Quarterlytics / Consumer Cyclical / Apparel - Retail / Shoe Carnival, Inc. / FY2025 Annual Report

Shoe Carnival, Inc.
Annual Report 2025

SCVL · NASDAQ Consumer Cyclical
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Ticker SCVL
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 2500
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FY2025 Annual Report · Shoe Carnival, Inc.
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2 0 2 5  S H O E  C A R N I V A L  A N N U A L  R E P O R T
2 0 2 5  A N N U A L  R E P O R T



Letter to Shareholders
Fiscal 2025 was a year of disciplined execution for Shoe Carnival, marked by strong operational performance, 
an exceptional balance sheet, and deliberate strategic decisions designed to protect long-term value amid 
a challenging retail environment. As we enter Fiscal 2026, our priorities are clear, our strategy is data driven, 
and our financial foundation remains a significant competitive advantage.
On February 24, 2026, the Board appointed me Interim President and Chief Executive Officer following Mark 
Worden’s departure. I have been part of the Shoe Carnival family for twenty-nine years, including nearly a 
decade as President and CEO. For the past five years, prior to returning as Interim President and CEO, I was 
closely involved as Vice Chairman of the Board. I accepted this responsibility with a deep familiarity with our 
stores and a clear focus on executing with clarity, discipline, and accountability. A comprehensive search for 
a permanent CEO is underway.
Fiscal 2025 Performance
For the full fiscal year, we delivered earnings per share of $1.90, reflecting the strength and adaptability of 
our retail-focused operating model. Gross profit margin surpassed 35% for the fifth consecutive year, and we 
ended the year with over $130 million in cash and marketable securities, which marked the 21st consecutive 
year that we have been debt-free. These results reflect the hard work and dedication of more than 5,000 
associates working every day to deliver targeted merchandising, along with the operational superiority of our 
store associates. Thanks to these efforts, we were able to navigate one of the most competitive consumer 
environments in recent memory.
Banner Performance and Brand Portfolio
In total, our net sales were down 5.6% on a comparable store basis reflecting the headwinds many retailers 
are reporting for Fiscal 2025. Shoe Station stores generated 21% of the enterprise sales while generating a 2.7% 
net sales increase as compared to Fiscal 2024. Shoe Station’s e-commerce momentum has been particularly 
encouraging, demonstrating strong consumer demand well beyond the physical footprint of converted 
stores. This reinforces our conviction in the brand’s long-term growth potential.
Shoe Carnival net sales declined 7.7% which reflects the current environment for the low to middle-income 
consumer that is so important to the Shoe Carnival brand. The Shoe Carnival banner continues to serve a 
diverse customer base who seek fashion at a value.
Rebanner Strategy: A Disciplined Reset
Fiscal 2025 marked the first large-scale deployment of our rebanner initiative, with 101 store conversions 
completed. While many of these stores are performing well, results across the group showed meaningful 
variability particularly in in-store traffic and conversion. Notably, e-commerce performance across 
rebannered stores remained encouraging throughout the year, reinforcing the brand’s consumer appeal 
and providing important context alongside the in-store variability results.
As a result of the in-store sales performance, we are deliberately moderating the pace of future rebanner 
conversions while we refine several key elements. Over the next several months, we will apply our CRM data to 
more precisely identify the consumer demographics and store-level characteristics best suited to the Shoe 
Station format. We will improve our efforts on tailoring the assortment in each store to the customer that 
shops each individual store. And lastly, we will improve the marketing effectiveness. In Fiscal 2026, we plan to 
rebanner approximately 21 Shoe Carnival stores into Shoe Station stores ahead of the Back-to-School season, 
focusing only on locations where we have high confidence in store-level economics. This refined strategy is a 
more precise and disciplined approach to the continued rollout of Shoe Station rebanners.
The Board’s conviction in Shoe Station as our long-term growth vehicle remains unchanged, and the proposed 
corporate name change to Shoe Station Group, Inc. will be presented for shareholder approval at our Annual 
Meeting on June 10, 2026.
Fiscal 2026 Priorities
Our focus for the coming year centers on these operational priorities:
1. Stabilizing Sales
After four years of comparable store net sales declines, both total net sales and comparable store net sales 
for Fiscal 2026 are expected to be approximately down 1% to up 1% compared to Fiscal 2025, reflecting the 
continued Shoe Station growth and improving performance at Shoe Carnival.

2. Inventory Reduction
We entered Fiscal 2026 with elevated inventory levels due to intentional pre-tariff purchases that supported 
our margins in Fiscal 2025. Throughout the year, we will reduce inventory through disciplined selling and 
targeted promotions, primarily in the first half of the year. Our inventory reduction goal is between $50 to $65 
million. While this will pressure margins near-term, it strengthens cash flow and positions us well for future 
periods.
3. Targeted Rebanner Execution
Fewer, more precisely selected Shoe Station conversions will improve returns and allow newly rebannered 
Shoe Station stores to ramp more consistently.
4. Cost Control
Adjusted SG&A expenses are expected to decline by approximately $12 to $14
1 million compared to Fiscal 
2025, driven by lower rebanner activity and ongoing expense discipline.
Margin Dynamics and Outlook
Fiscal 2026 earnings are impacted by a clear and explainable set of factors. In early Fiscal 2025, we raised 
prices in advance of tariff-related cost increases, creating a temporary margin benefit. As higher cost 
inventory flows into cost of goods sold and promotional activity increases to normalize inventory, gross 
margin is expected to moderate. We continue to monitor the evolving tariff environment and are engaged 
with our vendor partners on mitigation strategies for any additional cost pressures that may emerge in Fiscal 
2026 and beyond.
Accordingly, we expect adjusted earnings per share of $1.40 to $1.60
1 in Fiscal 2026, excluding CEO transition 
costs. Importantly, we view this as a timing reset, not a structural decline. As inventory normalizes and the 
temporary Fiscal 2025 price increase rolls through year-over-year comparisons, we expect gross margins to 
return to historically typical levels above 35% in Fiscal 2027.
Dividend and Capital Strength
During our March Board meeting, the Board approved an increase in our quarterly dividend to $0.17 per share, 
marking our 12th consecutive annual increase and our 56th consecutive quarter paying a dividend. This 
reflects confidence in our cash generating ability and our commitment to returning capital to shareholders 
from a position of financial strength.
Closing
Shoe Carnival enters Fiscal 2026 with:
• A debt-free balance sheet.
• Significant cash reserves.
• Two well-defined store banners, each with a distinct and data-driven consumer focus, and 
• A clear, disciplined plan for near-term execution and long-term growth.
The decisions we are making today—reducing inventory, refining the pace of rebanners, and controlling 
costs—are grounded in data and focused on maximizing shareholder value over the long-term. While near- 
term earnings pressure is real, it is manageable, understood, and purposeful.
On behalf of our Board and our associates, thank you for your continued confidence and support.
Sincerely,
Cliff Sifford
Vice Chairman of the Board
Interim President and Chief Executive Officer
1Forward-Looking Non-GAAP Financial Measures
This shareholder letter includes forward-looking performance measures that exclude expected CEO transition costs and thus will differ from our financial 
results for Fiscal 2026 that will include these costs as reported using GAAP. We have not provided quantitative reconciliations of these forward-looking 
performance measures: Adjusted earnings per share and Adjusted SG&A to the most directly comparable forward-looking GAAP financial measures, 
earnings per diluted share and selling, general and administrative expense, respectively, because the excluded items are not fully available on a prospective 
basis without unreasonable efforts. This is due to the inherent difficulty of forecasting the occurrence, timing, and amount of certain costs that have not yet 
occurred or cannot be reasonably predicted. It is probable that these forward-looking non-GAAP financial measures may be materially different from the 
corresponding GAAP financial measures.  


 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549  
Form 10-K 
(Mark One) 
[X] 
Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
For the fiscal year ended:   January 31, 2026 
or 
[   ] 
Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
For the transition period from ____________________  to  ____________________ 
 
Commission File Number: 
0-21360 
Shoe Carnival, Inc. 
(Exact name of registrant as specified in its charter) 
 
Indiana 
 
35-1736614 
(State or other jurisdiction of 
 
(IRS Employer Identification Number) 
incorporation or organization) 
 
 
 
 
 
1800 Innovation Point, 5th Floor 
 
 
Fort Mill, SC 
 
29715 
(Address of principal executive offices) 
 
(Zip code) 
(803) 650-4600 
(Registrant’s telephone number, including area code) 
Securities registered pursuant to Section 12(b) of the Act: 
Title of each class 
 
Trading 
Symbol(s) 
 
Name of each exchange on which registered 
Common Stock, par value $0.01 per share 
 
SCVL 
 
The Nasdaq Stock Market LLC 
 
Securities registered pursuant to Section 12(g) of the Act: None 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 
 
[  ]Yes 
  
[ X]No 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 
 
[  ]Yes 
  
[X]No 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days. 
 
 
[X]Yes 
  
[  ]No 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T 
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  
 
 
[X ]Yes 
  
[  ]No 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth 
company.  See the definitions of “large accelerated filer”, “accelerated filer”, “smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the 
Exchange Act. 
 
[  ] Large accelerated filer 
[X] Accelerated filer 
[  ] Non-accelerated filer 
[  ] Smaller reporting company 
[ ] Emerging growth company 
 
 
 

 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ] 
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial 
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. [X] 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the 
correction of an error to previously issued financial statements. [  ] 
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the 
registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). [  ] 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 
 
 
[  ]Yes 
  
[X]No 
The aggregate market value of the voting stock held by non-affiliates of the registrant based on the last sale price for such stock at August 1, 2025 (the last business day 
of the registrant’s most recently completed second fiscal quarter) was approximately $356,973,588 (assuming solely for the purposes of this calculation that all Directors 
and executive officers of the registrant are “affiliates”). 
Number of Shares of Common Stock, $.01 par value, outstanding at March 20, 2026 was 27,469,571. 
DOCUMENTS INCORPORATED BY REFERENCE 
Certain information contained in the Definitive Proxy Statement for the 2026 Annual Meeting of Shareholders of the Registrant to be held on June 10, 2026 are 
incorporated by reference into PART III hereof. 
Auditor Firm Id: 
34 
Auditor Name:  
Deloitte & Touche LLP 
Auditor Location: 
Indianapolis, IN 
 

 
 
TABLE OF CONTENTS 
 
PART I 
 
Item 1. 
Business 
5 
Item 1A. 
Risk Factors 
14 
Item 1B. 
Unresolved Staff Comments 
27 
Item 1C. 
Cybersecurity 
27 
Item 2. 
Properties 
29 
Item 3. 
Legal Proceedings 
30 
Item 4. 
Mine Safety Disclosures 
30 
 
PART II 
 
Item 5. 
Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities 
31 
Item 6. 
[Reserved] 
32 
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of 
Operations 
33 
Item 7A. 
Quantitative and Qualitative Disclosures About Market Risk 
43 
Item 8. 
Financial Statements and Supplementary Data  
43 
Item 9. 
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosure 
71 
Item 9A. 
Controls and Procedures 
71 
Item 9B. 
Other Information 
73 
Item 9C. 
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 
73 
 
PART III 
 
Item 10. 
Directors, Executive Officers and Corporate Governance 
74 
Item 11. 
Executive Compensation 
74 
Item 12. 
Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters 
74 
Item 13. 
Certain Relationships and Related Transactions, and Director Independence 
74 
Item 14. 
Principal Accountant Fees and Services 
74 
 
PART IV 
 
Item 15. 
Exhibits and Financial Statement Schedules 
75 
Item 16. 
Form 10-K Summary 
78 
 
Signatures 
79 
 
 
 

 
 
4 
Shoe Carnival, Inc. 
Fort Mill, South Carolina 
Annual Report to Securities and Exchange Commission  
For the Fiscal Year Ended January 31, 2026 
PART I 
Cautionary Statement Regarding Forward-Looking Information 
This Annual Report on Form 10-K contains forward-looking statements, within the meaning of the Private Securities 
Litigation Reform Act of 1995, that involve a number of risks and uncertainties.  A number of factors could cause our 
actual results, performance, achievements or industry results to be materially different from any future results, 
performance or achievements expressed or implied by these forward-looking statements. These factors include, but 
are not limited to: our ability to achieve expected operating results from, and planned growth of, our Shoe Station 
banner, including our ability to increase our comparable stores Net Sales from rebannering Shoe Carnival locations 
into Shoe Station locations and our ability to achieve expected cost savings, synergies, and inventory reductions from 
operating more Shoe Station stores, within expected time frames, or at all; the impact of competition and pricing, 
including our ability to maintain current promotional intensity levels; changes in the political and economic 
environments in, the status of trade relations with, and the impact of changes in trade policies and tariffs impacting 
China and other countries that are the major manufacturers of footwear; our ability to control costs and meet our labor 
needs in a rising wage, inflationary, and/or supply chain constrained environment; cost and uncertainty associated 
with our CEO transition; the effects and duration of economic downturns and unemployment rates; the potential 
impact of national and international security concerns, including those caused by war and terrorism, on the retail 
environment; general economic conditions, such as gasoline and energy prices and interest rates, in the areas of the 
continental United States and Puerto Rico where our stores are located; changes in the overall retail environment and 
more specifically in the apparel and footwear retail sectors; our ability to successfully utilize the e-commerce sales 
channel and its impact on traffic and transactions in our physical stores; the success of the open-air shopping centers 
where many of our stores are located and the impact on our ability to attract customers to our stores; our ability to 
attract customers to our e-commerce platform and to successfully grow our omnichannel sales; the effectiveness of 
our inventory management, including our ability to manage key merchandise vendor relationships and direct-to-
consumer initiatives; changes in our relationships with other key suppliers; our ability to successfully manage and 
execute our marketing initiatives and maintain positive brand perception and recognition; our ability to successfully 
manage our current real estate portfolio and leasing obligations; changes in weather, including patterns impacted by 
climate change; changes in consumer buying trends and our ability to identify and respond to emerging fashion trends; 
the impact of disruptions in our distribution or information technology operations including at our distribution center 
located in Evansville, IN; the impact of natural disasters, public health and political crises, civil unrest, and other 
catastrophic events on our operations and the operations of our suppliers, as well as on consumer confidence and 
purchasing in general; the duration and spread of a public health crisis and the mitigating efforts deployed, including 
the effects of government stimulus on consumer spending; risks associated with the seasonality of the retail industry; 
the impact of unauthorized disclosure or misuse of personal and confidential information about our customers, vendors 
and employees, including as a result of a cybersecurity breach; our ability to effectively achieve the operating results 
from, and maintain the synergies, efficiencies and other benefits gained through, our acquisition strategy; our ability 
to successfully execute our business strategy, including the availability of desirable store locations at acceptable lease 
terms, our ability to identify, consummate or effectively integrate future acquisitions, our ability to implement and 
adapt to new technology and systems, our ability to open new stores in a timely and profitable manner, including our 
entry into major new markets, and the availability of sufficient funds to implement our business plans; higher than 
anticipated costs associated with the closing of underperforming stores; the inability of manufacturers to deliver 
products in a timely manner; an increase in the cost, or a disruption in the flow, of imported goods; the impact of 
regulatory changes in the United States, including minimum wage laws and regulations, and the countries where our 
manufacturers are located; the resolution of litigation or regulatory proceedings in which we are or may become 
involved; continued volatility and disruption in the capital and credit markets; future stock repurchases under our stock 
repurchase program and future dividend payments.  For a more detailed discussion of risk factors impacting us, see 
PART I, ITEM 1A, “Risk Factors” of this Annual Report on Form 10-K. 

 
 
5 
ITEM 1.    BUSINESS  
Our Company 
Shoe Carnival, Inc. is one of the nation’s largest omnichannel retailers of footwear and accessories for the family. Our 
goal is to be the leading family footwear retailer in the United States. We operate a retail-focused business model 
designed to deliver a differentiated footwear shopping experience featuring national name brands. Our omnichannel 
approach provides customers easy access to our broad assortment of branded footwear for athletics, daily activities, 
special events and work through the customer’s preferred delivery channel. 
We have a demonstrated track record of selling branded footwear, including Nike, Skechers, Crocs, adidas, Puma, 
HEYDUDE, HOKA, Birkenstock, Converse and Brooks, and of generating profits without incurring debt. We have 
been in operation for 47 years and have been subject to SEC reporting requirements as a public company since 1993. 
Since 1993, we have earned a profit in every fiscal year except 1995. 
As part of our long-term growth strategy, we have invested, and will continue to invest, significantly in our rebanner 
strategy, acquisitions, our customer relationship management (“CRM”) capabilities, our e-commerce infrastructure 
and modernization of our store fleet as key drivers of profitable growth.  
As of our Fiscal 2025 year end, we operated 426 stores across 35 states and Puerto Rico, consisting of 144 Shoe 
Station locations and 282 Shoe Carnival locations. During Fiscal 2025, we initiated a Shoe Station rebanner growth 
strategy, which has evolved over time, as described below. 
Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31. Unless otherwise stated, references 
to years 2025, 2024 and 2023 relate to the fiscal years ended January 31, 2026 (“Fiscal 2025”), February 1, 2025 
(“Fiscal 2024”), and February 3, 2024 (“Fiscal 2023”), respectively. Fiscal 2026 refers to our fiscal year ending 
January 30, 2027.  Fiscal 2023 consisted of 53 weeks, while all other years presented and discussed consisted of 52 
weeks.   
References to “Shoe Station” and “Shoe Carnival” are to the individual store banners, not the entire Company. 
References to “we,” “us,” “our,” and the “Company” in this Annual Report on Form 10-K refer to Shoe Carnival, Inc. 
and its subsidiaries. Shoe Carnival, Inc. is an Indiana corporation that was initially formed in Delaware in 1993 and 
reincorporated in Indiana in 1996. 
References to the “SEC” refer to the United States Securities and Exchange Commission. 
See PART II, ITEM 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” 
in this Annual Report on Form 10-K for additional information regarding the trends affecting our operating results. 
Our Store Banners 
As of our Fiscal 2025 year end, we operated 426 stores under two banners: Shoe Carnival and Shoe Station. The 
following sections describe each banner and its role in the Company’s strategic direction. 
Shoe Carnival 
Our Shoe Carnival retail concept has developed over our 47-year history and is differentiated from our competitors 
by our distinctive, fun and promotional marketing efforts. Shoe Carnival stores combine competitive pricing with a 
high-energy in-store environment that encourages customer participation. Unique features of our Shoe Carnival store 
experience include upbeat music, opportunities for customers to spin our spin-n-win wheel and a mic-person who runs 
in-store specials. These specials include contests, games and hot deals of the moment to encourage customers to take 
immediate advantage of our special, in-store pricing.  
Footwear in our Shoe Carnival physical stores is organized by category and brand, creating strong brand statements 
within the aisles. These brand statements are underscored by branded signage on endcaps and in-line signage 
throughout the store. Our signage may highlight a vendor’s product offerings or sales promotions or may highlight 
seasonal or lifestyle statements by grouping similar footwear from multiple vendors. 

 
 
6 
Shoe Carnival’s primary customers are moderate to low-income families. Our Shoe Carnival bannered stores serve 
families with children through moderate-income brands and a value-oriented selection, with entry-level price points.  
As of our Fiscal 2025 year end, we operated 282 Shoe Carnival bannered stores located across 31 states and Puerto 
Rico and offered online shopping at www.shoecarnival.com. 
Shoe Station 
 
In Fiscal 2021, we acquired our first 21 Shoe Station stores. The Shoe Station banner and retail locations serve a 
broader base of footwear customer. Our Shoe Station concept targets a more affluent footwear customer than our Shoe 
Carnival banner and has a strong track record of capitalizing on emerging footwear fashion trends and introducing 
new brands that meet the needs of the target customer. While value-conscious, our view is that these customers are 
not totally driven by price. Shoe Station serves this demographic through a differentiated assortment of premium 
brands and an enhanced in-store experience.  
 
Shoe Station stores feature a modern and approachable shopping environment designed around accessibility and ease 
of navigation. Product is presented in curated displays that allow customers to shop our merchandise with or without 
assistance from our staff.  The product assortment in our Shoe Station bannered stores includes higher end athletics 
and non-athletics shoes and more accessories. Our Shoe Station bannered stores require approximately 20 to 25 percent 
less inventory per store, on average, compared to our Shoe Carnival bannered stores. 
 
In Fiscal 2024, we acquired Rogan Shoes, Incorporated (“Rogan’s”), a privately-held 53-year-old work and family 
footwear retailer incorporated in Wisconsin. At the time of acquisition, Rogan’s operated 28 store locations in 
Wisconsin, Minnesota and Illinois. This acquisition immediately positioned us as the family footwear market leader 
in Wisconsin and established a store base in Minnesota, creating additional expansion opportunities. During the fourth 
quarter of Fiscal 2025, we completed the integration of Rogan’s operations and its 28 stores into our Shoe Station 
banner. 
 
As of our Fiscal 2025 year end, we operated 144 Shoe Station bannered stores across 19 states and offered online 
shopping at www.shoestation.com.  
 
Our Banner Strategy 
 
Since the acquisition of Shoe Station in Fiscal 2021, we have been evaluating customer analytics and market data and 
developing strategies to expand the Shoe Station banner.  For the past three fiscal years, Shoe Station has been a 
market leader in the Southeast, and, according to our view of available industry data, Shoe Station has been the fastest 
growing retailer in our industry in terms of Net Sales growth.  During the same period, our Shoe Carnival banner and 
the family footwear industry have experienced comparable stores Net Sales declines. 
 
As previously disclosed, we believe that a national expansion opportunity exists in markets where the customer and/or 
market characteristics align better with our Shoe Station concept, rather than our Shoe Carnival concept. During Fiscal 
2024, we completed a 10-store in-market test, where we closed underperforming Shoe Carnival stores and opened 
new Shoe Station stores in those markets. Based on the customer response and business results from those rebanners, 
in March 2025, we announced a long-term strategy to scale up Shoe Station into a national footwear and accessories 
leader. 
 
During Fiscal 2025, we rebannered 101 stores, consisting of 73 Shoe Carnival stores and all 28 Rogan’s stores.  At 
the end of Fiscal 2025, Shoe Station bannered stores represented approximately 34% of our total store fleet, compared 
to approximately 10% at the end of Fiscal 2024.  
 
Our Shoe Station banner, excluding Rogan’s stores which were not included in our comparable stores in Fiscal 2025, 
achieved Net Sales growth of 2.7% compared to Fiscal 2024.  The Net Sales gain of 2.7% outpaced Shoe Carnival 
banner Net Sales declines by 10.4 percentage points. 
 
In evaluating the performance of the 101 rebannered stores, particularly Net Sales in the second-half of Fiscal 2025, 
we observed that, while Shoe Station's e-commerce results have been a meaningful contributor to banner-level sales 

 
 
7 
growth, demonstrating strong consumer response to the Shoe Station brand and assortment online, there was 
significant variability in in-store sales performance across rebannered locations, with some stores performing well and 
others not achieving anticipated results. As a result, we made the strategic decision to slow the pace of store rebanners 
in Fiscal 2026 from our previously announced timelines to allow time to identify which consumer demographics are 
responding most favorably to the Shoe Station format, to determine which marketing channels are most effective in 
driving new customer acquisition, and to refine product mix in rebannered stores to improve in-store conversion. We 
now expect to rebanner approximately 21 stores during the first half of Fiscal 2026 while this evaluation is conducted. 
 
The Shoe Station banner is expected to continue as our primary growth banner as we leverage our CRM customer data 
to identify opportunities both within our current markets as well as new markets outside of our current footprint that 
are best suited for the Shoe Station format.  
 
However, in markets where Shoe Carnival has historically been a dominant family footwear retailer, we expect that 
those stores will continue to operate under the Shoe Carnival banner. The Shoe Carnival banner continues to serve an 
important customer base in a meaningful number of locations, and we expect to manage both banners accordingly. 
 
As a result of the rebannering completed in Fiscal 2025, our Fiscal 2025 Operating Income decreased by 
approximately $24.1 million compared to Fiscal 2024 due to lost sales during a four-to-six-week store closure period 
through each store’s grand opening, store closing costs and asset write-offs, additional depreciation of new store 
construction costs, customer acquisition costs and other costs. In Fiscal 2026 we expect $10 to $15 million of 
continued rebanner investment impacting Operating Income to support stores rebannered in Fiscal 2025 and those that 
are planned to rebanner in Fiscal 2026, inclusive of expected lower margins to work through excess inventory as more 
stores rebanner. Capital expenditures supporting the rebanner initiative totaled approximately $37.1 million in Fiscal 
2025.  We anticipate additional capital expenditures in Fiscal 2026 of between $5 to $7 million to support the rebanner 
initiative.  Though impacting near-term profitability and liquidity, we expect these investments will position us for 
more sustainable future performance. 
 
On November 13, 2025, we announced that our Board of Directors unanimously approved changing our corporate 
name to Shoe Station Group, Inc., subject to shareholder approval at our Annual Meeting of Shareholders in June 
2026. That proposed name change remains on the June 2026 agenda.  The proposed corporate name change to Shoe 
Station Group, Inc. reflects the Board’s conviction that the Shoe Station concept is our primary long-term growth 
vehicle.  
 
See PART I, ITEM 1A, “Risk Factors” for a discussion of risks associated with our rebanner strategy and PART II, 
ITEM 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for additional 
discussion of the financial impact of our banner strategy. 
 
Our Omnichannel Platform 
 
Distinctive In-Store Shopping Experience 
 
Across both of our banners, our in-store merchandise is displayed directly on the selling floor in an open stock format, 
allowing customers to serve themselves if they choose.  Trained staff is dedicated to customer service and assists 
customers with merchandise features, sizes, styles and colors.  Our store design incorporates digital screens that are 
centrally controlled and adaptable, enhancing the in-store shopping experience. 
 
E-commerce 
 
Our e-commerce platform is an extension of our physical stores and is designed to enhance our customer’s shopping 
experience. We are committed to providing a personalized, seamless customer experience across all channels, and 
management believes that our ongoing omnichannel initiatives are aligned with changing consumer behavior. 
 
We continue to expect our e-commerce platform, which operates both our Shoe Station and Shoe Carnival websites, 
to be a significant sales channel. E-commerce sales represented approximately 10 percent of merchandise sales in each 
of Fiscal 2025 and Fiscal 2024. 
 

 
 
8 
Order Management and Fulfillment 
 
We have implemented a third-party hosted order management system designed to our specifications, which has 
enabled us to meet the complex demands of omnichannel fulfillment and has positioned us to further scale our e-
commerce capabilities as our business grows. 
 
Ship-From-Store. Our Ship-From-Store program is a core element of our omnichannel strategy. Online orders are 
primarily fulfilled using physical store inventory and staff. By fulfilling e-commerce orders principally from store-
level inventory and overhead, we are able to minimize out-of-stocks, offer customers an expanded online assortment 
and leverage existing store infrastructure. E-commerce orders can also be fulfilled from our distribution center in 
Evansville, Indiana, which is utilized during periods of peak demand. 
 
Vendor Drop-Ship Program. We also maintain a vendor drop-ship program with select business partners. This 
program offers our customers an expanded online assortment of styles and colors that we do not carry in our stores. 
While our customers benefit from expanded item assortment, the functionality of this program is seamless, and our 
customer’s online experience is not impacted by the vendor drop-ship fulfillment option. As an additional benefit, we 
do not need to make a capital investment in this expanded inventory assortment, as our vendors participating in this 
program carry and fulfill the merchandise. 
 
Customer Relationship Management 
 
Our CRM program continues to provide valuable customer insights, resulting in more efficient and effective marketing 
outreach. Our CRM program provides our marketing, merchandising, analytics and real estate teams with a 
comprehensive view of our customer’s shopping behaviors, forms the foundation of our marketing efforts and our 
Shoe Perks loyalty program (“Shoe Perks”) and has been used to support our rebanner strategy. 
 
Our access to customer data allows us to communicate with customers on a segmented basis through owned and paid 
media channels and to tailor the merchandise mix at the individual store level. Through transaction data, we gain 
insights into our customers’ shopping habits, including where, when and how they shop our stores and navigate our 
online presence. Additionally, the CRM program allows us to gain a deeper understanding of the brands and categories 
that our high-value customers consistently purchase, enabling us to meet customer demand at the geographic and store 
level. 
 
Our CRM program allows us to drive customer retention by delivering to each customer more individualized shopping 
opportunities and experiences and aids in gaining a better understanding of our existing customer base as well as 
identifying new customers. We expect segmentation and activation of our high-value customers through data analysis 
and targeting the broader market of customers similar to those already in our CRM program to continue to play a key 
role in our growth. 
 
Once a customer enrolls in Shoe Perks and provides a means for digital communication, the customer begins receiving 
personalized communications from us. These communications provide additional opportunities to highlight our broad 
product assortment and promotional programs. Shoe Perks provides customers with a heightened shopping experience, 
which includes exclusive offers and rewards earned by making purchases either in-store or online and through 
participating in other engagement activities. 
 
In Fiscal 2025, purchases from Shoe Perks members represented approximately 78% of comparable stores net sales. 
We believe our Shoe Perks program provides an opportunity to communicate, build relationships and engage with our 
most loyal shoppers and increase our customer touch points, which we believe will result in long-term sales gains. 
 
Building Brand Awareness 
 
Our goal is to communicate a consistent brand image across our operations and throughout our marketing strategies. 
We highlight our banners and the name brands we carry, including specific styles of product, using lifestyle and 
product imagery to showcase merchandise brands. We utilize digital media, video, television, radio, print media 
(including inserts, direct mail and newspaper advertising) and outdoor advertising to communicate with our customers 
and build brand awareness. Digital media comprises a substantial portion of our marketing investment, particularly as 

 
 
9 
we leverage data that comes directly from our customers as part of our CRM solution, allowing us to directly 
communicate with our core customers. 
 
