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Very Good Food Company

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FY2019 Annual Report · Very Good Food Company
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
☒

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2019

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM                      TO                     

Commission File Number 001-38945

VERICITY, INC.

(Exact name of Registrant as specified in its Charter)

DELAWARE
(State or other jurisdiction of
incorporation or organization)
8700 W Bryn Mawr Avenue, Suite 900 S, Chicago, Illinois

(Address of principal executive offices)

46-2348863
(I.R.S. Employer
Identification No.)

60631
(Zip Code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, Par Value $0.001 per share

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES ☐ NO ☒

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  YES ☐ NO ☒

Trading
Symbol(s)
VERY

Name of each exchange on which registered
NASDAQ Capital Market

Registrant’s telephone number, including area code: (312) 379-2397

Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  YES ☒ NO ☐

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to
submit such files).  YES ☒ NO ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging
growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
Non-accelerated filer
Emerging growth company

  ☐
  ☒
  ☒

   Accelerated filer
   Smaller reporting company

  ☐
  ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  YES ☐ NO ☒

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant, based on the offering price and number of shares sold in the Registrant’s initial public offering on August 7, 2019, was $18,411,600. 

The number of shares of Registrant’s Common Stock outstanding as of March 30, 2020 was 14,875,000.

DOCUMENTS INCORPORATED BY REFERENCE

 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
PART I
Item 1.
Item 2.
Item 3.
Item 4.

PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV
Item 15.
Item 16

Table of Contents

Business
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Exhibits, Financial Statement Schedules
Form 10-K Summary

i

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Item 1. Business.

Overview

PART I

On August 7, 2019, Vericity, Inc. (the “Company”) completed the initial public offering of 14,875,000 shares of its common stock at a price of $10.00 per share (the “IPO”). The IPO was conducted in connection with the
conversion of Members Mutual Holding Company (“Members Mutual”) from mutual to stock form and the acquisition by Vericity, Inc. of all of the capital stock of Members Mutual following its conversion to stock form after its plan
of conversion and amended and restated articles of incorporation were approved at a special meeting of eligible members on August 6, 2019 (the “Conversion”). As a result of the Conversion, Vericity, Inc. became the holding company
for converted Members Mutual and its indirect subsidiaries, including Fidelity Life Association and Efinancial, LLC.

In the IPO, a total of 3,501,648 shares were sold to eligible members, employees and management of Members Mutual, and certain purchasers in a community offering, and a total of 11,373,352 were sold to Apex Holdco
 L.P., an affiliate of J.C. Flowers IV L.P., a private equity fund advised by J.C. Flowers & Co.  LLC, pursuant to a standby stock purchase agreement under which Apex Holdco L.P. agreed to act as the standby purchaser for the IPO
(“Standby Purchaser”).   As a result, the Standby Purchaser owns approximately 76.5% of the issued and outstanding shares of Vericity, Inc. common stock.

We conduct our business through our two operating subsidiaries, Fidelity Life Association, an Illinois-domiciled life insurance company chartered in 1896 (“Fidelity Life”), and Efinancial, LLC, a call center-based insurance
agency (“Efinancial”). Fidelity Life distributes life insurance products through Efinancial and other unaffiliated agents and is licensed in the District of Columbia and every state except New York and Wyoming. A.M. Best has assigned
an “A-” (Excellent) rating to Fidelity Life, which is the fourth highest out of fifteen ratings. Fidelity Life is located in Chicago, Illinois.

We provide life insurance protection targeted to the middle American market. We believe there is a substantial unmet need for life insurance, particularly among domestic households with annual incomes of between $50,000
and $125,000, a market we refer to as our target Middle Market. We strive to deliver to this market affordable, easy to understand term and whole life insurance products through a consumer-friendly and efficient sales process. Through
innovation in product design and distribution that provides access to the Middle Market, including call center and web-enabled sales and underwriting processes, quick issuance of policies and an emphasis on products not medically
underwritten at the time of sale, we believe we are well positioned to make life insurance more affordable and accessible to the Middle Market.

Efinancial markets life products for Fidelity Life and other unaffiliated insurance companies. Efinancial’s primary operations are conducted through employee agents from three call center locations in Bellevue, Washington,
Chicago, Illinois and Tempe, Arizona, which we refer to as our retail channel, and through independent agents and other marketing organizations, which we refer to as our wholesale channel. Efinancial’s principal office is located in
Bellevue, Washington.

We  believe  our  ability  to  unconditionally  issue  policies  either  during  or  within  24  to  48  hours  of  the  initial  call  differentiates  us  from  our  competitors.  Leveraging  our  patented  RAPIDecision®  sales  and  underwriting
processes, we can sell a life insurance policy to a consumer before medical underwriting is complete. We are able to complete an initial underwriting process for most of our life insurance applicants either during or shortly after the
initial  call,  and  if  not,  within  24  to  48  hours  after  that  initial  call.  For  the  year      ended  December  31,  2019,  approximately  90%  of  our  policy  applications  processed  through  our  RAPIDecision®  underwriting  process  received  an
underwriting disposition on or shortly after the initial sales call. Approximately one-half of the remaining applications received final underwriting decisions within the next 24 to 48 hours.

Our RAPIDecision®Life product provides coverage at the point of issue that is a blend of all-cause term life insurance for part of the coverage and accidental death insurance for the remainder of the total face amount. If a
policyholder completes medical underwriting after the initial sale of the RAPIDecision®Life product, the policy benefits may be improved based on the underwriting results to increase the proportion of all-cause term life insurance
coverage, typically with no increase in premium. In some instances, based upon the results of predictive analytic models, the consumer can qualify for the full amount of all-cause coverage without medical testing.

For the years ended December 31, 2019 and 2018, we had total consolidated revenue of $135.3 million and $124.0 million, net life premium revenue of $94.4 million and $88.6 million, and a net loss of $19.3 million and

$13.8 million, respectively. As of December 31, 2019, we had total assets of $721.8 million and equity of $212.4 million.

1

Our Approach

Our business model is predicated upon gaining cost effective access to the Middle Market, engaging consumers in our sales process for life insurance with products that have higher placement rates than traditional fully
underwritten term life insurance in a call center environment, and issuing those products quickly. We require access to a large quantity of quality sales leads to keep our retail call center agents productive. Currently, we acquire most of
our  sales  leads  from  third-party  lead  vendors.  We  supplement  that  lead  flow  with  leads  we  generate  ourselves.  More  significantly,  we  are  rapidly  increasing  our  affinity  business  with  non-life  insurance  partners  that  provide  their
customers or prospects as leads, and we market and sell life insurance products to those leads.

We  tend  to  sell  policies  with  lower  face  amounts,  resulting  in  more  affordable  options  for  our  customers.  Although  not  the  lowest  priced,  our  products  are  competitive  and  they  represent  an  attractive  consumer  value
considering  the  coverage  they  provide  and  the  relative  simplicity  of  our  sales  and  underwriting  processes.  Our  business  model  allows  us  to  capture  end-to-end  data  beginning  with  the  acquisition  of  sales  leads  through  the  final
disposition of life insurance policies. With this data, we plan to develop and apply predictive analytics to realize efficiencies at various points in the sales process.

Business Segments

We manage our business through three segments:

Agency. Our Agency Segment operates through Efinancial. Efinancial sells insurance products through its call center distribution platform and through its independent agents and other marketing organizations.

Insurance. Our Insurance Segment operates through Fidelity Life. Fidelity Life engages in the principal business lines of Core Life, Non-Core Life, Closed Block, and annuities and assumed life. In its Core Life
and Non-Core Life business lines, Fidelity Life offers primarily term life insurance products, and to a lesser extent accidental death and final expense products. We currently do not offer annuity contracts, separate
account variable products or universal life products.

Corporate. Our Corporate Segment consists primarily of a small amount of capital required to be maintained for regulatory purposes, and also includes certain expenses considered to be corporate and not allocated
to our Agency or Insurance Segments.

•

•

•

Agency Segment

Overview

The  Agency  Segment  consists  of  the  operations  of  Efinancial.  Efinancial  is  a  call  center-based  insurance  agency  that  markets  life  insurance  for  Fidelity  Life  and  unaffiliated  insurance  companies.  Efinancial’s  primary
operations are conducted through employee agents from three call center locations, which we refer to as our retail channel. In addition, Efinancial operates as a wholesale agency, assisting independent agents that seek to produce
business for the carriers that Efinancial represents, which we refer to as our wholesale channel.

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s employee agents utilize insurance sales leads to contact potential customers
and then work with the customers to complete the sales process, which can occur during the initial contact or within 24 to 48 hours for non-medically underwritten policies. In our wholesale channel, in consideration for using our
carrier contracts, access to leads and case management services, we receive a portion of the commission earned by the independent agent from the carrier. Efinancial also generates insurance lead sales revenue through its eCoverage
web presence, and through the resale of leads that are not well suited for our call center.

Agents

Our agents in the Agency Segment are either employed by Efinancial or are independent agents who sell through our wholesale distribution channel.

Our Employee Agents

In  each  of  our  retail  call  center  facilities,  our  employee  agents,  or  call  center  insurance  agents,  conduct  outbound  telephone  sales  using  insurance  sales  leads  obtained  from  sales  leads  vendors  or  generated  by  our  own
marketing efforts or through our affinity partner relationships. To a much lesser extent, the call center insurance agents also handle inbound telephone and web-based inquiries directly from consumers. Our patented ALISS® platform
provides a structured environment in which our call center insurance agents are able to efficiently handle both in-bound and out-bound sales traffic.

2

 
 
 
Efinancial is reliant on a capable and well-trained sales force of insurance agents to effectively operate its call centers. It is therefore important for Efinancial’s business to attract, retain and develop its call center insurance
agents. Efinancial primarily recruits individuals with little or no prior experience in the insurance industry. We seek to develop a career path for our recruits by providing a comprehensive training program designed to assist new recruits
in becoming licensed agents and achieving success with call center marketing. In a process that typically takes between six to eighteen weeks, a new hire will receive training, learn to develop leads and work towards receiving the
required insurance sales licenses. Following licensure and promotion to retail call center agent, a new agent is placed on the sales floor, where monitoring and coaching continue. As an agent develops sales experience, the level of
supervision of that agent decreases and the agent is able to handle more sophisticated sales opportunities.

For the years ended December 31, 2019 and December 31, 2018, Efinancial’s retail call centers generated a total of $35.8 million and $39.0 million, respectively, in commission revenues, of which $21.7 million and $28.8

million, respectively, were generated from sales of Fidelity Life products.

Our Independent Agents

Efinancial has developed capabilities that allow us to expand sales operations beyond the call center insurance agents traditionally associated with a direct sales operation. Efinancial also operates as a wholesale agency and
recruits  independent  agents  to  market  insurance  products  using  Efinancial’s  platform.  Through  our  wholesale  channel,  we  subcontract  with  our  independent  agents  to  sell  through  Efinancial’s  contracts  with  its  insurance  carriers.
Efinancial offers services to these independent agents, including access to our ALISS® technology, marketing platform, case management services, insurance sales leads and sales education. Efinancial earns a portion of the commission
revenue on independent agent sales. For the years ended December 31, 2019 and December 31, 2018, Efinancial generated $3.6 million and $3.2 million, respectively, in revenue from our affiliation with our independent agents.

Our Partners

We partner with unaffiliated insurance carriers to market their products through our agency distribution platform. We also have marketing relationships with third-party businesses and member organizations, which we call

our affinity partners, under which Efinancial provides their customers and members with access to the insurance products we market, either under their brand or Efinancial’s brand.

Other Insurance Carriers

Our Agency Segment also generates revenue from the sales of insurance products issued by unaffiliated companies, or carriers. We typically enter into contractual agency relationships with carriers that are non-exclusive and
terminable on short notice by either party for any reason. Efinancial’s retail call center agents help consumers select among these carriers based on that consumer’s needs, insurance product features, cost and other factors. The mix of
insurance carrier sales will vary over time based on client preferences, carrier strategies, availability of new product features, premium cost, commissions paid, carrier placement rates, and ease of doing business.

For the years ended December 31, 2019 and December 31, 2018, Efinancial generated $17.8 million and $13.4 million, respectively, in total commission revenue from agency contracts with unaffiliated life insurance carriers.

The following tables show our total earned commissions for our retail and wholesale channels:

Retail Channel:

Carrier

Fidelity Life Association
All other carriers
Total earned commissions

For the Years Ended
December 31,

2019

2018

  $

  $

21,503    $
14,327   
35,830    $

28,788 
10,251 
39,039

3

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
Wholesale Channel:

Affinity Partners

Carrier

Fidelity Life Association
All other carriers
Total gross earned commissions
Wholesale commission expense
Net earned wholesale commissions

For the Years Ended
December 31,

2019

2018

  $

  $

51    $

4,109   
4,160   
599   
3,561    $

69 
3,566 
3,635 
413 
3,222

In  a  typical  affinity  partner  arrangement,  Efinancial  will  market  our  range  of  insurance  products  to  the  affinity  partner’s  customers  or  prospects  under  Efinancial’s  brand  or  our  affinity  partner’s  brand.  Affinity  partner
relationships offer an attractive source for insurance sales leads and increase our revenues. Given the existing relationship between an affinity partner and its prospects or customers, we believe that the sales leads generated by our
affinity partners are of a high quality relative to sales leads purchased from a third-party. We expect affinity partner relationships to continue to be a valuable source of future growth. Currently, nearly all of our affinity business is
derived from a single affinity partner.

Our Technology Platform

ALISS®

Our  patented  Automated  Life  Insurance  Sales  System,  or  ALISS®,  is  our  proprietary  software  used  to  operate  our  retail  call  centers.  ALISS®  is  made  up  of  several  functional  modules  including  lead  management,  call
scripting,  quoting,  insurance  policy  applications,  product  information  and  consumer  relationship  management.  ALISS®  is  integrated  with  a  third-party  telephony  system  to  prioritize  and  distribute  calls  to  sales  personnel.  This
technology solution has logic that makes allocations to specific call center insurance agents based on factors such as availability, complexity of sales leads, state licensing requirements, source of the sales lead and other factors, in an
effort to enhance the productivity and effectiveness of our retail call centers.

We also make ALISS® available to our independent agents that use the software as a service remotely from their locations. We believe that ALISS® provides a comprehensive package of operational features that help our

distributors increase their productivity and grow their businesses. We continue to invest in updates and efficiencies to this program.

Consumer Technologies

Fidelity Life has developed a digital purchase experience – a web portal that enables qualified consumers to calculate how much life insurance they need, obtain quotes, apply, and purchase a policy online. Consumers can
also  start  the  purchase  process  online  and  seamlessly  transition  to  speak  with  an  agent  at  any  point  in  the  journey.    Fidelity  Life  also  has  a  robust  website,  FidelityLife.com,  that  enables  consumers  to  obtain  customized  product
recommendations and quotes depending on their personal situation. Efinancial also has several web portals for consumers to shop for insurance, including efinancial.com, termfinder.com and ecoverage.com. These web portals offer
consumers easy-to-use tools, such as online price quoting and information (in the form of articles and blogs) designed to help consumers better understand the life insurance market. These websites also provide consumers with the
ability to initiate the sales process online.

Marketing

Efinancial’s business relies heavily on the use of insurance sales leads. Our sales leads are records of personal and contact information of potential purchasers of life insurance. We analyze these sales leads to enable our

agents to make contact with consumers that we believe are more likely than the general population to purchase life insurance products.

Efinancial uses a combination of marketing methods to obtain insurance sales leads to support its operations. Efinancial acquires a significant portion of its sales leads from third-party vendors specializing in insurance sales
leads.  Additionally,  Efinancial  generates  leads  through  its  websites  (including  efinancial.com  and  ecoverage.com)  and  through  affinity  partners  whose  customers  and  prospects  are  interested  in  life  insurance.  We  evaluate  the
profitability of sales leads by analyzing their cost and productivity based on the sales resulting from these sales leads. We use this information to seek to optimize the productivity and cost efficiency of leads we acquire.

4

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
As a result of our business model, Efinancial’s marketing expenses are a significant part of our total cost of doing business. To reduce our customer acquisition costs, we contract with third-party marketers who contact
consumers, some of whom will click through to one of eCoverage’s landing pages. In addition to becoming an Efinancial lead, the consumer may also “click” on an ad to receive a quote from a third-party carrier. If the consumer clicks
on an insurance option sponsored by another company, we generate insurance lead sales revenue from that click. We are also able to generate insurance lead sales revenue through the sale of information regarding leads sourced through
the eCoverage landing pages. For the years ended December 31, 2019 and December 31, 2018, we generated $6.3 million and $7.6 million from insurance lead sales revenues, respectively. Additionally, we seek to sell a policy to that
lead through our call center.

For a description of the marketing of policies written by Fidelity Life, see “Business—Insurance Segment—Distribution.”

Competition

Efinancial competes for access to talented sales representatives and for quality sales prospects, or leads. Much of the competition for talent involves agent recruitment. Efinancial’s competitors include SelectQuote, AIG
Direct, and Health I.Q., among others. Certain competitors in the direct distribution call center industry have been in business longer than Efinancial and are more established and have greater resources to hire insurance agents and
develop new technologies. Also, agents choose to work through agencies based on a number of factors including marketing service and support, technology tools, the insurance company that the agency represents, sales commission
structure, and the number and quality of sales leads. However, Efinancial believes that its innovative sales processes and the Fidelity Life quick-issue products it sells, combined with our ability to customize our product offering based
on a customer’s ability to pay through our distribution platform, position Efinancial to successfully compete and continue to grow in the Middle Market.

Insurance Segment

Overview

Fidelity Life was chartered in 1896 and operated independently until the 1950s, when it became affiliated with several stock life insurance companies that managed its operations and controlled its strategies pursuant to a
management services agreement. In 2003, the independent members of the Board of Directors undertook a review of the longstanding management relationship and future plans for operation of Fidelity Life. During 2005, the prior
long-term management contract and all affiliations were terminated and a reconstituted Board of Directors and a new management team were selected. Since then, Fidelity Life has again operated independently.

As discussed in more detail below, Fidelity Life engages in the following business lines:

Core Life.  Our  Core  Life  insurance  business  is  the  primary  business  of  the  Insurance  Segment.  Core  Life  represents  a  significant  portion  of  the  insurance  business  written  by  Fidelity  Life  since  it  resumed  independent

operations in 2005. Our Core Life business consists of in-force policies that are considered to be of high strategic importance to Fidelity Life.

Non-Core Life. Our Non-Core Life business consists of: products that are currently being marketed but are not deemed to be of high strategic importance to the Company; in-force policies from product lines introduced since

Fidelity Life resumed independent operations in 2005, but were subsequently discontinued; and an older annuity block of business that was not included in the Closed Block.

Closed Block.  Our  Closed  Block  represents  all  in-force  participating  insurance  policies  of  Fidelity  Life.  The  Closed  Block  was  established  in  connection  with  our  2007  reorganization  into  a  mutual  holding  company

structure.  

Annuities and Assumed Life. We have assumed reinsurance commitments with respect to annuity contract-holder deposits and a block of life insurance contracts that were ceded by former affiliates of Fidelity Life. In 2019,
one of these former affiliates recaptured the majority of the assumed block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and assumed life deposits
are now largely in run-off, with only minor amounts of new deposits each year. There are minimal remaining surrender charges associated with the assumed annuity contracts.

The following table sets forth the net premium revenues by business line for Fidelity Life’s Insurance Segment for the years ended December 31, 2019 and December 31, 2018:

5

Net insurance premiums

Core Life
Non-Core Life
Closed Block
Annuities and Assumed Life

Total

Core Life and Non-Core Life

Our Products

For the Years Ended
December 31,

2019

2018

  $

  $

60,223    $
33,850   
747   
(450)  
94,370    $

48,972 
32,693 
5,525 
1,383 
88,573

In its Core and Non-Core Life insurance business, Fidelity Life offers an array of traditional and innovative insurance products. The principal life insurance products offered by Fidelity Life fall within the RAPIDecision®
product line. The RAPIDecision® product line includes several term life insurance products. RAPIDecision® products use our RAPIDecision® underwriting process, which is a process that does not rely on medical testing as part of the
underwriting process, thereby substantially shortening the time required for underwriting and policy issuance. See “Underwriting and Risk Selection.”

Core Life:

RAPIDecision® Life. Our RAPIDecision® Life product was introduced in 2008 and is primarily marketed by Efinancial and select unaffiliated distributors. The RAPIDecision® Life product was specifically designed to
address  the  problem  of  low  product  placement  in  direct  distribution  for  medically  underwritten  business,  stemming  in  part  from  the  typical  length  of  the  life  insurance  underwriting  process.  Our  RAPIDecision®  Life  product
incorporates the following features:

•

•

•

•

A patented sales process featuring RAPIDecision® underwriting, which allows for the quick issuance of a policy. Under certain circumstances, this policy will be issued entirely on an all-cause basis. In other
circumstances, the issuance will provide a blend of all-cause term life insurance coverage and accidental death benefit coverage;

If issued as a blend of all-cause and accidental death benefit coverage, there is an option permitting policyholders to begin a traditional medical underwriting process within the first six months after policy issuance;

Depending on the underwriting results, policyholders completing medical underwriting may have the option to reduce or eliminate the accidental death coverage and increase the proportion of the all-cause term life
insurance coverage under the policy with no increase in premium; and

Policyholders not completing medical underwriting (or failing to meet medical underwriting standards) may retain the original coverage blend of term life and accidental death benefit coverage at the existing
premium rates.

LifeTime Benefit Term.  LifeTime  Benefit  Term  is  our  patented  voluntary  worksite  product  offering.  Voluntary  worksite  policies  like  LifeTime  Benefit  Term  are  provided  to  employer  and  other  groups  for  sales  to  their
employees, participants and members. LifeTime Benefit Term insurance is sold on a group policy basis by offering future paid up coverage additions after the policy has been in force for a certain number of years. LifeTime Benefit
Term coverage can be kept by the individual after they leave employment with the group. We have been issued a patent for one variation of the LifeTime Benefit Term product. We largely ceased writing this business directly in 2014
and have entered into a licensing agreement and reinsurance agreement under which we license the product to Combined Insurance Company of America (“Combined Insurance”) and assume 50% of the business written. The licensing
agreement  provides  Combined  Insurance  with  an  exclusive,  non-transferable  license  to  market  the  LifeTime  Benefit  Term  product.  In  the  event  Combined  Insurance  fails  to  meet  certain  sales  volumes  for  the  product,  the  license
becomes non-exclusive or, in certain circumstances, terminable at the option of Fidelity Life. The license agreement would terminate if Combined Insurance were to stop selling the product, exit the worksite market, or if Fidelity Life
ceased assuming reinsurance on the product from Combined Insurance. Additionally, Combined Insurance may terminate the license with 60 days’ notice. Fidelity Life continues to manage the direct in-force block of LifeTime Benefit
Term policies that are now in run-off.

RAPIDecision® Final  Expense.  Our RAPIDecision®  Final  Expense  product  is  targeted  toward  individuals  aged  50-85  and  provides  permanent  whole  life  coverage  for  amounts  ranging  from  $5,000  to  $35,000.  These
policies  are  designed  to  help  in  lessening  the  burden  of  covering  final  expenses,  such  as  medical  costs,  funeral  costs,  and  credit  card  debt.  Like  RAPIDecision®  Life,  RAPIDecision®  Final  Expense  does  not  require  a  medical
examination, but instead approval is determined based upon answers to various health questions and database results. There is a related graded death benefit Final Expense product for poorer underwriting risks.

6

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-Core Life:

Accidental Death Benefit. Fidelity Life offers accidental death benefit insurance as both a policy rider and as stand-alone policy coverage. The accidental death benefit product covers death due to accidental causes as defined

in the policy. Accidental death benefit is a quick-issue product with limited underwriting.

RAPIDecision® Senior Life Term and Whole Life. Fidelity Life’s Senior Life Term and Whole Life products are designed for impaired risk individuals in particular age ranges (50 to 70 for term and 50 to 85 for whole life).
Senior Life Term and Whole Life products are underwritten utilizing the RAPIDecision® underwriting process and offer graded death benefits over an initial three year period (the full face amount is paid for all causes of death starting
in policy year four).

RAPIDecision® Express. RAPIDecision® Express is a quick-issue, non-medically underwritten level term insurance product. It includes typical term lengths of 10, 15, 20 and 30 years, and a maximum face amount of
$100,000. RAPIDecision®  Express  includes  one  risk  class  each  for  males,  females,  smokers  and  non-smokers,  and  underwriting  approvals  are  made  based  upon  a  simplified  application  process  where  the  consumer’s  answers  are
verified by database information that is gathered for the approval process.

Distribution

In our Insurance Segment, we distribute our life insurance products through Efinancial and through independent producers, including direct distributors that market to consumers through call centers and regional and national

independent producer groups. Consistent with our strategy, we continue to increase the amount of business produced through Efinancial.

While the trends in annual sales have seen a larger share of premium production from Efinancial, we maintain diversity in our production sources through the continued production through other independent distribution
organizations and from assumed premiums. For distribution other than by Efinancial, our strategy is to establish long term relationships with a limited number of independent distribution organizations that extend our reach into our
target market and are complementary to Efinancial. These distribution organizations recruit and train the agents that sell for Fidelity Life, among other carriers. As part of our review process for appointing an independent distribution
organization, we require the organization to have sufficient controls in place to protect Fidelity Life from the risk of adverse-selection that is often present when offering non-medically underwritten products on the same platform as
more traditional, fully-underwritten products. We provide product specific sales training to these producers, including supporting technology. For the years ended December 31, 2019 and 2018, the breakdown of sales of annualized
premiums for new in-force policies by distribution channel were as follows:

Efinancial
Worksite Producers(1)

Direct
Assumed

Independent Sales Distributors
Total

For the Years Ended
December 31,

2019

2018

  $

27,752    $

241   
16,174   
805   
44,972    $

  $

33,618 

220 
8,220 
855 
42,913

(1)

The Worksite business includes premiums written directly by Fidelity Life, as well as premiums assumed from Combined Insurance. See “Core Life—LifeTime Benefit Term.”

Underwriting and Risk Selection

We  have  developed  the  RAPIDecision®  underwriting  process  to  support  the  quick  issuance  of  our  RAPIDecision®  products.  The  first  step  in  our  RAPIDecision®  underwriting  process  is  for  a  consumer  to  complete  a
coverage  application.  We  verify  the  medical  history  and  conditions  disclosed  in  the  application  using  automated  web-based  links  to  reporting  and  statistical  agencies  and  a  data  base  service  with  pharmaceutical  records.  The
underwriting decision is made based on this information. The RAPIDecision® underwriting process is supported by our proprietary technology platforms that allow us to obtain an underwriting decision during or shortly after the initial
call, and if not, 24 to 48 hours after that initial call. These technology platforms are our Rapid Application, or Rapid App, and Fidelity Life Association Sales Handler, or FLASH, systems.

Consistent with our business strategy and our view of the needs of our customers, we do not perform medical underwriting in the traditional way prior to the issuance of a policy. Typically in our industry, the life insurance
underwriting process takes place prior to policy issuance and involves a paramedical examination, blood and urine testing and other tests designed to assess the underwriting risk and the lowest premium appropriate for the level of risk
involved. Such traditional underwriting delays policy issuance after an

7

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
application is submitted by several weeks. This delay makes it difficult to achieve acceptable placement ratios in call center sales, leading to lost sales and unrecovered costs. In contrast, our primary underwriting process is designed to
support the quick issuance of policies. We therefore do not typically require an initial paramedical exam. By not requiring this exam or postponing it until after policy issuance, we are able to issue coverage far more quickly, although
without access to up front medical data that is standard in industry underwriting practices. This means that our insurance products generally are issued at lower face amounts and a relatively higher price per dollar of  coverage  as
compared to medically underwritten products. If medical underwriting is completed after the initial sale of a RAPIDecision® Life policy, the policy benefits may be improved based on the underwriting results to increase the proportion
of all-cause term life insurance coverage, typically with no increase in premium.

Fidelity Life employs a small staff of full-time employee underwriters. Most of the underwriting of individual policies is performed on an outsourced basis, primarily using three contract underwriting firms. Given the quick-
issue nature of many of Fidelity Life’s products, it is important to our business to be able to access underwriting services on an as-needed basis. Using outsourced contract underwriters gives Fidelity Life the flexibility to meet this need.

In our typical underwriting process, Fidelity Life’s contract underwriters access the information on a potential customer, what we refer to as a case, through a web-based interface and approve or decline the individual case
based on Fidelity Life’s underwriting rules. If necessary, a member of our contract underwriting team can be joined to an initial phone call with a potential customer. While our in-house underwriting team does engage in certain case
underwriting activities, the team’s primary function is to manage and supervise the contract underwriters. Our in-house underwriting team oversees our contract underwriters to review their compliance with our underwriting standards.

Product Pricing

We regularly review claim results for each of our products, comparing actual experience to the assumptions used to design and price the products. The review process is performed by our actuarial and finance teams with
assistance from the underwriting and operations team, product development team and marketing. Variances in our expectations for particular products are examined for implications on product performance and used to evaluate product
prices and underwriting assumptions. Product experience is also reviewed by our reinsurance partners.

Key elements of our product pricing include assumptions regarding future mortality (amount and timing of future benefit payments), persistency experience (number and timing of policyholder discontinuations or coverage

lapses) and investment returns (interest we will earn on investment of available cash and reserves).

Outsourced Functions

Fidelity Life contracts with third-party service providers to provide, or assist with, a number of key functions that are traditionally performed in-house in the life insurance industry. These functions include insurance policy
administration, underwriting, investment portfolio management, internal audit, filing of insurance policy forms with state regulatory agencies and income tax return preparation. In addition, Fidelity Life uses third parties to provide in-
force policy administration, and reinsurance contract administration. This model was adopted to reduce the fixed cost investment in our Insurance Segment, provide operating flexibility and allow access to specialized skills as needed.
In doing so, we believe we can contract with partners that possess a wide range of experience and with established capabilities that would be costly and time consuming for us to develop internally.

Competition

Competition in the life insurance industry is based on many factors. These factors include the perceived financial strength of the insurer, premiums charged, policy terms and conditions, services provided, reputation, financial
ratings assigned by independent rating agencies and the experience of the insurer in the line of insurance to be written. In addition, there are many competitors that participate in the non-medically underwritten segment of the life
insurance industry. As new competitors enter the non-medically underwritten market using predictive analytics, they may price aggressively to capture market share.

Fidelity Life’s competition includes many companies that are larger and which have significantly more resources at their disposal. While lacking the scale and market presence of many of its principal competitors, Fidelity
Life does have certain attributes we believe to be competitive advantages in a crowded market place. These include innovative products, proprietary technology and controlled distribution in Efinancial. These advantages allow us to be
more flexible in adapting to product and sales process opportunities than our more established competitors. We also believe that our innovative products and processes provide a point of differentiation that appeals to consumers.

Fidelity Life also competes by placing a majority of its policies through Efinancial. While this distribution channel provides access to our target Middle Market, we are aware that some Middle Market consumers prefer to

purchase life insurance through

8

alternative methods. We have developed an internet-based direct sales platform that permits customers to complete the purchase of a Fidelity Life insurance policy completely over the internet. Several of our competitors have also
begun to implement online and digital distribution platforms. We believe that through the implementation of the Fidelity Life internet-based direct sales platform we will be able to extend our reach into our target Middle Market.

A.M. Best Rating

Fidelity Life is rated by A.M. Best, an independent rating agency that specializes in ratings for the insurance industry. A.M. Best annually issues a financial strength rating for the great majority of insurance companies doing
business  in  the  U.S.  The  financial  strength  rating  is  an  independent  opinion  of  an  insurer’s  financial  strength  and  its  ability  to  meet  its  ongoing  insurance  policy  obligations.  A.M.  Best’s  financial  strength  rating  is  based  on  a
comprehensive quantitative and qualitative evaluation of an insurer’s balance sheet strength, operating performance and business profile. A.M. Best has assigned Fidelity Life a financial strength rating of “A-” (Excellent), which is the
fourth highest rating category for A.M. Best. A.M. Best’s financial strength rating is not a recommendation to purchase, hold, or terminate any insurance policy or contract or any other financial obligation issued by an insurer, nor does
it address the suitability of any particular policy or contract for a specific purpose or purchaser. In addition, A.M. Best’s financial strength rating does not address the risks or the advisability of any investment in our common stock.

IT Applications

Fidelity  Life’s  business,  including  the  marketing,  sales  and  administration  of  its  insurance  products,  relies  on  its  technology  infrastructure.  Our  technology  infrastructure  incorporates  both  proprietary  and  commercially

available elements, including the following:

•

•

•

•

Rapid App. Fidelity Life has developed an application processing system that allows an agent to gather the information necessary to complete an application for insurance and obtain an underwriting decision while
on  the  telephone  with  an  applicant.  Using  this  system,  a  majority  of  all  underwriting  decisions  are  made  within  48  hours  and  certain  underwriting  decisions  can  be  made  during  the  initial  phone  call  with  the
consumer. Our Rapid App system is primarily designed to be used by insurance agents in our retail call centers so that the agents can obtain the underwriting information necessary to complete the underwriting
process while on the phone with the customer. This streamlines the application process, increasing efficiency and lowering costs. The completed application and all associated forms are provided to the applicant
through a secure web portal, where the applicant can review and sign the application electronically. Once the application is signed, we gather data on the applicant from our third-party information providers. This
information is screened for potential underwriting concerns. Signed applications and all relevant information are made immediately available to an underwriter, who can make a decision while the applicant is still
on the phone with our insurance agent. Rapid App allows our insurance agents to complete the sale in a single phone call for certain products.

Fidelity Life Association Sales Handler (FLASH). Fidelity Life has developed FLASH as a successor to Rapid App. FLASH is a modular technology platform that interfaces with our other key systems including
ALISS®, our third-party data and service providers, and our reinsurer’s automated underwriting engine. Like Rapid App, FLASH allows an agent to collect the information necessary to complete an application for
insurance and obtain an underwriting decision while on the telephone with an applicant. In addition, FLASH is the technology platform that will power our direct to consumer digital sales efforts.

Realtime. Fidelity Life’s new business process uses a system we call Realtime. Realtime is a web-based system developed by a third-party but now maintained and administered by Fidelity Life. The Realtime
system catalogues all of the data gathered in the sales process and relevant to the insurance application process. The Realtime platform permits Fidelity Life employees to electronically access information used for
underwriting maintained by third-party database providers.

Other.  Fidelity  Life  uses  several  other  software  applications  for  administration  and  operational  purposes.  Typically,  these  are  obtained  from  third-party  vendors.  For  example,  we  use  commercially  available
software applications for all of Fidelity Life’s financial reporting and control functions.

Reinsurance

Fidelity Life uses reinsurance arrangements with multiple reinsurance carriers to limit our claims risk under our insurance contracts and to mitigate the impact of the insurance policies we issue on our statutory policyholder
surplus.  Our  retention  limit  is  $300,000  on  each  insured  life  for  all  policies.  On  the  products  that  we  currently  issue  where  we  have  reinsurance,  our  reinsurance  is  on  a  first-dollar  quota-share  basis.  Additionally,  our  reinsurance
arrangements provide Fidelity Life with access to underwriting technology and risk management expertise from our reinsurance partners.

We evaluate our reinsurance needs, including the appropriate amount and structure of particular reinsurance arrangements, based on a number of factors, including the expertise of particular reinsurance carriers (and their

technology platforms) required to

9

 
 
 
 
support our various life insurance products, the estimated variability of claims experience, the estimated future impact of new business written on our statutory reserves and the costs of reinsurance.

Our current reinsurance arrangements open for new business, other than business written and reinsured to Combined Insurance, are with Hannover Life Reassurance Company of America (“Hannover Life”) and Swiss Re

Life & Health America Inc. (“Swiss Re”). The following is a brief summary of the reinsurance agreements relating to these arrangements:

Hannover Life Reassurance Company of America. Under our agreements with Hannover Life, we cede claims liability under certain of our term life policies in the Core Life business to Hannover Life on a coinsurance
basis. Depending upon the face amount of the product reinsured and subject to a $300,000 limit, we cede 50% or more of the claims liability to Hannover Life. Reinsurance premiums are determined according to the amount
reinsured with Hannover Life per policy. These agreements do not have a fixed term. Either party may terminate the agreements with respect to future business with 90 days written notice to the other party.

Swiss Re Life & Health America Inc.— Accidental Death Benefit. Under our agreement with Swiss Re, we cede to Swiss Re 90% of our claims liability, subject to certain per life limits, under our accidental death benefit
policies and riders on a coinsurance basis. Reinsurance premiums are determined according to the amount reinsured with Swiss Re per policy or rider. Swiss Re has the right to modify the reinsurance premium rates upon 90
days written notice to us. If we do not accept such modified reinsurance premium rates and we are unable to agree upon a revised rate structure within 60 days of Swiss Re’s original notice, then the reinsurance premium rates
then in effect continue unchanged. However, Swiss Re may, upon 30 days written notice to us, terminate the reinsurance on any policy or rider for which we have not accepted Swiss Re’s modified reinsurance premium rate.
This agreement does not have a fixed term. Either party may terminate the agreement with respect to future business with 90 days written notice to the other party.

Swiss Re Life & Health America Inc.—Final Expense. Under a separate agreement with Swiss Re, we cede to Swiss Re on a coinsurance basis 80% of our claims liability, subject to certain per life limits, under our final
expense and graded benefit policies. This agreement does not have a fixed term. Either party may terminate the agreement with respect to future business with 60 days written notice to the other party.

