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Vertu Motors

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FY2024 Annual Report · Vertu Motors
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ANNUAL REPORT & FINANCIAL STATEMENTS
For the year ended 29 February 2024

1 
 
Vertu Motors plc (Company Number: 05984855) 
Table of Contents 
Page 
Strategic Report  
 
Performance Highlights 
2 
At a Glance 
4 
Group Stakeholders 
5 
Chairman’s Statement 
9 
Group Strategy 
10 
Key Performance Indicators 
21 
Financial Review 
22 
Environmental, Social and Governance 
34 
Health and Safety 
40 
Colleagues 
41 
Risk Management 
46 
Viability and Going Concern 
51 
Corporate Governance Report 
 
Corporate Governance Report 
53 
Board Leadership 
55 
Division of Responsibilities  
59 
Nominations, Composition and Succession 
61 
Audit, Risk and Internal Control 
62 
Remuneration Committee Report 
66 
Directors’ Remuneration Report 
73 
Directors’ Report 
78 
Statement of Directors’ Responsibilities 
81 
Financial Statements 
 
Independent Auditors’ Report  
82 
Consolidated Income Statement 
90 
Consolidated Statement of Comprehensive Income 
91 
Consolidated Balance Sheet 
92 
Consolidated Cash Flow Statement 
93 
Consolidated Statement of Changes in Equity 
94 
Notes to the Consolidated Financial Statements 
96 
Company Balance Sheet 
141 
Company Statement of Changes in Equity 
142 
Notes to the Company Financial Statements 
144 
Alternative Performance Measures 
157 
Company Information 
160 
Financial Diary  
 
Annual General Meeting 
25 June 2024 
Interim Results 2024/25 
October 2024 
Final Results 2024/25 
May 2025 

Performance Highlights 
2 
 
Vertu Motors plc (Company Number: 05984855) 
Operational Highlights 
• 
Profit before tax rose 6.5% to £34.6m from £32.5m. 
• 
Adjusted1 profit before tax of £37.8m (FY23: £39.3m), on record revenues of £4.7 
billion.  Profit in line with current market expectations.  
• 
Operating expenses as a percentage of revenues fell to 9.7% (FY23: 9.9%) reflecting 
application of strong cost disciplines despite inflationary pressures. 
• 
Used car margins weakened in H2 due to price corrections in the market: values and 
margins stabilised by the end of the Year.  
• 
Aftersales delivered a strong performance, with like-for-like revenue up 8.6% and 
Core Group gross profit up £13.2m compared to FY23.  
• 
Free Cash Flow of £57.0m in the Year (FY23: £54.3m) reflecting excellent working 
capital management and the underlying cash generative nature of the business.   
• 
Net debt2 of £54.0m as at 29 February 2024, lower than market expectations (FY23: 
Net debt: £75.3m). 
• 
Final Dividend of 1.50p per share recommended, bringing full year dividend to 2.35p 
per share (FY23: 2.15p), an increase of 9.3%.   
• 
Net tangible assets per share of 70.5p. 
• 
£7.5m returned to shareholders via repurchase of 11.3m shares during the Year. 
Current Trading and Outlook Highlights 
• 
Strong trading performance delivered in key months of March and April gives 
confidence for the new financial year. 
• 
Group gained market share in the critical March and April new retail market showing 
like-for-like decline of 2.6% against market decline in SMMT registrations of 10.8%. 
• 
Fleet volumes and margins remain robust. 
• 
Used vehicle prices have been stable with volumes and margins robust in March and 
April. Like-for-like used car volumes grew 5.8% year-on-year and gross profit 
increased.  
• 
Aftersales revenues and profits remain highly resilient and saw growth aided by 
retention products, such as service plans, and additional numbers of technicians 
recruited.  
• 
Battery electric vehicle sales growth in the UK has stalled.  Government mandated 
targets increase over the coming years and there is a risk the industry falls short of 
these targets. With the threat of significant fines on Manufacturers on missing targets, 
the risk of potential market volatility later in the year and medium-term is elevated. 
• 
In FY25 cash proceeds from disposal of properties of £10.6m are anticipated, 
approximately £2.6m in excess of book value.   
• 
Group well positioned with stable management and a very strong balance sheet. 
• 
A share buyback approval for the potential purchase of shares for up to £3m has 
been put in place for the new financial year.  Gearing limit of up to 1.5x net 
debt/EBITDA reconfirmed. 
1 Adjusted to remove non-underlying items 
2 Excludes lease liabilities, includes used vehicle stocking loans  
 
 

Performance Highlights (continued) 
3 
 
Vertu Motors plc (Company Number: 05984855) 
Financial Summary 
 
Years ended 29 February 
2024 
2023 
2022 
Revenue 
 
£4,719.6m 
£4,014.5m 
£3,615.1m 
Adjusted1 profit before tax 
£37.8m 
£39.3m 
£80.7m 
Profit before tax 
£34.6m 
£32.5m 
£78.8m 
Basic Adjusted1 EPS 
8.37p 
9.16p 
17.92p 
Dividends per share 
2.35p 
 
2.15p 
1.70p 
Free Cash Flow 
£57.0m 
£54.3m 
£44.4m 
Net (Debt)2/ Cash 
(£54.0m) 
 
(£75.3m) 
£16.2m 
 
1 Adjusted to remove non-underlying items 
2 Excludes lease liabilities, includes used vehicle stocking loans  

At a Glance 
4 
 
Vertu Motors plc (Company Number: 05984855) 
 
188 sales outlets 
32 car, bike and commercial franchise partners 
 
143 locations across the UK 
7,600 colleagues 
 
 
218,350 
vehicles sold 
£4.7bn revenue 
 
87.1% Used Car Customer Experience 
(Net Promoter Score) 
72.7% of Colleagues consider Group as a great 
place to work 
 
 
 
 
Car 
 
 
 
 
 
 
Commercial  
 
Bikes
 
 
 
 
 
 
 
 
 

Group Stakeholders 
5 
 
Vertu Motors plc (Company Number: 05984855) 
Engaging with Stakeholders - section 172 statement 
Positive relationships with the Group’s stakeholders are key to the long-term 
success of the Group. 
The Group engages with them to understand what matters to them and take this into account 
when setting strategy and also in our day-to-day business operations.  Our key stakeholder 
groups are identified below. We have set out on these pages how the business engages with 
these stakeholders, the key interests raised and the outcomes of that engagement. 
 
 
 
 
 
Colleagues 
How we engage: 
Engagement with our 
colleagues takes place 
through face-to-face 
meetings including 
colleague forums, 
regular appraisals, 
team meetings, full 
team briefings and 
through a number of 
channels including our 
intranet, and regular 
blogs from the CEO. A 
comprehensive annual 
colleague satisfaction 
survey is undertaken to 
gain feedback, 
alongside a quarterly 
pulse survey. 
Outstanding 
performance is 
recognised through 
personal letters from 
the CEO and annual 
colleague awards. 
Key interests raised: 
 
• Pay and benefits  
• Communication 
• Wellbeing 
• Training and 
development 
• Colleague recognition 
• Business 
performance  
• Community 
involvement and 
fundraising 
 
Outcomes of 
engagement: 
• Ensuring the safety 
and wellbeing of all 
colleagues  
• Pay and reward 
review, enhanced 
benefits and flexible 
working patterns 
delivered  
• Regular video 
communication to all 
colleagues 
• Regular Dealership 
colleague 
engagement meetings 
• Colleague meetings 
with the director for 
colleague 
engagement (P Best) 
• Local and divisional 
colleague satisfaction 
action plans 
 
 
 
 
 
Customers 
How we engage: 
Customer satisfaction 
surveys are regularly 
undertaken through 
both the Group’s 
Manufacturer partners 
and via Judge service 
reviews.  The Group 
has a dedicated 
customer services 
team.  We also 
communicate via social 
media and regular 
blogs.   
Key interests raised: 
 
• 
Service delivery  
• 
Ability to self-serve 
online  
• 
Product knowledge 
including electric 
vehicles and 
alternative fuels 
• 
Access to local 
service 
• 
Value for money 
• 
Community 
involvement 
Outcomes of 
engagement: 
• Website and email 
communications to 
customers on the 
Group’s database 
• Improved sales 
process giving 
customers more 
control over their 
chosen sales journey 
• 14-day money back 
guarantee 
• Consistency of part 
exchange and sell 
your car valuation  
 
 

Group Stakeholders (continued) 
6 
 
Vertu Motors plc (Company Number: 05984855) 
Engaging with Stakeholders - section 172 statement (continued) 
 
 
 
Investors 
How we engage: 
The Executive Directors 
meet regularly (in 
person or via 
conference call) with 
existing and potential 
investors. Webcasts 
and events also take 
place throughout the 
year. 
Key interests raised: 
• 
Financial 
performance 
• 
Capital allocation 
• 
Execution of 
strategy 
• 
Competition 
• 
Sustainability & 
ESG 
Outcomes of 
engagement: 
• Meetings held 
throughout the year 
• Dividend increased for 
FY24 and share buy-
back programme 
continued in the 
financial year  
• Results webcast for 
retail investors 
 
 
 
 
 
Manufacturer 
Partners 
How we engage: 
Group management is 
organised along 
franchise lines to 
ensure sufficient 
knowledge and aid 
communication.  
Regular meetings occur 
with Manufacturer 
management. The 
Group is represented 
on the dealer franchise 
boards. 
Key interests raised: 
• 
Customer 
satisfaction 
• 
Financial 
performance 
• 
Volume of vehicles 
sold 
• 
Quality of premises 
and compliance with 
standards 
• 
Portfolio 
management and 
representation  
Outcomes of 
engagement: 
• Execution of franchise 
developments 
including multi-
franchising 
• Delivery of the move 
to an agency 
distribution model in 
certain franchises 
• Agreement of volume 
targets 
• Investment in 
premises 
 
 
 
 
Suppliers 
How we engage: 
We look to secure 
excellent value for 
money, whilst 
minimising risk in our 
supply chain.  Our 
purchasing team hosts 
events and ensures a 
positive two-way 
communication process 
with Group suppliers.  
Key suppliers sponsor 
and attend the Group’s 
annual colleague 
awards ceremony. 
Key interests raised: 
• 
Group strategy 
• 
Collaborative 
working 
• 
Integration of 
systems 
Outcomes of 
engagement: 
• Cost reductions 
through contract 
revisions 
 

Group Stakeholders (continued) 
7 
 
Vertu Motors plc (Company Number: 05984855) 
Engaging with Stakeholders - section 172 statement (continued) 
 
 
 
Finance Providers 
How we engage: 
Access to finance is 
essential for the Group 
to execute its strategy 
as well as providing 
customers with the 
ability to finance vehicle 
purchases.  We work 
together with our 
financial partners to 
ensure our customers 
have access to finance 
to purchase their 
vehicles. 
Key interests raised: 
• 
Customer 
satisfaction 
• 
Acquisition 
financing 
• 
Financial 
performance 
• 
Compliance with 
regulations 
• 
Behaviour of the 
credit book 
• 
Finance penetration 
achieved 
Outcomes of 
engagement: 
• Renewal of annual 
facilities 
• Continued review of 
retail finance 
arrangements in 
response to changes 
in base rates 
• Implementation of 
Consumer Duty 
• Assisting with finance 
provider responses to 
commission 
disclosure FCA 
investigation. 
 
 
 
 
 
Communities 
How we engage: 
We are proud to give 
something back to the 
communities local to 
our dealerships.  We 
provide regular 
community updates via 
social media, 
participate in 
volunteering and 
fundraising initiatives, 
sponsor local sports 
teams and participate in 
a scheme to connect 
schools with inspiring 
and influential people. 
Key interests raised: 
• 
Funding of local 
projects 
• 
Local sponsorship 
• 
Local operational 
issues 
• 
Education and 
employment 
Outcomes of 
engagement: 
• Engagement with 
schools 
• Investment in 
apprenticeship 
programme to provide 
youth employment 
opportunities 
• Ongoing and new 
sponsorship 
programmes 
benefiting 
communities local to 
the Group’s 
operations 
•  ‘Driving 
Sustainability’ 
programme 
 

Group Stakeholders (continued) 
8 
 
Vertu Motors plc (Company Number: 05984855) 
Engaging with Stakeholders – section 172 statement (continued) 
 
 
 
Government and 
Regulators 
How we engage: 
The Group maintains 
regular contact with 
Government and 
regulatory stakeholders 
and is a member of 
expert working groups, 
such as the National 
Franchised Dealers 
Association (‘NFDA’)  
Key interests raised: 
• 
Marketing and 
Communication 
• 
Health and Safety 
• 
MOT compliance 
• 
Compliance with 
laws and 
regulations 
• 
Fair treatment of 
customers 
Outcomes of 
engagement: 
• Donations to other 
community initiatives 
• Input to and member 
of industry working 
groups 
• Response to FCA on 
their sector review on 
commission 
disclosure. 
• Implementation of 
new FCA Consumer 
Duty.    
 
During the year, the Directors have acted to promote the success of the Company for the benefit of 
shareholders while having regard to the following matters: 
• 
Likely long-term consequences 
• 
Interests of the Group’s colleagues 
• 
Business relationships with suppliers and customers 
• 
Impact on the community and environment 
• 
Reputation for high standards of business conduct 
• 
Acting fairly between stakeholder

Chairman’s Statement 
9 
Vertu Motors plc (Company Number: 05984855)  
The Group has again executed well, in what turned out to be a challenging Year, delivering an 
Adjusted1 profit before tax of £37.8m, broadly in line with analysts’ expectations.  There were 
noteworthy highlights in the Year: 
• 
The successful integration of the significant Helston acquisition completed in 
December 2022 and the bolt on acquisition of Rowes in October 2023, augmenting 
the Group’s growing presence in the Southwest of England. 
• 
The delivery of operational excellence and digitalisation continued with the full roll-out 
of the Group’s in-house analytics system ‘Vertu Insights’, a used vehicle stock 
management tool.  Use of this dynamic tool helped the Group to successfully 
navigate the significant impact of movements in the wholesale used vehicle market in 
the second half of the Year. 
• 
The roll out of the in-house developed ‘Pay Later’ product to all Group sites, allowing 
customers to spread their vehicle repair payments interest free over 3-5 months.  This 
has aided conversion of the sale of repair work identified as part of the Group’s 
vehicle health check process, and reduced costs compared to a third-party solution.  
• 
The successful reduction of vacancy levels, particularly in respect of service 
technicians. 
• 
A 9.3% increase in the annual dividend per share reflects the Board’s confidence in 
the Group’s future trading and continued strong free cash flow generation. 
• 
The return of £7.5m to shareholders through the purchase of 11,343,372 shares for 
cancellation, representing 3.3% of opening total issued share capital. 
The Board welcomed two new non-executive directors during the Year.  John Mewett, the 
Chief Executive Officer of Screwfix, part of the Kingfisher plc group, joined the Board in June 
2023. John is responsible for the development of the Screwfix business across the UK, 
Ireland and France and has over 25 years’ retail experience.  David Gillard, a Non-Executive 
Director and the Chair of Audit Committee at Bradford and Sons Limited, a builders’ 
merchant, joined the Board in January 2024.  David was previously the Group Finance 
Director and Deputy to the Managing Partner at DAC Beachcroft LLP, the international law 
firm.  David will replace Ken Lever as chair of the Audit Committee when Ken leaves the 
Board at the forthcoming AGM after nine years’ service.  I would like to take this opportunity 
to thank Ken for his tremendous contribution to the strategy and success of the Group over 
his nine-year tenure.   
The Board is cognisant of possible challenges in the year ahead.  These include the impacts 
of a General Election, high interest rates and a cost-of-living squeeze on consumer 
confidence.  There is additionally, potential for disruption in new vehicle supply as the UK 
Government seeks to transition to battery electric vehicles and Manufacturers attempt to 
navigate new emission legislation and potential significant fines.  These impacts have the 
potential to effect revenues and profitability in the short-term.  We remain, however, focused 
on the delivery of the Group’s long-term strategic goals, appropriate capital allocation and free 
cash flow generation. 
The Group’s performance is, as always, the result of the commitment and hard work of all 
colleagues.  I would like to thank all the team for their continued effort and dedication. 
 
 
Andy Goss, Chairman 
1 Adjusted to remove non-underlying items

Group Strategy 
10 
Vertu Motors plc (Company Number: 05984855)  
Mission & Values 
The aim for every dealership to 
be the best retailer in their 
respective town or city 
To deliver an outstanding 
customer motoring 
experience through 
honesty and trust 
Vertu Motors to be the most 
admired and respected dealer 
group in the automotive 
industry   
PASSION  RESPECT  PROFESSIONALISM  INTEGRITY  RECOGNITION 
OPPORTUNITY  COMMITMENT 
Strategic Goals 
Growth 
To grow as a major scaled franchised dealership group and to develop our portfolio of 
Manufacturer partners, whilst being mindful of industry development trends, 
to maximise returns 
Digitalisation – cohesive “bricks and clicks” strategy 
• Omni-channel development  
• Digitalise aftersales process 
• Reduce cost base and deliver efficiency through use of systems 
• Utilise data driven decision making to deliver enhanced returns 
Colleague and Customer focus 
To develop and motivate the Group’s colleagues to ensure consistency of operational 
excellence and delivery to customers across the business 
Ancillary business  
To develop ancillary businesses to add revenue and returns which complement the core 
business 
Sustainability Goals 
 
 
 
Work with our Manufacturer 
partners to provide 
increasingly sustainable 
choices for customers 
Reduce the environmental 
Impact of our business 
Care for our colleagues and 
support our communities 

Group Strategy (continued) 
11 
Vertu Motors plc (Company Number: 05984855)  
17 years of trading and 100 years of history 
March 2024 marked a milestone 17 years of trading of the Group.  This followed the £40m 
purchase back in March 2007 of Bristol Street Group Limited, which operated 32 franchised 
dealerships and three used vehicle supermarkets.  Since this initial acquisition, the Group has 
grown from 35 to 188 sales outlets and the number of colleagues employed by the Group has 
risen from 1,700 to over 7,600.  Over that same period, revenues have increased from the 
£0.6 billion delivered by Bristol Street Group in 2006 to the £4.7 billion reported in these 
results.  
Whilst the Vertu Group is a relative youngster in the sector, another significant milestone was 
reached in March 2024, the centenary of Bristol Street Motors.  Officially incorporated on 18 
March 1924, Bristol Street Motors operated a single Ford dealership in the heart of 
Birmingham.  Today, Bristol Street Motors Birmingham Ford still operates as part of the 
Group from the same location as it did 100 years ago.  Bristol Street Motors is the Group’s 
largest brand; and is also the most well-known automotive brand in England.  This strength 
comes from 88 locations and substantial marketing activity including TV campaigns, 
sponsorship of a British Touring Car Championship racing team and the EFL’s Bristol Street 
Motors Trophy cup competition.   
The Group has faced several considerable challenges over its short history.  A global financial 
crisis, Brexit, a global pandemic and its impact on supply chains, a shift in powertrains and 
more normal economic fluctuations. The business has proven to be very resilient in the face 
of these and indeed has developed significant advantages: 
• 
Dealer network 
The Group operates franchised dealerships from a physical network of 143 locations, 
from as far north as Paisley in Scotland, down to Orpington in the South East and 
Truro in the South West of England.  These locations are pivotal to the delivery of the 
Group’s Mission ‘to deliver an outstanding customer motoring experience through 
honesty and trust’ and to serve the requirements of our Manufacturer partners. 
• 
In-House systems 
Over the years, the Group has developed in-house bespoke and proprietary systems, 
including our showroom sales process system, fully integrated with the Group’s on-
line customer journey, excellent management information systems providing data in 
real time and used vehicle inventory management systems.  The Group currently has 
56 in-house developers and robotics specialists.    
• 
Stable committed management team 
The stable senior management team have a wealth of sector expertise and the Group 
has a focus on growing its ‘Next Generation’ of senior leaders to assure the continued 
and sustainable delivery of the Group’s strategic goals in the long-term. 
• 
Customer base 
The Group’s 2 million strong customer base enables the Group to focus on retention 
in sales and service and the further development of ancillary services such as retail 
cosmetic repair operations. 
• 
Resilient aftersales operations   
The Group has a well-established and growing aftersales business.  Customer 
retention initiatives such as over 163,000 live service plans together with focus on the 
delivery of high levels of customer service aid the resilience of this business. 
• 
Brand strength 
The longevity of the Bristol Street Motors brand along with the Group’s continued 
investment in brand marketing and partnerships mean that Bristol Street Motors 
remains the most recognised motor retail brands in England.  Macklin Motors in 
Scotland and Vertu also have growing brand awareness.  Such awareness is vital in a 
world of customers searching on the internet and undertaking omni-channel retailing.  
 

Group Strategy (continued) 
12 
Vertu Motors plc (Company Number: 05984855)  
17 years of trading and 100 years of history (continued) 
• 
Strong Manufacturer relationships 
Operational delivery and strong mutual respect have generated good relationships 
with the Group’s chosen Manufacturer partners. Such relationships are key to the 
delivery of future scale and provide excellent support to the Group in periods of crisis, 
such as the pandemic.  
• 
Balance sheet 
Significant asset backing, low levels of net debt and strong cash generation enable 
the Group to continue to deliver on its strategic goals. 
• 
Values based Group 
Strong values-based culture and commitment to customer service with the Mission ‘to 
deliver an outstanding customer motoring experience through honesty and trust’. 
Strategy Summary 
The Group’s key long-term strategic goal remains: To deliver growing, sustainable cashflows 
from operational excellence in the automotive retail sector.  The strategic objectives of the 
Group, which were reviewed during the Year, remain consistent and are summarised below: 
• 
To grow as a major scaled franchised dealership group and to develop our portfolio of 
Manufacturer partners, while being mindful of industry development trends, to 
maximise long-run returns. 
• 
To be at the forefront of digitalisation in the sector, delivering a cohesive ‘bricks and 
clicks’ strategy, together with a focus on cost optimisation and efficiency: 
o 
Optimise our omnichannel retail offering and promote our brands to drive 
enquiry levels.   
o 
Digitalise aftersales processes to improve customer service and productivity.   
o 
Reduce the cost base of the Group by delivering efficiency using technology. 
o 
Utilise data driven decision making to generate enhanced returns. 
• 
To develop and motivate the Group’s colleagues to ensure operational excellence is 
delivered constantly across the business.  
• 
To develop ancillary businesses to add revenue and returns that complement the 
automotive retail dealership business. 
 
 

Group Strategy (continued) 
13 
Vertu Motors plc (Company Number: 05984855)  
Execution of Group Strategy  
Developing the Scale of the Group 
The Group has an excellent platform allowing it to capitalise on growth opportunities and 
deliver scale benefits.  The following changes to the scale of the Group have been delivered 
since 1 March 2023. 
• 
Acquisitions 
The Group completed the acquisition of Rowes Garage Limited (‘Rowes’) in October 2023.  
This added four sales outlets in South-West of England and further strengthened the Group’s 
position in the region.  These dealerships were rebranded to Bristol Street Motors or Vertu 
Motors and were fully integrated onto Group systems and processes upon acquisition.  The 
outlets represent the Honda franchise in Plymouth and Truro and a used car sales outlet in 
Plymouth.  In February 2024, the Honda outlet acquired in Plymstock was closed with the 
business being consolidated into the central Plymouth site.  The now empty Plymstock 
dealership will be refranchised to provide Plymouth with a Volvo outlet in the months ahead.  
The Group already operates Volvo in the region such as in Truro, Exeter and Barnstaple. The 
Plymouth used cars outlet will be franchised to represent Renault and Dacia which the Group 
already represents in Exeter.   
• 
Multi-franchising and new outlets 
On 24 April 2023, the Group agreed a sub-lease of a former Cazoo outlet in Tamworth, 
Staffordshire.  The outlet opened in July 2023 as a Bristol Street Motornation used car outlet 
and has performed successfully since opening.  The opening follows the strategy of the 
Group to take opportunities as they arise in strong retail locations for the Group.  In the past, 
outlets which opened as Bristol Street Motornation have been transitioned to Franchise 
dealerships over time.  It is anticipated that Tamworth will be franchised within the next 12 
months.    
In July 2023, the Group agreed a sub-lease of a former Jaguar dealership in the west of 
Newcastle upon Tyne.  This excellently located dealership site was refurbished for the 
relocation of the Group’s existing Vauxhall franchise from nearby Scotswood Road in the city. 
Vauxhall opened in this new location in October 2023.  Following the move, the substantial 
freehold dealership vacated by Vauxhall was re-opened on 1 December 2023 as a Ford car 
and commercial vehicle operation.  This follows the award by Ford of Tyne and Wear as a 
market area to the Group.  This additional significant Ford operation augments the existing 
representation of the brand by the Group in nearby Morpeth, Durham, and Hartlepool. 
On 12 September 2023, the Group opened the MG franchise in Chesterfield, alongside the 
Group’s existing Vauxhall dealership.  This marks the fourth sales outlet for the MG brand 
(owned by SAIC of China) operated by the Group, alongside the existing outlets in 
Beaconsfield, Carlisle and Edinburgh.  MG had a 4.3% market share of the UK car market in 
calendar 2023 having seen significant growth.  
On 28 November 2023, Bristol Street Motornation Stockton was re-franchised to Nissan, 
providing a substantial dealership for this brand in Teesside and augmenting the existing 
representation of the brand by the Group in nearby Darlington.  
The Group has been in discussions with BYD, the world’s leading Manufacturer of new 
energy vehicles, and the Board are delighted to announce that the Group will shortly 
commence trading at Worcester and Gloucester with BYD.  
• 
Active Management  
The Board continues to actively manage the Group’s portfolio of properties and businesses.  
This includes assessing further growth opportunities as well as the future potential of existing 
businesses, utilising strict investment return metrics to ensure discipline in capital allocation.  
During the Year, the Group closed operations at its BMW/MINI outlet in Malton, Yorkshire and 
secured an early exit from the associated leasehold premises.  The Group also exited from a 
Ford operation in Stroud, Gloucestershire, and closed its SEAT Cupra operation, exiting the 
associated lease, in Birmingham in January 2024.  Exiting these sub-scale dealerships has 
reduced operating expenses, and the Group has retained many of the respective sales and 
service customers in its nearby York BMW and MINI and Gloucester Ford dealerships, so 

Group Strategy (continued) 
14 
Vertu Motors plc (Company Number: 05984855)  
Execution of Group Strategy (continued) 
Developing the Scale of the Group (continued) 
augmenting revenues and profits at these outlets.  Additionally, in existing multi-franchised 
dealership locations, the Renault/Dacia franchises in Mansfield and the Hyundai Franchise in 
Morpeth have been relinquished in consultation with the Manufacturers. 
In the financial year, the Group continued to generate cash from surplus properties.  A surplus 
dealership in Taunton, acquired in the Helston acquisition, was sold for proceeds of £0.8m 
and an accident repair centre business and property in Newcastle was disposed of for £1.4m 
in the period.  In addition, a surplus property in Hayle acquired with the Rowes acquisition 
was sold for proceeds of £1.4m.  These transactions collectively generated cash proceeds of 
£3.6m and a profit on disposal of £0.5m.   
Subsequent to the financial year end, planning was formally granted in respect of surplus land 
adjacent to the Group’s Nissan dealership in central Glasgow.  This 1.15-acre site had been 
held by the Group since FY16.  The sale has not completed as contractually anticipated, due 
to the impact of recent legislative changes in Scotland imposing rent controls.  The Group 
continue to work with the developer concerned and the Board consider that a disposal is likely 
to be completed in FY25.  
A further surplus property, acquired with the Helston acquisition in FY23, has been sold 
following the year end on 13 March 2024.  This property in Taunton generated cash proceeds 
of £0.8m, in line with the asset’s carrying value.   
Additional surplus properties held by the Group are expected to be disposed of in the next 18 
months.  In total, in FY25, cash proceeds from disposal of properties of £10.6m are presently 
anticipated, approximately £2.6m in excess of book value.   
Digitalisation Developments 
Omni-channel Retail Sales 
Consumers continue to value a blended retail experience, with a desire to complete tasks 
digitally as well as visiting a dealership to touch, feel and test drive their prospective new 
vehicle (’omni-channel retailing’). 
In FY24, the Group focused on increasing the number of on-line vehicle sales reservations, 
as such reservations convert to a sale at more than twice the rate of traditional vehicle sales 
enquiries.  The Group took over 22,000 on-line vehicle reservations in FY24, up 113% on the 
previous year. 
In terms of continued development of the customer journey, changes to the Group’s sales 
experience/process software, built on the same platform that underpins our eCommerce 
journeys, have been rolled out across the Group.  These changes provide further efficiency 
for the sales teams in the dealerships as well as improving the customer buying journey. 
Data Model and Customer Data Platform 
During FY24 the Group continued to scale its data capability.  Further investment in the data 
and business intelligence teams, which now number 14 colleagues, were made.  This 
enabled the launch of a comprehensive data warehouse in Q1 FY24.  Utilising existing 
infrastructure, this provides the bedrock of data for the Group and the opportunity to drive 
further efficiencies across our finance and marketing functions as well as in dealership 
operations. 
This data platform drives the used vehicle pricing algorithm in use in the Group’s in-house 
developed ‘Vertu Insights’ system.  This was rolled out across the Group in FY24 and enables 
real-time review and updates to used vehicle prices to reflect market conditions, and it also 
forms the basis of our part exchange valuations to customers on-line. Since completing the 
rollout of Vertu Insights, the number of used car price changes per day have increased by 
150% as the technology, which uses a combination of proprietary and third party machine 
learning, enables price changes across all vehicles at a location to be moved in line with 
market supply and demand with a single click. Prices can go up as well as down to maximise 
profitability. The system is also supported by our innovative QR Code based forecourt pricing 
approach, where ‘windscreen’ pricing is updated in real-time, eliminating the need for 
traditional price boards, which are time consuming to update. 
  
 

Group Strategy (continued) 
15 
Vertu Motors plc (Company Number: 05984855)  
Digitalisation Developments (continued) 
Data Model and Customer Data Platform (continued) 
FY24 also saw the introduction of the Group Internal Auction Platform, which allows 
dealerships to sell part exchanges that do not meet their stock profile to other Group 
dealerships, instead of them having traditionally been sold via an external remarketing 
channel. Since launch, over 2,200 used vehicles have been retained in the business to retail, 
helping with used vehicle inventory supply whilst reducing stock availability to competitors.  
The business operates in an increasingly complex technological environment and the above 
developments can only be undertaken by a business with scale. As with important cyber risk 
investments, once the platform is developed, scale benefits accrue as more outlets are added 
to the platform.  
Digitalisation in Aftersales 
The Year saw increased customer uptake of the digital self-service check-in in the Group’s 
service departments.  60% of customers now check in for their service from home with a third 
of these going on to use the instore kiosks to safely deposit their vehicle keys. The Group has 
also seen increased penetration of add-on sales in service from customers using this facility.  
The functionality of the kiosks is being further enhanced to allow courtesy vehicle collection, 
customer check out and payment as well as integration with the Group’s new Retail smart 
repair offering, ‘Bristol Street Motors Repair Master’. 
‘Pay Later’, an in-house developed deferred payment option for service customers, was fully 
rolled out during the Year.  This has substantially reduced the cost to the business of offering 
this service, previously provided by a third party.  Working capital increased by £1.3m to the 
end of the financial year following the rollout and no material credit issues have been 
experienced to date.  The offering is an efficient use of capital and has a powerful impact on 
converting work from Visual Health Check activity.  It is driving higher average invoice values.  
Digitalisation to improve efficiency and reduce cost 
A new substantial project has commenced, investing significant development resource to 
improve the productivity of the Group’s financial processing.  The first project, to allow the 
seamless transfer of vehicles between Group dealerships, including invoicing, transfer of 
supporting records and payment is currently under development.  This functionality will then 
be utilised to allow similar ease of cross charging for Group parts supply and for services 
such as cosmetic repairs.  The successful implementation of this technology should 
substantially improve the efficiency of the Group’s finance functions.  Further opportunities to 
increase finance efficiency, which should bring cost savings, have also been identified.  
Recruiting, Retaining and Developing Colleagues 
It is a priority of the Group to develop and motivate the Group’s colleagues to ensure the 
delivery of operational excellence and outstanding customer experiences.  The Group has 
been successful in reducing colleague turnover in recent years.  Nevertheless, the Board 
considers that turnover in the key roles of sales executives and service advisors remains at 
too high a level.  In order to increase colleague stability in all areas, the Group has 
commenced substantial training and other initiatives to improve recruitment, induction and 
appraisal processes.  For example, every manager is currently undergoing training to improve 
coaching skills.  These initiatives should enhance colleague retention and therefore the 
Group’s ability to deliver operational excellence.   
Whilst the number of UK job vacancies has reduced slightly to 0.9 million in January 2024 
from the more than 1.0 million seen, throughout much of 2023, (source: ONS: March 2024 
labour market overview) workforce recruitment and retention remains a challenge for many 
UK businesses.  Resource constraints, coupled with cost-of-living pressures and the 
significant increase in the national minimum wage have led to wage inflation, with average 
weekly income growing in absolute and real terms in the UK.  Following the recent increase in 
the National Minimum Wage, 24.3% of the Group’s colleagues are paid at or within 5% of 
Minimum Wage, up from 12.3%.  Such colleagues are no longer able to participate in tax 
efficient salary sacrifice schemes such as the holiday purchase scheme or making pension 

Group Strategy (continued) 
16 
Vertu Motors plc (Company Number: 05984855)  
Recruiting, Retaining and Developing Colleagues (continued)  
contributions.  The consequence of these Government actions appears to have led to 
reduced level of satisfaction amongst these colleagues.  A survey conducted in February 
2024 saw 72.7% of colleagues ranking the Group as a great place to work (down from 85.9% 
in the full annual survey). The greatest reductions in satisfaction scores were recorded in 
roles paid at or just above minimum wage.  In the face of such challenges, the Group 
continues to strive to achieve a reasonable balance between managing the growth of 
employment costs whilst ensuring that a stable, motivated workforce is in place.  
The Group has long been committed to extensive investment in the development of all 
colleagues to provide opportunity to those who are talented and driven to succeed.  
Programmes include a degree apprentice scheme, technician apprentice schemes and 
’Evolution’ development programmes to facilitate progression to management roles in all 
areas. These programmes are critical to delivering a business which is meritocratic and full of 
opportunity for colleagues.    
Ancillary Businesses 
The Group’s ancillary business division has a dedicated divisional team to drive the success 
of the businesses, which include Vansdirect, Aceparts and The Taxi Centre.  The Group has 
a strategy to develop such businesses to add revenue and returns that complement the core 
dealership businesses. 
The Taxi Centre, which has been in operation for over 20 years, delivered 1,066 taxis in the 
Year (FY23: 854) and importantly generated profit before tax of £1.0m, a significant increase 
on the £0.5m delivered in FY23.  Improved supply of vehicles, and an expansion in the size of 
the sales team, drove this strong performance. 
Aceparts sells parts to customers via Marketplaces, with over 2.5 million listings on eBay, and 
makes on average 2,000 despatches per day.  The business has grown ‘direct to consumer’ 
sales from selected suppliers which has allowed sales growth whilst inventory levels have 
been reduced.  Wiperblades.com augments this business with a website sales platform. 
Wiperblades distribution has been consolidated into the Group’s existing warehouse in 
Sittingbourne in Kent. Aceparts is also a material supplier to our Dealerships for non-
manufacturer parts and consumables, facilitated from distribution centres in the Group’s 
existing dealership premises.  
Vansdirect had a good year, with a robust financial performance of £2.1m in profit before tax 
(FY23: £2.8m).  Supply dislocation in respect of a number of supplying Manufacturers held 
back sales volumes in the Year and margins normalised.  
Strategic Summary 
The Group’s experienced management team, strong brands, digital prowess, and financial 
strength ensure the Group is well positioned to take advantage of opportunities and react 
quickly to challenges in the sector.  The Group will continue to innovate and execute to 
ensure that it excels in meeting customer needs and responds to the changing external 
environment in which we operate.  Capital is allocated to those activities, locations and 
franchises that are best placed to meet the competitive challenges arising, provide the best 
growth opportunities and maximise long-term return on invested capital.  The Group will 
leverage on its proven strengths and execute on cost saving initiatives, continued 
development of colleagues, accelerating brand growth and pursuing new business 
opportunities. 
 

Group Strategy (continued) 
17 
Vertu Motors plc (Company Number: 05984855)  
Sector Trends 
The franchised automotive retail sector continues to evolve with the following trends apparent. 
1. Supply and outlet dynamics 
The supply disruption in the post pandemic period eased as the Year progressed with 
production flowing more freely once again.  This resulted in a 17.9% increase in the 
number of new vehicles registered in the UK in 2023 (Source: SMMT).  Supply was such 
that pre-registration activity reappeared, which had been largely absent in the last three 
years.  This indicates an excess of supply of inventory versus demand and a return to a 
supply push environment.  There is an expectation of increased competition from 
Chinese manufacturers as they seek to expand vehicle sales into the relatively low tariff 
environments in both Europe and the UK as growth in their domestic market has stalled.  
Governments in the UK and EU are considering the competition aspects of this with the 
potential for additional tariffs for Chinese producers.  
Despite the addition of new entrants such as BYD and GWM ORA, the UK’s total number 
of franchised sales outlets fell 3.2%2 (133 outlets), to a total of just over 4,200 outlets. 
This decline in outlets continues the trend of the last few years and should mean 
increased sales from those outlets which remain.  
2 Source: Auto Retail Networks Report 2024 
2. Electrification 
The Group is supportive of the transition to electrified powertrains in the UK vehicle parc 
as part of the move to a cleaner environment, particularly in respect of urban air 
pollution.  Investment in training, charging infrastructure, specialised tooling and 
dedicated battery competence centres has been made to support this transition.  The 
Group has recently received recognition for the efforts made in embracing the transition 
to ‘zero emissions’, winning the National Franchised Dealers Association (‘NFDA’) Green 
Dealer Award in April 2024.  The award was given for the Group’s commitment to the 
Electric Vehicle Accreditation (‘EVA’) programme, demonstrating dedication to being at 
the forefront of electric vehicle retailing.  
In 2023, the UK Government rolled back the full ban on the sale of new petrol and diesel 
cars in the UK from 2030 to 2035.  Despite this policy announcement, the UK 
Government have imposed the Vehicle Emission Trading Scheme (VETS) from January 
2024. VETS was imposed instead of the much-discussed Zero Emissions Vehicle (ZEV) 
mandate.  VETS represents two schemes which run concurrently, namely the Non-Zero 
Emission Car Registration Trading Scheme (CRTS) and Non-Zero Emission Car CO2 
Trading Scheme (CCTS). This is the most aggressive Government imposed environment 
policy in Europe, pushing BEV vehicle sales through fines rather than incentives. 
CRTS requires Manufacturers to achieve specific zero emissions vehicle sales targets, 
starting at 22% of total car sales and 10% of van sales in 2024.  The target rises 
incrementally each year to 80% for cars and 70% for vans in 2030, and 100% for both by 
2035.  Manufacturers can generate additional allowances through the purchase of credits 
from other Manufacturers or through the CCTS scheme.  The CCTS scheme looks at the 
average CO2 of a Manufacturer’s registered vehicles in 2021, and if average CO2 is 
reduced overall in future years, overachievement can be converted into CRTS credits.  
For every vehicle that does not comply under CRTS the Manufacturer pays a fine of 
£15,000. If a Manufacturer misses their CCTS target a fine of £86 is levied for every 
gramme of CO2 over the base line.  
The potential fines for Manufacturers from these two schemes are huge (particularly after 
2024 as targets ramp up).  Increased pressure for the sale of new electric vehicles is 
evident in response to this complex legislation.  Retail demand for electric vehicles 
remains muted with no financial incentives from Government available, despite the 
onerous targets and fine regime. Most demand is coming from the fleet and business 
channels where Government tax incentives are in place.  Manufacturers are seeking to 
stimulate retail demand for these vehicles through the offer of discounted prices and 
supported finance rates, yet these are clearly costly to their profitability.  
 
 

Group Strategy (continued) 
18 
Vertu Motors plc (Company Number: 05984855)  
Sector Trends (continued) 
2. Electrification (continued) 
Both CRTS and CCTS are only judged at the end of the calendar year and as such it is 
highly likely that the pressure to generate BEV volumes will further increase as the year 
progresses and in future years as targets tighten. One outcome may well be a reduction 
in the supply of Internal Combustion Engine (ICE) vehicles in the second half of FY25 to 
minimise exposure to regulatory fines.  This could, in turn, impact on the size of the UK 
vehicle market.  
A further potential challenge to the transition to BEV discussed in previous reports arose 
from tightening Rules of Origin requirements where BEVs sold between the EU and UK 
face 10% tariffs, based on the origin of their components.  The introduction of this tariff 
has been delayed from 1 January 2024 to 2027 which is clearly a helpful development.   
The Society of Motor Manufacturers and Traders (SMMT) registration statistics show UK 
BEV registrations in the period January to April 2024 represented 15.7% of all sales, 
below the mix achieved in 2023.  Growth has been achieved in the fleet and Motability 
sales channel, rather than retail.  
3. Financial Conduct Authority (FCA) 
The Financial Conduct Authority (FCA) is currently investigating Discretionary 
Commission Arrangements (DCAs) within automotive finance.  Preliminary findings from 
the FCA review suggest that motor finance providers, and motor finance credit brokers 
(including motor dealers) who have engaged in motor finance agreements involving 
DCAs could be impacted.  The Group ceased sales involving DCAs in January 2021.  
The FCA have indicated that an update on this investigation will be given by September 
2024.  The Board does not currently consider that provisions are required to be made in 
respect of any exposures in this area and will update shareholders as the position 
becomes clearer.  
In a separate development, in November 2023, the FCA highlighted concerns regarding 
the proportion of premiums paid by customers being disbursed in claims in respect of 
guaranteed asset protection (GAP) insurance.  The Group ceased the sale of GAP 
insurance to customers on 31 January 2024. No provisions have been made.  
4. Agency Distribution 
Under the agency distribution model, the Manufacturer transacts with the customer for 
new vehicle sales while the retailer remains the physical touchpoint with the customer 
and undertakes the sales process, customer contact and vehicle delivery as an agent.  
The retailer-turned-agent receives a commission on each new vehicle sale. There are 
varying versions of the agency model proposed and the picture is evolving in terms of 
such factors as Manufacturers’ appetite to change, the legal structure of the model, and 
the details of operational implementation.   
The Group has long operated on an agency basis for a significant proportion of fleet and 
parts sales.  Mercedes-Benz passenger cars moved to a genuine agency model on 1 
January 2023 and Volvo from July 2023 in respect of retail new car sales. The 
Volkswagen Group brands have also implemented agency distribution for their BEV 
ranges in the retail channel.  Honda also moved to agency for the e:Ny1 product from the 
end of April 2024.  A number of others still plan to do so in time. 
A number of Manufacturers previously announced they were considering implementing 
the agency model in the UK, notably Ford and Land Rover.  Both recently announced the 
transition will not now take place.  

Group Strategy (continued) 
19 
Vertu Motors plc (Company Number: 05984855)  
Current trading and outlook 
• 
March and April 2024 Trading (the ‘Period’) 
The Board is pleased with the Group’s strong trading performance in the critical first two 
months of the new financial year.  Overall the performance was slightly ahead of the Board’s 
expectations and expectations for the full year are unchanged. 
The UK new car market saw a growth in total registrations in March and April 2024 of 7.4% 
compared to the prior year.  This increase arose in the Fleet and Motability channels, whilst 
registrations to private retail customers saw continued weakness and fell 10.8%. 
The Group’s volumes of new retail vehicles sold fell only 2.6% in the Period, significantly 
ahead of the 10.8% market decline, improving share to 4.9% (4.5% in the comparative 
Period).  The Group’s Motability sales grew 43.7% like-for-like compared to an increase of 
48.5% in the UK Market.  The growing mix of Motability sales, along with increased supply of 
new vehicles generally, continues to weigh on margins.  Gross profits per unit on the sale of 
new retail and Motability vehicles in the Core Group were £2,101 in the Period, a decline of 
£308 Period-on-period with gross margins normalising to 8.1%.  Overall gross profits from the 
sale of new vehicles were below prior year levels. 
The Group’s Fleet and Commercial performance remained strong in the Period, generating 
increased gross profit levels compared to the prior year Period.  Group Fleet and Commercial 
like-for-like volumes grew 6.7% in the Period.  Gross profits per unit continued to exceed prior 
year levels at over £1,300 per unit and consequently gross profits in this channel were above 
prior year Period levels. 
The UK used vehicle market saw relative stability in the post year end period, in respect of 
both consumer demand and used vehicle prices.  Like-for-like volumes of used cars sold by 
the Group grew 5.8% in the Period year-on-year.  Core Group Gross margins on the sale of 
used cars were robust, growing 0.3% to 7.9%.  This margin percentage increase was due to a 
reduction in average selling prices of almost £2,000 per unit (9.0%) reflecting lower used 
vehicle prices following the market correction in late 2023.  Overall, gross profit from the sale 
of used vehicles was slightly up on the prior year period. 
Like-for-like the Group delivered improved gross profit from all aftersales channels in the 
Period compared to last year.  Service revenues in the Core Group grew by 9.5% with 
margins stable. 
As anticipated, the Core Group saw an increase in operating expenses.  Salary costs rose 
due to the impact of the National Minimum Wage and further success in filling vacancies.  
Vehicle running costs increased year-on-year due to enhanced depreciation rates being 
applied and the requirement by manufacturers for larger demonstrator ranges.  Interest costs 
also exceeded prior period levels because of the impact of increased interest rates. 
• 
Outlook 
The Board is encouraged by the strong trading results in the first two months of FY25 and this 
provides confidence for the remainder of the financial year.   
The SMMT recently upgraded its outlook for 2024 to 1.984m registrations (previously 1.974m) 
with BEV vehicles expected to represent a 19.8% share, (reduced on the previous 21.0% 
share anticipated).  For the four months to April 2024 BEV vehicles have taken a 15.7% 
share.  The softness of BEV retail demand represents a considerable challenge in achieving 
the ZEV mandate targets for Manufacturers. If unamended this regime, together with the 
absence of incentives for consumers in the retail market, may cause volatility and disruption 
in the UK new vehicle market in the near and medium term. 
The used vehicle market and pricing is likely to remain robust except potentially in BEV 
residuals as consumer offers by Manufacturers increase to avoid fines and supply to the used 
car market increases.  A curtailment of supply of new ICE vehicles by Manufacturers to 
improve the BEV mix in the light of potential fines, could underpin future used vehicle residual 
values. 
The Fleet and Motability markets are likely to remain strong powered by financial tax 
incentives for BEV vehicles and the need to push BEV product in channels other than retail. 

