Quarterlytics / Consumer Cyclical / Apparel - Retail / Shoe Carnival, Inc. / FY2024 Annual Report

Shoe Carnival, Inc.
Annual Report 2024

SCVL · NASDAQ Consumer Cyclical
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Ticker SCVL
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 2500
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FY2024 Annual Report · Shoe Carnival, Inc.
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2 0 2 4  A N N U A L  R E P O R T

$91 2M
$91.2M
$41 9M
$41.9M
$41.9M
$54 2M
$54.2M
2014
2019
2024
Operating Income (in millions)
5 years ago
10 years ago
$1 202 9M
$1,202.9M
$940 2M
$940.2M
$1,036.6M
2014
2014
2019
2019
2024
2024
$2 68
$2.68
$0.63
$1 46
$1.46
5 years ago
5 years ago
10 years ago
10 years ago
EPS
Net Sales (in millions)
84% 
Increase
EPS Growth
2024 vs 2019
16% 
Increase
Net Sales Growth
2024 vs 2019
Operating 
income Growth 
vs 2019
68% 
Increase
Shoe Carnival delivered significant growth in net sales and overall profitability versus five years ago and ten years 
ago, led by the company’s growth and profit transformation strategies. Diluted net income per share (EPS) achieved 
in 2024 represented a compound annual growth rate of 13% since 2019.
Financial Highlights


Letter to Shareholders
I am pleased to share that during 2024 we achieved our financial expectations and made significant progress advancing our 
long-term strategies. 
Looking back at our 2024 results, we grew net sales, expanded market share, captured new customers, and entered new markets. 
We achieved gross profit margin over 35% for the fourth consecutive year, and grew earnings per share at a level that was 84% 
higher than EPS 5 years ago and 325% higher than EPS 10 years ago. For the 20th consecutive year, we started the year with no debt 
and finished the year with no debt, while growing our cash balances and issuing our 51st consecutive quarterly dividend.  Despite 
continued volatility in the industry and the global economy, we strengthened our financial position last year and are positioned 
well to implement our strategic plans in 2025.
M&A is a core part of our growth strategy, and in February 2024 we finalized our second acquisition.  We acquired Rogan’s, a 28 store 
footwear retailer in the upper Midwest, through a 100% cash deal. Rogan’s is the leading footwear retailer in Wisconsin and provided 
us a foothold in a new state of operating in Minnesota. Integration efforts were smooth and completed well ahead of schedule 
during 2024. Year one sales achieved our expectations, and we captured synergies faster and greater than we forecasted. 
Shoe Station was once again the fastest growing retail banner in the family footwear industry, growing in existing and new markets. 
We completed an important in-market “rebanner” test in 2024 where customer and market data indicated Shoe Station would 
better meet customer needs than an existing Shoe Carnival store.  As part of the test, we closed 10 underperforming Shoe Carnival 
stores and opened 10 new Shoe Station stores.  
The overall results exceeded our success criteria and highlighted that we have a significant growth opportunity to expand Shoe Station 
from a regional chain to a national footwear retailer. Work is underway now to scale up Shoe Station store counts by rebannering 
underperforming stores in our fleet and also those stores where the customer data indicates results would be even better as a Shoe 
Station store.  Our target is over 51% of the current store fleet will be operated as a Shoe Station store by March 2027. 
Earlier this year, we defined our existing office in Fort Mill, South Carolina, a small town 15 minutes south of Charlotte as our Corporate HQ. 
The picture above is the team during a mock ribbon cutting ceremony for the new HQ.  This office is where senior leaders, merchants, 
marketers, and our customer facing teams are based. It is also where we collaborate with our vendor partners, host our annual 
shareholders meeting and conduct our board meetings and earnings calls. As such, we determined that this office location would best 
serve as our corporate headquarters. We also operate our shared service back office functions for Shoe Station, Shoe Carnival and 
Rogan’s stores as well as our supply chain from our existing office and distribution center in Indiana.
Our vision is clear: to be the nation’s leading footwear retailer for the family.  I am so thankful for the support to achieve this vision from 
our exceptional vendor partners, our 6,000 team members, and our millions of customers that choose to shop at Shoe Carnival, Shoe 
Station, Rogan’s, or our dot.com platforms.   
  
President & Chief Executive Officer


 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549  
Form 10-K 
(Mark One) 
[X] 
Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
For the fiscal year ended:   February 1, 2025 
or 
[   ] 
Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
For the transition period from ____________________  to  ____________________ 
 
Commission File Number: 
0-21360 
 
Shoe Carnival, Inc. 
(Exact name of registrant as specified in its charter) 
 
Indiana 
 
35-1736614 
(State or other jurisdiction of 
 
(IRS Employer Identification Number) 
incorporation or organization) 
 
 
 
 
 
7500 East Columbia Street 
 
 
Evansville, IN 
 
47715 
(Address of principal executive offices) 
 
(Zip code) 
(812) 867-4034 
(Registrant’s telephone number, including area code) 
Securities registered pursuant to Section 12(b) of the Act: 
Title of each class 
 
Trading 
Symbol(s) 
 
Name of each exchange on which registered 
Common Stock, par value $0.01 per share 
 
SCVL 
 
The Nasdaq Stock Market LLC 
 
Securities registered pursuant to Section 12(g) of the Act: None 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 
 
[  ] Yes 
  
[ X] No 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 
 
[  ] Yes 
  
[X] No 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days. 
 
 
[X] Yes 
  
[  ] No 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T 
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  
 
 
[X ] Yes 
  
[  ] No 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth 
company.  See the definitions of “large accelerated filer”, “accelerated filer”, “smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the 
Exchange Act. 
 
[  ] Large accelerated filer 
[X] Accelerated filer 
[  ] Non-accelerated filer 
[  ] Smaller reporting company 
[ ] Emerging growth company 
 
 
 

 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ] 
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial 
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. [X] 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the 
correction of an error to previously issued financial statements. [  ] 
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the 
registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). [  ] 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 
 
 
[  ] Yes 
  
[X] No 
The aggregate market value of the voting stock held by non-affiliates of the registrant based on the last sale price for such stock at August 2, 2024 (the last business day 
of the registrant’s most recently completed second fiscal quarter) was approximately $678,361,539 (assuming solely for the purposes of this calculation that all Directors 
and executive officers of the registrant are “affiliates”). 
Number of Shares of Common Stock, $.01 par value, outstanding at March 17, 2025 was 27,174,403. 
DOCUMENTS INCORPORATED BY REFERENCE 
Certain information contained in the Definitive Proxy Statement for the 2025 Annual Meeting of Shareholders of the Registrant to be held on June 25, 2025 are 
incorporated by reference into PART III hereof. 
Auditor Firm Id: 
34 
Auditor Name:  
Deloitte & Touche LLP 
Auditor Location: 
Indianapolis, IN 
 

 
 
TABLE OF CONTENTS 
 
PART I 
 
Item 1. 
Business 
5 
Item 1A. 
Risk Factors 
15 
Item 1B. 
Unresolved Staff Comments 
26 
Item 1C. 
Cybersecurity 
26 
Item 2. 
Properties 
28 
Item 3. 
Legal Proceedings 
29 
Item 4. 
Mine Safety Disclosures 
29 
 
PART II 
 
Item 5. 
Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities 
30 
Item 6. 
[Reserved] 
31 
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of 
Operations 
32 
Item 7A. 
Quantitative and Qualitative Disclosures About Market Risk 
43 
Item 8. 
Financial Statements and Supplementary Data  
43 
Item 9. 
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosure 
70 
Item 9A. 
Controls and Procedures 
70 
Item 9B. 
Other Information 
72 
Item 9C. 
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 
72 
 
PART III 
 
Item 10. 
Directors, Executive Officers and Corporate Governance 
73 
Item 11. 
Executive Compensation 
73 
Item 12. 
Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters 
73 
Item 13. 
Certain Relationships and Related Transactions, and Director Independence 
73 
Item 14. 
Principal Accountant Fees and Services 
73 
 
PART IV 
 
Item 15. 
Exhibits and Financial Statement Schedules 
74 
Item 16. 
Form 10-K Summary 
76 
 
 
Signatures  
77 
 
 
 

 
 
4 
Shoe Carnival, Inc. 
Evansville, Indiana 
Annual Report to Securities and Exchange Commission  
For the Fiscal Year Ended February 1, 2025 
PART I 
Cautionary Statement Regarding Forward-Looking Information 
This Annual Report on Form 10-K contains forward-looking statements, within the meaning of the Private Securities 
Litigation Reform Act of 1995, that involve a number of risks and uncertainties.  A number of factors could cause our 
actual results, performance, achievements or industry results to be materially different from any future results, 
performance or achievements expressed or implied by these forward-looking statements. These factors include, but 
are not limited to: our ability to increase our comparable stores Net Sales and achieve expected operating results from 
rebannering Shoe Carnival locations into Shoe Station locations within expected time frames, or at all; our ability to 
achieve expected operating results from, and planned growth of, our Shoe Station banner within expected time frames, 
or at all; the impact of competition and pricing, including our ability to maintain current promotional intensity levels; 
changes in the political and economic environments in, the status of trade relations with, and the impact of changes in 
trade policies and tariffs impacting, China and other countries which are the major manufacturers of footwear; our 
ability to control costs and meet our labor needs in a rising wage, inflationary, and/or supply chain constrained 
environment; the effects and duration of economic downturns and unemployment rates; the potential impact of 
national and international security concerns, including those caused by war and terrorism, on the retail environment; 
general economic conditions in the areas of the continental United States and Puerto Rico where our stores are located; 
changes in the overall retail environment and more specifically in the apparel and footwear retail sectors; our ability 
to successfully utilize the e-commerce sales channel and its impact on traffic and transactions in our physical stores; 
the success of the open-air shopping centers where many of our stores are located and the impact on our ability to 
attract customers to our stores; our ability to attract customers to our e-commerce platform and to successfully grow 
our omnichannel sales; the effectiveness of our inventory management, including our ability to manage key 
merchandise vendor relationships and direct-to-consumer initiatives; changes in our relationships with other key 
suppliers; our ability to successfully manage and execute our marketing initiatives and maintain positive brand 
perception and recognition; our ability to successfully manage our current real estate portfolio and leasing obligations; 
changes in weather, including patterns impacted by climate change; changes in consumer buying trends and our ability 
to identify and respond to emerging fashion trends; the impact of disruptions in our distribution or information 
technology operations including at our distribution center located in Evansville, IN; the impact of natural disasters, 
public health and political crises, civil unrest, and other catastrophic events on our operations and the operations of 
our suppliers, as well as on consumer confidence and purchasing in general; the duration and spread of a public health 
crisis and the mitigating efforts deployed, including the effects of government stimulus on consumer spending; risks 
associated with the seasonality of the retail industry; the impact of unauthorized disclosure or misuse of personal and 
confidential information about our customers, vendors and employees, including as a result of a cybersecurity breach; 
our ability to effectively achieve the operating results from, and maintain the synergies, efficiencies and other benefits 
gained through, our acquisition strategy, including our recent acquisition of Rogan’s; our ability to successfully 
execute our business strategy, including the availability of desirable store locations at acceptable lease terms, our 
ability to identify, consummate or effectively integrate future acquisitions, our ability to implement and adapt to new 
technology and systems, our ability to open new stores in a timely and profitable manner, including our entry into 
major new markets, and the availability of sufficient funds to implement our business plans; higher than anticipated 
costs associated with the closing of underperforming stores; the inability of manufacturers to deliver products in a 
timely manner; an increase in the cost, or a disruption in the flow, of imported goods; the impact of regulatory changes 
in the United States, including minimum wage laws and regulations, and the countries where our manufacturers are 
located; the resolution of litigation or regulatory proceedings in which we are or may become involved; continued 
volatility and disruption in the capital and credit markets; future stock repurchases under our stock repurchase program 
and future dividend payments.  For a more detailed discussion of risk factors impacting us, see PART I, ITEM 1A, 
“Risk Factors” of this Annual Report on Form 10-K. 

 
 
5 
ITEM 1.    BUSINESS  
Our Company 
Shoe Carnival, Inc. is one of the nation’s largest omnichannel sellers of footwear for the family, and our goal is to be 
the leading family footwear retailer in the United States.  We operate a retail focused business model that aims to 
deliver the leading footwear shopping experience with the national name brands desired by our customers.  Our 
“bricks” first, omnichannel approach provides customers easy access to our wide assortment of branded footwear for 
athletics, daily activities and special events via their choice of delivery channel.  We have a proven track record selling 
branded footwear, such as Nike, Skechers, Crocs, adidas, Puma, HEYDUDE, Converse and Vans, and generating 
profits without incurring debt.  We have been in business for 46 years and have been a public company subject to SEC 
reporting requirements since 1993.  Since 1993, we have earned a profit in every year except 1995.   
As part of our long-term growth strategy, we have invested, and will continue to invest, significantly in acquisitions, 
our emerging rebanner strategy, our customer relationship management (“CRM”) capabilities, our e-commerce 
infrastructure and modernization of our store fleet as key drivers of profitable growth.  
As of our Fiscal 2024 year end, we operated 430 stores across 36 states and Puerto Rico.  Including e-commerce sales 
in close proximity to a physical store, our comparable physical stores generated an average of $2.8 million in Net 
Sales in Fiscal 2024 and approximately $246 in Net Sales per square foot.   
Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Unless otherwise stated, references 
to years 2024, 2023 and 2022 relate to the fiscal years ended February 1, 2025 (“Fiscal 2024”), February 3, 2024 
(“Fiscal 2023”) and January 28, 2023 (“Fiscal 2022”), respectively.  Fiscal 2021 is the fiscal year ended January 29, 
2022, Fiscal 2020 is the fiscal year ended January 30, 2021 and Fiscal 2019 is the fiscal year ended February 1, 2020.  
Fiscal 2023 consisted of 53 weeks while all other years presented and discussed consisted of 52 weeks.     
References to “Shoe Carnival,” “Shoe Station” and “Rogan’s” are to the individual store sets, not the entire company. 
References to “we,” “us,” “our” and the “Company” in this Annual Report on Form 10-K refer to Shoe Carnival, Inc. 
and its subsidiaries.  Shoe Carnival, Inc. is an Indiana corporation that was initially formed in Delaware in 1993 and 
reincorporated in Indiana in 1996.   
References to the “SEC” refer to the United States Securities and Exchange Commission. 
See PART II, ITEM 7, “Management's Discussion and Analysis of Financial Condition and Results of Operations” in 
this Annual Report on Form 10-K for more information regarding the trends impacting our Fiscal 2024 operating 
results. 
Our Stores 
Shoe Carnival 
Our Shoe Carnival retail concept has developed over our 46-year history and is differentiated from competitors by our 
distinctive, fun and promotional marketing efforts.  Shoe Carnival stores combine competitive pricing with a high-
energy in-store environment that encourages customer participation.  Unique features of our store experience include 
upbeat music, opportunities for customers to spin our spin-n-win wheel and a mic-person who runs in-store specials.  
These specials include contests, games and hot deals of the moment to encourage customers to take immediate 
advantage of our special, in-store pricing.  As of our Fiscal 2024 year end, we operated 360 Shoe Carnival stores 
located across 35 states and Puerto Rico and offered online shopping at www.shoecarnival.com.  Net Sales from our 
Shoe Carnival banner declined mid-single digits in Fiscal 2024 compared to Fiscal 2023.  This decline was in line 
with our view of family footwear industry trends. 
 

 
 
6 
Shoe Station  
In Fiscal 2021, we acquired our first 21 Shoe Station stores.  Our Shoe Station concept targets a more affluent footwear 
customer and has a strong track record of capitalizing on emerging footwear fashion trends and introducing new brands 
that meet the needs of the target customer.  Our Shoe Station bannered stores’ Net Sales grew mid-single digits in 
Fiscal 2024 compared to Fiscal 2023, driven by new store growth and a low-single digit comparable stores Net Sales 
increase, outpacing our view of family footwear industry trends.  As of our Fiscal 2024 year end, we operated 42 Shoe 
Station bannered stores across seven states in the Southeast, inclusive of the 21 stores acquired in 2021, 11 additional 
stores opened since the acquisition and ten stores rebannered in Fiscal 2024, as described below, and offered online 
shopping at www.shoestation.com.  
Rogan’s 
In February 2024, we acquired Rogan Shoes, Incorporated (“Rogan’s”).  The Rogan's acquisition immediately 
positioned us as the family footwear market leader in Wisconsin and established a store base in Minnesota, creating 
additional expansion opportunities.  Net Sales attributed to Rogan's were $80.3 million in Fiscal 2024, consistent with 
our expectations, and Operating Income attributed to Rogan’s in Fiscal 2024 exceeded our $10 million target by more 
than 20%.  As of our Fiscal 2024 year end, we operated the 28 Rogan’s stores we acquired, which are located in 
Wisconsin, Illinois and Minnesota.  More information about the Rogan’s acquisition can be found in Note 3— 
“Acquisition of Rogan Shoes” in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of 
this Annual Report on Form 10-K.   
Rebanner Strategy 
We have been evaluating customer analytics and market data and developing strategies to expand Shoe Station since 
we acquired the chain in December 2021.  For the past two fiscal years, Shoe Station has been a market leader in the 
Southeast, and, according to industry data, Shoe Station has been the industry’s fastest growing retailer.  During the 
same period, our Shoe Carnival banner and the family footwear industry experienced comparable stores Net Sales 
declines.  
We believe that a national expansion opportunity exists in markets where the customer and/or market characteristics 
align better with our Shoe Station concept, rather than our Shoe Carnival concept.  A 10-store in-market test was 
completed during Fiscal 2024, where we closed underperforming Shoe Carnival stores and opened new Shoe Station 
stores in those markets.  The customer response and business results exceeded our success criteria on an aggregated 
basis, with sales and profit contribution over 10% higher at the new Shoe Station stores versus Shoe Carnival stores. 
In March 2025, we announced a new long-term strategy to rapidly scale up Shoe Station into a national footwear and 
accessories leader.  The first investment phase will rebanner 175 stores to the Shoe Station banner over the next 24 
months.  Once this phase is complete, we expect to operate 218 Shoe Station stores, representing 51% of our present 
store fleet.     
We expect the long-term prospects of this strategy will result in significant market share growth in areas where we 
have underperformed with our Shoe Carnival concept.  We also expect to enter new markets where we do not compete 
today as a future phase of the expansion plan.  The Shoe Station rebanner strategy is expected to create significant 
financial leverage from a more productive store base.  
During Fiscal 2025, we expect to rebanner between 50 to 75 Shoe Carnival stores to Shoe Station stores.  The Fiscal 
2025 investment for the rebanners is forecasted to decrease Fiscal 2025 Operating Income by between $20 to $25 
million, inclusive of store closing costs, amortization of new store construction costs, a four-to-six-week store closure 
period through each store’s grand opening and customer acquisition costs.  We expect that this Fiscal 2025 investment 
will be recovered over a two-to-three-year period following a store’s grand opening.  In Fiscal 2027, our expectation 
is that Net Sales from these rebannered stores will be over 10% higher and profit contribution will increase over 20% 
compared to the stores before they were rebannered.   
In Fiscal 2026 and early Fiscal 2027, we plan to scale up further and complete 100 or more rebanners, with a first-
year investment forecast of between approximately $22 to $27 million and a similar path to payback of the investment 
of approximately two-to-three years. 

 
 
7 
Our Diversified Sales Mix 
We sell broadly across the family footwear channel, with balanced distribution among type of customer (men, women 
and children), product (athletics and non-athletics) and age (senior citizens to infants) and with no singular reliance 
on any particular segment.  The products we offer are a broad mix of footwear for sport, daily activities and special 
events.   The table below sets forth our percentage of sales by product category over the last five fiscal years.  
 
Fiscal Years 
 
2024 
  
2023 
  
2022 
  
2021 
  
2020 
 
Non-Athletics: 
 
 
  
  
  
  
  
Women's 
  
25 %  
26 %  
28 %  
24 %  
22 % 
Men's 
  
18   
16   
17   
14   
14 
Children's 
  
7   
7   
7   
6   
5 
Total 
  
50   
49   
52   
44   
41 
Athletics: 
 
  
  
  
  
  
Women's 
  
15   
15   
14   
16   
18 
Men's 
  
17   
17   
16   
20   
22 
Children's 
  
12   
13   
12   
14   
13 
Total 
  
44   
45   
42   
50   
53 
Accessories 
  
5   
5   
5   
5   
5 
Other 
  
1   
1   
1   
1   
1 
Total 
  
100 %  
100 %  
100 %  
100 %  
100 % 
 
Other Initiatives 
Store Growth and  Modernization 
In Fiscal 2024, we opened four new Shoe Station branded stores, permanently closed two Shoe Carnival branded 
stores and acquired 28 Rogan’s stores.  Increasing market penetration by adding new stores is a key component of our 
long-term growth strategy.  In the near-term, however, we expect new store openings may continue to be impacted by 
macroeconomic uncertainty, our ability to identify desirable locations, increased focus on our emerging rebanner 
strategy and focus on our acquisition strategy. 
In Fiscal 2023 and Fiscal 2022, our capital expenditures were $56.3 million and $77.3 million, respectively, with a 
primary focus on store modernization and new stores.  Our modernized store design has been viewed as a differentiator 
by certain strategic vendor partners and has provided us an opportunity to increase access to branded merchandise.  
Total capital expenditures were $33.2 million in Fiscal 2024 and lower than prior years as our store modernization 
program was completed. 
E-commerce Growth 
Our e-commerce platform is an extension of our physical stores and is designed to improve our customer’s shopping 
experience.  We are committed to providing a personalized, seamless customer experience across all channels, and we 
believe that our ongoing omnichannel initiatives are aligned with changing consumer behavior.  
We delivered a new online experience to our customers in Fiscal 2023.  We launched our www.shoestation.com 
website in February 2023 and relaunched our www.shoecarnival.com website in late October 2023.  This marked the 
first major redesign of our Shoe Carnival website since 2016.  We have completed the technology migration for both 
banners to a single platform hosted by a leading provider. 
We continue to expect our e-commerce platform, which operates both our Shoe Carnival and Shoe Station websites, 
to be a significant sales channel for us.  Our goal is for our e-commerce sales channel to provide between 10% and 
15% of enterprise-wide merchandise sales, versus a pre-pandemic 6% in Fiscal 2019.  E-commerce sales represented 
approximately 10% of our merchandise sales in each of Fiscal 2024, Fiscal 2023 and Fiscal 2022. 

 
 
8 
Customer Relationship Management (“CRM”) 
Our CRM program continues to provide valuable customer insights to our business, resulting in more efficient and 
effective marketing outreach.  Our CRM program provides our marketing, merchandising, analytics and real estate 
teams with a better and more complete view of our customer’s shopping behaviors and forms the foundation of our 
digital marketing efforts and our Shoe Perks loyalty program (“Shoe Perks”).  Our view into customer data allows us 
to more effectively communicate with our customers on a segmented basis through all owned and paid media channels 
and tailor the merchandise mix at an individual store level.  Through transaction data, we gain useful insights into our 
customers’ shopping habits, including where, when and how they shop our stores and navigate our online presence.  
Additionally, our CRM program allows us to gain a deeper understanding of the brands and categories that our high-
value customers consistently purchase so that we can continue to meet customer needs and demand at a geographic 
and store level. 
Our CRM program allows us to drive customer retention by delivering to each customer more individualized shopping 
opportunities and experiences and aids in gaining a better understanding of our existing customer base as well as 
identifying new customers.  We expect segmentation and activation of our high-value customers through data analysis 
and targeting the broader market of ‘look-a-like’ customers to continue to play a key role in our growth.   
Once a customer enrolls in Shoe Perks and provides a means for digital communication, the customer will begin 
receiving personalized communications from us.  These communications afford us additional opportunities to 
highlight our broad product assortment and promotional programs.  Shoe Perks provides customers with a heightened 
shopping experience, which includes exclusive offers and rewards that are earned by making purchases either in-store 
or online and through participating in other point earning opportunities that facilitate engagement with our brand and 
the national name brands we offer.   
We are focused on expanding our Shoe Perks enrollment.  In Fiscal 2024, our Shoe Perks membership, including Shoe 
Station and Rogan's customers, grew to 36.8 million members, representing an increase in customers of 7% compared 
to Fiscal 2023 year end.  
In Fiscal 2024, purchases from Shoe Perks members were approximately 73% of our comparable stores Net Sales.  
We believe our Shoe Perks program provides an opportunity to communicate, build relationships and engage with our 
most loyal shoppers and increase our customer touch points, which we believe will result in long-term sales gains.  
Our most loyal customers, those who qualify for our “Gold” tier, receive additional rewards and incentives.  The 
average transaction value for our Gold tier customers was significantly higher than non-Gold tier Shoe Perks members 
in Fiscal 2024.  
Strong and Diversified Vendor Partnerships 
We offer merchandise from a broad range of over 270 vendor partners.  Nike, Inc. (“Nike”), Skechers U.S.A., Inc. 
(“Skechers”) and Crocs, Inc. (“Crocs”) collectively accounted for approximately 48% of our Net Sales in Fiscal 2024 
and 45% of our Net Sales in Fiscal 2023.  Nike accounted for approximately 24% of our Net Sales in Fiscal 2024, 
20% in Fiscal 2023 and 14% in Fiscal 2022; Skechers accounted for approximately 13% of our Net Sales in Fiscal 
2024, 14% in Fiscal 2023 and 13% in Fiscal 2022; and Crocs accounted for approximately 11% of our Net Sales in 
both Fiscal 2024 and Fiscal 2023. 
We continually work to strengthen our brand offerings and our relationships with our key vendors.  While we have no 
long-term contracts in place with any of our vendors, we anticipate that Nike, Skechers and Crocs will continue to be 
high-volume vendors for us in Fiscal 2025. 
Our Competitive Strengths 
We believe our operational and financial success is due to a number of key competitive strengths that make our stores 
destinations of choice for our family channel footwear consumer. 