Swiss Re Life & Health America Inc.—InstaTerm. The Company cedes to Swiss Re, on a coinsurance basis 33.3% of our claims liability, subject to certain per life limits, under InstaTerm term life insurance product.  Either
party may terminate the agreement with respect to future business with 90 days written notice to the other party.

SCOR Global Life USA Reinsurance Company Inc. (SCOR)—InstaTerm. The Company cedes to SCOR on a coinsurance basis 33.3% of our claims liability, subject to certain per life limits, under InstaTerm term life
insurance product. This agreement does not have a fixed term. Either party may terminate the agreement with respect to future business with 90 days written notice to the other party.

In 2013, Fidelity Life entered into a reserve financing reinsurance arrangement with Hannover Life designed to enhance its ability to continue to grow Fidelity Life’s Core Life insurance business. This agreement was first
amended and restated as of July 1, 2016, and a subsequent amendment was filed with the Illinois Department of Insurance in November 2019 and approved by the Illinois Department of Insurance on December 23, 2019. The structure
of the agreement, which was first effective July 1, 2013, involves a combination of coinsurance with funds withheld and yearly renewable term reinsurance covering most of the Company’s non-participating in-force life insurance
business with issue dates on or before December 31, 2019.

Even though we reinsure certain of our liabilities to third-party reinsurance carriers, Fidelity Life remains directly liable to policyholders for the benefit payments associated with these policies. Our reinsurance carriers have a
contractual relationship with Fidelity Life to reimburse us for policy claims but are not under any contractual obligation to our policyholders. Because Fidelity Life remains directly liable to policyholders for the full amount of the death
benefits payable under its policies, Fidelity Life bears credit risk relating to its reinsurers under its reinsurance contracts. As a result, Fidelity Life will only enter into a reinsurance agreement with reinsurers that have stable operating
performance, including a minimum A.M. Best financial strength rating of “A-” (Excellent).

10

 
We  had  reinsurance  recoverables  of  $132.9  million  and  $136.6  million  as  of  December  31,  2019  and  December  31,  2018,  respectively.  The  following  table  sets  forth  our  five  largest  reinsurers  based  on  reinsurance

recoverables as of December 31, 2019 and December 31, 2018, and the A.M. Best ratings of those reinsurers as of December 31, 2019:

(dollars in thousands)
Reinsurer
Hannover Life
Swiss Re
Combined Insurance
Security Life of Denver
Canada Life Assurance Company
Other (12 Reinsurers)
Total

As of December 31, 2019

Ceded
Future
Policy
Benefits

Claims and
Other
Amounts
Recoverable

Total
Reinsurance
Recoverables

  $

  $

60,786 
23,651 
3,829 
12,268 
3,916 
9,141 
113,591 

  $

  $

6,464 
6,484 
282 
1,558 
466 
4,025 
19,279 

  $

  $

67,250 
30,135 
4,111 
13,826 
4,382 
13,166 
132,870 

2019
A.M.
Best’s
Rating

A+
A+
A+
A+
A+

Ceded
Future
Policy
Benefits

As of December 31, 2018
Claims and
Other
Amounts
Recoverable

Total
Reinsurance
Recoverables

  $

   $

53,841 
20,310 
10,929 
4,816 
4,596 
22,543 
117,035 

  $

  $

6,729 
7,255 
1,150 
354 
306 
3,772 
19,566 

  $

  $

60,570 
27,565 
12,079 
5,170 
4,902 
26,315 
136,601

Core Life. The overall relationship of ceded premium to direct premiums has trended lower over the past few years due to the mix of business. For the Core Life business line, the amount of death benefit reinsured by Fidelity
Life varies by insurance product, with some products having no reinsurance and others where 50% or 80% of the death benefit is reinsured, all of which is subject to the $300,000 limit. For the Closed Block and the annuities and
assumed  life  business  lines,  the  percent  of  death  benefit  reinsured  is  higher,  on  average,  than  the  average  for  the  insurance  products  currently  being  sold  in  the  Core  Life  line  of  business.  The  following  table  shows  the  different
relationship of reinsurance premiums ceded to total direct and assumed premiums for each of these business lines for the years ended December 31, 2019 and December 31, 2018:

(dollars in thousands)
Ratios:
Direct and Assumed Premium
Ceded Premium
Ceded % of Total Direct and
   Assumed Premium

As of December 31, 2019

As of December 31, 2018

Core Life

Non-
Core
Life

Closed
Block

Annuities
and
Assumed
Life

Total

Core
Life

Non-
Core
Life

Closed
Block

Annuities
and
Assumed
Life

Total

  $

103,075 
42,852 

  $

  $

59,144 
25,294 

  $

19,466 
18,719 

  $

(809)
(359)

180,876 
86,506 

  $

  $

87,508 
38,536 

  $

59,260 
26,567 

  $

12,844 
7,319 

  $

3,799 
2,416 

163,411 
74,838 

41.6%  

42.8%   

96.2%  

44.4%  

47.8%  

44.0%  

44.8%   

57.0%  

63.6%  

45.8%

The period-to-period comparison of the ceded to direct and assumed premiums shows the total ceding percentage in our Core Life decreasing as the percentage of the Total increased slightly.

Non-Core Life. Non-Core life follows the same reinsurance guidelines and procedures as Core Life, as discussed above.

Closed Block. In October 2006, Fidelity Life established a Closed Block consisting of all of the outstanding participating policies issued or assumed by Fidelity Life. We call this arrangement the Closed Block. We operate the
Closed Block in accordance with a Closed Block memorandum that we entered into in connection with our 2007 reorganization as a mutual holding company. The purpose of the Closed Block is to provide reasonable assurance to the
participating policyholders that sufficient assets will be available to provide for the continuation of policy benefits and experience-based dividends for these participating policies. Most of the participating policies in the Closed Block
were sold on the basis of “no dividends expected” and, accordingly, such policies have never received an experience-based dividend. The establishment of the Closed Block was not intended to provide dividends on policies for which
no dividends are expected, although dividends on these policies will be paid if experience ultimately warrants. The payment of any dividends is not guaranteed based on the results of a specific block or group of participating policies.
The declaration of any dividend is subject to the discretion of the Board of Directors of Fidelity Life, and dividends are not payable until declared. No new dividend-paying or participating policies have been issued by Fidelity Life
since our reorganization in 2007.

The Closed Block was funded on October 1, 2006 with cash flow producing assets that together with anticipated revenues from the Closed Block policies are expected to be sufficient to support the Closed Block, including
payment of claims, expenses, and taxes and to provide for continuation of dividends, to the extent applicable, for the life of the policies. If the future experience is such that the assets of the Closed Block are not sufficient to pay the
benefits guaranteed under the policies, then Fidelity Life would be required

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
  
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
to make such payments from its general funds. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-K for further discussion regarding the Closed Block.

Annuities and Assumed Life

Fidelity Life reinsures products issued by other companies under four reinsurance arrangements, two of which are not open to new insurance policies but still cover the existing in-force business that was assumed prior to
1993. Under two contracts with Zurich American Life Insurance Company, Fidelity Life assumed the liability for the contractual benefits under a group of annuity contracts written through 1993. Under a contract with Protective Life
Insurance Company (“Protective Life”), the successor company of a former affiliate, Fidelity Life assumed a portion of the risk on a group of life insurance contracts primarily written in the 1980s and early 1990s. On March 29, 2019,
Protective Life recaptured the majority of the assumed block of life business.

Fidelity has an active reinsurance agreement with Hannover Life Reassurance (Ireland) under which Fidelity Life assumes a portion of risks on certain life contracts originally issued by Fidelity Life and ceded to Hannover

Life. In addition, we license our LifeTime Benefit Term product to Combined Insurance and reinsure 50% of the business written by Combined Insurance on that product.

The following table sets forth Fidelity Life’s assumed reinsurance liabilities as of December 31, 2019 and December 31, 2018:

(dollars in thousands)
Reinsurer
Hannover Life Reinsurance (Ireland)
Protective Life Insurance Company
Zurich American Life Insurance Company
Combined Insurance Company of America
Total

Corporate Segment

As of December 31, 2019

As of December 31, 2018

Future
Policy
Benefits

Contract
Holder
Account
Balances

Other
Policyholder
Liabilities

Total
Assumed
Liabilities

Future
Policy
Benefits

Contract
Holder
Account
Balances

Other
Policyholder
Liabilities

Total
Assumed
Liabilities

  $

  $

(1,291)
1,753 
— 
27,064 
27,526 

  $

  $

— 
— 
78,296 
— 
78,296 

  $

  $

13 
404 
— 
1,739 
2,156 

  $

  $

(1,278)
2,157 
78,296 
28,803 
107,978 

  $

  $

(1,247)
9,637 
— 
18,251 
26,641 

  $

  $

— 
— 
83,299 
— 
83,299 

  $

  $

15 
3,022 
— 
967 
4,004 

  $

  $

(1,232)
12,659 
83,299 
19,218 
113,944

The results of this segment consist of net investment income and net realized investment gains (losses) earned on invested assets. We also include certain corporate expenses that are not allocated to our other segments,
including expenses of Vericity, Inc., board expenses, allocation of executive management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal controls. Our Corporate
Segment recognizes income (loss) to the extent that net investment income and net realized investment gains (losses) exceed (are less than) corporate expenses.

Intellectual Property

The Company and its subsidiaries rely on our proprietary intellectual property to conduct our business. We believe that it is easy for participants in the insurance industry to attempt to copy product and process ideas of other
participants. We therefore intend to protect to the fullest extent permitted by law our intellectual property rights in the unique products and sales processes we have developed. We believe that protecting our intellectual property rights
and obtaining protection for future innovations will help us to achieve better results over time.

Efinancial currently has trade name protection for certain of its key internet domains, including efinancial.com, termfinder.com, ecoverage.com, and netcoverage.com. Efinancial has also been granted two U.S. patents for its
ALISS® agency management system. The patents include tracking and management of leads from purchase through the sales cycle. Real-time modelling is applied to lead sourcing, user identification, purchase intent and identification
of the product a customer is most likely to purchase.

We have been granted four U.S. patents related to the RAPIDecision® Life product and its supporting sales and underwriting technology and processes and a separate patent directed to the LifeTime Benefit Term product. We
continue to seek additional patent coverage for different aspects of the RAPIDecision® Life product. See “Risk Factors—Risks Relating to Our Business—We may be unable to adequately protect our intellectual property rights or
avoid infringing the intellectual property rights of third parties, and the intellectual property rights we have may not be a meaningful barrier to competition.”

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information Technology

Fidelity  Life  maintains  an  in-house  information  technology  staff.  Fidelity  Life’s  in-house  personnel  are  supplemented  by  independent  consultants,  as  needed,  for  programming,  development  and  other  technology-based
efforts.  Fidelity  Life’s  Realtime  system  is  hosted  at  a  data  center  in  Chicago,  Illinois.  Other  Fidelity  Life  production  applications  run  at  the  Element  Critical  data  center  in  Woodridge,  Illinois.  The  Element  Critical  data  facility  is
connected to our office locations though high speed dedicated data links. Incremental file back-ups are performed daily and duplicated securely offsite at our Chicago office. Fidelity Life does maintain a disaster recovery plan and has
put in place various programs that will increase our agility in responding to a disaster.

Efinancial also maintains an in-house information technology staff. The Efinancial technology team is responsible for the development and maintenance of Efinancial’s applications and provides assistance to our internal and

external customers. We use outside contractors in limited cases to provide additional programming and development expertise.

Efinancial uses TierPoint, located in Seattle, as its offsite data facility, housing all of its production servers that host outside facing applications including ALISS® and its main business database. The Bellevue office data

center houses telephony servers, file server and domain controller servers. The Bellevue office is connected via high speed connection to both TierPoint as well as our call center in Chicago.

Information backups are automatically performed nightly and weekly. Efinancial’s Bellevue office backups are stored on a high performance and capacity platform, then duplicated to Tierpoint. In reverse, Tierpoint files are

backed up and duplicated to the Bellevue office.

Investments

We had total cash and investment assets of $445.7 million as of December 31, 2019. All invested assets are managed pursuant to an investment plan developed by our executive management team and approved by and

reviewed annually with the investment committee of our Board of Directors. All changes to the investment plan are approved by the investment committee.

We have contracted with a third-party investment advisory firm to provide portfolio management and consulting services to assist our chief financial officer with the oversight of various portfolios and investment managers
that manage portions of our investment portfolio. We utilize multiple investment managers to leverage specialized expertise in specific asset classes. Each investment manager operates under agreed-upon guidelines that are specifically
designed for the investment manager’s segment of the overall portfolio. Our investment advisor meets periodically, but not less frequently than quarterly, with the investment committee of our Board of Directors to review portfolio
results, portfolio managers and discuss portfolio strategies.

Our investment strategy is to diversify among asset classes and individual issuers to achieve appropriate matching of assets with insurance liabilities, sufficient liquidity and predictability of income. The composition of our
investment portfolio supporting our Insurance Segment is primarily investment grade fixed income investments and is managed with primary emphasis on current earnings. The Closed Block assets are segregated in a separate portfolio
and are managed in accordance with the Closed Block memorandum.

Enterprise Risk Management

The review and assessment of enterprise risks is the responsibility of the Vericity, Inc. executive management team with oversight provided by the Board of Directors through its audit committee. We have established risk
management policies and procedures throughout our organization. To supervise the implementation of these risk management policies and procedures, we have engaged outside consultants on this topic and have established a risk
management committee that consists of members of our senior management team.

In 2015, we launched a multi-phase risk assessment project focused on formalizing our enterprise risk management process covering Efinancial, Fidelity Life, their respective subsidiaries and operations and all corporate
activities. Project goals include defining key risks and risk events, establishing corporate risk tolerances and documenting the accountability for the risk management processes. Work is in process to formalize and in some cases develop
additional measurements related to enterprise level risks for management and board reporting. The risk assessment project will continue to evolve with the business over the near term and result in the development of more formalized
enterprise risk management capabilities.

Employees

As of December 31, 2019, Fidelity Life had 127 employees and Efinancial had 312 employees. None of our employees are covered by a collective bargaining agreement. We believe that relations with our employees are

good.

13

Regulation

Our businesses are subject to a number of federal and state laws and regulations. These laws and regulations cover Fidelity Life operations as a life insurance company and Efinancial’s insurance agency operations. Our
operations are subject to extensive laws and governmental regulations, including administrative determinations, court decisions and similar constraints. The purpose of the laws and regulations affecting our operations is primarily to
protect our policyholders and not our shareholders. Many of the laws and regulations to which we are subject are regularly re-examined, and existing or future laws and regulations may become more restrictive or otherwise adversely
affect our operations. State insurance laws regulate most aspects of our insurance businesses, and we are regulated by the insurance departments of the states in which we sell insurance policies. The National Association of Insurance
Commissioners (“NAIC”) assists the various state insurance regulators in the development, review and implementation of a wide range of financial and other regulations over the insurance industry.

Insurance Regulation

Both Fidelity Life and Efinancial are licensed to transact business in all states and jurisdictions in which they conduct an insurance business. Fidelity Life is an Illinois-domiciled life insurance company licensed to transact
business in 48 states and the District of Columbia. Fidelity Life is not licensed to transact business in New York or Wyoming. Efinancial is an insurance agency domiciled in the State of Washington and is licensed in all 50 states and
the District of Columbia. State insurance laws regulate many aspects of our business. Such regulation is vested primarily in state agencies having broad administrative and in some instances discretionary power dealing with many
aspects  of  our  business,  which  may  include,  among  other  things,  required  reserve  liability  levels,  permitted  classes  of  investments,  transactions  among  affiliates,  marketing  practices,  advertising,  privacy,  policy  forms,  reinsurance
reserve  requirements,  acquisitions,  mergers,  and  capital  adequacy,  and  is  concerned  primarily  with  the  protection  of  policyholders  and  other  consumers  rather  than  shareholders.  We  are  subject  to  financial  and  market  conduct
examinations by insurance regulators from our domiciliary states and from other states in which we do business and are currently undergoing such a financial examination by the Illinois Department of Insurance.

State laws and regulations governing the financial condition of insurers apply to Fidelity Life, including standards of solvency, risk-based capital requirements, types, quality and concentration of investments, establishment
and maintenance of reserves, required methods of accounting, reinsurance and minimum capital and surplus requirements, and the business conduct of insurers, including sales and marketing practices, claim procedures and practices,
and policy form content. In addition, state insurance laws require licensing of insurers and their agents. State insurance regulators have the power to grant, suspend and revoke licenses to transact business and to impose substantial fines
and other penalties.

Agent Licensing

Efinancial (or its designated representative) is authorized to act as an insurance producer under company licenses or licenses held by its officers in all 50 states and the District of Columbia. In each jurisdiction in which
Efinancial transacts business, it is generally subject to regulation regarding licensing, sales and marketing practices, premium collection and safekeeping, and other market conduct practices. Its business depends on the validity of, and
continued  good  standing  under,  the  licenses  and  approvals  pursuant  to  which  it  operates,  as  well  as  compliance  with  pertinent  regulations.  We  devote  significant  effort  toward  maintaining  licenses  for  Efinancial  and  managing  its
operations and practices consistent with the diverse and complex regulatory environment in which we operate.

Fidelity Life sells its insurance products through Efinancial and independent distributors. Efinancial employs insurance agents working in its call centers and also works with independent insurance agents. The states in which
insurance agents operate require agents to obtain and maintain licenses to sell insurance products. In order to sell insurance products, the agents must be licensed by their resident state and by any other state in which they do business
and must comply with regulations regarding licensing, sales and marketing practices, premium collection and safeguarding, and other market conduct practices. In addition, in most states, Fidelity Life must appoint the agents and
agencies that sell our insurance products, and Efinancial and the agents that they work with must be appointed by all carriers for which they sell.

Consistent with various federal and state legal requirements, we monitor our agents that sell for Fidelity Life and Efinancial, and we monitor the agencies with which the independent distributors and independent agents work
in order to understand and evaluate the agencies’ training and general supervision programs relevant to regulatory compliance. For Efinancial’s call center agents using telephone sales, we periodically record and monitor the sales calls
in order to identify and correct potential regulatory compliance problems.

Financial Review

Fidelity Life is required to file detailed annual and quarterly financial reports with the insurance departments in the states in which we do business, and its business and accounts are subject to examination by such agencies at

any time. These examinations

14

generally are conducted under NAIC guidelines. Under the rules of these jurisdictions, insurance companies are examined periodically (generally every three to five years) by one or more of the supervisory agencies on behalf of the
states in which they do business.

Market Conduct Regulation

The  laws  and  regulations  governing  our  insurance  businesses  include  numerous  provisions  governing  the  marketplace  activities  of  insurers,  such  as  Fidelity  Life,  and  agencies,  such  as  Efinancial,  including  regulations
governing the form and content of disclosures to consumers, advertising, product replacement, sales and underwriting practices, complaint handling, and claims handling. State insurance regulators enforce compliance, in part, through
periodic market conduct examinations.

Insurance Holding Company Regulation

All states in which Fidelity Life conducts insurance business have enacted legislation that requires each insurance company in a holding company system to register with the insurance regulatory authority of its state of
domicile and to furnish that regulatory authority financial and other information concerning the operations of, and the interrelationships and transactions among, companies within its holding company system that may materially affect
the  operations,  management  or  financial  condition  of  the  insurers  within  the  system.  These  laws  and  regulations  also  regulate  transactions  between  insurance  companies  and  their  parents  and  affiliates.  Generally,  these  laws  and
regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer’s statutory surplus following any transaction with an affiliate be both reasonable in
relation to its outstanding liabilities and adequate to its financial needs. Statutory surplus is the excess of admitted assets over statutory liabilities. For certain types of agreements and transactions between an insurer and its affiliates,
these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer’s state of domicile. These laws and regulations also require the holding company system to
file an annual report identifying certain risks (“enterprise risks”) that, if not remedied, are likely to have a material adverse effect upon the financial condition of the insurer or its holding company system as a whole.

Dividend Limitations

As a holding company with no significant business operations of its own, Vericity, Inc. depends on intercompany dividends or other distributions from its subsidiaries as the principal source of cash to meet its obligations. The
ability of Fidelity Life to pay dividends to its corporate parent is limited under Illinois law. Such dividends may only be paid out of earned surplus (excluding unrealized capital gains), and no dividend may be paid that would reduce
Fidelity Life’s statutory surplus to less than the amount required to be maintained by Illinois law for the types of business transacted by Fidelity Life. All intercompany dividends must be reported to the Illinois Department of Insurance
prior to payment. In addition, Fidelity Life may not pay an “extraordinary” dividend or distribution until 30 days after the Illinois Director of Insurance (“the Director”) has received sufficient notice of the intended payment and has not
objected or has approved the payment within the 30-day period. An “extraordinary” dividend or distribution is defined under Illinois law as a dividend or distribution that, together with other dividends and distributions made within the
preceding 12 months, exceeds the greater of:

•

•

10% of the insurer’s statutory surplus as of the immediately prior year end; or

the statutory basis net income of the insurer for the prior year.

As a result of the payment of dividends in the amount of $5.0 million in the last twelve months, Fidelity Life’s remaining ordinary dividend capacity as of December 31, 2019 was $6.5 million. In connection with the approval
of the Conversion by the Director, we agreed, for a period of  twenty-four months following the completion of the Conversion, to (i) seek the prior approval of the Illinois  Department of Insurance for any declaration of an ordinary dividend by
Fidelity Life, and (ii) either maintain $20  million of the proceeds of the offering at Vericity, Inc. or use all or a portion of that $20 million to fund our operations. 

Efinancial is not subject to the above dividend restrictions that relate to Fidelity Life.

15

 
 
Change of Control

Illinois law requires advance approval by the Director of any direct or indirect change of control of an Illinois-domiciled insurer, such as Fidelity Life. In considering an application to acquire control of an insurer, the Director
generally will consider such factors as experience, competence, and the financial strength of the applicant, the integrity of the applicant’s Board of Directors and officers, the acquirer’s plans for the management and operation of the
insurer, and any anti-competitive effects that may result from the acquisition. Under Illinois law, there exists a presumption of “control” when an acquiring party acquires 10% or more of the voting securities of an insurance company or
of a company which itself controls an insurance company. Therefore, any person acquiring, directly or indirectly, 10% or more of our common stock would need the prior approval of the Director, or a determination from the Director
that  “control”  has  not  been  acquired.  Under  Section  59.1(6)(i)  of  the  Illinois  Insurance  Code,  no  person  or  a  group  of  persons  acting  in  concert  (other  than  the  Standby  Purchaser  in  the  Company’s  IPO),  may  acquire,  directly  or
indirectly, more than 5% of the capital stock of Vericity, Inc. for a period of five years from the effective date of the Conversion without the approval of the Director.

In addition, a person seeking to acquire, directly or indirectly, control of an insurance company is required in some states to make filings prior to completing an acquisition if the acquirer and the target insurance company and
their  affiliates  have  sufficiently  large  market  shares  in  particular  lines  of  insurance  in  those  states.  Approval  of  an  acquisition  may  not  be  required  in  these  states,  but  the  state  insurance  departments  could  take  action  to  impose
conditions on an acquisition that could delay or prevent its consummation.

Policy and Contract Reserve Sufficiency

Fidelity Life is required under Illinois law to conduct annual analyses of the sufficiency of its life insurance and annuity statutory reserves. In addition, other states in which Fidelity Life is licensed may have certain reserve
requirements that differ from those of Illinois. In each case, a qualified actuary must submit an opinion each year that states that the aggregate statutory reserves, when considered in light of the assets held with respect to such reserves,
make good and sufficient provision for the associated contractual obligations and related expenses of the insurer. If such an opinion cannot be provided, the affected insurer must set up additional reserves by moving funds from surplus.
Fidelity Life submitted these opinions without qualification as of December 31, 2019 to applicable insurance regulatory authorities.

Risk-Based Capital (RBC) Requirements

The NAIC has established a standard for assessing the solvency of insurance companies using a formula for determining each insurer’s RBC. The RBC model act provides that life insurance companies must submit an annual
RBC report to state regulators reporting their RBC based upon four categories of risk: asset risk, insurance risk, interest rate risk and business risk. For each category, the capital requirement is determined by applying factors to various
asset, premium and reserve items, with the factor being higher for those items with greater underlying risk and lower for less risky items. The formula is intended to be used by insurance regulators as an early warning tool to identify
possible weakly capitalized companies for purposes of initiating further regulatory action. Companies that do not maintain total adjusted risk-based capital in excess of 200% of the company’s authorized control level RBC may be
required to take specific actions at the direction of state insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2019 was well in excess of 200% of its authorized control level. See “Management’s Discussion and
Analysis of Financial Condition and Results of Operation—Risk-Based Capital.”

NAIC Ratios

The NAIC is a voluntary association of state insurance commissioners formed to discuss issues and formulate policy with respect to regulation, reporting and accounting of insurance companies. Although the NAIC has no
legislative authority and insurance companies are at all times subject to the laws of their respective domiciliary states, and to a lesser extent, other states in which they conduct business, the NAIC is influential in determining the form in
which such laws are enacted. Model insurance laws, regulations and guidelines have been promulgated by the NAIC as minimum standards by which state regulatory systems and regulations are measured.

16

The NAIC also has established a set of 12 financial ratios to assess the financial strength of insurance companies. The key financial ratios of the NAIC’s Insurance Regulatory Information System, or IRIS, which were
developed to assist insurance departments in overseeing the financial condition of insurance companies, are reviewed by experienced financial examiners of the NAIC and state insurance departments to select those companies that merit
highest priority in the allocation of the regulators’ resources. IRIS identifies these key financial ratios and specifies a range of “unusual values” for each ratio. The NAIC suggests that insurance companies that fall outside the “usual”
range in four or more financial ratios are those most likely to require analysis by state regulators. However, according to the NAIC, it may not be unusual for a financially sound company to have several ratios outside the “usual” range.
For the year ended December 31, 2019, Fidelity Life was within the “usual” range for all ratios.

Statutory Accounting Principles (SAP)

SAP  is  a  basis  of  accounting  developed  by  U.S.  insurance  regulators  to  monitor  and  regulate  the  solvency  of  insurance  companies.  In  developing  SAP,  insurance  regulators  were  primarily  concerned  with  evaluating  an
insurer’s ability to pay all its current and future obligations to policyholders. As a result, statutory accounting focuses on conservatively valuing the assets and liabilities of insurers, generally in accordance with standards specified by
the insurer’s domiciliary jurisdiction. Uniform statutory accounting practices are established by the NAIC and generally adopted by regulators in the various U.S. jurisdictions. These accounting principles differ somewhat from GAAP,
which are designed to measure a business on a going-concern basis. GAAP gives consideration to matching of revenue and expenses and, as a result, certain insurer expenses are capitalized when incurred and then amortized over the
life of the associated policies. The valuation of assets and liabilities under GAAP is based in part upon best estimate assumptions made by the insurer. Shareholders’ equity under GAAP represents both amounts currently available and
amounts expected to emerge over the life of the business. As a result, the values for assets, liabilities and equity reflected in financial statements prepared in accordance with GAAP may be different from those reflected in financial
statements prepared under SAP.

State insurance laws and regulations require Fidelity Life to file with state insurance departments publicly-available quarterly and annual financial statements, prepared in accordance with statutory guidelines that generally
follow NAIC uniform standards. State insurance laws require that the annual statutory financial statements be audited by an independent public accountant and that the audited statements be filed with the insurance departments in states
where the insurer transacts business.

State Insurance Guaranty Funds Laws

In  most  states,  there  is  a  requirement  that  life  insurers  doing  business  within  the  state  participate  in  a  guaranty  association,  which  is  organized  to  pay  contractual  benefits  owed  pursuant  to  insurance  policies  issued  by
impaired, insolvent or failed insurers. These associations levy assessments, up to prescribed limits, on all member insurers in a particular state on the basis of the proportionate share of the written premium in the state by member
insurers in the lines of business in which the impaired, insolvent or failed insurer is engaged. Some states permit member insurers to recover such paid assessments through full or partial premium tax offsets.

Life  insurance  company  insolvencies  or  failures  may  result  in  additional  guaranty  association  assessments  against  Fidelity  Life  in  the  future.  At  this  time,  we  are  not  aware  of  any  material  liabilities  for  guaranty  fund

assessments that apply to Fidelity Life with respect to impaired or insolvent insurers that are currently subject to insolvency proceedings.

Regulation of Investments

Fidelity  Life  is  subject  to  state  laws  and  regulations  that  require  diversification  of  its  investment  portfolios  and  limit  the  amount  of  investments  in  certain  asset  categories,  such  as  below-investment  grade  fixed-income
securities, equity real estate, mortgages, other equity investments, foreign investments and derivatives. Failure to comply with these laws and regulations would cause investments exceeding regulatory limitations to be treated as non-
admitted assets for purposes of measuring statutory surplus, and, in most instances, require divestiture.

Federal and State Legislative and Regulatory Changes

From time to time, various regulatory and legislative changes have been proposed for the insurance industry. Among the proposals that have in the past been or are at present being considered are the possible introduction of
federal regulation in addition to, or in lieu of, the current system of state regulation of insurers and proposals in various state legislatures (some of which proposals have been enacted) to conform portions of their insurance laws and
regulations to various model acts adopted by the NAIC. We are unable to predict whether any of these proposed laws and regulations will be adopted, the form in which any such laws and regulations would be adopted or the effect, if
any, these developments would have on our business, financial condition and results of operations.

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Other Laws and Regulations

USA Patriot Act and Similar Regulations

The USA Patriot Act of 2001, enacted in response to the terrorist attacks on September 11, 2001, contains anti-money laundering and financial transparency laws and mandates the implementation of various regulations
applicable to broker-dealers and other financial services companies, including insurance companies. The Patriot Act seeks to promote cooperation among financial institutions, regulators and law enforcement entities in identifying
parties that may be involved in terrorism or money laundering. The increased obligations of financial institutions to identify their customers, watch for and report suspicious transactions, respond to requests for information by regulatory
authorities and law enforcement agencies, and share information with other financial institutions, require the implementation and maintenance of internal practices, procedures and controls.

Privacy of Consumer Information

U.S.  federal  and  state  laws  and  regulations  require  financial  institutions,  including  insurance  companies,  to  protect  the  security  and  confidentiality  of  consumer  financial  information  and  to  notify  consumers  about  their
policies and practices relating to their collection and disclosure of consumer information and their policies relating to protecting the security and confidentiality of that information. Similarly, federal and state laws and regulations also
govern the disclosure and security of consumer health information. In particular, regulations promulgated by the U.S. Department of Health and Human Services regulate the disclosure and use of protected health information by health
insurers and others (including life insurers), the physical and procedural safeguards employed to protect the security of that information and the electronic transmission of such information.

Telephone and Email Solicitation Sales Regulations

The United States Congress, the Federal Communications Commission and various states have promulgated and enacted rules and laws that govern personal privacy, telephone and email solicitations and data privacy. There
are numerous state statutes and regulations governing phone and email solicitation activities that apply or may apply to us. For example, some states place restrictions on the methods and timing of telephone solicitation calls and require
that certain mandatory disclosures be made during the course of a call. We specifically train our retail call center sales agents to handle calls in an approved manner, and such compliance training is costly and time consuming. Federal
and state “Do Not Call” regulations must be followed for us to engage in telephone sales activities. We specifically train our agents and phone representatives to handle calls in an approved manner. In addition, the Federal Trade
Commission  has  promulgated  rules  in  response  to  the  CAN-SPAM  Act  of  2003  that  regulates  the  use  of  electronic  mail  in  commercial  contexts.  This  regulation  applies  to  all  electronic  mail  for  which  the  primary  purpose  is  the
commercial advertisement or promotion of a commercial product or service.

Federal Income Taxation

The U.S. Congress and state and local governments consider from time to time legislation that could increase or change the manner of taxing the products Fidelity Life sells and of calculating the amount of taxes paid by life

insurance companies or other corporations, including Fidelity Life. To the extent that any such legislation is enacted in the future, we could be adversely affected.

Item 1A. Risk Factors.

The recent outbreak of the novel coronavirus in many countries continues to adversely impact global commercial activity and has contributed to significant volatility in financial markets. The global and local impact of the
outbreak  and  governmental  response  has  been  rapidly  evolving.  There  may  be  disruption  in  global  and  local  supply  chains,  and  there  could  be  a  continued  adverse  impact  on  economic  and  market  conditions.  The  impact  to  both
employees and customers of the Company from the novel coronavirus presents material uncertainty and risk with respect to the Company’s performance and financial results. In addition to the factors described above, other factors
described herein that may affect market, economic and geopolitical conditions, and thereby adversely affect our business include, without limitation, economic slowdown in the U.S., changes in interest rates and/or a lack of availability
of credit in the U.S., commodity price volatility, changes in laws and/or regulations, and related uncertainty regarding government and regulatory policy.

Item 1B. Unresolved Staff Comments.

None

Item 2. Properties.

We  operate  from  three  locations  that  are  leased  from  unaffiliated  parties.  Vericity,  Inc.  and  Fidelity  Life  are  headquartered  in  Chicago,  Illinois  at  8700  W.  Bryn  Mawr  Avenue,  Suite  900S.  Efinancial  is  headquartered  in

Bellevue, Washington at 13810 Southeast

18

Eastgate Way, Suite 300. Efinancial has a call center in Chicago, Bellevue and Tempe. In total, the three locations can house in excess of 500 employees.

Item 3. Legal Proceedings.

We are, from time to time, involved in various legal proceedings in the ordinary course of business. While it is not possible to forecast the outcome of such legal proceedings, in light of existing insurance, reinsurance, and

established reserves, we believe that there is no individual case pending that is likely to have a material adverse effect on our financial condition or results of operations.

Item 4. Mine Safety Disclosures.

Non-Applicable

19

 
Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities.

PART II

Our common stock is listed on the NASDAQ Capital Market under the symbol “VERY.”

On November 6, 2019, the Company announced that its Board of Directors had declared a special one-time cash  distribution of $6.25 per share to common shareholders of record on November 21, 2019, that was paid on
December 6,   2019. The cash distribution totaled approximately $93 million. The cash distribution was declared after the completion of a capital needs assessment undertaken by Vericity, Inc.  management at the direction of the Board of
Directors, following the closing of the Company’s IPO. 

Since we are a holding company, our ability to pay cash dividends depends in large measure on our subsidiaries' ability to make distributions of cash or property to us. Illinois insurance laws restrict the amount of distributions
Fidelity Life can pay to us without the approval of the Director. See Management's Discussion and Analysis of Financial Condition and Results of Operations and Note 18 to our audited consolidated financial statements, which are
incorporated by reference in this Item 5. In connection with the approval of the Conversion by the Director, we agreed, for a period of  twenty-four months following the completion of the Conversion, to (i) seek the prior approval of the
Illinois  Department of Insurance for any declaration of an ordinary dividend by Fidelity Life, and (ii) either maintain $20  million of the proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million to fund our operations. 

As of March 27, 2020, the Company had 1,033 shareholders of record of common stock.

Use of IPO Proceeds

The Company completed its IPO on August 7, 2019, pursuant to a Form S-1 declared effective by the U.S Securities and Exchange Commission (SEC) on June 20, 2019 (File No. 333-231952). Below are further details of the

use of the IPO proceeds: Vericity, Inc. registered the sale of a maximum of 20,125,000 shares, of which 14,875,000 were sold in the IPO. Raymond James served as managing underwriter in the IPO.

•

•

•

•

•

•

•

The amount registered and the aggregate price of the offering amount was 20,125,000 and $201,250,000, respectively, and the amount sold and the aggregate price of the offering amount was 14,875,000 and
$148,750,000, respectively.

The common stock was registered pursuant to the Form S-1 described above.

The total offering expenses incurred in connection with the IPO were $15.9 million, including $4.0 million paid to the underwriters. Offering expenses of $11.9 million were comprised of $5.9 million in legal fees
and expenses, $2.6 million of actuarial fees and expenses, $1.8 million of printing and mailing, and $1.6 million of accounting fees and expenses.

On November 6, 2019, the Company announced that its Board of Directors had declared a special one-time cash  distribution of $6.25 per share to common shareholders of record on November 21, 2019, paid on
December 6,   2019. Based on the number of shares outstanding, the cash distribution was $93 million. The cash distribution was declared after the completion of a capital needs assessment undertaken by Vericity,
Inc.  management at the direction of the Board of Directors following the closing of the Company’s IPO. 

The net offering proceeds to Vericity, Inc. after deducting total offering expenses and the special one-time distribution are $39.8 million. 

Vericity, Inc. expects that any unallocated net proceeds from the offering will be used for general corporate purposes, including paying holding company expenses. 

Additionally, pursuant to an agreement with the Illinois Department of Insurance, at least $20 million of the proceeds of the offering will be used to fund the operations of Vericity, Inc.’s various subsidiaries. 

Item 6. Selected Financial Data.

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-K, the Company has elected to comply with certain scaled disclosure

reporting obligations, and therefore is not required to provide the information required by Item 301 of Regulation S-K.

20

 
 
 
 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Forward-Looking Statements

This Form 10-K contains “forward-looking” statements that are intended to enhance the reader’s ability to assess our future financial and business performance. Forward-looking statements include, but are not limited to,
statements that represent our beliefs concerning future operations, strategies, financial results or other developments, and contain words and phrases such as “may,” “expects,” “should,” “believes,” “anticipates,” “estimates,” “intends”
or similar expressions. In addition, statements that refer to our future financial performance, anticipated growth and trends in our business and in our industry and other characterizations of future events or circumstances are forward-
looking statements. Because these forward-looking statements are based on estimates and assumptions that are subject to significant business, economic and competitive uncertainties, many of which are beyond our control or are
subject to change, actual results could be materially different.