Group Strategy (continued) 
20 
Vertu Motors plc (Company Number: 05984855)  
Current trading and outlook (continued) 
• 
Outlook (continued) 
Aftersales demand looks to be well set in the months ahead as the Group benefits from its 
customer retention strategies.  Higher availability of technician resource is another favourable 
tailwind. 
Group Management remains focused on operational excellence around cost, conversion and 
customer experience and the delivery of the Group’s strategic objectives. 
Robert Forrester, CEO 
  
 

Key Performance Indicators 
21 
Vertu Motors plc (Company Number: 05984855)  
The Group has a number of Key Performance Indicators (“KPIs”) by which it monitors its 
business.  These include analysis of results by channel; as set out on page 22-33, together 
with the below: 
Financial KPIs 
KPI 
Definition 
Performance 
Risk Factor Link 
Underlying EPS 
Underlying profit after tax divided by 
weighted average number of shares 
(note 13) 
FY24 – Underlying EPS of 8.37p 
FY23 – Underlying EPS of 9.16p 
 
❶❷❸❹❺ 
❻❼❽❾❿ 
⓫⓬⓭⓮ 
Underlying 
PBT 
Profit before tax and non-underlying 
items 
FY24 – Underlying PBT £37.8m  
FY23 – Underlying PBT £39.3m 
 
❶❷❸❹❺ 
❻❼❽❾❿ 
⓫⓬⓭⓮ 
Gross 
Margin by channel 
Gross profit divided by revenue by 
channel 
See page 23 
❷❸❹❺❻ 
❾⓮ 
 
 
Strategic / Operational KPIs 
Like-for-Like Used 
Volume growth 
Number of used vehicles sold in 
dealerships with comparable trading 
periods in two consecutive years 
FY24 – decline of 2.0% 
FY23 – decline of 10.1% 
 
❷❸❺❻❾ 
⓬⓭ 
Like-for-Like New 
Retail volume 
compared to UK 
private registrations 
Number of new retail vehicles sold in 
dealerships with comparable trading 
periods in two consecutive years 
compared to the movement in UK 
private registrations 
Group 
FY24 – decline of 0.9% 
FY23 – decline of 3.6% 
 
UK private registrations 
FY24 – decline of 1.0% 
FY23 – decline of 1.9% 
 
❷❸❺❾⓬ 
⓮ 
 
Like-for-Like Service 
Revenue growth 
Labour sales activity for the servicing, 
repair and preparation of motor 
vehicles in dealerships with 
comparable trading periods in two 
consecutive years 
FY24 – growth of 6.2% 
FY23 – growth of 5.9% 
 
❷❻❽❾ 
Online 
Growth 
Website visits to all Group trading 
websites. 
FY24 – unique users 10.42m 
FY23 – unique users 8.11m 
❷❸❼❾❿ 
⓫ 
Customer 
Service 
Customer service is measured via 
email survey responses from 
customers gathered by our 
manufacturer partners for new 
vehicles or on net promoter score for 
used vehicles 
87.1% Net promoter score  
(FY23 – 86.3%) 
❹❼❽❾ 

Financial Review  
22 
Vertu Motors plc (Company Number: 05984855)  
The Group’s income statement for the Year is summarised below:  
 
FY24 
FY23 
Variance 
£'m 
£'m 
% 
 
 
  
  
Revenue 
4,719.6 
4,014.5 
17.6 
 
 
 
 
Gross profit 
516.1 
448.4 
15.1 
Operating expenses reported 
(456.8) 
(399.6) 
(14.3) 
Adjusted Operating profit 
59.3 
48.8 
21.5 
Net Finance Charges 
(21.5) 
(9.5) 
126.3 
Adjusted Profit Before Tax 
37.8 
39.3 
(3.8) 
Non-Underlying items3 
(3.2) 
(6.8) 
52.9 
Profit Before Tax 
34.6 
32.5 
6.5 
Taxation 
(8.9) 
(6.9) 
(29.0) 
Profit After Tax 
25.7 
25.6 
0.4 
 
3 Non-underlying items represent share-based payments charge, amortisation of intangible assets, impairment charges and other non-underlying 
items. 
The Group generated an adjusted profit before tax of £37.8m (FY23 £39.3m).  Underlying 
operating profitability declined due to the impact of declining used car vehicle values in the 
final quarter of 2023 and the consequent impact on used car margins and gross profit 
generation.  Group profit before tax of £34.6m exceeded prior year levels by 6.5% due to 
lower non-underlying costs incurred in the Year. 
Revenue grew to £4.7 billion, a growth of £705.1m (17.6%) compared to the prior year.   
Acquisitions completed after 1 March 2022 contributed additional revenues of £450.1m, whilst 
dealerships disposed of or closed in the Year generated a £46.5m reduction in revenues.  
Revenue in the Core Group increased by £301.5m (7.9%) driven by an increase in fleet and 
Motability vehicle sales volumes, as new car supply increased.   
Acquisition performance is dominated by the £115m Helston acquisition completed in 
December 2022.  This was the largest single acquisition undertaken by the Group and will 
generate significant shareholder value.  All of the acquired dealerships were fully integrated 
onto Group systems and processes by the first quarter of the Year as anticipated. Synergies 
have also been delivered as intended, yet despite this, the financial contribution in the Year 
from this acquisition was below expectations due to the impact of the used car price 
correction, concentrated in premium businesses in the second half of the Year. Financial 
performance is now stronger in the ex-Helston dealership as used car prices have stabilised 
and a robust contribution is anticipated in FY25.  
 

Financial Review (continued) 
23 
Vertu Motors plc (Company Number: 05984855)  
Revenue and Gross Profit by Department 
An analysis of total revenue and gross profit by department is set out below: 
 
FY24 
FY23 
Variance 
£'m 
£'m 
 
£’m 
Revenue 
 
New 
1,452.5 
1,121.9 
330.6 
Fleet & Commercial 
1,037.4 
897.6 
139.8 
Used 
1,816.2 
1,658.2 
158.0 
Aftersales 
413.5 
336.8 
76.7 
Total Group Revenue 
4,719.6 
4,014.5 
705.1 
 
 
 
Gross Profit 
 
 
 
New 
119.6 
98.4 
21.2 
Fleet & Commercial 
55.6 
42.3 
13.3 
Used 
122.5 
125.2 
(2.7) 
Aftersales 
218.4 
182.5 
35.9 
Total Gross Profit 
516.1 
448.4 
67.7 
 
 
 
Gross Margin 
 
 
 
New 
8.2% 
8.8% 
(0.6%) 
Fleet & Commercial 
5.4% 
4.7% 
0.7% 
Used 
6.7% 
7.5% 
(0.8%) 
Aftersales4 
43.5% 
44.5% 
(1.0%) 
Total Gross Margin 
10.9% 
11.2% 
(0.3%) 
4 Aftersales margin expressed on internal and external revenues 
 
The total and like-for-like volumes of vehicles sold by the Group and trends against market 
data are set out below: 
Total Units Sold 
% 
Like-for-Like Units 
Sold 
% 
FY24 
FY23 
Variance  
FY24 
FY23 
Variance 
 
 
 
 
Used retail vehicles 
86,437 
82,561 
4.7 
79,691 
81,336 
(2.0) 
Direct new retail cars 
35,228 
33,727 
4.5 
31,607 
33,167 
(4.7) 
Agency new retail cars 
1,585 
80 
- 
1,326 
80 
- 
Total new retail cars 
36,813 
33,807 
8.9 
32,933 
33,247 
(0.9) 
Motability cars 
19,706 
11,029 
78.7 
19,082 
10,995 
73.6 
Direct fleet cars 
19,474 
18,259 
6.7 
18,388 
17,813 
3.2 
Agency fleet cars 
7,770 
5,236 
48.4 
7,770 
5,237 
48.4 
Total fleet cars 
27,244 
23,495 
16.0 
26,158 
23,050 
13.5 
Commercial vehicles 
17,569 
17,710 
(0.8) 
17,276 
17,636 
(2.0) 
Total New vehicles 
101,332 
86,041 
17.8 
95,449 
84,928 
12.4 
Total vehicles 
187,769 
168,602 
11.4 
175,140 
166,264 
5.3 
 
 
 
 
 
 
 
 
 
 
 
 
UK Market year-
on-year change6 
Group year-on-
year change v 
UK market5 
 
New Retail Car 
(1.0%) 
0.1%  
 
Motability Car 
70.2% 
3.4%  
 
Fleet Car 
26.5% 
(13.0%)  
 
Commercial 
19.3% 
(21.3%)  
 
5 Represents the year-on-year variance of like-for-like Group volumes compared to the UK trends reported by SMMT 
6 Source SMMT 
 
 
 
 
 

Financial Review (continued) 
24 
Vertu Motors plc (Company Number: 05984855)  
Used retail vehicles 
The used vehicle market in the UK was best described as volatile in the Year, particularly in 
the second half.   
In terms of supply, low new vehicle registrations in the UK from 2020-2022 have meant that 
generally the supply of older used vehicles into the market remains constrained.  Improving 
new vehicle supply as 2023 progressed allowed for the renewal of large corporate, Motability 
and daily rental fleets particularly in September.  This in turn generated an influx of supply into 
the used wholesale markets, particularly of sub-3-year-old used petrol vehicles and BEVs.  
Fleet companies typically held lower-than-market residual values on those vehicles being de-
fleeted, so wholesale sellers were willing to accept lower prices to liquidate inventory than 
previously prevailing market prices, leading to price falls. 
Whilst used vehicles have remained a necessity purchase for many consumers, factors like 
cost-of-living pressures, high interest rates, high vehicle prices following considerable price 
inflation in 2022 and the first half of 2023, and soaring insurance costs dampened consumer 
demand.  This was particularly pronounced in the more expensive premium segment. 
These market dynamics had an impact on wholesale UK used vehicle prices over the Year.  
Values saw relative stability in the months to August 2023, with prices remaining some 25-
30%7 above historic levels. Gentle monthly downward movements in prices were witnessed in 
the first half of the financial year in all but BEVs.  Used BEV supply had grown rapidly, albeit 
from a very low base, and outstripped retail demand.  Used BEV prices consequently fell 
significantly, with a 44%8 correction being seen over the twelve months to August 2023.  Later 
in the financial year, the influx of de-fleet supply, described above, met with more muted 
demand and so UK wholesale values across all powertrains experienced a significant price 
correction. Wholesale values fell by 10.3% between October and December (Source: 
CAPHPI).  Premium vehicle values at the higher end of the market saw the greatest declines 
within this, with CAP reporting drops of 7% - 11% in each month, October to December.  
Used vehicle prices saw greater stability from January 2024 overall, however Premium 
vehicles within this continued to show greater weakness than the market generally.  
The Group continually monitors the used vehicle pricing, demand and supply environment. 
Monitoring is significantly aided by the in-house developed ‘Vertu Insights’ system and 
enhanced by the Group’s new data lake.  This includes a pricing algorithm to ensure that, in 
fast-moving market conditions, prices are adjusted to optimise stock turn, volume and margin 
mix. Retail prices of Group inventory are now frequently changed on used cars both upwards 
and downwards.  The ability to respond quickly to market changes is enhanced by the 
Group’s strong marketing and digital capability.   
The Year started with low levels of used vehicle stock as the Group reduced inventory. Group 
target inventory levels were increased in the first half of the Year reflecting good levels of 
consumer demand and to take account of increased time needed to prepare vehicles for sale 
due to the aging parc. Despite the ongoing supply constraints prevalent at the time, the Group 
was successful in growing inventory levels to 31 August 2023 compared to the opening 
position. As market conditions changed, and especially in response to the wholesale pricing 
conditions evident from the end of September 2023, the Group sought to increase stock turn 
and substantially reduce inventory levels.  The Group was successful in driving increased 
stock turn, delivering like-for-like volume growth of 2.0% in the second half of the financial 
year. In the first half used volumes declined 5.7% like-for-like, mainly due to the absence of 
0% finance used car events.  Used vehicle inventory at 29 February 2024 totalled £163.0m, a 
5.7% reduction on the opening position and substantial reduction of over £40.0m when 
compared to half year-end inventory levels (31 August 2023: £205.9m).  Approximately £11m 
of the reduction was due to an 8% fall in the average price of inventory, aided by the market 
price declines.  The remaining £29m reduction was driven by a 16% reduction in the number 
of used retail vehicles held in stock, a fall of over 1,500 units.  
Core Group gross profit from the sale of used vehicles totalled £110.1m for the Year.  This 
represented a £9.7m decrease in Core Group gross profit year-on-year generated from used 
vehicle sales.  The following like-for-like variances compared to last year arose: 
 
 
 

Financial Review (continued) 
25 
Vertu Motors plc (Company Number: 05984855)  
Used retail vehicles (continued) 
• 2.0% decrease in the number of used retail vehicles sold, with this all arising in the 
first half of the Year. This decline was partly due to being unable to execute 0% 
finance offer events due to increased interest rates.  
• Gross profit per unit £1,447 (FY23: £1,533) reflective of declining used vehicle prices 
and margins in the second half. 
• Average selling price of £20,200, a 1.4% increase. 
• Gross margin reduced to 7.2% (FY23: 7.7%) reflective of higher sales prices and 
reduced gross profit per unit. 
Outstanding customer experience on used cars remains vital to the Group’s ongoing success 
in terms of profitability and future retention of customers.  The Group assesses customer 
experience through an extensive mystery shopping programme and in the majority of the 
Group via the Judge Service third party platform. Net Promoter Scores recorded via Judge 
Service throughout the Year have been very strong at c.85%, which the Board believe to be 
sector leading amongst major market players.   
7 Source: CAPHPI: October 2023 Car market overview 
8 Source: CAPHPI: September 2023 Car market overview 
New retail cars and Motability sales 
UK retail car registrations declined 1.0% in the year to 29 February 2024.  Retail demand has 
become increasingly muted over the Year, and this is particularly the case for BEVs.  
Increased supply of new BEV vehicles exceeded retail demand.  Manufacturers are facing the 
challenging combination of slow retail sales, complex new regulatory targets (with related 
significant fines) related to the share of BEV, and increased competition from new entrants. 
As a result, significant discounting and finance offers are increasingly apparent to stimulate 
consumer demand for electric models.  
The Group saw like-for-like new retail vehicle volumes decline by 0.9% when compared to the 
prior year, in line with the market.  Overall, the Group increased its UK retail market share to 
4.6% (FY23: 4.1%) aided by new dealerships from acquisitions. 
UK Motability registrations continued to benefit from pent up demand, as already extended 
contracts came to an end and supply improved from Manufacturers, rising a significant 
70.2%, compared to FY23.  The Group’s Motability volumes outperformed the market, 
growing 73.6% on a like-for-like basis and representing an increasing UK market share of 
6.2% (FY23: 5.9%).  The Group remains Motability’s largest partner in the UK with over 
41,200 vehicles on the fleet.  These vehicles require an annual service funded by Motability in 
the Group’s service departments over the three-year lease period and therefore important to 
aftersales revenues.  
The Group is seeing a dampening effect on new vehicle gross profits as supply push 
dynamics become more prevalent and impact margins and as the Motability channel 
increases as a proportion of the new car market.  BEV margins are coming under pressure as 
the need to hit Government targets rises.    
The following trends were apparent on a like-for-like basis for the New Retail and Motability 
sales channel: 
• A £7.0m increase in gross profit generated, driven by the substantial increase in 
Motability volumes. 
• Gross profit per unit of £1,970 (FY23: £2,155) representing the higher mix of lower 
margin Motability volumes and increasing discounting to drive volumes. 
• An average selling price of £24,637 per unit, a 2.9% increase.  This is part driven by 
increased BEV mix which has higher sales prices than internal combustion engine 
product.  
• Gross margin of 8.0% (FY23: 8.8%). 

Financial Review (continued) 
26 
Vertu Motors plc (Company Number: 05984855)  
New retail cars and Motability sales (continued) 
In new vehicles, sales customer experience is measured by the Group’s Manufacturer 
partners.  Approximately 70% of the Group’s Core sales outlets delivered experience levels 
above national average levels.  This represents significant outperformance and reflects the 
Group’s focus on executing its Mission Statement ‘’to deliver an outstanding customer 
motoring experience through honesty and trust.’’ 
Fleet & Commercial vehicle sales  
The UK car fleet market has driven the increase in new vehicle registrations in the UK over 
the Year.  Registration volumes in the UK car fleet market have grown 26.5% year-on-year 
compared to FY23.  This growth has been aided by robust demand for electric vehicles 
through the fleet channel.  Within the fleet market, daily rental registrations were up 139%9 in 
the Year, as several manufacturers increased volumes in this area.  These daily retail 
volumes are still a long way short of pre-pandemic levels.   
Like-for-like, the Group delivered over 26,000 fleet cars in the Year, representing an increase 
of 13.5% compared to FY23.  The Group’s performance was below the market trends as the 
Group kept pricing disciplines to maintain margin and did not undertake significant volumes of 
low margin daily rental sales.  Overall, the Group has a 3.6% (FY23: 3.9%) share of the UK 
fleet car market.  
UK van registrations grew 19.3% in the year to 29 February 2024 as supply pressures eased 
and demand stabilised.  The market started to see increased pre-registration activity and a 
large number of customers paying for vans, which while registered, were not delivered.  
These trends therefore tended to flatter registration trends versus actual sales reported.  The 
Group’s like-for-like sales of new commercial vehicles fell 2.0% in the Year, largely due to 
keeping strong pricing disciplines. The Group sold 5.1% of UK new light commercial vehicles 
in the Year (FY23: 6.1%). 
Importantly, the Group saw increased profit generation from its combined fleet and 
commercial operations, growing Core Group gross profit by £10.0m compared to last year. 
The following fleet and commercial trends were seen on a like-for-like basis: 
• Like-for-like fleet and commercial volumes increased 6.8% and a total of 44,800 
vehicles were sold by the Group in this channel.  
• An average selling price of £27,382 (FY23: £24,634) reflecting increased BEV sales. 
• Record gross profit per unit of £1,203, a rise of 18.2% from £1,018. 
• Gross margin rising to a record 5.2% from 4.7%. 
9 Source: SMMT  
 
 

Financial Review (continued) 
27 
Vertu Motors plc (Company Number: 05984855)  
Aftersales 
The Group’s aftersales operations are a vital contributor to Group profitability, generating over 
42% of total gross profit.  The Group is delighted to report that it saw growth in gross profit 
generation in all major channels of aftersales on a like-for-like basis as set out below:  
 
Service 
 
 
Parts 
Accident 
& Smart 
Repair 
 
Fuel 
Forecourt 
Total 
£’m 
£’m 
£’m 
£’m 
£’m 
Revenue10 
169.2 
213.8 
23.9 
11.8 
418.7 
Revenue10 change 
9.9 
21.1 
4.3 
(2.1) 
33.2 
Revenue10 change (%) 
6.2% 
11.0% 
21.8% 
(15.1%) 
8.6% 
Gross profit 
123.5 
47.0 
14.0 
0.9 
185.4 
Gross profit change 
5.8 
3.8 
3.6 
- 
13.2 
Gross margin11 FY24 (%) 
73.0% 
22.0% 
58.9% 
7.8% 
44.3% 
Gross margin11 FY23 (%)  
73.9% 
22.4% 
53.3% 
6.4% 
44.7% 
Margin change (%) 
(0.9%)
(0.4%) 
5.6% 
1.4% 
(0.4%) 
10 includes internal and external revenues 
11 Aftersales margin expressed on internal and external revenues 
• 
Service 
At the end of September 2023, there were 41.3 million12 licensed vehicles in the UK, including 
commercial vehicles.  In January 2024, the UK reached a milestone in that the millionth BEV 
reached the road.  Despite this milestone, BEV still represent a very small proportion of the 
overall vehicle parc, less than 3%.   
Vehicle servicing and repair remains a vital and resilient revenue stream for the Group, 
benefitting from robust demand aided by the Group’s excellent retention and conquest 
strategies in this area.  In the first half of the financial year, the Group faced challenges in 
meeting demand due to constraints in technician resources, impacting both retail service work 
and the preparation of used vehicles for sale. In the first half of the Year, the Group averaged 
126 technician vacancies and, in response, the Group implemented additional pay measures 
to enhance the recruitment and retention of technicians. Each technician contributes an 
average of £115,000 in service and parts gross profit for the Group, underscoring the 
significance of reducing technician vacancies to capitalise on revenue opportunities.  The 
Group was successful in reducing vacancy levels and bolstering its technician workforce, with 
a 9.8% increase in like-for-like technician numbers, totalling 914 technicians by the end of the 
Year (compared to 832 in those same dealerships in February 2023).  
The Group has embraced the use of technology to improve productivity in aftersales.  Over 
60% of eligible customers now check-in for their service or repair on-line in advance of 
attending the dealership.  A third of those customers now also go on to use the check-in 
kiosks in dealerships.  This increases colleague productivity and enhances the customer 
experience.  
The added efficiency and improvement in technician resource has helped the Group achieve 
greater consistency of execution in its vehicle health check process.  This process checks 
every vehicle in the workshop to identify safety related issues requiring immediate attention 
and any items which may warrant the customers attention within the next few months.  The 
customer is sent a video from the vehicle technician, highlighting any such items found and 
then a colleague will contact the customer to ascertain whether they would like the work to be 
carried out whilst the vehicle is with the dealership.  On average, each customer was sold an 
additional approximately £95 per visit because of this process, aiding average invoice values 
to reach record levels of over £330 during the Year.  The ability to sell identified work to 
customers was augmented during the Year by the launch of ‘Pay Later’, which allows 
customer to spread the cost of their repair, interest free, over 3 to 5 equal instalments.  In 
addition, the Group is now piloting a new technology solution whereby work identified is 
communicated digitally to the customer who can click to approve the work to be undertaken 
and can also pay for such work online.  
 

Financial Review (continued) 
28 
Vertu Motors plc (Company Number: 05984855)  
Aftersales (continued) 
• 
Service (continued) 
Service performance and delivery of outstanding customer experiences was, negatively 
impacted in the Year by dislocation in parts supply in respect of certain of the Group’s 
Manufacturer partners and technician shortages.  This led to significantly longer repair lead 
times for some customers and also reduced the efficiency of a number of the Group’s service 
operations. The Group’s service departments delivered above average customer experiences 
as measured by the Manufacturers.    
The Group remains committed to excellence of customer service and uses several customer 
retention strategies to ensure that vehicle sales customers return to the Group for their 
service.  Service plans, through which customers pay monthly or upfront for their annual 
service, are a vital part of the retention strategy.  The Group has over 163,000 live service 
plans, including manufacturer service plans, which creates significant resilience to future 
revenue streams.  
Reflecting the trends set out above, like-for-like service revenue growth of £9.9m (6.2%) was 
delivered in the Year.  Gross margin percentages on vehicle servicing were 73.0% (FY23: 
73.9%) in the Core Group reflecting increased remuneration to address technician resource 
constraints and hence gross profit generation rose on a like-for-like basis by £5.8m in service.  
12 source www.gov.uk 
• 
Parts 
The Group’s substantial parts operations include traditional wholesale operations, agency 
distribution centres, on-line parts retailing and accessory sales to dealership customers.  
These operations supply parts to the Group’s service and accident repair operations as well 
as to other businesses and retail customers in the UK and indeed across the world via the 
Groups online parts operations.  The Group successfully grew like-for-like revenue by £21.1m 
(11%) from the sale of parts in the Year compared to FY23.  Along with price rises, two 
operational enhancements have helped overall performance.  First, improvements in the 
Group’s vehicle health check process as outlined above drove an increase in parts revenues 
per labour hour sold through the Group’s workshops.  Secondly, all the Group’s dealerships 
are now serviced by a new Gateshead based central parts sales hub where 21 colleagues 
handle inbound parts sales calls in respect of retail parts sales. This increased conversions 
and sales. 
Gross profits generated from the sale of parts increased by £3.8m over the Year.  Parts 
margins reduced slightly to 22.0% in the Year reflecting higher selling prices and reduced 
bonuses from Manufacturers.  
• 
Accident and Smart Repair 
The Group’s accident repair centres are managed separately from the dealership businesses 
in a standalone division, concentrating solely on the management of accident repair 
operations.  The Group now operates 13 accident repair centres, from Sunderland in the 
North East to Truro in the South West of England.  The successful accident repair business in 
Yeovil, acquired with the Helston acquisition, was relocated to standalone leasehold premises 
in October 2023 with an investment of £0.5m.  In addition, an accident repair operation in 
Truro was acquired with the Rowes Garages acquisition on 31 October 2023 and immediately 
integrated into the Division and Group systems.  The introduction of uniform operating 
systems, specific key performance indicators and focus on higher margin work providers, 
have all driven performance improvements over the Year. 
The Group’s Smart Repair operations have two fixed operations in addition to 100 vans, 
mainly servicing the Group’s dealerships’ demand for internal repairs to used cars.  A new 
retail focused smart repair operation (‘Bristol Street Motors Repair Master’) has been created 
as a new business unit to serve the Group’s two million customers.  Four vans are currently 
operational, servicing corporate clients.  Services to retail customers have commenced in 
early April 2024 with a pilot in the Group’s Sunderland BMW outlet.  The pilot uses the service 
check-in kiosks in dealerships to determine whether customers require a quote for work.  The 
Group has the aspiration to significantly increase the capacity of this new business offering 
substantially over the next 18 months. 
 

Financial Review (continued) 
29 
Vertu Motors plc (Company Number: 05984855)  
Aftersales (continued) 
• 
Accident and Smart Repair (continued) 
The Group has delivered a 21.8% increase in revenues generated from the Group’s accident 
and smart repair Core operations and a £3.6m increase in related gross profit.   
• 
Fuel Forecourt 
In the Core Group, one fuel forecourt is operated by the Group in Widnes.  As a result of the 
tempering of fuel prices from the peaks in FY23, this forecourt saw slightly reduced revenues 
but a return to more normal gross margins of 7.8% in the Year.  Active pricing strategies 
ensured that the forecourt has maintained market share and delivered increased gross profit. 
Operating Expenses 
A summary of Group operating expenses is set out below: 
 
FY24 
FY23 
FY24 variance to FY23 
£'m 
£'m 
£’m 
% 
Salary costs 
220.0 
214.2 
5.8 
2.7% 
Vehicle and valeting costs 
45.6 
38.0 
7.6 
20.0% 
Marketing costs 
35.3 
36.5 
(1.2) 
(3.3%) 
Property costs and depreciation 
48.1 
45.4 
2.7 
5.9% 
Energy costs 
8.6 
7.9 
0.7 
8.9% 
Other 
33.0 
33.8 
(0.8) 
(2.4%) 
Core Group operating expenses  
390.6 
375.8 
14.8 
3.9% 
Acquisitions  
62.5 
14.9 
47.6 
 
Disposals 
3.7 
8.9 
(5.2) 
 
Group Net Underlying Operating 
Expenses 
456.8 
399.6 
57.2 
 
Operating expenses as a % of 
Revenue 
9.7% 
9.9% 
 
 
(0.2%) 
 
Reported underlying operating expenses of £456.8m, increased by £57.2m compared to the 
year ended 28 February 2023.  Dealerships acquired or sold in the period since 1 March 2022 
generated a net £42.4m of this increase.  Underlying Core Group operating expenses 
therefore grew, by 3.9%, (£14.8m) compared to last year.  Vitally, operating expenses as a 
percentage of revenue fell to 9.7% (FY23: 9.9%) despite obvious inflationary pressures.  
The largest operating cost of the Group is salary costs, which have increased by £5.8m 
(2.7%) in the Core Group, compared to last year.  Salary costs shown in operating expenses 
exclude the productive cost of the Group’s aftersales technicians, which are included in cost 
of sales.  Much of increase in salary costs is the result of the Group’s success in reducing 
outstanding vacancy levels in the Year and the impact of the investment in the Group’s 
Accident and Smart repair business.  Salary changes, such as the impact of the minimum 
wage were broadly offset by reduced commissions and bonus payments because of reduced 
retail volumes delivered in the Year and by lower profitability reducing management bonuses.  
The cost of the Core Group’s demonstrator and courtesy vehicle fleet, included within vehicle 
and valet costs, increased by £6.7m in the Year.  The improving supply position and 
expanding product ranges meant a return to increased demonstrator requirements mandated 
by Manufacturers.  The Group also applied in the Year increased vehicle depreciation rates, 
reflecting the price correction in the wholesale vehicle market in the Year, to ensure that 
vehicle carrying values on de-fleet are appropriate.  BEV and Premium vehicles, in particular, 
required higher write-down rates. 
The Group reduced its core marketing costs principally as a result of fewer used vehicle 
events undertaken in the Year.  These savings were delivered whilst further enhancing the 
awareness of the Group’s brands.  Return on investment is a priority for all marketing spend 
with a focus on increasing its effectiveness, especially in the digital space, maximising 
conversion, and a renewed focus on retention rather than conquest activity.   
 

Financial Review (continued) 
30 
Vertu Motors plc (Company Number: 05984855)  
Operating Expenses (continued) 
As anticipated, energy was a significant cost headwind for the Group in the first half of the 
financial year.  Successful execution of the Group’s energy purchasing strategy, efforts to 
reduce usage along with the softening in the market price of electricity meant that Core Group 
energy costs grew just £0.7m over the Year.  The Group reduced gas and electricity 
consumption by 2.0% on a total basis compared to FY23.  The Group completed its 
investment in LED Lighting and solar panel installation totalling £2.8m in FY24.  A total of 41 
of the Group’s dealership now have roof solar installations.  5.9% of the Group’s total 
electricity requirements were self-generated in FY24 by this onsite clean solar energy, with 
this figure expected to exceed 10% in FY25 as the full year benefit of the installations comes 
through. 
Other costs were tightly controlled delivering a £0.8m saving in the Core Group compared to 
prior year. 
 
Non-underlying operating expenses  
FY24 
FY23 
FY24 Var 
to FY23 
£'m 
£'m 
£’m 
Redundancy costs 
0.9 
- 
0.9 
Lease surrender premium 
(0.8) 
- 
(0.8) 
Impairment charges 
0.1 
1.5 
(1.4) 
Share based payments charge 
2.5 
2.1 
0.4 
Amortisation 
0.5 
0.5 
- 
Acquisition fees 
- 
2.7 
(2.7) 
 
3.2 
6.8 
(3.6) 
The Group undertook a strategic review of aftersales collection and delivery services at the 
start of the Year.  Customer charges for this service were introduced or increased, to match 
the cost of provision more closely.  The number of employed drivers was also significantly 
reduced in order to match reduced demand levels.  This led to a one-off redundancy cost in 
the Year of £0.9m.  
The Group purchased the freehold interest in its Derby multi-site operation in FY23.  A 
premium was received in the Year in respect of the remaining lease obligation from the 
intermediate landlord. The premium received has been included in non-underlying items due 
to its one-off nature and size. 
Net Finance Charges 
Net finance charges are analysed below: 
FY24 
FY23 
FY24 Var 
to FY23 
£’m 
£’m 
£’m 
New vehicle Manufacturer stocking interest 
8.2 
3.4 
4.8 
Mortgage Interest 
6.2 
1.4 
4.8 
Interest on bank borrowings 
3.8 
1.7 
2.1 
Used vehicle stock funding interest 
1.1 
0.8 
0.3 
Interest on lease liabilities 
3.5 
3.5 
- 
Interest income 
(1.3) 
(1.3) 
- 
Net Finance Charges 
21.5 
9.5 
12.0 
The Group saw a significant increase in interest charged by Manufacturers on funded new 
vehicle inventory.  This increase was due to increased interest rates being charged as 
successive base rate rises took effect, increased average prices of new vehicles in the 
pipeline and an easing of supply of new vehicles in some franchises so extending the pipeline 
consigned.  The trend was exacerbated in some franchises by reduced interest free stocking 
periods offered by Manufacturers which resulted in a cost transfer to retailers.   Total Group 
new vehicle stock as at 29 February 2024 was £516m (2023: £427m), up 21%. 
 
 
 

Financial Review (continued) 
31 
Vertu Motors plc (Company Number: 05984855)  
Net Finance Charges (continued) 
Interest on bank borrowings and mortgages increased due to the additional facilities drawn for 
the acquisition of Helston Garages in December 2022 as well as the impact of increased base 
rate applicable to the borrowing.  To minimise the interest rate risk to the Group, derivative 
contracts have been entered into.  The Group has secured an interest rate cap contract over 
£50m of mortgage borrowing capping the underlying rate (excluding the applicable margin) to 
a maximum of 4.50%.  In addition, in respect of the RCF, an interest rate swap over £30m of 
borrowing has been entered into, fixing the underlying SONIA rate charged at 4.42% until 
March 2025.  
Pension Costs 
The Group has a closed defined benefit scheme. The last actuarial valuation of the scheme 
was performed as at 5 April 2021.  This valuation showed the scheme had a funding surplus, 
with no contributions required from the Company to meet the cost of accrued benefits.  
Expenses are also met by the scheme.  No contribution payments are therefore expected for 
the accounting period beginning 1 March 2024.  
The scheme invests in an LDI portfolio which aims to fully hedge the scheme’s interest rate 
and inflation risk to maintain this fully funded position. 
On the accounting valuation basis, the scheme is in surplus.  A reduction in the surplus arose 
over the Year relating to movements in the applicable inflation assumptions.  Overall, a net 
actuarial loss of £0.7m was recognised in the Statement of Comprehensive Income for the 
Year.  The accounting surplus on the scheme decreased to £2.5m as at 29 February 2024 
(2023: £3.2m). 
Tax Payments 
The Group’s underlying effective rate of tax for the Year was 25.0% (FY23: 19.5%).  The 
overall effective tax rate, increased to 25.6% (FY23: 21.3%) as a result of the increase in the 
corporation tax rate applied in the Year. The total tax charge for the Year increased to £8.9m 
from £6.9m.  The Group continues to be classified as ‘low risk’ in a recent review by HMRC 
and takes a pro-active approach to minimising tax liabilities whilst ensuring it pays the 
appropriate level of tax to the UK Government. 
Cash Flows 
Free Cash Flow of £57.0m (FY23: £54.3m) was generated in the Year: 
FY24 
FY23 
FY24 Var 
to FY23 
£'m 
£'m 
£’m 
Operating profit 
56.0 
42.0 
14.0 
Depreciation, amortisation, share based 
payments & other 
37.5 
34.1 
3.4 
Movement in working capital 
16.7 
23.7 
(7.0) 
Interest and tax payments 
(26.2) 
(19.0) 
(7.2) 
Net Cash Inflow from operating activities 
84.0 
80.8 
3.2 
Sustaining capital expenditure 
(12.4) 
(10.3) 
(2.1) 
Proceeds from sale of property, plant and 
equipment 
3.6 
- 
3.6 
Lease principal repayments 
(18.2) 
(16.2) 
(2.0) 
Free Cash Flow 
57.0 
54.3 
2.7 
Net cash inflow from operating activities benefited from a cash inflow of £16.7m from a 
reduction in working capital (FY23: £23.7m).  The movements in working capital which 
resulted in this cash inflow were: A reduction in the Group’s used vehicle inventory which 
generated a £12.6m inflow.  An £11.6m inflow arose from an increase in creditors, this 
represented increased activity in the Group’s businesses, including ancillary businesses such 
as Aceparts, Vansdirect and in the Group’s used vehicle procurement business together with 
an increase in VAT recoverable on certain new vehicle inventory.  These two inflows were 
partially offset by a £7.5m outflow in respect of an increase in trade receivables, arising from 
increased Fleet and Commercial vehicle sales in the Year. 
 

Financial Review (continued) 
32 
Vertu Motors plc (Company Number: 05984855)  
Cash Flows (continued) 
In addition to the above movements in working capital, the Year saw a significant increase in 
new vehicle inventory, matched by an equivalent increase in Manufacturer funding shown 
within creditors, thus having no impact on cash flow overall.  This £94.0m movement 
comprised an increase of new vehicle inventory in the pipeline of approximately £53.0m, a 
£33m increase in tactical registrations of vehicles purchased to supply the Group’s fleet and 
commercial vehicle operations and an £8m increase in demonstrator vehicles. 
Financing and Capital Structure 
The Group has a balance sheet with shareholders’ funds of £353.4m (2023: £341.4m) 
underpinned by a freehold and long leasehold portfolio of £311.8m (2023: £306.6m) and net 
debt (excluding lease liabilities) of £54.0m as at 29 February 2024.  The Group’s conservative 
financing and capital structure resulted in a strong tangible net assets position of £235.0m as 
at 29 February 2024, representing 70.5p per share.  
The Group has a committed acquisition debt facility of £93m taken out in December 2022 for 
three years with the option to extend for a further two years.  During the Year, this facility was 
extended for the first of the two additional years out to December 2026.  £44m of this 
committed facility was drawn as at 29 February 2024 with £49m therefore available undrawn.  
The Group operated comfortably within all covenants during the Year.   
The Group also has long term debt funding in the form of 20-year mortgages totalling £81.5m 
provided by BMW Financial Services (‘BMW FS’).  The mortgages are amortising facilities 
with annual repayments of capital of £4.3m. 
The Group makes use of used vehicle stocking loans provided by third party banks, subject to 
interest and secured on the related used vehicle inventories.  While, during the Year, there 
was some utilisation of the facility, as at 29 February 2024, no amounts were drawn in this 
facility.  The Group has a £50.0m facility under these arrangements and held £163.0m of 
unencumbered used vehicle inventory at 29 February 2024. 
Capital Allocation 
Consideration of capital allocation is central to the Board’s decision making.  The Board 
believes that the Group’s funding structure should remain conservative and that the 
application of the Group’s debt facilities to fund activities or acquisitions which meet the 
Group’s hurdle rates for investment, will enhance return on equity and increase cash profits in 
the future. 
The Group spent £6.0m on acquisitions during the Year, invested £9.2m in multi-franchising 
or the expansion of capacity at existing dealerships and made a one off investment in solar 
panels of £2.4m, collectively ‘expansion capex’.  These cash outflows are excluded from 
sustaining capital expenditure utilised in the calculation of Free Cash Flow. 
Cash returns to shareholders in the form of dividends are an important part of the Company’s 
capital allocation decision making process and remain a priority for the Board.  The Group 
applies a dividend policy of dividends being covered three to four times by adjusted diluted 
earnings per share.  An interim dividend of 0.85p per share was paid in January 2024.  The 
Board recommends a final dividend in respect of the year ended 29 February 2024 of 1.50p 
per share to be approved at the Annual General Meeting on 25 June 2024.  This dividend will 
be paid, subject to shareholder approval, on 26 July 2024.  The ex-dividend date will be 27 
June 2024 and the associated record date 28 June 2024.  This final dividend brings the total 
dividend in respect of FY24 to 2.35p per share (FY23: 2.15p), an increase of 9.3%.  Against 
adjusted, fully diluted EPS of 7.83p this dividend is covered 3.3 times in line with the Group’s 
stated policy of 3-4 times. 
During the Year, the Group purchased 11,343,372 shares for cancellation, representing 3.3% 
of opening total issued share capital, for £7.5m.  The Board believes that this is an 
appropriate use of capital and will continue a programme of Buybacks as a relevant element 
of returns to shareholders, alongside dividend payments.  Authority is held for a further £3m 
buyback programme to be appropriately deployed.  £7.8m was spent on dividends paid, 
representing the final dividend in respect of the year ended 28 February 2023 and interim 
dividend in respect of the Year.  
 
 

Financial Review (continued) 
33 
Vertu Motors plc (Company Number: 05984855)  
Capital Allocation (continued) 
The Group also deploys capital on its extensive franchised dealership network, expending 
£24.0m on asset additions in FY24.  This included £11.6m of non-sustaining ‘expansion 
capital expenditure’ increasing Group capacity to generate revenues. The balance of £12.4m 
is considered sustaining capital expenditure.  For FY25, sustaining capital expenditure is 
anticipated to be approximately £18.0m, which includes some redevelopment projects to meet 
revised Manufacturer standards which do not necessarily increase Group capacity.  A further 
£13.8m of expenditure is anticipated in respect of expansion capital expenditure.  This high 
level of activity includes the cost of land purchases to provide additional vehicle compounding 
for certain of the Group’s dealerships.  The category also includes the build costs of the Ayr 
Toyota dealership and the expansion of the Group’s Toyota dealership in Chesterfield.  The 
Group has surplus property assets with disposals in FY25 expected to generate cash 
proceeds of c.£10m, £0.8m of which has already been received after 29 February 2024. 
 
Karen Anderson, CFO

Environmental, Social and Governance 
34 
Vertu Motors plc (Company Number: 05984855)  
The Group recognises the reporting recommendations across the four core elements of the 
Task Force on Climate-Related Financial Disclosures (‘’TCFD’’) in relation to governance, 
strategy, risk management, and metrics and targets. 
Governance 
Governance around the Group’s response to climate change, providing oversight on climate-
related risks and opportunities and the assessment of progress on actions required in 
response is embedded within the Group’s risk management processes set out on page 46.   
The Board is responsible for the identification of risks and setting the strategic objectives of 
the Group.  The CEO, Robert Forrester, oversees sustainability and communicates with our 
stakeholders, the Board and management about the Group’s action plan and progress.  The 
COO, and head of the Group’s Compliance Committee, David Crane, oversees supplier 
matters and communicates to the Board on regulatory changes in response to climate change 
and their potential impact on the Group.  The CFO, Karen Anderson, provides reporting on 
progress towards the Group’s sustainability goals and oversees the assessment and 
monitoring of climate-related risks. 
The Audit Committee’s key responsibilities include monitoring the Group’s risk management 
process and systems of internal controls.  The Compliance Committee is responsible for 
Compliance and Whistleblowing.  An internal Efficiency Committee, comprising the Executive 
Directors and senior management of the Group focuses on the delivery of cost saving 
initiatives, such as energy reduction, reduction in resources used by the Group and 
sustainability.  Regular colleague forums also take place throughout the Group’s network and 
feedback is requested on climate related issues. 
Strategy 
The Group has long recognised that, whilst the primary objective for the business is to 
generate long-term sustainable profit and cash flows, this will only be achieved by serving a 
need society has and to meet this by adding value to the communities it serves.  The Mission 
of the Group is ‘to provide an outstanding customer motoring experience through honesty and 
trust’.  The Group’s values, which are at the heart of its culture, show that the Group always 
aims to do the right thing by our colleagues, and wider stakeholders.  The Group recognises 
the importance of local communities, the value of collaboration and the power of working 
together.  All of these will be vital in our collective ability to tackle some of the complex 
national, social, environmental and economic problems that we face.  The Group will play its 
part to secure its future and the future of the society it serves. 
Risk Management 
The Group’s risks associated with climate change have been identified and are set out on 
page 50. 
Metrics and targets 
Key metrics in respect of the Group’s sustainability programme are set out on pages 35 and 
36.  
 
 

Environmental, Social and Governance (continued) 
35 
Vertu Motors plc (Company Number: 05984855)  
Sustainability initiatives 
The Group has a track record of making a positive contribution to its colleagues and to the 
communities we operate in, as well as a commitment to minimise cost and maximise 
efficiency to ensure resources are not wasted.  The Group launched its ‘Driving Sustainability’ 
strategy in April 2021, based around three strategic sustainability goals: 
1. Work with our Manufacturer partners to provide increasingly sustainable choices for 
customers 
2. Reduce the environmental impact of our business 
3. Care for our colleagues and support our communities 
These sustainability goals have been mapped to the United Nations (‘UN’) Sustainable 
Development Goals (‘SDG’) to show how we are contributing.  We have ambitions to improve 
and therefore targets to achieve this are also shown against each of our sustainability goals. 
Sustainability Goals 
 
Work with our Manufacturer 
partners to provide 
increasingly sustainable 
choices for all customers 
Goals 
Increase the share of the 
Group’s sales of alternatively 
fuelled vehicles by a minimum 
30% each year to 2030 
Maintain our position as the 
UK’s largest supplier of vehicles 
to the Motability fleet  
Link to SDG 
 
 
 
Reduce the environmental 
footprint of our business 
Goals 
Deliver an annual 10% like-for-
like reduction in the energy the 
Group draws from the national 
grid  
70% of all dry waste to be 
recycled by 2025 
25% of the corporate fleet to be 
alternatively powered by 2025 
Link to SDG 
 
 
 
Care for our colleagues and 
support our communities 
Goals 
At least 90% of Colleagues to 
agree that the Group is a great 
place to work 
Continue to support causes 
local to our dealership network 
applying a central support 
budget of £150,000 per annum 
Link to SDG 
 
 

Environmental, Social and Governance (continued) 
36 
Vertu Motors plc (Company Number: 05984855)  
Progress toward Sustainability Goals 
Work with our Manufacturer partners to provide increasingly sustainable choices for all 
customers 
 
Like-for-like the Group grew its sales of new retail battery electric (BEV) and 
hybrid vehicles by 1.0% in FY24.  BEV and hybrid vehicle sales represented 
27.1% of the Group’s total new retail vehicle sales in FY24 compared to 
27.7% in FY23. 
The Group continues to operate the largest Motability fleet in the UK. 
Reduce the environmental footprint of our business 
 
The Group has maintained a strong focus on the reduction of energy used in 
its operations in FY24.    
The Group advanced its ‘War on Waste’ programme during the financial year.  
This programme highlights the importance of reducing energy wastage and 
helped the Group to deliver a like-for-like decrease in electricity usage across 
the business despite an increase in both the size and use of BEV charging 
Infrastructure.  In FY24 the Group invested £2.4m in solar panel installations 
across 41 Group locations, these will provide 10% of the Group’s electricity 
requirements in the first full year post installation.  Energy usage data is 
shared across the Group and energy management reviews, and audits 
provide support to those sites where the potential for reduction in energy use 
has been identified.  
The Group has a commitment to renewable energy procurement and ended 
the year with 100% of energy purchased directly from the grid procured from 
Certified Renewable Green certified clean means of generation (i.e. wind, 
solar or hydro plants). 
Emissions associated with transportation have increased, with an increased 
volume of fuel consumed over the financial year, this is due to increased 
operational and business travel as the business continues to return to pre-
covid operational levels. 
The carbon intensity of the Group’s operations has seen an overall 9.09% 
decrease year-on-year.   
In FY24 smart water meters were fitted to those dealerships consuming the 
most water.  This allows the monitoring of water consumption half hourly, so 
potential water leaks, both internally and externally, can be detected quickly 
and resolved. 
The Group recycled 61% of its dry waste on site in FY24.  
Care for our colleagues and support our communities 
 
In a recent pulse survey of all Group colleagues, 72.7% of respondents 
agreed that the Group is a great place to work.  The Group’s colleague 
engagement strategy continues to provide opportunities for improvement in 
this score. 
The Group centrally supported communities by over £300,000 in FY24 with 
some of those benefitting from this support highlighted in the following 
‘community’ section.  
Responsible Sourcing 
All of the Group’s business locations are situated within the UK and operate in strict 
compliance with all applicable labour relations laws.  We have no presence, either directly or 
via sub-contractors, in any areas which present a material risk of the exploitation of men, 
women or children in the workplace.  We work with vehicle manufacturers and other suppliers 
who manage their supply chains in a responsible way.  The Group’s modern slavery 
statement is published on the Group’s website, at https://investors.vertumotors.com/.  

Environmental, Social and Governance (continued) 
37 
Vertu Motors plc (Company Number: 05984855)  
Environmental Management 
The Group’s strategy on environmental matters is to ensure legal and regulatory compliance 
as well as seeking to manage costs and usage through effective resource allocation.  Half 
Hourly energy usage data and purchasing monthly usage data is monitored to highlight areas 
of potential wastage for attention, as well as providing a firm benchmark for energy and water 
usage reduction activities.  Energy audits have been carried out in a sample of the Group’s 
dealerships identifying potential savings. The Group targets 70% of dry waste to be recycled 
at source and has also set a 15% reduction in paper usage and printing target to be delivered 
in FY25. 
Energy and Emissions Reporting 
This table below summarises the Group’s energy usage, associated emissions, energy 
efficiency actions and energy performance under the government policy Streamlined Energy 
& Carbon Reporting (SECR). This is implemented by the Companies (Directors’ Report) and 
Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.  
Government Emissions Factor Database 2023 version 1.1 has been used, utilising the 
published kWh gross calorific value (CV) and kgCO2e emissions factors relevant for the 
reporting period, being the year ended 29 February 2024. 
Estimations to cover missing billing periods for properties were calculated on a kWh/day pro-
rata basis at the meter level.  These full-year estimations were applied to five electricity 
supplies and six gas supplies. All estimations equated to 4.00% of reported consumption. 
The table below includes total energy consumption (reported as kWh) and greenhouse gas 
emissions for the sources required by the regulations, along with the Group’s intensity ratio. 
  
 
Natural Gas & 
Other Fuels 
 
Electricity 
 
Transport 
 
Total 
2024 Carbon and Energy Consumption 
kWh 
26,993,845 
27,009,947 
47,201,064 
101,204,856 
tCO2e 
4,967 
5,593 
10,738 
21,298 
2023 Carbon and Energy Consumption 
kWh 
28,954,281 
29,028,884 
38,232,241 
96,215,406 
tCO2e 
5,303 
5,614 
8,897 
19,814 
Y0Y Percentage 
Change (tCO2e) 
 
(6.34%) 
 
(0.37%) 
 
20.69% 
 
7.49% 
Carbon Intensity Metric (tCO2e/Revenue) 
2024 
1.05 
1.18 
2.27 
4.50 
2023 
1.33 
1.40 
2.22 
4.95 
YoY Percentage 
Change 
 
(21.05%) 
 
(15.71%) 
 
2.25% 
 
(9.09%) 
Total emissions for the Group have increased, because of the growth in the Group through 
acquisitions completed in FY23 and FY24.  Despite this growth in the number of Group 
locations, a decrease in location-based emissions associated with electricity, natural gas, and 
other fuel consumption was delivered compared to FY23.   
 
 
 
 
 
 
 

Environmental, Social and Governance (continued) 
38 
Vertu Motors plc (Company Number: 05984855)  
Community 
As the Group has continued to expand, so has the scope of its involvement in the community 
as part of our wider corporate and social responsibility strategy and Group sustainability 
goals. 
The projects the Group’s chosen to support reflect the diversity and depth within the business, 
and also the desire our colleagues have to be an active part of the communities served by 
their dealership. During the year to 29 February 2024, the Group’s community activities have 
included: 
Great Christmas Raffle: 
The Group supported the Great Christmas Raffle again by donating a 23-Reg Toyota Aygo X. 
Over the last four years, the raffle has raised more than £200,000 for over 100 different 
charities across the UK. The many worthy causes included in the raffle had seen fundraising 
depleted as a consequence of the pandemic, in addition to them combatting inflation and the 
rising cost of living.  
St. Oswald’s Hospice: 
Another charity that the Group has continued to support through the donation of a car was St 
Oswald’s Hospice, who provide outstanding, specialist and expert care to adults and children 
with life-limiting conditions. This year, the donation of a 23-Reg Hyundai i10 helped to raise 
over £40,000. St Oswald's Hospice has now raised a remarkable total of £1.45 million over 
the years in running its Big Car Raffle, making a huge difference to their operation. 
Vertu Motors Arena naming rights: 
Vertu Motors is proud to continue its support of the Newcastle Eagles Foundation, a charity 
very much at the heart of their local community. Vertu Motors’ naming rights sponsorship of 
the Eagles Arena, in Newcastle upon Tyne, helps the Foundation to continue delivering vital 
services to the local community with the venue acting as both a sports arena and community 
centre. 
Wolverhampton Project: 
The Group has long been a supporter of Wolverhampton’s Churches 4 Positive Change 
charity, previously aiding the launch of the Back To Eden Project, which included more than 
ten allotments that serve to combat health inequalities and support mental wellbeing, 
particularly for members of the local African Caribbean community. The Group has since 
supported a year of events and conferences designed to promote community cohesion, 
including a summer BBQ & family sports day, which was attended by more than 3,000 local 
people, in addition to the charity’s Civic Engagement Youth Conference, which aims to offer 
young people civil opportunities and organically develop a new generation of local leaders. 
Yorkshire Cricket Foundation: 
The Group has supported the Yorkshire Cricket Foundation, which delivers a number of 
community projects across the County, with both monetary support and provision of a 17-
seater minibus. The Group’s support this year also assisted with the expansion of the Club’s 
college facilities, with the installation of an on-site gym for students. Vertu Motors helps the 
Foundation deliver its vital work in the areas of education, health and wellbeing, participation 
and heritage. 
Burnley FC in the Community: 
The Group supports Whitehough Outdoor Centre, which is operated by the Burnley FC in the 
Community charity. The Centre offers outdoor education opportunities for both young people 
from local disadvantaged communities and those with special educational needs, as well as 
groups like the Burnley Veterans. With energy bills rising steeply in recent months, the 
running costs of the Centre have almost doubled. The Group supports operational costs of 
the Centre, and the general maintenance of the facility so it may continue to benefit its 
visitors. 

