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On the Beach Group

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On the Beach
Group plc

ANNUAL
REPORT &
ACCOUNTS

FOR THE YEAR ENDED
30 SEPTEMBER 2017

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On the Beach is a fast-growing, leading 
online retailer of beach holidays

TOTAL FINANCIAL
P R O T E C T I O N

 
 
 
 
 
 
 
 
 
 
 
 
 
Welcome to On the Beach

With over 20% share of online sales in the 
short haul beach holiday market, we are one of 
the UK’s largest online beach holiday retailers.

With significant opportunities for growth, we’re on a long-
term mission to become Europe’s leading online retailer of 
beach holidays, so our story’s only really just begun.
Here at On the Beach we’re providing a significant 
structural challenge to legacy tour operators and 

travel agents as we continue our journey to disrupt 
the online retail of beach holidays with our scalable, 
flexible, innovative technology, a strong customer-value 
proposition and a low cost base. Our model is customer-
centric, asset light, profitable and cash generative.

Visit us online at
www.onthebeachgroupplc.com (Corporate)
www.onthebeach.co.uk (UK)
www.ebeach.se (Sweden)
www.ebeach.no (Norway)
www.sunshine.co.uk

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
Contents

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Strategic Report

02       Our history timeline
03       At a glance
05       Business model
06       Chairman’s statement
08       Chief Executive’s report
11       Key performance indicators
13       Chief Financial Officer’s report
17       Risk management and principal  

risks and uncertainties
26       Corporate social responsibility
30       Awards & achievements

Governance

32       Chairman’s Statement
33       Directors’ biographies
35       Corporate Governance Statement
41       Report of the Nomination Committee
42       Report of the Audit Committee
46       Directors’ Remuneration Report
62       Other Statutory and Regulatory
           Disclosures
66       Independent Auditor’s Report to the  
members of On the Beach Group plc

73       Statement of Directors’ responsibilities in respect 
of the Annual Report and the Financial    
Statements

Financial Statements

75       Consolidated income statement and statement 

of comprehensive income
Consolidated balance sheet

76 
77     Consolidated statement of cashflows
78      Consolidated statement of changes in equity
79      Notes to the consolidated financial statements
107    Company balance sheet
108    Company statement of changes in equity
109    Notes to the Company financial statements

111    Shareholder information

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report

02       Our history timeline
03       At a glance
05       Business model
06       Chairman’s statement
08       Chief Executive’s report
11       Key performance indicators
13       Chief Financial Officer’s report
17       Risk management and principal  

risks and uncertainties
26       Corporate social responsibility
30       Awards & achievements

OUR HISTORY TIMELINE

2004

Established by CEO, Simon 
Cooper; On the Beach 
launched its first website.

2011

79%
of the Group’s bookings 
were made online.
On the Beach launched 
its own proprietary 
technology platform.

2014

On the Beach continued 
to optimise its technology 
platform, grew its direct 
contracting and invested 
in TV advertising

2016

On the Beach achieves 
outstanding profit growth 
against a challenging 
market backdrop

2007

Livingbridge acquired a 
majority stake in the Group 
for £36 million

2013

Inflexion Equity Partners 
acquired a majority stake 
in the Group from 
Livingbridge.

2015

Launched an international 
platform in Sweden under 
the “ebeach.se” domain 
name. On 28 September 
2015, On the Beach listed 
on the London Stock 
Exchange.

2017

On 9 May 2017 we completed 
the acquisition of 
Sunshine.co.uk Limited, an 
online travel agent based in the 
UK, for a net consideration of
£12.0m

2 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
STRATEGIC REPORT

At a Glance

On the Beach has again experienced strong growth, 
both in the UK and Internationally, and made its first 
significant aquisition.

Financial highlights Group

Group Revenue £m

›  Group revenue increased 17.2% to  

£83.6m (FY16: £71.3m)

›	 Group	operating	profit	before		

amortisation	and	exceptional	costs		
increased 32.8% to £30.3m (FY16: £22.8m)
›	 Group	profit	before	tax	increased	24.9%		
to £21.1m (FY16: £16.9m) including	a	net		
charge	associated	with	the	recent			
failure	of	Monarch	Airlines	Ltd	amounting		
to £2.0m (FY16: £nil)

›	 Group	adjusted	profit	before	tax(1)   

increased 33.8% to £28.5m (FY16: £21.3m) 
›	 Basic	and	diluted	earnings	per	share	of		
13.8p	is	a	25.4%	increase	on	prior	year		
(FY16: 11.0p)

›	 Adjusted	proforma	earnings	per	share(2)  

of	17.6p	is	a	35.4%	increase	on	prior	year	
(FY16: 13.0p)

›	 Strong	cash	conversion	of	79%		

(underlying	operating	cash	conversion		
88%) (FY16: 89%)

›	 Net	external	cash(3)	at	year	end	of			

£33.0m (FY16: £26.1m) 

›	 Proposed	final	dividend	of	1.9p	per	

share,	totalling	2.8p	per	share	for	the		
year	(FY16:2.2p per share),	an	increase	of		
27.2% 

›	 On	9	May	2017	we	completed	the		

acquisition	of		Sunshine.co.uk	Limited,	an		
online	travel	agent	based	in	the	UK,	for	a
net	consideration	of	£12.0m	(Note	5,		
page	87)

Financial highlights UK

›	 Revenue	up	16.7%	to	£81.9m	(FY16:  

£70.2m),	up	14%	on	a	like	for	like	basis(4)
›	 UK	operating	profit	increased	37.6%	to		

£26.0m (FY16: £18.7m)

›	 Revenue	after	marketing	costs	up	24.7%		

to	£44.9m	(FY16: £36.0m)

›	 UK	EBITDA	up	30.3%	to	£32.7m	

(FY16: £25.1m) 

›	 UK	EBITDA	as	a	percentage	of	revenue		

increased	to	39.9%	(FY16: 35.8%) 

£83.6m
+17.2%

(FY16: £71.3m)

Group Operating profit before 
amortisation & exceptional 
costs £m

£30.3m
+32.8%

(FY16: £22.8m)

Group profit before tax £m

£21.1m
+24.9%

(FY16:	£16.9m)

Group adjusted profit before tax(1) £m

Cash conversion

Net external cash(3) £m

£28.5m
+33.8%

(FY16: £21.3m)

Basic & diluted EPS p

13.8p
+25.4%

(FY16: 11.0p)

79%

(FY16:	89%)

£33.0m

(FY16: £26.1m)

Adjusted proforma EPS(2) p

Dividend per share p

17.6p
+35.4%

(FY16: 13.0p)

2.8p
+27.2%

(FY16: 2.2p per share)

(1)  Group adjusted profit before tax is the profit before taxation excluding share based  

payments £0.5m (FY16: £0.1m), exceptional costs of £2.6m (FY16: £nil) and amortisation of  
acquired intangibles of £4.3m (FY16: £4.3m).

(2)  Adjusted proforma earnings per share is Group adjusted earnings after tax(1) divided by the  

average no. of shares in issue during the year (reconciliation to GAAP measure shown in note  
10 in the notes to the financial statements).

(3)  Net external cash is defined as cash and cash equivalents excluding the trust accounts  

(reconciliation to GAAP measure shown in note 15 in the notes to the financial statements). 

UK Revenue(4) £m

UK Operating profit £m

UK Revenue after marketing costs £m

£81.9m
+16.7%

(FY16: £70.2m)

£26.0m
+37.6%

(FY16: £18.7m)

£44.9m
+24.7%

(FY16: £36.0m)

UK EBITDA  £m

UK EBITDA  % of  revenue %

£32.7m
+30.3%

(FY16: £25.1m)

39.9%

(FY16: 35.8%)

(4) 

Revenue on a like for like basis is revenue excluding the acquisition of  
Sunshine.co.uk Limited, acquired on 9th May 2017.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

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STRATEGIC REPORT

At a Glance

Financial highlights International

›	 Revenue	increased	48.0%	to	£1.7m		

›	

(FY16: £1.1m)
International	EBITDA	loss	of	£(2.0)m		
(FY16: £(1.8)m),	reflecting	continued			
investment	to	drive	market	share	growth		
in	Sweden	and	launch	of	Norway

›	 Online	cost	per	unique	visitor	increased		

15% to £1.12 (FY16: £0.98) (5)

Operational highlights UK
(excluding Sunshine.co.uk)

›	 Daily	unique	visitors	increased	by	13.6%		

to 66.0m (FY16: 58.1m) (5)(6) 

›	 Efficiencies	in	online	marketing	reduced		
spend	as	a	percentage	of	revenue	to		
41.2%	(FY16: 44.7%) (6)

›	 Branded	and	free	traffic	increased	6.7%		
to	59.3%	of	overall	traffic	(FY16: 55.6%) (6)

›	 Directly	contracted	hotel	product			
increased to 65% (FY16: 57%) (6)
›	 Revenue	per	daily	unique	visitor		
  maintained at £1.21 (FY16: £1.21) (5)(6)

Revenue increase £m

International EBITDA loss £m

£1.7m
+48.0%

(FY16: £1.1m)

£(2.0)m

(FY16: £(1.8)m)

Daily unique visitors (5)(6)

Online marketing spend % (6)

Branded & free traffic %

66.0m
+13.6%

(FY16: 58.1m)

41.2%

(FY16:	44.7%)

59.3%
+6.7%

(FY16: 55.6%)

Directly Contracted Hotels % (6)

Revenue per daily UV (5)(6)

65%

(FY16: 57%)

£1.21

(FY16: £1.21)

(5) 

 The Group now uses Google’s Universal Analytics for website tracking which allows for more 
accurate data collection across all digital devices.  Due to the differing methods of data  
collection between Universal Analytics and the old version of Google Analytics, there is a  
variance in UV reporting.  UV’s for the past 2 years have been provided on a like-for-like basis  
and from Universal Analytics.  All future reporting will be based on Universal Analytics only.

Sunshine.co.uk

(6) 

For comparability, these KPIs are stated excluding Sunshine.co.uk Limited which was acquired  
on 9 May 2017

›	
Integration	process	now	complete
›	 Sunshine’s	trading	since	acquisition	in		

line	with	expectations

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 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
	
	
 
 
	
	
	
 
	
	
 
 
 
 
 
STRATEGIC REPORT

Business Model 

STRUCTURAL 
MARKET 
GROWTH & 
Business Model
MARKET 
SHARE 
GROWTH

ADDRESSABLE MARKET

Short haul 
beach holidays 
dynamically 
packaged

X

Online
penetration

X

OTB share of 
market traffic

=

Unique 
visitors

PERSONALISE 
CUSTOMER 
PROPOSITION 
& LEVERAGE £ 
REVENUE

DRIVE 
EFFICIENT 
SHARE 
GROWTH & 
STRENGTHEN 
BRAND

X

£ Revenue per 
booking

X

Conversion

=

Revenue per 
unique 
visitor

=

Revenue

-

Unique 
visitors

X

Marketing 
spend per 
unique visitor

=

Marketing 
investment

-

Fixed and 
Variable Costs

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OTB’s business model is centred on driving efficient growth in 
market share while maintaining and improving both conversion and 
£ revenue per booking

SCALE DRIVES
OPERATIONAL 
LEVERAGE

Our strategic initiatives are focused on driving the performance of 
all of these levers

=

PBT

EBITDA growth is the cumulative effect of improvements in 
performance of all of the levers individually

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

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STRATEGIC REPORT

Chairman’s statement

“On the Beach has swiftly and effectively adapted to being a listed 
company, whilst maintaining the dynamism and entrepreneurial flair 
that has powered its continued success. During FY17 the business 
continued to improve its market position, generate impressive financial 
results, expand internationally and undertake an acquisition.”

scalable,	meaning	it	can	support	the	significant	growth	generated	
by	the	business.	Investment	into	the	On	the	Beach	brand,	
including	online	and	offline	marketing,	means	it	is	now	one	of	
the	most	visible	online	beach	holiday	brands.	This	has	resulted	
in	consumers	having	more	trust	and	confidence	in	the	brand;	
something	that	is	highly	valuable	during	uncertain	and	unstable	
times	in	the	travel	industry.

The	marketing	investment	has	delivered	growth	and	means	
that	On	the	Beach	is	well-placed	to	benefit	from	the	continuing	
structural	shifts	in	both	the	travel	market	and	wider	consumer	
behaviour.	

A	warm	welcome	to	On	the	Beach’s	third	annual	report	following	
its	listing	in	September	2015.	This	report	covers	the	financial	
year	ending	30	September	2017	(FY17).	It	is	clear	that	On	
the	Beach	has	swiftly	and	effectively	adapted	to	being	a	listed	
company	whilst	maintaining	the	dynamism	and	entrepreneurial	
flair	that	has	powered	its	continued	success.	During	FY17	the	
business	continued	to	improve	its	market	position,	generate	
impressive	financial	results,	expand	internationally	and	undertake	
an	acquisition.

We	reported	last	year	that	FY16	was	a	particularly	challenging	
year	for	the	travel	industry,	with	terrorist	attacks,	the	corporate	
failure	of	a	large	budget	tour	operator	and	the	impact	of	the	UK’s	
vote	to	leave	the	European	Union	(Brexit).	FY17	also	brought	its	
difficulties	including	further	terrorist	attacks	and	unpredictability	
caused	by	the	uncertainties	arising	from	Brexit,	such	as	currency	
fluctuation.	The	extent	of	these	challenges	was	evidenced	at	the	
commencement	of	FY18	when	Monarch	Airlines	Limited	went	
into	administration.	Despite	this	difficult	and	unstable	trading	
backdrop,	On	the	Beach’s	agility,	cutting	edge	technology	and	
focused	approach	enabled	it	to	deliver	Group	Adjusted	Profit	
Before	Tax	performance	of	£28.5m	that	was	towards	the	upper	
end	of	expectations	and	an	increase	of	33.8%	on	prior	year.	At	
the	same	time,	Adjusted	Proforma	EPS	of	17.6p	was	up	35.4%	
on	prior	year.	Given	the	headwinds	facing	the	travel	industry,	I	
would	like	to	praise	and	thank	Simon	Cooper	and	his	team	for	
this	admirable	performance.	

At	the	year-end,	On	the	Beach’s	balance	sheet	was	strong	with	
net	external	cash	balances	of	£33.0m	and	the	Board	is	pleased	
to	declare	a	final	dividend	of	1.9p	per	share,	totalling	2.8p	per	
share	for	the	year,	an	increase	of	27.2%.

On	the	Beach	is	committed	to	investing	in	its	people,	technology	
and	brand.	The	Group	recognises	the	importance	of	recruiting,	
developing	and	retaining	its	talent	and	adapts	its	HR	strategies	
to	optimise	employee	satisfaction,	recruitment	and	retention.	
To	support	our	continued	ability	to	out-innovate	the	market	
and	attract	and	retain	top	talent	we	are	actively	considering	
the	potential	relocation	of	our	head	office	within	the	Greater	
Manchester	area,	together	with	reviewing	our	reward	
mechanisms	for	top	performers.	

On	the	Beach’s	cutting	edge	technology	means	it	can	
continue	to	enhance	its	product	offering	and	improve	its	rate	
of	conversion	throughout	the	customer	journey	and	it	is	also	

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STRATEGIC REPORT

Chairman’s statement

The	Board	is	committed	to	delivering	both	top	and	bottom	line	
growth.	Where	circumstances	are	volatile,	the	business	reviews	
its	marketing	spend	to	ensure	it	is	effective	and	avoids	chasing	
unprofitable	bookings.	UK	revenue	growth	for	FY17	was	16.7%	
ahead	of	FY16	on	the	back	of	a	strong	performance	in	the	
second	half	of	the	financial	year	(H2),	where	growth	was	26%.	
Excluding	the	acquisition	of	Sunshine.co.uk	Limited,	UK	revenue	
growth	for	the	year	was	14%	ahead	of	prior	year,	with	H2	
performance	up	21%.

The	Board	evaluates	acquisition	opportunities	that	are	both	
strategic	and	earnings	enhancing.	Following	the	acquisition	of	
Sunshine.co.uk	Limited	on	9	May	2017,	I	am	delighted	to	report	
that	the	business	has	performed	in	line	with	expectations	since	
the	acquisition	and	that	the	integration	is	now	complete.

On	the	Beach	has	continued	to	make	good	progress	in	our	
international	markets,	with	full	year	revenue	growth	of	48%.	Of	
particular	note	is	the	significant	revenue	growth	in	H2	of	70%	
and	that	the	Group’s	net	investment	in	international	operations	
is	in	line	with	expectations.	This	FY17	performance	supports	
plans	to	launch	in	our	third	international	market,	Denmark,	in	
early	2018.

On	the	Beach	is	a	fast	moving	business	that	grows	with	
purpose	and	momentum.	During	FY17,	the	Group	has	made	
strong	progress	delivering	material	growth	in	both	the	UK	
and	international	markets	and	undertaken	the	Sunshine.co.uk	
Limited	acquisition	in	its	stride.	Across	every	facet	of	the	
business,	talented	employees	are	working	hard	to	develop	the	
business	further.	Granular	attention	to	detail	is	evident	across	all	
functions	with	the	customer	remaining	at	the	core	of	everything	
the	business	does.	This	customer	centric	approach	means	that	
the	business	is	innovative	in	nature	and	I’m	excited	by	the	
opportunities	that	will	be	explored	over	the	next	few	years.	The	
team	is	focused	on	delivering	excellent	value	beach	holidays	that	
meet	the	individual	demands	of	a	wide	range	of	customers.	Their	
capabilities,	passion	and	commitment	is	apparent	and	on	behalf	
of	the	Board	I	would	like	to	thank	all	my	colleagues	within	On	
the	Beach	for	their	hard	work,	efforts,	dedication	and	continued	
support.

The	Board	has	a	wide	range	of	responsibilities	and	I	would	like	to	
thank	my	fellow	non-executive	directors,	Lee	Ginsberg	and	David	
Kelly,	for	their	continual	contribution	and	support.	The	Board	
works	effectively	as	a	team	with	the	appropriate	combination	of	
examination,	control,	challenge,	support	and	encouragement	of	
the	Executive	Directors	from	the	Non-Executive	Directors.	The	
Board	carefully	reviews	ongoing	trading	performance,	agrees	
upon	the	Group’s	future	strategic	direction,	monitors	risk	and	
control	processes	and	ensures	that	corporate	governance	is	
appropriately	managed.

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During	the	year,	we	undertook	an	evaluation	of	the	directors	
and	the	functioning	of	the	Board	and	its	committees.	This	
demonstrated	that	the	Board	has	the	appropriate	balance	
of	skills,	experience	and	perspectives	on	the	Board,	which	
operates	effectually	and	is	properly	engaged.	The	Board	
remains	committed	to	profitable	growth	and	the	delivery	of	
long-term	value	for	our	shareholders.	The	performance	in	FY17	
was	pleasing	and	provided	good	momentum	for	FY18.	

The	first	quarter	of	our	financial	year	(calendar	Q4)	is	
historically	the	quietest	trading	period	for	the	Group.	The	
low	cost	carrier	summer	2018	seat	release	came	earlier	than	
last	year	and	in	part	helped	to	offset	the	disruption	caused	
by	the	Monarch	Airlines	Limited	failure	and	repeated	flight	
cancellations	borne	out	of	air	traffic	control	and	pilot	strikes.	

The	Board	is	pleased	to	report	that	current	performance	is	
in	line	with	expectations	and	believes	the	business	is	well	
positioned	for	the	key	trading	period	that	commences	in	late	
December	and	continues	into	Q1	2018.

The	Board	will	provide	a	further	update	on	trading	at	our	AGM	
on	8	February	2018.		

The	business	continues	to	invest	across	the	organisation	–	in	
its	people,	technology	and	brand.	On	the	Beach’s	strategic	
direction	centres	around	the	delivery	of	profitable	market	share	
growth	through	the	provision	of	an	excellent	value	proposition,	
exceptional	performance,	increasing	customer	retention,	
the	attraction	of	new	customers,	controlling	overheads	and	
expanding	the	territories	in	which	we	operate.	We	will	continue	
to	grow	organically	(both	in	the	UK	and	in	international	
markets)	as	well	as	through	properly	evaluated	acquisitions.	

The	Board	recognises	that	world	events	can	impact	the	
backdrop	within	which	On	the	Beach	operates.	The	last	two	
financial	years	have	demonstrated	the	agility	and	resilient	
nature	of	the	business.	The	Group	has	performed	well,	has	
invested	smartly	and	is	well-positioned	to	face	the	future	with	
confidence.	As	a	result,	I	remain	excited	about	On	the	Beach’s	
future	and	look	forward	to	the	continued	development	of	the	
business.	As	a	Board,	we	remain	confident	about	our	prospects	
and	that	our	strategy	and	business	plan	will	allow	On	the	Beach	
to	continue	to	grow	and	create	value	for	our	shareholders.

Our	AGM	will	be	held	at	11am	on	8	February	2018	at	the	
Company’s	headquarters	at	Park	Square,	Bird	Hall	Lane,	
Cheadle,	SK3	0XN.	I	look	forward	to	welcoming	shareholders.

Richard Segal
Chairman
30	November	2017

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

7

 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

Chief Executive’s report

On	the	Beach	continues	to	be	a	dynamic,	entrepreneurial	and	
ambitious	business.	We	deliver	value-for-money	beach	holidays	
to	our	customers	that	are	personalised	to	their	individual	needs.	
We	maintain	a	daily	focus	to	improve	the	quality	of	our	customer	
proposition	and	the	value	that	we	provide	to	our	growing	customer	
base.

We	have	continued	to	grow	market	share,	with	daily	unique	visitors	
to	site	in	the	UK	increasing	13.6%	year-on-year	(YOY)(1) . We have 
focused	on	driving	this	share	growth	efficiently	with	improvements	
to	our	bespoke	bid	management	capability	driving	online	marketing	
spend	as	a	percentage	of	revenue	down	8%	to	40.9%	(2016:	
44.7%)	and	our	revenue	after	marketing	costs	increased	24.7%	to	
£44.9m	(2016:	£36.0m).	

Our	continued	growth	has	been	delivered	by	executing	a	simple	
strategy	to	optimise	our	customer	proposition	to	increase	
conversion	and	improve	margin	while	driving	an	efficient	increase	
in	our	market	traffic	share	providing	further	evidence	of	our	ability	
to	gain	market	share	from	traditional	tour	operators	and	other	
online	travel	agents	(OTAs).

Growth
Growth	has	come	as	a	result	of:	
	 Driving	an	efficient	increase	in	our	share	of	market,	while		
investment	into	our	brand	has	also	increased	awareness.		
	 Daily	unique	visitors	increased	13.6%(1)	with	revenue	after		
	 marketing	costs	increasing	21%	(1),	and	with	a	different		

profile	of	offline	investment	across	the	course	of	the	year		
our	prompted	brand	awareness	at	the	end	of	summer	was		
46%	(1) (FY16: 34%).

Market
We	believe	that	overall	demand	for	short	haul	beach	holidays	
was	flat	on	the	previous	year,	but	that	a	continued	growth	in	
online	penetration	resulted	in	growth	in	our	addressable	market.	
As	one	of	the	most	visible	online	beach	holiday	brands	we	
remain	well-placed	to	benefit	from	this	ongoing	structural	shift	in	
consumer	behaviour.		

We	have	observed	the	following	market	trends:
	 Acts	of	terrorism	in	Egypt,	Tunisia	and	Turkey	in	2015	drove		
demand	from	the	East	to	West	Mediterranean	and	this		
demand	for	destinations	in	the	Western	Mediterranean		
remained	stronger	throughout	2017.

	 The	reprogramming	of	flight	capacity	out	of	the	Eastern		
	 Mediterranean	led	to	flight	overcapacity	into	the	Western		
	 Mediterranean	and	a	continued	mismatch	between	flight		

capacity	and	bed	capacity.

	 Average	flight	seat	prices	into	the	Western	Mediterranean		
fell	once	again	because	of	the	supply	/	demand	imbalance		
and	this	helped	to	offset	any	increase	in	basket	values	borne		
out	of	the	weakness	of	sterling.

	 Tour	operators	hedged	a	proportion	of	their	summer	2017		

currency	before	Brexit	and	held	a	significant	advantage	in	the		
early	sales	period	(October	2016	–	March	2017).

	 Optimisation	and	personalisation	of	our	market-leading		
	 multi-device	customer	proposition	driving	an	increase	in		
both	the	number	of	unique	visitors,	and	the	revenue	per		
unique	visitor.	Smartphone	bookings	have	increased	44%		
YOY.
Increasing	engagement	by	encouraging	visitor	login	with		
logged	in	users	up	40%	YOY.
Increasing	the	directness	of	our	relationships	with	end		
suppliers	to	achieve	65%	of	hotels	sourced	directly.

	

	

	 Continuing	to	provide	the	highest	possible	level	of	customer		
service	by	investing	in	our	service	staff	and	function	to		
increase	repeat	purchase	volumes	by	29%	YOY.

	 Driving	an	increasing	proportion	of	sales	into	exclusive		

product	whilst	maintaining	our	lean	cost	base	and	risk-free		

	 model.
	
Investing	to	increase	our	market	share	in	a	cost-effective		
	 manner	in	Sweden	and	Norway	with	plans	to	extend	this		

further	under	our	eBeach	brand	into	Denmark	in	early	2018.

	 The	acquisition	of	Sunshine.co.uk	Limited,	which	supports		
our	strategic	goal	to	drive	an	efficient	increase	in	market		
share.

(1)   UK only excluding Sunshine.co.uk

8 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
STRATEGIC REPORT

Chief Executive’s report

	 Following	the	early	sell	out	prior	to	summer	2016,	Western		
	 Mediterranean	hoteliers	removed	peak	season	early		 	

booking	discounts	in	summer	2017	to	slow	intake	and	as	a		
result	there	was	strong	availability	and	demand	in	the	run		
into summer 2017.

	 The	terrorist	attack	in	Barcelona	in	the	middle	of	August		
2017	led	to	a	slowdown	in	short	lead	time	bookings	for		
Spanish	destinations,	but	demand	for	forward	bookings		
remains	strong.

Investment in Brand
We	have	continued	to	invest	in	an	efficient	multi-channel	
approach	supported	by	our	sophisticated	bid	management	
capability	(which	optimises	the	value	gained	from	our	multi-
channel	marketing	spend)	and	this	in	turn	has	allowed	us	
to	continue	to	take	share	of	market	traffic,	with	increasing	
efficiency.	The	auction	dynamics,	which	improved	immediately	
after	the	Low	Cost	Travel	Group’s	administration	in	July	2016,	
remained	relatively	benign	throughout	FY17	with	transient	
periods	of	aggressive	spending	by	a	range	of	competitors.	

Our	brand	continued	to	strengthen,	supported	by	our	investment	
into	a	fully	national	offline	marketing	activity	and	sponsorship	
of	the	ITV	show	Benidorm.	We	completed	the	internal	build	of	
an	econometric	model	to	allow	us	to	monitor	the	effectiveness	
of	our	offline	marketing	spend	and	are	well	advanced	with	our	
planning	for	our	largest	ever	campaign	from	December	2017.	In	
the	three	years	since	we	have	launched	iPhone,	iPad	and	Android	
apps,	we	have	achieved	c.1	million	downloads	and	an	increasing	
percentage	of	traffic	and	bookings	via	our	apps.	We	have	also	
invested	to	build	booking	management	capabilities	into	our	apps	
so	that	customers	can	interact	with	us	via	the	app	throughout	
the	period	before,	during	and	after	their	holidays.	

Investment in People 
In	January	we	welcomed	our	new	CFO	Paul	Meehan.		Paul	
has	integrated	into	the	business	well	and	has	built	strong	
relationships	both	internally	and	externally.		

We	have	increased	our	investment	to	multi-skill	our	customer-
facing	staff	to	ensure	that	we	can	provide	an	even	higher	level	
of	customer	support	for	all	of	our	valued	customers.	We	are	
delighted	that	our	Net	Promoter	Scores	have	been	maintained	
and	that	our	repeat	purchase	rates	continued	to	increase	
significantly	through	FY17.	Our	dedicated	teams	have	helped	
to	minimise	the	effect	of	the	Monarch	Airlines	Limited	failure	as	
well	as	the	impact	of	air	traffic	and	pilot	strikes	on	our	valued	
customers.

The	Group	has	continued	to	invest	into	its	digital	capabilities,	
to	support	our	continued	ability	to	out	innovate	the	market	and	
attract	and	retain	the	very	best	talent.	We	are	also	reviewing	
potential	locations	within	Greater	Manchester	for	our	head	

I

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office,	and	we	have	implemented	long	term	incentive	plans	for	
top	performing	talent.	To	support	our	drive	to	a	more	exclusive	
supply	position	we	are	also	investing	into	our	service	and	
supply	functions	whilst	ensuring	that	our	scalable	business	
model	continues	to	allow	us	to	leverage	our	cost	base	by	
reducing	fixed	and	variable	costs	as	a	percentage	of	revenue.

Investment in Product
We	have	been	able	to	drive	growth	in	our	direct	contracting	
function,	building	on	the	strong	foundations	which	were	put	in	
place	in	previous	years	and	delivering	65%	of	total	hotel	buying	
through	in	house	capability,	with	significant	incremental	margin	
contribution.	The	increasing	proportion	of	directly	contracted	
product	has	continued	to	support	the	improved	customer	
satisfaction	scores	as	complaint	ratios	on	directly	contracted	
product	are	significantly	lower	than	third	party	sourced	
product. 

Our	continued	focus	to	strengthen	our	relationships	with	
key	overseas	suppliers	is	giving	us	increased	access	to	
exclusive	rates,	ring-fenced	capacity	and	OTA	exclusivity	while	
maintaining	our	no	risk,	lightweight	business	model.	

In	FY17	more	than	20%	of	our	hotel	product	was	contracted	
on	an	exclusive	basis	with	us	delivering	significant	incremental	
volume	for	our	key	partners	and	our	focus	will	be	to	continue	
to	build	on	this	base	throughout	2018.		During	the	course	
of	2016	we	built	capabilities	internally	to	allow	us	to	support	
an	in-house	programme	of	flying.	Against	the	backdrop	of	
overcapacity	into	destinations	in	the	Western	Mediterranean	
we	reduced	the	in-house	programme	and	focused	our	
attentions	on	innovative	solutions	to	deliver	incremental	
revenue	for	strategic	partner	airlines.	We	continue	to	monitor	
capacity	at	a	route	level	and	will	scale	our	in-house	programme	
if	we	believe	the	market	conditions	will	allow.

We	have	also	invested	significantly	in	our	search	technologies	
to	support	our	strategic	objective	to	drive	an	increasing	
proportion	of	differentiated	flight	and	hotel	product	and	to	
allow	us	to	build	innovative	search	tools	for	customers	who	are	
destination	agnostic.

International 
After	a	slow	start	to	FY17	where	revenue	growth	was	impacted	
by	the	tour	operator	currency	hedge	we	have	achieved	
full	year	revenue	growth	in	line	with	our	expectations	by	
delivering	a	strengthening	performance	in	H2	with	significant	
gains	in	market	traffic,	a	reduction	in	acquisition	costs	and	an	
improvement	in	awareness	of	our	brand.	Our	target	in	Sweden	
will	now	be	to	deliver	a	breakeven	performance	within	the	next	
financial	year	and	to	continue	to	build	a	presence	in	Norway	
in	our	second	full	year.		As	a	result	of	the	improvements	in	
Sweden	we	will	be	launching	our	third	international	site	in	
Denmark	in	early	2018.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

9

 
 
 
 
 
 
 
 
 
	
	
 
	
	
	
STRATEGIC REPORT

Chief Executive’s report

Strategy and Growth 
It	continues	to	be	the	Group’s	vision	to	be	Europe’s	leading	
online	retailer	of	beach	holidays.

On	the	Beach	has	delivered	significant	growth	within	a	growing	
market	over	the	last	three	years	by	evolving	a	strategy	based	
around	the	following	principles:

1.	 Out-innovating	through	agility	and	investment	in	talent	and		

technology

2.	 Driving	an	efficient	increase	in	market	share
3.	 Optimising	and	personalising	our	multi-device	customer		

proposition

4.	 Leveraging	increased	revenue	through	direct	and		

differentiated	supply

4.		 Leveraging	increased	revenue	through	direct	and		

differentiated	supply

	 Building	a	programme	of	direct	and	differentiated	supply	to		

leverage	margin	and	gain	market	share

	 Building	our	in-house	capability	to	increase	visibility	of		

differentiated	product

	 Differentiating	an	exclusive	product	offering	through			

innovative	and	attractive	customer	and	supplier	payment		
terms

5.		 Expanding	our	model	into	new	source	markets	and	products:
	 Leveraging	core	capabilities	to	expand	internationally,		

delivering	improvements	to	key	drivers	of	conversion,	cost		
per	unique	visitor	and	branded	share	of	traffic	

	 Driving	positive	returns	with	a	significant	market	share	in		

5.	 Expanding	our	model	into	new	source	markets	and	products

Sweden	

Our	key	strategic	pillars	for	FY18	remain	as:

	 Rolling	out	fully	formed	proposition	into	further	source		
	 markets
	 Expanding	our	long	haul	offering	to	monetise	existing		

1.		 Out-innovating	through	agility	and	investment	in	talent	and		

search	volumes

technology

	 Continuing	to	invest	into	our	people	and	our	platform	which		
allows	us	to	innovate	at	an	increasing	pace	and	in	doing	so,		
stay	ahead	of	the	competition
Introducing	company-wide	values	based	on	innovation,		
simplicity,	communication,	respect	and	great	customer		
experience

	

	 Reviewing	the	location	of	our	headquarters	and	reward		

schemes	to	ensure	we	are	well	placed	to	attract	and	retain		
the	best	talent

2.		 Driving	an	efficient	increase	in	market	share
	

Investing	in	an	efficient	multi-channel	approach	supported		
by	our	sophisticated	bid	management	capability	
Increasing	investment	offline	in	conjunction	with
econometric	modelling	capability	to	strengthen	brand		
awareness	and	to	ensure	marketing	investment	is	efficient

	

	 Driving	performance	improvements	in	Sunshine.co.uk		

Limited	and	reinvesting	a	proportion	of	these	synergies	to		
drive	increased	online	visibility

	 Seeking	further	value-enhancing	merger	and	acquisition		

opportunities

3.		 Optimising	and	personalising	our	multi-device	customer		

proposition:

	 Driving	an	increasingly	simplified	customer	experience		

across	multiple	devices	by	continually	testing	changes	to		
the	website	versus	a	control	to	increase	conversion

	 Encouraging	login	and	showing	the	most	relevant	product		
to	all	site	visitors	on	all	devices	at	the	earliest	possible		
opportunity

	 Building	a	multifunctional	app	to	engage	directly	with	users		
and	provide	a	higher	standard	of	service	in	an	efficient		

  manner

	 Building	tools	to	inspire	customers	who	are	destination		

agnostic

Current trading and outlook
The	first	quarter	of	our	financial	year	(calendar	Q4)	is	historically	
the	quietest	trading	period	for	the	Group.	The	low	cost	carrier	
summer	2018	seat	release	came	earlier	than	last	year	and	in	
part	helped	to	offset	the	disruption	caused	by	the	Monarch	
Airlines	Limited	failure	and	repeated	flight	cancellations	borne	
out	of	air	traffic	control	and	pilot	strikes.	On	many	of	the	
routes	from	regional	departure	points	where	Monarch	had	a	
higher	proportion	of	the	flight	capacity	we	are	already	seeing	
replacement	capacity	being	positioned.	In	calendar	Q4	last	year	
sales	for	summer	2017	were	impacted	by	the	tour	operator	
currency	hedge	and	the	Western	Mediterranean	hotel	price	
inflation.	Neither	of	these	headwinds	have	been	prevalent	in	
the	start	to	FY18.	In	addition	to	this,	consumer	appetite	for	and	
capacity	travelling	to	destinations	in	the	Eastern	Mediterranean	
are	strongly	up	year	on	year	and	against	this	backdrop	the	Board	
is	pleased	to	report	that	current	performance	is	in	line	with	
expectations	and	believes	the	business	is	well	positioned	for	
the	key	trading	period	that	commences	in	late	December	and	
continues	into	Q1	2018.

The	Board	will	provide	a	further	update	on	trading	at	our	AGM	
on	8	February	2018.		

Simon Cooper
Chief Executive Officer 
30	November	2017

10 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
STRATEGIC REPORT

Key Performance Indicators

UK Segment: Revenue

Marketing spend as a percentage of revenue

Continuing	growth	with	an	increase	of	16.7%	on	
the	prior	year

Marketing	%	of	revenue	decreased	to	40.9%	(2016:	44.7%)	
excluding	offline	and	to	45.2%	(2016:	48.7%)	including	offline.

£82m

£70m

£62m

£46m

£38m

60%

50%

40%

30%

20%

10%

0%

52.8%

50.7%

49.9%

51.3%

48.6%

48.7%

44.7%

45.2%

40.9%

2013

2014

2015

2016

2017

2013

2014

2015

2016

2017

Daily UVs (millions) & revenue per daily UV (1) (2)

Costs as percentage of revenue

Daily UVs:	Number	of	individuals,	as	defined	by	
an	IP	address,	visiting	pages	from	the	onthebeach.
co.uk	website	during	a	24	hour	period
Daily	UVs	have	increased	by	14%	whilst	revenue	per	daily	
UV	maintained	at	£1.21	

Fixed costs:		Includes	head	office	salaries,	office	related	costs	
and	IT	expenditure
Variable costs: Comprise	mainly	of	contact	centre	wages	and	
credit	card	fees

£1.21

£1.21

£1.15

£0.96

£0.93

80

70

60

50

40

30

20

10

-

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a
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v
e
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%
s
t
s
o
C

19%

17%

15%

13%

11%

9%

7%

5%

£60m

£50m

£40m

£30m

£20m

£10m

£0m

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2013

2014

2015

2016

2017

2013

2014

2015

2016

2017

Legend

Daily Uvs 2012 - 2016

Daily Uvs 2017

Revenue per Daily UV

Variable Costs

Fixed Costs

Total Costs excluding Holding Co. Costs

(1)   UK only excluding Sunshine.co.uk
(2)   The Group now uses Google’s Universal Analytics for website tracking which allows for more accurate data collection across all digital devices.   

Due to the differing methods of data collection between Universal Analytics and the old version of Google Analytics, there is a variance in UV  
reporting and the associated metrics that use UV’s (i.e. Cost per UV, revenue per UV).  UV’s, and associated metrics, for the past 2 years have  
been provided on a like-for-like basis and from Universal Analytics.  All future reporting will be based on Universal Analytics only.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

Key Performance Indicators

Direct contracting as a percentage of bed supply

Direct Contracting: sourcing	hotel	beds	for	
customers	directly	from	hotels	rather	than	via	
third-party	bed-banks	as	intermediaries
Continuing	growth	to	65%

Operating cash and cash conversion as a percentage of 
adjusted EBITDA

Operating cash: 	Cash	generated	from	continuing	operations	
less	capital	expenditure
Cash conversion:  Operating	cash	before	exceptional	items	as	
%	of	adjusted	EBITDA

70%

60%

50%

40%

30%

20%

10%

0%

30

25

20

m
£

15

10

5

0

140%

120%

100%

80%

60%

40%

20%

0%

2014

2015

2016

2017

2013

2014

2015

2016

2017

Cash Conversion %

International Segment: Revenue

Share	growth	with	an	increase	in	revenue	of	48%

Adjusted profit before tax

Adjusted	profit	before	tax(3)
YOY	growth	33.8%

£1.7m

£1.1m

£0.7m

£0.1m

£28.5m

£21.3m

£14.5m

£10.5m

£9.9m

2014

2015

2016

2017

2013

2014

2015

2016

2017

(3)   Adjusted profit before tax is stated before exceptional costs of £2.6m (2016: £  

nil), amortisation of acquired intangibles of £4.3m (2016: £4.3m), share based payments  
£0.5m (2016: £0.1m) 

12 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
STRATEGIC REPORT

Chief Financial Officer’s report

The	Group	organises	its	operations	into	two	principal	financial	
reporting	segments,	being	UK	(the	“UK	Segment”	the	Group’s	
established	market)	and	International	(the	“International	
Segment”	the	Group’s	new	markets).		For	FY17,	the	UK	segment	
includes	the	performance	of	Sunshine.co.uk	from	the	date	of	
acquisition,	9th	May	2017.	In	each	of	the	UK	Segment	and	the	
International	Segment,	the	Group	offers	dynamically	packaged	
holidays	but	with	options	to	book	single	element	products	such	
as	flights	or	hotels.

 (2)   Revenue on a like for like basis is revenue excluding the acquisition of Sunshine.co.uk  
Limited, acquired on 9th May 2017. Revenue in respect of Sunshine.co.uk Limited for  
the period since acquisition amounted to £1.9m

(3)   UK only excluding Sunshine.co.uk
(4)   The Group now uses Google’s Universal Analytics for website tracking which allows  
for more accurate data collection across all digital devices.  Due to the differing  
methods of data collection between Universal Analytics and the old version of Google  
Analytics, there is a variance in UV reporting and the associated metrics that use UV’s 
(i.e. Cost per UV, revenue per UV).  UV’s, and associated metrics, for the past 2
years have been provided on a like-for-like basis and from Universal Analytics.  All
future reporting will be based on Universal Analytics only.

