Quarterlytics / Consumer Cyclical / Apparel - Retail / Shoe Carnival, Inc. / FY2016 Annual Report

Shoe Carnival, Inc.
Annual Report 2016

SCVL · NASDAQ Consumer Cyclical
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Ticker SCVL
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 2500
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FY2016 Annual Report · Shoe Carnival, Inc.
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7500 East Columbia Street  •  Evansville, Indiana 47715 

812.867.6471  •  shoecarnival.com

2016 ANNUAL REPORT

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B U Y  

O N L I N E . . .

P I C K   U P

I N   S T O R E !

CONTINUED 

MULTI-CHANNEL 

EXPANSION

In 2016, we continued our efforts to provide 

customers with more convenient ways to shop through 

further expansion of multi-channel initiatives. 

Buy Online, Pick Up In Store and Buy Online, Ship To 

Store allow customers the fl exibility to pick up shoes 

in-store that were ordered online. These initiatives 

also generate additional in-store visits.

T E X T

P E R K S

t o

7 2 7 3 7 5

( S C P E R K )

SHOE PERKS

Our Shoe Perks loyalty program grew by over 4 million members 

in 2016. Digital marketing programs were also established to 

acquire new members, retain existing members and reactivate 

members who haven’t shopped with us in two years. 

Additionally, SMS messaging makes it easier 

for customers to enroll in Shoe Perks, 

and enables us to deliver marketing 

messages to their mobile devices.

R E W A R D S   C L U B

SHOE CARNIVAL’S 
S H O P  W I T H I N  A   S H O P   C O N C E P T

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OFFICERS AND CORPORATE MANAGEMENT

President and Chief Executive Offi cer

CHRISTOPHER A. ASKINS

J. WAYNE WEAVER**

Chairman

CLIFTON E. SIFFORD**

W. KERRY JACKSON**

Senior Executive Vice President  

Chief Operating and Financial Offi cer 

and Treasurer

TIMOTHY T. BAKER**

Executive Vice President

Store Operations

CARL N. SCIBETTA**

Executive Vice President

Chief Merchandising Offi cer

TODD A. BEURMAN

Senior Vice President 

Marketing

TERRY L. CLEMENTS

Senior Vice President

Chief Information Offi cer

JEFFREY N. FINK

Senior Vice President

Real Estate

SEAN M. GEORGES

Senior Vice President 

Human Resources, In-House Counsel 

and Assistant Secretary

DAVID A. KAPP

Senior Vice President

Planning/Allocation

Vice President 

Loss Prevention

MARC A. CHILTON

Vice President

Store Operations

JOHN W. DODSON

Vice President

Store Operations

TANYA E. GORDON

Vice President 

Divisional Merchandising Manager

Women's and Children's Footwear 

and Accessories

DAVID M. GROFF

Vice President 

Administration and Business 

Development

BRADLEY A. GUBSER

Vice President

Store Planning and Development

TARA J. KRULL

Vice President 

Marketing

ROGER D. ORTH

Vice President

Controller and Secretary

BOARD OF DIRECTORS

J. WAYNE WEAVER

Chairman of the Board

Shoe Carnival, Inc.

CLIFTON E. SIFFORD

President and Chief Executive Offi cer

Shoe Carnival, Inc.

JAMES A. ASCHLEMAN 1,2*,3

Retired

Indianapolis, Indiana

JEFFREY C. GERSTEL 1,2

Chief Marketing Offi cer

B&H Foto and Electronics Corp.

New York, NY

ANDREA R. GUTHRIE 2,3*

Co-founder, Gyde & Seek

Park City, UT 

KENT A. KLEEBERGER 1*,2,3,4

Consultant

Sanibel Island, Florida

CORPORATE INFORMATION

CORPORATE OFFICE

7500 East Columbia Street

Evansville, Indiana 

CORPORATE COUNSEL

Faegre Baker Daniels LLP

Indianapolis, Indiana 

INDEPENDENT AUDITORS

Deloitte & Touche LLP

Indianapolis, Indiana

CLINT R. PIERCE

Vice President

Divisional Merchandise Manager,

Athletic Footwear

CHARLIE J. TOROK, JR.

Vice President, Distribution

KENT A. ZIMMERMAN

Vice President, Digital

ANTHONY J. CAROSELLO

Assistant Vice President

Real Estate

SARAH B. DAUER

Assistant Vice President

In-House Counsel

JAMES W. JOHNSTON

Assistant Vice President

Infrastructure and Support

CHERYL L. LINDADUER

Assistant Vice President

Application Systems

TUCKER R. ROBINSON

Assistant Vice President

Buyer Men’s Athletics

THOMAS G. VERNARSKY

Assistant Vice President

Buyer Men's Non-Athletics

(**) Executive Offi cers

JOSEPH W. WOOD 1,2,3

Consultant

St. Louis, Missouri

(1) Audit Committee

(2) Compensation Committee

(3) Nominating and Corporate  

     Governance Committee

(4) Lead Director

(*) Committee Chairman

TRANSFER AGENT

Computershare Trust 

Company NA  

Chicago, Illinois

(312) 360-5359

LETTER FROM OUR 
PRESIDENT AND CEO

YEAR IN REVIEW

opportunity for growth, in both large and smaller 

Fiscal 2016 represented a signifi cant corporate 

markets, as we work together to achieve our next $1 

milestone for Shoe Carnival as our net sales 

billion in sales.

exceeded $1 billion. We are very pleased with this 

accomplishment, which refl ects the hard work and 

From a merchandise perspective, our athletic footwear 

dedication of our over 5,100 store and corporate 

category was a key driver of sales throughout fi scal 

associates.

2016. Our merchants did an excellent job of offering a 

broad assortment of athletic brands that appealed to 

Over the past several years, we have benefi ted from 

our customers on a consistent basis. Moreover, in the 

the execution of key strategic initiatives, including a 

third quarter of fi scal 2016, we continued to strengthen 

disciplined store growth strategy, strong merchandising 

our management team by adding athletic footwear 

efforts, enhanced multi-channel sales capabilities, 

industry veteran, Clint Pierce as Vice President, 

expanded digital and national marketing presence and 

Divisional Merchandise Manager for Athletic Footwear. 

an ongoing focus on our customer loyalty program. 

We are very pleased to have the opportunity to leverage 

These key strategic initiatives have helped us deliver 

Clint’s athletic footwear experience as we strive to 

consistent growth as we have fundamentally changed 

maintain a strong position as the destination of choice 

the way we communicate and interact with our 

for athletic footwear for the entire family.

customers to best serve their footwear needs.

During fi scal 2016, we also remained committed to 

Our team’s relentless focus on effi ciently managing our 

enhancing shareholder value by utilizing approximately 

business in both favorable and challenging operating 

$48 million in cash to repurchase shares of our 

environments has served us well. As of our fi scal year-

common stock under our stock buyback programs and 

end on January 28, 2017, we operated stores in 35 

pay out cash dividends in each of our four quarters. We 

states and Puerto Rico. We believe we have signifi cant 

are fortunate to have the fi nancial fl exibility, through 

2016 Annual Report

the strength of our balance sheet and consistent cash 

send offers and Shoe Perks-related information directly 

flow generation, to support our growth and return 

to our customer’s mobile devices.

value to shareholders in fiscal 2017 and beyond.

AN ENDLESS AISLE EXPERIENCE

CUSTOMER CONNECTION

As consumer shopping habits continue to evolve, we 

During fiscal 2016, we continued to make progress 

remain committed to the consistent evolution of our 

on our multi-channel sales initiatives. An important 

multi-channel efforts. Our team has done an excellent 

component of this strategy is our Shoe Perks loyalty 

job adapting to rapidly changing consumer behavior 

program. Shoe Perks members are our most loyal 

and we believe that our ongoing multi-channel 

shoppers and accounted for approximately 66% of our 

initiatives represent the cornerstone for our long-term 

annual net sales in fiscal 2016. Shoe Perks members 

growth.

are not only loyal, they love footwear and they show 

it by spending on average 19% more per transaction 

It has been a priority for us to enhance our digital 

than non-members. Even with the success of our Shoe 

store experience over the past few years. As we have 

Perks loyalty program, we remain committed to finding 

discussed in recent quarters, we completed the launch 

ways to actively engage our most loyal Shoe Carnival 

of our buy online, pick up in-store and buy online, ship-

customers.

to-store initiative in the third quarter of fiscal 2016. We 

are pleased with the early results of this program as 

Digital media will become more prominent for us in 

our customers embraced this opportunity in greater 

fiscal 2017 as we expand our Customer Relationship 

numbers than anticipated.

Management (CRM) to gain a better understanding 

of our customers and their buying habits. Our team 

We look forward to our next digital sales enhancement 

is focused on leveraging the wealth of customer data 

strategies in 2017. This includes the launch of our 

available to us through targeted communications 

enhanced Shoe Carnival mobile application in the 

that appeal to Shoe Perks members.  We believe 

first half of fiscal 2017 and a new and improved 

we can increase shopper frequency, average sales 

digital storefront that will provide online shoppers with 

per transaction and overall financial performance 

the same surprise and delight they experience when 

by utilizing customer information in the areas of 

shopping at a brick-and-mortar Shoe Carnival store.

marketing, merchandising, E-commerce and even real 

During fiscal 2017 we will also be focused on the 

estate.

development of a vendor drop-ship program. This 

program will allow us to distribute product directly 

We are excited about taking our customer engagement 

from our vendors, which will provide the benefit of an 

activities to the next level. While we remain committed 

expanded assortment of key brands without the risk of 

to the acquisition of new Shoe Perks members, we 

inventory ownership.

believe identifying our high-value customers, how they 

shop and how best to retain them will deliver increased 

STORE GROWTH

sales and better margins on a long-term basis. In 

From a real estate perspective, we ended the year with 

addition, we are offering our customers the option of 

415 stores in the U.S. and Puerto Rico. We opened 19 

enrolling in Shoe Perks through SMS. This allows us to 

stores, closed nine stores and relocated three stores 

STOCK PRICE PERFORMANCE GRAPH

The performance graphs set forth below compare the cumulative total shareholder return on the Company’s Common 

Stock with the Nasdaq Stock Market Index and the Nasdaq Index for Retail Trade Stocks for the period from January 

27, 2012 through January 27, 2017.  The graphs assume that $100 was invested in our common stock and $100 was 

invested in each of the other two indices on January 27, 2012, and assumes reinvestment of dividends.  The stock 

performance shown in the graphs represents past performance and should not be considered an indication of future 

performance. The performance graphs shall not be deemed “soliciting material” or to be “fi led” with the Securities 

and Exchange Commission, nor shall such information be incorporated by reference into any future fi ling under the 

Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent we specifi cally incorporate it by 

reference into such fi ling.

NASDAQ OMX Global Indexes

Comparison of Cumulative Total Return Among the Company,

Nasdaq Stock Market Index and Nasdaq Index for Retail Trade Stocks

1/27/2012

2/1/2013

1/31/2014

1/30/2015

1/29/2016

1/27/2017

   The Nasdaq Stock Market (U.S.)

$

$

$

$

$

$

100

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100

118

124

126

143

150

145

161

185

137

157

195

137

193

215

149

   Nasdaq Retail Trade Stocks

   Shoe Carnival, Inc.

S

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A

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O

D

250

200

150

100

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0

1/27/2012

2/1/2013

1/31/2014

1/30/2015

1/29/2016

1/27/2017

The Nasdaq Stock  Market (U.S.)

Nasdaq Retail Trade Stocks

Shoe Carnival, Inc.

during fi scal 2016. Our store growth plan continued to 

key initiatives implemented over the past three years 

focus on strong trade areas within our current footprint. 

which have helped us achieve positive operating and 

It was just a year ago that we discussed our opportunity 

fi nancial results. These initiatives have created a strong 

to open stores in key small markets across the U.S. 

foundation for the future and have positioned us for 

Since then, we have opened nine stores in smaller 

the opportunities that lie ahead as we continue to 

markets which are running well ahead of our fi rst-year 

return value to shareholders in 2017 and beyond.

expectations in terms of both sales and margin. We will 

We appreciate your continued support of Shoe 

continue to roll out these scalable store prototypes that 

Carnival.

Sincerely,

Clifton E. Sifford
President and Chief Executive Offi cer 

refl ect the diverse population and density of the market 

being served. Our anticipated store growth strategy 

for fi scal 2017 and fi scal 2018 refl ects approximately 

two-thirds of the new stores opening in smaller market 

locations.

In fi scal 2017, we plan to open approximately 20 new 

stores. It's important to note that the majority of these 

new store openings will be fi lling in existing market 

areas in which we currently operate. The remaining 

stores will serve smaller new markets where we expect 

to leverage Shoe Carnival’s strong name brand 

recognition. We believe that a continued, disciplined 

approach to new market openings is very important 

as we leverage our multi-channel sales strategy and 

pursue opportunities for brick-and-mortar store growth 

across large, mid and smaller markets.

Over the past several years, we have analyzed our 

entire portfolio of stores, with a concentration on 

underperforming stores to meet our long-term goal 

of increasing shareholder value through increasing 

operating income. Our objective is to identify 

underperforming stores and either renegotiate lease 

terms, relocate or close the store.

We believe Shoe Carnival is well positioned for future 

growth. Our team has worked diligently over the 

past several years to get to where it is today with 

over $1 billion in net sales. We continue to focus on 

2016 Annual Report

2016 Annual Report

3

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7

48

3

17

30

29

20

5

12

20

8

12

17

12

21

11

14

The map identifies the number of our 
stores in each state and Puerto Rico 
as of January 28, 2017.

3

14

3

1

7

19

11

28

9

INDEX TO EXHIBITS - Continued

Incorporated by Reference To 

Form 

Exhibit 

Filing 

Date 

Filed 

Herewith 

Exhibit 

No. 

32.1 

Description 

 Certification of Chief Executive Officer Pursuant to 18 U.S.C. 

Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 

Sarbanes-Oxley Act of 2002 

32.2 

 Certification of Chief Financial Officer Pursuant to 18 U.S.C. 

Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the 

Sarbanes-Oxley Act of 2002 

101 

 The  following  materials  from  Shoe  Carnival, Inc.’s  Annual 

Report  on  Form 10-K  for  the  year  ended  January  28,  2017, 

formatted 

in  XBRL 

(Extensible  Business  Reporting 

Language): (1) Consolidated Balance Sheets, (2) Consolidated 

Statements  of 

Income, 

(3) Consolidated  Statement  of 

Shareholders’  Equity,  (4)  Consolidated  Statements  of  Cash 

Flows, and (5) Notes to Consolidated Financial Statements. 

X 

X 

X 

X 

 The indicated exhibit is a management contract, compensatory plan or arrangement required to be filed 

* 

+ 

by Item 601 of Regulation S-K. 

SEC File No. 000-21360. 

56

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549  

Form 10-K 

(Mark One) 
[X] 

    Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the fiscal year ended:   January 28, 2017 

or 

[   ] 

    Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the transition period from ____________________  to  ____________________ 

Commission File Number: 

0-21360 

Shoe Carnival, Inc. 

(Exact name of registrant as specified in its charter)  

Indiana 
(State or other jurisdiction of 
incorporation or organization) 
7500 East Columbia Street 
Evansville, IN 
(Address of principal executive offices) 

35-1736614 
(IRS Employer Identification Number) 

47715 
(Zip code) 

(812) 867-6471 
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act:  

Common Stock, $.01 par value 
(Title of Each Class) 

The NASDAQ Stock Market LLC 
(Name of Each Exchange on Which Registered)

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

[  ] Yes 

[ X]No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 

[  ] Yes 

[X]No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 
during  the  preceding  12  months  (or for  such  shorter  period  that  the  registrant  was  required  to file  such  reports),  and  (2)  has  been  subject  to  such  filing 
requirements for the past 90 days. 
[X] Yes 

[  ]No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required 
to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period 
that the registrant was required to submit and post such files).  

[X ] Yes 

[  ]No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the 
best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to 
this Form 10-K. [X] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See 
definition of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 

[  ]Large accelerated filer 

[X]Accelerated filer 

[  ]Non-accelerated filer 

[  ]Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

[  ]Yes 

[X]No 

The aggregate market value of the voting stock held by non-affiliates of the registrant based on the last sale price for such stock at July 30, 2016  (the last 
business day of the registrant’s most recently completed second fiscal quarter) was approximately $346,446,502 (assuming solely for the purposes of this 
calculation that all Directors and executive officers of the registrant are “affiliates”). 

Number of Shares of Common Stock, $.01 par value, outstanding at March 24, 2017 was 17,692,686. 

Certain information contained in the Definitive Proxy Statement for the Annual Meeting of Shareholders of the Registrant to be held on June 13, 2017 is 
incorporated by reference into PART III hereof. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
 
 
 
 
  
 
 
 
TABLE OF CONTENTS 

Business 
Risk Factors 
Unresolved Staff Comments 
Properties 
Legal Proceedings 
Mine Safety Disclosures 

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities 
Selected Financial Data 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 
Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
Controls and Procedures 
Other Information 

Directors, Executive Officers and Corporate Governance 
Executive Compensation 
Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters 
Certain Relationships and Related Transactions, and Director Independence 
Principal Accounting Fees and Services 

PART I 

Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

PART II 

Item 5. 

Item 6. 
Item 7. 
Item 7A. 
Item 8. 
Item 9. 
Item 9A. 
Item 9B. 

PART III 

Item 10. 
Item 11. 
Item 12. 

Item 13. 
Item 14. 

PART IV 

Item 15. 
Item 16. 

Exhibits and Financial Statement Schedules 
Form 10-K Summary 

Signatures 

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17

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56

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58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Evansville, Indiana 

Annual Report to Securities and Exchange Commission 
January 28, 2017 

PART I 

Cautionary Statement Regarding Forward-Looking Information  

This  annual  report  contains  forward-looking  statements,  within  the  meaning  of  the  Private  Securities  Litigation 
Reform Act of 1995, that involve a number of risks and uncertainties.  A number of factors could cause our actual 
results, performance, achievements or industry results to be materially different from any future results, performance 
or  achievements  expressed  or  implied  by  these  forward-looking  statements.    These  factors  include,  but  are  not 
limited to: general economic conditions in the areas of the continental United States in which our stores are located 
and the impact of the ongoing economic crisis in Puerto Rico on sales at, and cash flows of, our stores located in 
Puerto Rico; the effects and duration of economic downturns and unemployment rates; changes in the overall retail 
environment and more specifically in the apparel and footwear retail sectors; our ability to generate increased sales 
at our stores; the potential impact of national and international security concerns on the retail environment; changes 
in our relationships with key suppliers; the impact of competition and pricing; our ability to successfully manage and 
execute  our  marketing  initiatives  and  maintain  positive  brand  perception  and  recognition;  changes  in  weather 
patterns, consumer buying trends and our ability to identify and respond to emerging fashion trends; the impact of 
disruptions in our distribution or information technology operations; the effectiveness of our inventory management; 
the  impact  of  natural  disasters  on  our  stores,  as  well  as  on  consumer  confidence  and  purchasing  in  general;  risks 
associated with the seasonality of the retail industry; the impact of unauthorized disclosure or misuse of personal and 
confidential information about our customers, vendors and employees; our ability to manage our third-party vendor 
relationships;  our  ability  to  successfully  execute  our  growth  strategy,  including  the  availability  of  desirable  store 
locations at acceptable lease terms, our ability to open new stores in a timely and profitable manner, including our 
entry into major new markets, and the availability of sufficient funds to implement our growth plans; higher than 
anticipated  costs  associated  with  the  closing  of  underperforming  stores;  our  ability  to  successfully  grow  our  e-
commerce sales; the inability of manufacturers to deliver products in a timely manner; changes in the political and 
economic environments and the continued favorable trade relations in China and the other countries which are the 
major manufacturers of footwear; the impact of regulatory changes in the United States and the countries where our 
manufacturers  are  located;  the  resolution  of  litigation  or  regulatory  proceedings  in  which  we  are  or  may  become 
involved; our ability to meet our labor needs while controlling costs; and future stock repurchases under our stock 
repurchase program and future dividend payments.  For a more detailed discussion of risk factors impacting us, see 
ITEM 1A. RISK FACTORS of this report. 

ITEM 1.    BUSINESS  

Our Company 

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, providing the convenience of shopping at 
any of our store locations or online.  We offer customers a broad assortment of moderately priced dress, casual and 
athletic  footwear  for  men,  women  and  children  with  emphasis  on  national  and  regional  name  brands.    We 
differentiate our retail concept from our competitors’ by our distinctive, fun and promotional marketing efforts.  On 
average, our stores are 11,000 square feet, generate approximately $2.4 million in annual sales and carry inventory 
of approximately 27,600 pairs of shoes per location.  As of January 28, 2017, we operated 415 stores in 35 states and 
Puerto Rico and offered online shopping at www.shoecarnival.com.  

We are an Indiana corporation that was initially formed in Delaware in 1993 and reincorporated in Indiana in 1996.  
References to “we,” “us,” “our” and the “Company” in this Annual Report on Form 10-K refer to Shoe Carnival, 
Inc. and its subsidiaries.  

2 

 
 
 
 
 
 
 
 
 
 
 
Key Competitive Strengths 

We  believe  our  financial  success  is  due  to  a  number  of  key  competitive  strengths  that  make  Shoe  Carnival  a 
destination of choice for today’s retail consumer. 

Distinctive shopping experience   

Our  stores  combine  competitive  pricing  with  a  promotional,  in-store  marketing  effort  that  encourages  customer 
participation  and  injects  fun  and  surprise  into  every  shopping  experience.    We  promote  a  high-energy  retail 
environment by decorating with exciting graphics and bold colors, and by featuring a stage and mic-person as the 
focal point in our stores.  With a microphone, this mic-person announces current specials supplied by our centralized 
merchandising staff, organizes contests and games, and assists and educates customers with the features and location 
of merchandise.  Our mic-person offers limited-duration promotions throughout the day, encouraging customers to 
take immediate advantage of our value pricing.  We believe this fun and promotional atmosphere results in various 
competitive advantages, including increased  multiple unit  sales; the building of a loyal, repeat customer base; the 
creation  of  word-of-mouth  advertising;  and  enhanced  sell-through  of  in-season  goods.    A  similar  customer 
experience  is  reflected  in  our  e-commerce  site  through  special  promotions  and  limited  time  sales,  along  with 
relevant product stories featured on our home page. 

Broad merchandise assortment   

Our objective is to be the destination retailer-of-choice for a wide range of consumers seeking value priced, current 
season  name  brand  and  private  label  footwear.    Our  product  assortment  includes  dress  and  casual  shoes,  sandals, 
boots and a wide assortment of athletic shoes for the entire family.  Our average store carries approximately 27,400 
pairs of shoes in four general categories – women’s, men’s, children’s and athletics – which are organized within the 
store by category and brand, thus fashioning strong brand statements within the aisles.  We engage our customers by 
presenting creative branded merchandise statements and signage upon entering our stores.  Key brands are further 
emphasized by prominent displays on end caps, focal walls, and within the aisles.  These displays may highlight a 
product  offering  of  a  single  vendor,  highlight  sales  promotions,  advertise  promotional  pricing  to  meet  or  beat 
competitors’  sale  prices  or  may  make  a  seasonal  or  lifestyle  statement  by  highlighting  similar  footwear  from 
multiple vendors.  These visual merchandising techniques make it easier for customers to shop and focus attention 
on  key  name  brands.    Our  e-commerce  site  offers  customers  an  opportunity  to  choose  from  a  large  selection  of 
products in all of the same categories of footwear, and introduces our concept to consumers who are new to Shoe 
Carnival, in both existing and new markets.  Customers who enroll in our loyalty program (“Shoe Perks”) or register 
on  our  website  receive  periodic  personalized  e-mail  communication  from  us.    This  communication  affords  us 
additional opportunity to highlight our broad product assortment and promotions. 

Value pricing for our customers   

Our marketing effort targets moderate income, value conscious consumers seeking name brand footwear for all age 
groups.  We believe that by offering a wide selection of popular styles of name brand merchandise at competitive 
prices, we generate broad customer appeal.  Additionally, the time conscious customer appreciates the convenience 
of one stop shopping for the entire family, whether it is at any of our store locations or online at shoecarnival.com.  
We also believe our fun and promotional shopping environment contributes to a reputation of value pricing. 

Efficient store level cost structure   

Our cost efficient store operations and real estate strategy enable us to price products competitively.   We achieve 
low labor costs by housing merchandise directly on the selling floor in an open stock format, allowing customers to 
serve themselves, if they choose.  This reduces the staffing required to assist customers and reduces store level labor 
costs  as  a  percentage  of  sales.    We  locate  stores  predominantly  in  open-air  shopping  centers  in  order  to  take 
advantage of lower occupancy costs and maximize our exposure to value oriented shoppers. 

3 

 
 
 
 
 
 
 
 
 
  
 
Heavy reliance on information technology   

We  have  invested  significant  resources  in  information  technology.    Our  proprietary  inventory  management  and 
advanced point-of-sale (“POS”) systems provide corporate management, buyers and store managers with the timely 
information  necessary  to  monitor  and  control  all  phases  of  operations.    The  POS  provides,  in  addition  to  other 
features,  full  price  management  (including  price  look-up),  promotion  tracking  capabilities  (in  support  of  the 
spontaneous  nature  of  the  in-store  price  promotions),  real-time  sales  and  gross  margin  by  product  category  at  the 
store level and customer tracking.  Using the POS, store managers are able to monitor sales and gross profit margins 
on a real-time basis throughout the day.  Reacting to sales trends, our mic-people use POS reports to choose from 
among a number of product promotions supplied by our centralized merchandising staff.   

Our  centralized  network  connects  our  corporate  office  to  our  distribution  center  and  retail  stores  via  a  wide  area 
network,  providing  up-to-date  sales  and  inventory  information  as  required.    Our  data  warehouse  enables  our 
merchandising and store operations staff to analyze sales, margin and inventory levels by location, by day, down to 
the size of shoe.  Using this information, our merchandise managers meet regularly with vendors to compare their 
product sales, gross margins and return on inventory investment against previously stated objectives.  We believe 
timely  access  to  key  business  data  has  enabled  us  in  the  past  to  drive  annual  comparable  store  sales  increases, 
manage our markdown activity and improve inventory turnover. 

Growth Strategy  

Our goal is to continue to grow our net sales and earnings by opening additional stores throughout the United States 
and growing our multi-channel business.  As of January 28, 2017, we operated 415 stores located across 35 states 
and Puerto Rico.  Our stores averaged approximately 11,000 square feet, ranging in size from 4,000 to 26,500 square 
feet.  New store sizes typically depend upon location and population base, and our stores are predominantly located 
in open-air shopping centers.  Although our traditional store prototype utilizes between 8,000 and 11,000 square feet 
of leased area, we have begun to roll out scalable store prototypes that reflect the diverse population densities of our 
markets.  These scalable prototypes utilize a wide range of leased space based on sales potential and opportunistic 
space availability.  In all of our stores, the sales area is approximately 85% of the gross store footprint. 