Consequently, such forward-looking statements should be regarded solely as our current plans, estimates and beliefs with respect to, among other things, future events and financial performance. Except as required under the

federal securities laws, we do not intend, and do not undertake, any obligation to update any forward-looking statements to reflect future events or circumstances after the date of such statements.

The forward-looking statements include, among other things, those items listed below:

•

•

•

•

•

•

•

•

•

•

•

•

•

future economic conditions in the markets in which we compete that could be less favorable than expected and could have impacts on demand for our products and services;

our ability to grow and develop our Agency business through expansion of retail call centers, online sales, wholesale operations and other areas of opportunity;

our ability to grow and develop our insurance business and successfully develop and market new products;

our ability to enter new markets successfully and capitalize on growth opportunities either through acquisitions or organically;

financial market conditions, including, but not limited to, changes in interest rates and the level and trends of stock market prices causing a reduction of net investment income or realized losses and reduction in the
value of our investment portfolios;

increased competition in our businesses, including the potential impacts of aggressive price competition by other insurance companies, payment of higher commissions to agents that could affect demand for our
insurance products and impact the ability to grow and retain agents in our Agency Segment and the entry of new competitors and the development of new products by new or existing competitors, resulting in a
reduction in the demand for our products and services;

the effect of legislative, judicial, economic, demographic and regulatory events in the jurisdictions where we do business;

the effect of challenges to our patents and other intellectual property;

costs, availability and collectability of reinsurance;

the potential impact on our reported net income that could result from the adoption of future accounting standards issued by the Financial Accounting Standards Board or other standard-setting bodies;

the inability to maintain or grow our strategic partnerships or our inability to realize the expected benefits from our relationship with the Standby Purchaser;

the inability to manage future growth and integration of our operations; and

changes in industry trends and financial strength ratings assigned by nationally recognized statistical rating organizations.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements and accompanying notes included in Item 8 of this Form 10-K. Some of
the information contained in this discussion and analysis and set forth elsewhere in this Form 10-K constitutes forward looking information that involves risks and uncertainties. You should review “Forward Looking Statements” for a
discussion of important factors that could cause actual results to differ materially from the results described, or implied by, the forward-looking statements contained herein.

Overview

We provide life insurance protection targeted to the middle American market. We believe there is a substantial unmet need for life insurance, particularly among domestic households with annual incomes of between $50,000

and $125,000, a market we refer to

21

 
 
 
 
 
 
 
 
 
 
 
 
 
as our target Middle Market. We differentiate our product and service offerings through innovative product design and sales processes, with an emphasis on rapidly issued products that are not medically underwritten at the time of sale.

We conduct our business through our two operating subsidiaries, Fidelity Life, an Illinois-domiciled life insurance company, and Efinancial, a call center-based insurance agency. Efinancial sells Fidelity Life products through
its own call center distribution platform, independent agents and other marketing organizations. Efinancial, in addition to offering Fidelity Life products, sells insurance products of unaffiliated carriers. We report our operating results in
three segments: Agency, Insurance and Corporate.

Agency Segment

This  segment  primarily  consists  of  the  operations  of  Efinancial.  Efinancial  is  a  call  center-based  insurance  agency  that  markets  life  insurance  for  Fidelity  Life  and  unaffiliated  insurance  companies.  Efinancial’s  primary
operations are conducted through employee agents from three call center locations, which we refer to as our retail channel. In addition, Efinancial operates as a wholesale agency, assisting independent agents that desire to work for the
carriers that Efinancial represents, which we refer to as our wholesale channel. Efinancial also generates insurance lead sales revenue through its eCoverage web presence. For the years ended December 31, 2019 and December 31,
2018, our Agency Segment revenue earned 78% and 81% through the retail channel, 8% and 3% through the wholesale channel, and 14% and 15% through insurance lead sales revenue, respectively.

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s employee agents utilize insurance sales leads to contact or be contacted by
potential customers and then work with the customers to complete the sales process, which can occur during the initial contact or within 24 to 48 hours for non-medically underwritten policies. In our wholesale channel, we subcontract
with our independent agents who sell through Efinancial’s contracts with its unaffiliated insurance carriers. In consideration for using our carrier contracts and services, we receive a portion of the commission earned by the independent
agent from the carrier.

Agency Segment expenses consist of marketing costs to acquire potential customers, salary and bonuses paid to our employee agents, salary and other costs of employees involved in managing the underwriting process for
our  insurance  applications,  sales  management,  agent  licensing,  training  and  compliance  costs.  Other  Agency  Segment  expenses  include  costs  associated  with  financial  and  administrative  employees,  facilities  rent,  and  information
technology.  After  payroll,  the  most  significant  Agency  Segment  expense  is  the  cost  of  acquiring  leads.  We  are  able  to  partially  offset  our  sales  leads  expense  through  advertising  revenues  from  individuals  who  click  on  specific
advertisements while viewing one of our web pages, and through the resale of leads that are not well suited for our call center. For years ended December 31, 2019 and December 31, 2018, these offsetting revenues were $6.3 million
and $7.6 million, respectively, which reduced our total agency expenses by approximately 11% and 13%, respectively. Our Agency Segment recognizes income (loss) to the extent that commissions and other revenue exceed (are less
than) our marketing and overhead costs for the period.

Insurance Segment

This segment consists of the operations of Fidelity Life. Fidelity Life underwrites primarily term life insurance through Efinancial and a diverse group of independent insurance distributors. Fidelity Life specializes in life

insurance products that can be issued immediately or within a short period following a sales call, using non-medical underwriting at the time of policy issuance.

Fidelity Life engages in the following business lines:

Core Life - Our Core Life insurance business is the primary business of the Insurance Segment. Core Life represents a significant portion of the insurance business written by Fidelity Life since it resumed independent

operations in 2005. Our Core Life business consists of in force policies that are considered to be of high strategic importance to Fidelity Life.

Non Core Life - Our Non Core Life business consists of: products that are currently being marketed but are not deemed to be of high strategic importance to the Company; in force policies from product lines introduced since

Fidelity Life resumed independent operations in 2005, but were subsequently discontinued; and an older annuity block of business that was not included in the Closed Block.

Closed Block - Our Closed Block represents all in force participating insurance policies of Fidelity Life. The Closed Block was established in connection with our 2007 reorganization into a mutual holding company structure
and represents all in-force participating insurance policies of Fidelity Life. Annuities and assumed life represents (i) our assumed life business, which consists of policies primarily written in the 1980s and early 1990s; (ii) our direct
annuity contracts, which consist of approximately 77 structured settlement contracts that remain from a group of contracts entered into in the late 1980s; and (iii) our assumed annuities, which consist of contract-holder deposits assumed
from a former affiliate under two coinsurance treaties entered into in 1991 and 1992. The 2019 demutualization of Members Mutual Holding Company had no impact on how the Closed Block is structured.   

22

We have not accepted new policies in these legacy lines since 2006 or prior, and these lines are considered to be in “run-off” with a declining number of policies in force each period. We recognize income on the Closed Block
and annuities and assumed life to the extent that premium revenues and net investment income exceed the benefit expenses and operating expenses (including paid and accrued policyholder dividends) of these lines of business. On the
two annuity lines, we recognize income (loss) to the extent that our net investment income earned exceeds (are less than) benefit expenses (direct annuities) and amounts credited on policy deposits (assumed annuities) and operating
expenses of the two lines.

Annuities and Assumed Life - We have assumed reinsurance commitments with respect to annuity contract-holder deposits and a block of life insurance contracts that were ceded by former affiliates of Fidelity Life. On
March 29, 2019, one of these former affiliates recaptured the majority of the assumed block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and
assumed life deposits are now largely in run off, with only minor amounts of new deposits each year. There are minimal remaining surrender charges associated with the assumed annuity contracts.

Our Insurance Segment revenues consist of net insurance premiums, net investment income, and net realized gains (losses) on investments. Our distributors consist of Efinancial and the independent insurance agencies that
we contract with to sell our insurance products to the customers (policyholders) who buy our insurance policies. We recognize premium revenue from our policyholders. We purchase reinsurance coverage to help manage the risk on our
insurance  policies  by  paying,  or  ceding,  a  portion  of  the  policyholder  premiums  to  the  reinsurance  companies.  Our  net  insurance  premiums  reflect  amounts  collected  from  policyholders,  plus  premiums  assumed  under  reinsurance
agreements less premiums ceded to reinsurance companies. Net investment income represents primarily interest income earned on fixed maturity security investments that we purchase with cash flows from our premium revenues. We
also realize gains and losses on sales of investment securities. These investments support our liability for policy reserves and provide the capital required to operate our insurance business. Capital requirements are primarily established
by regulatory authorities. See “Note 2—Investments” and “Business—Risk-Based Capital (RBC) Requirements.”

Insurance Segment expenses consist of benefits paid to policyholders or their beneficiaries under life insurance policies. Benefit expenses also include additions to the reserve for future policyholder benefits to recognize our
estimated future obligations under the policies. Benefit expenses are shown net of amounts ceded under our reinsurance contracts. Our Insurance Segment also incurs policy acquisition costs that consist of commissions paid to agents,
policy underwriting and issue costs and variable sales costs. A portion of these policy acquisition costs are deferred and expensed over the life of the insurance policies acquired during the period. In addition to policy acquisition costs,
we incur expenses that vary based on the number of contracts that we have in-force, or variable policy administrative costs. These variable costs consist of expenses paid to third-party administrators based on rates for each policy
administered. As the number of in-force policies increases, these expenses will increase. Conversely, when the number of in-force policies declines, variable policy expenses decline. Our insurance operations also incur overhead costs
for functional and administrative staff to support insurance operations, financial reporting and information technology. We recognize income (loss) on insurance operations to the extent that premium revenues, net investment income
and realized gains (losses) exceed (are less than) benefit expenses and general operating expenses for the period.

Corporate Segment

The results of this segment consist of net investment income and net realized investment gains (losses) earned on invested assets. We also include certain corporate expenses that are not allocated to our other segments,
including expenses of Vericity, Inc., board expenses, allocation of executive management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal controls. Our Corporate
Segment recognizes income (loss) to the extent that net investment income and net realized investment gains (losses) exceed (are less than) corporate expenses.

Factors Affecting Our Results

Strategic Goals and Financial Impact of Sales of Policies Produced by Efinancial

Using Efinancial, our controlled distribution platform, we have full vertical integration for the sale and issuance of life insurance policies and are able to gather end-to-end consumer data, extending from tracking data to
analyzing the characteristics of leads that generate successful marketing efforts to the associated underwriting and claims experience. Since we acquired Efinancial in 2009, we have made significant investments in the development of
our controlled distribution strategy for reaching our target market. By converting data we generate through our distribution platform into actionable insight using statistical analysis, we will seek to be more efficient in our acquisition
and use of leads, improve our call center placement ratios and strive to achieve overall profitability. However, the investments made in pursuit of this strategy, among other factors, have adversely affected our historical results of
operations.

Efinancial produced 86.8% and 93.6% of the direct policies written by Fidelity Life for the years ended December 31, 2019 and December 31, 2018, respectively. We plan to increase the number of policies sold through

Efinancial as we pursue our strategic plan

23

to further develop our controlled distribution platform and grow our book of business. However, sales of insurance policies through Efinancial immediately result in significantly higher consolidated expense recognition and lower
consolidated net income in comparison to Fidelity Life policies distributed through an unaffiliated entity. GAAP requires that we immediately expense that portion of our policy acquisition costs for policies placed through Efinancial
that cannot be directly tied to the placement of a policy. As a result of this immediate expense recognition of the majority of policy acquisition costs of our sales through Efinancial, we incur a net loss in the first year on each policy sold
through Efinancial. To the extent we are successful in increasing our premium writings through Efinancial over each of the next several years or more, we expect that the impact of recognizing a majority of Efinancial commissions as a
current expense will, among other factors, continue to adversely affect our results of operations and contribute to our continuing to incur consolidated net losses and a reduction to our consolidated equity in each such year as we seek to
implement our distribution strategy. Over the long term and assuming that our products perform consistent with our assumptions, once we have developed a sustainable book of business and our expected growth through Efinancial has
leveled, we expect that revenues from policy renewals may begin to offset the immediate expense recognition resulting from writing new policies through Efinancial. See “Critical Accounting Policies—Deferred Policy Acquisition
Costs (DAC)” and “Results of Operations—Analysis of Segment Results—Corporate Segment—Intercompany Eliminations.”

Accuracy of Our Pricing Assumptions

In order for our insurance operations to be profitable, we must achieve product experience consistent with our pricing assumptions. We price our products using a number of assumptions that are designed to support the

desired level of profitability. Our operating results will be affected by variances between our pricing assumptions and our actual experience. The key pricing assumptions made are:

•

•

•

•

Investment Returns. We earn income on the investments held to support reserves and capital requirements. The amount of net investment income that we recognize will vary depending on the amount of invested
assets that we own, the types of investments we own, the interest rates earned and amount of dividends received on our investments. If the actual amount of net investment income earned is less than projected, our
products may not generate the desired level of profitability.

Persistency Experience. Many of the non-medically underwritten products that we issue have a limited amount of insurance industry information to use in developing policy lapse rates. We are developing our own
historical experience as to expected lapse rates for these products and reflect our emerging experience in our pricing. If actual policy lapse rates exceed the lapse rates assumed in pricing our products, we may
receive lower premium revenues and may not receive enough premium to cover all of our acquisition costs for the policy.

Mortality Experience.  We  use  our  historical  experience  combined  with  experience  projections  from  our  reinsurance  partners  to  develop  our  assumptions  for  the  level,  frequency  and  pattern  of  future  claims
experience. In our Insurance Segment, we principally issue non-medically underwritten products through underwriting processes that generally have limited recent company and industry experience; therefore, their
performance may be less reliable and subject to greater variance than products underwritten through processes with more established industry experience.

Operating Expenses. Our level of operating expenses affects our reported net income (loss). Our general operating expenses include expenses that vary based on the growth in our revenues and expenses that are
fixed regardless of revenue growth. As discussed above, we have experienced operating losses principally because our operating expenses and corporate overhead exceed our revenues, and our inability to defer a
majority of our commission expense on policies produced by our affiliated agency, Efinancial.

Efinancial Commission Financing

Beginning in the fourth quarter of 2017, Fidelity Life changed the commission structure related to Efinancial’s sale of the RAPIDecision® Life to pay annual level commissions over the life of the product instead of heaped,
or first-year-only commissions. This change reduced Fidelity Life’s surplus strain associated with issuing RAPIDecision® Life business by spreading its statutory commission expenses over the life of the policy instead of incurring it
all in the policy year of issue. In order to help provide liquidity for Efinancial through the receipt of larger first-year-only commissions, Fidelity Life and Efinancial entered into a financing arrangement with Hannover Life under which,
on a monthly basis, Hannover Life advances to Efinancial amounts approximately equal to the first-year-only commissions on Fidelity Life RAPIDecision® Life business sold through Efinancial. In exchange, Efinancial assigns to
Hannover Life its right to all future levelized commission payments on that business due from Fidelity Life, and Fidelity Life pays to Hannover Life the level commissions over the life of the contract. Our arrangement with Hannover
Life allows us to finance up to $27.5 million of commission expense. Efinancial’s ability to receive advances under this arrangement will terminate when the aggregate amount advanced under the arrangement equals or exceeds $27.5
million. As of December 31, 2019, we had net advances of $19.1 million under this arrangement.

24

 
 
 
 
Recapture of Assumed Life Business

Under an agreement with Protective Life Insurance Company (Protective Life), the successor to a former affiliate of Fidelity Life, Fidelity Life had assumed a portion of risk on a group of life insurance contracts primarily
written in the 1980s and early 1990s. On March 29, 2019, Protective Life and Fidelity Life agreed that Protective Life would recapture the majority of this assumed life block of business, thereby relieving Fidelity Life from further
liability under the recaptured business (except for obligations incurred prior to the recapture effective date). Under the recapture agreement, Fidelity Life paid Protective Life an amount equal to the assumed carried reserves, and in turn,
Fidelity Life will receive payment from its reinsurers of this business for their portion of the related ceded reserves. We recognized a $2.2 million gain from this transaction in 2019.

Critical Accounting Policies

Our critical accounting policies are described in Note 1—Basis of Presentation and Summary of Significant Accounting Policies to our consolidated financial statements included elsewhere in this Form 10-K. The accounting
policies discussed in this section are those that we consider to be the most critical to an understanding of our consolidated financial statements. The preparation of the consolidated financial statements in conformity with GAAP requires
management to use judgment in making estimates and assumptions that affect reported amounts of assets, liabilities, revenues, expenses and related disclosures. We regularly evaluate our estimates and judgments based on historical
experience, market indicators and other relevant factors and circumstances. Actual results may differ from these estimates under different assumptions or conditions and may affect our financial position and results of operations.

Valuation of Fixed Maturity Securities and Equity Securities

Our fixed maturity securities are classified as “available-for-sale” securities, which are carried at fair value on the balance sheet. Fair value represents the price that would be received to sell an asset in an orderly transaction
between market participants on the measurement date. For investments that are not actively traded, the determination of fair value requires us to make a significant number of assumptions and judgments. Fair value determinations
include  consideration  of  both  observable  and  unobservable  inputs.  Observable  inputs  reflect  market  data  obtained  from  independent  sources,  while  unobservable  inputs  reflect  our  view  of  market  assumptions  in  the  absence  of
observable market information. Security pricing is applied using a hierarchy approach.

Level 1—Unadjusted quoted prices for identical assets in active markets the Company can access.

Level 2—This level includes fixed maturity securities priced principally by independent pricing services using observable inputs other than Level 1 prices, such as quoted prices for similar instruments in active markets;
quoted prices for identical or similar instruments in inactive markets; and model-derived valuations for which all significant inputs are observable market data. Level 2 instruments include most corporate debt securities and
U.S. government and agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by observable market data.

Level 3—Fair values are derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include less liquid securities for which significant inputs are unobservable in the
market, such as structured securities with complex features that require significant management assumptions or estimation in the fair value measurement. Level 3 hierarchy requires the use of observable market data when
available.

At December 31, 2019 and December 31, 2018, the estimated fair value of our fixed maturities, short-term investments and equity securities by fair value hierarchy was as follows:

$

$

Fair Value of Investments as of December 31, 2019
(dollars in thousands)

Level 1

Level 2

Level 3

36,858 

$

11%  

311,836 

$

89%  

Level 1

Level 2

Level 3

Fair Value of Investments as of December 31, 2018
(dollars in thousands)

6,460 

$

2%  

291,353 

$

94%  

25

1,215 

$

0%  

13,695 

$

4%  

Total Fair
Value

Total Fair
Value

349,909 

100%

311,508 

100%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Level 1 securities include principally exchange traded funds that are valued based on quoted market prices for identical assets.

All of the fair values of our fixed maturity and equity securities within Level 2 are based on prices obtained from independent pricing services. All of our prices for each security are generally sourced from multiple pricing
vendors, and a vendor hierarchy is maintained by asset type and region of the world, based on historical pricing experience and vendor expertise. We ultimately use the price from the pricing service highest in the vendor hierarchy based
on the respective asset type and region. For fixed maturity securities that do not trade on a daily basis, the pricing services prepare estimates of fair value measurements using their pricing applications which incorporate a variety of
inputs including, but not limited to, benchmark yields, reported trades, broker/dealer quotes, issuer spreads, and U.S. Treasury curves. Specifically, for asset-backed securities, key inputs include prepayment and default projections
based on past performance of the underlying collateral and current market data. Securities with validated quotes from pricing services are reflected within Level 2 of the fair value hierarchy, as they generally are based on observable
pricing for similar assets or other market significant observable inputs.

Level 3 fair value classification consists of investments in structured securities where the fair value of the security is determined by a pricing service using internal pricing models where one or more of the significant inputs is
unobservable in the marketplace, or there is a single broker/dealer quote. The fair value of a broker-quoted asset is based solely on the receipt of an updated quote from a single market maker or a broker-dealer recognized as a market
participant. The Company does not adjust broker quotes when used as the fair value measurement for an asset.

If we believe the pricing information received from third-party pricing services is not reflective of market activity or other inputs observable in the market, we may challenge the price through a formal process with the pricing
service.  Historically,  we  have  not  challenged  or  updated  the  prices  provided  by  third-party  pricing  services.  However,  any  such  updates  by  a  pricing  service  to  be  more  consistent  with  the  presented  market  observations,  or  any
adjustments made by us to prices provided by third-party pricing services, would be reflected in the balance sheet for the current period.

When the inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on the lowest level input that is significant to the fair value

measurement in its entirety. Thus, a Level 3 fair value measurement may include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3).

Other-Than-Temporary Impairments on Available-For-Sale Securities

Securities that are classified as available-for-sale are subject to market declines below amortized cost (a gross unrealized loss position). When a gross unrealized loss position occurs, the security is considered impaired.
Quarterly or when necessary, we review each impaired security to identify whether the impairment may be other-than-temporary impairment (“OTTI”) and require the recognition of an impairment loss in the current period earnings.
Indication of OTTI includes potential credit deterioration whether due to ratings downgrades, unexpected price variances, and/or other company or industry specific concerns. A number of factors are considered in determining whether
or not a decline in a specific security is other-than-temporary, including our current intention or need to sell the security or an indication that a credit loss exists. An impairment loss will be recorded if our intention is to sell an impaired
security or it is considered to be more likely than not that we will be required to sell the security.

Our review of our available-for-sale securities for impairment includes an analysis of impaired securities in terms of severity and/or age of the gross unrealized loss. Additionally, we consider a wide range of factors about the
issuer of the security and use our best judgment in evaluating the cause of the decline in the estimated fair value of the security and in assessing the likelihood for near-term recovery. Inherent in our evaluation of the security are
assumptions and estimates about the operations of the issuer and its future earnings potential that includes the evaluation of the financial condition and expected near-term and long-term prospects of the issuer, collateral position, the
relevant industry conditions and trends, and whether expected cash flows will be sufficient to recover the entire amortized cost basis of the security.

The credit loss component of fixed maturity security impairment is calculated as the difference between amortized cost of the security and the present value of the expected cash flows of the security. The present value is
determined using the best estimate of cash flows discounted at the effective rate implicit to the security at the date of purchase or prior impairment. The methodology and assumptions for estimating the cash flows vary depending on the
type of security. For mortgage-backed and asset-backed securities, cash flow estimates, including prepayment assumptions, are based on data from widely accepted third-party sources or internal estimates. In addition to prepayment
assumptions, cash flow estimates vary based on assumptions regarding the underlying collateral characteristics, expectations of delinquency and default rates, and structural support, including subordination and guarantees. If the present
value of the modeled expected cash flows equals or exceeds the amortized cost of a security, no credit loss exists and the security is considered to be temporarily impaired. If the present value of the expected cash flows is less than
amortized cost, the security is determined to be other-than-temporarily impaired for credit reasons and is recognized as an OTTI loss in earnings. The portion of the OTTI that is not considered a credit loss, is recognized as OTTI in
accumulated comprehensive income.

26

There was OTTI on fixed maturity securities in the amount of $41 thousand and $0 for the years ended December 31, 2019 and December 31, 2018, respectively.

Mortgage Loans

Our mortgage loans are held on commercial real estate and are stated at the aggregate unpaid principal balances, net of any write-downs and valuation allowances. We identify loans for evaluation of impairment primarily
based on the collection experience of each loan. Mortgage loans are considered impaired when, based on current information and events, it is probable that we will be unable to collect principal or interest amounts according to the
contractual  terms  of  the  loan  agreement.  Impairment  is  measured  on  a  loan  by  loan  basis  based  on  the  present  value  of  expected  future  cash  flows  discounted  at  the  loan’s  effective  interest  rate  or  the  fair  value  of  the  collateral.
Impairments are included in net realized investment gains (losses) in the Consolidated Statements of Operations.

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended for mortgage loans that are in default or when full and timely collection of

principal and interest payments is not probable. Mortgage loans are considered past due when full principal or interest payments have not been received according to contractual terms.

At December 31, 2019 and December 31, 2018, there was a valuation allowance of $0.1 million and $0.2 million, respectively.

Deferred Policy Acquisition Costs (DAC)

For our Insurance Segment, the costs of acquiring new business are deferred to the extent that they are directly related to the successful acquisition of insurance contracts. Deferred acquisition costs include commissions paid
in the first policy year that are in excess of the ultimate renewal commissions payable on the policy. For any of our policies for which we do not pay renewal commissions, the deferred acquisition costs (at the segment level) include all
commissions paid in the first year. For policies for which we pay levelized commissions over the life of the policy, we expense the first-year commission and therefore do not defer any other commission expense. We also defer costs
associated with policy underwriting and issuance related to the successful acquisition of insurance contracts. Non-deferred first year acquisition costs that are expensed as incurred include expenses that do not meet the definition of a
deferrable cost, which includes the acquisition costs incurred on insurance applications that do not result in an in-force policy (unsuccessful efforts).

The amortization of DAC for traditional life insurance products is determined as a level proportion of premium based on actuarial methods and assumptions about mortality, morbidity, lapse rates, expenses, and future yield
on related investments, established by us at the time the policy is issued. GAAP requires that assumptions for these types of products not be modified while the policy is outstanding. Amortization is adjusted each period to reflect policy
lapse or termination rates compared to anticipated experience. Accordingly, acceleration of DAC amortization could occur if policies terminate earlier than originally assumed. We establish the assumptions used to determine DAC
amortization based on estimates using Company experience and other relevant information that is used to price the products. We monitor our actual experience and will update the actuarial factors applied to future policy issues if
warranted. The selection of actuarial assumptions requires considerable judgment and has inherent uncertainty. Should actual policy lapse experience be higher than that assumed during a reporting period, we will amortize our DAC
balance faster and report lower net income.

We evaluate the recoverability of our DAC asset as part of our premium deficiency testing. If a premium deficiency exists, we reduce DAC by the amount of the deficiency through a charge to current period earnings (loss). If
the deficiency is more than the recognized DAC balance, we reduce the DAC balance to zero and increase the reserve for future policy benefits by the excess with a corresponding charge to current period earnings (loss). See “Future
Policy Benefit Reserves” below for more information on premium deficiency testing.

Our consolidated DAC will be lower relative to other insurance companies that utilize unaffiliated distributors. GAAP does not permit the deferral of commission revenues paid to Efinancial, our affiliated agency, in excess of
those expenses actually incurred by Efinancial in the placement of the policy. Because we are focused on increasing insurance premium volume through Efinancial, our operating results will reflect higher current period expenses and
lower current reported net income. Therefore, in consolidation, the first-year commission acquisition costs (“Commission DAC”) recorded in our Insurance Segment is reduced to reflect the elimination of that portion of Commission
DAC that results from expenses of Efinancial that cannot be directly tied to the successful placement of a policy. The amount of eliminated Commission DAC is charged to current expense, and acquisition cost DAC is recorded at a
reduced amount, which represents the amount of Commission DAC that is eligible for deferral. As a result of recognizing a majority of expenses for the Efinancial sales immediately, we will recognize a charge against our consolidated
earnings (loss) and consolidated equity in the amount of such expenses for the period in which they are incurred. See “Results of Operations—Analysis of Segment Results—Corporate Segment—Intercompany Eliminations.”

27

Future Policy Benefit Reserves

We calculate and maintain reserves for estimated future claims payments to policyholders using actuarial assumptions in accordance with industry practice and GAAP. Many factors affect these reserves, including mortality

trends, policy persistency and investment returns. We establish our reserves based on estimates, assumptions and our analysis of historical experience.

The calculation of future policy reserves requires the use of significant judgment and is inherently uncertain. If our actual experience differs from the experience assumed in establishing our reserves, the impact of these
differences is reflected in the results of operations in each period. If actual claims are higher than assumed claims experience, our reported income (loss) will be reduced (increased) for the periods in which this experience occurs. If
actual policy lapses are higher than that assumed, our future policy benefit reserves will be reduced for the period in which this experience occurs.

The primary reserve method that is used in calculation of our future policy benefit reserves is the net level premium method. The net level premium method requires that the future policy benefit reserves are accrued as a level
proportion of the premium paid by the policyholder. In applying this method, we use a number of actuarial assumptions that represent management’s best estimate at the time the contract was issued with the addition of a margin for
adverse deviation. Actuarial assumptions include estimates of morbidity, mortality, policy persistency, discount rates and expenses over the life of the contracts.

A premium deficiency exists if the discounted present value of future gross premiums is not sufficient to cover anticipated future cash outflows. To assess the adequacy of our benefit reserves, we annually perform premium
deficiency testing for each of our lines of business using best estimate assumptions as of the date of the test without provision for adverse deviation. If benefit reserves minus the DAC asset are less than the present value of future cash
flows on the line of business, then first the DAC asset will be reduced. If reducing the DAC asset down to zero is still not sufficient to eliminate the premium deficiency, then benefit reserves will be increased. Recognizing a premium
deficiency will reduce our reported net income or increase our reported loss, for the period.

In connection with our premium deficiency testing on our most significant business lines, we performed sensitivity analyses on our Core Life, Non-Core Life, Closed Block, and annuities and assumed life business lines to
capture the effect that certain key assumptions have on expected future cash flows, and the impact of those assumptions on the adequacy of DAC balances and GAAP benefit reserves. The sensitivity tests are performed independently,
without consideration for any correlation among the key assumptions.

We performed the following sensitivity tests as of September 30, 2019:

•

•

•

future lapse assumptions increased by a multiplicative factor of 1.05,

future mortality increased by a multiplicative factor of 1.05 for all life blocks,

future investment yield assumptions were lowered by 50 basis points.

Under all tests described above, the DAC was still recoverable on the Core Life, Non-Core Life, and assumed life lines of business. For the annuities line, there is no remaining DAC due to the age of the contracts. As such,
these sensitivity runs tested the adequacy of the benefit reserves for this line. For the annuities line, a drop in investment yield of 50 basis points would result in a required reserve increase of $0.3 million, while for the mortality scenario
and the lapse scenario there would be no impact to benefit reserves.

Because of one-time activity in the Closed Block resulting from large number of policies hitting their annual increasing scale premium period after their 20 year level period expired in December 2019, the September 30, 2019
Closed Block premium deficiency testing had materially different results from testing done at a December 31, 2019 valuation date.  At September 30, 2019, the DAC was still recoverable in the Closed Block on both the baseline test
and the three sensitivity tests noted above.  At December 31, 2019, premium deficiency testing resulted in the Closed Block having a DAC reduction of $4.8 million.  This would be the same value regardless of the sensitivity tests
above, because any changes to mortality, investment yield, or expenses would result in dividend changes of an offsetting amount and would not change the amount of DAC reduction. 

Intangible Assets

Intangible assets include trade names, internet domain sites, software and contract-based assets composed of future renewal commissions, distribution agreements, and non-compete agreements. These intangible assets, with

the exception of trade names, are amortized over their expected useful lives based on the expected pattern of benefit of the asset.

We amortize the domain site intangible assets on a straight-line basis over a useful life of ten years and software intangible assets are amortized over a useful life of four years using an accelerated amortization method.

Contract-based intangible assets are amortized on a straight-line basis over a useful life of primarily five years, with the exception of some distribution contracts where the

28

 
 
 
 
 
amortization period is seven years. Trade names are not amortized as they have been determined to have indefinite useful lives. Trade names are tested at least annually for impairment using expected future cash flows.

The determination of the estimated fair value and estimated useful lives of intangible assets require the exercise of considerable management judgment. If the actual useful life is less than that assumed or the pattern of

benefits is shorter than that used in developing the initial estimates, we could write down the carrying value of intangible assets and reduce our reported income, or increase our reported loss.

Interim  impairment  testing  may  be  performed  when  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  the  intangible  assets  may  not  be  recoverable.  Amortizable  intangible  assets  are  tested  for
impairment based on undiscounted cash flows, which requires the use of estimates and judgment, and, if impaired, are written down to fair value based on discounted cash flows. For years ended December 31, 2019 and December 31,
2018, we have not recorded an impairment of intangible assets.

Commission Revenue Recognition

We recognize commission revenue from the sale of insurance products by Efinancial. We recognize revenue at the time that the insurance policy is issued by the insurance company and accepted by the customer, which we
call policy placement. In addition, as a result of the implementation of Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 606”), effective January 1, 2019, we record as
Efinancial revenue, the full amount of first year commission expected to be paid on the sale of insurance products and any renewal commission to be paid on such products. Prior to the implementation of ASU 606, for the year ended
December 31, 2018, we recognized the full amount of first year commission when the policy was placed and the renewal commissions were recognized when received. See “Note 1—Summary of Significant Accounting Policies—
Revenue Recognition” in the accompanying consolidated financial statements included in this Form 10-K. The commission payment terms of each carrier vary according to the contract that we have with the carrier. Some carriers will
advance  a  portion  of  the  premium  at  policy  placement.  Other  carriers  pay  the  commission  as  they  collect  and  earn  the  policy  premiums.  We  record  a  commission  receivable  at  policy  placement,  net  of  any  advances  received.  We
establish a provision for commission revenue that, based on experience, will ultimately not be earned due to the customer discontinuing the underlying insurance policy. Our Agency Segment results include revenue from third-party
agencies and from Fidelity Life. The revenues from Fidelity Life sales are eliminated in consolidation.

Income Taxes

Under applicable Federal income tax guidance, the taxation of life insurance companies is subject to special rules not applicable to other (non-life) companies. Accordingly, we have to consider the implications of these

different tax rules in accounting for income tax expense, as separately applicable to our life and non-life subgroups of companies.

We record federal income tax expense in our Consolidated Statements of Operations based on pre-tax income as determined using GAAP accounting. The timing of the recognition of certain income and expense items for
GAAP accounting can differ from the timing of recognition of the same income and expense items in our federal tax returns. The timing of recognition in the federal tax return is based on tax laws and regulations. As a result, the annual
tax expense reflected in our Consolidated Statements of Operations is different than that reported in the tax returns.

We  account  for  income  taxes  under  the  asset  and  liability  method,  which  requires  the  recognition  of  deferred  taxes  for  temporary  differences  between  the  financial  statement  and  tax  return  basis  of  assets  and  liabilities.
Deferred tax assets generally represent items that can be used as a tax deduction or credit in future years for which we have already recorded the tax benefit in our income statement. Deferred tax liabilities generally represent tax
expense recognized in our financial statements for which payment has been deferred or expenditures for which we have already taken a deduction in our tax return but have not yet been recognized in our financial statements. Under
GAAP, we are required to evaluate the recoverability of our deferred tax assets and establish a valuation allowance if necessary, to reduce our deferred tax assets to an amount that is more likely than not to be realized. Significant
judgment is required in determining whether valuation allowances should be established, as well as the amount of such allowances. To the extent that we are required to establish an additional valuation allowance against deferred
income tax assets, the amount of such valuation allowance would generally be charged against our net income for the period in which that valuation allowance is established.

We establish or adjust valuation allowances for deferred tax assets when we estimate that it is more likely than not that future taxable income will be insufficient to realize the value of the deferred tax asset.  We evaluate all
significant available positive and negative evidence as part of our analysis. Negative evidence includes the existence of losses in recent years. Positive evidence includes the forecast of future taxable income and tax-planning strategies
that would result in the realization of deferred tax assets. The underlying assumptions we use in forecasting future taxable income require significant judgment and take into account our recent performance. The ultimate realization of
deferred tax assets depends on the generation of future taxable income during the periods in which temporary differences are deductible or creditable. If actual experience differs from these estimates and assumptions, the

29

recognized deferred tax asset value may not be fully realized, resulting in an increase to income tax expense in our results of operations.

As of December 31, 2019, we had a 100% valuation allowance recorded against the deferred tax assets related to the non-life subgroup of our tax return because we determined that it is more likely than not that these assets
will not be recoverable. The recording of the valuation allowance increases our federal income tax expense which in turn reduces our reported net income or increases our net loss as applicable. Our recorded net deferred tax asset is
shown in the following table. The balances for each period are shown based on the life/non-life portions of the consolidated federal tax returns and in total.

(dollars in thousands)
Deferred Tax Asset
Total deferred tax assets
Total deferred tax liabilities
Net deferred tax asset (liability) before
   valuation allowance
Valuation allowance
Deferred income tax asset (liability)

Life

December 31, 2019
Non-Life

Total

Life

December 31, 2018
Non-Life

Total

  $

  $

  $

54,697 
45,257 

  $

23,517 
7,861 

9,440 
— 
9,440 

15,656 
(15,656)  

  $

— 

  $

  $

78,214 
53,118 

25,096 
(15,656)  
9,440 

  $

  $

49,874 
39,211 

  $

18,271 
6,787 

10,663 
— 
10,663 

11,484 
(11,484)  

  $

— 

  $

68,145 
45,998 

22,147 
(11,484)
10,663

Due to the valuation allowance on the non-life subgroup, the effective income tax rate reflected on our Consolidated Statements of Operations will vary depending on the portion of our pretax income (loss) that results from
our life subgroup and the portion from our non-life subgroup. With the current full valuation allowance, the current tax benefit related to our non-life subgroup is limited. We continue to record tax expense (benefit) related to the pretax
income (loss) of our life subgroup.

Principal Revenue & Expense Items

Revenues

Our primary revenue sources are life insurance premiums, commissions, net investment income, net realized investment gains (losses), insurance lead sales and other income.

Net Premiums

Net premiums consist of direct life insurance premiums due and collected from our policyholders on in-force insurance policies and premiums collected on assumed life reinsurance contracts, less reinsurance premiums paid
to reinsurers. Direct premiums are recorded in our Insurance Segment and classified as first year premiums when they relate to the first calendar year coverage period. Premiums for policies outside their first calendar year are called
renewal premiums.

Earned Commission  

Earned commission revenue consists of amounts received and due from insurance carriers on policies sold by Efinancial and is recorded in our Agency Segment. However, the commission revenue from sales of Fidelity Life

policies is eliminated in our Consolidated Statements of Operations because Efinancial and Fidelity Life are affiliated.