Revenue increase £m

Revenue after marketing costs £m

£81.9m
+16.7%

(FY16: £70.2m)

£44.9m
+24.7%

(FY16: £36.0m)

UK EBITDA £m

UK EBITDA  %

£32.7m
+30.3%

(FY16: £25.1m)

39.9%

(FY16: 35.8%)

UK Segment performance

Revenue		
Revenue	after	marketing	costs	
Variable	costs	
Fixed	costs	
Holding	Company	costs	
Depreciation	and	amortisation	(1)	
EBIT	
EBITDA	after	Holding	
Company	Costs
EBITDA	%		

2017 
£m 
81.9		
44.9	
(4.9)	
(6.2)	
(1.1)	
(2.4)	
30.3	
32.7	

2016 
£m 
70.2		
36.0	
(4.3)	
(6.0)	
(0.6)	
(2.0)	
23.1	
25.1	

39.9%	 35.8% 

Change
%
16.7%
24.7%

31.2%
30.3%

(1) 

Excludes amortisation of acquired brand and website technology intangible assets of  
£4.3m (2016: £4.3m)

Revenue and marketing costs
Revenue	increased	by	16.7%	to	£81.9m	(FY16: £70.2m). On 
a	like	for	like	basis2,	revenue	increased	by	14.0%	to	£80.0m	
(FY16: £70.2m)	with	strong	growth	in	H2	of	21%.	Revenue	per	
daily	unique	visitor	was	maintained	at	£1.21	(FY16 £1.21)3 and 
revenue	per	booking	was	2.5%	higher	at	£179.6	per	booking	
(FY16: £175.1)3	this	was	largely	due	to	further	strengthening	and	
increasing	the	directness	in	our	relationships	with	our	suppliers	
through	the	volume	of	in-house	accommodation	bookings	to	
64% (FY16: 57%)3.  

Marketing	expenses	(excluding	offline)	for	the	year	to	30	
September	2017	as	a	percentage	of	revenue	decreased	to	41.2%	
(FY16: 44.7%)3	with	total	spend	of	£32.9m	(FY16: £31.4m)3 
driving	an	efficient	increase	in	our	share	as	we	continue	to	
invest	in	the	sophistication	of	our	in	house	bid	tools.		We	have	
again	increased	spending	in	the	year	on	offline	TV	advertising	
campaigns	to	£3.5m	(FY16: £2.8m). 	Our	continuation	of	a	
full	national	campaign	together	with	sponsorship	of	the	ITV	
Benidorm	programme	for	the	first	time,	to	drive	greater	brand	
awareness.

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13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

Chief Financial Officer’s report

EBITDA
We	continue	to	leverage	our	lightweight	cost	base	and	as	a	
result	there	has	been	a	further	fall	in	costs	as	a	percentage	of	
revenue:

Overhead as % of revenue

International	Segment	performance

Revenue £m

£1.7m
+48.0%

(FY16: £1.1m)

EBITDA £m

£(2.0)m

(FY16: £(1.8)m

Variable	costs	%	revenue		
Fixed	costs	%	revenue	
Holding	Company	costs	%	revenue	
Total 

2017 
6.0%		
7.6%	
1.3%	
14.9% 

2016
6.1%
8.5%
0.9%
15.5%

Adjusted profit before tax
The	Group	reports	adjusted	profit	before	tax	to	highlight	the	
impact	of	one-off	and	other	discrete	items	and	to	allow	better	
interpretation	of	the	underlying	performance	of	the	business.

Variable	costs,	which	comprise	mainly	of	contact	centre	wages	
and	credit	card	fees,	are	closely	linked	to	booking	volumes	and	
continue	to	improve	from	IT	developments	and	in	the	ability	for	
customers	to	manage	their	bookings	more	effectively	online,	to	
6.0%	of	revenue	(FY16: 6.1%).	Continued	operational	leverage	
and	the	revenue	benefit	of	direct	relationships	reduced	overhead	
costs	as	a	percentage	of	revenue	to	7.6%	(FY16: 8.5%).  

Adjusted profit before tax   

Group	profit	before	taxation		
Amortisation	of	acquired	intangibles	
Share	Based	Payments	
Exceptional	Costs	 	
Adjusted	profit	before	tax	

2017 
  £m 
	21.1		
		4.3	
		0.5	
		2.6	
	28.5	

2016 
  £m 
	16.9		
		4.3	
		0.1	
			-	
	21.3	

Change
%
24.9%

33.8%

Finance costs
The	finance	cost	for	the	year	was	£(0.1)m	(FY16: £0.1m).	During	
the	year,	the	Group	extended	its	revolving	credit	facility	from	
£30	million	up	to	£35	million	to	cover	the	increased	seasonal	
working	capital	requirements	as	a	result	of	the	acquisition	of	
Sunshine.co.uk,	but	with	strong	cash	management	the	maximum	
drawdown	during	the	year	was	£22.0m.

Share based payments
The	Group	implemented	a	long	term	incentive	plan	in	May	2016	
as	detailed	in	the	remuneration	report.	Further	options	under	the	
scheme	were	granted	in	May	2017.	In	accordance	with	IFRS2,	
the	Group	has	recognised	a	non-cash	charge	of	£0.5m	(FY16: 
£0.1m).

Holding	company	costs	have	increased	in	the	year	by	£0.5m	to	
£1.1m (FY16: £0.6m)	due	to	share	based	payment	charges	of	
£0.5m (FY16: £0.1m).

EBITDA	of	£32.7m	(FY16: £25.1m)	increased	by	30.3%	and	
EBITDA	as	a	percentage	of	revenue	increased	from	35.8%	to	
39.9%.	The	closest	GAAP	equivalent	measure	to	EBITDA	is	UK	
operating	profit	which	increased	by	37.6%	to	£26.0m	(FY16: 
£18.9m).

International Segment performance

Revenue  
Revenue	after	marketing	costs	
Variable	costs	
Fixed	costs	
Depreciation	and	amortisation	
EBIT	
EBITDA	 	

Change
%
48.0%

2017 
  £m 
  1.7  
	(1.6)	
	(0.2)	
	(0.2)	
	(0.2)	
	(2.2)	
	(2.0)	

2016 
  £m 
  1.1  
	(1.4)	
	(0.2)	
	(0.2)	
	(0.1)	
	(1.9)	
	(1.8)	

In	addition	to	the	international	platform	in	Sweden,	operating	
under	the	‘www.ebeach.se’	domain	and	launched	early	in	2015,	
the	Group	also	launched	a	further	international	platform	in	
Norway	in	FY17,	operating	under	the	‘www.ebeach.no’	domain.

Losses	are	derived	almost	entirely	from	the	marketing	investment	
required	to	drive	brand	awareness	and	share	of	traffic	which	will	
in	turn	improve	efficiency.	The	closest	GAAP	equivalent	measure	
to	EBITDA	is	operating	loss	which	increased	to	£(2.2)m	(2016: 
£(1.9)m).

14 

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Group profit before taxation £m

Adjusted profit before tax £m

£21.1m
+24.9%

(FY16:	£16.9m)

£28.5m
+33.8%

(FY16: £21.3m)

Profit for the year £m

Adjusted profit for the year £m

£18.0m
+25.9%

(FY16:	£14.3m)

£22.9m
+35.5%

(FY16:	£16.9m)

Basic EPS p

Adjusted proforma EPS pence

13.8p
+25.4%

(FY16: 11.0p)

17.6p
+35.4%

(FY16: 13.0p)

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STRATEGIC REPORT

Chief Financial Officer’s report

Exceptional items
Exceptional	items	for	the	year	to	30	September	2017	were	
£2.6m (FY16: £ nil).		These	costs	relate	to	deal	costs	in	relation	
to	the	acquisition	of	Sunshine.co.uk.Limited	amounting	to	£0.6m	
(FY16: £nil)	and	the	net	costs	associated	with	the	recent	failure	
of	Monarch	Airlines	Ltd.	amounting	to	£2.0m	(FY16: £nil). 

This	represents	the	expected	one-off	costs	associated	with	
helping	customers	to	organise	alternative	travel	arrangements	
or	providing	refunds	following	the	failure	and	is	stated	net	of	the	
anticipated	claim	of	£5.0m,	under	the	Scheduled	Airline	Failure	
Insurance	policy	or	chargeback.

Taxation
The	Group	tax	charge	of	£3.1m	represents	an	adjusted	
effective	tax	rate(1)	of	12.0%	(FY16: 12.5%)	which	was	lower	
than	the	standard	UK	rate	of	19%	(FY16: 20.0%).	In	2017	this	
was	affected	by	a	deferred	tax	credit	of	£0.6m	(FY16: £0.9m) 
released	in	line	with	the	amortisation	of	£4.3m	on	the	valuation	
of	acquired	intangibles,	together	with	a	credit	of	£1.1m	(FY16: 
£nil)	in	respect	of	the	settlement	of	Advance	Thin	Capitalisation	
Agreements	from	FY14	and	FY15.

(1)   Adjusted effective tax rate is calculated as taxation charge divided by adjusted profit  

before tax and exceptional items.

Earnings per share
Basic	earnings	per	share,	calculated	for	the	current	and	
comparative	period,	is	based	on	the	weighted	average	number	
of	shares	in	issue	and	has	improved	by	25.4%	to	13.8	pence	in	
FY17 (FY16: 11.0 pence).

The	adjusted	proforma	basic	earnings	per	share	based	on	
adjusted	earnings	increased	35.4%	to	17.6	pence	(FY16: 13.0 
pence).	The	table	below	shows	the	adjustment	from	actual	
earnings:

Profit	for	the	year	 	
Add	backs:
Share	based	payments	(net	of	tax)	
Exceptional	costs	(net	of	tax)	
Amortisation	of	acquired	intangibles	
Deferred	tax	asset	on	acquired	
intangibles	
Prior	year	tax	adjustment	
Adjusted profit for the year   
Number	of	ordinary	shares	in	issue
at		year	end;	assumed	to	be	
outstanding	for	the	full	year	and	
comparative	period	(millions)	
Adjusted	proforma	earnings			
per share (pence) 

2017 
  £m 
	18.0		

2016 
  £m 
	14.3		

Change
%
25.9%

		0.4	
		2.2	
		4.3	
	(0.9)	

		0.1	
			-	
		4.3	
	(1.8)	

	(1.1)	
 22.9 

			-	
 16.9 

 35.5%

130.4	

130.4	

  17.6 

  13.0 

 35.4%

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
 
 
Adjusted operating cash flow £m

Operating cash conversion %

£24.6m
+17.1%

(FY16: £21.0m)

79%

(FY16:	89%)

Dividend per share p

Net cash (£’m)

2.8p
+27.2%

(FY16: 2.2p)

£33.0m
+26.4%

(FY16: £26.1m)

STRATEGIC REPORT

Chief Financial Officer’s report

Cash flow and net debt
The	Group	continues	to	see	strong	cash	generation	with	
operating	cash	flows	17.6%	higher	at	£24.6m	(FY16: £21.0m), 
resulting	in	cash	conversion	of	79%	(FY16: 89%).	Excluding	the	
working	capital	movement	resulting	from	the	acquisition	of	
Sunshine.co.uk.	Ltd.	and	the	provision	for	exceptional	costs	at	
year	end,	underlying	operating	cash	conversion	is	88%.		

Cashflow and Net Debt 

EBITDA	excluding	Share	based	
payments	charges	 	
Capitalised	development	spend	
Movement	in	working	capital	
Capital	expenditure	
Adjusted operating cash flow 
Operating	cash	conversion	 	

2017 
£m 
31.2		

2016 
£m 
23.4		

Change
%
33.3%

(2.7)	
(3.4)	
(0.5)	
24.6 
79%	

(2.4)	
0.6	
(0.6)	
21.0 
89%

17.1%

Net	external	cash	at	the	year-end	was	£33.0m	(2016: £26.1m).

Dividend
The	Directors	are	recommending	a	final	dividend	of	1.9p	per	
share,	totalling	2.8p	per	share	for	the	year	(FY16: 2.2p per share), 
an	increase	of	27.2%.	Subject	to	shareholders’	approval	at	the	
Annual	General	Meeting	(‘AGM’)	on	8	February	2018,	the	
dividend	will	be	paid	on	15 February 2018	to	shareholders	on	
the	register	of	members	at	the	close	of	business	on	12 January 
2018.

Paul Meehan
Chief Executive Officer 
30	November	2017

16 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
	
	
	
	
STRATEGIC REPORT

Risk management & principal risks 
and uncertainties

The Board believes that effective risk management is critical to ensure that the 
Group can deliver on its strategic objectives and to ensure long-term sustainable 
growth. As such, the Directors have carried out a robust assessment of the principal 
risks and uncertainties facing the Group, including those that could threaten its 
business model, growth, future performance, solvency or liquidity.

In	this	section	of	the	Strategic	Report,	we	explain	our	approach	to	risk	management,	set	out	the	principal	
risks	and	uncertainties,	together	with	an	explanation	of	how	those	risks	are	managed	and	we	outline	how	
the	risk	profile	has	changed	since	the	2016	Annual	Report.	

RISK MANAGEMENT - RESPONSIBILITIES

Area of the business

Risk management role

Board

The	Board	has	overall	responsibility	for	ensuring	maintenance	of	a	sound	system	of	internal	
control	and	risk	management.		It	reviews	the	effectiveness	of	the	Group’s	risk	and	control	
processes	to	support	its	strategy	and	objectives.

Audit Committee

The	Audit	Committee	has	the	responsibility	to	review	the	Group’s	internal	controls	and	risk	
management	systems.

Executive 
management team

The	executive	management	team	are	responsible	for:
›	
›	 promptly	highlighting	to	the	Board	any	major	risks	to	the	business	of	which	the	Board	are		

identifying,	monitoring	and	managing	risk	on	a	daily	basis;

not	aware,	together	with	their	proposals	for	management	of	those	risks;
›	
implementing	action	plans	for	management	of	risks	as	agreed	with	the	Board;	and
›	 maintaining	risk	registers	and	sharing	these	with	the	Board	and	Audit	Committee.

RISK MANAGEMENT – PROCEDURES

Identification and evaluation of risks 
Identify	key	risks,	assess	likelihood	
and	quantify	impact,	identify	current	
management	and	mitigation,	and	
proposed	action	plan.	
Record	in	risk	registers	which	are	
reviewed	and	approved	by	the	Board.

Management of risks 
The	executive	management	
implement	the	risk	management	plans	
agreed	by	Board	and	monitor	changes	
in	risks	or	risk	management	plans	on	
an	ongoing	basis,	reporting	to	Board	
as	part	of	monthly	Board	meetings	
or	on	an	ad	hoc	basis	as	appropriate.	
Where	management	identifies	a	major	
new	risk,	or	a	significant	increase	
to	an	existing	risk,	management	
arrange	a	planning	session	with	each	
area	of	the	business	represented	to	
agree	a	bespoke	and	detailed	risk	
management	plan,	so	that	if	the	risk	
materialises,	it	can	be	managed	in	an	
orderly	fashion.	

Monitoring 
Risk	registers	are	reviewed	and	
updated	twice	annually	as	a	matter	of	
course	by	the	executive	management	
team,	as	well	as	on	an	ad	hoc	basis	as	
required.	Risk	registers	are	reviewed	
on	an	annual	basis	by	the	Board	
and	the	Audit	Committee	as	part	of	
their	review	of	internal	controls	and	
risk	management	procedures.	We	
also	review	annually	the	parameters	
within	which	we	assess	and	quantify	
risk,	reviewing	the	categories	and	
quantification	of	impact,	and	the	
time	period	that	should	be	taken	into	
account	when	assessing	likelihood	that	
a	risk	will	materialise.

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17

 
 
 
 
 
 
 
 
 
	
	
STRATEGIC REPORT

Risk management & principal risks and uncertainties

GOING CONCERN AND VIABILITY STATEMENT

Going concern
The	directors	have	prepared	cash	flow	forecasts	that	include	
key	assumptions	in	respect	of	the	trading	subsidiaries	
booking	numbers,	booking	profiles,	commission	rates	and	
debtor	collection	periods.		The	Directors	have	a	reasonable	
expectation	that	the	Company	and	the	Group	as	a	whole	have	
adequate	resources	to	continue	in	operational	existence	for	the	
foreseeable	future	on	both	base	case	and	sensitised	forecasts.		
Accordingly,	the	financial	statements	have	been	prepared	on	a	
going	concern	basis.

Viability statement
In	accordance	with	the	provision	of	C.2.2.	of	the	2016	revision	
of	the	UK	Corporate	Governance	Code	(the	Code),	the	Directors	
have	assessed	the	prospects	of	the	Company	over	the	three	
year	period	to	30	September	2020,	being	the	period	considered	
under	the	Group’s	three	year	strategic	plan.

The	Directors	confirm	that	they	have	a	reasonable	expectation	
that	the	Group	will	continue	to	operate	and	meet	its	liabilities,	as	
they	fall	due,	for	the	next	three	years.	In	making	this	statement	
the	Directors	have	considered	the	Group’s	current	position	and	
prospects,	the	Group’s	strategy,	and	the	principal	risks	facing	the	
Group	as	detailed	on	pages	21	to	25	and	the	potential	impact	of	
these	on	the	business	model,	future	performance	and	liquidity	
over the period.

The	Directors	have	also	taken	account	of	the	Group’s	ability	to	
renew	the	credit	facility	at	an	appropriate	level.

CHANGE TO RISK PROFILE SINCE 2016 ANNUAL REPORT

The	nature	of	the	principal	risks	and	uncertainties	faced	by	the	Group	remain,	on	the	whole,	the	same	as	last	year,	although	the	risk	
profile	has	changed	in	a	number	of	areas.		Three	key	factors	affecting	the	Group’s	risk	profile	are	Brexit,	regulatory	changes	and	security	
of	supply.	We	do	not	consider	that	these	constitute	new	risks	but	rather,	they	are	factors	which	exacerbate	existing	risks	in	a	number	
of	areas,	as	outlined	below.	

Factor

Risks impacted

Explanation

Vote to leave the 
European Union 
(known as “Brexit”)

Consumer	confidence
Supply	chain	risk	(supplier	
failure)	
Competition	risk
People	risk	
Foreign	exchange	risk	
VAT	complexity	
Regulatory	risk
Availability	of	flights

›	 As	part	of	the	Brexit	negotiations,	new	aviation	rights	need		
to	be	agreed	with	the	remaining	EU	member	states	and		
standalone	agreements	need	to	be	reached	with	non-EU		
	 members.	Without	such	a	deal,	planes	cannot	fly.		Although		

it	is	considered	almost	inconceivable	that	no	aviation	deal	will		
be	done,	there	is	a	theoretical	risk	that	if	agreements	are	not		
reached,	planes	cannot	fly,	so	the	Group	would	be	unable	
to	offer	flights	to	its	customers	which	would	have	a		 	
catastrophic	impact	on	the	business	and	the	whole	travel		
industry.	We	are	confident	that	this	is	purely	a	theoretical		
risk.	However,	it	is	feasible	that	a	delay	in	agreeing	a	deal		
could	lead	to	low	cost	carriers	delaying	their	flight	releases		
for	2019	if	the	positon	relating	to	air	traffic	rights	is	not	clear		
by	summer	2018	which	could	result	in	a	reduced	opportunity		
for	the	Group	to	sell	both	flights	and	holidays.	The	Group		
continues	to	develop	plans	to	mitigate	this	risk.

18 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

	
	
	
	
	
	
	
	
	
	
	
	
	
	
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STRATEGIC REPORT

Risk management & principal risks and uncertainties

CHANGE TO RISK PROFILE SINCE 2016 ANNUAL REPORT

Factor

Risks impacted

Explanation

Vote to leave the 
European Union 
(known as “Brexit”)
(continued)

Consumer	confidence
Supply	chain	risk	(supplier	
failure)	
Competition	risk
People	risk	
Foreign	exchange	risk	
VAT	complexity	
Regulatory	risk
Availability	of	flights

Regulatory Changes

Consumer	confidence
Reputation	risk
Regulatory	risk

›	 Since	the	referendum,	the	currency	markets	have		

destabilised	and	the	pound	has	dropped	significantly	in	value,	

	 making	holidays	more	expensive	and	causing	greater

currency	fluctuations.	Tour	operators	purchase	currency	in
advance,	whereas	OTAs	tend	to	purchase	currency	to	match
orders	so	(as	happened	in	2017)	if	the	pound	weakens,
the	tour	operators	have	an	advantage	over	OTAs.	The	Group
continues	to	monitor	this	issue	and	develop	plans	to	mitigate
this	risk.

›	 Economists	have	warned	that	the	UK	may	fall	into	a

recession	post	Brexit	and	this	could	also	impact	on	consumer
confidence.	

›	 Uncertainty	remains	as	to	the	impact	of	Brexit	on	UK	law	and
	 VAT	law.	
›	 The	uncertain	trading	environment	has	increased	risks	to

the	business	in	terms	of	supplier	failure	(e.g.	Monarch),	but
also	mitigated	the	competition	risk	as	competitors	with	less
resilient	business	models	could	fail.			

›	 The	Group	employs	many	EU	citizens	who	are	not	UK
nationals,	in	key	areas	such	as	IT	development,	and
restrictions	on	freedom	of	movement	may	restrict	the

	 Group’s	ability	to	attract	and	retain	talent.

›	 There	are	a	number	of	pieces	of	new	legislation	coming		

into	force	in	2018	which	will	bring	regulatory	challenge	for		
the	business.		Any	incorrect	application	of	the	new	rules		
could	lead	to	fines	and	/	or	damage	the	Group’s	reputation		
and	there	are	costs	to	the	business	to	comply	with	the	new		
rules.		

›	 Pursuant	to	the	Package	Travel	Directive	(PTD),	from	1	July		

2018	each	booking	taken	by	the	Group	which	comprises	two		
or	more	services	will	be	considered	a	“package”.		This	means		
that	the	Group	will	have	certain	statutory	liabilities	in	relation		
to	the	performance	of	each	element	of	the	package;	this	is		
not	the	case	under	existing	legislation.		Post	implementation		
of	the	PTD	the	costs	of	conducting	business	are	likely	to		
increase	and	there	is	increased	potential	for	reputational	risk.			
Insurance	will	be	put	in	place	to	mitigate	the	Group’s			
exposure	as	well	as	the	operational	and	legal	infrastructure	to
deal	with	the	new	responsibilities.

›	 The	General	Data	Protection	Regulation	(GDPR)	comes
into	force	in	May	2018	and	will	mean	some	changes	to		
the	way	in	which	the	Group	collects,	processes	and	uses	
data.		Fines	for	non-compliance	can	be	up	to	€20	million.			
The	Group	has	a	GDPR	compliance	steering	group	which	is		
planning	implementation	to	ensure	compliance.		

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STRATEGIC REPORT

Risk management & principal risks and uncertainties

CHANGE TO RISK PROFILE SINCE 2016 ANNUAL REPORT

Factor

Risks impacted

Explanation

Regulatory Changes
(continued)

Consumer	confidence
Reputation	risk
Regulatory	risk

›	

In	January	2018	the	Second	Payment	Services	Directive		
comes	into	force	which	means	that	the	Group	will	not	be	
permitted	to	charge	for	credit	card	payments	but	will			
continue	to	incur	costs.

›	 Any	unfavourable	interpretation	of	existing	laws	could
adversely	affect	the	Group’s	business	and	financial
performance.

Security of Supply

Consumer	confidence
Supply	chain	risk	(supplier	
failure)

›	 The	Group	relies	entirely	on	third	parties	for	the	supply	of	
flights,	hotels	and	other	holiday	constituents	and	the			
challenging	market	backdrop	increases	the	risk	of	supplier
failure.	The	failure	of	a	supplier	can	result	in	significant	costs
for	the	company	(detailed	in	section	1.2.2	below).	The	costs		
of	an	airline	failure	are	mitigated	by	the	Group’s	ability	to
recover	the	flight	costs	(e.g.	through	chargeback	rights	and
insurance).	The	group	had	scheduled	airline	failure	insurance
in	place	in	relation	to	the	failure	of	Monarch.	Due	to	the
unprecedented	scale	of	the	failure,	the	insurer	is	still	in	the
course	of	processing	the	claim.	The	claim	process	is
progressing	well	and	the	group	is	confident	of	the	prospects		
of	recovery.	

›	 Recent	supplier	failures	(e.g.	Monarch	Airlines)	makes

customers	nervous	about	booking	holidays,	however	this	is
	 mitigated	by	the	Group’s	ATOL	protection	and	trust	accounts.
›	 The	Group	does	not	have	relationship	agreements	in	place
	 with	a	number	of	low-cost	airlines,	certain	of	whom	have
sought	to	block	the	Group’s	access	to	their	websites	using
technological,	legal,	or	other	means	and	may	do	so	in	the
future.		If	successful	the	Group’s	offering	may	be	less
extensive	which	could	have	a	material	adverse	effect	on	the

	 Group’s	business.

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Risk management & principal risks and uncertainties

1.  TRADING

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.1 
Consumer 
Confidence Risk

1.2.1 
Supply Chain Risk 
(Security of supply)

1.2.2 
Supply Chain Risk 
(Supplier failure)

›	 A	recession	or	reduced	economic		
growth	can	lead	to	reduced	job
security	and	a	reduction	in	consumer
leisure	spending	capacity.	A	weak
pound	makes	holidays	more	expensive.
The	Brexit	vote	has	increased	this	risk.

›	 Failures	of	other	OTAs	and	suppliers
(e.g.	Monarch)	make	customers	
nervous	about	booking	holidays.
›	 Terrorist	attacks,	especially	those	in		
tourist resorts, undermine consumer
confidence	and	cause	consumer
behaviour	to	shift:	some	may	choose
not	to	book	a	holiday,	some	will	delay
booking	their	holidays	(causing	a
shortening	of	lead	times),	and	some
	 may	choose	a	different	destination	(e.g.

the	shift	from	east	to	west
	 Mediterranean	destinations).

The	Group	does	not	have	relationship	
agreements	in	place	with	a	number	of	
airlines.	The	Group	is	currently	able	to	
use	technology	to	access	flight	data	and	
place	bookings	on	behalf	of	customers.	
Certain	airlines	have	sought	to	hinder	or	
block	the	Group’s	access	to	their	websites	
using	technological,	legal	or	other	means	
and	may	do	so	in	the	future.		If	successful,	
the	Group’s	offering	may	be	less	extensive	
which	could	have	a	material	adverse	effect	
on	the	Group’s	business.

If	a	supplier	were	to	collapse	(e.g	Monarch),	
this	could	result	in	significant	direct	and	
indirect	costs	for	the	Group	(e.g.	the	cost	
of	refunding	customers	the	money	paid	
for	the	flight,	plus	loss	of	margin	on	the	
accommodation	element	of	the	holiday).	
In	the	case	of	the	failure	of	a	major	low	
cost	carrier,	this	could	have	catastrophic	
consequences	for	the	Group.	

Innovative	payment	solutions	to
›	
	 mitigate	reduction	in	discretionary

spending.

›	 Expansion	of	target	audience	to	attract

customers	less	affected	
›	 Competitive	pricing	and	value

proposition	as	well	as	exclusive	offers
agreed	with	top	hotels	secure	bookings
even	in	a	challenging	market.

›	 ATOL	and	ABTA	bonding	as	well	as	
trust	protection	give	customers
confidence	in	booking	with	OTB.
›	 Robust	and	agile	business	model.

›	 The	Group	has	a	dedicated	in-house		
team	of	IT	experts	whose	purpose	is		
to	maintain	and	develop	its	proprietary		
technology,	and	it	invests	significantly		
in	its	technology	and	its	people	to		
ensure	that	it	can	continue	to	operate		
as	it	does	currently.

›	 Any	legal	challenges	will	be	vigorously		

defended.

›	 Easyjet	and	Ryanair	are	considered	at		

extremely	low	risk	of	failure	(even	more		
so	given	they	will	have	benefited	from		

	 Monarch’s	failure).
›	 The	Group	closely	monitors	supplier		
failure	risk	and	puts	in	place	risk		
	 management	plans	where	appropriate.	
›	 The	failure	of	a	bedbank	or	a	hotel	is	of		

limited	impact.
›	
In	most	cases,	the	group	has	means	by		
	 which	to	recover	the	flight	costs	which		

it	has	to	refund	to	customers.

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STRATEGIC REPORT

Risk management & principal risks and uncertainties

1.  TRADING

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.3 
Reputation risk

The	Group	relies	on	the	strength	of	its	
brand	to	attract	customers	to	its	website	
and	secure	bookings.		Any	events	or	
circumstances	which	give	rise	to	adverse	
publicity	could	cause	brand/reputation	
damage	and	lead	to	a	loss	of	goodwill.

›	 The	Group	monitors	customer		

satisfaction	on	a	regular	basis	and	acts		
on	feedback	received.

›	 Measures	are	put	in	place	to	prevent		

any	reputational	issues	from	occurring,		
and	where	any	incidents	do	arise,	these	
are	handled	by	senior	management
	 with	the	assistance	of	our	experienced

public	relations	advisers	where
appropriate. 

1.4
Competition risk

The	Group	operates	in	a	very	competitive	
market.		If	competitors	offer	a	more	
compelling	proposition,	this	could	have	
a	material	adverse	effect	on	the	Group’s	
financial	position	and	prospects.	The	
shortening	of	lead	times	and	the	lack	
of	availability	in	key	destinations	at	high	
season	could	restrict	the	company’s	ability	
to	compete	in	a	late	market.

›	 The	Group	monitors	competitor	pricing		
constantly	to	ensure	deals	are	priced		
competitively	and	offers	unique		
payment	options	such	as	the	low			
deposit scheme.

›	 The	challenging	market	dynamics	mean
that	smaller	OTAs	will	be	more	likely	to		
fail,	creating	opportunities	for	OTB		
to	take	market	share	and	to	reduce		
paid	search	marketing	costs.

1.5 
System & 
technology risk

›	 A	significant	business	interruption		

could	impact	on	the	Group’s	ability	to		
trade	and/or	manage	the	business.	

›	 The	Group	is	exposed	to	risks	of		
security	breaches	associated	with		
online	commerce	security	(e.g.	loss	of		
customer data). 
›	
If	the	Group’s	technology	can’t	keep	up
	 with	growing	demand,	this	could	affect
our	ability	to	deliver	planned	growth.	
›	 Changes	in	search	engine	algorithms	or

search	engine	relationships	could
adversely	affect	the	ability	to	drive
traffic	to	the	website.

›	 The	Group	has	a	comprehensive		
business	continuity	and	disaster
recovery	plan,	and	robust	back	up	and
failover	facilities.

›	 The	Group	has	stringent	security	in
place	which	is	regularly	tested	and
audited.		The	Group	is	PCI	DSS
compliant	which	involves	regular
external	audits.

›	 The	Group	regularly	assesses	capacity
and	utilisation	of	the	system,	and		
carries	out	a	full	review	every	6
	 months	to	ensure	that	the	longer

term	infrastructure	plan	is	aligned	with
predicted	growth	and	capacity	needs.

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STRATEGIC REPORT

Risk management & principal risks and uncertainties

1.  TRADING

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

1.6 
People risk

The	Group’s	ability	to	achieve	its	strategic	
objectives	is	dependent	on	certain	key	
personnel,	plus	its	ability	to	attract	and	
retain	skilled	staff.	The	Group’s	location	
means	that	it	is	competing	with	many	
other	digital	/	technology-focused	
businesses	for	the	best	talent.

›	 The	Group	has	a	comprehensive		 	

succession	plan	in	place	at	executive		
and	senior	management	level.	

›	 The	Group	will	continue	to	monitor		

and	benchmark	salaries	and	packages		
(including	LTIPs	and	other	share		
schemes) to ensure it remains  
competitive	and	adequately
incentivises	key	management.

›	 The	Group	is	currently	reviewing	the
location	of	its	head	office	to	ensure	it
can	attract	and	retain	the	best	talent.

2.  FINANCE

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

2.1 
Foreign exchange 
risk

›	 The	Group’s	costs	of	sale	are	incurred		
in	a	different	currency	to	that	in	which		
it	sells.		If	the	currency	in	which	the		
	 Group	is	buying	changes	unfavourably,		
this	means	the	margin	is	uncertain/	
volatile.	

›	 Tour	operators	purchase	currency	in
advance,	whereas	OTAs	tend	to		
purchase	currency	to	match	orders		
so	(as	happened	in	2017)	if	the	pound		

	 weakens,	the	tour	operators	have	an		

advantage	over	OTAs.

The	Group	places	forward	contracts	based	
on	forecasted	orders	and	sets	prices	to	
reflect	the	blended	FX	rate	achieved	in	
those	contracts.		Hedge	effectiveness	
and	stability	of	euro	rates	is	monitored	
regularly.

2.2 
Working capital 
risk

Given	the	seasonality	of	the	business,	cash	
flow	is	volatile	which	could	lead	to	a	lack	
of	liquidity	and	an	inability	to	trade.

The	business	maintains	a	working	capital	
facility	with	Lloyds	to	cover	seasonal	
requirements	and	the	Group	regularly	
monitors	its	liquidity	position.		

2.3 
VAT complexity 
risk

Due	to	the	complexity	of	VAT	rules	in	
the	travel	industry,	HMRC	could	disagree	
with	the	VAT	treatment	the	Group	has	
applied,	which	could	result	in	additional	
unrecoverable	VAT,	plus	interest	and	
penalties,	and	the	costs	of	litigation	if	we	
chose	to	challenge	the	decision.

The	Group	engages	VAT	specialists	in	the	
travel	industry	to	provide	advice	on	current	
VAT	treatment	and	VAT	developments.		
This	enables	us	to	budget	appropriately	
and	ensure	our	documentation	and	
processes	support	our	VAT	position.

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STRATEGIC REPORT

Risk management & principal risks and uncertainties

3.  LEGAL

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

3.1.1 
Litigation risk
(airline litigation)

3.1.2 
Litigation risk
(consumer litigation)

Airline litigation:	The	Group	is	one	of	
several	online	travel	agents	involved	
in	litigation	with	Ryanair	in	connection	
with	Ryanair’s	efforts	to	prevent	OTAs	
from	booking	and	selling	its	flights.	The	
legal	process	is	ongoing	but	remains	at	
an	early	stage.	The	position	remains	as	
disclosed	in	our	Prospectus,	save	that	
(with	regard	to	paragraph	13.6	on	page	
185),	OTB	issued	a	motion	to	compel	
delivery	of	full	and	proper	particulars	in	
May	2017	and	in	response	to	this	motion,	
Ryanair	is	proposing	to	make	amendments	
to	its	original	statement	of	claim.		This	
has	resulted	in	a	further	delay	to	the	
anticipated	timescales	set	out	in	the	
Prospectus.	Litigation	is	unpredictable	and	
if	Ryanair	were	to	prevail,	this	could	have	a	
material	impact	on	the	Group’s	business.	

Personal injury claims:	Due	to	the	
proliferation	of	claimant	law	firms	and	
claims	companies	offering	“no-win-no-
fee”	arrangements,	there	has	been	an	
increase	in	personal	injury	claims	across	
the	industry	(e.g.	holiday	sickness,	trips	
and	falls,	swimming	pool	and	balcony	
incidents).		Despite	the	fact	that	OTB	
is	currently	an	agent	and	does	not	sell	
“packages”	as	defined	in	the	Package	
Travel	Regulations,	claimant	solicitors	often	
argue	otherwise	and	if	OTB	were	found	
by	a	court	to	have	sold	a	“package”	then	
OTB	could	be	liable	for	damages	as	well	as	
reputational	damage	if	liability	is	proved.	

When	the	Package	Travel	Directive	comes	
into	force	in	July	2018,	the	definition	of	
package	will	change,	and	OTB	will	at	that	
point	be	selling	packages,	so	will	have	to	
defend	customer	claims	on	the	basis	of	
liability.

The	Group	has	instructed	an	expert	legal	
team	(including	a	specialist	law	firm	and	a	
senior	QC)	with	particular	expertise	and	
experience	in	such	cases	to	protect	its	
legal	position	and	maximise	its	chances	of	
success. 

›	 OTB	acts	as	a	travel	agent	and	not	as		
principal	in	relation	to	each	holiday
element,	and	it	does	not	sell	“packages”
(until	July	2018).	OTB’s	processes,
practices	and	paperwork	firmly	support		
this and it is considered to have the  
strongest	agency	package	defence	in		
the	industry.	OTB	has	insurance	cover	
to	mitigate	risk	and	also	has		
indemnities	from	a	number	of	its	key		
suppliers.	OTB	works	with	its	suppliers
to	ensure	that	customers’	health	and
safety	is	monitored	throughout	the
supply	chain.	

›	 OTB	is	prepared	for	the

implementation	of	the	Package	Travel
	 Directive	and	has	plans	in	place	to	deal
	 with	the	expected	increase	in	personal
injury	claims.		OTB	is	well	placed	to
deal	with	the	new	responsibilities		
given	the	narrower	range	of	hotels
it	offers	and	the	strong	and	direct
relationships	it	has	with	hotels	and
other	suppliers.		This	enables	OTB	to
agree	preferential	contractual
protection	as	well	as	support	to	defend
claims	when	they	arise.

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STRATEGIC REPORT

Risk management & principal risks and uncertainties

3.  LEGAL

Operational Risks

Risk Description and Impact

Mitigation & Management

Direction of 
Change

3.2 
Regulatory Risk

The	Group’s	business	is	highly	regulated	
and	is	subject	to	a	complex	regime	of	
laws,	rules	and	regulations	concerning	
travel,	online	commerce,	financial	services,	
consumer	rights,	and	data	protection.		A	
breach	of	these	laws	could	have	serious	
financial	and	reputational	implications	for	
the Group.

The	Package	Travel	Directive,	General	
Data	Protection	Regulation	and	the	
Second	Payment	Services	Directive	all	
come	into	force	during	2018	increasing	
the	responsibilities	and	potential	liabilities	
of	the	Group.		It	is	also	likely	that	the	cost	
of	conducting	the	Group’s	business	will	
increase.  

Unfavourable	changes	to	or	interpretation	
of	existing	laws	could	adversely	affect	
the	Group’s	business	and	financial	
performance.

The	Group	has	an	in	house	legal	team	
which	advise	the	Group	on	current	and	
forthcoming	legal	requirements.		The	
Group	also	has	external	legal	advisers	in	
place	to	provide	proactive	and	responsive	
legal	advice	in	relation	to	legal	and	
regulatory	requirements.

The	Group	has	been	planning	for	the	
implementation	of	new	legislation	in	2018	
and	has	arrangements	in	place,	including	
appropriate	insurance	cover,	to	mitigate	
potential	impacts.		

The	Group	reviews	closely	the	draft	
proposals	for	law	reform.		The	Group	
also	participates	in	industry	steering	and	
advisory	groups,	through	which	it	is	able	to	
lobby	on	legislative	change.

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STRATEGIC REPORT

Corporate social responsibility

Our vision is to be Europe’s leading 
online retailer of beach holidays.  
We’re completely focussed on making 
it easy for people to find, book and 
enjoy their perfect beach holiday.  To 
reach our goals, we work as a team to 
a clearly defined set of values; these 
are what make On the Beach a great 
place to work for our colleagues and 
help us deliver the best experience 
possible for our customers.

OUR VALUES

DELI VER ING A GRE AT
C USTO ME R EXPE RIE NCE

DELI VERI NG  A GR EAT
CUSTO MER  EXPERI ENCE
Our	mission	is	to	make	it	easy	for	
DELI VERI NG  A GR EAT
people	to	find, book and enjoy their 
CUSTO MER  EXPERI ENCE
perfect	beach	holiday.

DELI VER ING A GRE AT
C USTO ME R EXPE RIE NCE

I N N O V A T I O N

I N N O V A T I O N

We are creative and aspire to do 
I N N O V A T I O N
I N N O V A T I O N
things differently.		We	deliver	change	
with	speed	and	learn	quickly.

D ELIVE RI NG A GREAT
CUS TO MER EXPERIENCE

S I M P L I C I T Y

S I M P L I C I T Y

R E S P E C T

R E S P E C T

S I M P L I C I T Y

S I M P L I C I T Y

R E S P E C T

R E S P E C T

Working	together,	we	quickly	identify 
the simplest solution	for	every	
challenge	by	being	smart	and	can-do.

We appreciate and understand each other’s 
styles, experiences and approaches,	by	
being	down	to	earth	and	empathetic.	By	
S I M P L I C I T Y
bringing	people	on	your	journey,	ideas	can	
blossom	and	people	can	thrive.

C O M M U N I C A T I O N

C O M M U N I C A T I O N

C O M M U N I C A T I O N

C O M M U N I C A T I O N

C O M M U N I C A T I O N
We	help	each	other	by	
talking and collaborating. We’ll	get	
there	faster	and	it’ll	be	more	fun!

People are our business
Our	people,	coupled	with	our	smart	thinking	and	
smart	technology	gives	On	the	Beach	the	edge	over	
its	competition.		Recruiting,	engaging	and	retaining	
employees	with	the	right	On	the	Beach	DNA	is	critical	to	
us	and	we	have	exciting	plans	to	continue	this	investment	
and	develop	our	fantastic	working	environment	to	further	
support	our	values	and	vision.		We	are	continuing	to	
grow	our	business	and	during	the	last	financial	year	our	
workforce	has	grown	by	over	10	per	cent.		

We	have	relationships	with	local	colleges	and	universities,	
plus	On	the	Beach	runs	an	annual	‘Ruby	Academy’	to	help	
support	and	develop	graduates	in	gaining	the	skills	to	be	
successful	within	our	development	team	and	beyond,	
I N N O V A T I O N
while	attracting	the	brightest	graduate	talent	to	our	team.

Culture	is	a	critical	part	of	OTB	and	flows	through	
everything	we	do.		Our	values	are	lived	throughout	the	
business	–	from	the	research	and	development	time	we	
provide	to	ensure	we	continue	to	innovate,	to	the	people	
policies	have	in	place	and	continue	to	develop	to	ensure	
respect	is	entrenched	in	the	workplace.

R E S P E C T

Employee Involvement & Engagement 
We	know	the	importance	of	good	communication	with	
our	employees,	and	this	year	we	have	been	focussing	on	
ensuring	that	every	team	member’s	voice	is	heard.	

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STRATEGIC REPORT

Corporate social responsibility

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Communicating 
It’s	essential	to	keep	employees	informed	on	matters	that	
concern	them	and	we	do	this	via	our	intranet,	an	all-employee	
“Communication	Group”	email	address,	our	online	HR	system	
and	notice	boards	throughout	the	office.	

In	addition	to	the	above,	during	the	year,	we	also	launched	
our	new	colleague	newsletter,	Beach	Life,	designed	to	keep	
employees	up-to-date	with	business	news,	internal	changes	
and	to	give	valuable	insight	into	business	performance.	This	
is	a	quarterly	newsletter	created	by	colleagues,	for	colleagues	
and	is	a	great	vehicle	to	be	able	to	talk	to	every	employee	and	
recognise	their	hard	work.	

