Quarterlytics / Consumer Cyclical / Apparel - Retail / Shoe Carnival, Inc.

Shoe Carnival, Inc.

scvl · NASDAQ Consumer Cyclical
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Ticker scvl
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 2500
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FY2021 Annual Report · Shoe Carnival, Inc.
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Tri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDSTri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDSTri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDSTri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDSAVG2009-2015201620182017201920202021$38$41$38$50$54$208$222009 - 20112012 - 20142015 - 20172018 - 20202021$1,330$1,014$728$893$1,0012009 - 20112012 - 20142015- 20172018 - 20202021$321$239$215$224$2262009 - 20112012 - 20142015 - 20172018 - 20202021$5.42$1.08$0.58$0.67$0.65AVERAGE EPSAVERAGE NET SALES (IN MILLIONS)AVERAGE NET SALES PER SQ. FTOPERATING INCOME (IN MILLIONS)Fiscal 2021 was not just a goodyear - it was THE BEST YEAR inShoe Carnival’s history.FINANCIAL HIGHLIGHTSDuring fiscal 2021, Shoe Carnival broke many financial records: quarterly and annual net sales, comparable store sales increases, and diluted net income per share (EPS).+40%5 YEARCUMULATIVE AVERAGE GROWTH RATE>$300    AVG SALES PER SQ FT36%INCREASE2021 VS 20202021 EPSEXCEEDED2015 - 2020 COMBINEDBEST IN CLASSPRODUCTIVITYInside Color Page 1The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374“29 MILLIONLOYAL CUSTOMERS!29%NET SALES INCREASE OFSINCE 2018SINCE 201831%3CUSTOMER BASEINCREASE OF MILLION LOYALTY CUSTOMERS ADDEDIN 2021As of January 29, 2022Inside Color Page 2Inside Color Page 3LETTER TO THE SHAREHOLDERSAfter serving as the President of Shoe Carnival for the last few years, it was a great honor to take on the expanded role as President & Chief Executive Officer during 2021. As I met with customers, team members, and vendor partners across the country this past year, one simple, yet fundamental truth has stuck with me: shoe shopping remains an incredibly fun experience to do with the ones we love, our families and friends. Despite the challenges we all have faced as a nation during the past two years, the number of Shoe Carnival customers surged to the highest levels in our 44-year history this year. Our long tenured team demonstrated incredible resiliency and commitment to our core principle: to always deliver the preferred shopping experience in the family footwear industry.   I am so thankful to our nearly 6,000 team members for their steadfast focus on our customer and the local communities we serve, which resulted in 3 million new loyal customers during the past year.   During 2021, we continued to focus on executing our near-term strategic plans, while building the growth pathway to becoming a multi-billion dollar retailer during this decade. Our team’s execution of the strategic plans exceeded expectations on all dimensions. During the year we surpassed the billion dollar sales level faster than any prior year and closed out the year with record setting sales and 36% growth. Operating income elevated to the top tier within our industry, and earnings per share generated during 2021 was greater than the prior six years combined. Cash generated from operations fully funded our first acquisition, and we ended the year with no debt, and the most cash on hand ever. Momentum is strong at Shoe Carnival. Enthusiasm to rapidly grow permeates through the organization as we execute on our core strategic areas below.          DELIVERING THE MOST MODERN STORE FLEET& SHOPPING EXPERIENCEWe operate a retail focused business model that aims to deliver the leading footwear shopping experience with the nation’s most loved brands. Our “bricks” first retailer mindset ensures we constantly re-imagine our store design, our shopping experience, and customer service processes. A total fleet modernization plan is under way and the new store design and enhanced shopping experience has generated exceptional customer response. As such, we accelerated investments to complete the program faster. Over 20% of the fleet modernization has been completed to date, over 50% will be complete by this time next year, and the full fleet plan will be completed by the end of fiscal 2024. ADVANCED CUSTOMER RELATIONSHIP MANAGEMENT (CRM), ANALYTICS & DIGITAL MARKETINGUnderstanding the footwear customer best and how to communicate effectively with them is a top strategic priority and core driver of our profit model. We elevated our capabilities in this space to accelerate profitable growth and to pinpoint desirable real estate for market share growth. The loyal Shoe Carnival customer base expanded over 10% this past year and is now 29 million customers that we can effectively and efficiently engage with. Investments made in technology and team capabilities have transformed our promotional model into a highly profitable, personalized, digital first approach. This has structurally shifted our gross margin levels upward by approximately 500 basis points versus the previous high pre-pandemic. Combined with our increased scale, the margin growth results in a double digit sustainable operating income level that is more than twice the levels generated historically. This, in turn, creates strong operating cash flow characteristics to invest in growth.LEADING STORE PRODUCTIVITYWe completed our multiyear store productivity improvement plan this year. The strategic plan eliminated all underperforming stores and those that were not positioned well to reach our core customer target. All comparable stores across the fleet generated positive cash flow and profit contribution at the end of 2021. Our sales per square foot surpassed $300 for the first time this year, compared to the $225 - $250 range we delivered historically. Our sales per door and profit per door climbed to the highest levels in our history.RAPIDLY EXPAND SCALEThe existing fleet is highly productive, the modernization program is progressing quickly, and we have structurally doubled our ongoing operating income levels. We are now positioned to expand our scale rapidly and profitably. During December 2021 we completed the acquisition of Shoe Station, a leading footwear retailer in the South.  This second banner added a growth platform to expand store counts across the Southern market. We completed the integration phase of the acquisition and are building out the banner’s advanced CRM, analytics, and marketing capabilities. We aim to double the footprint of the Shoe Station banner and build a leading digital sales platform during the next two years. The Shoe Carnival banner is also expanding store count across the existing state footprint and moving into an accelerated growth mode as we head into 2023. The total company fleet will surpass 400 stores this fiscal year and over 450 stores during fiscal 2024. We see tremendous market share growth potential and a long runway for further store growth for our banners in the years ahead.Our company enters 2022 stronger than ever thanks to our tremendous team members, vendor partners, and our customers, who simply love to buy shoes at Shoe Carnival and Shoe Station.  Thank you to all for making 2021 the most successful year in our history and setting us on a path to become a multi-billion dollar retailer this decade.Sincerely,Mark J. WordenPresident & Chief Executive Officer  UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549  

Form 10-K 

(Mark One) 
[X]  Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the fiscal year ended:   January 29, 2022 

[   ]  Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
For the transition period from ____________________  to  ____________________ 

Commission File Number: 

0-21360 

or 

Shoe Carnival, Inc. 
(Exact name of registrant as specified in its charter) 

Indiana 
(State or other jurisdiction of 
incorporation or organization) 

7500 East Columbia Street 
Evansville, IN 
(Address of principal executive offices) 

35-1736614 
(IRS Employer Identification Number) 

47715 
(Zip code) 

(812) 867-4034 
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, par value $0.01 per share 

Securities registered pursuant to Section 12(g) of the Act: None 

Trading 
Symbol(s) 
SCVL 

Name of each exchange on which registered 
The Nasdaq Stock Market LLC 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

[  ] Yes 

[ X] No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 

[  ] Yes 

[X] No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days. 

[X] Yes 

[  ] No 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T 
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  

[X ] Yes 

[  ] No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth 
company.    See  the  definitions  of  “large  accelerated  filer”,  “accelerated  filer”,  “smaller  reporting  company”,  and  “emerging  growth  company”  in  Rule  12b-2  of  the 
Exchange Act. 
[  ]  Large accelerated filer 

[  ]  Smaller reporting company 

[ ]  Emerging growth company 

[  ]  Non-accelerated filer 

[X]  Accelerated filer 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ] 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial 
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. [X] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

[  ] Yes 

[X] No 

The aggregate market value of the voting stock held by non-affiliates of the registrant based on the last sale price for such stock at July 30, 2021 (the last business day of 
the registrant’s most recently completed second fiscal quarter) was approximately $653,920,226 (assuming solely for the purposes of this calculation that all Directors 
and executive officers of the registrant are “affiliates”). 

Number of Shares of Common Stock, $.01 par value, outstanding at March 21, 2022 was 28,169,069. 

DOCUMENTS INCORPORATED BY REFERENCE 

Certain  information  contained  in  the  Definitive  Proxy  Statement  for  the  2022  Annual  Meeting  of  Shareholders  of  the  Registrant  to  be  held  on  June  23,  2022  are 
incorporated by reference into PART III hereof. 

Auditor Firm Id: 

34 

Auditor Name:  

Deloitte & Touche LLP 

Auditor Location: 

Indianapolis, IN 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
 
  
 
 
 
  
PART I 

TABLE OF CONTENTS 

Business 

Item 1. 
Item 1A.  Risk Factors 
Item 1B.  Unresolved Staff Comments 
Item 2. 
Item 3. 
Item 4.  Mine Safety Disclosures 

Properties 
Legal Proceedings 

PART II 

Item 5.  Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer 

Purchases of Equity Securities 
[Reserved] 

Item 6. 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of 

Operations 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data  
Item 8. 
Changes in and Disagreements with Accountants on Accounting and Financial 
Item 9. 
Disclosure 
Item 9A.  Controls and Procedures 
Item 9B.  Other Information 
Item 9C.  Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance 
Item 11.  Executive Compensation 
Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 
Item 14. 

Principal Accounting Fees and Services 

PART IV 

Item 15.  Exhibits and Financial Statement Schedules 
Item 16. 

Form 10-K Summary 

Signatures   

4 
15 
26 
26 
26 
26 

27 
27 

28 
39 
39 

65 
65 
68 
68 

69 
69 

69 
69 
69 

70 
73 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shoe Carnival, Inc. 
Evansville, Indiana 

Annual Report to Securities and Exchange Commission  
For the Fiscal Year Ended January 29, 2022 

PART I 

Cautionary Statement Regarding Forward-Looking Information 

This Annual Report on Form 10-K contains forward-looking statements, within the meaning of the Private Securities 
Litigation Reform Act of 1995, that involve a number of risks and uncertainties.  A number of factors could cause our 
actual  results,  performance,  achievements  or  industry  results  to  be  materially  different  from  any  future  results, 
performance or achievements expressed or implied by these forward-looking statements. These factors include, but 
are not limited to: the duration and spread of the COVID-19 pandemic, mitigating efforts deployed, including the 
effects of government stimulus on consumer spending, and the pandemic’s overall impact on our operations, including 
our stores, supply chain and distribution processes, economic conditions, and financial market volatility; our ability 
to operate the recently acquired Shoe Station assets, retain Shoe Station employees and achieve expected operating 
results and other benefits from the Shoe Station acquisition within expected time frames, or at all; risks that the Shoe 
Station acquisition may disrupt our current plans and operations or negatively impact our relationship with our vendors 
and other suppliers; the potential impact of national and international security concerns, including those caused by 
war and terrorism, on the retail environment; our ability to control costs and meet our labor needs in a rising wage 
and/or inflationary environment; general economic conditions in the areas of the continental United States and Puerto 
Rico where our stores are located; the effects and duration of economic downturns and unemployment rates; changes 
in the overall retail environment and more specifically in the apparel and footwear retail sectors; our ability to generate 
increased sales; our ability to successfully navigate the increasing use of online retailers for fashion purchases and the 
impact on traffic and transactions in our physical stores; the success of the open-air shopping centers where many of 
our stores are located and its impact on our ability to attract customers to our stores; our ability to attract customers to 
our  e-commerce  platform  and  to  successfully  grow  our  omnichannel  sales;  the  effectiveness  of  our  inventory 
management, including our ability to manage key merchandise vendor relationships and emerging direct-to-consumer 
initiatives; changes in our relationships with other key suppliers;  changes in the political and economic environments 
in, the status of trade relations with, and the impact of changes in trade policies and tariffs impacting, China and other 
countries  which  are  the  major  manufacturers  of  footwear;  the  impact  of  competition  and  pricing;  our  ability  to 
successfully manage and execute our marketing initiatives and maintain positive brand perception and recognition; 
our  ability  to  successfully  manage  our  current  real  estate  portfolio  and  leasing  obligations;  changes  in  weather, 
including patterns impacted by climate change; changes in consumer buying trends and our ability to identify and 
respond to emerging fashion trends; the impact of disruptions in our distribution or information technology operations; 
the impact of natural disasters, other public health crises, political crises, civil unrest, and other catastrophic events on 
our operations and the operations of our suppliers, as well as on consumer confidence and purchasing in general; risks 
associated with the seasonality of the retail industry; the impact of unauthorized disclosure or misuse of personal and 
confidential information about our customers, vendors and employees, including as a result of a cybersecurity breach; 
our  ability  to  successfully  execute  our  business  strategy,  including  the  availability  of  desirable  store  locations  at 
acceptable lease terms, our ability to identify, consummate or effectively integrate future acquisitions, our ability to 
implement and adapt to new technology and systems, our ability to open new stores in a timely and profitable manner, 
including our entry into major new markets, and the availability of sufficient funds to implement our business plans; 
higher than anticipated costs associated with the closing of underperforming stores; the inability of manufacturers to 
deliver products in a timely manner; an increase in the cost, or a disruption in the flow, of imported goods; the impact 
of regulatory changes in the United States, including minimum wage laws and regulations, and the countries where 
our manufacturers are located; the resolution of litigation or regulatory proceedings in which we are or may become 
involved; continued volatility and disruption in the capital and credit markets; and future stock repurchases under our 
stock repurchase program and future dividend payments. For a more detailed discussion of risk factors impacting us, 
see PART I,  ITEM 1A, "Risk Factors" of this Annual Report on Form 10-K. 

3 

 
 
ITEM 1.    BUSINESS  

Our Company 

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, providing the convenience of shopping at 
any of our store locations, our mobile apps or online.  We offer customers a broad assortment of dress, casual and 
athletic footwear for the entire family with an emphasis on national name brands.  We are an Indiana corporation that 
was initially formed in Delaware in 1993 and reincorporated in Indiana in 1996.  References to “Shoe Carnival” and 
“Shoe  Station”  are  to  the  individual  banners,  not  the  entire  company.    References  to  “we,”  “us,”  “our”  and  the 
“Company” in this Annual Report on Form 10-K refer to Shoe Carnival, Inc. and its subsidiaries.  

During fiscal 2021, we grew our net sales by 36% compared to fiscal 2020 and 28% compared to fiscal 2019.  The 
diluted net income per share earned in fiscal 2021 of $5.42 exceeded the diluted net income per share earned during 
the last six years combined.  See PART II, ITEM 7, "Management's Discussion and Analysis of Financial Condition 
and Results of Operations" in this Annual Report on Form 10-K for more information regarding the trends impacting 
our fiscal 2021 operating results. 

Our Banners 

Shoe Carnival 

Our Shoe Carnival retail concept is differentiated from competitors by our distinctive, fun and promotional marketing 
efforts. Shoe Carnival stores combine competitive pricing with a high-energy in-store environment that encourages 
customer participation.  Unique features of our store experience include upbeat music, opportunities for customers to 
spin our iconic spin-n-win wheel, and a mic-person who runs in-store specials.  These specials include contests and 
games  and  hot  deals  of  the  moment  to  encourage  customers  to  take  immediate  advantage  of  our  special,  in-store 
pricing.   

On  average,  our  Shoe  Carnival  physical  stores  are  approximately  10,900  square  feet  and  carry  inventory  of 
approximately 25,700 pairs of shoes per location.  Including e-commerce sales in close proximity to a physical store, 
our physical stores each generated an average of $3.5 million in annual sales in fiscal 2021 and over $300 per square 
foot.  As of January 29, 2022, we operated 372 stores in 35 states and Puerto Rico under the Shoe Carnival banner 
and offered online shopping at www.shoecarnival.com.  

Shoe Station 

On December 3, 2021, we acquired substantially all of the assets of privately-held, family-owned Shoe Station, Inc.  
("Shoe Station").  The Shoe Station assets were acquired for approximately $70.7 million, inclusive of customary 
adjustments which are not yet finalized, and funded with cash on hand.  This acquisition was the first acquisition in 
our history.  As of January 29, 2022, we operated 21 locations across the Southeast under the Shoe Station banner. 
The addition of this banner and retail locations creates a complementary retail platform to serve a broader family 
footwear customer base across both urban and suburban demographics and provides an additional near-term growth 
opportunity for us.  

On average, our Shoe Station physical stores are approximately 16,700 square feet and carry an average inventory of 
43,300 pairs of shoes per location.  Due to the size of the stores and a targeted more affluent family footwear customer, 
these locations provide for a primary destination shopping experience.  We will also offer online shopping under this 
banner at www.shoestation.com.  Revenues attributed to the Shoe Station banner generated from the acquisition date 
through  January  29,  2022  totaled  $16.6  million.  More  information  on  the  acquisition  can  be  found  in  Note  3  - 
"Acquisition of Shoe Station" in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of 
this Annual Report on Form 10-K. 

Key Competitive Strengths 

We believe our financial success is due to a number of key competitive strengths that make our banners, Shoe Carnival 
and Shoe Station, destinations of choice for today’s retail consumer. 

4 

 
 
Distinctive shopping experience   

Our  staff  is  dedicated  to  customer  service  and  assists  and  educates  customers  with  the  features  and  location  of 
merchandise,  as  well  as  finding  sizes,  styles  and  colors.  We  believe  our  distinctive  shopping  experience  gives  us 
various competitive advantages, including increased multiple unit sales; the building of a loyal, repeat customer base; 
the  creation  of  word-of-mouth  advertising;  and  enhanced  sell-through  of  in-season  goods.    Similar  customer 
experiences are reflected in our e-commerce platform through special promotions and limited time sales. 

Broad merchandise assortment  

Our product assortment is comprised of on-trend branded and private label footwear for the entire family and includes 
dress and casual shoes, sandals, boots and a wide assortment of athletic shoes.  Our physical stores carry shoes in two 
general categories – athletics and non-athletics with subcategories for men's, women's and children's shoes, as well as 
a  broad  range  of  accessories.    Our  e-commerce  platform  offers  customers  a  large  assortment  of  products  in  all 
categories of footwear with an increased depth of sizes and colors that may not be available in all stores.  Although 
the core merchandise assortment tends to be similar for each store, there are differences between our store banners, 
and  to  some  extent,  there  is  further  differentiation  by  store  under  each  banner,  reflecting  each  store’s  unique 
demographics and customer interests.  Our knowledge of these interests, combined with our vendor relationships and 
distribution process, allows us to react quickly to emerging trends or special events.  Approximately 160 of our Shoe 
Carnival stores have athletic shops that highlight leading athletic brands.  We expect to continue growing our "athletic 
shop" in-store concept across our fleet in the years ahead. 

Competitive pricing for our customers 

Our  customer  is  primarily  a  moderate  income,  value-conscious  consumer  seeking  name  brand  footwear  across  all 
ages, with our Shoe Station banner targeting a higher price point and more suburban customer. We believe that by 
offering a wide selection of popular styles of name brand and private label merchandise at competitive prices, we 
generate broad customer appeal.  Additionally, the time-conscious customer appreciates the convenience of one-stop 
shopping for the entire family, whether this occurs at any of our store locations or through our other omnichannel 
choices.   

Efficient store level cost structure  

Our cost-efficient store operations and real estate strategy enable us to price products competitively.  We achieve low 
labor costs by housing merchandise directly on the selling floor in an open stock format, allowing customers to serve 
themselves, if they choose.  This reduces the staffing required to assist customers and reduces store level labor costs 
as a percentage of sales.  We locate our Shoe Carnival stores predominantly in open-air shopping centers in order to 
take advantage of lower occupancy costs and maximize our exposure to value-conscious shoppers.  Our Shoe Station 
stores are primary destinations and thus many are standalone structures within high traffic shopping districts.  We 
continue to invest in our existing store locations and expect to have our store modernization program complete by the 
end of fiscal 2024.  By the end of fiscal 2022, we plan to be nearly half complete with our modernization plans. 

Heavy reliance on information technology growth strategy 

We  have  invested  significant  resources  in  information  technology.    Our  proprietary  inventory  management  and 
advanced point-of-sale (“POS”) systems provide corporate management, buyers and store managers with the timely 
information necessary to monitor and control all phases of operations.  The POS provides, in addition to other features, 
full price management (including price look-up), promotion tracking capabilities (in support of the spontaneous nature 
of the in-store price promotions), real-time sales and cost of sales by product category at the store level and customer 
tracking.  Using the POS, store personnel and centralized merchandising staff are able to monitor sales, cost of sales, 
and the success of product promotions in real-time.   

Our  centralized  network  connects  our  corporate  office  to  our  distribution  center  and  retail  stores  via  a  wide  area 
network,  providing  up-to-date  sales  and  inventory  information  as  required.    Our  data  warehouse  enables  our 
merchandising and store operations staff to analyze sales, margin and inventory levels by location, by day, down to 
the size of shoe.  Using this information, our merchandise managers meet regularly with vendors to compare their 
product sales and margins and return on inventory investment against previously stated objectives.  We believe timely 

5 

 
 
access to key business data has enabled us to drive our comparable store sales, manage our markdown activity and 
improve inventory turnover. 

In fiscal 2020, we implemented new Transportation, Warehouse and Order Management Systems (“TMS”, “WMS”, 
“OMS”, respectively).  These cloud-based, software-as-a-service arrangements have enabled us to meet the complex 
demands of omnichannel fulfillment, enhanced our supply chain, positioned us for long-term growth and ultimately 
enhanced customer satisfaction and convenience in an increasingly competitive and changing environment, and we 
believe further benefits will be achieved.   

Disciplined Approach to Capital Management 

We  remain  focused  on  funding  our  operations  and  any  future  acquisitions  similar  to  the  Shoe  Station  acquisition 
without leverage.  We ended fiscal 2021 with no debt and $132.4 million of cash and cash equivalents and marketable 
securities, even after funding the purchase of Shoe Station with cash on hand during our fiscal fourth quarter.  Over 
the last five fiscal years, we have had no debt outstanding and cash and cash equivalents of at least $48 million at the 
end of each fiscal year.  We believe this approach increases our ability to make impactful long-term decisions and 
enhances our stakeholder relationships. 

Growth Strategy  

Store portfolio 

Increasing  market  penetration  by  adding  new  stores  is  expected  to  reemerge  as  a  key  component  of  our  growth 
strategy.  Through a combination of both organic and acquired store growth, we aim to add more than 10 new stores 
in fiscal 2022, over 20 new stores in fiscal 2023, and over 25 new stores annually by fiscal 2024, across both banners.  
We believe our current store footprint provides for growth to new markets within the United States as well as fill-in 
opportunities within existing markets. In the near term, we expect to pursue fill-in opportunities for store growth across 
large and mid-size markets as we continue to leverage customer data from our customer relationship management 
(“CRM”)  program.    Our  CRM  program  is  more  fully  described  below  under  “Omnichannel  Strategy  –  Customer 
Relationship Management.”  We believe more attractive real estate options will be available with the addition of the 
Shoe Station retail concept to our portfolio. However, our future store growth may continue to be impacted by the 
COVID-19 pandemic and other macroeconomic uncertainty.  We opened one new Shoe Carnival branded store in 
fiscal 2021.    

Over the last several years, we performed a store improvement plan.  As part of the plan, which is now complete, we 
identified  underperforming  stores  and  worked  to  address  these  stores'  performance  through  renegotiation  of  lease 
terms, relocation, or closure.  We closed 31 stores over the last three years, 12 of which were closed in fiscal 2021.  
While we continue to actively monitor the store portfolio, we do not expect any further significant closures over the 
next several years.  

As of January 29, 2022, we leased our 393 stores located across 35 states and Puerto Rico.  New store sizes typically 
depend upon location and population base, and our stores are predominantly located in open-air shopping centers.  
Our traditional Shoe Carnival store prototype typically utilizes between 8,000 and 12,000 square feet of leased space 
and our Shoe Station store prototype utilizes between 12,000 to 20,000 square feet of leased space.  The sales area 
comprises substantially all (greater than 80 percent) of our typical gross store footprint. 

Fiscal Years 
Stores open at the beginning of the year 
New store openings 
Stores acquired 
Store closings 
Stores open at the end of the year 
Stores relocated 

2021 

383      
1      
21      
(12 )    
393      
2      

6 

Historical Store Count 
2019 

2018 

2020 

392      
4      
0      
(13 )    
383      
0      

397      
1      
0      
(6 )    
392      
4      

408      
3      
0      
(14 )    
397      
1      

2017 

415  
19  
0  
(26 ) 
408  
3  

 
 
 
 
 
 
 
  
  
  
  
 
   
   
   
   
   
   
The following table identifies the number of our stores in each state and Puerto Rico as of January 29, 2022: 

State/Territory 
Alabama 
Arkansas 
Arizona 
Colorado 
Delaware 
Florida 
Georgia 
Idaho 
Iowa 
Illinois 
Indiana 
Kansas 
Kentucky 
Louisiana 
Michigan 
Missouri 
Mississippi 
Montana 
Nebraska 

   State/Territory 

19     New Jersey 
10     New York 

3     North Carolina 
3     North Dakota 
1     Ohio 

32     Oklahoma 
18     Pennsylvania 
4     Puerto Rico 
11     South Carolina 
30     South Dakota 
26     Tennessee 

5     Texas 
12     Utah 
11     Virginia 
13     Wisconsin 
22     West Virginia 

9     Wyoming 
1     Total Stores 
2      

1  
3  
18  
3  
18  
7  
11  
5  
10  
2  
18  
48  
2  
6  
3  
5  
1  
393  

Before entering a new market, we perform a market, demographic and competition analysis to evaluate the suitability 
of the potential market. Potential store site selection criteria include, among other factors, market demographics, traffic 
counts, tenant mix, visibility within the center and from major thoroughfares, overall retail activity of the area and 
proposed lease terms.   

Omnichannel Strategy 

Our goal is to be a world class multi-billion dollar omnichannel retailer.  The foundation of our omnichannel strategy 
is providing customers easy access to our wide assortment of merchandise via their choice of device and delivery 
channel.  We are committed to providing a personalized, seamless customer experience across all channels, and we 
believe that our ongoing omnichannel initiatives are aligned with rapidly changing consumer behavior.     

Customer Relationship Management  

Our CRM program continues to provide valuable customer insights to our business, resulting in more efficient and 
effective marketing outreach. CRM provides our marketing, merchandising, analytics and real estate teams a better 
and more complete view of our customer’s shopping behaviors and forms the foundation of our digital marketing 
efforts and our Shoe Perks loyalty program (“Shoe Perks”).  Our view into customer data allows us to more effectively 
communicate with our customers on a segmented basis through all owned and paid media channels and tailor the 
merchandise mix down to a store level. Through transaction data, we gain useful insights into our customers’ shopping 
habits, including where, when and how they shop our stores and navigate our online presence. Additionally, our CRM 
program  allows  us  to  gain  a  deeper  understanding  of  the  brands  and  categories  that  our  high-value  customers 
consistently purchase so that we can continue to deliver strong performance at a geographic and store level.  

Our CRM program allows us to drive customer retention by delivering each customer more individualized shopping 
opportunities  and  experiences  and  aids  in  gaining  a  better  understanding  of  our  existing  customer  base  as  well  as 
identifying new customers.  We expect segmentation and activation of our high-value customers through data analysis 
and targeting the broader market of ‘look-a-like’ customers to continue to play a key role in our growth.   

Once  a  customer  enrolls  in  Shoe  Perks  and  provides  a  means  for  digital  communication,  the  customer  will  begin 
receiving  personalized  communications  from  us.    These  communications  afford  us  additional  opportunities  to 
highlight our broad product assortment and promotions. Shoe Perks provides customers with a heightened shopping 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
  
 
experience, which includes exclusive offers and rewards that are earned by making purchases either in-store or online 
and through participating in other point earning opportunities that facilitate engagement with our brand.   

We remain focused on expanding our Shoe Perks enrollment.  In fiscal 2021, our Shoe Perks membership grew to 
28.5 million members.   Purchases from Shoe Perks members were approximately 68% of our comparable net sales.  
We  believe  our  Shoe  Perks  program  affords  us  tremendous  opportunity  to  communicate,  build  relationships,  and 
engage with our most loyal shoppers and increase our customer touch points, which we believe will result in long-
term sales gains. Our most loyal customers, those who qualify for our “Gold” tier, receive additional rewards and 
incentives. The average transaction value for our Gold tier customers was approximately 47% higher than non-Gold 
tier Shoe Perks members in fiscal 2021.  

E-commerce Platform 

Our e-commerce platform is an extension of our physical stores and is designed to improve the customer journey by 
providing a more relevant and personalized shopping experience.  Our e-commerce platform played a critical role in 
fiscal 2020 due to the challenges associated with the COVID-19 pandemic.  In fiscal 2020, our customers embraced 
our e-commerce platform as demand for online shopping surged, and we exceeded our e-commerce sales expectations.  
In fiscal 2021, e-commerce sales moderated as restrictions were lifted and consumer confidence related to in-person 
shopping  returned.    We  continue  to  expect  our  e-commerce  platform  to  be  a  significant  sales  channel  for  us.    E-
commerce sales represented approximately 12% of our merchandise sales in fiscal 2021, 19% in fiscal 2020 and 6% 
in fiscal 2019. 

Ship-From-Store 

Our Ship-From-Store program is a core element of our omnichannel strategy.  This program allows stores to fulfill 
online orders and has been implemented on a chain-wide basis (with limited exceptions). By fulfilling e-commerce 
orders  principally  from  our  store  level  inventory,  we  are  able  to  minimize  out-of-stocks,  offer  our  customers  an 
expanded online assortment and leverage store level inventory and overhead.  E-commerce orders are also fulfilled 
from our distribution center in Evansville, Indiana.  

