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Water Intelligence

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FY2019 Annual Report · Water Intelligence
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Water Intelligence plc 

Group Annual Report and Financial Statements for 
the Year Ended 31 December 2019 

Company number 03923150 

 
 
 
 Group Annual Report and Financial Statements 

for the year ended 31 December 2019 

Contents 

Page 

2  Company Information 

3  Chairman’s Statement 

7  Strategic Report 

13  Directors’ Report 

17  Corporate Governance Statement 

23  Statement of Directors’ Responsibilities 

24 

Independent Auditors’ report to the members of Water Intelligence plc 

28  Consolidated Statement of Comprehensive Income 

29  Consolidated Statement of Financial Position 

30  Company Statement of Financial Position 

32  Consolidated Statement of Changes in Equity 

32  Company Statement of Changes in Equity 

33  Consolidated Statement of Cash Flows 

34  Company Statement of Cash Flows 

35  Notes to the Financial Statements 

Water Intelligence plc 
1 

 
 
 
 
 Company Information 

Directors & Advisers 

Directors 

Executive Chairman 
Executive Director  

Patrick DeSouza 
Bobby Knell 
Laura Hills                Non-Executive Director 
Michael Reisman  Non-Executive Director 
David Silverstone  Non-Executive Director 

Company Secretary 
and Registered Office 

Adrian Hargrave 
27-28 Eastcastle Street 
London 
United Kingdom 
W1W 8DH 

Company number 

Registered in England and Wales number 03923150 

Nominated adviser and broker  WH Ireland Limited 

24 Martin Lane 
London 
EC4R 0DR 

Broker  
                                                          15 Fetter Lane 
                                                          London 
                                                          EC4A 1BW 

      Dowgate Capital Limited 

Independent Auditor 

Registrar 

Bankers 

Crowe UK LLP  
St Brides House  
10 Salisbury Square  
London EC4Y 8EH 

Neville Registrars Limited 
Neville House 
18 Laurel Lane 
Halesowen West Midlands 
B63 3DA 

Barclays Bank PLC  People’s United Bank  
1 Churchill Place 
London 
E14 5HP 

265 Church Street 
New Haven 
CT 06510 
USA 

Water Intelligence plc 
2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Chairman’s Statement 

Overview.    

We closed the last Annual Report with a look at the first third of 2019 followed by our outlook on the year 
ahead.  We  indicated  that  we  remained  confident  about  delivering  on  our  vision  of  a  world-class  water 
infrastructure services company. As reported below, we delivered again.  We had another remarkable year 
both in terms of financial and operating performance. We completed a five-year growth plan that produced 
compounded annual growth in sales of 35% and profits before tax of 33%.  

Similarly, at the end of this year’s Chairman’s Statement, we will be reviewing the first third of 2020 and 
then  presenting  our  Outlook  for  the  remainder  of  the  year.  One  might  think  that  our  tone  would  be 
circumspect with the Covid-19 crisis marking the first third of this year.  On the contrary, we remain confident 
about our prospects.  As discussed below, we are navigating the crisis well and accelerating our growth 
plans in order to distinguish ourselves from others in the marketplace.  

Global demand for preventing water loss through infrastructure products and services is only  increasing, 
crisis  or  not.  Moreover,  as  illuminated  by  Covid-19,  consumer  demand  for  solutions  to  public  health 
concerns emerging from sanitary overflow and poor wastewater infrastructure as people “shelter in place” 
is also becoming more acute. We remain confident about our ability to meet such market demand because 
of our attention to scaling our business over the last five years as we discussed in last year’s report. We 
have also reinvested into proprietary new products, such as a residential sewer diagnostic tool that will be 
deployed in the market during Q3 2020. In fact, because of our extensive and growing sales footprint – over 
$125  million  in  sales  to  third  parties  from  both  franchise  operations  (from  which  our  royalty  income  is 
derived) and corporate operations - across 46 states of the US, we are much more than a valuable water 
infrastructure services company.  Rather, having provided solutions for over 200,000 customers across the 
US,  we  are  becoming  an  even  more  valuable  distribution  platform  for  follow-through  sales  that  address 
related water and wastewater problems – a “One Stop Shop”.  As discussed below, we will be accelerating 
this strategic direction. 

2019 Group Fundamentals.  As reflected by our 2019 results, we continue to scale nicely.  During 2019, 
much like 2018, more of our results dropped to the bottom-line as the rate of  growth in statutory profits 
before tax at 34% exceeded the rate of growth of revenue at 27%; of course, we were pleased by both 
results.  In absolute terms, revenue reached $32.36 million (2018: $25.47 million). Statutory profits before 
tax reached $2.36 million (2018: $1.75 million).  Profits before tax adjusted for non-cash and non-recurring 
costs grew 34% to $3.35 million (2018: $2.47 million).  Profit per share on a fully diluted basis grew 22% to 
11.1 cents a share. 

Our balance sheet also remained strong enabling us to reinvest to execute our long-range growth plan. At 
31 December 2019, the Group had $5.3 million in cash. This amount balanced all borrowings and deferred 
consideration from franchise reacquisitions which together totalled $5.3 million. Given our fundamentals, 
our balance sheet is fairly conservative. Borrowings and deferred consideration are amortized over four-to-
five years while the Group has a store of $5.3 million in cash that itself is growing annually since we also 
generate cash from operations.  Strong growth and prudent corporate finance put us in a good position 
during these uncertain times. Overall, assets grew 36% to $28.12 million (2018: $20.71 million). 

Operating Businesses and KPIs.  The Group has two wholly-owned operating subsidiaries:  our flagship, 
American Leak Detection (“ALD”) and our UK-based, Water Intelligence International (“WII”).  These two 
subsidiaries use acoustic and infrared technologies to provide minimally-invasive solutions for all types of 
leak problems:  residential, commercial and municipal.  Our solutions apply to both potable and non-potable 
water lines.  The Group’s subsidiaries work closely together to execute a growth plan that envisions a “One-
Stop Shop” for customers as noted above.  Our core business – American Leak Detection – focuses on 
residential and commercial leak detection and repair solutions across the US, Canada and Australia.  ALD 
delivers services through both franchise-operated and corporate-operated locations.  As noted above, sales 
to third parties from our franchise locations are recorded as royalty income that is derived from such gross 
sales.    WII  complements  ALD  by  providing  solutions  for  municipal  customers  for  both  clean  water  and 
wastewater.    Because  of  ALD’s  reputation  across  the  US,  WII  has  been  able  to  cross-sell  municipal 
solutions  to  an  increasing  number  of  communities  in  the  US.    Moreover,  WII  has  been  instrumental  in 

Water Intelligence plc 
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 Chairman’s Statement 

introducing municipal solutions to ALD’s Australian locations.  In the near future, ALD will be returning the 
favour by cross-selling into WII’s UK base of operations providing residential and commercial leak detection 
and repair services.  Working together each subsidiary reduces customer acquisition costs for the other 
and enables efficiencies in service delivery. 

The success of our two subsidiaries and overall growth plan are captured by certain KPIs set forth in our 
Strategic  Report.    First,  our  core  service  delivery  platform  is  expanding.  Royalty  growth  from  the  ALD 
franchise system remains strong.  During 2019, ALD royalty income grew 4% to $6.5 million (2018: $6.2 
million) in absolute terms despite four strategic reacquisitions that removed royalty income from the pool: 
Ontario, Canada and in the US - South Atlanta; Orlando; and Tucson. The latter two locations previously 
contributed significant royalty income.  The health of our franchise system is important because its sales 
and execution contribute to market presence across the US.  Such reach produces an efficient multiplier 
effect  enabling  the  Group  to  be  a  significant  distribution  platform  for  additional  follow-through  sales  to 
customers.    As  a  collateral  benefit,  monthly  recurring  royalty  income  enables  the  Group  to  optimize  its 
capital formation through bank debt, especially in today’s low interest rate environment. 

Second,  our  insurance  business-to-business  channel  continues  to  grow  rapidly.    Demand  from  national 
insurance companies remains strong as water-related claims ($13 billion+ market) continue to grow along 
with the price of water. Insurance companies seek to  leverage ALD’s nationwide operational footprint to 
provide  minimally-invasive  leak  detection  and  repair  services  wherever  claims  arise.  During  2019,  our 
insurance channel grew by 41% to $7.1 million (2018: $5.0 million).  We added two national accounts last 
year which will fuel continued growth in 2020 and beyond.  As noted in the Strategic Report, the business-
to-business  channel  feeds  our  franchise  system  and  enables  scaling  by  providing  jobs  to  the  franchise 
system at lower customer acquisition costs through a centralized corporate system.   

Third, ALD corporate-run operations complement our franchise system by (i) executing our service offerings 
and opening-up new offerings; and (ii) unlocking value in terms of financial performance.  ALD corporate 
operations are made up of both franchise locations that have been reacquired and greenfield operations.  
During 2019 corporate-run operations grew 43% to $14.5 million (2018: $10.1 million). Profit before taxes 
grew 67% to $2.0 million. (2018: $1.2 million).  It should be noted, however, that such growth is not due 
simply to reacquisition and conversion of franchisee revenue and profits into corporate revenue and profits.  
We have demonstrated that corporate operations can add value to territories formerly run by franchisees.  
If one evaluates corporate locations owned prior to January 1, 2018, sales grew 10% to $8.6 million (2018: 
$7.8 million). Profit before taxes, on the other hand, grew 37% to $1.30 million (2018: $0.95 million). As 
corporate-run operations increase profit margins while still reinvesting in growth, they unlock shareholder 
value because the net profits that they produce are higher than foregone net royalty income for doing the 
same execution activity in the location under the same brand.   

Corporate  operations  also  are  helpful  to  the  franchise  system  in  introducing  new  service  offerings.  In 
addition  to  standard  ALD  residential  and  commercial  solutions,  US  corporate-run  locations  also  have 
introduced WII municipal solutions to the US. During 2019, US corporate locations built a book of business 
amounting to $1 million in municipal contracts, $500,000 of which was executed during 2019. It should also 
be noted that fast-growing corporate locations reinforce franchise operations with increased local marketing 
presence and general management support.  

Fourth, UK-based WII continues to grow steadily.  WII complements ALD with municipal offerings and leads 
our  multinational  growth  efforts.    During  2019,  WII  grew  revenue  by  16%  to  $3.37  million  (2018:  $2.9 
million).    As  noted  above,  it  introduced  a  new  municipal  offering  in  the  US  and  is  helping  the  franchise 
system bid for more municipal contracts during 2020.  In addition, WII  is growing in Australia through its 
Sydney operations and has begun to market its offerings in the EU and South Africa. 

Our  two  operating  businesses  work  synergistically  and  set  the  stage  for  providing  more  products  and 
services to our customers in order to handle an increasingly wide range of water infrastructure problems.  
As we enter new geographies, we believe that offering a full service matrix of solutions for various types of 
pipes (residential, commercial and municipal) and situations (clean water and wastewater) will be attractive 
to our customers and will enhance our prospects for long-term growth. 

Water Intelligence plc 
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 Chairman’s Statement 

Covid-19 and First Third of 2020. 

Despite Covid-19, we look to remain ambitious with our growth plans.  As an “essential service” provider, 
we have continued to operate across the US, UK, Canada and Australia. We have contributed valuable 
solutions in our communities with respect to clean water provisioning and solving for sanitary overflow as 
homeowners “shelter in place”. To a degree, Covid-19 adversely impacts our 2Q 2020 performance relative 
to  our  typical  growth  trajectory.  Consumers  have  had  to  adjust  to  service  providers  visiting  their  homes 
even though their demand for water and wastewater solutions has remained high.  We are seeing evidence 
that June performance is returning to our typical upward trajectory.  

Nonetheless, we are still making prudent budgetary choices such as increasing our inventories of protective 
personal  equipment  (PPE).    We  are  taking  actions  to  safeguard  our  various  stakeholders:  corporate 
employees, franchisees, customers, business partners, such as insurance companies, and shareholders. 
By working together in more proactive fashion, we are navigating the crisis as well as can be expected.  In 
certain  ways,  the  Covid-19  crisis  may  have  actually  brought  our  company,  our  franchisees  and  our 
customers closer together given the saliency of dealing with water loss and sanitary overflow alongside the 
realities  of  shelter  in  place.  The  pandemic  also  reaffirms  our  decision  during  2019  to  invest  in  video  e-
commerce technology as homeowners in a post-Covid-19 world will be more likely to seek information on-
line about water-related products and solutions.   

Scottsdale Convention and First 60 Days.   

In mid-March, before the onset of shelter in place policies, our American Leak Detection franchise System 
and  corporate  leadership  team  gathered  in  Scottsdale,  Arizona  for  our  annual  convention.    This  year’s 
Convention proved to be special.  As a testament to the commitment of our franchisees and corporate staff, 
the event was extraordinarily well-attended with team members coming from across the US, UK, Canada 
and Australia. The purpose of Convention 2020 was to communicate our next five-year growth plan.  Given 
the success of our last five years with compounded annual growth of 35% in revenue and 33% in profit 
before taxes, our stakeholders expected a robust, ambitious plan.    

I  am  proud  to  say  that  we  had  strong  consensus  in  Scottsdale  that  Covid-19  would  not  deter  us  in  our 
mission to be a market leader in transforming the water infrastructure business through our use of minimally-
invasive technologies.  We set, as our next target, to double total sales under our brand (whether franchise 
or corporate) to $250 million by the end of 2023.  Both franchise and corporate operations are committed 
to making the necessary investments to reach this goal. 

During the first sixty days after leaving Scottsdale, while Covid-19 created disruptions across the global 
economy, we have been focused on taking clear steps to hit the ground running towards the revenue and 
profit  targets  provided  by  our  next  five-year  plan.  We  are  immediately  building  on  initiatives  that  have 
marked the last five years.   

First, we reacquired two franchises in strategic locations: Minneapolis, Minnesota and San Jose, California. 
Both are accretive transactions and the territories have room for further organic growth. Minneapolis will 
enable us to have a stronger presence in the Upper Midwest of the US where we already have traction in 
winning municipal contracts with our UK-based Water Intelligence International offerings. We would like to 
expand our municipal business from this base of operations.  In addition, from Minneapolis, we may be able 
to  open  some  greenfield  locations  in  Canada.    San  Jose,  meanwhile  will  enable  us  to  have  a  regional 
corporate office in Silicon Valley.  The Bay Area is currently home to two very successful multi-million dollar 
franchises. Given the size of the addressable market and sensitivity of the entire Bay Area to sustainability 
issues, we believe that the San Jose operation has the opportunity to work with the neighbouring franchises 
and expand our presence significantly. Moreover, technology innovation is core to our  brand and to our 
future.  We plan to work with partners in Silicon Valley to develop new products. 

Second, we extended our national account structure with wins from regional insurance companies.  Such 
regional  accounts  enable  us  to  deepen  our  insurance  company  relationships.    We  anticipate  signing 
additional accounts with national insurance companies prior to the end of Q3 2020.   

Third, we started field trials to launch of our newest technology product  – a residential sewer diagnostic 
tool.  We plan to go to market with this device over the summer.  The sewer diagnostic tool is valuable in a 

Water Intelligence plc 
5 

 
 
 
 
 
 
 Chairman’s Statement 

Covid and post-Covid world because sewer blockages will increase as homeowners dispose of sanitary 
wipes in toilets.  Conventional sewer diagnostic approaches use video cameras which are cumbersome.  
Our tool  uses acoustics and analyses the  data  efficiently in the cloud.  Our product enables  analysis of 
blockages an order of magnitude faster than other products in the market.   

As  we  develop  our  brand,  we  seek  to  introduce  more  technology  products.    We  have  strong  R&D 
relationships  at Columbia  University,  Yale and University of Chicago.   Pre-crisis, we were sponsoring  a 
water product design competition with Columbia Business School to mark the University’s Year of Water 
Initiative.  We anticipate the design competition to be rescheduled for later this year.  With our reacquisition 
of the San Jose franchise, we seek to partner with venture capital firms and Stanford University in launching 
sustainability  products.    As  noted  above,  because  of  our  services  footprint  across  the  United  States 
touching  over  200,000  homes  annually,  we  are  really  a  distribution  platform  for  new  products  that 
complement our service offerings. 

Finally,  as  recently  announced,  we  have  signed  a  long-term  relationship  with  the  world’s  leading  cloud-
based CRM (customer relationship management) platform - Salesforce.com - to automate our execution 
processes  from  dispatch  of  technicians  to  invoicing  of  customers  to  follow-up  with  additional  customer 
services  and  sales.    In  the  2018  Chairman’s  Statement,  we  discussed  certain  attributes  of  scaling  our 
business.  We noted that with our critical mass of sales and matrix of product and services offerings we had 
the  makings  of  a  valuable  distribution  platform.    With  the  integration  of  enterprise  technology  from 
Salesforce.com, we are taking a giant step towards realizing efficiencies in execution and becoming a “One 
Stop Shop”  as we  have communicated  over the years.  Further,  we see our coming video  e-commerce 
offerings as a seamless complement whereby customers can be educated in sustainability, order products 
and services on-line and have our technicians instantaneously scheduled and routed to deliver the solution. 

Conclusion. 

We are off to a good start in 2020 despite the Covid-19 crisis. The Covid-19 crisis has underscored the 
value of our business both in good times and bad as an “essential service” provider.  For our shareholders, 
we are “acyclical” and a relative safe-haven.  The crisis has also highlighted the value of our brand and 
reputation  in  the  United  States  as  a  trusted  service  provider  on  whom  homeowners  and  insurance 
companies may count.  Navigated well, crises do present opportunities to distinguish oneself.  We had an 
excellent Convention in Scottsdale and have come out of the gates fast on a mission to make a difference 
in the marketplace and to continue our trajectory of strong compounded annual growth  for our next five-
year plan. 

Dr. Patrick DeSouza  
Executive Chairman 

16  June 2020

Water Intelligence plc 
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 Strategic Report 

Business Review and Key Performance Indicators 

The Chairman’s Statement, on pages 3 to 6, provides an overview of the year and the Outlook for Water 
Intelligence plc and its subsidiaries, referred to as the “Group”. The business indicators offered below 
are  meant  to  capture  for  the  Board  not  only  the  state  of  performance  but  also  the  evolution  of  our 
business model to a platform company that is a “One-stop Shop” for growing base of customers through 
additional cross-sales of solutions from across our business units and also the up-sales of technology 
products to fulfil more of the needs of our customers.  

The  Water  Intelligence  platform  has  two  wholly-owned  subsidiaries:    American  Leak  Detection  (ALD) 
and  Water  Intelligence  International  (WII).    These  business  units   are  distinguished  by  the  degree  of 
franchise-operated  and  corporate-operated  locations  and  their  respective  priorities  on  residential, 
business-to-business and municipal customers. ALD, our core business, is largely a franchise business 
with strategic corporate-operated locations.  ALD is a leader in using technology to pinpoint and repair 
water leaks without destruction. Solutions target both residential and  business-to-business customers, 
such  as  insurance  companies,  which  value  our  minimally  invasive  value  proposition.    ALD  has 
approximately $125 million of sales to end-users of our brand. That critical mass of sales is derived from 
direct  sales  via  corporate-operated  locations  and  indirect  sales  measured  by  royalty  income  from 
franchisees,  which,  in  turn,  is  based  on  franchisee  gross  sales  to  end-users.  With  its  installed  and 
growing base of residential customers, ALD can also upsell technology home services products to meet 
growing consumer demand for solutions to water loss and water quality. Meanwhile, WII, our UK-based 
operation  that  the  Group  acquired  in  Q4  2016,  focuses  on  municipal  solutions  given  the  world-wide 
problem  of  failing  water  infrastructure.  WII’s  solutions  are  also  technology-centred.  It  is  exclusively  a 
corporate-run  unit  that  leads  the  Group’s  international  expansion.  WII  does  have  the  capability  to 
execute ALD service offerings and is currently doing so at our corporate -operated location in Sydney. 
WII also cross-sells complementary municipal offerings and residential wastewater solutions to ALD for 
municipal customers in the US.  

