Quarterlytics / Financial Services / Insurance - Life / Very Good Food Company

Very Good Food Company

very · NASDAQ Financial Services
Claim this profile
Ticker very
Exchange NASDAQ
Sector Financial Services
Industry Insurance - Life
Employees 501-1000
← All annual reports
FY2020 Annual Report · Very Good Food Company
Sign in to download
Loading PDF…
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
☒

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020

OR

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE
TRANSITION PERIOD FROM                      TO                     

Commission File Number 001-38945

VERICITY, INC.

(Exact name of Registrant as specified in its Charter)

DELAWARE
(State or other jurisdiction of
incorporation or organization)
8700 W Bryn Mawr Avenue, Suite 900 S, Chicago, Illinois

(Address of principal executive offices)

46-2348863
(I.R.S. Employer
Identification No.)

60631
(Zip Code)

Registrant’s telephone number, including area code: (312) 379-2397

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, Par Value $0.001 per share

Trading
Symbol(s)
VERY

Name of each exchange on which registered
NASDAQ Capital Market

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES ☐ NO ☒

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  YES ☐ NO ☒

Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  YES ☒ NO ☐

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that the Registrant was required to submit such files).  YES ☒ NO ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
Non-accelerated filer
Emerging growth company

  ☐
  ☒
  ☒

   Accelerated filer
   Smaller reporting company

  ☐
  ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act.  ☐
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section
404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ☐

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  YES ☐ NO ☒

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant, based on the offering price and number of shares sold in the Registrant’s initial
public offering on August 7, 2019, was $18,411,600. 

The number of shares of Registrant’s Common Stock outstanding as of March 30, 2021 was 14,875,000.

DOCUMENTS INCORPORATED BY REFERENCE

 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
Table of Contents

Business
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART I
Item 1.
Item 2.
Item 3.
Item 4.

PART II
Item 5.
Item 6.
Item 7.

Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV
Item 15.
Item 16.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Exhibits, Financial Statement Schedules
Form 10-K Summary

i

Page

1
18
19
19

20
20

21
43
44
83
83
83

84
89
94
95
95

96
99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1. Business.

Overview

PART I

On  August  7,  2019,  Vericity,  Inc.  (the  “Company”)  completed  the  initial  public  offering  of  14,875,000  shares  of  its  common  stock  at  a  price  of
$10.00 per share (the “IPO”). The IPO was conducted in connection with the conversion of Members Mutual Holding Company (“Members Mutual”) from
mutual to stock form and the acquisition by Vericity, Inc. of all of the capital stock of Members Mutual following its conversion to stock form after its plan
of  conversion  and  amended  and  restated  articles  of  incorporation  were  approved  at  a  special  meeting  of  eligible  members  on  August  6,  2019  (the
“Conversion”).  As  a  result  of  the  Conversion,  Vericity,  Inc.  became  the  holding  company  for  converted  Members  Mutual  and  its  indirect  subsidiaries,
including Fidelity Life Association and Efinancial, LLC.

In the IPO, a total of 3,501,648 shares were sold to eligible members, employees and management of Members Mutual, and certain purchasers in a
community offering, and a total of 11,373,352 were sold to Apex Holdco  L.P., an affiliate of J.C. Flowers IV L.P., a private equity fund advised by J.C.
Flowers & Co.  LLC, pursuant to a standby stock purchase agreement under which Apex Holdco L.P. agreed to act as the standby purchaser for the IPO
(“Standby Purchaser”).   As a result, the Standby Purchaser owns approximately 76.5% of the issued and outstanding shares of Vericity, Inc. common stock.

We conduct our business through our two operating subsidiaries, Fidelity Life Association, an Illinois-domiciled life insurance company chartered in
1896 (“Fidelity Life”), and Efinancial, LLC, a call center-based insurance agency (“Efinancial”). Fidelity Life distributes life insurance products through
Efinancial and other unaffiliated agents and is licensed in the District of Columbia and every state except New York and Wyoming. A.M. Best has assigned
an “A-” (Excellent) rating to Fidelity Life, which is the fourth highest out of fifteen ratings. Fidelity Life is located in Chicago, Illinois.

We  provide  life  insurance  protection  targeted  to  the  middle  American  market.  We  believe  there  is  a  substantial  unmet  need  for  life  insurance,
particularly among domestic households with annual incomes of between $50,000 and $125,000, a market we refer to as our target Middle Market. We
strive  to  deliver  to  this  market  affordable,  easy  to  understand  term  and  whole  life  insurance  products  through  a  consumer-friendly  and  efficient  sales
process. Through innovation in product design and distribution that provides access to the Middle Market, including call center and web-enabled sales and
underwriting  processes,  quick  issuance  of  policies  and  an  emphasis  on  products  not  medically  underwritten  at  the  time  of  sale,  we  believe  we  are  well
positioned to make life insurance more affordable and accessible to the Middle Market.

Efinancial markets life products for Fidelity Life and other unaffiliated insurance companies. Efinancial’s primary operations are conducted through
employee agents from three call center locations in Bellevue, Washington, Chicago, Illinois and Tempe, Arizona, which we refer to as our retail channel,
and through independent agents and other marketing organizations, which we refer to as our wholesale channel. Efinancial’s principal office is located in
Bellevue, Washington.

We  believe  our  ability  to  unconditionally  issue  policies  either  during  or  within  24  to  48  hours  of  the  initial  call  differentiates  us  from  our
competitors. Leveraging our patented RAPIDecision® sales and underwriting processes, we can sell a life insurance policy to a consumer before medical
underwriting is complete. We are able to complete an initial underwriting process for most of our life insurance applicants either during or shortly after the
initial call, and if not, within 24 to 48 hours after that initial call. For the year ended December 31, 2020, approximately 90% of our policy applications
processed through our RAPIDecision® underwriting process received an underwriting disposition on or shortly after the initial sales call. Approximately
one-half of the remaining applications received final underwriting decisions within the next 24 to 48 hours.

Our RAPIDecision®Life product provides coverage at the point of issue that is a blend of all-cause term life insurance for part of the coverage and
accidental  death  insurance  for  the  remainder  of  the  total  face  amount.  If  a  policyholder  completes  medical  underwriting  after  the  initial  sale  of  the
RAPIDecision®Life  product,  the  policy  benefits  may  be  improved  based  on  the  underwriting  results  to  increase  the  proportion  of  all-cause  term  life
insurance  coverage,  typically  with  no  increase  in  premium.  In  some  instances,  based  upon  the  results  of  predictive  analytic  models,  the  consumer  can
qualify for the full amount of all-cause coverage without medical testing.

For  the  years  ended  December  31,  2020  and  2019,  we  had  total  consolidated  revenue  of  $147.8  million  and  $135.3  million,  net  life  premium
revenue of $108.0 million and $94.4 million, and a net loss of $(25.0) million and $(19.3) million, respectively. As of December 31, 2020, we had total
assets of $768.8 million and equity of $195.2 million.

1

 
Our Approach

Our  business  model  is  predicated  upon  gaining  cost  effective  access  to  the  Middle  Market,  engaging  consumers  in  our  sales  process  for  life
insurance with products that have higher placement rates than traditional fully underwritten term life insurance in a call center environment, and issuing
those products quickly. We require access to a large quantity of quality sales leads to keep our retail call center agents productive. Currently, we acquire
most of our sales leads from third-party lead vendors. We supplement that lead flow with leads we generate ourselves. More significantly, we are rapidly
increasing our affinity business with non-life insurance partners that provide their customers or prospects as leads, and we market and sell life insurance
products to those leads.

We  tend  to  sell  policies  with  lower  face  amounts,  resulting  in  more  affordable  options  for  our  customers.  Although  not  the  lowest  priced,  our
products are competitive and they represent an attractive consumer value considering the coverage they provide and the relative simplicity of our sales and
underwriting processes. Our business model allows us to capture end-to-end data beginning with the acquisition of sales leads through the final disposition
of life insurance policies. With this data, we plan to develop and apply predictive analytics to realize efficiencies at various points in the sales process.

Business Segments

We manage our business through three segments:

•

•

•

Agency. Our Agency Segment operates through Efinancial. Efinancial sells insurance products through its call center distribution platform
and through its independent agents and other marketing organizations.

Insurance. Our Insurance Segment operates through Fidelity Life. Fidelity Life engages in the principal business lines of Core Life, Non-
Core Life, Closed Block, annuities and assumed life. In its Core Life and Non-Core Life business lines, Fidelity Life offers primarily term life
insurance products, and to a lesser extent accidental death and final expense products. We currently do not offer annuity contracts, separate
account variable products or universal life products.

Corporate. Our Corporate Segment consists primarily of a small amount of capital required to be maintained for regulatory purposes, and
also includes certain expenses considered to be corporate and not allocated to our Agency or Insurance Segments.

Agency Segment

Overview

The  Agency  Segment  consists  of  the  operations  of  Efinancial.  Efinancial  is  a  call  center-based  insurance  agency  that  markets  life  insurance  for
Fidelity Life and unaffiliated insurance companies. Efinancial’s primary operations are conducted through employee agents from three call center locations,
which we refer to as our retail channel. In addition, Efinancial operates as a wholesale agency, assisting independent agents that seek to produce business
for the carriers that Efinancial represents, which we refer to as our wholesale channel.

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s
employee agents utilize insurance sales leads to contact potential customers and then work with the customers to complete the sales process, which can
occur during the initial contact or within 24 to 48 hours for non-medically underwritten policies. In our wholesale channel, in consideration for using our
carrier contracts, access to leads and case management services, we receive a portion of the commission earned by the independent agent from the carrier.
Efinancial also generates insurance lead sales revenue through its eCoverage web presence, and through the resale of leads that are not well suited for our
call center.

Agents

Our agents in the Agency Segment are either employed by Efinancial or are independent agents who sell through our wholesale distribution channel.

Our Employee Agents

In each of our retail call center facilities, our employee agents, or call center insurance agents, conduct outbound telephone sales using insurance
sales  leads  obtained  from  sales  leads  vendors  or  generated  by  our  own  marketing  efforts  or  through  our  affinity  partner  relationships.  To  a  much  lesser
extent, the call center insurance agents also handle inbound telephone and web-based inquiries directly from consumers. Our patented ALISS® platform
provides a structured environment in which our call center insurance agents are able to efficiently handle both in-bound and out-bound sales traffic.

2

 
 
 
Efinancial is reliant on a capable and well-trained sales force of insurance agents to effectively operate its call centers. It is therefore important for
Efinancial’s business to attract, retain and develop its call center insurance agents. Efinancial primarily recruits individuals with little or no prior experience
in the insurance industry. We seek to develop a career path for our recruits by providing a comprehensive training program designed to assist new recruits
in becoming licensed agents and achieving success with call center marketing. In a process that typically takes between six to eighteen weeks, a new hire
will receive training, learn to develop leads and work towards receiving the required insurance sales licenses. Following licensure and promotion to retail
call center agent, a new agent is placed on the sales floor, where monitoring and coaching continue. As an agent develops sales experience, the level of
supervision of that agent decreases and the agent is able to handle more sophisticated sales opportunities.

For the years ended December 31, 2020 and December 31, 2019, Efinancial’s retail call centers generated a total of $41.0 million and $35.8 million,

respectively, in commission revenues, of which $30.8 million and $21.7 million, respectively, were generated from sales of Fidelity Life products.

Our Independent Agents

Efinancial has developed capabilities that allow us to expand sales operations beyond the call center insurance agents traditionally associated with a
direct  sales  operation.  Efinancial  also  operates  as  a  wholesale  agency  and  recruits  independent  agents  to  market  insurance  products  using  Efinancial’s
platform.  Through  our  wholesale  channel,  we  subcontract  with  our  independent  agents  to  sell  through  Efinancial’s  contracts  with  its  insurance  carriers.
Efinancial  offers  services  to  these  independent  agents,  including  access  to  our  ALISS®  technology,  marketing  platform,  case  management  services,
insurance  sales  leads  and  sales  education.  Efinancial  earns  a  portion  of  the  commission  revenue  on  independent  agent  sales.  For  the  years  ended
December  31,  2020  and  December  31,  2019,  Efinancial  generated  $2.6  million  and  $3.6  million,  respectively,  in  revenue  from  our  affiliation  with  our
independent agents.

Our Partners

We  partner  with  unaffiliated  insurance  carriers  to  market  their  products  through  our  agency  distribution  platform.  We  also  have  marketing
relationships with third-party businesses and member organizations, which we call our affinity partners, under which Efinancial provides their customers
and members with access to the insurance products we market, either under their brand or Efinancial’s brand.

Other Insurance Carriers

Our Agency Segment also generates revenue from the sales of insurance products issued by unaffiliated companies, or carriers. We typically enter
into contractual agency relationships with carriers that are non-exclusive and terminable on short notice by either party for any reason. Efinancial’s retail
call center agents help consumers select among these carriers based on that consumer’s needs, insurance product features, cost and other factors. The mix
of  insurance  carrier  sales  will  vary  over  time  based  on  client  preferences,  carrier  strategies,  availability  of  new  product  features,  premium  cost,
commissions paid, carrier placement rates, and ease of doing business.

For  the  years  ended  December  31,  2020  and  December  31,  2019,  Efinancial  generated  $12.6  million  and  $17.8  million,  respectively,  in  total

commission revenue from agency contracts with unaffiliated life insurance carriers.

The following tables show our total earned commissions for our retail and wholesale channels:

Retail Channel:

(dollars in thousands)
Carrier

Fidelity Life Association
Affinity partners
All other carriers
Total earned commissions

For the Years Ended
December 31,

2020

2019

  $

  $

30,615    $
3,081     
7,342     
41,038    $

21,503 
2,429 
11,898 
35,830

3

 
 
 
 
 
   
 
   
      
  
   
   
 
 
Wholesale Channel:

(dollars in thousands)
Carrier

Fidelity Life Association
All other carriers
Total earned commissions
Wholesale commission expense
Net earned wholesale commissions

For the Years Ended
December 31,

2020

2019

  $

  $

165    $
2,824     
2,989     
603     
2,386    $

249 
3,911 
4,160 
599 
3,561

Affinity Partners

In  a  typical  affinity  partner  arrangement,  Efinancial  will  market  our  range  of  insurance  products  to  the  affinity  partner’s  customers  or  prospects
under Efinancial’s brand or our affinity partner’s brand. Affinity partner relationships offer an attractive source for insurance sales leads and increase our
revenues. Given the existing relationship between an affinity partner and its prospects or customers, we believe that the sales leads generated by our affinity
partners are of a high quality relative to sales leads purchased from a third-party. We expect affinity partner relationships to continue to be a valuable source
of future growth. Currently, nearly all of our affinity business is derived from a single affinity partner.

Our Technology Platform

ALISS®

Our patented Automated Life Insurance Sales System, or ALISS®,  is  our  proprietary  software  used  to  operate  our  retail  call  centers.  ALISS® is
made  up  of  several  functional  modules  including  lead  management,  call  scripting,  quoting,  insurance  policy  applications,  product  information  and
consumer relationship management. ALISS®  is  integrated  with  a  third-party  telephony  system  to  prioritize  and  distribute  calls  to  sales  personnel.  This
technology solution has logic that makes allocations to specific call center insurance agents based on factors such as availability, complexity of sales leads,
state licensing requirements, source of the sales lead and other factors, in an effort to enhance the productivity and effectiveness of our retail call centers.

We also make ALISS® available to our independent agents that use the software as a service remotely from their locations. We believe that ALISS®
provides a comprehensive package of operational features that help our distributors increase their productivity and grow their businesses. We continue to
invest in updates and efficiencies to this program.

Consumer Technologies

Fidelity Life has developed a digital purchase experience – a web portal that enables qualified consumers to calculate how much life insurance they
need, obtain quotes, apply, and purchase a policy online. Consumers can also start the purchase process online and seamlessly transition to speak with an
agent  at  any  point  in  the  journey.    Fidelity  Life  also  has  a  robust  website,  FidelityLife.com,  that  enables  consumers  to  obtain  customized  product
recommendations and quotes depending on their personal situation. Efinancial also has several web portals for consumers to shop for insurance, including
efinancial.com, termfinder.com and ecoverage.com. These web portals offer consumers easy-to-use tools, such as online price quoting and information (in
the form of articles and blogs) designed to help consumers better understand the life insurance market. These websites also provide consumers with the
ability to initiate the sales process online.

Marketing

Efinancial’s business relies heavily on the use of insurance sales leads. Our sales leads are records of personal and contact information of potential
purchasers of life insurance. We analyze these sales leads to enable our agents to make contact with consumers that we believe are more likely than the
general population to purchase life insurance products.

Efinancial  uses  a  combination  of  marketing  methods  to  obtain  insurance  sales  leads  to  support  its  operations.  Efinancial  acquires  a  significant
portion  of  its  sales  leads  from  third-party  vendors  specializing  in  insurance  sales  leads.  Additionally,  Efinancial  generates  leads  through  its  websites
(including efinancial.com and ecoverage.com) and through affinity partners whose customers and prospects are interested in life insurance. We evaluate the
profitability of sales leads by analyzing their cost and productivity based on the sales resulting from these sales leads. We use this information to seek to
optimize the productivity and cost efficiency of leads we acquire.

4

 
 
 
 
 
   
 
   
      
  
   
   
   
 
 
As a result of our business model, Efinancial’s marketing expenses are a significant part of our total cost of doing business. To reduce our customer
acquisition costs, we contract with third-party marketers who contact consumers, some of whom will click through to one of eCoverage’s landing pages. In
addition to becoming an Efinancial lead, the consumer may also “click” on an ad to receive a quote from a third-party carrier. If the consumer clicks on an
insurance option sponsored by another company, we generate insurance lead sales revenue from that click. We are also able to generate insurance lead sales
revenue  through  the  sale  of  information  regarding  leads  sourced  through  the  eCoverage  landing  pages.  For  the  years  ended  December  31,  2020  and
December 31, 2019, we generated $5.0 million and $6.3 million from insurance lead sales revenues, respectively. Additionally, we seek to sell a policy to
that lead through our call center.

For a description of the marketing of policies written by Fidelity Life, see “Business—Insurance Segment—Distribution.”

Competition

Efinancial competes for access to talented sales representatives and for quality sales prospects or leads. Much of the competition for talent involves
agent recruitment. Efinancial’s competitors include SelectQuote, AIG Direct, and Health I.Q., among others. Certain competitors in the direct distribution
call center industry have been in business longer than Efinancial and are more established and have greater resources to hire insurance agents and develop
new technologies. Also, agents choose to work through agencies based on a number of factors including marketing service and support, technology tools,
the insurance company that the agency represents, sales commission structure, and the number and quality of sales leads. However, Efinancial believes that
its innovative sales processes and the Fidelity Life quick-issue products it sells, combined with our ability to customize our product offering based on a
customer’s ability to pay through our distribution platform, position Efinancial to successfully compete and continue to grow in the Middle Market.

Insurance Segment

Overview

Fidelity  Life  was  chartered  in  1896  and  operated  independently  until  the  1950s,  when  it  became  affiliated  with  several  stock  life  insurance
companies that managed its operations and controlled its strategies pursuant to a management services agreement. In 2003, the independent members of the
Board of Directors undertook a review of the longstanding management relationship and future plans for operation of Fidelity Life. During 2005, the prior
long-term  management  contract  and  all  affiliations  were  terminated  and  a  reconstituted  Board  of  Directors  and  a  new  management  team  were  selected.
Since then, Fidelity Life has again operated independently.

As discussed in more detail below, Fidelity Life engages in the following business lines:

Core Life.  Our  Core  Life  insurance  business  is  the  primary  business  of  the  Insurance  Segment.  Core  Life  represents  a  significant  portion  of  the
insurance business written by Fidelity Life since it resumed independent operations in 2005. Our Core Life business consists of in-force policies that are
considered to be of high strategic importance to Fidelity Life.

Non-Core Life.  Our  Non-Core  Life  business  consists  of:  products  that  are  currently  being  marketed  but  are  not  deemed  to  be  of  high  strategic
importance  to  the  Company;  in-force  policies  from  product  lines  introduced  since  Fidelity  Life  resumed  independent  operations  in  2005,  but  were
subsequently discontinued; and an older annuity block of business that was not included in the Closed Block.

Closed  Block.  Our  Closed  Block  represents  all  in-force  participating  insurance  policies  of  Fidelity  Life.  The  Closed  Block  was  established  in

connection with our 2007 reorganization into a mutual holding company structure.  

Annuities  and  Assumed  Life.  We  have  assumed  reinsurance  commitments  with  respect  to  annuity  contract-holder  deposits  and  a  block  of  life
insurance  contracts  that  were  ceded  by  former  affiliates  of  Fidelity  Life.  In  2019,  one  of  these  former  affiliates  recaptured  the  majority  of  the  assumed
block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and assumed
life deposits are now largely in run-off, with only minor amounts of new deposits each year. There are minimal remaining surrender charges associated with
the assumed annuity contracts.

5

The following table sets forth the net premium revenues by business line for Fidelity Life’s Insurance Segment for the years ended December 31,

2020 and December 31, 2019:

(dollars in thousands)
Net insurance premiums

Core Life
Non-Core Life
Closed Block
Annuities and Assumed Life

Total

Core Life and Non-Core Life

Our Products

For the Years Ended
December 31,

2020

2019

  $

  $

66,166    $
34,039     
7,792     
45     
108,042    $

60,223 
33,850 
747 
(450)
94,370

In its Core and Non-Core Life insurance business, Fidelity Life offers an array of traditional and innovative insurance products. The principal life
insurance  products  offered  by  Fidelity  Life  fall  within  the  RAPIDecision®  product  line.  The  RAPIDecision®  product  line  includes  several  term  life
insurance products. RAPIDecision® products use our RAPIDecision® underwriting process, which is a process that for many products does not rely on
medical  testing  as  part  of  the  underwriting  process,  thereby  substantially  shortening  the  time  required  for  underwriting  and  policy  issuance.  See
“Underwriting and Risk Selection.”

Core Life:

RAPIDecision® Life.  Our  RAPIDecision®  Life  product  was  introduced  in  2008  and  is  primarily  marketed  by  Efinancial  and  select  unaffiliated
distributors.  The  RAPIDecision®  Life  product  was  specifically  designed  to  address  the  problem  of  low  product  placement  in  direct  distribution  for
medically underwritten business, stemming in part from the typical length of the life insurance underwriting process. Our RAPIDecision®  Life  product
incorporates the following features:

•

•

•

•

A  patented  sales  process  featuring  RAPIDecision®  underwriting,  which  allows  for  the  quick  issuance  of  a  policy.  Under  certain
circumstances, this policy will be issued entirely on an all-cause basis. In other circumstances, the issuance will provide a blend of all-cause
term life insurance coverage and accidental death benefit coverage;

If  issued  as  a  blend  of  all-cause  and  accidental  death  benefit  coverage,  there  is  an  option  permitting  policyholders  to  begin  a  traditional
medical underwriting process within the first six months after policy issuance;

Depending  on  the  underwriting  results,  policyholders  completing  medical  underwriting  may  have  the  option  to  reduce  or  eliminate  the
accidental  death  coverage  and  increase  the  proportion  of  the  all-cause  term  life  insurance  coverage  under  the  policy  with  no  increase  in
premium; and

Policyholders  not  completing  medical  underwriting  (or  failing  to  meet  medical  underwriting  standards)  may  retain  the  original  coverage
blend of term life and accidental death benefit coverage at the existing premium rates.

LifeTime  Benefit  Term.  LifeTime  Benefit  Term  is  our  patented  voluntary  worksite  product  offering.  Voluntary  worksite  policies  like  LifeTime
Benefit Term are provided to employer and other groups for sales to their employees, participants and members. LifeTime Benefit Term insurance is sold
on a group policy basis by offering future paid up coverage additions after the policy has been in force for a certain number of years. LifeTime Benefit
Term coverage can be kept by the individual after they leave employment with the group. We have been issued a patent for one variation of the LifeTime
Benefit  Term  product.  We  largely  ceased  writing  this  business  directly  in  2014  and  have  entered  into  a  licensing  agreement  and  reinsurance  agreement
under which we license the product to Combined Insurance Company of America (“Combined Insurance”) and assume 50% of the business written. The
licensing agreement provides Combined Insurance with an exclusive, non-transferable license to market the LifeTime Benefit Term product. In the event
Combined Insurance fails to meet certain sales volumes for the product, the license becomes non-exclusive or, in certain circumstances, terminable at the
option  of  Fidelity  Life.  The  license  agreement  would  terminate  if  Combined  Insurance  were  to  stop  selling  the  product,  exit  the  worksite  market,  or  if
Fidelity Life ceased assuming reinsurance on the product from Combined Insurance. Additionally, Combined Insurance may terminate the license with 60
days’ notice. Fidelity Life continues to manage the direct in-force block of LifeTime Benefit Term policies that are now in run-off.

RAPIDecision® Final  Expense.  Our RAPIDecision®  Final  Expense  product  is  targeted  toward  individuals  aged  50-85  and  provides  permanent
whole life coverage for amounts ranging from $5,000 to $35,000. These policies are designed to help in lessening the burden of covering final expenses,
such  as  medical  costs,  funeral  costs,  and  credit  card  debt.  Like  RAPIDecision®  Life,  RAPIDecision®  Final  Expense  does  not  require  a  medical
examination, but instead approval is determined based upon answers to

6

 
 
 
 
 
   
 
   
      
  
   
   
   
 
 
 
 
 
 
various health questions and database results. There is a related graded death benefit Final Expense product for poorer underwriting risks.

Non-Core Life:

Accidental  Death  Benefit.  Fidelity  Life  offers  accidental  death  benefit  insurance  as  both  a  policy  rider  and  as  stand-alone  policy  coverage.  The
accidental  death  benefit  product  covers  death  due  to  accidental  causes  as  defined  in  the  policy.  Accidental  death  benefit  is  a  quick-issue  product  with
limited underwriting.

RAPIDecision®  Senior  Life  Term  and  Whole  Life.  Fidelity  Life’s  Senior  Life  Term  and  Whole  Life  products  are  designed  for  impaired  risk
individuals in particular age ranges (50 to 70 for term and 50 to 85 for whole life). Senior Life Term and Whole Life products are underwritten utilizing the
RAPIDecision® underwriting process and offer graded death benefits over an initial three-year period (the full face amount is paid for all causes of death
starting in policy year four).

RAPIDecision® Express. RAPIDecision®  Express  is  a  quick-issue,  non-medically  underwritten  level  term  insurance  product.  It  includes  typical
term lengths of 10, 15, 20 and 30 years, and a maximum face amount of $100,000. RAPIDecision® Express includes one risk class each for males, females,
smokers and non-smokers, and underwriting approvals are made based upon a simplified application process where the consumer’s answers are verified by
database information that is gathered for the approval process.

Distribution

In  our  Insurance  Segment,  we  distribute  our  life  insurance  products  through  Efinancial  and  through  independent  producers,  including  direct
distributors that market to consumers through call centers and regional and national independent producer groups. Consistent with our strategy, we continue
to increase the amount of business produced through Efinancial.

While the trends in annual sales have seen a larger share of premium production from Efinancial, we maintain diversity in our production sources
through  the  continued  production  through  other  independent  distribution  organizations  and  from  assumed  premiums.  For  distribution  other  than  by
Efinancial, our strategy is to establish long term relationships with a limited number of independent distribution organizations that extend our reach into our
target  market  and  are  complementary  to  Efinancial.  These  distribution  organizations  recruit  and  train  the  agents  that  sell  for  Fidelity  Life,  among  other
carriers. As part of our review process for appointing an independent distribution organization, we require the organization to have sufficient controls in
place  to  protect  Fidelity  Life  from  the  risk  of  adverse-selection  that  is  often  present  when  offering  non-medically  underwritten  products  on  the  same
platform as more traditional, fully underwritten products. We provide product specific sales training to these producers, including supporting technology.
For the years ended December 31, 2020 and 2019, the breakdown of sales of annualized premiums for new in-force policies by distribution channel were as
follows:

(dollars in thousands)
Efinancial
AmeriLife
Worksite Producers(1)

Direct
Assumed

Independent Sales Distributors

Total

For the Years Ended
December 31,

2020

2019

25,448    $
11,391     

—     
17,606     
269     
54,714    $

27,752 
— 

241 
16,174 
805 
44,972

  $

  $

(1)

The Worksite business includes premiums written directly by Fidelity Life, as well as premiums assumed from Combined Insurance. See “Core Life
—LifeTime Benefit Term.”

Underwriting and Risk Selection

We have developed the RAPIDecision® underwriting process to support the quick issuance of our RAPIDecision® products. The first step in our
RAPIDecision® underwriting process is for a consumer to complete a coverage application. We verify the medical history and conditions disclosed in the
application using automated web-based links to reporting and statistical agencies and a data base service with pharmaceutical records. The underwriting
decision is made based on this information. The RAPIDecision® underwriting process is supported by our proprietary technology platforms that allow us to
obtain an underwriting decision during or shortly after the initial call, and if not, 24 to 48 hours after that initial call. These technology platforms are our
Rapid Application, or Rapid App, and Fidelity Life Association Sales Handler, or FLASH, systems.

7

 
 
 
 
 
   
 
   
   
      
  
   
   
   
 
 
Consistent with our business strategy and our view of the needs of our customers, we do not perform medical underwriting in the traditional way
prior  to  the  issuance  of  a  policy.  Typically,  in  our  industry,  the  life  insurance  underwriting  process  takes  place  prior  to  policy  issuance  and  involves  a
paramedical examination, blood and urine testing and other tests designed to assess the underwriting risk and the lowest premium appropriate for the level
of risk involved. Such traditional underwriting delays policy issuance after an application is submitted by several weeks. This delay makes it difficult to
achieve  acceptable  placement  ratios  in  call  center  sales,  leading  to  lost  sales  and  unrecovered  costs.  In  contrast,  our  primary  underwriting  process  is
designed  to  support  the  quick  issuance  of  policies.  We  therefore  do  not  typically  require  an  initial  paramedical  exam.  By  not  requiring  this  exam  or
postponing it until after policy issuance, we are able to issue coverage far more quickly, although without access to up front medical data that is standard in
industry underwriting practices. This means that our insurance products generally are issued at lower face amounts and a relatively higher price per dollar
of coverage as compared to medically underwritten products. If medical underwriting is completed after the initial sale of a RAPIDecision® Life policy, the
policy benefits may be improved based on the underwriting results to increase the proportion of all-cause term life insurance coverage, typically with no
increase in premium.

Fidelity  Life  employs  a  small  staff  of  full-time  employee  underwriters.  Most  of  the  underwriting  of  individual  policies  is  performed  on  an
outsourced basis, primarily using three contract underwriting firms. Given the quick-issue nature of many of Fidelity Life’s products, it is important to our
business to be able to access underwriting services on an as-needed basis. Using outsourced contract underwriters gives Fidelity Life the flexibility to meet
this need.

In our typical underwriting process, Fidelity Life’s contract underwriters access the information on a potential customer, what we refer to as a case,
through a web-based interface and approve or decline the individual case based on Fidelity Life’s underwriting rules. If necessary, a member of our contract
underwriting  team  can  be  joined  to  an  initial  phone  call  with  a  potential  customer.  While  our  in-house  underwriting  team  does  engage  in  certain  case
underwriting activities, the team’s primary function is to manage and supervise the contract underwriters. Our in-house underwriting team oversees our
contract underwriters to review their compliance with our underwriting standards.

Product Pricing

We regularly review claim results for each of our products, comparing actual experience to the assumptions used to design and price the products.
The review process is performed by our actuarial and finance teams with assistance from the underwriting and operations team, product development team
and marketing. Variances in our expectations for particular products are examined for implications on product performance and used to evaluate product
prices and underwriting assumptions. Product experience is also reviewed by our reinsurance partners.

Key elements of our product pricing include assumptions regarding future mortality (amount and timing of future benefit payments), persistency
experience  (number  and  timing  of  policyholder  discontinuations  or  coverage  lapses)  and  investment  returns  (interest  we  will  earn  on  investment  of
available cash and reserves).

Outsourced Functions

Fidelity Life contracts with third-party service providers to provide, or assist with, a number of key functions that are traditionally performed in-
house  in  the  life  insurance  industry.  These  functions  include  insurance  policy  administration,  underwriting,  investment  portfolio  management,  internal
audit,  filing  of  insurance  policy  forms  with  state  regulatory  agencies  and  income  tax  return  preparation.  In  addition,  Fidelity  Life  uses  third  parties  to
provide  in-force  policy  administration,  and  reinsurance  contract  administration.  This  model  was  adopted  to  reduce  the  fixed  cost  investment  in  our
Insurance Segment, provide operating flexibility and allow access to specialized skills as needed. In doing so, we believe we can contract with partners that
possess a wide range of experience and with established capabilities that would be costly and time consuming for us to develop internally.

Competition

Competition in the life insurance industry is based on many factors. These factors include the perceived financial strength of the insurer, premiums
charged,  policy  terms  and  conditions,  services  provided,  reputation,  financial  ratings  assigned  by  independent  rating  agencies  and  the  experience  of  the
insurer in the line of insurance to be written. In addition, there are many competitors that participate in the non-medically underwritten segment of the life
insurance  industry.  As  new  competitors  enter  the  non-medically  underwritten  market  using  predictive  analytics,  they  may  price  aggressively  to  capture
market share.

Fidelity Life’s competition includes many companies that are larger, and which have significantly more resources at their disposal. While lacking the
scale  and  market  presence  of  many  of  its  principal  competitors,  Fidelity  Life  does  have  certain  attributes  we  believe  to  be  competitive  advantages  in  a
crowded marketplace. These include innovative products, proprietary technology and controlled distribution in Efinancial. These advantages allow us to be
more flexible in adapting to product and sales process

8

opportunities  than  our  more  established  competitors.  We  also  believe  that  our  innovative  products  and  processes  provide  a  point  of  differentiation  that
appeals to consumers.

Fidelity Life also competes by placing a majority of its policies through Efinancial. While this distribution channel provides access to our target
Middle Market, we are aware that some Middle Market consumers prefer to purchase life insurance through alternative methods. We have developed an
internet-based  direct  sales  platform  that  permits  customers  to  complete  the  purchase  of  a  Fidelity  Life  insurance  policy  completely  over  the  internet.
Several  of  our  competitors  have  also  begun  to  implement  online  and  digital  distribution  platforms.  We  believe  that  through  the  implementation  of  the
Fidelity Life internet-based direct sales platform we will be able to extend our reach into our target Middle Market.

A.M. Best Rating

Fidelity Life is rated by A.M. Best, an independent rating agency that specializes in ratings for the insurance industry. A.M. Best annually issues a
financial strength rating for the great majority of insurance companies doing business in the U.S. The financial strength rating is an independent opinion of
an  insurer’s  financial  strength  and  its  ability  to  meet  its  ongoing  insurance  policy  obligations.  A.M.  Best’s  financial  strength  rating  is  based  on  a
comprehensive quantitative and qualitative evaluation of an insurer’s balance sheet strength, operating performance and business profile. A.M. Best has
assigned  Fidelity  Life  a  financial  strength  rating  of  “A-”  (Excellent),  which  is  the  fourth  highest  rating  category  for  A.M.  Best.  A.M.  Best’s  financial
strength  rating  is  not  a  recommendation  to  purchase,  hold,  or  terminate  any  insurance  policy  or  contract  or  any  other  financial  obligation  issued  by  an
insurer, nor does it address the suitability of any particular policy or contract for a specific purpose or purchaser. In addition, A.M. Best’s financial strength
rating does not address the risks or the advisability of any investment in our common stock.

IT Applications

Fidelity  Life’s  business,  including  the  marketing,  sales  and  administration  of  its  insurance  products,  relies  on  its  technology  infrastructure.  Our

technology infrastructure incorporates both proprietary and commercially available elements, including the following:

•

•

•

•

Rapid App. Fidelity Life has developed an application processing system that allows an agent to gather the information necessary to complete
an application for insurance and obtain an underwriting decision while on the telephone with an applicant. Using this system, a majority of all
underwriting  decisions  are  made  within  48  hours  and  certain  underwriting  decisions  can  be  made  during  the  initial  phone  call  with  the
consumer. Our Rapid App system is primarily designed to be used by insurance agents in our retail call centers so that the agents can obtain
the  underwriting  information  necessary  to  complete  the  underwriting  process  while  on  the  phone  with  the  customer.  This  streamlines  the
application  process,  increasing  efficiency  and  lowering  costs.  The  completed  application  and  all  associated  forms  are  provided  to  the
applicant through a secure web portal, where the applicant can review and sign the application electronically. Once the application is signed,
we gather data on the applicant from our third-party information providers. This information is screened for potential underwriting concerns.
Signed  applications  and  all  relevant  information  are  made  immediately  available  to  an  underwriter,  who  can  make  a  decision  while  the
applicant is still on the phone with our insurance agent. Rapid App allows our insurance agents to complete the sale in a single phone call for
certain products.

Fidelity Life Association Sales Handler (FLASH). Fidelity Life has developed FLASH as a successor to Rapid App. FLASH is a modular
technology  platform  that  interfaces  with  our  other  key  systems  including  ALISS®,  our  third-party  data  and  service  providers,  and  our
reinsurer’s  automated  underwriting  engine.  Like  Rapid  App,  FLASH  allows  an  agent  to  collect  the  information  necessary  to  complete  an
application for insurance and obtain an underwriting decision while on the telephone with an applicant. In addition, FLASH is the technology
platform that will power our direct-to-consumer digital sales efforts.

Realtime. Fidelity Life’s new business process uses a system we call Realtime. Realtime is a web-based system developed by a third-party
but  now  maintained  and  administered  by  Fidelity  Life.  The  Realtime  system  catalogues  all  of  the  data  gathered  in  the  sales  process  and
relevant  to  the  insurance  application  process.  The  Realtime  platform  permits  Fidelity  Life  employees  to  electronically  access  information
used for underwriting maintained by third-party database providers.

Other. Fidelity Life uses several other software applications for administration and operational purposes. Typically, these are obtained from
third-party  vendors.  For  example,  we  use  commercially  available  software  applications  for  all  of  Fidelity  Life’s  financial  reporting  and
control functions.

Reinsurance

Fidelity Life uses reinsurance arrangements with multiple reinsurance carriers to limit our claims risk under our insurance contracts and to mitigate
the impact of the insurance policies we issue on our statutory policyholder surplus. Our retention limit is $300,000 on each insured life for all policies. On
the products that we currently issue where we have reinsurance, our reinsurance is

9

 
 
 
 
on  a  first-dollar  quota-share  basis.  Additionally,  our  reinsurance  arrangements  provide  Fidelity  Life  with  access  to  underwriting  technology  and  risk
management expertise from our reinsurance partners.

We evaluate our reinsurance needs, including the appropriate amount and structure of particular reinsurance arrangements, based on a number of
factors, including the expertise of particular reinsurance carriers (and their technology platforms) required to support our various life insurance products,
the estimated variability of claims experience, the estimated future impact of new business written on our statutory reserves and the costs of reinsurance.

Our current reinsurance arrangements open for new business, other than business written and reinsured to Combined Insurance, are with Hannover
Life Reassurance Company of America (“Hannover Life”) and Swiss Re Life & Health America Inc. (“Swiss Re”). The following is a brief summary of the
reinsurance agreements relating to these arrangements:

Hannover Life. Under our agreements with Hannover Life, we cede claims liability under certain of our term life policies in the Core Life business
to Hannover Life on a coinsurance basis. We cede 25% of the claims liability to Hannover Life. Reinsurance premiums per policy are determined
according to the amount reinsured with Hannover Life. These agreements do not have a fixed term. Either party may terminate the agreements with
respect to future business with 90 days written notice to the other party.

Swiss Re.  Under our agreements with Swiss Re, we cede claims liability under certain of our term life policies in the Core Life business to Swiss
Re  on  a  coinsurance  basis.  We  cede  65%  of  the  claims  liability  to  Swiss  Re.  Reinsurance  premiums  per  policy  are  determined  according  to  the
amount  reinsured  with  Swiss  Re.  These  agreements  do  not  have  a  fixed  term.  Either  party  may  terminate  the  agreements  with  respect  to  future
business with 90 days written notice to the other party.

