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On the Beach Group

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FY2016 Annual Report · On the Beach Group
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On the Beach
Group plc

ANNUAL REPORT & ACCOUNTS
For the year ended 30 September 2016

On the Beach is a fast-growing,
leading online retailer of
beach holidays

TOTAL FINANCIAL
P R O T E C T I O N

 
 
 
 
 
 
 
 
 
 
 
 
 
WELCOME TO ON THE BEACH

One of the UK’s largest online 
retailers of beach holidays with a 
20% share of the online short-haul 
beach holiday market.

With significant opportunities for growth, we’re on 
a long-term mission to become Europe’s leading 
online retailer of beach holidays, so our story’s 
only really just begun.

Here at On the Beach we’re providing a significant 
structural challenge to legacy tour operators 
and travel agents as we continue our journey to 
disrupt the online retail of beach holidays with 
our scalable, flexible, innovative technology, a 
strong customer-value proposition and a low cost 
base. Our model is customer-centric, asset light, 
profitable and cash generative.

1 Desktop

2 Laptop

3 Tablets (iOS & Android)

4 Smartphones (iOS & Android)

2

4

4

1

3

Visit us online at
www.onthebeachgroupplc.com (Corporate)
www.onthebeach.co.uk (UK)
www.ebeach.se (Sweden)
www.ebeach.no (Norway)

CONTENTS

Simplicity

Value

Personalisation

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Strategic Report

Governance

Financial Statements 

03  At a glance

26  Chairman’s introduction

61  Consolidated income statement and

04  Chairman’s statement

27  Directors’ biographies

statement of comprehensive  

06  Chief Executive’s report

29  Corporate Governance Statement

income

09  Key performance indicators

34  Report of the Nomination

62  Consolidated balance sheet

11  Chief Financial Officer’s report

Committee

63  Consolidated statement of cash   

14  Risk management and principal   

36  Report of the Audit Committee

flows

risks and uncertainties

39  Directors’ Remuneration Report

64  Consolidated statement of  

21  Corporate social responsibility

53  Directors’ Report

changes in equity

24  Awards & achievements

57 

Independent Auditor's Report to  

65  Notes to the consolidated

the  members of On the Beach    

financial statements

Group plc

90  Company balance sheet

91  Company statement of cash flows

92  Company statement of changes in  

equity

93  Notes to the Company financial   

statements

95  Shareholder information

Annual Report & Accounts 2016
On the Beach Group plc

01

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

2004

Established
by CEO Simon 
Cooper and
 launched its first 
website.

03  At a glance

04  Chairman’s statement

06  Chief Executive’s report

09  Key performance indicators

11	 Chief	Financial	Officer’s	report

14  Principal risks and uncertainties

21  Corporate social responsibility

24  Awards & Achievements

79 per cent of the 
Group’s bookings were 
made online.

On the Beach launched 
its own proprietary 
technology platform.

2007

Livingbridge 
acquired a 
majority stake 
in the Group for 
£36 million

2011

2013

Inflexion Equity 
Partners acquired 
a majority stake 
in the Group from 
Livingbridge.

2014

On the Beach 
continued to 
optimise its technology 
platform, grew its 
direct contracting and 
invested into TV 
advertising

Launched an international 
platform 
in Sweden under the 
“ebeach.se” domain name

On 28 September, 
On the Beach listed on the 
London Stock Exchange.

2015

2016

On the Beach 
achieves 
outstanding profit 
growth against a 
challenging market 
backdrop

02

Annual Report & Accounts 2016
On the Beach Group plc

  
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AT A GLANCE

On the Beach has experienced strong growth, recorded a high level of consumer 
engagement on mobile devices and invested in international expansion under the 
eBeach brand.

Financial highlights Group

›  Group revenue increased 13.0% to £71.3m (FY15: £63.1m)
›  Group	operating	profit	before	amortisation	and	exceptional	costs	increased	30.3%	to	£22.8m		(FY15: £17.5m)
›  Group	operating	profit	increased	110.0%	to	£16.8m	(FY15:	£8.0m)
›  Group	profit	before	tax	increased	776%	to	£16.9m	(FY15: a loss of £2.5m)
›  Adjusted	underlying	profit	before	tax (1) increased 46.9% to £21.3m (FY15: £14.5m)
›  Basic and diluted earnings per share of 11.0p is a 290% increase on prior year (FY15:	5.8p)
›  Adjusted proforma earnings per share of 13.0p is a 46.1% increase on prior year (FY15:	8.9p)
›  Strong cash conversion of 90.1%  (FY15: 99.5%)
›  Net external cash (2) at year end of £26.1m (FY15: £10.9m) 
›  Maiden	final	dividend	proposed	of	2.2p	per	share	 (FY15: Nil)

(1)	 Group	adjusted	underlying	profit	before	tax	is	the	profit/(loss)	before	taxation	excluding	share	based	payments	£0.1m	(FY15:	£nil),	exceptional	costs		
of	£nil	(FY15:	£4.9m),	amortisation	of	acquired	intangibles	of	£4.3m	(FY15:	£4.3m),	shareholder	interest	£nil	(FY15:	£7.8m)	and	exceptional	finance		 	
costs	£nil	(FY15:	£1.0m)

(2)	 Net	external	cash	is	defined	as	cash	and	cash	equivalents	excluding	the	trust	accounts

Financial highlights UK

›  Revenue up 12.3% to £70.2m  (FY15: £62.5m)
›  UK	operating	profit	increased	87.1%	to	£18.9m (FY15: £10.1m)
›  Revenue	after	marketing	costs	up	18.4%	to	£36.0m (FY15: £30.4m) 
›  UK EBITDA up 25.5% to £25.1m (FY15: £20.0m)
›  UK	EBITDA	as	a	percentage	of	revenue	increased	to	35.8%	 (FY15: 32.0%)

Financial highlights International

›  Revenue increased 57.1% to £1.1m  (FY15: £0.7m)

› 

International	EBITDA	loss	maintained	at	£1.8m	(FY15:	£1.8m), demonstrating continued

investment to drive market share growth in Sweden

›  Online	cost	per	unique	visitor	reduced	18%	to	£1.0	 (FY15: £1.2)

Operational highlights UK

›  Daily unique visitors increased by 12.6% to 61.3m  (FY15: 54.4m)

›  Efficiencies	in	online	marketing	reduced	spend	as	a	percentage	of	revenue	to	44.7%	(FY15:	48.6%)

›  Branded	and	free	traffic	increased	11.0%	to	54.0%	of	overall	(FY15:	54.8%)	

›  Directly contracted hotel product increased to 57% (FY15: 41%)

›  Revenue per daily unique visitor maintained at £1.15 (FY15: £1.15) 

Annual Report & Accounts 2016
On the Beach Group plc

03

	
	
 
 
 
CHAIRMAN’S STATEMENT

A COMPANY WITH OUTSTANDING
TALENT, PIONEERING TECHNOLOGY
AND HUGE POTENTIAL. 

Richard Segal 
CHAIRMAN

I am pleased to report that during the 2016 financial year the business 
continued to improve its market position and generate impressive growth 
in its profitability. 

As widely reported, this financial year was particularly challenging for the 
travel industry, which had to adapt to terrorist attacks, the corporate failure 
of a large budget tour operator and the impact of currency fluctuations. 
Despite this difficult trading backdrop, On the Beach’s agile business model 
and focused approach enabled it to deliver adjusted underlying Group 
profit before tax performance of £21.3m which was ahead of market 
expectations and up 46.9% on the prior year. At the same time, adjusted 
proforma EPS of 13.0p was up 46.1%. Given the difficult year for the travel 
industry, I would like to thank and commend Simon Cooper and his team 
for this admirable performance. 

On the Beach’s balance sheet remains strong with external cash balances 
at the year-end of £26.1m (2015: £10.9m). The Board is pleased to 
recommend a maiden final dividend of 2.2p per share for FY16.

During FY16, On the Beach’s UK segment continued to gain market 
share, with daily unique visitors to site increasing 12.6% to 61.3m. Given 
the volatility experienced during the year, especially following a number 
of terrorist incidents, the Board made a conscious decision to accept 
slower revenue growth at 12.3% to £70.2m. This decision was taken 
to avoid the business chasing unprofitable growth. At the same time, 
marketing efficiencies were generated utilising On the Beach’s bespoke bid 
management capability, which ensured that UK revenue after marketing 
costs was up 18.4% to £36.0m. 

The Board believes that overall demand for short haul beach holidays 
was suppressed in FY16 versus the previous year; especially during the 
second calendar quarter, with the last quarter of the financial year showing 
greater resilience. Investment into the On the Beach brand in recent years 
has made it one of the most visible online beach holiday brands in the 
UK. This investment has delivered growth and means that On the Beach 
is well-placed to benefit from the ongoing structural shifts in consumer 
behaviour; especially with respect to gaining market share from traditional 
tour operators.

On the Beach’s first international market, Sweden, launched in January 
2015. During FY16 good progress was made in growing unique visitors 
and generating bookings and revenues. Daily unique visitors to the eBeach 
site in FY16 were up 53% to 2.3m, cost per visitor reduced by 18% and, 
importantly, branded visits increased by 113% to 445k visits or 19.8% of 
total traffic. Based on the performance in Sweden, the business will be 
launching its second international site in Norway during December 2016.

On a personal level, I am hugely enthused by the quality of what the On the 
Beach team delivers to our customers. The entire company is customer 
centric; from the provision of an extensive and diversified range of 
accommodation, flights and transfers, to our modular and agile technology 
that provides truly personalised holidays in real time across multiple 
devices; the creative and efficient marketing and first rate customer service. 
Employees throughout the Group are focused on delivering excellent-
value beach holidays that meet the individual demands of a wide range of 
customers.

04

Annual Report & Accounts 2016
On the Beach Group plc

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CHAIRMAN’S STATEMENT

This commitment to our customers drives the business to continuously 
innovate and improve and is helping to secure an ever-increasing level 
of repeat business from our loyal customers, as well as attracting new 
customers. I wish to thank every colleague within On the Beach for their 
hard work, efforts, dedication and continued support.

Following a carefully planned and thorough succession planning and 
recruitment process, we announced on 29 November 2016 that Wendy 
Parry will retire as Chief Financial Officer and will be succeeded by Paul 
Meehan in January 2017. Paul joins us from Gala Coral Interactive, where 
he was Finance Director, and (latterly) Director of Online Merger Integration 
overseeing the merger between Ladbrokes and Gala Coral. We are 
delighted that the completion of the merger means Paul can join us in 
January 2017, and we look forward to welcoming him. Paul is an excellent 
cultural fit and has a wealth of knowledge and experience that will be 
invaluable to the Group as it continues on its strong growth trajectory. 
Wendy (who remains a shareholder in the business) has kindly agreed to 
be available as long as is required to ensure a full and orderly handover. 
Wendy has been with the business since April 2010 and I would like to 
express my thanks for her valuable and insightful contribution. Everyone 
at On the Beach wishes Wendy and her husband, Mike, an enjoyable and 
fulfilling retirement.

The Board has a wide range of responsibilities and I would like to thank 
my fellow non-executive directors, Lee Ginsberg and David Kelly, for their 
contribution and support. The Board works effectively as a team with 
the right mix of enquiry and support of the Executive Directors from the 
Non-Executive Directors. The Board carefully reviews ongoing trading 
performance, agrees upon the Group’s future strategic direction, monitors 
risk and control processes and ensures that general corporate governance 
is appropriately managed. During the year, we undertook an evaluation of 
the directors and the functioning of the Board and its committees. 

This demonstrated that we have the appropriate balance of skills, 
experience and perspectives on the Board, which operates effectively and 
is properly engaged.

The Board is committed to profitable growth and the delivery of long-term 
value for our shareholders. The performance in FY16 was impressive and 
provided good foundations for the new financial year. 

The first quarter of our financial year (calendar quarter four) is historically 
the quietest trading period for the Group and is influenced by the timing 
of when the low cost carriers release their spring/summer capacity. 

Comparisons between this quarter and the same period last year are 
complicated by the widespread cancellations to Egypt experienced in 
November 2015 and the subsequent surge in re-bookings to alternative 
destinations. Taking these factors into account, the Board is pleased to 
report that current performance is in line with expectations and believes 
the business is well positioned for the key trading period that commences 
in late December and continues into Q1 2017. 

We expect and have planned for some of the key trends seen in FY16 to 
remain prevalent in FY17; namely the shift in demand from the Eastern 
Mediterranean, the overcapacity of seats versus demand on high-volume 
routes leading to aggressive seat-only pricing and pressure on bed capacity 
in key Western Mediterranean destinations in peak periods. The Board 
also believes that some of the wider macroeconomic trends will lead to a 
shortening of lead times throughout FY17, similar to those witnessed in 
the lead up to summer 2016. Notwithstanding these conditions, the Board 
remains confident of meeting market expectations for the financial year 
and will provide a further trading update at our  AGM on 2 February 2017.

The business continues to invest across the organisation – in its people, 
technology and brand. Its strategic direction centres around the delivery 
of profitable market share growth through the provision of an excellent 
value-proposition, increasing customer retention, attracting new customers, 
margin optimisation, controlling overheads and expanding the territories in 
which we operate. 

I remain enthusiastic about On the Beach’s future and look forward to the 
continued development of the business. As a Board, we remain confident 
about our prospects and that our strategy and business plan will allow On 
the Beach to grow and create value for our shareholders.

Our AGM will be held at 11am on Thursday 2 February 2017 at the 
Company’s headquarters at Park Square, Bird Hall Lane, Cheadle, SK3 0XN. 
I look forward to welcoming shareholders.

Richard Segal
CHAIRMAN
6 December 2016

Annual Report & Accounts 2016
On the Beach Group plc

05

 
 
 
CHIEF EXECUTIVE’S REPORT

ON THE BEACH CONTINUES TO DISRUPT 
THE ONLINE RETAIL OF BEACH HOLIDAYS 
BY USING ITS INNOVATIVE TECHNOLOGY 
PLATFORM TO DRIVE A MARKET-LEADING 
CUSTOMER PROPOSITION FOCUSED ON 
GREAT VALUE BEACH HOLIDAYS.

Simon Cooper 
CHIEF EXECUTIVE OFFICER

On the Beach continues to be a dynamic, entrepreneurial and ambitious 
business. We deliver value for money beach holidays to our customers 
that are personalised to their individual needs. We maintain a daily focus 
to improve the quality of our customer proposition and the value that we 
provide to our growing customer base.

In a difficult market, we have continued to grow market share, with daily 
unique visitors to site in the UK increasing 12.6% to 61.3m (2015: 54.4m). 
We have focused on driving this share growth efficiently with improvements 
to our bespoke bid management capability driving online marketing spend 
as a percentage of revenue down 8% to 44.7% (2015: 48.6%) and our 
revenue after marketing costs increased 18.4% to £36.0m (2015: £30.4m).

› 

› 

› 

› 

› 

increasing engagement by encouraging visitor login with logged in users  
up 100% YOY;
increasing the directness of our relationships with end suppliers to  
achieve 57% of hotels sourced directly;
continuing to provide the highest possible level of customer service by
investing in our service staff and function to increase repeat purchase  
volumes by 19.4% YOY;
further leveraging our lean cost base versus asset-heavy tour operator  
competitors; and
investing to increase our market share in Sweden and with plans to
extend this further under our eBeach brand into further Scandinavian

  markets.

Our continued growth has been delivered by executing a simple strategy 
to optimise our customer proposition to increase conversion and improve 
margin while driving an efficient increase in our market traffic share amidst 
difficult market conditions providing further evidence of our ability to gain 
market share from traditional tour operators.

Growth
Growth has come as a result of:
›  driving an efficient increase in our share of market, while investment  
into our brand has also increased awareness (daily unique visitors  
increased 12.6% to 61.3m, revenue after marketing costs increased   
18.4% and prompted brand awareness increased to 46%);

›  optimisation and personalisation of our market-leading, multi-device  
customer proposition to maintain revenue per unique visitor despite  
the difficult market backdrop with an increase in smartphone bookings 
of 74% year-on-year("YOY");

Market
As stated in the Group’s trading update on 25 October 2016, demand for 
beach holidays remained resilient in the third calendar quarter despite the 
impact of repeated terrorist attacks on consumer confidence. We believe 
that overall demand for short-haul beach holidays was suppressed versus 
the previous year but that a continued growth in online penetration will 
have resulted in our addressable market being flat YOY. As one of the most 
visible online beach holiday brands we remain well-placed to benefit from 
this ongoing structural shift in consumer behaviour.  The effect of events in 
2016 was as follows:

›  acts of terrorism in Egypt, Tunisia and Turkey drove demand from the  

Eastern Mediterranean to the Western Mediterranean;

›  a reprogramming of capacity out of the Eastern Mediterranean led to
flight overcapacity into the Western Mediterranean and a mismatch
between flight capacity and bed capacity;

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On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CHIEF EXECUTIVE’S REPORT

›  average basket values fell because of flight overcapacity and loss of  

higher-value Eastern Mediterranean destinations;

›  an increasing proportion of tour operator capacity was sold on a seat

› 

only basis and it is likely that tour operator risk capacity will be
reprogrammed in FY17;
further terrorist atrocities in France and Belgium dampened consumer
confidence, leading to a shortening of lead times and ultimately
transient shrinkage in the overall number of passengers taking short-
haul beach holidays; 
› 
late availability into key properties in key destinations in the Western  
  Mediterranean was limited following a Europe-wide exodus from the  

› 

Eastern Mediterranean;
consumer confidence was impacted both and after the EU referendum;  
and

›  Low Cost Travel Group disrupted the dynamics of the online beach
holiday market from the start of 2016 until its failure in mid-July.

Investment in Brand
We have continued to invest in an efficient multi-channel approach 
supported by our sophisticated bid management capability (which 
optimises the value gained from our multi-channel marketing spend) and 
this in turn has allowed us to continue to take share of market traffic, more 
cost effectively than ever before.  Despite the disruptive actions of Low Cost 
Travel Group immediately prior to its demise, our strong performance in 
the second half of the year is testament to our bid management capabilities 
as we focused on driving share efficiently with revenue after marketing in 
the second half of the year up 13.5% YOY. The auction dynamics improved 
immediately after the Low Cost Travel Group’s administration and remained 
benign to the end of FY16.

Our brand continues to strengthen, supported by our investment into a 
fully national offline marketing activity and in FY16, we consolidated our 
position as the third best known beach holiday brand nationally.  Planning 
for an extended offline campaign in FY17 is complete and our new advert 
will air nationally on Christmas Day. In the two years since we have launched 
iPhone, iPad and Android apps, we have achieved circa 800,000 downloads 
and an increasing percentage of traffic and bookings via our apps. We 
have also invested to build booking management capabilities into our apps 
so that customers can interact with us via the app throughout the period 
before, during and after their holidays.

Investment in People 
We continue to invest in talent across the business and in particular 
in our customer facing functions and our digital and technological 
capability to ensure that we remain at the forefront of innovation in our 
sector.  Leveraging our bespoke personalisation technology allows us to 
show the most relevant product to all users on all devices at the earliest 
possible opportunity and in turn this allows us to create deeper customer 
engagement and drive both conversion and margin.  Our bespoke testing 
framework, which allows us to test variations of the user experience against 
a control, has also allowed us to drive further improvements to device level 
conversion and our traffic is now almost 70% from mobile devices with 46% 
from smartphones alone.  

We have increased our investment to multi-skill our customer-facing staff to 
ensure that we can provide an even higher level of customer support for all 
of our valued customers and are delighted that our Net Promoter Scores 
have been maintained and that our repeat purchase rates continued to 
increase significantly through FY16. We have also realigned our UK and 
international marketing capabilities and ensured that we are well-positioned 
to merchandise our growing proportion of exclusive product to the widest 
possible customer audience.

While the Group has made these investments into digital and technology, 
service and supply, our scalable business model has continued to allow us 
to leverage our lightweight cost base, reducing fixed and variable costs as a 
percentage of revenue.

Investment in Product
We have been able to drive growth in our direct contracting function, 
building on the strong foundations which were put in place in previous 
years.  From a standing start in early 2014 we have beaten our internal 
targets contracting 33% more hotels in FY16 and delivering 57% of total 
hotel buying through in house capability, with significant incremental 
margin contribution. The increasing proportion of directly contracted 
product also supports the improved customer satisfaction scores as 
complaint ratios on directly contracted product are significantly lower than 
third party sourced product.

Annual Report & Accounts 2016

On the Beach Group plc 07

 
 
 
 
 
 
 
 
 
 
 
CHIEF EXECUTIVE’S REPORT

Our continued focus to strengthen our relationships with key overseas 
suppliers is giving us increased access to exclusive rates, ringfenced 
capacity and OTA exclusivity while maintaining our no risk, lightweight 
business model. In FY16 for the first time we have partnered with a small 
number of overseas airlines to launch and distribute a proof of concept 
programme of 55,000 flight seats to some of our main destinations. Against 
a difficult market backdrop with significant oversupply into the Western 
Mediterranean and weak seat pricing we were pleased with the results 
with the best loaded routes 95% sold. During the course of the year we 
have built new capabilities internally to allow us to support an increased 
programme of flying in FY17.

We have also invested significantly in our search technologies to support 
our strategic objective to drive an increasing proportion of differentiated 
flight and hotel product and to allow us to build innovative search tools for 
customers who are destination agnostic.

International 
Following the launch of our first international market, Sweden, in January 
2015, we have continued to leverage our core capabilities to make progress 
in growing unique visitors and generating bookings and revenues. Our 
target in Sweden was defined as breakeven within three years of launch 
and our focus in our second full year in the market was to drive significant 
gains in market traffic share in a cost effective manner, while increasing 
awareness of our brand.  

Daily unique visitors to site in FY16 were up 53% while cost per visitor 
reduced by 18%. Branded visits to site increased by 113% and reached 
19.8% of total site traffic and our losses have narrowed in the second half 
of the year. We will further develop the strong growth of the brand that 
we have generated in Sweden with a TV campaign in December 2016. As 
a result we will be launching our second international site in Norway in the 
coming weeks.

Strategy and Growth 
It continues to be the Group’s mission to make it simple for customers to 
plan, find and book their perfect beach holiday with a vision to be Europe’s 
leading online retailer of beach holidays.

On the Beach has delivered significant growth within a growing market 
over the last three years by evolving a strategy based around the following 
principles:

1.  Out-innovating through agility and investment in talent and technology
2.  Driving an efficient increase in market share
3.  Optimising and personalising our multi-device customer proposition
4.  Leveraging increased revenue through direct and differentiated supply
5.  Expanding our model into new source markets and products

Our key strategic pillars for FY17 are:

1.   Out-innovating through agility and investment in talent and technology:
›  Continued investment into our people and our platform which allows us
to innovate at an increasing pace and in doing so, stay ahead of the
competition. 

08

Annual Report & Accounts 2016
On the Beach Group plc

2.   Driving an efficient increase in market share:
› 

Investing in an efficient multi-channel approach supported by our
sophisticated bid management capability 
Increasing investment offline to strengthen brand awareness
› 
›  Seeking value-enhancing merger and acquisition opportunities

3. Optimising and personalising our multi-device customer proposition:
›  Driving an increasingly simplified customer experience across multiple

devices by continually testing changes to the website versus a control to
increase conversion

›  Encouraging login and showing the most relevant product to all site

visitors on all devices at the earliest possible opportunity

›  Building a multifunctional app to engage directly with users and provide

a higher standard of service in an efficient manner

4.   Leveraging increased revenue through direct and differentiated supply:
›  Building a programme of direct and differentiated supply to leverage  
  margin and gain market share
›  Build in-house capability to increase visibility of differentiated product
›  Differentiate exclusive product offering through innovative and

attractive customer and supplier payment terms

5.   Expanding our model into new source markets and products:
›  Leveraging core capabilities to expand internationally, delivering

improvements to key drivers of conversion, cost per unique visitor and
branded share of traffic 

›  Driving positive returns with a significant market share in Sweden 
›  Rolling out fully formed proposition into further source markets
›  Expanding our product offering to address a wider customer 

demographic

›  Building tools to inspire customers who are destination agnostic

Current Trading and Outlook
The first quarter of our financial year (calendar quarter four) is historically 
the quietest trading period for the Group and is influenced by the timing 
of when the low cost carriers release their spring/summer capacity. 
Comparisons between this quarter and the same period last year are 
complicated by the widespread cancellations to Egypt experienced in 
November 2015 and the subsequent surge in re-bookings to alternative 
destinations. Taking these factors into account, the Board is pleased to 
report that current performance is in line with expectations and believes 
the business is well positioned for the key trading period that commences 
in late December and continues into Q1 2017. 

We expect and have planned for some of the key trends seen in FY16 to 
remain prevalent in FY17; namely the shift in demand from the Eastern 
Mediterranean, the overcapacity of seats versus demand on high volume 
routes leading to aggressive seat-only pricing and pressure on bed capacity 
in key Western Mediterranean destinations in peak periods. The Board 
also believes that some of the wider macroeconomic trends will lead to a 
shortening of lead times throughout FY17, similar to those witnessed in 
the lead up to summer 2016. Notwithstanding these conditions, the Board 
remains confident of meeting market expectations for the financial year 
and will provide a further trading update at our AGM on 2 February 2017.

Simon Cooper
CHIEF EXECUTIVE OFFICER
6 December 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
KEY PERFORMANCE INDICATORS

UK Segment: Revenue

Marketing spend as a percentage of revenue

Continuing growth with an increase of 12% on the prior year

Marketing % of revenue decreased to 44.7% (2015: 48.6%) excluding offline 
and to 48.7% (2015: 51.3%) including offline.