The Group’s growth strategy is evaluated through key performance indicators (KPIs) and incorporates  
both corporate-operated and franchise-operated organic growth from ALD and WII solutions, as well as, 
unlocking additional sales growth and shareholder value  through acquisition, especially by selectively 
converting  ALD  franchises  to  corporate-operated  locations.    Such  re-acquisitions  of    franchisee 
operations enable some amount of the approximately $100 million in highly profitable franchisee sales 
to end-users of our solutions, recorded as royalty income, to be converted to the Group’s direct P&L. 
One  measure  of  unlocking  value  for  shareholders  from  such  reacquisitions  is  based  on  our  ability  to 
grow converted corporate locations faster than would be the case under franchise e operation. As a by-
product of such acquisition-led P&L growth, it is also important to separate continuing operating costs 
from non-core costs related to transactions that are executed as part of the Group’s growth plan. Finally, 
because of the recurring and growing nature of monthly royalty income from the franchise business, the 
Group is able to be efficient in its capital formation using both equity and  bank debt.  As a result, it is 
important that the Group manage to the right balance in capital formation by monitoring the level of net 
borrowings.  

Six key performance indicators (KPIs) are used by the Board to monitor the above described business 
model:  (i)  growth  in  ALD  franchise  royalty  income,  (ii)  growth  in  ALD  franchise-related  activities  that 
include both business to business sales and sales of parts and equipment, (iii) growth in ALD corporate-
operated locations in the United States, (iv) growth in WII corporate activities located outside the United 
States, (v) non-core costs and (vi) net borrowings. These six indicators are reported to the  Board on a 
monthly basis and used to assist the Board in the management of the business. 

2019 Conclusions Drawn From 6 KPIs: 

i. 

ii. 

ALD Franchise System is expanding its sales and brand presence across the United States as 
indicated  by  royalty  growth  which  furthers  our  evolution  as  a  “One-Stop  Shop”  distribution 
platform.    Royalty  growth  continues  given  market  demand  despite  franchisee  reacquisitions 
which remove some royalty from the pool of eligible royalty income.  
ALD Business-to-Business Channel takes advantage of our national execution presence under 
one brand and, led by the growth of insurance company channel, is fuelling expansion in both 
franchise-operated and corporate-operated locations.  

Water Intelligence plc 
7 

 
 
 
 
 
 
 
 
 Strategic Report 

iii. 

ALD corporate-operated locations add to critical mass of Group revenue and profits and through 
selective reacquisitions from our expanding franchise System further unlocks the Group’s equity 
value 

iv.  WII complements our ALD brand and contributes complementary municipal sales to the Group’s 

v. 

vi. 

overall sales presence in the US and international geographies 
Non-core  costs,  largely  legal  transactions  costs,  are  an  acceptable  trade-off  relative  to  the 
operating P&L benefits of adding critical mass to the Group’s revenue and profits 
Net-borrowing position is favourable for Group’s continued growth and business plan especially 
given the consistent growth of monthly recurring income and low interest rate environment 

Franchise Royalty Income.  

(i) 
The continued growth of the core ALD franchise business is the foundation for the business strategy of the 
Group. ALD is the centrepiece of the Group’s distribution strategy as a “One-Stop Shop” platform because 
of  its  sales  footprint  in  46  states  of  the  US  and  multiple  locations  in  Australia  and  Canada.  Moreover, 
because of the recurring nature of its royalty stream, the Group is able to increase shareholder value in its 
capital formation with a mix of debt and equity. As System-wide franchisee sales increase, the Board can 
decide whether to selectively reacquire franchises and convert them to corporate-operated locations adding 
critical mass of revenue and profits to the Group or to keep adding high margin royalty income to the Group.  
Royalty income in 2019 grew in absolute terms by 4% compared with 2018 despite significant reacquisitions 
during  2019  which  had  the  effect  of  reducing  the  eligible  pool  of  royalty  income.  Such  royalty  growth  is 
attributable in part to the benefits arising from the Group’s insurance channel which expands the franchise 
System. Profit before taxes from this business line grew by 11%.  The Group has 103 franchises at the 
end of 2019 which represents a decrease of 2 franchises (2018: 105). The net decrease was the result 
of the reacquisition and conversion  of 4 franchises  into corporate-run locations and an increase of 2 
new franchises.   Performance from royalty income is as follows: 

Total USA 
International 
Total Group Royalty Income 
Profit before tax (see note 4) 

Year ended 
31 December 
2019 
$'000 
6,356 
143 
6,499 
1,603 

Year ended 
31 December 
2018 
$'000 
6,087 
178 
6,265 
1,448 

Change 
% 
4% 
(20)% 
4% 
11% 

Franchise-related Activities.  

(ii) 
US franchise-related activities provide supporting evidence for the strength of the core ALD business.  Parts 
and equipment sales are one indication of franchisee reinvestment in growth of their respective operations. 
Business-to-Business  channels,  such  as  insurance  and  property  management  represent  national 
customers and are an indication that these customers value ALD’s nationwide brand and sales footprint – 
an important aspect of competitive strategy. Jobs for franchisees are sourced by Corporate headquarters 
from  insurance  companies  using  a  centralized  processing  system.  The  jobs  are  then  dispatched  to 
franchisees from corporate administration with corporate  administration taking liability and  payment risk. 
Finally, sales of franchise units represent the decision to develop a new territory through a franchisee.  This 
line  item  conveys  the  Group’s  current  priority  with  respect  to  adding  corporate-operated  locations  as 
opposed to franchisee-operated locations in order to develop and grow a territory.  Revenue from franchise-
related  activities  in  2019  grew  by  31%  compared  to  2018  largely  because  of  the  growth  of  the  Group’s 
business-to-business channel.   Profit before taxes grew 24% in 2019 compared with 2018.  Performance 
from franchise-related activities are as follows: 

Water Intelligence plc 
8 

 
 
 
 
 
 
  
 
 
 
 
 
 Strategic Report 

Parts and equipment sales 
Business-to-Business sales 
Sales of Franchise Units 
Total Revenue from US Other Activities    
Profit before tax (see note 4) 

Year ended 
31 December 
2019 
$'000 
854 
7,106 
90 
8,050 
601 

Year ended 
31 December 
2018 
$'000 
1,076 
5,023 
55 
6,154 
484 

Change 
% 
(21)% 
41% 
64% 
31% 
24% 

US Corporate Operated Locations (ALD).  

(iii) 
Corporate-run  locations  both  greenfield  and  initiated  after  reacquisition  of  franchise  locations  contribute 
revenue and profits to the Group.  In addition, such operations support the franchise System with strategy, 
marketing  and  execution  support  in  further  developing  territories.  Performance  of  the  US  corporate-run 
locations  post-reacquisition  is  also  an  indication  of  the  success  of  the  Group’s  strategy  to  selectively 
reacquire ALD franchises to meet increasing market demand for our minimally invasive leak detection and 
repair solutions. The Group directly operates 18 territories, an increase of 3 territory (2018: 15). Sales 
growth  from  corporate-operated  locations  grew  strongly  both  organically  and  from  reacquisitions  when 
compared with 2018.   

As  set  forth  below,  ALD  Corporate-operated  revenue  grew  43%  to  $14.4  million  (2018:  $10.1  million). 
Meanwhile profit before taxes grew strongly by 67% to a little more than $2 million (2018: $1.2 million). This 
KPI  table  was  redesigned  in  2018  to  add  information  for  the  Board.    We  have  begun  to  measure  the 
difference  between  near-term  corporate  growth  through  reacquisitions  of  franchisees  and  longer-run 
corporate-operated organic growth post reacquisition.  We have included a line item for corporate locations 
owned  during  the  comparison  years.    Holding  aside  2019  franchise  reacquisitions,  sales  growth  from 
corporate-operated locations owned prior to 1 January 2018 grew 10% to $8.6 million (2018: $7.8 million).   
Profit before taxes for the same subset of corporate-operated locations grew  37% to $1.3 million (2018: 
$0.95 million).   

Table (iii) also enables us to assess the trade-off between franchise royalty growth and corporate-operated 
growth by examining yield in terms of Group profit before tax. Corporate store profit before tax amount to 
$2 million.  If the same $14.4 million of sales to the same customers was executed by a franchisee, the 
Group would receive approximately $0.23 million or 11% of the profit before taxes.  ($14.4 million of sales 
multiplied by 6% royalty fee equals approximately $0.86 million of royalty income; and $0.86 million is then 
multiplied by 27% profit margin of royalty income - see KPI #1 – to yield $0.23 million of profit before taxes 
to the Group).  Hence, when compared to the $2 million in corporate store profits before taxes contributed 
to the Group, the incremental profit of reacquiring franchises unlocks shareholder value.  On the other hand, 
it should be noted that, recurring monthly royalty revenue is especially valuable for optimal capital formation 
by reinforcing non-dilutive bank finance.  The Board will use this KPI to evaluate the trade-offs.  

Performance from corporate-operated locations is as follows: 

Revenue 
   Locations owned prior to 1 January 2018 

Year ended 
31 December 
2019 
$'000 
14,446 
8,567 

Year ended 
31 December 
2018 
$'000 
10,141 
7,759 

Change 
% 
43% 
10% 

Profit before tax (see note 4) 
   Locations owned prior to 1 January 2018 

2,025 
1,301 

1,213 
952 

67% 
37% 

Water Intelligence plc 
9 

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 Strategic Report 

International Corporate Operated Locations (WII)  

(iv) 
The Group continues to strengthen its multinational presence through its UK-based WII subsidiary. WII 
was established during Q4 2016 with the acquisition of NRW Utilities Ltd.  WII has expanded its 
operational scope by managing the corporate location established in Sydney, Australia after the 
reacquisition of a former ALD franchisee in 2017 and now Ontario, Canada after another reacquisition.  

The objective was for UK-based WII to lead the Group’s international expansion.  Sales have grown 16% 
during 2019 to $3.4 million. (2018: $2.9 million). Most importantly, profits grew strongly.  (2019: $0.22 
million; 2018: $0.03 million).  Performance from Water Intelligence International is as follows:   

UK-based WII 
Sydney, Australia 
Ontario, Canada 

Total Revenue from International 
Corporate Activities  

Profit before tax (see note 4) 

Year ended 
31 December 
2019 
$'000 
1,386 
1,421 
562 

3,369 

226 

Year ended 
31 December 
2018 
$'000 
1,628 
1,279 

Change 
% 
(15)% 
11% 
N/A 

2,907 

16% 

31 

630%  

Non-Core Costs.  

(v) 
During  2019,  the  Group  incurred  what  are  considered  to  be  non-core  costs  relating  to  (i)  legal  costs 
relating to transactions executed for the future growth of the business and (ii) a prepayment write off for 
a service that had not been performed. As discussed herein, understanding non-core costs, as distinct 
from  continuing  operating  costs,  enables  the  Board  to  evaluate  capital  allocation  choices  made  to 
accelerate operations organically and to scale through acquisition. In 2019, there were $493,000 of non-
core costs. During 2018, there were $287,000 of non-core costs. Please see table below for details: 

Product development legal costs 
Technology product write-off 
Plumbing unit write-off related to acquisition 
Transaction-related employee costs 
Transaction-related legal costs 
Total 

Year ended  
31 December 2019 
$’000  
-  
93  
187  
82  
131  
493  

Year ended  
31 December 2018 
$’000 
60 
60 
32 
- 
135 
287 

Net Borrowings. 

(vi) 
Management of financial resources is important for making various decisions regarding the 
reinvestment rate in the growth of operations.  As noted herein, the recurring income from franchise 
royalty provides the Group with attractive attributes for using b ank debt to complement equity sources 
of capital.  In the current macroeconomic environment, bank debt is a relatively cheaper cost of capital 
than equity.  Net cash is currently approximately $2.0 million. 

Water Intelligence plc 
10 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Strategic Report 

Group 

Lines of credit: acquisition and working capital 
Term loan 

Less: Cash 

Held in US Dollars 
Held in £ Sterling 
Held in CDN Dollars 
Held in AU Dollars 

Total Net Borrowings/(Cash) 

Year ended  
31 December  
2019 
$'000 
1,264 
2,047 
3,311 

4,127 
633 
121 
400 
5,281 
(1,970) 

Year ended  
31 December  
2018 
$'000 
1,616 
822 
2,438 

3,569 
1,239 

208 
5,016 
(2,578) 

Principal Risks and Uncertainties 
The  Group’s  objectives,  policies  and  processes  for  measuring  and  managing  risk  are  described  in 
note 23. The principal risks and uncertainties to which the Group is exposed include:  

Market Risk 

The Group’s activities expose it to the financial risk of changes in foreign currency exchange rates as 
it undertakes certain transactions denominated in foreign currencies. There has been no change to 
the Group’s exposure to market risks. The Group monitors exposure to foreign exchange rate changes 
on a daily basis by a daily review of the Group’s cash balances in the US, UK , Canada and Australia. 

Interest Rate Risk 
The Group’s interest rate risk arises from its short and term loan borrowings.  

Whilst borrowing issued at variable rates would expose the Group to cash flow risks, as at year -end, 
the Company does not have any variable rate borrowings. 

Credit Risk 
The Group’s credit risk is primarily attributable to its cash and cash equivalents and trade 
receivables. The credit risk on other classes of financial assets is considered insignificant. 

Liquidity Risk 
The  Group  manages  its  liquidity  risk  primarily  through  the  monitoring  of  forecasts  and  actual  cash 
flows. 

Covid-19 Risk 
The Group delivers water and wastewater services and is considered a supplier of “essential services” 
under governmental policies covering shelter-in-place.  As such the Group has continued to operate 
during the pandemic.  While 2Q has produced slowing, as homeowners evaluated the risks of 
residential delivery of solutions, a combination of Company health and safety protocols for our 
technicians and the continued consumer demand for  water and wastewater solutions has enabled the 
Group to return to executing its operating plan. The Group has sufficient cash to execute its plan and 
work protocols for the health and safety of all our stakeholders, especially our technicians and our 
customers. 

Other Risks 
There is a risk that existing and new customer relationships and R&D will not lead to the sales growth 
and increased profits. The Group is reliant on a small number of skilled managers. The Group is reliant 
on effective relationships with its franchisees, especially in the US. 

Water Intelligence plc 
11 

 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 Strategic Report 

Corporate Governance statement S172 of the UK’s Companies Act 
Each director must act in a way that, in good faith, would most likely promote the success of the Group for 
the benefit of its stakeholders.  The Board of Directors consider, both individually and together, that they 
have acted in the way they consider, in good faith, would be most likely to promote the success of the 
company for the benefit of its members as a whole (having regard to the stakeholders and matters 
indicated in S172) in the decisions taken during the year ended 31 December 2019. Following is an 
overview of how the Board performed its duties during 2019. 

Shareholders 
The Executive Chairman, Chief Financial Officer, members of the Board and senior executives on the 
management team have regular contact with major shareholders.  The Board receives regular updates on 
the views of shareholders which are taken into account when the Board makes its decisions.  During May 
2019, the Company raised capital from largely its current shareholders and received feedback during that 
process. Also, given investor communication, the Board continues to invest in Water Intelligence 
International to grow both in the UK and US. 

Employees 
The Board recognizes the importance of advanced human capital to a technology and services-led 
business.  The Board works through its human resources director to provide on-going training and 
benefits.  It also provides advancement opportunities in its various corporate-operated locations.  As 
noted in the Directors’ Report, the Group has taken a variety of steps to address the COVID-19 pandemic 
in terms of its employees.   

Franchisees 
The Group holds an annual convention for its franchisees which includes education and training sessions.  
Franchisees have an Advisory Committee that provides input to the Board with quarterly meetings.  One 
of our Board members, Bobby Knell, successfully developed the Dallas franchise and retired as one of our 
leading franchisees. He provides an additional channel for input from the franchise System. 

Customers 
ALD has a reputation for high quality service delivery across the United States for over thirty years.  Given 
the importance of our reputation with customers, especially insurance companies, the Board pays 
significant levels of attention to the quality of our service delivery.  Management gathers data that it 
shares with the Board on customer satisfaction.  

Community and Environment 
The Group’s brand stands for the conservation of water and the importance of providing solutions to 
wastewater leaks.  Through our advertising and marketing the Group seeks to communicate to the public 
the importance of sustainability, particularly with respect to water.  For example, the Group took an active 
role in not only providing leak detection services to local government in Flint, Michigan – a community 
known for its lead in the water crisis – but also working to educate community members on the importance 
of on-going water monitoring.  The Board has sought to be active with respect to education and water. 
During 2019 and 2020, members of the Board have worked with Columbia University to contribute to its 
“Year of Water” education campaign.  In that context, the Board has also worked with non-profits focused 
on global water-related issues, especially among the poor in Africa. 

By order of the Board 

Patrick DeSouza  
Executive Chairman 

16 June  2020 

Water Intelligence plc 
12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

The  Directors  present  their  report  on  the  affairs  of  Water  Intelligence  plc  (the  “Company”)  and  its 
subsidiaries, referred to as the Group, together with the audited Financial Statements and Independent 
Auditors’ report for the year ended 31 December 2019. 

Principal Activities 
The  Group  is  a  leading  provider  of  minimally-invasive  leak  detection  and  remediation  services.  The 
Group’s strategy is to be a “One-stop Shop” for solutions (including products) for residential, commercial 
and municipal customers. 

Results 
The financial performance for the year, including the Group’s Statement of Comprehensive Income and 
the Group’s financial position at the end of the year, is shown in the Financial Statements on pages 29 to 
35. 

2019 was marked by sustained and balanced multinational growth for both ALD and WII – ideal for 
scaling of operations.  Total revenue grew 27% to $32.4 million and profit before tax grew 34% to 
$2.36  million  when  compared  with  2018.    Our  ALD  subsidiary  grew  revenue  28%  to  $29  million          
and  profit  before  tax  24%  to  $2.13  million  when  compared  with  2018.    Our  WII  subsidiary  grew 
revenue  16%  to  $3.37  million  and  turned  sharply  upward  in  profit  before  taxes  to  $0.23  million.  
More  generally,  Water  Intelligence  2019  results  are  consistent  with  its  2014-19  CAGR  of  35% 
revenue growth and 33% profit before taxes growth even though the Group has grown much larger 
in  absolute  terms  of  revenue  and  profit  before  taxes.    The  splits  between  ALD  and  WII  revenue 
remained  consistent  with  2018  with  approximately  90%  of  total  revenue  attributable  to  ALD  and 
10% of total sales attributable to WII consistent with balanced growth. 