Environmental, Social and Governance (continued) 
39 
Vertu Motors plc (Company Number: 05984855)  
Community (continued) 
Sunderland AFC Mental Health Hub: 
Vertu Motors continues to support Sunderland AFC’s Mental Health Hub, the first of its kind in 
the UK, provided by Sunderland’s Branch Liaison Council and Washington Mind. The Mental 
Health Hub offers a free, informal and confidential drop-in service for home and away 
supporters on SAFC home matchday. Based at the club’s Beacon of Light, the service is 
hosted by trained counsellors to support fans in a relaxed and welcoming environment. 
Dunston Silver Band: 
The Group continues to back Dunston Silver Band and Dunston Silver Youth Band, as they 
build back following the pandemic and rising cost of living. Our support facilitates the bands’ 
operations, including covering rent expenses for the Dunston Community Centre and 
professional conductor's fees. The partnership aims to promote the enduring power of music 
within the local community; the bands have been a source of joy, entertainment, and cultural 
enrichment since 1908. 
English Football League (EFL) Community Outreach: 
The Group’s new partnership with the EFL has provided the opportunity to support a huge 
and diverse range of community initiatives across England and Wales, through their 
relationships with their local football clubs. For each round of fixtures in the Bristol Street 
Motors Trophy, we have provided the home team with complimentary tickets to be gifted to a 
programme of their choosing, enabling people from a wide cross-section of the community to 
attend fixtures. 
Other: 
The Group’s Dealerships have also been busy supporting their local communities, including 
sponsorship of grassroots sport, donations and fundraising for food banks and community 
groups. 
Some examples include Bristol Street Motors Bolton Ford’s Green Christmas Appeal, an 
initiative set up by the dealership to promote sustainability along with raising vital funds for 
their local community. Derby Renault Dacia ran a shoebox appeal, with all donations going to 
children in Ukraine, Moldova, Georgia, Bosnia, and Romania. Sunderland Vauxhall supported 
two young local gymnasts with a donation towards their competition costs, which culminated 
with them becoming European Champions.  
Vertu Volvo Taunton further supported Somerset Cricket’s Museum to help with their website 
development, whilst Vertu Sunderland MINI raised over £1,300 for Children’s Cancer North 
through their MINI Big Love Campaign. Vertu Bolton Jaguar Land Rover is a patron of Bolton 
Lads and Girls Club, which offers sports, arts, mentoring and community outreach to around 
3,500 young people in Bolton, and took them on a thrilling Land Rover Experience Day.  
Macklin Motors Toyota Glasgow supported Darnley School’s 6-week employability 
programme, designed to ignite the creative and entrepreneurial spirits of local nine-year-old 
pupils. 
The above are just a few examples of dealership community support throughout the Group, 
whilst colleagues in head office at Vertu House have also been involved in charitable 
initiatives, most notably with a football match that saw Vertu and Rotterdam House go up 
against Digital House to raise funds for automotive industry charity BEN as well as Mind.  

Health and Safety 
40 
Vertu Motors plc (Company Number: 05984855)  
A consistent Group-wide approach is taken with regards to Health and Safety and 
environmental matters.  A Health and Safety Committee meets monthly to consider all 
aspects of our Health and Safety performance, including reviewing any incidents, and 
considering how to spread best practice across the Group.  All line managers receive 
comprehensive, externally provided training to ensure they understand relevant legislation 
and the scope of their responsibility in this critical area.  There are clear lines of responsibility 
which are communicated to all colleagues.   
The General Manager is the main responsible individual at each dealership for all Health and 
Safety matters, supported by a dealership Health and Safety Co-ordinator.  A Group Health 
and Safety Manager is responsible for monitoring compliance with Health and Safety systems 
and providing support and advice to the General Managers, as well as continually assessing 
the quality of our systems, outputs and recommending improvements.  The Health and Safety 
Committee also reports monthly to the Board, and key findings are communicated regularly to 
Senior and General Managers to retain a focus on Health and Safety matters. 
Our Health and Safety Dashboard, which focuses on key risk areas within the Dealerships, is 
a cornerstone of our processes with consistent reporting on any shortfalls being provided to 
the Board. This has allowed us to quickly identify any locations where the required level of 
concentration on this critical area is falling short and allows us to generate corrective actions. 
In order to manage the Health and Safety risk involved in driving, telematics devices are fitted 
into the cars of the Group’s younger drivers, as they are our largest risk population, and this 
system gives us real time reporting on driver behaviour.  
Group locations receive an independent external audit carried out without prior warning, to 
assess adherence to our Health and Safety Operating System. This year we have raised the 
pass mark on this audit from 80% to 85%. The results of these audits continue to be 
encouraging with most Dealerships scoring very highly, and only a small number of failed 
audits which result in a follow-up audit with the pass mark raised again to 90%.The audit 
output also provides a list of improvements to be addressed at each dealership and attending 
to these will again raise the bar on delivering a safe environment for Customers and 
Colleagues.  
 

Colleagues  
41 
Vertu Motors plc (Company Number: 05984855)  
Engaging our Colleagues 
The engagement and development of our colleagues is one of the Group’s core strategic 
objectives and a significant amount of focus is placed on this subject across the business at 
all levels, including at both operational and PLC Board level. Colleague based metrics 
measuring our success in these areas feature consistently in our annual Vision and in both 
operational and PLC Board meetings. 
The Group seeks to create a welcoming culture and an inclusive environment within which 
colleagues feel valued and can fulfil their individual potential. The Group provides several 
structured development pathways at all levels for those who wish to develop their career. 
Recruitment activity is designed to attract talent from a wide range of backgrounds and our 
internal talent development programmes are structured to open up opportunity to ensure that 
all colleagues have equal prospects to progress within the Group, irrespective of background. 
This approach maximises our ability to attract a diverse range of talent and to develop 
sufficient colleagues to support the Group’s growth strategy. Structured and regularly 
deployed Colleague engagement and feedback programmes are in-place and are working 
well, ensuring that colleagues have a voice and this it is represented at a senior level. 
The Board seeks to create an environment within which every colleague understands the 
impact they can have on the business, feels valued and knows that they will be rewarded and 
recognised for their contributions. 
Colleague Communication 
The Group is committed to providing colleagues with information on matters of interest to 
them on a regular basis.  Individual achievement is recognised publicly and privately to 
reinforce behaviours in line with the Group’s Values and Mission Statement.  ‘Working 
together’ is vital when developing a successful team and at the very heart of this is good 
communication.   
The Group utilises many formal and informal channels to achieve this.  For example, the CEO 
produces regular vlogs and blogs and regular updates are emailed to colleagues relating to 
Group initiatives, benefits and news. These are posted onto the Group wide intranet site 
and/or included in monthly Team Briefs which are held in each of our businesses every 
month.  Each General Manager is responsible for delivering these monthly Team Briefs, 
updating colleagues on relevant issues impacting the Group, their franchised operating 
division and the dealership. These meetings seek to reinforce the Group’s values and 
contribute to the creation of a Group culture. Colleague recognition and the benefits and 
support services available to them feature in these briefings. These are supported by regular 
video updates on key colleague and franchise related matters by members of the operational 
board.  
Colleague Satisfaction Surveys 
A key strand of our workforce engagement strategy is the delivery of an annual 
comprehensive Colleague Satisfaction Survey which takes place in October each year. This 
provides colleagues with the ability to provide feedback on a wide range of subjects. The 
annual survey is followed-up with two shorter pulse surveys which take place in February and 
June each year.  
In October 2023, 72.6% of colleagues participated in the annual survey maintaining the 
participation rate achieved in 2022. 85.9% of colleagues confirmed that they would 
recommend the Group as a great place to work (2022: 86.2%). In the annual survey, 
Colleagues have the opportunity to answer a comprehensive list of questions that allow us to 
identify areas of strength and areas for development across every aspect of the business 
from their understanding of the Group Vision and objectives, how they feel about their pay 
and reward level to how well we train and develop and whether or not management live the 
Group Values. Colleagues can also provide free text feedback which is exceptionally valuable 
in helping us improve their experience. All feedback is gathered anonymously and trust in the 
survey is high. 
The results of every survey are reviewed at PLC and operational board level, dealership level 
managers receive the results relevant to their businesses. Areas of opportunity for 
improvement are identified and where relevant, action plans and management focus is 
specifically targeted to deliver on these plans.  

Colleagues (continued) 
42 
Vertu Motors plc (Company Number: 05984855)  
Engaging our Colleagues (continued) 
Colleague Engagement Meetings 
A non-executive member of the Board (Pauline Best) undertakes the role of Workforce 
Engagement Director. Working closely with the Group HR Director, Pauline guides our 
workforce engagement strategy to ensure that the views and concerns of colleagues are 
adequately represented and considered by the PLC Board and the senior executive 
management team, particularly when they are making decisions that could affect the 
workforce.  Suitable and effective feedback is provided to the workforce on what steps have 
been taken to implement their ideas or address and concerns.  
A key strand of the workforce engagement strategy involves quarterly colleague engagement 
meetings which are held in every business across the Group. These meetings follow a 
standard format and are delivered by the General Manager (with the support of the HR 
department where required). These meetings are attended by elected colleague 
representatives and focus on how the Group can deliver a great place to work for colleagues 
and the Groups sustainability initiatives.   
The Workforce Engagement Director and Group HR Director also hold multiple colleague 
feedback sessions around the Group. These include elected colleague engagement 
representatives to give their feedback on the Group Colleague Satisfaction Survey results and 
any other issues that are concerning colleagues.  
The Groups workforce engagement strategy links closely to the 'Driving Sustainability' ESG 
strategy to ensure that colleagues are engaged with, and able to have an impact on, the wider 
Group strategy in these areas, including discussions around the Group’s ‘War on Waste’ 
programme. 
Colleague feedback is collected, considered and progressed to the operational board and 
Board where specific time is allocated to consider it.  
Colleague Recognition Programmes 
The Group operates several different formalised colleague recognition programmes.  These 
are intended to recognise and reward talented and committed individuals at all levels who 
deliver results and support the Values and culture of the business.   
One of the cornerstones of this strategy is The Masters Awards. This non-management 
recognition programme is specifically designed to identify and recognise colleagues for their 
exceptional personal performance or contribution. There are several different types of award 
category, ranging from individual performance-based awards, designed to identify high 
performers in specific fields, quality based awards, where achievement of high standards (i.e. 
generating positive customer outcomes) is recognised, and all-round behaviour and 
contribution awards. This approach facilitates engagement through competition as well as 
identifying those making valuable contributions to the culture and performance of the Group in 
other ways. Our Divisional Colleague of the Year category identifies one winning colleague 
from each of our operating divisions based on nominations from colleagues. Colleagues 
throughout the Group can nominate their non-management co-workers for awards linked to 
performance, demonstration of the Group’s Values or for any other notable reason.  This 
approach generates a dealership colleague of the year winner and one of these colleagues 
wins the divisional award. All non-management colleagues have the ability to win one of these 
awards. These awards reinforce the Group’s culture through the recognition of those 
behaviours which exemplify the Values and the colleagues who go above and beyond to 
deliver an outstanding level of personal performance.  
The CEO Management Awards, announced each December recognise high performing 
managers for their outstanding leadership performance.  These awards are linked directly to 
excellence in managers delivery against the Group’s annual Vison.  
Within our dealerships and in our support centres in Gateshead, a Colleague of the Month 
Award is delivered each month as part of the Team Brief. 
 
  

Colleagues (continued)  
43 
Vertu Motors plc (Company Number: 05984855)  
Engaging our Colleagues (continued) 
Colleague Recognition Programmes (continued) 
The Group also recognises colleagues with long service, with specific recognition for those 
reaching key milestones such as 10, 15, 20 and even 60 years within the Group.  This 
recognition programme includes celebratory social events, which bring together long-serving 
colleagues and the Group’s senior management team as a thank you for their commitment.  
These colleague award programmes are designed to reward and reinforce behaviours 
underpinning both Group financial performance and other strategic objectives including the 
delivery of an outstanding customer experience.  
In order to develop a culture that is positive and contributes to the Group performance, seven 
core values are used extensively in the business to signpost desired behaviours.  These are 
as follows:   
Values 
• Passion 
We are proud of our Company and dedicated to its purpose.  We are enthusiastic, enjoy 
challenges and are eager for success. 
• Respect 
We are friendly and courteous in all our relationships with colleagues, customers, and 
suppliers. 
• Professionalism 
We are reliable and consistent, and we excel in the standards and presentation of our 
people, products and premises. 
• Integrity 
We are trustworthy and honest in all that we say and do and take responsibility for our 
own actions. 
• Recognition 
We appreciate the endeavours of our colleagues.  We praise their achievements and 
enjoy celebrating their success. 
• Opportunity 
We have a vision of what can be achieved and provide colleagues with personal 
development, supportive training and exciting career progression.   
• Commitment 
We are all determined to achieve total customer satisfaction by providing a service built 
on trust. 
Diversity and Inclusion 
The Group is focused on the attraction, recruitment and development of colleagues who 
embody what we call the five unteachable attributes, namely, Character, Attitude, Energy, 
Drive and Talent, irrespective of background.  Our recruitment processes are structured to 
attract applicants from a wide range of backgrounds to maximise the opportunity for talented 
individuals to apply to work for the Group. The Group believes that appointments into all roles 
or into internal talent programmes should be based on the individual’s suitability for a 
particular post or potential to develop and without reference to demographics factors or 
personal characteristics. The principle of equality of opportunity for all colleagues is woven 
into our development and recognition programmes.  
The motor retail sector within which the Group operates has traditionally attracted higher 
proportions of male applicants into entry level roles, specifically Sales Executive and 
Technician roles and this remains the case today. The Group has taken specific steps, 
including implementing a Sales Advisor role, and introducing a Customer Service 
Apprenticeship scheme to attract more female and out of sector applicants to help address 
this imbalance. The Group is a member of the Automotive 30% Club, which is focused on 
achieving a better gender balance within the automotive industry, and with the aim of filling at 
least 30% of key leadership positions in the member organisations with women by 2030 
through a “30 by 30” strategy. The Group’s current gender split is 25% female and 75% male, 
consistent with the wider motor-retail sector. 
 

Colleagues (continued)  
44 
Vertu Motors plc (Company Number: 05984855)  
Diversity and Inclusion (continued) 
The Group's aim is to attract and retain the best people from within and beyond the 
automotive retail sector whilst observing best practice in employment policies and procedures 
through a commitment to:  
• 
Offering equal opportunities in recruitment and promotion;  
• 
The continuous development of all colleagues; 
• 
Encouraging internal promotion;  
• 
Using progressive, consistent and fair selection methods;  
• 
Offering family friendly policies and ensuring colleagues are treated with respect and 
dignity in an environment where no form of intimidation or harassment is tolerated. 
Employment career progression and development of disabled people is considered on merit 
with regard only to the ability of the applicant to carry out the function required.  Arrangements 
to enable disabled people to carry out the function required will be made if it is reasonable to 
do so.  A colleague becoming disabled would, where appropriate, be offered retraining and 
support to continue in their role where possible. 
Group Colleagues Gender Split: 
 
At 29 February 2024 
At 28 February 2023 
 
Female 
Male 
Total 
Female 
Male 
Total 
Directors 
2 
6 
8 
2 
4 
6 
Group Senior Managers 
8 
56 
64 
8 
65 
73 
All Colleagues 
1,891 
5,719 
7,610 
1,813 
5,510 
7,323 
Learning and Development 
The Group invests in the personal development of every colleague.  This includes the 
provision of a comprehensive online personal development programme for all colleagues, 
operated in partnership with Dale Carnegie training. 
The Group’s ‘Active Training’ team provide programmes ranging from sales and aftersales 
process training to management and leadership development as well as compliance and 
technical training.  All colleagues also have access to an e-learning platform containing a 
wide range of relevant modules.  Certain e-learning modules are set as required learning 
whilst others can be accessed to widen a colleague’s understanding beyond what would be 
expected for their role.  In response to the increasing prevalence of mental health issues in 
society, the Group has also invested in training for all managers to identify and support 
colleagues in this area.  The Group is in the process of rolling out comprehensive coaching 
training for all line managers to further support the development of colleagues and ensure that 
managers are equipped to nurture and develop talented colleagues.   
A significant number of leadership development programmes are operated by the Group 
including many in partnership with Dale Carnegie training.  Over 10% of the Group’s 
management will progress through these programmes during FY25. Selection for 
development through the Group’s leadership programmes is made through the application of 
a talent strategy model which links both current performance and individual behaviour to 
identify potential. 
The Group also operates a substantial apprenticeship programme in partnership with the 
Group’s Manufacturer partners, with over 450 apprentices currently engaged in training.   
The Group also offers access to an ‘Evolution’ programme which provides a development 
path for promising non-management colleagues in the areas of sales, aftersales and finance 
to line management roles.  This programme has been operating for over 7-years and has 
developed a pedigree of delivering management level appointees to support the Group’s 
growth strategy. The programme has supported the development of a disproportionate 
number of female colleagues into management roles over recent years, helping to improve 
gender balance in management positions.  
 

Colleagues (continued)  
45 
Vertu Motors plc (Company Number: 05984855)  
Learning and Development (continued) 
Our Next Generation Senior Development Programme launched in FY24 continues to operate 
with the aim of developing senior managers into director level positions. The most recent 
appointment to the Operational Board came through this route.  
Whistleblowing 
The Group has a long-established whistleblowing policy and process, where all colleagues 
may, in confidence, report any concerns where the interests of the Group or others are at risk.  
Colleagues are encouraged in this first instance to talk to their line manager, member of the 
HR team or a higher level of management.  Where the circumstances mean this is not 
possible, or is inappropriate, colleagues can access an independent, external whistleblowing 
helpline. 
All reports received via this helpline are treated in the strictest confidence and are typically 
investigated by the Group’s employee relations team.  The output of these investigations is 
reviewed by the Group HR Director, General Counsel and other senior management 
colleagues as appropriate, dependent upon the nature of the report. 
Anti-fraud, Bribery and Corruption 
The Group has an anti-corruption and bribery policy which sets out the standards that are 
expected of colleagues and the procedures in place to minimise the opportunity for corrupt 
behaviours.  The policy applies to all colleagues and includes guidance on the giving, 
receiving, and recording of business gifts and hospitality. 
A fraud register is maintained by the Group and any items recorded on this register are 
investigated by the Group Head of Risk and reported to the Audit Committee. 
Preventing Modern Slavery 
Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, 
such as slavery, servitude, forced and compulsory labour and human trafficking, all of which 
have in common the deprivation of a person's liberty by another in order to exploit them for 
personal or commercial gain. The Group applies a zero-tolerance approach to modern slavery 
and is committed to acting ethically and with integrity in all our business dealings and 
relationships and to implement and enforce effective systems and controls to ensure modern 
slavery is not taking place anywhere in our own business or in any of our supply chains. 
 

Risk Management  
46 
Vertu Motors plc (Company Number: 05984855)  
Process 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial and Business Reporting 
The Board is responsible for presenting a fair, balanced and understandable assessment of 
the Group’s position and prospects.  A statement of the Directors’ responsibilities for 
preparing the Annual Report and financial statements is set out on page 81.  The statement 
by the auditors about their reporting responsibilities is given on pages 88 and 89. 
Risk Management and Internal Controls 
The Board is responsible for establishing and maintaining adequate internal controls over 
regular financial reporting for the Group, including the consolidation process.  There is a 
comprehensive system of internal controls in place, including the Annual Business Plan 
(“Plan”) which is reviewed and approved by the Board.  Monthly actual results are reviewed 
by management against both the Plan and prior year results.  All data to be consolidated in 
the Group’s financial statements is reviewed thoroughly by management to ensure that it 
complies with relevant accounting policies and the financial reporting presents a true and fair 
reflection of the financial performance and position of the Group. 
The Board has overall responsibility for risk management and is advised of key risks facing 
the Group on a regular basis with a formal review of the most significant risks annually, or 
more frequently if required.  The Board takes a proactive approach to the management of all 
forms of risk, and views risk management as a vital constituent of its commitment to provide 
value protection and growth for its various stakeholders.  The internal controls system is 
designed to manage, rather than eliminate, the risk of failure to achieve the Group's 
objectives and can, therefore, only provide reasonable, rather than absolute, assurance 
against material misstatement or loss.  The Board regularly reviews the risks to which the 
Group is exposed, as well as the operation and effectiveness of the system of internal 
controls.   
The day-to-day responsibility for compliance and certain regulatory activities has been 
delegated to the Compliance Committee, chaired by the COO and made up of members of 
senior management including the CFO and Company Secretary.  This includes the Group’s 
compliance with regulation under the requirements of the Financial Conduct Authority (FCA), 
the Advertising Standards Authority, the Trading Standards Institute, the Data Protection Act 
and all other applicable regulations. 
Oversight of health and safety and environmental regulatory risk is delegated to the Health 
and Safety Committee, made up of members of senior management. 
 
CHIEF EXECUTIVE’S (CEO) COMMITTEE 
Key day to day risk oversight is managed through the CEO Committee which is chaired by 
the Group Chief Executive Officer 
 
INTERNAL AUDIT 
Responsibility for reviewing financial and operational controls, monitoring risk capture and mitigating actions, 
reporting to the Audit Committee 
HEALTH AND SAFETY 
COMMITTEE 
Delegated responsibilities for 
compliance with Health & Safety 
and Environmental law and 
regulations 
COMPLIANCE COMMITTEE 
Delegated responsibility from the 
Board for Compliance and 
Whistleblowing 
 
AUDIT COMMITTEE 
Delegated responsibility from 
the Board for risk management 
and Internal Controls 
THE BOARD 
Responsibility for identifying significant risks, determining the Group’s risk appetite and oversight of the principal 
risks to the Group’s strategic objectives 

Risk Management (continued) 
47 
Vertu Motors plc (Company Number: 05984855)  
Risk Management and Internal Controls (continued) 
The Board's approach involves identification of material risks including climate related risks 
that may restrict the Group's ability to meet its objectives, the assessment of these risks in 
terms of impact, likelihood and control effectiveness, and the establishment of risk 
management strategies.  For some key risks, where it is considered necessary, specialist 
advice is sought from external agencies and professional advisers. 
Principal Risks and Uncertainties 
There are certain risk factors which could result in the actual results of the Group differing 
materially from expected results.  These factors, as set out below, are not an exhaustive list of 
all the potential risks and uncertainties that could adversely impact the Group’s results: 
STRATEGIC 
Description of risk 
Impact 
Mitigation 
 Failure to deliver on 
the strategic goal of the 
Group to acquire and 
consolidate UK motor 
retail businesses 
Stalled growth of the 
Group and associated 
shareholder returns 
Reputation risk 
• 
Maintain strong relationships with Manufacturer 
partners to ensure that the Group remains a valued 
and relevant candidate for any potential franchised 
network development opportunities 
• 
Thorough reviews of acquisition opportunities to 
ensure Group investment hurdles are met  
• 
Established process for swift integration of acquired 
businesses into the Group 
 Failure to meet 
competitive challenges 
to our business model 
or sector 
Loss of customers to 
competitors 
Reduced profitability 
• 
The Group’s scale, technological capability and 
diversification creates the ability to capitalise on 
market opportunities 
• 
Omni-channel development / digital prowess 
• 
Customer experience focus of the Group attracts 
customer loyalty 
• 
Ongoing monitoring to identify emerging competitive 
threats and act on these quickly 
 Advances in vehicle 
technology provide 
customers with mobility 
solutions which bypass 
the dealer network 
Business model 
becomes obsolete 
• 
Maintain strong relationships with Manufacturer 
partners to work closely with them as the future shape 
of the sector evolves 
• 
Establish sufficient scale with Manufacturer partners 
to ensure the Group is a key part of their route to 
market 
• 
Provide Manufacturer partners with excellent retail 
facilities and customers with excellent services, to 
ensure Group is successful in the event of significant 
industry consolidation 
• 
Build on the Group’s established on-line sales 
capability 
BRAND PARTNERS AND REPUTATION 
Description of risk 
Impact 
Mitigation 
 Inability to maintain 
current high quality 
relationships with 
Manufacturer partners 
Impact on our ability to 
retain existing contracts 
and to take on new 
opportunities for growth 
• 
Group Vision and Values set the tone from the top to 
deliver strong service to our Group stakeholders 
• 
Constant focus on improvement in performance and 
effective communication with our Manufacturer 
partners to ensure that our objectives are closely 
matched to theirs  
 

Risk Management (continued) 
48 
Vertu Motors plc (Company Number: 05984855)  
Principal Risks and Uncertainties (continued) 
ECONOMIC, POLITICAL AND ENVIRONMENTAL 
Description of risk 
Impact 
Mitigation 
 
Economic conditions, 
including geopolitical 
impacts 
Volume and margin are 
affected particularly in 
vehicle sales 
Amendments to 
franchise contracts, 
embracing new 
legislation 
• 
Close monitoring of UK economic conditions 
• 
Maintain close relationships with Manufacturer partners 
• 
Focus on retention initiatives particularly in aftersales 
• 
Focus on cost control 
 
Market and 
environmental 
considerations impact 
on vehicle supply and 
values 
Vehicle supply 
constraints as a result of 
vehicle component 
shortages, government 
regulation and new 
entrants in the used 
vehicle market  
• 
Daily monitoring of used vehicle market to detect pricing 
movements and react to changes. 
• 
Real time inventory management and control to enable 
the Group to react quickly to pricing changes 
LEGAL AND REGULATORY 
Description of risk 
Impact 
Mitigation 
 
Litigation and 
regulatory risk in an 
environment of ever 
increasing regulatory 
scrutiny 
Litigation or breaching 
regulations could have a 
financial impact and/or 
reputational impact 
• 
Standard Group-wide policies and procedures are in 
place to ensure compliance with relevant regulations, 
adherence to which is overseen by the Compliance 
Committee 
• 
In-house developed sales system to ensure regulatory 
compliance and ease of customer journey, with key 
checks in place  
• 
Risk management programme in place aimed at 
preventing issues in the first instance but also providing 
appropriate response to any issues that do arise 
• 
Continuation of Group focus on customer experience 
and a partnership approach with its Manufacturer 
partners, to minimise impact of regulatory changes, and 
ensure continued customer relationship 
 Failure to comply with 
Health and Safety 
(H&S) Policy 
Injury to customers or 
colleagues 
• 
Group has a dedicated H&S Manager 
• 
Group H&S Committee monitors compliance and 
recommends any corrective or preventative actions 
• 
Training for all colleagues 
• 
Specific H&S dashboard developed, monitoring KPIs 
• 
Independent external H&S audits carried out 
COLLEAGUES 
Description of risk 
Impact 
Mitigation 
 Failure to attract, 
develop and retain 
talent 
Unable to deliver on 
business plans 
Potential for wage 
inflation  
Colleagues who lack 
motivation and 
engagement 
• 
Colleague engagement forums, driving actions 
• 
Annual colleague satisfaction survey and action 
planning based upon the results 
• 
Significant investment in on-line and formalised training 
and development programmes delivered by in-house 
training department and external trainers as appropriate 
• 
Talent review and succession plans in place 

Risk Management (continued) 
49 
Vertu Motors plc (Company Number: 05984855)  
Principal Risks and Uncertainties (continued) 
SYSTEMS AND TECHNOLOGY 
Description of risk 
Impact 
Mitigation 
 
Failure of Group 
information or 
telecommunication 
systems 
Business is interrupted • 
Robust business continuity process has been 
developed  
• 
Operation of this process is regularly tested, reviewed 
and updated as necessary 
 
Group or key system 
provider is targeted for 
malicious cyber attack 
Business is interrupted 
Data is compromised 
• 
Robust business continuity process has been 
developed 
• 
Upgraded all devices and users with endpoint and web 
security. 
• 
Managed Detect and Response service initiated with 
NCC Group provides 24/7 monitoring 365 days a year. 
• 
‘Be Aware’ cyber risk training completed by all 
colleagues.  
• 
Penetration and vulnerability testing reviewed regularly 
to assess new threats 
FINANCE AND TREASURY 
Description of risk 
Impact 
Mitigation 
 Availability of credit 
and vehicle financing 
Inability to secure 
funding impacting on 
distribution sales or 
expansion opportunities 
• 
Detailed working capital cash flow monitoring in place 
• 
Maintain relationships with key banks 
• 
Leverage Group relationship with OEM finance 
companies and retail finance providers 
 
Use of estimates 
Variance in accounting 
judgement impacts 
profitability 
• 
Key accounting judgements are reviewed on a regular 
basis to ensure these remain appropriate 
• 
Regular review of changes in accounting standards 
framework to assess any likely impact on the Group 
 
Currency risk 
Fluctuation in exchange 
rates impact the 
profitability of our 
manufacturer partners 
which may change their 
prices or support 
packages to the dealer 
network 
• 
Portfolio of manufacturer partners spreads potential 
risk 
• 
No material foreign exchange transactions are 
undertaken directly by the Group 

Risk Management (continued) 
50 
Vertu Motors plc (Company Number: 05984855)  
Principal Risks and Uncertainties (continued) 
Climate Related 
Description of risk 
Impact 
Mitigation 
 
Impact of the transition 
to lower emissions 
alternatives and 
Battery Electric 
vehicles (BEV) 
Vehicle Emission 
Trading Scheme (VETS) 
compliance. 
Retail demand for BEV 
may not match required 
VETS sales targets. 
BEV vehicles changing 
aftersales work. 
• 
Focus on the delivery of excellent customer 
experiences to ensure retention.  
• 
Ensure the Group has the right technology and training 
in latest vehicle models. 
• 
Maintain close relations with Manufacturer partners. 
• 
Introduction of retail Smart Repair.  
 
Potential for changes in 
cost base driven by 
climate goals 
BEV currently more 
expensive than ICE 
vehicles.  
Cost of missing VETS 
targets for 
Manufacturers 
Increasing cost of 
compliance with 
changing legislation. 
Investment in BEV tools 
and charging 
infrastructure. 
• 
Maintain close relationships with Manufacturer 
partners. 
• 
Monitor regulatory changes. 
• 
Focus on sustainability goals. 
• 
Ensure appropriate capital allocation.  
 
Physical risks 
Climate change may 
result in extreme heat 
or increased risk of 
flooding. 
Possibility of business 
interruption within the 
Group’s extensive 
network of dealerships. 
• 
Business continually planning for location identified as 
at greater risk of flooding.  
• 
Maintain heating and ventilation systems and 
drainage. 
• 
Maintain adequate insurance cover. 
• 
Ensure appropriate capital allocation.  

Viability and Going Concern 
51 
Vertu Motors plc (Company Number: 05984855)  
Viability Statement 
Assessment of Prospects 
The Group’s business model and strategy are central to an understanding of its prospects.  
The Group’s strategy is to grow a scaled automotive retail group in both volume and premium 
motor retail franchises, by acquisition or organic growth through enhanced performance. 
Further details of the Group’s strategy can be found in the Strategic Report.  The nature of the 
Group’s activities is long-term, and the business model is open-ended.   
The Assessment Process and Key Assumptions 
The Group’s prospects are assessed primarily through its strategic planning process.  This 
process includes a detailed annual business plan review, led by the CEO through the Chief 
Executive’s Committee. 
The Board participates fully in the annual process through both the review and approval of the 
annual business plan and through annual strategic reviews.  Part of the Board’s role is to 
consider whether the plan continues to take appropriate account of the external environment 
including macroeconomic, political, social, environmental and technological changes.  The 
output of the annual review process is an analysis of the risks that could prevent the plan from 
being delivered and financial forecasts highlighting the impact of the strategic plan.  The latest 
updates to the strategic plan were finalised in February 2024 following this year’s review. 
This considered the Group’s current position and the development of the business as a 
whole, and the Board assessed the viability of the Company over the three-year period to 28 
February 2027. 
The Directors believe that a three-year period is appropriate as the Group’s financial 
forecasting encompasses this period. 
Financial forecasts were prepared for the three-year period to 28 February 2027, so that two 
years nine months remains at the time of approval of this year’s annual report.  The first year 
of the financial forecasts comprised of the Group’s detailed business plan. Years two and 
three of the forecasts are extrapolated from the first year, based on the overall content of the 
strategic plan. 
The key assumptions in the financial forecasts, include: 
• 
The Core Group with no acquisitive growth beyond a known pipeline, reflecting the 
Strategic and Brand Partners principal risks set out on page 47 of the Strategic 
Report. 
• 
Prudent growth assumptions in both volume and margin, reflecting the risks set out 
on pages 47 to 50 of the Strategic Report. 
The Group’s banking facilities were renewed in FY23, and now expire in December 2026, with 
an option to extend out to December 2027.  The Group is also funded by a 20 year mortgage 
facility expiring in 2043. 
The Board carried out a robust assessment of the principal risks facing the Group and the 
purpose of the principal risks on pages 47 to 50 is primarily to summarise those matters that 
could prevent the Group from implementing its strategy.  A number of other aspects of the 
principal risks, because of their nature or potential impact, could also threaten the Group’s 
ability to continue in business in its current form if they were to occur.  This was considered as 
part of the assessment of the Group’s viability, as explained below. 
Assessment of Viability 
Although the strategic plan reflects the Directors’ estimate of the future prospects of the 
business, the Board has also considered the potential impact on the Group of a number of 
scenarios over and above those included in the plan, that would represent serious threats to 
its liquidity.  The principal risks and mitigation steps that the Board considered as part of this 
viability assessment are set out in pages 47 to 50 of the Strategic Report.  The Group also 
mitigates the principal risks it faces through the diverse revenue generation from all parts of 
the vehicle cycle, range of franchise representation and investment in complementary 
business streams together with regular monitoring to identify change quickly.  The Board 
believes that the Group is well placed to manage its business risk successfully. 
 

Viability and Going Concern (continued) 
52 
Vertu Motors plc (Company Number: 05984855)  
Viability Statement (continued) 
Assessment of Viability (continued) 
Based on their assessment of prospects and viability as set out above, the Directors confirm 
that they have a reasonable expectation that the Group will be able to continue in operation 
and meet its liabilities as they fall due over the three-year period ending 28 February 2027. 
Going Concern 
By their very nature forecasts and projections are inherently uncertain.  Based on what is 
known at this time and based upon the forecast information available, the Directors believe it 
appropriate to prepare accounts under the going concern basis.  Therefore, the financial 
statements do not include the adjustments that would result if the Group and Company were 
unable to continue as going concerns. 
 
 
 
On behalf of the Board 
 
 
 
 
 
 
Robert Forrester 
Karen Anderson 
Chief Executive Officer 
Chief Financial Officer 
15 May 2024 
15 May 2024 
 
 

Corporate Governance Report 
53 
Vertu Motors plc (Company Number: 05984855)  
Chairman’s Corporate Governance Statement 
I am pleased to present the Group’s Corporate Governance Report for this year.  As 
Chairman, my role is to lead the Board, ensuring it operates effectively, and I take overall 
responsibility for the governance framework of the Company.   
We continue to report under the QCA Corporate Governance Code (“QCA Code”) and this 
report sets out how we comply with, and have applied, the principles and Code during the 
year.  The QCA Code was updated in 2023 and the Board have reviewed the updated Code 
to consider any necessary changes or improvements that will need to be made in FY25.  The 
Board has adopted the 2023 Code for FY25 with reporting based on the 2023 Code to be 
reflected in full in the Corporate Governance Report for that year.  The Board has shown the 
2023 Code Principles below but does not yet fully comply with the 2023 Code requirements. 
As previously stated, the Group continued to deliver on its strategy.  The Board continues to 
work and interact well together through both its regular formal meetings and other ad-hoc 
contacts and the two new directors (referred to previously and below have integrated well).  
The Group’s sustainability strategy builds on the Group’s long track record of making a 
positive contribution to Colleagues and the communities it operates in, and outlines the 
Company’s ambition to drive the sustainability agenda in the years ahead.  The strategy 
includes updates on the targets and goals aligned to the strategic objectives of the Group. 
The Group has had a consistent set of Values since its inception.  These values are at the 
heart of Group culture and are embedded throughout the Group as described in the Group 
Strategy and Colleagues sections.  All decisions by the Board reflect these Values to ensure 
that the culture is maintained and all Group premises display and actively refer to the Values 
regularly.  The colleague feedback survey indicated that this culture continues to be very 
strong.  The Board reviews this in detail each year as well as the results of the quarterly 
snapshot of colleague sentiment about the Group.   
Changes During the Year 
Two new Non-executive Directors joined the Board during the year, John Mewett and David 
Gillard.  David will replace Ken as Chair of the Audit Committee following the AGM in June.  
Pauline will replace Ken as the Senior Independent Director at the same time.  
The Board undertook an annual board evaluation in February 2024 through an anonymous 
survey by the Board.  Results have been reviewed and actions for the coming year agreed.  
As a result, particular focus will continue to be given to the work of the Nominations 
Committee and the future structure of the Board.  The Board are also reviewing alternative 
methods of evaluation for the future.  Annual appraisals of the Executive Directors, with the 
CEO appraised by the Chairman, have also been carried out.   
This year’s Annual General Meeting (“AGM”) will be held on 25 June 2024. 
 
 
Andrew Goss 
Non-executive Chairman 
15 May 2024 

Corporate Governance Report (continued) 
54 
Vertu Motors plc (Company Number: 05984855)  
 
QCA Code Principle 2023 
Where to find out more (page) 
1. Establish a purpose, strategy and business model which promote 
long-term value for shareholders. 
Group Strategy - pages 10-20 
2. Promote a corporate culture that is based on ethical values and 
behaviours. 
Roles and Responsibilities – page 60 
Division of Responsibilities – page 59 
investors.vertumotors.com 
3. Seek to understand and meet shareholder needs and 
expectations. 
investors.vertumotors.com 
4. Take into account wider stakeholder interests, including social 
and environmental responsibilities and their implications for long-
term success. 
s172 statement - pages 5-8  
5. Embed effective risk management, internal controls and 
assurance activities, considering both opportunities and threats, 
throughout the organisation. 
Risk Management - pages 46-50 
6. Establish and maintain the Board as a well-functioning balanced 
team led by the Chair. 
Board Leadership - pages 55-58 
7. Maintain appropriate governance structures and ensure that 
individually and collectively the directors have the necessary up-
to-date experience, skills and capabilities. 
Division of Responsibilities – page 59 
Audit Report - pages 82-89 
Board Leadership - pages 55-58 
8. Evaluate Board performance based on clear and relevant 
objectives, seeking continuous improvement. 
Chairman’s Corporate Governance Statement  
page 53 
9. Establish a remuneration structure which is supportive of long-
term value creation and the company’s purpose, strategy and 
culture. 
Remuneration Committee Report - pages 66-72 
 
10. Communicate how the Company is governed and is performing by 
maintaining a dialogue with shareholders and other key 
stakeholders. 
Remuneration Committee Report - pages 66-72 
investors.vertumotors.com 
 
 

Board Leadership 
55 
Vertu Motors plc (Company Number: 05984855)  
Board of Directors 
The Board has five Non-executive Directors including the Chairman, together with three 
Executive Directors.  The Chairman was considered independent on appointment and the 
other Non-executive Directors are considered to be independent. 
Andrew Goss 
Non-Executive Chairman 
Appointed 
3 September 2018 as director 
 
24 July 2019 as Chairman 
Committee Membership 
Audit Committee, Remuneration Committee, and 
Chair of the Nominations Committee 
Relevant Experience 
Andrew (66) brings to the Group over 40 years of experience in the automotive sector, 
having held senior roles in Citroen UK, Nissan Europe, Lexus (GB), Toyota (GB), Porsche 
and most recently Jaguar Land Rover. Between 2010 and 2013 Andrew headed Jaguar 
Land Rover’s business in North America as its President and CEO, and between 2013 and 
2018 he sat on the Jaguar Land Rover Board as Global Sales Operations Director.  During 
this period, he also represented Jaguar Land Rover in its joint venture interests in China and 
in its Spark 44 advertising agency. 
 
Ken Lever 
Senior Independent Director 
Appointed 
1 June 2015 
Committee Membership 
Remuneration Committee, Nominations 
Committee and Chair of the Audit Committee 
Relevant Experience 
Ken (70) is a former partner of Arthur Andersen and has held senior executive director roles 
in many listed companies including Alfred McAlpine plc, Albright & Wilson plc and Tomkins 
plc.  Ken was CFO of Numonyx in Switzerland from April 2008 to September 2010 and was 
CEO of Xchanging plc from June 2011 until December 2015.  From 2007 to 2013, Ken was a 
Member of the Accounting Committee of the Financial Reporting Council (formerly the UK 
Accounting Standards Board). 
Ken is highly experienced in public company boardrooms as well as PLC transactions and 
also brings technical financial experience to the Board in his role as Chair of the Audit 
Committee.  Ken will step down at the AGM in June. 
External Appointments 
Ken is Non-executive Chairman of Cirata plc, a Non-executive Director of Rockwood 
Strategic Plc and Deputy Chairman of Rainier Developments Ltd. Ken also Chairs the 
Advisory Board of the Alliance Manchester Business School. 
 
Pauline Best 
Non-Executive Director 
Appointed 
31 May 2016 
Committee Membership 
Audit Committee, Nominations Committee and 
Chair of the Remuneration Committee  
Relevant Experience 
Pauline (60) is an experienced Human Resources professional who is Chief People Officer of 
Specsavers and whose previous roles include Global Leadership and People Capability 
Director for Vodafone and Human Resources Director of Talkland.   
Pauline’s human resources and people experience is invaluable as Chair of the 
Remuneration Committee and she also brings that perspective to the Board.  Pauline is also 
the designated Non-executive Director for workforce engagement and will replace Ken as the 
Senior Independent Director after the AGM in June.   

Board Leadership (continued) 
56 
Vertu Motors plc (Company Number: 05984855)  
Board of Directors (continued) 
John Mewett 
Non-Executive Director 
 
Appointed 
6 June 2023 
Committee Membership 
 
Relevant Experience 
John (56) has over 25 years of retail experience having held roles such as Marketing Director 
and Digital Director and is currently Chief Executive Officer of Screwfix, part of the Kingfisher 
plc Group. 
 
David Gillard 
Non-Executive Director 
Appointed 
2 January 2024 
Committee Membership 
Audit Committee, Nominations Committee and 
Remuneration Committee 
 
Relevant Experience 
David (61) is an experienced financial professional having held several senior finance 
positions in the UK and overseas including Group Finance Director and Deputy to the 
Managing Partner of DAC Beachcroft LLP, the international law firm. David is also a Non-
Executive Director and chair of the Audit Committee at Bradford and Sons Limited, a builder’s 
merchant.  He will replace Ken Lever as Chair of the Audit Committee and Chair of BSH 
Pension Trustee Limited following the AGM in June.  
 
Robert Forrester 
Chief Executive Officer 
 
Appointed 
6 November 2006 
 
Relevant Experience 
Robert (54) was a Director of Reg Vardy plc between 2001 and 2006 where he held the roles 
of Finance Director and Managing Director.  Robert qualified as a chartered accountant with 
Arthur Andersen.  He was also a member of the Economic Growth Board of the 
Confederation of British Industry.  Robert founded the Company in 2006. 
 
David Crane 
Chief Operating Officer 
Appointed 
26 July 2018 
 
Relevant Experience 
David (56) was appointed as Commercial Director of the Group in February 2007 having been 
previously at Reg Vardy PLC since 1999.  He was Commercial Director of Reg Vardy PLC 
between 2004 and 2006, until the sale of Reg Vardy PLC to Pendragon PLC in February 
2006, at which point he was appointed Group Services Director of Pendragon PLC. Prior to 
his employment with Reg Vardy PLC he was Aftersales Operations Manager at Renault UK 
between 1991 and 1999.  He was appointed to the position of COO in March 2016.  
 
Karen Anderson 
Chief Financial Officer 
Appointed 
1 March 2019 
 
Relevant Experience 
Karen (52) was the Finance Director of the Group from 2006 to 2010 through its initial 
flotation and growth period, and stepped back into the Chief Financial Officer role from her 
role as Deputy CFO and Company Secretary. 
From 2001 to 2006 she was employed by Reg Vardy PLC, where she ultimately held the 
position of Group Financial Controller. Karen qualified as a chartered accountant with Arthur 
Andersen.  
Karen has a wealth of motor industry finance experience together with detailed knowledge of 
the operations of the Group, having helped to found the Company in 2006. 
 
 
 

Board Leadership (continued) 
57 
Vertu Motors plc (Company Number: 05984855)  
Board Meetings and Attendance 
Board meetings are structured to allow the Board sufficient time to discuss and review 
financial performance, achievement of objectives, development of the Group’s strategy, 
operational performance and risk and internal controls.  Standing agenda items are discussed 
at each Board meeting, which include: 
• Executive Directors’ Reports – update on performance, strategic opportunities, 
industry and property matters compliance update and colleague matters 
• Health and Safety Report – Summary of training undertaken throughout the Group, 
risk management plus commentary on any reported incidents 
• Investor Relations (‘IR’) Report – update on market trends, share register movements 
and summary of IR activity 
• Compliance – Update from the Chair of the Compliance Committee on current issues 
and regulatory changes 
During the financial year the Board has met formally 8 times in person and 6 times on other 
occasions via Teams video call.  The number of meetings attended by each Director was as 
follows: 
 
BOARD 
MEETINGS 
AUDIT COMMITTEE 
MEETINGS 
NOMINATION 
COMMITTEE 
MEETINGS 
REMUNERATION 
COMMITTEE 
MEETINGS 
 SCHEDULED 
ATTENDED SCHEDULED ATTENDED SCHEDULED ATTENDED SCHEDULED ATTENDED 
A P Goss  
14 
14 
3 
3 
3 
3 
5 
5 
R T Forrester 
14 
14 
- 
- 
- 
- 
- 
- 
D P Crane  
14 
14 
- 
- 
- 
- 
- 
- 
K Anderson 
14 
14 
- 
- 
- 
- 
- 
- 
K Lever  
14 
14 
3 
3 
3 
3 
5 
5 
P Best  
14 
11 
3 
3 
3 
3 
5 
4 
J Mewett 
10 
10 
- 
- 
- 
- 
- 
- 
D Gillard 
2 
2 
- 
- 
- 
- 
2 
2 
 
Conflicts 
Any potential conflicts of interest with individual Directors are reviewed annually to ensure that 
there is no impact on a director’s judgement.  The Board’s committees have non-executive 
membership or leadership, where appropriate. 
Time Commitment 
All Non-Executive Directors are required to devote sufficient time to meet their Board 
responsibilities and demonstrate commitment to their role, including understanding the 
Group’s business. The time commitment varies for each individual Director but as a minimum 
two days per month is expected.  All Executive Directors are full-time and are ordinarily 
expected to devote their full time and attention to the Group. 
Additional Appointments 
All Directors are required to consult with the Chairman and obtain Board approval before 
taking on any additional appointments.  Executive Directors are not permitted to take on any 
other substantial appointment.  As part of the selection process for any new Board 
candidates, any significant external time commitments are considered before an appointment 
is agreed. 
Access to Advice 
Should any Director judge it necessary to seek independent legal advice about the 
performance of their duties with the Company, they are entitled to do so at the Company’s 
expense. All Directors have access to the advice and services of the Company Secretary for 
advice on their responsibilities or relevant regulation for advice on their responsibilities or 
relevant regulation.  The Senior Independent Director also acts as a sounding board for 
Directors to ensure they benefit from his experience. 

Board Leadership (continued) 
58 
Vertu Motors plc (Company Number: 05984855)  
Key Areas of Board Focus During the Year 
 
STRATEGY 
 
FINANCIAL 
PERFORMANCE 
 
GOVERNANCE 
 
SHAREHOLDER 
ENGAGEMENT 
 
RISK 
Group strategy 
review 
Business 
development 
Reviewing M&A 
opportunities 
Approval of annual 
business plan and 
capital budget 
Review of colleague 
engagement survey 
and colleague 
engagement meeting 
feedback 
 
Approval of the 
FY2024 full year 
results and FY2024 
interim results 
Monthly 
management 
accounts and 
comparison against 
annual business plan 
Long range forecast 
and funding 
requirement planning  
Re-appointment of 
auditors 
Monitoring 
Compliance and 
Health and Safety 
Committees 
Monitoring 
implementation of the 
consumer duty by the 
FCA regulated 
entities in the Group 
Monitoring the 
culture and Values 
including colleague 
survey feedback 
Monitoring the FCA 
investigation into 
commission 
structures and 
disclosure and the 
actions and 
responses taken by 
the Group. 
Developing the 
Group’s 
consideration, and 
reporting, relating to 
TCFD. 
 
