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Very Good Food Company

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FY2022 Annual Report · Very Good Food Company
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

 FORM 10-K 

(Mark One) 
☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2022
OR 

☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE 

TRANSITION PERIOD FROM                      TO                     

Commission File Number 001-38945 

VERICITY, INC.

(Exact name of Registrant as specified in its Charter) 

DELAWARE
(State or other jurisdiction of
incorporation or organization)
1350 E Touhy Avenue, Suite 205W, Des Plaines, Illinois

(Address of principal executive offices)

46-2348863
(I.R.S. Employer
Identification No.)

60018
(Zip Code)

Registrant’s telephone number, including area code: (312) 288-0073 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, Par Value $0.001 per share

Trading
Symbol(s)
VERY

Name of each exchange on which registered
NASDAQ Capital Market

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES ☐ NO ☒

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  YES ☐ NO ☒

Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for 
such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  YES ☒ NO ☐

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) 
during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files).  YES ☒ NO ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the 
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer

Accelerated filer

   ☐

Non-accelerated filer

Emerging growth company

   ☒

  ☒

Smaller reporting company

   ☐

   ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting 
standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the 
Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ☐
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to 
previously issued financial statements..  ☐
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive 
officers during the relevant recovery period pursuant to §240.10D-1(b)..  ☐

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  YES ☐ NO ☒

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant, based on the offering price and number of shares sold in the Registrant’s initial 
public offering on August 7, 2019, was $18,411,600. 

The number of shares of Registrant’s Common Stock outstanding as of March 30, 2023 was 14,875,000. 

DOCUMENTS INCORPORATED BY REFERENCE

 
  
  
  
  
  
 
 
            
 
 
  
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
PART I
Item 1.
Item 2.
Item 3.
Item 4.

PART II
Item 5.
Item 6.
Item 7.

Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
  Item 9C.

PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV
Item 15.
Item 16.

Table of Contents

Business
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Exhibits, Financial Statement Schedules
Form 10-K Summary

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Item 1. Business. 

Overview 

PART I

On  August  7,  2019,  Vericity,  Inc.  (the  “Company”)  completed  the  initial  public  offering  of  14,875,000  shares  of  its  common  stock  at  a  price  of 
$10.00 per share (the “IPO”). The IPO was conducted in connection with the conversion of Members Mutual Holding Company (“Members Mutual”) from 
mutual to stock form and the acquisition by Vericity, Inc. of all of the capital stock of Members Mutual following its conversion to stock form after its plan 
of  conversion  and  amended  and  restated  articles  of  incorporation  were  approved  at  a  special  meeting  of  eligible  members  on  August  6,  2019  (the 
“Conversion”).  As  a  result  of  the  Conversion,  Vericity,  Inc.  became  the  holding  company  for  converted  Members  Mutual  and  its  indirect  subsidiaries, 
including Fidelity Life Association and Efinancial, LLC. 

In the IPO, a total of 3,501,648 shares were sold to eligible members, employees and management of Members Mutual, and certain purchasers in a 
community offering, and a total of 11,373,352 were sold to Apex Holdco  L.P., an affiliate of J.C. Flowers IV L.P., a private equity fund advised by J.C. 
Flowers & Co.  LLC, pursuant to a standby stock purchase agreement under which Apex Holdco L.P. agreed to act as the standby purchaser for the IPO 
(“Standby Purchaser”).   As a result, the Standby Purchaser owns approximately 76.5% of the issued and outstanding shares of Vericity, Inc. common stock. 

We conduct our business through our two operating subsidiaries, Fidelity Life Association, an Illinois-domiciled life insurance company chartered in 
1896 (“Fidelity Life”), and Efinancial, LLC, a call center-based insurance agency (“Efinancial”). Fidelity Life distributes life insurance products through 
Efinancial and other unaffiliated agents and is licensed in the District of Columbia and every state except New York and Wyoming. A.M. Best has assigned 
an “A-” (Excellent) rating to Fidelity Life, which is the fourth highest out of fifteen ratings. Fidelity Life is located in Des Plaines, Illinois. 

We  provide  life  insurance  protection  targeted  to  the  middle  American  market.  We  believe  there  is  a  substantial  unmet  need  for  life  insurance, 
particularly among domestic households with annual incomes of between $50,000 and $125,000, a market we refer to as our target Middle Market. We 
strive  to  deliver  to  this  market  affordable,  easy  to  understand  term  and  whole  life  insurance  products  through  a  consumer-friendly  and  efficient  sales 
process. Through innovation in product design and distribution that provides access to the Middle Market, including call center and web-enabled sales and 
underwriting  processes,  quick  issuance  of  policies  and  an  emphasis  on  products  not  medically  underwritten  at  the  time  of  sale,  we  believe  we  are  well 
positioned to make life insurance more affordable and accessible to the Middle Market. 

Efinancial markets life products for Fidelity Life and other unaffiliated insurance companies. Efinancial’s primary operations are conducted through 
employee  agents  from  physical  call  centers  and  remote  locations  which  we  refer  to  as  our  retail  channel,  and  through  independent  agents  and  other 
marketing organizations, which we refer to as our wholesale channel. Efinancial’s principal office is located in Bellevue, Washington. 

We believe our unique products and ability to unconditionally issue policies either during or within 24 to 48 hours of the initial call differentiates us 
from our competitors. Leveraging our patented RAPIDecision® sales and underwriting processes, we can sell a life insurance policy to a consumer before 
medical underwriting is complete. We are able to complete an initial underwriting process for most of our life insurance applicants either during or shortly 
after  the  initial  call,  and  if  not,  within  24  to  48  hours  after  that  initial  call.  For  the  year  ended  December  31,  2022,  approximately  90%  of  our  policy 
applications  processed  through  our  RAPIDecision®  underwriting  process  received  an  underwriting  disposition  on  or  shortly  after  the  initial  sales  call. 
Approximately one-half of the remaining applications received final underwriting decisions within the next 24 to 48 hours. 

Our RAPIDecision®Life product provides coverage at the point of issue that is a blend of all-cause term life insurance for part of the coverage and 
accidental  death  insurance  for  the  remainder  of  the  total  face  amount.  If  a  policyholder  completes  medical  underwriting  after  the  initial  sale  of  the 
RAPIDecision®Life  product,  the  policy  benefits  may  be  improved  based  on  the  underwriting  results  to  increase  the  proportion  of  all-cause  term  life 
insurance  coverage,  typically  with  no  increase  in  premium.  In  some  instances,  based  upon  the  results  of  predictive  analytic  models,  the  consumer  can 
qualify for the full amount of all-cause coverage without medical testing. 

For  the  years  ended  December  31,  2022  and  2021,  we  had  total  consolidated  revenue  of  $163.9  million  and  $176.6  million,  net  life  premium 
revenue of $100.1 million and $108.0 million, and a net loss of $20.5 million and $16.7 million, respectively. As of December 31, 2022, we had total assets 
of $770.1 million and equity of $111.3 million. 

Our Approach 

Our  business  model  is  predicated  upon  gaining  cost  effective  access  to  the  Middle  Market,  engaging  consumers  in  our  sales  process  for  life 

insurance with products that have higher placement rates than traditional fully underwritten term life insurance in a call 

1

 
center environment, and issuing those products quickly. We require access to a large quantity of quality sales leads to keep our retail call center agents 
productive. Currently, we acquire about half of our sales leads from third-party vendors. We supplement that lead flow with leads from affinity partner 
relationships and leads we generate ourselves. More significantly, we are rapidly increasing our own lead generation capabilities and growing our affinity 
business with non-life insurance partners that provide their customers or prospects as leads, and we market and sell life insurance products to those leads. 

We  tend  to  sell  policies  with  lower  face  amounts,  resulting  in  more  affordable  options  for  our  customers.  Although  not  the  lowest  priced,  our 
products are competitive and they represent an attractive consumer value considering the coverage they provide and the relative simplicity of our sales and 
underwriting processes. Our business model allows us to capture end-to-end data beginning with the acquisition of sales leads through the final disposition 
of life insurance policies. With this data, we plan to develop and apply predictive analytics to realize efficiencies at various points in the sales process. 

Business Segments 

We manage our business through three segments: 

•

•

•

Agency. Our Agency Segment operates through Efinancial. Efinancial sells insurance products through its call center distribution platform 
and through its independent agents and other marketing organizations. 

Insurance. Our Insurance Segment operates through Fidelity Life. Fidelity Life engages in the principal business lines of Core Life, Non-
Core Life, Closed Block, annuities and assumed life. In its Core Life and Non-Core Life business lines, Fidelity Life offers primarily term 
life  insurance  products,  and  to  a  lesser  extent  accidental  death  and  final  expense  products.  We  currently  do  not  offer  annuity  contracts, 
separate account variable products or universal life products. 

Corporate & Other. Our Corporate & Other Segment consists primarily of a small amount of capital required to be maintained for regulatory 
purposes, and also includes certain expenses considered to be corporate and not allocated to our Agency or Insurance Segments.

Agency Segment 

Overview 

The Agency Segment consists of the operations of Efinancial. Efinancial is a call center and remote employee based insurance agency that markets 
life insurance for Fidelity Life and unaffiliated insurance companies. Efinancial’s primary operations are conducted through employee agents who may be 
located remotely or within one of our three call center locations, all located within the United States, which we refer to as our retail channel. In addition, 
Efinancial operates as a wholesale agency, assisting independent agents that seek to produce business for the carriers that Efinancial represents, which we 
refer to as our wholesale channel. 

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s 
employee agents utilize insurance sales leads to contact potential customers and then work with the customers to complete the sales process, which can 
occur during the initial contact or within 24 to 48 hours for non-medically underwritten policies. In our wholesale channel, in consideration for using our 
carrier contracts, access to leads and case management services, we receive a portion of the commission earned by the independent agent from the carrier. 
Efinancial also generates insurance lead sales revenue through its eCoverage web presence, and through the resale of leads that are not well suited for our 
call center. 

Agents 

Our agents in the Agency Segment are either employed by Efinancial or are independent agents who sell through our wholesale distribution channel. 

Our Employee Agents 

In each of our retail call center facilities, our employee agents, or call center insurance agents, conduct outbound telephone sales using insurance 
sales  leads  obtained  from  sales  lead  vendors  or  generated  by  our  own  marketing  efforts  or  through  our  affinity  partner  relationships.  To  a  much  lesser 
extent,  the  call  center  insurance  agents  also  handle  inbound  telephone  and  web-based  inquiries  directly  from  consumers.  Our  Applicant  and  Prospect 
System provides a structured environment in which our call center insurance agents are able to efficiently handle both in-bound and out-bound sales traffic. 

Efinancial  is  reliant  on  a  capable  and  well-trained  sales  force  of  insurance  agents  to  effectively  operate  its  call  center  platform.  It  is  therefore 
important  for  Efinancial’s  business  to  attract,  retain  and  develop  its  insurance  agents.  Efinancial  primarily  recruits  individuals  with  little  or  no  prior 
experience in the insurance industry. We seek to develop a career path for our recruits by providing a comprehensive training program designed to assist 
new recruits in becoming licensed agents and achieving success with call center 

2

 
marketing.  In  a  process  that  typically  takes  between  six  to  eighteen  weeks,  a  new  hire  will  receive  training,  learn  to  develop  leads  and  work  towards 
receiving  the  required  insurance  sales  licenses.  Following  licensure  and  promotion  to  retail  call  center  agent,  a  new  agent  is  placed  on  the  physical  or 
virtual sales floor, where monitoring and coaching continue. As an agent develops sales experience, the level of supervision of that agent decreases and the 
agent is able to handle more sophisticated sales opportunities. 

For the years ended December 31, 2022 and December 31, 2021, Efinancial’s retail call centers generated a total of $41.0 million and $44.6 million, 

respectively, in commission revenues, of which $28.9 million and $34.1 million, respectively, were generated from sales of Fidelity Life products. 

Our Independent Agents 

Efinancial has developed capabilities that allow us to expand sales operations beyond the call center insurance agents traditionally associated with a
direct  sales  operation.  Efinancial  also  operates  as  a  wholesale  agency  and  recruits  independent  agents  to  market  insurance  products  using  Efinancial’s 
platform.  Through  our  wholesale  channel,  we  subcontract  with  our  independent  agents  to  sell  through  Efinancial’s  contracts  with  its  insurance  carriers. 
Efinancial  offers  services  to  these  independent  agents,  including  access  to  our  ALISS®  technology,  marketing  platform,  case  management  services, 
insurance sales leads and sales education. Efinancial earns a portion of the commission revenue on independent agent sales. For the years ended December 
31, 2022 and December 31, 2021, Efinancial generated $2.4 million and $2.0 million, respectively, in revenue from our affiliation with our independent 
agents. 

Our Partners 

We  partner  with  unaffiliated  insurance  carriers  to  market  their  products  through  our  agency  distribution  platform.  We  also  have  marketing 
relationships with third-party businesses and member organizations, which we call our affinity partners, under which Efinancial provides their customers 
and members with access to the insurance products we market, either under their brand or Efinancial’s brand. 

Other Insurance Carriers 

Our Agency Segment also generates revenue from the sales of insurance products issued by unaffiliated companies, or carriers. We typically enter 
into contractual agency relationships with carriers that are non-exclusive and terminable on short notice by either party for any reason. Efinancial’s retail 
call center agents help consumers select among these carriers based on that consumer’s needs, insurance product features, cost and other factors. The mix 
of  insurance  carrier  sales  will  vary  over  time  based  on  client  preferences,  carrier  strategies,  availability  of  new  product  features,  premium  cost, 
commissions paid, carrier placement rates, and ease of doing business. 

For  the  years  ended  December  31,  2022  and  December  31,  2021,  Efinancial  generated  $14.2  million  and  $12.4  million,  respectively,  in  total 

commission revenue from agency contracts with unaffiliated life insurance carriers. 

The following tables show our total earned commissions for our retail and wholesale channels: 

Retail Channel: 

(dollars in thousands)
Carrier

Fidelity Life Association
Affinity partners
All other carriers

Total eSales Earned Commissions

3

For the Years Ended
December 31,

2022

2021

  $

  $

28,889     $
2,792      
9,298      
40,979     $

34,054  
3,141  
7,412  
44,607  

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
Wholesale Channel: 

(dollars in thousands)
Carrier

Fidelity Life Association
All other carriers
Total earned commissions
Wholesale commission expense

Net earned wholesale commissions

For the Years Ended
December 31,

2022

2021

  $

  $

5     $

2,713    
2,718    
635    
2,083     $

17  
2,283  
2,300  
452  
1,848  

Affinity Partners

In  a  typical  affinity  partner  arrangement,  Efinancial  will  market  our  range  of  insurance  products  to  the  affinity  partner’s  customers  or  prospects 
under Efinancial’s brand or our affinity partner’s brand. Affinity partner relationships offer an attractive source for insurance sales leads and increase our 
revenues. Given the existing relationship between an affinity partner and its prospects or customers, we believe that the sales leads generated by our affinity 
partners are of a high quality relative to sales leads purchased from a third-party. We expect affinity partner relationships to continue to be a valuable source 
of future growth. Currently, nearly all of our affinity business is derived from a single affinity partner. 

Our Technology Platforms 

Applicant and Prospect System

Our Applicant and Prospect System (APS) is a technology ecosystem that uses a combination of proprietary software and Software-As-A-Service (SaaS) 
third party vendors to operate our retail call centers. Our proprietary software application suite manages lead management, call scripting, quoting, insurance 
policy applications, and product information. Our technology ecosystem includes Salesforce Sales Cloud, a best in breed consumer management system 
that supports robust automation engines as well as layered data protection. Additionally, our environment is integrated with a third-party telephony system 
to  prioritize  and  distribute  calls  to  sales  personnel.  This  full  technology  solution  includes  logic  that  makes  allocations  to  specific  call  center  insurance 
agents based on factors such as availability, complexity of sales leads, state licensing requirements, source of the sales lead and other factors, in an effort to 
enhance the productivity and effectiveness of our retail call centers.

ALISS® 

Our independent agents continue to use our patented Automated Life Insurance Sales System, or ALISS®, as a service remotely from their locations. 
ALISS® is made up of several functional models that provide much of the same functionality as the Applicant and Prospect System, including consumer 
relationship  management.  We  believe  that  ALISS®  provides  a  comprehensive  package  of  operational  features  that  help  our  distributors  increase  their 
productivity and grow their businesses.

Consumer Technologies 

Fidelity Life has developed a digital purchase experience – a web portal that enables qualified consumers to calculate how much life insurance they 
need, obtain quotes, apply, and purchase a policy online. Consumers can also start the purchase process online and seamlessly transition to speak with an 
agent  at  any  point  in  the  journey.  Fidelity  Life  also  has  a  robust  website,  FidelityLife.com,  that  enables  consumers  to  obtain  customized  product 
recommendations and quotes depending on their personal situation. Efinancial also has several web portals for consumers to shop for insurance, including 
Efinancial.com, termfinder.com and eCoverage.com. These web portals offer consumers easy-to-use tools, such as online price quoting and information (in 
the form of articles and blogs) designed to help consumers better understand the life insurance market. These websites also provide consumers with the 
ability to initiate the sales process online. 

Marketing 

Efinancial’s business relies heavily on the use of insurance sales leads. Our sales leads are records of personal and contact information of potential 
purchasers of life insurance. We analyze these sales leads to enable our agents to make contact with consumers that we believe are more likely than the 
general population to purchase life insurance products. 

Efinancial  uses  a  combination  of  marketing  methods  to  obtain  insurance  sales  leads  to  support  its  operations.  Efinancial  acquires  a  significant 

portion of its sales leads from third-party vendors specializing in insurance sales leads. Additionally, Efinancial generates 

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leads through its websites (including Efinancial.com and eCoverage.com) and through affinity partners whose customers and prospects are interested in life 
insurance. We evaluate the profitability of sales leads by analyzing their cost and productivity based on the sales resulting from these sales leads. We use 
this information to seek to optimize the productivity and cost efficiency of leads we acquire. 

As a result of our business model, Efinancial’s marketing expenses are a significant part of our total cost of doing business. To reduce our customer 
acquisition costs, we contract with third-party marketers who contact consumers, some of whom will click through to one of eCoverage’s landing pages. In 
addition to becoming an Efinancial lead, the consumer may also “click” on an ad to receive a quote from a third-party carrier. If the consumer clicks on an 
insurance option sponsored by another company, we generate insurance lead sales revenue from that click. We are also able to generate insurance lead sales 
revenue  through  the  sale  of  information  regarding  leads  sourced  through  the  eCoverage  landing  pages.  For  the  years  ended  December  31,  2022  and 
December 31, 2021 we generated $4.9 million and $6.3 million from insurance lead sales revenues, respectively. Additionally, we seek to sell a policy to 
that lead through our call center. 

For a description of the marketing of policies written by Fidelity Life, see “Business—Insurance Segment—Distribution.” 

Competition 

Efinancial competes for access to talented sales representatives and for quality sales prospects or leads. Much of the competition for talent involves 
agent recruitment. Efinancial’s competitors include SelectQuote, AIG Direct, and Health I.Q., among others. Some  competitors in the direct distribution 
call  center  industry  have  made  much  larger  investments  or  have  greater  resources  to  hire  insurance  agents  and  develop  new  technologies.  Also,  agents 
choose to work through agencies based on a number of factors including marketing service and support, technology tools, the insurance company that the 
agency represents, sales commission structure, and the number and quality of sales leads. However, Efinancial believes that its innovative sales processes 
and the Fidelity Life quick-issue products it sells, combined with our ability to customize our product offering based on a customer’s ability to pay through 
our distribution platform, position Efinancial to successfully compete and continue to grow in the Middle Market. 

Insurance Segment 

Overview 

Fidelity  Life  was  chartered  in  1896  and  operated  independently  until  the  1950s,  when  it  became  affiliated  with  several  stock  life  insurance 
companies that managed its operations and controlled its strategies pursuant to a management services agreement. In 2003, the independent members of the 
Board of Directors undertook a review of the longstanding management relationship and future plans for operation of Fidelity Life. During 2005, the prior 
long-term  management  contract  and  all  affiliations  were  terminated  and  a  reconstituted  Board  of  Directors  and  a  new  management  team  were  selected. 
Since then, Fidelity Life has again operated independently. 

As discussed in more detail below, Fidelity Life engages in the following business lines: 

Core Life.  Our  Core  Life  insurance  business  is  the  primary  business  of  the  Insurance  Segment.  Core  Life  represents  a  significant  portion  of  the 
insurance business written by Fidelity Life since it resumed independent operations in 2005. Our Core Life business consists of in-force policies that are 
considered to be of high strategic importance to Fidelity Life. 

Non-Core Life.  Our  Non-Core  Life  business  consists  of:  products  that  are  currently  being  marketed  but  are  not  deemed  to  be  of  high  strategic 
importance  to  the  Company;  in-force  policies  from  product  lines  introduced  since  Fidelity  Life  resumed  independent  operations  in  2005,  but  were
subsequently discontinued; and an older annuity block of business that was not included in the Closed Block. 

Closed  Block.  Our  Closed  Block  represents  all  in-force  participating  insurance  policies  of  Fidelity  Life.  The  Closed  Block  was  established  in 

connection with our 2007 reorganization into a mutual holding company structure. 

Annuities  and  Assumed  Life.  We  have  assumed  reinsurance  commitments  with  respect  to  annuity  contract-holder  deposits  and  a  block  of  life 
insurance  contracts  that  were  ceded  by  former  affiliates  of  Fidelity  Life.  In  2019,  one  of  these  former  affiliates  recaptured  the  majority  of  the  assumed 
block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and assumed 
life deposits are now largely in run-off, with only minor amounts of new deposits each year. There are minimal remaining surrender charges associated with 
the assumed annuity contracts. 

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The following table sets forth the net premium revenues by business line for Fidelity Life’s Insurance Segment for the years ended December 31, 

2022 and December 31, 2021: 

(dollars in thousands)
Net Insurance Premium

Core Life
Non-Core Life
Closed Block
Annuities and Assumed Life

Total

Core Life and Non-Core Life 

Our Products 

For the Twelve Months Ended
December 31,

2022

2021

  $

69,002     $
27,934    
3,073    
66    

  $

100,075     $

70,338  
34,507  
3,039  
74  
107,958  

In its Core and Non-Core Life insurance business, Fidelity Life offers an array of traditional and innovative insurance products. The principal life 
insurance  products  offered  by  Fidelity  Life  fall  within  the  RAPIDecision®  product  line.  The  RAPIDecision®  product  line  includes  several  term  life 
insurance products. RAPIDecision® products use our RAPIDecision®  underwriting  process,  which  is  a  process  that  for  many  products  does  not  rely  on 
medical  testing  as  part  of  the  underwriting  process,  thereby  substantially  shortening  the  time  required  for  underwriting  and  policy  issuance.  See 
“Underwriting and Risk Selection” in this form 10-K. 

Core Life: 

RAPIDecision® Life.  Our  RAPIDecision®  Life  product  was  introduced  in  2008  and  is  primarily  marketed  by  Efinancial  and  select  unaffiliated 
distributors.  The  RAPIDecision®  Life  product  was  specifically  designed  to  address  the  problem  of  low  product  placement  in  direct  distribution  for 
medically  underwritten  business,  stemming  in  part  from  the  typical  length  of  the  life  insurance  underwriting  process.  Our  RAPIDecision® Life product 
incorporates the following features: 

•

•

•

•

A  patented  sales  process  featuring  RAPIDecision®  underwriting,  which  allows  for  the  quick  issuance  of  a  policy.  Under  certain 
circumstances, this policy will be issued entirely on an all-cause basis. In other circumstances, the issuance will provide a blend of all-cause 
term life insurance coverage and accidental death benefit coverage; 

If  issued  as  a  blend  of  all-cause  and  accidental  death  benefit  coverage,  there  is  an  option  permitting  policyholders  to  begin  a  traditional 
medical underwriting process within the first six months after policy issuance; 

Depending  on  the  underwriting  results,  policyholders  completing  medical  underwriting  may  have  the  option  to  reduce  or  eliminate  the 
accidental  death  coverage  and  increase  the  proportion  of  the  all-cause  term  life  insurance  coverage  under  the  policy  with  no  increase  in 
premium; and 

Policyholders  not  completing  medical  underwriting  (or  failing  to  meet  medical  underwriting  standards)  may  retain  the  original  coverage 
blend of term life and accidental death benefit coverage at the existing premium rates. 

RAPIDecisionLifeOne®.  This  product  is  a  one-year  term  product  designed  to  be  a  quick  sale,  with  a  focus  on  younger  issue  ages  (20-45). 

Underwriting utilizes the RAPIDecision® underwriting process.

LifeTime  Benefit  Term.  LifeTime  Benefit  Term  is  our  patented  voluntary  worksite  product  offering.  Voluntary  worksite  policies  like  LifeTime 
Benefit Term are provided to employer and other groups for sales to their employees, participants and members. LifeTime Benefit Term insurance is sold 
on a group policy basis by offering future paid up coverage additions after the policy has been in-force for a certain number of years. LifeTime Benefit 
Term coverage can be kept by the individual after they leave employment with the group. We have been issued a patent for one variation of the LifeTime 
Benefit  Term  product.  We  largely  ceased  writing  this  business  directly  in  2014  and  have  entered  into  a  licensing  agreement  and  reinsurance  agreement 
under which we license the product to Combined Insurance Company of America (“Combined Insurance”) and assume 50% of the business written. The 
most  current  licensing  agreement  provides  Combined  Insurance  with  a  non-exclusive  license  to  market  the  LifeTime  Benefit  Term  product.  The 
reinsurance agreement has been terminated as of December 31, 2021 as to new policies or certificates of insurance written on or after January 1, 2022. A 
revised licensing agreement was entered into in early 2022 which provides a fee to Fidelity Life allowing Combined Insurance to use our patented product. 
The  fee  in  2022,  reported  in  Other  income  was  $373  thousand.  Fidelity  Life  continues  to  manage  the  direct  in-force  block  of  LifeTime  Benefit  Term 
policies that are now in run-off. 

RAPIDecision® Final  Expense.  Our  RAPIDecision®  Final  Expense  product  is  targeted  toward  individuals  aged  50-85  and  provides  permanent 

whole life coverage for amounts ranging from $5,000 to $35,000. These policies are designed to help in lessening 

6

 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
the burden of covering final expenses, such as medical costs, funeral costs, and credit card debt. Like RAPIDecision® Life, RAPIDecision®Final Expense 
does not require a medical examination, but instead approval is determined based upon answers to various health questions and database results. There is a 
related graded death benefit Final Expense product for poorer underwriting risks. 

Non-Core Life: 

Accidental  Death  Benefit.  Fidelity  Life  offers  accidental  death  benefit  insurance  as  both  a  policy  rider  and  as  stand-alone  policy  coverage.  The 
accidental  death  benefit  product  covers  death  due  to  accidental  causes  as  defined  in  the  policy.  Accidental  death  benefit  is  a  quick-issue  product  with 
limited underwriting. 

RAPIDecision®  Senior  Life  Term  and  Whole  Life.  Fidelity  Life’s  Senior  Life  Term  and  Whole  Life  products  are  designed  for  impaired  risk 
individuals in particular age ranges (50 to 70 for term and 50 to 85 for whole life). Senior Life Term and Whole Life products are underwritten utilizing the 
RAPIDecision® underwriting process and offer graded death benefits over an initial three-year period (the full face amount is paid for all causes of death 
starting in policy year four). 

Distribution 

 For the years ended December 31, 2022 and 2021, the breakdown of sales of annualized premiums for new in-force policies by distribution channel 

were as follows: 

(dollars in thousands)
Efinancial
AmeriLife
Independent Sales Distributors
Worksite Producers

Total

For the Years Ended
December 31,

2022

2021

  $

  $

8,492     $
29,708      
29      
—      
38,229     $

6,667  
34,671  
84  
29,818  
71,240  

More information regarding our relationship with AmeriLife can be found in Item 7 Management’s Discussion and Analysis of Financial Condition

and Results of Operations. 

Underwriting and Risk Selection 

We have developed the RAPIDecision® underwriting process to support the quick issuance of our RAPIDecision® products. The first step in our 
RAPIDecision® underwriting process is for a consumer to complete a coverage application. We verify the medical history and conditions disclosed in the 
application using automated web-based links to reporting and statistical agencies and a data base service with pharmaceutical records. The underwriting 
decision is made based on this information. The RAPIDecision® underwriting process is supported by our proprietary technology platforms that allow us to 
obtain  an  underwriting  decision  during  or  shortly  after  the  initial  call,  and  if  not,  24  to  48  hours  after  that  initial  call.  This  technology  platform  is  our 
Fidelity Life Association Sales Handler, or FLASH, system. 

Consistent with our business strategy and our view of the needs of our customers, we do not perform medical underwriting in the traditional way 
prior to the issuance of a policy. Traditionally, in our industry, the life insurance underwriting process takes place prior to policy issuance and involves a 
paramedical examination, blood and urine testing and other tests designed to assess the underwriting risk and the lowest premium appropriate for the level 
of risk involved. Such traditional underwriting delays policy issuance after an application is submitted by several weeks. This delay makes it difficult to 
achieve  acceptable  placement  ratios  in  call  center  sales,  leading  to  lost  sales  and  unrecovered  costs.  In  contrast,  our  primary  underwriting  process  is 
designed  to  support  the  quick  issuance  of  policies.  We  therefore  do  not  typically  require  an  initial  paramedical  exam.  By  not  requiring  this  exam  or 
postponing it until after policy issuance, we are able to issue coverage far more quickly, although without access to up front medical data that is standard in 
industry underwriting practices. This means that our insurance products generally are issued at lower face amounts and a relatively higher price per dollar 
of coverage as compared to medically underwritten products. If medical underwriting is completed after the initial sale of a RAPIDecision® Life policy, the 
policy benefits may be improved based on the underwriting results to increase the proportion of all-cause term life insurance coverage, typically with no 
increase in premium. 

Fidelity  Life  employs  a  small  staff  of  full-time  employee  underwriters.  Most  of  the  underwriting  of  individual  policies  is  performed  on  an 

outsourced basis, primarily using two contract underwriting firms. Given the quick-issue nature of many of Fidelity 

7

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Life’s products, it is important to our business to be able to access underwriting services on an as-needed basis. Using outsourced contract underwriters 
gives Fidelity Life the flexibility to meet this need. 

In our typical underwriting process, Fidelity Life’s contract underwriters access the information on a potential customer, what we refer to as a case, 
through a web-based interface and approve or decline the individual case based on Fidelity Life’s underwriting rules. If necessary, a member of our contract 
underwriting  team  can  be  joined  to  an  initial  phone  call  with  a  potential  customer.  While  our  in-house  underwriting  team  does  engage  in  certain  case 
underwriting activities, the team’s primary function is to manage and supervise the contract underwriters. Our in-house underwriting team oversees our 
contract underwriters to review their compliance with our underwriting standards. 

Product Pricing 

We regularly review claim results for each of our products, comparing actual experience to the assumptions used to design and price the products. 
The review process is performed by our actuarial and finance teams with assistance from the underwriting and operations team, product development team 
and marketing. Variances in our expectations for particular products are examined for implications on product performance and used to evaluate product 
prices and underwriting assumptions. Product experience is also reviewed by our reinsurance partners. 

Key elements of our product pricing include assumptions regarding future mortality (amount and timing of future benefit payments), persistency 
experience  (number  and  timing  of  policyholder  discontinuations  or  coverage  lapses)  and  investment  returns  (interest  we  will  earn  on  investment  of 
available cash and reserves). 

Outsourced Functions 

Fidelity Life contracts with third-party service providers to provide, or assist with, a number of key functions that are traditionally performed in-
house  in  the  life  insurance  industry.  These  functions  include  insurance  policy  administration,  underwriting,  investment  portfolio  management,  internal 
audit, filing of insurance policy forms with state regulatory agencies and income tax return preparation. This model was adopted to reduce the fixed cost 
investment in our Insurance Segment, provide operating flexibility and allow access to specialized skills as needed. In doing so, we believe we can contract 
with  partners  that  possess  a  wide  range  of  experience  and  with  established  capabilities  that  would  be  costly  and  time  consuming  for  us  to  develop 
internally. 

Competition 

Competition in the life insurance industry is based on many factors. These factors include the perceived financial strength of the insurer, premiums 
charged,  policy  terms  and  conditions,  services  provided,  reputation,  financial  ratings  assigned  by  independent  rating  agencies  and  the  experience  of  the 
insurer in the line of insurance to be written. In addition, there are many competitors that participate in the non-medically underwritten segment of the life 
insurance  industry.  As  new  competitors  enter  the  non-medically  underwritten  market  using  predictive  analytics,  they  may  price  aggressively  to  capture 
market share. 

Fidelity Life’s competition includes many companies that are larger, and which have significantly more resources at their disposal. While lacking the 
scale and market presence of many of its principal competitors, Fidelity Life does have certain attributes we believe to provide us competitive advantages 
in a crowded marketplace. These include innovative products, proprietary technology and controlled distribution in Efinancial. These advantages allow us 
to  be  more  flexible  in  adapting  to  product  and  sales  process  opportunities  than  our  more  established  competitors.  We  also  believe  that  our  innovative 
products and processes provide a point of differentiation that appeals to consumers. 

Fidelity Life also competes by placing a majority of its policies through Efinancial. While this distribution channel provides access to our target 
Middle Market, we are aware that some Middle Market consumers prefer to purchase life insurance through alternative methods. We have developed an 
internet-based  direct  sales  platform  that  permits  customers  to  complete  the  purchase  of  a  Fidelity  Life  insurance  policy  completely  over  the  internet. 
Several  of  our  competitors  have  also  begun  to  implement  online  and  digital  distribution  platforms.  We  believe  that  through  the  implementation  of  the 
Fidelity Life internet-based direct sales platform we will be able to extend our reach into our target Middle Market. 

A.M. Best Rating 

Fidelity Life is rated by A.M. Best, an independent rating agency that specializes in ratings for the insurance industry. A.M. Best annually issues a 
financial strength rating for the great majority of insurance companies doing business in the U.S. The financial strength rating is an independent opinion of 
an  insurer’s  financial  strength  and  its  ability  to  meet  its  ongoing  insurance  policy  obligations.  A.M.  Best’s  financial  strength  rating  is  based  on  a 
comprehensive quantitative and qualitative evaluation of an insurer’s balance sheet strength, operating performance and business profile and is subject to a 
regular review by A.M. Best. Currently, A.M. Best has assigned Fidelity 

8

 
Life a financial strength rating of “A-” (Excellent), which is the fourth highest rating category for A.M. Best. A.M. Best’s financial strength rating is not a 
recommendation to purchase, hold, or terminate any insurance policy or contract or any other financial obligation issued by an insurer, nor does it address 
the suitability of any particular policy or contract for a specific purpose or purchaser. In addition, A.M. Best’s financial strength rating does not address the 
risks or the advisability of any investment in our common stock. 

IT Applications 

Fidelity  Life’s  business,  including  the  marketing,  sales  and  administration  of  its  insurance  products,  relies  on  its  technology  infrastructure.  Our 

technology infrastructure incorporates both proprietary and commercially available elements, including the following: 

•

•

•

Fidelity Life Association Sales Handler (FLASH). Fidelity Life has developed FLASH, a modular technology platform that interfaces with 
our other key systems including Salesforce, our third-party data and service providers, and our reinsurer’s automated underwriting engine. 
FLASH allows an agent to collect the information necessary to complete an application for insurance and obtain underwriting decision while 
on the telephone with an applicant. In addition, FLASH is the technology platform that powers our direct-to-consumer digital sales efforts. 

New Business Exchange (NBX). Fidelity Life’s business processes are managed through NBX, a proprietary system developed by Fidelity 
Life. The NBX system catalogues all of the data gathered in the sales process and relevant to the insurance application process, and permits 
Fidelity Life employees to electronically access information used for underwriting maintained by third-party database providers. 

Other. Fidelity Life uses several other software applications for administration and operational purposes. Typically, these are obtained from 
third-party  vendors.  For  example,  we  use  commercially  available  software  applications  for  all  of  Fidelity  Life’s  financial  reporting  and 
control functions. 

Reinsurance 

Fidelity Life uses reinsurance arrangements with multiple reinsurance carriers to limit our claims risk under our insurance contracts and to mitigate 
the impact of the insurance policies we issue on our statutory policyholder surplus. Our retention limit is $300,000 on each insured life for all policies. On 
the  products  that  we  currently  issue  where  we  have  reinsurance,  our  reinsurance  is  on  a  first-dollar  quota-share  basis.  Additionally,  our  reinsurance 
arrangements provide Fidelity Life with access to underwriting technology and risk management expertise from our reinsurance partners. 

We evaluate our reinsurance needs, including the appropriate amount and structure of particular reinsurance arrangements, based on a number of 
factors, including the expertise of particular reinsurance carriers (and their technology platforms) required to support our various life insurance products, 
the estimated variability of claims experience, the estimated future impact of new business written on our statutory reserves and the costs of reinsurance. 

Our  current  reinsurance  arrangements  open  for  new  business are  with  Hannover  Life  Reassurance  Company  of  America  (“Hannover  Life”)  and 

Swiss Re Life & Health America Inc. (“Swiss Re”). The following is a brief summary of the reinsurance agreements relating to these arrangements: 

Hannover Life. Under our agreements with Hannover Life, we cede claims liability under certain of our term life policies in the Core Life business 
to Hannover Life on a coinsurance basis. We cede 25% of the claims liability to Hannover Life. Reinsurance premiums per policy are determined 
according to the amount reinsured with Hannover Life. These agreements do not have a fixed term. Either party may terminate the agreements with 
respect to future business with 90 days written notice to the other party.

Swiss Re. Under our agreements with Swiss Re, we cede claims liability under certain of our term life policies in the Core Life business to Swiss Re 
on a coinsurance basis. We cede 65% of the claims liability to Swiss Re. Reinsurance premiums per policy are determined according to the amount 
reinsured with Swiss Re. These agreements do not have a fixed term. Either party may terminate the agreements with respect to future business with 
90 days written notice to the other party. 

9

 
Swiss Re.— Accidental Death Benefit. Under our agreement with Swiss Re, we cede to Swiss Re 90% of our claims liability, subject to certain per 
life  limits,  under  our  accidental  death  benefit  policies  and  riders  on  a  coinsurance  basis.  Reinsurance  premiums  are  determined  according  to  the 
amount reinsured with Swiss Re per policy or rider. Swiss Re has the right to modify the reinsurance premium rates upon 90 days written notice to 
us. If we do not accept such modified reinsurance premium rates and we are unable to agree upon a revised rate structure within 60 days of Swiss 
Re’s original notice, then the reinsurance premium rates then in effect continue unchanged. However, Swiss Re may, upon 30 days written notice to 
us, terminate the reinsurance on any policy or rider for which we have not accepted Swiss Re’s modified reinsurance premium rate. This agreement 
does not have a fixed term. Either party may terminate the agreement with respect to future business with 90 days written notice to the other party. 
In the first quarter 2022, Fidelity Life entered into a reinsurance contract with Swiss Re Life & Health America Inc. This new treaty is in addition to 
existing coinsurance agreements on policies issued through and including December 31, 2020. The impact of this transaction to our segment results 
included  an  initial  ceded  premium  of  $2.6  million  based  on  the  statutory  reserves  at  January  1,  2022.  The  impact  to  pre-tax  income  is  nominal, 
however various income statement lines are impacted.

Swiss Re.—Final Expense. Under a separate agreement with Swiss Re, we cede to Swiss Re on a coinsurance basis 40% of our claims liability, 
subject to certain per life limits, under our final expense level death benefit and final expense graded benefit policies. This agreement does not have 
a fixed term. Either party may terminate the agreement with respect to future business with 60 days written notice to the other party. In the first 
quarter 2022, Fidelity Life entered into a reinsurance contract with Swiss Re Life & Health America Inc. This new treaty is in addition to existing 
coinsurance  agreements  on  Final  Expense  Level  Death  Benefit  policies  issued  through  and  including  December  31,  2020.  The  impact  of  this 
transaction to our segment results included an initial ceded premium of $3.9 million based on the statutory reserves at January 1, 2022. The impact 
to pre-tax income is nominal, however various income statement lines are impacted.