Our Product Assortment and Vendor Partnerships 
 
Diversified Sales Mix 
 
We sell broadly across the family footwear channel, with meaningful distribution among type of customer (men, 
women and children), product category (athletics and non-athletics), and age (senior citizens to infants). The products 
offered are a broad mix of footwear for sport, daily activities, special events and work. There are differences in 
merchandise between store banners and, to some extent, further differentiation by individual store under each banner, 
reflecting each store’s unique demographics and customer preferences. 
 
The following table sets forth our percentage of sales by product category over the last five fiscal years: 
 
Fiscal Years 
2025 
 
2024 
 
2023 
 
2022 
 
2021 
 
Non-Athletics: 
  
  
  
  
  
Women's 
23 % 
25 % 
26 % 
28 % 
24 % 
Men's 
18 
18 
16 
17 
14 
Children's 
7 
7 
7 
7 
6 
Total 
48 
50 
49 
52 
44 
Athletics: 
  
  
  
  
  
Women's 
16 
15 
15 
14 
16 
Men's 
18 
17 
17 
16 
20 
Children's 
12 
12 
13 
12 
14 
Total 
46 
44 
45 
42 
50 
Accessories 
5 
5 
5 
5 
5 
Other 
1 
1 
1 
1 
1 
Total 
100 % 
100 % 
100 % 
100 % 
100 % 
 
Strong and Diversified Vendor Partnerships 
We offer merchandise from a broad range of vendor partners. Nike, Inc. (“Nike”), Skechers U.S.A., Inc. (“Skechers”) 
and Crocs, Inc. (“Crocs”) collectively accounted for approximately 46% of our Net Sales in Fiscal 2025 and 48% of 
Net Sales in Fiscal 2024. Nike accounted for approximately 24% of Net Sales in Fiscal 2025, Skechers accounted for 
approximately 13%, and Crocs accounted for approximately 9%. 
We continually work to strengthen our brand offerings and our relationships with key vendors. While we have no 
long-term contracts in place with any of our vendors, we anticipate that Nike, Skechers and Crocs will continue to be 
high-volume vendors in Fiscal 2026. 
Centralized Distribution Process 
Our Evansville distribution center is equipped with mechanized processing and product movement equipment. The 
facility utilizes cross docking, store replenishment, and redistribution methods to fill store product requirements. These 
methods may include count verification, price and bar code labeling of each unit (when not performed by the 
manufacturer), redistribution of an order into size assortments (when not performed by the manufacturer) and 
allocation of shipments to individual stores. Throughout packing, allocating, storing and shipping, our distribution 
process is essentially paperless. Merchandise is typically shipped to each store location once per week. For stores 
within the continental United States, a dedicated carrier, with occasional use of common carriers, handles the majority 
of shipments. We leverage these investments with third-party managed software tailored to our specific needs to track 
merchandise during the transportation and distribution process. During Fiscal 2025, 97% of merchandise was received 
into the Evansville distribution center, with a smaller percentage being drop-shipped directly to customers or shipped 
directly to store locations. Additional information about the Company’s distribution center can be found in PART I, 
ITEM 2, “Properties” of this Annual Report on Form 10-K. 

 
 
10 
Leased Store Portfolio 
Our stores are located in high-traffic shopping areas and are generally situated in open-air shopping centers. All stores 
are leased, providing flexibility in our real estate portfolio. On average, our physical stores are approximately 11,600 
square feet. More information about store locations and other properties can be found in PART I, ITEM 2, “Properties” 
of this Annual Report on Form 10-K. 
Disciplined Approach to Capital Management  
We remain focused on funding normal operations without debt. We ended Fiscal 2025 with no debt and $130.7 million 
of Cash, Cash Equivalents and Marketable Securities. Over the last five fiscal years, we have had no debt outstanding 
and have maintained Cash, Cash Equivalents and Marketable Securities of $62 million to $132 million at the end of 
each fiscal year. Management believes this approach increases our ability to make impactful, long-term decisions and 
enhances stakeholder relationships. 
Information Technology 
Our proprietary inventory management and point-of-sale systems (“POS”) provide timely information necessary to 
monitor and control all phases of operations. The POS provides, in addition to other features, full price management, 
real-time sales and product margins (merchandise selling price less the vendor purchase order cost) by product 
category at the store level and customer tracking. Using the POS, both store personnel and centralized merchandising 
staff are able to monitor sales, merchandise margins and promotional effectiveness in real-time. Management believes 
timely access to key business data has enabled the Company to manage promotional intensity effectively and 
positively impact comparable stores Net Sales and inventory turns.  
Our systems provide up-to-date sales and inventory information, and our data warehouse enables our merchandising 
and store operations staff to analyze sales, margin and inventory levels. Using this information, our merchandise 
managers meet regularly with vendors to compare product sales and margins and return on inventory investment 
against previously stated objectives.  
Competition 
The retail footwear business is highly competitive. We believe the principal competitive factors in our industry are 
merchandise selection, price, fashion, quality, location, shopping environment and service. We compete with mass 
merchandisers who offer footwear at aggressive price points, off-price retailers who compete on branded product at 
discount prices, department stores, shoe stores, sporting goods stores and e-commerce retailers. We compete with 
most department stores and traditional shoe stores by offering competitive prices combined with our assortment of 
national brands. We compete with off-price retailers, mass merchandisers and discount stores by offering a wider and 
deeper selection of merchandise. Many of our competitors are significantly larger than we are in terms of Net Sales, 
and many can access the capital markets with greater speed and efficiency than we can. 
Culture and Human Capital Management 
We have built an employee-centric, customer-focused organization designed to compete at the highest levels in the 
retail industry. Our commitment to, and investment in, a strong performance culture is paramount to our long-term 
sustainability and success. 
Our Workforce 
We are firmly committed to providing equal opportunities in all aspects of employment and believe that all individuals 
should be treated with respect and dignity. We are dedicated to attracting, developing, maintaining and supporting an 
inclusive workforce that includes individuals with a wide range of backgrounds, life experiences and cultures. We 
believe that these varied experiences enhance our connection with our diverse customer base and enable us to better 
serve our customers. We hire, promote and compensate our employees based on merit, experience or other work-
related criteria. We do not tolerate harassment or unlawful discrimination. Mandatory annual training for all employees 
empowers the workforce and instills these virtues into our culture. 

 
 
11 
We have clear policies encouraging strong relationships and protecting open lines of communication with management 
at every level. This, coupled with our non-retaliation policy, encourages employees to communicate issues and seek 
immediate redress of those issues if they should arise. 
As of our Fiscal 2025 year end, our workforce identified as 62% female, 37% male and 1% did not identify. Our 
broad-based leadership team, including those who manage and lead our stores and those who lead the Company, 
identified as 50% female and 50% male. With respect to ethnicity, our leadership team identified as 74% Caucasian 
and 26% non-Caucasian. 
Retention 
We believe our employee-centric culture not only supports higher levels of execution and performance, but also has 
led to increased retention of key talent. 
Our store-level training programs provide the foundation for long-term careers and our ability to promote from within. 
We support the first-time jobs for many of our associates where they gain workforce experiences that may grow into 
long-term careers. 
Currently, nearly all of our general managers and nearly all of our district managers who oversee those general 
managers were trained, developed and promoted from within. As of our Fiscal 2025 year end, of our district managers, 
67% have been employed by the Company for more than 20 years. The average tenure of our general managers was 
13 years as of Fiscal 2025 year end. 
Individuals who comprise our leadership team, which includes our named executive officers, vice presidents and 
senior director-level employees, have been employed for an average of 22 years. 
Annually we survey a cross-section of employees on matters involving policy and procedure, organizational structure, 
operating style, commitment to hiring a competent workforce and commitment to integrity and ethical values. Since 
2004, responses to this survey have had an average score of 4.0 to 4.3, with 4 being “agree” and 5 being “strongly 
agree.” 
During Fiscal 2025, we successfully integrated employees from the Rogan’s acquisition into our workforce and 
training programs. 
Employee Benefits 
Among the many ways we seek to serve our employees, we offer a complete range of benefits. These include 
competitive wages and incentives; an employee stock purchase plan with a discount off the fair value of our common 
stock; employer-subsidized medical plans with dental and vision benefits; qualified and unqualified defined 
contribution plans with employer matching contributions; and merchandise discounts, among other benefits. 
Training and Code of Business Conduct and Ethics 
We are dedicated to strengthening our culture and execution through ongoing training for all associates. We are 
uniquely focused on training within our store-level, customer-facing operations. Employees must obtain necessary 
certifications in order to be responsible for the keys to a store and eventually to become a general manager. Our broad-
based training program also engages and educates employees on the following key topics: Code of Business Conduct 
and Ethics (“Code of Ethics”); Insider trading; Non-discrimination and anti-harassment; Cybersecurity awareness and 
responsibility; and Supply chain security. 
More information regarding our approach to conducting business responsibly, including the Company’s guidelines on 
discrimination and harassment, can be found in our Code of Ethics. The Code of Ethics applies to all of our Board 
members, officers and employees, including our principal executive officer and principal financial and accounting 
officer. 
Our Code of Ethics is posted on the investor relations portion of our website at investors.shoecarnival.com/ 
governance/governance-documents. We intend to disclose any amendments to the Code of Ethics by posting such 

 
 
12 
amendments on our website. In addition, any waivers of the Code of Ethics for our Board members or executive 
officers will be disclosed in a Current Report on Form 8-K. 
Safety of our Employees and Security of our Data 
We strive to provide our associates with a safe and healthy work environment. We measure OSHA recordable 
incidents to gauge the success of our safety protocols. During calendar year 2025, we recorded 52 OSHA recordable 
incidents compared to our average incidents over the last five years (2021 to 2025) of 56.2. 
Our strategies to address the ever-expanding complexities of protecting customer and employee data and executing 
our business strategies in an increasingly digital world continue to advance. Our technology department monitors and 
regularly tests compliance with our protocols, provides regular updates to employees and management and conducts 
annual training. More information on our cybersecurity processes can be found in PART I, ITEM 1C, “Cybersecurity” 
of this Annual Report on Form 10-K. 
Number of Employees 
As of our Fiscal 2025 year end, we had approximately 5,000 employees, of which approximately 2,700 were employed 
on a part-time basis. The number of employees fluctuates during the year primarily due to seasonality. None of our 
employees are represented by a labor union. 
Seasonality 
For a discussion of the impact of seasonality on our operating results and business, see PART II, ITEM 7, 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations - Impact of Store Count 
and Seasonality on Quarterly Results.” 
Trademarks 
As of our Fiscal 2025 year end, we own the following federally registered trademarks and service marks: Shoe 
Carnival and associated trade dress and related logos, Y-NOT?, UNR8ED, Solanz, Shoe Perks, SC Work Wear, Shoes 
2U, Laces for Learning, UNBOX WHAT’S POSSIBLE, Shoe Station, Shoe Station Super Store, Shoe Station Select 
and Rogan’s Shoes. We believe these marks are valuable and, accordingly, intend to maintain the marks and the related 
registrations. We are not aware of any pending claims of infringement or other challenges to our right to use these 
marks. 
Environmental 
We seek to minimize our impact on the environment by actively implementing environmentally friendly processes 
throughout our business, including energy efficiency initiatives, waste minimization and the use of recycled materials 
within our supply chain. Our most significant areas of focus are fuel and packaging material used to deliver 
merchandise to our Evansville distribution center and stores; the HVAC and lighting systems in our stores, Evansville 
distribution center and corporate offices; and recycling methods. 
Compliance with current federal, state and local provisions regulating the discharge of materials into the environment 
or otherwise relating to the protection of the environment has not had a material effect upon our capital expenditures, 
earnings or competitive position. We anticipate no material capital expenditures for environmental control facilities 
for Fiscal 2026 or for the near future. 
Available Information 
We make available free of charge through the investor relations portion of our website at www.shoecarnival.com our 
Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and 
amendments to those reports filed or furnished pursuant to Section 13(a) or Section 15(d) of the Securities Exchange 
Act of 1934, as amended (the “Exchange Act”), as soon as reasonably practicable after we electronically file such 
material with, or furnish it to, the SEC. We have included our website addresses throughout this filing as textual 

 
 
13 
references only. The information contained on, or accessible through, any of our websites is not incorporated into this 
Annual Report on Form 10-K. 
This Annual Report on Form 10-K filed with the SEC, including the financial statements and schedules thereto, 
without the accompanying exhibits, is available without charge to shareholders, investment professionals and 
securities analysts upon written request. Requests should be directed to Investor Relations at our corporate 
address. A list of exhibits is included in this Annual Report on Form 10-K, and exhibits are available from the 
Company upon payment to the Company of the cost of furnishing them. 
Information about our Executive Officers  
The following table sets forth certain information with respect to our executive officers as of the date of filing this 
Annual Report on Form 10-K, March 26, 2026: 
 
Name 
Age 
Position 
J. Wayne Weaver 
91 
Chairman of the Board and Director 
Clifton E. Sifford 
72 
Vice Chairman of the Board, Interim President and  
Chief Executive Officer and Director 
Marc A. Chilton 
56 
Senior Executive Vice President - Chief Operating Officer 
W. Kerry Jackson 
64 
Executive Vice President - Chief Financial Officer 
Tanya E. Gordon 
61 
Executive Vice President - Chief Merchandising Officer 
Mr. Weaver has served as our Chairman of the Board since March 1988.  From 1978 until February 1993, Mr. Weaver 
had served as President and Chief Executive Officer of Nine West Group Inc., a designer, developer and marketer of 
women’s footwear.  He has over 50 years of experience in the footwear industry.  Mr. Weaver is a former Director of 
Nine West Group Inc.  Mr. Weaver served as Chairman and Chief Executive Officer of Jacksonville Jaguars, LTD, a 
professional football franchise, until January 2012.   
Mr. Sifford has served as our Vice Chairman of the Board since October 2021 and as our Interim President and Chief 
Executive Officer since February 24, 2026.  From September 2019 to September 2021, Mr. Sifford served as our Vice 
Chairman of the Board and Chief Executive Officer.  Mr. Sifford also served as our President and Chief Executive 
Officer from October 2012 to September 2019 and has been a Director since October 2012.  Mr. Sifford served as our 
Chief Merchandising Officer from October 2012 to March 2016.  From June 2001 to October 2012, Mr. Sifford served 
as our Executive Vice President – General Merchandise Manager and from April 1997 to June 2001, Mr. Sifford 
served as our Senior Vice President – General Merchandise Manager.  Prior to joining us, Mr. Sifford served as 
Merchandise Manager – Shoes for Belk, Inc. 
Mr. Chilton has been employed as our Senior Executive Vice President – Chief Operating Officer since February 
2025.  From February 2023 to February 2025, Mr. Chilton served as our Executive Vice President – Chief Operating 
Officer.  From April 2021 to February 2023, Mr. Chilton served as our Executive Vice President – Chief Retail 
Operations Officer.  From February 2020 to April 2021, Mr. Chilton served as our Senior Vice President – Store 
Administration and Development and from March 2019 to February 2020 served as our Senior Vice President – Store 
Operations and Administration.  Mr. Chilton started with the Company in 1994 as a store manager and has served in 
roles of increasing responsibility in store management and operations since that time, including serving as the Vice 
President of our Northern Division, with approximately one-third of our stores reporting to him, from April 2012 until 
March 2019.   
Mr. Jackson has been employed as our Executive Vice President – Chief Financial Officer since September 2025.  Mr. 
Jackson served as our Chief Financial Officer for 27 years prior to his retirement from the Company in May 2023.  
Mr. Jackson rejoined the Company in June 2025 and served as our Senior Vice President – New Business Development 
from June 2025 until September 2025.  Before his retirement in 2023, Mr. Jackson was our Senior Executive Vice 
President, Chief Financial and Administrative Officer and Treasurer from September 2019 until April 2023 and our 
Chief Administrative Officer from April 2023 until May 2023. Prior to that, Mr. Jackson served as our Senior 
Executive Vice President – Chief Operating and Financial Officer and Treasurer from October 2012 to September 
2019, as our Executive Vice President – Chief Financial Officer and Treasurer from August 2004 to October 2012, as 
our Senior Vice President – Chief Financial Officer and Treasurer from June 2001 to August 2004, as our Vice 

 
 
14 
President – Chief Financial Officer and Treasurer from September 1996 to June 2001, and as our Vice President – 
Controller and Chief Accounting Officer from January 1993 to September 1996. Prior to January 1993, Mr. Jackson 
held various accounting positions with us. Prior to joining the Company in 1988, Mr. Jackson was associated with a 
public accounting firm. 
Ms. Gordon has been employed as our Executive Vice President – Chief Merchandising Officer since April 
2025.  From March 2021 to April 2025, Ms. Gordon served as our Senior Vice President – General Merchandising 
Manager.  From March 2020 to March 2021, Ms. Gordon served as our Vice President – General Merchandising 
Manager and from March 2014 to March 2020, Ms. Gordon served as our Vice President – Divisional Merchandising 
Manager.  In these roles of increasing responsibility, Ms. Gordon was primarily responsible for our women’s, 
children’s and accessories merchandise.  Prior to joining the Company, Ms. Gordon gained merchandising experience 
at retailers Kohl’s and Parisian, among others.  
Our executive officers serve at the discretion of the Board of Directors.  There is no family relationship between any 
of our Directors or executive officers. 
 
ITEM 1A.    RISK FACTORS 
Carefully consider the following risk factors and all other information contained in this Annual Report on Form 10-K 
before making an investment decision with respect to our common stock.  Investing in our common stock involves a 
high degree of risk.  If any of the following risks actually occur, we may not be able to conduct our business as 
currently planned and our financial condition and operating results could be materially and adversely affected.  See 
PART I, “Cautionary Statement Regarding Forward-Looking Information” at the beginning of this Annual Report on 
Form 10-K.  Our risk factors are categorized as follows: Operational and Strategic Risks, Compliance and Litigation 
Risks, Human Capital Risks, Financial and Liquidity Risks and Risks Relating to the Ownership of Our Common 
Stock. 
Operational and Strategic Risks 
 
We may not realize the expected operating results from, and planned growth of, our Shoe Station banner, including 
planned growth and expected inventory reductions, cost savings and synergies from our evolving rebanner strategy.  
Our current growth strategy is based on growing our Shoe Station banner through rebannering stores into Shoe Station 
stores, acquisitions and organic growth and continuing to operate Shoe Carnival stores where customer data supports 
it.   
 
We have rebannered, and are planning to continue to rebanner, Shoe Carnival stores to Shoe Station stores. Over time 
this rebanner strategy has evolved.  Previous expectations were that approximately 70 additional stores would rebanner 
before Back-to-School in Fiscal 2026, with Shoe Station stores then representing 51% of the current store fleet and 
that over 90% of our fleet would operate as a Shoe Station store by the end of Fiscal 2028 with remaining locations 
to be evaluated for potential rebannering, outlet repositioning, or closure. This transition to substantially all Shoe 
Station stores was expected to generate both inventory reductions, as Shoe Station’s merchandising model requires 
less inventory per store, as well as cost savings from reduced dual-brand complexity across merchandising, marketing, 
systems, supply chain and back office.  
 
In evaluating the performance of the 101 stores that were rebannered in Fiscal 2025, particularly Net Sales in the 
second-half of Fiscal 2025, we observed significant variability in in-store sales performance across rebannered 
locations, with some stores performing well and others not achieving anticipated results. As a result, we made the 
strategic decision to slow the pace of store rebanners in Fiscal 2026 from our previously announced timelines, and we 
now expect to rebanner approximately 21 stores during the first half of Fiscal 2026 and to utilize Shoe Station as our 
primary growth vehicle.  We also now expect to continue to operate legacy Shoe Carnival stores in locations supported 
by our CRM customer data.   
 
We continue to expect cost savings and synergies as Shoe Station grows, by incurring less rebanner costs and through 
disciplined expense management.  We also continue to expect inventory reduction as Shoe Station grows and as excess 
inventory not part of our ongoing assortment is sold, of which $50 to $65 million in inventory reduction is expected 
in Fiscal 2026.   
 

 
 
15 
Our ability to execute this evolved strategy will depend, in part, on our ability to:  
 
• 
identify Shoe Carnival stores that will operate better as Shoe Station stores; 
• 
realize the expected operating results from rebannered stores;  
• 
organically grow our Shoe Station physical stores and e-commerce sales channel; 
• 
find suitable acquisition partners that fit into the Shoe Station model; and  
• 
continue to operate our legacy Shoe Carnival physical stores and e-commerce sales channel, efficiently and 
effectively.   
The objectives of this strategy may not be realized within our expected time frames, or at all, and the strategy may 
further evolve.  In addition, the costs incurred to implement this strategy and the promotional intensity required to sell 
through our excess inventory not part of our ongoing assortment may be greater than we anticipate.  Any of these 
impacts could have an adverse effect on our growth, business, results of operations and financial condition. 
 
A failure to increase sales at our existing stores may adversely affect our stock price and affect our results of 
operations.  A number of factors have historically affected, and will continue to affect, our comparable stores Net 
Sales results, including: 
• 
competition; 
• 
timing of holidays, including sales tax holidays; 
• 
general regional and national economic conditions, including inflation; 
• 
inclement weather and/or unseasonable weather patterns; 
• 
consumer trends, including the impact of higher prices on consumer goods; 
• 
the impact of, and regional and national government response to, a crisis; 
• 
fashion trends; 
• 
changes in our merchandise mix; 
• 
our ability to efficiently distribute merchandise; 
• 
timing and type of, and customer response to, sales events, promotional activities or other advertising; 
• 
the effectiveness of our inventory management; 
• 
new merchandise introductions; and 
• 
our ability to execute our business strategy effectively. 
  
Our comparable stores Net Sales results have fluctuated in the past, and in recent years, our Shoe Carnival banner 
comparable stores Net sales have declined, and we believe such fluctuations or declines may continue.  The 
unpredictability of our comparable stores Net Sales may cause our revenue and results of operations to vary from 
quarter to quarter and year to year, and declines in Net Sales or Operating Income may cause our stock price to 
fluctuate significantly.   
We face significant competition in our markets, and we may be unable to compete favorably.  The retail footwear 
industry is highly competitive with few barriers to entry.  We compete primarily with department stores, shoe stores, 
sporting goods stores, e-commerce retailers, off-price retailers and mass merchandisers.  Many of our competitors are 
significantly larger and have substantially greater resources than we do.  Our Gross Profit margin has been a key driver 
of our profitability.  If our competitors become more promotional than we are, or if we match our competitors’ 
promotional intensity, and lower margins are not offset with increased sales or lower operating expenses, our results 
of operations and financial condition may be adversely affected.  
 
Adverse impacts on consumer spending may significantly harm our business and impact our promotional strategies 
and intensity.  The success of our business depends to a significant extent upon the level of consumer spending.  

 
 
16 
Consumer confidence is hypersensitive to a wide variety of influences that may affect the level of consumer spending 
for merchandise that we offer, including, among other factors: 
• 
military conflicts, including war, terrorism, civil unrest, other hostilities and security concerns; 
• 
inflation and tariffs; 
• 
gasoline prices; 
• 
energy costs, which affect home heating and cooling prices; 
• 
general economic and industry conditions and recessionary fears; 
• 
unemployment trends and salaries and wage rates; 
• 
the level of consumer debt; 
• 
consumer credit availability; 
• 
real estate values and foreclosure rates; 
• 
consumer confidence in future economic conditions, including macroeconomic and political uncertainty 
and instability; 
• 
interest rates; 
• 
health care costs; 
• 
tax rates, policies and timing and amounts of tax refunds and other government stimulus; and 
• 
natural disasters, changing weather patterns and catastrophic events, including the possibility of a 
pandemic resurgence. 
 
Any adverse change in these factors, such as a significant increase in gasoline and/or other energy-related prices, could 
result in a decrease in consumer demand for our merchandise.  Reduced consumer demand could result in reduced 
traffic in our stores and to our e-commerce platform and increased selling and promotional expenses and inventory 
markdowns, and could cause us to close underperforming stores, which could result in higher than anticipated closing 
costs.  Reduced demand may result in higher than normal inventory positions across our competitive landscape and 
may limit the prices we can charge for our merchandise and force us to adjust our promotional intensity.  Adverse 
changes in these factors, such as a significant increase in gasoline and/or other energy-related prices, could also 
negatively impact our operating expenses. Any of these factors, including becoming more promotional, could have an 
adverse effect on our business, results of operations and financial condition. 
Failure to successfully manage and execute our marketing and pricing strategies could have a negative impact on 
our business.  Our success and growth are partially dependent on generating customer traffic in order to gain sales 
momentum in our stores and drive traffic to our e-commerce platform.  Effective use of CRM data and successful 
marketing efforts are necessary for us to reach customers through their desired mode of communication.  Our inability 
to accurately predict our customers’ preferences, to utilize their desired mode of communication, or to ensure 
availability of advertised products at effective price points could adversely affect our business and results of 
operations.   
We depend on our key suppliers for merchandise and advertising support, and the loss of any of our key suppliers 
could adversely affect our business.  Our business depends upon our ability to purchase fashionable, name brand and 
other merchandise at competitive prices from our suppliers.   Three branded suppliers, Nike, Skechers and Crocs, 
collectively accounted for approximately 46% of our Net Sales in Fiscal 2025, 48% of our Net Sales in Fiscal 2024 
and 45% of our Net Sales in Fiscal 2023.  Name brand suppliers also provide us with cooperative advertising and 
visual merchandising funds.  Certain key suppliers’ business models are changing and such changes include, but are 
not limited to, increased direct-to-consumer initiatives, changes in planned product allocations and reductions in the 
number of retailers with which they are choosing to do business.  A loss of any of our key suppliers in certain product 
categories or our inability to obtain name brand or other merchandise from suppliers at competitive prices could have 
an adverse effect on our business.  As is common in the industry, we do not have any long-term contracts with our 
suppliers. 

 
 
17 
Changes in the cost, or a disruption in the flow, of imported goods as a result of trade policy and/or tariffs may 
impact our sales and profits.  We rely on imported merchandise to sell in our stores.  Substantially all of our footwear 
product is manufactured overseas, including the merchandise we purchase from domestic vendors and the smaller 
portion we import directly from overseas manufacturers.  Our primary footwear manufacturers are located in China 
and Vietnam.   
In 2025, the United States government’s executive branch announced additional tariffs on goods imported from 
countries that manufacture footwear, including China and Vietnam. These United States tariffs and the response by 
impacted countries has caused, and may continue to cause, uncertainty and disruption in our supply chain. While we 
took actions in Fiscal 2025 to mitigate this uncertainty and disruption, including actions impacting our inventory 
purchases and the prices we charged our customers, there can be no assurance that these pricing and purchasing 
strategies will have similar impacts in future periods or that we will be able to timely implement other strategies or 
that any strategies implemented will be successful. 
The United States Supreme Court’s recent ruling regarding tariffs and the United States executive branch’s reaction 
to that ruling has resulted in considerable uncertainty regarding the scope and duration of current and potential tariffs 
and the impact on us. This uncertainty may result in future increases in the cost of the goods we purchase, changes in 
our ability to acquire merchandise, decreases in our sales and profits, and/or a decrease in our liquidity.  It is also 
possible that if imported merchandise becomes more expensive or unavailable, the transition to alternative sources 
may not occur in time to meet our demands.  Products from alternative sources may be of lesser quality and more 
expensive than those we currently purchase and import.  Any of these impacts could be material to our results of 
operations, cash flow and stock price. 
Our reliance on imported goods is subject to a number of other risks that could impact our sales and profits. Other 
risks associated with our use of imported goods include, but are not limited to: 
• 
disruptions in the flow of imported goods because of factors such as electricity or raw material shortages, 
work stoppages, strikes, political unrest, war, pandemics and natural disasters; 
• 
changes in the political and economic environments in China, Vietnam and other countries which are the 
major manufacturers of footwear; 
• 
import duties, import quotas, anti-dumping duties and other trade sanctions; 
• 
modifications to international trade policy and/or existing trade agreements and other changes affecting 
United States trade relations with other countries; 
• 
problems with oceanic shipping, including shipping container shortages and piracy; 
• 
port congestion at arrival ports causing delays; 
• 
additional oceanic shipping costs to reach non-congested ports; 
• 
inland transit costs and delays resulting from port congestion; 
• 
economic crises and international disputes; 
• 
currency exchange rate fluctuations; 
• 
increases in the cost of purchasing or shipping foreign merchandise resulting from the failure to maintain 
normal trade relations with source countries; 
• 
increases in shipping rates imposed by the trans-Pacific shipping cartel; and 
• 
our non-compliance with the laws and regulations, and changes to such laws and regulations, in the United 
States and the countries where our manufacturers are located, including but not limited to requirements 
relating to shipping security, product safety testing, environmental requirements and anti-corruption laws. 
Any of these risks could impact our ability to acquire merchandise or increase the cost of goods we purchase, which 
could have an adverse effect on our sales and profits. 