Swiss Re.— Accidental Death Benefit. Under our agreement with Swiss Re, we cede to Swiss Re 90% of our claims liability, subject to certain per
life  limits,  under  our  accidental  death  benefit  policies  and  riders  on  a  coinsurance  basis.  Reinsurance  premiums  are  determined  according  to  the
amount reinsured with Swiss Re per policy or rider. Swiss Re has the right to modify the reinsurance premium rates upon 90 days written notice to
us. If we do not accept such modified reinsurance premium rates and we are unable to agree upon a revised rate structure within 60 days of Swiss
Re’s original notice, then the reinsurance premium rates then in effect continue unchanged. However, Swiss Re may, upon 30 days written notice to
us, terminate the reinsurance on any policy or rider for which we have not accepted Swiss Re’s modified reinsurance premium rate. This agreement
does not have a fixed term. Either party may terminate the agreement with respect to future business with 90 days written notice to the other party.

Swiss Re.—Final Expense. Under a separate agreement with Swiss Re, we cede to Swiss Re on a coinsurance basis 40% of our claims liability,
subject to certain per life limits, under our final expense level death benefit and final expense graded benefit policies. This agreement does not have
a fixed term. Either party may terminate the agreement with respect to future business with 60 days written notice to the other party.

Swiss Re.—InstaTerm.  The  Company  cedes  to  Swiss  Re,  on  a  coinsurance  basis  33.3%  of  our  claims  liability,  subject  to  certain  per  life  limits,
under InstaTerm term life insurance product.  Either party may terminate the agreement with respect to future business with 90 days written notice to
the other party.

Reinsurance  Group  of  America  (RGA—Final  Expense)  Under  an  agreement  with  RGA,  we  cede  to  RGA  on  a  coinsurance  basis  40%  of  our
claims  liability,  subject  to  certain  per  life  limits,  under  our  final  expense  level  death  benefit  and  final  expense  graded  benefit  policies.  This
agreement does not have a fixed term. Either party may terminate the agreement with respect to future business with 60 days written notice to the
other party.

SCOR  Global  Life  USA  Reinsurance  Company  Inc.  (SCOR)—InstaTerm.  The  Company  cedes  to  SCOR  on  a  coinsurance  basis  33.3%  of  our
claims liability, subject to certain per life limits, under InstaTerm term life insurance product. This agreement does not have a fixed term. Either
party may terminate the agreement with respect to future business with 90 days written notice to the other party.

In 2013, Fidelity Life entered into a reserve financing reinsurance arrangement with Hannover Life designed to enhance its ability to continue to
grow Fidelity Life’s Core Life insurance business. This agreement was first amended and restated as of July 1, 2016, and a subsequent amendment was
filed  with  the  Illinois  Department  of  Insurance  in  November  2019  and  approved  by  the  Illinois  Department  of  Insurance  on  December  23,  2019.  The
structure of the agreement, which was first effective July 1, 2013, involves a combination of coinsurance with funds withheld and yearly renewable term
reinsurance covering most of the Company’s non-participating in-force life insurance business with issue dates on or before December 31, 2019.

Even  though  we  reinsure  certain  of  our  liabilities  to  third-party  reinsurance  carriers,  Fidelity  Life  remains  directly  liable  to  policyholders  for  the
benefit payments associated with these policies. Our reinsurance carriers have a contractual relationship with Fidelity Life to reimburse us for policy claims
but are not under any contractual obligation to our policyholders. Because Fidelity Life remains directly liable to policyholders for the full amount of the
death benefits payable under its policies, Fidelity Life bears credit

10

 
risk relating to its reinsurers under its reinsurance contracts. As a result, Fidelity Life will only enter into a reinsurance agreement with reinsurers that have
stable operating performance, including a minimum A.M. Best financial strength rating of “A-” (Excellent).

We  had  reinsurance  recoverables  of  $158.0  million  and  $132.9  million  as  of  December  31,  2020  and  December  31,  2019,  respectively.  The
following table sets forth our five largest reinsurers based on reinsurance recoverables as of December 31, 2020 and December 31, 2019, and the A.M. Best
ratings of those reinsurers as of December 31, 2020:

(dollars in thousands)
Reinsurer
Hannover Life
Swiss Re
Combined Insurance
Security Life of Denver
Canada Life Assurance Company
Other (12 Reinsurers)

Total

Ceded
Future
Policy
Benefits

As of December 31, 2020

Claims and
Other
Amounts
Recoverable  

Total
Reinsurance
Recoverables  

  $

67,722    $
32,142     
13,720     
2,889     
2,871     
9,112     
  $ 128,456    $

77,957   
10,235    $
43,574   
11,432     
15,652   
1,932     
3,373   
484     
3,338   
467     
5,009     
14,121   
29,559    $ 158,015   

2020
A.M.
Best’s
Rating

A+
A+
A+
A+
A+

Ceded
Future
Policy
Benefits

As of December 31, 2019
Claims and
Other
Amounts
Recoverable  

Total
Reinsurance
Recoverables  

  $

60,786    $
23,651     
3,829     
12,268     
3,916     
9,141     
   $ 113,591    $

67,250 
6,464    $
30,135 
6,484     
4,111 
282     
13,826 
1,558     
4,382 
466     
4,025     
13,166 
19,279    $ 132,870

Core Life. The overall relationship of ceded premium to direct premiums has trended lower over the past few years due to the mix of business.
For  the  Core  Life  business  line,  the  amount  of  death  benefit  reinsured  by  Fidelity  Life  varies  by  insurance  product,  with  some  products  having  no
reinsurance and others where 50% or 90% of the death benefit is reinsured, all of which is subject to the $300,000 limit. For the Closed Block and the
annuities and assumed life business lines, the percent of death benefit reinsured is higher, on average, than the average for the insurance products currently
being sold in the Core Life line of business. The following table shows the different relationship of reinsurance premiums ceded to total direct and assumed
premiums for each of these business lines for the years ended December 31, 2020 and December 31, 2019:

(dollars in thousands)
Ratios
Direct and Assumed Premium
Ceded Premium
Ceded % of Total Direct and
   Assumed Premium

As of December 31, 2020

Non-
Core
Life

Annuities
and
Assumed
Life

Closed
Block  

  Core Life  

Total

Core
Life

As of December 31, 2019

Non-
Core
Life

Annuities
and
Assumed
Life

Closed
Block  

Total

  $ 119,457 
    53,291 

  $ 60,660 
    26,621 

  $ 1,670 

  $
(6,122)    

285 
240 

  $ 182,072 
    74,030 

  $ 103,075 
    42,852 

  $ 59,144 
    25,294 

  $ 19,466 
    18,719 

  $

(809)   $ 180,876 
(359)     86,506 

44.6%   

43.9%   

-366.6%   

84.2%   

40.7%   

41.6%   

42.8%   

96.2%   

44.4%   

47.8%

The period-to-period comparison of the ceded to direct and assumed premiums shows the total ceding percentage in our Core Life decreasing as the

percentage of the total increased slightly.

Non-Core Life. Non-Core life follows the same reinsurance guidelines and procedures as Core Life, as discussed above.

Closed Block. In October 2006, Fidelity Life established a Closed Block consisting of all of the outstanding participating policies issued or assumed
by Fidelity Life. We call this arrangement the Closed Block. We operate the Closed Block in accordance with a Closed Block memorandum that we entered
into in connection with our 2007 reorganization as a mutual holding company. The purpose of the Closed Block is to provide reasonable assurance to the
participating policyholders that sufficient assets will be available to provide for the continuation of policy benefits and experience-based dividends for these
participating  policies.  Most  of  the  participating  policies  in  the  Closed  Block  were  sold  on  the  basis  of  “no  dividends  expected”  and,  accordingly,  such
policies have never received an experience-based dividend. The establishment of the Closed Block was not intended to provide dividends on policies for
which no dividends are expected, although dividends on these policies will be paid if experience ultimately warrants. The payment of any dividends is not
guaranteed based on the results of a specific block or group of participating policies. The declaration of any dividend is subject to the discretion of the
Board of Directors of Fidelity Life, and dividends are not payable until declared. No new dividend-paying or participating policies have been issued by
Fidelity Life since our reorganization in 2007.

The Closed Block was funded on October 1, 2006 with cash flow producing assets that together with anticipated revenues from the Closed Block

policies are expected to be sufficient to support the Closed Block, including payment of claims, expenses, and taxes

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
    
    
      
      
  
   
   
   
   
   
   
   
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
   
   
 
and to provide for continuation of dividends, to the extent applicable, for the life of the policies. If the future experience is such that the assets of the Closed
Block are not sufficient to pay the benefits guaranteed under the policies, then Fidelity Life would be required to make such payments from its general
funds. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-K for further discussion regarding
the Closed Block.

Annuities and Assumed Life

Fidelity  Life  reinsures  products  issued  by  other  companies  under  four  reinsurance  arrangements,  two  of  which  are  not  open  to  new  insurance
policies but still cover the existing in-force business that was assumed prior to 1993. Under two contracts with Zurich American Life Insurance Company,
Fidelity Life assumed the liability for the contractual benefits under a group of annuity contracts written through 1993. Under a contract with Protective
Life Insurance Company (“Protective Life”), the successor company of a former affiliate, Fidelity Life assumed a portion of the risk on a group of life
insurance contracts primarily written in the 1980s and early 1990s. On March 29, 2019, Protective Life recaptured the majority of the assumed block of life
business.

Fidelity has an active reinsurance agreement with Hannover Life Reassurance Company of America (Bermuda) Ltd. (Hannover Bermuda) under
which Fidelity Life assumes a portion of risks on certain life contracts originally issued by Fidelity Life and ceded to Hannover Life. In addition, we license
our LifeTime Benefit Term product to Combined Insurance and reinsure 50% of the business written by Combined Insurance on that product.

The following table sets forth Fidelity Life’s assumed reinsurance liabilities as of December 31, 2020 and December 31, 2019:

As of December 31, 2020
Contract
Holder
Account
Balances  

Other
Policyholder
Liabilities  

Future
Policy
Benefits

Total
Assumed
Liabilities  

Future
Policy
Benefits

As of December 31, 2019
Contract
Holder
Account
Balances  

Other
Policyholder
Liabilities  

Total
Assumed
Liabilities  

  $

  $

(1,357)   $
1,399     
—     
39,411     
39,453    $

—    $
—     
74,918     
—     
74,918    $

11    $
(1,346)   $
228     
1,627     
—     
74,918     
42,362     
2,951     
3,190    $ 117,561    $

(1,291)   $
1,753     
—     
27,064     
27,526    $

—    $
—     
78,296     
—     
78,296    $

13    $
(1,278)
404     
2,157 
—     
78,296 
28,803 
1,739     
2,156    $ 107,978

(dollars in thousands)
Reinsurer
Hannover Bermuda
Protective Life Insurance Company
Zurich American Life Insurance Company
Combined Insurance

Total

Corporate Segment

The results of this segment consist of net investment income and net realized investment gains (losses) earned on invested assets. We also include
certain  corporate  expenses  that  are  not  allocated  to  our  other  segments,  including  expenses  of  Vericity,  Inc.,  board  expenses,  allocation  of  executive
management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal controls. Our Corporate
Segment  recognizes  income  (loss)  to  the  extent  that  net  investment  income  and  net  realized  investment  gains  (losses)  exceed  (are  less  than)  corporate
expenses.

Intellectual Property

The Company and its subsidiaries rely on our proprietary intellectual property to conduct our business. We believe that it is easy for participants in
the insurance industry to attempt to copy product and process ideas of other participants. We therefore intend to protect to the fullest extent permitted by
law our intellectual property rights in the unique products and sales processes we have developed. We believe that protecting our intellectual property rights
and obtaining protection for future innovations will help us to achieve better results over time.

Efinancial currently has trade name protection for certain of its key internet domains, including efinancial.com, termfinder.com, ecoverage.com, and
netcoverage.com.  Efinancial  has  also  been  granted  two  U.S.  patents  for  its  ALISS®  agency  management  system.  The  patents  include  tracking  and
management  of  leads  from  purchase  through  the  sales  cycle.  Real-time  modelling  is  applied  to  lead  sourcing,  user  identification,  purchase  intent  and
identification of the product a customer is most likely to purchase.

We  have  been  granted  four  U.S.  patents  related  to  the  RAPIDecision®  Life  product  and  its  supporting  sales  and  underwriting  technology  and
processes and a separate patent directed to the LifeTime Benefit Term product. We continue to seek additional patent coverage for different aspects of the
RAPIDecision® Life product. See “Risk Factors—Risks Relating to Our Business—We may be unable to adequately protect our intellectual property rights
or  avoid  infringing  the  intellectual  property  rights  of  third  parties,  and  the  intellectual  property  rights  we  have  may  not  be  a  meaningful  barrier  to
competition.”

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
      
      
      
      
      
      
  
 
 
 
 
 
 
 
 
Information Technology

Fidelity Life maintains an in-house information technology staff. Fidelity Life’s in-house personnel are supplemented by independent consultants, as
needed, for programming, development and other technology-based efforts. Fidelity Life’s Realtime system is hosted at a data center in Chicago, Illinois.
Other Fidelity Life production applications run at the Element Critical data center in Woodridge, Illinois. The Element Critical data facility is connected to
our office locations though high-speed dedicated data links. Incremental file back-ups are performed daily and duplicated securely offsite at our Chicago
office. Fidelity Life does maintain a disaster recovery plan and has put in place various programs that will increase our agility in responding to a disaster.

Efinancial  also  maintains  an  in-house  information  technology  staff.  The  Efinancial  technology  team  is  responsible  for  the  development  and
maintenance  of  Efinancial’s  applications  and  provides  assistance  to  our  internal  and  external  customers.  We  use  outside  contractors  in  limited  cases  to
provide additional programming and development expertise.

Efinancial uses Amazon Web Services (US West 2 Region) to host the majority of its production applications and main business servers, including

the eProspect database and Contact Center integration applications.

Additionally,  Efinancial  uses  TierPoint,  located  in  Seattle,  as  its  offsite  data  facility  to  house  its  legacy  applications  including  ALISS®  and  its
related database. The Bellevue office data center houses limited file server and domain controller servers. The Bellevue office is connected via high-speed
connection to both TierPoint as well as our call center in Chicago.

Information backups are automatically performed nightly and weekly. Efinancial’s Bellevue office backups are stored on a high performance and

capacity platform, then duplicated to Tierpoint. In reverse, Tierpoint files are backed up and duplicated to the Bellevue office.

Investments

We had total cash and investment assets of $461.1 million as of December 31, 2020. All invested assets are managed pursuant to an investment plan
developed  by  our  executive  management  team  and  approved  by  and  reviewed  annually  with  the  investment  committee  of  our  Board  of  Directors.  All
changes to the investment plan are approved by the investment committee.

We  have  contracted  with  a  third-party  investment  advisory  firm  to  provide  portfolio  management  and  consulting  services  to  assist  our  Chief
Financial Officer with the oversight of various portfolios and investment managers that manage portions of our investment portfolio. We utilize multiple
investment managers to leverage specialized expertise in specific asset classes. Each investment manager operates under agreed-upon guidelines that are
specifically designed for the investment manager’s segment of the overall portfolio. Our investment advisor meets periodically, but not less frequently than
quarterly, with the investment committee of our Board of Directors to review portfolio results, portfolio managers and discuss portfolio strategies.

Our  investment  strategy  is  to  diversify  among  asset  classes  and  individual  issuers  to  achieve  appropriate  matching  of  assets  with  insurance
liabilities,  sufficient  liquidity  and  predictability  of  income.  The  composition  of  our  investment  portfolio  supporting  our  Insurance  Segment  is  primarily
investment grade fixed maturity securities and is managed with primary emphasis on current earnings. The Closed Block assets are segregated in a separate
portfolio and are managed in accordance with the Closed Block memorandum.

Enterprise Risk Management

The review and assessment of enterprise risks is the responsibility of the Vericity, Inc. executive management team with oversight provided by the
Board of Directors through its audit committee. We have established risk management policies and procedures throughout our organization. To supervise
the  implementation  of  these  risk  management  policies  and  procedures,  we  have  engaged  outside  consultants  on  this  topic  and  have  established  a  risk
management committee that consists of members of our senior management team.

In 2015, we launched a multi-phase risk assessment project focused on formalizing our enterprise risk management process covering Efinancial,
Fidelity Life, their respective subsidiaries and operations and all corporate activities. Project goals include defining key risks and risk events, establishing
corporate risk tolerances and documenting the accountability for the risk management processes. Work is in process to formalize and in some cases develop
additional measurements related to enterprise level risks for management and board reporting. The risk assessment project will continue to evolve with the
business over the near term and result in the development of more formalized enterprise risk management capabilities.

13

 
 
 
Employees

As of December 31, 2020, Fidelity Life had 129 employees and Efinancial had 292 employees. None of our employees are covered by a collective

bargaining agreement. We believe that relations with our employees are good.

Regulation

Our businesses are subject to a number of federal and state laws and regulations. These laws and regulations cover Fidelity Life operations as a life
insurance  company  and  Efinancial’s  insurance  agency  operations.  Our  operations  are  subject  to  extensive  laws  and  governmental  regulations,  including
administrative  determinations,  court  decisions  and  similar  constraints.  The  purpose  of  the  laws  and  regulations  affecting  our  operations  is  primarily  to
protect our policyholders and not our shareholders. Many of the laws and regulations to which we are subject are regularly re-examined, and existing or
future laws and regulations may become more restrictive or otherwise adversely affect our operations. State insurance laws regulate most aspects of our
insurance  businesses,  and  we  are  regulated  by  the  insurance  departments  of  the  states  in  which  we  sell  insurance  policies.  The  National  Association  of
Insurance  Commissioners  (“NAIC”)  assists  the  various  state  insurance  regulators  in  the  development,  review  and  implementation  of  a  wide  range  of
financial and other regulations over the insurance industry.

Insurance Regulation

Both Fidelity Life and Efinancial are licensed to transact business in all states and jurisdictions in which they conduct an insurance business. Fidelity
Life is an Illinois-domiciled life insurance company licensed to transact business in 48 states and the District of Columbia. Fidelity Life is not licensed to
transact business in New York or Wyoming. Efinancial is an insurance agency domiciled in the State of Washington and is licensed in all 50 states and the
District  of  Columbia.  State  insurance  laws  regulate  many  aspects  of  our  business.  Such  regulation  is  vested  primarily  in  state  agencies  having  broad
administrative  and  in  some  instances  discretionary  power  dealing  with  many  aspects  of  our  business,  which  may  include,  among  other  things,  required
reserve liability levels, permitted classes of investments, transactions among affiliates, marketing practices, advertising, privacy, policy forms, reinsurance
reserve  requirements,  acquisitions,  mergers,  and  capital  adequacy,  and  is  concerned  primarily  with  the  protection  of  policyholders  and  other  consumers
rather than shareholders. We are subject to financial and market conduct examinations by insurance regulators from our domiciliary states and from other
states in which we do business and are currently undergoing such a financial examination by the Illinois Department of Insurance.

State laws and regulations governing the financial condition of insurers apply to Fidelity Life, including standards of solvency, risk-based capital
requirements, types, quality and concentration of investments, establishment and maintenance of reserves, required methods of accounting, reinsurance and
minimum capital and surplus requirements, and the business conduct of insurers, including sales and marketing practices, claim procedures and practices,
and policy form content. In addition, state insurance laws require licensing of insurers and their agents. State insurance regulators have the power to grant,
suspend and revoke licenses to transact business and to impose substantial fines and other penalties.

Agent Licensing

Efinancial (or its designated representative) is authorized to act as an insurance producer under company licenses or licenses held by its officers in
all  50  states  and  the  District  of  Columbia.  In  each  jurisdiction  in  which  Efinancial  transacts  business,  it  is  generally  subject  to  regulation  regarding
licensing, sales and marketing practices, premium collection and safekeeping, and other market conduct practices. Its business depends on the validity of,
and continued good standing under, the licenses and approvals pursuant to which it operates, as well as compliance with pertinent regulations. We devote
significant effort toward maintaining licenses for Efinancial and managing its operations and practices consistent with the diverse and complex regulatory
environment in which we operate.

Fidelity Life sells its insurance products through Efinancial and independent distributors. Efinancial employs insurance agents working in its call
centers and also works with independent insurance agents. The states in which insurance agents operate require agents to obtain and maintain licenses to
sell  insurance  products.  In  order  to  sell  insurance  products,  the  agents  must  be  licensed  by  their  resident  state  and  by  any  other  state  in  which  they  do
business  and  must  comply  with  regulations  regarding  licensing,  sales  and  marketing  practices,  premium  collection  and  safeguarding,  and  other  market
conduct practices. In addition, in most states, Fidelity Life must appoint the agents and agencies that sell our insurance products, and Efinancial and the
agents that they work with must be appointed by all carriers for which they sell.

Consistent with various federal and state legal requirements, we monitor our agents that sell for Fidelity Life and Efinancial, and we monitor the
agencies  with  which  the  independent  distributors  and  independent  agents  work  in  order  to  understand  and  evaluate  the  agencies’  training  and  general
supervision programs relevant to regulatory compliance. For Efinancial’s call center agents using telephone sales, we periodically record and monitor the
sales calls in order to identify and correct potential regulatory compliance problems.

14

Financial Review

Fidelity Life is required to file detailed annual and quarterly financial reports with the insurance departments in the states in which we do business,
and its business and accounts are subject to examination by such agencies at any time. These examinations generally are conducted under NAIC guidelines.
Under  the  rules  of  these  jurisdictions,  insurance  companies  are  examined  periodically  (generally  every  three  to  five  years)  by  one  or  more  of  the
supervisory agencies on behalf of the states in which they do business.

Market Conduct Regulation

The laws and regulations governing our insurance businesses include numerous provisions governing the marketplace activities of insurers, such as
Fidelity  Life,  and  agencies,  such  as  Efinancial,  including  regulations  governing  the  form  and  content  of  disclosures  to  consumers,  advertising,  product
replacement,  sales  and  underwriting  practices,  complaint  handling,  and  claims  handling.  State  insurance  regulators  enforce  compliance,  in  part,  through
periodic market conduct examinations.

Insurance Holding Company Regulation

All states in which Fidelity Life conducts insurance business have enacted legislation that requires each insurance company in a holding company
system to register with the insurance regulatory authority of its state of domicile and to furnish that regulatory authority financial and other information
concerning the operations of, and the interrelationships and transactions among, companies within its holding company system that may materially affect
the  operations,  management  or  financial  condition  of  the  insurers  within  the  system.  These  laws  and  regulations  also  regulate  transactions  between
insurance companies and their parents and affiliates. Generally, these laws and regulations require that all transactions within a holding company system
between  an  insurer  and  its  affiliates  be  fair  and  reasonable  and  that  the  insurer’s  statutory  surplus  following  any  transaction  with  an  affiliate  be  both
reasonable  in  relation  to  its  outstanding  liabilities  and  adequate  to  its  financial  needs.  Statutory  surplus  is  the  excess  of  admitted  assets  over  statutory
liabilities. For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and
non-disapproval or approval by, the insurance regulatory authority of the insurer’s state of domicile. These laws and regulations also require the holding
company system to file an annual report identifying certain risks (“enterprise risks”) that, if not remedied, are likely to have a material adverse effect upon
the financial condition of the insurer or its holding company system as a whole.

Dividend Limitations

As a holding company with no significant business operations of its own, Vericity, Inc. depends on intercompany dividends or other distributions
from its subsidiaries as the principal source of cash to meet its obligations. The ability of Fidelity Life to pay dividends to its corporate parent is limited
under Illinois law. Such dividends may only be paid out of earned surplus (excluding unrealized capital gains), and no dividend may be paid that would
reduce Fidelity Life’s statutory surplus to less than the amount required to be maintained by Illinois law for the types of business transacted by Fidelity
Life.  All  intercompany  dividends  must  be  reported  to  the  Illinois  Department  of  Insurance  prior  to  payment.  In  addition,  Fidelity  Life  may  not  pay  an
“extraordinary” dividend or distribution until 30 days after the Illinois Director of Insurance (“the Director”) has received sufficient notice of the intended
payment and has not objected or has approved the payment within the 30-day period. An “extraordinary” dividend or distribution is defined under Illinois
law as a dividend or distribution that, together with other dividends and distributions made within the preceding 12 months, exceeds the greater of:

•

•

10% of the insurer’s statutory surplus as of the immediately prior year end; or

the statutory basis net income of the insurer for the prior year.

As a result of no shareholder dividends in 2020, Fidelity Life’s remaining ordinary dividend capacity as of December 31, 2020 was $11.2 million. In
connection with the approval of the Conversion by the Director, we agreed, for a period of  twenty-four months following the completion of the Conversion, to
(i) seek the prior approval of the Illinois  Department of Insurance for any declaration of an ordinary dividend by Fidelity Life, and (ii) either maintain $20
 million of the proceeds of the offering at Vericity, Inc. or use all or a portion of that $20 million to fund our operations. 

Efinancial is not subject to the above dividend restrictions that relate to Fidelity Life.

15

 
 
Change of Control

Illinois law requires advance approval by the Director of any direct or indirect change of control of an Illinois-domiciled insurer, such as Fidelity
Life. In considering an application to acquire control of an insurer, the Director generally will consider such factors as experience, competence, and the
financial strength of the applicant, the integrity of the applicant’s Board of Directors and officers, the acquirer’s plans for the management and operation of
the  insurer,  and  any  anti-competitive  effects  that  may  result  from  the  acquisition.  Under  Illinois  law,  there  exists  a  presumption  of  “control”  when  an
acquiring  party  acquires  10%  or  more  of  the  voting  securities  of  an  insurance  company  or  of  a  company  which  itself  controls  an  insurance  company.
Therefore, any person acquiring, directly or indirectly, 10% or more of our common stock would need the prior approval of the Director, or a determination
from the Director that “control” has not been acquired. Under Section 59.1(6)(i) of the Illinois Insurance Code, no person or a group of persons acting in
concert (other than the Standby Purchaser in the Company’s IPO), may acquire, directly or indirectly, more than 5% of the capital stock of Vericity, Inc. for
a period of five years from the effective date of the Conversion without the approval of the Director.

In addition, a person seeking to acquire, directly or indirectly, control of an insurance company is required in some states to make filings prior to
completing an acquisition if the acquirer and the target insurance company and their affiliates have sufficiently large market shares in particular lines of
insurance in those states. Approval of an acquisition may not be required in these states, but the state insurance departments could take action to impose
conditions on an acquisition that could delay or prevent its consummation.

Policy and Contract Reserve Sufficiency

Fidelity  Life  is  required  under  Illinois  law  to  conduct  annual  analyses  of  the  sufficiency  of  its  life  insurance  and  annuity  statutory  reserves.  In
addition, other states in which Fidelity Life is licensed may have certain reserve requirements that differ from those of Illinois. In each case, a qualified
actuary must submit an opinion each year that states that the aggregate statutory reserves, when considered in light of the assets held with respect to such
reserves, make good and sufficient provision for the associated contractual obligations and related expenses of the insurer. If such an opinion cannot be
provided, the affected insurer must set up additional reserves by moving funds from surplus. Fidelity Life submitted these opinions without qualification as
of December 31, 2020 to applicable insurance regulatory authorities.

Risk-Based Capital (RBC) Requirements

The NAIC has established a standard for assessing the solvency of insurance companies using a formula for determining each insurer’s RBC. The
RBC  model  act  provides  that  life  insurance  companies  must  submit  an  annual  RBC  report  to  state  regulators  reporting  their  RBC  based  upon  four
categories of risk: asset risk, insurance risk, interest rate risk and business risk. For each category, the capital requirement is determined by applying factors
to various asset, premium and reserve items, with the factor being higher for those items with greater underlying risk and lower for less risky items. The
formula is intended to be used by insurance regulators as an early warning tool to identify possible weakly capitalized companies for purposes of initiating
further regulatory action. Companies that do not maintain total adjusted risk-based capital in excess of 200% of the company’s authorized control level
RBC may be required to take specific actions at the direction of state insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2020 was
well in excess of 200% of its authorized control level. See “Management’s Discussion and Analysis of Financial Condition and Results of Operation—
Risk-Based Capital.”

NAIC Ratios

The  NAIC  is  a  voluntary  association  of  state  insurance  commissioners  formed  to  discuss  issues  and  formulate  policy  with  respect  to  regulation,
reporting and accounting of insurance companies. Although the NAIC has no legislative authority and insurance companies are at all times subject to the
laws of their respective domiciliary states, and to a lesser extent, other states in which they conduct business, the NAIC is influential in determining the
form in which such laws are enacted. Model insurance laws, regulations and guidelines have been promulgated by the NAIC as minimum standards by
which state regulatory systems and regulations are measured.

The NAIC also has established a set of 12 financial ratios to assess the financial strength of insurance companies. The key financial ratios of the
NAIC’s Insurance Regulatory Information System, or IRIS, which were developed to assist insurance departments in overseeing the financial condition of
insurance companies, are reviewed by experienced financial examiners of the NAIC and state insurance departments to select those companies that merit
highest priority in the allocation of the regulators’ resources. IRIS identifies these key financial ratios and specifies a range of “unusual values” for each
ratio.  The  NAIC  suggests  that  insurance  companies  that  fall  outside  the  “usual”  range  in  four  or  more  financial  ratios  are  those  most  likely  to  require
analysis by state regulators. However, according to the NAIC, it may not be unusual for a financially sound company to have several ratios outside the
“usual” range. For the year ended December 31, 2020, Fidelity Life was within the “usual” range for all ratios.

16

Statutory Accounting Principles (SAP)

SAP is a basis of accounting developed by U.S. insurance regulators to monitor and regulate the solvency of insurance companies. In developing
SAP, insurance regulators were primarily concerned with evaluating an insurer’s ability to pay all its current and future obligations to policyholders. As a
result, statutory accounting focuses on conservatively valuing the assets and liabilities of insurers, generally in accordance with standards specified by the
insurer’s domiciliary jurisdiction. Uniform statutory accounting practices are established by the NAIC and generally adopted by regulators in the various
U.S. jurisdictions. These accounting principles differ somewhat from GAAP, which are designed to measure a business on a going-concern basis. GAAP
gives consideration to matching of revenue and expenses and, as a result, certain insurer expenses are capitalized when incurred and then amortized over
the life of the associated policies. The valuation of assets and liabilities under GAAP is based in part upon best estimate assumptions made by the insurer.
Shareholders’ equity under GAAP represents both amounts currently available and amounts expected to emerge over the life of the business. As a result,
the values for assets, liabilities and equity reflected in financial statements prepared in accordance with GAAP may be different from those reflected in
financial statements prepared under SAP.

State insurance laws and regulations require Fidelity Life to file with state insurance departments publicly available quarterly and annual financial
statements, prepared in accordance with statutory guidelines that generally follow NAIC uniform standards. State insurance laws require that the annual
statutory financial statements be audited by an independent public accountant and that the audited statements be filed with the insurance departments in
states where the insurer transacts business.

State Insurance Guaranty Funds Laws

In most states, there is a requirement that life insurers doing business within the state participate in a guaranty association, which is organized to pay
contractual  benefits  owed  pursuant  to  insurance  policies  issued  by  impaired,  insolvent  or  failed  insurers.  These  associations  levy  assessments,  up  to
prescribed limits, on all member insurers in a particular state on the basis of the proportionate share of the written premium in the state by member insurers
in the lines of business in which the impaired, insolvent or failed insurer is engaged. Some states permit member insurers to recover such paid assessments
through full or partial premium tax offsets.

Life insurance company insolvencies or failures may result in additional guaranty association assessments against Fidelity Life in the future. At this
time, we are not aware of any material liabilities for guaranty fund assessments that apply to Fidelity Life with respect to impaired or insolvent insurers that
are currently subject to insolvency proceedings.

Regulation of Investments

Fidelity Life is subject to state laws and regulations that require diversification of its investment portfolios and limit the amount of investments in
certain  asset  categories,  such  as  below-investment  grade  fixed-income  securities,  equity  real  estate,  mortgages,  other  equity  investments,  foreign
investments and derivatives. Failure to comply with these laws and regulations would cause investments exceeding regulatory limitations to be treated as
non-admitted assets for purposes of measuring statutory surplus, and, in most instances, require divestiture.

Federal and State Legislative and Regulatory Changes

From time to time, various regulatory and legislative changes have been proposed for the insurance industry. Among the proposals that have in the
past  been  or  are  at  present  being  considered  are  the  possible  introduction  of  federal  regulation  in  addition  to,  or  in  lieu  of,  the  current  system  of  state
regulation of insurers and proposals in various state legislatures (some of which proposals have been enacted) to conform portions of their insurance laws
and regulations to various model acts adopted by the NAIC. We are unable to predict whether any of these proposed laws and regulations will be adopted,
the form in which any such laws and regulations would be adopted or the effect, if any, these developments would have on our business, financial condition
and results of operations.

Other Laws and Regulations

USA Patriot Act and Similar Regulations

The  USA  Patriot  Act  of  2001,  enacted  in  response  to  the  terrorist  attacks  on  September  11,  2001,  contains  anti-money  laundering  and  financial
transparency laws and mandates the implementation of various regulations applicable to broker-dealers and other financial services companies, including
insurance  companies.  The  Patriot  Act  seeks  to  promote  cooperation  among  financial  institutions,  regulators  and  law  enforcement  entities  in  identifying
parties that may be involved in terrorism or money laundering. The increased obligations of financial institutions to identify their customers, watch for and
report  suspicious  transactions,  respond  to  requests  for  information  by  regulatory  authorities  and  law  enforcement  agencies,  and  share  information  with
other financial institutions, require the implementation and maintenance of internal practices, procedures and controls.

17

Privacy of Consumer Information

U.S. federal and state laws and regulations require financial institutions, including insurance companies, to protect the security and confidentiality of
consumer  financial  information  and  to  notify  consumers  about  their  policies  and  practices  relating  to  their  collection  and  disclosure  of  consumer
information and their policies relating to protecting the security and confidentiality of that information. Similarly, federal and state laws and regulations
also  govern  the  disclosure  and  security  of  consumer  health  information.  In  particular,  regulations  promulgated  by  the  U.S.  Department  of  Health  and
Human Services regulate the disclosure and use of protected health information by health insurers and others (including life insurers), the physical and
procedural safeguards employed to protect the security of that information and the electronic transmission of such information.

Telephone and Email Solicitation Sales Regulations

The United States Congress, the Federal Communications Commission and various states have promulgated and enacted rules and laws that govern
personal  privacy,  telephone  and  email  solicitations  and  data  privacy.  There  are  numerous  state  statutes  and  regulations  governing  phone  and  email
solicitation activities that apply or may apply to us. For example, some states place restrictions on the methods and timing of telephone solicitation calls
and require that certain mandatory disclosures be made during the course of a call. We specifically train our retail call center sales agents to handle calls in
an approved manner, and such compliance training is costly and time consuming. Federal and state “Do Not Call” regulations must be followed for us to
engage  in  telephone  sales  activities.  We  specifically  train  our  agents  and  phone  representatives  to  handle  calls  in  an  approved  manner.  In  addition,  the
Federal  Trade  Commission  has  promulgated  rules  in  response  to  the  CAN-SPAM  Act  of  2003  that  regulates  the  use  of  electronic  mail  in  commercial
contexts.  This  regulation  applies  to  all  electronic  mail  for  which  the  primary  purpose  is  the  commercial  advertisement  or  promotion  of  a  commercial
product or service.

Federal Income Taxation

The U.S. Congress and state and local governments consider from time-to-time legislation that could increase or change the manner of taxing the
products Fidelity Life sells and of calculating the amount of taxes paid by life insurance companies or other corporations, including Fidelity Life. To the
extent that any such legislation is enacted in the future, we could be adversely affected.

Item 1A. Risk Factors.

     The outbreak of the novel coronavirus (“COVID-19”) in many countries continues to adversely impact global commercial activity and has contributed
to significant volatility in financial markets. The measures governments worldwide have enacted to combat the pandemic have resulted in disruptions in
global and local supply chains and have led to adverse impacts on economic and market conditions as well as increases in unemployment. The severity of
COVID-19  and  duration  of  government  containment  actions  have  impacted  both  employees  and  customers  of  the  Company  and  presented  material
uncertainty and risk with respect to the Company’s performance, liquidity, results of operations, and financial condition.

     The stress and disruption placed on the global economy and financial markets from the outbreak of COVID-19 may continue to have near and long-term
negative effects on investment valuations, returns, and credit allowance exposure.  The Company will continue to closely monitor the situation, including
potential  negative  impacts  on  sales  of  new  policies  and  mortality;  however,  due  to  the  highly  uncertain  nature  of  these  conditions,  it  is  not  possible  to
reliably estimate the length and severity of COVID-19 or its impact to the Company’s operations, but the effect could be material.

Item 1B. Unresolved Staff Comments.

None

Item 2. Properties.

We operate from three locations that are leased from unaffiliated parties. Vericity, Inc. and Fidelity Life are headquartered in Chicago, Illinois at
8700  W.  Bryn  Mawr  Avenue,  Suite  900S.  Efinancial  is  headquartered  in  Bellevue,  Washington  at  1203  114th  Avenue,  Southeast.  Efinancial  has  a  call
center in Chicago, Bellevue and Tempe. In total, the three locations can house in excess of 400 employees.

18

 
 
 
Item 3. Legal Proceedings.

We are, from time to time, involved in various legal proceedings in the ordinary course of business. These matters often raise difficult and complicated
factual and legal issues and are subject to many uncertainties and complexities, including but not limited to the underlying facts of each matter; novel legal
issues; differences or developments in applicable laws and judicial interpretations; class certification issues; judges reconsidering prior rulings; the length
of time before many of these matters might be resolved by settlement, through litigation, or otherwise.

The outcome of these matters may be affected by many factors included but not limited to decisions, verdicts, and settlements in other individual and
class action lawsuits that involve the Company, other insurers, or other entities and/or by other legal, governmental, and regulatory actions that involve the
Company, other insurers, or other entities.

While it is not possible to forecast the outcome of such legal proceedings, in light of known facts, current issues under consideration via motions to dismiss
or  otherwise,  existing  insurance,  reinsurance,  and  established  reserves,  we  believe  that  there  is  no  individual  or  class  action  case  pending  against  the
Company that is currently likely to have a material adverse effect on our financial condition or results of operations.

Item 4. Mine Safety Disclosures.

Non-Applicable

19

 
PART II

Item 5. Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities.

Our common stock is listed on the NASDAQ Capital Market under the symbol “VERY.”

On November 6, 2019, the Company announced that its Board of Directors had declared a special one-time cash  distribution of $6.25 per share to
common shareholders of record on November 21, 2019, that was paid on December 6,   2019. The cash distribution totaled approximately $93 million. The
cash distribution was declared after the completion of a capital needs assessment undertaken by Vericity, Inc.  management at the direction of the Board of
Directors, following the closing of the Company’s IPO. 

Since we are a holding company, our ability to pay cash dividends depends in large measure on our subsidiaries' ability to make distributions of cash
or  property  to  us.  Illinois  insurance  laws  restrict  the  amount  of  distributions  Fidelity  Life  can  pay  to  us  without  the  approval  of  the  Director.  See
Management's Discussion and Analysis of Financial Condition and Results of Operations and Note 18 to our audited consolidated financial statements,
which are incorporated by reference in this Item 5. In connection with the approval of the Conversion by the Director, we agreed, for a period of  twenty-four
months following the completion of the Conversion, to (i) seek the prior approval of the Illinois  Department of Insurance for any declaration of an ordinary
dividend by Fidelity Life, and (ii) either maintain $20  million of the proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million to fund our
operations. 

As of March 29, 2021, the Company had 1,033 shareholders of record of common stock.

Use of IPO Proceeds

The Company completed its IPO on August 7, 2019, pursuant to a Form S-1 declared effective by the U.S Securities and Exchange Commission
(SEC) on June 20, 2019 (File No. 333-231952). Below are further details of the use of the IPO proceeds: Vericity, Inc. registered the sale of a maximum of
20,125,000 shares, of which 14,875,000 were sold in the IPO. Raymond James served as managing underwriter in the IPO.

•

•

•

•

•

•

The amount registered and the aggregate price of the offering amount was 20,125,000 and $201,250,000, respectively, and the amount sold
and the aggregate price of the offering amount was 14,875,000 and $148,750,000, respectively.

The common stock was registered pursuant to the Form S-1 described above.

The total offering expenses incurred in connection with the IPO were $15.9 million, including $4.0 million paid to the underwriters. Offering
expenses of $11.9 million were comprised of $5.9 million in legal fees and expenses, $2.6 million of actuarial fees and expenses, $1.8 million
of printing and mailing, and $1.6 million of accounting fees and expenses.