 
 
9 
Digital Media to Build Brand Awareness 
Our goal is to communicate a consistent brand image across all aspects of our operations and throughout our marketing 
strategies.  We highlight our banners and the name brands we carry, including specific styles of product, using lifestyle 
and product imagery to showcase merchandise brands.  The use of digital media comprises the substantial portion of 
our marketing investment, particularly as we leverage data that comes directly from our customers as part of our CRM 
solution, allowing us to directly communicate with our core customers.  Television, radio, print media (including 
inserts, direct mail and newspaper advertising) and outdoor advertising accounted for the balance of our total 
advertising investment.   
Centralized Distribution Process 
Our Evansville distribution center is equipped with mechanized processing and product movement equipment.  The 
facility utilizes cross docking/store replenishment and redistribution methods to fill store product requirements.  These 
methods may include count verification, price and bar code labeling of each unit (when not performed by the 
manufacturer), redistribution of an order into size assortments (when not performed by the manufacturer) and 
allocation of shipments to individual stores. Throughout packing, allocating, storing and shipping, our distribution 
process is essentially paperless.  Merchandise is typically shipped to each store location once per week.  For stores 
within the continental United States, a dedicated carrier, with occasional use of common carriers, handles the majority 
of shipments.  We leverage these investments with third-party managed software tailored to our specific needs to track 
merchandise during the transportation and distribution process.  During Fiscal 2024, over 90% of merchandise was 
received into our Evansville distribution center, with a much smaller percentage of merchandise being directly drop 
shipped to customers, sent directly to a store location or received into Rogan’s distribution process.  Effective 
beginning in February 2025, inbound shipments for the Rogan’s locations acquired in Fiscal 2024 were integrated into 
our centralized buying and distribution process.  Additional information about our Evansville distribution center can 
be found in PART I, ITEM 2, “Properties” of this Annual Report on Form 10-K. 
Disciplined Approach to Capital Management 
We remain focused on funding our normal operations without debt.  We ended Fiscal 2024 with no debt and $123.1 
million of Cash and Cash Equivalents and Marketable Securities. Over the last five fiscal years, we have had no debt 
outstanding and Cash, Cash Equivalents and Marketable Securities of $62 million to $132 million at the end of each 
fiscal year.  We believe this approach increases our ability to make impactful, long-term decisions and enhances our 
stakeholder relationships. 
Leased Stores 
Our stores are found in high traffic shopping areas and are generally located in open-air shopping centers.  On average, 
our physical stores are approximately 11,400 square feet and carry inventory of approximately 28,000 pairs of shoes 
per location.  More information about our store locations and other properties can be found in PART I, ITEM 2, 
“Properties” of this Annual Report on Form 10-K.  All stores are currently leased and more information on our leases 
can be found in Note 11 - “Leases” in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 
of this Annual Report on Form 10-K. 
Distinctive In-Store Shopping Experience 
Our in-store merchandise is displayed directly on the selling floor in an open stock format, allowing customers to 
serve themselves, if they choose.  Our trained staff is dedicated to customer service and assists and educates customers 
with the features and location of merchandise, as well as finding sizes, styles and colors.  Our new store design 
incorporates the use of digital screens that are centrally controlled and are more adaptable than printed visual in-store 
advertising.  These digital screens further enhance the in-store shopping experience and provide another opportunity 
for our vendors to compete for in-store advertising.   
Broad Merchandise Assortment  
Our product assortment is comprised primarily of on-trend branded footwear for the entire family and includes dress 
and casual shoes, sandals, boots and a wide assortment of athletic shoes.  Our physical stores carry shoes in two 

 
 
10 
general categories – athletics and non-athletics with subcategories for men's, women's and children's shoes, as well as 
a broad range of accessories.  Our e-commerce platform offers customers a large assortment of products in all 
categories of footwear with an increased depth of sizes and colors that may not be available in all stores.  There are 
differences in merchandise between our store banners, and, to some extent, there is further differentiation by store 
under each banner, reflecting each store’s unique demographics and customer preferences.  Our knowledge of these 
customer preferences, combined with our vendor relationships and distribution process, allows us to react to emerging 
trends or special events.  
Information Technology 
Our proprietary inventory management and advanced point-of-sale (“POS”) systems provide us with the timely 
information necessary to monitor and control all phases of operations.  The POS provides, in addition to other features, 
full price management, promotion tracking capabilities (in support of the spontaneous nature of the in-store price 
promotions), real-time sales and cost of sales by product category at the store level and customer tracking.  Using the 
POS, both store personnel and centralized merchandising staff are able to monitor sales, cost of sales and the success 
of product promotions in real-time.   
Our systems provide up-to-date sales and inventory information, and our data warehouse enables our merchandising 
and store operations staff to analyze sales, margin and inventory levels by store.  Using this information, our 
merchandise managers meet regularly with vendors to compare product sales and margins and return on inventory 
investment against previously stated objectives.  We believe timely access to key business data has enabled us to 
manage our promotional intensity and positively impact our comparable stores Net Sales and inventory turns. 
Efficient E-commerce Order Management and Fulfillment (Ship-From-Store and Vendor Drop Ship Program) 
We have implemented a third-party hosted order management system designed to our specific needs, which has 
enabled us to meet the complex demands of omnichannel fulfillment and has positioned us to further scale our e-
commerce capabilities as we grow.  
Our Ship-From-Store program is a core element of our omnichannel strategy.  Online orders are primarily fulfilled 
using physical stores.  By fulfilling e-commerce orders principally from our store level inventory and staff, we are 
able to minimize out-of-stocks, offer our customers an expanded online assortment and leverage store level inventory 
and overhead.  E-commerce orders can also be fulfilled from our distribution center in Evansville, Indiana, and this 
distribution center is used in times of peak demand.  
We also maintain a vendor drop-ship program with select business partners.  This program offers our customers an 
expanded online assortment of styles and colors that we do not carry in store.  While our customers benefit from 
expanded item assortment, the functionality of this program is seamless, and our customers’ online experience is not 
impacted by the vendor drop-ship fulfillment option.  As a benefit of this program, we do not need to make a capital 
investment in the expanded inventory assortment, which is carried and fulfilled by our business partners participating 
in this program.   
Competitive Pricing For Our Customers 
Our Shoe Carnival customer is primarily a value-conscious consumer seeking name brand footwear across all ages, 
with our Shoe Station and Rogan’s concepts targeting a higher price point and more affluent customer.  We believe 
that by offering a wide selection of popular styles of primarily name brand merchandise at competitive prices, we 
generate broad customer appeal.  Additionally, the time-conscious customer appreciates the convenience of one-stop 
shopping for the entire family, whether this occurs at our store locations or through our other omnichannel choices.    
Competition 
The retail footwear business is highly competitive.  We believe the principal competitive factors in our industry are 
merchandise selection, price, fashion, quality, location, shopping environment and service.  We compete with 
department stores, shoe stores, sporting goods stores, e-commerce retailers and mass merchandisers.  We compete 
with most department stores and traditional shoe stores by offering competitive prices.  We compete with off-price 
retailers, mass merchandisers and discount stores by offering a wider and deeper selection of merchandise.  Many of 

 
 
11 
our competitors are significantly larger than we are in terms of Net Sales, and many can access the capital markets 
with greater speed and efficiency than we can.   
Culture and Human Capital Management 
We have intentionally built an employee-centric, customer-focused organization designed to compete at the highest 
levels in the retail industry.  Our commitment to, and investment in, a strong performance culture is paramount to our 
long-term sustainability and success.   
Our Workforce  
We are firmly committed to providing equal opportunities in all aspects of employment and believe that all individuals 
should be treated with respect and dignity.  We are dedicated to attracting, developing, maintaining and supporting an 
inclusive workforce that includes individuals with a wide range of backgrounds, life experiences and cultures. We 
believe that these varied experiences enhance our connection with our diverse customer base and enable us to better 
serve our customers. We hire, promote and compensate our employees based on merit, experience or other work-
related criteria.  We do not tolerate harassment or unlawful discrimination.  Mandatory annual training for all 
employees empowers our workforce and instills these virtues into our culture.   
We have clear policies encouraging strong relationships and protecting open lines of communication with management 
at every level.  This, coupled with our non-retaliation policy, encourages employees to communicate issues and seek 
immediate redress of those issues if they should arise.  
As of our Fiscal 2024 year end, our workforce identified as 63% female and 37% male.  Our broad-based leadership 
team, including those who manage and lead our stores and those who lead our Company, identified as 60% female 
and 40% male.  With respect to ethnicity, our leadership team identified as 64% Caucasian and 36% non-Caucasian.  
 
Retention 
We believe our employee-centric culture not only supports higher levels of execution and performance, but also has 
led to increased retention of key talent.  
Our store-level training programs provide the foundation for long-term careers and our ability to promote from within.  
We support the first-time jobs for many of our associates where they gain workforce experiences that may grow into 
long-term careers. 
Currently, nearly all of our general managers and nearly all of our district managers who oversee those general 
managers were trained, developed and promoted from within.  As of our Fiscal 2024 year end, of our 37 district 
managers, 68% have been employed by us for more than 20 years.  The average tenure of our general managers was 
14 years as of Fiscal 2024 year end.  
Individuals who comprise our leadership team, which includes our named executive officers, vice presidents and 
senior director-level employees, have been employed for an average of 18 years. 
Annually we survey a cross-section of employees on matters involving policy and procedure, organizational structure, 
operating style, commitment to hiring a competent workforce and commitment to integrity and ethical values.  Since 
2004, responses to this survey have had an average score of 4.0 to 4.3, with 5 being “strongly agree.”  
Employee Benefits 
Among the many ways we seek to serve our employees, we offer a complete range of benefits.  These include 
competitive wages and incentives; an employee stock purchase plan with a discount off the fair value of our common 
stock; employer-subsidized medical plans with dental and vision benefits; qualified and unqualified defined 
contribution plans with employer matching contributions; and merchandise discounts, among other benefits. 

 
 
12 
Training and Code of Business Conduct and Ethics 
We are dedicated to strengthening our culture and execution through ongoing training for all associates.  We are 
uniquely focused on training within our store-level, customer-facing operations.  Employees must obtain necessary 
certifications in order to be responsible for the keys to a store and eventually to become a general manager.  Our broad-
based training program also engages and educates our employees on the following key topics: 
• 
Code of Business Conduct and Ethics (“Code of Ethics”); 
• 
Insider trading; 
• 
Non-discrimination and anti-harassment; 
• 
Cybersecurity awareness and responsibility; and 
• 
Supply chain security. 
More information regarding our approach to conducting business responsibly, including our guidelines on 
discrimination and harassment, can be found in our Code of Ethics.  Our Code of Ethics applies to all of our Board 
members, officers and employees, including our principal executive officer and our principal financial and accounting 
officer. 
Our 
Code 
of 
Ethics 
is 
posted 
on 
the 
investor 
relations 
portion 
of 
our 
website 
at 
investors.shoecarnival.com/governance/governance-documents.  We intend to disclose any amendments to the Code 
of Ethics by posting such amendments on our website.  In addition, any waivers of the Code of Ethics for our Board 
members or executive officers will be disclosed in a Current Report on Form 8-K. 
 
Safety of our Employees and Security of our Data 
We strive to provide our associates with a safe and healthy work environment.  We measure OSHA recordable 
incidents to gauge the success of our safety protocol.  During calendar year 2024, we recorded 45 non COVID-related 
OSHA recordable incidents, an approximate 25% reduction in incidents compared to five years ago. 
Our strategies to address the ever-expanding complexities of protecting customer and employee data and executing 
our business strategies in an increasingly digital world continue to advance.  Our technology department monitors and 
regularly tests compliance with our protocols, provides regular updates to employees and management and conducts 
annual training.  More information on our cybersecurity processes can be found in PART I, ITEM 1C, “Cybersecurity” 
of this Annual Report on Form 10-K. 
 
Number of Employees 
As of our Fiscal 2024 year end, we had approximately 5,500 employees, of which approximately 3,000 were employed 
on a part-time basis.  The number of employees fluctuates during the year primarily due to seasonality.  None of our 
employees are represented by a labor union.  
Seasonality 
For a discussion of the impact of seasonality on our operating results and our business, see PART II, ITEM 7, 
“Management's Discussion and Analysis of Financial Condition and Results of Operations - Impact of Store Count 
and Seasonality on Quarterly Results.” 
Trademarks 
As of our Fiscal 2024 year end, we own the following federally registered trademarks and service marks:  Shoe 
Carnival® and associated trade dress and related logos, Y-NOT?®, UNR8ED®, Solanz®, Shoe Perks®, SC Work Wear®, 
Shoes 2U®, Laces for Learning®, UNBOX WHAT’S POSSIBLE®, Shoe Station®, Shoe Station Super Store®, Shoe 
Station Select® and Rogan’s Shoes®. We believe these marks are valuable and, accordingly, we intend to maintain the 
marks and the related registrations.  We are not aware of any pending claims of infringement or other challenges to 
our right to use these marks. 

 
 
13 
Environmental 
We seek to minimize our impact on the environment by actively implementing environmentally-friendly processes 
throughout our business, including energy efficiency initiatives, waste minimization and the use of recycled materials 
within our supply chain.  Our most significant areas of focus are fuel and packaging material used to deliver 
merchandise to our Evansville distribution center and stores; the HVAC and lighting systems in our stores, Evansville 
distribution center and corporate offices; and recycling methods.   
Compliance with current federal, state and local provisions regulating the discharge of materials into the environment 
or otherwise relating to the protection of the environment has not had a material effect upon our capital expenditures, 
earnings or competitive position.  We anticipate no material capital expenditures for environmental control facilities 
for Fiscal 2025 or for the near future. 
Available Information 
We make available free of charge through the investor relations portion of our website at www.shoecarnival.com our 
Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and 
amendments to those reports filed or furnished pursuant to Section 13(a) or Section 15(d) of the Securities Exchange 
Act of 1934, as amended (the “Exchange Act”), as soon as reasonably practicable after we electronically file such 
material with, or furnish it to, the SEC.  We have included our website addresses throughout this filing as textual 
references only.  The information contained on, or accessible through, any of our websites is not incorporated into this 
Annual Report on Form 10-K. 
This Annual Report on Form 10-K filed with the SEC, including the financial statements and schedules thereto, 
without the accompanying exhibits, is available without charge to shareholders, investment professionals and 
securities analysts upon written request.  Requests should be directed to Investor Relations at our corporate 
address.  A list of exhibits is included in this Annual Report on Form 10-K, and exhibits are available from us 
upon payment to us of the cost of furnishing them. 
Information about our Executive Officers  
The following table sets forth certain information with respect to our executive officers as of the date of filing this 
Annual Report on Form 10-K, March 21, 2025: 
 
Name 
 
Age 
Position 
J. Wayne Weaver 
 
90 
Chairman of the Board and Director 
Clifton E. Sifford 
 
71 
Vice Chairman of the Board and Director 
Mark J. Worden 
 
51 
President and Chief Executive Officer and Director 
Carl N. Scibetta 
 
66 
Senior Executive Vice President - Chief Merchandising Officer 
Marc A. Chilton 
 
55 
Senior Executive Vice President - Chief Operating Officer 
Patrick C. Edwards 
 
53 
Senior Vice President, Chief Financial Officer, Treasurer and 
Secretary 
 
Mr. Weaver has served as Chairman of the Board since March 1988.  From 1978 until February 1993, Mr. Weaver 
had served as President and Chief Executive Officer of Nine West Group Inc., a designer, developer and marketer of 
women’s footwear.  He has over 50 years of experience in the footwear industry.  Mr. Weaver is a former Director of 
Nine West Group Inc.  Mr. Weaver served as Chairman and Chief Executive Officer of Jacksonville Jaguars, LTD, a 
professional football franchise, until January 2012.   
Mr. Sifford has served as Vice Chairman of the Board since October 2021.  From September 2019 to September 2021, 
Mr. Sifford served as Vice Chairman of the Board and Chief Executive Officer.  Mr. Sifford also served as President 
and Chief Executive Officer from October 2012 to September 2019 and has been a Director since October 2012.  Mr. 
Sifford served as Chief Merchandising Officer from October 2012 to March 2016.  From June 2001 to October 2012, 
Mr. Sifford served as Executive Vice President – General Merchandise Manager and from April 1997 to June 2001, 
Mr. Sifford served as Senior Vice President – General Merchandise Manager.  Prior to joining us, Mr. Sifford served 
as Merchandise Manager – Shoes for Belk, Inc. 

 
 
14 
Mr. Worden has been employed as President and Chief Executive Officer and a Director of the Company since October 
2021.  From September 2019 to September 2021, Mr. Worden served as President and Chief Customer Officer and 
from September 2018 to September 2019, Mr. Worden served as Executive Vice President – Chief Strategy and 
Marketing Officer.  Prior to joining the Company, Mr. Worden led the Northern European region for S. C. Johnson & 
Son, Inc. (“SC Johnson”), a manufacturer of household cleaning supplies and products, and was responsible for 
revenue and share growth objectives across six countries from May 2014 to July 2018.  Prior to that, Mr. Worden 
served as Assistant to the Chairman and Chief Executive Officer of SC Johnson from May 2012 to May 2014 and as 
a Senior Marketing Director from 2009 to 2012.  Mr. Worden also served as a Senior Brand Manager at Kimberly-
Clark Corporation and held multiple marketing roles across its flagship brands during his tenure there from 2003 
through 2009. 
Mr. Scibetta has been employed as Senior Executive Vice President – Chief Merchandising Officer since March 2021.  
From March 2016 to March 2021, Mr. Scibetta served as Executive Vice President – Chief Merchandising Officer.  
From December 2012 to March 2016, Mr. Scibetta served as General Merchandise Manager.  Prior to joining us, Mr. 
Scibetta served as Vice President, Divisional Merchandise Manager– Footwear for Belk, Inc. since 2008.  From 2004 
to 2007, Mr. Scibetta served as Vice President, Divisional Merchandise Manager – Footwear for Parisian Department 
Stores.  From 1998 to 2000, Mr. Scibetta served as Vice President, Divisional Merchandise Manager for Shoe 
Corporation of America.  Mr. Scibetta began his retail career with Wohl Shoe Company in 1980.  Mr. Scibetta will be 
retiring from the Company, effective April 4, 2025.  
Mr. Chilton has been employed as Senior Executive Vice President – Chief Operating Officer since February 20, 
2025.  From February 2023 to February 20, 2025, Mr. Chilton served as our Executive Vice President – Chief 
Operating Officer.  From April 2021 to February 2023, Mr. Chilton served as our Executive Vice President – Chief 
Retail Operations Officer.  From February 2020 to April 2021, Mr. Chilton served as our Senior Vice President – 
Store Administration and Development and from March 2019 to February 2020 served as our Senior Vice President 
– Store Operations and Administration.  Mr. Chilton started with the Company in 1994 as a store manager and has 
served in roles of increasing responsibility in store management and operations since that time, including serving as 
the Vice President of our Northern Division, with approximately one-third of our stores reporting to him, from April 
2012 until March 2019.   
Mr. Edwards has been employed as Senior Vice President, Chief Financial Officer and Treasurer since September 
2023.  He has also served as our Secretary since June 2021 and served as our Assistant Secretary from December 2019 
to June 2021.  Mr. Edwards served as our Vice President and Corporate Controller from October 2019 until September 
2023 and was appointed an executive officer in March 2021 as our Chief Accounting Officer, serving in that role until 
September 2023.  Prior to joining us, Mr. Edwards was Vice President of Accounting for CenterPoint Energy, Inc., a 
publicly traded utility company, from February 2019 to August 2019 following its acquisition of Vectren Corporation 
(“Vectren”), also a publicly traded utility company.  For Vectren, Mr. Edwards held various leadership roles in the 
accounting, audit and finance functions from February 2001 through February 2019, including Vice President and 
Treasurer from April 2017 to February 2019 and Vice President of Corporate Audit from August 2013 to April 2017.  
Prior to joining Vectren, Mr. Edwards worked in public accounting.  Mr. Edwards is a Certified Public Accountant. 
Our executive officers serve at the discretion of the Board of Directors.  There is no family relationship between any 
of our Directors or executive officers. 
Effective on April 6, 2025, Tanya E. Gordon will succeed Mr. Scibetta as our Executive Vice President – Chief 
Merchandising Officer.  Ms. Gordon, age 60, has served as our Senior Vice President – General Merchandising 
Manager since March 2021.  From March 2020 to March 2021, Ms. Gordon served as our Vice President – General 
Merchandising Manager and from March 2014 to March 2020, Ms. Gordon served as our Vice President – Divisional 
Merchandising Manager.  In these roles of increasing responsibility, Ms. Gordon was primarily responsible for our 
women’s, children’s and accessories merchandise.  Prior to joining the Company, Ms. Gordon gained merchandising 
experience at retailers Kohl’s and Parisian, among others.  
 

 
 
15 
ITEM 1A.    RISK FACTORS 
Carefully consider the following risk factors and all other information contained in this Annual Report on Form 10-K 
before making an investment decision with respect to our common stock.  Investing in our common stock involves a 
high degree of risk.  If any of the following risks actually occur, we may not be able to conduct our business as 
currently planned and our financial condition and operating results could be materially and adversely affected.  See 
PART I, “Cautionary Statement Regarding Forward-Looking Information” at the beginning of this Annual Report on 
Form 10-K.  Our risk factors are categorized as follows: Operational and Strategic Risks, Compliance and Litigation 
Risks, Human Capital Risks, Financial and Liquidity Risks and Risks Relating to the Ownership of Our Common 
Stock. 
Operational and Strategic Risks 
A failure to increase sales at our existing stores may adversely affect our stock price and affect our results of 
operations.  A number of factors have historically affected, and will continue to affect, our comparable stores Net 
Sales results, including: 
• 
competition; 
• 
timing of holidays, including sales tax holidays; 
• 
general regional and national economic conditions, including inflation; 
• 
inclement weather and/or unseasonable weather patterns; 
• 
consumer trends, including the impact of higher prices on consumer goods; 
• 
the impact of and government response to pandemics; 
• 
fashion trends; 
• 
changes in our merchandise mix; 
• 
our ability to efficiently distribute merchandise; 
• 
timing and type of, and customer response to, sales events, promotional activities or other advertising; 
• 
the effectiveness of our inventory management; 
• 
new merchandise introductions; and 
• 
our ability to execute our business strategy effectively. 
  
Our comparable stores Net Sales results have fluctuated in the past, and in recent years, our Shoe Carnival banner 
comparable stores Net sales have declined, and we believe such fluctuations or declines may continue.  The 
unpredictability of our comparable stores Net Sales may cause our revenue and results of operations to vary from 
quarter to quarter and year to year, and declines in Net Sales or Operating Income may cause our stock price to 
fluctuate significantly.   
 
We may not realize the expected operating results from, and planned growth of, our Shoe Station banner, including 
planned growth from our rebanner strategy.  We have rebannered and are planning to continue to rebanner Shoe 
Carnival stores to Shoe Station stores where market data indicates the Shoe Station concept may perform better.  A 
significant portion of our growth strategy is based on growing our Shoe Station banner through rebannering stores 
into Shoe Station stores, acquisitions and organic growth.  Our ability to achieve our strategies will depend, in part, 
on our ability to realize the expected operating results from, and planned growth of, our Shoe Station banner, which 
we may not realize within our expected time frames, or at all.  The Shoe Station banner may underperform relative to 
our expectations.  In addition, the costs incurred to achieve these results may be greater than what we anticipate.  Any 
of these impacts could have an adverse effect on our growth, business, results of operations and financial condition. 
We face significant competition in our markets, and we may be unable to compete favorably.  The retail footwear 
industry is highly competitive with few barriers to entry.  We compete primarily with department stores, shoe stores, 
sporting goods stores, e-commerce retailers and mass merchandisers.  Many of our competitors are significantly larger 

 
 
16 
and have substantially greater resources than we do.  Since Fiscal 2019, our Gross Profit margin has expanded and 
has been a key driver to the overall increase in our profitability.  If our competitors become more promotional than 
we are, or if we match our competitors’ promotional intensity, and lower margins are not offset with increased sales 
or lower operating expenses, our results of operations and financial condition may be adversely affected.  
 
Adverse impacts on consumer spending may significantly harm our business and impact our promotional strategies 
and intensity.  The success of our business depends to a significant extent upon the level of consumer spending.  
Consumer confidence is hypersensitive to a wide variety of influences that may affect the level of consumer spending 
on merchandise that we offer, including, among other factors: 
• 
military conflicts, including war, terrorism, civil unrest, other hostilities and security concerns; 
• 
inflation; 
• 
the timing and level of government stimulus payments; 
• 
energy costs, which affect gasoline and home heating prices; 
• 
general economic and industry conditions and recessionary fears; 
• 
unemployment trends and salaries and wage rates; 
• 
the level of consumer debt; 
• 
consumer credit availability; 
• 
real estate values and foreclosure rates; 
• 
consumer confidence in future economic conditions, including macroeconomic and political uncertainty 
and instability; 
• 
interest rates; 
• 
health care costs; 
• 
tax rates, policies and timing and amounts of tax refunds; and 
• 
natural disasters, changing weather patterns and catastrophic events, including the possibility of a 
pandemic resurgence. 
 
Any adverse change in these factors could result in a decrease in consumer demand for our merchandise.  Reduced 
consumer demand could result in reduced traffic in our physical stores and to our e-commerce platform, increased 
selling and promotional expenses and inventory markdowns, and could cause us to close underperforming stores, 
which could result in higher than anticipated closing costs.  Reduced demand may result in higher than normal 
inventory positions across our competitive landscape and may limit the prices we can charge for our merchandise and 
force us to adjust our promotional intensity.  Any of these factors, including becoming more promotional, could have 
an adverse effect on our business, results of operations and financial condition. 
Failure to successfully manage and execute our marketing and pricing strategies could have a negative impact on 
our business.  Our success and growth are partially dependent on generating customer traffic in order to gain sales 
momentum in our physical stores and drive traffic to our e-commerce platform.  Effective use of CRM data and 
successful marketing efforts are necessary for us to reach customers through their desired mode of communication.  
Our inability to accurately predict our customers’ preferences, to utilize their desired mode of communication, or to 
ensure availability of advertised products at effective price points could adversely affect our business and results of 
operations.   
An increase in the cost, or a disruption in the flow, of imported goods may decrease our sales and profits.  We rely 
on imported merchandise to sell in our stores.  Substantially all of our footwear product is manufactured overseas, 
including the merchandise we purchase from domestic vendors and the smaller portion we import directly from 
overseas manufacturers.  Our primary footwear manufacturers are located in China.  Any disruption in the supply 
chain may increase the cost of the goods we purchase, limit our ability to acquire merchandise and decrease our sales 
and profits.     

 
 
17 
If imported merchandise becomes more expensive or unavailable, the transition to alternative sources may not occur 
in time to meet our demands.  Products from alternative sources may be of lesser quality and more expensive than 
those we currently import.  Other risks associated with our use of imported goods include: 
• 
disruptions in the flow of imported goods because of factors such as electricity or raw material shortages, 
work stoppages, strikes, political unrest, war, pandemics and natural disasters; 
• 
changes in the political and economic environments in, the status of trade relations with, and the impact 
of changes in trade policies and tariffs impacting, China and other countries which are the major 
manufacturers of footwear; 
• 
tariffs, import duties, import quotas, anti-dumping duties and other trade sanctions; 
• 
modifications to international trade policy and/or existing trade agreements and other changes affecting 
United States trade relations with other countries; 
• 
problems with oceanic shipping, including shipping container shortages and piracy; 
• 
port congestion at arrival ports causing delays; 
• 
additional oceanic shipping costs to reach non-congested ports; 
• 
inland transit costs and delays resulting from port congestion; 
• 
economic crises and international disputes; 
• 
currency exchange rate fluctuations; 
• 
increases in the cost of purchasing or shipping foreign merchandise resulting from the failure to maintain 
normal trade relations with source countries; 
• 
increases in shipping rates imposed by the trans-Pacific shipping cartel; and 
• 
our non-compliance with the laws and regulations, and changes to such laws and regulations, in the United 
States and the countries where our manufacturers are located, including but not limited to requirements 
relating to shipping security, product safety testing, environmental requirements and anti-corruption laws. 
Our failure to identify fashion trends could result in lower sales, higher markdowns and lower gross profits.  Our 
success depends upon our ability to anticipate and react to the fashion tastes of our customers and provide merchandise 
that satisfies consumer demand.  Our failure to anticipate, identify or react appropriately to changes in consumer 
fashion preferences may result in lower sales, higher markdowns to reduce excess inventories and lower gross profits.  
Conversely, if we fail to anticipate or react to consumer demand for our products, we may experience inventory 
shortages, which would result in lost sales and could negatively affect our customer goodwill, our brand image and 
our profitability.  Moreover, our business relies on continuous changes in fashion preferences.  Stagnating consumer 
preferences could also result in lower sales and would require us to take higher markdowns to reduce excess 
inventories. 
Our failure to effectively manage our real estate portfolio may negatively impact our results of operations.  Effective 
management of our real estate portfolio is critical to our omnichannel strategy.  All of our stores are subject to leases 
and are primarily located in open-air shopping centers.  If we fail to effectively implement our real estate strategies or 
negotiate appropriate lease terms or if unforeseen changes arise, the consequences could have an adverse effect on our 
profitability, cash flows and liquidity.  The financial impact of exiting a leased location can vary greatly depending 
on, among other factors, the terms of the lease, the condition of the local real estate market, demand for the specific 
property and our relationship with the landlord, and influencing these factors is difficult.  In addition to rent, we could 
still be responsible for the maintenance, taxes, insurance and common area maintenance (“CAM”) charges for vacant 
properties until the lease commitment expires or is terminated. 
We locate our stores primarily in open-air shopping centers where we believe our customers and potential customers 
shop.  The success of an individual store can depend on favorable placement within a given open-air shopping center 
and the volume of traffic generated by the other destination retailers and the anchor stores in the open-air shopping 
centers where our stores are located.  We cannot control the development of alternative shopping destinations near 
our existing stores or the availability or cost of real estate within existing or new shopping destinations.  If one or 

 
 
18 
more of the destination retailers or anchor stores located in the open-air shopping centers where our stores are located 
close or leave, or if there is significant deterioration of the surrounding areas in which our stores are located, our 
business may be adversely affected.  In addition, if our store locations fail to attract sufficient customer traffic or we 
are unable to locate replacement locations on terms acceptable to us, our business could suffer. 
Various risks associated with our e-commerce platform may adversely affect our business and results of operations.  
E-commerce has been an important sales channel for us.  We sell shoes and related accessories through websites that 
we control, including www.shoecarnival.com and www.shoestation.com and through our related mobile app.  We 
fulfill substantially all e-commerce orders from our store locations and from our Evansville distribution center.  If we 
are unable to continue to grow our e-commerce sales or effectively manage the impact that rebannering our stores 
might have on our e-commerce sales channel, our sales, comparable stores Net Sales and Gross Profit may decline, 
and our stock price may decrease, any of which could negatively impact our results of operations, cash flows and 
financial condition. 
Our e-commerce operations are subject to numerous other risks that could have an impact on our results of operations, 
including:  
• 
unanticipated operating problems;  
• 
reliance on third-party computer hardware, software and service providers;  
• 
the need to continually invest in technology and security;  
• 
our ability to hire, retain and train personnel to conduct our e-commerce operations;  
• 
diversion of sales from our physical stores;  
• 
our ability to manage any upgrades or other technological changes;  
• 
our ability to provide customer-facing technology systems, including mobile technology solutions, that 
function reliably and provide a convenient and consistent experience for our customers;  
• 
exposure to potential liability for online content;  
• 
risks related to the failure of the computer systems that operate our e-commerce platform and the related 
support systems, including computer viruses, telecommunication failures and cyberattacks and break-ins 
and similar disruptions; and  
• 
security risks related to our electronic processing and transmission of confidential customer information.   
 