Fiscal Years 

Stores open at the beginning of the year 

New store openings  

Store closings 

Stores open at the end of the year 

Stores relocated 
Percentage of store base remodeled 

Historical Store Count 

2016

2015

2014 

2013

2012

405

19

(9)

415

3
4%

400

20

(15)

405

2
7%

376 

31 

(7) 

400 

3 
7% 

351

32

(7)

376

9
9%

327

31

(4)

351

6
5%

Expanding our store base both in number of stores, as well as geographic footprint 

Increasing market penetration by opening new stores is a key component of our growth strategy.  We believe our 
strong unleveraged financial position provides a solid platform for additional growth.  In fiscal 2016, we opened 19 
new stores and closed nine stores.  The majority of these new store locations served to fill in existing markets with 
additional stores, with the goal of increasing the performance of the overall market.  For fiscal 2017, we expect to 
open approximately 20 stores and close approximately 15 stores.  The majority of the new stores locations will serve 
existing markets within our current geographic footprint and the remaining stores will serve smaller, new markets.         

Critical to the success of opening new stores in larger markets or geographic areas is our ability to cluster stores.  In 
large markets (populations greater than 400,000), clustering involves opening two or more stores at approximately 
the  same  time.    In  smaller  markets  that  can  only  support  a  single  store,  clustering  involves  seeking  locations  in 
reasonably  close  proximity  to  other  existing  markets.    This  strategy  creates  cost  efficiencies  by  enabling  us  to 
leverage store expenses with respect to advertising, distribution and management costs.  We believe the advantages 

4 

 
 
 
 
 
 
 
 
 
of clustering stores in existing markets will lead to cost efficiencies and overall incremental sales gains that should 
more than offset any adverse effect on sales of existing stores. 

We lease all store locations, as we believe the flexibility afforded by leasing allows us to avoid the inherent risks of 
owning real estate, particularly with respect to underperforming stores.  Before entering a new market, we perform a 
market, demographic and competition analysis to evaluate the suitability of the potential market.  Potential store site 
selection criteria include, among other factors, market demographics, traffic counts, tenant mix, visibility within the 
center and from major thoroughfares, overall retail activity of the area and proposed lease terms.  The time required 
to  open  a  store  after  signing  a  lease  depends  primarily  upon  the  property  owner’s  ability  to  deliver  the  premises.  
After we accept the premises from the property owner, we can generally open a turnkey store within 60 days and 
open an ‘as-is’ store within up to 115 days.   

Multi-Channel Strategy 

We  are  committed  to  establishing  Shoe  Carnival  as  a  world  class  multi-channel  retailer.    The  foundation  of  our 
multi-channel  strategy  is  connecting  customers  with  our  wide  assortment  of  store  inventory  through  multiple 
channels,  while  maintaining  a  personalized,  seamless  customer  service  experience.    We  believe  over  time  the 
majority of our customers will utilize multiple channels to purchase our product offerings based on their needs at the 
time, as described below.  Our e-commerce business continues to grow and we continue to make enhancements to 
capitalize on our increasing website traffic and optimize conversion rates.   
  Our “ship from store” program is a core element of our multi-channel strategy.  This program allows stores to 
fulfill online orders and has been implemented on a chain wide basis (with limited exceptions).  By fulfilling e-
commerce orders from our store level inventory, we are able to minimize out-of-stocks, offer our customers an 
expanded online assortment and leverage store level inventory and overhead.  Additionally, during peak sales 
periods,  e-commerce  orders  for  certain  key  items  and  promotional  product  are  fulfilled  from  our  distribution 
center.    

  A  growing  part  of  our  multi-channel  strategy  is  our  Shoes  2U  program.    This  program  enables  us  to  ship 
product from any store to a customer’s home or store of their choice if they are unable to find the size, color or 
style  of  a  shoe  in  the  store  in  which  they  are  shopping.    This  creates  an  endless  aisle  experience  for  our 
customers in which our chain-wide inventory is accessible to any store customer.   

  Given  our  desire  to  connect  with  customers  anywhere  and  anytime,  an  important  component  of  our  multi-
channel strategy is our mobile app.  Our mobile app was redesigned in fiscal 2015 and introduced e-commerce 
functionality  directly  from  the  app.    Product  offerings  on  the  app  correspond  to  our  online  assortment  and 
customers now have the ability to scan UPC codes to find sizes that may not be available in our stores.  These 
products and our entire online assortment can be conveniently purchased directly from our app.   

  During  the  third  quarter  of  fiscal  2016,  we  completed  the  launch  of  a  new  online  service,  which  gives  our 
customers  the  option  to  buy  online,  pick  up  in  store  and  buy  online,  ship  to  store.    This  feature  provides  the 
convenience of local pickup for our customers with the added benefit of driving traffic back to our stores.  This 
launch represents our continued effort to evolve our customer experience. 

Overall,  we  believe  that  our  ongoing  multi-channel  initiatives  represent  the  cornerstone  for  our  long-term  growth 
and are in-line with rapidly changing consumer behavior.  In fiscal 2017, we plan to upgrade and enhance our e-
commerce and mobile platforms.  These steps will be an integral part of expanding our multi-channel footprint and 
creating opportunities to connect with our customers in new ways.  

5 

 
 
 
 
 
Merchandise 

Critical to our success is maintaining fresh, fashionable merchandise at moderate prices.  Our buyers stay in touch 
with  evolving  fashion  trends  and  adjust  growth  strategies  based  on  these  trends.    This  is  accomplished  by 
subscribing to an industry leading trend service, shopping fashion-leading markets, attending national trade shows, 
gathering vendor input and monitoring the current styles shown in leading fashion and lifestyle magazines.   

Our  buyers  and  planners  have  years  of  experience  and  in-depth  knowledge  of  our  customers  and  the  markets  in 
which  we  operate.    This  helps  us  select  the  best  assortment  and  quantities  in  order  to  manage  and  allocate 
inventories  at  the  store  level.    The  mix  of  merchandise  and  the  brands  offered  in  a  particular  store  reflect  the 
demographics of each market, among other factors.  Management encourages store operations personnel to provide 
input to our merchandising staff regarding market specific fashion trends.  Our e-commerce site offers customers an 
opportunity to choose from a large selection of products in all of the same categories of footwear, and introduces our 
concept to consumers who are new to Shoe Carnival, in both existing and new markets.  Due to our multi-channel 
retailer strategy, we view our e-commerce sales as an extension of our physical stores. 

Our  stores  and  e-commerce  site  offer  a  broad  assortment  of  current-season,  name  brand  footwear,  supplemented 
with private label merchandise.  Our stores carry complementary accessories such as socks, belts, shoe care items, 
handbags, sport bags, backpacks, jewelry, scarves and wallets, while our e-commerce site offers certain handbags, 
sport bags and backpacks.  We purchase merchandise from approximately 170 footwear vendors.  Management of 
the purchasing function is the responsibility of our Executive Vice President – Chief Merchandising Officer.  Our 
buyers  maintain  ongoing  communication  with  our  vendors  and  provide  feedback  to  our  vendors  on  sales, 
profitability and current demand for their products.  We adjust future purchasing decisions based upon the results of 
this analysis.  In fiscal 2016, two branded suppliers, Nike, Inc. and Skechers USA, Inc., collectively accounted for 
approximately  45%  of  our  net  sales.    Nike,  Inc.  accounted  for  approximately  33%  of  our  net  sales  and  Skechers 
USA, Inc. accounted for approximately 12%.  Name brand suppliers also provide us with cooperative advertising 
and visual merchandising funds.  A loss of any of our key suppliers in certain product categories or our inability to 
obtain name brand or other merchandise from suppliers at competitive prices could have a material adverse effect on 
our business.  As is common in the industry, we do not have any long-term contracts with our suppliers.   

Initial  pricing  levels  are  typically  established  in  accordance  with  the  manufacturer’s  suggested  retail  pricing 
structure.    Subsequent  to  this  initial  pricing,  our  buying  staff  manages  our  markdown  cadence  based  on  product-
specific  sell-through  rates  to  achieve  liquidation  of  inventory  within  the  natural  lifecycle  of  the  product.    We 
emphasize our value proposition to customers by combining current season name brand product with promotional 
pricing.  Our promotions include both advertised limited time sale offerings in addition to in-store and online timed 
specials.  

The table below sets forth our percentage of sales by product category.   
Fiscal Years 
   2016
Non-Athletics: 
Women's 
Men's  
Children's 
   Total 

26%
  14  
5  
  45  

   2015

   2014 

   2013

   2012

27% 

27%  

27% 

26% 

  14  
5  
  46  

  16  
  22  
  12  
  50  

4  

  14  
5  
  46  

  16  
  21  
  13  
  50  

4  

  15  
5  
  47  

  16  
  21  
  12  
  49  

4  

  15  
5  
  46  

  17  
  21  
  12  
  50  

4  

  16  
  22  
  13  
  51  

4  

100%

100%

100% 

100%

100%

Athletics: 
Women's 
Men's  
Children's 
   Total 

Accessories 

   Total 

Women’s, men’s and children’s non-athletic footwear categories are further divided into dress, casual, sport, sandals 
and boots.  We classify athletic shoes by functionality, such as running, basketball or fitness shoes. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Building Brand Awareness 

Our  goal  is  to  communicate  a  consistent  brand  image  across  all  aspects  of  our  operations.    We  utilize  a  blend  of 
advertising mediums and marketing methods to communicate who we are and the values we offer.  Special emphasis 
is  made  to  highlight  brands  as  well  as  specific  styles  of  product,  and  visual  graphics  are  used  extensively  in  our 
stores to emphasize the lifestyle aspect of the styles we carry.  The use of social media has become an increasingly 
important medium in our digital marketing efforts, allowing us to directly communicate with, as well as advertise to, 
our core customers.  For fiscal 2016, approximately 49% of our total advertising budget was directed to television, 
radio  and  digital  media.    Print  media  (including  inserts,  direct  mail  and  newspaper  advertising)  and  outdoor 
advertising accounted for the balance.  We make a special effort to utilize the cooperative advertising dollars and 
collateral offered by vendors whenever possible.  We utilize television advertising to deliver a balanced mix of both 
branding  and  seasonal  product  messaging  across  the  year  beginning  with  the  Easter  selling  season.    Moreover,  it 
enables us to provide a message of offering value-priced, current season footwear.   

In  addition  to  a  dynamic,  lively  and  fun  shopping  experience,  we  offer  our  customers  our  Shoe  Perks  rewards 
program.    This  loyalty  program  provides  customers  with  a  heightened  shopping  experience,  which  includes 
exclusive offers and personalized messaging.  Rewards are earned by making purchases either in-store or online and 
through participating in other point earning opportunities that facilitate engagement with our brand.   

We  remain  highly  focused  on  expanding  Shoe  Perks  enrollment.    In  fiscal  2016,  we  added  4.5  million  new 
members, and purchases from Shoe Perks members increased to 66% of our net sales.  We believe our Shoe Perks 
program  affords  us  tremendous  opportunity  to  communicate,  build  relationships,  and  engage  with  our  most  loyal 
shoppers and increase our customer touch points, which we believe will result in long-term sales gains.    

We  strive  to  make  each  store  opening  a  major  retail  event.    Major  promotions  during  grand  openings  and  peak 
selling periods feature contests and prize giveaways.  We believe our grand openings help establish the high-energy, 
promotional atmosphere that develops a loyal, repeat customer base and generates word-of-mouth advertising. 

Distribution 

We  operate  a  single  410,000  square  foot  distribution  center  located  in  Evansville,  Indiana.    Our  facility  is  leased 
from  a  third party  and  can  support  the  processing  and distribution needs  of  a  minimum  of  460  stores  to  facilitate 
future growth.  We have the right to expand the facility by 200,000 square feet, which would provide us processing 
capacity to support approximately 650 stores.  

Our distribution center is equipped with state-of-the-art processing and product movement equipment.  The facility 
utilizes  cross  docking/store  replenishment  and  redistribution  methods  to  fill  store  product  requirements.    These 
methods  may  include  count  verification,  price  and  bar  code  labeling  of  each  unit  (when  not  performed  by  the 
manufacturer),  redistribution  of  an  order  into  size  assortments  (when  not  performed  by  the  manufacturer)  and 
allocation of shipments to individual stores.  Throughout packing, allocating, storing and shipping, our distribution 
process is essentially paperless.  Merchandise is typically shipped to each store location once per week.  For stores 
within  the  continental  United  States,  a  dedicated  carrier,  with  occasional  use  of  common  carriers,  handles  the 
majority  of  shipments.    Our  shipments  to  Puerto  Rico  are  loaded  for  containerized  overseas  shipment,  with  final 
delivery by a third party provider.   

Competition 

The retail footwear business is highly competitive.  We believe the principal competitive factors in our industry are 
merchandise  selection,  price,  fashion,  quality,  location,  shopping  environment  and  service.    We  compete  with 
department  stores,  shoe  stores,  sporting  goods  stores,  online  retailers  and  mass  merchandisers.    Our  specific 
competitors vary from market to market.  We compete with most department stores and traditional shoe stores by 
offering  competitive  prices.    We  compete  with  off-price  retailers,  mass  merchandisers  and  discount  stores  by 
offering a wider and deeper selection of merchandise.  Many of our competitors are significantly larger and have 
substantially greater resources than we do.  However, we believe that our distinctive retail format, in combination 
with our wide merchandise selection, competitive prices and low operating costs, enables us to compete effectively. 

7 

 
 
 
 
 
 
 
 
 
 
Store Operations 

Management  of  store  operations  is  the  responsibility  of  our  Executive  Vice  President  -  Store  Operations,  who  is 
assisted  by  divisional  managers,  regional  directors,  regional  managers  and  the  individual  store  general  managers.  
Generally,  each  store  has  a  general  manager  and  up  to  three  store  managers,  depending  on  sales  volume.    Store 
operations  personnel  make  certain  merchandising  decisions  necessary  to  maximize  sales  and  profits  primarily 
through merchandise placement, signage and timely clearance of slower selling items.  Administrative functions are 
centralized  at  the  corporate  headquarters.    These  functions  include  accounting,  purchasing,  store  maintenance, 
information systems, advertising, human resources, distribution and pricing.  Management oversight for e-commerce 
is also located at our corporate headquarters. 

Employees 

At January 28, 2017, we had approximately 5,100 employees, of which approximately 2,700 were employed on a 
part-time basis.  The number of employees fluctuates during the year primarily due to seasonality.  No employees 
are represented by a labor union. 

We  attribute  a  large  portion  of  our  success  in  various  areas  of  cost  control  to  our  inclusion  of  virtually  all 
management level employees in incentive compensation plans.  We contribute all or a portion of the cost of medical, 
disability  and  life  insurance  coverage  for  those  employees  who  are  eligible  to  participate  in  Company-sponsored 
plans.  Additionally, we sponsor retirement plans that are open to all employees who have met the minimum age and 
work hour requirements.  All employees are eligible to receive discounts on purchases from our stores.  We consider 
our relationship with our employees to be satisfactory. 

Seasonality 

Our quarterly results of operations have fluctuated, and are expected to continue to fluctuate in the future, primarily 
as a result of seasonal variances and the timing of sales and costs associated with opening new stores.  Non-capital 
expenditures, such as advertising and payroll, incurred prior to the opening of a new store are charged to expense as 
incurred.    Therefore,  our  results  of  operations  may  be  adversely  affected  in  any  quarter  in  which  we  incur  pre-
opening expenses related to the opening of new stores. 

We  have  three  distinct  peak  selling  periods:  Easter,  back-to-school  and  Christmas.    To  prepare  for  our  peak 
shopping  seasons,  we  must  order  and  keep  in  stock  significantly  more  merchandise  than  we  would  carry  during 
other parts of the year.  Any unanticipated decrease in demand for our products during these peak shopping seasons 
could  require  us  to  sell  excess  inventory  at  a  substantial  markdown,  which  could  reduce  our  net  sales  and  gross 
margins and negatively affect our profitability.  Our operating results depend significantly upon the sales generated 
during these periods.     

Trademarks 

We own the following federally registered trademarks and service marks:  Shoe Carnival® and associated trade dress 
and related logos, The Carnival®, Donna Lawrence®, Innocence®, Y-NOT?®, UNR8ED®, Solanz®, Cabrizi®, Shoe 
Perks®, SC Work Wear®, WHEN YOU WANT 2®, JUMP BACK IN®, STEP OUT OF BORING®, A SURPRISE 
IN STORE®, SHOES 2U®, Laces for Learning® and Princess Lacey’s Laces®.  We believe these marks are valuable 
and, accordingly, we intend to maintain the marks and the related registrations.  We are not aware of any pending 
claims of infringement or other challenges to our right to use these marks.  

8 

 
 
 
 
 
 
 
 
 
 
 
 
Environmental 

Compliance  with  federal,  state  and  local  provisions  regulating  the  discharge  of  material  into  the  environment  or 
otherwise relating to the protection of the environment has not had a material effect upon our capital expenditures, 
earnings or competitive position.  We believe the nature of our operations have little, if any, environmental impact. 
We  therefore  anticipate  no  material  capital  expenditures  for  environmental  control  facilities  for  our  current  fiscal 
year or for the near future. 

Available Information  

We  make  available  free of  charge  through the  investor relations  portion  of our  website  at  www.shoecarnival.com 
our  annual  reports  on  Form  10-K,  our  quarterly  reports  on  Form  10-Q,  our  current  reports  on  Form  8-K  and 
amendments to those reports filed or furnished pursuant to Section 13(a) or Section 15(d) of the Securities Exchange 
Act of 1934, as amended (the “Exchange Act”), as soon as reasonably practicable after we electronically file such 
material  with,  or  furnish  it  to,  the  Securities  and  Exchange  Commission.    We  have  included  our  website  address 
throughout this filing as textual references only.  The information contained on, or accessible through, our website is 
not incorporated into this Form 10-K. 

This  Annual  Report  on  Form  10-K  filed  with  the  Securities  and  Exchange  Commission,  including  the 
financial statements and schedules thereto, without the accompanying exhibits, is available without charge to 
shareholders,  investment  professionals  and  securities  analysts  upon  written  request.    Requests  should  be 
directed to Investor Relations at our corporate address.  A list of exhibits is included in this Annual Report on 
Form 10-K, and exhibits are available from us upon payment to us of the cost of furnishing them. 

Executive Officers  

Name 
J. Wayne Weaver 
Clifton E. Sifford 
W. Kerry Jackson 

Timothy T. Baker 
Carl N. Scibetta 

Age 
82   
63   
55   

60   
58   

  Position 

Chairman of the Board and Director 
President, Chief Executive Officer and Director 
Senior Executive Vice President - Chief Operating and Financial Officer 
and Treasurer 
Executive Vice President - Store Operations 
Executive Vice President – Chief Merchandising Officer  

Mr.  Weaver  is  Shoe  Carnival’s  largest  shareholder  and  has  served  as  Chairman  of  the  Board  since  March  1988.  
From 1978 until February 2, 1993, Mr. Weaver had served as president and chief executive officer of Nine West 
Group, Inc., a designer, developer and marketer of women’s footwear.  He has over 50 years of experience in the 
footwear industry.  Mr. Weaver is a former director of Nine West Group, Inc.  Mr. Weaver served as chairman and 
chief  executive  officer  of  Jacksonville  Jaguars,  LTD,  a  professional  football  franchise,  until  January  2012.    Mr. 
Weaver  previously  served  two  terms  as  a  director  of  Stein  Mart,  Inc.,  a  publicly  traded  chain  of  off-price  retail 
stores, from June 2014 until March 2016 and from November 2000 until April 2008.   

Mr. Sifford has been employed as President and Chief Executive Officer and has served as a Director since October 
2012.  Mr. Sifford also served as Chief Merchandising Officer from October 2012 to March 2016.  From June 2001 
to October 2012, Mr. Sifford served as Executive Vice President – General Merchandise Manager and from April 
1997 to June 2001, Mr. Sifford served as Senior Vice President – General Merchandise Manager.  Prior to joining 
us, Mr. Sifford served as merchandise manager – shoes for Belk, Inc. 

Mr.  Jackson  has  been  employed  as  Senior  Executive  Vice  President,  Chief  Operating  and  Financial  Officer  and 
Treasurer since October 2012.  From August 2004 to October 2012, Mr. Jackson served as Executive Vice President 
–  Chief  Financial  Officer  and  Treasurer.    From  June  2001  to  August  2004,  Mr.  Jackson  served  as  Senior  Vice 
President – Chief Financial Officer and Treasurer.  From September 1996 to June 2001, Mr. Jackson served as Vice 
President – Chief Financial Officer and Treasurer.  From January 1993 to September 1996, Mr. Jackson served as 
Vice  President  –  Controller  and  Chief  Accounting  Officer.    Prior  to  January  1993,  Mr.  Jackson  held  various 
accounting positions with us.  Prior to joining us in 1988, Mr. Jackson was associated with a public accounting firm.  
He is a Certified Public Accountant.  

9 

 
 
 
 
 
 
 
 
 
 
Mr. Baker has been employed as Executive Vice President – Store Operations since June 2001.  From March 1994 
to June 2001, Mr. Baker served as Senior Vice President – Store Operations.  From May 1992 to March 1994, Mr. 
Baker served as Vice President – Store Operations.  Prior to that time, he served as one of our regional managers.  
From 1983 to June 1989, Mr. Baker held various retail management positions with Payless ShoeSource. 

Mr.  Scibetta  has  been  employed  as  Executive  Vice  President  –  Chief  Merchandising  Officer  since  March  2016. 
From December 2012 to March 2016, Mr. Scibetta served as General Merchandise Manager.  Prior to joining us, 
Mr. Scibetta served as Vice President, Divisional Merchandise Manager– Footwear for Belk, Inc. since 2008.  From 
2004  to  2007,  Mr.  Scibetta  served  as  Vice  President,  Divisional  Merchandise  Manager–  Footwear  for  Parisian 
Department Stores.  From 1998 to 2000, Mr. Scibetta served as Vice President, Divisional Merchandise Manager for 
Shoe Corporation of America.  Mr. Scibetta began his retail career with Wohl Shoe Company in 1980. 

Our executive officers serve at the discretion of the Board of Directors.  There is no family relationship between any 
of our Directors or executive officers. 

ITEM 1A.  RISK FACTORS 

Carefully consider the following risk factors and all other information contained in this annual report before making 
an investment decision with respect to our common stock.  Investing in our common stock involves a high degree of 
risk.  If any of the following risks actually occur, we may not be able to conduct our business as currently planned 
and  our  financial  condition  and  operating  results  could  be  materially  and  adversely  affected.    See  PART  I 
“Cautionary Statement Regarding Forward-Looking Information” at the beginning of this Annual Report on Form 
10-K. 

Economic  conditions  and  unemployment  rates  may  adversely  affect  consumer  spending  and  may  significantly 
harm  our  business.    The  success  of  our  business  depends  to  a  significant  extent  upon  the  level  of  consumer 
spending.  A number of factors may affect the level of consumer spending on merchandise that we offer, including, 
among other things: 

general economic, industry and weather conditions; 
unemployment trends and salaries and wage rates; 
energy costs, which affect gasoline and home heating prices; 
the level of consumer debt; 
consumer credit availability; 
real estate values and foreclosure rates; 
consumer confidence in future economic conditions; 
interest rates; 
health care costs; 
tax rates and policies; and 

 
 
 
 
 
 
 
 
 
 
  war, terrorism, other hostilities and security concerns. 

The  merchandise  we  sell  generally  consists  of  discretionary  items.    Adverse  economic  conditions  and 
unemployment  rates,  and  any  related  decrease  in  consumer  confidence  and  spending  may  result  in  reduced 
consumer  demand  for  discretionary  items.    Any  decrease  in  consumer  demand  could  reduce  traffic  in  our  stores, 
limit  the  prices  we  can  charge  for  our  products  and  force  us  to  take  inventory  markdowns,  which  could  have  a 
material  adverse  effect on  our business, results  of operations  and  financial  condition.    Reduced demand  may  also 
require increased selling and promotional expenses.  Reduced demand and increased competition could increase the 
need to close underperforming stores, which could result in higher than anticipated closing costs.   

We face significant competition in our markets and we may be unable to compete favorably.  The retail footwear 
industry is highly competitive with few barriers to entry.  We compete primarily with department stores, shoe stores, 
sporting goods stores, online retailers and mass merchandisers.  Many of our competitors are significantly larger and 
have substantially greater resources than we do.  Economic pressures on or bankruptcies of our competition could 
result in increased pricing pressures.  This competition could adversely affect our results of operations and financial 
condition in the future.  

10 

 
 
 
 
 
 
 
 
 
Failure  to  successfully  manage  and  execute  our  marketing  initiatives  could  have  a  negative  impact  on  our 
business.    Our  success  and  growth  is  partially  dependent  on  generating  customer  traffic  in  order  to  gain  sales 
momentum in our stores and drive traffic to our website.  Successful marketing efforts require the ability to reach 
customers  through  their  desired  mode  of  communication,  utilizing  various  media  outlets.    Media  placement 
decisions are generally made months in advance of the scheduled release date.  Our inability to accurately predict 
our consumers’ preferences, to utilize their desired mode of communication, or to ensure availability of advertised 
products could adversely affect our business and operating results.  In addition, our competitors may spend more on 
marketing or use different marketing approaches, which would provide them with a competitive advantage.   

Our failure to identify fashion trends could result in lower sales, higher markdowns and lower gross profits.  Our 
success  depends  upon  our  ability  to  anticipate  and  react  to  the  fashion  tastes  of  our  customers  and  provide 
merchandise that satisfies consumer demand.  Our failure to anticipate, identify or react appropriately to changes in 
consumer fashion preferences may result in lower sales, higher markdowns to reduce excess inventories and lower 
gross profits.  Conversely, if we fail to anticipate or react to consumer demand for our products, we may experience 
inventory shortages, which would result in lost sales and could negatively affect our customer goodwill, our brand 
image and our profitability.  Moreover, our business relies on continuous changes in fashion preferences.  Stagnating 
consumer  preferences  could  also  result  in  lower  sales  and  would  require  us  to  take  higher  markdowns  to  reduce 
excess inventories. 

A  failure  to  increase  sales  at  our  existing  stores  may  adversely  affect  our  stock  price  and  affect  our  results  of 
operations.  A number of factors have historically affected, and will continue to affect, our comparable store sales 
results, including: 

 
 
 
 
 
 
 
 
 
 
 
 

competition; 
timing of holidays including sales tax holidays; 
general regional and national economic conditions; 
inclement weather and/or unseasonable weather patterns; 
consumer trends, such as less disposable income due to the impact of higher prices on consumer goods; 
fashion trends; 
changes in our merchandise mix; 
our ability to efficiently distribute merchandise; 
timing and type of, and customer response to, sales events, promotional activities or other advertising; 
the effectiveness of our inventory management;  
new merchandise introductions; and 
our ability to execute our business strategy effectively. 

Our comparable store sales results have fluctuated in the past, and we believe such fluctuations may continue.  The 
unpredictability of our comparable store sales may cause our revenue and results of operations to vary from quarter 
to  quarter,  and  an  unanticipated  decline  in  revenues  or  operating  income  may  cause  our  stock  price  to  fluctuate 
significantly. 