Vendor Drop-Ship Program 

We  maintain  a  vendor  drop-ship  program  with  select  business  partners.  This  program  offers  our  customers  an 
expanded online assortment of styles and colors that we do not carry in-store.  While our customers benefit from 
expanded item assortment, the functionality of this program is seamless, and our customers’ online experience is not 
impacted by the vendor drop-ship fulfillment option.  We benefit from this program by not having to make a capital 
investment in the expanded inventory assortment, which is carried and fulfilled by our business partners participating 
in this program.   

Other Omnichannel 

Other elements of our omnichannel strategy are our “buy online, pick up in store” program and our Shoes 2U program.  
Not only can our customers choose to pick up e-commerce orders in-store, but they can shop their favorite or nearby 
stores online and only see the product that is available in any given store. This program provides the convenience of 
local pickup for our customers or same day delivery through one of our business partners for online purchases made 
from a store in close proximity to the customer’s chosen delivery point. 

Our  Shoes  2U  program  enables  us  to  ship  product  from  any  store  to  a  customer’s  home  or  store  of  choice  if  the 
customer is unable to find the size, color or style of a shoe in the store being shopped.  This creates an endless aisle 
experience for our customers in which our chain-wide inventory is accessible to any store customer. 

Merchandise 

Our stores and e-commerce platform offer a broad assortment of current-season, name brand footwear, supplemented 
with private label merchandise and accessories.  Critical to our success is maintaining fresh, fashionable merchandise 
at the price points expected by our customers.  Our buyers stay in touch with evolving fashion trends and adjust growth 
strategies based on these trends.  This is accomplished by subscribing to an industry leading trend service, shopping 

8 

 
 
fashion-leading  markets,  attending  national  trade  shows,  gathering  vendor  input  and  monitoring  the  current  styles 
shown in leading fashion and lifestyle magazines.   

Our buyers and planners have years of experience and in-depth knowledge of our customers and the markets in which 
we operate.  This helps us select our assortment and quantities in order to manage and allocate inventories at the store 
level.  The mix of merchandise and the brands offered in a particular store reflect the demographics of each market, 
climate and seasonality, among other factors.  Our e-commerce platform offers customers an opportunity to choose 
from a large selection of products in all of the same categories of footwear and introduces our concept to consumers 
who are new to our retail concepts, in both existing and new markets.   

In fiscal 2020, we commenced implementation of a new merchandise planning system that provides a unified strategic 
planning and budgeting process that is supported by various solutions, including strategic and assortment planning, 
store allocation and replenishment and in-season management.  This cloud-based platform is a multi-year project.  We 
believe this collaborative platform will unify our buy plans, optimize inventory levels, help achieve more sales at 
higher  margins  and  allow  us  to  set  goals  for  multiple  channels  and  formats  common  in  today’s  competitive 
environment. 

Management  of  the  purchasing  function  is  the  responsibility  of  our  Senior  Executive  Vice  President  –  Chief 
Merchandising Officer.  Our buyers maintain ongoing communication with our vendors and provide feedback to our 
vendors  on  sales,  profitability  and  demand.  We  adjust  future  purchasing  decisions  based  upon  the  results  of  this 
analysis.  Two branded suppliers, Nike, Inc. and Skechers USA, Inc., collectively accounted for approximately 39% 
of our net sales in fiscal 2021 and approximately 43% in fiscal 2020 (Nike, Inc. approximately 28% in fiscal 2021 and 
33% in fiscal 2020 and Skechers USA, Inc. approximately 11% in fiscal 2021 and 10% in fiscal 2020).  Name brand 
suppliers also provide us with cooperative advertising and visual merchandising funds.  As is common in the industry, 
we do not have any long-term contracts with our suppliers.   

Initial  pricing  is  typically  established  in  accordance  with  the  manufacturer’s  suggested  retail  pricing  structure.  
Subsequent to this initial pricing, our buying staff manages our markdown cadence based on product-specific sell-
through rates to achieve liquidation of inventory within the natural lifecycle of the product.  We emphasize our value 
proposition  to  customers  by  combining  current  season  name  brand  products  with  marketing  promotions.  These 
promotions include both advertised limited time sale offerings in addition to in-store and online timed specials. 

The table below sets forth our percentage of sales by product category.  

Fiscal Years 
Non-Athletics: 
Women's 
Men's 
Children's 
Total 
Athletics: 
Women's 
Men's 
Children's 
Total 
Accessories 
Other 

Total 

2021 

2020 

2019 

2018 

2017 

24 %    
14  
6  
44  

16  
20  
14  
50  
5  
1  
100 %    

22 %    
14  
5  
41  

18  
22  
13  
53  
5  
1  
100 %    

25 %    
14  
5  
44  

17  
20  
14  
51  
5  
0  
100 %    

24 %    
14  
5  
43  

18  
21  
14  
53  
4  
0  
100 %    

24 % 
14  
5  
43  

17  
22  
14  
53  
4  
0  
100 % 

Building Brand Awareness 

Our goal is to communicate a consistent brand image for both of our banners across all aspects of our operations and 
throughout  our  marketing  strategies.    We  highlight  our  banners  and  the  merchandise  brands  we  carry,  including 
specific styles of product, using lifestyle and product imagery to showcase merchandise brands. The use of digital 
media continues to grow in importance in our marketing mix, particularly as we leverage data that comes directly 

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from our customers as part of our CRM solution, allowing us to directly communicate with our core customers. In 
fiscal 2021, our advertising spend was directed primarily to digital media. Television, radio, print media (including 
inserts,  direct  mail  and  newspaper  advertising)  and  outdoor  advertising  accounted  for  the  balance  of  our  total 
advertising budget.   

Distribution 

We operate a single 410,000 square foot distribution center located in Evansville, Indiana.  Our facility can support 
the processing and distribution needs for up to 460 stores based on our current configuration.  We have the right to 
expand the facility by 200,000 square feet, which would provide us processing capacity to support approximately 650 
stores.  We lease the facility from a third party, which expires in 2034.   

Our  distribution  center  is  equipped  with  mechanized  processing  and  product  movement  equipment.    The  facility 
utilizes  cross  docking/store  replenishment  and  redistribution  methods  to  fill  store  product  requirements.    These 
methods  may  include  count  verification,  price  and  bar  code  labeling  of  each  unit  (when  not  performed  by  the 
manufacturer),  redistribution  of  an  order  into  size  assortments  (when  not  performed  by  the  manufacturer)  and 
allocation of shipments to individual stores.  Throughout packing, allocating, storing and shipping, our distribution 
process is essentially paperless.  Merchandise is typically shipped to each store location once per week.  For stores 
within the continental United States, a dedicated carrier, with occasional use of common carriers, handles the majority 
of shipments.  

Competition  

The retail footwear business is highly competitive.  We believe the principal competitive factors in our industry are 
merchandise  selection,  price,  fashion,  quality,  location,  shopping  environment  and  service.    We  compete  with 
department stores, shoe stores, sporting goods stores, e-commerce retailers and mass merchandisers.  Our specific 
competitors vary from market to market.  We compete with most department stores and traditional shoe stores by 
offering competitive prices.  We compete with off-price retailers, mass merchandisers and discount stores by offering 
a wider and deeper selection of merchandise.  Many of our competitors are significantly larger and have substantially 
greater resources than we do.  However, we believe that our distinctive retail formats, in combination with our wide 
merchandise selection, competitive prices, low operating costs, and strong balance sheet with no debt enable us to 
compete effectively. 

Store Operations 

Management of store operations is the responsibility of our Executive Vice President - Chief Retail Operations Officer.  
Generally, each store has a general manager and additional store managers depending on sales volume and is overseen 
and supported by a district manager. Store operations personnel make certain merchandising decisions necessary to 
maximize sales and profits primarily through merchandise placement, signage and timely clearance of slower selling 
items.  We are increasingly deploying digital display devices throughout our stores allowing signage to be controlled 
centrally.  Administrative functions are centralized at our corporate headquarters. These functions include accounting, 
strategic  sourcing,  store  maintenance,  information  systems,  marketing,  human  resources,  distribution  and  pricing.  
Management oversight for e-commerce is also located at our corporate headquarters. 

Culture and Human Capital Management 

We have intentionally built an employee-centric, customer-focused organization designed to compete at the highest 
levels in the retail industry. Our commitment to, and investment in, a strong performance culture is paramount to our 
long-term sustainability and success.  Our employee-centric culture aided us during the COVID-19 pandemic.  As 
non-essential retailers were required to close to the public, many of our competitors decided to furlough a significant 
number of employees. We, however, took a different route, finding innovative ways to keep our associates in full 
employment.    This  strategy  positively  impacted  our  associates,  their  families,  and  the  communities  we  serve.    In 
addition, this decision enabled us to rapidly reopen our stores in a safe manner as soon as we were permitted to do so. 

10 

 
 
Workforce Diversity and Inclusion 

We serve a diverse customer base and seek diversity in and among our workforce in all areas, from our stores to our 
distribution  center  and  our  corporate  office.  We  believe  that  the  diversity  of  our  workforce  and  management  is  a 
tremendous asset.  We are firmly committed to providing equal opportunities in all aspects of employment and believe 
that all individuals should be treated with respect and dignity.  Diversity is an important element in our ongoing annual 
mandatory training for all employees and managers. We do not tolerate harassment or unlawful discrimination of any 
kind.   

We have clear policies encouraging strong relationships and protecting open lines of communication with management 
at every level.  This, coupled with our non-retaliation policy, encourages employees to raise issues and seek immediate 
redress of those issues if they should arise.  

We understand the value of diversity at all levels, whether of gender, race, ethnicity, background or experience.  As 
of  January  29,  2022,  our  workforce  identified  as  63%  female  and  37%  male.    Our  broad-based  leadership  team, 
including those who manage and lead our stores and those who lead our Company, identified as 60% female and 40% 
male.    With  respect  to  ethnicity,  our  leadership  team  identified  as  60%  Caucasian  and  40%  non-Caucasian.    The 
diversity of our leadership team trends with the diversity of our customer base, which based on recent data from our 
Shoe Perks customer loyalty program, approximates two-thirds Caucasian and one-third African American, Hispanic, 
or Asian and is more female than male. 

In our corporate leadership roles (senior director-level employees through our named executive officers), the portion 
identifying as female has significantly increased over the last four years from 5% to 27%.  Our human resources, 
marketing, and supply chain departments, as well as portions of our merchandising and technology departments, are 
led by those that identify as female. 

At  the  Board  level,  we  are  also  focused  on  increasing  our  diversity.    Currently  40%  of  our  non-employee  Board 
members are female, up from 20% last year.  We are continuing to refresh our Board and assess long-term succession 
as well as the diversity of the Board’s collective skill set.  In fiscal 2021 and 2020, two total board members exited 
our Board as their terms expired, creating space for new directors who have enhanced our diversity. 

Retention 

We believe our employee-centric culture not only supports higher levels of execution and performance, but also has 
led to increased retention of key talent.  We  take great pride in our store-level training programs that provide the 
foundation for long-term careers and our ability to promote from within.  We are proud to support the first-time jobs 
for many of our associates where they gain workforce experiences that may grow into long-term careers with us, with 
others, or the skills to open their own business. 

Currently, all of the general managers who operate our Shoe Carnival bannered stores and 90% of our district managers 
who oversee those general managers were trained, developed, and promoted from within.  As of January 29, 2022, of 
our 28 district managers, 64% have been employed for more than 20 years. The average tenure of the general managers 
who operate our Shoe Carnival bannered stores was 13 years as of fiscal 2021 year end. 

Individuals  who  comprise  our  leadership  team,  which  includes  our  named  executive  officers,  vice  presidents  and 
senior director-level employees, have been employed by Shoe Carnival or Shoe Station for an average of 18 years. 

Employee Benefits 

Among  the  many  ways  we  seek  to  serve  our  employees,  we  offer  a  complete  range  of  benefits.    These  include 
competitive  wages  and  incentives,  including  stock  appreciation  rights  for  mid-level  managers;  an  employee  stock 
purchase plan with a discount off the fair value of our common stock; employer-subsidized medical plans with dental 
and vision benefits; qualified and unqualified defined contribution plans with employer matching contributions; and 
merchandise discounts, among other benefits. 

11 

 
 
 
 
Training and Code of Business Conduct and Ethics 

We  are  dedicated  to  strengthening  our  culture  and  execution  through  ongoing  training  for  all  associates.    We  are 
uniquely focused on training within our store-level, customer-facing operations.  Employees must obtain necessary 
certifications in order to be responsible for the keys to a store and eventually to become a general manager. Our broad-
based training program also engages and educates our employees on the following key topics: 

• 

• 

• 

• 

Code of Business Conduct and Ethics (“Code of Ethics”); 

Non-discrimination and anti-harassment, including the value of diversity and awareness of bias in all 
aspects of the employment relationship; 

Cybersecurity awareness and responsibility; and 

Supply chain security. 

More  information  regarding  our  approach  to  conducting  business  responsibly,  including  our  guidelines  on 
discrimination and harassment, can be found in our Code of Ethics.  Our Code of Ethics applies to all of our Board 
members, officers and employees, including our principal executive officer, our principal financial officer, and our 
principal accounting officer.    

Our Code of Ethics is posted on our website at investors.shoecarnival.com/governance/governance-documents.  We 
intend to disclose any amendments to the Code of Ethics by posting such amendments on our website.  In addition, 
any waivers of the Code of Ethics for our Board members or executive officers will be disclosed in a Current Report 
on Form 8-K. 

Safety of our Employees and Security of our Data 

We  strive  to  provide  our  associates  with  a  safe  and  healthy  work  environment.    We  measure  OSHA  recordable 
incidents to gauge the success of our safety protocol.  During calendar year 2021, we recorded 51 non COVID-related 
OSHA recordable incidents, an approximate 20% reduction in incidents compared to three years ago.  

Our strategies to address the ever-expanding complexities of protecting customer and employee data and executing 
our business strategies in an increasingly digital world continue to advance.  Our technology department monitors and 
regularly tests compliance with our protocols, provides regular updates to employees and management, and conducts 
annual training. 

Number of Employees 

At January 29, 2022, we had approximately 5,800 employees, of which approximately 3,200 were employed on a 
part-time  basis.  The  number  of  employees  fluctuates  during  the  year  primarily  due  to  seasonality.  None  of  our 
employees are represented by a labor union.  

Seasonality 

For  a  discussion  of  the  impact  of  seasonality  on  our  operating  results  and  our  business,  see  PART  II,  ITEM  7, 
“Management's Discussion and Analysis of Financial Condition and Results of Operations - Impact of Store Count 
and Seasonality on Quarterly Results.” 

Trademarks 

We own the following federally registered trademarks and service marks:  Shoe Carnival® and associated trade dress 
and related logos, Y-NOT?®, UNR8ED®, Solanz®, Shoe Perks®, SC Work Wear®, When You Want To 2®, A Surprise 
In Store®, Shoes 2U®, Laces for Learning® , Princess Lacey’s Laces®, Shoe Station®, Shoe Station Super Store® and 
Shoe Station Select®.  We believe these marks are valuable and, accordingly, we intend to maintain the marks and the 
related registrations.  We are not aware of any pending claims of infringement or other challenges to our right to use 
these marks. 

12 

 
 
 
 
Environmental 

We  seek  to  minimize  our  impact  on  the  environment  and  reduce  our  carbon  footprint  by  actively  implementing 
environmentally-friendly  processes  throughout  our  business,  including  energy  efficiency  initiatives,  waste 
minimization, and the use of recycled materials within our supply chain.  Our most significant areas of focus are fuel 
and  packaging  material  used  to  deliver  merchandise  to  our  distribution  center  and  stores;  the  HVAC  and  lighting 
systems in our stores, distribution center, and corporate office; and recycling methods.   

Compliance with current federal, state and local provisions regulating the discharge of materials into the environment 
or otherwise relating to the protection of the environment has not had a material effect upon our capital expenditures, 
earnings or competitive position.  We anticipate no material capital expenditures for environmental control facilities 
for our current fiscal year or for the near future. 

Available Information 

We make available free of charge through the investor relations portion of our website at www.shoecarnival.com our 
Annual  Reports  on  Form  10-K,  our  Quarterly  Reports  on  Form  10-Q,  our  Current  Reports  on  Form  8-K  and 
amendments to those reports filed or furnished pursuant to Section 13(a) or Section 15(d) of the Securities Exchange 
Act of 1934, as amended (the “Exchange Act”), as soon as reasonably practicable after we electronically file such 
material  with,  or  furnish  it  to,  the  Securities  and  Exchange  Commission.  We  have  included  our  website  address 
throughout this filing as textual references only.  The information contained on, or accessible through, our website is 
not incorporated into this Annual Report on Form 10-K. 

This Annual Report on Form 10-K filed with the Securities and Exchange Commission, including the financial 
statements  and  schedules  thereto,  without  the  accompanying  exhibits,  is  available  without  charge  to 
shareholders,  investment  professionals  and  securities  analysts  upon  written  request.    Requests  should  be 
directed to Investor Relations at our corporate address.  A list of exhibits is included in this Annual Report on 
Form 10-K, and exhibits are available from us upon payment to us of the cost of furnishing them. 

Information about our Executive Officers  

The following table sets forth certain information with respect to our executive officers as of the date of filing this 
Annual Report on Form 10-K, March 25, 2022: 

Name 
J. Wayne Weaver 
Clifton E. Sifford 
Mark J. Worden 
W. Kerry Jackson 

Carl N. Scibetta 
Marc A. Chilton 
Patrick C. Edwards 

Age 
87 
68 
48 
60 

63 
52 
50 

  Position 
  Chairman of the Board and Director 
  Vice Chairman of the Board and Director 
  President and Chief Executive Officer and Director 
Senior Executive Vice President - Chief Financial and 
Administrative Officer and Treasurer 
  Senior Executive Vice President - Chief Merchandising Officer 
  Executive Vice President - Chief Retail Operations Officer 
Vice President, Chief Accounting Officer, Corporate Controller 
and Secretary 

Mr. Weaver has served as Chairman of the Board since March 1988.  From 1978 until February 2, 1993, Mr. Weaver 
had served as President and Chief Executive Officer of Nine West Group, Inc., a designer, developer and marketer of 
women’s footwear.  He has over 50 years of experience in the footwear industry.  Mr. Weaver is a former Director of 
Nine West Group, Inc.  Mr. Weaver served as Chairman and Chief Executive Officer of Jacksonville Jaguars, LTD, a 
professional football franchise, until January 2012.  Mr. Weaver previously served two terms as a Director of Stein 
Mart, Inc., a publicly traded chain of off-price retail stores, from June 2014 until March 2016 and from November 
2000 until April 2008.  

Mr.  Sifford  has  been  employed  as  Vice  Chairman  of  the  Board  since  October  1,  2021.    From  September  2019  to 
September 30, 2021, Mr. Sifford served as Vice Chairman of the Board and Chief Executive Officer.  Mr. Sifford also 
served as President and Chief Executive Officer from October 2012 to September 2019 and has been a Director since 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
October 2012.  Mr. Sifford served as Chief Merchandising Officer from October 2012 to March 2016. From June 
2001 to October 2012, Mr. Sifford served as Executive Vice President – General Merchandise Manager and from 
April  1997  to  June  2001,  Mr.  Sifford  served  as  Senior  Vice  President  –  General  Merchandise  Manager.    Prior  to 
joining us, Mr. Sifford served as Merchandise Manager – Shoes for Belk, Inc. 

Mr. Worden has been employed as President and Chief Executive Officer and a Director of the Company since October 
1, 2021. From September 2019 to September 30, 2021, Mr. Worden served as President and Chief Customer Officer 
and from September 2018 to September 2019, Mr. Worden served as Executive Vice President – Chief Strategy and 
Marketing Officer.   Prior to joining the Company, Mr. Worden led the Northern European region for S. C. Johnson 
& Son, Inc. (“SC Johnson”), a manufacturer of household cleaning supplies and products, and was responsible for 
revenue and share growth objectives across six countries from May 2014 to July 2018. Prior to that, Mr. Worden 
served as Assistant to the Chairman and Chief Executive Officer of SC Johnson from May 2012 to May 2014 and as 
a Senior Marketing Director from 2009 to 2012. Mr. Worden also served as a Senior Brand Manager at Kimberly-
Clark  Corporation  and  held  multiple  marketing  roles  across  its  flagship  brands  during  his  tenure  there  from  2003 
through 2009. 

Mr. Jackson has been employed as Senior Executive Vice President, Chief Financial and Administrative Officer and 
Treasurer since September 2019. From October 2012 to September 2019, Mr. Jackson served as Senior Executive 
Vice  President  –  Chief  Operating  and  Financial  Officer  and  Treasurer.    From  August  2004  to  October  2012,  Mr. 
Jackson served as Executive Vice President – Chief Financial Officer and Treasurer. From June 2001 to August 2004, 
Mr. Jackson served as Senior Vice President – Chief Financial Officer and Treasurer.  From September 1996 to June 
2001, Mr. Jackson served as Vice President – Chief Financial Officer and Treasurer.  From January 1993 to September 
1996, Mr. Jackson served as Vice President – Controller and Chief Accounting Officer.  Prior to January 1993, Mr. 
Jackson held various accounting positions with us.  Prior to joining us in 1988, Mr. Jackson was associated with a 
public accounting firm. He is a Certified Public Accountant.  

Mr. Scibetta has been employed as Senior Executive Vice President – Chief Merchandising Officer since March 2021. 
From March 2016 to March 2021, Mr. Scibetta serviced as Executive Vice President – Chief Merchandising Officer. 
From December 2012 to March 2016, Mr. Scibetta served as General Merchandise Manager.  Prior to joining us, Mr. 
Scibetta served as Vice President, Divisional Merchandise Manager– Footwear for Belk, Inc. since 2008.  From 2004 
to 2007, Mr. Scibetta served as Vice President, Divisional Merchandise Manager – Footwear for Parisian Department 
Stores.    From  1998  to  2000,  Mr.  Scibetta  served  as  Vice  President,  Divisional  Merchandise  Manager  for  Shoe 
Corporation of America.  Mr. Scibetta began his retail career with Wohl Shoe Company in 1980.  

Mr. Chilton has been employed as Executive Vice President – Chief Retail Operations Officer since April 2021.  From 
February  2020  to  April  2021,  Mr.  Chilton  served  as  our  Senior  Vice  President  –  Store  Administration  and 
Development and from March 2019 to February 2020 served as our Senior Vice President – Store Operations and 
Administration.  Mr. Chilton started with the Company in 1994 as a store manager and has served in roles of increasing 
responsibility  in  store  management  and  operations  since  that  time,  including  serving  as  the  Vice  President  of  our 
Northern Division, with approximately one-third of our stores reporting to him, from April 2012 until March 2019.   

Mr.  Edwards  has  been  employed  as  Vice  President,  Chief  Accounting  Officer,  Corporate  Controller  since  March 
2021.  He has also served as our Secretary since June 2021 and as our Assistant Secretary from December 2019 to 
June 2021.  From October 2019 to March 2021, Mr. Edwards served as our Vice President and Corporate Controller.   
Prior to joining us, Mr. Edwards was Vice President of Accounting for CenterPoint Energy, Inc. from February 2019 
to August 2019 following its acquisition of Vectren Corporation (“Vectren”). For Vectren, Mr. Edwards held various 
leadership roles in the accounting, audit and finance functions from February 2001 through February 2019, including 
Vice President and Treasurer from April 2017 to February 2019 and Vice President of Corporate Audit from August 
2013 to April 2017. Prior to joining Vectren, Mr. Edwards worked in public accounting.  Mr. Edwards is a Certified 
Public Accountant. 

Our executive officers serve at the discretion of the Board of Directors.  There is no family relationship between any 
of our Directors or executive officers. 

14 

 
 
 
ITEM 1A.    RISK FACTORS 

Carefully consider the following risk factors and all other information contained in this Annual Report on Form 10-K 
before making an investment decision with respect to our common stock. Investing in our common stock involves a 
high  degree  of  risk.    If  any  of  the  following  risks  actually  occur,  we  may  not  be  able  to  conduct  our  business  as 
currently planned and our financial condition and operating results could be materially and adversely affected.  See 
PART I “Cautionary Statement Regarding Forward-Looking Information” at the beginning of this Annual Report on 
Form 10-K.  Our risk factors are categorized as follows: Operational and Strategic Risks, Compliance and Litigation 
Risks, Human Capital Risks, Financial and Liquidity Risks and Risks Relating to the Ownership of Our Common 
Stock. 

Operational and Strategic Risks 

Adverse impacts on consumer spending may significantly harm our business.  The success of our business depends 
to a significant extent upon the level of consumer spending.  A number of factors may affect the level of consumer 
spending on merchandise that we offer, including, among other things: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

war, terrorism, civil unrest, other hostilities and security concerns; 

inflation; 

the timing and level of government stimulus payments; 

energy costs, which affect gasoline and home heating prices; 

general economic and industry conditions; 

unemployment trends and salaries and wage rates; 

the level of consumer debt; 

consumer credit availability; 

real estate values and foreclosure rates; 

consumer confidence in future economic conditions; 

interest rates; 

health care costs; 

tax rates, policies and timing and amounts of tax refunds; and 

natural disasters, changing weather patterns and catastrophic events. 

The merchandise we sell generally consists of discretionary items.  Adverse economic conditions and macroeconomic 
uncertainty, and any related decrease in consumer confidence and spending may result in reduced consumer demand 
for discretionary items.  Federal stimulus payments made directly to consumers as a result of the COVID-19 pandemic 
likely had a positive impact on our net sales, including in fiscal 2021. The amount of any future stimulus payments 
and duration of the impact of such payments is uncertain, and our sales and profitability may decline in future periods.  
Furthermore, the increasing conflict between Russia and Ukraine and/or rising inflation could also erode consumer 
confidence  and  lead  to  lower  levels  of  discretionary  income  for  our  customers  and  reduce  the  demand  for  our 
merchandise.  Reduced consumer demand could result in reduced traffic in our physical stores and to our e-commerce 
platform; limit the prices we can charge for our merchandise; result in inventory markdowns and increased selling and 
promotional expenses; and cause us to close underperforming stores, which could result in higher than anticipated 
closing costs.  Any of these impacts could have an adverse effect on our business, results of operations and financial 
condition. 

The COVID-19 pandemic has adversely impacted, and may continue to adversely impact, our business and our 
results of operations. 

Our  operations  and  the  markets  in  which  we  operate,  procure  merchandise  and  raise  capital  are  continuing  to 
experience  significant  disruption  and  financial  market  volatility  associated  with  the  outbreak  of  a  novel  strain  of 

15 

 
 
 
coronavirus  (“COVID-19”).  The  World  Health  Organization  has  declared  COVID-19  a  pandemic.  The  U.S. 
Government,  as  well  as  state  and  local  governments,  have  taken  unprecedented  measures  to  control  the  spread  of 
COVID-19  and  to  provide  stimulus  as  a  mitigating  measure  to  deteriorating  economic  conditions  and  increasing 
unemployment. Many businesses, schools, and other institutions closed, or adjusted operations, to further the practice 
of “social distancing” as a method to slow the outbreak.  Our business and results of operations were significantly 
impacted by the temporary closure of our physical stores in the first quarter of fiscal 2020.  As guidance and mandates 
from  governments  and  public  health  officials  continue  to  evolve,  closures  to  some,  or  all,  of  our  store  and  other 
operations may reoccur.  In addition, our stock price and the stock prices of our peer companies have been volatile.   

The extent of the continued impact of the COVID-19 pandemic on our operational and financial performance will 
depend on future developments, including, but not limited to: 

• 

• 

• 

• 

the duration and spread of the outbreak in the areas in which we operate and whether there are additional 
periods of increases or spikes in the number of such cases in future periods; 

mitigating efforts deployed by government agencies and the public at large, including vaccine or testing 
mandates; 

the development, pace of distribution, and effectiveness of vaccines and therapeutic treatments; and 

the general perception of those mitigating efforts where we operate, procure merchandise and raise capital. 

Should the COVID-19 pandemic lead to further temporary closures of our physical stores; financial market volatility; 
adverse changes in economic conditions; adverse changes in consumer spending; increased operational risks; and/or 
further disruptions to our supply chain and distribution processes, our costs may increase, our sales and gross profit 
may decline and our stock price may decrease, any of which could negatively impact our results of operations, cash 
flows, and financial condition. 

Our customers and store employees are exposed to certain COVID-19-related safety risks at our physical stores.  While 
we  have  taken  measures  to  control  these  risks,  the  unpredictable  nature  of  COVID-19  may  result  in  unexpected 
outcomes. For example, if the established protocols cease to be effective, or are not followed, the health and safety of 
our  employees  and  customers  could  be  at  risk.  A  future  outbreak  in  our  stores,  distribution  center,  or  corporate 
headquarters  could  result  in  temporary  or  sustained  workforce  shortages  or  store  or  facility  closures.    Inadequate 
response by us, perceived or otherwise, could impact our costs, our reputation, and/or our ability to recruit a qualified 
workforce. 

An increase in the cost, or a disruption in the flow, of imported goods may decrease our sales and profits.  We rely 
on imported goods to sell in our stores.  Substantially all of our footwear product is manufactured overseas, including 
the merchandise we import directly from overseas manufacturers and the merchandise we purchase from domestic 
vendors.    Our  primary  footwear  manufacturers  are  located  in  China.  Currently,  most  retailers,  including  us,  are 
experiencing some form of disruption in their supply chains involving goods imported from Asian countries.  To date, 
such disruption has increased our costs but has not materially impacted our access to merchandise; however, should 
the disruption continue or worsen, it may further increase the cost of the goods we purchase, limit our ability to acquire 
merchandise, and decrease our sales and profits.     