 
Annual General 
Meeting 
Meetings with key 
shareholders on 
results roadshows 
 
Annual review of key 
Group risks and 
mitigating controls, 
including TCFD 
elements. 
Approval of the 
Group’s hedging 
strategy 
 
 
 
 

Division of Responsibilities 
59 
Vertu Motors plc (Company Number: 05984855)  
The table below shows the key committees and their responsibilities. 
 
AUDIT COMMITTEE 
REMUNERATION 
COMMITTEE 
NOMINATION 
COMMITTEE 
CEO COMMITTEE 
COMPLIANCE 
COMMITTEE 
HEALTH AND 
SAFETY 
COMMITTEE 
Members 
PLC BOARD COMMITTEES 
 
• R T Forrester 
(Chair) 
• D P Crane 
• K Anderson 
• N Loose 
• 13 Senior 
Managers 
 
• D P Crane (Chair)  
• K Anderson 
• N Loose 
• 6 Senior Managers 
• Regular attendance 
by Audit Chair 
 
• 9 Senior 
Managers 
• H & S Manager 
• K Lever (Chair) 
• A P Goss 
• P Best 
• D Gillard 
 
• P Best (Chair) 
• K Lever 
• A P Goss 
• D Gillard 
 
• A P Goss (Chair) 
• K Lever 
• P Best 
• D Gillard 
 
 
Delegated 
authorities 
• Financial reporting 
• Financial risk 
management 
• Internal control 
• Remuneration 
policy 
• Incentive plans 
• Performance 
targets 
• Balance of the 
Board 
• Leadership of the 
Group 
• Director 
succession 
planning 
 
• Review, 
communication, 
delivery and 
management of 
Group strategy 
and day to day 
operations 
 
• Compliance with 
laws and 
regulations 
(excluding Health & 
Safety and 
environmental) 
• Whistleblowing 
procedures 
• Communication 
with regulators 
where required 
• Compliance with 
Health & Safety 
and 
environmental 
law and 
regulations 
• Developing 
Group best 
practices 
Reviews 
• Full year and half 
year results 
• Accounting policies 
• Terms of 
engagement of 
auditors 
• Internal audit 
• Achievement of 
performance 
targets for short 
and long term 
incentives 
• Senior 
management pay 
structure 
• Composition of 
the Board 
• Skills, knowledge 
& experience on 
the Board 
• Diversity 
• Group HR and IT 
strategy 
• Allocation of 
resources 
(financial and 
colleague) 
• Group 
performance 
• Adequacy and 
effectiveness of 
Group policies in 
response to current 
law and regulation 
• Licences and 
consents required 
• Internal regulatory 
audit 
• Health & Safety 
policies and 
procedures 
• Health & Safety 
audits 
• Accident 
statistics and 
causes 
Recommends 
• Re-appointment of 
auditors 
• Audit tender 
• Auditors’ 
remuneration 
• Level and 
structure of 
Executive 
remuneration 
• Remuneration 
policy 
• Appointments to 
the Board 
• Annual business 
plan to the Board 
• Group Vision 
• Training 
• Policy change 
• Remedial or pre-
emptive action 
• Training 
• Policy change 
• Remedial or pre-
emptive action 
Monitors 
• Integrity of financial 
statements 
• Effectiveness of 
internal controls 
and risk 
management 
• Internal audit 
function 
• Legal & regulatory 
requirements 
• External audit  
• Appropriateness 
of Remuneration 
policy 
• Independence of 
Non-Executive 
Directors 
• Succession 
planning 
• Performance 
against key 
performance 
indicators, plans 
and prior year 
• Compliance with 
Group risk 
management 
strategy, policy 
and procedures 
• Appropriate retail 
finance metrics 
• Indicators of non-
compliance with 
policy 
• Any relevant 
complaints 
• Legal and 
regulatory 
developments 
• Accidents and 
near misses 
• Changes to law 
and regulations 
• New sites to the 
Group and 
redevelopments 
• Other changes in 
working practice 
Approves 
• Statements in 
Annual Report 
concerning internal 
controls and risk 
management 
 
• Remuneration 
policy 
• Remuneration 
packages for 
Executive 
Directors  
• Design of share 
incentive plans 
• Appointments for 
Executive 
Directors 
• Skills profile for 
Non-Executive 
Directors 
• Appointments to 
dealership 
management 
positions 
• Performance 
related 
remuneration of 
dealership 
colleagues 
• Operational 
process and 
changes 
• Reports to the 
Board  
• Submissions to 
relevant authorities 
• Changes to 
relevant policies 
and processes 
• Training 
programmes 
• Whistleblowing 
procedures 
• Reports to the 
Board 
• Changes to 
relevant policies 
• Training 
programmes 
 

Division of Responsibilities (continued)  
60 
Vertu Motors plc (Company Number: 05984855)  
Roles and Responsibilities 
Chairman –  
Andrew Goss 
The Chairman leads the Board and is responsible for its overall 
effectiveness in directing the Company. He promotes a culture of 
openness and debate facilitating constructive Board relations and 
the effective contribution of all Non-Executive Directors, and 
ensures that the Board receive accurate, timely and clear 
information. 
Senior Independent Director –  
Ken Lever 
The Senior Independent Director (SID) is an independent Non-
Executive Director, who provides a sounding board for the Chairman 
and serves as an intermediary for the other Directors and 
shareholders where necessary. The SID also leads the annual 
appraisal and review of the Chairman’s performance. 
As Non-Executive Director, Ken is also responsible for bringing an 
external perspective, sound judgement and objectivity to the Board’s 
deliberations and decision making, and to support and constructively 
challenge the Executive Directors using his broad range of 
experience and expertise, particularly in relation to finance and 
listed company issues. 
Non-executive Director –  
Pauline Best 
As Non-Executive Director, Pauline is responsible for bringing an 
external perspective, sound judgement and objectivity to the Board’s 
deliberations and decision making, and to support and constructively 
challenge the Executive Directors using her broad range of 
experience and expertise. She also acts as the nominated Non-
Executive Director for workforce engagement. 
Non-executive Director –  
John Mewett 
As Non-Executive Director, John is responsible for bringing an 
external perspective, sound judgement and objectivity to the Board’s 
deliberations and decision making, and to support and constructively 
challenge the Executive Directors using his experience and 
expertise, particularly relating to multi-site retail, marketing and 
digital retailing. 
Non-executive Director –  
David Gillard 
As Non-Executive Director, David is responsible for bringing an 
external perspective, sound judgement and objectivity to the Board’s 
deliberations and decision making, and to support and constructively 
challenge the Executive Directors using his experience and 
expertise, particularly relating to finance.   
Chief Executive Officer –  
Robert Forrester 
The Chief Executive Officer is responsible for the day-to-day running 
of the Group’s businesses and the development and implementation 
of strategy, decisions made by the Board and operational 
management of the Group, supported by the Group Executive and 
Senior Management Teams.  He also oversees sustainability and 
communicates with our stakeholders, the Board and management 
about the Group’s action plan and progress.   
Chief Operating Officer –  
David Crane 
The Chief Operating Officer supports the Executive Management 
Team in developing and implementing strategy and is responsible 
for the oversight of the day-to-day administrative and operational 
functions of the Group. He also oversees supplier matters and 
communicates to the Board on compliance and regulatory changes, 
including in response to climate change, and their potential impact 
on the Group.   
Chief Financial Officer –  
Karen Anderson 
The Chief Financial Officer, oversees the day-to-day financial 
activities of the Group, including ensuring that Group financial and 
operating policies and practices are adopted at all levels of the 
Group. She also provides reporting on progress towards the Group’s 
sustainability goals and oversees the assessment and monitoring of 
climate-related risks. 
 

Nominations, Composition and Succession 
61 
Vertu Motors plc (Company Number: 05984855)  
The Nominations Committee continually reviews board composition to ensure that the Board 
provides the Group with the strategic oversight, vision and governance that it needs.  
Ordinarily, Non-executive Directors serve for a maximum of six years but the terms of Pauline 
Best and Kenneth Lever have been extended up to nine years. 
The Nominations Committee has carried out an assessment of the skills and experience of 
the Directors to identify any areas of weakness that can be addressed through training or 
future recruitment to the Board.  The Board is currently satisfied that its current composition 
includes an appropriate balance of experience and skills including experience in the motor 
retail sector, experience with motor manufacturers and other relevant areas.  The Board has 
received briefings during the year on relevant areas of regulatory change and the impact on 
the Group, and attended external training. 
Appointment and Powers of the Company’s Directors 
All Directors appointed by the Board must retire and seek election at the first Annual General 
Meeting following their appointment.  One third of the other Directors are then required to 
retire and submit themselves for re-election each year so that all Directors are required to 
retire and submit themselves for re-election at least once in every three years.  The Board is 
satisfied that plans are in place for orderly succession for appointments to the Board and 
senior management, so as to maintain an appropriate balance of skills and experience within 
the Company and on the Board. 
Appointment and removal of Directors is governed by the Company’s articles of association 
(the Articles), the Companies Acts and related legislation.  A Director may be appointed by an 
ordinary resolution of the Company’s shareholders following recommendation of the 
Nominations Committee as approved by the Board, or following retirement by rotation if the 
Director chooses to seek re-election.  Alternatively, the Directors may appoint a Director to fill 
a vacancy or as an additional Director provided that the individual retires at the next Annual 
General Meeting (and offers themselves for election if appropriate).   
Subject to the Articles (which shareholders may amend by special resolution), relevant 
legislation and any directions given by special resolution, the Company and its Group is 
managed by its board of Directors.  By resolutions passed at Company general meetings, the 
shareholders have authorised the Directors: (i) to allot and issue ordinary shares; and (ii) to 
make market purchases of the Company’s ordinary shares (in practice exercised only if the 
Directors expect it to result in an increase in earnings per share).  The authorities conferred 
on the Directors at the 2023 Annual General Meeting will expire on the date of the 2024 
General Meeting.  Details of movements in the Company’s share capital are given in note 31 
to the consolidated financial statements. 
Succession 
The Nominations Committee has responsibility for succession planning for the Board.  Where 
appropriate the Committee uses external advisers to assist with candidate identification and 
benchmarking.   
Succession planning for other senior management roles is conducted by the HR Director and 
CEO with input from other members of management as appropriate and overview by the 
Remuneration Committee. 
 
 
 
Andrew Goss 
Non-Executive Chairman 
15 May 2024 

Audit, Risk and Internal Control 
62 
Vertu Motors plc (Company Number: 05984855)  
Audit Committee Report 
Audit Committee Membership and Meetings 
During the Year the Audit Committee was comprised of Committee Chairman, K Lever and 
two other Non-Executive Directors of the Group, namely, A P Goss and P Best.  The 
Committee met three times during the financial year and attendance is shown in the table on 
page 57. 
Only members of the Committee are required to attend Committee meetings, however, other 
individuals (such as the Chief Executive, Chief Financial Officer, Chief Operations Officer or 
Company Secretary and independent auditors) are able to attend by invitation. 
The key responsibilities of the Committee are set out in the table on page 59. 
Activities during the year 
During the Year the Committee focused on the following matters: 
• 
Review of the interim and year-end financial statements for the Group 
• 
Review of the consistency and appropriateness of the accounting policies 
• 
Review of the methods used to account for significant transactions, completeness of 
disclosures and material areas in which significant judgements had been applied 
• 
Review of the effectiveness of internal controls, risk assessment process, the assurance 
process and changes to significant risks 
• 
Approval of the terms of engagement, strategy, scope and effectiveness of independent 
auditors 
Significant Issues 
As part of the reporting and review process, the Committee has discussed the significant 
issues considered in relation to the financial statements and how those issues were 
addressed. 
During the Year the Committee considered the following key risks, accounting issues and 
judgements: 
Significant issue 
Action taken 
Recognition 
and 
measurement 
of assets and 
liabilities in a 
business 
combination 
The Group completed the acquisition of Rowes Garage Limited on 31 October 2023.  
Management undertook an exercise to identify and value the assets and liabilities that 
had been acquired as part of this business combination, including identification and 
measurement of any intangible assets arising as a result of the acquisition. 
Valuations from external experts were obtained where necessary, to aid determination 
of the fair value of assets and liabilities acquired. 
The Committee reviewed the assumptions applied in this assessment and concluded 
that the fair values disclosed in note 17 of the consolidated financial statements were 
appropriate. 
Carrying value 
of goodwill, 
other 
intangibles and 
tangible assets 
Management performed a detailed impairment review on the goodwill, other 
intangibles and tangible assets in the consolidated financial statements of the Group, 
based on forecast future cash flows.  The Committee challenged the methodology, 
assumptions, and sensitivity analysis used by management.  The Committee also 
considered the independent review by the independent auditors. 
The Committee concluded that the February 2024 carrying amounts shown in notes 
15, 16 and 18 of the consolidated financial statements were appropriate and approved 
the disclosures. 
Valuation of 
inventory 
The Group’s assessment of the valuation of used vehicle inventory at 29 February 
2024 involves an element of estimate to determine the expected net realisable value 
post year end.  Key assumptions used in the valuation of used vehicle inventory at 29 
February 2024 include sales which took place post year end, latest industry guidance 
and historical trends. 
The committee reviewed and challenged the assumptions applied in determining the 
valuation of inventory at 29 February 2024 as shown in note 21 and concluded that 
these were appropriate. 

Audit, Risk and Internal Control (continued) 
63 
Vertu Motors plc (Company Number: 05984855)  
Audit Committee Report (continued) 
Significant Issues (continued) 
Significant issue 
Action taken 
Viability and 
Going Concern 
 
Management have prepared detailed financial projections for a period of 12 months from 
the date of signing the financial statements (‘Review Period’).  These projections are 
based on the Group’s detailed annual business plan. 
Management have reviewed the output of these detailed projections alongside the 
Group’s funding facilities and banking covenants, further details of which are provided in 
note 26 of the consolidated financial statements.  
Sensitivity analysis has been performed to model the impact of more adverse trends 
compared to those included in the financial projections to model the impact of severe but 
plausible downside risks.   
By their very nature forecasts and projections are inherently uncertain.  Circumstances 
could arise under which extreme downside scenarios may occur that would render the 
preparation of accounts based on the assumption of a going concern inappropriate.  
Based on what is known at this time and based upon the forecast information available, 
the Directors believe it appropriate to prepare accounts under the going concern basis. 
The Committee challenged the assumptions used and also considered the review 
conducted by the independent auditors.  The Committee concluded that the Board is able 
to make the Viability and Going Concern statements on pages 51 and 52. 
Pension 
benefits 
Assets and obligations under the “Bristol Street Pension Scheme”, which is a defined 
benefit scheme in which accrual ceased on 31 May 2003, are recognised in the balance 
sheet.  
The valuation of the scheme assets and the present value of the obligations are 
calculated by external advisors.  
The Committee reviewed the assumptions applied in calculating the scheme assets and 
obligation (set out in note 30) at 29 February 2024 and confirmed that these were 
appropriate. 
Manufacturer 
bonus income 
Income is received from manufacturer partners in the form of rebates and volume related 
bonuses.  A Group wide income recognition policy is in place in respect of this income.  
Management allocate responsibility to Divisional Finance Directors, as nominated 
‘franchise experts’ to ensure bonus programmes are fully understood and communicated 
to Dealership teams.  The Group’s internal audit function reviews the treatment of 
manufacturer bonus income recognition on a dealership-by-dealership basis.  The 
Committee also considered the review performed by the independent auditors. 
The Committee concluded that it was satisfied with the income recognition policy, and 
with the appropriateness of the controls currently in operation, over manufacturer bonus 
income recognition. 
Revenue 
recognition 
The Group’s main product/service lines are the sale of motor vehicles, parts and 
aftersales services. The Group operates an income recognition policy that ensures that 
revenue is recognised in line with satisfaction of the performance obligation, as set out in 
note 1 of the consolidated financial statements. 
Given the complexity of the initial sale of a vehicle for which it is not unusual to have a 
discount applied in a sales transaction which may or may not include multiple other 
products, judgement is involved in determining the appropriate allocation of such a 
discount between the products involved in the sale, particularly where there is a difference 
between the products, in when the relevant performance obligations are satisfied. 
Complexity of distribution arrangements also give rise to potential judgement as to 
whether the Group is acting as principal or agent in respect of sales transactions. 
The committee reviewed the assumptions set out in the revenue recognition policy and 
confirmed that the assumptions applied and categorisation of sales as principal or agent 
were appropriate. 
 

Audit, Risk and Internal Control (continued) 
64 
Vertu Motors plc (Company Number: 05984855)  
Audit Committee Report (continued) 
Financial and Business Reporting 
The Committee is responsible for monitoring the integrity of the financial statements including 
the Group’s annual and half-yearly results and ensuring they are fair, balanced and 
understandable. 
The independent auditors also provide an auditors’ report to the members providing an 
independent opinion on the truth and fairness of the Group’s financial statements.  This report 
can be found on pages 82 to 89.  
Risk Management and Internal Controls 
The Group has well established risk management and internal control processes.  These are 
regularly subject to audit and the results are reported to the Audit Committee and the Board 
for their review. 
Day to day management of risk is delegated to the Chief Executive’s Committee, which 
consists of the Chief Executive, the Chief Financial Officer, the Company Secretary, the Chief 
Operations Officer, the Chief Marketing Officer, the HR Director, the Sales Director, the Chief 
Technology Officer, the Group Strategy Director and the seven Divisional Operations 
Directors of the Group. 
The Audit Committee confirms that the effectiveness of the system of internal control, 
covering all material controls including financial, operational and compliance controls and risk 
management systems, has been reviewed during the year under review and up to the date of 
approval of the Annual Report. 
Internal Audit 
The Group Risk team report regularly on the audits carried out in each dealership which, for 
the financial year ended 29 February 2024, covered both balance sheet and sales process 
audits as well as audits of key financial control processes.  The Group Risk team met with the 
Committee without the presence of management.  
External Audit 
The Audit Committee has recommended to the Board that a resolution be put to shareholders 
at the Annual General Meeting to reappoint PwC as auditors of the Company for a further 
year.  PwC have been appointed as auditors to the Company for the previous 16 financial 
years.  In accordance with ethical standards requirements, the audit partner responsible for 
the engagement was subject to rotation after each five-year period and consequently a new 
audit partner, Nicholas Cook has taken responsibility for the FY24 audit from Jonathan 
Greenaway who had served since February 2019.  No tender has been conducted.  The 
Committee reviewed the effectiveness, independence and objectivity of the independent 
auditors and no matters of concern were raised during the financial year to 29 February 2024.  
It will continue to monitor this. 
The independent auditors attend some of the Committee meetings and the Committee meets 
with the independent auditors without management present. 

Audit, Risk and Internal Control (continued) 
65 
Vertu Motors plc (Company Number: 05984855)  
Audit Committee Report (continued) 
Independence of the Independent Auditors 
Both the Audit Committee and the Independent Auditors have in place safeguards to avoid 
the Independent Auditors' objectivity and independence being compromised.  The Group's 
policy with regard to services provided by the Independent Auditors, PricewaterhouseCoopers 
LLP, is as follows: 
• 
Statutory audit services 
The Independent Auditors, who are appointed annually by the shareholders, undertake 
this work.  The Independent Auditors also provide regulatory services and formalities 
relating to shareholder and other circulars.  The Committee reviews the Independent 
Auditors' performance on an ongoing basis. 
• 
Further assurance services (this includes work relating to acquisitions and disposals) 
The Group's policy is to appoint advisors to undertake such work where their knowledge 
and experience is appropriate for the assignment.  Where PricewaterhouseCoopers LLP 
are used, the Board reviews their independence and expertise on every assignment.  
Other professional services firms are employed in certain cases on acquisition and 
disposal related assignments. 
• 
Other non-audit services 
The Independent Auditors are not permitted to provide internal audit, risk management, 
litigation support or remuneration advice.  The provision of other non-audit services, is 
assessed on a case by case basis, depending on which professional services firm is best 
suited to perform the work.  These safeguards, which are monitored by the Committee, 
are regularly reviewed and updated to ensure they remain appropriate.  The appointment 
of PricewaterhouseCoopers LLP to provide non-audit services requires Board approval 
for any assignment with fees above a set financial limit.  The Independent Auditors report 
to the Committee on the actions they take to comply with the professional and regulatory 
requirements and best practice designed to ensure their independence, including the 
rotation of key members of the audit team.  PricewaterhouseCoopers LLP have formally 
confirmed this to the Board.  PricewaterhouseCoopers LLP did not provide any non-audit 
services to the Group during the year ended 29 February 2024. 
 
 
 
K Lever 
Chairman of Audit Committee 
15 May 2024 
 

Remuneration Committee Report 
66 
Vertu Motors plc (Company Number: 05984855)  
Annual Statement from the Chair of the Remuneration Committee 
Introduction 
On behalf of the Board, I am pleased to present our Directors’ Remuneration Report for the 
year ended 29 February 2024.  This Directors’ Remuneration Report has been prepared on 
behalf of the Board by the Remuneration Committee (“the Committee”) in accordance with the 
Companies Act 2006, as well as with the spirit, principles and, as far as is reasonably 
practical, the requirements of the Quoted Companies Alliance Remuneration Guidance, the 
Investment Association’s Principles of Remuneration and the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008, notwithstanding that, as 
the Company is listed on AiM, these regulations do not all strictly apply.  This report is split 
into two sections: 
• 
the Directors’ remuneration policy sets out the Company’s intended policy on 
Directors’ remuneration from 1 March 2024 and is provided for information to 
shareholders; and 
• 
the annual report on remuneration sets out payments and awards made to the 
Directors and details the link between Company performance and remuneration for 
the year to 29 February 2024 and is subject to an advisory shareholder vote at this 
year’s AGM. 
Key remuneration decisions for the year to 29 February 2024 
On 1 March 2023, the Group awarded a £1,000 pay rise to all colleagues earning under 
£30,000. During FY24 the Group reviewed key skilled roles and undertook a benchmarking 
exercise.  As a result, changes were implemented to remuneration packages for key roles.  In 
late 2023 into early 2024, the Group undertook a comprehensive review of its remuneration 
strategy. This included reviewing the impact of the significant investments made in this area 
over the last two financial years, the general economic backdrop, the recent performance of 
the Motor Retail sector and the employment cost headwinds facing UK employers.  This 
review also included consideration of the impact of the 2024 National Minimum Wage rates 
on the Group's cost base. It concluded that applying a general pay award to colleagues on 1 
March 2024 was not appropriate but that role specific adjustments would be reviewed (and 
where appropriate enacted) throughout FY25 as required to ensure that the Group is able to 
continue to attract and retain talent.     
This review also incorporated the external benchmarking of the remuneration packages of the 
Executive Directors. This benchmarking exercise included a range of relevant comparator 
companies from both within and beyond the Motor Retail sector. It concluded that the 
Executive Directors’ remuneration packages remained below those in comparator companies. 
Accordingly, the Remuneration Committee recommended a 5% pay rise be applied. This 
recommendation was rejected by all three Executive Directors given the performance of the 
Group in FY24 and in light of the approach taken to the wider Group remuneration strategy 
outlined above. 
The Executive Director annual bonus structure remains unchanged from the scheme 
operated in the last three financial years. It continues to include measures on financial 
performance (Group profit), customer satisfaction and colleague satisfaction with 70% of 
bonus relating to profit targets with the remaining 30% split equally between customer 
outcome and colleague outcome measures. The maximum profit bonus earnings level of 
135% of on-target earnings equates to delivery of 135% of the business plan.   
The Executive Directors will not receive the Group profit element bonus for the year 
commencing 1 March 2023 (FY24) as the threshold of 85% of the target was not reached in 
the financial year.  They will receive the elements related to customer satisfaction and 
colleague satisfaction.    
The Partnership Share Scheme continued to operate in the year ended 29 February 2024 
(FY24) for senior management of the Group, and will also apply in the year commencing 1 
March 2024 (FY25) with 232 members participating.  Under this Scheme, an award is made 
in the form of a nil-cost option at the beginning of each financial year over a maximum 
number of shares (to be determined annually by the Remuneration Committee based on a 
fixed percentage of on-target earnings).  At the end of each financial year, vesting is directly 
linked to the level of pay-out of each participant's annual bonus for that year.  For example, if 

Remuneration Committee Report (continued) 
67 
Vertu Motors plc (Company Number: 05984855)  
Annual Statement from the Chair of the Remuneration Committee (continued) 
Key remuneration decisions for the year to 29 February 2024 (continued) 
the annual bonus pay-out is at 95% of the amount that would be earned at the on-target level, 
95% of the nil-cost option will be awarded.  Performance is capped at the 100% level and the 
employee must remain in employment for three further complete financial years before the nil-
cost options are awarded to them.  This scheme continues to be very well received by the 
beneficiaries and this year was the first year in which beneficiaries received shares under the 
scheme (following the conclusion of the three-year holding period for shares issued in FY21). 
The Executive Directors were not issued Partnership Share Scheme options in FY21 and are 
therefore not included in the population of colleagues whose shares vested. The Executive 
Directors’ participation started in FY22. 
The Partnership Share award made in the year ended 29 February 2024 (FY24) will vest in 
part for the majority of beneficiaries, but, due to the lack of Group profit bonus payable to the 
Executive Directors, only 23% of their Partnership Share options for the year ended 29 
February 2024 have vested. 
A Partnership Share Scheme annual award to the Executive Directors has again been made 
for the year commencing 1 March 2024 at 40% of on-target earnings (consistent with the level 
made in the previous year).   
The Remuneration Committee considered the compound impact of the lack of profit bonus on 
the Partnership Share Scheme award and agreed to make a necessary adjustment to the 
remuneration policy for FY24 onwards to provide it with flexibility in relation to the setting of 
the minimum threshold for the payment of Group profit bonus in special circumstances.  As a 
result, the Remuneration Committee will in future reserve the right to use its discretion to 
review the 85% annual profit bonus threshold and adjust it downwards (to a minimum of 75%) 
and to pay a proportion of the annual profit bonus for performance between the adjusted 
threshold and the original 85% target. This discretion would be used only where appropriate 
to reflect special circumstances and where performance by the Executive justifies it.  
Partnership share options would then vest at the rate of bonus actually paid.  The 
Remuneration Committee believe that this flexibility is required to ensure that the Executive 
Directors’ remuneration remains competitive and to retain a motivated, stable and 
experienced Executive Director team. 
Conclusion 
The Directors’ remuneration policy which follows this annual statement sets out the 
Committee’s principles on remuneration for the future and the annual report on remuneration 
provides details of remuneration for the year ended 29 February 2024.  The Committee 
continues to be mindful of shareholder views and interests, and the importance of retaining 
the stable, experienced management team.  We believe that our Directors’ remuneration 
policy continues to be prudent and aligned with the achievement of the Company’s business 
objectives.  We hope that we can rely on your votes in favour of the annual report on 
remuneration. 
By Order of the Board: 
 
 
 
P Best 
Chairman of Remuneration Committee 
15 May 2024 

Remuneration Committee Report (continued) 
68 
Vertu Motors plc (Company Number: 05984855)  
Remuneration Policy 
The policy of the Committee is to ensure that the Executive Directors are fairly rewarded for 
their individual contributions to the Group’s overall performance and to provide a competitive 
remuneration package to Executive Directors, including long-term incentive plans, to attract, 
retain and motivate individuals of the calibre required to ensure that the Group is managed 
successfully in the interests of shareholders.  In addition, the Committee’s policy is that a 
substantial proportion of the remuneration of the Executive Directors should ordinarily be 
performance related, consistent with the balance of remuneration paid to Directors and Senior 
Management in the automotive retail sector.  
Future Policy Table 
The main elements of the remuneration package of Executive Directors are set out below: 
Purpose and link to 
strategy 
Operation 
Maximum potential value 
Performance metrics 
BASIC SALARY 
Attract and retain high 
calibre Executive 
Directors to deliver 
strategy. 
Paid in 12 equal monthly 
instalments during the year. 
Reviewed periodically to 
reflect experience, role, 
responsibility and 
performance of the 
individual and the Group, 
and to take into account 
rates of pay for comparable 
roles in similar companies.  
When selecting 
comparators, the 
Committee has regard to, 
inter alia, the Group’s 
revenue, profitability, 
market worth and business 
sector.  There is no 
prescribed maximum 
increase.  Annual rates are 
set out in the annual report 
on remuneration for the 
current year and the 
following year. 
None 
BENEFITS 
 
 
 
Provide benefits 
consistent with role. 
Currently these consist of 
the option of two company 
cars, or access to an 
employee car ownership 
scheme, health insurance, 
critical illness cover and life 
assurance and the 
opportunity to join the 
Company’s share incentive 
plan (“SIP”).  The 
Committee reviews the level 
of benefit provision from 
time to time and has the 
flexibility to add or remove 
benefits to reflect changes 
in market practices or the 
operational needs of the 
Group. 
The cost of providing 
benefits is borne by the 
Company and varies from 
time to time. 
None 

Remuneration Committee Report (continued) 
69 
Vertu Motors plc (Company Number: 05984855)  
Remuneration Policy (continued) 
Future Policy Table (continued) 
Purpose and link to 
strategy 
Operation 
Maximum potential value 
Performance metrics 
ANNUAL BONUS 
 
 
 
Incentivises 
achievement of 
business objectives by 
providing rewards for 
performance against 
annual profit targets, 
customer outcome 
targets including 
manufacturer new car 
and service customer 
satisfaction (“CSI”) 
scores as well as used 
car Judge Service 
results, and colleague 
satisfaction with exact 
measures reviewed 
annually.  
Paid in cash after the end of 
the financial year to which it 
relates.   
 
 
It is the normal policy of the 
Committee to cap maximum 
annual bonuses.  The levels 
of such caps are reviewed 
annually.   
Targets are based on adjusted profit 
before tax of the Group and customer 
outcome and colleague satisfaction 
measures. 
The Committee sets performance 
measures, threshold and maximum 
targets on an annual basis. 
A sliding scale operates between 
threshold and maximum performance.  No 
company profit performance bonus is 
payable where performance is below the 
threshold of 85% (unless the Committee 
exercises its discretion in special 
circumstances, in which case it may be 
reduced downwards, and a proportion of 
the original bonus paid).   
No colleague satisfaction bonus is payable 
where performance is below an annual 
target.  No customer satisfaction bonus is 
payable if minimum targets are not met.   
Payment of any bonus earned is subject to 
overriding discretion of the Committee in 
the event of gross misconduct. 
LONG-TERM INCENTIVES 
Alignment of interests 
with shareholders by 
providing long-term 
incentives delivered in 
the form of shares 
through the Partnership 
Share Scheme (part of 
the Long Term Incentive 
Plan (LTIP).  
Grant of £Nil cost options 
under the Partnership 
Share Scheme.  Options 
vest in proportion to the 
amount of annual bonus 
earned in the year of 
issue. Options may then 
be exercised after 3 years 
starting at the end of the 
financial year to which the 
bonus relates. 
Annual award of options to 
Executive Directors is 40% 
of on-target earnings for 
FY24.  The Remuneration 
Committee will determine at 
the beginning of future 
financial years, the 
maximum value of shares 
over which an award can be 
granted.   
Vesting is pro rata to achievement of the 
participant’s bonus measures for the year.  
PENSION 
 
 
 
Attract and retain 
Executive Directors for 
the long-term by 
providing funding for 
retirement. 
All Executive Directors are 
entitled to participate in 
money purchase 
arrangements, or to 
receive a cash allowance 
in lieu of pension 
contributions. 
The Group currently makes 
payments of up to 16.5% of 
basic salary into any 
pension scheme or similar 
arrangement as the 
Executive Director may 
reasonably request. 
Such payments are not 
counted for the purposes of 
determining bonus or 
formulating the award value 
of the partnership share 
scheme. 
Any new Directors would 
receive a pension 
contribution in line with the 
majority of the workforce.  
None 
 

Remuneration Committee Report (continued) 
70 
Vertu Motors plc (Company Number: 05984855)  
Remuneration Policy (continued) 
Notes to the Policy Table 
Differences from remuneration policy for all employees 
All employees of the Company are entitled to base salary or hourly rate and various other 
colleague benefits.  The opportunity to earn a bonus is made available to all management 
colleagues in the Group.  The maximum opportunity available is based on the seniority and 
responsibility of the role. 
Share options are only granted under the Partnership Share Scheme to senior management 
in the Group and selected key employees who are crucial to the long-term success of the 
Company. 
Statement of consideration of employment conditions of employees elsewhere in the Group 
The Committee receives reports on an annual basis on the level of any pay rises awarded 
across the Group and takes these into account when determining salary increases for 
Executive Directors.  In addition, the Committee receives regular reports on the structure of 
remuneration for senior management in the tier below the Executive Directors and uses this 
information to ensure a consistency of approach for the most senior managers in the Group.   
The Committee also approves the award of any long-term incentives and other share 
schemes. 
The Committee does not specifically invite colleagues to comment on the Directors’ 
remuneration policy, but it does take note of any comments made by colleagues. 
Statement of consideration of shareholder views 
The Chairman of the Committee consults with major shareholders from time to time or where 
any significant remuneration changes are proposed, in order to understand their expectations 
with regard to Executive Directors remuneration and reports back to the Committee.  The 
Committee also takes into account emerging best practice and guidance from major 
institutional shareholders and advisors.   
Approach to recruitment remuneration 
The Committee’s approach to recruitment remuneration is to offer a market competitive 
remuneration package sufficient to attract high calibre candidates who are appropriate to the 
role but without paying any more than is necessary. 
Any new Executive Director’s regular remuneration package would include the same 
elements and be in line with the policy table set out earlier in this Directors’ remuneration 
policy (subject to the statement regarding pension contributions and any specific personal 
targets or development), including the same limits on performance related remuneration. 
Where an internal candidate is promoted to the Board the original grant terms and conditions 
of any bonus or share award made before that promotion will continue to apply, as will 
membership of any of the Group’s pension arrangements. 
Reasonable relocation and other similar expenses may be paid if appropriate. 

Remuneration Committee Report (continued) 
71 
Vertu Motors plc (Company Number: 05984855)  
Directors’ Service Contracts, Notice Periods and Termination Payments 
Provision 
Policy 
Details 
Notice periods in 
Executive 
Directors’ service 
contracts 
12 months by Company or Executive Director 
Executive 
Directors may 
be 
required to work during the 
notice period. 
Compensation for 
loss of office 
No more than 12 months’ basic salary and benefits (including 
company pension contributions). 
 
Treatment of 
annual bonus on 
termination 
Bonuses which have already been declared are payable in full.  In 
the event of termination by the Company (except for cause) pro-
rated bonus to the end of the notice period is payable at the 
discretion of the Remuneration Committee. 
 
Treatment of LTIP 
and CSOP awards 
and Partnership 
Share Awards  
Partnership Share Awards for the current financial year (and other 
unvested LTIP awards), will normally lapse on cessation of 
employment.  However, for Good Leavers, the Committee shall 
determine whether the award is released on the normal release 
date or on some other date. 
For the Partnership Share Scheme, the extent of vesting will be 
determined by the Committee taking into account the amount of 
time that the employee has worked in the financial year.  Following 
release, Good Leavers may exercise their options at any time after 
cessation of employment.   
For other LTIP awards, the extent of vesting will be determined by 
the Committee taking into account the extent to which the 
performance condition is satisfied and, unless the Committee 
determines otherwise, the period of time elapsed from the date of 
grant to the date of cessation relative to the performance period. 
Good Leavers may exercise their options within 12 months (or 
such a period as the Committee determines).  Good Leaver LTIP 
awards that have vested but not been released (i.e. during the 
holding period) will ordinarily continue to the normal release date 
when they will be released to the extent vested.  The Committee 
retains the discretion to release awards earlier.   
Unvested CSOP Awards will normally lapse on cessation of 
employment but, for Good Leavers, may vest in full or part as 
determined by the Remuneration Committee.  Vested CSOP 
options can be executed for up to 6 months (or 12 months in the 
case of death) except following summary dismissal, when they 
lapse. 
 
Good 
leaver 
circumstances 
comprise death, illness, injury, 
disability, retirement, transfer of 
employing 
business 
outside 
Group 
or 
exceptional 
circumstances at the discretion 
of the Committee.  
 
Exercise of 
discretion  
 
Intended only to be relied upon to provide flexibility in exceptional 
or inequitable circumstances. 
The Committee’s determination 
will 
take 
into 
account 
the 
particular circumstances of the 
Executive Director’s departure 
and the recent performance of 
the 
Company 
and 
will 
be 
detailed in the next published 
Remuneration 
Committee 
Report. 
Outside 
appointments 
Subject to approval 
Board approval must be sought.  
Non-Executive 
Directors 
Re-election 
All Non-Executives are subject 
to re-election every three years.  
No compensation payable if 
required to stand down. 
 
 
 
 
 
 
 
 
 
 

Remuneration Committee Report (continued) 
72 
Vertu Motors plc (Company Number: 05984855)  
Directors’ Service Contracts, Notice Periods and Termination Payments (continued) 
In the event of the negotiation of a settlement agreement between the Company and a 
departing Director, the Committee may make payments it considers reasonable in settlement 
of potential legal claims.  Such payments may also include reasonable reimbursement of 
professional fees in connection with such agreements. 
The Committee may also include the reimbursement of fees for professional or outplacement 
advice in the termination package, if it considers it reasonable to do so.  It may also allow the 
continuation of benefits for a limited period. 
Non-Executive Directors’ Fee Policy 
The policy for the remuneration of the Non-Executive Directors is as set out below.  Non-
Executive Directors are not entitled to a bonus, they cannot participate in the Company’s 
share option scheme and they are not eligible for pension arrangements.  
Purpose and link to strategy 
Operation 
Maximum potential value 
Performance 
metrics 
NON-EXECUTIVE DIRECTOR (‘NED’) FEES  
To attract NEDs who have a 
broad range of experience 
and skills to oversee the 
implementation 
of 
our 
strategy. 
NED fees are determined by the 
Board within the limits set out in the 
Articles of Association and are paid 
in 12 equal monthly instalments 
during the year. 
Non-Executive Directors may be 
eligible for benefits such as the use 
of secretarial support or other 
benefits that may be appropriate. 
They also may receive a company 
car with insurance, using a scheme 
and 
type 
of 
the 
Company’s 
choosing. 
Annual rate set out in the annual 
report on remuneration for the 
current year and the following 
year. No prescribed maximum 
annual increase. 
The cost of providing benefits is 
borne by the Company and varies 
from time to time. 
None 

Directors’ Remuneration Report  
73 
Vertu Motors plc (Company Number: 05984855)  
Total 2024/25 Remuneration Opportunity  
The chart below illustrates the remuneration that would be paid to each of the Executive 
Directors in the 2024/25 financial year under three different performance scenarios: (i) 
Minimum; (ii) On-target; and (iii) Maximum.   
The elements of remuneration have been categorised into three components: (i) Fixed; (ii) 
Annual variable (annual bonus awards); and (iii) Multiple year (LTIP awards) which are set out 
in the future policy table above.  The element included for multiple year (LTIP Awards) relates 
to Partnership Share Scheme options which are capable of vesting in the financial year to 28 
February 2025 and is based on the closing share price on 1 March 2024.  
 
 
 
 
 
 
 
 

Directors’ Remuneration Report (continued) 
74 
Vertu Motors plc (Company Number: 05984855)  
Total 2024/25 Remuneration Opportunity (continued) 
Each element of remuneration is defined in the table below: 
Element 
Description 
Fixed 
Base salary for the 2024/2025 financial year plus pension and benefits.  
Annual Bonus 
Annual bonus awards based on adjusted profit before tax, customer 
outcome measures and colleague satisfaction targets. 
Multiple Year (FY24 
Partnership Share Award) 
Value of Partnership Share Scheme Awards which vest in the year ended 
28 February 2025 but are subject to a three-year holding period thereafter.  
Value is based on the number of shares awarded at the closing share price 
on 1 March 2024. 
The on-target scenario assumes that for the annual bonus, adjusted profit is in line with 
financial targets. 
Annual report on remuneration  
The annual basic salaries and fees to be paid to Directors in the year ending 28 February 
2025 are set out in the table below, together with any increase expressed as a percentage. 
  
28-Feb 
29-Feb 
  
  
2025 
2024 
Underlying Increase 
(Excluding Committee 
Appointments) 
£’000 
£’000 
% 
R T Forrester 
415 
415 
- 
K Anderson 
263 
263 
- 
D P Crane  
263 
263 
- 
K Lever 
20** 
62 
- 
P Best 
59*** 
52 
- 
A P Goss 
130 
130 
- 
J Mewett 
45 
34* 
- 
D Gillard 
50**** 
8* 
- 
 
*Reflects a part year figure for appointment during the year ended 29 February 2024.  
**Reflects a part year figure for resignation at the AGM. 
***The figures for P Best include an increase from the date she takes over the Senior Independent Director role. 
****The figures for D Gillard include an increase from the date he takes over the Audit Committee Chair role. 
 

Directors’ Remuneration Report (continued) 
75 
Vertu Motors plc (Company Number: 05984855)  
Single Total Figure of Remuneration 
The remuneration of the Directors who served during the period from 1 March 2023 to 29 
February 2024 is as follows: 
  
Salary or 
fees 
Taxable 
Benefits1 
Pension 
Bonus 
Long Term 
Incentive 
Plan 
Single total 
figure 
  
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
  
2024 
2023 
2024 
2023 
2024 
2023 
2024 
2023 
20243 
20232 
2024 
2023 
Executive Directors  
  
  
  
  
  
  
  
  
  
  
R T Forrester 
415 
415 
4 
3 
68 
68 
76 
355 
317 
247 
880 
1,088 
K Anderson 
263 
263 
3 
3 
43 
43 
36 
174 
178 
139 
523 
622 
D P Crane 
263 
263 
4 
3 
43 
43 
36 
174 
178 
139 
524 
622 
Non-Executive Directors 
  
  
  
  
  
  
  
  
0 
  
A P Goss 
130 
130 
1 
1 
- 
- 
- 
- 
- 
- 
131 
131 
K Lever 
62 
62 
1 
1 
- 
- 
- 
- 
- 
- 
63 
63 
P Best 
52 
52 
1 
1 
- 
- 
- 
- 
- 
- 
53 
53 
J Mewett 
34 
- 
- 
- 
- 
- 
- 
- 
- 
- 
34 
- 
D Gillard 
8 
- 
- 
- 
- 
- 
- 
- 
- 
- 
8 
- 
 
1 Taxable benefits include vehicle insurance, together with medical and life assurance premiums. 
2 Represents PSO nil cost awards granted in March 2021 which vested in March 2022. The value has been calculated by reference 
to the closing share price of the Company on 1 March 2022. These vested awards are subject to a 3 year holding period. 
3 Represents PSO nil cost awards granted in March 2022 which vested in March 2023. The value has been calculated by reference 
to the closing share price of the Company on 1 March 2023. These vested awards are subject to a 3 year holding period. 
Annual Bonuses  
The Executive Directors were awarded no Company profit performance bonus for the Year as 
the minimum target was not achieved. Customer outcome bonus was awarded at the level of 
52% and colleague satisfaction bonus at the level of 100% - having achieved a colleague 
great place to work result in the full annual survey above 85%. These bonuses are to be paid 
in May 2024.   
Pensions 
The Group operates a group personal pension plan for eligible colleagues.  R T Forrester, K 
Anderson and D P Crane have elected to cease active membership of the plan and receive a 
payment of 16.5% of current basic salary rather than Company pension contributions. 
Directors' Share Options 
The movement in share options held by the Directors during the year ended 29 February 2024 
is as follows: 
 
Number at 1 
March 2023 
Exercised in 
Year 
Lapsed in 
 Year 
 
Granted in 
Year1 
Number at 29 
February 2024 
R T Forrester 
961,889 
- 
- 
484,772 
1,446,661 
K Anderson 
1,041,147 
- 
- 
272,727 
1,313,874 
D P Crane 
1,041,147 
- 
- 
272,727 
1,313,874 
1 These Partnership Share Scheme awards vested in March 2024 at a rate of 22.8% and are subject to a holding period of three years 
prior to being exercised. 
Partnership Share Award vesting criteria: 
Vesting is directly linked to the individual beneficiary’s percentage achievement of bonus 
earnings for each financial year with this capped at 100% of total award.  For example, if an 
individual earns 95% of bonus 95% of the award vests. 

Directors’ Remuneration Report (continued) 
76 
Vertu Motors plc (Company Number: 05984855)  
Statement of Directors’ Shareholding 
The Directors who held office on 29 February 2024 and their connected persons had interests 
in the issued share capital of the Company as at 29 February 2024 as follows: 
 
Number of shares held 
(including by connected 
persons) 
Vested unexercised share 
options 
Vested share options 
subject to 3 year holding 
period 
Unvested share options 
subject to performance 
conditions 
 
29 February 
28 February 
29 February 
28 February 29 February 
28 February  
29 February
28 February 
 
2024 
2023 
2024 
2023 
2024 
2023 
2024 1
2023 
R T Forrester 
7,489,518 
7,486,575 
- 
- 
961,889 
443,451 
484,772 
518,438 
K Anderson 
1,166,637 
1,163,694 
500,000 
500,000 
541,147 
249,480 
272,727 
291,667 
D P Crane 
481,462 
465,479 
500,000 
500,000 
541,147 
249,480 
272,727 
291,667 
K Lever 
100,800 
100,800 
- 
- 
- 
- 
- 
- 
P Best 
- 
- 
- 
- 
- 
- 
- 
- 
A P Goss 
62,083 
62,083 
- 
- 
- 
- 
- 
- 
J Mewett 
- 
n/a 
- 
n/a 
- 
n/a 
- 
n/a 
D Gillard 
- 
n/a 
- 
n/a 
- 
n/a 
- 
n/a 
1 These options vested at a rate of 22.8% post year end and are now subject to a 3 year holding period. 
Changes in remuneration of Chief Executive Officer 
The following table sets out the change in the Chief Executive’s salary, benefits and bonus 
between the years ended 28 February 2023 and 29 February 2024 compared with the 
average percentage change in each of those components for the employees of the Group.  
  
Increase in base 
salary 
Change in 
benefits 
Change in 
bonus 
CEO  
 
0.0% 
0% 
(78.7%) 
Employees 
8.3% 
0% 
(6.4%)  
Date of Service Contracts/Letters of Appointment 
 
DIRECTOR 
 
Date of service contract/ 
letter of appointment 
R T Forrester 
20 December 2006 
K Anderson  
1 March 2019 
D P Crane  
25 July 2018 
A P Goss  
19 July 2019 
K Lever  
25 February 2021 
P Best 
5 May 2022 
J Mewett 
2 June 2023 
D Gillard 
29 December 2023 
Copies of Directors’ service contracts and letters of appointment are available for inspection 
at the Company’s registered office. 
Relative Importance of Spend on Pay 
The table below sets out the total spend on remuneration in the Group in the years ended 28 
February 2023 and 29 February 2024 compared with other disbursements from profit (i.e. the 
distributions to shareholders). 
 
Spend in the 
year ended 29   
 February 2024 
£’000 
Spend in the 
year ended 28 
February 2023 
£’000 
% change 
Spend on remuneration (including Directors) 
302,831 
266,423 
13.7% 
Profit distributed by way of dividend 
7,759 
6,003 
29.3% 
 

Directors’ Remuneration Report (continued) 
77 
Vertu Motors plc (Company Number: 05984855)  
Shareholders’ Vote on Remuneration at the 2023 AGM 
2023 Directors’ Remuneration Report  
Number 
Proportion of  
votes cast (%) 
Votes cast in favour 
124,643,705 
98.74 
Votes cast against 
1,587,022 
1.26 
Total votes cast in favour or against 
126,230,727 
100.00 
Votes withheld 
28,833 
 
The Committee 
The Committee is responsible for reviewing and recommending the framework and policy for 
remuneration of the Executive Directors.  The Committee’s terms of reference are available 
on the Company’s website.  The members of the Committee during the financial year were P 
Best (Chairman), K Lever, D Gillard (joined in the year) and A P Goss and details of meetings 
held are shown on page 57. 
 