Swiss Re.—InstaTerm.  The  Company  cedes  to  Swiss  Re,  on  a  coinsurance  basis  33.3%  of  our  claims  liability,  subject  to  certain  per  life  limits, 
under InstaTerm term life insurance product. Either party may terminate the agreement with respect to future business with 90 days written notice to 
the other party.

Swiss Re.—RapidDecission LifeOne®. The Company cedes to Swiss Re, on a coinsurance basis 80% of our claims liability, subject to certain per 
life limits, under RAPIDecision LifeOne® term life insurance product. Either party may terminate the agreement with respect to future business with 
90 days written notice to the other party. 

RGA Reinsurance Company —Final Expense Under an agreement with RGA Reinsurance Company we cede to RGA on a coinsurance basis 40% 
of our claims liability, subject to certain per life limits, under our final expense level death benefit and final expense graded benefit policies. This 
agreement does not have a fixed term. Either party may terminate the agreement with respect to future business with 60 days written notice to the 
other party. 

SCOR  Global  Life  USA  Reinsurance  Company  Inc.  (SCOR)—InstaTerm.  The  Company  cedes  to  SCOR  on  a  coinsurance  basis  33.3%  of  our 
claims liability, subject to certain per life limits, under InstaTerm term life insurance product. This agreement does not have a fixed term. Either 
party may terminate the agreement with respect to future business with 90 days written notice to the other party.

In 2013, Fidelity Life entered into a reserve financing reinsurance arrangement with Hannover Life designed to enhance its ability to continue to 
grow Fidelity Life’s Core Life insurance business. This agreement was first amended and restated as of July 1, 2016, and a subsequent amendment was 
filed  with  the  Illinois  Department  of  Insurance  in  November  2019  and  approved  by  the  Illinois  Department  of  Insurance  on  December  23,  2019.  The 
structure of the agreement, which was first effective July 1, 2013, involves a combination of coinsurance with funds withheld and yearly renewable term 
reinsurance covering most of the Company’s non-participating in-force life insurance business with issue dates on or before December 31, 2019. 

Even  though  we  reinsure  certain  of  our  liabilities  to  third-party  reinsurance  carriers,  Fidelity  Life  remains  directly  liable  to  policyholders  for  the 
benefit payments associated with these policies. Our reinsurance carriers have a contractual relationship with Fidelity Life to reimburse us for policy claims 
but are not under any contractual obligation to our policyholders. Because Fidelity Life remains directly liable to policyholders for the full amount of the
death benefits payable under its policies, Fidelity Life bears credit risk relating to its reinsurers under its reinsurance contracts. As a result, Fidelity Life 
will  only  enter  into  a  reinsurance  agreement  with  reinsurers  that  have  stable  operating  performance,  including  a  minimum  A.M.  Best  financial  strength 
rating of “A-” (Excellent). 

10

 
 
We  had  reinsurance  recoverables  of  $214.9  million  and  $184.1  million  as  of  December  31,  2022  and  December  31,  2021,  respectively.  The 
following table sets forth our five largest reinsurers based on reinsurance recoverables as of December 31, 2022 and December 31, 2021, and the A.M. Best 
ratings of those reinsurers as of December 31, 2022: 

Ceded

Future

Policy

Benefits

As of December 31, 2022

Claims and

Other

Amounts

2022

Total

    A.M.

Reinsurance

    Best’s

Ceded

Future

Policy

As of December 31, 2021

    Claims and

Other

Total

Amounts

    Reinsurance

Recoverable

Recoverables

    Rating

Benefits

    Recoverable

    Recoverables

(dollars in thousands)
Reinsurer
Hannover Life
Swiss Re
Combined Insurance
RGA Reinsurance Company
Canada Life Assurance Company
Other (12 Reinsurers)
Total

$

$

80,792   $
63,182  
16,064  
5,535  
2,056  
6,275  
173,904   $

12,431   $
21,560  
2,189  
788  
416  
3,574  
40,958   $

A+
A+
A+
A+
A+

93,223  
84,742  
18,253  
6,323  
2,472  
9,849  
214,862  

$

$

74,822   $
43,685  
14,668  
3,065  
2,201  
7,646      
146,087   $

11,440   $
17,504  
3,841  
528  
465  
4,266  
38,044   $

86,262  
61,189  
18,509  
3,593  
2,666  
11,912  
184,131  

Core Life. The overall relationship of ceded premium to direct premiums increased in 2022 due to the mix of business and related retention rates. 
For  the  Core  Life  business  line,  the  amount  of  death  benefit  reinsured  by  Fidelity  Life  varies  by  insurance  product,  with  some  products  having  no 
reinsurance  and  others  have  80%  or  90%  of  the  death  benefit  is  reinsured,  all  of  which  is  subject  to  the  $300,000  limit.  For  the  Closed  Block  and  the 
annuities and assumed life business lines, the percent of death benefit reinsured is higher, on average, than the average for the insurance products currently 
being sold in the Core Life line of business. The following table shows the different relationship of reinsurance premiums ceded to total direct and assumed 
premiums for each of these business lines for the years ended December 31, 2022 and December 31, 2021.

As of December 31, 2022

As of December 31, 2021

Core Life

Non-Core 
Life

Closed 
Block

Annuities 
and 
Assumed 
Life

Total

  Core Life

Non-Core 
Life

Closed 
Block

Annuities 
and 
Assumed 
Life

Total

(dollars in thousands)
Ratios:

Direct and Assumed 
Premium
Ceded Premium

Ceded % of Total Direct and 
Assumed Premiums

  $
  $

150,030  

  $

61,867  

  $

7,881  

  $

460  

  $

220,238  

  $

137,788  

  $

62,569  

  $

10,336  

  $

452  

  $

211,145  

81,028  

  $

33,933  

  $

4,808  

  $

394  

  $

120,163  

  $

67,450  

  $

28,062  

  $

7,297  

  $

378  

  $

103,187  

54.0 % 

54.8 % 

61.0 % 

85.7 % 

54.6 %   

49.0 %   

44.8 %   

70.6 %   

83.6 %   

48.9 %

The period-to-period comparison of the ceded to direct and assumed premiums shows the total ceding percentage in our Core Life increasing, as the 

percentage of the total increased due to changes in reinsurance contracts.

Non-Core Life. Non-Core life follows the same reinsurance guidelines and procedures as Core Life, as discussed above. 

Closed Block. In October 2006, Fidelity Life established a Closed Block consisting of all of the outstanding participating policies issued or assumed 
by Fidelity Life. We call this arrangement the Closed Block. We operate the Closed Block in accordance with a Closed Block memorandum that we entered 
into in connection with our 2007 reorganization as a mutual holding company. The purpose of the Closed Block is to provide reasonable assurance to the 
participating policyholders that sufficient assets will be available to provide for the continuation of policy benefits and experience-based dividends for these 
participating  policies.  Most  of  the  participating  policies  in  the  Closed  Block  were  sold  on  the  basis  of  “no  dividends  expected”  and,  accordingly,  such 
policies had never received an experience-based dividend prior to 2022. In 2022, dividends on these “no dividends expected” policies began to be paid, and 
dividends will be paid in future years if experience warrants. The payment of any dividends is not guaranteed based on the results of a specific block or 
group of participating policies. The declaration of any dividend is subject to the discretion of the Board of Directors of Fidelity Life, and dividends are not 
payable until declared. No new dividend-paying or participating policies have been issued by Fidelity Life since our reorganization in 2007. 

11

 
 
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
     
 
   
 
   
 
   
 
 
     
     
     
     
     
     
     
     
     
   
   
 
 
 
 
 
 
The Closed Block was funded on October 1, 2006 with cash flow producing assets that together with anticipated revenues from the Closed Block 
policies were expected to be sufficient to support the Closed Block, including payment of claims, expenses, and taxes and to provide for continuation of 
dividends, to the extent experience allowed, for the life of the policies. Dividend scales were changed in 2022 due to past and expected future experience. It 
is possible that past experience and expectations of future experience may lead to further changes in dividend scales. If the future experience is such that 
the assets of the Closed Block are not sufficient to pay the claims and expenses guaranteed under the policies, then Fidelity Life would be required to make 
such payments from its general funds. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-K 
for further discussion regarding the Closed Block.

Annuities and Assumed Life 

Fidelity  Life  reinsures  products  issued  by  other  companies  under  four  reinsurance  arrangements,  three  of  which  are  not  open  to  new  insurance 
policies but still cover the existing in-force business that was assumed prior to 1993. Under two contracts with Zurich American Life Insurance Company, 
Fidelity Life assumed the liability for the contractual benefits under a group of annuity contracts written through 1993. Under a contract with Protective 
Life Insurance Company (“Protective Life”), the successor company of a former affiliate, Fidelity Life assumed a portion of the risk on a group of life 
insurance contracts primarily written in the 1980s and early 1990s. On March 29, 2019, Protective Life recaptured the majority of the assumed block of life 
business. 

Fidelity  has  an  active  reinsurance  agreement  with  Hannover  Life  Reassurance  Company  of  America  (Bermuda)  Ltd.  (Hannover  Bermuda)  under 
which Fidelity Life assumes a portion of risks on certain life contracts originally issued by Fidelity Life and ceded to Hannover Life Reassurance Company 
of  America.  In  addition,  we  license  our  LifeTime  Benefit  Term  product  to  Combined  Insurance  Company  of  America  (Combined  Insurance)  and  for 
certificates issued prior to January 1, 2022 we reinsured 50% of the business written by Combined Insurance on that product. 

The following table sets forth Fidelity Life’s assumed reinsurance liabilities as of December 31, 2022 and December 31, 2021: 

As of December 31, 2022

As of December 31, 2021

Future 
Policy 
Benefits

Contract 
Holder 
Account 
Balances

Other 
Policyholder 
Liabilities

Total Assumed 
Liabilities

Future 
Policy 
Benefits

Contract 
Holder 
Account 
Balances

Other 
Policyholder 
Liabilities

Total Assumed 
Liabilities

$  

(1,441 ) $
1,507  

—   $  
—      

9   $  
4  

(1,432 ) $  
1,511  

(1,481 ) $
1,440  

—   $  
—      

10   $  
4  

(1,471 )
1,444  

—       69,070  

—      

69,070  

—       71,832  

—      

71,832  

    60,910  
—      
$   60,976   $   69,070   $  

1,776  
1,789   $  

62,686  

    47,779  

—      
131,835   $   47,738   $   71,832   $  

3,231  
3,245   $  

51,010  
122,815  

(dollars in thousands)
Reinsurer
Hannover Bermuda
Protective Life Insurance Company
Zurich American Life Insurance 
Company
Combined Insurance Company of 
America

Total

Corporate & Other Segment 

The results of this segment consist of net investment income and net gains (losses) on investments earned on invested assets. We also include certain 
corporate  expenses  that  are  not  allocated  to  our  other  segments,  including  public  company  costs  and  other  expenses  of  Vericity,  Inc.,  board  expenses, 
allocation of executive management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal 
controls. Our Corporate & Other Segment recognizes income (loss) to the extent that net investment income and net gains (losses) on investments exceed 
(are less than) corporate expenses. 

Intellectual Property 

The Company and its subsidiaries rely on our proprietary intellectual property to conduct our business. We believe that it is easy for participants in 
the insurance industry to attempt to copy product and process ideas of other participants. We therefore intend to protect to the fullest extent permitted by 
law our intellectual property rights in the unique products and sales processes we have developed. We believe that protecting our intellectual property rights 
and obtaining protection for future innovations will help us to achieve better results over time.

12

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
     
     
     
     
     
     
     
   
   
 
   
   
 
   
 
 
 
 
 
   
 
   
 
  
Efinancial currently has trade name protection for certain of its key internet domains, including Efinancial.com, termfinder.com, eCoverage.com, 
and  netcoverage.com.  Efinancial  has  also  been  granted  two  U.S.  patents  for  its  ALISS®  agency  management  system.  The  patents  include  tracking  and 
management  of  leads  from  purchase  through  the  sales  cycle.  Real-time  modeling  is  applied  to  lead  sourcing,  user  identification,  purchase  intent  and 
identification of the product a customer is most likely to purchase.

We  have  been  granted  four  U.S.  patents  related  to  the  RAPIDecision®  Life  product  and  its  supporting  sales  and  underwriting  technology  and 
processes and a separate patent directed to the LifeTime Benefit Term product. We continue to seek additional patent protections for our RAPIDecision® 
Life product. We may be unable to adequately protect our intellectual property rights or avoid infringing the intellectual property rights of third parties, and 
the intellectual property rights we have may not be a meaningful barrier to competition.

Information Technology 

Fidelity Life maintains an in-house information technology staff. Fidelity Life’s in-house personnel are supplemented by independent consultants, as 

needed, for programming, development, and other technology-based efforts. 

Fidelity Life maintains a Disaster Recovery Plan under the Enterprise Disaster Recovery Plan umbrella and has put in place various programs to 

increase our agility in responding to a disaster.

Similar  to  Fidelity  Life,  Efinancial  maintains  an  in-house  information  technology  staff.  The  Efinancial  technology  team  is  responsible  for 
developing  and  maintaining  Efinancial’s  applications  and  assisting  our  internal  and  external  customers.  In  limited  cases,  we  use  outside  contractors  to 
provide additional programming and development expertise. 

The Bellevue, Des Plaines, and Tempe call centers are connected via high-speed connection to TierPoint and each other. The data and files hosted on 

the two TierPoint data centers are automatically backed up and duplicated to the other data center nightly and weekly.

Efinancial maintains a Disaster Recovery Plan under the Enterprise Disaster Recovery Plan umbrella.

Cybersecurity 

Vericity  maintains  a  dedicated  cybersecurity  department  that  manages  the  Access  Review,  Cloud  Security,  Compliance  and  Privacy,  Data  Loss 
Prevention,  Endpoint  Security,  Incident  Response,  Risk  Management,  Security  Awareness,  and  Vulnerability  Management  programs  for  the  entire 
enterprise. Additionally, in response to the growing threat of cyber-attacks in the insurance industry, certain jurisdictions have begun to consider and adopt 
new  cybersecurity  regulations.  We  take  steps  to  comply  with  all  applicable  financial  industry  cybersecurity  regulations  and  believes  we  comply  in  all 
material respects with current requirements. It must be noted that the patchwork nature of the laws in this area can make it more costly and difficult to 
ensure compliance. Our Board of Directors oversees cybersecurity risk management and delegates oversight of our information security program to our 
executive officers and we provide updates to our Board of Directors at each meeting.

Investments

We had total cash and investment assets of $363.6 million as of December 31, 2022. All invested assets are managed pursuant to an investment plan 
developed  by  our  executive  management  team  and  approved  by  and  reviewed  annually  with  the  investment  committee  of  our  Board  of  Directors.  All 
changes to the investment plan are approved by the investment committee. 

We  have  contracted  with  a  third-party  investment  advisory  firm  to  provide  portfolio  management  and  consulting  services  to  assist  our  Chief 
Financial Officer with the oversight of various portfolios and investment managers that manage portions of our investment portfolio. We utilize multiple 
investment managers to leverage specialized expertise in specific asset classes. Each investment manager operates under agreed-upon guidelines that are 
specifically designed for the investment manager’s segment of the overall portfolio. Our investment advisor meets periodically, but not less frequently than 
quarterly, with the investment committee of our Board of Directors to review portfolio results, portfolio managers and discuss portfolio strategies. 

Our  investment  strategy  is  to  diversify  among  asset  classes  and  individual  issuers  to  achieve  appropriate  matching  of  assets  with  insurance 
liabilities,  sufficient  liquidity  and  predictability  of  income.  The  composition  of  our  investment  portfolio  supporting  our  Insurance  Segment  is  primarily 
investment grade fixed maturity securities and is managed with primary emphasis on current earnings. The Closed Block assets are segregated in a separate 
portfolio and are managed in accordance with the Closed Block memorandum. 
13

 
 
   
  
  
  
 
Enterprise Risk Management

The review and assessment of enterprise risks is the responsibility of the Vericity, Inc. executive management team with oversight provided by the 
Board of Directors through its audit committee. We have established risk management policies and procedures throughout our organization. To supervise 
the  implementation  of  these  risk  management  policies  and  procedures,  we  have  engaged  outside  consultants  on  this  topic  and  have  established  a  risk 
management committee that consists of members of our senior management team. 

In 2015, we launched a multi-phase risk assessment project focused on formalizing our enterprise risk management process covering Efinancial, 
Fidelity Life, their respective subsidiaries and operations and all corporate activities. Project goals include defining key risks and risk events, establishing 
corporate  risk  tolerances  and  documenting  the  accountability  for  the  risk  management  processes.  We  re-evaluated  our  program  in  2019  and  made 
significant reporting and process improvements and narrowed the focus of our enterprise risk management program. We seek continuous improvement of 
our  program  and  the  program  will  continue  to  evolve  over  time.  We  currently  assess  our  key  risks  on  four  primary  measures:  impact,  likelihood, 
vulnerability and speed of onset.

Employees & Human Capital

As of December 31, 2022, Fidelity Life had 137 employees and Efinancial had 280 employees. None of our employees are covered by a collective 
bargaining agreement. We believe that relations with our employees are good. Our core values of Putting People First, Operating with Excellence, being 
Passionate Team Players and Making a Positive Difference help our employees maintain a connected culture of working together to help middle America 
get access to affordable life insurance products and solutions. We are also committed to helping build a diverse and well rounded employee base where we 
focus on a stair step approach to maintaining equity, fostering inclusion which ultimately leads to the diversity of people, thoughts and ideas we want to
hear and see in all of our employees. We view our employees as part of our overall competitive advantage and the key to a successful future. We monitor 
competitor, industry and overall economic trends in order to ensure we maintain competitive compensation and comprehensive benefits to attract and retain 
our talent. We also provide training, education and other development opportunities to ensure our employees can grow and achieve their goals. 

 Environmental, Social, and Governance

As a publicly traded holding company for a US domiciled life insurance product manufacturer and insurance agency, our primary Environmental, 
Social and Governance (ESG) focus tends to lean toward the social responsibility aspects of ESG. We comply in all material respects with insurance, SEC, 
NASDAQ and other legal, regulatory or exchange governance requirements. Additionally as we do not manufacture industrial or waste dependent products,
do not have a large industrial or commercial real estate footprint and conduct limited travel overall, the environmental impacts of the Company itself are 
small.  We  do  discuss  ESG  principles  with  our  third-party  investment  advisory  firm  and  we  monitor  the  potential  impacts  of  climate  change  or  other 
environmental  considerations  as  they  relate  to  our  ability  accurately  underwrite  our  insurance  policies.  As  a  provider  of  a  product  that  is  especially 
important to those who would suffer a great deal of financial hardship due to the death of a loved one, our entire business is focused on social responsibility 
and providing assistance to people when they may need it the most. As to our employees, as discussed elsewhere in this document we are committed to 
helping  build  a  diverse  and  well  rounded  employee  base  where  we  focus  on  a  stair  step  approach  where  we  work  toward  maintaining  equity,  foster 
inclusion which in turn ultimately leads to a more diverse group of people, thoughts and ideas. We believe that by serving our Middle Market consumers, 
engaging our diverse and multi-state workforce and ensuring we are offering products and services that help maintain financial security we make a large 
impact  from  a  social  responsibility  perspective.  We  closely  follow  ESG  activities,  proposed  laws,  rules  and  regulations  and  we  have  not  currently  seen 
impacts that would cause us to change or further enhance our risk factors as it relates to ESG. 

Regulation 

Our businesses are subject to a number of federal and state laws and regulations. These laws and regulations cover Fidelity Life operations as a life 
insurance  company  and  Efinancial’s  insurance  agency  operations.  Our  operations  are  subject  to  extensive  laws  and  governmental  regulations,  including 
administrative  determinations,  court  decisions  and  similar  constraints.  The  purpose  of  the  laws  and  regulations  affecting  our  operations  is  primarily  to 
protect our policyholders and not our shareholders. Many of the laws and regulations to which we are subject are regularly re-examined, and existing or 
future laws and regulations may become more restrictive or otherwise adversely affect our operations. State insurance laws regulate most aspects of our 
insurance  businesses,  and  we  are  regulated  by  the  insurance  departments  of  the  states  in  which  we  sell  insurance  policies.  The  National  Association  of 
Insurance  Commissioners  (“NAIC”)  assists  the  various  state  insurance  regulators  in  the  development,  review  and  implementation  of  a  wide  range  of 
financial and other regulations over the insurance industry. 

14

 
Insurance Regulation 

Both Fidelity Life and Efinancial are licensed to transact business in all states and jurisdictions in which they conduct an insurance business. Fidelity 
Life is an Illinois-domiciled life insurance company licensed to transact business in 48 states and the District of Columbia. Fidelity Life is not licensed to 
transact business in New York or Wyoming. Efinancial is an insurance agency domiciled in the State of Washington and is licensed in all 50 states and the 
District  of  Columbia.  State  insurance  laws  regulate  many  aspects  of  our  business.  Such  regulation  is  vested  primarily  in  state  agencies  having  broad
administrative  and  in  some  instances  discretionary  power  dealing  with  many  aspects  of  our  business,  which  may  include,  among  other  things,  required 
reserve liability levels, permitted classes of investments, transactions among affiliates, marketing practices, advertising, privacy, policy forms, reinsurance 
reserve  requirements,  acquisitions,  mergers,  and  capital  adequacy,  and  is  concerned  primarily  with  the  protection  of  policyholders  and  other  consumers 
rather than shareholders. We are subject to financial and market conduct examinations by insurance regulators from our domiciliary states and from other 
states in which we do business and are currently undergoing such a financial examination by the Illinois Department of Insurance. 

State laws and regulations governing the financial condition of insurers apply to Fidelity Life, including standards of solvency, risk-based capital 
requirements, types, quality and concentration of investments, establishment and maintenance of reserves, required methods of accounting, reinsurance and 
minimum capital and surplus requirements, and the business conduct of insurers, including sales and marketing practices, claim procedures and practices, 
and policy form content. In addition, state insurance laws require licensing of insurers and their agents. State insurance regulators have the power to grant, 
suspend and revoke licenses to transact business and to impose substantial fines and other penalties. 

Agent Licensing 

Efinancial (or its designated representative) is authorized to act as an insurance producer under company licenses or licenses held by its officers in 
all  50  states  and  the  District  of  Columbia.  In  each  jurisdiction  in  which  Efinancial  transacts  business,  it  is  generally  subject  to  regulation  regarding 
licensing, sales and marketing practices, premium collection and safekeeping, and other market conduct practices. Its business depends on the validity of, 
and continued good standing under, the licenses and approvals pursuant to which it operates, as well as compliance with pertinent regulations. We devote 
significant effort toward maintaining licenses for Efinancial and managing its operations and practices consistent with the diverse and complex regulatory 
environment in which we operate. 

Fidelity Life sells its insurance products through Efinancial and independent distributors. Efinancial employs insurance agents working in its call 
centers and also works with independent insurance agents. The states in which insurance agents operate require agents to obtain and maintain licenses to 
sell  insurance  products.  In  order  to  sell  insurance  products,  the  agents  must  be  licensed  by  their  resident  state  and  by  any  other  state  in  which  they  do 
business  and  must  comply  with  regulations  regarding  licensing,  sales  and  marketing  practices,  premium  collection  and  safeguarding,  and  other  market 
conduct practices. In addition, in most states, Fidelity Life must appoint the agents and agencies that sell our insurance products, and Efinancial and the 
agents that they work with must be appointed by all carriers for which they sell. 

Consistent with various federal and state legal requirements, we monitor our agents that sell for Fidelity Life and Efinancial, and we monitor the 
agencies  with  which  the  independent  distributors  and  independent  agents  work  in  order  to  understand  and  evaluate  the  agencies’  training  and  general 
supervision programs relevant to regulatory compliance. For Efinancial’s call center agents using telephone sales, we periodically record and monitor the 
sales calls in order to identify and correct potential regulatory compliance problems. 

Financial Review 

Fidelity Life is required to file detailed annual and quarterly financial reports with the insurance departments in the states in which we do business, 
and its business and accounts are subject to examination by such agencies at any time. These examinations generally are conducted under NAIC guidelines. 
Under  the  rules  of  these  jurisdictions,  insurance  companies  are  examined  periodically  (generally  every  three  to  five  years)  by  one  or  more  of  the 
supervisory agencies on behalf of the states in which they do business. 

Market Conduct Regulation 

The laws and regulations governing our insurance businesses include numerous provisions governing the marketplace activities of insurers, such as 
Fidelity  Life,  and  agencies,  such  as  Efinancial,  including  regulations  governing  the  form  and  content  of  disclosures  to  consumers,  advertising,  product 
replacement,  sales  and  underwriting  practices,  complaint  handling,  and  claims  handling.  State  insurance  regulators  enforce  compliance,  in  part,  through 
periodic market conduct examinations. 

Insurance Holding Company Regulation 

All states in which Fidelity Life conducts insurance business have enacted legislation that requires each insurance company in a holding company 

system to register with the insurance regulatory authority of its state of domicile and to furnish that regulatory authority 

15

 
financial  and  other  information  concerning  the  operations  of,  and  the  interrelationships  and  transactions  among,  companies  within  its  holding  company 
system  that  may  materially  affect  the  operations,  management  or  financial  condition  of  the  insurers  within  the  system.  These  laws  and  regulations  also 
regulate transactions between insurance companies and their parents and affiliates. Generally, these laws and regulations require that all transactions within 
a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer’s statutory surplus following any transaction with 
an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs. Statutory surplus is the excess of admitted assets 
over  statutory  liabilities.  For  certain  types  of  agreements  and  transactions  between  an  insurer  and  its  affiliates,  these  laws  and  regulations  require  prior 
notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer’s state of domicile. These laws and regulations also 
require the holding company system to file an annual report identifying certain risks (“enterprise risks”) that, if not remedied, are likely to have a material 
adverse effect upon the financial condition of the insurer or its holding company system as a whole. 

Dividend Limitations 

As a holding company with no significant business operations of its own, Vericity, Inc. depends on intercompany dividends or other distributions 
from its subsidiaries as the principal source of cash to meet its obligations. The ability of Fidelity Life to pay dividends to its corporate parent is limited 
under Illinois law. Such dividends may only be paid out of earned surplus (excluding unrealized capital gains), and no dividend may be paid that would 
reduce Fidelity Life’s statutory surplus to less than the amount required to be maintained by Illinois law for the types of business transacted by Fidelity 
Life.  All  intercompany  dividends  must  be  reported  to  the  Illinois  Department  of  Insurance  prior  to  payment.  In  addition,  Fidelity  Life  may  not  pay  an 
“extraordinary” dividend or distribution until 30 days after the Illinois Director of Insurance (“the Director”) has received sufficient notice of the intended 
payment and has not objected or has approved the payment within the 30-day period. An “extraordinary” dividend or distribution is defined under Illinois 
law as a dividend or distribution that, together with other dividends and distributions made within the preceding 12 months, exceeds the greater of: 

•

•

10% of the insurer’s statutory surplus as of the immediately prior year end; or 

the statutory basis net income of the insurer for the prior year. 

As a result of no shareholder dividends in 2022, Fidelity Life’s remaining ordinary dividend capacity on December 31, 2022 was $9.8 million. In 
connection with the approval of the Conversion by the Director, we agreed, for a period of  twenty-four months following the completion of the Conversion, 
to (i) seek the prior approval of the Illinois Department of Insurance for any declaration of an ordinary dividend by Fidelity Life, and (ii) either maintain
$20  million of the proceeds of the offering at Vericity, Inc. or use all or a portion of that $20 million to fund our operations.  To date we have not requested 
any such dividend and the 24 month prior approval for ordinary dividends expired in August of 2021. 

Efinancial is not subject to the above dividend restrictions that relate to Fidelity Life. 

Change of Control 

Illinois law requires advance approval by the Director of any direct or indirect change of control of an Illinois-domiciled insurer, such as Fidelity 
Life. In considering an application to acquire control of an insurer, the Director generally will consider such factors as experience, competence, and the 
financial strength of the applicant, the integrity of the applicant’s Board of Directors and officers, the acquirer’s plans for the management and operation of 
the  insurer,  and  any  anti-competitive  effects  that  may  result  from  the  acquisition.  Under  Illinois  law,  there  exists  a  presumption  of  “control”  when  an 
acquiring  party  acquires  10%  or  more  of  the  voting  securities  of  an  insurance  company  or  of  a  company  which  itself  controls  an  insurance  company. 
Therefore, any person acquiring, directly or indirectly, 10% or more of our common stock would need the prior approval of the Director, or a determination 
from the Director that “control” has not been acquired. Under Section 59.1(6)(i) of the Illinois Insurance Code, no person or a group of persons acting in 
concert (other than the Standby Purchaser in the Company’s IPO), may acquire, directly or indirectly, more than 5% of the capital stock of Vericity, Inc. for 
a period of five years from the effective date of the Conversion without the approval of the Director. 

In addition, a person seeking to acquire, directly or indirectly, control of an insurance company is required in some states to make filings prior to 
completing an acquisition if the acquirer and the target insurance company and their affiliates have sufficiently large market shares in particular lines of 
insurance in those states. Approval of an acquisition may not be required in these states, but the state insurance departments could take action to impose 
conditions on an acquisition that could delay or prevent its consummation. 

Policy and Contract Reserve Sufficiency 

Fidelity  Life  is  required  under  Illinois  law  to  conduct  annual  analyses  of  the  sufficiency  of  its  life  insurance  and  annuity  statutory  reserves.  In 
addition, other states in which Fidelity Life is licensed may have certain reserve requirements that differ from those of Illinois. In each case, a qualified 
actuary must submit an opinion each year that states that the aggregate statutory reserves, when considered in light of the assets held with respect to such 
reserves, make good and sufficient provision for the associated contractual 

16

 
obligations and related expenses of the insurer. If such an opinion cannot be provided, the affected insurer must set up additional reserves by moving funds 
from surplus. Fidelity Life submitted these opinions without qualification as of December 31, 2022 to applicable insurance regulatory authorities. 

Risk-Based Capital (RBC) Requirements 

The NAIC has established a standard for assessing the solvency of insurance companies using a formula for determining each insurer’s RBC. The 
RBC  model  act  provides  that  life  insurance  companies  must  submit  an  annual  RBC  report  to  state  regulators  reporting  their  RBC  based  upon  four 
categories of risk: asset risk, insurance risk, interest rate risk and business risk. For each category, the capital requirement is determined by applying factors 
to various asset, premium and reserve items, with the factor being higher for those items with greater underlying risk and lower for less risky items. The 
formula is intended to be used by insurance regulators as an early warning tool to identify possible weakly capitalized companies for purposes of initiating 
further regulatory action. Companies that do not maintain total adjusted risk-based capital in excess of 200% of the company’s authorized control level 
RBC may be required to take specific actions at the direction of state insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2022 was 
well in excess of 200% of its authorized control level. See “Management’s Discussion and Analysis of Financial Condition and Results of Operation—
Risk-Based Capital.” 

NAIC Ratios 

The  NAIC  is  a  voluntary  association  of  state  insurance  commissioners  formed  to  discuss  issues  and  formulate  policy  with  respect  to  regulation, 
reporting and accounting of insurance companies. Although the NAIC has no legislative authority and insurance companies are at all times subject to the 
laws of their respective domiciliary states, and to a lesser extent, other states in which they conduct business, the NAIC is influential in determining the 
form in which such laws are enacted. Model insurance laws, regulations and guidelines have been promulgated by the NAIC as minimum standards by 
which state regulatory systems and regulations are measured. 

The NAIC also has established a set of 12 financial ratios to assess the financial strength of insurance companies. The key financial ratios of the 
NAIC’s Insurance Regulatory Information System, or IRIS, which were developed to assist insurance departments in overseeing the financial condition of 
insurance companies, are reviewed by experienced financial examiners of the NAIC and state insurance departments to select those companies that merit 
highest priority in the allocation of the regulators’ resources. IRIS identifies these key financial ratios and specifies a range of “unusual values” for each 
ratio.  The  NAIC  suggests  that  insurance  companies  that  fall  outside  the  “usual”  range  in  four  or  more  financial  ratios  are  those  most  likely  to  require 
analysis by state regulators. However, according to the NAIC, it may not be unusual for a financially sound company to have several ratios outside the 
“usual” range. For the year ended December 31, 2022, Fidelity Life was within the “usual” range for all ratios. 

Statutory Accounting Principles (SAP) 

SAP is a basis of accounting developed by U.S. insurance regulators to monitor and regulate the solvency of insurance companies. In developing 
SAP, insurance regulators were primarily concerned with evaluating an insurer’s ability to pay all its current and future obligations to policyholders. As a 
result, statutory accounting focuses on conservatively valuing the assets and liabilities of insurers, generally in accordance with standards specified by the 
insurer’s domiciliary jurisdiction. Uniform statutory accounting practices are established by the NAIC and generally adopted by regulators in the various 
U.S. jurisdictions. These accounting principles differ somewhat from GAAP, which are designed to measure a business on a going-concern basis. GAAP 
gives consideration to matching of revenue and expenses and, as a result, certain insurer expenses are capitalized when incurred and then amortized over 
the life of the associated policies. The valuation of assets and liabilities under GAAP is based in part upon best estimate assumptions made by the insurer. 
Shareholders’ equity under GAAP represents both amounts currently available and amounts expected to emerge over the life of the business. As a result, 
the values for assets, liabilities and equity reflected in financial statements prepared in accordance with GAAP may be different from those reflected in 
financial statements prepared under SAP. 

State insurance laws and regulations require Fidelity Life to file with state insurance departments publicly available quarterly and annual financial 
statements, prepared in accordance with statutory guidelines that generally follow NAIC uniform standards. State insurance laws require that the annual 
statutory financial statements be audited by an independent public accountant and that the audited statements be filed with the insurance departments in 
states where the insurer transacts business. 

State Insurance Guaranty Funds Laws 

In most states, there is a requirement that life insurers doing business within the state participate in a guaranty association, which is organized to pay 
contractual  benefits  owed  pursuant  to  insurance  policies  issued  by  impaired,  insolvent  or  failed  insurers.  These  associations  levy  assessments,  up  to 
prescribed limits, on all member insurers in a particular state on the basis of the proportionate share 

17

 
of the written premium in the state by member insurers in the lines of business in which the impaired, insolvent or failed insurer is engaged. Some states 
permit member insurers to recover such paid assessments through full or partial premium tax offsets. 

Life insurance company insolvencies or failures may result in additional guaranty association assessments against Fidelity Life in the future. At this 
time, we are not aware of any material liabilities for guaranty fund assessments that apply to Fidelity Life with respect to impaired or insolvent insurers that 
are currently subject to insolvency proceedings. 

Regulation of Investments 

Fidelity Life is subject to state laws and regulations that require diversification of its investment portfolios and limit the amount of investments in 
certain  asset  categories,  such  as  below-investment  grade  fixed-income  securities,  equity  real  estate,  mortgages,  other  equity  investments,  foreign 
investments and derivatives. Failure to comply with these laws and regulations would cause investments exceeding regulatory limitations to be treated as 
non-admitted assets for purposes of measuring statutory surplus, and, in most instances, require divestiture. 

Federal and State Legislative and Regulatory Changes 

From time to time, various regulatory and legislative changes have been proposed for the insurance industry. Among the proposals that have in the 
past  been  or  are  at  present  being  considered  are  the  possible  introduction  of  federal  regulation  in  addition  to,  or  in  lieu  of,  the  current  system  of  state 
regulation of insurers and proposals in various state legislatures (some of which proposals have been enacted) to conform portions of their insurance laws 
and regulations to various model acts adopted by the NAIC. We are unable to predict whether any of these proposed laws and regulations will be adopted, 
the form in which any such laws and regulations would be adopted or the effect, if any, these developments would have on our business, financial condition 
and results of operations. 

Other Laws and Regulations 

USA Patriot Act and Similar Regulations 

The  USA  Patriot  Act  of  2001,  enacted  in  response  to  the  terrorist  attacks  on  September  11,  2001,  contains  anti-money  laundering  and  financial 
transparency laws and mandates the implementation of various regulations applicable to broker-dealers and other financial services companies, including 
insurance  companies.  The  Patriot  Act  seeks  to  promote  cooperation  among  financial  institutions,  regulators  and  law  enforcement  entities  in  identifying 
parties that may be involved in terrorism or money laundering. The increased obligations of financial institutions to identify their customers, watch for and 
report  suspicious  transactions,  respond  to  requests  for  information  by  regulatory  authorities  and  law  enforcement  agencies,  and  share  information  with 
other financial institutions, require the implementation and maintenance of internal practices, procedures and controls. 

Privacy of Consumer Information 

U.S. federal and state laws and regulations require financial institutions, including insurance companies, to protect the security and confidentiality of 
consumer  financial  information  and  to  notify  consumers  about  their  policies  and  practices  relating  to  their  collection  and  disclosure  of  consumer 
information and their policies relating to protecting the security and confidentiality of that information. Similarly, federal and state laws and regulations 
also  govern  the  disclosure  and  security  of  consumer  health  information.  In  particular,  regulations  promulgated  by  the  U.S.  Department  of  Health  and 
Human Services regulate the disclosure and use of protected health information by health insurers and others (including life insurers), the physical and 
procedural safeguards employed to protect the security of that information and the electronic transmission of such information. 

Telephone and Email Solicitation Sales Regulations 

The United States Congress, the Federal Communications Commission and various states have promulgated and enacted rules and laws that govern 
personal  privacy,  telephone  and  email  solicitations  and  data  privacy.  There  are  numerous  state  statutes  and  regulations  governing  phone  and  email 
solicitation activities that apply or may apply to us. For example, some states place restrictions on the methods and timing of telephone solicitation calls 
and require that certain mandatory disclosures be made during the course of a call. We specifically train our retail call center sales agents to handle calls in 
an approved manner, and such compliance training is costly and time consuming. Federal and state “Do Not Call” regulations must be followed for us to 
engage in telephone sales activities. In addition, the Federal Trade Commission has promulgated rules in response to the CAN-SPAM Act of 2003 that 
regulates the use of electronic mail in commercial contexts. This regulation applies to all electronic mail for which the primary purpose is the commercial 
advertisement or promotion of a commercial product or service. 

18

 
Federal Income Taxation 

The U.S. Congress and state and local governments consider from time-to-time legislation that could increase or change the manner of taxing the 
products Fidelity Life sells and of calculating the amount of taxes paid by life insurance companies or other corporations, including Fidelity Life. To the 
extent that any such legislation is enacted in the future, we could be adversely affected. 

Item 1A. Risk Factors.

In addition to the risks delineated throughout Item 1, the outbreak of the novel coronavirus (“COVID-19”) in many countries continues to adversely 
impact global commercial activity and has contributed to significant volatility in financial markets. The measures governments worldwide have enacted to 
combat the pandemic have resulted in disruptions in global and local supply chains and have led to adverse impacts on economic and market conditions as 
well  as  increases  in  unemployment.  The  severity  of  COVID-19  and  duration  of  government  containment  actions  have  impacted  both  employees  and 
customers  of  the  Company  and  presented  material  uncertainty  and  risk  with  respect  to  the  Company’s  performance,  liquidity,  results  of  operations,  and 
financial condition. 

The stress and disruption placed on the global economy and financial markets from the outbreak of COVID-19 may continue to have near and long-
term  negative  effects  on  investment  valuations,  returns,  and  credit  allowance  exposure.  The  Company  will  continue  to  closely  monitor  the  situation, 
including  potential  negative  impacts  on  sales  of  new  policies  and  mortality;  however,  due  to  the  highly  uncertain  nature  of  these  conditions,  it  is  not 
possible to reliably estimate the length and severity of COVID-19 or its impact to the Company’s operations, but the effect could be material.

Item 1B. Unresolved Staff Comments. 

None

Item 2. Properties. 

We operate from three locations that are leased from unaffiliated parties. Vericity, Inc. and Fidelity Life are headquartered in Des Plaines, Illinois at 
1350 E. Touhy Avenue, Suite 205W. Efinancial is headquartered in Bellevue, Washington at 1203 114th Avenue, Southeast. Efinancial has a call center in 
Des Plaines, Bellevue and Tempe, Arizona. In total, the three locations can house in excess of 200 employees. During the COVID pandemic we began 
transitioning  most  employee  roles  to  remote  capable  roles.  Today  we  operate  as  a  remote  first  workforce  and  our  locations  supplement  those  remote 
capabilities to provide hybrid work location alternatives for our employees. 