The net offering proceeds to Vericity, Inc. after deducting total offering expenses and the special one-time distribution was $39.8 million. 

Vericity,  Inc.  expects  that  any  unallocated  net  proceeds  from  the  offering  will  be  used  for  general  corporate  purposes,  including  paying
holding  company  expenses  and  the  special  one-time  distribution  to  stockholders  referenced  in  “Item  5.  Market  for  Registrant’s  Common
Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities” in the Form 10-K for the year ended December 31, 2019.

Additionally, pursuant to an agreement with the Illinois Department of Insurance, at least $20 million of the proceeds of the offering will be
used to fund the operations of Vericity, Inc.’s various subsidiaries. 

Item 6. Selected Financial Data.

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-

K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required
by Item 301 of Regulation S-K.

20

 
 
 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Forward-Looking Statements

This Form 10-K contains “forward-looking” statements that are intended to enhance the reader’s ability to assess our future financial and business
performance.  Forward-looking  statements  include,  but  are  not  limited  to,  statements  that  represent  our  beliefs  concerning  future  operations,  strategies,
financial  results  or  other  developments,  and  contain  words  and  phrases  such  as  “may,”  “expects,”  “should,”  “believes,”  “anticipates,”  “estimates,”
“intends” or similar expressions. In addition, statements that refer to our future financial performance, anticipated growth and trends in our business and in
our industry and other characterizations of future events or circumstances are forward-looking statements. Because these forward-looking statements are
based on estimates and assumptions that are subject to significant business, economic and competitive uncertainties, many of which are beyond our control
or are subject to change, actual results could be materially different.

Consequently, such forward-looking statements should be regarded solely as our current plans, estimates and beliefs with respect to, among other
things, future events and financial performance. Except as required under the federal securities laws, we do not intend, and do not undertake, any obligation
to update any forward-looking statements to reflect future events or circumstances after the date of such statements.

The forward-looking statements include, among other things, those items listed below:

•

•

•

•

•

•

•

•

•

•

•

•

•

future  economic  conditions  in  the  markets  in  which  we  compete  that  could  be  less  favorable  than  expected  and  could  have  impacts  on
demand for our products and services;

our ability to grow and develop our Agency business through expansion of retail call centers, online sales, wholesale operations and other
areas of opportunity;

our ability to grow and develop our insurance business and successfully develop and market new products;

our ability to enter new markets successfully and capitalize on growth opportunities either through acquisitions or organically;

financial market conditions, including, but not limited to, changes in interest rates and the level and trends of stock market prices causing a
reduction of net investment income or realized losses and reduction in the value of our investment portfolios;

increased  competition  in  our  businesses,  including  the  potential  impacts  of  aggressive  price  competition  by  other  insurance  companies,
payment of higher commissions to agents that could affect demand for our insurance products and impact the ability to grow and retain agents
in our Agency Segment and the entry of new competitors and the development of new products by new or existing competitors, resulting in a
reduction in the demand for our products and services;

the effect of legislative, judicial, economic, demographic and regulatory events in the jurisdictions where we do business;

the effect of challenges to our patents and other intellectual property;

costs, availability and collectability of reinsurance;

the potential impact on our reported net income that could result from the adoption of future accounting standards issued by the Financial
Accounting Standards Board or other standard-setting bodies;

the  inability  to  maintain  or  grow  our  strategic  partnerships  or  our  inability  to  realize  the  expected  benefits  from  our  relationship  with  the
Standby Purchaser;

the inability to manage future growth and integration of our operations; and

changes in industry trends and financial strength ratings assigned by nationally recognized statistical rating organizations.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements
and accompanying notes included in Item 8 of this Form 10-K. Some of the information contained in this discussion and analysis and set forth elsewhere in
this  Form  10-K  constitutes  forward  looking  information  that  involves  risks  and  uncertainties.  You  should  review  “Forward  Looking  Statements”  for  a
discussion of important factors that could cause actual results to differ materially from the results described, or implied by, the forward-looking statements
contained herein.

21

 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

We  provide  life  insurance  protection  targeted  to  the  middle  American  market.  We  believe  there  is  a  substantial  unmet  need  for  life  insurance,
particularly among domestic households with annual incomes of between $50,000 and $125,000, a market we refer to as our target Middle Market. We
differentiate our product and service offerings through innovative product design and sales processes, with an emphasis on rapidly issued products that are
not medically underwritten at the time of sale.

We conduct our business through our two operating subsidiaries, Fidelity Life, an Illinois-domiciled life insurance company, and Efinancial, a call
center-based  insurance  agency.  Efinancial  sells  Fidelity  Life  products  through  its  own  call  center  distribution  platform,  independent  agents  and  other
marketing organizations. Efinancial, in addition to offering Fidelity Life products, sells insurance products of unaffiliated carriers. We report our operating
results in three segments: Agency, Insurance and Corporate.

COVID-19

          The outbreak of COVID-19 in many countries continues to adversely impact global commercial activity and has contributed to significant volatility
in financial markets. The measures governments worldwide have enacted to combat the pandemic have resulted in disruptions in global and local supply
chains and have led to adverse impacts on economic and market conditions as well as increases in unemployment. The severity of COVID-19 and duration
of government containment actions have impacted both employees and customers of the Company and presented material uncertainty and risk with respect
to the Company’s performance, liquidity, results of operations, and financial condition.

          The stress and disruption placed on the global economy and financial markets from the outbreak of COVID-19 may continue to have near and long-
term  negative  effects  on  investment  valuations,  returns,  and  credit  allowance  exposure.    The  Company  will  continue  to  closely  monitor  the  situation,
including  potential  negative  impacts  on  sales  of  new  policies  and  mortality;  however,  due  to  the  highly  uncertain  nature  of  these  conditions,  it  is  not
possible to reliably estimate the length and severity of COVID-19 or its impact to the Company’s operations, but the effect could be material.

          In the twelve months ended December 31, 2020, the Company had an estimated $4.3 million in net incurred policyholder claims that included
COVID-19 as a contributing cause of death.

          The Company continues to monitor the effects of the changing economic environment on our fixed maturity securities portfolio and currently have a
number of securities on our watch list, which are mainly concentrated in the oil and gas and airline sectors. Our assessment through December 31, 2020 has
resulted in no additional material other-than-temporary impairments (OTTI) due to COVID-19 and the recent market events.

           In response to the economic impact related to COVID-19, concessions were granted to certain of the Company’s mortgage loan borrowers, including
payment deferrals and other loan modifications.  At June 30, 2020, the Company held 25 mortgage loans where requests for temporary modifications were
granted (23 were modified to interest only and 2 to forbearance). The total loan balance for these 25 loans amounted to $4.4 million or about 9% of the
mortgage loan portfolio. At June 30, 2020, 17 of the 25 temporary loan modifications had returned to full payment (both principal and interest) under the
modified loan terms, including the 2 loans given forbearance.  Of the remaining 8 loans that were granted loan modifications, 7 of these loans returned to
full payment status as of September 30. 2020. During the third quarter of 2020, the Company granted a loan modification through December 31, 2020 on a
loan that was outside of the original 25 loan modifications previously granted. The combined loan balance of the 2 loans under temporary modification
status at December 31, 2020 amounted to $0.5 million, or less than 1% of the mortgage loan portfolio.

National Service Group of AmeriLife, LLC

                    In  the  second  quarter  2020,  Fidelity  Life  entered  into  a  General  Agent’s  agreement  with  an  unaffiliated  third  party,  National  Service  Group  of
AmeriLife, LLC (“AmeriLife”). This agreement provides Fidelity Life access to AmeriLife distribution channels, its commission systems and assists in
streamlining administrative processes related to commissions. This agreement also allows Efinancial to operate as a sub agent to AmeriLife. On May 15,
2020, the Company began selling products using this new distribution arrangement.

Agency Segment

This segment primarily consists of the operations of Efinancial. Efinancial is a call center-based insurance agency that markets life insurance for
Fidelity Life and unaffiliated insurance companies. Efinancial’s primary operations are conducted through employee agents from three call center locations,
which  we  refer  to  as  our  retail  channel.  In  addition,  Efinancial  operates  as  a  wholesale  agency,  assisting  independent  agents  that  desire  to  work  for  the
carriers that Efinancial represents, which we refer to as our wholesale channel.

22

 
 
 
 
 
 
 
 
 
Efinancial also generates insurance lead sales revenue through its eCoverage web presence. For the years ended December 31, 2020 and December 31,
2019, our Agency Segment revenue earned 85% and 78% through the retail channel, 5% and 8% through the wholesale channel, and 10% and 14% through
insurance lead sales revenue, respectively.

The Agency Segment’s main source of revenue is commissions earned on the sale of insurance policies sold through our retail channel. Efinancial’s
employee agents utilize insurance sales leads to contact or be contacted by potential customers and then work with the customers to complete the sales
process,  which  can  occur  during  the  initial  contact  or  within  24  to  48  hours  for  non-medically  underwritten  policies.  In  our  wholesale  channel,  we
subcontract  with  our  independent  agents  who  sell  through  Efinancial’s  contracts  with  its  unaffiliated  insurance  carriers.  In  consideration  for  using  our
carrier contracts and services, we receive a portion of the commission earned by the independent agent from the carrier.

Agency Segment expenses consist of marketing costs to acquire potential customers, salary and bonuses paid to our employee agents, salary and
other costs of employees involved in managing the underwriting process for our insurance applications, sales management, agent licensing, training and
compliance costs. Other Agency Segment expenses include costs associated with financial and administrative employees, facilities rent, and information
technology.  After  payroll,  the  most  significant  Agency  Segment  expense  is  the  cost  of  acquiring  leads.  We  are  able  to  partially  offset  our  sales  leads
expense through advertising revenues from individuals who click on specific advertisements while viewing one of our web pages, and through the resale of
leads that are not well suited for our call center. For years ended December 31, 2020 and December 31, 2019, these offsetting revenues were $5.0 million
and $6.3 million, respectively, which reduced our total agency expenses by approximately 10% and 11%, respectively. Our Agency Segment recognizes
income (loss) to the extent that commissions and other revenue exceed (are less than) our marketing and overhead costs for the period.

Insurance Segment

This segment consists of the operations of Fidelity Life. Fidelity Life underwrites primarily term life insurance through Efinancial and a diverse
group  of  independent  insurance  distributors.  Fidelity  Life  specializes  in  life  insurance  products  that  can  be  issued  immediately  or  within  a  short  period
following a sales call, using non-medical underwriting at the time of policy issuance.

Fidelity Life engages in the following business lines:

Core Life - Our Core Life insurance business is the primary business of the Insurance Segment. Core Life represents a significant portion of the
insurance business written by Fidelity Life since it resumed independent operations in 2005. Our Core Life business consists of in force policies that are
considered to be of high strategic importance to Fidelity Life.

Non Core  Life  -  Our  Non Core  Life  business  consists  of:  products  that  are  currently  being  marketed  but  are  not  deemed  to  be  of  high  strategic
importance  to  the  Company;  in force  policies  from  product  lines  introduced  since  Fidelity  Life  resumed  independent  operations  in  2005,  but  were
subsequently discontinued; and an older annuity block of business that was not included in the Closed Block.

Closed  Block  -  Our  Closed  Block  represents  all  in force  participating  insurance  policies  of  Fidelity  Life.  The  Closed  Block  was  established  in
connection with our 2007 reorganization into a mutual holding company structure and represents all in-force participating insurance policies of Fidelity
Life. Annuities and assumed life represent (i) our assumed life business, which consists of policies primarily written in the 1980s and early 1990s; (ii) our
direct annuity contracts, which consist of approximately 77 structured settlement contracts that remain from a group of contracts entered into in the late
1980s; and (iii) our assumed annuities, which consist of contract-holder deposits assumed from a former affiliate under two coinsurance treaties entered
into in 1991 and 1992. The 2019 demutualization of Members Mutual Holding Company had no impact on how the Closed Block is structured.   

We  have  not  accepted  new  policies  in  these  legacy  lines  since  2006  or  prior,  and  these  lines  are  considered  to  be  in  “run-off”  with  a  declining
number of policies in force each period. We recognize income on the Closed Block, and annuities and assumed life to the extent that premium revenues and
net investment income exceed the benefit expenses and operating expenses (including paid and accrued policyholder dividends) of these lines of business.
On the two annuity lines, we recognize income (loss) to the extent that our net investment income earned exceeds (are less than) benefit expenses (direct
annuities) and amounts credited on policy deposits (assumed annuities) and operating expenses of the two lines.

Annuities  and  Assumed  Life  -  We  have  assumed  reinsurance  commitments  with  respect  to  annuity  contract-holder  deposits  and  a  block  of  life
insurance contracts that were ceded by former affiliates of Fidelity Life. On March 29, 2019, one of these former affiliates recaptured the majority of the
assumed block of life business. The annuity deposits were ceded to Fidelity Life through two contracts entered into in the early 1990s. These annuity and
assumed  life  deposits  are  now  largely  in  run off,  with  only  minor  amounts  of  new  deposits  each  year.  There  are  minimal  remaining  surrender  charges
associated with the assumed annuity contracts.

23

Our Insurance Segment  revenues  consist  of  net  insurance  premiums,  net  investment  income,  and  net  realized  gains  (losses)  on  investments.  Our
distributors  consist  of  Efinancial  and  the  independent  insurance  agencies  that  we  contract  with  to  sell  our  insurance  products  to  the  customers
(policyholders) who buy our insurance policies. We recognize premium revenue from our policyholders. We purchase reinsurance coverage to help manage
the risk on our insurance policies by paying, or ceding, a portion of the policyholder premiums to the reinsurance companies. Our net insurance premiums
reflect amounts collected from policyholders, plus premiums assumed under reinsurance agreements less premiums ceded to reinsurance companies. Net
investment income represents primarily interest income earned on fixed maturity securities that we purchase with cash flows from our premium revenues.
We  also  realize  gains  and  losses  on  sales  of  investment  securities.  These  investments  support  our  liability  for  policy  reserves  and  provide  the  capital
required  to  operate  our  insurance  business.  Capital  requirements  are  primarily  established  by  regulatory  authorities.  See  “Note  2—Investments”  and
“Business—Risk-Based Capital (RBC) Requirements.”

Insurance  Segment  expenses  consist  of  benefits  paid  to  policyholders  or  their  beneficiaries  under  life  insurance  policies.  Benefit  expenses  also
include additions to the reserve for future policyholder benefits to recognize our estimated future obligations under the policies. Benefit expenses are shown
net  of  amounts  ceded  under  our  reinsurance  contracts.  Our  Insurance  Segment  also  incurs  policy  acquisition  costs  that  consist  of  commissions  paid  to
agents, policy underwriting and issue costs and variable sales costs. A portion of these policy acquisition costs are deferred and expensed over the life of
the insurance policies acquired during the period. In addition to policy acquisition costs, we incur expenses that vary based on the number of contracts that
we have in-force, or variable policy administrative costs. These variable costs consist of expenses paid to third-party administrators based on rates for each
policy administered. As the number of in-force policies increases, these expenses will increase. Conversely, when the number of in-force policies declines,
variable policy expenses decline. Our insurance operations also incur overhead costs for functional and administrative staff to support insurance operations,
financial reporting and information technology. We recognize income (loss) on insurance operations to the extent that premium revenues, net investment
income and realized gains (losses) exceed (are less than) benefit expenses and general operating expenses for the period.

Corporate Segment

The results of this segment consist of net investment income and net realized investment gains (losses) earned on invested assets. We also include
certain  corporate  expenses  that  are  not  allocated  to  our  other  segments,  including  expenses  of  Vericity,  Inc.,  board  expenses,  allocation  of  executive
management time spent on corporate matters, and financial reporting and auditing costs related to our consolidation and internal controls. Our Corporate
Segment  recognizes  income  (loss)  to  the  extent  that  net  investment  income  and  net  realized  investment  gains  (losses)  exceed  (are  less  than)  corporate
expenses.

Factors Affecting Our Results

Strategic Goals and Financial Impact of Sales of Policies Produced by Efinancial

Using Efinancial, our controlled distribution platform, we have full vertical integration for the sale and issuance of life insurance policies and are
able to gather end-to-end consumer data, extending from tracking data to analyzing the characteristics of leads that generate successful marketing efforts to
the associated underwriting and claims experience. Since we acquired Efinancial in 2009, we have made significant investments in the development of our
controlled  distribution  strategy  for  reaching  our  target  market.  By  converting  data  we  generate  through  our  distribution  platform  into  actionable  insight
using statistical analysis, we will seek to be more efficient in our acquisition and use of leads, improve our call center placement ratios and strive to achieve
overall  profitability.  However,  the  investments  made  in  pursuit  of  this  strategy,  among  other  factors,  have  adversely  affected  our  historical  results  of
operations.

Efinancial agents produced 88.6% and 86.8% of the direct policies written by Fidelity Life for the years ended December 31, 2020 and December
31, 2019, respectively. We plan to increase the number of policies sold through Efinancial as we pursue our strategic plan to further develop our controlled
distribution  platform  and  grow  our  book  of  business.  However,  sales  of  insurance  policies  through  Efinancial  immediately  result  in  significantly  higher
consolidated  expense  recognition  and  lower  consolidated  net  income  in  comparison  to  Fidelity  Life  policies  distributed  through  an  unaffiliated  entity.
GAAP requires that we immediately expense that portion of our policy acquisition costs for policies placed through Efinancial that cannot be directly tied
to the placement of a policy. As a result of this immediate expense recognition of the majority of policy acquisition costs of our sales through Efinancial,
we incur a net loss in the first year on each policy sold through Efinancial. To the extent we are successful in increasing our premium writings through
Efinancial over each of the next several years or more, we expect that the impact of recognizing a majority of Efinancial commissions as a current expense
will,  among  other  factors,  continue  to  adversely  affect  our  results  of  operations  and  contribute  to  our  continuing  to  incur  consolidated  net  losses  and  a
reduction to our consolidated equity in each such year as we seek to implement our distribution strategy. Over the long term and assuming that our products
perform consistent with our assumptions, once we have developed a sustainable book of business and our expected growth through Efinancial has leveled,
we  expect  that  revenues  from  policy  renewals  may  begin  to  offset  the  immediate  expense  recognition  resulting  from  writing  new  policies  through
Efinancial. See “Critical Accounting Policies—Deferred Policy Acquisition Costs (DAC)” and “Results of Operations—Analysis of Segment Results—
Corporate Segment—Intercompany Eliminations.”

24

Accuracy of Our Pricing Assumptions

In order for our insurance operations to be profitable, we must achieve product experience consistent with our pricing assumptions. We price our
products using a number of assumptions that are designed to support the desired level of profitability. Our operating results will be affected by variances
between our pricing assumptions and our actual experience. The key pricing assumptions made are:

•

•

•

•

Investment Returns. We earn income on the investments held to support reserves and capital requirements. The amount of net investment
income that we recognize will vary depending on the amount of invested assets that we own, the types of investments we own, the interest
rates  earned  and  amount  of  dividends  received  on  our  investments.  If  the  actual  amount  of  net  investment  income  earned  is  less  than
projected, our products may not generate the desired level of profitability.

Persistency  Experience.  Many  of  the  non-medically  underwritten  products  that  we  issue  have  a  limited  amount  of  insurance  industry
information  to  use  in  developing  policy  lapse  rates.  We  are  developing  our  own  historical  experience  as  to  expected  lapse  rates  for  these
products  and  reflect  our  emerging  experience  in  our  pricing.  If  actual  policy  lapse  rates  exceed  the  lapse  rates  assumed  in  pricing  our
products, we may receive lower premium revenues and may not receive enough premium to cover all of our acquisition costs for the policy.

Mortality Experience. We use our historical experience combined with experience projections from our reinsurance partners to develop our
assumptions for the level, frequency and pattern of future claims experience. In our Insurance Segment, we principally issue non-medically
underwritten products through underwriting processes that generally have limited recent company and industry experience; therefore, their
performance may be less reliable and subject to greater variance than products underwritten through processes with more established industry
experience.

Operating  Expenses.  Our  level  of  operating  expenses  affects  our  reported  net  income  (loss).  Our  general  operating  expenses  include
expenses that vary based on the growth in our revenues and expenses that are fixed regardless of revenue growth. As discussed above, we
have experienced operating losses principally because our operating expenses and corporate overhead exceed our revenues, and our inability
to defer a majority of our commission expense on policies produced by our affiliated agency, Efinancial.

Efinancial Commission Financing

Beginning in the fourth quarter of 2017, Fidelity Life changed the commission structure related to Efinancial’s sale of the RAPIDecision® Life to
pay annual level commissions over the life of the product instead of heaped, or first-year-only commissions. This change reduced Fidelity Life’s surplus
strain associated with issuing RAPIDecision® Life business by spreading its statutory commission expenses over the life of the policy instead of incurring
it all in the policy year of issue. In order to help provide liquidity for Efinancial through the receipt of larger first-year-only commissions, Fidelity Life and
Efinancial  entered  into  a  financing  arrangement  with  Hannover  Life  under  which,  on  a  monthly  basis,  Hannover  Life  advances  to  Efinancial  amounts
approximately equal to the first-year-only commissions on Fidelity Life RAPIDecision®  Life  business  sold  through  Efinancial.  In  exchange,  Efinancial
assigns to Hannover Life its right to all future levelized commission payments on that business due from Fidelity Life, and Fidelity Life pays to Hannover
Life  the  level  commissions  over  the  life  of  the  contract.  Our  arrangement  with  Hannover  Life  allows  us  to  finance  up  to  $30.0 million of commission
expense. Efinancial’s ability to receive advances under this arrangement will terminate when the aggregate amount advanced under the arrangement equals
or exceeds $30.0 million. As of December 31, 2020, we had net advances of $27.5 million under this arrangement.

Recapture of Assumed Life Business

Under an agreement with Protective Life Insurance Company (Protective Life), the successor to a former affiliate of Fidelity Life, Fidelity Life had
assumed a portion of risk on a group of life insurance contracts primarily written in the 1980s and early 1990s. On March 29, 2019, Protective Life and
Fidelity Life agreed that Protective Life would recapture the majority of this assumed life block of business, thereby relieving Fidelity Life from further
liability under the recaptured business (except for obligations incurred prior to the recapture effective date). Under the recapture agreement, Fidelity Life
paid Protective Life an amount equal to the assumed carried reserves, and in turn, Fidelity Life will receive payment from its reinsurers of this business for
their portion of the related ceded reserves. We recognized a $2.2 million gain from this transaction in 2019.

Critical Accounting Policies

Our critical accounting policies are described in Note 1—Basis of Presentation and Summary of Significant Accounting Policies to our consolidated
financial  statements  included  elsewhere  in  this  Form  10-K.  The  accounting  policies  discussed  in  this  section  are  those  that  we  consider  to  be  the  most
critical to an understanding of our consolidated financial statements. The preparation of the consolidated financial statements in conformity with GAAP
requires management to use judgment in making estimates and

25

 
 
 
 
assumptions  that  affect  reported  amounts  of  assets,  liabilities,  revenues,  expenses  and  related  disclosures.  We  regularly  evaluate  our  estimates  and
judgments based on historical experience, market indicators and other relevant factors and circumstances. Actual results may differ from these estimates
under different assumptions or conditions and may affect our financial position and results of operations.

Valuation of Fixed Maturity Securities and Equity Securities

Our  fixed  maturity  securities  are  classified  as  “available-for-sale”  securities,  which  are  carried  at  fair  value  on  the  balance  sheet.  Fair  value
represents the price that would be received to sell an asset in an orderly transaction between market participants on the measurement date. For investments
that  are  not  actively  traded,  the  determination  of  fair  value  requires  us  to  make  a  significant  number  of  assumptions  and  judgments.  Fair  value
determinations  include  consideration  of  both  observable  and  unobservable  inputs.  Observable  inputs  reflect  market  data  obtained  from  independent
sources, while unobservable inputs reflect our view of market assumptions in the absence of observable market information. Security pricing is applied
using a hierarchy approach.

Level 1—Unadjusted quoted prices for identical assets in active markets the Company can access.

Level 2—This level includes fixed maturity securities priced principally by independent pricing services using observable inputs other than Level 1
prices, such as quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in inactive markets; and
model-derived valuations for which all significant inputs are observable market data. Level 2 instruments include most corporate debt securities and
U.S. government and agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by
observable market data.

Level 3—Fair values are derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include
less liquid securities for which significant inputs are unobservable in the market, such as structured securities with complex features that require
significant management assumptions or estimation in the fair value measurement. Level 3 hierarchy requires the use of observable market data when
available.

At December 31, 2020 and December 31, 2019, the estimated fair value of our fixed maturity securities, short-term investments and equity securities
by fair value hierarchy was as follows:

Fair Value of Investments as of December 31, 2020
(dollars in thousands)

Level 1

Level 2

Level 3

Total Fair
Value

6,518 

  $

2%  

350,926 

  $

95%  

10,255 

  $

3%  

367,699 

100%

Fair Value of Investments as of December 31, 2019
(dollars in thousands)

Level 1

Level 2

Level 3

Total Fair
Value

36,858 

  $

11%  

311,836 

  $

89%  

1,215 

  $

0%  

349,909 

100%

$

$

Level 1 securities include principally exchange traded funds that are valued based on quoted market prices for identical assets.

All of the fair values of our fixed maturity and equity securities within Level 2 are based on prices obtained from independent pricing services. All
of our prices for each security are generally sourced from multiple pricing vendors, and a vendor hierarchy is maintained by asset type and region of the
world, based on historical pricing experience and vendor expertise. We ultimately use the price from the pricing service highest in the vendor hierarchy
based on the respective asset type and region. For fixed maturity securities that do not trade on a daily basis, the pricing services prepare estimates of fair
value measurements using their pricing applications which incorporate a variety of inputs including, but not limited to, benchmark yields, reported trades,
broker/dealer  quotes,  issuer  spreads,  and  U.S.  Treasury  curves.  Specifically,  for  asset-backed  securities,  key  inputs  include  prepayment  and  default
projections  based  on  past  performance  of  the  underlying  collateral  and  current  market  data.  Securities  with  validated  quotes  from  pricing  services  are
reflected  within  Level  2  of  the  fair  value  hierarchy,  as  they  generally  are  based  on  observable  pricing  for  similar  assets  or  other  market  significant
observable inputs.

Level 3 fair value classification consists of investments in structured securities where the fair value of the security is determined by a pricing service
using internal pricing models where one or more of the significant inputs is unobservable in the marketplace, or there is a single broker/dealer quote. The
fair value of a broker-quoted asset is based solely on the receipt of an updated quote from a single market maker or a broker-dealer recognized as a market
participant. The Company does not adjust broker quotes when used as the fair value measurement for an asset.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If we believe the pricing information received from third-party pricing services is not reflective of market activity or other inputs observable in the
market, we may challenge the price through a formal process with the pricing service. Historically, we have not challenged or updated the prices provided
by  third-party  pricing  services.  However,  any  such  updates  by  a  pricing  service  to  be  more  consistent  with  the  presented  market  observations,  or  any
adjustments made by us to prices provided by third-party pricing services, would be reflected in the balance sheet for the current period.

When  the  inputs  used  to  measure  fair  value  fall  within  different  levels  of  the  hierarchy,  the  level  within  which  the  fair  value  measurement  is
categorized is based on the lowest level input that is significant to the fair value measurement in its entirety. Thus, a Level 3 fair value measurement may
include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3).

Other-Than-Temporary Impairments on Available-For-Sale Securities

Securities  that  are  classified  as  available-for-sale  are  subject  to  market  declines  below  amortized  cost  (a  gross  unrealized  loss  position).  When  a
gross  unrealized  loss  position  occurs,  the  security  is  considered  impaired.  Quarterly  or  when  necessary,  we  review  each  impaired  security  to  identify
whether  the  impairment  may  be  other-than-temporary  impairment  (“OTTI”)  and  require  the  recognition  of  an  impairment  loss  in  the  current  period
earnings. Indication of OTTI includes potential credit deterioration whether due to ratings downgrades, unexpected price variances, and/or other company
or industry specific concerns. A number of factors are considered in determining whether or not a decline in a specific security is other-than-temporary,
including our current intention or need to sell the security or an indication that a credit loss exists. An impairment loss will be recorded if our intention is to
sell an impaired security or it is considered to be more likely than not that we will be required to sell the security.

Our review of our available-for-sale securities for impairment includes an analysis of impaired securities in terms of severity and/or age of the gross
unrealized loss. Additionally, we consider a wide range of factors about the issuer of the security and use our best judgment in evaluating the cause of the
decline  in  the  estimated  fair  value  of  the  security  and  in  assessing  the  likelihood  for  near-term  recovery.  Inherent  in  our  evaluation  of  the  security  are
assumptions and estimates about the operations of the issuer and its future earnings potential that includes the evaluation of the financial condition and
expected near-term and long-term prospects of the issuer, collateral position, the relevant industry conditions and trends, and whether expected cash flows
will be sufficient to recover the entire amortized cost basis of the security.

The  credit  loss  component  of  fixed  maturity  securities  impairment  is  calculated  as  the  difference  between  amortized  cost  of  the  security  and  the
present value of the expected cash flows of the security. The present value is determined using the best estimate of cash flows discounted at the effective
rate implicit to the security at the date of purchase or prior impairment. The methodology and assumptions for estimating the cash flows vary depending on
the  type  of  security.  For  mortgage-backed  and  asset-backed  securities,  cash  flow  estimates,  including  prepayment  assumptions,  are  based  on  data  from
widely accepted third-party sources or internal estimates. In addition to prepayment assumptions, cash flow estimates vary based on assumptions regarding
the underlying collateral characteristics, expectations of delinquency and default rates, and structural support, including subordination and guarantees. If the
present value of the modeled expected cash flows equals or exceeds the amortized cost of a security, no credit loss exists, and the security is considered to
be temporarily impaired. If the present value of the expected cash flows is less than amortized cost, the security is determined to be other-than-temporarily
impaired for credit reasons and is recognized as an OTTI loss in earnings. The portion of the OTTI that is not considered a credit loss, is recognized as
OTTI in accumulated comprehensive income.

There  was  OTTI  on  fixed  maturity  securities  in  the  amount  of  $68  thousand  and  $41  thousand  for  the  years  ended  December  31,  2020  and

December 31, 2019, respectively.

Mortgage Loans

Our  mortgage  loans  are  held  on  commercial  real  estate  and  are  stated  at  the  aggregate  unpaid  principal  balances,  net  of  any  write-downs  and
valuation  allowances.  We  identify  loans  for  evaluation  of  impairment  primarily  based  on  the  collection  experience  of  each  loan.  Mortgage  loans  are
considered impaired when, based on current information and events, it is probable that we will be unable to collect principal or interest amounts according
to the contractual terms of the loan agreement. Impairment is measured on a loan-by-loan basis based on the present value of expected future cash flows
discounted at the loan’s effective interest rate or the fair value of the collateral. Impairments are included in net realized investment gains (losses) in the
Consolidated Statements of Operations.

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended
for mortgage loans that are in default or when full and timely collection of principal and interest payments is not probable. Mortgage loans are considered
past due when full principal or interest payments have not been received according to contractual terms.

At December 31, 2020 and December 31, 2019, there was a valuation allowance of $0.1 million and $0.1 million, respectively.

27

Deferred Policy Acquisition Costs (DAC)

For our Insurance Segment, the costs of acquiring new business are deferred to the extent that they are directly related to the successful acquisition
of insurance contracts. Deferred acquisition costs include commissions paid in the first policy year that are in excess of the ultimate renewal commissions
payable on the policy. For any of our policies for which we do not pay renewal commissions, the deferred acquisition costs (at the segment level) include
all  commissions  paid  in  the  first  year.  For  policies  for  which  we  pay  levelized  commissions  over  the  life  of  the  policy,  we  expense  the  first-year
commission and therefore do not defer any other commission expense. We also defer costs associated with policy underwriting and issuance related to the
successful acquisition of insurance contracts. Non-deferred first year acquisition costs that are expensed as incurred include expenses that do not meet the
definition of a deferrable cost, which includes the acquisition costs incurred on insurance applications that do not result in an in-force policy (unsuccessful
efforts).

The  amortization  of  DAC  for  traditional  life  insurance  products  is  determined  as  a  level  proportion  of  premium  based  on  actuarial  methods  and
assumptions about mortality, morbidity, lapse rates, expenses, and future yield on related investments, established by us at the time the policy is issued.
GAAP requires that assumptions for these types of products not be modified while the policy is outstanding. Amortization is adjusted each period to reflect
policy  lapse  or  termination  rates  compared  to  anticipated  experience.  Accordingly,  acceleration  of  DAC  amortization  could  occur  if  policies  terminate
earlier  than  originally  assumed.  We  establish  the  assumptions  used  to  determine  DAC  amortization  based  on  estimates  using  Company  experience  and
other relevant information that is used to price the products. We monitor our actual experience and will update the actuarial factors applied to future policy
issues  if  warranted.  The  selection  of  actuarial  assumptions  requires  considerable  judgment  and  has  inherent  uncertainty.  Should  actual  policy  lapse
experience be higher than that assumed during a reporting period, we will amortize our DAC balance faster and report lower net income.

We evaluate the recoverability of our DAC asset as part of our premium deficiency testing. If a premium deficiency exists, we reduce DAC by the
amount of the deficiency through a charge to current period earnings (loss). If the deficiency is more than the recognized DAC balance, we reduce the DAC
balance to zero and increase the reserve for future policy benefits by the excess with a corresponding charge to current period earnings (loss). See “Future
Policy Benefit Reserves” below for more information on premium deficiency testing.

Our consolidated DAC will be lower relative to other insurance companies that utilize unaffiliated distributors. GAAP does not permit the deferral
of commission revenues paid to Efinancial, our affiliated agency, in excess of those expenses actually incurred by Efinancial in the placement of the policy.
Because we are focused on increasing insurance premium volume through Efinancial, our operating results will reflect higher current period expenses and
lower current reported net income. Therefore, in consolidation, the first-year commission acquisition costs (“Commission DAC”) recorded in our Insurance
Segment is reduced to reflect the elimination of that portion of Commission DAC that results from expenses of Efinancial that cannot be directly tied to the
successful placement of a policy. The amount of eliminated Commission DAC is charged to current expense, and acquisition cost DAC is recorded at a
reduced amount, which represents the amount of Commission DAC that is eligible for deferral. As a result of recognizing a majority of expenses for the
Efinancial sales immediately, we will recognize a charge against our consolidated earnings (loss) and consolidated equity in the amount of such expenses
for the period in which they are incurred. See “Results of Operations—Analysis of Segment Results—Corporate Segment—Intercompany Eliminations.”

Future Policy Benefit Reserves

We calculate and maintain reserves for estimated future claims payments to policyholders using actuarial assumptions in accordance with industry
practice and GAAP. Many factors affect these reserves, including mortality trends, policy persistency and investment returns. We establish our reserves
based on estimates, assumptions and our analysis of historical experience.

The calculation of future policy reserves requires the use of significant judgment and is inherently uncertain. If our actual experience differs from
the experience assumed in establishing our reserves, the impact of these differences is reflected in the results of operations in each period. If actual claims
are higher than assumed claims experience, our reported income (loss) will be reduced (increased) for the periods in which this experience occurs. If actual
policy lapses are higher than that assumed, our future policy benefit reserves will be reduced for the period in which this experience occurs.

The primary reserve method that is used in calculation of our future policy benefit reserves is the net level premium method. The net level premium
method requires that the future policy benefit reserves are accrued as a level proportion of the premium paid by the policyholder. In applying this method,
we use a number of actuarial assumptions that represent management’s best estimate at the time the contract was issued with the addition of a margin for
adverse  deviation.  Actuarial  assumptions  include  estimates  of  morbidity,  mortality,  policy  persistency,  discount  rates  and  expenses  over  the  life  of  the
contracts.

A premium deficiency exists if the discounted present value of future gross premiums is not sufficient to cover anticipated future cash outflows. To

assess the adequacy of our benefit reserves, we annually perform premium deficiency testing for each of our

28

lines of business using best estimate assumptions as of the date of the test without provision for adverse deviation. If benefit reserves minus the DAC asset
are less than the present value of future cash flows on the line of business, then first the DAC asset will be reduced. If reducing the DAC asset down to zero
is  still  not  sufficient  to  eliminate  the  premium  deficiency,  then  benefit  reserves  will  be  increased.  Recognizing  a  premium  deficiency  will  reduce  our
reported net income or increase our reported loss, for the period.

Under best estimate assumptions as to mortality, lapses, expenses, and investment yields, DAC is still recoverable on the Core Life and Non-Core
Life  products  (Open  Block),  Closed  Block,  and  assumed  life  line  of  business.    The  annuities  line  has  no  remaining  DAC,  and  under  best  estimate
assumptions on that line, no benefit reserve increases are needed.

In connection with our premium deficiency testing, we performed sensitivity analyses on our Open Block, Closed Block, annuities, and assumed life
business lines to capture the effect that certain key assumptions have on expected future cash flows, and the impact of those assumptions on the adequacy
of DAC balances and GAAP benefit reserves. The sensitivity tests are performed independently, without consideration for any correlation among the key
assumptions.

We performed the following sensitivity tests as of September 30, 2020:

•

•

•

future lapse assumptions increased by a multiplicative factor of 1.05,

future mortality increased by a multiplicative factor of 1.05 for all life blocks,

future investment yield assumptions were lowered by 50 basis points.

Regarding this sensitivity testing for the annuities line, there is no remaining DAC due to the age of the contracts. As such, these sensitivity runs
tested  the  adequacy  of  the  benefit  reserves  for  this  line.  For  the  annuities  line,  a  drop  in  investment  yield  of  50  basis  points  would  result  in  a  required
reserve increase of $0.7 million, while for the mortality scenario and the lapse scenario there would be no impact to benefit reserves.

For the assumed life line of business sensitivity testing, there is also no remaining DAC. Under all the sensitivity tests on this line, no benefit reserve

increases are needed. 

For the Open Block sensitivity testing, DAC is still recoverable under the lapse sensitivity test. However, under the mortality and investment earned

rates sensitivity tests, the DAC would have to be decreased by $5.9 million and $14.1 million, respectively.  

Income Taxes

Under applicable Federal income tax guidance, the taxation of life insurance companies is subject to special rules not applicable to other (non-life)
companies. Accordingly, we have to consider the implications of these different tax rules in accounting for income tax expense, as separately applicable to
our life and non-life subgroups of companies.

We  record  federal  income  tax  expense  in  our  Consolidated  Statements  of  Operations  based  on  pre-tax  income  as  determined  using  GAAP
accounting. The timing of the recognition of certain income and expense items for GAAP accounting can differ from the timing of recognition of the same
income and expense items in our federal tax returns. The timing of recognition in the federal tax return is based on tax laws and regulations. As a result, the
annual tax expense reflected in our Consolidated Statements of Operations is different than that reported in the tax returns.

We  account  for  income  taxes  under  the  asset  and  liability  method,  which  requires  the  recognition  of  deferred  taxes  for  temporary  differences
between  the  financial  statement  and  tax  return  basis  of  assets  and  liabilities.  Deferred  tax  assets  generally  represent  items  that  can  be  used  as  a  tax
deduction or credit in future years for which we have already recorded the tax benefit in our income statement. Deferred tax liabilities generally represent
tax expense recognized in our financial statements for which payment has been deferred or expenditures for which we have already taken a deduction in
our tax return but have not yet been recognized in our financial statements. Under GAAP, we are required to evaluate the recoverability of our deferred tax
assets and establish a valuation allowance if necessary, to reduce our deferred tax assets to an amount that is more likely than not to be realized. Significant
judgment is required in determining whether valuation allowances should be established, as well as the amount of such allowances. To the extent that we
are required to establish an additional valuation allowance against deferred income tax assets, the amount of such valuation allowance would generally be
charged against our net income for the period in which that valuation allowance is established.

We establish or adjust valuation allowances for deferred tax assets when we estimate that it is more likely than not that future taxable income will be
insufficient  to  realize  the  value  of  the  deferred  tax  asset.  We  evaluate  all  significant  available  positive  and  negative  evidence  as  part  of  our  analysis.
Negative  evidence  includes  the  existence  of  losses  in  recent  years.  Positive  evidence  includes  the  forecast  of  future  taxable  income  and  tax-planning
strategies  that  would  result  in  the  realization  of  deferred  tax  assets.  The  underlying  assumptions  we  use  in  forecasting  future  taxable  income  require
significant  judgment  and  take  into  account  our  recent  performance.  The  ultimate  realization  of  deferred  tax  assets  depends  on  the  generation  of  future
taxable income during the periods in

29

 
 
 
 
which temporary differences are deductible or creditable. If actual experience differs from these estimates and assumptions, the recognized deferred tax
asset value may not be fully realized, resulting in an increase to income tax expense in our results of operations.