£62m

£46m

£38m

£31m

£70m

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%

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60%

50% 

40%

30%

20%

10%

0%

49.9%

45.9%

52.8%

50.7%

51.3%

48.7%

£60m

£50m 

48.6%

44.7%

£40m

£30m

£20m

£10m

£0m

2012 

2013 

2014 

2015 

      2016

2012

2013

2014

2015

2016

Marketing Spend (excl. offline)

Offline Spend

Marketing (excl offline) % revenue

Marketing % revenue total

Daily UVs (millions) & revenue per daily UV

Costs as percentage of Revenue

Daily UVs:	Number	of	individuals,	as	defined	by	an	IP	address,	
visiting pages from the onthebeach.co.uk website during a 24 
hour period
Daily UVs have increased by 12.6% whilst revenue per daily UV has 
been maintained

Fixed Costs 
Includes	head	office	salaries,	office	related	costs	and	IT	expenditure

Variable Costs 
Comprise mainly of contact centre wages and credit card fees

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£1.15

£1.15

£0.96

£0.93

£0.85

70

60

50 

40

30

20

10

0

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12%

11%

10%

9%

8%

7%

6%

5%

2012

2013

2014

2015

2016

2012

2013

2014

2015

2016

Daily UVs 2012 - 2015

Daily UVs 2016

Revenue per Daily UV

Variable Costs  

Fixed Costs 

Annual Report & Accounts 2016

On the Beach Group plc 09

 
 
 
 
 
 
 
 
 
 
 
 
 
KEY PERFORMANCE INDICATORS

Direct contracting as a percentage of bed supply

Operating cash and cash conversion as a 
percentage of adjusted EBITDA

Direct Contracting: sourcing hotel beds for customers directly from hotels 
rather than via third-party bed-banks as intermediaries
Continuing growth to 57%

Operating Cash: cash generated from continuing operations less capital 
expenditure
Cash Conversion: Operating cash before exceptional items as a percentage 
of adjusted EBITDA

60%

50% 

40%

30%

20%

10%

0%

25

20

15

10

5

0

m
£

140%

120%

100%

80%

60%

40%

20%

0%

2013

2014

2015

2016

2012

2013

2014

2015

2016

Operating Cash

Cash Conversion %

International Segment: Revenue

Adjusted underlying profit before tax

Share growth with an increase in revenue of 57%

Adjusted underlying profit before tax (1)
YOY growth 46.9%

£1.1m

£21.3m

£14.5m

£8.0m

£10.5m

£9.9m

£0.7m

£0.1m

2014

2015

2016

2012

2013

2014

2015

2016

(1)

	Adjusted	underlying	profit	before	tax	is	stated	before	exceptional	costs	of	£nil	(2015:	

£4.9m),	amortisation	of	acquired	intangibles	of	£4.3m	(2015:	£4.3m),	share	based	payments	
£0.1m	(2015:	£nil)	and	shareholder	interest	£nil	(2015:	£7.8m)

10

Annual Report & Accounts 2016
On the Beach Group plc

CHIEF FINANCIAL OFFICER’S REVIEW

THE GROUP HAS ACHIEVED 
OUTSTANDING PROFIT GROWTH AGAINST 
A CHALLENGING MARKET BACKDROP 
WITH GROWTH IN ADJUSTED UNDERLYING 
GROUP PROFIT BEFORE TAX AT 46.9% AND 
CASH CONVERSION STRONG AT 90.1%.

Wendy Parry 
CHIEF FINANCIAL OFFICER

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The Group organises its operations into two principal financial reporting 
segments, being UK (the “UK Segment”) (the Group’s established market) 
and International (the “International Segment”) (the Group’s new markets).  
In each of the UK Segment and the International Segment, the Group offers 
dynamically packaged holidays but with options to book single element 
products such as flights or hotels.

UK Segment performance

Revenue 
Revenue after marketing costs 
Variable costs 
Overhead costs 
Holding Company costs 
Depreciation and amortisation (1) 
EBIT 
EBITDA 
EBITDA % revenue 

2016 
£m 
70.2 
36.0 
(4.3) 

(6.0) 

(0.6) 

(2.0) 

23.1 

25.1 

35.8% 

2015 

Change

%

12.3%

18.4%

26.2%

25.5%

£m 

62.5 

30.4 
(4.9) 

(5.1) 

(0.4) 

(1.7) 

18.3	

20.0 
32.0% 

(1)  Excludes amortisation of acquired brand and website technology intangible  
assets of £4.3m (2015: £4.3m)

Revenue and marketing costs
Revenue increased by 12.3% to £70.2m (2015: £62.5m) with slower than 
expected revenue growth given the challenging market conditions. Revenue 
per daily unique visitor was maintained in the year at £1.15 (2015 £1.15) 
and revenue per booking was 7.5% higher at £175.2 per booking (2015: 
£162.9) largely due to increasing the directness of relationships with our 
suppliers through the volume of in-house accommodation bookings to 
57.4% (2015: 40.7%).  

Marketing expenses (excluding offline) for the year to 30 September 2016 
as a percentage of revenue decreased to 44.7% (2015: 48.6%) with total 
spend of £31.4m (2015: £30.4m) driving an efficient increase in our share 
as we continue to invest in the sophistication of our in-house bid tools.  
We have increased spend in the year on the Group’s offline TV advertising 
campaign to £2.8m (2015: £1.7m) as it was extended to a full national 
campaign resulting in an increase in prompted brand awareness to 46%. 

UK segment EBITDA
We continue to leverage our lean cost base and as a result there has been 
a fall in costs as a percentage of revenue. 

Variable costs % revenue 
Overhead costs % revenue 
Holding Company costs % revenue 
Total 

2016 
6.1% 
8.5% 
0.9% 
15.5% 

2015

7.8%

8.2%

0.6%

16.6%

Annual Report & Accounts 2016

On the Beach Group plc 11

 
 
 
 
 
 
 
 
CHIEF FINANCIAL OFFICER’S REVIEW

Variable costs, which comprise mainly of contact centre wages and credit 
card fees, are closely linked to booking volumes and have improved from 
IT developments in the ability for Customers to manage their bookings 
more effectively online and the new EU fee interchange regulations, falling 
to 6.1% of revenue (2015: 7.8%). Continued operational leverage and 
the revenue benefit of direct relationships reduced overhead costs as a 
percentage of revenue to 7.8% (2015: 8.2%) however, as a result of the 
strong results a performance related bonus for Executive Directors and 
senior management of £0.5m has been included bringing the total costs as 
a percentage of revenue to 8.5%.  Holding company costs have increased 
in the year by £0.2m to £0.6m (2015: £0.4m) due to additional expenditure 
required to fulfil the requirements of a listed company and share based 
payment charges of £0.1m (2015: nil).

EBITDA of £25.1m (2015: £20.0m) increased by 25.5% and EBITDA as a 
percentage of revenue increased from 32.0% to 35.8%. The closest GAAP 
equivalent measure to EBITDA is UK operating profit which increased by 
87.1% to £18.9m (2015: £10.1m).

International Segment performance

Adjusted underlying profit before tax 
The Group reports adjusted underlying profit before tax to highlight 
the impact of one-off and other discrete items and to allow better 
interpretation of the underlying performance of the business.

Group profit/(loss) before taxation 

Amortisation of acquired intangibles 

Share based payments 
Shareholder loan interest (1) 
Exceptional costs 

Exceptional finance costs 

2016 

2015 

Change

£m 

16.9 

4.3 

0.1 

- 

- 

- 

£m 

%

(2.5) 

776.0%

4.3 

- 

7.8

3.9 

1.0 

Adjusted underlying profit before tax 

21.3 

14.5 

46.9%

(1)  Interest on shareholder loans will no longer be incurred following the IPO  
as shareholder loan notes were repaid in full by way of the issue of shares  
to loan note holders

Revenue 

Revenue after marketing costs 

Variable costs 

Overhead costs 

EBITDA 

2016 

2015 

Change

£m 

1.1 

(1.4) 

(0.2) 

(0.2) 

(1.8) 

£m 

0.7 

(1.5) 

(0.1) 

(0.2)

(1.8) 

%

57.1%

6.7%

0.0%

Finance costs
The finance cost for the year was £0.1m (2015: £1.8m) and included 
amortisation costs of fees of £nil (2015: £0.3m) in respect of the term loan 
of £22.0 million raised on 4 October 2013 as part of the financing for the 
investment by Inflexion. This loan was repaid in full out of the Group’s 
existing cash balances following admission in September 2015. The Group 
has a revolving credit facility of up to £35 million to cover seasonal working 
capital requirements but with strong cash management the maximum 
drawdown during the year was £13.5m.

In early calendar year 2015, the Group launched an international platform 
in Sweden under the ‘www.ebeach.se’ domain.  The Group has focused 
on growing market share both online and offline with a second year of a 
national TV campaign.

Share based payments
The Group implemented a long term incentive plan in May 2016 as detailed 
in the remuneration report and, in accordance with IFRS2, has recognised a 
non-cash charge of £0.1m.

In the 12 months to 30 September 2016, the Swedish business generated 
revenue of £1.1m (2015: £0.7m) and an EBITDA loss was maintained at 
£1.8m (2015: £1.8m) with efficiencies gained from growth of the brand 
narrowing losses in the second half to 40% down YOY.  Losses are derived 
almost entirely from the marketing investment required to drive branded 
awareness with branded share increasing to 19.8% (2015: 14.2%). The 
closest GAAP equivalent measure to EBITDA is operating loss which was 
maintained at £1.9m (2015: £1.9m).

Exceptional items
Exceptional items for the year to 30 September 2016 were £nil (2015: 
£4.9m).  The costs in 2015 related to deal costs in relation to the IPO.

Taxation
The Group tax charge of £2.6m represents an adjusted effective tax rate(1) 
of 12.5% (2015: 30.5%) which was lower than the standard UK rate of 
20% (2015: 20.5%). In 2016 this was affected by a deferred tax credit of 
£0.9m (2015: £0.9m) released in line with the amortisation of £4.3m on the 
valuation of acquired intangibles. This has also been revalued in the year in 
line with the reduction in forward corporation tax rates to 17% leading to 
an additional deferred tax credit of £0.9m. In 2015 the effective rate was 
additionally affected by disallowed shareholder interest under the Advance 
Thin Capitalisation Agreement.

(1)  Adjusted effective tax rate is calculated as taxation charge divided by 
adjusted underlying profit before tax plus shareholder interest

12

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
CHIEF FINANCIAL OFFICER’S REVIEW

Earnings per share
Basic earnings per share, calculated for the current and comparative 
period, is based on the weighted average number of shares in issue and 
has improved to 11.0 pence in the current year from a loss per share in 
the previous year of 5.8 pence. The adjusted proforma basic earnings per 
share based on adjusted underlying earnings increased 46.1% to 13.0 
pence (2015: 8.9 pence). The table below shows the adjustment from actual 
earnings:

Profit/(Loss) for the year 

Share based payments 

Exceptional costs 

Amortisation of acquired intangibles 

Shareholder interest 

Deferred tax asset on acquired intangibles 

Underlying profit for the year 

2016 

2015

£m 

14.3 

0.1 

- 

4.3 

- 

(1.8) 

16.9 

£m

(4.5)

-

4.9

4.3

7.8

(0.9)

11.6

Number of ordinary shares in issue at  year end;  

130.4 

130.4 

assumed to be outstanding for the full year

comparative period (millions)

Adjusted proforma earnings per share (pence) 

13.0 

8.9

Cash flow and net debt
The Group continues to see strong cash generation with adjusted operating 
cash flows 15.5% higher at £20.9m (2015: £18.1m), resulting in strong cash 
conversion of 90.1% (2015: 99.5%).

EBITDA 

Share based payment charges 

Capitalised development spend 
Movement in working capital (1) 
Capital expenditure 

Adjusted operating cash flow 

Operating cash conversion 

2016 

2015

£m 

23.3 

0.1 

(2.4) 

0.6 

(0.6) 

21.0 

£m

18.2

-

(2.0)

2.2

(0.3)

18.1

90.1% 

99.5%

(1)  Movement in working capital has been adjusted to exclude  £3.1m inflow  

from IPO cost accruals at 30 September 2015 and an outflow of £3.0m in  
2016

Net debt has reduced in the year with cash at bank and in hand position at 
the year- end of £26.1m (2015 £10.9m).

Capital reduction
On 18 November 2015, the Company completed a reduction of capital, 
whereby the entire amount outstanding on the Company’s share premium 
account was cancelled and the nominal value of each issued ordinary share 
in the capital of the Company was reduced from £1.50 to £0.01. The capital 
reduction created significant distributable reserves that are available for 
future dividends and returns to shareholders.

Dividend
In line with previous stated policy, the Directors are recommending a 
final dividend for the year of 2.2 pence per ordinary share. Subject to 
shareholders’ approval at the Annual General Meeting (‘AGM’) on 2 February 
2017, the dividend will be paid on 7 February 2017 to shareholders on the 
register of members at the close of business on 6th January 2017.

Wendy Parry 
CHIEF FINANCIAL OFFICER
6 December 2016

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Annual Report & Accounts 2016

On the Beach Group plc 13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RISK MANAGEMENT & PRINCIPAL RISKS AND 
UNCERTAINTIES

The	Board	believes	that	effective	risk	management	is	critical	to	ensure	that	the	Group	can	deliver	on	its	strategic	objectives	
and to ensure long-term sustainable growth. As such, the Directors have carried out a robust assessment of the principal risks 
and uncertainty facing the company, including those which could threaten its business model, future performance, solvency or 
liquidity.

In this section of the Strategic Report, we explain our approach to risk management, set out the principal risks and uncertainties, 
together	with	an	explanation	of	how	those	risks	are	managed	and	we	outline	how	the	risk	profile	has	changed	since	the	2015	
Annual Report. 

RISK MANAGEMENT - RESPONSIBILITIES

Area of the business

Risk management role

Board

The Board has overall responsibility for ensuring maintenance of a sound system of internal control and risk 
management.  It reviews the effectiveness of the Group’s risk and control processes to support its strategy and 
objectives.  

Audit Committee

The Audit Committee has the responsibility to review the Group’s internal controls and risk management systems.

Executive management 
team

identifying, monitoring and managing risk on a daily basis;

The executive management team are responsible for:
› 
›  promptly highlighting to the Board any major risks to the business of which the Board are not aware, together
  with their proposals for management of those risks;
› 
›  maintaining risk registers and sharing these with the Board and Audit Committee as set out below.

implementing action plans for management of risks as agreed with the Board; and

RISK MANAGEMENT – PROCEDURES

1. 

2. 

3. 

Identification and evaluation of risks: Identify key risks, assess likelihood and quantify impact, identify current management and mitigation, and  
proposed action plan. Record in risk registers which are reviewed and approved by the Board.

Management of risks: the executive management implement the risk management plans agreed by Board and monitor changes in risks or risk
management plans on an ongoing basis, reporting to Board as part of monthly Board meetings or on an ad hoc basis as appropriate. Where  
management identifies a major new risk, or a significant increase to an existing risk, management arrange a planning session with each area of the    
business represented to agree a bespoke and detailed risk management plan, so that if the risk materialises, it can be managed in an orderly fashion. 

Monitoring: risk registers are reviewed and updated twice annually as a matter of course by the executive management team, as well as on an ad 
hoc basis as required. Risk registers are reviewed on an annual basis by the Board and the Audit Committee as part of their review of internal
controls and risk management procedures.

14

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RISK MANAGEMENT & PRINCIPAL RISKS AND UNCERTAINTIES

CHANGE TO RISK PROFILE SINCE 2015 ANNUAL REPORT

The nature of the principal risks and uncertainties faced by the Group remain, on the whole, the same as last year, although the risk profile has changed in a 
number of areas. Two key factors affecting the Group’s risk profile are Brexit and terrorism. We do not consider that these constitute new risks but rather, they 
are factors which exacerbate existing risks in a number of areas, as outlined below.

Factor

Risks impacted

Explanation

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Vote to leave the 
European Union 
(known as “Brexit”)

Consumer confidence
Supply chain risk (supplier failure)
Competition risk
People risk
Foreign exchange risk
VAT complexity
Regulatory risk

Terrorism

Consumer confidence
Supply chain risk (supplier failure)
Competition risk
System risk (data security)
People risk

›  Since the referendum, the currency markets have destabilised and the

pound has dropped significantly in value, making holidays more expensive
and causing greater currency fluctuations. 

›  Economists have warned that the UK may fall into a recession post Brexit and

this could also impact on consumer confidence. 

›  Uncertainty remains as to the impact of Brexit on UK law and VAT law. 
›  The uncertain trading environment has increased risks to the business in

terms of supplier failure, but also mitigated the competition risk as
competitors with less resilient business models have failed (e.g. the failure of
Low Cost Travel Group “LCTG”). 

›  The Group employs many EU citizens, in key areas such as IT development,
and restrictions on freedom of movement may restrict the Group’s ability to
attract and retain talent.

›  The rise in terrorism generally, and in particular in traditional beach holiday

destinations, has had and will continue to have a significant impact
on consumer confidence and it has reshaped the entire market dynamic
for holidays with a shift in consumer preference from Eastern to Western

  Mediterranean destinations and a shortening of lead times. 
›  The company’s business model is resilient to transient shifts in consumer

preference given that it does not commit to stock, but this creates a risk for
the company in that the shortening of lead times and the lack of availability in
key destinations at high season can restrict the company’s ability to compete
in a late market.

›  The challenging market backdrop increases the risk of supplier failure but

also mitigates competition risk where competitors (such as smaller OTAs) fail.
›  Terrorists could seek to launch cyber-attacks, increasing the Company’s data

security risk.

›  A terrorist attack on the UK could put the Company’s employees at risk

(either at or outside the workplace).

Annual Report & Accounts 2016

On the Beach Group plc 15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES 

1.  TRADING

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.1. 
Consumer 
Confidence Risk

A recession or reduced economic growth can 
lead to reduced job security and a reduction in 
consumer leisure spending capacity. A weak pound 
makes holidays more expensive. The Brexit vote 
has increased this risk.

Innovative payment solutions to mitigate reduction 
in discretionary spending.

Expansion of target audience to attract customers 
less affected 

Failures of other OTAs (e.g. LCTG) make customers 
nervous about booking holidays.

Competitive pricing and value proposition as well 
as exclusive offers agreed with top hotels secure 
bookings even in a challenging market.

Terrorist attacks, especially those in tourist resorts, 
undermine consumer confidence and cause 
consumer behaviour to shift: some may choose 
not to book a holiday, some will delay booking 
their holidays (causing a shortening of lead times), 
and some may choose a different destination 
(e.g. the shift from east to west Mediterranean 
destinations). 

ATOL and ABTA bonding as well as trust protection 
give customers confidence in booking with OTB.

Robust and agile business model.

Operational Risks

Risk Description and Impact

Mitigation & Management

1.2.1 
Supply Chain Risk 
(Security of supply)

The Group does not have relationship agreements 
in place with a number of airlines. The Group is 
currently able to use technology to access flight 
data and place bookings on behalf of customers. 
Certain airlines have sought to hinder or block the 
Group’s access to their websites using technological, 
legal or other means and may do so in the future.  
If successful, the Group’s offering may be less 
extensive which could have a material adverse 
effect on the Group’s business.

The Group has a dedicated in-house team of 
IT experts whose purpose is to maintain and 
develop its proprietary technology, and it invests 
significantly in its technology and its people to 
ensure that it can continue to operate as it does 
currently.

Any legal challenges will be vigorously defended. 

16

Annual Report & Accounts 2016
On the Beach Group plc

PRINCIPAL RISKS AND UNCERTAINTIES 

1.  TRADING - continued 

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.2.2 
Supply Chain Risk 
(Supplier failure)

If a supplier were to collapse, this could result in 
significant direct and indirect costs for the Group 
(e.g. the cost of refunding customers the money 
paid for the flight, plus loss of margin on the 
accommodation element of the holiday). In the 
case of the failure of a major low cost carrier, this 
could have catastrophic consequences for the 
Group. 

Easyjet and Ryanair are considered as extremely 
low risk of failure.

The Group closely monitors supplier failure risk 
and puts in place risk management plans where 
appropriate.

The failure of a bedbank or a hotel is of limited 
impact.

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Operational Risks

Risk Description and Impact

Mitigation & Management

1.3. 
Reputation Risk

The Group relies on the strength of its brand 
to attract customers to its website and secure 
bookings.  Any events or circumstances which 
give rise to adverse publicity could cause brand/
reputation damage and lead to a loss of goodwill.

The Group monitors customer satisfaction on a 
regular basis and acts on feedback received.

Measures are put in place to prevent any 
reputational issues from occurring, and where 
any incidents do arise, these are handled by 
senior management with the assistance of our 
experienced public relations advisers where 
appropriate. 

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Operational Risks

Risk Description and Impact

Mitigation & Management

1.4. 
Competition Risk

The Group operates in a very competitive market.  
If competitors offer a more compelling proposition, 
this could have a material adverse effect on the 
Group’s financial position and prospects. The 
shortening of lead times and the lack of availability 
in key destinations at high season could restrict the 
company’s ability to compete in a late market.

The Group monitors competitor pricing constantly 
to ensure deals are priced competitively and offers 
unique payment options such as the low deposit 
scheme.

The challenging market dynamics mean that 
smaller OTAs will be likely to fail, creating 
opportunities for OTB to take market share and to 
reduce paid search marketing costs.

Annual Report & Accounts 2016

On the Beach Group plc 17

 
 
PRINCIPAL RISKS AND UNCERTAINTIES 

1.  TRADING - continued 

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.5. 
Systems & 
Technology Risk

A significant business interruption could impact 
on the Group’s ability to trade and/or manage the 
business. 

The Group has a comprehensive business 
continuity and disaster recovery plan, and robust 
back up and failover facilities.

The Group is exposed to risks of security breaches 
associated with online commerce security (e.g. loss 
of customer data). 

The Group has stringent security in place which is 
regularly tested and audited.  The Group is PCI DSS 
compliant which involves regular external audits.

If the Group’s technology can’t keep up with 
growing demand, this could affect our ability to 
deliver planned growth. 

Changes in search engine algorithms or search 
engine relationships could adversely affect the 
ability to drive traffic to the website.

The Group regularly assesses capacity and 
utilisation of the system, and carries out a full 
review every 6 months to ensure that the longer 
term infrastructure plan is aligned with predicted 
growth and capacity needs.

Recent algorithm changes by Google have been 
advantageous to OTB.

Operational Risks

Risk Description and Impact

Mitigation & Management

1.6. 
People Risk

The Group’s ability to achieve its strategic objectives 
is dependent on certain key personnel, plus its 
ability to attract and retain skilled staff. The Group’s 
location means that it is competing with many other 
digital / technology-focused businesses for the best 
talent.

The Group has a comprehensive succession plan 
in place at executive and senior management level. 

The Group will continue to monitor and 
benchmark salaries and packages (including LTIPs 
and other share schemes) to ensure it remains 
competitive and adequately incentivises key 
management.

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Annual Report & Accounts 2016
On the Beach Group plc

PRINCIPAL RISKS AND UNCERTAINTIES 

2.  FINANCE

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

2.1. 
Foreign Exchange
Risk

The Group’s costs of sale are incurred in a different 
currency to that in which it sells.  If the currency in 
which the Group is buying changes unfavourably, 
this means the margin is uncertain/volatile. 

The Group places forward contracts based on 
forecasted orders and sets prices to reflect the 
blended FX rate achieved in those contracts.  
Hedge effectiveness and stability of euro rates is 
monitored regularly.

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Operational Risks

Risk Description and Impact

Mitigation & Management

2.2. 
Working Capital 
Risk

Given the seasonality of the business, cash flow is 
volatile which could lead to a lack of liquidity and an 
inability to trade.

The business maintains a working capital facility 
with Lloyds to cover seasonal requirements and 
the Group regularly monitors its liquidity position.

Operational Risks

Risk Description and Impact

Mitigation & Management

2.3. 
VAT Complexity

Due to the complexity of VAT rules in the travel 
industry, HMRC could disagree with the VAT 
treatment the Group has applied, which could result 
in additional unrecoverable VAT, plus interest and 
penalties, and the costs of litigation if we chose to 
challenge the decision.

The Group engages VAT specialists in the travel 
industry to provide advice on current VAT 
treatment and VAT developments. This enables 
us to budget appropriately and ensure our 
documentation and processes support our VAT 
position.

3.  LEGAL

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

The Group has instructed an expert legal team 
(including a specialist law firm and a senior QC) 
with particular expertise and experience in such 
cases to protect its legal position and maximise its 
chances of success.

3.1. 
Litigation Risk

Ryanair litigation: The Group is one of several 
online travel agents involved in litigation with 
Ryanair in connection with Ryanair’s efforts to 
prevent OTAs from booking and selling its flights. 
The legal process is ongoing but remains at an 
early stage. The position remains as disclosed 
in our Prospectus, save that (with regard to 
paragraph 13.6 on page 185), OTB only received 
Ryanair’s response to the Notice for Particulars in 
September 2016 so this has caused a delay to the 
anticipated timescales set out in the prospectus. 
Litigation is unpredictable and if Ryanair were to 
prevail, this could have a material impact on the 
Group’s business.

Annual Report & Accounts 2016

On the Beach Group plc 19

 
 
PRINCIPAL RISKS AND UNCERTAINTIES 

3.  LEGAL - continued 

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

3.1 (continued) 
Litigation Risk

OTB acts as a travel agent and not as principal in 
relation to each holiday element, and it does not 
sell “packages”. OTB’s processes, practices and 
paperwork firmly support this and it is considered 
to have the strongest agency/package defence in 
the industry. OTB has increased its insurance cover  
this year and has indemnities from a  number 
of its key suppliers. OTB works with its suppliers 
to ensure that customers’ health and safety is 
monitored throughout the supply chain.

Personal injury claims: Due to the proliferation 
of claimant law firms and claims companies 
offering “no-win-no-fee” arrangements, there 
has been an increase in personal injury claims 
across the industry (e.g. holiday sickness, trips 
and falls, swimming pool and balcony incidents). 
Despite the fact that OTB is an agent and does 
not sell “packages” as defined in the Package 
Travel Regulations, claimant solicitors often argue 
otherwise and if OTB were found by a court to 
have sold a “package” then OTB could be liable for 
damages as well as reputational damage if liability 
is proved. When the Package Travel Directive 
comes into force in 2018, the definition of package 
will change, and it is likely that OTB will at that point 
be selling packages, so will have to defend personal 
injury claims on the basis of liability.

Operational Risks

Risk Description and Impact

Mitigation & Management

3.2. 
Regulatory Risk

The Group’s business is highly regulated and is 
subject to a complex regime of laws, rules and 
regulations concerning travel, online commerce, 
financial services, consumer rights, and data 
protection.  A breach of these laws could have 
serious financial and reputational implications for 
the Group.

Unfavourable changes to or interpretation of 
these laws or the introduction of new laws could 
adversely affect the Group’s business and financial 
performance.  For example, it is likely that reform 
of the Package Travel Directive could increase the 
costs of conducting the Group’s business and 
subject it to additional responsibilities and liabilities.

The Company Secretary is a qualified lawyer and 
advises the Group on current and forthcoming 
legal requirements.  The Group also has external 
legal advisers in place to provide proactive and 
responsive legal advice in relation to legal and 
regulatory requirements.

The Group reviews closely the draft proposals for 
law reform at each stage of the legislative process, 
which enables it to perform impact assessments 
and to put in place arrangements to mitigate 
the impact of legislative change.  The Group also 
participates in industry steering and advisory 
groups, through which it is able to lobby on 
legislative change.

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On the Beach Group plc

CORPORATE SOCIAL RESPONSIBILITY

On the Beach can be distilled into two words, 
‘Sunshine Innovation’, which shines throughout our 
business’s culture.  Our bright, sunny and friendly 
people, coupled with our smart thinking and smart 
technology gives On the Beach the edge over our 
competition.

Our	flat	structure	empowers	employees	to	make	
decisions to improve customer experience and drive 
innovation throughout the Group.