 
 
18 
Our failure to identify fashion trends could result in lower sales, higher markdowns and lower gross profits.  Our 
success depends upon our ability to anticipate and react to the fashion tastes of our customers and provide merchandise 
that satisfies consumer demand.  Our failure to anticipate, identify or react appropriately to changes in consumer 
fashion preferences may result in lower sales, higher markdowns to reduce excess inventories and lower gross profits.  
Conversely, if we fail to anticipate or react to consumer demand for our products, we may experience inventory 
shortages, which would result in lost sales and could negatively affect our customer goodwill, our brand image and 
our profitability.  Moreover, our business relies on continuous changes in fashion preferences.  Stagnating consumer 
preferences could also result in lower sales and would require us to take higher markdowns to reduce excess 
inventories. 
Our failure to effectively manage our real estate portfolio may negatively impact our results of operations.  Effective 
management of our real estate portfolio is critical to our omnichannel strategy.  All of our stores are subject to leases 
and are primarily located in open-air shopping centers.  If we fail to effectively implement our real estate strategies or 
negotiate appropriate lease terms or if unforeseen changes arise, the consequences could have an adverse effect on our 
profitability, cash flows and liquidity.  The financial impact of exiting a leased location can vary greatly depending 
on, among other factors, the terms of the lease, the condition of the local real estate market, demand for the specific 
property and our relationship with the landlord, and influencing these factors is difficult.  In addition to rent, we could 
still be responsible for the maintenance, taxes, insurance and common area maintenance (“CAM”) charges for vacant 
properties until the lease commitment expires or is terminated. 
We locate our stores primarily in open-air shopping centers where we believe our customers and potential customers 
shop.  The success of an individual store can depend on favorable placement within a given open-air shopping center 
and the volume of traffic generated by the other retailers in the open-air shopping centers where our stores are located.  
We cannot control the development of alternative shopping destinations near our existing stores or the availability or 
cost of real estate within existing or new shopping destinations.  If one or more of the other retailers located in the 
open-air shopping centers where our stores are located close or leave, or if there is significant deterioration of the 
surrounding areas in which our stores are located, our business may be adversely affected.  In addition, if our store 
locations fail to attract sufficient customer traffic or we are unable to locate replacement locations on terms acceptable 
to us, our business could suffer. 
Various risks associated with our e-commerce platform may adversely affect our business and results of operations.  
E-commerce has been an important sales channel for us.  We sell shoes and related accessories through websites that 
we control, and that are hosted by a leading provider, including www.shoecarnival.com and www.shoestation.com 
and through our related mobile app.  We fulfill substantially all e-commerce orders from our store locations and from 
our Evansville distribution center.  If we are unable to continue to grow our e-commerce sales or effectively manage 
the impact that rebannering our stores might have on our e-commerce sales channel, our sales, comparable stores Net 
Sales and Gross Profit may decline, and our stock price may decrease, any of which could negatively impact our 
results of operations, cash flows and financial condition. 
Our e-commerce operations are subject to numerous other risks that could have an impact on our results of operations, 
including:  
• 
unanticipated operating problems;  
• 
reliance on third-party computer hardware, software and service providers;  
• 
the need to continually invest in technology and security;  
• 
our ability to hire, retain and train personnel to conduct our e-commerce operations;  
• 
diversion of sales from our physical stores;  
• 
our ability to manage any upgrades or other technological changes;  
• 
our ability to provide customer-facing technology systems, including mobile technology solutions, that 
function reliably and provide a convenient and consistent experience for our customers;  
• 
exposure to potential liability for online content;  

 
 
19 
• 
risks related to the failure of the computer systems that operate our e-commerce platform and the related 
support systems, including computer viruses, telecommunication failures and cyberattacks and break-ins 
and similar disruptions; and  
• 
security risks related to our electronic processing and transmission of confidential customer information.   
 
Any significant interruptions in the operations of our third-party providers, over which we have no control, could have 
an adverse effect on our e-commerce operations.  Any breach involving our customer information could harm our 
reputation or result in liability including, but not limited to, fines, penalties and costs of litigation, any of which could 
have an adverse effect on our operating results, financial condition and cash flows.   
Members in our Shoe Perks customer loyalty program account for a significant portion of our sales, and any 
material decline in sales from our Shoe Perks members could have an adverse impact on our results of operations.  
We believe our Shoe Perks rewards program provides our customers with a heightened shopping experience, which 
includes exclusive offers and personalized messaging.  Rewards are earned by making purchases and participating in 
other point earning opportunities that facilitate engagement with our brand.  We remain focused on expanding our 
Shoe Perks enrollment.  In Fiscal 2025, purchases from Shoe Perks members were approximately 78% of our 
comparable stores Net Sales.  If our Shoe Perks members do not continue to shop with us, our sales may be adversely 
affected, which could have an adverse impact on our results of operations.   
We may not be able to successfully execute our strategies to grow our business, which could have an adverse effect 
on our business, financial condition and results of operations.  We plan to continue to invest in omnichannel 
initiatives, which requires a substantial investment in technology, to expand and improve our operating and financial 
systems and expand, train and manage our employee base.  In addition, as we create more opportunities to connect 
with our customers through omnichannel initiatives and as we grow the number of our stores, we may be unable to 
hire a sufficient number of qualified personnel or successfully integrate the omnichannel initiatives or new or acquired 
stores into our business. 
If we fail to successfully grow our business, our business, financial condition or results of operations could be 
adversely affected.  Success will depend on a number of other factors, some of which are out of our control, including, 
among other things: 
• 
the acceptance of our banners and concepts in new markets, including as a result of our rebanner strategy; 
• 
our ability to provide adequate distribution to support growth; 
• 
our ability to source sufficient levels of inventory and profitably sell through existing inventory; 
• 
our ability to resolve downtime or technical issues related to our e-commerce platform, our order 
management and fulfillment systems and all other related systems that support our omnichannel strategy; 
• 
our ability to execute omnichannel advertising and marketing campaigns to effectively communicate our 
message to our customers and our employees; 
• 
our ability to locate suitable store sites and negotiate store leases (for new stores and renewals) on 
favorable terms; 
• 
particularly if we expand into new markets, our ability to open a sufficient number of new stores to provide 
the critical mass needed for efficient advertising and effective brand recognition; 
• 
the availability of financing for capital expenditures and working capital requirements; 
• 
our ability to improve costs and timing associated with opening new stores; and 
• 
the impact of new stores on sales or profitability of existing stores in the same market. 
We may not be able to identify or consummate future acquisitions or achieve expected benefits from or effectively 
integrate future acquisitions.  From time to time, we expect to evaluate selective acquisitions and strategic 
investments.  Future acquisitions involve many risks that could have an adverse effect on our business, results of 
operations or financial condition, including: 

 
 
20 
• 
our ability to identify suitable acquisition candidates, prevail against competing potential acquirers and 
negotiate and consummate acquisitions on terms attractive to us; 
• 
any acquired business not achieving anticipated revenues, earnings, cash flow or market share; 
• 
the potential loss of key employees, vendors or suppliers of the acquired company or adverse effects on 
our existing relationships with our vendors and suppliers; 
• 
the failure of our due diligence procedures to detect material issues related to the acquired business, 
including exposure to legal claims for activities of the acquired business prior to the acquisition; 
• 
unexpected liabilities resulting from the acquisition for which we may not be adequately indemnified; 
• 
the integration of the personnel, operations, logistics, information technologies, communications, 
purchasing, accounting, marketing, administration and other systems and the establishment of internal 
controls into the acquired company’s operations; 
• 
the diversion of management attention and financial resources from our current operations; 
• 
the potential incurrence of debt to fund an acquisition; 
• 
any unforeseen management and operational difficulties; and 
• 
incorrect estimates made in accounting for acquisitions, incurrence of non-recurring charges and write-
offs of significant amounts of goodwill or other assets that could adversely affect our financial results. 
Our inability to achieve the anticipated benefits of any future acquisitions and other investments could adversely affect 
our business, results of operations and financial condition. 
Natural disasters, public health crises, political crises and other catastrophic events or other events outside of our 
control may damage our facilities or the facilities of third parties on which we depend and could impact our supply 
chain and access to customers.  Our facilities, including our Evansville distribution center, our corporate headquarters 
and other offices and our retail stores, and the facilities of our third-party vendors and service providers could suffer 
if affected by:  
• 
natural disasters, such as fires, earthquakes, explosions, hurricanes, power shortages or outages, floods, 
monsoons, ice storms or tornadoes;  
• 
public health crises such as pandemics and epidemics;  
• 
political crises such as terrorism, war, political instability, civil unrest or other conflict; or  
• 
other events outside of our control.  
We currently operate a single distribution center located in Evansville, Indiana.  Virtually all merchandise received 
by our stores is, and will be, shipped through this distribution center.  A disaster occurring at this distribution center 
would be significant and we could be unable to effectively deliver merchandise to our stores for an extended period.  
Disasters occurring at this distribution center, our corporate headquarters and other offices, our retail stores or the 
infrastructure of a key third-party vendor or service provider also could impact our reputation and our customers’ 
perception of our brand.  In the event of a severe disruption resulting from such events, we have contingency plans 
and employ crisis management to respond and recover operations.  Despite these measures, if such an occurrence were 
to occur, our results of operations and financial condition could be adversely affected. 
We could be adversely affected if our information technology systems fail to operate effectively, are disrupted or 
are compromised.  We rely on our information technology systems in operating and monitoring major aspects of our 
business, including sales, warehousing, distribution, purchasing, inventory control, merchandise planning and 
replenishment, point-of-sale support and financial systems.  We regularly make investments to upgrade, enhance or 
replace our systems as well as leverage new technologies to support our operational strategies.  Any delays or 
difficulties with such projects could have an adverse effect on our operational results, financial position and cash 
flows. 

 
 
21 
The reliability and capacity of our information technology systems, and in particular our distribution technology 
operations, are critical to our continued operations, and we rely on both internally developed software and third party 
software and software-as-a-service arrangements to operate it.  Virtually all merchandise received by our stores is, 
and will be, shipped through our distribution center located in Evansville, Indiana.  We fulfill substantially all of our 
e-commerce orders from our store locations and this distribution center.  Given that we have one distribution center, 
virtually any technology disruption there could be significant to our operations.  Our corporate computer network is 
essential to our distribution process.  In addition, we routinely possess sensitive consumer and employee information. 
Customers are also increasingly using mobile devices and applications to shop online and do comparison shopping.  
Despite our precautionary efforts, our information technology systems are vulnerable from time to time to damage or 
interruption from, among other things, natural or man-made disasters, technical malfunctions, inadequate systems 
capacity, power outages, terrorist attacks, computer viruses and security breaches, which may require significant 
investment to fix or replace.  In addition, we are required to comply with increasingly complex regulations designed 
to protect our business and personal data.   
If our distribution center is shut down for any reason, if our information technology systems do not operate effectively 
or if we are the target of attacks or security breaches, we may suffer the loss of critical data and/or our customers’ or 
employees’ personal information, we could incur increased costs associated with implementing additional protections 
and processes, we could incur significantly higher costs and longer lead times associated with distributing our products 
to our stores, our ability to operate our e-commerce platform may be impacted, we could experience other interruptions 
or delays to our operations, we could receive negative media attention or be the subject of lawsuits or regulatory 
actions against us, and our relationships with our customers and employees and our reputation may be harmed, any of 
which could have an adverse effect on our operating and financial performance.   
We outsource certain business processes to third-party vendors and have certain business relationships that subject 
us to risks, including disruptions to our business and increased costs.  We rely on third-party suppliers for our 
merchandise and outsource some of our business processes to third-party vendors, including processes involving our 
e-commerce platform and supply chain.  Our relationships with these business partners expose us to risks, including 
disruptions in our business and increased costs.  In addition, other matters involving our business partners could have 
an adverse effect on our business and financial results.  These include, but are not limited to: 
• 
changes in the public’s perception of the reputation and brand of the business partner as a result of matters 
such as its labor and wage standards, business practices, including their use or misuse of artificial 
intelligence (“AI”) or marketing campaigns;  
• 
our inability to properly manage a business partner relationship;  
• 
any data losses or information security lapses by a business partner that results in the compromise of 
personal information or the improper use or disclosure of sensitive information; and  
• 
any misconduct by a business partner involving matters such as fraud or other improper or unethical 
activities conducted by the business partner or its non-compliance with our policies and procedures or 
with laws and regulations, including laws and regulations regarding the use and safeguarding of 
information and AI, labor practices, environmental, health or safety matters and lobbying or similar 
activities.  
Failure of our business partners to provide adequate services or our inability to arrange for alternative providers on 
favorable terms in a timely manner could disrupt our business, increase our costs or otherwise adversely affect our 
business, our financial results and reputation. 
Failure to maintain positive brand perception and recognition could have a negative impact on our business.  
Maintaining a good reputation is critical to our business.  In recent years, there has been a marked increase in the use 
of social media platforms, including blogs, chat platforms, social media websites and other forms of internet-based 
communications that provide access to a broad audience of consumers and other persons.  The popularity of social 
media and other consumer-oriented technologies has increased the speed and accessibility of information 
dissemination.  If we are unable to quickly and effectively respond to the dissemination of negative information about 
us via social media or any other incidents negatively impacting our reputation and brand, we may suffer declines in 
customer loyalty and traffic and we may experience vendor relationship issues and other issues, regardless of the 

 
 
22 
information’s accuracy, all of which could negatively affect our financial results.  In addition, we frequently use social 
media to communicate with customers and the public in general.  Failure to use social media effectively could 
negatively impact our brand value and revenues. 
Emerging technologies may create disruption to our operations and the retail industry.  New and emerging 
technologies may enable new approaches or choices for how our customers procure goods and services and pay for 
those goods and services and how we serve our customers.  We may be unable to quickly adapt to rapid change 
resulting from AI, blockchain, Internet of Things, including voice and smart home devices, and other advanced 
technologies.  We may not timely or effectively develop or enhance our business processes to take advantage of these 
emerging technological trends, or our competitors may be able to develop or enhance their business processes sooner 
or more effectively, which could have an adverse effect on our business, reputation, results of operations, financial 
position and cash flows. 
In addition, we are making investments in certain AI tools and solutions to utilize in our business. The rapid 
advancement of these technologies presents opportunities for us, but there are risks associated with the development 
and deployment of AI. Our AI-related efforts, including those of our business partners, may give rise to risks related 
to accuracy, harmful bias, discrimination, intellectual property infringement, data privacy and cybersecurity, among 
others. In addition, we may be subject to new or enhanced governmental or regulatory scrutiny, litigation or other 
liability and ethical concerns, and negative consumer perceptions as to the use of automation and AI, which could 
adversely affect our business, reputation or financial results.  Any inadequacy in or failure to comply with our AI 
policies and procedures, which are continuing to develop as AI evolves and our use of it evolves, or with emerging 
laws, regulations and standards governing AI use could cause our technology not to operate as intended or to produce 
outcomes that could have an adverse effect on our business, reputation, results of operations, financial position and 
cash flows. 
Our quarterly operating results can fluctuate due to seasonality, weather conditions and other factors.  Our 
quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as a 
result of seasonal variances, weather conditions and the timing of sales and costs associated with opening new stores 
and closing existing stores. 
We have three distinct peak selling periods: Easter, back-to-school and Christmas.  To prepare for our peak shopping 
seasons, we must order and keep in stock significantly more merchandise than we would carry during other periods 
of the year.  Reductions in demand for our merchandise during these peak shopping seasons could require us to sell 
excess inventory at a substantial markdown, which could reduce our Net Sales and margins and negatively affect our 
profitability.  Our operating results depend significantly upon the sales generated during these periods, and our 
quarterly results may be impacted by calendar shifts of holiday or seasonal periods.   
We also increase our inventory levels to offer styles particularly suited for the relevant season, such as sandals in the 
early summer season and boots during the winter season.  If the weather conditions for a particular season vary 
significantly from those typical for such season, such as an unusually cold early summer or an unusually warm winter, 
consumer demand for the seasonally appropriate merchandise that we have available in our stores has been in the past, 
and in the future could be, adversely affected, which could negatively impact Net Sales and margins.  Lower demand 
for seasonally appropriate merchandise may leave us with an excess inventory of our seasonally appropriate products, 
forcing us to sell these products at significantly discounted prices and adversely affecting our Net Sales, margins and 
operating cash flow. 
Conversely, if weather conditions permit us to sell our seasonal product early in the season, this may reduce inventory 
levels needed to meet our customers’ needs later in that same season.  Consequently, our results of operations are 
highly dependent on somewhat predictable weather conditions and our ability to react to changes in weather 
conditions. 
Other factors that may affect our quarterly results of operations include: 
• 
fashion trends; 
• 
the timing and amount of income tax refunds to customers; 
• 
the effectiveness of our inventory management and promotional intensity; 

 
 
23 
• 
changes in general economic conditions, including inflation, gasoline and energy prices, and consumer 
spending patterns; and 
• 
actions of competitors or co-tenants. 
If our future quarterly results fail to meet the expectations of research analysts, then the market price of our common 
stock could decline substantially. 
We are exposed to physical and financial risks related to the uncertainty of climate change.  A changing climate 
creates uncertainty and could result in broad changes, both physical and financial in nature, to our retail, distribution 
and corporate locations.  These impacts could include, but are not limited to:  
• 
population shifts;  
• 
changes in the level of annual rainfall;  
• 
changes in the overall average temperature; and  
• 
changes to the frequency and severity of weather events such as hurricanes and other wind related events, 
thunderstorms, tornadoes and ice storms that can damage our facilities and impact our supply chain and 
distribution channels.   
Such changes could impact us in a number of ways including limiting available real estate; changing the demographics 
of our customer base and employees; increasing the likelihood of capital expenditures to replace damaged 
infrastructure; and increasing the cost of insurance. 
Compliance and Litigation Risks 
Failure to protect the integrity and security of individually identifiable data of our customers and employees could 
expose us to litigation and damage our reputation.  We receive and maintain certain personal, sensitive and 
confidential information about our customers, vendors and employees.  The collection and use of this information are 
regulated and are subject to certain contractual restrictions in third-party contracts.  Non-compliance with these 
regulations and contractual restrictions may subject us to fines, penalties, restrictions and expulsion from credit card 
acceptance programs and civil liability.  Although we have implemented processes to collect and protect the integrity 
and security of this personal information, there can be no assurance that this information will not be obtained by 
unauthorized persons, or collected or used inappropriately, including as a result of cybersecurity breaches, acts of 
vandalism, computer viruses, credit card fraud or phishing.  Advanced cybersecurity threats are persistent and continue 
to evolve, making them increasingly difficult to identify and prevent.  If our security and information systems or the 
systems of our employees or external business partners are compromised or our employees or external business 
partners fail to comply with these laws and regulations and this information is obtained by unauthorized persons, or 
collected or used inappropriately, our reputation, as well as our operations and financial results, could be negatively 
affected and litigation or regulatory action against us or the imposition of costs, fines or other penalties could also 
occur.  As privacy and information security laws and regulations change, we may incur additional costs to remain in 
compliance. 
We may not have adequate insurance coverage for all potential liabilities.  Natural risks, as well as other hazards 
associated with our operations, can result in personal injury, severe damage or destruction to our owned assets, 
leasehold improvements and inventory, suspension of our operations, and cybersecurity breaches.  Our insurance 
covers costs relating to specified, limited matters, such as events involving casualty losses and property losses due to 
fire and windstorms, as well as securities litigation and certain cybersecurity incidents, but does not cover other events 
such as acts of war or terrorist attacks.  We maintain an amount of insurance protection we believe is appropriate, but 
there can be no assurance that the amount of insurance will be sufficient or effective under all circumstances and 
against all hazards or liabilities to which we may be subject.  A claim for which we are not adequately insured could 
have an adverse effect on our financial condition.  Further, due to the cyclical nature and a hardening of the insurance 
markets, we cannot provide assurance that insurance coverage will continue to be available on terms similar to those 
presently in place. 
We are subject to periodic litigation and other regulatory proceedings, which could result in the unexpected 
expenditure of time and resources.  We are a defendant from time to time in lawsuits and regulatory actions relating 

 
 
24 
to our business.  Due to the inherent uncertainties of litigation and regulatory proceedings, we cannot accurately predict 
the ultimate outcome of such proceedings.  An unfavorable outcome could have an adverse effect on our business, 
financial condition and results of operations.  In addition, regardless of the outcome of any litigation or regulatory 
proceedings, such proceedings are expensive and will require us to devote substantial resources and executive time to 
defend, thereby diverting management’s attention and resources that are needed to successfully run our business. 
Human Capital Risks 
 
Our failure to manage key executive succession and retention could adversely affect our business.  Our business 
would be adversely affected if we fail to retain key executives, to adequately plan for the succession of members of 
our executive management team, or attract new members to our executive management team, including a permanent 
Chief Executive Officer.   
 
Mr. Clifton E, Sifford, the Vice Chairman of our Board and our former President and Chief Executive Officer, has 
served as our Interim President and Chief Executive Officer since February 24, 2026.   Mr. Sifford was appointed to 
this role following the separation of our previous President and Chief Executive Officer.  Mr. Sifford is expected to 
continue to serve in this role until a permanent successor is identified. This change in executive leadership may result 
in changes and/or disruptions to our operations, including organizational changes or changes in business strategy. We 
can provide no assurances that any such changes will be beneficial or will have the desired impact. Additionally, 
during this transition period, substantial effort and time will be invested by our Board and by our executive 
management team in finding a permanent President and Chief Executive Officer, which may divert attention from 
other matters.  
 
We have succession plans in place for other members of our executive management team, which we continue to review 
and update, and we have employment agreements with certain key executive officers.  These plans and agreements do 
not guarantee the continued employment of current executive officers or that we will be able to find suitable 
management personnel to replace departing executive officers on a timely basis. 
Our failure to attract and retain qualified personnel and control labor costs could adversely affect our business.  
Our business model requires us to train, motivate and manage our employees and to attract, motivate and retain 
additional qualified managerial and merchandising personnel.  Our ability to control costs and meet our labor needs 
is subject to external factors such as unemployment levels, prevailing wage rates paid by those with whom we compete 
for talent, health care and minimum wage legislation, changing demographics and general wage inflationary pressure.  
If we are unable to attract and retain quality sales associates and management, embrace automation, such as robot, 
artificial intelligence, and self-checkout technology, as necessary, or if market conditions or changes to minimum 
wage laws result in the need for higher wages paid to employees, our ability to meet our growth goals or to sustain 
expected levels of profitability may be compromised and our financial condition, results of operations and cash flows 
may be adversely affected.  
Financial and Liquidity Risks 
We will require significant funds to implement our business strategy and meet our other liquidity needs.  We may 
not generate sufficient cash flow from operations or obtain sufficient borrowings under our credit agreement to finance 
our business strategy, including our rebanner strategy, and meet our other liquidity needs.  Failure to generate or raise 
sufficient funds may require us to modify, delay or abandon some of our future growth or expenditure plans.  We may 
utilize our credit agreement to fund working capital, including inventory purchases, and special purpose standby letters 
of credit, as needed.  Significant decreases in cash flow from operations could result in our borrowing under the credit 
agreement to fund operational needs.  If we borrow funds under our credit agreement and interest rates materially 
increase, our financial results could be adversely affected. 
Financial market volatility could have an adverse effect on the sources and costs of financing available to us.  The 
capital and credit markets have experienced, and may continue to experience, volatility and disruption, which could, 
among other impacts, make obtaining other sources of debt more difficult and increase our borrowing costs or limit 
other potential sources of financing available to us. 

 
 
25 
If our long-lived assets become impaired, we may need to record significant non-cash impairment charges.  
Periodically, we review our long-lived assets for impairment whenever economic events or changes in circumstances 
indicate that the carrying value of an asset may not be recoverable, and certain intangible assets, such as goodwill and 
non-amortizing trade names, are evaluated annually regardless of triggering events.  Significant negative industry or 
general economic trends, disruptions to our business and unexpected significant changes or planned changes in our 
use of the assets (such as store relocations or closures) have resulted, and in the future may result, in impairment 
charges.  Any such impairment charges, if significant, would adversely affect our financial position and results of 
operations. 
Failure to maintain effective internal control over financial reporting could result in a loss of investor confidence 
in our financial reports and have an adverse effect on our stock price.  We must continue to document, test and 
evaluate our internal control over financial reporting in order to satisfy the requirements of Section 404 of the 
Sarbanes-Oxley Act of 2002, which requires annual reports by management regarding the effectiveness of our internal 
control over financial reporting and a report by our independent registered public accounting firm attesting to the 
effectiveness of our internal control over financial reporting.  We have expended, and expect that we will continue to 
expend, significant management time and resources documenting and testing our internal control over financial 
reporting.  If we conclude in future periods that our internal control over financial reporting is not effective, it could 
result in lost investor confidence in the accuracy, reliability and completeness of our financial reports.  Any such 
events could have an adverse effect on our stock price. 
Risks Relating to the Ownership of Our Common Stock 
We are controlled by our principal shareholders.  J. Wayne Weaver, our Chairman of the Board of Directors, and 
his spouse together beneficially own approximately 31.7% of our outstanding common stock.  In addition, Mr. 
Weaver's adult daughter is the sole trustee of several grantor retained annuity trusts and, as a result, beneficially owns 
less than 5% of our outstanding common stock held by such trusts.  Accordingly, the Weaver family is able to exert 
substantial influence over our management and operations.  In addition, their interests may differ from, or be opposed 
to, the interests of our other shareholders, and their ownership may have the effect of delaying or preventing a change 
in control that may be favored by other shareholders. 
Perception of the overall retail industry and other macroeconomic conditions may impact our stock price and 
operations.  The retail industry continues to evolve and undergo structural change.  This evolution and structural 
change have resulted in the bankruptcy and/or reorganization of various footwear specific and other publicly traded 
retailers.  Despite our best efforts to differentiate our business model and processes, our stock price has fluctuated as 
a result of perceptions of the overall retail environment and investor confidence in the retail sector.  The volatility in 
our stock price could be exacerbated by macroeconomic conditions that affect the market generally or our industry in 
particular and could have the effect of diverting management’s attention and could harm our business.  We cannot 
provide any assurance that perception of the retail industry overall and other macroeconomic conditions will not 
continue to impact our stock price or our ability to engage business partners on terms acceptable to us. 
Our stock price may be volatile and could decline substantially.  The stock market has, from time to time, experienced 
extreme price and volume fluctuations.  Many factors may cause the market price for our common stock to decline, 
including: 
• 
operating results failing to meet the expectations of securities analysts or investors in any quarter; 
• 
downward revisions in securities analysts’ estimates; 
• 
material announcements by us or our competitors; and 
• 
the other risk factors cited in this Annual Report on Form 10-K. 
The price of our common stock may decline and the value of any investment in our common stock may be reduced 
regardless of our performance.  In the past, companies that have experienced volatility in the market price of their 
stock have been the subject of securities class action litigation.  If we become involved in securities class action 
litigation in the future, it could result in substantial costs and diversion of management attention and resources, thus 
harming our business. 

 
 
26 
We cannot guarantee that we will continue to make dividend payments or that we will repurchase stock pursuant 
to our stock repurchase program.  Our Board of Directors determines if it is in our best interest to pay a dividend to 
our shareholders and the amount of any dividend and declares all dividend payments.  In the future, our results of 
operations and financial condition may not allow for a dividend to be declared, or the Board of Directors may decide 
not to continue to declare dividends.  In addition, our current share repurchase program authorizes the purchase of up 
to $50 million of our common stock through December 31, 2026.  However, we are not obligated to make any 
purchases under the share repurchase program and the program may be amended, suspended or discontinued at any 
time. 
Provisions of our organizational documents and Indiana law might deter acquisition bids for us.  Our Amended 
and Restated Articles of Incorporation, our By-Laws and Indiana corporate laws contain provisions that may 
discourage other persons from attempting to acquire control of us, including, without limitation, a Board of Directors 
that has staggered three-year terms for its members, supermajority voting provisions, restrictions on the ability of 
shareholders to call a special meeting of shareholders and advance notice requirements in connection with shareholder 
proposals or director nominations.  Additionally, the Board of Directors has the authority to issue preferred stock in 
one or more series without the approval of the holders of our common stock.  Further, Indiana corporate law contains 
business combination provisions that, in general, prohibit for five years any business combination with a beneficial 
owner of 10% or more of our common stock unless the holder’s acquisition of the stock was approved in advance by 
our Board of Directors.  Indiana corporate law also contains control share acquisition provisions that limit the ability 
of certain shareholders to vote their shares unless their control share acquisition is approved.  In certain circumstances, 
the fact that corporate devices are in place that inhibit or discourage takeover attempts could reduce the market value 
of our common stock. 
 
 
 

 
 
27 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 
None. 
ITEM 1C.  CYBERSECURITY 
Risk Management and Strategy 
Daily, we are threatened by system intrusions, social engineering attempts and web application attacks.  These threats 
and attempts are directed at payment data, employee credentials, system passwords and personal information.  We 
have developed and implemented a risk-based framework to address them.  We consider cybersecurity a top risk 
within our enterprise risk management protocol, which is subject to oversight by our Board of Directors. 
Our risk-based processes, as designed, seek to maintain physical, administrative and technical controls that protect the 
confidentiality, integrity and availability of our information systems and information stored on our network, including 
customer information, personal information, intellectual property and proprietary information. 
We use the National Institute of Standards and Technology Cybersecurity Framework (the “NIST CSF”) as a guideline 
for our cybersecurity framework. This does not imply that we meet any technical standards, specifications or 
requirements under the NIST CSF, only that we use the NIST CSF as a framework to help us identify, assess and 
manage cybersecurity risks related to our business.  Our policies for overall general information technology controls 
are also influenced by the Control Objectives for Information and Related Technologies, which align with the NIST 
CST. 
Our key cybersecurity processes are organized into four primary categories:  
• 
Outage and access: these processes address system intrusion and credential and password threats and 
risks; 
• 
Payment and loyalty rewards: these processes protect the information of our customers; 
• 
Personal data: these processes protect the payroll and healthcare data of our current and former employees 
and vendor information; and 
• 
Vendor partner security: these processes review the infrastructure and security processes of vendor 
partners that process transactions, provide cloud-based solutions and provide the backbone for our data 
flow. 
Key elements of our cybersecurity processes include, but are not limited to, the following: 
• 
Firewalls, data encryption and tokenization, multifactor authentication and data backup, among other 
safeguarding tactics; 
• 
Routine tests of our back up processes, the physical security of our data storage and access to systems via 
penetration testing;  
• 
A security team principally responsible for managing (1) our cybersecurity risk assessment processes, (2) 
our security controls, and (3) our response to cybersecurity incidents; 
• 
Training and testing of the diligence and awareness of our employees regarding social engineering email 
and other cybersecurity schemes and risks;  
• 
Engaging third-party cybersecurity companies periodically to assess our cybersecurity posture and assist 
with identifying and remediating cybersecurity risks; and  
• 
Contractual commitments from vendor partners and a review of controls at vendor partners via System 
and Organization Controls reports. 

