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On the Beach Group

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On the Beach is a fast-growing,

leading online retailer of beach holidays

Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk / www.classic-collection.co.uk / www.classic-package.co.uk (UK)

www.ebeach.se / www.ebeach.no / www.ebeach.dk (International)

On the Beach Group plc
Annual Report & Accounts
For the year ended 30 September 2020

TOTAL FINANCIAL
P R O T E C T I O N

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

In this report

Strategic Report

Governance

06    Our History Timeline
07    At a Glance
11    Handling the COVID-19 pandemic
13    Chairman’s Statement
16    Business Model
17    Chief Executive’s Review 
19    Strategy
24    Key Performance Indicators
28    Financial Review 
32    Risk Management
43    Viability Statement
46    Stakeholders and s.172 Statement
54    Our People
57    Corporate and Social Responsibility
61     Non-Financial Information Statement

63    Chair’s Introduction
64    Directors’ Biographies
66    Corporate Governance Statement                  
76    Report of the Nomination Committee
78    Report of the Audit Committee
84    Directors’ Remuneration Report
107  Other Statutory and Regulatory Disclosures
113  Statutory Auditor’s Report to the Members of 

 On  the Beach Group plc

121  Statement of Directors’ Responsibilities

Financial Statements

123   Consolidated Income Statement and
 Statement of Comprehensive Income

124   Consolidated Balance Sheet
125   Consolidated Statement of Cash Flows
126   Consolidated Statement of Changes in Equity
127  Notes to the Consolidated Financial Statements
162   Company Balance Sheet
163  Company Statement of Changes in Equity
164  Notes to the Company Financial Statements
166  Glossary of Alternative Performance Measures (“APMs”)

170  Shareholder Information

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

3
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STRATEGIC REPORT 
 
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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

Strategic Report

06    Our History Timeline

07    At a Glance

11    Handling the COVID-19 Pandemic

13    Chairman’s Statement

16    Business Model

17    Chief Executive’s Review 

19    Strategy

24    Key Performance Indicators

28    Financial Review 

32    Risk Management

43    Viability Statement

46    Stakeholders and s.172 Statement

54    Our People

57    Corporate and Social Responsibility

61     Non-Financial Information Statement

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

5
5

 
Strategic Report
Our History Timeline

STRATEGIC REPORT

**Add timeline picture**

4

1

0

2

OTB grew its 
Direct Contracting
and invested in 
TV advertising

2015

Launched its first 
international 
platform in Sweden. 
Listed on the
London stock 
exchange

013

2

Inflexion acquired
a majority stake

79% of the Group’s
bookings were 
made online

Livingbridge acquired 
a majority stake

1
1
0
2

7
0

0

2

Established by 
Simon Cooper

4

0

0

2

2

0

1

6

Achieves 
outstanding profit
growth against 
a challenging 
market backdrop

2

0

1

7

Acquired 
Sunshine.co.uk Limited
Launched in Norway

Acquired 
Classic Collection. 
Soft launch in Denmark

Launched Classic 
Package Holidays. 
Opened a new Digital HQ 
in Manchester. Launched 
long haul

2
0
1
8

2
0
1
9

Raised £67m as a result
of a share placing. 
Redesigned customer 
booking path

2020

OUR

HISTORY
TIMELINE

6

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
At a Glance 

On the Beach made excellent progress prior to the outbreak 
of COVID-19 and is well placed to capitalise on the inevitable 
structural changes as the market normalises post pandemic. We 
look to the future with confidence.

Group overview

2020

2019

Change

Adjusted (1)

GAAP

Adjusted (1)

GAAP

Adjusted (1)

Group revenue

Revenue as Agent

Revenue as Principal

£71.2m

£33.7m

£147.5m 

£140.4m 

£54.3m 

£16.9m 

£16.8m

£92.5m 

£85.4m 

£16.9m 

£55.0m 

£55.0m 

Group gross profit

£53.4m

£16.0m

£99.1m 

£92.0m 

Gross profit as Agent

£50.8m

£13.5m 

£92.0m 

£84.9m 

Gross profit as Principal

Group profit/(loss) before tax

£2.6m 

£0.6m

£2.6m 

£7.1m 

£7.1m 

(£46.3m)

£34.5m 

£19.3m 

Basic (loss)/earnings per share

(0.5p) 

(27.6p)

21.3p 

11.9p 

Total dividend payable

-

-

3.3p 

3.3p 

(52%)

(41%)

(69%)

(46%)

(45%)

(63%)

(98%)

-

-

GAAP

(76%)

(80%)

(69%)

(83%)

(84%)

(63%)

-

-

-

(1)    Denotes a non-GAAP measure. An explanation of this measure and reconciliation to the closest GAAP measure is included in the APM Glossary on page 166

COVID-19 pandemic impact 

Certain costs, including the exceptional impact of COVID-19, have been excluded from performance measures in this statement as 
the Board consider this necessary to provide a fair, balanced and understandable view of the performance of the Group.

Whilst the underlying result has still been significantly impacted by COVID-19, the Board believe that adjusting for the items 
shown in the table below provides a clearer reflection of the Group’s performance in the period. The Group organised package 
holidays for customers which have since been cancelled, or are to be cancelled, due to airspace closures, cancelled flights and 
government advice and/or regulations on travel. See below for details of the adjustments.

The Group has not estimated the financial impact of, or made an adjustment for, the significant reduction in booking volumes this 
year as a result of COVID-19.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

7

STRATEGIC REPORTStrategic Report
At a Glance 

A summary of the adjustments between Adjusted and GAAP measures, split between the COVID-19 impact and other costs, is 
shown below: 

2020

Adjusted

COVID-19
adjustment

Other
adjustments

Total 
adjustments

GAAP

Group revenue (1)

£71.2m

(£37.5m)

Group Cost of Sales (2)

(£17.8m)

£0.1m

£53.4m 

(£37.4m)

-

-

-

(£37.5m)

£33.7m

£0.1m 

(£17.7m)

(£37.4m)

£16.0m

Group Gross Profit

Group overheads

Share Based Payments (3)

Acquired Intangibles Amortisation

Other exceptional operating costs (4)

(£52.8m)

(£4.3m)

(£5.2m)

(£9.5m)

(£62.3m)

-

-

-

-

-

£0.6m 

£0.6m 

£0.6m

(£5.5m)

(£5.5m)

(£5.5m)

(£4.3m)

(£0.3m)

(£4.6m)

(£4.6m)

Group profit/(loss) before tax

£0.6m

(£41.7m)

(£5.2m)

(£46.9m)

(£46.3m)

(1)  The impact of lost revenue due to cancelled bookings resulting from the COVID-19 pandemic
(2)  Commission no longer payable to travel agents for holidays cancelled as a result of the COVID-19 pandemic, less additional direct costs incurred as a result of  

cancelled bookings

(3)  Costs relating to the expected cost of shares granted to employees as part of LTIP or other share schemes 
(4)  Supplier prepayment provision £2.2m, exceptional development spend £0.7m, legal fees & claims £0.9m, facility arrangement fees £0.5m, redundancy costs £0.7m  

offset by contributions from the Government furlough scheme £0.7m

Thomas Cook Group plc Impact to 2019

On 23 September 2019, Thomas Cook Group plc (“TCG”) announced that it had ceased trading and had entered compulsory 
liquidation. There was a one-off exceptional cost associated with helping customers to organise alternative travel arrangements and 
lost margin on cancelled bookings. 

A summary of the adjustments between Adjusted and GAAP measures, split between the TCG impact and other costs, is shown 
below:

Group revenue (1)

Group Cost of Sales

Group Gross Profit

Group overheads

Share Based Payments (2)

Acquired Intangibles Amortisation

Other exceptional operating costs (2)

2019

Adjusted

TCG impact
adjustment

Other
adjustments

Total 
adjustments

GAAP

£147.5m 

(£7.1m)

(£48.4m)

£99.1m

(£64.6m)

-

-

-

-

(£7.1m)

(£0.6m)

-

-

(£0.6m)

-

-

-

(£7.5m)

(£0.7m)

(£5.5m)

(£1.3m)

(£7.1m)

£140.4m

-

(£7.1m)

(£8.1m)

(£0.7m)

(£5.5m)

(£1.9m)

(£48.4m)

£92.0m

(£72.7m)

(£0.7m)

(£5.5m)

(£1.9m)

Group profit before tax

£34.5m

(£7.7m)

(£7.5m)

(£15.2m)

£19.3m 

(1)  The impact of lost revenue due to cancelled bookings resulting the failure of TCG
(2)  Costs relating to the expected cost of shares granted to employees as part of LTIP or other share schemes 
(2) 

Incremental operating costs relating to the management of the failure of TCG

8

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
A full explanation of all adjusted performance measures is included in the glossary.

Overview of the year

› 

Due to COVID-19 and subsequent restrictions on travel, the focus of the Group has been to strengthen its financial 
position, ensure the safety and wellbeing of colleagues and deliver the best possible customer service in a complex 
and ever-changing environment.

›  We moved quickly to ensure that we had the liquidity needed for whatever disruption lay ahead, raising a net £65m 

› 

› 

› 

› 

› 

› 
› 

› 

from an equity placing and securing total banking facilities of £75m.
Following the reopening of airspace at the end of the first UK lockdown in early July, the Group was pleased that its 
customers were once again able to enjoy international beach holidays, albeit this freedom was short-lived and the 
subsequent impact on consumer confidence has led to significant reductions in seat capacity over the winter. This 
position was further exacerbated by a four week ban on international leisure travel which began on 5 November.
As a result, revenue of £33.7m is down (76%) on prior year. Adding back the impact of cancellations in the year 
adjusted revenue is £71.2m, which is down (52%) vs prior year.
Of the total exceptional adjustment in the period of £42.0m, £41.7m represents the cost of COVID-19, primarily due to 
cancellations or expected cancellations and associated administrative expenses.
The loss before tax of £46.3m is due to both a significant reduction in new bookings and the cancellations referred to 
above.  
Despite the disruption, the Group’s liquidity position remains strong. Total cash at 30 September 2020 was £36.5m 
(excluding customer monies held in trust of £25.8m) and has strengthened further to £51m at 30 November 2020.
The Group’s £75m RCF facility has been undrawn since the equity placing in May. 
The Directors believe that the Group’s asset light business model, strong liquidity position and trust account protection 
for customers positions us well to see through the COVID-19 disruption and prosper when normal market conditions 
return.
The Group continues to work hard to refund all customers in cash and in full where their holidays are cancelled. On 
the Beach  promptly refunds the hotel and transfer elements of cancelled holidays from its fully ring-fenced customer 
trust account. There have and continue to be substantial delays in receiving refunds from airlines for monies paid in 
advance. The Group continues to pursue these rightful refund claims on behalf of its customers and refunds flight 
monies as soon as they are received from the airlines. In many cases, we have refunded customers in advance of 
receiving the flight monies from airlines.  

Customer refund status at 30 November 2020

› 

Hotels and transfers £72m.
Flights £93m. 

Total cash refunds since 15 March 2020 of £165m divided 
between:
› 
› 
› 
Monies received from airlines for cancelled flights £89m.  
›  We are awaiting refunds for cancelled flights of £4m, where 
we have refunded flight costs in advance of receipt from 
airlines, in order to protect the brand and generate customer 
goodwill.

Liquidity

› 

› 

› 

› 

› 

On 22 May 2020 the Group received £65.1m net of fees for a 
share placing of 19.9% of the Group’s share capital.
On this date, following receipt of share proceeds, Group cash 
was £50.5m.
On 30 November the Group had net cash and equivalents of 
£51m, excluding customer prepayments (of £21.1m) which are 
held in a ring-fenced trust account.
The Group has access to a £75m credit facility which is 
undrawn.
The Group’s monthly cash burn is c.£2m in the event that no 
revenue is received.

Total cash refunds since 15 March 2020 

£165.0m

Hotels and transfers

£72.0m

Flights

£93.0m

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

9

STRATEGIC REPORTStrategic Report
At a Glance 

Who we are and what we do

From humble beginnings in 2004 as a start-up business, to our 2015 listing on the London Stock Exchange; we have come a long 
way. We make it easy for people to find, book and enjoy their perfect beach holiday and with significant opportunities for growth, 
we’re on a long-term mission to become Europe’s leading online retailer of beach holidays.

By using our innovative technology, low-cost base and strong customer-value proposition to provide a structural challenge to 
legacy tour operators, we continue our journey to disrupt the online retail of beach holidays. Our model is customer-centric, asset-
light, profitable and cash generative.

We operate under five brands:

2%

24%

Sells luxury beach holidays through network 
of third party offline travel agencies

1%

% of Adjusted 
Group revenue 
in FY20

Online portal offering third party offline 
travel agencies access to wide range 
of holiday products.

Online retailer of travel products to 
Scandinavian consumers

Market 

FY20 highlights

73%

Online retailers of travel 
products to UK consumers

Our values and culture
We live by our core values:

UK’s third largest ATOL holder

29% sales growth for Summer 2020 
departures in first four months of FY20

Over 20% of online sales in short haul 
beach holiday market

Largest increase in advertising awareness 
of any brand in the UK in December 2019

Only listed UK travel business that 
operates a fully ring-fenced customer trust 
account

Extended Classic Package Holiday offering 
to c.2,500 agents across the UK

85% of total hotel buying through 
direct contracting

Redesigned customer booking path 

Raised £65m (net of fees) as a result of the 
share placing in May 2020

For more information, see: https://www.youtube.com/
watch?v=6dZxWaUt6i8&t=1s and pages 56 and 69.

10

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
Handling the COVID-19 pandemic

Our people have responded incredibly well to the 
unprecedented challenges of COVID-19. We took swift and 
affirmative action to ensure our employees’ safety, look after 
our customers, protect our stakeholders, keep our operations 
running and conserve cash. We summarise below how the 
pandemic has affected us and the action we have taken.

During the year we received 628,228 customer messages, 
representing a 259% YOY increase and the number of date 
change requests over the year increased by 308%. Since 
March we have also received over 300,000 messages on 
social media and have handled over 50,000 calls through our 
contact centre.

Governance and co-ordination 

Our People

The response to COVID-19 has required strong leadership 
and decision-making in a rapidly evolving set of 
circumstances. This has been achieved from the very earliest 
days of the crisis including: 

 ą
 ą

 ą

 ą
 ą
 ą

 ą

  A much increased frequency of Board meetings. 
  An intense response led by the Chief Executive and the 

Executive Team. 

  Daily cross-departmental operational calls attended by 

all relevant Executive Team members. 

  Daily or weekly Executive Team meetings as required.
  Weekly Senior Management Team meetings. 
  Effective engagement and co-ordination with 

Government and regulators.

  Regular clear and transparent communications to our 
customers and colleagues, as set out in more detail 
below. 

Customers

The pandemic has presented huge challenges for travel 
businesses in terms of customer service. Since the start of 
the pandemic, our contact centre has been inundated with 
an overwhelming volume of messages, and we have had to 
quickly adapt to these ever-changing workloads.  

To improve efficiency and minimise duplication of work, we 
acted quickly and pro-actively sent out communications to 
customers in order to try and reduce the number of inbound 
communications. We funnelled all customer communications 
through one means of contact, ensuring we could respond to 
queries more quickly while also prioritising the most time-
sensitive requests. 

Government advice changed frequently, so we ensured 
we kept affected customers updated via emails containing 
comprehensive information on their options, rights and next 
steps, as well as creating a dedicated COVID-19 FAQs page 
with up-to-date information. Since March, we have sent nearly 
two million service emails to our customers.

Since the very start of the pandemic, we have been committed 
to refunding customer money for cancelled holidays in cash, 
rather than a voucher or refund credit note. In most cases, 
we refunded hotel and transfer money within 14 days of 
cancellation, and refunded the flight cost as soon as we 
received this from the airline.  In some cases, where there had 
been long delays in receiving the flight portion of the refund, 
we refunded customers before we received this cost back 
from the airline. 

In line with Government guidance, our colleagues have 
been working remotely since March. When it became clear 
in February that a lockdown was a possibility, we updated 
our business continuity plan and our teams worked day and 
night to implement the plans, upgrading VPN access, rolling 
out video-conferencing solutions and getting computer 
equipment set up in our colleagues’ homes. Everyone settled 
in quickly to working effectively from home and we are now 
using technology more than ever to stay well connected. The 
swift and successful implementation of changing how we 
worked highlighted how dynamic, resilient and committed our 
employees are. The changes also highlighted the importance 
of extending flexibility to employees around their work 
commitments during this unprecedented period, in relation to 
childcare and/or health related considerations.

Since the beginning of the pandemic, we have utilised the 
Coronavirus Job Retention Scheme (“CJRS”). In the first 3 
months of the scheme, those colleagues earning less than 
£25,000 per annum, we topped up their pay to ensure they 
received full pay whilst on furlough. For furloughed colleagues 
whose salary, at 80%, exceeded the £2,500 cap prescribed 
by the CJRS, we topped up their pay so they received 80% 
pay. The scheme has allowed us to protect jobs for the longer 
term and has enabled us to retain our capacity to scale up in 
line with customer demand. We put in place various support 
and communication mechanisms to maintain good working 
relationships with colleagues, including:

 ą

 ą

 ą

 ą

 ą

 ą

  Weekly company-wide calls so that employees could 

raise issues and concerns (anonymously if preferred) and 
the Executive Team could cascade information on the 
Group’s response to the pandemic;

  Access to mental health support outside of the 

Group, for example through our Employee Assistance 
Programme;

  Support and guidance produced as to how employees  

could work safely from home;

  Pulse surveys on how our employees were feeling and 

what support they needed;

  Numerous social and wellbeing initiatives to keep up 
morale, including a Wellbeing slack channel, regular 
Friday social events including quizzes and talent shows 
as well as various competitions;  

  We kept in regular contact with our furloughed 

colleagues, keeping them up to date with our future 
plans for returning to work and ensuring they had the 
opportunity to ask questions and raise concerns. There 
has been continued support in place through their 
manager, the People Team and the Employee Assistance 
Programme. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

11

STRATEGIC REPORTStrategic Report
Handling the COVID-19 pandemic

Moreover, the practices adopted by some airlines and package 
organisers in relation to vouchers/refund credit notes in lieu 
of a cash refund raises a number of other concerns from 
both a consumer and competition point of view. We strongly 
believe that where vouchers/refund credit notes are offered, 
this should be alongside the option of a cash refund. If 
additional liquidity is necessary, this should be sought from 
shareholders and lenders – not from consumers. Consumers 
who take vouchers have no choice as to who they book their 
next holiday with – they either lose their money, or they have 
to book their next flight or holiday with the same airline or 
holiday company, irrespective of how they have been treated. 
This can lead to a lack of competition and an uneven playing 
field, especially for those businesses such as the Group who 
refund in cash rather than using vouchers/refund credit notes. 
It also leaves these captive customers potentially exposed to 
the risk of exploitation through higher prices being charged 
when they come to rebook.

We strongly believe that regulatory reform is required 
in relation to financial protection afforded to consumers.  
Throughout the pandemic, the Group has, in most cases, been 
refunding the non-flight elements of customers’ bookings 
in line with the timescales prescribed by the Package Travel 
Regulations. We have been able to do this because we 
operate a trust account, which is controlled by an independent 
third party trustee. The trust holds customer monies until 
the customer has returned from holiday (with the exception 
of flight costs which are paid immediately to the flight 
operator). Trust accounts are not common in the industry 
and the model currently adopted by many travel operators 
has significant shortfalls in its financial resilience. Airlines 
do not currently provide any financial security against their 
failure and the majority of travel businesses use customer 
funds as a key source of working capital – meaning they are 
reliant on monies from new bookings to fulfil their obligations 
for existing bookings. We believe action needs to be taken 
to protect consumers in the future by ensuring the sector’s 
finances can be more robust and in this respect we have been 
advocating the advantage of trust accounts to Government 
and regulators.  

Other issues are invariably emerging as this pandemic 
continues and we shall continue to actively engage with the 
Government and regulators accordingly.

Ensuring financial viability

The Group operates in one of the sectors most impacted by 
the pandemic. A number of actions have therefore been taken 
to ensure that the Group’s financial position is resilient to even 
the most severe scenarios modelled. 

These actions included: 

 ą

 ą

 ą

 ą

 ą

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 ą
 ą

  The available credit facility was extended to £75m on 22 

May 2020.

  Net cash of £65m was raised through an equity placing 

on 22 May 2020.

  No interim dividend was paid in the year, and no final 

dividend is being proposed. 

  The CEO waived his salary for  the remainder of the 
financial year from March 2020 and voluntary pay 
cuts were taken by the rest of the Board and senior 
leadership team.

  No cash bonuses have been awarded across the Group 

for FY20.

  Government schemes were utilised, including CJRS.
  Offline marketing spend was paused.
  Online marketing costs naturally fell as a result of 
significant reduction in demand and reduction in 
competition leading to reduced costs per click and a 
reduction in overall traffic to the site.

These actions, including other cost cutting measures, reduced 
the monthly cash costs for the Group to c.£2m whilst 
operating in a zero revenue environment. During this time, the 
Group continued to invest in core strategic areas to ensure 
that it is well positioned when demand for booking holidays 
returns.

Industry impact

The COVID-19 crisis has shone a harsh light on the travel 
sector. Whilst it has undoubtedly been an incredibly difficult 
time for the industry, we feel that the stance taken by some 
airlines and package holiday organisers has led to many 
consumers being let down.

Since early April 2020, the Group has been in regular dialogue 
with Government and regulators such as the CAA and CMA in 
relation to the conduct of airlines and travel operators during 
the pandemic. One such issue we have raised has been the 
difficultly and delay in obtaining cash refunds from airlines 
for flights cancelled or affected by COVID-19. Such actions 
have put the Group in an impossible position as it has meant 
that we cannot refund customers the flight portion of their 
holiday within the 14 day timescale set out in the Package 
Travel Regulations. Not only does this expose the Group to 
claims and chargebacks from customers but fundamentally 
it means that customers are missing out on refunds they are 
legally entitled to (airlines are obliged under Regulation (EC) 
No 261/2004 to provide a cash refund within 7 days of the 
flight cancellation). As a result, the Group has, in many cases, 
paid flight refunds to customers prior to receipt of the monies 
from the airlines.

12

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
Report from the Chairman of the Board

I am pleased to present the annual 
report and accounts of the Group 
for the year ended 30 September 
2020 (“FY20”).

COVID-19 has presented the travel 
industry with unexpected and 
extraordinary challenges, and has 
therefore had a substantial impact 
on the Group’s financial results, 
as explained in further detail later 
in this report. Due to the carefully 
considered decisions that have 
been made during the year and 
thanks to the incisive leadership of 
Simon Cooper and his team, the 
Group finished the year in as strong 
a position as it could have given the 
circumstances, and is well-placed 
to grow in the long term, even if 
disruption continues for a sustained 
period of time.

Strategic marketing investment 
early in FY20

The failure of the Thomas Cook 
Group (“TCG”) in September 
2019 created an opportunity for 
the Group to take market share 
at an increased rate, in support 
of our long-term goals. During 
the first four months of FY20, 
the Group priced competitively 
and significantly increased brand 
marketing activity, resulting in 
our highest ever year-on-year 
growth in brand awareness. As a 
consequence we saw sales growth 
of 28 per cent (excluding Classic 
Collection Holidays) for summer 
2020 departures.

This sales momentum was of 
course reversed due to COVID-19, 
but brand awareness has remained 
significantly higher than prior to the 
campaign and the Group intends 
to capitalise on the benefits of this 
brand building when demand for 
beach holidays returns.   

Navigation of COVID crisis 

When it became clear in late 
February 2020 that COVID-19 
was spreading through Europe, 
the Group took swift and decisive 
mitigating actions to minimise its 
cash burn, reducing marketing 
costs and overheads and in early 
April 2020, it extended its then 
£50m revolving credit facility with 
Lloyds Bank plc (“Lloyds”) to all 
months of the year.

As the pandemic developed 
through April and May, it became 
apparent that the Group’s 
theoretical stress tests of airspace 
closures until the end of September 
2020 had become increasingly 
plausible, implying greater pressure 
on all travel companies and 
signalling a more profound reset of 
the competitive landscape.

Having evaluated the threats 
and opportunities posed by the 
intensification of the pandemic, the 
Board decided in May 2020 it was 
in the Group’s best interests to seek 
supplementary financing to provide 
greater resilience and flexibility 
through the downturn to ensure it 
was best placed to take advantage 
of organic and acquisitive growth 
opportunities.

The Board appointed NM 
Rothschild & Co to provide 
independent advice on debt and 
equity funding options, and after 
careful consideration, decided to 
proceed with an equity fundraise 
of up to 19.9% of the Group’s 
share capital, whilst at the same 
time, seeking a £25m increase 
in its revolving credit facility 
with Lloyds via the Coronavirus 
Large Business Interruption Loan 
Scheme (“CLBILS”). The Group 
was delighted with the support it 
received from its shareholders and 
from Lloyds, with both equity and 
debt workstreams being completed 
on 22 May 2020. With the £67m 
raised via the share placing, and the 
£75m facility, the Group put itself in 
the strongest possible position.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

13

Richard Pennycook 
Chairman of the Board, On the Beach Group plc

“

The Group has 
demonstrated resilience 
through what has been 
a very difficult year and 
I am extremely proud 
of the commitment our 
colleagues have shown 
during these exceptional 
times. Despite the 
significant challenges 
that COVID-19 continues 
to present, we see 
excellent opportunities 
for the Group and 
look to the future with 
confidence.

”

STRATEGIC REPORTStrategic Report
Report from the Chairman of the Board

Customer service

Board Changes 

During FY20, our customer service has 
been focused on two of the biggest 
operational challenges that the Group 
has ever faced.

For the first quarter of FY20, our 
teams were focused on supporting 
c.100,000 customers affected by 
the TCG failure. The Group has a 
detailed crisis management plan in 
place to deal with supplier failures. 
The execution of this plan by a cross-
departmental crisis management team 
meant that an incredibly complex 
and difficult situation was managed 
smoothly, with positive impacts for 
the Group’s stakeholders, particularly 
customers, who received either a 
replacement flight or a cash refund. 
The vast majority of cash refunds 
were processed within 14 days of 
cancellation.

Since March 2020, the focus of the 
majority of our colleagues has been 
on managing the operational fallout of 
COVID-19 cancellations and disruption. 
Against the backdrop of these 
unprecedented challenges, alongside 
tens of thousands of customers facing 
great uncertainty and wishing to 
re-arrange or cancel their holidays, it 
has been impossible to provide the 
level of service we ordinarily strive 
to provide. Having said that, our 
incredible colleagues have worked with 
dedication, passion and resilience to 
serve our customers and I express my 
sincere thanks to them for all of their 
work. 

I would also like to thank our many 
loyal customers who have been 
understanding of the unprecedented 
situation we have all faced. 

As previously announced, Paul Meehan 
stepped down from the Board on 17 
July 2020, having been CFO since 
2017. Our thanks go to Paul for the 
very significant contribution that 
he made to the Board and to the 
wider Group and for supporting a 
seamless transition to Shaun Morton, 
who was previously the Group’s 
Director of Finance and who was 
appointed CFO on Paul’s departure. 
Since he has stepped into the CFO 
position, Shaun has demonstrated 
exceptional leadership through the 
most challenging of times and is a great 
asset to the Board and the Group.  

David Kelly, who is Senior Independent 
Director and Chair of the Remuneration 
Committee, has also taken on the role 
of Designated Non-Executive Director 
for Employee Engagement. This is 
an important role which ensures the 
voice of our colleagues is represented 
consistently and effectively in the 
boardroom. David’s experience, 
enthusiasm and energy for all things 
“People” will be invaluable in this 
regard.

Governance 

The Board’s activities and processes 
have changed and adapted as a result 
of the events of this year, and these 
changes have been working well. As a 
Board we are committed to the highest 
standards of corporate governance, 
as outlined in detail in our Governance 
Report on pages 63 to 121. 

During the year, we have been further 
embedding the requirements of the 
UK Corporate Governance Code 2018 
(‘Code’), particularly the renewed focus 
on identifying and engaging with all 
our stakeholders. Our s.172 statement 
on pages 46 to 53 sets out our 
consideration of our key stakeholders in 
our decision making and we have also 
discussed separately within our People 
section on page 54 our approach to 
employee engagement in response to 
the Code. 

Regulatory change needed in the 
industry

Consumer trust in the travel industry is 
currently at a record low and rebuilding 
that trust is essential.  

At the start of the COVID-19 crisis the 
priority for the industry was survival 
and then, at least for responsible 
businesses, the priority became making 
sure that those consumers who wanted 
refunds got them.  But we now need to 
go further. There are systemic problems 
that need to be addressed.  Problems 
that contributed to past market failures 
– not just in the past few months, but 
over the past few years – which we 
believe will cause future failures if 
not addressed.  The industry needs 
to reform to protect consumers, to 
protect and promote competition in the 
interests of consumers, and to protect 
businesses and jobs.  

One such area where we believe 
reform is required is in relation to 
the protection of customer monies. 
For many consumers, their annual 
holiday represents their largest annual 
purchase.  If consumers cannot trust 
that their money is safe, they will be 
reluctant to book holidays, and the 
industry will suffer. Differences in the 
way in which customer monies are 
held means that those airlines and 
package holiday organisers who use 
customer monies as working capital 
are more likely to treat customers badly 
when there is a market shock (to which 
the travel sector is prone). It also puts 
those responsible companies like ours, 
who hold customer monies on trust, at 
a competitive disadvantage. Reform 
is needed to ensure that customer 
monies are always safe, and to ensure 
that there is a level playing field. In this 
respect we continue to advocate the 
benefit of ring fencing customer monies 
to Government and regulators.

Richard Pennycook 
Chairman of the Board 
On the Beach Group plc
10 December 2020

14

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

“ Adam CRM Manager

We aim to provide a 
fantastic personalised 
journey from research 
to post-purchase, 
understanding the users 
desires at every point 
of the process, and 
delivering the content 
to inform, inspire and 

engage.”

Favourite Beach: 
Santa Monica Beach, California

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

15

15

STRATEGIC REPORT 
Strategic Report
Business Model

STRUCTURAL 
MARKET 
GROWTH & 
MARKET 
SHARE 
GROWTH

PERSONALISE 
CUSTOMER 
PROPOSITION 
& LEVERAGE 
£ REVENUE

DRIVE 
EFFICIENT 
SHARE 
GROWTH & 
STRENGTHEN 
BRAND

ADDRESSABLE MARKET

Short haul 
beach holidays 
dynamically 
packaged

X

Online
penetration

X

OTB share of 
market traffic

=

Unique 
visitors

X

£ Revenue per 
booking

X

Conversion

=

Revenue per 
unique 
visitor

=

Revenue

-

Unique 
visitors

X

Marketing 
spend per 
unique visitor

=

Marketing 
investment

-

Fixed and 
Variable Costs

SCALE 
DRIVES
OPERATIONAL 
LEVERAGE

OTB’s business model is centred on driving efficient growth in 
market share while maintaining and improving both conversion 
and £ revenue per booking

Our strategic initiatives are focused on driving the performance 
of all of these levers

Profit growth is the cumulative effect of improvements in 
performance of all of the levers individually

=

PBT

16

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
Chief Executive’s review

The Group continues to be a 
dynamic, entrepreneurial and 
ambitious business delivering 
value for money beach holidays 
that are personalised to our 
customers’ individual needs. The 
Group maintains a daily focus to 
improve the quality of its customer 
proposition and the value that it 
provides to its growing customer 
base.

This has been a challenging year for 
us, as it has for the rest of the travel 
industry and it is likely that we will 
see several years of change in the 
industry over the next six to twelve 
months which will include a level of 
consolidation and changes to how 
the sector is regulated. 

The Group is already well 
positioned to benefit from the 
changes we are likely to see post-
pandemic. Our business model is 
established as a low cost operating 
model, for an increasingly digitised 
industry where consumers are 
seeking increased convenience, 
choice, and a personalised 
experience with financial protection.

Up until February 2020, we 
continued to invest in both online 
and offline marketing activity and 
these investments led to record 
levels of brand awareness and 
branded traffic. Our expansion into 
longer haul destinations and our 
B2B presence via Classic Collection 
and Classic Package Holidays were 
both running well ahead of plan 
prior to the COVID-19 shutdown 
and we look forward to continuing 
this progress as the market 
normalises.

COVID-19 impact and response

The health and wellbeing of our 
team members and our customers 
is and always will be the Group’s 
top priority. Throughout the past 
9 months, I am delighted that my 
colleagues have responded with 
speed and professionalism to the 
many challenges that COVID-19 
has presented.

COVID-19 has significantly 
impacted the entire global travel 
industry. Our trading performance 
has been impacted by both a 
material reduction in underlying 
bookings from February 2020 and 
the reversal of revenue generated 
for bookings received in the year 
that have either been cancelled or 
are likely to be cancelled.

The Group took early action in the 
period to manage risk and conserve 
cash:  

 ą

 ą

In an environment of limited 
demand, the Group’s variable 
marketing costs reduced to 
almost nil.
 Further actions to limit other 
non-essential costs in a zero 
revenue environment resulting 
in monthly cash costs of c.£2m 
across the Group.

 ą

 ą We utilised CJRS to reduce staff 
costs where it was appropriate 
to do so.
 The Group has maintained 
all costs associated with the 
delivery of its future strategy, 
the call centre has operated 
a full service and suppliers 
(including hotels) have all been 
paid within agreed terms.
The Board, the Executive 
Team and senior management 
all agreed to reductions in 
their salaries and fees during 
the year. This is alongside 
no bonuses being awarded 
across the Group in the current 
financial year.

 ą

 ą

 ą On 8 April 2020 the Group 
reached agreement with its 
bank, Lloyds to: extend the 
£50m RCF to all months of 
each year; extend the term to 
December 2023; and reset 
covenant tests for all periods up 
to and including June 2021.
 On 21 May 2020 the Group 
agreed an increase to these 
facilities, in the form of an 
incremental £25m RCF under 
the CLBILS with Lloyds, 
expiring in May 2022. The 
recently renegotiated £50m 
RCF remains in place, expiring 
in December 2023. As a result, 
the Group now has available 
to it maximum working capital 
facilities of £75m.
 In addition, on 22 May 2020 the 
Group issued the equivalent of 
19.9% of issued share capital 
with no discount, raising £65m 
cash, net of fees.

 ą

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

17

Simon Cooper
Chief Executive Officer

“

The flexibility and asset 
light nature of our 
business model together 
with our recently 
strengthened balance 
sheet and trust account 
protection for customers 
positions us well to see 
through the COVID-19 
disruption and prosper 
when normal market 
conditions return.

”

STRATEGIC REPORTStrategic Report
Chief Executive’s review

We believe that the above measures 
allow the Group to simultaneously 
increase investment in its digital 
platforms; continue to drive brand 
through investment in online and offline 
marketing activity; improve conversion 
with attractive low deposit schemes; 
and react to commercial opportunities 
in the UK and internationally as 
demand begins to normalise.

Refunds for COVID-19 
impacted bookings

When a customer books a holiday, all 
funds paid to the Group, excluding any 
flight costs which are paid immediately 
to the flight operator, are held in a 
ring-fenced trust account until the 
customer returns from their holiday, 
at which point the funds are released 
to the Group to pay the hotel and 
transfer providers. As such the majority 
of affected customers have received 
refunds for hotels and transfers within 
14 days of cancellation, as stipulated 
by the Package Travel Regulations.  

Refunds due to customers for the 
flight element of their holiday have 
been paid as soon as the refund was 
received from the airline. To comply 
with EU261 an airline must offer a 
cash refund for cancelled flights and 
this must be reimbursed within 7 days. 
During this period, there has been 
widespread non-compliance with 
this regulation by airlines which has 
impacted the Group’s ability to provide 
timely refunds for customers’ flights. 
Notwithstanding our repeated requests 
to the Government and regulators to 
enforce this legislation, in many cases 
this non-compliance continues. 

During this period it has been 
necessary, in some instances, to 
refund customers for cancelled flights 
in advance of receiving refunds from 
airlines. This action has been taken 
where the Directors believe the 
brand and / or customers have been 
significantly impacted by delays to 
flight refunds caused by airlines. As 
at 30 September there was £25m of 
refunds paid to customers in advance 
of receiving refunds from airlines which 
by 30 November had reduced to £4m.

As at 30 September On the Beach  
had processed £151m in refunds 
to customers for cancelled holidays 
which represented the vast majority of 
all refunds due for cancelled holidays 
travelling in the financial year. The 
Group remains committed to ensuring 
that customers receive any refunds due 
for cancelled flights, in cash, and unlike 
many peers in the industry has not 
issued any vouchers or refund credit 
notes in lieu of cash refunds.

Industry developments

The Group is the only listed UK travel 
business that operates a fully ring-
fenced customer trust account in which 
customer funds, excluding those paid 
to airlines, are held until the customer 
returns from their holiday. Therefore, 
the Group does not rely on cash 
received for forward bookings to trade. 
Monies that have been received for 
holidays that are cancelled by a closure 
of airspace can be repaid to customers 
in cash with limited impact on the 
Group’s working capital.

Companies operating in the travel 
industry have historically traded using 
advance holiday receipts as working 
capital. We expect that there will likely 
be regulatory changes to the system 
of financial protection and protection 
of customer prepayments in the travel 
industry to protect both customers and 
the taxpayer.

In the event that regulators require 
travel operators to implement ring-
fencing of customer prepayments 
(or impose financial penalties for not 
operating with this type of structure) 
the Group is well placed given it already 
operates a trust account structure. 

Current Trading & Outlook

 ą Booking volumes in October and 

 ą

November 2020 were significantly 
below normal levels as consumer 
appetite for booking holidays 
remained subdued.
Legislation passed by the 
Government on 4 November made 
leisure travel from England illegal 
during the period from 5 November 
to 1 December 2020 (inclusive).
 ą A number of factors continue to 

supress demand such as regularly 
changing FCO advice, onerous 
destination entry requirements and 
quarantine restrictions.

18

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 ą

 ą Reduced consumer confidence over 
the summer and in recent months 
has resulted in the reduction and 
consolidation of airline flying 
schedules this winter.
In a normal year, holiday bookings 
would peak in January for travel 
from March – September. Booking 
volumes and the timing of the 
peak in FY21 will be significantly 
influenced by the evolution of the 
COVID-19 pandemic and UK and 
European Government policy in 
response to it. Whilst the wider 
environment therefore remains 
uncertain, the Board remains 
confident in the resilience and 
flexibility of the Group’s business 
model and believes there is an 
unprecedented opportunity to 
significantly increase market share 
over the medium to long term as 
demand returns.
 The Board will continue to evaluate 
internal and external opportunities 
that will both increase scale and 
deliver value for shareholders.

 ą

In light of the continued market 
uncertainties, the Group is maintaining 
its suspension of full year guidance for 
FY21 until such time that there is more 
certainty over the timing of, and extent 
to which travel can return to normal.

On the Beach continues to successfully 
build a leading position as more 
consumers discover the ease of use 
and vast choice of beach holidays 
across our platforms. The flexibility 
and asset light nature of our business 
model, together with our recently 
strengthened balance sheet and the 
actions we have taken since March, 
means we are well placed to capitalise 
on the inevitable structural changes in 
the market post COVID-19. As a result, 
the Board continues to look to the 
future with confidence.

The Board will provide a further update 
on trading on the date of our AGM on 5 
February 2021. 

Simon Cooper
Chief Executive Officer
10 December 2020

Strategic Report
Strategy

Our vision is to build Europe’s leading 
online beach holiday retailer via a single 
platform, multi brand strategy

UK

To reach the widest 
possible audience of 
beach holidaymakers

V E S

IN

T  I N   T A L E N T AND TEC

H

N

O

L

O

G

Y

BRAND

DIFFERENTIATE

LONG

SHORT

HAUL

HAUL

B2C

B2B

INSPIRE

PERSONALISE

EUROPE

T

O

E

X

TEND CORE   C A P A B I L I T IE S

To support the integration 
and revenue expansion of 
beach focused brands

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

19

STRATEGIC REPORT 
Strategic Report
Strategy

Strategy and growth

On the Beach continues to deliver significant growth in its core and adjacent markets by evolving a strategy based on 
the following strategic pillars:

Investing in talent and technology to 
extend core capabilities

›  Continuing to invest in our people 
and our platform to allow us to 
innovate at an increasing pace 
›  Investing in our people to ensure 

that we drive optimum performance 
from a growing talent base

›  Evolving platform capabilities to 
simplify the integration of further 
brands

Leveraging increased revenue 
through direct and differentiated 
supply

›  Enhancing our programme of direct 

and differentiated supply 

›  Building our in-house capability to 
increase visibility of differentiated 
product

›  Leveraging our multi-brand 

capability to offer our partners the 
widest range of distribution options

Driving an efficient increase in 
traffic through branded and direct 
channels

›  Investing in an efficient multi-

channel approach supported by 
our sophisticated bid management 
capability

›  Increasing investment offline in 
conjunction with econometric 
modelling capability to strengthen 
brand awareness and consideration

Personalising our customer 
experiences

›  Driving an increasingly simplified,  

tailored customer experience 

›  Showing the most relevant product 

to all site visitors at the earliest 
possible opportunity

›  Optimising our multifunctional app 
to increase customer engagement

Inspiring holidaymakers with 
destination agnostic search 
technologies

›  Optimising destination agnostic 

search technologies

›  Leveraging capabilities to retail 
a wider range of product from a 
wider range of suppliers

Reaching an ever wider audience 
of beach holidaymakers through 
product, channel and geographic 
extension 

›  Expanding our long haul offering to 
monetise existing search volumes

›  Growing share of B2B sales 

through the CPH online agent-
facing portal

›  Evolving the product portfolio of the 

Classic luxury B2B brand

›  Leveraging our core capabilities to 
grow market share in Scandinavia

›  Seeking value-enhancing M&A 

opportunities

20

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

142536 
 
 
 
 
 
Our strategy in action

Case study - Redesigning the experience of booking a holiday

Strategic pillars in action: 

3

Over the course of spring and summer 2020, we ran four “Design Sprints” (a user centred design technique 
developed by Jake Knaap while at Google Ventures). It is a highly collaborative process, involving teams from across 
the business; from Design, Research, Product and Technology, to Marketing. With the teams’ objective being, within a 
week, to identify and understand a real business problem, design a solution and test quickly with real users. 

Our approach was to work through the customer experience of booking a holiday and focus on a different stage of the 
booking path for each sprint. The area of focus for the four sprints included:

 ą

 ą

 ą

 ą

  Research & Screen, with the target of meeting customer holiday enquiry and search needs that are more 

specific to the individual.

  Search results can be overwhelming, with multiple options and detailed content. Our goal was to design a 

solution that allows all customer mindsets to navigate this and confidently make their selection.

  Account creation is a priority in both establishing an improved post-book experience as well as an important 

step in personalising the search and booking experience.

  Customise and refine holiday details so that it fits their specific needs.

The outputs from these Design Sprints have created a programme of work that are priority deliverables for the 
Product and Technology functions as we move into 2021.

Stakeholder engagement: The process of redesigning our entire booking path relies on a good understanding of our 
current and potential customers’ needs. We therefore extensively tested the new designs and have taken users’ 
feedback onboard before progressing. 

New booking path (Desktop/Mobile)

Original booking path

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

21

STRATEGIC REPORT 
Strategic Report
Strategy

Case study - Designing and launching our new marketing campaign

Strategic pillars in action:

2

This year’s campaign had one very clear and important objective: make On the Beach famous offline. In the 15 years 
since its creation, On the Beach has become one of the leading players in the holiday market, predominantly through 
its in-house technological capabilities and its investment into paid online search. Despite this, awareness for the 
brand lagged behind in comparison to the Company’s size and market share (20% share of the online sales in the 
short haul beach market). With this campaign, we hoped to grow our awareness considerably by moving the brand 
into new visual and strategic territory. Building on our warmth and wit from previous campaigns, we had the largest 
creative budget we have had to date to produce something that would elevate On the Beach to become a household 
name. 

Implementation & creativity 

In the planning stages of the campaign, it became clear that to meet our objectives we needed a creative platform, 
not a one-off campaign. We work in an incredibly homogenous category when it comes to offline advertising, so we 
knew that to get cut through, we needed to produce an advert that really stood out from the crowd. Despite having 
large online budgets, our offline budget currently cannot compete with those of the larger tour operators, so, if we 
can’t outshout the competition in terms of media spend, we have to outshout them in terms of creative. To do that, 
we produced something truly different and unique. 

Results

The results have been incredible:

 ą

 ą

 ą

  According to YouGov, On the Beach saw the largest increase in advertising awareness of any brand in the UK 

in December 2019. 

  We were named ‘Ad of the week’ by Campaign upon launching, and our radio ad was the winner of February’s 

Aerial Award. We also won Multimedia Broadcasting Ad of the Year at this year’s Prolific North Awards.
  We’ve seen an unprecedented uplift across all brand metrics recorded in our quarterly tracker, with on the 

beach seeing the largest percentage point shift for prompted awareness, prompted ad awareness, prompted 
consideration and spontaneous awareness within our competitor set:
 ą Prompted brand awareness: 65% (+15 ppts)
 ą Prompted consideration: 29% (+10 ppts)
 ą Prompted advertising awareness: 25% (+13 ppts) 
 ą Spontaneous brand awareness: 11% (+7 ppts)
 ą Spontaneous advertising awareness: 8% (+5 ppts)
 ą Spontaneous beach holiday awareness: 30% (+12 ppts)

Through our ‘Everything’s Better On the Beach’ campaign, we created something unexpected and completely 
different to what the category is known for.  We’ve had a great response from consumers as well as those within the 
industry. Our ads were bold, funny and standout, with the results speaking for themselves.

22

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

People and Culture

We are working towards being the leading tech and product 
function in the North West – we want to be THE team in 
which people aspire to work so that we can attract and retain 
the best talent.

In the tech and product team, we believe in people over 
process, context over control and promoting autonomy, 
mastery and purpose to free our people to do their best work. 
We want our colleagues to be extraordinary talent, highly 
effective collaborators and creatives - we simply want the 
best.

We are working towards becoming recognised as having 
a leading culture, brand and technical identity with high 
engagement and employee satisfaction.

Please see the People section on pages 54 to 56 for more 
information in relation to our colleagues and culture. 

Investment in technology

Strategic pillars in action

1

2

3

4

5

6

If a global pandemic has proven one thing that is critical to 
the success of any business, it is the ability to rapidly react 
and adjust in order to not only survive but also thrive. Crisis 
creates opportunity. Fortunately for the Group, the continuing 
investment in our people to help evolve our culture has 
allowed us to accelerate our product experience and platform 
innovation during these uncertain times.

New priorities accelerate multi-brand evolution 

COVID-19 has presented a unique opportunity to accelerate 
key architectural work that in the future will improve our ability 
to onboard new brands, as well as better supporting the ones 
we already have. As new strategic initiatives are focussed on 
increasing flexibility, this architectural realignment will allow 
us to on-board new supply, to internationalise and to scale 
even more quickly than before. Delivery of these priorities 
demands we take bigger, bolder steps than would normally 
be possible when competing with shorter term opportunities.  
As we come to the end of half a year of strategically focussed 
work, we have grasped this opportunity to strengthen our core 
platform and put in place the foundations to support rapid 
onboarding of new brands in the future.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

23

STRATEGIC REPORTHOTELSCUSTOMERCONTENTPAYMENTSFLIGHTSUAPIUAPIUAPIUAPIDATA PLATFORMANCILLARIESUAPIUAPIStrategic Report
Key Performance Indicators

Financial KPI’s

OTB revenue

OTB revenue after online marketing costs

s
n
o

i
l
l
i

M

£100

£90

£80

£70

£60

£50

£40

£30

£20

£10

-

£45.6

£37.5

£30.9

£89.3

£90.3

£81.9

£70.2

£62.5

£50.4

£70.0

£60.0

£50.0

s
n
o

i
l
l
i

M

£40.0

£30.0

£60.5

£56.2

£48.4

£38.9

£32.1

£36.2

£20.0

£16.7

£18.8

£22.5

£10.0

-

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY12

FY13

FY14

FY15 FY16 FY17 FY18 FY19

FY20

OTB online marketing spend % revenue

OTB EBITDA % revenue

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

50.7%

49.9%

48.6%

45.9%

44.6%

40.9%

37.1%

33.0%

28.1%

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

45.0

40.0

35.0

30.0

s
n
o

i
l
l
i

M

25.0

20.0

15.0

10.0

5.0

0.0

42.4%

42.9%

40.5%

32.7%

32.1%

32.0%

30.9%

35.8%

50.0%

45.0%

40.0%

35.0%

30.0%

25.0%

21.1%

20.0%

15.0%

10.0%

5.0%

0.0%

FY12

FY13

FY14

FY15 FY16 FY17 FY18 FY19

FY20

FY12

FY13

FY14

FY15 FY16 FY17 FY18 FY19

FY20

Online marketing spend (£m)

Online spend as % of adjusted revenue

EBITDA

EBITDA % Revenue

OTB EBITDA

37.9

38.8

33.2

25.1

20.0

14.1

12.3

9.9

10.6

45.0

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

s
n
o

i
l
l
i

M

FY12

FY13

FY14

FY15 FY16 FY17 FY18 FY19

FY20

24

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
Key Performance Indicators
Non-Financial KPI’s 

Directly contracted hotel supply

Net Promoter score

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

59

58

57

56

55

54

53

FY15

FY16

FY17

FY18

FY19

FY20

FY17

FY18

FY19

Description: Tracking % of total hotel buying via direct 
contracting (as opposed to through third party sourced 
product).

Performance: We have continued to increase our proportion 
of directly contracted product this year. Benefits of direct 
contracting include increased access to exclusive rates, ring-
fenced capacity and OTA exclusivity. It also supports improved 
customer satisfaction scores as complaint ratios on directly 
contracted product are significantly lower than third party 
sourced products.

Link to strategy 

4

Voluntary employee turnover

35%

30%

25%

20%

15%

10%

5%

0%

Description: Index that measures willingness of customers 
to recommend the Company’s services to others. It gauges a 
customer’s overall satisfaction and provides us with insight into 
our customers’ views. 

Performance: Following the outbreak of COVID-19 , we 
stopped sending out questionnaires to customers given very 
few customers were travelling due the closure of airspace. 
As a result, we do not have an accurate NPS for FY20 and 
accordingly is not included in the table above. We have 
recommenced sending out the questionnaires and NPS for 
FY21 which will be included in next year’s report. We are 
committed to improving customer satisfaction and continue 
to find new ways to give our customers the very best On the 
Beach experience.

Link to strategy:  

1

3

NPS is a metric used for the Executive bonus scheme (although 
no bonus operated in FY20). 

Employee engagement 

FY18

FY19

FY20

Description: Voluntary turnover tracks the number of employees 
who have left of their own volition and provides a measure of 
our ability to retain employees.