Any significant interruptions in the operations of our third-party providers, over which we have no control, could have 
an adverse effect on our e-commerce operations.  Any breach involving our customer information could harm our 
reputation or result in liability including, but not limited to, fines, penalties and costs of litigation, any of which could 
have an adverse effect on our operating results, financial condition and cash flows.   
Members in our Shoe Perks customer loyalty program account for a significant portion of our sales, and any 
material decline in sales from our Shoe Perks members could have an adverse impact on our results of operations.  
We believe our Shoe Perks rewards program provides our customers with a heightened shopping experience, which 
includes exclusive offers and personalized messaging.  Rewards are earned by making purchases and participating in 
other point earning opportunities that facilitate engagement with our brand.  We remain focused on expanding our 
Shoe Perks enrollment.  In Fiscal 2024, purchases from Shoe Perks members were approximately 73% of our 
comparable stores Net Sales.  If our Shoe Perks members do not continue to shop with us, our sales may be adversely 
affected, which could have an adverse impact on our results of operations.   
We may not be able to successfully execute our growth strategy, which could have an adverse effect on our business, 
financial condition and results of operations.  Our growth strategy requires that we continue to invest in omnichannel 
initiatives, which requires substantial investment in technology, to expand and improve our operating and financial 
systems and expand, train and manage our employee base.  In addition, as we create more opportunities to connect 
with our customers through our omnichannel initiatives and as we grow the number of our physical stores, we may be 
unable to hire a sufficient number of qualified personnel or successfully integrate the omnichannel initiatives or new 
or acquired stores into our business. 

 
 
19 
If we fail to successfully implement our growth strategy, our business, financial condition or results of operations 
could be adversely affected.  The success of our growth strategy will depend on a number of other factors, some of 
which are out of our control, including, among other things: 
• 
the acceptance of our banners and concepts in new markets, including as a result of our rebanner strategy; 
• 
our ability to provide adequate distribution to support growth; 
• 
our ability to source sufficient levels of inventory; 
• 
our ability to resolve downtime or technical issues related to our e-commerce platform, our order 
management and fulfillment systems and all other related systems that support our omnichannel strategy; 
• 
our ability to execute omnichannel advertising and marketing campaigns to effectively communicate our 
message to our customers and our employees; 
• 
our ability to locate suitable store sites and negotiate store leases (for new stores and renewals) on 
favorable terms; 
• 
particularly if we expand into new markets, our ability to open a sufficient number of new stores to provide 
the critical mass needed for efficient advertising and effective brand recognition; 
• 
the availability of financing for capital expenditures and working capital requirements; 
• 
our ability to improve costs and timing associated with opening new stores; and 
• 
the impact of new stores on sales or profitability of existing stores in the same market. 
We depend on our key suppliers for merchandise and advertising support and the loss of any of our key suppliers 
could adversely affect our business.  Our business depends upon our ability to purchase fashionable, name brand and 
other merchandise at competitive prices from our suppliers.   Three branded suppliers, Nike, Inc., Skechers U.S.A., 
Inc. and Crocs, Inc., collectively accounted for approximately 48% of our Net Sales in Fiscal 2024 and 45% of our 
Net Sales in Fiscal 2023.  Nike, Inc. and Skechers U.S.A., Inc. collectively accounted for approximately 27% of our 
Net Sales in Fiscal 2022.  Name brand suppliers also provide us with cooperative advertising and visual merchandising 
funds.  Certain key suppliers’ business models are changing and such changes include, but are not limited to, increased 
direct-to-consumer initiatives, changes in planned product allocations and reductions in the number of retailers with 
which they are choosing to do business.  A loss of any of our key suppliers in certain product categories or our inability 
to obtain name brand or other merchandise from suppliers at competitive prices could have an adverse effect on our 
business.  As is common in the industry, we do not have any long-term contracts with our suppliers. 
We may experience difficulties in integrating Rogan’s and realizing the expected operating results, synergies, 
growth opportunities and other benefits of the acquisition.  The success of the Rogan’s acquisition will depend, in 
part, on our ability to realize growth opportunities and achieve other benefits from acquiring Rogan’s. We may not 
realize further synergies, maintain the synergies gained to date or maintain the operating results realized in Fiscal 2024 
from the Rogan’s business, or grow those results in future periods, as Rogan’s may underperform relative to our 
expectations. Any of these impacts could have an adverse effect on our growth opportunities, business, results of 
operations and financial condition. 
We may not be able to identify or consummate future acquisitions or achieve expected benefits from or effectively 
integrate future acquisitions.  From time to time, we expect to evaluate selective acquisitions and strategic 
investments.  Future acquisitions involve many risks that could have an adverse effect on our business, results of 
operations or financial condition, including: 
• 
our ability to identify suitable acquisition candidates, prevail against competing potential acquirers and 
negotiate and consummate acquisitions on terms attractive to us; 
• 
any acquired business not achieving anticipated revenues, earnings, cash flow or market share; 
• 
the potential loss of key employees, vendors or suppliers of the acquired company or adverse effects on 
our existing relationships with our vendors and suppliers; 

 
 
20 
• 
the failure of our due diligence procedures to detect material issues related to the acquired business, 
including exposure to legal claims for activities of the acquired business prior to the acquisition; 
• 
unexpected liabilities resulting from the acquisition for which we may not be adequately indemnified; 
• 
the integration of the personnel, operations, logistics, information technologies, communications, 
purchasing, accounting, marketing, administration and other systems and the establishment of internal 
controls into the acquired company’s operations; 
• 
the diversion of management attention and financial resources from our current operations; 
• 
the potential incurrence of debt to fund an acquisition; 
• 
any unforeseen management and operational difficulties; and 
• 
incorrect estimates made in accounting for acquisitions, incurrence of non-recurring charges and write-
offs of significant amounts of goodwill or other assets that could adversely affect our financial results. 
Our inability to achieve the anticipated benefits of any future acquisitions and other investments could adversely affect 
our business, results of operations and financial condition. 
Natural disasters, public health crises, political crises and other catastrophic events or other events outside of our 
control may damage our facilities or the facilities of third parties on which we depend and could impact our supply 
chain and access to customers.  Our facilities, including our Evansville distribution center, our corporate headquarters 
and other offices and our retail stores, and the facilities of our third-party vendors and service providers could suffer 
if affected by:  
• 
natural disasters, such as fires, earthquakes, explosions, hurricanes, power shortages or outages, floods, 
monsoons, ice storms or tornadoes;  
• 
public health crises such as pandemics and epidemics;  
• 
political crises such as terrorism, war, political instability, civil unrest or other conflict; or  
• 
other events outside of our control.  
We currently operate a primary distribution center located in Evansville, Indiana.  Virtually all merchandise received 
by our physical stores is, and will be, shipped through this distribution center.  A disaster occurring at this distribution 
center would be significant and we could be unable to effectively deliver merchandise to our stores for an extended 
period.  Disasters occurring at our distribution center located in Evansville, Indiana, our corporate headquarters and 
other offices, our retail stores or the infrastructure of a key third-party vendor or service provider also could impact 
our reputation and our customers’ perception of our brand.  In the event of a severe disruption resulting from such 
events, we have contingency plans and employ crisis management to respond and recover operations.  Despite these 
measures, if such an occurrence were to occur, our results of operations and financial condition could be adversely 
affected. 
We could be adversely affected if our information technology systems fail to operate effectively, are disrupted or 
are compromised.  We rely on our information technology systems in operating and monitoring major aspects of our 
business, including sales, warehousing, distribution, purchasing, inventory control, merchandise planning and 
replenishment, point-of-sale support and financial systems. We regularly make investments to upgrade, enhance or 
replace our systems as well as leverage new technologies to support our operational strategies.  Any delays or 
difficulties with such projects could have an adverse effect on our operational results, financial position and cash 
flows. 
The reliability and capacity of our information technology systems, and in particular our distribution technology 
operations, are critical to our continued operations.  We currently operate a primary distribution center in Evansville, 
Indiana.  Virtually all merchandise received by our physical stores is, and will be, shipped through this distribution 
center.  We fulfill substantially all of our e-commerce orders from our store locations and our primary distribution 
center.  Given that we have one primary distribution center, virtually any technology disruption there could be 
significant to our operations.  Our corporate computer network is essential to our distribution process. 

 
 
21 
Despite our precautionary efforts, our information technology systems are vulnerable from time to time to damage or 
interruption from, among other things, natural or man-made disasters, technical malfunctions, inadequate systems 
capacity, power outages, terrorist attacks, computer viruses and security breaches, which may require significant 
investment to fix or replace.  
If our primary distribution center is shut down for any reason, if our information technology systems do not operate 
effectively or if we are the target of attacks or security breaches, we may suffer the loss of critical data, we could incur 
significantly higher costs and longer lead times associated with distributing our products to our stores, our ability to 
operate our e-commerce platform may be impacted and we could experience other interruptions or delays to our 
operations, which could have an adverse effect on our operating and financial performance.   
We outsource certain business processes to third-party vendors and have certain business relationships that subject 
us to risks, including disruptions to our business and increased costs.  We rely on third-party suppliers for our 
merchandise and outsource some of our business processes to third-party vendors.  Our relationships with these 
business partners expose us to risks, including disruptions in our business and increased costs.  In addition, other 
matters involving our business partners could have an adverse effect on our business and financial results.  These 
include, but are not limited to: 
• 
changes in the public’s perception of the reputation and brand of the business partner as a result of matters 
such as its labor and wage standards, business practices or marketing campaigns;  
• 
our inability to properly manage a business partner relationship;  
• 
any data losses or information security lapses by a business partner that results in the compromise of 
personal information or the improper use or disclosure of sensitive information; and  
• 
any misconduct by a business partner involving matters such as fraud or other improper or unethical 
activities conducted by the business partner or its non-compliance with our policies and procedures or 
with laws and regulations, including laws and regulations regarding the use and safeguarding of 
information, labor practices, environmental, health or safety matters and lobbying or similar activities.  
Failure of our business partners to provide adequate services or our inability to arrange for alternative providers on 
favorable terms in a timely manner could disrupt our business, increase our costs or otherwise adversely affect our 
business and our financial results. 
Failure to maintain positive brand perception and recognition could have a negative impact on our business.  
Maintaining a good reputation is critical to our business.  In recent years, there has been a marked increase in the use 
of social media platforms, including blogs, chat platforms, social media websites and other forms of internet-based 
communications that provide access to a broad audience of consumers and other persons.  The popularity of social 
media and other consumer-oriented technologies has increased the speed and accessibility of information 
dissemination.  If we are unable to quickly and effectively respond to the dissemination of negative information about 
us via social media or any other incidents negatively impacting our reputation and brand, we may suffer declines in 
customer loyalty and traffic and we may experience vendor relationship issues and other issues, regardless of the 
information’s accuracy, all of which could negatively affect our financial results.  In addition, we frequently use social 
media to communicate with customers and the public in general.  Failure to use social media effectively could 
negatively impact our brand value and revenues.  
Emerging technologies may create disruption to the retail industry.  New and emerging technology may enable new 
approaches or choices for how our customers procure goods and services and pay for those goods and services.  We 
may be unable to quickly adapt to rapid change resulting from artificial intelligence, blockchain, Internet of Things, 
including voice and smart home devices, and other advanced technologies that may result in changes to our supply 
chain, distribution channels and point-of-sale capabilities.  
Our quarterly operating results can fluctuate due to seasonality, weather conditions and other factors.  Our 
quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as a 
result of seasonal variances, weather conditions and the timing of sales and costs associated with opening new stores 
and closing existing stores. 

 
 
22 
We have three distinct peak selling periods: Easter, back-to-school and Christmas.  To prepare for our peak shopping 
seasons, we must order and keep in stock significantly more merchandise than we would carry during other periods 
of the year.  Reductions in demand for our merchandise during these peak shopping seasons could require us to sell 
excess inventory at a substantial markdown, which could reduce our Net Sales and margins and negatively affect our 
profitability.  Our operating results depend significantly upon the sales generated during these periods, and our 
quarterly results may be impacted by calendar shifts of holiday or seasonal periods.   
We also increase our inventory levels to offer styles particularly suited for the relevant season, such as sandals in the 
early summer season and boots during the winter season.  If the weather conditions for a particular season vary 
significantly from those typical for such season, such as an unusually cold early summer or an unusually warm winter, 
consumer demand for the seasonally appropriate merchandise that we have available in our stores has been in the past, 
and in the future could be, adversely affected and negatively impact Net Sales and margins.  Lower demand for 
seasonally appropriate merchandise may leave us with an excess inventory of our seasonally appropriate products, 
forcing us to sell these products at significantly discounted prices and adversely affecting our Net Sales, margins and 
operating cash flow. 
Conversely, if weather conditions permit us to sell our seasonal product early in the season, this may reduce inventory 
levels needed to meet our customers’ needs later in that same season.  Consequently, our results of operations are 
highly dependent on somewhat predictable weather conditions and our ability to react to changes in weather 
conditions. 
Other factors that may affect our quarterly results of operations include: 
• 
fashion trends; 
• 
the timing and amount of income tax refunds to customers; 
• 
the effectiveness of our inventory management; 
• 
changes in general economic conditions, including inflation and consumer spending patterns; and 
• 
actions of competitors or co-tenants. 
If our future quarterly results fail to meet the expectations of research analysts, then the market price of our common 
stock could decline substantially. 
We are exposed to physical and financial risks related to the uncertainty of climate change.  A changing climate 
creates uncertainty and could result in broad changes, both physical and financial in nature, to our retail, distribution 
and corporate locations.  These impacts could include, but are not limited to:  
• 
population shifts;  
• 
changes in the level of annual rainfall;  
• 
changes in the overall average temperature; and  
• 
changes to the frequency and severity of weather events such as hurricanes and other wind related events, 
thunderstorms, tornadoes and ice storms that can damage our facilities and impact our supply chain and 
distribution channels.   
Such changes could impact us in a number of ways including limiting available real estate; changing the demographics 
of our customer base and employees; increasing the likelihood of capital expenditures to replace damaged 
infrastructure; and increasing the cost of insurance. 
Compliance and Litigation Risks 
Failure to protect the integrity and security of individually identifiable data of our customers and employees could 
expose us to litigation and damage our reputation.  We receive and maintain certain personal, sensitive and 
confidential information about our customers, vendors and employees.  The collection and use of this information are 
regulated and are subject to certain contractual restrictions in third-party contracts.  Non-compliance with these 
regulations and contractual restrictions may subject us to fines, penalties, restrictions and expulsion from credit card 

 
 
23 
acceptance programs and civil liability.  Although we have implemented processes to collect and protect the integrity 
and security of this personal information, there can be no assurance that this information will not be obtained by 
unauthorized persons, or collected or used inappropriately, including as a result of cybersecurity breaches, acts of 
vandalism, computer viruses, credit card fraud or phishing.  Advanced cybersecurity threats are persistent and continue 
to evolve, making them increasingly difficult to identify and prevent.  If our security and information systems or the 
systems of our employees or external business partners are compromised or our employees or external business 
partners fail to comply with these laws and regulations and this information is obtained by unauthorized persons, or 
collected or used inappropriately, our reputation, as well as our operations and financial results, could be negatively 
affected and litigation or regulatory action against us or the imposition of costs, fines or other penalties could also 
occur.  As privacy and information security laws and regulations change, we may incur additional costs to remain in 
compliance. 
We may not have adequate insurance coverage for all potential liabilities.  Natural risks, as well as other hazards 
associated with our operations, can result in personal injury, severe damage or destruction to our owned assets, 
leasehold improvements and inventory, suspension of our operations, and cybersecurity breaches.  Our insurance 
covers costs relating to specified, limited matters, such as events involving casualty losses and property losses due to 
fire and windstorms, as well as securities litigation and certain cybersecurity incidents, but does not cover other events 
such as acts of war or terrorist attacks.  We maintain an amount of insurance protection we believe is appropriate, but 
there can be no assurance that the amount of insurance will be sufficient or effective under all circumstances and 
against all hazards or liabilities to which we may be subject.  A claim for which we are not adequately insured could 
have an adverse effect on our financial condition.  Further, due to the cyclical nature and current hardening of the 
insurance markets, we cannot provide assurance that insurance coverage will continue to be available on terms similar 
to those presently in place. 
We are subject to periodic litigation and other regulatory proceedings, which could result in the unexpected 
expenditure of time and resources.  We are a defendant from time to time in lawsuits and regulatory actions relating 
to our business.  Due to the inherent uncertainties of litigation and regulatory proceedings, we cannot accurately predict 
the ultimate outcome of such proceedings.  An unfavorable outcome could have an adverse effect on our business, 
financial condition and results of operations.  In addition, regardless of the outcome of any litigation or regulatory 
proceedings, such proceedings are expensive and will require us to devote substantial resources and executive time to 
defend, thereby diverting management’s attention and resources that are needed to successfully run our business. 
Human Capital Risks 
Our failure to manage key executive succession and retention could adversely affect our business.  Our business 
would be adversely affected if we fail to retain key executives, or to adequately plan for the succession of members 
of our executive management team.  While we have succession plans in place for members of our executive 
management team, and continue to review and update those plans, and we have employment agreements with certain 
key executive officers, these plans and agreements do not guarantee that the services of our executive officers will 
continue to be available to us or that we will be able to find suitable management personnel to replace departing 
executives on a timely basis. 
Our failure to attract and retain qualified personnel and control labor costs could adversely affect our business.  
Our business model requires us to train, motivate and manage our employees and to attract, motivate and retain 
additional qualified managerial and merchandising personnel.  Our ability to control costs and meet our labor needs 
in a rising wage and inflationary environment is subject to external factors such as unemployment levels, prevailing 
wage rates paid by those with whom we compete for talent, health care and minimum wage legislation, and changing 
demographics.  If we are unable to attract and retain quality sales associates and management, embrace automation, 
such as robot, artificial intelligence, and self-checkout technology, as necessary, or if market conditions or changes to 
minimum wage laws result in the need for higher wages paid to employees, our ability to meet our growth goals or to 
sustain expected levels of profitability may be compromised and our financial condition, results of operations and 
cash flows may be adversely affected.  
Financial and Liquidity Risks 
We will require significant funds to implement our business strategy and meet our other liquidity needs.  We may 
not generate sufficient cash flow from operations or obtain sufficient borrowings under our credit agreement to finance 

 
 
24 
our business strategy and meet our other liquidity needs.  Failure to generate or raise sufficient funds may require us 
to modify, delay or abandon some of our future growth or expenditure plans.  We may utilize our credit agreement to 
fund working capital, including inventory purchases, and special purpose standby letters of credit, as needed.  
Significant decreases in cash flow from operations could result in our borrowing under the credit agreement to fund 
operational needs.  If we borrow funds under our credit agreement and interest rates materially increase, our financial 
results could be adversely affected. 
Financial market volatility could have an adverse effect on the sources and costs of financing available to us.  The 
capital and credit markets have experienced, and may continue to experience, volatility and disruption, which could, 
among other impacts, make obtaining other sources of debt more difficult and increase our borrowing costs or limit 
other potential sources of financing available to us. 
If our long-lived assets become impaired, we may need to record significant non-cash impairment charges.  
Periodically, we review our long-lived assets for impairment whenever economic events or changes in circumstances 
indicate that the carrying value of an asset may not be recoverable, and certain intangible assets, such as goodwill and 
non-amortizing trade names, are evaluated annually regardless of triggering events.  Significant negative industry or 
general economic trends, disruptions to our business and unexpected significant changes or planned changes in our 
use of the assets (such as store relocations or closures) have resulted, and in the future may result, in impairment 
charges.  Any such impairment charges, if significant, would adversely affect our financial position and results of 
operations. 
Failure to maintain effective internal control over financial reporting could result in a loss of investor confidence 
in our financial reports and have an adverse effect on our stock price.  We must continue to document, test and 
evaluate our internal control over financial reporting in order to satisfy the requirements of Section 404 of the 
Sarbanes-Oxley Act of 2002, which requires annual reports by management regarding the effectiveness of our internal 
control over financial reporting and a report by our independent registered public accounting firm attesting to the 
effectiveness of our internal control over financial reporting.  We have expended, and expect that we will continue to 
expend, significant management time and resources documenting and testing our internal control over financial 
reporting.  If we conclude in future periods that our internal control over financial reporting is not effective, it could 
result in lost investor confidence in the accuracy, reliability and completeness of our financial reports.  Any such 
events could have an adverse effect on our stock price. 
Risks Relating to the Ownership of Our Common Stock 
Perception of the overall retail industry and other macroeconomic conditions may impact our stock price and 
operations.  The retail industry continues to evolve and undergo structural change.  This evolution and structural 
change have resulted in the bankruptcy and/or reorganization of various footwear specific and other publicly traded 
retailers.  Despite our best efforts to differentiate our business model and processes, our stock price has fluctuated as 
a result of perceptions of the overall retail environment and investor confidence in the retail sector.  The volatility in 
our stock price could be exacerbated by macroeconomic conditions that affect the market generally or our industry in 
particular and could have the effect of diverting management’s attention and could harm our business.  We cannot 
provide any assurance that perception of the retail industry overall and other macroeconomic conditions will not 
continue to impact our stock price or our ability to engage business partners on terms acceptable to us. 
Our stock price may be volatile and could decline substantially.  The stock market has, from time to time, experienced 
extreme price and volume fluctuations.  Many factors may cause the market price for our common stock to decline, 
including: 
• 
operating results failing to meet the expectations of securities analysts or investors in any quarter; 
• 
downward revisions in securities analysts’ estimates; 
• 
material announcements by us or our competitors; and 
• 
the other risk factors cited in this Annual Report on Form 10-K. 
The price of our common stock may decline and the value of any investment in our common stock may be reduced 
regardless of our performance.  In the past, companies that have experienced volatility in the market price of their 

 
 
25 
stock have been the subject of securities class action litigation.  If we become involved in securities class action 
litigation in the future, it could result in substantial costs and diversion of management attention and resources, thus 
harming our business. 
We cannot guarantee that we will continue to make dividend payments or that we will repurchase stock pursuant 
to our stock repurchase program.  Our Board of Directors determines if it is in our best interest to pay a dividend to 
our shareholders and the amount of any dividend and declares all dividend payments.  In the future, our results of 
operations and financial condition may not allow for a dividend to be declared, or the Board of Directors may decide 
not to continue to declare dividends.  In addition, our current share repurchase program authorizes the purchase of up 
to $50 million of our common stock through December 31, 2025.  However, we are not obligated to make any 
purchases under the share repurchase program and the program may be amended, suspended or discontinued at any 
time. 
We are controlled by our principal shareholders.  J. Wayne Weaver, our Chairman of the Board of Directors, and 
his spouse together beneficially own approximately 33.8% of our outstanding common stock.  In addition, Mr. 
Weaver's adult daughter is the sole trustee of several grantor retained annuity trusts and, as a result, beneficially owns 
less than 5% of our outstanding common stock held by such trusts.  Accordingly, the Weaver family is able to exert 
substantial influence over our management and operations.  In addition, their interests may differ from, or be opposed 
to, the interests of our other shareholders, and their ownership may have the effect of delaying or preventing a change 
in control that may be favored by other shareholders. 
Provisions of our organizational documents and Indiana law might deter acquisition bids for us.  Our Amended 
and Restated Articles of Incorporation, our By-Laws and Indiana corporate laws contain provisions that may 
discourage other persons from attempting to acquire control of us, including, without limitation, a Board of Directors 
that has staggered three-year terms for its members, supermajority voting provisions, restrictions on the ability of 
shareholders to call a special meeting of shareholders and advance notice requirements in connection with shareholder 
proposals or director nominations.  Additionally, the Board of Directors has the authority to issue preferred stock in 
one or more series without the approval of the holders of our common stock.  Further, Indiana corporate law contains 
business combination provisions that, in general, prohibit for five years any business combination with a beneficial 
owner of 10% or more of our common stock unless the holder’s acquisition of the stock was approved in advance by 
our Board of Directors.  Indiana corporate law also contains control share acquisition provisions that limit the ability 
of certain shareholders to vote their shares unless their control share acquisition is approved.  In certain circumstances, 
the fact that corporate devices are in place that inhibit or discourage takeover attempts could reduce the market value 
of our common stock. 
 
 
 

 
 
26 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 
None. 
ITEM 1C.  CYBERSECURITY 
Risk Management and Strategy 
Daily, we are threatened by system intrusions, social engineering attempts and web application attacks.  These threats 
and attempts are directed at payment data, employee credentials, system passwords and personal information.  We 
have developed and implemented a risk-based framework to address them.  We consider cybersecurity a top risk 
within our enterprise risk management protocol, which is subject to oversight by our Board of Directors. 
Our risk-based processes, as designed, seek to maintain physical, administrative and technical controls that protect the 
confidentiality, integrity and availability of our information systems and information stored on our network, including 
customer information, personal information, intellectual property and proprietary information. 
We use the National Institute of Standards and Technology Cybersecurity Framework (the “NIST CSF”) as a guideline 
for our cybersecurity framework. This does not imply that we meet any technical standards, specifications or 
requirements under the NIST CSF, only that we use the NIST CSF as a framework to help us identify, assess and 
manage cybersecurity risks related to our business.  Our policies for overall general information technology controls 
are also influenced by the Control Objectives for Information and Related Technologies, which align with the NIST 
CST. 
Our key cybersecurity processes are organized into four primary categories:  
• 
Outage and access: these processes address system intrusion and credential and password threats and 
risks; 
• 
Payment and loyalty rewards: these processes protect the information of our customers; 
• 
Personal data: these processes protect the payroll and healthcare data of our current and former employees 
and vendor information; and 
• 
Vendor partner security: these processes review the infrastructure and security processes of vendor 
partners that process transactions, provide cloud-based solutions and provide the backbone for our data 
flow. 
Key elements of our cybersecurity processes include, but are not limited to, the following: 
• 
Firewalls, data encryption and tokenization, multifactor authentication and data backup, among other 
safeguarding tactics; 
• 
Routine tests of our back up processes, the physical security of our data storage and access to systems via 
penetration testing;  
• 
A security team principally responsible for managing (1) our cybersecurity risk assessment processes, (2) 
our security controls, and (3) our response to cybersecurity incidents; 
• 
Training and testing of the diligence and awareness of our employees regarding social engineering email 
and other cybersecurity schemes and risks;  
• 
Engaging third-party cybersecurity companies periodically to assess our cybersecurity posture and assist 
with identifying and remediating cybersecurity risks; and  
• 
Contractual commitments from vendor partners and a review of controls at vendor partners via System 
and Organization Controls reports. 