 
 
28 
Governance 
Our Board of Directors oversees and guides our business and oversees our exposure to major risks.  As stated in its 
charter, our Board of Directors has delegated to the Audit Committee, which currently includes the Board members 
with cybersecurity acumen, the responsibility for Board-level oversight of cybersecurity risk.  As part of its oversight 
role, the Audit Committee receives reports about our protocols, material threats or incidents and other developments 
related to cybersecurity.   
These cybersecurity reports are provided to our Audit Committee at least annually, and these reports are delivered by 
our Senior Vice President and Chief Information Officer (“CIO”).  Our CIO has over 35 years of experience with our 
information systems and is versed in cybersecurity frameworks and best practices.  A security committee assists the 
CIO with developing controls, selecting vendor partners, identifying emerging threats and implementing best practices 
within our risk-based framework.  Our security team is comprised of professionals with cybersecurity certifications 
and specialized training.  Our CIO addresses how we allocate capital resources to our cybersecurity processes with 
our executive leadership team, which includes our Interim Chief Executive Officer, Chief Operating Officer, Chief 
Merchandising Officer and Chief Financial Officer.  The CIO reports directly to our Chief Operating Officer.  
Process to Access, Identify and Manage Material Risks from Cybersecurity Threats 
When a cybersecurity incident occurs or we identify a vulnerability, our CIO and our security committee, which is 
described in more detail under “Governance” above, are responsible for leading the initial risk assessment, and 
external experts may also be engaged and our Audit Committee or full Board may also be consulted.  If a breach of 
our control structure were to occur, our executive leadership team, Audit Committee and counsel would be briefed by 
the CIO and a determination would be made on whether such issue is material to warrant disclosure. 
As of January 31, 2026, we have not identified any risks from cybersecurity threats that have materially affected or 
are reasonably likely to materially affect us, including our operations, business strategy, results of operations, cash 
flow or financial condition. 
Even with our current control processes and a continuous improvement mindset, cybersecurity threats constantly 
evolve.  If the measures we have employed were to fail, or if a breach were to occur, it could result in impairment or 
loss of critical functions, such as the operation of our e-commerce websites, our Evansville distribution center, our 
corporate network and/or our point-of-sale systems, as examples.  Additionally, confidential information could be 
compromised, or we could be defrauded or ransomed for a material amount of funds.  Any of these outcomes could 
negatively affect our reputation and customer loyalty.  The ultimate effects of a breach or loss in function or 
confidential information are difficult to quantify with any certainty, but such loss may be partially limited through 
insurance.  See “Risk Factors—We could be adversely affected if our information technology systems fail to operate 
effectively, are disrupted or are compromised”, “—Various risks associated with our e-commerce platform may 
adversely affect our business and results of operations”, “—We outsource certain business processes to third-party 
vendors and have certain business relationships that subject us to risks, including disruptions to our business and 
increased costs” and “—Failure to protect the integrity and security of individually identifiable data of our customers 
and employees could expose us to litigation and damage our reputation” in PART I, ITEM 1A of this Annual Report 
on Form 10-K, which risk factors are incorporated by reference into this section of this Annual Report on Form 10-
K. 

 
 
29 
ITEM 2.    PROPERTIES 
Physical Stores 
As of our Fiscal 2025 year end, we leased our 426 stores located across 35 states and Puerto Rico.  Approximately 
98% of the leases for our existing stores provide for fixed minimum rentals and approximately 50% provide for 
contingent rental payments based upon various specified percentages of sales.  Certain leases also contain escalation 
clauses for increases in minimum rentals, operating costs and taxes.   
Our stores utilize between 8,000 and 20,000 square feet of leased space.  The sales area comprises substantially all 
(greater than 80%) of our typical gross store footprint.  
Following is a roll forward of our leased locations over the last five years: 
 
 
Historical Store Count 
 
Fiscal Years 
2025 
 
2024 
 
2023 
 
2022 
 
2021 
 
Stores open at the beginning of the year 
430 
400 
397 
393 
383 
New store openings 
1 
4 
5 
4 
1 
Stores acquired 
0 
28 
0 
0 
21 
Permanently closed 
(5 ) 
(2 ) 
(2 ) 
0 
(12 ) 
Stores open at the end of the year 
426 
430 
400 
397 
393 
Stores relocated 
0 
2 
0 
0 
2 
Stores rebannered 
101 
10 
0 
0 
0 
We performed a store improvement plan that was completed in Fiscal 2021.  As part of that plan, we identified 
underperforming stores and worked to address these stores' performance through renegotiation of lease terms, 
relocation, or closure.  While we continue to actively monitor our store portfolio, we do not expect any further 
significant closures over the next several years. 
The following table identifies the number of our stores in each state and Puerto Rico as of our Fiscal 2025 year end: 
 
State/Territory 
 
 State/Territory 
 
 
Alabama 
22 Nebraska 
2 
Arizona 
3 New York 
2 
Arkansas 
10 North Carolina 
18 
Colorado 
3 North Dakota 
3 
Delaware 
1 Ohio 
18 
Florida 
32 Oklahoma 
7 
Georgia 
22 Pennsylvania 
9 
Idaho 
4 Puerto Rico 
5 
Illinois 
32 South Carolina 
11 
Indiana 
26 South Dakota 
2 
Iowa 
11 Tennessee 
19 
Kansas 
5 Texas 
47 
Kentucky 
12 Utah 
2 
Louisiana 
11 Virginia 
6 
Michigan 
13 West Virginia 
6 
Minnesota 
2 Wisconsin 
27 
Mississippi 
9 Wyoming 
1 
Missouri 
22 Total Stores 
426 
Montana 
1 
 

 
 
30 
Distribution Center 
Our 410,000 square foot distribution center is located in Evansville, Indiana.  This facility can support the processing 
and distribution needs for approximately 470 stores.  With additional resources added, including our right to expand 
the facility by 200,000 square feet, the current location could provide processing capacity for approximately 650 
stores.  We lease the facility from a third party.  The initial lease term expires in 2034 and contains renewal options.   
Corporate Headquarters and Support Center 
We lease our corporate headquarters located in Fort Mill, South Carolina and own our office located in Evansville, 
Indiana. 
ITEM 3.    LEGAL PROCEEDINGS  
From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our financial position or results of operations. 
ITEM 4.    MINE SAFETY DISCLOSURES 
Not applicable.  

 
 
31 
PART II 
ITEM 5.    MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES 
Market Information and Holders 
Our common stock is quoted on The Nasdaq Stock Market LLC under the trading symbol “SCVL.”  As of March 20, 
2026, there were approximately 111 holders of record of our common stock.  We did not sell any unregistered equity 
securities during Fiscal 2025, Fiscal 2024 or Fiscal 2023.   
 
Cash Dividends 
During Fiscal 2025, we paid quarterly cash dividends of $0.15 per share for all four fiscal quarters.  The declaration 
and payment of any future dividends are at the discretion of the Board of Directors and will depend on our results of 
operations, financial condition, business conditions and other factors deemed relevant by our Board of Directors.   
On March 3, 2026, the Board of Directors increased the quarterly cash dividend from $0.150 to $0.170 per share, an 
increase of 13.3%, for the first quarter of Fiscal 2026.  The quarterly cash dividend of $0.170 per share will be paid 
on April 20, 2026 to shareholders of record as of the close of business on April 6, 2026. 
Issuer Purchases of Equity Securities 
We did not repurchase any shares of our common stock under our Board-approved share repurchase program during 
the fourth quarter of Fiscal 2025.  For a discussion of our share repurchase program, see “Share Repurchase Program” 
in PART II, ITEM 7, “Management's Discussion and Analysis of Financial Condition and Results of Operations – 
Liquidity and Capital Resources” of this Annual Report on Form 10-K. 
Throughout Fiscal 2025, we issued treasury shares to certain employees upon the vesting of restricted stock units and 
performance stock units and for other stock awards, and to our non-employee directors upon the issuance of service-
based restricted stock awards.  We also repurchased 104,759 shares of common stock as a result of our withholding 
shares or allowing our employees to deliver shares to us for the income taxes resulting from the vesting of certain 
share-settled equity awards.  We intend to continue issuing shares out of treasury to meet these needs. 
The following table summarizes our repurchase activity during the fourth quarter of Fiscal 2025:  
Issuer Purchases of Equity Securities 
 
 
 
 
 
Total Number 
 
Approximate 
 
 
 
 
 
 
Of Shares 
 
Dollar Value 
 
 
 
 
 
 
Purchased 
 
of Shares 
 
 
Total 
 
 
 
as Part 
 
that May Yet 
 
 
Number 
 
Average 
 
of Publicly 
 
Be Purchased  
 
of Shares 
 
Price Paid 
 
Announced 
 
Under 
 
Period 
Purchased(1) 
 
per Share 
 
Programs(2) 
 
Programs(2) 
 
November 2, 2025 to November 29, 2025 
0
$ 
0.00 
0 
$ 
50,000,000
November 30, 2025 to January 3, 2026 
3,313
$ 
16.88 
0 
$ 
50,000,000
January 4, 2026 to January 31, 2026 
0
$ 
0.00 
0 
$ 
50,000,000
3,313
 
0 
 
(1) 
3,313 shares were withheld by us in connection with employee payroll tax withholding upon the vesting 
of stock-based compensation awards that were settled in shares. 
(2) 
On December 10, 2025, our Board of Directors authorized a new share repurchase program (the “2026 
Share Repurchase Program”) for up to $50.0 million of our outstanding common stock, effective January 
1, 2026 and expiring on December 31, 2026.  The 2026 Share Repurchase Program replaced the prior 
$50.0 million share repurchase program that was authorized in December 2024 and expired in accordance 
with its terms on December 31, 2025. 

 
 
32 
Credit Agreement's Impact on Share Repurchases and Dividends 
Our amended and restated credit agreement, dated as of March 23, 2022 (our “Credit Agreement”), contains certain 
restrictions on our ability to pay cash dividends and to repurchase shares of our common stock.  However, as long as 
our consolidated EBITDA is positive and there are either no or low borrowings outstanding under the Credit 
Agreement, we expect these restrictions would have no impact on our ability to pay cash dividends or execute share 
repurchases from cash on hand.  The Credit Agreement stipulates that cash dividends and share repurchases of $15 
million or less per fiscal year can be made without restriction as long as there is no default or event of default before 
and immediately after such distributions. We are also permitted to pay cash dividends or repurchase shares of our 
common stock in excess of $15 million in a fiscal year provided that (a) no default or event of default exists before 
and immediately after the distribution, and (b) on a proforma basis, the ratio of (i) the sum of (A) our consolidated 
funded indebtedness plus (B) three times our consolidated rental expense to (ii) the sum of (A) our consolidated 
EBITDA plus (B) our consolidated rental expense is less than 3.5 to 1.0.  See Note 10 - “Debt” in our Notes to 
Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for more 
information regarding the Credit Agreement.  
ITEM 6.    [RESERVED] 
 

 
 
33 
ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS 
The following discussion of our financial condition and results of operations (the “MD&A”) should be read together 
with our consolidated financial statements and notes to those statements included in PART II, ITEM 8 of this Annual 
Report on Form 10-K.  This section of this Annual Report on Form 10-K generally discusses Fiscal 2025 and Fiscal 
2024 and year-over-year comparisons between Fiscal 2025 and Fiscal 2024.  A discussion of Fiscal 2024 and year-
over-year comparisons between Fiscal 2024 and Fiscal 2023 that are not included in this Annual Report on Form 10-
K can be found in PART II, ITEM 7, “Management’s Discussion and Analysis of Financial Condition and Results of 
Operations” in our Annual Report on Form 10-K for our fiscal year ended February 1, 2025, filed with the SEC on 
March 21, 2025.  At the end of this section of this Annual Report on Form 10-K, we have included historical data for 
the past five fiscal years to facilitate trend analysis of key data reported in our consolidated financial statements and 
other select operating data.  
Overview of Our Business  
Shoe Carnival, Inc. is one of the nation’s largest omnichannel sellers of footwear for the family, and our goal is to be 
the leading family footwear retailer in the United States.  Our product assortment, whether shopping in a physical 
store or through our e-commerce sales channel, is primarily branded footwear and includes dress and casual shoes, 
sandals, boots, work, and a wide assortment of athletic shoes.  We carry shoes in two general categories – athletics 
and non-athletics with subcategories for men’s, women’s and children’s and we also carry certain accessories.  In 
addition to our physical stores, through our e-commerce sales channel, customers can purchase the same assortment 
of merchandise in all categories of footwear with expanded options in certain instances. During Fiscal 2025, we 
operated two banners: Shoe Carnival and Shoe Station.  For a description of these two banners, including the in-store 
environment, target customer and product assortment, see PART I, ITEM 1 of this Annual Report on Form 10-K. 
 
As of our Fiscal 2025 year end, we operated 426 stores across 35 states and Puerto Rico, consisting of 144 Shoe 
Station locations and 282 Shoe Carnival locations. As more fully described in PART I, ITEM 1 of this Annual Report 
on Form 10-K, at the end of Fiscal 2025, Shoe Station bannered stores represented approximately 34% of our total 
store fleet, compared to approximately 10% at the end of Fiscal 2024. During Fiscal 2025, we rebannered 101 stores 
into Shoe Station stores, consisting of 73 Shoe Carnival stores and all 28 Rogan’s stores. 
 
On November 13, 2025, we announced that our Board of Directors unanimously approved changing our corporate 
name to Shoe Station Group, Inc., subject to shareholder approval at our Annual Meeting of Shareholders in June 
2026. That proposed name change remains on the June 2026 agenda.  The proposed corporate name change to Shoe 
Station Group, Inc. reflects the Board’s conviction that the Shoe Station concept is our primary long-term growth 
vehicle.  
Store Portfolio and Our Banner Strategy 
The following tables set forth our physical store count for Fiscal 2025 and Fiscal 2024, as impacted by store rebanners, 
acquisitions, store openings and store closures. 
      
 
January 31, 2026 
 
 
Beginning  
 
 
Permanently  
 
 
End of 
 
Banner 
of Period 
 
Opened 
 
Acquired 
 
Closed 
 
Rebannered  
Period 
 
Shoe Carnival 
360 
0 
0 
(5 ) 
(73 ) 
282 
Shoe Station 
42 
1 
0  
0 
101 
144 
Rogan's 
28 
0 
0  
0 
(28 ) 
0 
 
 
February 1, 2025 
 
 
Beginning  
 
 
Permanently  
 
 
End of 
 
Banner 
of Period 
 
Opened 
 
Acquired 
 
Closed 
 
Rebannered  
Period 
 
Shoe Carnival 
372 
0 
0 
(2 ) 
(10 ) 
360 
Shoe Station 
28 
4 
0  
0 
10 
42 
Rogan's 
0 
0 
28 
0 
0 
28 

 
 
34 
 
As stated above, during Fiscal 2025, we rebannerd 101 stores into Shoe Station stores.  Over time this rebanner 
strategy has evolved.  Previous expectations were that approximately 70 additional stores would rebanner before Back-
to-School in Fiscal 2026, with the Shoe Station stores then representing 51% of the current store fleet, and that over 
90% of our fleet would operate as a Shoe Station store by the end of Fiscal 2028, with remaining locations to be 
evaluated for potential rebannering, outlet repositioning, or closure. This transition to substantially all Shoe Station 
stores was expected to generate both inventory reductions, as Shoe Station’s merchandising model requires less 
inventory per store, as well as cost savings from reduced dual-brand complexity across merchandising, marketing, 
systems, supply chain and back office. 
 
In evaluating the performance of the 101 stores that were rebannered in Fiscal 2025, particularly Net Sales in the 
second-half of Fiscal 2025, we observed that, while Shoe Station's e-commerce results have been a meaningful 
contributor to banner-level sales growth, demonstrating strong consumer response to the Shoe Station brand and 
assortment online, there was significant variability in in-store sales performance across rebannered locations, with 
some stores performing well and others not achieving anticipated results.  
 
As a result, we made the strategic decision to slow the pace of store rebanners in Fiscal 2026 from previously 
announced timelines to allow time to identify which consumer demographics are responding most favorably to the 
Shoe Station format, to determine which marketing channels are most effective in driving new customer acquisition, 
and to refine product mix in rebannered stores to improve in-store conversion. We now expect to rebanner 
approximately 21 stores during the first half of Fiscal 2026 while this evaluation is conducted. 
 
The Shoe Station banner is expected to continue as our primary growth banner as we leverage our CRM customer data 
to identify opportunities both within our current markets as well as new markets outside of our current footprint that 
are best suited for the Shoe Station format.   
 
However, in markets where Shoe Carnival has historically been a dominant family footwear retailer, those stores will 
continue to operate under the Shoe Carnival banner. The Shoe Carnival banner continues to serve an important 
customer base in a meaningful number of locations, and we expect to manage both banners accordingly. 
 
Net Sales by Banner  
 
For the past three fiscal years, Shoe Station has been a market leader in the Southeast, and, according to our view of 
available industry data, Shoe Station has been the fastest growing retailer in our industry in terms of Net Sales 
growth.  During the same period, our Shoe Carnival banner and the family footwear industry experienced comparable 
stores Net Sales declines. 
 
Net Sales from our Shoe Station banner grew from $99.9 million in Fiscal 2022 (the first full year of our ownership) 
to $236.7 million in Fiscal 2025 (excluding Net Sales from Rogan’s, which are discussed below). This increase 
included Net Sales growth of 4.5% in Fiscal 2023, 6.4% in Fiscal 2024, and 2.7% in Fiscal 2025 from both new stores 
and comparable store Net Sales increases. The remaining increase resulted from base Net Sales that were transferred 
from Shoe Carnival as stores rebannered. 
 
Conversely, Net Sales from our Shoe Carnival banner declined from $1.161 billion in Fiscal 2022 to $821.8 million 
in Fiscal 2025. This decrease included Net Sales declines of 7.8% in Fiscal 2023, 5.7% in Fiscal 2024, and 7.7% in 
Fiscal 2025 from both net store closures and comparable store Net Sales declines. The remaining decrease resulted 
from base Net Sales that were transferred to Shoe Station as stores rebannered. 
 
With respect to Net Sales transferred between banners, we categorize Net Sales generated from a rebannered store as 
Shoe Station Net Sales beginning in the month following the month the store rebanners. Net Sales in Fiscal 2024 and 
Fiscal 2025 that were transferred from Shoe Carnival to Shoe Station totaled $7.6 million and $111.3 million, 
respectively.  Approximately $149 million of Net Sales were reported as Shoe Carnival and Rogan’s Net Sales until 
they were rebannered in Fiscal 2025. In Fiscal 2026, those Net Sales will be reported under the Shoe Station banner 
for the entirety of the year. 
 

 
 
35 
Rogan’s Net Sales were $75.6 million in Fiscal 2025 and $80.3 million in Fiscal 2024.  During Fiscal 2025, we 
transitioned to a more profitable Net Sales approach at Rogan’s, which resulted in Rogan’s generating more product 
margin in Fiscal 2025 compared to Fiscal 2024, despite the lower Net Sales.  With integration fully complete and 
synergies captured, we expect to no longer separate Rogan’s Net Sales from Shoe Station Net Sales beginning in 
Fiscal 2026. 
Comparable Stores Net Sales 
Comparable stores Net Sales is a key performance indicator for us.  Comparable stores Net Sales include stores that 
have been open for 13 full months after such stores’ grand opening or acquisition prior to the beginning of the period, 
including those stores that have been relocated, remodeled or rebannered.  Therefore, stores recently opened, acquired 
or permanently closed are not included in comparable stores Net Sales.  We generally include e-commerce sales in 
our comparable stores Net Sales as a result of our omnichannel retailer strategy.  Due to our omnichannel retailer 
strategy, we view e-commerce sales as an extension of our physical stores.  Rogan’s comparable stores Net Sales were 
included in our comparable stores Net Sales quarterly calculations beginning in the thirteen weeks ended August 2, 
2025 and will begin to be included in our comparable stores Net Sales annual calculations beginning in Fiscal 2026.  
Fiscal 2025 Executive Summary 
Our Fiscal 2025 Net Income was $52.3 million, or $1.90 per diluted share, and was lower than the $73.8 million, or 
$2.68 per diluted share, reported in Fiscal 2024. We estimate our Fiscal 2025 Net Income per Diluted Share decreased 
by approximately $0.66 as a result of our rebanner-related investment, as more fully described below.  The decline in 
Net Income per Diluted Share was also impacted by certain tax credits and other benefits associated with the Rogan’s 
acquisition that totaled $0.19 in Fiscal 2024 and did not recur in Fiscal 2025.  Our Net Income per Diluted Share 
otherwise increased $0.07 year over year before the impact of these prior year Rogan’s acquisition related benefits 
and Fiscal 2025 rebanner investments. 
Our Net Sales declined 5.6% in Fiscal 2025 compared to Fiscal 2024, primarily due to a 7.7% decline in Net Sales at 
our Shoe Carnival banner as we maintained pricing discipline despite pressure on lower-income consumers and 
reduced promotional marketing.  In contrast, our Shoe Station banner achieved Net Sales growth of 2.7% in Fiscal 
2025 compared to Fiscal 2024, driven by our rebanner strategy, including omnichannel growth.  Therefore, our Shoe 
Station banner’s Net Sales growth in Fiscal 2025 compared to Fiscal 2024 outperformed Shoe Carnival’s Net Sales 
decline by 10.4 percentage points. 
Our comparable stores Net Sales also declined 5.6% and included comparable stores Net Sales growth in Back-to-
School August.  Our Shoe Station banner grew comparable stores Net Sales low single digits in Fiscal 2025, while 
comparable stores Net Sales at our Shoe Carnival banner declined high-single digits and was the primary driver of our 
overall comparable stores Net Sales decline. 
We achieved a Gross Profit margin of 36.6%, up 100 basis points from Fiscal 2024 and above 35% for the fifth 
consecutive year.  The increase included a 180 basis point increase in our merchandise margin, driven by disciplined 
pricing across all banners, a favorable mix shift toward Shoe Station’s higher income customers and deliberate 
inventory management decisions made in anticipation of tariff cost increases that are expected to fully impact Fiscal 
2026.  This increase was reduced by 80 basis points from buying, distribution and occupancy costs primarily due to 
deleverage on lower Net Sales.   
Our Operating Income declined $24.4 million in Fiscal 2025 compared to Fiscal 2024.  We estimate our Fiscal 2025 
Operating Income declined approximately $24.1 million, or $0.66 per diluted share compared to Fiscal 2024 as a result 
of rebanner-related investment due to lost sales during a four-to-six-week store closure period through each store’s 
grand opening, store closing costs and asset write-offs, additional depreciation of new store construction costs, 
customer acquisition costs and other costs.  This rebanner investment resulted in an approximate 0.5% reduction in 
Net Sales due to lost sales and an approximate 2.0% increase in our Selling, General and Administrative Expenses 
(“SG&A”) as a percent of Net Sales.  Capital expenditures supporting the rebanner initiative totaled approximately 
$37.1 million in Fiscal 2025. 
Fiscal 2025 marked the 21st consecutive fiscal year we ended with no debt.  In each of the last five years, we have 
funded our operations and growth investments, including our acquisitions of Shoe Station and Rogan’s and our current 

 
 
36 
year rebanner and inventory investments, without drawing on our credit facility.  We ended Fiscal 2025 with $130.7 
million of Cash, Cash Equivalents and Marketable Securities, up 6% compared to the end of Fiscal 2024 and $99.0 
million of available borrowings under our existing credit facility to fund our growth objectives. Cash flows from 
operations in Fiscal 2025 totaled $71.3 million.   
Our Merchandise Inventories at the end of Fiscal 2025 were $439.6 million, up approximately 14% compared to the 
end of Fiscal 2024.  We increased our inventory positions this year, taking advantage of opportunistic buys for seasonal 
and in-demand merchandise.  This strategy improved availability of key merchandise and drove margin expansion in 
Fiscal 2025.  We anticipate declines in Merchandise Inventories in Fiscal 2026 in a range of $50 to $65 million, as we 
expect to sell the remaining opportunistic pre-tariff and in-demand product purchased in Fiscal 2025 and increase 
promotional activity to work through excess inventory not part of our ongoing assortment, including legacy Shoe 
Carnival inventory, that will no longer be required as more Shoe Carnival stores rebanner.  The promotional activity 
necessary to sell this inventory is expected to reduce gross profit margins in Fiscal 2026 compared to the 36.6% gross 
profit margin achieved in Fiscal 2025. 
Results of Operations 
The following table sets forth our results of operations expressed as a percentage of Net Sales for the following fiscal 
years: 
 
 
2025 
 
2024 
  
2023 
 
Net sales 
100.0 % 
100.0 %  
100.0 % 
Cost of sales (including buying, distribution, and 
  occupancy costs) 
63.4 
64.4 
 
64.2 
Gross profit 
36.6 
35.6 
 
35.8 
Selling, general and administrative expenses 
30.7 
28.0 
 
27.8 
Operating income 
5.9 
7.6 
 
8.0 
Interest and other income 
(0.3 ) 
(0.5 )  
(0.2 ) 
Interest expense 
0.0 
0.0 
 
0.0 
Income before income taxes 
6.2 
8.1 
 
8.2 
Income tax expense 
1.6 
2.0 
 
2.0 
Net income 
4.6 % 
6.1 %  
6.2 % 
Fiscal 2025 Compared to Fiscal 2024 
Net Sales 
Net Sales were $1.135 billion during Fiscal 2025, a decrease of $67.6 million, or 5.6%, compared to Fiscal 2024. The 
decrease was primarily due to a 7.7% Net Sales decline at our Shoe Carnival banner, as we maintained pricing 
discipline despite pressure on lower-income consumers and reduced promotional marketing. This decrease was 
partially offset by continued growth from our Shoe Station banner, which contributed a 2.7% increase in Net Sales 
compared to Fiscal 2024. Our 5.6% comparable stores Net Sales decline included an approximate 13% decrease in 
units sold, partially offset by pricing increases. Our Shoe Carnival banner comparable stores Net Sales declined high-
single digits, while our Shoe Station banner comparable stores Net Sales increased low-single digits. E-commerce 
sales were approximately 10% of merchandise sales in both Fiscal 2025 and Fiscal 2024. 
Gross Profit 
Gross Profit was $415.2 million in Fiscal 2025, a decrease of $13.6 million compared to Fiscal 2024. Gross profit 
margin in Fiscal 2025 was 36.6% compared to 35.6% in Fiscal 2024. The 100 basis point increase in gross profit 
margin was driven by a 180 basis point increase in merchandise margin due to disciplined pricing, favorable mix shift 
toward Shoe Station's higher-income consumer, and deliberate inventory management decisions made in anticipation 
of tariff cost increases that are expected to fully impact Fiscal 2026. This increase was partially offset by 80 basis 
points from buying, distribution and occupancy costs, primarily due to deleveraging on lower Net Sales in Fiscal 2025 
compared to Fiscal 2024.   

 
 
37 
Selling, General and Administrative Expenses 
SG&A increased $10.8 million in Fiscal 2025 to $348.4 million compared to $337.6 million in Fiscal 2024. The 
increase was due primarily to expenses associated with our rebanner strategy, partially offset by decreases in selling 
expenses impacting our other stores in Fiscal 2025 compared to Fiscal 2024. As a percent of Net Sales, SG&A were 
30.7% in Fiscal 2025 compared to 28.0% in Fiscal 2024, with the increase being due primarily to the rebanner costs 
incurred in Fiscal 2025, which increased SG&A as a percent of Net Sales by approximately two percentage points, 
and deleveraging from lower Net Sales outpacing cost control measures. 
Interest and Other Income and Interest Expense 
Changes in our Interest and Other Income and our Interest Expense decreased our Income Before Income Taxes by 
$2.7 million in Fiscal 2025 compared to Fiscal 2024. This decrease was primarily due to pandemic-related tax credits 
of $3.0 million recognized in Fiscal 2024 associated with our acquisition of Rogan's, partially offset by higher interest 
earned on invested cash balances. 
Income Taxes 
The effective income tax rate for Fiscal 2025 was 25.7% compared to 24.3% for Fiscal 2024. The higher effective tax 
rate in Fiscal 2025 compared to Fiscal 2024 was due to discrete adjustments related to share-settled equity awards and 
favorable impacts recognized in Fiscal 2024 associated with our acquisition of Rogan’s. 
Liquidity and Capital Resources  
Our primary sources of liquidity are $130.7 million of Cash, Cash Equivalents and Marketable Securities on hand at 
the end of Fiscal 2025, cash generated from operations and availability under our $100 million Credit Agreement. We 
believe our resources will be sufficient to fund our cash needs, as they arise, for at least the next 12 months. Our 
primary uses of cash are normally for working capital, which are principally inventory purchases, investments in our 
stores, such as rebanners and new stores, remodels and relocations, distribution center initiatives, lease payments 
associated with our real estate leases, potential dividend payments, potential share repurchases under our share 
repurchase program and the financing of capital projects, including investments in new systems. As part of our growth 
strategy, we have also pursued strategic acquisitions of other footwear retailers. 
Cash Flow - Operating Activities 
Net cash generated from operating activities was $71.3 million in Fiscal 2025 compared to $102.6 million during 
Fiscal 2024.  The decrease in operating cash flow was primarily driven by increased inventory purchases and the 
reduction in Net Income as a result of costs incurred to support our rebanner strategy. 
On July 4, 2025, President Trump signed into law the One Big Beautiful Bill Act (the "OBBB"). The OBBB made 
key elements of the Tax Cuts and Jobs Act permanent, including 100% bonus depreciation and domestic research cost 
expensing. We estimate that the OBBB decreased our cash paid for taxes in Fiscal 2025 by approximately 30%. There 
was no material change in our effective income tax rate for Fiscal 2025 as a result of the OBBB. 
Working capital increased on a year-over-year basis and totaled $437.7 million at January 31, 2026 compared to 
$405.7 million at February 1, 2025.  The increase was primarily attributable to higher Merchandise Inventories and a 
higher cash balance, partially offset by higher Accounts Payable.  Our current ratio was 3.8 as of January 31, 2026, 
compared to 4.1 as of February 1, 2025. 
Cash Flow - Investing Activities 
Our cash outflows for investing activities are normally for capital expenditures.  During Fiscal 2025 and Fiscal 2024, 
we expended $44.7 million and $33.2 million, respectively, for the purchases of property and equipment, primarily 
related to rebanners, store remodels, and opening five new Shoe Station stores over both fiscal years. 