Performance: We were pleased to see voluntary turnover 
reduce by a further 2% this year to 19%. Some parts of our 
business have higher turnover than others, particularly the 
contact centre. This is not something unique to the Company, 
with staff turnover in the call centre industry being higher than 
the national average. We are, however, committed to investing 
in our employees as growing and retaining our talent base is 
critical to achieving our strategic objectives (see page 54 to 56 
for more information)   

6

6.2

6.4

6.6

6.8

7

7.2

7.4

FY20

FY19

FY18

FY17

Description: Overall employee engagement score from the 
employee ‘Hive’ surveys (administered by a third party). 

Performance: 84% of our colleagues responded with an overall 
average score of 7.2 out of 10, in line with our 2019 result. 
Whilst we always strive to improve our position, we feel that 
this is a positive outcome given the challenges presented by 
COVID-19  and reflective of our continued investment in our 
culture and people (for more Information see page 54 to 56).

Link to strategy 

1

Link to strategy

1

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

25

STRATEGIC REPORTStrategic Report
Key Performance Indicators
Non-Financial KPI’s 

Brand & Free and Non-Brand Sessions (m)

Promoted brand awareness

90.0

80.0

70.0

60.0

50.0

40.0

30.0

20.0

10.0

-

54%

39.7

57%

47.0

61%

48.4

67%

56.0

54%

35.4

30.1

33.5

35.6

31.2

28.1

72%

40.5

15.8

80%

70%

60%

50%

40%

30%

20%

10%

0%

FY15

FY16

FY17

FY18

FY19

FY20

70%

60%

50%

40%

30%

20%

10%

0%

65%

44%

44%

50%

Non-Brand Sessions

Brand Sessions

Brand Share

FY17

FY18

FY19

FY20

Description: Data shows the percentage share of sessions that 
have come from Brand and Non-Brand channels.

Description: Data based on a survey that asks participants to 
select all travel brands they have heard of from a list.

Performance: We have continued to increase our share of 
Brand & Free traffic over the last year, making Marketing spend 
much more efficient and showing the rewards of investment 
into brand activity and above the line advertising.

Performance: This year saw our largest growth in brand 
awareness to date, with a 30% (15ppts) increase compared to 
the same time in FY19.

Link to strategy

2

Link to strategy

2

Promoted brand consideration

Spontaneous beach awareness

29%

19%

18%

19%

35%

30%

25%

20%

15%

10%

5%

0%

30%

16%

18%

14%

35%

30%

25%

20%

15%

10%

5%

0%

FY17

FY18

FY19

FY20

FY17

FY18

FY19

FY20

Description: Data based on a survey that asks participants 
to select all travel brands they would consider for their next 
holiday from a list.

Description: Data based on a survey that asks participants to 
name travel brands that come to mind when thinking about a 
beach holiday.

Performance: This year saw our largest growth in brand 
consideration to date, with a 53% (10ppts) increase compared 
to the same time in FY19.

Performance: This year saw our largest growth in beach holiday 
awareness to date, with a 67% (12ppts) increase compared to 
the same time in FY19.

Link to strategy

2

Link to strategy

2

26

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

General Counsel and Company Secretary

“ Kirsteen 

On the Beach is one of the 
few travel businesses that 
protects customer money in 
a ringfenced trust account. 
The whole system of financial 
protection for airlines and 
travel companies needs to be 
reformed to ensure consistent 
consumer protection and 
a level playing field for 

businesses.”

Favourite Beach: 
Corralejo, Fuerteventura

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

27

27

STRATEGIC REPORT 
Strategic Report
Financial review

Shaun Morton
Chief Financial Officer 

“

During a challenging 
year, we have focussed 
on strengthening our 
balance sheet and 
remain confident in the 
long-term prospects of 
the Group.

”

The Group organises its operations into four principal financial reporting 
segments, being OTB (onthebeach.co.uk and sunshine.co.uk), International 
(ebeach.se, ebeach.no and ebeach.dk), CCH (Classic Collection Holidays) and 
CPH (Classic Package Holidays).

As a principal, CCH accounts for revenue on a “travelled” basis and therefore 
reports revenue on a gross basis. In each of the OTB, International and CPH 
segments, the Group offers dynamically packaged holidays acting as an agent 
rather than a principal and accounts for revenue on a “booked” basis.

OTB performance 

2020

2020

2019

Adjusted 
£m

GAAP 
£m

Adjusted 
£m

Revenue

50.4

15.9

90.3

Online marketing costs

(14.2)

(14.2)

(29.8)

Offline marketing costs

Revenue after marketing costs

Variable costs

Fixed costs

(8.7)

27.5

(5.8)

(8.7)

(7.0)

(5.8)

(11.1)

(11.1)

Depreciation and amortisation 

(5.5)

Exceptional operating costs

Share based payments

Amortisation of acquired 
intangibles 

Operating profit/(loss)

EBITDA

EBITDA %

Performance Summary

-

-

-

5.1

10.6

21%

(5.5)

(4.5)

0.6

(4.4)

(37.7)

(27.8)

-

(5.4)

55.1

(7.2)

(9.0)

(4.6)

-

-

-

34.3

38.9

43%

2019

GAAP 
£m

83.3

(29.8)

(5.4)

48.1

(7.2)

(9.0)

(4.6)

(1.2)

(0.7)

(4.4)

21.0

30.0

36%

As is widely reported, the travel industry has been severely impacted by the 
COVID-19 pandemic. As a result, adjusted revenue of £50.4m is down (44%) 
YOY, £16.0m of which was earned in H2 and is predominantly for departures 
in winter 20/21 and summer 2021.

In response to the restrictions imposed on travel due to COVID-19, the Group 
took swift and decisive action to reduce costs. This included the suspension 
of all offline marketing campaigns which were launched in H1 following the 
collapse of TCG. 

Online marketing costs for the year were £14.2m, down (52%) YOY and only 
£2.5m in H2. Online marketing costs naturally fluctuate with demand and 
have therefore reduced to low levels in H2 as the cost per visitor and the 
number of visitors to the website have reduced to background levels. 

Exceptional operating costs of £4.5m relate to legal and professional fees, 
operating costs in response to COVID-19, and supplier provisions. 

28

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

EBITDA

Overhead as % of revenue

2020

2020

2019

2019

Adjusted GAAP Adjusted

GAAP

%

%

12%

36%

%

8%

%

9%

22%

70%

10%

11%

34%

106%

18%

20%

Variable costs % 
revenue

Fixed costs % 
revenue

Overheads % 
revenue

Overheads as a percentage of revenue have increased to 
106% (FY19: 20%). This increase is the result of a reduction 
in revenue earned due to European travel restrictions and 
a significant reduction in consumer demand. The Group is 
well-positioned to return to a pre-COVID operating leverage 
position once market conditions return to normal.

Included within fixed costs are costs related to covering 
public liability insurance excesses on incidents in resort for 
holidays booked since the Package Travel Regulations were 
implemented in July 2018.

Adjusted EBITDA of £10.6m (FY19: £38.8m) decreased 
by 73% and adjusted EBITDA as a percentage of revenue 
decreased to 21% (FY19: 43%). The closest GAAP equivalent 
measure to Adjusted EBITDA is operating loss which was 
£37.7m (FY19: profit £21.0m). This decrease is attributable to 
the reduction in demand due to COVID-19 and the resulting 
impact on operating leverage.

International segment performance 

2020

2020

2019

Adjusted 
£m

GAAP 
£m

Adjusted 
£m

2019

GAAP 
£m

0.3

0.1

(0.2)

(0.2)

0.1

(0.1)

(0.2)

(0.2)

1.4

-

(0.2)

(0.4)

1.4

-

(0.2)

(0.4)

(0.1)

(0.1)

(0.1)

(0.1)

Revenue

Revenue after 
marketing costs

Variable costs

Fixed costs

Depreciation and 
amortisation

Operating profit/ 
(loss)

EBITDA

(0.3)

(0.5)

(0.6)

(0.4)

(0.6)

(0.7)

(0.7)

(0.6)

Performance summary

In the first four months to January 2020, bookings were down 
4% YOY. This reduction follows the collapse of TCG, resulting 
uncertainty around the Ving airline and a general softening of 
demand for overseas travel in Sweden in particular.

The International segment operated until this point at a 
breakeven level at revenue after marketing. Thereafter, the 
onset of the COVID-19 pandemic resulted in a significant 
reduction in demand.

Scandinavia has experienced a similar slowdown in consumer 
demand as the UK. As a result adjusted revenue was down 
(79%) to £0.3m (FY19: £1.4m). Including the impact of 
cancellations, revenue was £0.1m and down (64%) YOY 
(FY19: £1.4m).

Adjusted EBITDA was a loss of (£0.3m) (FY19: (£0.6m) due to 
a reduction in marketing spend. The closest GAAP equivalent 
measure to International EBITDA is operating loss which 
decreased to (£0.6m) (FY19: (£0.7m)).

The International segment comprises websites in Sweden, 
Norway, and Denmark operating under the ‘www.ebeach.se’, 
‘www.ebeach.no’, and ‘www.ebeach.dk’ domains.

Classic performance

2020

2020

2019

2019

Adjusted 
£m

GAAP 
£m

Adjusted 
£m

GAAP 
£m

16.9  

16.9  

55.0  

55.0 

2.6  

1.6  

(1.3)  

(2.2)  

2.6  

1.6  

(1.3)  

(2.2)  

7.2 

6.3 

(1.2)  

(2.9)  

7.2 

6.3 

(1.2)  

(2.9)  

(0.1)  

(0.1)  

(0.2)  

(0.2)  

-

 -

(1.1)

(0.1)  

(2.0) 

(3.2) 

-

-

2.0 

2.2 

(1.1)

(0.7)  

0.2 

1.5 

Revenue

Gross profit

Gross profit after 
marketing costs

Variable costs

Fixed costs

Depreciation and 
amortisation

Amortisation 
of acquired 
intangibles

Exceptional 
operating costs

Operating profit/ 
(loss)

EBITDA

(1.9) 

(2.0) 

As a principal (rather than an agent) Classic accounts for 
revenue on a "travelled" basis and reports revenue on a gross 
basis.

Revenue decreased by 69% to £16.9m and the business 
made an operating loss of £3.2m (FY19: profit £0.2m). As 
Classic accounts for revenue on a travelled basis, H2 revenue 
was £1.4m as very few customers chose to travel over this 
period.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

29

STRATEGIC REPORTStrategic Report
Financial review

Revenue is stated net of £10.7m of COVID-19 related 
cancellations. However, whilst a number of customer holidays 
were cancelled, for a full refund, c.40% of bookings have been 
amended to a future travel date. Revenue associated with 
these bookings is £8m, which should be earned in FY21.

Throughout the pandemic, the team at Classic have been 
focused on continuing to deliver the high levels of customer 
service that our partners have become accustomed to and 
have received an industry award this year for service levels 
provided over the summer.

The management team continues to develop the luxury, tailor-
made  and  long  haul  propositions,  brochures  for  which  have 
been produced for distribution this winter.

CPH performance

Financing and liquidity

The Group has in place a RCF of up to £75m with Lloyds. The 
drawdown at 30 September 2020 was £nil (FY19: £nil) and 
the peak drawdown for the year was £30.0m. 

As mentioned earlier, the Group has renewed and extended 
its Banking facilities. Details of the current facility limits and 
maturity dates are as follows:

Facilities

£m

Issued

Expiry

Original RCF

£50m  Apr 2020   Dec 2023 

New CLBILS 
facility

£25m May 2020

May 
2022 

Total facility

£75m

Drawn at 30 
September 
2020

£nil 

£nil 

£nil

2020

2020

2019

Adjusted 
£m

GAAP 
£m

Adjusted 
£m

2019

GAAP 
£m

Share based payments

The Group has an LTIP scheme in place which vests based on 
performance criteria.  In accordance with IFRS 2, the group 
has recognised a non-cash credit of £0.6m (FY19: charge 
£0.7m). The credit this year relates to the reversal of benefits 
accrued for the 2018 incentive scheme.

Taxation 

The Group tax credit of £7.5m represents an effective rate 
of 19% (FY19: 19%) which was consistent with the average 
standard UK rate of 19% (FY19: 19%). 

Revenue

Gross profit/(loss)

Gross profit after 
marketing costs

3.6 

0.1

0.8  

(2.5)

(0.1)

(2.8)

0.8 

0.3 

0.1 

Variable costs

(0.3)  

(0.3)  

(0.2)  

Fixed costs

(1.1)  

(1.1)  

(1.0)  

Depreciation and 
amortisation

Operating profit/ 
(loss)

(0.2)  

(0.2)  

- 

(1.7)

(4.4)

(1.1)

EBITDA

(1.5)

(4.2)

(1.1)

0.7 

0.2 

-

(0.2)  

(1.0)  

-

(1.2)

(1.2)

CPH provides an online B2B platform that enables high street 
travel agents to sell dynamically packaged holidays to their 
customers. The platform was successfully launched in Q3 of 
FY19.

Adjusted revenue for the period was £3.6m, and adjusted 
EBITDA was (£1.5m). After accounting for COVID-19 related 
cancellations revenue was £0.8m and operating losses were 
(£4.4m).

The gross loss of (£2.5m) is stated after all costs incurred on 
cancelled bookings.

The CPH trading result has been significantly impacted by 
COVID-19, both due to a drop in demand, and the cancellation 
of a significant proportion of bookings made for travel this 
year.

Prior to the onset of the pandemic significant progress had 
been made with the strategy to increase distribution of CPH 
product which is now available in c.2,400 high street travel 
agents. Agent activity had also significantly increased prior to 
the onset of the COVID-19 pandemic, and over 1,400 agents 
have now booked a CPH holiday.

30

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Cash flow 

Total cash at 30 September 2020 was £36.5m (FY19: £54.8m). 

2019

£m

19.3

10.3

-

0.7

2.4

(5.6)

(3.8)

23.3

(4.0)

(5.1)

Profit/(loss) before tax

2020

£m

(46.3)

Depreciation and amortisation

11.4

Net finance (income)/ costs

Share based payments

0.4

(0.6)

Movement in working capital

(58.0)

Movement in trust account

Corporation Tax

Cash generated from 
operating activities

Other Cash Flows

Capitalised development 
expenditure 

Capital expenditure net of 
proceeds

Net finance income/(costs)

Payment of lease liabilities

Dividends paid

Deferred consideration

Net cash flows

Opening cash balance

18.3

(0.2)

(75.0)

(1.0)

(0.4)

(0.4)

(2.6)

-

(8.4)

54.8

Net (debt)/cash

(28.6)

Proceeds from share issue

Closing cash at bank

Closing trust balance

65.1

36.5

25.8

The main movements relate to:

 ą Group loss before tax £46.3m
 ą Movements in working capital:

 ą

 ą

 ą

 ą

 ą

The unwind of a normal working capital position 
resulting from very low levels of trading and travel 
for summer 2020. This impacts Classic working 
capital in particular which operates on a negative 
working capital cycle
The Group refunded a number of customers in 
advance of receiving refunds from airlines. At 
the year end this gap was £25m, and as at 30 
November 2020 has narrowed to £4m
Other working capital timing, including the timing of 
receipts of monies held in trust which can only be 
withdrawn once customers have been refunded
Other cash flows as shown in the adjacent table of 
£8.4m relating to interest, capital expenditure and 
dividends.
Net proceeds of £65.1m from shares issued 22 
May 2020.

Dividend

As announced on 8 April 2020, no interim dividend 
was declared during FY20. In view of the exceptional 
circumstances and the likelihood that disruption will continue 
into 2021, the Board is not recommending a final dividend in 
respect of FY20. 

Shaun Morton
Chief Financial Officer 
10 December 2020

(3.0)

-

(0.4)

(4.6)

(2.7)

(15.8)

47.3

54.8

-

54.8

44.0

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

31

STRATEGIC REPORT 
Strategic Report
Risk management

The Board believes that effective risk management is critical to 
ensure that the Group can deliver on its strategic objectives and to 
ensure long-term sustainable growth.

Our risk management process

The Board has overall responsibility for risk oversight and 
maintaining a robust risk management and internal control 
system. The Board determines the extent of risk the Company 
is willing to take in order to achieve its strategic objectives 
and which risks pose the greatest threats and opportunities, 
having regard to the internal and external environments 
in which we operate. The Board is supported by the Audit 
Committee, which has responsibility for reviewing the 
effectiveness of risk management and the internal control 
processes. 

The Group continuously identifies and reviews business 
risks. This includes the monitoring of key risks, identification 
of emerging risks, determination of treatment in taking into 
account risk appetite, and evaluation and reporting on how 
those risks may affect the achievement of business objectives.

Risk identification and assessment

On a day-to-day basis, each business area is responsible for 
identifying, analysing, evaluating, managing and monitoring 
the risks and emerging risks in their respective areas.  Risks 
are identified at an early stage and mitigated or escalated as 
appropriate. The Executive Team meet on a weekly basis and 
should there be any significant new risks or change in status 
to existing significant risks, then this is discussed and action 
taken as appropriate. As well as this on-going monitoring and 
managing of risk, the Executive Team formally review risk on a 
bi-annual basis. This review includes a detailed assessment of 
new and existing identified risks, emerging risks, the likelihood 
of each risk occurring and the potential impact, together with 
controls and mitigating procedures in place. This information 
is combined to form the Group risk register. The risk register 
and report is then reviewed with the Audit Committee and 
presented to the Board on an annual basis. The Board assess 
the output of this work, confirming whether all principal risks 
have been captured and addressed as well as considering 
any areas and behaviours which could bring about new risks, 
and different combinations of risk with other potentially larger 
impacts. 

Through these processes, we identify our main business, 
strategic, financial, operational and compliance risks and 
create action plans and controls to mitigate them to the extent 
appropriate to our risk appetite.

The Audit Committee monitors the effectiveness of the risk 
management system through regular updates from the 
Executive Team and reviews the timeliness and effectiveness 
of corrective action taken by management. The Audit 
Committee also considers the findings and recommendations 
of the external auditor throughout the year in relation to 
the implementation and effectiveness of risk management 
processes and internal controls (please see the Audit 
Committee Report on page 78 for more details).

Principal risks and uncertainties

The Directors have carried out a robust assessment of 
the principal risks and uncertainties facing the Company, 
including any emerging risks, and those which could threaten 
its business model, growth, future performance, solvency or 
liquidity. The principal risks and uncertainties identified are 
detailed in this section. This is not exhaustive, and additional 
risks and uncertainties may prove to have a material effect on 
the Group. Certain changes have been made to the principal 
risks and uncertainties reported in the previous year as a result 
of this assessment, namely due to the effects of COVID-19, 
which has had a wide ranging impact on virtually every 
principal risk, as well as introducing new risks for example 
around recovering airline refunds. Rather than include a 
separate standalone risk for COVID-19, the Company has 
reported on the impact of the pandemic on each of its principal 
risks, as set out in the table below. The Company has taken 
the same approach with regards to risks arising out of Brexit.

Link with Strategy

For each risk highlighted, we have specified the strategic 
pillars (as outlined in Strategy section of this report) that these 
risks impact. 

These are: 

1    Investing in talent and technology to extend core    
1

  capabilities. 

2

  Driving an efficient increase in traffic through  
  branded and direct channels. 

3

  Personalising customer experiences. 

4

5

6

  Leveraging increased revenue through direct and    
  differentiated supply. 

  Inspiring holidaymakers with destination agnostic   
  search technologies. 

  Reaching an ever-wider audience of beach holidaymakers  
  through product, channel and geographic expansion.

32

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
Consumer Demand

Impact

A recession or reduced economic growth can lead to reduced job security and a reduction in consumer leisure spending.

A weak pound makes holidays and consumer spending abroad more expensive. High-profile corporate failures reduces 
consumer confidence to make ‘big ticket’ purchases, particularly well in advance. 

Terrorist attacks, war/acts of force and civil unrest undermine consumer confidence and cause consumer behaviour to shift 
suddenly (e.g. by choosing not to book a holiday, delaying booking or booking a different destination or a ‘staycation’). 

Continued uncertainty over the Brexit outcome and the resulting economic position could lead to a material reduction in 
consumer demand for holidays.

COVID-19 has caused consumer behaviour to shift with many people choosing not to book a holiday or delaying booking. It has 
had a huge impact on the economy and led to reduced job security. Health concerns and anxiety in relation to the virus could 
lead to a continued reduction in consumer demand for holidays which could be exacerbated if there are further waves and/or 
further travel restrictions.

Emerging Risks/Change in the Year

The COVID-19 pandemic, as well as continuing Brexit uncertainty/political turmoil in the UK has heightened this risk 
significantly. 

Key Mitigations

The Group’s flexible payment arrangements enable customers to spread the cost of their holiday. The Group’s ATOL bonding 
and other financial protections, together with its consumer trust account arrangements (where customer monies other than 
those paid to airlines are held safely in a trust until they travel), provide compelling reasons for customers to have confidence in 
the Group over other competitors. 

In an environment of rapidly shifting consumer demand, the Group’s flexible and asset-light business model means it is well 
placed to respond to sudden shifts in consumer demand.

The Group anticipates that COVID-19 will present opportunities for the Group to increase its market share and help strengthen 
consumer confidence in the Group. 

Strategic pillars impacted 

Direction of travel

1

2

4

6



ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

33

STRATEGIC REPORT 
Strategic Report
Risk management

Flight Supply

Impact

As is the case with all online travel agents (“OTA”), a lack of flight supply/capacity impacts the Group’s ability to fulfil consumer 
demand for holidays. 

For several low-cost airlines, the Group does not have agreements in place and instead acts as the customer’s agent. Certain 
airlines may not wish to accept bookings from the Group’s customers and might seek to impede the Group’s access to flight 
data and bookability. 

Certain airlines may use technological and other means to prevent the Group’s bookings or to apply a price difference to make 
the Group’s bookings more expensive. This could make the Group’s offering less extensive or more expensive which could have 
a material adverse effect on the Group. 

The Group is one of several online travel agents involved in litigation with Ryanair in connection with Ryanair’s efforts to 
prevent OTAs from booking and selling its flights. The legal process is ongoing but remains at an early stage. The case has 
been dormant for over two years with no material developments in that period (though see emerging risks section in relation to 
correspondence exchanged with Ryanair this year). Other airlines could seek to emulate Ryanair’s claim against OTAs. Litigation 
is unpredictable and if Ryanair were to prevail, this could have a material impact on the Group’s business.  

In order to mitigate flight supply risk, the Group may take allocations of seats on certain key routes, which may involve some 
limited risk. If the Group cannot sell the seats profitably or the programme is cancelled, this could lead to material costs for the 
Group.

Emerging Risks/Change in the Year

During the year, the Group has been in discussions with Ryanair in relation to refunds in respect of flights cancelled during the 
pandemic. We set out below the risks relating to recovering airline refunds, but as a result of those discussions and chargebacks 
claims made by the Group, Ryanair intimated that the litigation referred above could be restarted. As of writing, no further legal 
action has been taken but the threat of such legal action recommencing increases the flight supply risk. 

Certain airlines continue to try and prevent the Group from booking seats on their flights.

There is uncertainty in relation to aviation rights in the event of a no-deal Brexit.  New aviation rights need to be agreed with the 
remaining EU member states and standalone agreements need to be reached with non-EU members (to the extent not already 
agreed). Without such a deal, planes cannot fly. While it is considered highly unlikely that no aviation deal will be done, there 
is a theoretical risk that if agreements are not reached, planes cannot fly, so the Group would be unable to offer flights to its 
customers which would significantly impact the business and the whole travel industry.

Key Mitigations

The Group is successfully building relationships with a wider range of airlines, including preferential commercial terms and rates. 
The Group’s focus on beach holidays means its customers are concentrated on certain routes and its scale means that it can 
easily fill seats on these routes. This is attractive to airlines looking to fill seats on new routes (including those replacing TCG 
capacity) and the Group is in commercial discussions with a number of airlines. 

The Group’s proprietary technology is industry leading and enables it to ensure that its operations are robust. 

Where allocations of flight seats are taken, this will be on routes where there is strong demand, and the Group will seek to build 
flexibility into the contract to enable cancellation when demand is lower than expected.

We have expert external legal advisers for any potential disputes with airlines which seek to prevent the Group booking seats 
for its customers. 

Strategic pillars impacted 

Direction of travel

1

4

6



34

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Supplier Failure

Impact

In the event of a major airline failure, the Group must replace the customer’s flight arrangements, or refund the customer in 
full for the holiday, with no ability to claim back the costs from the failed airline or any bond or effective insurance or the ATOL 
scheme/CAA (which protects consumers, not package organisers). This leads to loss of margin on cancelled bookings, and 
incremental costs to arrange alternative flights. 

The Group must refund customers within 14 days of cancellation, but it may take some weeks to recover monies via chargeback 
claim, creating a cash flow impact. 

Failure of a major bedbank or key hotel partner would cause operational disruption. 

Emerging Risks/Change in the Year

TCG’s collapse crystallised this key risk for the Group, however COVID-19 has increased the risk of further supplier failures. The 
risk is exacerbated if there are further waves and/or further travel restrictions.

Key Mitigations

The Group has detailed and well-rehearsed plans in place to deal with a major airline failure, having dealt with many airline 
failures, including Monarch and TCG failures. 

The Group has a working capital facility in place to ensure it has sufficient funds to refund/replace customer bookings. The 
Group pays for flights using credit/debit cards which include chargeback rights, which enable the Group to recover the cost.

In these challenging market conditions, we have made preparations in the event bedbanks and other partners fail. We are 
closely monitoring the financial health of suppliers and taking steps to mitigate risk, such as only agreeing prepayment deals 
with well established hotels.  

The challenging market conditions will inevitably mean some travel organisers and suppliers will collapse but such failures could 
create opportunities for the Group to gain market share. Following the renegotiation of our banking facilities and the equity raise 
during the year, the Group is in a strong position to take advantage of opportunities post-COVID-19. 

Strategic pillars impacted 

Direction of travel

1

2

4

6



ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

35

STRATEGIC REPORT 
Strategic Report
Risk management

Competition Risk

Impact

The Group operates in a very competitive market. If competitors offer a more compelling proposition, this could have a material 
adverse effect on the Group’s financial position and prospects. New entrants to the market increase competition. 

Emerging Risks/Change in the Year

COVID-19 will increase the chance of competitors potentially failing. 

COVID-19 has seen the rise of refund credit notes in lieu of cash refunds (see page 12 for more information on this issue). This 
could increase the competition risk for the Group as it creates captive consumers for those organisers issuing the credit notes, 
thereby potentially reducing the demand for the Group's offering.

Key Mitigations

The Group has a strong brand and offers a great value proposition to customers as well as flexible payment options. The 
Group’s investment in marketing, talent and its infrastructure means it can compete to attract and convert customers.

Strategic pillars impacted 

Direction of travel

1

2

4

6



36

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Package Organiser Liability

Impact

For all holiday bookings made after 1 July 2018, these are treated as “packages” and On the Beach /Sunshine/Classic/CPH 
(as applicable) is the “package organiser” which means the Group is responsible for the proper performance of the package. 
The Group can therefore be held liable for death/personal injury or illness suffered by customers that are the fault of any of the 
suppliers. In the event of a catastrophic injury/fatality, or multiple injuries, the cost could run into millions of pounds. 

Package organiser status brings with it other onerous responsibilities including finding replacements/providing refunds where 
flights are cancelled (through airline insolvency or otherwise) or there is a major change to the customer’s holiday and providing 
accommodation where customers are stranded. 

For holiday bookings made prior to 1 July 2018, On the Beach  and Sunshine did not act as package organiser and do not have 
legal liability for claims for injury/illness arising out of these bookings. However, certain claimant solicitors will try to argue that 
these were packages in any event. 

Emerging Risks/Change in the Year

In the current climate, less people are going on holiday which reduces claims, however we anticipate an increase in COVID-19 
related claims e.g. customers claiming they caught COVID-19 whilst on holiday.

Conditions in the insurance markets are difficult due to COVID pressures, and travel is one of the most affected industries. In 
line with general market trends, we have seen an increase in insurance costs. We have appointed new insurance advisers and 
insurance brokers to help us ensure we have the appropriate insurance in place on the best possible terms.

Key Mitigations

For bookings made prior to 1 July 2018, On the Beach  and Sunshine acted only as travel agent and not as principal or package 
organiser and our processes, practices and paperwork firmly support this. 

The Group has public liability insurance in place to cover its risks as a package organiser as well as thorough claims reporting, 
investigation and handling processes. The Group has indemnities in place with most suppliers, to enable recovery. 

The Group has a health and safety management system in place and works with its suppliers to ensure that customers’ health 
and safety is monitored throughout the supply chain. We have taken additional health and safety steps in light of COVID and 
liaised with external health and safety advisers in this respect. 

Strategic pillars impacted 

Direction of travel 

1

2

4

6



ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

37

STRATEGIC REPORT 
Strategic Report
Risk management

Recoverability of airline refunds

Impact

The COVID-19 crisis has brought with it new risks as a package organiser in relation to refund obligations where the airline is:

(i)  not refunding flight costs in a timely fashion; or  
(ii)  not refunding flight costs at all because the flight is still going ahead.

In relation to not refunding flight costs in a timely manner, where a customer’s holiday is cancelled, the Group has an obligation 
under the Package Travel Regulations (PTRs) to refund that customer in cash in 14 days. Airlines have an obligation under 
Regulation (EC) No 261/2004  to refund the flight cost in 7 days, but many airlines have been taking months to refund and/or 
putting additional obstacles in the way of claiming these monies. The Group has had to refund many customers in advance of 
getting the monies from the airlines. 

In relation to airlines not refunding flight costs when the flight is going ahead, this causes issues when the FCO is advising 
against all but essential travel to the relevant destination or the government imposes a travel ban. If the customer cancels their 
holiday due to FCO travel advice, the Group’s policy is to offer the customer a choice to keep or cancel their holiday or change 
the dates where available. If the customer cancels, the Group will refund all elements of the holiday save the flight cost, whereby 
we will only refund such flight costs if the flight is cancelled and/or refunded by the airline. Whilst the Group is confident of the 
legal position that FCO advice does not automatically trigger cancellation under Reg 12(7) of PTRs and we can robustly defend 
this approach, we anticipate we will receive claims from customers who have not received a full refund.

Emerging Risks/Change in the Year

New risk this year in light of the pandemic.

Key Mitigations

In relation to airline refunds, in most cases, the Group waits until it receives the refund from the airline before the customer 
is refunded but if that refund is not forthcoming then the Group will often taken the decision to refund the customer before 
it receives the monies from the airlines. Where the Group has a relationship with the airline, we are engaging to agree a 
payment schedule. We pay airlines on virtual card which means we have chargeback rights to recover the sums if these are 
not paid voluntarily, and we are confident of recovery due to legal advice received and past experience. We have also taken 
an assignment of rights from customers so that we can pursue sums from airlines where we have refunded the customer in 
advance of receiving the cash ourselves.   

In relation to potential claims from customers who have cancelled their holiday due to FCO advice, we have a strong legal 
position to resist the obligation to refund the flight element where the flight goes ahead and the package can be performed. 

Strategic pillars impacted 

Direction of travel

1

4

6



38

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Regulatory Breach

Impact

The Group’s business is highly regulated and is subject to a complex regime of laws, rules and regulations concerning travel and 
aviation, online commerce, financial services, consumer rights and data protection. A breach of these laws could have serious 
financial and reputational implications for the Group. 

Unfavourable changes to or interpretation of existing laws could adversely affect the Group’s business and financial 
performance. 

Emerging Risks/Change in the Year

There is regulatory focus on the travel industry, its handling of the pandemic, and in particular refund policies. Customers who 
are frustrated with delayed refunds are likely to make complaints to regulators, who may seek to take action. On the Beach has 
been criticised for its decision not to refund flight costs where FCO advises against all but essential travel and the airline doesn’t 
refund the flight.

Key Mitigations

The Group has an internal legal team and external legal advisers to advise the Group on current and forthcoming legal 
requirements and to manage legal and regulatory issues as they arise. 

The Group reviews draft proposals for law reform and participates in industry steering, policy groups and advisory committees, 
through which it is able to lobby on legislative change. 

Unlike many of its competitors, the Group has refunded in cash, not in vouchers or refund credit notes, which is an area of focus 
for regulators. On the Beach ’s decision on refund of flight costs where FCO advises against all but essential travel was based 
on robust legal advice and we have a strong legal position if challenged. 

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

39

STRATEGIC REPORT 
Strategic Report
Risk management

Damage to Brand/Reputation

Impact

The Group is one of the UK’s largest online beach holiday retailers and relies on the strength of its brand to attract customers to 
its website and to secure bookings. Failure to maintain and protect our brand, or any events or circumstances which give rise to 
adverse publicity, could cause brand/reputation damage, lead to a loss of goodwill and reduced customer demand to book with 
the Group, impacting traffic and revenue. 

Emerging Risks/Change in the Year

Following the launch of our new marketing campaign in December 2019, our prompted brand awareness reached 65% which 
is our highest level to date. However, COVID-19 has inevitably had an impact on our reputation. The uncertainty re the ability to 
travel and operational issues connected with the restart of travel (including flight cancellations and hotel closures and changes) 
meant that we were inundated with an overwhelming volume of messages and we were unable to respond to complaints 
and issues as swiftly as we would normally. This, coupled with our stance on flight refunds when the flight goes ahead 
notwithstanding FCO advice, has had some impact on our reputation. 

Key Mitigations

We invest heavily in our brand, through a broad variety of online and offline marketing and PR campaigns, to build brand 
awareness and consideration. We have internal and external PR advisers to support us to manage any PR incidents.

In relation to COVID-19, we took the decision to refund those customers whose flight had been cancelled and were waiting 
for a refund of their flight costs to help preserve our reputation. We have been working closely with the press and have built 
up good relations with a number of publications. We continue to invest significant resource in social media and overtime in the 
contact centre to manage customer communications. 

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



Exchange Rate Fluctuation

Impact

The Group’s costs of sale are incurred in a different currency to that in which it sells. If the currency in which the Group is buying 
changes unfavourably, this means the margin is uncertain/volatile or the booking could fall into a loss. 

A weak pound makes holidays and consumer spending abroad more expensive. If the pound weakens, tour operators have a 
competitive advantage over OTAs. 

Emerging Risks/Change in the Year

The prospect of a no-deal Brexit has destabilised currency markets.

Key Mitigations

The Group sets prices at prevailing spot rates and places forward contracts based on orders. Hedge effectiveness and stability 
of Euro rates is monitored regularly. 

Where the pound strengthens, online travel agents have a competitive advantage over tour operators as their pricing will be 
more competitive.

Strategic pillars impacted 

Direction of travel

2

4

6

 No change

40

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
IT Systems and Data Security

Impact

The Group is exposed to security threats and the associated risk of breach whereby a third party could illegally gain access to 
our customers’ or employees’ personal data, resulting in damage to brand, material fines and litigation. This would impact traffic, 
revenue and profit as legislation (e.g. GDPR) significantly increased the fines that could be levied in the event of a data breach 
and the Group could receive civil claims.

The Group’s growth strategy is to build Europe’s leading online beach holiday retailer via a single platform, multi-brand strategy. 
Our IT platforms must be scalable, robust and reliable. If our systems can’t keep up with growing demand, this could affect our 
ability to deliver growth. 

Emerging Risks/Change in the Year

As M&A remains part of our future strategy, the need for a scalable, robust platform is even more critical.

The significant increase in employees working at home as a result of the pandemic is having to be sustained over a far longer 
period than first envisaged, this could increase the Group's IT and information security risks.

Key Mitigations

Security policies, processes and technology are well defined and robust with regular testing/audits undertaken with all findings 
actioned as priority. The Group is PCI DSS compliant using an external Qualified Security Assessor (QSA) to inform and maintain 
best practice.

Investment has increased in the area of security with the recruitment of a new Information Security Officer supported by 
external security consultancy expertise. 

The scalability and performance of our platform is a priority for our ‘Tech & Product’ teams and we continue to invest heavily in 
talent and technology in this area. 

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6



Business Interruption

Impact

A significant business interruption could impact on the Group’s ability to trade and/or manage the business, for example, an 
event preventing head office access, website or systems downtime or restrictions on taking or making payments.

Emerging Risks/Change in the Year

COVID-19 resulted in a significant business interruption which massively impacted our ability to trade whilst moving the 
business to work remotely for a sustained period of time resulting in substantial changes to the way we operate.

Key Mitigations

The Group’s business continuity & disaster recovery plan was successfully implemented to support the business in its response 
to COVID.  Both this plan and the supporting backup and failover facilities are regularly reviewed to ensure their continued 
validity. 

Strategic pillars impacted 

Direction of travel

2

3

5



ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

41

STRATEGIC REPORT 
 
Strategic Report
Risk management

People Risk

Impact

The Group’s ability to achieve its strategic objectives is dependent on certain key personnel, plus its ability to attract and retain 
skilled staff. The North West, where the Group’s Digital HQ is located, is an area where there is a high degree of competition for 
digital talent. 

The Group relies on key personnel and if those key personnel were unable to carry out their role, this could have a material 
effect on the Group’s business. 

Emerging Risks/Change in the Year

Brexit poses a risk as, if there is a restriction on the free movement of people, this will impact on the Group’s ability to attract and 
retain EU staff which could in turn have a negative effect on the diversity of our staff. 

The effect of lockdown, furloughing and general uncertainty in the travel industry as a result of COVID-19 could potentially 
impact the Group’s ability to retain some key employees.

Key Mitigations

We provide an excellent working environment for our employees, and a very positive, informal and open culture, which 
contributes to our ability to recruit and retain staff. 

The Group has various remuneration tools to recruit and retain employees, including base salary, bonus and share schemes 
including a HMRC-approved Share Incentive Plan and a Long-Term Incentive Plan. 

We have a succession plan in place and invest in leadership development to ensure we have a strong and diverse talent 
pipeline. On the Beach has a Tier 2 Sponsorship Licence to broaden our pool of talent and this would mitigate the risk if EU rules 
on freedom of movement change.

We have continually communicated with our employees throughout the pandemic and taking steps to safeguard their 
wellbeing.

Strategic pillars impacted 

Direction of travel

1

2

3

4

5

6

 No change

42

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Strategic Report
Viability statement

The objective of the viability statement is for the Directors 
to report on their assessment of the prospects of the Group 
meeting its liabilities over the assessment period, taking into 
account the Group’s available financing facilities, business 
model, strategy, regulatory environment, principal risks and 
uncertainties, recent financial performance, outlook, and 
current financial position. 

Once those scenarios have been identified, the Group then 
considers the most effective means of mitigating the risks 
they pose. This is achieved through reviewing the existing 
procedures and controls already in practice that serve as key 
mitigations to those risks, and also considering where those 
controls and procedures could be revised or improved upon to 
better protect the Group as a going concern. 

Assessment of Prospects 

Assessment of Viability 

The Board has determined that a period of three years to 30 
September 2023 is the most appropriate period to provide 
its viability statement. The Group prepares rolling three-
year strategic plans and cash flows, so setting the viability 
statement period at three years enables the assessment to 
be made based on reasonable expectations in terms of the 
reliability and accuracy of forecasts. The Directors believe 
that projections which extend beyond three years become 
significantly less meaningful given the dynamic and volatile 
nature of the industry in which the Group operates. 

The Group’s overall business model (illustrated on page 
16) and its strategy (as outlined in the Strategy section of 
the report) are central to assessing its future prospects. As 
such, key factors likely to affect the future development, 
performance and position of the Group are: 

 ą

 ą

 ą

 ą

  Technology platform & personalisation: continuous 

investment is made in developing platform technologies 
and personalisation techniques which lead to 
improvements for consumers, suppliers and employees; 

  Brand and marketing: our strong brand and efficient 

marketing tools enables us to continue to take share of 
market traffic;

  Differentiated supply: the Group can leverage increased 
revenue through direct and differentiated supply; and 
  People: the Group’s continued success and growth are 

dependent on the ability to attract, retain and motivate a 
highly skilled workforce, with a particular focus on digital 
talent. 

The Group’s prospects are assessed primarily through its 
strategic planning process. The planning process is based on 
three limbs which are:

 ą

 ą

 ą

  The preparation of cash flow forecasts to cover the 

period for which we are assessing the potential impact 
of events on the Group’s viability. The forecasts will 
be initially based on previously approved financial 
statements and then extrapolated to cover the period we 
are reviewing; 

  A review of the specific sensitivities on those cash 
flow forecasts relevant to the Group, with a view to 
highlighting potential areas of stress for the business; 
and 

  A review designed to estimate the impact of specific 

events and or circumstances which could be reasonably 
expected to occur, that have the potential to affect the 
viability of the Group. 

The output of the Group’s strategic and financial planning 
process reflects the Board’s best estimate of the future 
prospects of the business. To make the assessment of viability, 
however, additional scenarios have been modelled over 
and above those in the ongoing plan, based upon a number 
of the Group’s principal risks and uncertainties which are 
documented on pages 32 to 42. 

These scenarios were overlaid into the plan to quantify the 
potential impact of one or more of these crystallising over the 
assessment period. While each of the Group’s principal risks 
has a potential impact and has therefore been considered as 
part of the assessment, only those that represent severe but 
plausible scenarios have been modelled. 

These were: 

Scenario 1: Airline failure 

Link to risk - supplier failure 

Although the Group does not expect another airline failure 
in the immediate future, the possibility remains that another 
supplier could fail leading to a large exceptional cost to cover 
the necessary refunds to customers and any other related 
costs. This model was thoroughly tested last year whilst 
dealing with the TCG failure and the Group remains confident 
that the short-term cash impact, before our chargeback claim 
is processed, can be covered by existing cash reserves or if 
necessary, utilising the Group’s banking facility.  

The Group has reviewed the list of its airline suppliers and 
does not consider any major airlines to be notable failure risks. 
In any event, the Group remains prepared for such a failure 
through the combination of this hypothetical planning process 
and its recent experience of dealing with actual airline failures. 

Scenario 2: GDPR fine or other major one-off cost. 

Link to risk - regulatory breach 

A serious GDPR breach can attract a fine of €20m or 4% of 
turnover, whichever is greater. For the Company, this would be 
€20m (£17m). The Group takes data protection very seriously 
and a series of controls and monitoring is in place to ensure 
compliance, the impact of such a fine has been considered. 

The Group has considered the cash headroom over the next 
three years, and is comfortable that such a fine would not 
jeopardise the viability of the Group.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

43

STRATEGIC REPORTStrategic Report
Viability statement

Scenario 3: Extended closure of airspace/restrictions on travel 
due to COVID-19 

Link to risk – Customer confidence, supplier failure, flight 
supply, recoverability of airline refunds

There is a risk that there will be a prolonged period of 
restriction on overseas travel due to COVID-19. This would 
inhibit the Group’s ability to generate revenue and cash. The 
Group has considered the impact to cash of operating in a 
zero revenue environment but carrying the current level of 
operating costs for a 12 month period and is satisfied that 
cash reserves would sustain the Group. 

In addition, a stress test has been performed, to assume a 
zero revenue environment throughout the viability period. The 
Group considers this to be an implausible scenario given the 
level of bookings taken since April 2020, industry predictions, 
discussions with airlines and the recent news about the 
vaccine. In this remote scenario, the cash reserves would 
sustain the Group’s current operating costs to September 
2022.  Mitigating actions, such as significantly reducing 
marketing and headcount costs, would, however, be taken to 
enable the Group to continue for a substantially longer period 
of time without using the £25m CLBILS loan (which expires in 
June 2022) or the £50m Revolving Credit Facility (which has a 
renewal date of December 2023).

The above scenarios are designed to allow the Group to 
review the maximum impact that such situations could 
have, for instance the maximum fine or the failure of a major 
supplier, in order to consider situations which could threaten 
its viability should they arise. However, as described above 
there are controls and monitoring processes in place to allow 
us to observe the likelihood of these scenarios occurring and 
also to ensure we are best prepared to mitigate the impact on 
the business.

The planning process has indicated that through a mix of the 
available reserves, the Group’s banking facility and real world 
experience of dealing with similar situations in the past that 
it would be capable of absorbing the potential impact on the 
business and remain a viable going concern. 

Viability Statement 

Based on their assessment of prospects and viability above, 
the Directors confirm that they have a reasonable expectation 
that the Group will be able to continue in operation and meet 
its liabilities as they fall due over the three-year period ending 
30 September 2023.  

Going Concern

As at 30 September 2020 Cash, excluding cash held in trust, 
was £36.5m (30 September 2019 cash of £54.8m).

As travel restrictions were imposed a number of actions 
were taken immediately to reduce cash costs and protect the 
financial position of the Group:

 ą

  Marketing costs were reduced to almost £nil and limited 

other non-essential costs.

44

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 ą

 ą

 ą

 ą

 ą

  The low deposit offer was reduced on 25 February for 
new bookings travelling within 90 days to ensure flight 
costs were covered in full.

  The CEO sacrificed his salary and the remainder of the 
Board voluntarily agreed to a 20% reduction in salary 
and fees and the executive and senior management 
team took a voluntary paycut.

  No bonuses have been awarded across the Group in the 

current financial year.

  The Group participated in the Coronavirus Job Retention 
Scheme and obtained a refund of Corporation Tax paid
  The Group did not declare an interim dividend and is not 
proposing a final dividend for the year to 30 September 
2020.

The Group has also taken a number of actions to improve 
overall liquidity to ensure that it is well placed to operate 
through the pandemic and to trade once travel restrictions are 
eased. These actions included reaching an agreement with 
Lloyds Bank to increase maximum available debt facilities:

 ą

 ą
 ą

 ą

  extended the £50m RCF drawdown limit to all months 

of each year

  extended the term to December 2023
  reset covenant tests for all periods up to and including 

June 2021

  accessed an incremental £25m RCF under CLBILS, 

expiring in May 2022

In addition, on 22 May the Group issued new shares 
generating £65m incremental liquidity (net of fees). The net 
proceeds from the share placing, together with the revised 
banking facilities, provides the Group with greater resilience 
through the current downturn and will enable the Group to 
exit this extended disruptive period in a strong position.

Where holidays are cancelled as a result of the COVID-19 
pandemic, the Group is committed to refunding customers 
in cash rather than vouchers. These cash refunds are fully 
funded from the trust account (where refunds are for hotel 
and transfer payments) or are a pass-though from airlines. 
Therefore, there is no net cash outflow for refunds processed.

The Directors have modelled a number of scenarios 
considering factors such as airline and hotelier resilience, 
employee absence and customer behaviour/demand. As part 
of this exercise, the Directors modelled what they consider to 
be a severe downside scenario of no travel or bookings until 
January 2022. Even in this scenario, the Group would have no 
requirement to draw down on its current facilities.

Given the assumptions above, the Directors remain confident 
in their response to the pandemic and will continue to operate 
in an agile way adapting to any applicable government 
guidance. Therefore it is considered appropriate to continue 
to adopt the going concern basis in preparing these financial 
statements.

“

Tamas Commercial Manager

In order to maximise OTB’s share 
of market, it is fundamental to 
negotiate the most competitive 
conditions, optimise sales 
performance, target new 
products and maintain successful 
relationships with key hotel 

supply partners.”

Favourite Beach: Agios Stefanos 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

45

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

Section 172(1) statement

The Directors believe they have acted at all times to promote the success of the Company for the benefit of its members as a 
whole. In doing so, the Board has considered the interests of a range of stakeholders impacted by the business, as well as having 
regard for the matters set out in s.172(1) of the Companies Act 2006, namely:

 ą
 ą
 ą
 ą
 ą
 ą

the likely consequences of any decisions in the long term;
the interests of the Company’s employees; 
the need to foster the Company’s business relationships with suppliers, customers and others; 
the impact of the Company’s operations on the community and the environment; 
the desirability of the Company maintaining a reputation for high standards of business conduct; and
the need to act fairly as between members of the Company.

More information about our key stakeholders, how we engage with them and how Directors have regard for stakeholder matters 
when making decisions is set out in the tables below. 

Further details on how the Directors’ duties are discharged and the oversight of these duties are included in the Governance 
section on pages 63 to 121.

Other broader factors considered by the Board, including the impact of the Company’s operations on the community and 
environment, desirability to carry out business responsibly and ethically and acting in the interests of employees are covered in the 
Corporate Social Responsibility section on pages 57 to 60 and Our People section on pages 54 to 56. 

Stakeholders

We seek to achieve our strategic objectives by taking into account the needs of our stakeholders and the impact our business may 
have on them. The Board is aware that its decisions may impact on one or more groups of stakeholders and that their needs may 
differ in some circumstances. Effective engagement ensures that stakeholder interests are considered in Board discussions and 
decisions.

SHAREHOLDERS

Why they to matter us? 

Our shareholders are investors in and owners of our 
business, providing the capital we need to invest in 
and grow the business

What matters to them

› 

› 
› 
› 
› 
› 

Long-term growth delivered through 
successful implementation of strategy
Operational and financial performance
Risk management
Talent & succession planning
Liquidity and dividend policy
ESG matters

How we engage 

› 
› 
› 

Roadshows
Annual Report, websites and statements
Ongoing dialogue and individual 
engagement with shareholders

Outcomes/highlights for 2020

› 

› 

› 

› 

Meetings with major shareholders in relation to the 
equity raise. 
Both the Chairman and the Chair of the 
Remuneration Committee had calls/meetings with 
shareholders during the course of the year.  
The Remuneration Committee has listened to and 
taken on board feedback in relation to remuneration 
arrangements. 
Votes from shareholders representing 83% of share 
capital at 2020 AGM.

How the Board engages and considers the interests of our 
stakeholders

› 

› 
› 

› 

› 

› 

Directors meet and speak with investors on a regular 
basis, principally through investor roadshows and 
the AGM.
Regular updates by the Chief Executive
Meetings and calls with large investors in relation to 
specific issues arising.
Engagement on remuneration matters via the 
Remuneration Committee Chair
The non-executive Directors are available to meet 
with shareholders at the AGM and will engage with 
investors on topic-specific matters, as required.
Investor feedback is collated after each roadshow 
and shared with the Board.

46

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

CUSTOMERS

Why they to matter us? 

Customers are at the heart of our business and we are always 
striving to exceed their expectations. It’s vital that we engage 
with our customers in order to know what they are feeling 
so that we can improve their experience and satisfaction. 
Customer satisfaction is critical to the long term satisfaction of 
the Group in driving bookings growth. 

What matters to them

›  Value for money
›  Diverse range of travel products
› 
›  Customer journey experience by making it easier for 
customers to find and buy their preferred holiday

Payment options including low deposits

›  Customer service and support
› 

Financial protection and the protection and reassurance of 
booking a package holiday

How we engage 

›  We regularly conduct surveys, focus groups, usability and 

› 

› 
› 

in depth interviews with current and potential customers
Investment in our social media presence to provide both 
proactive and reactive communications to customers
Feedback from third party travel agents
Provision of clear and transparent information on our 
website (e.g. FAQ and travel information pages) and in our 
direct written and spoken communications with customers

›  Our dedicated customer service team and 24/7 in-resort 

line

Outcomes/highlights for 2020

›  COVID-19 has been very difficult for our customers. 