Net Investment Income

Net investment income consists of income generated from our investment portfolio and is recorded net of related expenses incurred to manage our investments. Net investment income primarily consists of interest income
earned on fixed maturity investments and dividends earned on our equity holdings, net of related expenses incurred to manage our investments. Net investment income earned on assets required to support insurance reserves, annuity
deposits and related regulatory capital requirements is allocated to our Insurance Segment. Any other net investment income is recorded in the Corporate Segment.

Net Realized Investment Gains (Losses)

Net realized investment gains (losses) result from sales of investment securities and OTTI for estimated credit losses of fixed income investments.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Insurance Lead Sales

In our Agency Segment, insurance lead sales revenue consists of (i) click-through revenues we generate when leads click through to our webpages to access information about life insurance options sponsored by another

company and (ii) data revenues we generate through the sale of information regarding leads.

Other Income

For our Insurance Segment, other income primarily consists of cost of insurance charges on universal life contracts.

Benefits and Expenses

This  category  consists  of  benefits  to  policyholders,  which  include  policyholder  dividends  and  policyholder  dividend  obligations  (PDO),  interest  credited  to  policyholder  and  contract-holder  balances,  general  operating

expenses and amortization of DAC.

Life, Annuity and Health Claim Benefits

Benefit expenses are recorded in our Insurance Segment. Benefit expenses include claims paid or payable on in-force insurance policies, as well as the change in our reserves for future policy benefits during the period.

Benefit expenses are reduced by amounts ceded to reinsurance companies with whom we contract to share policy risks.

Interest Credited to Policyholder Account Balances

The interest credited primarily relates to amounts that contract-holders earn on any contract-holder deposits from our assumed annuity contracts and other amounts left on deposit with us. Our universal life policies and
assumed annuity contracts require Fidelity Life to periodically establish the crediting rate to be paid on policyholder and contract-holder deposits. All current assumed annuity contracts are credited with interest at the minimum interest
rate guaranteed in the contract. Interest credited relates solely to our Insurance Segment.

Operating Costs and Expenses

Operating expenses are incurred by all of our segments. The operating expenses of our Insurance Segment include policy acquisition costs in excess of amounts that qualify for deferral, ceding commissions received on ceded
reinsurance in excess of amounts deferred, variable policy administration costs, general overhead and administration costs, and insurance premium taxes and assessments paid to various states. Agency Segment expenses consist of
compensation paid to employee sales agents, costs of insurance sales leads (marketing), costs of sales management and support activities, agent licensing expenses and general overhead and administration expenses. The expenses of the
Corporate  Segment  include  allocation  of  a  portion  of  the  compensation  of  senior  executives  related  to  corporate  activities,  Board  of  Director  expenses  related  to  corporate  business,  and  other  operating  costs  considered  to  be  of  a
corporate nature and not directly related to either of our other business segments. Overhead and administrative expenses of the segments include employee costs (salaries, bonuses and benefits), office rent, information technology and
costs of third-party administrators and other contractors.

Amortization of Deferred Policy Acquisition Costs

DAC amortization represents the actuarially determined reduction in the DAC asset for the period. The amount of acquisition cost amortization recognized each period is based on actual factors established when the insurance

contracts were written.

31

 
Results of Operations

The major components of operating revenues, benefits and expenses and net (loss) income are as follows:

Vericity, Inc. Consolidated Results of Operations

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net realized investment gains (losses)
Other than temporary impairment
Earned commissions
Insurance lead sales
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs
Other expenses

Total benefits and expenses

(Loss) income from operations before income tax
Income tax (benefit) expense

Net (loss) income

For the Years Ended
December 31,

2019

2018

  $

  $

94,370    $
16,076   
691   
(41)  
17,688   
6,229   
287   
135,300   

61,851   
3,199   
76,953   
13,410   
83   
155,496   
(20,196)  
(872)  
(19,324)   $

88,573 
15,101 
(967)

13,404 
7,633 
236 
123,980 

56,556 
3,598 
68,353 
11,506 
164 
140,177 
(16,197)
(2,350)
(13,847)

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Total Revenues

For the year ended December 31, 2019, total revenues were $135.3 million compared to $124.0 million for the year ended December 31, 2018. This increase of $11.3 million primarily resulted from higher net insurance

premiums and earned commissions.

Benefits and Expenses

For the year ended December 31, 2019, total benefits and expenses were $155.5 million compared to $140.2 million for the year ended December 31, 2018. This increase of $15.3 million includes increases in operating costs
and expenses of $8.6 million primarily due to costs related to accelerated vesting of incentive compensation related to the completion of the IPO and other enterprise initiatives. In addition, there were increases in net life insurance
benefits and amortization of deferred policy acquisition costs.

Loss from Operations Before Income Taxes

For the year ended December 31, 2019, we had a loss before taxes of $20.2 million compared to a loss before taxes of $16.2 million for the year ended December 31, 2018. This increased loss of $4.0 million was primarily

due to increases in operating expenses and claim benefits, partially offset by higher net insurance premiums and earned commissions.

Income Taxes

For the year ended December 31, 2019, our income tax benefit was $0.9 million compared to an income tax benefit of $2.4 million for the year ended December 31, 2018. The decrease of $1.5 million reflects decreased net
loss attributable to the life sub-group offset by an increase in net loss attributable to the non-life sub-group which has a full valuation allowance. See “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Critical Accounting Policies—Income Taxes.”

32

 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Analysis of Segment Results

Reconciliation of Segment Results to Consolidated Results

The following analysis reconciles the reported segment results to the Vericity, Inc. total consolidated results. The main difference is the intercompany eliminations.

(dollars in thousands)
(Loss) before income taxes by segment

Agency
Insurance
Corporate
Eliminations

(Loss) income from operations before income tax

Income tax (benefit) expense

Net (loss) income

Agency Segment

The results of our Agency Segment were as follows:

(dollars in thousands)
Revenues

Earned commissions
Insurance lead sales
Total revenues

Expenses

Operating costs and expenses
Amortization of intangible assets

Total expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2019

2018

(7,089)   $
(1,155)  
(7,985)  
(3,967)  
(20,196)  
(872)  
(19,324)   $

For the Years Ended
December 31,

2019

2018

39,359    $
6,262   
45,621   

52,627   
83   
52,710   
(7,089)   $

(759)
(629)
(4,765)
(10,044)
(16,197)
(2,350)
(13,847)

42,261 
7,633 
49,894 

50,489 
164 
50,653 
(759)

  $

  $

  $

  $

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Earned Commissions

For the year ended December 31, 2019, earned commissions were $39.4 million compared to $42.3 million for the year ended December 31, 2018. This decrease of $2.9 million resulted from lower sales in our retail channel,

which was primarily due to shift in business mix to more guaranteed issue products and lower agent headcount, partially offset by growth in our wholesale channel.

Insurance Lead Sales

For the year ended December 31, 2019, insurance lead sales were $6.3 million compared to $7.6 million for the year ended December 31, 2018. This decrease of $1.3 million was primarily due to a management decision to

reduce external lead sales and maximize retail channel sales.

Operating Costs and Expenses

For the year ended December 31, 2019, general operating expenses were $52.6 million compared to $50.5 million for the year ended December 31, 2018. This increase of $2.1 million was due to a $2.7 million increase in
overhead expenses, primarily due to $0.9 million of accelerated vesting of incentive compensation related to the completion of the IPO and increases in non-agent staff costs. This increase was partially offset by lower variable cost of
sales of $0.6 million, which was mainly driven by lower retail earned commissions.

33

 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Net (Loss) Income

For the year ended December 31, 2019, the Agency Segment incurred a net loss of $7.1 million compared to a net loss of $0.8 million for the year ended December 31, 2018. This increase in net loss of $6.3 million was the

result of lower earned commissions, lower lead sales revenue, and higher general operating expenses.

Insurance Segment

The results of our Insurance Segment were as follows:

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net realized investment gains (losses)
Other than temporary impairment
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2019

2018

  $

94,370    $
15,278   
645   
(41)  
254   
110,506   

61,851   
3,199   
28,358   
18,253   
111,661   

  $

(1,155)   $

88,573 
15,197 
(967)
— 
236 
103,039 

56,556 
3,598 
27,486 
16,028 
103,668 
(629)

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Net Insurance Premiums

For the year ended December 31, 2019, net insurance premiums were $94.4 million compared to $88.6 million for the year ended December 31, 2018. This increase of $5.8 million was primarily due to growth in our Core
lines of $11.2 million, mainly driven by increases in LifeTime Benefit Term (LBT) and RAPIDecision® Life and $1.2 million increase in our Non-Core lines. These increases were partially offset by decreases in Closed Block of $4.8
million and assumed life and annuities of $1.8 million.  

Net Investment Income

See “Note 2—Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K. 

Net Realized Investment Gains (Losses)

See “Note 2—Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K. 

 Life, Annuity and Health Claim Benefits

For the year ended December 31, 2019, life, annuity and health claim benefits were $61.9 million compared with $56.6 million for the year ended December 31, 2018. This increase of $5.3 million was mainly attributable to
an increase of $8.1 million in net claim benefits resulting from $9.6 million higher claim activity on certain Core and Non-Core products and $0.1 million in annuities and assumed life, partially offset by a decrease of $1.6 million in
Closed Block. Change in benefit reserves decreased $2.8 million primarily related to $4.3 million decrease in assumed life resulting from the recapture of the majority of an assumed life block of business and $2.0 million decrease in
Closed Block. This decrease was partially offset by growth in our Core and Non-Core lines of $3.3 million.

34

 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest Credited to Policyholder Account Balances

For the year ended December 31, 2019, interest credited was $3.2 million compared to $3.6 million for the year ended December 31, 2018. This decrease of $0.4 million was due to lower interest credited on assumed fixed

annuity contract-holder account balances.

Operating Costs and Expenses

For the year ended December 31, 2019, general operating expenses were $28.4 million compared to $27.5 million for the year ended December 31, 2018. This increase of $0.9 million was mainly due to $1.8 million of

accelerated vesting of incentive compensation related to the completion of the IPO, partially offset by a decrease in non-deferrable acquisition costs.  

Amortization of Deferred Policy Acquisition Costs

For the year ended December 31, 2019, amortization of deferred acquisition costs was $18.3 million compared to $16.0 million for the year ended December 31, 2018. This increase of $2.3 million reflects an increase in our

Core and Non-Core lines of $3.0 million partially offset by $0.7 million decrease in Closed Block, primarily due to lapses.

Net (Loss) Income

For the year ended December 31, 2019, net loss was $1.2 million compared to net loss of $0.6 million for the year ended December 31, 2018. The increase in net loss of $0.6 million resulted primarily from higher life and

annuity benefits and amortization of DAC, partially offset by an increase in net insurance premiums and net realized investment gains (losses).

Closed Block

The Closed Block was formed as of October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future net cash flows of the Closed Block are available only for purposes of
paying benefits, expenses and dividends of the Closed Block and are not available to the Company, except for an amount of additional funding that was established at inception. The additional funding was designed to protect the block
against future adverse experience, and if the funding is not required for that purpose, it is subject to reversion to the Company in the future. Any reversion of Closed Block assets to the Company must be approved by the Illinois
Department of Insurance. See “Note 8—Closed Block” in the Notes to the Consolidated Financial Statements included in this Form 10-K. The Closed Block is included in our Insurance Segment.

The maximum future earnings to be recognized from Closed Block assets and liabilities represent the estimated future Closed Block profits that will accrue to the Company and is calculated as the excess of Closed Block
liabilities over Closed Block assets. Included in Closed Block assets at December 31, 2019 and December 31, 2018 are $9.9 million and $9.6 million, respectively, of additional Closed Block funding, plus accrued interest, that is
eligible for reversion to the Company if not needed to fund Closed Block experience.

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block which is referred to as the “actuarial calculation.” The actuarial calculation projected the anticipated future cash
flows of the Closed Block as established at the initial funding. We compare the actual results of the Closed Block to expected results from the actuarial calculation as part of the annual assessment of the current level of policyholder
dividends.  The  assessment  of  policyholder  dividends  includes  projections  of  future  experience  of  the  Closed  Block  policies  and  the  investment  experience  of  the  Closed  Block  assets.  The  review  of  Closed  Block  experience  also
includes consideration of whether policyholder dividend obligations should be recorded to reflect favorable Closed Block experience that has not yet been reflected in the dividend scales. The recorded policyholder dividend obligations
at December 31, 2019 and December 31, 2018 totaled $11.5 million and $9.4 million, respectively, and consisted of favorable policy experience on the Closed Block policies ($9.1 million and $8.7 million, respectively) and unrealized
gains on the Closed Block fixed maturity security portfolio holdings ($2.4 million and $0.7 million, respectively).

The block where there are no dividends expected had a significant number of policies issued in December 1999 which had level premiums for the first 20 durations, followed by premiums which increased significantly in
duration 21 as the premiums from that point forward go to an annually increasing scale. The approximate increase in premiums going from the 20th to the 21st duration is 1300%. Direct policies are a mixture of annual, semi-annual,
quarterly, and monthly premium payment modes, whereas ceded policies are all annual premium mode.  Therefore, both direct and ceded premiums increased significantly in 2019 on the Closed Block compared to the prior year as this
group of policies ended their level term with larger impacts effecting ceded premiums more than direct premiums as a result of these modal differences.

35

 
Corporate Segment

The results of the Corporate Segment are as follows:

(dollars in thousands)
Revenues

Net investment income
Net realized investment (losses) gains

Total revenue

Expenses

Operating costs and expenses

Total expenses

(Loss) income from operations before income tax

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Net Loss

For the Years Ended
December 31,

2019

2018

  $

  $

1,166    $
46   
1,212   

9,197   
9,197   
(7,985)   $

290 
— 
290 

5,055 
5,055 
(4,765)

The  net  loss  for  the  year  ended  December  31,  2019  increased  $3.2  million  to  $8.0  million  from  a  net  loss  of  $4.8  million  for  the  year  ended  December  31,  2018.  The  increase  in  the  net  loss  is  primarily  related  to  the
completion of the IPO and includes $3.2 million of accelerated vesting of incentive compensation and additional expenses associated with being a public company, offset by an increase in net investment income from investments held
with proceeds from the IPO.

Intercompany Eliminations

The impact of the eliminations for intercompany transactions primarily consists of the sales by our Agency Segment of life products of our Insurance Segment. The eliminations represent the amounts required to eliminate the
intercompany transactions as recorded in our segment results, and in particular, to eliminate any intersegment profits resulting from such transactions. Our segment results follow the accounting principles and methods applicable to each
segment as if the intercompany transactions were with unaffiliated organizations:

Revenue—our Agency Segment recognizes all commission revenue earned in the year the policy goes in force at the carrier.

Expense—our Insurance Segment recognizes the first-year commission as a policy acquisition cost, in proportion to the premiums earned from providing insurance coverage throughout the first year that the policy is in force.
In  addition,  our  Insurance  Segment  defers  the  amount  by  which  the  first-year  commission  acquisition  costs  exceed  the  ultimate  renewal  commission  and  records  this  amount  as  deferred  acquisition  cost  that  is  amortized  over  the
expected life of the policy.

36

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
Viewed at the segment level, because of the timing difference between the Agency Segment’s immediate recognition of commission revenue and the Insurance Segment’s deferral and amortization of the commission expense
over the expected life of the policy, all else being equal, the sale of a policy through our Agency Segment results in an intersegment profit in an amount equal to the difference between the commission paid and the related amortization
expense. However, in consolidation, two impacts occur. First, the intercompany revenue recognized by our Agency Segment and the related deferred acquisition expense recorded by our Insurance Segment are eliminated. Second, we
record deferred acquisition costs equal to that portion of Commission DAC that can be tied directly to Efinancial’s expenses incurred in the successful placement of a policy. Therefore, in consolidation, the Commission DAC recorded
in our Insurance Segment is effectively reduced to reflect the elimination of that portion of Commission DAC that results from Efinancial expenses that cannot be directly tied to the successful placement of a policy. The amount of
eliminated Commission DAC, which represents a majority of the Commission DAC, is charged to current expense, and acquisition cost DAC is recorded at a reduced amount, which represents the amount of Commission DAC that is
eligible for deferral under GAAP. See “Critical Accounting Policies—Deferred Policy Acquisition Costs (DAC)” and “Factors Affecting our Results—Strategic Goals and Financial Impact of Sales of Policies Produced by Efinancial”
for more information. The results of these elimination entries were as follows:

(dollars in thousands)
Revenues

Net investment income
Earned commissions
Total revenues

Expenses

Commission expense
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2019

2018

  $

  $

(368)   $

(21,671)  
(22,039)  

(13,859)  
630   
(4,843)  
(18,072)  
(3,967)   $

(386)
(28,857)
(29,243)

(14,805)
128 
(4,522)
(19,199)
(10,044)

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

For the year ended December 31, 2019, intercompany eliminations resulted in a $4.0 million reduction in pre-tax income compared to a $10.0 million reduction in pre-tax income for the year ended December 31, 2018. This

decrease of $6.0 million was mainly due to a lower volume of sales of Fidelity Life policies by Efinancial in 2019 compared to 2018.

Investments

Investment Returns

We invest our available cash and funds that support our regulatory capital, surplus requirements and policy reserves in investment securities that are included in our Insurance and Corporate Segments. We earn income on
these investments in the form of interest on fixed maturity securities (bonds and mortgage loans) and dividends (from equity holdings). Net investment income is recorded net of investment related expenses as revenue. The amount of
net investment income that we recognize will vary depending on the amount of invested assets that we own, the types of investments we own, the interest rates earned and amount of dividends received on our investments.

Gains  and  losses  on  sales  of  investments  are  classified  as  net  realized  investment  gains  (losses)  and  are  recorded  as  revenue.  Capital  appreciation  and  depreciation  caused  by  changes  in  the  market  value  of  investments
classified as “available-for-sale” is recorded in accumulated other comprehensive income. The amount of investment gains and losses that we recognize depends on the amount of and the types of invested assets we own and the market
conditions related to those investments. Our cash needs can vary from time to time and could require that we sell invested assets to fund cash needs.

Investment Guidelines

Our investment strategy and guidelines are developed by management and approved by the investment committee of Fidelity Life’s Board of Directors. Our investment strategy related to our Insurance Segment is designed to
maintain a well-diversified, high quality fixed income portfolio that will provide adequate levels of net investment income and liquidity to meet our policyholder obligations under our life insurance policies and our assumed annuity
deposits. To help maintain liquidity, we establish the duration of invested assets within a tolerance to the policy liability duration. The investments of our Insurance Segment are managed with an emphasis on current income within
quality and diversification constraints. The focus is on book yield of the fixed income portfolio as the anticipated portfolio yield is a key element used in pricing our insurance products and establishing policyholder crediting rates on
our annuity contracts.

37

 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
We  apply  our  overall  investment  strategy  and  guidelines  on  a  consolidated  basis  for  purposes  of  monitoring  compliance  with  our  overall  guidelines.  Almost  all  of  our  investments  are  owned  by  Fidelity  Life  and  are

maintained in compliance with insurance regulations. Critical guidelines of our investment plan include:

•

•

•

•

Asset concentration guidelines that limit the amount that we hold in any one issuer of securities,

Asset quality guidelines applied on a portfolio basis and for individual issues that establish a minimum asset quality standard for portfolios and establish minimum asset quality standards for investment purchases
and investment holdings,

Liquidity guidelines that limit the amount of illiquid assets that can be held at any time, and

Diversification guidelines that limit the exposure at any time to the total portfolio by investment sectors.

Our investment portfolios are all managed by third-party investment managers that specialize in insurance company asset management and in particular these managers are selected based upon their expertise in the particular
asset  classes  that  we  own.  We  contract  with  an  investment  management  firm  to  provide  overall  assistance  with  oversight  of  our  portfolio  managers,  evaluation  of  investment  performance  and  assistance  with  development  and
implementation of our investment strategy. This investment management firm reports to our Chief Financial Officer and to the Investment Committee of Fidelity Life’s Board of Directors. On a quarterly basis, or more frequently if
circumstances require, we review the performance of all portfolios and portfolio managers with the Investment Committee.

The following table shows the distribution of the fixed maturity securities classified as available-for-sale by quality rating, using the rating assigned by Standard & Poor’s (S&P), a nationally recognized statistical rating
organization. For securities where the S&P rating is not available (not rated), the National Association of Insurance Commissioners (NAIC) rating is used. Over the periods presented, we have maintained a consistent weighted average
bond quality rating of “A.” The percentage allocation of total investment grade securities has increased to 98.2% at December 31, 2019 from 93.9% at December 31, 2018 due to the S&P ratings on certain new securities acquired in our
portfolio of distressed residential mortgage-backed securities.

(dollars in thousands)
S&P Rating
AAA
AA
A
BBB
Not rated

Total investment grade

BB
B
CCC
D
Not rated

Total below investment grade

Total

December 31, 2019

December 31, 2018

  $

  $

93,137 
47,217 
94,776 
60,277 
13,443 
308,850 
3,455 
1,707 
727 
7 
175 
6,071 
314,921 

29.7%   $
15.0%  
30.1%  
19.1%  
4.3%  
98.2%  
1.1%  
0.5%  
0.2%  
— 
— 
1.8%  
100.0%   $

80,606 
40,583 
93,214 
57,599 
16,076 
288,078 
11,896 
4,802 
1,802 
8 
— 
18,508 
306,586 

26.3%
13.2%
30.4%
18.8%
5.2%
93.9%
3.9%
1.6%
0.6%
— 
— 
6.1%
100.0%

The following table sets forth the maturity profile of our debt securities at December 31, 2019 and December 31, 2018. Expected maturities could differ from contractual maturities because borrowers may have the right to

call or prepay obligations, with or without penalty.

(dollars in thousands)
Due in one year or less
Due in one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity
   date-primarily mortgage and asset-
   backed securities
Total debt securities

December 31, 2019

December 31, 2018

  $

Amortized
Cost

10,746 
37,668 
23,760 
97,506 

%
3.7%
12.8%
8.1%
33.1%

  $

Estimated
Fair Value

10,839 
39,506 
25,695 
112,115 

%
3.4%
12.5%
8.2%
35.6%

  $

Amortized
Cost

7,395 
53,759 
41,125 
85,398 

%
2.4%
17.7%
13.5%
28.1%

  $

Estimated
Fair Value

7,434 
54,239 
40,866 
88,461 

%
2.4%
17.7%
13.3%
28.9%

124,722 
294,402 

42.3%
100.0%  

  $

126,766 
314,921 

40.3%
100.0%  

  $

116,626 
304,303 

38.3%
100.0%

  $

115,586 
306,586 

37.7%
100.0%

  $

38

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Every quarter, we review all investments where the market value is less than the carrying value to ascertain if the impairment of the security’s value is OTTI. The quarterly review is targeted to focus on securities with larger
impairments and that have been in an impaired status for longer periods of time. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Polices—Other-Than-Temporary
Impairments on Available-For-Sale Securities”.

Net Investment Income

One key measure of our net investment income is the book yield on our holdings of fixed maturity securities classified as available-for-sale, which holdings totaled $314.9 million and $306.6 million, and represented 77.2%
and 83.3% of our invested assets, as of December 31, 2019 and December 31, 2018, respectively. Book yield is the effective interest rate, before investment expenses, that we earn on these investments. Book yield is calculated as the
percent of net investment income to the average amortized cost of the underlying investments for the period. For the years ended December 31, 2019 and December 31, 2018, our book yield on fixed maturity securities available-for-sale
was 4.2% and 4.3% for the years ended December 31, 2019 and December 31, 2018, respectively.

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Interest Credited to Policyholder Account Balances

Included with the future policy benefits is the liability for contract-holder deposits on deferred annuity contracts assumed through two reinsurance agreements effective in 1991 and 1992 and certain other policy funds left on

deposit with the Company. The aggregate liability for deposits is as follows:

(dollars in thousands)
Annuity contract-holder deposits - assumed
Dividends left on deposit
Other
Total

Ending
Balance

  $

  $

78,296 
7,609 
1,612 
87,517 

  $

  $

December 31, 2019
Year to
Date
Interest
Credited

2,965 
195 
39 
3,199 

Average
Credit
Rate
3.8%
2.6%
2.4%
3.7%

December 31, 2018
Year to
Date
Interest
Credited

Ending
Balance

  $

  $

83,299 
8,147 
1,605 
93,051 

  $

  $

3,353 
207 
38 
3,598 

Average
Credit
Rate
4.0%
2.6%
2.3%
3.8%

The liability for deferred annuity deposits represents the contract-holder account balances. Due to the declines in market interest rates and the book yield on our investment portfolio, we credit interest on all contract-holder

deposit liabilities at contractual rates that are currently at the minimum rate allowed by the contract or by state regulations.

Our Insurance Segment realizes operating profit from the excess of our book yield realized on fixed maturity securities that support our contract-holder deposits over the amount of interest that we credit to the contract-holder.
We refer to this operating profit as the “spread” we earn on contract-holder deposits. Our book yields on fixed maturity investments have declined in recent periods due to current market conditions. If book yields continue to decline, the
amount of spread between the interest earned and credited will be reduced.

Net Realized Investment Gains (Losses)

Net realized investment gains (losses) are subject to general economic trends and in particular correlate generally with movements in the major equity market indexes. The amounts classified as realized gains and losses in our
Consolidated Statements of Operations include amounts realized from sales of investments, mark-to-market adjustments on investments classified as trading securities, equity holdings and investments that use the equity method of
accounting (limited partnership interests) and other-than-temporary impairments of individual securities related to credit impairments.

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Unrealized Holding Gains (Losses)

We also record capital appreciation/depreciation on our available-for-sale fixed maturity securities. At December 31, 2019 and December 31, 2018, we had Accumulated Other Comprehensive Income (Loss) from mark-to-

market adjustment of our available-for-sale fixed income securities totaling $11.1 million and $10.2 million (net of federal income taxes and reserve), respectively.

See “Note 13 – Accumulated Other Comprehensive Income (Loss)” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Position

At December 31, 2019, we had total assets of $721.8 million compared to total assets at December 31, 2018 of $655.0 million, an increase of $66.8 million. The invested asset base increased $39.8 million primarily due to
short-term investment increase of $29.8 million related to cash received from the completion of the IPO and increase in market value changes of $18.3 million, partially offset by net sales of invested assets. In addition, the commissions
and agent balances receivable increased by $9.4 million, primarily resulting from the adoption of the Revenue Recognition accounting standard effective January 1, 2019 (see “Note 1–Summary of Significant Accounting Policies –
Accounting  Standards  Adopted”  in  the  Notes  to  the  Consolidated  Financial  Statements  included  in  this  Form  10-K).  Cash  and  cash  equivalents  increased  $16.9  million  primarily  related  to  cash  from  the  IPO,  partially  offset  by
operations and timing of claim payments and collection of reinsurance recoverables. In addition to the above items, Other assets increased $4.8 million primarily due to an increase in due premium and internally developed software,
partially  offset  by  costs  incurred  in  prior  years  related  to  the  IPO,  previously  classified  in  Other  assets  and  now  included  in  Additional  paid-in  capital.  This  increase  was  partially  offset  by  a  $3.7  million  decrease  in  Reinsurance
recoverables, as a result of a $4.8 million decrease in ceded policy and claim reserves, offset by an increase of $1.1 million related to timing of settlements of reinsurance recoverables. In addition, Deferred income taxes decreased $1.2
million due to changes related to investment market gains, partially offset by a deferred income tax benefit.

At December 31, 2019, we had total liabilities of $509.4 million compared to total liabilities of $482.8 million at December 31, 2018, an increase of $26.6 million. Future policy benefits and claims increased $15.4 million,
primarily due to a $39.6 million increase in Core and Non-Core lines due to growth and maturity of the underlying blocks of business, offset by a decrease of $18.7 million in the Closed Block and a $5.5 million decrease in annuities
and assumed life, primarily related to the recapture of the majority of an assumed life block of business. Reinsurance liabilities and payables increased $9.2 million, primarily due to timing of reinsurance settlements. Debt increased
$7.2 million related to additional net borrowings under our commission financing agreement with Hannover Life. Policyholder dividend obligations related to the Closed Block increased $2.1 million, primarily related to changes in the
market value of invested assets. Offsetting these increases were changes in Policyholder account balances, which decreased by $5.5 million, largely due to annuity payments and Other liabilities of $1.1 million, primarily related to
changes in operating accruals.

At December 31, 2019, total equity increased to $212.4 million from $172.2 million at December 31, 2018. This increase in equity of $40.2 million consists of $39.8 million increase as a result of the IPO and a net gain in other
comprehensive income for the period of $11.1 million, which was primarily due to unrealized net gains on our fixed maturity available-for-sale securities portfolio, net of taxes. Retained earnings decreased by net loss of $19.3 million for
the year ended December 31, 2019, partially offset by an increase of $8.6 million related to the Revenue Recognition accounting standard adoption. (See “Note 1 – Summary of Significant Accounting Policies – Accounting Standards
Adopted” in the Notes to the Consolidated Financial Statements included in this Form 10-K).

Liquidity and Capital Resources

Our principal sources of funds are from premium revenues, commission revenues, net investment income and proceeds from the sale and maturity of investments. The Company’s primary uses of funds are for payment of life
policy benefits, contract-holder withdrawals on assumed annuity contracts, new business acquisition costs for our insurance operations (i.e., commissions, underwriting and issue costs), cost of sales for Agency operations (i.e., agent
compensation, purchased lead and lead generation costs), general operating expenses and purchases of investments. Our investment portfolio is structured to provide funds periodically over time, through net investment income and
maturities, to provide for the payment of policy benefits and contract-holder withdrawals.

Under our commission financing arrangement with Hannover Life, Fidelity Life is able to pay level annual commissions instead of first-year-only commissions to Efinancial for sales of RAPIDecision® Life policies, and
Hannover  Life  advances  to  Efinancial  amounts  approximately  equal  to  first-year-only  commissions  for  sales  of  those  policies.  This  arrangement  reduces  Fidelity  Life’s  surplus  strain  associated  with  issuing  RAPIDecision®  Life
business while helping to provide liquidity for Efinancial through the receipt of larger first-year-only commissions. We are able to obtain advances up to $27.5 million under our arrangement with Hannover Life. As of December 31,
2019, we had net advances of $19.1 million under this arrangement.

We are a member of the Federal Home Loan Bank of Chicago (the “FHLBC”). As a member, we are able to borrow on a collateralized basis from the FHLBC. We own FHLBC common stock with a book value of $0.1
million, which allows us to borrow up to $2.3 million. Interest on borrowed funds is charged at variable rates established from time to time by the FHLBC based on the interest rate option selected at the time of the borrowing. There
have been no borrowings under this facility.

Fidelity Life’s ability to pay dividends to Vericity Holdings, Inc. (VHI) is limited by the insurance laws of the State of Illinois. All shareholder dividends are subject to notice filings with the Illinois Director of Insurance. The
maximum amount of dividends that can be paid by Illinois life insurance companies to shareholders without 30 days prior notice to the Illinois Director of Insurance is the greater of (i) statutory net income for the preceding year or
(ii) 10% of statutory surplus as of the preceding year-end. Under Illinois insurance statutes, dividends may be paid only from surplus, excluding unrealized appreciation in value of investments, without prior approval. Dividends in
excess of these amounts require advance approval of the Illinois Director of Insurance. There are no limitations on the amount of dividends that Efinancial can pay.

40

During the years ended 2019 and 2018, the Board of Directors of Fidelity Life approved the payment of $5.0 million and $7.0 million, respectively, in dividends to VHI. The dividends provided operating funds to VHI to
support corporate operations and initiatives. Following the Conversion, Fidelity Life has agreed not to pay any common stock dividends without the approval of a majority of the company designees. In connection with the approval of
the Conversion by the Illinois Director of Insurance, we agreed, for a period of twenty-four months following the completion of the offerings, to seek the prior approval of the Illinois Department of Insurance for any declaration of an
ordinary dividend by Fidelity Life.

Fidelity Life is a party to various services and cost sharing agreements with VHI and Efinancial pursuant to which certain costs and expenses incurred by VHI and Efinancial on behalf of Fidelity Life are allocated to Fidelity

Life and reimbursed to the entity incurring the expense.

We have experienced net negative cash flows in 2019 and in most prior periods due to continued growth in sales of our life insurance products and in our Agency operations and through continued net withdrawals on assumed

annuity contract-holder deposits. Our annuity deposits are in run-off because we do not market annuity contracts to generate annuity deposits to offset the withdrawal activity on in-force contracts.

Cash uses in our Insurance Segment result in negative operating cash flows related to sales of new insurance policies because:

•

•

•

Policy acquisition costs (consisting of agent commissions, policy underwriting and issue costs) exceed the amount of first year premium received from the policyholder,

Depending on the product sold, a portion or all of the agent’s commission may be paid as a cash advance to the agent and most of the underwriting and policy issue costs are paid at the time the initial policy is
issued, whereas the premiums may be paid throughout the policy year, and

Amounts due from reinsurers to reimburse claims paid are usually paid at some date after the claim has been paid.

The resulting negative first year cash flows from sales of new policies is partially offset by positive cash flows from insurance policy renewals. The continued sales growth in our Insurance operations has resulted in a net cash

decrease from operations. Cash flows from reinsurance collections will vary from period to period based on claims activity.

Our Corporate Segment experienced negative cash flows as a result of the payment of allocated overhead expenses.

Cash flows from investing activities includes our fixed maturity securities and equity holdings that are classified as available-for-sale securities. Period to period, the cash flows associated with the changes in these portfolios

will vary between cash sources and cash uses depending on portfolio trading due to investment market conditions and other factors.

Cash flows from financing activities primarily consists of the assumed annuity contract-holder deposits. The annuity liabilities are reducing each period due to cash withdrawals by contract-holders on this block of annuities

that were primarily written in the late 1980s. Cash deposits to these annuity contracts are minimal compared to cash withdrawal activity. Also included in financing cash flows are net proceeds from our commission financing program.

Cash Flows

(dollars in thousands)
Consolidated Summary of Cash Flows
Net cash (used) provided by operating activities
Net cash (used) provided by investing activities
Net cash provided (used) by financing activities
Net increase (decrease) in cash and cash equivalents

41

For the Years Ended
December 31,

2019

2018

  $

  $

(2,790)   $
(25,615)  
45,263   
16,858    $

4,203 
2,540 
2,475 
9,218

 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
For the year ended December 31, 2019, we had a net increase in cash of $16.9 million compared to net increase of $9.2 million for the year ended December 31, 2018. Cash from operating activities decreased by $7.0 million
mainly due to higher premium volume offset by higher general operating expenses. Cash from investing activity decreased primarily due to net purchases of short-term investments from  IPO  proceeds. Cash  provided  by  financing
activities increased due to net proceeds from the completion of the IPO.

Risk-Based Capital

Fidelity  Life  is  subject  to  regulatory  guidelines  related  to  the  ratio  of  its  capital  level  compared  to  its  RBC  level  as  determined  by  formulas  adopted  by  state  insurance  departments  and  applicable  to  all  life  insurance
companies. A company’s “authorized control level RBC” is a measure of the amount of capital appropriate for an insurance company to support its overall business operations in light of its size, growth and risk profile. RBC standards
are used by regulators to determine appropriate regulatory actions for insurers that show signs of weak or deteriorating conditions. Companies that do not maintain total adjusted RBC in excess of 200% of the company’s authorized
control level RBC may be required to take specific actions at the direction of state insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2019 and 2018 was well in excess of 200% of its authorized control level. See
“Business—Regulation—Risk-Based Capital (RBC) Requirements.”

Due to the continued growth in Fidelity Life’s sales of new insurance policies and the dividends to VHI ($5.0 million in 2019 and $7.0 million in 2018 to provide working capital), Fidelity Life’s statutory surplus has been
declining.  The  accounting  principles  applicable  to  regulatory  reporting  require  that  insurance  companies  expense  all  policy  acquisition  costs  as  incurred.  Acquisition  expenses  attributable  to  Fidelity  Life’s  increasing  new  business
growth have resulted in net losses being reported for regulatory reporting purposes. Regulatory accounting principles allow limited recognition of the future benefits of deferred tax assets. Accordingly, we recognize no income tax
benefit that would offset our operating losses for regulatory reporting purposes.

Fidelity Life is also subject to the model regulation entitled “Valuation of Life Insurance Policies” commonly known as “Regulation XXX.” This regulation requires life insurance companies that issue insurance policies with
level  premium  guarantees  to  carry  reserves  that  can  greatly  exceed  the  amount  that  the  insurance  company  believes  is  necessary  to  reflect  its  liability  for  future  claims  payments.  Such  reserves  are  sometimes  referred  to  as  “non-
economic  reserves.”  Many  insurance  companies  use  reinsurance,  financing,  formation  of  captive  reinsurers  and  other  reserve  financing  transactions  to  reduce  the  regulatory  capital  needs  under  Regulation  XXX.  Generally,  these
solutions have only been available to carriers with much larger amounts of affected liabilities than Fidelity Life. To mitigate the future impact on regulatory capital from Regulation XXX and help stabilize our regulatory capital position
in light of anticipated sales increases, we entered into a reserve financing agreement with Hannover Life effective July 1, 2013 that covered certain products with policies written on or before September 30, 2012. This agreement was
first amended and restated as of July 1, 2016 and a subsequent amendment was filed with the Illinois Department of Insurance in November 2019 and approved by the Illinois Department of Insurance on December 23, 2019.  The
structure  of  the  agreement,  which  was  first  effective  July  1,  2013,  involves  a  combination  coinsurance  with  funds  withheld  and  yearly  renewable  term  reinsurance  covering  most  of  the  Company’s  non-participating  in-force  life
insurance business with issue dates on or before December 31, 2019. As of December 31, 2019, the reserve credit under this arrangement was approximately $166.3 million.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, revenues or expenses, results of operations, liquidity or capital expenditures.