 
 
38 
Our Rogan’s acquisition in first quarter 2024 resulted in the payment of cash consideration of $44.8 million, net of 
cash acquired, in Fiscal 2024.  Additional information regarding the Rogan’s acquisition, including information on 
the additional contingent consideration of up to $5.0 million, can be found in Note 3 — “Acquisition of Rogan Shoes” 
in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-
K. 
We invest in publicly traded mutual funds designed to mitigate income statement volatility associated with our non-
qualified deferred compensation plan.  The balance of these Marketable Securities was $13.6 million at January 31, 
2026, compared to $14.4 million at February 1, 2025.  Additional information can be found in Note 4 — “Fair Value 
of Financial Instruments” in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this 
Annual Report on Form 10-K. 
Cash Flow - Financing Activities 
Our cash outflows for financing activities are typically for cash dividend payments, share repurchases or payments on 
our Credit Agreement. Shares of our common stock can be either acquired as part of a publicly announced repurchase 
program or withheld by us in connection with employee payroll tax withholding upon the vesting of stock-based 
compensation awards that are settled in shares. Our cash inflows from financing activities generally reflect stock 
issuances to employees under our Employee Stock Purchase Plan and borrowings under our Credit Agreement.  
During Fiscal 2025, net cash used in financing activities was $18.9 million compared to $15.3 million during Fiscal 
2024.  The increase in net cash used in financing activities was primarily due to the increase in dividend payments 
and shares surrendered by employees to pay taxes on stock-based compensation awards.  During Fiscal 2025 and 
Fiscal 2024, we did not borrow or repay funds under our Credit Agreement.  Letters of credit outstanding were $1.0 
million at January 31, 2026, and our borrowing capacity was $99.0 million.  We also did not repurchase any shares 
under our share repurchase program in either Fiscal 2025 or Fiscal 2024. 
Our Credit Agreement requires us to maintain compliance with various financial covenants. See Note 10 – “Debt” in 
our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K 
for a further discussion of our Credit Agreement and its covenants.  We were in compliance with these covenants as 
of  January 31, 2026. 
Store Rebanners, Openings and Closings 
We ended Fiscal 2025 with 426 stores, comprised of 282 Shoe Carnival stores and 144 Shoe Station stores.  During 
Fiscal 2025, we rebannered 101 stores, consisting of 73 Shoe Carnival stores and all 28 Rogan’s stores. During Fiscal 
2025, we opened one new Shoe Station store and permanently closed five Shoe Carnival stores. We believe our current 
Shoe Station store footprint provides for growth in new markets within the United States as well as fill-in opportunities 
within existing markets.   
 
We expect to rebanner approximately 21 stores during the first half of Fiscal 2026, increasing the number of our Shoe 
Station stores to 165 by Back-to-School in Fiscal 2026, representing 39% of our current store base. We expect a 
reduction in our Fiscal 2026 Operating Income of $10 to $15 million for continued rebanner investment to support 
stores rebannered in Fiscal 2025 and those that are planned to rebanner in Fiscal 2026, inclusive of expected lower 
margins to work through excess inventory as more stores rebanner. We anticipate additional capital expenditures in 
Fiscal 2026 of between $5 to $7 million to support the rebanner initiative.  Though impacting near-term profitability 
and liquidity, we expect these investments will position us for more sustainable future performance. 
Increasing market penetration by adding new stores is also a key component of our long-term growth strategy.  We 
do not anticipate opening any new stores in Fiscal 2026 given our focus on rebannering and pursing acquisitions.  
Future store growth may also be impacted by macroeconomic uncertainty,  and our ability to identify desirable 
locations and/or acquisition partners.  We expect limited store closures over the next several years.   
Capital Expenditures – Fiscal 2026 
Capital expenditures for Fiscal 2026 are expected to be between $12 million and $18 million, inclusive of the $5 
million to $7 million related to rebanner activity.  The resources allocated to projects are subject to near-term changes 

 
 
39 
depending on potential inflationary, supply chain and other macroeconomic impacts.  Furthermore, the actual amount 
of cash required for capital expenditures for store operations depends in part on the number of stores opened, 
rebannered, relocated and remodeled, and the amount of lease incentives, if any, received from landlords.  The number 
of new store openings and relocations will be dependent upon, among other things, the availability of desirable 
locations, the negotiation of acceptable lease terms and general economic and business conditions affecting consumer 
spending.  
Dividends  
During Fiscal 2025, four quarterly cash dividends of $0.15 per share were approved and paid.  In Fiscal 2024, we paid 
four quarterly cash dividends of $0.135 per share.  During Fiscal 2025 and Fiscal 2024, we returned $16.7 million and 
$14.7 million, respectively, in cash to our shareholders through our quarterly dividends.   
The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors, subject to the restrictions in our Credit Agreement.  See Note 10 – “Debt” in our Notes to Consolidated 
Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a further discussion of 
our Credit Agreement and its restrictions. 
Share Repurchase Program 
On December 10, 2025, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2026 (the “2026 Share Repurchase Program”).  The purchases may 
be made in the open market or through privately negotiated transactions from time to time through December 31, 2026 
and in accordance with applicable laws, rules and regulations.  The 2026 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock.  We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes.  The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors, 
subject to the restrictions in our Credit Agreement.  See Note 10 – “Debt” in our Notes to Consolidated Financial 
Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a further discussion of our Credit 
Agreement and its restrictions.    
The 2026 Share Repurchase Program replaced a $50 million share repurchase program that was authorized in 
December 2024, became effective January 1, 2025 and expired in accordance with its terms on December 31, 2025.  
No shares were repurchased during Fiscal 2025 or Fiscal 2024. 
Leases 
Rent-related payments made in Fiscal 2025 totaled $98.1 million.  As we are contractually obligated to make lease 
payments to landlords, estimated future payments to landlords and lease-related charges are expected to be significant 
in future years and will increase in future years due to expected organic and acquired store growth.  These payments 
include estimates for fixed minimum and contingent rent, estimated reimbursements to landlords for common area 
maintenance, taxes and insurance and other occupancy related charges.  See Note 11 – “Leases” in our Notes to 
Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for further 
discussion of our lease obligations.  
Impact of Store Count and Seasonality on Quarterly Results 
Our quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as 
a result of seasonal variances and the timing of sales and costs associated with opening new stores and closing 
underperforming stores.   
 

 
 
40 
(Unaudited, in thousands, except per share amounts)  
Fiscal 2025 
First 
Quarter  
Second 
Quarter  
Third 
Quarter  
Fourth 
Quarter  
Net sales 
$ 277,715 $ 306,388 $ 297,155 $ 254,066 
Gross profit 
95,777 
118,808 
111,837 
88,728 
Operating income 
11,965 
25,228 
18,623 
10,942 
Net income 
9,343 
19,225 
14,646 
9,055 
Net income per share – Diluted (1) 
$ 
0.34 $ 
0.70 $ 
0.53 $ 
0.33 
 
Fiscal 2024 
First 
Quarter  
Second 
Quarter  
Third 
Quarter  
Fourth 
Quarter  
Net sales 
$ 300,365 $ 332,696
$ 306,885
$ 262,939
Gross profit 
106,800 
119,943
110,382
91,669
Operating income 
22,507 
30,079
24,529
14,037
Net income 
17,286 
22,573
19,242
14,665
Net income per share – Diluted (1) 
$ 
0.63 $ 
0.82
$ 
0.70
$ 
0.53
(1) Per share amounts are computed independently for each of the quarters presented. For per share amounts, the sum of the quarters may not 
equal the total year due to the impact of changes in weighted shares outstanding and differing applications of earnings as prescribed by 
accounting guidance. 
 
Seasonality  
We have three distinct peak selling periods: Easter, back-to-school and Christmas.  Our operating results depend 
significantly upon the sales generated during these periods.  To prepare for our peak shopping seasons, we must order 
and keep in stock significantly more merchandise than we would carry during other periods of the year.  Any 
unanticipated decrease in demand for our products or a supply chain disruption that reduces inventory availability 
during these peak shopping seasons could reduce our Net Sales and Gross Profit and negatively affect our profitability. 
Store Count 
We continually analyze our store portfolio and the potential for new stores based on our view of internal and external 
opportunities and challenges in the marketplace.  As part of our long-term growth strategy, we expect to pursue 
opportunities for store growth across large and mid-size markets as we continue to leverage customer data from our 
CRM program and more attractive real estate options become available.   
When we identify a store that produces or may potentially produce low or negative contribution, we either renegotiate 
lease terms, relocate or close the store.  In instances when underperformance indicates the carrying value of a store’s 
assets may not be recoverable, we impair the store. Depending upon the results of lease negotiations with certain 
landlords of underperforming stores, we may increase or decrease the number of store closures in future periods.   
Non-capital expenditures, such as advertising and payroll incurred prior to the opening of a new store, are charged to 
expense as incurred.  The timing and actual amount of expense recorded in closing an individual store can vary 
significantly depending, in part, on the period in which management commits to a closing plan, the remaining basis 
in the fixed assets to be disposed of at closing and the amount of any lease buyout.  Therefore, our results of operations 
may be adversely affected in any quarter in which we incur pre-opening expenses related to the opening of new stores 
or incur store closing costs related to the closure of existing stores.  
Critical Accounting Policies 
We use judgment in reporting our financial results.  This judgment involves estimates based in part on our historical 
experience and incorporates the impact of the current general economic climate and company-specific circumstances.  
However, because future events and economic conditions are inherently uncertain, our actual results could differ 
materially from these estimates.  The accounting policies that require more significant judgment are included below. 
Merchandise Inventories – Our Merchandise Inventories are stated at the lower of cost or net realizable value as of 
the balance sheet date and consist primarily of dress, casual and athletic footwear for women, men and children.  The 

 
 
41 
cost of our merchandise is determined using the first-in, first-out valuation method (“FIFO”).  For determining net 
realizable value, we estimate the future demand and related sale price of merchandise in our inventory.  The stated 
value of Merchandise Inventories contained on our Consolidated Balance Sheets also includes freight, certain 
capitalized overhead costs and reserves.   
Factors considered when we review our inventory to properly state it at lower of cost or net realizable value include 
recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities of the 
various styles held in inventory, seasonality of the merchandise, expected consideration to be received from our 
vendors and current and expected future sales trends.  We also review aging trends, which include the historical rate 
at which merchandise has sold below cost and the value and nature of merchandise currently held in inventory and 
priced below original cost.  We reduce the value of our inventory to its estimated net realizable value where cost 
exceeds the estimated future selling price.  Merchandise Inventories as of January 31, 2026 totaled $439.6 million, 
representing approximately 37% of total assets. Merchandise Inventories as of February 1, 2025 totaled $385.6 
million, representing approximately 34% of total assets.  Given the significance of inventories to our consolidated 
financial statements, the determination of net realizable value is a critical accounting estimate.  Material changes in 
the factors noted above could have a significant impact on the actual net realizable value of our inventory and our 
reported operating results. 
Valuation of Long-Lived Assets – Long-lived assets, such as Property and Equipment subject to depreciation and right-
of-use assets arising from our leased properties, are evaluated for impairment on a periodic basis if events or 
circumstances indicate the carrying value may not be recoverable.  This evaluation includes performing an analysis of 
the estimated undiscounted future cash flows of the long-lived assets.  Assets are grouped and the evaluation 
performed at the lowest level for which there are identifiable cash flows, which is generally at a store level.   
If the estimated future cash flows for a store are determined to be less than the carrying value of the store’s assets, an 
impairment loss is recorded for the difference between the estimated fair value and the carrying value.  We estimate 
the fair value of our long-lived assets using store-specific cash flow assumptions discounted by a rate commensurate 
with the risk involved with such assets while incorporating marketplace assumptions.  Our assumptions and estimates 
used in the evaluation of impairment, including current and future economic trends for stores, are subject to a high 
degree of judgment.  Assets subject to impairment are adjusted to estimated fair value and, if applicable, an impairment 
loss is recorded in SG&A.  If actual operating results or market conditions differ from those anticipated, the carrying 
value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future.  
 
Valuation of Goodwill and Intangible Assets – Our indefinite-lived assets include Goodwill and non-amortizing 
Intangible Assets (trade names) resulting from the acquisitions of Shoe Station in Fiscal 2021 and Rogan's in Fiscal 
2024.  Goodwill represents the purchase price in excess of fair values assigned to the underlying identifiable net assets 
of the acquired business.  Goodwill and indefinite-lived Intangible Assets are reviewed annually for impairment unless 
circumstances dictate the need for more frequent assessment.  We perform our annual impairment testing as of the 
first day of the fourth fiscal quarter.   
 
Goodwill is reviewed for impairment at our single reporting unit level.  We have the option to either first perform a 
qualitative assessment to determine whether it is “more likely than not” that the reporting unit's fair value is less than 
its carrying value, or to proceed directly to the quantitative assessment, which requires a comparison of the reporting 
unit's fair value to its carrying value.  Qualitative factors may include, but are not limited to, economic conditions, 
industry and market considerations, expense factors, overall financial performance, entity specific and reporting unit 
events, capital markets and pricing and breakeven multiples.  If we determine that the fair value of our reporting unit 
is less than its carrying value, we recognize an impairment charge equal to the difference, not to exceed the total 
amount of goodwill allocated to the reporting unit.  In performing an impairment test for our Goodwill in Fiscal 2025, 
we completed the qualitative assessment on November 2, 2025.  We determined that it was not “more likely than not” 
that the fair value of our reporting unit was less than the carrying value; therefore, no quantitative assessment was 
performed and no impairment was recorded.   
 
With respect to the Shoe Station and Rogan’s trade names, we elected to bypass the qualitative assessment and 
performed a quantitative assessment in Fiscal 2025 for each trade name.  In the current year, revenue supporting the 
Rogan’s trade name included Rogan’s stores that were co-branded as “Shoe Station at Rogan’s” and the business-to-
business operations solely branded as “Rogan’s Work.”  These stores and business-to-business operations continue to 

 
 
42 
broadly use the Rogan’s trade name. Both the Shoe Station and Rogan’s data sets were assessed using respective 
revenue growth, discount rate and royalty rate assumptions.  Significant changes in our estimates and assumptions 
could affect our fair value calculations.  We performed these assessments on November 2, 2025 and our estimate of 
fair values exceeded the carrying amounts; therefore, no impairments were recorded.   
Leases – We lease our retail stores, our Evansville distribution center and our corporate headquarters in Fort Mill, 
South Carolina.  We also enter into leases of equipment and other assets.  Substantially all of our leases are operating 
leases.  Therefore, how operating leases are recognized throughout the financial statements in accordance with 
applicable accounting guidance can have a significant impact on our financial condition and results of operations and 
related disclosures.   
In accordance with Accounting Standards Codification Topic No. 842 – Leases, on the lease commencement date we 
recognize a right-of-use asset for the right to use a leased asset and a liability based on the present value of remaining 
lease payments over the lease term.  The weighted average discount rate utilized in Fiscal 2025 and Fiscal 2024 was 
5.1% and 4.7%, respectively. 
For new leases, renewals or amendments and when we make material investments in leased properties pursuant to our 
rebanner strategy or other modernization investments, we make certain estimates and assumptions regarding property 
values, market rents, property lives, discount rates and probable terms.  These estimates and assumptions can impact: 
(1) lease classification and the related accounting treatment; (2) rent holidays, escalations or deferred lease incentives, 
which are taken into consideration when calculating straight-line expense; (3) the term over which leasehold 
improvements for each store are amortized; and (4) the values and lives of adjustments to initial and modified right-
of-use assets.  The amount of amortized rent expense would vary if different estimates and assumptions were used.    
Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required presence and continued operation of certain anchor tenants in the adjoining retail space.  If a co-tenancy 
violation occurs, we have the right to a reduction of rent for a defined period after which we have the option to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term.  When 
determining the lease term, we include options that are reasonably certain to be exercised. 
Income Taxes – As part of the process of preparing our consolidated financial statements, we are required to estimate 
our current and future income taxes for each tax jurisdiction in which we operate.  Significant judgment is required in 
determining our annual tax expense and evaluating our tax positions.  As a part of this process, deferred tax assets and 
liabilities are recognized based on the difference between the consolidated financial statement carrying amounts of 
existing assets and liabilities and their respective tax bases.  Our temporary timing differences relate primarily to 
inventory, property and equipment, right-of-use assets, operating lease liabilities, goodwill and non-amortizing 
intangible assets.  Deferred tax assets and liabilities are measured using the tax rates enacted and expected to be in 
effect in the years when those temporary differences are expected to reverse.  Deferred tax assets are reduced, if 
necessary, by a valuation allowance to the extent future realization of those tax benefits are uncertain.   
We are also required to make many subjective assumptions and judgments regarding our income tax exposures when 
accounting for uncertain tax positions associated with our income tax filings.  We must presume that taxing authorities 
will examine all uncertain tax positions and that they have full knowledge of all relevant information.  However, 
interpretations of guidance surrounding income tax laws and regulations are often complex, ambiguous and frequently 
change over time, and a number of years may elapse before a particular issue is resolved.  As such, changes in our 
subjective assumptions and judgments can materially affect amounts recognized in our consolidated financial 
statements.  Although we believe we have no uncertain tax positions, tax authorities could assess tax liabilities in open 
tax periods not presently foreseen. 
Recent Accounting Pronouncements   
See Note 2 — “Summary of Significant Accounting Policies” in our Notes to Consolidated Financial Statements 
contained in PART II, ITEM 8 of this Annual Report on Form 10-K for a description of recent accounting 
pronouncements and related impacts. 

 
 
43 
Historical Financial and Operating Data 
The following historical financial data is included for the convenience of assessing trends in our financial condition 
and results of operations over the previous five fiscal years.  A more detailed description of the fluctuations among 
Fiscal 2021 – Fiscal 2024 can be found in our Annual Reports on Form 10-K filed for those previous fiscal years. 
 
(In thousands, except per share and operating data) 
Fiscal years (1) 
2025 
 
2024 
 
2023 
 
2022 
 
2021 
 
Income Statement Data: 
  
  
  
  
  
Net sales 
$ 1,135,324 
$ 1,202,885 
$ 1,175,882 
$ 1,262,235 
$ 1,330,394 
Gross profit 
$ 
415,150 
$ 
428,794 
$ 
421,390 
$ 
468,164 
$ 
526,787 
Operating income 
$ 
66,758 
$ 
91,152 
$ 
93,505 
$ 
146,444 
$ 
207,654 
Net income 
$ 
52,269 
$ 
73,766 
$ 
73,348 
$ 
110,068 
$ 
154,881 
Diluted net income per share 
$ 
1.90 
$ 
2.68 
$ 
2.68 
$ 
3.96 
$ 
5.42 
 
  
  
  
  
  
Dividends declared per share 
$ 
0.600 
$ 
0.540 
$ 
0.440 
$ 
0.360 
$ 
0.280 
 
  
  
  
  
  
Balance Sheet Data: 
  
  
  
  
  
Cash and cash equivalents 
$ 
117,091 
$ 
108,680 
$ 
99,000 
$ 
51,372 
$ 
117,443 
Total assets 
$ 1,201,743 
$ 1,124,133 
$ 1,042,025 
$ 
989,781 
$ 
812,264 
Long-term debt 
$ 
0 
$ 
0 
$ 
0 
$ 
0 
$ 
0 
Total shareholders’ equity 
$ 
689,666 
$ 
648,996 
$ 
583,389 
$ 
525,568 
$ 
452,533 
  
  
  
  
  
Operating Data: 
  
  
  
  
  
Stores open at end of year 
426 
430 
400 
397 
393 
Comparable stores net sales (2)(3) 
-5.6 % 
-3.9 % 
-8.8 % 
-11.1 % 
35.3 % 
Square footage of store space at year 
   end (000’s) 
4,937 
4,968 
4,569 
4,505 
4,419 
Average sales per store (000’s) (2)(4)(6) 
$ 
2,644 
$ 
2,766 
$ 
2,897 
$ 
3,159 
$ 
3,473 
Average sales per square foot (2)(5)(6) 
$ 
253 
$ 
246 
$ 
255 
$ 
281 
$ 
321 
 
(1) Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31. Unless otherwise stated, references to years 2025, 2024, 
2023, 2022 and 2021 relate respectively to the fiscal years ended January 31, 2026, February 1, 2025, February 3, 2024, January 28, 2023 and 
January 29, 2022.  Fiscal 2023 consisted of 53 weeks and fiscal years 2025, 2024, 2022 and 2021 all consisted of 52 weeks.   
(2) Selected Operating Data for Fiscal 2023 has been adjusted to a comparable 52-week period ended January 27, 2024. The 53rd week in Fiscal 
2023 caused a one-week shift in our fiscal calendar.  To minimize the effect of this fiscal calendar shift on comparable stores Net Sales, our 
reported annual comparable stores Net Sales results for Fiscal 2023 compare the 52-week period ended January 27, 2024 to the 52-week period 
ended January 28, 2023, and our comparable stores Net Sales results for fiscal 2024 compare the 52-week period ended February 1, 2025 to the 
52-week period ended February 3, 2024. 
(3) Comparable stores Net Sales for the periods indicated include stores that have been open for 13 full months after such stores’ acquisition or 
grand opening prior to the beginning of the period, including those stores that have been rebannered, relocated or remodeled.  Therefore, stores 
opened, acquired or closed during the periods indicated are not included in comparable stores Net Sales.  We include e-commerce sales in our 
comparable stores Net Sales.  Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 
(4) Average sales per store includes e-commerce sales in states with a physical store location. 
(5)  Average sales per square foot includes net e-commerce sales.  We include e-commerce sales in our average sales per square foot as a result of 
our omnichannel retailer strategy.  Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 
(6) In fiscal year 2021 average sales per store and average sales per square foot include only Shoe Carnival banner stores. 
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 
We are exposed to market risk in that the interest payable on our credit agreement is based on variable interest rates 
and therefore is affected by changes in market rates.  We do not use interest rate derivative instruments to manage 
exposure to changes in market interest rates.  We had no borrowings under our credit agreement during Fiscal 2025.  
ITEM 8.    FINANCIAL STATEMENTS  
The information required by this item follows Deloitte & Touche LLP’s audit opinion, which begins on the following 
page.   

 
 
44 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 
Opinion on the Financial Statements 
We have audited the accompanying consolidated balance sheets of Shoe Carnival, Inc. and subsidiaries (the 
"Company") as of January 31, 2026, and February 1, 2025, the related consolidated statements of income, 
shareholders’ equity, and cash flows, for each of the three years in the period ended January 31, 2026, and the related 
notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in 
all material respects, the financial position of the Company as of January 31, 2026, and February 1, 2025, and the 
results of its operations and its cash flows for each of the three years in the period ended January 31, 2026, in 
conformity with accounting principles generally accepted in the United States of America. 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company's internal control over financial reporting as of January 31, 2026, based on criteria 
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of the Treadway Commission and our report dated March 26, 2026, expressed an unqualified opinion on the 
Company's internal control over financial reporting. 
Basis for Opinion 
These financial statements are the responsibility of the Company's management. Our responsibility is to express an 
opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with 
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our 
audits provide a reasonable basis for our opinion. 
Critical Audit Matter 
The critical audit matter communicated below is a matter arising from the current-period audit of the financial 
statements that was communicated or required to be communicated to the audit committee and that (1) relates to 
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, 
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion 
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, 
providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates. 
Merchandise Inventories — Refer to Note 2 to the financial statements 
Critical Audit Matter Description 
Merchandise inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method. Factors considered in determining if inventory is properly stated at the lower of cost or net realizable value 
include, among others, recent sale prices, historical loss rates, the length of time merchandise has been held in 
inventory, quantities of various styles held in inventory, seasonality of merchandise, expected consideration to be 
received from vendors and current and expected future sales trends. The Company also reviews aging trends, which 
include the historical rate at which merchandise has sold below cost and the value and nature of merchandise currently 
held in inventory and priced below original cost. The Company reduces the value of inventory to its estimated net 
realizable value where cost exceeds the estimated future selling price.   

 
 
45 
Given the significant judgments made by management to estimate the net realizable value of inventory, such as 
expected consideration to be received from vendors and current and expected future sales trends, performing audit 
procedures to evaluate the reasonableness of management’s estimates and assumptions required a high degree of 
auditor judgment.   
How the Critical Audit Matter Was Addressed in the Audit 
Our audit procedures related to the significant judgments made by management to determine net realizable value of 
inventory included the following procedures, among others:  
• 
We tested the operating effectiveness of the Company’s internal control over the valuation of inventory, 
including the review and determination of the anticipated net realizable value of merchandise 
inventories compared to the cost value of inventory on-hand. 
• 
We tested the recorded inventory reserve by developing an expectation for the amount of the inventory 
reserve and comparing our expectation to the amount recorded by management.   
• 
We evaluated the reasonableness of management’s determination of the net realizable value of inventory 
by: 
• 
Testing the accuracy of source data used in the calculation, including inventory on hand, 
historical losses by product category, sales prices and consideration received from vendors. 
• 
Recalculating the projected loss for inventory on hand based on the source data used in the 
calculation. 
• 
Making inquiries of management regarding current and expected future sales trends and 
evaluating external communications by analysts. 
• 
Evaluating management’s ability to accurately forecast future sales trends and inventory losses 
by comparing actual results to management’s historical forecasts. 
 
/s/ Deloitte & Touche LLP 
 
Indianapolis, Indiana   
March 26, 2026 
 
We have served as the Company's auditor since 1988. 
 
 

 
 
46 
Shoe Carnival, Inc. 
Consolidated Balance Sheets 
(In thousands, except share data) 
 
 
January 31, 
2026 
 
February 1, 
2025 
 
Assets 
Current Assets: 
Cash and cash equivalents 
$
117,091
$
108,680
Marketable securities 
13,636
14,432
Accounts receivable 
6,370
9,018
Merchandise inventories 
439,638
385,605
Other 
19,402
18,409
Total Current Assets 
596,137
536,144
Property and equipment – net 
185,610
172,806
Operating lease right-of-use assets 
349,582
343,547
Intangible assets 
40,923
40,968
Goodwill 
18,018
18,018
Other noncurrent assets 
11,473
12,650
Total Assets 
$
1,201,743
$
1,124,133
  
Liabilities and Shareholders’ Equity 
Current Liabilities: 
Accounts payable 
$
79,170
$
52,030
Accrued and other liabilities 
21,199
25,382
Current portion of operating lease liabilities 
58,057
53,013
Total Current Liabilities 
158,426
130,425
Long-term portion of operating lease liabilities 
313,368
314,974
Deferred income taxes 
26,879
18,879
Deferred compensation 
12,114
10,011
Other 
1,290
848
Total Liabilities 
512,077
475,137
  
Shareholders’ Equity: 
Common stock, $0.01 par value, 50,000,000 shares authorized 
   and 41,049,190 shares issued in each period 
410
410
Additional paid-in capital 
93,129
90,371
Retained earnings 
808,807
773,353
Treasury stock, at cost, 13,674,916 and 13,874,787 shares, respectively 
(212,680) 
(215,138) 
Total Shareholders’ Equity 
689,666
648,996
Total Liabilities and Shareholders’ Equity 
$
1,201,743
$
1,124,133
 
See notes to consolidated financial statements. 

 
 
47 
Shoe Carnival, Inc. 
Consolidated Statements of Income 
(In thousands, except per share data) 
 
 
January 31, 
2026 
 
February 1, 
2025 
 
February 3, 
2024 
 
Net sales 
$ 1,135,324 
$ 1,202,885 
$ 1,175,882 
Cost of sales (including buying, distribution and occupancy 
  costs) 
720,174 
774,091 
754,492 
Gross profit 
415,150 
428,794 
421,390 
Selling, general and administrative expenses 
348,392 
337,642 
327,885 
Operating income 
66,758 
91,152 
93,505 
Interest and other income 
(4,002 ) 
(6,648 ) 
(2,917 ) 
Interest expense 
373 
314 
282 
Income before income taxes 
70,387 
97,486 
96,140 
Income tax expense 
18,118 
23,720 
22,792 
Net income 
$ 
52,269 
$ 
73,766 
$ 
73,348 
Net income per share: 
  
  
  
Basic 
$ 
1.91 
$ 
2.72 
$ 
2.69 
Diluted 
$ 
1.90 
$ 
2.68 
$ 
2.68 
Weighted average shares: 
  
  
  
Basic 
27,318 
27,157 
27,231 
Diluted 
27,535 
27,524 
27,407 
 
See notes to consolidated financial statements. 

 
 
48 
Shoe Carnival, Inc. 
Consolidated Statements of Shareholders’ Equity 
(In thousands) 
 
 
Common Stock 
 
 
 
 
 
 
 
 
 
 
Issued 
 
Treasury  
Amount  
Additional 
Paid-In 
Capital 
 
Retained 
Earnings  
Treasury 
Stock 
 
Total 
 
Balance at January 28, 2023 
41,049 
(13,884 ) $ 
410 
$ 
83,423 
$ 653,450 
$ (211,715 ) $ 525,568 
Dividends ($0.44 per share) 
  
  
  
(12,151 ) 
  
(12,151 ) 
Employee stock purchase plan 
  purchases 
  
9 
  
53 
  
130 
183 
Stock-based compensation 
  awards 
  
306 
  
(4,667 ) 
  
4,667 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
  
(119 ) 
  
  
  
(3,037 ) 
(3,037 ) 
Purchase of common stock for 
  Treasury 
  
(231 ) 
  
  
  
(5,451 ) 
(5,451 ) 
Stock-based compensation 
  expense 
  
  
  
4,929 
  
  
4,929 
Net income 
  
  
  
  
73,348 
  
73,348 
Balance at February 3, 2024 
41,049 
(13,919 ) $ 
410 
$ 
83,738 
$ 714,647 
$ (215,406 ) $ 583,389 
Dividends ($0.54 per share) 
  
  
  
(15,060 ) 
  
(15,060 ) 
Employee stock purchase plan 
  purchases 
  
6 
  
72 
  
97 
169 
Stock-based compensation 
  awards 
  
59 
  
(915 ) 
  
915 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
  
(21 ) 
  
  
  
(744 ) 
(744 ) 
Stock-based compensation 
  expense 
  
  
  
7,476 
  
  
7,476 
Net income 
  
  
  
  
73,766 
  
73,766 
Balance at February 1, 2025 
41,049 
(13,875 ) $ 
410 
$ 
90,371 
$ 773,353 
$ (215,138 ) $ 648,996 
Dividends ($0.60 per share) 
  
  
  
(16,815 ) 
  
(16,815 ) 
Employee stock purchase plan 
  purchases 
  
11 
  
10 
  
162 
172 
Stock-based compensation 
  awards 
  
294 
  
(4,564 ) 
  
4,564 
0 
Shares surrendered by  
  employees to pay taxes 
   on stock-based 
  compensation awards 
  
(105 ) 
  
  
  
(2,268 ) 
(2,268 ) 
Stock-based compensation 
  expense 
  
  
  
7,312 
  
  
7,312 
Net income 
  
  
  
  
52,269 
  
52,269 
Balance at January 31, 2026 
41,049 
(13,675 ) $ 
410 
$ 
93,129 
$ 808,807 
$ (212,680 ) $ 689,666 
 
See notes to consolidated financial statements. 