As of December 31, 2020, we had a 100% valuation allowance recorded against the deferred tax assets related to the non-life subgroup of our tax
return because we determined that it is more likely than not that these assets will not be recoverable. The recording of the valuation allowance increases our
federal income tax expense which in turn reduces our reported net income or increases our net loss as applicable. Our recorded net deferred tax asset is
shown in the following table. The balances for each period are shown based on the life/non-life portions of the consolidated federal tax returns and in total.

(dollars in thousands)
Deferred income tax assets, net
Total deferred tax assets
Total deferred tax liabilities
Net deferred tax asset (liability) before
   valuation allowance
Valuation allowance
Deferred income tax assets, net

Life

December 31, 2020
Non-Life

Total

Life

December 31, 2019
Non-Life

Total

  $

52,646    $
41,720     

26,148    $
9,483     

78,794    $
51,203     

54,697    $
45,257     

23,517    $
7,861     

78,214 
53,118 

10,926     
—     
10,926    $

16,665     
(16,665)    
—    $

27,591     
(16,665)    
10,926    $

9,440     
—     
9,440    $

15,656     
(15,656)    
—    $

25,096 
(15,656)
9,440

  $

Due to the valuation allowance on the non-life subgroup, the effective income tax rate reflected on our Consolidated Statements of Operations will
vary depending on the portion of our pretax income (loss) that results from our life subgroup and the portion from our non-life subgroup. With the current
full valuation allowance, the current tax benefit related to our non-life subgroup is limited. We continue to record tax expense (benefit) related to the pretax
income (loss) of our life subgroup.

Principal Revenue & Expense Items

Revenues

Our primary revenue sources are life insurance premiums, commissions, net investment income, net realized investment gains (losses), insurance

lead sales and other income.

Net Premiums

Net  premiums  consist  of  direct  life  insurance  premiums  due  and  collected  from  our  policyholders  on  in-force  insurance  policies  and  premiums
collected on assumed life reinsurance contracts, less reinsurance premiums paid to reinsurers. Direct premiums are recorded in our Insurance Segment and
classified  as  first  year  premiums  when  they  relate  to  the  first  calendar  year  coverage  period.  Premiums  for  policies  outside  their  first  calendar  year  are
called renewal premiums.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
      
  
   
   
   
 
 
Earned Commission  

Earned  commission  revenue  consists  of  amounts  received  and  due  from  insurance  carriers  on  policies  sold  by  Efinancial  and  is  recorded  in  our
Agency  Segment.  However,  the  commission  revenue  from  sales  of  Fidelity  Life  policies  is  eliminated  in  our  Consolidated  Statements  of  Operations
because Efinancial and Fidelity Life are affiliated.

Net Investment Income

Net investment income consists of income generated from our investment portfolio and is recorded net of related expenses incurred to manage our
investments. Net investment income primarily consists of interest income earned on fixed maturity security investments and dividends earned on our equity
holdings,  net  of  related  expenses  incurred  to  manage  our  investments.  Net  investment  income  earned  on  assets  required  to  support  insurance  reserves,
annuity  deposits  and  related  regulatory  capital  requirements  is  allocated  to  our  Insurance  Segment.  Any  other  net  investment  income  is  recorded  in  the
Corporate Segment.

Net Realized Investment Gains (Losses)

Net realized investment gains (losses) result from sales of investment securities and OTTI for estimated credit losses of fixed maturity securities.

Insurance Lead Sales

In our Agency Segment, insurance lead sales revenue consists of (i) click-through revenues we generate when leads click through to our webpages
to  access  information  about  life  insurance  options  sponsored  by  another  company  and  (ii)  data  revenues  we  generate  through  the  sale  of  information
regarding leads.

Other Income

For our Insurance Segment, other income primarily consists of cost of insurance charges on universal life contracts.

Benefits and Expenses

This  category  consists  of  benefits  to  policyholders,  which  include  policyholder  dividends  and  policyholder  dividend  obligations  (PDO),  interest

credited to policyholder and contract-holder balances, general operating expenses and amortization of DAC.

Life, Annuity and Health Claim Benefits

Benefit expenses are recorded in our Insurance Segment. Benefit expenses include claims paid or payable on in-force insurance policies, as well as
the  change  in  our  reserves  for  future  policy  benefits  during  the  period.  Benefit  expenses  are  reduced  by  amounts  ceded  to  reinsurance  companies  with
whom we contract to share policy risks.

Interest Credited to Policyholder Account Balances

The interest credited primarily relates to amounts that contract-holders earn on any contract-holder deposits from our assumed annuity contracts and
other amounts left on deposit with us. Our universal life policies and assumed annuity contracts require Fidelity Life to periodically establish the crediting
rate to be paid on policyholder and contract-holder deposits. All current assumed annuity contracts are credited with interest at the minimum interest rate
guaranteed in the contract. Interest credited relates solely to our Insurance Segment.

Operating Costs and Expenses

Operating expenses are incurred by all of our segments. The operating expenses of our Insurance Segment include policy acquisition costs in excess
of amounts that qualify for deferral, ceding commissions received on ceded reinsurance in excess of amounts deferred, variable policy administration costs,
general  overhead  and  administration  costs,  and  insurance  premium  taxes  and  assessments  paid  to  various  states.  Agency  Segment  expenses  consist  of
compensation paid to employee sales agents, costs of insurance sales leads (marketing), costs of sales management and support activities, agent licensing
expenses and general overhead and administration expenses. The expenses of the Corporate Segment include allocation of a portion of the compensation of
senior executives related to corporate activities, Board of Director expenses related to corporate business, and other operating costs considered to be of a
corporate nature and not directly related to either of our other business segments. Overhead and administrative expenses of the segments include employee
costs (salaries, bonuses and benefits), office rent, information technology and costs of third-party administrators and other contractors.

31

 
Amortization of Deferred Policy Acquisition Costs

DAC  amortization  represents  the  actuarially  determined  reduction  in  the  DAC  asset  for  the  period.  The  amount  of  acquisition  cost  amortization

recognized each period is based on actual factors established when the insurance contracts were written.

Results of Operations

The major components of operating revenues, benefits and expenses and net (loss) income are as follows:

Vericity, Inc. Consolidated Results of Operations

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other-than-temporary impairments
Earned commissions
Insurance lead sales
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income from operations before income tax
Income tax (benefit) expense

Net (loss) income

For the Years Ended
December 31,

2020

2019

  $

  $

108,042    $
14,121     
(1,242)    
(68)    
21,811     
4,958     
209     
147,831     

77,692     
3,118     
80,363     
13,961     
175,134     
(27,303)    
(2,275)    
(25,028)   $

94,370 
16,076 
691 
(41)
17,688 
6,229 
287 
135,300 

61,851 
3,199 
77,036 
13,410 
155,496 
(20,196)
(872)
(19,324)

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

Total Revenues

For the year ended December 31, 2020, total revenues were $147.8 million compared to $135.3 million for the year ended December 31, 2019. This
increase of $12.5 million primarily resulted from higher net insurance premiums and earned commissions, partially offset by decreases in net investment
income, realized investment (losses) gains and insurance lead sales.

Benefits and Expenses

For the year ended December 31, 2020, total benefits and expenses were $175.1 million compared to $155.5 million for the year ended December

31, 2019. This increase of $19.6 million was primarily due to higher life, annuity, and health claim benefits.

Loss from Operations Before Income Taxes

For the year ended December 31, 2020, we had a loss before taxes of $27.3 million compared to a loss before taxes of $20.2 million for the year
ended December 31, 2019. This increased loss of $7.1 million was primarily due to increases in life, annuity, and health claim benefits and decreases in net
investment  income,  net  realized  investment  (losses)  gains  and  insurance  lead  sales,  partially  offset  by  higher  net  insurance  premiums  and  earned
commissions.

Income Taxes

For the year ended December 31, 2020, our income tax benefit was $2.3 million compared to an income tax benefit of $0.9 million for the year
ended December 31, 2019. The increased benefit of $1.4 million reflects increased net loss attributable to the life sub-group. The non-life sub-group, which
has a full valuation allowance, therefore no tax impact. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—
Critical Accounting Policies—Income Taxes.”

32

 
 
 
 
 
   
 
     
       
 
   
   
   
   
   
   
   
   
      
  
   
   
   
   
   
   
   
 
Analysis of Segment Results

Reconciliation of Segment Results to Consolidated Results

The  following  analysis  reconciles  the  reported  segment  results  to  the  Vericity,  Inc.  total  consolidated  results.  The  main  difference  is  the

intercompany eliminations.

(dollars in thousands)
(Loss) before income taxes by segment

Agency
Insurance
Corporate
Eliminations

(Loss) income from operations before income tax

Income tax (benefit) expense

Net (loss) income

Agency Segment

The results of our Agency Segment were as follows:

(dollars in thousands)
Revenues

Earned commissions
Insurance lead sales
Total revenues

Expenses

Operating costs and expenses

Total expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2020

2019

(866)   $
(8,347)    
(10,822)    
(7,268)    
(27,303)    
(2,275)    
(25,028)   $

(7,089)
(1,155)
(7,985)
(3,967)
(20,196)
(872)
(19,324)

For the Years Ended
December 31,

2020

2019

43,424    $
4,958     
48,382     

49,248     
49,248     
(866)   $

39,359 
6,262 
45,621 

52,710 
52,710 
(7,089)

  $

  $

  $

  $

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

Earned Commissions

For the year ended December 31, 2020, earned commissions were $43.4 million compared to $39.4 million for the year ended December 31, 2019.
This increase of $4.0 million resulted from increased sales in the retail channel, which was primarily driven by increased agent headcount, partially offset
by lower sales in the wholesale channel.

Insurance Lead Sales

For the year ended December 31, 2020, insurance lead sales were $5.0 million compared to $6.3 million for the year ended December 31, 2019. This

decrease of $1.3 million was primarily due to lower click and transfer revenue.

Operating Costs and Expenses

For the year ended December 31, 2020, general operating expenses were $49.2 million compared to $52.7 million for the year ended December 31,
2019.  This  decrease  of  $3.5  million  was  primarily  due  to  lower  marketing  costs  and  the  2019  expense  of  $0.9  million  from  the  accelerated  vesting  of
incentive compensation related to the completion of the IPO.

Net (Loss) Income

For the year ended December 31, 2020, the Agency Segment incurred a net loss of $0.9 million compared to a net loss of $7.1 million for the year
ended December 31, 2019. This decrease in net loss of $6.2 million was primarily the result of higher earned commissions and a reduction of operating
costs and expenses, partially offset by lower insurance lead sales revenue.

33

 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
 
 
 
 
 
 
   
 
   
      
  
   
   
   
      
  
   
   
 
Insurance Segment

The results of our Insurance Segment were as follows:

  $

(dollars in thousands)
Revenues

Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other-than-temporary impairments
Other income

Total revenues
Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income from operations before income tax

  $

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

Net Insurance Premiums

For the Years Ended
December 31,

2020

2019

108,042    $
13,925     
(1,370)    
(68)    
209     
120,738     

77,692     
3,118     
31,608     
16,667     
129,085     
(8,347)   $

94,370 
15,278 
645 
(41)
254 
110,506 

61,851 
3,199 
28,358 
18,253 
111,661 
(1,155)

For the year ended December 31, 2020, net insurance premiums were $108.0 million compared to $94.4 million for the year ended December 31,
2019. This increase of $13.6 million was primarily due to growth in our Core Life lines of $5.9 million, mainly driven by increases in LifeTime Benefit
Term (LBT) and RAPIDecision® Life and a $7.1 million increase in Closed Block and annuities of $0.5 million.  

Net Investment Income

See “Note 2—Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K. 

Net Realized Investment Gains (Losses)

See “Note 2—Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K. 

 Life, Annuity and Health Claim Benefits

For the year ended December 31, 2020, life, annuity and health claim benefits were $77.7 million compared with $61.9 million for the year ended
December 31, 2019. This increase of $15.8 million was mainly attributable to an increase of $4.8 million in net claim benefits resulting from $6.8 million
higher claim activity on certain Core and Non-Core products, partially offset by a decrease of $2.1 million in annuities and assumed life. Change in benefit
reserves  increased  $11.1  million,  primarily  related  to  $1.4  million  in  our  Core  and  Non-Core  lines,  $5.9  million  in  Closed  Block  and  $4.4  million  in
assumed life resulting from the recapture of the majority of an assumed life block of business, partially offset by a $0.6 million decrease in annuities.

Interest Credited to Policyholder Account Balances

For the year ended December 31, 2020, interest credited was $3.1 million compared to $3.2 million for the year ended December 31, 2019. This

decrease of $0.1 million was due to lower interest credited on assumed fixed annuity contract-holder account balances.

Operating Costs and Expenses

For the year ended December 31, 2020, general operating expenses were $31.6 million compared to $28.4 million for the year ended December 31,
2019. This increase of $3.2 million was primarily due to a reduction in reinsurance allowances of $3.3 million, which includes $6.8 million related to the
Closed Block, partially offset by increased allowances of $3.6 million in the Core Life and

34

 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
   
      
  
   
   
   
   
   
 
Non-Core Life lines. In addition, there was $1.0 million increase in depreciation costs and $1.1 million in staff costs. The increases were partially offset by
$1.8 million costs from the accelerated vesting of incentive compensation related to the completion of the IPO in 2019. See “Closed Block” section in this
Form  10-K  for  further  discussion  regarding  Closed  Block  and  “Note  8—  Closed  Block”  in  the  accompanying  Notes  to  the  Consolidated  Financial
Statements.  

Amortization of Deferred Policy Acquisition Costs

For the year ended December 31, 2020, amortization of deferred acquisition costs was $16.7 million compared to $18.3 million for the year ended
December 31, 2019. This decrease of $1.6 million includes a $2.2 million decrease in Closed Block, primarily due to lapses partially offset by an increase
in our Core and Non-Core lines of $0.6 million.

Net (Loss) Income

For the year ended December 31, 2020, net loss was $8.3 million compared to a net loss of $1.2 million for the year ended December 31, 2019. The
increase in net loss of $7.1 million resulted primarily from higher life, annuity and health claim benefits, lower net investment income, lower net realized
gains  and  increases  in  net  operating  expenses,  partially  offset  by  an  increase  in  net  insurance  premiums  and  lower  amortization  of  deferred  policy
acquisition costs.

Closed Block

The Closed Block was formed as of October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future
net cash flows of the Closed Block are available only for purposes of paying benefits, expenses and dividends of the Closed Block and are not available to
the  Company,  except  for  an  amount  of  additional  funding  that  was  established  at  inception.  The  additional  funding  was  designed  to  protect  the  block
against future adverse experience, and if the funding is not required for that purpose, it is subject to reversion to the Company in the future. Any reversion
of Closed Block assets to the Company must be approved by the Illinois Department of Insurance.

Included  in  Closed  Block  assets  at  December  31,  2020  and  December  31,  2019,  are  $10.2  million  and  $9.9  million,  respectively,  of  additional

Closed Block funding, plus accrued interest, that is eligible for reversion to the Company if not needed to fund Closed Block experience.

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block which is referred to as the “glide
path.” The glide path model projected the anticipated future cash flows of the Closed Block as established at the initial funding. We compare the actual
results  of  the  Closed  Block  to  expected  results  from  the  glide  path  as  part  of  the  annual  assessment  of  the  current  level  of  policyholder  dividends.  The
assessment of policyholder dividends includes projections of future experience of the Closed Block policies and the investment experience of the Closed
Block  assets.  The  review  of  Closed  Block  experience  also  includes  consideration  of  whether  a  policy  dividend  obligation  should  be  recorded  to  reflect
favorable Closed Block experience that has not yet been reflected in the dividend scales. See “Note 5—Closed Block” in the accompanying Notes to the
Consolidated Financial Statements.

The block where there are no dividends expected had a significant number of policies issued in December 1999 which had level premiums for the
first 20 durations, followed by premiums which increased significantly in duration 21 as the premiums from that point forward go to an annually increasing
scale.  The  approximate  increase  in  premiums  going  from  the  20th  to  the  21st  duration  is  1300%.  Direct  policies  are  a  mixture  of  annual,  semi-annual,
quarterly,  and  monthly  premium  payment  modes,  whereas  ceded  policies  are  all  annual  premium  mode.  Therefore,  both  direct  and  ceded  premiums
increased significantly in the fourth quarter of 2019 on the Closed Block compared to the prior year as this group of policies ended their level term with
larger impacts affecting ceded premiums more than direct premiums as a result of these modal differences.

Most of these policies lapsed in the first quarter of 2020. This caused a reversal of ceded premiums and a reduction in the direct due and unpaid
premiums on the policies which lapsed. The lapsed policies also caused reversals of items such as ceding allowances, reserves and amortization of deferred
policy acquisition costs.

35

 
 
 
Corporate Segment

The results of the Corporate Segment are as follows:

(dollars in thousands)
Revenues

Net investment income
Net realized investment (losses) gains

Total revenue

Expenses

Operating costs and expenses

Total expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2020

2019

  $

  $

409    $
128     
537     

11,359     
11,359     
(10,822)   $

1,166 
46 
1,212 

9,197 
9,197 
(7,985)

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

Net Loss

The  net  loss  for  the  year  ended  December  31,  2020  increased  $2.8  million  to  $10.8  million  from  a  net  loss  of  $8.0  million  for  the  year  ended
December 31, 2019, primarily attributable to higher operating costs and expenses due to targeted growth initiatives and costs associated with being a public
company and partially offset by $3.2 million of costs from the accelerated vesting of incentive compensation related to the completion of the IPO in 2019.

Intercompany Eliminations

The  impact  of  the  eliminations  for  intercompany  transactions  primarily  consists  of  the  sales  by  our  Agency  Segment  of  life  products  of  our
Insurance Segment. The eliminations represent the amounts required to eliminate the intercompany transactions as recorded in our segment results, and in
particular,  to  eliminate  any  intersegment  profits  resulting  from  such  transactions.  Our  segment  results  follow  the  accounting  principles  and  methods
applicable to each segment as if the intercompany transactions were with unaffiliated organizations:

Revenue—our Agency Segment recognizes all commission revenue earned in the year the policy goes in force at the carrier.

Expense—our  Insurance  Segment  recognizes  the  first-year  commission  as  a  policy  acquisition  cost,  in  proportion  to  the  premiums  earned  from
providing insurance coverage throughout the first year that the policy is in force. In addition, our Insurance Segment defers the amount by which the first-
year commission acquisition costs exceed the ultimate renewal commission and records this amount as deferred acquisition cost that is amortized over the
expected life of the policy.

36

 
 
 
 
 
   
 
   
      
  
   
   
   
      
  
   
   
 
Viewed at the segment level, because of the timing difference between the Agency Segment’s immediate recognition of commission revenue and the
Insurance Segment’s deferral and amortization of the commission expense over the expected life of the policy, all else being equal, the sale of a policy
through  our  Agency  Segment  results  in  an  intersegment  profit  in  an  amount  equal  to  the  difference  between  the  commission  paid  and  the  related
amortization expense. However, in consolidation, two impacts occur. First, the intercompany revenue recognized by our Agency Segment and the related
deferred  acquisition  expense  recorded  by  our  Insurance Segment  are  eliminated.  Second,  we  record  deferred  acquisition  costs  equal  to  that  portion  of
Commission  DAC  that  can  be  tied  directly  to  Efinancial’s  expenses  incurred  in  the  successful  placement  of  a  policy.  Therefore,  in  consolidation,  the
Commission DAC recorded in our Insurance Segment is effectively reduced to reflect the elimination of that portion of Commission DAC that results from
Efinancial expenses that cannot be directly tied to the successful placement of a policy. The amount of eliminated Commission DAC, which represents a
majority of the Commission DAC, is charged to current expense, and acquisition cost DAC is recorded at a reduced amount, which represents the amount
of Commission DAC that is eligible for deferral under GAAP. See “Critical Accounting Policies—Deferred Policy Acquisition Costs (DAC)” and “Factors
Affecting  our  Results—Strategic  Goals  and  Financial  Impact  of  Sales  of  Policies  Produced  by  Efinancial”  for  more  information.  The  results  of  these
elimination entries were as follows:

(dollars in thousands)
Revenues

Net investment income
Earned commissions
Total revenues

Expenses

Operating costs and expenses
Amortization of deferred policy acquisition costs

Total expenses

(Loss) income from operations before income tax

For the Years Ended
December 31,

2020

2019

  $

  $

(213)   $
(21,613)    
(21,826)    

(11,852)    
(2,706)    
(14,558)    
(7,268)   $

(368)
(21,671)
(22,039)

(13,229)
(4,843)
(18,072)
(3,967)

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

For the year ended December 31, 2020, intercompany eliminations resulted in a $7.3 million reduction in pre-tax income compared to a $4.0 million
reduction in pre-tax income for the year ended December 31, 2019. This decrease of $3.3 million was mainly due to lower expense credit for amortization
of deferred policy acquisition costs.

Investments

Investment Returns

We invest our available cash and funds that support our regulatory capital, surplus requirements and policy reserves in investment securities that are
included in our Insurance and Corporate Segments. We earn income on these investments in the form of interest on fixed maturity securities (bonds and
mortgage loans) and dividends (from equity holdings). Net investment income is recorded net of investment related expenses as revenue. The amount of net
investment income that we recognize will vary depending on the amount of invested assets that we own, the types of investments we own, the interest rates
earned and amount of dividends received on our investments.

Gains and losses on sales of investments are classified as net realized investment gains (losses) and are recorded as revenue. Capital appreciation
and depreciation caused by changes in the market value of investments classified as “available-for-sale” is recorded in accumulated other comprehensive
income. The amount of investment gains and losses that we recognize depends on the amount of and the types of invested assets we own and the market
conditions related to those investments. Our cash needs can vary from time to time and could require that we sell invested assets to fund cash needs.

Investment Guidelines

Our  investment  strategy  and  guidelines  are  developed  by  management  and  approved  by  the  investment  committee  of  Fidelity  Life’s  Board  of
Directors. Our investment strategy related to our Insurance Segment is designed to maintain a well-diversified, high quality fixed maturity portfolio that
will provide adequate levels of net investment income and liquidity to meet our policyholder obligations under our life insurance policies and our assumed
annuity deposits. To help maintain liquidity, we establish the duration of invested assets within a tolerance to the policy liability duration. The investments
of our Insurance Segment are managed with an emphasis on current income within quality and diversification constraints. The focus is on book yield of the
fixed maturity portfolio as the anticipated portfolio yield is a key element used in pricing our insurance products and establishing policyholder crediting
rates on our annuity contracts.

37

 
 
 
 
 
   
 
   
      
  
   
   
   
      
  
   
   
   
 
We apply our overall investment strategy and guidelines on a consolidated basis for purposes of monitoring compliance with our overall guidelines.
Almost  all  of  our  investments  are  owned  by  Fidelity  Life  and  are  maintained  in  compliance  with  insurance  regulations.  Critical  guidelines  of  our
investment plan include:

•

•

•

•

Asset concentration guidelines that limit the amount that we hold in any one issuer of securities,

Asset quality guidelines applied on a portfolio basis and for individual issues that establish a minimum asset quality standard for portfolios
and establish minimum asset quality standards for investment purchases and investment holdings,

Liquidity guidelines that limit the amount of illiquid assets that can be held at any time, and

Diversification guidelines that limit the exposure at any time to the total portfolio by investment sectors.

Our  investment  portfolios  are  all  managed  by  third-party  investment  managers  that  specialize  in  insurance  company  asset  management  and  in
particular these managers are selected based upon their expertise in the particular asset classes that we own. We contract with an investment management
firm to provide overall assistance with oversight of our portfolio managers, evaluation of investment performance and assistance with development and
implementation of our investment strategy. This investment management firm reports to our Chief Financial Officer and to the Investment Committee of
Fidelity  Life’s  Board  of  Directors.  On  a  quarterly  basis,  or  more  frequently  if  circumstances  require,  we  review  the  performance  of  all  portfolios  and
portfolio managers with the Investment Committee.

The following table shows the distribution of the fixed maturity securities classified as available-for-sale by quality rating, using the rating assigned
by Standard & Poor’s (S&P), a nationally recognized statistical rating organization. For securities where the S&P rating is not available (not rated), the
National Association of Insurance Commissioners (NAIC) rating is used. Over the periods presented, we have maintained a consistent weighted average
bond quality rating of “A.” The percentage allocation of total investment grade securities has decreased to 97.9% at December 31, 2020 from 98.2% at
December 31, 2019 due to the S&P ratings on certain new securities acquired in our portfolio of distressed residential mortgage-backed securities.

(dollars in thousands)
S&P Rating
AAA
AA
A
BBB
Not rated

Total investment grade

BB
B
CCC
D
Not rated

Total below investment grade

Total

December 31, 2020

December 31, 2019

  $

  $

91,153     
75,167     
95,263     
72,945     
21,261     
355,789     
4,814     
2,627     
418     
5     
198     
8,062     
363,851     

25.2%   $
20.7%    
26.2%    
20.0%    
5.8%    
97.9%    
1.3%    
0.7%    
0.1%    
— 
— 
2.1%    
100.0%   $

93,137     
47,217     
94,776     
60,277     
13,443     
308,850     
3,455     
1,707     
727     
7     
175     
6,071     
314,921     

29.7%
15.0%
30.1%
19.1%
4.3%
98.2%
1.1%
0.5%
0.2%
— 
— 
1.8%
100.0%

The  following  table  sets  forth  the  maturity  profile  of  our  fixed  maturity  securities  at  December  31,  2020  and  December  31,  2019.  Expected

maturities could differ from contractual maturities because borrowers may have the right to call or prepay obligations, with or without penalty.

(dollars in thousands)
Due in one year or less
Due in one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity
   date-primarily mortgage and asset-
   backed securities
Total fixed maturity securities

December 31, 2020

December 31, 2019

Amortized
Cost

  $

9,296   
42,301   
41,115   
    119,693   

%

Estimated
Fair Value  

%

Amortized
Cost

%

Estimated
Fair Value  

9,371   
2.8%     $
46,085   
12.9%      
12.5%      
45,997   
36.5%       143,477   

2.6%     $ 10,746   
37,668   
12.7%      
23,760   
12.6%      
97,506   
39.4%      

3.7%     $ 10,839   
39,506   
12.8%      
8.1%      
25,695   
33.1%       112,115   

%

3.4%  
12.5%  
8.2%  
35.6%  

    115,858   
  $ 328,263    100.0%     $ 363,851    100.0%     $ 294,402    100.0%     $ 314,921    100.0%

35.3%       118,921   

42.3%       126,766   

32.7%       124,722   

40.3%  

38

 
 
 
 
 
 
 
 
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
Every quarter, we review all investments where the market value is less than the carrying value to ascertain if the impairment of the security’s value
is OTTI. The quarterly review is targeted to focus on securities with larger impairments and that have been in an impaired status for longer periods of time.
See  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations—Critical  Accounting  Polices—Other-Than-Temporary
Impairments on Available-For-Sale Securities”.

Net Investment Income

One key measure of our net investment income is the book yield on our holdings of fixed maturity securities classified as available-for-sale, which
holdings totaled $363.9 million and $314.9 million, and represented 85.7% and 77.2% of our invested assets, as of December 31, 2020 and December 31,
2019, respectively. Book yield is the effective interest rate, before investment expenses, that we earn on these investments. Book yield is calculated as the
percent of net investment income to the average amortized cost of the underlying investments for the period. For the years ended December 31, 2020 and
December  31,  2019,  our  book  yield  on  fixed  maturity  securities  available-for-sale  was  3.9%  and  4.2%  for  the  years  ended  December  31,  2020  and
December 31, 2019, respectively.

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Interest Credited to Policyholder Account Balances

Included with the future policy benefits is the liability for contract-holder deposits on deferred annuity contracts assumed through two reinsurance

agreements effective in 1991 and 1992 and certain other policy funds left on deposit with the Company. The aggregate liability for deposits is as follows:

(dollars in thousands)
Annuity contract-holder deposits - assumed
Dividends left on deposit
Other
Total

December 31, 2020
Year to
Date
Interest
Credited

Ending
Balance

  $

  $

74,918    $
7,271     
1,680     
83,869    $

2,892   
184   
42   
3,118   

Average
Credit
Rate
3.9%     $
2.5%      
2.5%      
3.7%     $

December 31, 2019
Year to
Date
Interest
Credited

Ending
Balance

78,296    $
7,609     
1,612     
87,517    $

2,965   
195   
39   
3,199   

Average
Credit
Rate
3.8%  
2.6%  
2.4%  
3.7%

The liability for deferred annuity deposits represents the contract-holder account balances. Due to the declines in market interest rates and the book
yield  on  our  investment  portfolio,  we  credit  interest  on  all  contract-holder  deposit  liabilities  at  contractual  rates  that  are  currently  at  the  minimum  rate
allowed by the contract or by state regulations.

Our Insurance Segment realizes operating profit from the excess of our book yield realized on fixed maturity securities that support our contract-
holder deposits over the amount of interest that we credit to the contract-holder. We refer to this operating profit as the “spread” we earn on contract-holder
deposits.  Our  book  yields  on  fixed  maturity  investments  have  declined  in  recent  periods  due  to  current  market  conditions.  If  book  yields  continue  to
decline, the amount of spread between the interest earned and credited will be reduced.

Net Realized Investment Gains (Losses)

Net  realized  investment  gains  (losses)  are  subject  to  general  economic  trends  and  in  particular  correlate  generally  with  movements  in  the  major
equity market indexes. The amounts classified as realized gains and losses in our Consolidated Statements of Operations include amounts realized from
sales of investments, mark-to-market adjustments on investments classified as equity holdings and investments that use the equity method of accounting
(limited  partnership  interests  which  are  included  in  Other  invested  assets  on  the  Consolidated  Balance  Sheet)  and  other-than-temporary  impairments  of
individual securities related to credit impairments.

See “Note 2 – Investments” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
Unrealized Holding Gains (Losses)

We also record capital appreciation/depreciation on our available-for-sale fixed maturity securities. At December 31, 2020 and December 31, 2019,
we had a change in Accumulated Other Comprehensive Income (Loss) from mark-to-market adjustments of our available-for-sale fixed maturity securities
totaling $7.8 million and $11.1 million (net of federal income taxes and reserve), respectively.

See “Note 13 – Accumulated Other Comprehensive Income (Loss)” in the Notes to the Consolidated Financial Statements included in this Form 10-K.

Financial Position

At December 31, 2020, we had total assets of $768.8 million compared to total assets at December 31, 2019 of $721.8 million, an increase of $47.0
million. The invested asset base increased $16.9 million, primarily due to an increase in fixed maturity securities of $48.9 million, which includes $15.1
million  of  market  value  changes,  offset  by  maturity  of  short-term  investments  of  $29.8  million.  Reinsurance  recoverables  increased  $25.1  million  as  a
result of a $22.4 million increase in ceded policy and claim reserves and an increase of $2.7 million related to timing of settlements of reinsured claims.
Commission and agent balances increased $8.3 million due to the timing of collections. Deferred policy acquisition costs increased $1.4 million, primarily
due to deferrals on new business in excess of amortization. Deferred income taxes increased $1.5 million, primarily due to a deferred tax credit as a result
of net loss, partially offset by tax on unrealized investment market gains. Cash decreased $1.6 million, primarily related to cash used from investments,
partially offset by cash from operating and financing activities. Other assets decreased $4.5 million, primarily due to decreases in due premium mostly on
the Closed Block, partially offset by increases in internally developed software.

At December 31, 2020, we had total liabilities of $573.5 million compared to total liabilities of $509.4 million at December 31, 2019, an increase of
$64.1 million.  Future policy benefits and claims increased $45.8 million, primarily due to a $44.9 million increase in Core and Non-Core lines due to
growth and maturity of the underlying blocks of business, and a $2.4 million increase in annuities and assumed life, primarily related to the recapture of the
majority of an assumed life block of business, partially offset by a decrease of $1.6 million in the Closed Block. Other policyholder liabilities increased
$12.7  million,  primarily  due  to  $11.2  million  in  Core  and  Non-Core  lines  and  $1.7  million  in  Closed  Block.  Debt  increased  $9.9  million  related  to
additional  net  borrowings  under  our  commission  financing  agreement  with  Hannover  Life.  Other  liabilities  increased  $6.3  million,  primarily  related  to
changes in operating accruals and chargeback allowances. Policyholder dividend obligations related to the Closed Block increased $1.8 million, primarily
related to changes in the market value of invested assets. Reinsurance liabilities and payables decreased $8.7 million, primarily due to timing of reinsurance
settlements and $3.6 million decrease in Policyholder account balances, largely due to annuity payments.

At December 31, 2020, total equity decreased to $195.2 million from $212.4 million at December 31, 2019. This decrease in equity of $17.2 million

consists of a net loss of $25.0 million, partially offset by an increase of $7.8 million of other comprehensive income.

Liquidity and Capital Resources

Our principal sources of funds are from premium revenues, commission revenues, net investment income and proceeds from the sale and maturity of
investments. The Company’s primary uses of funds are for payment of life policy benefits, contract-holder withdrawals on assumed annuity contracts, new
business acquisition costs for our insurance operations (i.e., commissions, underwriting and issue costs), cost of sales for Agency operations (i.e., agent
compensation, purchased lead and lead generation costs), general operating expenses and purchases of investments. Our investment portfolio is structured
to provide funds periodically over time, through net investment income and maturities, to provide for the payment of policy benefits and contract-holder
withdrawals.

Under our commission financing arrangement with Hannover Life, Fidelity Life is able to pay level annual commissions instead of first-year-only
commissions to Efinancial for sales of RAPIDecision® Life policies, and Hannover Life advances to Efinancial amounts approximately equal to first-year-
only commissions for sales of those policies. This arrangement reduces Fidelity Life’s surplus strain associated with issuing RAPIDecision® Life business
while  helping  to  provide  liquidity  for  Efinancial  through  the  receipt  of  larger  first-year-only  commissions.  We  are  able  to  obtain  advances  up  to  $30.0
million under our arrangement with Hannover Life. As of December 31, 2020, we had net advances of $27.5 million under this arrangement.

We are a member of the Federal Home Loan Bank of Chicago (the “FHLBC”). As a member, we are able to borrow on a collateralized basis from
the FHLBC. We own FHLBC common stock with a book value of $0.1 million, which allows us to borrow up to $2.3 million. Interest on borrowed funds is
charged at variable rates established from time to time by the FHLBC based on the interest rate option selected at the time of the borrowing. There have
been no borrowings under this facility.

Fidelity  Life’s  ability  to  pay  dividends  to  Vericity  Holdings,  Inc.  (VHI)  is  limited  by  the  insurance  laws  of  the  State  of  Illinois.  All  shareholder

dividends are subject to notice filings with the Illinois Director of Insurance. The maximum amount of dividends that

40

can  be  paid  by  Illinois  life  insurance  companies  to  shareholders  without  30  days  prior  notice  to  the  Illinois  Director  of  Insurance  is  the  greater  of
(i) statutory net income for the preceding year or (ii) 10% of statutory surplus as of the preceding year-end. Under Illinois insurance statutes, dividends may
be paid only from surplus, excluding unrealized appreciation in value of investments, without prior approval. Dividends in excess of these amounts require
advance approval of the Illinois Director of Insurance. There are no limitations on the amount of dividends that Efinancial can pay.

During the years ended 2020 and 2019, the Board of Directors of Fidelity Life approved the payment of $0.0 million and $5.0 million, respectively,
in dividends to VHI. The dividends provided operating funds to VHI to support corporate operations and initiatives. Following the Conversion, Fidelity
Life has agreed not to pay any common stock dividends without the approval of a majority of the company designees. In connection with the approval of
the Conversion by the Illinois Director of Insurance, we agreed, for a period of twenty-four months following the completion of the offerings, to seek the
prior approval of the Illinois Department of Insurance for any declaration of an ordinary dividend by Fidelity Life.

Fidelity  Life  is  a  party  to  various  services  and  cost  sharing  agreements  with  VHI  and  Efinancial  pursuant  to  which  certain  costs  and  expenses

incurred by VHI and Efinancial on behalf of Fidelity Life are allocated to Fidelity Life and reimbursed to the entity incurring the expense.

We have experienced net negative cash flows in 2020 and in most prior periods due to continued growth in sales of our life insurance products and
in our Agency operations and through continued net withdrawals on assumed annuity contract-holder deposits. Our annuity deposits are in run-off because
we do not market annuity contracts to generate annuity deposits to offset the withdrawal activity on in-force contracts.

Cash uses in our Insurance Segment result in negative operating cash flows related to sales of new insurance policies because:

•

•

•

Policy  acquisition  costs  (consisting  of  agent  commissions,  policy  underwriting  and  issue  costs)  exceed  the  amount  of  first  year  premium
received from the policyholder,

Depending  on  the  product  sold,  a  portion  or  all  of  the  agent’s  commission  may  be  paid  as  a  cash  advance  to  the  agent  and  most  of  the
underwriting and policy issue costs are paid at the time the initial policy is issued, whereas the premiums may be paid throughout the policy
year, and

Amounts due from reinsurers to reimburse claims paid are usually paid at some date after the claim has been paid.

The resulting negative first year cash flows from sales of new policies are partially offset by positive cash flows from insurance policy renewals.
The continued sales growth in our Insurance operations has resulted in a net cash decrease from operations. Cash flows from reinsurance collections will
vary from period to period based on claims activity.

Our Corporate Segment experienced negative cash flows as a result of the payment of allocated overhead expenses.

Cash  flows  from  investing  activities  includes  our  fixed  maturity  securities  and  equity  holdings  that  are  classified  as  available-for-sale  securities.
Period to period, the cash flows associated with the changes in these portfolios will vary between cash sources and cash uses depending on portfolio trading
due to investment market conditions and other factors.

Cash flows from financing activities primarily consists of the assumed annuity contract-holder deposits. The annuity liabilities are reducing each
period due to cash withdrawals by contract-holders on this block of annuities that were primarily written in the late 1980s. Cash deposits to these annuity
contracts  are  minimal  compared  to  cash  withdrawal  activity.  Also  included  in  financing  cash  flows  are  net  proceeds  from  our  commission  financing
program.

Cash Flows

(dollars in thousands)
Consolidated Summary of Cash Flows
Net cash provided (used) by operating activities
Net cash (used) provided by investing activities
Net cash provided (used) by financing activities
Net increase (decrease) in cash and cash equivalents

41

For the Years Ended
December 31,

2020

2019

  $

  $

5,303    $
(8,754)    
1,851     
(1,600)   $

(2,790)
(25,615)
45,263 
16,858

 
 
 
 
 
 
 
 
 
 
 
   
      
  
   
   
 
 
For the year ended December 31, 2020, we had a net decrease in cash of $1.6 million compared to net increase of $16.9 million for the year ended
December  31,  2019.  Cash  from  operating  activities  increased  by  $8.1  million,  mainly  due  to  higher  premium  volume,  partially  offset  by  higher  claim
benefits and general operating expenses. Cash used by investing activities decreased, primarily due to net sales of short-term investments in 2020. In 2019,
proceeds from the IPO were included in financing activities and partially offset in investing activities through the purchase of short-term investments.

Risk-Based Capital

Fidelity Life is subject to regulatory guidelines related to the ratio of its capital level compared to its RBC level as determined by formulas adopted
by state insurance departments and applicable to all life insurance companies. A company’s “authorized control level RBC” is a measure of the amount of
capital appropriate for an insurance company to support its overall business operations in light of its size, growth and risk profile. RBC standards are used
by regulators to determine appropriate regulatory actions for insurers that show signs of weak or deteriorating conditions. Companies that do not maintain
total  adjusted  RBC  in  excess  of  200%  of  the  company’s  authorized  control  level  RBC  may  be  required  to  take  specific  actions  at  the  direction  of  state
insurance regulators. Fidelity Life’s total adjusted capital at December 31, 2020 and 2019 was well in excess of 200% of its authorized control level. See
“Business—Regulation—Risk-Based Capital (RBC) Requirements.”