The uncertainty over travel restrictions, quarantine 
requirements and anxiety in relation to the virus meant 
that many thousands of our customers wanted to re-
arrange or cancel their holidays. Where airlines were 
delaying in providing refunds (see page 12), customers 
were understandably frustrated. This all resulted in our 
contact centre being inundated with an overwhelming 
volume of messages and calls and whilst we worked 
quickly to adapt to these ever-changing workloads, 
ultimately it has been impossible to provide the level 
of service we ordinarily strive to provide. You can read 
more about what measures we put in place to deal with 
customer communications on page 11. We also took steps 
to engage with customers and address their concerns and 
issues, such as refunding some customers for their flights 
before receiving the monies from the airlines.
›  Re-designed our customer booking path. For more 

information see page 21.

›  We are proud to have the second highest Trust Pilot score 
amongst our competitors, reflecting our commitment to 
customer experience and satisfaction.

›  One of our strategic objectives is to expand our long 

haul offering, therefore understanding customer needs 
and expectations and specific long haul behavioural 
patterns (and how they differ versus short haul) is 
essential. During the year we rolled out an extensive 
exploratory research program, using a hybrid approach 
(desk research, qualitative and quantitative research, 
discussing and/or surveying approx. 1000 people in the 
process).

›  During the year On the Beach and Sunshine.co.uk 
resigned from ABTA,  which is a trade association 
representing a wide range of travel agents, operators 
and OTAs. Given that broad membership, ABTA’s 
views will not always be representative of all members 
and following ongoing discussions with ABTA about 
refunds due to customers when FCO advises against 
all but essential travel but the flight goes ahead (see 
page 36), we did not feel that ABTA represented our 
interests as an OTA and accordingly took the difficult 
decision to resign. In doing so, we considered the needs 
of our customers. All flight-inclusive packages continue 
to be financially protected under the ATOL scheme 
and non-flight packages also continue to be financially 
protected, now by way of an insurance policy which 
offers the same level of cover as the previous ABTA 
bond. We have ensured that we have put in place 
appropriate complaints and dispute mechanisms and 
have clearly communicated these arrangements with 
customers.

How the Board engages and considers the interests of our 
stakeholders

› 

›  Reviews strategy and monitors performance during the 
year with the aim of meeting customers’ needs more 
effectively.
The Board receives regular updates on matters relating 
to customers, including the results of customer surveys, 
and information and trends relating to customer 
satisfaction and feedback. This feeds into strategic 
decisions, such as investment approved to re-design 
the booking path.
The Board monitors and reviews developments 
concerning changes to our IT platforms which will 
allow us to continually improve service delivery to our 
customers.
Executive bonus linked to Net Promoter Score.

› 

› 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

47

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

OUR PEOPLE

Why they to matter us? 

Our people are integral to achieving our strategic 
objectives. We know that when colleagues are engaged 
they are happier, more motivated and invested in 
helping us achieve our goals and in turn grow the 
business. We continue to value and regularly seek 
feedback from colleagues, helping us to understand how 
we can increase engagement across all areas of the 
business.

What matters to them

Successful and rewarding careers
Development and progression
Remuneration and benefits programme
Recognition

› 
› 
› 
› 
›  Ways of working and culture 
Diversity and inclusion
› 
Knowing concerns are being listened to.
› 

How we engage 

›  Weekly company-wide communication 

forum ‘Beach Life’ 

›  Weekly communication emails
› 

Hive survey – our annual engagement 
survey. We also conduct pulse surveys and 
polls to check how colleagues are feeling as 
well as helping us measure progress against 
our engagement scores. 
Pier Groups are forums which bring 
colleagues from across various different 
departments, providing a mechanism to 
give feedback and raise concerns on an on-
going basis. 
Employees are encouraged to take part 
in various steering groups such as the 
Diversity and Inclusion Action Group where 
employees can actively participate to make 
a difference. 

› 

› 

Outcomes/highlights for 2020

› 

› 

› 

› 

Ensuring a safe working environment for all 
Group employees in response to the COVID-19 
pandemic. 
Maintenance of our Hive Survey engagement 
score at 7.2, which is the same score as last year 
notwithstanding the challenges posed by the 
pandemic.
Following the COVID-19 outbreak, we 
increased the frequency of our company wide 
communication forums to take place on a weekly 
basis, giving management the opportunity to 
listen and respond to employees’ concerns and 
allowing management to cascade information and 
strategic priorities during a difficult time. 
Introduced new recognition schemes such as 
Colleague of the Week which has also help 
embed our values as the award is awarded 
for personifying our values “bold”, “open” or 
“dynamic”.

›  We have invested heavily in social and wellbeing 
activities to maintain morale during the pandemic.
By listening to our people we have been able to 
make improvements in areas which have been 
acknowledged in our Hive surveys.

› 

How the Board engages and considers the interests of our 
stakeholders

› 

› 

› 

The People function regularly reports to the Board 
and the Board reviews and approves the  People 
strategy. 
The Executive Directors attend the weekly 
company-wide communication forums and report 
back to the Board on employee sentiment and 
employee issues and concerns arising out these 
sessions and the Hive surveys which feed into 
strategy and decision-marking. 
David Kelly is the designated non-executive 
director for employee engagement. This 
facilitates on-going engagement at a Board 
level and ensures employee views and concerns 
are taken into account in the Board-decision 
making process. Such engagement is also 
relevant for the Remuneration Committee when 
considering remuneration arrangements for senior 
management and the Group generally.

48

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

SUPPLIERS AND PARTNERS

Why they to matter us? 

Building strong working relationships with our suppliers 
and partners is vital to the operational success of our 
business. Effective engagement is critical for ensuring 
that we can offer a diverse and quality range of travel 
products and for obtaining value for money. We rely on 
our suppliers to help meet our customers’ needs and to 
ensure the reliability of our services. Regular engagement 
with suppliers also helps mitigate risk, ensuring we are 
partnering with ethical suppliers who take appropriate 
health and safety measures and provide high standards of 
customer care. 

What matters to them

› 

› 

› 
› 

Fair payment terms, particularly as they 
navigate COVID-19
A partner that can deliver tour operator scale 
volumes
Collaboration
Being treated fairly

How we engage 

› 

› 

› 

Through supplier relationship management 
- regular review meetings and ongoing 
feedback to maintain openness and to 
improve value from supplier relationships. 
Through responsible contracting, trust and 
ethics. We conduct regular audits (either 
on-site and/or via self-assessment) primarily 
focussed on health & safety and issues such 
as modern slavery. We also have policies on 
Bribery and Corruption. 
Through industry conferences and events.

Outcomes/highlights for 2020

› 

› 

› 

COVID-19 has created uncertainty and placed 
financial pressures on many of our suppliers. 
We supported our suppliers by ensuring prompt 
payment, before and during the COVID-19 
pandemic.  
Building relationships with suppliers has meant 
that we have delivered more than 85% of total 
hotel buying through direct contracting in FY20.
Following the TCG collapse, through our supplier 
network, we were able to negotiate better rates 
and access to hotels which were previously 
almost exclusively served by TCG.

›  We have increased the number of on-site hotel 

› 

health and safety audits carried out. 
Through Classic Collection Holiday's relationships 
with third party offline agents, we have 
successfully extended the Classic Package 
Holidays offering to c.2500 travel agents across 
the UK.

How the Board engages and considers the interests of our 
stakeholders

› 

› 

› 

› 

The Chief Supply Officer regularly reports to the 
Board and the Board discusses supplier issues 
and takes them into consideration when making  
decisions and setting strategy, including long-haul 
expansion and opportunities post COVID-19. 
The Chief Supply Officer and Company Secretary 
are both members of the Group's Health & 
Safety Committee and they regular report to the 
Board on health and safety issues. The Board 
oversees implementation of the Group's Safety 
Management System. 
As part of its risk management procedures, 
the Board assesses all business continuity risk 
including the loss of key suppliers (see page 35).
The Board is committed to high standards of 
ethical business conduct and takes a zero-
tolerance approach to bribery and corruption. It 
also reviews the Company’s Modern Slavery Act 
Statement annually.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

49

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

COMMUNITIES AND SOCIETY

Why they to matter us? 

We want to look after the communities we operate in – it’s 
where our employees and their families live. We have a 
responsibility to ensure that we are contributing to society 
and we’re committed to doing the business the right way.  

What matters to them

› 
› 

› 
› 

Ethical businesses managed responsibly
Building partnerships that support and create 
positive impact and outcomes for society
Environmental impact
Source of future employment and 
opportunities 

How we engage 

› 
› 

› 

› 

Creating partnerships with local charities
Regular dialogue, events and direct 
engagement activities
Community investment and employee 
nominated charities
In building our sustainability strategy, 
colleagues on the ESG Committee have 
helped to prioritise proposed key goals for the 
Group under the United Nations Sustainable 
Development Goals.

Outcomes/highlights for 2020

› 

› 

› 

› 

Fundraisers for Stockport Food Bank and 
the Booth Centre at Christmas.
£10,000 donation to Manchester Central 
Food bank to help people who had fallen on 
hard times as a result of the pandemic.
Hosted a number of events for students to 
inspire the next generation of professionals 
to get involved in tech and digital 
Sponsored the Body Language podcast 
series, which focused on matters such as 
body confidence and self-esteem, especially 
among women and young adults.

How the Board engages and considers the interests of 
our stakeholders

› 

› 

The newly formed ESG Committee is 
headed up by CFO who will report back 
to the Board on ESG related matters and 
strategy. 
The Board supports investments, both 
time and money, in communities local to 
our operations and endorses a culture 
of volunteering and giving back.

For more information see the Corporate and Social 
Responsibility section on pages 57 to 60.

50

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

REGULATORS

Why they to matter us? 

How we engage 

The Civil Aviation Authority (CAA) oversees the Air 
Travel Organisers' Licensing (ATOL) scheme which 
protects customers in the event of a travel company 
failure. We comply with the ATOL regulations and 
engage with the CAA to maintain a constructive and 
trusted relationship. 

There are other aspects of our business that 
have oversight by regulators, for example the 
Financial Conduct Authority in relation to travel 
insurance offered on our site, the ICO (Information 
Commissioner’s Office) regulates compliance with 
privacy laws and there are also various consumer 
rights regulated by bodies such as Competition  
Markets Authority and the Advertising Standards 
Authority. 

Engaging with regulators and the Government 
also enables us to ensure that policy makers and 
regulators understand our business and we seek to 
ensure that they see the impact of their decisions on 
our business and where possible to influence them 
to make decisions that would benefit On the Beach's 
customers and our other stakeholders.

What matters to them

› 

› 

› 

Our regulators expect us to meet relevant 
legal requirements and to treat our 
customers and employees and other 
stakeholders in a fair way.
Responding in a timely and constructive 
manner.
Open dialogue and collaborative 
approach. 

›  We engage with some regulators, such as the 

CAA on a more regular basis. We engage through 
reporting, audits and direct consultation. Engagement 
has increased in frequency during the COVID-19 
pandemic.  

›  We also engage with the CAA and the wider travel 

community at industry meetings such as the Air Travel 
Insolvency Protection Advisory Committee (ATIPAC). 

›  We have an open dialogue and engage with other 

regulators such as the ICO, CMA and FCA to ensure 
that we can address their priorities and any concerns 
they have. 
Through engagement, we are able to ensure we 
continue to meet the high standards expected by 
regulators.

› 

Outcomes/highlights for 2020

› 

› 

Active participation in policy development, particularly 
in relation to the COVID-19 pandemic where we have 
been in discussion with regulatory bodies and the 
Government in relation to a number of issues arising 
out of the pandemic. For more information, see page 
12.
Implemented changes on our website in light of 
new guidance issued by the CMA on hotel booking 
platforms.

How the Board engages and considers the interests of our 
stakeholders

› 

› 

The Company Secretary is a member of ATIPAC 
which is a forum in which travel trade and consumer 
representatives combine to give informed practical 
advice to regulatory authorities. The Company 
Secretary regularly attends ATIPAC meetings 
which enables the business to listen to the views 
of regulators and also engage with the wider travel 
community and report back to the Board. 
The Company Secretary reports to the Board on 
regulatory and compliance issues that may impact the 
Group.  The Board discusses the relevant issues and 
takes them into consideration when making decisions 
and setting strategy.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

51

STRATEGIC REPORTStrategic Report
Section 172 statement and stakeholder engagement 

Board decision making in practice - case study

One of the principle set of decisions made by the Board this year was the Group's response to the COVID-19 crisis. We detail 
below how the Board considered stakeholder interests when discharging their duties under s.172 of the Companies Act. Further 
information on how the Group has navigated the pandemic is set out on pages 11 to 12.

COVID-19 response

Section 172 factors considered: Long-term impact,  employees, reputation, business relationships, acting fairly between 
investors

Customers: The Board considered the impact on customers, 
particularly in relation to cancellations and refunds and how 
to maintain high standards of service given the disruption, 
the huge volumes of customer messages and calls, the delay 
in airlines providing refunds and the ever changing travel 
restrictions and quarantine requirements. The Board also 
considered how customer priorities might change in the 
near term and future. 

Employees: The Board considered the health, safety and 
wellbeing of all employees, the infrastructure required 
to enable employees to work from home and related 
information security risks. The People function regularly 
reported to the Board on employee wellbeing and People 
strategy, whereby a number of scenarios were modelled 
depending on how the crisis developed. 

Shareholders: Board considered the liquidity and financial 
position of the Group 

Outcome: Customers are central to our decision making. The 
Board was satisfied with the detailed operational plans put in 
place and approved measures to try and maintain customer 
goodwill such as refunding some customers for their flights 
before receiving the monies from the airlines. 

Outcome: The Board was satisfied that there were sufficient 
measures in place to protect the health, safety and wellbeing of 
our employees and continues to monitor this situation. Actions 
were taken to try and reduce the impact on employees, e.g. the 
Board and Executive Team agreed to salary/fees reduction.

Outcome: The Board approved a range of actions taken to 
reduce cash outflows as detailed on page 12, including the 
decision not to declare an interim dividend. Such measures 
balanced the need for short-term cash preservation against the 
longer term expectations of shareholders.

The Board determined that supplementary financing would 
provide greater resilience, flexibility and firepower through the 
downturn and ensure the Group would be best placed to take 
advantage of organic and acquisitive growth opportunities 
arising. The Board accordingly sought independent external 
advice on various debt and equity funding options, which led 
to the Board approving the extension of the Group's facilities 
in the form of an incremental £25m RCF under CBILS and 
to issue up to 19.9% of the existing issued share capital on 
a non-pre-emptive basis via a cash-box placing. The Board 
was mindful that this would mean that smaller shareholders 
would unfortunately not be able to participate, but after much 
consideration felt that the cash-box placing was the best 
structure to proceed with on the basis that it would minimise 
costs, was quicker than other structures and would thereby 
also reduce management distraction during an important 
and unprecedented time for the sector and the Company. 
The Company engaged with major shareholders who were 
supportive of the proposed placing.

The equity raise and facility amendments have secured the 
liquidity required for the Company to execute its long-term 
strategic plans, including investment in talent, technology and 
marketing and reacting to acquisition opportunities which will 
ultimately resulting in value creation for our shareholders and 
will benefit our wider stakeholders.

52

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Suppliers: The Board considered the financial health 
and viability of suppliers, continuity plans in the event 
of key supplier failure, assessing opportunities in the 
event of supplier and competitor failures and overseeing 
relationships with certain key suppliers (via reports from the 
Executive Team), in particular airlines and their delay/failure 
in providing refunds in relation to cancelled bookings

Regulators & society: The Board considered how some other 
travel businesses were not operating legally/responsibly in 
the wake of the pandemic, for example by not paying out 
refunds or only issuing refund credit notes or misleading 
customers to accept such credit notes. This behaviour 
creates an uneven playing field, is unfair on consumers and 
accordingly at odds with the interests of regulatory bodies. 
It also undermines consumer trust in the travel industry as a 
whole which could affect the Group.

Outcome: The Board is committed to ensuring that strong 
working relationships with suppliers are maintained and the 
Board supported the continued prompt payment of suppliers 
to help minimise the impact of the pandemic on their financial 
health. It is inevitable that some travel businesses will fail as a 
result of COVID-19 and the Board is mindful that maintaining 
good relationships with suppliers will potentially allow us to 
capitalise more quickly/easily on opportunities in the event 
of such failures. In this respect the Board, is kept informed 
of industry activity and this feeds into their discussions and 
decisions in relation to strategy. 

Outcome: The Board approved a strategy to actively engage 
with regulators and Government in relation to regulating action 
and reform required. By continuing this engagement, we are 
building stronger relationships with regulatory bodies and 
policy makers and trying to ensure that our customers and 
other consumers are treated fairly. Please see page 12 for more 
information. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

53

STRATEGIC REPORTStrategic Report
Our people

Our colleagues are critical to our success. We recognise the 
importance of continuing to invest in attracting, developing 
and retaining the very best talent and creating a culture where 
everyone can do their best work.

The On the Beach strategic ambitions are enabled by our 
People strategy, which is to:

 ą Optimise our organisational design
 ą
Invest in diverse talent 
 ą
Build an inclusive, high-performance culture
 ą Deliver a high-quality and scalable people service

Impact of COVID-19

Since March 2020 the priority for the business has been to 
deal with the operational challenges presented by COVID-19, 
supporting our customers and protecting the long-term 
future of the business. This has meant that some of our 
planned strategic projects for the People function have been 
scaled back during this period, instead focusing on a period 
of consolidation and embedding initiatives that have already 
been rolled out. 

It’s been a challenging year for our colleagues as we continue 
to deal with the ongoing impact of COVID-19, and the effect 
that this has had on people both at home and at work. Our 
focus during this period has been to ensure that people can 
be as productive and engaged at home as they would be in 
the office. This has meant ensuring people have a safe home 
working environment, they have the technology and tools to 
do their job and that we have the communication mechanisms 
in place to support good working relationships. Virtual 
technologies are now fully embedded in our ways of working 
and enable colleagues to maintain open communication with 
their manager, other colleagues and the wider business. We 
have also invested heavily during this period in social and 
wellbeing activities and continue to seek out ways in which to 
maintain morale.

The People team have been heavily involved in the rollout of 
the Coronavirus Job Retention Scheme and supporting the 
business in ensuring we have the optimal organisation design 
to seize potential opportunities and set us up for long-term 
success.  

Approach to investing and rewarding our workforce

Reward & Recognition

Reward and recognition form an integral part of the 
employment relationship. We’re committed to ensuring we 
value the contribution of all our colleagues in achieving our 
business goals. 

We continue to ensure that our approach to reward is fair 
and competitive, aligning both with industry benchmarks and 
local markets. Our banding structure supports our ability to 
benchmark salaries internally and understand relatives when 
making decisions about reward. 

As part of our total reward package we offer a number of non-
financial benefits, including; Death in Service, Cycle2Work 
Scheme and the Simplyhealth Optimise Health Plan. This 
provides colleagues with a range of healthcare benefits 
including cashback on everyday healthcare costs, access to 
a GP 24 hours a day, free face-to face counselling, plus an 
Employee Assistance Line offering confidential specialist 
advice 24 hours a day, so our employees feel well supported 
no matter where they are or what time it is.  

Our Colleague Recognition Scheme enables managers to 
recognise and celebrate the achievements of our colleagues 
where behaviours and ways of working further embed our 
company values. Our weekly company-wide communications 
showcase our colleagues of the week and e-vouchers are 
issued to recognise individual contributions that go above and 
beyond. Our annual Colleague Recognition Awards, which 
occur in December, will this year be aligned to our refreshed 
company values.

We also have a number of share schemes in place, including 
a HMRC-approved Share Incentive Plan in place to encourage 
wide employee share ownership and thereby align employees’ 
interests with shareholders.

Learning and development 

Managers have a significant impact on building and sustaining 
employee engagement, playing a key role in demonstrating 
our values and developing our company culture. To help realise 
our strategic ambitions we’ve been building on the capability 
of our people manager community through our ‘Manager 
Essentials’ training. As part of this programme we’ve explored 
a number of topics designed to build their confidence in 
managing people. This development is not only an investment 
in our managers, but in their teams by ensuring they have the 
right support in place to be successful in their role.

54

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Social & Wellbeing

Diversity & Inclusion

At On the Beach, we recognise the value of building positive 
relationships with colleagues and having strong social 
connections in the workplace. This year we have continued 
to invest in company-wide and departmental social events 
to bring colleagues together, whether that in person or 
more recently in a virtual environment, to maintain a sense 
of cohesion around our company culture. These events are 
not only an opportunity to socialise but also afford us the 
opportunity to celebrate our achievements as a business and 
as individuals.

In addition to social events we’ve focused our efforts on 
supporting well-being and colleague mental health during 
extended periods of isolation from colleagues, family and 
friends during COVID-19. We’ve utilised our communication 
channels to set up well-being groups to source and share 
ideas from across the business. With over a third of colleagues 
being active participants in this group we’ve been able 
to arrange virtual exercise classes, run regular wellbeing 
competitions and initiatives around mental health. In addition 
we’ve extended our Employee Assistance Programme, which 
previously applied to those with 12 months service, to cover 
all colleagues from their first day of employment. We have 
also rolled out resilience training to colleagues, which is 
designed to help people  adapt and cope with stress, difficult 
situations, and the inevitable obstacles that day to day life 
brings, a particularly valuable skill as an extended period of 
social restriction continues. 

Job description refresh & goal setting

To deliver our strategy a clear link must be established 
between company, departmental and individual goals, 
ensuring we’re all aligned and working in the same direction. 
This year, managers and the People team have invested 
heavily in refreshing job descriptions for every role, as well 
as embedding the new goal setting framework. This ensures 
everyone is clear on how they, both as individuals and a 
collective, contribute to the overall success of the business and 
there is a clear path set out for achieving this. 

Job Evaluation & Banding Structure

This year, we completed a job evaluation exercise and 
implemented a new banding structure for roles across the On 
the Beach Group. This has helped to define the expectations 
of individual roles, as well as show how departments and 
job families come together to deliver our company goals. It 
has laid the foundation for both career development and our 
rewards and benefits strategy, enabling a structured and 
consistent approach to decision making.

Being diverse at On the Beach means having a team that 
reflects the world we live in and the customers we serve. 
We know that when teams are diverse, they bring a range 
of voices, perspectives and experiences, and in turn perform 
better, are more creative and as a business we make better 
decisions. By recognising and encouraging diversity we can 
make people feel valued, more able to put forward different 
ways of thinking and create a sense of belonging for everyone. 
Our Equality and Diversity policy details our approach to 
promoting equality, diversity and inclusion in our workplace. 
The effectiveness is governed via our assurance processes 
with oversight by the Executive Team.  

This year we bought together departmental representatives 
across the business to establish a colleague-led Diversity & 
Inclusion Action Group. Through this we are able to generate 
ideas to support the Diversity & Inclusion agenda, seek regular 
feedback and input from colleagues, and ensure that we are 
held to account on our commitments. This group is sponsored 
and chaired by a member of the Executive Team and is 
supported by the People team. Through this group we have 
committed to:

Ensuring there is a clear governance framework for Diversity 
& Inclusion – this includes setting out responsibilities across 
the management function for delivery, establishing our Group 
wide diversity data and targets, whilst auditing our current 
policies and documentation against the backdrop of Diversity 
& Inclusion.

Raising the profile and awareness of Diversity & Inclusion 
amongst colleagues – this involves creating more prominence 
around Diversity & Inclusion, with regular features as part 
of our company-wide communication. We are creating 
a Diversity & Inclusion resource hub for all colleagues 
with shared material that promotes understanding and 
engagement, alongside continuing a program to develop 
education and awareness of Diversity and Inclusion amongst 
our colleagues.

Leveraging recruitment activity to improve the diversity of our 
workforce – this involves reviewing our recruitment material 
to ensure that it is inclusive and encouraging a diverse range 
of potential applicants as well as working more closely with 
recruitment partners who can provide access to diverse pools 
of candidates.

We have already embarked on training this year, rolling out 
Diversity and Equality training for all and Unconscious Bias 
for our manager community. This year, for the first time, our 
engagement survey will provide data on how diverse and 
inclusive colleagues think we are, providing a benchmark to 
track our achievements going forward. We recognise that 
there is still work to do, but we’re committed to making a 
positive difference and putting a sustained and collective 
effort behind our Diversity and Inclusion goals.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

55

STRATEGIC REPORTStrategic Report
Our people

Our diversity

Employment of Disabled Persons 

Colleague Engagement 

Board

20%

5

80%

Male

Female

Senior management (1)

41%

41

59%

Male

Female

Other employees

62%

449

38%

Male

Female

Note
1.  Defined as Executive Team  

members who are not on the  
Board and direct reports into  
all Executive Team members.  
All figures above are correct  
as at 30 September 2020.

The Group’s policies and procedures and 
Company Handbook contain policies in 
relation to the employment of disabled 
persons which are carefully adhered to. 
Selection for employment, promotion, 
training and development (as well as other 
benefits and awards) are made on the basis 
of merit, aptitude and ability and the Group 
does not tolerate discrimination in any form, 
including in relation to disabled candidates. 

The Group puts in place an Employee 
Wellbeing Plan (“EWP”) with any 
employees who need support with any 
health conditions, physical or mental. Each 
EWP is designed to ensure the Group 
is meeting all the needs of the relevant 
employee, for example risk assessments, 
and details of all adjustments which need 
to be made to accommodate the additional 
needs of the relevant employees, e.g. 
disabled parking space, step-free access 
and specific workstation needs. Moreover, 
if any employees should become disabled 
during the course of their employment 
there are policies in place to oversee the 
continuation of their employment and to 
arrange training for these employees.

Values and culture

Company strategy was at the heart of our 
values refresh in 2019, which took into 
account the results of the Group-wide 
culture survey that we carried out that year. 
This was key to ensuring that our culture 
and strategic aims align, setting us up for 
long-term sustainable success. Since the 
new values were launched, we’ve been 
embedding this work through our goal 
setting and feedback process, as well as 
our Colleague Recognition Scheme. 

You can find out more about how values by 
watching our video at https://www.youtube.
com/watch?v=6dZxWaUt6i8&t=1s. 

Some upcoming work looking at a 
company-wide policy re-fresh provides the 
opportunity to ensure that our values are 
reflected throughout our working practices. 
Through our annual engagement survey, 
we’re able to measure and track the degree 
to which colleagues feel our day-to-day 
behaviours are aligned with our company 
values, a critical measure in understanding 
the success of our company culture.

56

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

We know that when colleagues are 
engaged they are happier, more motivated 
and invested in helping us achieve our 
goals. We continue to value and regularly 
seek feedback from colleagues, helping 
us to understand how we can increase 
engagement across all areas of the business. 
We run an annual engagement survey 
(HIVE) which provides both a company view 
as well as a departmental breakdown. These 
are interspersed with pulse surveys and 
polls as a quick ‘temperature check’ on how 
colleagues are feeling, as well as helping 
us measure progress against different 
engagement scores. Our ‘Pier Group’ forum 
brings colleagues together from across 
various departments, providing a mechanism 
to give feedback and raise concerns on an 
on-going basis. 

We regularly communicate with our 
colleagues through a range of channels 
(such as our weekly company-wide 
communication forum ‘Beach Life’ and 
weekly communication emails) so we can 
ensure that across the Group employees 
understand our strategic priorities, know 
how they can contribute and are supported 
to deliver our goals.

Through our most recent employee HIVE 
engagement survey, we sought feedback on 
the following: 

 ą
Communication & Collaboration
 ą
Leadership & Management
 ą
Personal Development & Performance
 ą
COVID-19 & Remote working
 ą
Company Practices & Remuneration
 ą Working Relationships & Reputation
 ą Diversity & Inclusion

84% of our colleagues responded with 
an overall average score of 7.2 out of 10, 
in line with our 2019 result. Whilst we 
always strive to improve our position, we 
believe this is a positive outcome given the 
challenges presented by COVID-19. 

In addition to the above, we support 
colleague engagement via our designated 
NED, David Kelly, an approach that enables 
us to:

 ą

 ą

 ą

  ensure there are agreed methods in 
place for on-going engagement to 
understand the views and concerns of 
colleagues

  ensure that the views and concerns of  
colleagues are represented and taken 
into account in the Board decision-
making process

  ensure that the Board takes 

appropriate steps to evaluate the 
impact of business proposals and 
developments on colleagues, and 
considers what steps should be taken 
to mitigate any adverse impact.

 
 
 
 
 
Strategic Report
Corporate and social responsibility

A responsible and sustainable business 

Our ESG Strategy

Environmental, Social and Governance (ESG) has become 
increasingly important to our stakeholders, particularly 
investors, customers and employees. We are committed to 
conducting our business in a manner that supports universal 
human rights and is environmentally and socially responsible.

During the year, we have reviewed and developed our 
ESG strategy, with the aim of aligning with the UN Global 
Compact’s universally-accepted business principles and we 
prioritise what we do to contribute to the UN Sustainable 
Development Goals. See below for more information. 

Our ESG Committee, which was formed this year, works with 
the business to shape ESG strategy and goals. The Committee 
is chaired by our CFO, who provides updates to the Executive 
Team and Board. 

We are still developing our ESG programme. Whilst we 
made progress during the year, including developing a 
more cohesive ESG strategy and carrying out various ESG 
initiatives, we had to pare back some of our ESG projects and 
priorities given the unprecedented challenges the business 
was facing in light of COVID-19. One of our priorities for 
FY21 is to undertake a thorough review of the issues that 
affect our business the most to see where we can make 
the most impact and in turn further refine our strategy and 
priorities accordingly. Part of this review will involve engaging 
stakeholders to gain their feedback. We will also look to set 
some meaningful goals against which we can measure our 
ESG progress and consider how best to report this progress to 
our stakeholders. 

Our ESG focus areas

Environment

Focus:

 ą
 ą

 ą

  Managing our environmental impact
  Investing in technology to help further our sustainability 

agenda

  Efficient use of resources

Social

Focus:

 ą

 ą

 ą

  Supporting local initiatives across community groups 

and charities

  Aiming for high standards of health, safety & employee 

wellbeing

  Skilled, diverse and productive workforce

Governance

Focus:

 ą

 ą
 ą

  Strong and transparent governance - ensuring we do 

business the right way
  Sustainable supply chain
  Engaging with customers and stakeholders to ensure we 

continually improve our services

Sustainable Development Goals

The global Sustainable Development Goals (SDGs) were adopted by UN member 
states in September 2015, covering 17 key areas aimed at creating a world that is 
comprehensively sustainable, socially fair, environmentally secure, economically prosperous, 
inclusive and predictable by 2030. Although we can have a positive impact in some way on all the 
SDGs, the key SDGs directly supported by our business and focused on in our ESG strategy are:

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

57

STRATEGIC REPORTStrategic Report
Corporate and social responsibility

Environment

We take our responsibility regarding the environment seriously and are committed to reducing our impact wherever possible. 

As an internet-based business based in three UK office locations, with just under 500 employees, our direct environmental 
footprint is relatively small. However we appreciate that we very much have a role to play in protecting our environment and have 
continued to make a concerted effort to reduce our carbon footprint through various initiatives across our business, including:

 ą

 ą
 ą

 ą
 ą

  Reducing our reliance on printing by promoting a paperless office environment. We encourage our employees, partners and 
suppliers to do everything electronically, including invoicing and contracting and virtually all bookings with customers are 
managed online.  

  Putting provisions in place to support mandatory recycling across our offices;
  Focussing on conserving energy and other natural resources and improving the efficacy of those resources e.g. we have put 
in place stop taps for water consumption and all of our offices have controlled lighting, air conditioning and power down 
options for televisions and PCs.

  Re-using office furniture and equipment or donating to charity where possible.
  Reducing the need for travel and encouraging the use of more sustainable public transport with colleagues for example with 
the Cycle2Work Scheme, interest-free loans on tram and train season tickets, making these more affordable for our teams.

Prior to COVID-19, we had already invested in online meeting technology which helped reduce the impact of working across three 
office locations. During the initial outbreak of the pandemic, we made further investment to significantly improve that technology 
to enable employees to continue communicating with each other and keep operations going during lock-down. This has triggered 
discussions as to how we operate in the future given the positive effect remote working can have for some of our employees and 
the potential it has to help minimise the impact of our operations on the environment. We will explore this as part of our review in 
FY21 as well as giving further consideration to additional environmental goals that could benefit society and the communities in 
which we operate.

Greenhouse Gas Emissions

Because the Group’s business is primarily online, with no retail footprint, our carbon emissions are small, as demonstrated by the 
table below. 

The Group’s footprint has reduced relative to last year as we have surrendered floor space in the Cheadle office, and due to 
COVID-19 the majority of employees have been working from since March.

We have calculated our Scope 1 and 2 greenhouse gas emissions in accordance with the mandatory reporting requirements set 
out in the Companies Act 2006 (Strategic Report and Director’s Reports) Regulations 2013.

Greenhouse gas emissions by Scope

Scope 1 (Direct) 

Gas consumption

Scope 2 (Indirect)

Unit

FY20
Quantity1

FY19
Quantity

YOY change

Tonnes CO2e

56.36

128.06

(56%)

Electricity consumption

Tonnes CO2e

462.69

585.88

Total emissions

Tonnes CO2e

519.05

713.94

Relative emissions, by Group revenue

Tonnes CO2e/£m  
Group revenue

17.96

4.8

(21%)

(27%)

274%

Relative emissions by Group revenue before 
exceptional cancellations

Tonnes CO2e

7.60

4.84

57%

Relative intensity by Employee numbers

Tonnes CO2e

0.9

1.4

(31%)

58

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Gas

Electricity

Total emissions

Proportion consumed in UK

Unit

kWh

kWh

kWh

FY20
Quantity

FY19
Quantity

YOY change

1,123,845

1,658,451

109,117

696,548

1,232,962

2,354,998

100%

100%

(32%)

(84%)

(48%)

-

Note
1.  All figures for both FY20 and FY19 include the combined totals for our Digital HQ, Operational HQ and Worthing office.

Social

From providing opportunities for young people to supporting 
charitable initiatives, making a meaningful contribution to the 
communities in which we operate is something which we 
are passionate about. Here are just a few of the community 
focussed activities that we were involved in this year:

Charity 

The business has a policy in place to support colleague 
fundraising initiatives and events, and will match all donations 
raised by individuals and teams. 

We always try to give back to our local communities as 
much as possible and this year has been no different. With 
fundraisers for both Stockport Food Bank and The Booth 
Centre, On the Beach employees produced piles of donations 
for both charities around Christmas time. 

At the start of the pandemic, we also donated £10,000 to 
Manchester Central Food Bank to help people who had fallen 
on hard times as a result of the COVID-19 outbreak, with 50% 
of this coming from CEO, Simon Cooper.

Random acts of kindness day

In February, we celebrated Random Acts of Kindness Day 
by giving away three On the Beach holiday vouchers worth 
£500 to the public. To win a voucher, members of the public 
had to find the inflatables we hid in popular locations around 
Manchester city centre, by following our social media feeds for 
clues on where they could be found. 

We set up live video feeds to capture the moment each 
inflatable was found and the three live videos were seen by 
almost 30,000 people as viewers tuned in to see who would 
win the prize. 

Body Positivity Podcast

Holidays are precious and should provide an opportunity to 
relax and recharge, with a sense of freedom and without fear 
of judgment.

That’s why, following on from our previous campaigns around 
body positivity, we were delighted to sponsor the Body 
Language podcast series, which focused on matters such as 
body confidence and self-esteem, especially among women 
and young adults. 

We were proud to be adding our voice to the honest and open 
discussion around some of the body-related expectations and 
pressures that any of us can experience in daily life.

A Part of the Digital Community and inspiring the next 
generation

Up until the first lock-down commenced in March, we regularly 
hosted events at our Aeroworks office, which raised our 
profile in the region’s digital community as well as supporting 
our recruitment aims. This year we have hosted a variety of 
talks for people in the tech industry, including UX Crunch, 
NSManchester, NWRUG, WebManchester, MancML, Dot Net 
North and Data Science Festival.

We hosted a series of UX experience days in partnership with 
Manchester Digital. The aim was to inspire the next generation 
of professionals to get involved in tech and digital. Students 
who attended got to experience a tech work environment for 
themselves and got to meet people in the industry, with the 
chance to ask any questions they might have about a possible 
future career.

We also hosted Lancaster University software engineering 
students in our Aeroworks office, with one of our Senior 
Developers delivering a lecture at the university. The aim was 
to give insight to students about professional life and what 
to expect as well as increasing awareness of opportunities in 
the North West. These sessions also covered diversity, mental 
health and imposter syndrome. 

Outside of tech, we have also hosted several fun events to 
engage with influencers interested in the industry and have 
created a community of brand advocates to further our reach 
on social media.

Inclusive design 
As everyone will have an accessibility need at some point, 
our approach to Inclusive Design ensures that our product is 
accessible and usable by as many people as possible. 

Accessibility needs might be:

 ą

 ą

 ą

  Permanent: A disability such as the loss of a limb, sight, 

hearing or speech.

  Temporary: An injury or illness, affecting the way 

someone interacts with a device. E.g. wearing a cast on 
your arm due to an accident.

  Situational: When someone’s environment affects the 
way they use their device. E.g. bright sunlight on your 
mobile phone, making it difficult to see the screen. Or 
carrying a child, meaning you can only use the device 
with one hand.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

59

STRATEGIC REPORTStrategic Report
Corporate and Social Responsibility

Modern Slavery Act 

‘Modern Slavery’ is a crime which encompasses slavery, 
servitude, forced or compulsory labour and human trafficking. 
The Group has a zero tolerance approach to any form of 
modern slavery. We are committed to acting with integrity 
and transparency to help eradicate any modern slavery 
in our business and supply chain. In accordance with the 
Modern Slavery Act 2015, the Group has a modern slavery 
statement which can be found on our website www.
onthebeachgroupplc.com/responsibility.

Supply chains

We expect all suppliers to implement a zero-tolerance 
approach to slavery, forced labour and human trafficking, and 
to comply with all local and national laws and regulations. 
All hotels are required to complete self-assessment audits 
which cover various topics including compliance with law and 
regulations.  

Data security

We meet our legal and regulatory duties and responsibilities 
for protecting the personal data we have within our care. Our 
policies and procedures are built on the world-recognised 
principles contained within the EU General Data Protection 
Regulation.

Health and safety 

We are committed to maintaining and developing a culture of 
safety and risk awareness throughout our organisation to the 
benefit of our employees, clients, suppliers and customers. We 
have a comprehensive health and safety management system 
in place, which is has been reviewed and approved by the 
Board, who has ultimate responsibility for health and safety. 
We work with suppliers to ensure that customers’ health and 
safety is monitored throughout the supply chain. The Chief 
Supply Officer and General Counsel are members of the 
Health & Safety Committee which meets on a quarterly basis 
and report to the Board on Health and Safety matters.  
Focussing more on employee health and safety, we have a 
health and safety policy which is supported by mandatory 
health and safety online training for employees. We also 
provide specialist information and briefings internally as 
appropriate, for example we created working from home 
guidelines to help employees continue to work safely from 
home during the pandemic. 

. 

In the redesign of the new booking path (see page 21 for more 
details), we have addressed some of the most common Web 
Content Accessibility Guideline (WCAG) failures, such as:

 ą

 ą

 ą

  Using colours that provide a higher contrast to improve 

legibility of text and icons.

  Ensuring that touch target areas are an adequate size - 
allowing for users on touch-screen devices to tap links 
easily, without frustration.

  Ensuring that all form fields have visible labels at all 
times, allowing forms to be completed with ease.

We continue to learn and spread knowledge of accessibility 
guidance across departments through our newly formed 
network of Inclusivity Champions, allowing us to improve our 
product at every customer touch point.

Our People

Our people are integral to achieving our strategic objectives. 
We are passionate about creating a workplace and culture 
which attracts, retains and develops the best talent. We want 
our colleagues to feel safe; supported and respected; treated 
fairly and taken care of; listened to; and motivated to achieve 
their full potential. 

A focus for us this year has been mental health, and in 
particular the health of our colleagues. As well as introducing 
free lunchtime Yoga sessions, we hosted regular Swedish 
Fikas, in honour of our international brand, to encourage 
colleagues to take a mid-morning break and socialise with a 
coffee and pastry. 

In January, instead of Blue Monday we hosted ‘Brew Monday’ 
on what is claimed to be the most depressing day of the 
year. Designed so that colleagues could take the time to chat 
over a cup of detox tea and enjoy some healthier cakes and 
vegan snacks, we also handed out leaflets with tips and tricks 
on how to boost mental wellbeing as well as useful sources 
to help anyone who may be in need. We also encouraged 
colleagues to donate to the Samaritans, who help to save lives 
and offer support for those experiencing loneliness.

For more information, including our approach to diversity and 
inclusion, see Our People section on pages 54 to 56. 

Governance

Anti-Corruption and Bribery

We are committed to operating ethically and employees do 
not actively seek gifts or favours from any of our suppliers, or 
from other persons or organisations that we associate with. 
We have top-level commitment to anti-bribery and corruption, 
and ensure all employees behave professionally, fairly and 
with integrity in all our business dealings and relationships 
wherever we operate, and implement and enforce effective 
systems to counter bribery. We maintain an Anti-Bribery and 
Corruption policy which is supported with mandatory online 
training for all employees. We are set up to fully support 
our employees, should they need to raise concerns about 
unethical, criminal or dangerous activities within the Group, 
and as such provide a confidential whistleblowing telephone 
line, through an independent and impartial organisation. 

60

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Strategic Report
Non-Financial Information Statement

The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act 2006 
can be found in this Annual Report.

Reporting 
requirement

Environmental 
matters 

Employees

Social matters

Human rights

Anti-corruption and 
anti-bribery 

Business model 
Non-financial KPIs 
Description of 
principal risks

Policies and standards

Where to read more in this report to understand 
the impact on the business, and the outcome of 
applying our policies

The Company does not have a specific policy on environmental issues, however, more information on 
our business impact on the environment can be found in the Corporate Responsibility Report, pages 57 
and 60, which also contains the statutory carbon emission and energy data on page 58.

› 
› 
› 

› 
› 

› 
› 

› 
› 

› 
› 
› 

› 
› 
› 

Equality and diversity policy
Whistleblowing policy
HR policies including adoption leave, 
parental leave
Health & Safety policy 
Staff handbook

Health & Safety policy 
Staff handbook

Modern Slavery Statement
Anti-Slavery and Human Trafficking 
Policy
Data retention and destruction policy
Data handling and data quality policy
Employee data privacy policy

Anti-bribery and anti-corruption policy
Whistleblowing policy
Staff handbook

› 
› 

› 
› 

› 

› 

› 

› 

› 

› 
› 

› 

Our People, pages 54 to 56
Stakeholder engagement and s.172   
statement, pages 46 to 53
COVID-19 response, page 11
Principal risks and uncertainties, pages 
32 to 42

Corporate and social responsibility, 
pages 57 to 60
Stakeholder engagement and s.172 
statement, pages 46 to 53

Corporate and social responsibility, 
pages 57 to 60

Corporate and social responsibility, 
pages 57 to 60
Audit Committee report, pages 78 to 
83

Business model, page 16
Non-financial key performance 
indicators, pages 25 to 26
Principal risks and uncertainties, pages 
32 to 42

Note

Certain group policies are not published externally

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

61

STRATEGIC REPORTGovernance

63    Chair’s introduction

64    Directors’ biographies

66    Corporate Governance Statement                  

76    Report of the Nomination Committee

78    Report of the Audit Committee

84    Directors’ Remuneration Report

107  Other Statutory and Regulatory Disclosures

113  Statutory Auditor’s Report to the Members of 

 On  the Beach Group plc

121  Statement of Directors’ Responsibilities

62

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Governance
Chairman’s introduction

Culture

The Board has an important role in 
defining the culture of the Group. 
Understanding the current culture 
provides a deeper insight into the 
organisation. During my time at On 
the Beach, my initial very positive 
impressions of its culture and 
values have been further confirmed. 
By spending time with the business 
and its people I have seen that 
the culture and the Company’s 
values of being open, bold and 
dynamic are clearly embedded and 
genuinely lived. A priority for my 
Chairmanship is to see that the 
Board continues to help sustain 
and evolve this positive culture by 
having the right capability at Board 
level and the right engagement 
with stakeholders outside the 
boardroom.

Conclusion

I believe that the Board remains 
effective and continues to work 
very well. With the expectation 
that the year ahead will continue 
to very challenging, the Board 
will continue to work with the 
Executive to deliver on our strategic 
priorities while ensuring that 
we continue to safeguard our 
business and the wellbeing of our 
employees, customers, partners 
and communities.

Richard Pennycook 
Chairman of the Board 
On the Beach Group plc
10 December 2020

Compliance with UK Corporate 
Governance Code

This is the Company’s first year 
reporting under the principles of 
the new UK Corporate Governance 
Code 2018. The Board recognises 
and applauds the increasing 
emphasis on corporate purpose, 
culture, risk and stakeholder 
relations. The Code focuses on 
demonstrating how the governance 
of a company contributes to its 
long term sustainable success. We 
continue to develop our governance 
and strategy in ways that support 
our vision of being Europe’s leading 
online beach holiday retailer.

The requirements of the Code and 
our compliance with it are described 
throughout this report. There is 
only one area of non-compliance, 
relating to the composition of the 
Audit Committee, which requires 
the appointment of an additional 
Non-Executive Director. Due to the 
challenges of COVID-19 we put 
the search on hold, but it has now 
recommenced. 

Board changes during FY20 

Board succession planning has 
been an important area of focus 
during FY20 with Paul Meehan 
stepping down as CFO and Shaun 
Morton, who was previously the 
Group’s Director of Finance, taking 
his place as CFO.  

We intend to appoint an additional 
Non-Executive Director to the 
Board and you can read more about 
this, and the change in CFO, in the 
Nomination Committee report on 
pages 76 to 77.

Board effectiveness

The Board undertook a thorough 
and tailored internal review of 
its effectiveness during the year. 
The process undertaken and 
the findings of the review can 
be found on page 74. We had 
intended to carry out an external 
Board evaluation this year, but 
this exercise was put on hold in 
light of challenges the Board faced 
as a result of COVID-19. It is our 
intention however to carry out the 
external evaluation next year and 
this will be reported on in next 
year’s annual report.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

63

Richard Pennycook 
Chairman of the Board, On the Beach Group plc

I am pleased to present our corporate 
governance report, which outlines our 
corporate governance structures and 
procedures, as well as summarising the work 
of the Board and its Committees to illustrate 
how we have discharged our responsibilities 
during the year.

It is the Board’s role to provide effective 
leadership in promoting the long-term 
success of the Company and to deliver 
sustainable value for shareholders. The 
Board is responsible for ensuring that the 
Company conducts its business ethically and 
in a manner which contributes positively to 
wider society, having regard to the interests 
of its different stakeholders.

As Chairman, I am responsible for building 
and leading an effective Board. During 
the year, we have been implementing the 
new requirements of the 2018 Corporate 
Governance Code including those relating 
to communication between the Board 
and the Company’s stakeholders. It has 
of course been an incredibly difficult year, 
dominated by the response required to the 
COVID-19 pandemic. The Board took swift 
action to protect the health and wellbeing of 
our colleagues and customers, to manage 
risk and to conserve cash, and in doing so 
maintaining the strength of the Company for 
the long-term. 

GOVERNANCEGovernance
Board of Directors*

Richard Pennycook 
NON-EXECUTIVE CHAIRMAN AND CHAIR OF NOMINATION 
COMMITTEE

Simon Cooper  
CHIEF EXECUTIVE OFFICER

Shaun Morton   
CHIEF FINANCIAL OFFICER

Appointed to Board:
1 April 2019
Independent:
Yes
Listed Company Appointments:
Howden Joinery Group plc (Non-
Executive Chairman)
Committee Memberships:
Nomination (Chair), Remuneration, 
Audit and Disclosure

 Appointed to Board:
17 August 2015
Independent:
No
Listed Company Appointments:
None
Committee Memberships:
Disclosure (Chair)

Appointed to Board:
17 July 2020 
Independent:
No
Listed Company Appointments:
None
Committee Memberships:
Disclosure

Experience and contribution
Richard Pennycook joined On the Beach 
as Chairman of the Board and of the 
Nomination Committee on 1st April 2019. 
Richard brings extensive experience in 
both private and public retail and consumer 
businesses, including fast-growing online 
businesses. 

Richard is also Non-Executive Chairman 
of Howden Joinery Group plc, a position 
he has held since 2016, having joined 
the Board as a Non-Executive Director in 
2013. He was previously Non-Executive 
Chairman of The Hut Group from 2012 
to 2018, having worked with this fast-
growing technology unicorn in an advisory 
capacity since 2008.

Prior to his Non-Executive career, Richard 
was CEO of The Co-operative Group 
from 2013 to 2017, and before this held 
main Board roles at a number of public 
companies, including Wm Morrison 
Supermarkets plc, RAC plc, HP Bulmer 
Holdings plc, Laura Ashley Holdings plc 
and J D Wetherspoon plc.

Experience and contribution 
Simon Cooper is the founder and Chief 
Executive Officer of On the Beach. 
Simon began his career in the travel 
industry while attending university 
when he founded ski holiday company 
‘On the Piste’ in 1996, which went on 
to be purchased by Thomson (now TUI) 
in 2008. 

Simon has extensive travel experience, 
with over 20 years in the industry, 
and as the founder of On the Beach 
he has a detailed understanding of 
the business and all operations. He 
led the company through both its IPO 
process in 2015 and the acquisitions of 
Sunshine.co.uk and Classic Collection 
Holidays. As a seasoned entrepreneur 
and the founder of the business, 
Simon brings key expertise in strategy 
development and execution to the 
Company. 

Simon is also a Non-Executive Director 
of CurrentBody.com Limited.

64

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Experience and contribution
Shaun is the Chief Financial Officer. He 
joined On the Beach as Director of Finance 
in February 2018 and was instrumental 
with dealing with the Group’s response to 
the failure of TCG, the acquisition of Classic 
Collection and the delivery of the Group’s 
share placing and CLBILS facility. Shaun 
is experienced in financial planning and 
strategy, including adept management of 
financial risks and business development, 
and he has a deep understanding of the 
Group’s business, relationships and the 
sectors in which it operates. 

Prior to joining On the Beach, Shaun held 
senior finance roles at Deloitte, Asda 
and ghd hair where he was Director of 
Finance for the Group. Shaun is a qualified 
Chartered Accountant and trained with 
Deloitte LLP.