Going Concern 
The Directors  have  prepared  a  business plan and cash flow  forecast for  the period to April 2021. The 
forecast contains certain assumptions about the level of future sales and the level of margins achievable. 
These  assumptions  are  the  Directors’  best  estimate  of  the  future  development  of  the  business.  The 
Directors  acknowledge  that  the  Group  in  the  near-term  is  funded  mainly  on  cash  generation  by  its 
profitable and growing US-based franchise business, ALD.  The Directors also note that the Group has 
cash  net  of  borrowings  of  $1.97  million  on  its  balance  sheet  as  of  31  December  2019  (see  Strategic 
Report) and has diversified its operations further with growth in WII.  Moreover, after an oversubscribed 
capital raise in May 2019, the Directors believe that funding will be available on a case-by-case basis for 
different additional initiatives.  The Directors conclude that the Group will have adequate cash resources 
both to pursue its growth plan and to accelerate execution if it so chooses. The Directors are satisfied that 
the  Group  has  adequate  resources  to  continue  in  operational  existence  for  the  foreseeable  future  and 
accordingly, continue to adopt the going concern basis in preparing the financial statements.    

Research Design & Development 
Expenditure  on  pure  research  and  development,  all  of  which  was  undertaken  by  third  parties  not 
related to the Group, was $10,152 (2018: $64,285). The Group’s focus is currently on reinvestment 
for commercialization of products not pure R&D. The Group remains committed to anticipate market 
demands  and  has  spent  money  on  new  product  development  during  the  year  which  has  been 
capitalised.  

Dividends 
The Directors do not recommend the payment of a dividend (2018: $nil).  

Share Price 
On  31  December  2019,  the  closing  market  price  of  Water  Intelligence  plc  ordinary  shares  was  233.0 
pence. The highest and lowest prices of these shares during the year to 31 December 2019 were 450.0 
pence and 171.5 pence respectively. 

Water Intelligence plc 
13 

 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

Capital Structure 
Details of the authorised and issued share capital are shown in Note  21. No person has any special 
rights of control over the Company’s share capital and all issued shares are fully paid.  

Future Developments 
Future developments are outlined throughout the Chairman’s Statement on pages 3-6. 

Financial Risk Management 
Financial  risk  management  is  outlined  in  the  principal  risks  and  uncertainties  section  of  the  Strategic 
Report on page 11.  

Subsequent Events 

On  15  June  2020,  the  Group  announced  that  it  has  launched  an  implementation  of  Salesforce.com’s 
customer  relationship  management  software  across  its  ALD  corporate  and  franchise  operations.    The 
implementation will enable ALD to automate its entire workflow from customer leads to service dispatch of 
technicians anywhere in the US to customer reporting upon job completion to invoicing.  The implementation 
will produce much greater efficiencies and capability to execute on a faster rate of growth. ALD’s franchise 
System will share in the licensing and implementation investment.  

On 1 June 2020, the Group completed the reacquisition of its San Jose, California franchise territory within 
the Group’s ALD franchise business.  San Jose is a strategic reacquisition because of its location in Silicon 
Valley.  The Group plans to use  this corporate base to advance  its innovation roadmap and R&D.   The 
reacquisition also enables the Group to add further scale to Water Intelligence financially and operationally.  
The  purchase  price  was  approximately  $1.05  million.    2019  sales  for  San  Jose  franchise  location  were 
approximately  $0.7  million  and  pre-tax  profits  were  approximately  $0.2  million.    The  reacquisition  also 
reinforces growth in the Bay Area with its multimillion dollar franchises in the San Francisco and Berkeley 
territories.  

On 30 April 2020, the Group completed the reacquisition of its Minneapolis, Minnesota franchise within the 
Group’s ALD franchise business. Minneapolis is a significant reacquisition that enables the Group to add 
further scale to Water Intelligence financially and operationally. The purchase price was approximately $1.3 
million  to  be  paid  evenly  over  four  years.  2019  sales  for  the  Minneapolis  franchise  location  was 
approximately  $0.98  million  and  pre-tax  profits  were  approximately  $0.31  million.    Operationally,  the 
reacquisition of Minneapolis creates a corporate base in the Upper Midwest region of the United States. 
During 2019, the Group executed several significant  municipal contracts in the  Upper  Midwest  affording 
cross-selling opportunities from the Group’s Water Intelligence International subsidiary. 

The provisional fair values of the acquisitions subsequent to year end are detailed below: 

Minneapolis 
$ 

San Jose 
$ 

Total 
$ 

Fair value of assets and liabilities acquired 
Equipment 
Vehicles 
Other 
Net assets acquired 
Consideration 
Cash  
Deferred consideration – discounted to present 
value 
Total consideration 

64,730 
40,922 
10,990 
116,642 

69,397 
- 
16,000 
85,397 

132,127 
40,922 
26,990 
200,039 

329,670 
983,012 
1,312,682 

380,000 
667,000 
1,047,000 

707,670 
1,650,012 
2,357,682 

Intangible asset arising on acquisition  

1,196,040 

961,603 

2,157,643 

Water Intelligence plc 
14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

During 2019, a claim was brought against the Company by a former franchise owner which was settled 
subsequent to the end of the year in February 2020. The parties agreed to an adjustment to the original 
purchase price for the reacquisition for the franchise. In addition, among other items, the former franchise 
owner agreed to a covenant not to compete and an extension of confidentiality over intangible assets of 
the Company in perpetuity. As such, the Company accrued the settlement as of 31 December 2019, 
totalling a net amount of $200,000 and recorded a covenant not to compete asset in connection with the 
accrual. The covenant not to compete commences in February 2020 for a period of one year from that 
date. 

COVID-19 

PPP Program - The Paycheck Protection  Program (PPP) brings much needed relief to business owners 
affected by the coronavirus. Not only does this loan program provide funding to help cover payroll and other 
expenses, but if used for qualifying purposes, part or all of the loan can be forgiven. ALD applied for and 
received funding of $1,869,800 under this program in April 2020 

Work Protocols and PPE - The Group reviewed all applicable Shelter-in-Place Orders and  determined 
that our operations qualify as services related to essential/critical infrastructure with respect to water 
and wastewater and that we are able to continue to operate under those Orders. The Group has taken 
health and safety measures with respect to all personnel and increased significantly its inventory of 
Personal  Protective  Equipment  (PPE).  The  Group  has  issued  work  protocols  with  respect  to  our 
service  technicians  who  are  essential  to  the  delivery  of  our  water  and  wastewater  solutions  to 
customers.  All  non-essential  personnel  have  been notified  to  work remotely until  further  notice.    All 
employees  have  been  instructed  to  comply  with  social  distancing  rules/requirements  in  their 
jurisdictions,  as  well  as  other  safety  and  health  precautions   including  use  of  PPE,  frequent  hand-
washing and sanitizing of all equipment.   

Directors 
The Directors who served the Company during the year and up to the date of this report were as 
follows: 

Executive Directors 
Patrick DeSouza – Executive Chairman 
John Weigold (Resigned 17January 2019) 
Bobby Knell (Appointed 12 March 2019) 

Non-Executive Directors 
Laura Hills  
Michael Reisman 
David Silverstone 

The biographical details of the Directors of the Company are set out on the Corporate Governance section 
of the report and on the Company’s website www.waterintelligence.co.uk  

Water Intelligence plc 
15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ emoluments 

2019 

Executive Directors 
P DeSouza 
B Knell 
J Weigold 
Non-Executive Directors 
D Silverstone 
L Hills 
M Reisman 

2018 

Executive Directors 
P DeSouza 
J Weigold 
Non-Executive Directors 
D Silverstone 
M Reisman 
L Hills 

 Directors’ Report 

Salary, Fees & 
Bonus 

Benefits  Redundancy  

$ 

$ 

$  

517,346 
40,000 
41,250 

21,000 
20,000 
20,000 

20,034 
- 
- 

- 
- 
- 

659,596 

20,034 

- 
- 
- 

- 
- 
- 

Salary, Fees & 
Bonus 

Benefits  Redundancy  

$ 

$ 

$  

479,417 
125,000 

21,000 
20,000 
20,000 

22,455 

- 
- 
- 

665,417 

22,455 

- 

- 
- 
- 

- 

Total 

$ 

537,380 
40,000 
41,250 

21,000 
20,000 
20,000 

679,630 

Total 

$ 

501,872 
125,000 

21,000 
20,000 
20,000 

687,872 

Directors’ interests 
The Directors who held office at 31 December 2019 and subsequent to year end had the following direct 
interest in the ordinary shares of the Company at 31 December 2019 and at the date of this report, 
excluding the shares held by Plain Sight Systems, Inc. 

Patrick DeSouza* 
Michael Reisman* 
David Silverstone 
John Weigold 
Laura Hills 

Number of shares at 
31 December 2019 
5,042,110 
177,599 
- 
- 
114,230 

% held at 31 
December 2019 
29.83 
1.05 
- 
- 
0.67 

Number of shares at 
1 June 2020 
5,042,110 
177,599 
- 
- 
114,230 

% held at        1 
June 2020 
29.83 
1.05 
- 
- 
0.67 

*Included in the total above, Patrick DeSouza received (i) 600,000 Partly Paid Shares during 2016 (ii) 750,000 in March 
2018 and (iii) 800,000 in May 2019. These will not be admitted to trading or carry any economic rights until fully paid.  

*Patrick DeSouza and Michael Reisman are directors and shareholders in Plain Sight Systems, I nc. 

Share option schemes 
To provide incentive for the management and key employees  of the Group, the Directors  award stock 
options.  Details of the current scheme are set out in Note 7. 

Water Intelligence plc 
16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

Substantial Shareholders 
As well as the Directors’ interests reported above, the following interests of 3.0% and above as at the date 
of this report were as follows: 

Plain Sight Systems, Inc. 
State Street Nominees Limited 
Canaccord Genuity Group Inc. 
Amati AIM VCT 
George D. Yancopoulos 

Number of shares  % held 
14.38 
2,430,000 
5.92 
1,000,000 
5.67 
959,106 
4.82 
814,200 
4.50 
759,996 

Corporate Responsibility 
The Board recognises its employment, environmental and health and safety responsibilities. It devotes 
appropriate  resources  towards  monitoring  and  improving  compliance  with  existing  standards.  An 
Executive Director has responsibility for these areas at  Board level, ensuring that the Group’s policies 
are upheld and providing the necessary resources. 

Employees 
The Board recognises that the Group’s employees are its most important asset.  

The  Group  is  committed  to  achieving  equal  opportunities  and  to  complying  with  relevant  anti-
discrimination  legislation.  It  is  established  Group  policy  to  offer  employees  and  job  applicants  the 
opportunity  to  benefit  from  fair  employment,  without  regard  to  their  sex,  sexual  orientation,  marital 
status, race, religion or belief, age or disability. Employees are encouraged to train and develop their 
careers. 

The Group has continued its policy of informing all employees of matters of concern to them as employees, 
both in their immediate work situation and in the wider context of the Group’s well-being. Communication 
with employees is effected through the  Board, the Group’s management briefings structure, formal and 
informal meetings and through the Group’s information systems. 

Independent Auditors 
Crowe UK LLP has expressed their willingness to continue in office. In accordance with section 489 of 
the Companies Act 2006, resolutions for their re-appointment and to authorise the Directors to determine 
the Independent Auditors’ remuneration will be proposed at the forthcoming Annual General Meeting.  

Statement of disclosure to the Independent Auditor 
Each of the persons who are directors at the time when this Directors' report is approved has 
confirmed that: 

• 

• 

so far as that Director is aware, there is no relevant audit information of which the Company and the 
Group's auditor is unaware; and 

that Director has taken all the steps that ought to have been taken as a director in order to be 
aware  of  any  relevant  audit  information  and  to  establish  that  the  Company  and  the  Group's 
auditor is aware of that information. 

By order of the Board 

Patrick DeSouza  
Executive Chairman 
16 June 2020

Water Intelligence plc 
17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

As a Board, we believe that practising good Corporate Governance is essential for building a successful 
and sustainable business in the long-term interests of all stakeholders. Water Intelligence’s shares are 
listed on AIM, a market operated by the London Stock Exchange. 

IFRS 15 (Revenue from Contracts with Customers) came into effect 1 January 2018 replacing IAS 18 
(Revenue and Related Interpretations). We have expanded our discussion in footnote 3 to cover each 
type of customer: residential, business-to-business, municipal and franchise. 

With effect from September 2018, Water Intelligence has adopted the QCA Corporate Governance Code. 
The Company has adopted a share dealing code for the Board and employees of the Company which is 
in conformity with the requirements of Rule 21 of the AIM Rules for Companies. The Company takes steps 
to ensure compliance by the Board and applicable employees with the terms of such code. 
The following pages outline the structures, processes and procedures by which the Board ensures that 
high standards of corporate governance are maintained throughout the Group. 

Further details can be found on our website at www.waterintelligence.co.uk/corporate-Board-and-
governance. 

Takeovers and Mergers 
The Company is subject to The City Code on Takeovers and Mergers. 

Board 
The Board, chaired by Patrick DeSouza, comprises two executive and three non-executive directors and it 
oversees and implements the Company’s corporate governance programme. As Chairman, Dr. DeSouza 
is responsible for the Company’s approach to corporate governance and the application of the principles 
of the QCA Code.  Michael Reisman and David Silverstone are the Company’s independent directors. The 
Board is supported by two committees: audit and remuneration. The Board does not consider that it is of a 
size at present to require a separate nominations committee, and all members of the Board are involved in 
the appointment of new directors. 

Each Board member commits sufficient time to fulfil their duties and obligations to the Board and the 
Company. They are required to attend at least 4 Board meetings annually and join regular Board calls that 
take place between formal meetings and offer availability for consultation when needed. 

Board papers are sent out to all directors in advance of each Board meeting including management 
accounts and accompanying reports from those responsible. 

Meetings held during the period between 1 January 2019 and 31 December 2019 and the attendance of 
directors is summarised below: 

Patrick DeSouza 
Bobby Knell 
Michael Reisman       
David Silverstone 
Laura Hills  

Board meetings 
Possible (attended) 
6/6 
6/6 
6/6 
6/6 
6/6 

Audit committee 
Possible (attended)  Possible (attended) 

Remuneration committee 

2/2 

2/2 

2/2 
2/2 

Board Committees 
The Board has established an Audit Committee and a Remuneration Committee with delegated duties and 
responsibilities. 

(a) Audit Committee 
Laura  Hills,  Non-Executive  Director,  is  Chairman  of  the  Audit  Committee.  The  other  member  of  the 
Committee  is  Michael  Reisman.  The  Audit  Committee  is  responsible  for  ensuring  that  the  financial 

Water Intelligence plc 
18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

performance, position and prospects for the Company are properly monitored, controlled and reported on 
and for meeting the auditors and reviewing their reports relating to accounts and internal controls. 

(b) Remuneration Committee 
Michael Reisman, Non-Executive Director, is Chairman of the Remuneration Committee. The other member 
of  the  Committee  is  David  Sliverstone.  The  Remuneration  Committee  is  responsible  for  reviewing 
performance of Executive Directors and determining the remuneration and basis of service agreement with 
due  regard  for  the  Combined  Code.  The  Remuneration  Committee  also  determines  the  payment  of  any 
bonuses to Executive Directors and the grant of options. 

The Company has adopted and operates a share dealing code for directors and senior employees on the 
same terms as the Model Code appended to the Listing Rules of the UKLA. 

Board Experience 
All five members of the Board bring complementary skill sets to the Board. One director is female and four 
are male. The Board believes that its blend of relevant experience, skills and personal qualities and 
capabilities is sufficient to enable it to successfully execute its strategy. In addition, the Board receives 
regular updates from, amongst others, its nominated adviser, legal counsel and company secretary in 
relation to key rule changes and corporate governance requirements, as well as regular liaison with audit 
firms both in the UK and the US in respect of key disclosure and accounting requirements for the Group, 
especially as accounting standards evolve. In addition, each new director appointment is required to 
receive AIM rule training from the Company’s nominated adviser at the time of their appointment. 

Patrick J. DeSouza, Executive Chairman 

Term of office: Appointed as Executive Chairman in July 2010. 

Background and suitability for the role: Dr. DeSouza has been Chairman of American Leak Detection 
since 2006 and Executive Chairman since its reverse merger to create Water Intelligence plc in 2010. He 
has 25 years of operating and advisory leadership experience with both public and private companies in 
the defence, software/Internet and asset management industries. Over the course of his career, Dr. 
DeSouza has had significant experience in corporate finance and cross-border mergers and acquisition 
transactions. He has practised corporate and securities law as a member of the New York and California 
bars. Dr. DeSouza has also worked at the White House as Director for Inter-American Affairs on the 
National Security Council. He is the author of Economic Strategy and National Security (2000) and has 
been a visiting lecturer at Yale Law School. He is a graduate of Columbia College, the Yale Law School 
and Stanford Graduate School. 

Bobby Knell, Executive Director 

Term of office: Appointed March 2019. 

Background and suitability for the role: The ALD franchise business is central to the operations and value 
proposition of Water Intelligence. Bobby has been serving as a managing director at Water Intelligence 
responsible for franchise relations for the last four years.  Prior to this role, Bobby founded and grew the 
Dallas franchise of American Leak Detection into a multi-million dollar operation, an operation now run by 
his son.  His appointment furthers the alignment of strategy and interests between corporate operations 
and the growing American Leak Detection franchise business. 

Michael Reisman, Independent Non-executive Director 

Term of office: Appointed as a non-executive director on 30 July 2010. 

Background and suitability for the role: Professor Reisman currently serves as Myres S. McDougal 
Professor of International Law at the Yale Law School, where he has been on the faculty since 1965 and 
has previously been a visiting professor in Tokyo, Berlin, Basel, Paris, Geneva and Hong Kong Professor 
Reisman is the President of the Arbitration Tribunal of the Bank for International Settlements and a 
member of the Advisory Committee on International Law of the Department of State. He has served as 

Water Intelligence plc 
19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

arbitrator and counsel in many international cases. He was also President of the Inter-American 
Commission on Human Rights of the Organization of American States. Because of his experience and the 
international character of the Company, Professor Reisman leads matters of governance, corporate 
responsibility and remuneration. He is a graduate of Yale Law School. 

Laura Hills, Non-executive Director 

Term of office: Appointed as a non-executive director on 6 February 2018  and Vice-Chairman August 
2019. 

Background and suitability for the role: Laura has more than 30 years’ experience as a legal professional, 
having spent 10 years working for Overseas Private Investment Corporation (OPIC), where she served as 
Associate General for the agency’s finance program, supervising a team of lawyers on all finance 
transactions ranging from micro-lending and small business to multi-creditor infrastructure project 
financing in emerging market countries. In 2002, Ms. Hills founded Hills, Stern & Morley LLP, an emerging 
markets legal firm based in Washington D.C. Laura sits on the Board of the Gerald Ford Presidential 
Foundation. Given her background in finance and transactions, Laura heads the Audit Committee. Laura 
brings considerable expertise in negotiating on infrastructure and renewables related transactions 
globally. Moreover, Ms. Hills experience with non-profits assists the Board in fulfilling its responsibility to 
advance the mission of Water Intelligence to support underserved communities globally. Laura holds 
undergraduate, graduate and law degrees from Stanford University.  

David Silverstone, Independent Non-executive Director 

Term of office: Appointed as a non-executive director on 6 February 2018, having previously been an 
Executive Director since November 2011. 