Quantitative and Qualitative Information about Market Risk

We own a diversified portfolio of investments including cash, bonds, commercial mortgages, and common stock. Each of these investments is subject, in varying degree, to market risk that can affect their return and their fair
value.  Bonds  are  the  majority  of  our  investments  and  include  debt  issues  of  corporations,  residential  and  commercial  mortgage-backed  securities  or  other  asset-backed  securities,  U.S.  Treasury  securities,  or  obligations  of  U.S.
Government Sponsored Enterprises and are classified as fixed maturity investments in our financial statements. Our investment portfolios are subject to market risks.

Market risk is the risk that we will incur losses due to adverse changes in market rates and prices on the fair value of the investment securities that we own. We have exposure to market risk through our investment activities,

including interest rate risk, credit risk, equity risk and foreign currency risk. We have not and do not plan to enter into any derivative financial instruments for trading or speculative purposes.

42

Interest Rate Risk

Interest rate risk arises from the price sensitivity of investments to changes in interest rates. The changes in the fair value of our fixed maturity investments are inversely related to changes in market interest rates. As market
interest rates fall the fixed income streams of fixed maturity investments held become more valuable and market values rise. As market interest rates rise, the opposite effect occurs. Interest rate risk can also arise if market rates fall,
which can result in lower interest spreads on our assumed annuity deposits, which are our primary interest rate sensitive liability.

We review the interest rate sensitivity of our available-for-sale fixed maturity securities by calculating the impact on the market value of our holdings that would result from a hypothetical instantaneous shift in market interest
rates across all maturities, which we consider to be reasonably possible. The impact of such a parallel shift upward in the yield curve of 200 basis points would reduce the market value of our fixed maturity security portfolio by $41.3
million (13.1%) and $39.2 million (12.4%) as of December 31, 2019 and December 31, 2018, respectively. The estimated market value changes assume all other factors are held constant and do not attempt to estimate any offsetting
change in the value of our liabilities.

With regard to our assumed annuity deposits, we are subject to risk from contract-holder behavior resulting from changes in interest rates. The assumed annuity contracts have virtually no surrender charges remaining that
could be assessed against withdrawals. When market interest rates exceed the amount that we are crediting on deposits, we are subject to higher contract-holder withdrawals or an increase in contract loans, both of which could force the
Company  to  sell  assets  prematurely  and  could  lead  to  the  realization  of  capital  losses  on  such  sales.  As  of  December  31,  2019,  we  were  crediting  interest  at  the  minimum  contract  interest  rate,  which  on  a  composite  basis  is
approximately 3.9% annually. We manage our exposure to rising interest rates through our ability to increase the contract crediting rate. Our ability to increase our crediting rate is constrained by our portfolio yield at the time of the
decision to increase rates. Increases in the contract crediting rates could reduce our income unless we are able to maintain a constant interest spread on our assets.

Credit Risk

Credit risk is the risk of loss due to an adverse change in the financial condition of a specific debt issuer or, in the case of a securitized investment, adverse change in the assets being securitized. We address credit risk by
establishing minimum rating standards for investments that our portfolio managers can acquire and, in the case of a downgrade, continue to hold the investment. For our core fixed income portfolio, which comprises a significant
majority of our invested assets, only investment grade securities (minimum credit rating for new investments is BBB- as established by Standard & Poor’s or a comparable nationally recognized statistical rating organization) can be
purchased  and  such  portfolio  managers  must  maintain  an  overall  credit  rating  for  the  portfolio  of  at  least  A-.  Through  our  portfolio  managers,  we  monitor  the  financial  condition  of  all  the  issues  of  securities  that  we  own.  As  an
additional step to reduce our exposure to credit risk, we have established diversification guidelines limiting the total amount of holding by issuer and by investment sector.

Equity Market Risk

Equity market risk is the risk that we will incur economic losses due to adverse changes in equity prices. Adverse changes in equity prices can arise from both the movements of broad markets based on investor behavior or
other general economic factors and also from adverse changes in an individual company’s stock price. We manage our equity market risk primarily by limiting our exposure to individual issuers and by maintaining liquid holdings such
that we are able to find a ready market should we want to lower our exposure to equity markets. Our individual stock holdings are managed by a specialty manager with portfolio guidelines that include limits on industry exposures and
the size of investments in individual issuers. At December 31, 2019 and December 31, 2018, we had $5.2 million and $4.8 million of exposure to equity market risk in our Insurance Segment through holdings of individual equity
securities, respectively.

Recent Accounting Pronouncements

All applicable adopted accounting pronouncements have been reflected in our consolidated financial statements as of and for the years ended December 31, 2019 and December 31, 2018.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-K, the Company has elected to comply with certain scaled disclosure

reporting obligations, and therefore is not required to provide the information required by Item 305 of Regulation S-K.

43

 
 
 
Index to Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2019 and 2018

Consolidated Statements of Operations for the Years ended December 31, 2019 and 2018

Consolidated Statements of Comprehensive Income (Loss) for the Years ended December 31, 2019 and 2018

Consolidated Statements of Changes in Shareholders’ Equity for the Years ended December 31, 2019 and 2018

Consolidated Statements of Cash Flows for the Years ended December 31, 2019 and 2018

Notes to the Consolidated Financial Statements

Schedule I – Summary of Investments Other Than Investments in Related Parties

Schedule II – Condensed Financial Information of Registrant (Parent Company) Statement of Operations

Schedule III – Supplementary Insurance Information

Schedule IV – Reinsurance

Schedule V – Valuation and Qualifying Accounts

45

46

47

48

49

50

51

78

79

82

83

84

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors of Vericity, Inc.

To the Board of Directors of Vericity, Inc.

To the Board of Directors of Vericity, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Vericity, Inc. and subsidiaries (collectively, the "Company") as of December 31, 2019 and 2018, the related consolidated statements of operations, comprehensive
income (loss), changes in equity, and cash flows, for each of the two years in the period ended December 31, 2019, and the related notes and the supplemental schedules of (I) summary of investments other than investments in related
parties as of December 31, 2019, (II) condensed financial information of registrant (parent company) as of and for the year ended December 31, 2019, (III) supplementary insurance information as of and for the years ended December
31, 2019 and 2018, (IV) reinsurance as of and for the years ended December 31, 2019 and 2018, and (V) valuation and qualifying accounts for the years ended December 31, 2019 and 2018 (collectively referred to as the “financial
statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2019 and 2018, and the results of its operations and its cash flows for each of the two
years in the period ended December 31, 2019, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with the
Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the
Securities and Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material
misstatement,  whether  due  to  error  or  fraud.  The  Company  is  not  required  to  have,  nor  were  we  engaged  to  perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits,  we  are  required  to  obtain  an
understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and  performing  procedures  that  respond  to  those  risks.  Such  procedures  included
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ DELOITTE & TOUCHE LLP

Chicago, Illinois
March 30, 2020

We have served as the Company’s auditor since 2005.

45

 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Consolidated Balance Sheets
(dollars in thousands)

December 31,
2019

December 31,
2018

Assets
Investments:

Fixed maturities – available-for-sale – at fair value (amortized cost; $294,402 and $304,303)
Equity securities – trading – at fair value (cost; $6,350 and $6,328)
Short-term investments – at fair value (amortized cost; $29,742 and $0)
Mortgage loans (net of valuation allowances of $53 and $236)
Limited partnership interests
Policyholder loans
Other invested assets
Total investments

Cash and cash equivalents
Accrued investment income
Reinsurance recoverables
Deferred policy acquisition costs
Commissions and agent balances (net of allowances of $545 and $562)
Intangible assets
Deferred income tax assets, net
Other assets

Total assets

Liabilities and Shareholders' Equity
Liabilities

Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policyholder dividend obligations
Reinsurance liabilities and payables
Long-term debt
Short-term debt
Other liabilities

Total liabilities

Commitments and Contingencies (Note 10)
Shareholders' Equity

Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income (loss)

Total shareholders' equity
Total liabilities and shareholders' equity

See notes to consolidated financial statements.

46

$

$

314,921 
5,231 
29,757 
51,835 
— 
6,040 
104 
407,888 
37,842 
2,780 
132,870 
85,776 
11,270 
1,635 
9,440 
32,281 
721,782 

335,766 
87,517 
25,063 
11,453 
15,382 
16,601 
3,999 
13,584 
509,365 
— 

15 
39,840 
163,805 
8,757 
212,417 
721,782 

$

$

306,586 
4,823 
— 
50,830 
118 
5,623 
99 
368,079 
20,984 
2,985 
136,601 
84,567 
1,864 
1,716 
10,663 
27,511 
654,970 

320,397 
93,051 
25,738 
9,383 
6,167 
10,294 
3,072 
14,678 
482,780 
— 

— 
— 
174,558 
(2,368)
172,190 
654,970 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues

Net insurance premiums
Net investment income
Net realized investment gains (losses)
Other than temporary impairment
Earned commissions
Insurance lead sales
Other income

Total revenues

Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs
Other expenses

Total benefits and expenses

(Loss) income from operations before income tax

Income tax (benefit) expense
Net (loss) income

Pro forma earnings per share for the periods

Weighted average shares outstanding, basic and diluted
Basic earnings per share
Diluted earnings per share

Vericity, Inc.
Consolidated Statements of Operations
(dollars in thousands, except earnings per share)

Year Ended
December 31,

2019

2018

$

94,370 
16,076 
691 
(41)  

17,688 
6,229 
287 
135,300 

61,851 
3,199 
76,953 
13,410 
83 
155,496 
(20,196)  
(872)  
(19,324)  

$

88,573 
15,101 
(967)
— 
13,404 
7,633 
236 
123,980 

56,556 
3,598 
68,353 
11,506 
164 
140,177 
(16,197)
(2,350)
(13,847)

Year Ended
December 31,

2019

14,875,000 

(1.30)  
(1.30)  

$
$

2018

14,875,000 
(0.93)
(0.93)

$

$

$
$

The pro forma earnings per common share—basic and diluted—presented on the above Consolidated Statements of Operations is intended to depict the impact of the Conversion because neither Vericity, Inc., nor the Predecessor,
had, prior to the Conversion, any outstanding common shares. The above table presents the pro forma net loss and weighted average common shares outstanding used in the computation of earnings per common share and earnings
per common share – assuming dilution.

See notes to consolidated financial statements.

47

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net (loss) income
Comprehensive income (loss), net of tax:

Net unrealized gains (losses) on investments

Total comprehensive income (loss)

Total comprehensive income (loss)

Vericity, Inc.
Consolidated Statements of Comprehensive Income (Loss)
(dollars in thousands)

See notes to consolidated financial statements.

48

Year Ended
December 31,

2019

2018

$

$

(19,324)  

$

11,125 
11,125 
(8,199)  

$

(13,847)

(10,166)
(10,166)
(24,013)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Common stock

Balance – beginning of period
Common stock issued
Balance – end of period

Additional paid-in capital

Balance – beginning of period
Proceeds net of offering costs
Return of capital
Balance – end of period

Retained earnings

Balance – beginning of period
Cumulative effect adjustment from changes in accounting guidance, net of tax
Balance after adjustments – beginning of period
Net (loss) income
Balance – end of period

Accumulated other comprehensive income (loss)

Balance – beginning of period
Other comprehensive income (loss) attributable to the Company
Balance – end of period

Total shareholders' equity

Vericity, Inc.
Consolidated Statements of Changes in Shareholders’ Equity
(dollars in thousands)

See notes to consolidated financial statements.

49

Year Ended
December 31,

2019

2018

$

$

$

$

$

$

$

$

$

— 
15 
15 

— 
132,809 
(92,969)  
39,840 

174,558 
8,571 
183,129 
(19,324)  
163,805 

(2,368)  
11,125 
8,757 

212,417 

$

$

$

$

$

$

$

$

$

— 
— 
— 

— 
— 
— 
— 

188,405 
— 
188,405 
(13,847)
174,558 

7,798 
(10,166)
(2,368)

172,190 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
Cash flows from operating activities
Net (loss) income
Adjustments to reconcile net (loss) to net cash provided (used) by operating activities:

Year Ended
December 31,

2019

2018

$

(19,324)

$

(13,847)

Vericity, Inc.
Consolidated Statements of Cash Flows
(dollars in thousands)

Depreciation and amortization and other non-cash items
Interest credited to policyholder account balances
Deferred income tax
Net realized investment (losses) gains
Other than temporary impairment
Interest expense

Change in:

Trading securities
Accrued investment income
Reinsurance recoverables
Deferred policy acquisition costs
Commissions and agent balances
Other assets
Insurance liabilities
Other liabilities

Net cash (used) provided by operating activities

Cash flows from investing activities
Sales, maturities and repayments of:

Fixed maturity securities
Short-term investments
Equity securities
Mortgage loans
Limited partnership interests

Purchases of:

Fixed maturity securities
Short-term investments
Mortgage loans
Limited partnership interests
Change in policyholder loans, net
Other investments, net

Net cash (used) provided by investing activities

Cash flows from financing activities
Proceeds from issuance of common stock in initial public offering, net of underwriting
   commission and offering costs
Return of capital
Debt issued
Debt repaid
Deposits to policyholder account balances
Withdrawals from policyholder account balances

Net cash provided (used) by financing activities

Net increase (decrease) in cash and cash equivalents
Cash, cash equivalents and restricted cash – beginning of period
Cash, cash equivalents and restricted cash – end of period

Supplemental cash flow information
Non-cash transactions
Cumulative effect adjustment from changes in accounting guidance, net of tax
Registration costs included in other assets at December 31, 2018

$

$
$

See notes to consolidated financial statements.

50

1,439 
3,199 
(1,732)
(691)
41 
998 

(394)
205 
3,731 
(1,209)
(836)
(8,924)
12,599 
8,108 
(2,790)

92,176 
41,722 
— 
3,717 
147 

(82,253)
(71,001)
(4,508)
(38)
(417)
(5,160)
(25,615)

140,563 
(92,969)
13,330 
(7,093)
794 
(9,362)
45,263 
16,858 
20,984 
37,842 

8,571 
7,739 

$

$
$

1,445 
3,598 
(3,033)
967 
— 
514 

(367)
338 
7,314 
(2,248)
169 
(129)
9,028 
454 
4,203 

75,663 
— 
10 
4,383 
840 

(61,151)
— 
(12,328)
— 
312 
(5,189)
2,540 

— 
— 
17,013 
(5,261)
612 
(9,889)
2,475 
9,218 
11,766 
20,984 

— 
— 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
Note 1—Summary of Significant Accounting Policies

Description of Business

Vericity, Inc.
Notes to the Consolidated Financial Statements
(dollars in thousands)

Vericity, Inc. is a Delaware corporation organized to be the stock holding company for Members Mutual Holding Company (Members Mutual) and its subsidiaries. On August 7, 2019, Vericity, Inc. completed the initial
public offering of 14,875,000 shares of its common stock at a price of $10.00 per share (the IPO). The IPO was conducted in connection with the conversion of Members Mutual from mutual to stock form and the acquisition by
Vericity, Inc. of all of the capital stock of Members Mutual following its conversion to stock form after its plan of conversion and amended and restated articles of incorporation were approved at a special meeting of eligible members
on  August  6,  2019  (the  Conversion).  As  a  result  of  the  Conversion,  Vericity,  Inc.  became  the  holding  company  for  converted  Members  Mutual  and  its  indirect  subsidiaries,  including  Fidelity  Life  Association  (Fidelity  Life)  and
Efinancial, LLC (Efinancial).

Vericity, Inc. operates as a holding company and currently has no other business operations. Fidelity Life is an Illinois domiciled life insurance company that was founded in 1896.  Fidelity Life markets life insurance products
through independent and affiliated distributors and is licensed in the District of Columbia and all states, except New York and Wyoming. Efinancial markets life and other products for non-affiliated insurance companies and sells life
products for Fidelity Life.

The accompanying consolidated financial statements present the accounts of Vericity, Inc. and subsidiaries at December 31, 2019 and December 31, 2018, and for the years ended December 31, 2019 and 2018.

Basis of Presentation

These consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America (GAAP). All intercompany accounts and transactions have been eliminated in

consolidation.

Reclassifications

           In 2019, we began reporting our holdings of FHLBC, which we are required to hold as a member of the FHLBC system, as other investments rather than equity securities as the stock is restricted in nature. The 2018 consolidated
financial statements have been reclassified to conform to the current financial statement presentation.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent

assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Unconsolidated Variable Interest Entities

In the normal course of investing activities, the Company enters into relationships with variable interest entities (VIEs), as an investor in limited partnership interests and asset-backed securities. The Company is not the
primary beneficiary of these VIEs, and therefore does not consolidate them. The Company determines whether it is the primary beneficiary of a VIE based on a qualitative assessment of the relative power and benefits of the Company
and the other participants in the VIE. The Company’s maximum exposure to loss with respect to these investments is limited to the investment carrying values included in the Company’s Consolidated Balance Sheets and any unfunded
commitments.

Fixed Maturities and Equity Securities

Fixed maturities and equity securities classified as available-for-sale are reported at fair value. Changes in fair value are reported as unrealized gains or losses as discussed below. Fixed maturity securities include bonds,

residential mortgage-backed securities, commercial mortgage-backed securities and asset-backed securities.

Equity securities that are classified as trading securities include master limited partnerships. Securities that are classified as trading are reported at fair value with changes in fair value reported as net realized investment gains

(losses) in the Consolidated Statements of Operations.

51

 
Fair value is based on quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting fixed maturity securities cash flows to reflect interest rates currently being
offered on similar terms to borrowers of similar credit quality, by quoted market prices of comparable instruments, and by independent pricing sources. See Note 12 for further discussion on inputs and assumptions used to estimate fair
value.

Unrealized gains and losses on available-for-sale securities are reported as a component of accumulated other comprehensive income (AOCI), net of applicable deferred income taxes.

The amortized cost of fixed maturity securities is determined based on cost, adjustments for previously recorded other-than-temporary impairment (OTTI) losses, and the cumulative effect of amortization of premiums and
accretion of discounts using the effective interest method. Such amortization and accretion are included in net investment income on the Consolidated Statements of Operations. For mortgage-backed and asset-backed securities, the
Company  considers  estimates  of  future  prepayments  in  the  calculation  of  the  effective  yield  used  to  apply  the  interest  method.  If  a  difference  arises  between  the  anticipated  prepayments  and  the  actual  prepayments,  the  Company
recalculates the effective yield based on actual prepayments and the currently anticipated future prepayments. The amortized costs of such securities are adjusted to the amount that would have resulted had the recalculated effective
yields  been  applied  since  the  acquisition  of  the  securities  with  a  corresponding  charge  or  credit  to  net  investment  income.  Interest  income  on  lower  rated  asset-backed  securities  is  determined  using  the  prospective  yield  method.
Prepayment estimates are based on the structural elements of specific securities, interest rates, and generally recognized prepayment speed indices.

For OTTI losses on fixed maturity securities, credit losses are recognized in earnings and losses resulting from factors other than credit of the issuer are recognized in other comprehensive income. See “Note 2–Investments”

for further information on factors reviewed to assess OTTIs.

Mortgage Loans

Mortgage loans are held on commercial real estate and are stated at the aggregate unpaid principal balances, net of any write-downs and valuation allowances. The Company identifies loans for evaluation of impairment
primarily based on the collection experience of each loan. Mortgage loans are considered impaired when, based on current information and events, it is probable that the Company will be unable to collect principal or interest amounts
according to the contractual terms of the loan agreement. Impairment is measured on a loan-by-loan basis based on the present value of expected future cash flows discounted at the loan’s effective interest rate or the fair value of the
collateral. Impairments are included in net realized investment gains (losses) in the Consolidated Statements of Operations.

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended for mortgage loans that are in default or when full and timely collection of

principal and interest payments is not probable.

Short-Term Investments

Short-term investments include highly liquid securities and other investments with remaining maturities of one year or less, but greater than three months from the date of purchase. Securities included within short-term
investments are classified as available-for-sale and are reported at fair value. Changes in fair value are reported as unrealized gains or losses and are a component of AOCI, net of applicable deferred income taxes. Fair value is based on
quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting fixed maturity securities cash flows to reflect interest rates currently being offered on similar terms to borrowers
of similar credit quality, by quoted market prices of comparable instruments, and by independent pricing sources. See “Note 11–Assets and Liabilities Measured at Fair Value” for further discussion on inputs and assumptions used to
estimate fair value.

Limited Partnership Interests

Limited  partnership  interests  consist  of  investments  in  hedge  funds  that  are  of  a  passive  nature  in  that  the  Company  does  not  take  an  active  role  in  the  management  of  these  assets.  The  Company’s  carrying  value  of
investments in limited partnership interests is the Company’s proportionate share of the net asset value of each partnership, as determined by the general partner. Certain partnerships for which results are not available on a timely
basis are reported on a lag, generally one month. Changes in net asset values are accounted for under the equity method and recorded as net realized investment gains (losses) in the Consolidated Statements of Operations.

52

Policyholder Loans

Policyholder loans are carried at the aggregate of the unpaid balance. Interest income on such loans is recorded as earned in net investment income using the contractually agreed-upon interest rate.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, amounts due from banks and highly liquid investments that are both readily convertible into known amounts of cash and have maturities of three months or less at the time of

acquisition such that they present insignificant risk of changes in value due to changing interest rates and lack of credit exposure. The carrying value of these securities approximates their fair value.

Reinsurance

The Company enters into reinsurance agreements to diversify risk and limit its overall financial exposure. Although these reinsurance agreements contractually obligate the reinsurers to reimburse the Company, they do not
discharge the Company from its primary liability and obligation to policyholders. Risk transfer criteria are reviewed for each reinsurance contract to determine if the contract will be accounted for as reinsurance or under the deposit
method of accounting.

The  Company  estimates  the  amount  of  uncollectible  reinsurance  recoverables  based  on  periodic  evaluations  of  balances  due  from  reinsurers,  reinsurer  solvency,  and  management’s  experience.  Changes  in  the  estimated
amounts for uncollectible reinsurance recoverables are presented as a component of life, annuity, and health claim benefits in the Consolidated Statements of Operations. Amounts owed by reinsurers are considered past due based on
the terms of the reinsurance contract. Reinsurance recoverables and any related allowance are written off after collection efforts have been exhausted or a negotiated settlement is reached with the reinsurer.

Deferred Policy Acquisition Costs (DAC)

Incremental direct costs of acquiring new business, principally commissions on sales, underwriting, policy issuance and processing, and medical inspection costs, are deferred for successfully placed contracts. DAC for the
life insurance business is amortized over the life of the business; for traditional life products, the DAC is amortized as a level percentage of gross premiums; for universal life (UL) products, the DAC is amortized as a level percentage
based on estimated gross profits (EGPs). DAC for the assumed block of deferred annuities is amortized over 20 years. For UL and the deferred annuities, amortization amounts are adjusted when revisions are made to the estimates of
current or future EGPs. DAC balances are evaluated periodically to assess whether there are sufficient gross margins or gross profits to recover the remaining unamortized balances.

Intangible Assets

Intangible assets with definite lives are amortized over their expected useful lives using a method that best reflects the pattern in which the economic benefits of the intangible assets will be consumed or on a straight line basis

ranging from four to ten years. Software intangible assets are amortized over four years using an accelerated amortization method. Intangible assets with indefinite useful lives are not amortized.

Interim  impairment  testing  may  be  performed  when  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  the  intangible  assets  may  not  be  recoverable.  Amortizable  intangible  assets  are  tested  for
impairment based on undiscounted cash flows, which requires the use of estimates and judgment, and, if impaired, are written down to fair value based on discounted cash flows. For years ended December 31, 2019 and December 31,
2018, we have not recorded an impairment of intangible assets.

Future Policy Benefits, Policyholder Account Balances, and Other Policyholder Liabilities

Future policy benefits represent the reserve for traditional life insurance policies and annuities in payout status. Reserves for traditional life insurance policies are computed using the net level premium method on the basis of
actuarial assumptions at the issue date of the contracts, including mortality, policy lapse assumptions, and rates of interest. The reserves for annuities in payout status (structured settlements) represent the present value of assumed future
payments based on contract terms for the future payouts and can include assumptions for mortality. To the extent that unrealized gains on available-for-sale fixed income securities would result in a premium deficiency had those gains
actually been realized, an increase in reserves for certain immediate annuities with life contingencies is recorded net of tax as an increase (decrease) of unrealized capital gains included in AOCI. For years ended December 31, 2019 and
2018, this adjustment, net of tax, was $1,960 and $1,297, respectively.

Policyholder account balances include the liability for assumed deferred annuity and universal life contracts and the liabilities for policyholder dividends and death benefits on life insurance contracts that have been left on

deposit with the Company. These

53

liabilities represent the account value of the policyholder as there are no other benefits due. This liability is equal to the balance that accrues to the benefit of the policyholder, which includes the accumulation of deposits, plus interest
credited, less withdrawals.

Other policyholder liabilities include the amounts estimated for claims that have been reported but not settled and estimates for claims incurred but not reported.

Long and Short-Term Debt

Debt represents upfront commission payments received on certain term life products that are to be repaid as level commissions over the life of the underlying policies issued. The debt liability is accounted for under the
interest method, which requires the imputation of interest resulting in the recognition of a discount as the difference between the cash payments received and the level commissions expected to be repaid based on current policy lapse
assumptions. Under the interest method, the discount is amortized as interest expense over the period that level commissions are repaid resulting in a constant rate of interest when applied to the amount outstanding at the beginning of
any given period. The amount to be repaid as level commissions are dependent on the level of expected policy lapses assumed for the underlying commissions financed; therefore, the debt liability may be adjusted in periods where
revisions to policy lapse assumptions are made, which may result in the recognition of a gain or loss.

Income Taxes

The current receivable for federal income tax is recognized based on the estimated amounts to be reflected on the filed tax returns. Federal income tax expense or benefit is recognized based on amounts reported in the
consolidated financial statements and using the applicable current federal income tax rate. Income taxes are allocated to operations and other comprehensive (loss) income based on the source of the taxable event. Deferred tax assets
and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities
are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effects of changes in tax rates or laws are recognized in the period
that includes the enactment date. If necessary, a valuation allowance is established to reduce the carrying amount of deferred tax assets to amounts that are more likely than not to be realized. See “Note 4 – Income Taxes” for further
detail.

Revenue Recognition

Life and health insurance contract premiums are recognized as income when due from policyholders. Deposits on deposit-type contracts are entered directly as a liability when cash is received.

We adopted Accounting Standards Update (ASU) No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 606”) on January 1, 2019. The majority of our revenue-generating arrangements are premiums
received from insurance contracts and therefore are excluded from the scope of ASU 606. Life and health insurance contract premiums are recognized as income when due from policyholders. Deposits on deposit-type contracts are
entered directly as a liability when cash is received.

Commission  revenue  from  the  sale  of  insurance  products  by  Efinancial  is  recognized  once  the  insurance  policy  is  issued  by  the  insurance  company  and  accepted  by  the  customer  (policy  placement)  and  recorded  as
commission receivable, net of any advances received. Provision is made for commission revenue that, based on experience, will ultimately not be earned due to the customer discontinuing the underlying insurance policy. Commission
revenue that Efinancial earns from the sale of insurance products where Efinancial acts as the general agent (wholesale distribution) is recorded net of related commission expense paid to the writing agency.

Our  primary  revenue-generating  arrangements  that  are  within  the  scope  of  ASU  606  are  our  brokerage  arrangements  with  third-parties.  In  these  arrangements,  our  customer  is  the  insurance  carrier  and  we  have  a  single
performance obligation to place a policy for the insurance carrier. Our performance obligation is satisfied at the point in time when the policy is placed, which is the point in time when the customer obtains control over the policy and
has the right to use and obtain the benefits from the policy. In these arrangements, depending on the number of years the policy is in force, a significant majority of our consideration is received in the first year. In addition to the first-
year consideration, depending on the specific carrier and product involved, we may also be entitled to renewal commissions over the period of time the policy remains in force. Our consideration is variable based on the amount of time
we estimate a policy will remain in force. We estimate the amount of variable consideration that we expect to receive based on our historical experience or carrier experience to the extent available, industry data and our expectations as
to future persistency rates. Additionally, we consider application of the constraint and only recognize the amount of variable consideration that we believe is probable to be received and will not be subject to a significant revenue
reversal. We monitor and update this estimate at each reporting date.

54

 
 
 
Because  we  recognize  revenue  prior  to  being  entitled  to  the  payment  for  these  renewal  commissions,  we  recognize  a  contract  asset;  however,  we  have  determined  that  the  amount  of  our  contract  asset  is  immaterial.
Additionally, because our brokerage arrangements consist of a single performance obligation that is satisfied at the point in time that policies are placed, we do not have any remaining performance obligations in our contracts with
customers. We have evaluated our arrangements and concluded that none of our brokerage arrangements include a significant financing component, and therefore do not adjust revenue for the time value of money. We have determined
that any contract costs (e.g., costs to obtain or costs to fulfill) related to our brokerage arrangements are immaterial.

Our Chief Operating Decision Maker makes decisions by analyzing our segment information, which is included in Note 14. For internal decision-making purposes and external reporting purposes, we do not disaggregate

revenue beyond our segment information and believe that any further disaggregation is immaterial.

Insurance lead sales include the sale of potential life insurance customer leads to outside parties including agencies and unaffiliated insurers. Sales of leads are recorded at the time the lead data is transferred to the customer

and recorded as a receivable, net of allowance for returns.

Net Investment Income and Net Realized Investment Gains (Losses)

Net investment income consists primarily of interest and dividends. Interest is recognized on an accrual basis and reflects amortization of premiums and accretion of discounts on an effective yield basis, based on expected
cash  flows.  Dividends  are  recorded  on  the  ex-dividend  date.  Net  realized  investment  gains  (losses),  resulting  from  sales  or  calls  of  investments  and  representing  the  difference  between  the  net  proceeds  and  the  carrying  value  of
investments sold, are determined on a specific identification basis. Net realized investment gains (losses) are also recognized when declines in the fair value of invested assets are considered to be other-than-temporary. Changes in value
reported for investments accounted for using the equity method of accounting are classified within net realized investment gains (losses).

Policyholder Dividend Obligations

Dividends payable to policyholders are determined annually based on the experience of the Closed Block policies and are payable only upon declaration by the Board of Directors of Fidelity Life. At December 31, 2019 and

2018, a provision has been made for dividends expected to be paid in the following calendar year of $1,194 and $1,233, respectively. The provision is recorded in other policyholder liabilities in the consolidated balance sheets.

The Company also establishes a policyholder dividend obligation when cumulative actual earnings of the Closed Block are in excess of the cumulative expected earnings that were determined at the inception of the Closed

Block. See “Note 8 – Closed Block” for further discussion.

Accounting Standards Adopted

The core principle of the updated ASU 606 guidance is that an entity should recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the entity expects
to be entitled in exchange for those goods or services.  The standard also requires additional disclosure about the nature, amount, timing, and uncertainty of revenue and cash flows arising from customer contracts, including significant
judgments, changes in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. The standard excludes from its scope the accounting for insurance contracts, financial instruments, and certain other agreements
that are governed under other GAAP guidance.  The Company adopted the new revenue guidance effective January 1, 2019 using the modified retrospective approach.

The cumulative effect changes to the Consolidated Balance Sheet for the adoption of the updated guidance were as follows:

Assets
Commissions and agent balances
Deferred income tax assets, net
Shareholders' Equity
Retained earnings

Balance at
December 31,
2018

Adoption
Adjustment
Topic 606

Balance at
January 1,
2019

$
$

$

1,864 
10,663 

174,558 

$
$

$

8,571 
- 

8,571 

$
$

$

10,435 
10,663 

183,129

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
The impact of adoption on the Consolidated Statements of Operations for the year ended December 31, 2019 and Consolidated Balance Sheets as of December 31, 2019 were as follows:

Revenues
Earned commissions
Total revenues

(Loss) income from operations before income tax
Income tax (benefit) expense
Net (loss) income

Assets
Commissions and agent balances
Deferred income tax assets, net
Shareholders' Equity
Retained earnings

Before
Adoption
Adjustment

Year Ended December 31, 2019
Adoption
Adjustment
Effect

After
Adoption
Adjustment

17,552 
135,164 

(20,332)  
(872)  
(19,460)  

$
$

$

$

136 
136 

136 
— 
136 

Before
Adoption
Adjustment

As of December 31, 2019
Adoption
Adjustment
Effect

2,563 
9,440 

155,098 

$
$

$

8,707 
- 

8,707 

$
$

$

$

$
$

$

17,688 
135,300 

(20,196)
(872)
(19,324)

After
Adoption
Adjustment

11,270 
9,440 

163,805

$
$

$

$

$
$

$

In January 2016, the FASB issued ASU No. 2016-01, Financial Instruments–Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities. The updated guidance requires changes to
the current financial instruments reporting model. The effects of the new guidance are around the accounting for equity investments. All equity investments in unconsolidated entities (other than those accounted for using the equity
method  of  accounting)  are  measured  at  fair  value  through  earnings.  There  is  no  longer  an  available-for-sale  classification  for  changes  in  fair  value  reported  in  other  comprehensive  income  (loss)  for  equity  securities  with  readily
determinable fair values. Under the new guidance, changes in the fair value of equity securities are reported as net realized investment gains (losses) in the Company's Consolidated Statements of Operations. The impact to the Company
was not material.

In February 2018, the FASB issued ASU No. 2018-02, Income Statement—Reporting Comprehensive Income (Topic 220): Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. GAAP
requires  the  remeasurement  of  deferred  tax  assets  and  liabilities  due  to  a  change  in  the  tax  rate  to  be  included  in  net  income  (loss),  even  if  the  related  income  tax  effects  were  originally  recognized  in  AOCI.  The  ASU  allows  a
reclassification from AOCI to Retained earnings for stranded tax effects resulting from the new U.S. Federal corporate income tax rate enacted on December 22, 2017. The guidance is effective for interim and annual periods beginning
on or after January 1, 2019. The Company’s policy to reclassify the stranded tax effects from AOCI at the time all such securities have been sold or matured will not have a material impact on the Company’s consolidated financial
statements.

Accounting Standards Pending Adoption  

Pursuant to the Jumpstart Our Business Startups Act (“JOBS Act”), an emerging growth company is provided the option to adopt new or revised accounting standards that may be issued by the FASB or the SEC either (i)
within the same periods as those otherwise applicable to non-emerging growth companies or (ii) within the same time periods as private companies. The Company has elected to use the extended transition period for complying with any
new or revised financial accounting standards. Accordingly, the information contained herein may be different than the information you receive from other public companies. We also intend to continue to take advantage of some of the
reduced regulatory and reporting requirements of emerging growth companies pursuant to the JOBS Act so long as we qualify as an emerging growth company, including, but not limited to, not being required to comply with the auditor
attestation  requirements  of  Section  404(b)  of  the  Sarbanes-Oxley  Act,  reduced  disclosure  obligations  regarding  executive  compensation,  and  exemptions  from  the  requirements  of  holding  non-binding  advisory  votes  on  executive
compensation and golden parachute payments.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842): Accounting for Leases. The guidance is effective for interim and annual periods beginning on or after January 1, 2021. The new guidance requires a

lessee to recognize “right-of-use”

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
assets and liabilities for leases with lease terms of more than 12 months including those historically accounted for as operating leases. The effect of the new guidance will be an increase for the present value of remaining lease payments
for leases in place at the adoption date in assets and liabilities. This is not expected to have a material impact to the Company’s results of operations or financial position, based on the magnitude of our current two operating leases.

In June 2016, the FASB issued new guidance on measurement of credit losses on financial instruments, ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial
Instruments). The guidance is effective for interim and annual periods beginning on or after January 1, 2023. For substantially all financial assets, the ASU should be applied on a modified retrospective basis through a cumulative effect
adjustment to Retained earnings. For previously impaired debt securities and certain debt securities acquired with evidence of credit quality deterioration since origination, the new guidance should be applied prospectively. This ASU
replaces  the  incurred  loss  impairment  methodology  with  one  that  reflects  expected  credit  losses.  The  measurement  of  expected  credit  losses  should  be  based  on  historical  loss  information,  current  conditions,  and  reasonable  and
supportable forecasts. The new guidance requires that OTTI on a debt security will be recognized as an allowance going forward, such that improvements in expected future cash flows after an impairment will no longer be reflected as
a prospective yield adjustment through net investment income, but rather a reversal of the previous impairment and recognized through net realized investment gains (losses). The guidance also requires enhanced disclosures. The
Company has assessed the asset classes impacted by the new guidance and is currently assessing the accounting and reporting system changes that will be required to comply with the new guidance. The Company is currently evaluating
the impact of the new guidance on its consolidated financial statements.  

In August 2018, the FASB issued ASU No. 2018-12, Targeted Improvements to the Accounting for Long-Duration Insurance Contracts (Topic 944). The guidance is effective for interim and annual periods beginning on or
after  January  1,  2024.  The  FASB  issue  amends  the  accounting  model  under  GAAP  for  certain  long-duration  insurance  contracts  and  requires  insurers  to  provide  additional  disclosures  in  annual  and  interim  reporting  periods.  The
amendments are aimed at improving the following four key areas of financial reporting, measurement of the liability for future policy benefits related to nonparticipating traditional and limited-payment contracts, measurement and
presentation of market risk benefits, amortization of deferred acquisition costs (DAC), and presentation and disclosures. The Company expects the impact to be material and is in the process of quantifying the impact of this standard.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement. The guidance is effective for interim
and annual periods beginning on or after January 1, 2020. The FASB issued these amendments as part of its disclosure framework project, which has an objective and primary focus to improve the effectiveness of disclosures in the
notes to financial statements. The guidance modifies fair value disclosures for both public and private companies, removing some disclosure requirements and modifying others. In addition, public companies are subject to some new
disclosure requirements. The Company is in the process of evaluating the impact of this standard.