We	also	make	sure	all	employees	are	aware	of	the	financial	and	
economic	factors	affecting	the	performance	of	the	Company,	
and	this	year	we	have	increased	our	yearly	performance	update,	
to	a	bi-yearly	update,	delivered	by	senior	management	to	the	
rest	of	the	business	at	social	events.	

Collaborating
We	make	sure	employees	are	consulted	on	a	regular	basis	so	
their	views	can	be	taken	into	account,	including	through	line	
managers,	employee	satisfaction	questionnaires,	employee	
suggestion	boxes	(physical	and	electronic)	and,	because	
of	the	flat	structure	and	informal	approach,	through	direct	
communication	with	the	executive	team	(which	is	encouraged).

This	year,	we	have	really	focussed	on	employee	engagement,	
evidenced	by	a	number	of	initiatives:

›  We introduced “HIVE”,	a	new	method	for	employee			

surveying	and	engagement.		

›	 We	introduced	an	Employee	Engagement	Committee	

comprising	spokespeople	from	every	department	in	the
business	to	provide	valuable	insight	to	management	on
how	employee	satisfaction	can	be	improved.		

›	 We	have	set	up	an	‘Ask	the	CEO’	email	address,	providing
a	direct	line	to	the	CEO	for	anyone	who	wishes	to	submit
any	ideas	on	how	we	can	improve	the	business	even
further.

As	a	result	of	the	feedback	we	have	received,	working	with	
the	Remuneration	Committee,	we	have	updated	a	number	of	
our	employee	policies	including	the	introduction	of	enhanced	
maternity	and	paternity	policies.		We	recognise	that	shaping	
our	future	employee	proposition	is	an	iterative	process.		Some	
of	the	new	initiatives	under	development	include	mentoring	
schemes	and	the	opportunity	to	spend	time	learning	skills	from	
other departments.  

It	is	important	to	us	that	all	employees	are	encouraged	to	feel	
part	of	the	Company	and	be	brought-in	to	its	long-term	future	
and	our	Remuneration	Committee	has	considered	employee	
incentives	during	the	year	in	detail.		For	more	details	please	see	
the	Remuneration	Committee	report	on	page	46.		

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

27

 
	
	
	
	
	
	
	
 
 
 
 
 
 
 
STRATEGIC REPORT

Corporate social responsibility

Equality and Diversity
The	Group	is	committed	to	the	avoidance	of	discrimination	
and	encourages	diversity	amongst	employees.	We	treat	all	
employees	and	applicants	fairly	and	with	respect.	We	seek	to	
create	an	environment	in	which	individual	differences	and	the	
contributions	of	all	our	staff	are	recognised	and	valued.	Please	
see	the	Diversity	section	on	pages	38	and	39	for	further	details	
and	for	a	breakdown	of	the	numbers	of	persons	of	each	gender	
who	are:	directors	of	the	company,	senior	managers	of	the	
company	and	company	employees.

Employment of Disabled Persons
The	Group’s	policies	and	procedures	and	Company	Handbook	
contain	policies	in	relation	to	the	employment	of	disabled	
persons	which	are	carefully	adhered	to.

Selection	for	employment,	promotion,	training	and	development	
(as	well	as	other	benefits	and	awards)	are	made	on	the	basis	
of	merit,	aptitude	and	ability	and	the	Group	does	not	tolerate	
discrimination	in	any	form,	including	in	relation	to	disabled	
candidates. 

The	Group	puts	in	place	an	‘Employee	Wellbeing	Plan’	(EWP)	
with	any	employees	who	need	support	with	any	health	
conditions,	physical	or	mental.	Each	EWP	is	designed	to	ensure	
the	Group	is	meeting	all	the	needs	of	the	relevant	employee,	for	
example	risk	assessments,	and	details	of	all	adjustments	which	
need	to	be	made	to	accommodate	the	additional	needs	of	the	
relevant	employees,	e.g.	disabled	parking	space,	step-free	access,	
and	specific	workstation	needs.	Moreover,	if	any	employees	
should	become	disabled	during	the	course	of	their	employment	
there	are	policies	in	place	to	oversee	the	continuation	of	their	
employment	and	to	arrange	training	for	these	employees.

Anti-corruption and Bribery
On	the	Beach	is	committed	to	operating	ethically	and	employees	
do	not	actively	seek	gifts	or	favours	from	any	of	our	suppliers,	
or	from	other	persons	or	organisations	with	whom	we	associate.			
We	have	top	level	commitment	to	anti-bribery	and	corruption,	
and	ensure	all	employees	behave	professionally,	fairly	and	with	
integrity	in	all	our	business	dealings	and	relationships	wherever	
we	operate,	and	implement	and	enforce	effective	systems	to	
counter	bribery.

We	are	set	up	to	fully	support	our	employees,	should	they	
need	to	raise	concerns	about	unethical,	criminal	or	dangerous	
activities	within	the	Group,	and	as	such	provide	a	confidential	
whistleblowing	telephone	line,	through	an	independent	and	
impartial	organisation.	

Modern Slavery Act
‘Modern	Slavery’	is	a	crime	which	encompasses	slavery,	
servitude,	forced	or	compulsory	labour	and	human	trafficking.		
The	Group	has	a	zero	tolerance	approach	to	any	form	of	
modern	slavery.	We	are	committed	to	acting	with	integrity	
and	transparency	to	help	eradicate	any	modern	slavery	in	our	
business	and	supply	chain.

In	accordance	with	the	Modern	Slavery	Act	2015,	the	Group	has	
a	modern	slavery	statement	which	can	be	found	on	our	website	
www.onthebeachgroupplc.com/responsibility.

Community and Fundraising 
We	are	passionate	about	giving	back	to	the	local	community	
and	encourage	and	support	employees	who	wish	to	arrange	
fundraising	events	or	initiatives.	

This	year,	we	have	changed	the	pace	of	charity	support	and	have	
launched	our	Charity	Committee	to	help	both	colleagues	and	
the	business	give	back.	This	means	there	is	more	opportunity	
for	colleagues	to	put	in	requests	for	charities	they’re	passionate	
about,	more	events	for	people	to	get	involved	in	and	more	
support	from	the	business	in	terms	of	time	and	financial	aid.			
This	year	we	have	supported	a	number	of	charities	including	
Children	in	Need,	Comic	Relief,	The	Fire	Fighter	Charity	and	
Macmillan.		In	addition,	for	the	third	year	running,	we	sponsored	
Rails	Girls	Manchester,	a	local	event	which	aims	to	open	up	
technology	and	make	it	more	approachable	for	girls	and	women.	
As	well	as	sponsorship,	we	also	sent	several	of	our	experienced	
developers	to	the	event	to	be	mentors	to	the	attendees.	Our	in-
house	development	team	and	innovative	technology	has	always	
been	an	aspect	of	the	business	we	are	extremely	proud	of	and	
we	welcome	the	opportunity	to	be	involved	with	Rails	Girls	
Manchester.		

Environment
We	understand	our	responsibility	to	protect	the	environment	in	
which	we	operate	and	are	committed	to	doing	so.	We	encourage	
our	employees	to	follow	the	same	ethical	code	in	their	day	to	
day	roles;	from	only	printing	documents	where	necessary,	to	
recycling	waste	appropriately.	

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STRATEGIC REPORT

Corporate social responsibility

Greenhouse Gas Emissions
Because	the	Group’s	business	is	online	only,	with	no	retail	
footprint,	and	the	Group	operates	out	of	one	head	office	
location,	with	all	employees	currently	located	on	two	floors,	the	
Group’s	environmental	footprint	is	small,	as	demonstrated	by	the	
relative	emissions,	by	revenue,	as	set	out	in	the	table	below.

We	have	calculated	our	Scope	1	and	2	greenhouse	gas	emissions	
in	accordance	with	the	mandatory	reporting	requirements	set	
out	in	the	Companies	Act	2006	(Strategic	Report	and	Directors’	

Reports)	Regulations	2013.	The	Group’s	head	office	is	a	
leasehold	property	and	all	electricity	and	gas	is	provided	
through	and	billed	by	the	landlord.	The	Group	has	therefore	
relied	on	information	provided	by	the	landlord.	We	understand	
that	the	landlord	followed	the	methodology	of	ISO	14064-
1	using	emission	factors	from	UK	Government	Conversion	
Factors	for	Company	Reporting	2014.

Greenhouse Gas Emissions by Scope

Scope 1

Gas consumption 

Scope 2

Electricity consumption 

Total emissions 

Relative emissions, by revenue 

Unit 

2017 

2016 

2016 

Quantity1 

       Quantity2  

        Quantity3 

        (updated)  

            (estimated) 

Tonnes CO2e 

87.69 

66.37 

   85.28

Tonnes CO2e 
Tonnes CO2e 
Tonnes CO2e/£m  
revenue

424.87 

512.56 

6.1 

  412.16 

  478.53 

6.7 

    455.07

    540.35

7.6  

1  

2  
3  

These figures are based on information from 1 June 2016 to 31 May 2017 so they do not correspond exactly to the reporting period, as the information is not yet available for the year from  
1 October 2016 to 30 September 2017 but we believe energy consumption will closely correspond to the equivalent period in 2017. The updated figures for 2017 will be included in next    
year’s annual report.
This reflects the actual figures for the period from 1 October 2015 to 30 September 2016.
These were the figures included in the 2016 annual report and related to the year from 1 June 2015 to 31 May 2016.

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STRATEGIC REPORT

Awards & Achivements

STOCKPORT BUSINESS AWARDS 2017
Business of the year (£5m+)

TRAVOLUTION AWARDS 2017
Best for Holidays

TRAVOLUTION AWARDS 2016
Best Technology Team

TTG TOP 50 TRAVEL AGENTS 2016
Top Online Travel Agent

THE SUN TRAVEL AWARDS 2016
Travel Editor's Award

TRAVOLUTION AWARDS 2015
Best Travel Agent Website Award 
Best Use of Search Engine 
Marketing Award

MEN AWARDS 2015
Business of the Year Award

TRAVOLUTION AWARDS 2014
Brand of the Year - On the Beach

NORTHERN TECH AWARDS 2014
Overall Winner – On the Beach

BVCA MANAGEMENT TEAM AWARDS 2016
National CEO of the Year - 
Simon Cooper

TOP 20 RISING STARS OF THE REGION’S TECHNOLOGY 

COMMUNITY
Awarded to On the Beach

30 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

Governance

32       Chairman’s Statement
33       Directors’ biographies
35       Corporate Governance Statement
41       Report of the Nomination Committee
42       Report of the Audit Committee
46       Directors’ Remuneration Report
62       Other Statutory and Regulatory
           Disclosures
66       Independent Auditor’s Report to the  
members of On the Beach Group plc
73       Statement of Directors’ responsibilities in  

respect of the Annual Report and the Financial  
Statements

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STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE

Chairman’s statement

“ We are committed to engaging and 
maintaining an active dialogue with 
all our shareholders ”

I	am	pleased	to	present	our	corporate	governance	report,	which	
outlines	the	details	of	our	corporate	governance	arrangements	
and	reports	on	the	activities	of	the	Nomination,	Remuneration	
and	Audit	Committees	during	the	year.		

The	Board	continues	to	engage	with	its	various	different	
stakeholders	as	described	both	within	this	governance	report	
and	also	within	the	corporate	social	responsibility	statement	set	
out	on	pages	26	to	29.		

Shareholder Engagement
We	are	committed	to	engaging	and	maintaining	an	active	
dialogue	with	all	our	shareholders.	Further	details	are	set	out	
on	page	40.	I	would	like	to	encourage	our	shareholders	to	
attend	our	Annual	General	Meeting	which	will	be	held	at	11am	
on	8	February	2018	at	Park	Square,	Bird	Hall	Lane,	Cheadle,	
SK3	0XN.		It	will	provide	an	excellent	opportunity	to	meet	the	
Executive	and	Non-Executive	Board	Directors	and	to	visit	our	
head	office.

I	am	satisfied	that	this	Board	is	in	the	best	position	to	provide	
effective	leadership	to	the	business.		We	will	continue	to	review	
developments	in	Corporate	Governance	best	practice	and	we	
are	mindful	of	the	increasing	focus	on	all	stakeholders.		With	
this	in	mind	I	am	confident	that	the	Board	will	continue	to	work	
effectively	together	to	drive	the	long	term	growth	and	success	of	
the	Company.

Richard Segal 
CHAIRMAN

Compliance with UK Corporate Governance Code 2016
In	April	2016	the	Financial	Reporting	Council	published	an	
updated	edition	of	the	UK	Corporate	Governance	Code	(the	
“Code”).		The	Code,	applied	to	the	Company	for	the	first	time	
during	the	course	of	this	year	and	I	am	delighted	to	confirm	that	
the	Company	is	in	full	compliance.		The	report	which	follows	
this	introduction	will	set	out	in	detail	how	the	Company	ensures	
compliance	with	the	provisions	of	the	Code.		

Board Composition and Diversity
We	were	delighted	to	welcome	Paul	Meehan	to	the	Board	on	
16	January	2017.		Paul	replaced	Wendy	Parry	as	Chief	Financial	
Officer	(CFO)	following	Wendy’s	retirement.		Paul	has	already	
built	strong	relationships	with	internal	and	external	stakeholders	
and	has	actively	engaged	with	shareholders.		We	are	pleased	
Paul	has	settled	into	the	business	so	well.		

Wendy’s	departure	and	Paul’s	appointment	means	that	the	
Board	is	now	entirely	male.		Gender	and	diversity	as	a	whole	
were	considered	by	the	Nomination	Committee	during	the	
year	and	continues	to	be	an	area	of	ongoing	focus	for	the	
Board	and	management.		We	recognise	the	gender	imbalance	
which	is	prevalent	in	the	technology	industry	as	a	whole,	and	
as	an	organisation	we	are	committed	to	taking	positive	action	
to	attract	and	retain	women	(as	outlined	on	page	38	of	our	
Corporate	Governance	Statement).		We	believe	that	this,	in	
conjunction	with	the	Group’s	policy	on	diversity	and	equality,	will	
help	to	address	the	gender	imbalance	within	the	organisation	
and	in	time	will	filter	through	to	provide	a	pipeline	of	candidates	
with	senior,	executive	and	board	potential.		

Board Evaluation
We	have	carried	out	a	full,	thorough	and	tailored	Board	
Evaluation	exercise	this	year.	This	covered	the	Board	itself,	
each	of	the	Committees,	and	an	evaluation	of	each	individual	
Director’s	performance.	Details	are	provided	on	page	40.	

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GOVERNANCE

Directors’ biographies

Simon Cooper  
CHIEF EXECUTIVE OFFICER

Paul Meehan   
CHIEF FINANCIAL OFFICER

Richard Segal 
CHAIRMAN

The	first	Group	company	was	
established	by	CEO	Simon	Cooper	in	
2004,	and	became	a	trading	subsidiary	
of	On	the	Beach	Limited	in	2008.	Simon	
was	also	a	founder	of	On	the	Piste	
Travel	Limited	incorporated	in	1996.	
The	Group	initially	operated	on	a	digital	
platform	operated	by	Teletext	Holidays,	
with	bookings	being	taken	via	a	call	
centre.	The	Company	launched	its	first	
website	in	2004	and	expanded	rapidly,	
securing	private	equity	investment	from	
Livingbridge	in	2007.	Simon	recruited	
the	large	majority	of	the	current	
Executive	team	and	continued	to	drive	
growth	in	On	the	Beach,	securing	
further	investment	from	Inflexion	
private	equity	in	2013.

Paul	joined	the	business	as	CFO	in	
January	2017.	Prior	to	that,	Paul	was	
a	Director	at	Gala	Coral	Interactive	
(Gibraltar)	Ltd.	(now	part	of	the	merged	
Ladbrokes	Coral	Group	plc).	Paul	
joined	Gala	Interactive	as	Finance	
Director	in	April	2012,	as	part	of	a	
new	management	team,	successfully	
re-launching	the	online	gaming	business	
in	Gibraltar.	More	recently,	Paul	was	the	
director	responsible	for	the	Interactive	
business	planning	and	integration	
aspects	of	the	merger	between	Gala	
Coral	Group	Limited	and	Ladbrokes	plc.	
Paul	previously	held	CFO/FD	positions	
in	a	number	of	businesses	in	the	UK,	
including	online,	gaming	and	technology	
businesses.

Appointed to board:
17	August	2015
Independent:
N/A
External appointments:
Non-executive	director	of	Current	Body.
com	Limited
Committee memberships:
Disclosure	(chairman)

Appointed to board:
16	January	2017
Independent:
N/A
External appointments:
None
Committee memberships:
Disclosure

Richard	Segal	is	Chairman	of	the	
Company.	He	is	also	Chairman	of	Racing	
Post	and	Encore	Tickets	and	(as	at	the	
date	of	this	report)	HostelWorld	Group	
plc.	Previously,	Richard	was	Chairman	
for	Esporta	and	Barratts	PriceLess,	a	
founding	partner	of	3i	Quoted	Private	
Equity,	a	non-executive	director	at	The	
Kyte	Group,	Chief	Executive	Officer	at	
PartyGaming	Plc	and	Odeon	Cinemas	
(where	he	led	a	management	buy-out	
from	the	Rank	Group)	and	Managing	
Director	of	Rank	Group’s	entertainment	
sector.	Richard	will	step	down	as	
Chairman	of	HostelWorld	Group	plc	on	
1	December	2017	and	will	leave	their	
Board	on	31	December	2017.	He	holds	
a	BA	in	economics	from	Manchester	
University	and	is	a	member	of	the	
Institute	of	Chartered	Accountants	of	
England	and	Wales.

Appointed to board:
17	August	2015
Independent:
Yes
External appointments:
Spread	A	Smile
Hostelworld	Group	plc	(until	31	
December	2017)
Encore	Tickets
Racing	Post
Committee memberships:
Audit,	Nomination	(chairman),
Remuneration,	Disclosure

Simon Cooper  
CHIEF EXECUTIVE 
OFFICER

Paul Meehan   
CHIEF FINANCIAL 
OFFICER

Richard Segal 
CHAIRMAN

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

33

 
 
 
 
 
 
 
 
 
GOVERNANCE

Directors’ biographies

Lee Ginsberg 
NON-EXECUTIVE DIRECTOR

David Kelly  
NON-EXECUTIVE DIRECTOR

Lee	Ginsberg	joined	the	Company	in	August	2015	
as	Senior	Independent	Non-Executive	Director	and	
Chairman	of	the	Audit	Committee.	He	is	a	Chartered	
Accountant	by	profession	and	was	previously	Chief	
Financial	Officer	of	Domino’s	Pizza	Group	plc.	Lee	
joined	Domino’s	Pizza	in	2004	and	retired	on	02	April	
2014.	Prior	to	his	role	at	Dominos	Pizza	Group	plc,	Lee	
held	the	post	of	Group	Finance	Director	at	Health	Club	
Holdings	Limited,	formerly	Holmes	Place	plc,	where	he	
also	served	for	18	months	as	Deputy	Chief	Executive.
Lee	is	a	non-executive	director	and	Chairman	of	the	
Audit	and	Risk	Committee	of	Mothercare	plc,	a	non-
executive	director	and	Chairman	of	the	Audit	and	Risk	
Committee	of	Trinity	Mirror	plc	and	a	non-executive	
director	of	Softcat	Plc.	Lee	is	also	the	non-executive	
Deputy	Chairman,	senior	independent	director	and	
Chairman	of	the	Audit	Committee	of	Patisserie	Valerie	
Holdings	plc.

David	Kelly	joined	the	Company	in	August	2015	
as	a	Non-Executive	Director	and	Chairman	of	the	
Remuneration	Committee.	David	is	currently	a	Non-
Executive	Director	of	The	Gym	Group	plc,	Camelot	
UK	Lotteries,	Trinity	Mirror	plc	and	Holiday	Extras.	He	
was	previously	the	Operations	Director	at	Amazon	
from	1998	to	2000,	the	Chief	Operating	Officer	at	
Lastminute.com	from	2000	to	2003	the	Vice	President,	
Operations/Chief	Operating	Officer	at	eBay	from	2003	
to	2007	and	Senior	Vice	President	of	International	at	
Rackspace	from	2010	to	2012

In	2007,	David	co-founded	mydeco.com	and,	more	
recently,	has	built	a	wide	portfolio	of	non-executive	and	
advisory	positions	–	including	Chairman/Non-Executive	
Director	of	Pure	360.

Appointed to board:
17	August	2015
Independent:
Yes
External appointments:
Softcat	Plc
Oriole	Restaurants
Mothercare	Plc
Trinity	Mirror	Plc
Patisserie	Holdings	Plc
Committee memberships:
Audit	(chairman),	Nomination,	Remuneration

Appointed to board:
28	August	2015
Independent:
Yes
External appointments:
The	Gym	Group	Plc
Holiday	Extras	
Pure 360
Simply	Business
Camelot	UK	Lotteries
Trinity	Mirror	Plc
Prezola	Limited
Committee memberships:
Audit,	Nomination,	Remuneration	(chairman)

Lee Ginsberg  
NON-EXECUTIVE DIRECTOR

David Kelly  
NON-EXECUTIVE DIRECTOR

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GOVERNANCE

Corporate Governance Statement

Introduction
This	section	explains	key	features	of	the	Company’s	governance	structure	and	how	it	complies	with	the	UK	Corporate	Governance	
Code	published	in	2016	by	the	Financial	Reporting	Council.	This	section	also	includes	items	required	by	the	Listing	Rules	and	the	
Disclosure	and	Transparency	Rules	(DTRs).	The	Code	is	available	on	the	Financial	Reporting	Council	website	at	www.frc.org.uk.

Compliance with the 2016 Code
The	Company	is	committed	to	achieving	and	maintaining	the	highest	standards	of	corporate	governance.	During	the	financial	year	
ending	30	September	2017	(the	“reporting	period”)	the	Company	was	compliant	with	the	Code	in	its	entirety.	There	are	no	areas	
of	non-compliance	and	this	was	achieved	through	the	strong	governance	structure	in	place.

Details	and	explanations	of	the	application	of	the	principles	of	corporate	governance	are	set	out	in	the	following	sections	of	this	
Corporate	Governance	Statement.	

Leadership
Role of the Board

BOARD
OF
DIRECTORS

Executive
Directors

Nomination 
Committee

Renumeration 
Committee

Audit 
Committee

Disclosure
Committee

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Executive
Team

The	Board	is	comprised	of	five	members:	the	Chairman,	two	Executive	Directors	and	two	Non-Executive	Directors.	Details	of	the	skills	
and	expertise	of	each	member	of	the	Board	is	set	out	in	the	profiles	on	pages	33	and	34.	

The	Board	is	responsible	for	leading	and	controlling	the	Group	and	has	overall	authority	for	the	management	and	conduct	of	the	Group’s	
business,	strategy	and	development.	The	Board	is	also	responsible	for	ensuring	the	maintenance	of	a	sound	system	of	internal	control	
and	risk	management	(including	financial,	operational	and	compliance	controls	and	for	reviewing	the	overall	effectiveness	of	systems	in	
place)	and	for	the	approval	of	any	changes	to	the	capital,	corporate	and/or	management	structure	of	the	Group.

The	Executive	Directors	are	supported	by	an	executive	team	to	whom	the	Board	delegates	the	detailed	implementation	of	matters	
approved	by	the	Board	and	the	day-to-day	operational	aspects	of	the	business,	who	cascade	this	responsibility	throughout	the	Group.	
The	Board	has	close	contact	with	the	wider	executive	team,	who	are	regularly	invited	to	attend	meetings	of	the	Board	to	provide	
functional	presentations	in	relation	to	strategic	matters	of	interest	to	the	Board.

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GOVERNANCE

Corporate Governance Statement

Matters reserved to the Board
The	Board	has	reserved	certain	specific	matters	to	itself	for	
decision.	The	full	schedule	of	matters	reserved	to	the	Board	is	
available	in	the	Corporate	Governance	section	of	the	Company’s	
website,	or	from	the	Company	Secretary	upon	request,	but	the	
key	matters	include:
›	 Approval	of	(and	changes	to)	annual	operating	and	capital		

expenditure	budgets;

›	 Extension	of	the	Group’s	activities	into	new	business	or		

geographic	areas;

›	 Changes	to	the	Group’s	capital	or	corporate	structure,		

including	acquisitions	and	disposals;

›	 Financial	reporting	and	controls;
›	

Internal	controls,	including	maintenance	of	a	sound	system	of		
internal	control	and	risk	management;

›	 Approval	of	major	contracts	and	commitments;
›	 Communication	with	shareholders;
›	 Board	membership	and	senior	appointments;
›	 Remuneration;
›	 Delegation	of	authority	to	committees	and	below	board	level;
›	 Corporate	governance	matters;	and
›	 Approval	of	policies	adopted	by	the	Group.

Board Committees 
The	Board	has	delegated	certain	responsibilities	to	four	Board	
Committees	to	assist	it	with	discharging	its	duties.	A	summary	
of	the	terms	of	reference	for	each	Committee	is	set	out	below	
but	the	full	terms	of	reference	are	available	on	the	Company’s	
website	and	from	the	Company	Secretary	upon	request.	

Committee
Audit	Committee

Role and Terms of Reference
Reviews	and	reports	to	the	Board	on	the	Group’s	financial	
reporting,	internal	control	and	risk	management	systems,	
whistleblowing,	internal	audit	and	the	independence	and	
effectiveness	of	the	external	auditors.

Members
Lee	Ginsberg	(Chair)
David	Kelly
Richard	Segal

Remuneration	
Committee

Responsible	for	all	elements	of	the	remuneration	of	the	Executive	
Directors	and	the	Chairman,	and	other	members	of	senior	
management.	

David	Kelly	(Chair)
Lee	Ginsberg	
Richard	Segal

Nomination	
Committee

Disclosure	
Committee

Reviews	structure,	size	and	composition	of	the	Board	and	its	
Committees	and	makes	appropriate	recommendations	to	the	
Board.

Richard	Segal	(Chair)
David	Kelly	
Lee	Ginsberg

Responsible	for	overseeing	the	Company’s	compliance	with	the	
Market	Abuse	Regulation	and	making	decisions	(with	support	of	
advisers)	on	when	information	must	be	disclosed	to	the	market.

Simon	Cooper	(Chair)
Richard	Segal
Paul	Meehan

N/A

Report on pages:

42

46

41

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Corporate Governance Statement

Board and Committee Meetings
Board	meetings	(and	Audit	Committee	meetings,	where	
appropriate)	are	scheduled	to	coincide	with	the	Company’s	
financial	reporting	calendar,	including	the	announcement	of	full	
and	half	year	results,	and	the	AGM.

The	Company	has	a	Board	and	Committee	calendar,	which	is	
updated	regularly	and	which	sets	out	all	matters	to	be	covered	
by	the	Board	and	Committees	over	a	rolling	twelve-month	
period,	including	strategy,	standard	business,	matters	directly	
linked	with	financial	reporting	and	results,	corporate	governance	
requirements	and	ongoing	training	for	the	Board.

During	the	reporting	period,	twelve	Board	meetings	were	held.	
All	Board	meetings	were	attended	by	all	Directors	who	were	
entitled	to	attend.

There	have	been	3	meetings	of	the	Audit	Committee,	8	meetings	
of	the	Remuneration	Committee,	2	meetings	of	the	Nomination	
Committee	and	4	meetings	of	the	Disclosure	Committee	(each	
attended	by	all	members	of	the	Committees).	

Disclosure Committee
The	Disclosure	Committee	maintains	procedures,	systems	and	
controls	for	the	identification,	treatment	and	disclosure	of	inside	
information	and	ensures	compliance	with	the	obligations	falling	
on	the	Company	and	its	directors	and	employees	under	the	
Market	Abuse	Regulation	(EU)	No	596/2014	and	the	Listing	
Rules	of	the	London	Stock	Exchange.

The	Disclosure	Committee	reviews	market	announcements,	
identifies	potential	inside	information,	creates	and	amends	
insider	information	lists	and	implements	disclosure	procedures.

Insurance Cover
The	Company	has	made	arrangements	for	appropriate	insurance	
cover	to	be	put	in	place	in	respect	of	legal	action	against	its	
directors.

Division of responsibilities
The	roles	of	Chairman	and	Chief	Executive	Officer	are	exercised	
by	different	individuals.	The	division	of	responsibilities	between	
the	Chairman	and	the	Chief	Executive	Officer	has	been	defined,	
formalised	in	writing,	and	approved	by	the	Board.

The	Chairman	is	responsible	for:
›	

the	leadership	and	effectiveness	of	the	Board	and	setting	its		
agenda	and	ensuring	sufficient	time	is	available	for	discussion		
of	agenda	items,	in	particular	strategic	issues;

›	 ensuring	that	all	Directors	receive	accurate,	timely	and	clear		
information	on	financial,	business	and	corporate	matters	to		

facilitating	the	effective	contribution	of	non-executive		

	 make	sound	Board	decisions;
›	
	 Directors;
›	 ensuring	constructive	relations	between	executive	and		

non-executive	Directors;	

›	 ensuring	effective	communication	with	shareholders;
›	 ensuring	that	the	performance	of	individual	Directors,	the		
Board	as	a	whole	and	its	Committees	is	evaluated	at	least		
once	a	year.

The	Chief	Executive	Officer	is	responsible	for	managing	the	
business	and	driving	it	forward,	including	the	responsibility	for:
›	
›	 developing	Group	objectives	and	strategy,	having	regard		

the	operations	of	the	Group;	

›	

to	the	Group’s	responsibilities	to	its	shareholders,		
customers,	employees	and	other	stakeholders;
following	presentation	to,	and	approval	by,	the	Board,		
for	the	successful	implementation	and	achievement	of		
those	strategies	and	objectives;

›	 ensuring	that	the	Group’s	businesses	are	managed	in	line		
	 with	strategy	and	approved	business	plans,	and	comply		
	 with	applicable	legislation	and	Group	policy;	
›	 ensuring	effective	communication	with	shareholders;	and
›	
	 management	development	and	succession	planning	for	the		

setting	Group	human	resource	policies,	including		

senior	executive	team.

Non-Executive Directors and Senior Independent Director
In	addition	to	the	Chairman,	the	Company	has	two	
independent	Non-Executive	Directors,	who	are	appointed	
to	bring	independence,	impartiality,	wide	experience,	special	
knowledge	and	personal	qualities	to	the	Board.

The	Code	recommends	that	the	board	of	directors	of	a	
company	with	a	premium	listing	on	the	Official	List	should	
appoint	one	of	the	Non-Executive	Directors	to	be	the	Senior	
Independent	Director	to	provide	a	sounding	board	for	the	
Chairman	and	to	serve	as	an	intermediary	for	the	other	
directors	when	necessary.	The	Senior	Independent	Director	
should	be	available	to	shareholders	if	they	have	concerns	
which	contact	through	the	normal	channels	of	the	Chairman,	
CEO	or	other	Executive	Directors	has	failed	to	resolve	or	for	
which	such	contact	is	inappropriate.	Lee	Ginsberg	has	been	
appointed	Senior	Independent	Director.

Regularly,	following	the	end	of	board	meetings	the	Chairman	
and	Non-Executive	Directors	meet	formally	without	the	

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Corporate Governance Statement

Executive	Directors	present	in	order	to	provide	evaluation	on	the	
Executive	Directors.	Similarly,	the	Non-Executive	Directors	meet	
to	evaluate	and	appraise	the	Chairman’s	performance.	These	
regular	appraisals	are	important	to	evaluate	the	knowledge	and	
skills	of	members	of	the	board.

Where	directors	have	a	concern	which	cannot	be	resolved	about	
the	company	or	a	proposed	action,	their	concern	would	be	
minuted	by	the	Company	Secretary	following	the	relevant	Board	
or	Committee	meeting.

EFFECTIVENESS

Composition of the Board: balance of skills and independence
The	Code	recommends	that,	as	a	‘‘smaller	company’’,	the	
Company	should	have	at	least	two	independent	non-executive	
directors.	The	Board	consists	of	two	Non-Executive	Directors	
(excluding	the	Chairman)	and	two	Executive	Directors.	The	
Company	regards	both	of	the	Non-Executive	Directors	as	
‘‘independent	non-executive	directors’’	within	the	meaning	of	
the	Code	and	free	from	any	relationship	that	could	materially	
interfere	with	the	exercise	of	their	independent	judgement.	
The	Board	is	satisfied	that	this	is	the	case	notwithstanding	the	
fact	that	both	Non-Executive	Directors	are	also	non-executive	
directors	of	Trinity	Mirror	plc,	on	the	grounds	that	in	the	context	
of	both	Directors’	wider	business	interests	and	activities,	
having	two	directorships	in	common	does	not	threaten	their	
independence	from	each	other.	Indeed,	the	Board	believes	that	
this	common	link	strengthens	the	relationships	within	the	Board.

Lee	Ginsberg	holds	a	minor	shareholding	in	the	Company	of	
16,300	Ordinary	Shares,	representing	0.013%	of	the	Company’s	
issued	ordinary	share	capital.	The	Board	does	not	consider	this	to	
threaten	Lee’s	independence	given	the	shareholding	is	minor	and	
is	not	material	in	the	context	of	Lee’s	wider	business	interests	
and	shareholdings.

The	UK	Corporate	Governance	Code	recommends	that	the	
chairman	of	a	company	admitted	to	the	premium	listing	segment	
of	the	Official	List	should	meet	the	independence	criteria	set	out	
in	the	Code.	The	Board	regards	Richard	Segal	as	an	‘‘independent	
non-executive	director’’	within	the	meaning	of	the	UK	Corporate	
Governance	Code.	In	reaching	this	determination,	the	Board	
has	had	regard	to:	(i)	Richard’s	shareholding	in	the	Company;	
and	(ii)	the	material	business	relationships	he	has	developed	
within	the	Group	over	his	tenure	as	Non-Executive	Chairman	
of	OTB	since	October	2013.	The	Board	is	satisfied	with	the	
judgment,	experience	and	approach	adopted	by	Richard	and	
has	determined	that	Richard	is	of	independent	character	and	
judgment,	notwithstanding	the	circumstances	described	at	(i)	and	

(ii)	above,	on	the	grounds	that	in	the	context	of	Richard’s	wider	
business	interests	and	shareholdings,	this	is	not	material	and	
therefore	unlikely	to	challenge	his	independence.

The	Board	considers,	on	the	recommendation	of	the	Nomination	
Committee,	that	the	Board	and	its	Committees	have	the	
appropriate	balance	of	skills,	experience,	independence	and	
knowledge	of	the	Company	taking	into	account	the	respective	
skills,	experience,	independence	and	knowledge	of	each	of	the	
Directors.	This	will	continue	to	be	monitored	by	the	Nomination	
Committee.

Appointments to the Board
The	Nomination	Committee	leads	the	process	for	Board	
appointments	and	makes	recommendations	to	the	Board.	Please	
see	page	41	for	the	report	of	the	Nomination	Committee.

The	Board	can	appoint	any	person	to	be	a	Director,	either	to	fill	
a	vacancy	or	as	an	addition	to	the	existing	Board.	Any	Director	
so	appointed	shall	hold	office	only	until	the	next	AGM	and	shall	
then	be	eligible	for	election	by	the	shareholders.

Following	recommendations	from	the	Nomination	Committee,	
the	Board	considers	that	all	Directors	continue	to	be	effective,	
committed	to	their	roles	and	are	able	to	devote	sufficient	time	
to	their	duties.	Accordingly,	all	Directors	will	seek	election	at	the	
Company’s	forthcoming	AGM.	

Non-executive	directors	are	typically	expected	to	serve	two	
three-year	terms,	although	the	Board	may	invite	the	Director	to	
serve	for	an	additional	period.

Diversity
The	Group	is	committed	to	eliminating	discrimination	and	
encouraging	diversity	amongst	the	workforce.		We	have	an	
equality	and	diversity	policy	in	place	in	order	to	promote	a	
culture	that	actively	values	differences	and	recognises	that	
people	from	different	backgrounds	and	experiences	can	bring	
valuable	insights	to	the	workplace.		We	are	aware	of	the	need	to	
keep	under	review	the	diversity	of	our	organisation	as	a	whole,	
including	our	Board,	in	all	respects	including	in	terms	of	socio-
economic	background,	race,	ethnicity,	gender,	sexual	orientation,	
age,	physical	abilities,	religious	beliefs,	political	beliefs	and	other	
ideologies.		

It	is	important	that	we	maintain	a	diverse	workforce	across	all	
these	areas,	but	one	particular	area	of	focus	for	the	organisation	
is	gender	diversity.	In	the	technology	industry	as	a	whole,	there	
is	a	considerable	gender	imbalance,	with	significantly	more	men	
than	women	going	into	the	industry.	This	trend	is	reflected	in	

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Corporate Governance Statement

On	the	Beach’s	IT	development	team,	but	we	are	committed	to	
taking	steps	to	attract	and	retain	women	into	our	IT	team	(such	
as	our	recent	involvement	with	Rails	Girls	Manchester,	see	page	
28	for	more	details).		

We	are	also	conscious	of	the	gender	imbalance	on	our	Board,	
which	is	entirely	male.	The	Nomination	Committee	considered	
this	issue	during	the	year	and	it	was	agreed	that	the	Board	
should	not	specifically	look	to	recruit	a	Director	to	address	
gender	balance,	and	that	any	Board	appointments	would	be	
overseen	by	the	Nomination	Committee	and	would	be	on	the	
basis	of	merit	against	objective	criteria	to	ensure	we	appoint	
the	best	individual	for	each	role.	However	the	Company	will	
continue	to	monitor	diversity	both	on	the	Board	and	across	the	
business	to	ensure	diversity	and	equal	opportunities.	

As	at	30	September	2017,	the	average	age	of	our	employees	
was	33	years	old	and	the	gender	split	between	employees	was	
as	follows:

Male 

Female 

Directors	of	the	
Company	
Senior	management	
Other	employees	 	

			5	

		0	

		21	
	127	

	12	
184	

Percentage 
of female 
employees

	0%	

36%
59%

AGM
Our	third	Annual	General	Meeting	will	be	held	at	11am	on	8	
February	2018	at	Park	Square,	Bird	Hall	Lane,	Cheadle,	SK3	
0XN.	All	shareholders	will	have	the	opportunity	to	attend	and	
vote,	in	person	or	by	proxy,	at	the	AGM.	The	notice	of	the	AGM	
is	in	the	booklet	which	is	enclosed	with	this	report,	and	sets	out	
the	business	of	the	meeting	and	an	explanatory	note.	Separate	
resolutions	are	proposed	in	respect	of	each	substantive	issue.

All	members	of	the	Board	will	be	present	at	the	AGM	and	will	be	
able	to	answer	any	questions	from	shareholders.

Commitment and External Directorships
Any	external	appointments	or	other	significant	commitments	of	
the	Directors	require	the	prior	approval	of	the	Board.

The	Chairman,	the	Non-Executive	Directors	and	the	CEO	each	
hold	external	directorships,	and	these	are	disclosed	within	their	
profiles	on	pages	33	and	34.	The	CEO	took	on	an	external	non-

executive	directorship	during	the	year	which	was	considered	
and	approved	by	the	Board.		The	Board	took	the	view	that	
such	appointment	would	not	impact	on	the	CEO’s	commitment	
to	his	role	and	could	be	of	benefit	to	both	the	CEO	and	the	
Company.		

The	Board	is	comfortable	that	the	external	directorships	do	not	
impact	on	the	time	that	any	director	devotes	to	the	Company	
and	in	the	Board’s	view,	these	external	directorships	enhance	
the	collective	experience	of	the	Board.

Directors’ Conflicts of Interests
Directors	have	a	statutory	duty	to	avoid	situations	in	which	
they	have	or	may	have	interests	that	conflict	with	those	of	the	
Company,	unless	that	conflict	is	first	authorised	by	the	Board.	
This	includes	potential	conflicts	that	may	arise	when	a	Director	
takes	up	a	position	with	another	Company.	The	Company’s	
Articles	of	Association	enable	the	Board	to	authorise	potential	
conflicts	of	interest	which	may	arise	and	to	impose	limits	or	
conditions,	as	appropriate,	when	giving	any	authorisation.

Any	decision	of	the	Board	to	authorise	a	conflict	of	interest	is	
only	effective	if	it	is	agreed	without	the	conflicted	Director(s)	
voting	or	without	their	vote(s)	being	counted.	In	making	such	
a	decision,	the	Directors	must	act	in	a	way	they	consider	in	
good	faith	will	be	the	most	likely	to	promote	the	success	of	the	
Company.

The	Company	maintains	a	register	of	related	parties	and	
register	of	directors’	interests,	which	is	reviewed	by	the	Board	
on	a	regular	basis.

Development of Directors
The	Company	has	an	induction	programme	for	all	new	
directors	joining	the	board	and	the	Chairman	continually	
reviews	the	training	needs	of	Directors	according	to	their	
individual	needs.		This	review	is	ongoing	and	forms	part	of	the	
annual	appraisal	process.	

The	Directors	attend	development	days	during	the	year	
where	they	are	provided	with	updates	on	developments	and	
training	on	certain	areas	in	order	to	deepen	and	develop	their	
understanding	of	particular	areas	of	the	business.		These	
development	days	are	in	addition	to	the	regular	training	
arranged	by	the	Company	Secretary.		Directors	also	undertake	
individual	training	which	gives	them	the	opportunity	to	
undertake	a	‘deep	dive’	into	certain	areas	of	the	business.		

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
 
 
 
 
 
 
 
 
 
GOVERNANCE

Corporate Governance Statement

Information and Support
All	Directors	have	access	to	the	Company	Secretary,	who	advises	
them	on	governance	matters.	

Directors	receive	and	access	their	board	papers	via	an	electronic	
portal.		Board	papers	are	generally	circulated	five	days	before	
a	meeting.		The	Chairman	and	the	Company	Secretary	work	
together	to	ensure	that	board	papers	are	clear,	accurate	and	of	
sufficient	quality	to	ensure	the	Board	can	discharge	its	duties.

Specific	business-related	presentations	are	given	by	senior	
management	as	part	of	board	meetings	where	appropriate.	As	
well	as	the	support	of	the	Company	Secretary,	Directors	have	
access	to	the	Company’s	professional	advisers	where	considered	
necessary.