Background and suitability for the role: David has been involved in water issues since the early 1970s. He 
served as Connecticut’s first consumer advocate on utility issues from 1974 to 1977. He then practiced 
law focusing on utility issues representing water, electric and gas utilities, consumer groups, large 
consumers and small power producers until 1999. From 1999 to 2000 he was Group Vice-President and 
Chief Administrative Officer of The Southern Connecticut Gas Company, a local gas distribution company. 
From 2001 until his retirement in 2008 he was Chief Executive Officer of the South Central Connecticut 
Regional Water Authority based in New Haven, Connecticut. The Authority has over 400,000 consumers, 
1600 miles of pipe, and an annual operating budget of over $75 million. Since his retirement he has been 
Chairman and Chief Executive Officer of Science Park Development Corporation, a non-profit company 
charged with the redevelopment of commercial space adjacent to Yale University into a high 
tech/bioscience mixed use development. Mr. Silverstone graduated from Lehigh University with a B.A, and 
from Columbia University School of Law with a J.D. David’s experience in the water sector provides the 
Board with additional insight and knowledge as to how to work with the wider water industry 

The Group has a non-Board Chief Financial Officer, Pat Lamarco, who attends all Board meetings and 
reports regularly to the Board and assists in the preparation of Board materials and in reviewing the 
budget and ongoing performance.  Mr. Lamarco has significant tax and audit experience. Mr. Lamarco 
was formerly a partner with RSM, a global accounting firm. 

The Company Secretary is responsible for ensuring that Board procedures are followed and that all 
applicable rules and regulations are complied with. Adrian Hargrave currently performs the role of 
Company Secretary, providing an advisory role to the Board. The Company Secretary is supported and 
guided in this role by the Company’s legal advisors. 

The Directors have access to the Company’s CFO, NOMAD, Company Secretary, lawyers and auditors 
as and when required and are able to obtain advice from other external bodies when necessary. 

Water Intelligence plc 
20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

Board Performance and Effectiveness 
The performance and effectiveness of the Board, its committees and individual Directors is reviewed by 
the Chairman and the Board an ongoing basis. Training is available should a Director request it, or if the 
Chairman feels it is necessary. The performance of the Board is measured by the Chairman and Michael 
Reisman, one of the non-executive directors, with reference to the Company’s achievement of its strategic 
goals. 

Risk Management 
The Directors recognise their responsibility for the Group’s system of internal control and have established 
systems to ensure that an appropriate and reasonable level of oversight and control is provided. The 
Group’s systems of internal control are designed to help the Group meet its business objectives by 
appropriately managing, rather than eliminating, the risks to those objectives. The controls can only 
provide reasonable, not absolute, assurance against material misstatement or loss. 

The Executive Chairman with the assistance of the Company Secretary and the Chief Financial Officer 
manages a risk register for the Group that identifies key risks in the areas of corporate strategy, financial, 
clients, staff, environmental and the investment community. The Governance Committee of the Board are 
provided with a copy of the register. The register is reviewed periodically and is updated as and when 
necessary. 

Within the scope of the annual audit, specific financial risks are also evaluated in detail, including in 
relation to foreign currency, interest rates, debt covenants, taxation and liquidity. 

The annual budget is reviewed and approved by the Board. Financial results, with comparisons to budget 
and latest forecasts are reported on a monthly basis to the Board together with a report on operational 
achievements, objectives and issues encountered. Significant variances from plan are discussed at Board 
meetings and actions set in place to address them. 

Approval levels for authorisation of expenditure are at set levels throughout the management structure 
with any expenditure in excess of pre-defined levels requiring approval from the Executive Chairman and 
the Chief Financial Officer. 

Measures continue to be taken to review and embed internal controls and risk management procedures 
into the business processes of the organisation and to deal with areas of improvement which come to the 
management’s and the Board’s attention. We expect the internal controls for the business to change as 
the business expands both geographically and in terms of product development. 

The Company’s auditors are encouraged to raise comments on internal control in their management letter 
following their audit, and the points raised and actions arising are monitored through to completion by the 
Audit Committee. 

Corporate Culture 
Corporate Responsibility 

The Board recognises its employment, environmental and health and safety responsibilities. It devotes 
appropriate resources towards monitoring and improving compliance with existing standards. There is a 
professional Human Resources Director.  David Silverstone is responsible at the Board level. The Human 
Resources Director reports directly to Mr. Silverstone. Mr. Silverstone ensures that the Group’s policies 
are upheld and providing the necessary resources. All members of the Board have significant experience 
in matters of public policy. 

Employees 

The Board recognises that the Group’s employees are its most important asset. 

The Group is committed to achieving equal opportunities and to complying with relevant anti-
discrimination legislation. It is established Group policy to offer employees and job applicants the 

Water Intelligence plc 
21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

opportunity to benefit from fair employment, without regard to their sex, sexual orientation, marital status, 
race, religion or belief, age or disability. Employees are encouraged to train and develop their careers. 
The Group has an employee handbook that is provided to all employees upon starting their employment 
within the Group. 

The Group has continued its policy of informing all employees of matters of concern to them as 
employees, both in their immediate work situation and in the wider context of the Group’s well-being. 

In addition, all directors and senior employees are required to abide by the Group’s share dealing code, 
which was updated in 2016 to reflect changes made to legislation following the introduction of the Market 
Abuse Regulation. 

Audit Committee Annual Review 
The role of the Audit Committee is to monitor the quality of internal controls and check that the financial 
performance of the Group is properly assessed and reported on. It receives and reviews reports from the 
Chief Financial Officer, other members of management and external auditors relating to the interim and 
annual accounts and the accounting and internal control systems in use throughout the Group. The 
members of the Audit Committee are Laura Hills (Chairman) and Michael Reisman.  

The Executive Chairman and Chief Financial Officer are invited to attend parts of meetings, with other 
senior financial managers required to attend when necessary. The external auditors attend meetings to 
discuss the planning and conclusions of their work and meet with the members of the Committee. The 
Committee is able to call for information from management and consults with the external auditors directly 
as required. 

The objectivity and independence of the external auditors is safeguarded by reviewing the auditors’ formal 
declarations, monitoring relationships between key audit staff and the Company and tracking the level of 
non-audit fees payable to the auditors. 

The Committee met twice during the year, to review the 2018 annual accounts and the interim accounts to 
30 June 2019. The Committee reviewed with the independent auditor its judgements as to the 
acceptability of the Company’s accounting principles. 

In particular, the Committee discussed the application of the new accounting standard, IFRS16. The 
Committee reviewed and discussed the auditor’s comments on improvements which could be made to the 
internal controls. In addition, the Committee monitors the auditor firm’s independence from Company 
management and the Company. 

Remuneration Committee Annual Review 
The Remuneration Committee convenes not less than once a year and during the year it met on two 
occasions. The Committee comprises Michael Reisman and David Silverstone, with Michael Reisman as 
Chairman. The Remuneration Committee is responsible for reviewing the performance of Executive 
Directors and determining the remuneration and basis of service agreement. The Remuneration 
Committee also determines the payment of any bonuses to Executive Directors and the grant of options. 
Where appropriate the Committee consults the Executive Chairman regarding its proposals. No Director 
plays a part in any discussion regarding his or her own remuneration. 

Relations with Shareholders 
The Company is available to hold meetings with its shareholders to discuss objectives and to keep them 
updated on the Company’s strategy, Board membership and management. 

The Board also welcome shareholders’ enquiries, which may be sent via the Company’s website 
www.waterintelligence.co.uk. 

Water Intelligence plc 
22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Directors’ Responsibilities 

Directors’ Responsibilities 
The Directors are responsible for preparing the Annual Report and the Financial Statements in accordance 
with the Companies Act 2006 and for being satisfied that the Financial Statements give a true and fair 
view.  The  Directors  are  also  responsible  for  preparing  the  Financial  Statements  in  accordance  with 
International Financial Reporting Standards (“IFRSs”) as adopted by the European Union. 

Company law requires the Directors to prepare Financial Statements for each financial period which give 
a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the 
Company  and  the  Group  for  that  period.  In  preparing  those  Financial  Statements,  the  Directors  are 
required to: 

• 

select suitable accounting policies and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent; 

• 

• 

state  whether  applicable  accounting  standards  have  been  followed,  subject  to  any  material 
departures disclosed and explained in the Financial Statements; and 

prepare the Financial Statements on the going concern basis unless it is inappropriate to presume 
that the Company and the Group will continue in business. 

The Directors confirm that they have complied with the above requirements in preparing the 
Financial Statements. The Directors are responsible for keeping adequate accounting records that 
are sufficient to show and explain the Company's transactions, disclose with reasonable accuracy 
at any time the financial position of the Company and the Group , and to enable them to ensure that 
the Financial Statements comply with the Companies Act 2006.  

They are also responsible for safeguarding the assets of the Company and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities. 

Website publication 
The  Directors  are  responsible  for  ensuring  the  Annual  Report  and  Financial  Statements  are  made 
available  on  a  website.  Financial  Statements  are  published  on 
the  Group's  website 
(www.waterintelligence.co.uk)  in  accordance  with  legislation  in  the  United  Kingdom  governing  the 
preparation  and  dissemination  of  Financial  Statements,  which  may  vary  from  legislation  in  other 
jurisdictions. The maintenance and integrity of the Group's website is the responsibility of the Directors 
–  the  work  carried  out  by  the  auditors  does  not  involve  the  consideration  of  these  matters  and, 
accordingly, and the auditors accept no responsibly for  any changes that may have  occurred  in the 
accounts since they were initially presented on the website. The Directors' responsibility also extends 
to the ongoing integrity of the Financial Statements contained there

Water Intelligence plc 
23 

 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Opinion 
We have audited the financial statements of Water Intelligence plc (the “Parent Company”) and its 
subsidiaries (the “Group”) for the year ended 31 December 2019, which comprise: 

• 
• 
• 
• 
• 

the Group statement of comprehensive income for the year ended 31 December 2019; 
the Group and parent company statements of financial position as at 31 December 2019; 
the Group and parent company statements of cash flows for the year then ended; 
the Group and parent company statements of changes in equity for the year then ended; and 
the notes to the financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the financial statements is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European 
Union. 

In our opinion: 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company's affairs as at 31 December 2019 and of the Group’s profit for the year then ended; 
the group financial statements have been properly prepared in accordance with IFRSs as adopted 
by the European Union;  
the parent company financial statements have been properly prepared in accordance with IFRSs 
as adopted by the European Union as applied in accordance with the provisions of the 
Companies Act 2006; and 
the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006.  

Basis for opinion  

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to going concern 
We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to 
report to you when: 

•  The directors’ use of the going concern basis of accounting in the preparation of the financial 

statements is not appropriate; or 

•  The directors have not disclosed in the financial statements any identified material uncertainties that 
may cast significant doubt about the Group’s or the parent company’s ability to continue to adopt the 
going concern basis of accounting for a period of at least twelve months from the date when the 
financial statements are authorised for issue.  

Overview of our audit approach 
Materiality 

In planning and performing our audit we applied the concept of materiality. An item is considered 
material if it could reasonably be expected to change the economic decisions of a user of the 
financial statements. We used the concept of materiality to both focus our testing and to evaluate the 
impact of misstatements identified. 

Based on our professional judgement, we determined overall materiality for the Group financial 
statements as a whole to be $190,000 (2018: $165,000) based on a measure of profit before taxation.  

Water Intelligence plc 
24 

 
 
 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

We use a different level of materiality (‘performance materiality’) to determine the extent of our testing for 
the audit of the financial statements.  Performance materiality is set based on the audit materiality as 
adjusted for the judgements made as to the entity risk and our evaluation of the specific risk of each audit 
area having regard to the internal control environment.   

Where considered appropriate performance materiality may be reduced to a lower level, such as, for 
related party transactions and directors’ remuneration. 

We agreed with management to report all identified errors in excess of $5,000. Errors below that threshold 
would also be reported to it if, in our opinion as auditor, disclosure was required on qualitative grounds. 

Overview of the scope of our audit 

The Group and its UK subsidiaries are accounted for from a location in the UK, whilst its material US 
subsidiaries and Australian subsidiary are accounted for from the US. Our audit was conducted from the 
main operating location in the UK and component auditors were used to carry the audit work in the US.  
We visited the US to carry out our review of component auditor working papers as well as meet with group 
and local management. 

Key Audit Matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) that we identified. These matters included those 
which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of 
the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 

This is not a complete list of all risks identified by our audit. 

Key audit matter 

How the scope of our audit addressed the key 
audit matter 

Revenue recognition 

Revenue is recognised in accordance 
with  the  accounting  policy  set  out  in 
the  financial  statements.  The  group 
has  a  number  of  different  revenue 
streams,  some  of  which  contain 
in 
judgements, 
recognising  when 
risks  and 
rewards of ownership have passed to 
the  buyer.    This  is  determined  with 
reference  to  the  underlying  contract 
with  the  purchaser  and  the  nature  of 
the service provided. 

particularly 
the 

Impairment of intangible assets 

to 

The carrying value of intangible assets 
relates 
franchisor 
trademarks, 
activities, goodwill on acquisitions and 
owned  stores  goodwill  and  indefinite 
life intangible assets.  There is a risk 
that  the  carrying  value  could  be 
impaired  as  a  result  of  reduced 
future 
  Any  significant 
activity. 
downturn  in  performance  or  activity 
could also result  in an  impairment  of 
these assets. 

Our audit procedures consisted of: 

Validating that revenue is recognised in accordance with 
the  accounting  policies  through  testing  an  appropriate 
sample of income from each revenue stream.  

Assessing the appropriateness of the related 
disclosures in the financial statements.  

We reviewed management’s assessment of the carrying 
value of the group’s intangible assets.  In considering this 
assessment, we evaluated: 

• The discounted cash-flow forecasts for the  group and 
the  relevant  cash  generating  units.    This  assessment 
included  consideration  of  the  key  assumptions,  which 
principally included discount rate and growth rates. 
• Board minutes, budgets and other operational plans 
• Discussion with management over plans and intentions 

for the group 

Water Intelligence plc 
25 

 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Our audit procedures in relation to these matters were designed in the context of our audit opinion as a 
whole. They were not designed to enable us to express an opinion on these matters individually and we 
express no such opinion. 

Other information 
The directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon. Our 
opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we 
identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact. We have nothing to report in this 
regard. 

We have nothing to report in this regard. 

Opinion on other matter prescribed by the Companies Act 2006 
In our opinion based on the work undertaken in the course of our audit  

• 

• 

the information given in the strategic report and the directors' report for the financial year for which 
the financial statements are prepared is consistent with the financial statements; and 
the directors’ report and strategic report have been prepared in accordance with applicable legal 
requirements. 

Matters on which we are required to report by exception 
In light of the knowledge and understanding of the group and the parent company and their environment 
obtained in the course of the audit, we have not identified material misstatements in the strategic report or 
the directors’ report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us 
to report to you if, in our opinion: 

•  adequate accounting records have not been kept by the parent company, or returns adequate for 

• 

our audit have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and 
returns; or 
• 
certain disclosures of directors' remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

Water Intelligence plc 
26 

 
 
 
 
 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Responsibilities of the directors for the financial statements 
As explained more fully in the directors’ responsibilities statement set out on page 18, the directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and 
fair view, and for such internal control as the directors determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and parent 
company’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
group or the parent company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the 
basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the 
Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 

Use of our report 
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's 
members those matters we are required to state to them in an auditor's report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company's members as a body, for our audit work, for this report, or for the opinions we 
have formed. 

John Glasby (Senior Statutory Auditor) 
for and on behalf of  
Crowe U.K. LLP 
Statutory Auditor 
St Brides House 
10 Salisbury Square 
London 
EC4Y 8EH 
16 June 2020 

Water Intelligence plc 
27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Consolidated Statement of Comprehensive Income 

for the year ended 31 December 2019   

Revenue 

Cost of sales 

Gross profit 
Administrative expenses 
– Other Income 
– Share-based payments 
– Amortisation of intangibles 
– Other administrative costs 

Total administrative expenses 

Operating profit 
Finance income 

Finance expense 

Profit before tax 
Taxation expense 

Profit for the year 

Attributable to: 
Equity holders of the parent 
Non-controlling interests 

Other Comprehensive Income 
Exchange differences arising on translation of foreign 
operations 
Fair value adjustment on listed equity investment (net of 
deferred tax) 

 Total comprehensive profit for the year 

Attributable to: 
Equity holders of the parent 
Non-controlling interests 

Profit per share attributable to equity holders of Parent  

 Basic 
Diluted 

11 
11 

The results reflected above relate to continuing activities. 

Notes 

4 

7 
13 

8 

9 

10 

Year ended 
31 December 
2019 
$ 

Year ended 
31 December    

2018 
$ 

32,363,935 

25,466,651 

(7,448,289) 

(5,669,616) 

24,915,646 

19,797,035 

(176,960) 
(319,041) 
(21,723,670 
) 
(22,219,671) 

48,027 
(104,652) 
(327,201) 
(17,450,905) 

(17,834,731) 

2,695,975 
61,754 

1,962,304 
28,003 

(400,241) 

(235,957) 

2,357,488 
(662,062) 

1,754,350 
(468,624) 

1,695,426 

1,285,726 

1,695,033 
393 
1,695,426 

1,294,701 
(8,975) 

1,285,726 

(164,145) 

(439,517) 

584,378 

- 

2,115,660 

846,209 

2,115,267 
393 
2,115,660 

Cents 
11.7 
11.1 

855,184  
(8,975)  
846,209  

Cents 
9.7 
9.1 

The accompanying notes on pages 35 to 68 are an integral part of these financial statements. 

Water Intelligence plc 
28 

 
 
 
 
  
 
 
 
    
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 Consolidated Statement of Financial Position 

as at 31 December 2019 

Notes 

ASSETS 
Non-current assets 
Goodwill and indefinite life intangible assets 
Listed equity investment 
Other intangible assets 
Property, plant and equipment 
Trade and other receivables 

Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity attributable to holders of the parent 
Share capital 
Share premium 
Shares held in treasury  
Merger reserve 
Share based payment reserve 
Foreign exchange reserve 
Reverse acquisition reserve 
Equity investment reserve 
Retained earnings 

Equity attributable to Non-Controlling 
interest 
Non-controlling Interest 

Non-current liabilities 
Borrowings 
Deferred consideration 
Deferred tax liability 

Current liabilities 
Trade and other payables 
Borrowings 
Deferred consideration 

TOTAL EQUITY AND LIABILITIES 

13 
24 
13 
14 
17 

16 
17 
18 

21 
21 
21 

21 

23 
12 
20 

19 
23 
12 

2019 
$ 

2018 
$ 

9,090,701 
1,932,252 
1,949,832 
3,898,133 
605,234 
17,476,152 

334,011 
5,036,149 
5,280,808 
10,650,968 
28,127,120 

6,254,967 
- 
2,423,565 
1,732,527 
618,005 
11,029,064 

451,465 
4,211,981 
5,016,406 
9,679,852 
20,708,916 

114,440 
9,717,349 
(539,834) 
1,001,150 
416,700 
(907,344) 
(27,758,088) 
584,378 
34,894,649 
17,523,400 

101,915 
6,887,739 
- 
1,001,150 
239,740 
(743,198) 
(27,758,088) 
- 
33,246,277 
12,975,535 

100,793 

100,499 

2,321,400 
556,198 
588,684 
3,466,282 

1,448,303 
879,307 
316,221 
2,643,831 

4,596,085 
1,163,055 
1,277,505 
7,036,645 
28,127,120 

2,550,280 
989,736 
1,449,035 
4,989,051 
20,708,916 

The financial statements of Water Intelligence plc, company number 03923150,  were approved by the 
Board of Directors and authorised for issue on 16 June 2020. They were signed on its behalf by:    

Patrick De Souza  
Executive Chairman 
The accompanying notes on pages 35 to 68 are an integral part of these financial statements.