In August 2018, the FASB issued new guidance on implementation costs in a cloud computing arrangement that is a service contract, ASU No. 2018-15, Intangibles—Goodwill and Other—Internal-Use Software: Customer’s
Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract (Subtopic 350-40). The guidance is effective for interim and annual periods beginning on or after January 1, 2021. The new
guidance can be applied either prospectively to eligible costs incurred on or after the guidance is first applied, or retrospectively to all periods presented. The new guidance requires a customer in a cloud computing arrangement that is a
service contract to follow the internal-use software guidance to determine which implementation costs to capitalize as assets. The Company is in the process of evaluating the impact of this standard.

Note 2—Investments

The  Company  continuously  monitors  its  investment  strategies  and  individual  holdings  with  consideration  of  current  and  projected  market  conditions,  the  composition  of  the  Company’s  liabilities,  projected  liquidity  and

capital investment needs, and compliance with investment policies and state regulatory guidelines.

57

Available-for-Sale Securities

The amortized cost, gross unrealized gains, gross unrealized losses, fair value, and OTTI loss included in AOCI of fixed maturities are as follows:

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Amortized
Cost

Unrealized
Gain

December 31, 2019
Unrealized
Loss

Fair
Value

OTTI
Losses

  $

  $

  $

  $

14,195 
38,542 
23,246 
132,108 
131 
8,820 
18,685 
58,675 
294,402 

Amortized
Cost

11,459 
32,811 
23,334 
155,372 
131 
9,786 
16,409 
55,001 
304,303 

  $

  $

  $

  $

1,907 
1,044 
1,561 
15,311 
40 
421 
681 
306 
21,271 

Unrealized
Gain

1,181 
332 
694 
5,972 
11 
374 
56 
117 
8,737 

  $

  $

  $

  $

  $

— 
(52)  
(64)  
(280)  
— 
(26)  
(31)  
(299)  
(752)   $

16,102 
39,534 
24,743 
147,139 
171 
9,215 
19,335 
58,682 
314,921 

December 31, 2018
Unrealized
Loss

Fair
Value

(129)   $
(562)  
(117)  
(4,428)  
— 
(75)  
(313)  
(830)  
(6,454)   $

12,511 
32,581 
23,911 
156,916 
142 
10,085 
16,152 
54,288 
306,586 

  $

  $

  $

  $

— 
— 
— 
— 
— 
(306)
— 
— 
(306)

— 
— 
— 
— 
— 
(269)
— 
— 
(269)

OTTI
Losses

Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties. Maturities of mortgage-backed and asset-backed
securities may be substantially shorter than their contractual maturity because they may require monthly principal installments and such loans may prepay principal. The amortized cost and fair value of fixed maturities by contractual
maturity, are presented in the following table:

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date—primarily
   mortgage and asset-backed securities

Total fixed maturities

December 31, 2019

Amortized
Cost

Fair
Value

  $

  $

10,746    $
37,668   
23,760   
97,506   

124,722   
294,402    $

10,839 
39,506 
25,695 
112,115 

126,766 
314,921

Fixed maturities with a carrying value of $3,398 and $4,678 were on deposit with governmental authorities, as required by law at December 31, 2019 and 2018, respectively.

The Company’s fixed maturities portfolio was primarily composed of investment grade securities, defined as a security having a rating of Aaa, Aa, A, or Baa from Moody’s, AAA, AA, A, or BBB from S&P or NAIC rating

of NAIC 1 or NAIC 2. Investment grade securities comprised 98.1% and 94.0% of the Company’s total fixed maturities portfolio at December 31, 2019 and 2018, respectively.

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Short-Term Investments

The Company owns $29,757 of U.S. Treasury Bills which mature in the first quarter 2020. These bills were purchased after completion of the IPO and the amortized cost of these securities at December 31, 2019 was $29,742.

Mortgage Loans

The Company makes investments in commercial mortgage loans. The Company, along with other investors, owns a pro rata share of each loan. The Company participates in 32 such investment instruments with ownership
shares ranging from 3.1% to 30.0% of the trust at December 31, 2019. The Company owns a share of 287 mortgage loans with a loan average balance of $181 and a maximum exposure related to any single loan of $555. Mortgage loan
holdings are diversified by geography and property type as follows:

Property Type:

Retail
Office
Industrial
Mixed use
Apartments
Medical office
Other

Gross carrying value of mortgage loans

Valuation allowance
Net carrying value of mortgage loans

U.S. Region:

West South Central
East North Central
South Atlantic
West North Central
Mountain
Middle Atlantic
East South Central
New England
Pacific

Gross carrying value of mortgage loans

Valuation allowance
Net carrying value of mortgage loans

December 31, 2019

December 31, 2018

Gross
Carrying
Value

% of Total

Gross
Carrying
Value

% of Total

16,892 
12,160 
8,517 
6,240 
3,713 
3,163 
1,203 
51,888 

(53)  

51,835 

32.6%   $
23.4%  
16.4%  
12.0%  
7.2%  
6.1%  
2.3%  
100.0%  

  $

16,081 
12,446 
7,742 
6,526 
4,118 
2,905 
1,248 
51,066 

(236)  

50,830 

31.5%
24.4%
15.2%
12.8%
8.1%
5.7%
2.3%
100.0%

December 31, 2019

December 31, 2018

Gross
Carrying
Value

% of Total

Gross
Carrying
Value

% of Total

12,498 
12,080 
11,637 
4,241 
4,153 
2,831 
3,133 
110 
1,205 
51,888 

(53)  

51,835 

24.1%   $
23.3%  
22.4%  
8.2%  
8.0%  
5.5%  
6.0%  
0.2%  
2.3%  
100.0%  

  $

12,223 
11,262 
12,105 
4,067 
4,357 
2,714 
2,903 
144 
1,291 
51,066 

(236)  

50,830 

23.9%
22.1%
23.7%
8.0%
8.5%
5.3%
5.7%
0.3%
2.5%
100.0%

  $

  $

  $

  $

During the years ended December 31, 2019 and 2018, $4,508 and $12,328 of new mortgage loans were purchased, respectively, which did not include second lien mortgage loans. There were no taxes, assessments, or any
amounts advanced that were not included in the mortgage loan balances at December 31, 2019 and 2018. At December 31, 2019 and 2018, the Company had 5 and 6 mortgage loans with a total carrying value of $528 and $617 that
were in a restructured status, respectively. There were no impairments for mortgage loans in 2019 and 2018.

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
The changes in the valuation allowance for commercial mortgage loans were as follows:

Beginning balance
Net decrease in valuation allowance
Ending balance

Year Ended
December 31,
2019

Year Ended
December 31,
2018

$

$

236 
(183)  
53 

$

$

268 
(32)
236

At December 31, 2019 and 2018, the Company had no mortgage loans that were on nonaccrual status.

At December 31, 2019 and 2018, the Company had a commitment to make investments in mortgage loans in the amount of $359 and $4,397, respectively.

Limited Partnership Interests

In  2019,  the  Company  sold  all  outstanding  positions  in  limited  partnership  interests,  which  were  $118  at  December  31,  2018.  The  Company  has  no  outstanding  funding  commitments  as  of  December  31,

2019.                              

Net Investment Income

The sources of net investment income are as follows:

Interest from:

Fixed maturities
Policyholder loans
Mortgage loans
Short-term investments
Cash and cash equivalents
Dividends on equity securities
Gross investment income

Investment expense

Net investment income

Year Ended December 31,

2019

2018

  $

  $

12,977    $
373   
2,714   
441   
646   
409   
17,560   
(1,484)  
16,076    $

13,567 
335 
2,224 
— 
125 
397 
16,648 
(1,547)
15,101

Investment expenses include investment management fees, some of which include incentives based on market performance, custodial fees and internal costs for investment-related activities.

Net Realized Investment Gains (Losses)

The sources of realized investment (losses) gains are as follows:

Investment (losses) gains from:
Fixed maturities
Equity securities
Mortgage loans
Limited partnership interests
Cash and cash equivalents
Investment expenses

Total net realized investment (losses) gains

Year Ended December 31,

2019

2018

  $

  $

487    $
14   
214   
(4)  
21   
(41)  
691    $

134 
(1,140)
32 
59 
— 
(52)
(967)

Other-Than-Temporary Impairment

The Company regularly reviews its investments portfolio for factors that may indicate that a decline in the fair value of an investment is other-than-temporary. A fixed maturity security is other-than-temporarily impaired if

the fair value of the security is less

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
than its amortized cost basis and the Company either intends to sell the fixed maturity security or it is more likely than not the Company will be required to sell the fixed maturity security before recovery of its amortized cost basis. For
all other securities in an unrealized loss position in which the Company does not expect to recover the entire amortized cost basis, the security is deemed to be other-than-temporarily impaired for credit reasons.

Significant judgment is required in the determination of whether an OTTI loss has occurred for a security. The Company has developed a consistent methodology and has identified significant inputs for determining whether
an  OTTI  loss  has  occurred.  Some  of  the  factors  considered  in  evaluating  whether  a  decline  in  fair  value  is  other-than-temporary  are  the  financial  condition  and  prospects  of  the  issuer,  payment  status,  the  probability  of  collecting
scheduled principal and interest payments when due, credit ratings of the securities, and the duration and severity of the decline.

The credit loss component of a fixed maturity security impairment is calculated as the difference between amortized cost and the present value of the expected cash flows of the security. The present value is determined using
the best estimate of cash flows discounted at the effective rate implicit to the security at the date of purchase or prior impairment. The methodology and assumptions for estimating the cash flows vary depending on the type of security.
For mortgage-backed and asset-backed securities, cash flow estimates, including prepayment assumptions, are based on data from widely accepted third-party sources or internal estimates. In addition to prepayment assumptions, cash
flow estimates vary based on assumptions regarding the underlying collateral characteristics, expectations of delinquency and default rates, and structural support, including subordination and guarantees. If the present value of the
modeled expected cash flows equals or exceeds the amortized cost of a security, no credit loss exists and the security is considered to be temporarily impaired. If the present value of the expected cash flows is less than amortized cost,
the security is determined to be other-than-temporarily impaired for credit reasons and is recognized as an OTTI loss in earnings. The non-credit component, determined as the difference between the adjusted amortized cost basis and
fair value, is recognized as OTTI in other comprehensive (loss) income.

A rollforward of the cumulative credit losses on fixed maturity securities is as follows:

Beginning balance of credit losses on fixed maturities
Additional credit losses for which an OTTI was not previously recognized
Ending balance of credit losses on fixed maturities

Year Ended December 31,

2019

2018

  $

  $

828    $
41   
869    $

828 
— 
828

Unrealized Losses for Fixed Maturities

The Company’s fair value and gross unrealized losses for fixed maturities, aggregated by investment category and length of time that individual securities have been in a continuous gross unrealized loss position are as

follows:

December 31, 2019
Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Less than 12 months

12 months or longer

Total

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

  $

  $

— 
2,719 
3,061 
6,799 
2,811 
3,125 
27,893 
46,408 

  $

  $

  $

— 
(28)  
(64)  
(151)  
(16)  
(31)  
(196)  
(486)   $

61

— 
2,157 
— 
1,613 
161 
— 
1,997 
5,928 

  $

  $

  $

— 
(24)  
— 
(129)  
(10)  
— 
(104)  
(267)   $

— 
4,876 
3,061 
8,412 
2,972 
3,125 
29,890 
52,336 

  $

  $

— 
(52)
(64)
(280)
(26)
(31)
(300)
(753)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2018
Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Less than 12 months

12 months or longer

Total

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

  $

  $

1,991 
11,420 
5,420 
62,162 
4,667 
4,948 
35,372 
125,980 

  $

  $

(82)   $
(171)  
(63)  
(3,359)  
(53)  
(117)  
(703)  
(4,548)   $

1,469 
12,565 
2,416 
7,310 
621 
4,357 
6,325 
35,063 

  $

  $

(47)   $
(391)  
(54)  
(1,069)  
(22)  
(196)  
(127)  
(1,906)   $

3,460 
23,985 
7,836 
69,472 
5,288 
9,305 
41,697 
161,043 

  $

  $

(129)
(562)
(117)
(4,428)
(75)
(313)
(830)
(6,454)

The indicated gross unrealized losses in all fixed maturity categories were $753 and $6,454 at December 31, 2019 and 2018, respectively.  Based on the Company’s current evaluation of its fixed maturities in an unrealized

loss position in accordance with our impairment policy and the Company’s current intentions regarding these securities, the Company concluded that these securities were not other-than-temporarily impaired.

Information and concentrations related to fixed maturities in an unrealized loss position are included below. The tables below include the number of fixed maturities in an unrealized loss position for greater than and less than

12 months and the percentage that were investment grade at December 31, 2019.

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Unrealized Losses less than 12 months
Number of Securities
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment is
Less than
10% of
Amortized
Cost

Impairment is
Greater than
20% of
Amortized Cost

Percent
Investment
Grade

— 
9 
11 
20 
7 
6 
48 
101 

— 
— 
— 
— 
— 
— 
— 
— 

Unrealized Losses greater than 12 months
Number of Securities
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment is
Less than
10% of
Amortized
Cost

Impairment is
Greater than
20% of
Amortized Cost

— 
5 
— 
5 
2 
— 
3 
15 

— 
1 
— 
1 
— 
— 
— 
2 

— 
— 
— 
— 
— 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 

0%
100%
100%
60%
86%
67%
94%

0%
100%
0%
0%
0%
0%
100%

Percent
Investment
Grade

— 
9 
11 
20 
7 
6 
48 
101 

— 
6 
— 
6 
2 
— 
3 
17 

Total

Total

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 3—Deferred Acquisition Costs

Policy acquisition costs deferred primarily consist of commissions on sales, policy underwriting and issuance costs, and variable sales and marketing costs. Annually, the Company reviews the assumptions and experience

underlying the expected gross margins for policies accounted for as investment contracts, which may or may not result in the recognition of unlocking adjustments.

The deferred policy acquisition costs and changes are as follows:

Beginning balance
Acquisition costs deferred
Amortization of deferred policy acquisition costs
Ending balance

December 31,
2019

December 31,
2018

  $

  $

84,567    $
14,619   
(13,410)  
85,776    $

82,319 
13,754 
(11,506)
84,567

Note 4—Income Taxes

Provided below are income taxes based on the difference between the expected tax provision, applying the statutory tax rate (21%) to the actual tax provision.

(Loss) income before income taxes
Statutory rate

Income tax (benefit) expense at statutory rate

Effect of:

Increase (decrease) in the valuation allowance
Other

Income tax (benefit) expense

The components of income tax (benefit) expense are as follows:

Income tax applicable to:

Current
Deferred (net of increase in allowance: 2019—$4,172,
   2018—$889)

Ending balance

63

Year Ended
December 31,

2019

2018

(20,196)   $
21%  
(4,241)  

4,172 
(803)  
(872)   $

(16,197)
21%
(3,401)

889 
162 
(2,350)

Year Ended
December 31,

2019

2018

860    $

(1,732)  

(872)   $

683 

(3,033)
(2,350)

  $

  $

  $

  $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
The components of the net deferred income tax assets are as follows:

Deferred tax assets:

Net operating loss carryforward attributable to non-life companies
Reinsurance assets
Policyholder dividend obligations
Policyholder dividends
Commission receivable, net
Incentive compensation
Other

Total deferred tax assets

Valuation allowance

Total deferred income tax assets

Deferred tax liabilities:

Life insurance reserves
Deferred policy acquisition costs
Net unrealized investment gains
Intangible assets
Basis difference—investments
Fixed assets
Other

Total deferred tax liabilities

Deferred income tax assets, net

Year Ended
December 31,

2019

2018

  $

  $

17,345    $
51,567   
2,405   
251   
6,314   
103   
229   
78,214   
(15,656)  
62,558   

37,034   
10,063   
4,078   
344   
350   
1,089   
160   
53,118   
9,440    $

13,871 
46,777 
1,970 
259 
4,280 
326 
662 
68,145 
(11,484)
56,661 

33,979 
9,567 
191 
361 
539 
1,155 
206 
45,998 
10,663

The Company maintains a valuation allowance against the net deferred tax assets of the companies included in the non-life sub-group because management believes that it is more likely than not that the deferred tax assets

will not be recognized based on the current history of tax losses for the non-life sub-group. Certain net operating loss carryforwards will expire between 2020 and 2032, whereas others have an unlimited carryforward.

On December 22, 2017, the Tax Cut and Jobs Act Bill “H.R.1” was enacted, which, among other things allows Net Operating Losses (NOL) to be carried forward indefinitely, therefore NOL’s generated after December 31,
2017 are reflected in the table below under the caption no expiration. Internal Revenue Code Section 382 (“Section 382”) limits how much of a loss carryforward existing as of the date of an ownership change that can be used to offset
annual taxable income subsequent to the change of ownership. As a result of the IPO and Section 382, the Company will be restricted in its ability to utilize loss carryforwards. The annual limit is estimated to be approximately $3.1
million.

The Company’s net operating loss carryforwards are as follows:

64

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year net operating loss expires
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
No expiration

Life
Sub-Group

Non-Life
Sub-Group

Total

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

$

1,229 
5,249 
5,057 
3,061 
1,708 
8,121 
5,361 
2,539 
1,099 
13,527 
5,311 
5,267 
4,266 
20,800 
82,595 

 $

1,229 
5,249 
5,057 
3,061 
1,708 
8,121 
5,361 
2,539 
1,099 
13,527 
5,311 
5,267 
4,266 
20,800 
82,595

$

For 2019, the Company generated $4,326 of taxable income which, to the extent possible, was offset by net operating loss carryforwards arising in prior years. For 2018, the Company generated $3,649 of taxable income,

which was offset by a reduction of net operating loss carryforwards arising in prior years.

The Company has no unrecognized tax benefits for the years ended December 31, 2019 and 2018 and the Company does not expect the unrecognized tax benefits to increase in the next 12 months. The Company records

penalties and interest related to unrecognized tax benefits within income tax expense.

The Company filed a consolidated federal income tax return for tax year 2018 and will file such for the period January 1, 2019 through August 7, 2019. Subsequent to the completion of the IPO, the Company will file

separate Life and Non-Life tax returns for periods beginning after August 7, 2019.

Note 5—Policy Liabilities

Future Policy Benefits and Claims

Future policy benefits and claims represent the reserve for direct and assumed traditional life insurance policies and annuities in payout status.

The annuities in payout status are certain structured settlement contracts. The policy liability for structured settlement contracts of $18,474 and $16,145 at December 31, 2019 and 2018, respectively, is computed as the

present value of contractually-specified future benefits. The amount included in the policy liability for structured settlements that are life contingent at December 31, 2019 and 2018, is $13,637 and $11,258, respectively.

To  the  extent  that  unrealized  gains  on  fixed  income  securities  would  result  in  a  premium  deficiency  had  those  gains  actually  been  realized,  a  premium  deficiency  reserve  is  recorded.  A  liability  of  $4,482  and  $2,001  is
included as part of the liability for structured settlements with respect to this deficiency at December 31, 2019 and 2018, respectively. The offset to this liability is recorded as a reduction of the unrealized capital gains included in AOCI.

Participating life insurance in force was 15.9% and 21.9% of the face value of total life insurance in force at December 31, 2019 and 2018, respectively.

Note 6—Reinsurance

The Company uses reinsurance to mitigate exposure to potential losses, provide additional capacity for growth, and provide greater diversity of business. For ceded reinsurance, the Company remains liable to the extent that
reinsuring companies may not be able to meet their obligations under the reinsurance agreements. To manage the risk from failure of a reinsurer to meet its obligations, the Company periodically evaluates the financial condition of all of
its reinsurers. No amounts have been recorded in 2019 and 2018 for amounts anticipated to be uncollectible or for the anticipated failure of a reinsurer to meet its obligations under the contracts.

65

 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reinsurance recoverables are as follows:

Ceded future policy benefits
Claims and other amounts recoverable
Ending balance

The reconciliation of direct premiums to net premiums is as follows:

Direct premiums
Assumed premiums
Ceded premiums
Net insurance premiums

At December 31,

2019

2018

113,591    $
19,279   
132,870    $

117,035 
19,566 
136,601

Year Ended
December 31,

2019

2018

155,340    $
25,536   
(86,506)  
94,370    $

142,641 
20,770 
(74,838)
88,573

  $

  $

  $

  $

Net policy charges on universal life products were $165 and $169 for the year ended December 31, 2019 and 2018, respectively, and are included in other income.    

At December 31, 2019 and 2018, reserves related to fixed-rate annuity deposits assumed from a former affiliate company amounted to approximately $78,296 and $83,299, respectively, and are included with policyholder

account balances in the Consolidated Balance Sheets.

Note 7—Retirement and Executive Compensation Plans

The Company sponsors a defined contribution 401(k) plan covering substantially all employees. For the years ended December 31, 2019 and 2018, the Company’s expenses were $554 and $689, respectively. These expenses

were recorded as part of general operating expenses in the Consolidated Statements of Operations.

After completion of the IPO, unvested outstanding awards from the Company’s long-term incentive plan (LTIP), which covered certain members of management and the Company’s Board of Directors, became fully vested.

In the third quarter of 2019, all LTIP related liabilities were paid to eligible participants and the plan was terminated.     

Note 8—Closed Block

The Closed Block was formed at October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future net cash flows of the Closed Block are available only for purposes of paying
benefits, expenses and dividends of the Closed Block and are not available to the Company, except for an amount of additional funding that was established at the inception of the Closed Block. The additional funding was designed to
protect the block against future experience, and if the funding is not required for that purpose, is subject to reversion to the Company in the future. Any reversion of Closed Block assets to the Company must be approved by the Illinois
Department of Insurance (IDOI).

In October 2011, the IDOI approved a reversion of a portion of the initial funding that the Company had determined was not required to fund the Closed Block. The carrying value of the assets transferred from the Closed

Block on October 31, 2011, the date of transfer, was $4,397.

The assets and liabilities within the Closed Block are included in the Company’s consolidated financial statements on the same basis as other accounts of the Company. The maximum future earnings and accumulated other
comprehensive income to be recognized from Closed Block assets and liabilities represent the estimated future Closed Block profits that will accrue to the Company and is calculated as the excess of Closed Block liabilities over Closed
Block assets. Included in Closed Block assets are $9,861 and $9,541 at December 31, 2019 and 2018, respectively, of additional Closed Block funding, plus accrued interest, that is eligible for reversion to the Company if not needed to
fund Closed Block experience.

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block, which is referred to as the actuarial calculation. The actuarial calculation projected the anticipated future cash
flows of the Closed Block as established at the initial funding. We compare the actual results of the Closed Block to expected results from the actuarial calculation as part of the annual assessment of the current level of policyholder
dividends. The assessment of policyholder dividends includes projections of future experience of the Closed Block. The review of Closed Block experience also includes consideration of whether

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
policyholder dividend obligations should be recorded to reflect favorable Closed Block experience that has not yet been reflected in the dividend scales. At December 31, 2019 and 2018, the Company recognized policyholder dividend
obligations of $11,453 and $9,383, respectively, resulting from the excess of actual cumulative earnings over the expected cumulative earnings and from accumulated net unrealized investment gains that have arisen subsequent to the
establishment of the Closed Block.

The impacts on the Company’s comprehensive (loss) income from recognizing policyholder dividend obligations are as follows:

Actual cumulative (loss) income earnings over expected
   cumulative earnings
Income tax (benefit) expense
Net (loss) income impact

Accumulated net unrealized investment (losses) gains
Income tax (benefit) expense

Other comprehensive (loss) income impact
Comprehensive (loss) income impact

Information regarding the Closed Block liabilities (assets) designated to the Closed Block is as follows:

Closed Block Liabilities
Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policyholder dividend obligations
Other liabilities (assets)

Total Closed Block liabilities

Assets Designated to the Closed Block
Investments:

Fixed maturities – available-for-sale – at fair value (amortized cost $33,455 and $34,631, respectively)
Policyholder loans

Total investments

Cash and cash equivalents
Premiums due and uncollected
Accrued investment income
Reinsurance recoverables
Deferred income tax assets, net

Total assets designated to the Closed Block

Excess of Closed Block assets over liabilities
Amounts included in accumulated other comprehensive
   income:
Unrealized investment gains (losses), net of income tax
Allocated to policyholder dividend obligations, net of income
   tax

Total amounts included in accumulated other
   comprehensive income

Maximum future earnings and accumulated other
   comprehensive income to be recognized from
   Closed Block assets and liabilities (includes
   excess assets of $9,861 and $9,541, respectively)

  $

  $

  $

Year Ended
December 31,

2019

2018

(9,049)   $
(1,900)  
(7,149)  
(2,404)  
(504)  
(1,900)  
(9,049)   $

Year Ended
December 31,

2019

2018

39,704    $
7,608   
4,630   
11,453   
8,778   
72,173   

37,483   
1,249   
38,732   
7,025   
9,625   
432   
23,447   
3,557   
82,818   
10,645   

3,182   

(1,900)  

1,282   

(8,668)
(1,820)
(6,848)
(715)
(150)
(565)
(7,413)

58,468 
8,147 
3,856 
9,383 
(1,061)
78,793 

36,104 
1,321 
37,425 
2,664 
2,595 
450 
36,900 
5,314 
85,348 
6,555 

1,164 

(565)

599 

  $

(9,363)   $

(5,956)

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
Information regarding the policyholder dividend obligations is as follows:

Beginning balance
Impact from earnings allocable to policyholder dividend
   obligations
Change in net unrealized investment (losses) gains allocated to policyholder dividend obligations
Ending balance

  $

9,383    $

381   
1,689   
11,453    $

  $

11,097 

47 
(1,761)
9,383

December 31,
2019

December 31,
2018

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information regarding the Closed Block revenues and expenses is as follows:

Revenues

Net insurance premiums
Net investment income
Net realized investment gains

Total revenues

Benefits and expenses

Life and annuity benefits—including policyholder
   dividends of $1,097 and $1,209, respectively
Interest credited to policyholder account balances
Operating costs and expenses

Total expenses

Revenues, net of expenses before provision for income tax
   expense

Income tax expense

Revenues, net of expenses and provision for income tax
   expense

Year Ended December 31,

2019

2018

  $

749    $

1,561   
161   
2,471   

1,445   
194   
(3,482)  
(1,843)  

4,314   
906   

  $

3,408    $

5,525 
1,611 
38 
7,174 

5,044 
207 
(127)
5,124 

2,050 
430 

1,620

The Company charges the Closed Block with federal income taxes and state and local premium taxes, policy maintenance costs and investment management expenses relating to the Closed Block, as provided in the Closed

Block Memorandum.  

The following table presents the amortized cost and fair value of the Closed Block fixed maturity securities portfolio by contractual maturity at December 31, 2019. Actual maturities may differ from contractual maturities

because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties:

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date—primarily
   mortgage and asset-backed securities
Total fixed maturities

Note 9—Regulatory Matters

Minimum Capital and Surplus Requirements

At December 31, 2019

Amortized
Cost

Fair
Value

  $

  $

2,494    $
8,347   
3,342   
17,955   

1,317   
33,455    $

2,513 
8,663 
3,735 
21,262 

1,310 
37,483

Fidelity  Life  is  required  to  comply  with  the  provisions  of  state  insurance  statutes  in  the  jurisdictions  in  which  it  does  business.  These  statutes  include  minimum  capital  and  surplus  requirements.  At  December  31,  2019,

Fidelity Life exceeded the minimum capital and surplus level of $2,000 required by Illinois, its state of domicile.

Risk-Based Capital Requirements

The NAIC established a standard for assessing the solvency of insurance companies using a formula for determining each insurer’s risk-based capital (RBC). At December 31, 2019, the RBC of the Company’s insurance

subsidiary, Fidelity Life, exceeded the levels at which certain regulatory corrective actions would be initiated.

Dividend Limitations

The maximum amount of dividends that can be paid by Illinois life insurance companies to shareholders without 30 days prior notice to the Director of the IDOI is the greater of (i) statutory net income for the preceding year

or (ii) 10% of statutory surplus as of the preceding year-end. However, under State of Illinois insurance statutes, dividends may be paid only from surplus, excluding

69

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
unrealized appreciation in value of investments without prior approval. All dividends paid by Fidelity Life must be reported to the IDOI prior to payment.

Fidelity Life declared and paid dividends in the amount of $5,000 and $7,000 during the twelve months ended December 31, 2019 and 2018, respectively.

In connection with the approval of the Conversion by the Director, the Company agreed, for a period of  twenty-four months following the completion of the Conversion, to (i) seek the prior approval of the IDOI for any declaration

of an ordinary dividend by Fidelity Life, and (ii) either maintain $20  million of the proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million to fund Company operations. 

Statutory Accounting Practices

Fidelity Life prepares their statutory-basis financial statements in conformity with accounting practices prescribed or permitted by the IDOI. The IDOI requires that insurance companies domiciled in Illinois prepare their
statutory-basis financial statements in accordance with the NAIC’s Accounting Practices and Procedures Manual, as modified by the IDOI. In addition, the IDOI has the right to permit other specific practices that may deviate from
prescribed practices.  

Statutory Financial Information

The statutory capital and surplus and net income for Fidelity Life, as determined in accordance with statutory accounting practices prescribed or permitted by the IDOI, at December 31, 2019 and 2018, and for the years ended

December 31, 2019 and 2018, are as follows:

Statutory capital and surplus
Fidelity Life

Statutory net income
Fidelity Life

Note 10—Commitments and Contingencies

Leases

At December 31,

2019

2018

  $

114,676    $

121,866

Year Ended December 31,

2019

2018

  $

7,594    $

2,295

Minimum future operating lease payments, including lease payments for real estate, vehicles, computers and office equipment at December 31, 2019, are as follows:

Year
2020
2021
2022
2023
2024
2025
Total

  $

  $

1,443 
965 
888 
246 
192 
48 
3,782

Lease expense for the years ended December 31, 2019 and 2018 was $1,544 and $1,531, respectively.

Litigation

The Company is subject to legal and regulatory actions in the ordinary course of its business. Management does not believe such litigation will have a material impact on the Company’s financial statements. The Company
establishes accruals for litigation and regulatory matters when it is probable that a loss has been incurred and the amount of that loss can be reasonably estimated. For litigation and regulatory matters where a loss may be reasonably
possible but not probable or, is probable but not reasonably able to be

70

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
estimated, no accrual is established, but the matter, if material, is disclosed. The Company is not aware of any material legal or regulatory matters threatened or pending against the Company.

Debt

The Company is a member of the FHLBC. As a member, the Company is able to borrow on a collateralized basis from FHLBC which can be used as an alternative source of liquidity. FHLBC membership requires the
Company to own member stock. At December 31, 2019, the Company held $104 of FHLBC common stock, which allows the Company to borrow up to $2,311. Interest on borrowed funds is charged at variable rates established from
time to time by FHLBC and depending on the borrowing option selected at the time of the borrowing. No amounts have been borrowed from the FHLBC as of December 31, 2019 and 2018.

Note 11—Assets and Liabilities Measured at Fair Value

Fair value is the estimated price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company attempts to establish fair value
as an exit price consistent with transactions taking place under normal market conventions. The Company utilizes market observable information to the extent possible and seeks to obtain quoted market prices for all securities. If quoted
market prices in active markets are not available, the Company uses a number of methodologies to establish fair value estimates including discounted cash flow models, prices from recently executed transactions of similar securities, or
broker/dealer quotes.

Fair values for the Company’s fixed maturities and equity securities are determined by management, utilizing prices obtained from third-party pricing services. Management reviews on an ongoing basis the reasonableness of
the methodologies used by the pricing services to ensure prices received represent a reasonable estimate of fair value and to confirm representations regarding whether inputs are observable or unobservable. The main procedure the
Company employs in fulfillment of this objective includes back-testing transactions, where past fair value estimates are compared to actual transactions executed in the market on similar dates.

The Company’s assets and liabilities have been classified into a three-level hierarchy based on the priority of the inputs to the respective valuation technique. The hierarchy gives the highest ranking to fair values determined
using  unadjusted  quoted  prices  in  active  markets  for  identical  assets  and  liabilities  (Level  1)  and  the  lowest  ranking  to  fair  values  determined  using  methodologies  and  models  with  unobservable  inputs  (Level  3).  An  asset’s  or  a
liability’s classification is based on the lowest level input that is significant to its measurement. For example, a Level 3 fair value measurement may include inputs that are both observable (Level 1 and Level 2) and unobservable
(Level 3). The levels of the fair value hierarchy are as follows:

Level 1 – Unadjusted quoted prices for identical assets in active markets the Company can access. Level 1 assets include securities that are traded in an active exchange market.

Level 2 – This level includes fixed maturities priced principally by independent pricing services using observable inputs other than Level 1 prices, such as quoted prices for similar instruments in active markets; quoted prices
for identical or similar instruments on inactive markets; and model-derived valuations for which all significant inputs are observable market data. Level 2 instruments include most corporate debt securities and U.S. government and
agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by observable market data.

Level 3 – Valuations derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include less liquid assets for which significant inputs are unobservable in the market,

such as structured securities with complex features that require significant management assumptions or estimation in the fair value measurement.

This hierarchy requires the use of observable market data when available.

Certain assets and liabilities are not carried at fair value on a recurring basis, including investments such as mortgage loans, intangible assets, future policy benefits excluding term life reserves and policyholder account
balances.  Accordingly,  such  investments  are  only  included  in  the  fair  value  hierarchy  disclosure  when  the  investment  is  subject  to  re-measurement  at  fair  value  after  initial  recognition  (for  example,  when  there  is  evidence  of
impairment) and the resulting re-measurement is reflected in the consolidated financial statements at the reporting date.

71

Recurring and Non-Recurring Fair Value Measurements

The Company’s assets and liabilities that are carried at fair value on a recurring and non-recurring basis, by fair value hierarchy level, are as follows:

December 31, 2019
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities
   U.S. government and agencies
   U.S. agency mortgage-backed
   State and political subdivisions
   Corporate and miscellaneous
   Foreign government
   Residential mortgage-backed
   Commercial mortgage-backed
   Asset-backed

         Total fixed maturities

      Short-term investments

Equity securities – trading
  Total recurring assets

December 31, 2018
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities
   U.S. government and agencies
   U.S. agency mortgage-backed
   State and political subdivisions
   Corporate and miscellaneous
   Foreign government
   Residential mortgage-backed
   Commercial mortgage-backed
   Asset-backed

         Total fixed maturities

      Short-term investments

Equity securities – trading
    Total recurring assets

Level 1

Level 2

Level 3

Total Fair
Value

  $

  $

  $

  $

— 
— 
— 
1,870 
— 
— 
— 
— 
1,870 
29,757 
5,231 
36,858 

  $

  $

16,102 
39,535 
24,743 
145,268 
171 
9,215 
19,335 
57,467 
311,836 
— 
— 
311,836 

  $

  $

Level 1

Level 2

Level 3

— 
— 
— 
1,637 
— 
— 
— 
— 
1,637 
— 
4,823 
6,460 

  $

  $

12,510 
32,582 
23,911 
142,507 
142 
10,085 
16,151 
53,366 
291,254 
— 
— 
291,254 

  $

  $

— 
— 
— 
— 
— 
— 
— 
1,215 
1,215 
— 
— 
1,215 

— 
— 
— 
12,773 
— 
— 
— 
922 
13,695 
— 
— 
13,695 

  $

  $

  $

  $

16,102 
39,535 
24,743 
147,138 
171 
9,215 
19,335 
58,682 
314,921 
29,757 
5,231 
349,909

Total Fair
Value

12,510 
32,582 
23,911 
156,917 
142 
10,085 
16,151 
54,288 
306,586 
— 
4,823 
311,409

Summary of Significant Valuation Techniques for Assets and Liabilities on a Recurring Basis

Level 1 securities include principally exchange-traded funds that are valued based on quoted market prices for identical assets.

All the fair values of the Company’s fixed maturities and equity securities within Level 2 are based on prices obtained from independent pricing services. All of the Company’s prices for each security are generally sourced
from multiple pricing vendors, and a vendor hierarchy is maintained by asset type and region of the world, based on historical pricing experience and vendor expertise. The Company ultimately uses the price from the pricing service
highest in the vendor hierarchy based on the respective asset type and region. For fixed maturities that do not trade on a daily basis, the pricing services prepare estimates of fair value measurements using their pricing applications
which  incorporate  a  variety  of  inputs  including,  but  not  limited  to,  benchmark  yields,  reported  trades,  broker/dealer  quotes,  issuer  spreads,  and  U.S.  Treasury  curves.  Specifically,  for  asset-backed  securities,  key  inputs  include
prepayment and default projections based on past performance of the underlying collateral and current market data. Securities with validated quotes from pricing services are reflected within Level 2 of the fair value hierarchy, as they
generally are based on observable pricing for similar assets or other market significant observable inputs.

72

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
Level  3  fair  value  classification  consists of investments in structured  placement  securities  where  the  fair  value  of  the security  is  determined  by  a  pricing  service  using  internal  pricing  models  where  one  or  more  of  the
significant inputs is unobservable in the marketplace, or there is a single broker/dealer quote. The fair value of a broker-quoted asset is based solely on the receipt of an updated quote from a single market maker or a broker-dealer
recognized as a market participant. The Company does not adjust broker quotes when used as the fair value measurement for an asset. At December 31, 2019, the Company held three securities utilizing internal model pricing that was
within Level 3. The fair value of Level 3 liabilities is estimated on the discounted cash flows of contractual payments.