Board Evaluation
The	Board	is	committed	to,	and	understands	the	value	and	
importance	of	the	evaluation	and	appraisal	of	the	performance	
of	the	Board,	its	Committees,	and	of	the	individual	Directors	and	
the	Chairman.	The	Board	has	carried	out	an	evaluation	to	review	
the	composition,	experience	and	skills	to	ensure	that	the	Board	
and	its	Committees	continue	to	work	effectively	and	that	the	
Directors	are	demonstrating	a	commitment	to	their	roles.

This	year’s	board	evaluation	was	the	second	undertaken	by	
the	Company	and	it	was	decided	that	it	would	be	conducted	
in-house	as	this	would	be	the	most	simple	and	effective	method	
of	evaluating	the	Board		This	allowed	a	first-hand	assessment	in	
order	to	gain	a	clear	picture	of	any	improvements	which	could	be	
made. 

As	part	of	the	evaluation	process,	questionnaires	were	
completed	by	each	board	member	in	order	to	compare	
performance	against	the	Corporate	Governance	Code.	The	
questionnaire	covered	leadership,	effectiveness,	accountability,	
shareholder	relations,	meetings	and	administration.	The	
Board	approved	the	agreed	questionnaires	and	then	these	
were	completed	electronically.	Results	were	analysed	and	the	
Company	Secretary	prepared	a	report	for	the	Chairman.	This	was	
tabled	for	discussion	at	a	Board	meeting.

The	evaluation	established	that	the	Board	and	its	Committees	
were	operating	effectively	and	efficiently,	with	good	leadership	
and	accountability.	The	Board	dynamic	works	well,	with	great	
dedication	and	commitment	of	each	of	the	Board	Members,	and	
with	the	appropriate	level	of	support	and	challenge	from	Non-
Executive	Directors.	No	major	issues	arose,	but	it	was	agreed	

that	the	issue	of	Board	diversity	should	continue	to	be	a	priority	
and	be	considered	by	the	Nomination	Committee	(see	pages	41).

In	accordance	with	the	Code	the	Board	will	consider	whether	the	
2018	evaluation	should	be	facilitated	externally.		

Investor Relations
The	Company	is	committed	to	engaging	and	maintaining	an	
active	dialogue	with	all	of	its	shareholders.	The	Company	has	
rolled	out	an	investor	relations	programme	enabling	dialogue	
and	meetings	between	the	Executive	Directors	and	institutional	
investors,	fund	managers	and	analysts.	At	these	meetings,	a	
wide	range	of	relevant	issues	including	strategy,	performance,	
management	and	governance	are	discussed	within	the	
constraints	of	information	which	has	already	been	made	public.	

The	Board	is	aware	that	institutional	shareholders	may	
be	in	more	regular	contact	with	the	Company	than	other	
shareholders,	but	care	is	exercised	to	ensure	that	any	price-
sensitive	information	is	released	to	all	shareholders,	institutional	
and	private,	at	the	same	time,	in	accordance	with	the	legal	
requirements.

Questions	from	individual	shareholders	are	generally	dealt	with	
by	the	Executive	Directors.

All	shareholders	can	access	announcements,	investor	
presentations	and	the	Annual	Report	on	the	Company’s	
corporate	website	(www.onthebeachgroupplc.com).

The	Senior	Independent	Director,	Lee	Ginsberg,	is	available	
to	shareholders	if	they	have	concerns	which	cannot	be	raised	
through	the	normal	channels	or	if	such	concerns	have	not	been	
resolved.	Arrangements	can	be	made	to	meet	with	him	through	
the	Company	Secretary.

Compliance with 7.2.6R DTR
In	accordance	with	the	requirements	of	the	Disclosure	and	
Transparency	Rules,	Rule	7.2.6R,	pages	62	to	64	contain	details	
of	significant	shareholdings,	special	rights	attached	to	securities	
and	voting	rights	and	all	other	matters	required	to	be	disclosed.

Approved	by	the	board	and	signed	on	its	behalf:

K Vickerstaff
Company Secretary
30	November	2017

40 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

GOVERNANCE

Report of the  Nomination
Committee

Richard Segal 
Chairman,  Nomination Committee

I	am	pleased	to	introduce	the	report	of	the	Nomination	
Committee	for	the	year	ended	30	September	2017.

Members of the Nomination Committee
Richard	Segal		Chairman 
David	Kelly
Lee	Ginsberg

›	 Composed	of	three	independent	Non-Executive	Directors
›	 At	least	two	meetings	held	per	year
›	 Meetings	are	attended	by	the	Chief	Financial	Officer,	Chief		
Executive,	Company	Secretary	and	other	relevant	attendees		
by	invitation.

Two	meetings	were	held	during	the	year:

Meetings		
attended/	Total	
meetings	held	
2/2	
2/2	
2/2	

Richard	Segal	
David	Kelly	
Lee	Ginsberg	

Percentage	of
meetings	
attended
100%
100%
100%

Role of the Committee
The	Committee	has	primary	responsibility	for	leading	the	process	
for	board	appointments	and	making	recommendations	to	the	
board,	bearing	in	mind	the	need	for	diversity	and	a	balance	
of	skills,	experience,	independence	and	knowledge	across	the	
Board,	taking	care	to	ensure	that	appointees	have	enough	time	
available	to	devote	to	the	position.

Appointment of new CFO
During	the	year,	the	Committee	finalised	the	recruitment	of	
Paul	Meehan	as	CFO.		As	reported	last	year,	after	Paul	had	
been	identified	as	the	preferred	candidate,	the	Committee	
recommended	to	the	Board	that	an	offer	was	made	to	him	
in	line	with	the	package	recommended	to	the	Board	by	the	
Remuneration	Committee.		Paul	accepted	the	offer	on	28	
November	2016	and	joined	the	business	on	16	January	2017.		

Succession Planning
Continuing	the	work	undertaken	in	the	2015/2016	financial	
year,	the	Committee	reviewed	the	Group’s	succession	planning	
arrangements	for	the	Executive	Directors,	the	executive	team	
and	the	senior	management	team,	including	the	employees	
regarded	as	key	for	the	ongoing	success	of	the	Group.

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The	Committee	monitored	the	risks	in	the	succession	plan,	and	
recommended	that	certain	actions	took	place	to	address	any	
risk	areas,	including	working	with	the	Remuneration	Committee	
to	ensure	that	the	remuneration	for	these	individuals	was	at	an	
appropriate	level	and	in	an	appropriate	structure	to	incentivise	
and	retain	talent	in	the	business.

Diversity
The	Company	values	equality	and	diversity	(in	all	respects	
including	in	terms	of	socio-economic	background,	race,	
ethnicity,	gender,	sexual	orientation,	age,	physical	abilities,	
religious	and	political	beliefs)	and	understands	the	benefits	of	a	
diverse Board.

The	Nomination	Committee	considered	the	diversity	on	the	
Board	during	the	year,	particularly	following	the	retirement	
of	Wendy	Parry	and	the	appointment	of	Paul	Meehan	which	
led	to	the	Board	being	entirely	male.		In	addition	to	the	
gender	imbalance	there	is	also	an	ethnicity	imbalance	and	the	
Committee	considered	diversity	as	a	whole.	The	Nomination	
Committee	leads	Board	appointments	and	it	was	agreed	
that	in	relation	to	Board	appointments,	diversity	and	equality	
remained	a	key	value	for	the	Company,	and	that	it	was	the	
utmost	priority	for	the	Committee	to	ensure	that	where	there	
is	a	vacancy	on	the	Board,	selection	is	on	the	basis	of	merit	
against	objective	criteria	to	ensure	the	appointment	of	the	
best	individual	for	each	role.	It	was	also	agreed	that	the	Board	
should	not	specifically	look	to	recruit	a	Director	to	address	
the	current	imbalance	of	gender	and	ethnicity.	However	
the	Company	will	continue	to	monitor	diversity	both	on	the	
Board	and	across	the	business	to	ensure	diversity	and	equal	
opportunities.	

Board Evaluation & Re-election of Directors
The	Committee	reviewed	the	results	of	the	Board	evaluation	
and	Director	appraisal	process	as	described	on	page	40	
and	has	recommended	to	the	Board,	after	evaluating	the	
balance	of	skills,	knowledge,	independence	and	experience	
of	each	Director,	that	all	Directors	will	seek	re-election	at	the	
Company’s	forthcoming	AGM.	

I	will	be	available	at	the	AGM	to	discuss	any	questions	that	
shareholders	have	in	relation	to	the	work	of	the	Committee.

Richard Segal 
Chairman,  Nomination Committee
30	November	2017

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GOVERNANCE

Report of the Audit 
Committee

Lee Ginsberg 
Chair of the Audit Committee

I	am	pleased	to	present	the	Audit	Committee	Report	for	2017.		

With	the	assistance	of	management	and	KPMG	LLP,	the	
Committee	has	considered	the	main	financial	reporting	issues,	
estimates	and	judgements,	and	we	believe	that	the	information	
in	the	Annual	Report	is	fair,	balanced,	and	understandable	and	
clearly	explains	progress	against	our	strategic	and	operating	
objectives.		There	has	been	no	correspondence	from	regulators,	
including	the	Financial	Reporting	Council,	during	the	financial	
year.		

We	believe	that	rigorous	internal	controls	and	robust	risk	
management	processes	are	an	essential	part	of	delivering	
shareholder	value.	The	Committee	has	assisted	the	Board	in	
performing	a	review	of	effectiveness	of	the	processes	and	
systems	in	place.

Members of the Audit Committee
Lee	Ginsberg	Chairman                         
David	Kelly
Richard	Segal

›	 Composed	of	three	independent	Non-Executive	Directors
all	of	whom	have	experience	in	the	sector	in	which	the		

  Group operates.
›	

Lee	Ginsberg	is	considered	by	the	Board	to	have	extensive		
recent	and	relevant	financial	experience	and	all	members
have	had	experience	in	large	organisations	(Directors’
biographies	appear	on	pages	33	and	34).	

›	 At	least	three	meetings	held	per	year
›	 Meetings	are	attended	by	the	Chief	Financial	Officer,	Chief
Executive,	Company	secretary	and	external	auditor	by
invitation

Three	meetings	were	held	during	the	year:

Meetings		
attended/	Total	
meetings	held	
3/3	
3/3	
3/3	

Lee	Ginsberg	
David	Kelly	
Richard	Segal	

Percentage	of
meetings	
attended
100%
100%
100%

Financial Reporting
The	primary	role	of	the	Committee	in	relation	to	financial	
reporting	is	to	review	and	monitor	the	integrity	of	the	financial	
statements,	including	annual	and	half-year	reports,	result	
announcements,	dividend	proposals	and	any	other	formal	
announcement	relating	to	the	Group’s	financial	performance.
The	Committee	has	looked	at	the	quality	and	appropriateness	
of	the	accounting	principles	and	policies	adopted	and	whether	
management	had	made	appropriate	underlying	estimates	
and	judgements.	In	carrying	out	this	review,	the	Committee	
has	looked	at	management	reports	in	respect	of	the	main	
financial	reporting	issues	and	judgements	made,	together	with	
reports	prepared	by	the	external	auditor	on	the	2017	half-year	
statement	and	Annual	Report	2017.

Work undertaken by the Committee in relation to 2017 

Financial Statements
The	Committee	has	reviewed	the	content	of	the	2017	
Annual	Report	and	considered	whether,	taken	as	a	whole,	
in	its	opinion	it	is	fair,	balanced	and	understandable	and	
provides	the	information	necessary	for	shareholders	to	assess	
the	Company’s	position,	performance,	business	model	and	
strategy.

The	Committee	was	provided	with	a	draft	of	the	Annual	Report	
in	order	to	assess	the	strategic	direction	and	key	messages	
being	communicated.	The	Committee	provided	feedback	
highlighting	any	areas	in	which	they	felt	that	further	clarity	or	
information	was	required	and	this	was	then	incorporated	into	
the	report	provided	for	Audit	Committee	approval.

Internal audit
The	Group	did	not	have	a	stand-alone	Internal	Audit	
Department	during	the	year.	The	Committee	has	reviewed	
the	need	for	an	internal	audit	function	during	the	year	and	
considers	that	having	no	internal	audit	function	is	appropriate	
on	the	grounds	that:
›	 The	business	operates	from	a	single	site;
›	 Procedures	and	routines	are	well	established	across	the		

business;	and

›	 There	is	a	significant	degree	of	senior	oversight,	particularly		
in	respect	of	ongoing	business	performance,	involving	both		
the	CEO	and	CFO.

The	Committee	will,	as	part	of	its	remit,	continue	to	evaluate	
the	effectiveness	and	robustness	of	the	current	system	of	
control	as	the	Group	grows	as	to	whether	an	independent	

42 

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GOVERNANCE

Report of the Audit  Committee

Internal	Audit	Department	would	be	more	appropriate	and	to	set	
down	the	guidelines	for	the	operation	of	such	a	department.
In	line	with	its	terms	of	reference,	during	the	year,	the	Audit	
Committee	has	undertaken	reviews	and	internal	audits	
on	the	Company’s	processes,	procedures	and	safeguards,	
commissioning	external	independent	reports	where	required.	

External Auditor
The	Committee	oversees	the	Group’s	relationship	with	the	
external	auditor.	The	Committee	holds	meetings	with	the	auditor	
without	management	present	with	the	purpose	of	understanding	
the	auditor’s	views	on	the	control	and	governance	environment	
and	management’s	effectiveness	within	it.	To	fulfil	its	
responsibilities	in	respect	of	the	independence	and	effectiveness	
of	the	external	auditor,	the	Committee	reviewed:
›	 The	audit	work	plan	for	the	Group;
›	 The	detailed	findings	of	the	audit,	including	a	discussion		
of	any	major	issues	that	arose	during	the	audit;	the	Audit		
	 Committee	reviewed	the	findings	of	the	external	auditor	in	
respect	of	both	the	financial	statements	for	the	six-month
period	ending	31	March	2017	and	for	the	year	ended	30
September	2017.

›	 The	Committee	is	mindful	of	its	responsibility	to	ensure	that

the	external	auditor	maintains	its	independence	and
objectivity.	It	has	therefore	reviewed,	and	is	satisfied	with	the		
independence	of	KPMG	as	the	external	auditor;	and

›	 The	audit	fee	and	the	extent	of	non-audit	services	provided

during	the	year.

KPMG	LLP	was	appointed	auditor	to	the	Group	in	2007.	
The	mandatory	firm	rotation	(MFR)	rules	in	the	UK	introduce	
requirements	that	all	EU	public	interest	entities	(PIEs)	must	
tender	their	audit	contract	at	least	every	10	years	and	change	
or	rotate	their	auditor	at	least	every	20	years.	Audit	tenure	is	
measured	from	the	point	at	which	the	Group	became	a	PIE,	
being	28	September	2015,	the	date	on	which	the	Group	became	
listed.	As	such,	the	Group	will	need	to	run	a	tender	process	by	
2025.	However,	the	Audit	Committee	will	continue	to	review	
the	relationship	with	the	external	auditor,	and	may	tender	its	
audit	contract	earlier	than	this,	if	the	Committee	believes	this	
is	necessary	or	desirable.		In	2017	there	was	a	rotation	of	the	
Group’s audit partner. 

The	Committee	recommends	the	re-appointment	of	KPMG	LLP	
and	confirms	that	such	recommendation	is	free	from	influence	
by	a	third	party	and	no	restrictive	contractual	terms	have	been	
placed	on	the	Group.

Non-audit services
The	Company’s	external	auditor	may	also	be	used	to	provide	
specialist	advice	where,	as	a	result	of	their	position	as	auditors,	
they	either	must,	or	are	best	placed	to,	perform	the	work	in	
question.	A	formal	policy	is	in	place	in	relation	to	the	provision	
of	non-audit	services	by	the	external	auditor	to	ensure	that	
there	is	adequate	protection	of	their	independence	and	
objectivity.

The	Company’s	policy	is	that,	except	in	exceptional	
circumstances,	non-audit	fees	to	the	audit	firm	should	not	
exceed	70%	of	the	amount	of	the	audit	fee	for	the	current	
financial	year	(audit	fee	£124,000).	In	addition,	all	non-
audit	work	in	excess	of	£15,000	should	be	the	subject	of	a	
competitive	tender.

It	should	be	noted	that,	in	the	current	year	(FY17),	it	was	
disclosed	that	fees	totalling	£6,000	were	paid	to	KPMG	LLP	for	
non-audit	services.	

UK Corporate Governance Code
Each	year	the	Committee	conducts	a	detailed	review	of	the	
Company’s	compliance	with	the	UK	Corporate	Governance	
Code.	This	year	particular	focus	was	given	to	the	new	
provisions	and	guidance	relating	to	the	composition	of	audit	
committees.	The	Committee	was	satisfied	that	it	complied	with	
all	the	provisions	of	the	Code;	Lee	Ginsberg	has	substantial	
recent	and	relevant	financial	experience,	along	with	experience	
in	the	technology	sector	and	the	other	members	of	the	
Committee	have	experience	in	both	the	travel	and	technology	
sectors.  

Whistleblowing
A	whistleblowing	policy	has	been	adopted	which	includes	
access	to	a	whistleblowing	telephone	service	run	by	an	
independent	organisation,	allowing	employees	to	raise	
concerns	on	an	entirely	confidential	basis.	The	Committee	
receives	regular	reports	on	the	use	of	the	service,	any	
significant	reports	that	have	been	received,	the	investigations	
carried	out	and	any	actions	arising	as	a	result.

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Report of the Audit  Committee

Risk management and Internal Control
The	primary	role	of	the	Audit	Committee	in	relation	to	risk	
management	and	internal	controls	is	to	review	the	effectiveness	
of	risk	management	systems	and	related	internal	controls	to	
ensure	that	any	issues	that	have	arisen	are	properly	dealt	with,	
and	that	going	forward	the	systems	are	fit	for	purpose.	The	
Committee	performs	its	duties	by:
›	 Reviewing	annually	the	Group’s	system	of	internal	control;		

and

›	 Reviewing	reports	from	the	external	auditors	on	any	issues		
identified	in	the	course	of	their	work,	including	an	internal		
control	report	on	control	weaknesses,	and	ensuring	that		
there	is	an	appropriate	response	from	management.

The	Group	has	in	place	internal	controls	and	risk	management	
systems	in	relation	to	its	financial	reporting	process	and	
preparation	of	consolidated	accounts.	These	systems	include	
policies	and	procedures	to	ensure	that	adequate	accounting	
records	are	maintained	and	transactions	are	recorded	accurately	
and	fairly	to	permit	the	preparation	of	financial	statements	in	
accordance	with	IFRS.	The	internal	control	systems	include:

Component
Risk	Management

Approach
Risks	are	highlighted	through	a	number	of	different	reviews	and	culminate	in	
a	risk	register.	The	register	identifies	the	risk	area,	the	probability	of	the	risk	
occurring,	the	impact	if	it	does	occur	and	the	actions	being	taken	to	manage	
the	risk	to	the	desired	level.

Basis for assurance
Updated	by	Executive	team	
twice	a	year	and	reviewed	
and	approved	by	the	Board	
annually

Financial	
Reporting

Consolidated	Group	management	accounts	are	produced	monthly	and	
provide	relevant,	reliable	and	up-to-date	financial	and	non-financial	
information	to	management	and	the	Board	including	an	income	statement,	
balance	sheet	and	cash	flow	statement.

Budgeting	and	
reforecasting

The	Group	produces	an	annual	budget	and	quarterly	reforecast	against	
which	management	monitor	the	key	business	and	financial	activities	
towards	achieving	the	financial	objectives	each	month.

Monitoring	of	
controls

There	are	policies	and	procedures	in	place	to	ensure	the	integrity	and	
accuracy	of	the	accounting	records	and	to	safeguard	the	Group’s	assets.	

The	review	by	the	audit	committee	highlighted	that	effective	risk	
management	and	internal	controls	are	in	place.

Results	are	reviewed	each	
month	by	management,	
the	Executive	team	and	the	
Board.	Results	are	compared	
against	expectations	and	
significant	variances	are	
explained	by	management.

Performed	using	a	bottom-
up	approach	with	reviews	
performed	by	the	Executive	
team and the Board.

The	Committee	has	
performed	a	rigorous	and	
robust	review	of	internal	
controls	during	the	year	
including:
›	 Review	of	risk	registers
›	 Assessment	of			
compliance	with
corporate	governance	
code

›	 Delegated	authority	and		

approval	limits
›	 Review	of	business		
continuity	plan

›	 Basis	and	monitoring		
of	capitalised	website		
development	costs

44 

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GOVERNANCE

Report of the Audit  Committee

The Committee, with the assistance of management and KPMG, 
identified areas of financial statement risk and judgement as 
described below:

Description of focus area

Audit Committee action

Capitalised	website	development	costs
The	Group	incurs	significant	internal	costs	in	respect	of	the	
development	of	the	On	the	Beach	and	ebeach	websites.	The	
accounting	for	these	costs	as	either	development	costs	which	
are	capitalised	as	intangible	assets	(for	enhancement	of	the	
website)	or	expensed	as	incurred	(in	respect	of	maintenance)	
involves	judgement.

Failure	of	Monarch	Airlines	Ltd.	-	Recognition	of	potential	cost	
and	reimbursement	asset
The	accounting	for	the	recent	failure	of	Monarch	Airlines	Ltd.,	
involves	judgement	to	estimate	the	value	of	both	the	potential	
liability	and	the	debtor	arising	from	the	claim	under	the	
Scheduled	Airline	Failure	Insurance	policy	(see	page	85	for	full	
disclosure).

The	Audit	Committee	has	reviewed	management’s	
application	of	the	accounting	policy	adopted	and	the	
assessment	of	whether	current	projects	meet	the	criteria	
required	for	costs	to	be	capitalised	and	consider	the	
approach	and	application	of	this	policy	to	be	appropriate.

The	Committee	have	reviewed	the	accounting	and	are	
satisfied	with	the	approach	of	Management.		The	Committee	
are	satisfied	with	the	accuracy	of	the	potential	liability	and	
that	the	recoverability	of	the	associated	chargebacks	/
insurance	debtor	is	virtually	certain.

Valuation	of	intangibles	arising	on	the	acquisition	of	Sunshine.
co.uk	Limited
The	accounting	for	the	acquisition	of	Sunshine	involves	
judgement	to	calculate	the	value	and	category	of	intangible	
assets	to	be	recognised	on	the	balance	sheet.

The	Committee	have	reviewed	the	acquisition	accounting	
and	intangible	and	goodwill	accounting	and	are	satisfied	
with	the	approach	of	Management.		The	Committee	are	
satisfied	with	the	identification	and	value	of	intangible	assets	
acquired.

Valuation	of	investments	in	subsidiaries
The	estimated	recoverable	amount	is	subjective	due	to	the	
inherent	uncertainty	involved	in	forecasting	and	discounting	
future	cash	flows.	Their	recoverability	is	not	at	a	high	risk	of	
significant	misstatement	or	subject	to	significant	judgement.	
However,	due	to	their	materiality	in	the	context	of	the	parent	
company	financial	statements,	this	is	considered	to	be	the	area	
that	had	the	greatest	effect	on	our	overall	parent	company	
audit.

The	Committee	have	reviewed	the	accounting	and	are	
satisfied	with	the	approach	of	Management.	The	Committee	
are	satisfied	with	the	accuracy	of	the	forecast	prepared	by	
management	to	support	the	carrying	value	of	the	investment.

I

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Lee Ginsberg 
Chair of the Audit Committee
30	November	2017

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

45

 
 
 
 
 
 
 
 
 
GOVERNANCE

Remuneration Report

Annual Statement of the Chairman 
of the Remuneration Committee

David Kelly
Chair of the Remuneration Committee

Dear Shareholder,

As	Chairman	of	the	Remuneration	Committee,	I	am	pleased	to	
present	the	Remuneration	Report	for	the	year	to	30	September	
2017.

Since	floating	in	September	2015,	the	Remuneration	Committee	
has	continued	to	transition	its	approach	to	pay	as	it	moves	
from	being	a	private	equity	backed	business	to	a	larger	public	
company.	This	is	relevant	both	in	terms	of	having	much	greater	
oversight	into	the	pay	and	reward	of	individuals	below	main	
board	level	as	well	as	ensuring	that	the	executive	directors	
continue	to	have	a	market	competitive	package	in	the	listed	
environment. 

As	a	consequence,	and	as	noted	last	year,	the	Committee	was	
involved	in	shaping	a	remuneration	package	for	Paul	Meehan	
which	is	in	line	with	both	our	current	remuneration	policy	and	
investor	sentiment,	and	which	also	provides	reward	in	line	with	
delivering	our	strategy.	

In	our	second	full	year	as	a	listed	entity,	the	Company	has	
continued	to	demonstrate	strong	financial	performance	including	
an	increase	in	Group	profit	before	tax	of	24.9%,	an	increase	
in	Group	adjusted	profit	before	tax	of	33.8%,	an	increase	in	
adjusted	proforma	EPS	of	39.1%	and	a	total	shareholder	return	
of	90.3%.

The	Committee	remains	satisfied	that	the	policy	continues	to	
support	the	Company’s	strategy	for	the	forthcoming	year:	to	
retain	and	motivate	our	management	team,	to	drive	strong	
returns	for	our	shareholders	and	to	promote	the	long-term	
success	of	the	Company.	Shareholders	will	not	therefore	
be	asked	to	approve	any	revisions	to	the	policy	at	the	2018	
AGM.	However,	it	is	the	Committee’s	intention	to	undertake	
a	thorough	review	of	the	policy	during	the	course	of	2018	to	
ensure	that	the	remuneration	of	the	Executive	Directors	is	
reflective	of	the	Company’s	continued	strong	performance,	
including	consultation	with	our	major	shareholders,	ahead	of	
seeking	approval	for	policy	renewal	at	the	2019	AGM.

Remuneration highlights for the 2017 financial year
In	2017,	remuneration	highlights	included	the	following:

›	 As	outlined	in	our	2016	report,	the	Executive	Directors	did	

not	receive	salary	increases	during	the	year.	The
Remuneration	Committee	reviewed	salaries	during	the	year
and	determined	that	increases	of	2%	would	be	awarded	in
line	with	increases	awarded	to	the	wider	workforce,
effective	from	1	January	2018.

›	 Annual	bonus	measures	were	based	on	financial	targets

that	link	directly	to	both	strategic	and	operational	initiatives
of	the	Company.	Despite	the	strong	performance	of	the
	 Company	over	the	year,	due	to	the	stretching	nature	of	the
threshold	PBT	target,	no	bonus	in	respect	of	the	2017
financial	year	will	be	paid.

›	 The	second	award	under	the	Long-Term	Incentive	Plan

award	was	granted	during	the	year.	This	award	will	vest	at
the	end	of	three	years	and	will	be	subject	to	a	further	two
year	holding	period.	The	performance	metrics	are	based
70%	on	EPS	performance	and	30%	on	returns	to
shareholders.

›	 As	part	of	wider	employee	engagement	activities	(details
of	which	are	set	out	on	page	26	to	27),	an	employee
engagement	committee	was	formed	during	the	year	with
the	intention	of	strengthening	the	employee	voice	on

	 matters	such	as	remuneration.	The	Remuneration
	 Committee	has	received	reports	on	employee	engagement
activities	and	employee	feedback	and	has	been	involved
in	considering	changes	required	to	pay	and	conditions	for
all	staff.	Matters	considered	included	making	changes	to
certain	HR	policies	and	how	the	Company’s	share	schemes
and	other	remuneration	tools	can	be	used	to	incentivise,
reward	and	retain	talent	across	the	business,	particularly
top	performers.	The	Committee	intends	to	further
formalise	this	engagement	in	FY18.

Members of the Remuneration Committee
David	Kelly	Chairman
Lee	Ginsberg																									
Richard	Segal

46 

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GOVERNANCE

Remuneration Report

Key activities of the remuneration committee
The	Remuneration	Committee	met	8	times	during	2017	and	its	
key	activities	were	as	follows:

L
L
A
R
E
V
O

I

N
O
T
A
R
E
N
U
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L
A
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A

S
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B

E
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A
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E
V
O
G

Approval	of	FY17	performance	and	remuneration	decisions	for	Executive	Directors

Review	of	remuneration	package	for	new	CFO

Review	of	group-wide	pay	and	conditions

Review	of	FY16	year	end	compensation	process	and	budgets	for	all	employees

Review	of	preliminary	FY17	year	end	compensation	budgets

Consideration	of	reward	strategy	for	the	broader	employee	population

Review	of	Executive	Directors’	remuneration

Assessment	of	FY16	performance

Approval	of	FY17	annual	bonus	plan

Preliminary	review	of	FY18	annual	bonus	plan

Approval	of	FY17	performance	measures	and	awards

Grant	of	LTIP	awards

Review	of	all	employee	share	schemes

Approval	of	the	FY16	DRR

Planning	for	FY17	DRR

Review	performance	of	independent	advisers	and	fees	over	the	year

Preparation	for	AGM

Review	of	feedback	received	at	AGM

6
1
0
2
v
o
N
3

6
1
0
2
v
o
N
0
3

7
1
0
2
h
c
r
a
M
8

7
1
0
2
h
c
r
a
M
7
2

7
1
0
2
y
a
M
6
2

7
1
0
2
y
a
M
1
3

7
1
0
2
t
p
e
S
6

7
1
0
2
t
p
e
S
8
2

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This	report	has	been	prepared	in	accordance	with	The	Large	and	
Medium-sized	Companies	and	Groups	(Accounts	and	Reports)	
(Amendment)	Regulations	2013,	the	UKLA	Listing	Rules	and	the	
UK	Corporate	Governance	Code.	The	report	is	split	into	three	
parts:

›	 This	Annual	Statement.
›	 A	brief	summary	of	the	Company’s	remuneration	policy	for		
	 Directors.	
›	 The	Annual	Report	on	Remuneration	which	sets	out		 	

payments	made	to	the	Directors	and	details	the	link	between

	 Company	performance	and	remuneration	for	the	2017

financial	year.	The	Annual	Report	on	Remuneration	together
	 with	this	statement	is	subject	to	an	advisory	shareholder	vote

at	the	AGM	on	8	February	2018.

The	Remuneration	Committee	is	committed	to	ensuring	that	
we	are	responsive	to	developments	in	best	practice,	and	will	
proactively	consider	the	implementation	of	our	policy	in	the	
light	of	this.	Additionally,	the	Committee	will	consult	with	
Shareholders	in	FY18	as	it	prepares	its	Policy	for	re-voting	
in	FY19.	Should	you	have	any	queries	or	comments	on	
this	Report,	or	more	generally	in	relation	to	the	Company’s	
remuneration,	then	please	do	not	hesitate	to	contact	me	via	
the	Company	Secretary.

I	hope	that	you	find	the	information	in	this	Report	
informative	and	I	look	forward	to	your	continued	support	at	
the	Company’s	Annual	General	Meeting

David Kelly
Chair of the Remuneration Committee
30	November	2017

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

47

	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE

Summary of Remuneration Policy 

It is essential that a fair, competitive and attractive 
remuneration policy is in place in order to ensure 
the future success of the Company. 

Introduction
The	Directors’	Remuneration	Policy	(the	‘Policy’)	was	approved	
by	shareholders	at	the	AGM	on	5	February	2016	(92.95%	of	
votes	cast	being	in	favour)	and	became	effective	from	that	date.	
There	are	no	proposals	to	amend	the	Directors’	Remuneration	
Policy	at	the	2018	AGM	however	we	will	re-design	the	Policy	for	
FY19.	

A	summary	of	the	policy	is	included	for	reference	to	assist	with	
the	understanding	of	the	contents	of	this	report.	The	full	policy	
is	detailed	in	our	2015	Annual	Report,	which	can	be	found	in	the	
‘Investors	centre’	section	under	‘Reports	and	presentations’	on	
the	Company’s	website.	

	The	following	table	summarises	each	element	of	remuneration	
and	how	it	supports	the	Company’s	short	and	long	term	strategic	
objectives.

Performance metrics used, 
weighting and time period 
applicable

None

Element of remuneration

Operation

Opportunity

Salaries	are	reviewed	annually	
and	any	changes	are	effective	
from	1	January	in	the	
financial	year.

Base Salary
Provides	a	base	level	of	
remuneration	to	support	
recruitment	and	retention	
of	Executive	Directors	
with	the	necessary	
experience	and	expertise	
to	deliver	the	Company’s	
strategy.

Base	salaries	will	be	set	at	
an	appropriate	level	within	a	
comparator	group	of	listed	
companies	of	comparable	
size	and	will	normally	increase	
in	line	with	increases	made	
to	the	wider	employee	
workforce.

The	Committee	recognises	
that	Simon	Cooper’s	current	
base	salary	is	below	the	
market	level,	but	when	
setting	Simon’s	base	salary	
has	given	regard	to	his	
considerable	shareholding	in	
the	Company,	and	the	desire	
to	focus	the	remuneration	
structure	on	a	long	term	
strategy.

48 

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GOVERNANCE

Summary of Remuneration Policy

Element of 
remuneration

Operation

Opportunity

Performance metrics used, 
weighting and time period 
applicable

Benefits
Provides	a	competitive	
level	of	benefits.

Pensions
Paul	Meehan	currently	
receives	an	employer’s	
contribution	equal	to	
15%	of	his	base	salary.	
Due	to	his	considerable	
shareholdings,	Simon	
Cooper	is	not	provided	
with	pension	funding.

Annual Bonus Plan
The	Annual	Bonus	Plan	
provides	a	significant	
incentive	to	the	
Executive	Directors	
linked	to	achievement	in	
delivering	goals	that	are	
closely	aligned	with	the	
Company’s	strategy	and	
the	creation	of	value	for	
shareholders.	

The	Remuneration	
Committee	recognises	the	
need	to	maintain	suitable	
flexibility	in	the	determination	
of	benefits	that	ensure	it	is	
able	to	support	the	objective	
of	attracting	and	retaining	
personnel.	Accordingly,	the	
Remuneration	Committee	
expects	to	be	able	to	adopt	
benefits	such	as	relocation	
expenses,	car	allowance	
benefit,	death	in	service	life	
assurance,	travel	expenses	
(including	tax	if	any),	tax	
equalisation	and	support	
in	meeting	specific	costs	
incurred	by	directors.

The	Executive	Directors	
currently	receive	benefits	
which	include	family	private	
health	cover.	

On recruitment, the 
Committee	maintains	the	
ability	to	provide	pension	
funding	in	the	form	of	a	salary	
supplement,	which	would	not	
form	part	of	the	salary	for	
the	purposes	of	determining	
the	extent	of	participation	
in	the	Company’s	incentive	
arrangements.

For	every	£1	above	the	
Board	approved	PBT	budget,	
a	proportion	will	go	into	a	
bonus	pot	which	will	be	used	
to	fund	Executive	bonuses.

Annual	bonuses	are	paid	in	
cash	after	the	end	of	the	
financial	year	to	which	they	
relate.

The	maximum	will	be	set	
at	the	cost	of	providing	the	
benefits	described.	

None

15%	of	base	salary	p.a.

None

The	maximum	bonus	
opportunity	is	100%	of	base	
salary.

Performance	is	measured	
over	the	financial	year.

A	bonus	pot	is	only	formed	
if	budgeted	PBT	is	met.	
The	bonus	payout	is	then	
determined	based	on	the	
satisfaction	of	a	range	of	key	
strategic	objectives.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

49

 
 
 
 
 
 
 
 
 
GOVERNANCE

Summary of Remuneration Policy

Element of 
remuneration

Operation

Opportunity

Long-Term Incentive 
Plan (LTIP)
Awards	are	designed	to	
incentivise	the	Executive	
Directors	to	maximise	
total	shareholder	returns	
by	successfully	delivering	
the	Company’s	objectives	
and to share in the 
resulting	increase	in	total	
shareholder	value.	

HMRC Share Incentive 
Plan
To	encourage	wide	
employee	share		
ownership	and	thereby	
align	employees’	interests	
with	shareholders.

Shareholding 
Requirement
To	support	long	term	
commitment to the 
Company	and	the	
alignment	of	Executive	
Director	interests	with	
those	of	shareholders.

Non-Executive Director 
fees
Provides	a	level	of	fees	
to support recruitment 
and	retention	of	Non-
Executive	Directors	with	
the	necessary	experience	
to advise and assist 
with	establishing	and	
monitoring	the	Company’s	
strategic	objectives.

Awards	are	granted	annually	
to	Executive	Directors	in	the	
form	of	nil	cost	options.	

These	will	vest	at	the	end	of	a	
three	year	period	subject	to:
the	Executive	Director’s			
›	
continued	employment	at		
the	date	of	vesting;	and
satisfaction	of	the		
performance	conditions.

›	

A	further	two	year	holding	
period	post	vesting	will	apply.

The	Company	has	a	share	
incentive	plan	in	which	the	
Executive	Directors	are	
eligible	to	participate	(which	
is	HMRC	registered	and	is	
open	to	all	eligible	staff).

The	Remuneration	
Committee	has	adopted	
formal	shareholding	
guidelines	that	will	encourage	
the	Executive	Directors	to	
build	up	over	a	five	year	
period	and	then	subsequently	
hold	a	shareholding	
equivalent	to	a	percentage	of	
base	salary.	

Non-Executive	Directors	are	
paid	a	base	fee	and	additional	
fees	for	chairmanship	of	
committees.	The	chairman	
of	the	Company	does	not	
receive	any	additional	fees	for	
membership	of	committees.

Fees	are	reviewed	annually	
based	on	equivalent	roles	in	
an appropriate comparator 
group	used	to	review	salaries	
paid	to	the	Executive	
Directors.	

Performance metrics used, 
weighting and time period 
applicable

The	performance	conditions	
for	awards	are	currently	split	
between	earnings	per	share	
(“EPS”)	growth	(70%)	and	
absolute	total	shareholder	
return	(“TSR”)	(30%).

Maximum	award	of	150%	of	
base	salary.

At	least	25%	of	the	award	
will	vest	for	threshold	
performance.	100%	of	the	
award	will	vest	for	maximum	
performance.	Straight	line	
vesting	between	these	points.

UK	scheme	in	line	with	
HMRC	limits	as	amended	
from	time	to	time.

None

150%	of	salary.

None

The	base	fees	for	Non-
Executive	Directors	are	set	at	
a	market	rate.

None

50 

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GOVERNANCE

Summary of Remuneration Policy

Malus	is	applied	up	to	the	date	of	the	bonus	determination	
and	during	the	three	year	period	from	grant	to	vesting	for	the	
LTIP.	Clawback	will	apply	for	two	years	from	the	date	of	bonus	
determination	and	for	the	two	year	period	post	vesting	for	the	
LTIP.

How remuneration links with strategy
It	is	essential	that	a	fair,	competitive	and	attractive	remuneration	
policy	is	in	place	in	order	to	ensure	the	future	success	of	the	
Company.	Our	remuneration	policy	is	designed	to	be	fair	

and	competitive,	support	the	strategic	objectives	of	the	
Company,	and	motivate	the	Executive	Directors	to	deliver	
the	short	and	long	term	strategy	as	set	out	in	the	CEO’s	
statement	on	pages	8	to	10.

In	the	table	below,	we	summarise	how	the	Company’s	
strategic	priorities	are	aligned	with	the	remuneration	policy.	

Strategic objective

Performance measure

Link to the remuneration policy 

Out-innovating through 
agility and investment in 
talent and technology

Revenue growth per daily 
unique visitor

Driving an efficient 
increase in market traffic 
share

Marketing cost as % of 
revenue

Captured within the 
strategic element of the 
annual bonus plan

Leveraging increased 
revenue through direct 
and differentiated supply

Directly contracted 
hotels as a percentage of 
sales

Revenue growth

Expanding our model 
into new source markets 
and products

Growth in international 
sales and other new 
products

Delivery of shareholder 
value

Total shareholder return

EPS

Measured through the 
profit elements of the 
annual bonus plan

Over the longer term, 
will flow into EPS which 
is measured through the 
long term incentive plan 

Measured directly 
through the long term 
incentive plan

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51

 
 
 
 
 
 
 
 
 
GOVERNANCE

Annual Report on Remuneration

Single total figure of remuneration (audited)

Executive and Non-Executive Directors (audited)
The	table	below	sets	out	the	single	total	figure	of	remuneration	
and	breakdown	for	each	Executive	and	Non-Executive	Director	
in	respect	of	the	2017	financial	year.	Comparative	figures	for	the	
2016	financial	year	have	also	been	provided.	Figures	provided	

have	been	calculated	in	accordance	with	the	new	UK	disclosure	
requirements:	the	Large	and	Medium-Sized	Companies	and	
Groups	(Accounts	and	Reports)	(Amendment)	Regulations	2013	
(Schedule	8	to	the	Regulations).	

Name

Salary / Fee
(£’000)

Benefits 
(£’000)

Bonus
(£’000)

LTIP
(£’000)

Pension
(£’000)

Total
(£’000)

2017(2)      2016(1)

2017         2016

2017         2016

2017         2016

2017         2016

2017         2016

Simon Cooper

200

182 

Paul Meehan(3)

178

-

Wendy Parry(4)

61

163

Richard Segal

100

100

Lee Ginsberg

David Kelly

58

50

58

50

1

1

1

-

-

-

1

-

2

-

-

-

-

-

-

-

-

-

56

-

49

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

22

-

-

-

-

-

-

-

-

-

-

201

239

201

-

62

214

100

100

58

50

58

50

Executive Director salaries were reviewed on Admission and increased with effect from 1 January 2016 to £200,000 for Simon Cooper and £175,000 for Wendy Parry. 

Notes:
(1) 
(2)  No salary or fee increases were awarded during the year. 
(3) 
Paul Meehan was appointed to the Board with effect from 16 January 2017. His FY17 base salary, benefits, pension and annual bonus relate to the period he served as an Executive Director. 
(4)  Wendy Parry retired on 16 January 2017, however she remained in the business until 31 January 2017 to ensure a full and orderly handover of her responsibilities to Paul Meehan. Her FY17 base  

salary and benefits relate to the period from 1 October 2016 to 31 January 2017.