 

Directors’ Report 
78 
Vertu Motors plc (Company Number: 05984855)  
The Directors’ report sets out the information required to be disclosed by the Company in 
compliance with the Companies Act 2006 and the Financial Conduct Authority’s Disclosure 
and Transparency Rules (DTR).  It forms part of the management report as required under 
the DTR, along with the Strategic Report (pages 2-52) and other sections of this Annual 
Report and audited consolidated financial statements.  The below requirements are covered 
by reference as set out below: 
Information 
Reported within 
Pages 
Acquisitions and disposals 
Strategic Report 
2-52 
Business model 
Strategic Report 
2-52 
Corporate Governance Framework 
Corporate Governance Report 
53-81 
Community and charitable giving 
Strategic Report 
2-52 
Details of Directors 
Corporate Governance Report 
53-81 
Directors’ share interests and remuneration 
Directors Remuneration Report 
73-77 
Diversity, equality and inclusion 
Strategic Report 
2-52 
Employee engagement 
Strategic Report 
2-52 
Financial Instruments 
Financial Statements (Note 27) 
 
Future developments and strategic priorities 
Strategic Report 
2-52 
Going concern statement 
Strategic Report 
2-52 
Principal risks and risk management 
Strategic Report 
2-52 
Modern Slavery Statement 
Strategic Report 
2-52 
Results 
Consolidated Income Statement 
90 
Section 172 Statement 
Strategic Report 
2-52 
Stakeholder engagement 
Strategic Report 
2-52 
Statement of Directors Responsibilities 
Corporate Governance Report 
53-81 
Viability Statement 
Strategic Report 
2-52 
Annual General Meeting (“AGM”) 
At the AGM, a separate shareholders’ resolution is proposed for each substantive matter.  We 
will publish to shareholders the Company’s annual report and financial statements together 
with the notice of AGM, giving not less than the requisite period of notice.  The notice will set 
out the resolutions the Directors are proposing and explanatory notes for each.  At the AGM, 
Directors’ terms of appointment are available for inspection.  On the day of the AGM, the 
Board takes the opportunity to update shareholders on the Company’s trading position via an 
RNS announcement.  Normally, the Chairman and each committee chairman are available at 
the AGM to answer questions put by shareholders present.   
Branches 
The Group does not have any branches outside of the UK. 
Change of control 
The Company and members of its Group are party to agreements relating to banking, 
properties, employee share plans and motor vehicle franchises which alter or terminate if the 
Company or Group Company concerned undergoes a change of control.  None is considered 
significant in terms of its likely impact on the business of the Group as a whole other than the 
motor vehicle franchises. 
Charitable Donations 
Charitable donations of £311,000 were made by the Group during the year ended 29 
February 2024 (2023: £318,000). 
Contracts 
None of the other Directors had an interest in any contract with the Group (other than their 
service agreement or appointment terms and routine purchases of vehicles for their (or their 
family’s) own use) at any time during the financial year to 29 February 2024.   

Directors’ Report (continued) 
79 
Vertu Motors plc (Company Number: 05984855)  
Directors Indemnities and Insurance 
In line with market practice and the Company’s Articles, each Director has the benefit of an 
ongoing deed of indemnity from the Company, which includes provisions in relation to duties 
as a Director of the Company or an associated company, qualifying third party indemnity 
provisions and protection against derivative actions.  Copies of these are available for 
shareholders’ inspection at the AGM.  Directors’ and Officers’ insurance has also been 
established for all Directors and Officers to provide cover for their reasonable actions on 
behalf of the Group. 
Dividend 
The dividend paid in the year to 29 February 2024 was £7,759,000 (2.30p per share) (2023: 
£6,003,000 (1.75p per share)).  A final dividend in respect of the year ended 29 February 
2024 of 1.5p per share, is to be proposed at the annual general meeting on 25 June 2024.  
The ex dividend date will be 27 June 2024 and the associated record date 28 June 2024.  
The dividend will be paid on 26 July 2024, and the financial statements do not reflect this final 
dividend payable.  
Independent Auditors 
In the case of each person who was a Director of the Group at the date when this report was 
approved: 
• 
so far as each of the Directors is aware, there is no relevant audit information of which 
the Group and Company’s auditors are unaware, and; 
• 
each of the Directors has taken all the steps that they ought to have taken as a Director, 
as far as is reasonably practical, in order to make themselves aware of any relevant audit 
information and to establish that the Group and Company’s auditors are aware of that 
information. 
The independent auditors, PricewaterhouseCoopers LLP, have indicated their willingness to 
continue in office, and a resolution concerning their reappointment will be proposed at the 
Annual General Meeting. 
Political Donations 
The Group made no political donations and incurred no political expenditure during the year 
(2023: Nil). 
Post Balance Sheet Events 
Details of events after 29 February 2024 are disclosed in note 39 of the Financial Statements. 
Powers for the issuance or repurchase of Shares 
At 1 March 2023, 5,665,352 shares were held by Ocorian Limited (“Trustee”), the trustee of 
the Company’s employee benefit trust. The shares are held for the purpose of the trust and 
may be used to transfer shares to individuals exercising share options in the Company. 
During the year ended 29 February 2024, 1,273,903 shares held by the trust were transferred 
to individuals pursuant to exercises of options (or sold to satisfy the exercise price or resulting 
tax). The Trustee waives its right to dividends on any Company shares held in the trust and 
such holdings are disclosed within ‘Treasury Shares’ in the Financial Statements. 4,391,449 
ordinary shares in the Company were held by the Trustee at 29 February 2024. 
The rights and obligations attaching to the Company’s ordinary shares are set out in the 
Articles. The Company is currently authorised to issue up to two-thirds of its current issued 
share capital pursuant to a resolution passed at its 2023 AGM. 

Directors’ Report (continued) 
80 
Vertu Motors plc (Company Number: 05984855)  
Share Capital 
As at 29 February 2024, the Company’s issued share capital comprised a single class: 
ordinary shares of 10 pence each of which 337,602,150 were in issue.  The Articles permit 
the creation of more than one class of share, but there is currently none other than ordinary 
shares.  Details of the Company’s share capital are set out in note 31 to the consolidated 
financial statement.  All issued shares are fully paid.   
Shareholders (other than any who, under the Articles or the terms of the shares they hold, are 
not entitled to receive such notices) have the right to receive notice of, and to attend and to 
vote at, all general and (if any) applicable class meetings of the Company.  A resolution put to 
the vote at any general or class meeting is decided on a show of hands unless (before or on 
the declaration of the result of the show of hands or on the withdrawal of any other demand 
for a poll) a poll is properly demanded.  At a general meeting, every member present in 
person has, upon a show of hands, one vote, and on a poll, every member has one vote for 
every 10 pence nominal amount of share capital of which they are the holder.  In the case of 
joint holders of a share, the vote of the member whose name stands first in the register of 
members is accepted to the exclusion of any vote tendered by any other joint holder.  Unless 
the Board decides otherwise, a shareholder may not vote at any general or class meeting or 
exercise any rights in relation to meetings whilst any amount of money relating to his shares 
remains outstanding.  A member is entitled to appoint a proxy to exercise all or any of their 
rights to attend, speak and vote on their behalf at a general meeting.  Further details 
regarding voting can be found in the notes to the notice of the AGM.  To be effective, 
electronic and paper proxy appointments and voting instructions must be received by the 
Company’s registrars not later than 48 hours before a general meeting.  The Articles may be 
obtained from Companies House in the UK or upon application to the Company Secretary.  
Other than those prescribed by applicable law and the Company’s procedures for ensuring 
compliance with it, there are no specific restrictions on the size of a holding nor on the 
transfer of shares, which are governed by the Articles and prevailing legislation.  The 
Directors are not aware of any agreement between holders of the Company’s shares that may 
result in restrictions on the transfer of securities or the exercise of voting rights.  No person 
has any special rights of control over the Company’s share capital. 
 
 
By order of the Board 
 
 
 
Nicola Loose 
Company Secretary 
15 May 2024 
 

Statement of Directors’ Responsibilities 
81 
Vertu Motors plc (Company Number: 05984855)  
The Directors are responsible for preparing the Annual Report and the financial statements in 
accordance with applicable law and regulation. 
Company law requires the Directors to prepare financial statements for each financial year. 
Under that law the Directors have prepared the Group financial statements in accordance with 
UK-adopted international accounting standards and the Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards, comprising FRS 102 “The Financial Reporting Standard applicable in 
the UK and Republic of Ireland”, and applicable law). 
Under company law, Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group for that period. In preparing the financial statements, the 
Directors are required to: 
• 
select suitable accounting policies and then apply them consistently; 
• 
state whether applicable UK-adopted international accounting standards have been 
followed for the group financial statements and United Kingdom Accounting 
Standards, comprising FRS 102 have been followed for the company financial 
statements, subject to any material departures disclosed and explained in the 
financial statements; 
• 
make judgements and accounting estimates that are reasonable and prudent; and 
• 
prepare the financial statements on the going concern basis unless it is inappropriate 
to presume that the Group and Company will continue in business. 
The Directors are responsible for safeguarding the assets of the Group and Company and 
hence for taking reasonable steps for the prevention and detection of fraud and other 
irregularities. 
The Directors are also responsible for keeping adequate accounting records that are sufficient 
to show and explain the Group’s and Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and Company and enable them to 
ensure that the financial statements comply with the Companies Act 2006. 
The Directors are responsible for the maintenance and integrity of the Company’s website. 
Legislation in the United Kingdom governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions. 
 
On behalf of the Board 
 
 
 
Karen Anderson 
Chief Financial Officer 
15 May 2024 
 

Independent Auditors’ Report to the members of Vertu 
Motors plc  
 
82 
Vertu Motors plc (Company Number: 05984855)  
Report on the audit of the financial statements  
Opinion 
In our opinion: 
• Vertu Motors plc’s group financial statements and company financial statements (the 
“financial statements”) give a true and fair view of the state of the group’s and of the 
company’s affairs as at 29 February 2024 and of the group’s profit and the group’s cash 
flows for the year then ended; 
• the group financial statements have been properly prepared in accordance with UK-
adopted international accounting standards as applied in accordance with the provisions of 
the Companies Act 2006; 
• the company financial statements have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards, 
including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of 
Ireland”, and applicable law); and 
• the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006. 
We have audited the financial statements, included within the Annual Report & Financial 
Statements (the “Annual Report”), which comprise: the Consolidated Balance Sheet and 
Company Balance Sheet as at 29 February 2024; the Consolidated Income Statement, 
Consolidated Statement of Comprehensive Income, Consolidated Cash Flow Statement, 
Consolidated Statement of Changes in Equity and Company Statement of Changes in Equity 
for the year then ended; and the notes to the financial statements, comprising material 
accounting policy information and other explanatory information. 
Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs 
(UK)”) and applicable law. Our responsibilities under ISAs (UK) are further described in the 
Auditors’ responsibilities for the audit of the financial statements section of our report. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion. 
Independence 
We remained independent of the group in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, which includes the FRC’s Ethical 
Standard, as applicable to other listed entities of public interest, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements. 
To the best of our knowledge and belief, we declare that non-audit services prohibited by the 
FRC’s Ethical Standard were not provided. 
We have provided no non-audit services to the company or its controlled undertakings in the 
period under audit. 
Our audit approach 
Overview 
Audit scope 
• 24 full scope audit components were identified, including the Company. For additional 
coverage, audit procedures were performed over certain financial statement line items 
across a further 19 components. 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
83 
Vertu Motors plc (Company Number: 05984855)  
Our audit approach (continued) 
Overview (continued) 
Audit scope (continued) 
• This approach provides coverage of 87% of the group's profit before tax through the audit 
of full scope components. 
Key audit matters 
• Carrying value of goodwill and other indefinite life assets (group) 
• Carrying value of investments in subsidiaries (parent) 
Materiality 
• Overall group materiality: £23,600,000 based on 0.5% of revenue. 
• Overall company materiality: £4,400,000 based on 1% of total assets. 
• Performance materiality: £17,700,000 (group) and £3,300,000 (company). 
The scope of our audit 
As part of designing our audit, we determined materiality and assessed the risks of material 
misstatement in the financial statements. 
Key audit matters 
Key audit matters are those matters that, in the auditors’ professional judgement, were of 
most significance in the audit of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit 
strategy; the allocation of resources in the audit; and directing the efforts of the engagement 
team. These matters, and any comments we make on the results of our procedures thereon, 
were addressed in the context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters. 
This is not a complete list of all risks identified by our audit. 
Valuation of pension scheme liabilities and Completeness and valuation of assets and 
liabilities in the business combination, which were key audit matters last year, are no longer 
included because of our revised risk assessment and materiality in respect of pension 
scheme liabilities and the business combination only being applicable in the prior year. 
Otherwise, the key audit matters below are consistent with last year. 
 
 
 
 
 
 
 
 
 
 
 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
84 
Vertu Motors plc (Company Number: 05984855)  
Our audit approach (continued) 
Key audit matter 
How our audit addressed the key audit matter 
Carrying value of goodwill and other indefinite 
life assets (group) 
  
The Group has significant goodwill and other 
indefinite life assets in respect of acquisitions 
made across various CGUs of £129,092,000 
(2023: £128,080,000). The recoverable amount of 
the CGUs is impacted by various factors, a 
number of which are outside of Vertu's control, 
which could affect whether results are in line with 
expectations.  
Where this is the case and a CGU has lower than 
expected performance, there is a risk around the 
recoverability of goodwill and other indefinite life 
assets. An impairment assessment is required to 
be prepared annually by accounting standards for 
goodwill and intangible assets that are not 
amortised. Management have prepared a value in 
use assessment including sensitivities to consider 
the carrying value of the CGUs. There is inherent 
uncertainty and judgement in forecasting future 
cash flows and therefore this is a judgemental 
area of the audit. 
Refer to the accounting policies section within the 
consolidated financial statements for disclosures 
of the related accounting policies, judgements 
and estimates and note 15 in the consolidated 
financial statements for detailed disclosures in 
respect of goodwill and other indefinite life assets. 
 
To address this risk, we have performed the 
following: 
• 
Assessed the Group’s budgeting procedures 
as a basis for value in use calculations;  
• 
Assessed the mathematical accuracy of the 
model;  
• 
Compared current year performance to 
historical forecasts to assess accuracy in the 
budget process;  
• 
Assessed the appropriateness of CGUs used 
for Goodwill and other indefinite life assets;  
• 
Key inputs are assessed and challenged, for 
example discount rates, inflation and forecast 
revenues and costs;  
• 
We discussed with PwC Valuations experts 
to assess the discount rate;  
We considered the appropriateness of using 
a nil growth rate into perpetuity;  
• 
We benchmarked growth in years 2-5 against 
independent industry reports and forecasts;  
• 
We performed sensitivity analysis on the 
forecasts, including downside scenarios to 
assess the level of headroom; and,  
• 
We reviewed the disclosures included in the 
financial statements and compared to the 
requirements of IAS36.  
We are satisfied with management’s conclusion 
on the carrying value of goodwill and other 
indefinite life assets.  
 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
85 
Vertu Motors plc (Company Number: 05984855)  
Our audit approach (continued) 
 
Key audit matter (continued) 
How our audit addressed the key audit matter 
(continued) 
Carrying value of investments in subsidiaries 
(parent) 
  
The Company has significant investments in 
respect of acquisitions made across various 
subsidiaries of £348,574,000 (2023: 
£348,636,000). The recoverable amount of the 
investments in subsidiaries is impacted by various 
factors, a number of which are outside of Vertu's 
control, which could affect whether results are in 
line with expectations.  
 
Where impairment indicators are identified, there 
is a risk around the recoverability of each 
investment. Management have prepared an 
assessment of impairment indicators and where 
an impairment indicator has been identified, a 
detailed impairment assessment including 
sensitivities has been performed to consider the 
carrying value of the subsidiaries. There is 
inherent uncertainty and judgement in forecasting 
future cash flows, and therefore this is a 
judgmental area of the audit.  
 
Refer to the accounting policies section within the 
Company financial statements for disclosures of 
the related accounting policies, judgements and 
estimates and note 7 in the Company financial 
statements for detailed disclosures in respect of 
investments. 
To address this risk, we have performed the 
following:  
• 
Considered the assessment of impairment 
indicators prepared by management and 
compared to our own conclusions;  
• 
Assessed the underlying net assets for each 
subsidiary and compared to the carrying 
value of each investment;  
• 
Assessed the Group’s budgeting procedures 
as a basis for value in use calculations;  
• 
Compared current year performance to 
historical forecasts to assess accuracy in the 
budget process;  
• 
Key inputs are assessed, for example 
discount rates, inflation and forecast 
revenues and costs;  
• 
We discussed with PwC Valuations experts 
to assess the discount rate;  
• 
We performed sensitivity analysis on the 
forecasts, including downside scenarios to 
assess the level of headroom; and  
• 
We have assessed the disclosures made by 
management.  
We are satisfied with management’s conclusion 
on the carrying value of investments. 
How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to 
give an opinion on the financial statements as a whole, taking into account the structure of the 
group and the company, the accounting processes and controls, and the industry in which 
they operate. 
We tailored the scope of our audit to ensure that we performed enough work to be able to 
give an opinion on the financial statements as a whole, taking into account the structure of the 
group and the company, the accounting processes and controls, and the industry in which 
they operate. We scoped the audit based on dealerships which is in line with how 
management monitor the business. This resulted in 23 dealerships and the Company being 
identified as full scope audit components, and a further 19 dealerships where audit 
procedures were performed over certain financial statement line items. We, as the group 
engagement team, audited all in scope components which are all based in the UK. 
This approach provided coverage of 87% of the group's profit before tax through the audit of 
full scope components. 
The Company is subject to a full scope audit of its financial information due to the separate 
presentation of the Company financial statements. The Company audit was also performed 
by the Group audit team. The Company is principally a holding company and there are no 
branches outside the UK. The Company is audited on a stand-alone basis, and hence, testing 
has been performed on all material financial statement line items. 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
86 
Vertu Motors plc (Company Number: 05984855)  
Our audit approach (continued) 
The impact of climate risk on our audit 
As part of our audit we made enquiries of management to understand the extent of the 
potential impact of climate risk on the group’s and company’s financial statements, and we 
remained alert when performing our audit procedures for any indicators of the impact of 
climate risk. Our procedures did not identify any material impact as a result of climate risk on 
the group’s and company’s financial statements. 
Materiality 
The scope of our audit was influenced by our application of materiality. We set certain 
quantitative thresholds for materiality. These, together with qualitative considerations, helped 
us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating 
the effect of misstatements, both individually and in aggregate on the financial statements as 
a whole. 
Based on our professional judgement, we determined materiality for the financial statements 
as a whole as follows: 
 
Financial statements - Group 
Financial statements - Company 
Overall 
materiality 
£23,600,000  
£4,400,000 
How we 
determined 
it 
0.5% of revenue  
1% of total assets 
Rationale 
for 
benchmark 
applied 
We applied our professional judgement 
to 
determine 
that 
revenue 
is 
an 
appropriate measure used to assess the 
performance and growth objectives of 
the Group, as well as the scale of the 
Group’s operations. 
We believe that total assets is the 
primary 
measure 
used 
by 
the 
shareholders 
in 
assessing 
the 
performance of the entity, and is a 
generally 
accepted 
auditing 
benchmark. 
For each component in the scope of our group audit, we allocated a materiality that is less 
than our overall group materiality. The range of materiality allocated across components was 
between £3,000,000 and £18,000,000. 
We use performance materiality to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds overall materiality. 
Specifically, we use performance materiality in determining the scope of our audit and the 
nature and extent of our testing of account balances, classes of transactions and disclosures, 
for example in determining sample sizes. Our performance materiality was 75% of overall 
materiality, amounting to £17,700,000 for the group financial statements and £3,300,000 for 
the company financial statements. 
In determining the performance materiality, we considered a number of factors - the history of 
misstatements, risk assessment and aggregation risk and the effectiveness of controls - and 
concluded that an amount in the middle of our normal range was appropriate. 
We agreed with those charged with governance that we would report to them misstatements 
identified during our audit above £1,180,000 (group audit) and £220,000 (company audit) as 
well as misstatements below those amounts that, in our view, warranted reporting for 
qualitative reasons. 
 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
87 
Vertu Motors plc (Company Number: 05984855)  
Conclusions relating to going concern 
Our evaluation of the directors’ assessment of the group's and the company’s ability to 
continue to adopt the going concern basis of accounting included: 
• Performing a risk assessment to identify factors that could impact the going concern basis 
of accounting; 
• Challenging management on the key assumptions included in the base case model, along 
with challenging the severe but plausible scenarios modelled by management; 
• Reviewing the sensitivities performed by management and understood the impact this has 
on the level of headroom on banking facilities; 
• Comparing historical performance to historical forecasts to assess accuracy in the budget 
process, as well as assessing the year to date performance against budget for the 2025 
financial year; 
• Obtaining and reviewing the Group's financing arrangements, including assessing the 
compliance with banking covenants and the classification of debt between current and 
non-current; and 
• Reviewing and evaluating the adequacy of the disclosures made in the financial 
statements in relation to going concern. 
Based on the work we have performed, we have not identified any material uncertainties 
relating to events or conditions that, individually or collectively, may cast significant doubt on 
the group's and the company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue. 
In auditing the financial statements, we have concluded that the directors’ use of the going 
concern basis of accounting in the preparation of the financial statements is appropriate. 
However, because not all future events or conditions can be predicted, this conclusion is not a 
guarantee as to the group's and the company's ability to continue as a going concern. 
Our responsibilities and the responsibilities of the directors with respect to going concern are 
described in the relevant sections of this report. 
Reporting on other information 
The other information comprises all of the information in the Annual Report other than the 
financial statements and our auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except to the extent 
otherwise explicitly stated in this report, any form of assurance thereon. 
In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material misstatement of the other information. 
If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based 
on these responsibilities. 
With respect to the Strategic report and Directors' Report, we also considered whether the 
disclosures required by the UK Companies Act 2006 have been included. 
Based on our work undertaken in the course of the audit, the Companies Act 2006 requires 
us also to report certain opinions and matters as described below. 
 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
88 
Vertu Motors plc (Company Number: 05984855)  
Reporting on other information (continued) 
Strategic report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given 
in the Strategic report and Directors' Report for the year ended 29 February 2024 is 
consistent with the financial statements and has been prepared in accordance with applicable 
legal requirements. 
In light of the knowledge and understanding of the group and company and their environment 
obtained in the course of the audit, we did not identify any material misstatements in the 
Strategic report and Directors' Report. 
Responsibilities for the financial statements and the audit 
Responsibilities of the directors for the financial statements 
As explained more fully in the Statement of Directors' Responsibilities, the directors are 
responsible for the preparation of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error. 
In preparing the financial statements, the directors are responsible for assessing the group’s 
and the company’s ability to continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of accounting unless the directors 
either intend to liquidate the group or the company or to cease operations, or have no realistic 
alternative but to do so. 
Auditors’ responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as 
a whole are free from material misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial 
statements. 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We 
design procedures in line with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our procedures 
are capable of detecting irregularities, including fraud, is detailed below. 
Based on our understanding of the group and industry, we identified that the principal risks of 
non-compliance with laws and regulations related to non-compliance with FCA requirements, 
and we considered the extent to which non-compliance might have a material effect on the 
financial statements. We also considered those laws and regulations that have a direct impact 
on the financial statements such as AIM Rules, Companies Act 2006 and UK corporate tax 
legislation. We evaluated management’s incentives and opportunities for fraudulent 
manipulation of the financial statements (including the risk of override of controls), and 
determined that the principal risks were related to posting inappropriate journal entries to 
increase revenue or profit, or through management bias in manipulation of accounting 
estimates. Audit procedures performed by the engagement team included: 
• Discussions with management and the Audit Committee, including consideration of known 
or suspected instances of non-compliance with laws and regulations and fraud; 
• Reviewing Board minutes; 
• Reviewing legal expenditure in the year to identify potential non-compliance with laws and 
regulations; 

Independent Auditors’ Report to the members of Vertu 
Motors plc (continued) 
 
89 
Vertu Motors plc (Company Number: 05984855)  
Responsibilities for the financial statements and the audit (continued) 
Auditors’ responsibilities for the audit of the financial statements (continued) 
• Challenging assumptions and judgements made by management in their significant 
accounting estimates, in particular in relation to the assessment of carrying value of 
goodwill and  other indefinite life assets and the assessment of carrying value of 
investments in the company (see key audit matters above); 
• Reviewing monthly margin in each in scope dealership to identify significant outliers; 
• Identifying and testing journal entries, in particular any journal entries posted with unusual 
account combinations; and 
• Reviewing financial statements disclosures and testing to supporting documentation to 
assess compliance with applicable laws and regulations. 
There are inherent limitations in the audit procedures described above. We are less likely to 
become aware of instances of non-compliance with laws and regulations that are not closely 
related to events and transactions reflected in the financial statements. Also, the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one 
resulting from error, as fraud may involve deliberate concealment by, for example, forgery or 
intentional misrepresentations, or through collusion. 
Our audit testing might include testing complete populations of certain transactions and 
balances, possibly using data auditing techniques. However, it typically involves selecting a 
limited number of items for testing, rather than testing complete populations. We will often 
seek to target particular items for testing based on their size or risk characteristics. In other 
cases, we will use audit sampling to enable us to draw a conclusion about the population from 
which the sample is selected. 
A further description of our responsibilities for the audit of the financial statements is located 
on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part 
of our auditors’ report. 
Use of this report 
This report, including the opinions, has been prepared for and only for the company’s 
members as a body in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and 
for no other purpose. We do not, in giving these opinions, accept or assume responsibility for 
any other purpose or to any other person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in writing. 
Other required reporting 
Companies Act 2006 exception reporting 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 
• we have not obtained all the information and explanations we require for our audit; or 
• adequate accounting records have not been kept by the company, or returns adequate for 
our audit have not been received from branches not visited by us; or 
• certain disclosures of directors’ remuneration specified by law are not made; or 
• the company financial statements are not in agreement with the accounting records and 
returns. 
We have no exceptions to report arising from this responsibility. 
 
 
Nicholas Cook (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Newcastle upon Tyne 
15 May 2024 

Consolidated Income Statement 
For the year ended 29 February 2024 
90 
Vertu Motors plc (Company Number: 05984855)  
 
 
 
 
 
 
Underlying 
items 2024 
Non-
underlying 
items 2024 
(Note 8) 
Total 2024 
Underlying 
items 2023 
Non-
underlying 
items 2023 
(Note 8) 
Total 2023 
 
Note 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
 
Revenue 
5 
4,719,587 
- 
4,719,587 
4,014,544 
- 
4,014,544 
Cost of sales 
 
(4,203,507) 
- 
(4,203,507) 
(3,566,134) 
- 
(3,566,134) 
Gross profit  
5 
516,080 
- 
516,080 
448,410 
- 
448,410 
Operating expenses  
6 
(456,845) 
(3,194) 
(460,039) 
(399,590) 
(6,828) 
(406,418) 
Operating profit / (loss) 
59,235 
(3,194) 
56,041 
48,820 
(6,828) 
41,992 
Finance income  
11 
1,254 
- 
1,254 
1,300 
- 
1,300 
Finance costs 
11 
(22,728) 
- 
(22,728) 
(10,842) 
- 
(10,842) 
Profit / (loss) before 
tax  
 
37,761 
(3,194) 
34,567 
39,278 
(6,828) 
32,450 
Taxation 
12 
(9,430) 
576 
(8,854) 
(7,663) 
746 
(6,917) 
Profit / (loss) for the 
year attributable to 
equity holders 
 
28,331 
(2,618) 
25,713 
31,615 
(6,082) 
25,533 
 
 
 
 
 
Basic earnings per 
share (p)  
13 
 
7.60 
7.40 
Diluted earnings per 
share (p) 
13 
 
7.11 
7.02 

Consolidated Statement of Comprehensive Income 
For the year ended 29 February 2024 
 
91 
Vertu Motors plc (Company Number: 05984855)  
 
 
2024 
2023 
 
Note 
£’000 
£’000 
 
 
 
 
Profit for the year 
 
25,713  
25,533 
 
 
 
 
Other comprehensive expenses 
 
 
 
Items that will not be reclassified to profit or loss: 
 
 
 
Actuarial losses on retirement benefit obligations 
30 
(737) 
(5,973) 
Deferred tax relating to actuarial losses on retirement 
benefit obligations 
30 
184 
1,493 
Items that may be reclassified subsequently to profit or 
loss: 
 
 
 
Cash flow hedges 
32 
116 
172 
Deferred tax relating to cash flow hedges 
32 
(29) 
(43) 
Other comprehensive expense for the year, net of 
tax 
 
(466) 
(4,351) 
 
 
 
 
Total comprehensive income for the year  
 
 
 
attributable to equity holders 
 
25,247 
21,182 
 
 
 

Consolidated Balance Sheet 
As at 29 February 2024 
92 
Vertu Motors plc (Company Number: 05984855)  
 
 
2024 
2023 
 
Note 
£’000 
£’000 
Non-current assets 
 
 
 
Goodwill and other indefinite life assets 
15 
129,092 
128,080 
Other intangible assets 
16 
1,971 
2,286 
Retirement benefit asset 
30 
2,477 
3,188 
Property, plant and equipment 
18 
335,295 
328,405 
Right-of-use assets 
19 
72,886 
73,078 
Derivative financial instruments 
27 
203 
507 
Total non-current assets 
 
541,924 
535,544 
 
 
 
 
Current assets 
 
 
 
Inventories 
21 
761,996 
674,380 
Trade and other receivables 
23 
93,702 
85,827 
Current tax assets 
 
203 
1,654 
Cash and cash equivalents 
24 
70,599 
78,984 
 
 
926,500 
840,845 
Property assets held for sale 
22 
7,881 
6,077 
Total current assets 
 
934,381 
846,922 
 
 
 
 
Total assets 
 
1,476,305 
1,382,466 
 
 
 
 
Current liabilities 
 
 
 
Trade and other payables 
25 
(869,931) 
(758,594) 
Contract liabilities 
29 
(13,400) 
(13,477) 
Borrowings 
26 
(4,395) 
(29,821) 
Lease liabilities 
19 
(17,710) 
(14,498) 
Total current liabilities 
 
(905,436) 
(816,390) 
 
 
 
 
Non-current liabilities 
 
 
 
Borrowings 
26 
(120,183) 
(124,519) 
Lease liabilities 
19 
(65,214) 
(68,959) 
Deferred income tax liabilities 
28 
(22,024) 
(19,117) 
Contract liabilities 
29 
(10,075) 
(12,104) 
Total non-current liabilities 
 
(217,496) 
(224,699) 
 
 
 
 
Total liabilities 
 
(1,122,932) 
(1,041,089) 
 
 
 
 
Net assets 
 
353,373 
341,377 
 
 
 
 
Capital and reserves attributable to equity 
holders of the Group 
 
 
 
Ordinary share capital 
31 
33,760 
34,894 
Share premium 
31 
124,939 
124,939 
Other reserve 
31 
10,645 
10,645 
Hedging reserve 
32 
220 
133 
Treasury share reserve 
31 
(2,056) 
(2,653) 
Capital redemption reserve 
31 
5,967 
4,833 
Retained earnings 
 
179,898 
168,586 
 
 
 
 
Total equity 
 
353,373 
341,377 
These consolidated financial statements on pages 90 to 140 have been approved for issue by 
the Board of Directors on 15 May 2024 and signed on its behalf by: 
 
Robert Forrester 
 
 
Karen Anderson 
Chief Executive 
 
 
Chief Financial Officer 

Consolidated Cash Flow Statement  
For the year ended 29 February 2024 
93 
Vertu Motors plc 
 
 
2024 
2023 
 
Note 
£’000 
£’000 
Cash flows from operating activities 
 
 
 
Operating profit 
 
56,041 
41,992 
(Profit)/loss on sale of property, plant and equipment 
6 
(516) 
102 
Profit on lease modification 
19 
(411) 
(449) 
Amortisation of other intangible assets 
16 
568 
509 
Depreciation of property, plant and equipment 
18 
17,449 
14,510 
Depreciation of right-of-use asset 
19 
18,254 
16,225 
Impairment charges 
15 
128 
1,500 
Movement in working capital 
34 
16,708 
23,737 
Share based payments charge  
 
1,965 
1,651 
Cash inflow from operations 
 
110,186 
99,777 
Tax received 
 
552 
100 
Tax paid 
 
(5,296) 
(9,118) 
Finance income received 
 
1,099 
1,053 
Finance costs paid 
 
(22,576) 
(10,983) 
Net cash inflow from operating activities 
 
83,965 
80,829 
 
 
 
Cash flows from investing activities 
 
 
Acquisition of businesses, net of cash, overdrafts and 
borrowings acquired 
17 
(5,966) 
(122,066) 
Acquisition of freehold and long leasehold land and 
buildings 
 
(3,003) 
(7,468) 
Purchases of intangible assets 
 
(253) 
(186) 
Purchases of other property, plant and equipment 
 
(23,686) 
(13,785) 
Proceeds from disposal of businesses 
 
204 
- 
Proceeds from disposal of property, plant and 
equipment 
 
3,589 
179 
Net cash outflow from investing activities 
 
(29,115) 
(143,326) 
 
 
 
 
Cash flows from financing activities 
 
 
 
Proceeds from borrowings 
33 
- 
110,570 
Repayment of borrowings 
33 
(29,836) 
(23,358) 
Principal elements of lease repayments 
19 
(18,183) 
(16,187) 
Purchase of treasury shares 
 
- 
(2,000) 
Sale of treasury shares 
 
115 
744 
Cash settled share options 
 
(109) 
(180) 
Repurchase of own shares 
 
(7,463) 
(5,898) 
Dividends paid to equity holders 
 
(7,759) 
(6,003) 
Net cash (outflow)/inflow from financing activities 
 
(63,235) 
57,688 
 
 
 
 
 
Net decrease in cash and cash equivalents 
33 
(8,385) 
(4,809) 
Cash and cash equivalents at beginning of year 
 
78,984 
83,793 
Cash and cash equivalents at end of year 
24 
70,599 
78,984 

Consolidated Statement of Changes in Equity 
For the year ended 29 February 2024 
94 
Vertu Motors plc 
 
 
The other reserve is a merger reserve, arising from shares issued as consideration to the 
former shareholders of acquired companies.  
The treasury share reserve relates to shares acquired by Ocorian Limited, the Trustee of 
Vertu Motors plc’s Employee Benefit Trust (“EBT”). The shares were purchased by the 
Trustee to be held for the purposes of the EBT and may be used to transfer shares to 
individuals when options are exercised. This could include the Company’s Long Term 
Incentive Plan (“LTIP”), the Company Share Option Plan (“CSOP”) or Partnership Share 
Options (“PSO”), under which each of the executive directors of the Company, the Company’s 
other PDMRs and certain other senior managers are potential participants and is therefore 
regarded as having a notional interest in these shares.  
During the year, 1,273,903 shares were transferred from the EBT on exercise of vested 
CSOP and PSO awards. 4,391,449 shares remain in the EBT at 29 February 2024.   
All issued shares are fully paid 
.  
 
 
Ordinary 
share 
capital 
Share 
premium 
Other 
reserve 
Hedging 
reserve 
Treasury 
share 
reserve 
Capital 
redemption 
reserve 
Retained 
earnings 
Total 
equity 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
 
 
As at 1 March 2023 
34,894 
124,939 
10,645 
133 
(2,653) 
4,833 
168,586 
341,377 
Profit for the year 
- 
- 
- 
- 
- 
- 
25,713 
25,713 
Actuarial losses on 
retirement benefit 
obligations  
- 
- 
- 
- 
- 
- 
(737) 
(737) 
Tax on items taken 
directly to equity  
- 
- 
- 
(29) 
- 
- 
184 
155 
Fair value gains 
- 
- 
- 
116 
- 
- 
- 
116 
Total comprehensive 
income for the year 
- 
- 
- 
87 
- 
- 
25,160 
25,247 
Sale of treasury shares 
- 
- 
- 
- 
597 
- 
(482) 
115 
Repurchase of own 
shares 
- 
- 
- 
- 
- 
- 
(7,463) 
(7,463) 
Cancellation of 
repurchased shares 
(1,134) 
- 
- 
- 
- 
1,134 
- 
- 
Dividends paid 
- 
- 
- 
- 
- 
- 
(7,759) 
(7,759) 
Share based payments 
charge 
- 
- 
- 
- 
- 
- 
1,856 
1,856 
As at 29 February 2024 
33,760 
124,939 
10,645 
220 
(2,056) 
5,967 
179,898 
353,373 

Consolidated Statement of Changes in Equity (continued) 
For the year ended 28 February 2023 
95 
Vertu Motors plc 
 
 
 
Ordinary 
share 
capital 
Share 
premium 
Other 
reserve 
Hedging 
reserve 
Treasury 
share 
reserve 
Capital 
redemption 
reserve 
Retained 
earnings 
Total 
Equity 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
 
 
As at 1 March 2022 
35,942 
124,939 
10,645 
4 
(1,586) 
3,785 
158,152 
331,881 
Profit for the year 
- 
- 
- 
- 
- 
- 
25,533 
25,533 
Actuarial losses on 
retirement benefit 
obligations  
- 
- 
- 
- 
- 
- 
(5,973) 
(5,973) 
Tax on items taken 
directly to equity  
- 
- 
- 
(43) 
- 
- 
1,493 
1,450 
Fair value gains 
- 
- 
- 
172 
- 
- 
- 
172 
Total comprehensive 
income for the year 
- 
- 
- 
129 
- 
- 
21,053 
21,182 
Purchase of treasury 
shares 
- 
- 
- 
- 
(2,000) 
- 
- 
(2,000) 
Sale of treasury shares 
- 
- 
- 
- 
933 
- 
(189) 
744 
Repurchase of own 
shares 
- 
- 
- 
- 
- 
- 
(5,898) 
(5,898) 
Cancellation of 
repurchased shares 
(1,048) 
- 
- 
- 
- 
1,048 
- 
- 
Dividends paid 
- 
- 
- 
- 
- 
- 
(6,003) 
(6,003) 
Share based payments 
charge 
- 
- 
- 
- 
- 
- 
1,471 
1,471 
As at 28 February 2023 
34,894 
124,939 
10,645 
133 
(2,653) 
4,833 
168,586 
341,377 

Notes to the Consolidated Financial Statements  
96 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies 
Basis of preparation 
Vertu Motors plc is a Public Limited Company which is listed on the Alternative Investment 
Market (AiM) and is incorporated and domiciled in England.  The address of the registered 
office is Vertu House, Fifth Avenue Business Park, Team Valley, Gateshead, Tyne and Wear, 
NE11 0XA. The registered number of the Company is 05984855. 
The consolidated financial statements of Vertu Motors plc have been prepared in accordance 
with UK-adopted International Accounting Standards (“UK IFRS”) and with the requirements 
of the Companies Act 2006 as applicable to companies reporting under those standards. 
The consolidated financial statements have been prepared on the going concern basis under 
the historical cost convention, as modified by the revaluation of financial assets and liabilities 
(including derivative financial instruments) at fair value. 
In order to prepare the financial statements on the going concern basis, the Directors have 
considered detailed financial projections for a period of 12 months from the date of signing the 
financial statements (‘Review Period’).  These projections are based on the Group’s detailed 
annual business plan for the year ending 28 February 2025 as well as the known financial 
performance of the Group in the period subsequent to 29 February 2024, projected forward to 
cover the Review Period (“Base Case”).  The Directors have considered these financial 
projections in conjunction with the Group’s available facilities, which are outlined in detail in 
note 26. 
The Directors have also considered sensitivity analysis performed in respect of these 
forecasts to model the impact of various severe but plausible downside scenarios including 
reduced volume of new and used car sales, reduced demand from aftersales customers, 
further increases in the Group’s operating cost base and application of an arbitrary amount in 
respect of potential liabilities arising as a result of ongoing investigations into Discretionary 
Commission Arrangements by the Financial Conduct Authority (note 36). This analysis did not 
indicate any issues with the Group’s ability to operate within its banking facilities during the 
Review Period.  
Based on the forecast information available and the sensitivity analysis performed as set out 
above, the Directors believe it is appropriate to prepare these financial statements on the 
going concern basis. 
The consolidated financial statements include the results of all subsidiaries owned by Vertu 
Motors plc listed on pages 149 to 151 of the annual report. Certain of these subsidiaries, 
which are listed below, have taken the exemption from an audit for the year ended 29 
February 2024 by virtue of s479A of Companies Act 2006. Certain other subsidiaries, which 
are also listed below, have taken the exemption from preparing individual accounts for the 
year ended 29 February 2024 by virtue of s394A of Companies Act 2006. In order to allow 
these subsidiaries to take the audit exemption or exemption from the preparation of individual 
accounts (as appropriate), the parent company Vertu Motors plc has given a statutory 
guarantee of all the outstanding liabilities as at 29 February 2024 of the subsidiaries listed 
below, further details of which are provided in note 36.  
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
97 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies (continued) 
Basis of preparation (continued) 
The subsidiaries which have taken an exemption from an audit for the year ended 29 
February 2024 by virtue of s479A Companies Act 2006 are: 
Albert Farnell Limited 
Tyne Tees Finance Limited  
All Car Parts Limited 
Vans Direct Limited  
Bristol Street First Investments Limited 
Vertu Accident Repair Limited 
Bristol Street Fourth Investments Limited 
Vertu Motors (Chingford) Limited 
Grantham Motor Company Limited 
Vertu Motors (Continental) Limited 
Helston Garages Limited 
Vertu Motors (Property) Limited 
Helston Garages Group (Management) Limited 
Vertu Motors (Property 2) Limited 
Macklin Property Limited  
Vertu Motors (VMC) Limited 
Rowes Garage Limited 
Vertu Motors Third Limited 
South Hereford Garages Trade Parts LLP 
Wiper Blades Limited  
The subsidiaries which have taken an exemption from the preparation of individual accounts 
in respect of the year ended 29 February 2024 by virtue of s394A of Companies Act 2006 are: 
Aceparts Limited 
Hughes of Beaconsfield Limited 
Best4Vans Limited 
International Concessionaires Limited 
Blacks Autos Limited 
Jactamial Properties Limited 
Blake Holdings Limited 
Merifield Properties Limited 
Boydslaw 103 Limited 
Motor Nation Cars Limited 
Bristol Street (No.1) Limited 
National Allparts Limited 
Bristol Street (No.2) Limited 
Newbolds Garage (Mansfield) Limited 
Bristol Street Commercials (Italia) Limited 
Nottingham TPS LLP 
Bristol Street Fifth Investments Limited 
Peter Blake (Chatsworth) Limited 
Bristol Street Fleet Services Limited 
Peter Blake Limited 
Bristol Street Group Limited 
Power Bulbs Ltd 
Bristol Street Limited 
Power Bulbs Online Limited 
Brookside (1998) Limited 
SHG Holdings Limited  
BSH Pension Trustee Limited 
Sigma Holdings Limited 
Carsandvansdirect Limited 
South Hereford Garages Limited 
Dobies (Carlisle) Limited 
The Taxi Centre Limited 
Dunfermline Autocentre Limited 
Typocar Limited 
Easy Vehicle Finance Limited 
VanMan Limited 
Farmer & Carlisle Holdings Limited 
Vertu Fleet Limited 
Farmer & Carlisle Leicester Limited 
Vertu Motors (AMC) Limited 
Farmer & Carlisle Limited 
Vertu Motors (Durham) Limited 
F.C. Business Operations Limited 
Vertu Motors (Finance) Limited 
Gordon Lamb Group Limited 
Vertu Motors (Knaresborough) Limited 
Gordon Lamb Limited 
Vertu Motors (Pity Me) Limited 
Gordon Lamb Holdings Limited 
Vertu Motors Property 2 Holdings Limited 
Group SMB Limited 
Vertu Ventures Limited  
Helston Garages Group Limited 
Westcountry Enterprises Limited 
Hillendale Group Limited 
Westcountry Ventures Limited 
Hillendale LR Limited 
Widnes Car Centre Limited 
Hughes Group Holdings Limited 
Widnes Car Centre (1994) Limited  
The preparation of financial statements in conformity with UK IFRS requires the use of certain 
critical accounting estimates.  It also requires management to exercise its judgement in the 
process of applying the Group’s accounting policies.  The estimates and assumptions that 
have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities or presentation of items of profit or loss are set out in note 4.  
The Directors consider that the accounting policies set out below are the most appropriate 
and have been consistently applied. 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
98 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies (continued) 
Basis of preparation (continued) 
Standards and interpretations adopted by the Group in the year ended 29 February 
2024 
The Group has applied the following standards and amendments for the first time for 
their annual reporting period commending 1 March 2023: 
• 
Disclosure of Accounting Policies – Amendments to IAS 1 and IFRS Practice Statement 2 
• 
Definition of Accounting Estimates – Amendments to IAS 8 
• 
Deferred Tax related to Assets and Liabilities arising from a Single Transaction – 
Amendments to IAS 12 
New standards and interpretations issued but not yet effective and not early adopted  
Certain new accounting standards and interpretations have been published that are not 
mandatory for 29 February 2024 reporting periods and have not been early adopted by the 
Group. These standards are not expected to have a material impact on the entity in the 
current or future reporting periods and on foreseeable future transactions.  
Measurement period adjustment  
The Group assesses the fair value of assets acquired and finalises purchase price allocation 
within the measurement period following acquisition and in accordance with IFRS 3.  
The finalisation of the purchase price allocation may result in a change in the fair value of 
assets acquired.  
Within the measurement period of the acquisition of Helston Garages Group Limited acquired 
in the year ended 28 February 2023, the purchase price allocation was finalised which 
resulted in a £490,000 reduction in the fair value of trade and other receivables acquired. 
There was a corresponding increase of £490,000 in the fair value of goodwill arising on this 
acquisition. 
In accordance with IFRS 3, measurement period adjustments are reflected in the financial 
statements as if the final purchase price allocation had been completed at the acquisition 
date. Consequently, the balance sheet for the year ended 28 February 2023 has been 
amended in these financial statements from that previously reported, to reflect this 
adjustment. 
Leases  
The Group leases various dealership premises, compounds and vehicles. Rental contracts 
are typically made for fixed periods of a minimum of 12 months to a maximum of 150 years 
and may have extension options as described below. 
Contracts may contain both lease and non-lease components. The Group allocates the 
consideration in the contract to the lease and non-lease components based on their relative 
stand-alone prices. However, for leases of real estate for which the Group is a lessee, it has 
elected not to separate lease and non-lease components and instead accounts for these as a 
single lease component. 
Lease terms are negotiated on an individual basis and contain a wide range of different terms 
and conditions. The lease agreements do not impose any covenants other than the security 
interests in the leased assets that are held by the lessor.  
Leases are recognised as a right-of-use asset and a corresponding lease liability at the date 
at which the leased asset is available for use by the Group. The finance cost is charged to 
profit or loss over the lease period so as to produce a constant periodic rate of interest on the 
remaining balance of the liability for each period.  

Notes to the Consolidated Financial Statements (continued) 
99 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies (continued) 
Leases (continued) 
Assets and liabilities arising from a lease are initially measured on a present value basis. 
Lease liabilities include the net present value of the following lease payments: 
- 
Fixed payments, less any incentives receivable, 
- 
Variable lease payments that are based on an index or a rate, 
- 
Amounts expected to be payable by the lessee under residual value guarantees,  
- 
The exercise price of a purchase option if the lessee is reasonably certain to exercise 
that option; and 
- 
Payment of penalties for terminating the lease, if the lease term reflects the lessee 
exercising that option. 
Lease payments to be made under reasonably certain extension options are also included in 
the measurement of the liability. 
The lease payments are discounted using the interest rate implicit in the lease. If that rate 
cannot be determined, the lessee’s incremental borrowing rate is used, being the rate that the 
lessee would have to pay to borrow the funds necessary to obtain an asset of similar value in 
a similar economic environment with similar terms and conditions.  
To determine the incremental borrowing rate, the Group: 
• 
where possible, uses recent third-party financing received by the individual lessee as 
a starting point, adjusted to reflect changes in financing conditions since third party 
financing was received, or 
• 
uses a build-up approach that starts with a risk-free interest rate adjusted for credit 
risk for leases held by Vertu Motors plc, which does not have recent third party 
financing, and 
• 
makes adjustments specific to the lease, e.g., term, country, currency and security.  
The Group is exposed to potential future increases in variable lease payments based on an 
index or rate, which are not included in the lease liability until they take effect. When 
adjustments to lease payments based on an index or rate take effect, the lease liability is 
reassessed and adjusted against the right-of-use asset. 
Right-of-use assets are measured at cost comprising the following: 
- 
The amount of the initial measurement of the lease liability, 
- 
Any lease payments made at or before the commencement date, less any lease 
incentives received, 
- 
Any initial direct costs; and 
- 
Restoration costs. 
Payments associated with short-term leases of low-value assets are recognised on a straight-
line basis as an expense in profit or loss. Short-term leases are leases with a lease term of 
less than 12 months.  
Right-of-use assets are generally depreciated over the shorter of the asset's useful life and 
the lease term on a straight-line basis. If the Group is reasonably certain to exercise a 
purchase option, the right-of-use asset is depreciated over the underlying asset’s useful life.  
Extension and termination options 
Extension and termination options are included in a number of property leases across the 
Group and are used to maximise flexibility to respond to the changing retail environment in 
the years ahead. Approximately one fifth of the Group’s property leases have the benefit of a 
tenant break clause.  