Water Intelligence plc 
29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
     
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
  
  
 
 Company Statement of Financial Position 

as at 31 December 2019 

ASSETS 
Non-current assets 
Investment in subsidiaries 
 Listed equity investment 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity attributable to holders of the parent 
Share capital 
Share premium 
Shares held in treasury  
Merger reserve 
Share based payment reserve 
Foreign exchange reserve 
Equity investment reserve 
Retained earnings 

Non-current liabilities 
Deferred tax liability 

Current liabilities 
Trade and other payables 

TOTAL EQUITY AND LIABILITIES 

Notes 

2019 
$ 

2018 
$ 

15 
                       24 

7,206,394 
1,932,252 

9,138,646 

6,971,382 
- 

6,971,382 

17 
18 

21 
21 
21 

5,006,073 
195,750 

5,201,824 
14,340,470 

4,818,232 
48,164 

4,866,396 
11,837,778 

114,440 
9,717,349 
(539,834) 
1,001,150 
416,700 
(1,870,038) 
584,378 
4,599,878 
14,024,022 

101,915 
6,887,739 
- 
1,001,150 
239,740 
(2,013,369) 
- 
5,360,880 
11,578,055 

                       20                 146,094 
          146,094 

- 
- 

19 

170,353 

259,723 

170,353 
14,340,470 

259,723 
11,837,778 

The loss for the financial year in the financial statements of the parent Company was $ 759,209 (2018: 
loss $694,325), which related entirely to Plc costs. 

The financial statements of Water Intelligence plc, company number 03923150, were approved by 
the Board of Directors and authorised for issue on 16 June 2020. They were signed on its behalf by:    

Patrick De Souza  
Executive Chairman  

The accompanying notes on pages 35 to 68 are an integral part of these financial statements. 

Water Intelligence plc 
30 

 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
  
 
 
  
 
 
 
  
  
  
 
  
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity 

for the year ended 31 December 2019 

Share 
Capital  
$ 

Share 
Premium 
$ 

Shares 
held in 
Treasury 
$ 

Merger 
Reserve 
$ 

Share based 
payment 
reserve 
$ 

Foreign 
exchange 
reserve 
$ 

Reverse 
Acquisition 
Reserve 
$ 

Equity 
Investment  
Reserve 
$ 

Retained 
(Losses)/ 
Earnings  
$ 

Non-
controlling 
interest 
$ 

Total 
$ 

Total 
Equity 
$ 

Issue of Ordinary Shares 
Purchase Non-controlling interest 
(NWAR) 

Share-based payment expense 

Capital Contribution by non-
controlling interest 

Profit for the year 

Other comprehensive loss 

As at 1 January 2018 

65,305 

980,436 

(210,150) 

1,001,150 

135,088 

(303,681) 

(27,758,088) 

36,610 

5,907,303 

210,150 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

32,021,892 

5,931,952 

39,158 

5,971,110 

- 

6,154,064 

- 

6,154,064 

(70,316) 

(70,316) 

(29,684) 

(100,000) 

                   -    

-                  
-    
- 

- 

-                  
-    
-                  
-    

                   -    

                   -    

-                    
--    
- 

-                   -    

                   -    

-                    
-    
-                    
-    
- 

As at 31 December 2018 

101,915 

6,887,739 

As at 1 January 2019 

101,915 

6,887,739 

IFRS 16 Adjustment 

- 

- 

Restated as at 1 January 2019 

101,915 

6,887,739 

Issue of Ordinary Shares 
Options purchase 

Share-based payment expense 

Share buyback 

Profit for the year 

Other comprehensive income 

As at 31 December 2019 

11,237 
515 

2,714,604 
115,006 

-                  
-    

773 

-    

- 

-                  
-    
-                  
-    

                   -    

                   -    

(539,834) 

- 
-                    
--    

-                   -    

- 
-                   -

-                    
-    
-                    
-    

-                   - 

1,001,150 

-    

114,440 

9,717,349 

(539,834) 

-                   -    

     104,652    

            -    

                   -    

                   -    

                -    

104,652 

- 

104,652 

- 

- 

- 

- 

- 

- 

- 

100,000 

100,000 

               -    

-                -    

                   -    

                   -    

1,294,701 

1,294,701 

(8,975) 

1,285,726 

               -    

(439,517) 

                  -    

                  -    

- 

(439,517) 

- 

(439,517) 

- 

- 

- 

- 

1,001,150 

239,740 

(743,198) 

(27,758,088) 

1,001,150 

239,740 

(743,198) 

(27,758,088) 

- 

- 

- 

- 

1,001,150 

239,740 

(743,198) 

(27,758,088) 

- 
- 

- 
- 

- 
- 

- 
- 

     176,960 

                -    

                   -    

- 

- 

- 

               -    

                -    

                   -    

- 

- 

- 

- 

- 
- 

- 

- 

- 

33,246,277 

12,975,535 

100,499 

13,076,034 

33,246,277 

12,975,535 

100,499 

13,076,034 

(44,869) 

(44,869) 

(99) 

(44,968) 

33,201,408 

12,930,666 

100,400 

13,031,066 

- 
- 

2,725,841 
115,521 

                -    

176,960 

(1,792) 

(540,853) 

- 
- 

- 

- 

2,725,841 
115,521 

176,960 

(540,853) 

1,695,033 

1,695,033 

393 

1,695,426 

               -    

(164,146) 

                  -    

584,378 

- 

420,233 

- 

420,233 

416,700 

(907,344) 

(27,758,088) 

584,378 

34,894,649 

17,523,401 

100,793 

17,624,194 

The accompanying notes on pages 35 to 68 are an integral part of these financial statements. 

Water Intelligence plc 
31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

for the year ended 31 December 2019 

Share 
Premium 
$ 

Shares held 
in Treasury 
$ 

Merger 
Reserve 
$ 

Share 
based 
payment 
reserve 
$ 

Foreign 
exchange 
reserve 
$ 

Equity 
Investment 
Reserve 
$ 

Retained 
(Losses)/ 
Earnings  
$ 

Total Equity 
$ 

980,436 

(210,150) 

1,001,150 

135,088 

(1,472,274) 

Share 
Capital  
$ 

65,305 

36,610 

5,907,303 

210,150 

- 

- 

- 

- 

- 

- 

- 

- 

101,915 

6,887,739 

101,915 

6,887,739 

11,237 

2,714,604 

515 

- 

773 

- 

- 

115,006 

- 

- 

- 

- 

-  

- 

- 

- 

- 

- 

- 
- 

- 

(539,834) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

104,652 

- 

- 

- 

- 

- 

- 

(541,095) 

1,001,150 

239,740 

(2,013,369) 

1,001,150 

239,740 

(2,013,369) 

- 

- 

- 

- 

- 

- 

- 

- 

176,960 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

6,055,205 

6,554,760 

- 

- 

- 

6,154,063 
- 

104,652 

(694,325) 

(694,325) 

- 

(541,095) 

5,360,880 

11,578,055 

5,360,880 

11,578,055 

- 

- 

- 

2,725,841 

115,521 

176,960 

(1,792) 

(540,853) 

(759,209) 

(759,209) 

114,440 

9,717,349 

(539,834) 

1,001,150 

416,700 

(1,870,038) 

584,378 

4,599,878 

14,024,022 

143,331 

584,378 

- 

727,708 

As at 1 January 2018 

Issue of Ordinary Shares 

Share buyback  

Share-based payment expense 

Profit for the year 

Other comprehensive loss 

As at 31 December 2018 

As at 1 January 2019 

Issue of Ordinary Shares 

Options purchases 

Share-based payment expense 

Share buyback 

Profit for the year 

Other comprehensive income 

As at 31 December 2019 

 The following describes the nature and purpose of each reserve within owners’ equity: 

Share capital 

Share premium 

Amount subscribed for share capital at nominal value.  

Amount subscribed for share capital in excess of nominal value. 

Shares held in treasury 

Amounts received for buyback of shares 

Merger reserve 

Non-distributable reserve arising on reverse acquisition. 

Share based payment reserve 

Amounts recognised for the fair value of share options granted in accordance with IFRS 2.  

Foreign exchange reserve 

Foreign exchange differences on re-translation. 

Retained profits/(losses) 

Cumulative net profits/(losses) recognised in the Financial Statements. 

The accompanying notes on pages 35 to 68 are an integral part of these financial statements.

Water Intelligence plc 
32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows 

for the year ended 31 December 2019 

Year ended     

31 December 

Year ended 
31 December 
2018 

2019                  

Cash flows from operating activities  
Profit before tax 
Adjustments for non-cash/non-operating items: 
Depreciation of plant and equipment 
Amortisation of intangible assets 
Share based payments 
Interest paid 
Interest received 

$ 

$              

2,357,488 

1,754,350 

1,268,463 
319,041 
176,960 
400,241 
(61,754) 

355,897 
327,201 
104,652 
235,957 
(28,003) 

Operating cash flows before movements in working capital 

4,460,439 

2,750,054 

Decrease/(Increase) in inventories 
Increase in trade and other receivables 
(Decrease)/Increase in trade and other payables 

Cash generated by operations 

Income taxes 

Net cash generated from operating activities 

Cash flows from investing activities 
Purchase of plant and equipment 
Purchase of intangible assets 
Purchase of listed equity investment 
Acquisition of subsidiaries 
Reacquisition of franchises 
Interest received 

Net cash used in investing activities 

Cash flows from financing activities 
Issue of ordinary share capital  
Premium on issue of ordinary share capital 
Share buyback 
Options exercised 
Interest paid 
Proceeds from borrowings 
Repayment of borrowings  
Repayment of lease liabilities 

117,454 
(811,396) 
2,477,094 

(91,492) 
(1,950,597) 
682,256 

6,243,591 

1,390,221 

(535,693) 

(267,636) 

5,707,898 

1,122,585 

(3,104,796) 
(200,000) 
(1,201,780) 
(741,130) 
(2,480,417) 
61,754 

(789,591) 
(352,574) 
- 
(330,174) 
(1,762,917) 
28,003 

(7,666,369) 

(3,207,253) 

11,237 
2,714,604 
(540,853) 
115,521 
(400,241) 
1,854,936 
(808,520) 
(723,812) 

36,610 
5,907,302 
210,150 

(235,957) 
926,472 
(518,270) 
- 

Net cash (used by)/generated from financing activities 

2,222,873 

6,326,307 

Net increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of year 
Cash and cash equivalents at end of year 

264,402 
5,016,406 
5,280,808 

4,241,639 
774,767 
5,016,406 

The accompanying notes on pages 35 to 68 are an integral part of these financial statements

Water Intelligence plc 
33 

 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
 
Company Statement of Cash Flows 

for the year ended 31 December 2019 

Cash flows from operating activities  
Loss before tax 
Adjustments for non-cash/non-operating items: 
Share based payment expense 
Operating cash flows before movements in working capital 
Increase in trade and other receivables 
Decrease in trade and other payables 

Cash used by operations 

Income taxes 
Net cash used by operating activities 

Cash flows from investing activities 
Purchase of listed equity investment 
Net cash used in investing activities 

Cash flows from financing activities 

Issue of ordinary share capital 

Premium on issue of ordinary share capital 

Share buyback 

Options exercised 

Year ended  
31 December 
2019 
$ 

Year ended  
31 December 
2018 
$ 

(759,209) 

(694,325) 

176,960 
(582,249) 
(187,842) 
(181,053) 

104,652 
(589,673) 
(3,067,445) 
(2,448,857) 

(951,144) 

.(6,105,975) 

- 
(951,144) 

- 
(6,105,975) 

) 

(1,201,780) 
(1,201,780) 

- 
- 

11,237 
2,714,604 

(540,853) 

115,521 

36,610 
5,907,303 

210,150 
- 

Net cash (used by)/generated from financing activities 

2,300,508 

6,154,063 

Increase in cash and cash equivalents 

Cash and cash equivalents at the beginning of period 

Cash and cash equivalents at end of period 

147,585 

48,164 

195,750 

48,088 

76 

48,164 

The accompanying notes on pages 35 to 66 are an integral part of these financial statements.

Water Intelligence plc 
34 

 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

1 

General information 

The Group is a leading provider of minimally invasive, leak detection and remediation services. The 
Group’s strategy is to be a “One-stop Shop” of water leak and repair solutions (services and products) 
for residential, commercial and municipal customers. 

The Company is a public limited company  limited by shares. Domiciled in the United Kingdom and 
incorporated under registered number 03923150 in England and Wales. The Company’s registered 
office is 27-28 Eastcastle Street, London W1W 8DH. 

The  Company  is  listed  on  AIM  of  the  London  Stock  Exchange.  These  Financial  St atements  were 
authorised for issue by the Board of Directors on 16 June 2020.. 

2 

Adoption of a new International Financial Reporting Standards 

Commencing 1 January 2019, the Group and Company adopted IFRS 16, replacing IAS 17, in respect 
of its treatment of operating leases.  On implementation of IFRS 16, the Group  recognizes a right of 
use asset and corresponding liability in respect of its current lease obligations.   

Right of use asset 
Accumulated Depreciation 
Net Asset 
Lease Liability 
Retained Earnings 
Deferred Rent/Taxes 

2,415,643 
 (1,059,607) 
1,356,036 
1,427,080 
(44,968) 
(26,076) 

During  2019,  $736,880  was  recorded  as  interest  and  depreciation  expense  in  regards  to   operating 
leases.  Prior to the adoption of IFRS 16, this would have been recorded as rent expense in the amount 
of $723,812  

3 

Significant accounting policies 

Basis of preparation 
These  Financial  Statements  of  the  Group  and  Company  are  prepared  on  a  going  concern  basis, 
under the historical cost convention (with the exception of  share-based payments and goodwill) and 
in  accordance  with  International  Financial  Reporting  Standards  (IF RS)  and  IFRIC  interpretations 
issued by the International Accounting Standards Board (IASB) and adopted by the European Union, 
in accordance with the Companies Act 2006. The Parent Company’s Financial Statements have also 
been prepared in accordance with IFRS and the Companies Act 2006. 

The  preparation  of  Financial  Statements  in  conformity  with  IFRS  requires  management  to  make 
judgements, estimates and assumptions that affect the application of policies and reported amounts 
of assets and liabilities, income and expenses. 

The estimates and associated assumptions are based on historical experience and factors that are 
believed  to  be reasonable  under  the circumstances,  the  results  of  which  form  the  basis  of  making 
judgements  about carrying  values  of  assets  and  liabilities  that  are  not  readily  apparent  from  other 
sources. Actual results may differ from these estimates. 

The Financial Statements are presented in US Dollars ($), rounded to the nearest dollar.  

Water Intelligence plc 
35 

 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Going concern 
The  Group’s  business  activities,  together  with  factors  likely  to  affect  its  future  development, 
performance and position are set out in the Directors’ Report , Strategic Report and the Chairman’s 
Statement.  The  Directors  have  prepared  a  business  plan  and  cash  flow  forecast  for  the  period  to 
June 2021. The forecast contains certain assumptions about the level of future sales and the level of 
margins achievable.  

These assumptions are the Directors’ best estimate of the future development of the business. The 
Directors acknowledge that the Group in the near-term is funded on a mixture of cash generation by 
its  profitable  US-based,  ALD  business  and  its  existing  cash  position,  as  well  as  available  banking 
facilities. The Directors believe that the funding will be available on a case by case basis for different 
initiatives such that the Group will have adequate cash resources to pursue its growth  plan. 

With  respect  to  the  Covid-19  pandemic  of  2020, the  Group  has  reviewed  all applicable  Shelter-in-
Place Orders and have determined that our operations qualify as essential/critical infrastructure and 
that we are able to continue to operate under those  Orders. Our service technicians are essential to 
the minimum basic operations of our business. All non-essential personnel have been notified to work 
remotely  until  further  notice.  Employees  who  are  critical  to  the  minimum  basic  operations  of  the 
business  have  been  instructed  to  comply  with  social  distancing  rules/requirements  in  their 
jurisdictions, as well as other safety and health precautions.  In view of the forgoing, operations may 
not be optimal, but management does not feel that there are any Going  Concern issues concerning 
COVID-19 at the time of publication. 

The  Directors  are  satisfied  that  the  Group  has  adequate  resources  to  continue  in  operational 
existence for the foreseeable future and accordingly, continue to adopt the going concern basis in 
preparing the financial statements. 

Basis of consolidation 
The  Group  financial  statements  consolidate  the  accounts  of  Water  Intelligence  plc  and  all  of  its 
subsidiary  undertakings  made  up  to  31  December  2019.  The  Consolidated  Statement  of 
Comprehensive  Income  includes  the  results  of  all  subsidiary  undertakings  for  the  period  from  the 
date  on  which  control  passes.  Control  is  achieved  where  the  Group  (or  one  of  its  subsidiary 
undertakings) obtains the power to  govern the financial and operating policies of an investee entity 
so as to derive benefits from its activities. 

The  purchase  method  of  accounting  is  used  to  account  for  the  acquisition  of  subsidiaries  by  the 
Group. The cost of an acquisition is measured as the fair value of the assets given, equity instruments 
issued and liabilities incurred or assumed at the date of exchange. Identifiable assets acquired and 
liabilities and contingent liabilities assumed in a business combination are measured initially at  their 
fair values at the acquisition date, irrespective of the extent of any minority interest. The excess of 
the cost of acquisition over the fair value of the Group’s share of the identifiable net assets acquired 
is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of the 
subsidiary acquired, the difference is recognised directly in the income statement.  

The  acquisition  of  ALDHC  in  2010  was  accounted  for  as  a  reverse  acquisition.  The  assets  and 
liabilities revalued at their fair value on acquisition therefore related to the Company. Both a merger 
reserve and a reverse acquisition reserve were created to enable the presentation of a consolidated 
statement  of  financial  position  which  combines  the  equity  structure  of  the  legal  parent  with  the 
reserves of the legal subsidiary. 

Inter-company  transactions  and  balances  and  unrealised  gains  or  losses  on  transactions  between 
Group companies are eliminated in full. 

Parent Company income statement – UK head office only 
The Company has taken advantage of Section 408 of the Companies Act 2006 in not presenting its 
own  Statement  of  Comprehensive  Income.  The  Company’s  loss  after  tax  for  the  year  ended  31 
December 2019 is $759,209 (2018: $624,009).  

Water Intelligence plc 
36 

 
 
 
 
 Notes to the Financial Statements 

Inventories 
The inventories, consisting primarily of equipment, parts, and supplies, are recorded at the lower of 
cost (FIFO) or market value. 

Defined contribution pension scheme  
Water  Intelligence  International  provides  a  government  run  pension  scheme  under  UK  legislation. 
Employees  have  the  opportunity  to  opt  in  or  opt  out.  It  is compulsory  for companies  to  offer this  to 
their employees. This was implemented on 1 November 2017. 