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People are our business
Recruiting, engaging and retaining staff with the right On the Beach DNA 
is critical to us and we have exciting plans to continue this investment and 
develop our fantastic working environment to further support our values 
and vision to be Europe’s leading online retailer of beach holidays.
We're proud to have a fantastic team culture too.  To encourage this, our 
teams get state of the art technology to work with, a subsidised canteen, a 
casual dress code and a chill out area; as well as golf, bowls and badminton 
on site. We also offer staff research and development time to develop 
innovative ideas with their colleagues and help be part of a flourishing 
business.

We have relationships with local colleges and universities, plus On the 
Beach runs an annual ‘Ruby Academy’ to help support and develop 
graduates in gaining the skills to be successful within our Development 
Team and beyond, while attracting the brightest graduate talent to our 
team.

Employee Involvement & Engagement
The Group recognises the importance of good communication with its 
employees and engages with its employees to ensure that employees are:

›   provided with information on matters of concern to them as employees,  
for example, via the Group’s intranet, an all- employee “Communication  

  Group” email address, the ‘Octopus system’ (for contact centre    

agents who do not have a company email address), and noticeboards  
throughout the office; 

›   consulted on a regular basis so the views of employees can be taken  
into account, including through line managers, employee satisfaction  

questionnaires, employee suggestion  box (physical and electronic) and  
because of the flat structure and informal approach, through  
direct communication with the executive team (which is encouraged); 

›   encouraged to feel part of the Company and be ‘bought-in’ to its  

long-term future, including oversight by the Remuneration Committee  
to ensure employees are incentivised in line with the Group’s strategy,  
the issue of shares (prior to listing) to certain key employees,
participation in a bonus scheme linked to company performance,  
participation in an all-employee share incentive plan (and in due  course,
subject to the approval of shareholders at the AGM, through the launch
of a sharesave/save as you earn plan), and for senior employees,  
participation in a long- term incentive plan; and 

›   aware of the financial and economic factors affecting the performance  
of the Company, including an annual business update presentation to  
employees and access to real-time management information,  
subscriptions to industry magazines, as well as regular communication  
via email.

Annual Report & Accounts 2016

On the Beach Group plc 21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Modern Slavery Act
The Modern Slavery Act 2015 has introduced changes in UK law focused 
on increasing transparency in supply chains. In relation to this Act, the 
Company is conducting an assessment of all supply chain processes, to 
highlight any potential areas of concern in relation to modern slavery. The 
Company is committed to ensuring modern slavery is not taking place 
within the business or any supply chains and the Company will look to 
strengthen any processes highlighted as part of our assessment. The 
Company will publish a statement approved by the board and will continue 
to monitor obligations under the Act. The statement will describe any steps 
taken to ensure modern slavery and human trafficking is not taking place 
within the business or any supply chain. The statement will be published on 
the Company’s website within the next few months.

Community and Environment
We are passionate about giving back to the local community and always 
encourage and support employees who wish to arrange fundraising events 
or initiatives. 

This year we sponsored Rails Girls Manchester, a local event which aims to 
open up technology and make it more approachable for girls and women. 
As well as sponsorship, we also sent two of our experienced developers to 
the event to be mentors to the attendees. 

Our in-house development team and innovative technology has always 
been an aspect of the business we are extremely proud of, and this 
therefore felt like an area we could really give back to.

We understand our responsibility to protect the environment in which we 
operate and are committed to doing so. We encourage our employees to 
follow the same ethical code in their day to day roles; from only printing 
documents where necessary, to recycling any waste appropriately. We have 
also installed timed lighting in a number of our meeting rooms in order to 
reduce wasted energy.

CORPORATE SOCIAL RESPONSIBILITY

Equality and Diversity
The Group is committed to the avoidance of discrimination and 
encouraging diversity amongst our employees. We treat all employees 
and applicants fairly and with respect. We seek to create an environment 
in which individual differences and the contributions of all our staff are 
recognised and valued. Please see the Diversity section on page 32 for 
further details and for a breakdown of the numbers of persons of each 
gender who are: directors of the company, senior managers of the 
company and company employees.

Employment of Disabled Persons
The Group’s policies and procedures and Company Handbook contain 
policies in relation to the employment of disabled persons which are 
carefully adhered to.

Selection for employment, promotion, training and development (as well 
as other benefits and awards) are made on the basis of merit, aptitude and 
ability and the Group does not tolerate discrimination in any form, including 
in relation to disabled candidates. 

The Group puts in place an ‘Employee Wellbeing Plan’ (EWP) with all 
disabled employees (and indeed any employees who need support with 
any health conditions, physical or mental). Each EWP is designed to ensure 
the Group is meeting all the needs of the relevant employee, for example 
risk assessments, and details of all adjustments which need to be made to 
accommodate the additional needs of the relevant employees, e.g. disabled 
parking space, step-free access, and specific workstation needs. Moreover, 
if any employees should become disabled during the course of their 
employment there are policies in place to oversee the continuation of their 
employment and to arrange training for these employees.

Anti-corruption and Bribery
On the Beach is committed to operating ethically and employees do not 
actively seek gifts or favours from any of our suppliers, or from other 
persons or organisations with whom we associate.   We have top level 
commitment to anti-bribery and corruption, and ensure all employees 
behave professionally, fairly and with integrity in all our business dealings 
and relationships wherever we operate, and implement and enforce 
effective systems to counter bribery.

We are set up to fully support our employees, should they need to raise 
concerns about unethical, criminal or dangerous activities within the Group, 
and as such provide a confidential whistleblowing telephone line, through 
an independent and impartial organisation. 

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On the Beach Group plc

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CORPORATE SOCIAL RESPONSIBILITY

Greenhouse Gas Emissions
Because the Group’s business is online only, with no retail footprint, and the Group operates out of one head office location, with all employees currently located 
on two floors, the Group’s environmental footprint is small, as demonstrated by the relative emissions, by revenue, as set out in the table below.

We have calculated our Scope 1 and 2 greenhouse gas emissions in accordance with the mandatory reporting requirements set out in the Companies Act 2006 
(Strategic Report and Directors’ Reports) Regulations 2013. The Group’s head office is a leasehold property and all electricity and gas is provided through and 
billed by the landlord. The Group has therefore relied on information provided by the landlord. We understand that the landlord followed the methodology of 
ISO 14064-1 using emission factors from UK Government Conversion Factors for Company Reporting 2014.

There has been an increase in overall emissions since those figures released in last year’s annual report. This is due to the increased activity on site which is a 
consequence of the growth of the business (e.g. we have taken on more office space in our building). When revenue is taken into account, our relative emissions 
remain low.

Greenhouse Gas Emissions by Scope

Scope 1

Gas consumption 

Scope 2

Electricity consumption 

Total emissions 

Relative emissions, by revenue 

Unit 

2016 

2015 

2015 

Quantity1 

       Quantity2  

        Quantity3 

        (updated)  

            (estimated) 

Tonnes CO2e 

85.28 

28.46 

   27.36

Tonnes CO2e 
Tonnes CO2e 
Tonnes CO2e/£m    
revenue

455.07 

540.35 

  326.45 

  354.91 

7.6                                   5.6 

    306.35

    333.72

5.3  

1   These figures are based on information from 1 June 2015 to 31 May 2016 so they do not correspond exactly to the reporting period, as the information is not yet  

available for the year from 1 June 2016 to 30 September 2016 but we believe energy consumption will closely correspond to the equivalent period in 2015. The updated  
figures for 2016 will be included in next year’s annual report.

2   This reflects the actual figures for the period from 1 October 2014 to 30 September 2015.
3   These were the figures included in the 2015 annual report and related to the year from 1 June 2014 to 31 May 2015.

Annual Report & Accounts 2016

On the Beach Group plc 23

 
   
 
 
 
   
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
AWARDS & ACHIEVEMENTS

On the Beach at MEN Awards 2015

On the Beach at The Sun Travel Editor's Awards 2016

TRAVOLUTION AWARDS 2016
Best Technology Team

TTG TOP 50 TRAVEL AGENTS 2016
Top Online Travel Agent

THE SUN TRAVEL AWARDS 2016
Travel Editor's Award

BVCA MANAGEMENT TEAM AWARDS 2016
National CEO of the Year - Simon Cooper

TRAVOLUTION AWARDS 2015
Best Travel Agent Website Award 
Best Use of Search Engine Marketing Award

MEN AWARDS 2015
Business of the Year Award

TRAVOLUTION AWARDS 2014
Brand of the Year - On the Beach

NORTHERN TECH AWARDS 2014
Overall Winner – On the Beach

NORTH WEST FINANCE DIRECTOR AWARDS 2013
Finance Director of the Year - Wendy Parry

TOP 20 RISING STARS OF THE REGION’S TECHNOLOGY COMMUNITY
Awarded to On the Beach

24

Annual Report & Accounts 2016
On the Beach Group plc

GOVERNANCE

26     Chairman’s introduction
27     Directors’ biographies
29     Corporate Governance Statement                  
34     Report of the Nomination Committee
36     Report of the Audit Committee
39     Directors’ Remuneration Report
53     Directors’ Report
57     Independent Auditor's Report to the members of On the Beach Group plc 

Annual Report & Accounts 2016

On the Beach Group plc 25

CHAIRMAN’S INTRODUCTION

Richard Segal 
CHAIRMAN

I am pleased to present our corporate governance report, which outlines 
the details of our corporate governance arrangements and reports on the 
activities of the Nomination, Remuneration and Audit Committees during 
the year. 

Compliance with UK Corporate Governance Code 2014
In our report last year, the Company had only been listed for three days 
prior to the end of the period and as a result, there were a small number 
of areas of non-compliance with the provisions of the UK Corporate 
Governance Code 2014 (the “Code”). 

These issues have been addressed during the course of the year and I am 
delighted to confirm that the Company is now in full compliance with the 
provisions of the Code and the report which follows this introduction will set 
out in detail how the Company ensures its compliance with the Code.

The UK Corporate Governance Code 2016, released in April 2016 (the “New 
Code”), applies to accounting periods beginning on or after 17 June 2016, 
so the New Code applies to the Company with effect from 1 October 2016. 
The Company is reviewing the new requirements to ensure that it complies 
with the New Code, and we will report on our compliance with the New 
Code in next year’s annual report.

Board Composition
There were no Board changes during the financial year to 30 September 
2016, but a key area of focus of the Board and the Nomination Committee 
during the year was to review succession planning arrangements for the 
Executive Directors and the senior management team to ensure that 
adequate arrangements are in place and also to consider diversity on the 
Board and across the organisation as a whole.

During the year, the Nomination Committee ran a specific succession 
planning and recruitment process focused on the Chief Financial Officer 
(CFO) role, in anticipation of Wendy Parry’s retirement plans. The outcome 
of this exercise was the appointment of Paul Meehan as Wendy’s successor 
with effect from January 2017. The report of the Nomination Committee 
provides further details on this exercise.

26

Annual Report & Accounts 2016
On the Beach Group plc

Board Evaluation
We have carried out a full, thorough and tailored Board Evaluation exercise 
this year. This covered the Board itself, each of the Committees, and an 
evaluation of each individual Director’s performance. Details are provided 
on page 33. 

Market Abuse Regulation 
The Market Abuse Regulation (“MAR”) came into force on 3 July 2016, and 
the Company has reviewed and updated its policies and procedures to 
ensure compliance with the provisions of MAR, which includes the creation 
of a new Disclosure Committee, whose job it is to monitor the Company’s 
compliance with MAR, and make decisions about disclosure of information. 
More details are set out on page 30. 

Shareholder Engagement
We are committed to engaging and maintaining an active dialogue with 
all our shareholders. Further details are set out on page 33. I would like 
to encourage our shareholders to attend our Annual General Meeting 
which will be held at 11am on 2 February 2017 at Park Square, Bird Hall 
Lane, Cheadle, SK3 0XN. It will provide an excellent opportunity to meet the 
Executive and Non-Executive Board Directors and to visit our head office.

I am satisfied that this Board is in the best position to be able to work 
effectively together to drive the long term growth and success of the 
Company. We will continue to review developments in Corporate 
Governance best practice and seek to apply them to the Company.

Richard Segal
NON-EXECUTIVE CHAIRMAN
On the Beach Group plc

DIRECTORS’ BIOGRAPHIES

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Simon Cooper 
CHIEF EXECUTIVE OFFICER

Wendy Parry 
CHIEF FINANCIAL OFFICER

Richard Segal 
CHAIRMAN

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The	first	Group	company	was	established	
by CEO Simon Cooper in 2004, and 
became a trading subsidiary of On the 
Beach	Limited	in	2008.	Simon was also 
a founder of On the Piste Travel Limited 
incorporated in 1996. The Group initially 
operated on a digital platform operated by 
Teletext Holidays, with bookings being taken 
via a call centre. The Company launched its 
first website in 2004 and expanded rapidly, 
securing private equity investment from 
Livingbridge in 2007. Simon recruited the 
current Executive team and continued to 
drive growth in On the Beach, securing 
further investment from Inflexion private 
equity in 2013.

Wendy Parry joined the Company in 
April	2010	as	Chief	Financial	Officer.	
Wendy qualified as a chartered 
accountant at KPMG and, before joining 
the Company, she held a wide variety 
of senior commercial, financial and 
operational roles within large private 
and listed companies. She has held 
Managing Director, Commercial Director 
and Finance Director roles at divisions 
of Holidaybreak plc, she was Finance 
Director at Booker Foodservice Ltd and 
Liverpool John Moores University and 
she was Group Chief Accountant of 
Courtaulds Textiles plc.

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Richard Segal is Chairman of the 
Company. He is also Chairman of 
HostelWorld Group plc, Racing Post 
and Encore Tickets. Previously, Richard 
was Chairman for Esporta and Barratts 
PriceLess, a founding partner of 3i 
Quoted Private Equity, a non-executive 
director at The Kyte Group, Chief 
Executive Officer at PartyGaming Plc 
and Odeon Cinemas (where he led a 
management buy-out from the Rank 
Group) and Managing Director of Rank 
Group’s entertainment sector. He holds 
a BA in economics from Manchester 
University and is a member of the 
Institute of Chartered Accountants 
of England and Wales.

Appointed to board:
17 August 2015

Independent:
N/A

External appointments:
None

Committee memberships:
Disclosure (Chairman)

Appointed to board:
17 August 2015

Independent:
N/A

External appointments:
None

Committee memberships:
Disclosure

Appointed to board:
17 August 2015

Independent:
Yes

External appointments:
Spread A Smile
Hostelworld Group plc
Encore Tickets
Racing Post

Committee memberships:
Audit, Nomination (chairman),
Remuneration, Disclosure

Annual Report & Accounts 2016

On the Beach Group plc 27

 
 
DIRECTORS’ BIOGRAPHIES

Lee Ginsberg 
NON-EXECUTIVE DIRECTOR

David Kelly 
NON-EXECUTIVE DIRECTOR

Lee Ginsberg joined the Company in August 
2015 as Senior Independent Non-Executive 
Director and Chairman of the Audit Committee. 
He is a Chartered Accountant by profession 
and was previously Chief Financial Officer of 
Domino's Pizza Group plc. Lee joined Domino’s 
Pizza in 2004 and retired on 02 April 2014. Prior 
to his role at Domino's Pizza Group plc, Lee held 
the post of Group Finance Director at Health 
Club Holdings Limited, formerly Holmes Place 
plc, where he also served for 18 months as 
Deputy Chief Executive.

Lee is a non-executive director and Chairman of 
the Audit and Risk Committee of Mothercare plc, 
a non-executive director and Chairman of the 
Audit and Risk Committee of Trinity Mirror plc 
and a non-executive director of Softcat Plc. Lee is 
also the non-executive Deputy Chairman, senior 
independent director and Chairman of the Audit 
Committee of Patisserie Valerie Holdings plc.

Appointed to board:
17 August 2015

Independent:
Yes

External appointments:
Softcat Plc
Oriole Restaurants
Mothercare Plc
Trinity Mirror Plc
Patisserie Holdings Plc

Committee memberships:
Audit (chairman), Nomination, Remuneration

28

Annual Report & Accounts 2016
On the Beach Group plc

David Kelly joined the Company in August 2015 
as a Non-Executive Director and Chairman 
of the Remuneration Committee. David is 
currently a Non-Executive Director of The Gym 
Group Plc. He was previously the Operations 
Director at Amazon from 1998 to 2000, the Chief 
Operating Officer at Lastminute.com from 2000 
to 2003 the Vice President, Operations/Chief 
Operating Officer at eBay from 2003 to 2007 
and Senior Vice President of International at 
Rackspace from 2010 to 2012

In 2007, David co-founded mydeco.com and, 
more recently, has built a wide portfolio of non-
executive and advisory positions – including 
Chairman/Non-Executive Director of Love Home 
Swap and Pure 360.

Appointed to board:
28 August 2015

Independent:
Yes

External appointments:
The Gym Group Plc
Love Home Swap
Holiday Extras 
Pure 360
Simply Business
Camelot UK Lotteries
Trinity Mirror Plc

Committee memberships:
Audit, Nomination, Remuneration (chairman)

CORPORATE GOVERNANCE STATEMENT

Introduction
This section explains key features of the Company’s governance structure and how it complies with the UK Corporate Governance Code published in 2014 by 
the Financial Reporting Council. This section also includes items required by the Listing Rules and the Disclosure and Transparency Rules (DTRs). The Code is 
available on the Financial Reporting Council website at www.frc.org.uk.

Compliance with the 2014 Code
The Company is committed to achieving and maintaining the highest standards of corporate governance. During the financial year ending 30 September 2016 
(the “reporting period”) the Company was compliant with the Code in its entirety. There are no areas of non-compliance and this was achieved through the 
strong governance structure in place.

Details and explanations of the application of the principles of corporate governance are set out in the following sections of this Corporate Governance 
Statement. 

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LEADERSHIP
Role of the Board

BOARD
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Renumeration 
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Audit 
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Disclosure
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On the Beach Group plc 29

 
 
CORPORATE GOVERNANCE STATEMENT

The Board is comprised of five members: the Chairman, two Executive 
Directors and two Non-Executive Directors. Details of the skills and 
expertise of each member of the Board is set out in the profiles on pages 
27 and 28. 

›  Delegation of authority to committees and below board level;
›  Corporate governance matters; and
›  Approval of policies adopted by the Group.

The Board is responsible for leading and controlling the Group and has 
overall authority for the management and conduct of the Group’s business, 
strategy and development. The Board is also responsible for ensuring the 
maintenance of a sound system of internal control and risk management 
(including financial, operational and compliance controls and for reviewing 
the overall effectiveness of systems in place) and for the approval of any 
changes to the capital, corporate and/or management structure of the 
Group.

The Executive Directors are supported by an executive team to whom the 
Board delegates the detailed implementation of matters approved by the 
Board and the day-to-day operational aspects of the business, who cascade 
this responsibility throughout the Group. The Board has close contact with 
the wider executive team, who are regularly invited to attend meetings 
of the Board to provide functional presentations in relation to strategic 
matters of interest to the Board.

Matters Reserved to the Board
The Board has reserved certain specific matters to itself for decision. The 
full schedule of matters reserved to the Board is available in the Corporate 
Governance section of the Company’s website, or from the Company 
Secretary upon request, but the key matters include:

›  Approval of (and changes to) annual operating and capital expenditure  

budgets;

›  Extension of the Group’s activities into new business or geographic  

areas;

›  Changes to the Group’s capital or corporate structure, including

› 
› 

acquisitions and disposals;
Financial reporting and controls;
Internal controls, including maintenance of a sound system of internal
control and risk management;

›  Approval of major contracts and commitments;
›  Communication with shareholders;
›  Board membership and senior appointments.
›  Remuneration;

Board Committees 
 The Board has delegated certain responsibilities to four Board Committees 
to assist it with discharging its duties. A summary of the terms of reference 
for each Committee is set out below but the full terms of reference are 
available on the Company’s website and from the Company Secretary upon 
request. 

Board and Committee Meetings
Board meetings (and Audit Committee meetings, where appropriate) are 
scheduled to coincide with the Company’s financial reporting calendar, 
including the announcement of full and half year results, and the AGM.

The Company has a Board and Committee calendar, which is updated 
regularly and which sets out all matters to be covered by the Board and 
Committees over a rolling twelve-month period, including strategy, standard 
business, matters directly linked with financial reporting and results, 
corporate governance requirements and ongoing training for the Board.

During the reporting period, twelve Board meetings were held. All Board 
meetings were attended by all Directors.
There have been 5 meetings of the Audit Committee, 6 meetings of the 
Remuneration Committee, 3 meetings of the Nomination Committee and 
4 meetings of the Disclosure Committee (each attended by all members of 
the Committees). 

Disclosure Committee
In relation to the Market Abuse Regulation (EU) No 596/2014 which came 
into force on 3 July 2016, the company has established a Disclosure 
Committee. The role of the committee is to maintain procedures, systems 
and controls for the identification, treatment and disclosure of inside 
information and for complying with the obligations falling on the Company 
and its directors and employees under the Market Abuse Regulation and 
the Listing Rules of the London Stock Exchange.
The Disclosure Committee reviews market announcements, identifies 
potential inside information, creates and amends insider information lists 
and implements disclosure procedures.

Committee
Audit Committee

Role and Terms of Reference
Reviews and reports to the Board on the Group’s financial reporting, internal 
control and risk management systems, whistleblowing, internal audit and the 
independence and effectiveness of the external auditors.

Members
Lee Ginsberg (Chair)
David Kelly
Richard Segal

Report on pages:
36

Remuneration 
Committee

Responsible for all elements of the remuneration of the Executive Directors 
and the Chairman, and other members of senior management. 

Nomination 
Committee

Reviews structure, size and composition of Board and its Committees and 
makes appropriate recommendations to Board.

David Kelly (Chair)
Lee Ginsberg 
Richard Segal

Richard Segal (Chair)
David Kelly 
Lee Ginsberg

Disclosure 
Committee

Responsible for overseeing the Company’s compliance with the Market 
Abuse Regulation and making decisions (with support of advisers) on when 
information must be disclosed to the market.

Simon Cooper (Chair)
Richard Segal
Wendy Parry

39

34

N/A

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Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
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CORPORATE GOVERNANCE STATEMENT

Insurance Cover
The Company has made arrangements for appropriate insurance cover to 
be put in place in respect of legal action against its directors.

performance. These regular appraisals are important to evaluate the 
knowledge and skills of members of the board.

Division of responsibilities
The roles of Chairman and Chief Executive Officer are not exercised by the 
same individual. The division of responsibilities between the Chairman and 
the Chief Executive Officer has been defined, formalised in writing, and 
approved by the Board.

The Chairman is responsible for:

› 

the leadership and effectiveness of the Board and setting its agenda  
and ensuring sufficient time is available for discussion of agenda items,  
in particular strategic issues;

›  ensuring that all Directors receive accurate, timely and clear information  
on financial, business and corporate matters to make sound Board  
decisions;
facilitating the effective contribution of non-executive Directors;

› 
›  ensuring constructive relations between executive and non-executive  
  Directors; 
›  ensuring effective communication with shareholders; and
›  ensuring that the performance of individual Directors, the Board as a  
  whole and its Committees is evaluated at least once a year.

The Chief Executive Officer is responsible for managing the business and 
driving it forward, including the responsibility for:

the operations of the Group; 

› 
›  developing Group objectives and strategy, having regard to the Group’s  
responsibilities to its shareholders, customers, employees and other  
stakeholders;
following presentation to, and approval by, the Board, for the successful  
implementation and achievement of those strategies and objectives;
›  ensuring that the Group’s businesses are managed in line with strategy  
and approved business plans, and comply with applicable legislation  
and Group policy; 

› 

›  ensuring effective communication with shareholders; and
› 

setting Group human resource policies, including management   
development and succession planning for the senior executive team.

Non-Executive Directors and Senior Independent Director
In addition to the Chairman, the Company has two independent Non-
Executive Directors, who are appointed to bring independence, impartiality, 
wide experience, special knowledge and personal qualities to the Board.

The Code recommends that the board of directors of a company with a 
premium listing on the Official List should appoint one of the Non-Executive 
Directors to be the Senior Independent Director to provide a sounding 
board for the chairman and to serve as an intermediary for the other 
directors when necessary. The Senior Independent Director should be 
available to shareholders if they have concerns which contact through the 
normal channels of the Chairman, CEO or other Executive Directors has 
failed to resolve or for which such contact is inappropriate. Lee Ginsberg 
has been appointed Senior Independent Director.
Regularly, following the end of board meetings the Chairman and Non-
Executive Directors meet formally without the Executive Directors present 
in order to provide evaluation on the Executive Directors. Similarly, the 
Non-Executive Directors meet to evaluate and appraise the Chairman’s 

Where directors have a concern which cannot be resolved about the 
company or a proposed action, their concern would be minuted by the 
Company Secretary following the relevant Board or Committee meeting.

EFFECTIVENESS

Composition of the Board: balance of skills and independence
The Code recommends that, as a ‘‘smaller company’’, the Company should 
have at least two independent non-executive directors. The Board consists 
of two Non-Executive Directors (excluding the Chairman) and two Executive 
Directors. The Company regards both of the Non-Executive Directors as 
‘‘independent non-executive directors’’ within the meaning of the Code and 
free from any relationship that could materially interfere with the exercise 
of their independent judgement. The Board is satisfied that this is the 
case notwithstanding the fact that both Non-Executive Directors are also 
non-executive directors of Trinity Mirror plc, on the grounds that in the 
context of both Directors’ wider business interests and activities, having two 
directorships in common does not threaten their independence from each 
other. Indeed, the Board believes that this common link strengthens the 
relationships within the Board.

Lee Ginsberg holds a minor shareholding in the Company of 16,300 
Ordinary Shares, representing 0.013% of the Company’s issued ordinary 
share capital. The Board does not consider this to threaten Lee’s 
independence given the shareholding is minor and is not material in the 
context of Lee’s wider business interests and shareholdings.

The UK Corporate Governance Code recommends that the chairman of 
a company admitted to the premium listing segment of the Official List 
should meet the independence criteria set out in the Code. The Board 
regards Richard Segal as an ‘‘independent non-executive director’’ within 
the meaning of the UK Corporate Governance Code. In reaching this 
determination, the Board has had regard to: (i) Richard’s shareholding in 
the Company; and (ii) the material business relationships he has developed 
within the Group over his tenure as Non-Executive Chairman of OTB 
since October 2013. The Board is satisfied with the judgment, experience 
and approach adopted by Richard and has determined that Richard is of 
independent character and judgment, notwithstanding the circumstances 
described at (i) and (ii) above, on the grounds that in the context of Richard’s 
wider business interests and shareholdings, this is not material and 
therefore unlikely to challenge his independence.

The Board considers, on the recommendation of the Nomination 
Committee, that the Board and its Committees have the appropriate 
balance of skills, experience, independence and knowledge of the Company 
taking into account the respective skills, experience, independence and 
knowledge of each of the Directors. This will continue to be monitored by 
the Nomination Committee.

Annual Report & Accounts 2016

On the Beach Group plc 31

 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE STATEMENT

Appointments to the Board
The Nomination Committee leads the process for Board appointments and 
makes recommendations to the Board. Please see page 34 for the report of 
the Nomination Committee.