 
 
27 
Governance 
Our Board of Directors oversees and guides our business and oversees our exposure to major risks.  As stated in its 
charter, our Board of Directors has delegated to the Audit Committee, which currently includes the Board members 
with cybersecurity acumen, the responsibility for Board-level oversight of cybersecurity risk.  As part of its oversight 
role, the Audit Committee receives reports about our protocols, material threats or incidents and other developments 
related to cybersecurity.   
These cybersecurity reports are provided to our Audit Committee at least annually, and these reports are delivered by 
our Senior Vice President and Chief Information Officer (“CIO”).  Our CIO has over 30 years of experience with our 
information systems and is versed in cybersecurity frameworks and best practices.  A security committee assists the 
CIO with developing controls, selecting vendor partners, identifying emerging threats and implementing best practices 
within our risk-based framework.  Our security team is comprised of professionals with cybersecurity certifications 
and specialized training.  The CIO addresses how we allocate capital resources to our cybersecurity processes with 
our executive leadership team, which includes our Chief Executive Officer, Chief Operating Officer, Chief 
Merchandising Officer and Chief Financial Officer.  The CIO reports directly to our Chief Operating Officer.  
Process to Access, Identify and Manage Material Risks from Cybersecurity Threats 
When a cybersecurity incident occurs or we identify a vulnerability, our CIO and our security committee, which is 
described in more detail under “Governance” above, are responsible for leading the initial risk assessment, and 
external experts may also be engaged and our Audit Committee or full Board may also be consulted.  If a breach of 
our control structure were to occur, our executive leadership team, Audit Committee and counsel would be briefed by 
the CIO and a determination would be made on whether such issue is material to warrant disclosure. 
As of February 1, 2025, we have not identified any risks from cybersecurity threats that have materially affected or 
are reasonably likely to materially affect us, including our operations, business strategy, results of operations, cash 
flow or financial condition. 
Even with our current control processes and a continuous improvement mindset, cybersecurity threats constantly 
evolve.  If the measures we have employed were to fail, or if a breach were to occur, it could result in impairment or 
loss of critical functions, such as the operation of our e-commerce websites, our Evansville distribution center, our 
corporate network and/or our point-of-sale systems, as examples.  Additionally, confidential information could be 
compromised, or we could be defrauded or ransomed for a material amount of funds.  Any of these outcomes could 
negatively affect our reputation and customer loyalty.  The ultimate effects of a breach or loss in function or 
confidential information are difficult to quantify with any certainty, but such loss may be partially limited through 
insurance.  See “Risk Factors—We could be adversely affected if our information technology systems fail to operate 
effectively, are disrupted or are compromised”, “—Various risks associated with our e-commerce platform may 
adversely affect our business and results of operations” and “—We outsource certain business processes to third-party 
vendors and have certain business relationships that subject us to risks, including disruptions to our business and 
increased costs” in PART I, ITEM 1A of this Annual Report on Form 10-K, which risk factors are incorporated by 
reference into this section of this Annual Report on Form 10-K. 

 
 
28 
ITEM 2.    PROPERTIES 
Physical Stores 
As of our Fiscal 2024 year end, we leased our 430 stores located across 36 states and Puerto Rico.  Approximately 
98% of the leases for our existing stores provide for fixed minimum rentals and approximately 48% provide for 
contingent rental payments based upon various specified percentages of sales.  Certain leases also contain escalation 
clauses for increases in minimum rentals, operating costs and taxes.   
Our stores utilize between 8,000 and 20,000 square feet of leased space.  The sales area comprises substantially all 
(greater than 80%) of our typical gross store footprint.  
Following is a roll forward of our leased locations over the last five years: 
 
 
 
Historical Store Count 
 
Fiscal Years 
 
2024 
 
2023 
  
2022 
  
2021 
 
2020 
 
Stores open at the beginning of the year 
  
400  
397   
393   
383  
392 
New store openings 
  
4  
5   
4   
1  
4 
Stores acquired 
  
28  
0   
0   
21  
0 
Permanently closed 
  
(2 )  
(2 )   
0   
(12 )  
(13 ) 
Stores open at the end of the year 
  
430  
400   
397   
393  
383 
Stores relocated 
  
2  
0   
0   
2  
0 
Stores rebannered 
  
10  
0   
0   
0  
0 
We performed a store improvement plan that was completed in Fiscal 2021.  As part of that plan, we identified 
underperforming stores and worked to address these stores' performance through renegotiation of lease terms, 
relocation, or closure.  While we continue to actively monitor our store portfolio, we do not expect any further 
significant closures over the next several years. 
The following table identifies the number of our stores in each state and Puerto Rico as of our Fiscal 2024 year end: 
 
State/Territory 
 
  State/Territory 
 
 
Alabama 
22  Nebraska 
 
2 
Arizona 
3  New Jersey 
 
1 
Arkansas 
10  New York 
 
2 
Colorado 
3  North Carolina 
 
18 
Delaware 
1  North Dakota 
 
3 
Florida 
33  Ohio 
 
18 
Georgia 
21  Oklahoma 
 
7 
Idaho 
4  Pennsylvania 
 
10 
Illinois 
32  Puerto Rico 
 
5 
Indiana 
26  South Carolina 
 
11 
Iowa 
11  South Dakota 
 
2 
Kansas 
5  Tennessee 
 
19 
Kentucky 
12  Texas 
 
48 
Louisiana 
11  Utah 
 
2 
Michigan 
13  Virginia 
 
6 
Minnesota 
2  West Virginia 
 
6 
Mississippi 
9  Wisconsin 
 
28 
Missouri 
22  Wyoming 
 
1 
Montana 
1  Total Stores 
 
430 
 

 
 
29 
Distribution Center 
Our primary 410,000 square foot distribution center is located in Evansville, Indiana.  This facility can support the 
processing and distribution needs for approximately 470 stores.  With additional resources added, including our right 
to expand the facility by 200,000 square feet, the current location could provide processing capacity for approximately 
650 stores.  We lease the facility from a third party.  The initial lease term expires in 2034 and contains renewal 
options.   
Corporate Headquarters 
We own our corporate headquarters located in Evansville, Indiana and lease office space for our Southern office 
located in Fort Mill, South Carolina. 
ITEM 3.    LEGAL PROCEEDINGS  
From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our financial position or results of operations. 
ITEM 4.    MINE SAFETY DISCLOSURES 
Not applicable.  

 
 
30 
PART II 
ITEM 5.    MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES 
Market Information and Holders 
Our common stock is quoted on The Nasdaq Stock Market LLC under the trading symbol “SCVL.”  As of March 17, 
2025, there were approximately 118 holders of record of our common stock.  We did not sell any unregistered equity 
securities during Fiscal 2024, Fiscal 2023 or Fiscal 2022.   
 
Cash Dividends 
During Fiscal 2024, we paid quarterly cash dividends of $0.135 per share for all four fiscal quarters.  The declaration 
and payment of any future dividends are at the discretion of the Board of Directors and will depend on our results of 
operations, financial condition, business conditions and other factors deemed relevant by our Board of Directors.   
On March 12, 2025, the Board of Directors increased the quarterly cash dividend from $0.135 to $0.150 per share, an 
increase of 11.1%, for the first quarter of Fiscal 2025.  The quarterly cash dividend of $0.150 per share will be paid 
on April 21, 2025 to shareholders of record as of the close of business on April 7, 2025. 
Issuer Purchases of Equity Securities 
We did not repurchase any shares of our common stock under our Board-approved share repurchase program during 
the fourth quarter of Fiscal 2024.  For a discussion of our share repurchase program, see “Share Repurchase Program” 
in PART II, ITEM 7, “Management's Discussion and Analysis of Financial Condition and Results of Operations – 
Liquidity and Capital Resources” of this Annual Report on Form 10-K. 
Throughout Fiscal 2024, we issued treasury shares to certain employees upon the vesting of restricted stock units and 
performance stock units and to our non-employee directors upon the issuance of service-based restricted stock awards.  
We also repurchased 20,833 shares of common stock as a result of our withholding shares or allowing our employees 
to deliver shares to us for the income taxes resulting from the vesting of certain share-settled equity awards.  We intend 
to continue issuing shares out of treasury to meet these needs. 
The following table summarizes our repurchase activity during the fourth quarter of Fiscal 2024:  
Issuer Purchases of Equity Securities 
 
 
 
  
 
  
Total Number   
Approximate 
 
 
 
 
  
 
  
Of Shares 
  
Dollar Value 
 
 
 
 
  
 
  
Purchased 
  
of Shares 
 
 
 
Total 
  
 
  
as Part 
  
that May Yet 
 
 
 
Number 
  
Average 
  
of Publicly 
  
Be Purchased  
 
 
of Shares 
  
Price Paid 
  
Announced 
  
Under 
 
Period 
 
Purchased(1) 
  
per Share 
  
Programs(2) 
  
Programs(2) 
 
November 3, 2024 to November 30, 2024 
  
0  $ 
0.00   
0  $ 
50,000,000 
December 1, 2024 to January 4, 2025 
  
1,706  $ 
33.08   
0  $ 
50,000,000 
January 5, 2025 to February 1, 2025 
  
0  $ 
0.00   
0  $ 
50,000,000 
  
1,706  
   
0  
  
 
(1) 
1,706 shares were withheld by us in connection with employee payroll tax withholding upon the vesting 
of stock-based compensation awards that were settled in shares. 
(2) 
On December 11, 2024, our Board of Directors authorized a new share repurchase program (the “2025 
Share Repurchase Program”) for up to $50.0 million of our outstanding common stock, effective January 
1, 2025 and expiring on December 31, 2025.  The 2025 Share Repurchase Program replaced the prior 
$50.0 million share repurchase program that was authorized in December 2023 and expired in accordance 
with its terms on December 31, 2024. 

 
 
31 
Credit Agreement's Impact on Share Repurchases and Dividends 
Our amended and restated credit agreement, dated as of March 23, 2022 (our “Credit Agreement”), contains certain 
restrictions on our ability to pay cash dividends and to repurchase shares of our common stock.  However, as long as 
our consolidated EBITDA is positive and there are either no or low borrowings outstanding under the Credit 
Agreement, we expect these restrictions would have no impact on our ability to pay cash dividends or execute share 
repurchases from cash on hand.  The Credit Agreement stipulates that cash dividends and share repurchases of $15 
million or less per fiscal year can be made without restriction as long as there is no default or event of default before 
and immediately after such distributions. We are also permitted to pay cash dividends or repurchase shares of our 
common stock in excess of $15 million in a fiscal year provided that (a) no default or event of default exists before 
and immediately after the distribution, and (b) on a proforma basis, the ratio of (i) the sum of (A) our consolidated 
funded indebtedness plus (B) three times our consolidated rental expense to (ii) the sum of (A) our consolidated 
EBITDA plus (B) our consolidated rental expense is less than 3.5 to 1.0.  See Note 9 - “Debt” in our Notes to 
Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for more 
information regarding the Credit Agreement.  
ITEM 6.    [RESERVED] 
 

 
 
32 
ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS 
The following discussion of our financial condition and results of operations (the “MD&A”) should be read together 
with our consolidated financial statements and notes to those statements included in PART II, ITEM 8 of this Annual 
Report on Form 10-K.  This section of this Annual Report on Form 10-K generally discusses Fiscal 2024 and Fiscal 
2023 and year-over-year comparisons between Fiscal 2024 and Fiscal 2023.  A discussion of Fiscal 2022 and year-
over-year comparisons between Fiscal 2023 and Fiscal 2022 that are not included in this Annual Report on Form 10-
K can be found in PART II, ITEM 7, “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations” in our Annual Report on Form 10-K for our fiscal year ended February 3, 2024, filed with the SEC on 
March 22, 2024.  At the end of this section of this Annual Report on Form 10-K, we have included historical data for 
the past five fiscal years to facilitate trend analysis of key data reported in our consolidated financial statements and 
other select operating data.  
Overview of Our Business  
Shoe Carnival, Inc. is one of the nation’s largest omnichannel sellers of footwear for the family.  On December 3, 
2021, we began operating under two banners: Shoe Carnival and Shoe Station.  We furthered our acquisition strategy 
by acquiring all of the stock of Rogan Shoes, Incorporated (“Rogan’s”) in February 2024, which added 28 physical 
stores (25 in Wisconsin, 2 in Minnesota, and 1 in Illinois) to our portfolio, positioned us as the market leader in 
Wisconsin and established a store base in Minnesota, creating additional expansion opportunities.   
Our goal is to be the leading family footwear retailer in the United States.  Our product assortment, whether shopping 
in a physical store or through our e-commerce sales channel, is primarily branded footwear and includes dress and 
casual shoes, sandals, boots and a wide assortment of athletic shoes.  Our typical physical store carries shoes in two 
general categories – athletics and non-athletics with subcategories for men’s, women’s and children’s, as well as a 
broad range of accessories.  In addition to our physical stores, through our e-commerce sales channel, customers can 
purchase the same assortment of merchandise in all categories of footwear with expanded options in certain instances. 
Our stores under the Shoe Carnival banner combine competitive pricing with a high-energy in-store environment that 
encourages customer participation.  Footwear in our Shoe Carnival physical stores is organized by category and brand, 
creating strong brand statements within the aisles.  These brand statements are underscored by branded signage on 
endcaps and in-line signage throughout the store.  Our signage may highlight a vendor’s product offerings or sales 
promotions, or may highlight seasonal or lifestyle statements by grouping similar footwear from multiple vendors. 
The Shoe Station banner and retail locations serve a broader base of footwear customers.  The Shoe Station concept 
targets a more affluent footwear customer, and its product assortment includes higher end athletics and non-athletics 
shoes and more accessories.  Shoe Station has a strong track record of capitalizing on emerging footwear fashion 
trends and introducing new brands.   
Recent Acquisition 
On February 13, 2024, we acquired all of the stock of Rogan's, a privately-held 53-year-old work and family footwear 
company incorporated in Wisconsin, for an adjusted purchase price of $44.8 million, net of $2.2 million of cash 
acquired, which was paid with cash on hand.  Additional consideration of up to $5.0 million may be paid by the 
Company subject to the achievement of three-year growth targets.  Net sales from our Rogan’s operations were $80.3 
million in Fiscal 2024.  More information about this acquisition can be found in Note 3 - “Acquisition of Rogan Shoes” 
in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-
K. 
Comparable Stores Net Sales 
Comparable stores Net Sales is a key performance indicator for us.  Comparable stores Net Sales include stores that 
have been open for 13 full months after such stores’ grand opening or acquisition prior to the beginning of the period, 
including those stores that have been relocated, remodeled or rebannered.  Therefore, stores recently opened, acquired 
or permanently closed are not included in comparable stores Net Sales.  We generally include e-commerce sales in 
our comparable stores Net Sales as a result of our omnichannel retailer strategy.  Due to our omnichannel retailer 

 
 
33 
strategy, we view e-commerce sales as an extension of our physical stores.  E-commerce sales channels associated 
with a physical store acquisition will not be included in comparable stores Net Sales until the initial physical stores 
are included.  The 21 original Shoe Station stores acquired and the www.shoestation.com e-commerce site that went 
live in early February 2023 were included in comparable stores Net Sales calculations beginning in first quarter 
2023.  All of Rogan’s sales are excluded from our comparable stores Net Sales. 
Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Fiscal 2023 consisted of the 53 
weeks ended February 3, 2024, while Fiscal 2024 consisted of the 52 weeks ended February 1, 2025.  The 53rd week 
in Fiscal 2023 caused a one-week shift in our fiscal calendar.  To minimize the effect of this fiscal calendar shift on 
comparable stores Net Sales, our reported annual comparable stores Net Sales results for Fiscal 2024 compare the 52-
week period ended February 1, 2025 to the 52-week period ended February 3, 2024.  As such, changes in comparable 
stores Net Sales are not consistent with changes in Net Sales reported for the fiscal period.  
Stores and Rebanner Strategy 
We ended Fiscal 2024 with 430 stores, comprised of 360 Shoe Carnival stores, 42 Shoe Station stores and 28 Rogan's 
stores.  During Fiscal 2024 we opened four new Shoe Station stores and permanently closed two Shoe Carnival stores.  
The 430 stores operated at the end of Fiscal 2024 was an all-time year end high for us. 
We have been evaluating customer analytics and market data and developing strategies to expand Shoe Station since 
we acquired the chain in December 2021.  We believe that a national expansion opportunity exists in markets where 
the customer and/or market characteristics align better with the Shoe Station concept, rather than our Shoe Carnival 
concept.  A 10-store in-market test was completed during Fiscal 2024, where we closed underperforming Shoe 
Carnival stores and opened new Shoe Station stores in those markets. The customer response and business results 
exceeded our success criteria on an aggregated basis, with sales and profit contribution over 10% higher at the new 
Shoe Station stores versus Shoe Carnival stores.  In March 2025, we announced a new long-term strategy to rapidly 
scale up Shoe Station into a national footwear and accessories leader.  The first investment phase will rebanner 175 
stores to the Shoe Station banner over the next 24 months.  Once this phase is complete, we expect to operate 218 
Shoe Station stores, representing 51% of our present store fleet.     
During Fiscal 2025, we expect to rebanner between 50 to 75 Shoe Carnival stores to Shoe Station stores.  Total capital 
expenditures are expected to be in a range of $45 million to $60 million in Fiscal 2025 to support the rebanner strategy, 
compared to $33.2 million, $56.3 million and $77.3 million spent in Fiscal 2024, Fiscal 2023 and Fiscal 2022, 
respectively.  As the rebanner strategy is implemented, it is expected to decrease our Operating Income by between 
$20 to $25 million in Fiscal 2025 due to store closing costs, amortization of new store construction costs, a four-to-
six-week store closure period through each store’s grand opening and customer acquisition costs, with such costs 
recovered over a two-to-three-year period following a store’s grand opening.  More information about the rebanner 
strategy can be found in PART 1, ITEM 1, “Business—Our Stores—Rebanner Strategy” of this Annual Report on 
Form 10-K. 
Executive Summary 
During Fiscal 2024, our Net Sales of $1.2 billion were up $27.0 million, or 2.3%, compared to Fiscal 2023.  Fiscal 
2023 contained a 53rd week of Net Sales totaling approximately $15 million, as described above.  In Fiscal 2024, Net 
Sales otherwise increased approximately $42 million, or 3.7%.  This increase resulted from continued growth from 
the Shoe Station banner’s 5.7% Net Sales increase and $80.3 million in Net Sales attributed to Rogan’s.  We also grew 
Net Sales during peak shopping periods throughout the year.  These areas of growth were partially offset by a 3.9% 
comparable stores Net Sales decline, driven primarily by Shoe Carnival declines during non-event periods.   
Long-term Gross Profit margin expansion has been a key driver of our profit transformation, led by our targeted 
promotional plans, buying strategies and growth of our customer loyalty program, Shoe Perks.  During Fiscal 2024, 
our Gross Profit margin was above 35% for the fourth consecutive year.  Gross profit margin in Fiscal 2024 decreased 
20 basis points compared to Fiscal 2023, primarily due to higher buying, distribution and occupancy costs (“BDO”) 
from operating more stores, partially offset by a 10 basis point increase in merchandise margins. 

 
 
34 
In Fiscal 2024, our Selling, General, and Administrative Expenses (“SG&A”) were higher than Fiscal 2023 by $9.8 
million, primarily due to incremental costs associated with Rogan’s.  As market conditions softened in the third and 
fourth quarters of Fiscal 2024 during non-event periods, we lowered selling costs at our comparable stores.  These 
lower selling expenses reflected optimized advertising spend, driven by our digital-first marketing strategy.  While 
Rogan’s costs were an additional expense in Fiscal 2024 compared to Fiscal 2023, those cost increases were mitigated 
by synergies captured during Fiscal 2024 from our accelerated integration of Rogan’s.  
Fiscal 2024 Operating Income totaled $91.2 million, a decrease of 2.5% versus Fiscal 2023, primarily due to the extra 
week of sales in Fiscal 2023 and non-event period declines at Shoe Carnival stores, partially offset by Net Sales 
growth, principally from our Shoe Station and Rogan’s stores.  Primarily as a result of accelerated synergy capture, 
Rogan’s exceeded our initial $10 million Operating Income target for Fiscal 2024 by more than 20%.   
Fiscal 2024 Net Income was $73.8 million, or $2.68 per diluted share, compared to Fiscal 2023 Net Income of $73.3 
million, or $2.68 per diluted share.  The slight increase in Net Income reflected pandemic-related tax credits of $3.0 
million associated with our acquisition of Rogan’s, included in Interest and Other Income, partially offset by lower 
Operating Income and a higher effective tax rate. 
Capital Management and Inventories 
Fiscal 2024 marked the 20th consecutive fiscal year end where we ended the fiscal year with no debt.  In each of the 
last four years, we have funded our operations and growth investments, including our acquisitions of Shoe Station and 
Rogan’s, without drawing on our credit facility.  We ended Fiscal 2024 with $123.1 million of Cash, Cash Equivalents 
and Marketable Securities.  Cash flows from operations in Fiscal 2024 totaled $102.6 million.  In Fiscal 2024, we paid 
$44.8 million for Rogan’s with cash on hand.   
Merchandise Inventories totaled $385.6 million at the end of Fiscal 2024, an increase of $39.2 million compared to 
the end of Fiscal 2023, primarily reflecting Rogan’s acquired inventory.  Merchandise Inventories supporting the Shoe 
Carnival and Shoe Station stores were slightly down on a unit basis at the end of Fiscal 2024 compared to the end of 
Fiscal 2023, but additional inventory purchases were made near Fiscal 2024 year end to support rebannering additional 
stores and, to a lesser extent, as a hedge against potential supply chain disruption from tariffs and port worker strikes.  
Results of Operations 
The following table sets forth our results of operations expressed as a percentage of Net Sales for the following fiscal 
years: 
 
 
 
2024 
  
2023 
  
2022 
 
Net sales 
  
100.0 %  
100.0 %  
100.0 % 
Cost of sales (including buying, distribution, and 
  occupancy costs) 
  
64.4   
64.2 
 
62.9 
Gross profit 
  
35.6   
35.8 
 
37.1 
Selling, general and administrative expenses 
  
28.0   
27.8 
 
25.5 
Operating income 
  
7.6   
8.0 
 
11.6 
Interest and other income 
  
(0.5 )   
(0.2 )  
(0.1 ) 
Interest expense 
  
0.0   
0.0 
 
0.0 
Income before income taxes 
  
8.1   
8.2 
 
11.7 
Income tax expense 
  
2.0   
2.0 
 
3.0 
Net income 
  
6.1 %  
6.2 %  
8.7 % 

 
 
35 
Fiscal 2024 Compared to Fiscal 2023 
Net Sales 
Net Sales were $1.2 billion in Fiscal 2024 and increased 2.3%, or $27.0 million, compared to Fiscal 2023.  The 
increase was primarily due to continued growth from the Shoe Station banner’s 5.7% Net Sales increase and the 
acquisition of Rogan's in February 2024, which added Net Sales of $80.3 million.  Increases were partially offset by 
the extra week in the prior year, which reduced Net Sales approximately $15 million, and a 3.9% decrease in 
comparable stores Net Sales, primarily due to a mid-single digit decline from our Shoe Carnival bannered stores.  The 
comparable stores Net Sales decline resulted primarily from an approximate 5% decrease in traffic in our physical 
stores resulting in an approximate 6% decrease in units sold.  E-commerce sales were approximately 10% of 
merchandise sales in both Fiscal 2024 and Fiscal 2023. 
Gross Profit 
Gross Profit was $428.8 million in Fiscal 2024, an increase of $7.4 million compared to Fiscal 2023, primarily due to 
the $27.0 million increase in Net Sales.  Gross profit margin in Fiscal 2024 was 35.6% compared to 35.8% in Fiscal 
2023.  This slight decrease was driven by stable merchandise margins that were up 10 basis points in Fiscal 2024 
compared to Fiscal 2023 but were more than offset by BDO as a percentage of Net Sales that deleveraged 30 basis 
points on increased occupancy costs from operating more stores. 
Selling, General and Administrative Expenses 
SG&A increased $9.8 million in Fiscal 2024 to $337.6 million compared to $327.9 million in Fiscal 2023.  The 
increase was primarily due to incremental costs associated with Rogan's in Fiscal 2024, partially offset by lower selling 
costs at Shoe Carnival and Shoe Station stores, which reflected optimized advertising spend driven by our digital-first 
marketing strategy.  While Rogan’s costs were an additional expense in Fiscal 2024 compared to Fiscal 2023, those 
cost increases were mitigated by synergies captured during Fiscal 2024 from our accelerated integration of Rogan’s.  
As a percentage of Net Sales, SG&A were 28.0% in Fiscal 2024, compared to 27.8% in Fiscal 2023. 
Interest and Other Income and Interest Expense 
Changes in our Interest and Other Income and our Interest Expense increased our Income Before Income Taxes by 
$3.7 million in Fiscal 2024 compared to Fiscal 2023.  This increase was primarily due to pandemic-related tax credits 
of $3.0 million associated with our acquisition of Rogan's in February 2024 and also higher interest earned on invested 
cash balances. 
Income Taxes 
The effective income tax rate for Fiscal 2024 was 24.3% compared to 23.7% for Fiscal 2023.  The higher effective 
tax rate was due to the decrease in tax benefits from share-settled equity awards in Fiscal 2024 and a state deferred 
tax benefit included in Fiscal 2023 that did not recur in Fiscal 2024, partially offset by impacts associated with our 
acquisition of Rogan’s. 
Liquidity and Capital Resources  
Our primary sources of liquidity are $123.1 million of Cash, Cash Equivalents and Marketable Securities on hand at 
the end of Fiscal 2024, cash generated from operations and availability under our $100 million Credit Agreement.  We 
believe our resources will be sufficient to fund our cash needs, as they arise, for at least the next 12 months.  Our 
primary uses of cash are normally for working capital, which are principally inventory purchases, investments in our 
stores, such as rebanners and new stores, remodels and relocations, distribution center initiatives, lease payments 
associated with our real estate leases, potential dividend payments, potential share repurchases under our share 
repurchase program and the financing of other capital projects, including investments in new systems.  As part of our 
growth strategy, we have also pursued strategic acquisitions of other footwear retailers.   

 
 
36 
Cash Flow - Operating Activities 
Net cash generated from operating activities was $102.6 million in Fiscal 2024 compared to $122.8 million during 
Fiscal 2023.  The decrease in operating cash flow was primarily driven by the timing of increased inventory purchases 
to support our rebanner strategy, new Shoe Station stores and, to a lesser extent, as a hedge against potential supply 
chain disruption from tariffs and port worker strikes, and the timing of prepaid contracts payments in Fiscal 2024 
compared to Fiscal 2023. 
Working capital increased on a year-over-year basis and totaled $405.7 million at February 1, 2025 compared to 
$353.5 million at February 3, 2024.  The increase was primarily attributable to higher Merchandise Inventories and 
Accounts Receivable, primarily due to the acquisition of Rogan's, higher cash balances and lower Accounts Payable, 
partially offset by an increase in Accrued and Other Liabilities.  Our current ratio was 4.1 as of February 1, 2025, 
compared to 3.8 as of February 3, 2024. 
Cash Flow - Investing Activities 
Our cash outflows for investing activities are normally for capital expenditures.  During Fiscal 2024 and Fiscal 2023, 
we expended $33.2 million and $56.3 million, respectively, for the purchases of property and equipment, primarily 
related to store remodels and rebanners and opening four new Shoe Station stores. 
Our Rogan’s acquisition in first quarter 2024 resulted in the payment of cash consideration of $44.8 million, net of 
cash acquired in Fiscal 2024.  Additional information regarding the Rogan’s acquisition, including information on the 
additional contingent consideration of up to $5.0 million, can be found in Note 3 — “Acquisition of Rogan Shoes” in 
our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K. 
We invest in publicly traded mutual funds designed to mitigate income statement volatility associated with our non-
qualified deferred compensation plan.  The balance of these Marketable Securities was $14.4 million at February 1, 
2025, compared to $12.2 million at February 3, 2024.  Additional information can be found in Note 4 — “Fair Value 
Measurements” in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual 
Report on Form 10-K. 
Cash Flow - Financing Activities 
Our cash outflows for financing activities are typically for cash dividend payments, share repurchases or payments on 
our Credit Agreement. Shares of our common stock can be either acquired as part of a publicly announced repurchase 
program or withheld by us in connection with employee payroll tax withholding upon the vesting of stock-based 
compensation awards that are settled in shares. Our cash inflows from financing activities generally reflect stock 
issuances to employees under our Employee Stock Purchase Plan and borrowings under our Credit Agreement.  
During Fiscal 2024, net cash used in financing activities was $15.3 million compared to $20.5 million during Fiscal 
2023.  The decrease in net cash used in financing activities was primarily due to the repurchase of $5.4 million of 
shares in Fiscal 2023 under our Board of Directors’ authorized share repurchase program compared to none in Fiscal 
2024 and the decrease in shares surrendered by employees to pay taxes on stock-based compensation awards, partially 
offset by increased dividend payments.  During Fiscal 2024 and Fiscal 2023, we did not borrow or repay funds under 
our Credit Agreement.  Letters of credit outstanding were $1.0 million at February 1, 2025, and our borrowing capacity 
was $99.0 million. 
Our Credit Agreement requires us to maintain compliance with various financial covenants. See Note 10 – “Debt” in 
our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K 
for a further discussion of our Credit Agreement and its covenants.  We were in compliance with these covenants as 
of  February 1, 2025. 