Item 3. Legal Proceedings. 

We are, from time to time, involved in various legal proceedings in the ordinary course of business. These matters often raise difficult and complicated 
factual and legal issues and are subject to many uncertainties and complexities, including but not limited to the underlying facts of each matter; novel legal 
issues; differences or developments in applicable laws and judicial interpretations; class certification issues; judges reconsidering prior rulings; the length 
of time before many of these matters might be resolved by settlement, through litigation, or otherwise.

The outcome of these matters may be affected by many factors included but not limited to decisions, verdicts, and settlements in other individual and 
class action lawsuits that involve the Company, other insurers, or other entities and/or by other legal, governmental, and regulatory actions that involve the 
Company, other insurers, or other entities. 

While it is not possible to forecast the outcome of such legal proceedings, in light of known facts, current issues under consideration via motions to dismiss 
or  otherwise,  existing  insurance,  reinsurance,  and  established  reserves,  we  believe  that  there  is  no  individual  or  class  action  case  pending  against  the 
Company that is currently likely to have a material adverse effect on our financial condition or results of operations.

Item 4. Mine Safety Disclosures.

Non-Applicable 

19

 
 
 
PART II

Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities. 

Our common stock is listed on the NASDAQ Capital Market under the symbol “VERY.” 

On November 6, 2019, the Company announced that its Board of Directors had declared a special one-time cash distribution of $6.25 per share to 
common shareholders of record on November 21, 2019, that was paid on December 6,   2019. The cash distribution totaled approximately $93 million. The 
cash distribution was declared after the completion of a capital needs assessment undertaken by Vericity, Inc.  management at the direction of the Board of 
Directors, following the closing of the Company’s IPO. 

Since we are a holding company, our ability to pay cash dividends depends in large measure on our subsidiaries' ability to make distributions of cash 
or  property  to  us.  Illinois  insurance  laws  restrict  the  amount  of  distributions  Fidelity  Life  can  pay  to  us  without  the  approval  of  the  Director.  See 
Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  and  Note  9  to  our  audited  consolidated  financial  statements, 
which are incorporated by reference in this Item 5. In connection with the approval of the Conversion by the Director, we agreed, for a period of  twenty-
four months following the completion of the Conversion, to (i) seek the prior approval of the Illinois Department of Insurance for any declaration of an 
ordinary dividend by Fidelity Life, and (ii) either maintain $20  million of the proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million 
to fund our operations.  While this time period has now expired, Fidelity Life did not request approval or declare a dividend during that time period. 

As of March 28, 2023, the Company had 905 shareholders of record of common stock. 

Use of IPO Proceeds

The Company completed its IPO on August 7, 2019, pursuant to a Form S-1 declared effective by the U.S Securities and Exchange Commission 
(SEC) on June 20, 2019 (File No. 333-231952). Below are further details of the use of the IPO proceeds: Vericity, Inc. registered the sale of a maximum of 
20,125,000 shares, of which 14,875,000 were sold in the IPO. Raymond James served as managing underwriter in the IPO.

•

•

•

•

•

•

The amount registered and the aggregate price of the offering amount was 20,125,000 and $201,250,000, respectively, and the amount sold 
and the aggregate price of the offering amount was 14,875,000 and $148,750,000, respectively.

The common stock was registered pursuant to the Form S-1 described above.

The total offering expenses incurred in connection with the IPO were $15.9 million, including $4.0 million paid to the underwriters. Offering 
expenses of $11.9 million were comprised of $5.9 million in legal fees and expenses, $2.6 million of actuarial fees and expenses, $1.8 million 
of printing and mailing, and $1.6 million of accounting fees and expenses.

The net offering proceeds to Vericity, Inc. after deducting total offering expenses and the special one-time distribution was $39.8 million. 

Vericity,  Inc.  used  and  continues  to  use  the  proceeds  for  general  corporate  purposes,  including  paying  holding  company  expenses  and  the 
special one-time distribution to stockholders referenced in “Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters 
and Issuer Purchases of Equity Securities” in the Form 10-K for the year ended December 31, 2019.

Additionally, pursuant to an agreement with the Illinois Department of Insurance, at least $20 million of the proceeds of the offering will be 
used to fund the operations of Vericity, Inc.’s various subsidiaries. This terms of this agreement were met and funds were used consistent with 
this agreement. 

Item 6. Selected Financial Data. 

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-
K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required 
by Item 301 of Regulation S-K.

20

 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

Forward-Looking Statements 

This Form 10-K contains “forward-looking” statements that are intended to enhance the reader’s ability to assess our future financial and business 
performance.  Forward-looking  statements  include,  but  are  not  limited  to,  statements  that  represent  our  beliefs  concerning  future  operations,  strategies, 
financial  results  or  other  developments,  and  contain  words  and  phrases  such  as  “may,”  “expects,”  “should,”  “believes,”  “anticipates,”  “estimates,” 
“intends” or similar expressions. In addition, statements that refer to our future financial performance, anticipated growth and trends in our business and in 
our industry and other characterizations of future events or circumstances are forward-looking statements. Because these forward-looking statements are 
based on estimates and assumptions that are subject to significant business, economic and competitive uncertainties, many of which are beyond our control 
or are subject to change, actual results could be materially different.

Consequently, such forward-looking statements should be regarded solely as our current plans, estimates and beliefs with respect to, among other 
things, future events and financial performance. Except as required under the federal securities laws, we do not intend, and do not undertake, any obligation 
to update any forward-looking statements to reflect future events or circumstances after the date of such statements.

The forward-looking statements include, among other things, those items listed below:

•

•

•

•

•

•

•

•

•

•

•

•

•

future  economic  conditions  in  the  markets  in  which  we  compete  that  could  be  less  favorable  than  expected  and  could  have  impacts  on 
demand for our products and services;

our ability to grow and develop our Agency business through expansion of retail call centers, online sales, wholesale operations and other 
areas of opportunity;

our ability to grow and develop our insurance business and successfully develop and market new products;

our ability to enter new markets successfully and capitalize on growth opportunities either through acquisitions or organically;

financial market conditions, including, but not limited to, changes in interest rates and the level and trends of stock market prices causing a 
reduction of net investment income or investment losses and reduction in the value of our investment portfolios;

increased  competition  in  our  businesses,  including  the  potential  impacts  of  aggressive  price  competition  by  other  insurance  companies, 
payment  of  higher  commissions  to  agents  that  could  affect  demand  for  our  insurance  products  and  impact  the  ability  to  grow  and  retain 
agents  in  our  Agency  Segment  and  the  entry  of  new  competitors  and  the  development  of  new  products  by  new  or  existing  competitors, 
resulting in a reduction in the demand for our products and services;

the effect of legislative, judicial, economic, demographic and regulatory events in the jurisdictions where we do business;

the effect of challenges to our patents and other intellectual property;

costs, availability and collectability of reinsurance;

the potential impact on our reported net income that could result from the adoption of future accounting standards issued by the Financial 
Accounting Standards Board or other standard-setting bodies;

the  inability  to  maintain  or  grow  our  strategic  partnerships  or  our  inability  to  realize  the  expected  benefits  from  our  relationship  with  the 
Standby Purchaser;

the inability to manage future growth and integration of our operations; and

changes in industry trends and financial strength ratings assigned by nationally recognized statistical rating organizations.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements 
and accompanying notes included in Item 8 of this Form 10-K. Some of the information contained in this discussion and analysis and set forth elsewhere in 
this  Form  10-K  constitutes  forward  looking  information  that  involves  risks  and  uncertainties.  You  should  review  “Forward  Looking  Statements”  for  a 
discussion of important factors that could cause actual results to differ materially from the results described, or implied by, the forward-looking statements 
contained herein. 

21

 
Overview 

We  provide  life  insurance  protection  targeted  to  the  middle  American  market.  We  believe  there  is  a  substantial  unmet  need  for  life  insurance, 
particularly among domestic households with annual incomes of between $50,000 and $125,000, a market we refer to as our target Middle Market. We 
differentiate our product and service offerings through innovative product design and sales processes, with an emphasis on rapidly issued products that are 
not medically underwritten at the time of sale. 

We conduct our business through our two operating subsidiaries, Fidelity Life, an Illinois-domiciled life insurance company, and Efinancial, a call 
center-based  insurance  agency.  Efinancial  sells  Fidelity  Life  products  through  its  own  call  center  distribution  platform,  independent  agents  and  other 
marketing organizations. Efinancial, in addition to offering Fidelity Life products, sells insurance products of unaffiliated carriers. We report our operating 
results in three segments: Agency, Insurance and Corporate. 

COVID-19

 The stress and disruption placed on the global economy and financial markets from the outbreak of COVID-19 may continue to have near and long-
term  negative  effects  on  investment  valuations,  returns,  and  credit  allowance  exposure.  The  Company  will  continue  to  closely  monitor  the  situation, 
including  potential  negative  impacts  on  sales  of  new  policies  and  mortality;  however,  due  to  the  highly  uncertain  nature  of  these  conditions,  it  is  not 
possible to reliably estimate the length and severity of COVID-19 or its impact to the Company’s operations, but the effect could be material.

Russia and Ukraine War

 The Company believes the war in Ukraine does not have a material impact on the condensed consolidated financial statements of the Company at 

December 31, 2022.

National Service Group of AmeriLife, LLC

In  the  second  quarter  2020,  Fidelity  Life  entered  into  a  General  Agent’s  agreement  with  an  unaffiliated  third  party,  National  Service  Group  of 
AmeriLife, LLC (“AmeriLife”). The President of this entity, Scott Perry also sits on the Company’s Board of Directors. This agreement provides Fidelity 
Life access to AmeriLife distribution channels, its commission systems and assists in streamlining administrative processes related to commissions. This 
agreement  also  allows  Efinancial  to  operate  as  a  sub-agent  to  AmeriLife.  On  May  15,  2020,  the  Company  began  selling  products  using  this  new 
distribution  arrangement.  Due  to  the  large  amount  of  the  Company’s  insurance  policies  now  being  sold  through  AmeriLife,  dissolution  of  this  agency 
arrangement  could  have  a  material  impact  on  the  Company’s  financial  statements.  The  Company  has  additional  arrangements  with  AmeriLife  wherein
Efinancial’s sub- agents may sell third party products through AmeriLife. To date it is not believed that any of these arrangements will exceed the related 
party thresholds described in 17 CFR § 229.404. Should these or other arrangements change or exceed the aforementioned threshold, after review by the 
CFO and General Counsel, the Company’s Chairman will be advised and written sign-off will be required from the Chairman. 

Agency Segment 

This segment primarily consists of the operations of Efinancial. Efinancial is a physical call center and remote employee based insurance agency 
that markets life insurance for Fidelity Life and unaffiliated insurance companies. Efinancial’s primary operations are conducted through employee agents 
from three call center locations, which we refer to as our retail channel. In addition, Efinancial operates as a wholesale agency, assisting independent agents 
that desire to work for the carriers that Efinancial represents, which we refer to as our wholesale channel. Efinancial also generates insurance lead sales 
revenue through its eCoverage web presence. For the years ended December 31, 2022 and December 31, 2021, our Agency Segment revenue earned 86% 
and 85% through the retail channel, 5% and 3% through the wholesale channel, and 9% and 12% through insurance lead sales revenue, respectively. 

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s 
employee agents utilize insurance sales leads to contact or be contacted by potential customers and then work with the customers to complete the sales 
process,  which  can  occur  during  the  initial  contact  or  within  24  to  48  hours  for  non-medically  underwritten  policies.  In  our  wholesale  channel,  we 
subcontract  with  our  independent  agents  who  sell  through  Efinancial’s  contracts  with  its  unaffiliated  insurance  carriers.  In  consideration  for  using  our 
carrier contracts and services, we receive a portion of the commission earned by the independent agent from the carrier. 

Agency Segment expenses consist of marketing costs to acquire potential customers, salary and bonuses paid to our employee agents, salary and 
other costs of employees involved in managing the underwriting process for our insurance applications, sales management, agent licensing, training and 
compliance costs. Other Agency Segment expenses include costs associated with financial 

22

 
 
 
  
 
and  administrative  employees,  facilities  rent,  and  information  technology.  After  payroll,  the  most  significant  Agency  Segment  expense  is  the  cost  of 
acquiring leads. We are able to partially offset our sales leads expense through advertising revenues from individuals who click on specific advertisements 
while viewing one of our web pages, and through the resale of leads that are not well suited for our call center. For years ended December 31, 2022 and 
December 31, 2021, these offsetting revenues were $4.5 million and $6.3 million, respectively, which reduced our total agency expenses by approximately 
8%  and  11%,  respectively.  Our  Agency  Segment  recognizes  income  (loss)  to  the  extent  that  commissions  and  other  revenue  exceed  (are  less  than)  our 
marketing and overhead costs for the period. 

Insurance Segment 

This  segment  consists  of  the  operations  of  Fidelity  Life.  Fidelity  Life  underwrites  primarily  term  life  insurance  through  Efinancial  and  a  diverse 
group  of  independent  insurance  distributors.  Fidelity  Life  specializes  in  life  insurance  products  that  can  be  issued  immediately  or  within  a  short  period 
following a sales call, using non-medical underwriting at the time of policy issuance. 

Fidelity Life engages in the following business lines:

Core Life - Our Core Life insurance business is the primary business of the Insurance Segment. Core Life represents a significant portion of the 
insurance business written by Fidelity Life since it resumed independent operations in 2005. Our Core Life business consists of in force policies that are
considered to be of high strategic importance to Fidelity Life. 

Non   Core  Life  -  Our  Non Core  Life  business  consists  of:  products  that  are  currently  being  marketed  but  are  not  deemed  to  be  of  high  strategic 
importance  to  the  Company  in force  policies  from  product  lines  introduced  since  Fidelity  Life  resumed  independent  operations  in  2005,  but  were 
subsequently discontinued and an older annuity block of business that was not included in the Closed Block. 

Closed  Block  -  Our  Closed  Block  represents  all  in force  participating  insurance  policies  of  Fidelity  Life.  The  Closed  Block  was  established  in 
connection with our 2007 reorganization into a mutual holding company structure and represents all in-force participating insurance policies of Fidelity 
Life. Annuities and assumed life represent (i) our assumed life business, which consists of policies primarily written in the 1980s and early 1990s; (ii) our 
direct annuity contracts, which consist of approximately 77 structured settlement contracts that remain from a group of contracts entered into in the late 
1980s; and (iii) our assumed annuities, which consist of contract-holder deposits assumed from a former affiliate under two coinsurance treaties entered 
into in 1991 and 1992. The 2019 demutualization of Members Mutual had no impact on how the Closed Block is structured. 

  We  have  not  accepted  new  policies  in  these  legacy  lines  since  2006  or  prior,  and  these  lines  are  considered  to  be  in  “run-off”  with  a  declining 
number of policies in-force each period. We recognize income on the Closed Block, and annuities and assumed life to the extent that premium revenues and 
net investment income exceed the benefit expenses and operating expenses (including paid and accrued policyholder dividends) of these lines of business. 
On the two annuity lines, we recognize income (loss) to the extent that our net investment income earned exceeds (are less than) benefit expenses (direct 
annuities) and amounts credited on policy deposits (assumed annuities) and operating expenses of the two lines. 

Annuities  and  Assumed  Life  -  We  have  assumed  reinsurance  commitments  with  respect  to  annuity  contract-holder  deposits  and  a  block  of  life 
insurance contracts that were ceded by former affiliates of Fidelity Life. On March 29, 2019, one of these former affiliates recaptured the majority of the 
assumed block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and 
assumed  life  deposits  are  now  largely  in  runoff,  with  only  minor  amounts  of  new  deposits  each  year.  There  are  minimal  remaining  surrender  charges 
associated with the assumed annuity contracts. 

23

 
Our Insurance Segment revenues consist of net insurance premiums, net investment income, and net gains (losses) on investments. Our distributors 
consist of the independent insurance agencies and Efinancial that we contract with to sell our insurance products to the customers (policyholders) who buy 
our insurance policies. We recognize premium revenue from our policyholders. We purchase reinsurance coverage to help manage the risk on our insurance 
policies by paying, or ceding, a portion of the policyholder premiums to the reinsurance companies. Our net insurance premiums reflect amounts collected 
from  policyholders,  plus  premiums  assumed  under  reinsurance  agreements  less  premiums  ceded  to  reinsurance  companies.  Net  investment  income 
represents primarily interest income earned on fixed maturity securities that we purchase with cash flows from our premium revenues. We also realize gains 
and  losses  on  sales  of  investment  securities.  These  investments  support  our  liability  for  policy  reserves  and  provide  the  capital  required  to  operate  our 
insurance  business.  Capital  requirements  are  primarily  established  by  regulatory  authorities.  See  “Note  2—Investments”  and  “Business—Risk-Based 
Capital (RBC) Requirements.” 

Insurance  Segment  expenses  consist  of  benefits  paid  to  policyholders  or  their  beneficiaries  under  life  insurance  policies.  Benefit  expenses  also 
include additions to the reserve for future policyholder benefits to recognize our estimated future obligations under the policies. Benefit expenses are shown
net  of  amounts  ceded  under  our  reinsurance  contracts.  Our  Insurance  Segment  also  incurs  policy  acquisition  costs  that  consist  of  commissions  paid  to 
agents, policy underwriting and issue costs and variable sales costs. A portion of these policy acquisition costs are deferred and expensed over the life of 
the insurance policies acquired during the period. In addition to policy acquisition costs, we incur expenses that vary based on the number of contracts that 
we have in-force, or variable policy administrative costs. These variable costs consist of expenses paid to third-party administrators based on rates for each 
policy administered. As the number of in-force policies increases, these expenses will increase. Conversely, when the number of in-force policies declines, 
variable policy expenses decline. Our insurance operations also incur overhead costs for functional and administrative staff to support insurance operations, 
financial reporting and information technology. We recognize income (loss) on insurance operations to the extent that premium revenues, net investment 
income and investment gains (losses) exceed (are less than) benefit expenses and general operating expenses for the period. 

Corporate & Other Segment 

The results of this segment consist of net investment income and net gains (losses) on investments earned on invested assets. We also include certain 
corporate expenses that are not allocated to our other segments, including expenses of Vericity, Inc., Board of Director's expenses, allocation of executive 
management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal controls. Our Corporate & 
Other Segment recognizes income (loss) to the extent that net investment income and net gains (losses) on investments exceed (are less than) corporate 
expenses. 

Included in the Corporate & Other Segment is the elimination of intercompany transactions which primarily consists of the sales by our Agency 
Segment of life products of our Insurance Segment. The eliminations represent the amounts required to eliminate the intercompany transactions as recorded 
in our segment results, and in particular, to eliminate any intersegment profits resulting from such transactions. Our segment results follow the accounting 
principles  and  methods  applicable  to  each  segment  as  if  the  intercompany  transactions  were  with  unaffiliated  organizations:.  See  "Corporate  &  Other  " 
segment results included in this Management Discussion & Analysis for further discussion. 

Factors Affecting Our Results 

Strategic Goals and Financial Impact of Sales of Policies Produced by Efinancial 

Using Efinancial as both a direct writing and sub-agent of AmeriLife we have full vertical integration for the sale and issuance of life insurance 
policies and are able to gather end-to-end consumer data, extending from tracking data to analyzing the characteristics of leads that generate successful 
marketing efforts to the associated underwriting and claims experience. Since we acquired Efinancial in 2009, we have made significant investments in the 
development of our controlled distribution strategy for reaching our target market. By converting data we generate through our distribution platform into 
actionable insight using statistical analysis, we will seek to be more efficient in our acquisition and use of leads, improve our call center placement ratios 
and  strive  to  achieve  overall  profitability.  However,  the  investments  made  in  pursuit  of  this  strategy,  among  other  factors,  have  adversely  affected  our 
historical results of operations. Additionally, while unlikely, changes in the relationship between Efinancial and Amerilfe could also negatively impact our 
financial condition and results of operations. 

Accuracy of Our Pricing Assumptions 

In order for our insurance operations to be profitable, we must achieve product experience consistent with our pricing assumptions. We price our 
products using a number of assumptions that are designed to support the desired level of profitability. Our operating results will be affected by variances 
between our pricing assumptions and our actual experience. The key pricing assumptions made are: 

•

Investment Returns. We earn income on the investments held to support reserves and capital requirements. The amount of net investment 
income that we recognize will vary depending on the amount of invested assets that we own, the types of 

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investments we own, the interest rates earned and amount of dividends received on our investments. If the actual amount of net investment 
income earned is less than projected, our products may not generate the desired level of profitability. 

Persistency  Experience.  Many  of  the  non-medically  underwritten  products  that  we  issue  have  a  limited  amount  of  insurance  industry 
information  to  use  in  developing  policy  lapse  rates.  We  are  developing  our  own  historical  experience  as  to  expected  lapse  rates  for  these 
products  and  reflect  our  emerging  experience  in  our  pricing.  If  actual  policy  lapse  rates  exceed  the  lapse  rates  assumed  in  pricing  our 
products, we may receive lower premium revenues and may not receive enough premium to cover all of our acquisition costs for the policy. 

Mortality Experience. We use our historical experience combined with experience projections from our reinsurance partners to develop our 
assumptions for the level, frequency and pattern of future claims experience. In our Insurance Segment, we principally issue non-medically 
underwritten products through underwriting processes that generally have limited recent company and industry experience; therefore, their 
performance may be less reliable and subject to greater variance than products underwritten through processes with more established industry 
experience. 

Operating  Expenses.  Our  level  of  operating  expenses  affects  our  reported  net  income  (loss).  Our  general  operating  expenses  include 
expenses that vary based on the growth in our revenues and expenses that are fixed regardless of revenue growth. As discussed above, we 
have experienced operating losses principally because our operating expenses and corporate overhead exceed our revenues, and our inability 
to defer a majority of our commission expense on policies produced by our affiliated agency, Efinancial. 

Efinancial Commission Financing 

In  instances  where  Efinancial  has  agreed  to  accept  the  receipt  of  levelized  commissions  on  the  successful  placement  of  an  insurance  policy. 
Efinancial has entered into a commission financing arrangement with Hannover Life. Under this arrangement, Efinancial receives an upfront commission 
from Hannover Life and agrees to pay a levelized commission back to Hannover Life over the period the policy stays in-force and premiums are received. 
On March 31, 2022, Efinancial entered into a new commission financing arrangement and is taking new advances on this financing arrangement on policies
placed on or after January 1, 2022. Efinancial’s ability to receive advances under this arrangement will terminate when the aggregate amount advanced 
including prior commission financing arrangements equals or exceeds $36.0 million. 

Critical Accounting Policies 

The accounting policies discussed in this section are those that we consider to be the most critical to an understanding of our consolidated financial 
statements, and include valuation of fixed maturity securities, other-than-temporary impairments on available-for-sale securities, mortgage loans, deferred 
policy acquisition costs (DAC), future policy benefit reserves and income taxes. Our significant policies are described in Note 1—Basis of Presentation and 
Summary  of  Significant  Accounting  Policies  to  our  consolidated  financial  statements  included  elsewhere  in  this  Form  10-K.  The  preparation  of  the 
consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  use  judgment  in  making  estimates  and  assumptions  that  affect 
reported amounts of assets, liabilities, revenues, expenses and related disclosures. We regularly evaluate our estimates and judgments based on historical 
experience, market indicators and other relevant factors and circumstances. Actual results may differ from these estimates under different assumptions or 
conditions and may affect our financial position and results of operations. 

Valuation of Fixed Maturity Securities 

Our  fixed  maturity  securities  are  classified  as  “available-for-sale”  securities,  which  are  carried  at  fair  value  on  the  balance  sheet.  Fair  value 
represents the price that would be received to sell an asset in an orderly transaction between market participants on the measurement date. For investments 
that  are  not  actively  traded,  the  determination  of  fair  value  requires  us  to  make  a  significant  number  of  assumptions  and  judgments.  Fair  value 
determinations  include  consideration  of  both  observable  and  unobservable  inputs.  Observable  inputs  reflect  market  data  obtained  from  independent 
sources, while unobservable inputs reflect our view of market assumptions in the absence of observable market information. Security pricing is applied 
using a hierarchy approach. 

Level 1—Unadjusted quoted prices for identical assets in active markets the Company can access. 

Level 2—This level includes fixed maturity securities priced principally by independent pricing services using observable inputs other than Level 1 
prices, such as quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in inactive markets; and 
model-derived valuations for which all significant inputs are observable market data. Level 2 instruments include most corporate debt securities and 
U.S. government and agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by 
observable market data. 

Level 3—Fair values are derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include 
less liquid securities for which significant inputs are unobservable in the market, such as structured securities 

25

 
with complex features that require significant management assumptions or estimation in the fair value measurement. Level 3 hierarchy requires the 
use of observable market data when available. 

At December 31, 2022 and December 31, 2021, the estimated fair value of our fixed maturity securities by fair value hierarchy was as follows: 

Fair Value of Investments at December 31, 2022
(dollars in thousands)

Level 1

Level 2

Level 3

Total Fair
Value

$

2,847    
1 % 

$

264,726    
89 % 

$

30,565    
10 % 

$

298,138  

100 %

Level 1 securities include principally exchange traded funds that are valued based on quoted market prices for identical assets. 

All of the fair values of our fixed maturity within Level 2 are based on prices obtained from independent pricing services. All of our prices for each 
security  are  generally  sourced  from  multiple  pricing  vendors,  and  a  vendor  hierarchy  is  maintained  by  asset  type  and  region  of  the  world,  based  on 
historical  pricing  experience  and  vendor  expertise.  We  ultimately  use  the  price  from  the  pricing  service  highest  in  the  vendor  hierarchy  based  on  the 
respective  asset  type  and  region.  For  fixed  maturity  securities  that  do  not  trade  on  a  daily  basis,  the  pricing  services  prepare  estimates  of  fair  value 
measurements  using  their  pricing  applications  which  incorporate  a  variety  of  inputs  including,  but  not  limited  to,  benchmark  yields,  reported  trades,
broker/dealer  quotes,  issuer  spreads,  and  U.S.  Treasury  curves.  Specifically,  for  asset-backed  securities,  key  inputs  include  prepayment  and  default 
projections  based  on  past  performance  of  the  underlying  collateral  and  current  market  data.  Securities  with  validated  quotes  from  pricing  services  are 
reflected  within  Level  2  of  the  fair  value  hierarchy,  as  they  generally  are  based  on  observable  pricing  for  similar  assets  or  other  market  significant 
observable inputs. 

Level 3 fair value classification consists of investments in structured securities where the fair value of the security is determined by a pricing service 
using internal pricing models where one or more of the significant inputs is unobservable in the marketplace, or there is a single broker/dealer quote. The 
fair value of a broker-quoted asset is based solely on the receipt of an updated quote from a single market maker or a broker-dealer recognized as a market 
participant. The Company does not adjust broker quotes when used as the fair value measurement for an asset. 

If we believe the pricing information received from third-party pricing services is not reflective of market activity or other inputs observable in the 
market, we may challenge the price through a formal process with the pricing service. Historically, we have not challenged or updated the prices provided 
by  third-party  pricing  services.  However,  any  such  updates  by  a  pricing  service  to  be  more  consistent  with  the  presented  market  observations,  or  any 
adjustments made by us to prices provided by third-party pricing services, would be reflected in the balance sheet for the current period. 

When  the  inputs  used  to  measure  fair  value  fall  within  different  levels  of  the  hierarchy,  the  level  within  which  the  fair  value  measurement  is 
categorized is based on the lowest level input that is significant to the fair value measurement in its entirety. Thus, a Level 3 fair value measurement may 
include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3). 

Other-Than-Temporary Impairments on Available-For-Sale Securities 

Securities  that  are  classified  as  available-for-sale  are  subject  to  market  declines  below  amortized  cost  (a  gross  unrealized  loss  position).  When  a 
gross  unrealized  loss  position  occurs,  the  security  is  considered  impaired.  Quarterly  or  when  necessary,  we  review  each  impaired  security  to  identify 
whether  the  impairment  may  be  other-than-temporary  impairment  (“OTTI”)  and  require  the  recognition  of  an  impairment  loss  in  the  current  period 
earnings. Indication of OTTI includes potential credit deterioration whether due to ratings downgrades, unexpected price variances, and/or other company 
or industry specific concerns. A number of factors are considered in determining whether or not a decline in a specific security is other-than-temporary, 
including our current intention or need to sell the security or an indication that a credit loss exists. An impairment loss will be recorded if our intention is to 
sell an impaired security or it is considered to be more likely than not that we will be required to sell the security. 

Our review of our available-for-sale securities for impairment includes an analysis of impaired securities in terms of severity and/or age of the gross 
unrealized loss. Additionally, we consider a wide range of factors about the issuer of the security and use our best judgment in evaluating the cause of the 
decline  in  the  estimated  fair  value  of  the  security  and  in  assessing  the  likelihood  for  near-term  recovery.  Inherent  in  our  evaluation  of  the  security  are 
assumptions and estimates about the operations of the issuer and its future earnings potential that includes the evaluation of the financial condition and 
expected near-term and long-term prospects of the issuer, collateral position, the relevant industry conditions and trends, and whether expected cash flows 
will be sufficient to recover the entire amortized cost basis of the security. 

26

 
 
 
 
   
   
   
 
 
 
 
 
 
 
The  credit  loss  component  of  fixed  maturity  securities  impairment  is  calculated  as  the  difference  between  amortized  cost  of  the  security  and  the 
present value of the expected cash flows of the security. The present value is determined using the best estimate of cash flows discounted at the effective 
rate implicit to the security at the date of purchase or prior impairment. The methodology and assumptions for estimating the cash flows vary depending on 
the  type  of  security.  For  mortgage-backed  and  asset-backed  securities,  cash  flow  estimates,  including  prepayment  assumptions,  are  based  on  data  from 
widely accepted third-party sources or internal estimates. In addition to prepayment assumptions, cash flow estimates vary based on assumptions regarding 
the underlying collateral characteristics, expectations of delinquency and default rates, and structural support, including subordination and guarantees. If the 
present value of the modeled expected cash flows equals or exceeds the amortized cost of a security, no credit loss exists, and the security is considered to 
be temporarily impaired. If the present value of the expected cash flows is less than amortized cost, the security is determined to be other-than-temporarily 
impaired for credit reasons and is recognized as an OTTI loss in earnings. The portion of the OTTI that is not considered a credit loss, is recognized as 
OTTI in accumulated comprehensive income. 

There  was  OTTI  on  fixed  maturity  securities  in  the  amount  of  $442  thousand  and  $4  thousand  for  the  years  ended  December  31,  2022  and 

December 31, 2021, respectively. 

Mortgage Loans 

Our  mortgage  loans  are  held  on  commercial  real  estate  and  are  stated  at  the  aggregate  unpaid  principal  balances,  net  of  any  write-downs  and 
valuation  allowances.  We  identify  loans  for  evaluation  of  impairment  primarily  based  on  the  collection  experience  of  each  loan.  Mortgage  loans  are 
considered impaired when, based on current information and events, it is probable that we will be unable to collect principal or interest amounts according 
to the contractual terms of the loan agreement. Impairment is measured on a loan-by-loan basis based on the present value of expected future cash flows 
discounted  at  the  loan’s  effective  interest  rate  or  the  fair  value  of  the  collateral.  Impairments  are  included  in  net  gains  (losses)  on  investments  in  the 
Consolidated Statements of Operations. 

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended 
for mortgage loans that are in default or when full and timely collection of principal and interest payments is not probable. Mortgage loans are considered 
past due when full principal or interest payments have not been received according to contractual terms. 

At December 31, 2022 and December 31, 2021, there was a valuation allowance of $83 thousand and $69 thousand, respectively. 

27

 
Deferred Policy Acquisition Costs (DAC) 

For our Insurance Segment, the costs of acquiring new business are deferred to the extent that they are directly related to the successful acquisition 
of insurance contracts. Deferred acquisition costs include commissions paid in the first policy year that are in excess of the ultimate renewal commissions 
payable on the policy. For any of our policies for which we do not pay renewal commissions, the deferred acquisition costs (at the segment level) include 
all  commissions  paid  in  the  first  year.  For  policies  for  which  we  pay  levelized  commissions  over  the  life  of  the  policy,  we  expense  the  first-year 
commission and therefore do not defer any other commission expense. We also defer costs associated with policy underwriting and issuance related to the 
successful acquisition of insurance contracts. Non-deferred first year acquisition costs that are expensed as incurred include expenses that do not meet the 
definition of a deferrable cost, which includes the acquisition costs incurred on insurance applications that do not result in an in-force policy (unsuccessful 
efforts). 

The  amortization  of  DAC  for  traditional  life  insurance  products  is  determined  as  a  level  proportion  of  premium  based  on  actuarial  methods  and 
assumptions about mortality, morbidity, lapse rates, expenses, and future yield on related investments, established by us at the time the policy is issued. 
GAAP requires that assumptions for these types of products not be modified while the policy is outstanding. Amortization is adjusted each period to reflect 
policy  lapse  or  termination  rates  compared  to  anticipated  experience.  Accordingly,  acceleration  of  DAC  amortization  could  occur  if  policies  terminate 
earlier  than  originally  assumed.  We  establish  the  assumptions  used  to  determine  DAC  amortization  based  on  estimates  using  Company  experience  and 
other relevant information that is used to price the products. We monitor our actual experience and will update the actuarial factors applied to future policy 
issues  if  warranted.  The  selection  of  actuarial  assumptions  requires  considerable  judgment  and  has  inherent  uncertainty.  Should  actual  policy  lapse 
experience be higher than that assumed during a reporting period, we will amortize our DAC balance faster and report lower net income. 

We evaluate the recoverability of our DAC asset as part of our premium deficiency testing. If a premium deficiency exists, we reduce DAC by the 
amount of the deficiency through a charge to current period earnings (loss). If the deficiency is more than the recognized DAC balance, we reduce the DAC 
balance to zero and increase the reserve for future policy benefits by the excess with a corresponding charge to current period earnings (loss). See “Future 
Policy Benefit Reserves” below for more information on premium deficiency testing. 

Future Policy Benefit Reserves 

We calculate and maintain reserves for estimated future claims payments to policyholders using actuarial assumptions in accordance with industry 
practice and GAAP. Many factors affect these reserves, including mortality trends, policy persistency and investment returns. We establish our reserves 
based on estimates, assumptions and our analysis of historical experience. 

The calculation of future policy reserves requires the use of significant judgment and is inherently uncertain. If our actual experience differs from 
the experience assumed in establishing our reserves, the impact of these differences is reflected in the results of operations in each period. If actual claims 
are higher than assumed claims experience, our reported income (loss) will be reduced (increased) for the periods in which this experience occurs. If actual 
policy lapses are higher than that assumed, our future policy benefit reserves will be reduced for the period in which this experience occurs. 

The primary reserve method that is used in calculation of our future policy benefit reserves is the net level premium method. The net level premium 
method requires that the future policy benefit reserves are accrued as a level proportion of the premium paid by the policyholder. In applying this method, 
we use a number of actuarial assumptions that represent management’s best estimate at the time the contract was issued with the addition of a margin for 
adverse  deviation.  Actuarial  assumptions  include  estimates  of  morbidity,  mortality,  policy  persistency,  discount  rates  and  expenses  over  the  life  of  the 
contracts. 

A premium deficiency exists if the discounted present value of future gross premiums is not sufficient to cover anticipated future cash outflows. To 
assess  the  adequacy  of  our  benefit  reserves,  we  annually  perform  premium  deficiency  testing  for  each  of  our  lines  of  business  using  best  estimate 
assumptions as of the date of the test without provision for adverse deviation. If benefit reserves minus the DAC asset are less than the present value of 
future cash flows on the line of business, then first the DAC asset will be reduced. If reducing the DAC asset down to zero is still not sufficient to eliminate 
the premium deficiency, then benefit reserves will be increased. Recognizing a premium deficiency will reduce our reported net income or increase our 
reported loss, for the period.

Under best estimate assumptions as to mortality, lapses, expenses, and investment yields, DAC is still recoverable on the Core Life and Non-Core 
Life  products  (Open  Block),  Closed  Block,  and  assumed  life  line  of  business.  The  annuities  line  has  no  remaining  DAC,  and  under  best  estimate 
assumptions on that line, no benefit reserve increases are needed. 

In connection with our premium deficiency testing, we performed sensitivity analyses on our Open Block, Closed Block, annuities, and assumed life 
business lines to capture the effect that certain key assumptions have on expected future cash flows, and the impact of those assumptions on the adequacy 
of DAC balances and GAAP benefit reserves. The sensitivity tests are performed independently, without consideration for any correlation among the key 
assumptions. In 2022, the Company recognized a premium deficiency in the Closed Block of $778.

28

 
We performed the following sensitivity tests as of September 30, 2022: 

•

•

•

future lapse assumptions increased by a multiplicative factor of 1.05, 

future mortality increased by a multiplicative factor of 1.05 for all life blocks, 

future investment yield assumptions were lowered by 50 basis points. 

 Under all tests described above, the DAC was still recoverable on the Core Life plus Non-Core Life and assumed life lines of business. For the 
annuities line, there is no remaining DAC due to the age of the contracts. As such, these sensitivity runs tested the adequacy of the benefit reserves for this 
line. For the annuities line, a drop in investment yield of 50 basis points would result in a required reserve increase of $0.6 million, while for the mortality 
scenario and the lapse scenario there would be no impact to benefit reserves.

Income Taxes 

Under applicable Federal income tax guidance, the taxation of life insurance companies is subject to special rules not applicable to other (non-life) 
companies. Accordingly, we have to consider the implications of these different tax rules in accounting for income tax expense, as separately applicable to 
our life and non-life subgroups of companies. 

We  record  federal  income  tax  expense  in  our  Consolidated  Statements  of  Operations  based  on  pre-tax  income  as  determined  using  GAAP 
accounting. The timing of the recognition of certain income and expense items for GAAP accounting can differ from the timing of recognition of the same 
income and expense items in our federal tax returns. The timing of recognition in the federal tax return is based on tax laws and regulations. As a result, the 
annual tax expense reflected in our Consolidated Statements of Operations is different than that reported in the tax returns. 

We  account  for  income  taxes  under  the  asset  and  liability  method,  which  requires  the  recognition  of  deferred  taxes  for  temporary  differences 
between  the  financial  statement  and  tax  return  basis  of  assets  and  liabilities.  Deferred  tax  assets  generally  represent  items  that  can  be  used  as  a  tax 
deduction or credit in future years for which we have already recorded the tax benefit in our income statement. Deferred tax liabilities generally represent 
tax expense recognized in our financial statements for which payment has been deferred or expenditures for which we have already taken a deduction in 
our tax return but have not yet been recognized in our financial statements. Under GAAP, we are required to evaluate the recoverability of our deferred tax 
assets and establish a valuation allowance if necessary, to reduce our deferred tax assets to an amount that is more likely than not to be realized. Significant 
judgment is required in determining whether valuation allowances should be established, as well as the amount of such allowances. To the extent that we 
are required to establish an additional valuation allowance against deferred income tax assets, the amount of such valuation allowance would generally be 
charged against our net income for the period in which that valuation allowance is established.

We establish or adjust valuation allowances for deferred tax assets when we estimate that it is more likely than not that future taxable income will be 
insufficient  to  realize  the  value  of  the  deferred  tax  asset.  We  evaluate  all  significant  available  positive  and  negative  evidence  as  part  of  our  analysis. 
Negative  evidence  includes  the  existence  of  losses  in  recent  years.  Positive  evidence  includes  the  forecast  of  future  taxable  income  and  tax-planning 
strategies  that  would  result  in  the  realization  of  deferred  tax  assets.  The  underlying  assumptions  we  use  in  forecasting  future  taxable  income  require 
significant  judgment  and  take  into  account  our  recent  performance.  The  ultimate  realization  of  deferred  tax  assets  depends  on  the  generation  of  future 
taxable  income  during  the  periods  in  which  temporary  differences  are  deductible  or  creditable.  If  actual  experience  differs  from  these  estimates  and 
assumptions, the recognized deferred tax asset value may not be fully realized, resulting in an increase to income tax expense in our results of operations.