The Board can appoint any person to be a Director, either to fill a vacancy 
or as an addition to the existing Board. Any Director so appointed shall hold 
office only until the next AGM and shall then be eligible for election by the 
shareholders.

Following recommendations from the Nomination Committee, the Board 
considers that all Directors continue to be effective, committed to their 
roles and are able to devote sufficient time to their duties. Accordingly, all 
Directors will seek election at the Company’s forthcoming AGM (with the 
exception of Wendy Parry, who will retire with effect from 16 January 2017). 
Paul Meehan will seek election at the Company’s forthcoming AGM. 
Non-executive directors are typically expected to serve two three-year 
terms, although the Board may invite the Director to serve for an additional 
period.

Diversity
We are aware of the need to keep under review the diversity of our Board 
and our organisation as a whole in all respects including in terms of socio-
economic background, race, ethnicity, gender, sexual orientation, age, 
physical abilities, religious beliefs, political beliefs and other ideologies.

It is important that we maintain a diverse workforce across all these areas, 
but one particular area of focus for the organisation is gender diversity. 
In the technology industry as a whole, there is a considerable gender 
imbalance, with significantly more men than women going into the industry. 
This trend is reflected in On the Beach’s IT development team, but we are 
committed to taking steps to attract and retain women into our IT team 
(such as our recent involvement with Rails Girls Manchester, see page 22 
for more details).  

We are also conscious of the gender imbalance on our Board, which is 
predominantly male. The Nomination Committee considered this issue 
during the year (especially in light of Wendy Parry’s retirement) and it was 
agreed that the Board should not specifically look to recruit a Director 
to address gender balance, and that any Board appointments would be 
overseen by the Nomination Committee and would be on the basis of merit 
against objective criteria to ensure we appoint the best individual for each 
role. However the Company will continue to monitor diversity both on the 
Board and across the business to ensure diversity and equal opportunities. 

As at 30 September 2016, the average age of our employees was 32 years 
old and the gender split between employees was as follows:

Male 

Female 

Directors of the Company 
Exec / Senior management 
Other employees 

4 
15 
132 

1 
5 
153 

Percentage 
of female 
employees
20%
25%
53%

AGM
Our second Annual General Meeting will be held at 11am on 2 February 
2017 at Park Square, Bird Hall Lane, Cheadle, SK3 0XN. All shareholders will 
have the opportunity to attend and vote, in person or by proxy, at the AGM. 

32

Annual Report & Accounts 2016
On the Beach Group plc

The notice of the AGM is in the booklet which is enclosed with this report, 
and sets out the business of the meeting and an explanatory note. 
Separate resolutions are proposed in respect of each substantive issue.

All members of the Board will be present at the AGM and will be able to 
answer any questions from shareholders.

Commitment and External Directorships
Any external appointments or other significant commitments of the 
Directors require the prior approval of the Board.

The Chairman and the Non-Executive Directors each hold external 
directorships, and these are disclosed within their profiles on pages 27 and 
28.

The Board is comfortable that these do not impact on the time that any 
Director devotes to the Company and in the Board’s view, these external 
directorships enhance the collective experience of the Board.

Directors’ Conflicts of Interests
Directors have a statutory duty to avoid situations in which they have or 
may have interests that conflict with those of the Company, unless that 
conflict is first authorised by the Board. This includes potential conflicts that 
may arise when a Director takes up a position with another Company. The 
Company’s Articles of Association enable the Board to authorise potential 
conflicts of interest which may arise and to impose limits or conditions, as 
appropriate, when giving any authorisation.

Any decision of the Board to authorise a conflict of interest is only effective 
if it is agreed without the conflicted Director(s) voting or without their vote(s) 
being counted. In making such a decision, the Directors must act in a way 
they consider in good faith will be the most likely to promote the success of 
the Company.

The Company maintains a register of related parties and register of 
directors’ interests, which is reviewed by the Board on a regular basis.

Development of Directors
The Company has an induction programme for all new directors joining the 
board. The Chairman will continue to review training needs for Directors 
according to their individual needs – this will be reviewed on an ongoing 
basis and as part of the formal annual appraisal process. The Company 
Secretary has arranged training sessions for Directors as part of Board 
Meetings on a quarterly basis.

Information and Support
All Directors have access to the Company Secretary, who advises them 
on governance matters. The Chairman and the Company Secretary work 
together to ensure that board papers are clear, accurate, delivered in a 
timely manner to Directors and are of sufficient quality to ensure the Board 
can discharge its duties.

Specific business-related presentations are given by senior management 
as part of board meetings where appropriate. As well as the support of the 
Company Secretary, Directors have access to the Company’s professional 
advisers where considered necessary.

  
 
 
 
 
 
 
 
 
 
 
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Questions from individual shareholders are generally dealt with by the 
Executive Directors.

All shareholders can access announcements, investor presentations 
and the Annual Report on the Company’s corporate website (www.
onthebeachgroupplc.com).

The Senior Independent Director, Lee Ginsberg, is available to shareholders 
if they have concerns which cannot be raised through the normal channels 
or if such concerns have not been resolved. Arrangements can be made to 
meet with him through the Company Secretary.

Compliance with 7.2.6R DTR
In accordance with the requirements of the Disclosure and Transparency 
Rules, Rule 7.2.6R, the Directors’ Report on page 53 contains details of 
significant shareholdings, special rights attached to securities and voting 
rights and all other matters required to be disclosed.

Approved by the board and signed on its behalf:

K Vickerstaff
COMPANY SECRETARY
6 December 2016

CORPORATE GOVERNANCE STATEMENT

Board Evaluation
The Board is committed to, and understands the value and importance 
of the evaluation and appraisal of the performance of the Board, its 
Committees, and of the individual Directors and the Chairman. The Board 
has carried out an evaluation to review the composition, experience 
and skills to ensure that the Board and its Committees continue to work 
effectively and that the Directors are demonstrating a commitment to their 
roles.

A formal internal evaluation was undertaken. It was decided that it was not 
necessary to carry this out externally and that an in-house review would be 
the most simple and effective method of evaluating the Board, particularly 
as it is the first Board evaluation for the Company. This allowed a firsthand 
assessment in order to gain a clear picture of any improvements which 
could be made. 

As part of the evaluation process, questionnaires were completed by each 
board member in order to compare performance against the Corporate 
Governance Code. The questionnaire covered leadership, effectiveness, 
accountability, shareholder relations, meetings and administration. 
The Board approved the agreed questionnaires and then these were 
completed electronically. Results were analysed and the Company 
Secretary prepared a report for the Chairman. This was tabled for 
discussion at a Board meeting.

The evaluation established that the Board and its Committees were 
operating effectively and efficiently, with good leadership and accountability. 
The Board dynamic works well, with great dedication and commitment 
of each of the Board Members, and with the appropriate level of support 
and challenge from Non-Executive Directors. No major issues arose, but 
it was agreed that Board Meeting agenda should be restructured to give 
more priority and dedicated time to discussions on strategy. It was also 
agreed that the issue of Board diversity be considered by the Nomination 
Committee (see pages 34 and 35).

INVESTOR RELATIONS
The Company is committed to engaging and maintaining an active dialogue 
with all of its shareholders. The Company has rolled out an investor 
relations programme enabling dialogue and meetings between the 
Executive Directors and institutional investors, fund managers and analysts. 
At these meetings, a wide range of relevant issues including strategy, 
performance, management and governance are discussed within the 
constraints of information which has already been made public. 

The Board is aware that institutional shareholders may be in more regular 
contact with the Company than other shareholders, but care is exercised to 
ensure that any price-sensitive information is released to all shareholders, 
institutional and private, at the same time, in accordance with the legal 
requirements.

Annual Report & Accounts 2016

On the Beach Group plc 33

 
 
REPORT OF NOMINATION COMMITTEE

Richard Segal 
CHAIRMAN, NOMINATION COMMITTEE

I am pleased to introduce the report of the Nomination Committee for the 
year ended 30 September 2016.

Members of the Nomination Committee
Chairman  
Members
Richard Segal                 David Kelly

Lee Ginsberg

›  Composed of three independent Non-Executive Directors
›  At least two meetings held per year
›  Meetings are attended by the Chief Financial Officer, Chief Executive,  

Company secretary and other relevant attendees by invitation.

Three meetings were held during the year:

         Meetings 
                    attending/Total  
                   meetings held                 attended

Percentage
of meetings 

3/3                                    100%
Richard Segal 
David Kelly                                           3/3                                   100%
3/3                                    100%
Lee Ginsberg 

Role of the Committee
The Committee has primary responsibility for leading the process for board 
appointments and making recommendations to the board, bearing in mind 
the need for diversity and a balance of skills, experience, independence and 
knowledge across the Board, taking care to ensure that appointees have 
enough time available to devote to the position.

Succession Planning
The Committee carried out an extensive review of the Group’s succession 
planning arrangements for the Executive Directors, the executive team 
and the senior management team, including the employees regarded as 
key for the ongoing success of the Group. The Committee examined the 

34

Annual Report & Accounts 2016
On the Beach Group plc

risks identified in the succession plan, and recommended that certain 
actions took place to address any risk areas, including working with the 
Remuneration Committee to ensure that the remuneration for these 
individuals was at an appropriate level and in an appropriate structure to 
incentivise and retain talent in the business.

Retirement and succession of CFO
During the year, Wendy Parry expressed a wish to retire during 2017, 
though she agreed to remain in the business until such time as a suitable 
successor could be identified and recruited. This enabled us to ensure that 
the CFO succession project was very carefully planned and managed. The 
key stages of the process were as follows:

1.  Planning
›  Review of the current scope of the CFO and preparation of a new CFO  

role profile with a list of skills, attributes and experience required from a  
new CFO

›  Review and restructure of the current finance team and role  

descriptions 

›  Engagement of an external executive search firm, Skill Capital, to  
undertake a talent mapping exercise to assist the planning and    
timetable for the succession. Skill Capital has no other connection with  
the Group.

2.  Recruitment
›  Skill Capital approached candidates who met the criteria on a no-names  
basis. This led to a short list of potential candidates for review by the  
Company.

›  Two individuals were identified as particularly strong candidates, and 
(having signed a strict non-disclosure agreement) were invited to
interviews with the CEO, the Chairman and the Senior Independent

  Director.
›  Paul Meehan was identified as the strongest candidate who was an
outstanding fit for the business with fantastic skills and experience.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF NOMINATION COMMITTEE

›  Discussions were held with Paul (with the assistance of Skill Capital) with 

regard to package expectations (please see page 39 in the
Remuneration Committee’s report for further details).

3. Appointment & handover
›  The Committee recommended to the Board that an offer be made
to Paul in line with the package recommended to the Board by the
Remuneration Committee.

›  An offer was made to Paul, which was accepted on 28 November 2016

and a start date was agreed as 16 January 2017.

›  A retirement date was agreed with Wendy of 16 January 2017 to tie in
  with Paul’s start date, but Wendy has agreed to be available as long as is

required to ensure a full and orderly handover.  

Diversity
The Company values equality and diversity (in all respects including in terms 
of socio-economic background, race, ethnicity, gender, sexual orientation, 
age, physical abilities, religious and political beliefs) and understands the 
benefits of a diverse Board.

The Nomination Committee considered the diversity on the Board during 
the year, and in particular noted that there is a gender imbalance and 
ethnicity imbalance. The Nomination Committee leads Board appointments 
and it was agreed that, both specifically in relation to the appointment of 
the new CFO, and also generally in relation to Board appointments, diversity 
and equality remained a key value for the company, and that it was the 
utmost priority for the Committee to ensure that where there is a vacancy 
on the Board, selection is on the basis of merit against objective criteria 
to ensure we appoint the best individual for each role. It was also agreed 
that the Board should not specifically look to recruit a Director to address 
the current imbalance of gender and ethnicity. However the Company will 
continue to monitor diversity both on the Board and across the business to 
ensure diversity and equal opportunities. 

Board Evaluation & Re-election of Directors
The Committee reviewed the results of the Board evaluation and Director 
appraisal process as described on page 33 and has recommended to the 
Board, after evaluating the balance of skills, knowledge, independence and 
experience of each Director, that all Directors (with the exception of Wendy 
Parry, who will retire with effect from 16 January 2017) will seek re-election, 
and that Paul Meehan will seek election, at the Company’s forthcoming 
AGM. 

I will be available at the AGM to discuss any questions that shareholders 
have in relation to the work of the Committee.

Richard Segal
CHAIRMAN, NOMINATION COMMITTEE

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Annual Report & Accounts 2016

On the Beach Group plc 35

 
 
 
 
 
 
 
 
REPORT OF THE AUDIT COMMITTEE

Lee Ginsberg 
CHAIR OF THE AUDIT COMMITTEE

I am pleased to present the Audit Committee Report for 2016.  This has 
been the first full year as a listed company.

With the assistance of management and the external auditor, the 
Committee has considered the main financial reporting issues, estimates 
and judgements, and we believe that the information in the Annual Report 
is fair, balanced, and understandable and clearly explains progress against 
our strategic and operating objectives.

We believe that rigorous internal controls and robust risk management 
processes are an essential part of delivering shareholder value. The 
Committee has assisted the Board in performing a review of effectiveness 
of the processes and systems in place.

Members of the Nomination Committee
Chairman  
Members
Lee Ginsberg                 David Kelly

Richard Segal

›  Composed of three independent Non-Executive Directors
›  Lee Ginsberg is considered by the Board to have extensive recent and
relevant financial experience and all members have had experience in
large organisations (Directors’ biographies appear on pages 27 and 28).

›  At least three meetings held per year
›  Meetings are attended by the Chief Financial Officer, Chief Executive,

Company Secretary and external auditor by invitation

Five meetings were held during the year:

         Meetings 
                    attending/Total  
                   meetings held                 attended

Percentage
of meetings 

Lee Ginsberg 
5/5                                    100%
David Kelly                                           5/5                                   100%
5/5                                    100%
Richard Segal 

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Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
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REPORT OF THE AUDIT COMMITTEE

Financial Reporting
The primary role of the Committee in relation to financial reporting is to 
review and monitor the integrity of the financial statements, including 
annual and half-year reports, result announcements, dividend proposals 
and any other formal announcement relating to the Group’s financial 
performance.

The Committee has looked at the quality and appropriateness of the 
accounting principles and policies adopted and whether management had 
made appropriate underlying estimates and judgements. In carrying out 
this review, the Committee has looked at management reports in respect 
of the main financial reporting issues and judgements made, together with 
reports prepared by the external auditor on the 2016 half-year statement 
and Annual Report 2016.

Work undertaken by the Committee in relation to 2016 Financial 
Statements
The Committee has reviewed the content of the 2016 Annual Report and 
considered whether, taken as a whole, in its opinion it is fair, balanced
and understandable and provides the information necessary for 
shareholders to assess the Company’s position, performance, business 
model and strategy.

The Committee was provided with a draft of the Annual Report in order to 
assess the strategic direction and key messages being communicated.
The Committee provided feedback highlighting any areas in which they felt 
that further clarity or information was required and this was then
incorporated into the report provided for Audit Committee approval.

Internal audit
The Group did not have a stand-alone Internal Audit Department during the 
year. The Committee has reviewed the need for an internal audit function 
during the year and considers that having no internal audit function is 
appropriate on the grounds that:

›  The business operates from a single site;
›  Procedures and routines are well established across the business; and
›  There is a significant degree of senior oversight, particularly in respect of

ongoing business performance, involving both the CEO and CFO.

The Committee will, as part of its remit, continue to evaluate the 
effectiveness and robustness of the current system of control as the Group 
grows as to whether an independent Internal Audit Department would be 
more appropriate and to set down the guidelines for the operation of such 
a department.

In line with its terms of reference, during the year, the Audit Committee 
has undertaken reviews and internal audits on the Company’s processes, 
procedures and safeguards, commissioning external independent reports 
where required. 

External Auditor
The Committee oversees the Group’s relationship with the external auditor. 
The Committee holds meetings with the auditor without management 
present with the purpose of understanding the auditor’s views on the 
control and governance environment and management’s effectiveness 
within it. To fulfil its responsibilities in respect of the independence and 
effectiveness of the external auditor, the Committee reviewed:

›  The audit work plan for the Group;
›  The detailed findings of the audit, including a discussion of any major
issues that arose during the audit; The Audit Committee reviewed the

findings of the external auditor in respect of both the financial
statements for the six-month period ending 31 March 2016 and for the
year ended 30 September 2016.

›  The Committee is mindful of its responsibility to ensure that the

external auditor maintains its independence and objectivity. It has
therefore reviewed, and is satisfied with, the independence of KPMG as
the external auditor; and

›  The audit fee and the extent of non-audit services provided during the

year.

KPMG was appointed auditor to the Group in 2007. The mandatory firm 
rotation (MFR) rules in the UK introduce requirements that all EU public 
interest entities (PIEs) must tender their audit contract at least every 10 
years and change or rotate their auditor at least every 20 years. As the 
Group is not FTSE 350, audit tenure is measured from the point at which 
the Group became a PIE, being 28 September 2015, the date on which 
the Group became listed. As such, the Group will need to run a tender 
process by 2025. However, the Audit Committee will continue to review the 
relationship with the external auditor, and may tender its audit contract 
earlier than this, if the Committee believes this is necessary or desirable.

Non-audit services
The Company’s external auditor may also be used to provide specialist 
advice where, as a result of their position as auditors, they either must, or 
are best placed to, perform the work in question. A formal policy is in place 
in relation to the provision of non-audit services by the external auditor 
to ensure that there is adequate protection of their independence and 
objectivity.

The Company’s policy is that, except in exceptional circumstances, non-
audit fees to the audit firm should not exceed 70% of the amount of the 
audit fee for the current financial year (audit fee £90,000). In addition, all 
non-audit work in excess of £15,000 should be the subject of a competitive 
tender.

It should be noted that, in the current year (FY16), it was disclosed that fees 
totalling £nil were paid to KPMG for non-audit services. 

Whistleblowing
A whistleblowing policy has been adopted which includes access to a 
whistleblowing telephone service run by an independent organisation, 
allowing employees to raise concerns on an entirely confidential basis. The 
Committee receives regular reports on the use of the service, any significant 
reports that have been received, the investigations carried out and any 
actions arising as a result.

Annual Report & Accounts 2016

On the Beach Group plc 37

 
 
 
 
 
 
 
 
 
 
 
REPORT OF THE AUDIT COMMITTEE

Risk Management and Internal Control
The primary role of the Audit Committee in relation to risk management 
and internal controls is to review the effectiveness of risk management 
systems and related internal controls to ensure that any issues that have 
arisen are properly dealt with, and that going forward the systems are fit for 
purpose. The Committee performs its duties by:

›  Reviewing annually the Group’s system of internal control; and
›  Reviewing reports from the external auditors on any issues identified
in the course of their work, including an internal control report on

control weaknesses, and ensuring that there is an appropriate response
from management.

The Group has in place internal controls and risk management systems in 
relation to its financial reporting process and preparation of consolidated 
accounts. These systems include policies and procedures to ensure 
that adequate accounting records are maintained and transactions are 
recorded accurately and fairly to permit the preparation of financial 
statements in accordance with IFRS. The internal control systems include:

Component

Approach

Risk Management 

Financial Reporting

Risks are highlighted through a number of different reviews and culminate in 
a risk register. The register identifies the risk area, the probability of the risk 
occurring, the impact if it does occur and the actions being taken to manage 
the risk to the desired level.

Consolidated Group management accounts are produced monthly 
and provide relevant, reliable and up-to-date financial and non-financial 
information to management and the Board including an income statement, 
balance sheet and cash flow statement. 

Basis for assurance

Updated by Executive team twice a 
year and reviewed and approved by 
the Board annually

Results are reviewed each month 
by management, the Executive 
team and the Board. Results are 
compared against expectations and 
significant variances are explained by 
management.

Budgeting and 
reforecasting

The Group produces an annual budget and quarterly reforecast against 
which management monitor the key business and financial activities towards 
achieving the financial objectives each month.

Performed using a bottom-up 
approach with reviews performed by 
the Executive team and the Board.

Monitoring of controls

There are policies and procedures in place to ensure the integrity and 
accuracy of the accounting records and to safeguard the Group’s assets. 

The review by the audit committee highlighted that effective risk management 
and internal controls are in place.

The Committee has performed a 
rigorous and robust review of internal 
controls during the year including:
›  Review of risk registers
›  Assessment of compliance with
corporate governance code
›  Delegated authority and approval

limits

›  Review of business continuity plan
›  Basis and monitoring of capitalised
  website development costs

The Committee, with the assistance of management and KPMG, identified areas of financial statement risk and judgement as described below:

Description of focus area

Audit Committee action

Capitalised website development costs
The Group incurs significant internal costs in respect of the development 
of the On the Beach and ebeach websites. The accounting for these costs 
as either development costs which are capitalised as intangible assets 
(for enhancement of the website) or expensed as incurred (in respect of 
maintenance) involves judgement. 

Revenue recognition
The timing and element of judgement included in recognition of Group 
revenue has been considered through review of the Group’s accounting 
policies and discussions with management covering the internal controls in 
place.

The Audit Committee has reviewed management’s application of the 
accounting policy adopted and the assessment of whether current 
projects meet the criteria required for costs to be capitalised and 
consider the approach and application of this policy to be appropriate.

The Committee reviewed the types of revenue, how each is accounted 
for, the key judgements and estimates involved in recognition and how 
these are managed by the business to ensure appropriate accounting 
can be applied. In respect of override income this is only recognised 
when we have confirmation of a figure from the supplier or when the 
cash has been paid and the Committee is satisfied that Management has 
established procedures which are embedded in the monthly and annual 
reporting cycles to ensure that accounting records reflect the current 
position in respect of these items.

Lee Ginsberg
CHAIR OF THE AUDIT COMMITTEE

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On the Beach Group plc

 
 
 
 
 
REMUNERATION REPORT

Annual Statement of the Chairman of the Remuneration Committee

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David Kelly 
CHAIRMAN OF THE REMUNERATION COMMITTEE

As Chairman of the Remuneration Committee, I am pleased to present the 
Company’s Remuneration Report for the year to 30 September 2016.

The Directors’ Remuneration Policy was subject to a binding shareholder 
vote at the 2016 AGM and the Remuneration Committee were very pleased 
to receive overwhelming support from our shareholders, with 92.95% of 
proxy votes being in favour. We believe that this policy is fit for purpose and 
therefore do not propose to make any amendments this year. For ease of 
reference, a summary of the policy has been included in this report.

As outlined last year, the remuneration policy is designed to support the 
strategic objectives of the Company and to enable the business to attract, 
retain and motivate the quality of senior management needed to shape 
and execute the business strategy, aligning all stakeholders’ interests. This 
is achieved by the use of fair but challenging targets with an appropriate 
balance between fixed and variable pay, and short and long term 
remuneration.

In our first full year since listing, the Company’s performance has been 
strong with growth in adjusted underlying PBT of 46.9% year-on-year.
Our executive team, led by Simon and Wendy, have been instrumental in 
driving these results and have performed strongly in their roles.

As noted in the Chairman’s statement and the report of the Nomination 
Committee, Wendy Parry is to retire with effect from January 2017 and 
will be succeeded by Paul Meehan. As part of the succession planning 
and recruitment process, the Committee was involved in shaping 

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a remuneration package for the new CFO which is in line with our 
remuneration policy, investor sentiment and which provides rewards and 
incentives in line with strategy. We are delighted to welcome Paul in January 
and we wish Wendy a fantastic retirement.

Remuneration highlights for the 2016 financial year
2016 was the first full year for On the Beach as a public company. In 2016, 
remuneration highlights included the following:

›  As outlined in our 2015 report, the Executive Directors received salary
increases effective from 1 January 2016 following the review carried
out at the time of listing. The Remuneration Committee reviewed
salaries during the year and determined that no salary increases would
be awarded in 2017. 

›  Annual bonus measures were based on financial targets that link

directly to both strategic and operational initiatives of the Company.  A
bonus of 27.8% of salary was approved by the Remuneration
Committee for the Executive Directors.

›  The first Long-Term Incentive Plan award was granted during the year.
This award will vest at the end of three years and will be subject to a
further two year holding period. The performance metrics will be based
70% on EPS performance and 30% on returns to shareholders.

Annual Report & Accounts 2016

On the Beach Group plc 39

 
 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT

Key activities of the remuneration committee
The Remuneration Committee met 6 times during 2016 and its key activities 
were as follows:

I hope that you find the information in this Report helpful and informative 
and I look forward to your continued support at the Company's Annual 
General Meeting. 

The Remuneration Committee values all feedback from shareholders and 
as a public company, we aim to engage with our investors on a regular 
basis. I am always happy to hear from the Company's shareholders and you 
can contact me via the Company Secretary if you have any questions on this 
Report or more generally in relation to the Company's remuneration.

David Kelly
CHAIR OF THE REMUNERATION COMMITTEE

›  Reviewed the 2016 Remuneration Report;
›  Launched the Company’s all-employee share incentive plan; 
›  Discussed annual bonus awards for Executive Directors;
›  Granted the Company’s first Long-Term Incentive Plan (LTIP) to eligible

participants;

›  Discussed succession planning and the talent pipeline for senior
  management;
›  Recommended to the Board a remuneration package for the incoming

CFO;

›  Reviewed the Executive Directors’ remuneration arrangements for

2017; and

›  Drafted the Company’s Remuneration Report for 2016. 

This report has been prepared in accordance with The Large and Medium-
sized Companies and Groups (Accounts and Reports) (Amendment) 
Regulations 2013, the UKLA Listing Rules and the UK Corporate 
Governance Code. The report is split into three parts:

›  This Annual Statement.
›  A brief summary of the Company’s remuneration policy for Directors. 
›  The Annual Report on Remuneration which sets out payments made
to the Directors and details the link between Company performance
and remuneration for the 2016 financial year. The Annual Report
on Remuneration together with this statement is subject to an advisory
shareholder vote at the AGM on 2 February 2017.

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REMUNERATION REPORT
SUMMARY OF REMUNERATION POLICY 

Introduction
The Directors’ Remuneration Policy (the ‘Policy’) was approved by shareholders at the AGM on 5 February 2016 (92.95% of votes cast being in favour) and 
became effective from that date. There are no proposals to amend the Directors' Remuneration Policy at the AGM on 2 February 2017.

A summary of the policy is included for reference to assist with the understanding of the contents of this report. The full policy is detailed in our 2015 Annual 
Report, which can be found in the ‘Investors centre’ section under ‘Reports and presentations’ on the Company’s website. 

The following table sets out each element of remuneration and how it 
supports the Company’s short and long term strategic objectives.

Base Salary

Short and long term strategic objectives
Provides a base level of remuneration to support recruitment and retention 
of Executive Directors with the necessary experience and expertise to 
deliver the Company’s strategy.

Operation
Salaries are reviewed annually and any changes are effective from 1 January 
in the financial year.