Members  in  our  Shoe  Perks  customer  loyalty  program  account  for  a  significant  portion  of  our  sales,  and  any 
material  decline  in  sales  from  our  Shoe  Perks  members  could  have  an  adverse  impact  on  our  results  of 
operations.  Our Shoe Perks rewards program provides our customers with a heightened shopping experience, which 
includes exclusive offers and personalized messaging. Rewards are earned by making purchases either in-store or 
online and through participating in other point earning opportunities that facilitate engagement with our brand. We 
remain highly focused on expanding our Shoe Perks enrollment. In fiscal 2016, we added 4.5 million new members, 
and purchases from Shoe Perks members increased to 66% of net sales. Shoe Perks members on average spent 19% 
more per transaction than non-members in fiscal 2016.  If our Shoe Perks members do not continue to shop with us, 
our sales may be adversely affected, which could have an adverse impact on our results of operations. 

We would be adversely affected if our information technology systems fail to operate effectively, are disrupted or 
are compromised.  We rely on our existing information technology systems in operating and monitoring all major 
aspects  of  our  business,  including  sales,  warehousing,  distribution,  purchasing,  inventory  control,  merchandise 
planning and replenishment, point-of-sale support and financial systems. We regularly make investments to upgrade, 

11 

 
 
 
 
 
 
 
enhance or replace these systems, as well as leverage new technologies to support our operational strategies. Any 
delays or difficulties transitioning to new systems or integrating them with current systems in an orderly and timely 
fashion could have a material adverse effect on our operational results, financial position and cash flows.  

The  reliability  and  capacity  of  our  information  technology  systems,  and  in  particular  our  distribution  technology 
operations, are critical to our continued operations. We currently operate a single, 410,000 square foot distribution 
center in Evansville, Indiana.  Virtually all merchandise received by our stores is and will be shipped through our 
distribution center.  We fulfill our e-commerce orders primarily from our store locations.  During peak sales periods, 
e-commerce  orders  for  certain  key  items  and  promotional  product  are  fulfilled  from  our  distribution  center.    Our 
corporate computer network is essential to our distribution process.   

Despite our precautionary efforts, our information technology systems are vulnerable from time to time to damage 
or interruption from, among other things, natural or man-made disasters, technical malfunctions, inadequate systems 
capacity, power outages or terrorist attack, computer viruses and security breaches, which may require significant 
investment  to  fix or replace.  If our distribution  center  is  shut down  for any  reason,  if our  information  technology 
systems do not operate effectively, or if we are the target of attacks or security breaches, we may suffer the loss of 
critical data, we could incur significantly higher costs and longer lead times associated with distributing our products 
to our stores, our ability to operate our e-commerce site and mobile app may be impacted, and we could experience 
other interruptions or delays to our operations.  Our insurance only covers costs relating to specified, limited matters 
such as a shutdown due to fire and windstorms, as well as certain cyber security incidents, but does not cover other 
events such as acts of war or terrorist attacks.  Even in the event of a shutdown due to covered matters our insurance 
may  not  be  sufficient,  or  the  insurance  proceeds  may  not  be  paid  to  us  in  a  timely  fashion.    Shutdowns  or 
information technology disruptions could have an adverse effect on our operating and financial performance. 

Failure  to  protect  the  integrity  and  security  of  individually  identifiable  data  of  our  customers  and  employees 
could expose us to litigation and damage our reputation.  We receive and maintain certain personal, sensitive and 
confidential information about our customers, vendors and employees.  The collection and use of this information is 
regulated at the international, federal and state levels, and is subject to certain contractual restrictions in third party 
contracts.    Non-compliance  with  these  regulations  and  contractual  restrictions  may  subject  us  to  fines,  penalties, 
restrictions and expulsion from credit card acceptance programs and civil liability.  Although we have implemented 
processes to collect and protect the integrity and security of this personal information, there can be no assurance that 
this information will not be obtained by unauthorized persons, or collected or used inappropriately, including as a 
result  of  cyber-security  breaches,  acts  of  vandalism,  computer  viruses,  credit  card  fraud  or  phishing.    Advanced 
cyber-security  threats  are  persistent  and  continue  to  evolve,  making  them  increasingly  difficult  to  identify  and 
prevent.  If our security and information systems or the systems of our employees or external business associates are 
compromised or our employees or external business associates fail to comply with these laws and regulations and 
this information is obtained by unauthorized persons, or collected or used inappropriately, it could negatively affect 
our  reputation,  as  well  as  our  operations  and  financial  results,  and  could  result  in  litigation  or  regulatory  action 
against  us  or  the  imposition  of  costs,  fines  or  other  penalties.    As  privacy  and  information  security  laws  and 
regulations change, we may incur additional costs to remain in compliance. 

We  outsource  certain  business  processes  to  third-party  vendors  and  have  certain  business  relationships  that 
subject  us  to  risks,  including  disruptions  in  business  and  increased  costs.    We  outsource  some  of  our  business 
processes to third party vendors.  We make a diligent effort to ensure that all providers of these outsourced services 
are observing proper internal control practices; however, there are no guarantees that failures will not occur.  Failure 
of third parties to provide adequate services or our inability to arrange for alternative providers on favorable terms in 
a timely  manner could disrupt our business, increase our costs or otherwise adversely affect our business and our 
financial results. 

Failure  to  maintain  positive  brand  perception  and  recognition  could  have  a  negative  impact  on  our  business.  
Maintaining a good reputation is critical to our business.  The considerable expansion in the use of social media over 
recent years has increased the risk that our reputation could be negatively impacted in a short amount of time.  If we 
are unable to quickly and effectively respond to any incidents negatively impacting our reputation, we may suffer 
declines in customer loyalty  and traffic and we may experience vendor relationship issues and other issues, all of 
which could negatively affect our financial results. 

12 

 
 
 
We will require significant funds to implement our growth strategy and meet our other liquidity needs.  We may 
not  continue  to  generate  sufficient  cash  flow  from  operations  or  obtain  sufficient  borrowings  under  our  existing 
credit facility to finance our growth strategy and meet our other liquidity needs.  In fiscal 2017, capital expenditures 
are expected to range from $22 million to $23 million.  Our actual costs may be greater than anticipated.  We also 
require working capital to support inventory for our existing stores.  Failure to generate or raise sufficient funds may 
require  us  to  modify,  delay  or  abandon  some  of  our  future  growth  or  expenditure  plans.    We  utilize  our  existing 
credit facility to issue merchandise and special purpose standby letters of credit as well as to fund working capital 
requirements, as needed.  Significant decreases in cash flow from operations could result in our borrowing under the 
credit facility to fund operational needs.  If we borrow funds under our credit facility and interest rates materially 
increase from present levels, our results could be adversely affected. 

Various  risks  associated  with  our  e-commerce  business  may  adversely  affect  our  business  and  results  of 
operations.  Digital commerce has been a rapidly growing sales channel, particularly with younger consumers, and 
an increasing source of competition in the retail industry.  We sell shoes and related accessories through our website 
at www.shoecarnival.com.  We fulfill e-commerce orders from our store locations and, during peak periods, from 
our distribution center.  We anticipate that the percentage of our sales through our e-commerce site will continue to 
grow  and  thus  the  risks  associated  with  these  operations  could  have  an  impact  on  our  overall  operations.    Our  e-
commerce operations may not, however, achieve growing sales and profitability.  Our e-commerce operations are 
subject to numerous risks, including unanticipated operating problems, reliance on third party computer hardware, 
software and service providers, and the need to invest in additional computer systems.  Any significant interruptions 
in the operations of these third party providers, over which we have no control, could have a material adverse effect 
on  our  e-commerce  business.    Our  e-commerce  operations  involve  additional  potential  risks  that  could  have  an 
impact  on  our  results  of  operations  including  hiring,  retaining  and  training  personnel  to  conduct  our  e-commerce 
operations, diversion of sales from our stores, our ability to manage any upgrades or other technological changes, 
our  ability  to  provide  customer-facing  technology  systems,  including  mobile  technology  solutions,  that  function 
reliably  and  provide  convenient  and  consistent  experience  for  our  customers,  exposure  to  potential  liability  for 
online content, risks related to the failure of the computer systems that operate our e-commerce site and its related 
support  systems,  including  computer  viruses,  telecommunication  failures  and  cyber-attacks  and  break-ins  and 
similar disruptions, and security risks related to our electronic processing and transmission of confidential customer 
information.    Any  breach  involving  our  customer  information  could  materially  harm  our  reputation  or  result  in 
liability  including,  but  not  limited  to,  fines,  penalties  and  costs  of  litigation,  any  of  which  could  have  a  material 
adverse effect on our operating results, financial position and cash flows.   

An increase in the cost or a disruption in the flow of imported goods may decrease our sales and profits.  We rely 
on  imported  goods  to  sell  in  our  stores.    Substantially  all  of  our  footwear  product  is  manufactured  overseas, 
including the merchandise we import directly from overseas manufacturers and the merchandise we purchase from 
domestic  vendors.    The  primary  footwear  manufacturers  are  located  in  China  and  East  Asia.    A  disruption  in  the 
flow  of  imported  merchandise  or  an  increase  in  the  cost  of  those  goods  may  decrease  our  sales  and  profits.    In 
addition, we do not control our vendors or their labor and business practices.  The violation of labor, product safety 
or other laws by one of our vendors could have an adverse effect on our business.   

If imported merchandise becomes more expensive or unavailable, the transition to alternative sources may not occur 
in time to meet our demands.  Products from alternative sources may be of lesser quality and more expensive than 
those we currently import.  Other risks associated with our use of imported goods include:  

 

disruptions in the flow of imported goods because of factors such as electricity or raw material shortages, work 
stoppages, strikes, political unrest and natural disasters; 
import duties, import quotas, tariffs, anti-dumping duties, and other trade sanctions; 

 
  modifications to international trade policy and/or existing trade agreements and other changes affecting United 

States trade relations with other countries;  
problems with oceanic shipping, including shipping container shortages and piracy; 
port congestion at arrival ports causing delays; 
additional oceanic shipping costs to reach non-congested ports; 
inland transit costs and delays resulting from port congestion;  
economic crises and international disputes; 

 
 
 
 
 

13 

 
 
 
 
 
 
 

 
 

currency exchange rate fluctuations; 
increases  in  the  cost  of  purchasing  or  shipping  foreign  merchandise  resulting  from  the  failure  to  maintain 
normal trade relations with source countries; 
increases in shipping rates imposed by the trans-Pacific shipping cartel; and 
compliance with the laws and regulations, and changes to such laws and regulations, in the United States and 
the countries where our manufacturers are located, including but not limited to requirements relating to shipping 
security, product safety testing, environmental requirements and anti-corruption laws. 

We may not be able to successfully execute our growth strategy, which could have a material adverse effect on 
our business, financial condition and results of operations.  We intend to open new stores as a part of our growth 
strategy.  We may not be able to open all of the new stores contemplated by our growth strategy and the new stores 
that we open may not be as profitable as existing stores. 

The complexity of our operations and management responsibilities will increase as we grow.  Our growth strategy 
requires that we continue to expand and improve our operating and financial systems and expand, train and manage 
our employee base.  In addition, as we open new stores, we may be unable to hire a sufficient number of qualified 
store personnel or successfully integrate the new stores into our business. 

The success of our growth strategy will depend on a number of other factors, many of which are out of our control, 
including, among other things: 

 

 
 
 
 

 
 
 

our  ability  to  locate  suitable  store  sites  and  negotiate  store  leases  (for  new  stores  and  renewals)  on  favorable 
terms; 
the acceptance of the Shoe Carnival concept in new markets; 
our ability to provide adequate distribution to support growth; 
our ability to source sufficient levels of inventory to meet the needs of new stores; 
particularly in new markets, our ability to open a sufficient number of new stores to provide the critical mass 
needed for efficient advertising and effective brand recognition; 
the availability of financing for capital expenditures and working capital requirements;  
our ability to improve costs and timing associated with opening new stores; and 
the impact of new stores on sales or profitability of existing stores in the same market. 

Due  to  the  risks  involved,  we  may  be  unable  to  open  new  stores  at  the  rates  expected.    If  we  fail  to  successfully 
implement our growth strategy, it could have a material adverse effect on our business, financial condition or results 
of operations. 

We  depend  on  our  key  suppliers  for  merchandise  and  advertising  support  and  the  loss  of  key  suppliers  could 
adversely  affect  our  business.    Our  business  depends  upon  our  ability  to  purchase  fashionable,  name  brand  and 
other merchandise at competitive prices from our suppliers.  In fiscal 2016, two branded suppliers, Nike, Inc. and 
Skechers  USA,  Inc.,  collectively  accounted  for  approximately  45%  of  our  net  sales.    Nike,  Inc.  accounted  for 
approximately  33%  of  our  net  sales  and  Skechers  USA,  Inc.  accounted  for  approximately  12%.    Name  brand 
suppliers  also  provide  us  with  cooperative advertising  and  visual  merchandising funds.    A  loss of  any  of  our key 
suppliers in certain product categories or our inability to obtain name brand or other merchandise from suppliers at 
competitive prices could have a material adverse effect on our business. As is common in the industry, we do not 
have any long-term contracts with our suppliers. 

Our  quarterly  operating  results  will  fluctuate  due  to  seasonality,  weather  conditions  and  other  factors.    Our 
quarterly results of operations have fluctuated, and are expected to continue to fluctuate in the future, primarily as a 
result  of  seasonal  variances,  weather  conditions  and  the  timing  of  sales  and  costs  associated  with  opening  new 
stores.  

We  have  three  distinct  peak  selling  periods:  Easter,  back-to-school  and  Christmas.    To  prepare  for  our  peak 
shopping  seasons,  we  must  order  and  keep  in  stock  significantly  more  merchandise  than  we  would  carry  during 
other parts of the year.  Any unanticipated decrease in demand for our products during these peak shopping seasons 
could  require  us  to  sell  excess  inventory  at  a  substantial  markdown,  which  could  reduce  our  net  sales  and  gross 

14 

 
 
 
 
 
 
 
 
 
margins and negatively affect our profitability.  Our operating results depend significantly upon the sales generated 
during these periods, and our quarterly results may be impacted by calendar shifts of holiday or seasonal periods.   

We also increase our inventory levels to offer styles particularly suited for the relevant season, such as sandals in the 
early  summer  season  and  boots  during  the  winter  season.    If  the  weather  conditions  for  a  particular  season  vary 
significantly  from  those  typical  for  such  season,  such  as  an  unusually  cold  early  summer  or  an  unusually  warm 
winter, consumer demand for the seasonally appropriate merchandise that we have available in our stores could be 
adversely  affected  and  negatively  impact  net  sales  and  margins.    Lower  demand  for  seasonally  appropriate 
merchandise may leave us with an excess inventory of our seasonally appropriate products, forcing us to sell these 
products  at  significantly  discounted  prices and  adversely  affecting our net sales  margins  and  operating  cash  flow. 
Conversely,  if  weather  conditions  permit  us  to  sell  our  seasonal  product  early  in  the  season,  this  may  reduce 
inventory  levels  needed  to  meet  our  customers’  needs  later  in  that  same  season.    Consequently,  our  results  of 
operations are highly dependent on somewhat predictable weather conditions and our ability to react to changes in 
weather conditions.   

Other factors that may affect our quarterly results of operations include: 
 
 
 
 
 

fashion trends; 
the timing of income tax refunds to customers;  
the effectiveness of our inventory management; 
changes in general economic conditions and consumer spending patterns; and 
actions of competitors or co-tenants. 

If our future quarterly results fail to meet the expectations of research analysts, then the market price of our common 
stock could decline substantially. 

If  our  long-lived  assets  become  impaired,  we  may  need  to  record  significant  non-cash  impairment  charges.  
Periodically,  we  review  our  long-lived  assets  for  impairment  whenever  economic  events  or  changes  in 
circumstances indicate that the carrying value of an asset may not be recoverable.  Significant negative industry or 
general economic trends, disruptions to our business and unexpected significant changes or planned changes in our 
use  of  the  assets  (such  as  store  relocations  or  closures)  may  result  in  impairment  charges.  Any  such  impairment 
charges, if significant, would adversely affect our financial position and results of operations. 

We  are  subject  to  periodic  litigation  and  other  regulatory  proceedings,  which  could  result  in  the  unexpected 
expenditure of time and resources.  We are a defendant from time to time in lawsuits and regulatory actions relating 
to  our  business.    Due  to  the  inherent  uncertainties  of  litigation  and  regulatory  proceedings,  we  cannot  accurately 
predict  the  ultimate  outcome  of  any  such  proceedings.    An  unfavorable  outcome  could  have  a  material  adverse 
impact on our business, financial condition and results of operations.  In addition, regardless of the outcome of any 
litigation  or  regulatory  proceedings,  such  proceedings  are  expensive  and  will  require  that  we  devote  substantial 
resources and executive time to defend, thereby diverting management’s attention and resources that are needed to 
successfully run our business. 

Our failure to manage key executive succession and retention and to continue to attract qualified personnel could 
adversely affect our business.  Our success depends largely on the continued service of our executive management 
team.  Our business would be adversely affected if we fail to adequately plan for the succession and retention of our 
executive management team.  While we have succession plans in place for members of our executive management 
team,  and  continue  to  review  and  update  those  plans,  and  we  have  employment  agreements  with  certain  key 
executive  officers,  these  plans  and  agreements  do  not  guarantee  that  the  services  of  our  executive  officers  will 
continue  to be  available  to  us  or  that  we will  be  able  to  find  suitable  management  personnel  to  replace  departing 
executives on a timely basis.  

Furthermore,  our  strategy  requires  us  to  continue  to  train,  motivate  and  manage  our  employees  and  to  attract, 
motivate  and  retain  additional  qualified  managerial  and  merchandising  personnel.    The  ability  to  meet  our  labor 
needs  while  controlling  costs  is  subject  to  external  factors  such  as  unemployment  levels,  prevailing  wage  rates, 
health care and minimum wage legislation and changing demographics.  If we are unable to attract and retain quality 
sales associates and management, the ability to meet growth goals or to sustain expected levels of profitability may 
be compromised.   

15 

 
 
 
 
 
 
 
 
Our  stock  price  may  be  volatile  and  could  decline  substantially.    The  stock  market  has,  from  time  to  time, 
experienced  extreme  price  and  volume  fluctuations.    Many  factors  may  cause  the  market  price  for  our  common 
stock to decline, including:  

operating results failing to meet the expectations of securities analysts or investors in any quarter;  
downward revisions in securities analysts’ estimates;  

 
 
  material announcements by us or our competitors; and  
 

the other risk factors cited in this annual report. 

In the past, companies that have experienced volatility in the market price of their stock have been the subject of 
securities class action litigation.  If we become involved in a securities class action litigation in the future, it could 
result in substantial costs and diversion of management attention and resources, thus harming our business. 

We  cannot  guarantee  that  we  will  continue  to  make  dividend  payments  or  that  we  will  continue  to  repurchase 
stock pursuant to our stock repurchase program.  Our Board of Directors determines if it is in our best interest to 
pay  a  dividend  to  our  shareholders  and  the  amount  of  any  dividend,  and  declares  all  dividend  payments.  In  the 
future, our results of operations and financial condition may not allow for a dividend to be declared or the Board of 
Directors  may  decide  not  to  continue  to  declare  dividends.  In  addition,  our  current  share  repurchase  program 
authorizes the purchase of up to $50 million of our common stock through December 31, 2017.  However, we are 
not  obligated  to  make  any  purchases  under  the  share  repurchase  program  and  the  program  may  be  amended, 
suspended or discontinued at any time. 

Failure to maintain effective internal control over financial reporting could result in a loss of investor confidence 
in our financial reports and have a material adverse effect on our stock price.  We must continue to document, test 
and evaluate our internal control over financial reporting in order to satisfy the requirements of Section 404 of the 
Sarbanes-Oxley  Act  of  2002,  which  requires  annual  reports  by  management  regarding  the  effectiveness  of  our 
internal control over financial reporting and a report by our independent registered public accounting firm attesting 
to  the  effectiveness  of  our  internal  control  over  financial  reporting.    We  have  expended,  and  expect  that  we  will 
continue to expend, significant management time and resources documenting and testing our internal control over 
financial reporting. If we conclude in future periods that our internal control over financial reporting is not effective, 
it could result in lost investor confidence in the accuracy, reliability and completeness of our financial reports.  Any 
such events could have a material adverse effect on our stock price.  

We are controlled by our principal shareholder.  J. Wayne Weaver, our Chairman of the Board of Directors and 
principal  shareholder,  and  his  spouse  together  own  approximately  27.6%  of  our  outstanding  common  stock.  
Accordingly, Mr. Weaver is able to exert substantial influence over our management and operations.  In addition, his 
interests may differ from or be opposed to the interests of our other shareholders, and his control may have the effect 
of delaying or preventing a change in control that may be favored by other shareholders. 

Provisions of our organizational documents and Indiana law might deter acquisition bids for us.  Our Restated 
Articles  of  Incorporation,  our  By-Laws  and  Indiana  corporate  laws  contain  provisions  that  may  discourage  other 
persons  from  attempting  to  acquire  control  of  us,  including,  without  limitation,  a  Board  of  Directors  that  has 
staggered terms for its members, supermajority voting provisions, restrictions on the ability of shareholders to call a 
special  meeting  of  shareholders  and procedural requirements  in  connection with  shareholder  proposals  or  director 
nominations.   The  Board  of Directors has  the  authority  to  issue  preferred  stock  in  one  or  more  series  without  the 
approval  of  the  holders  of  our  common  stock.    Further,  Indiana  corporate  law  contains  business  combination 
provisions that, in general, prohibit for five years any business combination with a beneficial owner of 10% or more 
of  our  common  stock  unless  the  holder’s  acquisition  of  the  stock  was  approved  in  advance  by  our  Board  of 
Directors.  Indiana corporate law also contains control share acquisition provisions that limit the ability of certain 
shareholders to vote their shares unless their control share acquisition is approved.  In certain circumstances, the fact 
that corporate devices are in place that inhibit or discourage takeover attempts could reduce the market value of our 
common stock. 

16 

 
 
 
 
 
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2.    PROPERTIES 

We lease all existing stores and intend to lease all future stores.  Approximately 99% of the leases for our existing 
stores provide for fixed minimum rentals and approximately 47% provide for contingent rental payments based upon 
various  specified  percentages  of  sales  above  minimum  levels.    Certain  leases  also  contain  escalation  clauses  for 
increases in minimum rentals, operating costs and taxes. 

The following table identifies the number of our stores in each state and Puerto Rico as of January 28, 2017: 

State/Territory 
Alabama 
Arkansas 
Arizona 
Colorado 
Delaware 
Florida 
Georgia 
Idaho 
Iowa 
Illinois 
Indiana 
Kansas 
Kentucky 
Louisiana 
Michigan 
Missouri 
Mississippi 
Montana 
Nebraska 

State/Territory 
New Jersey 
New York 
North Carolina 
North Dakota 
Ohio 
Oklahoma 
Pennsylvania 
Puerto Rico 
South Carolina 
South Dakota 
Tennessee 
Texas 
Utah 
Virginia 
Wisconsin 
West Virginia 
Wyoming 
Total Stores 

12 
11 
4 
4 
1 
28 
17 
4 
12 
30 
29 
4 
12 
14 
17 
21 
8 
3 
3 

3 
3 
19 
4 
20 
7 
14 
9 
11 
2 
20 
48 
4 
7 
3 
5 
2 
415 

In February 2006, we entered into an operating lease with an independent third party to lease our 410,000 square 
foot distribution center located in Evansville, Indiana.  The lease has an initial term of 15 years, expiring in 2021.  
We have the right to extend the initial lease term for up to three additional periods of five years each, and to expand 
the facility by up to 200,000 square feet. 

In June 2006, we entered into an operating lease with an independent third party to lease our corporate headquarters 
for an initial term of 15 years, expiring in 2021.  We have the right to extend the initial lease term for up to three 
additional periods of five years each, and to expand the facility by up to 30,000 square feet. 

For  additional  information  with  respect  to  our  properties,  see  ITEM  1.  BUSINESS  –  “Growth  Strategy”  and 
“Distribution”  as  well  as  PART  II,  ITEM  7.  MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF 
FINANCIAL CONDITION AND RESULTS OF OPERATIONS – “Executive Summary” of this report. 

ITEM 3.    LEGAL PROCEEDINGS  

From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our financial position or results of operations. 

ITEM 4.    MINE SAFETY DISCLOSURES 

Not applicable. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED 

STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information and Holders 

Our common stock has been quoted on The NASDAQ Stock Market, LLC under the trading symbol “SCVL” since 
March 16, 1993.  As of March 24, 2017, there were approximately 152 holders of record of our common stock.  We 
did not sell any unregistered equity securities during fiscal 2016.   

The quarterly intraday high and low trading prices, in addition to dividends per share, were as follows: 

Fiscal 2016 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Fiscal 2015 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Cash Dividends 

High 

Low 

Dividends Per 
Share 

$ 

$ 

  $ 

  $ 

28.14 
27.86 
30.13 
31.79 

29.79 
30.00 
28.59 
25.17 

21.26    $ 
21.16   
24.82   
23.44   

22.20    $ 
25.51   
22.03   
17.36   

0.065 
0.07   
0.07   
0.07   

0.06 
0.065   
0.065   
0.065   

The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.  Our credit agreement permits the payment of cash dividends as long as no default or event of default 
exists under the credit agreement and the aggregate amount of cash dividends for a fiscal year do not exceed $10 
million.  

On March 22, 2017, the Board of Directors approved the payment of a cash dividend to our shareholders in the first 
quarter of fiscal 2017.  The quarterly cash dividend of $0.07 per share will be paid on April 24, 2017 to shareholders 
of record as of the close of business on April 10, 2017. 

Issuer Purchases of Equity Securities 

Throughout fiscal 2016, we issued treasury shares to employees for the issuance of restricted stock awards.  We also 
repurchased  15,929  shares  of  common  stock  as  a  result  of  our  withholding  shares  or  allowing  our  employees  to 
deliver  shares  to  us  for  the  income  taxes  resulting  from  the  vesting  of  certain  restricted  stock  awards.    It  is  our 
intention to continue these practices as they relate to the issuance of treasury shares.  