If the Company believes the pricing information received from third-party pricing services is not reflective of market activity or other inputs observable in the market, the Company may challenge the price through a formal
process with the pricing service. Historically, the Company has not challenged or updated the prices provided by third-party pricing services. However, any such updates by a pricing service to be more consistent with the presented
market observations, or any adjustments made by the Company to prices provided by third-party pricing services would be reflected in the balance sheet for the current period.

When the inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on the lowest level input that is significant to the fair value
measurement in its entirety. Thus, a Level 3 fair value measurement may include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3). Net transfers into and/or out of Level 3 are reported as having occurred at the
beginning of the period and are based on observable inputs received from pricing sources; therefore, all net realized and unrealized gains and losses on these securities for the period are reflected in the table that follows. A summary of
changes in fair value of Level 3 assets held at fair value on a recurring basis is as follows:

Financial Assets
Fixed maturities
Corporate and miscellaneous
Asset-backed

Total assets

Financial Assets
Fixed maturities
Corporate and miscellaneous
Asset-backed

Total assets

Balance at
January 1,
2019

Net
Income
(loss)

OCI

Purchases

Sales

Settlements

Net
Transfers

Balance at
December 31,
2019

Total gains (losses) included in:

  $

  $

12,773 
922 
13,695 

  $

  $

— 
— 
— 

  $

  $

— 
3 
3 

  $

  $

— 
1,875 
1,875 

  $

  $

— 
— 
— 

  $

  $

  $

— 
(1,585)  
(1,585)   $

(12,773)   $
— 
(12,773)   $

— 
1,215 
1,215

Balance at
January 1,
2018

Net
Income
(loss)

OCI

Purchases

Sales

Settlements

Net
Transfers

Balance at
December 31,
2018

Total gains (losses) included in:

  $

  $

22,290 
1,000 
23,290 

  $

  $

— 
— 
— 

  $

  $

(607)   $

— 

(607)   $

— 
— 
— 

  $

  $

— 
— 
— 

  $

  $

(7,660)   $
(78)  
(7,738)   $

(1,250)   $
— 
(1,250)   $

12,773 
922 
13,695

There were 29 transfers out of Level 3 into Level 2 based on observable inputs obtained from pricing sources in 2019 compared to 1 transfer in 2018. There were no transfers between Level 1 and Level 2 in 2018 or 2019.

There were no transfers out of Level 2 into Level 3 in 2018 or 2019.

Financial Instruments not Measured at Fair Value

The carrying amount and estimated fair values of the Company’s financial instruments that are not measured at fair value on the Consolidated Balance Sheets are as follows:

December 31, 2019
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans
Short-term investments

Financial instruments recorded as liabilities:

Future policy benefits, excluding term life reserves
Long/short-term debt
Policyholder account balances

Carrying
Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

  $

  $

51,835 
6,040 
29,757 

21,290 
20,600 
87,517 

73

  $

— 
— 
29,757 

— 
— 
— 

  $

— 
— 
— 

— 
— 
— 

  $

47,567 
7,926 
— 

19,070 
23,060 
89,896 

47,567 
7,926 
29,757 
— 
19,070 
23,060 
89,896

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2018
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans

Financial instruments recorded as liabilities:

Future policy benefits, excluding term life reserves
Long/short-term debt
Policyholder account balances

Carrying
Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

  $

  $

50,830 
5,623 

18,774 
13,366 
93,051 

  $

— 
— 

— 
— 
— 

— 
— 

— 
— 
— 

  $

  $

46,629 
7,355 

17,090 
12,992 
88,513 

46,629 
7,355 
— 
17,090 
12,992 
88,513

The following methods and assumptions were used to estimate the fair value of these financial assets and liabilities.

Mortgage Loans—Fair value was based on the discounted value of future cash flows for all first mortgage loans adjusted for specific loan risk. The discount rate was based on the rate that would be offered for similar loans

at the reporting date. Fair value excludes $3,193 and $3,262 of second and mezzanine mortgages carried at cost which fair value is not measurable at December 31, 2019 and 2018, respectively.

Policyholder Loans—Fair value of policyholder loans are estimated using discounted cash flows using risk-free interest rates with no adjustment for borrower credit risk as these loans are fully collateralized by the cash

value of the underlying insurance policy.

Future Policy Benefits and Policyholder Account Balances—For deposit liabilities with interest rate guarantees greater than one year or with defined maturities, the fair value was estimated by calculating an average
present value of expected cash flows over a broad range of interest rate scenarios using the current market risk-free interest rates adjusted for spreads required for publicly traded bonds issued by comparably rated insurers. For deposit
liabilities with interest rate guarantees of less than one year, the fair value was based on the amount payable on demand at the reporting date.

Long and Short-Term Debt—Fair value was calculated using the discounted value of future cash flows method. The discount rate was based on the rate that is commensurable to the level of risk. The carrying amounts

reported on the Consolidated Balance Sheets has been divided into short and long-term based upon expected maturity dates.

Note 12—Long and Short-Term Debt

The Company originally entered into a financing arrangement with an external party in January 2018, from which the Company receives an advanced commission-based payment for certain Insurance Segment term policies
sold  through  the  Agency  Segment,  in  exchange  for  a  level  commission  that  is  paid  by  the  Company  over  the  period  the  policy  remains  in-force.  The  Company’s  arrangement  with  the  external  party  allows  us  to  finance  up  to
$27.5 million of commission. At December 31, 2019 and December 31, 2018, we had a net advance of $19,089 and $13,366, respectively, under this arrangement. At December 31, 2019, the Company expects to pay back the aggregate
amounts as presented in the following table.

Due in one year or less
Due after one year through two years
Due after two years through three years
Due after three years through four years
Due after four years through five years
Due after five years
Less discount
Total long/short-term debt

74

  $

  $

3,999 
2,533 
2,311 
2,157 
2,040 
16,114 
(8,554)
20,600

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 13—Accumulated Other Comprehensive Income (Loss)

Changes in Accumulated Other Comprehensive (Loss) Income, net of taxes are as follows:

Balance at January 1, 2019
Other comprehensive income (loss)
Income tax benefit (expense)
Other comprehensive (loss) income, net of tax
Balance at December 31, 2019

Balance at January 1, 2018
Other comprehensive (loss) income
Income tax benefit (expense)
Other comprehensive (loss) income, net of tax
Balance at December 31, 2018

Net
Unrealized
Gains
(Losses) on
Investments
with OTTI
Losses

Net
Unrealized
Gains
(Losses) on
Investments
with OTTI
Losses

Net
Unrealized
(Losses)
Gains on
Other
Investments

(2,730)   $
14,080 
(2,955)  
11,125 
8,395 

  $

Net
Unrealized
(Losses)
Gains on
Other
Investments

  $

7,436 
(12,870)  
2,704 
(10,166)  
(2,730)   $

362 
— 
— 
— 
362 

  $

  $

362 
— 
— 
— 
362 

  $

  $

  $

  $

  $

  $

Total

(2,368)
14,080 
(2,955)
11,125 
8,757

Total

7,798 
(12,870)
2,704 
(10,166)
(2,368)

Note 14—Business Segments

The Company’s current operations were organized into three reportable segments: Insurance, Agency, and Corporate.

The Insurance Segment is composed of three broad lines consisting of Direct Life, Closed Block, and Assumed Life and Annuities. Direct Life and the Closed Block are distinct operations; the assumed business and the small

amount of structured settlements are all blocks in run-off from a prior management arrangement.

The Agency Segment includes the insurance distribution operations of the Company and includes commission revenue from the sale of Fidelity Life products.

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Corporate Segment includes certain expenses that are corporate expenses or that will benefit the overall organization and are not allocated to a segment.

All intercompany accounts and transactions have been eliminated in consolidation, including any profit or loss from the sale of Insurance Segment products through the Agency Segment.

The segment results are as follows:

Year Ended December 31, 2019
Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other than temporary impairment
Earned commissions from external customers
Intersegment earned commissions
Other income

Total revenues

Life, annuity, and health claim benefits
Operating costs and expenses
Amortization of deferred policy acquisition costs
Amortization of intangible assets
Total benefits and expenses

(Loss) income before income tax

Year Ended December 31, 2018
Net insurance premiums
Net investment income
Net realized investment (losses) gains
Earned commissions from external customers
Intersegment earned commissions
Other income

Total revenues

Life, annuity, and health claim benefits
Operating costs and expenses
Amortization of deferred policy acquisition costs
Amortization of intangible assets
Total benefits and expenses

(Loss) income before income tax

December 31, 2019
Investments and cash
Commissions and agent balances
Deferred policy acquisition costs
Intangible assets
Reinsurance recoverables
Deferred income tax (liabilities) assets, net
Other

Total assets

Insurance

Agency

Corporate

Eliminations

Total
Consolidated

  $

94,370 
15,278 
645 
(41)  
— 
— 
254 
110,506 
65,050 
28,358 
18,253 
— 
111,661 

(1,155)   $

  $

— 
— 
— 
— 
17,688 
21,671 
6,262 
45,621 
— 
52,627 
— 
83 
52,710 
(7,089)   $

  $

— 
1,166 
46 
— 
— 
— 
— 
1,212 
— 
9,197 
— 
— 
9,197 
(7,985)   $

  $

— 
(368)  
— 
— 
— 

(21,671)  

— 

(22,039)  

— 

(13,229)  
(4,843)  
— 

(18,072)  
(3,967)   $

94,370 
16,076 
691 
(41)
17,688 
— 
6,516 
135,300 
65,050 
76,953 
13,410 
83 
155,496 
(20,196)

Insurance

Agency

Corporate

Eliminations

Total
Consolidated

  $

  $

  $

  $

88,573 
15,197 

(967)  
— 
— 
236 
103,039 
60,154 
27,486 
16,028 
— 
103,668 

  $

— 
— 
— 
13,404 
28,857 
7,633 
49,894 
— 
50,489 
— 
164 
50,653 

  $

(629)   $

(759)   $

  $

— 
290 
— 
— 
— 
— 
290 
— 
5,055 
— 
— 
5,055 
(4,765)   $

  $

— 
(386)  
— 
— 

(28,857)  

— 

(29,243)  

— 

(14,677)  
(4,522)  
— 

(19,199)  
(10,044)   $

Insurance

Agency

Corporate

Total

  $

412,329 
(13,775)  
85,776 
— 
132,870 

(8,235)  
31,029 
639,994 

  $

1,170 
25,045 
— 
1,635 
— 
— 
3,393 
31,243 

  $

  $

32,231 
— 
— 
— 
— 
17,675 
639 
50,545 

  $

  $

  $

  $

76

88,573 
15,101 
(967)
13,404 
— 
7,869 
123,980 
60,154 
68,353 
11,506 
164 
140,177 
(16,197)

445,730 
11,270 
85,776 
1,635 
132,870 
9,440 
35,061 
721,782

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2018
Investments and cash
Commissions and agent balances
Deferred policy acquisition costs
Intangible assets
Reinsurance recoverables
Deferred income tax (liabilities) assets, net
Other

Total assets

Insurance

Agency

Corporate

Total

  $

  $

  $

386,254 
(13,160)  
84,567 
— 
136,601 

(6,548)  
18,468 
606,182 

  $

590 
15,024 
— 
1,716 
— 
— 
2,584 
19,914 

  $

  $

2,219 
— 
— 
— 
— 
17,211 
9,444 
28,874 

  $

  $

389,063 
1,864 
84,567 
1,716 
136,601 
10,663 
30,496 
654,970

The Company’s investment in equity method investees and the related equity income is attributable to the Corporate Segment.

All the Company’s significant revenues and long-lived assets are located in the United States, which is the Company’s country of domicile.

Note 15 – Quarterly Financial Information

As  a  smaller  reporting  company,  as  defined  by  Rule  12b-2  of  the  Securities  Exchange  Act  of  1934,  as  amended,  and  Item  10(f)(1)  of  Regulation  S-K,  the  Company  has  elected  to  comply  with  certain  scaled  disclosure

reporting obligations, and therefore is not required to provide the information required by Item 503(c) of Regulation S-K.

Note 16—Subsequent Events

           The recent outbreak of the novel coronavirus in many countries continues to adversely impact global commercial activity and has contributed to significant volatility in financial markets. There may be disruption in global and
local supply chains, and there could be a continued adverse impact on economic and market conditions. The impact to both employees and customers of the Company from the novel coronavirus presents material uncertainty and risk
with respect to the Company’s performance and financial results.

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Type of Investment
Fixed maturities

U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Equity securities
Short-term investments
Mortgage loans
Policyholder loans
Other invested assets

Total investments

Vericity, Inc.
Schedule I
Summary of Investments Other Than Investments in Related Parties
As of December 31, 2019
(dollars in thousands)

Cost

Value

Balance Sheet

$

$

14,195 
38,542 
23,246 
132,108 
131 
8,820 
18,685 
58,675 
294,402 
6,350 
29,742 
51,835 
6,040 
104 
388,473 

$

$

16,102 
39,534 
24,743 
147,139 
171 
9,215 
19,335 
58,682 
314,921 
5,231 
29,757 
51,835 
6,040 
104 
407,888 

$

$

16,102 
39,534 
24,743 
147,139 
171 
9,215 
19,335 
58,682 
314,921 
5,231 
29,757 
51,835 
6,040 
104 
407,888

78

 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II
Condensed Financial Information of Registrant (Parent Company) Statement of Operations
As of and for the Year Ended December 31, 2019
(dollars in thousands)

For the Year Ended December 31,
Revenues
Net investment income and realized gains

Total revenues

Expenses
Operating costs and expenses

Total expenses

Income (loss) before income taxes

Income tax (benefit) expense
Net income (loss) before equity in net loss of subsidiary
Equity in net (loss) of subsidiary
Net (loss) income

Other comprehensive income (loss)
Equity in other comprehensive income of subsidiary

Total comprehensive (loss) income

See notes to consolidated financial statements.

79

$

$

2019

872 
872 

4,029 
4,029 
(3,157)
(181)
(2,976)
(16,348)
(19,324)
15 
11,110 
(8,199)

 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Financial Position
(dollars in thousands)

For the Year Ended December 31,
Assets
Investment in subsidiaries
Short-term investments
Cash and cash equivalents
Accrued investment income
Inter-company receivables
Current income tax receivable

Total assets

Liabilities and Shareholders' Equity
Liabilities
Other liabilities

Total liabilities
Shareholders' Equity:
Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and outstanding
Additional paid-in capital
Retained earnings
Other comprehensive (loss) income

Total shareholders' equity

Total liabilities and shareholders' equity

See notes to consolidated financial statements.

80

$

$

2019

175,522 
29,757 
2,320 
12 
4,718 
181 
212,510 

93 
93 

15 
39,840 
163,805 
8,757 
212,417 
212,510 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Cash Flows
(dollars in thousands)

For the Year Ended December 31,
Cash flows from operating activities
Net (loss) income

Adjustments to reconcile net income to net cash provided (used) by operations:
Equity in earnings of subsidiaries
Accretion of bond discount

Change in:

Due to subsidiaries
Accrued investment income
Other liabilities
Income tax

Net cash used by operating activities

Cash flows from investing activities
Purchases of short-term investments
Sales of short-term investments

Net cash flows used by investing activities

Cash flows from financing activities
Proceeds from issuance of common stock in initial public offering, net of underwriting commission and offering costs
Return of capital

Net cash flows provided by financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents - beginning of period
Cash and cash equivalents - end of period

See notes to consolidated financial statements.

81

$

$

2019

(19,324)

16,348 
(441)

(14,822)
(12)
93 
(181)
(18,339)

(29,300)
— 
(29,300)

142,928 
(92,969)
49,959 
2,320 
— 
2,320 

 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule III
Supplementary Insurance Information
As of and for the Years Ended December 31, 2019 and 2018
(dollars in thousands)

Segment
2019

Insurance
Agency
Corporate
Eliminations
Total

2018

Insurance
Agency
Corporate
Eliminations
Total

Deferred
Policy
Acquisition
Costs

Future
Policy
Benefits
Losses and
Expenses

Other
Policy
Claims and
Benefits
Payable

Net
Insurance
Premiums

Net
Investment
Income

Benefits,
Claims,
Losses and
Settlement
Expenses

Amortization
of DAC

Other
Operating
Expenses

  $

  $

  $

  $

85,776 
— 
— 
— 

  $

335,766 
— 
— 
— 

  $

124,033 
— 
— 
— 

  $

94,370 
— 
— 
— 

  $

15,278 
— 
1,166 
(368)

  $

65,050 
— 
— 
— 

  $

18,253 
— 
— 
(4,843)

85,776 

  $

335,766 

  $

124,033 

  $

94,370 

  $

16,076 

  $

65,050 

  $

13,410 

  $

  $

84,567 
— 
— 
— 

  $

320,397 
— 
— 
— 

  $

128,172 
— 
— 
— 

  $

88,573 
— 
— 
— 

  $

15,197 
— 
290 
(386)

  $

60,154 
— 
— 
— 

  $

16,028 
— 
— 
(4,522)

  $

84,567 

  $

320,397 

  $

128,172 

  $

88,573 

  $

15,101 

  $

60,154 

  $

11,506 

  $

28,358 
52,710 
9,197 
(13,229)

77,036 

27,486 
50,652 
5,055 
(14,677)

68,516

82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2019

Life insurance face amount in-force (millions)
Premiums

Life insurance
Accident and health
Total premiums

2018

Life insurance face amount in-force (millions)
Premiums

Life insurance
Accident and health
Total premiums

Vericity, Inc.
Schedule IV
Reinsurance
As of and for the Years Ended December 31, 2019 and 2018
(dollars in thousands)

Gross
Amount

Ceded to
Other
Companies

Assumed
From
Other
Companies

Net
Amount

Percentage
of Amount
Assumed
to Net

29,943 

  $

30,986 

  $

2,388 

  $

1,345 

177.5%

154,547 
793 
155,340 

  $

  $

86,311 
195 
86,506 

  $

  $

25,536 
— 
25,536 

  $

  $

31,999 

  $

24,089 

  $

1,969 

  $

141,657 
984 
142,641 

  $

  $

74,621 
217 
74,838 

  $

  $

20,770 
— 
20,770 

  $

  $

93,772 
598 
94,370 

7,910 

87,806 
767 
88,573 

27.2%
0.0%
27.1%

24.9%

23.7%
0.0%
23.5%

  $

  $

  $

  $

  $

  $

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2019

Allowance for losses on commercial mortgage loans
Allowance for uncollectible receivables
Valuation allowance on deferred tax assets

2018

Allowance for losses on commercial mortgage loans
Allowance for uncollectible receivables
Valuation allowance on deferred tax assets

Vericity, Inc.
Schedule V
Valuation and Qualifying Accounts
For the Years Ended December 31, 2019 and 2018
(dollars in thousands)

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Additions

Other

Deductions

Balance at
End of
Period

  $

  $

  $

  $

236 
562 
11,484 
12,282 

268 
830 
10,595 
11,693 

  $

  $

  $

  $

— 
— 
4,172 
4,172 

— 
— 
889 
889 

  $

  $

  $

  $

— 
— 
— 
— 

— 
— 
— 
— 

  $

  $

  $

  $

183 
17 
— 
200 

32 
268 
— 
300 

  $

  $

  $

  $

53 
545 
15,656 
16,254 

236 
562 
11,484 
12,282

84

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures.

We maintain disclosure controls and procedures as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Under the supervision and with the participation of our management, including our principal executive
officer and principal financial officer, we conducted an evaluation of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report. Based upon this evaluation, the principal executive
officer and the principal financial officer concluded that our disclosure controls and procedures are effective in providing reasonable assurance that material information required to be disclosed in our reports filed with or submitted to
the SEC under the Securities Exchange Act is recorded, processed, summarized and reported within the time periods specified by the Securities Exchange Act and made known to management, including the principal executive officer
and the principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Internal Control Over Financial Reporting

This annual report does not include a report of management’s assessment regarding internal control over financial reporting or any attestation report of the company’s registered public accounting firm due to a transition

period established by rules of the SEC for newly public companies.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(d) or 15d-15(d) of the Exchange Act) during the fourth quarter of 2019 that materially affected, or are reasonably

likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information.

Not applicable

85

 
Item 10. Directors, Executive Officers and Corporate Governance.

The table below provides information of our directors and executive officers as of March 30, 2020.

PART III

Name

Eric Rahe
Neil Ashe
Calvin Dong
Richard A. Hemmings
Scott Perry
James W. Schacht
James E. Hohmann
John Buchanan
Chris Campbell
James C. Harkensee
Chris S. Kim
Laura R. Zimmerman

Directors

Age
51
52
32
73
57
77
64
49
49
61
48
61

Position

  Director and Chairman
  Director
  Director
  Director
  Director
  Director
  Chief Executive Officer, President and Director
  Executive Vice President, General Counsel and Corporate Secretary
  Executive Vice President of Vericity, President and Chief Operating Officer of Efinancial
  Executive Vice President of Vericity, President and Chief Operating Officer of Fidelity Life
  Executive Vice President, Chief Financial Officer and Treasurer
  Executive Vice President and Chief Marketing Officer

Our directors were initially chosen based upon their individual skills, experiences and qualifications which collectively provide a balanced level of expertise to the Company. Additionally, we believe that each of our directors

possess high professional and personal ethics and values, which are attributes that are important characteristics to the Company.

Eric Rahe has served as Vericity’s Chairman since August 7, 2019.  Mr. Rahe has served as a Managing Director of J.C. Flowers & Co. LLC since 2014, a leading private investment firm dedicated to investing globally in the
financial services industry and serves as a member of the firm’s Management Committee. From 2008 to 2014, Mr. Rahe was a Managing Director at Clayton, Dubilier & Rice where he established and led the firm’s financial services
practice. Previously, he was a senior investment professional at the hedge fund SAB Capital, and before that a Partner at Capital Z Partners, the financial services focused private equity firm. Mr. Rahe began his career at Donaldson,
Lufkin & Jenrette. Mr. Rahe serves on the Boards of Directors of AmeriLife Group Holdings and ELMC Group, LLC.

He received an A.B. in Economics from Harvard College, where he graduated magna cum laude, and an M.B.A. from Harvard Business School.

Mr. Rahe was selected to serve on our board of directors because of his experience in the insurance and financial services industries. Mr. Rahe has been investing in the insurance industry for over 25 years and has served on

the board of directors of a number of insurance companies.

Richard A. Hemmings has served as a director of Vericity since 2013 and served as the Chairman of the board of directors of Members Mutual from its formation in 2007 until its conversion in 2019. From 2007 until 2014,
Mr. Hemmings also served as the President and Chief Executive Officer of Members Mutual. Mr. Hemmings also served as the Chairman of the board of directors and Chief Executive Officer (and prior to 2012, President) of Fidelity
Life, positions held by him from 2005 to 2014. Mr. Hemmings became a director of Fidelity Life in 2002. Prior to joining Fidelity Life in 2005, Mr. Hemmings was a partner in the Chicago law firm of Lord, Bissell & Brook LLP and
was associated with the firm for 25 years. Mr. Hemmings also serves on the board of Brighthouse Life Insurance Company of New York, a position he has held for over 20 years. Fidelity Life does not do business in the State of New
York, and Brighthouse Life Insurance Company of New York conducts its insurance business only in the State of New York.

Mr. Hemmings was selected to serve on our board of directors because of his experience in the life insurance industry; his knowledge of the legal and regulatory matters affecting our operations; and his executive experience

with Members Mutual and Fidelity Life.

James E. Hohmann has served as a director, Chief Executive Officer and President of Vericity since September 2014 and served as a director and Chief Executive Officer of Vericity from September 2014 until its conversion

in 2019. For approximately two

86

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
years prior thereto, Mr.  Hohmann  worked  as  a  private  consultant  in  the  life  insurance  industry,  including  providing  consulting  services  for  Members  Mutual.  From  April  2009  until  June  2012,  Mr.  Hohmann  served  as  a  director,
President, and Chief Executive Officer of FBL Financial Group, an individual life insurance and annuity products company. From January 2007 until January 2009, Mr. Hohmann was an executive officer of Allstate Corporation with
accountabilities as President and Chief Executive Officer of Allstate Financial. From December 2004 until December 2006, Mr. Hohmann was President and Chief Operating Officer of Conseco, Inc. Earlier, he served as President and
Chief Executive Officer of a newly formed XL Life and Annuity business at XL Capital, was Chief Actuary and then President of the Financial Institutions business of Zurich (Kemper), and worked for nearly 13 years as a management
consultant, first for KPMG Peat Marwick, followed by Tillinghast/Towers Perrin (now Willis Towers Watson) where he was Managing Principal of the Chicago Life Practice.

Mr.  Hohmann  also  currently  serves  on  the  Board  of  Directors  of  American  Council  of  Life  Insurers,  the  Board  of  Directors  of  Bankers  Trust  (non-public)  and  is  Chairman  of  MIB  Group  Inc.,  a  life  insurance  industry
membership organization. He also served as a former director of the Board of Governors for the Property Casualty Insurance Association of America. Mr. Hohmann is a Fellow of the Society of Actuaries and a Member of the American
Academy of Actuaries.

Mr. Hohmann was selected to serve on our board of directors because of his executive leadership experience, his expertise in insurance and financial services, and his actuarial background.

James W. Schacht has served as a director of Vericity since 2013 and as the President of The Schacht Group, Inc., which advises national and international clients with respect to insurance and regulatory matters, since its
founding in 2008. Prior thereto, Mr. Schacht was for thirteen years a Managing Director at two international consulting firms. Mr. Schacht has over 45 years of broad-based experience in the insurance industry and all areas of insurance
regulation. Mr. Schacht has served as an expert consultant and witness on a variety of insurance, reinsurance, and regulatory issues in litigation, and advises clients on new insurance products, organizing insurance companies, financial
and reporting requirements, and securing regulatory approval for a variety of transactions. Mr. Schacht served as the Director of the Illinois Department of Insurance on three occasions. Mr. Schacht serves on the board of directors of
Spinnaker Insurance Company, a property and casualty insurer. Mr. Schacht has served on the board of directors of Members Mutual from 2007 through its conversion in 2019.

Mr. Schacht was selected to serve on our board of directors because of his experience in the insurance industry and his knowledge of legal and regulatory matters affecting our operations.

Calvin Dong has served as a director of Vericity since August 7, 2019.  He is a Vice President at J.C. Flowers & Co. LLC, where he has been employed since 2013. Prior to joining J.C. Flowers & Co. LLC, Mr. Dong was a

member of the Financial Institutions Group at Barclays Investment Bank in New York for three years, focusing on mergers and acquisitions and capital raising transactions in the insurance sector.

Mr. Dong received a B.S. (Honors) in Finance and Accounting with High Distinction from the Kelley School of Business, Indiana University.

Mr. Dong was selected to serve on our board of directors because of his experience in the insurance and financial services industries. Mr. Dong has over 8 years of experience as an investor and banker to the life insurance

industry.

Scott Perry has served as a director of Vericity since August 7, 2019.  He joined AmeriLife Group Holdings as Chief Executive Officer in December 2016. AmeriLife is a distributor of annuity, life, and health insurance
products and is a portfolio company of a fund advised by Thomas H. Lee Partners, L.P.  He was previously the Chief Business Officer of CNO Financial Group, Inc., (formerly, Conseco, Inc.), where he oversaw the operations of
Bankers Life, Colonial Penn and Washington National, from 2009 until 2016. Prior to that, Mr. Perry served as the President of Bankers Life from 2002 until 2009. Before joining Bankers Life, Mr. Perry worked for 12 years in sales,
marketing,  and  management  roles  at  Golden  Rule,  Anthem  Blue  Cross  Blue  Shield  and  Premera  Blue  Cross.  Earlier  in  his  career,  he  advised  healthcare  payers  and  providers  on  strategies  to  improve  operational  and  financial
performance with the Deloitte & Touche Integrated Health Care Group.

Mr. Perry has served on the boards of LL Global (LIMRA) and the American College. He also served as a board member and Chair of the Greater Illinois chapter of the Alzheimer’s Association.

Mr. Perry was selected to serve on our board of directors because of his experience in the insurance industry. Mr. Perry has over 28 years of experience in the life insurance industry. As Chief Executive Officer of AmeriLife

and former President of Bankers Life, Chief Business Officer of CNO, he brings particular expertise in the distribution of a wide variety of life and health products across various distribution channels.

87

 
 
 
Neil Ashe has served as a director of Vericity since August 7, 2019. He is the Chief Executive officer of Acuity Brands which is a global technology manufacturer, driving an innovative  and  comprehensive  portfolio  of
lighting products, controls, software, and services.  Mr. Ashe also serves as the Chief Executive officer of Faster Horses LLC, which invests in, operates and advises companies that are embracing the power of digital to grow and change
their businesses. Mr. Ashe has served in this position since 2017. From 2012 to 2017, Mr. Ashe was the President and Chief Executive Officer of Global eCommerce and Technology for Wal-Mart Stores, Inc. Mr. Ashe was with CNET
Networks (NASDAQ: CNET) from 2002 to 2008, having been appointed as Chief Executive Officer in 2006, and, subsequently, the President of CBS Interactive from 2008 until 2011, following the sale of CNET to CBS. He has
served on the boards of directors of numerous companies, including CNET and AMC Networks (NASDAQ: AMCX), and was a member of the Georgetown University Board of Regents.

Mr. Ashe has an M.B.A. from the Harvard Business School and a B.S. in Business Administration from Georgetown University.

Mr. Ashe was selected to serve on our board of directors because of his experience helping companies use and adopt technology to grow their businesses. Through his experience running several leading internet businesses,

Mr. Ashe brings a breadth of experience that will be germane to the Company’s internet agency, Efinancial.

Executive Officers

Set forth below is biographical information for our executive officers (except for Mr. Hohmann, whose biographical information is set forth above):

James C. Harkensee has served as Executive Vice President of Vericity since its conversion in 2019 and as President and Chief Operating Officer of Fidelity Life since November 2012. From July 1, 2013 to August 4, 2014,
Mr. Harkensee served as Interim Chief Financial Officer of Members Mutual. Prior to that, Mr. Harkensee served in various capacities at Fidelity Life, including most recently as Vice President of Product and Corporate Development
and prior to that as President of America Direct Insurance Agency, Inc., a subsidiary of Fidelity Life, which he joined in 2005. He was formerly President of Zurich Direct, a direct marketing insurance agency. Mr. Harkensee began his
career at Bankers Life & Casualty in 1980, later joining Zurich Life, where he was promoted to Chief Actuary. Mr. Harkensee also serves as Executive Vice President of Vericity. He is a Fellow of the Society of Actuaries.

Chris S. Kim has served as Chief Financial Officer of Vericity since August 2014 and served as Chief Financial Officer of Members Mutual from August 2014 until its conversion in 2019. He has served as Executive Vice
President of Vericity since its conversion in 2019. Prior thereto, Mr. Kim served as Chief Accounting Officer of Members Mutual since June 2013. Mr. Kim has over twenty years of experience in public accounting and controllership
with  a  focus  on  property  and  casualty  and  life  insurers.  He  has  extensive  experience  in  advising  public  companies  on  accounting  and  financial  reporting  matters  related  to  capital  raising  activities  and  advising  clients  on  complex
accounting matters. Mr. Kim also serves as Executive Vice President of Vericity. Prior to joining Members Mutual, he was employed by PricewaterhouseCoopers LLC for a total of seventeen years within the audit and transaction
services practice in Kansas City, Chicago, and New York, from 1995-2002 and again from 2004-2013. From 2002-2004, Mr. Kim held the position of Assistant Controller with Employers Reinsurance Corporation, a subsidiary of GE
Capital.

John Buchanan  has  served  as  Executive  Vice  President,  General  Counsel  and  Corporate  Secretary  of  Vericity  since  February,  2016.  Mr.  Buchanan  served  as  Executive  Vice  President,  General  Counsel  and  Corporate
Secretary of Members Mutual from February 2016 until its conversion in 2019. Prior thereto, from 1995 to February 2016, Mr. Buchanan served in various legal roles during a twenty-year career at Allstate Insurance Company most
recently as Chief Counsel supporting Allstate’s agency operations from July 2014 to February 2016, and prior to that as Corporate Counsel supporting direct sales from July 2009 until July 2014. Among other positions at Allstate,
Mr. Buchanan led several legal teams within Allstate’s P&C and life insurance operations, including acting as lead counsel for Allstate Life of New York. He also served as lead counsel to Allstate’s Chief Marketing Officer and Lead
Counsel to Allstate’s Eastern Region President. Mr. Buchanan served as Secretary on NJ Life and Health Guaranty Fund boards. Mr. Buchanan began his career as a trial attorney with dozens of jury and bench trials on insurance
matters.

Chris Campbell has served as Executive Vice President of Vericity since its conversion in 2019 and as President and Chief Operating Officer of Efinancial since July 2017. Mr. Campbell has over 25 years of experience in the
insurance  industry.  Prior  to  joining  Efinancial,  he  served  in  various  roles  at  CNO  Financial  from  2010  to  2017,  most  recently  as  SVP  Marketing  and  Communications  from  2013  to  2017,  where  he  led  initiatives  that  improved
productivity and increased ROI, including the company’s transformation from print to digital marketing. He also previously served as Director of Strategy and Business Development at Allstate Financial. Mr. Campbell also serves as
Executive Vice President of Vericity. He began his career in management consulting, where he developed competitive and growth strategies for Fortune 1000 firms.

Laura R. Zimmerman has served as Executive Vice President and Chief Marketing Officer of Vericity since February 2016. Ms. Zimmerman served as Executive Vice President and Chief Marketing Officer of Members

Mutual from February 2016 until its

88

 
conversion in 2019. Prior thereto, Ms. Zimmerman served as Vice President, Chief Marketing Officer, Group Worksite, at The Guardian Life Insurance Company of America from July 2014 to February 2016, where she led marketing
and enrollment services for the employee benefits division. Prior thereto, Ms. Zimmerman served as the Managing Director at Bridgestar Solutions, LLC from July 2013 to June 2014. Prior thereto, Ms. Zimmerman served as Senior
Vice President for Aon Hewitt from November 2011 to June 2012, where she led marketing and advertising strategy. Before joining Aon Hewitt, Ms. Zimmerman served as Managing Director, Head of Marketing and Product at Legg
Mason  Global  Asset  Management  from  June  2010  to  June  2011.  Prior  thereto,  Ms.  Zimmerman  served  in  various  positions  during  a  thirteen-year  career  at  Allstate  Insurance  Company.  Among  other  positions  at  Allstate,
Ms. Zimmerman served as Chief Strategy Officer for Allstate’s financial services division.

Corporate Governance

Overview of Our Board Structure

As part of the conversion of Members Mutual in connection with our IPO, Apex Holdco purchased approximately 76.5% of the shares sold in the IPO pursuant to a standby stock purchase agreement under which Apex
Holdco acted as the standby purchaser for the IPO. As such, we qualify as a “controlled company” within the meaning of the corporate governance rules of Nasdaq. “Controlled companies” under those rules are companies of which
more than 50% of the voting power is held by an individual, a group or another company.

As we are a “controlled company” we have availed ourselves of the “controlled company” exception under the Nasdaq rules and will not be subject to the Nasdaq listing requirements that would otherwise require us to have a

board of directors comprised of a majority of independent directors, a compensation committee composed solely of independent directors or a nominating committee composed solely of independent directors.

The standby purchase agreement and/or our bylaws contain provisions regarding our corporate governance and board structure and chief executive officer, including:

•

•

•

the board of directors shall consist of designees appointed by the standby purchaser (the “standby purchaser designees”) and designees appointed by Vericity (the “company designees”). The number of company
designees shall not exceed six or at any time be less than two, and the number of standby purchaser designees at any given time shall be one more than the number of company designees, but in no event less than
three, provided that the standby purchaser may designate the minimum additional number of designees as necessary to comply with SEC and Nasdaq Stock Market rules relating to the number of independent directors
serving on the board of directors or any committee of the board.  Messrs. Rahe, Dong, Perry and Ashe serve as the standby purchaser designees, and Messrs. Hemmings, Hohmann and Schacht serve as the company
designees;

the compensation payable to the company designees may not be decreased without the consent of a majority of the company designees, and may not be increased without the consent of a majority of the standby
purchaser designees;

in the event of any vacancy in the office of any standby purchaser designee or company designee, a majority of the remaining designees, as applicable, will have the right to designate a replacement to fill the vacancy,
provided that in the case of a vacancy of a company designee, the standby purchaser may elect to reduce the size of the board of directors by two so long as one of the standby purchaser designees resigns, and
provided further that in the event that there are no remaining company designees to designate a replacement, the advisory board shall have the right to designate a replacement company designee;

•

  at any election of directors of Vericity, a majority of the standby purchaser designees will have the right to nominate the successors of the standby purchaser designees, and a majority of the company designees will have

the right to nominate the successors of the company designees, provided that in the event that there are no remaining company designees to designate successors, the advisory board shall have the right to designate
successor company designees;

•

•

  any transaction between the standby purchaser or any of its affiliates, on the one hand, and Vericity or any of its subsidiaries, on the other hand, shall be subject to approval by the company designees, other than

ordinary course transactions on arm’s length terms; and

  Mr. Hohmann shall serve as Chief Executive Officer of the Company for three years after the closing of the offering, subject to his earlier death, retirement, resignation or removal for cause as defined in the standby

purchase agreement.

Director Independence

We have undertaken a review of the composition of our board of directors and considered whether any director has a relationship that could compromise that director independent judgment in carrying out his responsibilities

and all other facts and

89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
circumstances  that  the  board  of  directors  deemed  relevant  in  determining  their  independence.  We  have  affirmatively  determined  that  each  of  our  directors,  with  the  exception  of  Mr.  Hemmings, Mr. Hohmann  and  Mr.  Rahe,  is  an
independent director under the Nasdaq Marketplace Rules.