Taxation 
Income tax expense represents the sum of the current tax and deferred tax charge for the year.  

Current tax 
The tax currently payable is based on taxable profit for the year. Taxable profit  differs from profit as 
reported in the Statement of Comprehensive Income because it excludes items of income or expense 
that are taxable or deductible in other periods and it further excludes items that are never taxable or 
deductible. The Group’s and Company's liability for current tax is calculated using tax rates that have 
been enacted or substantively enacted by the year end. 

Deferred tax 
Deferred  income  taxes  are  provided  in  full,  using the  liability  method,  for  all temporary  differences 
arising  between  the  tax  bases  of  assets  and  liabilities  and  their  carrying  amounts  in  the  Financial 
Statements.  Deferred  income  taxes  are  determined  using  tax  rates  that  have  been  enacted  or 
substantially  enacted  and  are  expected  to  apply  when  the  related  deferred  incom e  tax  asset  is 
realised or the related deferred income tax liability is settled. 

The principal temporary differences arise from depreciation or amortisation charged on assets and 
tax losses carried forward. Deferred tax assets relating to the carry forward  of unused tax losses and 
are recognised to the extent that it is probable that future taxable profit will be available against which 
the unused tax losses can be utilised. The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is probable that sufficient taxable profits will be 
available to allow all or part of the asset to be recovered. 

Foreign currencies 

Functional and presentational currency 

(i) 
Items included in the Financial Statements are measured using the currency of the primary economic 
environment in which each entity operates  

Transactions and balances 
Foreign currency transactions are translated into the functional currency using the exchange rates 
prevailing  at  the  dates  of  the  transactions.  Foreign  exchange  gains  and  losses  resulting  from  the 
settlement  of  such  transactions  and  from  the  translation  at  year  end  exchange  rates  of  monetary 
assets and liabilities denominated in foreign currencies are recognised in the income statement.  

(ii)  Group Companies 
The  results  and  financial  position  of  all  the  Group  entities  that  have  a  functional  currency  different 
from the presentational currency are translated into the presentational currency as follows:  

(a) 

(b) 

assets and liabilities for each statement of financial position presented are translated at closing 
rate at the date of the statement; 

the income and expenses are translated at average exchange rates for period where there is 
no significant fluctuation in rates, otherwise a more precise rate at a transaction date is used; 
and 

(c) 

all resulting exchange differences are recognised in other comprehensive income. 

Water Intelligence plc 
37 

 
 
 
  
 
 
 Notes to the Financial Statements 

Leases 

The Group recognizes a right-of-use asset and a lease liability at the lease commencement date.  The right 
of use lease is initially measured at cost, which comprises the initial amount of the lease liability adjusted 
for any lease payments made at or before commencement date plus any initial direct costs incurred and an 
estimate of costs to dismantle and remove the underlying asset.  The right-of-use asset is subsequently 
depreciated using the straight-line method from the commencement date to the earlier of the end of the 
useful life of the right-of-use asset or the end of the useful life of the right-of-use asset or the end of the 
lease term.  The lease liability is initially measured at the present value of the lease payments that are not 
paid at the commencement date discounted using the Group incremental borrowing rate. 

Revenue recognition 

IFRS 15 (Revenue from Contracts with Customers) came into effect on 1 January 2018 replacing IAS 
18  Revenue  and  related  interpretations.  Under  IFRS  15,  revenue  is  recognized  when  a  customer 
obtains control of a good or service and thus has the ability to direct the use and obtain the benefits 
from the good or service.  

Nature of the Business 
Water Intelligence  plc operates through  two  wholly-owned subsidiaries: American Leak Detection (ALD) 
and  Water  Intelligence  International  (WII).  Both  subsidiaries  provide  precision  water  leak  detection  and 
repair services.  The services that are performed for various customers are discrete activities - locating a 
water leak or fixing a leak.  The services are not bundled.  Each service has a price established in a rate 
book.  Depending  on  customer  preference,  a  service  technician  may  stop  after  locating  the  leak.  The 
customer would pay a fee for that service.  Or following the leak detection service, the technician may also 
provide repair services for separate fee depending on what is contracted for by the customer.  Service jobs 
are typically short in duration, usually 1-2 hours for a leak detection service.  ALD delivers these services 
through corporate locations and franchise locations across the United States and in Canada and Australia.  
WII operates outside the United States and delivers services only through corporate locations.   

Customers and Sources of Revenue 

Residential.    Both  ALD  and  WII  provide  services  to  residential  customers.    Service  technicians, 
whether  from  franchise-operated  locations  or  corporate-operated  locations,  provide  services  to 
homeowners.  When the service is delivered, the homeowner is invoiced immediately upon completion 
of the service. The price of the service is a fixed call-out charge for the technician to come to the house 
and  an  hourly  charge  based  on  the  time  it  takes  to  find  the  leak.  Revenue  is  recognized  upon 
completion of the service. 

Business-to-Business.    ALD  has  written  national  contracts  with  nationwide  insurance  companies.  
The  insurance  company,  as  ALD’s  customer,  receives  claims  from  homeowners  or  property 
management  for  water-related  damage.    The  insurance  company  contracts  directly  with  ALD 
headquarters.  ALD  headquarters,  as  the  principal,  takes  liability  risk  for  performance  of  the  service 
jobs and for providing to insurance companies certain management services.  A national price book is 
established as part of the national contract.  After the leak detection service is performed, report from 
ALD headquarters is delivered to the insurance company and the insurance company is also invoiced 
for the job. Service is deemed complete upon delivery of the report and invoice. Revenue is recognized 
upon delivery of the report and invoice.  

Municipal.    WII  headquarters  or  ALD  headquarters  will  contract  with  a  municipality  to  provide  leak 
detection services.  Such leak detection services largely consist of surveying kilometers of pipe.  During 
such surveys, a designated distance is covered each day with a daily rate per technician per kilometer 
covered.  A report is prepared for the municipality weekly. When the report is delivered, the service is 
deemed complete with respect to the distance covered.  The municipality will be billed for the week’s 
work when the report is conveyed.  Revenue is recognized upon the delivery of the report.   

Water Intelligence plc 
38 

 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Franchise  Sales,  Equipment  and  On-going  Royalty  Payments.    ALD  is  a  franchisor  and  leak 
detection services are delivered not only by corporate-operated locations but also by ALD’s franchise 
System.  Franchisees are independently owned and operated.  

The franchise System has the following characteristics for revenue recognition. ALD sells franchises 
to third parties.  A franchise is an exclusive territory in which a franchisee is authorized to deliver ALD 
services, mainly leak detection and repair.  ALD headquarters provides training and advice to support 
the delivery of services by franchisees.  

The franchise sale is documented by means of a ten-year license agreement that is renewable for ten-
year increments based on certain conditions derived from franchisee performance. The agreement has 
three main components.  First, the agreement provides for the payment of an upfront fee in exchange 
for the exclusive territory and training.  The upfront fee is non-refundable. ALD revenue is recognized 
with respect to most of the upfront fee at the Closing of the franchise sale. The remaining portion of 
the upfront fee is recognized as revenue over time using a straight -line method to reflect the delivery 
of  franchisor  services  over  the  ten-year  period.  Second,  the  franchise  agreement  provides  that  the 
franchisee  may  purchase  proprietary  equipment  from  ALD  and  more  general  equipment  from  ALD -
approved  third  parties.  There  is  a  price  book.  ALD  revenue  is  recognized  upon  the  delivery  of 
equipment  to  franchisees and  an  invoice  for  the  equipment.  Third,  in  accordance  with  the  franchise 
license agreement, each franchise pays a royalty fee to ALD each month based on a percentage of 
the franchisee’s gross sales for that month.  Each month, a franchise files a royalty report  and pays 
the royalty amount. ALD revenue is recognized upon the receipt of the royalty report.  

In respect of the sale of franchise territories, the Group will monitor on an ongoing basis the correct 
apportionment for each such sale between recognition of upfront fees and fees which are deferred over 
the length of the franchise agreement. This year such sales were not a material part of the Group’s 
revenue or income. 

 Financial instruments 
Financial assets and financial liabilities are recognised in the Group’s statement of financial position 
when the Group becomes a party to the contractual provisions of the instrument.   

Loans and receivables 
Trade receivables, loans, and other receivables held with the objective to collect the contractual cash 
flows are classified as subsequently measured at amortised cost . These are initially measured at fair 
value plus transaction costs. At each period end, there is an assessment of the expected credit loss in 
accordance with IFRS 9, with any increase or reduction in the credit loss provision charged or released 
to  other  selling  and  administrative  expenses  in  the  statement  of  comprehensive  income.  IFRS  9  was 
adopted as at 1 January 2018 and as permitted the prior year actuals comparatives were not restated. 

Cash and cash equivalents 
Cash and cash equivalents comprise cash in hand, deposits held at call with banks, and other short 
term highly liquid investments with original maturities of three months or less. 

Impairment of financial assets 

The Group recognises an allowance for expected credit losses (ECLs) for all debt instruments not 
held at fair value through profit or loss. ECLs are based on the difference between the contractual 
cash  flows  due  in  accordance  with  the  contract  and  all  the  cash  flows  that  the  Group  expects  to 
receive,  discounted  at  an  approximation  of  the  original  effective  interest  rate.  The  expected  cash 
flows will include cash flows from the sale of collateral held or other credit enhancements that are 
integral to the contractual terms. 

The  Group  always  recognises  lifetime  expected  credit  losses  ("ECL")  for  trade  receivables  and 
contract assets. The expected credit losses on these financial assets are estimated using a provision 
matrix based on the Group’s historical credit loss experience, a djusted for factors that are specific to 
the  debtors,  general  economic  conditions  and  an  assessment  of  both  the  current  as  well  as  the 
forecast conditions at the reporting date, including time value of money where appropriate.  

Water Intelligence plc 
39 

 
 
 
 
 
 
 
 Notes to the Financial Statements 

For  all  other  financial  instruments,  the  Group  recognises  lifetime  ECL  when  there  has  been  a 
significant increase in credit risk since initial recognition. However, if the credit risk on the financial 
instrument  has  not  increased  significantly  since  initial  recognition,  the  Group  mea sures  the  loss 
allowance for that financial instrument at an amount equal to 12 ‑month ECL. 

Financial liabilities  
Financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs 
and are subsequently measured at amortised cost using the effective interest method.  

Equity instruments 
An  equity  instrument  is  any  instrument  with  a  residual  interest  in  the  assets  of  the  Company  after 
deducting  all  of  its  liabilities.  Equity  instruments  (ordinary  shares)  are  recorded  at  the  proceeds 
received, net of direct issue costs. 

Derecognition of financial liabilities 
The  Group  derecognises  financial  liabilities  when,  and  only  when,  the  Group’s  obligations  are 
discharged, cancelled or they expire. 

Property, plant and equipment 
All property, plant and equipment is stated at cost less accumulated depreciation.  

Depreciation is computed using the straight-line method over the estimated useful lives of the assets 
as follows: 

Equipment and displays: 
Motor vehicles: 
Leasehold improvements: 

5 to 7 years 
5 years 
7 years or lease term, whichever is shorter 

The asset’s residual values and economic lives are reviewed, and adjusted if appropriate, at each 
reporting date. An asset’s carrying amount is written down immediately to its recoverable amount if 
the  asset’s  carrying  amount  is  greater  than  its  estimated  recoverable  amount.  Assets  that  are  no 
longer of economic use to the business are retired. 

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount 
and are recognised within other (losses) or gains in the income state ment. 

Goodwill 
Goodwill  represents  the  excess  of  the  fair  value  of  the  consideration  over  the  fair  values  of  the 
identifiable net assets acquired. 

Goodwill  arising  on  acquisitions  is  not  subject  to  amortisation  but  is  subject  to  annual  impairment 
testing. Any impairment is recognised immediately in the Consolidated Statement of Comprehensive 
Income and not subsequently reversed. 

Other intangible assets 
Intangible assets are recorded as separately identifiable assets and recognised at historical cost less 
any accumulated amortisation. These assets are amortised over their definite useful economic lives 
on the straight-line method. 

Amortisation  is computed using  the  straight-line  method  over  the  estimated  definite  useful  lives  of 
the assets as follows: 

Covenants not to compete 
Customer lists 
Trademarks 
Patents 
Product development 

Water Intelligence plc 
40 

Years 

1-3 
5 
20 
10 
3 

 
 
 
 
 
 Notes to the Financial Statements 

Any amortisation is included within administrative expenses in the statement of comprehensive 
income. 

Intangible assets with indefinite useful lives are not amortised, but are tested for impairment annually, 
either individually or at the cash-generating unit level. The assessment of indefinite life is reviewed 
annually  to  determine  whether  the  indefinite  life  continues  to  be supportable.  If  not,  the change  in 
useful life from indefinite to finite is made on a prospective basis. 

The asset’s residual values and  economic lives are reviewed, and adjusted if appropriate, at each 
balance sheet date. An asset’s carrying amount is written down immediately to its recoverable amount 
if the asset’s carrying amount is greater than its estimated recoverable amount.  

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount 
and are recognised within other (losses) or gains in the Statement of Comprehensive Income.  

Research and development 
Research expenditure is recognised as an expense when incurred. Costs incurred on development 
projects (relating to the design and testing of new or improved products) are recognised as intangible 
assets when the following criteria are fulfilled. 

• 

It is technically feasible to complete the intangible asset so that it will be available for use or 
resale; 

•  Management intends to complete the intangible asset and use or sell it; 

• 

• 

• 

• 

There is an ability to use or sell the intangible; 

It can be demonstrated how the intangible asset will generate possible futur e economic 
benefits; 

Adequate technical, financial and other resource to complete the development and to use or sell 
the intangible asset are available; and 

The  expenditure  attributable  to  the  intangible  asset  during  its  development  can  be  reliably 
measured. 

Other development expenditures that do not meet these criteria are recognised as an expense in the 
period incurred. Development costs previously recognised as an expense are not recognised as an 
asset in a subsequent period. Capitalised development costs are recorded as intangible assets and 
are amortised from the point at which they are ready for use on a  straight-line basis over the asset’s 
estimated useful life. 

Segment reporting 
A business segment is a group of assets and operations engaged in providing products or services that 
is subject to risks and returns that are different from those of other business segments.   

Impairment reviews 
Assets that are subject to amortisation and depreciation are reviewed for impairment when events or 
changes in circumstances indicate that the carrying amount may not be fully recoverable. Assets that 
are not subject to amortisation and depreciation are reviewed on an annual basis at each year end and, 
if  there  is  any  indication  that  an  asset  may  be  impaired,  its  recoverable  amount  is  estimated.  The 
recoverable amount is the higher of its net selling price and its value in use. Any impairment loss arising 
from the review is charged to the Statement of Comprehensive Income whenever the carrying amount 
of the asset exceeds its recoverable amount. 

Share based payments 
The Group has made share-based payments to certain Directors and employees and to certain advisers 
by way of issue of share options.  The fair value of these payments is calculated either using the Black 
Scholes option pricing model or by reference to the fair value of any fees or remuneration settled by way 
of granting of options. The expense is recognised on a straight-line basis over the period from the date of 
award to the date of vesting, based on the best estimate of the number of shares that will eventually vest. 

Water Intelligence plc 
41 

 
 
 
 Notes to the Financial Statements 

Critical accounting estimates and judgements 
The preparation of Financial Statements in conformity with International Financial Reporting Standards 
requires  the  use  of  judgements  together  with  accounting  estimates  and  assumptions  that  affect  the 
reported amounts of assets and liabilities and the reported amounts of income and expenses during the 
reporting  period.  Although  these  judgements  and  estimates  are  based  on  management’s  best 
knowledge of current events and actions, the resulting accounting treatment estimates will, by definition, 
seldom equal the related actual results.  

The  key  judgements  in  respect  of  the  preparation  of  the  financial  statements  are  in  respect  of  the 
accounting  for  acquisitions,  determination  of  separately  identifiable  assets  on  acquisition,  the 
determination  of  cash  generating  units,  the  evaluation  of  segmental  information,  t he  evaluation  of 
whether there is any indication of any impairment in investments, intangibles, goodwill or receivables 
and whether deferred tax assets should be recognized for tax losses. 

The estimates and assumptions that have a risk of causing material adjustment to the carrying amounts 
of assets and liabilities within the next financial year are the  fair value of assets arising on acquisition 
(see note 12), carrying value of the goodwill, the carrying value of the other intangibles  (see note 13) 
and the carrying value of the investments. Please see relevant notes for these areas.  

4 

Segmental Information 

In the opinion of the Directors, the operations of the Group currently comprise  five operating segments, 
being (i) Franchise royalty income, (ii) Franchise-related activities (including product and equipment sales, 
business-to-business sales and sales of franchises), (iii) US corporate operated locations, (iv) International 
corporate  operated  locations  and  (v)  head  office  costs.    Information  reported  to  the  Group’s  Chief 
Operating  Decision  Maker  (being  the  Executive  Chairman),  for  the  purpose  of  resource  allocation  and 
assessment of division performance is now separated into the four income generating segments (items (i) 
to (iv)), and items that do not fall into these segments have been categorized as unallocated head office 
costs (v). 

The Group mainly operates in the US, with operations in the UK and certain other countries  especially 
Canada and Australia. No single customer accounts for more than 10% of the Group's total external 
revenue. 

The  following  is  an  analysis  of  the  Group’s  revenues  and  profits  from  operations  and  assets  by 
business segment.  

Revenue 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 

Total 

Year ended 

Year ended 

31 December 

31 December 

2019 

$ 

6,499,045 
8,049,570 
14,446,286 
3,369,034 

32,363,935 

2018 

$ 

6,264,839 
6,153,652 
10,140,892 
2,907,268 

25,466,651 

Water Intelligence plc 
42 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Profit/(Loss) before tax 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 
Unallocated head office costs  
Non-core costs 
Total 

Assets 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 

Total 

Amortization 

US corporate operated locations 
International corporate operated locations 
Total 

Depreciation 

                                                                                               Note 

Franchise royalty income 
Franchise related activities 
US corporate operated locations                                                 2 
International corporate operated locations 

Total 

Water Intelligence plc 
43 

Year ended 

Year ended 

31 December 

31 December 

2019 

$ 

1,603,149 
601,281 
2,025,095 
226,215 
(1,605,252) 
(493,000) 
2,357,488 

2018 

$ 

1,447,989 
484,036 
1,213,304 
31,219 
(1,135,435) 
(286,762) 
1,754,350 

Year ended 

Year ended 

31 December 

31 December 

2019 

$ 

9,412,402 
1,862,887 
11,772,004 
5,079,827 

28,127,120 

2018 

$ 

8,946,370 
1,764,171 
7,648,032 
2,350,344 

20,708,917 

Year ended 

Year ended 

31 December 

31 December 

2019 

$ 

291,692 
27,350 
319,042 

2018 

$ 

298,357 
28,844 
327,201 

Year ended 
31 December 
2019 

Year ended 
31 December 
2018 

$ 

- 
- 
1,092,312 
176,151 

1,268,463 

$ 

- 
- 
278,884 
77,013 

355,897 

 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
  
 Notes to the Financial Statements 

Finance Expense 

US corporate operated locations 
International corporate activities 
Unallocated head office costs 
Total 

Year ended 
31 December 
2019 
$ 

Year ended 
31 December 
2018 
$ 

81,608 
995 
317,638 
400,241 

- 
40 
235,916 
235,957 

For the purpose of monitoring segmental performance, no liabilities are reported to  the Group’s Chief 
Operating Decision Maker. 