If imported merchandise becomes more expensive or unavailable, the transition to alternative sources may not occur 
in time to meet our demands. Products from alternative sources may be of lesser quality and more expensive than 
those we currently import. Other risks associated with our use of imported goods include: 

• 

• 

• 

• 

disruptions in the flow of imported goods because of factors such as electricity or raw material shortages, 
work stoppages, strikes, political unrest, war, pandemics and natural disasters; 

tariffs, import duties, import quotas, anti-dumping duties, and other trade sanctions; 

modifications to international trade policy and/or existing trade agreements and other changes affecting 
United States trade relations with other countries; 

problems with oceanic shipping, including shipping container shortages and piracy; 

16 

 
 
  
• 

• 

• 

• 

• 

• 

• 

• 

port congestion at arrival ports causing delays; 

additional oceanic shipping costs to reach non-congested ports; 

inland transit costs and delays resulting from port congestion; 

economic crises and international disputes; 

currency exchange rate fluctuations; 

increases in the cost of purchasing or shipping foreign merchandise resulting from the failure to maintain 
normal trade relations with source countries; 

increases in shipping rates imposed by the trans-Pacific shipping cartel; and 

compliance with the laws and regulations, and changes to such laws and regulations, in the United States 
and the countries where our manufacturers are located, including but not limited to requirements relating 
to shipping security, product safety testing, environmental requirements and anti-corruption laws. 

We may experience difficulties in integrating the Shoe Station business and realizing the expected operating results, 
growth opportunities and other benefits of the acquisition.  The success of the Shoe Station acquisition will depend, 
in part, on our ability to realize the expected operating results, growth opportunities and other benefits from acquiring 
the Shoe Station assets. We may not realize these operating results, growth opportunities or other benefits within the 
expected  time  frames,  or  at  all.  The  acquisition  may  disrupt  our  current  plans  and  operations  and  may  negatively 
impact our relationship with our vendors and other key suppliers.  The attention of our management may be diverted 
from our current operations while trying to integrate the Shoe Station business.  We may not be able to successfully 
integrate  Shoe  Station’s  operations,  logistics,  information  technologies,  communications,  purchasing,  accounting, 
marketing, administration and other systems, establish internal controls into Shoe Station’s operations or retain key 
Shoe Station employees. The acquired Shoe Station business may underperform relative to our expectations.  Any of 
these impacts could have an adverse effect on our growth opportunities, business, results of operations and financial 
condition. 

We face significant competition in our markets, and we may be unable to compete favorably.  The retail footwear 
industry is highly competitive with few barriers to entry.  We compete primarily with department stores, shoe stores, 
sporting goods stores, e-commerce retailers and mass merchandisers.  Many of our competitors are significantly larger 
and have substantially greater resources than we do.  Economic pressures or bankruptcies of our competition could 
result in increased pricing pressures.  This competition could adversely affect our results of operations and financial 
condition in the future.  

Our failure to identify fashion trends could result in lower sales, higher markdowns and lower gross profits.  Our 
success depends upon our ability to anticipate and react to the fashion tastes of our customers and provide merchandise 
that  satisfies  consumer  demand.    Our  failure  to  anticipate,  identify  or  react  appropriately  to  changes  in  consumer 
fashion preferences may result in lower sales, higher markdowns to reduce excess inventories and lower gross profits.  
Conversely,  if  we  fail  to  anticipate  or  react  to  consumer  demand  for  our  products,  we  may  experience  inventory 
shortages, which would result in lost sales and could negatively affect our customer goodwill, our brand image and 
our profitability.  Moreover, our business relies on continuous changes in fashion preferences.  Stagnating consumer 
preferences  could  also  result  in  lower  sales  and  would  require  us  to  take  higher  markdowns  to  reduce  excess 
inventories. 

Failure to successfully manage and execute our marketing initiatives could have a negative impact on our business.  
Our success and growth are partially dependent on generating customer traffic in order to gain sales momentum in our 
physical stores and drive traffic to our e-commerce platform.  Successful marketing efforts require the ability to reach 
customers through their desired mode of communication, utilizing various media outlets.  Media placement decisions 
are generally made months in advance of the scheduled release date.  Our inability to accurately predict our customers’ 
preferences, to utilize their desired mode of communication, or to ensure availability of advertised products could 
adversely affect our business and results of operations.  In addition, our competitors may spend more on marketing or 
use different marketing approaches, which could provide them with a competitive advantage.   

17 

 
 
Our failure to effectively manage our real estate portfolio may negatively impact our results of operations.  Effective 
management of our real estate portfolio is critical to our omnichannel strategy.  All of our stores are subject to leases 
and are primarily located in open-air shopping centers.  If we fail to effectively implement our real estate strategies or 
negotiate appropriate lease terms or if unforeseen changes arise, the consequences could have an adverse effect on our 
profitability, cash flows and liquidity.  The financial impact of exiting a leased location can vary greatly depending 
on, among other factors, the terms of the lease, the condition of the local real estate market, demand for the specific 
property and our relationship with the landlord, and influencing these factors is difficult.  In addition to rent, we could 
still be responsible for the maintenance, taxes, insurance and common area maintenance (“CAM”) charges for vacant 
properties until the lease commitment expires or is terminated. 

We locate our stores primarily in open-air shopping centers where we believe our customers and potential customers 
shop. The success of an individual store can depend on favorable placement within a given open-air shopping center 
and the volume of traffic generated by the other destination retailers and the anchor stores in the open-air shopping 
centers where our stores are located. We cannot control the development of alternative shopping destinations near our 
existing stores or the availability or cost of real estate within existing or new shopping destinations.  If one or more of 
the destination retailers or anchor stores located in the open-air shopping centers where our stores are located close or 
leave, or if there is significant deterioration of the surrounding areas in which our stores are located, our business may 
be adversely affected.  In addition, if our store locations fail to attract sufficient customer traffic or we are unable to 
locate replacement locations on terms acceptable to us, our business could suffer. 

Various risks associated with our e-commerce platform may adversely affect our business and results of operations.  
E-commerce has been a rapidly growing sales channel and an increasing source of competition in the retail industry.  
We sell shoes and related accessories through our website at www.shoecarnival.com and our related mobile app.  We 
fulfill substantially all e-commerce orders from our store locations and from our distribution center.  If we are unable 
to maintain recent market share gains in our e-commerce sales or continue to grow our e-commerce sales, our sales, 
comparable store sales and gross profit may decline, and our stock price may decrease, any of which could negatively 
impact our results of operations, cash flows, and financial condition. 

Our e-commerce operations are subject to numerous other risks that could have an impact on our results of operations, 
including:  

• 

• 

• 

• 

• 

• 

• 

• 

• 

unanticipated operating problems;  

reliance on third-party computer hardware, software and service providers;  

the need to continually invest in technology and security;  

our ability to hire, retain and train personnel to conduct our e-commerce operations;  

diversion of sales from our physical stores;  

our ability to manage any upgrades or other technological changes;  

our ability to provide customer-facing technology systems, including mobile technology solutions, that 
function reliably and provide a convenient and consistent experience for our customers;  

exposure to potential liability for online content;  

risks related to the failure of the computer systems that operate our e-commerce platform and the related 
support systems, including computer viruses, telecommunication failures and cyberattacks and break-ins 
and similar disruptions; and  

• 

security risks related to our electronic processing and transmission of confidential customer information.   

Any significant interruptions in the operations of our third-party providers, over which we have no control, could have 
an  adverse  effect  on  our  e-commerce  business.    Any  breach  involving  our  customer  information  could  harm  our 
reputation or result in liability including, but not limited to, fines, penalties and costs of litigation, any of which could 
have an adverse effect on our operating results, financial condition and cash flows.   

18 

 
 
 
A  failure  to  increase  sales  at  our  existing  stores  may  adversely  affect  our  stock  price  and  affect  our  results  of 
operations.  A number of factors have historically affected, and will continue to affect, our comparable store sales 
results, including: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

competition; 

timing of holidays, including sales tax holidays; 

general regional and national economic conditions, including inflation; 

inclement weather and/or unseasonable weather patterns; 

consumer trends, such as less disposable income due to the impact of higher prices on consumer goods; 

fashion trends; 

changes in our merchandise mix; 

our ability to efficiently distribute merchandise; 

timing and type of, and customer response to, sales events, promotional activities or other advertising; 

the effectiveness of our inventory management; 

new merchandise introductions; and 

our ability to execute our business strategy effectively. 

Our comparable store sales results have fluctuated in the past, and we believe such fluctuations may continue.  The 
unpredictability of our comparable store sales may cause our revenue and results of operations to vary from quarter to 
quarter,  and  an  unanticipated  decline  in  revenues  or  operating  income  may  cause  our  stock  price  to  fluctuate 
significantly. 

Members  in  our  Shoe  Perks  customer  loyalty  program  account  for  a  significant  portion  of  our  sales,  and  any 
material decline in sales from our Shoe Perks members could have an adverse impact on our results of operations.  
We believe our Shoe Perks rewards program provides our customers with a heightened shopping experience, which 
includes exclusive offers and personalized messaging. Rewards are earned by making purchases and participating in 
other point earning opportunities that facilitate engagement with our brand. We remain focused on expanding our 
Shoe  Perks  enrollment.  If  our  Shoe  Perks  members  do  not  continue  to  shop  with  us,  our  sales  may  be  adversely 
affected, which could have an adverse impact on our results of operations. 

We may not be able to successfully execute our growth strategy, which could have an adverse effect on our business, 
financial condition and results of operations.  We intend to continue to invest in our omnichannel initiatives, which 
requires substantial investment in technology.   

Our growth strategy requires that we continue to expand and improve our operating and financial systems and expand, 
train and manage our employee base.  In addition, as we create more opportunities to connect with our customers 
through our omnichannel initiatives and as we adjust the number of our physical stores, we may be unable to hire a 
sufficient number of qualified personnel or successfully integrate the omnichannel initiatives or new or acquired stores 
into our business. 

If we fail to successfully implement our growth strategy, our business, financial condition or results of operations 
could be adversely effected.  The success of our growth strategy will depend on a number of other factors, many of 
which are out of our control, including, among other things: 

• 

• 

• 

• 

the acceptance of our banners and concepts in new markets; 

our ability to provide adequate distribution to support growth; 

our ability to source sufficient levels of inventory; 

our  ability  to  resolve  downtime  or  technical  issues  related  to  our  e-commerce  platform,  our  order 
management and fulfillment systems, and all other related systems that support our omnichannel strategy; 

19 

 
 
  
• 

• 

• 

• 

• 

• 

our ability to execute omnichannel advertising and marketing campaigns to effectively communicate our 
message to our customers and our employees; 

our  ability  to  locate  suitable  store  sites  and  negotiate  store  leases  (for  new  stores  and  renewals)  on 
favorable terms; 

particularly if we expand into new markets, our ability to open a sufficient number of new stores to provide 
the critical mass needed for efficient advertising and effective brand recognition; 

the availability of financing for capital expenditures and working capital requirements; 

our ability to improve costs and timing associated with opening new stores; and 

the impact of new stores on sales or profitability of existing stores in the same market. 

We  depend  on  our  key  suppliers  for  merchandise  and  advertising  support  and  the  loss  of  key  suppliers  could 
adversely affect our business.  Our business depends upon our ability to purchase fashionable, name brand and other 
merchandise at competitive prices from our suppliers.   Two branded suppliers, Nike, Inc. and Skechers USA, Inc., 
collectively accounted for approximately 39% of our net sales in fiscal 2021 and approximately 43% in fiscal 2020 
(Nike, Inc. approximately 28% in fiscal 2021 and 33% in fiscal 2020 and Skechers USA, Inc. approximately 11% in 
fiscal 2021 and 10% in fiscal 2020).  Name brand suppliers also provide us with cooperative advertising and visual 
merchandising  funds.  Certain  key  suppliers’  business  models  are  changing  and  such  changes  include,  but  are  not 
limited  to,  increased  direct-to-consumer  initiatives,  changes  in  planned  product  allocations,  and  reductions  in  the 
number of retailers with which they are choosing to do business. A loss of any of our key suppliers in certain product 
categories or our inability to obtain name brand or other merchandise from suppliers at competitive prices could have 
an adverse effect on our business. As is common in the industry, we do not have any long-term contracts with our 
suppliers. 

We may not be able to identify or consummate future acquisitions or achieve expected benefits from or effectively 
integrate  future  acquisitions.    From  time  to  time,  we  expect  to  evaluate  selective  acquisitions  and  strategic 
investments.  Future  acquisitions  involve  many  risks  that  could  have  an  adverse  effect  on  our  business,  results  of 
operations or financial condition, including: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

our ability to identify suitable acquisition candidates, prevail against competing potential acquirers and 
negotiate and consummate acquisitions on terms attractive to us; 

any acquired business not achieving anticipated revenues, earnings, cash flow or market share; 

the potential loss of key employees, vendors or suppliers of the acquired company or adverse effects on 
our existing relationships with our vendors and suppliers; 

the  failure  of  our  due  diligence  procedures  to  detect  material  issues  related  to  the  acquired  business, 
including exposure to legal claims for activities of the acquired business prior to the acquisition; 

unexpected liabilities resulting from the acquisition for which we may not be adequately indemnified; 

the  integration  of  the  personnel,  operations,  logistics,  information  technologies,  communications, 
purchasing, accounting, marketing, administration and other systems and the establishment of internal 
controls into the acquired company’s operations; 

the diversion of management attention and financial resources from our current operations; 

the potential incurrence of debt to fund an acquisition; 

any unforeseen management and operational difficulties; and 

incorrect estimates made in accounting for acquisitions, incurrence of non-recurring charges and write-
offs of significant amounts of goodwill or other assets that could adversely affect our financial results. 

Our inability to achieve the anticipated benefits of any future acquisitions and other investments could adversely affect 
our business, results of operations and financial condition. 

20 

 
 
Natural disasters, other public health crises, political crises and other catastrophic events or other events outside 
of our control may damage our facilities or the facilities of third parties on which we depend and could impact our 
supply chain and access to customers. Our facilities, including our distribution center, our corporate headquarters 
and our retail stores, and the facilities of our third-party vendors and service providers could suffer if affected by:  

• 

• 

• 

• 

natural disasters, such as fires, earthquakes, explosions, hurricanes, power shortages or outages, floods, 
monsoons, ice storms or tornadoes;  

other public health crises such as pandemics and epidemics;  

political crises such as terrorism, war, political instability, civil unrest or other conflict; or  

other events outside of our control.  

Disasters occurring at our distribution center, our corporate headquarters, our retail stores, or the infrastructure of a 
key third-party vendor or service provider also could result in us being unable to deliver merchandise to our stores or 
directly to customers for a prolonged period and could impact our reputation and our customers’ perception of our 
brand.  In the event of a severe disruption resulting from such events, we have contingency plans and employ crisis 
management to respond and recover operations.  Despite these measures, if such an occurrence were to occur, our 
results of operations and financial condition could be adversely affected. 

We could be adversely affected if our information technology systems fail to operate effectively, are disrupted or 
are compromised.  We rely on our existing information technology systems in operating and monitoring major aspects 
of our business, including sales, warehousing, distribution, purchasing, inventory control, merchandise planning and 
replenishment, point-of-sale support and financial systems. We regularly make investments to upgrade, enhance or 
replace  our  systems  as  well  as  leverage  new  technologies  to  support  our  operational  strategies.  Any  delays  or 
difficulties  with  such  projects  could  have  an  adverse  effect  on  our  operational  results,  financial  position  and  cash 
flows. 

The  reliability  and  capacity  of  our  information  technology  systems,  and  in  particular  our  distribution  technology 
operations, are critical to our continued operations. We currently operate a single distribution center in Evansville, 
Indiana.  Virtually all merchandise received by our physical stores is, and will be, shipped through our distribution 
center.  We fulfill substantially all of our e-commerce orders from our store locations and our distribution center.  Our 
corporate computer network is essential to our distribution process. 

Despite our precautionary efforts, our information technology systems are vulnerable from time to time to damage or 
interruption  from,  among  other  things,  natural  or  man-made  disasters,  technical  malfunctions,  inadequate  systems 
capacity,  power  outages,  terrorist  attacks,  computer  viruses  and  security  breaches,  which  may  require  significant 
investment to fix or replace.  

If our distribution center is shut down for any reason, if our information technology systems do not operate effectively, 
or if we are the target of attacks or security breaches, we may suffer the loss of critical data, we could incur significantly 
higher costs and longer lead times associated with distributing our products to our stores, our ability to operate our e-
commerce platform may be impacted, and we could experience other interruptions or delays to our operations, which 
could have an adverse effect on our operating and financial performance.   

We outsource certain business processes to third-party vendors and have certain business relationships that subject 
us  to  risks,  including  disruptions  to  our  business  and  increased  costs.   We  rely  on  third-party  suppliers  for  our 
merchandise  and  outsource  some  of  our  business  processes  to  third-party  vendors.  Our  relationships  with  these 
business  partners  expose  us  to  risks,  including  disruptions  in  our  business  and  increased  costs.  In  addition,  other 
matters involving our business partners could have an adverse effect on our business and financial results.  These 
include, but are not limited to: 

• 

• 

• 

changes in the public’s perception of the reputation and brand of the business partner as a result of matters 
such as its labor and wage standards, business practices or marketing campaigns;  

our inability to properly manage a business partner;  

any  data  losses  or  information  security  lapses  by  a  business  partner  that  results  in  the  compromise  of 
personal information or the improper use or disclosure of sensitive information; and  

21 

 
 
• 

any  misconduct  by  a  business  partner  involving  matters  such  as  fraud  or  other  improper  or  unethical 
activities conducted by the business partner or its non-compliance with our policies and procedures or 
with  laws  and  regulations,  including  laws  and  regulations  regarding  the  use  and  safeguarding  of 
information, labor practices, environmental, health or safety matters and lobbying or similar activities.  

Failure of our business partners to provide adequate services or our inability to arrange for alternative providers on 
favorable terms in a timely manner could disrupt our business, increase our costs or otherwise adversely affect our 
business and our financial results. 

Failure  to  maintain  positive  brand  perception  and  recognition  could  have  a  negative  impact  on  our  business.  
Maintaining a good reputation is critical to our business. In recent years, there has been a marked increase in the use 
of social media platforms, including blogs, chat platforms, social media websites and other forms of internet-based 
communications that provide access to a broad audience of consumers and other persons. The rising popularity of 
social  media  and  other  consumer-oriented  technologies  has  increased  the  speed  and  accessibility  of  information 
dissemination. If we are unable to quickly and effectively respond to the dissemination of negative information about 
us via social media or any other incidents negatively impacting our reputation and brand, we may suffer declines in 
customer  loyalty  and  traffic  and  we  may  experience  vendor  relationship  issues  and  other  issues,  regardless  of  the 
information’s accuracy, all of which could negatively affect our financial results.  In addition, we frequently use social 
media  to  communicate  with  customers  and  the  public  in  general.  Failure  to  use  social  media  effectively  could 
negatively impact our brand value and revenues.  

Emerging technologies may create disruption to the retail industry.  New and emerging technology may enable new 
approaches or choices for how our customers procure goods and services and pay for those goods and services. We 
may be unable to quickly adapt to rapid change resulting from artificial intelligence, blockchain, Internet of Things, 
including voice and smart home devices, and other advanced technologies that may result in changes to our supply 
chain, distribution channels, and point-of-sale capabilities.  

Our  quarterly  operating  results  can  fluctuate  due  to  seasonality,  weather  conditions  and  other  factors.    Our 
quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as a 
result of seasonal variances, weather conditions and the timing of sales and costs associated with opening new stores 
and closing existing stores. 

We have three distinct peak selling periods: Easter, back-to-school and Christmas.  To prepare for our peak shopping 
seasons, we must order and keep in stock significantly more merchandise than we would carry during other periods 
of the year.  Reductions in demand for our merchandise during these peak shopping seasons could require us to sell 
excess inventory at a substantial markdown, which could reduce our net sales and margins and negatively affect our 
profitability.    Our  operating  results  depend  significantly  upon  the  sales  generated  during  these  periods,  and  our 
quarterly results may be impacted by calendar shifts of holiday or seasonal periods.   

We also increase our inventory levels to offer styles particularly suited for the relevant season, such as sandals in the 
early  summer  season  and  boots  during  the  winter  season.    If  the  weather  conditions  for  a  particular  season  vary 
significantly from those typical for such season, such as an unusually cold early summer or an unusually warm winter, 
consumer demand for the seasonally appropriate merchandise that we have available in our stores could be adversely 
affected and negatively impact net sales and margins.  Lower demand for seasonally appropriate merchandise may 
leave  us  with  an  excess  inventory  of  our  seasonally  appropriate  products,  forcing  us  to  sell  these  products  at 
significantly discounted prices and adversely affecting our net sales margins and operating cash flow. 

Conversely, if weather conditions permit us to sell our seasonal product early in the season, this may reduce inventory 
levels needed to meet our customers’ needs later in that same season.  Consequently, our results of operations are 
highly  dependent  on  somewhat  predictable  weather  conditions  and  our  ability  to  react  to  changes  in  weather 
conditions. 

Other factors that may affect our quarterly results of operations include: 

• 

• 

fashion trends; 

the timing and amount of income tax refunds to customers; 

22 

 
 
• 

• 

• 

the effectiveness of our inventory management; 

changes in general economic conditions, including inflation and consumer spending patterns; and 

actions of competitors or co-tenants. 

If our future quarterly results fail to meet the expectations of research analysts, then the market price of our common 
stock could decline substantially. 

We are exposed to physical and financial risks related to the uncertainty of climate change. A changing climate 
creates uncertainty and could result in broad changes, both physical and financial in nature, to our retail, distribution, 
and corporate locations. These impacts could include, but are not limited to:  

• 

• 

• 

• 

population shifts;  

changes in the level of annual rainfall;  

changes in the overall average temperature; and  

changes to the frequency and severity of weather events such as hurricanes and other wind related events, 
thunderstorms, tornadoes, and ice storms that can damage our facilities and impact our supply chain and 
distribution channels.   

Such changes could impact us in a number of ways including limiting available real estate; changing the demographics 
of  our  customer  base  and  employees;  increasing  the  likelihood  of  capital  expenditures  to  replace  damaged 
infrastructure; and increasing the cost of insurance. 

Compliance and Litigation Risks 

Failure to protect the integrity and security of individually identifiable data of our customers and employees could 
expose  us  to  litigation  and  damage  our  reputation.  We  receive  and  maintain  certain  personal,  sensitive  and 
confidential information about our customers, vendors and employees.  The collection and use of this information are 
regulated  and  are  subject  to  certain  contractual  restrictions  in  third-party  contracts.  Non-compliance  with  these 
regulations and contractual restrictions may subject us to fines, penalties, restrictions and expulsion from credit card 
acceptance programs and civil liability. Although we have implemented processes to collect and protect the integrity 
and  security  of  this  personal  information,  there  can  be  no  assurance  that  this  information  will  not  be  obtained  by 
unauthorized persons, or collected or used inappropriately, including as a result of cybersecurity breaches, acts of 
vandalism, computer viruses, credit card fraud or phishing.  Advanced cybersecurity threats are persistent and continue 
to evolve, making them increasingly difficult to identify and prevent.  If our security and information systems or the 
systems  of  our  employees  or  external  business  partners  are  compromised  or  our  employees  or  external  business 
partners fail to comply with these laws and regulations and this information is obtained by unauthorized persons, or 
collected or used inappropriately, our reputation, as well as our operations and financial results, could be negatively 
affected and litigation or regulatory action against us or the imposition of costs, fines or other penalties could also 
occur.  As privacy and information security laws and regulations change, we may incur additional costs to remain in 
compliance. 

We may not have adequate insurance coverage for all potential liabilities. Natural risks, as well as other hazards 
associated  with  our  operations,  can  result  in  personal  injury,  severe  damage  or  destruction  to  our  owned  assets, 
leasehold  improvements  and  inventory,  suspension  of  our  operations,  and  cybersecurity  breaches.  Our  insurance 
covers costs relating to specified, limited matters, such as events involving casualty losses and property losses due to 
fire and windstorms, as well as securities litigation and certain cybersecurity incidents, but does not cover other events 
such as acts of war or terrorist attacks.  We maintain an amount of insurance protection we believe is appropriate, but 
there can be no assurance that the amount of insurance will be sufficient or effective under all circumstances and 
against all hazards or liabilities to which we may be subject. A claim for which we are not adequately insured could 
have an adverse effect on our financial condition. Further, due to the cyclical nature and current hardening of the 
insurance markets, we cannot provide assurance that insurance coverage will continue to be available on terms similar 
to those presently in place. 

23 

 
 
We  are  subject  to  periodic  litigation  and  other  regulatory  proceedings,  which  could  result  in  the  unexpected 
expenditure of time and resources.  We are a defendant from time to time in lawsuits and regulatory actions relating 
to our business. Due to the inherent uncertainties of litigation and regulatory proceedings, we cannot accurately predict 
the ultimate outcome of any such proceedings.  An unfavorable outcome could have an adverse impact on our business, 
financial condition and results of operations.  In addition, regardless of the outcome of any litigation or regulatory 
proceedings, such proceedings are expensive and will require us to devote substantial resources and executive time to 
defend, thereby diverting management’s attention and resources that are needed to successfully run our business. 

Human Capital Risks 

Our failure to manage key executive succession and retention could adversely affect our business.  We recently 
completed transitions of key members of our executive management team.  Our business would be adversely affected 
if we fail to retain key executives, or to adequately plan for the succession of the other members of our executive 
management team.  While we have succession plans in place for members of our executive management team, and 
continue to review and update those plans, and we have employment agreements with certain key executive officers, 
these plans and agreements do not guarantee that the services of our executive officers will continue to be available 
to us or that we will be able to find suitable management personnel to replace departing executives on a timely basis. 

Our  failure  to  attract  and  retain  qualified  personnel  could  adversely  affect  our  business.    Our  business  model 
requires  us  to  train,  motivate  and  manage  our  employees  and  to  attract,  motivate  and  retain  additional  qualified 
managerial and merchandising personnel.  Our ability to control costs and meet our labor needs in a rising wage and 
inflationary environment is subject to external factors such as unemployment levels, prevailing wage rates paid by 
those with whom we compete for talent, health care and minimum wage legislation, and changing demographics. If 
we  are  unable  to  attract  and  retain  quality  sales  associates  and  management  or  market  conditions  or  changes  to 
minimum wage laws result in the need for higher wages paid to employees, our ability to meet growth goals or to 
sustain expected levels of profitability may be compromised and our financial condition, results of operations and 
cash flows may be adversely affected.  

Financial and Liquidity Risks 

We will require significant funds to implement our business strategy and meet our other liquidity needs. We may 
not generate sufficient cash flow from operations or obtain sufficient borrowings under our credit facility to finance 
our business strategy and meet our other liquidity needs.  Failure to generate or raise sufficient funds may require us 
to modify, delay or abandon some of our future growth or expenditure plans.  We utilize our credit facility to fund 
working capital, including inventory purchases, and special purpose standby letters of credit, as needed. Significant 
decreases  in  cash  flow  from  operations  could  result  in  our  borrowing  under  the  credit  facility  to  fund  operational 
needs.  If we borrow funds under our credit facility and interest rates materially increase from present levels, our 
financial results could be adversely affected. 

Continued financial market volatility could have an adverse effect on the sources and costs of financing available 
to  us.  The  capital  and  credit  markets  have  recently  experienced,  and  may  continue  to  experience,  volatility  and 
disruption, which could have the following impacts, among other things: 

• 

• 

make obtaining other sources of debt more difficult; and     

increasing our borrowing costs or limiting other potential sources of financing available to us. 

If  our  long-lived  assets  become  impaired,  we  may  need  to  record  significant  non-cash  impairment  charges.  
Periodically, we review our long-lived assets for impairment whenever economic events or changes in circumstances 
indicate that the carrying value of an asset may not be recoverable, and certain intangible assets, such as goodwill, are 
evaluated  annually  regardless  of  triggering  events.    Significant  negative  industry  or  general  economic  trends, 
disruptions to our business and unexpected significant changes or planned changes in our use of the assets (such as 
store relocations or closures) have resulted, and in the future may result, in impairment charges. Any such impairment 
charges, if significant, would adversely affect our financial position and results of operations. 

Failure to maintain effective internal control over financial reporting could result in a loss of investor confidence 
in our financial reports and have an adverse effect on our stock price.  We must continue to document, test and 
evaluate  our  internal  control  over  financial  reporting  in  order  to  satisfy  the  requirements  of  Section  404  of  the 

24 

 
 
Sarbanes-Oxley Act of 2002, which requires annual reports by management regarding the effectiveness of our internal 
control over financial reporting and a report by our independent registered public accounting firm attesting to the 
effectiveness of our internal control over financial reporting. We have expended, and expect that we will continue to 
expend,  significant  management  time  and  resources  documenting  and  testing  our  internal  control  over  financial 
reporting. If we conclude in future periods that our internal control over financial reporting is not effective, it could 
result  in  lost  investor  confidence  in  the  accuracy,  reliability  and  completeness  of  our  financial  reports.    Any  such 
events could have an adverse effect on our stock price. 

Risks Relating to the Ownership of Our Common Stock 

Perception  of  the  overall  retail  industry  and  other  macroeconomic  conditions  may  impact  our  stock  price  and 
operations.    The  retail  industry  continues  to  evolve  and  undergo  structural  change.    This  evolution  and  structural 
change has resulted in the bankruptcy and/or reorganization of various footwear specific and other publicly traded 
retailers.  Despite our best efforts to differentiate our business model and processes, our stock price has fluctuated as 
a result of perceptions of the overall retail environment and investor confidence in the retail sector.  The volatility in 
our stock price could be exacerbated by macroeconomic conditions that affect the market generally or our industry in 
particular and could have the effect of diverting management’s attention and could harm our business.  We cannot 
provide  any  assurance  that  perception  of  the  retail  industry  overall  and  other  macroeconomic  conditions  will  not 
continue to impact our stock price or our ability to engage business partners on terms acceptable to us. 