Notes to the Consolidated Financial Statements (continued) 
100 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies (continued) 
Basis of consolidation  
The consolidated financial statements comprise the financial statements of Vertu Motors plc 
and its subsidiary undertakings. Subsidiaries are all entities (including structured entities) over 
which the Group has control. The Group controls an entity when the Group is exposed to, or 
has rights to, variable returns from its involvement with the entity and has the ability to affect 
those returns through its power to direct the activities of the entity.  Subsidiaries are 
consolidated from the date at which control is transferred to the Group and they are excluded 
from the consolidated financial statements from the date that control ceases. 
Inter-company transactions, balances and unrealised gains on transactions between Group 
companies are eliminated.  Unrealised losses are also eliminated.  Accounting policies of 
subsidiaries have been changed where necessary to ensure consistency with the accounting 
policies adopted by the Group. 
Business combinations and goodwill 
Business combinations are accounted for using the purchase method of accounting.  This 
involves recognising identifiable assets (including intangible assets not previously recognised 
by the acquiree) and liabilities (including contingent liabilities) of acquired businesses at fair 
value.  Goodwill acquired in a business combination is initially measured at cost being the 
excess of the cost of the consideration over the Group’s interest in the net fair value of the 
acquiree’s identifiable assets, liabilities and contingent liabilities.  Where the net fair value of 
the acquired identifiable assets, liabilities and contingent liabilities exceeds the consideration, 
the excess or “negative goodwill” is recognised immediately in the Consolidated Income 
Statement.  Following initial recognition, goodwill is measured at cost less any accumulated 
impairment losses.  For the purpose of annual impairment testing, goodwill acquired in a 
business combination is, from the acquisition date, allocated to each of the Group’s cash 
generating units. 
Each cash generating unit (“CGU”) or group of cash generating units to which the goodwill is 
allocated represents the lowest level within the Group at which the goodwill is monitored for 
internal management purposes.  Gains and losses on the disposal of a business component 
are calculated on a basis which incorporates the carrying amount of goodwill relating to the 
business sold. Acquisition related costs are expensed to the Consolidated Income Statement 
as incurred.  
Other intangible assets 
Intangible assets, when acquired separately from a business combination, comprise computer 
software and are carried at cost less accumulated amortisation and any impairment losses.  
Amortisation is provided on a straight-line basis to allocate the cost of the asset over its 
estimated useful life, which in the case of computer software is between four and six years. 
Intangible assets, for example, franchise relationships, brands and customer relationships 
acquired as part of a business combination, are capitalised separately from goodwill if the 
asset is separable and where the asset arises from contractual or other legal rights.  Such 
assets are stated at fair value less accumulated amortisation. Amortisation is provided on a 
straight-line basis over their expected useful lives. Intangible assets with an indefinite useful 
life, such as franchise relationships, are tested annually for impairment. Franchise 
relationships are considered to have an indefinite useful life as, whilst franchise contracts do 
have expiration dates, they are anticipated to be renewed at each expiration in line with past 
experience. Non-renewal would constitute a trigger for impairment. Other intangible assets 
arising as part of a business combination are typically allocated a useful life of between 10 
and 20 years. 
 
 

Notes to the Consolidated Financial Statements (continued) 
101 
Vertu Motors plc (Company Number: 05984855)  
1. Accounting policies (continued) 
Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any 
impairment in value.  Cost includes expenditure that is directly attributable to the acquisition of 
the asset.  Assets’ residual values, useful lives and methods of depreciation are reviewed, 
and adjusted if appropriate, at each financial year end.  Freehold land is not depreciated.  
Depreciation is provided at rates calculated to write off the cost of property, plant and 
equipment less their estimated residual values, on a straight-line basis over their estimated 
useful lives, as follows: 
Freehold buildings 
2% 
Long leasehold buildings 
Shorter of lease term and 50 years 
Short leasehold buildings 
Lease term (under 25 years) 
Franchise standards property improvements 
20% 
Vehicles and machinery 
 
        10% - 20% 
Furniture, fittings and equipment 
        20% - 50% 
An asset’s carrying amount is written down immediately to its recoverable amount if the 
asset’s carrying amount is greater than its estimated recoverable amount.  Gains and losses 
on disposals are determined by comparing the proceeds with the carrying amount and are 
recognised within ‘operating expenses’ in the consolidated income statement, except where 
amounts are material and are disclosed separately in ‘non-underlying items’. 
Inventories  
Inventories are stated at the lower of cost and net realisable value. Cost for parts is 
determined using the first-in, first-out (FIFO) method.  Costs incurred in bringing each product 
to its present location and condition are included and cost is based on price including delivery 
costs less specific trade discounts.  Net realisable value is based on estimated selling price 
less further costs to be incurred on disposal.  Provision is made for obsolete, slow-moving or 
defective items where appropriate.  
The timing of recognition of new vehicle inventory as an asset of the Group is dependent on 
the terms of the purchase which vary between each of the Group’s Manufacturer Partners 
(“OEM”). Each OEM has its own arrangements for the supply, invoicing and funding of new 
vehicle inventory to the Group, however, these arrangements can be summarised largely into 
three different types: 
1. ‘Invoiced’ arrangements  
2. ‘Consignment’ arrangements  
3. ‘Interest bearing’ arrangements which can relate to vehicles in either category 1 or 2 
above, but where the funding of the vehicle attracts an interest cost from the 
Manufacturer. 
‘Invoiced’ arrangements 
These are where the Group receives an invoice for a vehicle which the OEM has agreed to 
supply, regardless of where the vehicle is physically located within the supply chain, not 
necessarily on Group premises. The earliest point at which we have control of the asset under 
this scenario is when the OEM has a right to payment for the asset, which the Group consider 
to be the point at which the vehicle is invoiced. Therefore, the Group recognises such 
invoiced vehicles in inventory and trade payables. 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
102 
Vertu Motors plc (Company Number: 05984855)  
1. Accounting policies (continued) 
Inventories (continued) 
‘Consignment’ arrangements 
These are where the Group would be allocated a vehicle by the OEM but for which no invoice 
is received, and no funding costs are applied.  Such vehicles may be physically present in the 
Group’s dealerships or elsewhere within the supply chain at the point of consignment.  Such 
vehicles are not recorded as an asset while on consignment due to the Group not having 
control of the asset at this point, as title is retained by the OEM until the vehicle is invoiced to 
the Group. This would typically coincide with either the vehicle being sold by the Group to a 
third party or after a pre-determined period of time has elapsed (varies by OEM but may be 
up to 365 days) at which point full payment for the vehicle is required.  
‘Interest bearing’ arrangements 
Under both ‘invoiced’ and ‘consignment’ arrangements, if the vehicle remains unsold after a 
certain amount of time, it may start to accrue interest, resulting in an interest charge from the 
manufacturer. At this point, for ‘consignment’ arrangements, even though legal title has not 
passed, the vehicle is recognised in inventory and a corresponding liability recognised in 
trade payables at the consigned price. This is because the Group has significant risks and 
rewards of ownership at the point interest starts to accrue as a result of not having sold the 
vehicle, and therefore control is deemed to have passed. 
Other vehicle inventory is recognised upon title passing to the Group, typically on physical 
receipt.  
As part of its normal trading activities the Group has contracted to repurchase, at 
predetermined values and dates, certain vehicles it has previously supplied.  The Group 
recognises its residual interest in these vehicles through the inclusion of such vehicles within 
inventory, at the lower of the repurchase price or estimated recoverable value, with a liability 
equal to the repurchase price within trade payables. 
Trade receivables 
Trade receivables are recognised initially at fair value and subsequently measured at 
amortised cost using the effective interest method, less provision for impairment.  A provision 
for impairment of trade receivables is established when there is objective evidence that the 
Group will not be able to collect all amounts due according to the original terms of the 
receivables.  Significant financial difficulties of the debtor, probability that the debtor will enter 
bankruptcy or financial reorganisation, and default or delinquency in payments (more than 30 
days overdue) are considered indicators that the trade receivable is impaired.  The amount of 
the provision is the difference between the asset’s carrying amount and the present value of 
estimated future cash flows, discounted at the original effective interest rate.  The carrying 
amount of the asset is reduced through the use of an allowance account, and the amount of 
the loss is recognised in the Consolidated Income Statement within operating expenses.   
When a trade receivable is uncollectible, it is written off against the allowance account for 
trade receivables.  Subsequent recoveries of amounts previously written off are credited 
against operating expenses in the income statement. 
Trade payables 
Trade payables are recognised at fair value initially and subsequently measured at amortised 
cost using the effective interest method. 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
103 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting policies (continued) 
Impairment of financial and non-financial assets 
The Group assesses at each balance sheet date whether a financial asset or group of 
financial assets are impaired. 
If there is objective evidence that an impairment loss on loans and receivables at amortised 
cost has been incurred, the amount of the loss is measured as the difference between the 
asset’s carrying amount and the present value of estimated future cash flows discounted at 
the financial asset’s original effective interest rates.  The amount of the loss is recognised in 
the Consolidated Income Statement. 
At each reporting date, the Group assesses whether there is an indication that a non-financial 
asset may be impaired.  If any such indication exists, or when annual impairment testing for 
an asset is required, the Group makes an estimate of the asset’s recoverable amount.  An 
asset’s recoverable amount is the higher of an asset’s fair value less costs to sell and its 
value in use.  Where fair value cannot be determined then the recoverable amount will be 
determined by reference to value in use.  Value in use is determined for an individual asset, 
unless the asset does not generate cash flows that are largely independent of those from 
other assets or groups of assets.  Where the carrying amount of an asset exceeds its 
recoverable amount, the asset is considered impaired and is written down to its recoverable 
amount. 
In assessing value in use, the estimated future cash flows of separately identifiable Cash 
Generating Units (“CGU”s) are discounted to their present value using a pre-tax discount rate 
that reflects current market assessments of the time value of money and the risks specific to 
the CGU.  In determining fair value less costs to sell, an appropriate valuation model is used. 
Impairment losses are recognised in the Consolidated Income Statement in the expense 
category consistent with the function of the impaired asset. 
For assets excluding goodwill, an assessment is made at each reporting date as to whether 
there is any indication that previously recognised impairment losses may no longer exist or 
may have decreased.  If such indication exists, the Group makes an estimate of any amount 
recoverable.  A previously recognised impairment loss is only reversed if there has been a 
change in the estimates used to determine the asset’s recoverable amount since the 
impairment loss was recognised.   
Derivative financial instruments 
The Group manages its interest rate risk through hedging instruments. The Group recognises 
hedging instruments at fair value with any gain or loss on measurement recognised in the 
Consolidated Income Statement. The Group does not hold or issue derivative financial 
instruments for speculative purposes. 
The Group documents at the inception of the transaction the relationship between hedging 
instruments and hedged items, as well as its risk management objectives and strategy for 
undertaking various hedging transactions.  The Group also documents its assessment, both 
at hedge inception and on an ongoing basis, of whether the derivatives that are used in 
hedging transactions are highly effective in offsetting changes in fair values or cash flows of 
hedged items. 
The only derivative financial instruments held by the Group throughout the year were cash 
flow hedges swapping floating for fixed interest rates or capping a floating rate. The effective 
portion of changes in the fair value of derivatives that are designated and qualify as cash flow 
hedges is recognised in equity in the hedging reserve.  Any gain or loss relating to the 
ineffective portion is recognised immediately in the Consolidated Income Statement within 
finance income or costs.  
 

Notes to the Consolidated Financial Statements (continued) 
104 
Vertu Motors plc (Company Number: 05984855)  
1. Accounting policies (continued) 
Derivative financial instruments (continued) 
Amounts accumulated in equity are recycled in the Consolidated Income Statement in the 
years when the hedged item affects profit and loss.  The gain or loss relating to the effective 
portion of interest rate swaps hedging variable rate borrowings is recognised in the 
Consolidated Income Statement within ‘finance costs’. The fair values of derivative financial 
instruments used for hedging purposes are disclosed in note 27.   
When a hedging instrument expires or is sold, or when a hedge no longer meets the criteria 
for hedge accounting, any cumulative gain or loss existing in equity at that time remains in 
equity and is recognised when the forecast transaction is ultimately recognised in the 
Consolidated Income Statement.  When a forecast transaction is no longer expected to occur, 
the cumulative gain or loss that was reported within equity is immediately transferred to the 
Consolidated Income Statement within finance income or costs. 
Taxation 
Current tax 
Current income tax assets and liabilities are measured at amounts expected to be paid (or 
recovered) using the tax rates and laws that have been enacted or substantively enacted at 
the balance sheet date. 
Deferred tax  
Deferred tax is provided using the liability method on temporary differences at the balance 
sheet date between the tax bases of assets and liabilities and their carrying amounts at the 
balance sheet date for financial reporting purposes.  Deferred tax liabilities are recognised for 
all temporary differences, except: 
a. 
where the deferred tax liability arises from the initial recognition of goodwill or of an asset 
or liability in a transaction that is not a business combination and, at the time of the 
transaction, affects neither the accounting profit nor taxable profit or loss; and 
b. 
in respect of taxable temporary differences associated with investments in subsidiaries, 
where the timing of the reversal of the temporary difference can be controlled and it is 
probable that the temporary difference will not reverse in the foreseeable future. 
Deferred tax assets are recognised for all temporary differences, carry forward of unused tax 
credits and unused tax losses, to the extent that it is probable that taxable profit will be 
available against which the temporary differences, and the carry forward of unused tax credits 
and unused tax losses can be utilised except: 
a. 
where the deferred tax asset relating to the deductible temporary differences arises from 
the initial recognition of an asset or liability in a transaction that is not a business 
combination and, at the time of the transaction, affects neither the accounting profit nor 
taxable profit or loss; and 
b. 
in respect of deductible temporary differences associated with investments in 
subsidiaries, deferred tax assets are only recognised to the extent that it is probable that 
the temporary difference will reverse in the foreseeable future and taxable profits will be 
available against which the temporary differences can be utilised. 
Deferred tax is calculated using the enacted or substantively enacted rates that are expected 
to apply when the asset or liability is settled.  Deferred tax is charged or credited to the 
Consolidated Income Statement, except when it relates to items credited or charged direct to 
equity in which case the deferred tax is also credited or charged to equity.  
 
 

Notes to the Consolidated Financial Statements (continued) 
105 
Vertu Motors plc (Company Number: 05984855)  
1. Accounting policies (continued) 
Revenue 
Revenue for the sale of goods and services is measured at the fair value of consideration 
receivable, net of value added tax and any discounts.  It excludes sales related taxes and 
intra group transactions.  Revenue is recognised to the extent that it is probable that the 
economic benefits will flow to the Group and the revenue can be reliably measured.  
Sale of motor vehicles, parts and aftersales services 
Sales of vehicles and parts are recognised when the customer has control of the goods.  In 
practice this means that revenue is recognised when vehicles or parts are invoiced and 
physically despatched or when a service has been undertaken.  Manufacturer incentives (e.g. 
free service when purchasing a vehicle) do not impact the Group as the legal obligation lies 
with the manufacturer.  
Principal vs Agent sales 
Judgement is applied to all sales arrangements with the Group’s Manufacturer partners to 
determine whether the Group is acting as Agent on behalf of the Manufacturer, or Principal. 
Judgement is required in applying consideration of who has responsibility for fulfilling the 
promise of the sale, who holds the associated inventory risk and who has price discretion 
over the product.  
Where the Group determines that it is acting as the Principal in a sales arrangement, the 
sales value is recognised within revenue and the cost recognised within cost of sales in the 
period in which the vehicle or part is delivered.   
Where the Group determines that it is acting as an Agent on behalf of the Manufacturer, the 
Group recognises the associated handling fee income within revenue in the period in which 
the vehicle or part is delivered. 
Sale of warranty products 
Revenue is recognised in line with the performance obligation, i.e. the period in which the 
customer can exercise their rights under the warranty, and therefore recognised over the life 
of the warranty. 
Finance commissions  
Finance commissions are received for the arrangement of vehicle financing and related 
insurance products. Commissions are based on agreed rates and income is recognised when 
the finance and/or insurance package that the customer has entered into commences.  
Typically, this is on delivery of the vehicle. Where the commission received relates to a 
specific vehicle sale, it is recognised within revenue. Where the commission received relates 
to a central rebate, it is recognised within cost of sales.  
Manufacturer rebates 
Vehicle specific rebates from Manufacturers are recognised when it is probable that the 
economic benefit will flow to the Group and the value can be reliably measured. In practice, 
this means that vehicle specific Manufacturer rebates are recognised when the vehicle to 
which the rebate relates, has been invoiced and physically despatched. In the case of non-
vehicle specific related rebates from suppliers, these are recognised in the Consolidated 
Income Statement upon achievement of the specific agreed supplier criteria. Manufacturer 
rebates are recognised within cost of sales. 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
106 
Vertu Motors plc (Company Number: 05984855)  
1. Accounting policies (continued) 
Revenue (continued) 
Disaggregation of revenue: 
The table below shows revenue disaggregated by the Group’s main product/service lines: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Aftersales 
 
413,487 
336,886 
Used cars 
 
1,816,230 
1,658,202 
New car retail & Motability 
 
1,452,508 
1,121,896 
New fleet & commercial 
 
1,037,362 
897,560 
Total 
 
4,719,587 
4,014,544 
 
 
 
 
Timing of revenue recognition: 
 
 
 
Recognised at a point in time 
 
4,704,744 
4,001,280 
Recognised over time 
 
14,843 
13,264 
Total 
 
4,719,587 
4,014,544 
All of the Group’s revenue was generated in the United Kingdom. 
Contract liabilities 
Where the Group receives consideration for a sale in advance of the performance obligation 
being satisfied, the amount received is held on the balance sheet within contract liabilities and 
released to the income statement in line with the relevant revenue recognition policy. 
Pension costs 
The Group operates a trust based defined benefit pension scheme, “Bristol Street Pension 
Scheme”, which has three defined benefit sections which were closed to new entrants and 
future accrual on 31 May 2003, with another section closed to new entrants in July 2003 and 
future accrual in October 2013. 
Typically, defined benefit schemes define an amount of pension benefit that an employee will 
receive on retirement, usually dependent on one or more factors such as age, years of 
service and compensation. 
The assets of the defined benefit scheme are held separately from the assets of the Group.  
The asset or liability recognised in the balance sheet in respect of the defined benefit pension 
scheme is the fair value of plan assets less the present value of the defined benefit 
obligations at the balance sheet date.  Defined benefit obligations are calculated annually by 
independent actuaries using the projected unit credit method.  The present value of defined 
benefit obligations is determined by discounting the estimated future cash outflows using 
interest rates of high-quality corporate bonds that are denominated in the currency in which 
the benefits will be paid, and that have terms to maturity approximating to the terms of the 
related pension liability. 
Differences between the actual and expected return on assets, changes in retirement benefit 
obligations due to experience and changes in actuarial assumptions are included in the 
Statement of Comprehensive Income in full for the year in which they arise. 
A Group personal pension arrangement under which the Group pays fixed contributions into 
an individual’s funds, is also in place.  The Group has no legal or constructive obligations to 
pay further contributions if the fund does not hold sufficient assets to pay employees the 
benefits relating to employee service in the current and prior years. Contributions into this 
scheme are charged to the Consolidated Income Statement in the year in which they are 
payable. 
 

Notes to the Consolidated Financial Statements (continued) 
107 
Vertu Motors plc (Company Number: 05984855)  
1.   Accounting policies (continued) 
Share based payments 
The Group allows employees to acquire shares of the Company through share option 
schemes.  The fair value of share options granted is recognised as an employee expense 
with a corresponding increase in equity.  The Group operates a number of equity-settled, 
share-based compensation plans.  The total amount to be expensed over the vesting period 
is determined by reference to the fair value of the options granted, excluding the impact of 
any non-market vesting conditions (for example, profitability and sales growth targets).  Non-
market vesting conditions are included in assumptions about the number of options that are 
expected to vest.  At each balance sheet date, the entity revises its estimates of the number 
of options that are expected to vest.  It recognises the impact of the revision to original 
estimates, if any, in the Consolidated Income Statement, with a corresponding adjustment to 
equity. 
The proceeds received net of any directly attributable transaction costs are credited to share 
capital (nominal value) and share premium when the options are exercised.  
Where an exercise is settled by an issue of shares from the Group’s Employee Benefit Trust, 
this is credited to the treasury share reserve. 
Non-underlying items 
Non-underlying items are presented separately in the Consolidated Income Statement to 
enhance comparability of trading performance between periods. Details of the items included 
as non-underlying are provided in note 8. 
Cash and cash equivalents 
Cash and cash equivalents in the balance sheet comprise cash in hand, deposits held at call 
with banks and other short-term highly liquid investments with original maturities of three 
months or less. 
Segmental reporting 
Operating segments are reported in a manner consistent with the internal reporting provided 
to the Chief Operating Decision Maker (“CODM”), Robert Forrester, Chief Executive Officer, 
who is responsible for allocating resources and assessing performance of the operating 
segment. 
Share capital 
Ordinary shares are classed as equity.  Incremental costs directly attributable to the issue of 
new shares are shown in equity as a deduction, net of tax, from the proceeds. 
Dividend distribution 
Final dividends to the Company’s shareholders are recognised as a liability in the Group’s 
financial statements in the period in which the dividends are approved by the Company’s 
shareholders. Interim dividends are recognised when they are paid. 

Notes to the Consolidated Financial Statements (continued) 
108 
Vertu Motors plc (Company Number: 05984855)  
2. 
Financial risk management  
The Group’s activities expose it to a variety of financial risks, including the effects of changes 
in debt market prices and interest rates.  The Group’s treasury management programme 
focuses on the unpredictability of financial markets and seeks to minimise potential adverse 
effects on the financial performance of the Group.  The Group used derivative financial 
instruments to reduce exposure to interest rate movements on drawn debt. The outstanding 
derivative instruments held by the Group at the balance sheet date are set out in note 27. 
The use of financial derivatives is governed by the Group’s policies approved by the Board of 
Directors, which provide principles on interest rate risk, credit risk, the use of financial 
derivatives and non-derivative financial instruments and the investment of excess liquidity. 
The Board adopts an ongoing process for identifying, evaluating and managing the significant 
risks faced by the Group.   
Market Risk – Cash Flow Interest Rate Risk 
The Group’s interest rate risk arises from long-term borrowings, which are issued at variable 
rates that expose the Group to cash flow interest rate risk.  The Group’s borrowings are 
denominated in sterling. 
The interest rate exposure of the Group is managed within the constraints of the Group’s 
business plan and the financial covenants under its facilities.  The Group has performed 
calculations to analyse its interest rate exposure taking into account refinancing, renewal of 
existing positions, alternative financing and hedging. Based on these scenarios, the Group 
calculates the impact on profit and loss of a defined interest rate shift.  The scenarios are run 
only for liabilities that represent major interest-bearing positions.  
Credit Risk 
Credit risk arises from cash and deposits with banks as well as credit exposures to 
customers.  Individual customer risk limits are set based on external credit reference agency 
ratings and the utilisation of these credit limits is regularly monitored.  Further disclosure on 
credit exposure is given in note 23. 
Liquidity Risk 
Ultimate responsibility for liquidity risk rests with the Board of Directors, which has built an 
appropriate liquidity risk management framework for the management of the Group’s short, 
medium and long-term funding and liquidity management requirements.   
The Group manages liquidity risk by maintaining adequate reserves, banking facilities and 
reserve borrowing facilities by continuously monitoring forecast and actual cash flows, 
including the potential impact of plausible downside scenarios and contingent liabilities that 
may fall due should they materialise, and matching the maturity profiles of financial assets 
and liabilities.   
Disclosed within note 26 are the undrawn banking facilities that the Group has at its disposal. 

Notes to the Consolidated Financial Statements (continued) 
109 
Vertu Motors plc (Company Number: 05984855)  
2. 
Financial risk management (continued) 
The table below analyses the Group’s financial liabilities and derivative financial instruments 
into relevant maturity groupings based on the remaining period at the balance sheet date to 
contractual maturity date.  The amounts disclosed in the table are the contractual 
undiscounted cash flows.  All borrowings are denominated in sterling.  
 
Other borrowings represent amounts repayable under used car stocking facilities. 
3. 
Capital risk management 
The Group’s primary objective when managing capital is to safeguard the Group’s ability to 
continue as a going concern in order to provide returns for shareholders and benefits for other 
stakeholders. 
The Group must ensure that sufficient capital resources are available for working capital 
requirements, principal and interest payment obligations payable under the Group’s borrowing 
facilities and leases and for meeting any contingent liabilities that may fall due should they 
materialise. 
Consistent with others in this industry, the Group monitors capital on the basis of the gearing 
ratio, which is calculated as net debt (excluding lease liabilities) divided by total capital.  Net 
debt is calculated as total borrowings (including current and non-current borrowings as shown 
in the Consolidated Balance Sheet) less cash and cash equivalents.  Total capital is 
calculated as total equity as shown on the consolidated balance sheet. 
The Group had net debt of £136,903,000 (including £82,924,000 lease liabilities) at 29 
February 2024 as disclosed in note 33 to the consolidated financial statements (2023: net 
debt of £158,813,000 including £83,457,000 lease liabilities). 
 
 
 
Less than 
one year 
 
Between 
one and 
two years 
 
Between 
two and  
five years 
 
Between 
five and 
ten years 
Over 
ten 
years 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000  
£’000  
Bank borrowings 
2,662 
2,662 
46,006 
- 
- 
51,330 
Mortgage 
9,522 
9,338 
27,103 
38,990 
48,834 
133,787 
Lease liabilities 
21,313 
16,433 
29,949 
20,441 
7,995 
96,131 
Contract liabilities 
13,400 
6,565 
3,494 
16 
- 
23,475 
Trade and other  
payables (excluding 
social security and 
other taxes) 
 
 
 
858,695 
- 
- 
- 
- 
 
 
 
858,695 
At 29 February 2024 
905,592 
34,998 
106,552 
59,447 
56,829 
1,163,418 
 
 
 
Less than 
one year 
 
Between 
one and 
two years 
 
Between 
two and five 
years 
 
Between 
five and 
ten years 
Over 
ten 
years 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000  
£’000  
Bank borrowings 
2,566 
2,559 
45,927 
- 
- 
51,052 
Mortgage 
9,612 
9,325 
26,973 
39,480 
54,731 
140,121 
Other borrowings 
25,460 
- 
- 
- 
- 
25,460 
Lease liabilities 
19,420 
16,827 
33,524 
24,066 
8,485 
102,322 
Contract liabilities 
13,477 
8,169 
3,912 
23 
- 
25,581 
Trade and other  
payables (excluding 
social security and  
other taxes) 
 
 
 
744,945 
- 
- 
- 
- 
 
 
 
744,945 
At 28 February 2023 
815,480 
36,880 
110,336 
63,569 
63,216 
1,089,481 

Notes to the Consolidated Financial Statements (continued) 
110 
Vertu Motors plc (Company Number: 05984855)  
3.  Capital risk management (continued) 
Fair value estimation 
The carrying value less impairment provision of trade receivables and payables are 
considered to approximate their fair values.  The fair value of long-term borrowings 
approximates to the carrying value reported in the balance sheet, as the majority are variable 
rate borrowings. 
4. 
Critical accounting estimates and judgements 
The Group makes estimates and assumptions concerning the future.  The resulting 
accounting estimates, will, by definition, seldom equal the related actual results.  The 
estimates and assumptions that have a significant risk of causing a material adjustment to the 
carrying amounts of assets and liabilities are discussed below: 
Critical accounting estimates 
Valuation of goodwill 
The valuation of goodwill acquired is performed in accordance with IFRS 3 and is therefore 
based on provisional values ascribed within the measurement period subsequent to 
acquisition. Estimates are used in determining the existence and value of separately 
identifiable assets acquired as part of a business combination, further details are given in 
Note 17. 
Valuation of other intangible assets 
When a business combination takes place, the Group is required to assess whether there are 
any additional intangible assets arising separately from goodwill. Management use estimates, 
such as royalty rates, weighted average cost of capital, growth rates and customer retention 
rates to determine whether an intangible asset can be separately identified, what fair value 
should be ascribed to the asset and its attributable useful life.  Other intangible assets are set 
out in Notes 15 and 16. 
Impairment of goodwill and other indefinite life assets 
The Group tests annually, or whenever events or changes in circumstances occur, to 
determine whether goodwill or other indefinite life assets have suffered any impairment, in 
accordance with the accounting policy stated above and in note 15.  The recoverable 
amounts of cash-generating units have been determined based on value-in-use calculations.  
These calculations require the use of estimates. Details of the key assumptions used for the 
impairment testing for the year ended 29 February 2024, as well as the results of sensitivity 
analysis performed, are provided in note 15. 
Estimated useful life of intangibles, property, plant and equipment and impairment testing 
The Group estimates the useful life and residual values of intangible assets, property, plant 
and equipment and reviews these estimates at each financial year end.  The Group also tests 
for impairment when a trigger event occurs, or annually, as appropriate. The depreciation and 
amortisation rates applied are set out in Note 1. 
Pension benefits 
During the year ended 29 February 2024, the Group operated one defined benefit pension 
scheme, the “Bristol Street Pension Scheme”. The obligations under this defined benefit 
scheme are recognised in the Consolidated Balance Sheet and represent the present value of 
the obligations calculated by independent actuaries, with input from management.  These 
actuarial valuations include assumptions such as discount rates, annual rates of return and 
mortality rates.  These assumptions vary from time to time according to prevailing economic 
conditions.  Details of the assumptions used for the scheme in the year ended 29 February 
2024 are provided in note 30. 

Notes to the Consolidated Financial Statements (continued) 
111 
Vertu Motors plc (Company Number: 05984855)  
4. Critical accounting estimates and judgements (continued) 
Critical accounting judgements 
Revenue recognition 
The Group’s main product/service lines are the sale of motor vehicles, parts and aftersales 
services. The Group operates an income recognition policy that ensures that revenue is 
recognised in line with satisfaction of the performance obligation, as set out in note 1. 
A transaction price allocation for a sale, which may include more than one product, is 
straightforward as it is based on distinct items, each with a separate sales value, which are 
separately identifiable. It is not unusual, however, for a discount to be applied to a vehicle 
sale, in a sale transaction which may or may not include multiple other products. Therefore, 
there is judgement involved in determining the appropriate allocation of such a discount 
between the products involved in the sale, particularly where there is a difference in when the 
relevant performance obligations are satisfied, between the relevant products. 
Principal vs Agent sales 
Judgement is applied to all sales arrangements with the Group’s Manufacturer partners to 
determine whether the Group is acting as Agent on behalf of the Manufacturer, or Principal. 
Judgement is required in applying consideration of who has responsibility for fulfilling the 
promise of the sale, who holds the associated inventory risk and who has price discretion 
over the product.  
Valuation of inventory 
Judgement is applied in the assessment of used vehicle inventory carrying values at 29 
February 2024. Assessment of market conditions, latest industry guidance and the length of 
time vehicles have been held in inventory are all considered in the application of this 
judgement. 
5. 
Segmental information 
The Group adopts IFRS 8 “Operating Segments”, which determines and presents operating 
segments based on information provided to the Group’s Chief Operating Decision Maker 
(“CODM”), Robert Forrester, Chief Executive Officer.  The CODM receives information about 
the Group overall and therefore there is one operating segment. 
The CODM assesses the performance of the operating segment based on a measure of both 
revenue and gross margin.  However, to increase transparency, the Group has included 
below an additional voluntary disclosure analysing revenue and gross margin within the 
reportable segment. 
 
 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
112 
Vertu Motors plc (Company Number: 05984855)  
5. 
Segmental information (continued) 
Year ended 29 February 2024 
 
 
Revenue 
 
Revenue 
Mix 
 
Gross 
Profit 
Gross 
Profit 
Mix 
 
Gross 
Margin1 
 
    £’m 
    % 
£’m 
% 
   % 
Aftersales 
413.5 
8.7 
218.4 
42.3 
43.5 
Used cars 
1,816.2 
38.5 
122.5 
23.7 
6.7 
New car retail and Motability 
1,452.5 
30.8 
119.6 
23.2 
8.2 
New fleet and commercial 
1,037.4 
22.0 
55.6 
10.8 
5.4 
 
4,719.6 
100.0 
516.1 
100.0 
10.9 
 
 
 
 
 
 
Year ended 28 February 2023 
 
 
Revenue 
 
Revenue 
Mix 
 
Gross 
Profit 
Gross 
Profit 
Mix 
 
Gross 
Margin1 
 
    £’m 
    % 
£’m 
% 
   % 
Aftersales 
336.8 
8.4 
182.5 
40.7 
44.5 
Used cars 
1,658.2 
41.3 
125.2 
27.9 
7.5 
New car retail and Motability 
1,121.9 
27.9 
98.4 
22.0 
8.8 
New fleet and commercial 
897.6 
22.4 
42.3 
9.4 
4.7 
 
4,014.5 
100.0 
448.4 
100.0 
11.2 
 
 
 
 
 
 
1 Margin in aftersales expressed on internal and external revenue. A significant part of the role of the service department is to support 
the vehicle sales department and therefore internal revenue is considered to be an important element of margin for the purpose of 
monitoring departmental performance 
6. 
Operating expenses  
 
 
2024 
2023 
 
 
£’000 
£’000 
Wages and salaries excluding share based payments  
charge (note 9) 
 
253,864 
226,441 
Depreciation on property, plant and equipment (note 18) 
17,449 
14,510 
Depreciation on right-of-use assets (note 19) 
 
18,254 
16,225 
(Profit)/loss on disposal of property, plant and 
equipment 
 
(516) 
102   
Profit on lease modification (note 19) 
 
(411) 
(449) 
Auditors’ remuneration (note 7) 
 
385 
375 
Rental income 
 
(565) 
(686) 
Share based payments charge (note 31) 
 
2,466 
2,066 
Amortisation (note 16) 
 
568 
509 
Impairment charges (note 15) 
 
128 
1,500 
Non-underlying redundancy costs (note 8) 
 
872 
- 
Lease surrender premium (note 8) 
 
(840) 
- 
Non-underlying acquisition costs (note 8) 
 
- 
2,753 
Other expenses 
 
168,385 
143,072 
 
 
460,039 
406,418 
7. 
Auditors’ remuneration 
 
 
2024 
2023 
 
 
£’000 
£’000 
Fees payable to the Company’s auditors for the 
audit of the parent company and consolidated 
financial statements 
 
385 
375 
 
 
385 
375 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
113 
Vertu Motors plc (Company Number: 05984855)  
8. 
Non-underlying items 
 
 
2024 
2023 
 
 
£’000 
£’000 
Redundancy costs 
 
(872) 
- 
Lease surrender premium 
 
840 
- 
Share based payments charge (note 31) 
 
(2,466) 
(2,066) 
Amortisation (note 16) 
 
(568) 
(509) 
Impairment charges (note 15) 
 
(128) 
(1,500) 
Acquisition costs 
 
- 
(2,753) 
Non-underlying loss before tax 
 
(3,194) 
(6,828) 
Redundancy costs included in non-underlying items relate to a reduction in the number of 
employed drivers following a strategic review of aftersales collection and delivery service during the 
year.  
The lease surrender premium included in non-underlying items relates to a premium received 
following the purchase of the Group’s freehold interest in its Derby multi-site operation, in respect 
of the remaining lease obligation from the intermediate landlord. 
Non-underlying items are presented separately in the Consolidated Income Statement to enhance 
comparability of trading performance between periods. 
Details of current and deferred tax arising in respect of non-underlying items is shown in note 12. 
9. 
Employee benefit expense  
 
 
2024 
2023 
 
 
£’000 
£’000 
Wages and salaries 
 
267,746 
234,182 
Social security costs 
 
27,711 
25,752 
Pension costs – defined contribution plans 
 
7,374 
6,489 
 
 
302,831 
266,423 
Share based payments charge (note 31) 
 
2,466 
2,066 
 
 
305,297 
268,489 
Employee benefit expense included in: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Operating expenses 
 
253,864 
226,441 
Cost of sales 
 
48,967 
39,982 
Share based payments charge (note 31) 
 
2,466 
2,066 
 
 
305,297 
268,489 
 
 
 
 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
114 
Vertu Motors plc (Company Number: 05984855)  
9. 
Employee benefit expense (continued) 
Directors’ remuneration 
The remuneration of the Directors who served during the period from 1 March 2023 to 29 
February 2024 is as follows: 
  
Salary or 
fees 
Taxable 
Benefits1 
Pension 
Bonus 
Long Term 
Incentive 
Plan 
Single total 
figure 
  
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
  
2024 
2023 
2024 
2023 
2024 
2023 
2024 
2023 
20243 
20232 
2024 
2023 
Executive Directors 
  
  
  
  
  
  
  
  
  
R T Forrester 
415 
415 
4 
3 
68 
68 
76 
355 
317 
247 
880 
1,088 
K Anderson 
263 
263 
3 
3 
43 
43 
36 
174 
178 
139 
523 
622 
D P Crane 
263 
263 
4 
3 
43 
43 
36 
174 
178 
139 
524 
622 
Non-Executive Directors  
  
  
  
  
  
  
  
0 
  
A P Goss 
130 
130 
1 
1 
-  
- 
- 
- 
- 
- 
131 
131 
K Lever 
62 
62 
1 
1 
-  
- 
- 
- 
- 
- 
63 
63 
P Best 
52 
52 
1 
1 
- 
- 
- 
- 
- 
- 
53 
53 
J Mewett 
34 
- 
- 
- 
- 
- 
- 
- 
- 
- 
34 
-  
D Gillard 
8 
- 
- 
- 
- 
- 
- 
- 
- 
 - 
8 
-  
 
1 Taxable benefits include vehicle insurance, together with medical and life assurance premiums. 
2 Represents PSO nil cost awards granted in March 2021 which vested in March 2022. The value has been calculated by reference 
to the closing share price of the Company on 1 March 2022. These vested awards are subject to a 3 year holding period. 
3 Represents PSO nil cost awards granted in March 2022 which vested in March 2023. The value has been calculated by reference 
to the closing share price of the Company on 1 March 2023. These vested awards are subject to a 3 year holding period. 
10. Average monthly number of people employed (including Directors) 
 
 
2024 
2023 
 
 
Number 
Number 
Sales and distribution 
 
2,302 
2,195 
Service, parts and accident repair centres 
 
3,577 
3,083 
Administration 
 
1,562 
1,441 
 
 
7,441 
6,719 
To demonstrate the impact of acquisitions on the above figures, the actual year-end number of 
people employed was as follows: 
 
 
2024 
2023 
 
 
Number 
Number 
Sales and distribution 
 
2,359 
2,355 
Service, parts and accident repair centres 
 
3,692 
3,423 
Administration 
 
1,559 
1,545 
 
 
7,610 
7,323 
11. Finance income and costs 
 
 
2024 
2023 
 
 
£’000 
£’000 
Interest on short-term bank deposits 
 
1,099 
1,053 
Net finance income relating to defined benefit 
pension scheme (note 30) 
 
155 
247 
Finance income 
 
1,254 
1,300 
 
 
 
 
Bank loans and overdrafts 
 
(9,924) 
(3,112) 
Vehicle stocking interest 
 
(9,347) 
(4,242) 
Lease liability interest (note 19) 
 
(3,457) 
(3,488) 
Finance costs 
 
(22,728) 
(10,842) 

Notes to the Consolidated Financial Statements (continued) 
115 
Vertu Motors plc (Company Number: 05984855)  
12. Taxation  
 
 
2024 
2023 
 
 
£’000 
£’000 
Current tax 
 
 
 
Current tax charge 
 
6,437 
6,444 
Adjustment in respect of prior years 
 
(440) 
(1,836) 
Total current tax 
 
5,997 
4,608 
Deferred tax  
 
 
 
Origination and reversal of temporary differences 
 
2,393 
409 
Adjustment in respect of prior years 
 
411 
1,684 
Rate differences 
 
53 
216 
Total deferred tax (note 28) 
 
2,857 
2,309 
Income tax expense  
 
8,854 
6,917 
 
 
 
2024 
2023 
 
 
£’000 
£’000 
Profit before taxation 
 
34,567 
32,450 
 
 
 
 
Profit before taxation multiplied by the rate of 
corporation tax in the UK of 24.5% (2023: 19%) 
 
8,469 
6,166 
 
 
 
 
Non-qualifying depreciation 
 
768 
658 
Non-deductible expenses 
 
471 
658 
Effect on deferred tax balances due to rate change 
 
53 
216 
IFRS 16  
 
(88) 
(65) 
Property adjustment  
 
(201) 
10 
Permanent benefits 
 
(589) 
(574) 
Adjustments in respect of prior years 
 
(29) 
(152) 
Total tax expense included in the income statement 
8,854 
6,917 
A summary of the Group’s tax expense in respect of underlying and non-underlying items is as 
follows: 
 
 
Underlying 
items 2024 
Non-
underlying 
items 2024 
 
Total 
2024 
 
Underlying 
items 2023 
Non-
underlying 
items 2023 
 
Total 
2023 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
Profit/(loss) before tax 
37,761 
(3,194) 
34,567 
39,278 
(6,828) 
32,450 
Taxation 
(9,430) 
576 
(8,854) 
(7,663) 
746 
(6,917) 
Profit/(loss) after tax 
28,331 
(2,618) 
25,713 
31,615 
(6,082) 
25,533 
Effective tax rate 
24.97% 
 
25.61% 
19.51% 
 
21.32% 
The Group’s underlying effective rate of tax is 24.97% (2023: 19.51%) which is in line with the 
standard rate of corporation tax in the UK.  
The rate of corporation tax in the UK rose from 19% to 25% on 1 April 2023.  
The overall effective tax rate of 25.61% includes tax on non-underlying items (2023: 21.32%). 
13. Earnings per share 
Basic and diluted earnings per share are calculated by dividing the earnings attributable to equity 
shareholders by the weighted average number of ordinary shares in issue during the year or the 
diluted weighted average number of ordinary shares in issue during the year.   
For the purposes of calculating the weighted average shares in issue, shares held by the Group’s 
employee benefit trust are excluded as rights to dividends on such shares have been waived.  
Details of the shares held in the Group’s employee benefit trust are provided on page 79. 
 
 

Notes to the Consolidated Financial Statements (continued) 
116 
Vertu Motors plc (Company Number: 05984855)  
13. Earnings per share (continued) 
The Group only has one category of potentially dilutive ordinary shares, which are share options.  
A calculation has been undertaken to determine the number of shares that could have been 
acquired at fair value (determined at the average annual market price of the Group’s shares) 
based on the monetary value of the subscription rights attached to the outstanding share options. 
The number of shares calculated, as set out above, is compared with the number of shares that 
would have been issued assuming the exercise of the share options. 
Underlying earnings per share is calculated by dividing underlying earnings attributable to equity 
shareholders by the weighted average number of ordinary shares in issue during the year.  
 
 
 
2024 
2023 
 
 
£’000 
£’000 
Profit attributable to equity shareholders 
 
25,713 
25,533 
Non-underlying loss after tax (note 12) 
 
2,618 
6,082 
Underlying earnings attributable to equity 
shareholders 
 
28,331 
31,615 
 
 
 
 
Weighted average number of shares in issue (‘000s) 
 
338,355 
345,239 
Potentially dilutive shares (‘000s) 
 
23,376 
18,703 
Diluted weighted average number of shares in 
issue (‘000s) 
 
361,731 
363,942 
 
 
 
 
Basic earnings per share 
 
7.60p 
7.40p 
Diluted earnings per share 
 
7.11p 
7.02p 
Basic underlying earnings per share 
 
8.37p 
9.16p 
Diluted underlying earnings per share 
 
7.83p 
8.69p 
14. Dividends per share 
Dividends of £7,759,000 were paid in the year ended 29 February 2024 (2023: £6,003,000), 
2.30p per share (2023: 1.75p). 
A final dividend of 1.50p per share is to be proposed at the Annual General Meeting on 25 
June 2024. The ex-dividend date will be 27 June 2024 and the associated record date 28 
June 2024. The dividend will be paid, subject to shareholder approval, on 26 July 2024 and 
these financial statements do not reflect this final dividend payable. 
15. Goodwill and other indefinite life assets 
 
2024 
 
Goodwill 
Franchise 
relationships 
Total 
 
 
£’000 
£’000 
£’000 
Cost  
 
 
 
 
At 1 March 2023 
 
102,128 
43,903 
146,031 
Acquisitions (note 17) 
 
1,140 
- 
1,140 
At 29 February 2024 
 
103,268 
43,903 
147,171 
 
 
 
 
 
Accumulated impairment charges 
 
 
 
 
At 1 March 2023  
17,951 
- 
17,951 
Impairment charges 
 
128 
- 
128 
At 29 February 2024 
 
18,079 
- 
18,079 
 
 
 
 
 
Net Book Value 
 
 
 
 
At 29 February 2024 
 
85,189 
43,903 
129,092 
At 28 February 2023 
 
84,177 
43,903 
128,080 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
117 
Vertu Motors plc (Company Number: 05984855)  
15.  Goodwill and other indefinite life assets (continued) 
 
2023 
 
Goodwill 
Franchise 
relationships 
Total 
 
 
£’000 
£’000 
£’000 
Cost  
 
 
 
 
At 1 March 2022 
 
91,026 
28,895 
119,921 
Acquisitions 1 
 
11,102 
15,008 
26,110 
At 28 February 2023 
 
102,128 
43,903 
146,031 
 
 
 
 
 
Accumulated impairment charges 
 
 
 
 
At 1 March 2022  
 
16,451 
- 
16,451 
Impairment charges 
 
1,500 
- 
1,500 
At 28 February 2023 
 
17,951 
- 
17,951 
 
 
 
 
 
Net Book Value 
 
 
 
 
At 28 February 2023 
 
84,177 
43,903 
128,080 
At 28 February 2022 
 
74,575 
28,895 
103,470 
1 Includes £490,000 measurement period adjustment described in note 1. 
Impairment  
In accordance with IAS 36, ‘Impairment of Assets’, the Group tests the following assets for 
impairment annually: 
• Goodwill and other indefinite life assets 
• Other assets where there is any indication that the relevant asset may be impaired 
In the years ended 29 February 2024 and 28 February 2023, acquired goodwill and other 
indefinite life assets were tested for impairment.  
For the purposes of impairment testing of goodwill and other indefinite life assets, the 
Directors recognise the Group’s Cash Generating Units (“CGU”s) to be connected groupings 
of dealerships acquired together. 
 