Geographic Information 

As noted herein, the Group has two wholly-owned subsidiaries – ALD and WII.  ALD has US 
franchise-operated and corporate-operated locations and international franchises in Australia and 
Canada. Meanwhile, WII has corporate-operated activities outside the US.  We may also regroup 
the same information into US and Outside the US to capture the Group’s effort to b e multinational 
company.  As indicated herein, the Group has had strong balanced growth in the US and abroad 
and across ALD and WII.  Between 2019 and 2018, Outside the US sales have grown 13% to $3.5 
million (2018:$3.1 million). Sales in the US have grown 29% to $28.9 million (2018:  $22.4 million). 
The percentage of International sales to Total sales has remained relatively constant at 1 1% 
(2018: 12%). 

Total Revenue 

Franchise 
royalty income 
Franchise 
related 
activities 
Corporate 
owned Stores 
International 
corporate 
activities 
Total 

Year ended 31 December 2019 

Year ended 31 December 2018 

US 
$ 

International 
$ 

Total 
$ 

US 
$ 

International 
$ 

Total 
$ 

6,355,811 

143,234 

6,499,045 

6,087,083 

177,756 

6,264,839 

8,049,570 

- 

8,049,570 

6,153,652 

- 

6,153,652 

14,446,286 

-  14,446,286  10,140,892 

-  10,140,892 

- 

3,369,034 

3,369,034 

- 

2,907,268 

2,907,268 

28,851,667 

3,512,268  32,363,935  22,381,627 

3,085,024  25,466,651 

Water Intelligence plc 
44 

 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

5 

Expenses by nature 

The Group’s operating profit has been arrived at after charging: 

Raw materials and consumables used 
Employee costs 

Operating lease rentals 

Depreciation charge 

Amortization charge 

Marketing costs 

R & D 

Foreign exchange (gain)/loss 

Auditors remuneration 
Fees payable to the Company’s auditor for audit of 
Parent Company and Consolidated Financial 
Statements 
Fees payables to the Company’s auditor for other 
services (assurance related services) 

Note 

6 

 2 

 2 

Year ended 
31 December 
2019 
$ 
820,885 
12,965,317 

Year ended 
31 December 
2018 
$ 
661,264 
9,579,521 

70,038 

1,268,463 

319,042 

224,297 

10,152 

(34,805) 

707,490 

355,897 

327,201 

243,799 

4,285 

5,131 

Year ended 
31 December 
2019 
$ 

Year ended 
31 December 
2018 
$ 

51,000 

41,545  

- 

- 

The Group auditors are not the auditors of the US subsidiary companies. The fees paid to the auditor 
of the US subsidiary companies were $121,009 (2018: $100,910) for the audit of these companies 
and $24,260 (2018: $48,582) for other services.   

6 

Employees and Directors 

The Directors of the Company are considered to be the key management of the business.  

Year ended 
31 December 
2019 
$ 

Year ended 
31 December 
2018 
$ 

659,596 
11,392,014 
736,748 

687,872 
8,203,268 
583,729 

176,960 

104,652 

12,965,317 

9,579,521 

Short-Term employee benefits 
Directors fees, salaries and benefits 
Wages and Salaries 
Social Security Costs 
Long-Term employee benefits 
Share based payments 

Water Intelligence plc 
45 

 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
    
   
  
 
 
 
 
 Notes to the Financial Statements 

Information regarding Directors emoluments are as follows: 

Short-Term employee benefits 
Directors’ fees, salaries and benefits 
Social Security Costs 

  Year ended 
 31 December 
2019 
$ 

Year ended  
31 December  
2018  
$ 

659,596 
20,034 
679,630 

687,872 
17,892 
705,764 

The highest paid Director received emoluments of $537,380 (2018: $501,872). 

The average number of employees (including Directors) in the Group during the year was:  

Directors (executive and non-executive) 
Management 
Field Services 
Franchise Support 
Administration 

7 

Share options 

Year ended 
31 December 
2019 
$ 

Year ended 
31 December 
2018 
$ 

5 
23 
132 
22 
34 

216 

5 
22 
106 
20 
20 

173 

The Company grants share options at its discretion to Directors, management and advisors. These are 
accounted for as equity settled options. Should the options remain unexercised after a period of ten years 
from the date of grant the options will expire unless an extension is agreed to by the Board. Options are 
exercisable at a price equal to the Company’s quoted market price on the date of grant or an exercise 
price to be determined by the Board. 

Details for the share options and warrants granted, exercised, lapsed and outstanding at the year-end 
are as follows: 

Outstanding at beginning of year 
Granted during the year 
Forfeited/lapsed during the year 
Exercised during the year 
Outstanding at end of the year 

Exercisable at end of the year 

Number of 
share 
options 
2019 
1,535,000 
525,000 
(160,000) 
(450,000) 
1,450,000 

765,000 

Weighted 
Number  
average 
of share  
exercise 
options 
price ($) 
2019 
2018 
1.43  1,685,000 
6.08 
160,000 
1.40 
- 
1.21 
(310,000) 
3.01  1,535,000 

Weighted 
average 
exercise 
price (£) 
2018 
1.02 
3.36 
- 
0.86 
1.43 

1.52  1,375,000 

1.08 

Fair value of share options 
During the year, the Group granted 525,000 Share Options to certain Employees, with exercise 
prices ranging from of £3.48 to £4.75 ($4.59 to $6.24). 

The fair value of options granted during the prior year has been calculated using the Black Scholes model 
which has given rise to fair values per share ranging from 78.21p to 109.69p. This is based on risk-free 
rates of 0.84% and volatility of 59%.  

Water Intelligence plc 
46 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 Notes to the Financial Statements 

The Black Scholes calculations for the options granted during the year resulted in a charge of $176,960 
(2018:  $104,652)  which  has  been  expensed  in  the  year.  As  the  options  granted  prior  to  2016  had  no 
vesting period, none of the charge expensed in 2018 related to options granted prior to 2016. 

The weighted average remaining contractual life of the share options as at 31 December 2019 was 6.95 
years (2018: 6.68 years). 

Options arrangements that exist over the Company’s shares at year end and at the time of the report are 
detailed below: 

At report 
date 
Grant 
ALDHC Plan (1) 
142,500 
100,000 
2013 Directors (2) 
177,500 
2015 Options (3) 
2016 Directors (4) 
100,000 
117,500 
2016 Employee (5) 
70,000 
150,000 
2016 Employee (5) 
2018 Acquisition (6)  135,000 
25,000 
2018 Acquisition (7) 
475,000 
2019 Employee (8) 
50,000 
2019 Acquisition (9) 

2019 
142,500 
100,000 
177,500 
100,000 
95,000 
150,000 
135,000 
25,000 
475,000 
50,000 

2018 

Date of 
Grant 
317,500  01/12/2013 
250,000  01/08/2013 
177,500  08/06/2015 
200,000  13/06/2016 
220,000  19/12/2016 
210,000  19/12/2016 
135,000  06/03/2018 
25,000  08/10/2018 
-  04/04/2019 
-  04/04/2019 

Total 

1,425,000 

1,450,000 

1,535,000 

From 

Exercise period 
To 

Exercise 
price 
$1.14  01/12/2013 
01/12/2023 
$1.30  01/08/2013 
01/08/2023 
$0.67  08/06/2015 
08/06/2025 
$1.26  13/06/2016 
13/06/2026 
$1.24  19/12/2019 
19/12/2026 
19/12/2026 
$1.56  19/12/2019 
$3.15  06/03/2021     06/03/2028 
$4.52  08/10/2021     08/10/2028 
04/04/2029 
$6.24  04/04/2023 
04/04/2029 
$4.59  04/04/2023 

All share options are equity settled on exercise. The amounts at the Report Date reflect all share 
options that have been either exercised or forfeited. 

(1)  Under  ALDHC’s  2006  Employee,  Director  and  Consultant  Stock  Plan  (“ALDHC  Option  Plan”),  certain  directors  and 
employees  of  ALD,  were  granted  options  to  acquire  an  aggregate  of  738,750  shares  New  Ordinary  Shares  with  an 
exercise price of $1.14 per share.  

(2)  Each member of the Board received an option to purchase 50,000 New Ordinary Shares . The Director options have 

an exercise price of $1.30 per share or 67% above the highest share price for 2013.   

(3)  On  5  June  2015,  the  Group  granted  417,500  Share  Options  to  the  Executive  Chairman  and  David  Silverstone,  both 
directors of the Company, and to certain Employees, all with an exercise price of  $0.67. 100,000 of these Share Options 
relate to the Executive Chairman’s compensation and an additional 50,000 of these Share Options relate to the Executive 
Chairman’s  personnel  guarantee  of  the  loan  with  Liberty  Bank  in  2014.  40,000  of  these  Share  Options  relate  to 
compensation payable to David Silverstone. 

(4)  On 13 June 2016, each member of the Board received an option to purchase 50,000 New Ordinary Shares. The Director 
options  have  an  exercise  price  of  $1.26  per  share  which  is  5%  higher  than  the  highest  share  price  for  2015.  These 
Options have a three-year vesting requirement. On 13 June 2016, the Executive Chairman, a director of the Company, 
was  also  granted  50,000  Share Options  with  an  exercise  price of  $0.92  related  to  the  Executive  Chairman’s  person al 
guarantee of the loan with Liberty Bank in 2015. 

(5)  On 19 December 2016, certain employees were granted options to purchase 220,000 New Ordinary Shares at a price of 
$1.24 and 210,000 New Ordinary Shares at a price of $1.56. These options have a three-year vesting requirement. 

(6)  On 14 March 2018, certain vendors, retained as employees, were granted an option to purchase 135,000 New Ordinary 
Shares at a price of $3.15 pursuant to the acquisition of a franchise based in Louisville, Kentucky.  These options have 
a three-year vesting requirement. 

(7)  On 8 October 2018, certain vendors, retained as employees,  were granted an option to purchase 25,000 New Ordinary 
Shares at a price of $4.52 pursuant to the acquisition of the territories around Portland, Oregon from a franchise. These 
options have a three-year vesting requirement. 

(8)  On 4 April 2019, certain employees were granted options to purchase 475,000 New Ordinary Shares at a price of $6.24.  

These options have a four-year vesting requirement. 

Water Intelligence plc 
47 

 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

(9)  On 4 April 2019, certain vendors, retained as employees, were granted options to purchase 50,000 New Ordinary Shares 
at a price of $4.59  pursuant to the acquisition of franchises acquired in 2019.  These options have a  four-year vesting 
requirement. 

Patrick DeSouza received (i) 600,000 Partly Paid Shares at an exercise price of $1.07 during 2016 , (ii) 750,000 Partly Paid 
Shares at an exercise price of $2.71 in March 2018 and (iii) 850,000 Partly Paid Shares at an exercise price  of $4.82, in May 
2019  in  connection  with  capital  raising  and  bank  financings.  These  Partly  Paid  Shares  carry  voting  rights  but  will  no t  be 
admitted to trading or carry any economic rights until fully paid. 

8 

Finance income 

Interest income 

9 

Finance expense  

Interest expense 

10 

Taxation 

Group 

Current tax: 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
61,754 

$ 
28,003 

Year ended  
31 December  
2019   

$ 
400,241 

Year ended  
31 December  
2018 
$ 
235,957 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 

$ 

Current tax on profits in the year 

535,692 

267,636 

Prior year over provision 

Total current tax 

Deferred tax current year 

Deferred tax prior year 

Deferred tax (credit)/expense (note 20) 

Income tax expense 

- 

535,692 

126,369 

-                        

267,636 

200,988  

- 

                 - 

126,369 

662,061 

200,988 

468,624 

Water Intelligence plc 
48 

 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

The tax on the Group's loss before tax differs from the theoretical amount that would arise using the 
weighted average tax rate applicable to profits of the consolidated entities as follows: 

Profit before tax on ordinary activities 
Tax calculated at domestic rate applicable profits in 
respective countries 
(2019: 31.6% versus 2018: 26.7%) 
Tax effects of: 
Non-deductible expenses 
GILTI Inclusion 
Other tax adjustments, reliefs and transfers 
State taxes net of federal benefit 
Adjustment in respect of prior year 

Changes in rates 

Taxation expense recognized in income statement 

2,357,488 

1,754,350 

446,277 

366,568 

11,528 
22,548 
38,314 
110,772 
30,586 
2,036 

662,061 

19,737 

11,946 
69,988 
(6,925) 
7,310 

468,624 

The  Group  is  subject  to  income  taxes  in  multiple  jurisdictions.  Significant  judgment  is  required  in 
determining the worldwide provision for income taxes.  There are many transactions and calculations 
for which the ultimate tax determination is uncertain.  The Group recognises liabilities for anticipated 
tax audit issues based on estimates of whether additional taxes will be due.  

As also set forth, in Note 20, at the balance sheet date, the Group’s UK trading operations had unused 
tax losses of £3,635,579 (2018: £4,276,906) available for offset against future profits. £690,760 (2018:  
£727,074) represents unrecognized deferred tax assets thereon at 19%. The deferred tax asset has not 
been recognized due to uncertainty over timing of utilization.  

The effective rate for tax for 2019 is 31.6% (2018: 26.7%). It is anticipated that the Group will use 
this effective tax rate of 31.6% going forward. 

11 

Earnings per share 

The profit per share has been calculated using the profit for the year and the weighted average 
number of ordinary shares outstanding during the year, as follows: 

Basic 

Profit for the year attributable to equity holders of the Parent ($) 
Weighted average number of ordinary shares 
Diluted weighted average number of ordinary shares 

Profit per share (cents) 
Diluted profit per share (cents) 

Year ended  
31 
December 
2019  
$ 
1,695,033 

Year 
ended 31 
December 
2018 
$ 
1,294,701 
14,426,694  13,401,624 

15,244,422 
11.7 
11.1 

14,304,790 
11 
9.7 
9.1 

Water Intelligence plc 
49 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 Notes to the Financial Statements 

12 

Acquisitions 

These can be summarised as follows: 

On 5 February 2019, the Company announced a series of corporate activity, including the acquisition of 
Ontario (Niagara) franchise, expanding the Group’s corporate presence into Canada and upstate New York;  

On  7  March  2019,  the  Company  announced  the  acquisition  of  its  South  Atlanta  and  Southern  Georgia 
franchise. This territory will be used to create a regional corporate presence to help accelerate development 
of Southeastern franchises.  

On  28  March  2019,  the  Company  announced  the  acquisition  of  its  Orlando,  Florida  franchise.  The 
acquisition enables the Group to set up another regional office in Florida to support the growth of the ALD 
business throughout the southeast United States.  

On 13 June 2019, the Company announced the reacquisition of its Tucson, Arizona franchise (“Tucson”) 
within  the  Group’s  American  Leak  Detection  subsidiary  (“ALD”).    The  demographics  and  economy  of 
Tucson  are  fast  growing  and  a  prime  area  for  accelerated  growth  for  both  the  Group’s  American  Leak 
Detection and Water Intelligence International  businesses. Water issues are proliferating throughout the 
southwest of the United States.  

On  8  July  2019,  the  Company  acquired  territory  (Halton)  from  ALD’s  Toronto  franchise.  The  Toronto 
franchise  will  continue  to  execute  its  franchise  operation  with  its  remaining  territory.  The  acquisition  of 
territory provides ALD’s new corporate location in Ontario (reacquisition of Ontario franchise in February 
2019) more scope to grow. 

Ontario 
Canada 

Atlanta 

Orlando 

Tucson 

Halton 
Canada 

Adjust-
ments 

$ 

$ 

$ 

$ 

$ 

$ 

27,800 
46,300 

30,200 
34,500 

74,100 

64,700 

Totals 

$ 

111,170 
138,178 
136,465 
385,813 

673,000  160,000  227,751 
250,000 
125,000 
471,698  540,000 
375,000  1,144,698  700,000  227,751 

  1,975,881 
32,968 
1,245,666 
32,968  3,221,547 

494,117 

375,000  1,070,598  635,300  227,751 

32,968  2,835,734 

Fair value of assets and 
liabilities acquired 
Equipment 
Vehicles 
Other 
Net assets acquired 
Consideration 
Cash 
Note payable  
Total consideration 

Intangible assets arising on 
acquisition (see note 13) 

53,170 
57,378 
136,465 
247,013 

665,130 
76,000 
741,130 

The  intangible  assets  arising  on  the  above  acquisitions  of  $2,835,734  is  included  in  additions  to 
goodwill and indefinite life intangible assets for owned & operated stores (see note 13).   

Following acquisitions all Franchises are classed as one cash generating unit therefore cannot 
separately disclose revenue and profit for each individual franchise. 

Water Intelligence plc 
50 

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

The amount of deferred consideration for 2019 acquisitions as well as the remaining deferred 
consideration for acquisitions made in 2015, 2016, 2017, 2018 and 2019 (after discounting 
anticipated cash flows to evaluate the fair value), can be summarized as follows:  

Current 

T&M Tech LLC (South Michigan franchise) 
Cincinnati 
Sydney 
Indianapolis 
Kentucky 
South Florida 
Portland 
Orlando 
Tucson 

  Year ended 
 31 December 
2019 
$ 
75,473 
56,604 

557,816 
23,480 

471,698 
92,434 

Year 
acquired 
2015 
2016 
2016 
2017 
2018 
2018 
2018 
2019 
2019 

Year ended  
31 December  
2018  
$ 
74,282 
55,712 
55,631 

102,073 
523,745 
22,116 
615,476 

 Total current deferred consideration 

1,277,505 

1,449,035 

Non-Current 

T&M Tech LLC (South Michigan franchise) 
Cincinnati 
Kentucky 
South Florida 
Tucson 

 Total non-current deferred consideration 

13 

Intangible assets 

Year 
  acquired 
2015 
2016 
2018 
2018 
2019 

  Year ended 
 31 December 
2019 
$ 

168,834 
387,364 

556,198 

Year ended  
31 December  
2018  
$ 
72,389 
54,292 
560,313 
192,313 

879,307 

The calculation of amortization of intangible assets requires the use of estimates and judgement, 
related to the expected useful lives of the assets. 

An impairment review is undertaken annually or whenever changes in circumstances or events 
indicate that the carrying amount may not be recovered.  

Water Intelligence plc 
51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Goodwill and other indefinite life intangible assets  

 Group 

Cost 

At 1 January 2018 

Additions (see note 12) 

At 31 December 2018 

Additions (see note 12) 

At 31 December 2019 

Impairment 

At 1 January 2018 

Impairment in year 

Goodwill 
Acquisitions 
$ 

Owned & 
Operated stores 
$ 

Goodwill on 
franchisor 
activities 
$ 

Totals 
$ 

2,325,109 

220,025 

2,545,134 

494,117 

3,039,251 

1,911,415 

636,711 

4,873,235 

2,742,936                       

                    -    

 2,962,961                    

4,654,351 

2,341,617 

6,995,968 

636,711 

- 

7,836,196 

2,835,734 

636,711 

10,671,930 

1,493,729 

75,000 

                    -    

1,568,729 

       12,500   

                    -                         -    

           12,500    

At 31 December 2018 

1,506,229 

75,000 

                    - 

1,581,229 

Impairment in year 

- 

At 31 December 2019 

1,506,229 

75,000 

Carrying amount 

- 

- 

1,581,229 

At 31 December 2018 

1,038,905 

4,579,351 

636,711 

6,254,967 

At 31 December 2019 

1,533,022 

6,920,968 

636,711 

9,090,701 

The increase in carrying value of Goodwill Acquisitions at 31 December 2019 relate to goodwill additions 
arising on the acquisition outlined in Note 12 above during 2019. 