Committees of the Board of Directors

We have the following committees of our board of directors in place: the audit committee; the compensation committee; and the nominating and governance committee. Each of these committees operates under a committee

charter to be approved by our board of directors and available on our website at www.vericity.com. The composition, duties and responsibilities of our committees are as set forth below:

Audit Committee

The audit committee is responsible for the oversight of the integrity of our consolidated financial statements, our systems of internal control over financial reporting, our risk management, the qualifications, independence and
performance  of  our  independent  registered  public  accounting  firm,  the  performance  of  our  internal  auditor  and  our  compliance  with  applicable  legal  and  regulatory  requirements.  The  audit  committee  has  the  sole  authority  and
responsibility to select, determine the compensation for, evaluate and, when appropriate, replace our independent registered public accounting firm. All audit and non-audit services, other than de minimis  non-audit  services,  to  be
provided to us by our independent registered public accounting firm must be approved in advance by our audit committee. The audit committee also approves related-party transactions.

Our audit committee is composed of Mr. Perry (chair), Mr. Schacht, and Mr. Dong. Our board of directors has determined that each of the members of the audit committee meets the definition of “independent director” for
purposes of serving on the audit committee under Exchange Act Rule 10A-3 and the Nasdaq Marketplace Rules. In addition, the board of directors has determined that Scott R. Perry qualifies as an “audit committee financial expert” as
such term is defined in Item 407(d)(5) under Regulation S-K.

Compensation Committee

The compensation committee is responsible for annually reviewing and approving the corporate goals and objectives relevant to the compensation of our Chief Executive Officer and evaluating our Chief Executive Officer’s
performance  in  light  of  these  goals;  reviewing  and  approving  the  compensation  of  our  executive  officers  and  other  appropriate  officers;  reviewing  and  reporting  to  the  board  of  directors  on  compensation  of  directors  and  board
committee members; and administering our incentive and equity-based compensation plans.

Our compensation committee is composed of Mr. Rahe (chair), Mr. Schacht, Mr. Ashe, Mr. Dong and Mr. Hohmann.

Nominating and Governance Committee

Our nominating and corporate governance committee is composed of Mr. Dong (chair), Mr. Rahe, and Mr. Ashe, Mr. Hemmings and Mr. Hohmann. The nominating and governance committee is responsible for identifying
and recommending candidates for election to our board of directors and each committee of our board of directors, developing and recommending corporate governance guidelines to the board of directors and overseeing performance
reviews of the board of directors, its committees and the individual members of the Board.

Code of Ethics

We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive, financial and accounting officers and all persons performing similar functions. A
copy of that code is available on our website at www.vericity.com. We intend to disclose future amendments to certain provisions of our code of business conduct and ethics, or waivers of such provisions, on our website to the extent
required by applicable rules and exchange requirements.

Advisory Board

Upon completion of the offerings, we established an advisory board to provide general policy advice to the board of directors. Only individuals who served as directors of Members Mutual as of the date of the standby stock
purchase agreement are eligible to serve on our advisory board. Advisory board members are entitled to attend meetings of the board of directors but shall not vote. Members of the advisory board shall have the right to nominate
individuals to be company designees in the event that there are no then-serving company designees. Members of the advisory board will receive the same compensation provided to company designees serving on the board of directors
of Vericity. Advisory board members will serve until the earlier of the sale of Vericity to a third

90

 
 
party, the fifth anniversary of the closing of our 2019 offering or a member’s death, resignation or removal for cause. The initial advisory board consists of Ms. Bynoe, Mr. Fibiger and Mr. Groot.

Set forth below is biographical information for the members of the advisory board:

Linda Walker Bynoe is the President and Chief Executive Officer of Telemat Ltd., a project management and consulting firm based in Chicago, Illinois. Ms. Bynoe has served in that position since 1995. From 1989 to 1995,
Ms. Bynoe was the Chief Operating Officer of Telemat Ltd. From 1978 to 1989, Ms. Bynoe worked in executive capacities with the capital markets division of Morgan Stanley, serving as Vice President since 1985. Ms. Bynoe serves
on the board of directors of Anixter International Inc., Prudential Retail Mutual Funds and the Northern Trust Corporation, and as a Trustee of Equity Residential. Ms. Bynoe became a director of Fidelity Life from 2002, and a director
of Members Mutual from 2007 through the completion of the conversion in 2019.

John A. Fibiger served in various positions, including President, Chief Financial Officer and Chairman of the board of directors, of the Transamerica Life Companies. Prior to his association with the Transamerica Life
Companies,  Mr.  Fibiger  served  in  various  positions  with  New  England  Mutual  Life  Insurance  Company,  including  as  its  President  from  1982  to  1989.  He  recently  served  as  an  independent  trustee  with  the  following  mutual  fund
complexes associated with Genworth Financial, Inc.: GPS Funds II (10 portfolios); since 2004, Genworth Financial Asset Management Funds (10 portfolios); and from 2008 to 2011, Genworth Variable Insurance Trust (20 portfolios).
He served as a trustee of the Menninger Foundation, and was Chairman of the Menninger Fund.

Mr. Fibiger has been a member since 1956 and a Fellow since 1959 of the Society of Actuaries. He has been a Member since 1963 of the American Academy of Actuaries and served as its President from 1987 to 1988. He is
also a trustee of the Austin Symphony Orchestra and a life trustee of the Museum of Science, Boston, Massachusetts. Mr. Fibiger became a director of Fidelity Life from 2004, and a director of Members Mutual from 2007, through the
completion of the conversion in 2019.

Steven L. Groot held a series of actuarial and executive management positions during a thirty-plus year career with Allstate Insurance Company. Among other positions at Allstate, Mr. Groot served as President of Allstate
Insurance Companies of Canada, President of Allstate Indemnity, President of Allstate International and President of Allstate’s direct distribution and e-commerce business. He was a member of the Allstate Insurance Company board of
directors from 1994 to 2002 and served on the investment and executive committees of the Allstate Insurance Company board of directors.

Mr. Groot is a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries and also a member of the California State Bar Association. He currently serves as a member of the Board of
Directors of CEM Insurance Company, a privately held property and casualty insurer, and was a life trustee of Lawrence Hall Youth Services in Chicago, Illinois. Since 2006, Mr. Groot has served on the board of directors of American
Safety Insurance Holdings, Ltd., a specialty commercial insurer that was sold in 2013. Mr. Groot served as a director of Fidelity Life from 2006, and a director of Members Mutual from 2007, through the completion of the conversion
in 2019.

Item 11. Executive Compensation.

The  following  table  shows  the  compensation  information  for  our  President  and  Chief  Executive  Officer,  our  Executive  Vice  President  and  President  and  Chief  Operating  Officer  of  Fidelity  Life  and  our  Executive  Vice

President and President and Chief Operating Officer of Efinancial based on compensation earned for the years ended December 31, 2019 and December 31, 2018 (our “named executive officers”).

91

 
 
 
Name and Principal Position

Year

James Hohmann
President and Chief Executive Officer of Vericity
James Harkensee
Executive Vice President of Vericity, President and
Chief Operating Officer of Fidelity Life
Chris Campbell
Executive Vice President of Vericity, President and
Chief Operating Officer of Efinancial

Salary
($)

725,000 
700,000 
433,000 
420,000 

400,000 
385,000 

2019
2018
2019
2018

2019
2018

Non-Equity
Incentive
Plan
Compensation
($)(1)

2,329,755 
818,342 
727,303 
328,334 

580,548 
245,059 

All Other
Compensation($)(2)(3)

Total ($)

38,177 
35,605 
18,117 
26,091 

27,137 
74,076 

3,092,932 
1,553,947 
1,178,420 
774,425 

1,007,685 
704,135 

(1) 

(2) 
(3) 

Includes the following amounts earned under the short-term incentive program based on 2019 and 2018 performance, respectively: Mr. Hohmann $340,514 and $523,997; Mr. Harkensee $130,527 and $240,031; and Mr.
Campbell $103,346 and $199,512. See “Executive Compensation—Short-Term Incentive Program” below for additional information.  Also includes the following amounts paid in 2019 and 2018, respectively, pursuant to
outstanding awards under the Long-Term Incentive Plan (“LTIP”) based on an LTIP unit value as of December 31, 2017 of $7.05 for 2018 and based on an LTIP unit value as of the closing of the conversion of $10.00 for
2019: Mr. Hohmann, $1,989,241 and $294,345; Mr. Harkensee, $596,776 and $88,303; and Mr. Campbell $477,202 and $45,547. All unvested outstanding LTIP grants became fully vested and payable upon completion of the
offering and the LTIP terminated. See “—Long-Term Incentive Program” below for additional information.
All other compensation consists of the following: (i) company portion of health, dental, life, disability and vision insurance premiums, (ii) 401(k) company matching contributions, and (iii) housing stipend for Mr. Campbell.
Following the closing of the IPO, the named executive officers also received grants under an equity incentive plan adopted, maintained and administered by the standby purchaser.  See “—Apex Holdco Equity Incentive Plan”
below for additional information.

Short-Term Incentive Program

2019 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2019 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was 0% to 140% of his base salary, with his target bonus opportunity equal to
80% of base salary. The bonus opportunity for each of Messrs. Harkensee and Campbell was 0% to 96.25% of their base salary, with the target bonus opportunity equal to 55% of their respective base salaries. The amount of bonus paid
depended on achievement of performance measures recommended by management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

  Corporate (Fidelity Life and eFinancial combined pre-tax GAAP earnings; FLASH build-out, and number of new affinity group policyholders);

  Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; and expense initiative); and

  Efinancial (EBITDA; retail FLA production; agent selling cost margin, and premium per marketing dollar).

Mr.  Hohmann’s  bonus  opportunity  was  weighted  50%  Corporate,  25%  Fidelity  Life,  and  25%  Efinancial.  Mr.  Harkensee’s  bonus  opportunity  was  weighted  30%  Corporate,  40%  Fidelity  Life,  and  30%  Efinancial.

Mr. Campbell’s bonus opportunity was weighted 30% Corporate, 30% Fidelity Life, and 40% Efinancial.

In 2019, we achieved 78% of target for Corporate, 78% for Fidelity Life, and 0% for Efinancial. Based on this performance, 2019 annual bonuses for our named executive officers were as follows: Mr. Hohmann $340,514;

Mr. Harkensee $130,527; and Mr. Campbell $103,346.

92

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
2018 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2018 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was 0% to 140% of his base salary, with his target bonus opportunity equal to
80% of base salary. The bonus opportunity for each of Messrs. Harkensee and Campbell was 0% to 96.25% of their base salary, with the target bonus opportunity equal to 55% of their respective base salaries. The amount of bonus paid
depended on achievement of performance measures recommended by management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

  Corporate (consolidated pre-tax GAAP earnings before eliminations and before conversion costs (including GAAP audit expenses); expense initiative; number of new affinity group policyholders);

  Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; digital direct implementation); and

  Efinancial (EBITDA; retail placed premiums; premium per marketing dollar).

Mr.  Hohmann’s  bonus  opportunity  was  weighted  50%  Corporate,  25%  Fidelity  Life,  and  25%  Efinancial.  Mr.  Harkensee’s  bonus  opportunity  was  weighted  30%  Corporate,  40%  Fidelity  Life,  and  30%  Efinancial.

Mr. Campbell’s bonus opportunity was weighted 30% Corporate, 30% Fidelity Life, and 40% Efinancial.

In 2018, we achieved 80% of target for Corporate, 156% for Fidelity Life, and 59% for Efinancial. Based on this performance, 2018 annual bonuses for our named executive officers were as follows: Mr. Hohmann $523,997;

Mr. Harkensee $240,031; and Mr. Campbell $199,512. On average, our named executive officers achieved approximately 96% of their target bonus.

Long-Term Incentive Plan

Prior to the IPO, our directors and named executive officers participated in the Vericity Holdings, Inc. Long-Term Incentive Plan as amended and restated January 1, 2015 (the “LTIP”).  The LTIP was a cash-based
incentive plan pursuant to which annual awards of units were made based on the GAAP book value of Members Mutual as of the end of the most recently completed fiscal year.  All outstanding awards were immediately and fully
vested and paid upon completion of the conversion based on an LTIP value based on per share IPO price of $10.00.  The LTIP terminated simultaneously with the close of the offering in 2019.   Payments under the LTIP to our named
executive officers are described above in footnote 2 to the executive compensation table, and payments under the LTIP to our directors are described below under the heading “—Director Compensation.”

Deferred Compensation Plan

We  offer  a  non-qualified  deferred  compensation  plan  to  our  named  executive  officers,  directors  and  certain  other  executive  officers.  Deferred  compensation  plan  participants  can  elect  to  defer  a  portion  of  their  annual
compensation into the deferred compensation plan, with the deferrals generally not subject to current income tax. Deferred compensation plan balances are credited with interest, computed monthly, using the yield rate that we earn on
our invested assets. Net realized investment gains (losses) are not considered in determining earnings on deferred compensation accounts. The deferred compensation plan currently does not include a matching contribution or any
additional compensation to its participants. Ms. Bynoe was the sole participator in this plan and terminated her participation on January 1, 2019. There are currently no participants in this plan.

Apex Holdco Equity Incentive Plan

Following the closing of the IPO, the standby purchaser established the Apex Holdco L.P. 2019 Equity Incentive Plan (the “EI Plan”)  under the terms of the amended and restated limited partnership agreement of the standby
purchaser.   Under the EI Plan, Class B units representing 20.6% of the fully diluted units of the standby purchaser at the closing of  the IPO  were reserved for issuance to employees, directors, advisory board members and other service
providers of the Company.  Following the closing, awards under the EI Plan were made to the executive officers, certain directors, certain other employees, and advisory board members of the Company in an aggregate amount of
approximately 85.4% of the available pool of Class B units under the EI Plan.  Class B units are non-voting profits interests in the standby purchaser that entitle the holders thereof to participate in the appreciation in the value of the
standby purchaser, as represented by its ownership of the Company’s common stock, above a per share threshold representing the amount of the standby purchaser’s investment in the Company’s common stock, subject to certain
customary adjustments, and are payable in the event of a future sale of the Company.  The grants of Class B Units made to the named executive officers, directors and advisory

93

 
 
 
 
 
 
 
 
board members represented the following percentages of the fully diluted units of the standby purchaser at the closing of the IPO: Mr. Hohmann, 5.00%; Mr. Harkensee, 1.75%; Mr. Campbell, 1.50%; Mr. Ashe, 1.00%; Mr. Hemmings,
0.80%; Mr. Perry, 0.25%; Mr. Schacht, 0.80%, Ms. Bynoe, 0.80%; Mr. Fibiger, 0.80%; and Mr. Groot, 0.80%.  

Under the EI Plan, for all of our directors and our executive officers other Mr. Hohmann, the grants of Class B units vest ratably over five years, subject to forfeiture under certain conditions. Mr. Hohmann’s grant was fully
vested upon grant, subject to recoupment ratably over five years and forfeiture under certain conditions.  The grants to the directors of Vericity are not subject to forfeiture. The EI Plan is adopted, maintained and administered by the
standby purchaser, not the Company.

Employment Agreements

We have entered into employment agreements with Messrs. Hohmann, Harkensee, Kim, Buchanan and Campbell and with Ms. Zimmerman. The employment agreements provide for a base salary, subject to increase as
determined by the Company. Pursuant to the employment agreements, these executives are eligible to participate in all employee profit sharing and welfare benefit plans for executives as well as our annual cash incentive program, and
Change in Control Severance Benefits Plan (the “CIC Plan”). The employment agreements require the Company to indemnify any executive who is made a party or is threatened to be made a party to any action, suit or proceeding
because he or she is or was a director or officer of the Company, subject to certain conditions. In such case, the Company will provide for the advancement of certain expenses.

Under the employment agreements, the agreement and an executive’s employment thereunder may be terminated due to (i) death; (ii) total disability; (iii) by the Company for Cause; (iv) by the Company at any time without
Cause; (v) or by an executive on at least thirty days’ notice. In the event an executive is terminated by the Company without Cause and there has not been a Change in Control under the Company’s CIC Plan, the executive will be
entitled to the following (x) an amount equal to eighteen months of executive’s then current base salary; (y) an amount equal to the executive’s target bonus percentage for the current year multiplied by the amount payable pursuant to
(x); and (z) COBRA coverage for eighteen months provided the executive makes the appropriate election and continues to pay the relevant premiums at the same level as when employed. The amounts payable pursuant to (x) and
(y) shall be paid in monthly installments. Pursuant to the employment agreements, the executives are subject to certain restrictions regarding confidential information and trade secrets. In addition, for a period of up to eighteen months,
the executives are prohibited from soliciting the Company’s customers and employees and from engaging in certain activities which compete with the Company.

Change in Control Severance Benefits Plan

Our named executive officers, among others, participate in the Vericity Holdings Change in Control Severance Benefits Plan (the “CIC plan”). The CIC plan provides for the payment of severance benefits to certain eligible

employees whose employment is terminated without Cause or who voluntarily terminates for Good Reason following a Change in Control as those terms are defined in the CIC plan.

Pursuant to the CIC Plan, if our named executive officers are terminated without Cause or voluntarily terminate their employment due to Constructive Termination within 12 months of a Change in Control, they would be
entitled to receive 24 months of base salary. Also, our named executive officers would receive payment of a bonus computed as the average of their short-term annual bonus as a percentage of base salary for the past three complete
years in which a bonus plan was in effect. The annual bonus payout would be multiplied to be consistent with the period covered by the base salary award (2 times for 24 months). Base salary payments would continue to be paid on the
same frequency as before the termination, while the bonus payment would be made in a lump sum. Following the termination of employment, we would pay the employee’s share of any health insurance premiums as were paid before
the termination if the employee elects to continue coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”) for the continuation period under COBRA. The Company would also reimburse the named
executive officer the cost of obtaining comparable life and long-term disability insurance coverage that the employee was provided before the termination for 24 months. In addition, our named executive officers would be entitled to
receive the immediate payment of all outstanding (vested and un-vested) awards under the Company’s incentive and bonus plans, including the annual bonus program.

In the event that any payments made under the CIC plan would cause our named executive officers to be considered the recipient of an excess parachute payment within the meaning of Section 280G(b) of the Code, the

amount of such payments would be reduced to an amount necessary to avoid application of Section 280G(b) of the Code.

Director Compensation

In 2019, prior to the completion of the IPO, each non-employee director of Members Mutual, other than Mr. Hemmings, received an annual retainer of $72,500. Mr. Hemmings received an annual retainer of $100,000. In

addition, each committee chair

94

 
 
 
received an additional retainer of $10,000. Mr. Groot received an additional $10,000 retainer for serving as the chairman of the board of Efinancial. Ms. Bynoe was the Committee Chair for two Committees and therefore received
$20,000. Each of our non-employee directors received a fee of $1,500 for each board meeting attended and a fee of $1,500 per committee meeting attended. Each director also received a cash payment for grants received under the
LTIP.  Following the closing of the IPO, the annual retainer for Messers. Hemmings, Ashe and Schacht is $100,000 payable on a quarterly basis.  Messrs. Rahe, Dong and Perry do not receive cash compensation from the Company for
service as a director of  Vericity, Inc.  Following the closing of the IPO, each director other than Messrs. Rahe and Dong also received a grant of Class B  Units under the EI Plan.  See “—Apex Holdco Equity Incentive Plan” above for
additional information.  

Ms. Bynoe and Messrs. Fibiger and Groot served on the Vericity, Inc. board until March 2019.  They continued to serve on the boards of Members Mutual and certain of its subsidiaries until the completion of the conversion

in August 2019.  The table below summarizes the total compensation earned from the Company and its subsidiaries by our non-employee directors for service as a director for the fiscal year ended December 31, 2019.

Linda Walker Bynoe
John A. Fibiger
Richard A. Hemmings
Steven L. Groot
James W. Schacht
Neil Ashe
Eric Rahe
Calvin Dong
Scott Perry

Fees Earned or

Paid in Cash

$

$

82,500 
77,500 
100,000 
77,500 
77,500 
50,000 
- 
- 
- 

Non-Equity

Incentive Plan

Compensation(1)

136,284 
136,284 
202,625 
136,284 
136,284 
- 
- 
- 
- 

Total

$

218,784 
213,784 
302,625 
213,784 
213,784 
50,000 
- 
- 
-  

(1) 

Represents amounts paid in 2019 pursuant to outstand Long-Term Incentive Plan (“LTIP”) awards which became payable upon
completion of the offering. The LTIP terminated simultaneously with the close of the IPO in 2019.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters.
        The tables below provide information regarding the beneficial ownership of the Company's common stock for:

•
•
•
•

each beneficial owner known by us to be the beneficial owner of more than five percent of the Company's common stock;
each of our directors;
each of our named executive officers; and
all directors and executive officers as a group.

        We have based our calculations of the percentage of beneficial ownership on 14,875,000 shares of common stock outstanding on March 30, 2020.
Five Percent Shareholders
        The following table sets forth information regarding all persons known by the Company to be the beneficial owner of more than 5% of the Company's common stock as of March 30, 2020.

Five Percent (5%) Shareholders

Number of Shares and Nature of Beneficial Ownership

Percentage of Class (%)

Apex Holdco, L.P. (1)
767 Fifth Avenue
New York, NY 10153

                  11,373,352

                      76.5%

95

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)

Represents shares held by Apex Holdco L.P. ("Apex Holdco"). We understand that: (1) Apex Holdco GP LLC, a Delaware limited liability company (“Apex Holdco GP”) is the sole general partner of Apex
Holdco and has control over its affairs and investment decisions, including the power to vote or dispose of the shares of Common Stock held by Apex Holdco; (2) JCF Associates IV L.P., a Cayman Islands
exempted limited partnership (“JCF IV LP”) is the sole member-manager of Apex Holdco GP and has control over its affairs and investment decisions, including, indirectly, the power to vote or dispose of the
shares of Common Stock held by Apex Holdco; (3) JCF Associates IV Ltd., a Cayman Islands exempted company (“JCF IV GP”) is the sole general partner of JCF IV LP and has control over its affairs and
investment decisions, including, indirectly, including the power to vote or dispose of the shares of Common Stock held by Apex Holdco; and (4) J. Christopher Flowers controls JCF IV GP and thus may be
deemed to be in control of and therefore the beneficial owner of Apex Holdco.

Directors and Executive Officers
        The following table sets forth information regarding our common stock beneficially owned as of March 30, 2020 by (i) each director, (ii) each of the named executive officers, and (iii) all current directors and executive officers as
a group.

Directors & Executive Officers

Number of Shares and Nature of Beneficial Ownership

Percentage of Class (%)

Neil Ashe

Calvin Dong

Richard A. Hemmings

James E. Hohmann

Scott Perry

Eric Rahe

James W. Schacht

James C. Harkensee (2)

Chris Campbell

All current directors and executive officers as a group (12 persons)

(1)

Ownership percentage is less than 1.0%. 

Item 13. Certain Relationships and Related Transactions, and Director Independence.

The Company has no related party transactions.

0

0

193,500

625,532

0

0

5,124

327,782

102,521

1,660,488

96

0.0

0.0

1.3

4.2

0.0

0.0

* (1)

2.2

*

11.2

 
 
 
                                               
Item 14. Principal Accounting Fees and Services.

The following table provides information regarding the fees incurred to Deloitte & Touche LLP during the years ended December 31, 2019 and 2018. All fees described below were approved by the audit committee.

(dollars in thousands)

Audit Fees (1)
Audit Related Fees (2)
Tax Fees (3)
All Other Fees (4)
Total

2019

2018

$

$

1,150 
- 
- 
- 
1,150 

$

$

1,136 
- 
- 
- 
1,136  

(1) Audit Fees of Deloitte & Touche LLP for 2019 and 2018 were for professional services associated with the annual audit of our consolidated financial statements, the reviews of our quarterly condensed consolidated

financial statements and the issuance of consents and comfort letters in connection with registration statement filings with the SEC.

(2) Audit-related fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under “Audit

Fees.” No such services were incurred in 2019 or 2018.

(3) Tax Fees consist of fees for tax compliance, tax advice and tax planning. No such services were incurred in 2019 or 2018.

(4) All Other Fees include any fees billed that are not audit, audit-related or tax fees. No such services were incurred in 2019 or 2018.

Before  an  independent  registered  public  accounting  firm  is  engaged  by  the  Company  to  render  audit  or  non-audit  services,  our  audit  committee  must  review  the  terms  of  the  proposed  engagement  and  pre-approve  the
engagement. The audit committee may delegate authority to one or more of the members of the audit committee to provide these pre-approvals for audit or non-audit services, provided that the person or persons to whom authority is
delegated must report the pre-approvals to the full audit committee at its next scheduled meeting. Audit committee pre-approval of non-audit services (other than review and attest services) are not required if those services fall within
available exceptions established by the SEC. The audit committee pre-approved all audit, audit-related, tax and other services provided by Deloitte & Touche LLP for the fiscal years 2019 and 2018 and the estimated costs of those
services. Actual amounts billed, to the extent in excess of the estimated amounts, were periodically reviewed and approved by the audit committee.

97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15. Exhibits, Financial Statement Schedules.

(a) We have filed the following documents as part of this Form 10-K:

(1) Consolidated Financial Statements

See Item 8, Index to Financial Statements

(2) Financial Statement Schedules

PART IV

NOTE:  The financial statement schedules have been omitted as they are deemed inapplicable or not required by Regulation S-X.

(b)

Exhibits: The following are exhibits to this report, and if incorporated by reference, we have indicated the document previously filed with the SEC in which the exhibit was included:

98

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Exhibit
Number

Exhibit Index

Description

  3.1

  3.2

  4.1

  4.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

Amended and Restated Certificate of Incorporation of Vericity, Inc., as amended (incorporated by reference to Exhibit 3.1 to the Company’s Quarterly Report on Form 10-Q filed on August 14,
2019)

Amended and Restated Bylaws of Vericity, Inc.  (incorporated by reference to Exhibit 3.2 to the Company’s Quarterly Report on Form 10-Q filed on  August 14, 2019) 

Form of Stock Certificate of Vericity, Inc.    (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-1 (No. 333-231952) filed on  June 4, 2019) 

Description of Capital Stock

Fidelity Life Association Deferred Compensation Plan  (incorporated by reference to Exhibit 10.1 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Form of Executive Employment Agreement  (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Vericity Holdings, Inc. Change in Control Severance Benefits Plan  (incorporated by reference to Exhibit 10.3 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June
4, 2019) 

Form of Indemnification Agreement for Directors and Certain Officers of Vericity, Inc.  (incorporated by reference to Exhibit 10.4 to the Company’s Registration Statement on Form S-1 (No.   333-
231952) filed on  June 4, 2019) 

Automatic Coinsurance Agreement dated as of January 1, 2012 between Fidelity Life Association and Hannover Life Reassurance Company of America (as amended by Amendment I effective
January  20, 2014 and Amendment II effective January 1, 2015)  (incorporated by reference to Exhibit 10.5 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4,
2019) 

Indemnity Reinsurance Agreement (Combined Block) effective as of October 1, 2012 by and between Combined Insurance Company of America and Fidelity Life Association  (incorporated by
reference to Exhibit 10.6 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Indemnity Reinsurance Agreement (Transition Block) effective as of October  1, 2012 by and between Combined Insurance Company of America and Fidelity Life Association (as amended by
Amendment Number One dated August 27, 2013 and Amendment Number Two effective January 1, 2014.)  (incorporated by reference to Exhibit 10.7 to the Company’s Registration Statement on
Form S-1 (No.   333-231952) filed on  June 4, 2019) 

License Agreement dated October 1, 2012 by and between Fidelity Life Association, James Harkensee and Combined Insurance Company of America  (incorporated by reference to Exhibit 10.8 to
the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended and Restated Reinsurance Agreement effective July 1, 2016 between Fidelity Life Association and Hannover Life Reassurance Company of America  (incorporated by reference to Exhibit
10.9 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Automatic Self-Administered Accidental Death Benefit Rider Policy Coinsurance Reinsurance Agreement between Fidelity Life Association and Swiss Re Life and Health America Inc. effective
June  1, 2013 (including Amendment 1 dated September 22, 2014, Amendment 2 dated December 23, 2014, Amendment 3 dated March 31, 2015, Amendment 4 dated April 7, 2015, Amendment 5
January 29, 2016, Amendment 6 dated March  23, 2016, and Amendment 7 dated March May 16, 2016)  (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement on
Form S-1 (No.   333-231952) filed on  June 4, 2019) 

99

 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

21.1

23.1

31.1

31.2

32.1

32.2

Automatic  Self-Administered  Coinsurance  Reinsurance  Agreement  effective  February  21,  2014  between  Fidelity  Life  Association  and  Swiss  Re  Life  &  Health  America  Inc.   (incorporated  by
reference to Exhibit 10.11 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended and Restated Purchase and Sale Agreement dated as of April  20, 2018 by and between Hannover Life Reassurance Company of America (Bermuda) LTD., Fidelity Life Association, and
Efinancial, LLC  (incorporated by reference to Exhibit 10.12 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended  and  Restated  Standby  Stock  Purchase  Agreement  dated  as  of  March  26,  2019  by  and  among  Apex  Holdco  L.P.,  Vericity,  Inc.,  Members  Mutual  Holding  Company,  and  Fidelity  Life
Association  (incorporated by reference to Exhibit 10.13 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended and Restated Guaranty dated March 26, 2019 by J.C. Flowers IV L.P. in favor of Members Mutual Holding Company and Vericity, Inc.  (incorporated by reference to Exhibit 10.14 to the
Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amendment No. 1 dated as of December 17, 2018 to the Amended and Restated Purchase and Sale Agreement  dated as of April  20, 2018 by and between Hannover Life Reassurance Company of
America (Bermuda)  LTD., Fidelity Life Association, and Efinancial, LLC (incorporated by reference to Exhibit 10.17 to the  Company’s Registration Statement on Form S-1 (No.    333-231952) filed
on  June 4, 2019) 

Apex Holdco L.P. 2019 Equity Incentive Plan  (incorporated by reference to Exhibit 10.18 to the Company’s Quarterly Report on Form 10-Q filed on  November 14, 2019) 

Form of Employee-Consultant Award Agreement  (incorporated by reference to Exhibit 10.19 to the Company’s Quarterly Report on Form 10-Q filed on   November 14, 2019) 

Form of Director Award Agreement  (incorporated by reference to Exhibit 10.20 to the Company’s Quarterly Report on Form 10-Q filed on   November 14, 2019) 

Form of CEO Award Agreement  (incorporated by reference to Exhibit 10.21 to the Company’s Quarterly Report on Form 10-Q filed on   November 14, 2019) 

Subsidiaries of Vericity, Inc.  (incorporated by reference to Exhibit 10.21 to the  Company’s Registration Statement on Form S-1 (No.     333-231952) filed on  June 4, 2019) 

Consent of Deloitte & Touche LLP

Certification of Chief Executive Officer, pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended

Certification of Chief Financial Officer, pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101.INS

101.SCH

101.CAL

XBRL Instance Document

XBRL Taxonomy Extension Schema  

XBRL Taxonomy Extension Calculation Linkbase

100

 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.DEF

101.LAB

101.PRE

XBRL Taxonomy Extension Definition Linkbase

XBRL Taxonomy Extension Label Linkbase

XBRL Taxonomy Extension Presentation Linkbase

*

Filed herewith.

Item 16. Form 10-K Summary

None.

101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date:  March 30, 2020

Company Name

By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints James E. Hohmann and John Buchanan, and each of them, his or her true and lawful attorney-in-fact and
agent, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments to this report, and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or
his or her substitutes or substitute, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of the Registrant in the capacities and on the dates indicated.

Name

/s/ James E.. Hohmann
Name

/s/ Chris S. Kim
Name

/s/ Eric Rahe
Name

/s/ Neil Ashe
Name

/s/ Calvin Dong
Name

/s/ Richard A. Hemmings
Name

/s/ Scott Perry
Name

/s/ James W. Schacht

Name

  Director, Chief Executive Officer, and President

Title

  Executive Vice President, Chief Financial Officer and Treasurer

  Director and Chairman

  Director

  Director

  Director

  Director

  Director

102

Date

March 30, 2020

March 30, 2020

March 30, 2020

March 30, 2020

March 30, 2020

March 30, 2020

March 30, 2020

March 30, 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 4.2

Authorized Capital Stock.  Our authorized capital stock consists of 30,000,000 shares of common stock, par value $0.001 per share.

DESCRIPTION OF CAPITAL STOCK

Voting Rights. Holders of our common stock are entitled to one vote per share on all matters submitted to a vote of stockholders, including the election of directors. Holders of our common stock are not entitled to cumulative voting in
the election of directors. Directors of the Company are elected by a plurality of the shares of our common stock present in person or by proxy and entitled to vote thereon. Other than for the election of directors, matters to be voted on
by stockholders must generally be approved by the affirmative vote of the majority of the shares of our common stock present in person or by proxy and entitled to vote thereon.

Dividends. Holders of our common stock are entitled to receive ratably, on a per share basis, the dividends, if any, as may be declared from time to time by our board of directors out of funds legally available therefor.

Transfer Restrictions. The shares of common stock purchased by our directors and officers pursuant to subscription rights granted to them in connection with our conversion from mutual to stock form and related initial public offering
completed in August 2019 (“IPO”) will be restricted for a period of one year from the effective date of the conversion pursuant to the plan of conversion and Section 59.1(7)(a)(iii) of the Illinois Insurance Code. The shares purchased by
the standby purchaser in our IPO will be restricted securities and subject to trading limitations under applicable law and our agreement with the standby purchaser.

Liquidation. If there is a liquidation, dissolution or winding up of Vericity, holders of our common stock would be entitled to share in our assets remaining after the payment of liabilities, ratably on a per share basis.

Other Characteristics. Holders of our common stock have no preemptive or conversion rights or other subscription rights, and no redemption or sinking fund provisions apply to our common stock.

Advance  Notice  Requirements  for  Stockholder  Proposals  and  Director  Nominations.    Our  bylaws  provide  that  stockholders  seeking  to  bring  business  before  a  meeting  of  stockholders,  or  to  nominate  candidates  for  election  as
directors  at  a  meeting  of  shareholders,  must  provide  timely  notice  of  their  intent  in  writing.  Our  bylaws  also  specify  certain  requirements  as  to  the  form  and  content  of  a  stockholder’s  notice.  Our  bylaws  also  require  that  such
stockholder provide information concerning each item of business proposed by the stockholder and individuals nominated for election as a director, as applicable.

These provisions may preclude our stockholders from bringing matters before our annual meeting of stockholders or from making nominations for directors at our annual meeting of stockholders. These provisions could also have an
anti-takeover effect and make the following transactions more difficult: acquisition of us by means of a tender offer; acquisition of us by means of a proxy contest or otherwise; or removal of our incumbent officers and directors.

Stockholder Action by Written Consent.  Our charter and bylaws do not prohibit action by written consent of our stockholders, and therefore any action required or permitted to be taken by our stockholders may be taken by written
consent.  Our standby purchaser acquired a majority of our shares of common stock in the IPO, and as a result will be able to approve most corporate actions requiring stockholder approval by written consent without a duly-noticed and
duly-held meeting of stockholders.

Corporate Governance and Board Structure.  Our bylaws and/or our agreement with the standby purchaser contain provisions regarding our corporate governance and board structure, including that the board of directors shall consist
of designees appointed by the standby purchaser (the “standby purchaser designees”) and designees appointed by Vericity (the “company designees”). The number of company designees shall not exceed six or at any time be less than
two,  and  the  number  of  standby  purchaser  designees  at  any  given  time  shall  be  one  more  than  the  number  of  company  designees,  but  in  no  event  less  than  three,  provided  that  the  standby  purchaser  may  designate  the  minimum
additional number of designees as necessary to comply with SEC and Nasdaq Stock Market rules relating to the number of independent directors serving on the board of directors or any committee of the board.

 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-231952 on Form S-1 of our report dated March 30, 2020, relating to the consolidated financial statements of Vericity, Inc. appearing in this Annual Report
on Form 10-K for the year ended December 31, 2019.

EXHIBIT 23.1

/s/ DELOITTE & TOUCHE LLP

Chicago, IL

March 30, 2020

 
 
 
 
I, James Hohmann, certify that:

1.

2.

3.

4.

5.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not
misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):

Exhibit 31.1

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report
financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

a)

b)

Date: March 30, 2020

/s/ James E. Hohmann

James E. Hohmann

Chief Executive Officer and President, Vericity, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
I, Chris Kim, certify that:

1.

2.

3.

4.

5.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not
misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):

Exhibit 31.2

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report
financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

a)

b)

Date: March 30, 2020

/s/ Chris S. Kim

Chris S. Kim

Executive Vice President, Chief Financial Officer and Treasurer, Vericity, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.

Certification of Periodic Financial Report
Pursuant to 18 U.S.C. Section 1350
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.1

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-
K of Vericity for the period ended December 31, 2019 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all
material respects, the financial condition and results of operations of Vericity.

Dated: March 30, 2020

  By:

/s/ James E. Hohmann
James E. Hohmann
Chief Executive Officer and President, Vericity, Inc.

 
 
 
 
 
 
 
 
 
Vericity, Inc.

Certification of Periodic Financial Report
Pursuant to 18 U.S.C. Section 1350
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.2

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-
K of Vericity for the period ended December 31, 2019 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all
material respects, the financial condition and results of operations of Vericity.

Dated: March 30, 2020

  By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer, Vericity, Inc.