Our stock price may be volatile and could decline substantially.  The stock market has, from time to time, experienced 
extreme price and volume fluctuations.  Many factors may cause the market price for our common stock to decline, 
including: 

• 

• 

• 

• 

operating results failing to meet the expectations of securities analysts or investors in any quarter; 

downward revisions in securities analysts’ estimates; 

material announcements by us or our competitors; and 

the other risk factors cited in this Annual Report on Form 10-K. 

The price of our common stock may decline and the value of any investment in our common stock may be reduced 
regardless of our performance.  In the past, companies that have experienced volatility in the market price of their 
stock  have  been  the  subject  of  securities  class  action  litigation.    If  we  become  involved  in  securities  class  action 
litigation in the future, it could result in substantial costs and diversion of management attention and resources, thus 
harming our business. 

We cannot guarantee that we will continue to make dividend payments or that we will continue to repurchase stock 
pursuant to our stock repurchase program.  Our Board of Directors determines if it is in our best interest to pay a 
dividend to our shareholders and the amount of any dividend and declares all dividend payments. In the future, our 
results of operations and financial condition may not allow for a dividend to be declared or the Board of Directors 
may decide not to continue to declare dividends. In addition, our current share repurchase program authorizes the 
purchase of up to $50 million of our common stock through December 31, 2022.  However, we are not obligated to 
make any purchases under the share repurchase program and the program may be amended, suspended or discontinued 
at any time. 

We are controlled by our principal shareholders. J. Wayne Weaver, our Chairman of the Board of Directors, and his 
spouse  together  beneficially  own  approximately  30.2%  of  our  outstanding  common  stock.  Mr.  Weaver’s  adult 
daughter is the sole trustee of the J. Wayne Weaver 2018 Grantor Retained Annuity Trust for Leigh Anne Weaver, 
the sole trustee of the J. Wayne Weaver 2019 Grantor Retained Annuity Trust for Leigh Anne Weaver and the sole 
trustee  of  the  J.  Wayne  Weaver  2020  Grantor  Retained  Annuity  Trust  for  Leigh  Anne  Weaver,  and,  as  a  result, 
beneficially owns approximately 5.3% of our outstanding common stock held by such trusts.  Accordingly, the Weaver 
family is able to exert substantial influence over our management and operations. In addition, their interests may differ 
from, or be opposed to, the interests of our other shareholders, and their ownership may have the effect of delaying or 
preventing a change in control that may be favored by other shareholders. 

25 

 
 
Provisions of our organizational documents and Indiana law might deter acquisition bids for us.  Our Amended 
and  Restated  Articles  of  Incorporation,  our  By-Laws  and  Indiana  corporate  laws  contain  provisions  that  may 
discourage other persons from attempting to acquire control of us, including, without limitation, a Board of Directors 
that has staggered terms for its members, supermajority voting provisions, restrictions on the ability of shareholders 
to call a special meeting of shareholders and procedural requirements in connection with shareholder proposals or 
director nominations.  The Board of Directors has the authority to issue preferred stock in one or more series without 
the  approval  of  the  holders  of  our  common  stock.    Further,  Indiana  corporate  law  contains  business  combination 
provisions that, in general, prohibit for five years any business combination with a beneficial owner of 10% or more 
of our common stock unless the holder’s acquisition of the stock was approved in advance by our Board of Directors. 
Indiana corporate law also contains control share acquisition provisions that limit the ability of certain shareholders 
to vote their shares unless their control share acquisition is approved. In certain circumstances, the fact that corporate 
devices are in place that inhibit or discourage takeover attempts could reduce the market value of our common stock. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2.    PROPERTIES 

As of January 29, 2022, we leased 393 stores in 35 states and Puerto Rico.  Approximately 98% of the leases for our 
existing stores provide for fixed minimum rentals and approximately 53% provide for contingent rental payments 
based  upon  various  specified  percentages  of  sales.    Certain  leases  also  contain  escalation  clauses  for  increases  in 
minimum rentals, operating costs and taxes.   

In February 2006, we entered into an operating lease with an independent third party to lease our 410,000 square foot 
distribution center located in Evansville, Indiana.  The lease had an initial term of 15 years.  In April 2019, we extended 
this lease for a term of 15 years, expiring in 2034.  We have the right to further extend the lease term for up to eight 
additional periods of five years each, and to expand the facility by up to 200,000 square feet. 

We own our corporate headquarters located in Evansville, Indiana and lease office space for our Southern buying and 
marketing teams in Mobile, Alabama. 

For additional information with respect to our properties, see PART I, ITEM 1, "Business – Growth Strategy” and “–
Distribution”  as  well  as  PART  II,  ITEM  7,  "Management's  Discussion  and  Analysis  of  Financial  Condition  and 
Results of Operations" of this Annual Report on Form 10-K. 

ITEM 3.    LEGAL PROCEEDINGS  

From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our financial position or results of operations. 

ITEM 4.    MINE SAFETY DISCLOSURES 

Not applicable.  

26 

 
 
 
 
PART II 

ITEM  5. 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES 

  MARKET  FOR  THE  REGISTRANT’S  COMMON  EQUITY,  RELATED 

Market Information and Holders 

Our common stock is quoted on The Nasdaq Stock Market LLC under the trading symbol “SCVL.”  As of March 21, 
2022, there were approximately 126 holders of record of our common stock.  We did not sell any unregistered equity 
securities during fiscal 2021, 2020 or 2019.   

On June 21, 2021, our Board of Directors authorized a two-for-one stock split of the shares of our common stock.  
The stock split entitled each shareholder of record at the close of business on July 6, 2021 to receive one additional 
share of common stock for each share of common stock owned as of that date and was paid on July 19, 2021.  Upon 
the  completion  of  the  stock  split,  our  outstanding  shares  increased  from  approximately  14.1  million  shares  to 
approximately 28.2 million shares. All share and per share amounts in this Annual Report on Form 10-K give effect 
to the stock split and have been adjusted retroactively for all periods presented. 

Cash Dividends 

During fiscal 2021, we paid quarterly cash dividends of $0.07 per share in all four fiscal quarters. The declaration and 
payment of any future dividends are at the discretion of the Board of Directors and will depend on our results of 
operations, financial condition, business conditions and other factors deemed relevant by our Board of Directors.  Our 
credit agreement in place at the end of fiscal 2021 permits the payment of cash dividends as long as no default or event 
of default exists under the credit agreement both immediately before and immediately after giving effect to the cash 
dividends, and the aggregate amount of cash dividends for a fiscal year does not exceed $10 million. See Note 9 - 
"Debt" to our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on 
Form 10-K regarding restrictions in our amended and restated credit facility entered into on March 23, 2022. 

On March 10, 2022, the Board of Directors increased the quarterly cash dividend from $0.07 to $0.09 per share, an 
increase of 29%, in the first quarter of fiscal 2022.  The quarterly cash dividend of $0.09 per share will be paid on 
April 18, 2022 to shareholders of record as of the close of business on April 4, 2022. 

Issuer Purchases of Equity Securities 

We did not repurchase any shares of our common stock under our Board-approved share repurchase program during 
the fourth quarter of fiscal 2021.  For a discussion of our share repurchase program, see “Share Repurchase Program” 
in PART II, ITEM 7, “Management's Discussion and Analysis of Financial Condition and Results of Operations – 
Liquidity and Capital Resources” of this Annual Report on Form 10-K. 

Throughout fiscal 2021, we issued treasury shares to certain employees upon the vesting of restricted stock units and 
performance stock units and to our non-employee directors upon the issuance of service-based restricted stock awards.  
We also repurchased 87,881 shares of common stock as a result of our withholding shares or allowing our employees 
to deliver shares to us for the income taxes resulting from the vesting of certain share-settled equity awards.  We intend 
to continue issuing shares out of treasury to meet these needs.  

During the fourth quarter of fiscal 2021, no shares were delivered to or withheld by us in connection with the vesting 
of equity awards under our equity compensation plans. 

ITEM 6.    [RESERVED] 

27 

 
 
 
 
 
 
 
ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS 

The following discussion of our financial condition and results of operations (the "MD&A") should be read together 
with our consolidated financial statements and notes to those statements included in PART II, ITEM 8 of this Annual 
Report on Form 10-K.  This section of this Annual Report on Form 10-K generally discusses fiscal 2021 and fiscal 
2020 and year-over-year comparisons between fiscal 2021 and fiscal 2020. A discussion of fiscal 2019 and year-over-
year comparisons between fiscal 2020 and fiscal 2019 that are not included in this Annual Report on Form 10-K can 
be  found  in  PART  II,  ITEM  7,  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 
Operations” in our Annual Report on Form 10-K for the fiscal year ended January 30, 2021, filed with the United 
States  Securities  and  Exchange  Commission  on  March  26,  2021.    However,  given  the  significant  impact  of  the 
COVID-19 pandemic on our fiscal 2020 results, we have included certain comparisons in this MD&A between fiscal 
2021 and fiscal 2019 to provide further context regarding our fiscal 2021 results of operations. At the end of this 
section of this Annual Report on Form 10-K, we have included historical data for the past five fiscal years to facilitate 
trend analysis of key data reported in our consolidated financial statements and other select operating data. 

Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Unless otherwise stated, references 
to fiscal years 2021, 2020 and 2019 relate to the fiscal years ended January 29, 2022, January 30, 2021 and February 
1, 2020.  Fiscal years 2021, 2020, and 2019 all consisted of 52 weeks.   

Overview of Our Business  

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers. On December 3, 2021, we began operating 
under two banners:  Shoe Carnival and Shoe Station.  Our objective is to be the omnichannel retailer-of-choice for on-
trend branded and private label footwear for the entire family.  Our product assortment, whether shopping in a physical 
store or on our e-commerce platform, includes dress, casual, and work shoes, sandals, boots and a wide assortment of 
athletic shoes.  Our typical physical store carries shoes in two general categories – athletics and non-athletics with 
subcategories for men's, women's, and children's, as well as a broad range of accessories.  In addition to our physical 
stores, our e-commerce platform offers customers the same assortment of merchandise in all categories of footwear 
with expanded options in certain instances. 

Our stores under the Shoe Carnival banner combine competitive pricing with a high-energy in-store environment that 
encourages customer participation.  Footwear in our Shoe Carnival physical stores is organized by category and brand, 
creating strong brand statements within the aisles.  These brand statements are underscored by branded signage on 
endcaps and in-line signage throughout the store.  Our signage may highlight a vendor’s product offerings or sales 
promotions, or may highlight seasonal or lifestyle statements by grouping similar footwear from multiple vendors. 
Approximately 160 of our Shoe Carnival stores have athletic shops that highlight leading athletic brands.  We expect 
to continue growing our "athletic shop" in-store concept across our fleet in the years ahead. 

The addition of the Shoe Station banner and retail locations creates a complementary retail platform to serve a broader 
family footwear customer base across both urban and suburban demographics. The Shoe Station concept targets a 
more affluent family footwear customer and has a strong track record of capitalizing on emerging footwear fashion 
trends and introducing new brands.  Due to the larger average size of our Shoe Station stores and the targeted customer, 
these locations provide for a primary destination shopping experience.   

We believe our distinctive shopping experiences give us various competitive advantages, including increased multiple 
unit sales; the building of a loyal, repeat customer base; the creation of word-of-mouth advertising; and enhanced sell-
through of in-season goods. 

Acquisition of Shoe Station 

On December 3, 2021, we acquired substantially all of the assets of Shoe Station, a privately-held, family-owned shoe 
retailer. The Shoe Station assets were acquired for $70.7 million, inclusive of customary adjustments which are not 
yet finalized, and funded with cash on hand.  We are continuing to operate the 21 locations acquired under the Shoe 
Station banner.  Shoe Station contributed net sales of $16.6 million during the period from the acquisition date through 
January 29, 2022.  We incurred acquisition and integration-related charges of $4.3 million ($3.2 million after tax, or 
$0.11 on a diluted per share basis) during fiscal 2021.  These charges were comprised of non-recurring expense related 

28 

 
 
 
to  the  fair  value  adjustment  to  acquisition-date  inventory  of  $1.1  million  recorded  in  cost  of  goods  sold  and  $3.2 
million of transaction costs and integration-related charges recorded in selling, general, and administrative expenses.  
See Note 3 — “Acquisition of Shoe Station” in our Notes to Consolidated Financial Statements contained in PART 
II, ITEM 8 of this Annual Report on Form 10-K for additional information on the acquisition. 

Comparable Store Sales 

Comparable store sales is a key performance indicator for us. Comparable store sales include stores that have been 
open for 13 full months after such stores’ acquisition or grand opening prior to the beginning of the period, including 
those stores that have been relocated or remodeled.  Therefore, stores recently opened, acquired or closed are not 
included in comparable store sales.  We generally include e-commerce sales in our comparable store sales as a result 
of  our  omnichannel  retailer  strategy.  Due  to  our  omnichannel  retailer  strategy,  we  view  e-commerce  sales  as  an 
extension of our physical stores.  Similar to our physical stores, e-commerce platforms that are acquired will not be 
included in comparable store sales for 13 months after the acquisition of the platform.  Our method for calculating 
comparable store sales for fiscal 2021, therefore, does not include any sales activity from Shoe Station. 

Stock Split 

The shares outstanding and net income per share information throughout this MD&A has been adjusted retroactively 
for all periods presented as a result of a two-for-one stock split of the outstanding shares of our common stock held 
by  shareholders  of  record  on  July  6,  2021  that  was  completed  on  July  19,  2021.    See  Note  2  —  “Summary  of 
Significant Accounting Policies” to our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 
of this Annual Report on Form 10-K for additional information on the stock split. 

Information regarding the COVID-19 Coronavirus Pandemic (“COVID-19”) 

We continue to closely monitor and manage the impact of the COVID-19 pandemic, and the safety and well-being of 
our customers, employees and business partners remains a top priority.  The COVID-19 pandemic has significantly 
impacted, and is expected to continue to impact, our operations, supply chains, distribution processes, and overall 
economic conditions and consumer spending for the foreseeable future. 

In response to the COVID-19 pandemic, all of our physical stores were temporarily closed effective March 19, 2020.  
Our e-commerce platform continued to operate, and our e-commerce sales increased significantly in fiscal 2020 as 
customers  shifted  purchases  to  our  online  channel.    We  began  reopening  our  physical  stores  in  accordance  with 
applicable public health guidelines in late April 2020. Thus, substantially all of our physical stores were closed for 
approximately  50%  of  the  first  fiscal  quarter  of  2020.    By  the  beginning  of  the  second  quarter  of  fiscal  2020, 
approximately 50% of our stores were reopened, and by early June 2020, substantially all of our stores had reopened.  
We  did  not  have  any  stores  closed  as  of  January  29,  2022  or  for  extended  periods  during  fiscal  2021  due  to  the 
pandemic. 

Executive Summary 

Fiscal 2021 was a record-breaking year for us.  Results in fiscal 2021 were the highest in terms of net sales, gross 
profit, operating income and diluted net income per share in our history.  For each of these financial metrics, the first 
three quarters of fiscal 2021 set consecutive all-time records and the fourth quarter of fiscal 2021 set a record for that 
specific quarter.  The diluted net income per share of $5.42 earned in fiscal 2021, which included the Shoe Station 
acquisition-related charges incurred during the fourth quarter of fiscal 2021, exceeded the diluted net income per share 
earned during the last six fiscal years combined.   

Comparable store sales in fiscal 2021 increased 35.3% compared to fiscal 2020 and increased 28.3% compared to 
fiscal 2019.   

We believe these record-breaking results were driven by the following:  

• 
• 
• 

our inventory selection;  
our more focused promotional strategy;  
our  customer  base  returning  to  a  more  normal  lifestyle,  including  going  back  to  work  and  in-person 
learning; and  

29 

 
 
• 

the economic impact of consumer-based government stimulus.  

During fiscal 2021, physical store traffic increased 37.5% compared to fiscal 2020 and was slightly above traffic in 
fiscal 2019. The increased store traffic, combined with increased conversion rates, resulted in an increased number of 
converted customers, compared to both prior year periods. 

All  of  our  major  product  categories  had  comparable  store  sale  increases  ranging  from  low  to  mid  double  digits 
compared to fiscal 2020 and fiscal 2019. These increases were driven by higher average per unit prices across all 
categories and, overall, more units sold. 

Highlights for fiscal 2021 and a brief discussion of some key initiatives follow: 

• 

Net sales for fiscal 2021 of $1.33 billion were an all-time record, surpassing the previous record set in 
fiscal 2019 by 28.3%.  

•  We achieved record annual gross profit of $526.8 million during fiscal 2021. Gross profit margin as a 
percent of sales increased 10.9 percentage points compared to fiscal 2020 to 39.6% and increased 9.5 
percentage points compared to fiscal 2019.  

•  We had no borrowings during fiscal 2021 and ended our fiscal year with $132.4 million of cash, cash 

equivalents and marketable securities.  

• 

In  fiscal  2021,  we  continued  to  increase  membership  in  our  Shoe  Perks  customer  loyalty  program. 
Membership in the program totaled 28.5 million customers as of January 29, 2022.  We believe our Shoe 
Perks program affords us opportunities to communicate, build relationships and engage with our most 
loyal shoppers, which we believe will result in long-term customer commitment to our brand. 

•  We  spent  $31.4  million  on  capital  expenditures  during  fiscal  2021,  primarily  focused  on  our  store 

modernization efforts. Through January 29, 2022, we have completed 68 store modernizations. 

Fiscal 2022 Plans 

Following is a summary of certain strategic initiatives and goals for fiscal 2022: 

• 

• 

• 
• 

Continue modernizing our stores through design enhancements, as we expect to have 100 more stores 
completed by the end of fiscal 2022 and to complete our modernization program by the end of fiscal 
2024. 
Leverage our Customer Relationship Management ("CRM") capabilities to increase personalized, 
segmented marketing, and continue with limited, to no, reliance on broad-based promotional activities, 
and enhance our vendor relationships. 
Continue to grow the recently acquired Shoe Station banner and further integrate its supply chain. 
Continue to manage the effect of COVID-19 on our operations and protect the health and safety of our 
customers, employees and vendor partners.   
Continue to navigate and manage supply chain disruption and other macroeconomic uncertainties. 

• 
•  Maintain the growth and market share of our omnichannel platform. 
• 

Continue implementation of upgrades to merchandise planning and allocation systems and continue to 
increase the productivity of other recently implemented systems.  

30 

 
 
  
  
 
Results of Operations 

The following table sets forth our results of operations expressed as a percentage of net sales for the following fiscal 
years: 

Net sales 
Cost of sales (including buying, distribution, and 
   occupancy costs) 
Gross profit 
Selling, general and administrative expenses 
Operating income 
Interest income 
Interest expense 
Income before income taxes 
Income tax expense 
Net income 

  2021 

    2020 

    2019 

100.0 %     

100.0 %     

100.0 % 

60.4  
39.6  
24.0  
15.6  
(0.0 ) 
0.0  
15.6  
4.0  

11.6 %     

71.3  
28.7  
26.5  
2.2  
0.0  
0.0  
2.2  
0.6  
1.6 %     

69.9  
30.1  
24.9  
5.2  
(0.1 ) 
0.0  
5.3  
1.2  
4.1 % 

Fiscal 2021 Compared to Fiscal 2020 

Net Sales 

Net sales were a record $1.33 billion during fiscal 2021 and increased 36.2% compared to fiscal 2020 and 28.3% 
compared to fiscal 2019.  Comparable stores sales increased 35.3% compared to fiscal 2020.  Sales generated from 
our comparable physical stores increased 45.8% in fiscal 2021 compared to fiscal 2020 and 20.1% compared to fiscal 
2019.  Sales  generated  from  the  Shoe  Carnival  branded  e-commerce  platform  decreased  10.3%  compared  to  fiscal 
2020 due to the return of in-store shopping.  E-commerce sales in fiscal 2021 were 146.6% higher than sales in fiscal 
2019.  E-commerce sales were approximately 12% of merchandise sales in fiscal 2021, compared to 19% in fiscal 
2020 and 6% in fiscal 2019. 

Net sales were positively impacted by continued demand for our merchandise as result of our merchandise selection, 
the continued easing of COVID-19 restrictions and customers returning to a more normal lifestyle, including going 
back to work and in-person learning, and the economic impact of consumer-based government stimulus.  Net sales in 
fiscal 2021 were also favorably impacted by increased average transaction price and more units sold compared to 
fiscal  2020,  with  store  traffic  slightly  above  the  pre-pandemic  levels  experienced  in  fiscal  2019.    The  increase  in 
average transaction price was primarily driven by our more focused promotional activity. 

The temporary closure of our physical stores for approximately 50% of the first quarter of fiscal 2020 as a result of 
the COVID-19 pandemic, with some stores closed through May 2020, decreased net sales in the prior year.  

Gross Profit 

Gross profit was a record $526.8 million during fiscal 2021, an increase of $246.8 million compared to fiscal 2020.  
Gross profit margin in fiscal 2021 increased to 39.6% compared to 28.7% in fiscal 2020 and 30.1% in fiscal 2019. 
Merchandise margin increased 8.8 percentage points compared to fiscal 2020 and 8.2 percentage points compared to 
fiscal 2019.  Fewer margin-dilutive promotions and higher average selling prices drove a higher merchandise margin 
compared to both fiscal 2020 and 2019.  We began eliminating broad-based use of the “buy one get one half off” 
promotional strategy during fiscal 2020 and completely eliminated its broad use during fiscal year 2021.  A more 
standard  product  mix,  with  more  non-athletic  merchandise  sold  in  fiscal  2021  compared  to  fiscal  2020,  further 
increased margins compared to fiscal 2020.  

As a percentage of sales, our buying, distribution and occupancy costs decreased 2.2 percentage points compared to 
fiscal 2020 and 1.3 percentage points compared to fiscal 2019 primarily due to the leveraging effect of increased sales, 
despite higher supply chain and distribution costs.   

31 

 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
Selling, General and Administrative Expenses ("SG&A") 

SG&A increased $61.0 million to $319.1 million in fiscal 2021 compared to $258.1 million in fiscal 2020.  As a 
percentage of net sales, SG&A was leveraged to 24.0% in fiscal 2021 compared to 26.5% in fiscal 2020 and 24.9% in 
fiscal 2019.   

Compared  to  fiscal  2020,  the  increase  in  SG&A  primarily  correlated  with  our  record  performance,  in  terms  of 
increased performance-based incentive compensation, general wages (inclusive of CARES Act payroll retention tax 
credits recognized in fiscal 2020) and variable costs, such as credit card fees.  SG&A also increased due to increased 
investment in advertising, as well as market return volatility on our deferred compensation plan and higher stock-
based  compensation.  Store  level  wages,  incentives  paid  to  store  level  employees,  and  annual  performance-based 
compensation comprised nearly half of the increase compared to the prior year, with advertising being the majority of 
the remaining increase. 

Income Taxes 

The effective income tax rate for fiscal 2021 was 25.3% compared to 25.8% for fiscal 2020.  The lower effective rate 
was primarily attributable to increased benefit from vested stock-based compensation awards. 

Liquidity and Capital Resources  

Our primary sources of liquidity are $132.4 million of cash, cash equivalents and marketable securities on hand at the 
end of fiscal 2021, cash generated from operations, plus availability under our $100 million credit facility, which was 
amended and restated on March 23, 2022 to, among other things, extend the term until March 23, 2027 (the “New 
Credit Agreement”).  While the effects of the  COVID-19 pandemic and other macroeconomic uncertainty make our 
operating cash flow less predictable, we believe our resources will be sufficient to fund our cash needs, as they arise, 
for at least the next 12 months.  Our primary uses of cash are normally for working capital, which are principally 
inventory  purchases,  investments  in  our  stores,  such  as  new  stores,  remodels  and  relocations,  distribution  center 
initiatives,  lease  payments  associated  with  our  real  estate  leases,  potential  dividend  payments,  potential  share 
repurchases under our share repurchase program, and the financing of capital projects, including investments in new 
systems.    As  part  of  our  growth  strategy,  we  may  also  pursue  additional  strategic  acquisitions  of  other  footwear 
retailers. 

Cash Flow - Operating Activities 

Net cash generated from operating activities was $147.9 million in fiscal 2021 compared to $63.4 million during fiscal 
2020.  The increase in operating cash flow was primarily driven by higher cash receipts on increased sales, partially 
offset by increased inventory purchases and payments for operating expenses and income taxes. 

Working  capital  increased  on  a  year-over-year  basis  and  totaled  $288.4  million  at  January  29,  2022  compared  to 
$224.4  million  at  January  30,  2021.    The  increase  was  primarily  attributable  to  increased  cash  and  marketable 
securities positions.  Our current ratio was 2.9 as of January 29, 2022, compared to 2.7 as of January 30, 2021. 

Cash Flow - Investing Activities 

Our cash outflows for investing activities are normally for capital expenditures. During fiscal 2021, we expended 
$31.4 million for the purchase of property and equipment, primarily related to our store portfolio modernization plan.  
During fiscal 2020, we expended $12.4 million for the purchase of property and equipment, $5.9 million of which 
was  for  new  store  construction  and  the  remodeling  and  relocation  of  existing  stores,  and  $3.1  million  was  for 
investments in our distribution center.  

During fiscal 2021, we acquired substantially all of the assets of Shoe Station for approximately $70.7 million and 
invested  on  a  net  basis  approximately  $17.2  million  in  publicly  traded  mutual  funds  designed  to  mitigate  income 
statement volatility associated with our nonqualified deferred compensation plan. Additional information regarding 
the Shoe Station acquisition can  be  found  in  Note  3  -“Acquisition  of  Shoe  Station”  and  regarding  the  marketable 
securities  can  be  found  in  Note  4  -  “Fair  Value  of  Financial  Instruments”  to  our  Notes  to  Consolidated  Financial 
Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K. 

32 

 
 
Cash Flow - Financing Activities 

Our cash outflows for financing activities are typically for cash dividend payments, share repurchases or payments on 
our credit facility. Shares of our common stock can be either acquired as part of a publicly announced repurchase 
program  or  withheld  by  us  in  connection  with  employee  payroll  tax  withholding  upon  the  vesting  of  stock-based 
compensation  awards  that  are  settled  in  shares.  Our  cash  inflows  from  financing  activities  generally  reflect  stock 
issuances to employees under our Employee Stock Purchase Plan and borrowings under our credit facility.  

During fiscal 2021, net cash used in financing activities was $17.7 million compared to $6.7 million during fiscal 
2020.  The increase in net cash used in financing activities was primarily due to the repurchase of $7.1 million of 
shares in fiscal 2021 associated with our Board of Directors’ authorized share repurchase program.  In fiscal 2021 we 
also increased our dividend payments and more shares were withheld upon the vesting of stock-based compensation 
awards.    During  fiscal  2021,  we  did  not  borrow  or  repay  funds  under  our  credit  facility.    During  fiscal  2020,  we 
borrowed and repaid $24.9 million under our credit facility.  Letters of credit outstanding were $700,000 at January 
29, 2022, and our borrowing capacity was $99.3 million. 

Our credit facility requires us to maintain compliance with various financial covenants. See Note 9 – “Debt” to our 
Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for 
a further discussion of our credit facility and its covenants.  We were in compliance with these covenants as of January 
29, 2022. 

Store Openings and Closings – Fiscal 2022 

Increasing  market  penetration  by  adding  new  stores  is  expected  to  reemerge  as  a  key  component  of  our  growth 
strategy.  Through a combination of both organic and acquired store growth, we aim to add more than 10 new stores 
in fiscal 2022, over 20 new stores in fiscal 2023, and over 25 new stores annually by fiscal 2024.  We expect limited, 
if any, store closures over the next several years.  

Capital Expenditures – Fiscal 2022 

Capital expenditures for fiscal 2022 are expected to be between $55 million and $65 million, with approximately $50 
million to $55 million to be used for new stores, relocations and remodels and approximately $5 million to $10 million 
for  upgrades  to  our  distribution  center  and  e-commerce  platform,  various  other  store  improvements,  continued 
investments  in  technology  and  normal  asset  replacement  activities.    The  resources  allocated  to  these  projects  are 
subject to near-term changes depending on the impacts associated with the COVID-19 pandemic, ongoing supply 
chain disruptions, and potential inflationary and other macroeconomic impacts.  Furthermore, the actual amount of 
cash required for capital expenditures for store operations depends in part on the number of stores opened, relocated, 
and remodeled, and the amount of lease incentives, if any, received from landlords.  The number of new store openings 
and relocations will be dependent upon, among other things, the availability of desirable locations, the negotiation of 
acceptable lease terms and general economic and business conditions affecting consumer spending.  

Dividends  

In fiscal 2021, four quarterly cash dividends of $0.07 per share were approved and paid. During fiscal 2020, the first 
quarter dividend was in the amount of $0.0425 per share and the dividends for the remaining three quarters were  
$0.0450 per share.  During fiscal years 2021 and 2020, we returned $8.0 million and $5.1 million, respectively, in 
cash to our shareholders through our quarterly dividends.   

The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.  Our credit facility in place at the end of fiscal 2021 permits the payment of cash dividends as long as no 
default or event of default exists under the credit agreement both immediately before and immediately after giving 
effect to the cash dividends, and the aggregate amount of cash dividends for a fiscal year do not exceed $10 million.  
These restrictions have changed as a result of entering into the New Credit Agreement after our fiscal year end.  See 
Note 9 – “Debt” to our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual 
Report on Form 10-K. 