Due to the continued growth in Fidelity Life’s sales of new insurance policies and the dividends to VHI ($0.0 million in 2020 and $5.0 million in
2019 to provide working capital), Fidelity Life’s statutory surplus has been declining. The accounting principles applicable to regulatory reporting require
that  insurance  companies  expense  all  policy  acquisition  costs  as  incurred.  Acquisition  expenses  attributable  to  Fidelity  Life’s  increasing  new  business
growth have resulted in net losses being reported for regulatory reporting purposes. Regulatory accounting principles allow limited recognition of the future
benefits of deferred tax assets. Accordingly, we recognize no income tax benefit that would offset our operating losses for regulatory reporting purposes.

Fidelity Life is also subject to the model regulation entitled “Valuation of Life Insurance Policies” commonly known as “Regulation XXX.” This
regulation  requires  life  insurance  companies  that  issue  insurance  policies  with  level  premium  guarantees  to  carry  reserves  that  can  greatly  exceed  the
amount that the insurance company believes is necessary to reflect its liability for future claims payments. Such reserves are sometimes referred to as “non-
economic  reserves.”  Many  insurance  companies  use  reinsurance,  financing,  formation  of  captive  reinsurers  and  other  reserve  financing  transactions  to
reduce the regulatory capital needs under Regulation XXX. Generally, these solutions have only been available to carriers with much larger amounts of
affected liabilities than Fidelity Life. To mitigate the future impact on regulatory capital from Regulation XXX and help stabilize our regulatory capital
position in light of anticipated sales increases, we entered into a reserve financing agreement with Hannover Life effective July 1, 2013 that covered certain
products  with  policies  written  on  or  before  September  30,  2012.  This  agreement  was  first  amended  and  restated  as  of  July  1,  2016  and  a  subsequent
amendment was filed with the Illinois Department of Insurance in November 2019 and approved by the Illinois Department of Insurance on December 23,
2019.    The  structure  of  the  agreement,  which  was  first  effective  July  1,  2013,  involves  a  combination  coinsurance  with  funds  withheld  and  yearly
renewable term reinsurance covering most of the Company’s non-participating in-force life insurance business with issue dates on or before December 31,
2019. As of December 31, 2020, the reserve credit under this arrangement was approximately $181.4 million.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, revenues

or expenses, results of operations, liquidity or capital expenditures.

Quantitative and Qualitative Information about Market Risk

We  own  a  diversified  portfolio  of  investments  including  cash,  bonds,  commercial  mortgages,  and  common  stock.  Each  of  these  investments  is
subject, in varying degree, to market risk that can affect their return and their fair value. Bonds are the majority of our investments and include debt issues
of  corporations,  residential  and  commercial  mortgage-backed  securities  or  other  asset-backed  securities,  U.S.  Treasury  securities,  or  obligations  of  U.S.
Government Sponsored Enterprises and are classified as fixed maturity investments in our financial statements. Our investment portfolios are subject to
market risks.

Market risk is the risk that we will incur losses due to adverse changes in market rates and prices on the fair value of the investment securities that
we own. We have exposure to market risk through our investment activities, including interest rate risk, credit risk, equity risk and foreign currency risk.
We have not and do not plan to enter into any derivative financial instruments for trading or speculative purposes.

42

Interest Rate Risk

Interest  rate  risk  arises  from  the  price  sensitivity  of  investments  to  changes  in  interest  rates.  The  changes  in  the  fair  value  of  our  fixed  maturity
investments are inversely related to changes in market interest rates. As market interest rates fall the fixed income streams of fixed maturity investments
held become more valuable and market values rise. As market interest rates rise, the opposite effect occurs. Interest rate risk can also arise if market rates
fall, which can result in lower interest spreads on our assumed annuity deposits, which are our primary interest rate sensitive liability.

We  review  the  interest  rate  sensitivity  of  our  available-for-sale  fixed  maturity  securities  by  calculating  the  impact  on  the  market  value  of  our
holdings  that  would  result  from  a  hypothetical  instantaneous  shift  in  market  interest  rates  across  all  maturities,  which  we  consider  to  be  reasonably
possible. The impact of such a parallel shift upward in the yield curve of 200 basis points would reduce the market value of our fixed maturity securities
portfolio by $52.0 million (14.3%) and $41.3 million (13.1%) as of December 31, 2020 and December 31, 2019, respectively. The estimated market value
changes assume all other factors are held constant and do not attempt to estimate any offsetting change in the value of our liabilities.

With  regard  to  our  assumed  annuity  deposits,  we  are  subject  to  risk  from  contract-holder  behavior  resulting  from  changes  in  interest  rates.  The
assumed annuity contracts have virtually no surrender charges remaining that could be assessed against withdrawals. When market interest rates exceed the
amount that we are crediting on deposits, we are subject to higher contract-holder withdrawals or an increase in contract loans, both of which could force
the  Company  to  sell  assets  prematurely  and  could  lead  to  the  realization  of  capital  losses  on  such  sales.  As  of  December  31,  2020,  we  were  crediting
interest at the minimum contract interest rate, which on a composite basis is approximately 3.9% annually. We manage our exposure to rising interest rates
through our ability to increase the contract crediting rate. Our ability to increase our crediting rate is constrained by our portfolio yield at the time of the
decision to increase rates. Increases in the contract crediting rates could reduce our income unless we are able to maintain a constant interest spread on our
assets.

Credit Risk

Credit risk is the risk of loss due to an adverse change in the financial condition of a specific debt issuer or, in the case of a securitized investment,
adverse change in the assets being securitized. We address credit risk by establishing minimum rating standards for investments that our portfolio managers
can acquire and, in the case of a downgrade, continue to hold the investment. For our core fixed maturity portfolio, which comprises a significant majority
of  our  invested  assets,  only  investment  grade  securities  (minimum  credit  rating  for  new  investments  is  BBB-  as  established  by  Standard  &  Poor’s  or  a
comparable nationally recognized statistical rating organization) can be purchased and such portfolio managers must maintain an overall credit rating for
the portfolio of at least A-. Through our portfolio managers, we monitor the financial condition of all the issues of securities that we own. As an additional
step to reduce our exposure to credit risk, we have established diversification guidelines limiting the total amount of holding by issuer and by investment
sector.

Equity Market Risk

Equity market risk is the risk that we will incur economic losses due to adverse changes in equity prices. Adverse changes in equity prices can arise
from both the movements of broad markets based on investor behavior or other general economic factors and also from adverse changes in an individual
company’s stock price. We manage our equity market risk primarily by limiting our exposure to individual issuers and by maintaining liquid holdings such
that we are able to find a ready market should we want to lower our exposure to equity markets. Our individual stock holdings are managed by a specialty
manager with portfolio guidelines that include limits on industry exposures and the size of investments in individual issuers. At December 31, 2020 and
December 31, 2019, we had $3.8 million and $5.2 million of exposure to equity market risk in our Insurance Segment through holdings of individual equity
securities, respectively.

Recent Accounting Pronouncements

All  applicable  adopted  accounting  pronouncements  have  been  reflected  in  our  consolidated  financial  statements  as  of  and  for  the  years  ended

December 31, 2020 and December 31, 2019.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-

K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required
by Item 305 of Regulation S-K.

43

 
 
 
Index to Item 8. Financial Statements and Supplementary Data

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2020 and 2019

Consolidated Statements of Operations for the Years ended December 31, 2020 and 2019

Consolidated Statements of Comprehensive Income (Loss) for the Years ended December 31, 2020 and 2019

Consolidated Statements of Changes in Shareholders’ Equity for the Years ended December 31, 2020 and 2019

Consolidated Statements of Cash Flows for the Years ended December 31, 2020 and 2019

Notes to the Consolidated Financial Statements

Schedule I – Summary of Investments Other Than Investments in Related Parties

Schedule II – Condensed Financial Information of Registrant (Parent Company) Statement of Operations

Schedule III – Supplementary Insurance Information

Schedule IV – Reinsurance

Schedule V – Valuation and Qualifying Accounts

44

45

46

47

48

49

50

51

77

81

82

76

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors of Vericity, Inc.

To the Board of Directors of Vericity, Inc.

To the Board of Directors of Vericity, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Vericity, Inc. and subsidiaries (collectively, the "Company") as of December 31, 2020
and 2019, the related consolidated statements of operations, comprehensive income (loss), changes in equity, and cash flows, for each of the two years in
the  period  ended  December  31,  2020,  and  the  related  notes  and  the  supplemental  schedules  listed  in  the  index  at  Item  8  (collectively  referred  to  as  the
“financial  statements”).  In  our  opinion,  the  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of  the  Company  as  of
December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the two years in the period ended December 31, 2020, in
conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of
internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ DELOITTE & TOUCHE LLP

Chicago, Illinois
March 31, 2021

We have served as the Company’s auditor since 2005.

45

 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Consolidated Balance Sheets
(dollars in thousands)

December 31,
2020

December 31,
2019

Assets
Investments:

Fixed maturities – available-for-sale – at fair value (amortized cost; $328,263 and $294,402)
Equity securities – at fair value (cost; $6,530 and $6,350)
Short-term investments – at fair value (amortized cost; $0 and $29,742)
Mortgage loans (net of valuation allowances of $141 and $53)
Policyholder loans
Other invested assets
Total investments

  $

Cash, cash equivalents and restricted cash
Accrued investment income
Reinsurance recoverables (net of allowances of $131 and $0)
Deferred policy acquisition costs
Commissions and agent balances (net of allowances of $749 and $545)
Intangible assets
Deferred income tax assets, net
Other assets

Total assets

Liabilities and Shareholders' Equity
Liabilities

Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policyholder dividend obligations
Reinsurance liabilities and payables
Long-term debt
Short-term debt
Other liabilities

Total liabilities

Commitments and Contingencies (Note 10)
Shareholders' Equity

Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and
outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income (loss)

Total shareholders' equity
Total liabilities and shareholders' equity

  $

See notes to consolidated financial statements.

46

363,851    $
3,848   
—   
50,427   
6,414   
273   
424,813   
36,242   
2,633   
158,015   
87,212   
19,526   
1,635   
10,926   
27,762   
768,764   

381,563   
83,869   
37,789   
13,282   
6,696   
24,933   
5,545   
19,854   
573,531   
—   

15   
39,840   
138,777   
16,601   
195,233   
768,764    $

314,921 
5,231 
29,757 
51,835 
6,040 
104 
407,888 
37,842 
2,780 
132,870 
85,776 
11,270 
1,635 
9,440 
32,281 
721,782 

335,766 
87,517 
25,063 
11,453 
15,382 
16,601 
3,999 
13,584 
509,365 
— 

15 
39,840 
163,805 
8,757 
212,417 
721,782 

 
 
 
   
 
 
   
   
   
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
   
   
   
 
 
Vericity, Inc.
Consolidated Statements of Operations
(dollars in thousands, except earnings per share)

Revenues

Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other-than-temporary impairments
Earned commissions
Insurance lead sales
Other income

Total revenues

Benefits and expenses

Life, annuity, and health claim benefits
Interest credited to policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income from operations before income tax

Income tax (benefit) expense
Net (loss) income

Earnings per share for the periods

Weighted average shares outstanding, basic and diluted
Basic earnings per share
Diluted earnings per share

Year Ended
December 31,

2020

2019

108,042    $
14,121   
(1,242)  
(68)  
21,811   
4,958   
209   
147,831   

77,692   
3,118   
80,363   
13,961   
175,134   
(27,303)  
(2,275)  
(25,028)   $

94,370 
16,076 
691 
(41)
17,688 
6,229 
287 
135,300 

61,851 
3,199 
77,036 
13,410 
155,496 
(20,196)
(872)
(19,324)

2020

2019 Pro Forma

14,875,000   

(1.68)   $
(1.68)   $

14,875,000 
(1.30)
(1.30)

  $

  $

  $
  $

The pro forma earnings per common share—basic and diluted—presented on the above Consolidated Statements of Operations is intended to depict the
impact of the Conversion because neither Vericity, Inc., nor the Predecessor, had, prior to the Conversion, any outstanding common shares. The above
table presents the pro forma net loss and weighted average common shares outstanding used in the computation of earnings per common share and
earnings per common share – assuming dilution.

See notes to consolidated financial statements.

47

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
  
  
  
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
   
   
   
 
 
 
 
   
   
   
 
 
Vericity, Inc.
Consolidated Statements of Comprehensive Income (Loss)
(dollars in thousands)

Net (loss) income
Comprehensive income (loss), net of tax:

Net unrealized gains (losses) on investments

Total comprehensive income (loss)

Total comprehensive income (loss)

Year Ended
December 31,

2020

2019

  $

(25,028)   $

(19,324)

7,844   
7,844   
(17,184)   $

11,125 
11,125 
(8,199)

  $

See notes to consolidated financial statements.

48

 
 
 
 
 
 
   
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
   
   
   
 
 
Vericity, Inc.
Consolidated Statements of Changes in Shareholders’ Equity
(dollars in thousands)

Common stock

Balance – beginning of period
Common stock issued
Balance – end of period

Additional paid-in capital

Balance – beginning of period
Proceeds net of offering costs
Return of capital
Balance – end of period

Retained earnings

Balance – beginning of period
Cumulative effect adjustment from changes in accounting guidance, net of tax
Balance after adjustments – beginning of period
Net (loss) income
Balance – end of period

Accumulated other comprehensive income (loss)

Balance – beginning of period
Other comprehensive income (loss) attributable to the Company
Balance – end of period

Total shareholders' equity

See notes to consolidated financial statements.

49

Year Ended
December 31,

2020

2019

  $

  $

  $

  $

  $

  $

  $

  $

  $

15    $
—   
15    $

39,840    $
—   
—   
39,840    $

163,805    $

—   
163,805   
(25,028)  
138,777    $

8,757    $
7,844   
16,601    $

195,233    $

— 
15 
15 

— 
132,809 
(92,969)
39,840 

174,558 
8,571 
183,129 
(19,324)
163,805 

(2,368)
11,125 
8,757 

212,417 

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
   
 
 
 
    
   
 
 
 
 
 
 
 
 
 
 
    
   
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
   
 
 
 
    
   
 
 
 
 
 
 
 
    
 
  
 
 
 
 
    
 
 
 
 
Vericity, Inc.
Consolidated Statements of Cash Flows
(dollars in thousands)

Cash flows from operating activities
Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided (used) by operating activities:

Year Ended
December 31,

2020

2019

  $

(25,028)   $

(19,324)

Depreciation and amortization and other non-cash items
Interest credited to policyholder account balances
Deferred income tax
Net realized investment (losses) gains
Other-than-temporary impairments
Interest expense

Change in:

Equity securities
Accrued investment income
Reinsurance recoverables
Deferred policy acquisition costs
Commissions and agent balances
Other assets
Insurance liabilities
Other liabilities

Net cash provided (used) by operating activities

Cash flows from investing activities
Sales, maturities and repayments of:

Fixed maturities
Short-term investments
Mortgage loans
Other invested assets

Purchases of:

Fixed maturities
Short-term investments
Mortgage loans
Other invested assets

Change in policyholder loans, net
Other investments, net

Net cash (used) provided by investing activities

Cash flows from financing activities
Proceeds from issuance of common stock in initial public offering, net of underwriting
   commission and offering costs
Return of capital
Debt issued
Debt repaid
Deposits to policyholder account balances
Withdrawals from policyholder account balances

Net cash provided (used) by financing activities

Net increase (decrease) in cash and cash equivalents
Cash, cash equivalents and restricted cash – beginning of period
Cash, cash equivalents and restricted cash – end of period

  $

Supplemental cash flow information
Non-cash transactions
Non-cash investing activities related to mergers and exchanges completed with fixed maturities and equity securities   $
  $
Cumulative effect adjustment from changes in accounting guidance, net of tax
  $
Registration costs included in other assets at December 31, 2018

See notes to consolidated financial statements.

50

2,782   
3,118   
(3,575)  
1,242   
68   
1,433   

(494)  
147   
(25,145)  
(1,436)  
(8,284)  
7,621   
55,268   
(2,414)  
5,303   

58,333   
30,050   
3,273   
600   

(92,082)  
(250)  
(1,847)  
(611)  
(374)  
(5,846)  
(8,754)  

—   
—   
16,787   
(8,343)  
496   
(7,089)  
1,851   
(1,600)  
37,842   
36,242    $

7,036    $
—    $
—    $

1,439 
3,199 
(1,732)
(691)
41 
998 

(394)
205 
3,731 
(1,209)
(836)
(8,924)
12,599 
8,108 
(2,790)

92,176 
41,722 
3,717 
147 

(82,253)
(71,001)
(4,508)
(38)
(417)
(5,160)
(25,615)

140,563 
(92,969)
13,330 
(7,093)
794 
(9,362)
45,263 
16,858 
20,984 
37,842 

— 
8,571 
7,739 

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
    
 
 
 
 
Vericity, Inc.
Notes to the Consolidated Financial Statements
(dollars in thousands)

Note 1—Summary of Significant Accounting Policies

Description of Business

Vericity, Inc. is a Delaware corporation organized to be the stock holding company for Members Mutual Holding Company (Members Mutual) and
its subsidiaries. On August 7, 2019, Vericity, Inc. completed the initial public offering of 14,875,000 shares of its common stock at a price of $10.00 per
share (the IPO). The IPO was conducted in connection with the conversion of Members Mutual from mutual to stock form and the acquisition by Vericity,
Inc. of all of the capital stock of Members Mutual following its conversion to stock form after its plan of conversion and amended and restated articles of
incorporation were approved at a special meeting of eligible members on August 6, 2019 (the Conversion). As a result of the Conversion, Vericity, Inc.
became  the  holding  company  for  converted  Members  Mutual  and  its  indirect  subsidiaries,  including  Fidelity  Life  Association  (Fidelity  Life)  and
Efinancial, LLC (Efinancial).

Vericity,  Inc.  operates  as  a  holding  company  and  currently  has  no  other  business  operations.  Fidelity  Life  is  an  Illinois  domiciled  life  insurance
company  that  was  founded  in  1896.    Fidelity  Life  markets  life  insurance  products  through  independent  and  affiliated  distributors  and  is  licensed  in  the
District of Columbia and all states, except New York and Wyoming. Efinancial markets life and other products for non-affiliated insurance companies and
sells life products for Fidelity Life.

The accompanying consolidated financial statements present the accounts of Vericity, Inc. and subsidiaries at December 31, 2020 and December 31,

2019, and for the years ended December 31, 2020 and 2019.

Basis of Presentation

These consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America

(GAAP). All intercompany accounts and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect
the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial  statements  and  the  reported
amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Unconsolidated Variable Interest Entities

In the normal course of investing activities, the Company enters into relationships with variable interest entities (VIEs), as an investor in limited
partnership interests and asset-backed securities. The Company is not the primary beneficiary of these VIEs, and therefore does not consolidate them. The
Company determines whether it is the primary beneficiary of a VIE based on a qualitative assessment of the relative power and benefits of the Company
and the other participants in the VIE. The Company’s maximum exposure to loss with respect to these investments is limited to the investment carrying
values included in the Company’s Consolidated Balance Sheets and any unfunded commitments.

Fixed Maturities and Equity Securities

Fixed  maturities  classified  as  available-for-sale  are  reported  at  fair  value.  Changes  in  fair  value  are  reported  as  unrealized  gains  or  losses  as
discussed  below.  Fixed  maturities  include  bonds,  residential  mortgage-backed  securities,  commercial  mortgage-backed  securities  and  asset-backed
securities. Equity securities are reported at fair value with changes in fair value included in net investment gains (losses). Equity securities include common
stock.

Fair value is based on quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting
fixed maturity securities cash flows to reflect interest rates currently being offered on similar terms to borrowers of similar credit quality, by quoted market
prices of comparable instruments, and by independent pricing sources. See Note 11 for further discussion on inputs and assumptions used to estimate fair
value.

Unrealized gains and losses on available-for-sale fixed maturity securities are reported as a component of accumulated other comprehensive income

(AOCI), net of applicable deferred income taxes.

51

 
The amortized cost of fixed maturity securities is determined based on cost, adjustments for previously recorded other-than-temporary impairment
(OTTI) losses, and the cumulative effect of amortization of premiums and accretion of discounts using the effective interest method. Such amortization and
accretion  are  included  in  net  investment  income  on  the  Consolidated  Statements  of  Operations.  For  mortgage-backed  and  asset-backed  securities,  the
Company considers estimates of future prepayments in the calculation of the effective yield used to apply the interest method. If a difference arises between
the  anticipated  prepayments  and  the  actual  prepayments,  the  Company  recalculates  the  effective  yield  based  on  actual  prepayments  and  the  currently
anticipated future prepayments. The amortized costs of such securities are adjusted to the amount that would have resulted had the recalculated effective
yields been applied since the acquisition of the securities with a corresponding charge or credit to net investment income. Interest income on lower rated
asset-backed securities is determined using the prospective yield method. Prepayment estimates are based on the structural elements of specific securities,
interest rates, and generally recognized prepayment speed indices.

For OTTI losses on fixed maturity securities, credit losses are recognized in earnings and losses resulting from factors other than credit of the issuer

are recognized in other comprehensive income. See “Note 2–Investments” for further information on factors reviewed to assess OTTIs.

Mortgage Loans

Mortgage loans are held on commercial real estate and are stated at the aggregate unpaid principal balances, net of any write-downs and valuation
allowances.  The  Company  identifies  loans  for  evaluation  of  impairment  primarily  based  on  the  collection  experience  of  each  loan.  Mortgage  loans  are
considered impaired when, based on current information and events, it is probable that the Company will be unable to collect principal or interest amounts
according to the contractual terms of the loan agreement. Impairment is measured on a loan-by-loan basis based on the present value of expected future
cash  flows  discounted  at  the  loan’s  effective  interest  rate  or  the  fair  value  of  the  collateral.  Impairments  are  included  in  net  realized  investment  gains
(losses) in the Consolidated Statements of Operations.

Interest income from mortgage loans is recognized on an accrual basis using the effective yield method. Accrual of income is generally suspended

for mortgage loans that are in default or when full and timely collection of principal and interest payments is not probable.

Short-Term Investments

Short-term investments include highly liquid securities and other investments with remaining maturities of one year or less, but greater than three
months  from  the  date  of  purchase.  Securities  included  within  short-term  investments  are  classified  as  available-for-sale  and  are  reported  at  fair  value.
Changes in fair value are reported as unrealized gains or losses and are a component of AOCI, net of applicable deferred income taxes. Fair value is based
on quoted market prices, when available. When quoted market prices are not available, fair value is estimated by discounting fixed maturity securities cash
flows  to  reflect  interest  rates  currently  being  offered  on  similar  terms  to  borrowers  of  similar  credit  quality,  by  quoted  market  prices  of  comparable
instruments,  and  by  independent  pricing  sources.  See  “Note  11–Assets  and  Liabilities  Measured  at  Fair  Value”  for  further  discussion  on  inputs  and
assumptions used to estimate fair value.

Policyholder Loans

Policyholder loans are carried at the aggregate of the unpaid balance. Interest income on such loans is recorded as earned in net investment income

using the contractually agreed-upon interest rate.

Cash, Cash Equivalents and Restricted Cash

Cash and cash equivalents include cash on hand, amounts due from banks and highly liquid investments that are both readily convertible into known
amounts of cash and have maturities of three months or less at the time of acquisition such that they present insignificant risk of changes in value due to
changing interest rates and lack of credit exposure. The carrying value of these securities approximates their fair value.

52

Reinsurance

The Company enters into reinsurance agreements to diversify risk and limit its overall financial exposure. Although these reinsurance agreements
contractually  obligate  the  reinsurers  to  reimburse  the  Company,  they  do  not  discharge  the  Company  from  its  primary  liability  and  obligation  to
policyholders. Risk transfer criteria are reviewed for each reinsurance contract to determine if the contract will be accounted for as reinsurance or under the
deposit method of accounting.

The  Company  estimates  the  amount  of  uncollectible  reinsurance  recoverables  based  on  periodic  evaluations  of  balances  due  from  reinsurers,
reinsurer  solvency,  and  management’s  experience.  Changes  in  the  estimated  amounts  for  uncollectible  reinsurance  recoverables  are  presented  as  a
component of life, annuity, and health claim benefits in the Consolidated Statements of Operations. Amounts owed by reinsurers are considered past due
based  on  the  terms  of  the  reinsurance  contract.  Reinsurance  recoverables  and  any  related  allowance  are  written  off  after  collection  efforts  have  been
exhausted or a negotiated settlement is reached with the reinsurer.

Deferred Policy Acquisition Costs (DAC)

Incremental  direct  costs  of  acquiring  new  business,  principally  commissions  on  sales,  underwriting,  policy  issuance  and  processing,  and  medical
inspection costs, are deferred for successfully placed contracts. DAC for the life insurance business is amortized over the life of the business; for traditional
life products, the DAC is amortized as a level percentage of gross premiums; for universal life (UL) products, the DAC is amortized as a level percentage
based on estimated gross profits (EGPs). DAC for the assumed block of deferred annuities is amortized over 20 years. For UL and the deferred annuities,
amortization amounts are adjusted when revisions are made to the estimates of current or future EGPs. DAC balances are evaluated periodically to assess
whether there are sufficient gross margins or gross profits to recover the remaining unamortized balances.

Intangible Assets

Intangible assets with definite lives are amortized over their expected useful lives using a method that best reflects the pattern in which the economic

benefits of the intangible assets will be consumed or on a straight line basis ranging from four to ten years.  

Interim impairment testing may be performed when events or changes in circumstances indicate that the carrying amount of the intangible assets
may not be recoverable. Intangible assets are tested for impairment based on undiscounted cash flows, which requires the use of estimates and judgment,
and, if impaired, are written down to fair value based on discounted cash flows. For years ended December 31, 2020 and December 31, 2019, we have not
recorded an impairment of intangible assets.

Future Policy Benefits, Policyholder Account Balances, and Other Policyholder Liabilities

Future  policy  benefits  represent  the  reserve  for  traditional  life  insurance  policies  and  annuities  in  payout  status.  Reserves  for  traditional  life
insurance  policies  are  computed  using  the  net  level  premium  method  on  the  basis  of  actuarial  assumptions  at  the  issue  date  of  the  contracts,  including
mortality, policy lapse assumptions, and rates of interest. The reserves for annuities in payout status (structured settlements) represent the present value of
assumed future payments based on contract terms for the future payouts and can include assumptions for mortality. To the extent that unrealized gains on
available-for-sale fixed maturity securities would result in a premium deficiency had those gains actually been realized, an increase in reserves for certain
immediate annuities with life contingencies is recorded net of tax as an increase (decrease) of unrealized capital gains included in AOCI. For years ended
December 31, 2020 and 2019, this adjustment, net of tax, was $2,787 and $1,960, respectively.

A premium deficiency exists if the discounted present value of future gross premiums is not sufficient to cover anticipated future cash outflows. To
assess  the  adequacy  of  our  benefit  reserves,  we  annually  perform  premium  deficiency  testing  for  each  of  our  lines  of  business  using  best  estimate
assumptions as of the date of the test without provision for adverse deviation. If benefit reserves minus the DAC asset are less than the present value of
future cash flows on the line of business, then first the DAC asset will be reduced. If reducing the DAC asset down to zero is still not sufficient to eliminate
the premium deficiency, then benefit reserves will be increased. Recognizing a premium deficiency will reduce our reported net income or increase our
reported loss, for the period.

In connection with our premium deficiency testing on our most significant business lines, we performed sensitivity analyses on our Core Life, Non-
Core  Life,  Closed  Block,  and  annuities  and  assumed  life  business  lines  to  capture  the  effect  that  certain  key  assumptions  have  on  expected  future  cash
flows,  and  the  impact  of  those  assumptions  on  the  adequacy  of  DAC  balances  and  GAAP  benefit  reserves.  The  sensitivity  tests  are  performed
independently, without consideration for any correlation among the key assumptions.

Policyholder  account  balances  include  the  liability  for  assumed  deferred  annuity  and  universal  life  contracts  and  the  liabilities  for  policyholder
dividends and death benefits on life insurance contracts that have been left on deposit with the Company. These liabilities represent the account value of the
policyholder  as  there  are  no  other  benefits  due.  This  liability  is  equal  to  the  balance  that  accrues  to  the  benefit  of  the  policyholder,  which  includes  the
accumulation of deposits, plus interest credited, less withdrawals.

53

Other policyholder liabilities include the amounts estimated for claims that have been reported but not settled and estimates for claims incurred but

not reported.

Long and Short-Term Debt

Debt represents upfront commission payments received on certain term life products that are to be repaid as level commissions over the life of the
underlying  policies  issued.  The  debt  liability  is  accounted  for  under  the  interest  method,  which  requires  the  imputation  of  interest  resulting  in  the
recognition of a discount as the difference between the cash payments received and the level commissions expected to be repaid based on current policy
lapse assumptions. Under the interest method, the discount is amortized as interest expense over the period that level commissions are repaid resulting in a
constant rate of interest when applied to the amount outstanding at the beginning of any given period. The amount to be repaid as level commissions are
dependent on the level of expected policy lapses assumed for the underlying commissions financed; therefore, the debt liability may be adjusted in periods
where revisions to policy lapse assumptions are made, which may result in the recognition of a gain or loss.

Income Taxes

The current receivable for federal income tax is recognized based on the estimated amounts to be reflected on the filed tax returns. Federal income
tax expense or benefit is recognized based on amounts reported in the consolidated financial statements and using the applicable current federal income tax
rate.  Income  taxes  are  allocated  to  operations  and  other  comprehensive  (loss)  income  based  on  the  source  of  the  taxable  event.  Deferred  tax  assets  and
liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and
liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled. The effects of changes in tax rates or laws are recognized in the period
that includes the enactment date. If necessary, a valuation allowance is established to reduce the carrying amount of deferred tax assets to amounts that are
more likely than not to be realized. See “Note 4 – Income Taxes” for further detail.

Revenue Recognition

Life and health insurance contract premiums are recognized as income when due from policyholders. Deposits on deposit-type contracts are entered

directly as a liability when cash is received.

Commission revenue from the sale of insurance products by Efinancial is recognized once the insurance policy is issued by the insurance company
and accepted by the customer (policy placement) and recorded as commission receivable, net of any advances received. Provision is made for commission
revenue that, based on experience, will ultimately not be earned due to the customer discontinuing the underlying insurance policy. Commission revenue
that  Efinancial  earns  from  the  sale  of  insurance  products  where  Efinancial  acts  as  the  general  agent  (wholesale  distribution)  is  recorded  net  of  related
commission expense paid to the writing agency.

Our  primary  revenue-generating  arrangements  that  are  within  the  scope  of  Accounting  Standards  Codification  (ASC)  606  are  our  brokerage
arrangements with third-parties. In these arrangements, our customer is the insurance carrier and we have a single performance obligation to place a policy
for the insurance carrier. Our performance obligation is satisfied at the point in time when the policy is placed, which is the point in time when the customer
obtains control over the policy and has the right to use and obtain the benefits from the policy. In these arrangements, depending on the number of years the
policy  is  in  force,  a  significant  majority  of  our  consideration  is  received  in  the  first  year.  In  addition  to  the  first-year  consideration,  depending  on  the
specific  carrier  and  product  involved,  we  may  also  be  entitled  to  renewal  commissions  over  the  period  of  time  the  policy  remains  in  force.  Our
consideration is variable based on the amount of time we estimate a policy will remain in force. We estimate the amount of variable consideration that we
expect to receive based on our historical experience or carrier experience to the extent available, industry data and our expectations as to future persistency
rates.  Additionally,  we  consider  application  of  the  constraint  and  only  recognize  the  amount  of  variable  consideration  that  we  believe  is  probable  to  be
received and will not be subject to a significant revenue reversal. We monitor and update this estimate at each reporting date.

Because we recognize revenue prior to being entitled to the payment for these renewal commissions, we recognize a contract asset; however, we
have  determined  that  the  amount  of  our  contract  asset  is  immaterial.  Additionally,  because  our  brokerage  arrangements  consist  of  a  single  performance
obligation  that  is  satisfied  at  the  point  in  time  that  policies  are  placed,  we  do  not  have  any  remaining  performance  obligations  in  our  contracts  with
customers. We have evaluated our arrangements and concluded that none of our brokerage arrangements include a significant financing component, and
therefore do not adjust revenue for the time value of money. We have determined that any contract costs (e.g., costs to obtain or costs to fulfill) related to
our brokerage arrangements are immaterial.

54

 
 
 
 
Our Chief Operating Decision Maker makes decisions by analyzing our segment information, which is included in Note 14. For internal decision-
making  purposes  and  external  reporting  purposes,  we  do  not  disaggregate  revenue  beyond  our  segment  information  and  believe  that  any  further
disaggregation is immaterial.

Insurance lead sales include the sale of potential life insurance customer leads to outside parties including agencies and unaffiliated insurers. Sales

of leads are recorded at the time the lead data is transferred to the customer and recorded as a receivable, net of allowance for returns.

Net Investment Income and Net Realized Investment Gains (Losses)

Net investment income consists primarily of interest and dividends. Interest is recognized on an accrual basis and reflects amortization of premiums
and  accretion  of  discounts  on  an  effective  yield  basis,  based  on  expected  cash  flows.  Dividends  are  recorded  on  the  ex-dividend  date.  Net  realized
investment gains (losses), resulting from sales or calls of investments and representing the difference between the net proceeds and the carrying value of
investments sold, are determined on a specific identification basis. Net realized investment gains (losses) are also recognized when declines in the fair value
of  invested  assets  are  considered  to  be  other-than-temporary.  Changes  in  value  reported  for  investments  accounted  for  using  the  equity  method  of
accounting are classified within net realized investment gains (losses).

Policyholder Dividend Obligations

Dividends  payable  to  policyholders  are  determined  annually  based  on  the  experience  of  the  Closed  Block  policies  and  are  payable  only  upon
declaration by the Board of Directors of Fidelity Life. At December 31, 2020 and 2019, a provision has been made for dividends expected to be paid in the
following calendar year of $1,180 and $1,194, respectively. The provision is recorded in other policyholder liabilities in the consolidated balance sheets.

The  Company  also  establishes  a  policyholder  dividend  obligation  when  cumulative  actual  earnings  of  the  Closed  Block  are  in  excess  of  the

cumulative expected earnings that were determined at the inception of the Closed Block. See “Note 8 – Closed Block” for further discussion.

Accounting Standards Adopted

         On January 1, 2020, the Company adopted Accounting Standards Update (ASU) No. 2018-13, Fair Value Measurement (Topic 820): Disclosure
Framework—Changes  to  the  Disclosure  Requirements  for  Fair  Value  Measurement,  to  improve  the  effectiveness  of  disclosures  in  the  Notes  to  the
Consolidated Financial Statements included in this Form 10-K.

Accounting Standards Pending Adoption  

Pursuant to the Jumpstart Our Business Startups Act (“JOBS Act”), an emerging growth company is provided the option to adopt new or revised
accounting  standards  that  may  be  issued  by  the  Financial  Accounting  Standards  Board  (FASB)  or  the  SEC  either  (i)  within  the  same  periods  as  those
otherwise applicable to non-emerging growth companies or (ii) within the same time periods as private companies. The Company has elected to use the
extended transition period for complying with any new or revised financial accounting standards. Accordingly, the information contained herein may be
different than the information you receive from other public companies. We also intend to continue to take advantage of some of the reduced regulatory and
reporting requirements of emerging growth companies pursuant to the JOBS Act so long as we qualify as an emerging growth company, including, but not
limited  to,  not  being  required  to  comply  with  the  auditor  attestation  requirements  of  Section  404(b)  of  the  Sarbanes-Oxley  Act,  reduced  disclosure
obligations regarding executive compensation, and exemptions from the requirements of holding non-binding advisory votes on executive compensation
and golden parachute payments.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842): Accounting for Leases. The guidance is effective for interim and annual
periods beginning on or after January 1, 2022. The new guidance requires a lessee to recognize “right-of-use” assets and liabilities for leases with lease
terms of more than 12 months including those historically accounted for as operating leases. The effect of the new guidance will be an increase for the
present value of remaining lease payments for leases in place at the adoption date in assets and liabilities. This is not expected to have a material impact to
the Company’s results of operations or financial position, based on the magnitude of our current two operating leases.

In June 2016, the FASB issued new guidance on measurement of credit losses on financial instruments, ASU No. 2016-13, Financial Instruments—
Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments). The guidance is effective for interim and annual periods beginning on
or after January 1, 2023. For substantially all financial assets, the ASU should be applied on a modified retrospective basis through a cumulative effect
adjustment to Retained earnings. For previously impaired debt

55

 
 
securities  and  certain  debt  securities  acquired  with  evidence  of  credit  quality  deterioration  since  origination,  the  new  guidance  should  be  applied
prospectively. This ASU replaces the incurred loss impairment methodology with one that reflects expected credit losses. The measurement of expected
credit losses should be based on historical loss information, current conditions, and reasonable and supportable forecasts. The new guidance requires that
OTTI on a debt security will be recognized as an allowance going forward, such that improvements in expected future cash flows after an impairment will
no longer be reflected as a prospective yield adjustment through net investment income, but rather a reversal of the previous impairment and recognized
through net realized investment gains (losses). The guidance also requires enhanced disclosures. The Company has assessed the asset classes impacted by
the  new  guidance  and  is  currently  assessing  the  accounting  and  reporting  system  changes  that  will  be  required  to  comply  with  the  new  guidance.  The
Company is currently evaluating the impact of the new guidance on its consolidated financial statements.  

In August 2018, the FASB issued ASU No. 2018-12, Targeted Improvements to the Accounting for Long-Duration Insurance Contracts (Topic 944).
The guidance is effective for interim and annual periods beginning on or after January 1, 2024. The FASB issue amends the accounting model under GAAP
for  certain  long-duration  insurance  contracts  and  requires  insurers  to  provide  additional  disclosures  in  annual  and  interim  reporting  periods.  The
amendments are aimed at improving the following four key areas of financial reporting, measurement of the liability for future policy benefits related to
nonparticipating traditional and limited-payment contracts, measurement and presentation of market risk benefits, amortization of deferred acquisition costs
(DAC), and presentation and disclosures. The Company expects the impact to be material and is in the process of quantifying the impact of this standard. In
November 2020, the FASB issued ASU 2020-11—Financial Services—Insurance (Topic 944): Effective Date and Early Application. This ASU was issued
to  provide  additional  time  for  implementation  of  ASU  2018-12  by  deferring  the  effective  date  by  one  year.  This  update  is  effective  for  fiscal  years
beginning after January 1, 2025 and interim periods within fiscal years beginning after January 1, 2026.

In  August  2018,  the  FASB  issued  new  guidance  on  implementation  costs  in  a  cloud  computing  arrangement  that  is  a  service  contract,  ASU  No.
2018-15,  Intangibles—Goodwill  and  Other—Internal-Use  Software:  Customer’s  Accounting  for  Implementation  Costs  Incurred  in  a  Cloud  Computing
Arrangement That Is a Service Contract (Subtopic 350-40). The guidance is effective for interim and annual periods beginning on or after January 1, 2021.
The new guidance can be applied either prospectively to eligible costs incurred on or after the guidance is first applied, or retrospectively to all periods
presented. The new guidance requires a customer in a cloud computing arrangement that is a service contract to follow the internal-use software guidance
to determine which implementation costs to capitalize as assets. The Company is in the process of evaluating the impact of this standard.

           In August 2020, the FASB issued ASU 2020-08, Codification Improvements to Subtopic 310-20, Receivables - Nonrefundable Fees and Other
Costs, which clarifies that an entity should re-evaluate whether a callable debt security is within the scope of ASU 2017-08, Receivables—Nonrefundable
Fees and Other Costs,  paragraph  310-20-35-33  for  each  reporting  period.    For  public  business  entities,  the  amendments  in  this  update  are  effective  for
fiscal  years  and  interim  periods  within  those  fiscal  years,  beginning  after  December  15,  2020.  For  all  other  entities,  the  amendments  in  this  update  are
effective for fiscal years beginning after December 15, 2021 and interim periods within fiscal years beginning after December 15, 2022. The amendments
in this ASU are to be applied on a prospective basis, as of the beginning of the period of adoption for existing or newly purchased callable debt securities.
The Company is in the process of evaluating the impact of this standard.

Note 2—Investments

The  Company  continuously  monitors  its  investment  strategies  and  individual  holdings  with  consideration  of  current  and  projected  market
conditions, the composition of the Company’s liabilities, projected liquidity and capital investment needs, and compliance with investment policies and
state regulatory guidelines.