On December 6, 2016, our Board of Directors authorized a new share repurchase program for up to $50 million of 
outstanding common stock, effective January 1, 2017. The purchases may be made in the open market or through 
privately negotiated transactions, from time-to-time through December 31, 2017, and in accordance with applicable 
laws,  rules  and  regulations.    On  January  27,  2017,  we  entered  into  a  stock  repurchase  plan  for  the  purpose  of 
repurchasing  shares  of  our  common  stock  in  accordance  with  guidelines  specified  under  Rule  10b5-1  of  the 
Exchange Act (the “Rule 10b5-1 Plan”).  The Rule 10b5-1 Plan was established pursuant to, and as part of, our share 
repurchase  program  and  permits  shares  to  be  repurchased  in  accordance  with  pre-determined  criteria  when 
repurchases would otherwise be prohibited, such as during self-imposed blackout periods, or under insider trading 
laws. The share repurchase program may be amended, suspended or discontinued at any time and does not commit 

18 

 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
us to repurchase shares of our common stock. We have funded, and intend to continue to fund, the share repurchase 
program  from  cash  on  hand,  and  any  shares  acquired  will  be  available  for  stock-based  compensation  awards  and 
other  corporate  purposes.    The  actual  number  and  value  of  the  shares  to  be  purchased  will  depend  on  the 
performance of our stock price and other market conditions.  As of January 28, 2017, approximately 284,000 shares 
at an aggregate cost of $7.2 million had been repurchased under the new share repurchase program. 
The new share repurchase program replaced the prior $50 million share repurchase program that was authorized in 
December 2015 and expired in accordance with its terms on December 31, 2016. At its expiration, we had purchased 
approximately 1.6 million shares at an aggregate cost of $39.7 million under the prior repurchase program. 

The following table summarizes repurchase activity during the fourth quarter of fiscal 2016: 

Issuer Purchases of Equity Securities 

Period 

October 31, 2016 to November 26, 2016 
November 27, 2016 to December 31, 2017  
January 1, 2017 to January 28, 2017 

Total Number 
of Shares 
Purchased (1)

Average 
Price Paid 
per Share 

Total Number 
Of Shares 
Purchased 
as Part 
of Publicly 
Announced 
Programs (2) 

Approximate 
Dollar Value 
of Shares 
that May Yet 
Be Purchased 
Under  
Programs(2) 

151 
492 
288,258 
288,901 

        $     24.70   
         $     27.11  
         $     25.22  

0 
360 
284,184 
284,544 

         $10,285,000 
     $10,275,000 
$42,834,000

(1)  Total number of shares purchased includes 4,357 shares delivered to or withheld by us in connection with employee payroll tax withholding 

upon the vesting of certain restricted stock awards. 

(2)  On December 6, 2016, our Board of Directors authorized a new share repurchase program for up to $50 million of our outstanding common 
stock, effective January 1, 2017 and expiring on December 31, 2017.  The new share repurchase program replaced the prior $50 million 
share repurchase program that was authorized in December 2015, and expired in accordance with its terms on December 31, 2016. 

Securities Authorized for Issuance Under Equity Compensation Plans 

The information required by this Item concerning securities authorized for issuance under our equity plans has been 
incorporated by reference into PART III, ITEM 12 of this report. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
ITEM 6.    SELECTED FINANCIAL DATA 

The following selected financial data should be read in conjunction with Management’s Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations  as  contained  in  PART  II,  ITEM  7  along  with  our  consolidated 
financial statements and notes to those statements included in PART II, ITEM 8 of this report. 

(In thousands, except per share and operating data) 

Fiscal years (1) 
Income Statement Data: 
Net Sales 
Cost of sales (including buying,   

distribution and occupancy costs) 

Gross Profit 
Selling, general and administrative 

expenses 

Operating income 
Interest income 
Interest expense 
Income before income taxes 
Income tax expense 
Net income 

Net income per share: 
   Basic  
   Diluted  

Weighted average shares: 
   Basic  
   Diluted  

2016 

2015 

2014 

2013 

2012 

$ 

1,001,102 $ 

983,968 $ 

940,162 $ 

884,785  $ 

854,998 

711,867
289,235

693,452
290,516

666,483
273,679

625,468 
259,317 

251,323
37,912
(6)
169
37,749
14,232
23,517 $ 

243,883
46,633
(39)
168
46,504
17,737
28,767 $ 

231,826
41,853
(14)
165
41,702
16,175
25,527 $ 

215,650 
43,667 
(12) 
173 
43,506 
16,635 
26,871  $ 

597,521 
257,477 

208,983 
48,494 
(32)
273 
48,253 
18,915 
29,338 

1.28  $ 
1.28  $ 

1.45 $ 
1.45 $ 

1.27 $ 
1.27 $ 

1.33  $ 
1.32  $ 

1.44 
1.43 

18,017
18,022

19,417
19,427

19,777
19,791

19,926 
19,947 

19,911 
19,972 

$ 

$ 
$ 

Dividends declared per share 

$ 

0.275 $ 

0.255 $ 

0.24 $ 

0.24  $ 

1.15 

Selected Operating Data: 
   Stores open at end of year 
   Square footage of store space 
      at year end (000’s) 
   Average sales per store (000’s) (2)  $ 
   Average sales per square foot (2) (4)  $ 
   Comparable store sales (2)(3) 
Balance Sheet Data: 
   Cash and cash equivalents 
   Total assets 
   Long-term debt 
   Total shareholders’ equity 

$ 
$ 
$ 
$ 

415

405

400

376 

4,526
2,367 $ 
224 $ 
0.5%

4,465
2,407 $ 
224 $ 

3.0%

4,419
2,390 $ 
221 $ 

1.8%

4,147 
2,425  $ 
223  $ 

0.0% 

351 

3,823 
2,478 
229 
4.5%

62,944 $ 
458,478 $ 
0 $ 
318,882 $ 

68,814 $ 
481,093 $ 
0 $ 
339,802 $ 

61,376 $ 
465,016 $ 
0 $ 
331,198 $ 

48,253   $ 
436,851   $ 
0   $ 
316,872   $ 

45,756 
407,196 
0 
292,368 

(1)  Our  fiscal  year  is  a  52/53  week  year  ending  on  the  Saturday  closest  to  January  31.    Unless  otherwise  stated,  references  to  years  2016, 
2015, 2014, 2013, and 2012 relate respectively to the fiscal years ended January 28, 2017, January 30, 2016, January 31, 2015, February 1, 
2014, and February 2, 2013.  Fiscal year 2012 consisted of 53 weeks and the other fiscal years consisted of 52 weeks. 

(2)  Selected Operating Data for fiscal 2012 has been adjusted to a comparable 52-week period ended January 26, 2013.  The 53rd week in 
fiscal 2012 caused a one-week shift in our fiscal calendar.  To minimize the effect of this fiscal calendar shift on comparable store sales, 
our  reported  annual  comparable  store  sales  results  for fiscal 2013  compare  the  52-week  period  ended  February  1,  2014  to  the 52-week 
period ended February 2, 2013.  Comparable store sales for fiscal 2012 compare the 52-week period ended January 26, 2013 to the 52-
week period ended January 28, 2012. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3)  Comparable store sales for the periods indicated include stores that have been open for 13 full months after such store’s grand opening 
prior  to  the  beginning  of  the  period,  including  those  stores  that  have  been  relocated  or  remodeled.    Therefore,  stores  opened  or  closed 
during the periods indicated are not included in comparable store sales.  Our e-commerce sales were included in comparable sales starting 
with fiscal 2013.  We include e-commerce sales in our comparable store sales.  Due to our multi-channel retailer strategy, we view the e-
commerce sales as an extension of our physical stores. 

(4)  Average sales per square foot includes net e-commerce sales.  We include e-commerce sales in our average sales per square foot as a result 
of our multi-channel retailer strategy.  Due to our multi-channel retailer strategy, we view the e-commerce sales as an extension of our 
physical stores. 

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL 

CONDITION AND RESULTS OF OPERATIONS 

The  following  discussion  of  our  financial  condition  and  results  of  operations  should  be  read  together  with  our 
consolidated financial statements and notes to those statements included in PART II, ITEM 8 of this report. 

Overview of Our Business  

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, providing the convenience of shopping at 
any  of  our  store  locations or  online  at  shoecarnival.com.    Our  stores  combine  competitive  pricing  with  a  fun  and 
promotional, in-store marketing effort that encourages customer participation and injects fun and surprise into every 
shopping experience.  We believe this fun and promotional atmosphere results in various competitive advantages, 
including increased multiple unit sales; the building of a loyal, repeat customer base; the creation of word-of-mouth 
advertising;  and  enhanced  sell-through  of  in-season  goods.    A  similar  customer  experience  is  reflected  in  our  e-
commerce site through special promotions and limited time sales, along with relevant product stories featured on our 
home page.   

Our objective is to be the destination retailer-of-choice for a wide range of consumers seeking value priced, current 
season  name  brand  and  private  label  footwear.    Our  product  assortment  includes  dress  and  casual  shoes,  sandals, 
boots  and  a  wide  assortment  of  athletic  shoes  for  the  entire  family  in  four  general  categories -  women’s,  men’s, 
children’s and athletics.  In addition to footwear, our stores carry selected accessory items such as socks, belts, shoe 
care items, handbags, sport bags, backpacks, jewelry, scarves and wallets.  Our e-commerce site offers customers an 
opportunity to choose from a large selection of products in all of the same categories of footwear with a depth of 
sizes and colors that may not be available in some of our smaller stores, and introduces our concept to consumers 
who are new to Shoe Carnival, in both existing and new markets. 

Our  fiscal  year  is  a  52/53  week  year  ending  on  the  Saturday  closest  to  January  31.    Unless  otherwise  stated, 
references to years 2016, 2015 and 2014 relate respectively to the fiscal years ended January 28, 2017, January 30, 
2016, and January 31, 2015, all of which consisted of 52 weeks.   

Executive Summary 

Overview 

Net income decreased to $23.5 million in fiscal 2016, or $1.28 per diluted share, compared to net income of $28.8 
million, or $1.45 per diluted share, in fiscal 2015.  Despite earnings that were below expectations and a decline in 
store traffic, we generated positive comparable store sales and ended fiscal 2016 with a little over $1 billion in sales, 
a record and milestone for the Company.  We believe progress with our multi-channel strategy helped drive positive 
conversion rates at our stores and continued to fuel top-line growth.  From a balance sheet perspective, we focused 
on  effectively  managing  inventory  levels  throughout  the  year,  ending  fiscal  2016  with  inventories  down  $13.2 
million, or 6.8% year-over-year on a per store basis.   

Highlights of our performance in fiscal 2016 compared to the prior year are presented below, followed by a more 
comprehensive discussion under “Results of Operations”:   

  Net sales increased $17.1 million, or 1.7%, during fiscal 2016 compared to fiscal 2015.  The net sales increase 
was driven by sales of $23.3 million from the 39 new stores opened since the beginning of fiscal 2015 and a 

21 

 
 
 
 
 
 
 
 
 
 
 
$4.7 million increase in comparable stores sales.  This net sales increase was partially offset by a $10.9 million 
loss in sales from the 24 stores closed since the beginning of fiscal 2015.   Despite a mid-single digit decline in 
store  traffic,  comparable  store  sales  increased  0.5%  for  the  full  fiscal  year.    We  posted  a  low  single-digit 
comparable  store  sales  increase  in  adult  athletics  and  a  mid-single  digit  increase  in  children’s  athletics  and 
produced  positive  comparable  store  sale  results  with  sandals.  These  gains  were  partially  offset  by  an  overall 
comparable store sales decrease in men’s, women’s and children’s non-athletic product, particularly in women’s 
boots.   

  Our  gross  profit  margin  decreased  to  28.9%  in  fiscal  2016  from  29.5%  in  the  prior  year.    Our  merchandise 
margin decreased 0.6% primarily due to an increase in expenses related to our multi-channel sales initiatives, 
while buying, distribution and occupancy costs, as a percentage of sales, remained flat compared to the prior 
year.   

  We repurchased approximately 1.7 million shares of common stock during fiscal 2016 at a total cost of $42.6 
million  under  our  share  repurchase  programs  and  ended  fiscal  2016  with  $62.9  million  in  cash  and  cash 
equivalents.  We ended fiscal 2016 with no outstanding interest bearing debt. 

 

  During fiscal 2016, we completed the launch of a new online service which gives our customers the option to 
buy online, pick up in store and buy online, ship to store.  This feature provides the convenience of local pickup 
for our customers with the added benefit of driving traffic back to our stores.   
In  fiscal  2016,  we  increased  membership  in  our  Shoe  Perks  customer  loyalty  program  by  an  additional  4.5 
million members, which brought total membership to 13.5 million customers at the end of the fiscal year.  For 
the year, member sales accounted for approximately 66% of our total business and members on average spent 
19%  more  per  transaction  than  non-members.    We  believe  our  Shoe  Perks  program  affords  us  tremendous 
opportunity  to  communicate,  build  relationships  and  engage  with  our  most  loyal  shoppers,  which  we  believe 
will result in long-term sales gains.   

  We opened 19 stores, relocated three stores and closed nine stores during fiscal 2016, ending the year with 415 

stores. 

  During fiscal 2016 we recorded non-cash impairments of long-lived assets totaling $4.5 million, or 0.6% as a 
percentage of sales.  Of the $4.5 million, $3.6 million related to impairments of long-lived assets recorded on 
seven of our stores located in Puerto Rico.   

Fiscal 2017 

In fiscal 2017, we remain focused on growing our business through store expansion, multi-channel initiatives and by 
enhancing the Shoe Carnival brand.  We expect to open approximately 20 stores in fiscal 2017, primarily in existing 
markets, and we plan to remodel approximately 5% of our existing store base.  Consistent with fiscal 2016, we plan 
to continue reinvesting in our existing physical store base, focusing on in-store graphics, such as signage updates to 
focal  walls  and  end-caps,  and  the  installation  of  accessories  walls  and  handbag  fixturing  to  further  enhance  our 
offerings. We are also leveraging inward expansion through our brand store concept.  We believe this unique ‘shop-
within-a-shop’  concept  will  drive  traffic  to  our  physical  stores  by  offering  customers  an  enhanced  shopping 
experience, with compelling product offerings from key branded partners.   

We  will  continue  certain  key  initiatives  in  fiscal  2017,  including  our  commitment  to  acquiring  new  Shoe  Perks 
members and our focus on multi-channel initiatives, such as investment in our website and mobile infrastructure and 
diversification of our e-commerce supply chain.  Digital media will become more prominent for us in fiscal 2017, as 
we  focus  on  using  Customer  Relationship  Management  (“CRM”)  as  a  relationship  and  loyalty  management  tool.  
We believe using CRM strategies will help drive customer retention through segmentation and other analysis and 
will aid us in gaining a better understanding of our customer base.   

Critical Accounting Policies 

It  is  necessary  for  us  to  include  certain  judgments  in  our  reported  financial  results.   These  judgments  involve 
estimates  based  in  part  on  our  historical  experience  and  incorporate  the  impact  of  the  current  general  economic 
climate  and  company-specific  circumstances.   However,  because  future  events  and  economic  conditions  are 
inherently  uncertain,  our  actual  results  could  differ  materially  from  these  estimates.   The  accounting  policies  that 
require the more significant judgments are included below. 

22 

 
 
 
 
 
 
 
Merchandise Inventories – Our merchandise inventories are stated at the lower of cost or market (LCM) as of the 
balance sheet date and consist primarily of dress, casual and athletic footwear for women, men and children.  The 
cost of our merchandise is determined using the first-in, first-out valuation method (FIFO).  For determining market 
value, we estimate the future demand and related sale price of merchandise in our inventory.  The stated value of 
merchandise  inventories  contained  on  our  consolidated  balance  sheets  also  includes  freight,  certain  capitalized 
overhead costs and reserves.  

We review our inventory at the end of each quarter to determine if it is properly stated at LCM.  Factors considered 
include recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities 
of the various styles held in inventory, seasonality of the merchandise, expected consideration to be received from 
our vendors and current and expected future sales trends.  We reduce the value of our inventory to its estimated net 
realizable value where cost exceeds the estimated future selling price.  Merchandise inventories as of January 28, 
2017,  and  January  30,  2016,  totaled  $279.6  million  and  $292.9  million,  respectively,  representing  approximately 
61%  of  total  assets  for  both  fiscal  years.    Given  the  significance  of  inventories  to  our  consolidated  financial 
statements,  the  determination  of  net  realizable  value  is  considered  to  be  a  critical  accounting  estimate.    Material 
changes in the factors noted above could have a significant impact on the actual net realizable value of our inventory 
and our reported operating results. 

Valuation  of  Long-Lived  Assets  –  Long-lived  assets,  such  as  property  and  equipment  subject  to  depreciation,  are 
evaluated  for  impairment  on  a  periodic  basis  if  events  or  circumstances  indicate  the  carrying  value  may  not  be 
recoverable.  This evaluation includes performing an analysis of the estimated undiscounted future cash flows of the 
long-lived  assets.    Assets  are  grouped  and  the  evaluation  performed  at  the  lowest  level  for  which  there  are 
identifiable cash flows, which is generally at a store level.   

If the estimated future cash flows for a store are determined to be less than the carrying value of the store’s assets, an 
impairment loss is recorded for the difference between estimated fair value and carrying value.  We estimate the fair 
value of our long-lived assets using store specific cash flow assumptions discounted by a rate commensurate with 
the  risk  involved  with  such  assets  while  incorporating  marketplace  assumptions.    Our  assumptions  and  estimates 
used in the evaluation of impairment, including current and future economic trends for stores, are subject to a high 
degree  of  judgment.    Assets  subject  to  impairment  are  adjusted  to  estimated  fair  value  and,  if  applicable,  an 
impairment  loss  is  recorded  in  selling,  general  and  administrative  expenses.    Our  net  long-lived  assets  as  of          
January  28,  2017,  and  January  30,  2016,  totaled  $96.2  million  and  $103.4  million,  respectively,  representing 
approximately  21%  of  total  assets  for  both  fiscal  years.    From  our  evaluations  performed  during  fiscal  2016  and 
fiscal 2015, we recorded impairments of long-lived assets on our domestic stores of $0.9 million and $1.0 million, 
respectively.  Additionally, during fiscal 2016, we recorded impairments of $3.6 million related to long-lived assets 
associated  with  seven  of  our  stores  located  in  Puerto  Rico,  which  is  discussed  in  further  detail  below.    If  actual 
operating results or market conditions differ from those anticipated, the carrying value of certain of our assets may 
prove unrecoverable and we may incur additional impairment charges in the future.  

We  operate  nine  stores  in  Puerto  Rico.    Puerto  Rico  is  experiencing  an  economic  crisis  characterized  by  a  deep 
recession and defaults on its public sector debt.  During the fourth quarter of fiscal 2016, based on our review of the 
recoverability  of  long-lived  assets  in  our  Puerto  Rico  stores,  we  recorded  impairment  charges  of  $3.6  million  on 
seven of these nine stores.  Subsequent to this impairment, the long-lived assets in our nine Puerto Rico stores had a 
combined  aggregate  net  book  value  of  $765,000  as  of  January  28,  2017.    We  will  continue  to  assess  the 
recoverability of the long-lived assets in our Puerto Rico stores and continue to monitor further developments in the 
economic environment on the island.   

Insurance  Reserves  –  We  self-insure  a  significant  portion  of  our  workers’  compensation,  general  liability  and 
employee  health  care  costs  and  also  maintain  insurance  in  each  area  of  risk  protecting  us  from  individual  and 
aggregate  losses  over  specified  dollar  values.    We  review  the  liability  reserved  for  our  self-insured  portions  on  a 
quarterly  basis,  taking  into  consideration  a  number  of  factors,  including  historical  claims  experience,  severity 
factors, statistical trends and, in certain instances, valuation assistance provided by independent third parties.  Our 
self-insurance reserves include estimates of both claims filed, carried at their expected ultimate settlement value, and 
claims  incurred  but  not  yet  reported.    As  of  January  28,  2017  and  January  30,  2016,  our  self-insurance  reserves 
totaled $3.4 million and $3.3 million, respectively.  While we believe that the recorded amounts are adequate, there 
can  be  no  assurance  that  changes  to  management’s  estimates  will  not  occur  due  to  limitations  inherent  in  the 

23 

 
 
 
 
 
 
estimating  process.    If  actual  results  are  not  consistent with  our  estimates  or  assumptions,  we  may  be  exposed  to 
future losses or gains that could be material. 

Income  Taxes  –  As  part  of  the  process  of  preparing  our  consolidated  financial  statements,  we  are  required  to 
estimate our current and future income taxes for each tax jurisdiction in which we operate.  Significant judgment is 
required in determining our annual tax expense and evaluating our tax positions.  As a part of this process, deferred 
tax  assets  and  liabilities  are  recognized  based  on  the  difference  between  the  consolidated  financial  statement 
carrying amounts of existing assets and liabilities and their respective tax basis.  Our temporary timing differences 
relate  primarily  to  inventory,  depreciation,  accrued  expenses,  deferred  lease  incentives  and  stock-based 
compensation.    Deferred  tax  assets  and  liabilities  are  measured  using  the  tax  rates  enacted  and  expected  to  be  in 
effect  in  the  years  when  those  temporary  differences  are  expected  to  reverse.    Deferred  tax  assets  are  reduced,  if 
necessary, by a valuation allowance to the extent future realization of those tax benefits are uncertain.   

We  are  also  required  to  make  many  subjective  assumptions  and  judgments  regarding  our  income  tax  exposures 
when accounting for uncertain tax positions associated with our income tax filings.  We must presume that taxing 
authorities  will  examine  all  uncertain  tax  positions  and  that  they  have  full  knowledge  of  all  relevant  information.  
However,  interpretations of guidance  surrounding  income  tax  laws  and  regulations  are often  complex,  ambiguous 
and frequently change over time and a number of years may elapse before a particular issue is resolved.  As such, 
changes in our subjective assumptions and judgments can materially affect amounts recognized in our consolidated 
financial  statements.    Although  we  believe  we  have  adequately  provided  for  all  uncertain  tax  positions,  tax 
authorities could assess tax liabilities greater or less than our accrued positions for open tax periods.   

Results of Operations 

The following table sets forth our results of operations expressed as a percentage of net sales for the following fiscal 
years: 

Net Sales 
Cost of sales (including buying, distribution, and  
   occupancy costs) 
Gross profit 
Selling, general and  
   administrative expenses 
Operating income 
Interest income 
Interest expense 
Income before income taxes 
Income tax expense 
Net income 

2016 

100.0% 

2015 

100.0% 

2014 

100.0% 

71.1 
28.9 

25.1 
3.8 
(0.0) 
0.0 
3.8 
1.4 
2.4% 

70.5 
29.5 

24.8 
4.7 
(0.0) 
0.0 
4.7 
1.8 
2.9% 

70.9 
29.1 

24.6 
4.5 
(0.0) 
0.0 
4.5 
1.8 
2.7% 

In  the  regular  course  of  business,  we  offer  our  customers  sales  incentives  including  coupons,  discounts,  and  free 
merchandise.  Sales are recorded net of such incentives and returns and allowances.  If an incentive involves free 
merchandise, that merchandise is recorded as a zero sale and the cost is included in cost of sales.  Comparable store 
sales for the periods indicated below include stores that have been open for 13 full months after such store’s grand 
opening  prior  to  the  beginning  of  the  period,  including  those  stores  that  have  been  relocated  or  remodeled.  
Therefore,  stores  opened  or  closed  during  the  periods  indicated  are  not  included  in  comparable  store  sales.    We 
include e-commerce sales in our comparable store sales as a result of our multi-channel retailer strategy.  Due to our 
multi-channel retailer strategy, we view the e-commerce sales as an extension of our physical stores. 

2016 Compared to 2015 

Net Sales 

Net sales increased $17.1 million to $1.001 billion for fiscal 2016, a 1.7% increase, from net sales of $984.0 million 
for fiscal 2015.  Of the $17.1 million increase in net sales, approximately $23.3 million was attributable to the 39 

24 

 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
 
 
 
new stores we opened since the beginning of fiscal 2015 and $4.7 million was attributable to our 0.5% increase in 
comparable store sales.  These increases were partially offset by the loss of $10.9 million in sales from the 24 stores 
closed since the beginning of fiscal 2015.   Contributing to our net sales increase were increases in our conversion 
rate, average sales per transaction, average units per transaction and average unit retail, despite a mid-single digit 
decline in store traffic.    

Gross Profit 

Gross  profit  decreased  $1.3  million  to  $289.2  million  in  fiscal  2016.    Our  gross  profit  margin  in  fiscal  2016 
decreased  to  28.9%  from  29.5%  in  the  prior  fiscal  year.    Our  merchandise  margin  decreased  0.6%  while  buying, 
distribution and occupancy costs, as a percentage of sales, remained flat compared to prior year.  Our merchandise 
margin decreased primarily due to an increase in expenses related to our multi-channel sales initiatives.  

Selling, General and Administrative Expenses 

Selling,  general  and  administrative  expenses  increased  $7.4  million  to  $251.3  million  in  fiscal  2016  compared  to 
$243.9 million in the prior year.  As a percentage of sales, these expenses increased to 25.1% in fiscal 2016 from 
24.8% in fiscal 2015.  Significant changes in expense between the periods included the following: 
  On  an  overall  basis,  the  net  change  in  selling,  general  and  administrative  expenses  was  primarily  driven  by 
increases in non-cash impairments and fixed asset write-offs, wages, other employee benefits, advertising and 
depreciation  expense,  partially  offset  by  reductions  in  incentive  compensation  and  employee  health  care 
expense in addition to an increase in insurance proceeds received in fiscal 2016 compared to the prior year.                 

  We incurred additional selling expense of $2.3 million during fiscal 2016 compared to the prior year related to 
the operation of 39 new stores opened since the beginning of fiscal 2015, net of expense reductions associated 
with the closure of 24 stores since the beginning of the same period. 

  Stock-based  compensation  expense  increased  $120,000  in  fiscal  2016  compared  to  fiscal  2015.    This  was 
primarily  attributable  to  the  expense  related  to  performance  and  service-based  stock  awards  granted  in  fiscal 
2016,  partially  offset  by  management  adjustments  related  to  the  timing  and  probability  of  the  vesting  of 
performance-based  stock  awards  and  the  net  impact  of  the  related  adjustments  on  stock-based  compensation 
expense. 
Incentive compensation decreased $2.0 million in fiscal 2016 compared to the prior year.  This decrease was 
primarily  attributable  to  lower  financial  performance  against  the  defined  metrics  associated  with  our 
performance-based compensation during fiscal 2016. 

 

In fiscal 2016, pre-opening costs included in selling, general and administrative expenses were $886,000, or 0.09% 
as a percentage of sales, compared to $1.2 million, or 0.10% as a percentage of sales, for fiscal 2015.  We opened 19 
stores during fiscal 2016 at an average cost of $47,000 compared to 20 stores last year at an average cost of $60,000.  
Pre-opening costs, such as advertising, payroll and supplies, incurred prior to the opening of a new store are charged 
to expense in the period in which they are incurred.  The total amount of pre-opening expense incurred will vary by 
store depending on the specific market and the promotional activities involved.     