As of December 31, 2022, we had a 100% valuation allowance recorded against the deferred tax assets related to the non-life subgroup of our tax 
return. The Company also maintains a valuation allowance against a portion of the unrealized investment losses at December 31, 2022 in the life group. 
Valuation allowances are established because we determined that it is more likely than not that these assets will not be recoverable. The recording of the 
valuation allowance not related to investment losses, increases our federal income tax expense which in turn reduces our reported net income or increases
our net loss as applicable. Our recorded net deferred tax asset is shown in the following table.

29

 
 
 
 
 
 
(dollars in thousands)
Deferred income tax assets, net
Total deferred tax assets
Total deferred tax liabilities
Net deferred tax asset (liability)
   before valuation allowance
Valuation allowance
Deferred income tax asset, net

Principal Revenue & Expense Items 

Revenues 

Life

December 31, 2022
Non-Life

Total

Life

December 31, 2021
Non-Life

Total

  $

53,747     $
24,244    

37,910     $
14,550    

91,657     $
38,794    

53,090     $
40,390    

28,491     $
8,432    

81,581  
48,822  

29,503    
(1,066 )  
28,437     $

23,360    
(23,360 )  

—     $

52,863    
(24,426 )  
28,437     $

12,700    
—    
12,700     $

20,059    
(20,059 )  

—     $

32,759  
(20,059 )
12,700  

  $

Our primary revenue sources are net insurance premiums, commissions, net investment income, net gains (losses) on investments, insurance lead

sales and other income. 

Net Insurance Premiums 

Net  premiums  consist  of  direct  life  insurance  premiums  due  and  collected  from  our  policyholders  on  in-force  insurance  policies  and  premiums 
collected on assumed life reinsurance contracts, less reinsurance premiums paid to reinsurers. Direct premiums are recorded in our Insurance Segment and 
classified  as  first  year  premiums  when  they  relate  to  the  first  calendar  year  coverage  period.  Premiums  for  policies  outside  their  first  calendar  year  are 
called renewal premiums. 

Net Investment Income 

Net investment income consists of income generated from our investment portfolio and is recorded net of related expenses incurred to manage our 
investments. Net investment income primarily consists of interest income earned on fixed maturity security investments and dividends earned on our equity 
holdings,  net  of  related  expenses  incurred  to  manage  our  investments.  Net  investment  income  earned  on  assets  required  to  support  insurance  reserves, 
annuity  deposits  and  related  regulatory  capital  requirements  is  allocated  to  our  Insurance  Segment.  Any  other  net  investment  income  is  recorded  in  the 
Corporate & Other Segment.

Earned Commissions

Earned  commission  revenue  consists  of  amounts  received  and  due  from  insurance  carriers  on  policies  sold  by  Efinancial  and  is  recorded  in  our
Agency Segment. However, the commission revenue from sales of Fidelity Life policies not included in the AmeriLife agreement are eliminated in our 
Consolidated Statements of Operations because Efinancial and Fidelity Life are affiliated. 

Net Gains (Losses) on Investments

Net gains (losses) on investments result from sales of investment securities and OTTI for estimated credit losses of fixed maturity securities. 

Insurance Lead Sales 

In our Agency Segment, insurance lead sales revenue consists of (i) click-through revenues we generate when leads click through to our webpages 
to  access  information  about  life  insurance  options  sponsored  by  another  company  and  (ii)  data  revenues  we  generate  through  the  sale  of  information 
regarding leads.

Other Income 

For our Insurance Segment, other income primarily consists of cost of insurance charges on universal life contracts. Included in other income are 
fees received from the licensing of our patented worksite product where the licensee is required under the agreement to pay a licensing fee as premiums are 
earned. The license of intellectual property rights for a licensing transaction in which consideration is tied to the subsequent sale or usage of intellectual 
property,  the  revenue  recognition  standard  provides  an  exception  to  the  recognition  principle  that  is  part  of  step  5  (i.e.,  recognize  revenue  when  or  as 
control of the goods or services is transferred to the customer). Under this sales- or usage-based royalty exception, an entity would not estimate the variable 
consideration  from  sales-  or  usage-based  royalties.  Instead,  the  entity  would  wait  until  the  subsequent  sale  or  usage  occurs  to  determine  the  amount  of 
revenue to recognize. Accordingly, licensing fee income under this arrangement is recognized as the licensee earns premiums. 

30

 
 
 
   
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Benefits and Expenses 

This  category  consists  of  benefits  to  policyholders,  which  include  policyholder  dividends  and  policyholder  dividend  obligations  (PDO),  interest 

credited to policyholder and contract-holder balances, general operating expenses and amortization of DAC. 

Life, Annuity and Health Claim Benefits 

Benefit expenses are recorded in our Insurance Segment. Benefit expenses include claims paid or payable on in-force insurance policies, as well as 
the  change  in  our  reserves  for  future  policy  benefits  during  the  period.  Benefit  expenses  are  reduced  by  amounts  ceded  to  reinsurance  companies  with 
whom we contract to share policy risks. 

Interest Credited to Policyholder Account Balances 

The interest credited primarily relates to amounts that contract-holders earn on any contract-holder deposits from our assumed annuity contracts and 
other amounts left on deposit with us. Our universal life policies and assumed annuity contracts require Fidelity Life to periodically establish the crediting 
rate to be paid on policyholder and contract-holder deposits. All current assumed annuity contracts are credited with interest at the minimum interest rate 
guaranteed in the contract. Interest credited relates solely to our Insurance Segment. 

Operating Costs and Expenses 

Operating expenses are incurred by all of our segments. The operating expenses of our Insurance Segment include policy acquisition costs in excess 
of amounts that qualify for deferral, ceding commissions received on ceded reinsurance in excess of amounts deferred, variable policy administration costs, 
general  overhead  and  administration  costs,  and  insurance  premium  taxes  and  assessments  paid  to  various  states.  Agency  Segment  expenses  consist  of 
compensation paid to employee sales agents, costs of insurance sales leads (marketing), costs of sales management and support activities, agent licensing 
expenses  and  general  overhead  and  administration  expenses.  The  expenses  of  the  Corporate  &  Other  Segment  include  allocation  of  a  portion  of  the 
compensation  of  senior  executives  related  to  corporate  activities,  Board  of  Director  expenses  related  to  corporate  business,  and  other  operating  costs 
considered  to  be  of  a  corporate  nature  and  not  directly  related  to  either  of  our  other  business  segments.  Overhead  and  administrative  expenses  of  the 
segments  include  employee  costs  (salaries,  bonuses  and  benefits),  office  rent,  information  technology  and  costs  of  third-party  administrators  and  other 
contractors. 

31

 
Amortization of Deferred Policy Acquisition Costs 

DAC  amortization  represents  the  actuarially  determined  reduction  in  the  DAC  asset  for  the  period.  The  amount  of  acquisition  cost  amortization 

recognized each period is based on actual factors established when the insurance contracts were written. 

Results of Operations 

The major components of operating revenues, benefits and expenses and net (loss) income are as follows: 

Vericity, Inc. Consolidated Results of Operations 

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net gains (losses) on investments
Other-than-temporary-impairments
Earned commissions
Insurance lead sales
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income before income taxes

Income tax expense (benefit)

Net (loss) income

Year Ended December 31,

2022

2021

  $

  $

100,075     $
16,036    
115    
(442 )  
42,634    
4,453    
1,041    
163,912    

67,502    
2,780    
97,755    
18,443    
186,480    
(22,568 )  
(2,108 )  
(20,460 )   $

107,958  
14,566  
3,106  
(4 )
44,393  
6,313  
247  
176,579  

77,693  
2,984  
94,712  
18,225  
193,614  
(17,035 )
(378 )
(16,657 )

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021

Total Revenues 

For the year ended December 31, 2022, total revenues were $163.9 million compared to $176.6 million for the year ended December 31, 2021. This 
decrease  of  $12.7  million  primarily  resulted  from  higher  ceded  premiums,  lower  earned  commissions,  lower  investment  gains  and  insurance  lead  sales, 
partially offset by higher net investment income.

Benefits and Expenses 

For the year ended December 31, 2022, total benefits and expenses were $186.5 million compared to $193.6 million for the year ended December 
31, 2021. This decrease of $7.1 million was primarily due to lower life, annuity, and health benefits, partially offset by higher operating costs and expenses. 

Loss from Operations Before Income Taxes 

For the year ended December 31, 2022, we had a loss before taxes of $22.6 million compared to a loss before taxes of $17.0 million for the year 
ended December 31, 2021. This increase in loss of $5.6 million was primarily due to lower net insurance premiums, earned commissions, net gains on 
investments and insurance lead sales and higher operating costs and expenses, partially offset by lower life, annuity and health claim benefits. 

Income Taxes 

For the year ended December 31, 2022, our income tax benefit was $2.1 million compared to an income tax benefit of $0.4 million for the year 
ended December 31, 2021. The increased benefit of $1.7 million reflects increased income attributable to the life sub-group. The non-life sub-group has a 
full valuation allowance, therefore no income tax impact. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—
Critical Accounting Policies—Income Taxes.” 

32

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Analysis of Segment Results 

Reconciliation of Segment Results to Consolidated Results 

The following analysis reconciles the reported segment results to the Vericity, Inc. total consolidated results. 

(dollars in thousands)
(Loss) income before income tax by segment

Agency
Insurance
Corporate & Other

(Loss) income from operations before income tax

Income tax (benefit) expense

Net (loss) income

Agency Segment 

The results of our Agency Segment were as follows: 

(dollars in thousands)
Revenues

Earned commissions
Insurance lead sales & Other

Total revenues

Expenses

Operating costs and expenses

Total expenses
(Loss) income before income taxes

Year Ended December 31,

2022

2021

  $

  $

(8,695 )   $
(7,652 )  
(6,221 )  
(22,568 )  
(2,108 )  
(20,460 )   $

(3,971 )
(64 )
(13,000 )
(17,035 )
(378 )
(16,657 )

Year Ended December 31,

2022

2021

  $

  $

43,063     $
4,890    
47,953    

56,648    
56,648    
(8,695 )   $

46,455  
6,313  
52,768  

56,739  
56,739  
(3,971 )

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021

Earned Commissions 

For the year ended December 31, 2022, earned commissions were $43.1 million compared to $46.5 million for the year ended December 31, 2021. 

This decrease of $3.4 million resulted from lower sales in the retail channel, which was primarily driven by a reduction in policy placement rates.

Insurance Lead Sales & Other 

For the year ended December 31, 2022, insurance lead sales and other were $4.9 million compared to $6.3 million for the year ended December 31, 

2021. This decrease of $1.4 million was primarily due to lower click and transfer revenue. 

Operating Costs and Expenses 

For the year ended December 31, 2022, general operating expenses were $56.6 million compared to $56.7 million for the year ended December 31, 

2021. This decrease of $0.1 million was primarily due lower variable costs, partially offset by higher costs of technology and marketing capabilities.

Net (Loss) Income 

For the year ended December 31, 2022, the Agency Segment incurred a net loss of $8.7 million compared to a net loss of $4.0 million for the year 
ended December 31, 2021. This increase in net loss of $4.7 million was the result of lower earned commissions and insurance lead sales, partially offset by 
lower operating costs and expenses. 

33

 
 
 
 
 
 
 
   
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
     
   
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
Insurance Segment 

The results of our Insurance Segment were as follows: 

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net gains (losses) on investments
Other-than-temporary-impairments
Other income

Total revenues

Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income before income taxes

Year Ended December 31,

2022

2021

  $

  $

100,075    
15,556    
(148 )  
(442 )  
604    
115,645     $

67,502    
2,780    
34,572    
18,443    
123,297    

  $

(7,652 )   $

107,958  
13,973  
2,352  
(4 )
247  
124,526  

77,693  
2,984  
25,688  
18,225  
124,590  
(64 )

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021

Net Insurance Premiums 

For the year ended December 31, 2022, net insurance premiums were $100.1 million compared to $108.0 million for the year ended December 31, 
2021.  The  decrease  of  $7.9  million  was  primarily  due  to  the  new  reinsurance  agreement  with  Swiss  Re  (see  discussion  earlier  in  this  Management 
Discussion and Analysis of Financial Condition and results of Operations) which reduced net insurance premiums by $12.7 million in both our core and
non-core lines of business. Excluding the impact of the new reinsurance agreement non-core decreased $0.8 million and core lines increased $5.6 million 
primarily related to LifeTime Benefit Term (LBT) and RAPIDecision® Life.

Net Investment Income 

For the year ended December 31, 2022, net investment income was $15.6 million compared to $14.0 million for the year ended December 31, 2021. 
This increase was primarily due to higher reinvestment yields in the fixed maturities portfolio, partially offset by a decrease from equity securities and the 
mortgage loan portfolio.

Net (Losses) Gains on Investments 

For the year ended December 31, 2022, net loss on investments were $0.1 million compared to a gain of $2.4 million for the year ended December 
31, 2021. The $2.5 million decrease was mainly due to a reduction in fixed maturities and valuation changes in both the equity securities portfolio and 
other  invested  assets.  The  equity  securities  portfolio  was  sold  in  2021.  For  more  information  on  net  gains  (losses)  on  investments,  see  “Note  2– 
Investments” in the Notes to the Interim Condensed Consolidated Financial Statements included in this Form 10-K.

Life, Annuity and Health Claim Benefits 

For the year ended December 31, 2022, life, annuity and health claim benefits were $67.5 million compared with $77.7 million for the year ended 
December  31,  2021.  The  decrease  of  $10.2  million  was  primarily  due  to  the  new  reinsurance  agreement  with  Swiss  Re  (  see  discussion  earlier  in  this 
Management  Discussion  and  Analysis  of  Financial  Condition  and  results  of  Operations)  which  reduced  Life,  annuity  and  health  claim  benefits  by  $9.9 
million and a decrease in non core of $2.0 million. The decreases were partially offset by an increase in Closed Block of $1.2 million and Core lines of $0.4 
million. 

34

 
 
 
 
 
 
 
   
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
Interest Credited to Policyholder Account Balances 

For the year ended December 31, 2022, interest credited was $2.8 million compared to $3.0 million for the year ended December 31, 2021. This 

decrease of $0.2 million was due to lower interest credited on assumed fixed annuity contract-holder account balances. 

Operating Costs and Expenses 

For the year ended December 31, 2022, general operating expenses were $34.6 million compared to $25.7 million for the year ended December 31, 
2021. This increase of $8.9 million was attributable, primarily to a $5.8 million increase in other operating expenses, primarily related to increases in staff 
costs and depreciation expense and lower reinsurance allowances of $3.3 million which includes $2.2 million related to the new reinsurance  agreement
with Swiss Re. 

Amortization of Deferred Policy Acquisition Costs 

For the year ended December 31, 2022, amortization of deferred acquisition costs was $18.4 million compared to $18.2 million for the year ended 
December 31, 2021. This increase of $0.2 million includes an increase in the Closed Block of $1.4 million, partially offset by a decrease of $1.1 million in 
our Core and Non-core lines.

Net (Loss) Income 

For the year ended December 31, 2022, net loss was $7.7 million compared to a net loss of $0.1 million for the year ended December 31, 2021. The 
increase in net loss of $7.6 million resulted from lower net insurance premiums, lower net gains on investments and higher operating costs and expenses, 
partially offset by lower life, annuity and health claim benefits and higher net investment income.

Closed Block 

The Closed Block was formed as of October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future 
net cash flows of the Closed Block are available only for purposes of paying benefits, expenses and dividends of the Closed Block and are not available to 
the  Company,  except  for  an  amount  of  additional  funding  that  was  established  at  inception.  The  additional  funding  was  designed  to  protect  the  block 
against future adverse experience, and if the funding is not required for that purpose, it is subject to reversion to the Company in the future. Any reversion 
of Closed Block assets to the Company must be approved by the Illinois Department of Insurance.

Included  in  Closed  Block  assets  at  December  31,  2022  and  December  31,  2021  are  $10.8  million  and  $10.5  million,  respectively,  of  additional 

Closed Block funding, plus accrued interest, that is eligible for reversion to the Company if not needed to fund Closed Block experience.

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block which is referred to as the “glide 
path.” The glide path model projected the anticipated future cash flows of the Closed Block as established at the initial funding. We compare the actual 
results  of  the  Closed  Block  to  expected  results  from  the  glide  path  as  part  of  the  annual  assessment  of  the  current  level  of  policyholder  dividends.  The 
assessment of policyholder dividends includes projections of future experience of the Closed Block policies and the investment experience of the Closed 
Block  assets.  The  review  of  Closed  Block  experience  also  includes  consideration  of  whether  a  policy  dividend  obligation  should  be  recorded  to  reflect 
favorable Closed Block experience that has not yet been reflected in the dividend scales. See “Note 5—Closed Block” in the accompanying Notes to the 
Consolidated Financial Statements. 

35

 
 
Corporate & Other Segment 

The results of the Corporate & Other Segment are as follows: 

(dollars in thousands)
Revenues

Net investment income
Net gains (losses) on investments
Earned commissions
Total revenues

Expenses

Operating costs and expenses

Total expenses

(Loss) income from operations before income tax

Year Ended December 31, 2022 Compared to Year Ended December 31, 2021

Net Investment Income

Year Ended December 31,

2022

2021

  $

  $

480     $
263    
(429 )  
314    

6,535    
6,535    
(6,221 )   $

593  
754  
(2,062 )
(715 )

12,285  
12,285  
(13,000 )

For the year ended December 31, 2022, net investment income was $0.5 million compared to $0.6 million for the year ended December 31, 2021. This 
change is a result of increased yields in the fixed maturity portfolio.

Net Gains (Losses) on Investments

For the year ended December 31, 2022, net gains on investments were $0.3 million compared to $0.7 million for the year ended December 31, 2021. 

This change is a result of gains from other invested assets related to net asset value changes.

Earned Commissions

For the year ended December 31, 2022, earned commissions were ($0.4) million compared to ($2.0) million for the year ended December 31, 2021. 

This decrease is attributable to the elimination of lower intersegment earned commissions resulting from declining intersegment sales.

Operating Expenses

For the year ended December 31, 2022, operating expenses were $6.5 million compared to $12.3 million for the year ended December 31, 2021. The 

decrease of $5.8 million is primarily related to the completion of corporate wide initiatives, partially offset by one-time severance activity.

Net Loss 

The  net  loss  for  the  year  ended  December  31,  2022  decreased  $6.8  million  to  $6.2  million  from  a  net  loss  of  $13.0  million  for  the  year  ended 

December 31, 2021. The smaller loss is primarily a result of lower intersegment sales and net gains on investments.

Investments 

Investment Returns 

We invest our available cash and funds that support our regulatory capital, surplus requirements and policy reserves in investment securities that are 
included  in  our  Insurance  and  Corporate  &  Other  Segments.  We  earn  income  on  these  investments  in  the  form  of  interest  on  fixed  maturity  securities 
(bonds and mortgage loans) and dividends (from equity holdings). Net investment income is recorded net of investment related expenses as revenue. The 
amount of net investment income that we recognize will vary depending on the amount of invested assets that we own, the types of investments we own, 
the interest rates earned and amount of dividends received on our investments. 

Gains and losses on sales of investments are classified as net gains (losses) on investments and are recorded as revenue. Capital appreciation and 
depreciation  caused  by  changes  in  the  market  value  of  investments  classified  as  “available-for-sale”  is  recorded  in  accumulated  other  comprehensive 
income. The amount of investment gains and losses that we recognize depends on the amount of and 

36

 
 
 
 
 
 
 
   
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
the types of invested assets we own and the market conditions related to those investments. Our cash needs can vary from time to time and could require 
that we sell invested assets to fund cash needs. 

Investment Guidelines 

Our  investment  strategy  and  guidelines  are  developed  by  management  and  approved  by  the  Investment  Committee  of  Fidelity  Life’s  Board  of 
Directors. Our investment strategy related to our Insurance Segment is designed to maintain a well-diversified, high quality fixed maturity portfolio that 
will provide adequate levels of net investment income and liquidity to meet our policyholder obligations under our life insurance policies and our assumed 
annuity deposits. To help maintain liquidity, we establish the duration of invested assets within a tolerance to the policy liability duration. The investments 
of our Insurance Segment are managed with an emphasis on current income within quality and diversification constraints. The focus is on book yield of the 
fixed maturity portfolio as the anticipated portfolio yield is a key element used in pricing our insurance products and establishing policyholder crediting 
rates on our annuity contracts. 

We apply our overall investment strategy and guidelines on a consolidated basis for purposes of monitoring compliance with our overall guidelines. 
Almost  all  of  our  investments  are  owned  by  Fidelity  Life  and  are  maintained  in  compliance  with  insurance  regulations.  Critical  guidelines  of  our 
investment plan include: 

•

•

•

•

Asset concentration guidelines that limit the amount that we hold in any one issuer of securities, 

Asset quality guidelines applied on a portfolio basis and for individual issues that establish a minimum asset quality standard for portfolios 
and establish minimum asset quality standards for investment purchases and investment holdings, 

Liquidity guidelines that limit the amount of illiquid assets that can be held at any time, and 

Diversification guidelines that limit the exposure at any time to the total portfolio by investment sectors. 

Our  investment  portfolios  are  all  managed  by  third-party  investment  managers  that  specialize  in  insurance  company  asset  management  and  in 
particular these managers are selected based upon their expertise in the particular asset classes that we own. We contract with an investment management 
firm to provide overall assistance with oversight of our portfolio managers, evaluation of investment performance and assistance with development and 
implementation of our investment strategy. This investment management firm reports to our Chief Financial Officer and to the Investment Committee of 
Fidelity  Life’s  Board  of  Directors.  On  a  quarterly  basis,  or  more  frequently  if  circumstances  require,  we  review  the  performance  of  all  portfolios  and 
portfolio managers with the Investment Committee. 

The following table shows the distribution of the fixed maturity securities classified as available-for-sale by quality rating, using the rating assigned 
by Standard & Poor’s (S&P), a nationally recognized statistical rating organization. For securities where the S&P rating is not available (not rated), the 
National Association of Insurance Commissioners (NAIC) rating is used. Over the periods presented, we have maintained a consistent weighted average 
bond quality rating of “A.” The percentage allocation of total investment grade securities has decreased to 95.1% at December 31, 2022 from 94.8% at 
December 31, 2021 due to the S&P ratings on certain new securities acquired in our portfolio of distressed residential mortgage-backed securities. 

S&P Rating

AAA
AA
A
BBB
Not rated

Total investment grade

BB
B
CCC
D
Not Rated

Total below investment grade

Total

Estimated Fair Value

December 31, 2022

December 31, 2021

(dollars in thousands)

53,065      
66,283      
64,018      
56,194      
44,163      
283,723      
5,520      
4,778      
492      
—      
3,625      
14,415      
298,138      

  $

  $

37

17.8 %  $
22.2 % 
21.5 % 
18.8 % 
14.8 % 
95.1 % 
1.9 % 
1.6 % 
0.2 % 
0.0 % 
1.2 % 
4.9 % 
100.0 %  $

68,171      
73,535      
79,603      
69,420      
43,254      
333,983      
7,832      
4,031      
341      
4      
6,192      
18,400      
352,383      

19.3 %
20.9 %
22.6 %
19.7 %
12.3 %
94.8 %
2.2 %
1.1 %
0.1 %
0.0 %
1.8 %
5.2 %
100.0 %

 
 
 
 
 
 
 
   
 
 
 
 
 
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  sets  forth  the  maturity  profile  of  our  fixed  maturity  securities  at  December  31,  2022  and  December  31,  2021.  Expected 

maturities could differ from contractual maturities because borrowers may have the right to call or prepay obligations, with or without penalty. 

(dollars in thousands)
Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single
   maturity date-primarily mortgage
   and asset-backed securities
Total fixed maturities

December 31, 2022

December 31, 2021

Amortized
Cost

%

Estimated
Fair Value

%

Amortized
Cost

%

Estimated
Fair Value

%

  $

  $

6,239  
34,330  
72,312  
136,004  

83,061  
331,946  

1.9 %  $
10.3 % 
21.8 % 
41.0 % 

6,207  
32,719  
67,472  
115,545  

2.1 %  $
11.0 % 
22.6 % 
38.7 % 

1,753  
36,245  
67,802  
127,396  

0.5 %  $
11.1 % 
20.8 % 
39.0 % 

1,771  
38,497  
71,435  
145,580  

25.0 % 
100.0 %  $

76,195  
298,138  

25.6 % 
100.0 %  $

93,395  
326,591  

28.6 % 
100.0 %  $

95,100  
352,383  

0.5 %
10.9 %
20.3 %
41.3 %

27.0 %
100.0 %

Every quarter, we review all investments where the market value is less than the carrying value to ascertain if the impairment of the security’s value 
is OTTI. The quarterly review is targeted to focus on securities with larger impairments and that have been in an impaired status for longer periods of time. 
See  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations—Critical  Accounting  Polices—Other-Than-Temporary 
Impairments on Available-For-Sale Securities”. 

Net Investment Income 

One key measure of our net investment income is the book yield on our holdings of fixed maturity securities classified as available-for-sale, which 
holdings totaled $298.1 million and $352.4 million, and represented 84.3% and 86.4% of our invested assets, as of December 31, 2022 and December 31, 
2021, respectively. Book yield is the effective interest rate, before investment expenses, that we earn on these investments. Book yield is calculated as the 
percent of net investment income to the average amortized cost of the underlying investments for the period. For the years ended December 31, 2022 and 
December  31,  2021,  our  book  yield  on  fixed  maturity  securities  available-for-sale  was  4.5%  and  3.9%  for  the  years  ended  December  31,  2022  and 
December 31, 2021, respectively. 

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Interest Credited to Policyholder Account Balances 

Included with the future policy benefits is the liability for contract-holder deposits on deferred annuity contracts assumed through two reinsurance 

agreements effective in 1991 and 1992 and certain other policy funds left on deposit with the Company. The aggregate liability for deposits is as follows: 

December 31, 2022

Ending
Balance

Year to Date 
Interest 
Credited

Average 
Credit 
Rate

Ending
Balance

December 31, 2021
Year to Date 
Interest 
Credited

Average 
Credit Rate

(dollars in thousands)
Annuity contract holder deposits—assumed
Dividends left on deposit
Other
Total

  $

  $

69,070     $
6,731    
1,642    
77,443     $

2,576    
169    
35    
2,780    

3.7%   $
2.5%  
2.1%  
3.6%   $

71,832     $
6,957    
1,705    
80,494     $

2,775    
173    
36    
2,984    

3.9%
2.5%
2.1%

3.7%

The liability for deferred annuity deposits represents the contract-holder account balances. Due to the declines in market interest rates and the book 
yield  on  our  investment  portfolio,  we  credit  interest  on  all  contract-holder  deposit  liabilities  at  contractual  rates  that  are  currently  at  the  minimum  rate 
allowed by the contract or by state regulations. 

Our Insurance Segment realizes operating profit from the excess of our book yield realized on fixed maturity securities that support our contract-
holder deposits over the amount of interest that we credit to the contract-holder. We refer to this operating profit as the “spread” we earn on contract-holder 
deposits.  Our  book  yields  on  fixed  maturity  investments  have  declined  in  recent  periods  due  to  current  market  conditions.  If  book  yields  continue  to 
decline, the amount of spread between the interest earned and credited will be reduced. 

38

 
 
 
 
 
   
 
 
 
   
   
 
   
   
 
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
 
   
 
 
Net Gains (Losses) on Investments 

Net gains (losses) on investments are subject to general economic trends and in particular correlate generally with movements in the major equity 
market indexes. The amounts classified as investment gains and losses in our Consolidated Statements of Operations include amounts realized from sales 
of investments, mark-to-market adjustments on investments classified as equity holdings and investments that use the equity method of accounting (limited 
partnership interests which are included in Other invested assets on the Consolidated Balance Sheet) and other-than-temporary impairments of individual 
securities related to credit impairments. 

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Unrealized Holding Gains (Losses) 

We also record capital appreciation/depreciation on our available-for-sale fixed maturity securities. At December 31, 2022 and December 31, 2021, 
our Accumulated Other Comprehensive Loss) from mark-to-market adjustments of our available-for-sale fixed maturity securities was $41.1 million and 
$5.7 million (net of federal income taxes and reserve), respectively. 

At  December  31,  2022  our  fixed  maturity  securities  had  an  unrealized  loss  of  $33.8  million  compared  to  an  unrealized  gain  of  $25.8  million  at 
December 31, 2021. Duration measures the sensitivity of a bond’s price to changes in market yields and convexity measures a bond’s duration sensitivity to 
changes in market yields. The Company’s unrealized loss incurred in 2022 was $59.6 million in our fixed maturities portfolio which has a duration of 7.1, 
convexity of 0.846, and current yield of 8.1%, is accounted for by the increase in the 10-year treasury bill yield for 2022 of 237 basis points, along with the 
widening of credit spreads over the same period of time.

Financial Position 

At December 31, 2022, we had total assets of $770.1 million compared to total assets at December 31, 2021 of $788.0 million, a decrease of $17.9 
million. The invested asset base decreased $54.6 million, mainly due to $59.6 million in net unrealized losses and partially offset by net purchases of fixed 
maturities. Cash decreased $12.6 million primarily related to cash used from financing, investments and operating activities. These decreases were partially 
offset by the following: Reinsurance recoverables increased $30.7 million as a result of a $29.3 million increase in ceded policy and claim reserves and 
$1.4 million related to timing of settlements of reinsured claims. Deferred income tax assets increased $15.7 million due to tax credits of $9.5 million on 
unrealized investment market losses and $6.2 million as a result of net loss. Commission and agent balances increased $6.1 million mainly due to increased 
commission  receivables  in  the  Agency  segment  primarily  related  to  levelized  commission  structures  implemented  in  2022.  Deferred  policy  acquisition 
costs  decreased  $5.5  million,  primarily  due  to  a  reduction  of  $7.3  million  driven  by  a  change  in  reinsurance  agreement,  partially  offset  by  deferrals  in 
excess of amortization. Other assets increased $2.4 million, primarily due to establishment of a right-of-use asset from the adoption of ASU No. 2016-02, 
Leases (Topic 842). 

At December 31, 2022, we had total liabilities of $658.7 million compared to total liabilities of $615.1 million at December 31, 2021, an increase of 
$43.6 million. Future policy benefits and claims increased $37.7 million, primarily due to a $46.4 million increase in Core Life and Non-Core Life lines, 
resulting from growth of the underlying blocks of business, partially offset by decreases in Annuities and assumed life of $6.1 million and Closed Block of 
$2.6  million.  Debt  increased  $10.8  million  due  increase  in  net  borrowing  of  $9.2  million  and  interest  accrued  of  $1.6  million  under  our  commission 
financing agreement with Hannover Life. Other liabilities increased $3.7 million, due to an operating lease liability from the adoption of ASU No. 2016-02, 
Leases  (Topic  842)  in  the  amount  of  $2.4  million,  and  operating  account  liabilities  increased  $1.4  million.  Other  policyholder  liabilities  increased  $1.7 
million, primarily due to $2.0 million in Core and Non-Core lines, offset by a decrease of $0.3 million in Closed Block. The above increases were partially 
offset  by  a  decrease  of  $3.1  million  in  Policyholder  account  balances  largely  due  to  annuity  payments.  Policyholder  dividend  obligations  related  to  the 
Closed Block decreased $3.2 million primarily related to changes in accumulated net unrealized investment gains of $3.0 million. Reinsurance liabilities 
and payable increased $0.7 million, primarily due to timing of reinsurance settlements.

At December 31, 2022, total equity decreased to $111.3 million from $172.9 million at December 31, 2021. This decrease in equity of $61.6 million 

consists of a net loss of $20.5 million and a decrease of $41.1 million in other comprehensive income.

Liquidity and Capital Resources 

Our principal sources of funds are from premium revenues, commission revenues, net investment income and proceeds from the sale and maturity of 
investments. The Company’s primary uses of funds are for payment of life policy benefits, contract-holder withdrawals on assumed annuity contracts, new 
business  acquisition  costs  for  our  Insurance  segment  (i.e.,  commissions,  underwriting  and  issue  costs),  cost  of  sales  for  Agency  segment  (i.e.,  agent 
compensation, purchased lead and lead generation costs), general operating expenses and purchases of investments. Our investment portfolio is structured 
to provide funds periodically over time, through net investment income and maturities, to provide for the payment of policy benefits and contract-holder 
withdrawals. 

Under our commission financing arrangement, Efinancial receives an upfront commission from Hannover Life on certain insurance products and 

agrees to pay levelized commissions back to Hannover Life over the period the policy stays in-force and 

39

 
 
 
 
premiums are received. On March 31, 2022, Efinancial entered into a new commission financing arrangement and is taking new advances on this financing 
arrangement.  As  of  December  31,  2022  and  December  31,  2021,  we  had  net  advances  of  $31.1  million  and  $21.9  million,  respectively,  under  this 
arrangement.

We are a member of the Federal Home Loan Bank of Chicago (the “FHLBC”). As a member, we are able to borrow on a collateralized basis from 
the  FHLBC.  We  own  FHLBC  common  stock  with  a  book  value  of  $0.2  million,  The  Company's  ability  to  borrow  under  this  facility  is  subject  to  the 
FHLBC's discretion and requires the availability of qualifying assets, Interest on borrowed funds is charged at variable rates established from time to time 
by the FHLBC based on the interest rate option selected at the time of borrowing. In 2022, the Company borrowed and repaid $4 million. There were no 
borrowings from the FHLBC during 2021. 

Fidelity  Life’s  ability  to  pay  dividends  to  Vericity  Holdings,  Inc.  (VHI)  is  limited  by  the  insurance  laws  of  the  State  of  Illinois.  All  shareholder 
dividends are subject to notice filings with the Illinois Director of Insurance. The maximum amount of dividends that can be paid by Illinois life insurance 
companies to shareholders without 30 days prior notice to the Illinois Director of Insurance is the greater of (i) statutory net income for the preceding year
or  (ii)  10%  of  statutory  surplus  as  of  the  preceding  year-end.  Under  Illinois  insurance  statutes,  dividends  may  be  paid  only  from  surplus,  excluding 
unrealized  appreciation  in  value  of  investments,  without  prior  approval.  Dividends  in  excess  of  these  amounts  require  advance  approval  of  the  Illinois 
Director of Insurance. There are no limitations on the amount of dividends that Efinancial can pay. 

 Following the Conversion, Fidelity Life has agreed not to pay any common stock dividends without the approval of a majority of the company 
designees. In connection with the approval of the Conversion by the Illinois Director of Insurance, we agreed, for a period of twenty-four months following 
the completion of the offerings, to seek the prior approval of the Illinois Department of Insurance for any declaration of an ordinary dividend by Fidelity 
Life. To date we have not requested any such dividend and the 24 month prior approval for ordinary dividends expired in August of 2021. During the years 
ended 2022 and 2021, the Board of Directors of Fidelity Life approved no dividend payments to VHI.

Cash inflows from operating activities come primarily from net insurance premiums, earned commissions and net investment income. Cash outflows 

from operations are the result of life, annuity and health claim benefits, operating expenses and income taxes. 

Cash  flows  from  investing  activities  includes  our  fixed  maturity  securities  and  equity  holdings  that  are  classified  as  available-for-sale  securities. 
Period to period, the cash flows associated with the changes in these portfolios will vary between cash sources and cash uses depending on portfolio trading 
due to investment market conditions and other factors. 

Cash flows from financing activities primarily consists of the assumed annuity contract-holder deposits. The annuity liabilities are reducing each 
period due to cash withdrawals by contract-holders on this block of annuities that were primarily written in the late 1980s. Cash deposits to these annuity 
contracts are minimal compared to cash withdrawal activity. Also included in financing cash flows is activity from our commission financing program. 

Cash Flows 

For the for the year ended December 31, 2022, the Company had a net decrease in cash of $12.6 million compared to a net decrease of $13.8 million 

for the year ended December 31, 2021. 

The  decrease  in  cash  flows  from  operating  activities  is  primarily  due  to  lower  cash  receipts  of  commissions  in  the  Agency  segment,  increased 

operating costs, timing related to reinsurance recoverables and a decrease in other policyholder liabilities.

Cash  flows  from  investing  activities  mainly  includes  our  fixed  maturities,  mortgage  loans,  and  equity  holdings.  Period  to  period,  the  cash  flows 
associated with the changes in these portfolios will vary between cash sources and cash uses depending on the need for cash or the excess of cash from 
operating  activities,  as  well  as  portfolio  trading  due  to  investment  market  conditions.  In  the  year  ended  December  31,  2022  $8.8  million  was  used 
principally to acquire $4.7 million of capitalized software and $4.1 million of investment purchases net of sales and maturities.

Cash flows from financing activities was $3.5 million which includes $9.2 million, net proceeds from our commission financing program, partially 

offset by $5.7 million, net of deposits, by contract holders of annuities that were primarily written in the late 1980s.

 The following table summarizes our cash flows for the years ended December 31, 2022 and 2021.

40

 
 
Consolidated Summary of Cash Flows
Net cash (used) provided by operating activities
Net cash (used) provided by investing activities
Net cash provided (used) by financing activities
Net (decrease) in cash, cash equivalents and restricted cash

Risk-Based Capital 

Year Ended December 31,

2022

2021

(dollars in thousands)

  $

  $

(7,370 )   $
(8,766 )  
3,513    
(12,623 )   $

(794 )
(1,275 )
(11,774 )
(13,843 )

Fidelity Life is subject to regulatory guidelines related to the ratio of its capital level compared to its RBC level as determined by formulas adopted 
by state insurance departments and applicable to all life insurance companies. A company’s “authorized control level RBC” is a measure of the amount of 
capital appropriate for an insurance company to support its overall business operations in light of its size, growth and risk profile. RBC standards are used 
by regulators to determine appropriate regulatory actions for insurers that show signs of weak or deteriorating conditions. Companies that do not maintain 
total  adjusted  RBC  in  excess  of  200%  of  the  company’s  authorized  control  level  RBC  may  be  required  to  take  specific  actions  at  the  direction  of  state 
insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2022 and 2021 was well in excess of 200% of its authorized control level. See 
“Business—Regulation—Risk-Based Capital (RBC) Requirements.” 

Due to the continued growth in Fidelity Life’s sales of new insurance policies, Fidelity Life’s statutory surplus has been declining. The accounting 
principles  applicable  to  regulatory  reporting  require  that  insurance  companies  expense  all  policy  acquisition  costs  as  incurred.  Acquisition  expenses 
attributable  to  Fidelity  Life’s  increasing  new  business  growth  have  resulted  in  net  losses  being  reported  for  regulatory  reporting  purposes.  Regulatory 
accounting principles allow limited recognition of the future benefits of deferred tax assets. Accordingly, we recognize no income tax benefit that would 
offset our operating losses for regulatory reporting purposes. 

Fidelity Life is also subject to the model regulation entitled “Valuation of Life Insurance Policies” commonly known as “Regulation XXX.” This 
regulation  requires  life  insurance  companies  that  issue  insurance  policies  with  level  premium  guarantees  to  carry  reserves  that  can  greatly  exceed  the 
amount that the insurance company believes is necessary to reflect its liability for future claims payments. Such reserves are sometimes referred to as “non-
economic  reserves.”  Many  insurance  companies  use  reinsurance,  financing,  formation  of  captive  reinsurers  and  other  reserve  financing  transactions  to 
reduce the regulatory capital needs under Regulation XXX. Generally, these solutions have only been available to carriers with much larger amounts of 
affected liabilities than Fidelity Life. To mitigate the future impact on regulatory capital from Regulation XXX and help stabilize our regulatory capital 
position in light of anticipated sales increases, we entered into a reserve financing agreement with Hannover Life effective July 1, 2013 that covered certain 
products  with  policies  written  on  or  before  September  30,  2012.  This  agreement  was  first  amended  and  restated  as  of  July  1,  2016  and  a  subsequent 
amendment was filed with the Illinois Department of Insurance in November 2019 and approved by the Illinois Department of Insurance on December 23, 
2019. The structure of the agreement, which was first effective July 1, 2013, involves a combination coinsurance with funds withheld and yearly renewable 
term reinsurance covering most of the Company’s non-participating in-force life insurance business with issue dates on or before December 31, 2019. As of 
December  31,  2022  and  December  31,  2021,  the  reserve  credit  net  of  funds  held  of  ($69.2  and  $67.8  for  2022  and  2021),  respectively  under  this 
arrangement was approximately $136.0 and $127.3 million, respectively. 