 
 
49 
Shoe Carnival, Inc. 
Consolidated Statements of Cash Flows 
(In thousands) 
 
 
January 31, 
2026 
 
February 1, 
2025 
 
February 3, 
2024 
 
Cash Flows From Operating Activities 
  
  
  
Net income 
$ 
52,269 
$ 
73,766 
$ 
73,348 
Adjustments to reconcile net income to net cash provided by 
   operating activities: 
  
  
  
Depreciation and amortization 
34,348 
31,065 
28,794 
Stock-based compensation 
7,312 
7,697 
4,887 
Loss (Gain) on retirement and impairment of assets, net 
1,836 
(158 ) 
130 
Deferred income taxes 
8,000 
564 
5,497 
Non-cash operating lease expense 
57,578 
56,493 
54,998 
Other 
1,749 
(1,144 ) 
728 
Changes in operating assets and liabilities: 
  
  
  
Accounts receivable 
2,617 
(4,060 ) 
459 
Merchandise inventories 
(54,033 ) 
2,183 
43,948 
Operating lease liabilities 
(60,176 ) 
(55,490 ) 
(59,129 ) 
Accounts payable and accrued liabilities 
24,711 
(10,529 ) 
(22,214 ) 
Other 
(4,911 ) 
2,251 
(8,690 ) 
Net cash provided by operating activities 
71,300 
102,638 
122,756 
Cash Flows From Investing Activities 
  
  
  
Purchases of property and equipment 
(44,716 ) 
(33,161 ) 
(56,281 ) 
Investments in marketable securities 
(2,772 ) 
(1,161 ) 
(403 ) 
Sales of marketable securities and other 
3,470 
1,412 
2,045 
Acquisition, net of cash acquired 
0 
(44,762 ) 
0 
Net cash used in investing activities 
(44,018 ) 
(77,672 ) 
(54,639 ) 
Cash Flows From Financing Activities 
  
  
  
Proceeds from issuance of stock 
172 
169 
183 
Dividends paid 
(16,748 ) 
(14,711 ) 
(12,190 ) 
Purchase of common stock for treasury 
0 
0 
(5,445 ) 
Shares surrendered by employees to pay taxes on 
   stock-based compensation awards 
(2,268 ) 
(744 ) 
(3,037 ) 
Other 
(27 ) 
0 
0 
Net cash used in financing activities 
(18,871 ) 
(15,286 ) 
(20,489 ) 
Net increase in cash and cash equivalents 
8,411 
9,680 
47,628 
Cash and cash equivalents at beginning of year 
108,680 
99,000 
51,372 
Cash and cash equivalents at end of year 
$ 
117,091 
$ 
108,680 
$ 
99,000 
Supplemental disclosures of cash flow information: 
  
  
  
Cash paid during year for interest 
$ 
282 
$ 
283 
$ 
279 
Cash paid during year for income taxes, net of refunds 
$ 
10,708 
$ 
21,194 
$ 
19,232 
Capital expenditures incurred but not yet paid 
$ 
2,701 
$ 
1,356 
$ 
1,472 
Dividends declared but not yet paid 
$ 
694 
$ 
628 
$ 
278 
Contingent consideration related to business acquisition 
$ 
0 
$ 
3,600 
$ 
0 
 
See notes to consolidated financial statements. 

 
 
50 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements 
Note 1 – Organization and Description of Business 
Our consolidated financial statements include the accounts of Shoe Carnival, Inc. and its wholly-owned subsidiaries 
Rogan Shoes, Incorporated (“Rogan’s”), SCHC, Inc. and Shoe Carnival Ventures, LLC, and SCLC, Inc., a wholly-
owned subsidiary of SCHC, Inc. (collectively referred to as “we”, “our”, “us” or the “Company”).  All intercompany 
accounts and transactions have been eliminated.  We are one of the nation’s largest omnichannel family footwear 
retailers, selling footwear and related products through our retail stores located in 35 states within the continental 
United States and in Puerto Rico, as well as through our e-commerce sales channel. 
Note 2 – Summary of Significant Accounting Policies 
Fiscal Year  
Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Unless otherwise stated, references 
to years 2025, 2024 and 2023 relate to the fiscal years ended January 31, 2026 (“Fiscal 2025”), February 1, 2025 
(“Fiscal 2024”) and February 3, 2024 (“Fiscal 2023”), respectively.  Fiscal 2025 and Fiscal 2024 consisted of 52 
weeks while Fiscal 2023 consisted of 53 weeks.   
Use of Estimates in the Preparation of Consolidated Financial Statements 
The preparation of our consolidated financial statements in conformity with generally accepted accounting principles 
in the United States of America requires management to make estimates and assumptions that affect the reported 
amounts of certain assets and liabilities as of the financial statement reporting date in addition to the reported amounts 
of certain revenues and expenses for the reporting period.  The assumptions used by management in future estimates 
could change significantly due to changes in circumstances and actual results could differ from those estimates. 
Cash and Cash Equivalents 
We had Cash and Cash Equivalents of $117.1 million at January 31, 2026 and $108.7 million at February 1, 2025.  
Credit and debit card receivables and receivables due from a third party totaling $5.9 million and $6.9 million were 
included in cash equivalents at January 31, 2026 and February 1, 2025, respectively.  Credit and debit card receivables 
generally settle within three days; receivables due from third parties generally settle within five business days. 
We consider all short-term investments with an original maturity date of three months or less to be cash equivalents.  
As of January 31, 2026 and February 1, 2025, all invested cash was held in money market mutual funds.  While 
investments are not considered by management to be at significant risk, they could be impacted if the underlying 
financial institutions fail or are subject to other adverse conditions in the financial markets.  To date, we have 
experienced no loss or lack of access to either invested cash or cash held in our bank accounts. 
Fair Value Measurements 
The accounting guidance related to fair value measurements defines fair value and provides a consistent framework 
for measuring fair value.  Valuation techniques are based on observable and unobservable inputs.  Observable inputs 
reflect readily obtainable data from independent sources, while unobservable inputs reflect market assumptions.  This 
guidance only applies when other guidance requires or permits the fair value measurement of assets and liabilities.  A 
fair value hierarchy was established, which prioritizes the inputs used in measuring fair value into three broad levels: 
• 
Level 1 – Quoted prices in active markets for identical assets or liabilities; 
• 
Level 2 – Quoted prices in active or inactive markets for similar assets or liabilities that are either directly 
or indirectly observable; and 
• 
Level 3 – Significant unobservable inputs that are generally model-based valuation techniques such as 
discounted cash flows, based on the best information available, including our own data.  Fair values of 

 
 
51 
our long-lived assets are estimated using an income-based approach and are classified within Level 3 of 
the valuation hierarchy. 
 
Merchandise Inventories and Cost of Sales 
Merchandise Inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method.  For determining net realizable value, we estimate the future demand and related sale price of merchandise 
contained in inventory as of the balance sheet date.  The stated value of Merchandise Inventories contained on our 
Consolidated Balance Sheets also includes freight, certain capitalized overhead costs and reserves.  Factors considered 
in determining if our inventory is properly stated at the lower of cost or net realizable value include, among others, 
recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities of various 
styles held in inventory, seasonality of merchandise, expected consideration to be received from our vendors and 
current and expected future sales trends.  We also review aging trends, which include the historical rate at which 
merchandise has sold below cost and the value and nature of merchandise currently held in inventory and priced below 
original cost.  We reduce the value of our inventory to its estimated net realizable value where cost exceeds the 
estimated future selling price.  Material changes in the factors previously noted could have a significant impact on the 
actual net realizable value of our inventory and our reported operating results.   
Cost of Sales includes the cost of merchandise sold, buying, distribution, and occupancy costs, inbound freight 
expense, provision for inventory obsolescence, inventory shrink and credits and allowances from merchandise 
vendors.  Cost of Sales related to our e-commerce orders includes shipping expense to deliver merchandise to our 
customers.   
Leases 
We account for our leases in accordance with Accounting Standards Codification Topic No. 842 - Leases.  We evaluate 
whether a contract is an operating or finance lease at its inception or at its acquisition.  Substantially all of our leases 
were operating leases as of January 31, 2026; however, as a result of the acquisition of Rogan's, we also acquired 
certain assets subject to finance leases.  The finance lease assets and related current liabilities and noncurrent liabilities 
were recorded in Other Noncurrent Assets, Accrued and Other Liabilities and Other long-term liabilities, respectively.  
Leases with terms of twelve months or less were not significant and we have elected to expense them as incurred.   
On the lease commencement date, we recognize a right-of-use (“ROU”) asset for the right to use a leased asset and a 
liability based on the present value of remaining lease payments over the lease term.  As the rate implicit in our leases 
is not readily determinable, we utilize an incremental borrowing rate for the initial measurement and any subsequent 
remeasurements of ROU assets and liabilities, which is determined through the development of a synthetic credit 
rating.  
Operating lease liabilities are increased by interest and reduced by payments each period, and ROU assets are 
amortized over the lease term.  Interest on operating lease liabilities and the amortization of ROU assets results in 
straight-line rent expense over the lease term.  We record variable lease expense associated with contingent rent, 
reduced rent due to co-tenancy violations, and other variable non-lease components when incurred.   
In addition to fixed minimum rental payments set forth in our leases, the measurement of ROU assets and liabilities 
can also include prepaid rent, landlord incentives (such as construction and tenant improvement allowances), fixed 
payments related to lease components (such as rent escalation payments scheduled at the lease commencement date), 
fixed payments related to non-lease components (such as common area maintenance (“CAM”), real estate taxes and 
insurance) and initial direct costs incurred in conjunction with securing a lease.  
The measurement of ROU assets and liabilities excludes amounts related to variable payments related to lease 
components (such as contingent rent payments based on performance), variable payments related to non-lease 
components (such as CAM, real estate taxes and insurance) and leases with an initial term of 12 months or less. 
For new leases, renewals or amendments, or when we make material investments in leased properties, we make certain 
estimates and assumptions regarding property values, market rents, property lives, discount rates and probable terms.  
These estimates and assumptions can impact: (1) lease classification and the related accounting treatment; (2) rent 
holidays, escalations or deferred lease incentives, which are taken into consideration when calculating straight-line 

 
 
52 
expense; (3) the term over which leasehold improvements for each store are amortized; and (4) the values and lives 
of adjustments to initial ROU assets.  The amount of amortized rent expense would vary if different estimates and 
assumptions were used.    
See Note 11 – “Leases” for additional discussion of our lease policies as well as additional disclosures related to our 
leases. 
Revenue Recognition 
Substantially all of our revenue is for a single performance obligation and is recognized when control passes to 
customers.  We consider control to have transferred when we have a present right to payment, the customer has title 
to the product, physical possession of the product has been transferred to the customer and the risks and rewards of 
the product that we retain are minimal.  The redemption of loyalty points under our Shoe Perks loyalty rewards 
program and redemptions of gift cards are accounted for as separate performance obligations. 
See Note 5 – “Revenue” for additional discussion of our revenue recognition policies as well as additional disclosures 
on revenue from contracts with customers.   
Property and Equipment- Net  
Property and Equipment is stated at cost and is depreciated or amortized using the straight-line method over the shorter 
of the estimated useful lives of the assets or the applicable lease terms.  Lives used in computing depreciation and 
amortization range from two to twenty-five years.  Expenditures for maintenance and repairs are charged to expense 
as incurred.  Expenditures that materially increase values, improve capacities or extend useful lives are capitalized.  
Upon sale or retirement, the costs and related accumulated depreciation or amortization are eliminated from the 
respective accounts and any resulting gain or loss is included in operations. 
Cloud Computing Arrangements that are Service Contracts 
We account for the costs to implement hosted cloud computing arrangements that are considered to be service 
contracts in current and noncurrent other assets.  We capitalize these costs based on the requirements for capitalizing 
implementation costs incurred to develop or obtain internal-use software.  We amortize the costs over the anticipated 
service contract period for the hosted arrangement, which is recorded in Selling, General and Administrative Expenses 
(“SG&A”).   
 
Long-Lived Asset Impairment Testing 
We periodically evaluate our long-lived assets for impairment if events or circumstances indicate that the carrying 
value may not be recoverable.  The carrying value of long-lived assets is considered impaired when the carrying value 
of the assets exceeds the expected future cash flows to be derived from their use.  Assets are grouped, and the 
evaluation is performed, at the lowest level for which there are identifiable cash flows, which is generally at a store 
level.  Store level asset groupings typically include property and equipment and operating lease ROU assets.  If the 
estimated, undiscounted future cash flows for a store are determined to be less than the carrying value of the store’s 
assets, an impairment loss is recorded for the difference between estimated fair value and carrying value.  Assets 
subject to impairment are adjusted to estimated fair value and, if applicable, an impairment loss is recorded in SG&A.  
If the operating lease ROU asset is impaired, we would amortize the remaining ROU asset on a straight-line basis over 
the remaining lease term. 
We estimate the fair value of our long-lived assets using store specific cash flow assumptions discounted by a rate 
commensurate with the risk involved with such assets while incorporating marketplace assumptions.  Our estimates 
are derived from an income-based approach considering the cash flows expected over the remaining lease term for 
each location.  These projections are primarily based on management’s estimates of store-level sales, exercise of future 
lease renewal options and the store’s contribution to cash flows and, by their nature, include judgments about how 
current initiatives will impact future performance.  We estimate the fair value of operating lease ROU assets using the 
market value of rents applicable to the leased asset, discounted using the remaining lease term. 

 
 
53 
External factors, such as the local environment in which the store is located, including store traffic and competition, 
are evaluated in terms of their effect on sales trends.  Changes in sales and operating income assumptions or 
unfavorable changes in external factors can significantly impact the estimated future cash flows.  An increase or 
decrease in the projected cash flow can significantly impact the fair value of these assets, which may have an effect 
on the impairment recorded.  If actual operating results or market conditions differ from those anticipated, the carrying 
value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future. 
 
Goodwill and Intangible Asset Impairment Testing 
 
Goodwill recorded on our Consolidated Balance Sheets resulted from our acquisitions of substantially all of the assets 
and liabilities of Shoe Station, Inc. (“Shoe Station”) and all of the common stock of Rogan's and is based on a fair 
value allocation of the purchase price at the time of the respective acquisitions.  Goodwill is charged to expense only 
when it is impaired.  This test is performed at least annually and is performed at the beginning of our fiscal fourth 
quarter.  No goodwill impairments were recognized in Fiscal 2025, Fiscal 2024 or Fiscal 2023. 
 
We also annually test non-amortizing Intangible Assets for impairment.  Trade names acquired as part of the Shoe 
Station and Rogan's acquisitions are our primary non-amortizing Intangible Assets. No impairments of non-amortizing 
Intangible Assets were recognized in Fiscal 2025, Fiscal 2024 or Fiscal 2023. 
Insurance Reserves 
We self-insure a significant portion of our workers’ compensation, general liability and employee health care costs 
and also maintain insurance in each area of risk to protect us from individual and aggregate losses over specified dollar 
values.  Self-insurance reserves include estimates of claims filed, carried at their expected ultimate settlement value, 
and claims incurred but not yet reported.  These estimates take into consideration a number of factors, including 
historical claims experience, severity factors, statistical trends and, in certain instances, valuation assistance provided 
by independent third parties.  We record self-insurance expense as a component of Accrued and Other Liabilities in 
our Consolidated Balance Sheets and in SG&A in our Consolidated Statements of Income.  While we believe that the 
recorded amounts are adequate, there can be no assurance that changes to management’s estimates will not occur due 
to limitations inherent in the estimating process.  If actual results are not consistent with our estimates or assumptions, 
we may be exposed to losses or gains that could be material. 
Consideration Received From a Vendor 
Consideration is primarily received from merchandise vendors and includes co-operative advertising/promotion, 
margin assistance, damage allowances and rebates earned for a specific level of purchases over a defined period.  
Consideration principally takes the form of credits that we can apply against trade amounts owed. 
Consideration is recorded as a reduction of the price paid for the vendor’s products and recorded as a reduction of our 
Cost of Sales unless the consideration represents a reimbursement of a specific, incremental, identifiable cost; in such 
a scenario, it is recorded as an offset to the same financial statement line item. 
Consideration received after the related merchandise has been sold is recorded as an offset to Cost of Sales in the 
period negotiations are finalized.  For consideration received on merchandise still in inventory, the allowance is 
recorded as a reduction to the cost of on-hand inventory and recorded as a reduction of our Cost of Sales at the time 
of sale.  Should the consideration received be related to something other than the vendor’s product and such 
consideration received exceeds the incremental costs incurred then the excess consideration is recorded as a reduction 
to the cost of on-hand inventory and allocated to Cost of Sales in future periods as the inventory is estimated to be 
sold. 

 
 
54 
Advertising Costs 
Digital media, print, television, radio, outdoor media and internal production costs are expensed when incurred.  
External production costs are expensed in the period the advertisement first takes place.  Advertising expenses 
included in SG&A were $58.7 million, $50.5 million and $56.3 million in fiscal years 2025, 2024 and 2023, 
respectively. 
Store Opening and Start-up Costs 
Non-capital expenditures, such as payroll, supplies and rent incurred prior to the opening of a new store, are charged 
to expense in the period they are incurred.  Advertising related to new stores is expensed pursuant to the 
aforementioned advertising policy. 
Stock-Based Compensation 
We recognize compensation expense for stock-based awards using a fair value based method.  Stock-based awards 
may include stock units, restricted stock, stock appreciation rights and other stock-based awards under our stock-based 
compensation plans.  Additionally, we recognize stock-based compensation expense for the discount on shares sold 
to employees through our employee stock purchase plan.  This discount represents the difference between the market 
price and the employee purchase price.  Stock-based compensation expense is included in SG&A. 
We account for forfeitures as they occur in calculating stock-based compensation expense for the period.  For 
performance-based stock awards, we estimate the probability of vesting based on the likelihood that the awards will 
meet their performance goals. 
Income Taxes 
We compute income taxes using the asset and liability method, under which deferred income taxes are provided for 
the temporary differences between the financial reporting basis and the tax basis of our assets and liabilities.  Deferred 
tax assets are reduced, if necessary, by a valuation allowance to the extent future realization of those tax benefits are 
uncertain.  We report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected 
to be taken in a tax return.  We recognize interest expense and penalties, if any, related to uncertain tax positions in 
Income Tax Expense. 
 
Net Income Per Share 
The following table sets forth the computation of Basic and Diluted Net Income per Share as shown on the face of the 
accompanying Consolidated Statements of Income: 
 
 
Fiscal Year Ended 
 
 
January 31, 2026 
 
February 1, 2025 
 
February 3, 2024 
 
 
(In thousands, except per share data) 
 
Basic Net Income per Share: 
Net 
Income  
Shares  
Per 
Share 
Amount  
Net 
Income  
Shares  
Per 
Share 
Amount  
Net 
Income  
Shares  
Per 
Share 
Amount  
Net income 
$ 52,269 
  
  $ 73,766 
  
  $ 73,348 
  
  
Conversion of share-based 
  compensation arrangements 
0 
  
  
0 
  
  
0 
  
  
Net income available for basic 
  common shares and basic 
  net income per share 
$ 52,269 
27,318 
$ 
1.91 
$ 73,766 
27,157 
$ 
2.72 
$ 73,348 
27,231 
$ 
2.69 
Diluted Net Income per Share: 
  
  
  
  
  
  
  
  
  
Net income 
$ 52,269 
  
  $ 73,766 
  
  $ 73,348 
  
  
Conversion of share-based 
  compensation arrangements 
0 
217 
  
0 
367 
  
0 
176 
  
Net income available for diluted 
  common shares and diluted 
  net income per share 
$ 52,269 
27,535 
$ 
1.90 
$ 73,766 
27,524 
$ 
2.68 
$ 73,348 
27,407 
$ 
2.68 

 
 
55 
 
The computation of Basic Net Income per Share is based on the weighted average number of common shares 
outstanding during the period.  The computation of Diluted Net Income per Share is based on the weighted average 
number of shares outstanding plus the dilutive incremental shares that would be outstanding assuming the vesting of 
stock-based compensation arrangements involving restricted stock, restricted stock units and performance stock units.  
No unvested stock-based awards were excluded from the computation of Diluted Net Income per Share for Fiscal 
2025, Fiscal 2024 or Fiscal 2023.   
 
Litigation Matters 
The accounting standard related to loss contingencies provides guidance regarding our disclosure and recognition of 
loss contingencies, including pending claims, lawsuits, disputes with third parties, investigations and other actions 
that are incidental to the operation of our business.  The guidance utilizes the following defined terms to describe the 
likelihood of a future loss: (1) probable – the future event or events are likely to occur, (2) remote – the chance of the 
future event or events is slight and (3) reasonably possible – the chance of the future event or events occurring is more 
than remote but less than likely.  The guidance also contains certain requirements with respect to how we accrue for 
and disclose information concerning our loss contingencies.  We accrue for a loss contingency when we conclude that 
the likelihood of a loss is probable and the amount of the loss can be reasonably estimated.  When the reasonable 
estimate of the loss is within a range of amounts, and no amount in the range constitutes a better estimate than any 
other amount, we accrue for the amount at the low end of the range.  We adjust our accruals from time to time as we 
receive additional information, but the loss we incur may be significantly greater than or less than the amount we have 
accrued.  We disclose loss contingencies if there is at least a reasonable possibility that a loss has been incurred and 
such loss may be material.  No accrual or disclosure is required for losses that are remote. 
 
New Accounting Pronouncements 
In December 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 
(“ASU”) 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures.  The guidance requires 
disaggregated information about a reporting entity’s effective tax rate reconciliation as well as information on income 
taxes paid.  The ASU became effective for fiscal years beginning after December 15, 2024.  We adopted this ASU as 
required and the additional disclosures required can be found in Note 12 – “Income Taxes.” 
In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—
Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses.  The 
guidance requires new financial statement disclosures in tabular format, disaggregating information about prescribed 
categories underlying any relevant income statement expense caption.  The guidance is effective for fiscal years 
beginning after December 15, 2026, and interim periods within fiscal years beginning after December 15, 2027.  Early 
adoption is permitted.  The amendments in the ASU should be applied on a prospective basis, but retrospective 
application is permitted.  We are currently evaluating the impact of this guidance on our Consolidated Financial 
Statements and related disclosures. 
On July 4, 2025, President Trump signed into law the One Big Beautiful Bill Act (the "OBBB").  The OBBB made 
key elements of the Tax Cuts and Jobs Act permanent, including 100% bonus depreciation, domestic research cost 
expensing and the business interest expense limitation.  Accounting Standards Codification Topic No. 740, "Income 
Taxes", requires that we recognize the effects of changes in tax rates and laws in the period in which the legislation is 
enacted.  Consequently, our Fiscal 2025 results reflect an increase in deferred tax expense, primarily due to the impact 
of the 100% bonus depreciation and domestic research cost expensing provided for in the OBBB, partially offset by 
reductions in our current tax expense.  Enactment of the OBBB did not have a material impact on our financial 
statements, including our Fiscal 2025 effective tax rate. 
In September 2025, the FASB issued ASU 2025-06, Intangibles—Goodwill and Other—Internal-Use Software 
(Subtopic 350-40).  The guidance provides targeted improvements to the accounting for internal-use software.  The 
guidance is effective for fiscal years beginning after December 15, 2027, and interim periods within those annual 
reporting periods.  Early adoption is permitted.  The amendments in the ASU can be applied on a prospective transition 
approach, a modified transition approach that is based on the status of the project and whether software costs were 
capitalized before the date of adoption, or a retrospective transition approach.  We are currently evaluating the impact 
of this guidance on our Consolidated Financial Statements and related disclosures. 

 
 
56 
In December 2025, the FASB issued ASU 2025-11, Interim Reporting (Topic 270): Narrow-Scope Improvements. 
The guidance amends certain requirements related to interim reporting and associated disclosures. The amendments 
are intended to enhance transparency and consistency of information provided in interim financial statements.  We are 
currently evaluating the provisions of this guidance and the timing of adoption. Based on our preliminary assessment, 
we do not expect the adoption of this guidance, which is required for periods beginning after December 15, 2027, to 
have a material impact on our consolidated financial statements and related disclosures. 
Note 3 – Acquisition of Rogan Shoes 
On February 13, 2024, we acquired all of the stock of Rogan’s, a privately-held 53-year-old work and family footwear 
company incorporated in Wisconsin, for a purchase price of $44.8 million, net of $2.2 million of cash acquired, which 
was paid with cash on hand.  This included $378,000 of purchase accounting adjustments which were paid in fourth 
quarter 2024.  Additional consideration of up to $5.0 million may be paid by the Company subject to the achievement 
of three-year growth targets.  At the time of the acquisition, Rogan’s operated 28 store locations in Wisconsin, 
Minnesota and Illinois.  The Rogan’s acquisition immediately positioned us as the market leader in Wisconsin, and it 
established a store base in Minnesota, creating additional expansion opportunities. 
Rogan’s results were included in our consolidated financial statements since the acquisition date.  Net Sales from our 
Rogan’s operations were $75.6 million in Fiscal 2025 and $80.3 million in Fiscal 2024.  Acquisition-related costs of 
$570,000 and $806,000 were expensed as incurred and were included in SG&A in Fiscal 2024 and Fiscal 2023, 
respectively.  No acquisition-related costs were included in SG&A in Fiscal 2025. 
The following table summarizes the purchase price and the allocation of the purchase price to the fair value of the 
assets acquired and liabilities assumed.  We measured these fair values using Level 3 inputs.  The excess purchase 
price over the fair value of net assets acquired was allocated to Goodwill.     
 
(In thousands) 
 
 
Purchase Price: 
  
Cash consideration, net of cash acquired 
$ 
44,762 
Fair value of contingent consideration 
3,600 
Total purchase price 
$ 
48,362 
Fair value of identifiable assets and liabilities: 
  
Accounts receivable 
$ 
2,365 
Merchandise inventories 
42,340 
Other assets 
2,000 
Operating lease right-of-use assets 
16,891 
Identifiable intangible assets: 
  
Trade name 
7,500 
Customer relationships 
900 
Goodwill 
5,994 
Total assets 
$ 
77,990 
Accounts payable 
6,308 
Operating lease liabilities 
19,843 
Deferred income taxes 
974 
Accrued and other liabilities 
2,503 
Total liabilities 
$ 
29,628 
  
Total fair value allocation of purchase price 
$ 
48,362 
 
Our fair value estimate of the Merchandise Inventories for Rogan’s was determined using the Comparative Sales and 
Replacement Cost methods.  Our fair value estimate related to the identified intangible asset of Rogan’s trade name 
was determined using the Relief from Royalty method, and the significant assumptions used for the valuation include 
the royalty rate, estimated projected revenues, long-term growth rate and the discount rate.  Our fair value estimates 
related to Rogan’s customer relationships were determined using the Multi-Period Excess Earnings method, and the 
significant assumptions used for the valuation include projected cash flows, the discount rate and customer attrition 
rate. 

 
 
57 
Our fair value estimate of the contingent consideration for the Rogan’s acquisition was determined using a Monte 
Carlo simulation and other methods that account for the probabilities of various outcomes and was recorded in Other 
long-term liabilities.  Significant assumptions used for the valuation include the discount rate, projected cash flows 
and calculated volatility.  This contingent consideration is remeasured on a recurring basis at fair value, with any 
adjustments to the payment due to Rogan’s former owners reflected within SG&A.  The fair value of the contingent 
consideration liability was $451,000 and $395,000 as of January 31, 2026 and February 1, 2025, respectively. In Fiscal 
2025 and Fiscal 2024, adjustments to the contingent consideration included in SG&A were benefits of $25,000 and 
$3.2 million, respectively. 
Identifiable intangible assets include Rogan’s trade name and customer relationships.  We assigned an indefinite life 
to Rogan’s trade name; therefore, Goodwill and Rogan’s trade name will be charged to expense only if 
impaired.  Impairment reviews have been, and will be, conducted at least annually and involve a comparison of fair 
value to the carrying amount.  If fair value is less than the carrying amount, an impairment loss would be recognized 
in SG&A.  Customer relationships are subject to amortization and will be amortized over a period of 20 years.  The 
amortization of the customer relationships was $45,000 in both Fiscal 2025 and Fiscal 2024.  Goodwill and the 
acquisition-related Intangible Assets are not deductible for tax purposes. 
Note 4 – Fair Value of Financial Instruments 
The following table presents financial instruments that are measured at fair value on a recurring basis at January 31, 
2026 and February 1, 2025: 
 
 
Fair Value Measurements 
 
(In thousands) 
Level 1  
Level 2  
Level 3  
Total 
 
As of January 31, 2026: 
  
  
  
  
Cash equivalents – money market mutual funds 
$ 109,149 $ 
0 $ 
0 $ 109,149 
Marketable securities - mutual funds that fund 
      deferred compensation 
13,636 
0 
0 
13,636 
Total 
$ 122,785 $ 
0 $ 
0 $ 122,785 
  
  
  
  
As of February 1, 2025: 
  
  
  
  
Cash equivalents – money market mutual funds 
$ 
95,963 $ 
0 $ 
0 $ 
95,963 
Marketable securities - mutual funds that fund 
      deferred compensation 
14,432 
0 
0 
14,432 
Total 
$ 110,395 $ 
0 $ 
0 $ 110,395 
 
See Note 13 – “Employee Benefit Plans” for additional discussion and additional disclosures related to our Marketable 
Securities that fund deferred compensation.  The fair values of Cash and Cash Equivalents, Accounts Receivable, 
Accounts Payable, Accrued Expenses and Other Current Liabilities approximate their carrying values because of their 
short-term nature. 
 