A summary of the net book value of goodwill purchased is presented below: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Bristol Street Group Limited 
 
13,860 
13,860 
Albert Farnell Limited 
 
12,529 
12,529 
Helston Garages Group Limited 1 
 
8,912 
8,912 
SHG Holdings Limited 
 
7,842 
7,842 
Hillendale Group Limited 
 
4,409 
4,409 
Sigma Holdings Limited and Hughes Group Holdings Limited 
5,874 
5,874 
Gordon Lamb Group Limited 
 
5,754 
5,754 
Vans Direct Limited 
 
4,475 
4,475 
Bolton Land Rover 
 
4,415 
4,415 
Farmer & Carlisle Holdings Limited 
 
2,769 
2,769 
Wiper Blades Limited 
 
1,607 
1,607 
Leeds, Huddersfield, Harrogate and Skipton Volkswagen  
1,114 
1,114 
Rowes Garage Limited 
1,140 
- 
Other acquisitions 
 
10,489 
10,617 
 
 
85,189 
84,177 
1 Includes £490,000 measurement period adjustment described in note 1. 
There are a number of business acquisitions from previous financial years included within the 
"other acquisitions" total shown above. The value of goodwill on such acquisitions were 
individually immaterial and in aggregate are not significant relative to the total value of 
goodwill in the Group. 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
118 
Vertu Motors plc (Company Number: 05984855)  
15.  Goodwill and other indefinite life assets (continued) 
A summary of franchise relationships acquired is presented below: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Helston Garages Group Limited 
 
15,008 
15,008 
Sigma Holdings Limited and Hughes Group Holdings Limited 
9,989 
9,989 
Albert Farnell Limited 
 
7,373 
7,373 
Gordon Lamb Group Limited 
 
3,207 
3,207 
Bolton Land Rover 
 
2,595 
2,595 
Hillendale Group Limited 
 
1,749 
1,749 
SHG Holdings Limited 
 
1,497 
1,497 
Farmer & Carlisle Holdings Limited 
 
1,313 
1,313 
Leeds, Huddersfield, Harrogate and Skipton Volkswagen  
677 
677 
Sunderland, Durham, Teesside, Malton and York BMW MINI 
495 
495 
 
 
43,903 
43,903 
The recoverable amount of a CGU is determined based on value-in-use calculations.  These 
calculations use pre-tax cash flow projections to perpetuity. 
The key assumptions for the value in use calculations are those regarding the discount rates, 
growth rates and expected changes to gross profits and direct costs during the year: 
• Management estimates discount rates using pre-tax rates that reflect current market 
assessments and the time value of money and the risks specific to the CGUs. 
• Growth rates are based upon industry forecasts and the past performance of the CGU. 
• Changes in gross profits and direct costs are based on past practices and expectations of 
future changes in the market. 
Annual growth rates typically between 0% and 7% are assumed for years three to five 
depending on the CGU, after which a growth rate of 0% is assumed to perpetuity. Cash flows 
into perpetuity have been used to reflect the long-term and open-ended nature of the Group’s 
business model. A risk adjusted pre-tax discount rate reflecting the Group’s Weighted 
Average Cost of Capital (“WACC”) of 9% (2023: 9%) is applied. 
Sensitivity analysis has been performed on the value in use calculations based on three 
potential scenarios with the following results: 
• If restricted vehicle sales or reduced demand for service work as a consequence of a 
reduced vehicle parc significantly reduces the Group’s earnings in the year ending 28 
February 2025, with a return to normalised trading in the year ending 28 February 2026, it 
is not expected to create an additional impairment charge. 
• If the growth rate in years three to five is reduced to -5%, an additional impairment charge 
in respect of goodwill and other indefinite life assets of £2.5m would arise. 
• If the pre-tax WACC was increased to 12%, an additional impairment charge in respect of 
goodwill and other indefinite life assets of £3.1m would arise. 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
119 
Vertu Motors plc (Company Number: 05984855)  
16. Other intangible assets 
2024 
Software 
costs 
 
Brand 
Customer 
relationships 
Total 
 
£’000 
£’000 
£’000 
£’000 
Cost 
 
 
 
 
At 1 March 2023  
1,201 
1,607 
1,985 
4,793 
Additions 
253 
- 
- 
253 
At 29 February 2024 
1,454 
1,607 
1,985 
5,046 
 
 
 
 
 
Accumulated amortisation 
 
 
 
 
At 1 March 2023 
891 
413 
1,203 
2,507 
Charge for the year 
161 
267 
140 
568 
At 29 February 2024 
1,052 
680 
1,343 
3,075 
 
 
 
 
 
Net book value at 29 February 2024 
402 
927 
642 
1,971 
Net book value at 28 February 2023 
310 
1,194 
782 
2,286 
 
 
 
2023 
Software 
costs 
 
Brand 
Customer 
relationships 
Total 
 
£’000 
£’000 
£’000 
£’000 
Cost 
 
 
 
 
At 1 March 2022 
2,631 
795 
1,985 
5,411 
Acquisitions  
- 
812 
- 
812 
Additions 
186 
- 
- 
186 
Disposals 
(1,616) 
- 
- 
(1,616) 
At 28 February 2023 
1,201 
1,607 
1,985 
4,793 
 
 
 
 
 
Accumulated amortisation 
 
 
 
 
At 1 March 2022 
2,351 
200 
1,063 
3,614 
Charge for the year 
156 
213 
140 
509 
Disposals 
(1,616) 
- 
- 
(1,616) 
At 28 February 2023 
891 
413 
1,203 
2,507 
 
 
 
 
 
Net book value at 28 February 2023 
310 
1,194 
782 
2,286 
Net book value at 28 February 2022 
280 
595 
922 
1,797 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
120 
Vertu Motors plc (Company Number: 05984855)  
17. Business combinations 
a)  Acquisition of Rowes Garage Limited 
On 31 October 2023, the Group acquired the entire issued share capital of Rowes Garage 
Limited which operates three Honda outlets in Plymouth, Plymstock and Truro as well as a 
used car outlet in Plymouth. Total consideration of £10,385,000 was settled from the Group’s 
existing cash resources.  
Detail of the fair value of the net assets acquired and goodwill arising are as follows: 
 
 
Fair 
 
 
Value 
 
 
£’000 
Property, plant and equipment (note 18) 
 
3,658 
Right of use assets 
 
917 
Inventories 
 
4,199 
Trade and other receivables 
 
281 
Cash and cash equivalents 
 
4,419 
Trade and other payables 
 
(2,661) 
Lease liabilities 
 
(917) 
Corporation tax 
 
(196) 
Deferred tax (note 28) 
 
(205) 
Net assets acquired 
 
9,495 
Goodwill (note 15) 
 
1,140 
Total consideration 
 
10,635 
Deferred consideration 
 
(250) 
Cash consideration  
 
10,385 
Acquisition related costs (included in underlying operating expenses in the consolidated 
income statement for the year ended 29 February 2024) totalled £197,000 in respect of this 
acquisition. 
The goodwill arising on acquisition is attributable to the anticipated profitability of the 
distribution of parts through the acquired business. 
If the acquisition of Rowes Garage Limited had occurred on 1 March 2023, Group revenues 
would have been £19,496,000 higher and Group profit before tax would have been £681,000 
higher. 
b) Summary of acquisitions’ cash consideration 
 
 
Cash 
consideration 
 
 
Cash acquired 
 
 
Total 
 
£’000 
£’000 
£’000  
Rowes Garage Limited 
10,385 
(4,419) 
5,966 
Cash consideration for acquisitions 
10,385 
(4,419) 
5,966 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
121 
Vertu Motors plc (Company Number: 05984855)  
18. Property, plant and equipment 
2024 
Freehold 
and long 
leasehold 
 land and 
buildings1 
 
Short 
leasehold 
land and 
buildings1 
 
 
Vehicles  
and 
machinery 
Furniture, 
fittings  
and 
equipment 
 
 
 
 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000 
Cost 
 
 
 
 
 
At 1 March 2023 
350,302 
5,069 
20,347 
24,255 
399,973 
Acquisitions (note 17) 
3,600 
- 
57 
1 
3,658 
Transfer to assets held for  
resale (note 22) 
(3,929) 
- 
- 
- 
(3,929) 
Additions 
14,311 
645 
5,024 
5,818 
25,798 
Reclassifications 
58 
- 
(149) 
91 
- 
Disposals 
(4,544) 
(34) 
(637) 
(3,140) 
(8,355) 
At 29 February 2024 
359,798 
5,680 
24,642 
27,025 
417,145 
 
 
 
 
 
 
Accumulated depreciation  
and impairment 
 
 
 
 
 
At 1 March 2023 
43,696 
2,587 
11,086 
14,199 
71,568 
Depreciation charge 
7,969 
690 
3,820 
4,970 
17,449 
Transfer to assets held for 
 resale (note 22) 
(335) 
- 
- 
- 
(335) 
Reclassifications 
(10) 
- 
40 
(30) 
- 
Disposals 
(3,285) 
(33) 
(471) 
(3,043) 
(6,832) 
At 29 February 2024 
48,035 
3,244 
14,475 
16,096 
81,850 
 
 
 
 
 
 
Net Book Value 
 
 
 
 
 
At 29 February 2024 
311,763 
2,436 
10,167 
10,929 
335,295 
 
 
 
 
 
 
At 28 February 2023 
306,606 
2,482 
9,261 
10,056 
328,405 
 
1 Includes leasehold improvements and franchise standards property improvements. 
Depreciation expense of £17,449,000 has been charged in operating expenses (note 6).  
In addition to the floating security provided for the Group’s bank borrowings, specific fixed 
charges over freehold land and buildings with a cost of £10,900,000 (2023: £10,900,000) have 
been granted to manufacturer partners as security against consignment stocking lines. A further 
specific fixed charge is held over certain freehold and long leasehold properties in respect of 
outstanding mortgage funding of £81,236,000 (2023: £85,514,000). 
 
 
 
 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
122 
Vertu Motors plc (Company Number: 05984855)  
18. Property, plant and equipment (continued) 
 
2023 
Freehold 
and long 
leasehold 
 land and 
buildings1 
 
Short 
leasehold 
land and 
buildings1 
 
 
Vehicles  
and 
machinery 
Furniture, 
fittings  
and 
equipment 
 
 
 
 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000 
Cost 
 
 
 
 
 
At 1 March 2022 
277,754 
5,937 
15,569 
24,530 
323,790 
Acquisitions  
68,230 
43 
2,004 
1,104 
71,381 
Transfer to assets held for  
resale  
(6,421) 
- 
- 
- 
(6,421) 
Additions 
14,659 
591 
3,826 
4,683 
23,759 
Reclassifications 
(3) 
3 
(9) 
9 
- 
Disposals 
(3,917) 
(1,505) 
(1,043) 
(6,071) 
(12,536) 
At 28 February 2023 
350,302 
5,069 
20,347 
24,255 
399,973 
 
 
 
 
 
 
Accumulated depreciation 
 and impairment 
 
 
 
 
 
At 1 March 2022 
41,352 
3,317 
9,027 
15,961 
69,657 
Depreciation charge 
6,519 
775 
2,998 
4,218 
14,510 
Transfer to assets held for resale  
(344) 
- 
- 
- 
(344) 
Reclassifications 
- 
- 
4 
(4) 
- 
Disposals 
(3,831) 
(1,505) 
(943) 
(5,976) 
(12,255) 
At 28 February 2023 
43,696 
2,587 
11,086 
14,199 
71,568 
 
 
 
 
 
 
Net Book Value 
 
 
 
 
 
At 28 February 2023 
306,606 
2,482 
9,261 
10,056 
328,405 
 
 
 
 
 
 
At 28 February 2022 
236,402 
2,620 
6,542 
8,569 
254,133 
 
1 Includes leasehold improvements and franchise standards property improvements. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
123 
Vertu Motors plc (Company Number: 05984855)  
19. Leases 
Amounts recognised in the Balance Sheet 
The balance sheet shows the following amounts relating to leases: 
 
 
2024 
2023 
Right-of-use assets 
 
£’000 
£’000 
Property 
 
62,757 
66,767 
Vehicles 
 
10,129 
6,311 
 
 
72,886 
73,078 
 
 
 
 
Lease liabilities 
 
 
 
Current 
 
(17,710) 
(14,498) 
Non-current 
 
(65,214) 
(68,959) 
 
 
(82,924) 
(83,457) 
 
Additions to the right-of-use assets and lease liabilities during the year ended 29 February 
2024 were £20,586,000 (2023: £13,307,000). 
During the year ended 29 February 2024, right-of-use assets with a net book value of 
£2,525,000 (2023: £2,044,000) were disposed of as a result of assignment, settlement or 
modification of various leases. The corresponding lease liability disposed of was £2,936,000 
(2023: £2,493,000) generating a £411,000 profit recognised in the Consolidated Income 
Statement (2023: £449,000). 
Amounts recognised in the Income Statement 
The Income Statement shows the following amounts relating to leases: 
 
2024 
2023 
 
£’000 
£’000 
Included in operating expenses 
 
 
Depreciation charge in respect of right-of-use assets: 
 
 
Property 
11,371 
10,970 
Vehicles 
6,883 
5,255 
 
18,254 
16,225 
 
 
 
Profit on lease modification 
(411) 
(449) 
 
 
 
Included in finance costs 
 
 
Interest expense 
3,457 
3,488 
The total cash outflow in respect of lease payments in the year ended 29 February 2024 was 
£21,640,000, of which £3,457,000 related to interest on lease liabilities (2023: £19,675,000 
including £3,488,000 interest on lease liabilities). 
20. Subsidiary undertakings 
A list of subsidiary undertakings (ordinary shares 100% owned and incorporated within the 
United Kingdom), as at 29 February 2024 and 28 February 2023 is given in note 7 of the 
Vertu Motors plc company only financial statements (pages 149 to 151). 
 
 
 
 
 
 

Notes to the Consolidated Financial Statements (continued) 
124 
Vertu Motors plc (Company Number: 05984855)  
21. Inventories 
 
2024 
2023 
 
£’000 
£’000 
New vehicle stock 
515,794 
427,126 
Used vehicle stock  
162,958 
172,920 
Demonstrator and courtesy vehicles 
60,611 
52,286 
Parts and sundry stocks 
22,633 
22,048 
 
761,996 
674,380 
The total value of new vehicle stock is comprised of the following: 
 
2024 
2023 
 
£’000 
£’000 
Interest bearing consignment stock 
51,165 
30,778 
Stock invoiced not yet paid held by Manufacturers to the 
order of the Group 
 
361,444 
 
322,559 
Other new vehicle stock 
103,185 
73,789 
 
515,794 
427,126 
A corresponding liability is held in trade payables in respect of stock invoiced not yet paid held 
by Manufacturers to the order of the Group and interest bearing consignment stock. The cost 
of inventories recognised as expense and included within ‘cost of sales’ amounted to 
£4,299,740,000 (2023: £3,651,240,000). 
22. Property assets held for resale 
 
2024 
2023 
 
£’000 
£’000 
At beginning of year 
6,077 
- 
Transfers in from freehold property  
3,594 
6,077 
Property sold during the year 
(1,790) 
- 
At end of year 
7,881 
6,077 
During the year ended 29 February 2024, the Group sold the following properties which were 
held for resale at 28 February 2023: 
• 
A Long-leasehold property in Newburn, Newcastle upon Tyne which the Group 
previously operated as an accident repair operation until the trade and assets of the 
business were sold during the year.  
• 
An empty property in Taunton acquired with the acquisition of Helston Garages 
Group Limited.  
All properties recovered their carrying value on disposal.  
During the year ended 29 February 2024, the Group transferred the following properties from 
tangible fixed assets to property assets held for resale: 
• 
An empty property in Stroud which was previously a used vehicle and Ford 
authorised repairer operation which closed during the year. 
• 
A former PDI centre in Wendover which closed during the year. 
• 
A former Volvo dealership and petrol filling station in Yeovil following the relocation of 
the business to a new facility.  
All properties remaining in assets held for resale at 29 February 2024 are currently expected 
to be disposed of in the next 12 months recovering cash proceeds in excess of their book 
value.  
 
 
 

Notes to the Consolidated Financial Statements (continued) 
125 
Vertu Motors plc (Company Number: 05984855)  
23. Trade and other receivables 
 
2024 
2023 1
 
£’000 
£’000 
Trade receivables 
78,102 
70,785 
Less provision for impairment of trade receivables 
(2,171) 
(3,680) 
Trade receivables (net) 
75,931 
67,105 
Other receivables 
2,663 
941 
Prepayments and accrued income 
15,108 
17,781 
 
93,702 
85,827 
1 Includes £490,000 measurement period adjustment described in note 1. 
The Group measures the loss allowance for trade receivables at an amount equal to the 
lifetime expected credit losses (“ECL”). The ECL on trade receivables are measured using a 
provision matrix by reference to past default experience, current financial position of the 
debtors and any known specific factors.  
There has been no change in significant assumptions or the method of estimation of ECL 
during the current financial year. 
The following table shows the profile of the Group’s trade receivables.  
As at 29 February 2024, trade receivables of £3,915,000 (2023: £3,134,000) were past due 
but not impaired.  The ageing of these receivables are all within 3 months overdue. 
Movements in the Group’s provision for impairment of trade receivables are as follows: 
 
2024 
2023 
 
£’000 
£’000 
At beginning of year 
3,680 
2,062 
Net remeasurement of loss allowance 
(874) 
3,073 
Receivables written off during the year as uncollectible 
(635) 
(1,455) 
At end of year 
2,171 
3,680 
The net remeasurement of the loss allowance has been included in ‘other expenses’ within 
‘operating expenses’ in the income statement (note 6).  Amounts charged to the loss 
allowance account are generally written off when there is no expectation of recovering 
additional cash. 
The Group considers there to be no material difference between the fair value of trade and 
other receivables and their carrying amount in the balance sheet. 
The other asset classes within trade and other receivables do not contain impaired assets. 
Credit Risk Management 
It is the Group’s policy to invest cash and assets safely and profitably.  Credit risk associated 
with the Group’s sales is limited to certain revenue streams as the majority of vehicle sales 
are either cash sales to retail customers (whereby the vehicle would not be delivered to the 
customer, and therefore recognised in revenue, without cleared funds) or a sale on finance 
invoiced to the Group’s retail finance partners (whereby the vehicle would not be delivered 
unless the Group was in receipt of a confirmation of payout with cleared funds typically 
received within three days of such confirmation). Business to business sales may be offered 
credit terms, subject to credit application and review of limits against published credit rating 
information. Credit terms average 7-14 days for vehicle sales and 30-45 days for aftersales.   
To control credit risk, counterparty credit limits are set by reference to published credit 
ratings.  The Group considers the risk of material loss in the event of non-performance by a 
financial counterparty to be low.  The maximum exposure to credit risk at the reporting date 
is the carrying value of each class of receivable mentioned above.   
 
 
 
Current 
 
31-60 
days 
 
61-90 
days 
 
>90 
days 
 
Trade 
Receivables 
 
Loss 
Allowance 
Trade 
Receivables 
(net) 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
2024 
73,535 
3,532 
459 
576 
78,102 
(2,171) 
75,931 
2023 
60,045  
7,811 
953 
1,976 
70,785 
(3,680) 
67,105 

Notes to the Consolidated Financial Statements (continued) 
126 
Vertu Motors plc (Company Number: 05984855)  
24. Cash and cash equivalents 
 
 
2024 
2023 
 
 
£’000 
£’000 
Cash in bank and in hand 
 
70,599 
78,984 
25. Trade and other payables 
 
 
2024 
2023 
 
 
£’000 
£’000 
Current 
 
 
 
Trade payables 
 
743,748 
630,451 
Social security and other taxes  
 
11,236 
13,649 
Accruals  
 
88,947 
88,494 
Other payables 
 
26,000 
26,000 
 
 
869,931 
758,594 
Other payables comprise non-interest bearing advance payments from the Group’s finance 
company partners. 
Trade and other payables, excluding social security and other taxes and deferred income, are 
designated as financial liabilities carried at amortised cost.  Their fair value is considered to 
be equal to their carrying value. 
Accruals includes £14,076,000 (2023: £13,150,000) in respect of outstanding service plans. 
26. Borrowings 
 
 
2024 
  2023 
 
 
£’000 
£’000 
Current 
 
 
 
Other borrowings 
 
- 
25,460 
Mortgage  
 
4,395 
4,361 
 
 
4,395 
29,821 
Non-current 
 
 
 
Mortgage 
 
76,841 
81,153 
Bank borrowings 
 
43,342 
43,366 
 
 
120,183 
124,519 
 
 
124,578 
154,340 
Borrowings are repayable as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
6 months or less 
 
2,154 
27,602 
6-12 months 
 
2,241 
2,219 
1-5 years 
 
57,189 
57,213 
Over 5 years 
 
62,994 
67,306 
 
 
124,578 
154,340 
The fair value of borrowings equals their carrying amount, as the impact of discounting is not 
significant.  Borrowings are designated as financial liabilities carried at amortised cost.  
a) 
Bank borrowings 
The Group has a committed Revolving Credit Facility (‘’RCF’’) available of £93,000,000. 
Interest is charged on this facility at a rate of between 1.8% and 2.6% above the Sterling 
Overnight Index Average (“SONIA”) depending on the value of the Group’s net debt to 
EBITDA ratio.  £44,000,000 of the RCF was drawn at 1 March 2023 and remained drawn at 
29 February 2024. 
The facility was entered into in December 2022 for an initial three year period with an option 
to extend to December 2026, and a further option to extend to December 2027. The first of 
these extensions was completed during the year ended 29 February 2024 such that the 
facility is currently in place until December 2026.  
 

Notes to the Consolidated Financial Statements (continued) 
127 
Vertu Motors plc (Company Number: 05984855)  
26. Borrowings (continued) 
a) 
Bank borrowings (continued) 
During the year ended 29 February 2024, the Group had an interest rate swap arrangement 
in place, effective from 8 March 2023, covering £30,000,000 of the drawn balance swapping 
the variable element of the interest charge for a fixed rate of 4.42%. 
A rate of 1.45% above base rate has been applied in relation to overdrafts during the year 
ended 29 February 2024. The interest rate that applied to the Group’s Committed Money 
Market Loan (“CMML”) facility was between 1.35% and 2.00% above SONIA depending on 
the Group’s net debt to EBITDA ratio.  
The overdraft and CMML facilities were renewed on 2 April 2024 until 31 May 2025 with the 
same limits as were in place at 29 February 2024. 
The Group had the following undrawn borrowing and overdraft facilities at 29 February: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Floating rate 
 
 
 - Overdraft (uncommitted) expiring in one year 
5,000 
5,000 
 - CMML (committed) facility expiring in one year 
48,000 
48,000 
 - RCF facility expiring in greater than one year 1 
49,000 
49,000 
 - Other borrowings 
50,000 
44,540 
 
 
152,000 
146,540 
b) 
Mortgage funding 
The Group had two mortgage facilities in place at 29 February 2024, both provided by BMW 
Financial Services. The first drawn down in December 2020 is secured against the freehold 
and long leasehold properties in Sunderland, Durham and Teesside operating the BMW and 
MINI franchises.  This mortgage is repayable in equal monthly instalments over the 20 year 
term and interest is charged on this facility at a fixed rate of 2.9% per annum until December 
2025.  
A second mortgage was drawn in December 2022 when the Group entered into a new 20 
year mortgage facility for £74,757,000 to partially fund the acquisition of Helston Garages 
Group Limited.  This mortgage is secured against a portfolio of 22 freehold and long 
leasehold properties owned by the Group.  This mortgage is repayable in equal instalments 
over the 20 year term and interest is charged on this facility at a rate of 2.8% above BMW 
Base Rate. The Group also has an interest rate cap arrangement in respect of £50,000,000 of 
this facility to limit the variable element of the applicable interest rate to a maximum of 4.5% 
until 28 February 2025. 
c) 
Other borrowings 
Other borrowings represent amounts repayable under used vehicle stocking facilities. These 
loans are subject to interest at 1.5% above base rate and are secured against the related 
vehicles.  At 1 March 2023 the limit on this facility was £70,000,000. During the year ended 29 
February 2024, as a result of the level of usage of the facility during the period, the limit was 
reduced to £50,000,000. Drawings on this facility at 29 February 2024 were £Nil (2023: 
£25,460,000).  
d) 
Financial assets 
The Group’s financial assets on which floating interest is receivable comprise cash deposits 
and cash in hand of £70,599,000 (2023: £78,984,000).  The cash deposits comprise deposits 
placed on money market at call, seven day and cash deposited with counterparty banks at 
commercially negotiated interest rates. The IFRS 9 classification for trade and other 
receivables and cash and cash equivalents is amortised cost.  Their fair value is deemed to 
be equal to their carrying value. 
 
 

Notes to the Consolidated Financial Statements (continued) 
128 
Vertu Motors plc (Company Number: 05984855)  
27. Derivative financial instruments 
Interest rate swap and cap contracts 
The fair values of derivative financial instruments used for hedging purposes are disclosed 
below: 
 
2024 
2023 
 
£’000 
£’000 
£50m Interest rate cap – cash flow hedges 
282 
507 
£30m Interest rate swap – cash flow hedges 
203 
- 
Total derivates designated as hedging instruments 
485 
507 
Non-current derivative financial instruments 
203 
507 
Current derivative financial instruments 
282 
- 
 
485 
507 
Current derivative financial instruments were included within other receivables (note 23) at 29 
February 2024 to reflect the interest rate caps expiration date of 28 February 2025. 
 
2024 
2023 
 
£’000 
£’000 
Borrowings subject to hedging instruments: 
 
 
Mortgage 
50,000 
50,000 
Bank borrowings 
30,000 
- 
Total derivative financial liabilities 
 
80,000 
50,000 
The Group manages its cash-flow interest rate risk by using a combination of interest rate 
swap and cap contracts. Normally the Group raises long-term borrowings at floating rates and 
manages the exposure to interest rate variability by swapping floating rates for fixed rates or 
capping floating rates at a fixed rate.  
During the year ended 29 February 2024, the Group had an interest rate cap contract in 
respect of £50,000,000 of the Group’s outstanding mortgage funding, capping the applicable 
underlying floating rate at 4.5% until 28 February 2025. The floating rate in respect of this 
borrowing is BMW Base Rate.  
In addition, the Group had an interest rate swap in respect of £30,000,000 of borrowing under 
the RCF. This swap fixes the underlying rate at 4.42% per annum. The swap is effective from 
8 March 2023 to 8 March 2025. 
The notional principal amounts of outstanding floating to fixed interest rate swap and interest 
rate cap contracts designated as hedging instruments in cash flow interest rate hedges of 
variable rate debt at 29 February 2024 totalled £80,000,000 (2023: £50,000,000). The fair 
value of these instruments at 29 February 2024 was an asset of £485,000 (2023: £507,000).  
Gains and losses recognised in the cash flow hedging reserve in equity on interest rate swap 
contracts as at 29 February 2024 will be released to the consolidated statement of 
comprehensive income as the related interest expense is recognised. 
The movement on the hedging reserve within shareholders’ equity is shown within note 32. 
In accordance with IFRS 13 “Financial Instruments: Disclosure”, fair values are defined as 
follows: 
• 
Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities;  
• 
Level 2: inputs other than quoted prices included within Level 1 that are observable 
for the asset or liability, either directly (i.e. as prices) or indirectly (i.e.  derived from 
prices); and  
• 
Level 3: inputs for the asset or liability that are not based on observable market data 
(unobservable inputs). 
The fair values of the interest rate swaps have been determined using a level 3 valuation 
technique with non-observable inputs obtained from the counterparty (2023: level 3). 
 

Notes to the Consolidated Financial Statements (continued) 
129 
Vertu Motors plc (Company Number: 05984855)  
28. Deferred income tax liabilities 
Deferred income tax assets and liabilities are offset when there is a legally enforceable right 
to offset current tax assets against current tax liabilities and when the deferred income taxes 
relate to the same fiscal authority.  The amounts offset are as follows: 
 
2024 
2023 
 
£’000 
£’000 
Deferred tax asset to be recovered after more than 12 months 
(3,048) 
(4,090) 
Deferred tax liabilities to be recovered after more than 12 months 
25,072 
23,207 
Deferred tax liabilities (net) 
22,024 
19,117 
The gross movement on the Group’s deferred income tax account is as follows: 
2024 
Deferred tax 
liabilities 
Deferred tax 
assets 
Net 
 
£’000 
£’000 
£’000 
At 1 March 2023 
23,207 
(4,090) 
19,117 
Charged to income statement (note 12) 
1,844 
1,013 
2,857 
(Charged)/credited directly to equity 
(184) 
29 
(155) 
Acquisitions (note 17) 
205 
- 
205 
At 29 February 2024 
25,072 
(3,048) 
22,024 
 
2023 
Deferred tax 
liabilities 
Deferred tax 
assets 
Net 
 
£’000 
£’000 
£’000 
At 1 March 2022 
17,848 
(4,825) 
13,023 
Charged to income statement  
1,617 
692 
2,309 
(Credited) / charged directly to equity 
(1,493) 
43 
(1,450) 
Acquisitions  
5,235 
- 
5,235 
At 28 February 2023 
23,207 
(4,090) 
19,117 
 
Deferred tax balances as at 29 February 2024 have been measured at a rate of 25%. 
 
 
 
 
2024 
Accelerated 
tax  
depreciation 
Share 
based 
payments 
 
 
Pensions 
 
Other timing 
differences 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000 
At 1 March 2023 
11,629 
(1,652) 
797 
8,343 
19,117 
Charged / (credited) to 
income statement (note 12) 
1,826 
(327) 
6 
1,352 
2,857 
Acquisitions (note 17) 
205 
- 
- 
- 
205 
(Charged)/credited directly 
to equity 
- 
- 
(184) 
29 
(155) 
At 29 February 2024 
13,660 
(1,979) 
619 
9,724 
22,024 
2023 
Accelerated 
tax  
depreciation 
Share 
based 
payments 
 
 
Pensions 
 
Other timing 
differences 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000 
At 1 March 2022 
4,462 
(1,379) 
2,264 
7,676 
13,023 
Charged / (credited) to 
income statement  
3,633 
(273) 
26 
(1,077) 
2,309 
Acquisitions  
3,534 
- 
- 
1,701 
5,235 
(Credited) / charged 
directly to equity 
- 
- 
(1,493) 
43 
(1,450) 
At 28 February 2023 
11,629 
(1,652) 
797 
8,343 
19,117 

Notes to the Consolidated Financial Statements (continued) 
130 
Vertu Motors plc (Company Number: 05984855)  
29. Contract liabilities 
 
Warranty 
policies 
Free 
servicing 
 
Total 
 
£’000 
£’000 
£’000 
At 1 March 2023 
22,366 
3,215 
25,581 
Created in the year 
12,812 
834 
13,646 
Recognised as income during the year 
(14,843) 
(909) 
(15,752) 
At 29 February 2024 
20,335 
3,140 
23,475 
 
 
 
 
Current 
10,535 
2,865 
13,400 
Non-current 
9,800 
275 
10,075 
 
20,335 
3,140 
23,475 
Warranty policies 
The Group sells used vehicle warranty policies which are in-house products that can be taken 
out over 12, 24 or 36 months with income received on inception of the policy. The policy 
covers replacement of mechanical and electrical parts which have suffered a mechanical 
breakdown, the cost of labour to fit failed parts and breakdown assistance for the period of the 
warranty. 
When the income is received it is recognised initially as a contract liability at the fair value 
allocated to the warranty product at the point of sale and is released to the income statement 
on a straight-line basis over the life of each warranty policy. 
Free servicing 
The Group recognises a contract liability in respect of a “free servicing” arrangement whereby 
the first or subsequent service of a vehicle post sale is provided free of charge to a customer, 
as part of the initial consideration for the vehicle sale. An element of the initial consideration 
which is estimated to relate to the service is recognised as a contract liability and is released 
to the income statement when the service has been undertaken. 
30. Retirement benefit asset 
The Group operates a trust based defined benefit pension scheme, “Bristol Street Pension 
Scheme”, which has three defined benefit sections which were closed to new entrants and 
future accrual on 31 May 2003, with another section closed to new entrants in July 2003 and 
future accrual in October 2013. The assets of the scheme are held separately from those of 
the Group, being held in separate funds by the Trustee of the Bristol Street Pension Scheme. 
The Group has applied IAS 19 (Revised) to the scheme and the following disclosures relate to 
this standard.  The Group recognises any actuarial gains and losses in each year in the 
Statement of Comprehensive Income. 
Regular employer contributions to the scheme (including contributions paid in respect of 
scheme expenses) for the year commencing 1 March 2024 are estimated to be £Nil. 
The IAS 19 (Revised) figures and disclosures have been based on the triennial valuation as at 
5 April 2021. Changes in the present value of the defined benefit obligation resulting from plan 
amendments or curtailments are recognised immediately in profit or loss as past service costs. 

Notes to the Consolidated Financial Statements (continued) 
131 
Vertu Motors plc (Company Number: 05984855)  
30.  Retirement benefit asset (continued) 
The fair value of the assets of the scheme are: 
 
Market Value 
Market Value 
 
29 February 
28 February 
 
2024 
2023 
 
£’000 
£’000 
Liability Driven Investment Funds  
25,589 
26,137 
Diversified Growth Gunds 
3,202 
3,964 
Secured Finance 
5,887 
5,464 
Other 
342 
390 
 
35,020 
35,955 
 
None of the assets listed above have a quoted market price in an active market as they are 
pooled investment funds specifically designed for occupational pension schemes.  A value is 
placed on the Scheme’s unit holdings in the funds by the funds’ investment managers / 
custodians. 
The Liability Driven Investments (“LDI”) Funds that the Scheme is invested in are an 
investment tool used to reduce the investment risk and therefore volatility in the Scheme’s 
funding position. Changes in interest rates and inflation rates will result in these assets moving 
in the same way as the scheme liabilities. The LDI portfolio is primarily formed of derivatives, 
such as swaps, which are leveraged meaning that less LDI assets have to be held to match 
the same movement in the Scheme’s liabilities. 
The expected return on the assets as at 28 February 2023 was 4.95%. This is equal to the 
discount rate used in the calculation of the net interest income for the year ended 29 February 
2024. 
The overall net surplus between the assets of the Bristol Street Group defined benefit scheme 
and the actuarial liabilities of the scheme which have been recognised on the balance sheet is 
as follows: 
 
2024 
2023 
 
£’000 
£’000 
Fair value of scheme assets 
35,020 
35,955 
Present value of funded obligations 
(32,543) 
(32,767) 
Asset on the balance sheet 
2,477 
3,188 
A surplus may be recognised if the economic benefits are available in the form of a refund or 
reduction in future contributions. Clause 5.6.2 of the Scheme Rules enables the Scheme to 
refund surplus assets to the employer. Surpluses are therefore recognised in full. 
The movements in the fair value of scheme assets in the year are as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Opening fair value of scheme assets 
 
35,955 
55,457 
Interest income  
 
1,734 
1,497 
Actuarial losses 
 
(781) 
(18,952) 
Benefits paid 
 
(1,759) 
(1,906) 
Expenses recognised in the income statement 
 
(129) 
(141) 
Closing fair value of scheme assets 
 
35,020 
35,955 
 

Notes to the Consolidated Financial Statements (continued) 
132 
Vertu Motors plc (Company Number: 05984855)  
30. Retirement benefit asset (continued) 
The movement in the present value of the defined benefit obligations of the scheme in the year 
are as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Opening fair value of scheme liabilities 
 
32,767 
46,402 
Interest cost 
 
1,579 
1,250 
Actuarial gains 
 
(44) 
(12,979) 
Benefits paid 
 
(1,759) 
(1,906) 
Closing fair value of scheme liabilities 
 
32,543 
32,767 
The amounts recognised in the income statement in the year are as follows: 
 
2024 
2023 
 
£’000 
£’000 
Expenses  
129 
141 
Net interest income (note 11) 
(155) 
(247) 
Total income included in income statement  
(26) 
(106) 
The actual returns on Scheme assets in the year are as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Expected return on scheme assets 
 
1,734 
1,497 
Actuarial losses 
 
(781) 
(18,952) 
 
 
953 
(17,455) 
The principal assumptions used by the independent qualified actuaries to calculate the 
liabilities under IAS 19 are set out below: 
 
2024 
2023 
Discount rate  
5.00% 
4.95% 
Limited Price Indexation (“LPI”) pension increases  
3.10% 
3.00% 
Inflation rate  
2.55% 
2.45% 
Assumptions regarding future mortality experience are set based on mortality tables which 
allow for future mortality changes. 
The average life expectancy in years of a pensioner retiring at age 65 at the balance sheet 
date is as follows: 
 
 
2024 
2023 
Male 
 
22 
22 
Female 
 
24 
24 
 
The average life expectancy in years of a pensioner retiring at age 65, 20 years after the 
balance sheet date is as follows: 
 
 
2024 
2023 
Male 
 
23 
23 
Female 
 
25 
26 
Amounts recognised in the Consolidated Statement of Comprehensive Income in the year are 
as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Actuarial losses 
 
(737) 
(5,973) 
Related deferred tax credit (note 28) 
 
184 
1,493 
Total, included within retained earnings 
 
(553) 
(4,480) 
 
 
 
 
Cumulative actuarial losses 
 
(4,513) 
(3,960) 
 
 

Notes to the Consolidated Financial Statements (continued) 
133 
Vertu Motors plc (Company Number: 05984855)  
30.  Retirement benefit asset (continued) 
Sensitivity analysis 
The table below gives an indication of the impact on the IAS 19 valuation as a result of 
changes to the principal assumptions: 
Change in assumption: 
Approximate impact on 
current surplus: 
£’000 
0.25% increase in discount rate 
870 
0.25% decrease in discount rate 
(910) 
0.25% increase in price inflation (and associated assumptions) 
(578) 
0.25% decrease in price inflation (and associated assumptions) 
595 
1 year increase in life expectancy at age 65 
(1,031) 
1 year decrease in life expectancy at age 65 
1,024 
31. Ordinary share capital, share premium, other reserves, treasury share reserve and 
capital redemption reserve 
2024 
 
Ordinary 
shares of 
10p each 
 
 
Ordinary 
 
 
 
Treasury 
 
 
Capital 
 
Number of 
shares  
share 
capital 
Share 
premium 
Other 
 reserve 
share 
reserve 
redemption 
reserve 
 
Total 
(‘000) 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
At 1 March 2023 
343,280 
34,894 
124,939 
10,645 
(2,653) 
4,833 
172,658 
Issuance and sale of 
treasury shares  
1,274 
- 
- 
- 
597 
- 
597 
Repurchase of own shares 
(11,343) 
- 
- 
- 
- 
- 
- 
Cancellation of repurchased 
shares 
- 
(1,134) 
- 
- 
- 
1,134 
- 
At 29 February 2024 
333,211 
33,760 
124,939 
10,645 
(2,056) 
5,967 
173,255 
The other reserve is a merger reserve, arising from shares issued for shares, as 
consideration to the former shareholders of acquired businesses. 
2023 
 
Ordinary 
shares of 
10p each 
 
 
Ordinary 
 
 
 
 
Treasury 
 
 
Capital 
 
Number of 
shares  
share 
capital 
Share 
premium 
Other 
 reserve 
share 
reserve 
redemption 
reserve 
 
Total 
(‘000) 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
At 1 March 2022 
355,281 
35,942 
124,939 
10,645 
(1,586) 
3,785 
173,725 
Purchase of treasury shares 
(3,960) 
- 
- 
- 
(2,000) 
- 
(2,000) 
Issuance and sale of 
treasury shares  
2,436 
- 
- 
- 
933 
- 
933 
Repurchase of own shares 
(10,477) 
- 
- 
- 
- 
- 
- 
Cancellation of repurchased 
shares 
- 
(1,048) 
- 
- 
- 
1,048 
- 
At 28 February 2023 
343,280 
34,894 
124,939 
10,645 
(2,653) 
4,833 
172,658 
Share Option Schemes 
Under the Group’s equity-settled share option schemes, share options are granted to 
Executive Directors and to selected employees.  The exercise price of the granted options 
under the Company Share Option Plan (“CSOP”) scheme is equal to the market price of the 
shares on the date of the grant and is £Nil in the case of options issued under the Long Term 
Incentive Plan (“LTIP”) and Partnership Share Option (“PSO”) schemes.  The options are 
exercisable from the end of the vesting period and any holding period which is set out in the 
scheme. Options are subject to performance criteria and are conditional on the employee 
completing a fixed period of service (vesting period and any holding period).   

Notes to the Consolidated Financial Statements (continued) 
134 
Vertu Motors plc (Company Number: 05984855)  
31. Ordinary share capital, share premium, other reserves, treasury share reserve and 
capital redemption reserve (continued) 
Share Option Schemes (continued) 
Details of the performance criteria, vesting periods and holding periods for options yet to vest 
are set out below. The Group has no legal or constructive obligation to repurchase or settle 
the options in cash. 
As disclosed in note 8, a share based payments charge of £2,466,000 (2023: £2,066,000) 
has been recognised during the year, in relation to the schemes as described below. 
Movements in the number of share options in issue during the year are as follows: 
 
 
 
Award Date  
 
 
 
Type 
Granted / 
Outstanding at 29 
February 2024 
No of shares 
Granted / 
Outstanding at 28 
February 2023 
No of shares 
 
 
Exercise 
price 
 
Date from 
which 
exercisable 
 
 
 
Expiry date 
5 Sep 2016 1 
LTIP 
40,337 
40,337 
0.00p 
5 Sep 2019 
5 Sep 2026 
2 Jul 2018 1 
CSOP 
2,400,000 
2,400,000 
49.60p 
2 Jul 2021 
2 Jul 2028 
8 Nov 2018 1 
CSOP 
2,745,033 
3,062,533 
38.25p 
8 Nov 2021 
8 Nov 2028 
1 Mar 2020 1 
PSO 
3,781,336 
4,454,437 
0.00p 
1 Mar 2024 
1 Mar 2030 
1 Mar 2021 1 
PSO 
5,343,896 
6,250,352 
0.00p 
1 Mar 2025 
1 Mar 2031 
24 Jun 2021 1 
PSO 
942,411 
942,411 
0.00p 
1 Mar 2025 
1 Mar 2031 
1 Mar 2022 1 
PSO 
5,216,144 
6,015,573 
0.00p 
1 Mar 2026 
1 Mar 2032 
1 Mar 2023 2 
PSO 
6,218,095 
- 
0.00p 
1 Mar 2027 
1 Mar 2033 
 
 
26,687,252 
23,165,643 
 
 
 
1 Vested.  
2 Partially vested subsequent to 29 February 2024.  
Movements in the number of share options outstanding are as follows: 
 
2024 
2023 
 
No of share 
options 
No of share 
options 
At beginning of year 
23,165,643 
22,012,247 
Granted 
7,145,996 
6,453,290 
Forfeited 
(1,942,234) 
(1,709,436) 
Exercised 
(1,441,787) 
(3,138,287) 
Lapsed 
(240,366) 
(452,171) 
At end of year 
26,687,252 
23,165,643 
The weighted average share price during the year was 67.4p (2023: 52.8p). The weighted 
average fair value of PSO options granted during the year, determined using the Black-
Scholes model was 58.5p per option.   
Movements in the number of share options outstanding and their related exercise prices are 
as follows: 
 
CSOP 
LTIP 3 
PSO 3 
Total 
 
No of 
share 
options 
Weighted 
average 
exercise price 
No of 
share 
options  
No of 
share 
options  
No of 
share 
options 
At 1 March 2022 
8,677,500 
41.31p 
93,920 
13,240,827 
22,012,247 
Granted 
- 
- 
- 
6,453,290 
6,453,290 
Forfeited 
(554,966) 
45.44p 
- 
(1,154,470) 
(1,709,436) 
Exercised 
(2,650,001) 
36.71p 
(53,583) 
(434,703) 
(3,138,287) 
Lapsed 
(10,000) 
39.25p 
- 
(442,171) 
(452,171) 
At 28 February 2023 
5,462,533 
43.24p 
40,337 
17,662,773 
23,165,643 
Granted 
- 
- 
- 
7,145,996 
7,145,996 
Forfeited 
(17,500) 
38.25p 
- 
(1,924,734) 
(1,942,234) 
Exercised 
(300,000) 
38.25p  
- 
(1,141,787) 
(1,441,787) 
Lapsed 
- 
- 
- 
(240,366) 
(240,366) 
At 29 February 2024 
5,145,033 
43.54p 
40,337 
21,501,882 
26,687,252 
3 The weighted average exercise price of LTIP and PSO nil cost awards is 0.00p. 

Notes to the Consolidated Financial Statements (continued) 
135 
Vertu Motors plc (Company Number: 05984855)  
31. Ordinary share capital, share premium, other reserves, treasury share reserve and 
capital redemption reserve (continued) 
Share Option Schemes (continued) 
Significant inputs into the Black-Scholes model for the PSO option awards above are set out 
below: 
Vesting period 
 
 
 
4 years 
Expected volatility 
 
 
 
6% 
Option life 
 
 
 
 
10 years 
Expected life  
 
 
 
7 years 
Annual risk-free interest rate  
 
 
3.7% 
Dividend yield  
 
 
 
3.5% 
 
Expected volatility is based on statistical analysis of daily share prices since the admission of 
Vertu Motors plc to AiM.  This is then adjusted for events not considered to be reflective of the 
volatility of the share price going forward. 
 
The performance conditions attaching to any share options issued to Executive Directors, 
Senior Management or colleagues of the Company are considered and set by the 
Remuneration Committee.  The following share incentive schemes are operated by the 
Company: 
a) 
Share Incentive Plan (“SIP”) 
The SIP was introduced in accordance with appropriate legislation and it allows colleagues to 
invest in partnership shares out of gross salary.  A participant may withdraw from the SIP at 
any time but if he or she does so before the partnership shares have been held in trust for five 
years (except in certain specified circumstances such as redundancy or disability) he or she 
will incur an income tax liability.  The Company currently does not supplement or match the 
partnership shares acquired by colleagues. 
b) 
Company Share Option Plan (“CSOP”) Approved and Unapproved Share Option 
Schemes 
Outstanding CSOP awards relate to remaining awards which vested in previous financial 
years and are within their exercisable period. No CSOP awards were issued during the year.  
c) 
Long Term Incentive Plan (“LTIP”) 
Outstanding LTIP awards relate to remaining awards which vested in previous financial years 
and are within their exercisable period. No LTIP awards were issued during the year.  
 

Notes to the Consolidated Financial Statements (continued) 
136 
Vertu Motors plc (Company Number: 05984855)  
31. Ordinary share capital, share premium, other reserves, treasury share reserve and 
capital redemption reserve (continued) 
Share Option Schemes (continued) 
d) 
Partnership Share Options (“PSO”) 
A share incentive (Partnership Share Options) for certain of the Group’s senior management 
colleagues was introduced in the financial year commencing 1 March 2020.  Under this 
scheme colleagues received nil cost share options in the Company pro-rata to their basic 
salary. 
Vesting of PSO awards are then determined by the proportion of each colleague’s annual on-
target bonuses earned for the financial year in which they are awarded, up to a maximum of 
100% of the awards granted. Any vested options will then be capable of exercise at the end of 
a three-year holding period. 
On 1 March 2023, 7,025,400 PSO awards were made to the Executive Directors and certain 
senior managers. 807,305 of these awards were forfeited as a result of leavers during the 
year, the remaining awards will vest in proportion to achievement of on-target bonus earnings 
by the relevant colleagues in the year ended 28 February 2024, determined after the balance 
sheet date. 
The number of vested PSO awards which remained outstanding at 29 February 2024 are 
shown in the table on page 134. 
On 1 March 2024, 6,248,220 PSO awards have been made in respect of the financial year 
commencing on that date.  
32. Hedging reserve 
The hedging reserve arises as a result of cash flow hedges in relation to interest rate swap 
derivatives.  The movements on the hedging reserve are as follows: 
 
 
2024 
2023 
 
 
£’000 
£’000 
At beginning of year 
 
133 
4 
Fair value gains on derivative financial instruments 
during the year 
 
116 
172 
Deferred taxation on fair value gains during year (note 28) 
(29) 
(43) 
At end of year 
 
220 
133 
 

Notes to the Consolidated Financial Statements (continued) 
137 
Vertu Motors plc (Company Number: 05984855)  
33. Reconciliation of net cash flow to movement in net debt 
 
2024 
2023 
 
£’000 
£’000 
 
 
 
Net decrease in cash and cash equivalents  
(8,385) 
(4,809) 
Cash inflow from proceeds of borrowings 
- 
(110,570) 
Cash outflow from repayment of borrowings 
29,836 
23,358 
Cash movement in net debt 
21,451 
(92,021) 
 
 
 
Capitalisation of loan arrangement fees  
186 
1,037 
Amortisation of loan arrangement fees 
(184) 
(131) 
Increase in accrued loan interest 
(76) 
(408) 
Non-cash movement in net debt 
(74) 
498 
 
 
 
Movement in net debt (excluding lease liabilities) 
21,377 
(91,523) 
Opening net (debt)/cash (excluding lease liabilities) 
(75,356) 
16,167 
Closing net debt (excluding lease liabilities) 
(53,979) 
(75,356) 
 
 
 
Lease liabilities at 1 March  
(83,457) 
(88,830) 
Capitalisation of new leases (Note 19) 
(20,586) 
(13,307) 
Disposal of lease liabilities (Note 19) 
2,936 
2,493 
Interest element of lease repayments (Note 11) 
(3,457) 
(3,488) 
Cash outflow from lease repayments (Note 19) 
21,640 
19,675 
Lease liabilities at 29 February (Note 19) 
(82,924) 
(83,457) 
 
 
 
Closing net debt (including lease liabilities) 
(136,903) 
(158,813) 
34. Cash flow from movement in working capital  
The following table reconciles the movement in balance sheet headings to the movement in 
working capital as presented in the consolidated cash flow statement. 
2024 
 
 
Inventories 
(Note 21)  
£’000  
Current trade 
and other 
receivables  
(Note 23) 
£’000 
 
Trade and 
other 
payables 
£’000 
 
Total working 
capital 
movement 
£’000 
Trade and other payables (Note 25) 
 
 
(869,931) 
 
Contract liabilities (Note 29) 
 
 
(23,475) 
 
At 29 February 2024 
761,996 
93,702 
(893,406) 
 
At 28 February 2023 
674,380 
85,827 
(784,175) 
 
Balance sheet movement 
(87,616) 
(7,875) 
109,231 
 
Acquisitions (Note 17) 
4,199 
281 
(2,661) 
 
Deferred consideration (Note 17) 
- 
- 
(250) 
 
Disposals  
(104) 
(27) 
9 
 
Movement excluding business 
combinations 
(83,521) 
(7,621) 
106,329 
15,187 
Pension related balances  
 
 
 
129 
Increase in capital creditor 
 
 
 
1,049 
Increase in interest accrual 
 
 
 
61 
Derivative financial instruments (Note 27) 
 
 
282 
Movement as shown in Consolidated Cash Flow Statement 
 
16,708 
 

Notes to the Consolidated Financial Statements (continued) 
138 
Vertu Motors plc (Company Number: 05984855)  
34. Cash flow from movement in working capital (continued) 
2023 
 
 
Inventories 
£’000  
Current trade 
and other 
receivables 1  
£’000 
Trade and 
other 
payables 
£’000 
Total working 
capital 
movement 
£’000 
Trade and other payables  
 
 
(758,594) 
 
Contract liabilities 
 
 
(25,581) 
 
At 28 February 2023 
674,380 
85,827 
(784,175) 
 
At 28 February 2022 
475,027 
51,839 
(552,285) 
 
Balance sheet movement 
(199,353) 
(33,988) 
231,890 
 
Acquisitions 1 
62,730 
19,055 
(54,098) 
 
Previous year acquisitions 
- 
- 
333 
 
Movement excluding business 
combinations 
(136,623) 
(14,933) 
178,125 
26,569 
Pension related balances  
 
 
 
141 
Increase in capital creditor 
 
 
 
(2,268) 
Increase in interest accrual 
 
 
 
(705) 
Movement as shown in Consolidated Cash Flow Statement 
 
23,737 
1 Includes £490,000 measurement period adjustment described in note 1. 
35. Reconciliation of movement in liabilities to cash arising from financing activities 
 
Borrowings 
 
Lease 
liabilities 
Treasury 
share 
reserve 
 
Retained 
earnings 
 
 
Total 
 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
As at 1 March 2023 
154,340 
83,457 
(2,653) 
168,586 
403,730 
Cash flows from financing activities: 
 
 
 
 
 
Issue of treasury shares 
- 
- 
597 
(482) 
115 
Repurchase of own shares 
- 
- 
- 
(7,463) 
(7,463) 
Repayment of borrowings 
(29,836) 
- 
- 
- 
(29,836) 
Lease repayments 
- 
(18,183) 
- 
- 
(18,183) 
Dividends paid 
- 
- 
- 
(7,759) 
(7,759) 
Cash settled share options 
- 
- 
- 
(109) 
(109) 
Net cash outflow from financing activities 
(29,836) 
(18,183) 
597 
(15,813) 
(63,235) 
Other changes: 
 
 
 
 
 
Liability related: capitalisation and  
amortisation of loan fees and expenses 
(2) 
- 
- 
- 
(2) 
Liability related: capitalisation of 
 lease liabilities  
- 
20,586 
- 
- 
20,586 
Liability related: disposal of lease liabilities 
- 
(2,936) 
- 
- 
(2,936) 
Liability related: increase in accrued loan 
interest 
76 
- 
- 
- 
76 
Equity related: other movements 
- 
- 
- 
27,125 
27,125 
As at 29 February 2024 
124,578 
82,924 
(2,056) 
179,898 
385,344 
36. Contingencies 
Contingent liabilities 
The Financial Conduct Authority (FCA) is currently investigating Discretionary Commission 
Arrangements (“DCAs”) within automotive finance. Under such arrangements, automotive 
dealers received variable commissions from lenders in respect of brokering finance for 
customers. The Group received such commission from lenders until January 2021 when the 
Group ceased sales involving DCA. Preliminary findings from the FCA review suggest that 
motor finance providers, and motor finance credit brokers (including motor dealers), who have 
engaged in motor finance agreements involving DCAs could be impacted and an update on 
this investigation is expected to be made by September 2024.  
 