Opportunity
Base salaries will be set at an appropriate level within a comparator group 
of listed companies of comparable size and will normally increase in line 
with increases made to the wider employee workforce.

Performance metrics used, weighting and time period applicable
None

Benefits

Short and long term strategic objectives
Provides a competitive level of benefits.

Operation
The Executive Directors receive benefits which include family private health 
cover. 

Opportunity
The maximum will be set at the cost of providing the benefits described. 

Performance metrics used, weighting and time period applicable
None

Annual Report & Accounts 2016

On the Beach Group plc 41

 
 
SUMMARY OF REMUNERATION POLICY 

Pensions

Short and long term strategic objectives
Due to their considerable shareholdings, the current Executive Directors 
are not provided with pension funding.

Opportunity
15% of base salary p.a.

Annual Bonus Plan

Operation
On recruitment, the Committee maintains the ability to provide pension 
funding in the form of a salary supplement, which would not form part of 
the salary for the purposes of determining the extent of participation in the 
Company’s incentive arrangements. 

Performance metrics used, weighting and time period applicable
None

Short and long term strategic objectives
The Annual Bonus Plan provides a significant incentive to the Executive 
Directors linked to achievement in delivering goals that are closely aligned 
with the Company’s strategy and the creation of value for shareholders. 

Operation
For every £1 above the Board approved PBT budget, a proportion will go 
into a bonus pot which will be used to fund Executive and Senior Manager 
bonuses.

Annual bonuses are paid in cash after the end of the financial year to which 
they relate.

Opportunity
The maximum bonus opportunity is 100% of base salary.

Performance metrics used, weighting and time period applicable
Performance is measured over the financial year.

A bonus pot is only formed if budgeted PBT is met. The bonus payout 
is then determined based on the satisfaction of a range of key strategic 
objectives.

Long-Term Incentive Plan (LTIP)

Short and long term strategic objectives
Awards are designed to incentivise the Executive Directors to maximise 
total shareholder returns by successfully delivering the Company’s 
objectives and to share in the resulting increase in total shareholder value. 

Operation
Awards are granted annually to Executive Directors in the form of nil cost 
options. These will vest at the end of a three year period subject to:
› 

the Executive Director’s continued employment at the date of vesting;
and
satisfaction of the performance conditions.

› 

A further two year holding period post vesting will apply.

Malus is applied up to the date of the bonus determination and during the 
three year period from grant to vesting for the LTIP. Clawback will apply 
for two years from the date of bonus determination and for the two year 
period post vesting for the LTIP.

Opportunity
Maximum award of 150% of base salary.
At least 25% of the award will vest for threshold performance. 100% of the 
award will vest for maximum performance. Straight line vesting between 
these points.

Performance metrics used, weighting and time period applicable
The performance conditions for awards are currently split between 
earnings per share (“EPS”) growth (70%) and absolute total shareholder 
return (“TSR”) (30%).

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SUMMARY OF REMUNERATION POLICY 

HMRC Share Incentive Plan

Short and long term strategic objectives
To encourage wide employee share ownership and thereby align 
employees’ interests with shareholders.

Operation
The Company has a share incentive plan in which the Executive Directors 
are eligible to participate (which is HMRC registered and is open to all 
eligible staff).

Opportunity
UK scheme in line with HMRC limits as amended from time to time.

Performance metrics used, weighting and time period applicable
None

Shareholding Requirement

Short and long term strategic objectives
To support long term commitment to the Company and the alignment of 
Executive Director interests with those of shareholders.

Operation
The Remuneration Committee has adopted formal shareholding guidelines 
that will encourage the Executive Directors to build up over a five year 
period and then subsequently hold a shareholding equivalent to a 
percentage of base salary. 

Opportunity
150% of salary.

Performance metrics used, weighting and time period applicable
None

Non-Executive Director fees

Short and long term strategic objectives
Provides a level of fees to support recruitment and retention of Non-
Executive Directors with the necessary experience to advise and assist with 
establishing and monitoring the Company’s strategic objectives.

Operation
Non-Executive Directors are paid a base fee and additional fees for 
chairmanship of committees. The chairman of the Company does not 
receive any additional fees for membership of committees.

Fees are reviewed annually based on equivalent roles in an appropriate 
comparator group used to review salaries paid to the Executive Directors.

Opportunity
The base fees for Non-Executive Directors are set at a market rate.

Performance metrics used, weighting and time period applicable
None

Annual Report & Accounts 2016

On the Beach Group plc 43

 
 
SUMMARY OF REMUNERATION POLICY 

How remuneration links with strategy
It is essential that a fair, competitive and attractive remuneration policy is in place in order to ensure the future success of the Company. Our remuneration 
policy is designed to be fair and competitive, support the strategic objectives of the Company, and motivate the Executive Directors to deliver the short and long 
term strategy. In the table below, we summarise the performance measures for our incentive arrangements and how they are aligned with the business strategy.

Strategic priority

Incentive measures

Incentive scheme

Out – innovating through agility and 
investment in talent and technology

Revenue growth and personal objectives

Annual Bonus Plan

Driving an efficient increase in market traffic 
share

Marketing cost as a % of revenue and personal 
objectives

Annual Bonus Plan

Optimisation and personalization of the 
customer proposition across multiple devices

Personal objectives

Annual Bonus Plan

Leveraging revenue through direct and 
differentiated supply

Revenue growth and personal objectives

Annual Bonus Plan

Expanding our model into new source 
markets and products

Growth in International sales and other new 
products and personal objectives

Annual Bonus Plan

Delivery of shareholder value

Absolute TSR and EPS

LTIP

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Annual Report & Accounts 2016
On the Beach Group plc

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REMUNERATION REPORT
ANNUAL REPORT ON REMUNERATION

Single total figure of remuneration (audited)

Executive	Directors	(Audited)	

The	table	below	sets	out	the	single	total	figure	of	remuneration	and	breakdown	for	each	Executive	Director	in	respect	of	the	
2016	financial	year.	Comparative	figures	for	the	2015	financial	year	have	also	been	provided.	Figures	provided	have	been	
calculated in accordance with the new UK disclosure requirements: the Large and Medium-Sized Companies and Groups 
(Accounts	and	Reports)	(Amendment)	Regulations	2013	(Schedule	8	to	the	Regulations).	

         Salary (1) 
(£’000) 

2016 

2015 

182	

127	

163 

127 

Name 

Simon	
Cooper

Wendy 
Parry

    Benefits 
(£’000) 

Bonus 
(£’000) 

LTIP 
(£’000) 

   Pension 
(£’000) 

   Total
(£’000)

2016 

2015 

2016 

2015 

2016 

2015 

2016 

2015 

2016 

2015

1	

2 

1	

2 

56	

49 

-	

- 

-	

- 

-	

- 

-	

- 

2	

- 

239	

131	

214 

129 

Notes:
(1)  Executive Director salaries were reviewed on Admission and increased with effect from 1 January 2016 to £200,000 

for Simon Cooper and £175,000 for Wendy Parry. 

Non-executive	Directors	(Audited)	

The	table	below	sets	out	the	single	total	figure	of	remuneration	and	breakdown	for	each	Non-executive	Director.

(In £s thousand) 

Name	

Richard Segal 
Chairman

Lee Ginsberg	
Senior Independent Director, Chairman - Audit Committee

David Kelly 
Chairman - Remuneration Committee

2016 
Taxable 
Fees	 Benefits	 Total	

2015
Taxable
Fees	 Benefits	 Total

100 

58	

50 

- 

-	

- 

100 

77 

58	

50 

7	

5 

- 

-	

- 

77

7

5

Additional	information	regarding	single	figure	table	(audited)
The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to the business strategy, 
shareholder expectations, the markets in which the Group operates and external advice. To the extent that any performance condition is not met, the relevant 
part of the award will lapse. There is no retesting of performance. 

Annual Report & Accounts 2016

On the Beach Group plc 45

 
 
 
 
 
 
ANNUAL REPORT ON REMUNERATION

Bonus awards (audited) 
A bonus pot for Executive and Senior Manager bonuses is formed from a proportion of the excess PBT above a pre-determined target. For 2016, the UK IFRS 
profit before tax excluding exceptional items was £21.8m (before any bonuses are paid), which was £1.7m above the target for the year. The Remuneration 
Committee has determined that the resulting bonus pot was £0.4m (excluding NI).

The Remuneration Committee determined that, due to strong performance against the key strategic objectives, it was appropriate to distribute this bonus pot to 
Executives and Senior Managers. The following bonus awards were approved by the Remuneration Committee:

Director

Simon Cooper

Wendy Parry

Maximum bonus 
opportunity 
(% of salary)

100%

100%

Bonus awarded
(% of maximum)

Bonus awarded
(% of salary)

Bonus awarded
(£’000)

27.8%

27.8%

27.8%

27.8%

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Long term incentives awarded in 2016 (audited)

The	table	below	sets	out	the	details	of	the	Long-Term	Incentive	Plan	awards	granted	in	the	2016	financial	year.	Vesting	will	
be determined according to the achievement of performance conditions as outlined below. 

Director

LTIP

Value of award

Face value 
of award 
(£’000)

Number of 
shares awarded

Exercise 
Price (£)

Percentage of 
award vesting 
at threshold 
performance

Performance 
period end date

Performance 
conditions

Simon Cooper

Wendy Parry(1)

LTIP – nil 
cost 
option

LTIP – nil 
cost 
option

100% of salary

200

91,743

Nil

25%

100% of salary

175

80,275

Nil

25%

30 September 
2018

EPS (70%)
Absolute TSR (30%)

30 September 
2018

EPS (70%)
Absolute TSR (30%)

Notes:
(1)  Wendy Parry will retire in January 2017. As she is retiring with the agreement of the Board, she will be a good leaver 

for the purposes of the LTIP scheme, so her award will be pro-rated to time and performance. 

The awards were granted on 20 May 2016. The number of shares awarded is calculated using the closing share price on 30 September 2015, which was 218p, 
as disclosed in the Admission document. 

46

Annual Report & Accounts 2016
On the Beach Group plc

 
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ANNUAL REPORT ON REMUNERATION

The EPS condition applying to 70% of the awards is provided in the table below.

EPS for year ending 30 September 2018

Vesting

Less than 21.5p

21.5p

23.3p or above

0%

25%

100%

Between 21.5p and 23.3p

Straight line vesting between 25% and 100%

The Absolute TSR condition applying to 30% of the awards is provided in the table below.

Annualised TSR of the Company over the 
three year period to 30 September 2018

Less than 15%

15%

25% or above

Vesting

0%

25%

100%

Between 15% and 25%

Straight line vesting between 25% and 100%

Absolute TSR is averaged over a one month period prior to the beginning and end of the performance period or such shorter period as is available.

Payments to past Directors / payments for loss of office (audited)
There	were	no	payments	in	the	financial	year.

Statement of Directors’ shareholdings and share interests (audited)
Shareholding requirements in operation at the Company are currently 150% of base salary for the CEO and the CFO. 
Executive	Directors	are	required	to	build	up	their	shareholdings	over	a	five	year	period,	which	as	noted	below	has	been	met	
in	full.	The	number	of	shares	of	the	Company	in	which	current	Directors	had	a	beneficial	interest	and	details	of	long-term	
incentive interests as at 30 September 2016 are set out in the table below.

Director

Simon Cooper

Wendy Parry

Shareholding 
requirement 
(% of salary)

Current 
shareholding (1) 
(% of salary)

Beneficially 
Owned 
Shares

150%

150%

2,042%

4,761%

-

-

Unvested LTIP 
interests subject 
to performance 
conditions

91,743

80,275

Shareholding 
requirement met?

Yes

Yes

(1)	 The	share	price	of	200.75	pence	as	at	30	September	2016	has	been	taken	for	the	purpose	of	calculating	the	current	shareholding	as	a	percentage	of	salary.		

Unvested	LTIP	awards	do	not	count	towards	satisfaction	of	the	shareholding	guidelines.	

No changes in the above Directors’ interests have taken place between 30 September 2016 and the date of this report.

Annual Report & Accounts 2016

On the Beach Group plc 47

	
 
 
ANNUAL REPORT ON REMUNERATION

Non-executive directors are not subject to a shareholding requirement. Details of their interests in shares are set out below:

Director

Richard Segal

Lee Ginsberg

David Kelly

Shares held 
30 September 2016 

406,680

16,300

-

Comparison of overall performance and pay (TSR graph)
The graph below shows the value of £100 invested in the Company’s shares since listing compared to the FTSE Small Cap 
index. The graph shows the Total Shareholder Return generated by both the movement in share value and the reinvestment 
over the same period of dividend income. The Remuneration Committee considers that the FTSE Small Cap index is the 
appropriate comparator as On the Beach is a constituent of this index. This graph has been calculated in accordance with 
the	Regulations.	It	should	be	noted	that	the	Company	listed	on	28	September	2015	and	therefore	only	has	a	listed	share	
price	for	the	period	from	28	September	2015	to	30	September	2016.

150

130

110

90

70

50

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On the Beach Group plc

 
 
 
 
 
 
 
 
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ANNUAL REPORT ON REMUNERATION

Chief Executive Officer historical remuneration
The	table	below	sets	out	the	total	remuneration	delivered	to	the	Chief	Executive	Officer	over	the	last	three	years	
valued	using	the	methodology	applied	to	the	single	total	figure	of	remuneration.	The	Remuneration	Committee	does	
not believe that the remuneration payable in its earlier years as a private company bears any comparative value to 
that paid in its later years and therefore the Remuneration Committee has chosen to disclose remuneration only for 
the	three	most	recent	financial	years:

Chief Executive Officer

Total Single Figure (£000s)

Annual bonus payment level achieved (% of maximum opportunity)  

LTIP vesting level achieved (% of maximum opportunity) 

It should be noted that the Company only introduced the LTIP on Admission.

2016

239

27.8%

n/a

2015

2014

131

-

n/a

131

-

n/a

Change in Chief Executive Officer’s remuneration compared with employees
The	following	table	sets	out	the	change	in	the	remuneration	paid	to	the	Chief	Executive	Officer	from	2015	to	2016	compared	
with the average percentage change for employees. 

The	Chief	Executive	Officer’s	remuneration	disclosed	in	the	table	below	has	been	calculated	to	take	into	account	base	
salary	(with	the	salary	increase	effective	from	1	January	2016	pro-rated	for	the	year),	taxable	benefits,	and	annual	bonus	
(including any amount deferred). The employee pay (on which the average percentage change is based) is calculated using 
the increase in the earnings of full-time UK employees using P60 and P11d data from tax years 2015 and 2016. Part time 
employees have been excluded from the analysis, as have any employees who have been promoted or changed role. 

£’000

Salary
£’000

Percentage
Change

£’000

Taxable
Benefits
£’000 

Percentage
Change

£’000

Bonus
£’000

Percentage
Change

2016

2015

2016

2015

2016

2015

Chief Executive Officer

182

127

+43%

Total pay

3,486

1,983

+43%

Number of employees

Average per employee

86

41

50

40

+72%

+2%

1

20

-

-

1

8

-

-

0%

+150%

-

-

56

382

86

4

-

N/A

206

+85%

50

4

+72%

0%

Relative importance of the spend on pay
The	table	below	sets	out	the	relative	importance	of	spend	on	pay	in	the	2015	and	2016	financial	years	compared	with	
other	disbursements.	All	figures	provided	are	taken	from	the	relevant	Company	Accounts.

Disbursements from profit
in 2016 financial year
(£m)

Disbursements from profit
in 2015 financial year
(£m)

Percentage
 change

Profit distributed by way of dividend

Overall spend on pay including Executive Directors

2.9

8.6

-

7.7

-

12%

Annual Report & Accounts 2016

On the Beach Group plc 49

 
 
 
 
ANNUAL REPORT ON REMUNERATION

Shareholder voting at general meeting
The Committee is committed to shareholder dialogue, seeks to ensure optimal alignment for all stakeholders and to ensure
shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Remuneration Policy 
and Annual Report on Remuneration were subject to a shareholder vote at the AGM on 5 February 2016, the results of 
which were as follows:

Resolution

Ordinary Resolution to approve
the Directors' remuneration policy for the
year ended 30 September 2015

Ordinary Resolution to approve
the Directors' remuneration report for the
year ended 30 September 2015

For

92,568,002	
(92.95%)

99,590,133 
(100%)

Against

7,022,131 
(7.05%)

For

0                 

 (0%)

0                 

 (0%)

0                 

 (0%)

Implementation of remuneration policy in financial year 2017
The Remuneration Committee proposes to implement the policy for 2017 as set out below:

Name

Simon Cooper

Wendy Parry

Salary (£)

Salary (£)

Percentage
Change

2017 (1)

200,000

    175,000 (1)

2016

200,000

175,000

0%

0%

Notes:
(1)  Wendy Parry will retire with effect from January 2017 and will be succeeded by Paul Meehan. The Remuneration Committee recommended to the Board a  

remuneration package for Paul of £250,000 basic salary and bonus, LTIP and other benefits in line with the remuneration policy. The salary agreed with Paul Meehan  
is considerably more than the salary that was paid to Wendy Parry on the grounds that Paul will not initially have the significant shareholding in the Company that
  Wendy has. The Committee is satisfied, having taken advice from PWC as external remuneration consultants, that Paul Meehan’s package is in line with market practice. 

Changes to NED Fees
No changes are proposed to the current fee components in place. The breakdown of fee components will remain as follows:

Chairman Fee

Base Fee

Additional fees are paid for:

Senior Independent Director

Chair of Audit Committee

Chair of Remuneration Committee Fee

£100,000

£45,000

£5,000

£7,500

£5,000

50

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
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ANNUAL REPORT ON REMUNERATION

Benefits and Pension
No	changes	are	proposed	to	benefits	or	pension.

Annual Bonus Plan
The maximum bonus opportunity for the Executive Directors will remain at 100% of salary.

A	bonus	pot	will	be	determined	based	on	achievement	of	budgeted	Group	Profit	Before	Tax.

The proportion of the pot allocated to individuals will be based on the achievement of key strategic objectives which for the 
2017	financial	year	will	include:

›  Achievement of group budgeted PBT;
›  Generation of sales from international sites in line with budget;
›  Growth in UK revenue in line with budget; 
›  Revenue growth per daily unique visitor;
›  Reduction in core overheads costs; and
›  Personal objectives.

The	Remuneration	Committee	is	of	the	opinion	that	given	the	commercial	sensitivity	arising	in	relation	to	the	detailed	financial	
targets used for the annual bonus, disclosing precise targets for the bonus plan in advance would not be in shareholder 
interests. Actual targets, performance achieved and awards made will be published at the end of the performance periods so 
shareholders can fully assess the basis for any pay-outs under the annual bonus.

LTIP award
It is intended that a grant under the LTIP will be made during 2017. The maximum LTIP awards for the Executive Directors will 
be 150% of salary. The performance conditions will be based 70% on EPS performance and 30% on absolute TSR measured 
over a three year period.

Illustrations of the application of the remuneration policy 

Element

Description

Minimum

On-Target

Maximum

Salary, benefits and pension

Salary, benefits and pension (fixed)

Included

Included

Included

Annual Bonus

Annual bonus

No variable payable

50% of maximum bonus 

100% of maximum bonus

Long-Term Incentive Plan

Award under the Long-Term 
Incentive Plan

No annual minimum 
Multiple year and variable

62.5% of the maximum 
award 

100% of the maximum 
award

Annual Report & Accounts 2016

On the Beach Group plc 51

 
 
ANNUAL REPORT ON REMUNERATION

Dividend equivalents have not been added to LTIP share awards.

CEO (£'000)

                               CEO (£'000)

  Maximum 

  On-Target 

  Minimum 

29% 

41% 

100%

  29% 

          43%

         20% 

      38%

  £0 

£100 

£200 

£300 

£400 

£500 

£600 

£700 

£800

Salary, Benefits & Pension          Bonus          LTIP

At minimum, variable remuneration is 0% of salary; at target, variable remuneration represents 144% of salary and at maximum, variable remuneration 
represents 250% of salary. Benefits are assumed to be in line with those received during 2016.

Given the change in CFO partway through the 2017 financial year we have not provided a graph illustrating the implementation of remuneration in 2017 for this 
role.

Composition and terms of reference of the Remuneration Committee
The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the 
remuneration	policy	and	for	determining	specific	packages	for	the	Chairman,	Executive	Directors	and	such	other	senior	
employees of the Group as the Board may determine from time to time. The terms of reference for the Remuneration 
Committee are available on the Company’s website, onthebeachgroupplc.com, and from the Company Secretary at the 
registered	office.	

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee 
receives assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues relating 
to their own remuneration are being discussed. The Remuneration Committee met 6 times during 2016.

Advisers to the Remuneration Committee 
During	the	financial	year	the	Committee	took	advice	from	PricewaterhouseCoopers	LLP	(PwC)	who	were	retained	as	external	
independent remuneration advisors to the Committee. 
During	the	financial	year,	PwC	advised	the	Company	on	all	aspects	of	remuneration	policy	for	Executive	Directors	and	
members	of	the	Executive	Team	including	the	grant	of	the	first	LTIP	award.	

The	Remuneration	Committee	is	satisfied	that	the	advice	received	was	objective	and	independent.	PwC	is	a	member	of	
the Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective and 
independent advice is given to remuneration committees. 

PwC received fees of £11,250 for their advice during the year to 30 September 2016.

On behalf of the board

David Kelly
CHAIR OF THE REMUNERATION COMMITTEE
6 December 2016

52

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT

The Directors have pleasure in submitting their report and the audited financial statements of On the Beach Group plc 
(the “Company”) and its subsidiaries (together the “Group”) for the financial year to 30 September 2016.

Statutory Information 
Information required to be part of the Directors’ Report can be found elsewhere in this document, as indicated in the table 
below and is incorporated into this Report by reference:

Section of Report

Amendment of the Articles

Appointment and replacement of Directors

Page reference

Directors’ Report 

Directors’ Report 

Board of Directors

Community

Directors’ indemnities

Directors’ interests

Corporate Governance Statement 

Strategic Report; Corporate Social Responsibility 

Corporate Governance Statement; Directors’ Report  

(pages 31 and page 55)

Corporate Governance Statement 

Directors’ responsibility statement

Statement of Directors' Responsibilities 

Disclosure of information to Auditors

Directors’ Report 

Employee involvement

Employees with disabilities

Future developments of the business

Going concern

Greenhouse gas emissions

Independent Auditors

Names and details of all Directors

Political donations

Post-balance sheet events

Corporate Social Responsibility 

Corporate Social Responsibility 

Strategic Report 

Directors’ Report 

Corporate Social Responsibility 

Directors’ Report 

Directors' Biographies 

Directors’ Report 

Directors’ Report 

Powers for the Company to issue or buy back its shares

Directors’ Report 

Powers of the Directors

Corporate Governance Statement; Directors’ Report  

Research and development activities

Restrictions on transfer of securities

Results and dividends

Rights attaching to shares

Risk management

Share capital

Directors’ Report 

Directors’ Report 

Directors’ Report 

Directors’ Report 

Directors’ Report 

Significant related party agreements

Note 22 to	the	consolidated	financial	statements	

Significant shareholders

Directors’ Report 

Statement of corporate governance

Corporate Governance Statement 

Substantial shareholdings

Directors’ Report 

Strategic Report and note 19 to	the	consolidated	financial	statements		(page 14)

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(page 23)

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(page 27)

(page 56)

(page 55)

(page 54)

(page 54)

(page 55)

(page 54)

(page 56)

(page 54)

(page 54)

(page 89)

(page 55)

(page 29)

(page 55)

Annual Report & Accounts 2016

On the Beach Group plc 53

 
 
DIRECTORS’ REPORT

Management Report 
This Directors’ Report, on pages 53 to 56, together with the Strategic 
Report on pages 3 to 24, form the Management Report for the purposes 
of DTR 4.1.5R.

At the AGM on 2 February 2017, the Company will seek shareholder 
consent to create a Save As You Earn/Sharesave Plan to further 
incentivise a wider population of its staff through share ownership. 
Further details are provided in the AGM Notice.

Strategic Report 
The Strategic Report, which can be found on pages 3 to 24, sets out 
the development and performance of the Group’s business during the 
financial year, the position of the Group at the end of the year and a 
description of the principal risks and uncertainties (including the financial 
risk management position) which is set out on pages 14 to 20.

UK Corporate Governance Code
The Company’s statement with regards to its adoption of the UK 
Corporate Governance Code can be found in the Corporate Governance 
Statement on pages 29 to 33.  The Corporate Governance Statement 
forms part of this Directors’ Report and is incorporated into it by 
reference.

Appointment and replacement of Directors
At each Annual General Meeting each Director then in office shall retire 
from office with effect from the conclusion of the meeting. When a 
Director retires at an Annual General Meeting in accordance with the 
Articles of Association of the Company, the Company may, by ordinary 
resolution at the meeting, fill the office being vacated by re-electing the 
retiring Director. 

Amendment of Articles of Association
The Company’s Articles of Association may only be amended by way 
of a special resolution at a general meeting of the shareholders.  No 
amendments are proposed to be made at the forthcoming Annual 
General Meeting.

Share capital and control 
The Company’s issued share capital comprises ordinary shares of £0.01 
each which are listed on the London Stock Exchange (LSE: OTB.L).  The 
ISIN of the shares is GB00BYM1K758. 

The issued share capital of the Company as at 30 September 2016 
comprised 130,434,763 ordinary shares of £0.01 each.  Further 
information regarding the Company’s issued share capital can be found 
on page 82 of the financial statements.  Details of the movements in 
issued share capital during the year are provided in note 18 to the 
Group’s financial statements contained on page 82.  All the information 
detailed in note 18 on page 82 forms part of this Directors’ Report and is 
incorporated into it by reference.

At the Annual General Meeting of the Company to be held on 2 February 
2017 the Directors will seek authority from shareholders to allot shares 
in the capital of the Company up to a maximum nominal amount of 
£434,782.55 (43,478,255 shares of £0.01 each).

Employee share schemes
The Company has two employee share schemes in place:
›  A HMRC-approved Share Incentive Plan (“SIP”) to encourage wide

employee share ownership and thereby align employees’ interests

  with shareholders; and
›  A Long Term Incentive Plan (“LTIP”) under which nil cost share options
are granted to Executive Directors and senior management linked
to achievement in delivering goals which are closely aligned with the
Company’s strategy and the creation of value for shareholders.
Further details are provided in the Directors’ Remuneration Report on 
pages 42 and 43. 

54

Annual Report & Accounts 2016
On the Beach Group plc

Authority to purchase own shares
The Directors will seek authority from shareholders at the forthcoming 
Annual General Meeting for the Company to purchase, in the market, up 
to a maximum of 10% of its own ordinary shares either to be cancelled or 
retained as treasury shares. The Directors will only use this power after 
careful consideration, taking into account the financial resources of the 
Company, the Company’s share price and future funding opportunities.  
The Directors will also take into account the effects on earnings per share 
and the interests of shareholders generally.