33 

 
 
Share Repurchase Program 

On December 16, 2021, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2022 (the “2022 Share Repurchase Program”). The purchases may be 
made in the open market or through privately negotiated transactions from time-to-time through December 31, 2022 
and in accordance with applicable laws, rules and regulations. The 2022 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock. We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes.  The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors, 
including impacts caused by the COVID-19 pandemic.   

The  2022  Share  Repurchase  Program  replaced  a  $50  million  share  repurchase  program  that  was  authorized  in 
December 2020, became effective January 1, 2021 and expired in accordance with its terms on December 31, 2021. 
Shares totaling 208,662 were repurchased during fiscal 2021 at a cost of $7.1 million. No repurchases were made in 
fiscal 2020, and share repurchases pursuant to previously Board-approved share repurchase programs that have now 
expired were approximately 2,234,000 shares at an aggregate cost of $37.8 million in fiscal 2019. Share repurchase 
activity in fiscal 2021 and fiscal 2020 was impacted by the COVID-19 pandemic. 

Our credit facility in place at the end of fiscal 2021 stipulates that distributions in the form of redemptions of Equity 
Interests (as defined in the credit agreement) could be made solely with cash on hand so long as before and immediately 
after such distributions there are no revolving loans outstanding under the credit agreement.  These restrictions have 
changed a result of entering into the New Credit Agreement after our fiscal year end.  See Note 9 – “Debt” to our 
Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K. 

Leases 

Rent-related payments made in fiscal 2021 totaled $82.2 million.  As we are contractually obligated to make lease 
payments to landlords, estimated future payments to landlords and lease-related charges are expected to be significant 
in future years and will increase in future years due to the acquisition of Shoe Station and other expected store growth.  
These payments include estimates for fixed minimum and contingent rent, estimated reimbursements to landlords for 
common area maintenance, taxes and insurance and other lease related charges.  See Note 10 – “Leases” to our Notes 
to Consolidated Financial Statements contained in PART II, ITEM 8 of this Annual Report on Form 10-K for further 
discussion of our lease obligations.  

Impact of Store Count and Seasonality on Quarterly Results 

Our quarterly results of operations have fluctuated and are expected to continue to fluctuate in the future, primarily as 
a  result  of  seasonal  variances  and  the  timing  of  sales  and  costs  associated  with  opening  new  stores  and  closing 
underperforming  stores.    In  addition,  fiscal  2020  quarterly  results  were  significantly  impacted  by  the  COVID-19 
pandemic.  As illustrated in the chart below, our first quarter fiscal 2020 net sales and earnings significantly declined 
due to the temporary closure of our physical stores for approximately 50% of the quarter.     

(Unaudited, In thousands, except per share amounts)  

Fiscal 2021 
Net sales 
Gross profit 
Operating income 
Net income 
Net income per share – Diluted 1 

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

  $  328,457     $  332,230     $  356,336     $  313,371  
    130,158       135,752       144,056       116,821  
27,913  
20,591  
0.72  

57,603      
43,242      

62,424      
46,836      

59,714      
44,212      

1.51     $ 

1.64     $ 

1.54     $ 

  $ 

34 

 
 
 
 
  
  
  
 
   
   
 
Fiscal 2020 
Net sales 
Gross profit 
Operating income/(loss) 
Net income/(loss) 
Net income/(loss) per share – Diluted 1 

First 
Quarter 
  $  147,495  
31,464  
(23,261 )     
(16,190 )     

Second 
Quarter 

Fourth 
Quarter 

Third 
Quarter 
  $  300,794     $  274,579     $  253,897  
78,152  
10,565  
7,443  
0.26  

87,761      
20,163      
14,678      

82,605      
14,398      
10,060      

0.51     $ 

0.35     $ 

  $ 

(0.58 )    $ 

1) Per share amounts are computed independently for each of the quarters presented. For per share amounts, the sum of the quarters may not 
equal the total year due to the impact of changes in weighted shares outstanding and differing applications of earnings as prescribed by 
accounting guidance. 

Seasonality  

We  have  three  distinct  peak  selling  periods:  Easter,  back-to-school  and  Christmas.    Our  operating  results  depend 
significantly upon the sales generated during these periods.  To prepare for our peak shopping seasons, we must order 
and  keep  in  stock  significantly  more  merchandise  than  we  would  carry  during  other  periods  of  the  year.    Any 
unanticipated decrease in demand for our products or a supply chain disruption that reduces inventory availability 
during these peak shopping seasons could reduce our net sales and gross profit and negatively affect our profitability. 

Store Count 

We continually analyze our store portfolio and the potential for new stores based on our view of internal and external 
opportunities  and  challenges  in  the  marketplace.    As  part  of  our  long-term  growth  strategy,  we  expect  to  pursue 
opportunities for store growth across large and mid-size markets as we continue to leverage customer data from our 
customer relationship management program and more attractive real estate options become available.   

When we identify a store that produces or may potentially produce, low or negative contribution, we either renegotiate 
lease terms, relocate or close the store.  In instances when underperformance indicates the carrying value of a store’s 
assets may not be recoverable, we impair the store. Although store closings could reduce our overall net sales volume, 
we believe this strategy will realize long-term improvement in operating income and diluted net income per share.  
Depending upon the results of lease negotiations with certain landlords of underperforming stores, we may increase 
or decrease the number of store closures in future periods.   

Non-capital expenditures, such as advertising and payroll incurred prior to the opening of a new store, are charged to 
expense  as  incurred.    The  timing  and  actual  amount  of  expense  recorded  in  closing  an  individual  store  can  vary 
significantly depending, in part, on the period in which management commits to a closing plan, the remaining basis 
in the fixed assets to be disposed of at closing and the amount of any lease buyout.  Therefore, our results of operations 
may be adversely affected in any quarter in which we incur pre-opening expenses related to the opening of new stores 
or incur store closing costs related to the closure of existing stores. 

Our future store strategies may continue to be impacted by the current economic uncertainty, including uncertainty 
associated with the COVID-19 pandemic.  

Store Openings, Closings and Impairment Charges – Impact on Fiscal 2021 and Fiscal 2020 

In  fiscal  2021,  we  opened  one  new  store.    The  initial  inventory  investment  for  the  new  store  in  fiscal  2021  was 
$469,000, capital expenditures were $299,000 and lease incentives received from our landlord were $100,000.  In 
fiscal 2020, we opened four new stores.  The initial average inventory investment for the new stores was $578,000, 
capital expenditures were $973,000 and lease incentives received from our landlord were $448,000. 

Pre-opening expenses for the one store opened in fiscal 2021 included in cost of sales and SG&A expenses were 
approximately  $77,000.  Items  classified  as  pre-opening  expenses  include  rent,  freight,  advertising,  salaries  and 
supplies.  During fiscal 2020, we expended $590,000 in pre-opening expenses, or an average of $147,000 per store.   

Total store closing costs were $1.9 million in fiscal 2021 and $4.0 million in fiscal 2020.  We closed 12 stores during 
fiscal 2021 and 13 stores during fiscal 2020.  We recorded non-cash impairment charges on a majority of these stores 
and also recognized impairment charges on other underperforming stores during these years.  Included in store closing 
costs were non-cash impairment charges of $1.3 million in fiscal 2021 and $3.1 million in fiscal 2020.  In addition to 

35 

 
 
 
   
  
  
 
   
   
   
   
non-cash  impairment  charges,  store  closing  costs  can  include  fixed  asset  write-offs,  employee  severance,  lease 
termination fees, store tear-down and clean-up expenses, and acceleration of expenses and deferred lease incentives.  

In total, store opening and closing costs impacting SG&A expenses were $1.9 million in fiscal 2021 and $4.1 million 
in fiscal 2020.  Store opening and closing costs included in cost of sales was expense of $50,000 in fiscal 2021 and 
$500,000 in fiscal 2020. 

Critical Accounting Policies 

We use judgment in reporting our financial results.  This judgment involves estimates based in part on our historical 
experience and incorporates the impact of the current general economic climate and company-specific circumstances.  
However,  because  future  events  and  economic  conditions  are  inherently  uncertain,  our  actual  results  could  differ 
materially from these estimates.  The accounting policies that require more significant judgment are included below. 

Merchandise Inventories– Our merchandise inventories are stated at the lower of cost or net realizable value as of the 
balance sheet date and consist primarily of dress, casual and athletic footwear for women, men and children. The cost 
of  our  merchandise  is  determined  using  the  first-in,  first-out  valuation  method  (“FIFO”).    For  determining  net 
realizable value, we estimate the future demand and related sale price of merchandise in our inventory. The stated 
value  of  merchandise  inventories  contained  on  our  consolidated  balance  sheets  also  includes  freight,  certain 
capitalized overhead costs and reserves.  

Factors considered when we review our inventory to properly state it at lower of cost or net realizable value include 
recent sale prices, historical loss rates, the length of time merchandise has been held in inventory, quantities of the 
various  styles  held  in  inventory,  seasonality  of  the  merchandise,  expected  consideration  to  be  received  from  our 
vendors  and  current  and  expected  future  sales  trends.    We  reduce  the  value  of  our  inventory  to  its  estimated  net 
realizable value where cost exceeds the estimated future selling price.  Merchandise inventories as of January 29, 2022 
totaled $285.2 million, representing approximately 35% of total assets. Merchandise inventories as of January 30, 
2021 totaled $233.3 million, representing approximately 36% of total assets.  Given the significance of inventories to 
our  consolidated  financial  statements,  the  determination  of  net  realizable  value  is  a  critical  accounting  estimate.  
Material changes in the factors noted above could have a significant impact on the actual net realizable value of our 
inventory and our reported operating results. 

Valuation of Long-Lived Assets– Long-lived assets, such as property and equipment subject to depreciation and right-
of-use  assets  arising  from  our  leased  properties,  are  evaluated  for  impairment  on  a  periodic  basis  if  events  or 
circumstances indicate the carrying value may not be recoverable.  This evaluation includes performing an analysis of 
the estimated undiscounted future cash flows of the long-lived assets. Assets are grouped and the evaluation performed 
at the lowest level for which there are identifiable cash flows, which is generally at a store level.   

If the estimated future cash flows for a store are determined to be less than the carrying value of the store’s assets, an 
impairment loss is recorded for the difference between the estimated fair value and the carrying value.  We estimate 
the fair value of our long-lived assets using store-specific cash flow assumptions discounted by a rate commensurate 
with the risk involved with such assets while incorporating marketplace assumptions. Our assumptions and estimates 
used in the evaluation of impairment, including current and future economic trends for stores, are subject to a high 
degree of judgment.  Assets subject to impairment are adjusted to estimated fair value and, if applicable, an impairment 
loss is recorded in selling, general and administrative expenses.  If actual operating results or market conditions differ 
from  those  anticipated,  the  carrying  value  of  certain  of  our  assets  may  prove  unrecoverable  and  we  may  incur 
additional impairment charges in the future.  

Accounting for Business Combinations – We account for acquisitions of other businesses by recording the net assets 
of the acquired businesses at fair value and making estimates and assumptions to determine the fair value of these 
acquired assets and liabilities. We will allocate the purchase price of the acquired business based, in part, upon internal 
estimates of cash flows and considering the report of a third-party valuation expert retained to assist us. Changes to 
the  assumptions  used  to  estimate  the  fair  value  could  affect  the  recorded  amounts  of  the  assets  acquired  and  the 
resultant goodwill.  We expect there will be changes to the current valuation of the recently acquired Shoe Station 
assets and liabilities during fiscal 2022. 

36 

 
 
Leases – We lease our retail stores and our single distribution center, which has a current lease term of 15 years, 
expiring in 2034.  We also enter into leases of equipment, copiers and billboards.  Prior to the purchase of our corporate 
headquarters in fiscal 2019, it was also leased.  All of our leases are operating leases.  Therefore, how operating leases 
are  recognized  throughout  the  financial  statements  in  accordance  with  applicable  accounting  guidance  can  have  a 
significant impact on our financial condition and results of operations and related disclosures.   

In accordance with Accounting Standards Codification Topic No. 842 – Leases (“ASC 842”), which we adopted in 
fiscal 2019, on the lease commencement date we recognize a right-of-use asset for the right to use a leased asset and 
a liability based on the present value of remaining lease payments over the lease term.  The weighted average discount 
rate utilized in fiscal 2021 and fiscal 2020 was 5.2%. 

As of the date of adoption of ASC 842 and for new leases, renewals or amendments, we make certain estimates and 
assumptions  regarding  property  values,  market  rents,  property  lives,  discount  rates  and  probable  terms.    These 
estimates and assumptions can impact: (1) lease classification and the related accounting treatment; (2) rent holidays, 
escalations or deferred lease incentives, which are taken into consideration when calculating straight-line expense; (3) 
the term over which leasehold improvements for each store are amortized; and (4) the values and lives of adjustments 
to initial right-of-use assets.  The amount of amortized rent expense would vary if different estimates and assumptions 
were used.    

Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required  presence  and  continued  operation  of  certain  anchor  tenants  in  the  adjoining  retail  space.  If  a  co-tenancy 
violation  occurs,  we  have  the  right  to  a  reduction  of  rent  for  a  defined  period  after  which  we  have  the  option  to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term. When 
determining the lease term, we include options that are reasonably certain to be exercised. 

Income Taxes – As part of the process of preparing our consolidated financial statements, we are required to estimate 
our current and future income taxes for each tax jurisdiction in which we operate.  Significant judgment is required in 
determining our annual tax expense and evaluating our tax positions.  As a part of this process, deferred tax assets and 
liabilities are recognized based on the difference between the consolidated financial statement carrying amounts of 
existing  assets  and  liabilities  and  their  respective  tax  basis.    Our  temporary  timing  differences  relate  primarily  to 
inventory,  depreciation,  accrued  expenses,  right-of-use  assets,  operating  lease  liabilities  and  stock-based 
compensation.  With the recent acquisition of Shoe Station, we expect the level of temporary timing differences to 
increase as a result of tax deductible goodwill and trade names.  Deferred tax assets and liabilities are measured using 
the tax rates enacted and expected to be in effect in the years when those temporary differences are expected to reverse.  
Deferred tax assets are reduced, if necessary, by a valuation allowance to the extent future realization of those tax 
benefits are uncertain.   

We are also required to make many subjective assumptions and judgments regarding our income tax exposures when 
accounting for uncertain tax positions associated with our income tax filings.  We must presume that taxing authorities 
will  examine  all  uncertain  tax  positions  and  that  they  have  full  knowledge  of  all  relevant  information.    However, 
interpretations of guidance surrounding income tax laws and regulations are often complex, ambiguous and frequently 
change over time, and a number of years may elapse before a particular issue is resolved.  As such, changes in our 
subjective  assumptions  and  judgments  can  materially  affect  amounts  recognized  in  our  consolidated  financial 
statements. Although we believe we have no uncertain tax positions, tax authorities could assess tax liabilities in open 
tax periods not presently foreseen. 

Recent Accounting Pronouncements   

See Note 2 — “Summary of Significant Accounting Policies” in the accompanying notes included in PART II, ITEM 
8 of this Annual Report on Form 10-K for a description of recent accounting pronouncements that may have an impact 
on our consolidated financial statements when adopted. 

37 

 
 
Historical Financial Data 

The following historical financial data is included for the convenience of assessing trends in our financial condition 
and results of operations over the previous five fiscal years.  A more detailed description of the fluctuations among 
fiscal 2017 – fiscal 2020 can be found in our Annual Reports on Form 10-K filed for those previous fiscal years. 

(In thousands, except per share and operating data) 

Fiscal years (1) 
Income Statement Data: 
Net sales 
Gross profit 
Operating income 
Net income 
Diluted net income per share 

2021 

2020 

2019 

2018 

2017 

  $  1,330,394  
526,787  
  $ 
207,654  
  $ 
154,881  
  $ 
5.42  
  $ 

  $  976,765  
  $  279,982  
21,865  
  $ 
15,991  
  $ 
0.56  
  $ 

  $ 1,036,551  
  $  311,869  
54,209  
  $ 
42,914  
  $ 
1.46  
  $ 

  $ 1,029,650  
  $  308,992  
49,760  
  $ 
38,135  
  $ 
1.23  
  $ 

  $ 1,019,154  
  $  296,269  
37,701  
  $ 
18,933  
  $ 
0.58  
  $ 

Dividends declared per share 

  $ 

0.280  

  $ 

0.178  

  $ 

0.168  

  $ 

0.158  

  $ 

0.148  

Balance Sheet Data: 

Cash and cash equivalents 
Total assets (2) 
Long-term debt 
Total shareholders’ equity 

Selected Operating Data: 

Stores open at end of year 
Comparable store sales (3)(4) 
Square footage of store space at year 
   end (000’s) 
Average sales per store (000’s) (3)(5)(7) 
Average sales per square foot (3)(6)(7) 

  $ 
  $ 
  $ 
  $ 

117,443  
812,264  
0  
452,533  

  $  106,532  
  $  642,747  
  $ 
0  
  $  310,176  

  $ 
61,899  
  $  628,374  
  $ 
0  
  $  297,363  

  $ 
67,021  
  $  417,999  
  $ 
0  
  $  304,433  

  $ 
48,254  
  $  415,580  
  $ 
0  
  $  307,302  

393  
35.3 %     

383  
-5.3 %     

392  
1.9 %     

397  
4.3 %     

408  
0.3 % 

  $ 
  $ 

4,419  
3,473  
321  

  $ 
  $ 

4,146  
2,503  
237  

  $ 
  $ 

4,220  
2,475  
245  

  $ 
  $ 

4,268  
2,473  
236  

  $ 
  $ 

4,391  
2,419  
229  

(1) Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31. Unless otherwise stated, references to years 2021, 2020, 
2019, 2018, and 2017 relate respectively to the fiscal years ended January 29, 2022, January 30, 2021, February 1, 2020, February 2, 2019, and 
February 3, 2018. Fiscal year 2017 consisted of 53 weeks and the other fiscal years consisted of 52 weeks. 
(2)  In fiscal 2019, we adopted Accounting Standards Codification No. 842 on a modified retrospective basis, which requires us to recognize 
leased assets and obligations on our balance sheet.  See Note 10 – “Leases” contained in the Notes to Consolidated Financial Statements included 
in PART II, ITEM 8 of this Annual Report on Form 10-K for further discussion. 
(3)  Data for fiscal 2017 has been adjusted to a comparable 52-week period ended January 27, 2018. The 53rd week in fiscal 2017 caused a one-
week shift in our fiscal calendar. To minimize the effect of this fiscal calendar shift on comparable store sales, average sales per store and 
average sales per square foot, our reported annual comparable store sales results for fiscal 2017 compare the 52-week period ended January 27, 
2018 to the 52-week period ended January 28, 2017 and average sales per store and average sales per square foot are calculated for the 52-week 
period ended January 28, 2017. Comparable store sales results for fiscal 2018 compare the 52-week period ended February 2, 2019 to the 52-
week period ended February 3, 2018. 
(4) Comparable store sales for the periods indicated include stores that have been open for 13 full months after such stores’ acquisition or grand 
opening prior to the beginning of the period, including those stores that have been relocated or remodeled. Therefore, stores opened, acquired or 
closed during the periods indicated are not included in comparable store sales. We include e-commerce sales in our comparable store sales. Due 
to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 
(5) In fiscal years 2021, 2020, 2019, and 2018, average sales per store includes e-commerce sales that are in close proximity to a physical store. 

(6)  Average sales per square foot includes net e-commerce sales. We include e-commerce sales in our average sales per square foot as a result of 
our omnichannel retailer strategy. Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores. 

(7) Average sales per store and average sales per square foot include only Shoe Carnival banner stores. 

38 

 
 
 
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
 
   
   
   
   
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
 
  
 
  
 
  
 
  
 
 
   
   
   
   
   
   
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

We are exposed to market risk in that the interest payable on our credit facility is based on variable interest rates and 
therefore is affected by changes in market rates.  We do not use interest rate derivative instruments to manage exposure 
to changes in market interest rates.  We had no borrowings under our credit facility during fiscal 2021.  

ITEM 8.    FINANCIAL STATEMENTS  

The information required by this item follows Deloitte & Touche LLP’s audit opinion, which begins on the following 
page.   

39 

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 

Opinion on the Financial Statements 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Shoe  Carnival,  Inc.  and  subsidiaries  (the 
"Company") as of January 29, 2022 and January 30, 2021, the related consolidated statements of income, shareholders’ 
equity,  and  cash  flows,  for  each  of  the  three  years  in  the  period  ended  January  29,  2022,  and  the  related  notes 
(collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all 
material respects, the financial position of the Company as of January 29, 2022 and January 30, 2021, and the results 
of its operations and its cash flows for each of the three years in the period ended January 29, 2022, in conformity 
with accounting principles generally accepted in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company's internal control over financial reporting as of January 29, 2022, based on criteria 
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission  and  our  report  dated  March  25,  2022,  expressed  an  unqualified  opinion  on  the 
Company's internal control over financial reporting. 

Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to express an 
opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with 
the PCAOB and  are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our 
audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current-period  audit  of  the  financial 
statements  that  was  communicated  or  required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to 
accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)  involved  our  especially  challenging, 
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion 
on  the  financial  statements,  taken  as  a  whole,  and  we  are  not,  by  communicating  the  critical  audit  matter  below, 
providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates. 

Merchandise Inventories — Refer to Note 2 to the financial statements 

Critical Audit Matter Description 

Merchandise inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method. Factors considered in determining if inventory is properly stated at the lower of cost or net realizable value 
include, among others, recent sale prices, the length of time merchandise has been held in inventory, quantities of 
various styles held in inventory, seasonality of merchandise, expected consideration to be received from vendors and 
current and expected future sales trends. The Company reduces the value of inventory to its estimated net realizable 
value where cost exceeds the estimated future selling price.   

Given  the  significant  judgments  made  by  management  to  estimate  the  net  realizable  value  of  inventory,  such  as 
expected consideration to be received from vendors and current and expected future sales trends, performing audit 

40 

 
 
 
procedures  to  evaluate  the  reasonableness  of  management’s  estimates  and  assumptions  required  a  high  degree  of 
auditor judgment.   

How the Critical Audit Matter Was Addressed in the Audit 

Our audit procedures related to the significant judgments made by management to determine net realizable value of 
inventory included the following procedures, among others:  

•  We tested the effectiveness of the Company’s internal control over the valuation of inventory, including the 
review and determination of the anticipated net realizable value of merchandise inventories compared to 
the cost value of inventory on-hand. 

•  We tested the recorded inventory reserve by developing an expectation based on the prior year inventory 
reserve balance relative to the merchandise inventory balance at the prior year balance sheet date and 
compared it to the actual reserve recorded in the current year.   

•  We evaluated the reasonableness of management’s determination of the net realizable value of inventory 

by: 

•  Testing the accuracy of source data used in the calculation, including inventory on hand, aging of 
inventory, historical losses by product category, sales prices and consideration received from 
vendors. 

•  Evaluating terms and supporting documentation for consideration expected to be received from 

vendors. 

•  Recalculating the projected loss for inventory on hand based on the source data used in the 

calculation. 

•  Making inquiries of management, including merchandise buyers, regarding current and expected 

future sales trends, and evaluating external communications by analysts. 

•  Evaluating management’s ability to accurately forecast future sales trends by comparing actual 

results to management’s historical forecasts. 

•  We evaluated management’s ability to accurately project inventory losses by comparing actual results to 

management’s historical estimates. 

/s/ Deloitte & Touche LLP 

Indianapolis, Indiana   
March 25, 2022 

We have served as the Company's auditor since 1988. 

41 

 
 
 
 
 
 
Shoe Carnival, Inc. 
Consolidated Balance Sheets 
(In thousands, except share data) 

Assets 
Current Assets: 

Cash and cash equivalents 
Marketable securities 
Accounts receivable 
Merchandise inventories 
Other 

Total Current Assets 
Property and equipment – net 
Operating lease right-of-use assets 
Intangible assets 
Goodwill 
Deferred income taxes 
Other noncurrent assets 
Total Assets 

Liabilities and Shareholders’ Equity 
Current Liabilities: 

Accounts payable 
Accrued and other liabilities 
Current portion of operating lease liabilities 

Total Current Liabilities 
Long-term portion of operating lease liabilities 
Deferred compensation 
Other 
Total Liabilities 

Shareholders’ Equity: 

Common stock, $0.01 par value, 50,000,000 shares authorized 
   and 41,049,190 shares issued in each period 
Additional paid-in capital 
Retained earnings 
Treasury stock, at cost, 12,882,789 and 12,839,472 shares, respectively 

Total Shareholders’ Equity 
Total Liabilities and Shareholders’ Equity 

See notes to consolidated financial statements. 

January 29, 
2022 

January 30, 
2021 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

117,443  
14,961  
14,159  
285,205  
10,264  
442,032  
88,533  
220,952  
32,600  
11,384  
2,699  
14,064  
812,264  

69,092  
33,053  
51,563  
153,708  
194,788  
10,901  
334  
359,731  

106,532  
0  
7,096  
233,266  
8,411  
355,305  
62,325  
205,639  
0  
0  
5,635  
13,843  
642,747  

57,717  
24,390  
48,794  
130,901  
182,622  
16,008  
3,040  
332,571  

410  
80,681  
553,487  
(182,045 )     
452,533  
812,264  

  $ 

410  
78,737  
406,655  
(175,626 ) 
310,176  
642,747  

42 

 
 
 
 
 
   
 
 
 
  
 
 
 
 
  
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
  
 
 
 
 
  
 
 
   
   
   
   
   
   
   
   
   
 
Shoe Carnival, Inc. 
Consolidated Statements of Income 
(In thousands, except per share data) 

Net sales 
Cost of sales (including buying, distribution and occupancy 
   costs) 
Gross profit 
Selling, general and administrative expenses 
Operating income 
Interest income 
Interest expense 
Income before income taxes 
Income tax expense 
Net income 
Net income per share: 
Basic 
Diluted 
Weighted average shares: 
Basic 
Diluted 

See notes to consolidated financial statements. 

January 29, 
2022 
  $  1,330,394  

January 30, 
2021 
976,765  

  $ 

February 1, 
2020 
  $  1,036,551  

803,607  
526,787  
319,133  
207,654  

696,783  
279,982  
258,117  
21,865  

(24 )     
478  
207,200  
52,319  
154,881  

  $ 

(97 )     
412  
21,550  
5,559  
15,991  

  $ 

724,682  
311,869  
257,660  
54,209  
(730 ) 
191  
54,748  
11,834  
42,914  

5.49  
5.42  

  $ 
  $ 

0.57  
0.56  

  $ 
  $ 

1.49  
1.46  

28,233  
28,596  

28,133  
28,496  

28,854  
29,372  

  $ 

  $ 
  $ 

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Shoe Carnival, Inc. 
Consolidated Statements of Shareholders’ Equity 
(In thousands) 

Common Stock 

Balance at February 2, 2019 
Adoption of Accounting 
   Standards Codification 842 
Dividends ($0.168 per share) 
Employee stock purchase plan 
   purchases 
Stock-based compensation 
   awards 
Shares surrendered by  
   employees to pay taxes 
    on stock-based 
   compensation awards 
Purchase of common stock for 
   Treasury 
Stock-based compensation 
   expense 
Net income 
Balance at February 1, 2020 
Dividends ($0.178 per share) 
Employee stock purchase plan 
   purchases 
Stock-based compensation 
   awards 
Shares surrendered by  
   employees to pay taxes 
    on stock-based 
   compensation awards 
Stock-based compensation 
   expense 
Net income 
Balance at January 30, 2021 
Dividends ($0.28 per share) 
Employee stock purchase plan 
   purchases 
Stock-based compensation 
   awards 
Shares surrendered by  
   employees to pay taxes 
    on stock-based 
   compensation awards 
Purchase of common stock for 
   Treasury 
Stock-based compensation 
   expense 
Net income 
Balance at January 29, 2022 

Issued 
    41,058      

   Treasury     Amount 

(10,308 )   $ 

410     $ 

75,490  

  $  360,443  

  $  (131,910 )    $  304,433  

Additional 
Paid-In 
Capital 

Retained 
Earnings     

Treasury 
Stock 

Total 

12    

(9 )    

144    

7  

(1,982 )   

(2,649 )   
(4,947 )   

(2,649 ) 
(4,947 ) 

182  

0  

175  

1,982  

(648 )  

(2,234 )  

(11,060 )     

(11,060 ) 

(37,768 )     

(37,768 ) 

    41,049      

(13,034 )   $ 

410     $ 

79,773  

42,914  
  $  395,761  

6,258  

6,258  
42,914  
  $  (178,581 )    $  297,363  
(5,097 ) 

(5,097 )   

16    

323    

(144 )  

(29 )   

(4,467 )   

3,460  

    41,049      

(12,839 )   $ 

410     $ 

78,737  

15,991  
  $  406,655  

224  

4,467  

195  

0  

(1,736 )     

(1,736 ) 

3,460  
15,991  
  $  (175,626 )    $  310,176  
(8,049 ) 

(8,049 )   

5    

248    

(88 )  

(209 )  

82  

(3,400 )   

78  

3,400  

160  

0  

(2,750 )     

(2,750 ) 

(7,147 )     

(7,147 ) 

    41,049      

(12,883 )   $ 

410     $ 

80,681  

5,262  

     154,881  
  $  553,487  

5,262  
       154,881  
  $  (182,045 )    $  452,533  

See notes to consolidated financial statements. 