 
 
37 
Store Rebanners, Openings and Closings – Fiscal 2025 
As previously discussed, we plan to rebanner between 50 to 75 Shoe Carnival stores into Shoe Station stores in Fiscal 
2025 as the first part of the first investment phase.  We plan to complete an additional 100 or more rebanners in Fiscal 
2026 and early Fiscal 2027 as the second part of the first investment phase.  Once this investment phase is complete, 
we expect to operate 218 Shoe Station stores, representing 51% of our present store fleet.  Additional rebanners may 
follow.   
Increasing market penetration by adding new stores is also a key component of our growth strategy.  We expect limited 
store closures over the next several years.  Future store growth may continue to be impacted by macroeconomic 
uncertainty, our ability to identify desirable locations and/or acquisition partners and increased focus on our store 
rebanner strategy.   
Capital Expenditures – Fiscal 2025 
Capital expenditures for Fiscal 2025 are expected to be between $45 million and $60 million, with approximately $35 
million to $45 million to be used for new and rebannered stores and remodels and approximately $10 million to $15 
million for upgrades to our Evansville distribution center and e-commerce platform, various other store improvements, 
continued investments in technology and normal asset replacement activities.  The resources allocated to projects are 
subject to near-term changes depending on potential inflationary, supply chain and other macroeconomic impacts.  
Furthermore, the actual amount of cash required for capital expenditures for store operations depends in part on the 
number of stores opened, rebannered, relocated and remodeled, and the amount of lease incentives, if any, received 
from landlords.  The number of new store openings and relocations will be dependent upon, among other things, the 
availability of desirable locations, the negotiation of acceptable lease terms and general economic and business 
conditions affecting consumer spending.  
Dividends  
During Fiscal 2024, four quarterly cash dividends of $0.135 per share were approved and paid.  In Fiscal 2023, we 
paid quarterly cash dividends of $0.10 per share in our first and second fiscal quarters and $0.12 per share in the third 
and fourth fiscal quarters.  During Fiscal 2024 and Fiscal 2023, we returned $14.7 million and $12.2 million, 
respectively, in cash to our shareholders through our quarterly dividends.   
The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors, subject to the restrictions in our Credit Agreement.  See Note 10 – “Debt” in our Notes to Consolidated 
Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a further discussion of 
our Credit Agreement and its restrictions. 
Share Repurchase Program 
On December 11, 2024, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2025 (the “2025 Share Repurchase Program”).  The purchases may 
be made in the open market or through privately negotiated transactions from time to time through December 31, 2025 
and in accordance with applicable laws, rules and regulations.  The 2025 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock.  We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes.  The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors, 
subject to the restrictions in our Credit Agreement.  See Note 10 – “Debt” in our Notes to Consolidated Financial 
Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a further discussion of our Credit 
Agreement and its restrictions.    
The 2025 Share Repurchase Program replaced a $50 million share repurchase program that was authorized in 
December 2023, became effective January 1, 2024 and expired in accordance with its terms on December 31, 2024.  
No shares were repurchased during Fiscal 2024 and shares totaling 230,696 were repurchased during Fiscal 2023 at a 
cost of $5.4 million. 

 
 
38 
Leases 
Rent-related payments made in Fiscal 2024 totaled $97.2 million.  As we are contractually obligated to make lease 
payments to landlords, estimated future payments to landlords and lease-related charges are expected to be significant 
in future years and will increase in future years due to expected organic and acquired store growth.  These payments 
include estimates for fixed minimum and contingent rent, estimated reimbursements to landlords for common area 
maintenance, taxes and insurance and other occupancy related charges.  See Note 11 – “Leases” in our Notes to 
Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for further 
discussion of our lease obligations.  
Impact of Store Count and Seasonality on Quarterly Results 
Our quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as 
a result of seasonal variances and the timing of sales and costs associated with opening new stores and closing 
underperforming stores.   
 
(Unaudited, in thousands, except per share amounts)  
Fiscal 2024 
 
First 
Quarter   
Second 
Quarter   
Third 
Quarter   
Fourth 
Quarter  
Net sales 
 $ 300,365  $ 332,696  $ 306,885  $ 262,939 
Gross profit 
  
106,800   
119,943   110,382   
91,669 
Operating income 
  
22,507   
30,079   
24,529   
14,037 
Net income 
  
17,286   
22,573   
19,242   
14,665 
Net income per share – Diluted 1 
 $ 
0.63  $ 
0.82  $ 
0.70  $ 
0.53 
 
Fiscal 2023 
 
First 
Quarter   
Second 
Quarter   
Third 
Quarter   
Fourth 
Quarter 
(2) 
 
Net sales 
 $ 281,184  $ 294,615  $ 319,914  $280,169 
Gross profit 
  
98,517   
105,465   
117,701   
99,707 
Operating income 
  
20,939   
24,662   
27,935   
19,969 
Net income 
  
16,526   
19,441   
21,861   
15,520 
Net income per share – Diluted 1 
 $ 
0.60  $ 
0.71  $ 
0.80  $
0.57 
1) Per share amounts are computed independently for each of the quarters presented. For per share amounts, the sum of the quarters may not 
equal the total year due to the impact of changes in weighted shares outstanding and differing applications of earnings as prescribed by 
accounting guidance. 
2) The fourth quarter of Fiscal 2023 consisted of 14 weeks compared to 13 weeks in all other quarters presented. 
 
Seasonality  
We have three distinct peak selling periods: Easter, back-to-school and Christmas.  Our operating results depend 
significantly upon the sales generated during these periods.  To prepare for our peak shopping seasons, we must order 
and keep in stock significantly more merchandise than we would carry during other periods of the year.  Any 
unanticipated decrease in demand for our products or a supply chain disruption that reduces inventory availability 
during these peak shopping seasons could reduce our Net Sales and Gross Profit and negatively affect our profitability. 
Store Count 
We continually analyze our store portfolio and the potential for new stores based on our view of internal and external 
opportunities and challenges in the marketplace.  As part of our long-term growth strategy, we expect to pursue 
opportunities for store growth across large and mid-size markets as we continue to leverage customer data from our 
CRM program and more attractive real estate options become available.   
When we identify a store that produces or may potentially produce low or negative contribution, we either renegotiate 
lease terms, relocate or close the store.  In instances when underperformance indicates the carrying value of a store’s 
assets may not be recoverable, we impair the store.  Although store closings could reduce our overall Net Sales volume, 

 
 
39 
we believe that the store closings we effected in the last several fiscal years resulted in long-term improvements to our 
Operating Income and Diluted Net Income per Share.  Depending upon the results of lease negotiations with certain 
landlords of underperforming stores, we may increase or decrease the number of store closures in future periods.   
Non-capital expenditures, such as advertising and payroll incurred prior to the opening of a new store, are charged to 
expense as incurred.  The timing and actual amount of expense recorded in closing an individual store can vary 
significantly depending, in part, on the period in which management commits to a closing plan, the remaining basis 
in the fixed assets to be disposed of at closing and the amount of any lease buyout.  Therefore, our results of operations 
may be adversely affected in any quarter in which we incur pre-opening expenses related to the opening of new stores 
or incur store closing costs related to the closure of existing stores.  
Store Openings, Closings and Impairment Charges – Impact on Fiscal 2024 and Fiscal 2023 
In Fiscal 2024, we opened four new stores.  The initial average inventory investment for the new stores in Fiscal 2024 
was $1.2 million, capital expenditures were $1.3 million and lease incentives received from our landlords were 
$425,000.  In Fiscal 2023, we opened five new stores.  The initial average inventory investment for the new stores 
was $1.0 million, capital expenditures were $1.7 million and lease incentives received from our landlord were 
$480,000. 
Pre-opening expenses for the four stores opened in Fiscal 2024 included in Cost of Sales and SG&A were 
approximately $786,000, or an average of $197,000 per store.  Items classified as pre-opening expenses include rent, 
freight, advertising, salaries and supplies.  During Fiscal 2023, we expended $1.2 million, or an average of $237,000 
per store, in pre-opening expenses for the five new stores.   
Total store closing costs were $128,000 associated with the closing of two stores in Fiscal 2024 and $83,000 associated 
with the closing of two stores in Fiscal 2023.  There were no non-cash impairment charges recognized in Fiscal 2024 
and Fiscal 2023.  In addition to non-cash impairment charges, store closing costs can include fixed asset write-offs, 
employee severance, lease termination fees, store tear-down and clean-up expenses and acceleration of expenses and 
deferred lease incentives.  
In total, store opening and closing costs impacting SG&A were $616,000 in Fiscal 2024 and $891,000 in Fiscal 2023.  
Store opening and closing costs included in Cost of Sales were expenses of $298,000 in Fiscal 2024 and $376,000 in 
Fiscal 2023. 
Critical Accounting Policies 
We use judgment in reporting our financial results.  This judgment involves estimates based in part on our historical 
experience and incorporates the impact of the current general economic climate and company-specific circumstances.  
However, because future events and economic conditions are inherently uncertain, our actual results could differ 
materially from these estimates.  The accounting policies that require more significant judgment are included below. 
Merchandise Inventories – Our Merchandise Inventories are stated at the lower of cost or net realizable value as of 
the balance sheet date and consist primarily of dress, casual and athletic footwear for women, men and children.  The 
cost of our merchandise is determined using the first-in, first-out valuation method (“FIFO”).  For determining net 
realizable value, we estimate the future demand and related sale price of merchandise in our inventory.  The stated 
value of Merchandise Inventories contained on our Consolidated Balance Sheets also includes freight, certain 
capitalized overhead costs and reserves.   
Factors considered when we review our inventory to properly state it at lower of cost or net realizable value include 
recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities of the 
various styles held in inventory, seasonality of the merchandise, expected consideration to be received from our 
vendors and current and expected future sales trends.  We also review aging trends, which include the historical rate 
at which merchandise has sold below cost and the value and nature of merchandise currently held in inventory and 
priced below original cost.  We reduce the value of our inventory to its estimated net realizable value where cost 
exceeds the estimated future selling price.  Merchandise Inventories as of February 1, 2025 totaled $385.6 million, 
representing approximately 34% of total assets. Merchandise Inventories as of February 3, 2024 totaled $346.4 
million, representing approximately 33% of total assets.  Given the significance of inventories to our consolidated 

 
 
40 
financial statements, the determination of net realizable value is a critical accounting estimate.  Material changes in 
the factors noted above could have a significant impact on the actual net realizable value of our inventory and our 
reported operating results. 
Valuation of Long-Lived Assets – Long-lived assets, such as Property and Equipment subject to depreciation and right-
of-use assets arising from our leased properties, are evaluated for impairment on a periodic basis if events or 
circumstances indicate the carrying value may not be recoverable.  This evaluation includes performing an analysis of 
the estimated undiscounted future cash flows of the long-lived assets.  Assets are grouped and the evaluation 
performed at the lowest level for which there are identifiable cash flows, which is generally at a store level.   
If the estimated future cash flows for a store are determined to be less than the carrying value of the store’s assets, an 
impairment loss is recorded for the difference between the estimated fair value and the carrying value.  We estimate 
the fair value of our long-lived assets using store-specific cash flow assumptions discounted by a rate commensurate 
with the risk involved with such assets while incorporating marketplace assumptions.  Our assumptions and estimates 
used in the evaluation of impairment, including current and future economic trends for stores, are subject to a high 
degree of judgment.  Assets subject to impairment are adjusted to estimated fair value and, if applicable, an impairment 
loss is recorded in SG&A.  If actual operating results or market conditions differ from those anticipated, the carrying 
value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future.  
 
Valuation of Goodwill and Intangible Assets – Our indefinite-lived assets include Goodwill and non-amortizing 
Intangible Assets (trade names) resulting from the acquisitions of Shoe Station in Fiscal 2021 and Rogan's in Fiscal 
2024.  Goodwill represents the purchase price in excess of fair values assigned to the underlying identifiable net assets 
of the acquired business.  Goodwill and indefinite-lived Intangible Assets are reviewed annually for impairment unless 
circumstances dictate the need for more frequent assessment.  We perform our annual impairment testing as of the 
first day of the fourth fiscal quarter.   
 
Goodwill is reviewed for impairment at our single reporting unit level.  We have the option to either first perform a 
qualitative assessment to determine whether it is “more likely than not” that the reporting unit's fair value is less than 
its carrying value, or to proceed directly to the quantitative assessment, which requires a comparison of the reporting 
unit's fair value to its carrying value.  Qualitative factors may include, but are not limited to, economic conditions, 
industry and market considerations, expense factors, overall financial performance, entity specific and reporting unit 
events, capital markets and pricing and breakeven multiples.  If we determine that the fair value of our reporting unit 
is less than its carrying value, we recognize an impairment charge equal to the difference, not to exceed the total 
amount of goodwill allocated to the reporting unit.  In performing an impairment test for our Goodwill in Fiscal 2024, 
we completed the qualitative assessment on November 3, 2024.  We determined that it was not “more likely than not” 
that the fair value of our reporting unit was less than the carrying value; therefore, no quantitative assessment was 
performed and no impairment was recorded.   
 
With respect to the trade names, we tested their carrying amounts for impairment in Fiscal 2024 at the Shoe Station 
store set and Rogan’s store set levels using respective revenue growth and discount rate assumptions and assumed 
royalty rates.  Significant changes in our estimates and assumptions could affect our fair value calculations.  We 
performed these assessments on November 3, 2024 and our estimate of fair values exceeded the carrying amounts; 
therefore, no impairments were recorded.   
Leases – We lease our retail stores, our Evansville distribution center and office space for our Southern office.  We 
also enter into leases of equipment and other assets.  Substantially all of our leases are operating leases.  Therefore, 
how operating leases are recognized throughout the financial statements in accordance with applicable accounting 
guidance can have a significant impact on our financial condition and results of operations and related disclosures.   
In accordance with Accounting Standards Codification Topic No. 842 – Leases (“ASC 842”), on the lease 
commencement date we recognize a right-of-use asset for the right to use a leased asset and a liability based on the 
present value of remaining lease payments over the lease term.  The weighted average discount rate utilized in Fiscal 
2024 and Fiscal 2023 was 4.7% and 4.2%, respectively. 
For new leases, renewals or amendments and when we make material investments in leased properties pursuant to our 
emerging rebanner strategy or store modernization plan, we make certain estimates and assumptions regarding 
property values, market rents, property lives, discount rates and probable terms.  These estimates and assumptions can 

 
 
41 
impact: (1) lease classification and the related accounting treatment; (2) rent holidays, escalations or deferred lease 
incentives, which are taken into consideration when calculating straight-line expense; (3) the term over which 
leasehold improvements for each store are amortized; and (4) the values and lives of adjustments to initial and 
modified right-of-use assets.  The amount of amortized rent expense would vary if different estimates and assumptions 
were used.    
Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required presence and continued operation of certain anchor tenants in the adjoining retail space.  If a co-tenancy 
violation occurs, we have the right to a reduction of rent for a defined period after which we have the option to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term.  When 
determining the lease term, we include options that are reasonably certain to be exercised. 
Income Taxes – As part of the process of preparing our consolidated financial statements, we are required to estimate 
our current and future income taxes for each tax jurisdiction in which we operate.  Significant judgment is required in 
determining our annual tax expense and evaluating our tax positions.  As a part of this process, deferred tax assets and 
liabilities are recognized based on the difference between the consolidated financial statement carrying amounts of 
existing assets and liabilities and their respective tax basis.  Our temporary timing differences relate primarily to 
inventory, property and equipment, right-of-use assets, operating lease liabilities, goodwill and non-amortizing 
intangible assets.  Deferred tax assets and liabilities are measured using the tax rates enacted and expected to be in 
effect in the years when those temporary differences are expected to reverse.  Deferred tax assets are reduced, if 
necessary, by a valuation allowance to the extent future realization of those tax benefits are uncertain.   
We are also required to make many subjective assumptions and judgments regarding our income tax exposures when 
accounting for uncertain tax positions associated with our income tax filings.  We must presume that taxing authorities 
will examine all uncertain tax positions and that they have full knowledge of all relevant information.  However, 
interpretations of guidance surrounding income tax laws and regulations are often complex, ambiguous and frequently 
change over time, and a number of years may elapse before a particular issue is resolved.  As such, changes in our 
subjective assumptions and judgments can materially affect amounts recognized in our consolidated financial 
statements.  Although we believe we have no uncertain tax positions, tax authorities could assess tax liabilities in open 
tax periods not presently foreseen. 
Recent Accounting Pronouncements   
See Note 2 — “Summary of Significant Accounting Policies” in our Notes to Consolidated Financial Statements 
contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a description of recent accounting 
pronouncements and related impacts. 

 
 
42 
Historical Financial and Operating Data 
The following historical financial data is included for the convenience of assessing trends in our financial condition 
and results of operations over the previous five fiscal years.  A more detailed description of the fluctuations among 
Fiscal 2020 – Fiscal 2023 can be found in our Annual Reports on Form 10-K filed for those previous fiscal years. 
 
(In thousands, except per share and operating data) 
   
   
   
  
 
  
   
   
   
  
 
Fiscal years (1) (7) 
 
2024 
  
2023 
  
2022 
  
2021 
  
2020 
 
Income Statement Data: 
 
  
  
  
  
  
Net sales 
 $ 1,202,885  $ 1,175,882  $ 1,262,235  $ 1,330,394  $ 
976,765 
Gross profit 
 $ 
428,794  $ 
421,390  $ 
468,164  $ 
526,787  $ 
279,982 
Operating income 
 $ 
91,152  $ 
93,505  $ 
146,444  $ 
207,654  $ 
21,865 
Net income 
 $ 
73,766  $ 
73,348  $ 
110,068  $ 
154,881  $ 
15,991 
Diluted net income per share 
 $ 
2.68  $ 
2.68  $ 
3.96  $ 
5.42  $ 
0.56 
 
 
  
  
  
  
  
Dividends declared per share 
 $ 
0.540  $ 
0.440  $ 
0.360  $ 
0.280  $ 
0.178 
 
 
  
  
  
  
  
Balance Sheet Data: 
 
  
  
  
  
  
Cash and cash equivalents 
 $ 
108,680  $ 
99,000  $ 
51,372  $ 
117,443  $ 
106,532 
Total assets 
 $ 1,124,133  $ 1,042,025  $ 
989,781  $ 
812,264  $ 
642,747 
Long-term debt 
 $ 
0  $ 
0  $ 
0  $ 
0  $ 
0 
Total shareholders’ equity 
 $ 
648,996  $ 
583,389  $ 
525,568  $ 
452,533  $ 
310,176 
 
  
  
  
  
  
Operating Data: 
 
  
  
  
  
  
Stores open at end of year 
  
430   
400   
397   
393   
383 
Comparable stores net sales (2)(3) 
  
-3.9 %  
-8.8 %  
-11.1 %  
35.3 %  
-5.3 % 
Square footage of store space at year 
   end (000’s) 
  
4,968   
4,569   
4,505   
4,419   
4,146 
Average sales per store (000’s) (2)(4)(6) 
 $ 
2,766  $ 
2,897  $ 
3,159  $ 
3,473  $ 
2,503 
Average sales per square foot (2)(5)(6) 
 $ 
246  $ 
255  $ 
281  $ 
321  $ 
237 
  
   
   
   
  
 
 
(1) Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31. Unless otherwise stated, references to years 2024, 2023, 
2022, 2021 and 2020 relate respectively to the fiscal years ended February 1, 2025, February 3, 2024, January 28, 2023, January 29, 2022 and 
January 30, 2021.  Fiscal 2023 consisted of 53 weeks and fiscal years 2024, 2022, 2021 and 2020 all consisted of 52 weeks.   
(2) Selected Operating Data for Fiscal 2023 has been adjusted to a comparable 52-week period ended January 27, 2024. The 53rd week in Fiscal 
2023 caused a one-week shift in our fiscal calendar.  To minimize the effect of this fiscal calendar shift on comparable stores Net Sales, our 
reported annual comparable stores Net Sales results for Fiscal 2023 compare the 52-week period ended January 27, 2024 to the 52-week period 
ended January 28, 2023, and our comparable stores Net Sales results for fiscal 2024 compare the 52-week period ended February 1, 2025 to the 
52-week period ended February 3, 2024. 
(3) Comparable stores Net Sales for the periods indicated include stores that have been open for 13 full months after such stores’ acquisition or 
grand opening prior to the beginning of the period, including those stores that have been rebannered, relocated or remodeled.  Therefore, stores 
opened, acquired or closed during the periods indicated are not included in comparable stores Net Sales.  We include e-commerce sales in our 
comparable stores Net Sales.  Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 
(4) Average sales per store includes e-commerce sales that are in close proximity to a physical store. 
(5)  Average sales per square foot includes net e-commerce sales.  We include e-commerce sales in our average sales per square foot as a result of 
our omnichannel retailer strategy.  Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 
(6) In fiscal years 2021 and 2020, average sales per store and average sales per square foot include only Shoe Carnival banner stores. 
(7) On June 21, 2021, our Board of Directors authorized a two-for-one stock split of the shares of our common stock.  All share and per share 
amounts have been adjusted retroactively for all periods presented. 
 

 
 
43 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 
We are exposed to market risk in that the interest payable on our credit agreement is based on variable interest rates 
and therefore is affected by changes in market rates.  We do not use interest rate derivative instruments to manage 
exposure to changes in market interest rates.  We had no borrowings under our credit agreement during Fiscal 2024.  
ITEM 8.    FINANCIAL STATEMENTS  
The information required by this item follows Deloitte & Touche LLP’s audit opinion, which begins on the following 
page.   

 
 
44 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 
Opinion on the Financial Statements 
We have audited the accompanying consolidated balance sheets of Shoe Carnival, Inc. and subsidiaries (the 
"Company") as of February 1, 2025 and February 3, 2024, the related consolidated statements of income, shareholders’ 
equity, and cash flows, for each of the three years in the period ended February 1, 2025, and the related notes 
(collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all 
material respects, the financial position of the Company as of February 1, 2025 and February 3, 2024, and the results 
of its operations and its cash flows for each of the three years in the period ended February 1, 2025, in conformity 
with accounting principles generally accepted in the United States of America. 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company's internal control over financial reporting as of February 1, 2025, based on criteria 
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of the Treadway Commission and our report dated March 21, 2025, expressed an unqualified opinion on the 
Company's internal control over financial reporting. 
Basis for Opinion 
These financial statements are the responsibility of the Company's management. Our responsibility is to express an 
opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with 
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our 
audits provide a reasonable basis for our opinion. 
Critical Audit Matter 
The critical audit matter communicated below is a matter arising from the current-period audit of the financial 
statements that was communicated or required to be communicated to the audit committee and that (1) relates to 
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, 
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion 
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, 
providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates. 
Merchandise Inventories — Refer to Note 2 to the financial statements 
Critical Audit Matter Description 
Merchandise inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method. Factors considered in determining if inventory is properly stated at the lower of cost or net realizable value 
include, among others, recent sale prices, historical loss rates, the length of time merchandise has been held in 
inventory, quantities of various styles held in inventory, seasonality of merchandise, expected consideration to be 
received from vendors and current and expected future sales trends. The Company also reviews aging trends, which 
include the historical rate at which merchandise has sold below cost and the value and nature of merchandise currently 
held in inventory and priced below original cost. The Company reduces the value of inventory to its estimated net 
realizable value where cost exceeds the estimated future selling price.   

 
 
45 
Given the significant judgments made by management to estimate the net realizable value of inventory, such as 
expected consideration to be received from vendors and current and expected future sales trends, performing audit 
procedures to evaluate the reasonableness of management’s estimates and assumptions required a high degree of 
auditor judgment.   
How the Critical Audit Matter Was Addressed in the Audit 
Our audit procedures related to the significant judgments made by management to determine net realizable value of 
inventory included the following procedures, among others:  
• 
We tested the operating effectiveness of the Company’s internal control over the valuation of inventory, 
including the review and determination of the anticipated net realizable value of merchandise 
inventories compared to the cost value of inventory on-hand. 
• 
We tested the recorded inventory reserve by developing an expectation based on the prior year inventory 
reserve balance relative to the merchandise inventory balance at the prior year balance sheet date and 
compared it to the actual reserve recorded in the current year.   
• 
We evaluated the reasonableness of management’s determination of the net realizable value of inventory 
by: 
• 
Testing the accuracy of source data used in the calculation, including inventory on hand, historical 
losses by product category, sales prices and consideration received from vendors. 
• 
Recalculating the projected loss for inventory on hand based on the source data used in the 
calculation. 
• 
Making inquiries of management regarding current and expected future sales trends and evaluating 
external communications by analysts. 
• 
Evaluating management’s ability to accurately forecast future sales trends and inventory losses by 
comparing actual results to management’s historical forecasts. 
 
/s/ Deloitte & Touche LLP 
  
Indianapolis, Indiana   
March 21, 2025 
  
We have served as the Company's auditor since 1988. 
 

 
 
46 
Shoe Carnival, Inc. 
Consolidated Balance Sheets 
(In thousands, except share data) 
 
 
 
February 1, 
2025 
  
February 3, 
2024 
 
Assets 
 
  
  
Current Assets: 
 
  
  
Cash and cash equivalents 
 $ 
108,680  $ 
99,000 
Marketable securities 
  
14,432   
12,247 
Accounts receivable 
  
9,018   
2,593 
Merchandise inventories 
  
385,605   
346,442 
Other 
  
18,409   
21,056 
Total Current Assets 
  
536,144   
481,338 
Property and equipment – net 
  
172,806   
168,613 
Operating lease right-of-use assets 
  
343,547   
333,851 
Intangible assets 
  
40,968   
32,600 
Goodwill 
  
18,018   
12,023 
Other noncurrent assets 
  
12,650   
13,600 
Total Assets 
 $ 
1,124,133  $ 
1,042,025 
  
 
  
  
Liabilities and Shareholders’ Equity 
 
  
  
Current Liabilities: 
 
  
  
Accounts payable 
 $ 
52,030  $ 
58,274 
Accrued and other liabilities 
  
25,382   
16,620 
Current portion of operating lease liabilities 
  
53,013   
52,981 
Total Current Liabilities 
  
130,425   
127,875 
Long-term portion of operating lease liabilities 
  
314,974   
301,355 
Deferred income taxes 
  
18,879   
17,341 
Deferred compensation 
  
10,011   
11,639 
Other 
  
848   
426 
Total Liabilities 
  
475,137   
458,636 
  
 
  
  
Shareholders’ Equity: 
 
  
  
Common stock, $0.01 par value, 50,000,000 shares authorized 
   and 41,049,190 shares issued in each period 
  
410   
410 
Additional paid-in capital 
  
90,371   
83,738 
Retained earnings 
  
773,353   
714,647 
Treasury stock, at cost, 13,874,787 and 13,919,326 shares, respectively 
  
(215,138 )   
(215,406 ) 
Total Shareholders’ Equity 
  
648,996   
583,389 
Total Liabilities and Shareholders’ Equity 
 $ 
1,124,133  $ 
1,042,025 
 
See notes to consolidated financial statements. 

 
 
47 
Shoe Carnival, Inc. 
Consolidated Statements of Income 
(In thousands, except per share data) 
 
 
 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Net sales 
 $ 1,202,885  $ 1,175,882  $ 1,262,235 
Cost of sales (including buying, distribution and occupancy 
  costs) 
  
774,091   
754,492   
794,071 
Gross profit 
  
428,794   
421,390   
468,164 
Selling, general and administrative expenses 
  
337,642   
327,885   
321,720 
Operating income 
  
91,152   
93,505   
146,444 
Interest and other income 
  
(6,648 )   
(2,917 )   
(972 ) 
Interest expense 
  
314   
282   
294 
Income before income taxes 
  
97,486   
96,140   
147,122 
Income tax expense 
  
23,720   
22,792   
37,054 
Net income 
 $ 
73,766  $ 
73,348  $ 
110,068 
Net income per share: 
 
  
  
  
Basic 
 $ 
2.72  $ 
2.69  $ 
4.00 
Diluted 
 $ 
2.68  $ 
2.68  $ 
3.96 
Weighted average shares: 
 
  
  
  
Basic 
  
27,157   
27,231   
27,543 
Diluted 
  
27,524   
27,407   
27,812 
 
See notes to consolidated financial statements. 