Rights attaching to shares
All shares have the same rights (including voting and dividend rights and 
rights on a return of capital) and restrictions as set out in the Articles, 
described below. Except in relation to dividends which have been 
declared and rights on a liquidation of the Company, the shareholders 
have no rights to share in the profits of the Company.  The Company’s 
shares are not redeemable.  However, following any grant of authority 
from shareholders, the Company may purchase or contract to purchase 
any of the shares on or off market, subject to the Companies Act 2006 
and the requirements of the Listing Rules.

No Shareholder holds shares in the Company which carry special rights 
with regard to control of the Company.  There are no shares relating 
to an employee share scheme which have rights with regard to control 
of the Company that are not exercisable directly and solely by the 
employees, other than in the case of the On the Beach Share Incentive 
Plan, where share interests of a participant in such scheme can be 
exercised by the personal representatives of a deceased participant in 
accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general meetings of the 
Company.  A resolution put to the vote of the meeting shall be decided 
on a show of hands unless a poll is demanded.  On a show of hands, 
every member who is present in person or by proxy at a general meeting 
of the Company shall have one vote.  On a poll, every member who is 
present in person or by proxy shall have one vote for every share of 
which they are a holder.  The Articles provide a deadline for submission 
of proxy forms of not than less than 48 hours before the time appointed 
for the holding of the meeting or adjourned meeting.  No member shall 
be entitled to vote at any general meeting either in person or by proxy, in 
respect of any share held by him, unless all amounts presently payable 
by him in respect of that share have been paid.  Save as noted, there are 
no restrictions on voting rights nor any agreement that may result in such 
restrictions.

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer of ordinary 
shares in the Company other than the usual restrictions applicable 
where any amount is unpaid on a share.  Certain restrictions are also 
imposed by laws and regulations (such as insider trading and marketing 
requirements relating to close periods) and requirements of the  Market 
Abuse Regulation and the Company’s securities dealing code  whereby all 
employees of the Company require  approval to deal in the Company’s 
securities.

 
 
 
 
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DIRECTORS’ REPORT

Following the disposal of part of their shareholding in the Company on 9 
August 2016, Inflexion entered into a deed whereby they agreed not to 
dispose of any ordinary shares for a period of 90 days (subject to waiver by 
Numis and to certain customary exceptions).

Change of control
Save in respect of a provision of the Company’s share schemes which may 
cause options and awards granted to employees under such schemes to 
vest on takeover, there are no agreements between the Company and 
its Directors or employees providing for compensation for loss of office 
or employment (whether through resignation, purported redundancy or 
otherwise) because of a takeover bid.
The Revolving Credit Facility contains customary prepayment, cancellation 
and default provisions including, if required by a lender, mandatory 
prepayment of all utilisations provided by that lender upon the sale of all 
or substantially all of the business and assets of the Group or a change of 
control.

Annual General Meeting
The Annual General Meeting will be held at 11 am on 2 February 2017 at 
the Company’s registered office at Park Square, Birdhall Lane, Stockport, 
Manchester, SK3 0XN.
The Notice of Meeting which sets out the resolutions to be proposed at 
the forthcoming AGM specifies deadlines for exercising voting rights and 
appointing a proxy or proxies to vote in relation to resolutions to be passed 
at the AGM.  All proxy votes will be counted and the numbers for, against or 
withheld in relation to each resolution will be announced at the AGM and 
published on the Company’s website.

Substantial shareholdings
As at 30 September 20161, the following shareholders held 3% or more 
of the Company’s issued shares. This reflects all notifications made to the 
company in accordance with Chapter 5 of the Financial Conduct Authority’s 
Disclosure and Transparency rules (DTR 5):

Name of Shareholder

OTB Holdings Limited 
Partnership	(Inflexion)

Hawksford	Trustees	Jersey	
Ltd as trustees of the Sule 
Cooper 2014 Settlement

Number of 
shares

% of issued 
shares

PDMR / 
PCA

38,432,801

29.5%

None

12,129,387

9.3%

PCA of 
Simon 
Cooper2

Schroder Plc

9,577,667

7.33%

None

River and Mercantile Asset 
Management LLP

6,361,131

4.87%

None

Hargreave Hale Limited 

6,406,578

4.91%

None

Independent Investment 
Trust  

5,150,000

3.95%

None

Wendy Parry  

4,149,943

3.18%

PDMR

Alistair Daly

4,149,943

3.18%

PDMR

Jonathan	Smith

4,149,943

3.18%

PDMR

(1)   No	interests	have	been	disclosed	to	the	Company	in	accordance	with	DTR	5	between	30		

September	2016	and	the	date	of	this	report.

(2)		 Simon	Cooper	does	not	himself	hold	shares	that	exceed	3%	of	the	issued	shares.	There	has	been		
no	change	to	Simon’s	shareholding	since	IPO	(he	holds	2,034,301,	being	1.56%	of	the	issued		
capital).	

Transactions with related parties
There were no related party transactions during the year. 

Events post year end
There were no events post year end to report.

Going concern
The directors have prepared cash flow forecasts that include key 
assumptions in respect of the trading subsidiary's booking numbers, 
booking profiles, commission rates and trade debtor collection periods.  In 
making their assessment, management have performed sensitivity analysis 
on the forecasts.  After making appropriate enquiries, the Directors have 
a reasonable expectation that the Company and the Group as a whole 
have adequate resources to continue in operational existence for the 
foreseeable future on both base case and sensitised forecasts.  Accordingly, 
the financial statements have been prepared on a going concern basis.

Viability statement
In accordance with the provision of C.2.2. of the 2014 revision of the Code, 
the Directors have assessed the prospects of the Company over the three 
year period to 30 September 2019, being the period considered under the 
Group’s three year strategic plan.

The Directors confirm that they have a reasonable expectation that the 
Group will continue to operate and meet its liabilities, as they fall due, 
for the next three years. In making this statement the Directors have 
considered the Group’s current position and prospects, the Group’s 
strategy, and the principal risks facing the Group as detailed on pages 14 
to 20 and the potential impact of these on the business model, future 
performance and liquidity over the period. In its assessment of the viability 
of the Group, the Directors have performed sensitivity analysis on the 
key assumptions underlying the cash flow forecasts of the Group, both 
individually and in unison, taking into account all of the risks in the risk 
management section on page 14 to 20. The Directors have also taken 
account of the Group’s ability to renew the credit facility at an appropriate 
level.

Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ and 
officers’ liability for itself and its subsidiaries.  The Company also indemnifies 
the Directors under a qualifying indemnity for the purposes of section 
236 of the Companies Act 2006 in the Articles. Such indemnities contain 
provisions that are permitted by the Director liability provisions of the 
Companies Act and the Company’s Articles.

Research and development
Innovation, specifically in the customer proposition on the website, is a 
critical element of the strategy, and therefore of the future success of the 
Group. Accordingly the majority of the Group’s research and development 
expenditure is predominantly related to this area. 

Suppliers
The Group’s policy is to pay suppliers and creditors sums due in accordance 
with the payment terms agreed in the relevant contract with each such 
supplier/creditor.

Environmental
Information on the Group’s greenhouse gas emissions is set out in the 
Corporate Social Responsibility section on page 23 and forms part of this 
report by reference.

Annual Report & Accounts 2016

On the Beach Group plc 55

	
	
	
 
 
DIRECTORS’ REPORT

Financial instruments
Details of the financial risk management objectives and policies of the 
Group, including hedging policies and exposure of the entity to price risk, 
credit risk, liquidity risk and cash flow risk are given on pages 83 to 87 in 
note 19 to the consolidated financial statements and forms part of this 
report by reference.

“

Political contributions
Neither the Company nor any of its subsidiaries made any political 
donations or incurred any political expenditure during the year.

External branches
The Group has a Swedish branch (identity number 516408-9186) to enable 
it to execute its strategy on international expansion.

Results and dividends
The Group’s and Company’s audited financial statements for the year are 
set out on pages 60 to 94.
The Directors recommend payment of a final dividend of 2.2 pence per 
share (2015: £Nil) to be paid on 7 February 2017 to shareholders on the 
register of members at 6 January 2017, subject to approval
at the 2017 AGM.

Independent auditors
KPMG LLP has confirmed its willingness to continue in office as auditor of 
the Group.  In accordance with section 489 of the Companies Act 2006, 
separate resolutions for the reappointment of KPMG LLP as auditors of the 
Group and for the Audit Committee to determine the remuneration will be 
proposed at the forthcoming AGM of the Company.

Disclosure of information to auditor
Each of the Directors has confirmed that:
(i) so far as the Director is aware, there is no relevant audit information of 
which the Company’s auditors are unaware; and
(ii) the Director has taken all the steps that he/she ought to have taken as a 
Director to make him/herself aware of any relevant audit information and to 
establish that the Company’s auditor is aware of that information.
This confirmation is given and should be interpreted in accordance with the 
provisions of Section 418 of the Companies Act 2006.

Approval of the Annual Report
The Strategic Report and Corporate Governance Report were approved by 
the Board on 6 December 2016.

Approved by the board and signed on its behalf:

Kirsteen	Vickerstaff
COMPANY SECRETARY
6 December 2016

I love this company. I have 
already booked two holidays 
through them and the 
process was quick and easy. 
We were kept informed all 
the way through our booking 
process right up until our 
holiday. We have now booked 
another holiday through 
them and I shall be using 
On the Beach the next time 
as well. I cannot fault them 
in any way as any problems 
are dealt with straight away 
and they have excellent 
management. I highly 
recommend them. When I 
want a holiday this is the first 
place I look as I trust and 
respect them.

“

CUSTOMER FEEDBACK

56

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INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF ON THE BEACH GROUP PLC

Opinions and conclusions arising from our audit

1  Our opinion on the financial statements 

is unmodified 

We have audited the financial statements of On the Beach Group plc for 
the year ended 30 September 2016 set out on pages 60 to 94. 

In our opinion: 

› 
the financial statements give a true and fair view of the state of the
  Group’s and of the parent company’s affairs as at 30 September 2016

› 

› 

› 

and of the Group’s profit for the year then ended; 
the Group financial statements have been properly prepared in   
accordance with International Financial Reporting Standards as adopted  
by the European Union;   
the parent company financial statements have been properly prepared
in accordance with UK Accounting Standards, including FRS 102 The  
Financial Reporting Standard applicable in the UK and Republic of
Ireland; and
the financial statements have been prepared in accordance with the
requirements of the Companies Act 2006 and, as regards the Group
financial statements, Article 4 of the IAS Regulation.    

2  Our assessment of risks of material 
  misstatement 
In arriving at our audit opinion above on the financial statements the risk 
of material misstatement that had the greatest effect on our audit was as 
follows:

Capitalised	website	development	costs	£2.4m	(2015:£2.0m)	
Refer to page 36 (Audit Committee Report), page 68 (Accounting policies) 
and page 77 (Financial disclosure). 

The risk – The Group incurs significant internal costs in relation to the 
ongoing website and development cost of the On the Beach and eBeach 
websites. The determination of whether these costs are capital or 
expenditure involves judgement and is dependent upon the nature of the 
related development. More specifically, the costs are either capital in nature 
(relating to the enhancement of the website) or expenditure in nature 
(relating to the operations and ongoing maintenance of the website).

Our response – In this area, our audit procedures included the following 
areas:

›  We have evaluated the Group’s processes and controls over the

identification and classification of website development costs, which
comprise primarily of internal staff costs.

›  We selected a sample of website development projects to determine
  whether they satisfied the requirements for capitalisation in accordance
  with IAS 38, which included an assessment of the nature of the project.
›  We considered whether or not the nature of the work performed meet
the general requirements of IAS 38 criteria, including the technical
feasibility of completing the intangible asset so that it will be available
for use or sale; its intention to complete the intangible asset and use or
sell it; its ability to use or sell the intangible asset; how the intangible  
asset will generate probable future economic benefits; the availability

of adequate technical, financial and other resources to complete the
development and to use or sell the intangible asset and its ability to  
reliably measure the expenditure attributable to the intangible asset
during its development.

›  We agreed a sample of capitalised development costs in the period

back to payroll records to ensure that the spend had been incurred and
that only persons employed as website developers had been included
  within the costs capitalised. We also made inquiries with a sample of IT

developers to confirm their day to day responsibilities and the nature of
the projects they worked on. We challenged the directors on their
approach in identifying operations and development costs using their
understanding of the IT team’s day to day activities and job roles. 
›  We critically assessed the overall level of IT staff costs which were
expensed of £384k (2015: £373k) and capitalised of £2.4m (2015:
£2.0m) through a year on year comparison. 

›  We also considered the adequacy of the group's disclosures about the
degree of judgement involved in the recognition of intangible assets
relating to website development costs. 

Our audit in the prior year included a significant risk in respect of the IPO 
accounting. We have not assessed the risk over the accounting of the IPO 
as one of the risks that had the greatest effect on our audit this year, due to 
the fact that this was a non-recurring transaction relating to last year, and, 
therefore, it is not separately identified in our report this year.

3. Our application of materiality and an overview of  

the scope of our audit

Materiality for the Group financial statements as a whole was set at £0.9m 
(2015: £0.5m, determined with reference to a benchmark of Group profit 
before tax, of which it represents 5.0% (2015: 4.8% (normalised to exclude 
last year’s exceptional costs).

We reported to the Audit Committee any corrected or uncorrected 
identified misstatements exceeding £42,500 (2015: £25,000), in addition 
to other identified misstatements that warranted reporting on qualitative 
grounds.

Of the Group’s eight reporting components (2015: eight), we subjected four 
(2015: five) to a full scope audit for Group reporting purposes. Four entities 
(2015: three) were out of scope for Group reporting purposes as they were 
not considered to be significant. Our full scope audit work covered 100% 
(2015: 100%) of the Group’s profit before tax and revenues and 99.9% 
(2015: 99.9%) of total assets.

The Group audit team carried out the work on all components at the 
Group’s offices in Cheadle. The component materialities, which ranged from 
£0.01m to £0.9m, were set by the Group audit team having regard to the 
mix of size and risk profile of the Group across the reporting components.

Annual Report & Accounts 2016

On the Beach Group plc 57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF ON THE BEACH GROUP PLC

4. Our opinion on other matters prescribed by the  
  Companies Act 2006 is unmodified
In our opinion:

› 

› 

the part of the Directors’ Remuneration Report to be audited has been  
properly prepared in accordance with the Companies Act 2006;
the information given in the Strategic Report and the Directors’ Report
for the financial year for which the financial statements are prepared is
consistent with the financial statements.

Under the Listing Rules we are required to review:

› 

› 

the directors’ statements, set out on pages 55, in relation to going
concern and longer-term viability; and
the part of the Corporate Governance Statement on page 29 to 33
relating to the company’s compliance with the eleven provisions of the
2014 UK Corporate Governance Code specified for our review.

We have nothing to report in respect of the above responsibilities.

Scope and responsibilities
As explained more fully in the Directors’ Responsibilities Statement set 
out on page 59, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair 
view. A description of the scope of an audit of financial statements is 
provided on the Financial Reporting Council’s website at www.frc.org.uk/
auditscopeukprivate. This report is made solely to the company’s members 
as a body and is subject to important explanations and disclaimers 
regarding our responsibilities, published on our website at www.kpmg.com/
uk/auditscopeukco2014a, which are incorporated into this report as if set 
out in full and should be read to provide an understanding of the purpose 
of this report, the work we have undertaken and the basis of our opinions.

Mick Davies (Senior Statutory Auditor)
for and on behalf of KPMG LLP, Statutory Auditor
Chartered	Accountants
1 St Peter’s Square, Manchester, M2 3AE

6 December 2016

5. We have nothing to report on the disclosures of  
  principal risks
Based on the knowledge we acquired during our audit, we have nothing 
material to add or draw attention to in relation to:

› 

› 

the directors’ statement titled Viability Statement on pages 55,
concerning the principal risks, their management, and, based on that,
the directors’ assessment and expectations of the group’s continuing in
operation over the 3 years to 30 September 2019; or
the disclosures in note 1 of the financial statements concerning the use
of the going concern basis of accounting.

6. We have nothing to report in respect of the  
  matters on which we are required to report by  
  exception
Under ISAs (UK and Ireland) we are required to report to you if, based on 
the knowledge we acquired during our audit, we have identified other 
information in the annual report that contains a material inconsistency with 
either that knowledge or the financial statements, a material misstatement 
of fact, or that is otherwise misleading.

In particular, we are required to report to you if:

›  we have identified material inconsistencies between the knowledge we

acquired during our audit and the directors’ statement that they
consider that the annual report and financial statements taken as a

  whole is fair, balanced and understandable and provides the

› 

information necessary for shareholders to assess the group’s position
and performance, business model and strategy; or
the Audit Committee Report does not appropriately address matters
communicated by us to the audit committee. Under the Companies Act
2006 we are required to report to you if, in our opinion:

›  adequate accounting records have not been kept by the parent

› 

company, or returns adequate for our audit have not been received
from branches not visited by us; or
the parent company financial statements and the part of the Directors’
Remuneration Report to be audited are not in agreement with the 
accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not  

› 
  made; or
›  we have not received all the information and explanations we require

for our audit.

58

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STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE ANNUAL REPORT AND THE 
FINANCIAL STATEMENTS

The directors are responsible for preparing the Annual Report and the 
group and parent company financial statements in accordance with 
applicable law and regulations.

Company law requires the directors to prepare group and parent company 
financial statements for each financial year. Under that law they are 
required to prepare the group financial statements in accordance with 
IFRSs as adopted by the EU and applicable law and have elected to prepare 
the parent company financial statements in accordance with UK Accounting 
Standards, including FRS 102 The Financial Reporting Standard applicable in 
the UK and Republic of Ireland.

Under company law the directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the group and parent company and of their profit or 
loss for that period. In preparing each of the group and parent company 
financial statements, the directors are required to:

› 

› 
select suitable accounting policies and then apply them consistently;
›  make judgements and estimates that are reasonable and prudent;  
for the group financial statements, state whether they have been
› 
prepared in accordance with IFRSs as adopted by the EU;
for the parent company financial statements, state whether applicable
UK Accounting Standards have been followed, subject to any material
departures disclosed and explained in the parent company financial
statements; and
prepare the financial statements on the going concern basis unless it
is inappropriate to presume that the group and the parent company
will continue in business.

› 

The directors are responsible for keeping adequate accounting records that 
are sufficient to show and explain the parent company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
parent company and enable them to ensure that its financial statements 
comply with the Companies Act 2006. They have general responsibility for 
taking such steps as are reasonably open to them to safeguard the assets 
of the group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the directors are also responsible 
for preparing a Strategic Report, Directors’ Report, Directors’ Remuneration 
Report and Corporate Governance Statement that complies with that law 
and those regulations.

The directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the company’s website. 
Legislation in the UK governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions.

Responsibility statement of the directors in respect of the annual 
financial report
We confirm that to the best of our knowledge:

› 

› 

the financial statements, prepared in accordance with the applicable
set of accounting standards, give a true and fair view of the assets,
liabilities, financial position and profit or loss of the company and the
undertakings included in the consolidation taken as a whole; and
the management report includes a fair review of the development and
performance of the business and the position of the issuer and the
undertakings included in the consolidation taken as a whole, together
with a description of the principal risks and uncertainties that they face.

We consider the annual report and accounts, taken as a whole, is fair, 
balanced and understandable and provides the information necessary for 
shareholders to assess the group’s position and performance, business 
model and strategy.

Wendy Parry
CHIEF FINANCIAL OFFICER
6 December 2016

Annual Report & Accounts 2016

On the Beach Group plc 59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Year ended 30 September 2016

61    Consolidated income statement and statement of comprehensive income
62    Consolidated balance sheet
63	 	 Consolidated	statement	of	cash	flows
64    Consolidated statement of changes in equity
65	 	 Notes	to	the	consolidated	financial	statements
90    Company balance sheet
91	 	 Company	statement	of	cash	flows
92    Company statement of changes in equity
93	 	 Notes	to	the	company	financial	statements
95    Shareholder information

60

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On the Beach Group plc

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CONSOLIDATED INCOME STATEMENT AND 
STATEMENT OF COMPREHENSIVE INCOME

Year ended 30 September 2016

Revenue 

Administrative expenses before amortisation and exceptional costs 

Group operating profit before amortisation and exceptional items 

Exceptional costs 

Amortisation of intangible assets 

Group operating profit 

Finance costs 

Shareholder interest 

Exceptional finance costs 

Finance income 

Net finance income/(costs) 

Profit/(loss) before taxation 

Taxation 

Profit/(loss) for the year 

Other comprehensive income 

Total comprehensive income loss for the year/period 

Attributable to:

Equity holders of the parent 

Profit/(loss) attributable for the year 

Basic and diluted earnings per share attributable to the equity Shareholders of the Company:

Basic and diluted earnings per share 

Adjusted proforma basic earnings per share* 

Adjusted profit measure

For the 53
weeks ended
30 September

Note 

2016 

£’000 

2015

£’000

4 

5 

5 

7 

7 

7 

7 

71,321 

63,124

(48,528) 

(45,657)

22,793 

17,467

- 

(3,831)

(5,971) 

(5,622)

16,822 

8,014

(100) 

- 

- 

230 

130 

(1,796)

(7,845)

(1,037)

206

(10,472)

16,952 

(2,458)

8 

(2,645) 

(2,030)

14,307 

(4,488)

- 

-

14,307 

(4,488)

14,307 

(4,488)

14,307 

(4,488)

9 

9 

11.0p 

(5.8p)

13.0p 

8.9p

Adjusted underlying PBT 
(before Shareholder interest, amortisation of acquired intangibles and exceptional costs)* 

5 

21,315 

14,513

*This	is	a	non	GAAP	measure,	refer	to	note	9

The company has no other comprehensive income in the current or prior period. 

The notes on pages 65 to 89 form part of the financial statements

Annual Report & Accounts 2016

On the Beach Group plc 61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET

At 30 September 2016

Assets

Non-current assets

Intangible assets 

Property, plant and equipment 

Total non-current assets 

Current assets

Trade and other receivables 

Cash and cash equivalents 

Derivative financial instruments 

Total current assets 

Total assets 

Equity

Share capital 

Share premium 

Retained earnings 

Capital contribution reserve 

Merger reserve 

Total equity 

Non-current liabilities

Deferred tax 

Total non-current liabilities 

Current liabilities

Corporation tax payable 

Trade and other payables 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

For the 53
weeks ended
30 September

Note 

2016 

£’000 

2015

£’000

10 

11 

13 

14 

19 

64,662 

68,226

747 

529

65,409 

68,755

29,933 

29,998

51,632 

34,775

1,683 

677

83,248 

65,450

148,657 

134,205

18 

1,304 

195,652

- 

13,856

212,427 

(10,239)

500 

550

(132,093) 

(132,093)

82,138 

67,726

17 

7,007 

7,007 

8,680

8,680

3,647 

2,110

15 

55,865 

55,689

59,512 

57,799

66,519 

66,479

148,657 

134,205

The financial statements from pages 61 to 89 were approved by the Board of Directors and authorised for issue.

Wendy Parry
CHIEF FINANCIAL OFFICER
6 December 2016
On the Beach Group plc. Reg no 09736592

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CONSOLIDATED STATEMENT OF CASH FLOWS

Year ended 30 September 2016

Profit/(Loss) before taxation 

Adjustments for:

Depreciation 

Amortisation of intangible assets 

Finance costs 

Finance income 

IPO costs 

Share based payment charges 

Changes in working capital: 

Decrease/(increase) in trade and other receivables 

Increase in trade and other payables 

Decrease in trust account 

Cash generated from underlying operating activities 

IPO costs paid 

Cash generated from operating activities 

Tax paid 

Net cash inflow from operating activities 

Cash flows from investing activities

Purchase of property, plant and equipment 

Purchase of intangible assets 

Interest received 

Net cash outflow from investing activities 

Cash flows from financing activities

Proceeds from issue of share capital following Group restructure 

Proceeds from issue of share capital 

Repayment of borrowings 

Capital contribution 

Interest paid 

Payment of shareholder interest 

Share issue costs 

Net cash (outflow) from financing activities 

Net increase/(decrease) in cash and cash equivalents 

Cash at beginning of year 

Cash at end of year 

For the 53
weeks ended
30 September

Note 

2016 

£’000 

2015

£’000

16,952 

(2,458)

397 

5,971 

100 

(230) 

- 

105 

477

5,622

10,678

(206)

3,831

-

23,295 

17,944

247 

1,999 

(4,877)

10,559

(1,661) 

(3,466)

585 

2,216

23,880 

20,160

(3,010) 

(729)

20,870 

19,431

(2,780) 

(1,736)

18,090 

17,695

(617) 

(352)

(2,407) 

(1,995)

230 

206

(2,794) 

(2,141)

- 

- 

- 

- 

(100) 

- 

- 

10,000

75

(20,500)

500

(1,422)

(3,568)

(333)

(100) 

(15,248)

11 

10 

16 

15,196 

306

14 

10,856 

10,550

26,052 

10,856

Annual Report & Accounts 2016

On the Beach Group plc 63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Year ended 30 September 2016

Share capital 

Share 
premium 

Merger 
reserve 

Capital
contribution 
reserve 

Balance at 30 September 2014 

Issue of shares 

Debt for equity 

New shares issued (primary offerings) 

Capital contribution 

Transaction costs offset against equity 

Redemption of preference share 

Total comprehensive loss for the period 

£’000 

111,437 

21,176 

54,887 

8,152 

- 

- 

- 

- 

£’000 

£’000 

£’000 

- 

- 

12,391 

1,848 

- 

(333) 

(50) 

- 

(111,042) 

(21,051) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

500 

- 

50 

- 

Balance at 30 September 2015 

195,652 

13,856 

(132,093) 

550 

Retained
earnings 

£’000 

(5,751) 

- 

- 

- 

- 

- 

- 

(4,488) 

(10,239) 

Capital reduction 

(194,348) 

(13,856) 

Share based payment charges 

Total comprehensive profit for the year 

- 

- 

Balance at 30 September 2016 

1,304  

- 

- 

- 

- 

- 

- 

(50) 

208,254  

- 

- 

105 

14,307  

212,427  

(132,093) 

500 

Total

£’000

(5,356)

125

67,278

10,000

500

(333)

-

(4,488)

67,726

-

105

14,307 

82,138 

As contemplated in the prospectus dated 23 September 2015 for Company’s IPO and pursuant to a resolution of the shareholders of the Company passed on 
21 September 2015, the Company has completed a reduction of both share capital and capital contribution reserve and cancellation of share premium account 
(the “Reduction & Cancellation”).

The Reduction & Cancellation was formally approved by the High Court of Justice, Chancery Division, on 18 November 2015. Following registration of the order of 
the High Court with Companies House, the Reduction & Cancellation became effective on 18 November 2015.

Following the Reduction & Cancellation, the issued share capital of the Company consists of 130,434,763 ordinary shares of £0.01 each, as at 18 November 
2015.