The  portion  of  store  closing  costs  and  non-cash  asset  impairment  charges  included  in  selling,  general  and 
administrative expenses for fiscal 2016 was $5.6 million or 0.6% as a percentage of sales.  Store closing costs in 
fiscal  2016  were  related  to  the  nine  stores  we  closed  in  fiscal  2016  and  acceleration  of  expenses  associated  with 
management’s determination to close certain underperforming stores in future periods.  We recorded impairments of 
long-lived  assets  totaling $4.5  million  in  fiscal  2016.   Of  the $4.5  million, $3.6  million related  to  impairments  of 
long-lived assets associated with seven of our stores located in Puerto Rico. The portion of store closing costs and 
non-cash asset impairment charges included in selling, general and administrative expenses for fiscal 2015 was $2.8 
million, or 0.3% as a percentage of sales.  Store closing costs in fiscal 2015 were related to the 15 stores we closed 
in  fiscal  2015  and  acceleration  of  expenses  associated  with  management’s  determination  to  close  certain 
underperforming  stores  in  future  periods.    We  recorded  impairments  of  long-lived  assets  totaling  $1.0  million  in 
fiscal 2015.  The timing and actual amount of expense recorded in closing a store can vary significantly depending, 
in part, on the period in which management commits to a closing plan, the remaining basis in the fixed assets to be 
disposed of at closing and the amount of any lease buyout. 

25 

 
 
 
 
 
 
 
 
Income Taxes 

The  effective  income  tax  rate  for  fiscal  2016  was  37.7%  compared  to  38.1%  for  fiscal  2015.    Our  provision  for 
income tax expense is based on the current estimate of our annual effective tax rate. 

2015 Compared to 2014 

Net Sales 

Net sales increased $43.8 million to $984.0 million for fiscal 2015, a 4.7% increase, from net sales of $940.2 million 
for fiscal 2014.  Of the $43.8 million increase in net sales, approximately $36.5 million was attributable to the 51 
new stores we opened since the beginning of fiscal 2014 and $26.7 million was attributable to our 3.0% increase in 
comparable store sales.  These increases were partially offset by the loss of $19.4 million in sales from the 22 stores 
closed since the beginning of fiscal 2014.   Our increase included high single digit comparable store sales increases 
in our women’s fashion boot and sandal categories as well as  mid-single digit increases in men’s boots and adult 
athletics.  Additionally, we benefited from a combination of higher conversion rates, average unit retail, and average 
sales per transaction, which were offset by a mid-single digit decline in traffic.    

Gross Profit 

Gross  profit  increased  $16.8  million  to  $290.5  million  in  fiscal  2015.    The  gross  profit  margin  in  fiscal  2015 
increased  to  29.5%  from  29.1%  in  the  prior  fiscal  year.    Our  merchandise  margin  increased  0.1%  while  buying, 
distribution  and  occupancy  costs,  as  a  percentage  of  sales,  decreased  0.3%  due  to  leveraging  expenses  against  a 
higher sales base.   

Selling, General and Administrative Expenses 

Selling, general and administrative expenses increased $12.1 million in fiscal 2015 to $243.9 million, primarily due 
to  an  additional  $4.8  million  in  incremental  expense  in  fiscal  2015  related  to  the  operation  of  new  stores,  net  of 
expense reductions for stores that have closed since the beginning of fiscal 2014.  Incentive compensation, inclusive 
of stock-based compensation, increased $4.4 million in fiscal 2015 compared to fiscal 2014.  Of this increase, $1.8 
million  was  attributable  to  higher  financial  performance  against  the  defined  metrics  associated  with  our 
performance-based cash compensation.  The remaining increase of $2.6 million was mainly attributable to additional 
expense for performance-based awards granted in fiscal 2015 and our reversal of $2.3 million of cumulative prior 
period expense recorded in fiscal 2014 for certain performance-based restricted stock grants that were deemed not 
probable to vest prior to their expiration. The reversal of expense recorded in fiscal 2014 did not recur in 2015.  We 
also experienced an increase in self-insured health care costs of $1.8 million in fiscal 2015 when compared to last 
year.  Costs related to our self-insured health care programs are subject to a significant degree of volatility.  

In fiscal 2015, pre-opening costs included in selling, general and administrative expenses were $1.2 million, or 0.1% 
as a percentage of sales, compared to $2.1 million, or 0.2% as a percentage of sales, for fiscal 2014.  We opened 20 
stores during fiscal 2015 at an average cost of $60,000 compared to 31 stores last year at an average cost of $68,000.  
Pre-opening costs, such as advertising, payroll and supplies, incurred prior to the opening of a new store are charged 
to expense in the period in which they are incurred.  The total amount of pre-opening expense incurred will vary by 
store depending on the specific market and the promotional activities involved.     

The  portion  of  store  closing  costs  and  non-cash  asset  impairment  charges  included  in  selling,  general  and 
administrative expenses for fiscal 2015 was $2.8 million or 0.3% as a percentage of sales.  These costs related to the 
closing  of  15  stores,  non-cash  asset  impairment  of  certain  underperforming  stores  and  acceleration  of  expenses 
associated with management’s determination to close certain underperforming stores in future periods.  The portion 
of  store  closing  costs  and  non-cash  asset  impairment  charges  included  in  selling,  general  and  administrative 
expenses for fiscal 2014 was $1.5 million or 0.2% as a percentage of sales.  These costs related to the closing of 
seven stores, non-cash asset impairment of certain underperforming stores and acceleration of expenses associated 
with management’s determination to close certain underperforming stores in future periods.  The timing and actual 
amount  of  expense  recorded  in  closing  a  store  can  vary  significantly  depending,  in  part,  on  the  period  in  which 

26 

 
 
 
 
 
 
 
 
 
 
 
management commits to a closing plan, the remaining basis in the fixed assets to be disposed of at closing and the 
amount of any lease buyout. 

Income Taxes 

The  effective  income  tax  rate  for  fiscal  2015  was  38.1%  compared  to  38.8%  for  fiscal  2014.    Our  provision  for 
income tax expense is based on the current estimate of our annual effective tax rate. 

Liquidity and Capital Resources  

Our sources and uses of cash are summarized as follows: 

(In thousands) 

2016 

2015 

2014 

Net income  
Depreciation and amortization 
Stock-based compensation 
Deferred income taxes 
Lease incentives 
Changes in operating assets and liabilities 
Other operating activities 
Net cash provided by operating activities 
Net cash used in investing activities 
Net cash used in financing activities 
Net (decrease) increase in cash and cash equivalents 

$ 

$ 

23,517 
23,699 
3,822 
(1,381)
3,825 
10,132 
175 
63,789 
(21,832)
(47,827)
(5,870)

  $ 

  $ 

28,767 
23,078 
3,702 
(3,035) 
6,604 
2,840 
(3,401) 
58,555 
(27,651) 
(23,466) 
7,438 

  $ 

  $ 

25,527 
20,063 
1,064 
(550)
8,307 
3,209 
34 
57,654 
(32,457)
(12,074)
13,123 

We  anticipate  that  our  existing  cash  and  cash  flows  from  operations  will  be  sufficient  to  fund  our  planned  store 
expansion along with other capital expenditures, working capital needs, potential dividend payments, potential share 
repurchases under our share repurchase program, and various other commitments and obligations, as they arise, for 
at least the next 12 months.   

Cash Flow - Operating Activities 

Our  net  cash  provided  by  operating  activities  was  $63.8  million,  $58.6  million  and  $57.7  million  in  fiscal  years 
2016, 2015 and 2014, respectively.  These amounts reflect our income from operations adjusted for non-cash items 
and working capital changes.  Working capital was $265.5 million, $282.1 million and $276.0 million at January 28, 
2017, January 30, 2016 and January 31, 2015, respectively.  Working capital decreased $16.6 million at January 28, 
2017  compared  to  January  30,  2016  primarily  due  to  a  $13.2  million  decrease  in  merchandise  inventories.    The 
current ratio was 4.1, 4.2 and 4.3 at January 28, 2017, January 30, 2016 and January 31, 2015, respectively.  

Cash Flow - Investing Activities 

Our cash outflows for investing activities were primarily for capital expenditures.  During fiscal 2016, we expended 
$21.8  million  for  the  purchase  of  property  and  equipment,  of  which  $16.4  million  was  for  the  construction  and 
fixturing of new stores, remodeling and relocations.  During fiscal 2015, we expended $27.9 million for the purchase 
of property and equipment, of which $18.2 million was for the construction and fixturing of new stores, remodeling 
and  relocations.    During  fiscal  2014,  we  expended  $33.5  million  for  the  purchase  of  property  and  equipment,  of 
which  $27.2  million  was  for  the  construction  of  new  stores,  remodeling  and  relocations.    The  remaining  capital 
expenditures in all periods were for continued investments in technology and normal asset replacement activities.   

Cash Flow - Financing Activities 

Cash outflows for financing activities have represented cash dividend payments and share repurchases.  Shares of 
our common stock can be either acquired as part of a publicly announced repurchase program or withheld by us in 
connection  with  employee  payroll  tax  withholding upon  the  vesting  of  restricted  stock awards.   Our cash  inflows 

27 

 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
from financing activities have represented proceeds from the issuance of shares as a result of stock option exercises 
and purchases under our Employee Stock Purchase Plan.   

During fiscal 2016, net cash used in financing activities was $47.8 million compared to net cash used in financing 
activities  of  $23.5  million  during  fiscal  2015  and  $12.1  million  in  fiscal  2014.    The  increase  in  cash  used  in 
financing  activities  in  fiscal  2016  was  primarily  attributable  to  the  $42.6  million  of  common  stock  repurchased 
under our share repurchase program in fiscal 2016.  There was $18.8 million of common stock repurchased under 
the  share  repurchase  program  in  fiscal  2015  and  $7.5  million  of  common  stock  repurchased  under  the  share 
repurchase program during fiscal 2014. 

Store Openings and Closings – Fiscal 2016 

We  aim  to  realize  positive  long-term  financial  performance  for  our  store  portfolio.    We  utilize  a  formal  review 
process in our evaluation of potential new store sites as well as for decisions surrounding leases on existing store 
locations.  Our approach is both qualitative and quantitative in nature.  We look to continually enhance this process 
with tools such as real estate software used for portfolio analysis that aid in identifying viable locations for future 
expansion and identifying potential store closings and relocations.    

In fiscal 2016, we opened 19 new stores.  On a per-store basis, the initial inventory investment for stores opened 
averaged $438,000, capital expenditures averaged $456,000 and lease incentives received from landlords averaged 
$188,000.   

Pre-opening  expenses  included  in  cost  of  sales  and  selling,  general  and  administrative  expenses  totaled 
approximately  $1.6  million  for  fiscal  2016,  or  an  average  of  $85,000  per  store.    Items  classified  as  pre-opening 
expenses include rent, freight, advertising, salaries and supplies.  During fiscal 2015 we opened 20 new stores and 
expended $1.9 million, or an average of $96,000 per store.  The decrease in the average expense per new store was 
primarily the result of a decrease in pre-opening advertising expense.      

We  closed  nine  stores  during  fiscal  2016  and  15  stores  during  fiscal  2015.    Store  closing  costs  for  these  stores 
totaled  $375,000  in  fiscal  2016  and  $817,000  in  fiscal  2015.    These  costs  included  normal  costs  associated  with 
closing a store, non-cash asset impairment of certain underperforming stores and acceleration of expenses associated 
with management’s determination to close certain underperforming stores in future periods.  The timing and actual 
amount of expense recorded in closing an individual store can vary significantly depending, in part, on the period in 
which management commits to a closing plan, the remaining basis in the fixed assets to be disposed of at closing 
and the cost incurred in terminating the lease. 

Capital Expenditures – Fiscal 2017                 

Capital expenditures are expected to be $22 million to $23 million in fiscal 2017.  Of our total capital expenditures, 
between  $10  million  and  $11  million  are  expected  to  be  used  for  new  store  construction  and  fixturing, 
approximately $2 million will be used for store relocations and approximately $4 million will be used to remodel 
approximately 5% of our existing store base.  Lease incentives to be received from landlords are expected to range 
from approximately $4 million to $5 million.  The remaining capital expenditures are expected to be incurred for 
various  other  store  improvements,  continued  investments  in  technology  and  normal  asset  replacement  activities.  
The actual amount of cash required for capital expenditures for store operations depends in part on the number of 
new stores opened and relocated, the amount of lease incentives, if any, received from landlords and the number of 
stores remodeled.  The number of new store openings and relocations will be dependent upon, among other things, 
the  availability  of  desirable  locations,  and  the  negotiation  of  acceptable  lease  terms  and  general  economic  and 
business conditions affecting consumer spending in areas we target for expansion. 

28 

 
 
 
 
 
 
 
  
 
 
Store Openings and Closings – Fiscal 2017  

During  fiscal  2017,  we  anticipate  opening  approximately  20  new  stores  and  relocating  two  store  locations.  
Although our traditional store prototype utilizes between 8,000 and 11,000 square feet of leased area, we have begun 
to  roll  out  scalable  store  prototypes  that  reflect  the  diverse  population  densities  of  our  markets.    These  scalable 
prototypes utilize a wide range of leased space based on sales potential and opportunistic space availability.  Capital 
invested  in  new  stores  in  fiscal  2017  is  expected  to  average  approximately  $436,000  with  landlord  incentives 
averaging $131,000.  The average initial inventory investment in our stores is expected to range from $236,000 to 
$569,000 depending on the size and sales expectation of the store and the timing of the new store opening.   

Pre-opening  expenses  included  in  cost  of  sales  and  selling,  general  and  administrative  expenses  are  expected  to 
increase slightly in fiscal 2017 compared to fiscal 2016, averaging approximately $90,000 per store.  

As we enter fiscal 2017, we currently expect to close approximately 15 stores.  Depending upon the results of lease 
negotiations  with  certain  landlords  of  underperforming  stores,  we  may  increase  or  decrease  the  number  of  store 
closures  in  future  periods.    The  timing  and  actual  amount  of  expense  recorded  in  closing  a  store  can  vary 
significantly depending, in part, on the period in which management commits to a closing plan, the remaining basis 
in the fixed assets to be disposed of at closing and the cost incurred in terminating the lease.  We will continue to 
review our annual store growth rate based on our view of the internal and external opportunities and challenges in 
the marketplace.   

Dividends  

In fiscal 2016 four quarterly cash dividends were approved and paid. The first quarter dividend was in the amount of 
$0.065 per share and the dividends paid for the remaining three quarters were increased to $0.07 per share. During 
fiscal 2015, the first quarter dividend was in the amount of $0.06 per share and the dividends for the remaining three 
quarters were $0.065 per share.  During fiscal 2014, four quarterly cash dividends were approved and paid, each in 
the amount of $0.06 per share.  During fiscal years 2016, 2015 and 2014, we returned $5.0 million, $5.0 million and 
$4.8 million, respectively, in cash to our shareholders through our quarterly dividends.   

The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.  Our credit agreement permits the payment of cash dividends as long as no default or event of default 
exists under the credit agreement and the aggregate amount of cash dividends for a fiscal year do not exceed $10 
million. 

Share Repurchase Program 

On December 6, 2016, our Board of Directors authorized a new share repurchase program for up to $50 million of 
outstanding common stock, effective January 1, 2017. The purchases may be made in the open market or through 
privately negotiated transactions, from time-to-time through December 31, 2017, and in accordance with applicable 
laws,  rules  and  regulations.  On  January  27,  2017,  we  entered  into  a  stock  repurchase  plan  for  the  purpose  of 
repurchasing  shares  of  our  common  stock  in  accordance  with  guidelines  specified  under  Rule  10b5-1  of  the 
Exchange Act (the “Rule 10b5-1 Plan”).  The Rule 10b5-1 Plan was established pursuant to, and as part of, our share 
repurchase  program  and  permits  shares  to  be  repurchased  in  accordance  with  pre-determined  criteria  when 
repurchases would otherwise be prohibited, such as during self-imposed blackout periods, or under insider trading 
laws. The share repurchase program may be amended, suspended or discontinued at any time and does not commit 
us to repurchase shares of our common stock. We have funded, and intend to continue to fund, the share repurchase 
program  from  cash  on  hand,  and  any  shares  acquired  will  be  available  for  stock-based  compensation  awards  and 
other  corporate  purposes.    The  actual  number  and  value  of  the  shares  to  be  purchased  will  depend  on  the 
performance of our stock price and other market conditions.  As of January 28, 2017, approximately 284,000 shares 
at an aggregate cost of $7.2 million had been repurchased under the new share repurchase program. 

The new share repurchase program replaced the prior $50 million share repurchase program that was authorized in 
December 2015 and expired in accordance with its terms on December 31, 2016. At its expiration, we had purchased 
approximately 1.6 million shares at an aggregate cost of $39.7 million under the prior repurchase program. 

29 

 
 
 
 
 
 
 
 
 
 
Contractual Obligations  

Significant contractual obligations as of January 28, 2017 and the fiscal years in which payments are due include: 

(In thousands) 

Payments Due By Fiscal Year 

Contractual Obligations 
Letters of credit 
Operating leases 
Purchase commitments 
Deferred compensation 
Total contractual obligations 

Total 

$ 

1,006   $ 

373,018  
  401,962  
10,465  

$ 

786,451

  $ 

2017 

1,006
69,772 
394,294  
1,030
466,102

2018 & 
2019 

2020 & 
2021 

2022 and 
after 

  $ 

-
117,171 

  $ 

4,277   
27 
  $      121,475

  $ 

-    $ 

-
93,107 
18
9,394
  $      102,519

92,968   
3,373   
14   
  96,355 

For purposes of our contractual obligations table above, we have assumed that we will make all payments scheduled 
or  reasonably  estimated  to  be  made  under  those  obligations  that  have  a  determinable  expiration  date.    We  have 
disregarded the possibility that such obligations may be prematurely terminated or extended, whether automatically 
by  the  terms  of  the  obligation  or  by  agreement  between  us  and  the  counterparty,  due  to  the  speculative  nature  of 
premature  termination  or  extension.    Except  for  operating  leases,  the  balances  included  in  the  “2022  and  after” 
column  of  the  contractual  obligations  table  includes  amounts  where  we  are  not  able  to  reasonably  estimate  the 
timing of the potential future payments.  Estimated interest payments on our credit facility are not included in the 
above table as our credit facility provides for frequent borrowing and/or repayment activities, which does not lend 
itself to reliable forecasting for disclosure purposes.   

On  March  27,  2017  we  entered  into  a  second  amendment  of  our  current  unsecured  credit  agreement  (the  “Credit 
Agreement”) to extend the expiration date by five years and renegotiate certain terms and conditions.  The Credit 
Agreement, as amended, continues to provide for up to $50.0 million in cash advances and commercial and standby 
letters of credit with borrowing limits based on eligible inventory, which amount may be increased from time to time 
by up to an additional $50.0 million, without the consent of any lender, if certain conditions are met.  The Credit 
Agreement contains covenants which stipulate:  (1) Total Shareholders’ Equity will not fall below $250.0 million at 
the end of each fiscal quarter; (2) the ratio of funded debt plus three times rent to EBITDA plus rent will not exceed 
2.5  to  1.0;  (3)  cash  dividends  for  a  fiscal  year  will  not  exceed  $10  million;  and,  (4)  Distributions  in  the  form  of 
redemptions of Equity Interests can be made solely with cash on hand so long as before and immediately after such 
distributions  there  are  no  revolving  loans  outstanding.    Should  a  default  condition  be  reported,  the  lenders  may 
preclude additional borrowings and call all loans and accrued interest at their discretion.  The credit facility bears 
interest, at our option, at (1) the agent bank’s prime rate as defined in the Credit Agreement plus 1%, with the prime 
rate defined as the greater of (a) the Federal Fund rate plus 0.50% or (b) the interest rate announced from time to 
time by the agent bank as its “prime rate” or (2) LIBOR plus 1.25% to 2.50%, depending on our achievement of 
certain  performance  criteria.    A  commitment  fee  is  charged  at  0.20%  to  0.35%  per  annum,  depending  on  our 
achievement  of  certain  performance  criteria,  on  the  unused  portion  of  the  bank  group’s  commitment.    The  Credit 
Agreement expires on March 27, 2022.   

Our previously  amended  Credit  Agreement  contained  covenants which stipulated:  (1) Total  Shareholders’  Equity, 
adjusted for the effect of any share repurchases, will not fall below that of the prior fiscal year-end; (2) the ratio of 
funded debt plus three times rent to EBITDA plus rent will not exceed 2.5 to 1.0; and (3) cash dividends for a fiscal 
year will not exceed 30% of consolidated net income for the immediately preceding fiscal year, and in no event may 
the total distributions in any fiscal year exceed 25% of the prior year’s ending net worth.  We were in compliance 
with these covenants as of January 28, 2017. 

There were no borrowings outstanding under the credit facility and letters of credit outstanding were $1.0 million at 
January 28, 2017.   

See Note 6 – “Long-Term Debt”, Note 7 – “Leases”, Note 8 – “Income Taxes” and Note 9 – “Employee Benefit 
Plans” to our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this report for a further 
discussion of our contractual obligations.   

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
   
   
 
 
 
   
   
 
 
 
 
   
 
 
Off-Balance Sheet Arrangements 

There  were  no  assignments  of  operating  leases  to  third  parties  in  fiscal  2016.    We  assigned  four  store  operating 
leases to separate third parties during fiscal 2015.  Based on the terms of the assignments, we are not liable to the 
landlords for obligations accruing after the date of these assignments in connection with these locations.  Except for 
operating leases entered into in the normal course business, we did not have any off-balance sheet arrangements as 
of January 28, 2017.  See Note 7 – “Leases” to our Notes to Consolidated Financial Statements contained in PART 
II, ITEM 8 of this report for further discussion of our lease obligations. 

Seasonality 

Our quarterly results of operations have fluctuated, and are expected to continue to fluctuate in the future, primarily 
as a result of seasonal variances and the timing of sales and costs associated with opening new stores.  Non-capital 
expenditures, such as advertising and payroll, incurred prior to the opening of a new store are charged to expense as 
incurred.    Therefore,  our  results  of  operations  may  be  adversely  affected  in  any  quarter  in  which  we  incur  pre-
opening expenses related to the opening of new stores. 

We  have  three  distinct  peak  selling  periods:  Easter,  back-to-school  and  Christmas.    To  prepare  for  our  peak 
shopping  seasons,  we  must  order  and  keep  in  stock  significantly  more  merchandise  than  we  would  carry  during 
other parts of the year.  Any unanticipated decrease in demand for our products during these peak shopping seasons 
could  require  us  to  sell  excess  inventory  at  a  substantial  markdown,  which  could  reduce  our  net  sales  and  gross 
margins and negatively affect our profitability.  Our operating results depend significantly upon the sales generated 
during these periods.   

New Accounting Pronouncements 

Recent accounting pronouncements applicable to our operations are contained in Note 2 – “Summary of Significant 
Accounting Policies,” contained in the Notes to Consolidated Financial Statements included in PART II, item 8 of 
this report.  

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

We are exposed to market risk in that the interest payable on our credit facility is based on variable interest rates and 
therefore  is  affected  by  changes  in  market  rates.    We  do  not  use  interest  rate  derivative  instruments  to  manage 
exposure to changes in market interest rates.  We had no borrowings under our credit facility during fiscal 2016 or 
fiscal 2015.  

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

The information required by this item appears beginning on page 33.   

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 
Shoe Carnival, Inc. 
Evansville, Indiana 

We have audited the accompanying consolidated balance sheets of Shoe Carnival, Inc. and subsidiaries 
(the "Company") as of January 28, 2017 and January 30, 2016, and the related consolidated statements of 
income, shareholders' equity, and cash flows for each of the three years in the period ended January 28, 
2017. Our audits also included the financial statement schedule listed in the Index at Item 15. These 
financial statements and financial statement schedule are the responsibility of the Company's 
management. Our responsibility is to express an opinion on the financial statements and financial 
statement schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether the financial statements are free of material misstatement. An audit includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. We believe that our audits 
provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 
position of Shoe Carnival, Inc. and subsidiaries as of January 28, 2017 and January 30, 2016, and the 
results of their operations and their cash flows for each of the three years in the period ended January 28, 
2017, in conformity with accounting principles generally accepted in the United States of America. Also, 
in our opinion, such financial statement schedule, when considered in relation to the basic consolidated 
financial statements taken as a whole, presents fairly, in all material respects, the information set forth 
therein. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight 
Board (United States), the Company's internal control over financial reporting as of January 28, 2017, 
based on the criteria established in Internal Control — Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 29, 
2017 expressed an unqualified opinion on the Company's internal control over financial reporting. 

/s/ DELOITTE & TOUCHE LLP 
Indianapolis, Indiana 
March 29, 2017 

32 

 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Consolidated Balance Sheets 
(In thousands, except share data) 

Assets 
Current Assets: 
   Cash and cash equivalents 
   Accounts receivable 
   Merchandise inventories 
   Deferred income taxes 
   Other 
Total Current Assets 
Property and equipment – net 
Deferred income taxes 
Other noncurrent assets 
Total Assets 

Liabilities and Shareholders’ Equity 
Current Liabilities: 
   Accounts payable 
   Accrued and other liabilities 
Total Current Liabilities 
Deferred lease incentives 
Accrued rent 
Deferred compensation 
Other 
Total Liabilities 

Shareholders’ Equity: 
   Common stock, $.01 par value, 50,000,000 shares authorized, 
20,569,198 and 20,604,178 shares issued, respectively 

   Additional paid-in capital 
   Retained earnings 
   Treasury stock, at cost, 2,433,925 and 955,612 shares, respectively 
Total Shareholders’ Equity 
Total Liabilities and Shareholders’ Equity 

See notes to consolidated financial statements. 

January 28, 
2017 

January 30, 
2016 

$ 

$ 

$ 

$ 

  $ 

  $ 

  $ 

62,944 
4,424 
279,646 
0 
4,737 
351,751 
96,216 
9,600 
911 
458,478 

67,808 
18,488 
86,296 
30,751 
11,255 
10,465 
829 
139,596 

68,814 
2,131 
292,878 
1,061 
5,193 
370,077 
103,386 
7,158 
472 
481,093 

72,086 
15,848 
87,934 
31,971 
11,224 
9,612 
550 
141,291 

206 
65,272 
312,641 
(59,237) 
318,882 
458,478 

  $ 

206 
66,805 
294,308 
(21,517)
339,802 
481,093 

33 

 
 
 
 
 
   
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
 
   
 
Shoe Carnival, Inc. 
Consolidated Statements of Income 
(In thousands, except per share data) 

Net sales 
Cost of sales (including buying, 
   distribution and occupancy costs) 

Gross profit 
Selling, general and administrative expenses 

Operating income 
Interest income 
Interest expense 

Income before income taxes 
Income tax expense 

Net income 

Net income per share: 
Basic 
Diluted 

Weighted average shares: 
Basic 
Diluted 

See notes to consolidated financial statements. 

