Viad Corp: An Experiential Leisure Travel & Live Events Company with a Global Reach Scottsdale, Arizona-based Viad Corp is a leading experiential leisure travel, live events, and marketing services company with a strong presence in the United States, Canada, the United Kingdom, the United Arab Emirates, the Netherlands, and Iceland. Established in 1926, the company operates through three distinct segments - Pursuit, Spiro, and GES Exhibitions, offering a range of products and services that cater to the needs of event organizers and corporate brand marketers. The Pursuit segment specializes in offering vertically integrated attractions and hospitality services in top tourist destinations across its operational regions. The segment boasts a diverse collection of attractions, lodges, and sightseeing tours, providing travelers with unique and memorable experiences. The GES Exhibition segment operates as an exhibition services company, providing full-service strategic and logistics solutions to exhibition and conference organizers. Through its partnership with leading industry players, the segment manages the complexity of their shows, delivering seamless experiences for exhibitors and attendees alike. The Spiro segment operates as a global experiential marketing agency, partnering with companies worldwide to manage and elevate their experiential marketing activities. The segment offers a range of services, including marketing strategy, creative design and development, event production, and post-event evaluation. In addition to its core segments, Viad Corp offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. The company caters to event organizers and corporate brand marketers directly, as well as through a distribution channel network that includes key players such as tour operators, tour wholesalers, destination management companies, and retail travel agencies. Overall, Viad Corp's range of offerings and global reach position it as a top player in the experiential travel and events industry, serving a diverse and growing customer base.
Viad's ticker is VVI
The company's shares trade on the NYSE stock exchange
They are based in Phoenix, Arizona
There are 5001-10,000 employees working at Viad
It is viad.com/home/default.aspx
Viad is in the Services sector
Viad is in the Business Services industry
The following five companies are Viad's industry peers: