Quarterlytics / On the Beach Group

On the Beach Group

otb · LSE
Claim this profile
Ticker otb
Exchange LSE
Sector
Industry
Employees 201-500
← All annual reports
FY2021 Annual Report · On the Beach Group
Sign in to download
Loading PDF…
O

n

t

h

e

B

e

a

c

h

G

r

o

u

p

p

l

c

A

N

N

U

A

L

R

E

P

O

R

T

&

A

C

C

O

U

N

T

S

F

o

r

t

h

e

y

e

a

r

e

n

d

e

d

3

0

S

e

p

t

e

m

b

e

r

2

0

2

1

On the Beach is a fast-growing,

leading online retailer of beach holidays

Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk / www.classic-collection.co.uk / www.classic-package.co.uk (UK)

www.ebeach.se / www.ebeach.no / www.ebeach.dk (International)

On the Beach Group plc
Annual Report & Accounts
For the year ended 30 September 2021

TOTAL FINANCIAL
P R O T E C T I O N

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

In this report

Strategic Report

Governance

6       Our history timeline
7       Who we are
8       Financial highlights
10      Business model
11      Chairman’s statement
13      Strategy
16      Chief Executive’s review 
20      Key performance indicators
24      Financial review 
30      Risk management
41      Viability statement
44      Stakeholders and s.172 statement
53      Responsibility & sustainability
65      Non-financial information statement

67     Chairman’s introduction
68     Directors’ biographies
70     Corporate Governance statement                  
79     Report of the Nomination Committee
81     Report of the Audit Committee
87     Directors’ Remuneration report
113  Other statutory and regulatory disclosures
119  Statutory Auditor’s Report to the Members of  

 On the Beach Group plc

127  Statement of Directors’ responsibilities

Financial Statements

129   Consolidated Income Statement and Statement of  

 Comprehensive Income
130   Consolidated Balance Sheet
131   Consolidated Statement of Cash Flows
132   Consolidated Statement of Changes in Equity
133   Notes to the Consolidated Financial Statements
169   Company Balance Sheet
170   Company Statement of Changes in Equity
171   Notes to the Company Financial Statements
173   Glossary of Alternative Performance Measures (‘APMs’)

177   Shareholder information

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

3

STRATEGIC REPORT 
 
 
4
4

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Strategic Report

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

6       Our history timeline

7       Who we are

8       Financial highlights

10      Business model

11      Chairman’s statement

13      Strategy

16      Chief Executive’s review 

20      Key performance indicators

24      Financial review 

30      Risk management

41      Viability statement

44      Stakeholders and s.172 statement

53      Responsibility & sustainability

65      Non-financial information statement

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

5
5

STRATEGIC REPORT 
Strategic Report
Our history timeline

4

1

0

2

On the Beach grew its 
direct contracting
and invested in 
TV advertising

2015

Launched its first 
international 
platform in Sweden. 
Listed on the
London stock 
exchange

013

2

Inflexion acquired
a majority stake

79% of the Group’s
bookings were 
made online

Livingbridge acquired 
a majority stake

1
1
0
2

7
0

0

2

Established by 
Simon Cooper

4

0

0

2

6

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

2

0

1

6

Achieves 
outstanding profit
growth against 
a challenging 
market backdrop

2

0

1

7

Acquired 
Sunshine.co.uk Limited
Launched in Norway

Acquired 
Classic Collection. 
Soft launch in Denmark

Launched Classic 
Package Holidays. 
Opened a new Digital HQ 
in Manchester. Launched 
long haul

2
0
1
8

2
0
1
9

Raised £67m as a result
of a share placing. 
Redesigned customer 
booking path

2020 

Raised £24.9m as a 
result of a share placing. 
Offered free COVID-19 
tests in an industry first

2021 

 
 
 
 
 
 
 
 
Strategic Report
Who we are

OUR PURPOSE

To make it easy for people to find, book and enjoy 
their perfect beach holidays

OUR VISION

To build Europe’s leading beach holiday retailer via 
a single platform, multi-brand strategy

WHAT WE DO

We are the UK’s third largest ATOL holder. By using our innovative 
technology, low-cost base and strong customer-value proposition to 
provide a structural challenge to legacy tour operators, we continue our 
journey to disrupt the retail of beach holidays. Our model is customer-
centric, asset-light, profitable and cash generative

OUR VALUES

We live by our core values

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

7
7

STRATEGIC REPORTStrategic Report
Financial highlights

GROUP REVENUE

£21.2m

FY20: £33.7m    |  FY19: £140.4m
FY18: £104.3m  |  FY17: £83.6m

ADJUSTED GROUP REVENUE

£30.5m

FY20: £71.2m    |  FY19: £147.5m
FY18: £104.3m  |  FY17: £83.6m

REVENUE AS AGENT

£14.7m

FY20: £16.8m  |  FY19: £85.4m
FY18: £90.9m  |  FY17: £83.6m

REVENUE AS PRINCIPAL

£6.5m

FY20: £16.9m  |  FY19: £55.0m
FY18: £13.4m  |  FY17: £0m

ADJUSTED REVENUE AS AGENT

£24.0m

FY20: £54.3m  |  FY19: £92.5m
FY18: £90.9m  |  FY17: £83.6m

ADJUSTED REVENUE AS PRINCIPAL

£6.5m

FY20: £16.9m  |  FY19: £55.0m
FY18: £13.4m  |  FY17: £0m

CASH

£56.0m

FY20: £36.5m  |  FY19: £54.8m
FY18: £47.3m  |  FY17: £33.0m

TRUST ACCOUNT

£39.0m

FY20: £25.8m  |  FY19: £44.0m
FY18: £38.4m  |  FY17: £38.6m

(LBT)/PBT

(£36.7m)

FY20: (£46.3m)   |  FY19: £19.3m
FY18: £26.1m   |  FY17: £21.1m

ADJUSTED (LBT)/PBT

(£18.4m)

FY20: £0.6m     |  FY19: £34.5m
FY18: £33.6m   |  FY17: £28.5m

8

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

8

STRATEGIC REPORTON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

9
9

STRATEGIC REPORTStrategic Report
Business model

**pic 3 – business model**

STRUCTURAL 
MARKET 
GROWTH & 
MARKET 
SHARE 
GROWTH

PERSONALISE 
CUSTOMER 
PROPOSITION 
& LEVERAGE 
£ REVENUE

DRIVE 
EFFICIENT 
SHARE 
GROWTH & 
STRENGTHEN 
BRAND

ADDRESSABLE MARKET

Short haul 
beach holidays 
dynamically 
packaged

X

Online
penetration

X

OTB share of 
market traffic

=

Unique 
visitors

X

£ Revenue per 
booking

X

Conversion

=

Revenue per 
unique 
visitor

=

Revenue

-

Unique 
visitors

X

Marketing 
spend per 
unique visitor

=

Marketing 
investment

-

Fixed and 
Variable Costs

SCALE 
DRIVES
OPERATIONAL 
LEVERAGE

OTB’s business model is centred on driving efficient growth in 
market share while maintaining and improving both conversion 
and £ revenue per booking

Our strategic initiatives are focused on driving the performance 
of all of these levers

Profit growth is the cumulative effect of improvements in 
performance of all of the levers individually

=

PBT

10

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Strategic Report
Report from the Chairman

It has been another challenging year and 
one in which strong relationships with 
stakeholders were fundamental to ensuring 
business resilience and I thank all stakeholders 
for their continued support. The Board remains 
confident in the outlook for the business and we 
believe that we have the right strategy in place 
to drive long-term sustainable growth.

Richard Pennycook 
Chairman of the Board 

I am pleased to present our annual 
report and accounts for the financial 
year ending 30 September 2021 
(‘FY21’).

The COVID-19 pandemic continued to 
cause disruption and challenges to the 
travel industry throughout the financial 
year and so naturally had a substantial 
impact on the financial results of the 
Group, as outlined in the financial 
review on page 24.

In response to the continued disruption, 
the Chief Executive Officer, Simon 
Cooper, and his team, have focused 
on taking the right decisions for the 
long-term to ensure the business is 
well-placed to thrive as we exit the 
pandemic. The report of the Chief 
Executive Officer highlights our 
investment in a range of strategic 
areas, including technology, people, 
supply and brand.

Putting our customers first
At the start of the pandemic, the 
industry backdrop was extremely 
challenging. Millions of holidaymakers 
had seen their holidays cancelled, 
or severely disrupted due to travel 
restrictions. Whilst On the Beach had 
done its best to repatriate customers 
stranded by last minute ‘red’ or ‘amber’ 
country reclassifications and to refund 
monies paid for cancelled holidays, 
the strain on the system was intense 
and in a number of cases we let our 
customers down. This was particularly 
the case where airlines failed to refund 
our customers for flights which had 
been cancelled. Only when we had 
secured our liquidity, were we able to 
start refunding our customers for that 
portion of their holiday even when the 
airline had not in turn refunded us.

As a consequence, we – along with 
the rest of the industry – incurred 
reputational damage. As we entered 
the new financial year, our Board 
was determined to re-establish the 
reputation of On the Beach as a 
consumer champion – building on 
the fact that we are one of the few 
companies in the industry which puts 
customer monies in a ring-fenced 
trust account. In the face of great 
uncertainty about the prospects for 
travel in the year ahead, we therefore 
adopted a stance of caution on behalf 
of our customers. Our first marketing 
message of the year, over Christmas 
and the New Year (when the industry 
traditionally starts to promote the 
next summer holiday) was a cautious 
“Ready When You Are” campaign 
featuring Iggy Pop. 

Our cautious message became even 
stronger in the summer itself, when we 
ran a campaign encouraging customers 
not to book a foreign holiday in July 
or August, at the precise time most in 
the industry were marketing holidays. 
The frequent and unpredictable 
changes in government guidance over 
the summer months caused further 
significant chaos for many who had 
chosen to travel. We believe we were 
seen as a responsible company helping 
customers to avoid major disruption 
to their annual holidays. Alongside 
that unusual marketing campaign we 
called the industry to account for its 
behaviour towards customers with 
respect to refunds. Our white paper, 
based on You Gov research, exposed 
consumer damage caused by misuse of 
refund credit notes and called upon the 
industry, regulators and government 
to take action to protect consumers. 
Both campaigns were well-received 
by consumers, increasing brand 
awareness and building brand trust. 

In September 2021, with consumer 
confidence to book international travel 
gradually returning, but anger at the 
extraordinary costs of testing (which 
could exceed £1,000 for a family of 
4) On the Beach again began to sell 
holidays and included free COVID tests 
with bookings.

The culmination of these activities 
provides a firm foundation on which to 
build brand awareness, consideration 
and trust and to increase market share 
in FY22.

Cash and liquidity 
In May 2021, the Group extended its 
£25m Government-backed CLBILS 
facility by a year to May 2023 and 
reset its banking covenants for the 
period to September 2022. In July 
2021, given the extended period 
of disruption to international travel, 
and the ongoing challenging trading 
environment, the Group raised £24.9m 
(net of fees) via a 5% share placing. 
The Board considered carefully before 
deciding to proceed with the placing 
and took independent advice from 
NM Rothschild & Co. The Board 
concluded it was in the best interests 
of the Company and its stakeholders 
to proceed as it would provide greater 
resilience, flexibility and firepower, and 
restoring the Group’s cash position 
to a similar position to where it was 
following the placing in May 2020.  

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

11

STRATEGIC REPORTStrategic Report
Report from the Chairman

As at 30 September 2021, the Group 
had £56m in cash (excluding customer 
monies held in trust), and the £75m 
facility was undrawn.

Thanks to the continued support from 
the Group’s shareholders and bank, 
the Group enters the new financial 
year well-funded to successfully and 
sustainably grow market share and 
create long term value for shareholders, 
by investing in brand, technology and 
customer proposition. 

Given the focus on investment in long-
term strategy and growth, the Board 
has not recommended a final dividend 
for FY21.

Regulatory & market reform 
The pandemic has shone a harsh light 
on the travel industry, exposing a 
market which does not work well for 
consumers, and does not provide a 
level playing field for fair competition. 
We look forward to hearing the 
outcome of the CAA’s consultation 
on ATOL reform, and we hope that 
this will lead to the ring-fencing of 
customer monies in a trust account 
structure. However, the ATOL review is 
very narrow in scope, and we believe 
wider market reform is required to 
protect customer monies, with all 
prepaid monies put into trust accounts 
and repaid automatically if bookings 
are cancelled by the provider. We 
also want regulators to make clear to 
airlines that if customers are happy to 
appoint an authorised travel agent to 
act on their behalf, the airline should 
not put barriers or costs in the way of 
making that booking. On the Beach 
continues to liaise with regulators 
and Government on these issues, 
with a view to securing a fairer and 
more competitive market for package 
holidays. 

Governance 
The Group is committed to the highest 
standards of corporate governance 
and we are fully compliant with the 
UK Corporate Governance Code. 
The Board and its Committees have 
adapted their activities and processes 
to remote working; holding shorter 
but more frequent remote meetings. 

An internal Board evaluation exercise 
confirmed that this has been effective, 
and in FY22 we expect to move to 
a new cadence of meetings, with a 
mixture of remote and face-to-face 
meetings. 

Board composition 
We were delighted to welcome The 
Rt Hon Justine Greening as a Non-
Executive Director of the Board on 4 
March 2021. As well as serving on the 
Board, Justine is also a member of the 
Audit, Remuneration and Nomination 
Committees. With Justine’s successful 
business career, her illustrious political 
career, and her work with the Social 
Mobility Pledge, Justine is already 
adding huge value to the Board. 

New Directors’ Remuneration Policy 
In line with the usual three year cycle, 
the Directors’ Remuneration Report 
sets out a new Directors’ Remuneration 
Policy (‘Policy’) which we will be asking 
shareholders to approve at the AGM on 
25 February 2022. The Remuneration 
Committee believes that the construct 
of the current Policy remains fit for 
purpose, and therefore only proposes 
to make minor amendments to ensure 
full compliance with the UK Corporate 
Governance Code and to allow more 
flexibility in selecting performance 
metrics which fully support the 
business strategy as we emerge 
from the COVID-19 pandemic. David 
Kelly, as Chair of the Remuneration 
Committee has engaged with over 
50% of the shareholder base and the 
proposed policy takes into account 
the feedback received as part of that 
process. 

ESG 
Sustainability and climate change 
have become critically important to 
our stakeholders, who are rightly 
demanding that businesses operate 
sustainably, minimising environmental 
impact and contributing positively to 
society, while reporting openly and 
transparently on progress. 

The Group is in the early stages of its 
ESG journey, but has made important 
progress. We are in the process of 
performing a materiality assessment to 
consider ESG risks and opportunities 
and to identify those ESG priorities 
which most align with the Group’s 
values, strategy and culture and which 
are most important to the Group’s 
stakeholders, with whom we are 
consulting. As part of developing our 
ESG strategy, we will identify  the most 
appropriate metrics to track progress 
and create baselines, against which we 
can measure progress. On climate risk 
specifically, the Group has, for the first 
time, started the process to measure its 
Scope 3/indirect emissions, which will 
enable it to understand its full impact 
and to consider what can be done to 
reduce and/or offset its environmental 
footprint. 

There are a number of initiatives 
underway which support the Group’s 
ESG strategy, and more detail can be 
found on page 53.

Looking ahead 
FY21 has been another challenging 
year and I have been truly impressed 
by the resilience and adaptability of our 
people and business.  This resilience 
will stand us in good stead as we 
continue to navigate the challenges 
that COVID-19 presents. At the time of 
writing this report, it is too soon to tell 
what impact the Omicron variant will 
have on the Group and the sector more 
widely but we have a business that 
can adapt swiftly and think differently 
and we have put in place all the right 
building blocks to ensure we are ready 
to take market share as consumer 
demand returns.

Richard Pennycook
Non-Executive Chairman
9 December 2021

12

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Strategic Report
Strategy 

Post Covid, a huge opportunity exists to 
grow share of core and adjacent markets.

E S T  IN TALEN

T

V

I N

Drive
Brand

Optimise
Supply

United Kingdom (UK)
To attract the widest 
possible audience of 
beach holidaymakers

Long Haul
Beach 

Growth
+4m pax

Short Haul
Beach 

Core
8m pax

Growth
+8m pax

Online/B2C

Offline/B2B

Champion
Change

+ TECHN O L O G

Y

Europe
To support the integration and 
revenue expansion of beach 
focused brands

Growth: International 
source markets in 
Northern + Central Europe

UK Core
8m pax

+

UK Growth
10m pax

=

UK Addressable
18m pax

Our vision is to build Europe’s leading beach holiday 
retailer via a single platform multi brand strategy

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

13

STRATEGIC REPORTStrategic Report
Strategy

Strategy for growth
On the Beach continues to target significant medium and long-term growth in its core and adjacent markets by evolving a strategy 
based on the following strategic pillars:

Invest in talent and technology

Grow our share of B2B beach

›  Drive mainstream growth through 

Classic Package Holidays 

›  Evolve Classic Collection to include 
long haul, itineraries and boutique 
hotels

555
markets5

Diversify into adjacent beach holiday 
markets

›  Grow share of long haul beach 

holidaymakers

›  Seek value enhancing opportunities 
in new and existing international 

Champion customer-centric change 

›  Help to shape industry regulation 

that is fit for purpose

›  Ensure the market works in the best 

interests of the consumer

›  Optimise the conditions that enable 
us to attract, develop and retain a 
diverse group of talent 

›  Enhance our platform capabilities to 
attract the widest possible audience 
of beach holidaymakers

›  Leverage our data capabilities to 
improve user level personalisation

Become a brilliant digital brand

›  Develop a truly differentiated 

customer proposition

›  Deliver a superior customer 

experience from the moment of 
booking to increase repeat purchase 
and brand advocacy

Optimise our direct and 
differentiated supply

›  Develop key partnerships through 
our ability to manage relationships, 
retail opaquely and pay promptly 

›  Build our in-house capability to 

increase flight connectivity

›  Grow our multi-channel capability 

to offer partners the widest range of 
distribution

14

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

14236 
 
 
 
 
 
“ Kimberley Head of UX & Design

We have a phrase in 
the design team ‘we’re 
never done, we’re 
only ready’. This for 
me, encapsulates the 
eagerness as a business 
to try new things, learn, 
adapt and continuously 
improve our customer 

experience.”

Favourite Beach: 
Prasonisi Beach, Rhodes

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

15

STRATEGIC REPORTStrategic Report

Chief Executive’s review

We have taken a number of bold steps 
this year to drive future growth. I am 

enormously proud of the On the Beach 
team for their commitment and hard work. 
Their dedication combined with our future 
opportunities and strategic objectives gives me 
optimism for the future.

Simon Cooper
Chief Executive Officer

The Group continues to be a dynamic, 
entrepreneurial and ambitious 
business. We deliver value-for-money 
personalised beach holidays to our 
customers and maintain a daily focus 
to improve the quality of our customer 
proposition and the value that we 
provide to our growing customer base.

Our low-cost operating model, in 
a primarily digital sector, where 
consumers are seeking increased 
convenience, choice, and a 
personalised experience with financial 
protection, positions us to emerge from 
the pandemic favourably. 

This has been another unique and 
difficult year for the global travel 
industry where the impact of the 
pandemic has been deeper and longer 
lasting than most would have expected. 
Our performance has suffered from a 
materially lower than normal level of 
bookings and the reversal of revenue 
generated for bookings received in 
the year that have subsequently been 
cancelled.

Against this challenging market 
backdrop, we have continued to 
strengthen our balance sheet by 
successfully raising a further £24.9m 
from shareholders who see the long-
term opportunity of the business, 
giving us an even greater platform to 
emerge from the pandemic in a position 
of strength. Over the period, we have 
continued to invest in our people and 
technology, optimise our supply and 
reinvigorate our brand.

I am confident that the activities we have 
undertaken  over  the  last  12  months 
have  laid  strong  foundations  for  the 
Group  in  the  year  ahead  as  holidaying 
to  pre-pandemic 
begins 

return 

to 

levels,  and  I  am  incredibly  proud  of  my 
colleagues who have delivered so much 
in often challenging situations. 

People
Our people have continued to rise to 
the widespread challenges that the 
crisis has presented. Staff across all 
business departments have worked 
productively and professionally home. 

We have continued to support 
colleagues with a diverse range of 
initiatives to promote mental health and 
wellbeing, helping retain a connection 
to our staff in other departments and 
across the Group as a whole, while our 
offices have remained closed.  

We have not relied extensively on the 
Government furlough scheme and 
instead have looked to recruit more 
staff across all core functions, including 
technology, brand, finance and 
customer service.

We are excited that a move to hybrid 
working means all of our colleagues 
can once again be in the same 
dedicated office, Aeroworks, which 
will help us collaborate better across 
departments. Hybrid working will 
enable us to recruit from a wider talent 
pool and allow our staff to continue to 
benefit from greater flexibility. 

We have significantly improved our 
colleague benefits and development 
opportunities, and have added strength 
to our senior management team 
across Data, Product and Marketing, 
with the appointment of a Director of 
Data, a Director of Product and a Chief 
Marketing Officer. 

Finally, as a big thanks to our staff 
who continue to respond with speed, 
professionalism and resilience to the 
crisis, we have raised the entry salary 

across the business to £20,000, 
thereby elevating the skill set of the 
new talent we attract and improving 
the overall quality of service to our 
customers.

Market conditions
Whilst FY21 was not expected to 
return to a normal year for travel, the 
industry and the UK population did 
not foresee an extended lockdown 
and travel ban for the first six months 
of calendar year 2021. In a normal 
year, holiday bookings would peak in 
January for travel from March through 
to September. However, it became 
increasingly clear before entering a 
third lockdown on 4 January 2021 that 
market conditions for the remainder of 
the first half would be more challenging 
than anticipated at the start of the 
financial year. 

Although the vaccine rollout in the UK 
has been successful, the Government 
remained cautious about reopening 
borders for leisure travel. The traffic 
light system, determining the different 
requirements and restrictions to 
be imposed by destination, led to a 
significant amount of uncertainty for 
consumers over the summer season, 
including: 

 ą

 ą

 ą

  which destinations will be in each 
category, and whether they are 
likely to change;

  the cost of testing prior to 

departure in the UK and in resort; 

  the ability of the local 

infrastructure to cope with the 
requirements and the resulting 
potential delays; 

16

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 ą

 ą

  what requirements there may be if 
people test positive for COVID-19 
whilst in resort and the cost of 
this; and 

  local rules and restrictions in 
resort, such as curfews and 
masks. 

Following the Government’s 
announcement in May 2021 on the 
traffic light system for leisure travel, 
where most destinations were 
classified ‘amber’, On the Beach made 
the strategic decision to extend its off-
sale period for holidays from 30 June to 
31 August 2021. 

In addition to the Group’s focus on 
growing its market share in the long 
term, the Board's decision was based 
on consumer feedback from both 
research and search / sales data, 
showing a market wide lack of appetite 
for booking amber destinations, as well 
as the likely loss of customer goodwill 
for holidays that might be booked only 
to be cancelled or re-arranged.

On the Beach restarted selling holidays 
to travel from early September 2021, 
when it became clearer that overall 
confidence to book a holiday had 
increased, with On the Beach research 
finding 53% of Brits felt confident 
about booking a holiday for the 
remainder of calendar year 2021 (up 
from 34% in July 2021). 

For many customers seeking to go 
abroad, the financial and administrative 
implications of PCR tests remain a 
key booking barrier, with one in three 
people citing that as their main concern, 
second only to concerns that the 
holiday would not go ahead as planned.

On the Beach therefore announced 
on 8 September 2021 the decision 
to provide customers with free Covid 
tests for bookings made between 8 and 
30 September for holidays in 2021 to 
Spain, Greece, the Spanish and Greek 
Islands. Following the success of the 
promotion, free Covid tests were more 
recently made available for bookings 
made in October and November. 

Our ‘New Normal Booking Pledge’ offers 
additional reassurance and transparency 
to help our customers with their holiday 
planning. Both initiatives, combined 
with a further softening of government 
restrictions stimulated bookings in the 
final weeks of the year. The increased 
awareness of brand and strengthening 
in trading over this period sets the 
business up well for 2022 as the market 
starts to normalise.

Strategy 
A summary of our strategy for growth 
can be found on page 14. As I set 
out in more detail below, throughout 
the year, we have continued to focus 
our investment into areas of strategic 
value including technology, brand and 
supply as well as a continued focus 
on expanding our portfolio of beach 
holidays and our addressable audience, 
specifically through our expansion 
areas of B2B and long haul. 

Investment in our Brand
The pandemic has caused reputational 
damage to all in our sector. Our decisive 
action has enabled us to take steps 
that better protected our reputation 
versus our rivals, but we were not 
immune from the issues presented 
by a unique set of circumstances at 
various points over the last 18 months. 
This included, but was not limited to, 
an unprecedented volume of customer 
enquiries, difficulties in collecting 
refunds from low cost carriers and a 
high degree of uncertainty regarding 
future travel.

Throughout the year, our marketing 
focus has been on reputational repair 
and reinvigorating the brand. Never 
before has our unique business model 
better enabled us to do the right thing 
by our customers, consumers and 
the industry as a whole. Our strategy 
has been to act innovatively putting 
consumers at the heart of our decision 
making, setting us apart from our rivals 
and enabling us to maintain our brand 
metrics with a fraction of the spend.

In December 2020, we launched a 
‘Ready when you are’ TV campaign 
which aligned with consumer 
sentiment in a period of low / no travel 
during our usual peak booking period. 

Technology developments delivered in 
record time enabled us to better serve 
customers needing to amend bookings, 
and our finance ops team worked 
tirelessly in order that we could refund 
customers at scale within 14 days.

We made the decision not to offer 
customers refund credit notes but to 
refund in cash, and our white paper 
on the topic helped hold the industry 
to account as we looked to highlight 
consumers’ right to refund as the 
pandemic continued. For more details 
see page 60. 

As disruption, cancellations and 
unexpected costs continued to blight 
holidays booked, we took the radical 
decision to stop selling holidays that we 
were not confident would be delivered.

Lastly, as we look to help restore 
consumer confidence and get people 
back on holiday again, we created 
our free Covid test offer - On the 
Beach’s largest ever promotion at a 
cost of over £1million - which meant 
we could reduce the holiday hassle 
administration as well as saving our 
customers money. 

Investment in Technology
We have continued to add to our 
technology talent, in particular to 
software engineering, design, product, 
infrastructure and security.

We have continued to invest in remote 
working and greater use of cloud, to 
empower colleagues to self-serve, 
work securely from anywhere at any 
time and drive speed to market. 

Our technology teams have taken the 
opportunity to capitalise on periods of 
lower trading to continue to focus on 
enhancing the core capabilities of our 
platform (flights, beds, packaging, front 
end, payments and back-office).

We have re-architected our core 
booking paths, enabling quicker future 
development and the addition of 
diverse sites from all geographies.

We have built new capabilities to 
support long haul and scheduled 
airlines, allowing new suppliers to be 
added at pace.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

17

STRATEGIC REPORTStrategic Report
Chief Executive’s review

As part of our overall strategy, there 
has been a focus on optimising our 
data platform with a view to driving 
increasingly sophisticated user-level 
personalisation and maximising 
customer lifetime value.

Investment in Supply
We continue to believe that only 
by having our own relationships 
with our hotel partners can we 
guarantee our customers both a 
good hotel experience and the best 
prices. COVID-19 has presented 
the opportunity to secure direct 
relationships with quality inventory 
in key destinations that were 
previously on exclusive contracts with 
competitors.

Throughout the pandemic and the 
widespread disruption this caused, it 
was clear without direct contracting 
capability we could not possibly have 
delivered the same level of service, 
either when airspace closed or 
when it reopened. Our direct contact 
with all key partners allowed us to 
better manage through the chaos. 
We supported hoteliers during the 
pandemic,  maintained a full-strength 
team and paid our partners and 
suppliers on time. This has not only 
welcomed us to new opportunities but 
it has also given us maximum flexibility 
with suppliers. 

Perhaps most importantly as we turn 
our focus to the future, our ring-fencing 
of customer prepayments allows On 
the Beach to maintain its favourable 
payment terms to all partners. 

Many others in the market, including 
tour operators and bedbank peers, 
have not been able to honour their 
commitments under the financial 
pressure of COVID-19. We have 
cancelled and amended tens of 
thousands of bookings, working in 
collaboration with our suppliers to 
avoid cancellation charges and to 
ensure smooth operational processes. 
This is only possible with strong directly 
contracted relationships. The net result 
is that our directly contracted share has 
continued to grow and we exit HY21 
with a c.90% share. 

We continue to believe that our ability 
to pay promptly, access preferential 
package rates with hotel suppliers and 
access B2C and B2B channels are 
fundamental to growing levels of direct 
and differentiated supply.

Expansion areas
Business-to-business (B2B)
In 2018, we expanded into a new 
B2B channel via the acquisition of 
Classic Collection Holidays (CCH). 
This increased the size of the Group’s 
addressable market by a further c.8m 
holidaymakers, who book beach 
packages each year through an 
intermediary.

Since the acquisition, the Group has 
continued to invest behind the strategic 
development of both the existing CCH 
brand and our new Classic Package 
Holidays brand.

Both Classic brands have maintained 
high service standards throughout the 
pandemic, receiving recognition from 
the trade for excellence, which has 
enhanced their reputation and positions 
both favourably as demand continues 
to recover.

Classic Package Holidays (CPH) 
Significant progress was made in 
activating travel agents to sell CPH 
holidays and increasing usage up to 
February 2020. The brand, launched in 
2019, already has the capability to sell 
packages via its portal to over 2,500 
agents. 

Partly as a result of the pandemic, there 
are some challenges for new entrants 
and smaller independent operators but 
with Thomas Cook exiting the market in 
2019 and other tour operators focusing 
on direct sales, there is an opportunity 
to drive both number and usage of high 
street and independent travel agents 
that sell CPH holidays.

Classic Collection Holidays (CCH)
Pre-pandemic, the Group invested in 
the product portfolio of CCH to include 
longer haul beach and tailor-made 
itineraries via travel agents for its end 
customers. Over the last 18 months, 
CCH has continued to extend and tailor 
the offering.

In line with our strategy, the Classic 
brands have now launched a long haul 
offering and are building a dedicated 
Group long haul function which will 
cover B2B and B2C, value vs luxury 
and standard vs bespoke. 

18

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

The proportion of CCH booked holidays 
that are long haul has increased from 
1.4% in September 2019 to 16.4% in 
September 2021. 

Long Haul
There are 4 million holidaymakers in the 
UK who book long haul packages each 
year. Pre-pandemic, the On the Beach 
site handled 10m searches per annum 
for long haul destinations. 

There is a significant opportunity post 
pandemic to drive a growing share of 
bookings to longer haul destinations 
in Classic and the core On the Beach 
brand, by building out our scheduled 
air connectivity and portfolio of directly 
contracted beach hotels.

We continue to develop new 
technological capabilities to allow 
airlines to be added at pace and we are 
developing relationships with hotels in 
destination, both East and Westbound.  
Our new group long haul function in 
Classic will handle more complex long 
haul enquiries on behalf of the Group 
when demand returns.

International expansion
The Board will continue to evaluate 
international opportunities that increase 
the Group’s scale and deliver further 
value for shareholders.

Championing change in travel industry 
regulation
What On the Beach is calling for
We believe that holistic and 
comprehensive reform is required in the 
regulation of the travel industry, in order 
to create a competitive and thriving 
travel market which works well for 
consumers, creates a level playing field 
for those operating within it, and which 
reduces or eliminates exposure for 
taxpayers against the risk of business 
failure. 

The Board remains confident in the 
resilience and flexibility of the business 
model and believes the business is 
well-positioned to grow market share 
over the medium term as demand for 
holidays recovers. 

In light of the continued market 
uncertainties, the Group is maintaining 
its suspension of full year guidance 
until such time that the overall impact 
of COVID-19 on the Group becomes 
clearer.

The Board will provide a further update 
on trading on the date of the AGM on 
25 February 2022.

Simon Cooper
Chief Executive Officer
9 December 2021

Why this change is necessary
The failures of Monarch and Thomas 
Cook in 2017 and 2019 respectively 
highlighted the exposure of consumers 
and taxpayers to the considerable cost 
of airline failures and highlighted the 
need for reform in financial protection for 
airlines. The Airline Insolvency Review 
that followed Monarch’s failure identified 
a number of reforms required and while 
this was included in the 2019 Queen’s 
Speech, progress was derailed by the 
pandemic and Brexit, and it is not clear 
when this is likely to be addressed. 

During the pandemic, as travel operators 
scrambled to preserve cash, consumers 
were mistreated by having refunds 
refused or significantly delayed, and 
many were forced to accept vouchers 
or refund credit notes, when  they 
were entitled to a cash refund in a 
timely manner, thus creating consumer 
detriment and reduced competition.

Although consumer sentiment has 
recently improved, consumer confidence 
for international leisure travel remains 
fragile and there continues to be some 
uncertainty regarding the shape and 
timing of the recovery. This recovery is 
dependent on the industry regaining 
the trust of consumers that they will be 
treated fairly.

For most consumers in the UK who are 
booking their annual beach package 
holiday, this will likely be the biggest 
investment they will make in a year, 
unless they are moving house or 
changing their car. It is therefore critical 
that competition in the market is healthy 
to ensure they get the best value, choice, 
flexibility and consumer protection. 
However, a number of market dynamics, 
most notably the market power of the 
few airlines operating popular leisure 
routes from the UK, and how that power 
manifests itself to the detriment of 
consumers, pose a serious threat to fair 
competition and choice for consumers.

ATOL reform
The CAA is consulting on reform of the 
ATOL scheme including the assessment 
of funding arrangements and the 
protection of consumer money. The 
consultation process is still ongoing 
and we expect to hear initial feedback 
from the CAA in December 2021, 
with a further consultation process in 
2022. Proposals include mandatory 
ring-fencing of consumer funds, which 
would mean a fundamental change 
for the travel industry for those not 
already operating trust accounts. On the 
Beach is supportive of trust accounts, to 
protect the interests of customers and 
taxpayers, and if this is the direction the 
CAA decides to pursue, On the Beach is 
well-placed for the relevant reforms.

What next?
On the Beach will continue to engage 
with Government, Parliament and 
regulators on the changes it believes 
are required to secure a healthy and 
competitive market that protects the 
interests of consumers. 

Regulatory focus thus far has been 
focused on package organisers and 
not on airlines. Given the failures and 
significant delays by airlines to refund 
cancelled flights, and given the misuse 
of market power. On the Beach will be 
championing the need for this to be 
reviewed and addressed.

Current trading and outlook
Booking volumes have been and will 
continue to be significantly influenced 
by the evolution of the COVID-19 
pandemic and responses from UK and 
European Government policy.  As I 
write this review, it is too early to say 
what impact the Omicron variant will 
have on restrictions and demand but 
we have well-rehearsed plans in place 
to deal with any ensuing disruption. 
The Group exits 2021 with strong 
liquidity, high brand awareness and is 
ready for 2022. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

19

STRATEGIC REPORTStrategic Report
Key performance indicators

Financial KPI’s

OTB revenue   

OTB revenue after online marketing costs  

£89.3

£90.3

£81.9

£70.2

£62.5

£60.5

£56.2

£48.4

£45.6

£37.5

£30.9

£50.4

£38.9

£32.1

£22.1

£16.7

£18.8

£22.5

£36.2

£16.6

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

OTB online marketing spend % revenue

OTB EBITDA % revenue

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

51%

49%

50%

46%

45%

41%

37%

33%

28%

25%

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

s
n
o

i
l
l
i

M

£45.0

£40.0

£35.0

£30.0

£25.0

£20.0

£15.0

£10.0

£5.0

-

(£5.0)

(£10.0)

33%

32%

31% 32%

41%

36%

42%

43%

50%

40%

21%

30%

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

20%

10%

0%

Online marketing spend (£m)

Online spend as % of adjusted revenue

EBITDA

EBITDA % revenue

OTB EBITDA

£45.0

£40.0

£35.0

£30.0

£25.0

£20.0

£15.0

£10.0

£5.0

-

s
n
o

i
l
l
i

M

(£5.0)

(£10.0)

£38.8

£37.9

£33.2

£25.1

£20.0

£14.1

£12.3

£9.9

£10.6

FY12 FY13 FY14 FY15 FY16 FY17 FY18

FY19 FY20 FY21

(£6.1)

20

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

(28%)

(10%)

(20%)

(30%)

(40%)

Strategic Report
Key performance indicators

Non-financial KPI’s 

Directly contracted hotel supply

Net promoter score   

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

FY15

FY16

FY17

FY18

FY19

FY20

FY21

Description: Tracking % of total hotel buying via direct 
contracting (as opposed to through third party sourced 
product).

Performance: We have continued to increase our proportion of 
directly contracted product this year by c.5%. Benefits of direct 
contracting include increased access to exclusive rates, ring-
fenced capacity and OTA exclusivity. It also supports improved 
customer satisfaction scores as complaint ratios on directly 
contracted product are significantly lower than third party 
sourced products.

Link to strategy 

1

2

3

4

5

Voluntary employee turnover

35%

30%

25%

20%

15%

10%

5%

0%

FY18

FY19

FY20

FY21

Description: Voluntary turnover tracks the number of employees 
who have left of their own volition and provides a measure of 
our ability to retain employees.

Performance: Voluntary turnover increased this year to 
20% (FY20: 19%). Some parts of our business have higher 
turnover than others, particularly the contact centre. This is not 
something unique to the Company, with staff turnover in the 
call centre industry being higher than the national average. To 
help prevent overall employee turnover, we increased our entry 
level salary to £20,000 and we continue to focus on improving 
communication with employees, investing in employee 
development and diversity and inclusion, and providing market 
competitive wages and benefits. (see page 54 for more 
information).     

Link to strategy 

1

59

58

57

56

55

54

53

FY17

FY18

FY19

Description: Index that measures willingness of customers 
to recommend Company’s services to others. It gauges a 
customer’s overall satisfaction and provides us with insight into 
our customers’ views.  

Performance: Following the outbreak of COVID-19, we 
stopped sending out questionnaires to customers given very 
few customers were travelling due to the closure of airspace. 
This affected FY20 and FY21 and as a result, we do not have 
an accurate NPS for FY20 and FY21. As restrictions relax and 
consumer confidence starts to return, we will recommence 
sending out the questionnaires in FY22 and NPS for FY22 
will be included in next year’s report. We are committed to 
improving customer satisfaction and continue to find new ways 
to give our customers the very best On the Beach experience.

NPS will be a metric used for the Executive bonus scheme in 
FY22.

Link to strategy:  

1

2

3

4

5

6

Brand traffic share %  

90.0

80.0

70.0

60.0

50.0

40.0

30.0

20.0

10.0

-

+5%

47.4

61%

+6%

48.4

61%

+10%

56.0

+3%

67%

+0%

39.7

54%

35.4
54%

33.5

35.2

30.1

31.2

28.1

72%

40.5

15.8

+7%

77%

17.8

5.3

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

FY15

FY16

FY17

FY18

FY19

FY20

FY21

Non-Brand Sessions

Brand Sessions

Brand Share

Description: Data shows the percentage share of sessions that 
have come from Brand and Non-Brand channels.

Performance: As expected, website visits have been lower this 
year. Despite this, we have continued to increase our share of 
Brand & Free traffic, thanks to previous investment into brand 
activity and above the line advertising.     

Link to strategy 

1

2

4

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

21

STRATEGIC REPORTKey performance indicators

Non-financial KPI’s 

Employee engagement 

Prompted brand awareness

6

6.2

6.4

6.6

6.8

7

7.2

7.4

FY20

FY19

FY18

FY17

45.0

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

39.8

41.8

27.6

23.9

31.9

FY17

FY18

FY19

FY20

FY21

Description: Overall employee engagement score from the 
employee engagement survey (administered by a third party).  

Description: Data based on a survey that asks participants to 
select all travel brands they have heard of from a list.

Performance: FY21 has continued to be a year of disruption 
and change. As of writing this report, we are in the process of 
adapting to hybrid ways of working.

Following our decision to close our Park Square office, there 
will be further adjustment for many of our colleagues as they 
will be working from a new office for the first time. As such, the 
decision has been made to carry out the annual engagement 
survey a little later this year in December 2021. By this point, 
colleagues will have had 1-2 months of getting used to the new 
office and trialling the new ways of working and we feel that 
carrying out the survey at that point will give a more realistic 
and meaningful insight into how employees feel about the 
hybrid working arrangements and engagement generally. 

Whilst we are deferring the annual survey, we have 
conducted various pulse surveys throughout the year and 
we are committed to engaging with our workforce (for more 
Information see page 54). We will report on the results of the 
survey undertaken in December 2021 in next year’s report. 

Employee engagement score will be a metric used for the 
Executive bonus scheme in FY22.

Link to strategy

1

2

3

4

5

6

Performance: This year we saw a 5% increase against 2020. 
It’s testament to the work carried out by the business and 
Marketing function that we have continued to improve our 
awareness score this year and have in fact increased our score 
by 31% since 2019.

Link to strategy

1

2

3

4

5

6

Prompted brand consideration

8.1

7.5

6.8

5.7

6.1

9.0

8.0

7.0

6.0

5.0

4.0

3.0

2.0

1.0

0.0

FY17

FY18

FY19

FY20

FY21

Description: Data based on a survey that asks participants 
to select all travel brands they would consider for their next 
holiday from a list.

Performance: This year we saw an 8% decrease against 
2020. This is due to the fact that FY20 included 6 months of 
non-pandemic trading. Notwithstanding that decrease, we 
have managed to maintain a high consideration score since 
the pandemic began and have improved on our 2019 score by 
10%.

Prompted brand consideration will be a metric used for the 
Executive bonus scheme in FY22.

Link to strategy

1

2

3

4

5

6

22

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

“ Steve Bratt  Head of Colleague Technology and Facilities

Our technology is at the foundation of 
everything that we do, this enables us to 
react quickly to challenges such as the 
pandemic. We continue to enable colleagues 
to work securely and collaboratively from 
any location so that they can focus to 

serving and supporting our customers.”

Favourite Beach: Unawatuna – Sri Lanka

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

23

STRATEGIC REPORTStrategic Report
Financial review

Since the onset of the 
pandemic, we have focused on 
strengthening our balance sheet and 
thanks to the continued support from 
the Group’s shareholders and bank, 
the Group enters the new financial 
year well-funded to successfully and 
sustainably grow market share.

Shaun Morton
Chief Financial Officer 

Group overview

Group revenue

Revenue as Agent(1)

Revenue as Principal(2)

Group gross profit

Gross profit as Agent

Gross profit as Principal

Group (loss)/profit before tax(3)

Basic (loss)/earnings per share(4)

2021

2020

Adjusted 

GAAP

Adjusted 

GAAP

£30.5m 

£21.2m 

£71.2m 

£33.7m 

£24.0m 

£14.7m 

£54.3m 

£16.8m 

£6.5m 

£6.5m 

£16.9m 

£16.9m 

£23.3m 

£14.4m 

£53.4m 

£16.0m 

£22.7m 

£13.8m 

£50.8m 

£13.5m 

£0.6m 

£0.6m 

£2.6m 

£2.6m 

(£18.4m)

(£36.7m)

£0.6m 

(£46.3m)

(9.7p)

(19.0p)

(0.5p)

(27.6p)

(1)    As an agent, revenue is accounted on a “booked” rather than “travelled” basis (unlike tour operators and airlines) and the Group is reporting bookings taken between 1  

October 2020 and 30 September 2021. Adjusted revenue is revenue before exceptional items of £9.3m (2020: £37.5m).

(2)   As a principal, revenue is accounted on a "travelled" basis and reported on a gross basis and the Group is reporting bookings which departed between 1 October 2020  

and 30 September 2021.

(3)    Group adjusted profit / loss before tax is profit / loss before tax, amortisation of acquired intangibles of £5.5m (2020: £5.5m), share based payments cost of £2.8m    

(2020: credit of £0.6m) and exceptional items of £10.0m (2020: £42.0m). A full explanation of the adjustments is included in the glossary.

(4)    Adjusted earnings per share is Group adjusted profit after tax divided by the average number of shares in issue during the period. Earnings per share is Group profit   

after tax divided by the average number of shares in issue during the period.

24

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
COVID-19 pandemic impact
Certain items, including the ongoing exceptional impact of the COVID-19 pandemic, have been excluded from performance 
measures in this statement as the Board considers this necessary to provide a fair, balanced and understandable view of the 
performance of the Group. A full reconciliation of all non-GAAP measures to the closest equivalent GAAP measure is included in 
the glossary. Whilst the underlying result has still been significantly impacted by the COVID-19 pandemic, the Board believe that 
adjusting for the items shown in the table below provides a clearer reflection of the Group’s performance in the period. The Group 
organised package holidays for customers which have since been cancelled, or are likely to be cancelled, due to continued airspace 
closures and government restrictions on leisure travel. 

The Group has not estimated the financial impact of, or made an adjustment for, the significant reduction in booking volumes as 
a result of the COVID-19 pandemic. A summary of the adjustments between Adjusted and GAAP measures, split between the 
COVID-19 impact and other costs, is shown below.  

2021

2020

Adjusted
£m

COVID-19
£m

Other
£m

GAAP
£m

Adjusted
£m

COVID-19
£m

Other
£m

(9.3)  

(9.3)  

-

0.4  

(1.1)  

-

-

-

-

-

21.2 

14.7

6.5

(6.8) 

(8.3)  

(51.1)  

(2.8)  

(2.8)  

(5.5)  

(5.5)  

(1.1)  

-

(1.1)  

71.2

54.3

16.9

(17.8)

(52.8)

-

-

-

GAAP
£m

33.7

16.8

16.9

(17.7)    

-

-

-

-

(5.2)  

(62.3)  

0.6    

0.6    

(5.5)  

(5.5)  

(37.5)  

(37.5)

-

0.1    

(4.3)  

-

-

(4.3)  

(0.3)  

(4.6)  

(18.4)

(10.0)  

(8.3)  

(36.7)  

0.6

(41.7)  

(5.2)  

(46.3)  

Group revenue(1)

Revenue as Agent

Revenue as Principal

Cost of sales(2)

30.5

24.0

6.5

(7.2)

Group overheads

(41.7)

Share Based 
Payments

Acquired Intangibles 
Amortisation

Other exceptional 
operating costs(3)

Group (loss)/profit 
before tax

-

-

-

A full explanation of all adjusted performance measures is included in the Glossary.

Overview of the year
 ą

  Revenue of £21.2m was down 37% vs FY20 due to:

 ą
 ą

 ą

Booking volumes remained low throughout the complete UK lockdown 4 Jan 2021 to 17 May 2021. 
Dampened consumer confidence through the calendar year due to complex and inconsistent rules coupled with 
prohibitively expensive testing costs.
The decision made by the Group to suspend new bookings for holidays departing before 1 September 2021.

 ą

 ą

  The Group continues to adjust for COVID-19 related cancellations, expected cancellations and amendments. After making an 

adjustment to add back the impact of cancellations, adjusted revenue was £30.5m (FY20: £71.2m).

  Total exceptional items in the period of £10.0m (FY20: £42.0m) represents the estimated impact of COVID-19. This is primarily 

the result of COVID-19 related cancellations, expected cancellations and associated administrative expenses.

Continued and evolving response to the pandemic 

As the country started to emerge from the pandemic, the Group took a customer-led approach. This has included:

 ą

 ą
 ą

 ą

  Taking the bold decision to remove July and August departures from sale while rules and restrictions remained changeable and 

complex.

  Free COVID tests on selected holiday bookings made from September 2021 in an industry first initiative.
  Introducing a ‘New Normal’ booking pledge to give consumers the confidence to book. This included free pre-trip cancellation 
cover on all package holidays, waiving our amendment fees where destinations are impacted by COVID-19, and a guarantee 
that we will always refund in cash rather than vouchers or credit notes.

  This has enabled the Group to sustain high levels of brand awareness through times of weak consumer demand and to continue 

to build consumer trust both in travel and the brand.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

25

STRATEGIC REPORT 
 
Strategic Report
Financial Review

Cash and liquidity
 ą

  Given the extended disruption to international travel from the UK throughout 2021 and the ongoing trading environment across 

the sector, in July 2021, Group raised £24.9m, net of fees (the ‘Placing’), to:
 ą

 ą

 ą

provide the Group with greater resilience, flexibility and firepower through the current downturn by restoring the Group’s 
cash position to a similar position to where it was following the placing in May 2020;
ensure that, ahead of an expected recovery of the international travel market in calendar year 2022, the Group will have 
sufficient funding available to increase marketing spend; and to support the necessary short-term investment in working 
capital to capitalise upon that demand; and
ensure that, even in more pessimistic scenarios where international travel continues to be significantly impacted due to the 
pandemic, the Group is able to protect its strong market position and position itself to gain market share when there is an 
eventual recovery.

 ą

 ą

 ą
 ą

  The headroom from the Placing allows the Group to simultaneously increase investment in its digital platforms; continue to drive 
brand through investment in online and offline marketing activity and improve conversion with attractive low deposit schemes. 
A disciplined approach to investment will be maintained, in line with the Group's track record.

  In addition, the Group extended the £25m CLBILS facility to May 2023 and reset covenants for the period up to September 

2022.

  The Group has access to a £75m Revolving Credit Facility (‘RCF’) which has not been drawn since 22 May 2020. 
  Cash at 30 September 2021 was £56m excluding customer monies held in a ring-fenced trust account of £39m. The Group 
continues to refund customers in advance of receiving refunds from airlines for cancelled flights and it does not issue refund 
credit notes. 

Details of the current facility limits and maturity dates are as follows:

Facilities

Original RCF

New CLBILS facility

Total facility

£m

£50m

£25m

£75m

Issued

Expiry

Drawn at 30 September 2021

Apr 2020

Dec 2023

May 2020

May 2023

£nil

£nil

£nil

The Group organises its operations into four principal financial reporting segments, being OTB (onthebeach.co.uk and sunshine. 
co.uk), International (ebeach.se, ebeach.no and ebeach.dk), CCH (Classic Collection Holidays) and CPH (Classic Package Holidays).

OTB performance 

Revenue

Online Marketing costs

Offline Marketing costs

Revenue after marketing costs

Overheads

Depreciation and amortisation 

Exceptional operating costs 

Share based payments

Amortisation of acquired intangibles 

Operating (loss)/profit

EBITDA

See glossary for reconciliation to nearest GAAP measure.

26

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

2021
Adjusted
£m

2021
GAAP
£m

2020
Adjusted
£m

22.1

(5.5)

(6.1)

10.5

13.0

(5.5)

(6.1)

1.4

50.4

(14.2)

(8.7)

27.5

2020
GAAP
£m

15.9

(14.2)

(8.7)

(7.0)

(16.6)

(16.6)

(16.9)

(16.9)

(5.9)

-

-

-

(12.0)

(6.1)

(5.9)

(0.7)

(2.8)

(4.4)

(29.0)

(18.7)

(5.5)

-

-

-

5.1

10.6

(5.5)

(4.5)

0.6

(4.4)

(37.7)

(27.8)

Revenue decreased by 18% to £13.0m (FY20: £15.9m). The reduction in revenue is due to a lack of opportunity and demand for 
travel during the year. 

The summer holiday booking peak, which traditionally occurs in January, did not take place this year due to tightening restrictions 
over the Christmas period followed by a complete and indefinite lockdown announced on 4 January 2021. In addition, the Group’s 
decision in May 2021 to withdraw from sale holidays departing prior to 1 September 2021 impacted booking volumes, but also 
reduced the opportunity for significant business disruption, holiday cancellations and customer dissatisfaction through summer.

As a result, adjusted revenue, which is grossed up for revenue on bookings taken during the period but subsequently cancelled, 
decreased by (56%) to £22.1m (FY20: £50.4m).

Offline marketing spend of £6.1m, relates to three distinct campaigns through the year:

 ą
 ą

 ą

  The ‘Everything’s Better on the Beach’, and ‘We’re Ready When You Are’ brand campaign, which went live on Christmas Day;
  ‘Summer off Sale’, where we put consumers before cash. This was possible due to the Group’s unique business model, which is 

not reliant on generating customer cash as working capital; 

  ‘Free COVID tests’ in an industry first to start to build back consumer confidence in an industry that had been dented by a 

significant period of complexity, costly testing and disruption.

As a result of these campaigns, even during a period of exceptionally low demand, brand awareness in September 2021 was 
ahead of September 2019.

Online marketing spend, which flexes with holiday search demand, was 42% (FY20: 89%) of revenue. This reduction is due to a 
lower proportion of bookings made being subsequently cancelled. Adjusting for these cancellations online marketing cost efficiency 
was similar to the previous year at 25% (FY20: 28%).

Overheads as a % of revenue

2021
Adjusted

75%

2021
GAAP

127%

2020
Adjusted

34%

2020
GAAP

106%

The severe market conditions and resulting cancellations have resulted in increased operating leverage in the year. Overheads as a 
percentage of adjusted revenue have increased to 75% (FY20: 34%). 

Fixed costs have also increased due to ongoing investments in people and technology as well as continued regulatory cost 
pressures such as insurance and other costs related to being a UK Plc.

As a result of the market dynamics explained above operating losses have decreased to £29.0m (FY20: £37.7m). 

Classic Collection Holidays segment performance 

Revenue

Gross profit

Gross Profit after marketing costs

Overheads

Depreciation and amortisation

Amortisation of acquired intangibles

Exceptional operating costs

Operating loss

EBITDA 

2021
Adjusted
£m

2021
GAAP
£m

2020
Adjusted
£m

2020
GAAP
£m

6.5  

0.6  

0.2  

(3.3)  

(0.2)  

-

 -

(3.3) 

(3.1)  

6.5  

0.6  

0.2  

(3.3)  

(0.2)  

(1.1)  

(0.4)  

(4.8) 

(3.5)  

16.9  

16.9 

2.6 

1.6 

(3.5)  

(0.1)  

-

- 

(2.0) 

(1.9)  

2.6 

1.6 

(3.5)  

(0.1)

(1.1)  

(0.1)  

(3.2) 

(2.0)  

See glossary for reconciliation to nearest GAAP measure.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

27

STRATEGIC REPORT 
Strategic Report
Financial review

As a principal (rather than an agent) Classic accounts for revenue on a "travelled" basis and reports revenue on a gross basis.  As 
very few customers were able to travel during the year, results have been impacted significantly. 

Revenue decreased by 62% to £6.5m (FY20: £16.9m) and operating losses increased to £4.8m (FY20: £3.2m). However the 
forward order book is healthy. 

The management team continues to develop the overall proposition and has launched new boutique, tailor-made and long haul 
programmes during the year. 

Throughout the pandemic, Classic has been recognised for delivering excellent customer service and has this year launched the 
‘acclaimed’ programme which is designed to foster even stronger relationships with travel agents.

Classic Package Holidays segment performance 

Revenue

Cost of sales

Gross profit

Gross Profit after marketing costs

Overheads

Depreciation and amortisation

Operating (loss)

EBITDA 

See glossary for reconciliation to nearest GAAP measure

2021
Adjusted
£m

2021
GAAP
£m

2020
Adjusted
£m

2020
GAAP
£m

1.8 

(1.3)

0.5 

0.1 

(1.8)

(0.2)

(1.9)

(1.7)

1.7 

(0.9)

0.8 

0.4 

(1.8)

(0.2)

(1.6)

(1.4)

3.6 

(3.5)

0.1 

(0.1)

(1.4)

(0.2)

(1.7)

(1.5)

0.8 

(3.3)

(2.5)

(2.8)

(1.4)

(0.2)

(4.4)

(4.2)

CPH provides an online B2B platform that enables high street travel agents to sell dynamically packaged holidays to their 
customers. Revenue for the period was £1.7m (FY20: £0.8m), and the operating loss was £1.6m (FY20: £4.4m). The CPH trading 
result has been significantly impacted by COVID-19 due to a drop in demand and temporary closure of high street shops for much 
of the year. 

The brand was created in 2019, and despite the pandemic, has continued to make significant strategic progress.  CPH product is 
now available in 2,500 high street travel agents and c3,500 hotels are now available across both short and long haul destinations. 
At the year end, forward orders were more than double what they were as at 30 September 2019 and represented holidays with a 
total sales value of £9.5m.

Share based payments
The Group has an LTIP scheme in place which vests based on performance criteria.  In accordance with IFRS 2, the Group has 
recognised a non-cash charge of £2.8m (FY20: credit £0.6m). The FY20 credit related to the reversal of benefits accrued for the 
2018 incentive scheme which, as a result of COVID-19, did not vest in full. 

On 22 December 2020 the Remuneration Committee approved the introduction of an underpin/minimum award for the nil cost 
awards originally granted on 9 July 2019. This removal of a non-market based condition has resulted in a catch up charge to the 
FY21 income statement of £2.0m that reflects the scheme progress to date. These awards vested on 30 September 2021.

Taxation
The Group tax credit of £6.5m represents an effective rate of 18% (FY20: 19%) which is lower than the standard UK rate of 19% 
(FY20: 19%). 

During the period, a Corporation Tax rebate of £4.2m was received and no payments on account have been made due to the loss 
making position of the Group.

28

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Cash flow 

Loss before tax

2021
£’m

2020
£’m

(36.7)  

(46.3)

Depreciation and amortisation

11.9

Net finance costs / (income) 

Share based payments

Net loss / (gain) on disposal of 
property, plant and equipment

Movement in working capital

Corporation tax

0.9

2.8

0.1

18.0

4.2

11.4

0.4

(0.6)

-

(39.7)

(0.2)

Cash generated / (used in) from 
operating activities

1.2  

(75.0)

Other Cash Flows

Capitalised development expenditure 

(4.6)

Capital expenditure net of proceeds

Net finance (costs) / income

Payment of lease liabilities

(0.5)

(0.9)

(0.6)

(4.0)

(1.0)

(0.4)

(0.4)

Cash flows excl share proceeds and 
dividends paid

(5.4)  

(80.8)

Proceeds from issue of share capital

24.9

Dividends paid

Total net cash flows

Opening cash balance

Closing cash at bank

Closing trust balance

-

19.5

36.5 

56.0  

39.0

65.1

(2.6)

(18.3)

54.8

36.5

25.8

The cash flow profile of the Group is seasonal with 
approximately 50% of customers travelling in the period 
June to August and therefore in a normal year the cash flows 
(excluding any cash held in the trust account) experience a 
trough prior to June and a peak following this. 

Net cash outflows excluding share proceeds and dividends 
were £5.4m which is £75.4m lower than last year (outflow of 
£80.8m). This is due to reduced losses and a partial unwind 
of the working capital position at 30 September 2020 and 
in particular amounts due from airlines which have been 
substantially recovered in the period.

Not included in the Group’s cash position is £39m (FY20: 
£25.8m) of customer prepayments held in a trust account to 
be released once the customer has travelled.

As a result of the share placings in FY20 and FY21, and the 
extension of banking facilities to December 2023, the Group 
has sufficient cash reserves to continue to invest ahead of 
an expected recovery of the international travel market in 
calendar year 2022.

Dividend

As announced on 15 June 2021, no interim dividend was 
declared during FY21. In view of the performance in light 
of the pandemic and the planned investment in technology, 
people, brand and customer proposition in FY22, the Board is 
not recommending a final dividend in respect of FY21. 

Shaun Morton
Chief Financial Officer 
9 December 2021

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

29

STRATEGIC REPORTStrategic Report
Risk management

The Board believes that effective risk management is critical to ensure that the Group can 
deliver on its strategic objectives and to ensure long-term sustainable growth.

Our risk management process
The Board has overall responsibility for risk oversight and 
maintaining a robust risk management and internal control 
system. The Board determines the extent of risk the Company 
is willing to take in order to achieve its strategic objectives 
and which risks pose the greatest threats and opportunities, 
having regard to the internal and external environments 
in which we operate. The Board is supported by the Audit 
Committee, which has responsibility for reviewing the 
effectiveness of risk management and the internal control 
processes. 

The Group continuously identifies and reviews business 
risks. This includes the monitoring of key risks, identification 
of emerging risks, determination of treatment in taking into 
account risk appetite, and evaluation and reporting on how 
those risks may affect the achievement of business objectives.

The Company’s approach to risk is one of continuous progress 
and improvement and during the year, work commenced 
on developing a new risk management framework that will 
enhance our current approach to enterprise risk management. 
The new framework will ensure compliance with the new 
Listing Rule requirement for premium listed companies to 
report in line with the recommendations of the Task Force 
on Climate-related Financial Disclosures (TCFD), which will 
apply to the Company from FY22. The Audit Committee 
is overseeing the project and the new framework will be 
embedded into the business during FY22.

Risk identification and assessment
On a day-to-day basis, each business area is responsible for 
identifying, analysing, evaluating, managing and monitoring 
the risks and emerging risks in their respective areas.  Risks 
are identified at an early stage and mitigated and/or escalated 
as appropriate. The Executive Team meet on a weekly basis 
and should there be any significant new risks or change 
in status to existing significant risks, then this is discussed 
and action taken as appropriate. As well as this on-going 
monitoring and managing of risk, the Executive Team formally 
review risk on a regular basis, usually bi-annually. This review 
includes a detailed assessment of new and existing identified 
risks, emerging risks, the likelihood of each risk occurring and 
the potential impact, together with controls and mitigating 
procedures in place. This information is combined to form 
the Group risk register. The risk register and report is then 
reviewed with the Audit Committee and presented to the 
Board on an annual basis. 

The Board assess the output of this work, confirming whether 
all principal risks have been captured and addressed as well 
as considering any areas and behaviours which could bring 
about new risks, and different combinations of risk with other 
potentially larger impacts. Through these processes, we 
identify our main business, strategic, financial, and operational 
and compliance risks and create action plans and controls to 
mitigate them to the extent appropriate to our risk appetite.

The Audit Committee monitors the effectiveness of the risk 
management system through regular updates from the 
Executive Team and reviews the timeliness and effectiveness 
of corrective action taken by management. The Audit 
Committee also considers the findings and recommendations 
of the external auditor throughout the year in relation to 
the implementation and effectiveness of risk management 
processes and internal controls (please see the Audit 
Committee Report on page 81 for more details).

Principal risks and uncertainties
The Directors have carried out a robust assessment of 
the principal risks and uncertainties facing the Company, 
including any emerging risks, and those which could threaten 
its business model, growth, future performance, solvency or 
liquidity. The principal risks and uncertainties identified are 
detailed below. This is not exhaustive, and additional risks 
and uncertainties may prove to have a material effect on the 
Group.

In terms of movement of existing risks, flight supply is the 
main risk that has increased this year. As an online travel 
agent (‘OTA’), it is critical that we can book flights for our 
customers. There has been an escalation since the start of 
the pandemic in Ryanair's aggression towards OTAs and as a 
result,  the Group has commenced legal action against Ryanair 
in the UK to prevent Ryanair from blocking bookings and 
degrading the customer experience.

In last year’s report, we detailed how COVID-19 had 
impacted virtually every principal risk. Whilst the vaccination 
programme is now well advanced and travel restrictions have 
started to ease, the pandemic continues to have a significant 
impact on many of the Group's principal risks, for example we 
expect consumer demand to continue to be impacted in the 
short term and for further package organiser liability to arise 
in respect of refunds for cancelled holidays as a result of the 
disruption. As such, we continue to report on how COVID-19 
impacts the various principal risks rather than as a standalone 
risk. We have taken the same approach with regards to risks 
arising out of Brexit and climate/ESG risks. 

Emerging risks
As noted above, we also look at emerging risks as part of 
our risk management review process. We class emerging 
risks as newly developing or changing risks where the extent 
and implications are not fully understood but they may have 
a material impact on the Group. Emerging risks and horizon 
scanning are integrated as part of our regular risk discussions 
and we will continue to embed this further as we roll out 
our new risk management framework in FY22. Emerging 
risks considered during FY21 included climate and other 
ESG considerations and we considered how those matters 
impacted our principal risks. We recognise the importance of 
providing visibility on how we are identifying and managing 
ESG risks, including compliance with legislative and reporting 
requirements and this will be an area of focus in FY22 as we 
implement both the new risk management programme and 
ESG strategy. 

30

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Link with Strategy
For each risk highlighted, we have specified the strategic pillars (as outlined in Strategy section of this report) that these risks 
impact. 

These are: 

1      Invest in talent and technology.   
1

2      Become a brilliant digital brand. 
2

3      Optimise our direct and differentiated supply.  
3

4      Grow our share of B2B beach. 
4

5      Diversify into adjacent beach holiday markets. 
5

6      Champion customer-centric change.
6

Consumer demand

Impact

A recession or reduced economic growth can lead to reduced job security and a reduction in consumer leisure spending.

A weak pound makes holidays and consumer spending abroad more expensive. High-profile corporate failures reduce 
consumer confidence to make ‘big ticket’ purchases, particularly well in advance. 

Terrorist attacks, war/acts of force and civil unrest undermine consumer confidence and cause consumer behaviour to shift 
suddenly (e.g. by choosing not to book a holiday, delaying booking or booking a different destination or a ‘staycation’). 

COVID-19 has caused consumer behaviour to shift with many people choosing not to book a holiday or delaying booking. It 
has had a huge impact on the economy and has led to reduced job security. Health concerns and anxiety in relation to the virus 
could lead to a continued reduction in consumer demand for holidays which could be exacerbated if there are new variants and / 
or further travel restrictions.

Emerging risks / change in the year

Whilst COVID-19 has continued to impact the travel industry, the roll-out of the vaccine programme and the easing of travel 
restrictions has boosted customer confidence and inclination to travel. 

Ryanair has sought to degrade the customer experience for customers of OTAs, including blocking online check-in or 
introducing onerous additional requirements. This could reduce customer demand for the Group’s holidays.

Environmental and sustainability concerns are increasingly becoming a factor in consumer choices and demand could be 
impacted by consumers choosing to travel less frequently. Also extreme weather events and physical impacts of climate change 
such as flooding and forest fires could impact the desirability of certain holiday destinations.

Key mitigations

The Group’s flexible payment arrangements enable customers to spread the cost of their holiday. The Group’s ATOL bonding 
and other financial protections, together with its consumer trust account arrangements (where customer monies, other than 
those paid to airlines, are held safely in a trust until they travel) and its consumer champion focus, provide compelling reasons 
for customers to have confidence in the Group over other competitors. 

In an environment of rapidly shifting consumer demand, the Group’s flexible and asset-light business model means it is well 
placed to respond to sudden shifts in consumer demand. The Group anticipates that COVID-19 will present opportunities for 
the Group to increase its market share and help strengthen consumer confidence in the Group. 

As part of developing our ESG strategy, we will be looking at ways in which we can support customers to make choices that are 
better for the environment and helping them reduce their carbon footprint as well as looking at what commitments the Group 
can make in terms of reducing its own carbon footprint.

On the Beach has commenced legal action against Ryanair to prevent it from blocking the Group’s bookings and from degrading 
its customers’ experience.

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6

 No change

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

31

STRATEGIC REPORT 
 
 
Strategic Report
Risk management

Flight supply

Impact

As is the case with all online travel agents, a lack of flight supply/capacity impacts the Group’s ability to fulfil consumer demand 
for holidays. 

For a number of low-cost airlines, the Group does not have agreements in place and instead acts as the customer’s agent. 
Certain airlines may not wish to accept bookings from the Group’s customers and might seek to impede the Group’s access to 
flight data and bookability. 

Certain airlines use technological and other means to prevent the Group’s bookings or to apply a price difference to make the 
Group’s bookings more expensive. This could make the Group’s offering less extensive or more expensive which could have a 
material adverse effect on the Group. 

The Group is one of several OTAs against which Ryanair has brought litigation in Ireland in connection with Ryanair’s efforts 
to prevent OTAs from booking and selling its flights. The legal process, although it began in 2010, is ongoing but remains at an 
early stage. The case lay dormant for over 3 years with no material developments in that period, and as a result the Group is 
seeking to strike out the claim on the basis of inordinate and inexcusable delay. Other airlines could seek to emulate Ryanair’s 
claim against OTAs. Litigation is unpredictable and if Ryanair were to prevail, this could have a material impact on the Group’s 
business. 

In order to mitigate flight supply risk, the Group may take allocations of seats on certain key routes, which may involve some 
limited risk. If the Group cannot sell the seats profitably or the programme is cancelled, this could lead to material costs for the 
Group.

Emerging risks / change in the year

Ryanair’s aggression towards OTAs like On the Beach has escalated since the start of the pandemic, for example Ryanair has 
sought to block bookings and degrade the customer experience for customers of OTAs.  

Key mitigations

The Group is successfully building relationships with a wider range of airlines, including preferential commercial terms and rates. 
The Group’s focus on beach holidays means its customers are concentrated on certain routes and its scale means that it can 
easily fill seats on these routes. This is attractive to airlines looking to fill seats on new routes and the Group is in commercial 
discussions with a number of airlines. 

The Group’s proprietary technology is industry leading and enables it to ensure that its operations are robust. 

Where allocations of flight seats are taken, this will be on routes where there is strong demand, and the Group will seek to build 
flexibility into the contract to enable cancellation when demand is lower than expected.

We have expert external legal advisers for any potential disputes with airlines which seek to prevent the Group booking seats 
for its customers. 

On the Beach has commenced legal action against Ryanair in the UK to prevent it from, amongst other things, blocking the 
Group’s bookings and degrading the experience for its customers.

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



Up

32

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
Supplier failure

Impact

In the event of a major airline failure, the Group must replace the customer’s flight arrangements, or refund the customer in 
full for the holiday, with no ability to claim back the costs from the failed airline or any bond or effective insurance or the ATOL 
scheme/CAA (which protects consumers, not package organisers). This leads to loss of margin on cancelled bookings, and 
incremental costs to arrange alternative flights. 

The Group must refund customers within 14 days of cancellation, but it may take some weeks to recover monies via chargeback 
claim, creating a cash flow impact. 

Failure of a major bedbank or key hotel partner would cause operational disruption. 

Emerging risks / change in the year

Most major airlines have sought additional liquidity to strengthen their balance sheet. 

Climate considerations particularly impact the aviation industry and if airlines do not take sufficient action to address those risks, 
this could increase the chance of their failure. 

Key mitigations

The Group has detailed and well-rehearsed plans in place to deal with a major airline failure, having dealt with a number of 
airline failures, including Monarch and Thomas Cook failures. 

The Group has a working capital facility in place to ensure it has sufficient funds to refund/replace customer bookings. The 
Group pays for most flights using credit/debit cards which include chargeback rights, which enable the Group to recover the 
cost.

In these challenging market conditions, we have made preparations in the event bedbanks and other partners fail. We are 
closely monitoring the financial health of suppliers and taking steps to mitigate risk, such as only agreeing prepayment deals 
with well-established hotels.  

The challenging market conditions will inevitably mean some travel organisers and suppliers will collapse but such failures could 
create opportunities for the Group to gain market share. 

Strategic pillars impacted 

Direction of travel

1

3

4

6

 No change

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

33

STRATEGIC REPORT 
 
 
Strategic Report
Risk management

Competition risk

Impact

The Group operates in a very competitive market. If competitors offer a more compelling proposition, this could have a material 
adverse effect on the Group’s financial position and prospects. New entrants to the market increase competition. 

COVID-19 has seen the rise of refund credit notes in lieu of cash refunds (see page 60 for more information on this issue). This 
could increase the competition risk for the Group as it creates captive consumers for those organisers issuing the credit notes, 
thereby potentially reducing the demand for the Group's offering.

In order to provide the most competitive range of holiday options, and in view of the dominance by certain airlines on certain 
flight routes, the Group must have the ability to book the widest range of airlines available. If flight supply risk increases, so 
would competition risk. 

Emerging risks / change in the year

Our customers care about climate and ESG issues and if our competitors are perceived to be doing more to meet consumer 
needs in this area, we could be less attractive to consumers.

Key mitigations

The Group has a strong brand and offers a great value proposition to customers as well as flexible payment options. The 
Group’s investment in marketing, talent and its infrastructure means it can compete to attract and convert customers.

By implementing and embedding our new ESG strategy we will have a more compelling sustainability proposition which will 
help differentiate our brand.  

Flight supply issues apply to all OTAs and travel agents, not just On the Beach. The Group has engaged with Government and 
regulators to bring to their attention the risks to consumers in terms of consumer choice and market competition because of the 
unhealthy market dynamics.

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



Up

34

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
Package organiser liability

Impact

Holiday bookings made after 1 July 2018 are treated as “packages” and OTB/Sunshine/Classic/CPH (as applicable) is the 
“package organiser” which means the Group is responsible for the proper performance of the package. The Group can therefore 
be held liable for death/personal injury or illness suffered by customers that are the fault of any of the suppliers. In the event of a 
catastrophic injury/fatality, or multiple injuries, the cost could run into millions of pounds. 

Package organiser status brings with it other onerous responsibilities including finding replacements/providing refunds where 
flights are cancelled (through airline insolvency or otherwise) or there is a major change to the customer’s holiday and providing 
accommodation where customers are stranded. 

For holiday bookings made prior to 1 July 2018, On the Beach and Sunshine did not act as package organiser and do not have 
legal liability for claims for injury/illness arising out of these bookings. However, certain claimant solicitors seek to argue that 
these were packages in any event. 

Emerging risks / change in the year

In the current climate, less people are going on holiday which reduces personal injury claims. We do however anticipate claims 
in respect of refunds for cancelled holidays as a result of the disruption (although less than last year) and as travel picks up, we 
may see an increase in COVID-19 related claims e.g. customers claiming they caught COVID-19 whilst on holiday.

Conditions in the insurance markets continue to be extremely difficult due to COVID-19 pressures, and travel is one of the most 
affected industries. In line with general market trends, we have seen an increase in insurance costs. 

Key mitigations

For bookings made prior to 1 July 2018, On the Beach and Sunshine acted only as travel agent and not as principal or package 
organiser and our processes, practices and paperwork firmly support this. 

The Group has public liability insurance in place to cover its risks as a package organiser as well as thorough claims reporting, 
investigation and handling processes. The Group has indemnities in place with most suppliers to enable recovery. 

The Group has a health and safety management system in place and works with its suppliers to ensure that customers’ health 
and safety is monitored throughout the supply chain. We have taken additional health and safety steps in light of COVID-19 
and liaised with external health and safety advisers in this respect. 

Strategic pillars impacted 

Direction of travel 

1

2

3

4

5

6

 No change

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

35

STRATEGIC REPORT 
Strategic Report
Risk management

Recoverability of airline refunds

Impact

The pandemic brought about a new risk in relation to the recoverability of refunds. There were two elements in relation to this: 
(i)  the airline either not refunding flight costs in a timely manner; or (ii) not refunding the flight costs at all because the flight still 
went ahead, despite restrictions on customers’ ability to travel.  

Where a customer’s holiday is cancelled, the customer is entitled to a full cash refund within 14 days under the Package Travel 
Regulations (‘PTRs’). Airlines have an obligation under Regulation (EC) No 261/2004 to refund the cost of cancelled flights 
within 7 days, but during the pandemic many airlines were taking months to refund and / or putting additional obstacles in the 
way of claiming these monies. As such the Group had to refund many customers in advance of getting the monies from the 
airlines.

Emerging risks / change in the year

Since last year, most airlines have got quicker at refunding, albeit we are still awaiting refunds for some cancelled flights. 

Key mitigations

We pay airlines on virtual card which means we have chargeback rights to recover the sums if these are not paid voluntarily, and 
we have already reclaimed a significant amount of money back from airlines via this route. We have also taken an assignment of 
rights from customers so that we can pursue sums from airlines where we have refunded the customer in advance of receiving 
the cash ourselves. 

The Group has commenced legal action against Ryanair in the UK for outstanding refunds equal to £2.3m as well as seeking a 
declaration/order for future refunds. Litigation is inherently uncertain and there is no guarantee the Group will succeed. 

Strategic pillars impacted 

Direction of travel

1

2

3

6



Down

36

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
Regulatory breach

Impact

The Group’s business is highly regulated and is subject to a complex regime of laws, rules and regulations concerning travel and 
aviation, online commerce, financial services, consumer rights and data protection. A breach of these laws could have serious 
financial and reputational implications for the Group. 

Unfavourable changes to or interpretation of existing laws could adversely affect the Group’s business and financial 
performance. 

Emerging risks / change in the year

There continues to be a regulatory focus on the travel industry and its handling of the pandemic. 

Regulation on climate related reporting is developing at pace and the Group will need to ensure it takes appropriate action to 
ensure compliance with legal and regulatory obligations in this area. 

Key mitigations

The Group has an internal legal team and external legal advisers to advise the Group on current and forthcoming legal 
requirements and to manage legal and regulatory issues as they arise. 

The Group reviews draft proposals for law reform and participates in industry steering, policy groups and advisory committees, 
through which it is able to lobby on legislative change. 

As we develop our ESG proposition, we will ensure we strengthen our sustainability governance and embed sustainability 
considerations into business plans, financial plans, and business cases. 

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6

 No change

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

37

STRATEGIC REPORT 
Strategic Report
Risk management

Damage to brand / reputation

Impact

The Group is one of the UK’s largest online beach holiday retailers and relies on the strength of its brand to attract customers 
to its website and to secure bookings. Failure to maintain and protect our brand, or any events or circumstances which give 
rise to adverse publicity (including the conduct of airlines), could cause brand/reputation damage, lead to a loss of goodwill and 
reduced customer demand to book with the Group, impacting traffic and revenue. 

Emerging risks / change in the year

Last year we reported how COVID-19 had impacted our reputation and during FY21, we have been focused on taking steps to 
repair that damage and reinvigorate the brand (see Key Mitigations below).

Our customers are becoming increasingly concerned about ESG matters, in particular climate risks and how a brand is 
contributing positively to society. If consumers feel that the Group is not taking enough action in this area, it could negatively 
affect the perception of our brand. Investors may divest from companies who are not taking enough action on sustainability 
issues. 

Key mitigations

We invest heavily in our brand, through a broad variety of online and offline marketing and PR campaigns, to build brand 
awareness and consideration. We have internal and external PR advisers to support us to manage any PR incidents.

In relation to COVID-19, to help rebuild consumer trust, we have taken a customer-led approach including always refunding in 
cash, never using vouchers or credit notes, offering free COVID tests as an industry first and introducing a ‘new normal’ booking 
pledge to give consumers the confidence to book.   

By implementing and embedding our new ESG strategy we will have a more compelling sustainability proposition which will 
help differentiate our brand.  

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6

 No change

38

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
IT systems and data security

Impact

The Group is exposed to security threats and the associated risk of breach whereby a third party could illegally gain access 
to our customers’ or employees’ personal data, resulting in damage to brand, material fines and litigation.  This would impact 
traffic, revenue and profit as legislation (e.g. UK GDPR) significantly increased the fines that could be levied in the event of a 
data breach and the Group could receive civil claims.

The Group’s growth strategy is to build Europe’s leading beach holiday retailer via a single platform, multi-brand strategy. Our IT 
platforms must be scalable, robust and reliable. If our systems can’t keep up with growing demand, this could affect our ability 
to deliver growth. 

Emerging risks / change in the year

As M&A remains part of our future strategy, the need for a scalable, robust platform is even more critical.

Key mitigations

Security policies, processes and technology are well defined and robust with regular testing/audits undertaken with all findings 
actioned as priority. A new dedicated secure and PCI-DSS complaint card holder environment has been implemented to 
protect customer payments and to maintain best practices; this is backed by 24/7 Managed Security Service provided by our 
Information Security partner.

Investment in cyber security has significantly increased during the year and a new three year cyber security strategy is in the 
process of being implemented.

The scalability and performance of our platform is a priority for our ‘Tech & Product’ teams and we continue to invest heavily in 
talent and technology in this area. 

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6

 No change

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

39

STRATEGIC REPORT 
Strategic Report
Risk management

Business interruption

Impact

The risk that a pandemic, terrorism-related event or other business interruption causes significant business interruption to the 
Group and/or its suppliers’ ability to trade and/or manage the business, for example, an event preventing head office access, 
website or systems downtime or restrictions on taking or making payments.

Emerging risks / change in the year

Extreme weather events and physical impacts of climate change such as flooding and forest fires could increase the risk of a 
significant business interruption. 

Key mitigations

The Group’s business continuity & disaster recovery plan was successfully implemented to support the business in its response 
to COVID-19.  Both this plan and the supporting backup and failover facilities are regularly reviewed to ensure their continued 
validity. 

As part of our response to the TCFD recommendations, we will review the risks of future climate change on our business and 
identify adaptation action required.

Strategic pillars impacted 

Direction of travel

1

2

3

5

 No change

People risk

Impact

The Group’s ability to achieve its strategic objectives is dependent on certain key personnel, plus its ability to attract and retain 
skilled staff. The North West, where the Group’s HQ is located, is an area where there is a high degree of competition for talent. 

The Group relies on key personnel and if those key personnel were unable to carry out their role, this could have a material 
effect on the Group’s business. 

Emerging risks / change in the year

Competition for talent has increased during the year. Unemployment levels are at historic lows and there are more job vacancies 
than pre-pandemic. Extended periods of disruption  and restrictions due to COVID-19 could result in: (1) an erosion of resilience/
morale; (ii) incentive schemes failing to pay out; and/or (iii) talent seeking to exit the travel industry. 

Key mitigations

We provide an excellent working environment for our employees, and a very positive, informal and open culture, which 
contributes to our ability to recruit and retain staff. 

The Group has various remuneration tools to recruit and retain employees, including base salary, bonus and share schemes 
including a HMRC-approved Share Incentive Plan and a Long-Term Incentive Plan. 

We have a succession plan in place and invest in leadership development to ensure we have a strong and diverse talent 
pipeline. On the Beach has a Tier 2 Sponsorship Licence to broaden our pool of talent.

We have continually communicated with our employees throughout the pandemic and taking steps to safeguard their wellbeing 
and have adopted flexible working arrangements going forward to retain and attract talent. For more information see page 54.

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



Up

40

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
  
Strategic Report
Viability Statement

The objective of the viability statement is for the Directors 
to report on their assessment of the prospects of the Group 
meeting its liabilities over the assessment period, taking into 
account the Group’s available financing facilities, business 
model, strategy, regulatory environment, principal risks and 
uncertainties, recent financial performance, outlook, and 
current financial position. 

Once those scenarios have been identified, the Group then 
considers the most effective means of mitigating the risks 
they pose. This is achieved through reviewing the existing 
procedures and controls already in practice that serve as key 
mitigations to those risks, and also considering where those 
controls and procedures could be revised or improved upon to 
better protect the Group as a going concern. 

Assessment of prospects 
The Board has determined that a period of three years to 30 
September 2024 is the most appropriate period to provide 
its viability statement. The Group prepares rolling three-
year strategic plans and cash flows, so setting the viability 
statement period at three years enables the assessment to 
be made based on reasonable expectations in terms of the 
reliability and accuracy of forecasts. The Directors believe 
that projections which extend beyond three years become 
significantly less meaningful given the dynamic and volatile 
nature of the industry in which the Group operates. 

The Group’s overall business model (illustrated on page 
10) and its strategy (as outlined on page 14) are central to 
assessing its future prospects. As such, key factors likely to 
affect the future development, performance and position of 
the Group are: 

 ą

 ą

 ą

 ą

  Technology platform & personalisation: continuous 

investment is made in developing platform technologies 
and personalisation techniques which lead to 
improvements for consumers, suppliers and employees; 

  Brand and marketing: our strong brand and efficient 

marketing tools enables us to continue to take share of 
market traffic; 

  Differentiated supply: the Group can leverage increased 
revenue through direct and differentiated supply; and 
  People: the Group’s continued success and growth are 

dependent on the ability to attract, retain and motivate a 
highly skilled workforce, with a particular focus on digital 
talent. 

The Group’s prospects are assessed primarily through its 
strategic planning process. The planning process is based on 
three limbs which are: 

 ą

 ą

 ą

  The preparation of cash flow forecasts to cover the period 
for which we are assessing the potential impact of events 
on the Group’s viability. The forecasts will be initially 
based on previously approved financial statements and 
then extrapolated to cover the period we are reviewing; 

  A review of the specific sensitivities on those cash 
flow forecasts relevant to the Group, with a view to 
highlighting potential areas of stress for the business; and 

  A review designed to estimate the impact of specific 

events and or circumstances which could be reasonably 
expected to occur, that have the potential to affect the 
viability of the Group.

Assessment of viability 
The output of the Group’s strategic and financial planning 
process reflects the Board’s best estimate of the future 
prospects of the business. To make the assessment of viability, 
however, additional scenarios have been modelled over 
and above those in the ongoing plan, based upon a number 
of the Group’s principal risks and uncertainties which are 
documented on pages 30 to 40. 

These scenarios were overlaid into the plan to quantify the 
potential impact of one or more of these crystallising over the 
assessment period. While each of the Group’s principal risks 
has a potential impact and has therefore been considered as 
part of the assessment, only those that represent severe but 
plausible scenarios have been modelled. 

These were: 

Scenario 1: Airline failure 

Link to risk - supplier failure 

Although the Group does not expect another airline failure 
in the immediate future, the possibility remains that another 
supplier could fail leading to a large exceptional cost to 
cover the necessary refunds to customers and any other 
related costs. This model was thoroughly tested in FY19 
whilst dealing with the Thomas Cook failure and the Group 
remains confident that the short-term cash impact, before our 
chargeback claim is processed, can be covered by existing 
cash reserves. 

The Group has reviewed the list of its airline suppliers and 
does not consider any major airlines to be notable failure risks. 
In any event the Group remains prepared for such a failure 
through the combination of this hypothetical planning process 
and its recent experience of dealing with actual airline failures. 

Scenario 2: GDPR fine or other major one-off cost. 

Link to risk - regulatory breach 

A serious GDPR breach can attract a fine of €20m or 4% of 
turnover, whichever is greater. For the Company, this would be 
€20m (£17m). The Group takes data protection very seriously 
and a series of controls and monitoring is in place to ensure 
compliance, the impact of such a fine has been considered. 

The Group has considered the cash headroom over the next 
three years, and is comfortable that such a fine would not 
jeopardise the viability of the Group.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

41

STRATEGIC REPORTStrategic Report
Viability statement

Scenario 3: Extended closure of airspace / restrictions on travel 
due to COVID-19 / severe reduction in consumer demand 
caused by macroeconomic factors or changing attitudes to 
flying due to environmental concerns. 

Link to risk – Customer demand, supplier failure, flight supply, 
recoverability of airline refunds

There is a risk that there will be a prolonged period of 
restriction on overseas travel due to COVID-19. This would 
inhibit the Group’s ability to generate revenue and cash in this 
regard, as described below. 

There is also a risk that as we emerge from the COVID-19 
pandemic there is a prolonged impact to consumer demand. 
This could be caused by a number of factors including: 
affordability, ongoing COVID-19 related anxiety, and changing 
attitudes to flying due to environmental concerns.

The Group has considered the impact to cash and revenues of 
operating in an environment where bookings are 30% lower 
than historic levels for the next three years. Whilst profitability 
would be impacted, the Group would continue to generate 
both profits and cash throughout this period.

The above scenarios are designed to allow the Group to 
review the maximum impact that such situations could 
have, for instance the maximum fine or the failure of a major 
supplier, in order to consider situations which could threaten 
its viability should they arise. However, as described above, 
there are controls and monitoring processes in place to allow 
us to observe the likelihood of these scenarios occurring and 
also to ensure we are best prepared to mitigate the impact on 
the business. 

In addition, the Directors have modelled a zero revenue 
environment throughout the viability period. The Group 
consider this to be an implausible scenario given the level 
of bookings taken in recent months, industry predictions, 
discussions with airlines and the success of the vaccine 
roll out. In this remote scenario, the cash reserves would 
sustain the Group’s fixed operating costs to September 2023. 
Mitigating actions, such as significantly reducing headcount 
costs, would, however, be taken to enable the Group to 
continue for the duration of the viability period without using 
the £25m CLBILS loan (which expires in May 2023) or the 
£50m Revolving Credit Facility (which has a renewal date 
of December 2023). The Directors do, however, have an 
expectation that these facilities will be renewed. 

The planning process has indicated that through a mix of the 
available reserves, the Group’s banking facility and real world 
experience of dealing with similar situations in the past that 
it would be capable of absorbing the potential impact on the 
business and remain a viable going concern. 

Viability statement 
Based on their assessment of prospects and viability above, 
the Directors confirm that they have a reasonable expectation 
that the Group will be able to continue in operation and meet 
its liabilities as they fall due over the three-year period ending 
30 September 2024. 

Going Concern
The Group covers its daily working capital requirements by 
means of cash and a £50m Revolving Credit Facility (‘RCF’) 
expiring December 2023. In addition, the Group has a CLBILS 
facility of £25m.

As at 30 September 2021, cash (cash, excluding cash held 
in trust which is ringfenced and not factored into the going 
concern assessment) was £56.0m (30 September 2020: cash 
of £36.5m).

Given the extended disruption to international travel from the 
UK throughout 2021 and the ongoing trading environment 
across the sector, the Group took a number of actions to 
improve overall liquidity, including on 7 July 2021 raising 
£24.9m net of fees through issuing new shares, to ensure that 
it is well placed to operate and to trade once travel restrictions 
are eased. 

On 25 May 2021, the Group took further action to ensure 
that the facility was fit for purpose. This included exercising 
a one year extension of the £25m CLBILs element of the 
facility, now expiring in May 2023, and resetting covenants 
until September 2022 to ensure the facility can be accessed 
through this period. This incremental liquidity has provided 
the Group with greater resilience and flexibility through the 
extended downturn in the market, and will enable the Group 
to exit the pandemic period in a strong position.

Where holidays are cancelled as a result of the COVID-19 
pandemic the Group is committed to refunding customers 
in cash rather than vouchers. These cash refunds are fully 
funded from the trust account (where refunds are for hotel and 
transfer payments) or are a pass-through from airlines. 

Cash received from customers for bookings that have not 
yet travelled is held in a ring fenced trust account and is not 
withdrawn until the customer returns from their holiday. Cash 
held in trust at 30 September 2021 was £39.0m. The trust 
account is described in note 16 of the financial statements.

The Directors have assessed a going concern period through 
to March 2023 and have modelled a number of scenarios 
considering factors such as airline and hotelier resilience, 
employee absence and customer behaviour / demand. The 
Directors have also considered the impact of climate risk in 
these scenarios concluding that it is not expected to have a 
significant impact over the going concern period.

Further detail of the Group’s assessment of the impact 
of climate risk is provided within the ‘Principal risks and 
Uncertainties’ section of this report. The Directors modelled 
what they consider to be a remote downside scenario of 
no travel or bookings until March 2023. In this scenario the 
Directors have assumed that variable marketing spend, 
which is within their control, is significantly reduced. Even 
in this scenario, the Group would have positive cash and no 
requirement to draw down on its current facilities both during 
the going concern review period, and in the subsequent period 
prior to expiry of facilities.

Given the assumptions above, the mitigating actions available 
and within the Group’s control and that in no scenario is there 
any requirement to access the RCF or CLBILs facility, the 
Directors remain confident in their response to the pandemic 
and will continue to operate in an agile way adapting to any 
applicable government guidance. Therefore, it is considered 
appropriate to continue to adopt the going concern basis in 
preparing these financial statements.

42

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

“ Andrea Head of PR & Strategic Campaigns 

We’ve taken an industry-
leading stance throughout the 
pandemic when it comes to 
championing consumers - from 
taking holidays off sale when 
travel uncertainty and disruption 
was rife, to campaigning against 
Refund Credit Notes and helping 
keep holidays accessible for all 
by being the first travel company 
to provide free Covid-19 tests. 
We’re proud to be putting 

customers first.”

Favourite Beach: Lopes Mendes, Brazil

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

43

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

Section 172(1) statement 
The Directors believe they have acted at all times to promote the success of the Company for the benefit of its members as a 
whole. In doing so, the Board has considered the interests of a range of stakeholders impacted by the business, as well as having 
regard for the matters set out in s.172(1) of the Companies Act 2006, namely:

 ą
 ą
 ą
 ą
 ą
 ą

the likely consequences of any decisions in the long term;
the interests of the Company’s employees; 
the need to foster the Company’s business relationships with suppliers, customers and others; 
the impact of the Company’s operations on the community and the environment; 
the desirability of the Company maintaining a reputation for high standards of business conduct; and
the need to act fairly as between members of the Company.

More information about our key stakeholders, how we engage with them and how Directors have regard for stakeholder matters 
when making decisions is set out in the tables below. 

Examples of how the Directors have had regard to s.172(1) in carrying out their duties in making key decisions during the year 
are set out on pages 51 and 52.  Further details on how the Directors’ duties are discharged and the oversight of these duties are 
included in the Governance section on pages 67 to 78.

Other broader factors considered by the Board, including the impact of the Company’s operations on the community and 
environment, desirability to carry out business responsibly and ethically and acting in the interests of employees are covered in the 
Responsibility and sustainability section on pages 53 to 64. 

Stakeholders
We seek to achieve our strategic objectives by taking into account the needs of our stakeholders and the impact our business may 
have on them. The Board is aware that its decisions may impact on one or more groups of stakeholders and that their needs may 
differ in some circumstances. Effective engagement ensures that stakeholder interests are considered in Board discussions and 
decisions.

44

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

CUSTOMERS

Why they to matter us 
Customers are at the heart of our business and we are 
always striving to exceed their expectations. It’s vital that 
we engage with our customers in order to know what they 
are feeling so that we can improve their experience and 
satisfaction. Customer satisfaction is critical to the long term 
satisfaction of the Group in driving bookings growth. 

What matters to them

 ą
 ą
 ą
 ą

 ą
 ą

 ą

Value for money.
A choice of a diverse range of travel products.
Payment options including low deposits.
Customer journey experience by making it easier 
for customers to find and buy their preferred 
holiday.
Customer service and support.
Financial protection and the protection and 
reassurance of booking a package holiday.
Refund policy in light of COVID-19.

How we engage 

 ą We regularly conduct surveys, focus groups, 

usability and in depth interviews with current and 
potential customers.
Investment in our social media presence to provide 
both proactive and reactive communications to 
customers.
Feedback from third party travel agents.
Provision of clear and transparent information 
on our website (e.g. FAQ and travel information 
pages) and in our direct written and spoken 
communications with customers.
Our dedicated customer service team and 24/7 
in-resort line. 

 ą

 ą
 ą

 ą

Outcomes / highlights for 2021

 ą

 ą

 ą

Having measured consumer sentiment, we took 
the decision to stop taking new holiday bookings 
for Summer 2021.
Our research informed us that a third of people 
cited the cost and inconvenience of PCR tests as 
one of the main reasons for not booking a holiday 
so we made the decision to offer free COVID-19 
tests on certain package bookings. 
Introduced a ‘new normal’ booking pledge to 
give consumers the confidence to book www.
onthebeach.co.uk/our-new-normal-booking-pledge 

 ą We have always refunded in cash, never in 

vouchers or credit notes.

 ą We are proud to have the second highest Trust 
Pilot score amongst our competitors, reflecting 
our commitment to customer experience and 
satisfaction.

How the Board engages and considers the interests of our 
stakeholders.

 ą

 ą

 ą

 ą

Reviews strategy and monitors performance 
during the year with the aim of meeting customers’ 
needs more effectively.
The Board receives regular updates on matters 
relating to customers, including the results of 
customer surveys, and information and trends 
relating to customer satisfaction and feedback. 
This feeds into strategic decisions, such as the 
£1.4m fund dedicated to helping rebuild consumer 
confidence in the travel industry, funding free 
COVID tests.
The Board monitors and reviews developments 
concerning changes to our IT platforms which 
allow us to continually improve service delivery to 
our customers.
Executive bonus linked to Net Promoter Score.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

45

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

SHAREHOLDERS

Why they to matter us 
Our shareholders are investors in and owners of our 
business, providing the capital we need to invest in and grow 
the business.

What matters to them

 ą

 ą
 ą
 ą
 ą
 ą
 ą

Long-term growth delivered through successful 
implementation of strategy.
Operational and financial performance.
Risk management.
Talent & succession planning.
Liquidity and dividend policy.
ESG matters.
Our response to COVID-19.

How we engage 

 ą
 ą
 ą

 ą

Roadshows.
Annual Report, websites and statements.
Ongoing dialogue and individual engagement with 
shareholders.
AGM.

Outcomes / highlights for 2021

 ą

 ą

 ą

Meetings with major shareholders in relation to the 
equity raise. 
Consulted with over 50% of our shareholder basis 
in relation to the new remuneration policy to be put 
to shareholders at the 2022 AGM. 
Votes from shareholders representing 86% of 
share capital at 2021 AGM.

How the Board engages and considers the interests of our 
stakeholders
 ą

Directors meet and speak with investors on 
a regular basis, principally through investor 
roadshows and the AGM.
Regular updates by the Chief Executive.
Meetings and calls with large investors in relation 
to specific issues arising.
Engagement on remuneration matters via the 
Remuneration Committee Chair.
The Non-Executive Directors are available to meet 
with shareholders at the AGM and will engage with 
investors on topic-specific matters, as required.
Investor feedback is collated after each roadshow 
and shared with Board.

 ą
 ą

 ą

 ą

 ą

46

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

OUR PEOPLE

Why they to matter us 
Our people are integral to achieving our strategic objectives. 
We know that when colleagues are engaged they are 
happier, more motivated and invested in helping us achieve 
our goals and in turn grow the business. We continue to 
value and regularly seek feedback from colleagues, helping 
us to understand how we can increase engagement across 
all areas of the business.

What matters to them

Successful and rewarding careers.
Development and progression.
Remuneration and benefits programme.
Recognition.

 ą
 ą
 ą
 ą
 ą Ways of working and culture. 
 ą
Diversity and inclusion.
 ą
Knowing concerns are being listened to.
 ą Working for a company that gives back.

How we engage 

 ą

‘Beach Life’ – our weekly company-wide virtual 
call, where colleagues are able to ask the Executive 
Team questions, hear key updates and celebrate 
each other’s successes.

 ą Weekly communication emails to help showcase 

our culture and keep colleagues updated.
Hive survey – our annual engagement survey. 
We also conduct pulse surveys and polls to check 
how colleagues are feeling as well as helping us 
measure progress against our engagement scores. 
Employees are encouraged to take part in various 
steering groups such as the Diversity and Inclusion 
Action Group where employees can actively 
participate to make a difference. 
Colleague conversations – performance and 
feedback sessions.
Colleague recognition and rewards.

 ą

 ą

 ą

 ą

Outcomes / highlights for FY21

 ą

 ą

 ą We enhanced the Company sick-pay policy and 
introduced an additional days’ leave for birthdays.
Increased minimum base salary to £20,000 p.a.

 ą
 ą We ran an all employee survey on future ways of 
working to ask colleagues how they would like to 
work going forward which has helped to shape our 
hybrid model of working. 
New reward and benefits strategy implemented 
during the year giving more colleagues access to 
discretionary share schemes. 
Employee wellbeing has continued to be a 
real focus and we have launched a number of 
competitions and initiatives to support the mental 
and physical health of our employees, including 
launching a Mental Health Ambassadors scheme 
(see page 56).
Launched our software engineering apprenticeship 
programme created exclusively for Group 
employees, whatever their education background, 
career history or coding experience. 
By listening to our people we have been able 
to make improvements in areas which have 
been acknowledged in our Hive surveys such as 
investing in learning and development (see page 
55) 

 ą

 ą

How the Board engages and considers the interests of our 
stakeholders
 ą

 ą

 ą

The People function regularly reports to the Board 
and the Board reviews and approves the People 
strategy. 
The Executive Directors attend the weekly 
company-wide communication forums and the 
more informal Fika sessions. They report back to 
the Board on employee sentiment and employee 
issues and concerns arising out of these sessions 
and the various Hive surveys which feed into 
strategy and decision-marking. 
David Kelly is the designated Non-Executive 
Director for employee engagement. This 
facilitates on-going engagement at a Board 
level and ensures employee views and concerns 
are taken into account in the Board-decision 
making process. Such engagement is also 
relevant for the Remuneration Committee when 
considering remuneration arrangements for senior 
management and the Group generally.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

47

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

SUPPLIERS AND PARTNERS

Why they to matter us 
Building strong working relationships with our suppliers and 
partners is vital to the operational success of our business. 
Effective engagement is critical for ensuring that we can 
offer a diverse and quality range of travel products and for 
obtaining value for money. We rely on our suppliers to help 
meet our customers’ needs and to ensure the reliability 
of our services. Regular engagement with suppliers also 
helps mitigate risk (including ESG risks), ensuring we are 
partnering with ethical suppliers who take appropriate 
health and safety measures and provide high standards of 
customer care. 

What matters to them

 ą

 ą

 ą
 ą
 ą

Fair payment terms, particularly in light of the 
COVID-19 pandemic.
A partner that can deliver tour operator scale 
volumes.
Collaboration.
Being treated fairly.
Business continuity.

How we engage 

 ą

 ą

 ą

 ą

Through supplier relationship management - 
regular review meetings and ongoing feedback 
to maintain openness and to improve value from 
supplier relationships. 
COVID-19 has enabled us to increase regulator 
contact with key suppliers as the uptake in video 
conferencing has been embraced by suppliers.
Through responsible contracting, trust and ethics. 
We conduct regular audits (either on-site and / or 
via self-assessment) primarily focused on health & 
safety and issues such as modern slavery. We also 
have policies on Bribery and Corruption. 
Through industry conferences and events.

 ą

 ą

 ą

48

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Outcomes / highlights for FY21

 ą

 ą

 ą

 ą

COVID-19 has continued to cause disruption and 
place financial pressures on many of our suppliers. 
We have supported our suppliers by ensuring 
prompt payment, before and during the COVID-19 
pandemic.  
Building relationships with suppliers has meant 
that we have delivered almost 90% of total hotel 
buying through direct contracting in FY21.
On the Beach maintained its hotel contracting 
resource in resort throughout the pandemic whilst 
many of our competitors furloughed or cut theirs. 
Our continued support and dialogue with hoteliers 
has enabled us to continue to expand our direct 
contracting mix and help cement our position in the 
market for hoteliers. 
Classic Collection Holidays and Classic Package 
Holidays sell offline via agents and a key driver 
this year has been supporting and engaging with 
our agents. There have been various engagement 
activities such as Live Kids Club from Tenerife 
during half term to inspire our agent partners 
and their families, interactive hotel visits and 
agent panels with the senior management team. 
Feedback on service to our agents during the 
pandemic has been excellent with over 315 
positive endorsements and testimonials.

How the Board engages and considers the interests of our 
stakeholders
 ą

Chief Supply Officer regularly reports to the Board 
and the Board discusses supplier issues and takes 
them into consideration when making decisions 
and setting strategy, including opportunities post 
COVID-19. 
The Chief Supply Officer and Company Secretary 
are both members of the Group's Health & Safety 
Committee and they regular report to the Board 
on health and safety issues. The Board oversees 
implementation of the Group's Safety Management 
System. 
As part of its risk management procedures, 
the Board assesses all business continuity risk 
including the loss of key suppliers (see page 33).
The Board is committed to high standards of 
ethical business conduct and takes a zero-
tolerance approach to bribery and corruption. It 
also reviews the Company’s Modern Slavery Act 
Statement annually.

Strategic Report
Section 172 statement and stakeholder engagement 

COMMUNITIES AND SOCIETY

Why they to matter us 
We want to look after the communities we operate in – it’s 
where our employees and their families live. We have a 
responsibility to ensure that we are contributing to society 
and we’re committed to doing the business the right way.  

What matters to them

 ą
 ą

 ą
 ą

Ethical businesses managed responsibly.
Building partnerships that support and create 
positive impact and outcomes for society.
Environmental impact.
Source of future employment and opportunities. 

How we engage 

 ą
 ą

 ą

Creating partnerships with local charities.
Regular dialogue, events and direct engagement 
activities.
Community investment and employee nominated 
charities.

 ą We are engaging with various stakeholders as part 

of our new ESG strategy (see page 53) to help us 
prioritise those areas that more important to our 
stakeholders.

Outcomes / highlights for 2021

 ą

 ą

 ą

 ą

Creating a giant ‘beach’ area and sandpit in 
Manchester city centre - complete with children’s 
playhouse, picnic areas and giant deckchair - we 
provided a free, must-visit space for families to 
enjoy throughout the summer months.
Held an event to celebrate Pride and inspire 
children with stories and play centred around the 
themes of diversity and inclusivity.  The free event 
featured a range of activities along with story times 
exploring and celebrating acceptance, love and 
identity.
The pandemic and social distancing measures 
have meant we have not been able to host our 
usual events for students to inspire the next 
generation of professionals to get involved in tech 
and digital however these session will resume as 
restrictions relax. 
Charity events such as the On the Beach Steps 
challenge where a donation was made to the 
winning team’s charity of choice.

How the Board engages and considers the interests of our 
stakeholders
 ą

ESG factors are an increasingly important area 
of focus. Whilst the Board supports investments, 
both time and money, in communities local to our 
operations and endorses a culture of volunteering 
and giving back, it acknowledges that a more 
structured approach to ESG is required. 
The ESG Steering Group, headed up by the CEO 
Simon Cooper, will be responsible for developing 
our new ESG strategy (see page 53), with 
oversight from the Board. 

 ą

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

49

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

Outcomes / highlights for 2021
 ą Active participation in policy development, particularly 

in relation to the COVID-19 pandemic where we have 
been in discussion with regulatory bodies and the 
Government in relation to a number of issues arising out 
of the pandemic, including:
 ą

engaging with the CAA on the proposed ATOL 
reform;
engaging with BEIS in relation to the Government’s 
review of the Package Travel Regulations;
engaging with the Department of Transport on the 
Passenger COVID-19 Charter; and
engagement with the CAA and CMA on wider 
travel industry reform.

 ą

 ą

 ą

How the Board engages and considers the interests of our 
stakeholders
 ą

The Company Secretary is a member of ATIPAC 
which is a forum in which travel trade and 
consumer representatives combine to give 
informed practical advice to regulatory authorities. 
The Company Secretary regularly attends ATIPAC 
meetings which enables the business to listen to 
the views of regulators and also engage with the 
wider travel community and report back to the 
Board. 
The Company Secretary reports to the board on 
regulatory and compliance issues that may impact 
the Group.  The Board discusses the relevant 
issues and takes them into consideration when 
making decisions and setting strategy.

REGULATORS

Why they to matter us 
The Civil Aviation Authority (CAA) oversees the Air Travel 
Organisers' Licensing (ATOL) scheme which protects 
customers in the event of a travel company failure. We 
comply with the ATOL regulations and engage with the CAA 
to maintain a constructive and trusted relationship. 

There are other aspects of our business that have 
oversight by regulators, for example the Financial Conduct 
Authority in relation to travel insurance offered on our site, 
the ICO (Information Commissioner’s Office) regulates 
compliance with data protection laws and there are also 
various consumer rights regulated by bodies such as the 
Competition  and Markets Authority and the Advertising 
Standards Authority. 

Engaging with regulators and the Government also enables 
us to ensure that policy makers and regulators understand 
our business and we seek to ensure that they see the impact 
of their decisions on our business and where possible 
to influence them to make decisions that would benefit 
the market,  On the Beach's customers and our other 
stakeholders.

What matters to them

 ą

 ą
 ą

Our regulators expect us to meet relevant legal 
requirements and to treat our customers and 
employees and other stakeholders in a fair way.
Responding in a timely and constructive manner.
Open dialogue and collaborative approach. 

 ą

How we engage 

 ą We engage with some regulators, such as 

the CAA on a more regular basis. We engage 
through reporting, audits and direct consultation. 
Engagement has increased in frequency during the 
COVID-19 pandemic.  

 ą We also engage with the CAA and the wider travel 
community at industry meetings such as the Air 
Travel Insolvency Protection Advisory Committee 
(ATIPAC). 

 ą We have an open dialogue and engage with other 
regulators such as the ICO, CMA and FCA to 
ensure that we can address their priorities and any 
concerns they (or we) have. 
Through engagement, we are able to ensure we 
continue to meet the high standards expected 
by regulators and that regulators understand the 
competitive landscape and the impact on On the 
Beach and its customers.

 ą

50

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Board decision making in practice 
Below are examples of some of the significant decisions taken by the Board during the year and how the Directors took 
stakeholder interests into account when discharging their duties under s.172(1) Companies Act 2006.

Equity raise

Key stakeholders affected:

s.172 factors

Shareholders

Long-term impact, acting fairly between investors

In July 2021, the Board approved the decision to raise £24.9m via a 5% equity raise in order to provide greater resilience, 
flexibility and firepower through the downturn and to ensure the Group would be best placed to take advantage of 
opportunities arising. 

The Company engaged with major shareholders who were supportive of the proposed placing. We worked with advisors to 
ensure the marketing process and the allocation policy adopted by the brokers were designed in such a way as to respect pre-
emption as far as possible. The equity raise restored the Group’s cash position to a similar position to where it was following 
the placing in May 2020 and has secured the liquidity required for the Company to execute its long term strategic plans, 
including investment in talent, technology and marketing and reacting to acquisition opportunities which will ultimately result 
in value creation for our shareholders and will benefit our wider stakeholders.

Summer off sale campaign 

Key stakeholders affected:

s.172 factors

Customers, suppliers, shareholders

Long-term impact, reputation, relationships with customers & 
suppliers, business conduct

In May 2021, the Board approved the decision to stop selling holidays for June, July and August 2021. In making this decision, 
the Board considered the following stakeholders:

› 

› 

› 

Customers: Customers were at the heart of this decision. The Board reflected on consumer research in respect of low 
appetites for travel as well as the likely loss of customer goodwill for holidays that might be booked only to be cancelled 
or re-arranged.
Suppliers: The Board considered how this decision would not be met favourably by some suppliers, particularly after 
such low passenger volumes during the pandemic. The Group is committed to maintaining strong working relationships 
with suppliers and we have always ensured prompt payment both prior to and throughout the pandemic. We engaged 
with our suppliers about the decision to take holidays off sale and no supplier relationships were negatively affected as 
a result.
Shareholders: The Board considered how stakeholders would view the decision. The Board determined that focusing 
on reputation and growing market share in the long term outweighed any potential upside from incremental bookings 
over this period. Such upside would likely have been marginal in any case and would have been offset by disruption and 
goodwill for holidays that would need to be cancelled or re-arranged.

The reaction from consumers and media was overwhelmingly positive and in turn had a positive impact on our brand.

51

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Strategic Report
Section 172 statement and stakeholder engagement 

Closing the Park Square office

Key stakeholders affected:

s.172 factors

Employees

Long-term impact, workforce

Earlier this year, the Board approved the decision to close our Park Square office and bring all North West employees under 
one roof at the Group’s headquarters.

Having conducted an all-employee survey about future ways of working, it became apparent that the vast majority of our 
employees did not want to return to the office on a full time basis, with 89% of colleagues indicating they would prefer to 
work from the office between 0 and 2 days per week. The Group’s headquarters had sufficient space to accommodate our 
colleagues on a flexible working basis and it was agreed that working under one roof again would strengthen collaboration. 

Therefore the decision was taken to exercise the break on the Park Square lease, saving c.£1.35m in costs. We have 
been engaging with employees about the move with surveys, Q&As sessions at our weekly Beach Life calls, issuing FAQ 
documents and through colleague conversations. 

52

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Strategic Report
Responsibility & sustainability 

Committed to operating our business responsibly for the long-term for the benefit of all 
our stakeholders

Our ESG approach
Environmental, Social and Governance (‘ESG’) considerations have become increasingly important to our stakeholders, particularly 
investors, customers and employees. We are committed to conducting our business the right way and we want to drive meaningful 
change across the industry. To that extent, we need an ESG strategy aligned to our purpose, values and strategy that will help build 
resilience in the business, improve behaviours in the supply chain, create long-term value and ultimately drive positive change.

We have not been able to advance our new ESG strategy as quickly as we had hoped during FY21 due to the Board’s and 
management’s continuing focus on dealing with the disruption and challenges presented by pandemic. We have however put in 
place a formal plan for developing our new strategy as follows:

Constitute a new ESG Steering Group with Board level representation

Conduct a materiality assessment to identify the ESG risks and opportunities that are most 
important for the Group and our stakeholders and accordingly inform our ESG priorities

Baseline - Once we have determined our ESG priorities, review existing policies, metrics and 
company engagement to assess current baseline

Set objectives and goals - Once we have the baseline statistics for our priority areas we can start 
looking at how we can focus efforts moving forward by setting meaningful goals and targets.

Gap analysis - What potential issues are we likely to encounter when trying to achieve our new 
goals? Conduct gap analysis between current stance and objectives to identify what areas we need 
to focus on.

Develop ESG roadmap - Create a roadmap to aid accountability. Continue to measure performance 
and report progress against that roadmap to measure whether the changes we are implementing 
are having an effect.

1

2

3

4

5

6

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

53

STRATEGIC REPORTStrategic Report
Responsibility & sustainability 

During the year we constituted a new ESG Steering Group 
headed up by the CEO, Simon Cooper. Given the importance 
of the area, the whole Executive Team are currently members 
of the Steering Group. Constituents of the Group will be 
reviewed once we are further along in the implementation of 
the strategy. 

As of writing this report, we are in the process of conducting 
the materiality assessment. We have undertaken a desk-
based research exercise to create a list of ESG factors that are 
relevant to the Group. In drawing up that list, we considered 
various sources such as media reporting, investor feedback, 
peer analysis, SASB’s materiality map, the UN’s Sustainable 
Development Goals and research on wider environmental and 
social trends. We are currently engaging with internal and 
external stakeholders to get their views on which of those 
topics matter most to them. We will then prioritise the most 
material issues based on strategic importance to the business, 
importance to stakeholders and the social, economic and 
environmental impact of each topic in the value chain and 
move to step 3 in the above plan. We look forward to sharing 
the roadmap in next year’s report.

Our ESG focus areas during FY21
›  Our People
›  Our Customers and Communities
›  Our Environment
›  Our Responsible Business

Our People
Our colleagues are critical to our ambitions and success. 
Through the strategic ambitions in our People strategy, we 
recognise the importance of continuing to invest in attracting, 
developing and retaining the very best talent and creating a 
culture where everyone can do their best work.

The On the Beach strategic ambitions are enabled by our 
People strategy, which is to:

 ą Optimise our organisational design;
 ą
Invest in diverse talent;
 ą
Build an inclusive, high-performance culture; and
 ą Deliver a high-quality and scalable people service.

Impact of COVID-19
As the impact of COVID-19 remains ongoing, we continue to 
support our colleagues to ensure they can be as productive 
and engaged at home as they would be in the office. The 
People Team have been involved in the coordination of the 
Coronavirus Job Retention Scheme’s ‘Flexible Furlough’ to 
move colleagues who were previously on full-time furlough, 
to a flexible option until it ended in September 2021 - at this 
point colleagues moved back to their full/part-time roles. The 
Flexible Furlough scheme enabled the majority of colleagues 
to work 80% of their usual contracted hours, helping the 
business to retain talent during the quieter winter months. 
By the end of March 2021, just nine colleagues remained on 
the scheme. To further support colleagues with the financial 
impact of the pandemic, those who experienced symptoms of 
the virus continued to receive a sick-pay wage and those who 
tested positive for COVID-19 continued to receive full pay.   

54

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

As we look to the future, we are investing in diverse talent as 
we continue with the recruitment efforts across all areas of the 
business. 

Future ways of working
While our colleagues have been working successfully from 
home for the past 20 months, in order to further strengthen 
the collaborative nature of our teams, we are in the process 
of implementing a hybrid-model of working as part of our 
future ways of working project. This hybrid-model involves 
colleagues working from both the office and at home in-line 
with the business requirements. This decision was taken 
in-line with the decision to close the Park Square office in 
Cheadle and will strengthen the collaboration between teams.

In May we launched a survey where we asked colleagues 
for their views/feedback on the future ways of working. 88% 
of colleagues responded with their opinions on a variety 
of questions about how remote working had affected their 
work, home-life and wellbeing as well as the on-boarding 
experience for new starters.

We discovered that: 

 ą

 ą

 ą

 ą

  89% of our colleagues felt they were more productive or 
as productive working from home as they were working 
from the office; with a quarter of respondents citing they 
felt much more productive. This was mirrored in the 
responses from our people manager survey.

  When thinking about the future ways of working, 89% of 
colleagues indicated they would prefer to work from the 
office between 0 and 2 days per week, and for 45% of 
colleagues this flexibility was seen as critical. 

  Colleagues that had been onboarded remotely all 

indicated they had been well supported during the 
onboarding and the process was well structured.

  Colleagues and managers alike were keen to re-establish 
face to face contact with peers to support collaboration, 
moral and to enjoy the On the Beach culture we have 
fostered over the years.

Since the survey was completed, we have been actively 
engaging colleagues with the future ways of working 
projects and what this means for them, their roles and their 
teams. We have been supporting colleagues with wellbeing 
communications and initiatives to help them cope with the 
change as we recognise this can be challenging for some. 

We also sent a separate survey on the future ways of 
working to people managers which gave them the chance to 
share their views on the challenges and opportunities they 
experienced managing their teams remotely.

As we prepare for the return to the office, a project team has 
been working hard to update the facilities and undertake a 
refurbishment of the spaces in the office by installing state of 
the art equipment, expanding collaboration/team zones and 
creating further spaces for training activities. 

Reward and recognition
Reward and recognition form an integral part of the 
employment relationship. We’re committed to ensuring we 
value the contribution of all our colleagues in achieving our 
business goals. 

We continue to ensure that our approach to reward is fair 
and competitive, aligning both with industry benchmarks and 
local markets. Our banding structure supports our ability to 
benchmark salaries internally and understand relatives when 
making decisions about Reward. 

During the year, the Group reviewed and revised its reward 
and benefits strategy with the aim of increasing the Group’s 
ability to attract, engage and retain colleagues. 

As part of our total reward package we offer a number of non-
financial benefits, including; Death in Service, Cycle2Work 
Scheme and the Simplyhealth Optimise Health Plan. This 
provides colleagues with a range of healthcare benefits 
including cashback on everyday healthcare costs, access 
to a GP 24 hours a day, free face-to face counselling, plus 
an Employee Assistance Programme offering confidential 
specialist advice 24 hours a day, so our employees feel well 
supported no matter where they are or what time it is.  

During the year we also harmonised our employee terms and 
conditions, introduced an enhanced sick pay policy, an extra 
day’s leave for birthdays and increased our minimum base 
salary to £10.26 per hour (£20,000 per annum), thereby 
elevating the skill set of the new talent we attract.

Our Colleague Recognition Scheme enables managers to 
recognise and celebrate the achievements of our colleagues 
where behaviours and ways of working further embed our 
company values. We also champion our colleagues through 
the Colleagues of the Month initiative which is open to 
everyone to submit a nomination in line with our Company 
values. The winners are announced at the end of each month 
during our regular company-wide communication forum and 
they receive a £50 voucher as a reward.

We also have a number of share schemes in place, including 
an HMRC-approved Share Incentive Plan in place to 
encourage wide employee share ownership and thereby align 
employees’ interests with shareholders. The revised reward 
and benefits strategy also gives more colleagues access to 
discretionary awards under the Company’s long term incentive 
plan.

Learning and development
The results of our previous HIVE survey highlighted that we 
could improve our learning and development (‘L&D’) offering.  
As such, we have focused our efforts this year on creating 
an L&D strategy that is flexible, inspiring, easy to access and 
supplements our already excellent in house training.

We have created an L&D model that combines a central, 
departmental and individual focus to deliver our 7 initiatives.  
This is just the beginning and we will continue to build and 
develop our offering as we go:

People Manager Training
Our people managers can 
benefit from specific training 
to help develop their 
management skills.

Diversity & Inclusion
We’re passionate about 
Diversity and Inclusion and one 
of our objectives is to increase 
the profile and awareness of D&I 
through workshops with 
specialist speakers.

Personal learning

Shape your own learning 
and development skills 
with the new platform 
Learnerbly.

THE 7 LEARNING & 
DEVELOPMENT INITIATIVES
AT ON THE BEACH

Departmental-specific 
learning
Every department at On the 
Beach will benefit from 
specific training to support 
the professional needs
and requirements 
within their teams.

Career Development
Workshops

Identify your strengths, adopt 
effective career management 
skills, learn how to create a 
career vision and plan for 
long-term success with our 
career management 
workshops.

Soft Skills 

Dip-in and out of a suite 
of engaging materials to 
help you with daily tasks 
with our soft skills 
programme.

Leadership
Development 
We’re introducing a new 
leadership development 
programme to support 
our current leaders and 
develop our leaders of 
the future.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

55

STRATEGIC REPORTAs well as providing wellbeing events and initiatives for 
colleagues to get involved with, we wanted to offer a new, 
peer-to-peer opportunity to help support colleagues. Earlier 
this year, we launched a Mental Health Ambassadors scheme 
where colleagues could sign-up to become an ambassador 
and undertake training with an external provider. There are 
14 colleagues across the Group involved with the scheme. 
The aim of the Mental Health Ambassadors scheme is to 
offer peer-to-peer wellbeing support and to champion mental 
health across the workforce. Colleagues who require support 
have the opportunity to reach out to one of the Mental Health 
Ambassadors and they can provide a safe and confidential 
space to listen to any concerns and signpost the person 
in need to a range of wellbeing services. This initiative is 
underpinned by a Mental Health Pledge which encourages 
colleagues to ‘Be Kind to your Mind’ and is based on our 
company values:

 ą

 ą

 ą

 ą

  Minimise the stigma: We will take a bold approach to 

mental health as we look for ways to do things differently, 
to break down barriers and stigmas surrounding mental 
health - both now and in the future;

  Include everyone: We believe everyone matters and we 

are dedicated to ensure you feel supported by listening to 
you and helping to signpost you to the support resources;

  Never judge: We’re a friendly bunch with a purposefully 

open and down to earth attitude - one free of any 
judgement. We’re here to provide you with a safe space 
and to listen and support you - whenever you need it.
  Drive positive change: We will work together to inspire 

positive and dynamic change surrounding mental health 
and to create a happier workforce across the Group.

Going forward, the team of Mental Health Ambassadors will 
meet often and work on initiatives to encourage colleagues to 
think about and improve their wellbeing.

Strategic Report
Responsibility & sustainability 

Our D&I training has been on-going throughout the year, 
covering a wide range of topics from understanding what D&I 
actually is to allyship, from unconscious bias training to mental 
health awareness.

We launched career development workshops in October this 
year. This program helps colleagues to identify their strengths, 
adopt effective career management skills, learn how to create 
a career vision and plan for long-term success.

Departments have been allocated budgets to support the 
learning and training requirements within their own teams.  
This is supported by a structured process and policy to ensure 
training requests are consistently and fairly reviewed and the 
best learning outcomes are achieved.

We are providing all colleagues the opportunity to shape 
their own learning with the introduction of a new workplace 
learning platform Learnerbly.  This provides all our colleagues 
the autonomy and flexibility to learn how and when they want 
to learn.  Learnerbly provides a host of inspiring and engaging 
content and courses and we provide colleagues with their 
own personal budget to access the content they need to help 
them reach their goals.  

Social & wellbeing
This year we have continued to invest in company-wide and 
departmental social events to bring colleagues together in 
a virtual environment and to build-on our company culture, 
including hosting various Fikas with the Executive team and a 
virtual comedy night. 

In December 2020, we hosted a virtual Christmas Party which 
included an overview of the year and an awards ceremony to 
celebrate the achievements and efforts of colleagues. Prior 
to the social event, we sent each colleague a surprise gift 
and a ‘Happy Holidays’ postcard which was hand-signed 
by Simon Cooper. We awarded 10 colleagues with special 
awards in relation to our company values and a distinguished 
award in memory of a colleague. These initiatives gave us an 
opportunity to celebrate our achievements as a business and 
as individuals which helped to boost morale. 

Wellbeing remains a core focus for our initiatives and this 
year we have strengthened the offering even further for our 
colleagues. As well as running weekly yoga and HiiT classes, 
we ran workshops on building resilience with an external 
training provider. During the summer we launched an On the 
Beach steps challenge titled ‘The Balearic Islands Tour’ which 
saw 8 teams consisting of 121 colleagues, virtually walk their 
way around the Spanish islands (equivalent to 1,200 miles). 
The challenge was well received and helped colleagues to 
prioritise their physical health. 

56

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Diversity & inclusion
Diversity and Inclusion at On the Beach remains a key part of 
our People strategy. We know that when teams are diverse, 
they bring a range of voices, perspectives and experiences, 
and in turn perform better, are more creative and as a business 
we make better decisions. By recognising and encouraging 
diversity, we can ensure our people feel valued, more able to 
put forward different ways of thinking and create a sense of 
belonging for everyone.

Raising the profile and awareness of Diversity & Inclusion 
amongst colleagues – this involves continuing to create more 
prominence around Diversity & Inclusion, with regular features 
as part of our company-wide communication. We created 
a Diversity and Inclusion hub on Slack for all colleagues to 
access, with shared material that promotes understanding 
and engagement, alongside continuing a program to develop 
education and awareness of Diversity and Inclusion amongst 
our colleagues. 

This year, we continued to work with departmental 
representatives across the business as we further established 
the colleague-led Diversity and Inclusion Action Group. The 
D&I Action Group has generated a number of ideas to support 
the Diversity and Inclusion agenda, and we continue to seek 
feedback and input to ensure we are held accountable for our 
commitments as outlined in the pledge (see www.onthebeach.
co.uk/our-diversity-and-inclusion-pledge). The group is 
sponsored and chaired by a member of the Executive Team 
and is supported by the People team. Through this group, we 
have committed to:

Diversity and Inclusion pledge

 ą

 ą
 ą
 ą
 ą

  Take a colleague-led approach in Diversity and  

Inclusion

  Treat our colleagues equally and fairly
  Create psychological safety at the workplace
  Create with inclusion in mind for our customers
  Monitor and communicate our progress

Ensuring there is a clear governance framework for Diversity & 
Inclusion – this includes setting out responsibilities across the 
management function for delivery, establishing our Group-
wide diversity data and targets, whilst auditing our current 
policies and documentation against the backdrop of Diversity 
& Inclusion. As a result of this, we audited the People policies 
and made sure we use gender-bias free language in all our 
policies and guidance documents.  

We capture our Diversity and Inclusion demographics on a 
quarterly basis. Over 2021, we have kept the data consistent 
and have seen a slight increase in the number of employees 
from an ethnic minority background at On the Beach (1%).

We introduced an Inclusivity Index for colleagues and will 
begin to benchmark levels of inclusion across the organisation 
with the next Hive engagement survey. The Inclusivity 
Index covers a range of categories and questions based on 
Manager-relations, Diversity and Inclusion Commitment, 
Fairness and Respect, Belonging, Harassment and 
Discrimination.

This year for the first time, we established colleague-networks 
for LGBTQ+ and Parents, Guardians and Carers to engage 
with and listen to these colleagues. We received positive 
feedback from the colleagues on these groups. As a result of 
forming the Parents, Guardians and Carers Network we have 
reviewed our parental leave policy to make it more inclusive 
and gender neutral and this will come into effect in the Q1 
FY22.

As part of the company-wide communications and content 
plan, we covered a number of topics in FY21 including: 
Pride Month, Neurodiversity, International Women’s Day, 
Mental Health, and Black History Month. Based on colleague 
feedback, we have decided to continue focusing on raising 
awareness of Unconscious Bias, Allyship, and Power and 
Privilege – plus other key topics in relation to anti-racism and 
gender balance in FY22.

We launched a Diversity and Inclusion ‘Word of the Week’ 
feature in our weekly newsletter to increase colleague 
awareness across certain topics. The words captured as part 
of this feature help to generate conversation, break down 
barriers and will form a glossary which will continue to help 
colleagues in the future while discussing various topics.

Leveraging recruitment activity to improve the diversity of our 
workforce – this involves reviewing our recruitment material 
to ensure that it is inclusive and encouraging a diverse range 
of potential applicants as well as working more closely with 
recruitment partners who can provide access to diverse pools 
of candidates. 

Earlier this year, we adopted Hiring Hub’s Portal solution to 
achieve visibility of gender diversity metrics throughout our 
third-party recruitment process in Tech and Product. We 
are working in partnership with Hiring Hub to roll out new 
features to anonymously capture and monitor the diversity 
of applicants across gender, age, ethnicity, nationality, sexual 
orientation, religion or belief, and disability, offering clients 
greater insights through each stage of their selection process. 

We are launching a partnership with Manchester Digital to 
inspire young people to take STEM-related subjects. The 
priority for this work will be aimed at girls and young women, 
but we will also ensure some sessions will be mixed to include 
pupils from disadvantaged backgrounds and BAME boys too.  

We recognise that there is still work to do, but we’re 
committed to making a positive difference and putting a 
sustained and collective effort behind our Diversity and 
Inclusion goals.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

57

STRATEGIC REPORTStrategic Report
Responsibility & sustainability 

Our gender diversity

Board

33.3%

6

66.7%

Female

Male

Executive Committee

22.2%

9

77.8%

Female

Male

Direct reports to the Executive Committee

51.4%

35

48.6%

Female

Male

Group

41.8%

500

58.2%

Female

Male

58

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Gender pay gap
In October 2021 we published our gender pay gap report, 
which covers three years of data (6 April 2018 to 5 April 
2021). While the data shows an increasing gender pay gap, 
the most recent year on year data (from 19/20 and 20/21) 
indicates a broadly consistent gap, which we believe is a good 
foundation on which to build. 

The core issues that contribute to our gender pay gap are:

 ą

 ą

 ą

Exec & Leadership – we have a greater number of 
men than women in our Executive team and in our 
most senior roles.
Tech & Product – more men are attracted to careers 
in technology than women and this is reflected in 
the gender make-up of our Tech and Product teams 
which is skewed to men. This team also comprises 
more technical, highly paid roles.
Customer Support – we have more women than 
men in our Customer Contact Centre, the roles 
themselves are, overall, at a lower rate of pay than in 
Technology.

Achieving gender balance and reducing our gender pay 
gap is key to achieving our business strategy and goals, as 
well as our long-term sustainability as a business. We have 
accordingly developed a two-point action plan about how we 
will close the gender pay gap which focuses on Outreach & 
Recruitment and Retention & Progression. You can read more 
about that action plan in the full report which is available at 
www.onthebeachgroupplc.com/responsibility.

Employment of disabled persons 
The Group’s policies and procedures and Company 
Handbook contain policies in relation to the employment of 
disabled persons which are carefully adhered to. Selection 
for employment, promotion, training and development (as 
well as other benefits and awards) are made on the basis of 
merit, aptitude and ability and the Group does not tolerate 
discrimination in any form, including in relation to disabled 
candidates. 

The Group puts in place an Employee Wellbeing Plan (‘EWP’) 
with any employees who need support with any health 
conditions, physical or mental. Each EWP is designed to 
ensure the Group is meeting all the needs of the relevant 
employee, for example risk assessments, and details of all 
adjustments which need to be made to accommodate the 
additional needs of the relevant employees, e.g. disabled 
parking space, step-free access and specific workstation 
needs. Moreover, if any employees should become disabled 
during the course of their employment there are policies in 
place to oversee the continuation of their employment and to 
arrange training for these employees.

In addition to the above, we support colleague engagement 
via our designated NED, David Kelly. This approach enables 
us to:

 ą

 ą

 ą

ensure there are agreed methods in place for on-
going engagement to understand the views and 
concerns of colleagues;
ensure that the views and concerns of colleagues 
are represented and taken into account in the Board 
decision-making process; and
ensure that the Board takes appropriate steps to 
evaluate the impact of business proposals and 
developments on colleagues, and considers what 
steps should be taken to mitigate any adverse 
impact.

Hack week

Earlier in the summer, we ran a virtual Hack Week which 
gave colleagues the opportunity to put forward their dynamic 
ideas and to work together with the Technology department 
to make their idea a reality. This year’s Hack Week was the 
first of its kind as it was run virtually. Colleagues were able to 
submit an idea based on the following themes:

A post-Covid world
Green and Environmental

 ą
 ą
 ą Wild and Wacky

In total, 37 ideas were submitted and 53 colleagues worked 
across 14 teams to help make the ideas a reality, 6 awards 
were given out and 2 ideas have been developed so far. The 
event gave colleagues from across the business the chance to 
work together and to build new applications some of which 
were rolled out onto the On the Beach website.

Colleague engagement 
We know that when colleagues are engaged they are happier, 
more motivated and invested in helping us achieve our goals. 
We continue to value and regularly seek feedback from 
colleagues, helping us to understand how we can increase 
engagement across all areas of the business. We run an 
annual engagement survey (HIVE) which provides both a 
company view as well as a departmental breakdown. These 
are interspersed with pulse surveys and post-event surveys, 
as well as helping us measure progress against different 
engagement scores. These surveys also allow us to measure 
and track the degree to which colleagues feel our day-to-day 
behaviours are aligned with our company values, a critical 
measure in understanding the success of our company culture. 

We continue to keep colleagues updated on the latest 
business news, events and internal campaigns during Beach 
Life - our weekly and all-company call. During these calls, 
we are working to include more recognition and focus on 
colleagues to help drive engagement by featuring Meet 
the Team sections, Q&As with the Executive and Senior 
Management Teams and spotlights on D&I and Wellbeing, 
to ensure colleagues understand our strategic priorities 
and know how they can contribute to help achieve the 
wider business goals. We also send regular communication 
emails to colleagues which focus on internal campaigns and 
engagement initiatives. 

We are also investing in our internal communication and 
engagement activities and work is underway to launch a new 
communications platform which will enable us to bring all 
central communications and engagement initiatives into one 
space - making it easier for colleagues to find and interact 
with information and it will be another way to strengthen our 
culture – both virtually and in-person.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

59

STRATEGIC REPORTStrategic Report
Responsibility & sustainability 

Our Customers and Communities

Calling for cash refunds for consumers

In June, after a year in which customer holiday refund issues 
had been widely reported on, we continued our consumer 
champion campaign by calling for an overhaul of refund 
practices across the travel industry, commissioning and 
publishing a white paper which reported on the issue of 
refund credit notes during the COVID-19 pandemic.  

The white paper, entitled ‘The Bank of the British 
Holidaymaker: Refund Credit Notes, Consumer Rights and an 
Industry in Brace Position’, looked specifically at the impact 
the issue was having on holidaymakers and their confidence 
in the travel industry more widely, finding that an estimated 
851,000 consumers were holding refund credit notes totalling 
£781.5M, with 43% of consumers having never been offered 
a cash refund when their holiday was cancelled, despite this 
being a legal requirement and their consumer right.

The white paper was shared with media contacts along with 
the CMA, CAA and a number of MPs, and included a set of 
recommendations for the industry to better serve consumers 
in regards to refunds for cancelled holidays. 

The campaign secured four national TV news interviews, 
more than 80 pieces of national and regional radio coverage, 
and over 100 print and online stories across key publications 
including the Mail Online, The Mirror, The Independent, and 
Evening Standard, as well as attracting the attention and 
support of trusted consumer champion publication Which?.

Putting our customers first

Our focus has been firmly on our customers as we continue to 
respond to the challenges of the pandemic. 

Championing consumers and taking holidays off sale

In May 2021, we took the consumer-centred and industry-
leading decision to stop selling holidays for June, July and 
August 2021.  The move followed the introduction of a traffic 
light system with a short-term and evolving set of rules 
and an incomplete vaccine rollout in the UK and overseas, 
which looked set to prolong travel ambiguity and bring 
holidaymakers another season of travel uncertainty and 
disruption. 

For consumers, the ambiguity of the traffic light system 
presented a high likelihood of cancellation or rescheduling, 
additional cost and disappointment, in turn posing a potential 
reputational risk for On the Beach should their holiday be 
impacted, and damaging longer term confidence in the travel 
industry as a whole.

Having measured consumer sentiment and appetite for travel 
– and finding that less than a third (30%) of English people felt 
comfortable travelling abroad in view of the traffic light system 
– we took the decision to stop taking new holiday bookings 
for the summer, announcing this to our customers and also to 
consumers more widely through media outreach, press and 
TV adverts.

Reaction from consumers and the media was overwhelmingly 
positive, with consumers praising the approach as unexpected 
realistic and honest.  More than 130 pieces of media coverage 
were received, including 5 national TV interviews across BBC, 
Sky and ITV; a trending story on BBC News, and pieces in key 
audience titles including Daily Mail, The Sun, Daily Express 
and The Times. 

60
60

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
Investing in travel confidence with free COVID-19 travel 
testing

After a summer hiatus, On the Beach returned to sale in 
September with an industry-first consumer announcement, 
that it would be providing free COVID-19 tests with 
customers’ holiday bookings.

Though the traffic light system was beginning to stabilise, 
consumers were continuing to face significant cost 
implications and service issues surrounding travel testing.  
Having conducted consumer research, we found that a third 
of people (32%) cited the cost and inconvenience of PCR tests 
as one of the main reasons they had not booked a holiday for 
2021, and that holiday booking confidence was still low.  A 
quarter (25%) of people who were not planning holidays this 
year said that free COVID-19 tests would make them more 
likely to book for 2021.

We established a £1.4m fund dedicated to helping rebuild 
consumer confidence in the travel industry and as part of 
this, announced that we would be providing holidaymakers 
with free COVID-19 tests for package bookings made in 
September to some of our most popular destinations - Spain, 
Greece, Cyprus and the Spanish and Greek islands. More 
recently we extended the promotion to cover the 2022 
summer season.  

The offer was shared with customers through CRM, and 
communicated more widely through PR and a TV advertising 
campaign.  

Media coverage for the offer spanned Sky News, Daily Mail, 
The Sun, Daily Telegraph, The Times, Daily Star and more, 
with broadcast coverage across GBNews, LBC Radio, and 
BBC Radio 4.

Communities
Bringing the beach to Manchester

We knew that many people simply wouldn’t make it away 
for their annual beach holiday this year.  With children set to 
miss out on the fun and opportunity for exploration, adventure 
and imaginative play that the beach provides, we decided to 
make up for the disrupted family time that many in our local 
community were facing by bringing the beach to Manchester 
for summer 2021.  Creating a giant ‘beach’ area and sandpit in 
Manchester city centre - complete with children’s playhouse, 
picnic areas and giant deckchair - we provided a free, must-
visit space for families to enjoy throughout the summer 
months. Each week from early June until September, free 
beach-themed forest school sessions were held for under 5s 
and their carers, run by a trained forest school play facilitator 
and designed to give children the opportunity to play outdoors 
with some beach-inspired fun.

In addition, a special event was held to celebrate Pride, and 
inspire children with stories and play centred around the 
themes of diversity and inclusivity.  The free event featured 
a range of activities including Pride rainbow shaker and 
decoration-making craft sessions, along with story times 
exploring and celebrating acceptance, love and identity.    

The events have helped to build brand relations and visibility 
in the city and given access to creative outdoor play to 
hundreds of families. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

61

STRATEGIC REPORTStrategic Report
Responsibility & sustainability 

A Part of the Digital Community and inspiring the next 
generation
Prior to the pandemic, we regularly hosted events at our 
Aeroworks office, which raised our profile in the region's 
digital community as well as supporting our recruitment 
aims. We also hosted a variety of talks for people in the tech 
industry, including UX Crunch, NSManchester, NWRUG, 
WebManchester, MancML, Dot Net North and Data Science 
Festival. We also hosted a number of events to inspire 
students to get involved in STEM-related subjects and 
technology based careers.

The pandemic and social distancing measures have meant 
that we have not been able to host our usual events for 
students and the tech community alike, however we are 
actively reigniting our relationships with schools, colleges, 
universities and businesses and these session are beginning 
to resume as restrictions relax. We have partnered with 
“Digital Her” which is focused on providing support, 
opportunities and guidance to encourage women into the tech 
and digital industry. Through that partnership we will offer 
visits to schools and colleges and provide work placement 
opportunities. 

Our Environment
We take our responsibility regarding the environment seriously 
and are committed to reducing our impact wherever possible. 
As part of developing our new ESG strategy, we will identify 
and focus on those areas where we can really make an 
impact when it comes to the environment and set ourselves 
meaningful goals and targets. For the first time, we have 
started looking at our scope 3 emissions so that we can better 
understand our full carbon footprint and we are working with 
an external adviser to assist us on our carbon journey and to 
help us better assess and quantify climate-related risks and 
opportunities.

As an internet-based business based in two UK office 
locations, our direct environmental footprint is relatively small. 
However we appreciate we very much have a role to play 
in protecting our environment and have continued to make 
a concerted effort to reduce our carbon footprint through 
various initiatives across our business. 

Waste usage and recycling - As a Group we strive to minimise 
the level of waste we generate. We promote a paperless office 
environment and encourage our employees, partners and 
suppliers to do everything electronically, including invoicing 
and contracting and virtually all bookings with customers are 
managed online. We have put in place provisions to support 
mandatory recycling across our offices and we re-use office 
furniture and equipment or donate it to charity where possible. 
At our head office, during FY21, none of our waste was sent 
to landfill and 73% of all waste was recycled (FY20 71%).

Energy efficiency - During FY21 there was a continued 
focus on conserving energy and other natural resources and 
improving the efficacy of those resources, for example we 
have installed LED lighting, put in place stop taps for water 
consumption and all of our offices have controlled lighting, air 
conditioning and power down options for televisions and PCs. 
See also page 63 in relation to energy efficiency. 

Task Force on Climate-Related Financial Disclosures 
We recognise the importance of identifying the financial and 
non-financial impacts of climate change on the business. We 
have been making preparations for the formal Task Force 
on Climate-related Financial Disclosures (‘TCFD’) reporting 
requirements, which will apply to us in FY22. As we develop 
both our new ESG strategy and risk management frameworks, 
we will be looking in more detail at how we identify, assess 
and manage climate related risks and opportunities over the 
short, medium and long term and in the TCFD section of 
next year’s annual report and accounts, we will report on the 
governance, strategy, risk management, metrics and targets in 
respect of climate-related risks.

62

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Greenhouse Gas Emissions
The Companies Act 2006 (Strategic Report and Directors’ Report) Regulation 2018 requires the Company to disclose annual UK 
energy consumption and Greenhouse Gas (GHG) emissions from SECR regulated sources.  Energy and GHG emissions have been 
independently calculated by Envantage Limited for the 12 month period ending 30 September 2021. 

Reported energy and GHG emissions data is compliant with SECR requirements and has been calculated in accordance with the 
GHG Protocol and SECR guidelines. Energy and GHG emissions are reported from buildings and transport where operational 
control is held – this includes electricity, gaseous fuels such as natural gas, fugitive emissions from HFCs  and business travel in 
company-owned vehicles and grey fleet. The table below details the global GHG emissions of the Company from the current and 
previous reporting periods.

Energy (kWh)

Emissions (tCO2e)

Scope 1

Scope 1

Scope 1

Scope 2 

Scope 3 

Emission intensity ratio

Electricity

Natural Gas

Company cars

Grey fleet

Total energy

Natural Gas

Company Vehicles

HFCs

Electricity

Grey fleet

Total SECR emissions

FY21

FY20

% change

894,325

1,078,713

(17.1%)

748,663

641,547

16.7%

22,384

34,591

-

-

-

-

1,699,964

1,720,260

(1.2%)

137.1

118

16.2%

5.2

3.6

189.9

8.5

334.3

-

-

-

-

251

(24.3%)

-

-

369

(9.4%)

7.3

0.8

54.8%

(12.5%)

Relative emissions, (tCO2e / £m group revenue before exceptional cancellations

11.3

Relative emissions (tCO2e / employee numbers)

0.7

Table 1 – SECR emissions profile by source

Energy efficiency
We are committed to reducing our environmental impact and contribution to climate change through continuous improvement 
procedures. 

As part of this commitment, we have specified the most efficient equipment and operation for our Head Office. The office is fitted 
throughout with LED lighting with movement sensors, air handling and conditioning units which can be controlled individually by 
facilities staff and utilised standby and power down options of IT equipment to reduce energy usage in unoccupied areas. 

Decreased office occupancy during COVID-19 has resulted in reduced energy consumption throughout our property portfolio. 
COVID-19 has also presented a chance to utilise teleconference technologies to host online meetings more, and as a result, staff 
travel and consequent travel related emissions have reduced.

We have also committed to examining the wider impact of our operations on our value chain through the quantification of our 
Scope 3 GHG emissions. Through this project, we can understand the most carbon intensive areas of our business, with a desire to 
reduce these impacts where possible

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

63

STRATEGIC REPORTModern Slavery Act 
‘Modern Slavery’ is a crime which encompasses slavery, 
servitude, forced or compulsory labour and human trafficking. 
The Group has a zero tolerance approach to any form of 
modern slavery. We are committed to acting with integrity 
and transparency to help eradicate any modern slavery 
in our business and supply chain. In accordance with the 
Modern Slavery Act 2015, the Group has a modern slavery 
statement which can be found on our website www.
onthebeachgroupplc.com/responsibility.

Supply chains
We expect all suppliers to implement a zero-tolerance 
approach to slavery, forced labour and human trafficking, and 
to comply with all local and national laws and regulations. 
All hotels are required to complete self-assessment audits 
which cover various topics including compliance with law and 
regulations.  

Data security
We meet our legal and regulatory duties and responsibilities 
for protecting the personal data we have within our care. Our 
policies and procedures are built on the world-recognised 
principles contained within the EU and UK General Data 
Protection Regulation.

Health and safety 
We are committed to maintaining and developing a culture of 
safety and risk awareness throughout our organisation to the 
benefit of our employees, clients, suppliers and customers. We 
have a comprehensive health and safety management system 
in place, which has been reviewed and approved by the 
Board, who has ultimate responsibility for health and safety. 
We work with suppliers to ensure that customers’ health and 
safety is monitored throughout the supply chain. The Chief 
Supply Officer and General Counsel are members of the 
Health & Safety Committee which meets on a quarterly basis 
and report to the Board on Health and Safety matters. 

Focusing more on employee health and safety, we have a 
health and safety policy which is supported by mandatory 
health and safety online training for employees. We also 
provide specialist information and briefings internally as 
appropriate, for example we created working from home 
guidelines to help employees continue to work safely from 
home during the pandemic and have created new guidelines 
as employees return to the office. 

Strategic Report
Responsibility & sustainability 

Methodology
Electricity and natural gas disclosures have been calculated 
using metered kWh consumption taken from supplier fiscal 
invoices where available. Park Square’s disclosure has 
been taken from landlord invoices as they operate from a 
leased site. Invoices were not available for the periods June 
2021 to September 2021 for Park Square. In this instance, 
electricity consumption has been estimated from the average 
daily consumption of the invoiced periods of the reporting 
year. GHG emissions associated with Scope 2 purchased 
electricity have been reported using only the location-based 
methodology.

Transport disclosures from company owned vehicles 
and personal cars used for business purposes have been 
calculated using a combination of fuel transaction reports and 
business mileage expense claim records. Fuel volumes and 
mileages have been converted into equivalent energy and 
GHG emissions using emissions factors published by BEIS in 
2020. Vehicle information such as vehicle engine size and fuel 
type was not available for all claims. Where this information 
was available, the appropriate conversion factors have been 
utilised. Where this information was not held against an 
individual claim, an average fuel factor and average vehicle 
size has been assumed. 

Fugitive emissions from HFCs have been calculated using 
HFC servicing reports provided by the Company. Fugitive 
emissions result from the release of refrigerants used in 
refrigeration and air conditioning units. Full-service records 
were available for each unit at Aeroworks and reported as 
being in good condition with no further work required, it was 
assumed there were no leaks detected as part of the service. 
For Park Square, where full-service records were not available, 
units were conversely taken from an asset register. A HFC 
screening methodology has been adopted in these cases. In 
this, an annual estimated leak rate, based on the size and type 
of unit, to estimate the potential fugitive emissions from these 
units over the reporting period

Our Responsible Business
Anti-Bribery and Corruption
We are committed to operating ethically and employees do 
not actively seek gifts or favours from any of our suppliers, or 
from other persons or organisations that we associate with. 
We have top-level commitment to anti-bribery and corruption, 
and ensure all employees behave professionally, fairly and 
with integrity in all our business dealings and relationships 
wherever we operate, and implement and enforce effective 
systems to counter bribery. We maintain an Anti-Bribery and 
Corruption policy which is supported with mandatory online 
training for all employees. We are set up to fully support 
our employees, should they need to raise concerns about 
unethical, criminal or dangerous activities within the Group, 
and as such provide a confidential whistleblowing telephone 
line, through an independent and impartial organisation. 

64

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
  
Strategic Report
Non-Financial Information Statement

The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act 2006 
can be found in this Annual Report.

Reporting 
requirement

Policies and standards

Where to read more in this report to 
understand the impact on the business, and 
the outcome of applying our policies

Environmental 
matters 

The Company does not have a specific policy on environmental issues, however, more information 
on our business impact on the environment can be found in the Responsibility & sustainability report, 
pages 62 to 64, which also contains the statutory carbon emission and energy data on page 63.

Employees

Social matters

Human rights

Equality and diversity policy

 ą
 ą Whistleblowing policy
 ą

HR policies including adoption leave, 
parental leave, flexible working
Health & Safety policy 
Staff handbook

Health & Safety policy 
Staff handbook

Modern Slavery Statement
Anti-Slavery and Human Trafficking 
Policy
Data retention and destruction policy
Data handling and data quality policy
Employee data privacy policy

 ą
 ą

 ą
 ą

 ą
 ą

 ą
 ą
 ą

Anti-corruption 
and anti-bribery 

Anti-Bribery and corruption policy

 ą
 ą Whistleblowing policy
 ą
Staff handbook

Business model

Non-financial 
KPIs

Description of 
principal risks

 ą
 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

Our People, pages 54 to 59
Stakeholder engagement and s.172 
statement, pages 44 to 52
Principal risks and uncertainties, pages 
30 to 40
Gender pay gap report www.
onthebeachgroupplc.com/
responsibility

Responsibility & sustainability, pages 
53 to 64
Stakeholder engagement and s.172 
statement, pages 44 to 52

Responsibility & sustainability, pages 
53 to 64

Responsibility & sustainability, pages 
53 to 64
Audit Committee report, pages 81 to 
86

Business model, page 10

Non-financial key performance 
indicators, pages 21 to 22 

Principal risks and uncertainties, pages 
30 to 40

Certain group policies are not published externally

The Company’s strategic report, set out on pages 6 to 65, was approved by the Board on 9 December 2021 and signed on its behalf 
by:

Simon Cooper
Chief Executive Officer
9 December 2021

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

65

STRATEGIC REPORTGovernance

67    Chairman’s introduction

68    Directors’ biographies

70    Corporate Governance statement                  

79    Report of the Nomination Committee

81    Report of the Audit Committee

87     Directors’ Remuneration report

113  Other statutory and regulatory disclosures

119   Statutory Auditor’s report to the Members of 

 On  the Beach Group plc

127  Statement of Directors’ responsibilities

66

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
Governance
Chairman’s introduction

I am pleased to present our corporate governance report, 
which outlines our corporate governance structures and 
procedures, as well as summarising the work of the Board 
and its Committees to illustrate how we have discharged our 
responsibilities during the year.

Strong governance is central to our successful management 
of the Group and it provides the framework for the effective 
delivery of our strategy, fulfilment of our purpose, the creation 
of value for all our stakeholders and the ongoing development 
of our sustainable business. As Chairman, I am responsible for 
building and leading an effective Board and for ensuring that 
we continue to operate to the highest standards of corporate 
governance. 

Compliance with UK Corporate Governance Code
This year, we are again reporting against the UK Corporate 
Governance Code published in July 2018 (the ‘Code’). I am 
satisfied with the standards of governance that the Board 
continues to maintain and build upon, and the Board believes 
that the Company has complied with the Code throughout 
the year save for one area of non-compliance for part of the 
year relating to the composition of the Audit Committee. This 
however was remedied upon Justine Greening’s appointment 
as a member of the Audit Committee earlier this year. 

Board changes during FY21
In March we welcomed Justine Greening as a Non-Executive 
Director. Justine has had both a successful business career 
and illustrious political career. Passionate about social 
mobility and levelling up Britain, Justine’s expertise is proving 
invaluable as we continue to develop the ‘Social’ strand of 
our ESG strategy and her experience, both in and out of 
Westminster, will be of great benefit in driving the business 
forward. Justine’s biography can be found on page 69 and 
details of her selection and appointment process can be found 
on page 79

Richard Pennycook 
Chairman of the Board, 
On the Beach Group plc

ESG
ESG considerations continue to be an increasingly important 
area of focus for many of our stakeholders and the Board 
is committed to strategically integrating and advancing our 
sustainability efforts. During the year we have started work on 
re-designing an ESG strategy that will bring about meaningful 
change and create a stronger and more sustainable business. 
You can read more about our ESG journey on page 53.

Conclusion
I believe that the Board remains effective and continues to 
work very well. Whilst COVID-19 has of course brought 
about much disruption and many challenges, it also presents 
opportunities and as we emerge out of this pandemic, I 
believe that our governance arrangements provide a strong 
foundation from which the Group can continue to deliver 
sustainable growth for the benefit of all our stakeholders.

Board effectiveness
The Board undertook a thorough and tailored internal review 
of its effectiveness during the year with the Board and its 
Committees continuing to function well. Details of the process 
undertaken and the findings of the review can be found on 
page 78. 

Richard Pennycook
Chairman of the Board
On the Beach Group plc
9 December 2021

Stakeholders 
FY21 has been another challenging year and a key priority for 
the Board has been to ensure that our customers, employees 
and other stakeholders were well supported. Our Section 172 
Statement on page 44 outlines how the Board has engaged 
with stakeholders throughout the year and taken their 
interests into account when making decisions on behalf of the 
Company.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

67

GOVERNANCEGovernance
Directors’ biographies

Richard Pennycook, CBE 
NON-EXECUTIVE CHAIRMAN  

Simon Cooper  
CHIEF EXECUTIVE OFFICER

Shaun Morton   
CHIEF FINANCIAL OFFICER

Appointed to Board:
1 April 2019
Independent: 
Yes
Listed Company Appointments:
Howden Joinery Group plc 
(Non-Executive Chairman)
Committee Memberships:
Nomination (Chair), Remuneration 
and Disclosure

Appointed to Board: 
17 August 2015
Independent:
No
Listed Company Appointments:
None
Committee Memberships:
Disclosure (Chair)

Appointed to Board:
17 July 2020 
Independent:
No
Listed Company Appointments:
None
Committee Memberships:
Disclosure

Experience and contribution
Richard Pennycook joined On the Beach 
as Chairman of the Board and of the 
Nomination Committee on 1st April 2019. 
Richard brings extensive experience in 
both private and public retail and consumer 
businesses, including fast-growing online 
businesses. 

Experience and contribution 
Simon Cooper is the founder and Chief 
Executive Officer of On the Beach. Simon 
began his career in the travel industry 
while attending university when he 
founded ski holiday company ‘On the Piste’ 
in 1996, which went on to be purchased 
by Thomson (now TUI) in 2008. 

Richard is also Non-Executive Chairman 
of Howden Joinery Group plc, a position 
he has held since 2016, having joined 
the Board as a Non-Executive Director in 
2013. He was previously Non-Executive 
Chairman of The Hut Group from 2012 
to 2018, having worked with this fast-
growing technology unicorn in an advisory 
capacity since 2008.

Prior to his Non-Executive career, Richard 
was CEO of The Co-operative Group 
from 2013 to 2017, and before this held 
main Board roles at a number of public 
companies, including Wm Morrison 
Supermarkets plc, RAC plc, HP Bulmer 
Holdings plc, Laura Ashley Holdings plc 
and J D Wetherspoon plc.

Simon has extensive travel experience, 
with over 20 years in the industry, and 
as the founder of On the Beach he has a 
detailed understanding of the business 
and all operations. He led the Company 
through both its IPO process in 2015 and 
the acquisitions of Sunshine.co.uk and 
Classic Collection Holidays. As a seasoned 
entrepreneur and the founder of the 
business, Simon brings key expertise in 
strategy development and execution to the 
Company. 

Simon is also a Non-Executive Director of 
CurrentBody.com Limited.

Experience and contribution
Shaun is the Chief Financial Officer. He 
joined On the Beach as Director of Finance 
in February 2018 and was instrumental 
with dealing with the Group’s response to 
the failure of TCG, the acquisition of Classic 
Collection and the delivery of the Group’s 
share placing and CLBILS facility. Shaun 
is experienced in financial planning and 
strategy, including adept management of 
financial risks and business development, 
and he has a deep understanding of the 
Group’s business, relationships and the 
sectors in which it operates. 

Prior to joining On the Beach, Shaun held 
senior finance roles at Deloitte, Asda 
and ghd hair where he was Director of 
Finance for the Group. Shaun is a qualified 
Chartered Accountant and trained with 
Deloitte LLP.

68

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

David Kelly   
SENIOR INDEPENDENT DIRECTOR 

Elaine O’Donnell  
INDEPENDENT NON-EXECUTIVE DIRECTOR 

The Rt. Hon Justine Greening 
INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed to Board:
28 August 2015
Independent: 
Yes
Listed Company Appointments:
The Gym Group plc 
(Chair of Audit and Risk Committee)
Reach plc 
(Chair of the Remuneration Committee)
Committee Memberships:
Remuneration (Chair), Audit 
Nomination, 

Appointed to Board: 
3 July 2018
Independent: 
Yes
Listed Company Appointments:
Games Workshop Group plc 
(Non-Executive Chair)
Studio Retail Group plc 
(Chair of Audit Committee and 
Designated Employee Engagement NED*)
Committee Memberships:
Audit (Chair), Nomination, 
Remuneration

Appointed to Board: 
4 March 2021
Independent: 
Yes
Listed Company Appointments:
None
Committee Memberships:
Audit, Nomination, Remuneration

Experience and contribution
David joined On the Beach in August 
2015 as Non-Executive Director and 
Chair of the Remuneration Committee. 
His previous experience spans a variety 
of complementary sectors, and he brings 
online travel industry knowledge from 
positions at Lastminute.com, Holiday 
Extras and Love Home Swap, along with a 
broad ecommerce background having held 
senior roles at Amazon, eBay and Qliro. 

His current appointments also align with 
his position at On the Beach as they 
afford him extensive knowledge of both 
Non-Executive Directorships and Chair of 
Committee Roles. Specifically at On the 
Beach, David has in-depth knowledge of 
the business, being the Group’s longest 
serving Non-Executive Director and the 
Company’s Senior Independent Director.

Experience and contribution
Through her other appointments Elaine 
brings to the Board extensive experience 
as a Non-Executive Director and Chair 
of not only Audit, Risk, Nomination and 
Remuneration committees but also 
previously as Chair of the Board of Alliance 
Fund Managers (AFM), a wholly owned 
subsidiary of MSIF. Elaine is a Chartered 
Accountant and brings online retail 
industry experience to the Company, as 
well as experience in regulated industries. 

Elaine was previously a Partner at Ernst 
& Young LLP where she specialised 
in Corporate Finance, Mergers and 
Acquisitions, where she worked with a 
diverse range of businesses.

*Elaine O’Donnell stood down as a director of Studio 

Retail Group plc with effect from 30 September 2021.

Experience and contribution
Justine was a Member of Parliament for 
Putney, Roehampton and Southfields 
from 2005 – 2019 and spent eight years 
as a Minister, including six in Cabinet. 
After leaving Government in 2018, 
Justine founded the Social Mobility Pledge 
campaign to drive grass roots change 
through business and higher education.

Prior to Justine’s political career, she trained 
and qualified as a Chartered Accountant 
with PriceWaterhouse in the UK and 
Switzerland before taking a finance role 
at SmithKline Beecham followed by a 
strategy role at GlaxoSmithKline. 
Justine completed an MBA at the London 
Business School in 2000 and joined AA/
Centrica as Head of Sales and Marketing 
Finance for three years before becoming 
a Member of Parliament in 2005. Justine’s 
knowledge and experience is invaluable as 
we seek to champion change and develop 
our ESG strategy.

17%

Chairman

Executive Directors

50%

33%

Non-Executive Directors

Simon Cooper          ą17

David Kelly   ą 6

Elaine O’Donnell                ą 3

Richard Pennycook              ą 2

Shaun Morton 

               ą 1

     Justine Greening       

     1

Tenure in years

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

69

GOVERNANCEGovernance
Corporate Governance Statement

Compliance with the UK Corporate Governance Code
The principles set out in the 2018 UK Corporate Governance Code (‘Code’) emphasise the value of good corporate governance to 
the long-term sustainable success of listed companies. These principles, and the supporting provisions cover five broad themes 
and the Board is responsible for ensuring that the Company has appropriate frameworks in place to comply with the requirements 
of the Code.

The Corporate Governance section of the Annual Report explains how we have applied the main principles of the Code and 
complied with its relevant provisions. 

A copy of the Code is publically available on the website of the Financial Reporting Council (FRC), www.frc.org.uk.

During FY21, we have complied with all provisions of the Code save that for the first half of the financial year we did not comply 
with provision 24 with regards to the Chairman of the Board being a member of the Audit Committee. However this area of non-
compliance was remedied following Justine Greening’s appointment to the Board and Audit Committee in March this year, at which 
point Richard Pennycook stood down as a member of the Audit Committee. 

Code Section

Contents

Board Leadership and Purpose

Division of Responsibilities

Composition, Succession and Evaluation

Audit, Risk and Internal Control

Remuneration

› 
› 
› 
› 

› 
› 
› 
› 
› 

› 
› 

› 

› 
› 

› 
› 

Board of Directors
Governance structure
Board Leadership and Company purpose
Non-Executive Directors

Board and Committee meetings
Governance Structure
Division of Responsibilities
Board Composition
Appointments to the Board

Composition, Succession and Evaluation
Nomination Committee Report

Audit Committee Report

Remuneration at a glance
Annual statement of the Chair of the Remuneration 
Committee
Remuneration Policy
Annual Report on Remuneration

Pages

68 to 76

71 to 77

77 to 80

81 to 86

87 to 112

70

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Governance structure
The Board has agreed an effective governance framework whose structure is set out below:

Board

Chaired by Richard Pennycook
The Board is responsible for promoting the long-term sustainable success of the 
The Board is responsible for promoting the long-term sustainable success of the 
Company through setting a clear purpose and strategy, which creates long-term 
Company through setting a clear purpose and strategy, which creates long-term 
value for shareholders, whilst having regard to the interests of wider stakeholders.  
value for shareholders, whilst having regard to the interests of wider stakeholders.  
The Board has overall authority for the management and conduct of the Group’s 
The Board has overall authority for the management and conduct of the Group’s 
business, strategy and development. The Board is also responsible for ensuring 
business, strategy and development. The Board is also responsible for ensuring 
the maintenance of a sound system of internal control and risk management 
the maintenance of a sound system of internal control and risk management 
(including financial, operational and compliance controls and for reviewing the overall 
(including financial, operational and compliance controls and for reviewing the overall 
effectiveness of systems in place) and for the approval of any changes to the capital, 
effectiveness of systems in place) and for the approval of any changes to the capital, 
corporate and/or management structure of the Group. The Board has reserved certain 
corporate and/or management structure of the Group. The Board has reserved certain 
specific matters to itself for decision. The full schedule of matters reserved to the 
specific matters to itself for decision. The full schedule of matters reserved to the 
Board is available in the Corporate Governance section of the Company’s website.
Board is available in the Corporate Governance section of the Company’s website.

Audit Committee

Remuneration Committee

Nomination Committee

Chaired by Elaine O’Donnell

Chaired by David Kelly

Chaired by Richard Pennycook

Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control and 
risk management systems, 
whistleblowing, internal audit 
and the independence and 
effectiveness of the Statutory 
Auditor.

The Audit Committee Report can 

be read on pages 81 to 86.

Responsible for all elements of 
the remuneration of the Executive 
Directors and the Chair and other 
members of senior management.

The Remuneration Committee 
Report can be read on pages 87 

to 112.

Reviews structure, size and 
composition of the Board 
and makes appropriate 
recommendations to the Board.

The Nomination Committee 
Report can be read on pages 79 
to 80.

CEO and Executive Team

The Board delegates the day-to-day responsibility for running the Group to the CEO, 
who is responsible for all commercial, operational, risk and financial elements. He is also 
responsible for management and development of the strategic direction for consideration 
and approval by the Board. The Executive Team assists the CEO to implement the 
strategy as approved by the Board. The Board has close contact with the Executive 
Team, who are regularly invited to attend meetings of the Board to provide functional 
presentations in relation to strategic matters of interest to the Board.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

71

GOVERNANCE   
Governance
Corporate Governance statement

The Board has also established a Disclosure Committee who is responsible for overseeing the Company’s compliance with the 
Market Abuse Regulation and making decisions (with support of advisers) on when information must be disclosed to the market. 

Terms of reference 
Each Committee has terms of reference which are available in the Governance section on the Company’s website (www.
onthebeachgroup.co.uk).

Board activity in FY21
Details of the main areas of focus of the Board and its Committees during the year are summarised below:

Topic

Key activity

Strategic matters

COVID-19

Business performance 

Risk management and inter-
nal controls

Governance and Legal

People, culture and Board 
effectiveness 

› 
› 

› 
› 

› 

› 

› 

› 

Regularly reviewed performance against the Group’s strategy
Received presentations from management in relation to business strategy and 
performance
In-depth reviews of M&A pipeline and specific M&A opportunities. 
Approved decision to close Park Square office and have all Manchester based employees 
work out of the Aeroworks digital headquarters

Regular meetings to assess the impact of the COVID-19 pandemic on consumer 
behaviour and the Company’s people, performance and future plans.
Considering and approving the Company’s response to the pandemic across all areas of 
the business, including decisions to take holidays off sale until 1 September and offer free 
Covid tests.
Approved issue of 7.87m shares in July 2021 (representing c.5% of existing issued share 
capital) raising £26m
Approved extension of £25m CLBILS facility to June 2023 and amendment of RCF 
covenants for period up to September 2022

Received regular updates from Chief Executive Officer and Chief Financial Officer 
Reviewed the Group’s debt, capital and funding arrangements 
Approved the annual budget and business plan 
Approved the full year results, half year results and the annual report

› 
› 
› 
› 
›  Monitored the Group’s financial performance and financial results
› 

Received updates on technology related developments 

› 

› 
› 
› 
› 

› 
› 
› 
› 
› 
› 

Reviewed principal risks and uncertainties and emerging risks such as climate  related 
risks
Approved decision to implement a new risk management framework
Reviewed and confirmed the Group’s viability statement and going concern status
Reviewed effectiveness of the Group’s systems of internal controls and risk management
Reviewed output of cyber security risk assessment and monitored progress made with 
regards to improvement’s made to the Company’s IT systems and infrastructure.

Received and reviewed regular reports in relation to material legal matters
Received and reviewed updates on regulatory and governance developments 
Reviewed and updated the terms of reference of the Board Committees.
Approved the Board’s skills matrix.  
Discussed specific issues raised by shareholders and other stakeholders
Approved the Company’s insurance programme.

Discussed the results of employee wide engagement surveys 
› 
Received regular updates from the People Team
› 
Approved a new reward and benefits strategy for the workforce
› 
› 
Received regular updates from the Group’s Diversity and Inclusion Steering Group 
›  On the recommendation of the Nomination Committee, approved the appointment of 

› 

› 
› 

Justine Greening as a new Non-Executive Director. 
Received updates from David Kelly, the designated Non-Executive Director for workforce 
engagement.
Considered succession planning for the Board and Executive team
Undertook an evaluation of the Board’s effectiveness, the effectiveness of each 
committee and individual directors.

72

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Board Leadership and Company purpose
Role of the Board 
The Board has overall responsibility for establishing the 
Company’s purpose, values and strategy to deliver the long-
term sustainable success of the Company, generate value for 
shareholders and to contribute to our wider society. The Board 
recognises that it is accountable to stakeholders for ensuring 
that the Group is appropriately managed and achieves its 
objectives in a way that is supported by the right culture and 
behaviours. 

Our governance structure is set out on page 71 and provides 
clear lines of accountability and responsibility. The Board 
delegates some of its responsibilities to its committees to 
assist it in carrying out its function of ensuring effective 
independent oversight. Details of the significant topics 
discussed and considered by the Board and its committees 
during this year are summarised on page 72. Responsibility 
for day-to-day operations is delegated by the Board to the 
Executive Directors but the Board has reserved certain specific 
matters to itself for decision. Please see the Company’s 
website for the full schedule of matters reserved to the Board.

Sustainability of business model
The Group's business model is set out on pages 10. The Board 
closely monitors performance and ensures its actions promote 
the long term sustained success of the Company, that the 
Group’s business model remains sound and that the Executive 
Team is supported in assessing opportunities and risks to the 
future success of the business. 

The Board does this through:
 ą

  Reports from and discussions with the Executive 

 ą
 ą

 ą

 ą

Team and other members of senior management on 
issues affecting the business and industry trends and 
developments.

  Engagement with key stakeholders – see pages 44 to 52.
  Evaluating strategic opportunities to consider how these 

will support the business model.

  Maintaining a sound system of risk oversight and 

internal controls, including reviewing principal risks and 
uncertainties, identifying key and emerging risks and 
considering how they may affect the model - pages 30 to 
40.

  In assessing the Group's prospects and viability for the 

purposes of the viability statement (see pages 41 to 42), 
the Board considers key factors likely to affect the future 
development, performance and position of the Group. 

Our purpose, values, and culture
Purpose – why we do what we do. Our purpose is to make 
it easy for people to find, book and enjoy their perfect beach 
holiday. Our purpose drives every business decision we make 
and ensures everyone who works with us is focused on doing 
those things that make it happen. 

Values – underpin who we are and what we do.  We’re proud 
to have the following values at the heart of the business:

We're Bold
We set our sights high and we de-
liver. That means we seek out new 
adventures near and far, do things 
differently and have the confidence 
to make bold choices. And we like to 
stand out from the crowd too.

We’re Open
We pride ourselves on being great 
hosts; warm and welcoming, a bit 
like your favourite beach. We're a 
down to earth and friendly bunch 
who work together with a shared 
sense of purpose - and purposefully 

open and inclusive attitude.

We’re Dynamic
Travel is part of who we are and 
embedded in everything we do. We 
don't sit still and are always moving 
ahead, learning quickly and finding 
creative ways of doing things. Fast, 

flexible and full of energy; that's us.

These values are embedded in our business and guide how 
we work. Nurturing a culture which supports us in achieving 
our vision is essential - our company values provide the 
framework around which that culture is built and thrives.  For 
more information see Our People section on pages 54 to 59.

Culture - how we work together. Culture determines the 
way that things are done in a business; the unwritten rules 
that influence individual and group behaviour and attitudes. 
Ensuring the link between purpose, strategy, values and 
culture is critical to achieving the Company’s vision and to 
creating long-term sustainability in our working approach. 

Culture is established by leadership and by example, but this 
also needs to be underpinned by clear policies and codes of 
conduct which ensure that the Company’s obligations to its 
shareholders and other stakeholders are clearly understood 
and met.

The Board uses a number of indicators to inform its regular 
assessment of whether the culture continues to be appropriate 
and its alignment with the Group’s purpose, values and 
strategy, including:
 ą

  Hive surveys - Reviewing the feedback from Hive 

employee surveys which capture feedback on a range of 
topics, as well as gauging overall engagement levels. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

73

GOVERNANCEGovernance
Corporate Governance statement

 ą

  Compliance - The Group has robust policies in place in 

 ą

  Investor meetings and presentations – The Company 

relation to areas such as anti-bribery and anti-corruption, 
anti-slavery and human trafficking and whistleblowing. 
These policies are regularly reviewed and actively 
promoted through online training and checks for 
successful completion of initial and updated training and 
guidance. These policies and processes are overseen by 
the Audit Committee as described on pages 81 to 86, and 
an independent whistleblowing process monitored by the 
Board as described on pages 86.

 ą

  Employee policies and practices – The Board receives 

regular updates on HR matters. The Group has fair and 
transparent employee policies and practices which ensure 
that employees’ rights are respected in accordance with 
applicable laws and employment contracts, together with 
a number of programmes and initiatives which support 
the health and wellbeing of our employees, develop talent 
and promote diversity. See page 54 to 59 for more details.

 ą

  Risk – The Board also assesses management’s attitude 

to risk. This is predominantly done through direct 
engagement with management at Board meetings.  

Our whistleblowing policy encourages employees to raise 
any concerns about illegal or improper behaviour without 
fear of victimisation, discrimination or disadvantage. We have 
a whistleblowing telephone service run by an independent 
organisation, allowing employees to raise concerns on an 
entirely confidential basis. The Audit Committee receives 
regular reports on the use of the service and concerns raised.
For more information on our culture and how we invest and 
reward our workforce, see the ‘Our People’ section on pages 
54 to 59.

Stakeholder engagement 
The Board seeks to understand the views of our stakeholders 
and engage with them in a variety of ways to ensure that 
stakeholder interests can be considered during our discussions 
and decision making. The section 172 report and stakeholder 
engagement section of the Strategic report on pages 44 to 
52 set out how the Board engages with and encourages 
participation from stakeholders and the effect the engagement 
has had on decisions taken by the Board during the year.  
Our People section on pages 54 to 59 also sets out how we 
actively engage with our workforce. You can also find out more 
about our culture and our commitment to our employees in 
this section. 

Shareholder engagement
The Company is committed to engaging and maintaining 
an active dialogue with all of its shareholders and our main 
engagement methods are set out below:

 ą

  Shareholder consultation – During the year, we consulted 
with over 50% of our shareholder base in relation to our 
revised Remuneration policy.  There was also additional 
engagement with investors during the year outside the 
usual programme in relation to important issues such as 
the equity raise.

74

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

has rolled out an investor relations programme enabling 
dialogue and meetings between the Executive Directors 
and institutional investors, fund managers and analysts. 
At these meetings, a wide range of relevant issues 
including strategy, performance, management and 
governance are discussed within the constraints of 
information which has already been made public.  

 ą

  Annual General Meeting – The AGM provides 

stakeholders an opportunity to hear from the Board 
and raise any questions they may have. Whilst last 
year’s AGM was held as a closed meeting due to social 
distancing measures imposed due to the COVID-19 
pandemic, shareholders were invited to submit in advance 
any questions on either the formal business of the AGM 
or any questions they would have ordinarily asked as part 
of the post-meeting. 

  Senior Independent director – Our Senior Independent 

director, David Kelly, is available to shareholders if 
they have concerns where contact through the normal 
channels (namely CEO, CFO or Chairman) has failed or for 
which contact is inappropriate.

  Reports and presentations - All shareholders can access 
announcements, investor presentations and the Annual 
Report on the Company’s corporate website (www.
onthebeachgroupplc.com).

 ą

 ą

The Board is aware that institutional shareholders may 
be in more regular contact with the Company than other 
shareholders, but care is exercised to ensure that any 
price-sensitive information is released to all shareholders, 
institutional and private, at the same time, in accordance with 
legal requirements. 

Directors’ conflicts of Interests 
Directors have a statutory duty to avoid situations in which 
they have or may have interests that conflict with those of the 
Company, unless that conflict is first authorised by the Board. 
This includes potential conflicts that may arise when a Director 
takes up a position with another Company. The Company’s 
Articles of Association enable the Board to authorise potential 
conflicts of interest which may arise and to impose limits or 
conditions, as appropriate, when giving any authorisation. 

Any decision of the Board to authorise a conflict of interest is 
only effective if it is agreed without the conflicted Director(s) 
voting or without their vote(s) being counted. In making such 
a decision, the Directors must act in a way that they consider 
is in good faith, and will be the most likely to promote the 
success of the Company. 

The Company maintains a register of related parties and 
register of Directors’ interests, which is reviewed by the Board 
on a regular basis.

Board and Committee Meetings 

This year we increased the number of scheduled meetings, at which the Board considered all matters of a routine and strategic 
nature, including the Group’s response to the pandemic. In addition, further Board calls were arranged during more intense periods 
to discuss urgent matters and approve event-driven items such as the equity raise. The table below shows meeting attendance 
for scheduled meetings during the year. Next year we will return to a more normal meeting cadence, with a mixture of remote and 
face-to-face meetings. 

Director

Richard Pennycook

Simon Cooper

Shaun Morton

David Kelly

Elaine O’Donnell

Justine Greening(2)

Scheduled Board 
meetings

Audit Committee  Remuneration Committee Nomination Committee

20/20

20/20

20/20

19/20

20/20

11/11

1/1(1)

-

-

4/4

4/4

3/3

3/3

-

-

3/3

3/3

1/1

3/3

-

-

3/3

3/3

0/0

(1)    Richard Pennycook stepped down as a member of the Audit Committee on 4 March 2021
(2)    Justine Greening was appointed on 4 March 2021

Information and support 

All Directors have access to the Company Secretary, who advises them on governance matters. Directors receive and access their 
Board papers via an electronic portal. The Chairman and the Company Secretary work together to ensure that Board papers are 
clear, accurate and of sufficient quality to ensure the Board can discharge its duties. Specific business-related presentations are 
given by senior management as part of Board meetings where appropriate. As well as the support of the Company Secretary, 
Directors have access to the Company’s professional advisers where considered necessary.

Division of responsibilities

Clear division of roles and responsibilities

The roles of Chairman and Chief Executive Officer are exercised by different individuals. The division of responsibilities between 
the Chairman and the Chief Executive Officer have been defined, formalised in writing, and approved by the Board.

Chairman

Chief Executive Officer

Richard Pennycook, as Chairman is responsible for: 

 ą

 ą

 ą

 ą

 ą
 ą

  The leadership and effectiveness of the Board and setting 

its agenda and ensuring sufficient time is available for 
discussion of agenda items, in particular strategic issues; 

  Ensuring that all Directors receive accurate, timely and 
clear information on financial, business and corporate 
matters to make sound Board decisions; 

  Facilitating the effective contribution of Non-Executive 

Directors; 

  Ensuring constructive relations between Executive and 

Non-Executive Directors; 

  Ensuring effective communication with shareholders; and 
  Ensuring that the performance of individual Directors, the 
Board as a whole and its Committees is evaluated at least 
once a year.

Simon Cooper, as CEO, is responsible for managing the 
business and driving it forward, including the responsibility for:

 ą
 ą

 ą

 ą

 ą
 ą

  The operations of the Group; 
  Developing Group objectives and strategy, having 

regard to the Group’s responsibilities to its shareholders, 
customers, employees and other stakeholders; 

  Following presentation to, and approval by, the Board, for 
the successful implementation and achievement of those 
strategies and objectives; 

  Ensuring that the Group’s businesses are managed in line 
with strategy and approved business plans, and comply 
with applicable legislation and Group policy; 

  Ensuring effective communication with shareholders; and 
  Setting Group human resource policies, including 

management development and succession planning for 
the senior executive team.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

75

GOVERNANCEGovernance
Corporate Governance statement

Chief Financial Officer

Shaun Morton, as CFO, is responsible for:

 ą

 ą
 ą

 ą

  Supporting the CEO in developing the Group’s strategy 

and its implementation;

  Managing all aspects of the Group’s financial affairs; 
  Establishing financial processes and maintaining 

adequate internal controls over financial reporting; and 

  Representing the Group to external stakeholders.

Senior Independent Director 

David Kelly as Senior Independent Director is responsible for: 

 ą

 ą

 ą

  Acting as a sounding board for the Non-Executive 

Chairman and supporting him in ensuring the Board is 
Effective and that constructive relations are maintained; 

  acting as an intermediary for the other Directors when 

necessary; and 

  Being available to shareholders in order to understand 
their issues and concerns in order to relay to the Board.

Non-Executive Directors 

In addition to the Chairman, the Company has three 
independent Non-Executive Directors, who are appointed to 
bring independence, impartiality, wide experience, special 
knowledge and personal qualities to the Board. The Non-
Executive Directors provide a strong independent element on 
the Board and are well placed to constructively challenge and 
help develop proposals on strategy and succession planning. 

Regularly, following the end of Board meetings the Chairman 
and Non-Executive Directors meet formally without the 
Executive Directors present in order to provide evaluation on 
the Executive Directors. Similarly, the Non-Executive Directors 
meet to evaluate and appraise the Chairman’s performance. 
These regular appraisals are important to evaluate the 
knowledge and skills of members of the Board. 

Where Directors have a concern which cannot be resolved 
about the Company or a proposed action, their concern would 
be minuted by the Company Secretary following the relevant 
Board or Committee meeting. No such concerns arose during 
the financial year.

Designated Non-Executive Director for Employee Engagement

David Kelly, as the designated NED is expected to:

 ą

 ą

 ą

  Ensure there are agreed methods in place for on-going 
engagement to understand the views and concerns of 
employees;

  Ensure that the views and concerns of employees are 

represented and taken into account in the Board decision-
making process;

  Ensure that the Board takes appropriate steps to evaluate 
the impact of business proposals and developments on 
employees, and considers what steps should be taken to 
mitigate any adverse impact;

 ą

 ą

  Ensure a feedback mechanism is in place to share with 

employees how the Board plans to respond to their views 
or concerns; and

  Track and report achievements of the role in supporting 

employee engagement. 

The designated NED is not expected to take on responsibilities 
otherwise carried out by Executive Directors or the People 
function. 

The designated NED’s duties in relation to colleague 
engagement include:

 ą

 ą

 ą

  Quarterly review of colleague engagement survey with 

People function to:
 ą
 ą
 ą

discuss key areas of concern
identify actions and areas of focus
review previously agreed actions and impact 
  Quarterly review of key metrics and insights, including but 
not limited to; voluntary turnover, sickness absence, leaver 
surveys; and

  Lead quarterly Board agenda item on colleague 

engagement.

Company Secretary 

The Company Secretary acts as secretary to the Board and its 
Committees and her appointment and removal is a matter for 
the Board as a whole. The Company Secretary is a member of 
the Executive Team and all Directors have access to her advice 
and services.

In certain circumstances, Board Committees and individual 
Directors may wish to take independent professional advice 
in connection with their responsibilities and duties, and, in 
this regard, the Company will meet the reasonable costs and 
expenses incurred and the Company Secretary will assist in 
arranging such advice.

Time commitments of Non-Executive Directors

All Directors are expected to dedicate sufficient time to 
discharge their responsibilities. Non-Executive Directors are 
advised when appointed of the time required to fulfil the 
role and asked to confirm that they can make the required 
commitment. Each individual’s commitment to their role is 
reviewed annually and any external appointments or other 
significant commitments of the Directors require the prior 
approval of the Board. The Board will take into consideration 
the time commitment required by the Non-Executive 
Director in their role as a Board Director, Committee Chair or 
Committee member in giving any such permission. 

The Board and Nomination Committee do not consider 
that any of the Non-Executive Directors have too many 
other commitments which would render them unable to 
devote sufficient time to the Company’s activities. The 
other directorships of the Non-Executive Directors for listed 
companies are set out in their biographies on pages 68 to 
69. None of the Directors hold directorships in FTSE 100 
companies.

76

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Composition, Succession and Evaluation
The Nomination Committee supports the Board by leading 
the process for the appointment of Board members and senior 
management, ensuring that such appointments are in line with 
the Company’s succession plans. Further information on the 
work of the Nomination Committee can be found on pages 79 
to 80.

Board composition 

During the year the Board reviewed the overall balance of 
skills, experience, independence and knowledge of the Board 
and Committee members. Further details of this review are set 
out in the Nomination Committee report on pages 79 to 80. 

As required by the Code, at least 50% of the Board, excluding 
the Chairman, are independent Non-Executive Directors. 
The Board is currently comprised of six members: the Non-
Executive Chairman, two Executive Directors and three Non-
Executive Directors. Details of the skills and expertise of each 
member of the Board is set out in the profiles on pages 68 and 
69. 

The Board reviews the independence of its Non-Executive 
Directors as part of the annual Board and Director evaluation 
process. The Nomination Committee also considers Non-
Executive Director independence on an ongoing basis as part 
of its consideration of the composition of the Board. The Board 
has determined that all the Non-Executive Directors who 
served during the year were independent and that, before and 
upon appointment as Chairman, Richard Pennycook met the 
criteria of independence as outlined in the Code.

The Board also believes that each of the Non-Executives has 
retained independence of character and judgement and has 
not formed associations with management or others that may 
compromise their ability to exercise independent judgement or 
act in the best interests of the Group. 

Appointments to the Board 

The Nomination Committee, which is chaired by the Chairman 
of the Board and comprises all Non-Executive Directors, leads 
the process for Board appointments, which are made on 
merit, against objective criteria, and makes recommendations 
to the Board. The Board can appoint any person to be a 
Director, either to fill a vacancy or as an addition to the existing 
Board. Any Director so appointed shall hold office only until 
the next AGM and shall then be eligible for election by the 
shareholders. Non-Executive Directors are typically expected 
to serve two three-year terms, although the Board may invite 
the Director to serve for an additional period. Any term beyond 
six years is subject to a rigorous review, taking into account 
the need for progressive refreshment of the Board. For further 
details of the work of the Nomination Committee, including the 
appointment of Justine Greening as a Non-Executive Director, 
please see the report of the Nomination Committee on pages 
79 to 80.

Development of Directors 

The Company has an induction programme for all new 
Directors joining the Board. Each induction is tailored to the 
relevant Director’s experience and background with the aim 
of enhancing their understanding of the Group’s strategy, 
business, operating divisions, employees, customers, suppliers 
and advisers and the role of the Board in setting the tone of 
our culture and the governance standards. 

All Directors are kept informed of changes in relevant 
legislation and regulations and of changing financial and 
commercial risks, and the Chairman continually reviews the 
training needs of Directors according to their individual needs. 
This review is ongoing and forms part of the annual appraisal 
process. 

The Directors attend development days during the year 
where they are provided with updates on developments and 
training on certain areas in order to deepen and develop their 
understanding of particular areas of the business. These 
development days are in addition to the regular training 
arranged by the Company Secretary. Directors also undertake 
individual training which gives them the opportunity to 
undertake a ‘deep dive’ into certain areas of the business.

Board evaluation

The Board is committed to, and understands the value 
and importance of, the evaluation and appraisal of the 
performance of the Board, its Committees, and of the 
individual Directors and the Chairman. Last year we 
reported that we were intending to carry out an externally 
facilitated Board evaluation in FY21. Whilst this is not a Code 
requirement for the Company given we are outside the FTSE 
350, we take our responsibility for continuous improvement 
seriously and we appreciate that engaging an independent 
reviewer can bring greater objectivity and fresh insights to the 
evaluation process. 

However, in considering this year’s annual Board evaluation, 
the Directors had regard to the fact that the pandemic had 
changed the cycle, frequency, format and focus of Board 
and Committee meetings over the past year (which were all 
virtual) such that a backwards-looking evaluation would not 
be reflective of the structure, format and business at future 
meetings. The Directors also considered that Justine Greening 
had yet to complete her first year in office. As such, it was 
considered appropriate to defer an externally facilitated 
evaluation. By deferring the process, it is anticipated that 
the external review will give a more robust assessment and 
insight into the overall effectiveness of the Board and its 
Committees. 

An internal evaluation was accordingly carried out during the 
year to review the composition, experience and skills to ensure 
that the Board and its Committees continue to work effectively 
and that the Directors are demonstrating a commitment to 
their roles.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

77

GOVERNANCEGovernance
Corporate Governance statement

As part of the internal evaluation process, questionnaires were completed by each Board member in order to compare performance 
against the Code. The questionnaire covered leadership, effectiveness, accountability, shareholder relations, meetings and 
administration. The Board approved the agreed questionnaires and then these were completed electronically. Results were 
analysed and the Company Secretary prepared a report for the Chairman which was discussed at a Board meeting.

The evaluation established that the Board and its Committees were operating effectively and efficiently, with good leadership and 
accountability. The Board dynamic works well, with great dedication and commitment of each of the Board members, and with 
the appropriate level of support and challenge from Non-Executive Directors. The Board felt that while it had adapted well to the 
challenges of working remotely by way of virtual meetings, the benefits of face-to-face meetings and informal meetings such as 
Board dinners could not be understated and it was agreed that these would resume as soon as possible.

Progress against the conclusions of the FY20 Board/Committee evaluation, together with actions from the FY21 Board/Committee 
evaluation are set out in the table below:

Actions from FY20 Board evaluation

Area of focus

Progress

Increased 
focus on 
diversity

Succession 
planning 

We have made good progress this year with respect to gender diversity and meet the Hampton Alexander 
Review target of 33% representation of women on our Board. The Board continues to oversee the excellent 
work undertaken by the Diversity and Inclusion Action Group but we acknowledge there is still work to be 
done to improve the Board’s (and the Group’s) ethnic diversity. 

There has continued to be a focus on succession planning and during the year, a new rewards strategy and 
a new learning development framework were implemented with a view to incentivising employees and 
developing skills to ensure there is an adequate talent pool of potential candidates for management roles 
throughout the Group. This will continue to be a focus area next year.

Increased 
focus on ESG

Initiated work to redesign our ESG strategy in order to bring about meaningful change and create a stronger 
and more sustainable business. We have not been able to progress our ESG strategy as quickly as anticipated 
due to Board’s and management’s ongoing focus on the pandemic however we now have the foundations in 
place and strengthening our ESG programme will be a key priority in FY22.  

Director 
training

Board have been kept up to date with regulatory and legal changes and have received presentations from 
external advisors e.g. on directors duties and remuneration practices. We are working with an external provider 
to provide risk appetite training to the Board. We intend however to develop a more formal, annual programme 
of director training in FY22.

Actions from FY21 Board evaluation

Area of focus Actions

Stakeholders Whilst the oversight of most stakeholder views was very strong, it was felt more insight could be provided in 
respect of some stakeholders, particularly less prominent stakeholders such as communities.

Culture

Consider ways to enhance Board’s monitoring of corporate culture.

Risk 
management

Further consideration in relation to how the Board approaches emerging risks, risks appetite and risk 
management in general, particularly how this links with ESG / climate risks.  

Strategy

Improve balance of operational and strategic items considered by the Board, with an enhanced forward 
looking focus.

During the year, the Senior Independent Director evaluated the performance of the Chairman, who in turn evaluated the 
performance of each Director. In addition, the Non-Executive Directors met independently from the Executive Directors to discuss 
with the Chairman the overall functioning of the Board and the Chairman’s contribution in making it effective. 

Following the above evaluations, the Directors concluded that the Board and its Committees operate effectively and that each 
Director continues to contribute and demonstrates commitment to the role.

78

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Governance
Report of the Nomination 
Committee

I am pleased to introduce the report of the Nomination 
Committee for the year ended 30 September 2021.

Role of the Committee
The principal role of the Committee is to keep under review 
the structure, size and composition of the Board, make 
appropriate recommendations to the Board with respect 
to any necessary changes and succession planning for the 
Board and senior leadership positions, including in relation to 
ensuring and encouraging diversity in leadership positions. 
The Committee’s full roles and responsibilities are set out 
in written terms of reference, which are available on the 
Company’s website at www.onthebeachgroupplc.com/
investor-centre/corporate-governance.

Membership and meetings
The Committee meets at least twice annually and at such 
other times as are necessary to discharge its duties. Only 
members of the Committee have the right to attend meetings. 
The Chief Executive Officer, Chief Financial Officer, as well 
as external advisers and others attend for all or part of 
Committee meetings by invitation when appropriate. The 
Company Secretary acts as secretary to the Committee. 

The Committee met 3 times during the year and member 
attendance is shown below.

Member

Status

Appointment 
date

Attendance

Richard 
Pennycook 
(Chair)

Independent

April 2019

David Kelly

Independent

August 2015

Independent

July 2018

3/3

3/3

3/3

Independent

March 2021

0/0(1)

Elaine 
O’Donnell

Justine 
Greening

(1)   Justine Greening joined the Committee with effect from 4 March 2021.

The Committee’s composition meets the requirements of the 
Code.

Appointment of new Non-Executive Director
We reported last year that we were looking to appoint a new 
Non-Executive Director. As such the Nomination Committee 
led the search, beginning with preparation of a description of 
the role and capabilities required. The Company appointed 
an external agency, Saxton Bampfylde, to assist in the search 
who have no connection with the Company. 

Richard Pennycook 
Chairman, Nomination Committee

A detailed search and selection process then followed. A 
wide range of candidates were assessed against the agreed 
criteria for the role, with a thorough process resulting in 
a shortlist of preferred candidates, which was given final 
consideration by the Committee. The Committee subsequently 
made a recommendation to the Board, culminating with 
the announcement of Justine Greening’s appointment as 
a Non-Executive Director of the Board with effect from 4 
March. Justine’s appointment is subject to approval by the 
shareholders at the forthcoming AGM. You can read more 
about Justine’s experience and skills on page 69.

Board composition and skills
As part of its review of Board composition, the Committee 
reviewed the skills, diversity and capabilities of current Board 
members. This involved self-assessment by each director 
of their skills, areas of functional expertise and sectoral 
experience. The exercise gave the Committee an overview 
of overall skills and experience, identified where there are 
opportunities to further grow the Board’s collective knowledge 
and informed us of those skills we may wish to prioritise when 
preparing future role briefs. 

As part of the review of Board composition, the Committee 
also considered: 
 ą

  the independence of Non-Executive Directors, considering 
the judgement, thinking and constructive challenge that  
they demonstrate in the Board;

 ą

 ą
 ą

 ą
 ą

  the balance on the Board between Executive and Non-

Executive Directors, 

  diversity of the Board, including age, gender and ethnicity;
  the business strategy and how the Board skills and 
capability mix aligns with the current composition;

  length and tenure;
  the effectiveness review of the Board, its principal 
Committees, the Chairman and individual Directors.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

79

GOVERNANCEGovernance
Report of the Nomination Committee

The Company and Committee agrees with the aims 
and objectives of the Hampton-Alexander Review on FTSE 
women leaders and the Parker Review on ethnic diversity 
of UK boards and of the Women on Boards Davies Review 
and is committed to diversity on the Board. Whilst noting the 
recommendations of the Reviews, the Company’s policy is to 
appoint the best possible candidate considered on merit and 
against objective criteria, rather than set objectives on gender 
that may deflect from achieving this fundamental target on 
each occasion. 

As such, while we do not set any particular targets, we 
continue to take diversity in its wider context into account 
and recommend only the most appropriate candidates for 
appointment to the Board. We appreciate, however, we have 
progress to make in terms of improving the diversity of the 
Board and the Executive Team and we will look to address this 
during future appointments.

More information on our approach to diversity and inclusion, 
including details about the gender balance of the Board and 
senior management can be found in the ‘Our People’ section 
on pages 54 to 59.

Committee effectiveness
As part of the annual Board evaluation, all members of the 
Nomination Committee participated in an evaluation of the 
Committee. The evaluation concluded that the Committee 
continues to perform effectively. Further details of the 
evaluation can be found on page 78.

Richard Pennycook
Chair, Nomination Committee

Having carried out the review, overall the Committee is 
satisfied that the Board has the necessary mix of skills 
and experience to fulfil its role effectively however it was 
acknowledged that the ethnic diversity of the Board could be 
improved. 

As noted above, the Committee considered length of service 
of its Non-Executive Directors. Elaine O’Donnell was initially 
appointed as a director in July 2018 for a period of three 
years. David Kelly was appointed as a director in August 
2015 and has now served two three year terms. After careful 
consideration, the Board agreed during the calendar year 
(following the Committee’s recommendation) to re-appoint 
both Elaine and David for an additional three-year term.

All Directors are subject to annual re-election. Further details 
about the particular skills, knowledge and experience each 
Director brings to the Board can be found in the Directors’ 
biographies on pages 68 to 69.

Succession planning and talent pipeline
Throughout the reporting period, the Committee continued 
to review the leadership talent pipeline and succession plans 
for the Board, and senior management and the designated 
short and long-term caretakers for each Board and senior role, 
focusing on resolving key areas of vulnerability and taking 
account of the continuing need to consider gender and ethnic 
diversity. The Committee takes an active interest in the quality 
and development of talent and capabilities within the Group, 
ensuring that appropriate opportunities are in place to develop 
high-performing individuals. 

This will continue to be an areas of focus in the coming year 
and the Committee will review the career and development 
plans for the Executive Team to ensure there is an adequate 
talent pool of potential Executive Directors and review talent 
development throughout the Group to ensure there is a 
sufficient and diverse pipeline of talent available to execute the 
Company's current and future strategy.

Diversity
Diversity (in all respects including in terms of socio-economic 
background, race, ethnicity, gender, sexual orientation, age, 
physical abilities, religious and political beliefs) is critical to 
the future success of the business and the Committee fully 
appreciates the benefit of a diverse Board in ensuring the 
broadest range of views, constructive debate and challenge 
and in good decision making.

As part of its review of Board composition, the Nomination 
Committee has again considered the diversity of the Board, 
noting that in order to bring the widest range of perspectives 
to the Company, which would in turn lead to increased 
creativity, innovation, debate, understanding and ultimately 
better decision making as a whole, diversity should remain a 
key factor in determining appropriate nominations.

80

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
Governance
Report of the Audit 
Committee

I am pleased to present the Audit Committee Report for the 
year ended 30 September 2021.  This report is intended to 
provide shareholders with an insight into how key topics were 
considered during the year, together with how the Committee 
discharged its responsibilities.

The Committee fulfils a vital role in the Company’s governance 
framework, providing valuable independent challenge 
and oversight across the Company’s financial reporting 
and internal control procedures. As a Committee, we are 
responsible for monitoring and reviewing the integrity of 
financial information and providing assurance to the Board 
that the Group’s internal controls and risk management 
systems are appropriate and regularly reviewed. We also 
oversee the work of the external auditor, approve their 
remuneration, review and evaluate their performance and 
recommend their appointment. Ultimately, the Committee 
ensures that shareholder interests are protected and the 
Company’s long-term strategy is supported, which is an ever 
more crucial task as we continue to navigate through and 
move beyond the COVID-19 pandemic. 

With the assistance of management and our external auditor, 
EY, the Committee has considered the main financial reporting 
issues, estimates and judgements, and we believe that 
the information in the Annual Report is fair, balanced, and 
understandable and clearly explains progress against our 
strategic and operating objectives.

Elaine O’Donnell
Chair of the Audit Committee
Committee Governance 

Responsibilities

Elaine O’Donnell
Chair of the Audit Committee

The main roles and responsibility of the Committee are set out in its terms of reference. The terms of reference are reviewed 
annually by the Committee and proposed changes recommended to the Board. The current terms of reference can be found at the 
Company’s website at www.onthebeachgroupplc.com. The Committee’s main responsibilities are:

Financial reporting

To review the reporting of financial and other information to the shareholders of the Company 
and monitor the integrity of the financial statements, including the application of key judgements 
in determining reported outcomes to ensure that they are fair, balanced and understandable.

External audit

To review the effectiveness and objectivity of the external audit process, assess the 
independence and objectivity of the external auditor and ensure appropriate policies and 
procedures are in place to protect such independence. The Committee is also responsible for 
developing and implementing the Group’s policy on the provision of non-audit services by the 
external auditor.

Internal audit

To review regularly the need for an internal audit function and to evaluate the effectiveness and 
robustness of the current internal control systems.

Risk management, 
internal controls and 
compliance

To review and assess the adequacy of the systems of internal control and risk management and 
monitor the risk profile of the business. Review the Company’s procedures for raising concerns.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

81

GOVERNANCEGovernance
Report of the Audit Committee

Committee composition
The Committee currently comprises three independent Directors. During the year, we welcomed Justine Greening as a Committee 
member following her appointment to the Board on 4 March 2021. Upon Justine’s appointment, Richard Pennycook stood down as 
a member of the Committee. 

The Committee members bring a wide range of financial and commercial expertise necessary to fulfil the Committee’s duties. 
Summary biographies of each member of the Committee are included on pages 68 to 69.  All members of the Committee are 
considered to be independent. The Board is satisfied that the Committee’s Chair, Elaine O’Donnell, has extensive recent and 
relevant financial experience and that the Committee as a whole has competence relevant to sector in which the Group operates.

Committee meetings
The Committee met 4 times during the year and member attendance is shown below.

Member

Status

Appointment date

Attendance

Elaine O’Donnell (Chair)

Independent

July 2018(1)

David Kelly

Richard Pennycook

Justine Greening

Independent

August 2015

Independent

Independent

April 2019

March 2021

4/4

4/4

1/1(2)

3/3(3)

(1)  Elaine O’Donnell was appointed a member of the Committee in July 2018 and appointed Chair in September 2019.
(2)  Richard Pennycook stepped down as a Committee member on 4 March 2021.
(1)  Justine Greening joined the Committee with effect from 4 March 2021.

The agenda for each meeting reflects the annual reporting cycle of the Group and particular matters for the Committee’s 
consideration. Only members of the Committee are entitled to attend meetings; however standing invitations are extended to the 
Chief Financial Officer, Chief Executive, and the Company Secretary and external auditor. In addition the Committee also invites 
other senior finance and business managers to attend certain meetings. This allows the Committee to be given a deeper level of 
insight on certain business matters. During the year the Committee met with the external auditor without the Executive Directors 
being present. 

The Company Secretary is secretary to the Committee.

Effectiveness 
The Committee has reviewed and considered the effectiveness of its performance during the year. The review included views 
of members of the Committee and of regular attendees at the various meetings (including the Executive Directors). The review 
indicated that the Committee continues to perform well with no significant concerns.

82

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

How the Committee discharged its responsibilities in FY21

Financial Reporting

Significant matters relating to the Financial Statements considered by the Committee
As part of the process of monitoring the integrity of the financial information presented in the half-year results and the Annual 
Report and Accounts, the Committee reviewed the key accounting policies and judgements adopted by management to ensure 
that they were appropriate. The significant areas of judgement identified by the Committee, in conjunction with management 
and the external auditor, together with a number of areas that the Committee deemed significant in the context of the financial 
statements are set out below:

Description of focus area

Audit Committee action

Adjustments and estimates relating to the COVID-19 
pandemic
The recognition of costs and provisions relating to disruption 
caused by the COVID-19 pandemic is an area of significant 
judgement. These adjustments relate primarily to lost 
revenue resulting from the cancellation of bookings in the 
financial year and beyond. The judgement includes the 
loss of revenues caused by the cancellation and refund of 
bookings, off-set by extent to which related holiday costs 
can be recovered.

Areas of judgement and estimation include:
 ą

   Cancellation provision: This is dependent on the extent 
to which holidays booked in the financial year which 
are travelling in future periods will be cancelled due to 
COVID-19, and dependent on the ability of the Group to 
mitigate costs relating to these cancellations

 ą

 ą

   Recognition of airline receivables: At the year end, there 
is a balance due from airlines for cancelled flights. Whilst 
significant amounts have been received during the 
year, a balance remains which has been assessed for 
recoverability risk, and whether any provision is required

   Supplier prepayment recovery: In the normal course of 
business the Group will advance payments to certain 
hotel suppliers for holidays booked. Due to the limited 
amount of travel over the summer, management have 
considered if these prepayments are recoverable 

The Committee have reviewed the key judgements and 
estimates involved in arriving at the overall adjustment and 
are satisfied with the approach of management. 

This review included assessing the judgements and 
estimates for each material component. This review was 
supported by accounting papers provided by management.

The Audit Committee is satisfied that, based on all 
information available at the time of signing the accounts, the 
judgements that have been made are reasonable. 

The Audit Committee has also considered the presentation 
of the adjustments in the Financial Statements and given 
their material nature is satisfied that separate disclosure of 
this adjustment supports a fair, balanced and understandable 
presentation of the accounts.

Revenue recognition
Dependent on the contract with the customer and the nature 
of services provided the Group will either recognise revenue 
on a booked basis where it acts as an agent or a travelled 
basis where it acts as principal. Where the Group operates 
as an agent a provision for expected cancellations is also 
recorded.

The Audit Committee has considered management’s 
judgements on the appropriateness of the revenue 
recognition policy and consider the approach and application 
of this policy to be appropriate.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

83

GOVERNANCEGovernance
Report of the Audit Committee

Capitalised website development costs 
The Group incurs significant internal costs in respect of 
the development of the Group’s websites. The accounting 
for these costs, as either development costs which 
are capitalised as intangible assets (for enhancement 
of the website) or expensed as incurred (in respect of 
maintenance), involves judgement.

Valuation of Goodwill, Intangibles and Investments
The estimated recoverable value of the Group’s intangible 
assets is subjective due to inherent uncertainty involved in 
forecasting and discounting future cash flows.

The principal uncertainty is the extent to which these 
intangible assets will continue to generate cash flows for 
the Group and whether this is sufficient to support the asset 
value.

This year, management has considered whether the value 
of these assets has been impaired by the current disrupted 
market.

The Audit Committee has reviewed management’s 
application of the accounting policy adopted and the 
assessment of whether current projects meet the criteria 
required for costs to be capitalised and consider the 
approach and application of this policy to be appropriate.

The Committee has reviewed the accounting and is satisfied 
with the approach of management. The Committee is 
satisfied with the key assumptions used in the forecast, 
including the use of sensitivities growth rates and discount 
rates.

Engagement with regulators 
During the year, the Corporate Reporting Review team of 
the Financial Reporting Council (‘FRC’) informed the Chair of 
the Company that they had reviewed certain aspects of our 
FY20 Annual Report. Following its review, the FRC informed 
the Company that its assessment rating was “Good” and that 
there were no questions or queries that it wished to raise. 

The letter did not require any formal response other than our 
acknowledgement of receipt. 

Going concern and viability statement
The Committee reviewed the appropriateness of adopting the 
going concern basis of accounting in preparing the full year 
financial statements and assessed whether the business was 
viable in accordance with the Code. The assessment included 
a review of the principal risks facing the Group, their financial 
impact, how they are managed, and the availability of finance 
and the Company’s choice of a three-year assessment period. 
This was supported by a very thorough paper from the CFO. 
The Group’s viability statement is on pages 41 and 42.

The FRC cited our disclosures around the impact of COVID-19 
as an example of good practice.

Fair, balanced and understandable
The Committee considered whether the half year results and 
the Annual Report and Accounts were fair, balanced and 
understandable and whether the information provided was 
sufficient for a reader of the statements to understand the 
Group’s position and performance, business model, risks and 
strategy. 

In arriving at its assessment the Committee has:
 ą

taken into consideration that the Annual Report has  
been reviewed at several levels within the Group ensuring  
overall balance and consistency; 
received an early draft of the Annual Report to enable  
sufficient time for comment and review; 
satisfied itself that there is a robust process in place to  
support the fair, balanced and understandable assessment; 
considered the External Auditor’s review of the Annual  
Report. 

 ą

 ą

 ą

The Directors’ statement on a fair, balanced and 
understandable Annual Report and Accounts is set out on 
page 127 of this Report.

84

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

External Audit
External Auditor effectiveness and appointment
The Committee oversees the Group’s relationship with the 
external auditor and reviews and makes recommendations 
regarding their reappointment. Throughout the year, the 
Committee has considered the on-going effectiveness of EY, 
looking at the quality of their reports to the Committee, the 
performance of the EY team both in and outside Committee 
meetings and how EY have interacted and challenged 
management. As well as this on-going review the Committee 
considered the effectiveness of EY as part of the 2021 year-
end process.

The Committee took a number of factors into account when 
considering the effectiveness of the external audit including:
 ą
  The quality of the audit planning covering the approach, 

 ą

 ą

scope and levels of fees for the audit; 

  Delivery and execution of the agreed external audit 

process for FY21;

  The extent of EY’s resources and technical capability to 

deliver a robust and timely audit, including the experience, 
industry knowledge and expertise of the EY audit 
engagement team;

 
 
 
 
 
 ą

 ą

 ą

 ą

 ą

  The quality of EY’s explanation of and response to 

significant risks identified;

  The competence with which EY handled and 

communicated the key accounting and audit judgments;

  The communication and engagement between 

management, EY and the Committee;

  The steps taken by EY to ensure their objectivity and 

independence; and

  FRC’s Audit Quality Review report relating to EY.

The Committee also sought the views of key members of 
the finance team, senior management and Directors on the 
audit process and the quality and experience of the audit 
partners engaged in the audit.

The Committee meets with the external auditor at least 
once each year without management being present which 
provides additional opportunity for open dialogue and 
feedback. Matters typically discussed include the auditor’s 
assessment of business risks, the transparency and openness 
of interactions with management, confirmation that there has 
been no restriction in scope placed on them by management 
and how they have exercised professional scepticism.

The Committee has concluded that overall EY has carried 
out its audit for FY21 effectively and efficiently and that EY 
continues to provide constructive and independent challenge 
to management and consistently demonstrates a realistic and 
commercial view of the business. 

Independence and non-audit services 
The Committee takes steps to ensure that the external auditor 
remains objective and independent through a combination of:
 ą
assurances provided by EY on the safeguards in place to  
  maintain independence;
 ą

oversight of the non-audit services policy and fees paid  
(see below); and 
oversight of policy on employing former auditors.

 ą

A formal policy is in place in relation to the provision of  
non-audit services by the external auditor to ensure  
that there is adequate protection of their independence and  
objectivity. The policy ensures that the Group benefits from 
the cumulative knowledge and experience of its auditor while  
ensuring at the same time that the auditor maintains the  
same degree of objectivity and independence. 

The Company’s policy is that, except in exceptional 
circumstances, non-audit fees to the audit firm should not 
exceed 70% of the amount of the audit fee for the current 
financial year (audit fee £327,000). In addition, all non-
audit work in excess of £15,000 should be the subject of a 
competitive tender.

Non-audit fees are monitored by the Committee and the 
Committee is satisfied that all non-audit work undertaken 
this year was in line with our policy and did not detract from 
the objectivity and independence of the external Auditors. 
The fees paid to EY in respect of non-audit services during the 
year related to the review of interim Financial Statements and 
the ATOL return and totalled £68,000 representing 20.8% of 

the total audit fee (2020: £50,000, representing 20.7% of the 
total audit fee). These non-audit services are considered to be 
closely related to the work performed by EY as auditor of the 
Group and therefore the auditor is the appropriate firm to carry 
out the services. 

The External Auditor confirms its independence at least 
annually.

Tenure
EY was appointed auditor to the Group in March 2019 
following a competitive audit tender process that commenced 
towards the end of 2018. Subject to continuing satisfactory 
performance, we anticipate the lead audit partner will rotate 
after her fifth year to ensure independence. 

The Committee recommended, and the Board intends to 
propose, the reappointment of EY as the Company’s auditor 
for FY22. It believes the independence and objectivity of the 
external auditor and the effectiveness of the audit process are 
safeguarded and remain strong.

While the Company is not a FTSE 350 listed company, we 
continue to comply with the UK Competition and Markets 
Authority’s Statutory Audit Services Order which states, 
among other matters, that FTSE 350 listed companies 
should put their external audit contract out to public tender 
at least every ten years. The Group intends to remain in full 
compliance with the requirement to carry out a formal tender 
at least once every ten years.

There are no contractual obligations that restrict the 
Committee’s choice of external auditor.

Internal audit
The Committee has again considered the requirement for the 
setting up of an internal audit function. As part of this review, 
the Committee considered:
 ą

  The business model under which the Company currently 

operates in the context of its activities and in particular the 
management model which it has put in place to manage 
its business operations. There is a significant degree 
of senior oversight, particularly in respect of ongoing 
business performance, involving both the CEO and CFO.
  The existing internal control environment. In this respect, 

 ą

the Committee was satisfied that procedures and 
routines are well established across the business and 
that management had given sufficient assurances that 
other monitoring processes (including internal reviews of 
the Group's operations undertaken periodically by senior 
finance staff) were being applied and would be developed 
using the existing expertise of the finance department to 
help ensure that the Group's system of internal control 
was functioning as intended. 

 ą

  Reports from the external auditors with regard to 

internal control and risk management, supplemented 
by extended assurance reviews by external consultants 
in key risk areas. For example this year, third party 
consultants provided assurance on the Group’s processes 
and controls in relation to information security and data 
protection and on the Group’s claims handling process.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

85

GOVERNANCE 
 
Governance
Report of the Audit Committee

Having undertaken the review, and in light of the nature, 
scale, complexity and range of operations of the Company 
and the rolling programme of risk management in place, the 
Committee determined that it was not currently necessary to 
establish an internal audit function. 

The Committee will, as part of its remit, continue to evaluate 
the effectiveness and robustness of the current system 
of control. In conjunction with an external adviser, we are 
currently undertaking a complete review of our overall risk 
management procedures and the effectiveness of key financial 
controls. 

Risk management and internal Control
The Board is responsible for establishing, maintaining 
and monitoring the Group’s system of risk management 
and internal control and reviewing its effectiveness. The 
Committee monitors the performance of management in this 
area. 

We have an ongoing process for identifying, evaluating and 
managing the principal risks faced by the Group. The Group’s 
risks are monitored by the Audit Committee on behalf of the 
Board which sets aside time for an in-depth discussion of 
notable or changing risks to the business. A description of the 
process for managing risk together with a description of the 
principal risks and strategies to manage those risks is provided 
on pages 30 to 40.  As noted above, the Audit Committee is 
currently overseeing the development and implementation 
of a new risk management framework which will enhance 
the Group’s current approach to enterprise risk and will be 
embedded into the business during FY22. 

Internal control systems are designed to meet the particular 
needs of the Group and the risks to which it is exposed. Such 
systems are designed to manage rather than eliminate the 
risk of not achieving business objectives and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss. The Board seeks to manage this risk by 
having established a well-defined organisational structure, 
clear operating procedures, embedded lines of responsibility, 
delegated authority to executive management and a 
comprehensive financial reporting process. 

Key features of the Group’s current system of internal control 
and risk management are:

 ą

  Risks are highlighted through a number of different 

reviews and culminate in the risk register. The register 
identifies the risk area, the probability of the risk occurring, 
the impact if it does occur and the actions being taken 
to manage the risk to a desired level. The risk register is 
usually reviewed by senior management on a bi-annual 
basis and approved by the Board annually.

 ą

  Monthly consolidated Group management accounts. 

These provide relevant, reliable and up-to-date financial 
and non-financial information to management and the 
Board including an income statement, balance sheet and 
cash flow statement. Results are reviewed each month by 
management, the Executive team and the Board. Results 

are compared against expectations and significant 
variances are explained by management.

  Annual budget and quarterly reforecast against which 
management monitor the key business and financial 
activities towards achieving the financial objectives each 
month.

  Detailed appraisal and authorisation procedures for 

capital and operational expenditure.

  Embedded policies and procedures to ensure the integrity 
and accuracy of accounting records and to safeguard the 
Group’s assets.

  Defined management structure and delegation of 

authority to Committees of the Board and associated 
business units.

  Anti-bribery, security and compliance training for all 

employees.

  Monitoring of any whistleblowing or fraud reports.
  Recruitment standards and training to ensure the integrity 

and competence of staff.

 ą

 ą

 ą

 ą

 ą

 ą
 ą

In addition, the Audit Committee receives detailed reports 
from the external auditor in relation to the financial statements. 
The Chair of the Audit Committee also has regular interaction 
with the external auditor and senior members of the Group 
finance department in order to monitor and assess the 
effectiveness of the Group’s system of internal controls.

The Board, through the Audit Committee, has reviewed the 
effectiveness of the Group’s system of internal controls in 
operation across the Group. This review covered the material 
controls, including financial, operational and compliance, as 
well as risk management arrangements. Whilst no significant 
control failings or weaknesses were identified during the 
period under review, the Committee felt that there would be 
benefit in seeking additional assurance on certain controls. 
Accordingly, there will be an externally facilitated review of the 
effectiveness of key financial controls during FY22 which we 
will report on in next year’s report. 

Whistleblowing
The Group has a formal whistleblowing policy in place which 
provides details of how employees can raise concerns in 
relation to the Group’s activities or the actions of any employee 
of the Group on a confidential basis. This policy is reviewed 
annually by the Audit Committee.  The Group provides a 
whistleblowing telephone service run by an independent 
organisation, allowing employees who do not wish to use 
normal internal line management channels, to raise concerns 
on an entirely confidential basis. The Committee receives 
regular reports on the use of the service, any significant 
reports that have been received, the investigations carried out 
and any actions arising as a result.

Elaine O’Donnell
Chair, Audit Committee
9 December 2021

86

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Governance
Remuneration report
Annual statement of the Chair of the 
Remuneration Committee

As Chair of the Remuneration Committee, I am pleased to 
present the Company’s Remuneration Report for the year to 
30 September 2021.

This report includes both our proposed Directors’ 
Remuneration Policy (‘Policy’) (which will be submitted for 
shareholder approval at the 2022 AGM) and our Annual 
Report on Remuneration, which sets out how our current 
Policy was implemented during the year under review, and 
how, subject to its approval, our revised Policy will be applied 
for the year ahead.

Like many other businesses, we have been focused 
on responding to the unique challenges presented by 
COVID-19 which continues to have a profound impact on 
the travel industry in particular. Against this backdrop, the 
Committee has carefully considered the experiences of our 
key stakeholders over the year, alongside Group performance 
and the performance of the wider economy when making 
remuneration decisions.

Performance and reward for FY21
FY21 has been another challenging year, with the COVID-19 
pandemic continuing to cause significant disruption in the 
travel industry as well as the wider economy and society. 
Whilst FY21 was not expected to be a normal year for 
travel, performance has been impacted by the extended 
lockdown and travel ban for the first six months of calendar 
year 2021, reduced consumer confidence in light of complex 
travel regulations, expensive testing costs and the Group’s 
decision to take summer 2021 holidays off sale. The Group 
has however adapted promptly and successfully to the 
challenges presented by COVID-19 and we have been able to 
retain and support our workforce and maintain remuneration 
arrangements broadly unchanged across the business. 

The health and wellbeing of our employees has continued to 
be a key focus during our response to the pandemic. We set 
out in last year’s report the various measures we had taken in 
relation to the workforce and we have continued to build on 
those measures in FY21 including:
 ą

  From November 2020, we moved on to a flexible furlough 
scheme which enabled the majority of colleagues to work 
80% of their usual contracted hours, helping us retain 
talent during the quieter winter months. The scheme 
allowed colleagues to received 80% of their pay for the 
days not worked and 100% of their pay for the days 
worked and it meant that the majority of colleagues came 
away with c.95% of their usual pay. In November 2020, 
we had 138 colleagues, mainly from the contact centre, 
on flexible furlough and by the end of March 2021, this 
number had reduced to 9. 

 ą

 ą

  We have improved our employee terms and conditions, 

including introducing an enhanced sick pay policy.

  We made a decision to raise the entry salary across the 

business above the National Living Wage to £20,000 p.a. 
from 1 October 2021, thereby elevating the skill set of the 
new talent we attract and improving the overall quality of 
service to our customers. 

David Kelly 
Chair of the Remuneration Committee

 ą

 ą

  Numerous social and wellbeing initiatives and 

programmes have been introduced, including the launch 
of our Mental Health Ambassador scheme (more details 
can be found on page 56).

  From a remuneration perspective, we reported last year 
that the Board had voluntarily reduced their salary for 
a fixed period during the onset of the pandemic, the 
Executive Team did not receive a bonus in respect of 
FY20, the LTIPs granted to Executive Directors in FY18 
lapsed in full and no pay increase was awarded to the 
Executive Directors for FY21. 

The Committee recognises the exceptional performance and 
efforts of the Executive Team in guiding the business through 
the crisis and the actions they have taken to protect the Group 
for the long term. Notwithstanding the foregoing, FY21 has 
continued to be a difficult year, therefore with the agreement 
of the Executive Directors, the decision was made to cancel 
the annual bonus plan for Executive Directors in FY21. 

The LTIP award granted to Simon Cooper in FY19 was based 
on two performance metrics: EPS (70% weighting) and 
absolute shareholder return (TSR) (30% weighting).  The 
three year performance period in relation to the EPS element 
ended on 30 September 2021. The EPS target was not met 
therefore 70% of Simon’s FY19 award will lapse. The three 
year performance period in relation to the TSR element will 
end in February 2022, at which point the Committee will 
determine the extent to which the TSR targets have been met. 
No discretion was (or will) be exercised to adjust the outcomes 
for Executive Directors. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

87

GOVERNANCEGovernance
Remuneration report

Shaun Morton was granted two LTIP awards in FY19 (prior 
to his appointment to the Board). One of the LTIPs was not 
subject to any performance conditions and a proportion of the 
other LTIP award was similarly not subject to any performance 
conditions. Those elements of the awards that were subject to 
continued employment vested in full on 30 September 2021.

 ą

  Malus and clawback: Introduce enhanced malus and 
clawback provisions within the annual bonus and the 
LTIP awards to include corporate failure and reputational 
damage as additional triggers to protect against payment 
for failure.

The Committee believes that the proposed Policy will enable 
the Company to continue to incentivise and retain Executive 
Directors in a way that is directly aligned with the interests 
of shareholders, both in the short-medium term while the 
focus will be on recovery from the pandemic and building 
market share, and in the longer term when the aim is to grow 
profitable revenues and deliver strong returns to shareholders.

The Committee intends to carry out a further review of 
the Policy once the travel industry and the wider economy 
stabilises, which will include a review of our incentive strategy 
to ensure this is fit for purpose in the post-COVID world. 

FY22 Remuneration approach
Following the conclusion of our Policy consultation, key 
decisions by the Remuneration Committee in respect of the 
remuneration of the Executive Directors in FY22 include:
 ą
  CEO base salary: Simon Cooper will receive a salary 
increase of 4.2% effective from 1 January 2022. This 
increase aligns directly with the general increase that will 
be made to our broader UK employee population and is 
against a backdrop of a nil increase last year. 

 ą

 ą

 ą

  CFO base salary: As set out in the FY20 Directors’ 
Remuneration report, Shaun Morton’s salary on 
appointment to the Board was set at a lower level than 
his predecessor as he was new to the role, with the 
intention that this would be reviewed as he became 
more established. As a Board we believe that Shaun 
has clearly demonstrated his capability to perform in the 
CFO role since his appointment. His salary will therefore 
be adjusted from £250,000 to £275,000 with effect 
from 1 January 2022. We consider this increase justified 
by demonstration of his capability as a plc CFO, his 
development in the role and his very strong performance.

  Pension: No change. Both the CEO and CFO’s pension 

contributions are already aligned with the wider 
workforce (currently 3% of eligible earnings).

  Annual bonus: The maximum bonus opportunity remains 

unchanged at 100% of salary. The bonus, subject to 
approval by shareholders at the 2022 AGM, will be based 
on a scorecard of financial and non-financial metrics. 
Details of the metrics underpinning the FY22 bonus are 
set out later in this report. The forward-looking targets 
are deemed to be commercially sensitive but full details 
will be disclosed on a retrospective basis in next year’s 
Annual Report and Accounts. The deferral of up to 50% 
of any pay-out for two years remains unchanged.

Remuneration policy review
Our current Policy was approved by shareholders at the 2019 
AGM, receiving support of nearly 81%. Under the normal 
three-year renewal cycle we will be submitting a new Policy 
for approval at the 2022 AGM. As such, the Committee has 
conducted a comprehensive review of the current Policy and 
is proposing a number of changes to ensure continued full 
compliance with the UK Corporate Governance Code and to 
allow more flexibility in selecting performance metrics which 
fully support the business strategy as we emerge from the 
COVID-19 pandemic. 

Consumer confidence to travel has been severely damaged 
by the pandemic and will take time to repair. In addition, there 
is still disruption to international travel to be accounted for 
and there is the ongoing threat of new variants emerging. We 
are entering a period of transition into the post-COVID world 
and, while no significant changes are to be brought forward 
at this time, the proposed Policy has been designed with this 
transition period in mind. The Company is in a strong position 
to capture market share as we emerge from the pandemic, 
and the updated Policy will support this by providing the 
Committee with flexibility to adapt the implementation in 
response to market changes and the evolving business 
strategy. 

We have consulted with over 50% of our shareholder base 
on our proposed Policy and I would like to thank all those 
shareholders who have participated in this process for their 
feedback and guidance, which we have considered and taken 
on board. 

Full details of the proposed Policy are set out on pages 92 to 
101 but the key changes are:
 ą

  Pension: Formalise the existing level of pension provision 
in line with the wider workforce (currently 3% of eligible 
earnings).

 ą

  Performance measures: Amendments in relation to 

 ą

 ą

annual bonus and LTIP performance metrics to allow 
more flexibility year-on-year to align these with the 
evolving business strategy post-COVID and to respond 
to any further government policy which significantly 
adversely impacts the travel sector.

  Shareholding requirement: Formalise the two year post-
cessation shareholding requirement at the lower of the 
shareholding requirement (i.e. 200% of base salary) or 
actual shareholding. 

  LTIP: An increase in the maximum award to 300% of base 
salary which can be granted under the LTIP in exceptional 
circumstances, such as to secure an external appointment 
or in specific retention scenarios. The maximum LTIP 
opportunity in a normal year will remain at 200% of base 
salary.

88

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Remuneration report 
This report has been prepared in accordance with The Large 
and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (as amended 
in 2018 and 2019), the UKLA Listing Rules and the UK 
Corporate Governance Code. The report is split into four parts:
 ą
 ą
 ą

  This Annual statement.
  Remuneration at a glance.
  The Directors’ Remuneration Policy which sets out the 
Company’s proposed remuneration policy for directors, 
the key factors which were taken into consideration 
in setting the Policy and details of the changes from 
the current Policy. The proposed Policy will be put to a 
binding shareholder vote at the 2022 AGM and will apply 
for three years from the date of approval. 

 ą

  The Annual Report on Remuneration which sets out 
payments made to the Directors and details the link 
between Company performance and remuneration for the 
2021 financial year. The Annual Report on Remuneration 
together with this statement is subject to an advisory 
shareholder vote at the 2022 AGM.

In summary, the Committee is committed to ensuring that 
we are responsive to developments in best practice, as well 
as taking a transparent approach in respect of executive pay. 
Should you have any queries or comments on this Report, or 
more generally in relation to the Company’s remuneration, 
then please do not hesitate to contact me via the Company 
Secretary.

I hope that you find the information in this report helpful and 
informative, and I look forward to your continued support at 
the Company's Annual General Meeting

David Kelly
Chair of the Remuneration Committee

 ą

  LTIP: It is intended that LTIP awards will be granted during 
FY22 of 100% of salary for Simon Cooper (reflecting his 
material shareholding) and 200% of salary for Shaun 
Morton (to support him in building his shareholding and 
aligning interests with shareholders). The performance 
conditions will be based on Absolute TSR, Relative TSR, 
Group TTV and EBITDA growth targets measured over 
a three year period. Targets will be disclosed at the time 
of grant in the RNS announcement. The two year holding 
period remains unchanged.

In addition, the changes to the share ownership guidelines 
and tightening of malus and clawback provisions, as described 
above will also come into effect for FY22. 

Non-Executive Directors
We were delighted to welcome Justine Greening to the 
Board this year. Justine was appointed on 4 March 2021 and 
her fees were set in line with the Company policy for Non-
Executive Director fees. 

Non-Executive Director fees are typically reviewed every 
three years. The last review took place in September 2018, 
therefore a review was scheduled to be undertaken during 
FY21. However in light of the challenges presented by 
COVID-19 and the continued market uncertainties, the Board 
determined that the fee review would be deferred until FY22. 

Key activities of the Remuneration Committee
Key activities of the Remuneration Committee during the year 
included:
 ą

  Agreeing the performance against the targets and vesting 

 ą

 ą

 ą

 ą

 ą

 ą

 ą
 ą

 ą
 ą

 ą

 ą

of the 2018 LTIP awards.

  Setting the performance targets for the Executive 

Directors FY21 annual bonus.

  Agreeing the population, award levels and performance 
targets for the FY21 LTIP awards and restricted share 
awards.

  Approving the Directors’ Remuneration Report for the 

FY20 Annual Report.

  Planning for Directors’ Remuneration Report for the FY21 

Annual Report.

  Agreeing the revised reward strategy for the broader 

employee population.

  Reviewing Group-wide pay and conditions and share 

plans.

  Reviewing the gender pay gap report.
  Reviewing base salaries of Executive Directors and 

Executive Team.

  Reviewing feedback from 2021 AGM.
  Reviewing existing Policy and developing new Policy. 

Planning shareholder engagement exercise in relation to 
new Policy.

  Reviewing performance of independent advisers and fees 

over the year.

  Monitoring the developments in the corporate governance 

environment and investor expectations.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

89

GOVERNANCE 
Governance
Remuneration report

Remuneration at a glance

FY21 implementation of Policy

FY22 implementation of Policy

Salary

No salary increases in FY21 (average increase across                  
the wider workforce was 1%) 

 ą

 ą

Simon Cooper (CEO): £207,060 (FY20 
£207,060(1))
Shaun Morton (CFO): £250,000 (FY20 
£250,000(2))

Salary increase of 4.2% (in line with average 
increase across the wider workforce) for Simon 
Cooper. 

Salary increase of 10.0% for Shaun Morton 
to reflect his development in role and strong 
performance since his appointment to the Board.

 ą
 ą

Simon Cooper: £215,757 
Shaun Morton: £275,000 

Pension

Simon Cooper and Shaun Morton each received a pension 
contribution of 3% of eligible earnings (in line with wider 
workforce)

No changes

 ą Max opportunity: 100% of salary
 ą

Performance targets:

 ą
 ą
 ą

 ą

 ą

Profit before Tax (50% weighting)
Net promoter score (12.5% weighting)
Employee engagement (12.5% 
weighting)
Prompted brand consideration (12.5% 
weighting)
Passenger number growth (12.5% 
weighting)

 ą
 ą
 ą

Simon Cooper: 100% of salary
Shaun Morton: 200% of salary 
Performance conditions: 

 ą
 ą
 ą

 ą

Absolute TSR (25% weighting)
Relative TSR (25% weighting)
EBITDA growth in specific expansion 
areas (25% weighting)
Group total transaction value (TTV) 
(25% weighting)

Bonus

Nil - the bonus scheme did not operate in FY21 

LTIP

 ą

FY19: 
 ą

 ą

EPS target for the FY19 LTIP award granted to 
Simon Cooper was not met therefore 70% of the 
award will lapse.  Remaining 30% is dependent 
on annualised TSR over the three year period to 
12 February 2022 - see below. 
Prior to his appointment to the Board, Shaun 
Morton was granted two LTIP awards in FY19 
during his tenure as director of Finance. One of 
the LTIPs was not subject to any performance 
conditions and a proportion of the other 
LTIP award was similarly not subject to any 
performance conditions. Those elements of 
the awards that were subject to continued 
employment vested in full on 30 September 
2021(3) 

 ą

   FY21: LTIP awards were granted to Simon Cooper 

(100% of salary) and Shaun Morton (200% of salary). 
Performance conditions: 70% EPS, 30% absolute TSR

90

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Shareholding 
requirement

Executive Directors must establish a shareholding of 200% 
of base salary over a 5 year period. At the year end, Simon 
Cooper met this requirement. Shaun Morton will build a 
holding to the required levels.

 ą
 ą

   No change re in-employment requirement. 
   Post-employment shareholding guideline 
formally introduced whereby Executive 
Directors will be required to hold full 
incumbent shareholding requirement (or 
actual shareholding on departure if lower) 
for two years post-departure.

(1)   

(2)   

(3) 

Whilst Simon Cooper’s salary was increased to £207,060 with effect from 1 January 2020, Simon voluntarily sacrificed his salary for 7 months of the year in  
FY20 in light of the COVID-19 pandemic meaning his actual base salary for FY20 was £85,510.

Shaun Morton’s salary for FY20 has been annualised for the purposes of displaying the year on year change (Shaun was appointed part way through FY20  
therefore his actual base salary for FY20 was £52,244). 

A proportion of Shaun Morton’s management LTIP (50%) was subject to continued employment, which element vested in full on 30 September 2021. The  
remainder of the award is dependent on the achievement of performance conditions over a performance period ending on 31 March 2021.

FY19 LTIP Performance

The table below sets out the performance targets, and actual performance against these, for Simon Cooper’s FY19 LTIP award.

Weighting

Threshold
(25% vests)

Maximum
(100% vests)

EPS(1)

70%

77.3p

TSR(2)

30%

8%

94.5p

15%

(1)   

(2)   

Cumulative EPS for financial years FY19, FY20 and FY21

Annualised TSR of the Company over the three year period to 12 February 2022

Actual

(34.7p)

Outcome

0%

To be determined in 
February 2022

To be determined in 
February 2022

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

91

GOVERNANCE 
 
 
Governance
Remuneration Policy 

Introduction
This section describes the Committee’s Policy on the remuneration of Directors. The Policy will be put to shareholders for approval 
at the AGM on 25 February 2022. If approved, it will come into effect from the date of the AGM and is intended to apply for a 
period of three years. 

The Remuneration Committee considers that a successful remuneration policy needs to be sufficiently flexible to take account of 
future changes in the Company’s business environment and in remuneration practices, while delivering appropriate remuneration 
for the performance, responsibility, skills and experience of Executive Directors. 

The Policy is therefore designed around the following key principles:
 ą

  Shareholder alignment - Ensure a strong link between reward and individual and Company performance to align the interests of 

Executive Directors, senior management and employees with those of shareholders;

  Competitive remuneration - Maintain a competitive package against businesses of a comparable size and nature in order to 

attract, retain and motivate high-calibre talent to help ensure the Company’s continued growth and success;

  Strategic alignment – Provide a package with an appropriate balance between short and longer term performance targets linked 

to the delivery of the Company’s business plan;

  Performance focused compensation – Encourage and support a high performance culture; and
  Setting appropriate performance conditions - in line with the agreed risk profile of the business. 

 ą

 ą

 ą
 ą

Changes to the remuneration policy that was approved by shareholders at the AGM in 2019
The Remuneration Committee has carried out a comprehensive review of the policy taking into account business strategy, 
best practice, and the revised UK Corporate Governance Code which was published during the current policy period. The 
Committee believes that the construct of the current Policy remains fit for purpose, and therefore only proposes to make some 
minor amendments to ensure full compliance with the UK Corporate Governance Code and to allow more flexibility in selecting 
performance metrics which fully support the business strategy as we emerge from the COVID-19 pandemic. 

The Company is in a strong position to capture market share as we emerge from the pandemic, and the updated Policy supports 
this by providing the Committee with flexibility to adapt the implementation in response to market changes and the evolving 
business strategy. We are however entering a period of transition into the post-COVID world and, while no significant changes 
are proposed at this time, the Policy has been designed with this transition period in mind. The Committee intends to carry out a 
further review of the Policy once the travel industry and the wider economy stabilises. 

The proposed changes to the policy are set out in the table below:

Element of 
remuneration

Base salary 
and benefits

Pension

Current policy

Amendment to policy

Reason for change

Salaries are reviewed annually 
and any changes are normally 
effective from 1 January in the 
financial year.

A competitive level of benefits 
is provided.

15% of base salary for 
existing Executive Directors 
(as at 30/09/2018). Pension 
contribution will be aligned 
with the wider workforce for 
any future recruited Executive 
Director.

No change

N/A

Pension provision for all 
Executive Directors is aligned 
with the wider workforce 
(currently 3% of salary).

Formalises the existing level of 
pension provision in line with the wider 
workforce following the appointment of 
Shaun Morton as CFO.

Alignment with the wider workforce 
ensures full compliance with the 
UK Corporate Governance Code, 
shareholder expectations and market 
best practice.

92

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Annual bonus Maximum opportunity of 

100% of base salary, with up 
to 50% of any award deferred 
into shares for a period of two 
years. 

The majority of the annual 
bonus will be based on 
performance against stretching 
PBT targets, with the balance 
based on non-financial metrics 
which are aligned to the 
business strategy. 

Long term 
incentive plan

Maximum opportunity of 
200% of base salary. 

Three year performance period 
plus a two year post-vesting 
holding period.

Performance based on EPS 
and TSR performance.

Shareholding 
requirement 

200% of base salary to be built
up over a five year period and
then subsequently held.

Ensures the Remuneration Committee 
can apply performance targets to the 
annual bonus awards which drive the 
short-term business strategy.

No change to maximum 
opportunity or deferral 
mechanism.

The annual bonus will be based 
on a scorecard of financial and 
non-financial performance 
targets which are aligned to the 
business strategy. At least half 
of the bonus will be based on 
financial performance. 

No change to normal maximum 
opportunity, performance period 
or post-vesting holding period.

Introduction of an exceptional 
maximum opportunity of 300% 
of base salary.

The majority of the awards will 
be based on financial metrics, 
with the balance based on 
strategic metrics.

From FY22, Executive Directors 
will be required to retain 100% 
of their shareholding requirement 
(i.e. 200% of base salary) for 
two years post-cessation (or full 
actual holding if lower).

Ensures the Remuneration Committee 
has flexibility to grant a larger LTIP 
award where this is necessary in 
exceptional circumstances, such as to 
secure an external appointment or in 
specific retention scenarios. 

Ensures the Remuneration Committee 
can apply performance metrics to the 
LTIP awards which maximise alignment 
with the long term business strategy, 
while ensuring that a majority remains 
focused on financial performance.

Ensures full compliance with the 
UK Corporate Governance Code, 
shareholder expectations, and market 
best practice.

The malus and clawback provisions within the incentive plans will also be extended to include corporate failure and reputational 
damage as additional triggers to protect against payment for failure.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

93

GOVERNANCEGovernance
Remuneration Policy 

The following table summarises each element of remuneration and how it supports the Company’s short and long term strategic 
objectives.

Performance metrics used, 
weighting and time period 
applicable

None

Element of 
remuneration

Operation

Opportunity

Base Salary
Provides a base level 
of remuneration to 
support recruitment 
and retention of 
Executive Directors 
with the necessary 
experience and 
expertise to deliver 
the Company’s 
strategy.

Salaries are reviewed annually and 
any changes are normally effective 
from 1 January in the financial year.

When determining an appropriate 
level of salary, the Remuneration
Committee considers:
 ą

remuneration practices within   the 
Company;
the performance of the individual 
Executive Director;
the individual Executive Director’s 
experience and responsibilities;
the general performance of the 
Company;
salaries within the ranges paid by 
the companies in the comparator 
group used for remuneration 
benchmarking; and
the economic environment.

 ą

 ą

 ą

 ą

 ą

Base salaries will be set 
at an appropriate level 
within a comparator group 
of listed companies of 
comparable size and will 
normally increase in line 
with increases made to the 
wider employee workforce. 

Individuals who are 
recruited or promoted 
to the Board may, on 
occasion, have their 
salaries set below the 
targeted policy level until 
they become established 
in their role. In such cases 
subsequent increases in 
salary may be higher than 
the average until the target 
positioning is achieved.

The Committee recognises 
that Simon Cooper’s 
current base salary is 
below the market level, 
but when setting Simon’s 
base salary has given 
regard to his considerable 
shareholding in the 
Company, and the desire 
to focus the remuneration 
structure on a long term 
strategy.

Benefits
Provides a 
competitive level of 
benefits.

The Executive Directors receive 
benefits which include family private 
health cover.

The maximum will be set 
at the cost of providing the 
benefits described. 

None

The Remuneration Committee 
recognises the need to maintain 
suitable flexibility in the 
determination of benefits that ensure 
it is able to support the objective of 
attracting and retaining personnel. 
Accordingly, the Remuneration 
Committee expects to be able to 
adopt benefits such as relocation 
expenses, car allowance benefit, 
death in service life assurance, travel 
expenses (including tax if any), tax 
equalisation and support in meeting 
specific costs incurred by directors.

94

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Pensions
Provides market 
competitive 
retirement benefits.

The Committee maintains the ability 
to provide pension funding in the 
form of a salary supplement, which 
would not form part of the salary 
for the purposes of determining 
the extent of participation in the 
Company’s incentive arrangements.

None

Pension provision for all 
Executive Directors is 
aligned with the wider 
workforce (currently 3% of 
salary).

Annual bonuses are paid part in cash 
and part in shares. Up to 50% of any 
award will be deferred into shares for 
two years.

The maximum bonus 
opportunity is 100% of 
base salary.

 Malus will apply up to the date of the 
bonus determination and clawback 
will apply for two years from the date 
of bonus determination.

Annual Bonus Plan
The Annual Bonus 
Plan provides a 
significant incentive 
to the Executive 
Directors linked 
to achievement in 
delivering goals that 
are closely aligned 
with the Company’s 
strategy and the 
creation of value for 
shareholders. 

Performance is measured over 
the financial year.

The annual bonus will be based 
on a scorecard of financial and 
non-financial performance 
targets which are aligned to the 
business strategy. At least half 
of the bonus will be based on 
financial performance.

The Remuneration Committee 
is of the opinion that given the 
commercial sensitivity arising 
in relation to the targets used 
for the annual bonus, disclosing 
precise targets for the bonus 
plan in advance would not 
be in shareholder interests. 
Actual targets, performance 
achieved and awards made 
will be published at the end 
of the performance periods so 
shareholders can fully assess 
the basis for any pay-outs 
under the annual bonus. 

The Remuneration Committee 
retains discretion in exceptional 
circumstances to change 
performance measures and 
targets and the weightings 
attached to performance 
measures part-way through 
a performance year if there 
is a significant and material 
event which causes the 
Remuneration Committee to 
believe the original measures, 
weightings and targets are no 
longer appropriate. Discretion 
may also be exercised in cases 
where the Remuneration 
Committee believe that the 
bonus outcome is not a fair and 
accurate reflection of business 
performance.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

95

GOVERNANCEGovernance
Remuneration Policy 

Long-Term Incentive 
Plan (LTIP) Awards 
are designed to 
incentivise the 
Executive Directors 
to maximise total 
shareholder returns 
by successfully 
delivering the 
Company’s 
objectives and to 
share in the resulting 
increase in total 
shareholder value. 

Awards are granted annually to 
Executive Directors in the form of nil 
cost options. These will vest at the 
end of a three year period subject to:

 ą the Executive Director’s 

continued employment at the 
date of vesting; and

 ą satisfaction of the performance 

conditions.

The Remuneration Committee may 
award dividend equivalents on 
awards to the extent that these vest.

A further two year holding period 
post vesting will apply.

Malus will apply for the two year 
period from grant to vesting with 
clawback applying for the two year 
period post vesting.

Maximum annual award of 
200% of base salary.
In exceptional 
circumstances, such as 
to secure an external 
appointment or in specific 
retention scenarios, an 
award of up to 300% of 
salary may be made.

25% of the award will vest 
for threshold performance. 
100% of the award 
will vest for maximum 
performance. Straight line 
vesting between these 
points.

The majority of the awards will 
be subject to financial metrics, 
with the balance based on 
strategic metrics.

The Remuneration Committee 
retains discretion in exceptional 
circumstances to change 
performance measures and 
targets and the weightings 
attached to performance 
measures part-way through a 
performance period if there is 
a significant and material event 
which causes the Remuneration 
Committee to believe the 
original measures, weightings 
and targets are no longer 
appropriate. 

Discretion may also be 
exercised in cases where the 
Remuneration Committee 
believe that the vesting 
outcome is not a fair and 
accurate reflection of business 
performance.

HMRC Share 
Incentive Plan
To encourage 
wide employee 
share ownership 
and thereby align 
employees’ interests 
with shareholders.

Shareholding 
Requirement
To support long 
term commitment 
to the Company and 
the alignment of 
Executive Director 
interests with those 
of shareholders.

The Company has a share incentive 
plan in which the Executive Directors 
are eligible to participate (which is 
HMRC registered and is open to all 
eligible staff).

UK scheme in line with 
HMRC limits as amended 
from time to time.

None

N/A

None

200% of salary for all Executive 
Directors, to be reached over a five-
year period from appointment to the 
Board. 

Executive Directors must retain 
a shareholding on cessation of 
employment for two years equal to 
the lower of 200% of salary and the 
actual shareholding on cessation. 
Shares bought by Executive Directors 
and shares granted prior to this 
policy coming

Adherence to these guidelines is a 
condition of continued participation 
in the equity incentive arrangements.

96

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

The base fees for Non-
Executive Directors are set 
at a market rate.

None

In general, the level of fee 
increase for the Non-
Executive Directors will be 
set taking account of any 
change in responsibility 
and will take into account 
the general rise in salaries 
across the UK workforce.

The Company will pay 
reasonable expenses 
incurred by the Chairman 
and Non-Executive 
Directors.

Non-Executive 
Director fees
Provides a level 
of fees to support 
recruitment and 
retention of Non-
Executive Directors 
with the necessary 
experience to 
advise and assist 
with establishing 
and monitoring the 
Company’s strategic 
objectives.

The Board as a whole is responsible 
for setting the remuneration of the
Non-Executive Directors, other than 
the Chairman whose remuneration 
is considered by the Remuneration 
Committee and recommended to the 
Board.

Non-Executive Directors are paid 
a base fee and additional fees 
for acting as chair of committees. 
The Chair of the Company does 
not receive any additional fees for 
membership of committees.

Fees are typically reviewed every 
three based on equivalent roles in 
an appropriate comparator group 
used to review salaries paid to the 
Executive Directors. Fees may be 
reviewed more regularly than this in 
exceptional circumstances, such as 
a significant increase in the size or 
complexity of the business.

Non-Executive Directors do 
not participate in any variable 
remuneration or benefits 
arrangements.

Discretion
The Remuneration Committee has discretion in several 
areas of Policy as set out in this report. The Remuneration 
Committee may also exercise operational and administrative 
discretions under relevant plan rules approved by shareholders 
as set out in those rules. In addition, the Remuneration 
Committee has the discretion to amend the Policy with regard 
to minor or administrative matters where it would be, in the 
opinion of the Remuneration Committee, disproportionate to 
seek or await shareholder approval.

Differences in policy from the wider employee population
The Group aims to provide a remuneration package for all 
employees that is market competitive and operates the same 
reward and performance philosophy throughout the business. 
As with many companies, the Group operates variable pay 
plans primarily focused on mid to senior management level.

Recruitment policy
The Company’s approach when setting the remuneration of 
any newly recruited Executive Director will be assessed in line 
with the same principles for the Executive Directors, as set 
out in the remuneration policy table above. The Remuneration 
Committee’s approach to recruitment remuneration is to 
pay no more than is necessary to attract candidates of 
the appropriate calibre and experience needed for the role 
from the market in which the Company competes. The 
Remuneration Committee will have regard to guidelines and 

shareholder sentiment regarding one-off or enhanced short-
term or long-term incentive payments made on recruitment 
and the appropriateness of any performance measures 
associated with an award.

The remuneration package for a new Executive Director 
would be set in accordance with the terms of the Company’s 
approved policy.  In the year of recruitment, the maximum 
variable pay will be 400% of salary (other than in exceptional 
circumstances where up to 500% of salary may be made if 
sign-on compensation is provided).

The Remuneration Committee’s policy is not to provide sign on 
compensation. However, in exceptional circumstances where 
the Remuneration Committee decides to provide this type of 
compensation it will endeavour to provide the compensation 
in equity, subject to a holding period during which cessation 
of employment will generally result in forfeiture and subject to 
the satisfaction of performance targets. The maximum value of 
this one off compensation will be proportionate to the overall 
remuneration offered by the Company and in all circumstances 
is limited to 100% of salary. 

The Committee will carefully consider this matter to ensure 
consistency with the principles outlined earlier, particularly in 
relation to shareholder alignment, and will take appropriate 
external advice before finalising a decision in this regard 
and where practical will consult with the Company’s key 
shareholders.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

97

GOVERNANCEThe dates of appointment of the Non-Executive Directors and 
their notice periods are as stated in the table below.

Non-Executive 
Director

Date of 
appointment

Notice period

David Kelly

28 September 
2015

3 months

Elaine O’Donnell

3 July 2018

3 months

Richard Pennycook

1 April 2019

3 months

Justine Greening

4 March 2021

3 months

The terms of the Non-Executive Directors’ positions are 
subject to their re-election by the Company’s shareholders 
at the AGM scheduled to be held on 25 February 2022 and 
to re-election at any subsequent AGM at which the Non-
Executive Directors stand for re-election.

Payment for loss of office
The Remuneration Committee will honour Executive Directors’ 
contractual entitlements. Service contracts do not contain 
liquidated damages clauses. If a contract is to be terminated, 
the Remuneration Committee will determine such mitigation 
as it considers fair and reasonable in each case. There are no 
contractual arrangements that would guarantee a pension 
with limited or no abatement on severance or early retirement. 

There is no agreement between the Company and its 
Executive Directors or employees providing for compensation 
for loss of office or employment that occurs because of a 
takeover bid. 

The Remuneration Committee reserves the right to make 
additional payments where such payments are made in good 
faith in discharge of an existing legal obligation (or by way 
of damages for breach of such an obligation); or by way of 
settlement or compromise of any claim arising in connection 
with the termination of an Executive Director’s office or 
employment. 

Governance
Remuneration Policy 

The Remuneration Committee’s policy is not to provide buy 
outs as a matter of course. However, should the Remuneration 
Committee determine that the individual circumstances of 
recruitment justified the provision of a buyout, the equivalent 
value of any incentives that will be forfeited on cessation of a 
director’s previous employment will be calculated taking into 
account the following:

 ą

 ą

 ą

  The proportion of the performance period completed on 

the date of the director’s cessation of employment;

  The performance conditions attached to the vesting of 

these incentives and the likelihood of them being satisfied; 
and

  Any other terms and conditions having a material effect 

on their value (“lapsed value”).

The Remuneration Committee may then grant up to the 
same value as the lapsed value, where possible, under 
the Company’s incentive plans. To the extent that it was 
not possible or practical to provide the buyout within the 
terms of the Company’s existing incentive plans, a bespoke 
arrangement would be used.

Where an existing employee is promoted to the Board, the 
policy set out above would apply from the date of promotion 
but there would be no retrospective application of the policy 
in relation to subsisting incentive awards or remuneration 
arrangements. Accordingly, prevailing elements of the 
remuneration package for an existing employee would be 
honoured and form part of the ongoing remuneration of the 
person concerned. These would be disclosed to shareholders 
in the Remuneration Report for the relevant financial year.

The Company’s policy when setting fees for the appointment 
of new Non-Executive Directors is to apply the policy which 
applies to current Non-Executive Directors.

Service agreements and letters of appointment
Each of the Executive Directors’ service agreements is for 
a rolling term and may be terminated by the Company 
or the Executive Director by giving 6 months’ notice. The 
Remuneration Committee’s policy for setting notice periods is 
that a 6 month period will apply for Executive Directors. The 
Remuneration Committee may in exceptional circumstances 
arising on recruitment, allow a longer period of up to 12 
months, which would in any event reduce to 6 months 
following the first year of employment.

The Non-Executive Directors of the Company (including the 
Chairman) do not have service contracts. The Non-Executive 
Directors are appointed by letters of appointment which set 
out the terms and conditions of their appointment. 

98

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

When determining any loss of office payment for a departing individual, the Remuneration Committee will always seek to minimise 
cost to the Company whilst seeking to address the circumstances at the time.

Remuneration element

Treatment on exit

Salary, benefits and 
pension

Salary, benefits and pension will normally be paid over the notice period. The Company has 
discretion to make a lump sum payment on termination equal to the salary, value of benefits 
and value of Company pension contributions payable during the notice period. In all cases, the 
Company will seek to mitigate any payments due.

Annual bonus plan

If the executive is a good leaver, the bonus will be pro-rated to time and performance for year of 
cessation. Otherwise, no bonus is payable for the year of cessation.

LTIP

Good leaver reason – pro-rated to time and performance in respect of each subsisting LTIP 
award. 

If the executive is a good leaver, LTIP award will be pro-rated to time and performance in respect 
of each subsisting LTIP award. Otherwise, any unvested LTIP awards will vest. The Remuneration 
Committee has the discretion to pro-rate the maximum number of shares to the time from the 
date of grant to the date of cessation. It is the Remuneration Committee’s intention to only 
use this discretion in circumstances where there is an appropriate business case which will be 
explained in full to shareholders.

The Remuneration Committee also has discretion to reduce the level of vesting of an award from 
the formulaic level of vesting if, in the opinion of the Board, the performance of the Executive 
Director or the Company justifies such a reduction. 

The post-vesting holding period will continue to apply irrespective of employment status unless 
the Committee, in exceptional circumstances, determines otherwise.

Post cessation 
shareholding requirement

Upon departure, individuals will be required to retain 100% of their shareholding requirement (or 
full actual holding if lower) for a period of two years post-cessation.

Change of control

The Remuneration Committee’s policy on the vesting of incentives on a change of control is summarised below:

Name of incentive plan

Change of control

Discretion

Annual bonus plan

Pro-rated to time and performance to the 
date of the change of control.

The Remuneration Committee has discretion to 
continue the operation of the Plan to the end of the 
bonus year.

LTIP

The number of shares subject to subsisting 
LTIP awards vesting on a change of control 
will be pro-rated to time and performance 
to the date of the change of control.

The Remuneration Committee retains absolute 
discretion regarding the proportion vesting taking 
into account time and performance. 

There is a presumption that the Remuneration 
Committee will pro-rate to time. The Remuneration 
Committee will only waive pro-rating in exceptional 
circumstances where it views the change of 
control as an event which has provided a material 
enhanced value to shareholders which will be 
fully explained to shareholders. In all cases the 
performance conditions must be satisfied.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

99

GOVERNANCEIllustrations of application of remuneration policy 
The charts below illustrate how the potential future 
remuneration of the Executive Directors may vary at different 
levels of performance and the percentage each element may 
form together with the possible total value. For the purpose of 
this chart, the following assumptions have been made:

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

  The base salary levels are those in effect as at the date of 

the 2022 AGM. 

  Fixed elements comprise base salary, pension and other 

benefits. 

  Benefits levels are assumed to be the same as in the 

2021 financial year for each Executive Director.
  Bonus opportunity and LTIP award levels are the 
maximum levels set out in the Policy table above. 

  For target performance, assumptions of bonus payout 
of 50% of maximum and LTIP vesting at 62.5% of 
maximum.

  For maximum performance, assumptions of bonus payout 
of 100% of maximum and maximum vesting of the LTIP 
at 100% of salary. 

  No share price increase has been assumed, save for in the 
scenario which illustrates the impact of 50% share price 
appreciation on the potential value of future remuneration.
  Dividend equivalents have not been added to LTIP share 

awards.

Governance
Remuneration Policy 

Consideration of shareholder views
The Remuneration Committee considers shareholder feedback 
received in relation to the AGM each year and guidance from 
shareholder representative bodies more generally.

In formulating the 2021 remuneration policy the Committee 
also consulted directly with a number of the Company’s 
significant shareholders regarding their views on remuneration 
practices and policies. The views expressed during these 
consultations were taken into consideration as part of the 
review of the policy. 

Consideration of conditions elsewhere in the company
The Remuneration Committee considers pay and employment 
conditions across the Company when reviewing the 
remuneration of the Executive Directors and other senior 
employees. In particular, the Remuneration Committee 
considers the range of base pay increases across the Group 
when reviewing base salaries for Executive Directors in 
addition to a range of applicable pay ratios.

The Committee supports the Board’s initiative to ensure 
employee views and concerns are taken into account in its 
decision making and has a clear understanding of pay and 
benefits at all team member levels in the Group. This includes 
decisions relating to the remuneration arrangements for senior 
management and the Executive Directors.

Our employees are critical to our success and we aim 
to provide market competitive remuneration and benefit 
packages in order to continue to be seen as an employer of 
choice. The remuneration structure for our wider workforce 
is similar to that of our Executive Directors and contains both 
fixed and performance-based elements. Generally, the more 
senior the individual, the greater the variable pay offer as a 
proportion of overall pay due to the ability of senior managers 
to impact more directly upon Company performance. 

Whilst the Committee does not consult directly with 
colleagues when determining the Remuneration Policy 
for Executive Directors, awards under the LTIP scheme 
are operated for other colleagues to ensure alignment of 
objectives across the Group and pension entitlement for 
the current Executive Directors is in line with the rest of 
the workforce. We also have an open, collaborative and 
inclusive management structure and engage regularly with 
our employees on a range of issues including the Group’s 
approach to remuneration. We do this through employee 
surveys, our weekly company-wide Beach Life calls and 
regular appraisals. Last year, we strengthened the link 
between employees and the Board following David Kelly’s 
appointment as the designated Non-Executive Director for 
employee engagement. You can read more about how we 
engage with our workforce on page 59.

100

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

    
CEO (£’000)

CEO

Maximum with 50% SP 
appreciation

20.6%

19.8%

Maximum

25.7%

24.8%

39.7%

49.5%

872

19.8%

1,087

On-target

36%

17.9%

44.8%

602

Minimum

100%

224

£0

£200,000

£400,000

£600,000

£800,000

£1,000,000

£1,200,000

Salary, benefits and pension

Bonus

LTIP

LTIP (50% share price appreciation)

CFO (£’000)

CFO

Maximum with 50% SP 
appreciation

20.6%

19.9%

Maximum

25.7%

24.8%

39.7%

49.5%

19.9%

1,385

1,110

On-target

37.2%

17.9%

44.8%

767

Minimum

100%

285

£0

£200,000

£400,000

£600,000

£800,000

£1,000,000

£1,200,000

£1,400,000

£1,600,000

Salary, benefits and pension

Bonus

LTIP

LTIP (50% share price appreciation)

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

101

GOVERNANCEGovernance
Annual Report on Remuneration

The Remuneration Committee’s Annual Report on remuneration for the year ended 30 September 2021 is set out below. The 
Statutory Auditor is required to report on the following information up to and including the Statement of Director’s Shareholdings 
requirement and Share Interests. 

How Remuneration links with strategy
It is essential that a fair, competitive and attractive remuneration policy is in place in order to ensure the future success of the 
Company. Our remuneration policy is designed to be fair and competitive, support the strategic objectives of the Company 
and motivate the Executive Directors to deliver the short and long-term strategy as set out on page 14. In the table below, we 
summarise how the Company’s strategic priorities are aligned with the remuneration policy. 

Strategic priority 

1

  Invest in talent and technology.   

3

 Optimise our direct and differentiated supply.  

5

  Diversify into adjacent beach holiday markets.  

2

4

6

 Become a brilliant digital brand. 

Grow our share of B2B beach. 

 Champion customer-centric change.

Metric

Scheme

Measurement 
period

Link with strategy

Profit Before Tax 
(PBT)

Annual bonus

1 year

Progress towards the following strategic priorities drive an 
increase in profit:

1

2

3

4

5

6

Employee 
engagement score 
(EES)

Annual bonus

1 year

Employee satisfaction is impacted by the following strategic 
priorities:

1

2

Net Promoter Score 
(NPS)

Annual bonus

1 year

Customer satisfaction will be positively impacted by the 
following strategic priorities:

1

2

3

4

5

6

Prompted brand 
consideration

Annual bonus

1 year

Progress towards the following strategic priorities drive our 
brand consideration:

Passenger growth

Annual bonus

1 year

1

2

3

4

5

6

Passenger numbers growth will be driven by the following 
strategic priorities:

1

2

3

4

5

6

EBITDA growth

LTIP scheme

3 years

Progress towards the following strategic priorities drive an 
increase in earnings over the longer term

Group TTV

LTIP Scheme

3 years

Absolute and Relative 
Total Shareholder 
Return (TSR)

LTIP scheme

3 years

102

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

1

2

3

4

5

6

Progress towards the following strategic priorities drive an 
increase in the total transaction value for bookings made by 
the Group:

1

2

3

4

5

6

Progress towards the following strategic priorities drive 
earnings growth, and in turn should provide returns for 
shareholders in the long-term through share price growth 
and dividends

1

2

3

4

5

6

 
 
 
 
Single total figure of remuneration
Executive and Non-Executive Directors (Audited)
The tables below sets out the single total figure of remuneration and breakdown for each Executive and Non-Executive Director in 
respect of the 2021 financial year. Comparative figures for the 2020 financial year have also been provided. 

Figures provided have been calculated in accordance with the new UK disclosure requirements: the Large and Medium-Sized 
Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (Schedule 8 to the Regulations), as amended in 
2018 and 2019. 

Single total figure of remuneration for Executive Directors (audited)

Simon Cooper

Shaun Morton(1)

2021

2020

2021

2020

(£’000)

(£’000)

(£’000)

(£’000)

Fixed Pay

Base Salary 

207

86(2)

250

Benefits(3)

Pension(4)

Total Fixed Pay

Variable Pay

Bonus(5)

LTIP(6), (7), (8) 

Total Variable Pay

2

1

210

0

0

0

2

1

89

0

0

0

Total Single Figure of Remuneration

210

89

1

1

252

0

224

224

476

52

0.5

0.5

53

0

0

0

53

(1)    Shaun Morton joined the Board on 17 July 2020. The 2020 remuneration data reflects pay for the period in which he was a Director of the Company.
(2)     Simon Cooper’s salary was increased to £207,060 with effect from 1 January 2020 however Simon voluntarily sacrificed his salary for 7 months of the year from  

March 2020 to September 2020 in light of the COVID-19 pandemic. 

(3)     Taxable benefits received were family medical insurance.
(4)    Pension benefits are employer contributions to the Group workplace pension scheme (3% of eligible earnings) in line with the rest of the workforce. 
(5)     Annual bonus payments for performance in the relevant financial year. For FY20 and FY21, no bonuses have been paid.
(6)   The value of the LTIP for 2020 for Simon Cooper relates to the 2018 award, which had a three-year performance period, ending 30 September 2020. Based on  

performance over this period, the Remuneration Committee determined that none of the award would vest. 

(7)    The proportion of Simon Cooper’s 2019 LTIP award which was subject to EPS performance (70% of the overall award) lapsed in full due to the performance

  condition not being achieved. The remaining 30% of this award is subject to an ongoing Absolute TSR performance condition and will not vest until February 2022,
  subject to performance against this.  

(8)    The value of Shaun Morton's LTIP for 2021 relates to two awards that were granted prior to his appointment to the Board. Shaun Morton's FY19 LTIP award had  
  a three year vesting period ending 30 September 2021 and was subject to continued employment (no performance conditions). An element of Shaun Morton's   
  FY19 Management LTIP was subject to continued employment, which vested on 30 September 2021, with the balance subject to performance conditions due to  
  vest on the later of 31 March 2022 and the date that the Remuneration Committee determines the extent to which the performance conditions have been satisfied.  
  To the extent that these awards have vested, there is no value attributable to share price appreciation. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

103

GOVERNANCE  
 
 
 
 
 
 
 
 
Governance
Annual Report on Remuneration

Single total figure of remuneration for Non-Executive Directors (audited)

Richard Pennycook

David Kelly

Elaine O’Donnell

Justine Greening(1)

2021

2020

2021

2020

2021

2020

2021

2020

(£’000)

(£’000)

(£’000)

(£’000)

(£’000)

(£’000)

(£’000)

(£’000)

Fees(2)

Benefits

Pension

Fixed 
Pay

161

145

63

57

57

51

28

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Total Fixed Pay

161

145

63

57

57

51

28

Bonus

Variable 
Pay

LTIP

Total Variable Pay

Total Single Figure of 
Remuneration

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

161

145

63

57

57

51

28

-

-

-

-

-

-

-

-

(1)      The 2021 remuneration data reflects that Justine Greening was appointed Non-Executive Director from 4 March 2021
(2)    

 The 2020 remuneration data reflects that all Non-Executive Directors serving at the time voluntarily agreed to a 20% reduction in their fees for 6 months of the  

  year from April 2020 to September 2020 in light of COVID-19.

Additional information regarding single figure table (audited)
The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to 
the business strategy, shareholder expectations, the markets in which the Group operates and external advice. To the extent that 
any performance condition is not met, the relevant part of the award will lapse. There is no retesting of performance. 

Bonus awards (audited) 
2021 annual bonus awards and performance targets
For the year ended 30 September 2021, the maximum bonus opportunity for Simon Cooper and Shaun Morton, would have been 
100% of salary.

As noted in the Chairman’s statement, the performance of the Group in FY21 has continued to be significantly impacted by 
COVID-19. Whilst the Committee recognises the strong contribution of the Executive Directors during FY21, and the actions 
taken to mitigate the impact of the global pandemic and protect the Group for the long term, the Committee determined (with the 
agreement of the CEO and CFO) that it would not be appropriate to pay a bonus to the Executive Directors for FY21. The annual 
bonus plan was therefore cancelled for the year. 

Long term incentives awarded in FY19 with performance period ending in 2021 and 2022 
Simon Cooper was granted an LTIP award on 12 February 2019 that is due to vest in February 2022. Performance under the 
award is based on EPS (70% weighting) and annualised TSR (30% weighting), as set out below. The three year performance 
period in relation to the EPS element ended on 30 September 2021 and the three year performance period in relation to the TSR 
element is due to end on 12 February 2022.

104

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
The EPS condition applying to 70% of the awards is provided in the table below:

Performance tier

Cumulative EPS over the three financial 
years FY19, FY20 and FY21

Below threshold

Less than 77.3p

Threshold

Maximum

77.3p

94.5p

Vesting

0%

25%

100%

Between threshold and maximum

Between 77.3p and 94.5p

Straight line vesting between 25% and 
100%

Actual EPS: (34.7p)

0%

Based on the above performance outcome, the EPS condition was not satisfied, therefore 70% of Simon’s FY19 award will lapse. 
No discretion will be applied to the final vesting outcome in relation to the EPS element. 

The Absolute TSR condition applying to 30% of the award is provided in the table below:

Performance tier

Below threshold

Threshold

Maximum

Annualised TSR over the three year period to 
12 February 2022

Less than 8%

8%

15% or above

Vesting

0%

25%

100%

Between threshold and 
maximum

Between 8% and 15%

Straight line vesting between 25% and 
100%

The extent to which the Absolute TSR condition has been satisfied will be determined following expiry of the three year 
performance period ending 12 February 2022. No discretion will be applied to the final vesting outcome in relation to the TSR 
element. 

Long term incentives awarded in 2021 (audited)
The table below sets out the details of the Long-Term Incentive Plan awards granted in the 2021 financial year. Vesting will be 
determined according to the achievement of performance conditions as outlined below. 

Director

LTIP

Value of 
award

Face value 
of award 
(£’000)

Number 
of shares 
awarded

Exercise 
Price 
(£)

Percentage of 
award vesting 
at threshold 
performance

Simon 
Cooper

LTIP – 
nil cost 
option

100% of 
salary

Shaun 
Morton

LTIP – 
nil cost 
option

200% of 
salary

£207,060

84,861

Nil

25%

£500,000

204,918

Nil

25%

Performance 
period end date

Performance 
conditions

30 September 
2023

5 February 2024

30 September 
2023

EPS (70%)

Absolute TSR 
(30%)

EPS (70%)

5 February 2024

Absolute TSR 
(30%)

The awards were granted on 5 February 2021. The number of shares awarded is calculated using the closing share price on 30 
September 2020, which was £2.44.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

105

GOVERNANCE 
Governance
Annual Report on Remuneration

The EPS condition applying to 70% of the awards is provided in the table below:

Performance tier

EPS for the last financial year of the 
EPS performance period (FY23)

% of EPS element capable of 
vesting

Below threshold

Less than 17.27 pence

Threshold

Maximum

17.27 pence

23.37 pence or above

0%

25%

100%

Between threshold and maximum

Between 17.27 and 23.37 pence

Pro-rata between 25% - 100%

The Absolute TSR condition applying to 30% of the awards is provided in the table below:

Performance tier

Below threshold

Threshold

Maximum

Annualised TSR over the three year 
performance period

Less than 8%

8%

15% or above

Vesting

0%

25%

100%

Between threshold and maximum

Between 8% and 15%

Pro-rata between 25% - 100%

Absolute TSR is averaged over a one month period prior to the beginning and end of the performance period. 

Payments to past directors

There were no payments made to past directors during FY21.

Statement of directors’ shareholdings and share interests (audited)

Director

Simon Cooper

Shaun Morton

Share plan awards 
subject to performance 
condition

Share plan awards 
subject to continued 
employment

Share plan interests 
vested but unexercised

Shares held out-
right(1)

179,435

249,918(3)

-

30,286 (4)

50,298(2)

74,358(5)

7,849,603

3,030

Between 30 September and the date of this report (9 December 2021), Simon Cooper and Shaun Morton’s shareholdings and share 
interests remained unchanged.

(1)   

 This information includes holdings of any connected persons.

(2)    Simon Cooper’s 2016 LTIP award vested on 27 November 2018 and his 2017 award vested on 26 November 2019. Performance in relation to both awards was  
  based on EPS (70% weighting) and annualised TSR (30% weighting) over the three-year period to 30 September 2018 and 30 September 2019 respectively.   
  30% of the 2016 award vested, equivalent to 27,522 nil-cost options and 22.9% of the 2017 award vested, equivalent to 22,776 nil-cost options. Simon’s 2018  
  LTIP did not vest as the performance outcome was nil.

(3)   

In addition to the 2021 LTIP award referred to above, which was granted to Shaun when he was a director of the Company, Shaun was also granted a  

  management LTIP award in FY19 during his tenure as Director of Finance over a total of 45,000 share plan awards which are subject to performance conditions.
(4)    During Shaun’s tenure as Director of Finance (and therefore prior to him becoming a statutory director), Shaun was granted awards over 30,286 shares which are  

  subject to continued employment. These awards are due to vest between October 2021 and September 2022.

(5)    During Shaun’s tenure as Director of Finance, he was granted awards over a total of 74,358 shares which have vested between September 2020 and September  

  2021 but have not yet been exercised.

106

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
The table below sets out details of the share options exercised by Executive Directors during the year:

Director

Simon Cooper

Shaun Morton

Share plan interests exercised during the year to 30 September 2021

Number of options exercised

Share price on date of exercise

-

-

N/A

N/A

The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Director

Shareholding 
requirement

Shares held for purpose of shareholding 
requirement(1)

Number of shares

% of salary(2)

Shareholding requirement met?

Simon Cooper

200% of salary

7,906,261

14,624%

Shaun Morton(3)

200% of salary

55,461

85%

Yes

No

(1)    Shares included for the purposes of measuring the shareholding requirement include shares owned outright (including those by connected persons), vested but  

  unexercised share options and unvested shares subject to continued employment only (on a net of tax basis).

(2)    The share price of 3.83 pence as at 30 September 2021 (the last business day of the financial year ending 30 September 2021) has been taken for the purpose of  

  calculating the current shareholding as a percentage of salary.

(3)    Shaun Morton joined the Company as CFO on 17 July 2020 and has five years from this date to build up his shareholding requirement.

Non-Executive Directors are not subject to a shareholding requirement. Details of their interests in shares are set out below:

Director

Shares held 30 September 2021

Richard Pennycook

David Kelly

Elaine O'Donnell

Justine Greening

48,267

10,258

11,447

3,636

Between 30 September and 9 December 2021, the Non-Executive Directors’ interest in shares remained unchanged.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

107

GOVERNANCE 
 
Governance
Annual Report on Remuneration

Comparison of overall performance and pay (TSR graph)
The graph below shows the value of £100 invested in the Company’s shares since listing compared to both the FTSE 250 and 
FTSE Small Cap indices. These indices were chosen as they each reflect an index to which the Group has been a constituent 
since the IPO in 2015. The graph shows the Total Shareholder Return generated by both the movement in share value and the 
reinvestment over the same period of dividend income. This graph has been calculated in accordance with the Regulations. It 
should be noted that the Company listed on 28 September 2015 and therefore only has a listed share price for the period from 28 
September 2015 to 30 September 2021. 

n
r
u
t
e
r

l

r
e
d
o
h
e
r
a
h
s

l

a
t
o
T

)

O
P

I

t
a

t
n
e
m
t
s
e
v
n

i

0
0
1
£
g
n
m
u
s
s
a
(

i

300

250

200

150

100

50

0

IPO Sep
15

Dec
15

Mar
16

Jun
16

Sep
16

Dec
16

Mar
17

Jun
17

Sep
17

Dec
17

Mar
18

Jun
18

Sep
18

Dec
18

Mar
19

Jun
19

Sep
19

Dec
19

Mar
20

Jun
20

Sep
20

Dec
20

Mar
21

Jun
21

Sep
21

On the Beach

FTSE Small Cap

FTSE 250

Chief Executive Officer historical remuneration
The table below sets out the total remuneration delivered to the Chief Executive Officer since Admission:

Chief Executive Officer

Total Single Figure (£000s)

2021

2020

2019

2018

2017

2016

2015

210

89

305

316

201

239

131

Annual bonus payment level achieved (% of maximum 
opportunity) 

LTIP vesting level achieved (% of maximum opportunity) 

-

-

-

-

-

-

-

27.8%

-

22.9% 30%

n/a

n/a

n/a

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first grant 
made in May 2016.

The employee engagement committee and other engagement initiatives continue to meet and have a tangible input into all matters 
affecting the Company, including remuneration and benefits. Further details on these initiatives can be found on pages 54 to 59.

108

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
Relative importance of the spend on pay
The table below sets out the relative importance of spend on pay in the 2020 and 2021 financial years compared with other 
disbursements. All figures provided are taken from the relevant Company Accounts.

Profit distributed by way of dividend

Overall spend on pay including Executive 
Directors

Disbursements from profit 
in 2021 financial year

Disbursements from profit 
in 2020 financial year

(£m)

-

23.1

(£m)

2.6

19.0

% change

(100%)

21%

CEO pay ratio reporting
In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO pay 
(based on single total figure of remuneration) to that of UK employees for 2021. The calculation has been performed in line with 
‘Option A’ and is based on the total single figure of remuneration methodology. 

Year

Methodology

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

2020/21

Option A

11:1

8:1

4:1

We used ‘Option A’ as we believe this is the most statistically robust method and is in line with the general preference of 
institutional shareholders. All figures are calculated using pay and benefits data for the financial year to 30 September 2021 for 
individuals employed as at the financial year end. The pay ratio has been calculated using the actual pay and benefits received in 
FY21. No elements of pay were omitted. Full-time equivalent figures were determined by up-rating relevant pay elements based 
on the average proportion of full-time hours the employee worked during the year and (for joiners during the year) the proportion 
of the year they were employed. Employees who left during the year were not included in the calculation. Each employee’s total 
pay and benefits was calculated taking into account any reduced level of pay during the year (for example whilst furloughed under 
the Coronavirus Government Job Retention Scheme).

The table below sets out the salary, and total pay and benefits, for each of the 3 quartile employees (P25, P50 and P75)

25th percentile (P25)

Median (P50)

75th percentile (P75)

Salary

Total pay and benefits

£19,000

£19,760

£26,755

£27,300

£47,275

£48,488

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s 
employees. Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors including 
market practice, experience and performance in role. In reviewing the ratios the Committee also noted that the CEO’s remuneration 
package is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider workforce due to the nature 
of the role, and this means the ratio is likely to fluctuate depending on the performance of the business and associated outcomes of 
incentive plans in each year.

There is a higher pay ratio this year compared to last year (median pay ratio last year was 3:1) due to the fact that last year, Simon 
Cooper voluntarily sacrificed his salary for 7 months of the year in light of the COVID-19 pandemic. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

109

GOVERNANCE 
Governance
Annual Report on Remuneration

Change in Directors’ remuneration compared with employees

The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from 2020 to 2021 
compared with the average percentage change for employees. 

Executive Directors

Simon Cooper

Shaun Morton(1)

Non-Executive Directors

Richard Pennycook

David Kelly

Elaine O'Donnell 

Justine Greening(2)

Wider workforce

Average employee of the Company

Average employee – Group wide(3)

Salary/fees

Benefits

Bonus

139%

0%

11%

11%

11%

-

-

2%(4)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

The increases in Executive and Non-Executive Directors’ pay are due to salaries sacrificed during FY20. 

(1)      Shaun Morton’s salary for FY20 has been annualised for the purposes of calculating the percentage change (Shaun was appointed to the Board on 17 July 2020).
(2)   

Justine Greening was appointed to the Board on 4 March 2021, therefore there is no FY20 comparison.

(3)      As the only employees of the Company are its Directors, we have presented data based on average remuneration for employees across the Group.
(4)      Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period.

Shareholder voting at annual general meeting
The Committee is committed to shareholder dialogue, seeks to ensure optimal alignment for all stakeholders and to ensure 
shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Annual Report on 
Remuneration was subject to a shareholder vote at the AGM on 5 February 2021, the results of which were as follows:

 Resolution

Ordinary Resolution to approve the directors’ remuneration report for the year 
ended 30 September 2020 (2021 AGM)

For

Against

Withheld

133,484,269

198,964 

1,554,078 

(99.85%)

(0.15%)

Implementation of remuneration policy in financial year 2022
The Remuneration Committee proposes to implement the Policy for 2022 as set out below. In implementing the Policy, the 
Committee will continue to take into account factors such as remuneration packages available with comparable companies, the 
Company’s overall performance, internal relativities, achievement of corporate objectives, individual performance and experience, 
general market and wider economic trends.

110

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Salary
Last year, neither Simon Cooper nor Shaun Morton received an increase in salary due to the trading performance of the Group 
in light of COVID-19 (notwithstanding that the average increase across the wider workforce was 1%). For this year, the 
Remuneration Committee has determined that a salary increase of 4.2% will be applied for Simon Cooper, effective 1 January 
2022. This is in line with the average increase awarded to the general workforce. Shaun Morton will receive a salary increase of 
10.0%, effective 1 January 2022, to reflect his development in role and strong performance since his appointment to the Board in 
2020. 

Name

Simon Cooper

Shaun Morton

Salary (£)

Percentage Change

2022

2021

£215,757

£207,060

£275,000

£250,000

4.2%

10%

NED fees
Non-Executive Director fees are typically reviewed every three years other than in exceptional circumstances. The last review took 
place in September 2018, therefore a review was scheduled to be undertaken during FY21, however in light of the challenges 
presented by COVID-19 and the continued market uncertainties, the Board has agreed that the fee review will be deferred for a 
year. As such no change to the fees will be made in FY22.

Position

 Chairman Fee

 Base Fee

 Additional fees are paid for:

 Senior Independent Director

 Chair of Audit Committee

 Chair of Remuneration Committee

Fee

£161,000

£48,000

£6,000

£9,000

£9,000

No additional fee is paid to the Chairman as the Chair of the Nomination Committee

Benefits and pension
No changes are proposed to benefits or pension.

Annual bonus plan
The maximum bonus opportunity for the Executive Directors will remain at 100% of salary.

In line with the proposed Policy, 50% of the annual bonus for FY22 will be based on Profit before Tax targets, with the remaining 
50% based on performance against other financial and non-financial targets aligned with the company’s strategy. For FY22, the 
remaining 50% will be weighted equally across the following metrics:
 ą Net promoter score;
 ą
 ą
 ą

Employee engagement;
Prompted brand consideration; and
Passenger number growth.

The Remuneration Committee is of the opinion that given the commercial sensitivity arising in relation to the detailed performance 
targets used for the annual bonus, disclosing precise targets for the bonus plan in advance would not be in shareholder interests. 
Actual targets will be published following the end of the performance period in line with established practice so shareholders can 
fully assess the basis for any pay-outs under the annual bonus. 

To ensure that the bonus opportunity results in shareholder alignment and provides greater retention value, up to 50% of any 
bonus payment will be deferred into nominal cost share options for two years. Malus and clawback provisions will apply. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

111

GOVERNANCEGovernance
Annual Report on Remuneration

LTIP award
It is intended that a grant under the LTIP will be made during FY22. The LTIP award for Simon Cooper will be 100% of salary 
(below the 200% of salary limit under the Policy), consistent with FY21, to reflect his material shareholding. The LTIP award for 
Shaun Morton will be 200% of salary, consistent with the previous CFO, to help build his shareholding and align with shareholder 
interests. In line with the proposed Policy, the performance conditions will be based on targets for Absolute TSR, Relative TSR, 
EBITDA growth and the total transaction value of bookings made by the Group (TTV). We will set the performance targets for 
the award at the date of grant (expected to be February 2022 subject to approval of the new Policy by shareholders at the AGM 
in February 2022). The targets will be disclosed in the RNS announcement accompanying the grant, as well as in next year’s 
Directors’ Remuneration Report.

The Committee believes that these measures are transparent, easy to understand, easy to track and communicate, cost effective 
to measure and fundamentally aligned to the Group’s strategic goals.

Composition and terms of reference of the Remuneration Committee
The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the remuneration 
policy and for determining specific packages for the Chairman, Executive Directors and such other senior employees of the Group 
as the Board may determine from time to time. The terms of reference for the Remuneration Committee are in line with the Code 
and are available on the Company’s website, www.onthebeachgroupplc.com. 

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee receives 
assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues relating to their 
own remuneration are being discussed. The Remuneration Committee met 3 times during FY21 and member attendance is set out 
below:

 David Kelly (Chair)

 Elaine O’Donnell

Richard Pennycook

Justine Greening

(1)   

Justine Greening was appointed to the Board on 4 March 2021.

Member from

Meetings attended

August 2015

July 2018

April 2019

3/3

3/3

3/3

March 2021

1/1(1)

Advisers to the Remuneration Committee 
During the financial year the Committee took advice from PricewaterhouseCoopers LLP (PwC) who were retained as external 
independent remuneration advisors to the Committee. 

During the financial year, PwC advised the Company on all aspects of remuneration policy for Executive Directors and members of 
the Executive Team. 

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals who 
provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair their 
independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is 
designed to ensure objective and independent advice is given to remuneration committees. 

PwC received fees of £41,100 for their advice during the year to 30 September 2021.

On behalf of the board

David Kelly
Chair of the Remuneration Committee
9 December 2021

112

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Governance
Other statutory and regulatory disclosures 

Statutory information
Information required to be part of the Directors’ Report can be 
found elsewhere in this document, as indicated in the table 
below and is incorporated into this Report by reference:

Management Report 
This Directors’ Report (pages 66 to 127) together with the 
Strategic Report (pages 6 to 65) form the Management 
Report for the purposes of DTR 4.1.8R.

Section of Report         

           Page reference

Employee engagement

(page 59)

Employment of disabled 
persons

(page 58) 

Future developments of the 
business

(pages 13-19)

Stakeholder engagement and 
s.172 statement

(pages 44-52)

Viability statement

(pages 41-42)

Directors’ interests

(pages 68-69, 74, 107)

Directors’ responsibilities 
statement

(page 127)

Greenhouse gas emissions

(pages 63-64)

Risk management

Strategic Report (pages 
30-40) and note 23 to 
the consolidated financial 
statements

Human rights and anti-bribery 
and corruption

(page 64)

Diversity

(page 57)

Non-financial key performance 
indicators

(pages 21-22)

Directors’ Report
All sections under the heading ‘Governance’ on page 66 of this 
document comprise the Directors’ Report for On the Beach 
Group plc (company number 09736592) (the ‘Company’) and 
its subsidiaries (together the ‘Group’) for the financial year to 
30 September 2021.

Strategic Report 
All sections under the heading ‘Strategic Report’ on page 5 of 
this document comprise the Strategic Report.  The Strategic 
Report sets out the development and performance of the 
Group’s business during the financial year, the position of 
the Group at the end of the year and a description of the 
principal risks and uncertainties (including the financial risk 
management position) which is set out on pages 30 to 40.

UK Corporate Governance Code
The Company’s statement with regards to its adoption of 
the UK Corporate Governance Code can be found in the 
Corporate Governance Statement on page 70.  The Corporate 
Governance Statement forms part of this Directors’ Report 
and is incorporated into it by reference.

Directors
The names of the Directors who held office during the year 
are set out on pages 68 and 69. Biographical details of all the 
Directors serving at the date of this annual report are shown 
on pages 68 and 69.  Subject to law and the Company’s 
Articles of Association, the Directors may exercise all of the 
powers of the Company and may delegate their power and 
discretion to Committees.

Appointment and replacement of Directors
The appointment and replacement of directors is governed 
by the Company’s articles of association (‘Articles’), the UK 
Corporate Governance Code, the Companies Act 2006 and 
related legislation.  The Directors may from time to time 
appoint one or more directors.  The Board may appoint any 
person to be a director (so long as the number of directors 
does not exceed the limit prescribed in the Articles).  Under 
the Articles, any such director shall hold office only until the 
next AGM and shall then be eligible for election.  The Articles 
also require that at each AGM any director who held office at 
the time of the two preceding AGMs and who did not retire 
at either of them must retire, and any director who has been 
in office, other than a director holding an executive position, 
for a continuous period of nine years or more must retire 
from office.  However, in accordance with previous years and 
in accordance with best practice, all Directors will submit 
themselves for re-election at the AGM each year. Any director 
who retires at an AGM may offer himself for re-appointment 
by the shareholders.  

Justine Greening will stand for election and all other Directors 
will retire and stand for re-election at the 2022 AGM.  

Amendment of Articles of Association
The Company’s Articles of Association may only be amended 
by way of a special resolution at a general meeting of the 
shareholders. No amendments are proposed to be made at the 
forthcoming Annual General Meeting.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

113

GOVERNANCEGovernance
Other statutory and regulatory disclosures 

Share capital and control 
The Company’s issued share capital comprises ordinary 
shares of £0.01 each which are listed on the London 
Stock Exchange (LSE: OTB.L).  The ISIN of the shares is 
GB00BYM1K758. 

The issued share capital of the Company as at 30 September 
2021 comprised 165,399,366 ordinary shares of £0.01 
each.  Further information regarding the Company’s issued 
share capital can be found on page 160 of the financial 
statements.  Details of the movements in issued share capital 
during the year are provided in note 21 to the Group’s financial 
statements contained on page 160.  All the information 
detailed in note 21 on page 160 forms part of this Directors’ 
Report and is incorporated into it by reference.

At the Annual General Meeting of the Company held on 5 
February 2021 the Directors were granted authority from 
shareholders to allot shares in the capital of the Company 
up to a maximum nominal amount of £1,049,588.24 
(104,958,824 shares of £0.01 each), half of which amount 
may solely be used in connection with a pre-emptive rights 
issue. The Directors will seek to renew this authority at the 
2022 AGM.

Allotment of equity securities for cash
During the year under review, the Company completed a non-
pre-emptive placing, pursuant to which it issued an aggregate 
of 7,870,000 new ordinary shares of £0.01 each to certain 
institutional and qualified professional investors at a placing 
price of 330p per ordinary share. The placing price represents 
a discount of approximately 5% to the closing share price 
of 347.5p on 6 July 2021 (being the business day by which 
the placing price was fixed). The aggregate nominal value of 
ordinary shares issued pursuant to the placing was £78,700. 
The aggregate gross consideration received by the Company 
in respect of the placing was approximately £26m. 

In accordance with the Pre-Emption Group’s Statement of 
Principles, the Directors confirm the net proceeds raised 
were £24.9m and the proceeds will provide the Group with 
greater resilience, flexibility and firepower through the current 
downturn to enable the Group to exit this extended disruptive 
period in a strong position. In May 2020, the Company 
completed a non-pre-emptive placing of ordinary shares 
representing 19.9% of the Company’s existing issued share 
capital prior to such placing. Save in respect of the FY20 
placing, no other shares have been issued for cash during the 
three year period preceding the FY21 placing (other than in 
respect of shares issued pursuant to the Company’s employee 
share schemes). 

Prior to preparing for the equity raise, the Board carefully 
considered various options. Taking into account the cost, 
timing and complexity of the process, the Board decided it 
was in the best interests of the Company to proceed with the 
5% equity raise on a non-pre-emptive basis in accordance 
with the authority granted at the 2021 AGM. The Company 
worked with advisors to ensure the marketing process and 
the allocation policy adopted by the brokers were designed in 

such a way as to respect pre-emption as far as possible which 
was a key area of focus. We also understood our shareholders’ 
views prior to launching the equity raise and whether it was 
going to be something that they were going to be supportive 
of as we engaged with shareholders who had been wall 
crossed via our brokers beforehand. 

Authority to purchase own shares
The Company was authorised by shareholders at the last 
AGM to purchase, in the market, up to 15,743,824 shares 
(equivalent to 10% of the Company’s ordinary share capital 
as at 21 December 2020). No shares were bought back 
under this authority for the year ended 30 September 2021. 
This authority will expire at the conclusion of the 2022 AGM, 
at which a resolution will be proposed for its renewal. The 
Directors will only use this power after careful consideration, 
taking into account the financial resources of the Company, 
the Company’s share price and future funding opportunities. 
The Directors will also take into account the effects on 
earnings per share and the interests of shareholders generally.

Rights attaching to shares
All shares have the same rights (including voting and dividend 
rights and rights on a return of capital) and restrictions as 
set out in the Articles, described below. Except in relation 
to dividends which have been declared and rights on a 
liquidation of the Company, the shareholders have no rights to 
share in the profits of the Company.  The Company’s shares 
are not redeemable.  However, following any grant of authority 
from shareholders, the Company may purchase or contract 
to purchase any of the shares on or off market, subject to the 
Companies Act 2006 and the requirements of the Listing 
Rules.

No shareholder holds shares in the Company which carry 
special rights with regard to control of the Company.  There 
are no shares relating to an employee share scheme which 
have rights with regard to control of the Company that are 
not exercisable directly and solely by the employees, other 
than in the case of the On the Beach Share Incentive Plan 
and the On the Beach Long Term Incentive Plan, where share 
interests of a participant in such schemes can be exercised 
by the personal representatives of a deceased participant in 
accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general 
meetings of the Company.  A resolution put to the vote of 
the meeting shall be decided on a poll and every member 
who is present in person or by proxy shall have one vote for 
every share of which they are a holder.  The Articles provide 
a deadline for submission of proxy forms of not than less than 
48 hours before the time appointed for the holding of the 
meeting or adjourned meeting.  No member shall be entitled 
to vote at any general meeting either in person or by proxy, in 
respect of any share held by him, unless all amounts presently 
payable by him in respect of that share have been paid.  Save 
as noted, there are no restrictions on voting rights nor any 
agreement that may result in such restrictions.

114

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer 
of ordinary shares in the Company other than the usual 
restrictions applicable where any amount is unpaid on a share.  
Certain restrictions are also imposed by laws and regulations 
(such as insider trading and marketing requirements relating 
to close periods) and requirements of the  Market Abuse 
Regulation and the Company’s securities dealing code  
whereby all employees of the Company require  approval to 
deal in the Company’s securities.

Change of control
Save in respect of a provision of the Company’s share 
schemes which may cause options and awards granted to 
employees under such schemes to vest on takeover, there 
are no agreements between the Company and its Directors 
or employees providing for compensation for loss of office 
or employment (whether through resignation, purported 
redundancy or otherwise) because of a takeover bid.

The Revolving Credit Facility contains customary prepayment, 
cancellation and default provisions including, if required by 
a lender, mandatory prepayment of all utilisations provided 
by that lender upon the sale of all or substantially all of the 
business and assets of the Group or a change of control.

As the Group holds Air Travel Organiser’s Licences, the ATOL 
Standard Terms will apply. Those terms include provisions on 
change of control.

Employee share schemes
The Company has three employee share schemes in place:
1.  A HMRC-approved Share Incentive Plan (“SIP”) to 
encourage wide employee share ownership and thereby align 
employees’ interests with shareholders; 
2.  A Long Term Incentive Plan (“LTIP”) under which nil cost 
share options are granted to Executive Directors and senior 
management linked to achievement in delivering goals which 
are closely aligned with the Company’s strategy and the 
creation of value for shareholders. The Company also makes 
grants of nil cost share options under the LTIP plan in the 
form of restricted stock awards to key employees for retention 
purposes, and these are accompanied by a CSOP market value 
option for tax efficiency purposes; and
3.  A Save As You Earn Plan (“SAYE”) which is an all employee 
savings related share option plan.  Although the SAYE was 
approved at the 2018 AGM, it has not yet been rolled out to 
employees and there are no immediate plans to do so.

Further details are provided in the Directors’ Remuneration 
Report on pages 87 to 112.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

115

GOVERNANCEGovernance
Other Statutory and Regulatory Disclosures 

Annual General Meeting
The Annual General Meeting for 2022 will be held at 11am on 25 February 2022 at the Company’s headquarters at Aeroworks, 5 
Adair Street, Manchester, M1 2NQ. 

The Notice of Meeting which sets out the resolutions to be proposed at the forthcoming AGM specifies deadlines for exercising 
voting rights and appointing a proxy or proxies to vote in relation to resolutions to be passed at the AGM. All proxy votes will be 
counted and the numbers for, against or withheld in relation to each resolution will be announced at the AGM and published on the 
Company’s website.

Notifiable changes to substantial shareholdings
During the year the Company has been notified, in accordance with Chapter 5 of the Financial Conduct Authority’s Disclosure 
Guidance and Transparency Rules (DTR5) of the following increases or decreases in significant interests in the issued ordinary 
share capital of the Company. Such notifications are published as an RNS and are also available on the Company’s Website 
(https://www.onthebeachgroupplc.com/investor-centre/rns). 

The figures below represent the number of shares and how that translates to a percentage shareholding in the Company as at 
the date on which the change was notified.  The holdings may have changed since notification but any further notification is not 
required until the next applicable threshold in DTR5 is crossed.

Please note there will be other shareholders with substantial shareholdings who are not listed below because their shareholdings 
have not increased above or decreased below a threshold during the year. For example, as at the date of this report, Simon Cooper 
and his PCAs continue to hold 7,849,603 shares (4.75% of the issued share capital).

Name of shareholder

Number of shares

Nature of holding as 
per disclosure

Date of notification 

Mawer Investment Management

18,896,038

12.01%

27 November 2020

Mawer Investment Management

20,714,191

13.16%

22 December 2020

Hawksford Trustees Jersey Ltd (as trustees of 
the SC 2014 Settlement)

5,784,999

 3.68%

22 December 2020 

BlackRock Inc

AXA Investment Managers

BlackRock Inc

M&G Plc

BlackRock Inc

7,905,363

8,122,971

9,211,779

7,768,731

9,391,021

5.01%

5.16%

5.84%

4.93%

5.96%

22 March 2021

6 April 2021

14 May 2021

18 May 2021

25 May 2021

Mawer Investment Management

20,456,810

12.99%

8 June 2021

BlackRock Inc

BlackRock Inc

Baillie Gifford & Co

9,388,173

9,073,881

8,601,228

5.95%

5.48%

5.2%

29 June 2021

12 July 2021

27 August 2021

Between 30 September 2021 and the date of this report no further interests have been notified to the Company in accordance with DTR5.

A list of our substantial shareholders is available on our corporate website. 

116

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Transactions with related parties
There were no related party transactions during the year. See note 26 to the consolidated financial statements.

Events post year end
There are no events post year end to report. 

Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ and officers’ liability for itself and its subsidiaries.  The Company 
also indemnifies the Directors under a qualifying indemnity for the purposes of section 236 of the Companies Act 2006 in the 
Articles. Such indemnities contain provisions that are permitted by the Director liability provisions of the Companies Act and the 
Company’s Articles.  Such indemnities were in force throughout the period under review and are in force as at the date of this 
report.  

Save for the indemnities disclosed in this report, there are no other qualifying third party indemnity provisions in force.  

Research and development
Innovation, specifically in the customer proposition on the website, is a critical element of the strategy, and therefore of the future 
success of the Group. Accordingly the majority of the Group’s research and development expenditure is predominantly related to 
this area. 

Financial instruments
Details of the financial risk management objectives and policies of the Group, including hedging policies and exposure of the entity 
to price risk, credit risk, liquidity risk and cash flow risk are given on pages 161 to 166 in note 23 to the consolidated financial 
statements, and forms part of this report by reference.

Political contributions
Neither the Company nor any of its subsidiaries made any political donations or incurred any political expenditure during the year.

External branches
The Group has a Swedish branch (identity number 516408-9186) to enable it to execute its strategy on international expansion.

Results and dividends
The Group’s and Company’s audited financial statements for the year are set out on pages 129 to 172.

The Group has adopted a progressive dividend policy.  Whilst the Group operates a highly cash generative business model, a 
significant majority of profits are reinvested in the business to support further growth. 

Notwithstanding the foregoing as announced on 15 June 2021, no interim dividend was declared during FY21. In view of 
performance in light of the pandemic and the planned investment in technology, brand and customer proposition in FY22, the 
Board is not recommending a final dividend in respect of FY21.

Information to be disclosed under Listing Rule 9.8.4R
Disclosures required by the FCA’s Listing Rule 9.8.4R can be found on the following pages:

Information required

Subsection of LR9.8.4R

Page reference

Details of long-term incentive schemes

Allotments of equity securities for cash

(4)

(7)

page 105

page 114

Save as set out above, there is no other information to disclose in relation to the provisions of Listing Rule 9.8.4R.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

117

GOVERNANCEGovernance
Other Statutory and Regulatory Disclosures 

Auditor
The auditor, Ernst & Yong LLP, is willing to continue in office and a resolution for its re-appointment as auditor of the Company will 
be submitted at the 2022 AGM. 

Disclosure of information to the Auditor
Each of the Directors has confirmed that:
(i)  
(ii) 

so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and
the Director has taken all the steps that he/she ought to have taken as a Director to make him/herself aware of any  
relevant audit information and to establish that the Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

Approval of the Annual Report
The Strategic Report and Corporate Governance Report were approved by the Board on 9 December 2021.

Approved by the Board and signed on its behalf:

K Vickerstaff
Company secretary
9 December 2021

118

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Opinion
In our opinion:
›  On the Beach Group plc’s group financial statements and parent company financial statements (the “financial statements”) give a  
true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2021 and of the group’s loss  
for the year then ended;
the group financial statements have been properly prepared in accordance with International Accounting Standards in conformity  

› 
  with the requirements of the Companies Act 2006 and International Financial Reporting Standards adopted pursuant to  
  Regulation (EC) No. 1606/2002 as it applies in the European Union;  
› 
  Accounting Practice; and
› 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted  

We have audited the financial statements of On the Beach Group Plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the 
year ended 30 September 2021 which comprise:

Group

Parent company

Consolidated Income Statement and Statement of Comprehensive 
Income for the year then ended

Company Balance sheet as at 30 September 2021

Consolidated Balance Sheet as at 30 September 2021

Statement of changes in equity for the year then ended

Consolidated Statement of Cash Flows for the year then ended

Related notes 1 to 8 to the financial statements including 
a summary of significant accounting policies

Consolidated Statement of Changes in Equity for the year then ended

Related notes 1 to 26 to the financial statements, including a summary 
of significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and 
International Accounting Standards in conformity with the requirements of the Companies Act 2006 and International Financial 
Reporting Standards adopted pursuant to Regulation (EC) No. 1606/2002 as it applies in the European Union. The financial reporting 
framework that has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom 
Accounting Standards, including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United 
Kingdom Generally Accepted Accounting Practice).

Basis for Opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the group in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to principal risks, going concern and viability statement
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and parent company’s 
ability to continue to adopt the going concern basis of accounting included:
›  Obtaining management’s going concern assessment and understanding the process undertaken by management to evaluate the  

operational and economic impacts of COVID-19 on the Group and to reflect these in the Group’s forecasts. The Group has  

  modelled a base scenario, downside scenario and reverse stress test scenario in the cash flow forecasts and covenant calculations  
in order to incorporate unexpected changes (e.g. travel restrictions, airline disruption and customer behaviour) to the forecasted   
liquidity of the Group.

›  Challenging the significant assumptions underpinning the Group’s forecasts for the going concern period until March 2023. Our  
challenge was particularly focused around expectations of the timing of recovery to pre pandemic levels; both revenue and profit  
levels given the uncertainties arising from COVID-19 as well as the impact on the industry of potential travel restrictions, and the  
impact of climate risk on the forecast cashflows. We also verified whether the Group’s forecasts in the going concern assessment  

  were consistent with other forecasts used by the Group in its accounting estimates, including impairment.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

119

GOVERNANCE 
 
 
 
 
 
 
 
 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

›  Performing a reverse stress test to establish the reduction in revenue and the related impact on the cash flows that could lead    

either to a loss of liquidity or a covenant breach. This included a zero-revenue scenario.

›  Testing the clerical accuracy and the appropriateness of the model used to prepare the Group’s going concern assessment.
›  Assessing the appropriateness of the Group’s disclosure concerning the going concern basis of preparation.

We note that management has performed a going concern assessment with a base case scenario and downside scenario and a 
reverse stress test scenario, where zero revenue is modelled. The Group has access to a revolving credit facility of £75 million which 
expires in May 2023. The zero revenue scenario showed continuing liquidity for Group throughout the going concern review period, 
without utilising the revolving credit facility.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going concern 
through to March 2023.

In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the 
directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of 
this report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group’s 
ability to continue as a going concern.

Overview of our audit approach

Audit scope

Key audit matters

Materiality

 ą We performed an audit of the complete financial information of 12 components.
 ą

The components where we performed full audit procedures accounted for 100% of Loss before 
tax and 100% of Normalised profit before tax adjusted for the impact of exceptional items and a 
further judgemental reduction, 100% of Revenue and 100% of Total assets.

 ą

 ą
 ą

 ą

Revenue recognition - risk of management override through journals made to revenue outside of 
the standard booking process.
Impact of COVID-19
Assessment of the carrying value of goodwill, intangible, tangible assets, and company 
investments

Overall group materiality of £807,000 which represents 5% of Normalised profit before tax 
adjusted for the impact of exceptional items and set on an average profit before tax adjusted for 
exceptional items for FY20, FY19 and FY18 and a further judgemental reduction to reflect the 
continuing uncertainty brought about by the pandemic.

120

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
An overview of the scope of the parent company and group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope 
for each company within the Group.  Taken together, this enables us to form an opinion on the consolidated financial statements. We 
take into account size, risk profile, the organisation of the group and effectiveness of group-wide controls, changes in the business 
environment when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 12 reporting components of the Group, we selected all 12 
components covering all entities within the UK which represent the principal business units within the Group.

Of the 12 components selected, we performed an audit of the complete financial information of 12 components (“full scope 
components”) which were selected based on their size or risk characteristics.

The reporting components where we performed full scope audit procedures accounted for 100% (2020: 100%) of the Group’s Loss 
before tax and 100% (2020: 100%) of the Group’s Normalised profit before tax adjusted for the impact of exceptional items and 
a further judgemental reduction to reflect the continuing uncertainty brought about by the pandemic, 100% (2020: 100%) of the 
Group’s Revenue and 100% (2020: 100%) of the Group’s Total assets.

All audit work performed for the purposes of the audit was undertaken by the Group audit team.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of 
the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Risk

Our response to the risk

Revenue recognition (£21.3m value of 
risk, PY comparative£33.7m)

Refer to the Audit Committee Report 
(page 81); Accounting policies 
(page133); and Note 3 of the 
Consolidated Financial Statements 
(page 141)

Given the high volume, low value 
nature of the revenue transactions in 
the business, we have determined the 
revenue recognition risk to be related to 
management override through journals 
made to revenue outside of the standard 
booking process throughout the year.

For the On the Beach ‘OTB’, International 
‘Int’l’ and Classic Package ‘CPH’ 
segments the revenue is reported on an 
agent basis (net) and the risk is therefore 
also applicable to gross costs.

For the Classic segment, revenue is 
reported on a principal basis (gross) and 
the risk therefore only applies to revenue

We have performed the following procedures:
Assessed the design and implementation of the key 
controls over revenue recognition for all trading entities 
within the Group.

Tested all material manual journal entries impacting on net 
revenue which fall outside of the standard booking process 
journals for evidence of management override.

Performed monthly analytical review for each trading entity 
comparing actual gross margin recorded with booking 
volumes, and monthly revenue and gross margin with prior 
year, investigating and corroborating unusual peaks and 
troughs in movements.

Adopted a data analytics approach to corroborate our 
expectation of the relationship between gross revenue, 
trade receivables and cash receipts (all segments) and 
gross costs, trade payables and cash payments (OTB, Int’l 
& CPH) in relation to the standard booking process. Any 
exceptions to our expectations above our testing threshold 
have been substantively tested.

We performed full scope audit procedures which covered 
100% of revenue.

Key observations 
communicated to the 
Audit Committee

Our journal entry and 
data analytics testing 
procedures did not 
identify any instances of 
management override 
in the recognition of 
revenue or evidence of 
material misstatements 
across the Group in the 
financial year.

Based on the audit 
procedures performed 
we did not identify 
evidence of material 
misstatements in the 
revenue recognised in 
the current year.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

121

GOVERNANCEGovernance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Key observations 
communicated to the 
Audit Committee

Based on our 
procedures performed 
we are satisfied with, 
the completeness 
and accuracy of the 
cancellations recorded 
in the year and the 
cancellation provision 
recognised at yearend, 
the recognition of the 
receivable relating 
to airline refunds /
chargeback claims and 
the recoverability of 
supplier receivables, 
including airline and 
hotelier receivables.

We are satisfied that 
the COVID-19 related 
items are disclosed 
appropriately in the 
financial statements 
and that the use of 
APMs throughout the 
Annual Report and 
Accounts is appropriate

Risk

Our response to the risk

Impact of COVID-19 (£10.0m 
value of risk, PY comparative 
£41.7m)

We have performed the following procedures:
Assessed the design and implementation of the key controls over 
the appropriateness of the exceptional items.

Refer to the Audit Committee 
Report (page 81); Accounting 
policies (page 133); and Note 
3 of the Consolidated Financial 
Statements (page 141)

Cancellations recorded in year
Independently reperformed management’s calculation of the 
cancellations processed in the year using a data analytics approach 
to assess the completeness and accuracy of the associated lost 
margin.

We have identified a significant 
risk during our year-end audit 
in relation to the accounting 
implications following the 
COVID-19 pandemic and the 
impact on the year end results.
.
We consider the risk to be 
focused around the following 
areas: 

Completeness and accuracy of 
both the cancellations recorded 
in the year and the cancellation 
provision recognised in relation 
to estimated levels of future 
cancellations expected for 
bookings made prior to 30 
September 2021;

Appropriateness of the 
recognition of the receivable 
relating to airline
refunds/chargeback claims;

Recoverability of supplier 
receivables including airline 
receivable and hotelier 
prepayments;

Cancellation provision
Critically challenged the appropriateness of the cancellation rates 
adopted by management with reference to external data sources 
including projected travel industry recovery, actual cancellation 
rates during the financial year and the accuracy of management’s 
prior year estimate.

Independently recalculated the cancellation provision by using 
a data analytics approach to apply management’s cancellation 
assumptions to the open bookings at 30 September 2021.

Selected a sample of bookings and agreed sales value, flight cost, 
hotel cost and transfer cost to third party evidence to support the 
integrity of the datasets used in our analytics techniques.

Recognition of airline receivable
Assessed whether reimbursement for cancelled flights is virtually 
certain based on the contractual terms with both the airlines 
and chargeback companies, and therefore whether the airline 
receivable should be recognised.

Recoverability of supplier receivables
Assessed the reasonableness of the recoverability of the airline 
receivable balance due back under EU 261 Regulations by 
testing the history of receipts from airlines and chargeback claims 
received during the year, testing a sample of bookings to post 
year-end settlements as well as evaluating the completeness and 
appropriateness of management’s corresponding provision where 
recovery is considered at risk.

Presentation and disclosure of 
these COVID-19 related balances 
as exceptional items and the 
use of alternative performance 
measures.

Corroborated the appropriateness of the carrying value of hotelier 
prepayments with reference to independent confirmations 
from hoteliers of outstanding balances and utilisation periods 
considering the financial viability of the hotels, and compared the 
prepayment against future bookings.

Presentation and disclosure
Assessed the rationale for alternative performance measures 
used, their role in reporting a fair, balanced and understandable 
assessment of performance and whether appropriate 
reconciliations to GAAP measures were provided.

We performed full scope audit procedures which covered 100% of 
revenue.

122

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Key observations 
communicated to the Audit 
Committee

Based on our procedures 
performed we concluded 
that no impairment is 
required.

The disclosures included 
in the financial statements 
are in conformity with the 
requirements of IAS 36.

Risk

Our response to the risk

Assessment of the carrying 
value of goodwill, intangible, 
tangible assets and company 
investments.

There is a goodwill balance 
on consolidation of £40.2m 
(2020:£40.2m), intangible 
assets balance of £33.9m 
(2020: £39.5m), tangible assets 
balance of £8.3m (2020: £9.8m) 
and company investments of 
£132.6m (2020: £132.6m).

Refer to the Audit Committee 
Report (page 81); Accounting 
policies (page 133); and Note 
11 of the Consolidated Financial 
Statements (page 151)

An annual impairment 
assessments is performed in 
respect of the carrying value 
of these assets and due to the 
inherent uncertainty involved 
in forecasting and discounting 
future cash flows, heightened 
by the uncertainties of the 
COVID-19 pandemic, there is a 
risk that the goodwill, intangible 
and tangible assets may be 
impaired.

We have performed the following procedures:
Obtained management’s paper and calculations and 
understood the methodology and the material assumptions 
applied by management in performing its impairment test for 
each of the CGUs in the Group.

Compared the cancellation assumptions applied in the 
projected financial information used to those used in the 
calculation of the exceptional cancellation provision described 
with the “Impact of COVID-19” risk.

Critically assessed the projected financial information 
including the perpetuity rate used, to external data sources 
including projected travel industry recovery.

Used our EY Valuation team specialists to independently 
calculate a discount rate range which we then compared to 
the rate used.

Obtained financial information from the subsequent period 
to consider the actual results in comparison to the forecast 
and assessed historic accuracy of management’s budgeting 
process.

Performed independent sensitivities on the forecast cash 
flows including increasing discount rates, reducing terminal 
growth rates and delaying return
to recovery.

Checked impairment disclosures for compliance with the 
requirements of IAS 36.

We performed full scope audit procedures which covered 
100% of revenue.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion.

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our 
audit procedures.

Using professional judgement we determined materiality to be £807,000 (2020: £897,000).

In determining our benchmark for materiality, we considered a number of different metrics used by investors and other users of 
the financial statements. We consider that the users of the accounts are focused on the speed at which underlying operations and 
revenue are returning to normal. Setting materiality when the business has been impacted by COVID-19 requires greater auditor 
judgement is appropriate given the nature of the Group’s activities, but 2021 results have been distorted as a result of the pandemic 
and its impact on the Group and the sector within which it operates. For the current year, we have sought to derive a normalised basis 
for setting that profit measure and our start point was to set at 5% of the average profit before tax adjusted for exceptional items 
for FY20, FY19 and FY18. We applied a further judgemental reduction to reflect the continuing uncertainty brought about by the 
pandemic.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

123

GOVERNANCEGovernance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

This is a change from prior year where materiality was based on 5% of Normalised profit before tax adjusted for the impact of 
exceptional items based on an average profit before tax adjusted for exceptional items for FY20, FY19 and FY18.

We determined materiality for the Parent Company to be £807,000 (2020: £897,000), which is 2% of Equity, (on the basis of being a 
non-trading holding company), capped at the materiality of the Group.

During the course of our audit, we reassessed initial materiality and noted no changes.

Performance materiality
The application of materiality at the individual account or balance level.  It is set at an amount to reduce to an appropriately low level 
the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was 
that performance materiality was 75% (2020: 75%) of our planning materiality, namely £605,000 (2020: £673,000).  For areas 
relating to COVID-19 that we have assessed as being of greater importance to the users of the financial statements we have worked 
to lower levels of performance materiality, these include the areas listed within the “Impact of COVID-19” key audit matter described 
above.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based 
on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated to components was £121,000 to £515,000 (2020: 
£135,000 to £572,000).

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £40,000 (2020: 
£45,000), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting 
on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the annual report set out on pages 1 -118, other than the financial 
statements and our auditor’s report thereon.  The directors are responsible for the other information contained within the annual 
report.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a 
material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a 
material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:
› 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements  
are prepared is consistent with the financial statements and those reports have been prepared in accordance with applicable legal  
requirements;

124

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
› 

the information about internal control and risk management systems in relation to financial reporting processes and about share  
capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules sourcebook  
  made by the Financial Conduct Authority (the FCA Rules), is consistent with the financial statements and has been prepared in  

› 

accordance with applicable legal requirements; and
information about the company’s corporate governance statement and practices and about its administrative, management and  
supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of 
the audit, we have not identified material misstatements in:
› 
› 

the strategic report or the directors’ report; or
the information about internal control and risk management systems in relation to financial reporting processes and about share  
capital structures, given in compliance with rules 7.2.5 and 7.2.6 of the FCA Rules

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
› 

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received  
from branches not visited by us; or
the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement  

› 
  with the accounting records and returns; or
› 
certain disclosures of directors’ remuneration specified by law are not made; or
›  we have not received all the information and explanations we require for our audit
› 

a Corporate Governance Statement has not been prepared by the company

Corporate Governance Statement
The Listing Rules require us to review the directors’ statement in relation to going concern, longer-term viability and that part of 
the Corporate Governance Statement relating to the group and company’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit:
›  Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material  

uncertainties identified set out on page 42;

›  Directors’ explanation as to its assessment of the company’s prospects, the period this assessment covers and why the period is  

appropriate set out on page 41;

›  Directors’ statement on fair, balanced and understandable set out on page 127;
›  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 130;
›  The section of the annual report that describes the review of effectiveness of risk management and internal control systems set  

out on page 86; and;

›  The section describing the work of the audit committee set out on page 83.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 127, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the 
directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group and parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do 
so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

125

GOVERNANCE 
 
 
 
 
 
 
 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion.  The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
company and management.

 ą

 ą

 ą

 ą

  We obtained an understanding of the legal and regulatory frameworks that are applicable to the group and determined that the 
most significant are frameworks which are directly relevant to specific assertions in the financial statements are those that relate 
to the reporting framework (IFRS, FRS 102, the Companies Act 2006 and UK Corporate Governance Code). In addition, we 
concluded that there are certain significant laws and regulations which have an effect on the determination of the amounts and 
disclosures in the financial statements being General Data Protection Regulations, Consumer Rights and specific regulations set 
out by the Civil Aviation Authority.

  We understood how On the Beach Group plc is complying with those frameworks by making enquiries of management, those 
responsible for legal and compliance procedures and the Company Secretary. We corroborate our enquiries through our review 
of board minutes, papers provided to the Audit Committee and discussions with the Audit Committee.

  We assessed the susceptibility of the group’s financial statements to material misstatement, including how fraud might occur 

by meeting with management and those charged with governance to understand where it considered there was a susceptibility 
to fraud. We also considered performance targets and the propensity to influence efforts made by management to manage 
earnings. Where the risk was considered to be higher, we performed audit procedures to address each identified fraud risk. 
These procedures included testing manual journals and were designed to provide reasonable assurance that the financial 
statements were free from fraud and error.

  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. Our 
procedures involved journal entry testing, with a focus on manual consolidation journals and journals indicating large or unusual 
transactions based on our understanding of the business; enquiries of Legal Counsel, Group management and focused testing, 
as referred to in the key audit matters section above. In addition, we completed procedures to conclude on the compliance of the 
disclosures in the Annual Report and Accounts with the requirements of the relevant accounting standards, UK legislation and 
the UK Corporate Governance Code 2016.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities.  This description forms part of our auditor’s report.

Other matters we are required to address
 ą

  Following the recommendation from the audit committee we were appointed by the company on 7 March 2019 to audit the 

financial statements for the year ending 30 September 2019 and subsequent financial periods.

  The period of total uninterrupted engagement including previous renewals and reappointments is 3 years, covering the years 

ending 30 September 2019 to 30 September 2021.

  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and we 

remain independent of the group and the parent company in conducting the audit.

  The audit opinion is consistent with the additional report to the audit committee

 ą

 ą

 ą

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

Victoria Venning
Senior Statutory Auditor
for and on behalf of Ernst & Young LLP, Statutory Auditor
Manchester
9 December 2021

126

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Governance

Statement of Directors’ Responsibilities

The Directors are responsible for preparing the annual report and the financial statements in accordance with applicable United 
Kingdom law and regulations. 

Company law requires the directors to prepare financial statements for each financial year. Under that law the Directors have 
elected to prepare the group and parent company  financial statements in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006, and the parent company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law), including 
Financial Reporting Standard FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (“FRS 102”).

In preparing these financial statements the Directors are required to:
 ą

select suitable accounting policies in accordance with IAS 8 Accounting Policies, Changes in Accounting Estimates and  
Errors, and in respect of the parent company financial statements, Section 10 of FRS 102 and then apply them consistently;

 ą make judgements and accounting estimates that are reasonable and prudent;
 ą

present information, including accounting policies, in a manner that provides relevant, reliable, comparable and  
understandable information;
provide additional disclosures when compliance with the specific requirements in IFRSs  and in respect of the parent company   
financial statements, FRS 102 is insufficient to enable users to understand the impact of particular transactions, other events and  
conditions on the group and company financial position and financial performance; 
in respect of the group financial statements, state whether international accounting standards in conformity with the requirements  
of the Companies Act 2006 (and IFRSs adopted pursuant to Regulation(EC) No 1606/2002 as it applies in the European Union)  
have been followed, subject to any material departures disclosed and explained in the financial statements;
in respect of the parent company financial statements, state whether  applicable UK Accounting Standards, including FRS 102,  
have been followed, subject to any material departures disclosed and explained in the financial statements; and
prepare the financial statements on the going concern basis unless it is appropriate to presume that the company and/ or the  
group will not continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s and 
Group’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and 
enable them to ensure that the company and the Group financial statements comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the Group and parent company and Group and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are also responsible for preparing a strategic report, directors’ report, directors’ 
remuneration report and corporate governance statement that comply with that law and those regulations. The Directors are 
responsible for the maintenance and integrity of the corporate and financial information included on the Company’s website. 

Directors’ responsibility statement 
The Directors confirm, to the best of their knowledge:
 ą

that the consolidated financial statements, prepared in accordance with international accounting standards in conformity with    
the requirements of the Companies Act 2006, give a true and fair view of the assets, liabilities, financial position and profit of the  
parent company and undertakings included in the consolidation taken as a whole; 
that the annual report, including the strategic report, includes a fair review of the development and performance of the business  
and the position of the Company and undertakings included in the consolidation taken as a whole, together with a description of  
the principal risks and uncertainties that they face; and
that they consider the annual report, taken as a whole, is fair, balanced and understandable and provides the information  
necessary for shareholders to assess the company’s position, performance, business model and strategy.