Off-Balance Sheet Arrangements 

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, revenues 

or expenses, results of operations, liquidity or capital expenditures. 

Quantitative and Qualitative Information about Market Risk 

We  own  a  diversified  portfolio  of  investments  including  cash,  bonds,  commercial  mortgages,  and  common  stock.  Each  of  these  investments  is 
subject, in varying degree, to market risk that can affect their return and their fair value. Bonds are the majority of our investments and include debt issues 
of  corporations,  residential  and  commercial  mortgage-backed  securities  or  other  asset-backed  securities,  U.S.  Treasury  securities,  or  obligations  of  U.S. 
Government Sponsored Enterprises and are classified as fixed maturity investments in our financial statements. Our investment portfolios are subject to 
market risks. 

Market risk is the risk that we will incur losses due to adverse changes in market rates and prices on the fair value of the investment securities that 
we own. We have exposure to market risk through our investment activities, including interest rate risk, credit risk, equity risk and foreign currency risk. 
We have not and do not plan to enter into any derivative financial instruments for trading or speculative purposes. 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
Interest Rate Risk 

Interest  rate  risk  arises  from  the  price  sensitivity  of  investments  to  changes  in  interest  rates.  The  changes  in  the  fair  value  of  our  fixed  maturity 
investments are inversely related to changes in market interest rates. As market interest rates fall the fixed income streams of fixed maturity investments 
held become more valuable and market values rise. As market interest rates rise, the opposite effect occurs. Interest rate risk can also arise if market rates 
fall, which can result in lower interest spreads on our assumed annuity deposits, which are our primary interest rate sensitive liability. 

We  review  the  interest  rate  sensitivity  of  our  available-for-sale  fixed  maturity  securities  by  calculating  the  impact  on  the  market  value  of  our 
holdings  that  would  result  from  a  hypothetical  instantaneous  shift  in  market  interest  rates  across  all  maturities,  which  we  consider  to  be  reasonably 
possible. The impact of such a parallel shift upward in the yield curve of 200 basis points would reduce the market value of our fixed maturity securities 
portfolio by $39.4 million (13.2%) and $52.2 million (14.8%) as of December 31, 2022 and December 31, 2021, respectively. The estimated market value 
changes assume all other factors are held constant and do not attempt to estimate any offsetting change in the value of our liabilities. 

With  regard  to  our  assumed  annuity  deposits,  we  are  subject  to  risk  from  contract-holder  behavior  resulting  from  changes  in  interest  rates.  The
assumed annuity contracts have virtually no surrender charges remaining that could be assessed against withdrawals. When market interest rates exceed the 
amount that we are crediting on deposits, we are subject to higher contract-holder withdrawals or an increase in contract loans, both of which could force 
the  Company  to  sell  assets  prematurely  and  could  lead  to  the  realization  of  capital  losses  on  such  sales.  As  of  December  31,  2022,  we  were  crediting 
interest at the minimum contract interest rate, which on a composite basis is approximately 3.9% annually. We manage our exposure to rising interest rates 
through our ability to increase the contract crediting rate. Our ability to increase our crediting rate is constrained by our portfolio yield at the time of the 
decision to increase rates. Increases in the contract crediting rates could reduce our income unless we are able to maintain a constant interest spread on our 
assets. 

Credit Risk 

Credit risk is the risk of loss due to an adverse change in the financial condition of a specific debt issuer or, in the case of a securitized investment, 
adverse change in the assets being securitized. We address credit risk by establishing minimum rating standards for investments that our portfolio managers 
can acquire and, in the case of a downgrade, continue to hold the investment. For our core fixed maturity portfolio, which comprises a significant majority 
of  our  invested  assets,  only  investment  grade  securities  (minimum  credit  rating  for  new  investments  is  BBB-  as  established  by  Standard  &  Poor’s  or  a 
comparable nationally recognized statistical rating organization) can be purchased and such portfolio managers must maintain an overall credit rating for 
the portfolio of at least A-. Through our portfolio managers, we monitor the financial condition of all the issues of securities that we own. As an additional 
step to reduce our exposure to credit risk, we have established diversification guidelines limiting the total amount of holding by issuer and by investment 
sector. 

Recent Accounting Pronouncements 

All  applicable  adopted  accounting  pronouncements  have  been  reflected  in  our  consolidated  financial  statements  as  of  and  for  the  years  ended 

December 31, 2022 and December 31, 2021. 

Item 7A. Quantitative and Qualitative Disclosures About Market Risk. 

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-

K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required 
by Item 305 of Regulation S-K.

42

 
 
Index to Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm (Public Company Accounting Oversight Board ID no. 34)

Consolidated Balance Sheets as of December 31, 2022 and 2021

Consolidated Statements of Operations for the Years ended December 31, 2022 and 2021

Consolidated Statements of Comprehensive Income (Loss) for the Years ended December 31, 2022 and 2021

Consolidated Statements of Changes in Shareholders’ Equity for the Years ended December 31, 2022 and 2021

Consolidated Statements of Cash Flows for the Years ended December 31, 2022 and 2021

Notes to the Consolidated Financial Statements

Schedule I – Summary of Investments Other Than Investments in Related Parties

Schedule II – Condensed Financial Information of Registrant (Parent Company) Statement of Operations

Schedule III – Supplementary Insurance Information 

Schedule IV – Reinsurance

Schedule V – Valuation and Qualifying Accounts

43

44

45

46

47

48

49

50

76

77

81

82

83

 
 
  
 
  
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the shareholders and Board of Directors of Vericity, Inc.

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of Vericity, Inc. and subsidiaries (the "Company") as of December 31, 2022 and 2021, the 
related consolidated statements of operations, comprehensive income(loss), changes in shareholders’ equity, and cash flows, for each of the two years in the 
period ended December 31, 2022, and the related notes and schedules listed in the Index at Item 8 (collectively referred to as the “financial statements”). In 
our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2022 and 2021, and 
the results of its operations and its cash flows for each of the two years in the period ended December 31, 2022, in conformity with accounting principles 
generally accepted in the United States of America. 

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial 
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States) 
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor 
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of 
internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over 
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and 
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as 
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ DELOITTE & TOUCHE LLP 

Chicago, Illinois
March 31, 2023

We have served as the Company’s auditor since 2005.

44

 
  
  
 
 
 
 
  
  
 
  
  
  
Vericity, Inc. 
Consolidated Balance Sheets 
(dollars in thousands, except share and par value data) 

December 31,

December 31,

2022

2021

Assets
Investments:

Fixed maturities – available-for-sale – at fair value (amortized cost; $331,946
   and $326,591)
Mortgage loans (net of valuation allowances of $83 and $69)
Policyholder loans
Other invested assets
Total investments

Cash, cash equivalents and restricted cash
Accrued investment income
Reinsurance recoverables (net of allowances of $126 and $149)
Deferred policy acquisition costs
Commissions and agent balances (net of allowances of $338 and $432)
Intangible assets
Deferred income tax assets, net
Other assets

  $

Total assets

Liabilities and Shareholders' Equity
Liabilities

Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policy dividend obligations
Reinsurance liabilities and payables
Long-term debt
Short-term debt
Other liabilities

Total liabilities

Commitments and Contingencies (Note 10)
Shareholders' Equity

Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and 
outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income (loss)

Total shareholders' equity
Total liabilities and shareholders' equity

See footnotes to the consolidated financial statements.

  $

45

298,138     $
45,270    
6,699    
3,693    
353,800    
9,776    
3,006    
214,862    
90,189    
34,766    
1,635    
28,437    
33,607    
770,078    

453,763    
77,443    
47,486    
9,515    
6,246    
30,213    
6,976    
27,093    
658,735    

15    
39,840    
101,660    
(30,172 )  
111,343    
770,078     $

352,383  
47,487  
6,371  
2,140  
408,381  

22,399  
2,590  
184,131  
95,715  
28,689  
1,635  
12,700  
31,767  
788,007  

416,039  
80,494  
49,202  
12,669  
6,927  
22,412  
3,966  
23,394  
615,103  

15  
39,840  
122,120  
10,929  
172,904  
788,007  

 
 
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
     
   
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc. 
Consolidated Statements of Operations 
(dollars in thousands, except earnings per share) 

Revenues

Net insurance premiums
Net investment income
Net gains (losses) on investments
Other-than-temporary-impairments (OTTI)
Earned commissions
Insurance lead sales
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income before income tax

Income tax (benefit) expense
Net (loss) income

Earnings per share for the periods

Weighted average shares outstanding, basic and diluted
Basic earnings per share
Diluted earnings per share

Year Ended December 31,

2022

2021

100,075     $
16,036    
115    
(442 )  
42,634    
4,453    
1,041    
163,912    

67,502    
2,780    
97,755    
18,443    
186,480    
(22,568 )  
(2,108 )  
(20,460 )

  $

107,958  
14,566  
3,106  
(4 )
44,393  
6,313  
247  
176,579  

77,693  
2,984  
94,712  
18,225  
193,614  
(17,035 )
(378 )
(16,657 )

Year Ended December 31,

2022

(Unaudited)

2021

(Unaudited)

14,875,000    

(1.38 )   $
(1.38 )   $

14,875,000  
(1.12 )
(1.12 )

  $

  $

  $
  $

See footnotes to the consolidated financial statements.

46

 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
     
   
 
 
   
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
     
   
 
Vericity, Inc. 
Consolidated Statements of Comprehensive Income (Loss) 
(dollars in thousands) 

Net (loss) income
Other comprehensive income (loss), net of tax:
Net unrealized (losses) gains
Total other comprehensive (loss) income
Total comprehensive (loss) income

Year Ended December 31,

2022

2021

  $

(20,460 )   $

(16,657 )

(41,101 )  
(41,101 )  
(61,561 )   $

(5,672 )
(5,672 )
(22,329 )

  $

See footnotes to the consolidated financial statements.

47

 
 
 
 
 
 
 
   
 
 
 
 
 
 
     
   
 
 
 
 
 
 
Vericity, Inc. 
Consolidated Statements of Changes in Shareholders’ Equity 
(dollars in thousands) 

Common stock

Balance – beginning of period
Balance – end of period

Additional paid-in capital

Balance – beginning of period
Balance – end of period

Retained earnings

Balance – beginning of period
Net (loss) income
Balance – end of period

Accumulated other comprehensive income (loss)

Balance – beginning of period
Other comprehensive (loss) income
Balance – end of period

Total shareholders' equity

Year Ended December 31,

2022

2021

15  
15  

  $
  $

39,840  
  $
39,840     $

  $

122,120  
(20,460 )  
101,660     $

  $

10,929  
(41,101 )  
(30,172 )   $
111,343     $

15  
15  

39,840  
39,840  

138,777  
(16,657 )
122,120  

16,601  
(5,672 )
10,929  

172,904  

  $
  $

  $
  $

  $

  $

  $

  $
  $

See footnotes to the consolidated financial statements.

48

 
 
 
 
 
 
 
   
 
 
 
 
 
 
     
   
 
 
     
 
 
 
     
 
 
 
 
     
 
 
 
     
   
 
 
 
 
 
     
 
 
 
     
 
 
 
 
 
Vericity, Inc. 
Consolidated Statements of Cash Flows 
(dollars in thousands) 

Cash flows from operating activities
Net (loss) income
Adjustments to reconcile net (loss) income to net cash (used) provided by operating activities:

Year Ended December 31,

2022

2021

  $

(20,460 )   $

(16,657 )

Depreciation and amortization and other non-cash items
Interest credited to policyholder account balances
Deferred income tax
Net investment (gains) losses
Other-than-temporary-impairments
Interest expense

Change in:

Equity securities
Accrued investment income
Reinsurance recoverables
Deferred policy acquisition costs
Commissions and agent balances
Other assets
Insurance liabilities
Other liabilities

Net cash (used) provided by operating activities

Cash flows from investing activities
Sales, maturities and repayments of:

Fixed maturities
Mortgage loans
Other invested assets

Purchases of:

Fixed maturities
Mortgage loans
Other invested assets

Change in policyholder loans, net
Other, net

Net cash (used) provided by investing activities

Cash flows from financing activities
Debt issued
Debt repaid
Deposits to policyholder account balances
Withdrawals from policyholder account balances

Net cash provided (used) by financing activities
Net (decrease) in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash – beginning of period
Cash, cash equivalents and restricted cash – end of period

Supplemental cash flow information
Non-cash transactions:

4,105    
2,780    
(6,160 )  
(115 )  
442    
1,648    

—    
(416 )  
(30,731 )  
5,526    
(6,077 )  
(402 )  
41,783    
707    
(7,370 )  

37,534    
6,650    
—    

(42,373 )  
(4,527 )  
(980 )  
(328 )  
(4,742 )  
(8,766 )  

22,169    
(13,006 )  
381    
(6,031 )  
3,513    
(12,623 )  
22,399    
9,776     $

3,322  
2,984  
(266 )
(3,106 )
4  
1,496  

4,887  
43  
(26,116 )
(8,503 )
(9,163 )
(1,349 )
47,911  
3,719  
(794 )

68,115  
6,513  
428  

(65,392 )
(3,456 )
(1,120 )
42  
(6,405 )
(1,275 )

1,248  
(6,844 )
584  
(6,762 )
(11,774 )
(13,843 )
36,242  
22,399  

—  

  $

—  

  $

  $

See footnotes to the consolidated financial statements.

49

 
 
 
 
 
 
 
   
 
 
 
 
 
 
     
   
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
     
   
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
Vericity, Inc. 
Notes to the Consolidated Financial Statements 
(dollars in thousands) 

Note 1—Summary of Significant Accounting Policies 

Description of Business 

Vericity, Inc. (the Company) is a Delaware corporation organized to be the stock holding company for Members Mutual and its subsidiaries. On 
August 7, 2019, the Company completed the initial public offering of 14,875,000 shares of its common stock at a price of $10.00 per share (the IPO). The 
IPO was conducted in connection with the conversion of Members Mutual from mutual to stock form and the acquisition by the Company of all of the 
capital stock of Members Mutual following its conversion to stock form after its plan of conversion and amended and restated articles of incorporation 
were  approved  at  a  special  meeting  of  eligible  members  on  August  6,  2019  (the  Conversion).  As  a  result  of  the  Conversion,  the  Company  became  the 
holding  company  for  converted  Members  Mutual  and  its  indirect  subsidiaries,  including  Fidelity  Life  Association  (Fidelity  Life)  and  Efinancial,  LLC 
(Efinancial). 

The Company operates as a holding company and currently has no other business operations. Fidelity Life is an Illinois- domiciled life insurance 
company  that  was  founded  in  1896.  Fidelity  Life  markets  life  insurance  products  through  independent  and  affiliated  distributors  and  is  licensed  in  the 
District of Columbia and all states, except New York and Wyoming. Efinancial markets life and other products for non-affiliated insurance companies and 
sells life products for Fidelity Life.

The accompanying consolidated financial statements present the accounts of the Company and subsidiaries at December 31, 2022 and December 31, 

2021, and for the years ended December 31, 2022 and 2021. 

Basis of Presentation

These consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America 

(GAAP). All intercompany accounts and transactions have been eliminated in consolidation. 

Use of Estimates 

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect 
the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial  statements  and  the  reported 
amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. 

Unconsolidated Variable Interest Entities 

In the normal course of investing activities, the Company enters into relationships with variable interest entities (VIEs), as an investor in limited 
partnership interests and asset-backed securities. The Company is not the primary beneficiary of these VIEs, and therefore does not consolidate them. The 
Company determines whether it is the primary beneficiary of a VIE based on a qualitative assessment of the relative power and benefits of the Company 
and the other participants in the VIE. The Company’s maximum exposure to loss with respect to these investments is limited to the investment carrying 
values included in the Company’s Consolidated Balance Sheets and any unfunded commitments. 

Fixed Maturities

Fixed  maturities  classified  as  available-for-sale  are  reported  at  fair  value.  Changes  in  fair  value  are  reported  as  unrealized  gains  or  losses  as 
discussed  below.  Fixed  maturities  include  bonds,  residential  mortgage-backed  securities,  commercial  mortgage-backed  securities  and  asset-backed 
securities.  Unrealized  gains  and  losses  on  available-for-sale  fixed  maturity  securities  are  reported  as  a  component  of  accumulated  other  comprehensive 
income (AOCI), net of applicable deferred income taxes.

Fair value is based on quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting 
fixed maturity securities cash flows to reflect interest rates currently being offered on similar terms to borrowers of similar credit quality, by quoted market 
prices of comparable instruments, and by independent pricing sources. See "Note 11–Assets and Liabilities Measured at Fair Value" for further discussion 
on inputs and assumptions used to estimate fair value. 

50

 
 
 
The amortized cost of fixed maturity securities is determined based on cost, adjustments for previously recorded other-than-temporary impairment 
(OTTI) losses, and the cumulative effect of amortization of premiums and accretion of discounts using the effective interest method. Such amortization and 
accretion  are  included  in  net  investment  income  on  the  Consolidated  Statements  of  Operations.  For  mortgage-backed  and  asset-backed  securities,  the 
Company considers estimates of future prepayments in the calculation of the effective yield used to apply the interest method. If a difference arises between 
the  anticipated  prepayments  and  the  actual  prepayments,  the  Company  recalculates  the  effective  yield  based  on  actual  prepayments  and  the  currently 
anticipated future prepayments. The amortized costs of such securities are adjusted to the amount that would have resulted had the recalculated effective 
yields been applied since the acquisition of the securities with a corresponding charge or credit to net investment income. Interest income on lower rated 
asset-backed securities is determined using the prospective yield method. Prepayment estimates are based on the structural elements of specific securities, 
interest rates, and generally recognized prepayment speed indices. 

For OTTI losses on fixed maturity securities, credit losses are recognized in earnings and losses resulting from factors other than credit of the issuer 

are recognized in other comprehensive income. See “Note 2–Investments” for further information on factors reviewed to assess OTTIs. 

Mortgage Loans 

Mortgage loans are held on commercial real estate and are stated at the aggregate unpaid principal balances, net of any write-downs and valuation 
allowances.  The  Company  identifies  loans  for  evaluation  of  impairment  primarily  based  on  the  collection  experience  of  each  loan.  Mortgage  loans  are 
considered impaired when, based on current information and events, it is probable that the Company will be unable to collect principal or interest amounts 
according to the contractual terms of the loan agreement. Impairment is measured on a loan-by-loan basis based on the present value of expected future 
cash flows discounted at the loan’s effective interest rate or the fair value of the collateral. Impairments are included in net gains (losses) on investments in 
the Consolidated Statements of Operations. 

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended 

for mortgage loans that are in default or when full and timely collection of principal and interest payments is not probable. 

Short-Term Investments

Short-term investments include highly liquid securities and other investments with remaining maturities of one year or less, but greater than three 
months  from  the  date  of  purchase.  Securities  included  within  short-term  investments  are  classified  as  available-for-sale  and  are  reported  at  fair  value. 
Changes in fair value are reported as unrealized gains or losses and are a component of AOCI, net of applicable deferred income taxes. Fair value is based 
on quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting fixed maturity securities cash 
flows  to  reflect  interest  rates  currently  being  offered  on  similar  terms  to  borrowers  of  similar  credit  quality,  by  quoted  market  prices  of  comparable 
instruments,  and  by  independent  pricing  sources.  See  “Note  11–Assets  and  Liabilities  Measured  at  Fair  Value”  for  further  discussion  on  inputs  and 
assumptions used to estimate fair value.

Policyholder Loans 

Policyholder loans are carried at the aggregate of the unpaid balance. Interest income on such loans is recorded as earned in net investment income 

using the contractually agreed-upon interest rate. 

Cash, Cash Equivalents and Restricted Cash 

Cash and cash equivalents include cash on hand, amounts due from banks and highly liquid investments that are both readily convertible into known 
amounts of cash and have maturities of three months or less at the time of acquisition such that they present insignificant risk of changes in value due to 
changing interest rates and lack of credit exposure. The carrying value of these securities approximates their fair value. 

51

 
Reinsurance 

The Company enters into reinsurance agreements to diversify risk and limit its overall financial exposure. Although these reinsurance agreements 
contractually  obligate  the  reinsurers  to  reimburse  the  Company,  they  do  not  discharge  the  Company  from  its  primary  liability  and  obligation  to 
policyholders. Risk transfer criteria are reviewed for each reinsurance contract to determine if the contract will be accounted for as reinsurance or under the 
deposit method of accounting. 

The  Company  estimates  the  amount  of  uncollectible  reinsurance  recoverables  based  on  periodic  evaluations  of  balances  due  from  reinsurers, 
reinsurer  solvency,  and  management’s  experience.  Changes  in  the  estimated  amounts  for  uncollectible  reinsurance  recoverables  are  presented  as  a 
component of life, annuity, and health claim benefits in the Consolidated Statements of Operations. Amounts owed by reinsurers are considered past due 
based  on  the  terms  of  the  reinsurance  contract.  Reinsurance  recoverables  and  any  related  allowance  are  written  off  after  collection  efforts  have  been 
exhausted or a negotiated settlement is reached with the reinsurer. 

Deferred Policy Acquisition Costs (DAC) 

Incremental  direct  costs  of  acquiring  new  business,  principally  commissions  on  sales,  underwriting,  policy  issuance  and  processing,  and  medical 
inspection costs, are deferred for successfully placed contracts. DAC for the life insurance business is amortized over the life of the business; for traditional 
life products, the DAC is amortized as a level percentage of gross premiums; for universal life (UL) products, the DAC is amortized as a level percentage 
based on estimated gross profits (EGPs). DAC for the assumed block of deferred annuities is amortized over 20 years. For UL and the deferred annuities, 
amortization amounts are adjusted when revisions are made to the estimates of current or future EGPs. DAC balances are evaluated periodically to assess 
whether there are sufficient gross margins or gross profits to recover the remaining unamortized balances. 

Intangible Assets 

Impairment testing may be performed when events or changes in circumstances indicate that the carrying amount of the intangible assets may not be 
recoverable.  Intangible  assets  are  tested  for  impairment  based  on  undiscounted  cash  flows,  which  requires  the  use  of  estimates  and  judgment,  and,  if 
impaired,  are  written  down  to  fair  value  based  on  discounted  cash  flows.  For  years  ended  December  31,  2022  and  December  31,  2021,  we  have  not 
recorded an impairment of intangible assets.

Future Policy Benefits, Policyholder Account Balances, and Other Policyholder Liabilities 

Future  policy  benefits  represent  the  reserve  for  traditional  life  insurance  policies  and  annuities  in  payout  status.  Reserves  for  traditional  life 
insurance  policies  are  computed  using  the  net  level  premium  method  on  the  basis  of  actuarial  assumptions  at  the  issue  date  of  the  contracts,  including 
mortality, policy lapse assumptions, and rates of interest. The reserves for annuities in payout status (structured settlements) represent the present value of 
assumed future payments based on contract terms for the future payouts and can include assumptions for mortality. To the extent that unrealized gains on 
available-for-sale fixed maturity securities would result in a premium deficiency had those gains actually been realized, an adjustment is recorded net of tax 
as  a  (decrease)  increase  of  unrealized  capital  gains  included  in  AOCI.  For  years  ended  December  31,  2022  and  2021,  this  adjustment,  net  of  tax,  was 
($4,687) and ($1,269), respectively. 

A premium deficiency exists if the discounted present value of future gross premiums is not sufficient to cover anticipated future cash outflows. To 
assess  the  adequacy  of  our  benefit  reserves,  we  annually  perform  premium  deficiency  testing  for  each  of  our  lines  of  business  using  best  estimate 
assumptions as of the date of the test without provision for adverse deviation. If benefit reserves minus the DAC asset are less than the present value of 
future cash flows on the line of business, then first the DAC asset will be reduced. If reducing the DAC asset down to zero is still not sufficient to eliminate 
the premium deficiency, then benefit reserves will be increased. Recognizing a premium deficiency will reduce our reported net income or increase our 
reported loss, for the period.

In connection with our premium deficiency testing on our most significant business lines, we performed sensitivity analyses on our Core Life, Non-
Core  Life,  Closed  Block,  and  annuities  and  assumed  life  business  lines  to  capture  the  effect  that  certain  key  assumptions  have  on  expected  future  cash 
flows,  and  the  impact  of  those  assumptions  on  the  adequacy  of  DAC  balances  and  GAAP  benefit  reserves.  The  sensitivity  tests  are  performed 
independently, without consideration for any correlation among the key assumptions. 

Policyholder  account  balances  include  the  liability  for  assumed  deferred  annuity  and  universal  life  contracts  and  the  liabilities  for  policyholder 
dividends and death benefits on life insurance contracts that have been left on deposit with the Company. These liabilities represent the account value of the 
policyholder  as  there  are  no  other  benefits  due.  This  liability  is  equal  to  the  balance  that  accrues  to  the  benefit  of  the  policyholder,  which  includes  the 
accumulation of deposits, plus interest credited, less withdrawals. 

52

 
Other policyholder liabilities include the amounts estimated for claims that have been reported but not settled and estimates for claims incurred but 

not reported. 

Long and Short-Term Debt 

Debt represents upfront commission payments received on certain term life products that are to be repaid as level commissions over the life of the 
underlying  policies  issued.  The  debt  liability  is  accounted  for  under  the  interest  method,  which  requires  the  imputation  of  interest  resulting  in  the 
recognition of a discount as the difference between the cash payments received and the level commissions expected to be repaid based on current policy 
lapse assumptions. Under the interest method, the discount is amortized as interest expense over the period that level commissions are repaid resulting in a 
constant rate of interest when applied to the amount outstanding at the beginning of any given period. The amount to be repaid as level commissions are 
dependent on the level of expected policy lapses assumed for the underlying commissions financed; therefore, the debt liability may be adjusted in periods 
where revisions to policy lapse assumptions are made, which may result in the recognition of a gain or loss. 

Shareholders' Equity - Common Stock 

Apex  Holdco   L.P.,  an  affiliate  of  J.C.  Flowers  IV  L.P.,  a  private  equity  fund  advised  by  J.C.  Flowers  &  Co.   LLC,  pursuant  to  a  standby  stock 
purchase agreement under which Apex Holdco L.P. agreed to act as the standby purchaser for the IPO (“Standby Purchaser”).   As a result, the Standby 
Purchaser owns approximately 76.5% of the issued and outstanding shares of Vericity, Inc. common stock. 

Income Taxes 

The current receivable for federal income tax is recognized based on the estimated amounts to be reflected on the filed tax returns. Federal income 
tax expense or benefit is recognized based on amounts reported in the consolidated financial statements and using the applicable current federal income tax 
rate.  Income  taxes  are  allocated  to  operations  and  other  comprehensive  (loss)  income  based  on  the  source  of  the  taxable  event.  Deferred  tax  assets  and 
liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and 
liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the 
years in which those temporary differences are expected to be recovered or settled. The effects of changes in tax rates or laws are recognized in the period 
that includes the enactment date. If necessary, a valuation allowance is established to reduce the carrying amount of deferred tax assets to amounts that are 
more likely than not to be realized. See “Note 4 – Income Taxes” for further details. 

Revenue Recognition 

Life and health insurance contract premiums are recognized as income when due from policyholders. Deposits on deposit-type contracts are entered 

directly as a liability when cash is received. 

53

 
Commission revenue from the sale of insurance products by Efinancial is recognized once the insurance policy is issued by the insurance company 
and accepted by the customer (policy placement) and recorded as commission receivable, net of any advances received. Provision is made for commission 
revenue that, based on experience, will ultimately not be earned due to the customer discontinuing the underlying insurance policy. Commission revenue 
that Efinancial earns from the sale of insurance products where Efinancial acts as the general agent and utilizes a sub-agent to sell the policy (wholesale
distribution) is recorded net of related commission expense paid to the writing agency. Efinancial commissions earned for the sale of Fidelity Life products, 
where Efinancial is acting in the capacity as a sub-agent, are not eliminated, primarily related to the agreement with AmeriLife in which services under the 
agency and sub-agency agreements are distinct from one another.

Our  primary  revenue-generating  arrangements  that  are  within  the  scope  of  Accounting  Standards  Codification  (ASC)  606  are  our  brokerage 
arrangements  associated  with  selling  an  insurance  policy  where  Efinancial  is  either  acting  in  the  capacity  of  a  general  agent  and  selling  directly  to  the 
insurance  carrier,  or  acting  as  a  sub-agent  under  general  agency  agreement.  In  these  arrangements,  our  customer  is  the  insurance  carrier  and  we  have  a 
single performance obligation to place a policy for the insurance carrier. Our performance obligation is satisfied at the point in time when the policy is 
placed, which is the point in time when the customer obtains control over the policy and has the right to use and obtain the benefits from the policy. In these 
arrangements, depending on the number of years the policy is in-force, a majority of our consideration is received in the first year. In addition to the first-
year consideration, depending on the specific carrier and product involved, we may also be entitled to renewal commissions over the period of time the 
policy remains in-force. Our consideration is variable based on the amount of time we estimate a policy will remain in-force. We estimate the amount of 
variable  consideration  that  we  expect  to  receive  based  on  our  historical  experience  or  carrier  experience  to  the  extent  available,  industry  data  and  our 
expectations as to future persistency rates. Additionally, we consider application of the constraint and only recognize the amount of variable consideration 
that we believe is probable to be received and will not be subject to a significant revenue reversal. We monitor and update this estimate at each reporting 
date.  Because  we  recognize  revenue  prior  to  being  entitled  to  the  payment  for  these  renewal  commissions,  we  recognize  a  contract  asset.  We  have 
determined that any contract costs (e.g., costs to obtain or costs to fulfill) related to our brokerage arrangements are immaterial.

Insurance lead sales include the sale of potential life insurance customer leads to outside parties including agencies and unaffiliated insurers. Sales

of leads are recorded at the time the lead data is sold to the customer and recorded as a receivable, net of allowance for returns. 

Net Investment Income and Net Gains (Losses) on Investments 

Net investment income consists primarily of interest and dividends. Interest is recognized on an accrual basis and reflects amortization of premiums 
and accretion of discounts on an effective yield basis, based on expected cash flows. Dividends are recorded on the ex-dividend date. Net gains (losses) on 
investments, resulting from sales or calls of investments and representing the difference between the net proceeds and the carrying value of investments 
sold, are determined on a specific identification basis. Net gains (losses) on investments are also recognized when declines in the fair value of invested 
assets  are  considered  to  be  other-than-temporary.  Changes  in  value  reported  for  investments  accounted  for  using  the  equity  method  of  accounting  are 
classified within net gains (losses) on investments. 

Policyholder Dividend Obligations 

Dividends  payable  to  policyholders  are  determined  annually  based  on  the  experience  of  the  Closed  Block  policies  and  are  payable  only  upon 
declaration by the Board of Directors of Fidelity Life. At December 31, 2022 and 2021, a provision has been made for dividends expected to be paid in the 
following calendar year of $1,236 and $1,139, respectively. The provision is recorded in other policyholder liabilities in the Consolidated Balance Sheets. 

The  Company  also  establishes  a  policyholder  dividend  obligation  when  cumulative  actual  earnings  of  the  Closed  Block  are  in  excess  of  the 

cumulative expected earnings that were determined at the inception of the Closed Block. See “Note 8 – Closed Block” for further discussion. 

Recently Issued and Adopted Accounting Pronouncements

Pursuant to the Jumpstart Our Business Startups Act (“JOBS Act”), an emerging growth company is provided the option to adopt new or revised 
accounting  standards  that  may  be  issued  by  the  Financial  Accounting  Standards  Board  (FASB)  or  the  SEC  either  (i)  within  the  same  periods  as  those 
otherwise applicable to non-emerging growth companies or (ii) within the same time periods as private companies. The Company has elected to use the 
extended transition period for complying with any new or revised financial accounting standards. Accordingly, the information contained herein may be 
different than the information you receive from other public companies. 

54

 
 
 
 
We also intend to continue to take advantage of some of the reduced regulatory and reporting requirements of emerging growth companies pursuant to the 
JOBS Act so long as we qualify as an emerging growth company, including, but not limited to, not being required to comply with the auditor attestation 
requirements  of  Section  404(b)  of  the  Sarbanes-Oxley  Act,  reduced  disclosure  obligations  regarding  executive  compensation,  and  exemptions  from  the 
requirements of holding non-binding advisory votes on executive compensation and golden parachute payments.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842): Accounting for Leases. The guidance is effective for interim and annual 
periods beginning on or after January 1, 2022. The new guidance requires a lessee to recognize “right-of-use” (ROU) assets and liabilities for leases with 
lease  terms  of  more  than  12  months  including  those  historically  accounted  for  as  operating  leases.  We  adopted ASU  No.  2016-02,  Leases  (Topic  842) 
effective January 1, 2022. The effect of the new guidance at date of adoption was the recognition of a ROU asset and operating lease liabilities of $2,329 
reported in other assets and liabilities, respectively.

In  August  2020,  the  FASB  issued  ASU  2020-08,  Codification  Improvements  to  Subtopic  310-20,  Receivables  -  Nonrefundable  Fees  and  Other 
Costs, which clarifies that an entity should re-evaluate whether a callable debt security is within the scope of ASU 2017-08, Receivables—Nonrefundable 
Fees and Other Costs, paragraph 310-20-35-33 for each reporting period. For public business entities, the amendments in this update are effective for fiscal 
years and interim periods within those fiscal years, beginning after December 15, 2020. For all other entities, the amendments in this update are effective 
for fiscal years beginning after December 15, 2021 and interim periods within fiscal years beginning after December 15, 2022. The amendments in this 
ASU are to be applied on a prospective basis, as of the beginning of the period of adoption for existing or newly purchased callable debt securities. The 
Company adopted the ASU on January 1, 2022 with no material impact on the consolidated financial statements and disclosures.

In June 2016, the FASB issued new guidance on measurement of credit losses on financial instruments, ASU No. 2016-13, Financial Instruments—
Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The guidance is effective for interim and annual periods beginning on 
or after January 1, 2023. For substantially all financial assets, the ASU should be applied on a modified retrospective basis through a cumulative effect 
adjustment to retained earnings. For previously impaired debt securities and certain debt securities acquired with evidence of credit quality deterioration 
since origination, the new guidance should be applied prospectively. This ASU replaces the incurred loss impairment methodology with one that reflects 
expected credit losses. The measurement of expected credit losses should be based on historical loss information, current conditions, and reasonable and 
supportable forecasts. The new guidance requires that OTTI on a debt security will be recognized as an allowance going forward, such that improvements 
in expected future cash flows after an impairment will no longer be reflected as a prospective yield adjustment through net investment income, but rather a 
reversal  of  the  previous  impairment  and  recognized  through  net  gains  (losses)  on  investments.  The  guidance  also  requires  enhanced  disclosures.  The 
Company has assessed the asset classes impacted by the new guidance and is currently assessing the accounting and reporting system changes that will be 
required to comply with the new guidance. The Company is currently evaluating the impact of the new guidance on its consolidated financial statements. In 
March 2022, the FASB issued ASU 2022-02 – Financial Instruments—Credit Losses (Topic 326): Troubled Debt Restructuring and Vintage Disclosure. 
This  ASU  was  issued  to  eliminate  the  troubled  debt  restructuring  recognition  and  measurement  guidance  for  creditors  that  have  adopted  the  current 
expected  credit  loss  guidance  while  enhancing  disclosure  requirements  for  certain  loan  refinancing  and  restructurings  by  creditors  when  a  borrower  is 
experiencing financial difficulty. The Company is evaluating this ASU as part of ASU 2016-13 implementation assessment.

In August 2018, the FASB issued ASU No. 2018-12, Targeted Improvements to the Accounting for Long-Duration Insurance Contracts (Topic 944). 
The FASB amends the accounting model under GAAP for certain long-duration insurance contracts and requires insurers to provide additional disclosures 
in annual and interim reporting periods. The amendments are aimed at improving the following four key areas of financial reporting: measurement of the 
liability  for  future  policy  benefits  related  to  nonparticipating  traditional  and  limited-payment  contracts,  measurement  and  presentation  of  market  risk 
benefits, amortization of deferred acquisition costs (DAC), and presentation and disclosures. The Company expects the impact to be material and is in the 
process  of  quantifying  the  impact  of  this  standard.  In  November  2020,  the  FASB  issued  ASU  2020-11—Financial  Services—Insurance  (Topic  944): 
Effective Date and Early Application. This ASU was issued to provide additional time for implementation of ASU 2018-12 by deferring the effective date 
by one year. For smaller reporting companies, this update is effective for fiscal years beginning after December 15, 2024 and interim periods within fiscal 
years beginning after December 15, 2025. In December 2022, FASB issued ASU 2022-05 —Financial  Services—Insurance  (Topic  944):  Transition  for 
Sold Contracts. This ASU introduced an optional accounting policy election under which the insurer can choose not to apply the amendments made by 
ASU 2018-12 to certain contracts that are derecognized as a result of a sale or disposal before the effective date of ASU 2018-12. Insurers that make this 
policy election would also be subject to additional disclosure requirements. This ASU will be considered as part of ASU 2018-12 impact assessment.

55

 
  
 
 
Note 2—Investments 

The  Company  continuously  monitors  its  investment  strategies  and  individual  holdings  with  consideration  of  current  and  projected  market 
conditions, the composition of the Company’s liabilities, projected liquidity and capital investment needs, and compliance with investment policies and 
state regulatory guidelines. 

Fixed Maturities

The amortized cost, gross unrealized gains, gross unrealized losses, fair value, and OTTI loss included in AOCI of fixed maturities are as follows: 

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Amortized
Cost

Unrealized
Gains

December 31, 2022
Unrealized
Losses

Fair
 Value

OTTI
Losses

9,258     $
9,429    
68,213    
171,283    
130    
4,912    
21,374    
47,347    
331,946     $

349     $
63    
26    
1,473    
1    
140    
2    
5    
2,059     $

(501 )   $
(614 )    
(12,015 )    
(16,275 )    
—      
(622 )    
(1,914 )    
(3,926 )    
(35,867 )   $

9,106     $
8,878      
56,224      
156,481      
131      
4,430      
19,462      
43,426      
298,138     $

—  
—  
—  
—  
—  
(709 )
—  
—  
(709 )

Amortized
Cost

Unrealized
Gains

December 31, 2021
Unrealized
Losses

Fair
 Value

OTTI
Losses

9,825     $
12,889    
58,170    
164,823    
378    
5,880    
20,003    
54,623    
326,591     $

2,076     $
795    
2,696    
20,023    
36    
222    
848    
330    
27,026     $

—     $
(5 )    
(396 )    
(348 )    
—      
(33 )    
(36 )    
(416 )    
(1,234 )   $

11,901     $
13,679      
60,470      
184,498      
414      
6,069      
20,815      
54,537      
352,383     $

—  
—  
—  
—  
—  
(412 )
—  
—  
(412 )

  $

  $

  $

  $

Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or 
prepayment penalties. Maturities of mortgage-backed and asset-backed securities may be substantially shorter than their contractual maturity because they 
may  require  monthly  principal  installments  and  such  loans  may  prepay  principal.  The  amortized  cost  and  fair  value  of  fixed  maturities  by  contractual 
maturity, are presented in the following table: 

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date — primarily mortgage and 
asset-backed

Total fixed maturities

December 31, 2022

Amortized
Cost

Fair
 Value

  $

  $

6,239     $
34,330      
72,312      
136,004      

83,061      
331,946     $

6,207  
32,719  
67,472  
115,545  

76,195  
298,138  

Fixed maturities with a carrying value of $2,680 and $3,604 were on deposit with governmental authorities, as required by law at December 31, 

2022 and 2021, respectively. 