56

 
 
Fixed Maturities

The amortized cost, gross unrealized gains, gross unrealized losses, fair value, and OTTI loss included in AOCI of fixed maturities are as follows:

Fixed Maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Fixed Maturities
U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Amortized
Cost

Unrealized
Gain

December 31, 2020
Unrealized
Loss

Fair
Value

OTTI
Losses

11,386    $
21,015     
57,646     
143,242     
131     
6,060     
18,567     
70,216     
328,263    $

2,886    $
1,461     
3,798     
26,069     
45     
388     
1,503     
605     
36,755    $

—    $
—     
(15)    
(258)    
—     
(27)    
(53)    
(814)    
(1,167)   $

14,272    $
22,476     
61,429     
169,053     
176     
6,421     
20,017     
70,007     
363,851    $

— 
— 
— 
— 
— 
(151)
— 
(260)
(411)

Amortized
Cost

Unrealized
Gain

December 31, 2019
Unrealized
Loss

Fair
Value

OTTI
Losses

14,195    $
38,542     
23,246     
132,108     
131     
8,820     
18,685     
58,675     
294,402    $

1,907    $
1,044     
1,561     
15,311     
40     
421     
681     
306     
21,271    $

—    $
(52)    
(64)    
(280)    
—     
(26)    
(31)    
(299)    
(752)   $

16,102    $
39,534     
24,743     
147,139     
171     
9,215     
19,335     
58,682     
314,921    $

— 
— 
— 
— 
— 
(306)
— 
— 
(306)

  $

  $

  $

  $

Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or
prepayment penalties. Maturities of mortgage-backed and asset-backed securities may be substantially shorter than their contractual maturity because they
may  require  monthly  principal  installments  and  such  loans  may  prepay  principal.  The  amortized  cost  and  fair  value  of  fixed  maturities  by  contractual
maturity, are presented in the following table:

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date—primarily
   mortgage and asset-backed securities

Total fixed maturities

December 31, 2020

Amortized
Cost

Fair
Value

  $

9,296    $
42,301     
41,115     
119,693     

115,858     
328,263    $

  $

9,371 
46,085 
45,997 
143,477 

118,921 
363,851

Fixed maturities with a carrying value of $3,852 and $3,398 were on deposit with governmental authorities, as required by law at December 31,

2020 and 2019, respectively.

The Company’s fixed maturities portfolio was primarily composed of investment grade securities, defined as a security having a rating of Aaa, Aa,
A, or Baa from Moody’s, AAA, AA, A, or BBB from S&P or NAIC rating of NAIC 1 or NAIC 2. Investment grade securities comprised 97.9% and 98.1%
of the Company’s total fixed maturities portfolio at December 31, 2020 and 2019, respectively.

At December 31, 2020 and December 31, 2019, the Company had commitments to make investments in fixed maturity securities in the amount of

$3,027 and $0, respectively.

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
 
   
   
   
   
 
 
Short-Term Investments

The Company owned $0 and $29,757 of short-term investments as of December 31, 2020 and December 31, 2019, respectively.

Mortgage Loans

The Company makes investments in commercial mortgage loans. The Company, along with other investors, owns a pro rata share of each loan. The
Company  participates  in  33  such  investment  instruments  with  ownership  shares  ranging  from  0.6%  to  30.0%  of  the  trust  at  December  31,  2020.  The
Company owns a share of 293 mortgage loans with a loan average balance of $173 and a maximum exposure related to any single loan of $555. Mortgage
loan holdings are diversified by geography and property type as follows:

Property Type:

Retail
Office
Industrial
Mixed use
Apartments
Medical office
Other

Gross carrying value of mortgage loans

Valuation allowance
Net carrying value of mortgage loans

U.S. Region:

West South Central
East North Central
South Atlantic
West North Central
Mountain
Middle Atlantic
East South Central
New England
Pacific

Gross carrying value of mortgage loans

Valuation allowance
Net carrying value of mortgage loans

December 31, 2020

December 31, 2019

Gross
Carrying
Value

    % of Total

Gross
Carrying
Value

    % of Total

16,252     
12,493     
8,095     
6,014     
3,439     
3,119     
1,156     
50,568     

(141)    
50,427     

32.1%   $
24.7%    
16.0%    
11.9%    
6.8%    
6.2%    
2.3%    
100.0%    

  $

16,892     
12,160     
8,517     
6,240     
3,713     
3,163     
1,203     
51,888     

(53)    
51,835     

32.6%
23.4%
16.4%
12.0%
7.2%
6.1%
2.3%
100.0%

December 31, 2020

December 31, 2019

Gross
Carrying
Value

    % of Total

Gross
Carrying
Value

    % of Total

11,780     
12,105     
10,908     
3,981     
4,404     
2,824     
3,060     
91     
1,415     
50,568     

(141)    
50,427     

23.3%   $
23.9%    
21.6%    
7.9%    
8.7%    
5.6%    
6.1%    
0.2%    
2.8%    
100.0%    

  $

12,498     
12,080     
11,637     
4,241     
4,153     
2,831     
3,133     
110     
1,205     
51,888     

(53)    
51,835     

24.1%
23.3%
22.4%
8.2%
8.0%
5.5%
6.0%
0.2%
2.3%
100.0%

  $

  $

  $

  $

During  the  years  ended  December  31,  2020  and  2019,  $1,847  and  $4,508  of  new  mortgage  loans  were  purchased,  respectively,  which  did  not
include second lien mortgage loans. There were no taxes, assessments, or any amounts advanced that were not included in the mortgage loan balances at
December 31, 2020 and 2019. At December 31, 2020 and 2019, the Company had 6 and 5 mortgage loans with a total carrying value of $1,408 and $528
that were in a restructured status, respectively. There were no impairments for mortgage loans in 2020 and 2019.

The changes in the valuation allowance for commercial mortgage loans were as follows:

Beginning balance
Net increase (decrease) in valuation allowance
Ending balance

58

Year Ended
December 31,
2020

Year Ended
December 31,
2019

  $

  $

53    $
88     
141    $

236 
(183)
53

 
 
 
 
 
 
 
 
 
 
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
  
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
   
   
  
   
  
  
 
 
 
 
 
 
   
 
   
 
At December 31, 2020 and 2019, the Company had no mortgage loans that were on nonaccrual status.

At  December  31,  2020  and  2019,  the  Company  had  a  commitment  to  make  investments  in  mortgage  loans  in  the  amount  of  $1,299  and  $359,

respectively.

Net Investment Income

The sources of net investment income are as follows:

Interest from:

Fixed maturities
Policyholder loans
Mortgage loans
Short-term investments
Cash, cash equivalents and restricted cash

Dividends on equity securities
Gross investment income

Investment expenses

Net investment income

Year Ended December 31,

2020

2019

  $

  $

12,163    $
337     
2,498     
58     
234     
378     
15,668     
(1,547)    
14,121    $

12,977 
373 
2,714 
441 
646 
409 
17,560 
(1,484)
16,076

Investment  expenses  include  investment  management  fees,  some  of  which  include  incentives  based  on  market  performance,  custodial  fees  and

internal costs for investment-related activities.

Net Realized Investment Gains (Losses)

The sources of realized investment (losses) gains are as follows:

Investment (losses) gains from:
Fixed maturities
Equity securities
Mortgage loans
Other invested assets
Cash, cash equivalents and restricted cash
Investment expenses

Total net realized investment (losses) gains

Year Ended December 31,
2019
2020

  $

  $

490    $
(1,876)    
18     
158     
(8)    
(24)    
(1,242)   $

487 
14 
214 
(4)
21 
(41)
691

Other-Than-Temporary Impairment

The Company regularly reviews its investments portfolio for factors that may indicate that a decline in the fair value of an investment is other-than-
temporary.  A  fixed  maturity  security  is  other-than-temporarily  impaired  if  the  fair  value  of  the  security  is  less  than  its  amortized  cost  basis  and  the
Company either intends to sell the fixed maturity security or it is more likely than not the Company will be required to sell the fixed maturity security
before recovery of its amortized cost basis. For all other securities in an unrealized loss position in which the Company does not expect to recover the entire
amortized cost basis, the security is deemed to be other-than-temporarily impaired for credit reasons.

Significant judgment is required in the determination of whether an OTTI loss has occurred for a security. The Company has developed a consistent
methodology  and  has  identified  significant  inputs  for  determining  whether  an  OTTI  loss  has  occurred.  Some  of  the  factors  considered  in  evaluating
whether a decline in fair value is other-than-temporary are the financial condition and prospects of the issuer, payment status, the probability of collecting
scheduled principal and interest payments when due, credit ratings of the securities, and the duration and severity of the decline.

The credit loss component of a fixed maturity security impairment is calculated as the difference between amortized cost and the present value of
the expected cash flows of the security. The present value is determined using the best estimate of cash flows discounted at the effective rate implicit to the
security at the date of purchase or prior impairment. The methodology and assumptions

59

 
 
 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
 
 
for  estimating  the  cash  flows  vary  depending  on  the  type  of  security.  For  mortgage-backed  and  asset-backed  securities,  cash  flow  estimates,  including
prepayment assumptions, are based on data from widely accepted third-party sources or internal estimates. In addition to prepayment assumptions, cash
flow estimates vary based on assumptions regarding the underlying collateral characteristics, expectations of delinquency and default rates, and structural
support, including subordination and guarantees. If the present value of the modeled expected cash flows equals or exceeds the amortized cost of a security,
no credit loss exists and the security is considered to be temporarily impaired. If the present value of the expected cash flows is less than amortized cost, the
security is determined to be other-than-temporarily impaired for credit reasons and is recognized as an OTTI loss in earnings. The non-credit component,
determined as the difference between the adjusted amortized cost basis and fair value, is recognized as OTTI in other comprehensive (loss) income.

A rollforward of the cumulative credit losses on fixed maturity securities is as follows:

Beginning balance of credit losses on fixed maturities
Additional credit losses for which an OTTI was not previously
recognized
Reduction of credit losses related to securities sold during period
Ending balance of credit losses on fixed maturities

Year Ended December 31,
2019
2020

  $

869    $

68     
(104)    
833    $

  $

828 

41 
— 
869

Unrealized Losses for Fixed Maturities

The Company’s fair value and gross unrealized losses for fixed maturities, aggregated by investment category and length of time that individual

securities have been in a continuous gross unrealized loss position are as follows:

December 31, 2020
Fixed Maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

December 31, 2019
Fixed Maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Less than 12 months

12 months or longer

Total

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

17    $
2,320     
5,177     
480     
1,028     
34,859     
43,881    $

—    $
(15)    
(256)    
(10)    
(46)    
(607)    
(934)   $

12    $
—     
254     
140     
73     
11,247     
11,726    $

—    $
—     
(2)    
(17)    
(7)    
(207)    
(233)   $

29    $
2,320     
5,431     
620     
1,101     
46,106     
55,607    $

— 
(15)
(258)
(27)
(53)
(814)
(1,167)

Less than 12 months

12 months or longer

Total

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

Estimated
Fair Value

Gross
Unrealized
Losses

2,719    $
3,061     
6,799     
2,811     
3,125     
27,893     
46,408    $

(28)   $
(64)    
(151)    
(16)    
(31)    
(196)    
(486)   $

2,157    $
—     
1,613     
161     
—     
1,997     
5,928    $

(24)   $
—     
(129)    
(10)    
—     
(104)    
(267)   $

4,876    $
3,061     
8,412     
2,972     
3,125     
29,890     
52,336    $

(52)
(64)
(280)
(26)
(31)
(300)
(753)

  $

  $

  $

  $

The indicated gross unrealized losses in all fixed maturity categories were $1,167 and $753 at December 31, 2020 and 2019, respectively.  Based on
the Company’s current evaluation of its fixed maturities in an unrealized loss position in accordance with our impairment policy and the Company’s current
intentions regarding these securities, the Company concluded that these securities were not other-than-temporarily impaired.

Information and concentrations related to fixed maturities in an unrealized loss position are included below. The tables below include the number of
fixed maturities in an unrealized loss position for greater than and less than 12 months and the percentage that were investment grade at December 31,
2020.

60

 
 
 
 
 
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
      
  
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
      
  
   
   
   
   
   
 
Fixed Maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Fixed Maturities
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Total

Total

2     
5     
18     
4     
5     
63     
97     

1     
—     
2     
2     
1     
19     
25     

Unrealized Losses less than 12 months
Number of Securities
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment is
Less than
10% of
Amortized
Cost

Impairment is
Greater than
20% of
Amortized Cost  

2     
5     
15     
4     
4     
62     
92     

—     
—     
3     
—     
1     
1     
5     

—     
—     
—     
—     
—     
—     
—     

Unrealized Losses greater than 12 months
Number of Securities
Impairment
is Between
10% and
20% of
Amortized
Cost

Impairment is
Less than
10% of
Amortized
Cost

Impairment is
Greater than
20% of
Amortized Cost  

1     
—     
2     
1     
1     
19     
24     

—     
—     
—     
1     
—     
—     
1     

—     
—     
—     
—     
—     
—     
—     

Percent
Investment
Grade

100%
100%
67%
100%
80%
78%

Percent
Investment
Grade

100%
0%
0%
0%
100%
95%

Note 3—Deferred Policy Acquisition Costs

Policy  acquisition  costs  deferred  primarily  consist  of  commissions  on  sales,  policy  underwriting  and  issuance  costs,  and  variable  sales  and
marketing  costs.  Annually,  the  Company  reviews  the  assumptions  and  experience  underlying  the  expected  gross  margins  for  policies  accounted  for  as
investment contracts, which may or may not result in the recognition of unlocking adjustments.

The deferred policy acquisition costs and changes are as follows:

Beginning balance
Acquisition costs deferred
Amortization of deferred policy acquisition costs
Ending balance

December 31,
2020

December 31,
2019

  $

  $

85,776    $
15,397     
(13,961)    
87,212    $

84,567 
14,619 
(13,410)
85,776

Note 4—Income Taxes

Provided below are income taxes based on the difference between the expected tax provision, applying the statutory tax rate (21%) to the actual tax

provision.

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
   
   
   
   
   
   
 
 
 
 
 
 
   
 
   
   
 
 
(Loss) income before income taxes
Statutory rate

Income tax (benefit) expense at statutory rate

Effect of:

Year Ended
December 31,

  $

2020

2019

(27,303)   $
21%    
(5,734)    

(20,196)
21%
(4,241)

Return to provision adjustments
Increase (decrease) in the valuation allowance related to return to
provision adjustments

Increase (decrease) in the valuation allowance related to current
period
Increase (decrease) in the valuation allowance
Other
Income tax (benefit) expense

  $

2,409 

(2,308)    

3,317 
1,009 
41 
(2,275)   $

— 

— 

4,172 
4,172 
(803)
(872)

  $

  $

  $

The components of income tax (benefit) expense are as follows:

Income tax applicable to:

Current
Deferred (net of increase in allowance: 2020—$1,009,
   2019—$4,172)

Ending balance

The components of the net deferred income tax assets are as follows:

Deferred tax assets:

Net operating loss carryforward attributable to non-life companies
Reinsurance assets
Policyholder dividend obligations
Policyholder dividends
Commission receivable, net
Incentive compensation
Other

Total deferred tax assets

Valuation allowance

Total deferred income tax assets

Deferred tax liabilities:

Life insurance reserves
Deferred policy acquisition costs
Net unrealized investment gains
Intangible assets
Basis difference—investments
Fixed assets
Other

Total deferred tax liabilities

Deferred income tax assets, net

  $

62

Year Ended
December 31,

2020

2019

1,300    $

860 

(3,575)    
(2,275)   $

(1,732)
(872)

Year Ended
December 31,

2020

2019

18,131    $
48,898     
2,789     
248     
7,879     
211     
638     
78,794     
(16,665)    
62,129     

30,588     
9,183     
6,910     
344     
358     
3,451     
369     
51,203     
10,926    $

17,345 
51,567 
2,405 
251 
6,314 
103 
229 
78,214 
(15,656)
62,558 

37,034 
10,063 
4,078 
344 
350 
1,089 
160 
53,118 
9,440

 
 
 
 
 
 
 
 
 
   
   
   
  
   
  
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
 
   
      
  
   
 
 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
   
   
   
   
   
   
      
  
   
   
   
   
   
   
   
   
 
 
The  Company  maintains  a  valuation  allowance  against  the  net  deferred  tax  assets  of  the  companies  included  in  the  non-life  sub-group  because
management believes that it is more likely than not that the deferred tax assets will not be recognized based on the current history of tax losses for the non-
life sub-group. Certain net operating loss carryforwards will expire between 2025 and 2037, whereas others have an unlimited carryforward.

On December 22, 2017, the Tax Cut and Jobs Act Bill “H.R.1” was enacted, which, among other things, allows Net Operating Losses (NOLs) to be
carried forward indefinitely; therefore, NOLs generated after December 31, 2017 are reflected in the table below under the caption no expiration. Internal
Revenue Code Section 382 (“Section 382”) limits how much of a loss carryforward existing as of the date of an ownership change that can be used to offset
annual taxable income subsequent to the change of ownership. As a result of the IPO and Section 382, the Company will be restricted in its ability to utilize
loss  carryforwards.  The  annual  limit  is  estimated  to  be  approximately  $3.1  million.  In  2020,  no  NOLs  expired  and  there  was  a  return  to  provision
adjustment related to NOLs of $8.2 million. These expiring NOLs have no impact on the Company’s results due to a full valuation allowance on these
NOLs.   

The Company’s net operating loss carryforwards are as follows:

Year net operating loss expires
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
No expiration

Total

Life
Sub-Group

Non-Life
Sub-Group

Total

  $

  $

—    $
—   
—   
—   
—   
—   
—   
—   
—   
—   
—   
—   
—   
—   
—    $

1,229    $
5,249   
5,057   
3,061   
1,708   
8,121   
5,361   
2,539   
1,099   
13,527   
5,311   
5,267   
4,266   
24,542   
86,337 

 $

1,229 
5,249 
5,057 
3,061 
1,708 
8,121 
5,361 
2,539 
1,099 
13,527 
5,311 
5,267 
4,266 
24,542 
86,337

The  Company  has  no  unrecognized  tax  benefits  for  the  years  ended  December  31,  2020  and  2019  and  the  Company  does  not  expect  the
unrecognized tax benefits to increase in the next 12 months. The Company records penalties and interest related to unrecognized tax benefits within income
tax expense.

The Company filed a consolidated federal income tax return for the period January 1, 2019 through August 7, 2019. Subsequent to the completion

of the IPO, the Company filed separate Life and Non-life tax returns for periods beginning after August 7, 2019.

Note 5—Policy Liabilities

Future Policy Benefits and Claims

Future policy benefits and claims represent the reserve for direct and assumed traditional life insurance policies and annuities in payout status.

The  annuities  in  payout  status  are  certain  structured  settlement  contracts.  The  policy  liability  for  structured  settlement  contracts  of  $21,489  and
$18,474 at December 31, 2020 and 2019, respectively, is computed as the present value of contractually-specified future benefits. The amount included in
the policy liability for structured settlements that are life contingent at December 31, 2020 and 2019, is $17,084 and $13,637, respectively.

To  the  extent  that  unrealized  gains  on  fixed  maturity  securities  would  result  in  a  premium  deficiency  had  those  gains  actually  been  realized,  a
premium deficiency reserve is recorded. A liability of $8,010 and $4,482 is included as part of the liability for structured settlements with respect to this
deficiency at December 31, 2020 and 2019, respectively. The offset to this liability is recorded as a reduction of the unrealized capital gains included in
AOCI.

63

 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Participating  life  insurance  in  force  was  11.6%  and  15.9%  of  the  face  value  of  total  life  insurance  in  force  at  December  31,  2020  and  2019,

respectively.

Note 6—Reinsurance

The  Company  uses  reinsurance  to  mitigate  exposure  to  potential  losses,  provide  additional  capacity  for  growth,  and  provide  greater  diversity  of
business. For ceded reinsurance, the Company remains liable to the extent that reinsuring companies may not be able to meet their obligations under the
reinsurance agreements. To manage the risk from failure of a reinsurer to meet its obligations, the Company periodically evaluates the financial condition
of  all  of  its  reinsurers.  No  amounts  have  been  recorded  in  2020  and  2019  for  amounts  anticipated  to  be  uncollectible  or  for  the  anticipated  failure  of  a
reinsurer to meet its obligations under the contracts.

Reinsurance recoverables are as follows:

Ceded future policy benefits
Claims and other amounts recoverable
Ending balance

The reconciliation of direct premiums to net premiums is as follows:

Direct premiums
Assumed premiums
Ceded premiums
Net insurance premiums

At December 31,

2020

2019

  $

  $

128,456    $
29,559     
158,015    $

113,591 
19,279 
132,870

Year Ended
December 31,

2020

2019

  $

  $

146,293    $
35,779     
(74,030)    
108,042    $

155,340 
25,536 
(86,506)
94,370

Net policy charges on universal life products were $172 and $165 for the year ended December 31, 2020 and 2019, respectively, and are included in

other income.    

At  December  31,  2020  and  2019,  reserves  related  to  fixed-rate  annuity  deposits  assumed  from  a  former  affiliate  company  amounted  to

approximately $74,918 and $78,296, respectively, and are included with policyholder account balances in the Consolidated Balance Sheets.

Note 7—Retirement and Executive Compensation Plans

The Company sponsors a defined contribution 401(k) plan covering substantially all employees. For the years ended December 31, 2020 and 2019,
the Company’s expenses were $599 and $554, respectively. These expenses were recorded as part of Operating costs and expenses in the Consolidated
Statements of Operations.

After completion of the IPO, unvested outstanding awards from the Company’s long-term incentive plan (LTIP), which covered certain members of
management  and  the  Company’s  Board  of  Directors,  became  fully  vested.  In  the  third  quarter  of  2019,  all  LTIP  related  liabilities  were  paid  to  eligible
participants and the plan was terminated.     

Note 8—Closed Block

The Closed Block was formed at October 1, 2006 and contains all participating policies issued or assumed by Fidelity Life. The assets and future net
cash flows of the Closed Block are available only for purposes of paying benefits, expenses and dividends of the Closed Block and are not available to the
Company, except for an amount of additional funding that was established at the inception of the Closed Block. The additional funding was designed to
protect the block against future experience, and if the funding is not required for that purpose, is subject to reversion to the Company in the future. Any
reversion of Closed Block assets to the Company must be approved by the Illinois Department of Insurance (IDOI).

In October 2011, the IDOI approved a reversion of a portion of the initial funding that the Company had determined was not required to fund the

Closed Block. The carrying value of the assets transferred from the Closed Block on October 31, 2011, the date of transfer, was $4,397.

64

 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
   
 
   
   
 
 
The  assets  and  liabilities  within  the  Closed  Block  are  included  in  the  Company’s  consolidated  financial  statements  on  the  same  basis  as  other
accounts of the Company. The maximum future earnings and accumulated other comprehensive income to be recognized from Closed Block assets and
liabilities represent the estimated future Closed Block profits that will accrue to the Company and is calculated as the excess of Closed Block liabilities
over  Closed  Block  assets.  Included  in  Closed  Block  assets  are $10,170  and  $9,861 at  December  31,  2020  and  2019,  respectively,  of  additional  Closed
Block funding, plus accrued interest, that is eligible for reversion to the Company if not needed to fund Closed Block experience.

The Closed Block was funded based on a model developed to forecast the future cash flows of the Closed Block, which is referred to as the actuarial
calculation. The actuarial calculation projected the anticipated future cash flows of the Closed Block as established at the initial funding. We compare the
actual results of the Closed Block to expected results from the actuarial calculation as part of the annual assessment of the current level of policyholder
dividends. The assessment of policyholder dividends includes projections of future experience of the Closed Block. The review of Closed Block experience
also includes consideration of whether policyholder dividend obligations should be recorded to reflect favorable Closed Block experience that has not yet
been reflected in the dividend scales. At December 31, 2020 and 2019, the Company recognized policyholder dividend obligations of $13,282 and $11,453,
respectively,  resulting  from  the  excess  of  actual  cumulative  earnings  over  the  expected  cumulative  earnings  and  from  accumulated  net  unrealized
investment gains that have arisen subsequent to the establishment of the Closed Block.

The impacts on the Company’s comprehensive (loss) income from recognizing policyholder dividend obligations are as follows:

Actual cumulative (loss) income earnings over expected
   cumulative earnings
Income tax (benefit) expense
Net (loss) income impact

Accumulated net unrealized investment (losses) gains
Income tax (benefit) expense

Other comprehensive (loss) income impact
Comprehensive (loss) income impact

65

Year Ended
December 31,

2020

2019

  $

  $

(9,284)   $
(1,950)    
(7,334)    
(3,998)    
(839)    
(3,159)    
(10,493)   $

(9,049)
(1,900)
(7,149)
(2,404)
(504)
(1,900)
(9,049)

 
 
 
 
 
 
   
 
   
   
   
   
   
Information regarding the Closed Block liabilities (assets) designated to the Closed Block is as follows:

Closed Block Liabilities
Future policy benefits and claims
Policyholder account balances
Other policyholder liabilities
Policyholder dividend obligations
Other liabilities (assets)

Total Closed Block liabilities

Assets Designated to the Closed Block
Investments:

Fixed maturities – available-for-sale – at fair value (amortized cost
$37,364 and $33,455, respectively)
Policyholder loans

Total investments

Cash and cash equivalents
Premiums due and uncollected
Accrued investment income
Reinsurance recoverables
Deferred income tax assets, net

Total assets designated to the Closed Block

Excess of Closed Block assets over liabilities
Amounts included in accumulated other comprehensive
   income:
Unrealized investment gains (losses), net of income tax
Allocated to policyholder dividend obligations, net of income
   tax

Total amounts included in accumulated other
   comprehensive income

Maximum future earnings and accumulated other
   comprehensive income to be recognized from
   Closed Block assets and liabilities (includes
   excess assets of $10,170 and $9,861, respectively)

  $

Year Ended
December 31,

2020

2019

38,110    $
7,272     
6,360     
13,282     
(619)    
64,405     

43,738     
1,245     
44,983     
2,614     
1,029     
427     
22,689     
3,130     
74,872     
10,467     

39,704 
7,608 
4,630 
11,453 
8,778 
72,173 

37,483 
1,249 
38,732 
7,025 
9,625 
432 
23,447 
3,557 
82,818 
10,645 

5,035     

3,182 

(3,159)    

(1,900)

1,876     

1,282 

  $

(8,591)   $

(9,363)

Information regarding the policyholder dividend obligations is as follows:

Beginning balance
Impact from earnings allocable to policyholder dividend obligations
Change in net unrealized investment (losses) gains allocated to
policyholder dividend obligations
Ending balance

  $

  $

11,453    $
235     

1,594     
13,282    $

9,383 
381 

1,689 
11,453

December 31,
2020

December 31,
2019

66

 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
      
  
   
      
  
   
   
   
   
   
   
   
   
   
   
   
      
  
   
   
   
 
 
 
 
   
 
   
   
 
 
Information regarding the Closed Block revenues and expenses is as follows:

Revenues

Net insurance premiums
Net investment income
Net realized investment gains

Total revenues

Benefits and expenses

Life and annuity benefits—including policyholder
   dividends of $1,161 and $1,097, respectively
Interest credited to policyholder account balances
Operating costs and expenses

Total expenses

Revenues, net of expenses before provision for income tax
   expense

Income tax (benefit) expense

Revenues, net of expenses and provision for income tax
   expense

  $

Year Ended December 31,
2019
2020

7,792    $
1,630     
38     
9,460     

7,268     
184     
2,986     
10,438     

(978)    
(205)    

749 
1,561 
161 
2,471 

1,445 
194 
(3,482)
(1,843)

4,314 
906 

  $

(773)   $

3,408

The  Company  charges  the  Closed  Block  with  federal  income  taxes  and  state  and  local  premium  taxes,  policy  maintenance  costs  and  investment

management expenses relating to the Closed Block, as provided in the Closed Block Memorandum.  

The  following  table  presents  the  amortized  cost  and  fair  value  of  the  Closed  Block  fixed  maturity  securities  portfolio  by  contractual  maturity  at
December 31, 2020. Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or
without call or prepayment penalties:

Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Securities not due at a single maturity date—primarily
   mortgage and asset-backed securities
Total fixed maturities

At December 31, 2020

Amortized
Cost

Fair
Value

  $

  $

1,252    $
9,726     
2,146     
21,270     

2,970     
37,364    $

1,257 
10,593 
2,788 
26,104 

2,996 
43,738

Note 9—Regulatory Matters

Minimum Capital and Surplus Requirements

Fidelity Life is required to comply with the provisions of state insurance statutes in the jurisdictions in which it does business. These statutes include
minimum capital and surplus requirements. At December 31, 2020, Fidelity Life exceeded the minimum capital and surplus level of $2,000 required by
Illinois, its state of domicile.

Risk-Based Capital Requirements

The  NAIC  established  a  standard  for  assessing  the  solvency  of  insurance  companies  using  a  formula  for  determining  each  insurer’s  risk-based
capital  (RBC).  At  December  31,  2020,  the  RBC  of  the  Company’s  insurance  subsidiary,  Fidelity  Life,  exceeded  the  levels  at  which  certain  regulatory
corrective actions would be initiated.

Dividend Limitations

The maximum amount of dividends that can be paid by Illinois life insurance companies to shareholders without 30 days prior notice to the Director
of the IDOI is the greater of (i) statutory net income for the preceding year or (ii) 10% of statutory surplus as of the preceding year-end. However, under
State  of  Illinois  insurance  statutes,  dividends  may  be  paid  only  from  surplus,  excluding  unrealized  appreciation  in  value  of  investments  without  prior
approval. All dividends paid by Fidelity Life must be reported to the IDOI prior to payment.

67

 
 
 
 
 
 
   
 
   
      
  
   
   
   
   
      
  
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
 
Fidelity  Life  declared  and  paid  dividends  in  the  amount  of  $0  and  $5,000  during  the  twelve  months  ended  December  31,  2020  and  2019,

respectively.

In connection with the approval of the Conversion by the Director, the Company agreed, for a period of  twenty-four months following the completion of
the Conversion, to (i) seek the prior approval of the IDOI for any declaration of an ordinary dividend by Fidelity Life, and (ii) either maintain $20  million of the
proceeds of the IPO at Vericity, Inc. or use all or a portion of that $20 million to fund Company operations. 

Statutory Accounting Practices

Fidelity Life prepares their statutory-basis financial statements in conformity with accounting practices prescribed or permitted by the IDOI. The
IDOI requires that insurance companies domiciled in Illinois prepare their statutory-basis financial statements in accordance with the NAIC’s Accounting
Practices and Procedures Manual, as modified by the IDOI. In addition, the IDOI has the right to permit other specific practices that may deviate from
prescribed practices.  

Statutory Financial Information

The statutory capital and surplus and net income for Fidelity Life, as determined in accordance with statutory accounting practices prescribed or

permitted by the IDOI, at December 31, 2020 and 2019, and for the years ended December 31, 2020 and 2019, are as follows:

Statutory capital and surplus
Fidelity Life

Statutory net income
Fidelity Life

Note 10—Commitments and Contingencies

Leases

At December 31,

2020

2019

  $

112,316    $

114,676

Year Ended December 31,
2019
2020

  $

6,206    $

7,594

Minimum  future  operating  lease  payments,  including  lease  payments  for  real  estate,  vehicles,  computers  and  office  equipment  at  December  31,

2020, are as follows:

Year
2021
2022
2023
2024
2025

Total

  $

  $

1,180 
1,374 
746 
362 
48 
3,710

Lease expense for the years ended December 31, 2020 and 2019 was $1,771 and $1,544, respectively.

Litigation

The Company is subject to legal and regulatory actions in the ordinary course of its business. Management does not believe such litigation will have
a material impact on the Company’s financial statements. The Company establishes accruals for litigation and regulatory matters when it is probable that a
loss  has  been  incurred  and  the  amount  of  that  loss  can  be  reasonably  estimated.  For  litigation  and  regulatory  matters  where  a  loss  may  be  reasonably
possible but not probable or, is probable but not reasonably able to be estimated, no accrual is established, but the matter, if material, is disclosed. The
Company is not aware of any material legal or regulatory matters threatened or pending against the Company.

68

 
 
 
 
 
 
   
 
   
      
  
 
 
 
 
 
 
 
   
 
   
      
  
 
 
 
   
  
   
   
   
   
 
 
 
Debt

The Company is a member of the FHLBC. As a member, the Company is able to borrow on a collateralized basis from FHLBC which can be used
as an alternative source of liquidity. FHLBC membership requires the Company to own member stock. At December 31, 2020, the Company held $115 of
FHLBC common stock, which allows the Company to borrow up to $2,558. Interest on borrowed funds is charged at variable rates established from time to
time by FHLBC and depending on the borrowing option selected at the time of the borrowing. No amounts have been borrowed from the FHLBC as of
December 31, 2020 and 2019.

Note 11—Assets and Liabilities Measured at Fair Value

Fair  value  is  the  estimated  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market
participants at the measurement date. The Company attempts to establish fair value as an exit price consistent with transactions taking place under normal
market conventions. The Company utilizes market observable information to the extent possible and seeks to obtain quoted market prices for all securities.
If  quoted  market  prices  in  active  markets  are  not  available,  the  Company  uses  a  number  of  methodologies  to  establish  fair  value  estimates  including
discounted cash flow models, prices from recently executed transactions of similar securities, or broker/dealer quotes.

Fair  values  for  the  Company’s  fixed  maturities  and  equity  securities  are  determined  by  management,  utilizing  prices  obtained  from  third-party
pricing services. Management reviews on an ongoing basis the reasonableness of the methodologies used by the pricing services to ensure prices received
represent a reasonable estimate of fair value and to confirm representations regarding whether inputs are observable or unobservable. The main procedure
the Company employs in fulfillment of this objective includes back-testing transactions, where past fair value estimates are compared to actual transactions
executed in the market on similar dates.

The Company’s assets and liabilities have been classified into a three-level hierarchy based on the priority of the inputs to the respective valuation
technique.  The  hierarchy  gives  the  highest  ranking  to  fair  values  determined  using  unadjusted  quoted  prices  in  active  markets  for  identical  assets  and
liabilities (Level 1) and the lowest ranking to fair values determined using methodologies and models with unobservable inputs (Level 3). An asset’s or a
liability’s classification is based on the lowest level input that is significant to its measurement. For example, a Level 3 fair value measurement may include
inputs that are both observable (Level 1 and Level 2) and unobservable (Level 3). The levels of the fair value hierarchy are as follows:

Level 1 – Unadjusted quoted prices for identical assets in active markets the Company can access. Level 1 assets include securities that are traded in

an active exchange market.

Level 2 – This level includes fixed maturities priced principally by independent pricing services using observable inputs other than Level 1 prices,
such as quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments on inactive markets; and model-derived
valuations for which all significant inputs are observable market data. Level 2 instruments include most corporate debt securities and U.S. government and
agency mortgage-backed securities that are valued by models using inputs that are derived principally from or corroborated by observable market data.

Level 3 – Valuations derived from valuation techniques in which one or more significant inputs are unobservable. Level 3 instruments include less
liquid  assets  for  which  significant  inputs  are  unobservable  in  the  market,  such  as  structured  securities  with  complex  features  that  require  significant
management assumptions or estimation in the fair value measurement.

This hierarchy requires the use of observable market data when available.

Certain assets and liabilities are not carried at fair value on a recurring basis, including investments such as mortgage loans, intangible assets, future
policy benefits excluding term life reserves and policyholder account balances. Accordingly, such investments are only included in the fair value hierarchy
disclosure when the investment is subject to re-measurement at fair value after initial recognition (for example, when there is evidence of impairment) and
the resulting re-measurement is reflected in the consolidated financial statements at the reporting date.

69

Recurring and Non-Recurring Fair Value Measurements

The Company’s assets and liabilities that are carried at fair value on a recurring and non-recurring basis, by fair value hierarchy level, are as follows:

December 31, 2020
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities
   U.S. government and agencies
   U.S. agency mortgage-backed
   State and political subdivisions
   Corporate and miscellaneous
   Foreign government
   Residential mortgage-backed
   Commercial mortgage-backed
   Asset-backed

         Total fixed maturities

      Short-term investments

Equity securities

  Total recurring assets

December 31, 2019
Recurring fair value measurements
Financial instruments recorded as assets:

Fixed maturities
   U.S. government and agencies
   U.S. agency mortgage-backed
   State and political subdivisions
   Corporate and miscellaneous
   Foreign government
   Residential mortgage-backed
   Commercial mortgage-backed
   Asset-backed

         Total fixed maturities

      Short-term investments

Equity securities

    Total recurring assets

Level 1

Level 2

Level 3

Total Fair
Value

—    $
—     
—     
2,685     
—     
—     
—     
—     
2,685     
—     
3,833     
6,518    $

14,272    $
22,476     
60,908     
157,935     
176     
6,421     
20,017     
68,706     
350,911 
— 
15     
350,926    $

—    $
—     
521     
8,433     
—     
—     
—     
1,301     
10,255 
— 

10,255    $

14,272 
22,476 
61,429 
169,053 
176 
6,421 
20,017 
70,007 
363,851 
— 
3,848 
367,699

Level 1

Level 2

Level 3

Total Fair
Value

—    $
—     
—     
1,870     
—     
—     
—     
—     
1,870     
29,757     
5,231     
36,858    $

16,102    $
39,535     
24,743     
145,268     
171     
9,215     
19,335     
57,467     
311,836 
— 
—     
311,836    $

—    $
—     
—     
—     
—     
—     
—     
1,215     
1,215 
— 
—     
1,215    $

16,102 
39,535 
24,743 
147,138 
171 
9,215 
19,335 
58,682 
314,921 
29,757 
5,231 
349,909

  $

  $

  $

  $

Summary of Significant Valuation Techniques for Assets and Liabilities on a Recurring Basis

Level 1 securities include principally exchange-traded funds that are valued based on quoted market prices for identical assets.

All the fair values of the Company’s fixed maturities and equity securities within Level 2 are based on prices obtained from independent pricing
services. All of the Company’s prices for each security are generally sourced from multiple pricing vendors, and a vendor hierarchy is maintained by asset
type and region of the world, based on historical pricing experience and vendor expertise. The Company ultimately uses the price from the pricing service
highest in the vendor hierarchy based on the respective asset type and region. For fixed maturities that do not trade on a daily basis, the pricing services
prepare estimates of fair value measurements using their pricing applications which incorporate a variety of inputs including, but not limited to, benchmark
yields,  reported  trades,  broker/dealer  quotes,  issuer  spreads,  and  U.S.  Treasury  curves.  Specifically,  for  asset-backed  securities,  key  inputs  include
prepayment and default projections based on past performance of the underlying collateral and current market data. Securities with validated quotes from
pricing services are reflected within Level 2 of the fair value hierarchy, as they generally are based on observable pricing for similar assets or other market
significant observable inputs.

70

 
 
 
 
 
 
 
 
 
   
      
      
      
  
   
      
      
      
  
   
      
      
      
  
   
   
   
   
   
   
   
   
  
  
   
  
  
   
      
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
  
   
      
      
      
  
   
      
      
      
  
   
   
   
   
   
   
   
   
  
  
   
  
  
   
 
 
 
Level 3 fair value classification consists of investments in structured placement securities where the fair value of the security is determined by a
pricing  service  using  internal  pricing  models  where  one  or  more  of  the  significant  inputs  is  unobservable  in  the  marketplace,  or  there  is  a  single
broker/dealer quote. The fair value of a broker-quoted asset is based solely on the receipt of an updated quote from a single market maker or a broker-dealer
recognized as a market participant. The Company does not adjust broker quotes when used as the fair value measurement for an asset. Other Level 3 fair
value classifications include securities where the fair value is determined by using the net asset value (NAV).  The NAV of a security is calculated by taking
the  entity’s  assets  minus  the  total  value  of  its  liabilities  to  determine  the  fair  value.    At December  31,  2020,  the  Company  held  five securities  utilizing
internal model pricing, three securities utilizing a single broker quote and two securities utilizing their net asset value (NAV) that was within Level 3. The
fair value of Level 3 liabilities is estimated on the discounted cash flows of contractual payments.