 ą

 ą

 ą

 ą

 ą

 ą

Shaun Morton
Chief Financial Officer
9 December 2021

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

127

GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements 

129   Consolidated Income Statement and

 Statement of Comprehensive Income

130   Consolidated Balance Sheet

131   Consolidated Statement of Cash Flows

132   Consolidated Statement of Changes in Equity

133  Notes to the Consolidated Financial Statements

169   Company Balance Sheet

170  Company Statement of Changes in Equity

171  Notes to the Company Financial Statements

173  Glossary of Alternative Performance Measures (“APMs”)

128

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
Financial Statements
Consolidated Income Statement and Statement of 
Comprehensive Income
Year ended 30 September 2021

Revenue

Cost of sales

Gross profit

Administrative expenses 

Group operating loss

Finance costs

Finance income

Net finance costs

Loss before taxation

Taxation

Loss for the year

Other comprehensive income:

Net (loss)/gain on cashflow hedges

Total comprehensive loss for the year

Attributable to:

Equity holders of the parent

Basic and diluted earnings per share attributable to the equity 
Shareholders of the Company:

Basic loss per share

Diluted loss per share

Adjusted loss per share *

Adjusted profit measure*

Adjusted (LBT)/PBT (before amortisation of acquired intangibles, 
exceptional items and share based payments) *

Note

4,5

6

8

8

9

10

10

10

6

2021

£’m

21.2 

(6.8)

14.4 

(50.2)

(35.8)

(1.0)

0.1 

(0.9)

(36.7)

6.5

2020

£’m

33.7

(17.7)

16.0 

(61.9)

(45.9)

(0.8)

0.4 

(0.4)

(46.3)

7.5

(30.2)

(38.8)

(0.1)

(30.3)

0.1

(38.7) 

(30.3)

(38.7)

(19.0p)

(19.0p)

(9.7p)

(27.6p)

(27.6p)

(0.5p)

(18.4)

0.6

* This is a non GAAP measure, refer to notes. The adjusted loss per share presented is both basic and diluted.

The notes on pages 133 to 168 form part of the financial statements.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

129

FINANCIAL STATEMENTS  
Financial Statements
Consolidated Balance Sheet
Year ended 30 September 2021

Assets
Non-current assets

Intangible assets

Property, plant and equipment

Investment property

Total non-current assets

Current assets

Trade and other receivables

Deferred tax

Derivative financial instruments

Corporation tax receivable

Trust account

Cash at bank

Total current assets

Total assets

Equity

Share capital

Share premium

Retained earnings

Capital contribution reserve

Merger reserve

Total equity

Non-current liabilities

Deferred tax

Trade and other payables

Total non-current liabilities

Current liabilities

Trade and other payables

Provisions

Derivative financial instruments

Total current liabilities

Total liabilities

Total equity and liabilities

Note

11

12

13

15

20

23

16

21

22

22

22

22

20

17

17

17

23

2021
£’m

74.1 

8.3

-

82.4

94.9

3.6

-

0.8

39.0

56.0

194.3

276.7

1.7

89.6

187.6

0.5 

(129.5)

149.9

-

2.5

2.5

119.4

4.6

0.3

124.3

126.9

276.7 

2020
£’m

79.6

9.9

0.6

90.1

104.7

-

0.5

4.5

25.8

36.5

172.0

262.1

1.6

64.8

215.0

0.5 

(129.5)

152.4

2.6

3.8

6.4

92.4

10.9

-

103.3 

109.7

262.1

The financial statements from pages 133 to 168 were approved by the Board of Directors and authorised for issue.

Shaun Morton
Chief Financial Officer 
9 December 2021
On the Beach Group plc. Reg no 09736592

130

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Financial Statements
Consolidated Statement of Cash Flows
Year ended 30 September 2021

Loss before taxation

Adjustments for:

Depreciation

Amortisation of intangible assets

Finance costs

Finance income

Share based payments

Gain on termination of lease

Loss on disposal of property, plant and equipment

Changes in working capital:

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

(Increase)/decrease in trust account

Cash flows from operating activities

Cash used in operating activities

Tax received/(paid)

Net cash inflow/(outflow) from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Proceeds from disposal of assets held for sale

Purchase of intangible assets

Interest received

Net cash outflow from investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Costs related to shares issued paid

Equity dividends paid

Interest paid on borrowings

Interest paid on lease liabilities

Payment of lease liabilities

Net cash inflow from financing activities

Net increase/(decrease) in cash at bank and in hand

Cash at bank and in hand at beginning of year 

Cash at bank and in hand at end of year

Note

6

6

8

8

24

12

12

15

17

12

11

8

8

8

18

2021
£’m
(36.7)

1.8

10.1

1.0

(0.1)

2.8

(0.1)

0.2

(21.0)

9.9

21.3

(13.2)

18.0

(3.0)

4.2

1.2

(0.5)

-

(4.6)

0.1

(5.0)

26.0 

(1.1)

-

(0.9)

(0.1)

(0.6)

23.3

19.5

36.5

56.0

2020
£’m
(46.3)

1.9

9.5

0.8

(0.4)

(0.6)

-

-

(35.1)

(7.4)

(50.6)

18.3

(39.7)

(74.8)

(0.2)

(75.0)

(1.2)

0.2

(4.0)

0.4

(4.6)

65.1

-

(2.6)

(0.6)

(0.2)

(0.4)

61.3

(18.3)

54.8

36.5

The notes on pages 133 to 168 form part of the financial statements. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

131

FINANCIAL STATEMENTSFinancial Statements
Consolidated Statement of Changes in Equity
Year ended 30 September 2021

Balance at 30 September 2019

Share based credit including tax

Shares issued during the year

Costs related to shares issued

Dividends paid during the year

Total comprehensive loss for the year

Share 
capital
£’m

1.3 

-

0.3

-

-

-

Share 
premium
£’m

Merger 
reserve
£’m

Capital 
contribution 
reserve
£’m

Retained 
earnings
£’m

Total
£’m

-

-

67.0

(2.2)

-

-

(129.5)

0.5 

256.9 

129.2

-

-

-

-

-

-

-

-

-

-

(0.6)

-

-

(2.6)

(0.6)

67.3

(2.2)

(2.6)

(38.7) 

(38.7)

Balance at 30 September 2020 

1.6 

64.8

(129.5)

0.5 

215.0

152.4 

Share based charge including tax

Shares issued during the year

Costs related to shares issued

Total comprehensive loss for the year

-

0.1 

-

-

-

25.9

(1.1)

-

-

-

-

-

-

-

-

-

2.9

-

-

2.9

26.0 

(1.1)

(30.3)

(30.3)

Balance at 30 September 2021

1.7

89.6

(129.5)

0.5 

187.6 

149.9

The notes on pages 133 to 168 form part of these financial statements.

132

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Financial Statements
Notes to the Consolidated Financial Statements 

1.  General Information
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The address of the registered office is given on page 177.

2.  Accounting Policies
a)  Basis of Preparation
The consolidated financial statements presented in this document have been prepared in accordance with: 
 ą
 ą

  International Accounting Standards in conformity with the requirements of the Companies Act 2006; and
  International Financial Reporting Standards (‘IFRSs’) adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the 

European Union.

The Company’s financial statements have been prepared in accordance with Financial Reporting Standard 102 “The Financial Reporting 
Standard applicable in the United Kingdom and the Republic of Ireland” (“FRS 102”) and as applied in accordance with the provisions of 
the Companies Act 2006. The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 
not to publish its individual income statement and related notes.

These financial statements are presented in pounds sterling (£’m) because that is the currency of the primary economic environment in 
which the Group operates.

b)  Going concern
The Group covers its daily working capital requirements by means of cash and a £50m Revolving Credit Facility (“RCF”) expiring 
December 2023. In addition, the Group has a CLBILS facility of £25m. As at 30 September 2021 cash (cash, excluding cash held in 
trust which is ringfenced and not factored into the going concern assessment) was £56.0m (30 September 2020; cash of £36.5m). 
Given the extended disruption to international travel from the UK throughout 2021 and the ongoing trading environment across the 
sector, the Group took a number of actions to improve overall liquidity, including on 7 July 2021 raising £24.9m net of fees through 
issuing new shares, to ensure that it is well placed to operate and to trade once travel restrictions are eased. 

On 25 May 2021, the Group took further action to ensure that the facility was fit for purpose. This included exercising a one year 
extension of the £25m CLBILs element of the facility, now expiring in May 2023, and resetting covenants until September 2022 to 
ensure the facility can be accessed through this period. This incremental liquidity has provided the Group with greater resilience and 
flexibility through the extended downturn in the market, and will enable the Group to exit the pandemic period in a strong position.

Where holidays are cancelled as a result of the COVID-19 pandemic the Group is committed to refunding customers in cash rather 
than vouchers. These cash refunds are fully funded from the trust account (where refunds are for hotel and transfer payments) or are a 
pass-through from airlines. Cash received from customers for bookings that have not yet travelled is held in a ring fenced trust account 
and is not withdrawn until the customer returns from their holiday. Cash held in trust at 30 September 2021 was £39.0m. The trust 
account is described in note 16.

The Directors have assessed a going concern period through to March 2023 and have modelled a number of scenarios considering 
factors such as airline and hotelier resilience, employee absence and customer behaviour / demand. The Directors have also 
considered the impact of climate risk in these scenarios concluding that it is not expected to have a significant impact over the going 
concern period. Further detail of the Group’s assessment of the impact of climate risk is provided within the ‘Principal risks and 
Uncertainties’ section of this report. The Directors modelled what they consider to be a remote downside scenario of no travel or 
bookings until March 2023. In this scenario the Directors have assumed that variable marketing spend, which is within their control, 
is significantly reduced. Even in this scenario, the Group would have positive cash and no requirement to draw down on its current 
facilities both during the going concern review period, and in the subsequent period prior to expiry of facilities.

Given the assumptions above, the mitigating actions available and within the Group’s control and that in no scenario is there any 
requirement to access the RCF or CLBILs facility, the Directors remain confident in their response to the pandemic and will continue to 
operate in an agile way adapting to any applicable government guidance. Therefore, it is considered appropriate to continue to adopt 
the going concern basis in preparing these financial statements.

c)     New standards, amendments and interpretations

A number of new standards and amendments to standards are effective for annual periods beginning after 1 January 2020; the 
following amended standards have been implemented however they have not had a significant impact on the Group’s  
consolidated financial statements:

 ą
 ą
 ą

Amendments to References to Conceptual Framework in IFRS Standards;
Definition of a Business (Amendments to IFRS 3); and
Definition of material - amendments to IAS 1 and IAS 8.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

133

FINANCIAL STATEMENTS 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

d)  Basis of Consolidation

The Group’s consolidated financial statements consolidate the financial statements of On the Beach Group plc and all of its subsidiary 
undertakings.

i. 

ii.  

Subsidiaries are Entities Controlled by the Company. 
Control exists when the Company has power over the investee, the company is exposed, or has rights to variable returns from  
its involvement with the subsidiary and the company has the ability to use its power of the investee to affect the amount of  
investor’s returns.

Transactions Eliminated on Consolidation
Intragroup balances, and any gains and losses or income and expenses arising from intragroup transactions, are eliminated  
in preparing the consolidated financial information. Gains arising from transactions with jointly controlled entities are eliminated  
to the extent of the Group’s interest in the entity. Losses are eliminated in the same way as gains, but only to the extent that there  
is no evidence of impairment.

e)  Goodwill
Goodwill arising on the acquisition of subsidiary undertakings and trade and assets represents the excess of the cost of acquisition over 
the fair value of the identifiable assets and liabilities at the date of acquisition. Goodwill is initially recognised as an asset at cost and is 
subsequently remeasured at cost less any accumulated impairment losses. Goodwill which is recognised as an asset is reviewed for 
impairment at least annually. Any impairment is recognised immediately in the income statement and is not subsequently reversed. On 
disposal of a subsidiary the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated to the cash generating units expected to benefit from the combination. If the 
recoverable amount is less than the carrying amount of the unit, the impairment loss is allocated to first reduce the amount of goodwill 
allocated to the unit and then the other assets in the unit. An impairment loss recognised for goodwill is not reversed in a subsequent 
period.

An impairment loss recognised for goodwill is not reversed. Impairment losses recognised for other assets is reversed only if the reasons 
for the impairment have ceased to apply.

f)  Foreign Currency
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling 
at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated 
to the functional currency at the foreign exchange rate ruling at that date. 

Foreign exchange differences arising on translation are recognised in the income statement. 

g)  Financial Instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another 
entity.
i.  

Financial Assets
Financial assets are classified, at initial recognition, as subsequently measured at amortised cost, fair value through other  
comprehensive income (OCI), and fair value through profit or loss. In order for a financial asset to be classified and measured  
at amortised cost, the financial asset is under a ‘hold to collect’ business model and it needs to give rise to cash flows that are 
solely payments of principal and interest’ (SPPI) on the principal amount outstanding. The Group considers financial asset in
default when contractual payments are 120 days past due.

Trade and Other Receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition, they are measured at amortised  
cost using the effective interest method, less any impairment losses. Gains and losses are recognised in profit or loss when the  
asset is derecognised, modified or impaired.

Cash at Bank
Cash at bank comprises cash balances and call deposits. Bank overdrafts that are repayable on demand and form an  
integral part of the Group’s cash management are included as a component of cash at bank for the purpose only of the   
cash flow statement. 

134

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Trust Account
All ATOL protected customer monies are held in a trust account until after the provision of the holiday service. The trust  
account is governed by a deed between the Group, the Civil Aviation Authority Air Travel Trustees and independent  
trustees (Travel Trust Services Limited), which determines the inflows and outflows from the account.

All ATOL protected customer receipts are paid into the trust account in full before the holiday departure date. These  
payments are held in the trust account until the service is provided—for flights on payment to the supplier and for hotels  
and ancillaries on the customer’s return from holiday. The Group therefore does not use customer prepayments to fund its  
business operations. 

ii.  

Financial Liabilities
Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, loans and  
borrowings, payables, or as derivatives designated as hedging instruments in an effective hedge, as appropriate.

Trade and Other Payables
Trade and other payables including deferred consideration are recognised initially at fair value and net of directly attributable  
transaction costs.  Subsequent to initial recognition they are measured at amortised cost using the effective interest method.  
Gains and losses are recognised in profit or loss when the liabilities are derecognised as well as through the Effective Interest
Rate (“EIR”) amortisation process.

Revolving Credit Facility
All financial liabilities are recognised initially at fair value and net of directly attributable transaction costs. After initial recognition,
interest-bearing loans and borrowings are subsequently measured at amortised cost using the EIR method. Gains and losses are
recognised in profit or loss when the liabilities are derecognised as well as through the EIR amortisation process.

iii.   Derivative Financial Instruments, including Hedge Accounting

The Group enters into forward foreign exchange contracts to manage exposure to foreign exchange rate risk. Further details of  
these derivative financial instruments are disclosed in note 23 of these financial statements. Such derivative financial instruments  
are initially recognised at fair value on the date on which a derivative contract is entered into and are subsequently remeasured at  
fair value.

Fair Value Hedges
All derivative financial instruments are assessed against the hedge accounting criteria set out in IFRS 9. On initial designation  
of the derivative as a hedging instrument, the Group formally documents the relationship between the hedging instrument
and hedged item. This includes identification of the hedging instrument, the hedged item, the risk management objectives and  
strategy in understanding the hedge transaction and the hedged risk,  together with the methods that will be used to assess the  
effectiveness of the hedging relationship.

The Group makes an assessment, both at the inception of the hedge relationship as well as on an ongoing basis, of whether    
the hedging instruments are expected to be highly effective in offsetting the changes in the fair value of the respective hedged  
items attributable to the hedged risk.

Derivatives are initially recognised at the fair value on the date a derivative contract is entered into and are subsequently  
remeasured at each reporting date at their fair value. The change in the fair value of a hedging instrument is recognised in the   
statement of profit or loss as other expense. The change in the fair value of the hedged item attributable to the risk hedged is
recorded as part of the carrying value of the hedged item and is also recognised in the statement of profit or loss as other
expense.

Cash Flow Hedges
For derivatives that are designated as cash flow hedges and where the hedge accounting criteria are met, the effective portion of
changes in the fair value is recognised in other comprehensive income. The gain or loss relating to the ineffective portion is  
recognised immediately in profit or loss as part of finance costs. Amounts accumulated in equity are recognised in profit or loss  
when the income or expense on the hedged item is recognised in profit or loss.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

135

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

h)  Segment Reporting
IFRS 8 requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief operating 
decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the management team, including the Chief Executive Officer and Chief Financial Officer. For 
management purposes, the Group is organised into segments based on location, and information is provided to the management team on 
these segments for the purposes of resource allocation and segment performance management and monitoring.

The management team considers there to be four reportable segments:

i. 
ii. 
iii. 
iv. 

“OTB” - activity via UK websites (www.onthebeach.co.uk, www.sunshine.co.uk and www.onthebeachtransfers.co.uk)
“International” - activity via Swedish, Norwegian and Danish websites (www.eBeach.se, www.eBeach.no and www.eBeach.dk)
“CCH” - activity via the Tour Operator, Classic Collection Holidays Limited and subsidiaries
“CPH” - activity via the Classic Package Holidays online business to business portal

i)  Revenue Recognition
IFRS 15 Revenue from Contracts with Customers is a principle-based model of recognising revenue from customer contracts. It has a five-
step model that requires revenue to be recognised when control over goods and services are transferred to the customer. The standard 
requires the Group to exercise judgement, taking into consideration all of the relevant facts and circumstances when applying each step of 
the model to contracts with their customers. The following paragraphs describes the types of contracts, when performance obligations are 
satisfied, and the timing of revenue recognition. Further details of the disaggregation of revenue are disclosed in note 4 of these financial 
statements. 

As Agent:
The Group acts as agent when it is not the primary party responsible for providing the components that make up the customers 
booking and it does not control the components before they are transferred to customers. Revenue comprises the fair value of the 
consideration received or receivable in the form of commission. Service fees/commissions are earned from the consumer through 
purchases of travel products such as flight tickets or hotel accommodation from third party suppliers. Revenue in the form of 
commission or service fees recognised when the performance obligation of arranging and facilitating the customer to enter into 
individual contracts with suppliers is satisfied, usually on delivery of the booking confirmation.

Given the level of cancellations the Group has experienced, the commission is considered to represent variable consideration and the 
transaction price of commission income  determined using the expected value method, such that revenue is recognised only to the 
extent that it is highly probable that there will not be a significant reversal of revenue recognised in future periods. The sum of the 
range of probabilities of cancellations in different scenarios based on historical trends and best estimate of future expectations is used 
to calculate the extent to which the variable consideration is reduced and a corresponding refund liability (presented as a cancellation 
provision) recognised in provisions.

Revenue earned from sales through CPH are stated net, with the commission payable to agents recognised in the cost of sales.  

As Principal:
The Group acts as principal when it is the primary party responsible for providing the components that make up the customer’s  
booking and it controls the components before transferring to the customer.

  Revenue represents amounts received or receivable for the sale of package holidays and other services supplied to the customers.  
  Revenue is recognised when the performance obligation of delivering an integrated package holiday is satisfied, usually over the

duration of the holiday. 

  Revenue is stated net of discounts, rebates, refunds and value added tax.

j)  Override Income

The Group has agreements with suppliers whereby volume-related rebates are received in connection with the travel arrangements 
made with the customer. The income received from suppliers relates to reduction in cost of sales (corresponding increase in 
commission received), and as such is considered part of the Group’s net revenue. The Group has some agreements whereby receipt of 
the income is conditional on the Group achieving agreed volume targets.

For agreements not linked to volume targets, override income is recognised when earned by the Group, which occurs when all 
obligations conditional for earning income have been discharged, and the income can be measured reliably based on the terms of the 
contract, which is usually once the booking has been confirmed with the supplier. 

For agreements where volume targets are in place, income is recognised once the target has been achieved. For volume targets 
which span the year end, the Group is required to make estimates in determining the amount and timing of recognition of override. In 
determining the amount of volume-related allowances recognised in any period, management estimate the probability that the Group 
will meet contractual target volumes, based on current and forecast performance. 

Amounts due but not yet recovered relating to override income are recognised within trade and other receivables. 

136

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
k)  Dividend Distribution
Final dividend distribution to the Group’s shareholders is recognised as a liability in the Group’s financial statements in the period in which 
the dividends are approved by the Group’s shareholders.   

l)   Business Combinations
All business combinations are accounted for by applying the acquisition method. Business combinations are accounted for using the 
acquisition method as at the acquisition date, which is the date on which control is transferred to the Group. 

For acquisitions, the Group measures goodwill at the acquisition date as:
› 
› 
› 
› 

the fair value of the consideration transferred; plus
the recognised amount of any non-controlling interests in the acquire; plus
the fair value of the existing equity interest in the acquiree; less
the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred. Any 
contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, 
it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent 
consideration are recognised in the income statement.

m)  Property, Plant and Equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.
Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Fixtures, fittings and equipment 
Buildings freehold   

3-10 years 
50 years   

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in income. 

n)   Investment Property
Investment properties are measured initially at cost, including transaction costs. Subsequent to initial recognition, investment properties 
are stated at fair value, which reflects market conditions at the reporting date. Gains or losses arising from changes in the fair values of 
investment properties is recognised as other income in the income statement. Properties are externally valued on the basis of fair value at 
the balance sheet date. 

o)   Held for Sale Assets
Assets are classified as held for sale if their carrying amount is expected to be recovered or settled principally through sale rather than 
through continuing use. The asset must be available for immediate sale and the sale must be highly probable within one year of the 
reporting date. Held for sale assets are measured at the lower of carrying value and fair value less costs to sell.

p)   Intangible Assets

Research and Development

i.  
Expenditure on research activities is recognised in the income statement as an expense as incurred. Expenditure on development 
activities directly attributable to the design and testing of identifiable and unique software products are capitalised if the product or 
process meet the following criteria:
› 
› 
› 
› 

The completion of the development is technically and commercially feasible to complete;
Adequate technical resources are sufficiently available to complete development;
It can be demonstrated that future economic benefits are probable; and
The expenditure attributable to the development can be measured reliably.

  Development activities involve a plan or design for the production of new or substantially improved products or processes. Directly  

attributable costs that are capitalised as part of the software product, website or system include employee costs. Other development  
expenditures that do not meet these criteria as well as ongoing maintenance are recognised as an expense as incurred.

  Development costs for software, websites and systems are carried at cost less accumulated amortisation and are amortised over their

useful lives (not exceeding five years) at the point in which they come into use.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

137

FINANCIAL STATEMENTS 
 
 
 
 
  
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

ii.   Brand

  Upon acquisition of the Group by OTB Topco, the On the Beach brand was identified as a separately identifiable asset. Acquisitions   
  of Sunshine.co.uk and Classic Collection Holidays Limited resulted in the brand of each being identified and recognised separately from  
  goodwill at fair value.

iii.   Amortisation

  Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless  
such lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each  
balance sheet date. Other intangible assets are amortised from the date they are available for use. The estimated useful lives are as
follows:

  Website technology 
  Website & development costs 
  Brand 
  Agent relationships 
  Customer relationships 

10 years
3 years
10-15 years
15 years
5 years

iv.   Customer and Agent Relationships

  Upon the acquisition of Classic Collection Holidays Limited, customer relationships were identified as a separately identifiable assets.  
  Classic Collection’s revenue is driven by a very high volume of repeat customers due to its bespoke holiday packages and the target  
  market.  Repeat customers are from two broad segments - independent travel agents and direct customers and individuals booking  
directly. There is a defined margin and attrition profile differential between the two customer groups and as such two separate assets

  were identified.

q)  Impairment of Non-Financial Assets
At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there 
is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset 
is estimated in order to determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that are 
independent from other assets, the group estimates the recoverable amount of the cash generating unit to which the asset belongs. The 
recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell.

Goodwill is required to be tested for impairment annually, or more frequently where there is an indication that the goodwill may be 
impaired. The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated to cash-generating units, or 
(“CGU”). Subject to an operating segment ceiling test, for the purposes of goodwill impairment testing, CGUs to which goodwill has been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is monitored for internal 
reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs that are expected to benefit from the 
synergies of the combination.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For the purpose of impairment testing, assets 
that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows from continuing use 
that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”). 

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. Impairment 
losses are recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount 
of any goodwill allocated to the units, and then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata 
basis.

r)  Leases
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right to control the 
use of an identified asset for a period of time in exchange for consideration.

Group as a Lessee
The Group applies a single recognition and measurement approach for all leases, except for short-term leases and leases of low-
value assets. The Group recognises lease liabilities to make lease payments and right-of-use assets representing the right to use the 
underlying assets.

i.  

Right-of-use Assets
The Group recognises right-of-use assets at the commencement date of the lease (i.e. the date the underlying asset is available  
for use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for  
any remeasurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial   
direct costs incurred, and lease payments made at or before the commencement date less any lease incentives received. The    
recognised right-of-use assets are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful
lives of the assets, as follows:
Buildings  

10 years

The right-of-use assets are also subject to impairment. The Group’s right-of-use assets are included as a separate category in
property, plant and equipment.

138

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ii.  

Lease Liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments  
to be made over the lease term. In calculating the present value of lease payments, the Group uses the incremental borrowing   
rate at the lease commencement date where the interest rate implicit in the lease is not readily determinable.

After the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for the  
lease payments made.  In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a change in the 
lease term, a change in the lease payments (e.g. changes to future payments resulting from a change in an index or rate used to  
determine such lease payments) or a change in the assessment of an option to purchase the underlying asset.

The Group’s lease liabilities are included in trade and other payables. 

s)  Employee Benefits

i.  

ii.  

Pension Scheme
The Group operates a defined contribution pension scheme. A defined contribution scheme is a post-employment benefit plan  
under which the Company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay 
further amounts. Obligations for contributions to defined contribution pension plans are recognised as an expense in the income
statement in the years during which services are rendered by employees.

Share-Based Payment Transactions
Employees (including senior executives) of the Group receive remuneration in the form of share-based payments, whereby  
employees render services as consideration for equity instruments (equity-settled transactions). Employees working in the
business development group are granted share appreciation rights, which are settled in cash (cash-settled transactions).

Equity-settled Transactions
The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using an appropriate  
valuation model, further details of which are given in Note 24.

That cost is recognised in employee benefits expense (Note 7a), together with a corresponding increase in equity (other capital  
reserves), over the period in which the service and, where applicable, the performance conditions are fulfilled (the vesting period). 
The cumulative expense recognised for equity-settled transactions at each reporting date until the vesting date reflects the  
extent to which the vesting period has expired and the Group’s best estimate of the number of equity instruments that will
ultimately vest. The expense or credit in the statement of profit or loss for a period represents the movement in cumulative
expense recognised as at the beginning and end of that period. 

Service and non-market performance conditions are not taken into account when determining the grant date fair value of
awards, but the likelihood of the conditions being met is assessed as part of the Group’s best estimate of the number of equity
instruments that will ultimately vest. Market performance conditions are reflected within the grant date fair value. Any other
conditions attached to an award, but without an associated service requirement, are considered to be non-vesting conditions.
Non-vesting conditions are reflected in the fair value of an award and lead to an immediate expensing of an award unless there
are also service and/or performance conditions. 

No expense is recognised for awards that do not ultimately vest because non-market performance and/or service conditions
have not been met. Where awards include a market or non-vesting condition, the transactions are treated as vested irrespective
of whether the market or non-vesting condition is satisfied, provided that all other performance and/or service conditions are
satisfied.  

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of diluted earnings per share
(further details are given in Note 10). 

t)  Financing Income and Expenses
Financing expenses comprises interest payable, finance charges on shares classified as liabilities and lease liabilities recognised in profit or 
loss using the effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that are recognised in 
the income statement (see foreign currency accounting policy). Borrowing costs that are directly attributable to the acquisition, construction 
or production of an asset that takes a substantial time to be prepared for use are capitalised as part of the cost of that asset. Financing 
income comprises interest receivable on funds invested, dividend income and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income is 
recognised in the income statement on the date the entity’s right to receive payments is established. Foreign currency gains and losses are 
reported on a net basis.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

139

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

u)  Exceptional Items
Exceptional items are material items of income and expense which, because of the nature and expected infrequency of events giving rise 
to them, merit separate presentation to allow shareholders to understand better the elements of financial performance in the year, so as to 
facilitate comparison with prior years and to assess better trends in financial performance.

v)  Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the extent 
that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination, and 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of 
deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using 
tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 
temporary difference can be utilised. 

w)  Share Capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a 
deduction from the proceeds.

x)  Share Premium and Other Reserves
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in ‘share premium’. The 
amount subscribed for the preference shares in excess of the nominal value of these new preference shares is recorded in ‘other reserves’.

Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax. The merger reserve 
represents the amount subscribed for the ordinary shares in excess of the nominal value of the shares issued in exchange for the 
acquisition of subsidiaries.

y)  Earnings Per Share
The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit 
attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, 
the weighted average number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

z)  Capital Management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. In 
order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

aa) Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, that 
can be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation.

ab)    Non Statutory Measures
One of the Groups KPI’s is adjusted profit before tax. When reviewing profitability, the Directors use an adjusted profit before taxation 
(“PBT”) in order to give a meaningful year-on-year comparison. Whilst we recognise that the measure is an alternative 
(non-Generally Accepted Accounting Principles (“non-GAAP”)) performance measure which is also not defined within IFRS, this measure 
is important and should be considered alongside the IFRS measures.

Adjusted PBT is calculated by adjusting for material items of income and expenditure where because of the nature and expected 
infrequency of events giving rise them, merit separate presentation to allow shareholders a better understanding of the financial 
performance in the period.

140

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

3.  Critical Accounting Estimates and Judgements
The Group’s accounting policies have been set by management. The application of these accounting policies to specific scenarios requires 
reasonable estimates and assumptions to be made concerning the future. These are continually evaluated based on historical experience 
and expectations of future events. The resulting accounting estimates will, by definition, seldom equal the related actual results. Under 
IFRS estimates or judgements are considered critical where they involve a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities from period to period. This may be because the estimate or judgement involves matters which are highly 
uncertain or because different estimation methods or assumptions could reasonably have been used.

Critical Accounting Judgements
Revenue from Contracts with Customers
The Group applied the following key judgements on the agent vs principal status of each segment as well as the number of performance 
objections in each.

Performance Obligations
Revenue in the OTB, International and CPH segments is recognised based on there being a single performance obligation to at the point 
of booking. This is to arrange and facilitate the customer entering into individual contracts with principal suppliers providing holiday related 
services including flights, hotels and transfers. For the OTB, International and CPH segments, there is not a significant integration service 
and responsibility for providing the services remains with the principal suppliers.

The Group has concluded that under IFRS 15 for revenue in the CCH segment, a package holiday constitutes the delivery of one distinct 
performance obligation which includes flights, accommodation, transfers and other holiday-related services. In formulating this conclusion, 
management has assessed that it provides a significant integration service to collate all of the elements within a customer’s specification 
to produce one integrated package holiday. Management has further analysed the recognition profile and concluded that under IFRS 15, 
revenue and corresponding cost of sales should be recognised over the period a customer is on holiday.

Agent vs Principal
Determining whether an entity is acting as a principal or as an agent requires judgement and has a significant effect on the timing and 
amount (gross or net basis) of revenue by the Group. As an agent, revenue is recognised at the point of booking on a net basis. As a 
principal, revenue is recognised on a gross basis over the duration of the holiday.

In line with IFRS 15, management have concluded that revenue in the OTB, International and CPH segments will continue to be treated 
as an agent on the basis that the performance obligation is to arrange for another entity to provide the goods or services. This assessment 
has given consideration that there is no inventory risk and limited discretion in establishing prices. Revenue in the CCH segment will 
continue to be treated as a principal on the basis that CCH have the primary responsibility for fulfilling the package holiday for the 
customer.

Capitalised Website Development Costs
Determining the amounts to be capitalised involves judgement and is dependent upon the nature of the related development; namely 
whether it is capital (as relating to the enhancement of the website) or expenditure (as relating to the ongoing maintenance of the website) 
in nature. In order to capitalise a project, the key judgement management have made is in determining the project’s ability to produce future 
economic benefits. In the year ending 30 September 2021, the proportion of development costs that have been capitalised is lower than 
pre-pandemic reporting periods due to the development team undertaking more operational tasks that have been specific to the Group’s 
response to COVID-19. 

Deferred Tax Asset
Deferred tax assets are recognised for unused tax losses to the extent that it is probable that taxable profit will be available against which 
the losses can be utilised. Management judgement is required to determine the amount of deferred tax assets that can be recognised, 
based upon the likely timing and the level of future taxable profits, together with future tax planning strategies. The Group has concluded 
that the deferred assets will be recoverable using the estimated future taxable income based on the approved projections and plans for the 
Group.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

141

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

Critical Accounting Estimates
COVID-19
The recognition of costs and provisions relating to disruption caused by the COVID-19 pandemic is an area of significant estimation. These 
adjustments relate primarily to lost revenue resulting from the cancellation of bookings in the financial year and beyond. The estimation 
includes the loss of revenues caused by the cancellation and refund of bookings, off-set by extent to which related holiday costs can be 
recovered. Key areas of estimation include:

COVID Cancellation Provision
The extent to which holidays will be impacted by the pandemic, either directly due travel restrictions or indirectly due to reductions in flying 
schedules. Management have estimated that up to 20% of forward bookings as at the balance sheet date will be cancelled within FY22, 
giving rise to an estimated liability of £4.1m,  shown in note 17. In estimating this cancellation rate management have considered: 
(i) season; as historically summer cancellations are lower than the preceding winter; 
(ii) flight supplier load factors; and 
(iii) experience of summer FY21 during the pandemic but taking into consideration the current levels of vaccination rate. 
The level of forward bookings beyond summer 2022 is not significant and any changes to this assumption would not have a material 
impact. If the Group was to increase the percentage of cancellations by 5ppts then the provision required would increase by 23%.    

Prepayments with Suppliers
In the normal course of business the Group will advance payments to certain hotel suppliers for holidays booked. A risk assessment is 
made based on a review of each significant suppliers financial stability with varying % provisions applied to different risk levels. If the 
Group was to increase its % provision applied by 5ppts across all specific risk categories not already fully provided, this would have 
resulted in a decrease of £0.1m in the prepayments of £5.3m shown in Note 15.

Recoverability of Airline Debtor
In relation to flights cancelled during the financial year, the Group has considered the impact of the pandemic on the recoverability of 
amounts paid to airlines in lieu of flights which have been cancelled which as at 30 September 2021 is a receivable balance of £3.3m 
- see note 15. 

The Group has a legal right to a refund; the airline has an obligation to refund in the event that the flight is cancelled. European 
Regulations provide strict guidelines for the compensation of travellers whose flights are delayed, cancelled, or overbooked while 
travelling in or to EU countries. The rules apply to any flights that originate in an EU country. Where an airline is not forthcoming 
with a refund owed the Group exercises its chargeback rights are as governed by the card scheme rules. The Group has a right to 
make a chargeback when: 
(i)   the merchant (airline) was unable or unwilling to provide the purchased services; or 
(ii)   the cardholder is entitled to a refund under the merchant’s cancellation policy. 

Where a flight has been cancelled, the Group has recognised a net receivable for the expected recoverable amount in accordance with the 
considerations above. Management have calculated the provision for airline refunds owed based on factors such as age, flight supplier and 
payment method.   

Impact of COVID-19
A summary of the adjustments between Adjusted and GAAP measures, split between the COVID-19 impact and other costs, is shown 
below:

Group revenue

Revenue as agent

Revenue as principal

Group cost of sales

Group overheads

Group profit before tax

Adjusted
£’m

2021
COVID-19
£'m

GAAP
£’m

24.0

6.5

(7.2)

(50.0)

(26.7)

(9.3)

-

0.4

(1.1)

(10.0)

14.7

6.5

(6.8)

(51.1)

(36.7)

The total exceptional items in the year ended 30 September 2021 of £10.0m represents the estimated cost of COVID-19 to trading in 
the period. This is primarily the cost of COVID-19 related cancellations or expected cancellations of £8.9m. Exceptional operating costs of 
£1.1m includes legal and professional fees and supplier provisions.

142

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The total exceptional items in the year ended 30 September 2020 of £41.7m represents the estimated cost of COVID-19 to trading in 
the period. This is primarily the cost of COVID-19 related cancellations or expected cancellations of £37.4m. The adjustment also includes 
a provisions against amounts due from suppliers of £2.2m, exceptional development spend of £0.7m and legal and professional fees of 
£1.4m. £0.7m of redundancy costs were offset by £0.7m of contributions in relation to the Coronavirus Job Retention Scheme.

Impairment of Intangible Assets and Goodwill 
Intangible assets are reviewed for impairment if events or changes in circumstances indicate that the carrying amount may not be 
recoverable. Goodwill is reviewed for impairment on an annual basis. When a review for impairment is conducted, the recoverable 
amount is determined based on the higher of value in use and fair value less costs to sell. The value in use method requires the Group 
to determine appropriate assumptions (which are sources of estimation uncertainty) in relation to the cash flow projections based on 
the latest budget, the long-term growth rate to be applied to these cash flow projections and the risk-adjusted pre-tax discount rate 
used to discount the assumed cash flows to present value. 

The Group has concluded that the carrying value of the intangibles and goodwill is appropriate (after considering certain sensitivities 
which are set out in Note 11). 

4.  Revenue
In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams. Revenue is 
accounted for at the point the Group has satisfied its performance obligations, details of the revenue performance obligations are set out in 
note 2i of these financial statements.

Year ended 30 September 2021

Revenue before exceptional cancellations

Sales as agent

Sales as principal

Total Revenue before exceptional cancellations

Exceptional cancellations*

Total Revenue

Revenue before exceptional cancellations

Sales as agent

Sales as principal

Total Revenue before exceptional cancellations

Exceptional cancellations*

Total Revenue

OTB
£’m

22.1  

-

22.1

(9.1)

13.0

Int’l
£’m

0.1

-

0.1

(0.1)

-

Year ended 30 September 2020

OTB
£’m

50.4

-

50.4

(34.5)

15.9

Int’l
£’m

0.3

-

0.3

(0.2)

0.1

CCH
£’m

-

6.5

6.5

-

6.5

CCH
£’m

-

16.9

16.9

-

16.9

CPH
£’m

1.8

-

1.8

(0.1)

1.7

CPH
£’m

3.6

-

3.6

(2.8)

0.8

Total
£’m

24.0

6.5

30.5

(9.3)

21.2

Total
£’m

54.3

16.9

71.2

(37.5)

33.7

* Exceptional cancellations in the year ended 30 September 2021 and 30 September 2020 relate to the impact of COVID-19 (see note 3). 

Details of receivables arising from contracts with customers are set out in note 15.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

143

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

5.  Segmental Report
As explained in note 2h, the management team considers the reportable segments to be ‘‘OTB’’, “International”, ‘‘CCH’’ and “CPH”. All 
segment revenue, operating profit assets and liabilities are attributable to the Group from its principal activities.

OTB, International and CPH recognise revenue as agent on a net basis. CCH recognises revenue as a principal on a gross basis.

                                                                             2021 

2020

OTB
£’m

Int’l 
£’m

CCH
£’m

CPH
£’m

Total
£’m

OTB
£’m

Int’l
£’m

CCH
£’m

CPH
£’m

Total
£’m

Income

Revenue before exceptional 
cancellations

22.1

0.1

6.5

1.8

30.5

50.4 

0.3 

16.9 

3.6 

71.2 

Exceptional cancellations*

(9.1)

(0.1)

Total Revenue

13.0

-

-

6.5

(0.1)

1.7

(9.3)

21.2

(34.5)

(0.2)

-

15.9 

0.1 

16.9 

(2.8)

0.8 

(37.5)

33.7 

Adjusted EBITDA

(6.1)

(0.2)

(3.1)

(1.7)

(11.1)

10.6 

(0.3)

(1.9)

(1.5)

Share based (charge)/credit

(2.8)

-

-

-

(2.8)

0.6 

-

-

-

6.9 

0.6 

Impact of COVID-19

(9.8)

(0.1)

(0.4)

0.3

(10.0)

(38.7)

(0.2)

(0.1)

(2.7)

(41.7)

Other exceptional items 

-

-

-

-

-

(0.3)

-

-

-

(0.3)

EBITDA

(18.7)

(0.3)

(3.5)

(1.4)

(23.9)

(27.8)

(0.5)

(2.0)

(4.2)

(34.5)

Depreciation and amortisation

(10.3)

(0.1)

(1.3)

(0.2)

(11.9)

(9.9)

(0.1)

(1.2)

(0.2)

(11.4)

Group operating loss

(29.0)

(0.4)

(4.8)

(1.6)

(35.8)

(37.7)

(0.6)

(3.2)

(4.4)

(45.9)

Finance costs

Finance income

Loss before taxation

(1.0)

0.1

(36.7) 

Non-current assets

Goodwill

Other intangible assets

31.6

26.0

Property, plant and equipment

5.8

Investment property

-

-

0.1

-

-

4.6

7.7

2.5

-

4.0

0.1

-

-

40.2

33.9

8.3

-

31.6

-

30.1 

0.1

8.1 

-

-

-

4.6 

8.9 

1.8 

0.6 

4.0

0.3

-

-

*  

Exceptional cancellations in the year ended 30 September 2021 and 30 September 2020 relate to the impact of COVID-19.

(0.8)

0.4 

(46.3)

40.2 

39.4 

9.9 

0.6 

144

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
6.  Operating Profit
a)  Operating Expenses

Expenses by nature including exceptional items and impairment charges:

Marketing

Depreciation

Staff costs (including share based payments)

IT hosting, licences & support

Office expenses

Credit/debit card charges

Insurance

Other

2021

£’m

10.9 

1.8

18.5

2.5

0.8 

0.5

1.6

2.4

2020

£’m

22.8 

1.9 

14.6 

2.4 

0.8 

1.7 

1.6 

2.0 

Administrative expenses before exceptional items & amortisation of intangible assets

39.0

47.8 

Impact of COVID-19

Other exceptional items

Amortisation of intangible assets

Exceptional items and amortisation of intangible assets

Administrative expenses

b)  Exceptional Items

1.1

-

10.1

11.2

50.2

4.3 

0.3 

9.5 

14.1 

61.9 

Group revenue

Revenue as agent

Revenue as principal

Group cost of sales

Group overheads

Administrative expenses

Net finance costs

Group profit before tax

2021
Impact of 
COVID-19
£'m

Adjusted
£’m

GAAP
£’m

Adjusted
£’m

2020
Impact of
COVID-19
£'m

Other 
exceptional 
Items
£'m

24.0

6.5

(7.2)

(49.1)

(0.9)

(26.7)

(9.3)

-

0.4

(1.1)

-

(10.0)

14.7

6.5

(6.8)

(50.2)

(0.9)

(36.7)

54.3

16.9

(17.8)

(37.5)

-

0.1

(57.3)

(4.3)

(0.4)

(4.2)

-

(41.7)

-

-

-

(0.3)

-

(0.3)

GAAP
£’m

16.8

16.9

(17.7)

(61.9)

(0.4)

(46.3)

The total exceptional items in the year ended 30 September 2021 of £10.0m represents the estimated cost of COVID-19 to trading in 
the period. This is primarily the cost of COVID-19 related cancellations or expected cancellations of £8.9m. Exceptional operating costs of 
£1.1m includes legal and professional fees and supplier provisions.

The exceptional items in the year ended 30 September 2020 of £41.7m represents the estimated cost of COVID-19 to trading in the 
period. This is primarily the cost of COVID-19 related cancellations or expected cancellations of £37.4m. The adjustment also includes 
a provisions against amounts due from suppliers of £2.2m, exceptional development spend of £0.7m and legal and professional fees of 
£1.4m. Other exceptional items of £0.3m relate to legal and professional fees.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

145

FINANCIAL STATEMENTS 
 
Financial Statements
Notes to the Consolidated Financial Statements 

c)  Services provided by the company auditor
  During the year, the Group obtained the following services from the operating company’s auditor.

Audit of the parent company financial statements

Amounts receivable by the Company’s auditor and its associated in respect of:

› 

› 

› 

 Audit of financial statements of subsidiaries pursuant to legislation

 Review of interim financial statements

 Other assurance services

2021
£’m

2020
£’m

0.1

0.3

-

-

0.4

0.1

0.2

-

-

0.3

d)  Adjusted (LBT)/PBT
  Management measures the overall performance of the Group by reference to Adjusted (LBT)/PBT, a non-GAAP measure as it gives a  
  meaningful year on year comparison of the Group’s performance:

Profit before taxation

Impact of COVID-19

Other exceptional items

Total exceptional items

Amortisation of acquired intangibles*

Share based payments charge**

Adjusted (LBT)/PBT

2021
£’m

(36.7)

10.0

-

10.0 

5.5

2.8

(18.4)

2020
£’m

(46.3)

41.7

0.3 

42.0 

5.5

(0.6)

0.6 

*   These charges relate to amortisation of brand, website technology and customer relationships recognised on the acquisition of subsidiaries and are added back as   

they fall outside of the normal activities of the Group.

**  The share based payment charge represents the expected cost of shares vesting under the Group’s Long Term Incentive Plan. These charges are added back to the  

adjusted profit measure as they do not necessarily relate to the performance of the Group in the current financial year, refer to note 24.
On 22 December 2020 the remuneration committee approved the introduction of an underpin/minimum award for the nil cost awards originally granted 9 July 2019 to key  
management. This removal of a non-marked based condition has resulted in a catch up charge to the income statement of £2.0m that reflects the scheme progress to date.

146

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
7.  Employees and Directors
a)  Payroll Costs

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Defined contribution pension cost

Social security costs

Share-based payment (credit)/charges

2021
£’m

18.0

0.4

1.9

2.8

23.1

2020
£’m

17.9

0.3 

1.8

(0.6)

19.4 

Staff costs above include £4.6m (2020: £4.0m) employee costs capitalised as part of software development. During the year 
£0.2m was claimed in relation to the Coronavirus Job Retention Scheme (2020: £0.7m). This has been netted off against other 
exceptional items in relation to COVID 19. 

b)  Employee Numbers
  Average monthly number of people (including Executive Directors) employed:

By reportable segment:

UK

Int’l

CCH

CPH

c)  Directors’ Emoluments

The remuneration of Directors was as follows:

Aggregate emoluments

Defined contribution pension

Share-based payment charges

Remuneration was paid by On the Beach Limited, a subsidiary company of the Group.

The remuneration of the highest paid director was as follows:

Aggregate emoluments

Share-based payment charges

2021
No.

2020
No.

365

6

115

8

494

2021
£’m

0.5

-

0.1

0.6

2021
£’m

0.3

0.1

0.4

419

10

116

5

550

2020
£’m

0.9 

-

0.1 

1.0 

2020
£’m

0.3 

0.1 

0.4 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

147

FINANCIAL STATEMENTS 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

d)  Key Management Compensation
Key management comprised the seven members of the executive team. 

Remuneration of all key management (including directors) was as follows:

Wages and salaries

Short-term non-monetary benefits

Share-based payment charges

2021
£’m

1.7

-

2.1

3.8

2020
£’m

1.6

-

0.1

1.7 

e)  Retirement Benefits
Included in pension contributions payable by the Group of £0.4m (2020: £0.3m) is £1,300 (2020: £42,000) of contributions that the 
Group made to a personal pension scheme in relation to one Executive Director.

8.  Finance Income and Finance Costs

a)  Finance Costs

Rolling credit facility interest / non-utilisation fees

Interest on lease liabilities

Finance costs

b)  Finance Income 

Bank interest receivable

Finance income

2021
£’m

0.9

0.1

1.0

2021
£’m

0.1

0.1

2020
£’m

0.6 

0.2

0.8 

2020
£’m

0.4

0.4

148

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
9.  Taxation

Current tax on loss for the year

Adjustments in respect of prior years 

Total current tax

Deferred tax on profits for the year

Origination and reversal of temporary differences

Adjustments in respect of prior years

Total deferred tax

Total tax credit

2021
£’m

(0.4)

(0.1)

(0.5)

(6.1)

0.1

(6.0)

(6.5)

2020
£’m

(4.0)

-

(4.0)

(3.5)

-

(3.5)

(7.5)

The differences between the total taxation shown above and the amount calculated by applying the standard UK corporation taxation 
rate to the profit before taxation on continuing operating are as follows.

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by the effective rate of corporation tax in the UK of 19% 
(2020: 19%)

Effects of:
Impact of difference in current and deferred tax rates

Adjustments in respect of prior years

Expenses not deductible

Total taxation credit

2021
£’m

(36.7) 

2020
£’m

(46.3)

(7.0)

(8.8)

0.2

-

0.3

1.3

- 

-

(6.5)

(7.5)

The tax charge for the year is based on the effective rate of UK corporation tax for the period of 18% (2020: 19%). An increase in the 
UK corporation rate from 19% to 25% (effective 1 April 2023) was substantively enacted on 24 May 2021. The deferred tax assets and 
liabilities at 30 September 2021 have been calculated based on these rates.  

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

149

FINANCIAL STATEMENTS 
  
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

10.  Earnings Per Share
Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted 
average number of ordinary shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted 
average number of Ordinary Shares issued during the period plus the weighted average number of Ordinary Shares that would be 
issued on the conversion of all dilutive potential ordinary shares into Ordinary Shares.

Adjusted earnings per share figures are calculated by dividing adjusted earnings after tax for the year by the weighted average number 
of shares. 

Year ended 30 September 2021

Basic EPS

Diluted EPS*

Adjusted EPS

Year ended 30 September 2020

Basic EPS

Diluted EPS*

Adjusted EPS

Basic weighted

average number 

of Ordinary Shares 
(m)

Total
earnings 
£’m

Pence
per share

159.3

159.3

159.3

140.2

140.2

140.2

(30.2)

(30.2)

(15.4)

(38.8) 

(38.8) 

(0.7) 

(19.0p)

(19.0p)

(9.7p)

(27.6p)

(27.6p)

(0.5p)

* There was no difference in the weighted average number of shares used for the calculation of basic and diluted loss per share as the effect of all potentially dilutive shares 

outstanding was anti-dilutive.

Adjusted earnings after tax is calculated as follows:

Profit for the year after taxation

Adjustments (Net of Tax at 19%):

Impact of exceptional COVID-19 cancellations

Other exceptional items

Amortisation of acquired intangibles

Share based payment charges*

Adjusted earnings after tax

*  

The share based payment charges are in relation to options which are not yet exercisable.

2021
£’m

(30.2)

8.1

- 

4.5

2.2

(15.4)

2020
£’m

(38.8)

33.8

0.3

4.5

(0.5)

(0.7)

150

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
  
11.  Intangible Assets

Cost

At 1 October 2019

Additions

At 30 September 2020

Additions

At 30 September 2021

Accumulated amortisation

At 1 October 2019

Charge for the year

At 30 September 2020

Charge for the year

At 30 September 2021

Net book amount

At 30 September 2021

At 30 September 2020

Brand

Goodwill

Website & 
development 
Costs

Website 
technology

Customer 
relationships

£’m

£’m

£’m

£’m

£’m

35.9 

40.2

-

-

35.9 

40.2 

-

-

35.9 

40.2 

12.7

2.4 

15.1

2.4 

17.5

-

-

-

-

-

18.4

20.8

40.2 

40.2 

11.6

4.0

15.6

4.6

20.2

4.7

4.0

8.7

4.6

13.3

6.9

6.9 

22.8

-

22.8 

-

22.8 

13.6

2.4 

16.0

2.4 

18.4

4.4

6.8

6.5 

-

6.5 

-

6.5 

0.9

0.7 

1.6

0.7

2.3

4.2

4.9

Total

£’m

117.0

4.0

121.0

4.6

125.6

31.9

9.5

41.4

10.1

51.5

74.1

79.6

Goodwill
Goodwill acquired in a business combination is allocated on acquisition to the CGUs that are expected to benefit from that business 
combination. The carrying amount of goodwill has been allocated as follows:

Reportable segment

OTB

OTB

CCH

CPH

CGU

OTB

Acquisitions

On the Beach Travel Limited

Sunshine

Sunshine.co.uk Limited

CCH

CPH

Classic Collection Limited

Classic Collection Limited

As at 30 
September 
2021
£’m

As at 30 
September 
2020
£’m

21.5

10.1

4.6

4.0

40.2

21.5

10.1

4.6

4.0

40.2

Impairment of Goodwill
On the Beach and Sunshine are considered to be one reportable segment, as they are internally reported and managed as one entity, but 
for impairment review purposes they are treated as separate CGU’s as they have independent cash inflows. Goodwill acquired through 
Sunshine.co.uk has been allocated to the “Sunshine” cash generating unit. Goodwill acquired through the Classic collection acquisition has 
been allocated to the “CCH” and “CPH” cash generating units.   