44 

 
 
 
 
 
  
 
   
 
   
 
   
 
 
 
 
  
   
   
 
 
    
    
    
 
    
      
   
   
    
    
 
    
      
 
      
      
 
 
    
   
   
      
 
    
   
 
      
    
 
  
 
    
 
      
    
 
  
 
    
 
    
    
      
 
 
  
      
 
    
    
    
 
    
 
      
   
   
    
    
 
    
      
 
      
      
 
    
   
 
      
      
 
    
   
 
      
    
 
  
 
    
 
    
    
      
 
 
  
      
 
    
    
    
 
    
 
      
   
   
    
    
 
    
      
 
      
      
 
 
    
   
 
      
      
 
    
   
 
      
    
 
  
 
    
 
      
    
 
  
 
    
 
    
    
      
 
 
  
      
 
    
    
    
 
 
 
Shoe Carnival, Inc. 
Consolidated Statements of Cash Flows 
(In thousands) 

Cash Flows From Operating Activities 

Net income 
Adjustments to reconcile net income to net cash provided by 
   operating activities: 

Depreciation and amortization 
Stock-based compensation 
Loss on retirement and impairment of assets, net 
Deferred income taxes 
Non-cash operating lease expense 
Other 
Changes in operating assets and liabilities: 

Accounts receivable 
Merchandise inventories 
Operating lease liabilities 
Accounts payable and accrued liabilities 
Other 

Net cash provided by operating activities 
Cash Flows From Investing Activities 

Purchases of property and equipment 
Investments in marketable securities and other 
Sales of marketable securities and other 
Acquisition, net of cash acquired 
Net cash used in investing activities 
Cash Flows From Financing Activities 
Borrowings under line of credit 
Payments on line of credit 
Proceeds from issuance of stock 
Dividends paid 
Purchase of common stock for treasury 
Shares surrendered by employees to pay taxes on 
   stock-based compensation awards 

Net cash used in financing activities 
Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 
Supplemental disclosures of cash flow information: 

Cash paid during year for interest 
Cash paid during year for income taxes 
Capital expenditures incurred but not yet paid 
Dividends declared but not yet paid 

See notes to consolidated financial statements. 

January 29, 
2022 

January 30, 
2021 

February 1, 
2020 

  $ 

154,881     $ 

15,991     $ 

42,914  

18,752      
5,531      
1,404      
2,936      
43,011      
4,566      

(6,196 )    
(24,281 )    
(46,562 )    
3,781      
(9,930 )    
147,893      

(31,387 )    
(18,975 )    
1,800      
(70,685 )    
(119,247 )    

0      
0      
160      
(7,998 )    
(7,147 )    

16,114      
3,883      
2,807      
2,198      
42,008      
2,035      

(4,372 )    
26,229      
(38,477 )    
2,510      
(7,531 )    
63,395      

(12,396 )    
0      
303      
0      
(12,093 )    

24,903      
(24,903 )    
195      
(5,128 )    
0      

(2,750 )    
(17,735 )    
10,911      
106,532      
117,443     $ 

479     $ 
50,466     $ 
5,949     $ 
184     $ 

(1,736 )    
(6,669 )    
44,633      
61,899      
106,532     $ 

392     $ 
3,144     $ 
1,440     $ 
133     $ 

  $ 

  $ 
  $ 
  $ 
  $ 

16,950  
6,486  
1,503  
2,619  
42,322  
1,236  

(1,505 ) 
(1,956 ) 
(45,933 ) 
9,468  
(7,158 ) 
66,946  

(18,501 ) 
0  
750  
0  
(17,751 ) 

20,000  
(20,000 ) 
182  
(5,671 ) 
(37,768 ) 

(11,060 ) 
(54,317 ) 
(5,122 ) 
67,021  
61,899  

192  
9,805  
1,377  
165  

45 

 
 
 
 
 
  
  
 
 
    
    
   
 
    
    
   
   
   
   
   
   
   
 
    
    
   
   
   
   
   
   
   
 
    
    
   
   
   
   
   
   
 
    
    
   
   
   
   
   
   
   
   
   
   
 
    
    
   
 
Shoe Carnival, Inc. 
Notes to Consolidated Financial Statements 

Note 1 – Organization and Description of Business 

Our consolidated financial statements include the accounts of Shoe Carnival, Inc. and its wholly-owned subsidiaries 
SCHC, Inc. and Shoe Carnival Ventures, LLC, and SCLC, Inc., a wholly-owned subsidiary of SCHC, Inc. (collectively 
referred to as “we”, “our”, “us” or the “Company”).  All intercompany accounts and transactions have been eliminated.  
We are an omnichannel retailer selling footwear and related products through our retail stores located in 35 states 
within the continental United States and in Puerto Rico, as well as through our e-commerce platform. 

Note 2 – Summary of Significant Accounting Policies 

Fiscal Year  

Our fiscal year is a 52/53 week year ending on the Saturday closest to January 31.  Unless otherwise stated, references 
to years 2021, 2020 and 2019 relate to the fiscal years ended January 29, 2022, January 30, 2021 and February 1, 
2020, respectively. 

Basis of Presentation 

Stock Split 

On June 21, 2021, our Board of Directors authorized a two-for-one stock split of the shares of our common stock.  
The stock split entitled each shareholder of record at the close of business on July 6, 2021 to receive one additional 
share of common stock for each share of common stock owned as of that date and was paid on July 19, 2021.  Upon 
the  completion  of  the  stock  split,  our  outstanding  shares  increased  from  approximately  14.1  million  shares  to 
approximately 28.2 million shares.  In accordance with the provisions of our 2017 Equity Incentive Plan (the “2017 
Plan”) and our Employee Stock Purchase Plan, and as determined by the Compensation Committee of our Board of 
Directors, the following, among other items, were adjusted to equitably reflect the effect of the two-for-one stock split: 

• 
• 

• 
• 

The number of shares reserved and available for issuance; 
The  number  of  shares  subject  to  outstanding  equity  awards  under  our  stock-based  compensation 
programs; 
The exercise prices and maximum gain of our outstanding stock appreciation rights; and 
The annual diluted net income per share targets associated with our outstanding performance stock units 
granted under the 2017 Plan. 

All share and per share amounts herein give effect to the stock split and have been adjusted retroactively for all 
periods presented. 

Risk and Uncertainties Associated with the COVID-19 Pandemic   

Our operations have been significantly disrupted by the outbreak of a novel strain of coronavirus (“COVID-19”). On 
March 11, 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. The U.S. Government, 
as well as the vast majority of states and local governments, have taken unprecedented measures to control the spread 
of COVID-19 and to provide stimulus as a mitigating measure to deteriorating economic conditions and increasing 
unemployment. 

The COVID-19 pandemic began significantly impacting our operations, sales and costs beginning in the first quarter 
of fiscal 2020. Impacts included the temporary closure of our physical stores effective March 19, 2020, reduced foot 
traffic and sales, deteriorating economic conditions for our customer base, and some disruption to our global supply 
chain.  We began reopening physical stores in accordance with applicable public health guidelines in late April 2020.  
By the beginning of the second quarter of fiscal 2020, approximately 50% of our stores were reopened, and by early 

46 

 
 
 
  
  
June 2020, substantially all of our stores had reopened.  Our e-commerce platform has been fully operational during 
the pandemic, with e-commerce orders generally fulfilled by our store locations.   

We  did  not  have  any  stores  closed  as  of  January  29,  2022  or  for  extended  periods  during  fiscal  2021  due  to  the 
pandemic.  The COVID-19 pandemic will likely continue to impact our financial condition and results of operations 
for the foreseeable future. 

Use of Estimates in the Preparation of Consolidated Financial Statements 

The preparation of our consolidated financial statements in conformity with generally accepted accounting principles 
in  the  United  States  of  America  requires  management  to  make  estimates  and  assumptions  that  affect  the  reported 
amounts of certain assets and liabilities as of the financial statement reporting date in addition to the reported amounts 
of certain revenues and expenses for the reporting period.  The assumptions used by management in future estimates 
could change significantly due to changes in circumstances and actual results could differ from those estimates. 

Cash and Cash Equivalents 

We had cash and cash equivalents of $117.4 million at January 29, 2022 and $106.5 million at January 30, 2021.  
Credit and debit card receivables and receivables due from a third party totaling $6.7 million and $5.3 million were 
included in cash equivalents at January 29, 2022 and January 30, 2021, respectively.  Credit and debit card receivables 
generally settle within three days; receivables due from third parties generally settle within five business days. 

We consider all short-term investments with an original maturity date of three months or less to be cash equivalents.  
As  of  January  29,  2022  and  January  30,  2021,  all  invested  cash  was  held  in  money  market  mutual  funds.    While 
investments are not considered by management to be at significant risk, they could be impacted if the underlying 
financial  institutions  fail  or  are  subject  to  other  adverse  conditions  in  the  financial  markets.    To  date,  we  have 
experienced no loss or lack of access to either invested cash or cash held in our bank accounts. 

Fair Value Measurements 

The accounting guidance related to fair value measurements defines fair value and provides a consistent framework 
for measuring fair value.  Valuation techniques are based on observable and unobservable inputs. Observable inputs 
reflect readily obtainable data from independent sources, while unobservable inputs reflect market assumptions. This 
guidance only applies when other guidance requires or permits the fair value measurement of assets and liabilities.   A 
fair value hierarchy was established, which prioritizes the inputs used in measuring fair value into three broad levels: 

• 

• 

• 

Level 1 – Quoted prices in active markets for identical assets or liabilities; 

Level 2 – Quoted prices in active or inactive markets for similar assets or liabilities that are either directly 
or indirectly observable; and 

Level 3 – Significant unobservable inputs that are generally model-based valuation techniques such as 
discounted cash flows, based on the best information available, including our own data. Fair values of our 
long-lived assets are estimated using an income-based approach and are classified within Level 3 of the 
valuation hierarchy. 

Merchandise Inventories and Cost of Sales 

Merchandise inventories are stated at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) 
method.  For determining net realizable value, we estimate the future demand and related sale price of merchandise 
contained in inventory as of the balance sheet date.  The stated value of merchandise inventories contained on our 
consolidated balance sheets also includes freight, certain capitalized overhead costs and reserves.  Factors considered 
in determining if our inventory is properly stated at the lower of cost or net realizable value include, among others, 
recent  sale  prices,  the  length  of  time  merchandise  has  been  held  in  inventory,  quantities  of  various  styles  held  in 
inventory,  seasonality  of  merchandise,  expected  consideration  to  be  received  from  our  vendors  and  current  and 
expected future sales trends.  We also review aging trends, which include the historical rate at which merchandise has 
sold below cost and the value and nature of merchandise currently held in inventory and priced below original cost.  
We reduce the value of our inventory to its estimated net realizable value where cost exceeds the estimated future 

47 

 
 
 
selling  price.    Material  changes  in  the  factors  previously  noted  could  have  a  significant  impact  on  the  actual  net 
realizable value of our inventory and our reported operating results.   

Cost  of  sales  includes  the  cost  of  merchandise  sold,  buying,  distribution,  and  occupancy  costs,  inbound  freight 
expense,  provision  for  inventory  obsolescence,  inventory  shrink  and  credits  and  allowances  from  merchandise 
vendors.  Cost of sales related to our e-commerce orders includes freight expense for delivering merchandise to our 
customers.  In fiscal 2019, cost of sales also included fees paid to a third-party service provider.   

Leases 

We evaluate whether a contract is an operating or finance lease at its inception or at its acquisition.  All of our leases 
are  classified  as  operating  leases  as  of  January  29,  2022.    Leases  with  terms  of  twelve  months  or  less  were  not 
significant and we have elected to expense them as incurred.   

On the lease commencement date, we recognize an ROU asset for the right to use a leased asset and a liability based 
on the present value of remaining lease payments over the lease term.  As the rate implicit in our leases is not readily 
determinable, we utilize an incremental borrowing rate for the initial measurement of ROU assets and liabilities, which 
is determined through the development of a synthetic credit rating.  

Operating  lease  liabilities  are  increased  by  interest  and  reduced  by  payments  each  period,  and  ROU  assets  are 
amortized over the lease term.  Interest on operating lease liabilities and the amortization of ROU assets results in 
straight-line  rent  expense  over  the  lease  term.    We  record  variable  lease  expense  associated  with  contingent  rent, 
reduced rent due to co-tenancy violations, and other variable non-lease components when incurred.   

In addition to fixed minimum rental payments set forth in our leases, the measurement of ROU assets and liabilities 
can also include prepaid rent, landlord incentives (such as construction and tenant improvement allowances), fixed 
payments related to lease components (such as rent escalation payments scheduled at the lease commencement date), 
fixed payments related to non-lease components (such as taxes, insurance, and common area maintenance (“CAM”) 
and initial direct costs incurred in conjunction with securing a lease.  

The  measurement  of  ROU  assets  and  liabilities  excludes  amounts  related  to  variable  payments  related  to  lease 
components  (such  as  contingent  rent  payments  based  on  performance),  variable  payments  related  to  non-lease 
components (such as real estate taxes, insurance and CAM) and non-store related leases with an initial term of 12 
months or less. 

For  new  leases,  renewals  or  amendments,  we  make  certain  estimates  and  assumptions  regarding  property  values, 
market rents, property lives, discount rates and probable terms.  These estimates and assumptions can impact: (1) lease 
classification and the related accounting treatment; (2) rent holidays, escalations or deferred lease incentives, which 
are taken into consideration when calculating straight-line expense; (3) the term over which leasehold improvements 
for each store are amortized; and (4) the values and lives of adjustments to initial ROU assets. The amount of amortized 
rent expense would vary if different estimates and assumptions were used.    

See Note 10 – “Leases” for additional discussion of our lease policies as well as additional disclosures related to our 
leases. 

Revenue Recognition 

Substantially  all  of  our  revenue  is  for  a  single  performance  obligation  and  is  recognized  when  control  passes  to 
customers.  We consider control to have transferred when we have a present right to payment, the customer has title 
to the product, physical possession of the product has been transferred to the customer and the risks and rewards of 
the  product  that  we  retain  are  minimal.    The  redemption  of  loyalty  points  under  our  Shoe  Perks  loyalty  rewards 
program and redemptions of gift cards are accounted for as separate performance obligations. 

See Note 5 – “Revenue” for additional discussion of our revenue recognition policies as well as additional disclosures 
on revenue from contracts with customers.   

48 

 
 
Property and Equipment- Net  

Property and equipment is stated at cost and is depreciated or amortized using the straight-line method over the shorter 
of the estimated useful lives of the assets or the applicable lease terms.  Lives used in computing depreciation and 
amortization range from two to twenty-five years.  Expenditures for maintenance and repairs are charged to expense 
as incurred.  Expenditures that materially increase values, improve capacities or extend useful lives are capitalized.  
Upon  sale  or  retirement,  the  costs  and  related  accumulated  depreciation  or  amortization  are  eliminated  from  the 
respective accounts and any resulting gain or loss is included in operations. 

Cloud Computing Arrangements that are Service Contracts 

We  account  for  the  costs  to  implement  hosted  cloud  computing  arrangements  that  are  considered  to  be  service 
contracts in current and noncurrent other assets.  We capitalize these costs based on the requirements for capitalizing 
implementation  costs  incurred  to  develop  or  obtain  internal-use  software.    We  amortize  the  costs  over  the  related 
service contract period for the hosted arrangement.  For fiscal 2021, fiscal 2020 and fiscal 2019, the amortization of 
the  implementation  costs  and  the  related  service  contract  fees  are  included  in  selling,  general  and  administrative 
expenses.   

Long-Lived Asset Impairment Testing 

We periodically evaluate our long-lived assets for impairment if events or circumstances indicate that the carrying 
value may not be recoverable.  The carrying value of long-lived assets is considered impaired when the carrying value 
of  the  assets  exceeds  the  expected  future  cash  flows  to  be  derived  from  their  use.    Assets  are  grouped,  and  the 
evaluation is performed, at the lowest level for which there are identifiable cash flows, which is generally at a store 
level.  Store level asset groupings typically include property and equipment and operating lease ROU assets.  If the 
estimated, undiscounted future cash flows for a store are determined to be less than the carrying value of the store’s 
assets,  an  impairment  loss  is  recorded  for  the  difference  between  estimated  fair  value  and  carrying  value.  Assets 
subject to impairment are adjusted to estimated fair value and, if applicable, an impairment loss is recorded in selling, 
general and administrative expenses.  If the operating lease ROU asset is impaired, we would amortize the remaining 
ROU asset on a straight-line basis over the remaining lease term. 

We estimate the fair value of our long-lived assets using store specific cash flow assumptions discounted by a rate 
commensurate with the risk involved with such assets while incorporating marketplace assumptions.  Our estimates 
are derived from an income-based approach considering the cash flows expected over the remaining lease term for 
each location. These projections are primarily based on management’s estimates of store-level sales, exercise of future 
lease renewal options and the store’s contribution to cash flows and, by their nature, include judgments about how 
current initiatives will impact future performance. We estimate the fair value of operating lease ROU assets using the 
market value of rents applicable to the leased asset, discounted using the remaining lease term. 

External factors, such as the local environment in which the store is located, including store traffic and competition, 
are  evaluated  in  terms  of  their  effect  on  sales  trends.  Changes  in  sales  and  operating  income  assumptions  or 
unfavorable  changes  in  external  factors  can  significantly  impact  the  estimated  future  cash  flows.    An  increase  or 
decrease in the projected cash flow can significantly impact the fair value of these assets, which may have an effect 
on the impairment recorded.  If actual operating results or market conditions differ from those anticipated, the carrying 
value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future. 

Insurance Reserves 

We self-insure a significant portion of our workers’ compensation, general liability and employee health care costs 
and also maintain insurance in each area of risk to protect us from individual and aggregate losses over specified dollar 
values.  Self-insurance reserves include estimates of claims filed, carried at their expected ultimate settlement value, 
and  claims  incurred  but  not  yet  reported.    These  estimates  take  into  consideration  a  number  of  factors,  including 
historical claims experience, severity factors, statistical trends and, in certain instances, valuation assistance provided 
by independent third parties.  We record self-insurance expense as a component of Accrued and other liabilities in our 
consolidated  balance  sheets  and  in  selling,  general  and  administrative  expenses  in  our  consolidated  statements  of 
income.    While  we  believe  that  the  recorded  amounts  are  adequate,  there  can  be  no  assurance  that  changes  to 

49 

 
 
 
management’s estimates will not occur due to limitations inherent in the estimating process.  If actual results are not 
consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material. 

Consideration Received From a Vendor 

Consideration  is  primarily  received  from  merchandise  vendors  and  includes  co-operative  advertising/promotion, 
margin  assistance,  damage  allowances  and  rebates  earned  for  a  specific  level  of  purchases  over  a  defined  period.  
Consideration principally takes the form of credits that we can apply against trade amounts owed. 

Consideration is recorded as a reduction of the price paid for the vendor’s products and recorded as a reduction of our 
cost of sales unless the consideration represents a reimbursement of a specific, incremental, identifiable cost; in such 
a scenario, it is recorded as an offset to the same financial statement line item. 

Consideration received after the related merchandise has been sold is recorded as an offset to cost of sales in the period 
negotiations are finalized.  For consideration received on merchandise still in inventory, the allowance is recorded as 
a reduction to the cost of on-hand inventory and recorded as a reduction of our cost of sales at the time of sale.  Should 
the consideration received be related to something other than the vendor’s product and such consideration received 
exceeds the incremental costs incurred, then the excess consideration is recorded as a reduction to the cost of on-hand 
inventory and allocated to cost of sales in future periods utilizing an average inventory turn rate. 

Advertising Costs 

Digital  media,  print,  television,  radio,  outdoor  media  and  internal  production  costs  are  expensed  when  incurred.  
External  production  costs  are  expensed  in  the  period  the  advertisement  first  takes  place.    Advertising  expenses 
included in selling, general and administrative expenses were $58.7 million, $42.1 million and $40.0 million in fiscal 
years 2021, 2020 and 2019, respectively. 

Store Opening and Start-up Costs 

Non-capital expenditures, such as payroll, supplies and rent incurred prior to the opening of a new store, are charged 
to  expense  in  the  period  they  are  incurred.    Advertising  related  to  new  stores  is  expensed  pursuant  to  the 
aforementioned advertising policy. 

Stock-Based Compensation 

We recognize compensation expense for stock-based awards using a fair value based method.  Stock-based awards 
may include stock units, restricted stock, stock appreciation rights and other stock-based awards under our stock-based 
compensation plans.  Additionally, we recognize stock-based compensation expense for the discount on shares sold 
to employees through our employee stock purchase plan.  This discount represents the difference between the market 
price  and  the  employee  purchase  price.    Stock-based  compensation  expense  is  included  in  selling,  general  and 
administrative expenses. 

We  account  for  forfeitures  as  they  occur  in  calculating  stock-based  compensation  expense  for  the  period.    For 
performance-based stock awards, we estimate the probability of vesting based on the likelihood that the awards will 
meet their performance goals. 

Segment Information 

We are a family footwear retailer that offers a broad assortment of dress, casual and athletic footwear for men, women 
and children with emphasis on national name brands.  We operate our business as one reportable segment based on 
the similar nature of products sold; merchandising, distribution, and marketing processes involved; target customers; 
and economic characteristics of our stores and e-commerce platform.  Due to our omnichannel retailer strategy, we 
view e-commerce sales as an extension of our physical stores. 

Income Taxes 

We compute income taxes using the asset and liability method, under which deferred income taxes are provided for 
the temporary differences between the financial reporting basis and the tax basis of our assets and liabilities.  Deferred 

50 

 
 
 
tax assets are reduced, if necessary, by a valuation allowance to the extent future realization of those tax benefits are 
uncertain.  We report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected 
to be taken in a tax return.  We recognize interest expense and penalties, if any, related to uncertain tax positions in 
income tax expense. 

Net Income Per Share 

The following table sets forth the computation of basic and diluted net income per share as shown on the face of the 
accompanying consolidated statements of income: 

January 29, 2022 

Fiscal Year Ended 
January 30, 2021 
(In thousands, except per share data) 

February 1, 2020 

Basic Net Income per Share: 
Net income 
Conversion of share-based 
   compensation arrangements 
Net income available for basic 
   common shares and basic 
   net income per share 
Diluted Net Income per Share: 
Net income 
Conversion of share-based 
   compensation arrangements 
Net income available for diluted 
   common shares and diluted 
   net income per share 

Net 
Income 
  $  154,881    

   Shares    

Per 
Share 
Amount   

Net 

Income     Shares 

     $  15,991    

Per 
Share 
Amount    

Net 
Income 
     $  42,914    

    Shares    

Per 
Share 
Amount   

0    

0    

(63 )   

  $  154,881       28,233     $  5.49     $  15,991      

28,133     $ 

0.57     $  42,851       28,854     $ 

1.49  

  $  154,881    

     $  15,991    

     $  42,914    

0      

363    

0      

363    

(62 )     

518    

  $  154,881       28,596     $  5.42     $  15,991      

28,496     $ 

0.56     $  42,852       29,372     $ 

1.46  

The computation of basic net income per share of common stock is based on the weighted average number of common 
shares  outstanding  during  the  period.    The  computation  of  diluted  net  income  per  share  is  based  on  the  weighted 
average number of shares outstanding plus the dilutive incremental shares that would be outstanding assuming the 
vesting of stock-based compensation arrangements involving restricted stock, restricted stock units and performance 
stock units.  A small portion of these awards that were outstanding at the beginning of fiscal 2020 had a non-forfeitable 
right to dividends.  The computation of diluted net income per share excluded approximately 2,000 unvested stock-
based awards for fiscal 2020 because the impact would be anti-dilutive.  For the other periods presented, all unvested 
stock-based awards were dilutive. 

New Accounting Pronouncements 

The  Financial  Accounting  Standards  Board  ("FASB")  issued  guidance  related  to  reference  rate  reform,  which 
addresses contract modifications that may be necessary due to the expected discontinuance of LIBOR as a broadly 
used reference rate.  The guidance was effective immediately but is only available for contract modifications made 
through December 31, 2022.  Our credit facility that was in place at the end of fiscal 2021 allows for LIBOR-based 
borrowings and, as amended in 2020, contains provisions providing for a benchmark replacement in the event LIBOR 
is discontinued.  See Note 9 - "Debt" for additional information on that credit facility and our amended and restated 
credit agreement, which was entered into subsequent to our fiscal year end.  We will adopt this guidance when LIBOR 
is discontinued and do not expect the adoption will have a material impact on our consolidated financial statements or 
related disclosures. 

In  October  2021,  the  FASB  issued  guidance  related  to  accounting  for  contract  assets  and  contract  liabilities  from 
contracts  with  customers  in  a  business  combination.  Companies  will  be  required  to  apply  the  definition  of  a 
performance obligation under ASC Topic 606 to recognize and measure contract assets and contract liabilities relating 
to contracts with customers that are acquired in a business combination. The guidance is effective for fiscal years 
beginning  after  December  15,  2022,  with  early  adoption  permitted.  We  are  currently  evaluating  the  impact  the 
adoption of this guidance may have on prospective acquisitions if and when pursued. 

51 

 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
    
    
    
   
   
    
      
    
      
    
   
 
    
    
    
    
    
    
    
    
   
    
    
    
   
   
      
      
   
 
 
 
Note 3 – Acquisition of Shoe Station 

On December 3, 2021, we acquired the physical stores and substantially all of the other assets of Shoe Station, Inc. 
("Shoe Station") for total consideration of $70.7 million, net of $77,000 of cash acquired.  The purchase price paid is 
subject to an adjustment for finalization of the value of the net assets acquired and was funded with available cash on 
hand.  Shoe Station was one of the nation's largest independent shoe retailers, with 21 locations in five Southeastern 
states - Alabama, Florida, Georgia, Mississippi, and Louisiana.  We believe the addition of a new brand and new retail 
locations to the Shoe Carnival portfolio creates a complementary retail platform to serve a broader family footwear 
customer base across both urban and suburban demographics.  

The results of Shoe Station are included in our consolidated financial statements since the acquisition date.  Sales from 
our newly acquired Shoe Station banner totaled $16.6 million from December 4, 2021, through the end of fiscal 2021.  
Acquisition-related  costs  of  $3.2  million  were  expensed  as  incurred  and  are  included  in  selling,  general  and 
administrative expenses in our consolidated statements of income. 

The following table summarizes the preliminary allocation of the purchase price to the fair value of the assets acquired 
and liabilities assumed.  The excess purchase price over the fair value of net assets acquired was allocated to goodwill.  
The  allocation  of  the  purchase  price  shown  in  the  table  below  is  preliminary  and  subject  to  change  based  on  the 
finalization of our detailed valuations and any subsequent change in the purchase price. 

(In thousands) 
Fair value of identifiable assets and liabilities: 

Merchandise inventories 
Other assets 
Property and equipment, net 
Operating lease ROU assets 
Shoe Station trade names 
Goodwill 

Total assets 
Accounts payable 
Operating lease liabilities 
Accrued and other liabilities 

Total liabilities 

Purchase Price: 

Total consideration, net of cash acquired 

  $ 

  $ 

  $ 

  $ 

28,714  
3,048  
6,451  
14,174  
32,600  
11,384  
96,371  
6,109  
17,346  
2,231  
25,686  

70,685  

We are treating Shoe Station trade names as indefinite-lived intangible assets; therefore, goodwill and the Shoe Station 
trade names will be charged to expense only if impaired.  Impairment reviews will be conducted at least annually 
beginning in fiscal 2022 and involve a comparison of fair value to the carrying amount.  If fair value is less than the 
carrying amount, an impairment loss would be recognized in selling, general, and administrative expenses.  Goodwill 
and the indefinite-lived intangible assets are expected to be fully deductible for tax purposes over 15 years.   

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 4 – Fair Value of Financial Instruments 

The following table presents financial instruments that are measured at fair value on a recurring basis at January 29, 
2022 and January 30, 2021: 

(In thousands) 
As of January 29, 2022: 

Cash equivalents – money market mutual funds 
Marketable securities - mutual funds that fund 
      deferred compensation 

Total 

As of January 30, 2021: 

  Level 1 

Fair Value Measurements 
   Level 2 

   Level 3 

Total 

  $  115,528    $ 

14,961     

  $  130,489    $ 

0    $ 

0     
0    $ 

0    $  115,528  

0     
14,961  
0    $  130,489  

Cash equivalents – money market mutual funds 

  $  97,519    $ 

0    $ 

0    $  97,519  

During  fiscal  2021,  we  invested  in  publicly  traded  mutual  funds  with  readily  determinable  fair  values.    These 
marketable securities are designed to mitigate volatility in our Consolidated Statements of Income associated with our 
non-qualified  deferred  compensation  plan.  As  of  January  29,  2022,  these  marketable  securities  were  principally 
invested in equity-based mutual funds, consistent with the allocation in our deferred compensation plan.  As of January 
29, 2022, the balance in our deferred compensation plan was $14.6 million, of which $3.7 million was in Accrued and 
other  liabilities  based  on  scheduled  payments  due  within  the  next  12  months  and  $10.9  million  was  in  Deferred 
compensation,  a  long-term  liability.    To  the  extent  there  are  funds  in  excess  of  the  total  non-qualified  deferred 
compensation  plan  liability,  such  funds  are  invested  in  a  stable  value  mutual  fund.    We  classify  these  marketable 
securities as current assets because we have the ability to convert the securities into cash at our discretion and these 
marketable securities are not held in a rabbi trust.  We have recognized unrealized losses of $2.0 million related to 
equity securities still held at January 29, 2022. 

The  fair  values  of  cash  and  cash  equivalents,  accounts  receivable,  accounts  payable,  accrued  expenses  and  other 
current liabilities approximate their carrying values because of their short-term nature. 