56

 
 
 
 
 
 
 
   
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
The Company’s fixed maturities portfolio was primarily composed of investment grade securities, defined as a security having a rating of Aaa, Aa, 
A, or Baa from Moody’s, AAA, AA, A, or BBB from S&P or NAIC rating of NAIC 1 or NAIC 2. Investment grade securities comprised 95.1% and 94.8% 
of the Company’s total fixed maturities portfolio at December 31, 2022 and 2021, respectively.

At December 31, 2022 and December 31, 2021, the Company had unfunded commitments to make investments in fixed maturity securities in the 

amount of $1,290 and $657, respectively. 

Mortgage Loans 

The Company makes investments in commercial mortgage loans. The Company, along with other investors, owns a pro-rata share of each loan. The 
Company  participates  in  37  such  investment  instruments  with  ownership  shares  ranging  from  0.6%  to  30.0%  of  the  trust  at  December  31,  2022.  The 
Company owns a share of 328 mortgage loans with a loan average balance of $138 and a maximum exposure related to any single loan of $555. Mortgage 
loan holdings are diversified by geography and property type as follows: 

Property Type:

Retail
Office
Industrial
Mixed use
Apartments
Medical office
Other

Gross carrying value of mortgage loans

Valuation allowance

Net carrying value of mortgage loans

U.S. Region:

West South Central
East North Central
South Atlantic
West North Central
Mountain
Middle Atlantic
East South Central
New England
Pacific

Gross carrying value of mortgage loans

Valuation allowance

Net carrying value of mortgage loans

December 31, 2022

December 31, 2021

Gross Carrying
Value

% of Total

Gross Carrying
Value

% of Total

  $

  $

13,866      
11,115      
8,138      
5,249      
2,796      
3,053      
1,136      
45,353      
(83 )  
45,270    

30.6 %  $
24.5 % 
17.9 % 
11.6 % 
6.2 % 
6.7 % 
2.5 % 
100.0 % 

      $

15,257      
11,627      
8,234      
5,327      
2,880      
3,078      
1,153      
47,556      
(69 )    
47,487    

32.1 %
24.4 %
17.3 %
11.2 %
6.1 %
6.5 %
2.4 %
100.0 %

December 31, 2022

December 31, 2021

Gross Carrying
Value

% of Total

Gross Carrying
Value

% of Total

  $

  $

11,608      
12,320      
8,815      
2,871      
2,824      
2,310      
3,661      
34      
910      
45,353      
(83 )  
45,270    

25.6 %  $
27.2 % 
19.4 % 
6.3 % 
6.2 % 
5.1 % 
8.1 % 
0.1 % 
2.0 % 
100.0 % 

      $

12,017      
12,439      
9,337      
3,065      
3,393      
2,392      
3,445      
82      
1,386      
47,556      
(69 )    
47,487      

25.3 %
26.3 %
19.6 %
6.4 %
7.1 %
5.0 %
7.2 %
0.2 %
2.9 %
100.0 %

During  the  years  ended  December  31,  2022  and  2021,  $4,527  and  $3,456  of  new  mortgage  loans  were  purchased,  respectively,  which  did  not
include second lien mortgage loans. All taxes, assessments, or any amounts advanced were not included in the mortgage loan balances at December 31, 
2022 and 2021. At December 31, 2022 and 2021, the Company had 3 and 2 mortgage loans with a total carrying value of $692 and $685 that were in a 
restructured status, respectively. There were no impairments for mortgage loans in 2022 and 2021. 

57

 
 
 
 
   
 
 
 
   
   
   
 
 
     
     
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
   
 
 
 
   
 
 
 
   
   
   
 
 
 
   
 
   
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
The changes in the valuation allowance for commercial mortgage loans were as follows: 

Beginning balance
Net (decrease) increase in valuation allowance

Ending balance

Year Ended December 
31, 2022

Year Ended December 
31, 2021

  $

  $

69     $
14    
83     $

141  
(72 )
69  

At December 31, 2022 and 2021 the Company had no mortgage loans that were on non-accrual status. 

At December 31, 2022 and 2021,  the  Company  had  a  commitment  to  make  investments  in  mortgage  loans  in  the  amount  of  $2,575  and  $4,485, 

respectively. 

Net Investment Income 

The sources of net investment income are as follows: 

Income from:

Fixed maturities
Policyholder loans
Mortgage loans
Cash, cash equivalents and restricted cash
Dividends on equity securities
Gross investment income

Investment expenses

Net investment income

Year Ended December 31,

2022

2021

  $

  $

14,556     $
378    
2,472    
66    
—    
17,472    
(1,436 )  
16,036     $

12,738  
305  
2,824  
5  
260  
16,132  
(1,566 )
14,566  

Investment  expenses  include  investment  management  fees,  some  of  which  include  incentives  based  on  market  performance,  custodial  fees  and 

internal costs for investment-related activities. 

Net Gains (Losses) on Investments

The sources of net investment gains (losses) are as follows: 

Investment gains (losses) from sales:
Fixed maturities
Equity securities
Mortgage loans
Cash and cash equivalents
Investment expenses
Gains and losses from sales
Valuation change of other invested assets - appreciation (decline):
Valuation change of equity securities - appreciation (decline):
Change in valuation allowance on mortgage loans

Total net gains (losses) on investments

Other-Than-Temporary Impairment 

Year Ended December 31,

2022

2021

(364 )   $
—    
(80 )  
1    
—    
(443 )  
572    
—    
(14 )  
115     $

801  
(1,644 )
44  
—  
(24 )
(823 )
1,175  
2,682  
72  
3,106  

$

$

The Company regularly reviews its investments portfolio for factors that may indicate that a decline in the fair value of an investment is other-than-
temporary.  A  fixed  maturity  security  is  other-than-temporarily  impaired  if  the  fair  value  of  the  security  is  less  than  its  amortized  cost  basis  and  the 
Company either intends to sell the fixed maturity security or it is more likely than not the Company will be required to sell the fixed maturity security 
before recovery of its amortized cost basis. For all other securities in an unrealized loss position in which the Company does not expect to recover the entire 
amortized cost basis, the security is deemed to be other-than-temporarily impaired for credit reasons. 

58

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Significant judgment is required in the determination of whether an OTTI loss has occurred for a security. The Company has developed a consistent 
methodology  and  has  identified  significant  inputs  for  determining  whether  an  OTTI  loss  has  occurred.  Some  of  the  factors  considered  in  evaluating 
whether a decline in fair value is other-than-temporary are the financial condition and prospects of the issuer, payment status, the probability of collecting 
scheduled principal and interest payments when due, credit ratings of the securities, and the duration and severity of the decline. 

The credit loss component of a fixed maturity security impairment is calculated as the difference between amortized cost and the present value of 
the expected cash flows of the security. The present value is determined using the best estimate of cash flows discounted at the effective rate implicit to the 
security  at  the  date  of  purchase  or  prior  impairment.  The  methodology  and  assumptions  for  estimating  the  cash  flows  vary  depending  on  the  type  of 
security. For mortgage-backed and asset-backed securities, cash flow estimates, including prepayment assumptions, are based on data from widely accepted 
third-party sources or internal estimates. In addition to prepayment assumptions, cash flow estimates vary based on assumptions regarding the underlying 
collateral characteristics, expectations of delinquency and default rates, and structural support, including subordination and guarantees. If the present value 
of the modeled expected cash flows equals or exceeds the amortized cost of a security, no credit loss exists and the security is considered to be temporarily 
impaired. If the present value of the expected cash flows is less than amortized cost, the security is determined to be other-than-temporarily impaired for 
credit reasons and is recognized as an OTTI loss in earnings. The non-credit component, determined as the difference between the adjusted amortized cost 
basis and fair value, is recognized as OTTI in other comprehensive (loss) income. 

A roll-forward of the cumulative credit losses on fixed maturity securities is as follows: 

Beginning balance of credit losses on fixed maturities

Additional credit losses for which an OTTI was not previously recognized
Additional credit losses for which an OTTI was previously recognized
Reduction of credit losses related to securities sold during period

Ending balance of credit losses on fixed maturities

December 31,
2022

December 31,
2021

  $

  $

837     $
394    
48    
(16 )  
1,263     $

833  
4  
—  
—  
837  

Unrealized Losses for Fixed Maturities 

The  Company’s  fair  value  and  gross  unrealized  losses  for  fixed  maturities,  aggregated  by  investment  category  and  length  of  time  that  individual 

securities have been in a continuous gross unrealized loss position are as follows: 

December 31, 2022
Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

12 months or less

Estimated
Fair Value

Gross
Unrealized
Losses

Longer than 12 months
Gross
Unrealized
Losses

Estimated
Fair Value

Total

Estimated
Fair Value

Gross
Unrealized
Losses

  $

  $

2,722     $
5,297      
38,252      
94,461      
3,286      
16,218      
20,465      
180,701     $

(501 )   $
(578 )    
(7,036 )    
(13,479 )    
(554 )    
(1,611 )    
(1,726 )    
(25,485 )   $

—     $
216      
15,057      
8,322      
344      
2,655      
21,069      
47,663     $

—     $
(36 )    
(4,979 )    
(2,796 )    
(68 )    
(303 )    
(2,200 )    
(10,382 )   $

2,722     $
5,513      
53,309      
102,783      
3,630      
18,873      
41,534      
228,364     $

(501 )
(614 )
(12,015 )
(16,275 )
(622 )
(1,914 )
(3,926 )
(35,867 )

59

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
 
 
   
 
   
 
 
   
 
   
 
 
 
 
     
     
     
       
     
 
   
   
   
   
   
   
 
December 31, 2021
Fixed maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

12 months or less

Estimated
Fair Value

Gross
Unrealized
Losses

Longer than 12 months
Gross
Unrealized
Losses

Estimated
Fair Value

Total

Estimated
Fair Value

Gross
Unrealized
Losses

  $

  $

294     $
20,439      
11,913      
247      
1,983      
3,870      
29,487      
68,233     $

(5 )   $
(377 )    
(312 )    
—      
(13 )    
(36 )    
(315 )    
(1,058 )   $

11     $
231      
727      
—      
427      
—      
8,798      
10,194     $

—     $
(19 )    
(36 )    
—      
(20 )    
—      
(101 )    
(176 )   $

305     $
20,670      
12,640      
247      
2,410      
3,870      
38,285      
78,427     $

(5 )
(396 )
(348 )
—  
(33 )
(36 )
(416 )
(1,234 )

The indicated gross unrealized losses in all fixed maturity categories were $35,867 and $1,234 at December 31, 2022 and 2021, respectively. Based 
on the Company’s current evaluation of its fixed maturities in an unrealized loss position in accordance with our impairment policy and the Company’s 
current intentions regarding these securities, the Company concluded that these securities were not other-than-temporarily impaired. 

Information and concentrations related to fixed maturities in an unrealized loss position are included below. The tables below include the number of 
fixed maturities in an unrealized loss position for greater than and less than 12 months and the percentage that were investment grade at December 31, 
2022.

Fixed maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Gross Unrealized Losses

Gross Unrealized 
Losses

 $

 $

(501 )  $
(578 )   
(7,036 )   
(13,479 )   
(554 )   
(1,611 )   
(1,726 )   
(25,485 )  $

Impairment is
Less than
10% of
Amortized
Cost

Unrealized Losses 12 months or less
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment
is Greater
than 20% of
Amortized
Cost

Percent
Investment
Grade

(83 )  $
(153 )   
(854 )   
(1,909 )   
(68 )   
(620 )   
(570 )   
(4,257 )  $

—    $
(425 )   
(1,502 )   
(6,523 )   
(222 )   
(991 )   
(657 )   
(10,320 )  $

(418 )   
—     
(4,680 )   
(5,047 )   
(264 )   
—     
(499 )   
(10,908 )  

100 %
100 %
100 %
75 %
93 %
100 %
99 %

Total number of fixed maturities

659     

314     

216     

129    

60

 
 
 
 
   
   
 
 
   
   
   
   
   
 
 
     
     
     
     
     
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
     
     
     
     
   
  
  
  
  
  
  
   
 
 
     
     
     
     
   
 
   
  
Gross Unrealized 
Losses

Impairment is
Less than
10% of
Amortized
Cost

Unrealized Losses greater than 12 months
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment
is Greater
than 20% of
Amortized
Cost

Percent
Investment
Grade

  $

  $

(36 )   $
(4,979 )    
(2,796 )    
(68 )    
(303 )    
(2,200 )    
(10,382 )   $

199      

—     $
—      
—      
—      
(50 )    
(528 )    
(578 )   $

25      

(36 )   $
(444 )    
(479 )    
(62 )    
(232 )    
(867 )    
(2,120 )   $

—     
(4,535 )   
(2,317 )   
(6 )   
(21 )   
(805 )   
(7,684 )  

66      

108    

100 %
100 %
84 %
88 %
100 %
97 %

Fixed maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Gross Unrealized Losses

Total number of fixed maturities

Gross unrealized losses by unrealized loss position and credit quality at December 31, 2022 are as follows :

 (1) (2)

Fixed income securities with unrealized loss position less than or equal to 20% of 
amortized cost, net
Fixed income securities with unrealized loss position greater than 20% of amortized cost, 
net 
Total Unrealized Losses

(3) (4)

Investment Grade    

Below Investment 
Grade

Total

$

$

16,330  

  $

943     $

17,273  

18,047  
34,377  

  $

547    
1,490     $

18,594  
35,867  

(1) Below investment grade fixed income securities include $1,138 that have been in an unrealized loss position for less than twelve months.

(2) Related to securities with an unrealized loss position less than or equal to 20% of amortized cost, net, the degree of which suggests that these 

securities do not pose a high risk of having credit losses.

(3)  Below  investment  grade  fixed  income  securities  include  $352  that  have  been  in  an  unrealized  loss  position  for  a  period  of  twelve  or  more 

consecutive months. 

(4) Evaluated based on factors such as discounted cash flows and the financial condition and near-term and long-term prospects of the issue or issuer 

and were determined to have adequate resources to fulfill contractual obligations.

Note 3—Deferred Policy Acquisition Costs 

Policy  acquisition  costs  deferred  primarily  consist  of  commissions  on  sales,  policy  underwriting  and  issuance  costs,  and  variable  sales  and 
marketing  costs.  Annually,  the  Company  reviews  the  assumptions  and  experience  underlying  the  expected  gross  margins  for  policies  accounted  for  as 
investment contracts, which may or may not result in the recognition of unlocking adjustments. 

61

 
 
 
 
 
 
   
   
   
   
 
 
     
     
     
     
   
   
   
   
   
   
   
 
 
     
     
     
     
   
   
   
 
 
   
 
 
 
   
 
   
 
 
 
   
 
 
 
   
 
   
 
 
The deferred policy acquisition costs and changes are as follows: 

Beginning balance
Acquisition costs deferred
Amortization
Ending balance

Note 4—Income Taxes 

December 31,

December 31,

2022

2021

  $

  $

95,715     $
12,917    
(18,443 )  
90,189     $

87,212  
26,728  
(18,225 )
95,715  

Provided below are income taxes based on the difference between the expected tax provision, applying the statutory tax rate (21%) to the actual tax 

provision. 

(Loss) income before income taxes
Statutory rate

Income tax (benefit) expense at statutory rate

Effect of:

Return to provision adjustments
Valuation allowance

            Increase (decrease) in the valuation allowance related to return to provision adjustments
            Increase in the valuation allowance - current year

Total increase in the valuation allowance
Other

Income tax (benefit) expense

The components of income tax (benefit) expense are as follows: 

Income tax applicable to:

Current
Deferred (net of increase in allowance: 2022 - $3,301, 2021 - $3,394)

Ending balance

62

Year Ended December 31,

2022

2021

(22,568 )   $
21 % 
(4,739 )  

(17,035 )
21 %
(3,578 )

(664 )  

172    
3,129    
3,301    
(6 )  
(2,108 )   $

(186 )

598  
2,796  
3,394  
(8 )
(378 )

  $

  $

Year Ended December 31,

2022

2021

  $

  $

4,052     $
(6,160 )  
(2,108 )   $

(112 )
(266 )
(378 )

 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
     
   
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
The components of the net deferred income tax assets are as follows: 

Deferred tax assets:

Net operating loss carryforward
Reinsurance assets
Net unrealized investment losses
Policyholder dividend obligation
Policyholder dividend
Commission receivable, net
Incentive compensation
Other

Total deferred tax assets

Valuation allowance

Total deferred income tax assets

Deferred tax liabilities:

Life insurance reserves
Deferred policy acquisition cost
Net unrealized investment gains
Intangible assets
Basis difference – investments
Fixed assets
Other

Total deferred tax liabilities

Deferred income tax assets, net

Year Ended December 31,

2022

2021

  $

  $

23,490     $
48,717    
7,100    
1,998    
259    
6,813    
378    
2,902    
91,657    
(24,426 )  
67,231    

27,539    
7,096    
—    
344    
464    
2,784    
567    
38,794    
28,437     $

21,076  
48,559  
—  
2,660  
239  
7,255  
176  
1,616  
81,581  
(20,059 )
61,522  

29,014  
9,643  
5,416  
344  
392  
3,519  
494  
48,822  
12,700  

As of December 31, 2022, we had a 100% valuation allowance recorded against the deferred tax assets related to the non-life subgroup of our tax 
return. The Company also maintains a valuation allowance of $1,066 against a portion of the unrealized investment losses at December 31, 2022 in the life 
group. Valuation allowances are established because we determined that it is more likely than not that these assets will not be recoverable. The recording of 
the  valuation  allowance  not  related  to  investment  losses,  increases  our  federal  income  tax  expense  which  in  turn  reduces  our  reported  net  income  or 
increases our net loss as applicable. 

On December 22, 2017, the Tax Cut and Jobs Act Bill “H.R.1” was enacted, which, among other things, allows Net Operating Losses (NOLs) to be 
carried forward indefinitely; therefore, NOLs generated after December 31, 2017 are reflected in the table below under the caption no expiration. Internal 
Revenue Code Section 382 (“Section 382”) limits how much of a loss carry-forward existing as of the date of an ownership change that can be used to 
offset annual taxable income subsequent to the change of ownership. As a result of the IPO and Section 382, the Company will be restricted in its ability to 
utilize loss carry-forwards. The annual limit is estimated to be approximately $3.1 million. In 2022, no NOLs expired and there was a return to provision 
adjustment related to non-life NOLs of $1.4 million. These expiring NOLs have no impact on the Company’s results due to a full valuation allowance on 
these NOLs. The Inflation Reduction Act of 2022 (“Act”), which contains several tax-related provisions, was signed into law in August 2022. The Act 
creates a 15% corporate alternative minimum tax (“CAMT”) on certain large corporations and an excise tax of 1% on stock repurchases by publicly traded 
U.S. corporations, both effective after December 31, 2022. The Company has determined that it is not considered an “applicable corporation” under the 
rules of CAMT.

63

 
 
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
The Company’s net operating loss carry-forwards are as follows:

Year net operating loss expires
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
No expiration

Life Sub-
Group

Non-Life
Sub-Group

Total

  $

  $

—     $
—    
—    
—    
—    
—    
—    
—    
—    
—    
—    
—    
—    
—    

-     $

1,229     $
5,249    
5,057    
3,061    
1,708    
8,121    
5,361    
2,539    
1,099    
13,527    
5,311    
5,267    
4,266    
50,061    
111,856     $

1,229  
5,249  
5,057  
3,061  
1,708  
8,121  
5,361  
2,539  
1,099  
13,527  
5,311  
5,267  
4,266  
50,061  
111,856  

  The  Company  has  no  unrecognized  tax  benefits  for  the  years  ended  December  31,  2022  and  2021  and  the  Company  does  not  expect  the 
unrecognized tax benefits to increase in the next 12 months. The Company records penalties and interest related to unrecognized tax benefits within income 
tax expense. 

Note 5—Policy Liabilities 

Future Policy Benefits and Claims

Future policy benefits and claims represent the reserve for direct and assumed traditional life insurance policies and annuities in payout status. 

The  annuities  in  payout  status  are  certain  structured  settlement  contracts.  The  policy  liability  for  structured  settlement  contracts  of  $13,118 and 
$19,398 at December 31, 2022 and 2021, respectively, is computed as the present value of contractually-specified future benefits. The amount included in 
the policy liability for structured settlements that are life contingent at December 31, 2022 and 2021, is $10,097 and $15,557, respectively. 

To  the  extent  that  unrealized  gains  on  fixed  maturity  securities  would  result  in  a  premium  deficiency  had  those  gains  actually  been  realized,  a 
premium deficiency reserve is recorded. A liability of $470 and $6,403  is  included  as  part  of  the  liability  for  structured  settlements  with  respect  to  this 
deficiency at December 31, 2022 and 2021, respectively. The offset to this liability is recorded as a reduction of the unrealized capital gains included in 
AOCI. 

Participating  life  insurance  in-force  was  3.9%  and  7.5%  of  the  face  value  of  total  life  insurance  in-force  at  December  31,  2022  and  2021, 

respectively. 

Note 6—Reinsurance 

The  Company  uses  reinsurance  to  mitigate  exposure  to  potential  losses,  provide  additional  capacity  for  growth,  and  provide  greater  diversity  of
business. For ceded reinsurance, the Company remains liable to the extent that reinsuring companies may not be able to meet their obligations under the 
reinsurance agreements. To manage the risk from failure of a reinsurer to meet its obligations, the Company periodically evaluates the financial condition 
of all of its reinsurers. No amounts have been recorded in 2022  and  2021  for  amounts  anticipated  to  be  uncollectible  or  for  the  anticipated  failure  of  a 
reinsurer to meet its obligations under the contracts. 

In the first quarter 2022, Fidelity Life entered into a reinsurance contract with Swiss Re Life & Health America Inc. (Swiss Re). This new treaty is 
in addition to existing coinsurance agreements, largely with Swiss Re on certain policies issued through and including December 31, 2020. The impact of 
this transaction to our segment results included an initial ceded premium of $6.5 million based on the statutory reserves at January 1, 2022. The impact to 
pre-tax income is nominal, however various income statement lines are impacted. See “Item 1 Reinsurance” in this form 10-K.

64

 
 
 
 
 
   
 
   
 
 
     
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Reinsurance recoverables are as follows: 

Ceded future policy benefits
Claims and other amounts recoverables

Ending balance

The reconciliation of direct premiums to net premiums is as follows: 

Direct premiums
Assumed premiums
Ceded premiums

Net insurance premiums

  December 31,

    December 31,

2022

2021

  $

  $

173,904     $
40,958      
214,862     $

146,087  
38,044  
184,131  

Year Ended December 31,
2021
2022
169,958  
174,600     $
41,187  
45,637    
(103,187 )
(120,162 )  
107,958  
100,075     $

  $

  $

Net policy charges on universal life products were $181 and $182 for the year ended December 31, 2022 and 2021, respectively, and are included in 

other income. 

At December 31, 2022 and December 31, 2021 reserves related to fixed-rate annuity deposits assumed from a former affiliate company amounted to 

approximately $69,070 and $71,832, respectively, and are included with policyholder account balances in the Consolidated Balance Sheets. 

Note 7—Retirement and Executive Compensation Plans 

The Company sponsors a defined contribution 401(k) plan covering substantially all employees. For the years ended December 31, 2022 and 2021, 
the Company’s expenses were $712 and $544,  respectively.  These  expenses  were  recorded  as  part  of  Operating  costs  and  expenses  in  the  Consolidated 
Statements of Operations. 

Note 8—Closed Block 

The Closed Block was formed at October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future net 
cash flows of the Closed Block are available only for purposes of paying benefits, expenses and dividends of the Closed Block and are not available to the 
Company, except for an amount of additional funding that was established at the inception of the Closed Block. The additional funding was designed to 
protect the block against future experience, and if the funding is not required for that purpose, is subject to reversion to the Company in the future. Any 
reversion of Closed Block assets to the Company must be approved by the Illinois Department of Insurance (IDOI). 

In October 2011, the IDOI approved a reversion of a portion of the initial funding that the Company had determined was not required to fund the 

Closed Block. The carrying value of the assets transferred from the Closed Block on October 31, 2011, the date of transfer, was $4,397. 

The  assets  and  liabilities  within  the  Closed  Block  are  included  in  the  Company’s  consolidated  financial  statements  on  the  same  basis  as  other 
accounts of the Company. The maximum future earnings and accumulated other comprehensive income to be recognized from Closed Block assets and 
liabilities represent the estimated future Closed Block profits that will accrue to the Company and is calculated as the excess of Closed Block liabilities 
over Closed Block assets. Included in Closed Block assets are $10,792 and $10,463 at December  31,  2022  and  2021,  respectively,  of  additional  Closed 
Block funding, plus accrued interest, that is eligible for reversion to the Company if not needed to fund Closed Block experience. 

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block, which is referred to as the actuarial 
calculation. The actuarial calculation projected the anticipated future cash flows of the Closed Block as established at the initial funding. We compare the 
actual results of the Closed Block to expected results from the actuarial calculation as part of the annual assessment of the current level of policyholder 
dividends. The assessment of policyholder dividends includes projections of future experience of the Closed Block. The review of Closed Block experience 
also includes consideration of whether policyholder dividend obligations should be recorded to reflect favorable Closed Block experience that has not yet 
been reflected in the dividend scales. At December 31, 2022 and 2021, the Company recognized policyholder dividend obligations of $9,515 and $12,669, 

65

 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
respectively,  resulting  from  the  excess  of  actual  cumulative  earnings  over  the  expected  cumulative  earnings  and  from  accumulated  net  unrealized 
investment gains that have arisen subsequent to the establishment of the Closed Block. 

Information regarding the Closed Block liabilities (assets) designated to the Closed Block is as follows: 

Closed Block Liabilities
Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policyholder dividend obligations
Other liabilities (assets)

Total Closed Block liabilities

Assets Designated to the Closed Block
Investments:
Fixed maturities - available-for-sale (amortized cost $40,522 and
   $38,314, respectively)
Policyholder loans

Total investments

Cash, cash equivalents and restricted cash
Premiums due and uncollected
Accrued investment income
Reinsurance recoverables
Deferred income tax assets, net

Total assets designated to the Closed Block

Excess of Closed Block assets over liabilities

Amounts included in accumulated other comprehensive income:
Unrealized investment gains (losses), net of income tax
Allocated to policyholder dividend obligations, net of income tax

Total amounts included in accumulated other comprehensive income
Maximum future earnings and accumulated other comprehensive income to
   be recognized from Closed Block assets and liabilities (includes excess
   assets of $10,792 and $10,463, respectively)

Information regarding the policyholder dividend obligations is as follows: 

Policyholder Dividend Obligations
Beginning balance
Impact from earnings allocable to policyholder dividend obligations
Change in net unrealized investment gains (losses) allocated to policyholder
   dividend obligations
Ending balance

66

  $

December 31,

December 31,

2022

2021

29,382     $
6,731    
5,298    
9,515    
586    
51,512    

36,625    
1,132    
37,757    
-    
1,852    
457    
13,885    
4,263    
58,214    
6,702    

(3,079 )  
-    
(3,079 )  

32,005  
6,957  
5,017  
12,669  
(634 )
56,014  

43,162  
1,210  
44,372  
1,630  
2,089  
420  
15,567  
3,139  
67,217  
11,203  

3,830  
(2,361 )
1,469  

  $

(9,781 )   $

(9,734 )

December 31,

December 31,

2022

2021

  $

  $

12,669     $
(165 )  

(2,989 )  
9,515     $

13,282  
396  

(1,009 )
12,669  

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information regarding the Closed Block revenues and expenses is as follows: 

Revenues

Net insurance premiums
Net investment income
Net Realized Investment Losses (Gains)

Total revenues
Benefits and expenses

Life and annuity benefits - including policyholder dividends
   of $1,483 and $1,098 respectively
Interest credited to policyholder account balances
Operating costs and expenses

Total expenses

Revenues, net of expenses before provision for income tax
   expense (benefit)

Income tax expense (benefit)

Revenues, net of expenses and provision for income tax
   expense (benefit)

Year Ended December 31,

2022

2021

  $

  $

3,073     $
1,666    
(1 )  
4,738    

4,994    
169    
(484 )  
4,679    

58    
12    

46     $

3,039  
1,488  
29  
4,556  

3,810  
173  
(875 )
3,108  

1,448  
304  

1,144  

The  Company  charges  the  Closed  Block  with  federal  income  taxes  and  state  and  local  premium  taxes,  policy  maintenance  costs  and  investment 

management expenses relating to the Closed Block, as provided in the Closed Block Memorandum. 

The  following  table  presents  the  amortized  cost  and  fair  value  of  the  Closed  Block  fixed  maturity  securities  portfolio  by  contractual  maturity  at 
December 31, 2022. Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or 
without call or prepayment penalties: 

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date — primarily mortgage and asset-
   backed

Total fixed maturities

Note 9—Regulatory Matters 

Minimum Capital and Surplus Requirements 

Amortized Cost

Fair Value

1,700     $
6,930    
5,626    
23,125    

3,141    
40,522     $

1,696  
6,760  
5,431  
19,746  

2,992  
36,625  

  $

  $

Fidelity Life is required to comply with the provisions of state insurance statutes in the jurisdictions in which it does business. These statutes include 
minimum statutory capital and surplus requirements. At December 31, 2022,  Fidelity  Life  exceeded  the  minimum  statutory  capital  and  surplus  level  of 
$2,000 required by Illinois, its state of domicile. 

Risk-Based Capital Requirements 

The  NAIC  established  a  standard  for  assessing  the  solvency  of  insurance  companies  using  a  formula  for  determining  each  insurer’s  risk-based 
capital  (RBC).  At  December  31,  2022,  the  RBC  of  the  Company’s  insurance  subsidiary,  Fidelity  Life,  exceeded  the  levels  at  which  certain  regulatory 
corrective actions would be initiated. 

Dividend Limitations 

The maximum amount of dividends that can be paid by Illinois life insurance companies to shareholders without 30 days prior notice to the Director 
of the IDOI is the greater of (i) statutory net income for the preceding year or (ii) 10% of statutory surplus as of the preceding year-end. However, under 
State of Illinois insurance statutes, dividends may be paid only from surplus, excluding 

67

 
  
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
unrealized appreciation in value of investments without prior approval. All dividends paid by Fidelity Life must be reported to the IDOI prior to payment. 

Fidelity Life declared and paid no dividends during the twelve months ended December 31, 2022 and 2021, respectively. 

In  connection  with  the  approval  of  the  Conversion  by  the  Director,  the  Company  agreed,  for  a  period  of   twenty-four  months  following  the 
completion of the Conversion, to (i) seek the prior approval of the IDOI for any declaration of an ordinary dividend by Fidelity Life, and (ii) either maintain 
$20  million of the proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million to fund Company operations. 

Statutory Accounting Practices 

Fidelity Life prepares their statutory-basis financial statements in conformity with accounting practices prescribed or permitted by the IDOI. The 
IDOI requires that insurance companies domiciled in Illinois prepare their statutory-basis financial statements in accordance with the NAIC’s Accounting 
Practices and Procedures Manual, as modified by the IDOI. In addition, the IDOI has the right to permit other specific practices that may deviate from 
prescribed practices. 

Statutory Financial Information 

The statutory capital and surplus and net income for Fidelity Life, as determined in accordance with statutory accounting practices prescribed or 

permitted by the IDOI, at December 31, 2022 and 2021, and for the years ended December 31, 2022 and 2021, are as follows: 

Statutory capital and surplus

Fidelity Life

Statutory net income (loss)

Fidelity Life

Note 10—Commitments and Contingencies 

Leases 

At December 31,

2022

2021

  $

106,260     $

98,211  

Year Ended December 31,

2022

2021

  $

1,282     $

(8,692 )

Minimum  future  operating  lease  payments,  including  lease  payments  for  real  estate,  vehicles,  computers  and  office  equipment  at  December  31, 

2022, are as follows: 

Year
2023
2024
2025
2026
2027
2028
Total

$

$

946  
588  
281  
240  
247  
370  
2,672  

Lease expense for the years ended December 31, 2022 and 2021 was $1,393 and $1,466, respectively. 

Litigation 

The Company is subject to legal and regulatory actions in the ordinary course of its business. Management does not believe such litigation will have 
a material impact on the Company’s financial statements. The Company establishes accruals for litigation and regulatory matters when it is probable that a 
loss  has  been  incurred  and  the  amount  of  that  loss  can  be  reasonably  estimated.  For  litigation  and  regulatory  matters  where  a  loss  may  be  reasonably 
possible but not probable or, is probable but not reasonably able to be estimated, no accrual is established, but the matter, if material, is disclosed. The 
Company is not aware of any material legal or regulatory matters threatened or pending against the Company. 

68

 
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 11—Assets and Liabilities Measured at Fair Value 

Fair  value  is  the  estimated  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market 
participants at the measurement date. The Company attempts to establish fair value as an exit price consistent with transactions taking place under normal 
market conventions. The Company utilizes market observable information to the extent possible and seeks to obtain quoted market prices for all securities. 
If  quoted  market  prices  in  active  markets  are  not  available,  the  Company  uses  a  number  of  methodologies  to  establish  fair  value  estimates  including 
discounted cash flow models, prices from recently executed transactions of similar securities, or broker/dealer quotes. 

Fair  values  for  the  Company’s  fixed  maturities  are  determined  by  management,  utilizing  prices  obtained  from  third-party  pricing  services. 
Management  reviews  on  an  ongoing  basis  the  reasonableness  of  the  methodologies  used  by  the  pricing  services  to  ensure  prices  received  represent  a 
reasonable  estimate  of  fair  value  and  to  confirm  representations  regarding  whether  inputs  are  observable  or  unobservable.  The  main  procedure  the 
Company employs in fulfillment of this objective includes back-testing transactions, where past fair value estimates are compared to actual transactions 
executed in the market on similar dates. 

The Company’s assets and liabilities have been classified into a three-level hierarchy based on the priority of the inputs to the respective valuation 
technique.  The  hierarchy  gives  the  highest  ranking  to  fair  values  determined  using  unadjusted  quoted  prices  in  active  markets  for  identical  assets  and 
liabilities (Level 1) and the lowest ranking to fair values determined using methodologies and models with unobservable inputs (Level 3). An asset’s or a 
liability’s classification is based on the lowest level input that is significant to its measurement. For example, a Level 3 fair value measurement may include 
inputs that are both observable (Level 1 and Level 2) and unobservable (Level 3). The levels of the fair value hierarchy are as follows: 

Level 1 – Unadjusted quoted prices for identical assets in active markets the Company can access. Level 1 assets include securities that are traded in 

an active exchange market. 

Level 2 – This level includes fixed maturity securities priced principally by independent pricing services using observable inputs other than Level 1 
prices, such as quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments on inactive markets; and model-
derived  valuations  for  which  all  significant  inputs  are  observable  market  data.  Level  2  instruments  include  most  corporate  debt  securities  and  U.S. 
government and agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by observable 
market data. 

Level 3 – Valuations derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include less 
liquid  assets  for  which  significant  inputs  are  unobservable  in  the  market,  such  as  structured  securities  with  complex  features  that  require  significant 
management assumptions or estimation in the fair value measurement. 

This hierarchy requires the use of observable market data when available. 

Certain assets and liabilities are not carried at fair value on a recurring basis, including investments such as mortgage loans, intangible assets, future 
policy benefits excluding term life reserves and policyholder account balances. Accordingly, such investments are only included in the fair value hierarchy 
disclosure when the investment is subject to re-measurement at fair value after initial recognition (for example, when there is evidence of impairment) and 
the resulting re-measurement is reflected in the consolidated financial statements at the reporting date. 

69

 
 
Recurring and Non-Recurring Fair Value Measurements 

The Company’s assets and liabilities that are carried at fair value on a recurring and non-recurring basis, by fair value hierarchy level, are as follows: 

December 31, 2022
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities

U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed
Total fixed maturities

Total recurring assets

December 31, 2021
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities

U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed
Total fixed maturities

Total recurring assets

Level 1

Level 2

Level 3

Total Fair Value

—     $
—    
—    
2,847    
—    
—    
—    
—    
2,847    
2,847     $

9,106     $
8,878      
55,782      
126,644      
131      
4,430      
19,462      
40,293      
264,726      
264,726     $

—     $
—      
442      
26,990      
—      
—      
—      
3,133      
30,565      
30,565     $

9,106  
8,878  
56,224  
156,481  
131  
4,430  
19,462  
43,426  
298,138  
298,138  

Level 1

Level 2

Level 3

Total Fair Value

—     $
—    
—    
2,821    
—    
—    
—    
—    
2,821    
2,821     $

11,901     $
13,679      
59,972      
156,937      
414      
6,069      
20,815      
51,699      
321,486      
321,486     $

—     $
—      
498      
24,740      
—      
—      
—      
2,838      
28,076      
28,076     $

11,901  
13,679  
60,470  
184,498  
414  
6,069  
20,815  
54,537  
352,383  
352,383  

  $

  $

  $

  $

Summary of Significant Valuation Techniques for Assets and Liabilities on a Recurring Basis 

Level 1 securities include principally exchange-traded funds that are valued based on quoted market prices for identical assets. 

All  the  fair  values  of  the  Company’s  fixed  maturities  within  Level  2  are  based  on  prices  obtained  from  independent  pricing  services.  All  of  the 
Company’s prices for each security are generally sourced from multiple pricing vendors, and a vendor hierarchy is maintained by asset type and region of 
the  world,  based  on  historical  pricing  experience  and  vendor  expertise.  The  Company  ultimately  uses  the  price  from  the  pricing  service  highest  in  the 
vendor hierarchy based on the respective asset type and region. For fixed maturities that do not trade on a daily basis, the pricing services prepare estimates 
of fair value measurements using their pricing applications which incorporate a variety of inputs including, but not limited to, benchmark yields, reported 
trades, broker/dealer quotes, issuer spreads, and U.S. Treasury curves. Specifically, for asset-backed securities, key inputs include prepayment and default 
projections  based  on  past  performance  of  the  underlying  collateral  and  current  market  data.  Securities  with  validated  quotes  from  pricing  services  are 
reflected  within  Level  2  of  the  fair  value  hierarchy,  as  they  generally  are  based  on  observable  pricing  for  similar  assets  or  other  market  significant 
observable inputs. 

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Level 3 fair value classification consists of investments in structured securities and privately placed securities where the fair value of the security is 
determined by a pricing service using internal pricing models where one or more of the significant inputs is unobservable in the marketplace, or there is a 
single  broker/dealer  quote.  The  fair  value  of  a  broker-quoted  asset  is  based  solely  on  the  receipt  of  an  updated  quote  from  a  single  market  maker  or  a 
broker-dealer recognized as a market participant. The fair value of Level 3 liabilities is estimated on the discounted cash flows of contractual payments.

If  the  Company  believes  the  pricing  information  received  from  third-party  pricing  services  is  not  reflective  of  market  activity  or  other  inputs 
observable  in  the  market,  the  Company  may  challenge  the  price  through  a  formal  process  with  the  pricing  service.  Historically,  the  Company  has  not 
challenged or updated the prices provided by third-party pricing services. However, any such updates by a pricing service to be more consistent with the 
presented  market  observations,  or  any  adjustments  made  by  the  Company  to  prices  provided  by  third-party  pricing  services  would  be  reflected  in  the 
balance sheet for the current period. 