January 28, 
2017 

January 30, 
2016 

January 31, 
2015 

$ 

1,001,102 

  $ 

983,968 

  $ 

940,162 

711,867 

693,452 

666,483 

289,235 
251,323 

37,912 
(6)
169 

37,749 
14,232 

290,516 
243,883 

46,633 
(39) 
168 

46,504 
17,737 

273,679 
231,826 

41,853 
(14)
165 

41,702 
16,175 

23,517 

  $ 

28,767 

  $ 

25,527 

1.28 
1.28 

  $ 
  $ 

1.45 
1.45 

  $ 
  $ 

1.27 
1.27 

18,017 
18,022 

19,417 
19,427 

19,777 
19,791 

$ 

$ 
$ 

34 

 
 
 
 
 
 
   
   
 
 
   
 
   
 
 
   
   
 
 
 
   
 
   
 
 
   
   
 
   
   
 
 
   
   
 
   
   
 
   
   
 
   
   
 
 
 
   
 
   
 
 
   
   
 
   
   
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
   
 
   
 
 
 
   
   
 
 
   
 
   
 
 
   
   
 
   
   
 
 
   
   
 
Shoe Carnival, Inc. 
Consolidated Statements of Shareholders’ Equity 
(In thousands) 

Balance at 
   February 1, 2014 
Stock option exercises 
Dividends ($0.24 per share) 
Stock-based compensation 
   income tax benefit 
Employee stock purchase 
   plan purchases 
Restricted stock awards 
Shares surrendered by employees 
   to pay taxes on restricted stock 
Purchase of common stock for 
   Treasury 
Stock-based compensation 
   expense 
Net income 

Balance at 
   January 31, 2015 
Stock option exercises 
Dividends ($0.255 per share) 
Stock-based compensation 
   income tax benefit 
Employee stock purchase 
   plan purchases 
Restricted stock awards 
Shares surrendered by employees 
   to pay taxes on restricted stock 
Purchase of common stock for 
   Treasury 
Stock-based compensation 
   expense 
Net income 

Balance at 
   January 30, 2016 
Dividends ($0.275 per share) 
Stock-based compensation 
   income tax benefit 
Employee stock purchase 
   plan purchases 
Restricted stock awards 
Shares surrendered by employees 
   to pay taxes on restricted stock 
Purchase of common stock for 
   Treasury 
Stock-based compensation 
   expense 
Net income 
Balance at 
   January 28, 2017 

Issued 

20,482 
6 

2 
183 

Total 

316,872 
77 
(4,911)

68 

210 
0 

(55)

173 
258 

(55) 

Common Stock 
  Treasury  Amount

Additional 
Paid-In Capital

Retained 
Earnings 

Treasury 
Stock 

0  $ 
4 

205  $ 

66,600 
1 

$ 

250,070  $ 

(3)  $ 
76 

(4,911)

2 

9 
13 

(2)

(405)

68 

37 
(260) 

943 

20,673 

(381)
15 

207 

67,389 
(125) 

120 

20 
(3,980) 

(1)

(69) 

10 
212 

(3)

(809)

25,527 

270,686 

(5,145)

(7,533) 

(7,533)

943 
25,527 

331,198 
155 
(5,145)

120 

236 
0 

(86)

(7,084)   
280 

216 
3,981 

(86) 

(18,824) 

(18,824)

3,381 

28,767 

3,381 
28,767 

20,604 

(956)

206 

66,805 

294,308 
(5,184)

(21,517)   

339,802 
(5,184)

(35) 

10 
225 

(16)

(1,697)

3 

(10) 
(5,072) 

233 
5,072 

3 

223 
0 

(421) 

(421)

(42,604) 

(42,604)

3,546 

23,517 

3,546 
23,517 

20,569

(2,434) $ 

206  $ 

65,272 

$ 

312,641  $ 

(59,237)  $ 

318,882 

See notes to consolidated financial statements. 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Consolidated Statements of Cash Flows 
(In thousands) 

Cash Flows From Operating Activities 
   Net income 
   Adjustments to reconcile net income to net 
     cash provided by operating activities: 
     Depreciation and amortization 
     Stock-based compensation 
     Loss on retirement and impairment of assets, net 
     Deferred income taxes 
     Lease incentives 
     Other 
     Changes in operating assets and liabilities: 
       Accounts receivable 
       Merchandise inventories 
       Accounts payable and accrued liabilities 
       Other 
Net cash provided by operating activities 

Cash Flows From Investing Activities 
   Purchases of property and equipment 
   Proceeds from sale of property and equipment 
   Proceeds from note receivable 
Net cash used in investing activities 

Cash Flow From Financing Activities 
   Proceeds from issuance of stock 
   Dividends paid 
   Excess tax benefits from stock-based compensation 
   Purchase of common stock for treasury 
   Shares surrendered by employees to pay taxes on restricted stock   
Net cash used in financing activities 
Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

January 28, 
2017 

January 30, 
2016 

January 31, 
2015 

$ 

23,517

  $ 

28,767 

  $ 

25,527 

23,699
3,822
4,794
(1,381)
3,825
(4,619)

(2,293)
13,232
(982)
175
63,789 

(21,832)
0
0
(21,832)

223
(5,028)
3
(42,604)
(421)
(47,827)
(5,870)
68,814

23,078 
3,702 
1,770 
(3,035)     
6,604 
(5,171)     

588 
(5,001)     
6,530 
723 
58,555 

20,063 
1,064 
1,104 
(550) 
8,307 
(1,070) 

1,409 
(3,076) 
6,838 
(1,962) 
57,654 

(27,901)     
0 
250 
(27,651)     

(33,543) 
836 
250 
(32,457) 

391 
(5,037)     
90 
(18,824)     
(86)     
(23,466)     
7,438 
61,376 

287 
(4,828) 
55 
(7,533) 
(55) 
(12,074) 
13,123 
48,253 

Cash and Cash Equivalents at End of Year 

$ 

62,944

  $ 

68,814 

  $ 

61,376 

Supplemental disclosures of cash flow information: 
   Cash paid during year for interest 
   Cash paid during year for income taxes 
   Capital expenditures incurred but not yet paid 

See notes to consolidated financial statements. 

$ 
$ 
$ 

170
14,696
168

  $ 
  $ 
  $ 

168 
20,020 
677 

  $ 
  $ 
  $ 

166 
17,618 
1,596 

36 

 
 
 
 
 
 
   
 
   
   
 
   
 
   
 
   
   
 
   
   
 
   
   
 
   
 
   
   
 
   
 
 
   
 
   
 
 
   
   
 
   
 
   
   
 
   
   
 
   
   
 
 
   
 
   
 
   
 
   
   
 
   
   
 
   
 
 
 
   
 
   
 
 
 
   
 
   
 
 
   
   
 
   
 
   
   
 
   
   
 
   
 
   
   
 
   
   
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
   
 
   
 
 
 
   
   
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements 

Note 1 – Organization and Description of Business 

Our consolidated financial statements include the accounts of Shoe Carnival, Inc. and its wholly-owned subsidiaries 
SCHC,  Inc.  and  Shoe  Carnival  Ventures,  LLC,  and  SCLC,  Inc.,  a  wholly-owned  subsidiary  of  SCHC,  Inc. 
(collectively referred to as “we”, “our”, “us” or “Company”).  All intercompany accounts and transactions have been 
eliminated.  Our primary activity is the sale of footwear and related products through our retail stores in 35 states 
within the continental United States and in Puerto Rico.  We also offer online shopping on our e-commerce site at 
www.shoecarnival.com. 

Note 2 – Summary of Significant Accounting Policies 

Fiscal Year  

Our  fiscal  year  is  a  52/53  week  year  ending  on  the  Saturday  closest  to  January  31.    Unless  otherwise  stated, 
references  to  years  2016,  2015  and  2014  relate  to  the  fiscal  years  ended  January  28,  2017,  January  30,  2016  and 
January 31, 2015, respectively.   

Use of Estimates in the Preparation of Consolidated Financial Statements 

The  preparation  of  our  consolidated  financial  statements  in  conformity  with  generally  accepted  accounting 
principles in the United States of America requires management to make estimates and assumptions that affect the 
reported  amounts  of  certain  assets  and  liabilities  as  of  the  financial  statement  reporting  date  in  addition  to  the 
reported amounts of certain revenues and expenses for the reporting period.  The assumptions used by management 
in future estimates could change significantly due to changes in circumstances and actual results could differ from 
those estimates. 

Cash and Cash Equivalents 

We  had  cash  and  cash  equivalents  of  $62.9  million  at  January  28,  2017  and  $68.8  million  at  January  30,  2016.  
Credit and debit card receivables and receivables due from a third-party totaling $4.9 million and $5.5 million were 
included  in  cash  equivalents  at  January  28,  2017  and  January  30,  2016,  respectively.    Credit  and  debit  card 
receivables generally settle within three days; receivables due from a third-party generally settle within 15 days.   

We consider all short-term investments with an original maturity date of three months or less to be cash equivalents.  
As  of  January  28,  2017,  and  January  30,  2016,  all  invested  cash  was  held  in  a  money  market  account.    While 
investments are not considered by management to be at  significant risk, they could be impacted if the underlying 
financial  institutions  fail  or  are  subject  to  other  adverse  conditions  in  the  financial  markets.    To  date,  we  have 
experienced no loss or lack of access to either invested cash or cash held in our bank accounts. 

Fair Value of Financial Instruments and Non-Financial Assets 

Our financial assets as of January 28, 2017 and January 30, 2016 included cash and cash equivalents.  The carrying 
value  of  cash  and  cash  equivalents  approximates  fair  value  due  to  its  short-term  nature.    We  did  not  have  any 
financial liabilities measured at fair value for these periods.  Non-financial assets measured at fair value included on 
our  consolidated  balance  sheet  as  of  January  28,  2017  and  of  January  30,  2016  were  those  long-lived  assets  for 
which an impairment charge has been recorded.  We did not have any non-financial liabilities measured at fair value 
for these periods.  See Note 3 – “Fair Value Measurements” for further discussion.       

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements – continued 

Merchandise Inventories and Cost of Sales 

Merchandise inventories are stated at the lower of cost or market (LCM) using the first-in, first-out (FIFO) method.  
For  determining  market  value,  we  estimate  the  future  demand  and  related  sale  price  of  merchandise  contained  in 
inventory as of the balance sheet date.  The stated value of merchandise inventories contained on our consolidated 
balance  sheets  also  includes  freight,  certain  capitalized  overhead  costs  and  reserves.    Factors  considered  in 
determining if our inventory is properly stated at LCM includes, among others, recent sale prices, the length of time 
merchandise has been held in inventory, quantities of various styles held in inventory, seasonality of merchandise, 
expected consideration to be received from our vendors and current and expected future sales trends.  We reduce the 
value  of  our  inventory  to  its  estimated  net  realizable  value  where  cost  exceeds  the  estimated  future  selling  price.  
Material changes in the factors previously noted could have a significant impact on the actual net realizable value of 
our inventory and our reported operating results. 

Cost  of  sales  includes  the  cost  of  merchandise  sold,  buying,  distribution,  and  occupancy  costs,  inbound  freight 
expense,  provision  for  inventory  obsolescence,  inventory  shrink  and  credits  and  allowances  from  merchandise 
vendors.  Cost of sales related to our e-commerce orders include charges paid to a third party service provider in 
addition to the freight expense for delivering merchandise to our customer. 

Property and Equipment-Net 

Property  and  equipment  is  stated  at  cost.    Depreciation  and  amortization  of  property,  equipment  and  leasehold 
improvements are taken on the straight-line method over the shorter of the estimated useful lives of the assets or the 
applicable  lease  terms.    Lives  used  in  computing  depreciation  and  amortization  range  from  two  to  twenty  years.  
Expenditures for maintenance and repairs are charged to expense as incurred.  Expenditures that materially increase 
values,  improve  capacities  or  extend  useful  lives  are  capitalized.    Upon  sale  or  retirement,  the  costs  and  related 
accumulated depreciation or amortization are eliminated from the respective accounts and any resulting gain or loss 
is included in operations. 

We  periodically  evaluate  our  long-lived  assets  if  events  or  circumstances  indicate  the  carrying  value  may  not  be 
recoverable.  The carrying value of long-lived assets is considered impaired when the carrying value of the assets 
exceeds  the  expected  future  cash  flows  to  be  derived  from  their  use.    Assets  are  grouped,  and  the  evaluation 
performed, at the lowest level for which there are identifiable cash flows, which is generally at a store level.  If the 
estimated, undiscounted future cash flows for a store are determined to be less than the carrying value of the store’s 
assets,  an  impairment  loss  is  recorded  for  the difference  between  estimated  fair  value  and  carrying value.   Assets 
subject  to  impairment  are  adjusted  to  estimated  fair  value  and,  if  applicable,  an  impairment  loss  is  recorded  in 
selling, general and administrative expenses.  We estimate the fair value of our long-lived assets using store specific 
cash  flow  assumptions  discounted  by  a  rate  commensurate  with  the  risk  involved  with  such  assets  while 
incorporating  marketplace  assumptions.    Our  assumptions  and  estimates  used  in  the  evaluation  of  impairment, 
including current and future economic trends for stores, are subject to a high degree of judgment.  If actual operating 
results  or  market  conditions  differ  from  those  anticipated,  the  carrying  value  of  certain  of  our  assets  may  prove 
unrecoverable  and  we  may  incur  additional  impairment  charges  in  the  future.    Our  evaluations  resulted  in  the 
recording of non-cash impairment charges of approximately $4.5 million and $1.0 million in fiscal years 2016 and 
2015, respectively.   

Insurance Reserves 

We self-insure a significant portion of our workers’ compensation, general liability and employee health care costs 
and also maintain insurance in each area of risk, protecting us from individual and aggregate losses over specified 
dollar  values.    We  review  the  liability  reserved  for  our  self-insured  portions  on  a  quarterly  basis,  taking  into 
consideration a number of factors, including historical claims experience, severity factors, statistical trends and, in 
certain  instances,  valuation  assistance  provided  by  independent  third  parties.    Self-insurance  reserves  include 
estimates  of  claims  filed,  carried  at  their  expected  ultimate  settlement  value,  and  claims  incurred  but  not  yet 
reported.  As of January 28, 2017 and January 30, 2016, our self-insurance reserves totaled $3.4 million and $3.3 

38 

 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

million,  respectively.    We  record  self-insurance  reserves  as  a  component  of  selling,  general  and  administrative 
expenses  in  our  Consolidated  Statements  of  Income.    While  we  believe  that  the  recorded  amounts  are  adequate, 
there can be no assurance that changes to management’s estimates will not occur due to limitations inherent in the 
estimating  process.    If  actual  results  are  not  consistent with  our  estimates  or  assumptions,  we  may  be  exposed  to 
losses or gains that could be material.   

Deferred Lease Incentives 

All cash incentives received from landlords are recorded as deferred income and amortized over the life of the lease 
on a straight-line basis as a reduction of rental expense.   

Accrued Rent 

We are party to various lease agreements, which require scheduled rent increases over the initial lease term.  Rent 
expense for such leases is recognized on a straight-line basis over the initial lease term beginning the earlier of the 
start  date  of  the  lease  or  when  we  take  possession  of  the  property.    The  difference  between  rent  based  upon 
scheduled monthly payments and rent expense recognized on a straight-line basis is recorded as accrued rent.  

Revenue Recognition 

Revenue from sales of merchandise at our store locations is recognized at the time of sale.  We record revenue from 
our e-commerce sales, including shipping and handling fees, based on an estimated customer receipt date.  Our sales 
are  recorded  exclusive  of  sales  tax.    In  the  regular  course  of  business,  we  offer  our  customers  sales  incentives 
including  coupons,  discounts,  and  free  merchandise.    Sales  are  recorded  net  of  such  incentives  and  returns  and 
allowances.  If an incentive involves free merchandise, that merchandise is recorded as a zero sale and the cost is 
included in cost of sales.  Gift card revenue is recognized at the time of redemption. 

Consideration Received From a Vendor 

Consideration is primarily received from merchandise vendors.  Consideration is either recorded as a reduction of 
the  price  paid  for  the  vendor’s  products  and  recorded  as  a  reduction  of  our  cost  of  sales,  or  if  the  consideration 
represents  a  reimbursement  of  a  specific,  incremental  and  identifiable  cost,  then  it  is  recorded  as  an  offset  to  the 
same financial statement line item. 

Consideration  received  from  our  vendors  includes  co-operative  advertising/promotion,  margin  assistance,  damage 
allowances  and  rebates  earned  for  a  specific  level  of  purchases  over  a  defined  period.    Consideration  principally 
takes the form of credits that we can apply against trade amounts owed.   

Consideration received  after the  related  merchandise  has been  sold  is  recorded  as  an offset  to  cost of  sales  in  the 
period  negotiations  are  finalized.    For  consideration  received  on  merchandise  still  in  inventory,  the  allowance  is 
recorded as a reduction to the cost of on-hand inventory and recorded as a reduction of our cost of sales at the time 
of sale.  Should the allowances received exceed the incremental cost then the excess consideration is recorded as a 
reduction  to  the  cost  of  on-hand  inventory  and  allocated  to  cost  of  sales  in  future  periods  utilizing  an  average 
inventory turn rate.  

Store Opening and Start-up Costs 

Non-capital expenditures, such as advertising, payroll, supplies and rent, incurred prior to the opening of a new store 
are charged to expense in the period they are incurred.  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Advertising Costs 

Print, television, radio, outdoor and digital media costs are generally expensed when incurred.  Internal production 
costs are expensed when incurred and external production costs are expensed in the period the advertisement first 
takes  place.    Advertising  expenses  included  in  selling,  general  and  administrative  expenses  were  $42.9  million, 
$42.1 million and $41.6 million in fiscal years 2016, 2015 and 2014, respectively.  

Stock-Based Compensation 

We  recognize  compensation  expense  for  stock-based  awards  based  on  a  fair  value  based  method.    Stock-based 
awards  may  include  stock  options,  stock  appreciation  rights,  and  restricted  stock  awards  under  our  stock-based 
compensation plans.  Additionally, we recognize stock-based compensation expense for the discount on shares sold 
to  employees  through  our  employee  stock  purchase  plan.    This  discount  represents  the  difference  between  the 
market price and the employee purchase price.  Stock-based compensation expense is included in selling, general 
and administrative expense. 

We apply an estimated forfeiture rate in calculating the stock-based compensation expense for the period.  Forfeiture 
estimates are adjusted periodically based on the extent to which actual forfeitures differ, or are expected to differ, 
from previous estimates.   

Segment Information 

We  have  identified  each  retail  store  and  our  e-commerce  store  as  individual  operating  segments.    Our  operating 
segments have been aggregated and are reported as one reportable segment based on the similar nature of products 
sold, merchandising and distribution processes involved, target customers and economic characteristics.  Due to our 
multi-channel retailer strategy, we view our e-commerce sales as an extension of our physical stores. 

Income Taxes 

We compute income taxes using the asset and liability method, under which deferred income taxes are provided for 
the  temporary  differences  between  the  financial  reporting  basis  and  the  tax  basis  of  our  assets  and  liabilities.  
Deferred tax assets are reduced, if necessary, by a valuation allowance to the extent future realization of those tax 
benefits are uncertain.  We account for uncertain tax positions in accordance with current authoritative guidance and 
report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in 
a tax return.  We recognize interest expense and penalties, if any, related to uncertain tax positions in income tax 
expense. 

40 

 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Net Income Per Share 

The following table sets forth the computation of basic and diluted earnings per share as shown on the face of the 
accompanying consolidated statements of income.  

January 28, 2017 

Fiscal Year Ended 

January 30, 2016 

January 31, 2015 

(In thousands except per share data) 

Basic Earnings per Share: 

Net 
Income 

Shares

Per 
Share 
Amount

Net income 
Amount allocated to participating 
securities 
Net income available for basic 
common shares and basic earnings 
per share 

$  23,517 

(487)

Net 
Income 

$  28,767 

(566)

Per 
Share 
Amount

Shares

Net 
Income 

$  25,527 

(461)

Per 
Share 
Amount

Shares

$  23,030 

18,017 $ 

1.28 $  28,201 

19,417 $ 

1.45 $  25,066 

19,777 $ 

1.27

Diluted Earnings per Share: 
Net income 
Amount allocated to participating 
securities 
Adjustment for dilutive potential 
common shares 

Net income available for diluted 
common shares and diluted 
earnings per share 

$  23,517   

  $  28,767 

(487)  

(566)

$  25,527   

(461)  

0   

5

0 

10

0   

14

$  23,030 

18,022 $ 

1.28 $28,201 

19,427  $ 

1.45 $  25,066 

19,791 $ 

1.27

Our  basic  and  diluted  earnings  per  share  are  computed  using  the  two-class  method.    The  two-class  method  is  an 
earnings allocation that determines net income per share for each class of common stock and participating securities 
according to their participation rights in dividends and undistributed earnings or losses.  Non-vested restricted stock 
awards  that  include  non-forfeitable  rights  to  dividends  are  considered  participating  securities.    During  periods  of 
undistributed losses however, no effect is given to our participating securities since they do not share in the losses. 
Per share amounts are computed by dividing net income available to common shareholders by the weighted average 
shares  outstanding  during  each  period.    No  options  to  purchase  shares  of  common  stock  were  excluded  in  the 
computation of diluted shares for the periods presented. 

New Accounting Pronouncements 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued guidance on the recognition of revenue 
for  all  contracts  with  customers  designed  to  improve  comparability  and  enhance  financial  statement  disclosures. 
Subsequently, the FASB has also issued accounting standards updates which clarify the guidance.  The underlying 
principle  of  this  comprehensive  model  is  that  revenue  is  recognized  to  depict  the  transfer  of  promised  goods  or 
services  to  customers  in  an  amount  that  reflects  the  payment  to  which  the  company  expects  to  be  entitled  in 
exchange for those goods or services.  In August 2015, the FASB subsequently issued guidance which approved a 
one  year  deferral  of  the  guidance  until  annual  reporting  periods  (including  interim  reporting  periods  within  those 
periods) beginning after December 15, 2017, which makes the guidance effective for us at the beginning of fiscal 
2018, including interim periods within that fiscal year.  Upon adoption, we will apply the provisions of the guidance 
either  on  a  retrospective  or  modified  retrospective  basis.    We  are  evaluating  the  impact  of  this  guidance  on  our 
consolidated financial position, results of operations and cash flows.   

In July 2015, the FASB issued guidance on simplifying the measurement of inventory by requiring inventory to be 
measured  at  the  lower  of  cost  and  net  realizable  value.    The  new  guidance  does  not  apply  to  inventory  currently 
measured using the last-in-first-out or the retail inventory valuation methods. The guidance will be effective at the 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
   
   
 
   
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

beginning of fiscal 2017, including interim periods within that fiscal year, and will be applied on a prospective basis.  
We  do  not  believe  the  guidance  will  have  a  material  impact  on  our  consolidated  financial  position,  results  of 
operations and cash flows.   

In November 2015, the FASB issued guidance which simplifies the classification of deferred taxes by requiring an 
entity to classify deferred tax liabilities and assets as noncurrent within a classified statement of financial position.  
We early adopted this guidance in the third quarter of fiscal 2016 and are applying this change prospectively.  Prior 
consolidated  balance  sheets  have  not  been  retrospectively  adjusted.    The  adoption  resulted  in  a  $2.7  million 
reclassification of net deferred tax assets from current to noncurrent on our consolidated balance sheet as of October 
29, 2016.  The adoption did not have a material impact on our results of consolidated operations and cash flows. 

In  February  2016,  the  FASB  issued  guidance  which  will  replace  most  existing  lease  accounting  guidance.  This 
update requires an entity to recognize leased assets and the rights and obligations created by those leased assets on 
the  balance  sheet  and  to  disclose  key  information  about  the  entity's  leasing  arrangements.    The  guidance  will  be 
effective at the beginning of fiscal 2019, including interim periods within that fiscal year, and will be applied on a 
modified retrospective basis.  We are evaluating the impact of this guidance on our consolidated financial position, 
results  of  operations  and  cash  flows.    However,  we  expect  that  the  adoption  of  the  guidance  will  require  us  to 
recognize right-of-use assets and lease liabilities that will be material to our consolidated balance sheet. 

In  March  2016,  the  FASB  issued  guidance  intended  to  simplify  several  areas  of  accounting  for  share-based 
compensation  arrangements,  including  the  income  tax  impact,  classification  in  the  statement  of  cash  flows  and 
forfeitures.    The  guidance  will  be  effective  at  the  beginning  of  fiscal  2017,  including  interim  periods  within  that 
fiscal  year,  and  can  be  applied  either  prospectively,  retrospectively  or  using  a  modified  retrospective  transition 
method.  We are still evaluating the effect of the guidance, but the adoption may create volatility in our effective tax 
rate.  Upon adoption, all tax-related cash flows resulting from share-based payments will be reported as operating 
activities  on  the  statements  of  cash  flows,  a  change  from  the  current presentation  of presenting  tax  benefits  as an 
inflow from financing activities and an outflow from operating activities.   

In November 2016, the FASB issued guidance for restricted cash classification and presentation of the statement of 
cash  flows  requiring  cash  to  be  included  within  cash  and  cash  equivalents  on  the  statement  of  cash  flows.    The 
guidance will be effective at the beginning of fiscal 2018, including interim periods within that fiscal year, and will 
be applied on a retrospective basis.  We are evaluating the impact of this guidance on our condensed consolidated 
statement of cash flows.   

Note 3 – Fair Value Measurements 

The accounting standards related to fair value measurements define fair value and provide a consistent framework 
for  measuring  fair  value  under  the  authoritative  literature.    Valuation  techniques  are  based  on  observable  and 
unobservable  inputs.    Observable  inputs  reflect  readily  obtainable  data  from  independent  sources,  while 
unobservable inputs reflect market assumptions.  This guidance only applies when other standards require or permit 
the  fair  value  measurement  of  assets  and  liabilities.    The  guidance  does  not  expand  the  use  of  fair  value 
measurements.  A fair value hierarchy was established, which prioritizes the inputs used in measuring fair value into 
three broad levels. 

  Level 1 – Quoted prices in active markets for identical assets or liabilities; 
  Level 2 – Observable market-based inputs or unobservable inputs that are corroborated by market data; 
  Level 3 – Significant unobservable inputs that are not corroborated by market data.  Generally, these fair value 
measures  are  model-based  valuation  techniques  such  as  discounted  cash  flows,  and  are  based  on  the  best 
information  available,  including  our  own  data.    Fair  values  of  our  long-lived  assets  are  estimated  using  an 
income-based approach and are classified within Level 3 of the valuation hierarchy.   

The  following  table  presents  assets  that  are  measured  at  fair  value  on  a  recurring  basis  at  January  28,  2017  and 

42 

 
 
 
 
 
 
 
  
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

January 30, 2016.  We have no material liabilities measured at fair value on a recurring or non-recurring basis.   

  (In thousands) 

As of January 28, 2017: 

Fair Value Measurements 

 Level 1 

 Level 2 

 Level 3 

Total  

    Cash equivalents – money market account 

$ 

114 

As of January 30, 2016: 

    Cash equivalents– money market account 

$ 

5,386 

$ 

$ 

0 

0 

$ 

$ 

0 

0 

$ 

$ 

114 

5,386 

The  fair  values  of  cash,  receivables,  accounts  payable,  accrued  expenses  and  other  current  liabilities  approximate 
their carrying values because of their short-term nature.   