Additional information regarding single figure table (audited)
The	Remuneration	Committee	considers	that	performance	
conditions	for	all	incentives	are	suitably	demanding,	having	
regard	to	the	business	strategy,	shareholder	expectations,	the	
markets	in	which	the	Group	operates	and	external	advice.	To	the	
extent	that	any	performance	condition	is	not	met,	the	relevant	
part	of	the	award	will	lapse.	There	is	no	retesting	of	performance.	

Bonus awards (audited) 
2017 annual bonus awards and performance targets
A	bonus	pot	for	Executive	bonuses	is	formed	from	a	proportion	
of	the	excess	PBT	above	a	pre-determined	target.	For	2017,	the	
Group	Adjusted	profit	before	tax	excluding	exceptional	items	
was	£27.7m(1)	(before	amortisation	of	acquired	intangibles,	share	

based	payments	and	any	bonuses	are	paid),	which	was	in	
line	with	budget.	As	a	result,	the	Remuneration	Committee	
determined	that	no	bonus	pot	was	created	for	the	bonus	pot	
for	Executive	Directors.

The	performance	targets	for	the	2017	annual	bonus	award	
are	set	out	below.	Had	a	bonus	pot	been	created,	the	
Remuneration	Committee	would	have	determined	individual	
allocations	of	this	pot	based	on	satisfaction	of	a	matrix	of	key	
strategic	targets	including	UK	revenue,	international	revenue,	
traffic	from	branded	and	free	sources	and	directly	contracted	
hotels	as	a	percentage	of	sales.	However	as	no	bonus	pot	
was	created,	no	consideration	was	given	as	to	the	extent	to	
which	strategic	metrics	had	been	met.		

Threshold

Maximum

Actual
performance(1)

Excess over 
threshold

Bonus pool

Group Adjusted PBT

£27.7m

£33.3m

£27.7m

£0

£0

(1)  Excluding the performance of Sunshine.co.uk Limited.

52 

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GOVERNANCE

Annual Report on Remuneration

2016 annual bonus performance targets (audited)
The	performance	targets	for	the	2016	annual	bonus	awards	
were	considered	to	be	commercially	sensitive	at	the	time	of	
completing	the	2016	Directors’	Remuneration	Report.	The	
Company	committed	to	disclose	these	in	full	this	year.

A	bonus	pot	is	only	formed	if	budgeted	PBT	is	met.	The	
2016	annual	bonus	pool	was	based	on	the	achievement	of	a	
PBT	target	as	set	out	below:

Threshold

Maximum

Actual
performance

Excess over 
threshold

Bonus pool

Adjusted UK PBT

£20.1m

£24.8m

£21.8m

£1.7m

£0.1m*

* Bonus pool including senior managers was £0.4m

Following	the	stellar	performance	of	the	Company	over	the	
year,	the	outperformance	of	budgeted	PBT	and	the	resulting	
bonus	pot	which	was	created,	the	Remuneration	Committee	
determined	individual	allocations	of	this	pot	based	on	
satisfaction	of	a	matrix	of	key	strategic	targets.	These	included	
UK	revenue,	international	revenue,	traffic	from	branded	and	free	
sources	and	directly	contracted	hotels	as	a	percentage	of	sales.	

Based	on	the	Executive	Directors’	performance	against	this	
matrix	of	strategic	targets,	the	Remuneration	Committee	
determined	that	both	Simon	and	Wendy	were	eligible	to	receive	
annual	bonuses	equal	to	35.8%	of	their	respective	base	salaries.	

bonus	allocation.	This	was	approved	by	the	Remuneration	
Committee	and	both	Simon	and	Wendy	received	an	annual	
bonus	equal	to	27.8%	of	base	salary	in	respect	of	FY16.

It	should	be	noted	that	as	part	of	the	policy	renewal	in	2019,	
the	annual	bonus	will	be	an	area	of	focus	for	the	Committee	
to	bring	into	line	with	best	practice,	including	consideration	
of	whether	part	of	the	bonus	may	be	satisfied	in	shares.	
This	is	part	of	the	Committee’s	continuing	commitment	to	
transition	the	Company’s	remuneration	policy	from	a	private	
company	to	fully	listed	business	to	ensure	it	remains	fit	for	
purpose	in	a	highly	competitive	market	for	the	best	talent.

However,	in	order	to	reflect	the	strong	performance	of	the	
senior	management	team	in	the	Company’s	first	year	since	
listing	and	to	provide	additional	bonus	funding	to	reward	them	
for	this,	Simon	and	Wendy	requested	that	the	Remuneration	
Committee	exercise	discretion	to	reduce	their	individual	annual	

Long term incentives awarded in 2017 (audited)
The	table	below	sets	out	the	details	of	the	Long-Term	
Incentive	Plan	awards	granted	in	the	2017	financial	year.	
Vesting	will	be	determined	according	to	the	achievement	of	
performance	conditions	as	outlined	below.

Director

LTIP

Value of 
award

Face value of 
award (£’000)

Number of 
shares awarded

Exercise Price 
(£)

Percentage of 
award vesting 
at threshold 
performance

Performance 
period end date

Performance 
conditions

Simon 
Cooper

LTIP	–	nil	
cost	option

100%	of	
salary

Paul 
Meehan

LTIP	–	nil	
cost	option

150%	of	
salary

200

99,502

Nil

25%

375

186,567

Nil

25%

30	September	
2019

30	September	
2019

EPS	(70%)
Absolute	
TSR	(30%)

EPS	(70%)
Absolute	
TSR	(30%)

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GOVERNANCE

Annual Report on Remuneration

The	awards	were	granted	on	26	May	2017.	The	number	of	shares	awarded	is	calculated	
using	the	closing	share	price	on	30	September	2016,	which	was	201p.	

The	EPS	condition	applying	to	70%	of	the	awards	is	provided	in	the	table	below:

EPS for year ending 30 September 2019

Less	than	24.48p

24.48p

29.92p	or	above

Vesting

0%

25%

100%

Between	24.48p	and	29.92p

Straight	line	vesting	between	25%	and	100%

The	Absolute	TSR	condition	applying	to	30%	of	the	awards	is	provided	in	the	table	below:

Annualised TSR of the Company over the three year 
period to 30 September 2019

Less	than	15%

15%

25%	or	above

Vesting

0%

25%

100%

Between	15%	and	25%

Straight	line	vesting	between	25%	and	100%

Absolute	TSR	is	averaged	over	a	one	month	period	prior	to	the	beginning	and	end	of	the	
performance	period	or	such	shorter	period	as	is	available.

54 

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Annual Report on Remuneration

Payments to past directors / payments for loss of office (audited)
There	were	no	such	payments	in	the	financial	year.

Statement of directors’ shareholdings and share interests (audited)
Shareholding	requirements	in	operation	at	the	Company	are	currently	150%	of	base	salary	for	the	CEO	
and	the	CFO.	Executive	Directors	are	required	to	build	up	their	shareholdings	over	a	five	year	period.	The	
number	of	shares	of	the	Company	in	which	current	Directors	had	a	beneficial	interest	and	details	of	long-
term	incentive	interests	as	at	30	September	2017	are	set	out	in	the	table	below:

Director

Simon Cooper

Paul Meehan(1)

Wendy Parry(2)

Shareholding 
requirement 
(% of salary)

Current 
shareholding* 
(% of salary)

Beneficially 
Owned 
Shares

4,018%

0%

-

-

150%

150%

N/A

4,815%

N/A

80,275

Unvested LTIP 
interests  subject 
to performance 
conditions

191,245

186,567

Shareholding 
requirement met?

Yes

No

N/A

Notes:
(1) 
(2)  Wendy Parry retired on 16 January 2017. The figures in the table above reflect Wendy’s shareholding requirements and shareholdings as at this date. The share price of  

Paul Meehan joined the Company as CFO on 16 January 2017 and has five years to build up his shareholding requirement.

267.5 pence as at 16 January 2017 has been taken for the purpose of calculating the shareholding as a percentage of salary at that date. 

*The	share	price	of	395	pence	as	at	30	September	2017	has	been	taken	for	the	purpose	of	
calculating	the	current	shareholding	as	a	percentage	of	salary.	Unvested	LTIP	awards	do	not	count	
towards	satisfaction	of	the	shareholding	guidelines.	No	changes	in	the	above	Directors’	interests	
have	taken	place	between	30	September	2017	and	the	date	of	this	report.

Non-Executive	Directors	are	not	subject	to	a	shareholding	requirement.	Details	of	their	interests	
in	shares	are	set	out	below:

Director

Richard	Segal

Lee	Ginsberg

David	Kelly

Shares held 30 September 2017

406,680

16,300

-

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

55

 
 
 
 
 
 
 
 
 
 
GOVERNANCE

Annual Report on Remuneration

Comparison of overall performance and pay (TSR graph)
The	graph	below	shows	the	value	of	£100	invested	in	the	Company’s	shares	since	listing	compared	
to	the	FTSE	Small	Cap	index.	The	graph	shows	the	Total	Shareholder	Return	generated	by	both	
the	movement	in	share	value	and	the	reinvestment	over	the	same	period	of	dividend	income.	The	
Remuneration	Committee	considers	that	the	FTSE	Small	Cap	index	is	the	appropriate	comparator	as	
On	the	Beach	is	a	constituent	of	this	index.	This	graph	has	been	calculated	in	accordance	with	the	
Regulations.	It	should	be	noted	that	the	Company	listed	on	28	September	2015	and	therefore	only	
has	a	listed	share	price	for	the	period	from	28	September	2015	to	30	September	2017.

n
r
u
t
e
r

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e
d
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a
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1
£
g
n
m
u
s
s
a
(

i

IPO

250

200

150

100

50

0

30 September
2015

30 September
2016

30 September
2017

On the Beach

FTSE Small Cap

Chief Executive Officer historical remuneration
The	table	below	sets	out	the	total	remuneration	delivered	to	the	Chief	Executive	Officer	over	the	
last	three	years	valued	using	the	methodology	applied	to	the	single	total	figure	of	remuneration.	The	
Remuneration	Committee	does	not	believe	that	the	remuneration	payable	in	its	earlier	years	as	a	private	
company	bears	any	comparative	value	to	that	paid	in	its	later	years	and	therefore	the	Remuneration	
Committee	has	chosen	to	disclose	remuneration	only	for	the	four	most	recent	financial	years:

Chief Executive Officer

2017

2016

2015

2014

Total	Single	Figure	(£000s)

201

239

131

131

Annual	bonus	payment	level	achieved	
(%	of	maximum	opportunity)	

-

27.8%

-

-

LTIP	vesting	level	achieved	(%	of	maximum	
opportunity)	

N/A

N/A

N/A

N/A

It	should	be	noted	that	the	Company	only	introduced	the	LTIP	on	Admission.

56 

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GOVERNANCE

Annual Report on Remuneration

Change in Chief Executive Officer’s remuneration compared 
with employees
The	following	table	sets	out	the	change	in	the	remuneration	paid	
to	the	Chief	Executive	Officer	from	2016	to	2017	compared	
with	the	average	percentage	change	for	employees.	

The	Chief	Executive	Officer’s	remuneration	disclosed	in	the	table	
below	has	been	calculated	to	take	into	account	base	salary	(with	
the	salary	increase	which	was	effective	from	1	January	2016	

pro-rated	for	the	year),	taxable	benefits,	and	annual	bonus	
(including	any	amount	deferred).	The	employee	pay	(on	
which	the	average	percentage	change	is	based)	is	calculated	
using	the	increase	in	the	earnings	of	full-time	UK	employees	
using	P60	and	P11d	data	from	tax	years	2016	and	2017.	
The	same	individuals	have	been	included	in	each	year	to	
ensure	a	true	like	for	like	comparison.	Consequently,	2016	
figures	have	been	updated.	Part	time	employees	have	been	
excluded	from	the	analysis,	as	have	any	employees	who	have	
been	promoted	or	changed	role.

Salary 

Taxable benefits

Bonus 

£’000

2017        2016

Percentage
change

£’000

2017        2016

Percentage
change

£’000

2017        2016

Percentage
change

Chief Executive Officer

200

182

10%

Total for all employees

3,679

3,472

Number of employees

Average per employee

96

38

96

36

6%

0%

6%

1

21

-

-

1

20

-

-

-

5%

-

-

-

56

(100%)

397

141

182%

96

4

96

1

0%

182%

An	employee	engagement	committee	was	formed	during	the	year	with	the	intention	of	strengthening	the	employee	voice	on	
matters	including	remuneration.	Further	details	can	be	found	on	pages	26	to	27.

Relative importance of the spend on pay
The	table	below	sets	out	the	relative	importance	of	spend	on	pay	in	the	2016	and	2017	financial	years	compared	with	other	
disbursements.	All	figures	provided	are	taken	from	the	relevant	Company	Accounts.

Disbursements from profit in 
2017 financial year

Disbursements from profit in 
2016 financial year

% change

Profit distributed by way 
of dividend

Overall spend on pay 
including Executive 
Directors

£m

4.0

10.0

£m

2.9

8.6

38%

16%

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57

 
 
 
 
 
 
 
 
 
GOVERNANCE

Annual Report on Remuneration

Shareholder voting at general meeting
The	Committee	is	committed	to	shareholder	dialogue,	seeks	to	ensure	optimal	alignment	for	all	stakeholders	and	to	ensure	shareholders’	
views	are	taken	into	account	in	shaping	remuneration	policy	and	practice.	The	Directors’	remuneration	policy	was	subject	to	a	shareholder	
vote	at	the	AGM	on	5	February	2016	and	the	Directors’	Annual	Report	on	Remuneration	was	subject	to	a	shareholder	vote	at	the	AGM	
on	2	February	2017,	the	results	of	which	were	as	follows:

Chief Executive Officer

For

Against

Abstentions

Ordinary	Resolution	to	approve	the	directors’	
remuneration	policy	for	the	year	ended	30	
September	2015

92,568,002	
(92.95%)

7,022,131 
(7.05%)

Ordinary	Resolution	to	approve
the	Directors’	remuneration	report	for	the	
year	ended	30	September	2016

94,110,445	
(99.99%)

12,458														
(0.01%)

0 
(0%)

0 
(0%)

Implementation of remuneration policy in financial year 2018
The	Remuneration	Committee	proposes	to	implement	the	policy	for	2018	as	set	out	below:

Salary
The	Remuneration	Committee	has	determined	that	salary	increases	of	2%	will	be	applied,	effective	from	
1	January	2018,	in	line	with	increases	to	be	awarded	to	the	wider	workforce.	The	current	salaries	are	set	
out	below:

Salary (£)

Percentage Change

2018

2017

Simon Cooper

£204,000

£200,000

Paul Meehan

£255,000

£250,000

+2%

+2%

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Annual Report on Remuneration

Changes to NED fees
No	changes	are	proposed	to	the	current	fee	components	in	
place.	The	breakdown	of	fee	components	will	remain	as	follows:

Position

Chairman Fee

Base Fee

Additional fees are paid for:

Senior Independent Director

Chair of Audit Committee

Chair of Remuneration Committee

Fee

£100,000

£45,000

£5,000

£7,500

£5,000

These	fees	will	be	reviewed	during	FY18	to	coincide	with	the	end	of	the	first	three-year	term	of	the	appointments	
of	the	Non-Executive	Directors.

Benefits and pension
No	changes	are	proposed	to	benefits	or	pension.

Annual Bonus Plan
The	maximum	bonus	opportunity	for	the	Executive	Directors	will	
remain	at	100%	of	salary.

A	bonus	pot	will	be	determined	based	on	achievement	of	
budgeted	Group	Profit	Before	Tax	and	the	proportion	of	the	pot	
allocated	to	individuals	will	be	based	on	the	achievement	of	key	
strategic	objectives.

Actual	targets	will	be	published	12	months	after	the	end	of	
the	performance	periods	in	line	with	established	practice	
so	shareholders	can	fully	assess	the	basis	for	any	pay-outs	
under	the	annual	bonus.	

LTIP award
It	is	intended	that	a	grant	under	the	LTIP	will	be	made	during	
FY18.	The	maximum	LTIP	awards	for	the	Executive	Directors	
will	be	150%	of	salary.	The	performance	conditions	will	be	
based	70%	on	EPS	performance	and	30%	on	absolute	TSR	
measured	over	a	three	year	period.

Illustration of remuneration in 2018

Element

Description

Minimum

Salary,	benefits	and	

Salary,	benefits	and	

Included.

On-Target

Included.

Maximum

Included.

pension

Annual	Bonus

pension	(fixed).

Annual	Bonus

No	variable	payable

50%	of	maximum	

100%	of	maximum	

bonus.

bonus.

Long-Term	Incentive	

Award	under	the	

No	annual	minimum.	

50%	of	the	

100%	of	the	maximum	

Plan

Long-Term	Incentive	

Multiple	year	and	

maximum	award.

award.

Plan.

variable.

Dividend	equivalents	have	not	been	added	to	LTIP	share	awards.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

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GOVERNANCE

Annual Report on Remuneration

CEO (£'000)

																															CEO	(£'000)

	 Maximum	

	 On-Target	

33% 

47%	

	 Minimum	

100%

        33%      

              33%

										23%	 		

									29%

	 £0	

£100	

£200	

£300	

£400	

£500	

£600	

£700

Salary,	Benefits	&	Pension										Bonus										LTIP

At	minimum,	variable	remuneration	is	0%	of	salary;	at	target,	variable	remuneration	represents	113%	of	salary	and	at	maximum,	variable	
remuneration	represents	200%	of	salary.	Benefits	are	assumed	to	be	in	line	with	those	received	during	2017.	

CFO (£'000)

																															CFO	(£'000)

	 Maximum	

	 On-Target	

32%	

45%	

	 Minimum	

100%

	 27%				

																											41%

	 19%	 		

									36%

	 £0	

£100	

£200	

£300	

£400	

£500	

£600	

£700	

£800	

£900	

£1,000

Salary,	Benefits	&	Pension										Bonus										LTIP

At	minimum,	variable	remuneration	is	0%	of	salary;	at	target,	variable	remuneration	represents	144%	of	salary	and	at	maximum,	variable	
remuneration	represents	250%	of	salary.	Benefits	are	assumed	to	be	in	line	with	those	received	during	2017.

60 

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Annual Report on Remuneration

Composition and terms of reference of the Remuneration 
Committee 
The	Board	has	delegated	to	the	Remuneration	Committee,	under	
agreed	terms	of	reference,	responsibility	for	the	remuneration	
policy	and	for	determining	specific	packages	for	the	Chairman,	
Executive	Directors	and	such	other	senior	employees	of	the	
Group	as	the	Board	may	determine	from	time	to	time.	The	terms	
of	reference	for	the	Remuneration	Committee	are	available	on	
the	Company’s	website,	onthebeachgroupplc.com,	and	from	the	
Company	Secretary	at	the	registered	office.	

All	members	of	the	Remuneration	Committee	are	independent	
Non-Executive	Directors	and	were	appointed	on	28	September	
2015.	The	Remuneration	Committee	receives	assistance	from	
the	CEO,	CFO	and	Company	Secretary,	who	attend	meetings	by	
invitation,	except	when	issues	relating	to	their	own	remuneration	
are	being	discussed.	The	Remuneration	Committee	met	8	times	
during	2017.	

Advisers to the Remuneration Committee 
During	the	financial	year	the	Committee	took	advice	from	
PricewaterhouseCoopers	LLP	(PwC)	who	were	retained	
as	external	independent	remuneration	advisors	to	the	
Committee.

During	the	financial	year,	PwC	advised	the	Company	on	all	
aspects	of	remuneration	policy	for	Executive	Directors	and	
members	of	the	Executive	Team	including	the	grant	of	the	
first	LTIP	award.	

The	Remuneration	Committee	is	satisfied	that	the	advice	
received	was	objective	and	independent.	PwC	is	a	member	
of	the	Remuneration	Consultants	Group	and	the	voluntary	
code	of	conduct	of	that	body	is	designed	to	ensure	
objective	and	independent	advice	is	given	to	remuneration	
committees.	

PwC	received	fees	of	£22,250	for	their	advice	during	the	
year	to	30	September	2017.

On	behalf	of	the	board

David Kelly
Chair of the Remuneration Committee
30	November	2017

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GOVERNANCE

Other Statutory and Regulatory Disclosures 

Statutory Information 
Information	required	to	be	part	of	the	Directors’	Report	can	
be	found	elsewhere	in	this	document,	as	indicated	in	the	table	
below	and	is	incorporated	into	this	Report	by	reference:

Management Report 
This	Directors’	Report	(pages	31	to	73)	together	with	the	
Strategic	Report	(pages	2	to	30)	form	the	Management	Report	
for	the	purposes	of	DTR	4.1.5R.

Section of Report         
Community	

Page reference
Strategic	Report;	Corporate	Social		
Responsibility	(page	26)

Employee	involvement	

Corporate	Social	Responsibility		
(page	26)

Employees	with	
disabilities	

Corporate	Social	Responsibility	
(page	28)

Future	developments	
of	the	business

Strategic	Report	(page	10)	

Going	concern	

Strategic	Report	(page	18)

Greenhouse	gas	
emissions	

Corporate	Social	Responsibility	
(page	29)

Risk	management	 	

Strategic	Report	(page	17)	and	note		
21	to	the	consolidated	financial		
statements

Significant	related	 	
party	agreements	 	

Note	24	to	the	consolidated	
financial	statements

Directors’ Report
All	sections	under	the	heading	“Governance”	on	page	31	of	this	
document	comprise	the	Directors’	Report	for	On	the	Beach	
Group	plc	(company	number	09736592)	(the	“Company”)	and	
its	subsidiaries	(together	the	“Group”)	for	the	financial	year	to	30	
September	2017.

Strategic Report 
All	sections	under	the	heading	“Strategic	Report”	on	page	2	of	
this	document	comprise	the	Strategic	Report.		The	Strategic	
Report	sets	out	the	development	and	performance	of	the	
Group’s	business	during	the	financial	year,	the	position	of	the	
Group	at	the	end	of	the	year	and	a	description	of	the	principal	
risks	and	uncertainties	(including	the	financial	risk	management	
position)	which	is	set	out	on	pages	17	to	25.

UK Corporate Governance Code
The	Company’s	statement	with	regards	to	its	adoption	of	
the	UK	Corporate	Governance	Code	can	be	found	in	the	
Corporate	Governance	Statement	on	page	35.		The	Corporate	
Governance	Statement	forms	part	of	this	Directors’	Report	and	
is	incorporated	into	it	by	reference.

Appointment and replacement of Directors
The	appointment	and	replacement	of	directors	is	governed	
by	the	Company’s	Articles	of	Association,	the	UK	Corporate	
Governance	Code,	the	Companies	Act	2006	and	related	
legislation.		The	directors	may	from	time	to	time	appoint	one	
or	more	directors.		The	Board	may	appoint	any	person	to	be	a	
director	(so	long	as	the	number	of	directors	does	not	exceed	
the	limit	prescribed	in	the	Articles).		Under	the	Articles,	any	
such	director	shall	hold	office	only	until	the	next	AGM	and	shall	
then	be	eligible	for	election.		The	Articles	also	require	that	at	
each	AGM	any	director	who	held	office	at	the	time	of	the	two	
preceding	AGMs	and	who	did	not	retire	at	either	of	them	must	
retire,	and	any	director	who	has	been	in	office,	other	than	a	
director	holding	an	executive	position,	for	a	continuous	period	
of	nine	years	or	more	must	retire	from	office.		Any	director	who	
retires	at	an	AGM	may	offer	himself	for	re-appointment	by	the	
shareholders.		

All	current	directors	will	retire	and	stand	for	re-election	at	the	
2017	AGM.		

Amendment of Articles of Association
The	Company’s	Articles	of	Association	may	only	be	amended	
by	way	of	a	special	resolution	at	a	general	meeting	of	the	
shareholders.		No	amendments	are	proposed	to	be	made	at	
the	forthcoming	Annual	General	Meeting.

Share capital and control 
The	Company’s	issued	share	capital	comprises	ordinary	shares	
of	£0.01	each	which	are	listed	on	the	London	Stock	Exchange	
(LSE:	OTB.L).		The	ISIN	of	the	shares	is	GB00BYM1K758.	

The	issued	share	capital	of	the	Company	as	at	30	September	
2017	comprised	130,434,763	ordinary	shares	of	£0.01	each.		
Further	information	regarding	the	Company’s	issued	share	
capital	can	be	found	on	page	97	of	the	financial	statements.		

62 

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Other Statutory and Regulatory Disclosures 

Details	of	the	movements	in	issued	share	capital	during	the	
year	are	provided	in	note	19	to	the	Group’s	financial	statements	
contained	on	page	97.		All	the	information	detailed	in	note	19	on	
page	97	forms	part	of	this	Directors’	Report	and	is	incorporated	
into	it	by	reference.

At	the	Annual	General	Meeting	of	the	Company	to	be	held	
on	8	February	2018	the	Directors	will	seek	authority	from	
shareholders	to	allot	shares	in	the	capital	of	the	Company	up	to	
a	maximum	nominal	amount	of	£869,595.10	(86,956,510	shares	
of	£0.01	each).	Half	of	this	amount	(being	an	aggregate	nominal	
amount	of	£434,782.55	(representing	43,478,255	shares))	may	
be	allotted	or	made	the	subject	of	rights	to	subscribe	for	or	to	
convert	any	security	into	shares	in	any	circumstances	and	the	
other	half	(being	an	aggregate	nominal	amount	of	£434,782.55	
(representing	43,478,255	shares))	may	be	allotted	or	made	the	
subject	of	rights	to	subscribe	for	or	to	convert	any	security	into	
shares	in	connection	with	a	rights	issue,	to	existing	shareholders	
in	proportion	(as	nearly	as	may	be	practicable)	to	their	existing	
shareholdings.

Employee share schemes
The	Company	has	three	employee	share	schemes	in	place:
1.	 A	HMRC-approved	Share	Incentive	Plan	(“SIP”)	to	encourage		
	 wide	employee	share	ownership	and	thereby	align		

employees’	interests	with	shareholders;	

2.	 A	Long	Term	Incentive	Plan	(“LTIP”)	under	which	nil	cost		

share	options	are	granted	to	Executive	Directors	and	senior		
	 management	linked	to	achievement	in	delivering	goals	which		
are	closely	aligned	with	the	Company’s	strategy	and	the		
creation	of	value	for	shareholders;	and

3.	 A	Save	As	You	Earn	Plan	(“SAYE”)	which	is	an	all	employee		
savings	related	share	option	plan.		Although	the	SAYE	was		
approved	at	the	2017	AGM,	it	has	not	yet	been	rolled	out	to		
employees	and	there	are	no	immediate	plans	to	do	so.

Further	details	are	provided	in	the	Directors’	Remuneration	
Report	on	pages	46	to	61.	

Authority to purchase own shares
The	Company	was	authorised	by	shareholders	at	the	last	
AGM	to	purchase,	in	the	market,	up	to	10%	of	the	Company’s	
ordinary	share	capital,	as	permitted	by	the	Company’s	Articles	of	
Association.		No	shares	were	bought	back	under	this	authority	
for	the	year	ended	30	September	2017.		This	standard	authority	
is	renewable	annually	and	the	Directors	will	seek	to	renew	the	
authority	at	the	forthcoming	AGM	to	allow	the	Company	to	
purchase,	in	the	market,	up	to	a	maximum	of	10%	of	its	own	
ordinary	shares	either	to	be	cancelled	or	retained	as	treasury	
shares.	The	Directors	will	only	use	this	power	after	careful	
consideration,	taking	into	account	the	financial	resources	of	
the	Company,	the	Company’s	share	price	and	future	funding	
opportunities.		The	Directors	will	also	take	into	account	the	
effects	on	earnings	per	share	and	the	interests	of	shareholders	
generally.

Rights attaching to shares
All	shares	have	the	same	rights	(including	voting	and	dividend	
rights	and	rights	on	a	return	of	capital)	and	restrictions	as	
set	out	in	the	Articles,	described	below.	Except	in	relation	to	
dividends	which	have	been	declared	and	rights	on	a	liquidation	
of	the	Company,	the	shareholders	have	no	rights	to	share	
in	the	profits	of	the	Company.		The	Company’s	shares	are	
not	redeemable.		However,	following	any	grant	of	authority	
from	shareholders,	the	Company	may	purchase	or	contract	
to	purchase	any	of	the	shares	on	or	off	market,	subject	to	
the	Companies	Act	2006	and	the	requirements	of	the	Listing	
Rules.

No	Shareholder	holds	shares	in	the	Company	which	carry	
special	rights	with	regard	to	control	of	the	Company.		There	
are	no	shares	relating	to	an	employee	share	scheme	which	
have	rights	with	regard	to	control	of	the	Company	that	are	not	
exercisable	directly	and	solely	by	the	employees,	other	than	in	
the	case	of	the	On	the	Beach	Share	Incentive	Plan	and	the	On	
the	Beach	Long	Term	Incentive	Plan,	where	share	interests	of	a	
participant	in	such	schemes	can	be	exercised	by	the	personal	
representatives	of	a	deceased	participant	in	accordance	with	
the	Scheme	rules.

Voting rights
Each	ordinary	share	entitles	the	holder	to	vote	at	general	
meetings	of	the	Company.		A	resolution	put	to	the	vote	of	
the	meeting	shall	be	decided	on	a	poll	and	every	member	
who	is	present	in	person	or	by	proxy	shall	have	one	vote	for	
every	share	of	which	they	are	a	holder.		The	Articles	provide	a	
deadline	for	submission	of	proxy	forms	of	not	than	less	than	48	
hours	before	the	time	appointed	for	the	holding	of	the	meeting	
or	adjourned	meeting.		No	member	shall	be	entitled	to	vote	
at	any	general	meeting	either	in	person	or	by	proxy,	in	respect	
of	any	share	held	by	him,	unless	all	amounts	presently	payable	
by	him	in	respect	of	that	share	have	been	paid.		Save	as	noted,	
there	are	no	restrictions	on	voting	rights	nor	any	agreement	
that	may	result	in	such	restrictions.

Restrictions on transfer of securities
The	Articles	do	not	contain	any	restrictions	on	the	transfer	
of	ordinary	shares	in	the	Company	other	than	the	usual	
restrictions	applicable	where	any	amount	is	unpaid	on	a	
share.		Certain	restrictions	are	also	imposed	by	laws	and	
regulations	(such	as	insider	trading	and	marketing	requirements	
relating	to	close	periods)	and	requirements	of	the		Market	
Abuse	Regulation	and	the	Company’s	securities	dealing	code		
whereby	all	employees	of	the	Company	require		approval	to	
deal	in	the	Company’s	securities.

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Other Statutory and Regulatory Disclosures 

Change of control
Save	in	respect	of	a	provision	of	the	Company’s	share	
schemes	which	may	cause	options	and	awards	granted	to	
employees	under	such	schemes	to	vest	on	takeover,	there	
are	no	agreements	between	the	Company	and	its	Directors	
or	employees	providing	for	compensation	for	loss	of	office	
or	employment	(whether	through	resignation,	purported	
redundancy	or	otherwise)	because	of	a	takeover	bid.

The	Revolving	Credit	Facility	contains	customary	prepayment,	
cancellation	and	default	provisions	including,	if	required	by	a	
lender,	mandatory	prepayment	of	all	utilisations	provided	by	that	
lender	upon	the	sale	of	all	or	substantially	all	of	the	business	and	
assets	of	the	Group	or	a	change	of	control.

Annual General Meeting
The	Annual	General	Meeting	will	be	held	at	11	am	on	8	February	
2018	at	the	Company’s	registered	office	at	Park	Square,	Birdhall	
Lane,	Stockport,	Manchester,	SK3	0XN.

The	Notice	of	Meeting	which	sets	out	the	resolutions	to	be	
proposed	at	the	forthcoming	AGM	specifies	deadlines	for	
exercising	voting	rights	and	appointing	a	proxy	or	proxies	to	vote	
in	relation	to	resolutions	to	be	passed	at	the	AGM.		All	proxy	
votes	will	be	counted	and	the	numbers	for,	against	or	withheld	
in	relation	to	each	resolution	will	be	announced	at	the	AGM	and	
published	on	the	Company’s	website.

DTR 5 and Substantial shareholdings
Information	provided	to	the	Company	pursuant	to	the	DTRs	
is	published	via	a	RNS	and	also	appears	on	the	Company’s	
website.		As	at	30	September	2017,	the	following	information	
had	been	received	since	publication	of	the	previous	annual	
report,	in	accordance	with	DTR	5,	from	holders	of	notifiable	
interests	in	the	Company’s	issued	share	capital.

Name of 
Shareholder

Number of 
shares

PDMR / 
PCA

Nature of 
holding 
as per 
disclosure

Alistair	Daly

3,149,943

Hawksford	Trustees	
Jersey	Limited	as	
trustees	of	Sule	
Cooper

9,296,649	

Wendy	Parry

3,149,943

Jonathan	Smith

3,149,943

OTB	Holdings	Limited	
Partnership	(Inflexion)

3,833,194

Hargreave	Hale	Limited

6,850,960

Canaccord	Genuity	
Group	Inc.

8,236,734*

2.41%	
(direct)5

7.13% 
(direct)

2.41%	
(direct)2

2.41%	
(direct)5

2.94%	
(direct)3,	4

5.25% 
(indirect)

6.31% 
(indirect)

PDMR

PCA	of	
Simon 
Cooper1

PDMR	
until	16	
January	
2017

PDMR

None

None

None

1 

Simon Cooper does not himself hold shares that exceed 3% of the issued shares. There  
has been no change to Simon’s shareholding since IPO (he holds 2,034,301, being  
1.56% of the issued capital).

2 and 3  These holdings may have changed since the Company was notified, however,  

notification of any change is no longer required as they are under the 3% threshold.
4   During the financial year OTB Holdings Limited Partnership also notified the company  

5  

when their shareholding dropped to 23.51% (30,665,539 shares).
Although there is no longer a requirement to notify pursuant to DTR5, between 30  
September 2017 and the date of this report the following interests were notified to the  
Company:
- 

On 24 October 2017 Jonathan Smith sold 1,000,000 shares reducing his  
shareholding to 2,149,943 shares (1.65% of shares)
On 24 October 2017 Alistair Daly sold 1,000,000 shares reducing his  
shareholding to 2,149,943 shares (1.65% of shares)

- 

* 

Figure amended on 12 February 2018 due to typographical error. 

Between	30	September	2017	and	the	date	of	this	report	the	
Company	has	been	notified,	on	21	November	2017,	that	the	
aggregate	of	Standard	Life	Aberdeen	plc	affiliated	investment	
management	entities	with	delegated	voting	rights	on	behalf	
of	multiple	managed	portfolios	has	reached	5.33%	(indirect)	
representing	6,953,122	shares.		

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Other Statutory and Regulatory Disclosures 

Transactions with related parties
There	were	no	related	party	transactions	during	the	year.	

Events post year end
Other	than	with	the	failure	of	Monarch	Airlines	Ltd	immediately	
post	year	end	(see	Notes	2,	3	&	16	to	the	Financial	Statements)	
there	we	no	events	post	year	end	to	report.	

Indemnities and insurance
The	Company	maintains	appropriate	insurance	to	cover	
Directors’	and	officers’	liability	for	itself	and	its	subsidiaries.																									
The	Company	also	indemnifies	the	Directors	under	a	qualifying	
indemnity	for	the	purposes	of	section	236	of	the	Companies	Act	
2006	in	the	Articles.	Such	indemnities	contain	provisions	that	are	
permitted	by	the	Director	liability	provisions	of	the	Companies	
Act	and	the	Company’s	Articles.		Such	indemnities	were	in	force	
throughout	the	period	under	review	and	are	in	force	as	at	the	
date	of	this	report.		

Save	for	the	indemnities	disclosed	in	this	report,	there	are	no	
other	qualifying	third	party	indemnity	provisions	in	force.		

Research and development
Innovation,	specifically	in	the	customer	proposition	on	the	
website,	is	a	critical	element	of	the	strategy,	and	therefore	of	
the	future	success	of	the	Group.	Accordingly	the	majority	of	the	
Group’s	research	and	development	expenditure	is	predominantly	
related	to	this	area.	

Environmental
Information	on	the	Group’s	greenhouse	gas	emissions	is	set	out	
in	the	Corporate	Social	Responsibility	section	on	page	29	and	
forms	part	of	this	report	by	reference.

Financial instruments
Details	of	the	financial	risk	management	objectives	and	policies	
of	the	Group,	including	hedging	policies	and	exposure	of	the	
entity	to	price	risk,	credit	risk,	liquidity	risk	and	cash	flow	risk	
are	given	on	pages	98	to	103	in	note	21	to	the	consolidated	
financial	statements,	and	forms	part	of	this	report	by	reference.

Political contributions
Neither	the	Company	nor	any	of	its	subsidiaries	made	any	
political	donations	or	incurred	any	political	expenditure	during	
the	year.

External branches
The	Group	has	a	Swedish	branch	(identity	number	516408-
9186)	to	enable	it	to	execute	its	strategy	on	international	
expansion.

Results and dividends
The	Group’s	and	Company’s	audited	financial	statements	for	the	
year	are	set	out	on	pages	74	to	110.

The	Group	has	adopted	a	progressive	dividend	policy.		Whilst	
the	Group	operates	a	highly	cash	generative	business	model,	a	
significant	majority	of	profits	are	reinvested	in	the	business	to	
support	further	growth.	

The	Directors	recommend	payment	of	a	final	dividend	of	1.9	
pence	per	share,	totalling	2.8	pence	per	share	for	the	year	
(2016:	2.2	pence	per	share)		to	be	paid	on	15	February	2018	
to	shareholders	on	the	register	of	members	at	12	January	
2018,	subject	to	approval	at	the	2018	AGM.

Information to be disclosed under Listing Rule 9.8.4R
Information	required	to	be	disclosed	pursuant	to	LR	9.8.4R(4)	
on	long-term	incentive	schemes	can	be	found	on	page	59.

There	is	no	information	to	disclose	in	relation	to	LR	9.8.4R	(1),	
(2),	(5-14)	(A)	(B).

Independent auditors
KPMG	LLP	has	confirmed	its	willingness	to	continue	in	office	
as	auditor	of	the	Group.		In	accordance	with	section	489	
of	the	Companies	Act	2006,	separate	resolutions	for	the	
reappointment	of	KPMG	LLP	as	auditors	of	the	Group	and	for	
the	Audit	Committee	to	determine	the	remuneration	will	be	
proposed	at	the	forthcoming	AGM	of	the	Company.

Disclosure of information to auditor
Each	of	the	Directors	has	confirmed	that:
(i)	so	far	as	the	Director	is	aware,	there	is	no	relevant	audit	
information	of	which	the	Company’s	auditors	are	unaware;	and
(ii)	the	Director	has	taken	all	the	steps	that	he/she	ought	to	
have	taken	as	a	Director	to	make	him/herself	aware	of	any	
relevant	audit	information	and	to	establish	that	the	Company’s	
auditor	is	aware	of	that	information.

This	confirmation	is	given	and	should	be	interpreted	in	
accordance	with	the	provisions	of	Section	418	of	the
Companies	Act	2006.

Approval of the Annual Report
The	Strategic	Report	and	Corporate	Governance	Report	were	
approved	by	the	Board	on	30	November	2017.

Approved	by	the	board	and	signed	on	its	behalf:

K Vickerstaff
Company Secretary
30	November	2017

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

65

 
 
 
 
 
 
 
 
 
Independent 
auditor’s report

to the members of On the Beach Group plc  

1. Our opinion is unmodified

We have audited the financial statements of On the 
Beach Group Plc  (“the Group”) for the year ended 
30 September 2017 which comprise the 
consolidated income statement and statement of 
comprehensive income, consolidated balance 
sheet, consolidated statement of cash flows, 
consolidated statement of changes in equity, 
company balance sheet, company statement of 
cash flows, company statement of changes in 
equity and the related notes, including the 
accounting policies in note 2.  

In our opinion:  

— the financial statements give a true and fair 

view of the state of the Group’s and of the 
parent Company’s affairs as at 30 September 
2017 and of the Group’s profit for the year then 
ended;  

— the Group financial statements have been 
properly prepared in accordance with 
International Financial Reporting Standards as 
adopted by the European Union;  

— the parent Company financial statements have 
been properly prepared in accordance with UK 
accounting standards, including FRS 102 The 
Financial Reporting Standard applicable in the 
UK and Republic of Ireland; and  

— the financial statements have been prepared in 

accordance with the requirements of the 
Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the IAS 
Regulation. 

Basis for opinion  

We conducted our audit in accordance with 
International Standards on Auditing (UK) (“ISAs 
(UK)”) and applicable law.  Our responsibilities are 
described below.  We believe that the audit 
evidence we have obtained is a sufficient and 
appropriate basis for our opinion.  Our audit opinion 
is consistent with our report to the audit committee.  

We were appointed as auditor by the directors on 28 
September 2015. The period of total uninterrupted 
engagement has been for the 3 financial years ended 30 
September 2017.  We have fulfilled our ethical 
responsibilities under, and we remain independent of the 
Group in accordance with, UK ethical requirements 
including the FRC Ethical Standard as applied to listed 
public interest entities.  No non-audit services prohibited 
by that standard were provided. 

Overview

Materiality: Group financial 
statements as a whole

Coverage

£1.1m (2016: £0.9m)

5% (2016: 5%) of Group 
profit before tax

100% (2016:100%) of 
Group profit before tax

Risks of material misstatement                             vs 2016

Recurring risks

Capitalised website
development costs

◄►

Parent: Valuation of 
Investments in subsidiaries

◄►

Event driven

New: Provision for Monarch 
Airlines

Event driven

New: Monarch 
reimbursement asset

Event driven

New: Valuation of brand 
arising on acquisition

66 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

2. Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial statements and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had 
the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team.  We 
summarise below the key audit matters in decreasing order of audit significance, in arriving at our audit opinion above, together with our key 
audit procedures to address those matters and, as required for public interest entities, our results from those procedures.  These matters were 
addressed, and our results are based on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial 
statements as a whole, and in forming our opinion thereon, and consequently are incidental to that opinion, and we do not provide a separate 
opinion on these matters.  