When  the  inputs  used  to  measure  fair  value  fall  within  different  levels  of  the  hierarchy,  the  level  within  which  the  fair  value  measurement  is 
categorized is based on the lowest level input that is significant to the fair value measurement in its entirety. Thus, a Level 3 fair value measurement may 
include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3). Net transfers into and/or out of Level 3 are reported as having occurred 
at the beginning of the period and are based on observable inputs received from pricing sources; therefore, all net realized and unrealized gains and losses 
on  these  securities  for  the  period  are  reflected  in  the  table  that  follows.  A  summary  of  changes  in  fair  value  of  Level  3  assets  held  at  fair  value  on  a 
recurring basis is as follows: 

Financial Assets
Fixed maturities

State and political 
subdivision
Corporate and 
miscellaneous
Asset-backed

Total gains (losses) included in:

Balance at 

January 1, 2022    

Net Income
(loss)

OCI

Purchases

Sales

Settlements

Net
Transfers

Balance at 
December 31, 
2022

  $

498  

  $

—  

  $

(56 )   $

—  

  $

—  

  $

—  

  $

—  

  $

442  

Total assets

  $

24,740  

2,838  
28,076  

  $

2  

(122 )  
(120 )   $

(398 )  

(325 )  
(779 )   $

3,198  

1,907  
5,105  

  $

(2,582 )    
(1,260 )    
(3,842 )   $

1,468  

—      
  $

1,468  

563  

95  
658  

  $

26,991  

3,133  
30,566  

Total gains (losses) included in:

Balance at 

January 1, 2021    

Net Income

OCI

Purchases

Sales

Settlements

Net
Transfers

Balance at 
December 31, 
2021

Financial Assets
Fixed maturities

State and political 
subdivisions
Corporate and miscellaneous  
Asset-backed
Total assets

  $

  $

521  
8,433  
1,301  
10,255  

  $

  $

—  
  $
(39 )    
—  
(39 )   $

(23 )   $
—  
(2 )    
(25 )   $

—  
18,873  
1,290  
20,163  

  $

  $

—  
—  
—  
—  

  $

  $

—  
  $
(14 )    
(251 )    
(265 )   $

  $
—  
(2,513 )    
500  
(2,013 )   $

498  
24,740  
2,838  
28,076  

There were 2 transfers from Level 3 to Level 2 and 6 transfers from Level 2 to Level 3 in 2022. In 2021, there were 3 transfers from Level 3 to 

Level 2 and 1 transfer from Level 2 to Level 3. 

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Financial Instruments not Measured at Fair Value 

The  carrying  amount  and  estimated  fair  values  of  the  Company’s  financial  instruments  that  are  not  measured  at  fair  value  on  the  Consolidated 

Balance Sheets are as follows: 

December 31, 2022
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans

Financial instruments recorded as liabilities:
Future policy benefits, excluding term life 
reserves
Long/short-term debt
Policyholder account balances

December 31, 2021
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans

Financial instruments recorded
   as liabilities:

Future policy benefits, excluding term
   life reserves
Long/short-term debt
Policyholder account balances

  $
  $

  $
  $
  $

  $
  $

  $
  $
  $

Carrying Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

45,270     $
6,699     $

16,555     $
37,189     $
77,443     $

—     $
—     $

—     $
—     $
—     $

—     $
—     $

—     $
—     $
—     $

41,622     $
7,722     $

15,192     $
36,763     $
70,157     $

41,622  
7,722  

15,192  
36,763  
70,157  

Carrying Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

47,487     $
6,371     $

22,680     $
26,378     $
80,494     $

—     $
—     $

—     $
—     $
—     $

—     $
—     $

43,047     $
8,280     $

43,047  
8,280  

—     $
—     $
—     $

19,733     $
31,940     $
86,198     $

19,733  
31,940  
86,198  

The following methods and assumptions were used to estimate the fair value of these financial assets and liabilities. 

Mortgage Loans—Fair value was based on the discounted value of future cash flows for all first mortgage loans adjusted for specific loan risk. The
discount  rate  was  based  on  the  rate  that  would  be  offered  for  similar  loans  at  the  reporting  date.  Fair  value  excludes  $1,952  and  $2,398 of second and 
mezzanine mortgages carried at cost which fair value is not measurable at December 31, 2022 and 2021, respectively. 

Policyholder Loans—Fair value of policyholder loans are estimated using discounted cash flows using risk-free interest rates with no adjustment 

for borrower credit risk as these loans are fully collateralized by the cash value of the underlying insurance policy. 

Future Policy Benefits and Policyholder Account Balances—For  deposit  liabilities  with  interest  rate  guarantees  greater  than  one  year  or  with 
defined maturities, the fair value was estimated by calculating an average present value of expected cash flows over a broad range of interest rate scenarios 
using the current market risk-free interest rates adjusted for spreads required for publicly traded bonds issued by comparably rated insurers. For deposit 
liabilities with interest rate guarantees of less than one year, the fair value was based on the amount payable on demand at the reporting date. 

Long and Short-Term Debt—Fair value was calculated using the discounted value of future cash flows method. The discount rate was based on 
the rate that is commensurable to the level of risk. The carrying amounts reported on the Consolidated Balance Sheets has been divided into short and long-
term based upon expected maturity dates. 

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Note 12—Long and Short-Term Debt 

Commission Financing 

In 2022, Efinancial entered into a new commission financing arrangement and is taking new advances on this financing arrangement. Efinancial's 
ability  to  receive  advances  under  this  agreement  will  terminate  when  the  aggregate  amount  advanced  under  the  arrangement  equals  or  exceeds  $36.0 
million. At December 31, 2022 and December 31, 2021, we had a net advance of $31,100 and $21,937, respectively, under this arrangement. At December 
31, 2022, the Company expects to pay back the aggregate amounts as presented in the following table. 

Due in one year or less
Due after one year through two years
Due after two years through three years
Due after three years through four years
Due after four years through five years
Due after five years
Less discount

Total long/short-term debt

Federal Home Loan Bank of Chicago

December 31, 2022

6,976  
4,836  
4,491  
4,230  
3,904  
28,293  
(15,541 )
37,189  

$

$

The Company is a member of the FHLBC. As a member, the Company is able to borrow on a collateralized basis from FHLBC which can be used 
as an alternative source of liquidity. The FHLBC membership requires the Company to own member stock. The Company held $180 and $115 of FHLBC 
common stock at December 31, 2022 and December 31, 2021, respectively. The Company's ability to borrow under this facility is subject to the FHLBC's 
discretion  and  requires  the  availability  of  qualifying  assets.  In  2022,  the  Company  borrowed  and  repaid  $4  million.  As  of  December  31,  2022  and 
December 31, 2021, the Company had not pledged any assets and there were no outstanding borrowings.

Note 13—Accumulated Other Comprehensive Income (Loss) 

Changes in Accumulated Other Comprehensive (Loss) Income, net of taxes are as follows: 

Balance at January 1, 2022
Other comprehensive income (loss)
Unrealized holding (losses) gains from changes in the market value of securities
Impact on Policy benefit liabilities of changes in market value of securities
Change in net unrealized investment (losses) gains allocated to policyholder dividend obligations
Income tax benefit (expense)

Other comprehensive income (loss), net of tax

Balance at December 31, 2022

73

Net Unrealized
Gains (Losses)
on Investments
with OTTI 
Losses

Net 
Unrealized
Gains (Losses)
on Other
Investments

Total

  $

362  

  $

10,567     $

10,929  

—  
—  
—  
—  
—  
362  

  $

(59,600 )    
5,934      
2,989      
9,576      
(41,101 )    
(30,534 )   $

(59,600 )
5,934  
2,989  
9,576  
(41,101 )
(30,172 )

  $

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
   
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance at January 1, 2021
Other comprehensive income (loss)
Unrealized holding (losses) gains from changes in the market value of securities
Impact on Policy benefit liabilities of changes in market value of securities
Change in net unrealized investment (losses) gains allocated to policyholder dividend obligations
Income tax benefit (expense)

Other comprehensive income (loss), net of tax

Balance at December 31, 2021

Net Unrealized
Gains (Losses)
on Investments
with OTTI 
Losses

Net 
Unrealized
Gains (Losses)
on Other
Investments

Total

  $

362  

  $

16,239     $

16,601  

—  
—  
—  
—  
—  
362  

  $

(9,796 )    
1,606      
1,009      
1,509      
(5,672 )    
10,567     $

(9,796 )
1,606  
1,009  
1,509  
(5,672 )
10,929  

  $

Note 14—Business Segments 

Our Chief Operating Decision Maker makes decisions by analyzing our segment information. For internal decision-making purposes and external 
reporting  purposes,  we  do  not  disaggregate  revenue  beyond  our  segment  information  and  believe  that  any  further  disaggregation  is  immaterial.  The 
Company’s current operations were organized into three reportable segments: Insurance, Agency, and Corporate & Other. 

The Insurance Segment is composed of three broad lines consisting of Direct Life, Closed Block, and Assumed Life and Annuities. Direct Life and 
the  Closed  Block  are  distinct  operations;  the  assumed  business  and  the  small  amount  of  structured  settlements  are  all  blocks  in  run-off  from  a  prior 
management arrangement. 

The Agency Segment includes the insurance distribution operations of the Company and includes commission revenue from the sale of Fidelity Life 

products. 

The  Corporate  &  Other  Segment  includes  certain  expenses  that  are  corporate  expenses  or  that  will  benefit  the  overall  organization  and  are  not 

allocated to a segment. 

All intercompany accounts and transactions have been eliminated in consolidation, including any profit or loss from the sale of Insurance Segment 

products through the Agency Segment. 

The segment results are as follows: 

Year Ended December 31, 2022
Corporate & 
Other

Agency

Insurance

Total

Consolidated    

Insurance

Year Ended December 31, 2021
Corporate & 
Other

Agency

Net insurance premiums
Net investment income
Net gains (losses) on investments
Other-than-temporary-impairments
Earned commissions
Other income

Total revenues

Life, annuity, and health claim benefits
Operating costs and expenses
Amortization of deferred policy acquisition
   costs

Total benefits and expenses

  $

100,075  
15,556  

  $

(148 )  
(442 )  
—  
604  
115,645  
70,282  
34,572  

18,443  
123,297  

(Loss) income before income tax

  $

(7,652 )   $

  $

—  
—  
—  
—  
43,063  
4,890  
47,953  
—  
56,648  

—  
56,648  
(8,695 )   $

  $

100,075  
16,036  
115  
(442 )  

42,634  
5,494  
163,912  
70,282  
97,755  

18,443  
186,480  
(22,568 )   $

  $

107,958  
13,973  
2,352  

(4 )    
—  
247  
124,526  
80,677  
25,688  

18,225  
124,590  

(64 )   $

  $

—  
480  
263  
—  
(429 )    
—  
314  
—  
6,535  

—  
6,535  
(6,221 )   $

74

  $

—  
—  
—  
—  
46,455  
6,313  
52,768  
—  
56,739  

Total

Consolidated  
107,958  
14,566  
3,106  
(4 )
44,393  
6,560  
176,579  
80,677  
94,712  

  $

—  
593  
754  
—  
(2,062 )    
—  
(715 )    
—  
12,285  

—  
56,739  
(3,971 )   $

—  
12,285  
(13,000 )   $

18,225  
193,614  
(17,035 )

 
 
 
 
   
   
 
 
 
   
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
     
     
 
 
 
 
   
 
 
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
   
 
   
   
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
   
 
 
   
   
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
 
   
 
 
   
   
   
 
 
 
 
 
 
   
 
 
   
   
   
 
December 31, 2022

December 31, 2021

Insurance

Agency

Corporate & 
Other

Total
Consolidated

Insurance

Agency

Corporate & 
Other

Total
Consolidated

Investments and cash
Commissions and agent balances
Deferred policy acquisition costs
Intangible assets
Reinsurance recoverables
Deferred income tax (liabilities)
   assets, net
Other

Total assets

  $

  $

358,620  
4,751  
90,189  
—  
214,862  

13,489  
26,800  
708,711  

  $

  $

1,094  
30,015  
—  
1,635  
—  

—  
5,869  
38,613  

  $

  $

  $

3,862  
—  
—  
—  
—  

14,948  
3,944  
22,754  

  $

363,576  
34,766  
90,189  
1,635  
214,862  

28,437  
36,613  
770,078  

  $

  $

  $

419,953  
11,919  
95,715  
—  
184,131  

(4,136 )    
26,074  
733,656  

  $

425  
16,770  
—  
1,635  
—  

—  
4,023  
22,853  

  $

  $

10,402  
—  
—  
—  
—  

16,836  
4,260  
31,498  

  $

  $

430,780  
28,689  
95,715  
1,635  
184,131  

12,700  
34,357  
788,007  

 All the Company’s significant revenues and long-lived assets are located in the United States, which is the Company’s country of domicile. 

Note 15—Quarterly Financial Information

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-
K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required 
by Item 503(c) of Regulation S-K.

Note 16—Subsequent Events 

Management has evaluated subsequent events up to and including March 31, 2023, the date these Consolidated Financial Statements were issued 

and determined there were no reportable subsequent events.

75

 
 
 
 
   
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
 
 
 
Vericity, Inc.
Schedule I
Summary of Investments Other Than Investments in Related Parties
As of December 31, 2022
(dollars in thousands)

Type of Investment
Fixed maturities:

Bonds:

U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed securities
Commercial mortgage-backed securities
Asset backed securities

Total fixed maturity securities

Mortgage loans
Policy loans
Other invested assets
Total investments

Cost / Amortized 
Cost

Fair Value

Balance Sheet

  $

  $

9,258     $
9,429    
68,213    
171,283    
130    
4,912    
21,374    
47,347    
331,946    
45,270    
6,699    
2,944    
386,859     $

9,106     $
8,878    
56,224    
156,481    
131    
4,430    
19,462    
43,426    
298,138    
41,622    
7,722    
3,693    
351,175     $

9,106  
8,878  
56,224  
156,481  
131  
4,430  
19,462  
43,426  
298,138  
45,270  
6,699  
3,693  
353,800  

76

 
 
 
   
   
 
 
     
     
   
 
     
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II
Condensed Financial Information of Registrant (Parent Company) Statement of Operations
As of and for the Years Ended December 31, 2022 and 2021 
(dollars in thousands) 

For the Years Ended December 31,
Revenues
Net investment income and gains (losses)
   Total revenues
Expenses
Operating costs and expenses
   Total expenses
          Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss) before equity in net loss of subsidiary
Equity in net (loss) of subsidiary
Net (loss) income
   Equity in other comprehensive income of subsidiary
Total comprehensive (loss) income

2022

2021

786     $
786    

5,650    
5,650    
(4,864 )  
(298 )  
(4,566 )  
(15,894 )  
(20,460 )  
(41,101 )  
(61,561 )   $

1,425  
1,425  

11,038  
11,038  
(9,613 )
(670 )
(8,943 )
(7,714 )
(16,657 )
(5,672 )
(22,329 )

  $

  $

See footnotes to the condensed financial statements.

77

 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Financial Position
(dollars in thousands) 

For the Years Ended December 31,
Assets
Investment in subsidiaries
Fixed maturities - available-for-sales - at fair value (amortized cost; $2,563 and $5,883)
Other invested assets
Cash, cash equivalents and restricted cash
Inter-company receivables
Current income tax receivable
Other assets
   Total assets

Liabilities and Shareholders' Equity
Liabilities:
Other liabilities
   Total liabilities
Shareholders' Equity
Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive (loss) income
   Total shareholders' equity
      Total liabilities and shareholders' equity

See footnotes to the condensed financial statements.

2022

2021

98,168     $
2,563    
818    
419    
8,433    
1,477    
635    
112,513    

1,170    
1,170    

15    
39,840    
101,660    
(30,172 )  
111,343    
112,513     $

155,163  
5,883  
555  
3,884  
7,095  
1,613  
755  
174,948  

2,044  
2,044  

15  
39,840  
122,120  
10,929  
172,904  
174,948  

  $

  $

78

 
 
 
 
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
     
   
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Cash Flows
(dollars in thousands) 

For the Years Ended December 31,
Cash flows from operating activities
Net (loss) income
     Adjustments to reconcile net income to net cash provided (used) by operations:

2022

2021

  $

(20,460 )   $

(16,657 )

Equity in earnings of subsidiaries
Net investment (gains) losses
Accretion of bond discount
Change in:

Due to subsidiaries
Accrued investment income
Other liabilities
Other assets
Income tax

               Net cash used by operating activities
Cash flows from investing activities
Purchases of fixed maturities
Purchases of other invested assets
Sales of fixed maturities
              Net cash provided (used) by investing activities
Cash flows from financing activities
              Net cash flows provided by financing
Net (decrease) increase in cash and cash equivalents
Cash, cash equivalents and restricted cash - beginning of period
Cash, cash equivalents and restricted cash - end of period

15,894    
(263 )  
(462 )  

(1,338 )  
—    
(874 )  
120    
136    
(7,247 )  

(228 )  
—    
4,010    
3,782    

—    
(3,465 )  
3,884    

  $

419     $

7,714  
(754 )
(321 )

(1,027 )
1  
106  
107  
(670 )
(11,501 )

(4,239 )
334  
3,540  
(365 )

—  
(11,866 )
15,750  
3,884  

See footnotes to the condensed financial statements.

79

 
 
 
   
 
 
     
   
 
     
   
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II (Continued)
Notes to Condensed Financial Information of Registrant

Note 1—General

Pursuant to rules and regulations of the SEC, the unconsolidated condensed financial statements of the Parent Company do not reflect all of the 
information and notes normally included with financial statements prepared in accordance with GAAP. Therefore, these condensed financial statements of 
the Registrant should be read in conjunction with the consolidated financial statements and notes thereto included in Item 8. 

80

 
 
 
Vericity, Inc.
Schedule III
Supplementary Insurance Information
As of and for the Years Ended December 31, 2022 and 2021
(dollars in thousands) 

Deferred
Policy
Acquisition
Costs

Future
Policy
Benefits
Losses and
Expenses

Other
Policy
Claims and
Benefits
Payable

Net Insurance 
Premiums

Net
Investment
Income

Benefits,
Claims,
Losses and
Settlement
Expenses

Amortization
of DAC

Other
Operating
Expenses

90,189    $
—     
—     
90,189    $

95,715    $
—     
—     
95,715    $

453,763    $
—     
—     
453,763    $

416,039    $
—     
—     
416,039    $

134,444    $
—     
—     
134,444    $

142,365    $
—     
—     
142,365    $

100,075    $
—     
—     
100,075    $

107,958    $
—     
—     
107,958    $

15,556    $
—     
480     
16,036    $

13,973    $
—     
196     
14,169    $

70,282    $
—     
—     
70,282    $

80,677    $
—     
—     
80,677    $

18,443    $
—     
—     
18,443    $

18,225    $
—     
—     
18,225    $

34,572  
56,648  
6,535  
97,755  

25,688  
56,739  
12,285  
94,712  

Segment
2022
Insurance
Agency
Corporate & other

Total

2021
Insurance
Agency
Corporate & other

Total

 $

 $

 $

 $

81

 
 
 
   
   
   
   
   
   
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
  
  
 
     
     
     
     
     
     
     
   
  
  
 
 
Vericity, Inc.
Schedule IV
Reinsurance
As of and for the Years Ended December 31, 2022 and 2021
(dollars in thousands) 

2022

Life insurance face amount in-force (millions)

      Premiums

      Life insurance
     Accident and health
Total premiums

2021

Life insurance face amount in-force (millions)

      Premiums

      Life insurance
     Accident and health
Total premiums

Gross
Amount

Ceded to
Other
Companies

Assumed
From Other
Companies

Net
 Amount

Percentage
of Amount
Assumed
to Net

  $

  $

  $

  $

  $

  $

35,139     $

33,815     $

3,188     $

4,512      

70.7 %

173,944     $
656      
174,600     $

120,015     $
147      
120,162     $

45,637     $
—      
45,637     $

99,566      
509      
100,075      

45.8 %
0.0 %
45.6 %

34,854     $

33,845     $

3,975     $

4,984      

79.8 %

169,204     $
754      
169,958     $

103,028     $
159      
103,187     $

41,187     $
—      
41,187     $

107,363      
595      
107,958      

38.4 %
0.0 %
38.2 %

82

 
 
 
 
   
   
   
   
 
 
     
     
     
     
   
 
     
     
     
     
   
   
 
     
     
     
     
   
 
     
     
     
     
   
   
 
 
2022

Allowance for losses on commercial mortgage
Allowance for uncollectible receivables
Valuation allowance on deferred tax asset

2021

Allowance for losses on commercial mortgage
Allowance for uncollectible receivables
Valuation allowance on deferred tax asset

Vericity, Inc.
Schedule V
Valuation and Qualifying Accounts
For the Years Ended December 31, 2022 and 2021
(dollars in thousands) 

Additions

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Other

Deductions

Balance at
End of
Period

14     $
—      
3,301      
3,315     $

—     $
—      
3,394      
3,394     $

—     $
—      
1,066      
1,066     $

—     $
—      
—      
—     $

—     $
117      
—      
117     $

72     $
299      
—      
371     $

83  
464  
24,426  
24,973  

69  
581  
20,059  
20,709  

  $

  $

  $

  $

69     $
581      
20,059      
20,709     $

141     $
880      
16,665      
17,686     $

83

 
 
 
 
 
   
   
 
   
 
 
 
 
   
   
   
   
 
 
     
     
     
     
   
   
   
  
 
     
     
     
     
   
   
   
  
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

None. 

Item 9A. Controls and Procedures. 

Evaluation of Disclosure Controls and Procedures.

We maintain disclosure controls and procedures as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Under the supervision and 
with  the  participation  of  our  management,  including  our  principal  executive  officer  and  principal  financial  officer,  we  conducted  an  evaluation  of  the 
effectiveness  of  our  disclosure  controls  and  procedures  as  of  the  end  of  the  period  covered  by  this  report.  Based  upon  this  evaluation,  the  principal 
executive officer and the principal financial officer concluded that our disclosure controls and procedures are effective in providing reasonable assurance 
that  material  information  required  to  be  disclosed  in  our  reports  filed  with  or  submitted  to  the  SEC  under  the  Securities  Exchange  Act  is  recorded,
processed,  summarized  and  reported  within  the  time  periods  specified  by  the  Securities  Exchange  Act  and  made  known  to  management,  including  the 
principal executive officer and the principal financial officer, as appropriate to allow timely decisions regarding required disclosure. 

Management's Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) under the 

Securities Exchange Act of 1934. 

Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we 
conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2022 based on the criteria related to internal 
control over financial reporting described in "Internal Control - Integrated Framework (2013)" issued by the Committee of Sponsoring Organizations of the 
Treadway Commission. Based on our evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 
2022.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(d) or 15d-15(d) of the Exchange Act) 

during 2022 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information. 

Not applicable

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections. 

Not applicable

84

 
 
 
Item 10. Directors, Executive Officers and Corporate Governance. 

The table below provides information of our directors and executive officers as of March 30, 2023.

Age
54
55
35
76
60
64
67
40
52
40
64
51

Position

Director and Chairman
Director
Director
Director
Director
Director
Chief Executive Officer, President and Director
Executive Vice President, Chief Marketing Officer
Executive Vice President, General Counsel and Corporate Secretary
Executive Vice President, Chief Data Officer & Chief Technology Officer
Executive Vice President of Vericity, President and Chief Operating Officer of Fidelity Life
Executive Vice President, Chief Financial Officer and Treasurer

Name

Eric Rahe
Neil Ashe
Calvin Dong
Richard A. Hemmings
Scott Perry
Laura R. Zimmerman
James E. Hohmann
Melissa Balsan
John Buchanan
David R. Drollette
James C. Harkensee
Chris S. Kim

Directors

Our directors were initially chosen based upon their individual skills, experiences and qualifications which collectively provide a balanced level of 
expertise to the Company. Additionally, we believe that each of our directors possess high professional and personal ethics and values, which are attributes 
that are important characteristics to the Company.

Eric Rahe has served as Vericity’s Chairman since August 7, 2019. Mr. Rahe has served as a Managing Director of J.C. Flowers & Co. LLC since 
2014, a leading private investment firm dedicated to investing globally in the financial services industry and serves as a member of the firm’s Management 
Committee. From 2008 to 2014, Mr. Rahe was a Managing Director at Clayton, Dubilier & Rice where he established and led the firm’s financial services 
practice. Previously, he was a senior investment professional at the hedge fund SAB Capital, and before that a Partner at Capital Z Partners, the financial 
services focused private equity firm. Mr. Rahe began his career at Donaldson, Lufkin & Jenrette. Mr. Rahe serves on the Boards of Directors of ELMC
Group, LLC.

He received an A.B. in Economics from Harvard College, where he graduated magna cum laude, and an M.B.A. from Harvard Business School.

Mr. Rahe was selected to serve on our Board of Directors because of his experience in the insurance and financial services industries. Mr. Rahe has 

been investing in the insurance industry for over 25 years and has served on the board of directors of a number of insurance companies.

Richard A. Hemmings has served as a director of Vericity since 2013 and served as the Chairman of the Board of Directors of Members Mutual 
from its formation in 2007 until its conversion in 2019. From 2007 until 2014, Mr. Hemmings also served as the President and Chief Executive Officer of 
Members  Mutual.  Mr.  Hemmings  also  served  as  the  Chairman  of  the  Board  of  Directors  and  Chief  Executive  Officer  (and  prior  to  2012,  President)  of 
Fidelity Life, positions held by him from 2005 to 2014. Mr. Hemmings became a director of Fidelity Life in 2002. Prior to joining Fidelity Life in 2005, 
Mr. Hemmings was a partner in the Chicago law firm of Lord, Bissell & Brook LLP and was associated with the firm for 25 years.

Mr. Hemmings was selected to serve on our Board of Directors because of his experience in the life insurance industry; his knowledge of the legal 

and regulatory matters affecting our operations; and his executive experience with Members Mutual and Fidelity Life.

James E. Hohmann has served as a director, Chief Executive Officer and President of Vericity since September 2014 and served as a director and 
Chief Executive Officer of Vericity from September 2014 until its conversion in 2019. For approximately two years prior thereto, Mr. Hohmann worked as 
a  private  consultant  in  the  life  insurance  industry,  including  providing  consulting  services  for  Members  Mutual.  From  April  2009  until  June  2012,  Mr. 
Hohmann served as a director, President, and Chief Executive Officer of FBL Financial Group, an individual life insurance and annuity products company. 
From  January  2007  until  January  2009,  Mr.  Hohmann  was  an  executive  officer  of  Allstate  Corporation  with  accountabilities  as  President  and  Chief 
Executive Officer of Allstate Financial. From December 2004 until December 2006, Mr. Hohmann was President and Chief Operating Officer of Conseco, 
Inc. Earlier, he served as 

85

 
 
 
 
President  and  Chief  Executive  Officer  of  a  newly  formed  XL  Life  and  Annuity  business  at  XL  Capital,  was  Chief  Actuary  and  then  President  of  the 
Financial Institutions business of Zurich (Kemper), and worked for nearly 13 years as a management consultant, first for KPMG Peat Marwick, followed 
by Tillinghast/Towers Perrin (now Willis Towers Watson) where he was Managing Principal of the Chicago Life Practice. Effective March 22, 2022, Mr. 
Hohmann reassumed the President and Chief Operating Officer role at eFinancial, a role he previously had prior to Mr. Campbell’s arrival in 2017.

Mr. Hohmann also currently serves on the board of directors of American Council of Life Insurers, the board of directors of Bankers Trust (non-
public)  and  is  Chairman  of  MIB  Group  Inc.,  a  life  insurance  industry  membership  organization.  He  also  served  as  a  former  director  of  the  Board  of 
Governors  for  the  Property  Casualty  Insurance  Association  of  America.  Mr.  Hohmann  is  a  Fellow  of  the  Society  of  Actuaries  and  a  Member  of  the 
American Academy of Actuaries.

Mr.  Hohmann  was  selected  to  serve  on  our  Board  of  Directors  because  of  his  executive  leadership  experience,  his  expertise  in  insurance  and 

financial services, and his actuarial background.

Calvin Dong has  served  as  a  director  of  Vericity  since  August  7,  2019.  He  is  a  Vice  President  at  J.C.  Flowers  &  Co.  LLC,  where  he  has  been 
employed since 2013. Prior to joining J.C. Flowers & Co. LLC, Mr. Dong was a member of the Financial Institutions Group at Barclays Investment Bank 
in New York for three years, focusing on mergers and acquisitions and capital raising transactions in the insurance sector.

Mr. Dong received a B.S. (Honors) in Finance and Accounting with High Distinction from the Kelley School of Business, Indiana University.

Mr. Dong was selected to serve on our Board of Directors because of his experience in the insurance and financial services industries. Mr. Dong has 

over 11 years of experience as an investor and banker to the life insurance industry.

Scott Perry has served as a director of Vericity since August 7, 2019. He joined AmeriLife Group Holdings as Chief Executive Officer in December 
2016. AmeriLife is a distributor of annuity, life, and health insurance products and is a portfolio company of a fund advised by Thomas H. Lee Partners, 
L.P. He was previously the Chief Business Officer of CNO Financial Group, Inc., (formerly, Conseco, Inc.), where he oversaw the operations of Bankers 
Life, Colonial Penn and Washington National, from 2009 until 2016. Prior to that, Mr. Perry served as the President of Bankers Life from 2002 until 2009. 
Before joining Bankers Life, Mr. Perry worked for 12 years in sales, marketing, and management roles at Golden Rule, Anthem Blue Cross Blue Shield 
and Premera Blue Cross. Earlier in his career, he advised healthcare payers and providers on strategies to improve operational and financial performance
with the Deloitte & Touche Integrated Health Care Group.

Mr. Perry has served on the boards of LL Global (LIMRA) and the American College. He also served as a board member and Chair of the Greater 

Illinois chapter of the Alzheimer’s Association.

Mr.  Perry  was  selected  to  serve  on  our  Board  of  Directors  because  of  his  experience  in  the  insurance  industry.  Mr.  Perry  has  over  30  years  of 
experience in the life insurance industry. As Chief Executive Officer of AmeriLife and former President of Bankers Life, Chief Business Officer of CNO, 
he brings particular expertise in the distribution of a wide variety of life and health products across various distribution channels.

Neil Ashe has served as a director of Vericity since August 7, 2019. He is the Chief Executive officer of Acuity Brands which is a global technology 
manufacturer, driving an innovative and comprehensive portfolio of lighting products, controls, software, and services. Mr. Ashe also serves as the Chief 
Executive officer of Faster Horses LLC, which invests in, operates and advises companies that are embracing the power of digital to grow and change their 
businesses.  Mr.  Ashe  has  served  in  this  position  since  2017.  From  2012  to  2017,  Mr.  Ashe  was  the  President  and  Chief  Executive  Officer  of  Global 
eCommerce and Technology for Wal-Mart Stores, Inc. Mr. Ashe was with CNET Networks (NASDAQ: CNET) from 2002 to 2008, having been appointed 
as Chief Executive Officer in 2006, and, subsequently, the President of CBS Interactive from 2008 until 2011, following the sale of CNET to CBS. He has 
served  on  the  boards  of  directors  of  numerous  companies,  including  CNET  and  AMC  Networks  (NASDAQ:  AMCX),  and  was  a  member  of  the 
Georgetown University Board of Regents.

Mr. Ashe has an M.B.A. from the Harvard Business School and a B.S. in Business Administration from Georgetown University.

Mr.  Ashe  was  selected  to  serve  on  our  Board  of  Directors  because  of  his  experience  helping  companies  use  and  adopt  technology  to  grow  their 
businesses.  Through  his  experience  running  several  leading  internet  businesses,  Mr.  Ashe  brings  a  breadth  of  experience  that  will  be  germane  to  the 
Company’s internet agency, Efinancial.

86

 
  
  
Laura  R.  Zimmerman  served  as  Executive  Vice  President  and  Chief  Marketing  Officer  of  Vericity  from  February  2016  to  January  2023.  Ms. 
Zimmerman served as Executive Vice President and Chief Marketing Officer of Members Mutual from February 2016 until its conversion in 2019. Prior 
thereto, Ms. Zimmerman served as Vice President, Chief Marketing Officer, Group Worksite, at The Guardian Life Insurance Company of America from 
July 2014 to February 2016, where she led marketing and enrollment services for the employee benefits division. Prior thereto, Ms. Zimmerman served as 
the Managing Director at Bridgestar Solutions, LLC from July 2013 to June 2014. Prior thereto, Ms. Zimmerman served as Senior Vice President for Aon 
Hewitt  from  November  2011  to  June  2012,  where  she  led  marketing  and  advertising  strategy.  Before  joining  Aon  Hewitt,  Ms.  Zimmerman  served  as 
Managing  Director,  Head  of  Marketing  and  Product  at  Legg  Mason  Global  Asset  Management  from  June  2010  to  June  2011.  Prior  thereto,  Ms. 
Zimmerman served in various positions during a thirteen-year career at Allstate Insurance Company. Among other positions at Allstate, Ms. Zimmerman 
served as Chief Strategy Officer for Allstate’s financial services division. Ms. Zimmerman earned her bachelor's degree from Dartmouth College and her 
MBA from the Kellogg School of Management at Northwestern University.

Executive Officers

Set forth below is biographical information for our executive officers (except for Mr. Hohmann, whose biographical information is set forth above):

James C. Harkensee has served as Executive Vice President of Vericity since its conversion in 2019 and as President and Chief Operating Officer of 
Fidelity Life since November 2012. From July 1, 2013 to August 4, 2014, Mr. Harkensee served as Interim Chief Financial Officer of Members Mutual. 
Prior to that, Mr. Harkensee served in various capacities at Fidelity Life, including most recently as Vice President of Product and Corporate Development 
and prior to that as President of America Direct Insurance Agency, Inc., a subsidiary of Fidelity Life, which he joined in 2005. He was formerly President 
of Zurich Direct, a direct marketing insurance agency. Mr. Harkensee began his career at Bankers Life & Casualty in 1980, later joining Zurich Life, where 
he was promoted to Chief Actuary. Mr. Harkensee also serves as Executive Vice President of Vericity. He is a Fellow of the Society of Actuaries.

Chris S. Kim has served as Chief Financial Officer of Vericity since August 2014 and served as Chief Financial Officer of Members Mutual from 
August 2014 until its conversion in 2019. He has served as Executive Vice President of Vericity since its conversion in 2019. Prior thereto, Mr. Kim served 
as Chief Accounting Officer of Members Mutual since June 2013. Mr. Kim has over 20 years of experience in public accounting and controllership with a 
focus on property and casualty and life insurers. He has extensive experience in advising public companies on accounting and financial reporting matters 
related to capital raising activities and advising clients on complex accounting matters. Mr. Kim also serves as Executive Vice President of Vericity. Prior to 
joining  Members  Mutual,  he  was  employed  by  PricewaterhouseCoopers  LLC  for  a  total  of  seventeen  years  within  the  audit  and  transaction  services 
practice in Kansas City, Chicago, and New York, from 1995-2002 and again from 2004-2013. From 2002-2004, Mr. Kim held the position of Assistant 
Controller with Employers Reinsurance Corporation, a subsidiary of GE Capital.

John Buchanan has served as Executive Vice President, General Counsel and Corporate Secretary of Vericity since February, 2016. Mr. Buchanan 
served as Executive Vice President, General Counsel and Corporate Secretary of Members Mutual from February 2016 until its conversion in 2019. Prior 
thereto, from 1995 to February 2016, Mr. Buchanan served in various legal roles during a twenty-year career at Allstate Insurance Company most recently 
as Chief Counsel supporting Allstate’s agency operations from July 2014 to February 2016, and prior to that as Corporate Counsel supporting direct sales 
from  July  2009  until  July  2014.  Among  other  positions  at  Allstate,  Mr.  Buchanan  led  several  legal  teams  within  Allstate’s  P&C  and  life  insurance 
operations, including acting as lead counsel for Allstate Life of New York. He also served as lead counsel to Allstate’s Chief Marketing Officer and Lead 
Counsel to Allstate’s Eastern Region President. Mr. Buchanan served as Secretary on NJ Life and Health Guaranty Fund boards. Mr. Buchanan began his
career as a trial attorney with dozens of jury and bench trials on insurance matters.

David  R.  Drollette  has  served  as  Executive  Vice  President  and  Chief  Data  Officer  &  Chief  Technology  Officer  since  September  1,  2020.  Prior 
thereto, Mr. Drollette served as Vice President Product Analytics at athenahealth, Inc. from September 2018 through August 2020, where he led the product 
analytics  team  and  set  the  research  &  development  strategy  for  the  data  and  artificial  intelligence  engineering  teams  across  multiple  geographies.  Prior 
thereto,  Mr.  Drollette  served  in  various  leadership  roles  at  Wayfair,  Inc.  from  January  2006  through  August  2018,  where  he  led  a  180+  person  team  of 
analysts,  data  scientists,  and  software  engineers.  He  holds  a  bachelor’s  degree  in  Mathematics/Physics  from  Ithaca  College  in  New  York  where  he 
graduated Cum Laude.

Melissa Balsan has served as Executive Vice President and Chief Marketing Officer since January 9, 2023. With more than 20 years of experience 
in direct-to-consumer marketing and branding, Melissa has built deep knowledge of customer acquisition and led digital transformation within insurance, 
education,  and  e-commerce  businesses.  She  served  as  Chief  Marketing  Officer  for  GoHealth,  a  Medicare  insurance  broker,  as  well  as  Chief  Marketing 
Officer  for  Endurance  Warranty,  a  leader  in  auto  protection  services.  At  Perdoceo  Education  Corporation,  Melissa  held  marketing  leadership  positions 
responsible  for  new  student  enrollment  and  retention;  and  as  a  digital  native,  helped  establish  search  engine  and  social  media  marketing  at 
CareerBuilder.com. She began her career in advertising 

87

 
guiding  established  brands  like  Ford  Motor  Company  and  La-Z-Boy  through  digital  transformation.  Melissa  graduated  from  Adrian  College  in  Adrian, 
Michigan with a BBA in Marketing where she also completed Public Relations studies. 

Corporate Governance

Overview of Our Board Structure

As part of the conversion of Members Mutual in connection with our IPO, Apex Holdco purchased approximately 76.5% of the shares sold in the 
IPO  pursuant  to  a  standby  stock  purchase  agreement  under  which  Apex  Holdco  acted  as  the  standby  purchaser  for  the  IPO.  As  such,  we  qualify  as  a 
“controlled company” within the meaning of the corporate governance rules of Nasdaq. “Controlled companies” under those rules are companies of which 
more than 50% of the voting power is held by an individual, a group or another company.

As we are a “controlled company” we have availed ourselves of the “controlled company” exception under the Nasdaq rules and will not be subject 
to  the  Nasdaq  listing  requirements  that  would  otherwise  require  us  to  have  a  board  of  directors  comprised  of  a  majority  of  independent  directors,  a 
compensation committee composed solely of independent directors or a nominating committee composed solely of independent directors.

The standby purchase agreement and/or our bylaws contain provisions regarding our corporate governance and board structure and chief executive officer, 
including: 

•

•

•

•

•

•

the  board  of  directors  shall  consist  of  designees  appointed  by  the  standby  purchaser  (the  “standby  purchaser  designees”)  and  designees 
appointed by Vericity (the “company designees”). The number of company designees shall not exceed six or at any time be less than two, and 
the number of standby purchaser designees at any given time shall be one more than the number of company designees, but in no event less 
than three, provided that the standby purchaser may designate the minimum additional number of designees as necessary to comply with SEC 
and Nasdaq Stock Market rules relating to the number of independent directors serving on the board of directors or any committee of the 
board. Messrs. Rahe, Dong, Perry and Ashe serve as the standby purchaser designees, and Messrs. Hemmings, Hohmann and Schacht serve 
as the company designees; 

the compensation payable to the company designees may not be decreased without the consent of a majority of the company designees, and 
may not be increased without the consent of a majority of the standby purchaser designees; 

in the event of any vacancy in the office of any standby purchaser designee or company designee, a majority of the remaining designees, as 
applicable, will have the right to nominate a replacement to fill the vacancy, provided that in the case of a vacancy of a company designee, 
the standby purchaser may elect to reduce the size of the board of directors by two so long as one of the standby purchaser designees resigns, 
and provided further that in the event that there are no remaining company designees to nominate a replacement, the Advisory Board shall 
have the right to designate a replacement company designee; 

at any election of directors of Vericity, a majority of the standby purchaser designees will have the right to nominate the successors of the 
standby  purchaser  designees,  and  a  majority  of  the  company  designees  will  have  the  right  to  nominate  the  successors  of  the  company 
designees, provided that in the event that there are no remaining company designees to nominate successors, the Advisory Board shall have 
the right to designate successor company designees;

any transaction between the standby purchaser or any of its affiliates, on the one hand, and Vericity or any of its subsidiaries, on the other 
hand, shall be subject to approval by the company designees, other than ordinary course transactions on arm’s length terms; and 

Mr. Hohmann shall serve as Chief Executive Officer of the Company for no less than three years after the closing of the offering, subject to 
his earlier death, retirement, resignation or removal for cause as defined in the standby purchase agreement. 