 
 
48 
Shoe Carnival, Inc. 
Consolidated Statements of Shareholders’ Equity 
(In thousands) 
 
 
 
Common Stock 
  
 
  
 
  
 
 
 
 
 
 
Issued 
  Treasury   Amount   
Additional 
Paid-In 
Capital 
  
Retained 
Earnings   
Treasury 
Stock 
 
Total 
 
Balance at January 29, 2022 
  
41,049  
(12,883 )  $ 
410  $ 
80,681  $ 553,487  $ (182,045 ) $ 452,533 
Dividends ($0.36 per share) 
  
  
  
  
  
(10,105 )  
   
(10,105 ) 
Employee stock purchase plan 
  purchases 
 
  
9  
   
47  
  
140 
 
187 
Stock-based compensation 
  awards 
 
  
198  
   
(2,880 )  
  
2,880 
 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
 
  
(74 )  
  
  
  
(2,175 )  
(2,175 ) 
Purchase of common stock for 
  Treasury 
 
  
(1,134 )  
  
  
  
(30,515 )  
(30,515 ) 
Stock-based compensation 
  expense 
 
  
  
   
5,575  
  
   
5,575 
Net income 
 
  
  
  
  
110,068  
   110,068 
Balance at January 28, 2023 
  
41,049  
(13,884 )  $ 
410  $ 
83,423  $ 653,450  $ (211,715 ) $ 525,568 
Dividends ($0.44 per share) 
  
  
  
  
  
(12,151 )  
   
(12,151 ) 
Employee stock purchase plan 
  purchases 
 
  
9  
   
53  
  
130 
 
183 
Stock-based compensation 
  awards 
 
  
306  
   
(4,667 )  
  
4,667 
 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
 
  
(119 )  
  
  
   
(3,037 )  
(3,037 ) 
Purchase of common stock for 
  Treasury 
 
  
(231 )  
  
  
  
(5,451 )  
(5,451 ) 
Stock-based compensation 
  expense 
 
  
  
   
4,929  
  
   
4,929 
Net income 
 
  
  
  
  
73,348  
   
73,348 
Balance at February 3, 2024 
  
41,049  
(13,919 )  $ 
410  $ 
83,738  $ 714,647  $ (215,406 ) $ 583,389 
Dividends ($0.54 per share) 
  
  
  
  
  
(15,060 )  
   
(15,060 ) 
Employee stock purchase plan 
  purchases 
 
  
6  
   
72  
   
97 
 
169 
Stock-based compensation 
  awards 
 
  
59  
   
(915 )  
  
915 
 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
 
  
(21 )  
  
  
  
(744 )  
(744 ) 
Stock-based compensation 
  expense 
 
  
  
   
7,476  
  
   
7,476 
Net income 
 
  
  
  
  
73,766  
   
73,766 
Balance at February 1, 2025 
  
41,049  
(13,875 )  $ 
410  $ 
90,371  $ 773,353  $ (215,138 ) $ 648,996 
 
See notes to consolidated financial statements. 

 
 
49 
Shoe Carnival, Inc. 
Consolidated Statements of Cash Flows 
(In thousands) 
 
 
 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Cash Flows From Operating Activities 
 
  
  
  
Net income 
 $ 
73,766  $ 
73,348  $ 
110,068 
Adjustments to reconcile net income to net cash provided by 
   operating activities: 
 
  
  
  
Depreciation and amortization 
  
31,065   
28,794   
23,196 
Stock-based compensation 
  
7,697   
4,887   
5,434 
(Gain) Loss on retirement and impairment of assets, net 
  
(158 )   
130   
(501 ) 
Deferred income taxes 
  
564   
5,497   
14,543 
Non-cash operating lease expense 
  
56,493   
54,998   
47,766 
Other 
  
(1,144 )   
728   
962 
Changes in operating assets and liabilities: 
 
  
  
  
Accounts receivable 
  
(4,060 )   
459   
11,410 
Merchandise inventories 
  
2,183   
43,948   
(106,192 ) 
Operating lease liabilities 
  
(55,490 )   
(59,129 )   
(48,992 ) 
Accounts payable and accrued liabilities 
  
(10,529 )   
(22,214 )   
925 
Other 
  
2,251   
(8,690 )   
(8,181 ) 
Net cash provided by operating activities 
  
102,638   
122,756   
50,438 
Cash Flows From Investing Activities 
 
  
  
  
Purchases of property and equipment 
  
(33,161 )   
(56,281 )   
(77,293 ) 
Investments in marketable securities 
  
(1,161 )   
(403 )   
(976 ) 
Sales of marketable securities and other 
  
1,412   
2,045   
3,850 
Acquisition, net of cash acquired 
  
(44,762 )   
0   
385 
Net cash used in investing activities 
  
(77,672 )   
(54,639 )   
(74,034 ) 
Cash Flows From Financing Activities 
 
  
  
  
Proceeds from issuance of stock 
  
169   
183   
187 
Dividends paid 
  
(14,711 )   
(12,190 )   
(9,972 ) 
Purchase of common stock for treasury 
  
0   
(5,445 )   
(30,515 ) 
Shares surrendered by employees to pay taxes on 
   stock-based compensation awards 
  
(744 )   
(3,037 )   
(2,175 ) 
Net cash used in financing activities 
  
(15,286 )   
(20,489 )   
(42,475 ) 
Net increase (decrease) in cash and cash equivalents 
  
9,680   
47,628   
(66,071 ) 
Cash and cash equivalents at beginning of year 
  
99,000   
51,372   
117,443 
Cash and cash equivalents at end of year 
 $ 
108,680  $ 
99,000  $ 
51,372 
Supplemental disclosures of cash flow information: 
 
  
  
  
Cash paid during year for interest 
 $ 
283  $ 
279  $ 
303 
Cash paid during year for income taxes, net of refunds 
 $ 
21,194  $ 
19,232  $ 
23,933 
Capital expenditures incurred but not yet paid 
 $ 
1,356  $ 
1,472  $ 
3,157 
Dividends declared but not yet paid 
 $ 
628  $ 
278  $ 
316 
Contingent consideration related to business acquisition 
 $ 
3,600  $ 
0  $ 
0 
 
See notes to consolidated financial statements. 

 
 
50 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements 
Note 1 – Organization and Description of Business 
Our consolidated financial statements include the accounts of Shoe Carnival, Inc. and its wholly-owned subsidiaries 
Rogan Shoes, Incorporated (“Rogan’s”), SCHC, Inc. and Shoe Carnival Ventures, LLC, and SCLC, Inc., a wholly-
owned subsidiary of SCHC, Inc. (collectively referred to as “we”, “our”, “us” or the “Company”).  All intercompany 
accounts and transactions have been eliminated.  We are one of the nation’s largest omnichannel family footwear 
retailers, selling footwear and related products through our retail stores located in 36 states within the continental 
United States and in Puerto Rico, as well as through our e-commerce sales channel. 
Note 2 – Summary of Significant Accounting Policies 
Fiscal Year  
Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Unless otherwise stated, references 
to years 2024, 2023 and 2022 relate to the fiscal years ended February 1, 2025 (“Fiscal 2024”), February 3, 2024 
(“Fiscal 2023”) and January 28, 2023 (“Fiscal 2022”), respectively.  Fiscal 2023 consisted of 53 weeks while Fiscal 
2024 and Fiscal 2022 consisted of 52 weeks.   
Use of Estimates in the Preparation of Consolidated Financial Statements 
The preparation of our consolidated financial statements in conformity with generally accepted accounting principles 
in the United States of America requires management to make estimates and assumptions that affect the reported 
amounts of certain assets and liabilities as of the financial statement reporting date in addition to the reported amounts 
of certain revenues and expenses for the reporting period.  The assumptions used by management in future estimates 
could change significantly due to changes in circumstances and actual results could differ from those estimates. 
Cash and Cash Equivalents 
We had Cash and Cash Equivalents of $108.7 million at February 1, 2025 and $99.0 million at February 3, 2024.  
Credit and debit card receivables and receivables due from a third party totaling $6.9 million and $7.2 million were 
included in cash equivalents at February 1, 2025 and February 3, 2024, respectively.  Credit and debit card receivables 
generally settle within three days; receivables due from third parties generally settle within five business days. 
We consider all short-term investments with an original maturity date of three months or less to be cash equivalents.  
As of February 1, 2025 and February 3, 2024, all invested cash was held in money market mutual funds.  While 
investments are not considered by management to be at significant risk, they could be impacted if the underlying 
financial institutions fail or are subject to other adverse conditions in the financial markets.  To date, we have 
experienced no loss or lack of access to either invested cash or cash held in our bank accounts. 
Fair Value Measurements 
The accounting guidance related to fair value measurements defines fair value and provides a consistent framework 
for measuring fair value.  Valuation techniques are based on observable and unobservable inputs.  Observable inputs 
reflect readily obtainable data from independent sources, while unobservable inputs reflect market assumptions.  This 
guidance only applies when other guidance requires or permits the fair value measurement of assets and liabilities.  A 
fair value hierarchy was established, which prioritizes the inputs used in measuring fair value into three broad levels: 
• 
Level 1 – Quoted prices in active markets for identical assets or liabilities; 
• 
Level 2 – Quoted prices in active or inactive markets for similar assets or liabilities that are either directly 
or indirectly observable; and 
• 
Level 3 – Significant unobservable inputs that are generally model-based valuation techniques such as 
discounted cash flows, based on the best information available, including our own data.  Fair values of 

 
 
51 
our long-lived assets are estimated using an income-based approach and are classified within Level 3 of 
the valuation hierarchy. 
 
Merchandise Inventories and Cost of Sales 
Merchandise Inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method.  For determining net realizable value, we estimate the future demand and related sale price of merchandise 
contained in inventory as of the balance sheet date.  The stated value of Merchandise Inventories contained on our 
Consolidated Balance Sheets also includes freight, certain capitalized overhead costs and reserves.  Factors considered 
in determining if our inventory is properly stated at the lower of cost or net realizable value include, among others, 
recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities of various 
styles held in inventory, seasonality of merchandise, expected consideration to be received from our vendors and 
current and expected future sales trends.  We also review aging trends, which include the historical rate at which 
merchandise has sold below cost and the value and nature of merchandise currently held in inventory and priced below 
original cost.  We reduce the value of our inventory to its estimated net realizable value where cost exceeds the 
estimated future selling price.  Material changes in the factors previously noted could have a significant impact on the 
actual net realizable value of our inventory and our reported operating results.   
Cost of Sales includes the cost of merchandise sold, buying, distribution, and occupancy costs, inbound freight 
expense, provision for inventory obsolescence, inventory shrink and credits and allowances from merchandise 
vendors.  Cost of Sales related to our e-commerce orders includes shipping expense to deliver merchandise to our 
customers.   
Leases 
We account for our leases in accordance with Accounting Standards Codification Topic No. 842 - Leases (“ASC 
842”).  We evaluate whether a contract is an operating or finance lease at its inception or at its acquisition.  
Substantially all of our leases are operating leases as of February 1, 2025, however, as a result of the acquisition of 
Rogan's, we also acquired certain assets subject to finance leases.  The finance lease assets and related current 
liabilities and noncurrent liabilities were recorded in Other Noncurrent Assets, Accrued and Other Liabilities and 
Other long-term liabilities, respectively.  Leases with terms of twelve months or less were not significant and we have 
elected to expense them as incurred.   
On the lease commencement date, we recognize a right-of-use (“ROU”) asset for the right to use a leased asset and a 
liability based on the present value of remaining lease payments over the lease term.  As the rate implicit in our leases 
is not readily determinable, we utilize an incremental borrowing rate for the initial measurement and any subsequent 
remeasurements of ROU assets and liabilities, which is determined through the development of a synthetic credit 
rating.  
Operating lease liabilities are increased by interest and reduced by payments each period, and ROU assets are 
amortized over the lease term.  Interest on operating lease liabilities and the amortization of ROU assets results in 
straight-line rent expense over the lease term.  We record variable lease expense associated with contingent rent, 
reduced rent due to co-tenancy violations, and other variable non-lease components when incurred.   
In addition to fixed minimum rental payments set forth in our leases, the measurement of ROU assets and liabilities 
can also include prepaid rent, landlord incentives (such as construction and tenant improvement allowances), fixed 
payments related to lease components (such as rent escalation payments scheduled at the lease commencement date), 
fixed payments related to non-lease components (such as common area maintenance (“CAM”), real estate taxes and 
insurance) and initial direct costs incurred in conjunction with securing a lease.  
The measurement of ROU assets and liabilities excludes amounts related to variable payments related to lease 
components (such as contingent rent payments based on performance), variable payments related to non-lease 
components (such as CAM, real estate taxes and insurance) and leases with an initial term of 12 months or less. 
For new leases, renewals or amendments, or when we make material investments in leased properties pursuant to our 
emerging rebanner strategy or modernization plan, we make certain estimates and assumptions regarding property 
values, market rents, property lives, discount rates and probable terms.  These estimates and assumptions can impact: 

 
 
52 
(1) lease classification and the related accounting treatment; (2) rent holidays, escalations or deferred lease incentives, 
which are taken into consideration when calculating straight-line expense; (3) the term over which leasehold 
improvements for each store are amortized; and (4) the values and lives of adjustments to initial ROU assets.  The 
amount of amortized rent expense would vary if different estimates and assumptions were used.    
See Note 11 – “Leases” for additional discussion of our lease policies as well as additional disclosures related to our 
leases. 
Revenue Recognition 
Substantially all of our revenue is for a single performance obligation and is recognized when control passes to 
customers.  We consider control to have transferred when we have a present right to payment, the customer has title 
to the product, physical possession of the product has been transferred to the customer and the risks and rewards of 
the product that we retain are minimal.  The redemption of loyalty points under our Shoe Perks loyalty rewards 
program and redemptions of gift cards are accounted for as separate performance obligations. 
See Note 5 – “Revenue” for additional discussion of our revenue recognition policies as well as additional disclosures 
on revenue from contracts with customers.   
Property and Equipment- Net  
Property and Equipment is stated at cost and is depreciated or amortized using the straight-line method over the shorter 
of the estimated useful lives of the assets or the applicable lease terms.  Lives used in computing depreciation and 
amortization range from two to twenty-five years.  Expenditures for maintenance and repairs are charged to expense 
as incurred.  Expenditures that materially increase values, improve capacities or extend useful lives are capitalized.  
Upon sale or retirement, the costs and related accumulated depreciation or amortization are eliminated from the 
respective accounts and any resulting gain or loss is included in operations. 
Cloud Computing Arrangements that are Service Contracts 
We account for the costs to implement hosted cloud computing arrangements that are considered to be service 
contracts in current and noncurrent other assets.  We capitalize these costs based on the requirements for capitalizing 
implementation costs incurred to develop or obtain internal-use software.  We amortize the costs over the anticipated 
service contract period for the hosted arrangement, which is recorded in Selling, General and Administrative Expenses 
(“SG&A”).   
 
Long-Lived Asset Impairment Testing 
We periodically evaluate our long-lived assets for impairment if events or circumstances indicate that the carrying 
value may not be recoverable.  The carrying value of long-lived assets is considered impaired when the carrying value 
of the assets exceeds the expected future cash flows to be derived from their use.  Assets are grouped, and the 
evaluation is performed, at the lowest level for which there are identifiable cash flows, which is generally at a store 
level.  Store level asset groupings typically include property and equipment and operating lease ROU assets.  If the 
estimated, undiscounted future cash flows for a store are determined to be less than the carrying value of the store’s 
assets, an impairment loss is recorded for the difference between estimated fair value and carrying value.  Assets 
subject to impairment are adjusted to estimated fair value and, if applicable, an impairment loss is recorded in SG&A.  
If the operating lease ROU asset is impaired, we would amortize the remaining ROU asset on a straight-line basis over 
the remaining lease term. 
We estimate the fair value of our long-lived assets using store specific cash flow assumptions discounted by a rate 
commensurate with the risk involved with such assets while incorporating marketplace assumptions.  Our estimates 
are derived from an income-based approach considering the cash flows expected over the remaining lease term for 
each location.  These projections are primarily based on management’s estimates of store-level sales, exercise of future 
lease renewal options and the store’s contribution to cash flows and, by their nature, include judgments about how 
current initiatives will impact future performance.  We estimate the fair value of operating lease ROU assets using the 
market value of rents applicable to the leased asset, discounted using the remaining lease term. 

 
 
53 
External factors, such as the local environment in which the store is located, including store traffic and competition, 
are evaluated in terms of their effect on sales trends.  Changes in sales and operating income assumptions or 
unfavorable changes in external factors can significantly impact the estimated future cash flows.  An increase or 
decrease in the projected cash flow can significantly impact the fair value of these assets, which may have an effect 
on the impairment recorded.  If actual operating results or market conditions differ from those anticipated, the carrying 
value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future. 
 
Goodwill and Intangible Asset Impairment Testing 
 
Goodwill recorded on our Consolidated Balance Sheets resulted from our acquisitions of Shoe Station, Inc. (“Shoe 
Station”) and Rogan's and is based on a fair value allocation of the purchase price at the time of the respective 
acquisitions.  Goodwill is charged to expense only when it is impaired.  This test is performed at least annually and is 
performed at the beginning of our fiscal fourth quarter.  No goodwill impairments were recognized in Fiscal 2024, 
Fiscal 2023 or Fiscal 2022. 
 
We also annually test non-amortizing Intangible Assets for impairment.  Trade names acquired as part of the Shoe 
Station and Rogan's acquisitions are our primary non-amortizing Intangible Assets. No impairments of non-amortizing 
Intangible Assets were recognized in Fiscal 2024, Fiscal 2023 or Fiscal 2022. 
Insurance Reserves 
We self-insure a significant portion of our workers’ compensation, general liability and employee health care costs 
and also maintain insurance in each area of risk to protect us from individual and aggregate losses over specified dollar 
values.  Self-insurance reserves include estimates of claims filed, carried at their expected ultimate settlement value, 
and claims incurred but not yet reported.  These estimates take into consideration a number of factors, including 
historical claims experience, severity factors, statistical trends and, in certain instances, valuation assistance provided 
by independent third parties.  We record self-insurance expense as a component of Accrued and Other Liabilities in 
our Consolidated Balance Sheets and in SG&A in our Consolidated Statements of Income.  While we believe that the 
recorded amounts are adequate, there can be no assurance that changes to management’s estimates will not occur due 
to limitations inherent in the estimating process.  If actual results are not consistent with our estimates or assumptions, 
we may be exposed to losses or gains that could be material. 
Consideration Received From a Vendor 
Consideration is primarily received from merchandise vendors and includes co-operative advertising/promotion, 
margin assistance, damage allowances and rebates earned for a specific level of purchases over a defined period.  
Consideration principally takes the form of credits that we can apply against trade amounts owed. 
Consideration is recorded as a reduction of the price paid for the vendor’s products and recorded as a reduction of our 
Cost of Sales unless the consideration represents a reimbursement of a specific, incremental, identifiable cost; in such 
a scenario, it is recorded as an offset to the same financial statement line item. 
Consideration received after the related merchandise has been sold is recorded as an offset to Cost of Sales in the 
period negotiations are finalized.  For consideration received on merchandise still in inventory, the allowance is 
recorded as a reduction to the cost of on-hand inventory and recorded as a reduction of our Cost of Sales at the time 
of sale.  Should the consideration received be related to something other than the vendor’s product and such 
consideration received exceeds the incremental costs incurred, then the excess consideration is recorded as a reduction 
to the cost of on-hand inventory and allocated to Cost of Sales in future periods as the inventory is estimated to be 
sold. 

 
 
54 
Advertising Costs 
Digital media, print, television, radio, outdoor media and internal production costs are expensed when incurred.  
External production costs are expensed in the period the advertisement first takes place.  Advertising expenses 
included in SG&A were $50.5 million, $56.3 million and $55.9 million in fiscal years 2024, 2023 and 2022, 
respectively. 
Store Opening and Start-up Costs 
Non-capital expenditures, such as payroll, supplies and rent incurred prior to the opening of a new store, are charged 
to expense in the period they are incurred.  Advertising related to new stores is expensed pursuant to the 
aforementioned advertising policy. 
Stock-Based Compensation 
We recognize compensation expense for stock-based awards using a fair value based method.  Stock-based awards 
may include stock units, restricted stock, stock appreciation rights and other stock-based awards under our stock-based 
compensation plans.  Additionally, we recognize stock-based compensation expense for the discount on shares sold 
to employees through our employee stock purchase plan.  This discount represents the difference between the market 
price and the employee purchase price.  Stock-based compensation expense is included in SG&A. 
We account for forfeitures as they occur in calculating stock-based compensation expense for the period.  For 
performance-based stock awards, we estimate the probability of vesting based on the likelihood that the awards will 
meet their performance goals. 
Income Taxes 
We compute income taxes using the asset and liability method, under which deferred income taxes are provided for 
the temporary differences between the financial reporting basis and the tax basis of our assets and liabilities.  Deferred 
tax assets are reduced, if necessary, by a valuation allowance to the extent future realization of those tax benefits are 
uncertain.  We report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected 
to be taken in a tax return.  We recognize interest expense and penalties, if any, related to uncertain tax positions in 
Income Tax Expense. 
 
Net Income Per Share 
The following table sets forth the computation of Basic and Diluted Net Income per Share as shown on the face of the 
accompanying Consolidated Statements of Income: 
 
 
 
Fiscal Year Ended 
 
 
 
February 1, 2025 
  
February 3, 2024 
  
January 28, 2023 
 
 
 
(In thousands, except per share data) 
 
Basic Net Income per Share: 
 
Net 
Income   
Shares  
Per 
Share 
Amount   
Net 
Income   
Shares   
Per 
Share 
Amount   
Net 
Income   
Shares   
Per 
Share 
Amount  
Net income 
 $ 73,766  
  
  $ 73,348   
  
  $ 110,068   
  
  
Conversion of share-based 
  compensation arrangements 
  
0  
  
   
0   
  
   
0   
  
  
Net income available for basic 
  common shares and basic 
  net income per share 
 $ 73,766   27,157 
$ 
2.72  $ 73,348    27,231  $ 
2.69  $ 110,068    27,543  $ 
4.00 
Diluted Net Income per Share: 
 
  
  
  
  
  
  
  
  
  
Net income 
 $ 73,766  
  
  $ 73,348   
  
  $ 110,068   
  
  
Conversion of share-based 
  compensation arrangements 
  
0   
367 
   
0    
176  
   
0    
269  
  
Net income available for diluted 
  common shares and diluted 
  net income per share 
 $ 73,766   27,524 
$ 
2.68  $ 73,348    27,407  $ 
2.68  $ 110,068    27,812  $ 
3.96 

 
 
55 
 
The computation of Basic Net Income per Share is based on the weighted average number of common shares 
outstanding during the period.  The computation of Diluted Net Income per Share is based on the weighted average 
number of shares outstanding plus the dilutive incremental shares that would be outstanding assuming the vesting of 
stock-based compensation arrangements involving restricted stock, restricted stock units and performance stock units.  
No unvested stock-based awards were excluded from the computation of Diluted Net Income per Share for Fiscal 
2024 or Fiscal 2023, and approximately 7,000 unvested stock-based awards were excluded for Fiscal 2022 because 
the impact would be anti-dilutive.   
 
Litigation Matters 
The accounting standard related to loss contingencies provides guidance regarding our disclosure and recognition of 
loss contingencies, including pending claims, lawsuits, disputes with third parties, investigations and other actions 
that are incidental to the operation of our business.  The guidance utilizes the following defined terms to describe the 
likelihood of a future loss: (1) probable – the future event or events are likely to occur, (2) remote – the chance of the 
future event or events is slight and (3) reasonably possible – the chance of the future event or events occurring is more 
than remote but less than likely.  The guidance also contains certain requirements with respect to how we accrue for 
and disclose information concerning our loss contingencies.  We accrue for a loss contingency when we conclude that 
the likelihood of a loss is probable and the amount of the loss can be reasonably estimated.  When the reasonable 
estimate of the loss is within a range of amounts, and no amount in the range constitutes a better estimate than any 
other amount, we accrue for the amount at the low end of the range.  We adjust our accruals from time to time as we 
receive additional information, but the loss we incur may be significantly greater than or less than the amount we have 
accrued.  We disclose loss contingencies if there is at least a reasonable possibility that a loss has been incurred and 
such loss may be material.  No accrual or disclosure is required for losses that are remote. 
 
New Accounting Pronouncements 
In November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 
(“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The guidance 
improves reportable segment disclosure requirements, primarily through enhanced disclosures about significant 
segment expenses. In addition, the amendments enhance interim disclosure requirements, clarify circumstances in 
which an entity can disclose multiple segment measures of profit or loss, provide new segment disclosure requirements 
for entities with a single reportable segment, and contain other disclosure requirements. The ASU became effective 
for fiscal years beginning after December 15, 2023.  We adopted ASU 2023-07 for Fiscal 2024 retrospectively to all 
periods presented in the financial statements.  See Note 6 – ''Segment Reporting'' for additional information. 
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax 
Disclosures. The guidance requires disaggregated information about a reporting entity’s effective tax rate 
reconciliation as well as information on income taxes paid. The ASU is effective for fiscal years beginning after 
December 15, 2024. Early adoption is permitted. The amendments in the ASU should be applied on a prospective 
basis, but retrospective application is permitted. We are continuing to evaluate the impact of this new guidance but 
believe the adoption will not have a material impact on our consolidated financial statements. 
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—
Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses.  The 
guidance requires new financial statement disclosures in tabular format, disaggregating information about prescribed 
categories underlying any relevant income statement expense caption.  The guidance is effective for fiscal years 
beginning after December 15, 2026, and interim periods within fiscal years beginning after December 15, 2027.  Early 
adoption is permitted.  The amendments in the ASU should be applied on a prospective basis, but retrospective 
application is permitted.  We are evaluating the impact of this new guidance but believe the adoption will not have a 
material impact on our consolidated financial statements. 

 
 
56 
Note 3 – Acquisition of Rogan Shoes 
On February 13, 2024, we acquired all of the stock of Rogan Shoes, Incorporated, a privately-held 53-year-old work 
and family footwear company incorporated in Wisconsin, for a purchase price of $44.8 million, net of $2.2 million of 
cash acquired, which was paid with cash on hand.  This included $378,000 of purchase accounting adjustments which 
were paid in November 2024.  Additional consideration of up to $5.0 million may be paid by the Company subject to 
the achievement of three-year growth targets.  At the time of the acquisition, Rogan’s operated 28 store locations in 
Wisconsin, Minnesota and Illinois.  The Rogan’s acquisition advanced our strategy to be the nation’s leading family 
footwear retailer.  It immediately positioned us as the market leader in Wisconsin, and it established a store base in 
Minnesota, creating additional expansion opportunities. 
Rogan’s results were included in our consolidated financial statements since the acquisition date.  Net Sales from our 
Rogan’s operations were $80.3 million in Fiscal 2024.  Acquisition-related costs of $570,000 and $806,000 were 
expensed as incurred and were included in SG&A in Fiscal 2024 and Fiscal 2023, respectively.  Supplemental pro 
forma results of operations reflecting the acquisition are not presented as the impact on our consolidated financial 
results was not material.  
The following table summarizes the purchase price and the allocation of the purchase price to the fair value of the 
assets acquired and liabilities assumed.  We measured these fair values using Level 3 inputs.  The excess purchase 
price over the fair value of net assets acquired was allocated to Goodwill.     
 
(In thousands) 
 
 
 
Purchase Price: 
 
  
Cash consideration, net of cash acquired 
 $ 
44,762 
Fair value of contingent consideration 
  
3,600 
Total purchase price 
 $ 
48,362 
  
 
Fair value of identifiable assets and liabilities: 
 
  
Accounts receivable 
 $ 
2,365 
Merchandise inventories 
  
42,340 
Other assets 
  
2,000 
Operating lease right-of-use assets 
  
16,891 
Identifiable intangible assets: 
 
  
Trade name 
  
7,500 
Customer relationships 
  
900 
Goodwill 
  
5,994 
Total assets 
 $ 
77,990 
Accounts payable 
  
6,308 
Operating lease liabilities 
  
19,843 
Deferred income taxes 
  
974 
Accrued and other liabilities 
  
2,503 
Total liabilities 
 $ 
29,628 
 
  
Total fair value allocation of purchase price 
 $ 
48,362 
 
Our fair value estimate of the Merchandise Inventories for Rogan’s was determined using the Comparative Sales and 
Replacement Cost methods.  Our fair value estimate related to the identified intangible asset of Rogan’s trade name 
was determined using the Relief from Royalty method, and the significant assumptions used for the valuation include 
the royalty rate, estimated projected revenues, long-term growth rate and the discount rate.  Our fair value estimates 
related to Rogan’s customer relationships were determined using the Multi-Period Excess Earnings method, and the 
significant assumptions used for the valuation include projected cash flows, the discount rate and customer attrition 
rate. 
Our fair value estimate of the contingent consideration for the Rogan’s acquisition was determined using a Monte 
Carlo simulation and other methods that account for the probabilities of various outcomes and was recorded in Other 
long-term liabilities.  Significant assumptions used for the valuation include the discount rate, projected cash flows 

 
 
57 
and calculated volatility.  It will be remeasured on a recurring basis at fair value.  As of February 1, 2025, the fair 
value of the contingent consideration liability was $395,000, with the resulting $3.2 million adjustment recorded as a 
reduction in SG&A in Fiscal 2024. 
Identifiable intangible assets include Rogan’s trade name and customer relationships.  We assigned an indefinite life 
to Rogan’s trade name; therefore, Goodwill and Rogan’s trade name will be charged to expense only if 
impaired.  Customer relationships are subject to amortization and will be amortized over a period of 20 
years.  Goodwill and the acquisition-related Intangible Assets are not deductible for tax purposes. 
 