The fair value of the Shoe Station and Rogan’s trade names were estimated when tested for impairment using a relief-
from-royalty method.  The estimates and assumptions used in the determination of the fair value of each brand included 
their respective projected revenue growth, long-term growth rate, the royalty rate and discount rate.  No impairments 
were recognized. 
 

 
 
58 
Note 5 – Revenue  
 
Disaggregation of Net Sales by Product Category 
 
Net Sales and percentage of Net Sales, disaggregated by product category, for fiscal years 2025, 2024 and 2023 were 
as follows:  
 
 
(In thousands) 
January 31, 
2026 
  
February 1, 
2025 
 
February 3, 
2024 
 
Non-Athletics: 
   
  
  
  
Women's 
$ 
266,954 
23 %  $ 
295,776 
25 % $ 
310,280 
26 % 
Men's 
201,526 
18 
 
214,273 
18 
191,476 
16 
Children's 
74,886 
7 
 
83,358 
7 
87,986 
7 
Total 
543,366 
48 
 
593,407 
50 
589,742 
49 
Athletics: 
  
   
  
  
  
  
Women's 
185,106 
16 
 
186,682 
15 
170,938 
15 
Men's 
201,447 
18 
 
203,991 
17 
195,315 
17 
Children's 
141,317 
12 
 
147,203 
12 
150,422 
13 
Total 
527,870 
46 
 
537,876 
44 
516,675 
45 
Accessories 
58,009 
5 
 
65,356 
5 
63,446 
5 
Other 
6,079 
1 
 
6,246 
1 
6,019 
1 
Total 
$ 1,135,324 
100 %  $ 1,202,885 
100 % $ 1,175,882 
100 % 
 
 
Accounting Policy and Performance Obligations  
We operate as an omnichannel, family footwear retailer and provide the convenience of shopping at our physical 
stores or shopping online through our e-commerce platform.  As part of our omnichannel strategy, we offer Shoes 2U, 
a program that enables us to ship product to a customer’s home or selected store if the product is not in stock at a 
particular store.  We also offer “buy online, pick up in store” services for our customers.  “Buy online, pick up in 
store” provides the convenience of local pickup for our customers.  
For our physical stores, we satisfy our performance obligation and control is transferred at the point of sale when the 
customer takes possession of the products.  This also includes the “buy online, pick up in store” scenario described 
above and includes sales made via our Shoes 2U program when customers choose to pick up their goods at a physical 
store.  For sales made through our e-commerce sales channel in which the customer chooses home delivery, we transfer 
control and recognize revenue when the product is shipped.  This also includes sales made via our Shoes 2U program 
when the customer chooses home delivery. 
We offer our customers sales incentives including coupons, discounts, and free merchandise.  Sales are recorded net 
of such incentives and returns and allowances.  If an incentive involves free merchandise, that merchandise is recorded 
as a zero sale and the cost is included in Cost of Sales.  Gift card revenue is recognized at the time of redemption.  
When a customer makes a purchase as part of our rewards program, we allocate the transaction price between the 
goods purchased and the loyalty reward points and recognize the loyalty revenue based on estimated customer 
redemptions. 
 
Transaction Price and Payment Terms  
The transaction price is the amount of consideration we expect to receive from our customers and is reduced by any 
stated promotional discounts at the time of purchase.  The transaction price may be variable due to terms that permit 
customers to exchange or return products for a refund.  The implicit contract with the customer reflected in the 
transaction receipt states the final terms of the sale, including the description, quantity, and price of each product 
purchased.  The customer agrees to a stated price in the contract that does not vary over the term of the contract and 
may include revenue to offset shipping costs.  Taxes imposed by governmental authorities such as sales taxes are 
excluded from Net Sales.   

 
 
59 
We accept various forms of payment from customers at the point of sale typical for an omnichannel retailer.  Payments 
made for products are generally collected when control passes to the customer, either at the point of sale or at the time 
the customer order is shipped.  For Shoes 2U transactions, customers may order the product at the point of sale.  For 
these transactions, customers pay in advance and unearned revenue is recorded as a contract liability.  We recognize 
the related revenue when control has been transferred to the customer (i.e., when the product is picked up by the 
customer or shipped to the customer).  Unearned revenue related to Shoes 2U was not material to our consolidated 
financial statements at January 31, 2026 or February 1, 2025.   
 
Returns and Refunds  
 
We have established an allowance based upon historical experience in order to estimate return and refund transactions.  
This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in Accrued and Other 
Liabilities.  The estimated cost of Merchandise Inventory is recorded as a reduction to Cost of Sales and an increase 
in Merchandise Inventories.  At January 31, 2026, approximately $1.1 million of refund liabilities and $545,000 of 
right of return assets associated with estimated product returns were recorded in Accrued and Other Liabilities and 
Merchandise Inventories, respectively.  At February 1, 2025, approximately $1.1 million of refund liabilities and 
$726,000 of right of return assets associated with estimated product returns were recorded in Accrued and Other 
Liabilities and Merchandise Inventories, respectively.   
 
Contract Liabilities  
 
The issuance of a gift card is recorded as an increase to contract liabilities and a decrease to contract liabilities when 
a customer redeems a gift card.  Estimated breakage is determined based on historical breakage percentages and 
recognized as revenue based on expected gift card usage.  We do not record breakage revenue when escheat liability 
to relevant jurisdictions exists.  At January 31, 2026 and February 1, 2025, $2.0 million and $2.3 million of contract 
liabilities associated with unredeemed gift cards were recorded in Accrued and Other Liabilities, respectively.  We 
expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer 
redemptions within two years.  Breakage revenue associated with our gift cards recognized in Net Sales was $457,000 
in Fiscal 2025.  Breakage revenue associated with our gift cards recognized in Net Sales was $845,000 in Fiscal 2024, 
primarily related to Rogan’s as well as increasing breakage rates.  Breakage revenue associated with our gift cards 
recognized in Net Sales was not material in Fiscal 2023.   
 
Our Shoe Perks rewards program allows customers to accrue points and provides customers with the opportunity to 
earn rewards.  Points under Shoe Perks are earned primarily by making purchases through any of our omnichannel 
points of sale.  Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, 
which is redeemable through any of our sales channels.   
 
When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods purchased and 
the loyalty reward points earned based on the relative standalone selling price.  The portion allocated to the points 
program is recorded as a contract liability for rewards that are expected to be redeemed.  We then recognize revenue 
based on an estimate of when customers redeem rewards, which incorporates an estimate of points expected to expire 
using historical rates.  Loyalty awards recognized in Net Sales were $4.1 million, $3.5 million and $6.1 million during 
fiscal years 2025, 2024 and 2023, respectively.  At January 31, 2026 and February 1, 2025, approximately $627,000 
and $564,000 of contract liabilities associated with loyalty rewards were recorded in Accrued and Other Liabilities, 
respectively.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of 
customer redemptions in less than one year.   
   
Note 6 – Segment Reporting  
Shoe Carnival, Inc. has a single operating and reportable segment that sells footwear and related merchandise for the 
family across our retail banners and sales channels.  With respect to our omnichannel strategy, our e-commerce sales 
channel is integrated with our physical store locations across 35 states and Puerto Rico and is fundamentally 
inseparable in how we serve our target customers.    
Our chief operating decision maker (“CODM”) during Fiscal 2025 was our president and chief executive officer. The 
CODM assessed performance and decided how to allocate resources based on Net Income that also is reported on the 

 
 
60 
income statement as our consolidated Net Income.  The CODM used Net Income to evaluate performance in deciding 
whether to reinvest profits, facilitate acquisitions or return funds to shareholders through dividends or share 
repurchases.  Net Income was used to monitor budget versus actual results and in competitive analysis by 
benchmarking to our peers and competitors. The benchmarking analysis and the monitoring of budgeted versus actual 
results were used in assessing our performance and in establishing management’s compensation.   
We have concluded that, on the basis of the principles in FASB ASU 2023-07, Segment Reporting (Topic 280), the 
expenses below require disclosure under the significant expense principle.  The CODM did not review assets in 
evaluating results.  Therefore, such information is not provided.  Operating financial results of our segment for fiscal 
years 2025, 2024 and 2023 are as follows: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
 
February 3, 
2024 
 
Net sales 
$ 
1,135,324 
$ 
1,202,885 
$ 
1,175,882 
Less: 
  
  
  
  Merchandise & delivery costs (1) 
628,916 
683,816 
669,629 
  Store occupancy costs 
91,258 
90,275 
84,863 
  Store expenses (2) 
160,127 
163,398 
157,581 
  E-commerce expenses (3) 
16,368 
19,104 
19,430 
  Advertising 
58,747 
50,533 
56,272 
  Store depreciation and other selling expenses (4) 
43,605 
39,947 
35,034 
  General and administrative expenses (5) 
69,545 
64,660 
59,568 
  Other segment items (6) 
0 
(3,043 ) 
0 
  Interest income 
(4,002 ) 
(3,605 ) 
(2,917 ) 
  Interest expense 
373 
314 
282 
  Income tax expense 
18,118 
23,720 
22,792 
Net income 
$ 
52,269 
$ 
73,766 
$ 
73,348 
 
(1) Merchandise & delivery costs include the cost of merchandise and other buying and distribution costs.  
(2) Store expenses include selling expenses generally controlled operationally at the store level, such as store level payroll. 
(3) E-commerce expenses include primarily website maintenance costs and other selling expenses.  
(4) See Note 7 – “Property and Equipment” for more information.  Other selling expenses include store-related health care, other 
insurance, licensing/tax costs and Property and Equipment write-offs.  
(5) General and administrative expenses include departmental and corporate expenses, including incentive and share-based 
compensation and merger and integration expenses.  
(6) Other segment items represent non-operating income resulting from pandemic-related tax credits associated with our 
acquisition of Rogan's in February 2024.  
 
Note 7 – Property and Equipment 
The following is a summary of Property and Equipment: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
 
Land 
$ 
1,564 $ 
1,564 
Buildings 
7,753 
7,735 
Furniture, fixtures and equipment 
255,038 
243,435 
Leasehold improvements 
222,381 
201,674 
Total 
486,736 
454,408 
Less accumulated depreciation and amortization 
(301,126 ) 
(281,602 ) 
Property and equipment – net 
$ 
185,610 $ 
172,806 

 
 
61 
 
Total depreciation expense associated with Property and Equipment was $31.4 million in Fiscal 2025, $28.3 million 
in Fiscal 2024 and $25.8 million in Fiscal 2023.  As of January 31, 2026 and February 1, 2025, there was $12.1 million 
and $11.4 million, respectively, of construction work in process included in Property and Equipment, primarily related 
to store rebanners/remodels and new store construction activity.  
 
No impairment charges on long-lived assets held and used were recorded in Fiscal 2025, Fiscal 2024 or Fiscal 2023.  
Impairment charges would be included in SG&A in our Consolidated Statements of Income. 
Note 8 – Cloud Computing Arrangements that are Service Contracts 
We have engaged third-party providers to host software for us, including our customer relationship management 
(“CRM”) platform, merchandise financial planning platform and our transportation, warehouse and order management 
systems.  These platforms are cloud computing arrangements that are software-as-a-service (“SaaS”) contracts.  Net 
capitalized costs related to cloud computing arrangements as of January 31, 2026 and February 1, 2025 were $12.5 
million and $14.4 million, respectively.  Total amortization expense related to these arrangements was $2.8 million 
during Fiscal 2025, $2.7 million during Fiscal 2024 and $3.0 million during Fiscal 2023.  As of January 31, 2026, 
$3.0 million of net capitalized costs related to cloud computing arrangements were classified in Other Current Assets 
and $9.5 million were classified as Other Noncurrent Assets in our Consolidated Balance Sheets.  As of February 1, 
2025, $3.2 million of net capitalized costs related to cloud computing arrangements were classified in Other Current 
Assets and $11.2 million were classified as Other Noncurrent Assets in our Consolidated Balance Sheets.   
Note 9 – Other Consolidated Balance Sheets and Consolidated Statements of Income Information 
Accrued and Other Liabilities consisted of the following: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
 
Employee compensation and benefits 
$ 
9,350 $ 
10,476 
Current portion of non-qualified deferred 
compensation 
1,235 
4,259 
Sales and use tax 
2,584 
2,420 
Gift cards 
2,083 
2,341 
Self-insurance reserves 
2,426 
2,290 
Other 
3,521 
3,596 
Total accrued and other liabilities 
$ 
21,199 $ 
25,382 
 
Interest and Other Income consisted of the following: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
  
February 3, 
2024 
 
Interest income 
$ 
(4,002 ) $ 
(3,605 )  $ 
(2,917 ) 
Other non-operating income 
0 
(3,043 )  
0 
Interest and other income 
$ 
(4,002 ) $ 
(6,648 )  $ 
(2,917 ) 
 

 
 
62 
Note 10 – Debt  
On March 23, 2022, we entered into an Amended and Restated Credit Agreement (the “Credit Agreement”), which 
replaced our then-existing credit agreement.  This $100 million amended and restated credit agreement is collateralized 
by our inventory, expires on March 23, 2027 and contains a swingline sublimit of $15 million.  Material covenants 
associated with the Credit Agreement require that we maintain a minimum net worth of $250 million and a 
consolidated interest coverage ratio of not less than 3.0 to 1.0.  The Credit Agreement also provides that cash dividends 
and share repurchases of $15 million or less per fiscal year can be made without restriction as long as there is no 
default or event of default before and immediately after such distributions.  We are also permitted to make acquisitions 
and pay cash dividends or repurchase shares in excess of $15 million in a fiscal year provided that (a) no default or 
event of default exists before and immediately after the transaction and (b) on a proforma basis, the ratio of (i) the 
sum of (A) our consolidated funded indebtedness plus (B) three times our consolidated rental expense to (ii) the sum 
of (A) our consolidated EBITDA plus (B) our consolidated rental expense is less than 3.5 to 1.0.   
  
Among other restrictions, the Credit Agreement also limits our ability to incur additional secured or unsecured debt 
to $20 million.  The Credit Agreement bears interest, at our option, at (1) the agent bank’s base rate plus 0.0% to 1.0% 
or (2) Adjusted Term SOFR plus 0.9% to 1.9%, depending on our achievement of certain performance criteria.  A 
commitment fee is charged at 0.2% to 0.3% per annum, depending on our achievement of certain performance criteria, 
on the unused portion of the lenders’ commitment.   
  
The terms “net worth”, “consolidated interest coverage ratio”, “consolidated funded indebtedness”, “consolidated 
rental expense”, “consolidated EBITDA”, “base rate” and “Adjusted Term SOFR” are defined in the Credit 
Agreement. 
 
No borrowings were outstanding under the Credit Agreement as of January 31, 2026 or February 1, 2025, and we did 
not borrow under the Credit Agreement during Fiscal 2025 or Fiscal 2024.  As of January 31, 2026, there were $1.0 
million in letters of credit outstanding and $99.0 million available to us for borrowing under the Credit Agreement.  
 
Note 11 – Leases 
We lease all of our physical stores, our Evansville distribution center, which has a current lease term expiring in 2034, 
and other warehousing and office space.  We also enter into leases of equipment and other assets.  Substantially all of 
our leases are operating leases; however, as a result of the acquisition of Rogan’s, we also acquired certain assets 
subject to finance leases.  The finance lease assets and related current liabilities and noncurrent liabilities were 
recorded in Other Noncurrent Assets, Accrued and Other Liabilities and Other long-term liabilities, 
respectively.  Leases with terms of twelve months or less are immaterial and are expensed as incurred, and we did not 
have any leases with related parties or any sublease arrangements with any related party or third party as of January 
31, 2026.  Our lease agreements do not contain any material residual value guarantees or material restrictive covenants.  
Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required presence and continued operation of certain anchor tenants in the adjoining retail space.  If a co-tenancy 
violation occurs, we have the right to a reduction of rent for a defined period after which we have the option to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term. When 
determining the lease term, we include options that are reasonably certain to be exercised.   
Our leases typically provide for fixed minimum rental payments, and certain leases provide for contingent rental 
payments based upon various specified percentages of sales above minimum levels.  In addition to rental payments, 
we are required to pay certain non-lease components, such as real estate taxes, insurance and common area 
maintenance, on most of our real estate leases.  Such non-lease components are typically variable in nature.  Certain 
real estate leases also contain escalation clauses for increases in minimum rentals, operating costs and taxes. 
 

 
 
63 
Lease costs, including other related occupancy costs, reported in our Consolidated Statements of Income were as 
follows: 
 
(In thousands) 
2025 
 
2024 
  
2023 
 
Operating lease cost 
$ 
71,598 
$ 
70,596 
 $ 
65,244 
Variable lease cost 
  
  
  
 Occupancy costs 
22,470 
23,046 
 
21,243 
 Percentage rent and other variable lease costs 
829 
448 
 
1,257 
Finance lease cost 
  
   
  
 Amortization of leased assets 
39 
21 
 
0 
 Interest on lease liabilities 
12 
10 
 
0 
Total 
$ 
94,948 
$ 
94,121 
$ 
87,744 
 
 
Other information related to leases, including supplemental cash flow information, consists of: 
 
(In thousands) 
2025 
 
2024 
 
2023 
 
Cash paid for amounts included in the measurement of 
  operating lease liabilities 
$ 
60,176 
$ 
55,490 
$ 
59,129 
ROU assets obtained in exchange for operating lease 
  liabilities (1) 
$ 
64,212 
$ 
53,113 
$ 
72,772 
  
  
As of 
 
As of 
 
As of 
 
January 31, 
2026 
 
February 1, 
2025 
 
February 3, 
2024 
 
Weighted-average remaining lease term for operating leases 
  (in years) 
6.9 
7.0 
7.6 
Weighted-average discount rate for operating leases 
5.1 % 
4.7 % 
4.2 % 
(1)  Includes ROU assets added as part of the Rogan's acquisition described in Note 3 – “Acquisition of Rogan Shoes” 
 
The following table reconciles the undiscounted cash flows for each of the next five years and the total of the remaining 
years to our operating lease liabilities as of January 31, 2026: 
 
(In thousands) 
Operating 
Leases 
 
2026 
$ 
75,748 
2027 
73,258 
2028 
72,387 
2029 
59,004 
2030 
50,445 
Thereafter to 2041 
120,171 
  Total undiscounted lease payments 
451,013 
Less: Imputed interest 
79,588 
  Total operating lease liabilities 
371,425 
Less: Current portion of operating lease liabilities 
58,057 
  Long-term portion of operating lease liabilities 
$ 
313,368 
  

 
 
64 
Note 12 – Income Taxes  
The provision for income taxes consisted of: 
 
(In thousands) 
2025 
 
2024 
 
2023 
 
Current: 
  
  
  
Federal 
$ 
7,833 $ 
18,513 $ 
13,290 
State 
1,435 
3,828 
2,623 
Puerto Rico 
851 
815 
1,382 
Total current 
10,119 
23,156 
17,295 
Deferred: 
  
  
  
Federal 
6,656 
453 
4,862 
State 
954 
(227 ) 
21 
Total deferred 
7,610 
226 
4,883 
Valuation allowance 
389 
338 
614 
Total provision 
$ 
18,118 $ 
23,720 $ 
22,792 
 
Reconciliation between the statutory federal income tax rate and the effective income tax rate is as follows: 
 
Fiscal years 
2025 
 
2024 
 
2023 
 
U.S. Federal statutory income tax rate 
$ 
14,781 
21.0 % $ 
20,472 
21.0 % $ 
20,189 
21.0 % 
State and local, net of federal benefit (1) 
2,035 
2.9 
2,901 
3.0 
2,615 
2.7 
Effect of cross-border tax laws (2) 
29 
0.0 
36 
0.0 
20 
0.0 
Tax credits 
(252 ) (0.4 ) 
(254 ) (0.2 ) 
(471 ) (0.5 ) 
Nontaxable or nondeductible items 
1,084 
1.5 
(107 ) (0.1 ) 
(195 ) (0.2 ) 
Other adjustments 
52 
0.1 
334 
0.3 
20 
0.0 
Changes in valuation allowance (2) 
389 
0.6 
338 
0.3 
614 
0.7 
Effective income tax rate 
$ 
18,118 
25.7 % $ 
23,720 
24.3 % $ 
22,792 
23.7 % 
(1) State taxes comprised the majority (greater than 50%) of the tax effect in the category as follows: 
      Fiscal 2025:  Illinois, Wisconsin, Texas, Indiana, Florida, Alabama and Tennessee 
      Fiscal 2024:  Illinois, Wisconsin, Indiana, Florida and Alabama 
      Fiscal 2023:  Illinois, Indiana, Florida, Alabama, Texas and Georgia 
 
       
(2) Our Puerto Rico operations, net of related tax credits, are presented in the rate reconciliation as “Effect of cross-border tax laws.”  Changes in 
our valuation allowance represents tax credits generated by our Puerto Rico operations that are not expected to be utilized. 
 
 
 

 
 
65 
Deferred Income Taxes are the result of temporary differences in the recognition of revenue and expense for tax and 
financial reporting purposes.  The sources of these differences and the tax effect of each are as follows: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
 
Deferred tax assets: 
  
  
Lease obligations 
$ 
90,330 
$ 
89,495 
Accrued compensation 
6,039 
6,465 
Inventory reserve 
362 
438 
Other 
4,928 
4,970 
Total deferred tax assets 
101,659 
101,368 
Valuation allowance 
(3,977 ) 
(3,588 ) 
Total deferred tax assets – net of valuation  
   allowance 
97,682 
97,780 
Deferred tax liabilities: 
  
  
Lease ROU assets 
86,125 
84,602 
Depreciation 
27,954 
23,997 
Other 
10,482 
8,060 
Total deferred tax liabilities 
124,561 
116,659 
Net deferred tax liability 
$ 
(26,879 ) $ 
(18,879 ) 
We have tax credit carryforwards associated with our Puerto Rico operations totaling $3.9 million at January 31, 2026 
and $3.6 million at February 1, 2025.  These credits expire at various times over the next nine years.  We have taken 
a full valuation allowance against these credits given they are not expected to be utilized due to the current differential 
between U.S. and Puerto Rico tax rates. 
As of January 31, 2026 and February 1, 2025, there were no unrecognized tax liabilities or related accrued penalties 
or interest. 
Income taxes paid, net of refunds received, disaggregated as follows: 
 
(In thousands) 
2025 
 
2024 
 
2023 
 
Federal 
$ 
8,522 
$ 
16,657 
$ 
14,010 
State 
1,345 
3,598 
3,866 
Puerto Rico 
841 
939 
1,356 
Total taxes paid, net of refunds received 
10,708 
21,194 
19,232 
 
During the years ended January 31, 2026, February 1, 2025, and February 3, 2024, no jurisdiction, other than Puerto 
Rico in Fiscal 2025 and Fiscal 2023, exceeded 5% of the total cash income taxes paid. 
 
Note 13 – Employee Benefit Plans 
Retirement Savings Plans 
Our Board of Directors-approved Shoe Carnival Retirement Savings Plan (the “Domestic Savings Plan”) is open to 
all employees working in the continental United States who have been employed for at least one year, are at least 21 
years of age and who work at least 1,000 hours in a defined year.  The primary savings mechanism under the Domestic 
Savings Plan is a 401(k) plan under which an employee may contribute up to 20% of annual earnings with a matching 
Company contribution up to the first 4% at a rate of 50%.  Our contributions to the participants’ accounts become 
fully vested when participants reach their third anniversary of employment with us. 
Our Board of Directors-approved Shoe Carnival Puerto Rico Savings Plan (the “Puerto Rico Savings Plan”) is open 
to all employees working in Puerto Rico who have been employed for at least one year, are at least 21 years of age 
and who work at least 1,000 hours in a defined year.  This plan is similar to our Domestic Savings Plan, whereby an 
employee may contribute up to 20% of his or her annual earnings, with a matching Company contribution up to the 
first 4% at a rate of 50%. 

 
 
66 
Contributions charged to expense associated with these plans were $1.1 million, $1.1 million and $1.0 million in fiscal 
years 2025, 2024 and 2023, respectively. 
Deferred Compensation Plan 
We have a non-qualified deferred compensation plan for certain key employees who, due to Internal Revenue Service 
guidelines, cannot take full advantage of the employer-sponsored 401(k) plan.  Participants in the plan may elect on 
an annual basis to defer, on a pre-tax basis, portions of their current compensation until retirement, or earlier if so 
elected.  We voluntarily match a portion of the employees’ contributions, which is subject to vesting requirements.  
The compensation deferred under this plan is credited with earnings or losses measured by the rate of return on 
investments elected by plan participants.  The liabilities of our deferred compensation plan are presented in Deferred 
Compensation, a long-term liability, or in Accrued and Other Liabilities if scheduled payments are due within the next 
12 months. 
We invest in publicly traded mutual funds with readily determinable fair values.  These Marketable Securities are 
designed to mitigate volatility in our Consolidated Statements of Income associated with our non-qualified deferred 
compensation plan.  As of January 31, 2026, these Marketable Securities were principally invested in equity-based 
mutual funds, consistent with the allocation in our deferred compensation plan. To the extent there is a variation in 
invested funds compared to the total non-qualified deferred compensation plan liability, such fund variance is managed 
through a stable value mutual fund.  We classify these Marketable Securities as current assets because we have the 
ability to convert the securities into cash at our discretion and these Marketable Securities are not held in a rabbi trust.  
Changes in these Marketable Securities and deferred compensation plan liabilities are charged to SG&A. 
The following tables present the balances and activity of the Company's deferred compensation plan liabilities and 
related Marketable Securities: 
 
(In thousands) 
January 31, 
2026 
 
February 1, 
2025 
 
Deferred compensation plan current liabilities 
$ 
1,235 
$ 
4,259 
Deferred compensation plan long-term liabilities 
12,114 
10,011 
Total deferred compensation plan liabilities 
$ 
13,349 
$ 
14,270 
Marketable securities - mutual funds that fund deferred compensation 
$ 
13,636 
$ 
14,432 
 
(In thousands) 
2025 
 
2024 
 
2023 
 
Deferred compensation liabilities 
  
  
  
  Employer contributions, net 
$ 
319 
$ 
305 
$ 
302 
  Investment earnings 
1,247 
1,787 
1,266 
Marketable Securities 
  
  
  
Mark-to-market gains (1) 
(1,224 ) 
(1,735 ) 
(1,246 ) 
Net deferred compensation expense 
$ 
342 
$ 
357 
$ 
322 
 
(1) Included in the mark-to-market gains in Fiscal 2025, Fiscal 2024 and Fiscal 2023, we recognized unrealized gains of $0.4 million, $1.0 
million and $1.4 million related to equity securities still held at January 31, 2026, February 1, 2025 and February 3, 2024, respectively. 
 