The effect of the Reduction & Cancellation is to create distributable reserves to support the Board’s future dividend policy.

64

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Year ended 30 September 2016

1.  General Information
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the United Kingdom 
under the Companies Act 2006. The address of the registered office is given on page 95.

2.  Accounting Policies

a)	 Summary	of	impact	of	Group	restructure	and	Initial	Public	Offering
The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. The financial information presented is at 
and for the financial years ended 30 September 2016 and 30 September 2015. 

On 28 September 2015, the Group listed its shares on the London Stock Exchange. In preparation for the Initial Public Offering (“IPO”) the Group was 
restructured. The restructure has impacted a number of the comparative primary financial statements and notes.

For the consolidated financial statements of the Group, prepared under IFRS, the principles of reverse acquisition accounting under IFRS 3 ”Business 
Combinations” have been applied. The steps to restructure the Group had the effect of On the Beach Group Plc (“plc”) being inserted above On the Beach Topco 
Limited of which the shareholders exchange their shares and loan notes for shares in plc. 

By applying the principles of reverse acquisition accounting for the prior year, the Group is presented as if Plc has always owned the On the Beach Topco Group. 
The comparative year consolidated reserves of the Group are adjusted to reflect the statutory share capital, share premium and merger reserve of Plc as if it had 
always existed, adjusted for movements in the underlying On the Beach Topco share capital and reserves until the share for share exchange. 

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b)	 Basis	of	preparation
The consolidated financial statements presented in this document have been prepared in accordance with International Financial Reporting Standards (IFRS) as 
adopted by the European Union. The Company’s financial statements have been prepared in accordance with Financial Reporting Standard 102 “The Financial 
Reporting Standard applicable in the United Kingdom and the Republic of Ireland” (“FRS 102”) and as applied in accordance with the provisions of the Companies 
Act 2006. The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income 
statement and related notes.

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c)	 Going	concern
The financial results relating to the Group have been prepared on the going concern basis. After making appropriate enquiries, the directors have a reasonable 
expectation that the group has adequate resources to continue in operational existence for at least one year from the date these financial results. For these 
reasons they continue to adopt the going concern basis in preparing these financial statements.

d)	 New	standards,	amendments	and	interpretations	not	yet	adopted
The following Adopted IFRSs have been issued but have not been applied by the Group in these financial statements. The Group is currently assessing the effect 
of these standards on the financial statements.

› 
› 

IFRS 15 Revenue from contracts with customers (European Union effective date 1 January 2018).
FRS 16 Leases (European Union effective date 1 January 2019).

The following Adopted IFRSs have also been issued but have not been applied by the Group in these financial statements. Their adoption is not expected to have 
a material effect on the financial statements.

› 
› 
› 
› 
› 

Accounting for Acquisitions of Interests in Joint Operations – Amendments to IFRS 11 (European Union effective date 1 January  2016).
Clarification of Acceptable Methods of Depreciation and Amortisation – Amendments to IAS 16 and IAS 38 (European Union effective date 1 January 2016).
Agriculture: Bearer Plants – Amendments to IAS 16 and IAS 41 (European Union effective date 1 January 2016).
Equity Method in Separate Financial Statements – Amendments to IAS 27 (European Union effective date 1 January 2016).
Sale or Contribution of Assets between an Investor and its Associate or Joint Venture – Amendments to IFRS 10 and IAS 28 (European Union effective date 1  
January 2016).
Investment entities: Applying the Consolidation Exception – Amendments to IFRS 10, IFRS 12 and IAS 28 (European Union effective date 1 January 2016).

› 
›  Disclosure Initiative – Amendments to IAS 7 (European Union effective date 1 January 2017).
› 
› 

IFRS 9 Financial Instruments (European Union effective date 1 January 2018).
Annual improvements to IFRS – 2012 to 2014 Cycle.

Annual Report & Accounts 2016

On the Beach Group plc 65

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

e)	 Basis	of	consolidation
The group’s consolidated financial statements consolidate the financial statements of On the Beach Group plc and all of its subsidiary undertakings.

i.  Subsidiaries
Subsidiaries are entities controlled by the Company. Control exists when the Company has power over the investee, the company is exposed, or has rights 
to variable returns from its involvement with the subsidiary and the company has the ability to use its power of the investee to affect the amount of
investor’s returns.

ii. Transactions eliminated on consolidation
Intragroup balances, and any gains and losses or income and expenses arising from intragroup transactions, are eliminated in preparing the consolidated   
financial information. Gains arising from transactions with jointly controlled entities are eliminated to the extent of the Group’s interest in the entity. Losses  
are eliminated in the same way as gains, but only to the extent that there is no evidence of impairment.

f)	 Goodwill
Goodwill arising on the acquisition of subsidiary undertakings and trade and assets represents the excess of the cost of acquisition over the fair value of 
the identifiable assets and liabilities at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently remeasured at cost less 
any accumulated impairments losses. Goodwill which is recognised as an asset is reviewed for impairment at least annually. Any impairment is recognised 
immediately in the income statement and is not subsequently reversed. On disposal of a subsidiary the attributable amount of goodwill is included in the 
determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated to the cash generating unit expected to benefit from the combination. If the recoverable amount is 
less than the carrying amount of the unit, the impairment loss is allocated to first reduce the amount of goodwill allocated to the unit and then the other assets 
in the unit. An impairment loss recognised for goodwill is not reversed in a subsequent period.
An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to 
the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no 
impairment loss had been recognised.

g)	 Foreign	currency
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling at the date of the 
transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated to the functional currency at the foreign 
exchange rate ruling at that date.
Foreign exchange differences arising on translation are recognised in the income statement.

h)	 Financial	instruments

i. Derivative financial instruments, including hedge accounting
The group enters into forward foreign exchange contracts to manage exposure to foreign exchange rate risk. Further details of these derivative financial  
instruments are disclosed in note 19 of these financial statements. 

On initial designation of the derivative as a hedging instrument, the Group formally documents the relationship between the hedging instrument and
hedged item, including the risk management objectives and strategy in understanding the hedge transaction and the hedged risk, together with the
  methods that will be used to assess the effectiveness of the hedging relationship.  The Group makes an assessment, both at the inception of the hedge  

relationship as well as on an ongoing basis, of whether the hedging instruments are expected to be highly effective in offsetting the changes in the fair value  
or cash flows of the respective hedged items attributable to the hedged risk, and whether the actual results of each hedge are within a range of 80 –
125 percent.  

Derivatives are recognised initially at fair value; any attributable transaction costs are recognised in profit or loss as incurred. Subsequent to initial  
recognition, derivatives are measured at fair value, and changes therein are charged immediately in the profit and loss account.

ii. Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using the effective    
interest method, less any impairment losses.

iii. Cash and cash equivalents
Cash and cash equivalents comprise cash balances. Bank overdrafts that are repayable on demand and form an integral part of the Group’s cash  

  management are included as a component of cash and cash equivalents for the purpose only of the cash flow statement. All customer monies  are held in

a trust account until after the provision of the holiday service. The trust account is governed by a deed between the Group, the Civil Aviation Authority Air
Travel Trustees, ABTA and independent trustees (Barclays Wealth), which determines the inflows and outflows from the account.

All customer receipts are paid into the trust account in full before the holiday departure date. These payments are held in the trust account until the service
is provided—for flights on payment to the supplier and for hotels and ancillaries on the customer’s return from holiday. The Group does not therefore use
customer prepayments to fund its business operations.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

iv. Trade and other payables
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using the effective  
interest method.

i)	Segment	reporting
IFRS 8 requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The 
chief operating decision maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified as the 
management team, including the Chief Executive Officer and Chief Finance Officer. For management purposes, the Group is organised into segments based 
on location, and information is provided to the management team on these segments for the purposes of resource allocation and segment performance 
management and monitoring.

The management team considers there to be two reportable segments:

(i)   Core—activity via UK website (‘‘UK’’)
(ii)  Sweden—activity via Swedish website (eBeach.se) (‘‘International’’)

Revenue	recognition

j)	
Commission is measured at the fair value of consideration received or receivable, net of VAT, cancellations, discounts and other associated taxes. Cancellations 
are estimated at the reporting date based on the historical profile of bookings. Revenue on bookings is recognised on the date of booking.
The Group’s commission is earned as an agent for the supplier or consumer in purchases of travel products such as flight tickets or hotel accommodation 
from third party suppliers. Overrides are also earned from suppliers when specific thresholds are met. These are recognised within revenue when the Group 
becomes entitled to it based on supplier terms, which is when relevant thresholds are met.

k)	 Dividend	distribution
Final dividend distribution to the Groups’ shareholders is recognised as a liability in the Group’s financial statements in the period in which the dividends are 
approved by the Group’s shareholders.

l)	 Business	combinations
All business combinations are accounted for by applying the acquisition method. Business combinations are accounted for using the acquisition method as at 
the acquisition date, which is the date at which control is transferred to the Group.

For acquisitions, the Group measures goodwill at the acquisition date as:

› 
› 
› 
› 

the fair value of the consideration transferred; plus
the recognised amount of any non-controlling interests in the acquiree; plus
the fair value of the existing equity interest in the acquiree; less
the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed.

When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss. Costs related to the acquisition, other than those associated 
with the issue of debt or equity securities, are expensed as incurred. Any contingent consideration payable is recognised at fair value at the acquisition date. If 
the contingent consideration is classified as equity, it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the 
fair value of the contingent consideration are recognised in profit or loss.

m)	 Property,	plant	and	equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses. Depreciation is charged to the income 
statement on a straight-line basis over the estimated useful lives of each part of an item of property, plant and equipment. Land is not depreciated. The 
estimated useful lives are as follows:

Office	equipment 
Fixtures	and	fittings                

3 years
5 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.
Assets held under finance leases are depreciated over their expected useful economic lives on the same bases as owned assets, or where shorter, over the 
term of the relevant lease. The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in income. 

Annual Report & Accounts 2016

On the Beach Group plc 67

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

n)	

Intangible	assets
i. Research and development
Expenditure on research activities is recognised in the income statement as an expense as incurred. Expenditure on development activities directly
attributable to the design and testing of identifiable and unique software products are capitalised if the product or process meet the following criteria:

›   the completion of the development is technically and commercially feasible to complete,
›   adequate technical resources are sufficiently available to complete development,
›   it can be demonstrated that future economic benefits are probable,
›   the expenditure attributable to the development can be measured reliably

Development activities involve a plan or design for the production of new or substantially improved products or processes. Directly attributable costs that
are capitalised as part of the software product, website or system include employee costs. Other development expenditures that do not meet these criteria
as well as ongoing maintenance are recognised as an expense as incurred.

Development costs for software, websites and systems are carried at cost less accumulated amortisation and are amortised over their useful lives (not
exceeding five years) at the point in which they come into use.

ii. Brand
Upon acquisition of the Group by OTB Topco, the On the Beach brand was identified as a separately identifiable asset.

iii. Amortisation 
Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless such lives are indefinite.  
Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each balance sheet date. Other intangible assets are
amortised from the date they are available for use. The estimated useful lives are as follows:

  Website technology 
  Website & development costs 

Brand  

10 years 
3 years
15 years

Impairment	of	non-financial	assets

o)	
At each balance sheet date, the group reviews the carrying amounts of its tangible and intangibles assets to determine whether there is any indication that those 
assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the 
impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets, the group estimates the recoverable amount of 
the cash generating unit to which the asset belongs. The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value 
less costs to sell. 

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. For the purpose of impairment testing, assets that cannot be tested individually are 
grouped together into the smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash inflows of other 
assets or groups of assets (the “cash-generating unit”).

The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated to the cash-generating unit, or (“CGU”). Subject to an 
operating segment ceiling test, for the purposes of goodwill impairment testing, the CGU to which goodwill has been allocated are aggregated so that the level at 
which impairment is tested reflects the lowest level at which goodwill is monitored for internal reporting purposes. Goodwill acquired in a business combination 
is allocated to groups of CGUs that are expected to benefit from the synergies of the combination.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. Impairment losses are recognised 
in profit or loss. Impairment losses recognised in respect of the CGU are allocated first to reduce the carrying amount of any goodwill allocated to the unit, and 
then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis.

p)	 Leases
Leases in which a significant portion of the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under 
operating leases (net of any incentives received from the lessor) are charged to the income statement on a straight line basis over the period of the lease. 

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q)	 Employee	benefits
i. Pension scheme
The Group operates a defined contribution pension scheme. A defined contribution scheme is a post-employment benefit plan under which the Company  
pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. Obligations for contributions to  
defined contribution pension plans are recognised as an expense in the income statement in the years during which services are rendered by employees.

ii. Share-based payment transactions
Equity-settled awards are valued at grant date, and the difference between the grant date fair value and the consideration paid by the employee is charged  
as an expense in the income statement spread over the vesting period. Fair value of the awards are measured using Black-Scholes and Monte Carlo pricing  

  models. The credit side of the entry is recorded in equity.

Financing	income	and	expenses

r)	
Financing expenses comprise interest payable, finance charges on shares classified as liabilities and finance leases recognised in profit or loss using the effective 
interest method, unwinding of the discount on provisions, and net foreign exchange losses that are recognised in the income statement (see foreign currency 
accounting policy). Borrowing costs that are directly attributable to the acquisition, construction or production of an asset that takes a substantial time to be 
prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on funds invested, dividend income, and net 
foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income is recognised in the income 
statement on the date the entity’s right to receive payments is established. Foreign currency gains and losses are reported on a net basis.

s)	 Exceptional	costs
The Group presents on the face of the income statement, those material items of income and expense which, because of the nature and expected infrequency 
of events giving rise to them, merit separate presentation to allow shareholders to understand better the elements of financial performance in the year, so as to 
facilitate comparison with prior years and to better assess trends in financial performance.

Taxation

t)	
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the extent that it relates to items 
recognised directly in equity, in which case it is recognised in equity. Current tax is the expected tax payable or receivable on the taxable income or loss for the 
year, using tax rates enacted or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used 
for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition of assets or liabilities that 
affect neither accounting nor taxable profit other than in a business combination, and differences relating to investments in subsidiaries to the extent that they 
will probably not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the 
carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the temporary difference can be 
utilised.

u)	 Share	capital
Ordinary shares are classified as equity. Preference shares are classified as liabilities where in substance they have features of debt instruments, otherwise they 
are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s owners until the shares are 
cancelled or reissued. Where such shares are subsequently reissued, any consideration received is included in equity attributable the Group’s owners.

v)	 Share	premium	and	other	reserves 
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in ‘share premium’. The amount subscribed for 
the preference shares in excess of the nominal value of these new preference shares is recorded in ‘other reserves’.

Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.

w)	 Earnings	per	share
The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit attributable to ordinary 
shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, the weighted average number of ordinary 
shares is adjusted to assume conversion of all dilutive potential ordinary shares.

As explained in the basis of preparation accounting policy, the Group’s financial statements reflect the continuation of the pre-existing group headed by On the 
Beach Topco Limited. The 2015 weighted average number of shares has been stated as the weighted average number of shares in the period from the date of 
the Group reorganisation to the balance sheet date. 

Annual Report & Accounts 2016

On the Beach Group plc 69

 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

x)	 Capital	Management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for shareholders 
and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. In order to maintain or adjust the capital structure, 
the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue new shares or sell assets to reduce debt.

y)	 Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, that can be reliably 
measured and it is probable that an outflow of economic benefits will be required to settle the obligation. The group specifically provides for the cancellation of 
bookings. The provision is estimated by applying historical cancellation data to bookings not travelled at the reporting date.

3.  Critical accounting estimates and judgements
The Group’s accounting policies have been set by management. The application of these accounting policies to specific scenarios requires reasonable estimates 
and assumptions to be made concerning the future. These are continually evaluated based on historical experience and expectations of future events. The 
resulting accounting estimates will, by definition, seldom equal the related actual results. Under IFRS estimates or judgements are considered critical where 
they involve a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities from period to period. This may be because the 
estimate or judgement involves matters which are highly uncertain, or because different estimation methods or assumptions could reasonably have been used.

Capitalisation of website development costs
Determining the amounts to be capitalised involves judgement and is dependent upon the nature of the related development; namely whether it is capital
(as relating to the enhancement of the website) or expenditure (as relating to the ongoing maintenance of the website) in nature. Development costs that are 
directly attributable to the design and testing of identifiable and unique software products, websites and systems controlled by the group are recognised as 
intangible assets if the recognition criteria set out in the accounting policies 2n(i) above are met.

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On the Beach Group plc

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

4.  Segmental reporting 
As explained in note 2i, the management team considers the reportable segments to be ‘‘Core’’ and ‘‘International’’. All segment revenue, operating profit, assets 
and liabilities are attributable to the group from its principal activities as an online travel agent.

Income

Revenue 

2016 

2015

Core 

£’000 

International 

£’000 

Total 

£’000 

Core 

£’000 

International 

£’000 

Total

£’000

70,177  

1,144  

71,321 

62,451 

673 

63,124

EBITDA before holding company costs  

25,739 

(1,802) 

Holding company costs 

EBITDA after holding company costs 

Depreciation and amortisation 

Exceptional acquisition costs 

(607) 

25,132 

(6,257) 

- 

- 

(1,802) 

(111) 

- 

Segment operating profit/(loss) 

18,875 

(1,913) 

20,438 

(456) 

19,982 

(6,023) 

(3,831) 

10,128 

(1,782) 

- 

(1,782) 

(74) 

- 

(1,856) 

23,937 

(607) 

23,330 

(6,368) 

- 

16,962 

(140) 

16,822 

(100) 

- 

- 

230 

16,952 

18,656

(456)

18,200

(6,097)

(3,831)

8,272

(258)

8,014

(1,796)

(7,845)

(1,037)

206

(2,458)

21,544

46,682

529

21,544 

42,853 

747 

- 

265 

- 

21,544 

43,118  

747 

21,544 

46,505 

529 

- 

177 

- 

Non-underlying costs 

Group operating profit 

Finance costs 

Shareholder interest 

Exceptional finance costs 

Finance income 

Profit/(loss) before taxation 

Non-current assets

Goodwill 

Other intangible assets 

Property, plant and equipment 

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5.  Operating profit

a)	 Operating	expenses
Expenses by nature including exceptional items and amortisation charges: 

Marketing 

Depreciation 

Staff costs 

IT hosting, licences & support 

Credit / Debit Card Charges 

Other 

Total Administrative expenses 

Exceptional costs 

Amortisation of intangible assets 

Total exceptional and cost amortisation 

Total expenses 

For the 53 weeks 
ended 30 September
2015

£’000 

33,359

477

6,189

969

2,445

2,218

2016 

£’000 

35,591 

397 

7,808 

878 

1,519  

2,335 

48,528 

45,657

- 

5,971 

5,971 

3,831

5,622

9,453

54,499 

55,110

Annual Report & Accounts 2016

On the Beach Group plc 71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

b.	 Exceptional	items

Prior year exceptional costs relate to costs associated with the Initial Public offering of On the Beach Group plc shares on the London Stock Exchange 
on 28 September 2015.

In the prior year, a total of £5,201,000 costs were incurred as a result of the IPO. A total of £333,000 of these costs have been recognised directly in 
equity as they are costs that relate to the issue of new shares, £3,831,000 have been recognised within exceptional. Other exceptional costs totalling 
£1,037,000 were recognised in the prior year. These relate to loan arrangement fees associated with the old facility and have been recognised as 
exceptional interest costs.

c.	 Services	provided	by	the	company	auditors

During the year, the Group obtained the following services from the operating company’s auditors.

Fees payable for the audit of the Company and consolidated financial statements 

Fees	payable	for	other	services:

– audit related assurance services 

– other assurance services 

d.	 Adjusted	underlying	PBT

2016 

£’000 

90 

- 

3 

93 

Management measures the overall performance of the Group by reference to adjusted underlying PBT, a non-GAAP measure:

Profit/(loss) before taxation 

Exceptional costs 

Amortisation of acquired intangibles 

Shareholder interest 

Exceptional finance costs 

Share based payments charge 

Adjusted underlying PBT 

2016 

£’000 

16,952 

- 

4,258 

- 

- 

105 

21,315 

2015 

£’000

45

50

15

110

2015

£’000

(2,458)

3,831

4,258

7,845

1,037

-

14,513

This adjusted profit measure is applied by management to understanding the earnings trend of the Group and is considered the most meaningful 
measure by which to assess the true operating performance of the Group.

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6.  Employees and Directors

a)	 Payroll	costs

The aggregate payroll costs of these persons were as follows: 

Wages and salaries 

Defined contribution pension cost 

Social security costs 

Share-based payment charges 

Staff costs above include £2,407,000 (2015: £1,995,000) employee costs capitalised as part of software development

b)	 Employee	numbers

Average monthly number of people (including Executive Directors) employed:

By	reportable	segment:

UK 

International 

c)	 Directors’	emoluments

The remuneration of Directors was as follows: 

Aggregate emoluments 

Defined contribution pension 

Share-based payment charges 

All remuneration was paid by On the Beach Limited, a subsidiary company of the Group.

The remuneration of the highest paid director was as follows:

Aggregate emoluments 

Defined contribution pension 

Share-based payment charges 

2016 

£’000 

8,618  

46 

799 

105 

2015 

£’000 

7,735

41

729

-

9,568 

8,505

2016 

£’000 

299 

16 

315 

2016 

£’000 

623 

- 

29 

652 

2016 

£’000 

206 

- 

15 

221 

2015 

£’000 

309

10

319

2015 

£’000 

386

2

-

388

2015 

£’000 

143

2

-

145

Annual Report & Accounts 2016

On the Beach Group plc 73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

d)	 Key	management	compensation

Key management comprised the six members of the executive team.

Remuneration of all key management (including directors) was as follows:

Wages and salaries 

Short-term non-monetary benefits 

Post-employment benefits 

Share-based payment charges 

e)	 Retirement	benefits

2016 

£’000 

759 

8 

- 

75 

842 

2015 

£’000 

739

8

2

-

749

The Group offers membership to a defined contribution pension scheme to eligible employees, the only pension arrangements operated by the 
Group. The schemes are defined contribution schemes and the pensions cost in the year was £46,000 ( 2015: £41,000 ).

7.  Finance income and finance costs

a)	 Finance	costs 

Bank loan interest 

Rolling credit facility interest 

Amortisation of bank loan arrangement fees 

Finance costs 

Share holder interest 

Exceptional finance costs - bank loan arrangement fees 

Total finance costs 

2016 

£’000 

- 

100 

- 

100 

- 

- 

100 

2015 

£’000 

1,488 

- 

308

1,796

7,845

1,037 

10,678

The group opted to settle its interest rate swap agreement as part of its Group restructure on 28th September 2015. The Group incurred a charge as 
a result of the transaction which was expensed fully in the year ended 30 September 2015.

b)	 Finance	income 

Bank interest receivable 

2016 

£’000 

230 

2015 

£’000 

206

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On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

8.  Taxation 

Current tax on profit/(loss) for the year 

Adjustments in respect of prior years 

Total current tax 

Deferred tax on profits for the year 

Origination and reversal of temporary differences 

Impact of change in tax rate 

Total deferred tax (note 17) 

Total tax charge 

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£’000 

4,318 

- 

4,318 

- 

(776) 

(897) 

(1,673) 

2015 

£’000 

2,973

45

3,018

-

(988)

-

(988)

2,645 

2,030

The differences between the total taxation shown above the amount calculated by applying the standard UK corporation taxation rate to the profit 
before taxation on continuing operating are as follows. The Group earns its profits primarily in the UK therefore the rate used for taxation is the 
standard rate for UK corporation tax.

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Profit/(loss) on ordinary activities before tax 

Profit/(loss) on ordinary activities multiplied by the rate of corporation tax in the UK of 20% 
(30 September 2015: 20.5%) 

Effects of: 

Other expenses not deductible 

Adjustments in respect of prior years/periods 

Effect of rate changes on deferred tax 

Total taxation charge 

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£’000 

16,952 

2015 

£’000 

(2,458)

3,390 

(504)

152 

- 

(897) 

2,645 

2,489

45

-

2,030

The tax charge for the year is based on the effective rate of UK Corporation tax for the period of 20% (2015: 20.5%). There has been reductions in the 
UK corporation tax rate from 23% to 21% (effective from 1 April 2014) and 20% (effective from 1 April 2015) with further reductions to 19% (effective 
from 1 April 2017) and 17% (effective 1 April 2020) which was substantively enacted on 6 September 2016. This will reduce the company’s future 
current tax charge accordingly and reduce the deferred tax liability at 30 September 2016.

Annual Report & Accounts 2016

On the Beach Group plc 75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

9.  Earnings per share

Basic and diluted earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted 
average number of ordinary shares issued during the year.

Adjusted pro-forma basic earnings per share figures are calculated by dividing adjusted profit after tax for the year by the weighted average number 
of shares. 

Basic and diluted earnings per share are the same as there is no difference between the basic and diluted number of shares. 

Year end 30 September 2016 

Basic and diluted EPS 

Adjusted proforma basic EPS 

Year end 30 September 2015 

Basic EPS 

Adjusted proforma basic EPS 

Adjusted basic EPS 

Adjusted underlying earnings after tax is calculated as follows:

Profit/(loss) for the year before taxation  

Deferred tax movements relating to amortisation of acquired intangibles 

Amortisation of acquired intangibles 

Share based payments charge 

Exceptional costs 

Shareholder interest 

Exceptional finance costs 

Adjusted underlying earnings  

Weighted average  
number of Ordinary  
Shares (m)

Total earnings  
£’000 

Pence per 
share

130.4 

130.4  

78.0  

130.4  

78.0  

14,307 

16,922 

(4,488) 

11,630 

11,630 

2016 

£’000 

14,307 

(1,748) 

4,258 

105 

- 

- 

- 

16,922 

11.0 

13.0 

(5.8)

8.9 

14.9

2015 

£’000 

(4,488)

(853)

4,258

-

3,831

7,845

1,037 

11,630

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10. Intangible assets

Cost  

At 1 October 2014 

Additions 

At 1 October 2015 

Additions 

Disposals 

At 30 September 2016 

Accumulated amortisation

At 1 October 2014 

Charge for year 

At 1 October 2015 

Charge for the year 

Disposals 

At 30 September 2016 

Net book amount

At 30 September 2016 

Brand 

Goodwill 

development  Technology 

Total

Website & 

Website 

£’000 

£’000 

30,079 

21,544 

- 

- 

30,079 

21,544 

- 

- 

- 

- 

30,079 

21,544 

2,005 

2,005 

4,010 

2,005 

- 

6,015 

- 

- 

- 

- 

- 

- 

Costs 

£’000 

3,028 

1,995 

5,023 

2,407 

(3,628) 

3,802 

1,055 

1,364  

2,419 

1,713  

(3,628) 

504 

£’000 

£’000

22,513 

- 

22,513 

- 

- 

22,513 

2,251 

2,253 

4,504 

2,253 

- 

6,757 

77,164

1,995

79,159

2,407

(3,628)

77,938

5,311

5,622

10,933

5,971

(3,628)

13,276

24,064  

21,544  

3,298 

15,756 

64,662

At 30 September 2015 

26,069 

21,544 

2,604 

18,009 

68,226

Impairment of goodwill
Goodwill acquired through business combinations has been allocated for impairment testing purposes to one cash generating unit, this being the Group as a 
whole. This represents the lowest level within the Group at which goodwill is monitored for internal management purposes.