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

151

FINANCIAL STATEMENTS 
 
Financial Statements
Notes to the Consolidated Financial Statements 

“OTB” CGU
The Group performed its annual impairment test as at 30 September 2021 on the “OTB” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial budgets 
and projections covering a three-year period. The initial two years are based on the latest budget, year three is extrapolated at a growth 
rate of 2 percent (2020: 2 percent); the forecasts are then extrapolated in perpetuity based on an estimated growth rate of 2 percent 
(2020: 2 percent), this being the Directors’ best estimate of the future prospects of the business. This is deemed appropriate because 
the CGU is considered to be a long-term business. Management estimates discount rates using pre-tax rates that reflect current market 
assessments of the time value of money and the risks specific to this CGU. The discount rate applied is 10 percent (2020: 11 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides. 

“Sunshine” CGU
The Group performed its annual impairment test as at 30 September 2021 on the “Sunshine” cash generating unit (“CGU”). The 
recoverable amount of the CGU has been determined based on the value in use calculations using cash flow projections derived 
from financial budgets and projections covering a three-year period. The initial two years are based on the latest budget, year three is 
extrapolated at a growth rate of 2 percent (2020: 2 percent); the forecasts are then extrapolated in perpetuity based on an estimated 
growth rate of 2 percent (2020: 2 percent), this being the Directors’ estimated view best estimate of the future prospects of the business. 
This is deemed appropriate because the CGU is considered to be a long-term business. Management estimates discount rates using pre-
tax rates that reflect current market assessments of the time value of money and the risks specific to this CGU. The discount rate applied is 
10 percent (2020: 11 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides. 

“CCH” CGU 
The Group performed its annual impairment test as at 30 September 2021 on the “CCH” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial budgets 
and projections covering a three year period. The initial two years are based on the latest budget, year three is extrapolated at a 2 percent 
growth rate (2020: 2 percent),  the forecasts are then extrapolated in perpetuity based on at a 2 percent growth rate (2020: 2 percent). 
This is deemed appropriate based on the Directors’ best estimate of the future prospects of the business. Management estimates discount 
rates using pre-tax rates that reflect current market assessments of the time value of money and the risks specific to the CGU. The 
discount rate applied is 10 percent (2020: 11 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides.

“CPH” CGU
The Group performed its annual impairment test as at 30 September 2021 on the “CPH” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial budgets 
and projections covering a three-year period. The initial two years are based on the latest budget, year three is extrapolated at a growth 
rate of 5 percent (2020: 2 percent),  the forecasts are then extrapolated in perpetuity based on a 2 percent growth rate (2020: 2 percent). 
This is deemed appropriate based on the Directors’ best estimate of the future prospects of the business. Management estimates discount 
rates using pre-tax rates that reflect current market assessments of the time value of money and the risks specific to the CGU. The 
discount rate applied is 10 percent (2020: 11 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides.

The “international” CGU has been internally developed and as such, has no goodwill.

Administrative expenses are dependent upon the net costs to the business of purchasing services. Expenses are based on the current cost 
base of the Group adjusted for variable costs.

152

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
 
 
Impact of COVID-19 on impairment considerations
The Group does not consider that any CGU has been automatically impaired as a result of the pandemic. All CGUs remain viable trading 
long term assets which the Group expects to continue to generate positive cashflows. Inherent in the impairment test is a period of 
disruption followed by a gradual recovery. Sensitivities have been applied to both the extent / period of disruption and the Group is satisfied 
that sufficient headroom exists to support the asset value.

Climate-related risks
The Group is in the process of conducting a materiality assessment of climate-related risks and will adjust the key assumptions used in 
value-in-use calculations and sensitivity to changes in assumptions.

Development costs
The Group capitalises development projects where they satisfy the requirements for capitalisation in accordance with the IAS 38 and 
expense projects that relate to ongoing maintenance and support. Capitalised development costs are not treated as a realised loss for the 
purpose of determining the Company’s distributable profits as the costs meet the conditions requiring them to be treated as an asset in 
accordance with IAS 38.

Additions in the year relate to the development of software. The amortisation period for website development costs is 3 years straight line. 
Domain names are amortised over 10 years. Amortisation has been recognised within operating expenses. Research and development 
costs that are not eligible for capitalisation have been recognised in administrative expenses in the period incurred, in 2021 this was £1.4m 
(2020: £1.3m). £0.3m of the expensed costs in the current year were due to projects no longer viable due to the impact of COVID-19 
(2020: £0.7m).

Sensitivity to Changes in Assumptions
Sensitivity analysis has been completed on key assumptions in isolation and in combination, and the headroom taken is significant. The key 
assumptions are discount factor, long term growth rates and short term trading volumes/cashflows. Sensitivities have been applied on all 
of these assumptions. Management considers that no reasonably possible changes in assumptions would reduce a CGU’s headroom to nil.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

153

FINANCIAL STATEMENTS 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

12.  Property, plant and equipment

Cost

At 1 October 2019

Additions

At 1 October 2020

Additions

Transfer from investment property

Disposals

At 30 September 2021

Accumulated deprecation

At 1 October 2019

Charge for the year

At 1 October 2020

Charge for the year

Disposals

At 30 September 2021

Net book amount

At 30 September 2021

At 30 September 2020

Freehold 
property

Right-of-use 
asset (note 19)

Fixtures, 
fittings and 
equipment

£’m

1.7

-

1.7 

-

0.6

-

2.3

-

-

-

0.1

-

0.1

2.2

1.7 

£’m

5.3 

-

5.3 

-

-

(1.7)

3.6

1.1

0.5 

1.6

0.5 

(1.0)

1.1

2.5

3.7

£’m

5.9

1.2 

7.1

0.5

-

(0.5)

7.1 

1.2

1.4

2.6

1.2

(0.3)

3.5

3.6

4.5

Total

£’m

12.9

1.2

14.1

0.5

0.6

(2.2)

13.0

2.3

1.9

4.2

1.8

(1.3)

4.7

8.3

9.9

The depreciation expense of £1.8m for the year ended 30 September 2021 and the depreciation expense of £1.9m for the year ended 30 
September 2020 have been recognised within administrative expenses. 

On 29 April 2021, the Group exercised the termination clause on one of the leased properties, the Group performed a reassessment of the 
lease liability and derecognised the right-of-use asset on this date. The reassessment of the lease resulted in a gain of £0.1m, recognised 
in administrative expenses.

In the year ended 30 September 2021, the Group has transferred the investment property to owner-occupied property as the amount of 
the building rented out has significantly reduced.

154

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

13.  Investment Property

At 1 October 2019

Revaluation

At 1 October 2020

Transfer to property, plant and equipment

At 30 September 2021

Total
£’m

0.6

-

0.6

(0.6)

-

Investment property relates to a freehold property acquired as part of the acquisition of Classic Collection Holidays. During the year ended 
30 September 2021 the proportion of the building rented out has significantly reduced, in applying materiality considerations the whole 
property has been accounted for as an owner-occupied property in property, plant and equipment (note 12).

14.  Investments
The parent company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries. The registered 
address for each subsidiary is Aeroworks, 5 Adair Street, Manchester, M1 2NQ.

The table below shows details of the wholly owned subsidiaries of the Group.

Subsidiary

On the Beach Topco Limited

On The Beach Limited*

On The Beach Beds Limited

On The Beach Bid Co Limited

On the Beach Travel Limited

On the Beach Trustees Limited

On the Beach Holidays Limited

Sunshine.co.uk Limited

Sunshine Abroad Limited

Classic Collection Holidays Limited

Classic Collection Aviation Limited

Nature of business

Holding Company

Internet Travel Agent

In-house Bedbank

Holding Company

Holding Company

Employee Trust

Dormant

Internet Travel Agent

Dormant

Tour Operator

Transport Broker

Classic Collection Holiday, Travel & Leisure Limited

Dormant

Saxon House Properties Limited

Property Management

Classic Package Holidays Limited

Travel Agent

* 

On the Beach Limited has a Swedish trading division which has a corporate identity number of 516408-9186.

Proportion of ordinary 
shares held by the Group

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the Company’s subsidiaries.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

155

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

15.  Trade and Other Receivables

Amounts falling due within one year:

Trade receivables – net

Other receivables and prepayments

2021
£’m

79.5

15.4

94.9 

2020
£’m

58.9 

45.8 

104.7 

For the year ended 30 September 2021, other receivables includes £3.3m receivable in respect of amounts due from airlines as a result 
of exceptional COVID-19 cancellations. Other receivables and prepayments includes £5.3m of advanced payments to suppliers.

For the year ended 30 September 2020, other receivables includes £34.3m receivable in respect of amounts due from airlines as a result 
of exceptional COVID-19 cancellations. Substantially all of the amount has been fully recovered in the current year with the balance 
having been provided for. Other receivables and prepayments includes £2.2m of advanced payments to suppliers.

16.  Trust Account
Trust accounts are restricted cash held separately and only accessible once the Trust rules are met as approved by our Trustees and the 
Civil Aviation Authority, this is at the point the customer has travelled or the booking is cancelled and refunded. 

17.  Trade, Other Payables and Provisions

Non-current

Lease liabilities (note 18)

Current

Trade payables

Accruals and other payables

Lease liabilities (note 18)

Provision

2021
£’m

2020
£’m

2.5

3.8

104.3

14.8

0.4

4.6

80.2 

11.8

0.4

10.9 

126.6

107.1 

Trade payables includes £0.9m (2020: £9.0m) in respect of refunds owed to customers, with the related receivable from the airlines 
recognised in trade receivables. Where the refunds are not received from the airline the Group has a legally enforceable right to offset 
the recognised amounts. The Group has opted to show the figures gross due to no option to settle on a net basis or realise the asset and 
settle the liability simultaneously. 

156

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
At 1 October 2020

Arising during the year

Utilised

Unused amounts reversed

Unwinding of discount and changes in the discount rate

At 30 September

Current

Non-current

COVID-19
cancellations

Related
provisions

£’m

(10.0)

(1.8)

7.6

0.1

-

(4.1)

(4.1)

-

£’m

(0.8)

(0.3)

0.5

0.1

-

(0.5)

(0.5)

-

Total

£’m

(10.8)

(2.1)

8.1

0.2

-

(4.6)

(4.6)

-

COVID-19 cancellations
A provision is recognised in respect of expected future cancellations in relation to bookings taken before 30 September 2021. We expect 
this provision to be utilised over the next year. Assumptions used to calculate the provision for cancellations were the extent to which 
holidays will be impacted by the pandemic and he level of revenue that will be reversed as a result of the cancellations, see note 3.

Other COVID-19 related provisions
A provision has been recognised for specific suppliers, we expect this provision to be utilised over the next year. Assumptions used to 
calculate the other COVID-19 related provisions were the extent to which holidays will be impacted by the pandemic, see note 3.

18.  Leases
The Group as a lessee
For the year ending 30 September 2020, the Group had lease contracts for two properties, both with a lease term of 10 years. On 
29 April 2021, the Group exercised the termination clause on the lease of one of the properties, on this date the Group performed a 
reassessment of the lease liability resulting in a £0.1m gain on termination.

With the exception of short-term leases and leases of low-value underlying assets, each lease is reflected on the balance sheet as 
a right-of-use asset and a lease liability. The Group classifies its right-of-use assets in a consistent manner to its property, plant and 
equipment (see note 12).

Each lease generally imposes a restriction that, unless there is a contractual right for the Group to sublet the asset to another party, the 
right-of-use asset can only be used by the Group. 

Amounts recognised in profit or loss
The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

Depreciation expense of right-of-use assets

Interest expense on lease liabilities

Gain on termination of lease

Total amount recognised in profit or loss

2021
£’m

0.5

0.1

(0.1)

0.5

2020
£’m

0.5

0.2

-

0.7

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

157

FINANCIAL STATEMENTS 
Financial Statements
Notes to the Consolidated Financial Statements 

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during the period: 

As at 1 October

Accretion of interest

Payments

Reassessment of lease term

As at 30 September

Current (note 17)

Non-current (note 17)

2021
£’m

4.2

0.1

(0.6)

(0.8)

2.9

0.4

2.5

2020
£’m

4.5

0.2

(0.4)

-

4.2

0.4

3.8

The Group had total cash outflows for leases of £0.6m in 2021 (£0.4m in 2020). The above table satisfies the requirements of IAS 7.44A 
to present a net debt reconciliation.

19.  Borrowings
Bank Facility
The Group has a revolving credit facility with Lloyds Bank plc. The purpose of the facility is to meet the day to day working capital 
requirements of the Group.

The total facility is £75m and has two elements as follows:

 ą
 ą

Core facility of £50m expiring December 2023; and
CLBILS facility of £25m expiring May 2023 (extended to May 2023 on 25 May 2021).

The interest rate payable on the core facility is equal to LIBOR plus a margin. The margin contained within the facility is dependent on net 
leverage ratio and the rate per annum is 3.75% for the facility or any unpaid sum. The interest rate payable on the CLBILS facility is equal 
to the base rate plus a margin. The margin contained within the facility is 2.30% per annum for the facility or any unpaid sum.

On 25 May 2021 covenant tests were amended up to and including 30 September 2022 to account for the impact of COVID-19 on the 
Group’s results, tests return to normal from 1 October 2022.

The terms of the facility following 1 October 2022 include the following covenants:

(i) 
(ii) 

that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1;
that the ratio of total net debt to adjusted EBITDA shall not exceed 2:1

The terms of the facility prior to 1 October 2022 include the following key financial covenants:

(iii)  LTM minimum EBITDA: June 21 £11.6m loss: September 21 £18.4m loss; December 21 £20.4m loss; March 22 £1.2m loss
(iv)  EBITDA/Net debt ratio; June 22 2.5:1 ; September 22 2.25:1

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards. At 30 September 2021, the 
liabilities for these other credit uses was £2.1m, leaving £73m of the Lloyds facility available for use. Card facilities with other providers 
remain available for use.

The amount drawn down in cash at 30 September 2021 was £nil and there has been nothing drawn down post balance sheet date. 

158

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
 
 
 
 
 
 
20.  Deferred tax

2021

Assets

Liabilities

Total

2020

Assets

Liabilities

Total

Intangible assets

Property, plant and 
equipment

Share-based 
payments

£’m

-

(6.3)

(6.3)

-

(6.2)

(6.2)

£’m

-

(0.3)

(0.3)

-

(0.1)

(0.1)

£’m

0.7 

-

0.7 

0.2

-

0.2

Losses and
unused tax
relief
£’m

9.5

-

9.5 

3.5

-

3.5

Intangible 
asset

Property, plant and 
equipment

Share based 
payments

Losses and
unused tax
relief

30 September 2019

Recognised in income

Recognised in equity

30 September 2020

Recognised in income

Recognised in equity

30 September 2021

£’m

(6.5)

0.3

-

(6.2)

(0.1)

-

(6.3)

£’m

0.1 

-

-

(0.1)

(0.2)

-

(0.3)

£’m

0.5

(0.2)

(0.1)

0.2

(0.4)

0.1

0.7

£’m

-

3.5

-

3.5

6.0

-

9.5

Tax assets/ 
(liabilities)

£’m

10.2

(6.6)

3.6

3.7

(6.3)

(2.6)

Total

£’m

(6.1)

3.6

(0.1)

(2.6)

6.1

0.1

3.6

The deferred tax asset includes an amount of £9.5m (2020: £3.5m) which relates to carried forward tax losses. The Group 
has concluded that the deferred assets will be recoverable using the estimated future taxable income based on the approved 
projections and plans for the Group. The losses can be carried forward indefinitely and have no expiry date.   

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

159

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

21.   Share Capital

Allotted, called up and fully paid

2021
£’m

2020
£’m

165,399,366 ordinary shares @ £0.01 each (2020: 157,362,037 @ £0.01 each)

1.7

1.6

During the year, the Group issued 7,870,000 shares via a share placing with a nominal value of £0.01 each, no discount was offered 
on the value of the shares. The Group issued an additional 167,329 with a nominal value of £0.01. The holders of ordinary shares are 
entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group. 

22.   Reserves
The analysis of movements in reserves is shown in the statement of changes in equity. 

Details of the amounts included in other reserves are set out below. 

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015. 

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form part of the 
acquisition of Classic. The consideration value of the shares issued was £2.6m. The excess above the nominal value of the shares was 
credited to the merger reserve. The capital redemption reserve arose as a result of the redemption of preference shares in the year ended 
30 September 2015.

The capital redemption reserve arose as a result of the redemption of preference shares in the year ended 30 September 2015.

During the year ended 30 September 2021, the Group issued 7,870,000 shares via a share placing with a nominal value of £0.01 each, 
no discount was offered on the value of the shares. The consideration value of the shares issued was £24.9m, net of fees. The excess 
above the nominal value of the shares was credited to the share premium net of fees.

160

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
23.   Financial Instruments
Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement and the basis 
on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are 
disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

Financial assets

FV Level

Derivative financial assets designated as hedging instruments

Forward exchange contracts

Financial assets at amortised cost

Trust account

Cash at bank

Trade and other receivables (note 15)

 Total financial assets

Financial liabilities

Derivatives designated as hedging instruments

Forward exchange contracts

Financial liabilities at amortised cost

Trade and other payables (note 17)

 Total financial liabilities 

2

2

2021

£’m

2020

£’m

-

0.5

39.0

56.0

89.5

184.5

25.8

36.5

102.5

165.3

(0.3)

-

(122.0)

(96.2)

(122.3)

(96.2)

Derivative Financial Instruments
The Group enters into derivative financial instruments with various financial institutions which are valued using present value calculations. 
The valuation methods incorporate various inputs including the foreign exchange spot and forward rates, yield curves of the respective 

currencies and currency basis spreads between the respective currencies.

Revolving Credit Facility

In order to fund seasonal working capital requirements the Group has a revolving credit facility with Lloyds Bank plc. The borrowing limits 

under the facility is £75m per month, subject to covenant compliance, at year end the facility was nil (2020: nil). 

For details of the revolving credit facility, see note 19.

The following table provides the fair values of the Group’s financial assets and liabilities:

Forward exchange contracts

FV level

2

2021
£’m

(0.3)

2020
£’m

0.5

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables, and trade and 

other payables.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

161

FINANCIAL STATEMENTS 
Financial Statements
Notes to the Consolidated Financial Statements 

a) Measurement of Fair Values
The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined as 
follows:
(i)   Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities
(ii)  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. as 
prices) or indirectly (i.e. derived from prices)

(iii)   Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Forward contracts

As at 30 September 2021

As at 30 September 2020

Level 1
£’m

Level 2
£’m

Level 3
£’m

-

-

(0.3)

0.5

-

-

The forward contracts have been fair valued at 30 September 2021 with reference to forward exchange rates that are quoted in an 
active market, with the resulting value discounted back to present value.

b)  Financial Risk Management
The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, and trade and other payables. The main 
purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial assets include trade receivables, and 
cash at bank that derive directly from its operations.

In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk, 
liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the financial 
performance and net assets of the Group. These policies are set and reviewed by senior finance management and all significant financing 
transactions are authorised by the Board of Directors.

c)  Market Risk
Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the substantial cross-
border element of the Group’s trading and arises on sales and purchases that are denominated in a currency other than the functional 
currency of the business. Group cash resources are matched with the net funding requirements sourced from three sources namely 
internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial hedge. During 
the course of the period there has been no changes to the market risk or manner in which the Group manages its exposure. The Group is 
exposed to interest rate risk that arises principally through the Group’s revolving credit facility.

Liquidity risk, credit risk and capital risk is considered below. The executive team is responsible for implementing the risk management 
strategy to ensure that appropriate risk management framework is operating effectively, embedding a risk mitigation culture throughout 
the Group. The Board are provided with a consolidated view of the risk profile of the Group. All major exposures are identified and 
mitigating controls identified and implemented. Regular management reporting and assessment of the effectiveness of controls provide a 
balanced assessment of the key risks and the effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments. 

Interest Rate Risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market 
interest rates. The Group’s exposure to the risk of changes in market interest rates is only through the revolving credit facility which is 
subject to fluctuations in LIBOR.

Foreign Currency Risk
Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in foreign 
exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such the Group is exposed 
to the fluctuation in exchange rates (currencies are principally Sterling, US Dollar, Euro and Swedish Krona). The Group places forward 
cover on the net foreign currency exposure of its purchases. The Group foreign currency requirement is reviewed twice weekly and 
forward cover is purchased to cover expected usage.

162

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are as 
follows:

Euro

Cash 

Trade payables

Trade receivables

Forward exchange contracts

Balance sheet exposure

US Dollar

Cash 

Trade payables

Trade receivables

Forward exchange contracts

Balance sheet exposure

Swedish Krona

Cash 

Trade receivables

Forward exchange contracts

Balance sheet exposure

Norwegian Krona

Cash 

Trade receivables

Forward exchange contracts

Balance sheet exposure

Danish Krona

Cash 

Trade receivables

Balance sheet exposure

Moroccan Dirham

Cash

Trade receivables

Balance sheet exposure

2021

€’m

33.2

2020

€’m

6.5 

(87.2)

(47.9)

5.2

39.6

(9.2)

2021

$ ‘m

2.7

(4.7)

0.2

(2.0)

(3.8)

2021

Kr ‘m

17.6

1.0

-

18.6

2021

Kr ‘m

0.7

(0.1)

-

0.6

2021
Kr ‘m

0.1

-

0.1 

10.2 

11.8 

(19.4)

2020

$ ‘m

0.6 

(2.7)

-

0.6 

(1.5)

2020

Kr ‘m

0.3 

-

-

0.3

2020

Kr ‘m

0.1 

-

-

0.1 

2020
Kr ‘m

-

-

-

2021

2020

MAD ‘m

MAD ‘m

0.6

(0.5)

0.1

-

-

-

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

163

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

Foreign Currency Sensitivity
The following table details the Group sensitivity to a percentage change in Pounds Sterling against these currencies with regards to 
equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been determined based on a 10 
per cent change taking place at the beginning of the financial period and held constant throughout the reporting period:

Euro

Weakening - 10%

Strengthening - 10%

US Dollar

Weakening - 10%

Strengthening - 10%

Swedish Krona

Weakening -10%

Strengthening - 10%

2021
£’m

(0.5)

0.5

-

-

0.1

(0.2)

2020
£’m

(1.7)

1.7

(0.1)

0.1

-

-

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have maturities of 
less than one year after the balance sheet date. Hedge ineffectiveness can arise from differences in timing of cash flows of the hedged 
item and hedging instrument, the counterparties’ credit risk differently impacting the fair value movements of the hedging instrument and 
hedged item.

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts at the 
year-end, by currency were:

EUR

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

Total

USD

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

Total

2021

2020

Foreign 
currency

Notional 
value

Carrying 
amount

Foreign 
currency

Notional 
value

Carrying 
amount

€’m

£’m

£’m

€’m

£’m

£’m

8.6

3.9

49.4

61.9

7.6

3.4

42.6

53.6

2021

(0.1)

(0.1)

(0.1)

(0.3)

7.9 

-

-

9.3 

1.6 

-

0.5

-

-

7.9 

10.9 

0.5

2020

Foreign 
currency

Notional 
value

Fair value

Foreign 
currency

Notional 
value

Fair value

$’m

£’m

£’m

$’m

£’m

£’m

1.8

2.3

1.5

5.6

1.3

1.7

1.1

4.1

 - 

 - 

 - 

 - 

0.6 

0.6 

-

-

-

-

0.6 

0.6 

-

-

-

-

164

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

The impact of the hedging instruments on the statement of financial position is, as follows:

Notional amount
£’m

Carrying amount
£’m

Line in the statement 
of financial position
£’m

Change in fair value
£’m

As at 30 September 2021

Foreign exchange forward contracts

57.7

(0.3)

As at 30 September 2020

Foreign exchange forward contracts

11.5

0.5

Derivative financial 
instruments

Derivative financial 
instruments

(0.2)

0.2

Credit Risk
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. Credit risk 
arises from cash balances and derivative financial instruments, as well as credit exposures to customers, including outstanding receivables, 
financial guarantees and committed transactions. Credit risk is managed separately for treasury and operating related credit exposures. 

Trade Receivables
The ageing of trade receivables at the balance sheet date was:

As at 30 September 2021

As at 30 September 2020

79.4

58.5

0.1

0.2

0.3

0.2

Not past due
£’m

Past due 0-30 days
£’m

Past due >30 days
£’m

The ageing of other receivables at the balance sheet date was:

As at 30 September 2021

As at 30 September 2020

6.9

41.6

-

-

3.2

2.1

Not past due
£’m

Past due 0-30 days
£’m

Past due >30 days
£’m

Total
£’m

79.8

58.9

Total
£’m

10.1

43.7

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade and other receivables and therefore does not 
track changes in credit risk, instead a loss allowance is recognised based on lifetime expected credit losses at each reporting date. The 
Group uses a provision matrix to measure expected credit losses based on historical cancellation and recovery rates and considers 
forward-looking factors including the impact of COVID-19.  

Financial Instruments and Cash Deposits
As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit with banks and 
foreign currency financial instruments. The Group generally deposits cash and undertakes currency transactions with highly rated banks, 
the Group considers that its cash and cash equivalents have low credit risk based on the external credit ratings of the counterparties. No 
collateral or credit enhancements are held in respect of any financial derivatives. The maximum exposure to credit risk at each reporting 
date is the fair value of financial assets and trade receivables. 

Liquidity Risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to maintain a 
balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term and long-term financial 
requirements. In applying the policy the Group continuously monitors forecast and actual cash flows against the maturity profiles of 
financial assets and liabilities. It is Group policy to ensure that a specific level of committed facilities is always available based on forecast 
working capital requirements. Cash forecasts identifying the Group’s liquidity requirements are produced and are sensitised for different 
scenarios including, but not limited to, decreases in profit margins and weakening of sterling against other functional currencies.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

165

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost 

Carrying 
amount

Contractual 
cash flows

Within 1 
year

1 to 5 
years

> 5 years

Sep-21

Trade payables

Lease liabilities

Other payables

Sep-20

Trade payables

Lease liabilities

Other payables

£’m

104.3

2.9

14.8

122.0

80.2

4.2

11.8

96.2

£’m

104.3

3.4

14.8

122.5

80.2

4.9

11.8

96.9

£’m

104.3

0.5

14.8

119.6

80.2

0.6

11.8

92.6

£’m

-

2.1

-

2.1

-

3.0

-

3.0

£’m

-

0.8

-

0.8

-

1.3

-

1.3

Capital Management
It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market confidence and to 
sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 19) and equity of the Group as disclosed in note 
22. The Group is not subject to any externally imposed capital requirements.

24.   Share-Based Payments
The following table illustrates the number of, and movements in, share options granted by the Group

Outstanding at the beginning of the year

Granted during the year

Lapsed during the year

Vested during the year

Forfeited during the year 

Outstanding at the year end 

Exercisable

LTIP

CSOP & RSA

Total

No. of share options 
(thousands)

No. of share options 
(thousands)

No. of share options 
(thousands)

 2,066

1,428

-

(488)

(82)

2,924

601

572

335

-

(104)

(139)

664

59

2,638

1,763

-

(592)

(221)

3,588

660

LTIP
The LTIP scheme started on 26 May 2016 and the Group has awarded nil-cost options under the scheme each year since then. 
The vesting of 30% of the award will be dependent on a relative Total Shareholder Return (“TSR”) performance condition measure 
over the performance period and the vesting of 70% of the award will be dependent on the satisfaction of an Earnings per 
Share (“EPS”) target. For the 2016-2019 schemes the EPS target is measured at the end of the three-year performance period 
commencing on the first day of the financial period in which they are awarded in. For the 2020 and 2021 LTIP schemes the EPS 
target is measured across a three year performance period, to the end of year ending September 2022 / 2023 respectively.

During the prior year, the Group awarded nil-cost options to certain key management within the business. The vesting of these 
awards will be dependent on EBITDA over a three-year performance period. On 29 June 2020, an additional 30,000 shares were 
granted. For these options awarded, the vesting is dependent on achieving a best quarter EBITDA between 1 January 2021 and 
31 March 2022.

On 22 December 2020 the remuneration committee approved the introduction of an underpin/minimum award for the nil cost 
awards originally granted 9 July 2019 to key management. This removal of a non-marked based condition has resulted in a catch 
up charge to the income statement of £2.0m that reflects the scheme progress to date. The performance condition in respect of the 
underpin/minimum awards was achieved on 30 September 2021 and all of those shares vested in FY21.

166

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
During the current year, the Group awarded nil-cost options to certain key employees within the business. The vesting of these 
awards will be dependent on set departmental targets.

The fair value of equity settled share-based payments has been estimated as at date of grant using the Black-Scholes model. 

Exercise 
price

Expected 
volatility

Option 
Life

Risk 
free 
rate

Dividend 
yield

Non-
vesting 
conditions

Fair 
value at 
grant 
date

(%)

(years)

(%)

(%)

(%)

(£)

No. of 
options 
awarded

Share 
price at 
grant 
date

(£)

127,113

4.500

296,596

4.500

132,923

4.440

310,153

4.440

365,000

4.630

435,000

4.630

30,000

3.020

176,331

4.340

411,438

4.340

35,000

4.340

3,374

4.212

7,872

4.212

(£)

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

30%

3.0

0.54%

0.62%

-

3.0

0.54%

0.62%

43%

3.0

0.73%

0.74%

-

-

-

-

3.0

0.73%

0.74%

3.0

0.73%

0.74%

3.0

0.73%

0.74%

3.0

0.47%

0.76%

38%

3.0

0.47%

0.76%

-

3.0

0.47%

0.76%

38%

3.0

0.47%

0.76%

38%

3.0

0.47%

0.76%

-

3.0

0.47%

0.76%

15,000

4.212

Nil

38%

3.0

0.47%

0.76%

 7,079 

 2.698 

 16,518 

 2.698 

300,401

3.550

700,935

3.550

Nil

Nil

Nil

Nil

38%

3.0

0.47%

0.76%

-

-

-

3.0

0.47%

0.76%

3.0

0.03%

0.00%

3.0

0.03%

0.00%

Award date

26 May 2017 (TSR 
dependent)

26 May 2017 (EPS 
dependent)

31 February 2019 
(TSR dependent)

31 February 2019 
(EPS dependent)

9 July 2019 (EBITDA 
dependant)

22 December 2021 
(no conditions)

29 June 2020 
(EBITDA dependent)

3 December 2019 
(TSR dependent)

3 December 2019 
(EPS dependent)

3 December 2019 
(EBITDA dependent)

18 February 2020 
(TSR dependent)

18 February 2020 
(EPS dependent)

18 February 2020 
(performance target 
dependent)

10 March 2020 (TSR 
dependent)

10 March 2020 (EPS 
dependent)

5 February 2021 
(TSR dependent)

5 February 2021 
(EPS dependent)

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

1.880

4.420

4.341

1.810

4.520

4.520

2.992

1.900

4.240

4.240

1.900

4.115

4.115

1.900

2.632

2.05

3.54

Expected volatility is estimated by considering historic average share price volatility at the grant date.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

167

FINANCIAL STATEMENTS 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

Restricted Share Award (nil-cost option) and CSOP
The RSA scheme started on 27 October 2017, the Group awarded nil-cost options to key employees excluding Executive 
Directors. The awards will vest after three years, on 27 October 2020, subject to continued employment, but with no other 
performance conditions. The prior year awards will vest on 15 October 2021/12 February 2022 as applicable under the same 
terms. A further award was made during the year. The awards will vest on 3 December 2022 subject to continued employment, 
employee personal performance and company performance.

The number of shares subject to the CSOP Awards has been determined by reference to the mid-market price of a share on date 
of award. In order to optimise the post-tax value of the LTIP for participants, the Company has granted market-value options as 
defined under UK tax legislation (“CSOP Options”) to the participants.

Share 
price at 
grant 
date

No. of 
shares

Type

Exercise 
price

Expected 
volatility

Option 
Life

Risk free 
rate

Dividend 
yield

Non-
vesting 
conditions

Fair 
value at 
grant 
date

(years)

(%)

(%)

(%)

(£)

(£)

(£)

2018 RSA

185,888 

 4.273 

2018 CSOP

138,924 

 4.273 

2019 RSA 

108,110 

 4.265 

2019 CSOP

 99,239 

 4.265 

2020 RSA 

 99,076 

 4.340 

2020 CSOP

 80,745 

 4.340 

2021 RSA

20,000

3.680

2021 RSA

314,695

3.680

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

(%)

N/A

 N/A 

 N/A 

 N/A 

 N/A 

 N/A 

N/A

N/A

3.0

3.0

3.0

3.0

3.0

3.0

1.0

3.0

0.55%

0.73%

0.55%

0.73%

0.54%

0.74%

0.54%

0.74%

0.47%

0.76%

0.47%

0.76%

0.03%

0.00%

0.03%

0.00%

The following has been recognised in the income statement during the year:

LTIP

RSA

Total share scheme charge

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

2021
£’m

2.1

0.7

2.8

4.200

Nil

4.071

Nil

4.242

Nil

3.680

3.680

2020
£’m

(0.8)

0.2 

(0.6)

25.  Commitments and Contingencies
a)   Capital Commitments
The Group has a lease contract that has not yet commenced as at 30 September 2021. The future lease payments for these non-
cancellable lease contracts are £0.5m within one year and £1.0m within five years.

b)  Contingencies
In September 2010, proceedings were initiated against On the Beach Limited in Ireland by Ryanair alleging infringement of, inter alia, 
its intellectual property rights. The legal process is ongoing but remains at an early stage. The case lay dormant for over 3 years with 
no material developments in that period, and as a result the Group is seeking to strike out the claim on the basis of inordinate and 
inexcusable delay. Therefore the amount of the claim by Ryanair is unquantified as at the date of this document. The Group expects that 
final resolution of the dispute might take some time.

26.   Related Party Transactions
No related party transactions have been entered into during the year. 

Transactions with key management personnel have been disclosed in note 7(d).

168

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Financial Statements
Company Balance Sheet
Year ended 30 September 2021

Fixed assets

Investments

Current assets

Debtors

Cash at bank

Creditors: amounts falling due within one year

Corporation tax

Net assets

Equity

Share capital

Share premium

Merger reserve

Capital contribution reserve

Retained earnings

Total equity

Note

2021

£’m

2020

£’m

4

5

6

 132.6 

132.6 

 170.0 

145.5

 0.4

-

 170.4

145.5

(17.5)

(0.2)

(17.7)

 285.3 

 1.7 

89.6

2.6

 0.5 

 190.9 

 285.3

(17.5)

-

(17.5)

260.6 

1.6 

64.8 

2.6

0.5 

191.1 

260.6 

The loss for the year ended 30 September 2021 dealt with in the financial statements of the parent company is £3.1m (2020: loss 
£1.0m).

The financial statements were approved by the Board of Directors and authorised for issue.

Shaun Morton
Chief Financial Officer
9 December 2021
On the Beach Group plc. Reg no 09736592

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

169

FINANCIAL STATEMENTSFinancial Statements
Company statement of changes in equity
Year ended 30 September 2021

Share 
capital

Share 
premium

Merger 
reserve

Capital 
contribution

Retained 
earnings

Balance at 30 September 2019

Shares issued during the year 

Costs related to shares issued

Share based payment credit including tax

Dividends paid during the year

Total comprehensive loss for the year

Balance at 30 September 2020

Shares issued during the year

Costs related to shares issued

Share based payment charges including tax

Total comprehensive loss for the year

£’m

1.3 

0.3 

-

-

-

-

1.6 

0.1

-

-

-

£’m

-

67.0 

(2.2)

-

-

-

64.8 

25.9

(1.1)

-

-

£’m

2.6

-

-

-

-

-

£’m

0.5

-

-

-

-

-

£’m

195.3

-

-

(0.6)

(2.6)

(1.0)

Total

£’m

199.7 

67.3 

(2.2)

(0.6)

(2.6)

(1.0)

2.6

0.5

191.1

260.6 

-

-

-

-

-

-

-

-

-

-

2.9

(3.1)

26.0

(1.1)

2.9

(3.1)

Balance at 30 September 2021

1.7

89.6

2.6

0.5

190.9

285.3

170

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Financial Statements
Notes to the Company Financial Statements

1.  Accounting Policies
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in 
the United Kingdom under the Companies Act 2006.

Basis of Preparation
These financial statements were prepared in accordance with Financial Reporting Standard 102 The Financial Reporting Standard 
applicable in the UK and Republic of Ireland (“FRS 102”) as issued in August 2014.  The presentation currency of these financial 
statements is sterling. All amounts in the financial statements have been rounded to the nearest £1,000,000.

The financial information presented is at and for the years ended 30 September 2021 and 30 September 2020.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published 
consolidated financial statements of On the Beach Group plc. The loss for the year ended 30 September 2021 dealt with in the financial 
statements of the parent company is £3.1m (2020: loss £1.0m).

Under the provisions of FRS 102.1.12B, the company is exempt from preparing a company statement of cash flows.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial 
statements. The financial statements are prepared on the historical cost basis.

The directors have used the going concern principal on the basis that the current financial projections and facilities of the consolidated 
Group will continue in operating for the foreseeable future.

Related Party Transactions
Under the provisions of FRS 102.33.1A, the company is exempt from disclosing the details of related party transactions on the basis that 
they are wholly owned subsidiaries.

Accounting Estimates and Judgements
Investment in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or 
circumstances have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable, if such 
circumstances do exist, a full impairment review is undertaken to establish whether the carrying amount exceeds the higher of net 
realisable value or value in use. If this is the case, an impairment charge is recorded to reduce the carrying value of the related investment.

Net assets of the parent company exceed that of the consolidated Group primarily due to a capital reorganisation in 2015. The value 
of investments held combined with the amount owed by subsidiary undertakings is supported by net assets of the subsidiaries plus 
forecasted future discounted cash flows.

Details of the subsidiaries are listed in note 14 to the consolidated financial statements.

2.  Directors’ Emoluments
The Company has no employees other than the Directors. Full detail of the Directors’ remuneration and interests are set out in the 
Directors’ Remuneration Report on pages 57 to 113. 

3.  Share-Based Payments
The Company recognised total charge of £2.8m (2020: credit £0.6m) in the year in relation to the Long Term Incentive Plan. Details of 
this scheme is described in note 24 to the consolidated financial statements. 

Investments

4. 
The £132,613,000 investment in subsidiary undertakings made in 2015 relates to the capital re-organisation of the Group in 2015.  
There has been no movement in the current year.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

171

FINANCIAL STATEMENTS 
Financial Statements
Notes to the Company Financial Statements

5.  Debtors

Amounts falling due within one year:

Amounts owed by group undertakings

6.  Creditors Due Within One Year

Current

Amounts owed to group undertakings

Other taxes and social security

Accruals

7.  Called-Up Share Capital

Allotted, called up and fully paid

165,399,366 ordinary shares @ £0.01 each (2020: 157,362,037 @ £0.01 each)

2021
£’m

170.0

170.0

2021
£’m

16.1

-

1.4

17.5

2021
£’m

1.7

1.7

2020
£’m

145.5

145.5

2020
£’m

16.1

0.2

1.2 

17.5 

2020
£’m

1.6

1.6

During the year, the Group issued 7,870,000 shares via a share placing with a nominal value of £0.01 each, no discount was 
offered on the value of the shares. The Group issued an additional 167,329 with a nominal value of £0.01. The holders of ordinary 
shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the 
Group. 

8.  Contingent Liabilities and Guarantees
The company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount borrowed under 
this agreement at 30 September 2021 was £nil (2020: £nil). 

172

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

 
 
Glossary of Alternative Performance Measures (APMs)

APM

Definition

Reconciliation to closest GAAP measure

Adjusted CCH 
EBITDA

Adjusted CCH EBITDA is based on CCH 
operating profit before depreciation, 
amortisation and the impact of exceptional 
items. Exceptional items consists of exceptional 
cancellations as result of COVID-19 in 2021 and 
2020, and other exceptional items that derive 
from events or transactions that fall outside of 
the normal activities of the Group. These costs / 
income are excluded by virtue of their size and 
in order to reflect management’s view of the 
performance of the Segment.

Adjusted CCH EBITDA (£’m)

2021

2020

CCH operating loss

(4.8)

(3.2)

Impact of exceptional cancellations

Other exceptional items

Depreciation and amortisation

Amortisation of acquired intangibles

0.4

-

0.2

1.1

0.1

-

0.1

1.1

Adjusted CCH EBITDA

(3.1)

(1.9)

Adjusted CPH 
EBITDA

Adjusted CPH EBITDA is based on CPH 
operating profit before depreciation, 
amortisation and the impact of exceptional 
items. Exceptional items consists of exceptional 
cancellations as result of COVID-19 in 2021 and 
2020, and other exceptional items that derive 
from events or transactions that fall outside of 
the normal activities of the Group. These costs / 
income are excluded by virtue of their size and 
in order to reflect management’s view of the 
performance of the Segment.

Adjusted EPS Adjusted EPS is calculated on the weighted 
average number of Ordinary share in issue, 
using the adjusted profit after tax.

Adjusted 
International 
EBITDA

Adjusted OTB 
EBIT

Adjusted International EBITDA is based on 
International operating loss before depreciation, 
amortisation and the impact of exceptional 
items. Exceptional items consists of exceptional 
cancellations as result of COVID-19 in 2021 and 
2020, and other exceptional items that derive 
from events or transactions that fall outside of 
the normal activities of the Group. These costs / 
income are excluded by virtue of their size and 
in order to reflect management’s view of the 
performance of the Segment.

Adjusted OTB EBIT is based on OTB operating 
loss before the impact of exceptional items, 
amortisation of acquired intangibles and the 
non-cash cost of the share based payment 
schemes. Exceptional items consists of 
exceptional cancellations as result of COVID-19 
in 2021 and 2020, and other exceptional items 
that derive from events or transactions that fall 
outside of the normal activities of the Group. 
These costs / income are excluded by virtue of 
their size and in order to reflect management’s 
view of the performance of the Segment.

Adjusted CPH EBITDA (£’m)

2021

2020

CPH operating loss

Depreciation and amortisation

Exceptional items

Adjusted CPH EBITDA

(1.6)

0.2

(0.3)

(1.7)

(4.4)

0.2

2.7

(1.5)

Adjusted EPS

Adjusted profit after tax (£’m)

Basic weighted average number of 
Ordinary Shares (m)

2021

(15.4)

2020

(0.7)

159.3

140.2

Adjusted EPS (p)

(9.7)

(0.5)

International EBITDA (£’m)

2021

2020

International operating loss

(0.4)

(0.6)

Depreciation and amortisation

Exceptional items

0.1

0.1

0.1

0.2

International EBITDA

(0.2)

(0.3)

Adjusted OTB operating profit (£’m)

2021

2020

OTB operating loss

Exceptional items

Share based payments

Amortisation of acquired intangibles

Adjusted OTB EBIT

(29.0)

(37.7)

9.8

2.8

4.4

(12.0)

39.0

(0.6)

4.4

5.1

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

173

FINANCIAL STATEMENTSGlossary of Alternative Performance Measures (APMs)

APM

Definition

Reconciliation to closest GAAP measure

Adjusted OTB 
EBITDA

Adjusted OTB EBITDA is based on 
OTB operating loss before depreciation, 
amortisation, impact of exceptional items 
and the non-cash cost of the share based 
payment schemes. Exceptional items 
consists of exceptional cancellations as result 
of COVID-19 in 2021 and 2020, and other 
exceptional items that derive from events or 
transactions that fall outside of the normal 
activities of the Group. These costs / income 
are excluded by virtue of their size and in 
order to reflect management’s view of the 
performance of the Segment.

Adjusted OTB EBITDA (£’m)

2021

2020

OTB operating loss

Exceptional items

Share Based Payments

Depreciation and amortisation

Amortisation of acquired intangibles

Adjusted OTB EBITDA

(29.0)

(37.7)

9.8

2.8

5.9

4.4

(6.1)

39.0

(0.6)

5.5

4.4

10.6

Adjusted 
Profit after 
Tax

Adjusted Profit after Tax is based on 
Profit after Tax adjusted for the impact of 
exceptional items, amortisation of acquired 
intangibles and the non-cash cost of the 
share based payment schemes. Exceptional 
cancellations consist of cancellations as 
result of COVID-19 in 2021 and 2020. These 
costs / income are excluded by virtue of their 
size and in order to reflect management’s 
view of the performance of the Group.

Adjusted Profit after Tax (£’m)

2021

2020

Profit for the year

(30.2)

(38.8)

Share based payments (net of tax)

Impact of exceptional cancellations 
(net of tax)

Other exceptional items (net of tax)

Amortisation of acquired intangibles 
(net of tax)

2.2

8.1

-

4.5

(0.5)

33.8

0.3

4.5

Adjusted Profit after Tax

(15.4)

(0.7)

Adjusted 
Profit before 
Tax

Adjusted Profit before Tax is based on 
Profit before Tax adjusted for the impact of 
exceptional items, amortisation of acquired 
intangibles and the non-cash cost of the 
share based payment schemes. Exceptional 
cancellations consist of cancellations as 
result of COVID-19 in 2021 and 2020. These 
costs / income are excluded by virtue of their 
size and in order to reflect management’s 
view of the performance of the Group.

Adjusted Profit before Tax (£’m)

2021

2020

Profit before tax

(36.7)

(46.3)

Amortisation of acquired intangibles

Share Based Payments

5.5

2.8

Impact of exceptional cancellations

10.0

Other exceptional items

Adjusted profit before tax

-

(18.4)

5.5

(0.6)

41.7

0.3

0.6

CCH EBITDA

CCH EBITDA is based on CCH operating 
profit before depreciation and amortisation.

CCH EBITDA (£’m)

CCH operating loss

Depreciation and amortisation

CCH EBITDA

2021

2020

(4.8)

1.3

(3.5)

(3.2)

1.3

(2.0)

174

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

APM

Definition

Reconciliation to closest GAAP measure

CPH EBITDA CPH EBITDA is based on CPH 

CPH EBITDA (£’m)

2021

2020

operating profit before depreciation and 
amortisation.

CPH operating loss

Depreciation and amortisation

CPH EBITDA

(1.6)

0.2

(1.4)

(4.4)

0.2

(4.2)

Exceptional 
items

Exceptional items are certain costs 
/ income that derive from events or 
transactions that fall outside of the 
normal activities of the Group. These 
costs / income are excluded from various 
performance measures by virtue of 
their size and in order to better reflect 
management’s view of the performance 
of the Group.

International 
EBITDA

International EBITDA is based on 
International operating loss before 
depreciation and amortisation.

Exceptional items (£’m)

2021

2020

Impact of COVID-19

Other exceptional items

Exceptional items

10.0

-

10.0

41.7

0.3

42.0

International EBITDA (£’m)

2021

2020

International operating loss

Depreciation and amortisation

International EBITDA

(0.4)

0.1

(0.3)

(0.6)

0.1

(0.5)

International 
revenue after 
marketing 
costs

International revenue after marketing 
costs is based on International 
revenue after all marketing costs

International revenue after marketing costs 
(£’m)

2021

2020

Revenue

Marketing costs

International revenue after marketing costs

- 

(0.1)

(0.1)

0.1

(0.2)

(0.1)

Operating 
cash 
conversion

Operating cash conversion is EBITDA 
divided by cash generated from 
operating activities. These cash 
flows are excluded from various 
performance measures by virtue 
of their size and in order to better 
reflect management’s view of the 
performance of the Group.

Operating cash conversion (£’m)

2021

2020

Loss before taxation

(36.7)

(46.3)

Depreciation

Amortisation

Net finance costs

Share based payments

Net loss on disposal of PPE

EBITDA

Movement in working capital

Movement in trust account

1.8

10.1

0.9

2.8

0.1

1.9

9.5

0.4

(0.6)

-

(21.0)

(35.1)

31.2

(13.2)

(58.0)

18.3

Cash generated from operating activities

(3.0)

(74.8)

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

175

FINANCIAL STATEMENTSGlossary of Alternative Performance Measures (APMs)

APM

Definition

Reconciliation to closest GAAP measure

Operating 
(loss)/profit 
before 
amortisation 
and 
exceptional 
items

Operating (loss)/profit before 
amortisation and exceptional items 
is based on Group loss before 
taxation, adjusting for amortisation of 
acquired intangibles and the impact of 
exceptional items. Exceptional items 
consists of exceptional cancellations as 
result of COVID-19 in 2021 and 2020, 
and other exceptional items that derive 
from events or transactions that fall 
outside of the normal activities of the 
Group.

OTB adjusted 
revenue after 
marketing 
cost

OTB adjusted revenue after 
marketing cost is revenue after 
"OTB" online and offline marketing 
costs.

Operating (loss)/profit before amortisation and 
exceptional items (£’m)

Loss before taxation

Exceptional items

Amortisation of intangibles

Operating (loss)/profit before amortisation and 
exceptional items

2021

2020

(36.7)

(46.3)

10.0

10.1

(16.5)

42.0

9.5

5.2

OTB revenue after marketing cost (£’m)

2021

2020

OTB adjusted revenue

OTB online marketing costs

OTB offline marketing costs

Total OTB marketing

22.1

50.4

(5.5)

(14.2)

(6.1)

(8.7)

(11.6)

(22.9)

OTB adjusted revenue after marketing costs

10.5

27.5

OTB EBITDA

OTB EBITDA is based on OTB 
operating profit before depreciation 
and amortisation.

OTB EBITDA (£’m)

OTB operating loss

OTB 
EBITDA as a 
percentage 
of adjusted 
revenue

OTB EBITDA as a percentage of adjusted 
revenue is based on the adjusted OTB 
EBITDA divided by the revenue generated 
in the OTB business before the impact 
of exceptional cancellations. Exceptional 
cancellations relate to COVID-19 in 2021 
and 2020.

Depreciation and amortisation

OTB EBITDA

OTB EBITDA as a percentage of adjusted 
revenue

Revenue

Exceptional cancellations

Adjusted revenue

Adjusted OTB EBITDA

OTB EBITDA as a percentage of adjusted 
revenue

2021

2020

(29.0)

(37.7)

10.3

9.9

(18.7)

(27.8)

2021

2020

13.0

9.1

22.1

15.9

34.5

50.4

(6.1)

10.6

(28%)

21%

176

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

Shareholder information

Registered Office
5 Adair Street, 
Manchester
M1 2NQ
United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000
Web: www.onthebeachgroupplc.com (Corporate)
Web: www.onthebeach.co.uk (UK)
Web: www.ebeach.se (Sweden)
Web: www.ebeach.no (Norway)
Web: www.ebeach.dk (Denmark)
Web: www.sunshine.co.uk (UK)
Web: www.classic-collection.co.uk (UK)

Investor relations: corporate@onthebeach.co.uk

Cautionary statement
The purpose of this Annual Report is to provide 
information to the members of the Company. The 
Company and its Directors accept no liability to third 
parties in respect of this Annual Report save as would 
arise under English law.

This Annual Report contains certain forward-looking 
statements with respect to the financial condition, 
results, operations and businesses of the Company. 
Forward looking statements are sometimes, but not 
always, identified by their use of a date in the future or 
such words as ‘anticipates’, ‘aims’, ‘due’, ‘will’, ‘could’, 
‘may’, ‘should’, ‘expects’, ‘believes’, ‘intends’, ‘plans’, 
‘targets’, ‘goal’ or ‘estimates’. These forward-looking 
statements involve risk and uncertainty because they 
relate to events and depend on circumstances that 
may or may not occur in the future. 

There are a number of factors that could cause actual 
results or developments to differ materially from 
those expressed or implied by these forward-looking 
statements, including factors outside the Company’s 
control. The Forward-looking statements reflect the 
knowledge and information available at the date 
of preparation of this Annual Report and will not 
be updated during the year. Nothing in this Annual 
Report should be construed as a profit forecast.

Company Secretary

Kirsteen Vickerstaff
5 Adair Street, 
Manchester
M1 2NQ
United Kingdom

Corporate Brokers

Peel Hunt LLP
Moor House 
120 London Wall 
EC2Y 5ET

Numis Securities Limited
10 Paternoster Row
London 
EC4M 7LT

Statutory Auditors
Ernst & Young LLP
2 St Peter’s Square
Manchester
M2 3DF

Registrar
Link Asset Services
10th Floor,
Central Square,
29 Wellington Street,
Leeds
LS1 4DL

Corporate solicitors
Addleshaw Goddard LLP
One Peter’s Square
Manchester
M2 3DE

Corporate PR advisers
FTI Consulting
200 Aldersgate
Aldersgate Street
London
EC1A 4HD

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2021

177

FINANCIAL STATEMENTS“ John Engineering Manager

We’re building the next generation of our 
technology platform, and how we deliver 
our new customer facing websites is 
guided by insights from our customers. 
We combine the needs of our customers 
and the latest tech to build websites which 
we’re all really passionate about. Ideas can 
come from any member of the team which 
gives us a sense of ownership and pride 
over what we do, it’s what makes coming 

to work every day worth it.”

Favourite Beach:  Playa Blanca - Cahuita National Park, Costa Rica