Elaine O’Donnell  
INDEPENDENT NON-EXECUTIVE DIRECTOR 

David Kelly   
SENIOR INDEPENDENT DIRECTOR 

Appointed to Board:
3 July 2018
Independent:
Yes
Listed Company Appointments:
Games Workshop Group plc 
(currently non-executive director and 
Chair of Audit Committee but due to 
be appointed non-executive chair with 
effect from 1 January 2021)
Studio Retail Group plc (Chair of 
Audit Committee and Designated 
Employee Engagement NED)
Committee Memberships:
Audit (Chair), Nomination, 
Remuneration

Appointed to Board:
28 August 2015
Independent:
Yes
Listed Company Appointments:
The Gym Group plc (Designated 
Employee Engagement NED)
Reach PLC (Chair of the 
Remuneration Committee)
Committee Memberships:
Remuneration (Chair), Audit 
Nomination, 

Experience and contribution
Through her other appointments Elaine 
brings to the Board extensive experience 
as a Non-Executive Director and Chair 
of not only Audit, Risk, Nomination and 
Remuneration committees but also 
previously as Chair of the Board of Alliance 
Fund Managers (AFM), a wholly owned 
subsidiary of MSIF. Elaine is a Chartered 
Accountant and brings online retail 
industry experience to the Company, as 
well as experience in regulated industries. 

Elaine was previously a Partner at Ernst 
& Young LLP where she specialised 
in Corporate Finance, Mergers and 
Acquisitions, where she worked with a 
diverse range of businesses.

Experience and contribution
David joined On the Beach in August 
2015 as Non-Executive Director and 
Chair of the Remuneration Committee. 
His previous experience spans a variety 
of complementary sectors, and he brings 
online travel industry knowledge from 
positions at Lastminute.com, Holiday 
Extras and Love Home Swap, along with a 
broad ecommerce background having held 
senior roles at Amazon, eBay and Qliro. 

His current appointments also align with 
his position at On the Beach as they 
afford him extensive knowledge of both 
Non-Executive Directorships and Chair of 
Committee Roles. Specifically at On the 
Beach, David has in-depth knowledge of 
the business, being the Group’s longest 
serving Non-Executive Director and the 
Company’s Senior Independent Director.

Chairman

Executive Directors

Non-executive Directors

40%

40%

20%

20%

40%

40%

Simon Cooper          ą16

David Kelly   ą 5

Elaine O’Donnell                ą 2

Richard Pennycook              ą 1

Shaun Morton                       1

Tenure in years

* Paul Meehan was a Director 
during the year but ceased to 
be a Director on 17 July 2020.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

65

GOVERNANCEGovernance
Corporate Governance Statement

Compliance with the UK Corporate Governance Code

The principles set out in the 2018 UK Corporate Governance Code (the Code) emphasise the value of good corporate governance 
to the long-term sustainable success of listed companies. These principles, and the supporting provisions cover five broad themes 
and the Board is responsible for ensuring that the Company has appropriate frameworks in place to comply with the requirements 
of the Code.

The Corporate Governance section of the Annual Report explains how we have applied the main principles of the Code and 
complied with its relevant provisions. 

A copy of the Code is publically available on the website of the Financial Reporting Council (FRC), www.frc.org.uk.

During FY20, we have complied with all provisions of the Code with the exception of provision 24 with regards to the Chairman of 
the Board being a member of the Audit Committee. The Audit Committee is currently comprised of the three independent directors 
and  the  intention  was  for  Richard  Pennycook  to  step  down  when  the  new  non-executive  director  was  appointed.  However  the 
recruitment process for that new non-executive director was temporarily paused in light of the on-going challenges the Board faced 
as a result of COVID-19. Richard Pennycook’s extensive financial experience has proved valuable to the Audit Committee and hence 
why it was felt it was in the best interests of the Company for Richard to stay on the Committee until the new non-executive director 
was appointed. The recruitment process for the new non-executive director has recommenced and is well underway (as explained 
in more detail in the Nomination Committee Report on pages 76 to 77) and Richard will step down from the Audit Committee once 
the new non-executive director has been appointed.

Code Section

Contents

Board Leadership and Purpose

Division of Responsibilities

Composition, Succession and Evaluation

Audit, Risk and Internal Control

Remuneration

› 
› 
› 
› 

› 
› 
› 
› 
› 

› 
› 
› 

› 

› 
› 

› 
› 

Board of Directors
Governance structure
Board Leadership and Purpose
Non-Executive Directors

Board and Committee meetings
Governance Structure
Division of Responsibilities
Board Composition
Appointments to the Board

Composition, Succession and Evaluation
Board Evaluation
Nomination Committee Report

Audit Committee Report

Remuneration at a glance
Annual statement of the Chair of the 
Remuneration Committee
Summary of Remuneration Policy
Annual Report on Remuneration

Pages

64-72

71-73

73-77

78-83

84-106

66

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Governance structure

The Board has agreed an effective governance framework whose structure is set out below:

Board

Chaired by Richard Pennycook

The Board is responsible for promoting the long-term sustainable success of the 
Company through setting a clear purpose and strategy, which creates long-term 
value for shareholders, whilst having regard to the interests of wider stakeholders.  
The Board has overall authority for the management and conduct of the Group’s 
business, strategy and development. The Board is also responsible for ensuring 
the maintenance of a sound system of internal control and risk management 
(including financial, operational and compliance controls and for reviewing the overall 
effectiveness of systems in place) and for the approval of any changes to the capital, 
corporate and/or management structure of the Group. The Board has reserved certain 
specific matters to itself for decision. The full schedule of matters reserved to the 
Board is available in the Corporate Governance section of the Company’s website.

Audit Committee

Remuneration Committee

Nomination Committee

Chaired by Elaine O’Donnell

Chaired by David Kelly

Chaired by Richard Pennycook

Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control and 
risk management systems, 
whistleblowing, internal audit 
and the independence and 
effectiveness of the Statutory 
Auditor.

The Audit Committee Report can 
be read on pages 78 to 83.

Responsible for all elements of 
the remuneration of the Executive 
Directors and the Chair and other 
members of senior management.

The Remuneration Committee 
Report can be read on pages 84 
to 106.

Reviews structure, size and 
composition of the Board 
and makes appropriate 
recommendations to the Board.

The Nomination Committee 
Report can be read on pages 76 
to 77.

CEO and Executive Team

The Board delegates the day-to-day responsibility for running the Group to the CEO, 
who is responsible for all commercial, operational, risk and financial elements. He is also 
responsible for management and development of the strategic direction for consideration 
and approval by the Board. The Executive Team assists the CEO to implement the 
strategy as approved by the Board. The Board has close contact with the Executive 
Team, who are regularly invited to attend meetings of the Board to provide functional 
presentations in relation to strategic matters of interest to the Board.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

67

GOVERNANCEGovernance
Corporate Governance Statement

The Board has also established a Disclosure Committee who is responsible for overseeing the Company’s compliance with the 
Market Abuse Regulation and making decisions (with support of advisers) on when information must be disclosed to the market. 

Terms of reference 

Each Committee has terms of reference which are available in the Governance section on the Company’s website (www.
onthebeachgroup.co.uk).

Board activity in FY20

Details of the main areas of focus of the Board and its Committees during the year are summarised below:

Topic

Key activity

Strategic matters

Significant projects: 
COVID-19

Business performance

Risk management and 
internal controls

Governance and Legal

People, culture and 
Board effectiveness 

› 
› 

› 

› 

› 

› 

› 

› 

› 
› 
› 
› 
› 
› 

› 
› 
› 

› 

› 
› 

› 
› 
› 

› 
› 
› 
› 

› 
› 

Regularly reviewed performance against the Group’s strategy
Received presentations from management in relation to business strategy and 
performance
In-depth reviews of M&A pipeline and specific M&A opportunities. 

Regular meetings to assess the impact of the COVID-19 pandemic on consumer 
behaviour and the Company’s people, performance and future plans.
Considering and approving the Company’s response to the pandemic across all areas of 
the business.
Approved issue of 26.1m shares in May 2020 (representing 19.9% of existing issued 
share capital) raising £67.3m
Approved re-negotiation of existing £50m RCF facility and additional £25m RCF under 
the Coronavirus Large Business Interruption Loan Scheme.  
For more information on our response to COVID-19 see pages 11 to 12.

Received regular updates from Chief Executive Officer and Chief Financial Officer. 
Reviewed the Group’s debt, capital and funding arrangements. 
Approved the annual budget and business plan. 
Approved the full year results, half year results and the annual report.
Monitored the Group’s financial performance and financial results.
Received updates on technology related developments. 

Reviewed principal risks and uncertainties
Reviewed and confirmed the Group’s viability statement and going concern status
Reviewed effectiveness of the Group’s systems of internal controls and risk 
management
Reviewed output of cyber security risk assessment and monitored progress made with 
regards to improvements made to the Company’s IT systems and infrastructure.

Received and reviewed regular reports in relation to material legal matters.
Received and reviewed updates on regulatory and governance developments (including 
2018 Code).
Reviewed and updated the terms of reference of the Board Committees.
Approved the Board’s skills matrix.  
Discussed specific issues raised by shareholders and other stakeholders.

Discussed the results of employee wide ‘Hive pulse’ surveys. 
Received regular updates from Director of People.
Received regular updates from the Group’s Diversity and Inclusion Steering Group. 
Oversaw the search process and approved the appointment of Shaun Morton as CFO 
following recommendation from the Nomination Committee.
Considered succession planning for the Board and Executive team.
Undertook an evaluation of the Board’s effectiveness, the effectiveness of each 
committee and individual directors.

68

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Board Leadership and Company Purpose

Our purpose, values, and culture

Role of the Board 

The Board has overall responsibility for establishing the 
Company’s purpose, values and strategy to deliver the long-
term sustainable success of the Company, generate value for 
shareholders and to contribute to our wider society. The Board 
recognises that it is accountable to stakeholders for ensuring 
that the Group is appropriately managed and achieves its 
objectives in a way that is supported by the right culture and 
behaviours. 

Our governance structure is set out on page 67 and provides 
clear lines of accountability and responsibility. The Board 
delegates some of its responsibilities to its committees to 
assist it in carrying out its function of ensuring effective 
independent oversight. Details of the significant topics 
discussed and considered by the Board and its committees 
during this year are summarised on page 68. Responsibility 
for day-to-day operations is delegated by the Board to the 
Executive Directors but the Board has reserved certain specific 
matters to itself for decision. Please see the Company’s 
website for the full schedule of matters reserved to the Board.

Sustainability of business model

The Group's business model is set out on page 16. The Board 
closely monitors performance and ensures its actions promote 
the long term sustained success of the Company, that the 
Group’s business model remains sound and that the Executive 
Team is supported in assessing opportunities and risks to the 
future success of the business. The Board does this through:

 ą

 ą

 ą

 ą

 ą

  Reports from and discussions with the Executive 

Team and other members of senior management on 
issues affecting the business and industry trends and 
developments.

  Engagement with key stakeholders – see pages 46 to 

53.

  Evaluating strategic opportunities to consider how these 

will support the business model.

  Maintaining a sound system of risk oversight and 

internal controls, including reviewing principal risks and 
uncertainties and identifying key and emerging risks and 
considering how they may affect the model - pages 32 
to 42. 

  In assessing the Group's prospects and viability for the 

purposes of the viability statement (see pages 43 to 44), 
the Board considers key factors likely to affect the future 
development, performance and position of the Group. 

Purpose  –  why  we  do  what  we  do.  Our  purpose  is  to  make 
it  easy  for  people  to  find,  book  and  enjoy  their  perfect  beach 
holiday. Our purpose drives every business decision we make 
and ensures everyone who works with us is focused on doing 
those things that make it happen. 

Values – underpin who we are and what we do.  We’re proud 
to have the following values at the heart of the business:

We're Bold

We set our sights high and we 
deliver. That means we seek out 
new adventures near and far, do 
things differently and have the 
confidence to make bold choices. 
And we like to stand out from the 
crowd too.

We’re Open

We pride ourselves on being great 
hosts; warm and welcoming, a bit 
like your favourite beach. We're a 
down to earth and friendly bunch 
who work together with a shared 
sense of purpose - and purposefully 
open and inclusive attitude.

We’re Dynamic

Travel is part of who we are and 
embedded in everything we do. We 
don't sit still and are always moving 
ahead, learn quickly and find creative 
ways of doing things. Fast, flexible 
and full of energy; that's us.

These values are embedded in our business and guide how 
we work. Nurturing a culture which supports us in achieving 
our vision is essential - our company values provide the 
framework around which that culture is built and thrives. For 
more information see Our People section on pages 54 to 56.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

69

GOVERNANCEGovernance
Corporate Governance Statement

Culture - how we work together. Culture determines the 
way that things are done in a business; the unwritten rules 
that influence individual and group behaviour and attitudes. 
Ensuring the link between purpose, strategy, values and 
culture is critical to achieving the Company’s vision and to 
creating long-term sustainability in our working approach. 

Culture is established by leadership and by example, but this 
also needs to be underpinned by clear policies and codes of 
conduct which ensure that the Company’s obligations to its 
shareholders and other stakeholders are clearly understood 
and met.

The Board uses a number of indicators to inform its regular 
assessment of whether the culture continues to be appropriate 
and its alignment with the Group’s purpose, values and 
strategy, including:

 ą

  Culture survey - Reviewing the feedback from the 

externally facilitated Group-wide culture survey that 
was carried out for the first time last year. The overall 
results from this survey were very positive with lower 
cultural stress levels than average. The results informed 
a refresh of the Company’s values and we have built 
on these with competency frameworks and a new 
approach to managing performance to drive the values 
and behaviours that support our strategic aims and what 
we want to see more of. 

  Hive surveys - Reviewing the feedback from annual Hive 
employee survey which captures feedback on a range of 
topics, as well as gauging overall engagement levels. 

  Employee retention – The Board receives regular 

updates on HR matters. Our employees are one of our 
greatest assets and retaining their services is a key 
element of our strategy. Voluntary employee turnover is 
2% lower than for FY19 and is aligned to a strong level 
of engagement with the Company’s strategy.

  Compliance - The Group has robust policies in place 
in relation to areas such an anti-bribery and anti-
corruption, anti-slavery and human trafficking and 
whistleblowing. These policies are regularly reviewed 
and actively promoted through online training and 
checks for successful completion of initial and updated 
training and guidance. These policies and processes are 
overseen by the Audit Committee as described on pages 
78 to 83, and an independent whistleblowing process 
monitored by the Board as described on page 83.

  Risk – The Board also assesses management’s attitude 

to risk. This is predominantly done through direct 
engagement with management at Board meetings.  

 ą

 ą

 ą

 ą

Our whistleblowing policy encourages employees to raise 
any concerns about illegal or improper behaviour without 
fear of victimisation, discrimination or disadvantage. We have 
whistleblowing telephone service run by an independent 
organisation, allowing employees to raise concern on an 
entirely confidential basis. The Audit Committee receives 
regular reports on the use of the service and concerns raised.

For more information on our culture and how we invest and 
reward our workforce, see the ‘Our People’ section on pages 
54 to 56.

Stakeholder engagement 

The Board seeks to understand the views of our stakeholders 
and engage with them in a variety of ways to ensure that 
stakeholder interests can be considered during our discussions 
and decision making. The section 172 report and stakeholder 
engagement section of the Strategic report on pages 46 to 
53 set out how the Board engages with and encourages 
participation from stakeholders and the effect the engagement 
has had on decisions taken by the Board during the year. 

Our People section on pages 54 to 56 sets out how we 
actively engage with our workforce. You can also find out 
more about our culture and our commitment to our employees 
in this section. In line with the Code, David Kelly has been 
appointed as the Non-Executive Director responsible for 
workforce engagement activities. Further information on 
David’s appointment is included in Our People section. 

Shareholder engagement

The Company is committed to engaging and maintaining an 
active dialogue with all of its shareholders. The Company 
has rolled out an investor relations programme enabling 
dialogue and meetings between the Executive Directors and 
institutional investors, fund managers and analysts. At these 
meetings, a wide range of relevant issues including strategy, 
performance, management and governance are discussed 
within the constraints of information which has already been 
made public.  

During the year, the Chairman wrote to our major shareholders 
at the time of publishing our 2019 Annual Report in January 
2020 to offer a meeting/call with himself, David Kelly or Elaine 
O’Donnell to discuss any matters concerning matters to be 
conducted at the AGM. A number of shareholders took up 
this offer and we had direct engagement with shareholders 
representing approximately 56% of our issued share capital.

There was also additional engagement with investors 
during the year outside the usual programme in relation to 
important issues such as the equity raise, where we had direct 
engagement with shareholders representing approximately 
56% of our issued capital. We also engaged with shareholders 
representing approximately 55% of our issued share capital 
in respect of the the announcement released on 8 April 2020 
regarding the Company’s COVID-19 and banking facilities 
update. 

The Board is aware that institutional shareholders may 
be in more regular contact with the Company than other 
shareholders, but care is exercised to ensure that any 
price-sensitive information is released to all shareholders, 
institutional and private, at the same time, in accordance with 
legal requirements. 

Questions from individual shareholders are generally dealt 
with by the Executive Directors.  

All shareholders can access announcements, investor 
presentations and the Annual Report on the Company’s 
corporate website (www.onthebeachgroupplc.com). The 
Chairman, Richard Pennycook, is available to shareholders 
if they have concerns which cannot be raised through the 
normal channels or if such concerns have not been resolved. 
Arrangements can be made to meet with him through the 
Company Secretary.

70

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Board and Committee Meetings 

The Board held nine scheduled meetings during the year, at which it considered all matters of a routine and strategic nature, 
structured through clear agenda setting, written reports and presentations from both internal members of staff as well as external 
advisers and consultants. In addition, weekly/fortnightly Board calls were arranged during more intense periods such as the lead 
up to the equity raise, and the board met separately, as required, to discuss urgent matters and approve event-driven items such 
as the Group’s strategy and response to the COVID-19 pandemic and the appointment of Shaun Morton as CFO. The table below 
shows meeting attendance for scheduled meetings during the year. There were a further 24 Board calls during the year, in addition 
to the scheduled meetings.

Director

Richard Pennycook

Simon Cooper

Shaun Morton1

David Kelly

Elaine O’Donnell

Paul Meehan2

Scheduled Board 
meetings

Audit Committee 

Remuneration Committee

Nomination Committee

9/9

9/9

1/1

9/9

9/9

8/8

3/3

-

-

3/3

3/3

-

3/3

-

-

3/3

3/3

-

3/3

-

-

3/3

3/3

-

Shaun Morton was appointed on 17 July 2020

1 
2    Paul Meehan stepped down from the Board on 17 July 2020

Information and Support 

All Directors have access to the Company Secretary, who advises them on governance matters. Directors receive and access their 
Board papers via an electronic portal. The Chair and the Company Secretary work together to ensure that Board papers are clear, 
accurate and of sufficient quality to ensure the Board can discharge its duties. Specific business-related presentations are given 
by senior management as part of Board meetings where appropriate. As well as the support of the Company Secretary, Directors 
have access to the Company’s professional advisers where considered necessary.

Division of responsibilities

Chief Executive Officer

Simon Cooper, as CEO, is responsible for managing the 
business and driving it forward, including the responsibility for:

 ą
 ą

 ą

 ą

 ą

 ą

  The operations of the Group. 
  Developing Group objectives and strategy, having 

regard to the Group’s responsibilities to its shareholders, 
customers, employees and other stakeholders; 

  Following presentation to, and approval by, the Board, 
for the successful implementation and achievement of 
those strategies and objectives; 

  Ensuring that the Group’s businesses are managed in 
line with strategy and approved business plans, and 
comply with applicable legislation and Group policy; 
  Ensuring effective communication with shareholders; 

and 

  Setting Group human resource policies, including 

management development and succession planning for 
the senior executive team.

Clear division of roles and responsibilities

The roles of Chairman and Chief Executive Officer 
are exercised by different individuals. The division of 
responsibilities between the Chairman and the Chief Executive 
Officer have been defined, formalised in writing, and approved 
by the Board.

Chairman

Richard Pennycook, as Chairman is responsible for: 

 ą

 ą

 ą

 ą

 ą
 ą

  The leadership and effectiveness of the Board and 
setting its agenda and ensuring sufficient time is 
available for discussion of agenda items, in particular 
strategic issues; 

  Ensuring that all Directors receive accurate, timely and 
clear information on financial, business and corporate 
matters to make sound Board decisions; 

  Facilitating the effective contribution of Non-Executive 

Directors; 

  Ensuring constructive relations between Executive and 

Non-Executive Directors; 

  Ensuring effective communication with shareholders; 
  Ensuring that the performance of individual Directors, 

the Board as a whole and its Committees is evaluated at 
least once a year.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

71

GOVERNANCEGovernance
Corporate Governance Statement

Chief Financial Officer

Shaun Morton, as CFO, is responsible for:

 ą

 ą
 ą

 ą

  Supporting the CEO in developing the Group’s strategy 

and its implementation;

  Managing all aspects of the Group’s financial affairs; 
  Establishing financial processes and maintaining 

adequate internal controls over financial reporting; 

  Representing the Group to external stakeholders.

Senior Independent Director 

David Kelly as Senior Independent Director is responsible for: 

  acting as a sounding board for the Non-Executive 

Chairman and supporting him in ensuring the Board is 
effective and that constructive relations are maintained; 

  acting as an intermediary for the other Directors when 

necessary; 

 ą

 ą

 ą

The designated NED is not expected to take on responsibilities 
otherwise carried out by executive directors or the People 
function. 

The designated NED’s duties in relation to colleague 
engagement include:

 ą

 ą

 ą

  Quarterly review of colleague engagement survey with 

People function to:
 ą
 ą
 ą

discuss key areas of concern
identify actions and areas of focus
review previously agreed actions and impact 

  Quarterly review of key metrics and insights, including 

but not limited to; voluntary turnover, sickness absence, 
leaver surveys; and

  Lead quarterly Board agenda item on colleague 

engagement

  being available to shareholders in order to understand 
their issues and concerns in order to relay to the Board.

Company Secretary 

The Company Secretary acts as secretary to the Board and its 
Committees and her appointment and removal is a matter for 
the Board as a whole. The Company Secretary is a member of 
the Executive Team and all Directors have access to her advice 
and services.

In certain circumstances, Board Committees and individual 
Directors may wish to take independent professional advice 
in connection with their responsibilities and duties, and, in 
this regard, the Company will meet the reasonable costs and 
expenses incurred and the Company Secretary will assist in 
arranging such advice.

Time commitments of Non-Executive Directors

All Directors are expected to dedicate sufficient time to 
discharge their responsibilities. Non-Executive Directors are 
advised when appointed of the time required to fulfil the 
role and asked to confirm that they can make the required 
commitment. Each individual’s commitment to their role is 
reviewed annually and any external appointments or other 
significant commitments of the Directors require the prior 
approval of the Board. The Board will take into consideration 
the time commitment required by the Non-Executive 
Director in their role as a Board Director, Committee Chair or 
Committee member in giving any such permission. 

Non-Executive Directors 

In addition to the Chairman, the Company has two 
independent Non-Executive Directors, who are appointed to 
bring independence, impartiality, wide experience, special 
knowledge and personal qualities to the Board. The Non-
Executive Directors provide a strong independent element on 
the Board and are well placed to constructively challenge and 
help develop proposals on strategy and succession planning. 

Regularly, following the end of Board meetings the Chairman 
and Non-Executive Directors meet formally without the 
Executive Directors present in order to provide evaluation on 
the Executive Directors. Similarly, the Non-Executive Directors 
meet to evaluate and appraise the Chairman’s performance. 
These regular appraisals are important to evaluate the 
knowledge and skills of members of the Board. 

Where Directors have a concern which cannot be resolved 
about the Company or a proposed action, their concern would 
be minuted by the Company Secretary following the relevant 
Board or Committee meeting. No such concerns arose during 
the financial year.

Designated Non-Executive Director for Employee Engagement

David Kelly, as the designated NED will be expected to:

 ą

 ą

 ą

 ą

 ą

  ensure there are agreed methods in place for on-going 
engagement to understand the views and concerns of 
employees;

  ensure that the views and concerns of employees 

are represented and taken into account in the Board 
decision-making process;

  ensure that the Board takes appropriate steps 
to evaluate the impact of business proposals; 
developments on employees, and considers what steps 
should be taken to mitigate any adverse impact;

  ensure a feedback mechanism is in place to share with 
employees how the Board plans to respond to their 
views or concerns; and

  track and report achievements of the role in supporting 

employees engagement. 

72

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

During the year, Elaine O'Donnell approached the Board in 
relation to her proposed appointment of Chair of the Board 
of Games Workshop Group plc. The Board considered that 
Elaine had already been a non-executive director of Games 
Workshop since 2013, that this would be her only Chair of 
the Board role and having discussed the role with Elaine, the 
Board was confident that Elaine could continue to devote 
sufficient time to the Company's affairs. Accordingly consent 
was given in relation to Elaine's new role. 

The Board and Nomination Committee do not consider 
that any of the Non-Executive Directors have too many 
other commitments which would render them unable to 
devote sufficient time to the Company’s activities. The other 
directorships of the Non-Executive Directors, are set out in 
their biographies on pages 64 to 65. None of the Directors 
hold directorships in FTSE 100 companies.

Directors’ Conflicts of Interests 

Directors have a statutory duty to avoid situations in which 
they have or may have interests that conflict with those of the 
Company, unless that conflict is first authorised by the Board. 
This includes potential conflicts that may arise when a Director 
takes up a position with another Company. The Company’s 
Articles of Association enable the Board to authorise potential 
conflicts of interest which may arise and to impose limits or 
conditions, as appropriate, when giving any authorisation. 

Any decision of the Board to authorise a conflict of interest is 
only effective if it is agreed without the conflicted Director(s) 
voting or without their vote(s) being counted. In making such 
a decision, the Directors must act in a way that they consider 
is in good faith, and will be the most likely to promote the 
success of the Company. 

The Company maintains a register of related parties and 
register of Directors’ interests, which is reviewed by the Board 
on a regular basis.

Composition, Succession and Evaluation

The Nomination Committee supports the Board by leading 
the process for the appointment of Board members and senior 
management, ensuring that such appointments are in line with 
the Company’s succession plans. Further information on the 
work of the Nomination Committee can be found on pages 76 
to 77.

Board Composition 

During the year the Board reviewed the overall balance of 
skills, experience, independence and knowledge of the Board 
and Committee members. Further details of this review are set 
out in the Nomination Committee report on pages 76 to 77. 

As required by the Code, at least 50% of the Board, excluding 
the Chairman, are independent Non-Executive Directors. 
The Board is currently comprised of five members: the Non-
Executive Chairman, two Executive Directors and two Non-
Executive Directors. Details of the skills and expertise of each 
member of the Board is set out in the profiles on pages 64 to 
65. 

The Board reviews the independence of its Non-Executive 
Directors as part of the annual Board and Director evaluation 
process. The Nominations Committee also considers Non-
Executive Director independence on an ongoing basis as part 
of its consideration of the composition of the Board. The Board 
has determined that all the Non-Executive Directors who 
served during the year were independent and that, before and 
upon appointment as Chairman, Richard Pennycook met the 
criteria of independence as outlined in the Code.

The Board also believes that each of the Non-Executives has 
retained independence of character and judgement and has 
not formed associations with management or others that may 
compromise their ability to exercise independent judgement or 
act in the best interests of the Group. 

Appointments to the Board 

The Nomination Committee, which is chaired by the Chairman 
of the Board and comprises all Non-Executive Directors, leads 
the process for Board appointments, which are made on 
merit, against objective criteria, and makes recommendations 
to the Board. The Board can appoint any person to be a 
Director, either to fill a vacancy or as an addition to the existing 
Board. Any Director so appointed shall hold office only until 
the next AGM and shall then be eligible for election by the 
shareholders. Non-Executive Directors are typically expected 
to serve two three-year terms, although the Board may invite 
the Director to serve for an additional period. Any term beyond 
six years is subject to a rigorous review, taking into account 
the need for progressive refreshment of the Board. For further 
details of the work of the Nomination Committee, including the 
appointment of Shaun Morton as CFO, please see the report 
of the Nomination Committee on pages 76 to 77.

Development of Directors 

The Company has an induction programme for all new 
Directors joining the Board. Each induction is tailored to the 
relevant Director’s experience and background with the aim 
of enhancing their understanding of the Group’s strategy, 
business, operating divisions, employees, customers, suppliers 
and advisers and the role of the Board in setting the tone of 
our culture and the governance standards. 

All Directors are kept informed of changes in relevant 
legislation and regulations and of changing financial and 
commercial risks, and the Chairman continually reviews the 
training needs of Directors according to their individual needs. 
This review is ongoing and forms part of the annual appraisal 
process. 

The Directors attend development days during the year 
where they are provided with updates on developments and 
training on certain areas in order to deepen and develop their 
understanding of particular areas of the business. These 
development days are in addition to the regular training 
arranged by the Company Secretary. Directors also undertake 
individual training which gives them the opportunity to 
undertake a ‘deep dive’ into certain areas of the business.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

73

GOVERNANCEGovernance
Corporate Governance Statement

Board and Committee Evaluation

The Board is committed to, and understands the value and importance of, the evaluation and appraisal of the performance of 
the Board, its Committees, and of the individual Directors and the Chairman. The Board has carried out an internal evaluation to 
review the composition, experience and skills to ensure that the Board and its Committees continue to work effectively and that the 
Directors are demonstrating a commitment to their roles.  As highlighted in the Chairman’s introduction, we had intended to carry 
out an external Board evaluation this year, but this exercise was put on hold in light of challenges the Board faced as a result of 
COVID-19. We will however carry out an external evaluation during FY21 and this will be reported on in next year’s report.

As part of the internal evaluation process, questionnaires were completed by each Board member in order to compare performance 
against the Code. The questionnaire covered leadership, effectiveness, accountability, shareholder relations, meetings and 
administration. The Board approved the agreed questionnaires and then these were completed electronically. Results were 
analysed and the Company Secretary prepared a report for the Chairman which was discussed at a Board meeting.

The evaluation established that the Board and its Committees were operating effectively and efficiently, with good leadership and 
accountability. The Board dynamic works well, with great dedication and commitment of each of the Board members, and with the 
appropriate level of support and challenge from Non-Executive Directors. No major issues arose, but the evaluation identified some 
actions that could be taken to further improve Board effectiveness including: 

Finding

Action for FY21

Increased 
focus on 
diversity

Continued 
focus on 
succession 
planning 

 ą Board diversity is recognised as an area for improvement and has influenced the brief for the new non-

executive Director search

 ą Continued roll-out of Unconscious Bias training for manager community
 ą Working with the Diversity & Inclusion Action Group to oversee progress against the commitments re:

 ą
 ą
 ą

Ensuring there is a clear governance framework for Diversity & Inclusion;
Raising the profile and awareness of Diversity & Inclusion amongst colleagues;
Leveraging recruitment activity to improve the diversity of our workforce.

          (see page 55 for more information).

Nomination Committee meeting diarised to review career and development plans for the Executive Team 
to ensure that there is adequate talent pool of potential Executive directors and review talent development 
throughout the Group

Increased 
focus on ESG

ESG Committee will conduct a thorough review of the issues that affect the Group’s business the most to see 
where we can make the most impact and in turn refine our strategy and priorities accordingly for FY21. The 
CFO, who heads up the ESG Committee, will present to the Board accordingly. 

Director 
training

The evaluation identified that further training would be beneficial in certain areas including in respect of risks 
the Group faces, for example risk appetite training.

During the year, the Senior Independent Director evaluated the performance of the Chairman, who in turn evaluated the 
performance of each Director. In addition, the Non Executive Directors met independently from the Executive Directors to discuss 
with the Chairman the overall functioning of the Board and the Chairman’s contribution in making it effective. 

Following the above evaluations, the Directors concluded that the Board and its Committees operate effectively and that each 
Director continues to contribute and demonstrates commitment to the role.

74

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

“

Tom Content Manager  

As our lifestyles change, so does 
the way in which we consume 
content. Long dwell times have 
been replaced by on-the-go 
experiences, and it’s my team’s 
job to ensure we’re positioning 
hotel, destination, holiday and 
blog content in such a way that 
caters to our customers’ browsing 
habits, whilst still giving them 
all the information they need to 

make a decision.”

Favourite Beach: Playa Ancon, Cuba

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

75

GOVERNANCEGovernance
Report of the Nomination Committee

The Committee met 3 times during the year and member 
attendance is shown below.

Member

Status 

Appointment 
date

Attendance

Richard 
Pennycook 
(Chair)

Independent

April 2019

David Kelly

Independent

August 2015 

Elaine 
O’Donnell

Independent

July 2018

3/3

3/3

3/3

The Committee’s composition meets the requirements of the 
Code.

Appointment of new Chief Financial Officer

A large part of the Committee’s work centres on the oversight 
of succession planning: ensuring plans are in place for the 
orderly and progressive refreshing of the Board and to 
identify and develop individuals with potential for Board and 
Executive Team positions.  This planning came to the fore 
when Paul Meehan decided to step down as Chief Financial 
Officer. Shaun Morton had previously been identified by the 
Committee as a natural successor to Paul. The Committee 
considered the role, the capabilities required and the current 
Board composition and determined that Shaun was an 
outstanding candidate. Shaun was previously the Group’s 
Finance Director and was heavily involved in dealing with the 
failure of TCG, the acquisition of Classic Collection and the 
delivery of the Company’s recent share placing and CLBILS 
facility. Shaun has been instrumental in shaping the Group’s 
response strategy to COVID-19. Accordingly the Committee 
recommended Shaun’s appointment to the Board, which 
became effective on 17 July 2020. Shaun’s appointment is 
subject to approval by shareholders at the forthcoming AGM. 
You can read more about Shaun’s experience and skills on 
page 64.  

Paul Meehan worked closely with Shaun to ensure an orderly 
handover. Shaun also completed a tailored induction. As 
Shaun was already very familiar with the workings of the 
Group, his induction focussed more on the governance, 
regulatory and legal aspects of his new role, as well as 
briefings with the Chairman and Non-Executive Directors and 
meetings with key shareholders and advisers. 

New Non-Executive Director

We reported last year that we were looking to appoint a 
new Non-Executive Director. We had initiated that search 
process but following the outbreak of COVID-19, and the 
unprecedented challenges it presented, the Committee 
took the decision to pause the search. That search has now 
recommenced. The results of our annual review of Board 
composition (see below) and the annual Board evaluation (see 
page 74) has helped to shape the role specification for the 
new Non-Executive role. 

Richard Pennycook 
Chairman, Nomination Committee

I am pleased to introduce the report of the Nomination 
Committee for the year ended 30 September 2020.

Role of the Committee

The principal role of the Committee is to keep under review 
the structure, size and composition of the Board, make 
appropriate recommendations to the Board with respect 
to any necessary changes and succession planning for the 
Board and senior leadership positions, including in relation to 
ensuring and encouraging diversity in leadership positions. 
The Committee’s full roles and responsibilities are set out 
in written terms of reference, which are available on the 
Company’s website at www.onthebeachgroupplc.com/
investor-centre/corporate-governance.

Membership and meetings

The Committee meets at least twice annually and at such 
other times as are necessary to discharge its duties. Only 
members of the Committee have the right to attend meetings. 
The Chief Executive Officer, Chief Financial Officer, as well 
as external advisers and others attend for all or part of 
Committee meetings by invitation when appropriate. The 
Company Secretary acts as secretary to the Committee. 

76

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Board composition and skills

As part of its review of Board composition, the Committee 
reviewed the skills, diversity and capabilities of current Board 
members. This involved self-assessment by each director 
of their skills, areas of functional expertise and sectoral 
experience. The exercise gave the Committee an overview 
of overall skills and experience, identified where there are 
opportunities to further grow the Board’s collective knowledge 
and informed us of those skills we may wish to prioritise when 
preparing future role briefs. Indeed the output of this year’s 
review has meant that we have revised the candidate brief 
for the new Non-Executive Director role, including focussing 
on candidates that can bring, inter alia, governmental/public 
affairs experience.  

As part of the review of Board composition, the Committee 
also considered: 

 ą

 ą

 ą

 ą

 ą
 ą

  the independence of Non-Executive Directors, 

considering the judgement, thinking and constructive 
challenge that they demonstrate in the Board;

  the balance on the Board between Executive and Non-

Executive Directors; 

  diversity of the Board, including age, gender and 

ethnicity;

  the business strategy and how the Board skills and 
capability mix aligns with the current composition;

  length and tenure;
  the effectiveness review of the Board, its principal 
Committees, the Chairman and individual Directors.

Having carried out the review, the Committee is satisfied 
that the Board has the necessary mix of skills and experience 
to fulfil its role effectively. However notwithstanding the 
foregoing, we are mindful that the diversity of the Board could 
be improved and that the Chairman of the Board should not 
be a member of the Audit Committee under the Code. We 
therefore believe that appointing an additional Non-Executive 
Director will ensure that the Board continues to have the skills 
and experience required to support the development and 
delivery of the Company’s strategy. 

All Directors are subject to annual re-election. Further details 
about the particular skills, knowledge and experience each 
Director brings to the Board can be found in the Directors’ 
biographies on pages 64 to 65.

In the coming year, the Committee will have renewed focus on 
reviewing the career and development plans for the Executive 
Team to ensure that there is adequate talent pool of potential 
Executive directors and review talent development throughout 
the Group to ensure there is a sufficient and diverse pipeline of 
talent available to execute the Company's current and future 
strategy.

Diversity

Diversity (in all respects including in terms of socio-economic 
background, race, ethnicity, gender, sexual orientation, age, 
physical abilities, religious and political beliefs) is critical to 
the future success of the business and the Committee fully 
appreciates the benefit of a diverse Board in ensuring the 
broadest range of views, constructive debate and challenge 
and in good decision making. As part of its review of Board 
composition, the Nomination Committee has again considered 
the diversity of the Board, noting that in order to bring the 
widest range of perspectives to the Company, which would 
in turn lead to increased creativity, innovation, debate, 
understanding and ultimately better decision making as a 
whole, diversity should remain a key factor in determining 
appropriate nominations.

The Company and Committee agrees with the aims and 
objectives of the Hampton-Alexander Review on FTSE 
women leaders and the Parker Review on ethnic diversity 
of UK boards and of the Women on Boards Davies Review 
and is committed to diversity on the Board. Whilst noting the 
recommendations of the Reviews, the Company’s policy is to 
appoint the best possible candidate considered on merit and 
against objective criteria, rather than set objectives on gender 
that may deflect from achieving this fundamental target on 
each occasion. As such, while we do not set any particular 
targets, we continue to take diversity in its wider context into 
account and recommend only the most appropriate candidates 
for appointment to the Board. We appreciate, however, we 
have progress to make in terms of improving the diversity of 
the Board and the Executive Team and we will look to address 
this during future appointments.

More information on our approach to diversity and inclusion, 
including details about the gender balance of the Board and 
senior management can be found in the ‘Our People’ section 
of this Report on pages 54 to 56.

Succession planning and talent pipeline

Committee effectiveness

Throughout the reporting period, the Committee continued 
to review the leadership talent pipeline and succession plans 
for the Board, and senior management and the designated 
short and long-term caretakers for each Board and senior role, 
focusing on resolving key areas of vulnerability and taking 
account of the continuing need to consider gender and ethnic 
diversity. The Committee takes an active interest in the quality 
and development of talent and capabilities within the Group, 
ensuring that appropriate opportunities are in place to develop 
high-performing individuals. 

As part of the annual Board evaluation, all members of the 
Nomination Committee participated in an evaluation of the 
Committee. This concluded that the Committee performs 
effectively, with a strong pipeline of candidates resulting in an 
excellent recent appointment to the Board. Further details of 
the evaluation can be found on page 74.

Richard Pennycook
Chairman, Nomination Committee

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

77

GOVERNANCE 
Governance
Report of the Audit Committee

I  am  pleased  to  present  the  Audit  Committee  Report  for  2020.    This 
report  is  intended  to  provide  shareholders  with  an  insight  into  how 
key  topics  were  considered  during  the  year,  together  with  how  the 
Committee discharged its responsibilities.

The role of the Audit Committee is to monitor and review the integrity 
of financial information and to provide assurance to the Board that the 
Group’s internal controls and risk management systems are appropriate 
and regularly reviewed. We also oversee the work of the external auditor, 
approve their remuneration, review and evaluate their performance and 
recommend their appointment.

During  the  year,  the  Audit  Committee  dedicated  substantial  time  to 
reviewing  the  Group’s  financial  statements  at  both  half  and  full  year. 
We  also  continued  to  focus  on  particular  topics  such  as  the  Group’s 
risk  management  programme,  IT  infrastructure  and  cybersecurity.  The 
dramatic  impact  of  COVID-19  has  highlighted  the  importance  of  risk 
management, strong internal controls and business continuity planning 
and we have spent a significant amount of time assessing the impact of 
COVID-19 on the business, including in relation to the measurement of 
assets and liabilities at the year-end and our Going Concern and Viability 
Statements.  Monitoring  the  impact  of  COVID-19  will  continue  to  be  a 
key area of focus for the Committee as the situation continues to evolve.

With  the  assistance  of  management  and  our  external  auditor,  EY, 
the  Committee  has  considered  the  main  financial  reporting  issues, 
estimates and judgements, and we believe that the information in the 
Annual Report is fair, balanced, and understandable and clearly explains 
progress against our strategic and operating objectives. There has been 
no  correspondence  from  the  Financial  Reporting  Council  during  the 
financial year.

Elaine O’Donnell
Chair of the Audit Committee

78

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Role

The main roles and responsibility of the Committee are set out in its terms of reference. The terms of reference are reviewed 
annually by the Committee and proposed changes recommended to the Board. The current terms of reference can be found at the 
Company’s website at www.onthebeachgroupplc.com. The Committee’s main responsibilities are:

Financial reporting

To review the reporting of financial and other information to the shareholders of the Company and 
monitor the integrity of the financial statements, including the application of key judgements in 
determining reported outcomes to ensure that they are fair, balanced and understandable.

External audit

To review the effectiveness and objectivity of the external audit process, assess the independence 
and objectivity of the external auditor and ensure appropriate policies and procedures are in place to 
protect such independence. The Committee is also responsible for developing and implementing the 
Group’s policy on the provision of non-audit services by the external auditor.

Internal audit

To review regularly the need for an internal audit function and to evaluate the effectiveness and 
robustness of the current internal control systems. 

To review and assess the adequacy of the systems of internal control and risk management and 
monitor the risk profile of the business. Review the Company’s procedures for raising concerns.  

Risk management, 
internal controls and 
compliance

Committee composition

The Committee currently comprises three members as detailed below. The Committee members bring a wide range of financial 
and commercial expertise necessary to fulfil the Committee’s duties. Summary biographies of each member of the Committee 
are included on pages 64 to 65.  All members of the Committee are considered to be independent. The Board is satisfied that the 
Committee’s Chair, Elaine O’Donnell, has extensive recent and relevant financial experience and that the Committee as a whole has 
competence relevant to sector in which the Group operates.

Whilst the Board believes the Committee to have the appropriate composition, skills and experience to discharge its 
responsibilities, it is mindful that the Chairman should not be a member of the Audit Committee under the Code. Richard 
Pennycook’s extensive financial experience has proved valuable to the Audit Committee, particularly during this difficult year 
and hence why it was felt it was in the best interests of the Company for Richard to stay on the Committee until a new non-
executive director was appointed. The search for an additional Non-Executive Director is underway (as explained in more detail in 
the Nomination Committee Report on page 76) and Richard Pennycook will accordingly step down from being a member of the 
Committee once the new non-executive director has been appointed.

Committee meetings

The Committee met 3 times during the year and member attendance is shown below.

Member

Status 

Appointment date

Attendance

Elaine O’Donnell (Chair)

Independent

July 2018*

Richard Pennycook 

Independent

April 2019

David Kelly

Independent

August 2015 

3/3

3/3

3/3

*   Elaine was appointed a member of the Committee in July 2018 and appointed Chair in September 2019. 

The agenda for each meeting reflects the annual reporting cycle of the Group and particular matters for the Committee’s 
consideration. Only members of the Committee are entitled to attend meetings; however standing invitations are extended to the 
Chief Financial Officer, Chief Executive, the Company Secretary and external auditor. In addition the Committee also invites other 
senior finance and business managers to attend certain meetings. This allows the Committee to be given a deeper level of insight 
on certain business matters. During the year the Committee met with the external auditor without the Executive Directors being 
present. 

The Company Secretary is secretary to the Committee.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

79

GOVERNANCEGovernance
Report of the Audit Committee

How the Committee Discharged its Responsibilities in FY20

Financial Reporting

Significant matters relating to the Financial Statements considered by the Committee

As part of the process of monitoring the integrity of the financial information presented in the half-year results and the Annual 
Report and Accounts, the Committee reviewed the key accounting policies and judgements adopted by management to ensure 
that they were appropriate. The significant areas of judgement identified by the Committee, in conjunction with management 
and the external auditor, together with a number of areas that the Committee deemed significant in the context of the financial 
statements are set out below:

Description of focus area

Audit Committee action

Adjustments and estimates relating to the COVID-19 
pandemic

The recognition of costs and provisions relating to disruption 
caused by the COVID-19 pandemic is an area of significant 
judgement. These adjustments relate primarily to lost revenue 
resulting from the cancellation of bookings in the financial year 
and beyond. The judgement includes the loss of revenues caused 
by the cancellation and refund of bookings, off-set by extent to 
which related holiday costs can be recovered.

Areas of judgement and estimation include:

 ą

 ą

 ą

   Cancellation provision: This is dependent on the extent 
to which holidays booked in the financial year which 
are travelling in future periods will be cancelled due to 
COVID-19, and dependent on the ability of the Group to 
mitigate costs relating to these cancellations.

   Airline debtor recoverability: At the year end, there is a 
balance due from airlines for cancelled flights. Whilst 
significant amounts have been received post year 
end, a balance remains which has been assessed for 
recoverability risk, and whether any provision is required.

   Supplier prepayment recovery: In the normal course of 
business the Group will advance payments to certain 
hotel suppliers for holidays booked. Due to the level 
of cancellations over the summer, management has 
considered whether these prepayments are recoverable.

Revenue recognition

The Committee have reviewed the key judgements 
and estimates involved in arriving at the overall 
adjustment and are satisfied with the approach of 
management. 

This review included reviewing the judgements and 
estimates for each material component. This review 
was supported by accounting papers provided by 
management.

The Audit Committee is satisfied that, based on 
all information available at the time of signing the 
accounts, the judgements that have been made are 
reasonable.

The Audit Committee has also considered the 
presentation of the adjustments in the Financial 
Statements and given their material nature is satisfied 
that separate disclosure of this adjustment supports a 
fair, balanced and understandable presentation of the 
accounts.

Dependent on the contract with the customer and the nature of 
services provided the Group will either recognise revenue on a 
booked basis where it acts as an agent or a travelled basis where 
it acts as principal. Where the Group operates as an agent a 
provision for expected cancellations is also recorded.

The Audit Committee has considered management’s 
judgements on the appropriateness of the revenue 
recognition policy.

80

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

  
Description of focus area

Audit Committee action

Capitalised website development costs

The Group incurs significant internal costs in respect of the 
development of the Group’s websites. The accounting for these 
costs, as either development costs which are capitalised as 
intangible assets (for enhancement of the website) or expensed 
as incurred (in respect of maintenance), involves judgement.

This year, the proportion of development costs that have been 
capitalised is lower than what would be expected in a normal 
year. This is due to the extent to which the development team 
have supported more operational tasks that have been specific to 
the Group’s response to COVID-19. Development costs,  where 
a future economic benefit can be demonstrated, have been 
capitalised in line with the Group’s accounting policy. 

New Accounting Standards

IFRS 16 ‘Leases’ is effective  for the year ending 30 September 
2020.

Valuation of Goodwill, Intangibles and Investments

The estimated recoverable value of the Group’s intangible assets 
is subjective due to inherent uncertainty involved in forecasting 
and discounting future cash flows.

The principle uncertainty is the extent to which these intangible 
assets will continue to generate cash flows for the Group and 
whether this is sufficient to support the asset value.

This year, management has considered whether the value of 
these assets has been impaired by the current disrupted market.

The Audit Committee has reviewed management’s 
application of the accounting policy adopted and 
the assessment of whether current projects meet 
the criteria required for costs to be capitalised and 
consider the approach and application of this policy to 
be appropriate.

During the financial year, the Committee received 
reports from management in relation to the adoption 
of IFRS 16, which was applied in the Group’s interim 
financial statements. These papers included the 
proposed disclosures in relation to this standard for 
the Annual Report. 

Following discussions with management and the 
Statutory Auditor, the Committee approved the 
disclosures of IFRS 16.  

The Committee have reviewed the accounting and 
are satisfied with the approach of management. The 
Committee are satisfied with the key assumptions 
used in the forecast, including the use of sensitivities 
growth rates and discount rates.

Fair, balanced and understandable

The Committee considered whether the half year results and the Annual Report and Accounts were fair, balanced and 
understandable and whether the information provided was sufficient for a reader of the statements to understand the Group’s 
position and performance, business model, risks and strategy. 

In arriving at its assessment the Committee has:

 ą

 ą
 ą
 ą

  taken into consideration that the Annual Report has been reviewed at several levels within the Group ensuring overall 

balance and consistency; 

  received an early draft of the Annual Report to enable sufficient time for comment and review; 
  satisfied itself that there is a robust process in place to support the fair, balanced and understandable assessment; 
  considered the External Auditor’s review of the Annual Report. 

The Directors’ statement on a fair, balanced and understandable Annual Report and Accounts is set out on page 121 of this 
Report.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

81

GOVERNANCEGovernance
Report of the Audit Committee

Going concern and Viability statement

The Committee reviewed the appropriateness of adopting the 
going concern basis of accounting in preparing the full year 
financial statements and assessed whether the business was 
viable in accordance with the Code. The assessment included 
a review of the principal risks facing the Group, their financial 
impact, how they are managed, the availability of finance, 
including the new CLBILS funding secured in May 2020, and 
the Company’s choice of a three-year assessment period. This 
was supported by a very thorough paper from the CFO. The 
Group’s viability statement is on pages 43 and 44.

External Audit

External Auditor effectiveness and appointment

The Committee oversees the Group’s relationship with the 
external auditor and reviews and makes recommendations 
regarding their reappointment. Throughout the year, the 
Committee has considered the on-going effectiveness of EY, 
looking at the quality of their reports to the Committee, the 
performance of the EY team both in and outside Committee 
meetings and how EY have interacted and challenged 
management. As well as this on-going review the Committee 
considered the effectiveness of EY as part of the 2020 year-
end process. The Committee took a number of factors into 
account when considering the effectiveness of the external 
audit including:

 ą

 ą

 ą

 ą

 ą

 ą

 ą

  The quality of the audit planning covering the approach, 

scope and levels of fees for the audit; 

  Delivery and execution of the agreed external audit 

process for FY20;

  The experience, industry knowledge and expertise of the 

EY audit engagement team;

  EY’s explanation of significant risks to audit quality by 

reference to the Company’s specific circumstances and 
changes to the risks, including COVID-19 implications;

  The competence with which EY handled and 

communicated the key accounting and audit judgments;

  The communication and engagement between  

management, EY and the Committee;

  The steps taken by EY to ensure their objectivity and 

indepedence.