If  the  Company  believes  the  pricing  information  received  from  third-party  pricing  services  is  not  reflective  of  market  activity  or  other  inputs
observable  in  the  market,  the  Company  may  challenge  the  price  through  a  formal  process  with  the  pricing  service.  Historically,  the  Company  has  not
challenged or updated the prices provided by third-party pricing services. However, any such updates by a pricing service to be more consistent with the
presented  market  observations,  or  any  adjustments  made  by  the  Company  to  prices  provided  by  third-party  pricing  services  would  be  reflected  in  the
balance sheet for the current period.

When  the  inputs  used  to  measure  fair  value  fall  within  different  levels  of  the  hierarchy,  the  level  within  which  the  fair  value  measurement  is
categorized is based on the lowest level input that is significant to the fair value measurement in its entirety. Thus, a Level 3 fair value measurement may
include inputs that are observable (Level 1 or Level 2) and unobservable (Level 3). Net transfers into and/or out of Level 3 are reported as having occurred
at the beginning of the period and are based on observable inputs received from pricing sources; therefore, all net realized and unrealized gains and losses
on  these  securities  for  the  period  are  reflected  in  the  table  that  follows.  A  summary  of  changes  in  fair  value  of  Level  3  assets  held  at  fair  value  on  a
recurring basis is as follows:

Balance at
January 1,
2019

Total gains (losses) included in:
Net
Income
(loss)

OCI

  Purchases  

Sales

  Settlements 

Net
Transfers  

Balance at
December 31,
2020

Financial Assets
State and political subdivisions
Corporate and miscellaneous
Asset-backed
Total assets

Financial Assets
Corporate and miscellaneous
Asset-backed
Total assets

  $

  $

—    $
—     
1,215     
1,215    $

—    $
42     
—     
42    $

21    $
120     
(34)    
107    $

500    $
8,271     
292     
9,063    $

—    $
—     
—     
—    $

—    $
—     
(172)    
(172)   $

—    $
—     
—     
—    $

521 
8,433 
1,301 
10,255

Total gains (losses) included in:

Balance at
January 1,
2018

Net
Income
(loss)

OCI

  Purchases  

Sales

  Settlements 

Net
Transfers  

Balance at
December 31,
2019

  $ 12,773    $
922     
  $ 13,695    $

—    $
—     
—    $

—    $
3     
3    $

—    $
1,875     
1,875    $

—    $ (12,773)   $
—    $
—     
—     
—    $ (1,585)   $ (12,773)   $

(1,585)    

— 
1,215 
1,215

There were no transfers between levels in 2020.  In 2019, there were 29 transfers from Level 3 to Level 2.        

Financial Instruments not Measured at Fair Value

The  carrying  amount  and  estimated  fair  values  of  the  Company’s  financial  instruments  that  are  not  measured  at  fair  value  on  the  Consolidated

Balance Sheets are as follows:

December 31, 2020
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans

Financial instruments recorded as liabilities:

Future policy benefits, excluding term life reserves
Long/short-term debt
Policyholder account balances

Carrying
Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

  $

  $

50,427    $
6,414     

24,495    $
30,478     
83,869     

71

—    $
—     

—    $
—     
—     

—    $
—     

—    $
—     
—     

46,816    $
8,335     

20,454    $
37,033     
92,190     

46,816 
8,335 

20,454 
37,033 
92,190

 
 
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
      
      
      
  
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
      
      
      
      
  
   
   
      
      
      
      
  
   
   
 
December 31, 2019
Financial instruments recorded as assets:

Mortgage loans
Policyholder loans
Short-term investments

Financial instruments recorded as liabilities:

Future policy benefits, excluding term life reserves
Long/short-term debt
Policyholder account balances

Carrying
Value

Level 1

Level 2

Level 3

Total

Estimated Fair Value

  $

  $

51,835    $
6,040     
29,757     

21,290    $
20,600     
87,517     

—    $
—     
29,757     

—    $
—     
—     

—    $
—     
—     

—    $
—     
—     

47,567    $
7,926     
—     

19,070    $
23,060     
89,896     

47,567 
7,926 
29,757 

19,070 
23,060 
89,896

The following methods and assumptions were used to estimate the fair value of these financial assets and liabilities.

Mortgage Loans—Fair value was based on the discounted value of future cash flows for all first mortgage loans adjusted for specific loan risk. The
discount  rate  was  based  on  the  rate  that  would  be  offered  for  similar  loans  at  the  reporting  date.  Fair  value  excludes  $2,675  and  $3,193  of  second  and
mezzanine mortgages carried at cost which fair value is not measurable at December 31, 2020 and 2019, respectively.

Policyholder Loans—Fair value of policyholder loans are estimated using discounted cash flows using risk-free interest rates with no adjustment

for borrower credit risk as these loans are fully collateralized by the cash value of the underlying insurance policy.

Future Policy Benefits and Policyholder Account Balances—For  deposit  liabilities  with  interest  rate  guarantees  greater  than  one  year  or  with
defined maturities, the fair value was estimated by calculating an average present value of expected cash flows over a broad range of interest rate scenarios
using the current market risk-free interest rates adjusted for spreads required for publicly traded bonds issued by comparably rated insurers. For deposit
liabilities with interest rate guarantees of less than one year, the fair value was based on the amount payable on demand at the reporting date.

Long and Short-Term Debt—Fair value was calculated using the discounted value of future cash flows method. The discount rate was based on
the rate that is commensurable to the level of risk. The carrying amounts reported on the Consolidated Balance Sheets has been divided into short and long-
term based upon expected maturity dates.

Note 12—Long and Short-Term Debt

The  Company  originally  entered  into  a  financing  arrangement  with  an  external  party  in  January  2018,  from  which  the  Company  receives  an
advanced commission-based payment for certain Insurance Segment term policies sold through the Agency Segment, in exchange for a level commission
that is paid by the Company over the period the policy remains in-force. The Company’s arrangement with the external party allows us to finance up to
$30  million  of  commission.  At  December  31,  2020  and  December  31,  2019,  we  had  a  net  advance  of  $27,533  and  $19,089,  respectively,  under  this
arrangement. At December 31, 2020, the Company expects to pay back the aggregate amounts as presented in the following table.

Due in one year or less
Due after one year through two years
Due after two years through three years
Due after three years through four years
Due after four years through five years
Due after five years
Less discount
Total long/short-term debt

72

  $

  $

5,545 
3,852 
3,541 
3,318 
3,147 
24,597 
(13,522)
30,478

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
      
      
      
      
  
   
   
   
      
      
      
      
  
   
   
 
 
 
   
   
   
   
   
   
 
 
Note 13—Accumulated Other Comprehensive Income (Loss)

Changes in Accumulated Other Comprehensive (Loss) Income, net of taxes are as follows:

Balance at January 1, 2020
Other comprehensive income (loss)
Income tax benefit (expense)

Other comprehensive income (loss), net of tax

Balance at December 31, 2020

Balance at January 1, 2019
Other comprehensive income (loss)
Income tax benefit (expense)

Other comprehensive income (loss), net of tax

Balance at December 31, 2019

Net
Unrealized
Gains
(Losses) on
Investments
with OTTI
Losses

Net
Unrealized
(Losses)
Gains on
Other
Investments

362    $
—     
—     
—     
362    $

8,395    $
9,933     
(2,089)    
7,844     
16,239   $

Net
Unrealized
Gains
(Losses) on
Investments
with OTTI
Losses

Net
Unrealized
(Losses)
Gains on
Other
Investments

362    $
—     
—     
—     
362    $

(2,730)   $
14,080     
(2,955)    
11,125     
8,395   $

  $

  $

  $

  $

Total

8,757 
9,933 
(2,089)
7,844 
16,601

Total

(2,368)
14,080 
(2,955)
11,125 
8,757

Note 14—Business Segments

The Company’s current operations were organized into three reportable segments: Insurance, Agency, and Corporate.

The Insurance Segment is composed of three broad lines consisting of Direct Life, Closed Block, and Assumed Life and Annuities. Direct Life and
the  Closed  Block  are  distinct  operations;  the  assumed  business  and  the  small  amount  of  structured  settlements  are  all  blocks  in  run-off  from  a  prior
management arrangement.

The Agency Segment includes the insurance distribution operations of the Company and includes commission revenue from the sale of Fidelity Life

products.

The Corporate Segment includes certain expenses that are corporate expenses or that will benefit the overall organization and are not allocated to a

segment.

All intercompany accounts and transactions have been eliminated in consolidation, including any profit or loss from the sale of Insurance Segment

products through the Agency Segment.

73

 
 
 
   
   
 
   
   
   
 
 
 
 
   
   
 
   
   
   
 
 
The segment results are as follows:

Year Ended December 31, 2020
Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other-than-temporary impairments
Earned commissions from external customers
Intersegment earned commissions
Other income

Total revenues

Life, annuity, and health claim benefits and interest credited to
policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income before income tax

Year Ended December 31, 2019
Net insurance premiums
Net investment income
Net realized investment (losses) gains
Other-than-temporary impairments
Earned commissions from external customers
Intersegment earned commissions
Other income

Total revenues

Life, annuity, and health claim benefits and interest credited to
policyholder account balances
Operating costs and expenses
Amortization of deferred policy acquisition costs

Total benefits and expenses

(Loss) income before income tax

December 31, 2020
Investments and cash
Commissions and agent balances
Deferred policy acquisition costs
Intangible assets
Reinsurance recoverables
Deferred income tax (liabilities) assets, net
Other

Total assets

December 31, 2019
Investments and cash
Commissions and agent balances
Deferred policy acquisition costs
Intangible assets
Reinsurance recoverables
Deferred income tax (liabilities) assets, net
Other

Total assets

Insurance

Agency

Corporate

  Eliminations  

108,042    $
13,925     
(1,370)    
(68)    
—     
—     
209     
120,738     

80,810     
31,608     
16,667     
129,085     
(8,347)   $

—    $
—     
—     
—     
21,811     
21,613     
4,958     
48,382     

—     
49,248     
—     
49,248     
(866)   $

—    $
409     
128     
—     
—     
—     
—     
537     

—     
11,359     
—     
11,359     
(10,822)   $

—    $
(213)    
—     
—     
—     
(21,613)    
—     
(21,826)    

—     
(11,852)    
(2,706)    
(14,558)    
(7,268)   $

Insurance

Agency

Corporate

  Eliminations  

94,370    $
15,278     
645     
(41)    
—     
—     
254     
110,506     

65,050     
28,358     
18,253     
111,661     
(1,155)   $

—    $
—     
—     
—     
17,688     
21,671     
6,262     
45,621     

—     
52,710     
—     
52,710     
(7,089)   $

—    $
1,166     
46     
—     
—     
—     
—     
1,212     

—     
9,197     
—     
9,197     
(7,985)   $

—    $
(368)    
—     
—     
—     
(21,671)    
—     
(22,039)    

—     
(13,229)    
(4,843)    
(18,072)    
(3,967)   $

  $

  $

  $

  $

Total

Consolidated  
108,042 
14,121 
(1,242)
(68)
21,811 
— 
5,167 
147,831 

80,810 
80,363 
13,961 
175,134 
(27,303)

Total

Consolidated  
94,370 
16,076 
691 
(41)
17,688 
— 
6,516 
135,300 

65,050 
77,036 
13,410 
155,496 
(20,196)

Insurance

Agency

Corporate

Total

436,757    $
(12,231)  
87,212   
—   
158,015   
(7,351)  
23,845   
686,247    $

3,469    $
31,651   
—   
1,635   
—   
—   
2,909   
39,664    $

20,829    $
106   
—   
—   
—   
18,277   
3,641   
42,853    $

461,055 
19,526 
87,212 
1,635 
158,015 
10,926 
30,395 
768,764

Insurance

Agency

Corporate

Total

412,329    $
(13,775)  
85,776   
—   
132,870   
(8,235)  
31,029   
639,994    $

1,170    $
25,045   
—   
1,635   
—   
—   
3,393   
31,243    $

32,231    $
—   
—   
—   
—   
17,675   
639   
50,545    $

445,730 
11,270 
85,776 
1,635 
132,870 
9,440 
35,061 
721,782

  $

  $

  $

  $

The Company’s investment in equity method investees and the related equity income is attributable to the Corporate Segment.

74

 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All the Company’s significant revenues and long-lived assets are located in the United States, which is the Company’s country of domicile.

Note 15 – Quarterly Financial Information

As a smaller reporting company, as defined by Rule 12b-2 of the Securities Exchange Act of 1934, as amended, and Item 10(f)(1) of Regulation S-
K, the Company has elected to comply with certain scaled disclosure reporting obligations, and therefore is not required to provide the information required
by Item 503(c) of Regulation S-K.

Note 16—Subsequent Events

           Management has evaluated subsequent events up to and including March 31, 2021, the date these Consolidated Financial Statements were issued
and determined there were no reportable subsequent events.

75

 
 
Vericity, Inc.
Schedule I
Summary of Investments Other Than Investments in Related Parties
As of December 31, 2020
(dollars in thousands)

Type of Investment
Fixed maturities

U.S. government and agencies
U.S. agency mortgage-backed
State and political subdivisions
Corporate and miscellaneous
Foreign government
Residential mortgage-backed
Commercial mortgage-backed
Asset-backed

Total fixed maturities

Equity securities
Mortgage loans
Policyholder loans
Other invested assets

Total investments

Cost

Value

Balance Sheet

  $

  $

11,386    $
21,015   
57,646   
143,242   
131   
6,060   
18,567   
70,216   
328,263   
6,530   
50,427   
6,414   
273   
391,907    $

14,272    $
22,476   
61,429   
169,053   
176   
6,421   
20,017   
70,007   
363,851   
3,848   
50,427   
6,414   
273   
424,813    $

14,272 
22,476 
61,429 
169,053 
176 
6,421 
20,017 
70,007 
363,851 
3,848 
50,427 
6,414 
273 
424,813

76

 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.
Schedule II
Condensed Financial Information of Registrant (Parent Company) Statement of Operations
As of and for the Years Ended December 31, 2020 and 2019
(dollars in thousands)

For the Years Ended December 31,
Revenues
Net investment income and realized gains

Total revenues

Expenses
Operating costs and expenses

Total expenses

Income (loss) before income taxes

Income tax (benefit) expense
Net income (loss) before equity in net loss of subsidiary
Equity in net (loss) of subsidiary
Net (loss) income

Other comprehensive income (loss)
Equity in other comprehensive income of subsidiary

Total comprehensive (loss) income

2020

2019

  $

  $

385    $
385   

11,343   
11,343   
(10,958)  
(762)  
(10,196)  
(14,832)  
(25,028)  
15   
7,829   
(17,184)   $

872 
872 

4,029 
4,029 
(3,157)
(181)
(2,976)
(16,348)
(19,324)
15 
11,110 
(8,199)

See notes to consolidated financial statements.

77

 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
   
   
   
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Financial Position
(dollars in thousands)

As of December 31,
Assets
Investment in subsidiaries
Fixed maturities – available-for-sale – at fair value (amortized cost; $4,863 and $0)
Other invested assets
Short-term investments
Cash, cash equivalents and restricted cash
Accrued investment income
Inter-company receivables
Current income tax receivable
Other assets

Total assets

Liabilities and Shareholders' Equity
Liabilities
Other liabilities

Total liabilities
Shareholders' Equity
Common stock, $.001 par value, 30,000,000 shares authorized, 14,875,000 shares, issued and
outstanding
Additional paid-in capital
Retained earnings
Other comprehensive (loss) income

Total shareholders' equity

Total liabilities and shareholders' equity

2020

2019

  $

  $

168,549    $
4,863   
135   
—   
15,750   
1   
6,067   
943   
862   
197,170   

1,937   
1,937   

15   
39,840   
138,777   
16,601   
195,233   
197,170    $

175,522 
— 
— 
29,757 
2,320 
12 
4,718 
181 
— 
212,510 

93 
93 

15 
39,840 
163,805 
8,757 
212,417 
212,510 

See notes to consolidated financial statements.

78

 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
Vericity, Inc.
Schedule II (Continued)
Condensed Financial Information of Registrant Statement of Cash Flows
(dollars in thousands)

For the Years Ended December 31,
Cash flows from operating activities
Net (loss) income

Adjustments to reconcile net income to net cash provided (used) by operations:
Equity in earnings of subsidiaries
Net realized investment (losses) gains
Accretion of bond discount

Change in:

Due to subsidiaries
Accrued investment income
Other liabilities
Other assets
Income tax

Net cash used by operating activities

Cash flows from investing activities
Purchases of short-term investments
Purchases of fixed maturities
Purchases of other invested assets
Sales of short-term investments

Net cash flows provided (used) by investing activities

Cash flows from financing activities
Proceeds from issuance of common stock in initial public offering, net of underwriting commission and
offering costs
Return of capital

Net cash flows provided by financing activities

Net increase (decrease) in cash and cash equivalents
Cash, cash equivalents and restricted cash - beginning of period
Cash, cash equivalents and restricted cash - end of period

  $

See notes to consolidated financial statements.

79

2020

2019

  $

(25,028)   $

(19,324)

14,832   
(128)  
(58)  

(1,349)  
11   
1,843   
(862)  
(762)  
(11,501)  

—   
(4,734)  
(135)  
29,800   
24,931   

—   
—   
—   
13,430   
2,320   
15,750    $

16,348 
— 
(441)

(14,822)
(12)
93 
— 
(181)
(18,339)

(29,300)
— 
— 
— 
(29,300)

142,928 
(92,969)
49,959 
2,320 
— 
2,320 

 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
   
   
   
 
 
 
Vericity, Inc.
Schedule III
Supplementary Insurance Information
As of and for the Years Ended December 31, 2020 and 2019
(dollars in thousands)

Segment
2020

Insurance
Agency
Corporate
Eliminations
Total

2019

Insurance
Agency
Corporate
Eliminations
Total

Deferred
Policy
Acquisition
Costs

Future
Policy
Benefits
Losses and
Expenses

Other
Policy
Claims and
Benefits
Payable

Net
Insurance
Premiums

Net
Investment
Income

Benefits,
Claims,
Losses and
Settlement
Expenses

Amortization
of DAC

Other
Operating
Expenses

  $

  $

  $

87,212    $
—     
—     
—     
87,212    $

381,563    $
—     
—     
—     
381,563    $

134,940    $
—     
—     
—     
134,940    $

108,042    $
—     
—     
—     
108,042    $

85,776    $
—     
—     
—     

335,766    $
—     
—     
—     

124,033    $
—     
—     
—     

94,370    $
—     
—     
—     

13,925    $
—     
409     
(213)    
14,121    $

15,278    $
—     
1,166     
(368)    

80,810    $
—     
—     
—     
80,810    $

65,050    $
—     
—     
—     

  $

85,776    $

335,766    $

124,033    $

94,370    $

16,076    $

65,050    $

16,667    $
—     
—     
(2,706)    
13,961    $

18,253    $
—     
—     
(4,843)    

13,410    $

31,608 
49,248 
11,359 
(11,852)
80,363 

28,358 
52,710 
9,197 
(13,229)

77,036

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
      
      
      
  
   
   
   
   
      
      
      
      
      
      
      
  
   
   
   
 
 
Vericity, Inc.
Schedule IV
Reinsurance
As of and for the Years Ended December 31, 2020 and 2019
(dollars in thousands)

2020

Life insurance face amount in-force (millions)
Premiums

Life insurance
Accident and health
Total premiums

2019

Life insurance face amount in-force (millions)
Premiums

Life insurance
Accident and health
Total premiums

Gross
Amount

Ceded to
Other
Companies

Assumed
From
Other
Companies

Net
Amount

Percentage
of Amount
Assumed
to Net

  $

  $

  $

  $

  $

  $

32,343    $

32,094    $

2,928    $

3,177   

92.2%  

145,597    $
696     
146,293    $

73,855    $
175     
74,030    $

35,779    $
—     
35,779    $

107,521   
521   
108,042   

33.3%  
0.0%
33.1%  

29,943    $

30,986    $

2,388    $

1,345   

177.5%  

154,547    $
793     
155,340    $

86,311    $
195     
86,506    $

25,536    $
—     
25,536    $

93,772   
598   
94,370   

27.2%  
0.0%
27.1%

81

 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
 
 
   
      
      
      
      
 
 
   
 
   
      
      
      
      
 
 
   
      
      
      
      
 
 
   
 
 
 
Vericity, Inc.
Schedule V
Valuation and Qualifying Accounts
For the Years Ended December 31, 2020 and 2019
(dollars in thousands)

2020

Allowance for losses on commercial mortgage loans
Allowance for uncollectible receivables
Valuation allowance on deferred tax assets

Total
2019

Allowance for losses on commercial mortgage loans
Allowance for uncollectible receivables
Valuation allowance on deferred tax assets

Total

Additions

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Other

Deductions

Balance at
End of
Period

  $

  $

  $

  $

53    $
545     
15,656     
16,254    $

236    $
562     
11,484     
12,282    $

—    $
335     
1,009     
1,344    $

—    $
—     
4,172     
4,172    $

88    $
—     
—     
88    $

—    $
—     
—     
—    $

—    $
—     
—     
—    $

183    $
17     
—     
200    $

141 
880 
16,665 
17,686 

53 
545 
15,656 
16,254

82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
      
      
      
      
  
   
   
   
      
      
      
      
  
   
   
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures.

We maintain disclosure controls and procedures as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Under the supervision and
with  the  participation  of  our  management,  including  our  principal  executive  officer  and  principal  financial  officer,  we  conducted  an  evaluation  of  the
effectiveness  of  our  disclosure  controls  and  procedures  as  of  the  end  of  the  period  covered  by  this  report.  Based  upon  this  evaluation,  the  principal
executive officer and the principal financial officer concluded that our disclosure controls and procedures are effective in providing reasonable assurance
that  material  information  required  to  be  disclosed  in  our  reports  filed  with  or  submitted  to  the  SEC  under  the  Securities  Exchange  Act  is  recorded,
processed,  summarized  and  reported  within  the  time  periods  specified  by  the  Securities  Exchange  Act  and  made  known  to  management,  including  the
principal executive officer and the principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Internal Control Over Financial Reporting

This annual report does not include a report of management’s assessment regarding internal control over financial reporting or any attestation report

of the company’s registered public accounting firm due to a transition period established by rules of the SEC for newly public companies.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(d) or 15d-15(d) of the Exchange Act)

during the fourth quarter of 2020 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information.

Not applicable

83

 
 
Item 10. Directors, Executive Officers and Corporate Governance.

The table below provides information of our directors and executive officers as of March 30, 2021.

PART III

Name

Eric Rahe
Neil Ashe
Calvin Dong
Richard A. Hemmings
Scott Perry
James W. Schacht
James E. Hohmann
John Buchanan
Chris Campbell
David  R. Drollette
James C. Harkensee
Chris S. Kim
Laura R. Zimmerman

Directors

Age
52
53
33
74
58
78
65
50
50
38
62
49
62

Position

  Director and Chairman
  Director
  Director
  Director
  Director
  Director
  Chief Executive Officer, President and Director
  Executive Vice President, General Counsel and Corporate Secretary
  Executive Vice President of Vericity, President and Chief Operating Officer of Efinancial
  Executive Vice President, Chief Data Officer & Chief Technology Officer
  Executive Vice President of Vericity, President and Chief Operating Officer of Fidelity Life
  Executive Vice President, Chief Financial Officer and Treasurer
  Executive Vice President and Chief Marketing Officer

Our directors were initially chosen based upon their individual skills, experiences and qualifications which collectively provide a balanced level of
expertise to the Company. Additionally, we believe that each of our directors possess high professional and personal ethics and values, which are attributes
that are important characteristics to the Company.

Eric Rahe has served as Vericity’s Chairman since August 7, 2019.  Mr. Rahe has served as a Managing Director of J.C. Flowers & Co. LLC since
2014, a leading private investment firm dedicated to investing globally in the financial services industry and serves as a member of the firm’s Management
Committee. From 2008 to 2014, Mr. Rahe was a Managing Director at Clayton, Dubilier & Rice where he established and led the firm’s financial services
practice. Previously, he was a senior investment professional at the hedge fund SAB Capital, and before that a Partner at Capital Z Partners, the financial
services focused private equity firm. Mr. Rahe began his career at Donaldson, Lufkin & Jenrette. Mr. Rahe serves on the Boards of Directors of ELMC
Group, LLC.

He received an A.B. in Economics from Harvard College, where he graduated magna cum laude, and an M.B.A. from Harvard Business School.

Mr. Rahe was selected to serve on our board of directors because of his experience in the insurance and financial services industries. Mr. Rahe has

been investing in the insurance industry for over 25 years and has served on the board of directors of a number of insurance companies.

Richard A. Hemmings has served as a director of Vericity since 2013 and served as the Chairman of the board of directors of Members Mutual from
its  formation  in  2007  until  its  conversion  in  2019.  From  2007  until  2014,  Mr.  Hemmings  also  served  as  the  President  and  Chief  Executive  Officer  of
Members  Mutual.  Mr.  Hemmings  also  served  as  the  Chairman  of  the  board  of  directors  and  Chief  Executive  Officer  (and  prior  to  2012,  President)  of
Fidelity Life, positions held by him from 2005 to 2014. Mr. Hemmings became a director of Fidelity Life in 2002. Prior to joining Fidelity Life in 2005,
Mr. Hemmings was a partner in the Chicago law firm of Lord, Bissell & Brook LLP and was associated with the firm for 25 years.

Mr. Hemmings was selected to serve on our board of directors because of his experience in the life insurance industry; his knowledge of the legal

and regulatory matters affecting our operations; and his executive experience with Members Mutual and Fidelity Life.

James E. Hohmann has served as a director, Chief Executive Officer and President of Vericity since September 2014 and served as a director and
Chief Executive Officer of Vericity from September 2014 until its conversion in 2019. For approximately two years prior thereto, Mr. Hohmann worked as
a private consultant in the life insurance industry, including providing consulting services

84

 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
for Members Mutual. From April 2009 until June 2012, Mr. Hohmann served as a director, President, and Chief Executive Officer of FBL Financial Group,
an  individual  life  insurance  and  annuity  products  company.  From  January  2007  until  January  2009,  Mr.  Hohmann  was  an  executive  officer  of  Allstate
Corporation  with  accountabilities  as  President  and  Chief  Executive  Officer  of  Allstate  Financial.  From  December  2004  until  December  2006,
Mr. Hohmann was President and Chief Operating Officer of Conseco, Inc. Earlier, he served as President and Chief Executive Officer of a newly formed
XL Life and Annuity business at XL Capital, was Chief Actuary and then President of the Financial Institutions business of Zurich (Kemper), and worked
for nearly 13 years as a management consultant, first for KPMG Peat Marwick, followed by Tillinghast/Towers Perrin (now Willis Towers Watson) where
he was Managing Principal of the Chicago Life Practice.

Mr. Hohmann also currently serves on the Board of Directors of American Council of Life Insurers, the Board of Directors of Bankers Trust (non-
public)  and  is  Chairman  of  MIB  Group  Inc.,  a  life  insurance  industry  membership  organization.  He  also  served  as  a  former  director  of  the  Board  of
Governors  for  the  Property  Casualty  Insurance  Association  of  America.  Mr.  Hohmann  is  a  Fellow  of  the  Society  of  Actuaries  and  a  Member  of  the
American Academy of Actuaries.

Mr. Hohmann was selected to serve on our board of directors because of his executive leadership experience, his expertise in insurance and financial

services, and his actuarial background.

James W. Schacht has  served  as  a  director  of  Vericity  since  2013  and  as  the  President  of  The  Schacht  Group,  Inc.,  which  advises  national  and
international  clients  with  respect  to  insurance  and  regulatory  matters,  since  its  founding  in  2008.  Prior  thereto,  Mr.  Schacht  was  for  thirteen  years  a
Managing Director at two international consulting firms. Mr. Schacht has over 45 years of broad-based experience in the insurance industry and all areas of
insurance regulation. Mr. Schacht has served as an expert consultant and witness on a variety of insurance, reinsurance, and regulatory issues in litigation,
and advises clients on new insurance products, organizing insurance companies, financial and reporting requirements, and securing regulatory approval for
a variety of transactions. Mr. Schacht served as the Director of the Illinois Department of Insurance on three occasions. Mr. Schacht serves on the board of
directors of Spinnaker Insurance Company, a property and casualty insurer. Mr. Schacht has served on the board of directors of Members Mutual from 2007
through its conversion in 2019.

Mr.  Schacht  was  selected  to  serve  on  our  board  of  directors  because  of  his  experience  in  the  insurance  industry  and  his  knowledge  of  legal  and

regulatory matters affecting our operations.

Calvin Dong has  served  as  a  director  of  Vericity  since  August  7,  2019.    He  is  a  Vice  President  at  J.C.  Flowers  &  Co.  LLC,  where  he  has  been
employed since 2013. Prior to joining J.C. Flowers & Co. LLC, Mr. Dong was a member of the Financial Institutions Group at Barclays Investment Bank
in New York for three years, focusing on mergers and acquisitions and capital raising transactions in the insurance sector.

Mr. Dong received a B.S. (Honors) in Finance and Accounting with High Distinction from the Kelley School of Business, Indiana University.

Mr. Dong was selected to serve on our board of directors because of his experience in the insurance and financial services industries. Mr. Dong has

over 8 years of experience as an investor and banker to the life insurance industry.

Scott Perry has served as a director of Vericity since August 7, 2019.  He joined AmeriLife Group Holdings as Chief Executive Officer in December
2016. AmeriLife is a distributor of annuity, life, and health insurance products and is a portfolio company of a fund advised by Thomas H. Lee Partners,
L.P.  He was previously the Chief Business Officer of CNO Financial Group, Inc., (formerly, Conseco, Inc.), where he oversaw the operations of Bankers
Life, Colonial Penn and Washington National, from 2009 until 2016. Prior to that, Mr. Perry served as the President of Bankers Life from 2002 until 2009.
Before joining Bankers Life, Mr. Perry worked for 12 years in sales, marketing, and management roles at Golden Rule, Anthem Blue Cross Blue Shield
and Premera Blue Cross. Earlier in his career, he advised healthcare payers and providers on strategies to improve operational and financial performance
with the Deloitte & Touche Integrated Health Care Group.

Mr. Perry has served on the boards of LL Global (LIMRA) and the American College. He also served as a board member and Chair of the Greater

Illinois chapter of the Alzheimer’s Association.

Mr.  Perry  was  selected  to  serve  on  our  board  of  directors  because  of  his  experience  in  the  insurance  industry.  Mr.  Perry  has  over  28  years  of
experience in the life insurance industry. As Chief Executive Officer of AmeriLife and former President of Bankers Life, Chief Business Officer of CNO,
he brings particular expertise in the distribution of a wide variety of life and health products across various distribution channels.

85

 
 
 
Neil Ashe has served as a director of Vericity since August 7, 2019. He is the Chief Executive officer of Acuity Brands which is a global technology
manufacturer, driving an innovative and comprehensive portfolio of lighting products, controls, software, and services.  Mr. Ashe also serves as the Chief
Executive officer of Faster Horses LLC, which invests in, operates and advises companies that are embracing the power of digital to grow and change their
businesses.  Mr.  Ashe  has  served  in  this  position  since  2017.  From  2012  to  2017,  Mr.  Ashe  was  the  President  and  Chief  Executive  Officer  of  Global
eCommerce and Technology for Wal-Mart Stores, Inc. Mr. Ashe was with CNET Networks (NASDAQ: CNET) from 2002 to 2008, having been appointed
as Chief Executive Officer in 2006, and, subsequently, the President of CBS Interactive from 2008 until 2011, following the sale of CNET to CBS. He has
served  on  the  boards  of  directors  of  numerous  companies,  including  CNET  and  AMC  Networks  (NASDAQ:  AMCX),  and  was  a  member  of  the
Georgetown University Board of Regents.

Mr. Ashe has an M.B.A. from the Harvard Business School and a B.S. in Business Administration from Georgetown University.

Mr.  Ashe  was  selected  to  serve  on  our  board  of  directors  because  of  his  experience  helping  companies  use  and  adopt  technology  to  grow  their
businesses.  Through  his  experience  running  several  leading  internet  businesses,  Mr.  Ashe  brings  a  breadth  of  experience  that  will  be  germane  to  the
Company’s internet agency, Efinancial.

Executive Officers

Set forth below is biographical information for our executive officers (except for Mr. Hohmann, whose biographical information is set forth above):

James C. Harkensee has served as Executive Vice President of Vericity since its conversion in 2019 and as President and Chief Operating Officer of
Fidelity Life since November 2012. From July 1, 2013 to August 4, 2014, Mr. Harkensee served as Interim Chief Financial Officer of Members Mutual.
Prior to that, Mr. Harkensee served in various capacities at Fidelity Life, including most recently as Vice President of Product and Corporate Development
and prior to that as President of America Direct Insurance Agency, Inc., a subsidiary of Fidelity Life, which he joined in 2005. He was formerly President
of Zurich Direct, a direct marketing insurance agency. Mr. Harkensee began his career at Bankers Life & Casualty in 1980, later joining Zurich Life, where
he was promoted to Chief Actuary. Mr. Harkensee also serves as Executive Vice President of Vericity. He is a Fellow of the Society of Actuaries.

Chris S. Kim has served as Chief Financial Officer of Vericity since August 2014 and served as Chief Financial Officer of Members Mutual from
August 2014 until its conversion in 2019. He has served as Executive Vice President of Vericity since its conversion in 2019. Prior thereto, Mr. Kim served
as Chief Accounting Officer of Members Mutual since June 2013. Mr. Kim has over twenty years of experience in public accounting and controllership
with a focus on property and casualty and life insurers. He has extensive experience in advising public companies on accounting and financial reporting
matters related to capital raising activities and advising clients on complex accounting matters. Mr. Kim also serves as Executive Vice President of Vericity.
Prior to joining Members Mutual, he was employed by PricewaterhouseCoopers LLC for a total of seventeen years within the audit and transaction services
practice in Kansas City, Chicago, and New York, from 1995-2002 and again from 2004-2013. From 2002-2004, Mr. Kim held the position of Assistant
Controller with Employers Reinsurance Corporation, a subsidiary of GE Capital.

John Buchanan has served as Executive Vice President, General Counsel and Corporate Secretary of Vericity since February, 2016. Mr. Buchanan
served as Executive Vice President, General Counsel and Corporate Secretary of Members Mutual from February 2016 until its conversion in 2019. Prior
thereto, from 1995 to February 2016, Mr. Buchanan served in various legal roles during a twenty-year career at Allstate Insurance Company most recently
as Chief Counsel supporting Allstate’s agency operations from July 2014 to February 2016, and prior to that as Corporate Counsel supporting direct sales
from  July  2009  until  July  2014.  Among  other  positions  at  Allstate,  Mr.  Buchanan  led  several  legal  teams  within  Allstate’s  P&C  and  life  insurance
operations, including acting as lead counsel for Allstate Life of New York. He also served as lead counsel to Allstate’s Chief Marketing Officer and Lead
Counsel to Allstate’s Eastern Region President. Mr. Buchanan served as Secretary on NJ Life and Health Guaranty Fund boards. Mr. Buchanan began his
career as a trial attorney with dozens of jury and bench trials on insurance matters.

Chris Campbell has served as Executive Vice President of Vericity since its conversion in 2019 and as President and Chief Operating Officer of
Efinancial since July 2017. Mr. Campbell has over 25 years of experience in the insurance industry. Prior to joining Efinancial, he served in various roles at
CNO  Financial  from  2010  to  2017,  most  recently  as  SVP  Marketing  and  Communications  from  2013  to  2017,  where  he  led  initiatives  that  improved
productivity and increased ROI, including the company’s transformation from print to digital marketing. He also previously served as Director of Strategy
and Business Development at Allstate Financial. Mr. Campbell also serves as Executive Vice President of Vericity. He began his career in management
consulting, where he developed competitive and growth strategies for Fortune 1000 firms.

David  R.  Drollette  has  served  as  Executive  Vice  President  and  Chief  Data  Officer  &  Chief  Technology  Officer  since  September  1,  2020.  Prior

thereto, Mr. Drollette served as Vice President Product Analytics at athenahealth, Inc. from September 2018 through

86

 
August 2020, where he led the product analytics team and set the research & development strategy for the data and artificial intelligence engineering teams
across multiple geographies. Prior thereto, Mr. Drollette served in various leadership roles at Wayfair, Inc. from January 2006 through August 2018, where
he led a 180+ person team of analysts, data scientists, and software engineers. He holds a bachelor’s degree in Mathematics/Physics from Ithaca College in
New York where he graduated Cum Laude.

Laura  R.  Zimmerman  has  served  as  Executive  Vice  President  and  Chief  Marketing  Officer  of  Vericity  since  February  2016.  Ms.  Zimmerman
served  as  Executive  Vice  President  and  Chief  Marketing  Officer  of  Members  Mutual  from  February  2016  until  its  conversion  in  2019.  Prior  thereto,
Ms. Zimmerman served as Vice President, Chief Marketing Officer, Group Worksite, at The Guardian Life Insurance Company of America from July 2014
to  February  2016,  where  she  led  marketing  and  enrollment  services  for  the  employee  benefits  division.  Prior  thereto,  Ms.  Zimmerman  served  as  the
Managing  Director  at  Bridgestar  Solutions,  LLC  from  July  2013  to  June  2014.  Prior  thereto,  Ms.  Zimmerman  served  as  Senior  Vice  President  for  Aon
Hewitt  from  November  2011  to  June  2012,  where  she  led  marketing  and  advertising  strategy.  Before  joining  Aon  Hewitt,  Ms.  Zimmerman  served  as
Managing  Director,  Head  of  Marketing  and  Product  at  Legg  Mason  Global  Asset  Management  from  June  2010  to  June  2011.  Prior  thereto,
Ms.  Zimmerman  served  in  various  positions  during  a  thirteen-year  career  at  Allstate  Insurance  Company.  Among  other  positions  at  Allstate,
Ms. Zimmerman served as Chief Strategy Officer for Allstate’s financial services division.

Corporate Governance

Overview of Our Board Structure

As part of the conversion of Members Mutual in connection with our IPO, Apex Holdco purchased approximately 76.5% of the shares sold in the
IPO  pursuant  to  a  standby  stock  purchase  agreement  under  which  Apex  Holdco  acted  as  the  standby  purchaser  for  the  IPO.  As  such,  we  qualify  as  a
“controlled company” within the meaning of the corporate governance rules of Nasdaq. “Controlled companies” under those rules are companies of which
more than 50% of the voting power is held by an individual, a group or another company.

As we are a “controlled company” we have availed ourselves of the “controlled company” exception under the Nasdaq rules and will not be subject
to  the  Nasdaq  listing  requirements  that  would  otherwise  require  us  to  have  a  board  of  directors  comprised  of  a  majority  of  independent  directors,  a
compensation committee composed solely of independent directors or a nominating committee composed solely of independent directors.

The standby purchase agreement and/or our bylaws contain provisions regarding our corporate governance and board structure and chief executive officer,
including:

•

•

•

•

  the  board  of  directors  shall  consist  of  designees  appointed  by  the  standby  purchaser  (the  “standby  purchaser  designees”)  and  designees
appointed by Vericity (the “company designees”). The number of company designees shall not exceed six or at any time be less than two, and
the number of standby purchaser designees at any given time shall be one more than the number of company designees, but in no event less
than three, provided that the standby purchaser may designate the minimum additional number of designees as necessary to comply with SEC
and  Nasdaq  Stock  Market  rules  relating  to  the  number  of  independent  directors  serving  on  the  board  of  directors  or  any  committee  of  the
board.  Messrs. Rahe, Dong, Perry and Ashe serve as the standby purchaser designees, and Messrs. Hemmings, Hohmann and Schacht serve as
the company designees;

  the compensation payable to the company designees may not be decreased without the consent of a majority of the company designees, and

may not be increased without the consent of a majority of the standby purchaser designees;

  in the event of any vacancy in the office of any standby purchaser designee or company designee, a majority of the remaining designees, as
applicable, will have the right to designate a replacement to fill the vacancy, provided that in the case of a vacancy of a company designee, the
standby purchaser may elect to reduce the size of the board of directors by two so long as one of the standby purchaser designees resigns, and
provided further that in the event that there are no remaining company designees to designate a replacement, the advisory board shall have the
right to designate a replacement company designee;

  at  any  election  of  directors  of  Vericity,  a  majority  of  the  standby  purchaser  designees  will  have  the  right  to  nominate  the  successors  of  the
standby  purchaser  designees,  and  a  majority  of  the  company  designees  will  have  the  right  to  nominate  the  successors  of  the  company
designees, provided that in the event that there are no remaining company designees to designate successors, the advisory board shall have the
right to designate successor company designees;

•

  any transaction between the standby purchaser or any of its affiliates, on the one hand, and Vericity or any of its subsidiaries, on the other hand,

shall be subject to approval by the company designees, other than ordinary course transactions on arm’s length terms; and

87

 
 
 
 
 
 
 
 
 
 
 
 
•

  Mr.  Hohmann  shall  serve  as  Chief  Executive  Officer  of  the  Company  for  three  years  after  the  closing  of  the  offering,  subject  to  his  earlier

death, retirement, resignation or removal for cause as defined in the standby purchase agreement.