2. Key audit matters: our assessment of risks of material misstatement (continued)

Parent: Valuation of 
Investments in subsidiaries

Capitalised website 
development costs

(£132.6 million; 2016: £132.6 
million)
(£2.6 million; 2016: £2.4 
million)

Refer to page [ ] (Audit Committee 
Report), page [ ] (accounting 
Refer to page 45 (Audit 
policy) and page [ ] (financial 
Committee Report), page  
disclosures).
82 (accounting policy) and 
page 93 (financial 
disclosures).

The risk

Our response

The risk

Forecast-based valuation

Our response

Our procedures included: 

Accounting treatment

The carrying amount of the parent 
company’s investments in subsidiaries 
represents [ ] % (2016: y%) of the 
company’s total assets.  Their 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement.  However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that had 
the greatest effect on our overall parent 
company audit.

The Group incurs significant internal 
costs in relation to the ongoing 
website and development cost of 
the On the Beach and eBeach
websites. The determination of 
whether these costs are capital or 
expenditure involves judgement and 
is dependent upon the nature of the 
related development project. More 
specifically, the costs are either 
capital in nature (relating to the 
enhancement of the website) or 
The estimated recoverable amount is 
expenditure in nature (relating to the 
subjective due to the inherent 
operations and ongoing 
uncertainty involved in forecasting and 
maintenance of the website), and 
discounting future cash flows. 
there is a risk that the amounts 
capitalised as development could 
include an element of maintenance 
expenditure.

Our procedures included:

— Control design: Evaluating the Company’s 
budgeting procedures upon which the cash 
— Control design: We evaluated the Group’s processes and controls 
flow forecasts are based; 
over the identification and classification of website development 
costs, which comprise primarily of internal staff costs
— Our sector experience: Evaluating

assumptions used, in particular those 
— Tests of detail: We selected a sample of website development 
relating to forecast revenue growth and 
projects to determine whether they satisfied the requirements for 
profit margins for online travel agents 
capitalisation in accordance with accounting standards;
sector.

— Testing application: We agreed a sample of capitalised

— Benchmarking assumptions: Comparing
development costs in the period back to payroll records to assess
the assumptions to externally derived data 
whether the expenditure had been incurred and that only persons 
in relation to key inputs such as projected 
employed as website developers had been included within the 
economic growth, competition, cost inflation 
costs capitalised. We also made inquiries with a sample of IT 
and discount rates;
developers to confirm their day to day responsibilities and the 
nature of the projects they worked on.

— Sensitivity analysis: Performing breakeven 
analysis on the assumptions noted above;
— Our sector experience: We challenged the judgements made over 
the level of capitalisation based on the company’s accounting 
— Comparing valuations: Comparing the sum 
policies, knowledge of the sector and underlying nature of the 
of the discounted cash flows to the Group’s 
projects; and
market capitalisation to assess the 
reasonableness of those cash flows; and
— Assessing transparency: We considered the adequacy of the 

Our results 

— Assessing transparency: Assessing 

Group’s disclosures detailing the judgement involved in recognition 
of intangible assets pertaining to the website development costs.
whether the Group’s disclosures about the 
sensitivity of the outcome of the impairment 
assessment to changes in key assumptions 
reflected the risks inherent in the valuation 
of investments in subsidiary undertakings.

— We found the capitalised development costs to be acceptable.

Provision for Monarch 
Airlines 

(Provision of £7.0 million; 
2016: £nil)

Refer to page 45 (Audit 
Committee Report), page
85 (accounting policy) and 
page 96 (financial 
disclosures).

Subjective estimate

The provision required for the cost 
of providing either alternative travel 
arrangements or refunds involves 
judgement over a number of 
assumptions around customer 
preferences and the cost of 
alternative travel arrangements.

There is a risk that the assumptions 
and judgements underpinning this 
provision are not appropriate.

Our procedures included:

Our results

— We found the Group’s assessment of the 

— Accounting analysis: We assessed whether the provision met the 
requirements of accounting standards at the balance sheet date.

recoverability of the investments in 
subsidiaries to be acceptable.

— Our sector experience: We challenged assumptions within the 

provision such as the cost of alternative travel arrangements based 
on our knowledge of the sector.

— Tests of detail: We assessed the reasonableness of the provision 
assumptions made around customer preferences and the cost of 
alternative travel arrangements by comparing the provision to 
actual costs incurred since year end;

— Sensitivity analysis: We performed sensitivity analysis over the 
Group’s provision calculation to determine whether the range of 
outcomes could lead to a materially different outcome; and

— Assessing transparency: We considered the adequacy of the 

Group’s disclosures in respect of the sensitivity of the provision to 
certain assumptions.

Our results  

— We found the estimate of the provision to be acceptable.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

67

 
 
 
 
 
2. Key audit matters: our assessment of risks of material misstatement (continued)
2. Key audit matters: our assessment of risks of material misstatement (continued)

The risk

Our response

Monarch reimbursement asset

Accounting treatment
The risk

Our procedures included:
Our response

(Insurance debtor of £5.0 million; 
Parent: Valuation of 
2016: £nil)
Investments in subsidiaries

Refer to page 45 (Audit Committee 
(£132.6 million; 2016: £132.6 
Report), page 81 (accounting 
million)
policy) and page 95 (financial 
disclosures).
Refer to page [ ] (Audit Committee 
Report), page [ ] (accounting 
policy) and page [ ] (financial 
disclosures).

Under the terms of its SAFI policy, the 
Forecast-based valuation
Group is entitled to seek reimbursement 
from its insurers for any net loss suffered 
The carrying amount of the parent 
as a result of the Monarch Airlines 
company’s investments in subsidiaries 
administration. The Group is also 
represents [ ] % (2016: y%) of the 
entitled to seek reimbursement for 
company’s total assets.  Their 
amounts paid via the payment card 
recoverability is not at a high risk of 
provider.
significant misstatement or subject to 
significant judgement.  However, due to 
There is a risk that the amounts claimed 
their materiality in the context of the 
from the payment card provider and 
parent company financial statements, 
from the Group’s insurers under their
this is considered to be the area that had 
SAFI policy are not determined to be 
the greatest effect on our overall parent 
appropriate and/or accepted by the 
company audit.
counterparty, and as such there is a risk
that these amounts did not meet the
The estimated recoverable amount is 
criteria for recognition as an asset at the 
subjective due to the inherent 
balance sheet date.
uncertainty involved in forecasting and 
discounting future cash flows. 

— Our sector experience: Evaluating

— Accounting analysis: We assessed whether the 
Our procedures included: 
receivable met the requirements of accounting 
standards at the balance sheet date.
— Control design: Evaluating the Company’s 
budgeting procedures upon which the cash 
— Tests of detail: We obtained a complete list of open 
flow forecasts are based; 
bookings at the year-end and tested a sample of the 
Monarch bookings to check that they were included 
within the insurance claim. We also selected a sample 
assumptions used, in particular those 
of bookings that were included within the insurance 
relating to forecast revenue growth and 
claim to confirm that they related to Monarch. We 
profit margins for online travel agents 
obtained the Group’s SAFI policy to evaluate whether 
sector.
the Group had complied with the terms and conditions 
— Benchmarking assumptions: Comparing
relevant to the Monarch bookings. We selected a 
the assumptions to externally derived data 
sample of transactions included within the claim and 
in relation to key inputs such as projected 
agreed to relevant documentation to establish whether 
economic growth, competition, cost inflation 
the transaction was covered within the policy document. 
and discount rates;
We obtained correspondence between the Group and 
its insurers, and between the Group and its legal 
— Sensitivity analysis: Performing breakeven 
advisors, to assess the validity of the claim; and
analysis on the assumptions noted above;

— Assessing transparency: We considered the 
— Comparing valuations: Comparing the sum 
adequacy of the Group’s disclosures in respect of the 
of the discounted cash flows to the Group’s 
judgements made in recognising the reimbursement 
market capitalisation to assess the 
asset.
reasonableness of those cash flows; and

Our results  
— Assessing transparency: Assessing 

Valuation of brand arising on 
acquisition

(Sunshine brand of £1.5 million;
2016: £nil)

Forecast-based valuation

On 9 May 2017 the Group acquired 
100% of the share capital of 
Sunshine.co.uk Limited.

Refer to page 45 (Audit Committee 
Report), page 82 (accounting 
policy) and page 87(financial 
disclosures).

The accounting for this acquisition 
involves judgement in respect of the 
recognition and valuation of intangible 
assets, in particular the brand, due to 
the inherent uncertainty involved in 
forecasting and discounting future cash 
flows.

whether the Group’s disclosures about the 
— We found the recognition of the Monarch 
sensitivity of the outcome of the impairment 
reimbursement asset to be acceptable.
assessment to changes in key assumptions 
reflected the risks inherent in the valuation 
of investments in subsidiary undertakings.

Our procedures included:
Our results
— Assessing experts: We assessed the competency of 
— We found the Group’s assessment of the 

PwC who were commissioned by the Group to value the 
recoverability of the investments in 
brand. Using our knowledge of the sector we challenged 
subsidiaries to be acceptable.
the conclusions reached;

— Assessing forecasts: We evaluated the assumptions 
used in the forecasts, in particular the royalty rate that 
such a brand could achieve, using our own valuation 
specialists;

— Sensitivity analysis: We performed sensitivity analysis 
over the royalty rate used in the brand valuation to 
determine its impact upon the valuation;

— Assessing transparency: We assessed the adequacy 
of the Group’s disclosures over the determination of the 
brand valuation.

Our results

— We found the fair value of the brand acquired as part of 
the Sunshine.co.uk Limited acquisition to be acceptable.

68 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

2. Key audit matters: our assessment of risks of material misstatement (continued)

2. Key audit matters: our assessment of risks of material misstatement (continued)

Parent: Valuation of 
Investments in subsidiaries
Parent: Valuation of 
Investments in subsidiaries
(£132.6 million; 2016: £132.6 
million)
(£132.6 million; 2016: £132.6 
million)
Refer to page 45 (Audit Committee 
Report), page 109 (accounting 
Refer to page [ ] (Audit Committee 
policy) and page 109 (financial 
Report), page [ ] (accounting 
disclosures).
policy) and page [ ] (financial 
disclosures).

The risk

Our response

The risk
Forecast-based valuation

Our response
Our procedures included: 

Forecast-based valuation
The carrying amount of the parent 
company’s investments in subsidiaries 
The carrying amount of the parent 
represents 64% (2016: 64%) of the 
company’s investments in subsidiaries 
company’s total assets.  Their 
represents [ ] % (2016: y%) of the 
recoverability is not at a high risk of 
company’s total assets.  Their 
significant misstatement or subject to 
recoverability is not at a high risk of 
significant judgement.  However, due to 
significant misstatement or subject to 
their materiality in the context of the 
significant judgement.  However, due to 
parent company financial statements, 
their materiality in the context of the 
this is considered to be the area that had 
parent company financial statements, 
the greatest effect on our overall parent 
this is considered to be the area that had 
company audit.
the greatest effect on our overall parent 
company audit.
The estimated recoverable amount is 
subjective due to the inherent 
The estimated recoverable amount is 
uncertainty involved in forecasting and 
subjective due to the inherent 
discounting future cash flows. 
uncertainty involved in forecasting and 
discounting future cash flows. 

— Our sector experience: Evaluating

— Our sector experience: Evaluating

Our procedures included: 
— Control design: Evaluating the Company’s 
budgeting procedures upon which the cash 
— Control design: Evaluating the Company’s 
flow forecasts are based; 
budgeting procedures upon which the cash 
flow forecasts are based; 
assumptions used, in particular those 
relating to forecast revenue growth and profit 
assumptions used, in particular those 
margins for online travel agents sector.
relating to forecast revenue growth and 
profit margins for online travel agents 
— Benchmarking assumptions: Comparing
sector.
the assumptions to externally derived data in 
relation to key inputs such as projected 
— Benchmarking assumptions: Comparing
economic growth, competition, cost inflation 
the assumptions to externally derived data 
and discount rates;
in relation to key inputs such as projected 
economic growth, competition, cost inflation 
— Sensitivity analysis: Performing breakeven 
and discount rates;
analysis on the assumptions noted above;

— Sensitivity analysis: Performing breakeven 
— Comparing valuations: Comparing the sum 
analysis on the assumptions noted above;
of the discounted cash flows to the Group’s 
market capitalisation to assess the 
— Comparing valuations: Comparing the sum 
reasonableness of those cash flows; and
of the discounted cash flows to the Group’s 
market capitalisation to assess the 
— Assessing transparency: Assessing 
reasonableness of those cash flows; and
whether the Group’s disclosures about the 
sensitivity of the outcome of the impairment 
assessment to changes in key assumptions 
whether the Group’s disclosures about the 
reflected the risks inherent in the valuation of 
sensitivity of the outcome of the impairment 
investments in subsidiary undertakings.
assessment to changes in key assumptions 
reflected the risks inherent in the valuation 
of investments in subsidiary undertakings.
— We found the Group’s assessment of the 
Our results

— Assessing transparency: Assessing 

recoverability of the investments in 
subsidiaries to be acceptable.

— We found the Group’s assessment of the 

Our results

recoverability of the investments in 
subsidiaries to be acceptable.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

69

 
 
 
 
 
 
 
2. Key audit matters: our assessment of risks of material misstatement (continued)

Normalised Group profit 
before tax
£23.7m (actual) (2016: 
£17.0m)

3. Our application of materiality and an 
The risk
overview of the scope of our audit 

Forecast-based valuation

Parent: Valuation of 
Investments in subsidiaries

Materiality for the Group financial statements as a 
whole was set at £1.1 million determined with 
reference to a benchmark of group profit before 
tax, normalised to exclude this year’s net 
exceptional costs as disclosed in note 6 of 
£2.7million, of which it represents 5% (2016: 5%)

(£132.6 million; 2016: £132.6 
million)

Refer to page [ ] (Audit Committee 
Report), page [ ] (accounting 
policy) and page [ ] (financial 
disclosures).

Materiality for the Parent Company financial 
statements as a whole was set at £1.0 million 
(2016: £1.0 million), determined with reference to 
a benchmark of company total assets of £207.8 
million of which it represents 0.5% (2016: 0.5%). 

The carrying amount of the parent 
company’s investments in subsidiaries 
represents [ ] % (2016: y%) of the 
company’s total assets.  Their 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement.  However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that had 
the greatest effect on our overall parent 
company audit.

23.7

Normalised PBT
Group materiality

The estimated recoverable amount is 
subjective due to the inherent 
uncertainty involved in forecasting and 
discounting future cash flows. 

We agreed to report to the Audit Committee any 
corrected or uncorrected identified 
misstatements exceeding £55k, in addition to 
other identified misstatements that warranted 
reporting on qualitative grounds.  

Of the Group’s 9 (2016: 8) reporting 
components, we subjected 5 (2016: 4) to full 
scope audits for group purposes.

The components within the scope of our work 
accounted for 100% of the Group’s revenue 
(2016: 100%), 100% of the Group’s profit before 
tax (2016: 100%) and 99.9% (2016: 99.9%) of 
Group total assets.

Our response

Group Materiality
£1.1m (2016: £0.9m)

Our procedures included: 

£1.1m
Whole financial
— Control design: Evaluating the Company’s 
statements materiality
budgeting procedures upon which the cash 
(2016: £0.9m)
flow forecasts are based; 

— Our sector experience: Evaluating

£1.0m
assumptions used, in particular those 
Range of materiality at 9
1.1
relating to forecast revenue growth and 
components (£0.8m to £1.0m) 
profit margins for online travel agents 
(2016: £0.01m to £0.9m)
sector.

— Benchmarking assumptions: Comparing
the assumptions to externally derived data 
in relation to key inputs such as projected 
economic growth, competition, cost inflation 
and discount rates;

£55k
Misstatements reported to the 
audit committee (2016: £42.5k)
— Sensitivity analysis: Performing breakeven 
analysis on the assumptions noted above;

— Comparing valuations: Comparing the sum 
of the discounted cash flows to the Group’s 
market capitalisation to assess the 
reasonableness of those cash flows; and

— Assessing transparency: Assessing 

whether the Group’s disclosures about the 
sensitivity of the outcome of the impairment 
assessment to changes in key assumptions 
reflected the risks inherent in the valuation 
of investments in subsidiary undertakings.

Our results

— We found the Group’s assessment of the 

recoverability of the investments in 
subsidiaries to be acceptable.

70 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

2. Key audit matters: our assessment of risks of material misstatement (continued)

4. We have nothing to report on going concern

The risk

We are required to report to you if:

Forecast-based valuation

Parent: Valuation of 
Investments in subsidiaries

(£132.6 million; 2016: £132.6 
million)

— we have anything material to add or draw attention to in 
relation to the directors’ statement in note 2b) to the 
financial statements on the use of the going concern 
basis of accounting with no material uncertainties that 
may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least 
Refer to page [ ] (Audit Committee 
twelve months from the date of approval of the financial 
Report), page [ ] (accounting 
statements; or  
policy) and page [ ] (financial 
disclosures).

— if the related statement under the Listing Rules set out 
on page 18 is materially inconsistent with our audit 
knowledge.  

The carrying amount of the parent 
company’s investments in subsidiaries 
represents [ ] % (2016: y%) of the 
company’s total assets.  Their 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement.  However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that had 
the greatest effect on our overall parent 
company audit.

We have nothing to report in these respects. 

5. We have nothing to report on the other information in 

the Annual Report

The estimated recoverable amount is 
subjective due to the inherent 
uncertainty involved in forecasting and 
discounting future cash flows. 

The directors are responsible for the other information 
presented in the Annual Report together with the financial 
statements.  Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated 
below, any form of assurance conclusion thereon.  

Our responsibility is to read the other information and, in 
doing so, consider whether, based on our financial 
statements audit work, the information therein is materially 
misstated or inconsistent with the financial statements or 
our audit knowledge.  Based solely on that work we have 
not identified material misstatements in the other 
information.

Strategic report and directors’ report 

Based solely on our work on the other information:  

— we have not identified material misstatements in the 

strategic report and the directors’ report;  

— in our opinion the information given in those reports 
for the financial year is consistent with the financial 
statements; and  

— in our opinion those reports have been prepared in 

accordance with the Companies Act 2006.  

Directors’ remuneration report  

In our opinion the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006.  

Disclosures of principal risks and longer-term viability  

Our response

Our procedures included: 

Based on the knowledge we acquired during our financial 
statements audit, we have nothing material to add or draw 
attention to in relation to:  
— Control design: Evaluating the Company’s 
budgeting procedures upon which the cash 
flow forecasts are based; 
— the directors’ confirmation within the viability statement
that they have carried out a robust assessment of the 
— Our sector experience: Evaluating
principal risks facing the Group, including those that 
would threaten its business model, future performance, 
solvency and liquidity; 

assumptions used, in particular those 
relating to forecast revenue growth and 
profit margins for online travel agents 
sector.

— the principal risks and uncertainties disclosures 

describing these risks and explaining how they are being 
managed and mitigated; and  

— Benchmarking assumptions: Comparing
the assumptions to externally derived data 
in relation to key inputs such as projected 
economic growth, competition, cost inflation 
— the directors’ explanation in the viability statement of 
and discount rates;
how they have assessed the prospects of the Group, 
over what period they have done so and why they 
considered that period to be appropriate, and their 
statement as to whether they have a reasonable 
— Comparing valuations: Comparing the sum 
expectation that the Group will be able to continue in 
of the discounted cash flows to the Group’s 
operation and meet its liabilities as they fall due over the 
market capitalisation to assess the 
period of their assessment, including any related 
reasonableness of those cash flows; and
disclosures drawing attention to any necessary 
qualifications or assumptions.  

— Sensitivity analysis: Performing breakeven 
analysis on the assumptions noted above;

— Assessing transparency: Assessing 

Under the Listing Rules we are required to review the 
viability statement.  We have nothing to report in this 
respect.  

whether the Group’s disclosures about the 
sensitivity of the outcome of the impairment 
assessment to changes in key assumptions 
reflected the risks inherent in the valuation 
of investments in subsidiary undertakings.

Corporate governance disclosures  
Our results

We are required to report to you if:   

— We found the Group’s assessment of the 

recoverability of the investments in 
— we have identified material inconsistencies between the 
subsidiaries to be acceptable.
knowledge we acquired during our financial statements 
audit and the directors’ statement that they consider that 
the annual report and financial statements taken as a 
whole is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the 
Group’s position and performance, business model and 
strategy; or  

— the section of the annual report describing the work of 
the Audit Committee does not appropriately address 
matters communicated by us to the Audit Committee.

We are required to report to you if the Corporate 
Governance Statement does not properly disclose a 
departure from the eleven provisions of the UK Corporate 
Governance Code specified by the Listing Rules for our 
review.  

We have nothing to report in these respects.  

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

71

 
 
 
 
 
 
 
2. Key audit matters: our assessment of risks of material misstatement (continued)

6. We have nothing to report on the other matters on 

which we are required to report by exception 

The risk

Auditor’s responsibilities  
Our response

Parent: Valuation of 
Investments in subsidiaries

Under the Companies Act 2006, we are required to report to 
you if, in our opinion:  

Forecast-based valuation

(£132.6 million; 2016: £132.6 
million)

— adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or  

— the parent Company financial statements and the part 

Refer to page [ ] (Audit Committee 
Report), page [ ] (accounting 
policy) and page [ ] (financial 
disclosures).

of the Directors’ Remuneration Report to be audited are 
not in agreement with the accounting records and 
returns; or  

The carrying amount of the parent 
company’s investments in subsidiaries 
represents [ ] % (2016: y%) of the 
company’s total assets.  Their 
recoverability is not at a high risk of 
significant misstatement or subject to 
significant judgement.  However, due to 
their materiality in the context of the 
parent company financial statements, 
this is considered to be the area that had 
the greatest effect on our overall parent 
company audit.

— certain disclosures of directors’ remuneration specified 

— we have not received all the information and 
explanations we require for our audit.  

by law are not made; or  

We have nothing to report in these respects. 

7. Respective responsibilities  

Directors’ responsibilities  

The estimated recoverable amount is 
subjective due to the inherent 
uncertainty involved in forecasting and 
discounting future cash flows. 

As explained more fully in their statement set out on page 
73, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give 
a true and fair view; such internal control as they determine 
is necessary to enable the preparation of financial 
statements that are free from material misstatement, 
whether due to fraud or error; assessing the Group and 
parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; 
and using the going concern basis of accounting unless 
they either intend to liquidate the Group or the parent 
Company or to cease operations, or have no realistic 
alternative but to do so.  

— Our sector experience: Evaluating

Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
Our procedures included: 
material misstatement, whether due to fraud, other 
— Control design: Evaluating the Company’s 
irregularities, or error, and to issue our opinion in an 
budgeting procedures upon which the cash 
auditor’s report.  Reasonable assurance is a high level of 
flow forecasts are based; 
assurance, but does not guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists.  Misstatements can arise from 
assumptions used, in particular those 
fraud, other irregularities or error and are considered 
relating to forecast revenue growth and 
material if, individually or in aggregate, they could 
profit margins for online travel agents 
reasonably be expected to influence the economic decisions 
sector.
of users taken on the basis of the financial statements.  The 
— Benchmarking assumptions: Comparing
risk of not detecting a material misstatement resulting from 
the assumptions to externally derived data 
fraud or other irregularities is higher than for one resulting 
in relation to key inputs such as projected 
from error, as they may involve collusion, forgery, intentional 
economic growth, competition, cost inflation 
omissions, misrepresentations, or the override of internal 
and discount rates;
control and may involve any area of law and regulation not 
just those directly affecting the financial statements.

— Sensitivity analysis: Performing breakeven 
analysis on the assumptions noted above;

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

— Comparing valuations: Comparing the sum 
of the discounted cash flows to the Group’s 
market capitalisation to assess the 
reasonableness of those cash flows; and

8. The purpose of our audit work and to whom we owe 

our responsibilities 

— Assessing transparency: Assessing 

This report is made solely to the Company’s members, as a 
whether the Group’s disclosures about the 
body, in accordance with Chapter 3 of Part 16 of the 
sensitivity of the outcome of the impairment 
Companies Act 2006.  Our audit work has been undertaken 
assessment to changes in key assumptions 
so that we might state to the Company’s members those 
reflected the risks inherent in the valuation 
matters we are required to state to them in an auditor’s 
of investments in subsidiary undertakings.
report and for no other purpose.  To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s 
members, as a body, for our audit work, for this report, or for 
the opinions we have formed. 

— We found the Group’s assessment of the 

recoverability of the investments in 
subsidiaries to be acceptable.

Our results

Will Baker (Senior Statutory Auditor)  

for and on behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  

8 Princes Parade

Liverpool

L3 1QH

30 November 2017

72 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

GOVERNANCE

Statement of Directors’ responsibilities in respect of 
the Annual Report and the Financial Statements

The	Directors	are	responsible	for	the	maintenance	and	
integrity	of	the	corporate	and	financial	information	included	
on	the	company’s	website.		Legislation	in	the	UK	governing	
the	preparation	and	dissemination	of	financial	statements	may	
differ	from	legislation	in	other	jurisdictions.		

Responsibility statement of the Directors in respect of the 
annual financial report

Each of the Directors, whose names and functions are 
listed on pages 33 to 34 confirm that to the best of their 
knowledge:
›	

the	financial	statements,	prepared	in	accordance	with	the	
applicable	set	of	accounting	standards,	give	a	true	and
fair	view	of	the	assets,	liabilities,	financial	position	and	profit		
or	loss	of	the	company	and	the	undertakings	included	in		
the	consolidation	taken	as	a	whole;	and
the	management	report	includes	a	fair	review	of	the		 	
development	and	performance	of	the	business	and	the
position	of	the	issuer	and	the	undertakings	included	in	the		
consolidation	taken	as	a	whole,	together	with	a	description		
of	the	principal	risks	and	uncertainties	that	they	face.

›	

The	Directors	consider	the	annual	report	and	accounts,	
taken	as	a	whole,	is	fair,	balanced	and	understandable	and	
provides	the	information	necessary	for	shareholders	to	assess	
the	group’s	position	and	performance,	business	model	and	
strategy.

Paul Meehan
Chief Financial Officer
30	November	2017

The	Directors	are	responsible	for	preparing	the	Annual	Report	
and	the	group	and	parent	company	financial	statements	in	
accordance	with	applicable	law	and	regulations.		

Company	law	requires	the	Directors	to	prepare	group	and	parent	
company	financial	statements	for	each	financial	year.		Under	that	
law	they	are	required	to	prepare	the	group	financial	statements	
in	accordance	with	IFRSs	as	adopted	by	the	EU	and	applicable	
law	and	have	elected	to	prepare	the	parent	company	financial	
statements	in	accordance	with	UK	Accounting	Standards,	
including	FRS	102	The	Financial	Reporting	Standard	applicable	in	
the	UK	and	Republic	of	Ireland.		

Under	company	law	the	Directors	must	not	approve	the	financial	
statements	unless	they	are	satisfied	that	they	give	a	true	and	fair	
view	of	the	state	of	affairs	of	the	group	and	parent	company	and	
of	their	profit	or	loss	for	that	period.		In	preparing	each	of	the	
group	and	parent	company	financial	statements,	the	Directors	
are required to:  
›	

select	suitable	accounting	policies	and	then	apply	them		
consistently;		

›	 make	judgements	and	estimates	that	are	reasonable	and		

›	

›	

prudent;		
for	the	group	financial	statements,	state	whether	they	have		
been	prepared	in	accordance	with	IFRSs	as	adopted	by	the		
EU;		
for	the	parent	company	financial	statements,	state	whether		
applicable	UK	Accounting	Standards	have	been	followed,		
subject	to	any	material	departures	disclosed	and	explained	in		
the	parent	company	financial	statements;	and		

›	 prepare	the	financial	statements	on	the	going	concern	basis		
unless	it	is	inappropriate	to	presume	that	the	group	and	the		
parent	company	will	continue	in	business.		

The	Directors	are	responsible	for	keeping	adequate	accounting	
records	that	are	sufficient	to	show	and	explain	the	parent	
company’s	transactions	and	disclose	with	reasonable	accuracy	at	
any	time	the	financial	position	of	the	parent	company	and	enable	
them	to	ensure	that	its	financial	statements	comply	with	the	
Companies	Act	2006.

They	have	general	responsibility	for	taking	such	steps	as	are	
reasonably	open	to	them	to	safeguard	the	assets	of	the	group	
and	to	prevent	and	detect	fraud	and	other	irregularities.		

Under	applicable	law	and	regulations,	the	Directors	are	also	
responsible	for	preparing	a	Strategic	Report,	Directors’	Report,	
Directors’	Remuneration	Report	and	Corporate	Governance	
Statement	that	complies	with	that	law	and	those	regulations.		

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

73

 
 
 
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
Financial Statements 

75       Consolidated income statement and statement 

of comprehensive income
Consolidated balance sheet

76 
77     Consolidated statement of cashflows
78      Consolidated statement of changes in equity
79      Notes to the consolidated financial statements
107    Company balance sheet
108    Company statement of changes in equity
109    Notes to the Company financial statements

74 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
FINANCIAL STATEMENTS

Consolidated Income Statement and 
Statement of Comprehensive Income

Year ended 30 September 2017

September

   Revenue 

			Administrative	expenses	

   Group operating profit before amortisation and exceptional costs 

			Exceptional	costs	

			Amortisation	of	intangible	assets	

   Group operating profit 

   Finance costs 

   Finance income 

   Net finance (costs)/income 

   Profit before taxation 

			Taxation	

   Profit for the year	

			Other	comprehensive	income	

   Total comprehensive income for the year 

			Attributable	to:

			Equity	holders	of	the	parent	

For the 53
weeks	ended

30 

      2017 

Note 

     £’000 

2016

£’000

4 

6	

6	

8 

8	

9	

   83,555 

71,321       

	(62,407)	

(54,499)

   30,257 

			(2,667)	

				(6,442)	

   21,148 

      (177) 

										97	

         (80) 

   21,068 

			(3,068)	

			18,000	

-	

22,793

-

(5,971)

16,822

(100)

230

130

16,952

(2,645)

14,307

-

   18,000 

14,307

			18,000 

14,307

   Basic and diluted earnings per share attributable to the equity Shareholders of the Company:

			Basic	and	diluted	earnings	per	share	

10 

     13.8p 

11.0p

			Adjusted	proforma	basic	earnings	per	share* 

10 

     17.6p 

13.0p

   Adjusted profit measure

			Adjusted	PBT
			(before	amortisation	of	acquired	intangibles	and	exceptional	costs)* 

6 

   28,515 

21,315

*	This	is	a	non	GAAP	measure,	refer	to	note	6d

The	company	has	no	other	comprehensive	income	in	the	current	or	prior	year

The	notes	on	pages	79	to	106	form	part	of	the	financial	statements.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

75

 
 
 
	
	
	
 
 
 
 
 
 
 
	
 
 
 
	
	
 
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Consolidated Balance Sheet

At 30 September 2017

ended

September

Assets

Non-current assets

Intangible	assets	

Property,	plant	and	equipment	

Total non-current assets 

Current	assets

Trade	and	other	receivables	

Cash	and	cash	equivalents	

Derivative	financial	instruments	

Total current assets 

Total assets 

Equity

Share	capital	

Retained	earnings	

Capital	contribution	reserve	

Merger	reserve	

Total equity 

Non-current liabilities

Deferred	tax	

Total non-current liabilities 

Current liabilities

Corporation	tax	payable	

Trade	and	other	payables	

Provisions 

Derivative	financial	instruments	

Total current liabilities 

Total liabilities 

Total equity and liabilities 

For the 53

weeks	

30 

       2017 

      2016

Note 

      £’000 

     £’000

11	

12	

14	

15	

21	

19	

20	

20 

20	

				72,512	

		64,662

						1,396	

							747

    73,908 

  65,409

				56,508	

		29,933

				71,569	

		51,632

														-	

				1,683

  128,077 

  83,248

  201,985  148,657

						1,304	

				1,304

		226,849	 212,427

         500 

       500

(132,093)	 (132,093)

    96,560 

  82,138

18	

						6,441	

				7,007

       6,441 

    7,007

16	

16	

21	

						2,406	

					3,647

				89,453	

			55,865

						7,000	

													-

									125	

													-

    98,984 

  59,512

  105,425 

  66,519

  201,985  148,657

The	financial	statements	from	pages	75	to	106	were	approved	by	the	Board	of	Directors	and	authorised	for	issue

Paul Meehan
Chief Financial Officer
30	November	2017
On	the	Beach	Group	plc.	Reg	no	09736592

76 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
	
	
	
 
 
 
 
 
 
 
 
 
 
 
	
 
 
 
FINANCIAL STATEMENTS

Consolidated Statement of Cashflows

Year ended 30 September 2017

Profit before taxation	

Adjustments	for:

Depreciation	

Amortisation	of	intangible	assets	

Finance costs 

Finance	income	

Share	based	payment	charges	

Changes	in	working	capital:	

(Increase)/decrease	in	trade	and	other	receivables	

Increase	in	trade	and	other	payables	

Decrease	in	trust	account	

Cash generated from underlying operating activities 

IPO	costs	paid	

Cash generated from operating activities 

Tax	paid	

Net cash inflow from operating activities 

Cash flows from investing activities

Purchase	of	property,	plant	and	equipment	

Purchase	of	intangible	assets	

Interest	received	

Acquisition	of	subsidiary,	net	of	cash	acquired	

Net cash outflow from investing activities 

Cash flows from financing activities

Equity	dividends	paid	

Interest	paid	

Net cash outflow from financing activities 

Net	increase	in	cash	at	bank	and	in	hand	

Cash	at	bank	and	in	hand	at	beginning	of	year	

Cash at bank and in hand at end of year 

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   2017 

   2016

Note 

  £’000 

  £’000

21,068	

16,952

					442	

					397

		6,442	

			5,971

     177 

     100

					(97)	

			(230)

					465	

					105

28,497 

23,295

(9,589)	

					247

10,950	

		1,999

(4,729)	

(1,661)

(3,368) 

      585

25,129 

23,880

-	

(3,010)

25,129 

20,870

(5,110)	

(2,780)

20,019 

18,090

12	

11	

			(475)	

			(617)

(2,651)	

(2,407)

							97	

					230

(5,795)	

										-

(8,824) 

(2,794)

(4,043)	

										-

			(177)	

			(100)

(4,220) 

   (100)

		6,975	

15,196

15 

26,052 

10,856

33,027 

26,052

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

77

 
 
 
	
	
	
 
	
	
 
 
	
	
	
 
 
 
	
 
	
 
	
	
 
	
	
 
	
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Consolidated Statement of changes in Equity

Year ended 30 September 2017

Share capital 

Share 
premium 

Merger 
reserve 

contribution  Retained
earnings 

reserve 

Total

Capital

  £’000 

195,652	

£’000 

£’000 

13,856	

(132,093)	

£’000 

550	

£’000 

£’000

(10,239)	

67,726

(194,348)	

(13,856)	

(50)	

208,254	

-	

-	

1,304 

-	

-	

-	

-	

-	

-	

-	

-	

-

105

105	

14,307	

14,307

(132,093) 

500 

212,427 

82,138

-	

-	

-	

-	

-	

-	

465		

465

(4,043)	

(4,043)

18,000		

18,000	

(132,093) 

500 

226,849 

96,560

-	

-	

- 

-	

-	

-	

- 

Balance	at	30	September	2015	

Capital	reduction	

Share	based	payment	charges	

Total	comprehensive	income	for	the	year	

Balance at 30 September 2016 

Share	based	payment	charges	

Dividends	paid	during	the	year	

Total	comprehensive	income	for	the	year	

Balance at 30 September 2017 

1,304  

The	notes	on	pages	79	to	106	form	part	of	these	financial	statements

78 

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

Year ended 30 September 2017

1.  General Information
On	the	Beach	Group	plc	is	a	public	limited	company	which	is	listed	on	the	London	Stock	Exchange	and	is	domiciled	and	incorporated	in	the	
United	Kingdom	under	the	Companies	Act	2006.	The	address	of	the	registered	office	is	given	on	page	111.

2.  Accounting Policies
a)  Basis of preparation
The	consolidated	financial	statements	presented	in	this	document	have	been	prepared	in	accordance	with	International	Financial	Reporting	
Standards	(IFRS)	as	adopted	by	the	European	Union.	The	Company’s	financial	statements	have	been	prepared	in	accordance	with	Financial	
Reporting	Standard	102	“The	Financial	Reporting	Standard	applicable	in	the	United	Kingdom	and	the	Republic	of	Ireland”	(“FRS	102”)	and	as	
applied	in	accordance	with	the	provisions	of	the	Companies	Act	2006.	The	Company	has	taken	advantage	of	the	exemption	provided	under	
section	408	of	the	Companies	Act	2006	not	to	publish	its	individual	income	statement	and	related	notes.

These	financial	statements	are	presented	in	pounds	sterling	(£’000)	because	that	is	the	currency	of	the	primary	economic	environment	in	
which	the	Group	operates.	

b)  Going concern
The	financial	results	relating	to	the	Group	have	been	prepared	on	the	going	concern	basis.	The	Directors	believe	the	Group	is	well	placed	to	
manage	its	business	risks	successfully	and	therefore	have	a	reasonable	expectation	that	the	Group	has	adequate	resources	to	continue	in	
operational	existence	for	the	foreseeable	future.	Accordingly,	they	continue	to	adopt	the	going	concern	basis	in	preparing	the	consolidated	
financial	statements.

c)  New standards, amendments and interpretations
The	following	Adopted	IFRSs	have	been	issued	but	have	not	been	applied	by	the	Group	in	these	financial	statements.	The	Group	is	
currently	assessing	the	effect	of	these	standards	on	the	financial	statements.

›	

IFRS	15	Revenue	from	contracts	with	customers	(European	Union	effective	date	1	January	2018).
IFRS	15	introduces	a	five-step	approach	to	the	timing	of	revenue	recognition	based	on	performance	obligations	in	customer	contracts.		
	 Our	initial	impact	assessment	of	IFRS	15	included	a	systematic	review	to	ensure	the	new	standard	is	fully	understood	in	advance	of	the		
effective	date.	Management	expect	there	to	be	no	material	impact	upon	adoption	of	this	standard	on	either	revenue	from	customers	or		
overrides	from	suppliers.		

	 With	respect	to	revenue	from	customer	bookings,	management	believes	adopting	IFRS15	will	have	no	material	impact	because	of	the

following:	The	Group’s	revenue	is	earned	as	an	agent	in	consumer	purchases	of	travel	products	from	third	party	suppliers	and	therefore
recognised	on	a	booked	basis	when	our	performance	obligations	are	met	as	per	the	Group’s	terms	of	business	and	booking	conditions.

	 With	respect	to	revenue	from	supplier	overrides,	management	believes	adopting	IFRS15	will	have	no	material	impact	because	of	the

following:	For	the	majority,	according	to	the	override	agreement,	the	Group’s	performance	obligations	are	met	and	overrides	are	earned

	 when	the	customer	has	either	booked	or	travelled	depending	on	the	agreement.	Therefore	overrides,	once	agreed	with	suppliers,	are

recognised	on	a	booked	or	travelled	basis,	in	line	with	the	agreement.

	 Although	we	do	not	consider	there	will	be	a	material	impact	upon	adoption	of	the	standard,	we	will	continue	to	monitor	adoption	in	the		

travel	industry	as	we	progress	towards	the	date	of	adoption.

›	

IFRS	9	Financial	Instruments	(European	Union	effective	date	1	January	2018).
The	revised	standard	replaces	IAS	39	Financial	Instruments:	Recognition	and	Measurement	and	introduces	new	guidance	for
classification	and	measurement,	impairment	of	financial	instruments	and	hedge	accounting.	On	the	basis	of	our	inital	impact
assessement	our	view	of	the	new	standard	is	that	we	expect	there	to	be	no	material	impact	upon	adoption	of	this	standard.	The	new
standard	represents	a	more	principle	based	standard.	This	is	not	expected	to	impact	the	Group’s	ability	to	hedge	account,	although	there

	 will	be	additional	disclosures	required	to	complement	its	principle	based	approach.

›	

IFRS	16	Leases	(European	Union	effective	date	1	January	2019).
IFRS	16,	“Leases”	provides	guidance	on	the	classification,	recognition	and	measurement	of	leases	to	help	provide	useful	information
to	the	users	of	financial	statements.	The	main	aim	of	this	standard	is	to	ensure	material	leases	will	be	reflected	on	the	balance	sheet.
The	new	standard	will	replace	IAS	17	“Leases”	and	is	effective	for	annual	periods	beginning	on	or	after	1	January	2019	unless	adopted
early.	We	intend	to	quantify	the	impact	of	the	changes	(if	any)	no	later	than	in	the	Annual	Report	and	Financial	Statements	for	the	year
ended	30	September	2018.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

79

	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements

d)  Basis of consolidation
The	Group’s	consolidated	financial	statements	consolidate	the	financial	statements	of	On	the	Beach	Group	plc	and	all	of	its	subsidiary	
undertakings.	Sunshine.co.uk	Limited	was	acquired	on	9	May	2017.	The	Company’s	results	have	been	consolidated	from	the	date	of	
acquisition	to	the	30	September	2017.

i.	

ii.	

Subsidiaries	are	entities	controlled	by	the	Company.	Control	exists	when	the	Company	has	power	over	the	investee,	the	company
is	exposed,	or	has	rights	to	variable	returns	from	its	involvement	with	the	subsidiary	and	the	company	has	the	ability	to	use	its		
power	of		the	investee	to	affect	the	amount	of	investor’s	returns.
Transactions	eliminated	on	consolidation

Intragroup	balances,	and	any	gains	and	losses	or	income	and	expenses	arising	from	intragroup	transactions,	are	eliminated	in	preparing	the	
consolidated	financial	information.	Gains	arising	from	transactions	with	jointly	controlled	entities	are	eliminated	to	the	extent	of	the	Group’s	
interest	in	the	entity.	Losses	are	eliminated	in	the	same	way	as	gains,	but	only	to	the	extent	that	there	is	no	evidence	of	impairment.

e)  Goodwill
Goodwill	arising	on	the	acquisition	of	subsidiary	undertakings	and	trade	and	assets	represents	the	excess	of	the	cost	of	acquisition	over	
the	fair	value	of	the	identifiable	assets	and	liabilities	at	the	date	of	acquisition.	Goodwill	is	initially	recognised	as	an	asset	at	cost	and	is	
subsequently	remeasured	at	cost	less	any	accumulated	impairments	losses.	Goodwill	which	is	recognised	as	an	asset	is	reviewed	for	
impairment	at	least	annually.	Any	impairment	is	recognised	immediately	in	the	income	statement	and	is	not	subsequently	reversed.	On	
disposal	of	a	subsidiary	the	attributable	amount	of	goodwill	is	included	in	the	determination	of	the	profit	or	loss	on	disposal.