Note 5 – Revenue  

Disaggregation of Revenue by Product Category 

Revenue is disaggregated by product category below.  Net sales and percentage of net sales for fiscal years 2021, 2020 
and 2019 are as follows:  

(In thousands) 
Non-Athletics: 
Women's 
Men's 
Children's 
Total 
Athletics: 
Women's 
Men's 
Children's 
Total 
Accessories 
Other 

Total 

January 29, 
2022 

January 30, 
2021 

February 1, 
2020 

  $ 

317,144    
189,294    
87,926    
594,364    

212,669    
264,417    
183,211    
660,297    
67,168    
8,565    
  $  1,330,394    

213,095    
132,057    
54,706    
399,858    

180,664    
214,010    
125,728    
520,402    
48,282    
8,223    
976,765    

 $ 

24 % 
14  
6  
44  

16  
20  
14  
50  
5  
1  
100 % 

 $ 

53 

22 %    $ 
14  
5  
41  

255,773   
149,075   
54,707   
459,555   

18  
22  
13  
53  
5  
1  

175,298   
210,157   
139,625   
525,080   
48,402   
3,514   
100 %    $  1,036,551   

25 % 
14  
5  
44  

17  
20  
14  
51  
5  
0  
100 % 

 
 
 
 
 
 
 
  
 
 
   
   
   
   
   
 
 
   
   
   
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
   
 
   
 
 
   
  
 
    
 
 
 
   
  
   
   
  
   
   
  
   
 
  
 
   
  
 
  
  
 
 
   
  
   
   
  
   
   
  
   
   
  
   
   
  
   
   
  
   
Accounting Policy and Performance Obligations  

We  operate  as  an  omnichannel,  family  footwear  retailer  and  provide  the  convenience  of  shopping  at  our  physical 
stores or shopping online through our e-commerce platform. As part of our omnichannel strategy, we offer Shoes 2U, 
a program that enables us to ship product to a customer’s home or selected store if the product is not in stock at a 
particular store. We also offer “buy online, pick up in store” services for our customers.  “Buy online, pick up in store” 
provides the convenience of local pickup for our customers.  

For our physical stores, we satisfy our performance obligation and control is transferred at the point of sale when the 
customer takes possession of the products. This also includes the “buy online, pick up in store” scenario described 
above and includes sales made via our Shoes 2U program when customers choose to pick up their goods at a physical 
store. For sales made through our e-commerce platform in which the customer chooses home delivery, we transfer 
control and recognize revenue when the product is shipped. This also includes sales made via our Shoes 2U program 
when the customer chooses home delivery. 

We offer our customers sales incentives including coupons, discounts, and free merchandise.  Sales are recorded net 
of such incentives and returns and allowances.  If an incentive involves free merchandise, that merchandise is recorded 
as a zero sale and the cost is included in cost of sales.  Gift card revenue is recognized at the time of redemption.  
When a customer makes a purchase as part of our rewards program, we allocate the transaction price between the 
goods  purchased  and  the  loyalty  reward  points  and  recognize  the  loyalty  revenue  based  on  estimated  customer 
redemptions. 

Transaction Price and Payment Terms  

The transaction price is the amount of consideration we expect to receive from our customers and is reduced by any 
stated promotional discounts at the time of purchase.  The transaction price may be variable due to terms that permit 
customers  to  exchange  or  return  products  for  a  refund.    The  implicit  contract  with  the  customer  reflected  in  the 
transaction receipt states the final terms of the sale, including the description, quantity, and price of each product 
purchased.  The customer agrees to a stated price in the contract that does not vary over the term of the contract and 
may include revenue to offset shipping costs.  Taxes imposed by governmental authorities such as sales taxes are 
excluded from Net sales.   

We accept various forms of payment from customers at the point of sale typical for an omnichannel retailer.  Payments 
made for products are generally collected when control passes to the customer, either at the point of sale or at the time 
the customer order is shipped. For Shoes 2U transactions, customers may order the product at the point of sale.  For 
these transactions, customers pay in advance and unearned revenue is recorded as a contract liability.  We recognize 
the related revenue when control has been transferred to the customer (i.e., when the product is picked up by  the 
customer or shipped to the customer).  Unearned revenue related to Shoes 2U was not material to our consolidated 
financial statements at January 29, 2022 and January 30, 2021.   

Returns and Refunds  

We have established an allowance based upon historical experience in order to estimate return and refund transactions.  
This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in Accrued and other 
liabilities.  The estimated cost of merchandise inventory is recorded as a reduction to Cost of sales and an increase in 
Merchandise inventories.  At January 29, 2022, approximately $884,000 of refund liabilities and $516,000 of right of 
return assets associated with estimated product returns were recorded in Accrued and other liabilities.  At January 30, 
2021, approximately $740,000 of refund liabilities and $495,000 of right of return assets associated with estimated 
product returns were recorded in Accrued and other liabilities.   

54 

 
 
 
 
 
 
 
Contract Liabilities 

The issuance of a gift card is recorded as an increase to contract liabilities and a decrease to contract liabilities when 
a  customer  redeems  a  gift  card.    Estimated  breakage  is  determined  based  on  historical  breakage  percentages  and 
recognized as revenue based on expected gift card usage.  We do not record breakage revenue when escheat liability 
to  relevant  jurisdictions  exists.    At  January  29,  2022  and  January  30,  2021,  approximately  $2.3  million  and  $1.7 
million of contract liabilities associated with unredeemed gift cards were recorded in Accrued and other liabilities, 
respectively.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of 
customer redemptions within two years.  Breakage revenue associated with our gift cards recognized in Net sales was 
$189,000, $132,000 and $143,000 during fiscal years 2021, 2020 and 2019, respectively.  

Our Shoe Perks rewards program allows customers to accrue points and provides customers with the opportunity to 
earn rewards.  Points under Shoe Perks are earned primarily by making purchases through any of our omnichannel 
points of sale.  Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, 
which is redeemable through any of our sales channels.   

When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods purchased and 
the loyalty reward points earned based on the relative standalone selling price.  The portion allocated to the points 
program is recorded as a contract liability for rewards that are expected to be redeemed.  We then recognize revenue 
based on an estimate of when customers redeem rewards, which incorporates an estimate of points expected to expire 
using historical rates.  Loyalty awards recognized in Net sales were $6.1 million, $4.4 million and $2.4 million during 
fiscal years 2021, 2020 and 2019, respectively.  At January 29, 2022 and January 30, 2021, approximately $852,000 
and $755,000 of contract liabilities associated with loyalty rewards were recorded in Accrued and other liabilities, 
respectively.  We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of 
customer redemptions in less than one year.   

Note 6 – Property and Equipment 

The following is a summary of property and equipment: 

(In thousands) 
Land 
Buildings 
Furniture, fixtures and equipment 
Leasehold improvements 
Total 
Less accumulated depreciation and amortization 
Property and equipment – net 

January 29, 
2022 

January 30, 
2021 

 $ 

1,564    $ 
7,525     
170,321     
129,550     
308,960     
(220,427 )   

 $ 

88,533    $ 

1,564  
6,783  
156,202  
107,405  
271,954  
(209,629 ) 
62,325  

Total depreciation expense associated with property and equipment was $14.7 million in fiscal 2021, $14.8 million in 
fiscal 2020 and $16.8 million in fiscal 2019.   

In fiscal years 2021, 2020 and 2019, we recorded impairment charges of $1.3 million, $3.1 million and $1.2 million 
on  long-lived  assets  held  and  used,  respectively.    Impairment  charges  are  included  in  selling,  general  and 
administrative expenses in our consolidated statements of income.     

Note 7 – Cloud Computing Arrangements that are Service Contracts 

Since fiscal 2019, we have engaged third-party providers to host software for us, including our customer relationship 
management (“CRM”) platform, merchandise financial planning platform and our transportation, warehouse and order 
management systems.  These platforms are cloud computing arrangements that are software-as-a-service (“SaaS”) 
contracts.  Net capitalized costs related to cloud computing arrangements as of January 29, 2022 and January 30, 2021 
were $15.6 million and $14.2 million, respectively.  Total expense included in selling, general, and administrative 
expenses related to these arrangements was $4.0 million during fiscal year 2021, $1.3 million during fiscal year 2020 

55 

 
 
 
 
 
 
   
 
 
  
 
  
  
  
  
  
 
 
and $122,000 during fiscal year 2019.  As of January 29, 2022, approximately $2.8 million of net capitalized costs 
related to cloud computing arrangements were classified in other current assets and $12.8 million were classified as 
other noncurrent assets in our consolidated balance sheets.  As of January 30, 2021, approximately $3.0 million of net 
capitalized costs related to cloud computing arrangements were classified in other current assets and $11.2 million 
were classified as other noncurrent assets in our consolidated balance sheets.   

Note 8 – Accrued and Other Liabilities 

Accrued and other liabilities consisted of the following: 

(In thousands) 
Employee compensation and benefits 
Current portion of non-qualified deferred 
compensation 
Self-insurance reserves 
Gift cards 
Sales and use tax 
Other 
Total accrued and other liabilities 

January 29, 
2022 

January 30, 
2021 

 $ 

15,454    $ 

9,582  

3,725     
3,585     
2,323     
2,270     
5,696     
33,053    $ 

393  
3,405  
1,680  
3,172  
6,158  
24,390  

 $ 

Note 9 – Debt  

On April 16, 2020, we entered into a third amendment (the “Third Amendment”) of our existing credit agreement (the 
“Credit Agreement”).  Pursuant to the Third Amendment, we (1) exercised the full $50 million accordion feature, 
which  increased  the  revolving  commitment  under  the  Credit  Agreement  from  $50  million  to  $100  million,  and 
increased the swing line sublimit from $10 million to $15 million; (2) granted a security interest in our inventory to 
the lenders; and (3) increased the maximum ratio of funded debt plus three times rent expense to EBITDA (as defined 
in the Credit Agreement) plus rent expense from 2.5 to 1.0 to 3.0 to 1.0.  In addition, the Third Amendment, among 
other things, increased certain LIBOR margins applicable to borrowings under the Credit Agreement, increased the 
commitment fee charged on the unused portion of the lenders’ commitment and made customary updates to certain 
representations, covenants and other terms contained in the Credit Agreement. 

On July 20, 2020, we entered into a fourth amendment (the “Fourth Amendment”) to our Credit Agreement. Pursuant 
to the Fourth Amendment, we (1) eliminated the covenant involving the ratio of funded debt plus three times rent 
expense to EBITDA (as defined in the Credit Agreement) plus rent expense for the fiscal quarters ending on or about 
July 31, 2020; October 31, 2020; and January 31, 2021; (2) amended the definition of LIBOR to establish a minimum 
LIBOR rate of 0.75% per annum; and (3) established increased reporting requirements to the lenders through January 
31, 2021. 

On  November  30,  2021,  we  entered  into  a  fifth  amendment  (the  "Fifth  Amendment")  to  our  Credit  Agreement.  
Pursuant to the Fifth Amendment, the aggregate dollar amount of acquisitions we could make in a 12-month period 
was increased from $10 million to $75 million. 

The Credit Agreement, as amended, contains covenants which stipulate: (1) Total Shareholders’ Equity (as defined in 
the Credit Agreement) will not fall below $250 million at the end of each fiscal quarter; (2) the ratio of funded debt 
plus three times rent expense to EBITDA (as defined in the Credit Agreement) plus rent expense will not exceed 3.0 
to 1.0, except for the fiscal quarters ending on or about July 31, 2020; October 31, 2020; and January 31, 2021; (3) 
the aggregate amount of cash dividends for a fiscal year will not exceed $10 million; and (4) distributions in the form 
of redemptions of Equity Interests (as defined in the Credit Agreement) can be made solely with cash on hand so long 
as  before  and  immediately  after  such  distributions  there  are  no  revolving  loans  outstanding  under  the  Credit 
Agreement. Should a default condition be reported, the lenders may preclude additional borrowings and call all loans 
and accrued interest at their discretion. We were in compliance with these covenants at January 29, 2022. 

56 

 
 
 
 
 
  
 
  
  
  
  
  
 
The  Credit  Agreement  bears  interest,  at  our  option,  at  (1)  the  agent  bank’s  prime  rate  as  defined  in  the  Credit 
Agreement plus 1.0%, with the prime rate defined as the greater of (a) the Federal Fund rate plus 0.50% or (b) the 
interest rate announced from time to time by the agent bank as its “prime rate” or (2) LIBOR plus 1.50% to 2.50%, 
depending on our achievement of certain performance criteria. If the stated LIBOR rate is less than 0.75%, the LIBOR 
rate for purposes of calculating the interest rate under the credit facility shall be 0.75%.  A commitment fee is charged 
at 0.30% to 0.40% per annum, depending on our achievement of certain performance criteria, on the unused portion 
of the lenders’ commitment.   

No  borrowings  were  outstanding  under  the  Credit  Agreement  as  of  January  29,  2022  and  January  30,  2021.    The 
maximum  borrowings  outstanding  during  fiscal  2020  was  $8.7  million.    We  did  not  borrow  under  the  Credit 
Agreement during fiscal 2021.  As of January 29, 2022, there were $700,000 in letters of credit outstanding and $99.3 
million available to us for borrowing under the Credit Agreement.  

The Credit Agreement was to expire in March 27, 2022.  However, on March 23, 2022 we entered into an Amended 
and Restated Credit Agreement (the “New Credit Agreement”), which replaced the Credit Agreement.  This new $100 
million amended and restated credit facility is collateralized by our inventory, expires on March 23, 2027, and contains 
a swingline sublimit of $15 million.  Material covenants associated with the New Credit Agreement require that we 
maintain a minimum net worth of $250 million and a consolidated interest coverage ratio of not less than 3.0 to 1.0.   
The New Credit Agreement also provides that cash dividends and share repurchases of $15 million or less per fiscal 
year can be made without restriction as long as there is no default or event of default before and immediately after 
such distributions.  We are also permitted to make acquisitions and pay cash dividends or repurchase shares in excess 
of $15 million in a fiscal year provided that (a) no default or event of default exists before and immediately after the 
transaction and (b) on a proforma basis, the ratio of (i) the sum of (A) our consolidated funded indebtedness plus (B) 
three times our consolidated rental expense to (ii) the sum of (A) our consolidated EBITDA plus (B) our consolidated 
rental expense is less than 3.5 to 1.0.   

Among other restrictions, the New Credit Agreement also limits our ability to incur additional secured or unsecured 
debt to $20 million.  The New Credit Agreement bears interest, at our option, at (1) the agent bank’s base rate plus 
0.0% to 1.0% or (2) Adjusted Term SOFR plus 0.9% to 1.9%, depending on our achievement of certain performance 
criteria.    A  commitment  fee  is  charged  at  0.2%  to  0.3%  per  annum,  depending  on  our  achievement  of  certain 
performance criteria, on the unused portion of the lenders’ commitment.   

The  terms  “net  worth”,  “consolidated  interest  coverage  ratio”,  “consolidated  funded  indebtedness”,  “consolidated 
rental  expense”,  “consolidated  EBITDA”,  “base  rate”  and  “Adjusted  Term  SOFR”  are  defined  in  the  New  Credit 
Agreement. 

Note 10 – Leases 

We lease all of our physical stores, our single distribution center, which has a current lease term expiring in 2034, and 
certain  other  locations  that  support  the  recently  acquired  Shoe  Station  operations.    We  also  enter  into  leases  of 
equipment, copiers and billboards.  Prior to the purchase of our corporate headquarters in fiscal 2019, it was also 
leased.  We do not have any leases with related parties.  In addition, we do not have any sublease arrangements with 
any related party or third party.  Our lease agreements do not contain any material residual value guarantees or material 
restrictive covenants.  

Our real estate leases typically include options to extend the lease or to terminate the lease at our sole discretion.  
Options to extend real estate leases typically include one or more options to renew, with renewal terms that typically 
extend the lease term for five years or more.  Many of our leases also contain “co-tenancy” provisions, including the 
required  presence  and  continued  operation  of  certain  anchor  tenants  in  the  adjoining  retail  space.  If  a  co-tenancy 
violation  occurs,  we  have  the  right  to  a  reduction  of  rent  for  a  defined  period  after  which  we  have  the  option  to 
terminate the lease if the violation is not cured.  In addition to co-tenancy provisions, certain leases contain “go-dark” 
provisions that allow us to cease operations while continuing to pay rent through the end of the lease term. When 
determining the lease term, we include options that are reasonably certain to be exercised.   

Our  leases  typically  provide  for  fixed  minimum  rental  payments,  and  certain  leases  provide  for  contingent  rental 
payments based upon various specified percentages of sales above minimum levels.  In addition to rental payments, 

57 

 
 
 
 
  
  
 
we are required to pay certain non-lease components, such as real estate taxes, insurance and CAM, on most of our 
real estate leases.  Such non-lease components are typically variable in nature.  Certain real estate leases also contain 
escalation clauses for increases in minimum rentals, operating costs and taxes. 

Lease-related costs reported in our consolidated statements of income were as follows: 

(In thousands) 
Operating lease cost 
Variable lease cost 
  CAM, property taxes and insurance 
  Percentage rent and other variable lease costs 

Total 

2021 

2020 

  $ 

54,417  

  $ 

  $ 

18,914  
2,723  
76,054  

  $ 

53,418  

19,805  
2,008  
75,231  

During fiscal 2020, we deferred lease payments of approximately $3.1 million during April, May, and June pursuant 
to arrangements reached with various landlords.  These deferrals were substantially repaid over the remainder of fiscal 
2020.    We  accounted  for  these  arrangements  as  if  they  were  part  of  the  enforceable  rights  and  obligations  of  the 
existing contracts, not as lease modifications.  Rent continued to be recognized on a straight line basis for contracts 
with these deferrals.  

Other information related to leases, including supplemental cash flow information, consists of: 

(In thousands) 
Cash paid for amounts included in the measurement of 
   operating lease liabilities 
ROU assets obtained in exchange for operating lease liabilities1 

2021 

2020 

$ 
  $ 

46,562  
64,058  

  $ 
  $ 

38,477  
36,290  

Weighted-average remaining lease term for operating leases 
   (in years) 
Weighted-average discount rate for operating leases 

As of 
January 29, 
2022 

As of 
January 30, 
2021 

6.0  
5.2 %    

6.1 
5.2 % 

1)  Includes ROU assets added as part of the Shoe Station acquisition described in Note 3 - "Acquisition of Shoe Station" 

The following table reconciles the undiscounted cash flows for each of the first five years and the total of the remaining 
years to our operating lease liabilities as of January 29, 2022: 

(In thousands) 
2022 
2023 
2024 
2025 
2026 
Thereafter to 2050 
   Total undiscounted lease payments 
Less: Imputed interest 
   Total operating lease liabilities 
Less: Current portion of operating lease liabilities 
   Long-term portion of operating lease liabilities 

Operating 
Leases 

62,777  
58,678  
44,188  
31,946  
27,834  
62,271  
287,694  
41,343  
246,351  
51,563  
194,788  

  $ 

  $ 

58 

 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
   
   
   
   
   
   
   
   
   
  
Note 11 – Income Taxes  

The provision for income taxes consisted of: 

(In thousands) 
Current: 

Federal 
State 
Puerto Rico 

Total current 
Deferred: 
Federal 
State 
Puerto Rico 
Total deferred 
Valuation allowance 
Total provision 

2021 

2020 

2019 

  $  38,576     $ 

8,076      
2,730      
49,382      

1,296      
390      
-      
1,686      
1,251      

  $  52,319     $ 

2,233     $ 
887      
241      
3,361      

2,122      
(294 )     
133      
1,961      
237      
5,559     $ 

6,799  
2,175  
241  
9,215  

2,749  
3  
246  
2,998  
(379 ) 
11,834  

Reconciliation between the statutory federal income tax rate and the effective income tax rate is as follows: 

Fiscal years 
U.S. Federal statutory tax rate 
State and local income taxes, net of federal tax 
   benefit 
Puerto Rico 
Valuation allowance 
Tax effect of foreign losses 
Excess tax benefit on stock-based compensation 
Other 
Effective income tax rate 

2021 

2020 

2019 

21.0 %    

21.0 %    

21.0 % 

3.6  
0.6  
0  
0  
(0.5 )     
0.6  
25.3 %    

2.4  
1.7  
0  
0  
0.4  
0.3  
25.8 %    

3.2  
0.5  
(0.7 ) 
0.4  
(3.6 ) 
0.8  
21.6 % 

Deferred income taxes are the result of temporary differences in the recognition of revenue and expense for tax and 
financial reporting purposes.  The sources of these differences and the tax effect of each are as follows: 

(In thousands) 
Deferred tax assets: 
Lease obligations 
Accrued compensation 
Inventory 
Other 
Total deferred tax assets 
Valuation allowance 
Total deferred tax assets – net of valuation  
   allowance 

Deferred tax liabilities: 
Lease ROU assets 
Property and equipment 
Other 
Total deferred tax liabilities 

January 29, 
2022 

January 30, 
2021 

 $ 

55,126    $ 
3,917     
1,018     
3,719     
63,780     
(1,682 )   

56,287  
4,957  
32  
1,886  
63,162  
(431 ) 

62,098     

62,731  

50,363     
6,767     
2,269     
59,399     

50,609  
5,064  
1,423  
57,096  
5,635  

Long-term deferred income taxes, net 

 $ 

2,699    $ 

We have tax credit carryforwards associated with our Puerto Rico operations totaling $1.7 million at January 29, 2022 
and $431,000 at January 30, 2021.  These credits expire at various times over the next ten years.  We have taken a full 

59 

 
 
 
 
  
   
 
 
    
    
   
   
   
   
 
    
    
   
   
   
   
   
   
 
 
 
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
  
 
 
    
   
  
  
  
  
  
  
 
    
   
  
  
  
  
valuation  allowance  against  these  credits  given  they  are  not  expected  to  be  utilized  due  to  the  current  differential 
between U.S. and Puerto Rico tax rates. 

As of January 29, 2022 and January 30, 2021, there were no unrecognized tax liabilities or related accrued penalties 
or interest in other liabilities on the consolidated balance sheets. 

Note 12 – Employee Benefit Plans 

Retirement Savings Plans 

Our Board of Directors-approved Shoe Carnival Retirement Savings Plan (the “Domestic Savings Plan”) is open to 
all employees working in the continental United States who have been employed for at least one year, are at least 21 
years of age and who work at least 1,000 hours in a defined year.  The primary savings mechanism under the Domestic 
Savings Plan is a 401(k) plan under which an employee may contribute up to 20% of annual earnings with a matching 
Company contribution up to the first 4% at a rate of 50%.  Our contributions to the participants’ accounts become 
fully vested when participants reach their third anniversary of employment with us. 

Our Board of Directors-approved Shoe Carnival Puerto Rico Savings Plan (the “Puerto Rico Savings Plan”) is open 
to all employees working in Puerto Rico who have been employed for at least one year, are at least 21 years of age 
and who work at least 1,000 hours in a defined year.  This plan is similar to our Domestic Savings Plan, whereby an 
employee may contribute up to 20% of his or her annual earnings, with a matching Company contribution up to the 
first 4% at a rate of 50%. 

Contributions charged to expense associated with these plans were $949,000, $851,000 and $818,000 in fiscal years 
2021, 2020 and 2019, respectively. 

Deferred Compensation Plan 

We have a non-qualified deferred compensation plan for certain key employees who, due to Internal Revenue Service 
guidelines, cannot take full advantage of the employer-sponsored 401(k) plan.  Participants in the plan may elect on 
an annual basis to defer, on a pre-tax basis, portions of their current compensation until retirement, or earlier if so 
elected.  We voluntarily match a portion of the employees’ contributions, which is subject to vesting requirements.  
The  compensation  deferred  under  this  plan  is  credited  with  earnings  or  losses  measured  by  the  rate  of  return  on 
investments elected by plan participants.  Compensation expense for our match and earnings on the deferred amounts 
was $1.3 million for fiscal 2021 and $2.0 million for both fiscal 2020 and fiscal 2019.  The total deferred compensation 
liability at January 29, 2022 and January 30, 2021 was $14.6 million and $16.4 million, respectively, of which $3.7 
million  and  $393,000  was  classified  as  accrued  and  other  liabilities  at  January  29,  2022  and  January  30,  2021, 
respectively.  

Note 13 – Stock-Based Compensation 

Stock-based compensation includes share-settled awards issued pursuant to our shareholder approved Shoe Carnival, 
Inc. 2017 Equity Incentive Plan (the “2017 Plan”) in the form of restricted stock units, performance stock units, and 
restricted and other stock awards. Additionally, we recognize stock-based compensation expense for the discount on 
shares sold to employees through our Employee Stock Purchase Plan and for cash-settled stock appreciation rights 
(SARs).  For fiscal years 2021, 2020 and 2019, stock-based compensation expense was comprised of the following: 

(In thousands) 
Share-settled equity awards 
Stock appreciation rights 
Employee stock purchase plan 
Total stock-based compensation expense 
Income tax benefit at statutory rates 
Additional income tax (benefit)/expense on vesting of share-settled 
awards 

  $ 

  $ 
  $ 

  $ 

2021 

2020 

2019 

5,234  
269  
28  
5,531  
1,399  

  $ 

 $ 
  $ 

3,426     $ 
423      
34      
3,883     $ 
1,002     $ 

6,226  
228  
32  
6,486  
1,402  

(992 )    $ 

81     $ 

(1,950 ) 

60 

 
 
 
 
 
 
   
  
 
   
   
   
   
As  of  January  29,  2022,  there  was  approximately  $3.4  million  of  unrecognized  compensation  expense  remaining 
related to our share-settled equity awards. The cost is expected to be recognized over a weighted average period of 
approximately 0.9 years.  As of January 29, 2022, approximately $41,000 in unrecognized compensation expense 
remained related to non-vested SARs. This expense is expected to be recognized over a period of approximately 0.2 
years. 

Under the 2017 Plan, we may issue stock units, restricted stock, stock appreciation rights, stock options and other 
stock-based awards to eligible participants.  According to the terms of the 2017 Plan, no further awards may be made 
from any previously approved equity plans.  As of January 29, 2022, there were approximately 847,000 shares of our 
common stock available for future issuances under the 2017 Plan.   

Equity  awards  issued  to  employees  are  classified  as  either  performance-based  or  service-based.    Our  outstanding 
performance-based equity awards were granted such that vesting depended on whether diluted net income per share 
met  an  established  threshold,  target,  or  maximum  level  of  performance.  Diluted  net  income  per  share  below  the 
threshold level of performance would have resulted in complete forfeiture of the award. 

Our service-based restricted stock units and restricted stock awards vest under different scenarios based on the year 
they were granted, as determined and approved by our Board of Directors. Typical vesting scenarios are as follows: 
(a) one-third of the award vests on each of the first three anniversaries subsequent to the date of the grant; (b) one-half 
of the award vests after one year and one-half vests after two years; (c) one-third of the award vests after two years 
and  two-thirds  of  the  award  vests  after  three  years;  (d)  the  full  award  vests  at  the  end  of  a  2-year  service  period 
subsequent to the date of grant; or (e) for our non-employee Board members, all restricted stock awards are issued to 
vest on January 2nd of the year following the year of the grant.  Awards that contain both performance and service-
based conditions require that the performance target be met during the required service period.  

Under the 2017 Plan, recipients of restricted stock units and performance stock units are entitled to receive dividend 
equivalents, based on dividends actually declared and paid, on the restricted stock units and performance stock units, 
and such dividend equivalents are subject to the same restrictions and risk of forfeiture as the restricted stock units 
and performance stock units.  Dividends paid with respect to shares subject to the non-vested portion of a restricted 
stock award are also subject to the same restrictions and risk of forfeiture as the shares of restricted stock to which 
such dividends relate. 

Share-Settled Equity Awards 

The following table summarizes transactions for our restricted stock units and performance stock units: 

Outstanding at January 30, 2021 

Granted 
Vested 
Forfeited 

Outstanding at January 29, 2022 

   457,038  

Number 
of 
Shares 
   513,016  
   217,472  
   (238,964 )    
(34,486 )    

Weighted- 
Average 
Grant Date 
Fair Value   
11.07  
 $ 
28.25  
15.50  
16.17  
16.54  

 $ 

The total fair value at grant date of restricted stock units and performance stock units that vested during fiscal 2021, 
2020 and 2019 was $3.7 million, $4.4 million and $2.4 million, respectively.  The weighted-average grant date fair 
value of restricted stock units and performance stock units granted during fiscal 2020 and fiscal 2019 was $7.48 and 
$15.65, respectively. 

61 

 
 
 
 
 
   
  
  
 
Restricted Stock Awards 

The following table summarizes transactions for our restricted stock and other stock awards: 

Outstanding at January 30, 2021 

Granted 
Vested 

Outstanding at January 29, 2022 

Weighted- 
Average 
Grant Date 
Fair Value   
0.00  
32.79  
32.79  
0.00  

Number of 
Shares 

0    $ 

8,702     
(8,702 )    

0    $ 

The total fair value at grant date of restricted stock and other stock awards that vested during fiscal 2021, 2020 and 
2019 was $0.3 million, $1.6 million and $17.4 million, respectively.  The weighted-average grant date fair value of 
restricted stock and other stock awards granted during fiscal 2020 and fiscal 2019 was $12.46 and $13.29, respectively.   

Cash-Settled Stock Appreciation Rights 

Cash-settled SARs are granted to certain non-executive employees. Each SAR entitles holders, upon exercise of their 
vested shares, to receive cash in an amount equal to the closing price of our stock on the date of exercise less the 
exercise price, with a maximum amount of gain defined.  The SARs granted during the first quarter of fiscal 2021 will 
vest and become fully exercisable on March 31, 2022 and any unexercised SARs will expire on March 31, 2024. The 
SARs issued in fiscal 2021 have a defined maximum gain of $5.00 over the exercise price of $30.94.  