The Group performed its annual impairment test as at 30 September 2016 on the cash generating unit (“CGU”). The recoverable amount of the CGU has been 
determined based on the value in use calculations using cash flow projections derived from financial budgets and projections covering a five year period. The 
initial three years grow 20 percent over the period, years’ four and five are extrapolated at a growth rate of 5 percent; the forecasts are then extrapolated in 
perpetuity based on an estimated growth rate of 2 percent, this being the Directors’ estimated view of the long term compound growth in the economy. This is 
deemed appropriate because the CGU is considered to be a long term business. Management estimates discount rates using pre-tax rates that reflect current 
market assessments of the time value of money and the risks specific to this CGU. The discount rate applied is 7.53 percent (all other periods 7.53 percent.). The 
main assumptions on which the forecast cash flows were based include the level of sales and administrative expenses within the business and have been set by 
the Directors based on their past experience of the business and its industry, together with their expectations of the market. The level of sales depends upon 
the size of the markets in which the Group operates together with the Directors’ estimations of its market share and competitive pressures, including the level of 
supplier overrides.

Administrative expenses are dependent upon the net costs to the business of purchasing services. Expenses are based on the current cost base of the Group 
adjusted for variable costs and known plans for the business.

Development costs
Capitalised development costs are not treated as a realised loss for the purpose of determining the Company’s distributable profits as the costs meet the 
conditions requiring them to be treated as an asset in accordance with IAS 38.
Additions in the year relate to the development of software. The amortisation period for website development costs is 3 years straight line. Domain names are 
amortised over 10 years. Amortisation has been recognised within operating expenses.

Sensitivity to changes in assumptions 
Sensitivity analysis has been completed on key assumptions in isolation, and the headroom taken is significant. This indicates that the value in use will be equal 
to its carrying amount following a reduction in EBITDA of 93%. Management believes that no reasonably possible change in any of the above key assumptions 
would cause the carrying value of the unit to exceed its recoverable amount.

Annual Report & Accounts 2016

On the Beach Group plc 77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

11. Tangible assets

Cost  

At 1 October 2014 

Additions 

Disposals 

At 1 October 2015 

Additions 

Disposals 

At 30 September 2016 

Accumulated depreciation

At 1 October 2014 

Charge for the year 

Disposals 

At 1 October 2015 

Charge for the year 

Disposals 

At 30 September 2016 

Net book amount

At 30 September 2016 

At 30 September 2015 

Fixtures & Fittings  Office Equipment 

Total   

£’000 

213 

2 

- 

215 

16 

(20) 

211 

16 

146 

- 

162 

16 

(20) 

158 

53 

53 

£’000 

750 

350 

(11) 

1,089 

601 

(590) 

1,100 

290 

331 

(8) 

613 

381 

(588) 

406 

694 

476 

£’000

963

352

(11)

1,304

617

(610)

1,311

306

477

(8)

775

397

(608)

564

747

529

The depreciation expense of £397,000 for the year ended 30 September 2016 and the depreciation expense of £477,000 for the year ended 30 
September 2015 have been recognised within administrative expenses. 

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12. Investments

Principal subsidiary undertakings of the Group consists of the parent company, On the Beach Group plc, incorporated in the UK and a number of 
subsidiaries held directly by On the Beach Group plc, which is incorporated in the UK.

The table below shows details of the wholly owned subsidiaries of the Group.

Subsidiary 

On the Beach Topco Limited 

On the Beach Limited* 

On the Beach Beds Limited 

On the Beach Bidco Limited 

On the Beach Travel Limited 

On the Beach Trustees Limited 

On the Beach Holidays Limited 

Nature 
of business 

Country 
of incorporation 

Proportion of 
ordinary shares 
held by parent 

Proportion of
ordinary shares 
held by the Group

Holding Company 

Internet travel agent 

Internet travel agent 

Holding company 

Internet travel agent 

Employee trust 

Dormant 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100%

100%

100%

100%

100%

100%

100%

*On the Beach Limited has a Swedish trading division which has a corporate identity number of 516408-9186

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the Company’s subsidiaries.

13. Trade and other receivables 

Amounts falling dues within one year: 

Trade receivables – net 

Other receivables 

Prepayments 

Other taxes and social security reclaimable 

14. Cash and cash equivalents

Trust accounts are restricted cash held separately and only accessible at the point the customer has travelled. 

Cash at bank and in hand 

Trust account 

15. Trade and other payables 

Current 

Trade payables 

Accruals 

2016 

£’000 

27,764 

1,272 

328 

569 

2015 

£’000 

28,047

1,255

309

387

29,933  

29,998

2016 

£’000 

26,052 

25,580 

51,632  

2016 

£’000 

47,562 

8,303 

55,865 

2015 

£’000 

10,856

23,919

34,775

2015 

£’000 

45,865

9,824

55,689

Annual Report & Accounts 2016

On the Beach Group plc 79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

16. Borrowings

Bank	facility

The Company entered into the Second Lloyds Facility on 18 September 2015 with Lloyds. A revolving credit facility is being made available under the terms of the 
Second Lloyds Facility in an aggregate amount of up to £35,000,000.

The borrowing limits under the facility will vary monthly throughout the period of the Second Lloyds Facility to reflect the seasonal borrowing requirements of the 
Group, ranging from £2,000,000 in one month to the full £35,000,000 in another month. The Second Lloyds Facility will be available up to the second anniversary 
of the closing date (or for a shorter period of time at the Company’s discretion). It is to be repaid in monthly instalments which vary in accordance with the 
Group’s seasonal requirements. No early prepayment fees are payable. 

The margin contained in the Second Lloyds Facility is dependent on gross leverage ratio and the rate per annum ranges from 1.10% to 1.90% for the utilised 
facility and 0.39% to 0.67% for the non-utilised facility.

The terms of the facility include the following financial covenants:

(i)  that the ratio of total debt to EBITDA in respect of any relevant period shall not exceed 2:1 (with a one-off increase to a ratio of 2.5:1); and
(ii) that the ratio of EBITDA to finance charges in respect of any relevant period shall not be less than 5:1.

The Company renewed the existing Lloyds Facility on 3rd November 2016 with Lloyds to extend the facility until 30 September 2018.  The terms of this 
renewed facility continue as per the description above.

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17. Deferred tax

Additions in the year relate to the development of software. The amortisation period for website development costs is 3 years straight line. Domain 
names are amortised over 10 years. Amortisation has been recognised within operating expenses.

2016

Assets 

Liabilities 

Total 

2015

Assets 

Liabilities 

Total 

30 September 2014 

Recognised in income 

30 September 2015 

Recognised in income 

30 September 2016 

Intangible 
asset 
revaluation 

£’000 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

Other 

Tax assets
/(liabilities)

£’000 

£’000 

£’000 

£’000

- 

(7,069) 

(7,069) 

- 

(8,818) 

(8,818)  

16 

- 

16 

173 

- 

173 

- 

- 

- 

- 

(35) 

(35) 

46 

- 

46 

- 

- 

- 

62

(7,069)

(7,007)

173

(8,853)

(8,680)

Intangible 
asset 
revaluation 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

Other 

Total

£’000 

(9,670) 

852 

(8,818) 

1,749 

(7,069) 

£’000 

110 

63 

173 

(157) 

16 

£’000 

(108) 

73 

(35) 

35 

- 

£’000 

- 

- 

- 

46 

46 

£’000

(9,668)

988

(8,680)

1,673

(7,007)

Annual Report & Accounts 2016

On the Beach Group plc 81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

18. Share capital

Allotted, called up and fully paid

130,434,763 Ordinary shares @ £0.01 each (2015:130,434,763 @ £1.50 each) 

2016 

£’000 

1,304 

1,304  

2015 

£’000 

195,652  

195,652

The share capital of the Group is represented by the share capital of the parent company, On the Beach Group plc. This company was incorporated on 17 
August 2015 to act as a holding company of the Group. Prior to this the share capital of the Group was represented by the share capital of the previous parent, 
On the Beach Topco Limited. 

On 18 November 2015 the Company completed a reduction of share capital (the ‘Capital Reduction’), whereby the entire amount outstanding on the Company’s 
share premium account and capital redemption reserve were cancelled.  The Capital Reduction has created a significant amount of distributable reserves for the 
Company as disclosed in the consolidated statement of changes in equity.

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19. Financial instruments

Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement and the basis on which income 
and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are disclosed in the statement of accounting 
policies.

At the balance sheet date the Group held the following:

Financial Assets

Derivative financial assets

Forward exchange contracts used for hedging 

Loans and receivables

Cash and cash equivalents 

Trade and other receivables (note 13) 

Total financial assets 

Financial liabilities

Trade payables (note 15) 

Total financial liabilities 

2016 

£’000 

2015 

£’000

1,683 

677

51,632 

29,036 

82,351 

34,775

29,302

64,754

(47,562) 

(47,562) 

(45,865)

(45,865)

The following table provides the fair values of the Group's financial assets and liabilities:

Derivative financial assets

Forward exchange contracts 

FV Level 

2016 

£’000 

2015 

£’000

2 

1,683  

677

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables and trade and other payables.

Annual Report & Accounts 2016

On the Beach Group plc 83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

a)	 Fair	value	estimation

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables and trade and other payables.

(i)  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

(ii)  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability,  either directly (i.e., as prices) or indirectly  

(i.e., derived from prices)

(iii) Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Forward Contracts

As at 30 September 2016 

As at 30 September 2015 

b)	 Financial	Risk	Management

Level 1 

£’000 

Level 2 

£’000 

Level 3 

£’000

- 

- 

1,683 

677 

-

-

In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk, liquidity risk and technology 
risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the financial performance and net assets of the Group. These 
policies are set and reviewed by senior finance management and all significant financing transactions are authorised by the Board of Directors.

c)	 Market	Risk

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the substantial cross-border element of the 
Group’s trading and arises on sales and purchases that are denominated in a currency other than the functional currency of the business. Group cash resources 
are matched with the net funding requirements sourced from three sources namely internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at subsidiary level by the purchase of foreign currency contracts for use as a commercial hedge; this is managed by On the 
Beach Limited and On the Beach Beds Limited. During the course of the period there has been no changes to the market risk or manner in which the Group 
manages its exposure. The Group is exposed to interest rate risk that arises principally through the Group’s revolving credit facility.

Liquidity risk, credit risk and capital risk is considered below. The executive team is responsible for implementing the risk management strategy to ensure that 
appropriate risk management framework is operating effectively, embedding a risk mitigation culture throughout the Group. The Board are provided with a 
consolidated view of the risk profile of the Group. All major exposures are identified and mitigating controls identified and implemented. Regular management 
reporting and assessment of the effectiveness of controls provide a balanced assessment of the key risks and the effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments. 

d)	

Interest	rate	risk

The Group only have a revolving credit facility which is subject to fluctuations in LIBOR.

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e)	 Foreign	currency	risk	management	

The majority of the Group’s purchases are sourced from outside the United Kingdom and as such the Group is exposed to the fluctuation in exchange rates 
(currencies are principally Sterling, US Dollar, Euro and Swedish Krona). The Group places forward cover on the net foreign currency exposure of its purchases. 
The Group foreign currency requirement is reviewed twice weekly and forward cover is purchased to cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are as follows:

Euro  

Cash  

Trade payables 

Forward exchange contracts 

US Dollar 

Cash  

Trade payables 

Forward exchange contracts 

Swedish Krona 

Cash  

Trade payables 

Trade receivables 

Forward exchange contracts 

2016 

€’000 

5,110 

2015

€’000

3,648

(46,497) 

(44,708)

44,875 

40,079

3,488 

(981)

2016 

$000 

218 

(559) 

350 

9 

2015

$000

283

(2,187)

2,110

206

2016 

2015

Kr ‘000 

Kr ‘000

3,667 

(137) 

3,379 

1,901

(119)

2,145

(3,220) 

(2,100)

3,689 

1,827

Annual Report & Accounts 2016

On the Beach Group plc 85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Foreign currency sensitivity
The following table details the Group sensitivity to a percentage change in Pounds Sterling against these currencies with regards to equity. The sensitivity 
analysis of the Group’s exposure to foreign currency risk at the reporting date has been determined based on a 10 per cent change taking  place at the 
beginning of the financial period and held constant throughout the reporting period:

Euro  

Weakening - 10% 

Strengthening - 10% 

US Dollar

Weakening -10% 

Strengthening - 10% 

Swedish Krona

Weakening -10% 

Strengthening - 10% 

2016 

£’000 

(335) 

274 

(1) 

1 

37 

(30) 

2015

£’000

81

(66)

12

(15)

(16)

13

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have maturities of less than one year 
after the balance sheet date.

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts at the year-end, by currency 
were:

2016 

Foreign 
currency 

Notional 
value 

€’000 

£’000 

31,275 

25,637 

5,950 

7,650 

4,960 

6,516 

Fair 
value 

£’000 

1,400 

183 

97 

2015 

Foreign 
currency 

Notional 
value 

€’000 

£’000 

29,204 

21,289 

5,050 

5,825 

3,667 

4,255 

44,875 

37,113 

1,680 

40,079 

29,211 

Fair
value

£’000

477

95

85

657

Fair
value

£’000

12

6

2

20

2015 

Foreign 
currency 

Notional 
value 

$’000 

1,390 

545 

175 

£’000 

902 

352 

113 

2,110 

1,367 

2015 

Foreign 
currency 

Notional 
value 

Kr ’000 

£’000 

Fair
value

£’000

1,800 

300 

2,100 

140 

24 

164 

-

-

-

2016 

Foreign 
currency 

Notional 
value 

$’000 

295 

50 

5 

350 

£’000 

217 

37 

3 

257 

2016 

Foreign 
currency 

Notional 
value 

Kr ’000 

(3,120) 

(100) 

£’000 

(272) 

(8) 

(3,220) 

(280) 

Fair 
value 

£’000 

10 

2 

- 

12 

Fair 
value 

£’000 

(8) 

(1) 

(9) 

EUR 30 September 

Less than 3 months 

3 to 6 months 

6 to 12 months 

Total 

USD 30 September 

Less than 3 months 

3 to 6 months 

6 to 12 months 

Total 

SEK 30 September 2016 

Less than 3 months 

3 to 6 months 

Total 

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f)	 Credit	risk

Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. Credit risk arises from 
cash balances and derivative financial instruments, as well as credit exposures to customers, including outstanding receivables, financial guarantees and 
committed transactions. Credit risk is managed separately for treasury and operating related credit exposures.

The ageing of trade receivables at the balance sheet date was:

At 30 September 2016 

At 30 September 2015 

Not past 
due 

Past due 
0-30 days 

Past due
>30 days 

£’000 

27,756 

28,043 

£’000 

£’000 

4 

3 

4 

1 

Total

£’000

27,764

28,047

The maximum exposure to credit risk at each reporting date is the fair value of financial assets and trade receivables.

g)	 Liquidity	risk

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. 

It is Group policy to maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term and 
long-term financial requirements. In applying the policy the Group continuously monitors forecast and actual cash flows against the maturity profiles of 
financial assets and liabilities. It is Group policy to ensure that a specific level of committed facilities is always available based on forecast working capital 
requirements. Cash forecasts identifying the group’s liquidity requirements are produced and are sensitised for different scenarios including, but not 
limited to, decreases in profit margins and weakening of sterling against other functional currencies.

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost 

Sept-16 

Trade payables 

Other payables 

Sept-15 

Trade payables 

Other payables 

Carrying 
amount 

Contractual 
cash flows 

Within 1 

year  rs

£’000 

47,562 

8,303 

55,865 

£’000 

45,865 

9,824 

55,689 

£’000 

47,562 

8,303 

55,865 

£’000 

45,865 

9,824 

55,689 

£’000 

47,562 

8,303 

55,865 

£’000 

45,865 

9,824 

55,689 

h)	 Capital	management 

It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market confidence and to sustain the 
future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 16) and equity of the Group as disclosed in note 18.

The Group is not subject to any externally imposed capital requirements.

Annual Report & Accounts 2016

On the Beach Group plc 87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

20. Share based payments 

At 30 September 2016, the Group has the following share-based payment arrangement.

Long-term incentive plan (equity-settled)
The group operates a long term incentive plan "LTIP" for Executive Directors and certain key senior managers. During the year, the Group awarded 633,282 
nil cost options under the scheme.  For the purposes of IFRS 2, the grant date was deemed to be 26 May 2016. The extent to which such awards will vest will 
depend on the Group's performance over a three year period commencing from 1 October 2015.  The vesting in September 2018 (Vesting Date) of 30% of 
the award will be dependent on an absolute TSR performance condition measure over the performance period and the vesting of 70% of the award will be 
dependent on the satisfaction of an earnings per share target measured at the end of the performance period. 

All share-based incentives are subject to service conditions. Such conditions are not taken into account in the fair value of the service received.
The fair value of services received in return for share-based incentives is measured by reference to the fair value of share-based incentives granted. 
The LTIP awards have been valued using the Monte Carlo model for the TSR element and the Black Scholes model for the EPS element and the resulting share-
based payment charge is being spread evenly over the period between the grant date and the Vesting Date.

Share price 
at grant date  

Exercise 
price 

Expected 
volatility 

Option 
Life 

Risk free 
rate 

Dividend             Non- 

yield                vesting 

                   conditions 

(£) 

2.595 

2.595 

(£) 

Nil 

Nil 

(%) 

(years) 

(%) 

(%) 

30% 

- 

3.0 

3.0 

0.44% 

0.44% 

2.00% 

2.00% 

(%) 

0.0 

0.0 

  Fair value
   at grant
      date
        (£)

       0.806

       2.470

26 May 2016 (TSR dependent) 

26 May 2016 (EPS dependent) 

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Outstanding at the beginning of the year 

Granted during the year 

Forfeited during the year 

Outstanding at the year end  

  2016                    2015
 No of                     No of
options               options

      - 

633,282  

       - 

633,282  

   -

   -

   -

   -

The total share based payment charge for the year ended 30 September 2016 is £105,000 (2015: £nil). The company charge for the year was £105,000.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

21. Commitments and contingencies

a)	 Capital	commitments

The company had no capital commitments for the years ended 30 September 2016 and 2015.

b)	 Operating	lease	commitments

The future aggregate minimum lease payments under non-cancellable operating leases as follows: 

One year 

Two to Five Years 

Over 5 years 

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Land 
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Land
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£’000 

340 

1,359 

1,359 

3,058 

£’000 

114

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1,371

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The Group's lease commitments relate to its head office.  During the year the Group signed a ten year lease on its head office; the head office remains in the 
same location and has expanded the floor space available. During the year £333,000 (2015: £220,000) was recognised as an expense in the income statement in 

respect of operating leases.

c)	 Contingencies
In September 2010, proceedings were initiated against On the Beach Limited by Ryanair alleging infringement of, inter alia, its intellectual property rights. 
Proceedings remain at an early stage and there have been no material developments. Therefore the amount of the claim by Ryanair is unquantified as at the 
date of this document. The Group expects that final resolution of the dispute might take some time.

22. Related party transactions

Prior to 28 September 2015, On the Beach Topco was controlled by Inflexion Private Equity Partners LLP.

The following transactions were carried out with related parties:

Fees charged by:

Inflexion 

2016 

£’000 

2015

£’000 

- 

1,180

Fees charged by related parties are settled in cash. All amounts owing had been settled prior to the year-end date. Included in the prior year management fee 
above, an exit fee totalling £902,656 was paid to inflexion following admission. The Exit Fee is equal to the sum of 1% of the enterprise value of the Company 
(reduced proportionately to reflect the fact that the listing of the Company is not a disposal of the entire issued share capital of the Company).

Annual Report & Accounts 2016

On the Beach Group plc 89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET

At 30 September 2016

Fixed assets 

Investments 

Current assets 

Debtors 

Cash at bank 

Creditors: amounts falling due within one year 

Corporation tax 

Net assets 

Equity

Share capital 

Share premium 

Capital contribution reserve 

Retained earnings 

The financial statements were approved by the Board of directors and authorised for issue.

Wendy Parry
CHIEF FINANCIAL OFFICER
6  December 2016
On the Beach Group plc Registered number 09736592

Note 

2016 

£’000 

2015

£’000

3 

132,613 

132,613

4 

75,303 

71,502

- 

5,353

75,303 

76,855

5 

(394) 

(85) 

(479) 

(2,544)

-

(2,544)

207,437 

206,924

1,304 

195,652

- 

500 

13,856

550

205,633  

(3,134) 

207,437   

206,924

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COMPANY STATEMENT OF CASH FLOWS

Year ended 30 September 2016

Profit/(loss) before taxation 

Share based payment charges 

Changes in working capital: 

(Decrease)/increase in trade and other payables 

(Increase) in trade and other receivables 

Net cash outflow from operating activities 

Cash flows from investing activities 

Acquisition of shares in Group 

Net cash outflow from investing activities 

Cash flows from financing activities

Proceeds from issue of share capital 

Capital contribution 

Net cash inflow from financing activities 

Net (decrease)/increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Note 

2016 

£’000 

511 

105 

616 

2015

£’000

(3,134)

-

(3,134)

5 

4 

3 

(2,361) 

2,544

(3,819) 

(71,502)

(6,180) 

(68,958)

(5,564) 

(72,092)

- 

- 

- 

- 

- 

(132,613)

(132,613)

209,508

550

210,058

(5,564) 

5,353

5,353 

(211) 

-

5,353

Annual Report & Accounts 2016

On the Beach Group plc 91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY

Year ended 30 September 2016

For the 53
weeks ended
30 September

Share 
capital 

Share 

Capital 
Retained
premium  contribution  earnings 

£’000 

£’000 

£’000 

£’000 

- 

- 

- 

195,652 

13,856 

550 

- 

- 

Total

£’000

-

210,058

- 

- 

- 

(3,134) 

(3,134)

195,652 

13,856 

550 

(3,134) 

206,924

(194,348) 

(13,856) 

(50) 

208,254 

- 

- 

1,304  

- 

- 

- 

- 

- 

105 

408 

-

105

408

500 

205,633  

207,437

Balance on incorporation 

Group restructure, share for share exchange 

Total comprehensive loss for the period 

Balance at 30 September 2015 

Capital reduction 

Share based payment charges 

Total comprehensive loss for the period 

Balance at 30 September 2016 

92

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS

1.  Accounting policies

On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the United Kingdom 
under the Companies Act 2006. The company was incorporated on 17 August 2015. 

Basis of preparation
These financial statements were prepared in accordance with Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and 
Republic of Ireland (“FRS 102”) as issued in August 2014.  The presentation currency of these financial statements is sterling.  All amounts in the financial 
statements have been rounded to the nearest £1,000.

The financial information presented is at and for the years ended 30 September 2016 and 30 September 2015.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published consolidated financial 
statements of On the Beach Group plc. The profit for the year ended 30 September 2016 dealt with in the financial statements of the parent company is 
£408,000 (2015: £3,134,000).

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements.
The financial statements are prepared on the historical cost basis.

The directors have used the going concern principal on the basis that the current financial projections and facilities of the consolidated group will continue in 
operating for the foreseeable future.

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Investment in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or circumstances have 
occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable, if such circumstances do exist, a full impairment review 
is undertaken to establish whether the carrying amount exceeds the higher of net realisable value or value in use. If this is the case, an impairment charge is 
recorded to reduce the carrying value of the related investment.

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Related party transactions
Under the provisions of FRS 102.33.1A, the company is exempt from disclosing the details of related party transactions on the basis that they are wholly owned 
subsidiaries. 

2.  Directors’ emoluments

The Company has no employees other than the Directors. Full detail of the Directors’ remuneration and interests are set out in the Directors’ Remuneration 
Report on pages 39 to 52.

3.  Investments

The £132,613,000 investment in subsidiary undertakings made in the prior year relates to the capital re-organisation of the Group last year.  There has been 
no movement in the current year.

Annual Report & Accounts 2016

On the Beach Group plc 93

 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS

4.  Debtors

Amounts falling due within one year: 

Amounts owed by group undertakings 

Other taxes and social security 

Prepayments 

2016 

£’000 

75,159 

130 

14 

2015

£’000

71,502

-

-

75,303 

71,502

Amounts owed by Group undertakings are non-interest bearing, unsecured and repayable on demand. The amounts are due from On the Beach Topco limited, 
a wholly owned subsidiary.

5.  Creditors due within one year

Current  

Bank overdraft 

Trade payables 

Accruals  

6.  Called-up share capital

Allotted, called up and fully paid 

130,434,763 Ordinary shares @ £0.01 each (2015:130,434,763 @ £1.50 each) 

The movement on share capital and share premium is as follows:

Balance at 30 September 2015 

Capital reduction 

Balance at 30 September 2016 

7.  Contingent liabilities and guarantees

The company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group.

The amount borrowed under this agreement at 30 September 2016 was £nil (2015: £nil). 

2016 

£’000 

211 

38 

145 

394 

2016 

£’000 

1,304 

1,304 

2015

£’000

-

-

2,544

2,544

2015

£’000

195,652

195,652

Share 
capital 

Share 
premium

£’000 

£’000

195,652 

13,856

(194,348) 

(13,856)

1,304  

-

94

Annual Report & Accounts 2016
On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER INFORMATION

Registered	Office
Park Square, 
Bird Hall Lane, 
Cheadle
SK3 0XN
United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000
Web: www.onthebeachgroupplc.com (Corporate)
Web: www.onthebeach.co.uk (UK)
Web: www.ebeach.se (Sweden)
Web: www.ebeach.no (Norway)

Investor relations: corporate@onthebeach.co.uk

Company Secretary
Kirsteen	Vickerstaff
Park Square 
Bird Hall Lane 
Cheadle 
SK3 0XN

Corporate Brokers
Numis Securities Limited
10 Paternoster Row 
London 
EC4M 7LT

Independent auditors
KPMG
1 St Peter’s Square
Manchester
M2 3AE

Registrar
Capita Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Corporate solicitors
Squire Patton Boggs
Trinity Court
16 John Dalton Street
Manchester
M60 8HS

Corporate PR advisers
FTI Consulting
200 Aldersgate
Aldersgate Street
London
EC1A 4HD

Annual Report & Accounts 2016

On the Beach Group plc 95

Park Square, 
Bird Hall Lane, 
Cheadle
SK3 0XN
United Kingdom

www.onthebeachgroupplc.com (Corporate)
www.onthebeach.co.uk (UK)
www.ebeach.se (Sweden)
www.ebeach.no (Norway)