From  time  to  time,  we  measure  certain  assets  at  fair value  on  a non-recurring basis, specifically  long-lived  assets 
evaluated for impairment.  These are typically store specific assets, which are reviewed for impairment whenever 
events  or  changes  in  circumstances  indicate  that  recoverability  of  their  carrying  value  is  questionable.    If  the 
expected undiscounted future cash flows related to a store’s assets are less than their carrying value, an impairment 
loss would be recognized for the difference between estimated fair value and carrying value and recorded in selling, 
general  and  administrative  expenses.    We  estimate  the  fair  value  of  store  assets  using  an  income-based  approach 
considering  the  cash  flows  expected  over  the  remaining  lease  term  for  each  location.    These  projections  are 
primarily based on management’s estimates of store-level sales, gross margins, direct expenses, exercise of future 
lease renewal options and resulting cash flows and, by their nature, include judgments about how current initiatives 
will impact future performance.  External factors, such as the local environment in which the store resides, including 
strip-mall  traffic  and  competition,  are  evaluated  in  terms  of  their  effect  on  sales  trends.    Changes  in  sales  and 
operating  income  assumptions  or  unfavorable  changes  in  external  factors  can  significantly  impact  the  estimated 
future cash flows.  An increase or decrease in the projected cash flow can significantly decrease or increase the fair 
value of these assets, which would have an effect on the impairment recorded. 

During  the  fifty-two  weeks  ended  January  28,  2017,  we  recorded  an  impairment  charge  of  $4.5  million  on  long-
lived  assets  held  and  used,  which  was  included  in  earnings  for  the  period.    Subsequent  to  this  impairment,  these 
long-lived assets had a remaining unamortized basis of $4.7 million.  During the fifty-two weeks ended January 30, 
2016, we recorded an impairment charge of $1.0 million on long-lived assets held and used, which was included in 
earnings for the period. Subsequent to this impairment, these long-lived assets had a remaining unamortized basis of 
$1.0 million. 

Note 4 – Property and Equipment-Net 

The following is a summary of property and equipment: 

(In thousands) 

Furniture, fixtures and equipment 
Leasehold improvements 
Total 
Less accumulated depreciation and amortization 
Property and equipment – net 

January 28, 
2017 

January 30, 
2016 

$ 

$ 

154,391 
110,787 
265,178 
(168,962)
96,216 

  $ 

  $ 

149,341 
104,220 
253,561 
(150,175)
103,386 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Note 5 – Accrued and Other Liabilities 

Accrued and other liabilities consisted of the following: 

(In thousands) 

Employee compensation and benefits 
Self-insurance reserves 
Gift cards 
Sales and use tax 
Other 
Total accrued and other liabilities 

Note 6 – Long-Term Debt  

January 28, 
2017 

January 30, 
2016 

$ 

$ 

4,829 
3,411 
2,355 
1,362 
6,531 
18,488 

  $ 

  $ 

6,075 
3,305 
2,211 
1,902 
2,355 
15,848 

On  March  27,  2017  we  entered  into  a  second  amendment  of  our  current  unsecured  credit  agreement  (the  “Credit 
Agreement”) to extend the expiration date by five years and renegotiate certain terms and conditions.  The Credit 
Agreement  continues  to  provide  for  up  to  $50.0  million  in  cash  advances  and  commercial  and  standby  letters  of 
credit with borrowing limits based on eligible inventory.   

The Credit Agreement contains covenants which stipulate:  (1) Total Shareholders’ Equity will not fall below $250.0 
million at the end of each fiscal quarter; (2) the ratio of funded debt plus three times rent to EBITDA plus rent will 
not exceed 2.5 to 1.0; (3) cash dividends for a fiscal year will not exceed $10 million; and, (4) Distributions in the 
form of redemptions of Equity Interests can be made solely with cash on hand so long as before and immediately 
after such distributions there are no revolving loans outstanding.  Should a default condition be reported, the lenders 
may  preclude  additional  borrowings  and  call  all  loans  and  accrued  interest  at  their  discretion.    As  of  January  28, 
2017, there were $1.0 million in letters of credit outstanding and $49.0 million available to us for borrowing under 
the Credit Agreement.  

The credit facility bears interest, at our option, at (1) the agent bank’s prime rate as defined in the Credit Agreement 
plus 1.0% with the prime rate defined as the greater of (a) the Federal Fund rate plus 0.50% or (b) the interest rate 
announced from time to time by the agent bank as its “prime rate” or (2) LIBOR plus 1.25% to 2.50%, depending on 
our  achievement  of  certain  performance  criteria.    A  commitment  fee  is  charged  at  0.20%  to  0.35%  per  annum, 
depending  on  our  achievement  of  certain  performance  criteria,  on  the  unused  portion  of  the  bank  group’s 
commitment.  The Credit Agreement expires on March 27, 2022.   

Note 7 – Leases 

We lease all of our retail locations and certain equipment under operating leases expiring at various dates through 
fiscal 2031.  Various lease agreements require scheduled rent increases over the initial lease term.  Rent expense for 
such leases is recognized on a straight-line basis over the initial lease term beginning the earlier of the start date of 
the lease or when we take possession of the property.  The difference between rent based upon scheduled monthly 
payments and rent expense recognized on a straight-line basis is recorded as accrued rent.  All incentives received 
from landlords are recorded as deferred income and amortized over the life of the lease on a straight-line basis as a 
reduction of rental expense.   

Certain leases provide for contingent rents that are not measurable at inception.  These contingent rents are primarily 
based  on  a  percentage  of  sales  that  are  in  excess  of  a  predetermined  level.    These  amounts  are  excluded  from 
minimum rent and are included in the determination of total rent expense when it is probable that the expense has 
been incurred and the amount is reasonably estimable.  Certain leases also contain escalation clauses for increases in 
operating costs and taxes.  

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

There  were  no  assignments  of  operating  leases  to  third  parties  in  fiscal  2016.    We  assigned  four  store  operating 
leases to separate third parties during fiscal 2015.  Based on the terms of the assignments, we are not liable to the 
landlords for any future obligations that should arise in connection with these locations.   

Rental expense for our operating leases consisted of: 

(In thousands) 

Rentals for real property 
Contingent rent 
Equipment rentals 
Total 

2016 

2015 

2014 

$ 

$ 

65,900 
92 
62 
66,054 

  $ 

  $ 

64,244 
83 
59 
64,386 

  $ 

  $ 

62,727 
59 
66 
62,852 

Future minimum lease payments at January 28, 2017 were as follows: 

(In thousands) 

2017 
2018 
2019 
2020 
2021 
Thereafter to 2031 
Total 

Note 8 – Income Taxes  

The provision for income taxes consisted of: 

(In thousands) 

Current: 
   Federal 
   State 
   Puerto Rico 
Total current 

Deferred: 
   Federal 
   State 
   Puerto Rico 
Total deferred 
Valuation allowance 
Total provision 

Operating 
Leases 

$ 

$ 

69,772 
61,041 
56,130 
47,483 
45,485 
93,107 
373,018 

2016 

2015 

2014 

$ 

  $ 

13,366 
1,997 
250 
15,613 

(153)  
(1,228)  
(1,494)  
(2,875)  
1,494   

$ 

14,232    $ 

  $ 

18,366 
2,267 
249 
20,882 

(3,000)     
(145)     
(318)     
(3,463)     
318 
17,737 

  $ 

14,575 
1,800 
350 
16,725 

(1,229)
(115)
(1,149)
(2,493)
1,943 
16,175 

We realized a tax benefit of $2,900, $120,000 and $68,000 in fiscal years 2016, 2015 and 2014, respectively, as a 
result of the exercise of stock options and the vesting of restricted stock, which is recorded in shareholders’ equity. 

45 

 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
   
   
 
   
   
 
   
   
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Reconciliation  between  the  statutory  federal  income  tax  rate  and  the  effective  income  tax  rate  is  as  follows: 

Fiscal years 

2016 

2015 

2014 

U.S. Federal statutory tax rate 
State and local income taxes, net of federal tax 

benefit 
Puerto Rico 
Valuation allowance 
Tax benefit of foreign losses 
Other 
Effective income tax rate 

35.0%    

35.0% 

2.1 
0.2 
4.0 
(3.6) 
0.0 

37.7%    

2.7 
0.3 
0.7 
(0.6) 
0.0 
38.1% 

35.0%

3.1 
0.2 
4.7 
(4.3) 
0.1 
38.8%

We recorded $224,000, $327,000 and $300,000 in federal employment related tax credits in fiscal 2016, 2015 and 
2014, respectively.   

Deferred income taxes are the result of temporary differences in the recognition of revenue and expense for tax and 
financial reporting purposes.  The sources of these differences and the tax effect of each are as follows: 

(In thousands) 
Deferred tax assets: 
   Accrued rent 
   Accrued compensation 
   Accrued employee benefits 
   Inventory 
   Self-insurance reserves 
   Lease incentives 
   Net operating loss carry forward  
   Other 
   Total deferred tax assets 
   Valuation allowance 
   Total deferred tax assets – net of valuation allowance 

Deferred tax liabilities: 
   Property and equipment 
   Capitalized costs 
   Other 
   Total deferred tax liabilities 

Net deferred tax asset 
Less current deferred income tax benefit 
Long-term deferred income taxes 

January 28, 
2017 

January 30, 
2016 

$ 

$ 

4,333 
8,552 
555 
1,125 
758 
11,996 
3,719 
638 
31,676 
(3,717)   
27,959 

17,256 
1,103 
0 
18,359 

9,600 
0 
9,600 

  $ 

  $ 

4,321
6,911
532
737
641
12,522
2,261
411
28,336
(2,261) 
26,075 

16,671
1,153
32
17,856

8,219
(1,061)
7,158

At  the  end  of  fiscal  2016,  we  estimated  foreign  net  operating  loss  carry  forwards  of  $9.8  million,  which  expire 
between  fiscal  2023  and  fiscal  2026.   At  January  28,  2017, we  had  a valuation  allowance  of $3.7  million  against 
these  net  operating  losses  that  would  be  realizable  only  upon  the  generation  of  future  taxable  income  in  the 
jurisdiction in which the losses were incurred. 

46 

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Our  unrecognized  tax  liabilities  relate  to  tax  years  encompassing  our  fiscal  years  1999  through  2016  for  the  tax 
years that remain subject to examination by major tax jurisdictions as of January 28, 2017.  At January 28, 2017, 
January  30,  2016  and  January  31,  2015,  there  were  no unrecognized  tax  liabilities  or  related  accrued  penalties  or 
interest in Other liabilities on the Consolidated Balance Sheets.   

Note 9 – Employee Benefit Plans 

Retirement Savings Plans 

On February 24, 1994, our Board of Directors approved the Shoe Carnival Retirement Savings Plan (the “Domestic 
Savings Plan”).  The Domestic Savings Plan is open to all employees working in the continental United States who 
have been employed for at least one year, are at least 21 years of age and who work at least 1,000 hours in a defined 
year.  The primary savings mechanism under the Domestic Savings Plan is a 401(k) plan under which an employee 
may contribute up to 20% of annual earnings with us matching the first 4% at a rate of 50%.  Our contributions to 
the participants’ accounts become fully vested when the participant reaches their third anniversary of employment 
with us.  Contributions charged to expense were $695,000, $656,000, and $639,000 in fiscal years 2016, 2015, and 
2014, respectively. 

On March 19, 2012, our Board of Directors approved the Shoe Carnival Puerto Rico Savings Plan (the “Puerto Rico 
Savings  Plan”).   The  Puerto  Rico  Savings  Plan  is  open  to  all  employees  working  in  Puerto  Rico  who  have  been 
employed for at least one year, are at least 21 years of age and who work at least 1,000 hours in a defined year.  This 
plan is similar to our Domestic Savings Plan whereby an employee may contribute up to 20% of his or her annual 
earnings, with us matching the first 4% at a rate of 50%.  Contributions charged to expense were $15,000, $10,000 
and $12,000 in fiscal years 2016, 2015 and 2014, respectively. 

Stock Purchase Plan 

On  May  11,  1995, our  shareholders  approved  the  Shoe  Carnival,  Inc.  Employee  Stock  Purchase  Plan  (the  “Stock 
Purchase  Plan”)  as  adopted  by  our  Board  of  Directors  on  February  9,  1995.    The  Stock  Purchase  Plan  reserves 
450,000  shares  of  our  common  stock  (subject  to  adjustment  for  any  subsequent  stock  splits,  stock  dividends  and 
certain other changes in the common stock) for issuance and sale to any employee who has been employed for more 
than a year at the beginning of the calendar year, and who is not a 10% owner of our common stock, at 85% of the 
then fair market value up to a maximum of $5,000 in any calendar year.  Under the Stock Purchase Plan, 10,000, 
10,000 and 11,000 shares of common stock were purchased by participants in the plan and proceeds to us for the 
sale  of  those  shares  were  approximately  $223,000,  $236,000  and  $209,000  for  fiscal  years  2016,  2015  and  2014, 
respectively.  At January 28, 2017, there were 94,000 shares of unissued common stock reserved for future purchase 
under the Stock Purchase Plan.  

The following table summarizes information regarding stock-based compensation expense recognized for the Stock 
Purchase Plan: 

(In thousands) 

2016  

2015 

2014 

Stock-based compensation expense before  
the recognized income tax benefit (1) 
Income tax benefit 

$ 
$ 

39
15

$ 
$ 

41 
$ 
16    $ 

37
14

(1)  Amounts are representative of the 15% discount employees are provided for purchases under the Stock Purchase Plan. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Deferred Compensation Plan 

In  fiscal  2000,  we  established  a  non-qualified  deferred  compensation  plan  for  certain key  employees  who,  due  to 
Internal Revenue Service guidelines, cannot take full advantage of the employer sponsored 401(k) plan.  Participants 
in  the  plan  elect  on  an  annual  basis  to  defer,  on  a  pre-tax  basis,  portions  of  their  current  compensation  until 
retirement, or earlier if so elected.  While not required to, we can match a portion of the employees’ contributions, 
which  would  be  subject  to  vesting  requirements.    The  compensation  deferred  under  this  plan  is  credited  with 
earnings or losses measured by the rate of return on investments elected by plan participants.  The plan is currently 
unfunded.  Compensation expense for our match and earnings on the deferred amounts was $1.5 million for fiscal 
2016 and $856,000 for fiscal 2014.  Compensation income for our match and earnings on the deferred amounts was 
$6,000  for  fiscal  2015.    The  total  deferred  compensation  liability  at  January 28, 2017  and  January 30, 2016  was 
$10.5 million and $9.6 million, respectively. 

Note 10 – Stock Based Compensation  

Compensation Plan Summaries 

The  2000  Stock  Option  and  Incentive  Plan  (the  “2000  Plan”)  was  approved  by  our  Board  of  Directors  and 
shareholders effective June 8, 2000.  On June 14, 2012, the 2000 Plan was amended to increase the number of shares 
reserved  for  issuance  from  3,000,000  to  3,900,000  (subject  to  adjustment  for  subsequent  stock  splits,  stock 
dividends and certain other changes in the common stock).  The 2000 Plan was also amended to revise the provision 
governing the payment of dividends on shares of restricted stock.  No further awards may be made under the 2000 
Plan  after  the  later  of  ten  years  from  date  of  adoption,  or  ten  years  from  the  approval  of  any  amendment.    At 
January 28, 2017, there were 380,000 shares of unissued common stock reserved for future grants under the 2000 
Plan.  

Stock  options  currently  outstanding  under  the  2000  Plan  typically  were  granted  such  that  one-third  of  the  shares 
underlying the stock options granted would vest and become fully exercisable on each of the first three anniversaries 
of the date of the grant and were assigned a 10-year term from the date of grant.  Restricted stock awards issued to 
employees  under  the  2000  Plan  are  classified  as  either  performance-based  or  service-based.   Performance-based 
restricted  stock  awards  historically  were  granted  such  that  they  vest  upon  the  achievement  of  specified  levels  of 
annual earnings per diluted share during a six-year period starting from the grant date.  Should the annual earnings 
per diluted share criteria not be met within the six-year period from the grant date, any shares still restricted will be 
forfeited.  In fiscal 2016, we granted performance-based restricted stock awards that vest on March 31, 2019 if we 
achieve a specified level of annual earnings per diluted share in any of fiscal 2016, 2017 or 2018.  Should the annual 
earnings per diluted share criteria not be met in any of three fiscal years, the restricted stock awards will be forfeited 
on March 31, 2019.  Service-based restricted stock awards typically are granted under one of four vesting periods: 
(a) one-third of the shares would vest on each of the first three anniversaries subsequent to the date of the grant; (b) 
the full award would vest at the end of a 5-year service period subsequent to date of grant; (c) the full award would 
vest at the end of a 2-year service period subsequent to date of grant; or (d) for our Directors, all restricted stock 
awards  are  issued  to vest  on  January  2nd.  of  the  year  following  the  year  of  the  grant.    Awards  that  contain  both 
performance  and  service  based  conditions  require  that  the  performance  target  is  met  during  the  required  service 
period.  Non-vested  performance-based  restricted  stock  granted  before  June 14, 2012,  and  all  shares  of  non-vested 
service-based restricted stock provide non-forfeitable rights to all dividends declared by the Company.  Dividends 
on  non-vested  performance-based  restricted  stock  granted  after  June  14,  2012,  are  subject  to  deferral  until  such 
times as the shares vest and are released. 

Plan Specific Activity and End of Period Balance Summaries 

Stock Options 

No stock options have  been granted since fiscal  2008.   All  outstanding options had vested  as of  the end  of  fiscal 
2011, therefore no unrecognized compensation expense remains.   

48 

 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

The following table summarizes the stock option transactions pursuant to the stock-based compensation plans: 

Outstanding at January 30, 2016 
  Granted 
  Forfeited or expired 
  Exercised 
Outstanding and exercisable at  
  January 28, 2017 

Weighted- 
Average 
Remaining 
Contractual 
Term (Years) 

Aggregate 
Intrinsic 
Value (in 
thousands) 

Weighted- 
Average 
Exercise Price 
7.63 
$ 

7,000 

$ 

0.00 

7.63 

0.98 

$ 

124

Number of 
Shares 

7,000 
0 
0 
0 

The following table summarizes information regarding options exercised: 

(In thousands) 

Total intrinsic value (1) 
Total cash received 
Associated excess income tax benefits recorded 

2016 

2015 

2014 

$ 
$ 
$ 

0
0
0

$ 
$ 
$ 

229  $ 
155  $ 
57  $ 

146
77
43

(1)  Defined as the difference between the market value at exercise and the grant price of stock options exercised. 

Restricted Stock Awards 

The following table summarizes the restricted share transactions pursuant to the 2000 Plan: 

Restricted stock at January 30, 2016 
   Granted 
   Vested 
   Forfeited 
Restricted stock at January 28, 2017 

Number of 
Shares 

829,492 
225,003 
(54,657)
(34,980)
964,858 

  $ 

  $ 

Weighted- 
Average Grant 
Date Fair Value 
22.13 
24.98 
25.38 
21.55 
22.63 

The total fair value at grant date of restricted stock awards that vested during fiscal 2016, 2015 and 2014 was $1.4 
million, $478,000 and $351,000, respectively.  The weighted-average grant date fair value of stock awards granted 
during fiscal 2015 and fiscal 2014 was $24.43 and $25.50, respectively.   

The following table summarizes information regarding stock-based compensation expense recognized for restricted 
stock awards: 

(In thousands) 

2016 

       2015 

2014 

Stock-based compensation expense before  

the recognized income tax benefit 

Income tax benefit 

$ 
$ 

3,507
1,322

$ 
$ 

3,340 
$ 
1,274   $ 

906
351

The  $906,000  of  expense  recognized  in  fiscal  2014  was  comprised  of  stock-based  compensation  expense  of  $3.2 
million,  partially  offset  by  an  expense  reversal  of  $2.3  million.    The  reduction  in  expense  was  attributable  to  the 
third quarter reversal of the cumulative prior period expense for performance-based awards, which were deemed by 

49 

 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

management as not probable of vesting prior to their expiration. 

As  of  January  28,  2017,  there  was  approximately  $7.4  million  of  unrecognized  compensation  expense  remaining 
related  to  both  our  performance-based  and  service-based  restricted  stock  awards.    The  cost  is  expected  to  be 
recognized over a weighted average period of approximately 1.9 years.  This incorporates our current assumptions 
with respect to the estimated requisite service period required to achieve the designated performance conditions for 
performance-based stock awards. 

Cash-Settled Stock Appreciation Rights (SARs) 

Our outstanding Cash-Settled Stock Appreciation Rights (SARs) were granted during the first quarter of fiscal 2015 
to  certain  non-executive  employees,  such  that  one-third  of  the  shares  underlying  the  SARs  will  vest  and  become 
fully exercisable on each of the first three anniversaries of the date of the grant and were assigned a five-year term 
from the date of grant, after which any unexercised SARs will expire.  Each SAR entitles the holder, upon exercise 
of their vested shares, to receive cash in an amount equal to the closing price of our stock on the date of exercise less 
the  exercise  price,  with  a  maximum  amount  of  gain  defined.    The  SARs  granted  during  the  first  quarter  of  fiscal 
2015 were issued with a defined maximum gain of $10.00 over the exercise price of $24.26.  In accordance with 
current  authoritative  guidance,  cash-settled  SARs  are  accounted  for  as  liability  awards  and  classified  as  Other 
liabilities on the Consolidated Balance Sheets. 

The following table summarizes the SARs activity: 

Outstanding at January 30, 2016 
  Granted 
  Forfeited 
  Exercised 
Outstanding at January 28, 2017 

Number of 
Shares 

147,550 
0 
(6,500)
(29,750)
111,300 

Weighted- 
Average 
Exercise Price 
24.26 
$ 
24.26 
24.26 
24.26 
24.26 

$ 

  Weighted- 
Average 
Remaining 
Contractual 
Term (Years) 

3.1 

The fair value of liability awards are remeasured, using a trinomial lattice model, at each reporting period until the 
date  of  settlement.    Increases  or  decreases  in  stock-based  compensation  expense  is  recognized  over  the  vesting 
period, or immediately for vested awards.   

The fair value was estimated using a trinomial lattice model with the following assumptions: 

Risk free interest rate yield curve 
Expected dividend yield 
Expected volatility 
Maximum life 
Exercise multiple 
Maximum payout 
Employee exit rate 

January 28, 2017 
  0.49% - 1.94% 

1.1% 
35.51% 
     3.1 Years 
1.34 
$10.00 
2.2% - 9.0% 

January 30, 2016    January 31, 2015 
0.01% - 1.18% 

0.22% - 1.33%     
1.0% 
36.05% 
     4.1 Years 
1.34 
$10.00 

1.0% 
37.82% 
     2.0 Years 
1.31 
$6.67 

2.2% - 9.0%     

2.2% - 9.0% 

The risk free interest rate was based on the U.S. Treasury yield curve in effect at the end of the reporting period.  
The  expected  dividend  yield  was  based  on  our  quarterly  cash  dividends  in  fiscal  2016,  with  the  assumption  that 
quarterly dividends would continue at the current rate.  Expected volatility was based on the historical volatility of 
our stock.  The exercise multiple and employee exit rate are based on historical option data. 

50 

 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

The following table summarizes information regarding stock-based compensation expense recognized for SARs: 

(In thousands) 

2016 

2015 

2014 

Stock-based compensation expense before  

the recognized income tax benefit 

Income tax benefit 

$ 
$ 

276
104

$ 
$ 

321 
$ 
123   $ 

121
47

As of January 28, 2017, approximately $110,000 in unrecognized compensation expense remained related to non-
vested  SARs.    This  expense  is  expected  to  be  recognized  over  a  weighted-average  period  of  approximately  0.7 
years. 

Note 11 – Business Risk 

We purchase merchandise from approximately 170 footwear vendors.  In fiscal 2016, two branded suppliers, Nike, 
Inc. and Skechers USA, Inc., collectively accounted for approximately 45% of our net sales.  Nike, Inc. accounted 
for approximately 33% of our net sales and Skechers USA, Inc. accounted for approximately 12%.  A loss of any of 
our key suppliers in certain product categories could have a material adverse effect on our business.  As is common 
in the industry, we do not have any long-term contracts with suppliers. 

Note 12 – Litigation Matters 

The accounting standard related to loss contingencies provides guidance in regards to our disclosure and recognition 
of loss contingencies, including pending claims, lawsuits, disputes with third parties, investigations and other actions 
that are incidental to the operation of our business.  The guidance utilizes the following defined terms to describe the 
likelihood of a future loss:  (1) probable – the future event or events are likely to occur, (2) remote – the chance of 
the future event or events is slight and (3) reasonably possible – the chance of the future event or events occurring is 
more  than  remote  but  less  than  likely.    The  guidance  also  contains  certain  requirements  with  respect  to  how  we 
accrue for and disclose information concerning our loss contingencies.  We accrue for a loss contingency when we 
conclude that the likelihood of a loss is probable and the amount of the loss can be reasonably estimated.  When the 
reasonable estimate of the loss is within a range of amounts, and no amount in the range constitutes a better estimate 
than any other amount, we accrue for the amount at the low end of the range.  We adjust our accruals from time to 
time as we receive additional information, but the loss we incur may be significantly greater than or less than the 
amount we have accrued.  We disclose loss contingencies if there is at least a reasonable possibility that a loss has 
been incurred.  No accrual or disclosure is required for losses that are remote. 

From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our consolidated balance sheets, statements of income, or cash flows. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements - continued 

Note 13 – Quarterly Results (Unaudited) 

Quarterly results are determined in accordance with the accounting policies used for annual data and include certain 
items based upon estimates for the entire year.  All fiscal quarters in 2016 and 2015 include results for 13 weeks. 

(In thousands, except per share data) 

Fiscal 2016 

Net sales 
Gross profit 
Operating income (loss) 
Net income (loss) 
Net income (loss) per share – Basic (1) 
Net income (loss) per share – Diluted (1) 

Fiscal 2015 

Net sales 
Gross profit 
Operating income 
Net income 
Net income per share – Basic (1) 
Net income per share – Diluted (1) 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

$ 

$ 
$ 

$ 

$ 
$ 

260,470 
75,556 
17,285 
10,661 
0.56 
0.56 

First 
Quarter 

252,767 
74,689 
17,030 
10,396 
0.52 
0.52 

  $ 

  $ 
  $ 

  $ 

  $ 
  $ 

231,907 
67,230 
6,660 
4,104 
0.22 
0.22 

Second 
Quarter 

227,822 
66,274 
7,877 
4,817 
0.24 
0.24 

  $ 

  $ 
  $ 

  $ 

  $ 
  $ 

274,524   
82,010   
15,452   
9,672   
0.54   
0.54 

$ 

$ 
  $ 

234,201 
64,439 
(1,485) 
(920) 
(0.05) 
(0.05) 

Third 
Quarter 

Fourth 
Quarter 

269,713   
81,317   
15,173   
9,386   
0.47   
0.47 

$ 

$ 
  $ 

233,666 
68,236 
6,553 
4,168 
0.21 
0.21 

(1)  Per share amounts are computed independently for each of the quarters presented. The sum of the quarters may not equal the total year 

due to the impact of changes in weighted shares outstanding and differing applications of earnings under the two-class method.  