For	the	purposes	of	impairment	testing,	goodwill	is	allocated	to	the	cash	generating	units	expected	to	benefit	from	the	combination.	If	the	
recoverable	amount	is	less	than	the	carrying	amount	of	the	unit,	the	impairment	loss	is	allocated	to	first	reduce	the	amount	of	goodwill	
allocated	to	the	unit	and	then	the	other	assets	in	the	unit.	An	impairment	loss	recognised	for	goodwill	is	not	reversed	in	a	subsequent	
period.

An	impairment	loss	recognised	for	goodwill	is	not	reversed.	Impairment	losses	recognised	for	other	assets	are	reversed	only	if	the	reasons	
for	the	impairment	have	ceased	to	apply.

f)  Foreign currency
Transactions	in	foreign	currencies	are	translated	to	the	respective	functional	currencies	of	Group	entities	at	the	foreign	exchange	rate	ruling	
at	the	date	of	the	transaction.	Monetary	assets	and	liabilities	denominated	in	foreign	currencies	at	the	balance	sheet	date	are	retranslated	to	
the	functional	currency	at	the	foreign	exchange	rate	ruling	at	that	date.	
Foreign	exchange	differences	arising	on	translation	are	recognised	in	the	income	statement.	

g)  Financial instruments

i.		 Derivative	financial	instruments,	including	hedge	accounting

Fair	value	hedges
The	Group	enters	into	forward	foreign	exchange	contracts	to	manage	exposure	to	foreign	exchange	rate	risk.	Further	details	of		 	
these	derivative	financial	instruments	are	disclosed	in	note	21	of	these	financial	statements.	

On	initial	designation	of	the	derivative	as	a	hedging	instrument,	the	Group	formally	documents	the	relationship	between	the	
hedging	instrument	and	hedged	item,	including	the	risk	management	objectives	and	strategy	in	understanding	the	hedge
transaction	and	the	hedged	risk,	together	with	the	methods	that	will	be	used	to	assess	the	effectiveness	of	the	hedging
relationship.		The	Group	makes	an	assessment,	both	at	the	inception	of	the	hedge	relationship	as	well	as	on	an	ongoing	basis,
of	whether	the	hedging	instruments	are	expected	to	be	highly	effective	in	offsetting	the	changes	in	the	fair	value	or	cash	flows	of
the	respective	hedged	items	attributable	to	the	hedged	risk,	and	whether	the	actual	results	of	each	hedge	are	within	a	range	of	80
–	125	percent.

Derivatives	are	recognised	initially	at	fair	value;	any	attributable	transaction	costs	are	recognised	in	profit	or	loss	as	incurred.
Subsequent	to	initial	recognition,	derivatives	are	measured	at	fair	value,	and	changes	therein	are	charged	immediately	in	the	profit
and	loss	account.

80 

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

ii.		

iii.	

Trade	and	other	receivables
Trade	and	other	receivables	are	recognised	initially	at	fair	value.	Subsequent	to	initial	recognition	they	are	measured	at	amortised		
cost	using	the	effective	interest	method,	less	any	impairment	losses.

Cash	and	cash	equivalents
Cash	and	cash	equivalents	comprise	cash	balances	and	call	deposits.	Bank	overdrafts	that	are	repayable	on	demand	and	
form	an	integral	part	of	the	Group’s	cash	management	are	included	as	a	component	of	cash	and	cash	equivalents	for	the
purpose	only	of	the	cash	flow	statement.

All	customer	monies	are	held	in	a	trust	account	until	after	the	provision	of	the	holiday	service.	The	trust	account	is	governed
by	a	deed	between	the	Group,	the	Civil	Aviation	Authority	Air	Travel	Trustees,	ABTA	and	independent	trustees	(Zedra	Trust		
Company	Limited	and	Travel	Trust	Services	Limited)	which	determines	the	inflows	and	outflows	from	the	account.

All	customer	receipts	are	paid	into	the	trust	account	in	full	before	the	holiday	departure	date.	These	payments	are	held	in
the	trust	account	until	the	service	is	provided;	for	flights	on	payment	to	the	supplier	and	for	hotels	and	ancillaries	on	the
customer’s	return	from	holiday.	The	Group	does	not	therefore	use	customer	prepayments	to	fund	its	business	operations.

iv.			 Trade	and	other	payables

Trade	and	other	payables	including	deferred	consideration	are	recognised	initially	at	fair	value.		Subsequent	to	initial
recognition	they	are	measured	at	amortised	cost	using	the	effective	interest	method.

h)  Segment reporting
IFRS	8	requires	operating	segments	to	be	reported	in	a	manner	consistent	with	the	internal	reporting	provided	to	the	chief	operating	decision	
maker.	The	chief	operating	decision	maker,	who	is	responsible	for	allocating	resources	and	assessing	performance	of	the	operating	segments,	
has	been	identified	as	the	management	team,	including	the	Chief	Executive	Officer	and	Chief	Finance	Officer.	For	management	purposes,	
the	Group	is	organised	into	segments	based	on	location,	and	information	is	provided	to	the	management	team	on	these	segments	for	the	
purposes	of	resource	allocation	and	segment	performance	management	and	monitoring.

The	management	team	considers	there	to	be	two	reportable	segments:

(i) 
(ii) 

“Core”	-	activity	via	UK	websites	(www.onthebeach.co.uk,	www.sunshine.co.uk	and	www.onthebeachtransfers.co.uk)
“International”	-	activity	via	Swedish	and	Norweigan	websites	(eBeach.se	and	eBeach.no)

i)  Revenue recognition
Commission	is	measured	at	the	fair	value	of	consideration	received	or	receivable,	net	of	VAT,	cancellations,	discounts	and	other	associated	
taxes.	Cancellations	are	estimated	at	the	reporting	data	based	on	the	historical	profile	of	bookings.	Revenue	on	bookings	is	recognised	on	the	
date	of	booking.

The	Group’s	commission	is	earned	as	an	agent	for	the	supplier	or	consumer	in	purchases	of	travel	products	such	as	flight	tickets	or	hotel	
accommodation	from	third	party	suppliers.	Override	income	is	only	recognised	when	the	Group	has	either	confirmation	of	a	figure	from	the	
supplier	or	when	the	cash	has	been	received.	These	are	recognised	within	revenue.

j)  Dividend distribution
Final	dividend	distribution	to	the	Group’s	shareholders	is	recognised	as	a	liability	in	the	Group’s	financial	statements	in	the	period	in	which	the	
dividends	are	approved	by	the	Group’s	shareholders.

I

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

81

	
	
	
	
	
	
 
 
	
	
	
	
	
	
	
	
	
	
	
 
 
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

k)  Business combinations
All	business	combinations	are	accounted	for	by	applying	the	acquisition	method.	Business	combinations	are	accounted	for	using	the	
acquisition	method	as	at	the	acquisition	date,	which	is	the	date	on	which	control	is	transferred	to	the	Group.	

For	acquisitions,	the	Group	measures	goodwill	at	the	acquisition	date	as:

›	
›	
›	
›	

the	fair	value	of	the	consideration	transferred;	plus
the	recognised	amount	of	any	non-controlling	interests	in	the	acquiree;	plus
the	fair	value	of	the	existing	equity	interest	in	the	acquiree;	less
the	net	recognised	amount	(generally	fair	value)	of	the	identifiable	assets	acquired	and	liabilities	assumed.

Costs	related	to	the	acquisition,	other	than	those	associated	with	the	issue	of	debt	or	equity	securities,	are	expensed	as	incurred.	Any	
contingent	consideration	payable	is	recognised	at	fair	value	at	the	acquisition	date.	If	the	contingent	consideration	is	classified	as	equity,	
it	is	not	re-measured	and	settlement	is	accounted	for	within	equity.	Otherwise,	subsequent	changes	to	the	fair	value	of	the	contingent	
consideration	are	recognised	in	the	income	statement.

I)  Property, plant and equipment
Property,	plant	and	equipment	are	stated	at	cost	less	accumulated	depreciation	and	accumulated	impairment	losses.
Depreciation	is	charged	to	the	income	statement	on	a	straight-line	basis	over	the	estimated	useful	lives	of	each	part	of	an	item	of	property,	
plant	and	equipment.	Land	is	not	depreciated.	The	estimated	useful	lives	are	as	follows:

Fixtures,	fittings	and	equipment		
Buildings	freehold	 	
Buildings	leasehold		

3-5	years
50	years
50	years

Depreciation	methods,	useful	lives	and	residual	values	are	reviewed	at	each	balance	sheet	date.

Assets	held	under	finance	leases	are	depreciated	over	their	expected	useful	economic	lives	on	the	same	bases	as	owned	assets,	or	where	
shorter,	over	the	term	of	the	relevant	lease.	The	gain	or	loss	arising	on	the	disposal	or	retirement	of	an	asset	is	determined	as	the	difference	
between	the	sales	proceeds	and	the	carrying	amount	of	the	asset	and	is	recognised	in	income.	

m)  Intangible assets
i.		 Research	and	development

Expenditure	on	research	activities	is	recognised	in	the	income	statement	as	an	expense	as	incurred.	Expenditure	on	development		
activities	directly	attributable	to	the	design	and	testing	of	identifiable	and	unique	software	products	are	capitalised	if	the	product		
or	process	meet	the	following	criteria:

	 	 ›	
	 	 ›	
	 	 ›	
	 	 ›	

The	completion	of	the	development	is	technically	and	commercially	feasible	to	complete,
Adequate	technical	resources	are	sufficiently	available	to	complete	development,
It	can	be	demonstrated	that	future	economic	benefits	are	probable
the	expenditure	attributable	to	the	development	can	be	measured	reliably

Development	activities	involve	a	plan	or	design	for	the	production	of	new	or	substantially	improved	products	or	processes.	Directly	
attributable	costs	that	are	capitalised	as	part	of	the	software	product,	website	or	system	include	employee	costs.	Other	development	
expenditures	that	do	not	meet	these	criteria	as	well	as	ongoing	maintenance	are	recognised	as	an	expense	as	incurred.
Development	costs	for	software,	websites	and	systems	are	carried	at	cost	less	accumulated	amortisation	and	are	amortised	over	their	
useful	lives	(not	exceeding	five	years)	at	the	point	in	which	they	come	into	use.

ii.  Brand

  Upon	acquisition	of	the	Group	by	OTB	Topco,	the	On	the	Beach	brand	was	identified	as	a	separately	identifiable	asset.	On	acquisition	

	 	 of	Sunshine.co.uk	Limited	by	On	the	Beach	Travel	Limited	on	9	May	2017,	consideration	has	been	given	to	other	intangibles	that
	 	 are	recognisable	under	IFRS	3	Business	Combinations	and	the	Sunshine	brand	name	has	been	identified	and	recognised	separately
	 	 from	goodwill	at	fair	value.

82 

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

iii.		 Amortisation
	 Amortisation	is	charged	to	the	income	statement	on	a	straight-line	basis	over	the	estimated	useful	lives	of	intangible	assets	unless		
such	lives	are	indefinite.	Intangible	assets	with	an	indefinite	useful	life	and	goodwill	are	systematically	tested	for	impairment	at		
each	balance	sheet	date.	Other	intangible	assets	are	amortised	from	the	date	they	are	available	for	use.	The	estimated	useful	lives		
are	as	follows:

	 Website	technology:	
	 Website	&	development	costs:	

Brand:	

10	years
3	years
10-15	years

Impairment of non-financial assets

n) 
At	each	balance	sheet	date,	the	Group	reviews	the	carrying	amounts	of	its	tangible	and	intangibles	assets	to	determine	whether	there	is	any	
indication	that	those	assets	have	suffered	an	impairment	loss.	If	any	such	indication	exists,	the	recoverable	amount	of	the	asset	is	estimated	in	
order	to	determine	the	extent	of	the	impairment	loss	(if	any).	Where	the	asset	does	not	generate	cash	flows	that	are	independent	from	other	
assets,	the	group	estimates	the	recoverable	amount	of	the	cash	generating	unit	to	which	the	asset	belongs.	The	recoverable	amount	of	an	asset	
or	cash-generating	unit	is	the	greater	of	its	value	in	use	and	its	fair	value	less	costs	to	sell.	

In	assessing	value	in	use,	the	estimated	future	cash	flows	are	discounted	to	their	present	value	using	a	pre-tax	discount	rate	that	reflects	
current	market	assessments	of	the	time	value	of	money	and	the	risks	specific	to	the	asset.	For	the	purpose	of	impairment	testing,	assets	that	
cannot	be	tested	individually	are	grouped	together	into	the	smallest	group	of	assets	that	generates	cash	inflows	from	continuing	use	that	are	
largely	independent	of	the	cash	inflows	of	other	assets	or	groups	of	assets	(the	“cash-generating	unit”).	

The	goodwill	acquired	in	a	business	combination,	for	the	purpose	of	impairment	testing,	is	allocated	to	cash-generating	units,	or	(“CGU”).	
Subject	to	an	operating	segment	ceiling	test,	for	the	purposes	of	goodwill	impairment	testing,	CGUs	to	which	goodwill	has	been	allocated	
are	aggregated	so	that	the	level	at	which	impairment	is	tested	reflects	the	lowest	level	at	which	goodwill	is	monitored	for	internal	reporting	
purposes.	Goodwill	acquired	in	a	business	combination	is	allocated	to	groups	of	CGUs	that	are	expected	to	benefit	from	the	synergies	of	the	
combination.

An	impairment	loss	is	recognised	if	the	carrying	amount	of	an	asset	or	its	CGU	exceeds	its	estimated	recoverable	amount.	Impairment	losses	
are	recognised	in	profit	or	loss.	Impairment	losses	recognised	in	respect	of	CGUs	are	allocated	first	to	reduce	the	carrying	amount	of	any	
goodwill	allocated	to	the	units,	and	then	to	reduce	the	carrying	amounts	of	the	other	assets	in	the	unit	(group	of	units)	on	a	pro	rata	basis.

o)  Leases
Leases	in	which	a	significant	portion	of	the	risks	and	rewards	of	ownership	are	retained	by	the	lessor	are	classified	as	operating	leases.	
Payments	made	under	operating	leases	(net	of	any	incentives	received	from	the	lessor)	are	charged	to	the	income	statement	on	a	straight	line	
basis	over	the	period	of	the	lease.	

p)  Employee benefits

i.  

ii.		

Pension scheme
The	Group	operates	a	defined	contribution	pension	scheme.	A	defined	contribution	scheme	is	a	post-employment	benefit	plan			
under	which	the	Company	pays	fixed	contributions	into	a	separate	entity	and	will	have	no	legal	or	constructive	obligation	to	pay		
further	amounts.	Obligations	for	contributions	to	defined	contribution	pension	plans	are	recognised	as	an	expense	in	the	income		
statement	in	the	years	during	which	services	are	rendered	by	employees.

Share-based	payment	transactions
Equity-settled	awards	are	valued	at	grant	date,	and	the	difference	between	the	grant	date	fair	value	and	the	consideration	paid		 	
by	the	employee	is	charged	as	an	expense	in	the	income	statement	spread	over	the	vesting	period.	Fair	value	of	the	awards	are		 	
measured	using	Black-Scholes	and	Monte	Carlo	pricing	models.	The	credit	side	of	the	entry	is	recorded	in	equity.

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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

83

	
	
	
	
	
	
		
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

q)  Financing income and expenses
Financing	expenses	comprise	interest	payable,	finance	charges	on	shares	classified	as	liabilities	and	finance	leases	recognised	in	profit	or	
loss	using	the	effective	interest	method,	unwinding	of	the	discount	on	provisions,	and	net	foreign	exchange	losses	that	are	recognised	in	the	
income	statement	(see	foreign	currency	accounting	policy).	Borrowing	costs	that	are	directly	attributable	to	the	acquisition,	construction	or	
production	of	an	asset	that	takes	a	substantial	time	to	be	prepared	for	use,	are	capitalised	as	part	of	the	cost	of	that	asset.	Financing	income	
comprise	interest	receivable	on	funds	invested,	dividend	income,	and	net	foreign	exchange	gains.
Interest	income	and	interest	payable	is	recognised	in	profit	or	loss	as	it	accrues,	using	the	effective	interest	method.	Dividend	income	is	
recognised	in	the	income	statement	on	the	date	the	entity’s	right	to	receive	payments	is	established.	Foreign	currency	gains	and	losses	are	
reported	on	a	net	basis.

r)  Exceptional costs
The	Group	presents	on	the	face	of	the	income	statement,	those	material	items	of	income	and	expense	which,	because	of	the	nature	and	
expected	infrequency	of	events	giving	rise	to	them,	merit	separate	presentation	to	allow	shareholders	to	understand	better	the	elements	of	
financial	performance	in	the	year,	so	as	to	facilitate	comparison	with	prior	years	and	to	assess	better	trends	in	financial	performance.

s)  Taxation
Tax	on	the	profit	or	loss	for	the	year	comprises	current	and	deferred	tax.	Tax	is	recognised	in	the	income	statement	except	to	the	extent	that	
it	relates	to	items	recognised	directly	in	equity,	in	which	case	it	is	recognised	in	equity.

Current	tax	is	the	expected	tax	payable	or	receivable	on	the	taxable	income	or	loss	for	the	year,	using	tax	rates	enacted	or	substantively	
enacted	at	the	balance	sheet	date,	and	any	adjustment	to	tax	payable	in	respect	of	previous	years.

Deferred	tax	is	provided	on	temporary	differences	between	the	carrying	amounts	of	assets	and	liabilities	for	financial	reporting	purposes	
and	the	amounts	used	for	taxation	purposes.	The	following	temporary	differences	are	not	provided	for:	the	initial	recognition	of	goodwill;	
the	initial	recognition	of	assets	or	liabilities	that	affect	neither	accounting	nor	taxable	profit	other	than	in	a	business	combination,	and	
differences	relating	to	investments	in	subsidiaries	to	the	extent	that	they	will	probably	not	reverse	in	the	foreseeable	future.	The	amount	of	
deferred	tax	provided	is	based	on	the	expected	manner	of	realisation	or	settlement	of	the	carrying	amount	of	assets	and	liabilities,	using	tax	
rates	enacted	or	substantively	enacted	at	the	balance	sheet	date.

A	deferred	tax	asset	is	recognised	only	to	the	extent	that	it	is	probable	that	future	taxable	profits	will	be	available	against	which	the	
temporary	difference	can	be	utilised.	

t)  Share capital
Ordinary	shares	are	classified	as	equity.	Preference	shares	are	classified	as	liabilities	where	in	substance	they	have	features	of	debt	
instruments,	otherwise	they	are	classified	as	equity.	Incremental	costs	directly	attributable	to	the	issue	of	new	shares	are	shown	in	equity	as	
a	deduction	from	the	proceeds.

Where	the	Group	purchases	its	own	equity	share	capital,	the	consideration	paid	is	deducted	from	equity	attributable	to	the	Group’s	owners	
until	the	shares	are	cancelled	or	reissued.	Where	such	shares	are	subsequently	reissued,	any	consideration	received	is	included	in	equity	
attributable	the	Group’s	owners.

u)  Share premium and other reserves
The	amount	subscribed	for	the	ordinary	shares	in	excess	of	the	nominal	value	of	these	new	shares	is	recorded	in	‘share	premium’.	The	
amount	subscribed	for	the	preference	shares	in	excess	of	the	nominal	value	of	these	new	preference	shares	is	recorded	in	‘other	reserves’.

Costs	that	directly	relate	to	the	issue	of	ordinary	shares	are	deducted	from	share	premium	net	of	corporation	tax.

v)  Earnings per share
The	Group	presents	basic	and	diluted	earnings	per	share	(EPS)	data	for	its	ordinary	shares.	Basic	EPS	is	calculated	by	dividing	the	profit	
attributable	to	ordinary	shareholders	by	the	weighted	average	number	of	ordinary	shares	outstanding	during	the	period.	For	diluted	EPS,	the	
weighted	average	number	of	ordinary	shares	is	adjusted	to	assume	conversion	of	all	dilutive	potential	ordinary	shares.

84 

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Notes to the Consolidated Financial Statements 

w)  Capital Management
The	Group’s	objectives	when	managing	capital	are	to	safeguard	the	Group’s	ability	to	continue	as	a	going	concern	in	order	to	provide	
returns	for	shareholders	and	benefits	for	other	stakeholders	and	to	maintain	an	optimal	capital	structure	to	reduce	the	cost	of	capital.	In	
order	to	maintain	or	adjust	the	capital	structure,	the	Group	may	adjust	the	amount	of	dividends	paid	to	shareholders,	return	capital	to	
shareholders,	issue	new	shares	or	sell	assets	to	reduce	debt.

x)  Provisions
A	provision	is	recognised	in	the	balance	sheet	when	the	Group	has	a	present	legal	or	constructive	obligation	as	a	result	of	a	past	event,	
that	can	be	reliably	measured	and	it	is	probable	that	an	outflow	of	economic	benefits	will	be	required	to	settle	the	obligation.	The	Group	
specifically	provides	for	the	cancellation	of	bookings.	The	provision	is	estimated	by	applying	historical	cancellation	data	to	bookings	not	
travelled	at	the	reporting	date.

3.  Critical accounting estimates and judgements
The	Group’s	accounting	policies	have	been	set	by	management.	The	application	of	these	accounting	policies	to	specific	scenarios	requires	
reasonable	estimates	and	assumptions	to	be	made	concerning	the	future.	These	are	continually	evaluated	based	on	historical	experience	
and	expectations	of	future	events.	The	resulting	accounting	estimates	will,	by	definition,	seldom	equal	the	related	actual	results.	Under	
IFRSs	estimates	or	judgements	are	considered	critical	where	they	involve	a	significant	risk	of	causing	a	material	adjustment	to	the	carrying	
amounts	of	assets	and	liabilities	from	period	to	period.	This	may	be	because	the	estimate	or	judgement	involves	matters	which	are	highly	
uncertain,	or	because	different	estimation	methods	or	assumptions	could	reasonably	have	been	used.

Capitalisation	of	website	development	costs
Determining	the	amounts	to	be	capitalised	involves	judgement	and	is	dependent	upon	the	nature	of	the	related	development;	namely	
whether	it	is	capital	(as	relating	to	the	enhancement	of	the	website)	or	expenditure	(as	relating	to	the	ongoing	maintenance	of	the	website)	
in	nature.	Development	costs	that	are	directly	attributable	to	the	design	and	testing	of	identifiable	and	unique	software	products,	websites	
and	systems	controlled	by	the	Group	are	recognised	as	intangible	assets	if	the	recognition	criteria	set	out	in	the	accounting	policies	2m 
above	are	met.

Monarch	insolvency
The	ongoing	viability	of	Monarch	Airlines	Limited	(‘Monarch’),	a	major	supplier	of	low	cost	flights,	was	increasingly	uncertain	at	the	balance	
sheet	date.	On	2	October	2017,	Monarch	announced	that	it	had	ceased	trading	and	entered	administration.	Bound	by	their	terms	of	
business	and	obligations	under	the	ATOL	regulations,	the	Group	has	a	responsibility	to	organise	alternative	travel	arrangements	or	provide	
a	refund	to	affected	customers.	As	a	result	of	the	increasing	uncertainty	at	the	balance	sheet	date	the	Directors	considered	a	present	
obligation	arising	from	a	past	event	for	which	a	provision	was	required.	A	£7	million	provision	(note	16)	has	been	recognised	in	the	balance	
sheet	relating	to	these	obligations.	Further,	through	chargebacks	and	holding	Scheduled	Airline	Failure	Insurance	(‘SAFI’),	the	Directors	
considered	part	of	the	provision	could	be	mitigated	and	accordingly	a	£5	million	receivable	(note	14)	relating	to	the	amounts	expected	to	be	
reclaimed	from	either	chargebacks	or	insurance	was	recognised.

Determining	the	amounts	to	be	provided	for	the	remaining	bookings	involves	judgement	and	is	dependent	upon	a	number	of	assumptions	
by	management	including	the	number	of	suitable	alternative	flights	for	the	customer	and	fluctuations	in	flight	pricing.	Sensitivity	analysis	for	
these	remaining	bookings	was	performed	based	on	various	scenarios	and	the	range	of	resulting	losses	were	not	considered	to	be	material	
on	the	provision	recognised.	Management	expect	the	remaining	14%	of	affected	bookings	to	have	been	dealt	with	before	the	end	of	the	
first	half	of	2018	and	further	to	be	no	material	effect	on	the	carrying	value	of	the	assets	and	liabilities	affected.

At	the	time	of	signing	the	accounts,	the	Group	had	either	found	a	suitable	alternative	replacement	flight	or	refunded	86%	of	the	affected	
bookings	which	crystalised	a	number	of	the	assumptions	used	at	year	end.

Monarch	reimbursement	asset
As	noted	in	IAS	37,	paragraph	53,	when	some	or	all	of	the	expenditure	required	to	settle	a	provision	is	expected	to	be	reimbursed	by	
another	party,	the	reimbursement	shall	be	recognised	when,	and	only	when,	it	is	virtually	certain	that	reimbursement	will	be	received	if	the	
entity	settles	the	obligation.

The	Directors	have	exercised	judgement	in	determining	whether	the	threshold	of	virtual	certainty	has	been	met	in	recognising	the	Monarch	
reimbursement	asset.	In	arriving	at	this	judgement	the	Directors	have	considered	the	level	of	cover	introduced	within	the	policy,	the	right	to	
recover	amounts	from	the	payment	card	provider,	correspondence	and	discussions	with	insurers	to	date	and	relevant	legal	advice	they	have	
sought.

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85

 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

Valuation	of	intangible	assets	arising	on	acquisition
The	amount	of	goodwill	initially	recognised	as	a	result	of	a	business	combination	is	dependent	on	the	allocation	of	the	purchase	price	to	
the	fair	value	of	the	identifiable	assets	acquired	and	the	liabilities	assumed.	To	determination	of	the	fair	value	of	the	assets	and	liabilities	
management	sought	the	assistance	of	an	independent	professional	advisor,	however	to	a	considerable	extent,	these	advisors	are	reliant	
on	information	and	forecasts	prepared	by	management.	Management	have	prepared	the	forecasts	using	assumptions	based	on	historical	
evidence	and	their	extensive	knowledge	and	experience	of	the	market.	In	determining	the	fair	value	of	the	brand	intangible,	one	of	the	key	
assumptions	used	by	the	independent	professional	advsior	was	the	royalty	rate.	In	order	to	ensue	that	this	rate	was	reasonable,	with	the	
assistance	of	the	professional	advisors,	management	was	able	to	benchmark	this	rate	against	a	number	of	similar	transactions	within	the	
market.

4.  Segmental report 
As explained in note 2h, the management team considers the reportable segments to be ‘‘Core’’ and ‘‘International’’. All segment 
revenue, operating profit assets and liabilities are attributable to the Group from its principal activities as an online travel agent.

Sunshine.co.uk Limited is disclosed within the “Core” segment.  The 2017 numbers include transactions since acquisition.

Income
Revenue 

EBITDA (before holding company costs)   
Holding company costs 
EBITDA 
Depreciation and amortisation 
Segment operating profit/(loss) 
Exceptionals 
Group operating profit 

Finance costs 
Finance income 
Profit before taxation 

Non-current assets
Goodwill 
Other intangible assets 
Property, plant and equipment 

2017 

2016

     Core 
    £’000 

International 
£’000 

Total 
£’000 

Core 
£’000 

International 
£’000 

Total
£’000

  81,865  

1,690  

83,555 

70,177 

1,144 

71,321

33,724 
(1,029) 
32,695 
(6,729) 
25,966 
(2,667) 
23,299 

(1,996) 
- 
(1,996) 
(155) 
(2,151) 
- 
(2,151) 

25,599 
(607) 
24,992 
(6,257) 
18,735 
- 
18,735 

(1,802) 
- 
(1,802) 
(111) 
(1,913) 
- 
(1,913) 

31,728 
(1,029) 
30,699 
(6,884) 
23,815 
(2,667) 
21,148 

(177) 
97 
21,068 

 31,624  
  40,636 
1,396 

- 
252 
- 

31,624 
40,888  
1,396 

21,544 
42,853 
747 

- 
265 
- 

23,797
(607)
23,190
(6,368)
16,822
-
16,822

(100)
230
16,952

21,544
43,118
747

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Notes to the Consolidated Financial Statements

5.  Business combinations

Acquisition of Sunshine.co.uk Limited
On 9 May 2017 the Group acquired the entire share capital of Sunshine.co.uk Limited in exchange for cash and contingent 
consideration. The primary reason for the business combination was to increase the Group’s market share.

Asset acquired and liabilities recognised at the date of acquisition
The amounts recognised in respect of identifiable assets and liabilities relating to the acquisition are as follows: 
September

Net assets acquired 
Intangible assets 
Property plant and equipment 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Deferred tax liabilities 
Net identifiable assets and liabilities  

Consideration 
Cash paid 
Contingent consideration 
Total consideration 
Net working capital cash adjustment 
Net consideration 

Goodwill  

ended 30 

Recognised values 
         on acquisition
                          £’000

                          1,561
 616
                      25,815
                        3,205 
                   (29,018)
                        (259)
                      1,920

                    12,980
                      3,000
                   15,980
                   (3,980) 
                  12,000

                  10,080

Under IFRS 3 Business Combinations, the Sunshine.co.uk brand, including the domain name, has been identified as an asset separate 
from Goodwill with a value of £1,456,000. The recognition of the brand has resulted in a deferred tax liability of £256,000. 
The Goodwill balance represents the realisation of the potential increase in market share and efficiencies as a result of economies of 
scale provided by the existing Group infrastucture. None of the goodwill identified on this acquisition is expected to be deductible for 
tax purposes.

The Board believes the acquisition will be earnings enhancing because of the Group’s ability to quickly leverage its modular technology 
platform to deliver a market leading customer proposition, access directly sourced, higher margin product and deliver proprietary 
personalisation and bid management technology. The acquisition will accelerate On the Beach’s growth and the compelling economic 
benefits of scale will create short to medium term synergies and further margin opportunity. 

The fair value of the contingent consideration at acquisition amounts to £3,000,000, which is the agreed payment amount. There is 
one condition attached which may result in any expenses incurred being deducted from this consideration but the occurence of this 
condition is considered to be remote by management.

Acquisition related costs amounting to £667,000 have been excluded from the consideration transferred and were recognised 
as an expense in the profit and loss account within the exceptional costs line.  The agreed purchase price for Sunshine.co.uk was 
£12,000,000. Excess working capital was paid upon acquisition as additional consideration. Included in the operating profit for the 
period ended 30 September 2017 is £535,000 attributable to the additional business generated by Sunshine.co.uk Limited.

Had the business combination been effected as 1 October 2016, the revenue for the Group would have been £86,191,000 and the 
operating profit for the period would have been £22,159,000. Revenue for the year ended 30 September 2017 includes £1,859,000 in 
respect of Sunshine.co.uk.

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

6.	 Operating	profit

a)  Operating expenses
Expenses	by	nature	including	exceptional	items	and	impairment	charges: 

Marketing	
Depreciation	
Staff	costs	
IT	hosting,	licences	&	support	
Credit	/	debit	card	charges	
Other	
Total administrative expenses before exceptional cost and amortisation of intangible assets 

Exceptional	costs	
Amortisation	of	intangible	assets	
Total exceptional and cost amortisation 
Total administrative expenses 

en

   2017 
  £’000 

     2016
   £’000 

40,270	
					442	
		6,916	
		1,054	
		2,168		
		2,448	
53,298 

		2,667	
		6,442	
  9,109 
62,407 

35,591
					397
		7,808
					878
		1,519
		2,335
48,528

										-
		5,971
  5,971
54,499

b)  Exceptional items
Exceptional	items	in	the	period	include	£667,000	of	costs	incurred	in	relation	to	the	purchase	of	Sunshine.co.uk	Limited	and	a	
£2,000,000	net	charge	following	the	failure	of	the	Monarch	Travel	Group	on	2nd	October	2017.	The	£2,000,000	net	charge	is	the	net	
of	a	£5,000,000	asset	relating	to	the	amounts	expected	to	be	reclaimed	from	either	chargebacks	or	from	insurers	and	a	provision	of	
£7,000,000	relating	to	our	obligations	under	ATOL	regulations	to	arrange	refunds	or	alternative	flights	for	our	affected	customers.

c)  Services provided by the company auditor
During	the	year,	the	Group	obtained	the	following	services	from	the	operating	company’s	auditor. 

Audit	of	the	parent	company	financial	statements	
Amounts receivable by the Company’s auditor and its associated in respect of:
–	Audit	of	financial	statements	of	subsidiaries	pursuant	to	legislation	
–	Review	of	interim	financial	statements	
–	Other	assurance	services	

d)  Adjusted PBT
Management	measures	the	overall	performance	of	the	Group	by	reference	to	Adjusted	PBT,	a	non-GAAP	measure: 

   2017 
  £’000 

    2016
   £’000 

							66	

								90

							37	
							21	
										6	
      130 

										-
										-
										3
        93

Profit	before	taxation	
Exceptional	acquisition	costs	
Monarch	charge	(net)	
Amortisation	of	acquired	intangibles	
Share	based	payments	charge	
Adjusted PBT 

ended	30	September
   2017 
  £’000 

    2016
   £’000 

21,068	
					667	
		2,000	
		4,315	
					465	
28,515 

16,952
										-
										-
		4,258
					105
21,315

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Notes to the Consolidated Financial Statements 

7.  Employees and Directors

a)  Payroll costs
The	aggregate	payroll	costs	of	these	persons	were	as	follows:

Wages	and	salaries	
Defined	contribution	pension	cost	
Social	security	costs	
Share-based	payment	charges	

end

   2017 
   £’000 

10,063	
								61	
						977	
						465	
11,566 

 2016
£’000

8,618
					46
			799
			105
9,568

Staff	costs	above	include	£2,651,000	(2016:	£2,407,000)	employee	costs	capitalised	as	part	of	software	development.

b)  Employee numbers
Average	monthly	number	of	people	(including	Executive	Directors)	employed:

By	reportable	segment: 
UK			
International	

c)  Directors’ emoluments
The	remuneration	of	Directors	was	as	follows:

Aggregate	emoluments	
Defined	contribution	pension	
Share-based	payment	charges	

ended	30	September
   2017 
       No. 
						322	
								15	
      337 

2016
   No. 
		299
			16
 315

    2017 
   £’000 

						849	
								22	
						112	
      983 

r

 2016
£’000 

			623
							-
					29
   652

Remuneration	was	paid	by	On	the	Beach	Limited	and	On	the	Beach	Beds	Limited,	both	subsidiary	companies	of	the	Group.
The	remuneration	of	the	highest	paid	director	was	as	follows:

Aggregate	emoluments	
Share-based	payment	charges	

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

    2017 
   £’000 

						290	
								63	
       353 

 2016
£’000 

			206
					15
   221

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

d)  Key management compensation
Key	management	comprised	the	six	members	of	the	executive	team.
Remuneration	of	all	key	management	(including	directors)	was	as	follows:

Wages	and	salaries	
Short-term	non-monetary	benefits	
Post-employment	benefits	
Share-based	payment	charges	

 2017 
£’000 

1,152	
						22	
						25	
			338	
1,537 

r

 2016
£’000 

			759
							8
							-
					75
   842

e)  Retirement benefits
Pension	contributions	payable	by	the	Group	are	£61,000	(2016:	£46,000)	of	which	£22,000	(2016:	£nil)	is	made	to	a	personal	pension	
scheme	in	relation	to	one	Executive	Director.	

8.	 Finance	income	and	finance	costs

a)  Finance costsr

Rolling	credit	facility	interest	
Finance costs 

b)  Finance income 

ended	30	September

Bank	interest	receivable	
Finance income 

 2017 
£’000 
			177	
   177 

 2016
£’000
			100
   100

 2017 
£’000 
						97	
     97 

 2016
£’000
			230
   230

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FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

9.  Taxation

	ended	30	September

Current	tax	on	profit	for	the	year	
Adjustments	in	respect	of	prior	years	*	
Total current tax 

Deferred tax on profits for the year
Origination	and	reversal	of	temporary	differences	
Impact	of	change	in	tax	rate	
Total deferred tax (note 18) 
Total tax charge 

  2017 
  £’000 

   2016
  £’000 

		4,956	
(1,063)	
  3,893 

		4,318
										-
  4,318

			(825)	
										-	
   (825) 
  3,068 

			(776)
			(897)
(1,673)
  2,645

The	differences	between	the	total	taxation	shown	above	the	amount	calculated	by	applying	the	standard	UK	corporation	taxation	rate	to	
the	profit	before	taxation	on	continuing	operating	are	as	follows.	The	Group	earns	its	profits	primarily	in	the	UK	therefore	the	rate	used	for	
taxation	is	the	standard	rate	for	UK	corporation	tax.
*	The	adjustment	in	respect	of	prior	years	is	in	relation	to	an	agreed	Advanced	Thin	Capitalisation	Agreement	(ATCA)	for	financial	years	ended	
30	September	2014	and	2015.

Profit	on	ordinary	activities	before	tax	

Profit	on	ordinary	activities	multiplied	by	the	effective	rate	of	corporation	tax	in	
the	UK	of	19.5%	(2016:	20%)

Effects	of:
Other	expenses	not	deductible	
Adjustments	in	respect	of	prior	years	
Effect	of	rate	changes	on	current	tax	
Effect	of	rate	changes	on	deferred	tax 
Total taxation charge 

   2017 
  £’000 

   2016
  £’000 

21,068	

16,952

		4,109	

		3,390

										-	
(1,063)	
							22	
           - 
  3,068 

					152
										-
										-
    (897)
  2,645

The	tax	charge	for	the	year	is	based	on	the	effective	rate	of	UK	Corporation	tax	for	the	period	of	19.5%	(2016:	20%).	A	reduction	in	the	UK	
corporation	tax	rate	from	21%	to	20%	(effective	from	1	April	2015)	was	substantially	enacted	on	2	July	2013.	Further	reductions	to	19%	
(effective	from	1	April	2017)	on	to	18%	(effective	1	April	2020)	were	substantially	enacted	on	26	October	2015	and	an	additional	reduction	
to	17%	(effective	1	April	2020)	was	substantially	enacted	on	6	September	2016.	This	will	reduce	the	Company’s	future	current	tax	charge	
accordingly.	The	deferred	tax	liability	at	30	September	2017	has	been	calculated	based	on	these	rates.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

91

	
 
  
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

10.  Earnings per share
Basic	and	diluted	earnings	per	share	are	calculated	by	dividing	the	profit	attributable	to	equity	holders	of	On	the	Beach	Group	plc	by	the	
weighted	average	number	of	ordinary	shares	issued	during	the	year.

Adjusted	pro-forma	earnings	per	share	figures	are	calculated	by	dividing	adjusted	earnings	after	tax	for	the	year	by	the	weighted	average	
number	of	shares.

Basic	and	diluted	earnings	per	share	are	the	same	as	there	is	no	difference	between	the	basic	and	diluted	number	of	shares.

Year ended 30 September 2017
Basic and diluted EPS 
Adjusted proforma EPS 

Year ended 30 September 2016
Basic and diluted EPS 
Adjusted proforma EPS 

Adjusted	earnings	after	tax	is	calculated	as	follows:

Basic weighted   
average number  
of Ordinary Shares
(m) 

130.4  
130.4  

130.4  
130.4  

Profit for the year after taxation	
Exceptional	acquisition	costs	(net	of	tax	at	19%)	
Monarch	net	charge	(net	of	tax	at	19%)	
Amortisation	of	acquired	intangibles	
Share	based	payment	charges	(net	of	tax	at	19.3%)	*	
Adjustments	in	respect	of	prior	years	
Deferred	tax	movements	relating	to	amortisation	of	acquired	intangibles	
Adjusted earnings after tax 

*	The	share	based	payment	charges	are	in	relation	to	options	which	are	not	yet	exercisable.

Total 

Pence

earnings      per share

’000

18,000         13.8p
 17.6p
22,946        

14,307 
16,922 

11.0p
13.0p

   2017 
  £’000 

       2016
   £’000

14,307
18,000	
													-
					540	
		1,620	
													-
		4,315									 					4,258
					375										 								105
													-
(1,063)	
			(1,748)
			(841)	
   16,922
22,946 

92 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
    
 
 
 
 
 
 
   
	
	
	
	
		
	
	
	
					
	
	
	
	
				
	
	
	
	
			
	
	
	
					
	
	
	
	
		
	
	
					
 
 
 
 
  
I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

11.  Intangible assets

Cost	
At	1	October	2015	
Additions	
Disposals	
At	1	October	2016	
Assets	acquired	on	acquisition	
Additions	
At	30	September	2017	

Accumulated amortisation
At	1	October	2015	
Charge	for	the	year	
Disposals	
At	1	October	2016	
Charge	for	the	year	
At	30	September	2017	

Net book amount
At	30	September	2017	

At	30	September	2016	

Brand 

Goodwill 

£’000 

£’000 

Website & 
development 
Costs 
£’000 

Website 
technology 

Total

£’000 

£’000

30,079	
-	
-	
30,079	
1,456	
-	
31,535 

4,010	
2,005	
-	
6,015	
2,062	
8,077 

21,544	
-	
-	
21,544	
10,080	
-	
31,624 

-	
-	
-	
-	
-	
- 

5,023	
2,407	
(3,628)	
3,802	
105	
2,651	
6,558 

2,419	
1,713		
(3,628)	
504		
2,127	
2,631 

22,513	
-	
-	
22,513	
-	
-	
22,513 

4,504	
2,253	
-	
6,757	
2,253	
9,010 

79,159
2,407
(3,628)
77,938
11,641
2,651
92,230

10,933
5,971
(3,628)
13,276
6,442
19,718

23,458  

31,624  

3,927 

13,503 

72,512

24,064 

21,544 

3,298 

15,756 

64,662

Assets acquired on acquisition
These	assets	were	recognised	upon	acquisition	of	Sunshine.co.uk	Limited.	The	amounts	recognised	are	at	fair	value	at	acquisition	date.