The Committee also sought the views of key members of the 
finance team, senior management and Directors on the audit 
process and the quality and experience of the audit partners 
engaged in the audit.  

The Committee has concluded that overall, EY has carried 
out its audit for 2020 effectively and efficiently and that EY 
continues to provide constructive and independent challenge 
to management and consistently demonstrates a realistic and 
commercial view of the business. Accordingly the Committee 
recommended to the Board, which in turn is recommending to 
shareholders at the forthcoming AGM, that EY should continue 
as external auditor of the Group. 

EY was appointed auditor to the Group in March 2019 
following a competitive audit tender process that commenced 
towards the end of 2018. The lead audit partner will rotate 
every five years to ensure independence. While the Company 
is not a FTSE 350 listed company, we continue to comply with 
the UK Competition and Markets Authority’s Statutory Audit 
Services Order  which states, among other matters, that FTSE 
350 listed companies should put their external audit contract 
out to public tender at least every ten years. The Group 
intends to remain in full compliance with the requirement to 
carry out a formal tender at least once every ten years.

Independence and objectivity 

The Committee takes steps to ensure that the external auditor 
remains objective and independent through a combination of:

 ą

 ą

 ą

  assurances provided by EY on the safeguards in place to  

maintain independence;

  oversight of the non-audit services policy and fees paid  

(see below); and 

  oversight of policy on employing former auditors.

Non-audit services

A formal policy is in place in relation to the provision of non-
audit services by the external auditor to ensure that there is 
adequate protection of their independence and objectivity. The 
policy ensures that the Group benefits from the cumulative 
knowledge and experience of its auditor while ensuring at 
the same time that the auditor maintains the same degree of 
objectivity and independence. 

The Company’s policy is that, except in exceptional 
circumstances, non-audit fees to the audit firm should not 
exceed 70% of the amount of the audit fee for the current 
financial year (audit fee £242,000). In addition, all non-
audit work in excess of £15,000 should be the subject of a 
competitive tender.

Non-audit fees are monitored by the Committee and the 
Committee is satisfied that all non-audit work undertaken 
this year was in line with our policy and did not detract from 
the objectivity and independence of the external Auditors. 
The fees paid to EY in respect of non-audit services during the 
year related to the review of interim Financial Statements and 
the ATOL return and totalled £50,000, representing 20.7% of 
the total audit fee (2019: £55,000, representing 29.7% of the 
total audit fee). These non-audit services are considered to be 
closely related to the work performed by EY as auditor of the 
Group and therefore the auditor is the appropriate firm to carry 
out the services. 

Internal audit

The Committee has again reviewed the need for an internal 
audit function during the year and considers that having no 
internal audit function is appropriate on the grounds that:

 ą

 ą

  Procedures and routines are well established across the 

business; and

  There is a significant degree of senior oversight, 

particularly in respect of ongoing business performance, 
involving both the CEO and CFO.

82

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

The Committee was satisfied that management had given 
sufficient assurances that other monitoring processes 
(including internal reviews of the Group’s operations 
undertaken periodically by senior finance staff) were being 
applied and would be developed using the existing expertise 
of the finance department to help ensure that the Group’s 
system of internal control was functioning as intended. The 
Committee has also gained assurance from reports from 
the external auditors with regard to internal control and risk 
management, supplemented by extended assurance reviews 
by external consultants in key risk areas. For example this year, 
third party consultants were appointed to conduct a review of 
the Group’s processes and controls in relation to information 
security and data protection.

The Committee will, as part of its remit, continue to evaluate 
the effectiveness and robustness of the current system of 
control. As the business continues to grow in size and breadth, 
the Committee will consider in FY21 whether an independent 
Internal Audit Department would be more appropriate 
and to set down the guidelines for the operation of such 
a department, or alternatively, whether the Group should 
operate a rolling programme of internal audit with the support 
of an external adviser.

Risk management and Internal Control

The Board is responsible for establishing, maintaining 
and monitoring the Group’s system of risk management 
and internal control and reviewing its effectiveness. The 
Committee monitors the performance of management in this 
area. We have an ongoing process for identifying, evaluating 
and managing the principal risks faced by the Group. The 
Group’s risks are monitored by the Audit Committee on behalf 
of the Board which sets aside time for an in-depth discussion 
of notable or changing risks to the business. A description 
of the process for managing risk together with a description 
of the principal risks and strategies to manage those risks is 
provided on pages 32 to 42.

Internal control systems are designed to meet the particular 
needs of the Group and the risks to which it is exposed. Such 
systems are designed to manage rather than eliminate the 
risk of not achieving business objectives and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss. The Board seeks to manage this risk by 
having established a well-defined organisational structure, 
clear operating procedures, embedded lines of responsibility, 
delegated authority to executive management and a 
comprehensive financial reporting process. 

Key features of the Group’s system of internal control and risk 
management are:

 ą

 ą

  Risks are highlighted through a number of different 

reviews and culminate in the risk register. The register 
identifies the risk area, the probability of the risk 
occurring, the impact if it does occur and the actions 
being taken to manage the risk to a desired level. The 
risk register is updated twice a year by the Executive 
Team and approved by the Board annually.

  Monthly consolidated Group management accounts. 

These provide relevant, reliable and up-to-date financial 
and non-financial information to management and the 
Board including an income statement, balance sheet 
and cash flow statement. Results are reviewed each 
month by management, the Executive team and the 

Board. Results are compared against expectations and 
significant variances are explained by management.
  Annual budget and quarterly reforecast against which 
management monitor the key business and financial 
activities towards achieving the financial objectives each 
month.

  Detailed appraisal and authorisation procedures for 

capita and operational expenditure.

  Embedded policies and procedures to ensure the 

integrity and accuracy of accounting records and to 
safeguard the Group’s assets.

  Defined management structure and delegation of 

authority to Committees of the Board and associated 
business units.

  Anti-bribery, security and compliance training for all 

employees.

  Monitoring of any whistleblowing or fraud reports.
  Recruitment standards and training to ensure the 

integrity and competence of staff.

 ą

 ą

 ą

 ą

 ą

 ą
 ą

In addition, the Audit Committee receives detailed reports 
from the external auditor in relation to the financial statements 
and the Group’s system of internal controls. The Chair of the 
Audit Committee also has regular interaction with the external 
auditor and senior members of the Group finance department 
in order to monitor and assess the effectiveness of the Group’s 
system of internal controls.

The Board, through the Audit Committee, has reviewed the 
effectiveness of the Group’s system of internal controls in 
operation across the Group. This review covered the material 
controls, including financial, operational and compliance, as 
well as risk management arrangements. No significant control 
failings or weaknesses were identified during the period under 
review.

Whistleblowing

The Group has a formal whistleblowing policy in place which 
provides details of how employees can raise concerns in 
relation to the Group’s activities or the actions of any employee 
of the Group on a confidential basis. This policy is reviewed 
annually by the Audit Committee.  The Group provides a 
whistleblowing telephone service run by an independent 
organisation, allowing employees who do not wish to use 
normal internal line management channels, to raise concerns 
on an entirely confidential basis. The Committee receives 
regular reports on the use of the service, any significant 
reports that have been received, the investigations carried out 
and any actions arising as a result.

Committee Effectiveness review

The Committee has reviewed and considered the 
effectiveness of its performance during the year. The review 
included views of members of the Committee and of regular 
attendees at the various meetings (including the Executive 
Directors). The review indicated that the Committee continues 
to perform well with no significant concerns.

Elaine O’Donnell
Chair, Audit Committee
10 December 2020

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

83

GOVERNANCEGovernance
 Remuneration Report

Annual Statement of the Chairman of the Remuneration 
Committee

In terms of action we took in relation to our workforce during 
the pandemic:

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą

  Weekly company-wide calls held so that employees 
could raise issues and concerns (anonymously if 
preferred) and the Executive Team could cascade 
information on the Group’s response to the pandemic;
  Mental health support available outside of the Group, for 
example through our Employee Assistance Programme;
  Support and guidance produced as to how employees 

could work safely from home;

  Pulse surveys on how our employees were feeling and 

what support they needed;

  Numerous social and wellbeing initiatives to keep up 

morale;

  We kept in regular contact with our furloughed 

colleagues, keeping them up to date with our future 
plans for returning to work and ensuring they had the 
opportunity to ask questions and raise concerns; 

  In the first 3 months of the scheme, for those employees 
earning less than £25,000 per annum who were placed 
on furlough, we topped up their pay to ensure that such 
employees received full pay whilst on furlough;

  Furloughed employees whose salary, at 80%, exceeded 
the £2,500 cap prescribed by the scheme, were topped 
up to receive 80% pay.

From a remuneration point of view, the CEO volunteered to 
forgo his salary for 7 months of the year and the remainder 
of the Board voluntarily agreed to a 20% reduction in salary 
and fees for 6 months of the year. The Executive and Senior 
Management Teams also voluntarily reduced their salary by up 
to 20% for a period of 3 months. There were no other salary 
reductions throughout the Group other than the reductions 
agreed with the Board and senior management. You can 
find out more information on how we have responded to the 
COVID-19  pandemic, including more information on the 
above actions on pages 11 to 12.  

The Committee recognises the Executive Team’s strong 
contribution during the year, the actions taken to mitigate the 
impact of the global pandemic and to protect the Group for the 
long term. However, as announced in April 2020, no bonus 
will be paid to employees, including the Executive Directors, 
in respect of FY20. In addition, the performance targets for 
the LTIP awards granted in FY18 were not met, and therefore 
these awards will lapse in full. No discretion was exercised to 
adjust the outcomes. 

During FY21 we will continue to face the challenge of 
managing the ongoing disruption to the business caused by 
COVID-19 while building on the momentum of the strategy to 
date.  

David Kelly
Chair, Remuneration Committee

As Chair of the Remuneration Committee, I am pleased to 
present the Company’s Remuneration Report for the year to 
30 September 2020.

Review of FY20

During the first half of the financial year, we made very good 
progress on the implementation of our strategy. The failure 
of TCG created a unique opportunity for the Group and 
during the first four months of the financial year, the Group 
priced competitively and increased market share, with sales 
growth of nearly 30 per cent (excluding Classic Collection 
Holidays) for summer 2020 departures. This performance was 
supported by a significant increase in offline marketing spend 
in the early months of FY20 which resulted in the Group's 
highest ever year-on-year growth in brand awareness. Our 
new Classic Package Holidays brand was also performing 
well in its first year post launch and we were continuing to 
expand our long haul offering. 

Despite this excellent progress, the outbreak of COVID-19 led 
to a rapid slowdown in demand for foreign travel followed by 
a complete closure of airspace across Europe by mid-March. 
Bookings fell sharply and a significant proportion of holidays 
booked in H1 and due to travel in H2 were cancelled. 

However the early action we took to manage risk and 
conserve cash in the wake of the outbreak has stood us in 
good stead. You can read more about these actions on pages 
11 to 12. 

84

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Board changes

As announced in June 2020, Paul Meehan stepped down as 
CFO, and from the Board, on 17 July 2020. The remuneration 
terms agreed by the Committee in respect of Paul’s departure 
are in line with our Directors’ Remuneration Policy and include 
no special arrangements. Reflecting Paul’s performance during 
his tenure, the Committee determined that Paul should be 
treated as a good leaver for the purposes of his outstanding 
LTIPs, which all remain subject to their original performance 
conditions and vesting terms. Full details are set out on page 
99.  

We were delighted to welcome Shaun Morton to the Board 
as our new CFO on 17 July 2020. As part of his appointment, 
the Committee took the opportunity to set Shaun’s pension 
contribution at 3% of eligible earnings, in line with the rest 
of the workforce. Shaun’s salary is set at a lower level than 
his predecessor, reflecting that Shaun is new to the role. As 
Shaun becomes established in the role, his salary will be 
reviewed, in line with the Directors’ Remuneration Policy. No 
buyout awards were made. There are a number of legacy 
share awards made to Shaun prior to his appointment as 
CFO which either operate as “restricted share awards” with 
no performance criteria, or where the performance criteria 
are specific strategic targets rather than the EPS/TSR metrics 
in the LTIP awards for Executive Directors. These remain in 
place on the terms set prior to Shaun’s appointment as CFO, 
consistent with the Directors’ Remuneration Policy.

FY21 Remuneration approach

Key decisions by the Remuneration Committee in respect of the 
remuneration of the Executive Directors in FY21 include:

 ą

 ą

 ą

  Neither Simon nor Shaun will receive a salary increase 
during FY21 (the average increase across the wider 
workforce will be 1%)

  The maximum bonus opportunity remains unchanged 
at 100% of salary and the bonus will continue to be 
based on Group PBT (70% weighting), and non-financial 
targets relating to net promoter score and employee 
engagement (30% weighting). The forward-looking 
targets are deemed to be commercially sensitive but full 
details will be disclosed on a retrospective basis in next 
year’s Annual Report and Accounts. 

  It is intended that LTIP awards will be granted during 

FY21 of 100% of salary for Simon Cooper (reflecting his 
material shareholding) and 200% of salary for Shaun 
Morton (to support him in building his shareholding and 
aligning interests with shareholders). The performance 
conditions will be based 70% on EPS performance 
and 30% on absolute TSR measured over a three year 
period. Targets will be disclosed at the time of grant in 
the RNS announcements.

Corporate Governance developments 

The Committee actively monitors developments in corporate 
governance and the guidelines produced by shareholders and 
their representative bodies. Whilst we had already made a 
number of early changes to align with the 2018 Code and the 
new regulatory requirements, we have taken further steps 
for 2019/20, including the alignment of Shaun’s pension 
contribution with the wider workforce noted above, and the 
disclosure of our CEO pay ratio. 

During the year, we operated within the Directors’ 
Remuneration Policy (“Policy”) that was approved by the 
shareholders at the 2019 AGM, a summary of which can be 
found in the next section. That Policy is due for review and 
approval by shareholders at the 2022 AGM. We did consider 
the possibility of bringing forward the triennial review of the 
Policy for a vote at the forthcoming 2021 AGM in order to 
update the Policy in response to the revised UK Corporate 
Governance Code but given that: 

 ą

 ą

 ą

  we are satisfied that the Policy continues to support 
the Company’s strategy for the forthcoming year: to 
retain and motive our management team, to drive strong 
returns for our shareholders and to promote the long-
term success of the Company; 

  the pension provision for Executive Directors is now 

aligned with the wider workforce;

  we have introduced a policy that post-cessation of 

employment, Directors should continue to be bound 
by any holding period for any share awards they have 
received, as if they were still in employment. 

we have chosen to operate the existing Policy through FY21.

We will therefore review the Policy in full over the course of 
FY21 and will engage with our shareholders in relation to 
any revised proposed remuneration framework so that it can 
effectively support our senior leaders and align our growth 
strategy as it continues to evolve. We will also ensure that 
there is engagement with the wider workforce to explain how 
executive remuneration aligns with the wider company policy.

The Committee has considered and believes that the current 
Policy and practices are consistent with the six factors set out 
in Provision 40 of the Code (see page 88 for more information 
in this respect) and the Committee will review and ensure that 
our new policy continues to adhere to these principles.

Key activities of the Remuneration Committee

Key activities of the Remuneration Committee during the year 
included:

 ą

 ą

 ą

 ą

 ą

 ą

 ą

 ą
 ą

 ą

  Agreeing the performance against the targets and 

vesting of the 2017 LTIP awards.

  Setting the performance targets for the Executive 

Directors FY20 annual bonus.

  Agreeing the population, award levels and performance 
targets for the FY20 LTIP awards and restricted share 
awards.

  Determining leaver terms regarding Paul Meehan, CFO 
and approving remuneration package for new CEO, 
Shaun Morton.

  Approving the Directors’ Remuneration Report for the 

FY19 Annual Report.

  Reviewing Group-wide pay and conditions and share  

plans.

  Reviewing base salaries of Executive Directors and 

Executive Team.

  Reviewing feedback from 2020 AGM.
  Review performance of independent advisers and fees 

over the year.

  Monitoring the developments in the corporate 

governance  environment and investor expectations.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

85

GOVERNANCEGovernance
Remuneration Report

Annual Statement of the Chairman of the Remuneration Committee

In summary, the Committee is committed to ensuring that 
we are responsive to developments in best practice, as 
well as a transparent approach in respect of executive pay. 
Should you have any queries or comments on this Report, or 
more generally in relation to the Company’s remuneration, 
then please do not hesitate to contact me via the Company 
Secretary.

I hope that you find the information in this report helpful and 
informative, and I look forward to your continued support at 
the Company's Annual General Meeting.

David Kelly
Chair of the Remuneration Committee

Shareholder engagement

The Company is committed to maintaining good 
communications with shareholders to ensure an open 
and transparent dialogue around executive remuneration 
arrangements. The AGM offers an opportunity for the 
Committee to meet and communicate with investors, giving 
shareholders the opportunity to raise any issues or concerns 
they may have. 

The Remuneration Committee considers shareholder feedback 
received on the Directors’ Remuneration Report each year 
and guidance from shareholder representative bodies more 
generally. Ahead of the publication of last year’s Annual 
Report, Richard Pennycook as Chairman of the Board and 
David Kelly as chair of the Remuneration Committee led an 
engagement process with major shareholders to discuss, 
inter alia, the remuneration arrangements for the year ended 
30 September 2019, for which the majority of shareholders 
expressed their support for the arrangements. 

Shareholders’ views are key inputs when shaping 
remuneration policy and as mentioned above, we will be 
consulting with major shareholders during FY21 in relation to 
the proposed new Policy.

Remuneration Report 

This report has been prepared in accordance with The Large 
and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (as amended 
in 2018 and 2019), the UKLA Listing Rules and the UK 
Corporate Governance Code. The report is split into four parts:

 ą
 ą
 ą

 ą

  This Annual Statement.
  Remuneration at a glance.
  A summary of The Directors’ Remuneration Policy which 
was approved by shareholders at the 2019 AGM and 
which will continue to apply without amendment for the 
forthcoming year. 

  The Annual Report on Remuneration which sets out 
payments made to the Directors and details the link 
between Company performance and remuneration 
for the 2020 financial year. The Annual Report on 
Remuneration together with this statement is subject to 
an advisory shareholder vote at the 2021 AGM.

86

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Remuneration at a glance

FY20 Implementation of Policy

FY21 Implementation of Policy

Salary

 ą

Pension

Bonus

LTIP

 ą

 ą
 ą

 ą

 ą

 ą

Salary increase of 1.5% for Simon Cooper and former CEO Paul 
Meehan (effective 1 January 2020). Increase was in-line with 
the average increase provided across the wider workforce: 
 ą
Simon Cooper (CEO): £207,060 (FY19: 204,000)
 ą
Paul Meehan (Former CFO): £314,650 (FY19: 310,000)
 ą
Shaun Morton (CFO): £250,000

Simon Cooper (CEO): 3% of eligible earnings (in line with wider 
workforce)
Paul Meehan (Former CFO): 15% of salary
Shaun Morton (CFO): 3% of eligible earnings (in line with wider 
workforce)

The bonus scheme did not operate in FY20

Performance conditions for FY18 LTIP award (performance 
period ending 30 September 2020) were not met.
LTIP awards were granted to Simon Cooper (100% of salary)  
and Paul Meehan (200% of salary).

 ą

   No salary increase in FY21 (average 
increase across the wider workforce 
will be 1%)

 ą

   No changes (all Executive Directors in 

line with wider workforce)

 ą Max opportunity: 100% of salary
 ą

Performance targets:
 ą PBT: 70% weighting
 ą Net Promoter Score and Employee 
Engagement Score: 30% weighting

 ą
 ą

Simon Cooper: 100% of salary
Shaun Morton: 200% of salary

Shareholding 
requirement

Executive Directors must establish a shareholding of 200% of salary over a 5 year period. In addition to the 
in-employment requirement, Directors continue to be bound by any holding period for any share awards they 
hold after leaving employment with the Group.

COVID-related actions

Action taken

Salary 
reductions

Government 
support

CEO volunteered to forgo 100% of his salary for 7 months (March to September).

 ą
 ą Other Board members voluntarily agreed to a 20% reduction in salary and fees for 6 months (April to 

September).
Executive and Senior Management team also agreed to a voluntary reduction in salary of up to 20% for 3 
months.

The Group used the Coronavirus Job Retention Scheme to protect jobs for the longer term and enable the 
Group to retain its capacity to scale up in line with customer demand. 
In the first 3 months of the scheme, furloughed employees whose normal salary was less than £25,000 
were topped up to full pay. Furloughed employees whose salary, at 80%, exceeded the £2,500 cap 
prescribed by the CJRS were topped up to receive 80% pay.
The remainder of the workforce remained employed on full pay.

 ą

 ą

 ą

 ą

Variable pay

 ą No annual bonus plan was operated across the Group.

LTIP Performance

Threshold          
(25% vests)

Maximum               

(100% vests)

EPS1

TSR2

29.25p

8%

29.25p

15%

1    EPS for year ending 30 September 2020.

2    Annualised TSR of the Company over the three year period to 30 September 2020.

Actual

0.4p

-13.4%

Outcome

0%

0%

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

87

GOVERNANCEGovernance
Remuneration Report

CEO remuneration outcome

2019/20 Maximum 
(inc 50% share price growth)

209

207

414

207

2019/20 Target

209

124

259

2019/20 Fixed

209

2019/20 Actual

89

£0

£250

£500

£750

£1,000

Remuneration (£’000)

Fixed (Salary, benefits and pension)

Bonus

LTIP

Impact of share price appreciation 

UK Corporate Governance Code

Clarity

Predictability

Our current Policy is structured in a way that clearly supports 
the financial objectives and the strategic priorities of the Group. 
The remuneration arrangements and Policy are clearly disclosed 
each year in the Annual Report. The Policy is well understood 
internally by Executives and the Committee regularly engages 
with shareholders to explain our approach to executive pay.

The Committee sets specific targets for different levels of 
performance which are communicated to Executives and 
disclosed to shareholders. A potential range of performance 
scenarios and remuneration outcomes are set out in the chart 
above.

Simplicity

Proportionality

The Policy consists of three main elements: salary, annual 
bonus and a single LTIP, so the incentive arrangements are 
considered easy to communicate. The annual bonus award is 
based on a combination of clearly defined financial and non-
financial targets. The vesting of LTIP awards is based on EPS 
growth and relative TSR performance.  No complex structures 
are used to facilitate the operation of the incentive plans and 
payments are made either in cash or shares.

Variable performance related elements represent a significant 
proportion of total remuneration opportunity for Executive 
Directors and the Committee considers appropriate financial 
and non-financial performance measures each year to ensure 
that there is a clear link to strategy.  The Committee may 
exercise discretion to ensure that payouts are appropriate 
and are aligned with underlying performance.

Risk

Alignment with culture

There is an appropriate mix of fixed and variable pay and 
financial and non-financial objectives.  There are measures in 
place to ensure alignment with long-term shareholder interests 
such as post-vesting retention periods and shareholding 
requirements. Comprehensive clawback and malus provisions 
are in place across all incentive plans and the Committee’s 
ability to use its discretion to override formulaic outcomes are 
considered important controls to prevent inappropriate reward 
outcomes.

Remuneration arrangements for the Executive Directors are 
flowed down through the organisation to ensure that there 
are common goals.  In determining Executive remuneration 
policies and practices, the Committee considers the overall 
remuneration framework for our wider workforce and 
ensures that such policies and practices are consistent with 
the Company’s purpose, values and strategy.

88

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Governance
Summary of Remuneration Policy

Introduction

The Directors’ Remuneration Policy (the ‘Policy’) was approved by shareholders at the AGM on 7 February 2019 (81.80% of votes 
cast being in favour) and became effective from that date. There are no proposals to amend the Directors’ Remuneration Policy at 
the 2021 AGM. 

A summary of the policy (with updated references, where relevant) is included for reference to assist with the understanding of the 
contents of this report. The full policy is detailed in our 2018 Annual Report, which can be found in the ‘Investors centre’ section 
under ‘Reports and presentations’ on the Company’s website (www.onthebeachgroupplc.com). 

The following table summarises each element of remuneration and how it supports the Company’s short and long term strategic 
objectives.

Base Salary

Short and long term strategic objectives

Operation

Provides a base level of remuneration to support recruitment 
and retention of Executive Directors with the necessary 
experience and expertise to deliver the Company’s strategy.

Salaries are reviewed annually and any changes are normally 
effective from 1 January in the financial year. The Committee 
considers a number of factors when determining an appropriate 
level of salary such as remuneration practices within the 
Company and the economic environment. 

Opportunity

Base salaries will be set at an appropriate level within a 
comparator group of listed companies of comparable size 
and will normally increase in line with increases made to 
the wider employee workforce.  The Committee recognises 
that Simon Cooper’s current base salary is below the 
market level, but it has given regard to Simon’s considerable 
shareholding in the Company, and the desire to focus the 
remuneration structure on a long term strategy.

Performance metrics used, weighting and time period 
applicable

None

Benefits

Short and long term strategic objectives

Operation

Provides a competitive level of benefits

The Executive Directors receive benefits which include family 
private health cover. The Remuneration Committee recognises 
the need to maintain suitable flexibility in the determination of 
benefits to ensure it is able to support the objective of attracting 
and retaining personnel.

Opportunity

The maximum will be set at the cost of providing the benefits 
described.

Performance metrics used, weighting and time period 
applicable

None

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

89

GOVERNANCEGovernance
Summary of Remuneration Policy

Pensions

Short and long term strategic objectives

Operation

To provide a competitive level or retirement benefits.

On recruitment, the Committee maintains the ability to provide 
pension funding in the form of a salary supplement, which would 
not form part of the salary for the purposes of determining the 
extent of participation in the Company’s incentive arrangements.

Opportunity

Performance metrics used, weighting and time period applicable

15% of base salary for existing Executive Directors 
(although both Executive Directors currently receive 
contributions equivalent to 3% of eligible earnings, which 
is in line with the rest of the workforce). The Committee 
intends to align pension contribution with the wider 
workforce for any Executive Director recruited in the 
future.  

None

Annual Bonus Plan

Short and long term strategic objectives

Operation

The Annual Bonus Plan provides a significant incentive to 
the Executive Directors linked to achievement in delivering 
goals that are closely aligned with the Company’s strategy 
and the creation of value for shareholders.

Annual bonuses are part paid in cash and part in shares. Up to 
50% of any award will be deferred into shares for two years.  
Malus will apply up to the date of the bonus determination 
and clawback will apply for two years from the date of bonus 
determination.

Opportunity

The maximum bonus opportunity is 100% of base salary.

Performance metrics used, weighting and time period 
applicable

Performance is measured over the financial year. The majority 
of the annual bonus will be based on performance against 
stretching PBT targets, with the balance based on non-financial 
metrics which are aligned to the business strategy. 

The Remuneration Committee is of the opinion that given the 
commercial sensitivity arising in relation to the detailed financial 
targets used for the annual bonus, disclosing precise targets in 
advance would not be in shareholder interests. Actual targets, 
performance achieved and awards made will be published at the 
end of the performance periods so shareholders can fully assess 
the basis for any pay-outs under the annual bonus. 

The Remuneration Committee retains discretion in exceptional 
circumstances to change performance measures and targets 
and the weightings attached to performance measures part-way 
through a performance year if there is a significant and material 
event which causes the Remuneration Committee to believe 
the original measures, weightings and targets are no longer 
appropriate. Discretion may also be exercised in cases where the 
Remuneration Committee believe that the bonus outcome is not 
a fair and accurate reflection of business performance.

90

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Long-Term Incentive Plan (LTIP)

Short and long term strategic objectives

Operation

Awards are designed to incentivise the Executive Directors 
to maximise total shareholder returns by successfully 
delivering the Company’s objectives and to share in the 
resulting increase in total shareholder value. 

The use of:

›  EPS ensures Executive Directors are focused on 

ensuring the annual profit performance targeted by 
the Annual Bonus Plan flows through to long-term 
sustainable EPS growth. 
absolute TSR measures the success of the 
implementation of the Company’s strategy in delivering 
a minimum level of return.

› 

Awards are granted annually to Executive Directors in the form of 
nil cost options. These will vest at the end of a three year period 
subject to: 

› 

› 

the Executive Director’s continued employment at the date of 
vesting; and 
satisfaction of the performance conditions. 

The Remuneration Committee may award dividend equivalents 
on awards to the extent that these vest.

A further two year holding period post vesting will apply. Malus 
will apply for the period from grant to vesting with clawback 
applying for the two year period post vesting.

Opportunity

Maximum award of 200% of base salary. 25% of the award 
will vest for threshold performance. 100% of the award 
will vest for maximum performance. Straight line vesting 
between these points.

Performance metrics used, weighting and time period 
applicable

The performance conditions for awards are currently split 
between EPS growth (70%) and TSR (30%).  The Remuneration 
Committee may change the balance of the measures, or use 
different measures for subsequent awards, as appropriate. 
No material change will be made to the type of performance 
conditions without prior shareholder consultation. 

The Remuneration Committee retains discretion in exceptional 
circumstances to change performance measures and targets 
and the weightings attached to performance measures part-way 
through a performance period if there is a significant and material 
event which causes the Remuneration Committee to believe 
the original measures, weightings and targets are no longer 
appropriate. Discretion may also be exercised in cases where the 
Remuneration Committee believe that the vesting outcome is not 
a fair and accurate reflection of business performance. 

HMRC Share Incentive Plan

Short and long term strategic objectives

Operation

To encourage wide employee share ownership and thereby 
align employees’ interests with shareholders.

The Company has a share incentive plan in which the Executive 
Directors are eligible to participate (which is HMRC registered 
and is open to all eligible staff).

Opportunity

UK scheme in line with HMRC limits as amended from time 
to time.

Performance metrics used, weighting and time period 
applicable

None.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

91

GOVERNANCEGovernance
Summary of Remuneration Policy

Shareholding Requirement

Short and long term strategic objectives

Operation

To support long term commitment to the Company and 
the alignment of Executive Director interests with those of 
shareholders.

Opportunity

200% of salary.

The Remuneration Committee has adopted formal shareholding 
guidelines that will encourage the Executive Directors to 
build up over a five year period and then subsequently hold 
a shareholding equivalent to a percentage of base salary.  
Adherence to these guidelines is a condition of continued 
participation in the equity incentive arrangements.

Performance metrics used, weighting and time period 
applicable

None 

Non-Executive Director Fees

Short and long term strategic objectives

Operation

Provides a level of fees to support recruitment and retention 
of Non-Executive Directors with the necessary experience 
to advise and assist with establishing and monitoring the 
Company’s strategic objectives.

The Board as a whole is responsible for setting the remuneration 
of the Non-Executive Directors, other than the Chairman whose 
remuneration is considered by the Remuneration Committee and 
recommended to the Board. 

Non-Executive Directors are paid a base fee and additional fees 
for acting as chair of committees. The Chair of the Board does 
not receive any additional fees for membership of committees.

Fees are typically reviewed every three years based on equivalent 
roles in an appropriate comparator group used to review salaries 
paid to the Executive Directors. Fees may be reviewed more 
regularly than this in exceptional circumstances, such as a 
significant increase in the size or complexity of the business.

Non-Executive Directors do not participate in any variable 
remuneration or benefits arrangements.

Performance metrics used, weighting and time period 
applicable

None 

Opportunity

The base fees for Non-Executive Directors are set at a 
market rate.  In general, the level of fee increase for the 
Non-Executive Directors will be set taking account of any 
change in responsibility and will take into account the 
general rise in salaries across the UK workforce.  

The Company will pay reasonable expenses incurred by the 
Chairman and Non-Executive Directors.

92

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Governance
Annual Report on Remuneration

The Remuneration Committee’s Annual Report on remuneration for the year ended 30 September 2020 is set out below. The 
Statutory Auditor is required to report on the following information up to and including the Statement of Director’s Shareholdings 
requirement and Share Interests. 

How Remuneration Links with Strategy 

It is essential that a fair, competitive and attractive remuneration policy is in place in order to ensure the future success of the 
Company. Our remuneration policy is designed to be fair and competitive, support the strategic objectives of the Company and 
motivate the Executive Directors to deliver the short and long-term strategy as set out on pages 19 to 23. In the diagram below, 
we summarise how the Company’s strategic priorities are aligned with the remuneration policy. 

Strategic priority 

1

2

3

4

5

6

Investing in talent and technology to extend core capabilities. 

Driving an efficient increase in traffic through branded and direct channels. 

Personalising our customer experience. 

Leveraging increased revenue through direct and differentiated supply. 

Inspiring holidaymakers with destination agnostic search technologies.

Reaching an ever-wider audience of beach holidaymakers through product, channel and geographic expansion.

Metric

Scheme

Measurement period

Link with strategy

Profit Before Tax (PBT)

Annual bonus

1 year

Progress towards the following strategic priorities 
drive an increase in profit:

1

2

3

4

5

6

Employee Engagement 
Score (EES)

Annual bonus

1 year

Employee satisfaction is impacted by the following 
strategic priorities:

1
1

Customer Satisfaction/Net 
Promoter Score (NPS)

Annual bonus

1 year

Customer satisfaction will be positively impacted 
by the following strategic priorities:

Earnings Per Share (EPS)

LTIP scheme

3 years

Absolute Total Shareholder 
Return (TSR)

LTIP scheme

3 years

1

3

5

6

Progress towards the following strategic priorities 
drive an increase in earnings over the longer term:

1

2

3

4

5

6

Progress towards the following strategic priorities 
drive earnings growth, and in turn should provide 
returns for shareholders in the long-term through 
share price growth and dividends:

1

2

3

4

5

6

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

93

GOVERNANCE 
 
 
 
 
 
Governance
Annual Report on Remuneration

Single total figure of remuneration

Executive and Non-Executive Directors (Audited)

The table below sets out the single total figure of remuneration and breakdown for each Executive and Non-Executive Director in 
respect of the 2020 financial year. Comparative figures for the 2019 financial year have also been provided. 

Figures provided have been calculated in accordance with the new UK disclosure requirements: the Large and Medium-Sized 
Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (Schedule 8 to the Regulations), as amended in 
2018 and 2019. 

Single total figure of remuneration for Executive Directors (audited)

Simon Cooper

Shaun Morton(1)

Paul Meehan(2)

2020 
(£’000)

2019 
(£’000)

2020 
(£’000)

2019 
(£’000)

Fixed Pay

Base Salary (3)

Benefits (4)

Pension (5)

Total Fixed Pay

Bonus (6)

Variable Pay

LTIP (7), (8) 

Total Variable Pay

2020 
(£’000)

86

2

1

89

0

0

0

2019 
(£’000)

204

1

1

206

0

99

99

52

0.5

0.5

53

0

0

0

Total Single Figure of Remuneration

89

305

53

-

-

-

-

-

-

-

-

234

310

2

39

275

0

0

0

275

2

45

357

93

185

278

635

Notes:

(1)    Shaun Morton joined the Board on 17 July 2020. The 2020 remuneration data reflects pay for the period in which he was a Director of the Company.

(2)     Paul Meehan stood down as a Director on 17 July 2020 and the 2020 remuneration data reflects pay for the period in which he was a Director of the Company.   

(3)     Simon Cooper’s salary was increased to £207,060 with effect from 1 January 2020 however Simon voluntarily sacrificed his salary for 7 months of the year from 
March 2020 to September 2020 in light of the COVID-19 pandemic. Consistent with rest of the Board, Paul Meehan voluntarily agreed to a 20% pay cut from April 
and this was applicable for 3 months until he announced his resignation in June.

(4)     Taxable benefits received were family medical insurance.

(5)    Pension benefits in respect of Simon Cooper and Shaun Morton are employer contributions to the Group workplace pension scheme (3% of eligible earnings) in line 

with the rest of workforce. Paul Meehan was previously made a payment in lieu of pension contributions equivalent to 15% of his base salary. 

(6)     Annual bonus payments for performance in the relevant financial year. For FY20, no bonuses have been paid.

(7)   The value of the LTIP for 2020 for Simon Cooper and Paul Meehan relates to the 2018 award, which had a three year performance period ending 30 September 2020. 

Based on performance over this period, the Remuneration Committee determined that none of the award would vest.  

(8) 

The value of the LTIP for 2019 relates to the 2017 award, which had a three-year performance period ending 30 September 2019. Based on performance over this 
period, the Remuneration Committee determined that 22.9% of the maximum award vested on 26 November 2019, equivalent to 22,776 nil-cost options in the 
case of Simon Cooper and 42,705 nil-cost options in the case of Paul Meehan. The value of the award included above is therefore £98,847.84 in the case of Simon 
Cooper and £185,339.70 in the case of Paul Meehan, based on the closing share price of 434 pence at the vesting date. In the case of Simon Cooper £56,068.08 of 
the £98,847.84 and in the case of Paul Meehan £99,502.65 of the £185,339.70 is attributable to share price appreciation over the period to the vesting date based 
on the original share price of 201 pence used to determine the original number of awards on grant.  

94

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

  
Single total figure of remuneration for non-executive directors (audited)

Fixed Pay

Fees(3)

Benefits

Pension

Total Fixed Pay

Variable Pay

Bonus

LTIP

Total Variable Pay

Richard Pennycook (1) 

David Kelly (2)

Elaine O’Donnell

2020 
(£’000)

2019 
(£’000)

2020 
(£’000)

2019 
(£’000)

2020 
(£’000)

2019 
(£’000)

145

0

0

145

0

0

0

67

0

0

67

0

0

0

57

0

0

57

0

0

0

95

0

0

95

0

0

0

51

0

0

51

0

0

0

57

0

0

57

0

0

0

Total Single Figure of Remuneration

145

67

57

95

51

57

Notes:

(1)    The 2019 remuneration data reflects that Richard Pennycook was appointed Non-Executive Chairman of the Board and Chair of the Nomination Committee from 1 

April 2019. 

(2)    The 2019 remuneration data reflects that David Kelly acted as interim Chairman of the Board and interim Chair of the Nomination Committee from 1 December 2018 
until 31 March 2019, for which role he received an additional fee of £32,667. David Kelly resumed his role as Senior Independent Director from 1 April 2019 and 
continued to Chair the Remuneration Committee following Richard Pennycook’s appointment as Chairman of the Board on 1 April 2019.

(3)    All Non-Executive Directors voluntarily agreed to a 20% reduction in their fees for 6 months of the year from April 2020 to September 2020 in light of COVID-19 .

Additional information regarding single figure table (audited)

The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to the 
business strategy, shareholder expectations, the markets in which the Group operates and external advice. To the extent that any 
performance condition is not met, the relevant part of the award will lapse. There is no retesting of performance. 

Bonus awards (audited) 

2020 annual bonus awards and performance targets

For the year ended 30 September 2020, the maximum bonus opportunity for Simon Cooper and the former CFO, Paul Meehan, 
would have been 100% of salary.

As noted in the Chairman’s statement, the performance of the Group in H2 has been significantly impacted by COVID-19 and the 
Group took swift and affirmative action in response. The Committee recognises the strong contribution of the Executive Directors 
and the wider Executive team during FY20, and the actions taken to mitigate the impact of the global pandemic and protect the 
Group for the long term. Notwithstanding this, as announced in April 2020, the Committee determined (with the agreement of the 
CEO) that it would not be appropriate to pay a bonus to employees, including the Executive Directors for FY20. The annual bonus 
plan was therefore cancelled for the year. 

Paul Meehan stepped down as CFO on 17 July. As noted above, Paul did not receive any bonus in respect of FY20. Please see 
page 99 for further details of Paul’s leaving arrangements.

Shaun Morton joined the Board on 17 July 2020. At such point, it had already been agreed that no bonuses would be awarded 
throughout the Group, therefore he was not eligible for a bonus in respect of the period from 17 July 2020 to 30 September 2020. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

95

GOVERNANCEGovernance
Annual Report on Remuneration

Long term incentives awarded in FY18 with performance period ending in 2020 

Simon Cooper and Paul Meehan were both granted awards on 20 December 2017 with a three year performance period 
commencing on 1 October 2017 and ending on 30 September 2020. The awards were due to vest in December 2020. 
Performance under the awards was based on EPS (70% weighting) and annualised TSR (30% weighting), as set out below.

The EPS condition applying to 70% of the awards is provided in the table below:

EPS for year ending 30 September 2020

Less than 29.25p

29.25p

35.75p or above

Vesting

0%

25%

100%

Between 29.25p and 35.75p

Straight line vesting between 25% and 100%

Actual EPS: 0.4p

0%

The Absolute TSR condition applying to 30% of the awards is provided in the table below:

Annualised TSR of the Company over the three year period to 
30 September 2020

Less than 8%

8%

15% or above

Between 8% and 15%

Actual TSR: -13.4%

Vesting

0%

25%

100%

Straight line vesting between 25% and 100%

0%

Based on the above performance outcomes, none of the awards vested. No discretion was applied to the final vesting outcome 
shown above. 

96

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Long term incentives awarded in 2020 (audited)

The table below sets out the details of the Long-Term Incentive Plan awards granted in the 2020 financial year. Vesting will be 
determined according to the achievement of performance conditions as outlined below. 

Director

LTIP

Value of 
award

Face value of 
award (£’000)

Number 
of shares 
awarded

Exercise 
Price (£)

Percentage of 
award vesting 
at threshold 
performance

Performance 
period end 
date

Performance 
conditions

Simon 
Cooper

Paul 
Meehan

LTIP – 
nil cost 
option

LTIP – 
nil cost 
option

100% of 
salary

200% of 
salary

£204

53,487

Nil

25%

£620

162,559

Nil

25%

30 December 
2022

30 December 
2022

EPS (70%)

Absolute TSR 
(30%)

EPS (70%)

Absolute TSR 
(30%)

The awards were granted on 3 December 2019. The number of shares awarded is calculated using the closing share price on 30 
September 2019, which was £3.814.

The EPS condition applying to 70% of the awards is provided in the table below:

Performance tier

Cumulative EPS over the three financial years 
FY20, FY21 and FY22(1)

% of EPS element capable of vesting

Below threshold

 Less than 77.7 pence

Threshold

Maximum

77.7 pence

94.9 pence or above

0%

25%

100%

Between threshold and maximum

Between 77.7 and 94.9 pence

25% - 100% pro-rata on a straight line 
basis

(1)    Cumulative EPS means the sum of the actual EPS for FY20, FY21 and FY22.

The Absolute TSR condition applying to 30% of the awards is provided in the table below:

Performance tier

Below threshold

Threshold

Maximum

Annualised TSR over the three year 
performance period

Less than 8%

8%

15% or above

Vesting

0%

25%

100%

Between threshold and maximum

Between 8% and 15%

25% - 100% pro-rata on a straight line 
basis

Absolute TSR is averaged over a one month period prior to the beginning and end of the performance period. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

97

GOVERNANCEGovernance
Annual Report on Remuneration

Shaun Morton was granted an award under the LTIP scheme during the year under the review, albeit this award was granted whilst 
Shaun was acting as Director of Finance and prior to him becoming an Executive Director on 17 July 2020:

Director

LTIP

Value of 
award

Face value of award 
(£’000)

Number of shares 
awarded

Exercise Price 
(£)

Performance 
conditions

Shaun Morton

LTIP – nil cost 
option

50% of 
salary

£67.5

17,698

Nil

None  - subject 
to continued 
employment

The award was granted on 3 December 2019. The number of shares awarded is calculated using the closing share price on 30 
September 2019, which was £3.814.

Payments for loss of office (audited)

Paul  Meehan  ceased  to  be  a  Director  with  effect  from  17  July  2020  but  was  placed  on  garden  leave  until  29  December  2020 
(Termination Date).

 ą

 ą

 ą

 ą
 ą

  Paul was entitled, under his service agreement, to receive his salary and contractual benefits up to the Termination Date. 
The Committee agreed to make a lump sum payment to Paul in respect of his basic salary accruing from 17 July 2020 to 
the Termination Date, equal to £142,802.69, together with a sum in lieu of pension contributions equal to £23,598.75. Paul 
was also paid a sum in lieu of 5.5 days’ accrued but untaken holiday equal to £6,656.06. Paul will continue to receive other 
contractual benefits (such as family medical insurance) until the Termination Date (equal to £1,309.55).

  The Committee determined that Paul was a good leaver in relation to outstanding LTIP awards. In accordance with the rules 
of the LTIP, the outstanding awards will vest on their normal vesting dates, after a pro rata reduction to reflect the period of 
time served during the applicable vesting period. The awards will only vest to the extent the relevant performance conditions 
(measured over the full performance period) are achieved. All outstanding awards will remain subject to malus and clawback.

  As set out in more detail above, in relation to the LTIP award granted to Paul in FY18, which had a three-year performance 
period ending 30 September 2020, based on performance over this period, the Remuneration Committee determined that 
none of the award would vest.  

  Paul received no other payments by way of compensation for loss of office. 
  The Company has a policy that post-cessation of employment, Directors should continue to be bound by any holding period 

for any share awards they have received, as if they were still in employment. Paul will abide by this policy.

There were no other payments to past Directors or payments for loss of office to Directors during FY20.

98

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Statement of directors’ shareholdings and share interests (audited)

Director

Share plan awards subject 
to performance condition(1)

Share plan awards subject 
to continued employment

Share plan interests 
vested but unexercised

Shares held 
outright(2)

Simon Cooper

Shaun Morton

145,015

45,000(4)

Paul Meehan(7)

382,011(8)

-

88,881(5)

-

50,298(3)

15,763(6)

42,705(9)

11,719,300

0

26,105

Between 30 September and the date of this report (10 December 2020), Simon Cooper and Shaun Morton’s shareholdings and 
share interests remained unchanged.

Notes:

(1)    Including the 2018 LTIP award for which the performance period ended on 30 September 2020. Although the performance outcome was nil, the award did not formally 

lapse until 8 December 2020.

(2)    This information includes holdings of any connected persons.

(3)   Simon Cooper’s 2016 LTIP award vested on 27 November 2018 and his 2017 award vested on 26 November 2019. Performance in relation to both awards was 
based on EPS (70% weighting and annualised TSR (30% weighting) over the three-year period to 30 September 2018 and 30 September 2019 respectively. 30% 
of the 2016 award vested, equivalent to 27,522 nil-cost options and 22.9% of the 2017 award vested, equivalent to 22,776 nil-cost options. 

(4)   Shaun has not been granted any awards to date in his capacity as an Executive Director (however it is intended that he will be granted awards during FY21 in line 
with the Remuneration Policy – see page 91). Shaun was granted LTIP awards during his tenure as Director of Finance. In this respect, Shaun has been granted a total 
of 45,000 share plan awards which are subject to performance conditions.

(5)   As per above, Shaun has not been granted any share plan awards in his capacity as an Executive Director. However during Shaun’s tenure as Director of Finance, he 
was granted awards over 88,881 shares which are subject to continued employment. These awards are due to vest between September 2021 and September 2022.

(6)  As per above, Shaun has not been granted any share plan awards in his capacity as an Executive Director. However during Shaun’s tenure as Director of Finance, he 

was granted awards over 15,763 shares which vested on 30 September 2020 but have not yet been exercised.

(7)     Figures for Paul Meehan are as at 17 July 2020, the date he stepped down as CFO and from the Board

(8)    These awards will be pro-rated to reflect the period of time served during the applicable vesting period. For Paul’s 2018 award (for which the performance period 
ended on 30 September 2020) the maximum number of shares under award was 94,578, however none of the award vested. Paul’s 2019 award is over a maximum 
number of 124,874 shares and Paul’s 2020 award is over a maximum number of 162,559. Performance in relation to both awards is based on EPS (70% weighting 
and annualised TSR (30% weighting) over the three-year period to 30 September 2021 and 30 September 2022 respectively.

(9)  Paul Meehan’s 2017 LTIP award vested on 26 November 2019. Performance was based on EPS (70% weighting and annualised TSR (30% weighting) over the 

three-year period to 30 September 2019. 22.9% of the 2017 award vested, equivalent to 42,705 nil-cost options.

The table below sets out details of the share options exercised by Executive Directors during the year:

Director

Share plan interests exercised during the year to 30 September 2020

Number of options exercised

Share price on date of exercise

Simon Cooper

Shaun Morton

Paul Meehan

-

-

-

N/A

N/A

N/A

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

99

GOVERNANCEGovernance
Annual Report on Remuneration

The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Director

Shareholding 
requirement

Shares held for purpose of shareholding 
requirement(1)

Number of shares

% of salary(2)

Shareholding requirement 
met?

Simon Cooper

200% of salary

11,745,957

13,841%

Shaun Morton(3)

200% of salary

Paul Meehan(4)

200% of salary

55,461

48,738

54%

38%

Yes

No

No

Notes:

(1)  Shares  included  for  the  purposes  of  measuring  the  shareholding  requirement  include  shares  owned  outright  (including  those  by  connected  persons),  vested  but 

unexercised share options and unvested shares subject to continued employment only (on a net of tax basis).

(2)  The share price of 244 pence as at 30 September 2020 (the last business day of the financial year ending 30 September 2020) has been taken for the purpose of 

calculating the current shareholding as a percentage of salary.

(3)  Shaun Morton joined the Company as CFO on 17 July 2020 and has five years from this date to build up his shareholding requirement.

(4)  Data for Paul Meehan is correct as at 17 July 2020 which is the date he stepped down as a CFO and a director. The Company has introduced a policy that that post-
cessation of employment, Directors should continue to be bound by any holding period for any share awards they have received, as if they were still in employment 
and Paul will abide by this policy

Non-Executive Directors are not subject to a shareholding requirement. Details of their interests in shares are set out below:

Director

Shares held 30 September 2020

Richard Pennycook

David Kelly

Elaine O'Donnell

45,970

7,228

8,417

Between 30 September and 10 December 2020, the Non-Executive Director’s interest in shares remained unchanged.

100

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Comparison of overall performance and pay (TSR graph)

The graph below shows the value of £100 invested in the Company’s shares since listing compared to both the FTSE 250 and 
FTSE Small Cap indices. These indices were chosen as they reflect an index to which the Group has been a constituent since the 
IPO in 2015. The graph shows the Total Shareholder Return generated by both the movement in share value and the reinvestment 
over the same period of dividend income. This graph has been calculated in accordance with the Regulations. It should be noted 
that the Company listed on 28 September 2015 and therefore only has a listed share price for the period from 28 September 2015 
to 30 September 2020. 

300.0

250.0

200.0

150.0

100.0

50.0

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On the Beach

FTSE Small Cap

FTSE 250

Chief Executive Officer historical remuneration

The table below sets out the total remuneration delivered to the Chief Executive Officer since Admission:

Chief Executive Officer

2020

2019

2018

2017

2016

2015

Total Single Figure (£000s)

89

305

316

201

239

131

Annual bonus payment level achieved (% of 
maximum opportunity) 

LTIP vesting level achieved (% of maximum 
opportunity) 

-

-

-

-

-

27.8%

-

22.9%

30%

N/A

N/A

N/A

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first grant 
made in May 2016.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

101

GOVERNANCE 
 
 
 
 
 
 
Governance
Annual Report on Remuneration

Change in Directors’ remuneration compared with employees

The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from 2019 to 2020 
compared with the average percentage change for employees’. 