Note 14 – Subsequent Events 

On March 22, 2017, the Board of Directors approved the payment of a cash dividend to our shareholders in the first 
quarter of fiscal 2017.  The quarterly cash dividend of $0.07 per share will be paid on April 24, 2017 to shareholders 
of record as of the close of business on April 10, 2017. 

The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.   

On March 27, 2017, we entered into a second amendment of our Credit Agreement to extend the expiration date by 
five years and renegotiate certain terms and conditions.  The Credit Agreement continues to provide for up to $50.0 
million in cash advances and commercial and standby letters of credit with borrowing limits based on eligible 
inventory.  The details of the amended Credit Agreement are contained in Note 6 – “Long –Term Debt.”  

52 

 
 
 
 
 
 
 
   
   
 
 
   
   
 
 
   
   
 
 
 
 
 
 
   
   
 
 
   
   
 
 
   
   
 
 
 
   
   
   
 
 
 
 
SHOE CARNIVAL, INC. 
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS 

(In thousands) 

Reserve for sales returns and allowances 

Balance at 
Beginning 
of Period 

  Charged to 
Cost and 
Expenses 

  Credited to 
Costs and 
Expenses 

  Balance at 

End of 
Period 

Year ended January 31, 2015 
Year ended January 30, 2016 
Year ended January 28, 2017 

$ 
$ 
$ 

131 
147 
178 

  $ 
  $ 
  $ 

104,511 
105,258 
102,826 

  $ 
  $ 
  $ 

104,495    $ 
105,227    $ 
102,802    $ 

147 
178 
202 

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 

ACCOUNTING AND FINANCIAL DISCLOSURE 

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Management’s Report on Internal Control Over Financial Reporting 

The Company’s management is responsible for establishing and maintaining adequate internal control over financial 
reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934.  Internal control over financial 
reporting  is  a  process  designed  by,  or  under  the  supervision  of,  the  Company’s  principal  executive  and  principal 
financial  officers  and  effected  by  the  Company’s  board  of  directors,  management  and  other  personnel  to  provide 
reasonable assurance regarding the reliability of financial  reporting and the preparation of financial statements for 
external  purposes  in  accordance  with  generally  accepted  accounting  principles  and  includes  those  policies  and 
procedures that: 

  Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and 

dispositions of the assets of the Company; 

  Provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of 
the  Company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the 
Company; and 

  Provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use  or 

disposition of the Company’s assets that could have a material effect on the financial statements. 

Because of inherent limitations, internal control over financial reporting  may not prevent or detect misstatements.  
Projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risks  that  controls  may  become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

Management  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  
January  28,  2017.    In  making  this  assessment,  management  used  the  criteria  set  forth  by  the  Committee  of 
Sponsoring  Organizations  (“COSO”)  of  the  Treadway  Commission  in  Internal  Control-Integrated  Framework 
(2013).  Based on its assessment, management believes that the Company’s internal control over financial reporting 
was effective as of January 28, 2017. 

The Company’s internal control over financial reporting as of January 28, 2017 has been audited by its independent 
registered public accounting firm, Deloitte & Touche LLP, as stated in their report, which is included herein. 

53 

 
 
 
 
 
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Conclusion  Regarding  the  Effectiveness  of  Disclosure  Controls  and  Procedures  and  Changes  in  Internal 
Control over Financial Reporting 

Our  Chief  Executive  Officer  and  Chief  Financial  Officer  have  concluded,  based  on  their  evaluation  as  of  
January 28, 2017, that our disclosure controls and procedures are effective to ensure that information required to be 
disclosed by us in the reports filed or submitted by us under the Securities Exchange Act of 1934, as amended, is 
recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in  the  Securities  and  Exchange 
Commission’s rules and forms, and include controls and procedures designed to ensure that information required to 
be  disclosed  by  us  in  such  reports  is  accumulated  and  communicated  to  our  management,  including  the  Chief 
Executive  Officer  and  Chief  Financial  Officer,  as  appropriate  to  allow  timely  decisions  regarding  required 
disclosure. 

There has been no significant change in our internal control over financial reporting that occurred during the quarter 
ended January 28, 2017 that has materially affected, or is reasonably likely to materially affect, our internal control 
over financial reporting. 

54 

 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Board of Directors and Shareholders of 
Shoe Carnival, Inc. 
Evansville, Indiana 

We have audited the internal control over financial reporting of Shoe Carnival, Inc. and subsidiaries (the 
"Company") as of January 28, 2017, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company's 
management is responsible for maintaining effective internal control over financial reporting and for its assessment 
of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report 
on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal 
control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether effective internal control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion. 

A company's internal control over financial reporting is a process designed by, or under the supervision of, the 
company's principal executive and principal financial officers, or persons performing similar functions, and effected 
by the company's board of directors, management, and other personnel to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles. A company's internal control over financial reporting includes those 
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that 
could have a material effect on the financial statements. 

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion 
or improper management override of controls, material misstatements due to error or fraud may not be prevented or 
detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over 
financial reporting to future periods are subject to the risk that the controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting 
as of January 28, 2017, based on the criteria established in Internal Control — Integrated Framework (2013) issued 
by the Committee of Sponsoring Organizations of the Treadway Commission. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the consolidated financial statements and financial statement schedule as of and for the year ended January 
28, 2017, of the Company and our report dated March 29, 2017, expressed an unqualified opinion on those financial 
statements and financial statement schedule. 

/s/ DELOITTE & TOUCHE LLP 
Indianapolis, Indiana 
March 29, 2017 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9B.  OTHER INFORMATION 

None 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item concerning our Directors, nominees for Director, Code of Ethics, designation 
of the Audit Committee financial expert and identification of the Audit Committee, and concerning any disclosure of 
delinquent  filers  under  Section  16(a)  of  the  Exchange  Act,  is  incorporated  herein  by  reference  to  our  definitive 
Proxy  Statement  for  the  2017  Annual  Meeting  of  Shareholders,  to  be  filed  with  the  Securities  and  Exchange 
Commission  pursuant  to  Regulation  14A  within  120  days  after  the  end  of  our  last  fiscal  year.    Information 
concerning our executive officers is included under the caption “Executive Officers” at the end of PART I, ITEM 1. 
BUSINESS of this Annual Report on Form 10-K.  Such information is incorporated herein by reference. 

We have adopted a Code of Business Conduct and Ethics (the “Code”) that applies to all of our Directors, officers 
and employees, including our principal executive officer, principal financial officer, principal accounting officer and 
controller.  The Code is posted on our website at www.shoecarnival.com.  We intend to disclose any amendments to 
the Code by posting such amendments on our website.  In addition, any waivers of the Code for our Directors or 
executive officers will be disclosed in a report on Form 8-K. 

ITEM 11.  EXECUTIVE COMPENSATION 

The  information  required  by  this  Item  concerning  remuneration  of  our  officers  and  Directors  and  information 
concerning  material  transactions  involving  such  officers  and  Directors  and  Compensation  Committee  interlocks, 
including  the  Compensation  Committee  Report  and  the  Compensation  Discussion  and  Analysis,  is  incorporated 
herein by reference to our definitive Proxy Statement for the 2017 Annual Meeting of Shareholders which will be 
filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 

MANAGEMENT AND RELATED STOCKHOLDER MATTERS 

The information required by this Item concerning the stock ownership of management and five percent beneficial 
owners and securities authorized for issuance under equity compensation plans is incorporated herein by reference to 
our  definitive  Proxy  Statement  for  the  2017  Annual  Meeting  of  Shareholders  which  will  be  filed  pursuant  to 
Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE 

The information required by this Item concerning certain relationships and related transactions and the independence 
of our Directors is incorporated herein by reference to our definitive Proxy Statement for the 2017 Annual Meeting 
of Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this Item concerning principal accountant fees and services is incorporated herein by 
reference  to  our  definitive  Proxy  Statement  for  the  2017  Annual  Meeting  of  Shareholders,  which  will  be  filed 
pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 15.    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES  

PART IV 

1.

Financial Statements: 

The following financial statements of Shoe Carnival, Inc. are set forth in PART II, ITEM 8 of this
report: 

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets at January 28, 2017 and January 30, 2016 

Consolidated Statements of Income for the years ended January 28, 2017, January 30, 2016, and 
January 31, 2015. 

Consolidated  Statements  of  Shareholders’  Equity  for  the  years  ended  January  28,  2017, 
January 30, 2016, and January 31, 2015 

Consolidated Statements of Cash Flows for the years ended January 28, 2017, January 30, 2016, 
and January 31, 2015 

Notes to Consolidated Financial Statements 

2.

Financial Statement Schedule: 

The following financial statement schedule of Shoe Carnival, Inc. is set forth in PART II, ITEM 8 
of this report. 

Schedule II Valuation and Qualifying Accounts 

3.

Exhibits: 

A  list  of  exhibits  required  to  be  filed  as  part  of  this  report  is  set  forth  in  the  Index  to  Exhibits,
which immediately precedes such exhibits, and is incorporated herein by reference. 

ITEM 16.    FORM 10-K SUMMARY 

None. 

57 

 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Date:   March 29, 2017 

Shoe Carnival, Inc. 

By:

/s/ Clifton E. Sifford 
Clifton E. Sifford 
President and Chief Executive Officer 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title

Date 

/s/ J. Wayne Weaver 
J. Wayne Weaver 

/s/ Clifton E. Sifford 
Clifton E. Sifford 

/s/ James A. Aschleman 
James A. Aschleman 

/s/ Jeffrey C. Gerstel 
Jeffrey C. Gerstel 

/s/ Andrea R. Guthrie 
Andrea R. Guthrie 

/s/ Kent A. Kleeberger 
Kent A. Kleeberger 

/s/ Joseph W. Wood 
Joseph W. Wood 

/s/ W. Kerry Jackson 
W. Kerry Jackson 

Chairman of the Board and Director 

March 29, 2017 

President, Chief Executive Officer and Director 
(Principal Executive Officer) 

March 29, 2017 

Director 

Director 

Director 

Director 

Director 

March 29, 2017 

March 29, 2017 

March 29, 2017 

March 29, 2017 

March 29, 2017 

Senior Executive Vice President - Chief Operating  March 29, 2017 
and Financial Officer and Treasurer (Principal 
Financial Officer and Principal Accounting Officer) 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO EXHIBITS 

Exhibit 
No. 

Description 

Form 

Exhibit 

Filing 
Date 

Filed 
Herewith

Incorporated by Reference To 

3-A 

3-B 

4-A 

4-B 

4-C 

10-A 

10-B 

Amended and Restated Articles of Incorporation of Registrant

8-K 

3-A 

6/14/2013

8-K 

8-K 

3-B 

6/14/2013

4.1 

1/26/2010+

10-K 

4-B 

4/15/2013

By-laws of Registrant, as amended to date 

Credit  Agreement,  dated  as  of  January  20,  2010,  among
Registrant,  the  financial  institutions  from  time  to  time  party
thereto  as  Banks,  and  Wachovia  Bank,  National  Association,
as Agent 

First  Amendment  to  Credit  Agreement  dated  as  of  April  10,
2013, by and among Registrant, the financial institutions from 
time  to  time  party  thereto  as  Banks,  and  Wells  Fargo  Bank, 
N.A.,  as  successor-by-merger  to  Wachovia  Bank,  National 
Association, as Agent 

Second  Amendment  to  Credit  Agreement  dated  as  of  March 
27,  2017,  by  and  among  Registrant,  the  financial  institutions 
from  time  to  time  party  thereto  as  Banks,  and  Wells  Fargo 
Bank,  N.A.,  as  successor-by-merger  to  Wachovia  Bank, 
National Association, as Agent 

Lease,  dated  as  of  February  8,  2006,  by  and  between
Registrant and Big-Shoe Properties, LLC 

10-K 

10-A 

4/13/2006+

Lease,  dated  as  of  June  22, 2006,  by  and  between  Registrant
and Outback Holdings, LLC 

8-K 

10-D 

6/28/2006+

10-C* 

Summary Compensation Sheet 

10-D* 

Non-competition  Agreement  dated  as  of  January  15,  1993,
between Registrant and J. Wayne Weaver 

S-1 

10-I 

2/4/1993 

10-E* 

Employee Stock Purchase Plan of Registrant, as amended 

10-Q 

10-L 

9/15/1997+

10-F* 

2006 Executive Incentive Compensation Plan, as amended 

10-G* 

2016 Executive Incentive Compensation Plan  

10-H* 

10-I* 

10-J* 

2000 Stock Option and Incentive Plan of Registrant, as 
amended 

Form  of  Notice  of  Grant  of  Stock  Options  and  Option
Agreement  for  incentive  stock  options  granted  under  the 
Registrant’s 2000 Stock Option and Incentive Plan 

Form  of  Notice  of  Grant  of  Stock  Options  and  Option
Agreement  for  non-qualified  stock  options  granted  under  the
Registrant’s 2000 Stock Option and Incentive Plan 

8-K 

8-K 

10-B 

6/17/2011+

10.1 

6/17/2016

10-Q 

10.1 

6/10/2015

8-K 

10-A 

9/2/2004+ 

8-K 

10-B 

9/2/2004+ 

10-K* 

Form of Award Agreement for restricted stock granted under
the Registrant’s 2000 Stock Option and Incentive Plan 

8-K 

10-C 

3/24/2005+

X 

X 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO EXHIBITS - Continued 

Description 

Form 

Exhibit 

Filing 
Date 

Filed 
Herewith

Incorporated by Reference To 

Form of Award Agreement for time-based restricted stock 
with cliff vesting granted under the Registrant’s 2000 Stock 
Option and Incentive Plan 

8-K 

10.2 

10/19/2012

Exhibit 
No. 

10-L* 

10-M* 

Form  of  Award  Agreement  for    performance-based  restricted 
stock  with  deferred  cash  dividends  granted  under 
the
Registrant’s 2000 Stock Option and Incentive Plan 

10-Q 

10.1 

6/13/13 

10-N* 

10-O* 

10-P* 

10-Q* 

10-R* 

10-S* 

10-T* 

Form  of  Award  Agreement  for  time-based  restricted  stock 
granted  to  executive  officers  under  the  Registrant’s  2000 
Stock Option and Incentive Plan 

8-K 

10.1 

3/21/2016 

Form  of  Award  Agreement  for  restricted  stock  with  both
performance-based  and  time-based  restrictions  granted  under
the Registrant’s 2000 Stock Option and Incentive Plan 

Amended  and  Restated  Employment  and  Noncompetition
Agreement dated December 11, 2008, between Registrant and
Timothy Baker 

Amended  and  Restated  Employment  and  Noncompetition
Agreement dated December 11, 2008, between Registrant and 
Clifton E. Sifford 

Amended  and  Restated  Employment  and  Noncompetition
Agreement dated December 11, 2008, between Registrant and
W. Kerry Jackson 

8-K/A 

10.2 

4/25/2016 

8-K 

10.2 

12/17/2008+

8-K 

10.3 

12/17/2008+

8-K 

10.4 

12/17/2008+

Employment and Noncompetition Agreement dated April 7, 
2011, between Registrant and Kathy A. Yearwood 

10-K 

10-X 

4/14/2011+

Employment and Noncompetition Agreement dated  
December 4, 2012, between Registrant and Carl N. Scibetta 

10-K 

10-U 

4/15/2013 

10-U* 

Shoe Carnival, Inc. Deferred Compensation Plan, as amended

10-K 

10-S 

4/10/2014 

21 

23 

31.1 

31.2 

A list of subsidiaries of Shoe Carnival, Inc. 

Written consent of Deloitte & Touche LLP 

Certification of Chief Executive Officer Pursuant to Rule 13a-
14(a)/15d-14(a)  of  the  Securities  Exchange  Act  of  1934,  as
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 

Certification of Chief Financial Officer Pursuant to Rule 13a-
14(a)/15d-14(a)  of  the  Securities  Exchange  Act  of  1934,  as 
Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002 

60 

X 

X 

X 

X 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

32.1 

32.2 

101 

* 

+ 

Description 

Form 

Exhibit 

Filing 
Date 

Filed 
Herewith

Incorporated by Reference To 

Certification of Chief Executive Officer Pursuant to 18 U.S.C. 
Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the
Sarbanes-Oxley Act of 2002 

Certification of Chief Financial Officer Pursuant to 18 U.S.C.
Section  1350,  as  Adopted  Pursuant  to  Section  906  of  the
Sarbanes-Oxley Act of 2002 

in  XBRL 

The  following  materials  from  Shoe  Carnival, Inc.’s  Annual 
Report  on  Form 10-K  for  the  year  ended  January  28,  2017,
formatted 
(Extensible  Business  Reporting
Language): (1) Consolidated Balance Sheets, (2) Consolidated 
(3) Consolidated  Statement  of 
Statements  of 
Shareholders’  Equity,  (4)  Consolidated  Statements  of  Cash
Flows, and (5) Notes to Consolidated Financial Statements. 

Income, 

X 

X 

X 

The indicated exhibit is a management contract, compensatory plan or arrangement required to be filed 
by Item 601 of Regulation S-K. 

SEC File No. 000-21360. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STOCK PRICE PERFORMANCE GRAPH

The performance graphs set forth below compare the cumulative total shareholder return on the Company’s Common 
Stock with the Nasdaq Stock Market Index and the Nasdaq Index for Retail Trade Stocks for the period from January 
27, 2012 through January 27, 2017.  The graphs assume that $100 was invested in our common stock and $100 was 
invested in each of the other two indices on January 27, 2012, and assumes reinvestment of dividends.  The stock 
performance shown in the graphs represents past performance and should not be considered an indication of future 
performance. The performance graphs shall not be deemed “soliciting material” or to be “fi led” with the Securities 
and Exchange Commission, nor shall such information be incorporated by reference into any future fi ling under the 
Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent we specifi cally incorporate it by 
reference into such fi ling.

NASDAQ OMX Global Indexes
Comparison of Cumulative Total Return Among the Company,
Nasdaq Stock Market Index and Nasdaq Index for Retail Trade Stocks

1/27/2012

2/1/2013

1/31/2014

1/30/2015

1/29/2016

1/27/2017

   The Nasdaq Stock Market (U.S.)

$

   Nasdaq Retail Trade Stocks

   Shoe Carnival, Inc.

100

100

100

$

118

124

126

$

143

150

145

$

161

185

137

$

157

195

137

$

193

215

149

S
R
A
L
L
O
D

250

200

150

100

50

0

1/27/2012

2/1/2013

1/31/2014

1/30/2015

1/29/2016

1/27/2017

The Nasdaq Stock  Market (U.S.)
Nasdaq Retail Trade Stocks

Shoe Carnival, Inc.

during fi scal 2016. Our store growth plan continued to 

key initiatives implemented over the past three years 

focus on strong trade areas within our current footprint. 

which have helped us achieve positive operating and 

It was just a year ago that we discussed our opportunity 

fi nancial results. These initiatives have created a strong 

to open stores in key small markets across the U.S. 

foundation for the future and have positioned us for 

Since then, we have opened nine stores in smaller 

the opportunities that lie ahead as we continue to 

markets which are running well ahead of our fi rst-year 

return value to shareholders in 2017 and beyond.

expectations in terms of both sales and margin. We will 

We appreciate your continued support of Shoe 

continue to roll out these scalable store prototypes that 

Carnival.

Sincerely,

Clifton E. Sifford

President and Chief Executive Offi cer 

refl ect the diverse population and density of the market 

being served. Our anticipated store growth strategy 

for fi scal 2017 and fi scal 2018 refl ects approximately 

two-thirds of the new stores opening in smaller market 

locations.

In fi scal 2017, we plan to open approximately 20 new 

stores. It's important to note that the majority of these 

new store openings will be fi lling in existing market 

areas in which we currently operate. The remaining 

stores will serve smaller new markets where we expect 

to leverage Shoe Carnival’s strong name brand 

recognition. We believe that a continued, disciplined 

approach to new market openings is very important 

as we leverage our multi-channel sales strategy and 

pursue opportunities for brick-and-mortar store growth 

across large, mid and smaller markets.

Over the past several years, we have analyzed our 

entire portfolio of stores, with a concentration on 

underperforming stores to meet our long-term goal 

of increasing shareholder value through increasing 

operating income. Our objective is to identify 

underperforming stores and either renegotiate lease 

terms, relocate or close the store.

We believe Shoe Carnival is well positioned for future 

growth. Our team has worked diligently over the 

past several years to get to where it is today with 

over $1 billion in net sales. We continue to focus on 

2016 Annual Report

2016 Annual Report

OFFICERS AND CORPORATE MANAGEMENT

J. WAYNE WEAVER**
Chairman

CLIFTON E. SIFFORD**
President and Chief Executive Offi cer

W. KERRY JACKSON**
Senior Executive Vice President  
Chief Operating and Financial Offi cer 
and Treasurer

TIMOTHY T. BAKER**
Executive Vice President
Store Operations

CARL N. SCIBETTA**
Executive Vice President
Chief Merchandising Offi cer

TODD A. BEURMAN
Senior Vice President 
Marketing

TERRY L. CLEMENTS
Senior Vice President
Chief Information Offi cer

JEFFREY N. FINK
Senior Vice President
Real Estate

SEAN M. GEORGES
Senior Vice President 
Human Resources, In-House Counsel 
and Assistant Secretary

DAVID A. KAPP
Senior Vice President
Planning/Allocation

CHRISTOPHER A. ASKINS
Vice President 
Loss Prevention

MARC A. CHILTON
Vice President
Store Operations

JOHN W. DODSON
Vice President
Store Operations

TANYA E. GORDON
Vice President 
Divisional Merchandising Manager
Women's and Children's Footwear 
and Accessories

DAVID M. GROFF
Vice President 
Administration and Business 
Development

BRADLEY A. GUBSER
Vice President
Store Planning and Development

TARA J. KRULL
Vice President 
Marketing

ROGER D. ORTH
Vice President
Controller and Secretary

BOARD OF DIRECTORS

J. WAYNE WEAVER
Chairman of the Board
Shoe Carnival, Inc.

CLIFTON E. SIFFORD
President and Chief Executive Offi cer
Shoe Carnival, Inc.

JAMES A. ASCHLEMAN 1,2*,3
Retired
Indianapolis, Indiana

JEFFREY C. GERSTEL 1,2
Chief Marketing Offi cer
B&H Foto and Electronics Corp.
New York, NY

ANDREA R. GUTHRIE 2,3*
Co-founder, Gyde & Seek
Park City, UT 

KENT A. KLEEBERGER 1*,2,3,4
Consultant
Sanibel Island, Florida

CLINT R. PIERCE
Vice President
Divisional Merchandise Manager,
Athletic Footwear

CHARLIE J. TOROK, JR.
Vice President, Distribution

KENT A. ZIMMERMAN
Vice President, Digital

ANTHONY J. CAROSELLO
Assistant Vice President
Real Estate

SARAH B. DAUER
Assistant Vice President
In-House Counsel

JAMES W. JOHNSTON
Assistant Vice President
Infrastructure and Support

CHERYL L. LINDADUER
Assistant Vice President
Application Systems

TUCKER R. ROBINSON
Assistant Vice President
Buyer Men’s Athletics

THOMAS G. VERNARSKY
Assistant Vice President
Buyer Men's Non-Athletics

(**) Executive Offi cers

JOSEPH W. WOOD 1,2,3
Consultant
St. Louis, Missouri

(1) Audit Committee
(2) Compensation Committee
(3) Nominating and Corporate  
     Governance Committee
(4) Lead Director
(*) Committee Chairman

CORPORATE INFORMATION

CORPORATE OFFICE
7500 East Columbia Street
Evansville, Indiana 

CORPORATE COUNSEL
Faegre Baker Daniels LLP
Indianapolis, Indiana 

INDEPENDENT AUDITORS
Deloitte & Touche LLP
Indianapolis, Indiana

TRANSFER AGENT
Computershare Trust 
Company NA  
Chicago, Illinois
(312) 360-5359

LETTER FROM OUR 

PRESIDENT AND CEO

YEAR IN REVIEW

opportunity for growth, in both large and smaller 

Fiscal 2016 represented a signifi cant corporate 

markets, as we work together to achieve our next $1 

milestone for Shoe Carnival as our net sales 

billion in sales.

exceeded $1 billion. We are very pleased with this 

accomplishment, which refl ects the hard work and 

From a merchandise perspective, our athletic footwear 

dedication of our over 5,100 store and corporate 

category was a key driver of sales throughout fi scal 

associates.

2016. Our merchants did an excellent job of offering a 

broad assortment of athletic brands that appealed to 

Over the past several years, we have benefi ted from 

our customers on a consistent basis. Moreover, in the 

the execution of key strategic initiatives, including a 

third quarter of fi scal 2016, we continued to strengthen 

disciplined store growth strategy, strong merchandising 

our management team by adding athletic footwear 

efforts, enhanced multi-channel sales capabilities, 

industry veteran, Clint Pierce as Vice President, 

expanded digital and national marketing presence and 

Divisional Merchandise Manager for Athletic Footwear. 

an ongoing focus on our customer loyalty program. 

We are very pleased to have the opportunity to leverage 

These key strategic initiatives have helped us deliver 

Clint’s athletic footwear experience as we strive to 

consistent growth as we have fundamentally changed 

maintain a strong position as the destination of choice 

the way we communicate and interact with our 

for athletic footwear for the entire family.

customers to best serve their footwear needs.

During fi scal 2016, we also remained committed to 

Our team’s relentless focus on effi ciently managing our 

enhancing shareholder value by utilizing approximately 

business in both favorable and challenging operating 

$48 million in cash to repurchase shares of our 

environments has served us well. As of our fi scal year-

common stock under our stock buyback programs and 

end on January 28, 2017, we operated stores in 35 

pay out cash dividends in each of our four quarters. We 

states and Puerto Rico. We believe we have signifi cant 

are fortunate to have the fi nancial fl exibility, through 

2016 Annual Report

SHOE CARNIVAL’S 

S H O P  W I T H I N  A   S H O P   C O N C E P T

B U Y  
O N L I N E . . .
P I C K   U P
I N   S T O R E !

CONTINUED 
MULTI-CHANNEL 
EXPANSION

In 2016, we continued our efforts to provide 

customers with more convenient ways to shop through 

further expansion of multi-channel initiatives. 

Buy Online, Pick Up In Store and Buy Online, Ship To 

Store allow customers the fl exibility to pick up shoes 

in-store that were ordered online. These initiatives 

also generate additional in-store visits.

T E X T
P E R K S
t o
7 2 7 3 7 5
( S C P E R K )

SHOE PERKS

Our Shoe Perks loyalty program grew by over 4 million members 

in 2016. Digital marketing programs were also established to 

acquire new members, retain existing members and reactivate 

members who haven’t shopped with us in two years. 

Additionally, SMS messaging makes it easier 

for customers to enroll in Shoe Perks, 

and enables us to deliver marketing 

messages to their mobile devices.

R E W A R D S   C L U B

inner front cover

inner back cover

7500 East Columbia Street  •  Evansville, Indiana 47715 
812.867.6471  •  shoecarnival.com

2016 ANNUAL REPORT

outer back cover

outer front cover