Impairment of goodwill
Goodwill	acquired	through	business	combinations	has	been	allocated	for	impairment	testing	purposes	to	one	cash	generating	unit,	which	is	the	
core	segment.	This	represents	the	lowest	level	within	the	Group	at	which	goodwill	is	monitored	for	internal	management	purposes.

The	Group	performed	its	annual	impairment	test	as	at	30	September	2017	on	the	cash	generating	unit	(“CGU”).	The	recoverable	amount	of	the	
CGU	has	been	determined	based	on	the	value	in	use	calculations	using	cash	flow	projections	derived	from	financial	budgets	and	projections	
covering	a	five	year	period.	The	initial	three	years	grow	20	percent	over	the	period,	years’	four	and	five	are	extrapolated	at	a	growth	rate	of	5	
percent;	the	forecasts	are	then	extrapolated	in	perpetuity	based	on	an	estimated	growth	rate	of	2	percent,	this	being	the	Directors’	estimated	
view	of	the	long	term	compound	growth	in	the	economy.	This	is	deemed	appropriate	because	the	CGU	is	considered	to	be	a	long	term	
business.	Management	estimates	discount	rates	using	pre-tax	rates	that	reflect	current	market	assessments	of	the	time	value	of	money	and	the	
risks	specific	to	this	CGU.	The	discount	rate	applied	is	11	percent.	The	main	assumptions	on	which	the	forecast	cash	flows	were	based	include	
the	level	of	sales	and	administrative	expenses	within	the	business	and	have	been	set	by	the	Directors	based	on	their	past	experience	of	the	
business	and	its	industry,	together	with	their	expectations	of	the	market.	The	level	of	sales	depends	upon	the	size	of	the	markets	in	which	the	
Group	operates	together	with	the	Directors’	estimations	of	its	market	share	and	competitive	pressures,	including	the	level	of	supplier	overrides.

Administrative	expenses	are	dependent	upon	the	net	costs	to	the	business	of	purchasing	services.	Expenses	are	based	on	the	current	cost	base	
of	the	Group	adjusted	for	variable	costs.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

93

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

Development costs
Capitalised	development	costs	are	not	treated	as	a	realised	loss	for	the	purpose	of	determining	the	Company’s	distributable	profits	as	the	
costs	meet	the	conditions	requiring	them	to	be	treated	as	an	asset	in	accordance	with	IAS	38.

Additions	in	the	year	relate	to	domain	name	acquisition	costs	and	the	development	of	software.	The	amortisation	period	for	website	
development	costs	is	3	years	straight	line.	Domain	names	are	amortised	over	10	years.	Amortisation	has	been	recognised	within	operating	
expenses.

Sensitivity to changes in assumptions
Sensitivity	analysis	has	been	completed	on	key	assumptions	in	isolation,	and	the	headroom	taken	is	significant.	This	indicates	that	the	value	
in	use	will	be	equal	to	its	carrying	amount	following	a	reduction	in	EBITDA	of	78%.	Management	believes	that	no	reasonably	possible	
change	in	any	of	the	above	key	assumptions	would	cause	the	carrying	value	of	the	unit	to	exceed	its	recoverable	amount.

12.  Property, plant and equipment

Cost
At	1	October	2015	
Additions	
Disposals	
At	1	October	2016	
On	Acquisition	
Additions	
At 30 September 2017 

Accumulated deprecation
At	1	October	2015	
Charge	for	the	year	
Disposals	
At	1	October	2016	
Charge	for	the	year	
At 30 September 2017 

Net book amount
At	30	September	2017	

At	30	September	2016	

Freehold 
property 

£000 

Buildings 
leasehold 
equipment
£000 

Fixtures, 
fittings and  

Total

£000 

£000

-	
-	
-	
-	
300	
-	
300 

-	
-	
-	
-	
2	
2 

-	
-	
-	
-	
299	
-	
299 

-	
-	
-	
-	
3	
3 

	1,304	
617	
(610)	
1,311	
17	
475	
1,803 

	775	
397	
(608)	
564	
437	
1,001 

1,304
617
(610)
1,311
616
475
2,402

775
397
(608)
564
442
1,006

298 

296 

 802 

1,396

- 

- 

 747 

747

£616,000	(2016:	£nil)	of	these	assets	were	recognised	upon	acquisition	of	Sunshine.co.uk	Limited	on	9	May	2017	The	amounts	recognised	
are	at	fair	value	at	acquisition	date	which	equates	to	the	net	book	value	of	these	assets

The	depreciation	expense	of	£442,000	for	the	year	ended	30	September	2017	and	the	depreciation	expense	of	£397,000	for	the	year	
ended	30	September	2016	have	been	recognised	within	administrative	expenses.	

94 

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I

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T
R
A
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E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

13.  Investments

Principal	subsidiary	undertakings	of	the	Group	consists	of	the	parent	company,	On	the	Beach	Group	plc,	incorporated	in	the	UK	and	a	number	
of	subsidiaries	held	directly	by	On	the	Beach	Group	plc,	which	is	incorporated	in	the	UK.	The	registered	address	for	each	subsidiary	is	Park	
Square,	Birdhall	Lane,	Cheadle,	SK3	0XN.

The	table	below	shows	details	of	the	wholly	owned	subsidiaries	of	the	Group.

Subsidiary 

On	the	Beach	Topco	Limited	
On	the	Beach	Limited*	
On	the	Beach	Beds	Limited	
On	the	Beach	Bidco	Limited	
On	the	Beach	Travel	Limited	
On	the	Beach	Trustees	Limited	
On	the	Beach	Holidays	Limited	
Sunshine.co.uk	Limited	
Sunshine	Abroad	Limited	

Nature 
of business 

Proportion of
ordinary shares 
held by the Group

Holding	company	
Internet	travel	agent		
Bedbank	
Holding	company	
Holding	company	
Employee	trust	
Dormant	
Internet	travel	agent		
Dormant	

100%
100%
100%
100%
100%
100%
100%	
100%
100%

*On	the	Beach	Limited	has	a	Swedish	trading	division	which	has	a	corporate	identity	number	of	516408-9186.

There	are	no	restrictions	on	the	Company’s	ability	to	access	or	use	the	assets	and	settle	the	liabilities	of	the	Company’s	subsidiaries.

14.  Trade and other receivables

ended	30	September

Amounts falling due within one year: 

Trade	receivables	–	net	
Other	receivables	
Prepayments	
Other	taxes	and	social	security	reclaimable	

     2017 
     £’000 

     2016
    £’000 

			47,375	 27,764
		1,272
					8,296	
					328
								837	
					569
													-	
   56,508  29,933

Other	receivables	includes	£5m	receivable	in	respect	of	the	Monarch	Reimbursement	Asset	following	the	failure	of	the	Monarch	Group	on	2	
October	2017.

15.  Cash and cash equivalents

ended	30	September

Trust	accounts	are	restricted	cash	held	separately	and	only	accessible	at	the	point	the	customer	has	travelled.

Cash	at	bank	and	in	hand	
Trust	account	

      2017 
      £’000 

    2016
   £’000

				33,027	
				38,542	
    71,569 

	26,052
	25,580
 51,632

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

95

 
 
 
  
 
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

16.  Trade, other payables and provisions

ended	30	September

Trust	accounts	are	restricted	cash	held	separately	and	only	accessible	at	the	point	the	customer	has	travelled.

Current 
Trade	payables	
Accruals	and	deferred	income	
Contingent	consideration	
Total trade and other payables 
Provision	
Total 

   2017 
  £’000 
79,602	
		6,851	
		3,000	
89,453 
		7,000	
96,453 

   2016
  £’000 
47,562
		8,303
										-
55,865
										-
55,865

The	£7,000,000	provision	is	in	respect	of	the	Monarch	airline	failure.	The	amount	recognised	is	an	estimate	of	the	cost	the	Group	will	
incur	to	fulfil	its	obligations	to	customers	under	the	ATOL	regulations	to	arrange	refunds	or	alternative	flights.

The	£7,000,000	represents	the	gross	costs	incurred	by	the	Group,	of	which	£5,000,000	is	expected	to	be	recovered	from	the	Groups	
insurers	(see	note	14).

17.  Borrowings

ended	30	September

Bank Facility
The	Company	entered	into	a	revolving	credit	facility	on	18	September	2015	with	Lloyds	(the	“Facility”)	in	an	aggregate	amount	of	up	to	
£35m.

The	Company	renewed	the	Facility	on	9	May	2017	with	Lloyds	to	extend	the	Facility	until	31	December	2018.

The	borrowing	limits	under	the	Facility	will	vary	monthly	throughout	the	period	of	the	Facility	to	reflect	the	seasonal	borrowing	
requirements	of	the	Group,	ranging	from	£2m	in	one	month	to	the	full	£35m	in	another	month.	It	is	to	be	repaid	in	monthly	instalments	
which	vary	in	accordance	with	the	Group’s	seasonal	requirements.	No	early	prepayment	fees	are	payable.	

The	margin	contained	in	the	Facility	is	dependent	on	gross	leverage	ratio	and	the	rate	per	annum	ranges	from	1.10%	to	1.90%	for	the	
utilised	Facility	and	0.39%	to	0.67%	for	the	non-utilised	Facility.

The	terms	of	the	Facility	include	the	following	financial	covenants:

(i)	

(ii)	

that	the	ratio	of	total	debt	to	EBITDA	in	respect	of	any	relevant	period	shall	not	exceed	2:1	(with	a	one-off	increase	to	a	ratio	of			
2.5:1);	and
that	the	ratio	of	EBITDA	to	finance	charges	in	respect	of	any	relevant	period	shall	not	be	less	than	5:1.

96 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

	
	
 
 
	
	
	
	
	
	
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

18.  Deferred tax

2017
Assets	
Liabilities	
Total 

2016
Assets	
Liabilities	
Total 

30	September	2015	
Recognised	in	income	
30	September	2016	
Acquired	on	acquisition	
Recognised	in	income	
30 September 2017 

19.  Share capitalptember

Intangible 
asset 
revaluation 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

Other 

Tax assets
/(liabilities)

£’000 

£’000 

£’000 

£’000 

£’000

-	
(6,484)	
(6,484) 

-	
(7,069)	
(7,069) 

43	
-	
43 

16	
-	
16 

-	
-	
- 

-	
-	
- 

Intangible 
asset 
revaluation 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

£’000 
(8,818)	
1,749	
(7,069)	
(256)	
841	
(6,484) 

£’000 
173	
(157)	
16	
(3)	
30	
43 

£’000 
(35)	
35	
-	
-	
-	
- 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

-	
-	
- 

46	
-	
46 

43
(6,484)
(6,441)

62
(7,069)
(7,007)

Other 

Total

£’000 
-	
46	
46	
-	
(46)	
- 

£’000
(8,680)
1,673
(7,007)
(259)
825
(6,441)

  2017 

 2016

 £’000 

£’000

	1,304	
 1,304 

1,304
1,304

Allotted,	called	up	and	fully	paid
130,434,763	Ordinary	shares	@	£0.01	each	(2016:130,434,763	@	£0.01	each)	

The	holders	of	ordinary	shares	are	entitled	to	receive	dividends	as	declared	from	time	to	time	and	are	entitled	to	one	vote	per	share	at	
meetings	of	the	Group.

On	18	November	2015	the	Company	completed	a	reduction	of	share	capital	(the	‘Capital	Reduction’),	whereby	the	entire	amount	
outstanding	on	the	Company’s	share	premium	account	and	capital	redemption	reserve	were	cancelled.	The	Capital	Reduction	has	created	a	
significant	amount	of	distributable	reserves	for	the	Company	as	disclosed	in	the	consolidated	statement	of	changes	in	equity.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

20.  Reserves
The	analysis	of	movements	in	reserves	is	shown	in	the	statement	of	changes	in	equity.

Details	of	the	amounts	included	in	other	reserves	are	set	out	below:

The	merger	reserve	arose	on	the	purchase	of	On	the	Beach	TopCo	Limited	in	the	year	ended	30	September	2015.

The	capital	redemption	reserve	arose	as	a	result	of	the	redemption	of	preference	shares	in	the	year	ended	30	September	2015.

21.  Financial instruments

Details	of	significant	accounting	policies	and	methods	adopted,	including	criteria	for	recognition,	the	basis	of	measurement	and	
the	basis	on	which	income	and	expenses	are	recognised,	in	respect	of	each	class	of	financial	asset,	financial	liability	and	equity	
instrument	are	disclosed	in	the	statement	of	accounting	policies.

At	the	balance	sheet	date	the	Group	held	the	following:

Financial Assets
Derivative financial assets
Forward	exchange	contracts	used	for	hedging	
Loans and receivables
Cash	and	cash	equivalents	
Trade	and	other	receivables	(note	14)	
Total financial assets 

Financial liabilities
Trade	and	other	payables	(note 16) 
Contingent	consideration	(note 5) 
Forward	exchange	contracts	used	for	hedging	
Total financial liabilities 

The	following	table	provides	the	fair	values	of	the	Group’s	financial	assets	and	liabilities:

Forward	exchange	contracts	
Contingent	consideration	

     2017 
     £’000 

   2016 
  £’000

													-	

		1,683

			71,569	 51,632
			55,671	 29,036
127,240  82,351

(47,562)
(79,602)	
												-
  (3,000)	
					(125)	
												-
(82,727)  (47,562)

FV Level 

      2017 
     £’000 

   2016 
  £’000

2	
3	

						(125)	
			(3,000)	

		1,683
										-

There	is	no	difference	between	the	carrying	value	and	fair	value	of	cash	and	cash	equivalents,	trade	and	other	receivables	and	
trade	and	other	payables

98 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
 
	
	
	
 
 
 
	
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

a)	 Fair	value	estimation
The	table	below	analyses	financial	instruments	carried	at	fair	value,	by	valuation	method.	The	different	levels	have	been	defined	as	follows:

(i)  Level	1:	quoted	prices	(unadjusted)	in	active	markets	for	identical	assets	or	liabilities

(ii) Level	2:	inputs	other	than	quoted	prices	included	within	Level	1	that	are	observable	for	the	asset	or	liability,	either	directly	(i.e.	as			
	 prices)	or	indirectly	(i.e.	derived	from	prices)

(iii) Level	3:	inputs	for	the	asset	or	liability	that	are	not	based	on	observable	market	data	(unobservable	inputs)	

Forward	exchange	contracts
As	at	30	September	2017	
As	at	30	September	2016	

Contingent	consideration
As	at	30	September	2017	

Level 1 
£’000 

Level 2 
£’000 

Level 3 
£’000

-	
-	

-	

(125)	
1,683	

-
-

-	

(3,000)

The	forward	contracts	have	been	fair	valued	at	30	September	2017	with	reference	to	forward	exchange	rates	that	are	quoted	in	an	active	
market,	with	the	resulting	value	discounted	back	to	present	value.	

The	contigent	consideration	has	been	fair	valued	at	30	September	2017	using	a	discounted	cashflow	to	determine	the	present	value	of	
the	expected	future	payment.

b)	 Financial	Risk	Management
In	the	course	of	its	business	the	Group	is	exposed	to	market	risk	(including	foreign	exchange	risk	and	interest	rate	risk),	credit	risk,	liquidity	
risk	and	technology	risk.	The	Group’s	overall	risk	management	strategy	is	to	minimise	potential	adverse	effects	on	the	financial	performance	
and	net	assets	of	the	Group.	These	policies	are	set	and	reviewed	by	senior	finance	management	and	all	significant	financing	transactions	are	
authorised	by	the	Board	of	Directors.

c)	 Market	Risk
The	Group’s	key	financial	market	risks	are	in	relation	to	foreign	currency	rates.	Foreign	currency	risk	results	from	the	substantial	cross-border	
element	of	the	Group’s	trading	and	arises	on	sales	and	purchases	that	are	denominated	in	a	currency	other	than	the	functional	currency	of	
the	business.	Group	cash	resources	are	matched	with	the	net	funding	requirements	sourced	from	three	sources	namely	internally	generated	
funds,	loan	facilities	and	bank	funding	arrangements.

The	foreign	currency	risk	is	managed	at	Group	level	by	the	purchase	of	foreign	currency	contracts	for	use	as	a	commercial	hedge.	During	
the	course	of	the	period	there	has	been	no	changes	to	the	market	risk	or	manner	in	which	the	Group	manages	its	exposure.	The	Group	is	
exposed	to	interest	rate	risk	that	arises	principally	through	the	Group’s	revolving	credit	facility.

Liquidity	risk,	credit	risk	and	capital	risk	is	considered	below.	The	executive	team	is	responsible	for	implementing	the	risk	management	
strategy	to	ensure	that	appropriate	risk	management	framework	is	operating	effectively,	embedding	a	risk	mitigation	culture	throughout	the	
Group.	The	Board	are	provided	with	a	consolidated	view	of	the	risk	profile	of	the	Group.	All	major	exposures	are	identified	and	mitigating	
controls	identified	and	implemented.	Regular	management	reporting	and	assessment	of	the	effectiveness	of	controls	provide	a	balanced	
assessment	of	the	key	risks	and	the	effectiveness	of	controls.

The	Group	does	not	speculate	with	derivatives	or	other	financial	instruments.

I

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T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

99

 
 
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

Interest	rate	risk

d)	
The	Group	only	have	a	revolving	credit	facility	which	is	subject	to	fluctuations	in	LIBOR.

e)	 Foreign	currency	risk	management
The	majority	of	the	Group’s	purchases	are	sourced	from	outside	the	United	Kingdom	and	as	such	the	Group	is	exposed	to	the	fluctuation	
in	exchange	rates	(currencies	are	principally	Sterling,	US	Dollar,	Euro	and	Swedish	Krona).	The	Group	places	forward	cover	on	the	net	
foreign	currency	exposure	of	its	purchases.	The	Group	foreign	currency	requirement	is	reviewed	twice	weekly	and	forward	cover	is	
purchased	to	cover	expected	usage.

The	carrying	amount	of	the	Group’s	foreign	currency	denominated	monetary	assets	and	monetary	liabilities	at	the	reporting	date	are	as	
follows:

Euro 
Cash	
Trade	payables	
Forward	exchange	contracts	
Balance sheet exposure	

US Dollar 
Cash	
Trade	payables	
Forward	exchange	contracts	
Balance sheet exposure	

Swedish Krona 
Cash	
Trade	payables	
Trade	receivables	
Forward	exchange	contracts	
Balance sheet exposure	

Norwegian Krona 
Cash	
Trade	receivables	
Trade	payables	
Forward	exchange	contracts	
Balance sheet exposure	

     2017 
    €’000 
				8,437	
(63,290)	
		50,797	
		(4,056)	

      2016
     €’000
				5,110
(46,497)
		44,875
				3,488

     2017 
     $000 
							168	
		(1,008)	
							655	
					(185)	

      2016
      $000
							218
					(559)
						350
										9

     2017 
 Kr ‘000 
				6,683	
							(64)	
				4,810	
		(2,650)	
				8,779	

      2016
  Kr ‘000
				3,667
					(137)
				3,379
		(3,220)
				3,689

     2017 
 Kr ‘000 
				2,987	
							496	
							(38)	
		(1,700)	
				1,745	

      2016
  Kr ‘000
													-
													-
													-
													-
													-

100 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
	
 
 
 
	
 
 
 
	
 
 
 
	
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O
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E
R
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A
N
C
E

I

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I
N
A
N
C
A
L
S
T
A
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M
E
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T
S

FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

Foreign	currency	sensitivity
The	following	table	details	the	Group	sensitivity	to	a	percentage	change	in	Pounds	Sterling	against	these	currencies	with	regards	to	equity.	
The	sensitivity	analysis	of	the	Group’s	exposure	to	foreign	currency	risk	at	the	reporting	date	has	been	determined	based	on	a	10	per	cent	
change	taking	place	at	the	beginning	of	the	financial	period	and	held	constant	throughout	the	reporting	period:

Euro 
Weakening	-	10%	
Strengthening	-	10%	
US Dollar
Weakening	-10%	
Strengthening	-	10%	
SEK
Weakening	-10%	
Strengthening	-	10%	
NOK
Weakening	-10%	
Strengthening	-	10%	
DKK
Weakening	-10%	
Strengthening	-	10%	

 2017 
£’000 
		(168)	
				205	

				(13)	
						15	

						73	
				(89)	

						15	
				(18)	

						(3)	
								4	

 2016
£’000
	(335)
			274

					(1)
							1

					37
			(30)

								-
								-

								-
								-

The	Group	uses	forward	exchange	contracts	to	hedge	its	foreign	currency	risk	against	sterling.	The	forward	contracts	have	maturities	of	
less	than	one	year	after	the	balance	sheet	date.

As	a	matter	of	policy	the	Group	does	not	enter	into	derivative	contracts	for	speculative	purposes.	The	details	of	such	contracts	at	the	
year-end,	by	currency	were:

EUR 30 September 
Less	than	3	months	
3	to	6	months	
6	to	12	months	
Greater	than	12	months	
Total 

USD 30 September 
Less	than	3	months	
3 to 6 months 
6	to	12	months	
Total 

                                  2017 

Foreign 
currency 
€’000 
36,772	
9,775	
4,250	
-	
50,797 

Foreign 
currency 
$’000 
480	
170 
5	
655 

Notional 
value 
£’000 
32,401	
8,701	
3,782	
-	
44,884 

2017 
Notional 
value 
£’000 
371	
130 
4	
505 

Fair 
value 
£’000 
7	
(80)	
(34)	
-
(107) 

Fair 
value 
£’000 
(12)	
(3) 
(1)	
(16) 

Foreign 
currency 
€’000 
31,275	
5,950	
7,650	

2016 
Notional 
value 
£’000 
25,637	
4,960	
6,516	

Fair   
value 
£’000 
1,400
183	
97

44,875 

37,113 

1,680

Foreign 
currency 
$’000 
295	
50 
5	
350 

2016 
Notional 
value 
£’000 
217	
37 
3	
257 

Fair 
value 
£’000
10
2
-
12

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

SEK 30 September 
Less	than	3	months	
3 to 6 months 
Total 

NOK 30 September 
Less	than	3	months	
Total 

                                  2017 

Foreign 
currency 
Kr ’000 
(2,450)	
(200) 
(2,650) 

Foreign 
currency 
Kr ’000 
(1,700)	
(1,700) 

Notional 
value 
£’000 
(213)	
(18) 
(231) 

2017 
Notional 
value 
£’000 
(159)	
(159) 

Fair 
value 
£’000 
(2)	
(0) 
(2) 

Fair 
value 
£’000 
-	
- 

Foreign 
currency 
Kr ’000 
(3,120)	
(100) 
(3,220) 

Foreign 
currency 
$’000 
-	
- 

    2016 
Notional 
value 
£’000 
(272)	
(8) 
(280) 

2016 
Notional 
value 
£’000 
-	
- 

Fair   
value 
£’000 
(8)
(1)
(9)

Fair 
value 
£’000
-
-

f)	 Credit	risk
Credit	risk	refers	to	the	risk	that	counterparty	will	default	on	its	contractual	obligations	resulting	in	financial	loss	to	the	Group.	Credit	risk	
arises	from	cash	balances	and	derivative	financial	instruments,	as	well	as	credit	exposures	to	customers,	including	outstanding	receivables,	
financial	guarantees	and	committed	transactions.	Credit	risk	is	managed	separately	for	treasury	and	operating	related	credit	exposures.

The	ageing	of	trade	receivables	at	the	balance	sheet	date	was:

At	30	September	2017	
At	30	September	2016	

Not past 
due 
£’000 
47,284	
27,756	

Past due 
0-30 days 
£’000 
68	
4	

Past due
>30 days 
£’000 
23	
4	

Total
£’000
47,375
27,764

The	maximum	exposure	to	credit	risk	at	each	reporting	date	is	the	fair	value	of	financial	assets	and	trade	receivables.

102 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

g)	 Liquidity	risk

Liquidity	risk	is	the	risk	that	the	Group	will	not	be	able	to	meet	its	financial	obligations	as	they	fall	due.

It	is	Group	policy	to	maintain	a	balance	of	funds,	borrowing,	committed	bank	loans	and	other	facilities	sufficient	to	meet	anticipated	short-
term	and	long-term	financial	requirements.	In	applying	the	policy	the	Group	continuously	monitors	forecast	and	actual	cash	flows	against	the	
maturity	profiles	of	financial	assets	and	liabilities.	It	is	Group	policy	to	ensure	that	a	specific	level	of	committed	facilities	is	always	available	based	
on	forecast	working	capital	requirements.	Cash	forecasts	identifying	the	Group’s	liquidity	requirements	are	produced	and	are	sensitised	for	
different	scenarios	including,	but	not	limited	to,	decreases	in	profit	margins	and	weakening	of	sterling	against	other	functional	currencies.

The	following	are	the	contractual	maturities	of	financial	liabilities:

Financial liabilities at amortised cost 
Sept-17 
Trade	payables	
Accrruals	and	deferred	income	

Sept-16 
Trade	payables	
Other	payables	

h)	 Capital	management	

Carrying 
amount 
£’000 
79,602	
6,851	
86,453	

£’000 
47,562	
8,303	
55,865 

Contractual  Within 1 
cash flows 
£’000 
79,602	
6,851	
86,453	

year 
£’000 
79,602
6,851
86,453

£’000 
47,562	
8,303	
55,865 

£’000 
47,562	
8,303	
55,865 

It	is	the	Group’s	policy	to	maintain	an	appropriate	equity	capital	base	so	as	to	maintain	investor,	creditor	and	market	confidence	and	to	sustain	
the	future	development	of	the	business.

The	capital	structure	of	the	Group	consists	of	the	net	cash	(borrowings	disclosed	in	note 17)	and	equity	of	the	Group	as	disclosed	in	note	19.

The	Group	is	not	subject	to	any	externally	imposed	capital	requirements.

I

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E
G
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P
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T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
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ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

103

 
 
 
 
 
	
	
	
	
	
 
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

22.  Share based payments 

At	30	September	2017,	the	Group	has	the	following	share-based	payment	arrangement.

2016 LTIP
On	the	26th	May	2016,	the	Group	awarded	633,282	nil	cost	options	under	the	scheme.	The	extent	to	which	such	awards	will	vest	will	
depend	on	the	Group’s	performance	over	a	three	year	period	commencing	from	1	October	2015.	The	vesting	in	September	2018	(Vesting	
Date)	of	30%	of	the	award	will	be	dependent	on	a	relative	TSR	performance	condition	measure	over	the	performance	period	and	the	
vesting	of	70%	of	the	award	will	be	dependent	on	the	satisfaction	of	an	Earnings	per	share	target	measured	at	the	end	of	the	performance	
period. 

All	share-based	incentives	are	subject	to	service	conditions.	Such	conditions	are	not	taken	into	account	in	the	fair	value	of	the	service	
received.

The	fair	value	of	services	received	in	return	for	share-based	incentives	is	measured	by	reference	to	the	fair	value	of	share-based	incentives	
granted.

The	LTIP	awards	have	been	valued	using	the	Monte	Carlo	model	for	the	TSR	element	and	the	Black	Scholes	model	for	the	EPS	element	and	
the	resulting	share-based	payment	charge	is	being	spread	evenly	over	the	period	between	the	grant	date	and	the	vesting	date.

Share price 
at grant date  

Exercise  Expected  Option 
volatility 

price 

Life 

Risk free  Dividend             Non- 

rate 

yield                vesting 

  Fair value
   at grant

2016 LTIP 

26	May	2016	(TSR	dependent)	
26	May	2016	(EPS	dependent)	

(£) 

2.595	
2.595	

(£) 

Nil	
Nil	

(%) 

(years) 

(%) 

                   conditions        date
        (£)
(%) 

(%) 

30%	
-	

3.0	
3.0	

0.44%	
0.44%	

2.00%	
2.00%	

0.0	
0.0	

							0.806
							2.470

104 

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A
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G
C
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P
O
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T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

2017 LTIP Award
On	the	26th	May	2017,	the	Group	awarded	602,425	to	key	management.	On	the	31	May	2017,	the	Group	awarded	204,668	to	senior	
managers.

The	extent	to	which	such	awards	will	vest	will	depend	on	the	Group’s	performance	over	a	three	year	period	commencing	from	1	October	
2016.	The	vesting	in	September	2019	(Vesting	Date)	of	30%	of	the	award	will	be	dependent	on	a	relative	TSR	performance	condition	
measure	over	the	performance	period	and	the	vesting	of	70%	of	the	award	will	be	dependent	on	the	satisfaction	of	an	Earnings	per	share	
target	measured	at	the	end	of	the	performance	period.

Share price 
at grant date  

Exercise  Expected  Option 
volatility 

price 

Life 

Risk free  Dividend 

  Non- 
yield                vesting 

Fair value
   at grant

rate 

2017 LTIP 

26	May	2017	(TSR	dependent)	
26	May	2017	(EPS	dependent)	
31	May	2017	(TSR	dependent)	
31	May	2017	(EPS	dependent)	

(£) 

4.120	
4.120	
3.910	
3.910	

(£) 

Nil	
Nil	
Nil	
Nil	

(%) 

(years) 

(%) 

                   conditions        date
        (£)
(%) 

(%) 

30.00	
-	
30.00	
-	

3.0	
3.0	
3.0	
3.0	

0.07%	
0.07%	
0.07%	
0.07%	

0.75%	
0.75%	
0.79%	
0.79%	

0.0	
0.0	
0.0	
0.0	

							2.890
							4.050
							2.590
							3.840

Expected	volatility	is	estimated	by	considering	historic	average	share	price	volatility	at	the	grant	date.

  2017                2016
 No of                No of
options            options

Outstanding	at	the	beginning	of	the	year		
Granted	during	the	year	
Forfeited	during	the	year	
Outstanding	at	the	year	end		

					-

633,282	
807,093									633,282
(97,431)		
1,342,944      633,282

					-

The	total	share	based	payment	charge	for	the	year	ended	30	September	2017	is	£465,000	(2016:	£105,000).	The	company	charge	for	the	
year	was	£465,000.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements 

23.  Commitments and contingencies

a)  Capital commitments
The	company	had	no	capital	commitments	for	the	years	ended	30	September	2017	and	2016

b)  Operating lease commitments

One	year	
Two	to	Five	Years	
Over	5	years	

2017 
Land 

2016
Land

& Buildings  & Buildings

£’000 
340	
1,359	
1,019	
2,718 

£’000 
340
1,359
1,359
3,058

The	Group’s	lease	commitments	relate	to	its	head	office.	During	the	year	the	Group	signed	a	ten	year	lease	on	its	head	office;	the	
head	office	remains	in	the	same	location	and	has	expanded	the	floor	space	available.	During	the	year	£214,000	(2016:	£333,000)	was	
recognised	as	an	expense	in	the	income	statement	in	respect	of	operating	leases.

c)  Contingencies
In	September	2010,	proceedings	were	initiated	against	On	the	Beach	Limited	by	Ryanair	alleging	infringement	of,	inter	alia,	its	intellectual	
property	rights.	Proceedings	remain	at	an	early	stage	and	there	have	been	no	material	developments.	Therefore	the	amount	of	the	claim	by	
Ryanair	is	unquantified	as	at	the	date	of	this	document.	The	Group	expects	that	final	resolution	of	the	dispute	might	take	some	time.

24. Related party transactions

No	related	party	transactions	have	been	entered	into	during	the	year.

Transactions	with	key	management	personnel	have	been	disclose	in	note 7(d).

106 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Company balance sheet

At 30 September 2017

Fixed assets 
Investments	

Current assets 
Debtors	
Cash	at	bank	

Creditors:	amounts	falling	due	within	one	year	
Corporation	tax	

Net assets 

Equity
Share	capital	
Capital	contribution	reserve	
Retained	earnings	

The	financial	statements	were	approved	by	the	Board	of	Directors	and	authorised	for	issue.

Paul Meehan
Chief Financial Officer
30	November	2017
On	the	Beach	Group	plc.	Reg	no	09736592

Note 

     2017 
    £’000 

      2016
     £’000

4	

5	

6	

132,613 

 132,613

		73,978	
									76	
	74,054	

			75,303
													-
			75,303

		(2,863)	
							(85)	
		(2,948)	

						(394)
								(85)
						(479)

203,719 

207,437

				1,304	
							500	
201,915	
203,719   

					1,304
								500
	205,633	
 207,437

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

107

 
 
 
 
 
 
 
	
	
	
	
	
	
 
	
	
	
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Company statement of changes in equity

Year ended 30 September 2017

Balance	at	30	September	2015	
Capital	reduction	
Share	based	payment	charges	
Total	comprehensive	profit	for	the	year	
Balance at 30 September 2016 

Share	based	payment	charges	
Dividends	paid	during	the	year	
Total	comprehensive	loss	for	the	year	
Balance at 30 September 2017 

Share 
capital 
£’000 
195,652	
(194,348)	
-	
-	
1,304 

Share 
premium 
£’000 
13,856	
(13,856)	
-	
-	
- 

Capital 
  contribution 
£’000 
550	
(50)	
-	
-	
500 

-	
-	
-	
1,304  

-	
-	
-	
- 

-	
-	
-	
500 

   Retained
  earnings 
£’000 
(3,134)	
208,254	
105	
408	
205,633 

465	
(4,043)	
(140)	
201,915  

Total
£’000
206,924
-
105
408
207,437

465
(4,043)
(140)
203,719

108 

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I

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A
N
C
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S
T
A
T
E
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FINANCIAL STATEMENTS

Notes to the Company financial statements

Year ended 30 September 2017

1.  Accounting policies

On	the	Beach	Group	plc	is	a	public	limited	company	which	is	listed	on	the	London	Stock	Exchange	and	is	domiciled	and	incorporated	in	the	
United	Kingdom	under	the	Companies	Act	2006.

Basis of preparation
These	financial	statements	were	prepared	in	accordance	with	Financial	Reporting	Standard	102	The	Financial	Reporting	Standard	applicable	
in	the	UK	and	Republic	of	Ireland	(“FRS	102”)	as	issued	in	August	2014.	The	presentation	currency	of	these	financial	statements	is	sterling.	
All	amounts	in	the	financial	statements	have	been	rounded	to	the	nearest	£1,000.

The	financial	information	presented	is	at	and	for	the	years	ended	30	September	2017	and	30	September	2016
As	permitted	by	Section	408	of	the	Companies	Act	2006,	an	entity	profit	and	loss	account	is	not	included	as	part	of	the	published	
consolidated	financial	statements	of	On	the	Beach	Group	plc.	The	loss	for	the	year	ended	30	September	2017	dealt	with	in	the	financial	
statements	of	the	parent	company	is	£140,000	(2016:	£408,000	(profit)).

In	these	financial	statements,	the	Company	is	considered	to	be	qualifying	entity	(for	the	purposes	of	this	FRS)	and	has	applied	the	
exemptions	available	under	FRS	102	in	respect	of	the	following;
	-		 Reconciliation	of	the	number	of	shares	outstanding	from	the	beginning	to	end	of	the	period;
	-		 Cashflow	Statement	and	related	notes;	and	
	-		 Key	Management	Personnel	compensation.

As	the	consolidated	financial	statements	of	the	Company	include	the	equivalent	disclosure,	the	Company	has	also	taken	the	exemptions	
under	FRS	102	available	in	respect	of	the	following	disclosures;
	-		 Certain	disclosures	required	by	FR 102.26 Share Based Payments; and,
	-		 The	disclosures	required	by	FRS	102.11	Basic Financial Instruments and FRS 102.12 Other Financial Instrument Issues	in	respect	of		

financial	instruments	not	failing	within	the	fair	value	accounting	rules	of	Paragraph	36(4)	of	Schedule	1.

The	accounting	policies	set	out	below	have,	unless	otherwise	stated,	been	applied	consistently	to	all	periods	presented	in	these	financial	
statements.	The	financial	statements	are	prepared	on	the	historical	cost	basis.

The	directors	have	used	the	going	concern	principal	on	the	basis	that	the	current	financial	projections	and	facilities	of	the	consolidated	
Group	will	continue	in	operating	for	the	foreseeable	future.

Investment in subsidiaries
Investments	in	subsidiaries	are	held	at	cost,	less	any	provision	for	impairment.	Annually,	the	Directors	consider	whether	any	events	or	
circumstances	have	occurred	that	could	indicate	that	the	carrying	amount	of	fixed	asset	investments	may	not	be	recoverable,	if	such	
circumstances	do	exist,	a	full	impairment	review	is	undertaken	to	establish	whether	the	carrying	amount	exceeds	the	higher	of	net	realisable	
value	or	value	in	use.	If	this	is	the	case,	an	impairment	charge	is	recorded	to	reduce	the	carrying	value	of	the	related	investment.	The	
estimated	recoverable	amount	is	subjective	due	to	the	inherent	uncertainty	involved	in	forecasting	and	discounting	future	cashflows.

Related party transactions
Under	the	provisions	of	FRS	102.33.1A,	the	company	is	exempt	from	disclosing	the	details	of	related	party	transactions	on	the	basis	that	
they	are	wholly	owned	subsidiaries.

2.  Director’s emoluments
The	Company	has	no	employees	other	than	the	Directors.	Full	detail	of	the	Directors’	remuneration	and	interests	are	set	out	in	the	Annual	
Report	on	Renumeration	on	pages	46	to	61.

3.  Shared based payments
The	Company	recognised	total	expenses	of	£0.5m	(2016:	£0.1m)	in	the	year	in	relation	to	the	Long	Term	Incentive	Plan.	Details	of	this	
scheme	is	described	in	note 22	to	the	consolidated	financial	statements.

Investments

4. 
The	£132,613,000	investment	in	subsidiary	undertakings	made	in	2015	relates	to	the	capital	re-organisation	of	the	Group.	There	has	been	
no	movement	in	the	current	year.

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

109

 
	
	
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS

Notes to the Company financial statements 

5.  Debtors

Amounts falling due within one year: 
Amounts	owed	by	group	undertakings	
Other	taxes	and	social	security	
Prepayments	

6.  Creditors due within one year

Current 
Amounts	owed	to	group	undertakings	
Bank	overdraft	
Trade	payables	
Accruals	

7.  Called-up share capital

Allotted, called up and fully paid 
130,434,763	Ordinary	shares	@	£0.01	each	(2016:	130,434,763	@	£0.01	each)	

    2017 
   £’000 
73,886	
								25	
								67	
73,978 

   2016
  £’000
75,159
					130
							14
75,303

    2017 
   £’000 
			2,696	
											-	
											-	
						167	
   2,863 

    2016
   £’000
											-
						211
								38
						145
      394

    2017 
   £’000 

		1,304	
  1,304 

    2016
   £’000

		1,304
  1,304

8.  Contingent liabilities and guarantees

The	company	is	a	guarantor	to	a	borrowing	facility	relating	to	a	rolling	credit	facility	provided	to	the	Group.	The	amount	borrowed	under	this	
agreement	at	30	September	2017	was	£nil	(2016:	£nil).

110 

 ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder Information

Registered Office
Park	Square,	
Bird	Hall	Lane,	
Cheadle
SK3	0XN
United	Kingdom

Tel:	c/o	FTI	Consulting	on	020	3727	1000
Web:	www.onthebeachgroupplc.com	(Corporate)
Web:	www.onthebeach.co.uk	(UK)
Web:	www.ebeach.se	(Sweden)
Web:	www.ebeach.no	(Norway)
Web:	www.sunshine.co.uk	(UK)

Investor	relations:	corporate@onthebeach.co.uk

Cautionary statement
The	purpose	of	this	Annual	Report	is	to	provide	information	to	the	
members	of	the	Company.	The	Company	and	its	Directors	accept	no	
liability	to	third	parties	in	respect	of	this	Annual	Report	save	as	would	
arise	under	English	law.

This	Annual	Report	contains	certain	forward-looking	statements	with	
respect	to	the	financial	condition,	results,	operations	and	businesses	
of	the	Company.	Forward	looking	statements	are	sometimes,	but	
not	always,	identified	by	their	use	of	a	date	in	the	future	or	such	
words	as	‘anticipates’,	‘aims’,	‘due’,	‘will’,	‘could’,	‘may’,	‘should’,	‘expects’,	
‘believes’,	‘intends’,	‘plans’,	‘targets’,	‘goal’	or	‘estimates’.	These	
forward-looking	statements	involve	risk	and	uncertainty	because	
they	relate	to	events	and	depend	on	circumstances	that	may	or	may	
not	occur	in	the	future.	

There	are	a	number	of	factors	that	could	cause	actual	results	or	
developments	to	differ	materially	from	those	expressed	or	implied	
by	these	forward-looking	statements,	including	factors	outside	the	
Company’s	control.	The	forward-looking	statements	reflect	the	
knowledge	and	information	available	at	the	date	of	preparation	of	
this	Annual	Report	and	will	not	be	updated	during	the	year.	Nothing	
in	this	Annual	Report	should	be	construed	as	a	profit	forecast.

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Company Secretary
Kirsteen	Vickerstaff
Park	Square 
Bird	Hall	Lane 
Cheadle 
SK3	0XN

Corporate Brokers
Numis	Securities	Limited
10	Paternoster	Row	
London	
EC4M	7LT

Independent auditors
KPMG	LLP
8 Princes Parade
Liverpool
L3	1QH

Registrar
Link	Asset	Services
The	Registry
34	Beckenham	Road
Beckenham
Kent
BR3	4TU

Corporate solicitors
Addleshaw	Goddard	LLP
One Peter’s Square
Manchester
M2	3DE

Corporate PR advisers
FTI	Consulting
200	Aldersgate
Aldersgate	Street
London
EC1A	4HD

ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2017 

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I N N O V A T I O N

C O M M U N I C A T I O N

S I M P L I C I T Y

R E S P E C T

C U S T O M E R   E X P E R I E N C E

Park Square, Bird Hall Lane, Cheadle, SK3 0XN United Kingdomwww.onthebeachgroupplc.com Corporatewww.onthebeach.co.uk UKwww.ebeach.se Swedenwww.ebeach.no Norwaywww.sunshine.co.uk UK