Notes to the Consolidated Financial Statements (continued) 
139 
Vertu Motors plc (Company Number: 05984855)  
36. Contingencies (continued) 
Contingent liabilities (continued) 
As this investigation is still ongoing, the Group does not have sufficient certainty over the 
nature, timing or value of any potential financial impact to be able to estimate the liability, if 
any, that may arise for the Group. As a result, no liability has been recognised at 29 February 
2024 in respect of this investigation. 
Under sections 394A and 479A of the Companies Act 2006, the parent company Vertu 
Motors plc has guaranteed all outstanding liabilities to which the subsidiaries listed on page 
97 were subject to at 29 February 2024 until they are satisfied in full.  These liabilities total 
£1,252,872,000 (2023: £1,146,788,000), including intercompany loans of £359,432,000 
(2023: £349,460,000).  Such guarantees are enforceable against Vertu Motors plc by any 
person to whom any such liability is due. 
37.  Capital commitments 
Capital commitments in respect of property, plant and equipment amounting to £5,244,000 
were outstanding as at 29 February 2024 (2023: £1,712,000). 
38. Related party transactions 
Key management personnel are defined as the Directors of the Company.  The remuneration 
of the Directors who served during the year ended 29 February 2024 is set out in note 9. 
During the year to 29 February 2024, Robert Forrester, David Crane, Karen Anderson, 
Andrew Goss, Pauline Best and Ken Lever bought and sold vehicles from and to the Group. 
The value of these transactions for the year ended 29 February 2024 and the year ended 28 
February 2023 is presented below.  No profit or loss was made in respect of these 
transactions in the year ended 29 February 2024 or the year ended 28 February 2023.  All of 
these transactions were pursuant to an employee vehicle ownership plan available to 
Executive Directors and certain Senior Managers. No outstanding balances were due to or 
from the Group in respect of these transactions at 29 February 2024 (2023: £Nil).  
 
 
 
2024 
Bought from the Group 
Sold to the Group 
 
 
 
 
 
 
Number of 
vehicles
Purchase 
price 
Number of 
vehicles 
Sale price 
 
 
£’000 
 
£’000 
Robert Forrester 
3 
309 
5 
471 
David Crane  
4 
265 
4 
326 
Karen Anderson 
3 
232 
3 
251 
Andrew Goss 
1 
60 
1 
64 
Pauline Best 
1 
69 
1 
67 
Ken Lever 
1 
74 
1 
72 
 
 
 
 
 
2023 
 
 
 
Bought from the Group 
Sold to the Group 
 
 
 
 
 
 
Number of 
vehicles
Purchase 
price 
Number of 
vehicles 
Sale price 
 
 
£’000 
 
£’000 
Robert Forrester 
3 
285 
3 
299 
David Crane  
3 
297 
3 
274 
Karen Anderson 
4 
357 
4 
318 
Andrew Goss 
2 
115 
2 
114 
Pauline Best 
2 
126 
2 
123 
Ken Lever 
2 
133 
2 
125 
 

Notes to the Consolidated Financial Statements (continued) 
140 
Vertu Motors plc (Company Number: 05984855)  
39. Post balance sheet events  
On 13 March 2024, the Group disposed of a surplus property in Taunton. The disposal 
generated cash proceeds of £800,000, in line with the asset’s carrying value.  

Company Balance Sheet 
As at 29 February 2024 
141 
Vertu Motors plc (Company Number: 05984855)  
 
 
 
2024 
2023 
 
Note 
£’000 
£’000 
Fixed assets 
 
 
 
Intangible assets 
5 
395 
302 
Tangible assets 
6 
3,423 
3,151 
Investments  
7 
348,574 
348,636 
 
 
352,392 
352,089 
Current assets 
 
 
 
Debtors 
8 
96,867 
119,402 
Total current assets 
 
96,867 
119,402 
 
 
 
 
Creditors: amounts falling due within 
one year 
10 
(112,420) 
(120,437) 
 
 
 
 
Net current liabilities 
 
(15,553) 
(1,035) 
 
 
 
 
Total assets less current liabilities 
 
336,839 
351,054 
 
 
 
 
Creditors:  amounts falling due after 
more than one year 
11 
(53,417) 
(55,470) 
 
 
 
 
Net assets 
 
283,422 
295,584 
 
 
 
 
Capital and reserves 
 
 
 
Called up share capital 
13 
33,760 
34,894 
Share premium account 
13 
124,939 
124,939 
Other reserve 
13 
10,645 
10,645 
Hedging reserve 
14 
220 
133 
Treasury share reserve 
13 
(2,056) 
(2,653) 
Capital redemption reserve 
13 
5,967 
4,833 
Profit and loss account: 
 
 
 
At start of year 
 
122,793 
114,603 
Profit for the year 
 
1,003 
18,809 
Other changes in retained earnings 
 
(13,849) 
(10,619) 
 
15 
109,947 
122,793 
 
 
 
 
Total shareholders’ funds 
 
283,422 
295,584 
 
These financial statements, on pages 141 to 156, have been approved for issue by the Board 
of Directors on 15 May 2024 and signed by: 
 
 
 
 
Robert Forrester 
 
 
Karen Anderson 
Chief Executive 
 
 
Chief Financial Officer 
 
 

Company Statement of Changes in Equity 
For the year ended 29 February 2024 
142 
Vertu Motors plc (Company Number: 05984855)  
 
 
 
The other reserve is a merger reserve, arising from shares issued for shares as consideration, 
to the former shareholders of acquired companies.  
 
 
Ordinary 
share 
capital 
 
 
Share 
premium 
 
 
Other 
reserve 
 
 
Hedging 
reserve 
 
Treasury 
share 
reserve 
 
Capital 
redemption 
reserve 
 
 
Profit and 
loss account 
Total 
Equity 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
 
 
As at 1 March 2023 
34,894 
124,939 
10,645 
133 
(2,653) 
4,833 
122,793 
295,584 
Profit for the year 
- 
- 
- 
- 
- 
- 
1,003 
1,003 
Tax on items taken 
directly to equity  
- 
- 
- 
(29) 
- 
- 
- 
(29) 
Fair value gains 
- 
- 
- 
116 
- 
- 
- 
116 
Total comprehensive 
income for the year 
- 
- 
- 
87 
- 
- 
1,003 
1,090 
Sale of treasury shares 
- 
- 
- 
- 
597 
- 
(482) 
115 
Repurchase of own 
shares 
- 
- 
- 
- 
- 
- 
(7,464) 
(7,464) 
Cancellation of 
repurchased shares 
(1,134) 
- 
- 
- 
- 
1,134 
- 
- 
Dividends paid 
- 
- 
- 
- 
- 
- 
(7,759) 
(7,759) 
Share based payments 
charge 
- 
- 
- 
- 
- 
- 
1,856 
1,856 
 
As at 29 February 2024 
33,760 
124,939 
10,645 
220 
(2,056) 
5,967 
109,947 
283,422 

Company Statement of Changes in Equity (continued) 
143 
Vertu Motors plc (Company Number: 05984855)  
For the year ended 28 February 2023 
 
 
 
 
Ordinary 
share 
capital 
 
 
Share 
premium 
 
 
Other 
reserve 
 
 
Hedging 
reserve 
 
Treasury 
share 
reserve 
 
Capital 
redemption 
reserve 
 
 
Profit and 
loss account 
Total 
Equity 
 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
£’000 
 
 
 
 
 
 
 
 
 
As at 1 March 2022 
35,942 
124,939 
10,645 
4 
(1,586) 
3,785 
114,603 
288,332 
Profit for the year 
- 
- 
- 
- 
- 
- 
18,809 
18,809 
Tax on items taken 
directly to equity  
- 
- 
- 
(43) 
- 
- 
- 
(43) 
Fair value gains 
- 
- 
- 
172 
- 
- 
- 
172 
Total comprehensive 
income for the year 
- 
- 
- 
129 
- 
- 
18,809 
18,938 
Purchase of treasury 
shares 
- 
- 
- 
- 
(2,000) 
- 
- 
(2,000) 
Sale of treasury shares 
- 
- 
- 
- 
933 
- 
(189) 
744 
Repurchase of own 
shares 
- 
- 
- 
- 
- 
- 
(5,898) 
(5,898) 
Cancellation of 
repurchased shares 
(1,048) 
- 
- 
- 
- 
1,048 
- 
- 
Dividends paid 
- 
- 
- 
- 
- 
- 
(6,003) 
(6,003) 
Share based payments 
charge 
- 
- 
- 
- 
- 
- 
1,471 
1,471 
 
As at 28 February 2023 
34,894 
124,939 
10,645 
133 
(2,653) 
4,833 
122,793 
295,584 

Notes to the Company Financial Statements  
144 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting Policies 
Statement of compliance 
The separate financial statements of Vertu Motors plc (“the Company”), the parent 
undertaking, have been prepared in compliance with United Kingdom Accounting Standards, 
including Financial Reporting Standard 102, “The Financial Reporting Standard applicable in 
the United Kingdom and the Republic of Ireland” (“FRS 102”) and the Companies Act 2006. 
Exemptions for qualifying entities under FRS 102 
FRS 102 allows a qualifying entity certain disclosure exemptions, subject to certain conditions, 
which have been complied with. 
The Company has taken advantage of the following exemptions in paragraph 1.12 of FRS 102: 
- 
from preparing a statement of cash flows and related notes, on the basis that it is a 
qualifying entity and the consolidated statement of cash flows of Vertu Motors plc 
includes the Company’s cash flows, 
- 
certain disclosures in relation to financial instruments, 
- 
certain disclosures in relation to share based payments; and 
- 
from disclosing the Company key management personnel compensation. 
Basis of preparation 
Vertu Motors plc is a Public Limited Company which is listed on the Alternative Investment 
Market (AiM) and is incorporated and domiciled in England.  The registered office address of 
the Company is Vertu House, Fifth Avenue Business Park, Team Valley, Gateshead, Tyne & 
Wear, NE11 0XA. 
The financial statements have been prepared on the going concern basis under the historical 
cost convention as modified by the revaluation of derivative financial instruments to fair value. 
Note 1 of the consolidated financial statements provides further details on the Directors’ 
conclusions regarding the going concern basis of preparation. 
The principal accounting policies, which have been consistently applied throughout the year, 
are set out below. 
No profit and loss account is presented by the Company, as permitted under section 408 of the 
Companies Act 2006.  The profit of the Company for the year ended 29 February 2024 was 
£1,003,000 (2023: £18,809,000). 
The consolidated financial statements include the results of all subsidiaries owned by Vertu 
Motors plc listed on pages 149 to 151 of these financial statements. Certain of these 
subsidiaries, which are listed below, have taken the exemption from an audit for the year 
ended 29 February 2024 by virtue of s479A of Companies Act 2006. Certain other 
subsidiaries, which are also listed below, have taken the exemption from preparing individual 
accounts for the year ended 29 February 2024 by virtue of s394A of Companies Act 2006. In 
order to allow these subsidiaries to take the audit exemption or exemption from the preparation 
of individual accounts (as appropriate), the Company has given a statutory guarantee of all the 
outstanding liabilities as at 29 February 2024 of the subsidiaries listed below, further detail of 
which is provided in note 36 to the consolidated financial statements on page 139. 
 
 

Notes to the Company Financial Statements (continued) 
145 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting Policies (continued) 
Basis of preparation (continued) 
The subsidiaries which have taken an exemption from an audit for the year ended 29 February 
2024 by virtue of s479A Companies Act 2006 are: 
Albert Farnell Limited 
Tyne Tees Finance Limited  
All Car Parts Limited 
Vans Direct Limited  
Bristol Street First Investments Limited 
Vertu Accident Repair Limited 
Bristol Street Fourth Investments Limited 
Vertu Motors (Chingford) Limited 
Grantham Motor Company Limited 
Vertu Motors (Continental) Limited 
Helston Garages Limited 
Vertu Motors (Property) Limited 
Helston Garages Group (Management) Limited 
Vertu Motors (Property 2) Limited 
Macklin Property Limited  
Vertu Motors (VMC) Limited 
Rowes Garage Limited 
Vertu Motors Third Limited 
South Hereford Garages Trade Parts LLP 
Wiper Blades Limited  
The subsidiaries which have taken an exemption from the preparation of individual accounts in 
respect of the year ended 29 February 2024 by virtue of s394A of Companies Act 2006 are: 
Aceparts Limited 
Hughes of Beaconsfield Limited 
Best4Vans Limited 
International Concessionaires Limited 
Blacks Autos Limited 
Jactamial Properties Limited 
Blake Holdings Limited 
Merifield Properties Limited 
Boydslaw 103 Limited 
Motor Nation Cars Limited  
Bristol Street (No.1) Limited 
National Allparts Limited 
Bristol Street (No.2) Limited 
Newbolds Garage (Mansfield) Limited 
Bristol Street Commercials (Italia) Limited 
Nottingham TPS LLP 
Bristol Street Fifth Investments Limited 
Peter Blake (Chatsworth) Limited 
Bristol Street Fleet Services Limited 
Peter Blake Limited 
Bristol Street Group Limited 
Power Bulbs Ltd 
Bristol Street Limited 
Power Bulbs Online Limited 
Brookside (1998) Limited 
SHG Holdings Limited  
BSH Pension Trustee Limited 
Sigma Holdings Limited 
Carsandvansdirect Limited 
South Hereford Garages Limited 
Dobies (Carlisle) Limited 
The Taxi Centre Limited 
Dunfermline Autocentre Limited 
Typocar Limited 
Easy Vehicle Finance Limited 
VanMan Limited 
Farmer & Carlisle Holdings Limited 
Vertu Fleet Limited 
Farmer & Carlisle Leicester Limited 
Vertu Motors (AMC) Limited 
Farmer & Carlisle Limited 
Vertu Motors (Durham) Limited 
F.C. Business Operations Limited 
Vertu Motors (Finance) Limited 
Gordon Lamb Group Limited 
Vertu Motors (Knaresborough) Limited 
Gordon Lamb Limited 
Vertu Motors (Pity Me) Limited 
Gordon Lamb Holdings Limited 
Vertu Motors Property 2 Holdings Limited 
Group SMB Limited 
Vertu Ventures Limited  
Helston Garages Group Limited 
Westcountry Enterprises Limited 
Hillendale Group Limited 
Westcountry Ventures Limited 
Hillendale LR Limited 
Widnes Car Centre Limited 
Hughes Group Holdings Limited 
Widnes Car Centre (1994) Limited  
The auditors’ remuneration for audit and other services was £25,000 (2023: £25,000). 
Intangible assets 
Intangible assets comprise computer software and are carried at cost less accumulated 
amortisation and any impairment losses.  Amortisation is provided on a straight-line basis to 
allocate the cost of the asset over its estimated useful life, which in the case of computer 
software is between four and six years. 
 
 
 

Notes to the Company Financial Statements (continued) 
146 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting Policies (continued) 
Tangible fixed assets 
Tangible fixed assets are stated at cost less accumulated depreciation and any impairment in 
value.  Cost includes expenditure that is directly attributable to the acquisition of the asset.  
Depreciation is provided at rates calculated to write off the cost of tangible fixed assets less 
their estimated residual values, on a straight-line basis over their estimated useful lives as 
follows: 
Computer equipment 
16.6% - 50%  
Office equipment 
25% 
Investments 
Investments in subsidiary undertakings are stated at cost, less provision for impairment. 
Deferred taxation 
Deferred tax is recognised in respect of all timing differences that have originated but not 
reversed at the balance sheet date where transactions or events that result in an obligation to 
pay more tax in the future or a right to pay less tax in the future have occurred at the balance 
sheet date.  Timing differences are differences between the Company’s taxable profits and its 
results as stated in the financial statements that arise from the inclusion of gains and losses in 
tax assessments in years different from those in which they are recognised in the financial 
statements. 
A deferred tax asset is regarded as recoverable and therefore recognised only to the extent 
that, on the basis of all available evidence, it can be regarded as more likely than not that there 
will be sufficient taxable profits from which the future reversal of the underlying timing 
differences can be deducted. 
Deferred tax is measured at the tax rates that are expected to apply in the years in which the 
timing differences are expected to reverse based on tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date.    
Deferred income 
Deferred income is in relation to vehicle warranty product income. The Group sells used 
vehicle warranty policies which are in house products that can be taken out over 12, 24 or 36 
months with income received on inception of the policy. The policy covers replacement of 
mechanical and electrical parts which have suffered a mechanical breakdown, the cost of 
labour to fit failed parts and breakdown assistance for the period of the warranty. 
When the income is received it is recognised initially as deferred income and is released to the 
income statement of the relevant subsidiary company on a straight-line basis over the life of 
each warranty policy. 
Revenue 
Revenue is recognised to the extent that it is probable that the economic benefits will flow to 
the Company and the revenue can be reliably measured.  In practice this means that revenue 
is recognised when a service has been undertaken. 
 
 
 
 
 
 

Notes to the Company Financial Statements (continued) 
147 
Vertu Motors plc (Company Number: 05984855)  
1. 
Accounting Policies (continued) 
Share based payments 
The Company allows employees to acquire shares of the Company through share option 
schemes.  The fair value of share options granted is recognised as an employee expense with 
a corresponding increase in equity.  The Company operates a number of equity-settled, share-
based compensation plans.  The total amount to be expensed over the vesting period is 
determined by reference to the fair value of the options granted, excluding the impact of any 
non-market vesting conditions (for example, profitability and sales growth targets).   
Non-market vesting conditions are included in assumptions about the number of options that 
are expected to vest.  At each balance sheet date, the entity revises its estimates of the 
number of options that are expected to vest.  It recognises the impact of the revision to original 
estimates, if any, in the profit and loss account, with a corresponding adjustment to equity. 
The proceeds received net of any directly attributable transaction costs are credited to share 
capital (nominal value) and share premium when the options are exercised. 
Leases 
Leases in which a significant portion of the risks and rewards of ownership are retained by the 
lessor are classified as operating leases.  Payments made under operating leases (net of any 
incentives received from the lessor) are charged to the profit and loss account on a straight-
line basis over the period of the lease. 
2. 
Critical accounting estimates  
The Company makes estimates and assumptions concerning the future.  The resulting 
accounting estimates, will, by definition, seldom equal the related actual results.  The estimates 
and assumptions that have a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities are discussed below: 
Impairment of fixed asset investments 
The Company tests annually, or whenever events or changes in circumstances occur, to 
determine whether the fixed asset investments held have suffered any impairment. The 
recoverable amounts of cash-generating units have been determined based on value-in-use 
calculations.  These calculations require the use of estimates. Details of the key assumptions 
used for the impairment testing for the year ended 29 February 2024, as well as the results of 
sensitivity analysis performed, are provided in note 7. 
Share based payments 
Share options issued to certain employees are measured at fair value at the grant date using a 
fair value model, and are expensed on a straight-line basis over the vesting period based on 
an estimate of the number of options which will vest. The key assumptions of this model are 
disclosed in note 31 of the Vertu Motors plc consolidated financial statements. 
3. 
Employee benefit expense 
 
 
2024 
2023 
 
 
£’000 
£’000 
Wages and salaries 
 
19,317 
19,250 
Social security costs 
 
6,780 
6,719 
Pension costs – defined contribution plans 
 
2,959 
2,639 
 
 
29,056 
28,608 
Share based payments charge (note 17) 
 
2,466 
2,066 
 
 
31,522 
30,674 
Details of the emoluments of the Directors who served during the years ended 29 February 
2024 and 28 February 2023, which are included in the table above, are provided in note 9 of 
the Vertu Motors plc consolidated financial statements.  

Notes to the Company Financial Statements (continued) 
148 
Vertu Motors plc (Company Number: 05984855)  
4. 
Average monthly number of people employed (including Directors) 
 
 
2024 
2023 
 
 
Number 
Number 
Sales 
 
148 
149 
Service 
 
28 
24 
Administration 
 
649 
581 
 
 
825 
754 
5. 
Intangible assets 
 
 
Computer  
Software 
Cost 
 
£’000 
At 1 March 2023 
 
1,362 
Additions 
 
254 
At 29 February 2024 
 
1,616 
 
 
 
Accumulated Amortisation 
 
 
At 1 March 2023 
 
1,060 
Amortisation charge 
 
161 
At 29 February 2024 
 
1,221 
 
 
 
Net Book Value 
 
 
At 29 February 2024 
 
395 
At 28 February 2023 
 
302 
6. 
Tangible assets 
 
 
Computer 
equipment 
Office 
equipment 
 
Total 
 
 
£’000 
£’000 
£’000 
Cost 
 
 
 
 
At 1 March 2023 
 
8,141 
287 
8,428 
Additions 
 
2,590 
85 
2,675 
Disposals 
 
(129) 
(5) 
(134) 
At 29 February 2024 
 
10,602 
367 
10,969 
 
 
 
 
 
Accumulated Depreciation 
 
 
 
 
At 1 March 2023 
 
5,174 
103 
5,277 
Depreciation charge 
 
2,296 
67 
2,363 
Disposals 
 
(91) 
(3) 
(94) 
At 29 February 2024 
 
7,379 
167 
7,546 
 
 
 
 
 
Net Book Value 
 
 
 
 
At 29 February 2024 
 
3,223 
200 
3,423 
At 28 February 2023 
 
2,967 
184 
3,151 
 

Notes to the Company Financial Statements (continued) 
149 
Vertu Motors plc (Company Number: 05984855)  
7. Investments  
 
 
£’000 
Cost  
 
 
At 1 March 2023 
 
361,907 
Additions 
 
22 
At 29 February 2024 
 
361,929 
 
 
 
Accumulated impairment charges 
 
 
At 1 March 2023 
 
13,271 
Impairment Charge 
 
84 
At 29 February 2024 
 
13,355 
 
 
 
Net Book Value 
 
 
At 29 February 2024 
 
348,574 
At 28 February 2023 
 
348,636 
Vertu Motors plc, the Company, as at 29 February 2024 and 28 February 2023, invested in 
100% of the ordinary share capital of the following subsidiary undertakings, incorporated in the 
United Kingdom: 
Company 
Principal activity 
The registered office address of the following companies is Vertu House, Fifth Avenue 
Business Park, Team Valley, Gateshead, Tyne & Wear, NE11 0XA: 
Bristol Street First Investments Limited 
Motor retailer 
Bristol Street Fourth Investments Limited 
Motor retailer 
Vertu Motors (VMC) Limited 
Motor retailer 
Grantham Motor Company Limited 
Motor retailer 
Vertu Motors (Chingford) Limited  
Motor retailer 
Albert Farnell Limited 
Motor retailer 
Tyne Tees Finance Limited 1 
Motor retailer 
Vertu Motors (Continental) Limited 1 
Motor retailer 
Helston Garages Limited 1 
Motor retailer 
Vertu Accident Repair Limited 
Maintenance and repair of motor vehicles 
South Hereford Garages Trade Parts LLP 1 
Parts retailer 
Vans Direct Limited 1 
Online van retailer 
Vertu Motors Third Limited 
Online advertising 
All Car Parts Limited 1 
Online parts retailer 
Helston Garages Group (Management) Limited 1 
Payroll administration company 
Macklin Property Limited 
Property company 
Vertu Motors (Property) Limited 
Property company 
Vertu Motors (Property 2) Limited 1 
Property company 
BSH Pension Trustee Limited 1 
Pension scheme trustee 
Vertu Motors (Durham) Limited 1 
Holding company (dormant subsidiaries) 
Bristol Street Fifth Investments Limited 1 
Holding company (dormant subsidiaries) 
Blake Holdings Limited 1 
Holding company (dormant subsidiaries) 
Widnes Car Centre (1994) Limited 1 
Holding company (dormant subsidiaries) 
Brookside (1998) Limited 1 
Holding company (dormant subsidiaries) 
Hillendale Group Limited 
Holding company (dormant subsidiaries) 
Gordon Lamb Group Limited 
Holding company (dormant subsidiaries) 
Gordon Lamb Holdings Limited 1  
Holding company (dormant subsidiaries) 
Hughes Group Holdings Limited 
Holding company (dormant subsidiaries) 
Bristol Street Group Limited 1 
Holding company 
Vertu Motors Property 2 Holdings Limited 
Holding company 
Sigma Holdings Limited 
Holding company 
Vertu Ventures Limited 
Holding company 
Aceparts Limited  
Holding company 
SHG Holdings Limited 
Holding company 
Helston Garages Group Limited 
Holding company 
South Hereford Garages Limited 1 
Dormant company 
Hughes of Beaconsfield Limited 1 
Dormant company 
Vertu Motors (Knaresborough) Limited 
Dormant company 
International Concessionaires Limited 1 
Dormant company 
Vertu Motors (AMC) Limited 
Dormant company 

Notes to the Company Financial Statements (continued) 
150 
Vertu Motors plc (Company Number: 05984855)  
7. 
Investments (continued) 
Company 
 
Principal activity 
Bristol Street Limited 1 
Dormant company 
Bristol Street (No. 1) Limited 1 
Dormant company 
Bristol Street (No. 2) Limited 1 
Dormant company 
National Allparts Limited 1 
Dormant company 
Merifield Properties Limited 1 
Dormant company 
Peter Blake Limited 1 
Dormant company 
Peter Blake (Chatsworth) Limited 1 
Dormant company 
Typocar Limited 
Dormant company 
Widnes Car Centre Limited 1 
Dormant company 
Dobies (Carlisle) Limited 1 
Dormant company 
Newbolds Garages (Mansfield) Limited 1 
Dormant company 
Hillendale LR Limited 1 
Dormant company 
Blacks Autos Limited 1 
Dormant company 
Gordon Lamb Limited 1  
Dormant company 
Vertu Motors (Finance) Limited 
Dormant company 
Vertu Motors (Pity Me) Limited 1 
Dormant company 
Bristol Street Commercials (Italia) Limited 
Dormant company 
Vertu Fleet Limited 
Dormant company 
Motor Nation Cars Limited  
Dormant company 
Bristol Street Fleet Services Limited 1 
Dormant company 
VanMan Limited 1 
Dormant company 
Best4Vans Limited 1 
Dormant company 
Carsandvansdirect Limited 1 
Dormant company 
Power Bulbs Online Limited 1 
Dormant company 
Power Bulbs Ltd 1 
Dormant company 
Farmer & Carlisle Holdings Limited 1 
Dormant company 
Farmer & Carlisle Limited 1 
Dormant company 
Farmer & Carlisle Leicester Limited 1 
Dormant company 
F.C. Business Operations Limited 1 
Dormant company 
Jactamial Properties Limited 1 
Dormant company 
Westcountry Ventures Limited 1 
Dormant company 
Group SMB Limited 1 
Dormant company 
Westcountry Enterprises Limited 1 
Dormant company 
Wiper Blades Limited 1  
Dormant company 
Nottingham TPS LLP 1 
Dormant LLP 
 
 
The registered address of the following companies is Dunfermline Autocentre, Halbeath Road, 
Dunfermline, Fife, KY12 7RD 
 
Boydslaw 103 Limited 1 
Holding company (dormant subsidiaries) 
Dunfermline Autocentre Limited 1 
Dormant company 
 
 
The registered address of the following company is Peugeot Paisley, Saturn Avenue, Phoenix 
Retail Park, Paisley, PA1 2BH 
 
Easy Vehicle Finance Limited  
Dormant company 
 
The registered address of the following company is 900 Kennishead Road, Darnley, Glasgow, 
G53 7RA 
 
The Taxi Centre Limited  
Dormant company 
 
 
1 Held indirectly by the Company. 
 
 
 
 
 

Notes to the Company Financial Statements (continued) 
151 
Vertu Motors plc (Company Number: 05984855)  
7. 
Investments (continued) 
The following subsidiary which the Company was invested in as at 28 February 2023 was 
dissolved during the year ended 29 February 2024, with no impact on the carrying value of the 
Company’s investments: 
Company 
Principal activity 
Vertu Motors Car Limited 
Dormant subsidiary 
The following subsidiary undertaking (ordinary shares 100% owned and incorporated within the 
United Kingdom) was acquired by a subsidiary of the Company, and is therefore held indirectly 
by the Company, during the year ended 29 February 2024: 
Company 
Principal activity 
Rowes Garage Limited 2, 3 
Motor retailer 
2 Held indirectly by the Company 
3  On 31 October 2023, this company was acquired by Grantham Motor Company Limited, a subsidiary of the Group. 
On the same date, the trade and assets of this company were transferred to other subsidiary undertakings of the 
Company. 
The registered address of the above subsidiary companies is Vertu House, Fifth Avenue 
Business Park, Team Valley, Gateshead, Tyne & Wear, NE11 0XA. 
The Directors believe that the carrying value of the investments is supported by their 
underlying net assets, or their value in use based on discounted future cash flows. 
The Company tests annually, or whenever events or changes in circumstances occur, to 
determine whether the fixed asset investments held have suffered any impairment. The 
recoverable amounts of cash-generating units (“CGUs”) have been determined based on 
value-in-use calculations.   
The key assumptions for the value in use calculations are those regarding the discount rates, 
growth rates and expected changes to gross profits and direct costs during the year in respect 
of the Company’s trading subsidiaries: 
• Management estimates discount rates using pre-tax rates that reflect current market 
assessments and the time value of money and the risks specific to the CGUs. 
• Growth rates are based upon industry forecasts and the past performance of the CGU. 
• Changes in gross profits and direct costs are based on past practices and expectations of 
future changes in the market. 
Annual growth rates typically between 0% and 7% are assumed for years three to five 
depending on the CGU, after which a growth rate of 0% is assumed to perpetuity. Cash flows 
into perpetuity have been used to reflect the long-term and open-ended nature of the Group’s 
business model. A risk adjusted pre-tax discount rate reflecting the Group’s Weighted Average 
Cost of Capital (“WACC”) of 9% (2023: 9%) is applied. 
Sensitivity analysis has been performed on the impairment test based on three potential 
scenarios with the following results: 
If restricted vehicle sales or reduced demand for service work as a consequence of a reduced 
vehicle parc significantly reduces the Group’s earnings in the year ending 29 February 2024, 
with a return to normalised trading in the year ending 28 February 2025, an additional 
impairment charge of £6.5m would arise in respect of the Company’s investments. 
If the growth rate in years three to five is reduced to -5%, an additional impairment charge of 
£40.5m would arise in respect of the Company’s investments. 
If the pre-tax WACC was increased to 12%, an additional impairment charge of £38.8m would 
arise in respect of the Company’s investments. 
 
 

Notes to the Company Financial Statements (continued) 
152 
Vertu Motors plc (Company Number: 05984855)  
8. 
Debtors 
 
2024 
2023 
 
£’000 
£’000 
Trade debtors 
1,421 
2,165 
Amounts owed by Group undertakings 
68,720 
87,717 
Deferred tax asset (note 9) 
2,681 
3,780 
Corporation tax  
405 
1,937 
Value Added Tax 
11,639 
14,296 
Prepayments and accrued income  
12,001 
9,507 
 
96,867 
119,402 
Amounts owed by Group undertakings are unsecured, bear no interest and have no fixed 
repayment date.  
9. 
Deferred tax asset 
 
 
2024 
2023 
 
 
£’000 
£’000 
At beginning of year 
 
3,780 
3,535 
(Charged)/credited to the profit and loss account  
 
(1,070)
288 
Charged directly to equity 
 
(29)
(43)
At end of year 
 
2,681 
3,780 
The amounts recognised for deferred tax assets, calculated under the liability method at 25% 
(2023: 25%) are set out below: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Depreciation in excess of capital allowances 
 
(204) 
248 
Other short-term timing differences 
 
2,885 
3,532 
Total 
 
2,681 
3,780 
During the year ending 28 February 2025, the reversal of deferred tax assets is expected to 
decrease the corporation tax charge for the year by £518,000.  This is primarily due to timing 
differences in relation to depreciation in excess of capital allowances. 
10. Creditors:  amounts falling due within one year 
 
 
2024 
2023 
 
 
£’000 
£’000 
Bank overdraft 
 
12,861 
19,193 
Trade creditors 
 
10,422 
9,529 
Other creditors 
 
26,000 
26,000 
Other taxation and social security 
 
8,813 
7,807 
Accruals  
 
40,924 
44,431 
Deferred income 
 
13,400 
13,477 
 
 
112,420 
120,437 
Other creditors comprise non-interest bearing advance payments from the Group’s finance 
company partners. 
Accruals includes £14,076,000 (2023: £13,150,000) in respect of outstanding service plans. 
 
 
 
 
 

Notes to the Company Financial Statements (continued) 
153 
Vertu Motors plc (Company Number: 05984855)  
11. Creditors:  amounts falling due after more than one year 
 
2024
2023
 
£’000
£’000
Bank borrowings 
43,342
43,366
Deferred income (note 12) 
10,075
12,104
 
53,417
55,470
 
 
 
 
2024
2023
Borrowings are repayable as follows: 
£’000
£’000
1-2 years 
-
-
2-5 years 
43,342
43,366
 
43,342
43,366
The bank borrowings are secured on the assets of the Company and the subsidiaries.  The 
table below analyses the Company’s financial liabilities into relevant maturity groupings based 
on the remaining period at the balance sheet date to contractual maturity date.  The amounts 
disclosed in the table are the contractual undiscounted cash flows.  Balances due within 12 
months equal their carrying amounts as the impact of discounting is not significant.   
 
Within one 
year 
Within two 
to five years 
Total 
 
£’000 
£’000 
£’000  
Bank borrowings 
- 
43,342 
43,342 
Trade and other creditors 
112,420 
10,075 
122,495 
At 29 February 2024 
112,420 
53,417 
165,837 
 
 
Within one 
year 
Within two 
to five years 
Total 
 
£’000 
£’000 
£’000  
Bank borrowings 
- 
43,366 
43,366 
Trade and other creditors 
120,437 
12,104 
132,541 
At 28 February 2023 
120,437 
55,470 
175,907 
12. Deferred income 
Deferred income due in greater than one year comprises: 
 
 
2024 
2023 
 
 
£’000 
£’000 
Warranty policies 
 
9,800 
11,209 
Free servicing 
 
275 
895 
 
 
10,075 
12,104 
Warranty policies 
The Group sells used vehicle warranty policies which are in-house products that can be taken 
out over 21, 24 or 36 months with income received on inception of the policy and released on a 
straight-line basis in the relevant subsidiary company over the life of the policies. There is an 
additional £10,535,000 included in ‘Deferred income’ in creditors: amounts falling due within 
one year, in respect of such warranties recognising the amount to be released over the next 12 
months (2023: £11,157,000). 
 
 
 
 

Notes to the Company Financial Statements (continued) 
154 
Vertu Motors plc (Company Number: 05984855)  
12. Deferred income (continued) 
Free servicing 
The Group recognises deferred income in respect of a “free servicing” arrangement whereby 
the first or subsequent service of a vehicle post sale is provided free of charge to a customer, 
as part of the initial consideration for the vehicle sale. An element of the initial consideration 
which is estimated to relate to the service is recognised as deferred income and is released to 
the income statement of the relevant subsidiary company when the service has been 
undertaken. There is an additional £2,865,000 included in ‘Deferred income’ in creditors: 
amounts falling due within one year, in respect of such service work to be completed in the 
next 12 months (2023: £2,320,000). 
13. Called up share capital, share premium, other reserve, treasury share reserve and 
capital redemption reserve  
2024 
Ordinary 
shares of 
10p each 
 
 
Called up 
 
 
Share 
 
 
 
Treasury 
 
 
Capital 
 
 
Number of 
Share 
premium 
Other 
share 
redemption 
 
 
shares 
(‘000) 
capital 
£’000 
account 
£’000 
reserve 
£’000 
reserve 
£’000 
reserve 
£’000 
Total 
£’000 
 
 
 
 
 
 
 
 
At 1 March 2023 
343,280 
34,894 
124,939 
10,645 
(2,653) 
4,833 
172,658 
Sale of treasury 
shares  
1,274 
- 
- 
- 
597 
- 
597 
Repurchase of own 
shares 
(11,343) 
- 
- 
- 
- 
- 
- 
Cancellation of 
repurchased shares 
- 
(1,134) 
- 
- 
- 
1,134 
- 
At 29 February 2024 
333,211 
33,760 
124,939 
10,645 
(2,056) 
5,967 
173,255 
All issued shares are fully paid-up.  
The other reserve is a merger reserve, arising from shares issued for shares as consideration 
to the former shareholders of acquired businesses.  
2023 
Ordinary 
shares of 
10p each 
 
 
Called up 
 
 
Share 
 
 
 
Treasury 
 
 
Capital 
 
 
Number of 
Share 
premium 
Other 
share 
redemption 
 
 
shares 
(‘000) 
capital 
£’000 
account 
£’000 
reserve 
£’000 
reserve 
£’000 
reserve 
£’000 
Total 
£’000 
 
 
 
 
 
 
 
 
At 1 March 2022 
355,281 
35,942 
124,939 
10,645 
(1,586) 
3,785 
173,725 
Purchase of treasury 
shares 
(3,960) 
- 
- 
- 
(2,000) 
- 
(2,000) 
Sale of treasury 
shares  
2,436 
- 
- 
- 
933 
- 
933 
Repurchase of own 
shares 
(10,477) 
- 
- 
- 
- 
- 
- 
Cancellation of 
repurchased shares 
- 
(1,048) 
- 
- 
- 
1,048 
- 
At 28 February 2023 
343,280 
34,894 
124,939 
10,645 
(2,653) 
4,833 
172,658 
 
 
 
 
 
 

Notes to the Company Financial Statements (continued) 
155 
Vertu Motors plc (Company Number: 05984855)  
14. Hedging reserve 
 
 
2024 
2023 
 
 
£’000 
£’000 
Cash flow hedges: 
 
 
 
At beginning of year 
 
133 
4 
Fair value gains on derivative financial instruments 
during the year 
 
116 
172 
Deferred taxation on fair value gains during year 
(29) 
(43) 
At end of year 
 
220 
133 
15. Profit and loss account 
 
 
2024 
2023 
 
 
£’000 
£’000 
As at beginning of year 
 
122,793 
114,603 
Profit for the financial year 
 
1,003 
18,809 
Dividend paid  
 
(7,759) 
(6,003) 
Share based payments charge 
 
1,856 
1,471 
Repurchase of own shares 
 
(7,464) 
(5,898) 
Treasury shares issued 
 
(482) 
(189) 
As at end of year 
 
109,947 
122,793 
16. Dividends per share 
Dividends of £7,759,000 were paid in the year ended 29 February 2024 (2023: £6,003,000), 
2.30p per share (2023: 1.75p). 
A final dividend of 1.50p per share is to be proposed at the Annual General Meeting on 25 
June 2024. The ex-dividend date will be 27 June 2024 and the associated record date 28 June   
2024. The dividend will be paid, subject to shareholder approval, on 26 July 2024 and these 
financial statements do not reflect this final dividend payable. 
17. Share based payments 
For details of share based payment awards and fair values, see note 31 to the consolidated 
financial statements. The Company financial statements include a share based payments 
charge for the year of £2,466,000 (2023: £2,066,000).  
18. Contingencies 
See note 36 to the consolidated financial statements for details of contingent liabilities as at the 
balance sheet date. 
19. Directors’ remuneration 
The remuneration of the Directors who served during the year from 1 March 2023 to 29 
February 2024 is set out in note 9 of the consolidated financial statements on page 114. 
20. Commitments 
The Company leases vehicles under non-cancellable operating lease agreements. 
The future aggregate minimum lease payments under non-cancellable operating leases is set 
out below: 
Commitments under non-cancellable operating leases 
payable: 
 
2024 
£’000 
2023 
£’000 
No later than 1 year 
 
668 
614 
Later than 1 year and no later than 5 years 
 
482 
523 
Later than 5 years 
 
- 
- 
 
 
1,150 
1,137 
 

Notes to the Company Financial Statements (continued) 
156 
Vertu Motors plc (Company Number: 05984855)  
21. Related party transactions 
The Company has related party relationships with its subsidiaries and with key management 
personnel. 
Transactions with the Directors of the Company are disclosed in note 38 of the consolidated 
financial statements.   

Alternative Performance Measures 
157 
Vertu Motors plc (Company Number: 05984855)  
Set out below are the definitions and sources of various alternative performance measures 
which are referred to throughout the Annual Report.  All financial information provided is in 
respect of the Vertu Motors plc Group. 
Definitions 
 
Like-for-like  
Dealerships that have comparable trading periods in two 
consecutive financial years. 
FY24 
The twelve month period ended 29 February 2024. 
FY23  
The twelve month period ended 28 February 2023. 
Adjusted 
Adjusted for share based payments charge, amortisation of 
intangible assets, impairment charges and exceptional acquisition 
costs, as these are unconnected with the ordinary business of the 
Group. 
Aftersales gross margin 
Aftersales gross margin compares the gross profit earned from 
aftersales activities to the total aftersales revenues, including 
internal revenue relating to service and vehicle preparation work 
performed on the Group’s own vehicles.  This is to properly reflect 
the real activity of the Group’s aftersales department. 
Alternative Performance Measures 
Adjusted operating profit  
 
 
2024 
2023 
 
 
£’000 
£’000 
Operating profit 
 
56,041 
41,992 
Non-underlying items (note 8): 
 
 
 
Redundancy costs 
 
872 
- 
Lease surrender premium 
 
(840) 
- 
Share based payment charge (note 31) 
 
2,466 
2,066 
Amortisation (note 16) 
 
568 
509 
Impairment charges (note 15) 
 
128 
1,500 
Acquisition costs 
 
- 
2,753 
Adjusted operating profit  
 
59,235 
48,820 
Free cash flow 
 
 
2024 
2023 
 
 
£’000 
£’000 
Net cash inflow from operating activities 
 
83,965 
80,829 
Purchase of other property, plant and equipment 
 
(23,686) 
(13,785) 
Enhancement capital expenditure included in above 
11,610 
3,459 
Purchase of intangible assets 
 
(253) 
(185) 
Proceeds from disposal of property, plant and equipment 
3,589 
179 
Principal elements of lease repayments (note 19) 
 
(18,183) 
(16,187) 
Free cash flow 
 
57,042 
54,310 

Alternative Performance Measures (continued) 
158 
Vertu Motors plc (Company Number: 05984855)  
Adjusted profit before tax (PBT)  
 
 
2024 
2023 
 
 
£’000 
£’000 
Profit before tax 
 
34,567 
32,450 
Non-underlying items (note 8): 
 
 
 
Redundancy costs 
 
872 
- 
Lease surrender premium 
 
(840) 
- 
Share based payment charge (note 31) 
 
2,466 
2,066 
Amortisation (note 16) 
 
568 
509 
Impairment charges (note 15) 
 
128 
1,500 
Acquisition costs 
 
- 
2,753 
Adjusted PBT 
 
37,761 
39,278 
Tangible net assets per share  
 
 
2024 
2023 
 
 
£’000 
£’000 
Net assets 
 
353,373 
341,377 
Less: 
 
 
 
Goodwill and other indefinite life assets (note 15) 
 
(129,092) 
(127,590) 
Other intangible assets (note 16) 
 
(1,971) 
(2,286) 
Add: 
 
 
 
Deferred tax on above adjustments 
 
12,668 
12,621 
Tangible net assets 
 
234,978 
224,122 
Tangible net assets per share 
 
70.5p 
65.3p 
At 29 February 2024, there were 337,602,150 shares in issue (2023: 348,945,522) of which, 
4,391,449 were held by the Group’s employee benefit trust (2023: 5,665,352).  Rights to 
dividends on shares held in the Group’s employee benefit trust have been waived and 
therefore such shares are not included in the tangible net asset per share calculation. 
Like-for-like reconciliations: 
Revenues by department 
 
 
 
 
 
 
2024 
FY24 
Group 
revenue 
FY24 
Acquisition 
revenue 
FY24  
Disposals 
revenue 
FY24  
Like-for-like 
revenue 
 
£’m 
£’m 
£’m 
£’m 
New car retail and Motability 
1,452.5 
(183.1) 
(11.7) 
1,257.7 
New fleet and commercial 
1,037.4 
(53.4) 
(4.4) 
979.6 
Used cars  
1,816.2 
(264.8) 
(13.6) 
1,537.8 
Aftersales 
413.5 
(70.2) 
(2.5) 
340.8 
Total revenue 
4,719.6 
(571.5) 
(32.2) 
4,115.9 
2023 
FY23 
Group 
revenue 
FY23 
Acquisition 
revenue 
FY23  
Disposals 
revenue 
FY23  
Like-for-like 
revenue 
 
£’m 
£’m 
£’m 
£’m 
New car retail and Motability 
1,121.9 
(32.3) 
(18.0) 
1,071.6 
New fleet and commercial 
897.6 
(10.7) 
(17.6) 
869.3 
Used cars  
1,658.2 
(63.1) 
(36.5) 
1,558.6 
Aftersales 
336.8 
(15.3) 
(6.6) 
314.9 
Total revenue 
4,014.5 
(121.4) 
(78.7) 
3,814.4 

Alternative Performance Measures (continued) 
159 
Vertu Motors plc (Company Number: 05984855)  
Like-for-like reconciliations (continued): 
Gross profit (“GP”) by department  
 
 
 
2024 
FY24 
Group 
GP 
FY24 
Acquisition 
GP 
FY24  
Disposals 
GP 
FY24  
Like-for-like 
GP 
 
£’m 
£’m 
£’m 
£’m 
New car retail and Motability 
119.6 
(17.5) 
(1.0) 
101.1 
New fleet and commercial 
55.6 
(4.2) 
(0.6) 
50.8 
Used cars  
122.5 
(11.9) 
(0.5) 
110.1 
Aftersales 
218.4 
(31.6) 
(1.3) 
185.5 
Total GP 
516.1 
(65.2) 
(3.4) 
447.5 
2023 
FY23 
Group 
GP 
FY23 
Acquisition 
GP 
FY23  
Disposals 
GP 
FY23  
Like-for-like 
GP 
 
£’m 
£’m 
£’m 
£’m 
New car retail and Motability 
98.4 
(2.6) 
(1.7) 
94.1 
New fleet and commercial 
42.3 
(0.7) 
(0.8) 
40.8 
Used cars  
125.2 
(3.5) 
(1.9) 
119.8 
Aftersales 
182.5 
(6.5) 
(3.7) 
172.3 
Total GP 
448.4 
(13.3) 
(8.1) 
427.0 

Company Information 
160 
Vertu Motors plc (Company Number: 05984855)  
Nominated Advisor and Broker           
Zeus Capital Limited 
82 King Street 
Manchester 
M2 4WQ  
Solicitors 
Muckle LLP   
 
Ashurst LLP 
32 Gallowgate 
 
London Fruit & Wool Exchange 
Newcastle upon Tyne  
 
1 Duval Square 
NE1 4BF 
 
 
London E1 6PW 
Independent Auditors 
PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Level 5 and 6 
Central Square South 
Orchard Street 
Newcastle upon Tyne 
NE1 3AZ 
Tax Advisors 
Deloitte LLP 
One Trinity Gardens 
Broad Chare 
Newcastle upon Tyne 
NE1 2HF 
Registrars 
Link Group 
10th Floor 
Central Square 
29 Wellington Street 
Leeds 
LS1 4DL  
Financial PR Advisors 
Camarco 
107 Cheapside 
London 
EC2V 6DN 
Company Secretary  
Nicola Loose  
cosec@vertumotors.com 
Registered office 
Vertu Motors plc 
Vertu House 
Fifth Avenue Business Park 
Team Valley 
Gateshead 
Tyne & Wear 
NE11 0XA 
 
 
 

Registered  Office:
Vertu House,
Fifth Avenue Business Park,
Team Valley, Gateshead,
Tyne and Wear, NE11 0XA
Company Number: 05984855
www.vertumotors.com