Executive Directors

Simon Cooper

Paul Meehan

Shaun Morton(1)

Non-Executive Directors

Richard Pennycook

David Kelly

Elaine O'Donnell 

Wider workforce

Average employee of the Company

Average employee – Group wide(4)

Notes:

Salary/fees

Benefits

Bonus

(58%) 

(25%) 

N/A

(10%)(2)

(40%)(3)

(10%)

N/A

3.6%(5)

-

-

N/A

-

-

-

N/A

-

-

(100%)

N/A

-

-

-

N/A

(100%)

(1)    Shaun Morton was appointed to the Board on 17 July 2020, therefore there is no FY19 comparison.

(2)    Richard Pennycook’s fees for FY19 have been annualised for the purposes of calculating the percentage change (Richard was appointed part way through FY19).

(3)    David Kelly received additional fees of £32,667 in FY19 in relation to the period where he acted as interim Chair of the Board and interim Chair of the Nomination 
      Committee, which is the reason for the different percentage change in comparison to the other Non-Executive Directors. 

(4)    As the only employees of the Company are its Directors, we have presented data based on average remuneration for employees across the Group.

(5)    Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period.

The employee engagement committee and other engagement initiatives continue to meet and have a tangible input into all matters 
affecting the company, including remuneration and benefits. Further details on these initiatives can be found on pages 54 to 56.

Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2019 and 2020 financial years compared with other 
disbursements. All figures provided are taken from the relevant Company Accounts.

Disbursements from profit in 
2020 financial year

Disbursements from profit in 
2019 financial year

Profit distributed by way of 
dividend

Overall spend on pay including 
Executive Directors

(£m)

2.6

19.0

(£m)

4.3

19.9

% change

(40%)

(5%)

102

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
CEO pay ratio reporting

In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO pay (based 
on single total figure of remuneration) to that of UK employees for 2020. The calculation has been performed in line with ‘Option A’ 
and is based on the total single figure of remuneration methodology. 

Year

Methodology

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

2019/20

Option A

5:1

3:1

2:1

We used ‘Option A’ as we believe this is the most statistically robust method and is in line with the general preference of institutional 
shareholders.  All  figures  are  calculated  using  pay  and  benefits  data  for  the  financial  year  to  30  September  2020  for  individuals 
employed as at the financial year end. The pay ratio has been calculated using the actual pay and benefits received in FY20. No 
elements  of  pay  were  omitted.  Full-time  equivalent  figures  were  determined  by  up-rating  relevant  pay  elements  based  on  the 
average proportion of full-time hours the employee worked during the year and (for joiners during the year) the proportion of the year 
they were employed. Employees who left during the year were not included in the calculation. The CEO’s single figure remuneration 
reflects his voluntary waiver from March to September 2020 and each employee’s total pay and benefits was calculated taking into 
account any reduced level of pay during the year (for example during a period of voluntary salary reduction, or whilst furloughed 
under the Coronavirus Government Job Retention Scheme, although furloughed employees earning less than £25,000 received full 
pay during the first three months of the scheme. 

The table below sets out the salary, and total pay and benefits, for each of the 3 quartile employees (P25, P50 and P75)

25th percentile (P25)

Median (P50)

75th percentile (P75)

Salary

Total pay and benefits

£19,000 

£19,568 

£25,712 

£26,382 

£36,069  

£37,114 

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s employees. 
Base  salaries  of  all  employees,  including  our  Executive  Directors,  are  set  with  reference  to  a  range  of  factors  including  market 
practice, experience and performance in role. In reviewing the ratios the Committee also noted that the CEO’s remuneration package 
is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider workforce due to the nature of the role, 
and this means the ratio is likely to fluctuate depending on the performance of the business and associated outcomes of incentive 
plans in each year.

Given the material reduction in CEO pay this financial year, the pay ratio is expected to increase next year. If Simon Cooper had not 
taken any voluntary reductions to salary this financial year, the median pay ratio would have been 8.1.

Shareholder voting at general meeting

The Committee is committed to shareholder dialogue, seeks to ensure optimal alignment for all stakeholders and to ensure 
shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Remuneration Policy was 
subject to a shareholder vote at the AGM on 7 February 2019 and the Directors’ Annual Report on Remuneration was subject to a 
shareholder vote at the AGM on 6 February 2020, the results of which were as follows:

 Resolution

Ordinary Resolution to approve the Directors’ Remuneration Policy (2019 
AGM)

Ordinary Resolution to approve the directors’ remuneration report for the 
year ended 30 September 2019 (2020 AGM)

For

Against

Withheld

76,896,941

17,107,090

274,790

 (81.80%)

(18.20%)

89,498,760

17,298,452

1,978,770 

(83.80%)

 (16.20%)

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

103

GOVERNANCEGovernance
Annual Report on Remuneration

Ahead of the publication of last year’s Annual Report, Richard Pennycook as Chairman and David Kelly as chair of the 
Remuneration Committee led an engagement process to discuss, inter alia, the remuneration arrangements for the year ended 
30 September 2019. Whilst the Company’s major shareholders were supportive of such arrangements and indeed there was no 
significant minority vote against the resolution to approve the Directors’ Remuneration Report at the 2020 AGM, the Committee is 
however mindful of comments received from investors in relation to the payment of Paul Meehan’s bonus, namely the fact that all 
of Paul’s bonus was paid in cash. The Committee made the decision to not defer any of Paul’s bonus award into shares in view of 
the low-level pay-out of the bonus (30% of maximum opportunity) and the fact that no bonus has been paid out since FY16. The 
Committee however has reflected on this feedback and had any bonuses been payable this year, then a proportion of such bonus 
would have been deferred into shares.

Implementation of remuneration policy in financial year FY21

The Remuneration Committee proposes to implement the policy for 2021 as set out below. In implementing the policy, the 
Committee will continue to take into account factors such as remuneration packages available with comparable companies, the 
Company’s overall performance, internal relativities, achievement of corporate objectives, individual performance and experience, 
general market and wider economic trends.

Salary

The Remuneration Committee has determined that no salary increases will be applied for Simon Cooper and Shaun Morton for 
FY21 due to current trading performance in light of COVID-19. 

       Name

Simon Cooper

Shaun Morton

NED fees

Salary (£)

Percentage Change

2021

2020

£207,060

£207,060

£250,000

£250,000

-

-

The Non-Executive Directors’ fees were reviewed in September 2018. Non-Executive Director fees are typically reviewed every 
three years other than in exceptional circumstances. No change to the fees will be made in FY21.

Position

 Chairman Fee

 Base Fee

 Additional fees are paid for:

 Senior Independent Director

 Chair of Audit Committee

 Chair of Remuneration Committee

Fee

£161,000

£48,000

£6,000

£9,000

£9,000

No additional fee is paid to the Chairman as the Chair of the Nomination Committee

Remuneration for employees below Board level 

Remuneration packages for all Group employees may comprise both fixed and variable elements. Generally, the more senior the 
individual, the greater the variable pay offer as a proportion of overall pay due to the ability of senior managers to impact more 
directly upon Company performance. As well as assessing the remuneration packages of the Executive Directors, the Committee 
reviews the remuneration of the senior management team and is kept informed of remuneration developments across the Group 
including the salary increases and employee benefits of the wider employee population. 

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

The  Committee  does  not  consult  directly  with  colleagues  when  determining  the  Remuneration  Policy  for  Executive  Directors. 
However, awards under the LTIP scheme are operated for other colleagues to ensure alignment of objectives across the Group and 
pension entitlement for the current Executive Directors is in line with the rest of the workforce. 

We are currently conducting a comprehensive review of our reward strategy and total remuneration structure across the Group to 
ensure it is aligned with culture, values, strategy, and has consistency across banding structure. This work, which is being overseen 
by the Committee started towards the end of FY20 and will continue over FY21.

Benefits and pension

No changes are proposed to benefits or pension.

Annual Bonus Plan

The maximum bonus opportunity for the Executive Directors will remain at 100% of salary.

In line with the current Policy, 70% of the annual bonus for FY21 will be based on PBT performance, with the remaining 30% 
based on performance against non-financial targets aligned with the company’s strategy. For FY21, the non-financial metrics will 
again be based on Net Promoter Score and Employee Engagement Score

The Remuneration Committee is of the opinion that given the commercial sensitivity arising in relation to the detailed performance 
targets used for the annual bonus, disclosing precise targets for the bonus plan in advance would not be in shareholder interests. 
Actual targets will be published following the end of the performance period in line with established practice so shareholders can 
fully assess the basis for any pay-outs under the annual bonus. 

To ensure that the bonus opportunity results in shareholder alignment and provides greater retention value, up to 50 per cent of any 
bonus payment will be deferred into nominal cost share options for two years. Malus and clawback provisions will apply. 

LTIP award

It is intended that a grant under the LTIP will be made during FY21. The LTIP award for Simon Cooper will be 100% of salary 
(below the 200% of salary limit under the Policy), consistent with FY20, to reflect his material shareholding. The LTIP award for 
Shaun Morton will be 200% of salary, consistent with the previous CFO, to help build his shareholding and align with shareholder 
interests. The performance conditions will be based 70% on EPS performance and 30% on absolute TSR measured over a three 
year period. We are currently finalising the performance targets for the award, which will be disclosed in the RNS announcement 
accompanying the grant, as well as in next year’s Directors’ Remuneration Report.

The Committee believes that these two measures are transparent, easy to understand, easy to track and communicate, cost 
effective to measure and fundamentally aligned to the Group’s strategic goals.

Composition and terms of reference of the Remuneration Committee

The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the remuneration 
policy and for determining specific packages for the Chairman, Executive Directors and such other senior employees of the Group 
as the Board may determine from time to time. The terms of reference for the Remuneration Committee are in line with the Code 
and are available on the Company’s website, www.onthebeachgroupplc.com. 

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee receives 
assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues relating to their 
own remuneration are being discussed. The Remuneration Committee met 3 times during FY20 and member attendance is set out 
below:

David Kelly (Chair)

Elaine O’Donnell

Richard Pennycook

Member from

Meetings attended

August 2015

July 2018

April 2019

3/3

3/3

3/3

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

105

GOVERNANCEGovernance
Annual Report on Remuneration

Advisers to the Remuneration Committee 

During the financial year the Committee took advice from PricewaterhouseCoopers LLP (PwC) who were retained as external 
independent remuneration advisors to the Committee. 

During the financial year, PwC advised the Company on all aspects of remuneration policy for Executive Directors and members of 
the Executive Team. 

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals who 
provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair their 
independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is 
designed to ensure objective and independent advice is given to remuneration committees. 

PwC received fees of £47,950 for their advice during the year to 30 September 2020.

On behalf of the Board

David Kelly
Chair of the Remuneration Committee
10 December 2020

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Governance
Other Statutory and Regulatory Disclosures 

Statutory Information 

Strategic Report 

Information required to be part of the Directors’ Report can be 
found elsewhere in this document, as indicated in the table 
below and is incorporated into this Report by reference:

Section of Report         

Page reference

All sections under the heading “Strategic Report” on page 
5 of this document comprise the Strategic Report.  The 
Strategic Report sets out the development and performance 
of the Group’s business during the financial year, the position 
of the Group at the end of the year and a description of the 
principal risks and uncertainties (including the financial risk 
management position) which is set out on pages 32 to 42.

Employee engagement

 page 56

Management Report 

Employment of 
disabled persons

page 56 

Future developments of 
the business

pages 19-23, 43

Engagement with 
suppliers, customers 
and others

Stakeholder 
engagement and s.172 
statement

pages 46-53

pages 46-53

Viability statement

pages 43-44

Directors’ interests

pages 64-65, 73

Directors 
Responsibilities 
Statement

Greenhouse gas 
emissions

Risk management

page 121

pages 58-59

Strategic Report (pages 
32 to 42) and note 24 to 
the consolidated financial 
statements

Human rights and anti-
bribery and corruption

Diversity

page 60

page 55

Non-financial key 
performance indicators

pages 25-26

Directors’ Report

All sections under the heading “Governance” on page 62 
of this document comprise the Directors’ Report for On 
the Beach Group plc (company number 09736592) (the 
“Company”) and its subsidiaries (together the “Group”) for the 
financial year to 30 September 2020.

This Directors’ Report (pages 62 to 121) together with the 
Strategic Report (pages 6 to 61) form the Management 
Report for the purposes of DTR 4.1.8R.

UK Corporate Governance Code

The Company’s statement with regards to its adoption of the 
UK Corporate Governance Code can be found in the Corporate 
Governance Statement on pages 66 to 74.  The Corporate 
Governance Statement forms part of this Directors’ Report 
and is incorporated into it by reference.

Directors

The names of the directors who held office during the year 
are set out on pages 64 and 65. Biographical details of all the 
directors serving at the date of this annual report are shown 
on pages 64 and 65.  Subject to law and the Company’s 
Articles of Association, the Directors may exercise all of the 
powers of the Company and may delegate their power and 
discretion to Committees.

Appointment and replacement of Directors

The appointment and replacement of directors is governed 
by the Company’s Articles of Association, the UK Corporate 
Governance Code, the Companies Act 2006 and related 
legislation. The directors may from time to time appoint one 
or more directors.  The Board may appoint any person to be a 
director (so long as the number of directors does not exceed 
the limit prescribed in the Articles).  Under the Articles, any 
such director shall hold office only until the next AGM and 
shall then be eligible for election.  The Articles also require that 
at each AGM any director who held office at the time of the 
two preceding AGMs and who did not retire at either of them 
must retire, and any director who has been in office, other 
than a director holding an executive position, for a continuous 
period of nine years or more must retire from office.  However, 
in accordance with previous years and in accordance with best 
practice, all Directors will submit themselves for re-election at 
the AGM each year. Any director who retires at an AGM may 
offer himself for re-appointment by the shareholders.  

Shaun Morton will stand for election and all other Directors 
will retire and stand for re-election at the 2021 AGM.  

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

107

GOVERNANCEGovernance
Other Statutory and Regulatory Disclosures 

The Board was very conscious of the need to respect pre-
emption as far as possible, and this was a key area of focus 
with advisers and we ensured that the marketing process 
and also the allocation policy adopted by the brokers were 
designed in such a way as to respect pre-emption. Prior to 
launching the equity raise, we engaged with shareholders 
who had been wall crossed via our brokers and through that 
process, we understood our shareholders’ views on the equity 
raise and understood whether it was going to be something 
that our shareholders were going to be supportive of. The 
placing was over-subscribed, with no discount applied in 
respect of the placing price.

Authority to purchase own shares

The Company was authorised by shareholders at the last 
AGM to purchase, in the market, up to 13,121,373 shares 
(equivalent to 10% of the Company’s ordinary share capital 
as at 20 December 2019). No shares were bought back 
under this authority for the year ended 30 September 2020. 
This authority will expire at the conclusion of the 2021 AGM, 
at which a resolution will be proposed for its renewal. The 
Directors will only use this power after careful consideration, 
taking into account the financial resources of the Company, 
the Company’s share price and future funding opportunities. 
The Directors will also take into account the effects on 
earnings per share and the interests of shareholders generally.

Rights attaching to shares

All shares have the same rights (including voting and dividend 
rights and rights on a return of capital) and restrictions as 
set out in the Articles, described below. Except in relation 
to dividends which have been declared and rights on a 
liquidation of the Company, the shareholders have no rights to 
share in the profits of the Company.  The Company’s shares 
are not redeemable.  However, following any grant of authority 
from shareholders, the Company may purchase or contract 
to purchase any of the shares on or off market, subject to the 
Companies Act 2006 and the requirements of the Listing 
Rules.

No Shareholder holds shares in the Company which carry 
special rights with regard to control of the Company.  There 
are no shares relating to an employee share scheme which 
have rights with regard to control of the Company that are 
not exercisable directly and solely by the employees, other 
than in the case of the On the Beach Share Incentive Plan 
and the On the Beach Long Term Incentive Plan, where share 
interests of a participant in such schemes can be exercised 
by the personal representatives of a deceased participant in 
accordance with the Scheme rules.

Amendment of Articles of Association

The Company’s Articles of Association may only be amended 
by way of a special resolution at a general meeting of the 
shareholders. No amendments are proposed to be made at the 
forthcoming Annual General Meeting.

Share capital and control 

The Company’s issued share capital comprises ordinary 
shares of £0.01 each which are listed on the London 
Stock Exchange (LSE: OTB.L).  The ISIN of the shares is 
GB00BYM1K758. 

The issued share capital of the Company as at 30 September 
2020 comprised 157,362,037 ordinary shares of £0.01 each. 
Further information regarding the Company’s issued share 
capital can be found on page 153 of the financial statements.  
Details of the movements in issued share capital during 
the year are provided in note 22 to the Group’s financial 
statements contained on page 153. All the information 
detailed in note 22 on page 153 forms part of this Directors’ 
Report and is incorporated into it by reference.

At the Annual General Meeting of the Company held on 6 
February 2020 the Directors were granted authority from 
shareholders to allot shares in the capital of the Company up 
to a maximum nominal amount of £874,758.17 (87,475,817 
shares of £0.01 each), half of which amount may solely be 
used in connection with a pre-emptive rights issue. The 
Directors will seek to renew this authority at the 2021 AGM.

Allotment of equity securities for cash

During the year under review, the Company completed a non-
pre-emptive placing, pursuant to which it issued an aggregate 
of 26,143,500 new ordinary shares of £0.01 each to certain 
institutional and qualified professional investors at a placing 
price of 257.5p per ordinary share. The aggregate nominal 
value of ordinary shares issued pursuant to the placing was 
£261,435. The aggregate gross consideration received by 
the Company in respect of the placing was £67.3m. The 
closing price of an ordinary share on 21 May 2020 (being 
the business day by which the placing price was fixed) was 
257.5p.

In accordance with the Pre-Emption Group’s Statement of 
Principles, the Directors confirm the net proceeds raised 
were c.£65m and the proceeds will provide the Group 
with greater resilience, flexibility and firepower through the 
current downturn to enable the Group to exit this extended 
disruptive period in a strong position and to ensure the Group 
continues to progress towards its long-term vision to become 
Europe’s leading online retailer of beach holidays. No shares 
were issued for cash in the three year period preceding the 
placing (other than in respect of shares issued pursuant to 
the Company’s employee share schemes). Prior to preparing 
for the equity raise, the Board carefully considered all options, 
including whether to do a full rights issue so as to respect pre-
emption. Unfortunately, given the long timelines involved and 
the expense and complexity of the process, the Board decided 
it was in the best interests of the Company to proceed with 
the 19.9% cash box placing equity raise. 

108

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Voting rights

Employee share schemes

The Company has three employee share schemes in place:

 ą

 ą

 ą

  A HMRC-approved Share Incentive Plan (“SIP”) to 

encourage wide employee share ownership and thereby 
align employees’ interests with shareholders; 

  A Long Term Incentive Plan (“LTIP”) under which nil cost 
share options are granted to Executive Directors and 
senior management linked to achievement in delivering 
goals which are closely aligned with the Company’s 
strategy and the creation of value for shareholders. The 
Company also makes grants of nil cost share options 
under the LTIP plan in the form of restricted stock 
awards to key employees for retention purposes, and 
these are accompanied by a CSOP market value option 
for tax efficiency purposes; and

  A Save As You Earn Plan (“SAYE”) which is an all 

employee savings related share option plan.  Although 
the SAYE was approved at the 2018 AGM, it has not 
yet been rolled out to employees and there are no 
immediate plans to do so.

Further details are provided in the Directors’ Remuneration 
Report on pages 84 to 106.

Each ordinary share entitles the holder to vote at general 
meetings of the Company.  A resolution put to the vote of 
the meeting shall be decided on a poll and every member 
who is present in person or by proxy shall have one vote for 
every share of which they are a holder.  The Articles provide 
a deadline for submission of proxy forms of not than less than 
48 hours before the time appointed for the holding of the 
meeting or adjourned meeting.  No member shall be entitled 
to vote at any general meeting either in person or by proxy, in 
respect of any share held by him, unless all amounts presently 
payable by him in respect of that share have been paid.  Save 
as noted, there are no restrictions on voting rights nor any 
agreement that may result in such restrictions.

Restrictions on transfer of securities

The Articles do not contain any restrictions on the transfer 
of ordinary shares in the Company other than the usual 
restrictions applicable where any amount is unpaid on a share.  
Certain restrictions are also imposed by laws and regulations 
(such as insider trading and marketing requirements relating 
to close periods) and requirements of the  Market Abuse 
Regulation and the Company’s securities dealing code  
whereby all employees of the Company require  approval to 
deal in the Company’s securities.

Change of control

Save in respect of a provision of the Company’s share 
schemes which may cause options and awards granted to 
employees under such schemes to vest on takeover, there 
are no agreements between the Company and its Directors 
or employees providing for compensation for loss of office 
or employment (whether through resignation, purported 
redundancy or otherwise) because of a takeover bid.

The Revolving Credit Facility contains customary prepayment, 
cancellation and default provisions including, if required by 
a lender, mandatory prepayment of all utilisations provided 
by that lender upon the sale of all or substantially all of the 
business and assets of the Group or a change of control.

As the Group holds Air Travel Organiser’s Licences, the ATOL 
Standard Terms will apply. Those terms include provisions on 
change of control.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

109

GOVERNANCEGovernance
Other Statutory and Regulatory Disclosures 

Annual General Meeting

The Annual General Meeting will be held at 11 am on 5 February 2021 at the Company’s headquarters at Aeroworks, 5 Adair 
Street, Manchester, M1 2NQ. In light of the ongoing COVID-19 pandemic and in anticipation of social distancing measures 
remaining in force, the AGM is currently intended to be held as a closed meeting. Directors who are also shareholders will attend 
the AGM in person to ensure that a valid meeting is held, but regrettably other shareholders will not be permitted to attend in 
person. However, should guidance issued by the UK Government change in advance of the meeting, then the Board will look 
to hold an open meeting if this can be done safely and we will update shareholders accordingly if that is the case. In the event 
that the AGM does run as a closed meeting, shareholders will be invited to submit in advance any questions on either the formal 
business of the meeting or matters they would have asked at the Company’s usual post-meeting Q&A. Shareholders will also be 
encouraged to appoint the Chairman of the meeting as their proxy and give their instructions on how they wish the Chairman to 
vote on the proposed resolutions.

Notifiable Changes to Substantial Shareholdings

During the year the Company has been notified, in accordance with Chapter 5 of the Financial Conduct Authority’s Disclosure 
Guidance and Transparency Rules (DTR5) of the following increases or decreases in significant interests in the issued ordinary 
share capital of the Company. Such notifications are published as an RNS and are also available on the Company’s Website 
(https://www.onthebeachgroupplc.com/investor-centre/rns) 

The figures below represent the number of shares and how that translates to a percentage shareholding in the Company as at 
the date on which the change was notified. The holdings may have changed since notification but any further notification is not 
required until the next applicable threshold in DTR5 is crossed.

Please note there will be other shareholders with substantial shareholdings who are not listed below because their shareholdings 
has not increased above or decreased below a threshold during the year. For example, as at the date of this report, Simon Cooper 
and his PCAs continue to hold 11,719,300 shares (7.45% of the issued share capital).

Name of Shareholder

Number of shares

Nature of holding as per 
disclosure

Date of Notification 

AXA Investment Managers 

6,925,219

5.28% 

18 October 2019

M&G Plc

11,082,598

8.45%

22 October 2019

Prudential plc group of companies*

0

0

22 October 2019

Royal London Asset Management

6,541,066

4.99%

23 October 2019

Mawer Investment Management

13,139,043

10.01%

24 February 2020

The Independent Investment trust plc

-

Below 3%

24 March 2020

Armor Advisors

3,755,565

2.9%

1 April 2020

Mawer Investment Manager Ltd. 

18,318,261

11.64%

25 May 2020

Hawksford Trustees Jersey Ltd (as trustees 
of the SC 2014 Settlement) 

9,684,999

6.15%

28 May 2020

Mawer Investment Management

18,896,038

12.01%

27 November 2020

*      The notifications from M&G and Prudential on 22 October 2019 relate to their demerger

Between 30 September 2020 and the date of this report no further interests have been notified to the Company in accordance 
with DTR5.

A list of our substantial shareholders is available on our corporate website. 

110

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Transactions with related parties

There were no related party transactions during the year. See note 27 to the consolidated financial statements.

Events post year end

There are no events post year end to report. 

Indemnities and insurance

The Company maintains appropriate insurance to cover Directors’ and officers’ liability for itself and its subsidiaries.  The Company 
also indemnifies the Directors under a qualifying indemnity for the purposes of section 236 of the Companies Act 2006 in the 
Articles. Such indemnities contain provisions that are permitted by the Director liability provisions of the Companies Act and the 
Company’s Articles.  Such indemnities were in force throughout the period under review and are in force as at the date of this 
report.  

Save for the indemnities disclosed in this report, there are no other qualifying third party indemnity provisions in force.  

Research and development

Innovation, specifically in the customer proposition on the website, is a critical element of the strategy, and therefore of the future 
success of the Group. Accordingly the majority of the Group’s research and development expenditure is predominantly related to 
this area. 

Financial instruments

Details of the financial risk management objectives and policies of the Group, including hedging policies and exposure of the entity 
to price risk, credit risk, liquidity risk and cash flow risk are given on pages 154 to 159 in note 24 to the consolidated financial 
statements, and forms part of this report by reference.

Political contributions

Neither the Company nor any of its subsidiaries made any political donations or incurred any political expenditure during the year.

External branches

The Group has a Swedish branch (identity number 516408-9186) to enable it to execute its strategy on international expansion.

Results and dividends

The Group’s and Company’s audited financial statements for the year are set out on pages 123 to 165.

The Group has adopted a progressive dividend policy.  Whilst the Group operates a highly cash generative business model, a 
significant majority of profits are reinvested in the business to support further growth. 

Notwithstanding the foregoing as announced on 8 April 2020, no interim dividend was declared during FY20. In view of the 
exceptional circumstances and the likelihood that disruption will continue into 2021, the Board is not recommending a final 
dividend in respect of FY20.

Information to be disclosed under Listing Rule 9.8.4R

Disclosures required by the FCA’s Listing Rule 9.8.4R can be found on the following pages:

Information required

Subsection of LR9.8.4R

Page reference

Details of long-term incentive schemes

Waiver of emoluments by a director

Allotments of equity securities for cash

(4)

(5) 

(7) 

page 97

page 95

page 108

Save as set out above, there is no other information to disclose in relation to the provisions of Listing Rule 9.8.4R.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

111

GOVERNANCEGovernance
Other Statutory and Regulatory Disclosures 

Auditor

The auditor, Ernst & Young LLP, is willing to continue in office and a resolution for its re-appointment as auditor of the Company 
will be submitted to the AGM. 

Disclosure of information to the Auditor

Each of the Directors has confirmed that:

(i)  

so far as the Director is aware, there is no relevant audit information of which the Company’s auditors are unaware; and

(ii) 

 the Director has taken all the steps that he/she ought to have taken as a Director to make him/herself aware of any relevant  
 audit information and to establish that the Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies Act 2006.

Approval of the Annual Report

The Strategic Report and Corporate Governance Report were approved by the Board on 10 December 2020.

Approved by the board and signed on its behalf:

K Vickerstaff
Company Secretary
10 December 2020

112

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Opinion
In our opinion:
›  On the Beach Group plc’s group financial statements and parent company financial statements (the “financial statements”) give a  
true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2020 and of the group’s loss  
for the year then ended;
the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;  
the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted  

› 
› 
  Accounting Practice; and
› 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards the  
group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of On the Beach Group plc which comprise:

Group

Parent company

Consolidated Income Statement and Statement of Comprehensive 
Income for the year then ended

Company Balance sheet as at 30 September 2020

Consolidated balance sheet as at 30 September 2020

Consolidated Statement of Cash Flows for the year then ended

Company Statement of Changes in Equity for the year 
then ended

Related notes 1 to 8 to the financial statements 
including a summary of significant accounting policies

Consolidated Statement of Changes in Equity for the year then ended

Related notes 1 to 27 to the financial statements,
including a summary of significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that 
has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting 
Standards, including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom 
Generally Accepted Accounting Practice).

Basis for Opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report below. We are independent of the group and parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest 
entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs (UK) require us to 
report to you whether we have anything material to add or draw attention to:

› 
  managed or mitigated;
› 

the disclosures in the annual report set out on pages 32 to 42 that describe the principal risks and explain how they are being    

› 

the directors’ confirmation set out on page 32 in the annual report that they have carried out a robust assessment of the principal  
risks facing the entity, including those that would threaten its business model, future performance, solvency or liquidity;
the directors’ statement set out on page 44 in the financial statements about whether they considered it appropriate to adopt the
going concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s ability to
continue to do so over a period of at least twelve months from the date of approval of the financial statements

›  whether the directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule

9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or
› 
the directors’ explanation set out on page 43 in the annual report as to how they have assessed the prospects of the entity, over  
  what period they have done so and why they consider that period to be appropriate, and their statement as to whether they have  
a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they fall due over the period  
of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

113

GOVERNANCE 
 
 
 
 
 
 
 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Overview of our audit approach

Key audit matters

›  Revenue recognition
› 
Impact of COVID-19
›  Goodwill, intangible and tangible assets carrying value

Audit scope

›  We performed an audit of the complete financial information of 12 components.
›  The components where we performed full audit procedures accounted for 100% of Loss
before tax and 100% Normalised profit before tax adjusted for the impact of exceptional 
items, 100% of Revenue and 100% of Total assets.

Materiality

›  Overall group materiality of £897,000 which represents 5% of Normalised

profit before tax adjusted for the impact of exceptional items.

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit 
of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Key observations
communicated to the 
Audit Committee

Our journal entry and data
analytics testing 
procedures did not 
identify any instances of 
management override in 
the recognition of revenue 
or evidence of material
misstatements across the 
Group in the financial year.

Based on the audit 
procedures performed we 
did not identify evidence 
of material misstatements 
in the revenue recognised 
in the current year.

Risk

Our response to the risk

Revenue Recognition (£33.7m of risk, 
PY comparative £140.4m)

We have performed the following procedures:
Identified and assessed the key controls over revenue
recognition for all trading entities within the Group.

Refer to the Audit Committee Report 
(page 78); Accounting policies (page 
132); and Note 3 of the Consolidated 
Financial Statements (page 137)

Given the high volume, low
value nature of the revenue
transactions in the business, we have 
determined the revenue recognition risk 
to be related to management override 
through journals made to revenue 
outside of the standard booking process 
throughout the year.

For the On the Beach ‘OTB’,
International ‘Int’l’ and Classic
Package ‘CPH’ segments the
revenue is reported on an agent basis 
(net) and the risk is
therefore also applicable to
gross costs.

For the Classic segment,
revenue is reported on a
principal basis (gross) and the
risk therefore only applies to
revenue.

Tested all material manual journal entries impacting on
revenue which fall outside of the standard booking 
process journals for evidence of management override.

Performed monthly analytical review on revenue 
and gross margin for each trading entity comparing 
actual results with prior year and investigating 
and corroborating unusual peaks and troughs in 
movements.

Adopted a data analytics approach to corroborate our
expectation of the relationship between gross revenue, 
trade receivables and cash receipts (all segments) 
and gross costs, trade payables and cash payments 
(OTB, Int’l & CPH) in relation to the standard booking 
process. Any exceptions to our expectation above our 
testing threshold have been fully investigated and 
substantively tested.

We performed full scope audit procedures which 
covered 100% of revenue.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
Key observations 
communicated to the 
Audit Committee 

Based on our procedures
performed we are 
satisfied with, the 
completeness and 
accuracy of the 
cancellations recorded in
the year and the 
cancellation provision 
recognised at yearend,
the recognition of the
receivable relating 
to airline refunds /
chargeback claims and
the recoverability of 
supplier receivables, 
including airline and
hotelier receivables

We are satisfied that the
COVID-19 related 
items are disclosed 
appropriately in the
financial statements and 
that the use of APMs 
throughout the Annual 
Report and Accounts is
appropriate.

Risk

Our response to the risk

Impact of COVID-19 (41.7m 
of risk)

Refer to the Audit Committee 
Report (page 78); Accounting 
policies (page 137); and Note 3 
of the Consolidated
Financial Statements (page 
138)

We have identified a significant 
risk during our year-end audit 
in relation to the accounting 
implications following the 
COVID-19 pandemic and the 
impact on the year end results.

The COVID-19 pandemic has
significantly affected the 
trading conditions of the Group 
and multiple account balances.

We consider the risk to be
focused around the following
areas:

 ą Completeness and 

accuracy of both the 
cancellations recorded
in the year and the 
cancellation provision 
recognised in relation to 
estimated levels of future 
cancellations expected 
for bookings made prior 
to 30 September 2020 
materialise;

 ą Appropriateness of the

recognition of the
receivable relating to
airline refunds/chargeback
claims;

 ą

 ą

Recoverability of
supplier receivables
including airline receivable 
and hotelier prepayments;

Presentation and
disclosure of these
COVID-19 related
balances as exceptional
items and the use of
alternative performance
measures

We have performed the following procedures:
Identified and assessed the key controls over the appropriateness 
of the exceptional item.

Cancellations recorded in year
Independently reperformed management’s calculation of the 
cancellations processed in the year using a data analytics 
approach to challenge the completeness and accuracy of the 
associated lost margin.

Cancellation provision 
Critically challenged the appropriateness of the cancellation 
rates adopted by management with reference to external data 
sources including projected travel industry recovery and actual 
cancellation rates since March 2020

Independently recalculated the cancellation provision by using 
a data analytics approach to apply management’s cancellation 
assumptions to the open bookings at 30 September 2020

Selected a sample of bookings and agreed sales value, flight cost, 
hotel cost and transfer cost to third party evidence to support the 
integrity of the datasets used in our analytics techniques

Recognition of airline receivable
Assessed whether reimbursement for cancelled flights is virtually 
certain based on the contractual terms with both the airlines 
and chargeback companies, and therefore whether the airline 
receivable should be recognised.

Recoverability of supplier receivables
Assessed the reasonableness of the recoverability of the airline 
receivable balance due back under EU 261 Regulations by 
testing a sample of bookings to post year-end settlements 
as well as evaluating the completeness and appropriateness 
of managements corresponding provision where recovery is 
considered at risk. 

Corroborated the appropriateness of the carrying value of hotelier 
prepayments with reference to independent confirmations 
from hoteliers of outstanding balances and utilisation periods 
considering the financial viability of the hotels, and compared the 
prepayment against future bookings.

Presentation and disclosure
Assessed the rationale for alternative performance measures 
used, their role in reporting a fair, balanced and understandable 
assessment of performance and whether appropriate 
reconciliations to GAAP measures were provided.

We performed full scope audit procedures which covered 100% 
of the related balances.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

115

GOVERNANCE 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Key observations 
communicated to the Audit 
Committee 

Based on our procedures
performed we are 
satisfied that the excess 
of discounted cash flows 
in comparison to CGU 
carrying values confirming 
no impairment is required.

Risk

Our response to the risk

Carrying value of goodwill,
intangible and tangible 
assets

We have performed the following procedures:
Identified and assessed the key controls over the 
appropriateness of the exceptional item.

There is a goodwill balance on
consolidation of £40.2m (2019:
£40.2m), intangible assets
balance of £39.5m (2019:
£88.2m) and tangible assets
balance of £9.8m (2019:
£10.5m).

Annual impairment 
assessments are required in 
respect of the carrying value 
of these assets and due to the 
inherent uncertainty involved 
in forecasting and discounting
future cash flows, heightened 
by the uncertainties of the 
COVID-19 pandemic, there 
is a risk that the goodwill, 
intangible and tangible assets 
may be impaired.

Compared the cancellation assumptions applied in the 
projected financial information used to those used in the 
calculation of the exceptional cancellation provision.

Critically assessed the projected financial information used to
external data sources including projected travel industry 
recovery.

Used our EY Valuation team specialists to assess the 
discount rate by reference to industry benchmarks.

Obtained financial information from the subsequent period to
consider the actual results in comparison to the forecast and
assessed historic accuracy of management’s budgeting 
process.

Performed independent sensitivities on the forecast cash 
flows including reduction in growth rates and delaying return 
to recovery and concluded no impairment.

Checked impairment disclosures for completeness and 
accuracy.

We performed full scope audit procedures which covered 
100% of the related balances.

In the prior year, our auditor’s report included a key audit matter in relation exceptional items arising as a result of the failure of 
Thomas Cook. In the current year, this is no longer a Key Audit Matter on the basis the event was one-off and the impact was non-
recurring.

An overview of the scope of our audit 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for 
each entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into 
account size, risk profile, the organisation of the group and changes in the business environment when assessing the level of work to 
be performed at each entity.

Of the 12 components selected, we performed an audit of the complete financial information of all 12 components (“full scope 
components”) which were selected based on their size or risk characteristics.

The reporting components where we performed full scope audit procedures accounted for 100% of the Group’s Loss before tax and 
100% of the Group’s profit before tax adjusted for exceptional items, 100% of the Group’s Revenue and 100% of the Group’s Total 
assets. 

All audit work performed for the purposes of the audit was undertaken by the Group audit team.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Impact of COVID-19
As a result of the COVID-19 outbreak and resulting lockdown restrictions we have modified our audit strategy to allow for the year 
end audit to be performed remotely. This approach was supported through remote user access to the Group’s financial systems and 
the use of EY software collaboration platforms for the secure and timely delivery of requested audit evidence.

We have also revisited our procedures in respect of the Directors’ going concern assessment, taking into account the nature of 
the Group, its business model and related risks. We evaluated the Directors’ assessment of the Group’s ability to continue as a 
going concern, including the consistency of the cash flow forecasts, the key assumptions within the scenarios modelled and the 
available sources of liquidity with the findings from other areas of the audit. We assessed the impact of additional stress testing 
on the going concern assessment. We have also reviewed the disclosures contained within the Annual Report and consolidated 
financial statements in relation to this issue and consider them to describe adequately the impact of COVID-19 on the Group as at 30 
September 2020.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and in forming our audit opinion.

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our 
audit procedures.

Using professional judgement we determined materiality to be £897,000 (2019: £1,360,000). 
In determining our benchmark for materiality we considered a number of different metrics used by investors and other users of the 
financial statements. We consider that analysts are focused on the speed at which underlying operations and revenue are returning 
to normal. Setting materiality when the business has been impacted by COVID19 requires greater auditor judgement.  We continue 
to believe that a materiality based on profit before tax adjusted for exceptional items is appropriate given the nature of the group, but 
2020 results have been distorted as a result of the pandemic.  For the current year, we have sought to derive a normalised basis for 
setting that profit measure and we have set at 5% of the average profit before tax adjusted for exceptional items for FY20, FY19 and 
FY18. 

This approach is a change from the prior year (which was based on 5% of profit before tax adjusted for exceptional items).

We determined materiality for the Group to be £897,000, which is 5% of normalised profit before tax adjusted for exceptional costs 
(£17,392,000).

We determined materiality for the Parent Company to be £897,000, which is 2% of Equity, (on the basis of being a non-trading 
holding company), capped at the materiality of the Group.

During the course of our audit, we reassessed initial materiality and noted no changes.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

117

GOVERNANCEGovernance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level 
the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was 
that performance materiality was set at £673,000 (2019: £680,000) which represents 75% (2019: 50% due to first year audit) of 
group materiality. For areas relating to COVID-19 that we have assessed as being of greater importance to the users of the financial 
statements we have worked to lower levels of performance materiality, these include the areas listed within the “Impact of COVID-19” 
key audit matter described above.
Audit work at the 12 components for the purpose of obtaining audit coverage over significant financial statement accounts is 
undertaken based on a percentage of total performance materiality. The performance materiality set for each component is based 
on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated to components was £135,000 to £572,000. 

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £45,000, which 
is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative 
grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the annual report set out on pages 1-121, other than the financial 
statements and our auditor’s report thereon. The directors are responsible for the other information.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in 
this report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of the other information, we 
are required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the other 
information and to report as uncorrected material misstatements of the other information where we conclude that those items meet 
the following conditions:
›  Fair, balanced and understandable set out on page 121 – the statement given by the directors that they consider the annual    

report and financial statements taken as a whole is fair, balanced and understandable and provides the information necessary for  
shareholders to assess the group’s performance, business model and strategy, is materially inconsistent with
our knowledge obtained in the audit; or

›  Audit committee reporting set out on pages 78 to 83 – the section describing the work of the audit committee does not  

appropriately address matters communicated by us to the audit committee; or

›  Directors’ statement of compliance with the UK Corporate Governance Code set out on page 66 – the parts of the directors’  
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code  
containing provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly
disclose a departure from a relevant provision of the UK Corporate Governance Code.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:
› 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements are  
prepared is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

› 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of 
the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
› 

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received  
from branches not visited by us; or
the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement  

› 
  with the accounting records and returns; or
› 
certain disclosures of directors’ remuneration specified by law are not made; or
›  we have not received all the information and explanations we require for our audit

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 121, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the 
directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group and parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do 
so.

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
The objectives of our audit, in respect to fraud, are; to identify and assess the risks of material misstatement of the financial statements 
due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, 
through designing and implementing appropriate responses; and to respond appropriately to fraud or suspected fraud identified 
during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both those charged with 
governance of the entity and management.

Our approach was as follows: 

›  We obtained an understanding of the legal and regulatory frameworks that are applicable to the group and determined that  

the most significant frameworks which are directly relevant to specific assertions in the financial statements are those that  
relate to the reporting framework (IFRS, FRS 102, the Companies Act 2006 and UK Corporate Governance Code)

›  We understood how On the Beach Group plc is complying with those frameworks by making enquiries of management,    
those responsible for legal and compliance procedures and the Company Secretary. We corroborate our enquiries through  
our review of board minutes and papers provided to the Audit Committee and discussions with the Audit Committee.

›  We assessed the susceptibility of the group’s financial statements to material misstatement, including how fraud might occur  

by meeting with management and those charged with governance where it considered there was a susceptibility to fraud.  
We also considered performance targets and the propensity to influence efforts made by management to manage earnings.  
Where the risk was considered to be higher, we performed audit procedures to address each identified fraud risk. These  
procedures included testing manual journals and were designed to provide reasonable assurance that the financial  
statements were free from fraud and error.

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119

GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance
Statutory Auditor’s Report to the Members of On the 
Beach Group plc

› 

Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations.  
Our procedures involved journal entry testing, with a focus on manual consolidation journals, and journals indicating large or  
unusual transactions based on our understanding of the business; enquiries of Legal Counsel, Group management and
focused testing, as referred to in the key audit matters section above. In addition, we completed procedures to conclude on  
the compliance of the disclosures in the Annual Report and Accounts with the requirements of the relevant accounting  
standards, UK legislation and the UK Corporate Governance Code 2016.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters we are required to address 

›  We were appointed by the company on 7 March 2019 to audit the financial statements for the year ending 30 September 2019  

and subsequent financial periods.

The period of total uninterrupted engagement including previous renewals and reappointments is 2 years, covering the year  
ending 30 September 2019 and the year ending 30 September 2020.

›  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and we  

remain independent of the group and the parent company in conducting the audit.

›  The audit opinion is consistent with the additional report to the audit committee.

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed.

Victoria Venning
Senior Statutory Auditor
for and on behalf of Ernst & Young LLP, Statutory Auditor
Manchester
10 December 2020

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance
Statement of Directors’ Responsibilities

The Directors are responsible for preparing the Annual Report and the Group and Parent Company financial statements in 
accordance with applicable law and regulations. Company law requires the Directors to prepare Group and Parent Company 
financial statements for each financial year. Under that law they are required to prepare the Group financial statements in 
accordance with IFRSs as adopted by the EU and applicable law and have elected to prepare the Parent Company financial 
statements in accordance with UK Accounting Standards, including FRS 102 The Financial Reporting Standard applicable in the 
UK and Republic of Ireland. 

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Parent Company and of their profit or loss for that period. In preparing each of the 
group and parent company financial statements, the Directors are required to:

 ą
 ą
 ą
 ą

  select suitable accounting policies and then apply them consistently; 
  make judgements and estimates that are reasonable and prudent; 
  for the Group financial statements, state whether they have been prepared in accordance with IFRSs as adopted by the EU; 
  for the Parent Company financial statements, state whether applicable UK Accounting Standards have been followed, 

subject to any material departures disclosed and explained in the Parent Company financial statements; and prepare the 
financial statements on the going concern basis unless it is inappropriate to presume that the Group and the Parent Company 
will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Parent 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Parent Company and 
enable them to ensure that its financial statements comply with the Companies Act 2006. 

They have general responsibility for taking such steps as are reasonably open to them to safeguard the assets of the Group and 
to prevent and detect fraud and other irregularities. Under applicable law and regulations, the Directors are also responsible 
for preparing a Strategic Report, Directors’ Report, Directors’ Remuneration Report and Corporate Governance Statement that 
complies with that law and those regulations. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Responsibility Statement of the Directors in Respect of the Annual Financial Report 

Each of the Directors, being Simon Cooper, Shaun Morton, Richard Pennycook, Elaine O’Donnell and David Kelly, confirm that to 
the best of their knowledge: 

 ą

 ą

  the Financial Statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of 
the assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the consolidation 
taken as a whole; and

  the Management Report includes a fair review of the development and performance of the business and the position of the 
issuer and the undertakings included in the consolidation taken as a whole, together with a description of the principal risks 
and uncertainties that they face. 

The Directors consider the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s position and performance, business model and strategy. 

Shaun Morton
Chief Financial Officer 
10 December 2020

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121

GOVERNANCEFinancial Statements 

123   Consolidated Income Statement and

 Statement of Comprehensive Income

124   Consolidated Balance Sheet

125   Consolidated Statement of Cash Flows

126   Consolidated Statement of Changes in Equity

127  Notes to the Consolidated Financial Statements

162   Company Balance Sheet

163  Company Statement of Changes in Equity

164  Notes to the Company Financial Statements

166  Glossary of Alternative Performance Measures (“APMs”)

122
122

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020
ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
Financial Statements
Consolidated Income Statement and Statement of 
Comprehensive Income
Year ended 30 September 2020

Revenue

Cost of sales

Gross profit

Administrative expenses 

Group operating (loss)/profit

Finance costs

Finance income

Net finance (costs)/income

(Loss)/profit before taxation

Taxation

Note

4,5

6

8

8

9

Restated 
(note 2)

2019

£’m

140.4 

(48.4)

92.0 

(72.7)

19.3 

(0.5)

0.5 

-

19.3 

(3.7)

2020

£’m

33.7 

(17.7)

16.0 

(61.9)

(45.9)

(0.8)

0.4 

(0.4)

(46.3)

7.5 

(Loss)/profit for the year

(38.8)

15.6 

Other comprehensive income:

Net gain/(loss) on cashflow hedges

Total comprehensive (loss)/income for the year

Attributable to:

Equity holders of the parent

Basic and diluted earnings per share attributable to the equity 
Shareholders of the Company: 

Basic (loss)/earnings per share

Diluted (loss)/earnings per share

Adjusted (loss)/earnings per share *

Adjusted profit measure*

Adjusted PBT (before amortisation of acquired intangibles, 
exceptional & non underlying costs and share based payments) *

10

10

10

6

* This is a non GAAP measure, refer to notes.

The notes on pages 127 to 161 form part of the financial statements.

0.1 

(38.7)

(0.1)

15.5 

(38.7)

15.5 

(27.6p)

(27.6p)

(0.5p)

11.9p

11.9p

21.3p

0.6 

34.5 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

123

FINANCIAL STATEMENTS  
Financial Statements
Consolidated Balance Sheet
Year ended 30 September 2020

Assets
Non-current assets

Intangible assets

Property, plant and equipment

Investment property

Total non-current assets

Current assets

Trade and other receivables

Assets held for sale

Derivative financial instruments

Corporation tax receivable

Trust account

Cash at bank

Total current assets

Total assets

Equity

Share capital

Share premium

Retained earnings

Capital contribution reserve

Merger reserve

Total equity

Non-current liabilities

Deferred tax

Trade and other payables

Total non-current liabilities

Current liabilities

Corporation tax payable

Trade and other payables

Provisions

Derivative financial instruments

Total current liabilities

Total liabilities

Total equity and liabilities

Note

11

12

13

15

16

24

17

22

23

23

23

23

21

18

18

18

24

2020
£’m

79.6 

9.9 

0.6 

90.1 

104.7 

-

0.5 

4.5 

25.8 

36.5 

172.0 

262.1 

1.6 

64.8 

215.0 

0.5 

(129.5)

152.4 

2.6 

3.8 

6.4 

-

92.4 

10.9 

-

103.3 

109.7 

262.1 

Restated
(note 2)
2019
£’m

Restated
(note 2)
2018
£’m

85.1 

10.6 

0.6 

96.3 

94.6 

0.2 

-

-

44.0 

54.8 

193.6 

289.9 

1.3 

-

256.9 

0.5 

(129.5)

129.2 

6.1 

4.2 

10.3 

0.2 

136.9 

12.3 

1.0 

150.4 

160.7 

289.9 

88.2 

9.2 

0.8 

98.2 

71.4 

0.5 

0.1 

0.7 

38.4 

47.3 

158.4 

256.6 

1.3 

-

245.2 

0.5 

(129.5)

117.5 

7.2 

4.5 

11.7 

-

127.4 

-

-

127.4 

139.1 

256.6 

The financial statements from pages 123 to 165 were approved by the Board of Directors and authorised for issue.