Director Independence

We  have  undertaken  a  review  of  the  composition  of  our  board  of  directors  and  considered  whether  any  director  has  a  relationship  that  could
compromise that director independent judgment in carrying out his responsibilities and all other facts and circumstances that the board of directors deemed
relevant  in  determining  their  independence.  We  have  affirmatively  determined  that  each  of  our  directors,  with  the  exception  of  Mr.  Hemmings,  Mr.
Hohmann and Mr. Rahe, is an independent director under the Nasdaq Marketplace Rules.

Committees of the Board of Directors

We have the following committees of our board of directors in place: the audit committee; the compensation committee; and the nominating and
governance committee. Each of these committees operates under a committee charter to be approved by our board of directors and available on our website
at www.vericity.com. The composition, duties and responsibilities of our committees are as set forth below:

Audit Committee

The audit committee is responsible for the oversight of the integrity of our consolidated financial statements, our systems of internal control over
financial  reporting,  our  risk  management,  the  qualifications,  independence  and  performance  of  our  independent  registered  public  accounting  firm,  the
performance of our internal auditor and our compliance with applicable legal and regulatory requirements. The audit committee has the sole authority and
responsibility to select, determine the compensation for, evaluate and, when appropriate, replace our independent registered public accounting firm. All
audit and non-audit services, other than de minimis non-audit services, to be provided to us by our independent registered public accounting firm must be
approved in advance by our audit committee. The audit committee also approves related-party transactions.

Our audit committee is composed of Mr. Perry (chair), Mr. Schacht, and Mr. Dong. Our board of directors has determined that each of the members
of the audit committee meets the definition of “independent director” for purposes of serving on the audit committee under Exchange Act Rule 10A-3 and
the Nasdaq Marketplace Rules. In addition, the board of directors has determined that Scott R. Perry qualifies as an “audit committee financial expert” as
such term is defined in Item 407(d)(5) under Regulation S-K.

Compensation Committee

The compensation committee is responsible for annually reviewing and approving the corporate goals and objectives relevant to the compensation
of  our  Chief  Executive  Officer  and  evaluating  our  Chief  Executive  Officer’s  performance  in  light  of  these  goals;  reviewing  and  approving  the
compensation of our executive officers and other appropriate officers; reviewing and reporting to the board of directors on compensation of directors and
board committee members; and administering our incentive and equity-based compensation plans.

Our compensation committee is composed of Mr. Rahe (chair), Mr. Schacht, Mr. Ashe, Mr. Dong and Mr. Hohmann.

Nominating and Governance Committee

Our nominating and corporate governance committee is composed of Mr. Dong (chair), Mr. Rahe, and Mr. Ashe, Mr. Hemmings and Mr. Hohmann.
The  nominating  and  governance  committee  is  responsible  for  identifying  and  recommending  candidates  for  election  to  our  board  of  directors  and  each
committee of our board of directors, developing and recommending corporate governance guidelines to the board of directors and overseeing performance
reviews of the board of directors, its committees and the individual members of the Board.

Code of Ethics

We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive, financial
and accounting officers and all persons performing similar functions. A copy of that code is available on our website at www.vericity.com. We intend to
disclose future amendments to certain provisions of our code of business conduct and ethics, or waivers of such provisions, on our website to the extent
required by applicable rules and exchange requirements.

88

 
 
 
Advisory Board

Upon completion of the offerings, we established an advisory board to provide general policy advice to the board of directors. Only individuals who
served as directors of Members Mutual as of the date of the standby stock purchase agreement are eligible to serve on our advisory board. Advisory board
members  are  entitled  to  attend  meetings  of  the  board  of  directors  but  shall  not  vote.  Members  of  the  advisory  board  shall  have  the  right  to  nominate
individuals to be company designees in the event that there are no then-serving company designees. Members of the advisory board will receive the same
compensation provided to company designees serving on the board of directors of Vericity. Advisory board members will serve until the earlier of the sale
of  Vericity  to  a  third  party,  the  fifth  anniversary  of  the  closing  of  our  2019  offering  or  a  member’s  death,  resignation  or  removal  for  cause.  The  initial
advisory board consists of Ms. Bynoe, Mr. Fibiger and Mr. Groot.

Set forth below is biographical information for the members of the advisory board:

Linda Walker Bynoe is the President and Chief Executive Officer of Telemat Ltd., a project management and consulting firm based in Chicago,
Illinois. Ms. Bynoe has served in that position since 1995. From 1989 to 1995, Ms. Bynoe was the Chief Operating Officer of Telemat Ltd. From 1978 to
1989, Ms. Bynoe worked in executive capacities with the capital markets division of Morgan Stanley, serving as Vice President since 1985. Ms. Bynoe
serves  on  the  board  of  directors  of  Anixter  International  Inc.,  Prudential  Retail  Mutual  Funds  and  the  Northern  Trust  Corporation,  and  as  a  Trustee  of
Equity Residential. Ms. Bynoe became a director of Fidelity Life from 2002, and a director of Members Mutual from 2007 through the completion of the
conversion in 2019.

John  A.  Fibiger  served  in  various  positions,  including  President,  Chief  Financial  Officer  and  Chairman  of  the  board  of  directors,  of  the
Transamerica Life Companies. Prior to his association with the Transamerica Life Companies, Mr. Fibiger served in various positions with New England
Mutual Life Insurance Company, including as its President from 1982 to 1989. He recently served as an independent trustee with the following mutual fund
complexes  associated  with  Genworth  Financial,  Inc.:  GPS  Funds  II  (10  portfolios);  since  2004,  Genworth  Financial  Asset  Management  Funds  (10
portfolios);  and  from  2008  to  2011,  Genworth  Variable  Insurance  Trust  (20  portfolios).  He  served  as  a  trustee  of  the  Menninger  Foundation,  and  was
Chairman of the Menninger Fund.

Mr. Fibiger has been a member since 1956 and a Fellow since 1959 of the Society of Actuaries. He has been a Member since 1963 of the American
Academy  of  Actuaries  and  served  as  its  President  from  1987  to  1988.  He  is  also  a  trustee  of  the  Austin  Symphony  Orchestra  and  a  life  trustee  of  the
Museum  of  Science,  Boston,  Massachusetts.  Mr.  Fibiger  became  a  director  of  Fidelity  Life  from  2004,  and  a  director  of  Members  Mutual  from  2007,
through the completion of the conversion in 2019.

Steven L. Groot held a series of actuarial and executive management positions during a thirty-plus year career with Allstate Insurance Company.
Among other positions at Allstate, Mr. Groot served as President of Allstate Insurance Companies of Canada, President of Allstate Indemnity, President of
Allstate International and President of Allstate’s direct distribution and e-commerce business. He was a member of the Allstate Insurance Company board
of directors from 1994 to 2002 and served on the investment and executive committees of the Allstate Insurance Company board of directors.

Mr. Groot is a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries and also a member of the California
State  Bar  Association.  He  currently  serves  as  a  member  of  the  Board  of  Directors  of  CEM  Insurance  Company,  a  privately  held  property  and  casualty
insurer, and was a life trustee of Lawrence Hall Youth Services in Chicago, Illinois. Since 2006, Mr. Groot has served on the board of directors of American
Safety Insurance Holdings, Ltd., a specialty commercial insurer that was sold in 2013. Mr. Groot served as a director of Fidelity Life from 2006, and a
director of Members Mutual from 2007, through the completion of the conversion in 2019.

Item 11. Executive Compensation.

The following table shows the compensation information for our President and Chief Executive Officer, our Executive Vice President and President
and  Chief  Operating  Officer  of  Fidelity  Life  and  our  Executive  Vice  President  and  President  and  Chief  Operating  Officer  of  Efinancial  based  on
compensation earned for the years ended December 31, 2020 and December 31, 2019 (our “named executive officers”).

89

 
 
 
Name and Principal Position

Year

James Hohmann
President and Chief Executive Officer of Vericity
James Harkensee
Executive Vice President of Vericity, President and
Chief Operating Officer of Fidelity Life
Chris Campbell
Executive Vice President of Vericity, President and
Chief Operating Officer of Efinancial

2020  
2019  
2020  
2019  

2020  
2019  

Non-Equity
Incentive
Plan

Compensation    

($)(1)

All Other
Compensation($)(2)
(3)

537,145   
2,329,755   
205,555   
727,303   

195,470   
580,548   

40,544   
38,177   
27,145   
18,117   

21,702   
27,137   

Salary

($)

745,000   
725,000   
440,000   
433,000   

400,000   
400,000   

Total ($)

1,322,689 
3,092,932 
672,700 
1,178,420 

617,172 
1,007,685 

(1) 

Includes the following amounts earned under the short-term incentive program based on 2020 and 2019 performance, respectively: Mr. Hohmann
$537,145 and $340,514; Mr. Harkensee $205,555 and $130,527; and Mr. Campbell $195,470 and $103,346. See “Executive Compensation—Short-
Term Incentive Program” below for additional information.  Also includes the following amounts paid in 2019 pursuant to outstanding awards under
the Long-Term Incentive Plan (“LTIP”) based on an LTIP unit value as of December 31, 2017 of $7.05 for 2018 and based on an LTIP unit value as
of the closing of the conversion of $10.00 for 2019: Mr. Hohmann, $1,989,241; Mr. Harkensee, $596,776; and Mr. Campbell $477,202. All unvested
outstanding LTIP grants became fully vested and payable upon completion of the offering and the LTIP terminated. See “—Long-Term Incentive
Program” below for additional information.

(2)  All other compensation consists of the following: (i) company portion of health, dental, life, disability and vision insurance premiums and (ii) 401(k)

(3) 

company matching contributions.
Following  the  closing  of  the  IPO,  the  named  executive  officers  also  received  grants  under  an  equity  incentive  plan  adopted,  maintained  and
administered by the standby purchaser.  See “—Apex Holdco Equity Incentive Plan” below for additional information.

Short-Term Incentive Program

2020 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2020 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was
0% to 140% of his base salary, with his target bonus opportunity equal to 80% of base salary. The bonus opportunity for each of Messrs. Harkensee and
Campbell was 0% to 96.25% of their base salary, with the target bonus opportunity equal to 55% of their respective base salaries. The amount of bonus
paid depended on achievement of performance measures recommended by management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

  Corporate (Fidelity Life pre-tax GAAP earnings and eFinancial EBITDA combined; Next Level Growth initiative, and number of new affinity

group policyholders);

  Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; new online policies, and expense initiative); and

  Efinancial (EBITDA; retail FLA production; OPEX as a percentage of revenue, and revenue per marketing dollar).

Mr. Hohmann’s bonus opportunity was weighted 50% Corporate, 25% Fidelity Life, and 25% Efinancial. Mr. Harkensee’s bonus opportunity was
weighted 30% Corporate, 40% Fidelity Life, and 30% Efinancial. Mr. Campbell’s bonus opportunity was weighted 30% Corporate, 30% Fidelity Life, and
40% Efinancial.

In 2020, we achieved 98% of target for Corporate, 63% for Fidelity Life, and 102% for Efinancial. Based on this performance, 2020 annual bonuses

for our named executive officers were as follows: Mr. Hohmann $537,145; Mr. Harkensee $205,555; and Mr. Campbell $195,470.

90

 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
  
   
   
   
   
   
   
 
   
 
 
 
 
 
 
 
 
2019 Short-Term Incentive Program

Under the annual bonus program, the compensation committee established 2018 bonus opportunities. Mr. Hohmann’s annual bonus opportunity was
0% to 140% of his base salary, with his target bonus opportunity equal to 80% of base salary. The bonus opportunity for each of Messrs. Harkensee and
Campbell was 0% to 96.25% of their base salary, with the target bonus opportunity equal to 55% of their respective base salaries. The amount of bonus
paid depended on achievement of performance measures recommended by management and approved by the compensation committee.

The performance award for each of our named executive officers was based on the following performance categories:

•

•

•

  Corporate (consolidated pre-tax GAAP earnings before eliminations and before conversion costs (including GAAP audit expenses); expense

initiative; number of new affinity group policyholders);

  Fidelity Life (pre-tax statutory operating income; pre-tax GAAP income; digital direct implementation); and

  Efinancial (EBITDA; retail placed premiums; premium per marketing dollar).

Mr. Hohmann’s bonus opportunity was weighted 50% Corporate, 25% Fidelity Life, and 25% Efinancial. Mr. Harkensee’s bonus opportunity was
weighted 30% Corporate, 40% Fidelity Life, and 30% Efinancial. Mr. Campbell’s bonus opportunity was weighted 30% Corporate, 30% Fidelity Life, and
40% Efinancial.

In 2018, we achieved 80% of target for Corporate, 156% for Fidelity Life, and 59% for Efinancial. Based on this performance, 2018 annual bonuses
for our named executive officers were as follows: Mr. Hohmann $523,997; Mr. Harkensee $240,031; and Mr. Campbell $199,512. On average, our named
executive officers achieved approximately 96% of their target bonus.

Long-Term Incentive Plan

Prior to the IPO, our directors and named executive officers participated in the Vericity Holdings, Inc. Long-Term Incentive Plan as amended and
restated January 1, 2015 (the “LTIP”).  The LTIP was a cash-based incentive plan pursuant to which annual awards of units were made based on the GAAP
book value of Members Mutual as of the end of the most recently completed fiscal year.  All outstanding awards were immediately and fully vested and
paid upon completion of the conversion based on an LTIP value based on per share IPO price of $10.00.  The LTIP terminated simultaneously with the
close of the offering in 2019.   Payments under the LTIP to our named executive officers are described above in footnote 2 to the executive compensation
table, and payments under the LTIP to our directors are described below under the heading “—Director Compensation.”

Deferred Compensation Plan

We  offer  a  non-qualified  deferred  compensation  plan  to  our  named  executive  officers,  directors  and  certain  other  executive  officers.  Deferred
compensation plan participants can elect to defer a portion of their annual compensation into the deferred compensation plan, with the deferrals generally
not subject to current income tax. Deferred compensation plan balances are credited with interest, computed monthly, using the yield rate that we earn on
our invested assets. Net realized investment gains (losses) are not considered in determining earnings on deferred compensation accounts. The deferred
compensation  plan  currently  does  not  include  a  matching  contribution  or  any  additional  compensation  to  its  participants.  Ms.  Bynoe  was  the  sole
participator in this plan and terminated her participation on January 1, 2019. There are currently no participants in this plan.

Apex Holdco Equity Incentive Plan

Following the closing of the IPO, the standby purchaser established the Apex Holdco L.P. 2019 Equity Incentive Plan (the “EI Plan”)  under the
terms of the amended and restated limited partnership agreement of the standby purchaser.   Under the EI Plan, Class B units representing 20.6% of the fully
diluted  units  of  the  standby  purchaser  at  the  closing  of   the  IPO   were  reserved  for  issuance  to  employees,  directors,  advisory  board  members  and  other
service providers of the Company.  Following the closing, awards under the EI Plan were made to the executive officers, certain directors, certain other
employees, and advisory board members of the Company in an aggregate amount of approximately 85.4% of the available pool of Class B units under the
EI Plan.  Class B units are non-voting profits interests in the standby purchaser that entitle the holders thereof to participate in the appreciation in the value
of the standby purchaser, as represented by its ownership of the Company’s common stock, above a per share threshold representing the amount of the
standby purchaser’s investment in the Company’s common stock, subject to certain customary adjustments, and are payable in the event of a future sale of
the  Company.    The  grants  of  Class  B  Units  made  to  the  named  executive  officers,  directors  and  advisory  board  members  represented  the  following
percentages of the fully diluted units of the standby purchaser at the closing of the IPO: Mr.

91

 
 
 
 
 
 
 
 
Hohmann, 5.00%; Mr. Harkensee, 1.75%; Mr. Campbell, 1.50%; Mr. Ashe, 1.00%; Mr. Hemmings, 0.80%; Mr. Perry, 0.25%; Mr. Schacht, 0.80%, Ms.
Bynoe, 0.80%; Mr. Fibiger, 0.80%; and Mr. Groot, 0.80%.  

Under the EI Plan, for all of our directors and our executive officers other than Mr. Hohmann, the grants of Class B units vest ratably over five
years, subject to forfeiture under certain conditions. Mr. Hohmann’s grant was fully vested upon grant, subject to recoupment ratably over five years and
forfeiture under certain conditions.  The grants to the directors of Vericity are not subject to forfeiture. The EI Plan is adopted, maintained and administered
by the standby purchaser, not the Company.

Employment Agreements

We have entered into employment agreements with Messrs. Hohmann, Harkensee, Kim, Buchanan and Campbell and with Ms. Zimmerman. The
employment  agreements  provide  for  a  base  salary,  subject  to  increase  as  determined  by  the  Company.  Pursuant  to  the  employment  agreements,  these
executives are eligible to participate in all employee profit sharing and welfare benefit plans for executives as well as our annual cash incentive program,
and Change in Control Severance Benefits Plan (the “CIC Plan”). The employment agreements require the Company to indemnify any executive who is
made a party or is threatened to be made a party to any action, suit or proceeding because he or she is or was a director or officer of the Company, subject
to certain conditions. In such case, the Company will provide for the advancement of certain expenses.

Under  the  employment  agreements,  the  agreement  and  an  executive’s  employment  thereunder  may  be  terminated  due  to  (i)  death;  (ii)  total
disability; (iii) by the Company for Cause; (iv) by the Company at any time without Cause; (v) or by an executive on at least thirty days’ notice. In the
event an executive is terminated by the Company without Cause and there has not been a Change in Control under the Company’s CIC Plan, the executive
will be entitled to the following (x) an amount equal to eighteen months of executive’s then current base salary; (y) an amount equal to the executive’s
target bonus percentage for the current year multiplied by the amount payable pursuant to (x); and (z) COBRA coverage for eighteen months provided the
executive makes the appropriate election and continues to pay the relevant premiums at the same level as when employed. The amounts payable pursuant to
(x)  and  (y)  shall  be  paid  in  monthly  installments.  Pursuant  to  the  employment  agreements,  the  executives  are  subject  to  certain  restrictions  regarding
confidential information and trade secrets. In addition, for a period of up to eighteen months, the executives are prohibited from soliciting the Company’s
customers and employees and from engaging in certain activities which compete with the Company.

Change in Control Severance Benefits Plan

Our named executive officers, among others, participate in the Vericity Holdings Change in Control Severance Benefits Plan (the “CIC plan”). The
CIC plan provides for the payment of severance benefits to certain eligible employees whose employment is terminated without Cause or who voluntarily
terminates for Good Reason following a Change in Control as those terms are defined in the CIC plan.

Pursuant  to  the  CIC  Plan,  if  our  named  executive  officers  are  terminated  without  Cause  or  voluntarily  terminate  their  employment  due  to
Constructive Termination within 12 months of a Change in Control, they would be entitled to receive 24 months of base salary. Also, our named executive
officers  would  receive  payment  of  a  bonus  computed  as  the  average  of  their  short-term  annual  bonus  as  a  percentage  of  base  salary  for  the  past  three
complete years in which a bonus plan was in effect. The annual bonus payout would be multiplied to be consistent with the period covered by the base
salary award (2 times for 24 months). Base salary payments would continue to be paid on the same frequency as before the termination, while the bonus
payment would be made in a lump sum. Following the termination of employment, we would pay the employee’s share of any health insurance premiums
as  were  paid  before  the  termination  if  the  employee  elects  to  continue  coverage  under  the  Consolidated  Omnibus  Budget  Reconciliation  Act  of  1985
(“COBRA”) for the continuation period under COBRA. The Company would also reimburse the named executive officer the cost of obtaining comparable
life and long-term disability insurance coverage that the employee was provided before the termination for 24 months. In addition, our named executive
officers would be entitled to receive the immediate payment of all outstanding (vested and un-vested) awards under the Company’s incentive and bonus
plans, including the annual bonus program.

In  the  event  that  any  payments  made  under  the  CIC  plan  would  cause  our  named  executive  officers  to  be  considered  the  recipient  of  an  excess
parachute payment within the meaning of Section 280G(b) of the Code, the amount of such payments would be reduced to an amount necessary to avoid
application of Section 280G(b) of the Code.

Director Compensation

In 2020, each non-employee director and advisory director of Vericity, Inc. received an annual retainer of $100,000 which was paid on a quarterly
basis. Messrs. Rahe, Dong and Perry do not receive cash compensation from the Company for service as a director of  Vericity, Inc.  Following the closing of
the IPO, each director other than Messrs. Rahe and Dong also received a grant of Class B  Units under the EI Plan.  See “—Apex Holdco Equity Incentive
Plan” above for additional information.  

92

 
 
 
Ms. Bynoe and Messrs. Fibiger and Groot served on the Vericity, Inc. board until March 2019.  They continued to serve on the boards of Members
Mutual and certain of its subsidiaries until the completion of the conversion in August 2019.  The table below summarizes the total compensation earned
from the Company and its subsidiaries by our non-employee directors for service as a director for the fiscal year ended December 31, 2020.

Fees Earned or

Paid in Cash

$

Linda Walker Bynoe
John A. Fibiger
Richard A. Hemmings
Steven L. Groot
James W. Schacht
Neil Ashe
Eric Rahe
Calvin Dong
Scott Perry

$

100,000   
100,000   
100,000   
100,000   
100,000   
100,000   
—   
—   
—   

93

Non-Equity

Incentive Plan

Compensation

—   
—   
—   
—   
—   
—   
—   
—   
—   

Total

$

100,000 
100,000 
100,000 
100,000 
100,000 
100,000 
— 
— 
—  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters.
        The tables below provide information regarding the beneficial ownership of the Company's common stock for:

•
•
•
•

each beneficial owner known by us to be the beneficial owner of more than five percent of the Company's common stock;
each of our directors;
each of our named executive officers; and
all directors and executive officers as a group.

        We have based our calculations of the percentage of beneficial ownership on 14,875,000 shares of common stock outstanding on March 30, 2021.
Five Percent Shareholders
        The following table sets forth information regarding all persons known by the Company to be the beneficial owner of more than 5% of the Company's
common stock as of March 30, 2021.

Five Percent (5%) Shareholders

Apex Holdco, L.P.
(1)                                                  767 Fifth
Avenue                                                        
New York, NY 10153

Number of Shares and Nature of Beneficial
Ownership

Percentage of Class (%)

11,373,352

76.5%

(1) Represents shares held by Apex Holdco L.P. ("Apex Holdco"). We understand that: (1) Apex Holdco GP LLC, a Delaware limited liability
company  (“Apex  Holdco  GP”)  is  the  sole  general  partner  of  Apex  Holdco  and  has  control  over  its  affairs  and  investment  decisions,
including the power to vote or dispose of the shares of Common Stock held by Apex Holdco; (2) JCF Associates IV L.P., a Cayman Islands
exempted limited partnership (“JCF IV LP”) is the sole member-manager of Apex Holdco GP and has control over its affairs and investment
decisions, including, indirectly, the power to vote or dispose of the shares of Common Stock held by Apex Holdco; (3) JCF Associates IV
Ltd.,  a  Cayman  Islands  exempted  company  (“JCF  IV  GP”)  is  the  sole  general  partner  of  JCF  IV  LP  and  has  control  over  its  affairs  and
investment decisions, including, indirectly, including the power to vote or dispose of the shares of Common Stock held by Apex Holdco;
and (4) J. Christopher Flowers controls JCF IV GP and thus may be deemed to be in control of and therefore the beneficial owner of Apex
Holdco.

Directors and Executive Officers
        The following table sets forth information regarding our common stock beneficially owned as of March 30, 2021 by (i) each director, (ii) each of the
named executive officers, and (iii) all current directors and executive officers as a group.

Directors & Executive Officers

Neil Ashe
Calvin Dong
Richard A. Hemmings
James E. Hohmann
Scott Perry
Eric Rahe
James W. Schacht
James C. Harkensee
Chris Campbell
All current directors and executive officers as a
group (12 persons)

(1)

Ownership percentage is less than 1.0%. 

Number of Shares and Nature of Beneficial
Ownership
0
453
193,500
625,532
0
0
5,124
327,782
102,521

1,660,488

94

Percentage of Class (%)

0
* (1)
1.3
4.2
0
0
* (1)
2
* (1)

11.2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                               
Item 13. Certain Relationships and Related Transactions, and Director Independence.

The Company has no related party transactions.

Item 14. Principal Accounting Fees and Services.

The  following  table  provides  information  regarding  the  fees  incurred  to  Deloitte  &  Touche  LLP  during  the  years  ended  December  31,  2020  and

2019. All fees described below were approved by the audit committee.

(dollars in thousands)

Audit Fees (1)
Audit Related Fees (2)
Tax Fees (3)
All Other Fees (4)
Total

2020

2019

$

$

1,100   
—   
—   
—   
1,100   

$

$

1,150 
— 
— 
— 
1,150  

(1) Audit Fees of Deloitte & Touche LLP for 2020 and 2019 were for professional services associated with the annual audit of our consolidated
financial  statements,  the  reviews  of  our  quarterly  condensed  consolidated  financial  statements  and  the  issuance  of  consents  and  comfort  letters  in
connection with registration statement filings with the SEC.

(2) Audit-related fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of

our consolidated financial statements and are not reported under “Audit Fees.” No such services were incurred in 2020 or 2019.

(3) Tax Fees consist of fees for tax compliance, tax advice and tax planning. No such services were incurred in 2020 or 2019.

(4) All Other Fees include any fees billed that are not audit, audit-related or tax fees. No such services were incurred in 2020 or 2019.

Before an independent registered public accounting firm is engaged by the Company to render audit or non-audit services, our audit committee must
review the terms of the proposed engagement and pre-approve the engagement. The audit committee may delegate authority to one or more of the members
of the audit committee to provide these pre-approvals for audit or non-audit services, provided that the person or persons to whom authority is delegated
must report the pre-approvals to the full audit committee at its next scheduled meeting. Audit committee pre-approval of non-audit services (other than
review and attest services) are not required if those services fall within available exceptions established by the SEC. The audit committee pre-approved all
audit, audit-related, tax and other services provided by Deloitte & Touche LLP for the fiscal years 2020 and 2019 and the estimated costs of those services.
Actual amounts billed, to the extent in excess of the estimated amounts, were periodically reviewed and approved by the audit committee.

95

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15. Exhibits, Financial Statement Schedules.

(a) We have filed the following documents as part of this Form 10-K:

PART IV

(1) Consolidated Financial Statements

See Item 8, Index to Financial Statements

(2) Financial Statement Schedules

NOTE:  The financial statement schedules have been omitted as they are deemed inapplicable or not required by Regulation S-X.

(b)

Exhibits: The following are exhibits to this report, and if incorporated by reference, we have indicated the document previously filed with the
SEC in which the exhibit was included:

96

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Exhibit
Number

Exhibit Index

Description

  3.1

  3.2

  4.1

  4.2*

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

Amended and Restated Certificate of Incorporation of Vericity, Inc., as amended (incorporated by reference to Exhibit 3.1 to the
Company’s Quarterly Report on Form 10-Q filed on August 14, 2019)

Amended and Restated Bylaws of Vericity, Inc.  (incorporated by reference to Exhibit 3.2 to the Company’s Quarterly Report on
Form 10-Q filed on  August 14, 2019) 

Form of Stock Certificate of Vericity, Inc.    (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on
Form S-1 (No. 333-231952) filed on  June 4, 2019) 

  Description of Capital Stock

Fidelity Life Association Deferred Compensation Plan  (incorporated by reference to Exhibit 10.1 to the Company’s Registration
Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Form of Executive Employment Agreement  (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement
on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Vericity Holdings, Inc. Change in Control Severance Benefits Plan  (incorporated by reference to Exhibit 10.3 to the Company’s
Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Form of Indemnification Agreement for Directors and Certain Officers of Vericity, Inc.  (incorporated by reference to Exhibit 10.4
to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Automatic Coinsurance Agreement dated as of January 1, 2012 between Fidelity Life Association and Hannover Life Reassurance
Company  of  America  (as  amended  by  Amendment  I  effective  January  20,  2014  and  Amendment  II  effective  January  1,  2015)
 (incorporated by reference to Exhibit 10.5 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June
4, 2019) 

Indemnity  Reinsurance  Agreement  (Combined  Block)  effective  as  of  October  1,  2012  by  and  between  Combined  Insurance
Company  of  America  and  Fidelity  Life  Association   (incorporated  by  reference  to  Exhibit  10.6  to  the  Company’s  Registration
Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Indemnity  Reinsurance  Agreement  (Transition  Block)  effective  as  of  October  1,  2012  by  and  between  Combined  Insurance
Company  of  America  and  Fidelity  Life  Association  (as  amended  by  Amendment  Number  One  dated  August  27,  2013  and
Amendment  Number  Two  effective  January  1,  2014.)   (incorporated  by  reference  to  Exhibit  10.7  to  the  Company’s  Registration
Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

License Agreement dated October 1, 2012 by and between Fidelity Life Association, James Harkensee and Combined Insurance
Company of America  (incorporated by reference to Exhibit 10.8 to the Company’s Registration Statement on Form S-1 (No.   333-
231952) filed on  June 4, 2019) 

Amended  and  Restated  Reinsurance  Agreement  effective  July  1,  2016  between  Fidelity  Life  Association  and  Hannover  Life
Reassurance Company of America  (incorporated by reference to Exhibit 10.9 to the Company’s Registration Statement on Form S-
1 (No.   333-231952) filed on  June 4, 2019) 

Automatic Self-Administered Accidental Death Benefit Rider Policy Coinsurance Reinsurance Agreement between Fidelity Life
Association  and  Swiss  Re  Life  and  Health  America  Inc.  effective  June    1,  2013  (including  Amendment  1  dated  September  22,
2014,  Amendment  2  dated  December  23,  2014,  Amendment  3  dated  March  31,  2015,  Amendment  4  dated  April  7,  2015,
Amendment  5  January  29,  2016,  Amendment  6  dated  March    23,  2016,  and  Amendment  7  dated  March  May  16,  2016)
 (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June
4, 2019) 

97

 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

21.1

31.1*

31.2*

32.1*

32.2*

Automatic Self-Administered Coinsurance Reinsurance Agreement effective February 21, 2014 between Fidelity Life Association
and Swiss Re Life & Health America Inc.  (incorporated by reference to Exhibit 10.11 to the Company’s Registration Statement on
Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended  and  Restated  Purchase  and  Sale  Agreement  dated  as  of  April  20,  2018  by  and  between  Hannover  Life  Reassurance
Company of America (Bermuda) LTD., Fidelity Life Association, and Efinancial, LLC  (incorporated by reference to Exhibit 10.12
to the Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended and Restated Standby Stock Purchase Agreement dated as of March 26, 2019 by and among Apex Holdco L.P., Vericity,
Inc.,  Members  Mutual  Holding  Company,  and  Fidelity  Life  Association   (incorporated  by  reference  to  Exhibit  10.13  to  the
Company’s Registration Statement on Form S-1 (No.   333-231952) filed on  June 4, 2019) 

Amended and Restated Guaranty dated March 26, 2019 by J.C. Flowers IV L.P. in favor of Members Mutual Holding Company
and  Vericity,  Inc.   (incorporated  by  reference  to  Exhibit  10.14  to  the  Company’s  Registration  Statement  on  Form  S-1  (No.    333-
231952) filed on  June 4, 2019) 

Amendment No. 1 dated as of December 17, 2018 to the Amended and Restated Purchase and Sale Agreement  dated as of April
20,  2018  by  and  between  Hannover  Life  Reassurance  Company  of  America  (Bermuda)   LTD.,  Fidelity  Life  Association,  and
Efinancial,  LLC  (incorporated  by  reference  to  Exhibit  10.17  to  the   Company’s  Registration  Statement  on  Form  S-1  (No.     333-
231952) filed on  June 4, 2019) 

Apex Holdco L.P. 2019 Equity Incentive Plan  (incorporated by reference to Exhibit 10.18 to the Company’s Quarterly Report on
Form 10-Q filed on  November 14, 2019) 

Form of Employee-Consultant Award Agreement  (incorporated by reference to Exhibit 10.19 to the Company’s Quarterly Report
on Form 10-Q filed on   November 14, 2019) 

Form of Director Award Agreement  (incorporated by reference to Exhibit 10.20 to the Company’s Quarterly Report on Form 10-Q
filed on   November 14, 2019) 

Form of CEO Award Agreement  (incorporated by reference to Exhibit 10.21 to the Company’s Quarterly Report on Form 10-Q
filed on   November 14, 2019) 

Subsidiaries of Vericity, Inc.  (incorporated by reference to Exhibit 10.21 to the  Company’s Registration Statement on Form S-1
(No.     333-231952) filed on  June 4, 2019) 

Certification  of  Chief  Executive  Officer,  pursuant  to  Rule  13a-14(a)  and  Rule  15d-14(a)  of  the  Securities  Exchange  Act,  as
amended

Certification  of  Chief  Financial  Officer,  pursuant  to  Rule  13a-14(a)  and  Rule  15d-14(a)  of  the  Securities  Exchange  Act,  as
amended

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002

Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002

101.INS*

  XBRL Instance Document

101.SCH*

  XBRL Taxonomy Extension Schema  

101.CAL*

  XBRL Taxonomy Extension Calculation Linkbase

101.DEF*

  XBRL Taxonomy Extension Definition Linkbase

98

 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.LAB*

  XBRL Taxonomy Extension Label Linkbase

101.PRE*

  XBRL Taxonomy Extension Presentation Linkbase

*

Filed herewith.

Item 16. Form 10-K Summary

None.

99

 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report

to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date:  March 31, 2021

Company Name

By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints James E. Hohmann and John
Buchanan, and each of them, his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him or her and in
his or her name, place and stead, in any and all capacities, to sign any and all amendments to this report, and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents
and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or
his or her substitutes or substitute, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on

behalf of the Registrant in the capacities and on the dates indicated.

  Director, Chief Executive Officer, and President

Title

Date

March 31, 2021

  Executive Vice President, Chief Financial Officer and Treasurer

March 31, 2021

Name

/s/ James E. Hohmann
Name

/s/ Chris S. Kim
Name

/s/ Eric Rahe
Name

/s/ Neil Ashe
Name

/s/ Calvin Dong
Name

/s/ Richard A. Hemmings
Name

/s/ Scott Perry
Name

  Director and Chairman

  Director

  Director

  Director

  Director

/s/ James W. Schacht

  Director

Name

100

March 31, 2021

March 31, 2021

March 31, 2021

March 31, 2021

March 31, 2021

March 31, 2021

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
   
 
DESCRIPTION OF CAPITAL STOCK

Exhibit 4.2

Authorized Capital Stock.  Our authorized capital stock consists of 30,000,000 shares of common stock, par value $0.001 per share.

Voting Rights. Holders of our common stock are entitled to one vote per share on all matters submitted to a vote of stockholders, including the election of
directors.  Holders  of  our  common  stock  are  not  entitled  to  cumulative  voting  in  the  election  of  directors.  Directors  of  the  Company  are  elected  by  a
plurality of the shares of our common stock present in person or by proxy and entitled to vote thereon. Other than for the election of directors, matters to be
voted on by stockholders must generally be approved by the affirmative vote of the majority of the shares of our common stock present in person or by
proxy and entitled to vote thereon.

Dividends. Holders of our common stock are entitled to receive ratably, on a per share basis, the dividends, if any, as may be declared from time to time by
our board of directors out of funds legally available therefor.

Transfer Restrictions. The shares of common stock purchased by our directors and officers pursuant to subscription rights granted to them in connection
with our conversion from mutual to stock form and related initial public offering completed in August 2019 (“IPO”) will be restricted for a period of one
year  from  the  effective  date  of  the  conversion  pursuant  to  the  plan  of  conversion  and  Section  59.1(7)(a)(iii)  of  the  Illinois  Insurance  Code.  The  shares
purchased by the standby purchaser in our IPO will be restricted securities and subject to trading limitations under applicable law and our agreement with
the standby purchaser.

Liquidation. If there is a liquidation, dissolution or winding up of Vericity, holders of our common stock would be entitled to share in our assets remaining
after the payment of liabilities, ratably on a per share basis.

Other Characteristics. Holders of our common stock have no preemptive or conversion rights or other subscription rights, and no redemption or sinking
fund provisions apply to our common stock.

Advance Notice Requirements for Stockholder Proposals and Director Nominations.  Our  bylaws  provide  that  stockholders  seeking  to  bring  business
before a meeting of stockholders, or to nominate candidates for election as directors at a meeting of shareholders, must provide timely notice of their intent
in writing. Our bylaws also specify certain requirements as to the form and content of a stockholder’s notice. Our bylaws also require that such stockholder
provide information concerning each item of business proposed by the stockholder and individuals nominated for election as a director, as applicable.

These  provisions  may  preclude  our  stockholders  from  bringing  matters  before  our  annual  meeting  of  stockholders  or  from  making  nominations  for
directors  at  our  annual  meeting  of  stockholders.  These  provisions  could  also  have  an  anti-takeover  effect  and  make  the  following  transactions  more
difficult: acquisition of us by means of a tender offer; acquisition of us by means of a proxy contest or otherwise; or removal of our incumbent officers and
directors.

Stockholder Action by Written Consent.  Our charter and bylaws do not prohibit action by written consent of our stockholders, and therefore any action
required  or  permitted  to  be  taken  by  our  stockholders  may  be  taken  by  written  consent.    Our  standby  purchaser  acquired  a  majority  of  our  shares  of
common stock in the IPO, and as a result will be able to approve most corporate actions requiring stockholder approval by written consent without a duly-
noticed and duly-held meeting of stockholders.

Corporate Governance and Board Structure.  Our bylaws and/or our agreement with the standby purchaser contain provisions regarding our corporate
governance and board structure, including that the board of directors shall consist of designees appointed by the standby purchaser (the “standby purchaser
designees”) and designees appointed by Vericity (the “company designees”). The number of company designees shall not exceed six or at any time be less
than two, and the number of standby purchaser designees at any given time shall be one more than the number of company designees, but in no event less
than three, provided that the standby purchaser may designate the minimum additional number of designees as necessary to comply with SEC and Nasdaq
Stock Market rules relating to the number of independent directors serving on the board of directors or any committee of the board.

 
 
Exhibit 31.1

I, James Hohmann, certify that:

1.

2.

3.

4.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent  fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s  internal  control  over
financial reporting.

Date: March 31, 2021

/s/ James E. Hohmann

James E. Hohmann

Chief Executive Officer and President, Vericity, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

I, Chris Kim, certify that:

1.

2.

3.

4.

I have reviewed this report on Form 10-K of Vericity Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the  financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent  fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant’s  internal  control  over
financial reporting.

Date: March 31, 2021

/s/ Chris S. Kim

Chris S. Kim

Executive Vice President, Chief Financial Officer and Treasurer, Vericity, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
Vericity, Inc.

Certification of Periodic Financial Report
Pursuant to 18 U.S.C. Section 1350
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.1

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-K of Vericity for the period ended December 31, 2020 fully complies with
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all
material respects, the financial condition and results of operations of Vericity.

Dated: March 31, 2021

  By:

/s/ James E. Hohmann
James E. Hohmann
Chief Executive Officer and President, Vericity, Inc.

 
 
 
   
 
   
 
Vericity, Inc.

Certification of Periodic Financial Report
Pursuant to 18 U.S.C. Section 1350
as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 32.2

The undersigned officer of Vericity, Inc. (“Vericity”) certifies, to his knowledge and solely for the purposes of 18 U.S.C. Section 1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002, that the report on Form 10-K of Vericity for the period ended December 31, 2020 fully complies with
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the Form 10-K fairly presents, in all
material respects, the financial condition and results of operations of Vericity.

Dated: March 31, 2021

  By:

/s/ Chris S. Kim
Chris S. Kim
Executive Vice President, Chief Financial Officer and Treasurer,
Vericity, Inc.