Director Independence

We  have  undertaken  a  review  of  the  composition  of  our  Board  of  Directors  and  considered  whether  any  director  has  a  relationship  that  could 
compromise that director independent judgment in carrying out his responsibilities and all other facts and circumstances that the Board of Directors deemed 
relevant in determining their independence. We have affirmatively determined that each of our directors, with the exception of Mr. Hohmann, Mr. Rahe and 
Ms. Zimmerman, is an independent director under the Nasdaq Marketplace Rules.

Committees of the Board of Directors

88

 
  
 
 
 
 
 
 
We have the following committees of our Board of Directors in place: the audit committee; the compensation committee; and the nominating and 
governance  committee.  Each  of  these  committees  operates  under  a  committee  charter  to  be  approved  by  our  Board  of  Directors  and  available  on  our 
website at www.vericity.com. The composition, duties and responsibilities of our committees are as set forth below:

Audit Committee

The audit committee is responsible for the oversight of the integrity of our consolidated financial statements, our systems of internal control over 
financial  reporting,  our  risk  management,  the  qualifications,  independence  and  performance  of  our  independent  registered  public  accounting  firm,  the 
performance of our internal auditor and our compliance with applicable legal and regulatory requirements. The audit committee has the sole authority and 
responsibility to select, determine the compensation for, evaluate and, when appropriate, replace our independent registered public accounting firm. All 
audit and non-audit services, other than de minimis non-audit services, to be provided to us by our independent registered public accounting firm must be 
approved in advance by our audit committee. The audit committee also approves related-party transactions.

Our  audit  committee  is  composed  of  Mr.  Perry  (chair),  Mr.  Hemmings,  and  Mr.  Dong.  Our  Board  of  Directors  has  determined  that  each  of  the 
members of the audit committee meets the definition of “independent director” for purposes of serving on the audit committee under Exchange Act Rule 
10A-3 and the Nasdaq Marketplace Rules. In addition, the Board of Directors has determined that Scott R. Perry qualifies as an “audit committee financial 
expert” as such term is defined in Item 407(d)(5) under Regulation S-K.

Compensation Committee

The compensation committee is responsible for annually reviewing and approving the corporate goals and objectives relevant to the compensation 
of  our  Chief  Executive  Officer  and  evaluating  our  Chief  Executive  Officer’s  performance  in  light  of  these  goals;  reviewing  and  approving  the
compensation of our executive officers and other appropriate officers; reviewing and reporting to the Board of Directors on compensation of directors and 
board committee members; and administering our incentive and equity-based compensation plans.

Our compensation committee is composed of Mr. Rahe (chair), Mr. Hemmings, Mr. Ashe, Mr. Dong and Mr. Hohmann.

Nominating and Governance Committee

Our nominating and corporate governance committee is composed of Mr. Dong (chair), Mr. Rahe, and Mr. Ashe and Mr. Hohmann. The nominating 
and governance committee is responsible for identifying and recommending candidates for election to our Board of Directors and each committee of our 
Board of Directors, developing and recommending corporate governance guidelines to the Board of directors and overseeing performance reviews of the 
Board of Directors, its committees and the individual members of the Board. 

Code of Ethics

We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive, financial 
and accounting officers and all persons performing similar functions. A copy of that code is available on our website at www.vericity.com. We intend to 
disclose future amendments to certain provisions of our code of business conduct and ethics, or waivers of such provisions, on our website to the extent 
required by applicable rules and exchange requirements. 

Advisory Board

Upon completion of the offerings, we established an Advisory Board to provide general policy advice to the Board of Directors. Only individuals 
who served as directors of Members Mutual as of the date of the standby stock purchase agreement are eligible to serve on our Advisory Board. Advisory 
board members are entitled to attend meetings of the Board of Directors but shall not vote. Members of the Advisory Board shall have the right to nominate 
individuals to be company designees in the event that there are no then-serving company designees. Members of the Advisory Board will receive the same 
compensation provided to company designees serving on the Board of Directors of Vericity. Advisory Board members will serve until the earlier of the sale 
of  Vericity  to  a  third  party,  the  fifth  anniversary  of  the  closing  of  our  2019  offering  or  a  member’s  death,  resignation  or  removal  for  cause.  The  initial 
Advisory Board consists of Ms. Bynoe, Mr. Fibiger and Mr. Groot. Mr. Schacht was added to the Advisory Board in August of 2022 as he attained the age 
of  80  in  2022  and  was  no  longer  eligible  to  serve  on  the  Vericity  Board.  Amount  shown  in  Director  Compensation  represents  total  payments  for  2022 
which include compensation for participation on the Advisory Board. 

Set forth below is biographical information for the members of the Advisory Board:

89

 
  
Linda Walker Bynoe is the President and Chief Executive Officer of Telemat Ltd., a project management and consulting firm based in Chicago, 
Illinois. Ms. Bynoe has served in that position since 1995. From 1989 to 1995, Ms. Bynoe was the Chief Operating Officer of Telemat Ltd. From 1978 to 
1989, Ms. Bynoe worked in executive capacities with the capital markets division of Morgan Stanley, serving as Vice President since 1985. Ms. Bynoe 
serves  on  the  board  of  directors  of  Anixter  International  Inc.,  Prudential  Retail  Mutual  Funds  and  the  Northern  Trust  Corporation,  and  as  a  Trustee  of 
Equity Residential. Ms. Bynoe became a director of Fidelity Life from 2002, and a director of Members Mutual from 2007 through the completion of the 
conversion in 2019.

John  A.  Fibiger  served  in  various  positions,  including  President,  Chief  Financial  Officer  and  Chairman  of  the  board  of  directors,  of  the 
Transamerica Life Companies. Prior to his association with the Transamerica Life Companies, Mr. Fibiger served in various positions with New England 
Mutual Life Insurance Company, including as its President from 1982 to 1989. He recently served as an independent trustee with the following mutual fund 
complexes  associated  with  Genworth  Financial,  Inc.:  GPS  Funds  II  (10  portfolios);  since  2004,  Genworth  Financial  Asset  Management  Funds  (10 
portfolios);  and  from  2008  to  2011,  Genworth  Variable  Insurance  Trust  (20  portfolios).  He  served  as  a  trustee  of  the  Menninger  Foundation,  and  was 
Chairman of the Menninger Fund.

Mr. Fibiger has been a member since 1956 and a Fellow since 1959 of the Society of Actuaries. He has been a Member since 1963 of the American 
Academy  of  Actuaries  and  served  as  its  President  from  1987  to  1988.  He  is  also  a  trustee  of  the  Austin  Symphony  Orchestra  and  a  life  trustee  of  the 
Museum  of  Science,  Boston,  Massachusetts.  Mr.  Fibiger  became  a  director  of  Fidelity  Life  from  2004,  and  a  director  of  Members  Mutual  from  2007, 
through the completion of the conversion in 2019.

Steven L. Groot held a series of actuarial and executive management positions during a thirty-plus year career with Allstate Insurance Company. 
Among other positions at Allstate, Mr. Groot served as President of Allstate Insurance Companies of Canada, President of Allstate Indemnity, President of 
Allstate International and President of Allstate’s direct distribution and e-commerce business. He was a member of the Allstate Insurance Company board 
of directors from 1994 to 2002 and served on the investment and executive committees of the Allstate Insurance Company board of directors.

Mr. Groot is a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries and also a member of the California 
State  Bar  Association.  He  currently  serves  as  a  member  of  the  board  of  directors  of  CEM  Insurance  Company,  a  privately  held  property  and  casualty 
insurer, and was a life trustee of Lawrence Hall Youth Services in Chicago, Illinois. Since 2006, Mr. Groot has served on the board of directors of American
Safety Insurance Holdings, Ltd., a specialty commercial insurer that was sold in 2013. Mr. Groot served as a director of Fidelity Life from 2006, and a 
director of Members Mutual from 2007, through the completion of the conversion in 2019.

James W. Schacht has  served  as  a  director  of  Vericity  since  2013  and  as  the  President  of  The  Schacht  Group,  Inc.,  which  advises  national  and 
international  clients  with  respect  to  insurance  and  regulatory  matters,  since  its  founding  in  2008.  Prior  thereto,  Mr.  Schacht  was  for  thirteen  years  a 
Managing Director at two international consulting firms. Mr. Schacht has over 45 years of broad-based experience in the insurance industry and all areas of 
insurance regulation. Mr. Schacht has served as an expert consultant and witness on a variety of insurance, reinsurance, and regulatory issues in litigation, 
and advises clients on new insurance products, organizing insurance companies, financial and reporting requirements, and securing regulatory approval for 
a variety of transactions. Mr. Schacht served as the Director of the Illinois Department of Insurance on three occasions. Mr. Schacht serves on the board of 
directors of Spinnaker Insurance Company, a property and casualty insurer. Mr. Schacht has served on the Board of Directors of Members Mutual from 
2007 through its conversion in 2019.

Mr. Schacht was selected to serve on our original board and now our Advisory Board because of his experience in the insurance industry and his 

knowledge of legal and regulatory matters affecting our operations.

Item 11. Executive Compensation. 

The following table shows the compensation information for our President and Chief Executive Officer, our Executive Vice President and President 
and  Chief  Operating  Officer  of  Fidelity  Life  and  our  Executive  Vice  President  and  President  and  Chief  Operating  Officer  of  Efinancial  based  on 
compensation earned for the years ended December 31, 2022 and December 31, 2021 (our “named executive officers”).

90

 
  
 
Name and Principal Position

James Hohmann
President and Chief Executive Officer of Vericity
James Harkensee
Executive Vice President of Vericity, President and Chief 
Operating Officer of Fidelity Life
Laura Zimmerman
Executive Vice President, Chief Marketing Officer
Chris Campbell
Executive Vice President of Vericity, President and Chief 
Operating Officer of Efinancial

 (4)

Year
2022
2021
2022

2021

2022
2021
2022

2021

Salary ($)

767,350  
767,350  
450,000  

450,000  

382,500  
367,500  
111,406  

Non-Equity 
Incentive Plan 
Compensation
($)(1)

All Other 
Compensation  

(2)(3)

Total ($)

411,491  
425,419  
177,086    

189,536  

141,451  
140,356  
—  

41,181  
46,235  
31,312  

36,613  

30,836  
30,767  
484,428  

1,220,022  
1,239,004  
658,398  

676,149  

554,787  
538,623  
595,834  

587,625  

412,000    

141,806     

33,819     

(1)

(2)

(3)

(4)

See  “Executive  Compensation—Short-Term  Incentive  Program”  below  for  additional  information.  Note  that  compensation  earned  for  annual 
performance is paid in March of the following year.
All  other  compensation  consists  of  the  following:  (i)  company  portion  of  health,  dental,  life,  disability  and  vision  insurance  premiums  and  (ii) 
401(k) company matching contributions.
Following  the  closing  of  the  IPO,  the  named  executive  officers  also  received  grants  under  an  equity  incentive  plan  adopted,  maintained  and 
administered by the standby purchaser. See “—Apex Holdco Equity Incentive Plan” below for additional information.
As disclosed in the Company’s 8k filing of March 25, 2022, effective March 22, 2022, Chris Campbell is no longer employed with the Company.

Short-Term Incentive Program

2022 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2022 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was 
0% to 140% of his base salary, with his target bonus opportunity equal to 80% of base salary. The bonus opportunity for each of Messrs. Harkensee and
Ms. Zimmerman was 0% to 96.25% of their base salary, with the target bonus opportunity equal to 55% of their respective base salaries. The amount of 
bonus paid depended on achievement of performance measures recommended by management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

Corporate (Fidelity Life pre-tax GAAP earnings and Efinancial EBITDA combined; Cash Management at Holding Company level, research 
& technology initiatives;

Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; 3rd party business growth

Efinancial (EBITDA; net revenue; and gross contribution margin).

Mr. Hohmann’s bonus opportunity was weighted 50% Corporate, 25% Fidelity Life, and 25% Efinancial. Mr. Harkensee’s bonus opportunity was 
weighted 30% Corporate, 40% Fidelity Life, and 30% Efinancial. Ms. Zimmerman’s bonus opportunity was weighted 40% Corporate, 30% Fidelity Life, 
and 30% Efinancial.

In 2022, we achieved 66% of target for Corporate, 109% for Fidelity Life, and 27% for Efinancial. Based on this performance, 2022 annual bonuses 

for our named executive officers are reflected in the table above.

2021 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2021 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was 
0% to 140% of his base salary, with his target bonus opportunity equal to 80% of base salary. The bonus opportunity for each of Messrs. Harkensee and
Ms. Zimmerman was 0% to 96.25% of their base salary, with the target bonus opportunity 

91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
    
    
 
 
  
 
 
 
equal  to  55%  of  their  respective  base  salaries.  The  amount  of  bonus  paid  depended  on  achievement  of  performance  measures  recommended  by
management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

Corporate (Fidelity Life pre-tax GAAP earnings and Efinancial EBITDA combined; Next Level Growth initiative, technology stability, and 
number of new affinity group policyholders);

Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; retirement of legacy applications and new digital product launches); 
and

Efinancial (EBITDA; retail FLA production; and gross contribution margin).

Mr. Hohmann’s bonus opportunity was weighted 50% Corporate, 25% Fidelity Life, and 25% Efinancial. Mr. Harkensee’s bonus opportunity was 
weighted 30% Corporate, 40% Fidelity Life, and 30% Efinancial. Ms. Zimmerman's bonus opportunity was weighted 40% Corporate, 30% Fidelity Life, 
and 30% Efinancial.

In 2021, we achieved 69% of target for Corporate, 140% for Fidelity Life, and 0% for Efinancial. Based on this performance, 2021 annual bonuses 

for our named executive officers are reflected in the table above.

Deferred Compensation Plan 

We  offer  a  non-qualified  deferred  compensation  plan  to  our  named  executive  officers,  directors  and  certain  other  executive  officers.  Deferred 
compensation plan participants can elect to defer a portion of their annual compensation into the deferred compensation plan, with the deferrals generally 
not subject to current income tax. Deferred compensation plan balances are credited with interest, computed monthly, using the yield rate that we earn on 
our invested assets. Net gains (losses) on investments are not considered in determining earnings on deferred compensation accounts. There are currently 
no participants in this plan.

Apex Holdco Equity Incentive Plan

Following the closing of the IPO, the standby purchaser established the Apex Holdco L.P. 2019 Equity Incentive Plan (the “EI Plan”)  under the 
terms of the amended and restated limited partnership agreement of the standby purchaser.  Under the EI Plan, Class B units representing 20.6% of the fully 
diluted  units  of  the  standby  purchaser  at  the  closing  of   the  IPO   were  reserved  for  issuance  to  employees,  directors,  advisory  board  members  and  other 
service providers of the Company. Following the closing, awards under the EI Plan were made to the executive officers, certain directors, certain other 
employees, and advisory board members of the Company in an aggregate amount of approximately 85.4% of the available pool of Class B units under the 
EI Plan. Class B units are non-voting profits interests in the standby purchaser that entitle the holders thereof to participate in the appreciation in the value 
of the standby purchaser, as represented by its ownership of the Company’s common stock, above a per share threshold representing the amount of the 
standby purchaser’s investment in the Company’s common stock, subject to certain customary adjustments, and are payable in the event of a future sale of 
the  Company.  The  grants  of  Class  B  Units  made  to  the  named  executive  officers,  directors  and  advisory  board  members  represented  the  following 
percentages of the fully diluted units of the standby purchaser at the closing of the IPO: Mr. Hohmann, 5.00%; Mr. Harkensee, 1.75%; Mr. Ashe, 1.00%; 
Mr. Hemmings, 0.80%; Mr. Perry, 0.25%; Mr. Schacht, 0.80%, Ms. Bynoe, 0.80%; Mr. Fibiger, 0.80%; and Mr. Groot, 0.80%. 

Under the EI Plan, for all of our directors and our executive officers other than Mr. Hohmann, the grants of Class B units vest ratably over five 
years, subject to forfeiture under certain conditions. Mr. Hohmann’s grant was fully vested upon grant, subject to recoupment ratably over five years and 
forfeiture under certain conditions. The grants to the directors of Vericity are not subject to forfeiture. The EI Plan is adopted, maintained and administered 
by the standby purchaser, not the Company.

Employment Agreements

We have entered into employment agreements with Messrs. Hohmann, Harkensee, Kim and Buchanan. The employment agreements provide for a 
base salary, subject to increase as determined by the Company. Pursuant to the employment agreements, these executives are eligible to participate in all 
employee profit sharing and welfare benefit plans for executives as well as our annual short term incentive program, and Change in Control Severance 
Benefits Plan (the “CIC Plan”). The employment agreements require the Company to indemnify any executive who is made a party or is threatened to be 
made a party to any action, suit or proceeding because he or she is or was a director or officer of the Company, subject to certain conditions. In such case, 
the Company will provide for the advancement of certain expenses.

92

 
  
 
 
Under  the  employment  agreements,  the  agreement  and  an  executive’s  employment  thereunder  may  be  terminated  due  to  (i)  death;  (ii)  total 
disability; (iii) by the Company for Cause; (iv) by the Company at any time without Cause; (v) or by an executive on at least thirty days’ notice. In the 
event an executive is terminated by the Company without Cause and there has not been a Change in Control under the Company’s CIC Plan, the executive 
will be entitled to the following (x) an amount equal to eighteen months of executive’s then current base salary; (y) an amount equal to the executive’s 
target bonus percentage for the current year multiplied by the amount payable pursuant to (x); and (z) COBRA coverage for eighteen months provided the 
executive makes the appropriate election and continues to pay the relevant premiums at the same level as when employed. The amounts payable pursuant to 
(x)  and  (y)  shall  be  paid  in  monthly  installments.  Pursuant  to  the  employment  agreements,  the  executives  are  subject  to  certain  restrictions  regarding 
confidential information and trade secrets. In addition, for a period of up to eighteen months, the executives are prohibited from soliciting the Company’s 
customers and employees and from engaging in certain activities which compete with the Company.

Change in Control Severance Benefits Plan

Our named executive officers, among others, participate in the Vericity Holdings Change in Control Severance Benefits Plan (the “CIC plan”). The 
CIC plan provides for the payment of severance benefits to certain eligible employees whose employment is terminated without Cause or who voluntarily 
terminates for Good Reason following a Change in Control as those terms are defined in the CIC plan. 

Pursuant  to  the  CIC  Plan,  if  our  named  executive  officers  are  terminated  without  Cause  or  voluntarily  terminate  their  employment  due  to 
Constructive Termination within 12 months of a Change in Control, they would be entitled to receive 24 months of base salary. Also, our named executive 
officers  would  receive  payment  of  a  bonus  computed  as  the  average  of  their  short-term  annual  bonus  as  a  percentage  of  base  salary  for  the  past  three 
complete years in which a bonus plan was in effect. The annual bonus payout would be multiplied to be consistent with the period covered by the base 
salary award (2 times for 24 months). Base salary payments would continue to be paid on the same frequency as before the termination, while the bonus 
payment would be made in a lump sum. Following the termination of employment, we would pay the employee’s share of any health insurance premiums 
as  were  paid  before  the  termination  if  the  employee  elects  to  continue  coverage  under  the  Consolidated  Omnibus  Budget  Reconciliation  Act  of  1985 
(“COBRA”) for the continuation period under COBRA. The Company would also reimburse the named executive officer the cost of obtaining comparable 
life and long-term disability insurance coverage that the employee was provided before the termination for 24 months. In addition, our named executive 
officers would be entitled to receive the immediate payment of all outstanding (vested and un-vested) awards under the Company’s incentive and bonus 
plans, including the annual bonus program.

In  the  event  that  any  payments  made  under  the  CIC  plan  would  cause  our  named  executive  officers  to  be  considered  the  recipient  of  an  excess 
parachute payment within the meaning of Section 280G(b) of the Code, the amount of such payments would be reduced to an amount necessary to avoid 
application of Section 280G(b) of the Code.

Director Compensation

In 2022, each non-employee director and advisory director of Vericity, Inc. received an annual retainer of $100,000 which was paid on a quarterly 
basis. Messrs. Rahe, Dong and Perry do not receive cash compensation from the Company for service as a director of  Vericity, Inc.  Following the closing of 
the IPO, each director other than Messrs. Rahe and Dong also received a grant of Class B  Units under the EI Plan. See “—Apex Holdco Equity Incentive 
Plan” above for additional information. 

The table below summarizes the total compensation earned from the Company and its subsidiaries by our non-employee directors for service as a 

director for the fiscal year ended December 31, 2022.

Non-Equity

Incentive Plan

Compensation

$

Linda Walker Bynoe
John A. Fibiger
Richard A. Hemmings
Steven L. Groot
James W. Schacht 
Neil Ashe
Eric Rahe
Calvin Dong
Scott Perry

(1)

Fees Earned or

Paid in Cash

$

100,000  
100,000  
100,000  
100,000  
100,000  
100,000  
—  
—  
—  

Total

$

—  
—  
—  
—  
—  
—
—
—
—

100,000  
100,000  
100,000  
100,000  
100,000  
100,000  
—  
—  
—  

 (1) Mr.Schacht moved to the Advisory Board in August of 2022. The amount shown represents total payments for 2022 which include compensation for 
participation on the Advisory Board.

93

 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters. 

The tables below provide information regarding the beneficial ownership of the Company's common stock for:

•

•

•

•

each beneficial owner known by us to be the beneficial owner of more than five percent of the Company's common stock;

each of our directors;

each of our named executive officers; and

all directors and executive officers as a group.

We have based our calculations of the percentage of beneficial ownership on 14,875,000 shares of common stock outstanding on  March 31, 2023.

Five Percent Shareholders

The following table sets forth information regarding all persons known by the Company to be the beneficial owner of more than 5% of the 

Company's common stock as of March 30, 2023.

Apex Holdco, L.P. (1) 767 Fifth Avenue New York, NY 10153

11,373,352  

Five Percent (5%) Shareholders

Number of Shares and Nature of Beneficial Ownership

Percentage of Class (%)
76.5%

(1) Represents shares held by Apex Holdco L.P. ("Apex Holdco"). We understand that: (1) Apex Holdco GP LLC, a Delaware limited liability 
company  (“Apex  Holdco  GP”)  is  the  sole  general  partner  of  Apex  Holdco  and  has  control  over  its  affairs  and  investment  decisions, 
including the power to vote or dispose of the shares of Common Stock held by Apex Holdco; (2) JCF Associates IV L.P., a Cayman Islands 
exempted  limited  partnership  (“JCF  IV  LP”)  is  the  sole  member-manager  of  Apex  Holdco  GP  and  has  control  over  its  affairs  and 
investment  decisions,  including,  indirectly,  the  power  to  vote  or  dispose  of  the  shares  of  Common  Stock  held  by  Apex  Holdco;  (3)  JCF 
Associates IV Ltd., a Cayman Islands exempted company (“JCF IV GP”) is the sole general partner of JCF IV LP and has control over its 
affairs and investment decisions, including, indirectly, including the power to vote or dispose of the shares of Common Stock held by Apex 
Holdco; and (4) J. Christopher Flowers controls JCF IV GP and thus may be deemed to be in control of and therefore the beneficial owner 
of Apex Holdco.

Directors and Executive Officers

The following table sets forth information regarding our common stock beneficially owned as of March 30, 2023 by (i) each director, (ii) each of the 

named executive officers, and (iii) all current directors and executive officers as a group.

Directors & Executive Officers

Neil Ashe
Calvin Dong
Richard A. Hemmings
James E. Hohmann
Scott Perry
Eric Rahe
James C. Harkensee
Laura Zimmerman
All current directors and executive officers as a group (12 persons)

Number of Shares and Nature of 
Beneficial Ownership
-

-
-

453  
193,500  
625,532  

327,782  
120,104  
1,553,296  

  Percentage of Class (%)

0
*(1)
1.3
4.2
0
0
2
*(1)
10.4

(1)

Ownership percentage is less than 1.0%.

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

The Company has no related party transactions.

94

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
    
Item 14. Principal Accountant Fees and Services.

The  following  table  provides  information  regarding  the  fees  incurred  to  Deloitte  &  Touche  LLP  during  the  years  ended  December  31,  2022  and 

2021. All fees described below were approved by the audit committee.

(dollars in thousands)
Audit Fees (1)
Audit Related Fees (2)
Tax Fees (3)
All Other Fees (4)
Total

$

$

2022

2021

1,200    
—    
—    
—    
1,200    

$

$

1,100  
7  
—  
—  
1,107  

(1)

Audit Fees of Deloitte & Touche LLP for 2022 and 2021 were for professional services associated with the annual audit of our consolidated 
financial  statements,  the  reviews  of  our  quarterly  condensed  consolidated  financial  statements  and  the  issuance  of  consents  and  comfort  letters  in 
connection with registration statement filings with the SEC.

(2)

Audit-related  fees  consist  of  fees  billed  for  assurance  and  related  services  that  are  reasonably  related  to  the  performance  of  the  audit  or 

review of our consolidated financial statements and are not reported under “Audit Fees.” No such services were incurred in 2022 and 2021.

(3)

(4)

Tax Fees consist of fees for tax compliance, tax advice and tax planning. No such services were incurred in 2022 and 2021. 

All Other Fees include any fees billed that are not audit, audit-related or tax fees. No such services were incurred in 2022 and 7 in  2021.

Before an independent registered public accounting firm is engaged by the Company to render audit or non-audit services, our audit committee must 
review the terms of the proposed engagement and pre-approve the engagement. The audit committee may delegate authority to one or more of the members 
of the audit committee to provide these pre-approvals for audit or non-audit services, provided that the person or persons to whom authority is delegated 
must report the pre-approvals to the full audit committee at its next scheduled meeting. Audit committee pre-approval of non-audit services (other than 
review and attest services) are not required if those services fall within available exceptions established by the SEC. The audit committee pre-approved all 
audit, audit-related, tax and other services provided by Deloitte & Touche LLP for the fiscal years 2022 and 2021 and the estimated costs of those services. 
Actual amounts billed, to the extent in excess of the estimated amounts, were periodically reviewed and approved by the audit committee.

95

 
 
 
 
 
 
 
 
 
Item 15. Exhibits and Financial Statement Schedules. 

(a) We have filed the following documents as part of this Form 10-K: 

PART IV 

(1)

Consolidated Financial Statements

See Item 8, Index to Financial Statements 

(2)

Financial Statement Schedules

NOTE: The financial statement schedules have been omitted as they are deemed inapplicable or not required by Regulation S-X.

(b)

Exhibits: The following are exhibits to this report, and if incorporated by reference, we have indicated the document previously filed with the 
SEC in which the exhibit was included: 

96

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
Exhibit
Number

Exhibit Index

Description

 3.1

 3.2

 4.1

 4.2*

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

Amended and Restated Certificate of Incorporation of Vericity, Inc., as amended (incorporated by reference to Exhibit 3.1 to the 
Company’s Quarterly Report on Form 10-Q filed on August 14, 2019)

Amended and Restated Bylaws of Vericity, Inc.  (incorporated by reference to Exhibit 3.2 to the Company’s Quarterly Report on
Form 10-Q filed on August 14, 2019)  

Form of Stock Certificate of Vericity, Inc.    (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on 
Form S-1 (No. 333-231952) filed on June 4, 2019) 

  Description of Capital Stock

Fidelity Life Association Deferred Compensation Plan  (incorporated by reference to Exhibit 10.1 to the Company’s Registration 
Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Form of Executive Employment Agreement  (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement 
on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Vericity Holdings, Inc. Change in Control Severance Benefits Plan  (incorporated by reference to Exhibit 10.3 to the Company’s 
Registration Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Form of Indemnification Agreement for Directors and Certain Officers of Vericity, Inc.  (incorporated by reference to Exhibit 10.4 
to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Automatic Coinsurance Agreement dated as of January 1, 2012 between Fidelity Life Association and Hannover Life Reassurance 
Company  of  America  (as  amended  by  Amendment  I  effective  January  20,  2014  and  Amendment  II  effective  January  1,  2015) 
 (incorporated by reference to Exhibit 10.5 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on June 
4, 2019) 

Indemnity  Reinsurance  Agreement  (Combined  Block)  effective  as  of  October  1,  2012  by  and  between  Combined  Insurance 
Company  of  America  and  Fidelity  Life  Association   (incorporated  by  reference  to  Exhibit  10.6  to  the  Company’s  Registration 
Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Indemnity  Reinsurance  Agreement  (Transition  Block)  effective  as  of  October  1,  2012  by  and  between  Combined  Insurance 
Company  of  America  and  Fidelity  Life  Association  (as  amended  by  Amendment  Number  One  dated  August  27,  2013  and 
Amendment Number Two effective January 1, 2014.)  (incorporated by reference to Exhibit 10.7 to the Company’s Registration 
Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

License Agreement dated October 1, 2012 by and between Fidelity Life Association, James Harkensee and Combined Insurance 
Company of America  (incorporated by reference to Exhibit 10.8 to the Company’s Registration Statement on Form S-1 (No.   333-
231952) filed on June 4, 2019) 

Amended  and  Restated  Reinsurance  Agreement  effective  July  1,  2016  between  Fidelity  Life  Association  and  Hannover  Life 
Reassurance Company of America  (incorporated by reference to Exhibit 10.9 to the Company’s Registration Statement on Form S-
1 (No.   333-231952) filed on June 4, 2019) 

Automatic Self-Administered Accidental Death Benefit Rider Policy Coinsurance Reinsurance Agreement between Fidelity Life 
Association  and  Swiss  Re  Life  and  Health  America  Inc.  effective  June  1,  2013  (including  Amendment  1  dated  September  22, 
2014,  Amendment  2  dated  December  23,  2014,  Amendment  3  dated  March  31,  2015,  Amendment  4  dated  April  7,  2015, 
Amendment  5  January  29,  2016,  Amendment  6  dated  March  23,  2016,  and  Amendment  7  dated  March  May  16,  2016) 
 (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on June 
4, 2019) 

97

 
 
  
  
  
  
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

21.1

31.1*

31.2*

32.1*

32.2*

Automatic Self-Administered Coinsurance Reinsurance Agreement effective February 21, 2014 between Fidelity Life Association 
and Swiss Re Life & Health America Inc.  (incorporated by reference to Exhibit 10.11 to the Company’s Registration Statement on 
Form S-1 (No.   333-231952) filed on June 4, 2019) 

Amended  and  Restated  Purchase  and  Sale  Agreement  dated  as  of  April  20,  2018  by  and  between  Hannover  Life  Reassurance 
Company of America (Bermuda) LTD., Fidelity Life Association, and Efinancial, LLC  (incorporated by reference to Exhibit 10.12 
to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Amended and Restated Standby Stock Purchase Agreement dated as of March 26, 2019 by and among Apex Holdco L.P., Vericity, 
Inc.,  Members  Mutual  Holding  Company,  and  Fidelity  Life  Association   (incorporated  by  reference  to  Exhibit  10.13  to  the 
Company’s Registration Statement on Form S-1 (No.   333-231952) filed on June 4, 2019) 

Amended and Restated Guaranty dated March 26, 2019 by J.C. Flowers IV L.P. in favor of Members Mutual Holding Company 
and  Vericity,  Inc.   (incorporated  by  reference  to  Exhibit  10.14  to  the  Company’s  Registration  Statement  on  Form  S-1  (No.    333-
231952) filed on June 4, 2019) 

Amendment No. 1 dated as of December 17, 2018 to the Amended and Restated Purchase and Sale Agreement  dated as of April 
20,  2018  by  and  between  Hannover  Life  Reassurance  Company  of  America  (Bermuda)  LTD.,  Fidelity  Life  Association,  and 
Efinancial,  LLC  (incorporated  by  reference  to  Exhibit  10.17  to  the   Company’s  Registration  Statement  on  Form  S-1  (No.     333-
231952) filed on June 4, 2019) 

Apex Holdco L.P. 2019 Equity Incentive Plan  (incorporated by reference to Exhibit 10.18 to the Company’s Quarterly Report on 
Form 10-Q filed on November 14, 2019) 

Form of Employee-Consultant Award Agreement  (incorporated by reference to Exhibit 10.19 to the Company’s Quarterly Report 
on Form 10-Q filed on November 14, 2019) 

Form of Director Award Agreement  (incorporated by reference to Exhibit 10.20 to the Company’s Quarterly Report on Form 10-Q 
filed on November 14, 2019) 

Form of CEO Award Agreement  (incorporated by reference to Exhibit 10.21 to the Company’s Quarterly Report on Form 10-Q 
filed on   November 14, 2019) 

Subsidiaries of Vericity, Inc.  (incorporated by reference to Exhibit 10.21 to the  Company’s Registration Statement on Form S-1 
(No.     333-231952) filed on June 4, 2019) 

Certification  of  Chief  Executive  Officer,  pursuant  to  Rule  13a-14(a)  and  Rule  15d-14(a)  of  the  Securities  Exchange  Act,  as 
amended

Certification  of  Chief  Financial  Officer,  pursuant  to  Rule  13a-14(a)  and  Rule  15d-14(a)  of  the  Securities  Exchange  Act,  as 
amended

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002

Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002

101.INS*

Inline XBRL Instance Document

101.SCH*

Inline XBRL Taxonomy Extension Schema 

101.CAL*

Inline XBRL Taxonomy Extension Calculation Linkbase

101.DEF*

Inline XBRL Taxonomy Extension Definition Linkbase

98

 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
   
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.LAB*

Inline Taxonomy Extension Label Linkbase

101.PRE*

Inline XBRL Taxonomy Extension Presentation Linkbase

104

  Cover Page Interactive Data File (embedded within the Inline XBRL document)

* 

Filed herewith.

Item 16. Form 10-K Summary

None.

99

 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report 

to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: March 31, 2023

Vericity, Inc.

By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints James E. Hohmann and John 
Buchanan, and each of them, his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him or her and in 
his or her name, place and stead, in any and all capacities, to sign any and all amendments to this report, and to file the same, with all exhibits thereto, and 
other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, 
full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents 
and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or
his or her substitutes or substitute, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on 

behalf of the Registrant in the capacities and on the dates indicated.

   Director, Chief Executive Officer, and President

Title

Date

March 31, 2023

   Executive Vice President, Chief Financial Officer and Treasurer

March 31, 2023

Name

/s/ James E. Hohmann
James E. Hohmann

/s/ Chris S. Kim
Chris S. Kim

/s/ Eric Rahe
Eric Rahe

/s/ Neil Ashe
Neil Ashe

/s/ Calvin Dong
Calvin Dong

/s/ Richard A. Hemmings
Richard A. Hemmings

/s/ Scott Perry
Scott Perry

    Director and Chairman

    Director

    Director

    Director

    Director

/s/ Laura R. Zimmerman

    Director

Laura R. Zimmerman

100

March 31, 2023

March 31, 2023

March 31, 2023

March 31, 2023

March 31, 2023

March 31, 2023

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
     
  
 
  
  
  
  
 
 
 
   
 
 
 
 
     
 
    
 
DESCRIPTION OF CAPITAL STOCK

Exhibit 4.2

Authorized Capital Stock.  Our authorized capital stock consists of 30,000,000 shares of common stock, par value $0.001 per share.

Voting Rights. Holders of our common stock are entitled to one vote per share on all matters submitted to a vote of stockholders, including the election of 
directors.  Holders  of  our  common  stock  are  not  entitled  to  cumulative  voting  in  the  election  of  directors.  Directors  of  the  Company  are  elected  by  a 
plurality of the shares of our common stock present in person or by proxy and entitled to vote thereon. Other than for the election of directors, matters to be 
voted on by stockholders must generally be approved by the affirmative vote of the majority of the shares of our common stock present in person or by 
proxy and entitled to vote thereon.

Dividends. Holders of our common stock are entitled to receive ratably, on a per share basis, the dividends, if any, as may be declared from time to time by 
our board of directors out of funds legally available therefor.

Transfer Restrictions. The shares of common stock purchased by our directors and officers pursuant to subscription rights granted to them in connection 
with our conversion from mutual to stock form and related initial public offering completed in August 2019 (“IPO”) will be restricted for a period of one 
year  from  the  effective  date  of  the  conversion  pursuant  to  the  plan  of  conversion  and  Section  59.1(7)(a)(iii)  of  the  Illinois  Insurance  Code.  The  shares 
purchased by the standby purchaser in our IPO will be restricted securities and subject to trading limitations under applicable law and our agreement with 
the standby purchaser.

Liquidation. If there is a liquidation, dissolution or winding up of Vericity, holders of our common stock would be entitled to share in our assets remaining 
after the payment of liabilities, ratably on a per share basis.

Other Characteristics. Holders of our common stock have no preemptive or conversion rights or other subscription rights, and no redemption or sinking 
fund provisions apply to our common stock.

Advance Notice Requirements for Stockholder Proposals and Director Nominations.  Our  bylaws  provide  that  stockholders  seeking  to  bring  business 
before a meeting of stockholders, or to nominate candidates for election as directors at a meeting of shareholders, must provide timely notice of their intent 
in writing. Our bylaws also specify certain requirements as to the form and content of a stockholder’s notice. Our bylaws also require that such stockholder 
provide information concerning each item of business proposed by the stockholder and individuals nominated for election as a director, as applicable. 

These  provisions  may  preclude  our  stockholders  from  bringing  matters  before  our  annual  meeting  of  stockholders  or  from  making  nominations  for 
directors  at  our  annual  meeting  of  stockholders.  These  provisions  could  also  have  an  anti-takeover  effect  and  make  the  following  transactions  more 
difficult: acquisition of us by means of a tender offer; acquisition of us by means of a proxy contest or otherwise; or removal of our incumbent officers and 
directors. 

Stockholder Action by Written Consent.  Our charter and bylaws do not prohibit action by written consent of our stockholders, and therefore any action 
required  or  permitted  to  be  taken  by  our  stockholders  may  be  taken  by  written  consent.    Our  standby  purchaser  acquired  a  majority  of  our  shares  of 
common stock in the IPO, and as a result will be able to approve most corporate actions requiring stockholder approval by written consent without a duly-
noticed and duly-held meeting of stockholders.

Corporate Governance and Board Structure.  Our bylaws and/or our agreement with the standby purchaser contain provisions regarding our corporate 
governance and board structure, including that the board of directors shall consist of designees appointed by the standby purchaser (the “standby purchaser 
designees”) and designees appointed by Vericity (the “company designees”). The number of company designees shall not exceed six or at any time be less 
than two, and the number of standby purchaser designees at any given time shall be one more than the number of company designees, but in no event less 
than three, provided that the standby purchaser may designate the minimum additional number of designees as necessary to comply with SEC and Nasdaq 
Stock Market rules relating to the number of independent directors serving on the board of directors or any committee of the board.

 
 
Exhibit 31.1

I, James Hohmann, certify that:

1.

2.

3.

4.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, 
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial 
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act 
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that 
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared;

Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the 
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter 
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s 
auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably  likely  to 
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s  internal  control  over 
financial reporting.

Date: March 31, 2023

/s/ James E. Hohmann

James E. Hohmann

Chief Executive Officer and President, Vericity, Inc.

 
 
 
 
 
 
 
 
Exhibit 31.2

I, Chris Kim, certify that:

1.

2.

3.

4.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, 
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial 
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act 
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that 
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during 
the period in which this report is being prepared;

Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the 
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter 
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s 
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s 
auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably  likely  to 
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s  internal  control  over 
financial reporting.

Date: March 31, 2023

/s/ Chris S. Kim

Chris S. Kim

Executive Vice President, Chief Financial Officer and Treasurer, Vericity, Inc.

 
 
 
 
 
 
 
 
Vericity, Inc.

Certification of Periodic Financial Report 
Pursuant to 18 U.S.C. Section 1350 
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 32.1 

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant 
to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-K of Vericity for the period ended December 31, 2022 fully complies with 
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all 
material respects, the financial condition and results of operations of Vericity. 

Dated: March 31, 2023

  By:

/s/ James E. Hohmann
James E. Hohmann
Chief Executive Officer and President, Vericity, Inc.

 
 
 
 
    
 
    
 
 
Vericity, Inc.

Certification of Periodic Financial Report 
Pursuant to 18 U.S.C. Section 1350 
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 32.2

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant 
to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-K of Vericity for the period ended December 31, 2022 fully complies with 
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all 
material respects, the financial condition and results of operations of Vericity. 

Dated: March 31, 2023

  By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer, 
Vericity, Inc.