Note 4 – Fair Value of Financial Instruments 
The following table presents financial instruments that are measured at fair value on a recurring basis at February 1, 
2025 and February 3, 2024: 
 
 
 
Fair Value Measurements 
 
(In thousands) 
 Level 1   Level 2   Level 3   
Total 
 
As of February 1, 2025: 
 
  
  
  
  
Cash equivalents – money market mutual funds 
 $ 
95,963  $ 
0  $ 
0  $ 
95,963 
Marketable securities - mutual funds that fund 
      deferred compensation 
  
14,432   
0   
0   
14,432 
Total 
 $ 110,395  $ 
0  $ 
0  $ 110,395 
 
 
  
  
  
  
As of February 3, 2024: 
 
  
  
  
  
Cash equivalents – money market mutual funds 
 $ 
91,733  $ 
0  $ 
0  $ 
91,733 
Marketable securities - mutual funds that fund 
      deferred compensation 
  
12,247   
0   
0   
12,247 
Total 
 $ 103,980  $ 
0  $ 
0  $ 103,980 
 
See Note 13 – “Employee Benefit Plans” for additional discussion and additional disclosures related to our Marketable 
Securities that fund deferred compensation.  The fair values of Cash and Cash Equivalents, Accounts Receivable, 
Accounts Payable, Accrued Expenses and Other Current Liabilities approximate their carrying values because of their 
short-term nature. 
 
The fair value of the Shoe Station and Rogan’s brands were estimated using a relief-from-royalty method.  The 
estimates and assumptions used in the determination of the fair value of each brand included their respective projected 
revenue growth, long-term growth rate, the royalty rate and discount rate. 

 
 
58 
Note 5 – Revenue  
 
Disaggregation of Net Sales by Product Category 
 
Net Sales and percentage of Net Sales, disaggregated by product category, for fiscal years 2024, 2023 and 2022 were 
as follows:  
 
 
(In thousands) 
 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Non-Athletics: 
 
 
   
  
   
 
  
Women's 
 $ 
295,776  
25 %  $ 
310,280  
26 % $ 
348,632  
28 % 
Men's 
 
214,273  
18 
 
191,476  
16   
208,756  
17 
Children's 
 
83,358  
7 
 
87,986  
7   
92,664  
7 
Total 
 
593,407  
50 
 
589,742  
49   
650,052  
52 
Athletics: 
 
  
   
  
  
  
  
Women's 
 
186,682  
15 
 
170,938  
15   
181,348  
14 
Men's 
 
203,991  
17 
 
195,315  
17   
204,766  
16 
Children's 
 
147,203  
12 
 
150,422  
13   
150,622  
12 
Total 
 
537,876  
44 
 
516,675  
45   
536,736  
42 
Accessories 
 
65,356  
5 
 
63,446  
5   
68,757  
5 
Other 
 
6,246  
1 
 
6,019  
1   
6,690  
1 
Total 
 $ 1,202,885  
100 %  $ 1,175,882  
100 % $ 1,262,235  
100 % 
 
 
Accounting Policy and Performance Obligations  
We operate as an omnichannel, family footwear retailer and provide the convenience of shopping at our physical 
stores or shopping online through our e-commerce platform.  As part of our omnichannel strategy, we offer Shoes 2U, 
a program that enables us to ship product to a customer’s home or selected store if the product is not in stock at a 
particular store.  We also offer “buy online, pick up in store” services for our customers.  “Buy online, pick up in 
store” provides the convenience of local pickup for our customers.  
For our physical stores, we satisfy our performance obligation and control is transferred at the point of sale when the 
customer takes possession of the products.  This also includes the “buy online, pick up in store” scenario described 
above and includes sales made via our Shoes 2U program when customers choose to pick up their goods at a physical 
store.  For sales made through our e-commerce sales channel in which the customer chooses home delivery, we transfer 
control and recognize revenue when the product is shipped.  This also includes sales made via our Shoes 2U program 
when the customer chooses home delivery. 
We offer our customers sales incentives including coupons, discounts, and free merchandise.  Sales are recorded net 
of such incentives and returns and allowances.  If an incentive involves free merchandise, that merchandise is recorded 
as a zero sale and the cost is included in Cost of Sales.  Gift card revenue is recognized at the time of redemption.  
When a customer makes a purchase as part of our rewards program, we allocate the transaction price between the 
goods purchased and the loyalty reward points and recognize the loyalty revenue based on estimated customer 
redemptions. 
 
Transaction Price and Payment Terms  
The transaction price is the amount of consideration we expect to receive from our customers and is reduced by any 
stated promotional discounts at the time of purchase.  The transaction price may be variable due to terms that permit 
customers to exchange or return products for a refund.  The implicit contract with the customer reflected in the 
transaction receipt states the final terms of the sale, including the description, quantity, and price of each product 
purchased.  The customer agrees to a stated price in the contract that does not vary over the term of the contract and 
may include revenue to offset shipping costs.  Taxes imposed by governmental authorities such as sales taxes are 
excluded from Net Sales.   

 
 
59 
We accept various forms of payment from customers at the point of sale typical for an omnichannel retailer.  Payments 
made for products are generally collected when control passes to the customer, either at the point of sale or at the time 
the customer order is shipped.  For Shoes 2U transactions, customers may order the product at the point of sale.  For 
these transactions, customers pay in advance and unearned revenue is recorded as a contract liability.  We recognize 
the related revenue when control has been transferred to the customer (i.e., when the product is picked up by the 
customer or shipped to the customer).  Unearned revenue related to Shoes 2U was not material to our consolidated 
financial statements at February 1, 2025 or February 3, 2024.   
 
Returns and Refunds  
 
We have established an allowance based upon historical experience in order to estimate return and refund transactions.  
This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in Accrued and Other 
Liabilities.  The estimated cost of Merchandise Inventory is recorded as a reduction to Cost of Sales and an increase 
in Merchandise Inventories.  At February 1, 2025, approximately $1.1 million of refund liabilities and $726,000 of 
right of return assets associated with estimated product returns were recorded in Accrued and Other Liabilities and 
Merchandise Inventories, respectively.  At February 3, 2024, approximately $962,000 of refund liabilities and 
$618,000 of right of return assets associated with estimated product returns were recorded in Accrued and Other 
Liabilities and Merchandise Inventories, respectively.   
 
Contract Liabilities  
 
The issuance of a gift card is recorded as an increase to contract liabilities and a decrease to contract liabilities when 
a customer redeems a gift card.  Estimated breakage is determined based on historical breakage percentages and 
recognized as revenue based on expected gift card usage.  We do not record breakage revenue when escheat liability 
to relevant jurisdictions exists.  At February 1, 2025 and February 3, 2024, $2.3 million and $2.4 million of contract 
liabilities associated with unredeemed gift cards were recorded in Accrued and Other Liabilities, respectively.  We 
expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer 
redemptions within two years.  Breakage revenue associated with our gift cards recognized in Net Sales was $845,000 
in Fiscal 2024, primarily related to Rogan’s as well as increasing breakage rates.  Breakage revenue associated with 
our gift cards recognized in Net Sales was not material in Fiscal 2023 or Fiscal 2022.   
 
Our Shoe Perks rewards program allows customers to accrue points and provides customers with the opportunity to 
earn rewards.  Points under Shoe Perks are earned primarily by making purchases through any of our omnichannel 
points of sale.  Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, 
which is redeemable through any of our sales channels.   
 
When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods purchased and 
the loyalty reward points earned based on the relative standalone selling price.  The portion allocated to the points 
program is recorded as a contract liability for rewards that are expected to be redeemed.  We then recognize revenue 
based on an estimate of when customers redeem rewards, which incorporates an estimate of points expected to expire 
using historical rates.  Loyalty awards recognized in Net Sales were $3.5 million, $6.1 million and $5.5 million during 
fiscal years 2024, 2023 and 2022, respectively.  At February 1, 2025 and February 3, 2024, approximately $564,000 
and $481,000 of contract liabilities associated with loyalty rewards were recorded in Accrued and Other Liabilities, 
respectively.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of 
customer redemptions in less than one year.   
   
Note 6 – Segment Reporting  
Shoe Carnival, Inc. has a single operating and reportable segment that sells footwear and related merchandise for the 
family across our retail banners and sales channels.  With respect to our omnichannel strategy, our e-commerce sales 
channel is integrated with our Shoe Carnival, Shoe Station and Rogan’s physical store locations across 36 states and 
Puerto Rico and is fundamentally inseparable in how we serve our target customers.    
Our chief operating decision maker (“CODM”) is our President and Chief Executive Officer. The CODM assesses 
performance and decides how to allocate resources based on Net Income that also is reported on the income statement 
as our consolidated Net Income.  The CODM uses Net Income to evaluate performance in deciding whether to reinvest 

 
 
60 
profits, facilitate acquisitions or return funds to shareholders through dividends or share repurchases.  Net Income is 
used to monitor budget versus actual results and in competitive analysis by benchmarking to our peers and competitors. 
The benchmarking analysis and the monitoring of budgeted versus actual results are used in assessing our performance 
and in establishing management’s compensation.   
We have concluded that, on the basis of the principles in ASC 280, the expenses below require disclosure under the 
significant expense principle.  The CODM does not review assets in evaluating results.  Therefore, such information 
is not provided.  Operating financial results of our segment for fiscal years 2024, 2023 and 2022 are as follows: 
 
(In thousands) 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Net sales 
$ 
1,202,885  $ 
1,175,882  $ 
1,262,235 
Less: 
  
  
  
  Merchandise & delivery costs (1) 
 
683,816   
669,629   
715,516 
  Store occupancy costs 
 
90,275   
84,863   
78,555 
  Store expenses (2) 
 
163,398   
157,581   
158,583 
  E-commerce expenses (3) 
 
19,104   
19,430   
17,886 
  Advertising 
 
50,533   
56,272   
55,902 
  Store depreciation and other selling expenses (4) 
 
39,947   
35,034   
30,994 
  General and administrative expenses (5) 
 
64,660   
59,568   
58,355 
  Other segment items (6) 
 
(3,043 )   
0   
0 
  Interest income 
 
(3,605 )   
(2,917 )   
(972 ) 
  Interest expense 
 
314   
282   
294 
  Income tax expense 
 
23,720   
22,792   
37,054 
Net income 
$ 
73,766  $ 
73,348  $ 
110,068 
 
(1) Merchandise & delivery costs include the cost of merchandise and other buying and distribution costs.  
(2) Store expenses include selling expenses generally controlled operationally at the store level, such as store level payroll. 
(3) E-commerce expenses include primarily website maintenance costs and other selling expenses.  
(4) See Note 7 – Property and Equipment for more information.  Other selling expenses include store-related health care, other 
insurance, licensing/tax costs and Property and Equipment write-offs.  
(5) General and administrative expenses include departmental and corporate expenses, including incentive and share-based 
compensation and merger and integration expenses.  
(6) Other segment items represent non-operating income resulting from pandemic-related tax credits associated with our acquisition 
of Rogan's in February 2024.  
 
Note 7 – Property and Equipment 
The following is a summary of Property and Equipment: 
 
(In thousands) 
 
February 1, 
2025 
  
February 3, 
2024 
 
Land 
 $ 
1,564  $ 
1,564 
Buildings 
  
7,735   
7,690 
Furniture, fixtures and equipment 
  
243,435   
227,749 
Leasehold improvements 
  
201,674   
188,946 
Total 
  
454,408   
425,949 
Less accumulated depreciation and amortization 
  
(281,602 )  
(257,336 ) 
Property and equipment – net 
 $ 
172,806  $ 
168,613 
 
Total depreciation expense associated with Property and Equipment was $28.3 million in Fiscal 2024, $25.8 million 
in Fiscal 2023 and $20.9 million in Fiscal 2022.  As of February 1, 2025 and February 3, 2024, there was $11.4 million 
and $15.5 million, respectively, of construction work in process included in Property and Equipment, primarily related 
to store rebanners/remodels and new store construction activity.  
 
No impairment charges on long-lived assets held and used were recorded in Fiscal 2024, Fiscal 2023 or Fiscal 2022.  
Impairment charges would be included in SG&A in our Consolidated Statements of Income. 

 
 
61 
Note 8 – Cloud Computing Arrangements that are Service Contracts 
We have engaged third-party providers to host software for us, including our customer relationship management 
(“CRM”) platform, merchandise financial planning platform and our transportation, warehouse and order management 
systems.  These platforms are cloud computing arrangements that are software-as-a-service (“SaaS”) contracts.  Net 
capitalized costs related to cloud computing arrangements as of February 1, 2025 and February 3, 2024 were $14.4 
million and $15.9 million, respectively.  Total amortization expense related to these arrangements was $2.7 million 
during Fiscal 2024, $3.0 million during Fiscal 2023 and $2.3 million during Fiscal 2022.  As of February 1, 2025, 
$3.2 million of net capitalized costs related to cloud computing arrangements were classified in Other Current Assets 
and $11.2 million were classified as Other Noncurrent Assets in our Consolidated Balance Sheets.  As of February 3, 
2024, $3.4 million of net capitalized costs related to cloud computing arrangements were classified in Other Current 
Assets and $12.5 million were classified as Other Noncurrent Assets in our Consolidated Balance Sheets.   
Note 9 – Other Consolidated Balance Sheets and Consolidated Statements of Income Information 
Accrued and Other Liabilities consisted of the following: 
 
(In thousands) 
 
February 1, 
2025 
  
February 3, 
2024 
 
Employee compensation and benefits 
 $ 
10,476  $ 
6,033 
Current portion of non-qualified deferred 
compensation 
 
4,259   
114 
Sales and use tax 
 
2,420   
2,344 
Gift cards 
 
2,341   
2,371 
Self-insurance reserves 
 
2,290   
1,954 
Other 
 
3,596   
3,804 
Total accrued and other liabilities 
 $ 
25,382  $ 
16,620 
 
Interest and Other Income consisted of the following: 
 
(In thousands) 
 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Interest income 
 $ 
(3,605 ) $ 
(2,917 )  $ 
(972 ) 
Other non-operating income 
 
(3,043 )  
0  
0 
Interest and other income 
 $ 
(6,648 ) $ 
(2,917 )  $ 
(972 ) 
 
Note 10 – Debt  
On March 23, 2022 we entered into an Amended and Restated Credit Agreement (the “Credit Agreement”), which 
replaced our then-existing credit agreement.  This $100 million amended and restated credit agreement is collateralized 
by our inventory, expires on March 23, 2027 and contains a swingline sublimit of $15 million.  Material covenants 
associated with the Credit Agreement require that we maintain a minimum net worth of $250 million and a 
consolidated interest coverage ratio of not less than 3.0 to 1.0.  The Credit Agreement also provides that cash dividends 
and share repurchases of $15 million or less per fiscal year can be made without restriction as long as there is no 
default or event of default before and immediately after such distributions.  We are also permitted to make acquisitions 
and pay cash dividends or repurchase shares in excess of $15 million in a fiscal year provided that (a) no default or 
event of default exists before and immediately after the transaction and (b) on a proforma basis, the ratio of (i) the 
sum of (A) our consolidated funded indebtedness plus (B) three times our consolidated rental expense to (ii) the sum 
of (A) our consolidated EBITDA plus (B) our consolidated rental expense is less than 3.5 to 1.0.   
  
Among other restrictions, the Credit Agreement also limits our ability to incur additional secured or unsecured debt 
to $20 million.  The Credit Agreement bears interest, at our option, at (1) the agent bank’s base rate plus 0.0% to 1.0% 
or (2) Adjusted Term SOFR plus 0.9% to 1.9%, depending on our achievement of certain performance criteria.  A 
commitment fee is charged at 0.2% to 0.3% per annum, depending on our achievement of certain performance criteria, 
on the unused portion of the lenders’ commitment.   

 
 
62 
  
The terms “net worth”, “consolidated interest coverage ratio”, “consolidated funded indebtedness”, “consolidated 
rental expense”, “consolidated EBITDA”, “base rate” and “Adjusted Term SOFR” are defined in the Credit 
Agreement. 
 
No borrowings were outstanding under the Credit Agreement as of February 1, 2025 or February 3, 2024, and we did 
not borrow under the Credit Agreement during Fiscal 2024 or Fiscal 2023.  As of February 1, 2025, there were $1.0 
million in letters of credit outstanding and $99.0 million available to us for borrowing under the Credit Agreement.  
 
Note 11 – Leases 
We lease all of our physical stores, our Evansville distribution center, which has a current lease term expiring in 2034, 
and other warehousing and office space.  We also enter into leases of equipment and other assets.  Substantially all of 
our leases are operating leases; however, as a result of the acquisition of Rogan’s, we also acquired certain assets 
subject to finance leases.  The finance lease assets and related current liabilities and noncurrent liabilities were 
recorded in Other Noncurrent Assets, Accrued and Other Liabilities and Other long-term liabilities, 
respectively.  Leases with terms of twelve months or less are immaterial and are expensed as incurred, and we did not 
have any leases with related parties or any sublease arrangements with any related party or third party as of February 
1, 2025.  Our lease agreements do not contain any material residual value guarantees or material restrictive covenants.  
Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required presence and continued operation of certain anchor tenants in the adjoining retail space.  If a co-tenancy 
violation occurs, we have the right to a reduction of rent for a defined period after which we have the option to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term. When 
determining the lease term, we include options that are reasonably certain to be exercised.   
Our leases typically provide for fixed minimum rental payments, and certain leases provide for contingent rental 
payments based upon various specified percentages of sales above minimum levels.  In addition to rental payments, 
we are required to pay certain non-lease components, such as real estate taxes, insurance and common area 
maintenance, on most of our real estate leases.  Such non-lease components are typically variable in nature.  Certain 
real estate leases also contain escalation clauses for increases in minimum rentals, operating costs and taxes. 
 
Lease costs, including other related occupancy costs, reported in our Consolidated Statements of Income were as 
follows: 
 
(In thousands) 
 
2024 
  
2023 
  
2022 
 
Operating lease cost 
 $ 
70,596  $ 
65,244 
 $ 
60,777 
Variable lease cost 
 
  
  
  
 Occupancy costs 
  
23,046   
21,243 
 
19,001 
 Percentage rent and other variable lease costs 
  
448   
1,257 
 
1,231 
Finance lease cost 
 
  
  
  
 Amortization of leased assets 
  
21   
0 
 
0 
 Interest on lease liabilities 
  
10   
0 
 
0 
Total 
 $ 
94,121  $ 
87,744  $ 
81,009 

 
 
63 
 
 
Other information related to leases, including supplemental cash flow information, consists of: 
 
(In thousands) 
 
2024 
  
2023 
  
2022 
 
Cash paid for amounts included in the measurement of 
  operating lease liabilities 
 
$ 
55,490  $ 
59,129  $ 
48,991 
ROU assets obtained in exchange for operating lease liabilities1 
 $ 
53,113  $ 
72,772  $ 
146,996 
  
  
  
  
 
As of 
  
As of 
  
As of 
 
 
February 1, 
2025 
  
February 3, 
2024 
  
January 28, 
2023 
 
Weighted-average remaining lease term for operating leases 
  (in years) 
 
 
7.0   
7.6   
7.3 
Weighted-average discount rate for operating leases 
  
4.7 %  
4.2 %  
4.2 % 
1)  Includes ROU assets added as part of the Rogan's acquisition described in Note 3 – “Acquisition of Rogan Shoes” 
 
The following table reconciles the undiscounted cash flows for each of the next five years and the total of the remaining 
years to our operating lease liabilities as of February 1, 2025: 
 
(In thousands) 
 
Operating 
Leases 
 
2025 
 $ 
68,885 
2026 
  
71,858 
2027 
  
65,801 
2028 
  
61,265 
2029 
  
47,877 
Thereafter to 2041 
  
124,789 
   Total undiscounted lease payments 
  
440,475 
Less: Imputed interest 
  
72,488 
   Total operating lease liabilities 
  
367,987 
Less: Current portion of operating lease liabilities 
  
53,013 
   Long-term portion of operating lease liabilities 
 $ 
314,974 
  
Note 12 – Income Taxes  
The provision for income taxes consisted of: 
 
(In thousands) 
 
2024 
 
2023 
  
2022 
 
Current: 
 
  
  
  
Federal 
 $ 
18,513 $ 
13,290  $ 
15,542 
State 
  
3,828  
2,623  
4,919 
Puerto Rico 
  
815  
1,382  
2,050 
Total current 
  
23,156  
17,295  
22,511 
Deferred: 
 
  
  
  
Federal 
  
453  
4,862  
11,712 
State and Puerto Rico 
  
(227 )  
21  
1,878 
Total deferred 
  
226  
4,883  
13,590 
Valuation allowance 
  
338  
614  
953 
Total provision 
 $ 
23,720 $ 
22,792  $ 
37,054 
 

 
 
64 
Reconciliation between the statutory federal income tax rate and the effective income tax rate is as follows: 
 
Fiscal years 
 
2024 
  
2023 
  
2022 
 
U.S. Federal statutory tax rate 
 
21.0 %  
21.0 %  
21.0 % 
State and local income taxes, net of federal tax 
   benefit 
 
3.1   
2.7   
3.5 
Puerto Rico 
 
0.4   
0.6   
0.6 
Excess tax benefit on stock-based compensation 
 
(0.1 )   
(0.9 )   
(0.4 ) 
Other 
 
(0.1 )   
0.3   
0.5 
Effective income tax rate 
 
24.3 %  
23.7 %  
25.2 % 
Deferred income taxes are the result of temporary differences in the recognition of revenue and expense for tax and 
financial reporting purposes.  The sources of these differences and the tax effect of each are as follows: 
 
(In thousands) 
 
February 1, 
2025 
  
February 3, 
2024 
 
Deferred tax assets: 
 
  
  
Lease obligations 
 $ 
89,495  $ 
86,175 
Accrued compensation 
  
6,465   
4,513 
Inventory 
  
438   
639 
Other 
  
4,970   
4,641 
Total deferred tax assets 
  
101,368   
95,968 
Valuation allowance 
  
(3,588 )  
(3,250 ) 
Total deferred tax assets – net of valuation  
   allowance 
  
97,780   
92,718 
Deferred tax liabilities: 
 
  
  
Lease ROU assets 
  
84,602   
82,350 
Property and equipment 
  
23,997   
22,769 
Other 
  
8,060   
4,940 
Total deferred tax liabilities 
  
116,659   
110,059 
Net deferred tax liability 
 $ 
(18,879 ) $ 
(17,341 ) 
We have tax credit carryforwards associated with our Puerto Rico operations totaling $3.6 million at February 1, 2025 
and $3.3 million at February 3, 2024.  These credits expire at various times over the next nine years.  We have taken 
a full valuation allowance against these credits given they are not expected to be utilized due to the current differential 
between U.S. and Puerto Rico tax rates. 
As of February 1, 2025 and February 3, 2024, there were no unrecognized tax liabilities or related accrued penalties 
or interest. 
 
Note 13 – Employee Benefit Plans 
Retirement Savings Plans 
Our Board of Directors-approved Shoe Carnival Retirement Savings Plan (the “Domestic Savings Plan”) is open to 
all employees working in the continental United States who have been employed for at least one year, are at least 21 
years of age and who work at least 1,000 hours in a defined year.  The primary savings mechanism under the Domestic 
Savings Plan is a 401(k) plan under which an employee may contribute up to 20% of annual earnings with a matching 
Company contribution up to the first 4% at a rate of 50%.  Our contributions to the participants’ accounts become 
fully vested when participants reach their third anniversary of employment with us. 
Our Board of Directors-approved Shoe Carnival Puerto Rico Savings Plan (the “Puerto Rico Savings Plan”) is open 
to all employees working in Puerto Rico who have been employed for at least one year, are at least 21 years of age 
and who work at least 1,000 hours in a defined year.  This plan is similar to our Domestic Savings Plan, whereby an 

 
 
65 
employee may contribute up to 20% of his or her annual earnings, with a matching Company contribution up to the 
first 4% at a rate of 50%. 
Contributions charged to expense associated with these plans were $1.1 million, $1.0 million and $1.0 million in fiscal 
years 2024, 2023 and 2022, respectively. 
Deferred Compensation Plan 
We have a non-qualified deferred compensation plan for certain key employees who, due to Internal Revenue Service 
guidelines, cannot take full advantage of the employer-sponsored 401(k) plan.  Participants in the plan may elect on 
an annual basis to defer, on a pre-tax basis, portions of their current compensation until retirement, or earlier if so 
elected.  We voluntarily match a portion of the employees’ contributions, which is subject to vesting requirements.  
The compensation deferred under this plan is credited with earnings or losses measured by the rate of return on 
investments elected by plan participants.  The liabilities of our deferred compensation plan are presented in Deferred 
Compensation, a long-term liability, or in Accrued and Other Liabilities if scheduled payments are due within the next 
12 months. 
We invest in publicly traded mutual funds with readily determinable fair values.  These Marketable Securities are 
designed to mitigate volatility in our Consolidated Statements of Income associated with our non-qualified deferred 
compensation plan.  As of February 1, 2025, these Marketable Securities were principally invested in equity-based 
mutual funds, consistent with the allocation in our deferred compensation plan. To the extent there is a variation in 
invested funds compared to the total non-qualified deferred compensation plan liability, such fund variance is managed 
through a stable value mutual fund.  We classify these Marketable Securities as current assets because we have the 
ability to convert the securities into cash at our discretion and these Marketable Securities are not held in a rabbi trust.  
Changes in these Marketable Securities and deferred compensation plan liabilities are charged to SG&A. 
The following tables present the balances and activity of the Company's deferred compensation plan liabilities and 
related Marketable Securities: 
 
(In thousands) 
 
February 1, 
2025 
 
February 3, 
2024 
 
Deferred compensation plan current liabilities 
 $ 
4,259 
$ 
114 
Deferred compensation plan long-term liabilities 
 
10,011 
 
11,639 
Total deferred compensation plan liabilities 
 $ 
14,270 
$ 
11,753 
Marketable securities - mutual funds that fund deferred compensation 
 $ 
14,432 
$ 
12,247 
 
(In thousands) 
 
2024 
  
2023 
  
2022 
 
Deferred compensation liabilities 
 
  
  
  
  Employer contributions, net 
 $ 
305   $ 
302  $ 
346 
  Investment earnings (losses) 
  
1,787   
1,266   
(681 ) 
Marketable Securities 
 
  
  
  
Mark-to-market (gains) losses (1) 
  
(1,735 )  
(1,246 )   
806 
Net deferred compensation expense 
 $ 
357   $ 
322  $ 
471 
 
(1) Included in the mark-to-market gains in Fiscal 2024 and Fiscal 2023, we recognized unrealized gains of $1.0 million and $1.4 million related 
to equity securities still held at February 1, 2025 and February 3, 2024, respectively.  Included in the mark-to-market losses in Fiscal 2022, we 
recognized unrealized losses of $833,000 related to equity securities still held at January 28, 2023. 
 
Note 14 – Stock-Based Compensation 
 
On June 20, 2023, our shareholders approved an amendment and restatement of the Shoe Carnival, Inc. 2017 Equity 
Incentive Plan (as amended and restated, the “2017 Equity Plan”).  Pursuant to the amendment and restatement, the 
number of shares of our common stock available for issuance under the 2017 Equity Plan was increased by an 
additional 1.8 million shares, the term of the 2017 Equity Plan was extended an additional ten years from the date of 
shareholder approval, and certain other design changes were made to the plan. 