Shaun Morton
Chief Financial Officer 
Thursday, 10 December 2020
On the Beach Group plc. Reg no 09736592

124

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Financial Statements
Consolidated Statement of Cash Flows
Year ended 30 September 2020

(Loss)/profit before taxation

Adjustments for:

Depreciation

Amortisation of intangible assets

Finance costs

Finance income

Share based payments

Changes in working capital:

(Increase)/decrease in trade and other receivables

(Decrease)/increase in trade and other payables

Decrease/(increase) in trust account

Cash flows from operating activities

Cash used in operating activities

Tax paid

Net cash outflow from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Proceeds from disposal of assets held for sale

Purchase of intangible assets

Interest received

Contingent consideration

Net cash outflow from investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Equity dividends paid

Interest paid on borrowings

Interest paid on lease liabilities

Payment of lease liabilities

Net cash inflow from financing activities

Net increase in cash at bank and in hand

Cash at bank and in hand at beginning of year 

Cash at bank and in hand at end of year

Note

12

11

8

8

2020
£’m
(46.3)

1.9 

9.5  

0.8 

(0.4)

(0.6)

(35.1)

(7.4)

(50.6)

18.3 

(39.7)

(74.8)

(0.2)

(75.0)

(1.2)

0.2 

(4.0)

0.4 

-

(4.6)

65.1 

(2.6)

(0.6)

(0.2)

(0.4)

61.3 

(18.3)

54.8 

36.5 

Restated 
(note 2)
2019
£’m
19.3 

1.6 

8.7 

0.5 

(0.5)

0.7 

30.3 

(22.2)

24.6 

(5.6)

(3.2)

27.1 

(3.8)

23.3 

(3.3)

0.3 

(5.1)

0.5 

(2.7)

(10.3)

-

(4.6)

(0.3)

(0.2)

(0.4)

(5.5)

7.5 

47.3 

54.8 

The notes on pages 127 to 161 form part of the financial statements. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

125

FINANCIAL STATEMENTSFinancial Statements
Consolidated Statement of Changes in Equity
Year ended 30 September 2020

Share 
capital
£’m

Share 
premium
£’m

Merger 
reserve
£’m

Capital 
contribution 
reserve
£’m

Retained 
earnings
£’m

Total
£’m

Balance at 30 September 2018 restated (note 2)

1.3 

Share based payments including tax

Dividends paid during the year

Total comprehensive income for the year restated 
(note 2)

Balance at 30 September 2019 

Share based credit including tax

Shares issued during the year

Costs related to shares issued

Dividends paid during the year

Total comprehensive loss for the year

-

-

-

1.3 

-

0.3 

-

-

-

-

-

-

-

-

-

67.0 

(2.2)

-

-

(129.5)

0.5 

245.2 

117.5 

-

-

-

-

-

-

0.8 

(4.6)

0.8 

(4.6)

15.5 

15.5 

(129.5)

0.5 

256.9 

129.2 

-

-

-

-

-

-

-

-

-

-

(0.6)

-

-

(2.6)

(0.6)

67.3 

(2.2)

(2.6)

(38.7)

(38.7)

Balance at 30 September 2020

1.6 

64.8 

(129.5)

0.5 

215.0 

152.4 

The notes on pages 127 to 161 form part of these financial statements.

126

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Financial Statements
Notes to the Consolidated Financial Statements 

1.  General Information
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The address of the registered office is given on page 170 

2.  Accounting Policies
a)  Basis of Preparation
The consolidated financial statements presented in this document have been prepared in accordance with International Financial 
Reporting Standards (IFRS) as adopted by the European Union. The Company’s financial statements have been prepared in accordance 
with Financial Reporting Standard 102 “The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland” 
(“FRS 102”) and as applied in accordance with the provisions of the Companies Act 2006. The Company has taken advantage of the 
exemption provided under section 408 of the Companies Act 2006 not to publish its individual income statement and related notes.

These financial statements are presented in pounds sterling (£’m) because that is the currency of the primary economic environment in 
which the Group operates.

b)  Going concern
On the Beach Group covers its daily working capital requirements by means of cash and a Revolving Credit Facility (“RCF”).

As at 30 September 2020 cash, excluding cash held in trust, was £36.5m (30 September 2019 cash of £54.8m).

As travel restrictions were imposed a number of actions were taken immediately to reduce cash costs and protect the financial 
position of the Group:

 ą
 ą

 ą
 ą
 ą
 ą

Marketing costs were reduced to almost £nil and limited other non-essential costs
The low deposit offer was reduced on 25 February for new bookings travelling within 90 days to ensure flight costs 
were covered in full
The CEO sacrificed his salary and the remainder of the Board voluntarily agreed to a 20% reduction in salary and fees
No bonuses have been awarded across the Group in the current financial year
The Group participated in the Coronavirus Job Retention Scheme and obtained a refund of Corporation Tax paid
The Group did not declare an interim dividend and is not proposing a final dividend for the year to 30 September 2020

The Group has also taken a number of actions to improve overall liquidity to ensure that it is well placed to operate through the 
pandemic and to trade once travel restrictions are eased. These actions included reaching an agreement with Lloyds Bank to 
increase maximum available debt facilities:

 ą
 ą
 ą
 ą

extended the £50m RCF drawdown limit to all months of each year
extended the term to December 2023
reset covenant tests for all periods up to and including June 2021
accessed an incremental £25m RCF under CLBILS, expiring in May 2022

In addition, on 22 May the Group issued new shares generating £65.1m incremental liquidity (net of fees). The net proceeds 
from the share placing, together with the revised banking facilities, provides the Group with greater resilience through the current 
downturn and will enable the Group to exit this extended disruptive period in a strong position.

Where the Group has been unable to deliver the package holiday the Group is committed to refunding customers in cash rather 
than vouchers. These cash refunds are fully funded from the trust account (where refunds are for hotel and transfer payments) or 
are a pass-though from airlines. Therefore, there is no net cash outflow for refunds processed.

The Directors have modelled a number of scenarios considering factors such as airline and hotelier resilience, employee absence 
and customer behaviour / demand. As part of this exercise, the Directors modelled what they consider to be a severe downside 
scenario of no travel or bookings until January 2022. Even in this scenario, the Group would have no requirement to draw down on 
its current facilities.

Given the assumptions above, the Directors remain confident in their response to the pandemic and will continue to operate in an 
agile way adapting to any applicable government guidance. Therefore it is considered appropriate to continue to adopt the going 
concern basis in preparing these financial statements.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

127

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

c)  New Standards, Amendments and Interpretations
The Group has adopted the following standards, amendments and interpretations in these financial statements:

› 

IFRS 16 Leases
IFRS 16 “Leases” replaces the current IAS 17 “Leases” and its associated interpretative guidance. The standard sets out the principles  
for the recognition, measurement, presentation and disclosure of leases and requires lessees to recognise most leases on the balance  
sheet. The Group adopted IFRS 16 using the full retrospective method of adoption, with the initial application of 1 October 2019. 

The Group elected to use the transition practical expedient to not reassess whether a contract is, or contains, a lease at 1 October  
2019. Instead, the Group applied the standard only to contracts that were previously identified as leases applying IAS 17 and  
IFRIC 4 at the date of initial application. The Group also elected to use the recognition exemptions for lease contracts that, at the 
commencement date, have a lease term of 12 months or less and do not contain a purchase option (short-term leases), and lease
contracts for which the underlying asset is of low value (low-value assets).

The effect of adopting IFRS 16 is, as follows: 

Impact on the statement of financial position (increase/(decrease)):

At 30 September 
2020

At 30 September 
2019

At 30 September 
2018

Assets

Property, plant and equipment

Prepayments

Total assets

Equity

Retained earnings

Total equity

Liabilities

Lease Liabilities

Total liabilities

£’m

3.7

0.3

4.0

(0.2)

(0.2)

4.2

4.2

£’m

4.2

0.1

4.3

(0.2)

(0.2)

4.5

4.5

£’m

4.7

(0.1)

4.6

(0.1)

(0.1)

4.7

4.7

As at 30 September 2020, as a result of transition total assets increased to £262.0m from £258.0m, total liabilities increased to 
£109.6m from £105.4m, and total equity decreased to £152.4m from £152.6m. 

As at 30 September 2019, as a result of transition total assets increased to £289.9m from £285.6m, total liabilities increased to 
£160.7m from £156.2m, and total equity decreased to £129.2m from £129.4m. 

As at 30 September 2018, as a result of transition total assets increased to £256.6m from £252.0m, total liabilities increased to 
£139.1m from £134.4m, and total equity decreased to £117.5m from £117.6m. 

128

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Impact on the statement of profit or loss (increase/(decrease)) for the year ended 30 September 2020:

Depreciation expense

Rent expense

Finance costs

Profit for the period

Impact on consolidated statement of cash flows (increase/(decrease)):

Profit before taxation

Depreciation

Finance costs

Net cash flows from operating activities

Interest paid on lease liabilities

Payment of lease liabilities

Net cash flows from financing activities

2020 
£'m

(0.5)

0.6

(0.2)

(0.1)

2020

£'m

(0.1)

0.5

0.2

0.6

(0.2)

(0.4)

(0.6)

2019

£'m

(0.5)

0.6

(0.2)

(0.1)

2019

£'m

(0.1)

0.5

0.2

0.6

(0.2)

(0.4)

(0.6)

There is no material impact on other comprehensive income or the basic and diluted earnings per share. 

Upon adoption of IFRS 16, the Group applied a single recognition and measurement approach for all leases for which it is the lessee, 
except for short-term leases and leases of low-value assets. The Group recognised lease liabilities to make lease payments and right-of-
use assets representing the right to use the underlying assets. In accordance with the full retrospective method of adoption, the Group 
applied IFRS 16 at the date of initial application as if it had already been effective at the commencement date of existing lease contracts.

As at 30 September 2018, 30 September 2019 and 30 September 2020:

 ą
 ą
 ą
 ą

  Right-of-use assets were recognised and presented as ‘Property, plant and equipment’ in the statement of financial position.
  Additional lease liabilities were recognised and included under ‘Trade and other payables’.
  ‘Prepayments’ related to previous operating leases were derecognised.
  ‘Retained earnings’ decreased due to the net impact of these adjustments.

For the year ended 30 September 2020:

 ą

 ą

 ą
 ą

  Depreciation expense increased because of the depreciation of additional assets recognised (i.e., increase in right-of-use 
assets, net of the decrease in ‘Property, plant and equipment’). This resulted in increases in ‘Administrative expenses’ of 
£0.5m (2019: £0.5m). 

  Rent expense included in ‘Administrative expenses’, relating to previous operating leases, decreased by £0.6m (2019: 

£0.6m). 

  ‘Finance costs’ increased by £0.2m (2019: 0.2m) relating to the interest expense on additional lease liabilities recognised.
  Cash outflows from operating activities increased by £0.6m (2019: £0.6m) and cash outflows from financing activities 

decreased by the same amount, relating to decrease in operating lease payments and increases in principal and interest 
payments of lease liabilities.

Standards not yet effective
A number of new standards and amendments to standards are effective for annual periods beginning after 1 January 2020 and 
earlier application is permitted; however, the Group has not early adopted the new or amended standards in preparing these 
consolidated financial statements as they do not have a material effect on the Group’s financial statements.

The following amended standards are not expected to have a significant impact on the Group’s consolidated financial statements:

 ą
 ą
 ą

Amendments to References to Conceptual Framework in IFRS Standards;
Definition of a Business (Amendments to IFRS 3); and
Definition of material - amendments to IAS 1 and IAS 8

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

129

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

d)  Basis of Consolidation

The Group’s consolidated financial statements consolidate the financial statements of On the Beach Group plc and all of its subsidiary 
undertakings.

i. 

ii.  

Subsidiaries are entities controlled by the Company. 
Control exists when the Company has power over the investee, the company is exposed, or has rights to variable returns from  
its involvement with the subsidiary and the company has the ability to use its power of the investee to affect the amount of  
investor’s returns.

Transactions eliminated on consolidation
Intragroup balances, and any gains and losses or income and expenses arising from intragroup transactions, are eliminated  
in preparing the consolidated financial information. Gains arising from transactions with jointly controlled entities are eliminated  
to the extent of the Group’s interest in the entity. Losses are eliminated in the same way as gains, but only to the extent that there
is no evidence of impairment.

e)  Goodwill
Goodwill arising on the acquisition of subsidiary undertakings and trade and assets represents the excess of the cost of acquisition over 
the fair value of the identifiable assets and liabilities at the date of acquisition. Goodwill is initially recognised as an asset at cost and is 
subsequently remeasured at cost less any accumulated impairments losses. Goodwill which is recognised as an asset is reviewed for 
impairment at least annually. Any impairment is recognised immediately in the income statement and is not subsequently reversed. On 
disposal of a subsidiary the attributable amount of goodwill is included in the determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated to the cash generating units expected to benefit from the combination. If the 
recoverable amount is less than the carrying amount of the unit, the impairment loss is allocated to first reduce the amount of goodwill 
allocated to the unit and then the other assets in the unit. An impairment loss recognised for goodwill is not reversed in a subsequent 
period.

An impairment loss recognised for goodwill is not reversed. Impairment losses recognised for other assets is reversed only if the reasons 
for the impairment have ceased to apply.

f)  Foreign Currency
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling 
at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated 
to the functional currency at the foreign exchange rate ruling at that date.

Foreign exchange differences arising on translation are recognised in the income statement.

g)  Financial Instruments
A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another 
entity.

i.  

Financial Assets
Financial assets are classified, at initial recognition, as subsequently measured at amortised cost, fair value through other  
comprehensive income (OCI), and fair value through profit or loss. In order for a financial asset to be classified and measured
at amortised cost, the financial asset is under a ‘hold to collect’ business model and it needs to give rise to cash flows that are
‘solely payments of principal and interest (SPPI)’ on the principal amount outstanding.

Trade and other Receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition, they are measured at amortised
cost using the effective interest method, less any impairment losses. Gains and losses are recognised in profit or loss when the
asset is derecognised, modified or impaired.

Cash at Bank
Cash at bank comprises cash balances and call deposits. Bank overdrafts that are repayable on demand and form an  
integral part of the Group’s cash management are included as a component of cash at bank for the purpose only of the
cash flow statement. 

130

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Trust account
All ATOL protected customer monies are held in a trust account until after the provision of the holiday service. The trust
account is governed by a deed between the Group, the Civil Aviation Authority Air Travel Trustees and independent
trustees (Travel Trust Services Limited), which determines the inflows and outflows from the account. 

All ATOL protected customer receipts are paid into the trust account in full before the holiday departure date. These
payments are held in the trust account until the service is provided—for flights on payment to the supplier and for hotels
and ancillaries on the customer’s return from holiday. The Group does not therefore use customer prepayments to fund its
business operations. 

ii.  

Financial Liabilities
Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, loans and
borrowings, payables, or as derivatives designated as hedging instruments in an effective hedge, as appropriate.

Trade and Other Payables
Trade and other payables including deferred consideration are recognised initially at fair value and net of directly attributable
transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method.
Gains and losses are recognised in profit or loss when the liabilities are derecognised as well as through the Effective Interest
Rate (“EIR”) amortisation process.

Revolving credit facility
All financial liabilities are recognised initially at fair value and net of directly attributable transaction costs. After initial recognition,
interest- bearing loans and borrowings are subsequently measured at amortised cost using the EIR method. Gains and losses are
recognised in profit or loss when the liabilities are derecognised as well as through the EIR amortisation process.

iii.   Derivative financial instruments, including hedge accounting

The Group enters into forward foreign exchange contracts to manage exposure to foreign exchange rate risk. Further details of
these derivative financial instruments are disclosed in note 24 of these financial statements. Such derivative financial instruments
are initially recognised at fair value on the date on which a derivative contract is entered into and are subsequently remeasured at
fair value.

Fair Value Hedges
All derivative financial instruments are assessed against the hedge accounting criteria set out in IFRS 9. On initial designation  
of the derivative as a hedging instrument, the Group formally documents the relationship between the hedging instrument and
hedged item. This includes identification of the hedging instrument, the hedged item, the risk management objectives and
strategy in understanding the hedge transaction and the hedged risk, together with the methods that will be used to assess the
effectiveness of the hedging relationship.

The Group makes an assessment, both at the inception of the hedge relationship as well as on an ongoing basis, of whether
the hedging instruments are expected to be highly effective in offsetting the changes in the fair value of the respective hedged
items attributable to the hedged risk.

Derivatives are initially recognised at the fair value on the date a derivative contract is entered into and are subsequently
remeasured at each reporting date at their fair value. The change in the fair value of a hedging instrument is recognised in the
statement of profit or loss as other expense. The change in the fair value of the hedged item attributable to the risk hedged is
recorded as part of the carrying value of the hedged item and is also recognised in the statement of profit or loss as other
expense.

Cash Flow Hedges
For derivatives that are designated as cash flow hedges and where the hedge accounting criteria are met, the effective portion of  
changes in the fair value is recognised in other comprehensive income. The gain or loss relating to the ineffective portion is  
recognised immediately in profit or loss as part of finance costs. Amounts accumulated in equity are recognised in profit or loss  
when the income or expense on the hedged item is recognised in profit or loss.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

131

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

h)  Segment Reporting
IFRS 8 requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief operating 
decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the management team, including the Chief Executive Officer and Chief Finance Officer. For 
management purposes, the Group is organised into segments based on location, and information is provided to the management team on 
these segments for the purposes of resource allocation and segment performance management and monitoring.

The management team considers there to be four reportable segments:

i. 
ii. 
iii. 
iv. 

“OTB” - activity via UK websites (www.onthebeach.co.uk, www.sunshine.co.uk and www.onthebeachtransfers.co.uk)
“International” - activity via Swedish, Norwegian and Danish websites (www.eBeach.se, www.eBeach.no and www.eBeach.dk)
“Classic” - activity via the Tour Operator, Classic Collection Holidays Limited and subsidiaries
“CPH” - activity via the Classic Package Holidays online business to business portal

i)  Revenue Recognition
IFRS 15 Revenue from Contracts with Customers is a principle-based model of recognising revenue from customer contracts. It has a five-
step model that requires revenue to be recognised when control over goods and services are transferred to the customer. The standard 
requires the Group to exercise judgement, taking into consideration all of the relevant facts and circumstances when applying each step of 
the model to contracts with their customers. The following paragraphs describes the types of contracts, when performance obligations are 
satisfied, and the timing of revenue recognition. Further details of the disaggregation of revenue are disclosed in note 4 of these financial 
statements.

As Agent:
The Group acts as agent when it is not the primary party responsible for providing the components that make up the customers 
booking and it does not control the components before they are transferred to customers. Revenue comprises the fair value of the 
consideration received or receivable in the form of commission. Commissions are earned from the consumer through purchases 
of travel products such as flight tickets or hotel accommodation from third party suppliers. Commission is recognised when the 
performance obligation of arranging and facilitating the customer to enter into individual contracts with suppliers is satisfied, usually on 
delivery of the booking confirmation. 

Cancellations are estimated at the reporting date based on the historical profile of cancellations. Revenue is stated net of cancellations 
and expected cancellations. 

Revenue earned from sales through CPH are stated net, with the commission payable to agents recognised in the cost of sales. 

As Principal:
The Group acts as principal when it is the primary party responsible for providing the components that make up the customer’s 
booking and it controls the components before transferring to the customer.
Revenue represents amounts received or receivable for the sale of package holidays and other services supplied to the customers. 
Revenue is recognised when the performance obligation of delivering an integrated package holiday is satisfied, usually over the 
duration of the holiday. 

Revenue is stated net of discounts, rebates, refunds and value added tax.

j)  Override Income

The Group has agreements with suppliers whereby volume-related rebates are received in connection with the travel arrangements 
made with the customer. The income received from suppliers relates to reduction in cost of sales (corresponding increase in 
commission received), and as such is considered part of the Group’s revenue. The Group has some agreements whereby receipt of the 
income is conditional on the Group achieving agreed volume targets.

For agreements not linked to volume targets, override income is recognised when earned by the Group, which occurs when all 
obligations conditional for earning income have been discharged, and the income can be measured reliably based on the terms of the 
contract, which is usually once the booking has been confirmed with the supplier.

For agreements where volume targets are in place, income is recognised once the target has been achieved. For volume targets 
which span the year end, the Group is required to make estimates in determining the amount and timing of recognition of override. In 
determining the amount of volume-related allowances recognised in any period, management estimate the probability that the Group 
will meet contractual target volumes, based on historical and forecast performance.

Amounts due but not yet recovered relating to override income are recognised within trade and other receivables.

132

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
k)  Dividend Distribution
Final dividend distribution to the Group’s shareholders is recognised as a liability in the Group’s financial statements in the period in which 
the dividends are approved by the Group’s shareholders.   

l)   Business Combinations
All business combinations are accounted for by applying the acquisition method. Business combinations are accounted for using the 
acquisition method as at the acquisition date, which is the date on which control is transferred to the Group.

For acquisitions, the Group measures goodwill at the acquisition date as:
› 
› 
› 
› 

the fair value of the consideration transferred; plus
the recognised amount of any non-controlling interests in the acquire; plus
the fair value of the existing equity interest in the acquiree; less
the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred. Any 
contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, 
it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent 
consideration are recognised in the income statement.

m)  Property, Plant and Equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.
Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Fixtures, fittings and equipment Buildings  
Buildings freehold   

3-10 years 
50 years   

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in income.

n)   Investment Property
Investment properties are measured initially at cost, including transaction costs. Subsequent to initial recognition, investment properties 
are stated at fair value, which reflects market conditions at the reporting date. Gains or losses arising from changes in the fair values of 
investment properties is recognised as other income in the income statement. Properties are externally valued on the basis of fair value at 
the balance sheet date.

o)   Held for Sale Assets
Assets are classified as held for sale if their carrying amount is expected to be recovered or settled principally through sale rather than 
through continuing use. The asset must be available for immediate sale and the sale must be highly probable within one year of the 
reporting date. Held for sale assets are measured at the lower of carrying value and fair value less costs to sell.

p)   Intangible Assets

Research and Development

i.  
Expenditure on research activities is recognised in the income statement as an expense as incurred. Expenditure on development 
activities directly attributable to the design and testing of identifiable and unique software products are capitalised if the product or 
process meet the following criteria:
› 
› 
› 
› 

The completion of the development is technically and commercially feasible to complete
Adequate technical resources are sufficiently available to complete development
It can be demonstrated that future economic benefits are probable
The expenditure attributable to the development can be measured reliably

  Development activities involve a plan or design for the production of new or substantially improved products or processes. Directly  

attributable costs that are capitalised as part of the software product, website or system include employee costs. Other development  
expenditures that do not meet these criteria as well as ongoing maintenance are recognised as an expense as incurred.

  Development costs for software, websites and systems are carried at cost less accumulated amortisation and are amortised over their

useful lives (not exceeding five years) at the point in which they come into use.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

133

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

ii.   Brand

  Upon acquisition of the Group by OTB Topco, the On the Beach brand was identified as a separately identifiable asset. Acquisitions   
  of Sunshine.co.uk and Classic Collection Holidays Limited resulted in the brand of each being identified and recognised separately from  
  goodwill at fair value.

iii.   Amortisation

  Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless  
such lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each  
balance sheet date. Other intangible assets are amortised from the date they are available for use. The estimated useful lives are as
follows:

  Website technology 
  Website & development costs 
  Brand 
  Agent relationships 
  Customer relationships 

10 years
3 years
10-15 years
15 years
5 years

iv.   Customer and agent relationships

  Upon the acquisition of Classic Collection Holidays Limited, customer relationships were identified as a separately identifiable assets.
  Classic Collection’s revenue is driven by a very high volume of repeat customers due to its bespoke holiday packages and the target
  market. Repeat customers are from two broad segments - independent travel agents and direct customers and individuals booking

directly. There is a defined margin and attrition profile differential between the two customer groups and as such two separate assets

  were identified.

q)  Impairment of Non-Financial Assets
At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there 
is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset 
is estimated in order to determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that are 
independent from other assets, the group estimates the recoverable amount of the cash generating unit to which the asset belongs. The 
recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell.

Goodwill is required to be tested for impairment annually, or more frequently where there is an indication that the goodwill may be 
impaired. The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated to cash-generating units, or 
(“CGU”). Subject to an operating segment ceiling test, for the purposes of goodwill impairment testing, CGUs to which goodwill has been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is monitored for internal 
reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs that are expected to benefit from the 
synergies of the combination. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-
tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. For the purpose 
of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash 
inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating 
unit”).

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. Impairment 
losses are recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount 
of any goodwill allocated to the units, and then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata 
basis.

r)  Leases
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right to control the 
use of an identified asset for a period of time in exchange for consideration.

Group as a lessee
The Group applies a single recognition and measurement approach for all leases, except for short-term leases and leases of low-
value assets. The Group recognises lease liabilities to make lease payments and right-of-use assets representing the right to use the 
underlying assets.

i.  

Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the lease (i.e., the date the underlying asset is available  
for use). Right- of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for
any remeasurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial
direct costs incurred, and lease payments made at or before the commencement date less any lease incentives received. The
recognised right-of-use assets are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful
lives of the assets, as follows:
Buildings  

10 years

The right-of-use assets are also subject to impairment. The Group’s right-of-use assets are included as a separate category in   
property, plant and equipment.

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ii.  

Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments  
to be made over the lease term. In calculating the present value of lease payments, the Group uses the incremental borrowing   
rate at the lease commencement date because the interest rate implicit in the lease is not readily determinable.

After the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for the  
lease payments made. In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a change in the 
lease term, a change in the lease payments (e.g., changes to future payments resulting from a change in an index or rate used to
determine such lease payments) or a change in the assessment of an option to purchase the underlying asset.

The Group’s lease liabilities are included in trade and other payables. 

s)  Employee Benefits

i.  

ii.  

Pension Scheme
The Group operates a defined contribution pension scheme. A defined contribution scheme is a post-employment benefit plan
under which the Company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay
further amounts. Obligations for contributions to defined contribution pension plans are recognised as an expense in the income  
statement in the years during which services are rendered by employees.

Share-Based Payment Transactions
Employees (including senior executives) of the Group receive remuneration in the form of share-based payments, whereby  
employees render services as consideration for equity instruments (equity-settled transactions). Employees working in the
business development group are granted share appreciation rights, which are settled in cash (cash-settled transactions).

Equity-settled transactions
The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using an appropriate
valuation model, further details of which are given in note 25.

That cost is recognised in employee benefits expense (note 7a), together with a corresponding increase in equity (other capital  
reserves), over the period in which the service and, where applicable, the performance conditions are fulfilled (the vesting period).  
The cumulative expense recognised for equity-settled transactions at each reporting date until the vesting date reflects the
extent to which the vesting period has expired and the Group’s best estimate of the number of equity instruments that will
ultimately vest. The expense or credit in the statement of profit or loss for a period represents the movement in cumulative
expense recognised as at the beginning and end of that period. 

Service and non-market performance conditions are not taken into account when determining the grant date fair value of  
awards, but the likelihood of the conditions being met is assessed as part of the Group’s best estimate of the number of equity
instruments that will ultimately vest. Market performance conditions are reflected within the grant date fair value. Any other
conditions attached to an award, but without an associated service requirement, are considered to be non-vesting conditions.
Non-vesting conditions are reflected in the fair value of an award and lead to an immediate expensing of an award unless there
are also service and/or performance conditions.   
No expense is recognised for awards that do not ultimately vest because non-market performance and/or service conditions
have not been met. Where awards include a market or non-vesting condition, the transactions are treated as vested irrespective
of whether the market or non-vesting condition is satisfied, provided that all other performance and/or service conditions are    
satisfied.  

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of diluted earnings per share
(further details are given in note 10). 

t)  Financing Income and Expenses
Financing expenses comprises interest payable, finance charges on shares classified as liabilities and finance leases recognised in profit or 
loss using the effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that are recognised in 
the income statement (see foreign currency accounting policy). Borrowing costs that are directly attributable to the acquisition, construction 
or production of an asset that takes a substantial time to be prepared for use are capitalised as part of the cost of that asset. Financing 
income comprises interest receivable on funds invested, dividend income and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income is 
recognised in the income statement on the date the entity’s right to receive payments is established. Foreign currency gains and losses are 
reported on a net basis.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

135

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

u)  Exceptional Costs
Exceptional items are material items of income and expense which, because of the nature and expected infrequency of events giving rise 
to them, merit separate presentation to allow shareholders to understand better the elements of financial performance in the year, so as to 
facilitate comparison with prior years and to assess better trends in financial performance.

v)  Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the extent 
that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination, and 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of 
deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using 
tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 
temporary difference can be utilised.

w)  Share Capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a 
deduction from the proceeds.

x)  Share Premium and Other Reserves
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in ‘share premium’. The 
amount subscribed for the preference shares in excess of the nominal value of these new preference shares is recorded in ‘other reserves’.

Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.
The merger reserve represents the amount subscribed for the ordinary shares in excess of the nominal value of the shares issued in 
exchange for the acquisition of subsidiaries.

y)  Earnings Per Share
The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit 
attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, 
the weighted average number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

z)  Capital Management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. In 
order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

aa) Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, 
that can be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation. The Group 
specifically provides for the cancellation of bookings. The provision is estimated by applying historical cancellation data to bookings not 
travelled at the reporting date.

ab)    Non Statutory Measures
One of the Groups KPI’s is adjusted profit before tax. When reviewing profitability, the Directors use an adjusted profit before taxation 
(“PBT”) in order to give a meaningful year-on-year comparison. Whilst we recognise that the measure is an alternative (non-Generally 
Accepted Accounting Principles (“non-GAAP”)) performance measure which is also not defined within IFRS, this measure is important and 
should be considered alongside the IFRS measures.

Adjusted PBT is calculated by adjusting for material items of income and expenditure where because of the nature and expected 
infrequency of events giving rise them, merit separate presentation to allow shareholders a better understanding of the financial 
performance in the period.

136

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

ac)   COVID-19 impact
Determining the amounts to be provided for the bookings affected by the pandemic involves judgement and is dependent upon a 
number of assumptions by management including the number of bookings that will be cancelled due to travel restrictions. The Group 
expects travel to be disrupted and cancellations to continue above normal levels throughout 2021. Sensitivity analysis was performed 
based on various scenarios, management believe that the amounts recognised are the best estimate of the costs the Group will incur.

ad)  Thomas Cook Group plc impact
On 23 September 2019, TCG announced that it had ceased trading and entered compulsory liquidation. There was a one-off exceptional 
cost associated with helping customers to organise alternative travel arrangements and lost margin on cancelled bookings.

The adjustment of £7.1m to revenue represents the lost revenue associated with providing refunds and the costs associated with 
organising alternative travel arrangements for customers. This totalled £25.6m and is stated net of a chargeback claim of £18.5m. The 
£0.6m of other exceptional operating costs relates to the incremental operational costs of managing the process and the loss of monies 
held by TCG agents.

3.  Critical Accounting Estimates and Judgements
The Group’s accounting policies have been set by management. The application of these accounting policies to specific scenarios requires 
reasonable estimates and assumptions to be made concerning the future. These are continually evaluated based on historical experience 
and expectations of future events. The resulting accounting estimates will, by definition, seldom equal the related actual results. Under 
IFRS estimates or judgements are considered critical where they involve a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities from period to period. This may be because the estimate or judgement involves matters which are highly 
uncertain or because different estimation methods or assumptions could reasonably have been used.

Critical Accounting Judgements
Revenue from Contracts with Customers
The Group applied the following key judgements on the agent vs principal status of each segment as well as the number of performance 
objections in each.

Performance Obligations
Revenue in the OTB, International and CPH segments is recognised based on there being a single performance obligation to at the point 
of booking. This is to arrange and facilitate the customer entering into individual contracts with principal suppliers providing holiday related 
services including flights, hotels and transfers. For the OTB, International and CPH segments, there is not a significant integration service 
and responsbility for providing the services remains with the principal suppliers. 

The Group has concluded that under IFRS 15 for revenue in the Classic segment, a package holiday constitutes the delivery of one distinct 
performance obligation which includes flights, accommodation, transfers and other holiday-related services. In formulating this conclusion, 
management has assessed that it provides a significant integration service to collate all of the elements within a customer’s specification 
to produce one integrated package holiday. Management has further analysed the recognition profile and concluded that under IFRS 15, 
revenue and corresponding cost of sales should be recognised over the period a customer is on holiday.

Agent vs Principal
Determining whether an entity is acting as a principal or as an agent requires judgement and has a significant effect on the timing and 
amount (gross or net basis) of revenue by the Group. As an agent, revenue is recognised at the point of booking on a net basis. As a 
principal, revenue is recognised on a gross basis over the duration of the holiday.

In line with IFRS 15, management have concluded that revenue in the OTB, International and CPH segments will continue to be treated 
as an agent on the basis that the performance obligation is to arrange for another entity to provide the goods or services. This assessment 
has given consideration that there is no inventory risk and limited discretion in establishing prices. Revenue in the Classic segment will 
continue to be treated as a principal on the basis that Classic have the primary responsibility for fulfilling the package holiday for the 
customer.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

137

FINANCIAL STATEMENTS 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

Critical Accounting Estimates
COVID-19
On 11 March 2020 the World Health Organised declared COVID-19 a global pandemic. On 17 March 2020, the Foreign and 
Commonwealth Office advised against all non-essential travel overseas, initially for a period of 30 days. This initial lockdown remained 
in place for several months and airlines ceased the majority of flying schedules until 1 July 2020. Following the reopening of airspace, 
whilst some flying resumed, a significant number of holidays have been cancelled due to reductions in flying schedules and changeable 
government restrictions. Post year-end, disruption to leisure travel has continued, including more recently a four week ban on international 
leisure travel which started on 5 November 2020. 

In relation to flights cancelled during the financial year, the Group has considered the impact of the pandemic on the recoverability of 
supplier prepayments including amounts paid to airlines in lieu of flights which have been cancelled. The Group has a legal right to a refund 
under EU261/2004; the airline has an obligation to refund in the event that the flight is cancelled. EU 261 provides strict guidelines for 
the compensation of travellers whose flights are delayed, cancelled, or overbooked while travelling in or to EU countries. The rules apply 
to any flights that originate in an EU country. Where an airline is not forthcoming with a refund owed the Group exercises its chargeback 
rights are as governed by the card scheme rules. The Group has a right to make a chargeback when (i) the merchant (airline) was unable 
or unwilling to provide the purchased services; or (ii) the cardholder is entitled to a refund under the merchant’s cancellation policy. A 
chargeback asset was recognised in the prior year relating to TCG and recovered in full, further supporting the Group’s recognition of the 
airline receivables amount.

Where a flight has been cancelled, the Group has recognised a net receivable for the expected recoverable amount in accordance with the 
considerations above.

In relation to bookings which are due to travel after the year-end, the primary judgements are as follows: 
 ą

  The extent to which holidays will be impacted by the pandemic, either directly due travel restrictions or indirectly due to 

reductions in flying schedules. Management have estimated that the level of disruption will gradually reduce through FY21 
and will return to normal levels for the next winter season. The level of forward bookings beyond summer 2021 is not 
significant and any changes to this assumption would not have a material impact. 

 ą

  The level of revenue that will be reversed as a result of the cancellations and the extent to which the Group can mitigate costs 

related to the cancellation, such as flight, hotel and other supplier costs. The Group has assumed the majority of the these 
costs can be recovered where holidays are cancelled by the Group.   

Determining the amounts to be provided for the bookings affected by the pandemic involves judgement and is dependent upon a number 
of assumptions by management including the number of bookings that will be cancelled due to travel restrictions. The Group expects travel 
to be disrupted and cancellations to continue above normal levels throughout 2021. Sensitivity analysis was performed based on various 
scenarios, including the duration and severity of travel disruption resulting from the pandemic and the extent to which supplier costs can 
be recovered or avoided for cancelled holidays. Specifically regarding the proportion of holidays that will be cancelled, Management have 
considered a range of scenarios and believe that the amounts recognised are Management’s best estimate of the costs the Group will 
incur. 

A summary of the adjustments between Adjusted and GAAP measures, split between the COVID-19 impact and other costs, is shown 
below:

Group revenue

Revenue as agent

Revenue as principal

Group cost of sales

Other exceptional operating costs

Group profit before tax

2020
COVID-19

£'m

(37.5)

-

0.1

(4.3)

(41.7)

The total exceptional costs in the period of £41.7m represents the estimated cost of COVID-19 to trading in the period. This is primarily the 
cost of COVID-19 related cancellations or expected cancellations of £37.4m. The adjustment also includes a provisions against amounts 
due from suppliers of £2.2m, exceptional development spend of £0.7m and legal and professional fees of £1.4m. During the year, £0.7m 
of redundancy costs were offset by £0.7m of contributions in relation to the Coronavirus Job Retention Scheme. 

138

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Impairment of intangible assets and goodwill 
Intangible assets are reviewed for impairment if events or changes in circumstances indicate that the carrying amount may not be 
recoverable. Goodwill is reviewed for impairment on an annual basis. When a review for impairment is conducted, the recoverable 
amount is determined based on the higher of value in use and fair value less costs to sell. The value in use method requires the 
Group to determine appropriate assumptions (which are sources of estimation uncertainty) in relation to the cash flow projections 
based on the latest budget, the long-term growth rate to be applied to these cash flow projections and the risk-adjusted pre-tax 
discount rate used to discount the assumed cash flows to present value.   

The Group has concluded that the carrying value of the intangibles and goodwill is appropriate (after considering certain 
sensitivities which are set out in note 11). 

4.  Revenue
In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams. Revenue is 
accounted for at the point the Group has satisfied its performance obligations, details of the revenue performance obligations are set out in 
note 2i of these financial statements.

Year ended 30 September 2020

Revenue before exceptional cancellations

Sales as agent

Sales as principal

Total Revenue before exceptional cancellations

Exceptional cancellations*

Total Revenue

OTB
£’m

50.4  

-

50.4 

(34.5)

15.9 

0.3

-

0.3

(0.2)

0.1

Revenue before exceptional cancellations

Sales as agent

Sales as principal

Total Revenue before exceptional cancellations

Exceptional cancellations**

Total Revenue

Year ended 30 September 2019

OTB
£’m

90.3

-

90.3

(7.0)

83.3

Int’l
£’m

1.4

-

1.4

-

1.4

* Exceptional cancellations in the year ended 30 September 2020 relate to the impact of COVID-19 (See note 3)

**Exceptional cancellations in the year ended 30 September 2019 relate to the impact of TCG. 

Details of receivables arising from contracts with customers are set out in note 15.

Int’l
£’m

Classic
£’m

CPH
£’m

Total
£’m

-

16.9

16.9

-

16.9

Classic
£’m

-

55.0

55.0

-

55.0

3.6  

-

3.6 

(2.8)

0.8 

CPH
£’m

0.8

-

0.8

(0.1)

0.7

54.3 

16.9

71.2 

(37.5)

33.7 

Total
£’m

92.5

55.0

147.5

(7.1)

140.4

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

139

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

5.  Segmental Report
As explained in note 2h, the management team considers the reportable segments to be ‘‘OTB’’, “International”, ‘‘Classic’’ and “CPH”. All 
segment revenue, operating profit assets and liabilities are attributable to the Group from its principal activities.

OTB, International and CPH recognise revenue as agent on a net basis. Classic recognises revenue as a principal on a gross basis.

2020 

Restated (note 2)
2019

OTB
£’m

Int’l
£’m

Classic
£’m

CPH
£’m

Total
£’m

OTB
£’m

Int’l 
£’m

Classic
£’m

CPH
£’m

Total
£’m

50.4 

0.3 

16.9 

3.6 

71.2 

90.3

1.4

55.0

0.8

147.5

Income

Revenue before exceptional 
cancellations

Exceptional cancellations*

(34.5)

(0.2)

-

Total Revenue

15.9 

0.1 

16.9 

(2.8)

0.8 

(37.5)

33.7 

(7.0)

83.3

-

1.4

-

(0.1)

(7.1)

55.0

0.7

140.4

Adjusted EBITDA

10.6 

(0.3)

(1.9)

(1.5)

Share based credit/(charge)

0.6 

-

-

-

6.9 

0.6 

Impact of COVID-19

(38.7)

(0.2)

(0.1)

(2.7)

(41.7)

Impact of TCG

Other exceptional costs 

-

(0.3)

-

-

-

-

-

-

-

(0.3)

38.9

(0.6)

2.2

(1.1)

39.4 

(0.7)

-

(7.2)

(1.0)

-

-

-

-

-

-

(0.4)

(0.3)

-

-

(0.1)

-

(0.7)

-

(7.7)

(1.3)

EBITDA

(27.8)

(0.5)

(2.0)

(4.2)

(34.5)

30.0 

(0.6)

1.5

(1.2)

29.7 

Depreciation and amortisation

(9.9)

(0.1)

(1.2)

(0.2)

(11.4)

(9.0)

(0.1)

(1.3)

-

(10.4)

Group operating loss

(37.7)

(0.6)

(3.2)

(4.4)

(45.9)

21.0 

(0.7)

0.2

(1.2)

19.3 

Finance costs

Finance income

Loss before taxation

Non-current assets

Goodwill

31.6

-

Other intangible assets

30.1 

0.1

Property, plant and equipment

8.1 

Investment property

-

-

-

4.6 

8.9 

1.8 

0.6 

4.0

0.3

-

-

(0.8)

0.4 

(46.3)

40.2 

39.4 

9.9 

0.6 

(0.5)

0.5

19.3 

40.2

44.9

10.6 

0.6

31.6

34.5

8.9 

-

-

0.1

-

-

4.6

10.0

1.7

0.6

4.0

0.3

-

-

*  

Exceptional cancellations in the year ended 30 September 2020 relate to the impact of COVID-19. Exceptional cancellations in the year ended 30 September 2019 relate  

to the impact of TCG.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
6.  Operating expenses
a)  Operating expenses

Expenses by nature including exceptional items and impairment charges:

Marketing

Depreciation

Staff costs (including share based payments)

IT hosting, licences & support

Office expenses

Credit/debit card charges

Insurance

Other

2020

£’m

22.8 

1.9 

14.6 

2.4 

0.8 

1.7 

1.6 

2.0 

2019

£’m

36.3 

1.6 

14.7 

2.1 

0.8 

2.8 

0.6 

3.2 

Administrative expenses before exceptional cost & amortisation of intangible assets

47.8 

62.1 

Impact of COVID-19

Impact of Thomas Cook

Other exceptional costs

Amortisation of intangible assets

Exceptional costs and amortisation of intangible assets

Administrative expenses

4.3 

-

0.3 

9.5 

14.1 

61.9 

-

0.6 

1.3 

8.7 

10.6 

72.7 

b)  Other operating exceptional items

The exceptional costs for the year ended 30 September 2020 of £0.3m relate to legal and professional fees.

The exceptional costs for the year ended 30 September 2019 of £1.3m relate to £0.3m non-underlying property costs, £0.8m  
relating to organisational restructuring costs and £0.2m relating to other exceptional costs. 

c)  Services provided by the company auditor
  During the year, the Group obtained the following services from the operating company’s auditor.

Audit of the parent company financial statements

Amounts receivable by the Company’s auditor and its associated in respect of:

› 

› 

› 

 Audit of financial statements of subsidiaries pursuant to legislation

 Review of interim financial statements

 Other assurance services

2020
£’m

2019
£’m

0.1

0.2

-

-

0.3

0.1

0.1

-

-

0.2

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

141

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

d)  Adjusted PBT
  Management measures the overall performance of the Group by reference to Adjusted PBT, a non-GAAP measure as it gives a  
  meaningful year on year comparison of the Group’s performance:

Profit before taxation

Impact of exceptional COVID-19 cancellations

Impact of exceptional Thomas Cook cancellations

Other exceptional costs

Total exceptional costs

Amortisation of acquired intangibles

Share based payments charge*

Adjusted PBT

Restated 
(note 2)

2019
£’m

19.3

-

7.7

1.3

9.0 

5.5

0.7

34.5

2020
£’m

(46.3)

41.7  

-

0.3 

42.0 

5.5

(0.6)

0.6 

* 

The share based payment charge represents the expected cost of shares vesting under the Group’s Long Term Incentive Plan. These charges are added back to the  
adjusted profit measure as they do not necessarily relate to the performance of the Group in the current financial year.

7.  Employees and Directors

a)  Payroll Costs

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Defined contribution pension cost

Social security costs

Share-based payment (credit)/charges

2020
£’m

17.9

0.3 

1.8

(0.6)

19.4 

2019
£’m

17.2

0.3

1.7

0.7

19.9

Staff costs above include £4.0m (2019: £5.1m) employee costs capitalised as part of software development. During the year 
£0.7m was claimed in relation to the Coronavirus Job Retention Scheme. As a non-recurring item, this has been netted off against 
other exceptional costs in relation to COVID-19 cancellations described in note 3. 

b)  Employee Numbers
  Average monthly number of people (including Executive Directors) employed:

By reportable segment:

OTB

Int’l

Classic

CPH

142

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

2020
No.

2019
No.

419

10

116

5

550

404

13

99

5

521

 
 
 
 
 
 
c)  Directors’ Emoluments

The remuneration of Directors was as follows:

Aggregate emoluments

Defined contribution pension

Share-based payment charges

Remuneration was paid by On the Beach Limited, a subsidiary companies of the Group.

The remuneration of the highest paid director was as follows:

Aggregate emoluments

Share-based payment charges

d)  Key Management Compensation
Key management comprised the seven members of the executive team. 

Remuneration of all key management (including directors) was as follows:

Wages and salaries

Short-term non-monetary benefits

Share-based payment charges

2020
£’m

0.9 

-

0.1 

1.0 

2020
£’m

0.3 

0.1 

0.4 

2019
£’m

1.0

-

(0.1)

0.9

2019
£’m

0.4

-

0.4

2020
£’m

1.6

-

0.1

1.7 

2019
£’m

1.9

-

0.1

2.0

e)  Retirement Benefits
Included in pension contributions payable by the Group of £0.3m (2019: £0.2m) is £42,000 (2019: £26,000) of contributions that the 
Group made to a personal pension scheme in relation to one Executive Director. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

143

FINANCIAL STATEMENTS 
Financial Statements
Notes to the Consolidated Financial Statements 

8.  Finance Income and Finance Costs

a)  Finance Costs

Rolling credit facility interest

Interest on lease liabilities

Finance costs

b)  Finance Income 

Bank interest receivable

Finance income

9.  Taxation

Current tax on profit for the year

Adjustments in respect of prior years 

Total current tax

Deferred tax on profits for the year

Origination and reversal of temporary differences

Total deferred tax

Total tax charge

2020
£’m

0.6 

0.2

0.8 

2020
£’m

0.4

0.4

2020
£’m

(4.0)

-

(4.0)

(3.5)

(3.5)

(7.5)

2019
£’m

0.3

0.2

0.5

2019
£’m

0.5

0.5

2019
£’m

4.8

(0.1)

4.7

(1.0)

(1.0)

3.7

The differences between the total taxation shown above and the amount calculated by applying the standard UK corporation taxation 
rate to the profit before taxation on continuing operating are as follows.

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by the effective rate of corporation tax in the UK of 19% 
(2019: 19%)

Effects of:
Adjustments in respect of prior years

Impact of difference in current and deferred tax rates

Total taxation charge

2020
£’m

(46.3)

2019
£’m

19.3 

(8.8)

3.7

-

1.3 

(7.5)

(0.1)

0.1

3.7

The tax charge for the year is based on the effective rate of UK corporation tax for the period of 19% (2019:19%). 

The deferred tax liability at 30 September 2020 has been calculated at the UK corporation tax rate of 19%. 

144

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
  
 
 
 
 
10.  Earnings Per Share
Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted 
average number of ordinary shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted 
average number of Ordinary Shares issued during the period plus the weighted average number of Ordinary Shares that would be 
issued on the conversion of all dilutive potential ordinary shares into Ordinary Shares. Adjusted earnings per share figures are calculated 
by dividing adjusted earnings after tax for the year by the weighted average number of shares.

Year ended 30 September 2020

Basic EPS

Diluted EPS*

Adjusted EPS

Basic weighted

average number 

of Ordinary Shares 
(m)

Total
earnings 
£’m

Pence
per share

140.2

140.2

140.2

(38.8)

(38.8)

(0.7)

(27.6p)

(27.6p)

(0.5p)

* There was no difference in the weighted average number of shares used for the calculation of basic and diluted loss per share as the effect of all potentially dilutive 

shares outstanding was anti-dilutive. 

Year ended 30 September 2019

Basic EPS

Diluted EPS

Adjusted EPS

Adjusted earnings after tax is calculated as follows:

Profit for the year after taxation

Adjustments (Net of Tax at 19%):

Impact of exceptional COVID-19 cancellations

Impact of exceptional Thomas Cook cancellations

Other exceptional costs

Amortisation of acquired intangibles

Share based payment charges*

Adjusted earnings after tax

*  

The share based payment charges are in relation to options which are not yet exercisable.

131.1 

131.4 

131.1 

15.6 

15.6 

27.9 

11.9p

11.9p

21.3p

Restated
(note 2)

2019
£’m

15.6

-

6.2

1.0 

4.5

0.6

27.9

2020
£’m

(38.8)

33.8 

-

0.3 

4.5

(0.5)

(0.7)

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

145

FINANCIAL STATEMENTS 
 
  
 
  
Financial Statements
Notes to the Consolidated Financial Statements 

11.  Intangible Assets

Brand

Goodwill

Website & 
development 
Costs

Website 
technology

Customer 
relationships

£’m

£’m

£’m

£’m

£’m

Total

£’m

Cost

At 1 October 2018

35.9 

39.7 

Additions

Revaluation

At 30 September 2019

Additions

-

-

35.9 

-

-

0.5 

40.2 

-

At 30 September 2020

35.9 

40.2 

Accumulated amortisation

At 1 October 2018

Charge for the year

At 30 September 2019

Charge for the year

At 30 September 2020

Net book amount

At 30 September 2020

At 30 September 2019

10.3 

2.4 

12.7 

2.4 

15.1 

-

-

-

-

-

20.8 

23.2 

40.2 

40.2 

6.5 

5.1 

-

11.6 

4.0 

15.6 

1.5 

3.2 

4.7 

4.0 

8.7 

6.9 

6.9 

22.8 

6.5 

111.4 

-

-

22.8 

-

22.8 

11.2 

2.4 

13.6 

2.4 

16.0 

6.8 

9.2 

-

-

6.5 

-

6.5 

0.2 

0.7 

0.9 

0.7 

1.6 

4.9 

5.6 

5.1 

0.5 

117.0 

4.0 

121.0 

23.2 

8.7 

31.9 

9.5 

41.4 

79.6 

85.1 

Goodwill
Goodwill acquired in a business combination is allocated on acquisition to the CGUs that are expected to benefit from that business 
combination. The carrying amount of goodwill has been allocated as follows:

Reportable segment

OTB

OTB

CCH

CPH

CGU

OTB

Acquisitions

On the Beach Travel Limited

Sunshine

Sunshine.co.uk Limited

Classic

CPH

Classic Collection Limited

Classic Collection Limited

As at 30 
September 
2020
£’m

As at 30 
September 
2019
£’m

21.5

10.1

4.6

4.0

40.2

21.5

10.1

4.6

4.0

40.2

Impairment of Goodwill
On the Beach and Sunshine are considered to be one reportable segment, as they are internally reported and managed as one entity, but 
for impairment review purposes they are treated as separate CGU’s as they have independent cash inflows. Goodwill acquired through 
Sunshine.co.uk has been allocated to the “Sunshine” cash generating unit. Goodwill acquired through the Classic collection acquisition has 
been allocated to the “Classic” and “CPH” cash generating units.  