Note 14 – Stock-Based Compensation 
 
On June 20, 2023, our shareholders approved an amendment and restatement of the Shoe Carnival, Inc. 2017 Equity 
Incentive Plan (as amended and restated, the “2017 Equity Plan”).  Pursuant to the amendment and restatement, the 
number of shares of our common stock available for issuance under the 2017 Equity Plan was increased by an 
additional 1.8 million shares, the term of the 2017 Equity Plan was extended an additional ten years from the date of 
shareholder approval, and certain other design changes were made to the plan. 
Stock-based compensation includes share-settled awards issued pursuant to our 2017 Equity Plan in the form of 
restricted stock units, performance stock units, and restricted and other stock awards.  Additionally, we recognize 
stock-based compensation expense for the discount on shares sold to employees through our Employee Stock Purchase 
Plan and for cash-settled stock appreciation rights (“SARs”).  For fiscal years 2025, 2024 and 2023, stock-based 
compensation expense was comprised of the following: 

 
 
67 
 
(In thousands) 
2025 
 
2024 
 
2023 
 
Share-settled equity awards 
$ 
7,281 
$ 
7,413 
$ 
4,897 
Stock appreciation rights 
0 
221 
(42 ) 
Employee stock purchase plan 
31 
63 
32 
Total stock-based compensation expense 
$ 
7,312 
 $ 
7,697 
$ 
4,887 
Income tax benefit at statutory rates 
$ 
1,778 
$ 
1,142 
$ 
1,189 
Additional income tax (shortfall) benefit on vesting of share-settled 
awards 
$ 
(458 ) $ 
109 
$ 
846 
As of January 31, 2026, there was approximately $8.4 million of unrecognized compensation expense remaining 
related to our share-settled equity awards.  The cost is expected to be recognized over a weighted average period of 
approximately 1.4 years. 
Under the 2017 Equity Plan, we may issue stock units, restricted stock, stock appreciation rights, stock options and 
other stock-based awards to eligible participants.  According to the terms of the 2017 Equity Plan, no further awards 
may be made from any previously approved equity plans.  As of January 31, 2026, there were approximately 1.3 
million shares of our common stock available for issuance under the 2017 Equity Plan, assuming that all unmeasured 
but outstanding performance stock units vest at the maximum level of performance.   
Equity awards issued to employees are classified as either performance-based or service-based.  Our outstanding 
performance-based equity awards were granted such that vesting depended on whether Diluted Net Income per Share 
met an established threshold, target, or maximum level of performance.  Diluted Net Income per Share below the 
threshold level of performance results in complete forfeiture of the award.  None of the performance stock units 
granted in Fiscal 2023 were earned.  The performance stock units granted in Fiscal 2024 that were earned based on 
our actual performance vest in full on March 31, 2027.  The performance stock units granted in Fiscal 2025 that were 
earned based on our actual performance vest in full on March 31, 2028.  Other vesting scenarios have been used in 
prior years and for awards used to incentivize specific employee performance.  
Our service-based restricted stock units and restricted stock awards vest under different scenarios based on the year 
they were granted, as determined and approved by our Board of Directors.  The restricted stock units granted in Fiscal 
2025 and Fiscal 2024 vest one-half after two years and the remaining half after three years. Restricted stock units 
granted in Fiscal 2023 vest one-third after two years and two-thirds after three years.  For our non-employee Board 
members and Vice Chairman, all restricted stock awards are issued to vest on January 2nd of the year following the 
year of the grant.  Our Chairman of the Board receives an annual award in which the shares are fully vested upon 
grant.  Awards that contain both performance and service-based conditions require that the performance target be met 
during the required service period.  Other vesting scenarios have been used for employees in prior years and for sign-
on awards granted to newly hired employees. 
Under the 2017 Equity Plan, recipients of restricted stock, restricted stock units and performance stock units are 
entitled to receive dividend equivalents, based on dividends actually declared and paid, on such awards, and such 
dividend equivalents are subject to the same restrictions and risk of forfeiture as the restricted stock, restricted stock 
units and performance stock units. 
Share-Settled Equity Awards 
The following table summarizes transactions for our restricted stock units and performance stock units: 
 
 
Number of 
Shares 
 
Weighted- 
Average 
Grant Date 
Fair Value  
Outstanding at February 1, 2025 
695,259 $ 
29.71 
Granted 
436,031 
21.61 
Vested 
(259,725 ) 
28.79 
Forfeited 
(75,156 ) 
28.80 
Outstanding at January 31, 2026 
796,409 $ 
25.67 

 
 
68 
 
The total fair value at grant date of restricted stock units and performance stock units that vested during Fiscal 2025, 
Fiscal 2024 and Fiscal 2023 was $7.5 million, $1.4 million and $4.8 million, respectively.  The weighted-average 
grant date fair value of restricted stock units and performance stock units granted during Fiscal 2024 and Fiscal 2023 
was $32.06 and $24.99, respectively. 
The following table summarizes transactions for our restricted stock and other stock awards: 
 
 
Number of 
Shares 
 
Weighted- 
Average 
Grant Date 
Fair Value  
Outstanding at February 1, 2025 
0
$ 
0.00 
Granted 
34,488
18.85 
Vested 
(34,488)
18.85 
Outstanding at January 31, 2026 
0
$ 
0.00 
 
The total fair value at grant date of restricted stock and other stock awards that vested during each of Fiscal 2025, 
Fiscal  2024 and Fiscal 2023 was $0.7 million, $0.5 million and $0.5 million, respectively.  The weighted-average 
grant date fair value of restricted stock and other stock awards granted during Fiscal 2024 and Fiscal 2023 was $36.84 
and $21.90, respectively.   
Cash-Settled Stock Appreciation Rights 
Cash-settled SARs were granted to certain non-executive employees.  Each SAR entitles holders, upon exercise of 
their vested shares, to receive cash in an amount equal to the closing price of our stock on the date of exercise less the 
exercise price, with a maximum amount of gain defined.  The SARs granted during the first quarter of Fiscal 2021 
vested and became fully exercisable on March 31, 2022 and any unexercised SARs expired on March 31, 2024.  The 
SARs issued in Fiscal 2021 had a defined maximum gain of $5.00 over the exercise price of $30.94.  
 
The fair value of these liability awards were remeasured, using a trinomial lattice model, at each reporting period until 
the date of settlement.  Increases or decreases in stock-based compensation expense were recognized over the vesting 
period, or immediately for vested awards. No additional SARs have been granted since Fiscal 2021. 
Stock Purchase Plan 
In 1995, our Board of Directors and shareholders approved the Shoe Carnival, Inc. Employee Stock Purchase Plan 
(the “Stock Purchase Plan”).  The Stock Purchase Plan reserves 450,000 shares of our common stock (subject to 
adjustment for any subsequent stock splits, stock dividends and certain other changes in our common stock) for 
issuance and sale to any employee who has been employed for more than a year at the beginning of the calendar year, 
and who is not a 10% owner of our common stock, at 85% of the then fair market value up to a maximum of $5,000 
in any calendar year.  Under the Stock Purchase Plan, 11,000, 6,000 and 9,000 shares of common stock were purchased 
by plan participants and proceeds to us for the sale of those shares were approximately $172,000, $169,000 and 
$183,000 for fiscal years 2025, 2024 and 2023, respectively.  At January 31, 2026, there were approximately 84,000 
shares of unissued common stock reserved for future purchase under the Stock Purchase Plan.  
Note 15 – Share Repurchase Program 
On December 10, 2025, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2026 (the “2026 Share Repurchase Program”). The purchases may be 
made in the open market or through privately negotiated transactions from time to time through December 31, 2026 
and in accordance with applicable laws, rules and regulations.  The 2026 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock.  We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes.  The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors.  

 
 
69 
The 2026 Share Repurchase Program replaced a $50 million share repurchase program that was authorized in 
December 2024, became effective January 1, 2025 and expired in accordance with its terms on December 31, 2025.  
No shares were repurchased during Fiscal 2025 or Fiscal 2024.  Shares totaling 230,696 were repurchased during 
Fiscal 2023 at a cost of $5.4 million.  
See Note 10 – “Debt” for a discussion of our Credit Agreement and its restrictions regarding share repurchases. 
Note 16 – Litigation and Business Risk 
Litigation Risk 
From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our consolidated balance sheets, statements of income, or cash flows. 
Business Risk 
Three branded suppliers, Nike, Inc. (“Nike”), Skechers U.S.A., Inc. (“Skechers”) and Crocs, Inc. (“Crocs”), 
collectively accounted for approximately 46% of our Net Sales in Fiscal 2025, 48% of our Net Sales in Fiscal 2024 
and 45% of our Net Sales in Fiscal 2023.  Nike accounted for approximately 24% of our Net Sales in Fiscal 2025, 
24% of our Net Sales in Fiscal 2024 and 20% of our Net Sales in Fiscal 2023; Skechers accounted for approximately 
13% of our Net Sales in Fiscal 2025, 13% of our Net Sales in Fiscal 2024 and 14% of our Net Sales in Fiscal 2023; 
and Crocs accounted for approximately 9% of our Net Sales in Fiscal 2025 and 11% of our Net Sales in both Fiscal 
2024 and Fiscal 2023.  A loss of any of our key suppliers in certain product categories could have a material adverse 
effect on our business.  As is common in the industry, we do not have any long-term contracts with suppliers. 
Note 17 – Subsequent Events   
Dividends 
On March 3, 2026, the Board of Directors (the “Board”) approved the payment of a cash dividend to our shareholders 
in the first quarter of Fiscal 2026.  The quarterly cash dividend of $0.170 per share will be paid on April 20, 2026 to 
shareholders of record as of the close of business on April 6, 2026. 
The declaration and payment of any future dividends are at the discretion of the Board and will depend on our results 
of operations, financial condition, business conditions and other factors deemed relevant by the Board.  See Note 10 
– “Debt” for a discussion of our Credit Agreement and its restrictions regarding dividend payments and acquisitions. 
CEO Transition 
On February 24, 2026, Mark J. Worden departed from his position as President and Chief Executive Officer of the 
Company. In connection with his departure, Mr. Worden resigned as a member of the Board, effective 
immediately.  Mr. Worden’s departure was not due to any disagreement with the Company on any matter relating to 
its operations, policies or practices. 
On February 24, 2026, the Board appointed Clifton E. Sifford to serve as our Interim President and Chief Executive 
Officer. Mr. Sifford will continue to serve as the Vice Chairman of the Board as well.  Mr. Sifford was also designated 
as our principal executive officer, effective as of February 24, 2026.   
Pursuant to the terms of the Amended and Restated Employment and Noncompetition Agreement, dated as of 
November 1, 2024, between the Company and Mr. Worden (the “Employment Agreement”), in connection with his 
departure, we are providing Mr. Worden with the payments required to be made to him under the terms of the 
Employment Agreement upon a termination without cause, subject to Mr. Worden complying with the covenants set 
forth in the Employment Agreement. Mr. Worden also executed and delivered a release of claims against the Company 
pursuant to the terms of the Employment Agreement.  Payments to Mr. Worden included 168,184 shares of our 
common stock issued to Mr. Worden for the settlement of outstanding equity awards whose vesting accelerated upon 
his termination and will include a cash payment of $4.8 million.  These payments, net of accruals for incentive and 

 
 
70 
stock-based compensation as of January 31, 2026, will have an estimated effect on Net Income per Diluted Share for 
Fiscal 2026 of approximately $0.20 to $0.22. 
 
Supreme Court Tariff Ruling 
 
In February 2026, the United States Supreme Court issued a ruling striking down certain tariffs previously imposed 
by the United States executive branch under the International Emergency Economic Powers Act (“IEEPA”).  The 
United States executive branch subsequently instituted additional tariffs under other laws.  These actions have resulted 
in considerable uncertainty regarding the scope and duration of current and potential tariffs and the impact this 
uncertainty may have on us, including availability and timing of refunds of tariffs paid under IEEPA.  We continue to 
monitor and evaluate tariff policy and assess the potential impact on our business, financial condition, and results of 
operations.  At this time, we cannot reasonably estimate the total financial impact of these events; however, these 
actions, and any additional tariffs imposed, may materially affect our future results of operations and cash flows.

 
 
71 
ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 
AND FINANCIAL DISCLOSURE 
None. 
ITEM 9A.   CONTROLS AND PROCEDURES 
Management’s Report on Internal Control Over Financial Reporting 
The Company’s management is responsible for establishing and maintaining adequate internal control over financial 
reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended.  Internal control over 
financial reporting is a process designed by, or under the supervision of, the Company’s principal executive and 
principal financial officers and effected by the Company’s Board of Directors, management and other personnel to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted accounting principles and includes those policies and 
procedures that: 
 
• 
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 
and dispositions of the assets of the Company; 
• 
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures 
of the Company are being made only in accordance with authorizations of management and Directors of the 
Company; and 
• 
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 
disposition of the Company’s assets that could have a material effect on the financial statements. 
Because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  
Projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 
Management assessed the effectiveness of the Company’s internal control over financial reporting as of January 31, 
2026.  In making this assessment, management used the criteria set forth by the Committee of Sponsoring 
Organizations of the Treadway Commission in Internal Control-Integrated Framework (2013).  Based on its 
assessment, management believes that the Company’s internal control over financial reporting was effective as of 
January 31, 2026. 
The Company’s internal control over financial reporting as of January 31, 2026 has been audited by its independent 
registered public accounting firm, Deloitte & Touche LLP, as stated in their report, which is included herein. 
Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures and Changes in Internal 
Control over Financial Reporting 
Our Interim Chief Executive Officer and Chief Financial Officer have concluded, based on their evaluation as of 
January 31, 2026, that our disclosure controls and procedures are effective to ensure that information required to be 
disclosed by us in the reports filed or submitted by us under the Securities Exchange Act of 1934, as amended, is 
recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and 
include controls and procedures designed to ensure that information required to be disclosed by us in such reports is 
accumulated and communicated to our management, including the Interim Chief Executive Officer and Chief 
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 
There has been no significant change in our internal control over financial reporting that occurred during the quarter 
ended January 31, 2026 that has materially affected, or is reasonably likely to materially affect, our internal control 
over financial reporting.  

 
 
72 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 
Opinion on Internal Control Over Financial Reporting 
We have audited the internal control over financial reporting of Shoe Carnival, Inc. and subsidiaries (the 
“Company”) as of January 31, 2026, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, 
the Company maintained, in all material respects, effective internal control over financial reporting as of January 31, 
2026, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO. 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated financial statements as of and for the year ended January 31, 2026, of the 
Company and our report dated March 26, 2026, expressed an unqualified opinion on those financial statements. 
Basis for Opinion  
The Company’s management is responsible for maintaining effective internal control over financial reporting and 
for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on 
the Company’s internal control over financial reporting based on our audit. We are a public accounting firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the 
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB. 
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting 
was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 
Definition and Limitations of Internal Control Over Financial Reporting 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 
/s/ Deloitte & Touche LLP 
 
Indianapolis, Indiana   
March 26, 2026 
 

 
 
73 
ITEM 9B.   OTHER INFORMATION 
During the fourth quarter of Fiscal 2025, no members of our Board of Directors or officers (as defined in Rule 16a-
1(f) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) adopted, amended or terminated any 
contract, instruction or written plan for the purchase or sale of our securities intended to satisfy the affirmative defense 
conditions of Rule 10b5-1(c) of the Exchange Act or any non-Rule 10b5-1 trading arrangement, as defined in the SEC 
rules.  
ITEM 9C.   DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT 
INSPECTIONS 
Not applicable. 

 
 
74 
PART III 
ITEM 10.   DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 
Information concerning our executive officers is included under the caption “Information about our Executive 
Officers” at the end of PART 1, ITEM 1, “Business” of this Annual Report on Form 10-K.  This information is 
incorporated herein by reference. 
We have adopted an insider trading policy governing the purchase, sale and other dispositions of our securities by our 
directors, officers and employees and by the Company that we believe is reasonably designed to promote compliance 
with insider trading laws, rules and regulations, and the Nasdaq Stock Market LLC listing standards applicable to us.  
A copy of this policy is filed as an exhibit to this Annual Report on Form 10-K. 
The additional information required by this Item concerning our Directors, nominees for Director, Code of Ethics, 
insider trading policies and procedures, designation of the Audit Committee financial expert and identification of the 
Audit Committee, and concerning any disclosure of delinquent filers under Section 16(a) of the Exchange Act, is 
incorporated herein by reference to the sections titled “Proposal No. 1 - Election of Directors,” “Information Regarding 
the Board of Directors and Committees,” “Social and Environmental Responsibility” and “Principal Shareholders” in 
our definitive Proxy Statement for the 2026 Annual Meeting of Shareholders, which will be filed pursuant to 
Regulation 14A within 120 days after the end of our last fiscal year. 
ITEM 11.   EXECUTIVE COMPENSATION 
The information required by this Item concerning remuneration of our officers and Directors and information 
concerning material transactions involving such officers and Directors and Compensation Committee interlocks, 
including the Compensation Committee Report, the Compensation Discussion and Analysis and related compensation 
tables, is incorporated herein by reference to the sections titled “Executive Compensation,” “Director Compensation” 
and “Information Regarding the Board of Directors and Committees” in our definitive Proxy Statement for the 2026 
Annual Meeting of Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the end of our 
last fiscal year. 
ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS 
The information required by this Item concerning the stock ownership of management and five percent beneficial 
owners and securities authorized for issuance under equity compensation plans is incorporated herein by reference to 
the sections titled “Executive Compensation - Equity Compensation Plan Information” and “Principal Shareholders” 
in our definitive Proxy Statement for the 2026 Annual Meeting of Shareholders, which will be filed pursuant to 
Regulation 14A within 120 days after the end of our last fiscal year. 
ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE 
The information required by this Item concerning certain relationships and related person transactions and the 
independence of our Directors is incorporated herein by reference to the sections titled “Transactions with Related 
Persons” and “Information Regarding the Board of Directors and Committees” in our definitive Proxy Statement for 
the 2026 Annual Meeting of Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the 
end of our last fiscal year. 
ITEM 14.   PRINCIPAL ACCOUNTANT FEES AND SERVICES 
The information required by this Item concerning principal accountant fees and services is incorporated herein by 
reference to the sections titled “Proposal No. 3 - Ratification of Our Independent Registered Public Accounting Firm” 
and “Audit Committee Matters” in our definitive Proxy Statement for the 2026 Annual Meeting of Shareholders, 
which will be filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

 
 
75 
PART IV 
ITEM 15.   EXHIBITS AND FINANCIAL STATEMENT SCHEDULES  
 
1. Financial Statements: 
The following financial statements of Shoe Carnival, Inc. are set forth in PART II, ITEM 8 of this Annual
Report on Form 10-K: 
Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets at January 31, 2026 and February 1, 2025 
Consolidated Statements of Income for the years ended January 31, 2026, February 1, 2025, and
February 3, 2024 
Consolidated Statements of Shareholders’ Equity for the years ended January 31, 2026, February 1, 
2025, and February 3, 2024 
Consolidated Statements of Cash Flows for the years ended January 31, 2026, February 1, 2025, and 
February 3, 2024 
Notes to Consolidated Financial Statements 
2. Exhibits: 
 

 
 
76 
INDEX TO EXHIBITS 
 
 Incorporated by Reference To 
 
Exhibit 
No. 
 
Description 
 
Form Exhibit 
Filing 
Date 
Filed 
Herewith 
 
 
 
 
 
3-A 
Amended and Restated Articles of Incorporation of Registrant 
 8-K 
3-A 06/27/2022 
 
 
 
 
 
 
3-B 
By-laws of Registrant, as amended to date 
 8-K 
3.B 03/17/2023 
 
 
 
 
 
 
4-A 
Amended and Restated Credit Agreement, dated as of March 23,
2022, by and among Registrant, the financial institutions from time to
time party thereto as Lenders, and Wells Fargo Bank, National 
Association, as administrative agent, swingline lender and issuing 
lender, sole lead arranger and sole bookrunner 
 8-K 
4.1 
03/24/2022 
 
 
 
 
 
 
4-B 
Amended and Restated Security Agreement, dated as of March 23, 
2022, by and between the Registrant and Wells Fargo Bank, National
Association, as administrative agent 
 8-K 
4.2 
03/24/2022 
 
 
 
 
 
 
4-C 
Description of the Registrant’s Securities registered under Section 12 
of the Securities Exchange Act of 1934 
 10-K 4-C 03/24/2023 
 
 
 
 
 
 
10-A 
Lease, dated as of February 8, 2006, by and between Registrant and 
Big-Shoe Properties, LLC 
 10-K 10-A 04/13/2006 
 
 
 
 
 
 
10-B 
First Amendment to Lease, dated as of June 16, 2015, by and between
Registrant and Big-Shoe Properties, LLC 
 10-K 10-B 03/26/2021 
 
 
 
 
 
 
10-C 
Second Amendment to Lease, dated as of April 25, 2019, by and
between Registrant and Big-Shoe Properties, LLC 
 10-K 10-C 03/26/2021 
 
 
 
 
 
 
10-D* 
Summary Compensation Sheet 
 
 
 
 
X 
 
 
 
 
 
10-E* 
Non-competition Agreement dated as of January 15, 1993, between 
Registrant and J. Wayne Weaver (P) 
 S-1 
10-I 02/04/1993 
 
 
 
 
 
 
10-F* 
Employee Stock Purchase Plan of Registrant, as amended 
 10-Q 10-L 09/15/1997 
 
 
 
 
 
 
10-G* 
Shoe Carnival, Inc. Amended and Restated 2016 Executive 
Incentive Compensation Plan, as amended November 1, 2024 
 10-Q 10.6 12/06/2024 
 
 
 
 
 
 
10-H* 
Shoe Carnival, Inc. Amended and Restated 2017 Equity Incentive
Plan, as amended November 1, 2024 
 10-Q 10.5 12/06/2024 
 
 
 
 
 
 
10-I* 
Form of 2022 Performance Stock Unit Award Agreement under the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 8-K 
10.2 03/15/2022 
 
 
 
 
 
 
10-J* 
Amended Form of 2022 Performance Stock Unit Award Agreement 
under the Registrant’s 2017 Equity Incentive Plan (Executive 
Officers) 
 10-Q 10.1 09/06/2024 
 
 
 
 
 
 
10-K* 
Form of 2023 Performance Stock Unit Award Agreement under the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 8-K 
10.1 03/17/2023 
 
 
 
 
 
 
10-L* 
Form of 2024 Performance Stock Unit Award Agreement under the 
Registrant’s Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 8-K 
10.2 03/18/2024 
 
 
 
 
 
 
10-M* 
Amended Form of 2024 Performance Stock Unit Award Agreement 
under the Registrant’s Amended and Restated 2017 Equity Incentive 
Plan (Executive Officers) 
 10-Q 10.2 09/06/2024 
 
 
 
 
 
 
10-N* 
Form of Restricted Stock Award Agreement under the Amended and 
Restated 2017 Equity Incentive Plan (Non-Employee Directors) 
 10-Q 10.2 09/01/2023 
 
 
 
 
 
 
10-O* 
Form of Restricted Stock Award Agreement under the Amended and 
Restated 2017 Equity Incentive Plan (Employee Directors) 
 10-Q 10.3 09/01/2023 
 
 
 
 
 
 
10-P* 
Amended Form of Restricted Stock Unit Award Agreement under the
Registrant's 2017 Equity Incentive Plan (Executive Officers) 
 10-Q 10.7 12/06/2024 
 
 
 
 
 
 
10-Q* 
Amended Form of Restricted Stock Unit Award Agreement under the
Registrant's Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 10-Q 10.8 12/06/2024 
 

INDEX TO EXHIBITS - Continued 
 
 
77 
10-R* 
Form of 2025 Restricted Stock Unit Award Agreement under the 
Registrant’s Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 8-K 
10.1 03/17/2025 
 
 
 
 
 
 
10-S* 
Form of 2025 Performance Stock Unit Award Agreement under the 
Registrant’s Amended and Restated 2017 Equity Incentive Plan 
(Executive Officers) 
 8-K 
10.2 03/17/2025 
 
 
 
 
 
 
10-T* 
Form of Stock Award Agreement under the Amended and Restated 
2017 Equity Incentive Plan (Directors) 
 10-Q 10.1 09/05/2025 
 
 
 
 
 
 
10-U* 
Letter Agreement, dated September 30, 2021, between Registrant and
Clifton E. Sifford 
 8-K 
10.2 10/05/2021 
 
 
 
 
 
 
10-V* 
Amended and Restated Employment and Noncompetition 
Agreement dated as of November 1, 2024, between Registrant and 
Mark J. Worden 
 8-K 
10.1 11/04/2024 
 
 
 
 
 
 
10-W* 
Amended and Restated Employment and Noncompetition 
Agreement dated as of November 1, 2024, between Registrant and 
Marc A. Chilton 
 8-K 
10.2 11/04/2024 
 
 
 
 
 
 
10-X* 
Amended and Restated Employment and Noncompetition 
Agreement dated as of November 1, 2024, between Registrant and 
Patrick C. Edwards 
 8-K 
10.3 11/04/2024 
 
 
 
 
 
 
10-Y* 
Amended and Restated Employment and Noncompetition 
Agreement dated as of November 1, 2024, between Registrant and 
Carl N. Scibetta 
 8-K 
10.4 11/04/2024 
 
 
 
 
 
 
10-Z* 
Employment and Noncompetition Agreement dated as of September 
28, 2025, by and between Registrant and W. Kerry Jackson 
 8-K 
10.1 09/25/2025 
 
 
 
 
 
 
10-AA* 
Amended and Restated Employment and Noncompetition 
Agreement dated as of April 6, 2025, between Registrant and Tanya 
E. Gordon 
 
 
 
 
X 
 
 
 
 
 
10-BB* 
Form of Sign-On Restricted Stock Unit Award Agreement under the 
2017 Equity Incentive Plan 
 10-Q 10.3 06/02/2023 
 
 
 
 
 
 
10-CC* 
Shoe Carnival, Inc. Deferred Compensation Plan, as amended 
 10-K 10-S 04/10/2014 
 
 
 
 
 
 
10-DD* 
Shoe Carnival, Inc. Amended and Restated Executive Incentive 
Compensation Plan, as amended March 3, 2026 
 8-K 
10.4 03/09/2026 
 
 
 
 
 
 
19 
Shoe Carnival, Inc. Insider Trading Policy 
 10-K 
19 
03/21/2025 
 
 
 
 
 
 
21 
A list of subsidiaries of Shoe Carnival, Inc. 
 
 
X 
 
 
 
23 
Written consent of Deloitte & Touche LLP 
 
 
X 
 
 
 
31.1 
Certification of Interim Chief Executive Officer Pursuant to Rule 13a-
14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
 
 
X 
 
 
 
31.2 
Certification of Chief Financial Officer Pursuant to Rule 13a-
14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
 
 
X 
 
 
 
32.1 
Certification of Interim Chief Executive Officer Pursuant to 18 
U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 
 
 
X 
 
 
 
32.2 
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002 
 
 
X 
 
 
 
97 
Shoe Carnival, Inc. Amended and Restated Incentive Compensation 
Recovery Policy 
10-K 
97 
03/22/2024 
 

INDEX TO EXHIBITS - Continued 
 
 
78 
 
 
 
101.INS 
Inline XBRL Instance Document - the instance document does not 
appear in the Interactive Data File as its XBRL tags are embedded 
within the Inline XBRL document. 
 
 
X 
 
 
 
101.SCH Inline XBRL Taxonomy Extension Schema With Embedded 
Linkbase Document. 
 
 
X 
 
 
 
104 
Cover Page Interactive Data File (formatted as inline XBRL and
contained in Exhibit 101). 
 
 
X 
 
* 
The indicated exhibit is a management contract, compensatory plan or arrangement required to be filed by Item 601 of Regulation S-K. 
 
ITEM 16.  FORM 10-K SUMMARY 
None.

 
 
79 
SIGNATURES 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 
 
Shoe Carnival, Inc. 
 
Date:   March 26, 2026 
By: 
/s/ Clifton E. Sifford 
Clifton E. Sifford 
Interim President and Chief Executive Officer 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 
 
Signature 
Title 
 
Date 
/s/ J. Wayne Weaver 
Chairman of the Board and Director 
March 26, 2026 
J. Wayne Weaver 
/s/ Clifton E. Sifford 
Vice Chairman, Interim President and Chief Executive  
March 26, 2026 
Clifton E. Sifford 
Officer and Director  
(Principal Executive Officer) 
/s/ James A. Aschleman 
Director 
March 26, 2026 
James A. Aschleman 
/s/ Andrea R. Guthrie 
Director 
March 26, 2026 
Andrea R. Guthrie 
/s/ Diane E. Randolph 
Director 
March 26, 2026 
Diane E. Randolph 
/s/ Charles B. Tomm 
Director 
March 26, 2026 
Charles B. Tomm 
/s/ W. Kerry Jackson 
Executive Vice President, Chief Financial Officer  
March 26, 2026 
W. Kerry Jackson 
(Principal Financial and Accounting Officer)  
 

Stock Price Performance Graph 
 
The performance graphs set forth below compare the cumulative total shareholder return on the Company's common 
stock with the Russell 2000 Index and the S&P Retail Select Industry Index for the period from January 29, 2021 
through January 30, 2026 (the last trading date of the Company’s Fiscal 2025).  The graphs assume that $100 was 
invested in the Company’s common stock and $100 was invested in each of the other indices on January 29, 2021, 
and assumes reinvestment of dividends. The stock performance shown in the graphs represents past performance and 
should not be considered an indication of future performance. The performance graphs shall not be deemed "soliciting 
material" or to be "filed" with the Securities and Exchange Commission, nor shall such information be incorporated 
by reference into any future filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to 
the extent the Company specifically incorporates it by reference into such filing. 
 
Comparison of Cumulative Five Year Total Return 
 
 
1/29/2021 
1/28/2022 
1/27/2023 
2/2/2024 
1/31/2025 
1/30/2026 
  Russell 2000 Index 
$ 
100 
$ 
95 
$ 
92 
$ 
95 
$ 
110 
$ 
126 
  S&P Retail Select Industry Index 
 
100 
 
90 
 
80 
 
82 
 
93 
 
100 
  Shoe Carnival, Inc. 
 
100 
 
142 
 
120 
 
116 
 
122 
 
91 
 
 
 
 
0
20
40
60
80
100
120
140
160
1/29/2021
1/28/2022
1/27/2023
2/2/2024
1/31/2025
1/30/2026
DOLLARS
Russell 2000 Index
S&P Retail Select Industry Index
Shoe Carnival, Inc.

 Store Locations as of January 31, 2026
STORE LOCATIONS
Corporate Management Team
Board of Directors
Wayne Weaver
Chairman of the Board
Cliff Sifford
Vice Chairman of the Board
                                                                   
James Aschleman 1,2*,3 
Andrea Guthrie 1,2,3* 
Diane Randolph 1,2,3
Charles Tomm 1*,2,4
• (1) Audit Committee
• (2) Compensation Committee
• (3) Nominating and Corporate 
          Governance Committee
• (4) Lead Director
• (*) Committee Chair
Corporate Information
Corporate Office
1800 Innovation Point
Fort Mill, SC 29715 
803-650-4600
www.shoecarnival.com
John Dodson
SVP, Store Operations
Patrick Edwards
SVP, Treasurer Controller
Andrew Gerber
SVP, General Counsel
David Groff
SVP, Supply Chain 
Cheryl Lindauer
SVP, Chief Information Officer
Clint Pierce
SVP, GMM
Curtis Wood
SVP, Real Estate, Store
Development, FP&A
Toshia Ashley
VP, Merchandising
Planning & Allocation
Chris Askins
VP, Loss Prevention 
James Barnes
VP, Store Operations-
Integrations
Angie Brawdy
VP, Human Resources
Matt Haracz
VP, E-commerce
Steven Meyer
VP, Store Operations
Liz Robison
VP, DMM
Tim Spotila
VP, Store Operations
Brett Wortham
VP, GMM
Cliff Sifford*
Interim President,
Chief Executive Officer
Marc Chilton*
SEVP, Chief Operating Officer
Tanya Gordon*
EVP, Chief Merchandising 
Officer
Kerry Jackson*
EVP, Chief Financial Officer
Todd Beurman
SVP, Marketing
Transfer Agent
Computershare
118 Fermwood Ave.                            
Edison, NJ 08837-3852      
732-417-2928
* Executive Officers