 
 
66 
Stock-based compensation includes share-settled awards issued pursuant to our 2017 Equity Plan in the form of 
restricted stock units, performance stock units, and restricted and other stock awards.  Additionally, we recognize 
stock-based compensation expense for the discount on shares sold to employees through our Employee Stock Purchase 
Plan and for cash-settled stock appreciation rights (SARs).  For fiscal years 2024, 2023 and 2022, stock-based 
compensation expense was comprised of the following: 
 
(In thousands) 
2024 
  
2023 
  
2022 
 
Share-settled equity awards 
$ 
7,413  $ 
4,897  $ 
5,542 
Stock appreciation rights 
 
221   
(42 )   
(141 ) 
Employee stock purchase plan 
 
63   
32   
33 
Total stock-based compensation expense 
$ 
7,697  $ 
4,887  $ 
5,434 
Income tax benefit at statutory rates 
$ 
1,142  $ 
1,189  $ 
1,368 
Additional income tax benefit on vesting of share-settled awards 
$ 
109  $ 
846  $ 
562 
As of February 1, 2025, there was approximately $9.5 million of unrecognized compensation expense remaining 
related to our share-settled equity awards.  The cost is expected to be recognized over a weighted average period of 
approximately 1.2 years. 
Under the 2017 Equity Plan, we may issue stock units, restricted stock, stock appreciation rights, stock options and 
other stock-based awards to eligible participants.  According to the terms of the 2017 Equity Plan, no further awards 
may be made from any previously approved equity plans.  As of February 1, 2025, there were approximately 1.7 
million shares of our common stock available for issuance under the 2017 Equity Plan, assuming that all unmeasured 
but outstanding performance stock units vest at the maximum level of performance.   
Equity awards issued to employees are classified as either performance-based or service-based.  Our outstanding 
performance-based equity awards were granted such that vesting depended on whether Diluted Net Income per Share 
met an established threshold, target, or maximum level of performance.  Diluted Net Income per Share below the 
threshold level of performance results in complete forfeiture of the award.  None of the performance stock units 
granted in Fiscal 2023 were earned.  Any performance stock units granted in Fiscal 2024 that are earned based on our 
actual performance vest in full on March 31, 2027.  The performance stock units granted in Fiscal 2022 that were 
earned based on our actual performance vest in full on March 31, 2025.  Other vesting scenarios have been used in 
prior years and for awards used to incentivize specific employee performance.  
Our service-based restricted stock units and restricted stock awards vest under different scenarios based on the year 
they were granted, as determined and approved by our Board of Directors.  The restricted stock units granted in Fiscal 
2024 vest one-half after two years and the remaining half after three years. Restricted stock units granted in Fiscal 
2023 and Fiscal 2022 vest one-third after two years and two-thirds after three years.  For our non-employee Board 
members and Vice Chairman, all restricted stock awards are issued to vest on January 2nd of the year following the 
year of the grant.  Awards that contain both performance and service-based conditions require that the performance 
target be met during the required service period.  Other vesting scenarios have been used for employees in prior years 
and for sign-on awards granted to newly hired employees. 
Under the 2017 Equity Plan, recipients of restricted stock, restricted stock units and performance stock units are 
entitled to receive dividend equivalents, based on dividends actually declared and paid, on such awards, and such 
dividend equivalents are subject to the same restrictions and risk of forfeiture as the restricted stock, restricted stock 
units and performance stock units. 

 
 
67 
Share-Settled Equity Awards 
The following table summarizes transactions for our restricted stock units and performance stock units: 
 
 
 
Number of 
Shares 
  
Weighted- 
Average 
Grant Date 
Fair Value  
Outstanding at February 3, 2024 
  
579,307  $ 
27.04 
Granted 
  
338,773  
32.06 
Vested 
  
(46,333 ) 
30.17 
Forfeited 
  (176,488 ) 
25.33 
Outstanding at February 1, 2025 
  
695,259  $ 
29.71 
 
The total fair value at grant date of restricted stock units and performance stock units that vested during Fiscal 2024, 
Fiscal 2023 and Fiscal 2022 was $1.4 million, $4.8 million and $3.3 million, respectively.  The weighted-average 
grant date fair value of restricted stock units and performance stock units granted during Fiscal 2023 and Fiscal 2022 
was $24.99 and $30.32, respectively. 
The following table summarizes transactions for our restricted stock and other stock awards: 
 
 
 
Number of 
Shares 
  
Weighted- 
Average 
Grant Date 
Fair Value  
Outstanding at February 3, 2024 
 
0  $ 
0.00 
Granted 
 
12,760   
36.84 
Vested 
 
(12,760 )  
36.84 
Outstanding at February 1, 2025 
 
0  $ 
0.00 
 
The total fair value at grant date of restricted stock and other stock awards that vested during each of Fiscal 2024, 
Fiscal  2023 and Fiscal 2022 was $0.5 million.  The weighted-average grant date fair value of restricted stock and 
other stock awards granted during Fiscal 2023 and Fiscal 2022 was $21.90 and $24.12, respectively.   
Cash-Settled Stock Appreciation Rights 
Cash-settled SARs were granted to certain non-executive employees.  Each SAR entitles holders, upon exercise of 
their vested shares, to receive cash in an amount equal to the closing price of our stock on the date of exercise less the 
exercise price, with a maximum amount of gain defined.  The SARs granted during the first quarter of Fiscal 2021 
vested and became fully exercisable on March 31, 2022 and any unexercised SARs expired on March 31, 2024.  The 
SARs issued in Fiscal 2021 had a defined maximum gain of $5.00 over the exercise price of $30.94.  
 
The following table summarizes SARs activity: 
 
 
 
Number of 
Shares 
  
Weighted- 
Average 
Exercise 
Price 
 
Weighted- 
Average 
Remaining 
Contractual 
Term (Years)  
Outstanding at February 3, 2024 
  
68,200  $ 
30.94 
  
Granted 
  
0   
0.00 
  
Forfeited 
  
(1,000 )  
30.94 
  
Exercised 
  
(67,200 )  
30.94 
  
Outstanding at February 1, 2025 
  
0  $ 
0.00  
0.0 
 

 
 
68 
The fair value of these liability awards were remeasured, using a trinomial lattice model, at each reporting period until 
the date of settlement.  Increases or decreases in stock-based compensation expense were recognized over the vesting 
period, or immediately for vested awards. 
Stock Purchase Plan 
In 1995, our Board of Directors and shareholders approved the Shoe Carnival, Inc. Employee Stock Purchase Plan 
(the “Stock Purchase Plan”).  The Stock Purchase Plan reserves 450,000 shares of our common stock (subject to 
adjustment for any subsequent stock splits, stock dividends and certain other changes in our common stock) for 
issuance and sale to any employee who has been employed for more than a year at the beginning of the calendar year, 
and who is not a 10% owner of our common stock, at 85% of the then fair market value up to a maximum of $5,000 
in any calendar year.  Under the Stock Purchase Plan, 6,000, 9,000 and 9,000 shares of common stock were purchased 
by plan participants and proceeds to us for the sale of those shares were approximately $169,000, $183,000 and 
$187,000 for fiscal years 2024, 2023 and 2022, respectively.  At February 1, 2025, there were approximately 94,000 
shares of unissued common stock reserved for future purchase under the Stock Purchase Plan.  
Note 15 – Share Repurchase Program 
On December 11, 2024, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2025 (the “2025 Share Repurchase Program”). The purchases may be 
made in the open market or through privately negotiated transactions from time to time through December 31, 2025 
and in accordance with applicable laws, rules and regulations.  The 2025 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock.  We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes.  The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors.  
The 2025 Share Repurchase Program replaced a $50 million share repurchase program that was authorized in 
December 2023, became effective January 1, 2024 and expired in accordance with its terms on December 31, 2024.  
No shares were repurchased during Fiscal 2024.  Shares totaling 230,696 were repurchased during Fiscal 2023 at a 
cost of $5.4 million and shares totaling 1,134,524 were repurchased during Fiscal 2022 at a cost of $30.5 million.  
See Note 10 – “Debt” for a discussion of our Credit Agreement and its restrictions regarding share repurchases. 
Note 16 – Litigation and Business Risk 
Litigation Risk 
From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our consolidated balance sheets, statements of income, or cash flows. 
Business Risk 
Three branded suppliers, Nike, Inc. (“Nike”), Skechers U.S.A., Inc. (“Skechers”) and Crocs, Inc. (“Crocs”), 
collectively accounted for approximately 48% of our Net Sales in Fiscal 2024 and 45% of our Net Sales in Fiscal 
2023.  Nike accounted for approximately 24% of our Net Sales in Fiscal 2024, 20% in Fiscal 2023 and 14% in Fiscal 
2022; Skechers accounted for approximately 13% of our Net Sales in Fiscal 2024, 14% in Fiscal 2023 and 13% in 
Fiscal 2022; and Crocs accounted for approximately 11% of our Net Sales in both Fiscal 2024 and Fiscal 2023.  A 
loss of any of our key suppliers in certain product categories could have a material adverse effect on our business.  As 
is common in the industry, we do not have any long-term contracts with suppliers. 

 
 
69 
Note 17 – Subsequent Events   
Dividends 
On March 12, 2025, the Board of Directors approved the payment of a cash dividend to our shareholders in the first 
quarter of Fiscal 2025.  The quarterly cash dividend of $0.15 per share will be paid on April 21, 2025 to shareholders 
of record as of the close of business on April 7, 2025. 
The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.  See Note 10 – “Debt” for a discussion of our Credit Agreement and its restrictions regarding dividend 
payments and acquisitions.  

 
 
70 
ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 
AND FINANCIAL DISCLOSURE 
None. 
ITEM 9A.   CONTROLS AND PROCEDURES 
Management’s Report on Internal Control Over Financial Reporting 
The Company’s management is responsible for establishing and maintaining adequate internal control over financial 
reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended.  Internal control over 
financial reporting is a process designed by, or under the supervision of, the Company’s principal executive and 
principal financial officers and effected by the Company’s Board of Directors, management and other personnel to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted accounting principles and includes those policies and 
procedures that: 
 
• 
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 
and dispositions of the assets of the Company; 
• 
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures 
of the Company are being made only in accordance with authorizations of management and Directors of the 
Company; and 
• 
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 
disposition of the Company’s assets that could have a material effect on the financial statements. 
Because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  
Projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 
Management assessed the effectiveness of the Company’s internal control over financial reporting as of February 1, 
2025.  In making this assessment, management used the criteria set forth by the Committee of Sponsoring 
Organizations of the Treadway Commission in Internal Control-Integrated Framework (2013).  Based on its 
assessment, management believes that the Company’s internal control over financial reporting was effective as of 
February 1, 2025. 
The Company’s internal control over financial reporting as of February 1, 2025 has been audited by its independent 
registered public accounting firm, Deloitte & Touche LLP, as stated in their report, which is included herein. 
Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures and Changes in Internal 
Control over Financial Reporting 
Our Chief Executive Officer and Chief Financial Officer have concluded, based on their evaluation as of February 1, 
2025, that our disclosure controls and procedures are effective to ensure that information required to be disclosed by 
us in the reports filed or submitted by us under the Securities Exchange Act of 1934, as amended, is recorded, 
processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s 
rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by 
us in such reports is accumulated and communicated to our management, including the Chief Executive Officer and 
Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 
There has been no significant change in our internal control over financial reporting that occurred during the quarter 
ended February 1, 2025 that has materially affected, or is reasonably likely to materially affect, our internal control 
over financial reporting.  

 
 
71 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 
Opinion on Internal Control Over Financial Reporting 
We have audited the internal control over financial reporting of Shoe Carnival, Inc. and subsidiaries (the 
“Company”) as of February 1, 2025, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, 
the Company maintained, in all material respects, effective internal control over financial reporting as of February 1, 
2025, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO. 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated financial statements as of and for the year ended February 1, 2025, of the 
Company and our report dated March 21, 2025, expressed an unqualified opinion on those financial statements. 
Basis for Opinion  
The Company’s management is responsible for maintaining effective internal control over financial reporting and 
for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on 
the Company’s internal control over financial reporting based on our audit. We are a public accounting firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the 
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB. 
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting 
was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 
Definition and Limitations of Internal Control Over Financial Reporting 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 
/s/ Deloitte & Touche LLP 
  
Indianapolis, Indiana   
March 21, 2025 

 
 
72 
ITEM 9B.   OTHER INFORMATION 
During the fourth quarter of Fiscal 2024, no members of our Board of Directors or officers (as defined in Rule 16a-
1(f) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) adopted, amended or terminated any 
contract, instruction or written plan for the purchase or sale of our securities intended to satisfy the affirmative defense 
conditions of Rule 10b5-1(c) of the Exchange Act or any non-Rule 10b5-1 trading arrangement, as defined in the SEC 
rules.  
ITEM 9C.   DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT 
INSPECTIONS 
Not applicable. 

 
 
73 
PART III 
ITEM 10.   DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 
Information concerning our executive officers is included under the caption “Information about our Executive 
Officers” at the end of PART 1, ITEM 1, “Business” of this Annual Report on Form 10-K.  This information is 
incorporated herein by reference. 
We have adopted an insider trading policy governing the purchase, sale and other dispositions of our securities by our 
directors, officers and employees and by the Company that we believe is reasonably designed to promote compliance 
with insider trading laws, rules and regulations, and the Nasdaq Stock Market LLC listing standards applicable to us.  
A copy of this policy is filed as an exhibit to this Annual Report on Form 10-K. 
The additional information required by this Item concerning our Directors, nominees for Director, Code of Ethics, 
insider trading policies and procedures, designation of the Audit Committee financial expert and identification of the 
Audit Committee, and concerning any disclosure of delinquent filers under Section 16(a) of the Exchange Act, is 
incorporated herein by reference to the sections titled “Proposal No. 1 - Election of Directors,” “Information Regarding 
the Board of Directors and Committees,” “Social and Environmental Responsibility” and “Principal Shareholders” in 
our definitive Proxy Statement for the 2025 Annual Meeting of Shareholders, to be filed with the Securities and 
Exchange Commission pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 
ITEM 11.   EXECUTIVE COMPENSATION 
The information required by this Item concerning remuneration of our officers and Directors and information 
concerning material transactions involving such officers and Directors and Compensation Committee interlocks, 
including the Compensation Committee Report and the Compensation Discussion and Analysis, is incorporated herein 
by reference to the sections titled “Executive Compensation,” “Director Compensation” and “Information Regarding 
the Board of Directors and Committees” in our definitive Proxy Statement for the 2025 Annual Meeting of 
Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 
ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS 
The information required by this Item concerning the stock ownership of management and five percent beneficial 
owners and securities authorized for issuance under equity compensation plans is incorporated herein by reference to 
the sections titled “Executive Compensation - Equity Compensation Plan Information” and “Principal Shareholders” 
in our definitive Proxy Statement for the 2025 Annual Meeting of Shareholders, which will be filed pursuant to 
Regulation 14A within 120 days after the end of our last fiscal year. 
ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE 
The information required by this Item concerning certain relationships and related person transactions and the 
independence of our Directors is incorporated herein by reference to the sections titled “Transactions with Related 
Persons” and “Information Regarding the Board of Directors and Committees” in our definitive Proxy Statement for 
the 2025 Annual Meeting of Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the 
end of our last fiscal year. 
ITEM 14.   PRINCIPAL ACCOUNTANT FEES AND SERVICES 
The information required by this Item concerning principal accountant fees and services is incorporated herein by 
reference to the sections titled “Proposal No. 3 - Ratification of Our Independent Registered Public Accounting Firm” 
and “Audit Committee Matters” in our definitive Proxy Statement for the 2025 Annual Meeting of Shareholders, 
which will be filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

 
 
74 
PART IV 
ITEM 15.   EXHIBITS AND FINANCIAL STATEMENT SCHEDULES  
 
1. Financial Statements: 
  
 The following financial statements of Shoe Carnival, Inc. are set forth in PART II, ITEM 8 of this Annual 
Report on Form 10-K: 
  
 Report of Independent Registered Public Accounting Firm 
  
 Consolidated Balance Sheets at February 1, 2025 and February 3, 2024 
  
 Consolidated Statements of Income for the years ended February 1, 2025, February 3, 2024, and January 
28, 2023 
  
 Consolidated Statements of Shareholders’ Equity for the years ended February 1, 2025, February 3, 2024, 
and January 28, 2023 
  
 Consolidated Statements of Cash Flows for the years ended February 1, 2025, February 3, 2024, and 
January 28, 2023 
  
 Notes to Consolidated Financial Statements 
  
2. Exhibits: 
 

 
 
75 
INDEX TO EXHIBITS 
 
 
 Incorporated by Reference To 
 
Exhibit 
No. 
 
Description 
 
Form Exhibit 
Filing 
Date 
Filed 
Herewith 
 
 
 
 
 
 
3-A 
 Amended and Restated Articles of Incorporation of Registrant 
 8-K 
3-A 06/27/2022 
 
 
 
 
 
 
 
3-B 
 By-laws of Registrant, as amended to date 
 8-K 
3.B 03/17/2023 
 
 
 
 
 
 
 
4-A 
 Amended and Restated Credit Agreement, dated as of March 23, 2022, 
by and among Registrant, the financial institutions from time to time 
party thereto as Lenders, and Wells Fargo Bank, National Association, 
as administrative agent, swingline lender and issuing lender, sole lead 
arranger and sole bookrunner 
 8-K 
4.1 03/24/2022 
 
 
 
 
 
 
 
4-B 
 Amended and Restated Security Agreement, dated as of March 23, 
2022, by and between the Registrant and Wells Fargo Bank, National 
Association, as administrative agent 
 8-K 
4.2 03/24/2022 
 
 
 
 
 
 
 
4-C 
 Description of the Registrant’s Securities registered under Section 12 
of the Securities Exchange Act of 1934 
 10-K 4-C 03/24/2023 
 
 
 
 
 
 
 
10-A 
 Lease, dated as of February 8, 2006, by and between Registrant and 
Big-Shoe Properties, LLC 
 10-K 10-A 04/13/2006 
 
 
 
 
 
 
 
10-B 
 First Amendment to Lease, dated as of June 16, 2015, by and between 
Registrant and Big-Shoe Properties, LLC 
 10-K 10-B 03/26/2021 
 
 
 
 
 
 
 
10-C 
 Second Amendment to Lease, dated as of April 25, 2019, by and 
between Registrant and Big-Shoe Properties, LLC 
 10-K 10-C 03/26/2021 
 
 
 
 
 
 
 
10-D* 
 Summary Compensation Sheet 
 
 
 
 
X 
 
 
 
 
 
 
10-E* 
 Non-competition Agreement dated as of January 15, 1993, between 
Registrant and J. Wayne Weaver (P) 
 S-1 
10-I 02/04/1993 
 
 
 
 
 
 
 
10-F* 
 Employee Stock Purchase Plan of Registrant, as amended 
 10-Q 10-L 09/15/1997 
 
 
 
 
 
 
 
10-G* 
 Shoe Carnival, Inc. Amended and Restated 2016 Executive Incentive 
Compensation Plan, as amended November 1, 2024 
 10-Q 10.6 12/06/2024 
 
 
 
 
 
 
 
10-H* 
 Shoe Carnival, Inc. Amended and Restated 2017 Equity Incentive 
Plan, as amended November 1, 2024 
 10-Q 10.5 12/06/2024 
 
 
 
 
 
 
 
10-I* 
 Form of 2022 Performance Stock Unit Award Agreement under the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 8-K 10.2 03/15/2022 
 
 
 
 
 
 
 
10-J* 
 Amended Form of 2022 Performance Stock Unit Award Agreement 
under the Registrant’s 2017 Equity Incentive Plan (Executive 
Officers) 
 10-Q 10.1 09/06/2024 
 
 
 
 
 
 
 
10-K* 
 Form of 2023 Performance Stock Unit Award Agreement under the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 8-K 10.1 03/17/2023 
 
 
 
 
 
 
 
10-L* 
 Form of 2024 Performance Stock Unit Award Agreement under the 
Registrant’s Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 8-K 10.2 03/18/2024 
 
 
 
 
 
 
 
10-M* 
 Amended Form of 2024 Performance Stock Unit Award Agreement 
under the Registrant’s Amended and Restated 2017 Equity Incentive 
Plan (Executive Officers) 
 10-Q 10.2 09/06/2024 
 
 
 
 
 
 
 
10-N* 
 Form of Restricted Stock Award Agreement under the Amended and 
Restated 2017 Equity Incentive Plan (Non-Employee Directors) 
 10-Q 10.2 09/01/2023 
 
 
 
 
 
 
 
10-O* 
 Form of Restricted Stock Award Agreement under the Amended and 
Restated 2017 Equity Incentive Plan (Employee Directors) 
 10-Q 10.3 09/01/2023 
 
 
 
 
 
 
 
10-P* 
 Amended Form of Restricted Stock Unit Award Agreement under the 
Registrant's 2017 Equity Incentive Plan (Executive Officers) 
 10-Q 10.7 12/06/2024 
 
 
 
 
 
 
 
10-Q* 
 Amended Form of Restricted Stock Unit Award Agreement under the 
Registrant's Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 10-Q 10.8 12/06/2024 
 

INDEX TO EXHIBITS - Continued 
 
 
76 
 
 
 
 
 
 
10-R* 
 Letter Agreement, dated September 30, 2021, between Registrant and 
Clifton E. Sifford 
 8-K 10.2 10/05/2021 
 
 
 
 
 
 
 
10-S* 
 Amended and Restated Employment and Noncompetition Agreement 
dated as of November 1, 2024, between the Company and Mark J. 
Worden 
 8-K 10.1 11/04/2024 
 
 
 
 
 
 
 
10-T* 
 Amended and Restated Employment and Noncompetition Agreement 
dated as of November 1, 2024, between the Company and Mark A. 
Chilton 
 8-K 10.2 11/04/2024 
 
 
 
 
 
 
 
10-U* 
 Amended and Restated Employment and Noncompetition Agreement 
dated as of November 1, 2024, between the Company and Patrick C. 
Edwards 
 8-K 10.3 11/04/2024 
 
 
 
 
 
 
 
10-V* 
 Amended and Restated Employment and Noncompetition Agreement 
dated as of November 1, 2024, between the Company and Carl N. 
Scibetta 
 8-K 10.4 11/04/2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
10-W* 
 Form of Sign-On Restricted Stock Unit Award Agreement under the 
2017 Equity Incentive Plan 
 10-Q 10.3 06/02/2023 
 
 
 
 
 
 
 
10-X* 
 Shoe Carnival, Inc. Deferred Compensation Plan, as amended 
 10-K 10-S 04/10/2014 
 
 
 
 
 
 
 
19 
 Shoe Carnival, Inc. Insider Trading Policy 
 
 
 
 
X 
 
 
 
 
 
 
21 
 A list of subsidiaries of Shoe Carnival, Inc. 
  
 
 
X 
 
 
 
 
 
 
23 
 Written consent of Deloitte & Touche LLP 
  
 
 
X 
 
 
 
 
 
 
31.1 
 Certification of Chief Executive Officer Pursuant to Rule 13a-
14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
  
 
 
X 
 
 
 
 
 
 
31.2 
 Certification of Chief Financial Officer Pursuant to Rule 13a-
14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
  
 
 
X 
 
 
 
 
 
 
32.1 
 Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002 
  
 
 
X 
 
 
 
 
 
 
32.2 
 Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002 
  
 
 
X 
 
 
 
 
 
 
97 
 Shoe Carnival, Inc. Amended and Restated Incentive Compensation 
Recovery Policy 
 10-K 
97 
03/22/2024 
 
 
 
 
 
 
 
101.INS 
 Inline XBRL Instance Document - the instance document does not 
appear in the Interactive Data File as its XBRL tags are embedded 
within the Inline XBRL document. 
 
 
 
 
X 
 
 
 
 
 
 
101.SCH  Inline XBRL Taxonomy Extension Schema With Embedded Linkbase 
Document. 
 
 
 
 
X 
 
 
 
 
 
 
104 
 Cover Page Interactive Data File (formatted as inline XBRL and 
contained in Exhibit 101). 
  
 
 
X 
 
* 
The indicated exhibit is a management contract, compensatory plan or arrangement required to be filed by Item 
601 of Regulation S-K. 
 
ITEM 16.  FORM 10-K SUMMARY 
None.

 
 
77 
 
SIGNATURES 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 
 
Shoe Carnival, Inc. 
 
Date:   March 21, 2025 
By: 
/s/ Mark J. Worden 
Mark J. Worden 
President and Chief Executive Officer 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 
 
Signature 
 
Title 
 
Date 
 
  
/s/ J. Wayne Weaver 
 Chairman of the Board and Director 
 March 21, 2025 
J. Wayne Weaver 
 
  
 
  
/s/ Clifton E. Sifford 
 Vice Chairman and Director 
 March 21, 2025 
Clifton E. Sifford 
 
  
 
  
/s/ Mark J. Worden 
 President, Chief Executive Officer and Director 
 March 21, 2025 
Mark J. Worden 
 (Principal Executive Officer) 
  
 
  
/s/ James A. Aschleman 
 Director 
 March 21, 2025 
James A. Aschleman 
  
  
 
  
/s/ Andrea R. Guthrie 
 Director 
 March 21, 2025 
Andrea R. Guthrie 
 
  
 
  
/s/ Diane E. Randolph 
 Director 
 March 21, 2025 
Diane E. Randolph 
 
  
 
  
/s/ Charles B. Tomm 
 Director 
 March 21, 2025 
Charles B. Tomm 
 
  
 
  
/s/ Patrick C. Edwards 
 Senior Vice President, Chief Financial Officer,  
 March 21, 2025 
Patrick C. Edwards 
 Treasurer and Secretary (Principal Financial and 
Accounting Officer)  
  
 

Stock Price Performance Graph 
 
The performance graphs set forth below compare the cumulative total shareholder return on the Company's common 
stock with the Russell 2000 Index, S&P Retail Select Industry Index, Nasdaq Stock Market Index and Nasdaq Retail 
Trade Stocks Index for the period from January 31, 2020 through January 31, 2025 (the last trading date of the 
Company’s Fiscal 2024).  The graphs assume that $100 was invested in the Company’s common stock and $100 was 
invested in each of the other indices on January 31, 2020, and assumes reinvestment of dividends. For Fiscal 2024, 
the Company has selected the S&P Retail Select Industry Index to replace the Nasdaq Retail Trade Stocks Index as 
its industry index and the Russell 2000 Index to replace the Nasdaq Stock Market Index as its broad-based index.  The 
Company believes these new indices better reflect the Company’s relative market performance because they are not 
as heavily weighted toward companies that have substantially more market capitalization than the Company has. 
 
 
The stock performance shown in the graphs represents past performance and should not be considered an indication 
of future performance. The performance graphs shall not be deemed "soliciting material" or to be "filed" with the 
Securities and Exchange Commission, nor shall such information be incorporated by reference into any future filing 
under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent the Company specifically 
incorporates it by reference into such filing. 
 
Comparison of Cumulative Five Year Total Return 
 
 
1/31/2020 
1/29/2021 
1/28/2022 
1/27/2023 
2/2/2024 
1/31/2025 
   Russell 2000 Index 
 $ 
100 
 $ 
128 
 $ 
122 
 $ 
118 
 $ 
122 
 $ 
142 
   S&P Retail Select Industry Index 
  
100 
  
205 
  
185 
  
163 
  
167 
  
191 
   The Nasdaq Stock Market (U.S.) 
  
100 
  
121 
  
141 
  
131 
  
160 
  
199 
   Nasdaq Retail Trade Stocks Index 
  
100 
  
138 
  
145 
  
123 
  
167 
  
224 
   Shoe Carnival, Inc. 
  
100 
  
132 
  
187 
  
158 
  
154 
  
161 
 
 
 
 
0
50
100
150
200
250
1/31/2020
1/29/2021
1/28/2022
1/27/2023
2/2/2024
1/31/2025
DOLLARS
Russell 2000 Index
S&P Retail Select Industry Index
The Nasdaq Stock Market (U.S.)
Nasdaq Retail Trade Stocks Index
Shoe Carnival, Inc.

Corporate Management Team
Board of Directors
J. Wayne Weaver
Chairman of the Board
Clifton E. Sifford 
Vice Chairman of the Board
Mark J. Worden
President & Chief Executive Officer
James A. Aschleman 1,2*,3
Andrea R. Guthrie 1,2,3* 
Diane Randolph 1,2,3
Charles B. Tomm 1*,2,4
• (1) Audit Committee
• (2) Compensation Committee
• (3) Nominating and Corporate
Governance Committee
• (4) Lead Director
• (*) Committee Chair
Corporate Information
Transfer Agent
Computershare
P.O. Box 43078
Providence, RI 02940-3078      
877-373-6374
Corporate Office
1800 Innovation Point
Fort Mill, SC 29715 
803-650-4600
www.shoecarnival.com
Store Locations as of January 2025.
Store  Locations
6
3
48
7
5
2
1
10
2
2
2
4
3
3
3
1
1
* Effective 4/6/2025
Mark J. Worden
President & Chief Executive Officer,
Board Director
Marc A. Chilton
Chief Operating Officer
Tanya E. Gordon
Chief Merchandising Officer*
Patrick C. Edwards
Chief Financial Officer, Secretary &
Treasurer

1800 Innovation Point  •  Fort Mill, SC 29715  •  www.shoecarnival.com