146

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
“OTB” CGU
The Group performed its annual impairment test as at 30 September 2020 on the “OTB” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial 
budgets and projections covering a three-year period. The initial two years are based on the latest budget, year three is extrapolated at a 
growth rate of 2 percent (2019: 5 percent) and the forecasts are then extrapolated in perpetuity based on an estimated growth rate of 2 
percent (2019: 2 percent), this being the Directors’ estimated view best estimate of the future prospects of the business. This is deemed 
appropriate because the CGU is considered to be a long-term business. Management estimates discount rates using pre-tax rates that 
reflect current market assessments of the time value of money and the risks specific to this CGU. The discount rate applied is 11 percent 
(2019: 9.5 percent). 

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides. 

“Sunshine” CGU
The Group performed its annual impairment test as at 30 September 2020 on the “Sunshine” cash generating unit (“CGU”). The 
recoverable amount of the CGU has been determined based on the value in use calculations using cash flow projections derived 
from financial budgets and projections covering a three-year period. The initial two years are based on the latest budget, year three is 
extrapolated at a growth rate of 2 percent (2019: 5 percent) and the forecasts are then extrapolated in perpetuity based on an estimated 
growth rate of 2 percent (2019: 2 percent), this being the Directors’ estimated view best estimate of the future prospects of the business. 
This is deemed appropriate because the CGU is considered to be a long-term business. Management estimates discount rates using pre-
tax rates that reflect current market assessments of the time value of money and the risks specific to this CGU. The discount rate applied is 
11 percent (2019: 9.5 percent). 

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides. 

“Classic” CGU 
The Group performed its annual impairment test as at 30 September 2020 on the “Classic” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial budgets 
and projections covering a three year period. The initial two years are based on the latest budget, year three is extrapolated at a 2 percent 
growth rate (2019: flat growth rate),  the forecasts are then extrapolated in perpetuity based on at a 2 percent growth rate (2019: flat 
growth rate). This is deemed appropriate based on the Directors’ best estimate of the future prospects of the business. Management 
estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks specific to 
the CGU. The discount rate applied is 11 percent (2019: 9.5 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides.

“CPH” CGU
The Group performed its annual impairment test as at 30 September 2020 on the “CPH” cash generating unit (“CGU”). The recoverable 
amount of the CGU has been determined based on the value in use calculations using cash flow projections derived from financial budgets 
and projections covering a three-year period. The initial two years are based on the latest budget, year three is extrapolated at a growth 
rate of 2 percent (2019: 2 percent).

The forecasts are then extrapolated in perpetuity based on a 2 percent growth rate (2019: 2 percent). This is deemed appropriate based 
on the Directors’ best estimate of the future prospects of the business. Management estimates discount rates using pre-tax rates that 
reflect current market assessments of the time value of money and the risks specific to the CGU. The discount rate applied is 11 percent 
(2019: 9.5 percent).

The main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within 
the business and have been set by the Directors based on their past experience of the business and its industry, together with their 
expectations of the market. The level of sales depends upon the size of the markets in which the Group operates together with the 
Directors’ estimations of its market share and competitive pressures, including the level of supplier overrides.
The “international” CGU has been internally developed and as such, has no goodwill.

Administrative expenses are dependent upon the net costs to the business of purchasing services. Expenses are based on the current cost 
base of the Group adjusted for variable costs.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

147

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

Impact of COVID-19 on impairment considerations
The Group does not consider that any CGU has been automatically impaired as a result of the pandemic. All CGUs remain viable trading 
long term assets which the Group expects to continue to generate positive cash flows. Inherent in the impairment test is a period of 
disruption followed by a gradual recovery. Sensitivities have been applied to both the extent of and period of disruption and the Group is 
satisfied that sufficient headroom still exists to support the asset value.

Development Costs
The Group capitalises development projects where they satisfy the requirements for capitalisation in accordance with the IAS 38 and 
expense projects that relate to ongoing maintenance and support. Capitalised development costs are not treated as a realised loss for the 
purpose of determining the Company’s distributable profits as the costs meet the conditions requiring them to be treated as an asset in 
accordance with IAS 38.

Research and development costs that are not eligible for capitalisation have been expensed in the period incurred, in 2020 this was £1.3m 
(2019: £0.3m), and they are recognised in administrative expenses. £0.7m of the expensed costs in the current year were due to projects 
no longer viable due to the impact of COVID-19. 

Sensitivity to Changes in Assumptions
Sensitivity analysis has been completed on key assumptions in isolation, and the headroom taken is significant. Management believes that 
no reasonably possible change in any of the above key assumptions would cause the carrying value of the unit to exceed its recoverable 
amount. The key assumptions are discount factor, long term growth rates and short term trading volumes/cash flows. Sensitivities have 
been applied on all of these assumptions.

12.  Tangible Assets

Cost

At 1 October 2018 restated (note 2)

Additions

Revaluation

Transfer assets under construction

At 1 October 2019

Additions

At 30 September 2020

Accumulated deprecation

At 1 October 2018 restated (note 2)

Charge for the year

Disposals

At 1 October 2019

Charge for the year

At 30 September 2020

Net book amount

At 30 September 2020

At 30 September 2019

Freehold 
property

Right-of-use 
asset (note 19)

Fixtures, 
fittings and 
equipment

Assets under 
construction

£’m

2.0 

-

(0.3)

-

1.7 

-

1.7 

-

-

-

-

-

-

1.7 

1.7 

£’m

5.3 

-

-

-

5.3 

-

5.3 

0.6 

0.5 

-

1.1  

0.5 

1.6 

3.7 

4.2 

£’m

1.5 

1.2 

-

3.2 

5.9 

1.2 

7.1 

0.1 

1.1 

-

1.2 

1.4 

2.6 

4.5

4.7 

£’m

1.1 

2.1 

-

(3.2)

-

-

-

-

-

-

-

-

-

-

-

Total

£’m

9.9 

3.3 

(0.3)

-

12.9 

1.2 

14.1 

0.7 

1.6 

-

2.3 

1.9 

4.2 

9.9 

10.6 

The depreciation expense of £1.9m for the year ended 30 September 2020 and the depreciation expense of £1.6m for the year ended 30 
September 2019 have been recognised within administrative expenses.

148

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
13.  Investment Property

At 1 October 2018

Revaluation

At 1 October 2019

Revaluation

At 30 September 2020

Total
£’m

0.8

(0.2)

0.6

-

0.6

Investment property relates to a freehold property acquired as part of the acquisition of Classic Collection Holidays. A portion of the 
building earns rental income and has been classified as an investment property. Rental income of £0.1m (2019: £0.1m) was recorded in 
the income statement in the current period.

The fair value of investment property was determined by external, independent property valuers, having appropriate recognised 
professional qualifications and recent experience in the location and category of the property being valued. The independent valuers 
provide the fair value of the Group’s investment property annually. All of the investment properties have been categorised as a Level 2 fair 
value based on the inputs to the valuation technique used.

14.  Investments
The parent company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries. The registered 
address for each subsidiary is Aeroworks, 5 Adair Street, Manchester, M1 2NQ.

The table below shows details of the wholly owned subsidiaries of the Group.

Subsidiary

On the Beach Topco Limited

On The Beach Limited*

On The Beach Beds Limited

On The Beach Bid Co Limited

On the Beach Travel Limited

On the Beach Trustees Limited

On the Beach Holidays Limited

Sunshine.co.uk Limited

Sunshine Abroad Limited

Classic Collection Holidays Limited

Classic Collection Aviation Limited

Nature of business

Holding Company

Internet Travel Agent

In-house Bedbank

Holding Company

Holding Company

Employee Trust

Dormant

Internet Travel Agent

Dormant

Tour Operator

Transport Broker

Classic Collection Holiday, Travel & Leisure Limited

Dormant

Saxon House Properties Limited

Property Management

Classic Package Holidays Limited

Travel Agent

* 

On the Beach Limited has a Swedish trading division which has a corporate identity number of 516408-9186.

Proportion of ordinary 
shares held by the Group

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the Company’s subsidiaries.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

149

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

15.  Trade and Other Receivables

Amounts falling due within one year:

Trade receivables – net

Other receivables

Prepayments

Restated
(note 2)

2019
£’m

64.7

28.5

1.4 

2020
£’m

58.9 

43.6 

2.2 

104.7 

94.6 

For the year ended 30 September 2020, other receivables includes £34.3m receivable in respect of amounts due from airlines as a result 
of exceptional COVID-19 cancellations. By 30 September £89.5m had fallen due from airlines in respect of flights cancelled in the year. 
In determining the recoverability of these amounts the Group has considered, the amount of cash received by 30 November, chargeback 
and other legal rights. By 30 November, of the balance that was due at the year end, £6.5m remains outstanding which the Group is 
confident it will recover. 

For the year ended 30 September 2019, other receivables includes £18.5m receivable in respect of chargeback claims following the 
failure of the Thomas Cook Group on 23 September 2019. The amount has been fully recovered in the current year. 

16.  Assets Held for Sale

Properties held for sale

2020
£’m

-

-

2019
£’m

0.2

0.2

The Group acquired two properties through the purchase of Sunshine.co.uk, both properties have been sold. 

17.  Trust account
Trust accounts are restricted cash held separately and only accessible at the point the customer has travelled or booking is cancelled and 
refunded.  

150

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
18.  Trade, Other Payables and Provisions

Non-current

Lease liabilities (note 19)

Current

Trade payables

Accruals and other payables

Lease liabilities (note 19)

Provision

Restated
(note 2)

2019
£’m

2020
£’m

3.8

4.2

80.2 

11.8

0.4

96.2 

10.9 

107.1 

121.6

15.0 

0.3

141.1

12.3

153.4

For the year ended 30 September 2020, the £10.9m provision is in respect of expected future cancellations in relation to bookings taken 
before 30 September 2020. We expect to this provision to be utilised over the next year. Trade payables includes £9.0m in respect of 
refunds owed to customers, with the related receivable from the airlines recognised in trade receivables. Where the refunds are not 
received from the airline the Group has a legally enforceable right to offset the recognised amounts. The Group has opted to show the 
figures gross due to no option to settle on a net basis or realise the asset and settle the liability simultaneously. For details of assumptions, 
see note 3. 

In the prior year, the £12.3m provision is in respect of the TCG failure. The amount recognised is an estimate of the cost the Group will 
incur to fulfil its obligations to customers under the ATOL regulations to arrange refunds or alternative flights.  

19.  Leases
The Group has lease contracts for two properties, both with a lease term of 10 years. With the exception of short-term leases and 
leases of low-value underlying assets, each lease is reflected on the balance sheet as a right-of-use asset and a lease liability. The Group 
classifies its right-of-use assets in a consistent manner to its property, plant and equipment (see note 12).

Each lease generally imposes a restriction that, unless there is a contractual right for the Group to sublet the asset to another party, the 
right-of-use asset can only be used by the Group.

Amounts recognised in profit or loss
The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

Depreciation expense of right-of-use assets

Interest expense on lease liabilities

Total amount recognised in profit or loss

Restated
(note 2)

2019
£’m

0.5

0.2

0.7

2020
£’m

0.5

0.2

0.7

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during the period: 

As at 1 October

Accretion of interest

Payments

As at 30 September

Current (note 18)

Non-current (note 18)

2020
£’m

4.5

0.2

(0.4)

4.2

0.4

3.8

2019
£’m

4.7

0.2

(0.4)

4.5

0.3

4.2

The Group had total cash outflows for leases of £0.4m in 2020 (£0.4m in 2019). The above table satisfies the requirements of IAS 7.44A 
to present a net debt reconciliation. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

151

FINANCIAL STATEMENTS 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

20.  Borrowings
Bank Facility
On 8 April 2020, the Group extended its revolving credit facility with Lloyds Bank plc to 31 December 2023.

The borrowing limits under the facility increased to £50.0m.  No early repayment fees are payable. 

The interest rate payable is equal to LIBOR plus a margin. The margin contained within the Facility is dependent on net leverage ratio and 
the rate per annum is 3.75% for the facility or any unpaid sum.

The terms of the facility include the following financial covenants:

(i) 
(ii) 

(iii) 
(iv) 

that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1;
that the ratio of total net debt to adjusted EBITDA in respect of the relevant period ending 30 June 2020 shall not exceed 2.25:1  
and any relevant period ending on or after 30 September 2021 shall not exceed 2:1;
that the total net debt on the last day of the relevant period ending 30 September 2020 shall not exceed £10.0m; and
that the EBITDA in the relevant period ending 30 September 2020 shall not be less than a loss of £(11.6M).

There have been no covenant breaches in the year and there are none expected in the next 12 months.

In addition, on 21 May 2020, the Group secured a revolving credit facility with Lloyds Bank plc pursuant to the Coronavirus Large Business 
Interruption Loan Scheme (CLBILS) to 21 May 2022.

The borrowing limits under the CLBILS facility is £25.0m and include the same financial covenants as the extended revolving credit facility.
The interest rate payable is equal to the Base Rate plus a margin. The margin contained within the facility is 2.30% per annum for the 
facility or any unpaid sum.

Covenant tests have been amended up to and including 30 June 2021 to account for the impact of COVID-19 on the Group’s results, tests 
return to normal from 30 September 2021.

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards.  

At 30 September 2020, the liabilities for these other credit uses was £nil, the amount drawn down at year-end was £nil and there has 
been nothing drawn down post year-end. 

21.  Deferred tax

2020

Assets

Liabilities

Total

2019

Assets

Liabilities

Total

Intangible assets

Property, plant and 
equipment

Share-based 
payments

£’m

-

(6.2)

(6.2)

-

(6.5)

(6.5)

£’m

-

(0.1)

(0.1)

-

(0.1)

(0.1)

£’m

0.2 

-

0.2 

0.5 

-

0.5 

Losses and
unused tax
relief
£’m

3.5 

-

3.5 

-

-

-

Tax assets/ 
(liabilities)

£’m

3.7 

(6.3)

(2.6)

0.5 

(6.6)

(6.1)

152

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
Intangible 
asset

Property, plant and 
equipment

Share based 
payments

30 September 2018

Recognised in income

Recognised in equity

30 September 2019

Recognised in income

Recognised in equity

30 September 2020

£’m

(7.6)

1.1 

-

(6.5)

0.3 

-

(6.2)

£’m

0.1 

(0.2)

-

(0.1)

-

-

(0.1)

£’m

0.3 

0.1 

0.1 

0.5 

(0.2)

(0.1)

0.2 

Losses and
unused tax
relief

£’m

-

-

-

-

3.5 

-

3.5 

Total

£’m

(7.2)

1.0 

0.1 

(6.1)

3.6 

(0.1)

(2.6)

The deferred tax asset includes an amount of £3.5m which relates to carried forward tax losses. The Group has concluded that the 
deferred assets will be recoverable using the estimated future taxable income based on the approved projections and plans for the 
Group. The losses can be carried forward indefinitely and have no expiry date.  

22.   Share Capital

Allotted, called up and fully paid

2020
£’m

2019
£’m

157,362,037 ordinary shares @ £0.01 each (2019: 131,154,058 @ £0.01 each)

1.6

1.3

During the year, the Group issued 26,143,500 shares via a share placing with a nominal value of £0.01 each, no discount was offered on 
the value of the shares. The Group issued an additional 64,479 with a nominal value of £0.01. The holders of ordinary shares are entitled 
to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group. 

23.   Reserves
The analysis of movements in reserves is shown in the statement of changes in equity. 

Details of the amounts included in other reserves are set out below.

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form part of the 
acquisition of Classic. The consideration value of the shares issued was £2.6m. The excess above the nominal value of the shares was 
credited to the merger reserve. The capital redemption reserve arose as a result of the redemption of preference shares in the year ended 
30 September 2015.

The capital redemption reserve arose as a result of the redemption of preference shares in the year ended 30 September 2015.

During the year ended 30 September 2020, the Group issued 26,143,500 shares via a share placing with a nominal value of
£0.01 each, no discount was offered on the value of the shares. The consideration value of the shares issued was £65m, net of fees. The 
excess above the nominal value of the shares was credited to the share premium.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

153

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements 

24.   Financial Instruments
Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement and the basis 
on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are 
disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

Financial assets

FV Level

Derivative financial assets designated as hedging instruments

Forward exchange contracts

Financial assets at amortised cost

Trust account

Cash at bank

Trade and other receivables (note 15)

 Total financial assets

Financial liabilities

Derivatives designated as hedging instruments

Forward exchange contracts

Financial liabilities at amortised cost

Trade and other payables (note 18)

 Total financial liabilities 

2

2

2020

£’m

2019

£’m

0.5 

-

25.8 

36.5 

102.5 

44.0 

54.8 

93.2 

165.3 

192.0 

-

(1.0)

(96.2)

(141.1)

(96.2)

(142.1)

Derivative Financial Instruments
The Group enters into derivative financial instruments with various financial institutions which are valued using present value calculations. 
The valuation methods incorporate various inputs including the foreign exchange spot and forward rates, yield curves of the respective 

currencies and currency basis spreads between the respective currencies.

Revolving Credit Facility

In order to fund seasonal working capital requirements, the Group has a revolving credit facility with Lloyds Bank plc. The borrowing limits 

under the facility is £75m per month, subject to covenant compliance, at year end the facility was nil (2019: nil). 

For details of the revolving credit facility, see note 20.

The following table provides the fair values of the Group’s financial assets and liabilities:

Forward exchange contracts

FV level

2

2020
£’m

0.5

Restated
(note 2)

2019
£’m

(1.0)

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables, and trade and 

other payables.

154

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
a) Measurement of Fair Values
The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined as 
follows:
(i)   Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities
(ii)  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. as 
prices) or indirectly (i.e. derived from prices)

(iii)   Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Forward contracts

As at 30 September 2020

As at 30 September 2019

Level 1
£’m

Level 2
£’m

Level 3
£’m

-

-

0.5

(1.0)

-

-

The forward contracts have been fair valued at 30 September 2020 with reference to forward exchange rates that are quoted in an 
active market, with the resulting value discounted back to present value.

b)  Financial Risk Management
The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, as well as trade and other payables. 
The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial assets include trade 
receivables, and cash at bank that derive directly from its operations.

In the course of its business, the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk, 
liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the financial 
performance and net assets of the Group. These policies are set and reviewed by senior finance management and all significant financing 
transactions are authorised by the Board of Directors.

c)  Market Risk
Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the substantial cross-
border element of the Group’s trading and arises on sales and purchases that are denominated in a currency other than the functional 
currency of the business. Group cash resources are matched with the net funding requirements sourced from three sources namely 
internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial hedge. During 
the course of the period there has been no changes to the market risk or manner in which the Group manages its exposure. The Group is 
exposed to interest rate risk that arises principally through the Group’s revolving credit facility.

Liquidity risk, credit risk and capital risk is considered below. The executive team is responsible for implementing the risk management 
strategy to ensure that appropriate risk management framework is operating effectively, embedding a risk mitigation culture throughout 
the Group. The Board are provided with a consolidated view of the risk profile of the Group. All major exposures are identified and 
mitigating controls identified and implemented. Regular management reporting and assessment of the effectiveness of controls provide a 
balanced assessment of the key risks and the effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments.

Interest Rate Risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market 
interest rates. The Group’s exposure to the risk of changes in market interest rates is only through the revolving credit facility which is 
subject to fluctuations in LIBOR.

Foreign Currency Risk
Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in foreign 
exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such the Group is exposed 
to the fluctuation in exchange rates (currencies are principally Sterling, US Dollar, Euro and Swedish Krona). The Group places forward 
cover on the net foreign currency exposure of its purchases. The Group foreign currency requirement is reviewed twice weekly and 
forward cover is purchased to cover expected usage.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

155

FINANCIAL STATEMENTS 
Financial Statements
Notes to the Consolidated Financial Statements 

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are as 
follows:

Euro

Cash 

Trade payables

Trade receivables

Forward exchange contracts

Balance sheet exposure

US Dollar

Cash 

Trade payables

Forward exchange contracts

Balance sheet exposure

Swedish Krona

Cash 

Trade receivables

Forward exchange contracts

Balance sheet exposure

Norwegian Krona

Cash 

Trade receivables

Forward exchange contracts

Balance sheet exposure

Moroccan Dirham

Trade payables

Forward exchange contracts

Balance sheet exposure

156

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

2020

€’m

6.5 

2019

€’m

9.6

(47.9)

(78.8)

10.2 

11.8 

(19.4)

2020

$ ‘m

0.6 

(2.7)

0.6 

(1.5)

2020

Kr ‘m

0.3 

-

-

0.3

2020

Kr ‘m

0.1 

-

-

0.1 

2020

MAD 
‘m

-

-

-

2.3

67.7

0.8

2019

$ ‘m

0.7

(2.4)

2.0

0.3

2019

Kr ‘m

1.0

0.3

-

1.3

2019

Kr ‘m

0.3

0.1

-

0.4

2019

MAD 
‘m

(0.3)

0.2

0.1 

Foreign Currency Sensitivity
The following table details the Group sensitivity to a percentage change in pounds sterling against these currencies with regards to 
equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been determined based on a 10 
per cent change taking place at the beginning of the financial period and held constant throughout the reporting period:

Euro

Weakening - 10%

Strengthening - 10%

US Dollar

Weakening - 10%

Strengthening - 10%

2020
£’m

(1.7)

1.7

(0.1)

0.1

2019
£’m

(1.1)

1.1

(0.1)

0.1

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have maturities of 
less than one year after the balance sheet date.

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts at the 
year-end, by currency were:

Foreign 
currency

2020

Notional 
value

2019

Fair 
value

Foreign 
currency

Notional 
value

Fair 
value

EUR

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

Total

USD

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

Total

MAD

30 September

Less than 3 months

3 to 6 months 

Total

7.9 

-

-

9.3 

1.6 

-

(0.5)

-

-

7.9 

10.9 

(0.5)

 48.9 

 12.5 

 28.3 

 89.7 

Foreign 
currency

2020

Notional 
value

Fair 
value

Foreign 
currency

Notional 
value

Fair 
value

0.6 

0.6 

-

-

-

-

0.6 

0.6 

-

-

-

-

1.7

0.9

0.5

3.1

Foreign 
currency

2020

Notional 
value

Fair 
value

Foreign 
currency

Notional 
value

Fair 
value

0.3

 0.1 

 0.6 

1.0

 43.7 

 11.2 

 25.8 

 80.7 

2019

 - 

 - 

 - 

 - 

1.4

0.7

0.4

2.5

2019

-

-

-

-

-

-

-

-

-

 1.8 

 0.2 

 2.0 

 0.1 

-

 0.1 

-

-

-

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

157

FINANCIAL STATEMENTSFinancial Statements
Notes to the Consolidated Financial Statements 

Credit Risk
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. Credit risk 
arises from cash balances and derivative financial instruments, as well as credit exposures to customers, including outstanding receivables, 
financial guarantees and committed transactions. Credit risk is managed separately for treasury and operating related credit exposures.

Trade Receivables
The ageing of trade receivables at the balance sheet date was:

As at 30 September 2020

As at 30 September 2019

Not past 
due
£’m

58.5 

63.8

Past due 0-30 
days
£’m

Past due >30 
days
£’m

0.2 

0.5

0.2 

0.4

Total

£’m

58.9

64.7

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade receivables and therefore does not track changes 
in credit risk, instead a loss allowance is recognised based on lifetime expected credit lossess at each reporting date. The Group uses a 
provision matrix to measure expected credit losses based on historical cancellation rates and considers forward-looking factors including 
the impact of COVID-19. There has been £0.5m of impairment charged to trade receivables in the current year (2019: £0.4m). 

Financial Instruments and Cash Deposits
As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit with banks and 
foreign currency financial instruments. The Group generally deposits cash and undertakes currency transactions with highly-rated banks. 
The Group considers that its cash and cash equivalents have low credit risk based on the external credit ratings of the counterparties.

No collateral or credit enhancements are held in respect of any financial derivatives. The maximum exposure to credit risk at each 
reporting date is the fair value of financial assets and trade receivables.

Liquidity Risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to maintain a 
balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term and long-term financial 
requirements. In applying the policy the Group continuously monitors forecast and actual cash flows against the maturity profiles of 
financial assets and liabilities. It is Group policy to ensure that a specific level of committed facilities is always available based on forecast 
working capital requirements. Cash forecasts identifying the Group’s liquidity requirements are produced and are sensitised for different 
scenarios including, but not limited to, decreases in profit margins and weakening of sterling against other functional currencies.

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost 

Carrying 
amount

Contractual 
cash flows

Within 1 
year

1 to 5 
years

> 5 years

Sep-20

Trade payables

Lease liabilities

Other payables

Sep-19

Trade payables

Lease liabilities

Other payables

£’m

80.2 

4.2 

11.8 

96.2 

£’m

80.2 

4.9 

11.8 

96.9 

£’m

80.2 

0.6 

11.8 

92.6

121.6 

121.6 

121.6 

4.5 

15.0 

5.3 

15.0 

0.5 

15.0 

141.1 

141.9 

137.1 

£’m

-

3.0 

-

3.0 

-

2.8 

-

2.8 

£’m

-

1.3 

-

1.3 

-

2.0 

-

2.0 

158

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Capital Management
It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market confidence, and to 
sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 20) and equity of the Group as disclosed in note 
23. The Group is not subject to any externally imposed capital requirements.

25.   Share-Based Payments
The following table illustrates the number of, and movements in, share options granted by the Group

Outstanding at the beginning of the year

Granted during the year

Lapsed during the year

Vested during the year

Forfeited during the year 

Outstanding at the year end 

LTIP

CSOP & RSA

Total

No. of share options 
(thousands)

No. of share options 
(thousands)

No. of share options 
(thousands)

 1,746 

703

(292)

(63)

(28)

 2,066

 458 

 180 

 - 

 - 

(66)

 572 

 2,204 

 883

(292)

(63)

(94)

 2,638

LTIP
The LTIP scheme started on 26 May 2016 and the Group has awarded nil-cost options under the scheme each year since then. 
The vesting of 30% of the award will be dependent on a relative Total Shareholder Return (“TSR”) performance condition measure 
over the performance period and the vesting of 70% of the award will be dependent on the satisfaction of an Earnings per 
Share (“EPS”) target. For the 2016-2019 schemes the EPS target is measured at the end of the three-year performance period 
commencing on the first day of the financial period in which they are awarded in. For the 2020 LTIP scheme the EPS target is 
measured across a three-year performance period, to the end of year ending September 2022.  

During the prior year, the Group awarded nil-cost options to certain key management within the business. The vesting of these 
awards will be dependent on EBITDA. On 29 June 2020, an additional 30,000 shares were granted. For these options awarded, 
the vesting will be dependent on achieving a best quarter EBITDA between 1 January 2021 and 31 March 2022. 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

159

FINANCIAL STATEMENTS 
 
Financial Statements
Notes to the Consolidated Financial Statements 

During the current year, the Group awarded nil-cost options to certain key employees within the business. The vesting of these 
awards will be dependent on set departmental targets.  

Exercise 
price

Expected 
volatility

Option 
Life

Risk 
free 
rate

Dividend 
yield

Non-
vesting 
conditions

Fair 
value at 
grant 
date

(%)

(years)

(%)

(%)

(%)

(£)

No. of 
options 
awarded

Share 
price at 
grant 
date

(£)

 180,728 

 4.120 

 421,698 

 4.120 

 61,400 

 3.910 

 143,268 

 3.910 

 127,113 

 4.500 

 296,596 

 4.500 

 132,923 

 4.440 

 310,153 

 4.440 

 805,000 

 4.630 

 30,000

 3.020

 176,331 

 4.340 

 411,438 

 4.340 

 35,000

 4.340

 3,374 

 4.212 

 7,872 

 4.212 

(£)

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Award date

26 May 2017 (TSR 
dependent)

26 May 2017 (EPS 
dependent)

31 May 2017 (TSR 
dependent)

31 May 2017 (EPS 
dependent)

20 December 2017 
(TSR dependent)

20 December 2017 
(EPS dependent)

12 February 2019 
(TSR dependent)

 12 February 2019 
(EPS dependent)

9 July 2019 (EBITDA 
dependant)

29 June 2020 
(EBITDA dependant)

3 December 2019 
(TSR dependent)

3 December 2019 
(EPS dependent)

3 December 2019 
(EBITDA dependent)

18 February 2020 
(TSR dependent)

18 February 2020 
(EPS dependent)

18 February 2020 
(performance target 
dependent)

10 March 2020 (TSR 
dependent)

10 March 2020 (EPS 
dependent)

30%

3.0

0.07%

0.75%

-

3.0

0.07%

0.75%

30%

3.0

0.07%

0.79%

-

3.0

0.07%

0.79%

30%

3.0

0.54%

0.62%

-

3.0

0.54%

0.62%

43%

3.0

0.73%

0.74%

-

-

-

3.0

0.73%

0.74%

3.0

0.73%

0.74%

1.3

0.47%

0.76%

38%

3.0

0.47%

0.76%

-

3.0

0.47%

0.76%

38%

3.0

0.47%

0.76%

38%

3.0

0.47%

0.76%

-

3.0

0.47%

0.76%

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

2.890

4.030

2.590

3.820

1.880

4.420

4.341

1.810

4.520

2.992

1.900

4.240

4.240

1.900

4.115

4.115

1.900

2.632

 15,000 

 4.212 

Nil

38%

3.0

0.47%

0.76%

 7,079 

 2.698 

 16,518 

 2.698 

Nil

Nil

38%

3.0

0.47%

0.76%

-

3.0

0.47%

0.76%

Expected volatility is estimated by considering historic average share price volatility at the grant date.

160

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
Restricted Share Award (nil-cost option) and CSOP
The RSA scheme started on 27 October 2017, the Group awarded nil-cost options to key employees excluding Executive 
Directors. The awards will vest after three years, on 27 October 2020, subject to continued employment, but with no other 
performance conditions. During FY19, awards were made which will vest on 15 October 2021 or 12 February 2022 as applicable 
under the same terms. A further award was made during the year. The awards will vest on 3 December 2022 subject to continued 
employment but no other performance conditions.

The number of shares subject to the CSOP Awards has been determined by reference to the mid-market price of a share on date 
of award. In order to optimise the post-tax value of the LTIP for participants, the Company has granted market-value options as 
defined under UK tax legislation (“CSOP Options”) to the participants.

Type

Award 
year

No. of 
shares

Share 
price at 
grant 
date

(£)

RSA 

2018

185,888 

 4.273 

CSOP

2018

138,924 

 4.273 

RSA 

2019

108,110 

 4.265 

CSOP

2019

 99,239 

 4.265 

RSA 

2020

 99,076 

 4.340 

CSOP

2020

 80,745 

 4.340 

Exercise 
price

Expected 
volatility

Option 
Life

Risk free 
rate

Dividend 
yield

Non-
vesting 
conditions

Fair 
value at 
grant 
date

(years)

(%)

(%)

(%)

(£)

(£)

Nil

Nil

Nil

Nil

Nil

Nil

(%)

N/A

 N/A 

 N/A 

 N/A 

 N/A 

 N/A 

3.0

3.0

3.0

3.0

3.0

3.0

0.55%

0.73%

0.55%

0.73%

0.54%

0.74%

0.54%

0.74%

0.47%

0.76%

0.47%

0.76%

The following has been recognised in the income statement during the year:

LTIP

RSA

Total share scheme charge

26.  Commitments and Contingencies
a)   Capital Commitments
No capital commitments during the year.

b)  Contingencies
In September 2010, proceedings were initiated against On the Beach Limited by Ryanair alleging infringement of, inter alia, its intellectual 
property rights. Proceedings remain at an early stage and there have been no material developments. Therefore the amount of the claim 
by Ryanair is unquantified as at the date of this document. The Group expects that final resolution of the dispute might take some time.

27.   Related Party Transactions
No related party transactions have been entered into during the year. 

Transactions with key management personnel have been disclosed in note 7(d).

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

161

Nil

Nil

Nil

Nil

Nil

Nil

2020
£’m

(0.8)

0.2 

(0.6)

4.200

Nil

4.071

Nil

4.242

Nil

2019
£’m

0.1

0.6

0.7

FINANCIAL STATEMENTSFinancial Statements
Company Balance Sheet
Year ended 30 September 2020

Fixed assets

Investments

Current assets

Debtors

Cash at bank

Creditors: amounts falling due within one year

Corporation tax

Net assets

Equity

Share capital

Share premium

Merger reserve

Capital contribution reserve

Retained earnings

Total equity

Note

2020

£’m

2019

£’m

4

5

6

132.6 

 132.6 

145.5

-

145.5

(17.5)

-

(17.5)

260.6 

1.6 

64.8 

2.6

0.5 

191.1 

260.6 

 68.0 

 0.2 

 68.2 

(1.0)

(0.1)

(1.1)

 199.7 

 1.3 

-

2.6

 0.5 

 195.3 

 199.7 

The loss for the year ended 30 September 2020 dealt with in the financial statements of the parent company is £1.0m (2019: loss 
£0.4m).

The financial statements were approved by the Board of Directors and authorised for issue.

Shaun Morton
Chief Financial Officer
Thursday, 10 December 2020
On the Beach Group plc. Reg no 09736592

162

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Financial Statements
Company statement of changes in equity
Year ended 30 September 2020

Balance at 30 September 2018

Shares issued during the year 

Share-based payment charges

Dividends paid during the year

Total comprehensive profit/(loss) for the year

Balance at 30 September 2019

Shares issued during the year 

Costs related to shares issued

Share based payment charges including tax

Dividends paid during the year

Total comprehensive profit/(loss) for the year

Share 
capital

Share 
premium

Merger 
reserve

Capital 
contribution

Retained 
earnings

£’m

1.3 

-

-

-

-

1.3 

0.3 

-

-

-

-

£’m

-

-

-

-

-

-

67.0 

(2.2)

-

-

-

£’m

2.6

-

-

-

-

£’m

0.5

-

-

-

-

£’m

199.6

-

0.7

(4.6)

(0.4)

2.6

0.5

195.3

-

-

-

-

-

-

-

-

-

-

-

-

(0.6)

(2.6)

(1.0)

Total

£’m

204.0 

-

0.7 

(4.6)

(0.4)

199.7 

67.3 

(2.2)

(0.6)

(2.6)

(1.0)

Balance at 30 September 2020

1.6 

64.8 

2.6

0.5

191.1

260.6 

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

163

FINANCIAL STATEMENTSFinancial Statements
Notes to the Company Financial Statements

1.  Accounting Policies
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in 
the United Kingdom under the Companies Act 2006.

Basis of Preparation
These financial statements were prepared in accordance with Financial Reporting Standard 102. The Financial Reporting Standard 
is applicable in the UK and Republic of Ireland (“FRS 102”) as issued in August 2014.. The presentation currency of these financial 
statements is sterling. All amounts in the financial statements have been rounded to the nearest £1,000,000.

The financial information presented is at and for the years ended 30 September 2020 and 30 September 2019.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published 
consolidated financial statements of On the Beach Group plc. The loss for the year ended 30 September 2020 dealt with in the financial 
statements of the parent company is £1.0m (2019: loss £0.4m).

Under the provisions of FRS 102.1.12B, the company is exempt from preparing a company statement of cash flows.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial 
statements. The financial statements are prepared on the historical cost basis.
The directors have used the going concern principal on the basis that the current financial projections and facilities of the consolidated 
Group will continue in operating for the foreseeable future.

Related Party Transactions
Under the provisions of FRS 102.33.1A, the company is exempt from disclosing the details of related party transactions on the basis that 
they are wholly owned subsidiaries.

Accounting Estimates and Judgements
Investment in Subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or 
circumstances have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable, if such 
circumstances do exist, a full impairment review is undertaken to establish whether the carrying amount exceeds the higher of net 
realisable value or value in use. If this is the case, an impairment charge is recorded to reduce the carrying value of the related investment.

Net assets of the parent company exceed that of the consolidated Group primarily due to a capital reorganisation in 2015. The value 
of investments held combined with the amount owed by subsidiary undertakings is supported by net assets of the subsidiaries plus 
forecasted future discounted cash flows. 

Details of the subsidiaries are listed in note 14 to the consolidated financial statements.

2.  Directors’ Emoluments
The Company has no employees other than the Directors. Full detail of the Directors’ remuneration and interests are set out in the 
Directors’ Remuneration Report on pages 84 to 106.

3.  Share-Based Payments
The Company recognised total credit of £0.6m (2019: expenses £0.7m) in the year in relation to the Long Term Incentive Plan. Details of 
this scheme are described in note 25 to the consolidated financial statements. 

Investments

4. 
The £132,613,000 investment in subsidiary undertakings made in 2015 relates to the capital re-organisation of the Group in 2015. 
There has been no movement in the current year.

164

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

 
 
 
5.  Debtors

Amounts falling due within one year:

Amounts owed by group undertakings

6.  Creditors Due Within One Year

Current

Amounts owed to group undertakings

Bank overdraft

Other taxes and social security

Accruals

7.  Called-Up Share Capital

Allotted, called up and fully paid

 157,362,037 ordinary shares @ £0.01 each (2019: 131,154,058 @ £0.01 each) 

2020
£’m

145.5

145.5

2020
£’m

16.1

-

0.2

1.2 

17.5 

2019
£’m

68.0

68.0

2019
£’m

-

-

0.2

0.8

1.0

2020
£’m

2019
£’m

1.6

1.6

1.3

1.3

During the year, the Group issued 26,143,500 shares via a share placing with a nominal value of £0.01 each, no discount was 
offered on the value of the shares. The Group issued an additional 64,479 with a nominal value of £0.01. The holders of ordinary 
shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the 
Group. 

8.  Contingent Liabilities and Guarantees
The company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount borrowed under 
this agreement at 30 September 2020 was £nil (2019: £nil).

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

165

FINANCIAL STATEMENTS 
 
Glossary of Alternative Performance Measures (APMs)

APM

Definition

Reconciliation to closest GAAP measure

Adjusted OTB 
EBIT

Adjusted OTB EBIT is based on OTB operating 
profit before the impact of exceptional costs, 
amortisation of acquired intangibles and the 
non-cash cost of the share based payment 
schemes. Exceptional costs consists of 
exceptional cancellations as result of COVID-19 
in 2020 and TCG failure in 2019, and other 
exceptional costs that derive from events or 
transactions that fall outside of the normal 
activities of the Group. These costs/income are 
excluded by virtue of their size and in order to 
reflect management’s view of the performance 
of the segment.

Adjusted OTB operating profit (£m)

2020

2019

OTB Operating Profit

(37.7)

21.0

Exceptional costs

Share Based Payments

Amortisation of acquired intangibles

Adjusted OTB EBIT

39.0

(0.6)

4.4

5.1

8.2

0.7

4.4

34.3

Adjusted OTB 
EBITDA

Adjusted OTB EBITDA is based on OTB 
operating profit before depreciation, 
amortisation, impact of exceptional costs 
and the non-cash cost of the share based 
payment schemes. Exceptional costs consists of 
exceptional cancellations as result of COVID-19 
in 2020 and TCG failure in 2019, and other 
exceptional costs that derive from events or 
transactions that fall outside of the normal 
activities of the Group. These costs/income are 
excluded by virtue of their size and in order to 
reflect management’s view of the performance 
of the segment.

Adjusted OTB EBITDA (£m)

2020

2019

OTB Operating Profit

(37.7)

21.0

Exceptional costs

Share Based Payments

Depreciation and amortisation

Amortisation of acquired intangibles

39.0

(0.6)

5.5

4.4

8.2

0.7

4.6

4.4

Adjusted OTB EBITDA

10.6

38.9

International 
EBITDA

International EBITDA is based on International 
operating loss before depreciation and 
amortisation.

Adjusted 
International 
EBITDA

Adjusted International EBITDA is based on 
International operating loss before depreciation, 
amortisation and the impact of exceptional 
costs. Exceptional costs consists of exceptional 
cancellations as result of COVID-19 in 2020 and 
TCG failure in 2019, and other exceptional costs 
that derive from events or transactions that fall 
outside of the normal activities of the Group. 
These costs / income are excluded by virtue of 
their size and in order to reflect management’s 
view of the performance of the Segment.

Classic 
EBITDA

Classic EBITDA is based on Classic operating 
profit before depreciation and amortisation.

International EBITDA (£m)

2020

2019

International Operating Loss

Depreciation and amortisation

International EBITDA

(0.6)

0.1

(0.5)

(0.7)

0.1

(0.6)

International EBITDA (£m)

2020

2019

International Operating Loss

(0.6)

(0.7)

Depreciation and amortisation

Exceptional costs

0.1

0.2

0.1

-

International EBITDA

(0.3)

(0.6)

Classic EBITDA (£m)

2020

2019

Classic Operating Loss

Depreciation and amortisation

Classic EBITDA

(3.2)

1.2

(2.0)

0.2

1.3

1.5

166

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

5.5

(0.6)

41.7

0.3

0.6

2020

(38.8)

(0.5)

33.8 

0.3 

4.5

5.5

0.7

7.7

1.3

34.5

2019

15.6

0.6

6.2

1.1

4.5

APM

Definition

Reconciliation to closest GAAP measure

Adjusted 
Profit before 
Tax

Adjusted Profit before Tax is based on 
Profit before Tax adjusted for the impact of 
exceptional costs, amortisation of acquired 
intangibles and the non-cash cost of the 
share based payment schemes. Exceptional 
cancellations consist of cancellations as 
result of COVID-19 in 2020 and TCG failure 
in 2019. These costs/income are excluded 
by virtue of their size and in order to reflect 
management’s view of the performance of 
the Group.

Amortisation of acquired intangibles

Share Based Payments

Impact of exceptional cancellations

Other exceptional costs

Adjusted Profit before Tax

Adjusted Profit before Tax (£m)

2020

2019

Profit before Tax

(46.3)

19.3

Adjusted 
Profit after 
Tax

Adjusted Profit after Tax is based on 
Profit after Tax adjusted for the impact of 
exceptional costs, amortisation of acquired 
intangibles and the non-cash cost of the 
share based payment schemes. Exceptional 
cancellations consist of cancellations as 
result of COVID-19 in 2020 and TCG failure 
in 2019. These costs/income are excluded 
by virtue of their size and in order to reflect 
management’s view of the performance of 
the Group.

Adjusted Profit after Tax (£m)

Profit for the year

Share based payments (net of tax)

Impact of exceptional cancellations 
(net of tax)

Other exceptional costs (net of tax)

Amortisation of acquired intangibles 
(net of tax)

Adjusted Profit after Tax

(0.7)

27.9

Adjusted EPS Adjusted EPS is calculated on the weighted 
average number of ordinary share in issue, 
using the adjusted profit after tax.

Adjusted EPS  (£m)

Adjusted Profit after Tax

Basic weighted average number of 
Ordinary Shares (m)

2020

(0.7)

2019

27.9

140.2

131.1

Adjusted EPS (p)

(0.5)

21.3

Exceptional 
costs

Exceptional costs are certain costs/income 
that derive from events or transactions that 
fall outside of the normal activities of the 
Group. These costs/income are excluded 
from various performance measures by virtue 
of their size and in order to better reflect 
management’s view of the performance of 
the Group.

Exceptional costs (£m)

Impact of COVID-19

Impact of TCG

Other exceptional costs

Exceptional costs

2020

41.7 

-

0.3 

42.0 

2019

-

7.7

1.3

9.0

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

167

FINANCIAL STATEMENTSGlossary of Alternative Performance Measures (APMs)

APM

Definition

Reconciliation to closest GAAP measure

Operating 
cash 
conversion

Operating cash conversion is EBITDA 
divided by cash generated from operating 
activities. These cash flows are excluded 
from various performance measures 
by virtue of their size and in order to 
better reflect management’s view of the 
performance of the Group.

OTB adjusted 
revenue after 
marketing 
cost

OTB adjusted revenue after marketing 
cost is revenue after “OTB” online and 
offline marketing costs.

Operating 
profit before 
amortisation 
and 
exceptional 
costs

Operating profit before amortisation 
and exceptional costs is based on 
Group operating profit, adjusting for 
amortisation of acquired intangibles 
and the impact of exceptional 
costs. Exceptional costs consists of 
exceptional cancellations as result of 
COVID-19 in 2020 and TCG failure in 
2019, and other exceptional costs that 
derive from events or transactions that 
fall outside of the normal activities of 
the Group. 

Operating cash conversion (£m)

2020

2019

Profit before taxation

(46.3)

19.3

Depreciation

Amortisation

Net finance (income)/costs

Share based payments

EBITDA

Movement in working capital

Movement in Trust account

Cash generated from operating activities

OTB adjusted revenue after marketing cost 
(£m)

OTB adjusted revenue

OTB online marketing costs

OTB offline marketing costs

1.9

9.5 

0.4

(0.6)

(35.1)

(58.0)

18.3

(74.8)

1.6

8.7

0.0

0.7

30.4 

2.3 

(5.6)

27.1

2020

2019

50.4 

(14.2)

(8.7)

90.3

(29.8)

(5.4)

Total OTB marketing

(22.9)

(35.2)

OTB adjusted revenue after marketing costs

27.5 

55.1

Operating profit before amortisation and 
exceptional costs (£m)

Operating profit

Exceptional costs

Amortisation of intangibles

2020

2019

(46.3)

19.3

42.0 

9.5 

9.0

8.7

Operating profit before amortisation and 
exceptional costs (£m)

5.2 

37.0

OTB 
EBITDA as a 
percentage 
of adjusted 
revenue

OTB EBITDA as a percentage of adjusted 
revenue is based on the adjusted OTB 
EBITDA divided by the revenue generated 
in the OTB business before the impact 
of exceptional cancellations. Exceptional 
cancellations relate to COVID-19 in 2020 
and TCG failure in 2019.

OTB EBITDA as a percentage of adjusted 
revenue

2020

2019

Revenue

Exceptional cancellations

Adjusted revenue

Adjusted OTB EBITDA

OTB EBITDA as a percentage of revenue

15.9 

34.5

50.4

10.6 

21%

83.3

7.0

90.3

38.9

43%

168

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

APM

Definition

Reconciliation to closest GAAP measure

International 
revenue after 
marketing 
costs

International revenue after marketing 
costs is based on international revenue 
after all marketing costs

Classic 
adjusted 
EBITDA

Adjusted Classic EBITDA is based 
on Classic operating profit before 
depreciation, amortisation and 
the impact of exceptional costs. 
Exceptional costs consists of 
exceptional cancellations as result of 
COVID-19 in 2020 and TCG failure 
in 2019, and other exceptional 
costs that derive from events or 
transactions that fall outside of 
the normal activities of the Group.  
These costs/income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the segment.

International revenue after marketing costs (£m)

2020

2019

Revenue

Marketing costs

International revenue after marketing costs

0.1

(0.2)

(0.1)

1.4

(1.4)

-

Classic adjusted EBITDA (£m)

2020

2019

Classic Operating Loss

Impact of exceptional cancellations

Other exceptional costs

Depreciation and amortisation

Amortisation of acquired intangibles

Adjusted Classic EBITDA

OTB EBITDA

OTB EBITDA is based on OTB 
operating profit before depreciation 
and amortisation.

OTB EBITDA (£m)

OTB Operating Loss

Depreciation and amortisation

OTB EBITDA

CPH EBITDA

CPH EBITDA is based on OTB 
operating profit before depreciation and 
amortisation.

OTB EBITDA (£m)

CPH Operating Loss

Depreciation and amortisation

CPH EBITDA

OTB EBITDA (£m)

CPH Operating loss

Depreciation and amortisation

Exceptional costs

Adjusted CPH EBITDA

Adjusted CPH 
EBITDA

Adjusted CPH EBITDA is based on CPH 
operating profit before depreciation, 
amortisation and the impact of 
exceptional costs. Exceptional costs 
consists of exceptional cancellations as 
result of COVID-19 in 2020 and TCG 
failure in 2019, and other exceptional 
costs that derive from events or 
transactions that fall outside of the normal 
activities of the Group.  These costs / 
income are excluded by virtue of their size 
and in order to reflect management’s view 
of the performance of the Segment.

(3.2)

0.1

-

0.1

1.1

(1.9)

0.2

0.4

0.3

0.2

1.1

2.2

2020

2019

(37.7)

21.0

9.9

9.0

(27.8)

30.0

2020

2019

(4.4)

(1.2)

0.2

-

(4.2)

(1.2)

2020

2019

(4.4)

(1.2)

0.2

2.7

-

0.1

(1.5)

(1.1)

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

169

FINANCIAL STATEMENTSShareholder Information

Registered Office
5 Adair Street, 
Manchester
M1 2NQ
United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000
Web: www.onthebeachgroupplc.com (Corporate)
Web: www.onthebeach.co.uk (UK)
Web: www.ebeach.se (Sweden)
Web: www.ebeach.no (Norway)
Web: www.ebeach.dk (Denmark)
Web: www.sunshine.co.uk (UK)
Web: www.classic-collection.co.uk (UK)

Investor relations: corporate@onthebeach.co.uk

Cautionary statement
The purpose of this Annual Report is to provide 
information to the members of the Company. The 
Company and its Directors accept no liability to third 
parties in respect of this Annual Report save as would 
arise under English law.

This Annual Report contains certain forward-looking 
statements with respect to the financial condition, 
results, operations and businesses of the Company. 
Forward looking statements are sometimes, but not 
always, identified by their use of a date in the future or 
such words as ‘anticipates’, ‘aims’, ‘due’, ‘will’, ‘could’, 
‘may’, ‘should’, ‘expects’, ‘believes’, ‘intends’, ‘plans’, 
‘targets’, ‘goal’ or ‘estimates’. These forward-looking 
statements involve risk and uncertainty because they 
relate to events and depend on circumstances that 
may or may not occur in the future. 

There are a number of factors that could cause actual 
results or developments to differ materially from 
those expressed or implied by these forward-looking 
statements, including factors outside the Company’s 
control. The Forward-looking statements reflect the 
knowledge and information available at the date 
of preparation of this Annual Report and will not 
be updated during the year. Nothing in this Annual 
Report should be construed as a profit forecast.

170

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2020

Company Secretary

Kirsteen Vickerstaff
5 Adair Street, 
Manchester
M1 2NQ
United Kingdom

Corporate Brokers

Peel Hunt LLP
Moor House 
120 London Wall 
EC2Y 5ET

Numis Securities Limited
10 Paternoster Row
London 
EC4M 7LT

Statutory Auditors
Ernst & Young LLP
2 St Peter’s Square
Manchester
M2 3DF

Registrar
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Corporate solicitors
Addleshaw Goddard LLP
One Peter’s Square
Manchester
M2 3DE

Corporate PR advisers
FTI Consulting
200 Aldersgate
Aldersgate Street
London
EC1A 4HD

For your notes

For your notes

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On the Beach is a fast-growing,
leading online retailer of beach holidays

Aeroworks, 5 Adair St, Manchester M1 2NQ
www.onthebeachgroupplc.com (Group)
www.onthebeach.co.uk / www.sunshine.co.uk / www.classic-collection.co.uk / www.classic-package.co.uk (UK)
www.ebeach.se / www.ebeach.no / www.ebeach.dk (International)

On the Beach Group plc

Annual Report & Accounts

For the year ended 30 September 2020

TOTAL FINANCIAL

P R O T E C T I O N