SARs granted during the first quarter of fiscal 2020 vested and became fully exercisable on March 31, 2021 and 
have all been exercised.  SARs granted during the first quarter of fiscal 2019 vested and became fully exercisable on 
March 31, 2020 and have all been exercised. 

The following table summarizes SARs activity: 

Outstanding at January 30, 2021 

Granted 
Forfeited 
Exercised 

Outstanding at January 29, 2022 

Weighted- 
Average 
Exercise 
Price 

Weighted- 
Average 
Remaining 
Contractual 
Term (Years)   

Number of 
Shares 

88,400     $ 
93,800      
(9,000 )    
(88,400 )    
84,800     $ 

7.61    
30.94    
30.94    
7.61    
30.94      

2.2  

The fair value of these liability awards are remeasured, using a trinomial lattice model, at each reporting period until 
the date of settlement.  Increases or decreases in stock-based compensation expense are recognized over the vesting 
period, or immediately for vested awards.  The weighted-average fair value of outstanding, non-vested SAR awards 
as of January 29, 2022, was $2.87. 

62 

 
 
 
 
 
   
  
  
  
  
 
 
 
 
   
  
   
   
   
   
   
   
   
   
   
 
The fair value was estimated using a trinomial lattice model with the following assumptions: 

Risk free interest rate yield curve 
Expected dividend yield 
Expected volatility 
Maximum life 
Exercise multiple 
Maximum payout 
Employee exit rate 

January 29, 
2022 
  0.04%-1.61% 

January 30, 
2021 
  0.07%-0.45% 

0.8 %    
63.31 %    

0.8 % 
63.11 % 

2.2 Years 
1.03  
 $ 
5.00  
  2.2% - 9.0% 

2.1 Years 
1.29  
 $ 
5.00  
   2.2% - 9.0% 

The risk-free interest rate was based on the U.S. Treasury yield curve in effect at the end of the reporting period.  The 
expected  dividend  yield  was  based  on  our  quarterly  cash  dividends,  with  the  assumption  that  quarterly  dividends 
would continue at that rate.  Expected volatility was based on the historical volatility of our common stock.  The 
exercise multiple and employee exit rate were based on historical data. 

Stock Purchase Plan 

In 1995, our Board of Directors and shareholders approved the Shoe Carnival, Inc. Employee Stock Purchase Plan 
(the  “Stock  Purchase  Plan”).    The  Stock  Purchase  Plan  reserves  450,000  shares  of  our  common  stock  (subject  to 
adjustment  for  any  subsequent  stock  splits,  stock  dividends  and  certain  other  changes  in  our  common  stock)  for 
issuance and sale to any employee who has been employed for more than a year at the beginning of the calendar year, 
and who is not a 10% owner of our common stock, at 85% of the then fair market value up to a maximum of $5,000 
in  any  calendar  year.    Under  the  Stock  Purchase  Plan,  6,000,  16,000  and  13,000  shares  of  common  stock  were 
purchased by plan participants and proceeds to us for the sale of those shares were approximately $159,000, $195,000 
and $182,000 for fiscal years 2021, 2020 and 2019, respectively.  At January 29, 2022, there were 118,000 shares of 
unissued common stock reserved for future purchase under the Stock Purchase Plan.  

Note 14 – Share Repurchase Program 

On December 16, 2021, our Board of Directors authorized a share repurchase program for up to $50 million of our 
outstanding common stock, effective January 1, 2022 (the “2022 Share Repurchase Program”). The purchases may be 
made in the open market or through privately negotiated transactions from time-to-time through December 31, 2022 
and in accordance with applicable laws, rules and regulations. The 2022 Share Repurchase Program may be amended, 
suspended or discontinued at any time and does not commit us to repurchase shares of our common stock. We have 
funded, and intend to continue to fund, the share repurchase program from cash on hand, and any shares acquired will 
be available for stock-based compensation awards and other corporate purposes. The actual number and value of the 
shares to be purchased will depend on the performance of our stock price and other market and economic factors, 
including impacts caused by the COVID-19 pandemic.  

The  2022  Share  Repurchase  Program  replaced  a  $50  million  share  repurchase  program  that  was  authorized  in 
December 2020, became effective January 1, 2021 and expired in accordance with its terms on December 31, 2021. 
Shares totaling 208,662 were repurchased during fiscal 2021 at a cost of $7.1 million. No repurchases were made in 
fiscal 2020, and share repurchases pursuant to previously Board-approved share repurchase programs that have now 
expired were approximately 2,234,000 shares at an aggregate cost of $37.8 million in fiscal 2019. Share repurchases 
activity in fiscal 2021 and fiscal 2020 was impacted by the COVID-19 pandemic.  

Our credit facility in place at the end of fiscal 2021 stipulates that distributions in the form of redemptions of Equity 
Interests (as defined in the credit agreement) can be made solely with cash on hand so long as before and immediately 
after such distributions there are no revolving loans outstanding under the credit agreement. These restrictions have 
changed as a result of entering into the New Credit Agreement after our fiscal year end. See Note 9 – “Debt.” 

63 

 
 
 
 
 
   
 
 
  
  
 
  
 
  
  
 
 
 
Note 15 – Business Risk 

Two branded suppliers, Nike, Inc. and Skechers USA, Inc., collectively accounted for approximately 39% of our net 
sales in fiscal 2021 and approximately 43% in fiscal 2020.  Nike, Inc. accounted for approximately 28% in fiscal 2021 
and 33% in fiscal 2020.  Skechers USA, Inc. accounted for approximately 11% in fiscal 2021 and 10% in fiscal 2020. 
A loss of any of our key suppliers in certain product categories could have a material adverse effect on our business.  
As is common in the industry, we do not have any long-term contracts with suppliers. 

Note 16 – Litigation Matters 

The accounting standard related to loss contingencies provides guidance regarding our disclosure and recognition of 
loss contingencies, including pending claims, lawsuits, disputes with third parties, investigations and other actions 
that are incidental to the operation of our business.  The guidance utilizes the following defined terms to describe the 
likelihood of a future loss: (1) probable – the future event or events are likely to occur, (2) remote – the chance of the 
future event or events is slight and (3) reasonably possible – the chance of the future event or events occurring is more 
than remote but less than likely.  The guidance also contains certain requirements with respect to how we accrue for 
and disclose information concerning our loss contingencies.  We accrue for a loss contingency when we conclude that 
the likelihood of a loss is probable and the amount of the loss can be reasonably estimated.  When the reasonable 
estimate of the loss is within a range of amounts, and no amount in the range constitutes a better estimate than any 
other amount, we accrue for the amount at the low end of the range.  We adjust our accruals from time to time as we 
receive additional information, but the loss we incur may be significantly greater than or less than the amount we have 
accrued.  We disclose loss contingencies if there is at least a reasonable possibility that a loss has been incurred.  No 
accrual or disclosure is required for losses that are remote. 

From time to time, we are involved in certain legal proceedings in the ordinary course of conducting our business.  
While the outcome of any legal proceeding is uncertain, we do not currently expect that any such proceedings will 
have a material adverse effect on our consolidated balance sheets, statements of income, or cash flows. 

Note 17 – Subsequent Events   

On March 10, 2022, the Board of Directors approved the payment of a cash dividend to our shareholders in the first 
quarter of fiscal 2022.  The quarterly cash dividend of $0.09 per share will be paid on April 18, 2022 to shareholders 
of record as of the close of business on April 4, 2022. 

The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend 
on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board 
of Directors.  

See Note 9 - "Debt" regarding our amended and restated credit facility entered into on March 23, 2022.

64 

 
 
 
ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 
AND FINANCIAL DISCLOSURE 

None. 

ITEM 9A.   CONTROLS AND PROCEDURES 

Management’s Report on Internal Control Over Financial Reporting 

The Company’s management is responsible for establishing and maintaining adequate internal control over financial 
reporting as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended.  Internal control over 
financial  reporting  is  a  process  designed  by,  or  under  the  supervision  of,  the  Company’s  principal  executive  and 
principal financial officers and effected by the Company’s Board of Directors, management and other personnel to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted accounting principles and includes those policies and 
procedures that: 

•  Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 

and dispositions of the assets of the Company; 

•  Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures 
of the Company are being made only in accordance with authorizations of management and Directors of the 
Company; and 

•  Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 

disposition of the Company’s assets that could have a material effect on the financial statements. 

Because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  
Projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risks  that  controls  may  become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

Management assessed the effectiveness of the Company’s internal control over financial reporting as of January 29, 
2022.    In  making  this  assessment,  management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring 
Organizations  of  the  Treadway  Commission  in  Internal  Control-Integrated  Framework  (2013).    Based  on  its 
assessment, management believes that the Company’s internal control over financial reporting was effective as of 
January 29, 2022. 

On December 3, 2021, the Company acquired the physical stores and substantially all of the other assets of Shoe 
Station, Inc. (“Shoe Station”), a privately-held, family-owned shoe retailer.  Under the rules and regulations of the 
Securities and Exchange Commission, we have elected to exclude Shoe Station from management's assessment of  the 
effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  January  29,  2022.    This  acquisition 
constitutes 1.3% of net sales in the consolidated statements of income and 11.9% of total assets in the consolidated 
balance sheets as of and for the year ended January 29, 2022.  In the Company's Annual Report on Form 10-K for the 
year ending January 28, 2023, management and the Company’s independent registered public accounting firm will be 
required to provide an assessment as to the effectiveness of the Company’s internal control over financial reporting, 
inclusive of the acquired assets of Shoe Station. 

The Company’s internal control over financial reporting as of January 29, 2022 has been audited by its independent 
registered public accounting firm, Deloitte & Touche LLP, as stated in their report, which is included herein. 

65 

 
 
 
Conclusion  Regarding  the  Effectiveness  of  Disclosure  Controls  and  Procedures  and  Changes  in  Internal 
Control over Financial Reporting 

Our Chief Executive Officer and Chief Financial Officer have concluded, based on their evaluation as of January 29, 
2022, that our disclosure controls and procedures are effective to ensure that information required to be disclosed by 
us  in  the  reports  filed  or  submitted  by  us  under  the  Securities  Exchange  Act  of  1934,  as  amended,  is  recorded, 
processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s 
rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by 
us in such reports is accumulated and communicated to our management, including the Chief Executive Officer and 
Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. 

Except as noted in the following sentence, there has been no significant change in our internal control over financial 
reporting that occurred during the quarter ended January 29, 2022 that has materially affected, or is reasonably likely 
to materially affect, our internal control over financial reporting. As a result of the acquisition of the physical stores 
and  substantially  all  of  the  other  assets  of  Shoe  Station,  we  have  incorporated  internal  controls  over  significant 
processes specific to the acquisition that we believe are appropriate and necessary in connection with accounting for 
the acquisition, consolidation, and financial reporting. 

66 

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Shareholders and the Board of Directors of Shoe Carnival, Inc. 

Opinion on Internal Control over Financial Reporting 

We have audited the internal control over financial reporting of Shoe Carnival, Inc. and subsidiaries (the 
“Company”) as of January 29, 2022, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, 
the Company maintained, in all material respects, effective internal control over financial reporting as of January 29, 
2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated financial statements as of and for the year ended January 29, 2022, of the 
Company and our report dated March 25, 2022, expressed an unqualified opinion on those financial statements. 

As described in Management’s Report on Internal Control Over Financial Reporting, management excluded from its 
assessment the internal control over financial reporting at Shoe Station, Inc., which was acquired on December 3, 
2021, and whose financial statements constitute 11.9% of total assets and 1.3% of net sales of the consolidated 
financial statement amounts as of and for the year ended January 29, 2022. Accordingly, our audit did not include 
the internal control over financial reporting at Shoe Station, Inc. 

Basis for Opinion  

The Company’s management is responsible for maintaining effective internal control over financial reporting and 
for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on 
the Company’s internal control over financial reporting based on our audit. We are a public accounting firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the 
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting 
was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

/s/ Deloitte & Touche LLP 

Indianapolis, Indiana   
March 25, 2022   

67 

 
 
 
ITEM 9B.   OTHER INFORMATION 

None. 

ITEM  9C.      DISCLOSURE  REGARDING  FOREIGN  JURISDICTIONS  THAT  PREVENT 
INSPECTIONS 

Not applicable. 

68 

 
 
PART III 

ITEM 10.   DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The information required by this Item concerning our Directors, nominees for Director, Code of Ethics, designation 
of the Audit Committee financial expert and identification of the Audit Committee, and concerning any disclosure of 
delinquent filers under Section 16(a) of the Exchange Act, is incorporated herein by reference to our definitive Proxy 
Statement for the 2022 Annual Meeting of Shareholders, to be filed with the Securities and Exchange Commission 
pursuant to Regulation 14A within 120 days after the end of our last fiscal year.  Information concerning our executive 
officers is included under the caption “Information about our Executive Officers” at the end of PART 1, ITEM 1, 
“Business” of this Annual Report on Form 10-K.  This information is incorporated herein by reference. 

ITEM 11.   EXECUTIVE COMPENSATION 

The  information  required  by  this  Item  concerning  remuneration  of  our  officers  and  Directors  and  information 
concerning  material  transactions  involving  such  officers  and  Directors  and  Compensation  Committee  interlocks, 
including the Compensation Committee Report and the Compensation Discussion and Analysis, is incorporated herein 
by  reference  to  our  definitive  Proxy  Statement  for  the  2022  Annual  Meeting  of  Shareholders,  which  will  be  filed 
pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM  12. 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS 

  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND 

The information required by this Item concerning the stock ownership of management and five percent beneficial 
owners and securities authorized for issuance under equity compensation plans is incorporated herein by reference to 
our  definitive  Proxy  Statement  for  the  2022  Annual  Meeting  of  Shareholders,  which  will  be  filed  pursuant  to 
Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE 

The information required by this Item concerning certain relationships and related transactions and the independence 
of our Directors is incorporated herein by reference to our definitive Proxy Statement for the 2022 Annual Meeting of 
Shareholders, which will be filed pursuant to Regulation 14A within 120 days after the end of our last fiscal year. 

ITEM 14.   PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this Item concerning principal accountant fees and services is incorporated herein by 
reference to our definitive Proxy Statement for the 2022 Annual Meeting of Shareholders, which will be filed pursuant 
to Regulation 14A within 120 days after the end of our last fiscal year. 

69 

 
 
 
ITEM 15.   EXHIBITS AND FINANCIAL STATEMENT SCHEDULES  

1.   Financial Statements: 

PART IV 

   The following financial statements of Shoe Carnival, Inc. are set forth in PART II, ITEM 8 of this Annual 
Report on Form 10-K: 

   Report of Independent Registered Public Accounting Firm 

   Consolidated Balance Sheets at January 29, 2022 and January 30, 2021 

   Consolidated  Statements  of  Income  for  the  years  ended  January  29,  2022,  January  30,  2021,  and 
February 1, 2020 

   Consolidated Statements of Shareholders’ Equity for the years ended January 29, 2022, January 30, 2021, 
and February 1, 2020 

   Consolidated Statements of Cash Flows for the years ended January 29, 2022, January 30, 2021, and 
February 1, 2020 

   Notes to Consolidated Financial Statements 

2.   Exhibits: 

70 

 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
INDEX TO EXHIBITS 

Description 

Incorporated by Reference To 

Form  Exhibit 

Filing 
Date 

Filed 
Herewith 

 Amended and Restated Articles of Incorporation of Registrant 
 By-laws of Registrant, as amended to date 
 Credit Agreement, dated as of January 20, 2010, among Registrant, the 
financial  institutions  from  time  to  time  party  thereto  as  Banks,  and 
Wachovia Bank, National Association, as Agent 
 First Amendment to Credit Agreement dated as of April 10, 2013, by and 
among  Registrant,  the  financial  institutions  from  time  to  time  party 
thereto as Banks, and Wells Fargo Bank, N.A., as successor-by-merger 
to Wachovia Bank, National Association, as Agent 
 Second Amendment to Credit Agreement dated as of March 27, 2017, by 
and among Registrant, the financial institutions from time to time party 
thereto as Banks, and Wells Fargo Bank, N.A., as successor-by-merger 
to Wachovia Bank, National Association, as Agent 
 Third Amendment to Credit Agreement, dated as of April 16, 2020, by 
and among Registrant, the financial institutions from time to time party 
thereto as Banks, and Wells Fargo Bank, N.A., as successor-by-merger 
to Wachovia Bank, National Association, as Agent 
 Security  Agreement,  dated  as  of  April  16,  2020,  by  and  among  
Registrant,  SCHC,  Inc.  and  SCLC,  Inc.,  as  Grantors,  and  Wells  Fargo 
Bank, N.A., as administrative agent 
 Fourth Amendment to Credit Agreement, dated as of July 20, 2020, by 
and  among  the  Registrant,  the  financial  institutions  from  time  to  time 
party  thereto  as  Banks,  and  Wells  Fargo  Bank,  N.A.,  as  successor-by-
merger to Wachovia Bank, National Association, as Agent 
 Fifth Amendment to Credit Agreement, dated as of November 30, 2021, 
by  and  among  Registrant,  the  financial  institutions  from  time  to  time 
party  thereto  as  Banks,  and  Wells  Fargo  Bank,  N.A.,  as  successor-by-
merger to Wachovia Bank, National Association, as Agent 
 Amended and Restated Credit Agreement, dated March 23, 2022, by and 
among  Registrant,  the  financial  institutions  from  time  to  time  party 
thereto  as  Lenders,  and  Wells  Fargo  Bank,  National  Association,  as 
administrative agent 
 Amended and Restated Security Agreement, dated March 23, 2022, by 
and between the Registrant and Wells Fargo Bank, National Association, 
as administrative agent 
 Description of the Registrant’s Securities registered under Section 12 of 
the Securities Exchange Act of 1934 
 Lease, dated as of February 8, 2006, by and between Registrant and Big-
Shoe Properties, LLC 
 First Amendment to Lease, dated as of June 16, 2015, by and between 
Registrant and Big-Shoe Properties, LLC 
 Second Amendment to Lease, dated as of April 25, 2019, by and between 
Registrant and Big-Shoe Properties, LLC 
 Summary Compensation Sheet 
 Non-competition  Agreement  dated  as  of  January  15,  1993,  between 
Registrant and J. Wayne Weaver (P) 
 Employee Stock Purchase Plan of Registrant, as amended 
 Shoe Carnival, Inc. Amended and Restated 2016 Executive Incentive 
Compensation Plan 

  8-K  3-A  06/14/2013 
  8-K  3-B  06/14/2013 
  8-K  4.1  01/26/2010 

  10-K  4-B  04/15/2013 

  10-K  4-C  03/29/2017 

  8-K  4.1  04/20/2020 

  8-K  4.2  04/20/2020 

  8-K  4.1  07/20/2020 

  8-K  4.1  12/03/2021 

  8-K  4.1  03/24/2022 

  8-K  4.2  03/24/2022 

  10-K  4-G  03/26/2021 

  10-K  10-A  04/13/2006 

  10-K  10-B  03/26/2021 

  10-K  10-C  03/26/2021 

X 

  S-1  10-I  02/04/1993 

  10-Q  10-L  09/15/1997 
  8-K  10.1  09/17/2020 

Exhibit 
No. 
3-A 
3-B 
4-A 

4-B 

4-C 

4-D 

4-E 

4-F 

4-G 

4-H 

4-I 

4-J 

10-A 

10-B 

10-C 

10-D* 
10-E* 

10-F* 
10-G* 

71 

 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
INDEX TO EXHIBITS - Continued 

10-H* 
10-I* 

 2017 Equity Incentive Plan of Registrant  
 Form of Restricted Stock Award Agreement under the Registrant’s 
2017 Equity Incentive Plan (Non-employee Directors) 

  8-K  10.1  06/15/2017 
  10-Q  10-B  08/31/2017 

10-P* 

10-L* 

10-O* 

10-K* 

10-N* 

10-J*    Form of Service-Based Restricted Stock Unit Award Agreement under 
the Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 Form  of  2019  Performance  Stock  Unit  Award  Agreement  under  the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) as amended 
on July 17, 2019 
 Form  of  2021  Performance  Stock  Unit  Award  Agreement  under  the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
10-M*   Form of Service-Based Restricted Stock Unit Award Agreement under 
the Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 Form  of  2022  Performance  Stock  Unit  Award  Agreement  under  the 
Registrant’s 2017 Equity Incentive Plan (Executive Officers) 
 Amended  and  Restated  Employment  and  Noncompetition  Agreement 
dated December 11, 2008, between Registrant and Timothy Baker 
 Severance  and  Release  Agreement  dated  March  18,  2021,  between 
Registrant and Timothy Baker 
 Letter  Agreement,  dated  September  30,  2021,  between  Registrant  and 
Clifton E. Sifford 
 Amended  and  Restated  Employment  and  Noncompetition  Agreement 
dated December 11, 2008, between Registrant and W. Kerry Jackson 
 First Amendment to Amended and Restated Employment and 
Noncompetition Agreement dated April 5 2021, between Registrant and 
W. Kerry Jackson 
 Employment and Noncompetition Agreement dated December 4, 2012, 
between Registrant and Carl N. Scibetta 
 Employment and Noncompetition Agreement dated April 4, 2021, 
between Registrant and Marc A. Chilton 
 Amended and Restated Employment and Noncompetition Agreement 
dated October 1, 2021, between Registrant and Mark J. Worden 

10-V* 

10-U* 

10-Q* 

10-R* 

10-T* 

10-S* 

  10-Q  10-C  08/31/2017   

  10-K  10-S  03/31/2020 

  8-K  10.2  03/22/2021 

  8-K  10.1  03/15/2022 

  8-K  10.2  03/15/2022 

  8-K  10.2  12/17/2008 

  8-K  10.1  03/22/2021 

  8-K  10.2  10/05/2021 

  8-K  10.4  12/17/2008 

  8-K  10.2  04/09/2021 

  10-K  10-U  04/15/2013 

  10-Q  10.1  06/04/2021 

  8-K  10.1  10/05/2021 

  10-K  10-S  04/10/2014 

10-W*   Shoe Carnival, Inc. Deferred Compensation Plan, as amended 
21 
23 
31.1 

 A list of subsidiaries of Shoe Carnival, Inc. 
 Written consent of Deloitte & Touche LLP 
 Certification of Chief Executive Officer Pursuant to Rule 13a-14(a)/15d-
14(a) of the Securities Exchange Act of 1934, as Adopted Pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002 
 Certification of Chief Financial Officer Pursuant to Rule 13a-14(a)/15d-
14(a) of the Securities Exchange Act of 1934, as Adopted Pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002 
 Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 
 Certification  of  Chief  Financial  Officer  Pursuant  to  18  U.S.C.  Section 
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 
2002 

31.2 

32.1 

32.2 

X 
X 
X 

X 

X 

X 

72 

 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
   
 
 
 
  
 
 
 
 
 
   
 
 
INDEX TO EXHIBITS - Continued 

101 

104 

(Inline  Extensible  Business  Reporting  Language): 

 The  following  materials  from  Shoe  Carnival,  Inc.’s  Annual  Report  on 
Form  10-K  for  the  year  ended  January  29,  2022,  formatted  in  Inline 
XBRL 
(1) 
Consolidated Balance Sheets, (2) Consolidated Statements of Income, (3) 
Consolidated  Statement  of  Shareholders’  Equity,  (4)  Consolidated 
Statements  of  Cash  Flows,  and  (5)  Notes  to  Consolidated  Financial 
Statements. 
 Cover  Page  Interactive  Data  File  (formatted  as  inline  XBRL  and 
contained in Exhibit 101). 

X 

X 

*  The indicated exhibit is a management contract, compensatory plan or arrangement required to be filed by Item 

601 of Regulation S-K. 

ITEM 16.  FORM 10-K SUMMARY 

None.

73 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

Date:   March 25, 2022 

By: 

Shoe Carnival, Inc. 

/s/ Mark J. Worden 
Mark J. Worden 
President and Chief Executive Officer 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

/s/ J. Wayne Weaver 
J. Wayne Weaver 

/s/ Clifton E. Sifford 
Clifton E. Sifford 

/s/ Mark J. Worden 
Mark J. Worden 

/s/ James A. Aschleman 
James A. Aschleman 

/s/ Andrea R. Guthrie 
Andrea R. Guthrie 

/s/ Diane Randolph 
Diane Randolph 

/s/ Charles B. Tomm 
Charles B. Tomm 

/s/ W. Kerry Jackson 
W. Kerry Jackson 

/s/ Patrick C. Edwards 
Patrick C. Edwards 

 Chairman of the Board and Director 

  March 25, 2022 

 Vice Chairman and Director 

  March 25, 2022 

 President, Chief Executive Officer and Director 
 (Principal Executive Officer) 

 Director 

 Director 

 Director 

 Director 

 Senior Executive Vice President - Chief Financial 
 and Administrative Officer and Treasurer (Principal 
Financial Officer) 

 Vice President, Chief Accounting Officer,  
  Corporate Controller and Secretary (Principal 
Accounting Officer)  

  March 25, 2022 

  March 25, 2022 

  March 25, 2022 

  March 25, 2022 

  March 25, 2022 

  March 25, 2022 

  March 25, 2022 

74 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
   
 
  
 
 
  
   
 
  
 
 
   
 
  
 
 
  
 
 
 
  
 
 
  
   
 
  
 
 
  
   
 
  
 
 
  
   
 
  
 
 
   
 
  
 
 
   
 
Stock Price Performance Graph 

The  performance  graphs  set  forth  below  compare  the  cumulative  total  shareholder  return  on  the  Company's 
Common Stock with the Nasdaq Stock Market Index and the Nasdaq Index for Retail Trade Stocks for the period 
from January 27, 2017 through January 28, 2022.  The graphs assume that $100 was invested in our common stock 
and  $100  was  invested  in  each  of  the  other  two  indices  on  January  27,  2017,  and  assumes  reinvestment  of  the 
Company’s dividends.  The stock performance shown in the graphs represents past performance and should not be 
considered an indication of future performance. The performance graphs shall not be deemed "soliciting material" or 
to be "filed" with the Securities and Exchange Commission, nor shall such information be incorporated by reference 
into any future filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent 
we specifically incorporate it by reference into such filing. 

NASDAQ OMX Global Indexes 
Comparison of Cumulative Total Return Among the Company, 
Nasdaq Stock Market Index and Nasdaq Index for Retail Trade Stocks 

1/27/2017 

2/2/2018 

2/1/2019 

1/31/2020 

1/29/2021 

1/28/2022 

   The Nasdaq Stock Market (U.S.) 

  $ 

   Nasdaq Retail Trade Stocks 

   Shoe Carnival, Inc. 

100 

100 

100 

  $ 

122 

135 

89 

  $ 

122 

141 

148 

  $ 

147 

168 

146 

  $ 

177 

232 

191 

  $ 

206 

243 

269 

S
R
A
L
L
O
D

300

250

200

150

100

50

0

1/27/2017

2/2/2018

2/1/2019

1/31/2020

1/29/2021

1/28/2022

The Nasdaq Stock Market (U.S.)
Nasdaq Retail Trade Stocks

Shoe Carnival, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374The map identifies the number of Shoe Station stores in each state as of January 29, 2022 and the planned near term expansion.SHOE STATION LOCATIONS AND EXPANSIONCURRENT STATESNEAR TERM EXPANSIONSHOE STATION JOINS THE TEAM!We are excited to welcome Shoe Station to the Shoe Carnival team. With the addition of Shoe Station, we will surpass 400 stores by the end of 2022, on a path to double-digit new store growth in the years ahead.2140+STORESLOCATED IN THESOUTHEASTSHOE STATIONSTORES BY 2024$5MILLIONAVERAGE NETSALES PER STORE   A WHOLE NEW LOOK,ALL NEW EXPERIENCE!The map identifies the number of our Shoe Carnival bannered stores in each state and Puerto Rico as of January 29, 2022.1234323355114822301210262951818111381010161131876512SHOE CARNIVAL LOCATIONSPrototype cashwrap under development. MODERNIZATION Step into an all-new in-store experience that redefines shoe shopping, with great values on the best brands and styles for the entire family. 3.5$MILLIONAVERAGE NETSALES PER STORE   SPIN THE WHEELVisit our digital prize wheel to see what you could win! Tri-fold | Inside Back CoverTri-fold|Inside Fold-InTri-fold | Inside Front Cover BOARD OF DIRECTORSJ. Wayne WeaverChairman of the BoardClifton E. SiffordVice Chairman of the BoardMark J. WordenPresident & Chief Executive OfficerJames A. Aschleman (1) (2*) (3)Andrea R. Guthrie (1) (2) (3*)Diane Randolph (2) (3)  Charles B. Tomm (1*) (2) (4) MANAGEMENT TEAM Mark J. WordenPresident & Chief Executive Officer, Board DirectorW. Kerry JacksonChief Financial Officer & TreasurerCarl N. ScibettaChief Merchandising OfficerMarc A. ChiltonChief Retail Operations OfficerPatrick C. EdwardsChief Accounting Officer & Secretary  (1) Audit Committee  (2) Compensation Committee (3) Nominating and Corporate Governance Committee (4) Lead Director (*) Committee ChairTransfer Agent: Computershare, 462 South 4th Street, Suite 1600, Louisville, KY 40202, 877-373-6374Tri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDSTri-fold | Outside Front CoverTri-fold | Outside Fold-InTri-fold | Back Cover2021 ANNUAL REPORT7500 East Columbia Street  •  Evansville, Indiana 47715  •  shoecarnival.comUNBOX YOURFAVORITE BRANDS