Goodwill and indefinite life intangible assets on owned & operated stores comprises legacy owned stores 
together with additions arising from reacquisitions of franchise operations in 2015, 2016, 2017, 2018 and 
2019.  Details on additions in 2019 can be found in note 12 above.   

Goodwill on Franchisor Activities relates to the royalty income franchise business. 

Where appropriate consideration of separately identifiable intangible assets has been considered in the 
evaluation of the fair value of assets acquired and the determination of the fair value of goodwill arising. 
For the acquisitions in 2019, 2018, 2017, 2016 and 2015 relating to the reacquisition of franchises, it is 
considered that  the value being attributed to the purchase consideration relates to the synergies with 
surrounding franchises, obtaining wider geographical coverage directly within the Group, the focus to 
seize potential opportunity within their wider business strategy for revenue and earnings growth and the 
ability to expand new service offerings. Where appropriate consideration of separate intangibles , such 
as covenants not to compete, are evaluated.  

There is no separately identified intangible considered to arise  from the customer list of the franchise 
reacquired  given  the  terms  of  the  franchise  agreement  and  on  that  these  customers  continue  to  be 
customers of the Group’s products and services before and after the reacquisition.  

An  impairment  review  is  undertaken  annually  or  whenever  changes  in  circumstances  or  events 
indicate  that  the  carrying  amount  may  not  be  recovered.  For  the  purpose  of  impairment  testing, 
goodwill or indefinite life intangible assets are  allocated to  appropriate cash generating units which 
can be summarised as follows: 

Water Intelligence plc 
52 

 
 
 
 
 
 
 
  
  
    
    
 
 
  
    
    
   
 
 
 
 
 Notes to the Financial Statements 

Goodwill on Acquisitions are separately categorized as cash generating units. 

Goodwill  or  indefinite  life  intangible  assets  on  owned  &  operated  stores  are  categorized  as  cash 
generating units that are expected to benefit from the synergies of the combination.  

Goodwill on Franchisor Activities is considered as one cash generating unit by reference to revenues 
and activities derived from the franchise royalty income and franchise related activities segments (see 
note 4). 

The  cash  generating  units  to  which  goodwill  or  indefinite  life  intangible  assets  have  been  allocated 
are tested for impairment annually. If the recoverable amount of the c ash generating unit is less than 
its carrying amount, the impairment loss is allocated first to reduce the carrying amount of any goodwill 
allocated  to  the  unit  and  then  to  the  other  assets  of  the  unit  pro -rata  on  the  basis  of  the  carrying 
amount  of  each  asset  in  the  unit.  An  impairment  loss recognised  for  goodwill  is  not  recovered  in  a 
subsequent period. 

The key assumptions/inputs used for  the  impairment  assessment based  on the  forecast cash flow  and 
revenues for 2019 were as follows: 

Discount rate 
Short term revenue growth 
Long term revenue growth 
Tax rate 
Discount rate sensitivity step 
Perpetual growth rate sensitivity step 

% 

15 
5 
3.5 
25 
2 
1 

This has resulted in no material impairment charge being required in 2019 (2018: $nil). 

Based  upon  the  sensitivity  analysis  had  the  estimated  discount  rate  used  been  2%  higher  and  the 
perpetual  revenue  growth  rate  used  been  1%  lower  in  these  calculations  the  Group  would  still  not 
have incurred any material impairment for any of the categories of goodwill or indefinite life intangible 
assets. 

Water Intelligence plc 
53 

 
 
 
 
 
 
 
 Notes to the Financial Statements 

13 

Intangible assets continued 

Other Intangible assets table 

Product 
development 
$ 

Covenants  
not to compete 
$ 

Customer 
Lists 

Trademarks 

Patents 

$ 

$ 

Website 
$ 

$ 

Enterprise 
Solution 
Development 
$ 

Total 

$  

164,880 
             -    
164,880 
- 
- 
164,880 

290,000 
             -    
290,000 
200,000 
- 
490,000 

350,357 
           -    
350,357 
- 
- 
350,357 

5,293,817 

             -    

5,293,817 
- 
- 
5,293,817 

23,692 
             -    
23,692 
- 
- 
23,692 

90,000 

90,000 
- 
- 
90,000 

107,000 
350,471 
457,471 
- 
(355,471) 
102,000 

164,880 

283,334 

270,472 

3,156,676 

23,692 

22,500 

Amortisation expense 

             -    

          6,666  

Exchange differences 

- 

- 

28,844 

(2,103) 

261,691 

-                 30,000                 

- 

- 

- 

At 31 December 2018 

164,880 

290,000 

297,213 

3,418,367 

23,692 

52,500 

- 

- 

27,350 

(779) 

261,691 

- 

- 

- 

- 

30,000 

- 

164,880 

290,000 

323,784 

3,680,058 

23,692 

82,500 

             -    

- 

200,000 

53,144 

26,573 

1,875,450 

1,613,759 

- 

- 

37,500 

7,500 

457,471 

102,000 

2,423,565 

1,949,832 

All intangible assets have been acquired by the Group. 

The calculation of amortization of intangible assets requires the use of estimates and judgement, related to the expected useful lives of the assets.  

An impairment review is undertaken annually or whenever changes in circumstances or events indicate that the carrying amount  may not be recovered. 
Water Intelligence plc 
54 

Cost 
At 1 January 2018 
Additions 
At 31 December 2018 
Additions  
Disposals 
At 31 December 2019 
Accumulated amortisation 
 At 1 January 2018 

Amortisation expense  

Exchange differences 

At 31 December 2019 

Carrying amount 
At 31 December 2018 

At 31 December 2019 

6,319,746 

350,471                 

6,670,217 
200,000 
(355,471) 
6,514,746 

3,921,554 

327,201 

(2,103) 

4,246,652 

319,041 

(779) 

4,564,914 

- 

- 

- 

- 

- 

- 

- 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
              
 
 
 
Notice of Annual General Meeting 

14 

Property, plant and equipment 

Equipment 
& displays  
$ 

Motor 
Vehicles  
$ 

Leasehold 
Improvements  
$ 

Buildings 
$ 

Right of 
Use 
Vehicles 
$ 

Right of 
Use 
Offices 
$ 

Total  
$ 

713,862 

311,457 

15,000 

50,875 

71,774 

666,251 
(1,881) 
(703) 

542,711 
(8,382) 
- 

- 

- 
- 
- 

1,428,404 

917,560 

15,000 

- 

- 

- 
- 
- 

- 

163,116 

113,302 

- 

152,009 

- 

- 

- 
- 
- 

- 

- 

-  1,040,319 

- 

122,649 

-  1,208,962 
(10,263) 
- 
(703) 
- 

-  2,360,964 

- 

428,426 

488,163 
- 
4,682 
(107,805) 

513,283 
- 
1,848 
(107,415) 

68,672 
- 
- 
- 

- 
- 
1,382 
- 

357,458 
1,092,582 
- 
(55,786) 

533,652  1,961,228 
1,323,060  2,415,643 
7,912 
(644,768) 

- 
(373,762) 

1,976,560 

1,438,578 

83,672 

153,391 

1,394,255 

1,482,950  6,529,404 

201,242 

75,936 

682 

      (703)    

- 

-            

220,609 

133,924 

1,364 

Exchange differences 

(537) 

(4,079) 

-    

- 

- 

- 

- 

- 

27,116 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

277,860 

(703) 

355,897 

(4,616) 

628,437 

192,985 

- 

(55,786) 

(373,762) 

(519,679) 

- 
10,947 
9 

396,350 
284,712 
- 

663,257  1,059,457 
371,621  1,268,463 
1,458 

- 

38,072 

625,276 

661,116  2,631,272 

420,611 

205,781 

2,046 

109,945 

55,924 

(35,915) 

(54,216) 

- 
325,759 
955 

- 
269,482 
495 

821,355 

477,466 

- 

- 

- 
5,942 
- 

7,988 

1,007,793 

711,779 

12,954 

- 

- 

-  1,732,527 

1,155,204 

961,112 

75,684 

115,319 

768,978 

821,835  3,898,132 

The value of the assets charged as security for the bank debt is  $1,426,896 (2018: $1,234,492). 

Water Intelligence plc 
55 

Cost 
At 1 January 2018 
Acquired on 
acquisition of 
subsidiary 
Additions 
Exchange differences 
Disposals 
At 31 December 
2018 
Acquired on 
acquisition of 
subsidiary 
Additions 
IFRS 16 Adoption 
Exchange differences 
Disposals 
At 31 December 
2019 
Accumulated 
depreciation 
At 1 January 2018 
Eliminated on 
disposals 
Depreciation expense 

At 31 December 
2018 
Acquired on 
acquisition of 
subsidiary 
Eliminated on 
disposals 
IFRS 16 Adoption 
Depreciation expense 
Exchange differences 
At 31 December 
2019 
Carrying amount 
At 31 December 2018 
At 31 December 
2019 

 
 
 
 
  
 
 
  
  
 
 
 
  
 
 
 
 
 
 
  
                         
  
  
  
 
 
 
  
 
  
 
 
 
Notice of Annual General Meeting 

15 

Investment in subsidiary undertakings 

Company 
Cost 
At 31 December 2018 
Exchange difference 
At 31 December 2019 
Impairment 
At 31 December 2018 
Exchange difference 
At 31 December 2019 
Carrying amount 
At 31 December 2018 
At 31 December 2019 

Subsidiary 
Undertakings 
$  

13,372,288 
235,012 
13,607,300 

6,400,906 

                         -    

6,400,906 

6,971,382 
7,206,394 

The  Directors  annually  assess  the  carrying  value  of  the  investment  in  the  subsidiary  and  in  their 
opinion no impairment provision is currently necessary. See notes 12 and 13 for the assumptions and 
sensitivities in assessing the carrying value of the investment. 

The net carrying amounts noted above relate to the US incorporated subsidiaries.   

The subsidiary undertakings during the year were as follows: 

Water Intelligence International Limited* 
(leak detection products and services) 

Water Intelligence Australia Pty 

American Leak Detection Holding Corp. 
(holding company of ALD Inc.) * 
American Leak Detection, Inc. (leak 
detection product and services) 

Canadian Leak Detection, Inc. 

Qonnectis Group Limited (dormant) 

NRW Utilities Limited (Dormant) 

Registered office address 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 
1 Farrer Place, Sydney, NSW 
2000 
199 Whitney Avenue, New 
Haven, Connecticut 06511 US 
199 Whitney Avenue, New 
Haven, Connecticut 06511 US 
8-4696 Bartlette Rd. 
Beamsville, Ontario L0R 1B1 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 

Country of 
incorporation 

England and 
Wales 

Australia 

US 

US 

Canada 

England and 
Wales 

England and 
Wales 

Interest 
held 
% 

100% 

100% 

100% 

100%  

100% 

*  Subsidiaries  owned  directly  by  the  Parent  Company.    These  subsidiaries  –  WII  and  ALDHC  – 
represent the two principal business lines of the Parent Company. Water Intelligence Australia and 
American Leak Detection are also wholly-owned by the two principal subsidiaries and indirectly owned 
by the Parent.  

The Company’s strategy involves acquisitions, especially of franchisees.   American Leak Detection 
has reacquired one franchise, Bakersfield on 15 March 2018, by purchasing 100% upfront and at the 
same time sold 40% of the franchise. American Leak Detection  has an unrestricted option to acquire 
the remaining 40% at a pre-set price at any time in the future.   

Water Intelligence plc 
56 

 
 
 
 
 
 
 
 
 
 
 
 
          
 
 
Notice of Annual General Meeting 

16 

Inventories 

Group Inventories 

Group 

Year ended  
31 December  
2019  
$ 
334,011 

Year ended  
31 December  
2018  
$ 
451,465 

During  the  year  ended  31  December  2019,  an  expense  of  $7,448,287  (2018:  $5,446,010)  was 
recognized in the Consolidated Statement of Comprehensive Income, including business to business 
expenses  of  $6,747,495  (2018:  $4,806,466).  There  has  been  no  write  down  of  inventories  during 
2019. 

17 

Trade and other receivables 

Trade notes receivable 

Group 

Company 

Year ended  
31 December  
2019   

$ 
605,234 

Year ended  
31 December  
2018 
$ 
618,005 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 

$ 

           -       -                      -    

All non-current receivables are due within five years from the end of the reporting period.  

Group 

Company 

Year ended  
31 December  
2019  
$ 
2,796,536 
659,539 
- 
584,876 
223,706 
389,701 
370,284 

Year ended  
31 December  
2018   

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
- 
16,393 
4,906,216 
- 
- 

$ 
2,209,382 
697,123 
- 
520,478 
191,988 
357,487 
235,523                 71,956 

$ 
- 
4,735 
4,660,040      

-   
                  -    
123,540 

         29,917    

Trade receivables 
Prepayments 
Due from Group undertakings 
Accrued royalties receivable 
Trade notes receivable 
Other receivables 
Due from related party 

Current portion 

5,024,642 

4,211,982 

4,994,565 

4,818,232       

Trade receivables disclosed above are classified as loans and receivables and are therefore 
measured at amortised cost. The Directors consider that the carrying amount of trade and other 
receivables approximates their fair value. 

Accrued royalties receivable are never reclassified to trade receivables as, should any royalties be 
withheld or unpaid, the Group has the right to take back the relevant franchise.  

The average credit period taken on sales is 39 days (2018: 39 days). 

Water Intelligence plc 
57 

 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
Notice of Annual General Meeting 

The carrying amounts of the Group’s trade and other receivables are denominated in the following 
currencies: 

US Dollar 
UK Pound 
Australian Dollar 
Canadian Dollar 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
4,133,093 
647,220 
208,592 
35,735 

5,024,641 

$ 
3,534,868 

558,450                      
118,663 

4,211,981            

The  maximum  exposure  to  credit  risk  at  the  reporting  date  is  the  carrying  value  of  each  class  of 
receivable mentioned above. The Group does not hold any collateral as security.  

18 

Cash and cash equivalents 

Cash at bank and in hand 

19 

Trade and other payables 

Group 

Company 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
5,280,808 

$ 

5,016,406       

$ 
195,750         

$ 
48,164        

Trade payables 
Accruals and other payables (Note 2) 
Due to Group undertakings 

Group 

Company 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
993,240 
3,602,845 
- 

4,596,085 

$ 
1,350,941 
1,199,339 
- 

2,550,280 

$ 
52,627 
117,725 
- 

170,353 

$ 
146,878 
112,845 

259,723 

Trade  payables  and  accruals  principally  comprise  amounts  outstanding  for  trade  purchases  and 
ongoing costs and are payable within 3 months. The average credit  period taken for trade purchases 
is 16 days (2018:16 days). 

20 

Deferred Tax 

The analysis of deferred tax liabilities is as follows: 

Group 

2019 

$ 

2018 

$ 

Deferred tax (liability)/assets 

(588,684) 

(316,221) 

Water Intelligence plc 
58 

 
 
 
 
  
 
 
 
 
  
  
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

The movement in deferred tax liabilities is as follows:  

2019 

Temporary differences: 
Net operating profit (loss) (non-
current) 
Short term temporary differences 

2018 

Temporary differences: 
Net operating profit (loss) (non-
current) 
Short term temporary differences 

Recognized in 
the income 
statement 
$ 

Recognized in 
Other 
Comprehensive 
Income 
$ 

- 

- 

- 

- 

Opening 
balance 
$ 

- 

- 

Closing 
balance 
$ 

- 

- 

(316,221) 
(316,221) 

(126,369) 
(126,369) 

(146,094) 
(146,094) 

(588,684) 
(588,684) 

Opening 
balance 
$ 

Recognized in 
the income 
statement 
$ 

- 

-    

- 

- 

(115,233) 
(115,233) 

(200,988) 
(200,988) 

Recognized in 
Other 
Comprehensive 
Income  
$ 

- 

- 

- 
- 

Closing 
balance 
$ 

- 

- 

- 
(316,221) 

At the balance sheet date, the Group’s UK trading subsidiaries had unused tax losses (as reported on the 
Group’s tax returns) of £3,635,579 (2018: £4,276,906) available for offset against future profits. £690,760 
(2018: £727,074) represents unrecognized deferred tax assets thereon at 19%. The deferred tax asset 
has not been recognized due to uncertainty over timing of utilization. 

21 

Share capital 

The issued share capital in the year was as follows: 

Group & Company 

At 31 December 2018 
At 31 December 2019 

. 

Group & Company 

At 31 December 2018 
At 31 December 2019 

Ordinary Shares 
Number 
13,883,969 
14,702,371 

Shares held in 
treasury Number 

145,000 

Total Number 
13,883,969 
14,847,371 

Share capital 
$ 
101,915 
114,440 

Share premium 
$ 
6,887,739 
9,717,349 

Shares in 
Treasury 
$ 

(539,833) 

On 10 May 2019, the Company announced a capital raise, pursuant to which the Company sold 
500,000 new Ordinary Shares to raise £1.85 million and a subscription of 363,402 Ordinary Shares to 
raise a total of approximately £1.3 million.  In addition, Patrick DeSouza, executive chairman of the 
Company, and persons closely associated with him, to exercised 300,000 options over Ordinary 
Shares and David Silverstone to exercised 50,000 options over Ordinary Shares and sold these to 
incoming investors from the Subscription at the Issue Price. Michael Reisman and Laura Hills 

Water Intelligence plc 
59 

 
 
 
  
  
  
 
 
 
  
                          
  
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

purchased 4,153 and 24,919 newly issued Ordinary Shares through the Subscription.  All of these 
shares were admitted to trading on AIM on 17 May 2019. In addition, Patrick DeSouza received 
850,000 Partly Paid Shares (being ordinary shares with voting rights and no economic rights until 
fully paid) in exchange for increasing the guarantee he is providing over the Company’s bank 
facilities. 

At various times during 2019 the Company bought 145,000 shares into treasury at a purchase price 
range of 245p to 370p.  

The Company bought another 25,000 shares into treasury on 5 January  2020 at a purchase price of 
247p bringing the total number of shares in treasury to 170,000. 

Reverse acquisition reserve  

The reverse acquisition reserve was created in accordance with IFRS3 Business Combinations and 
relates to the reverse acquisition of Qonnectis Plc by ALDHC in July  2010. Although these 
Consolidated Financial Statements have been issued in the name of the legal parent, the Company it 
represents in substance is a continuation of the financial information of the legal subsidiary ALDHC. 
A reverse acquisition reserve was created in 2010 to enable the presentation of a consolidated 
statement of financial position which combines the equity structure of the legal parent with the 
reserves of the legal subsidiary. Qonnectis Plc was renamed Water Intelligence Plc on completion o f 
the reverse acquisition on 29 July 2010. 

22      Right of use liability 

Year 
ended  
31 
December  
2019   

$ 

587,674 
1,116,132 

1,703,806 

88,189 

723,812 

Year ended  
31 
December  
2018   

$ 

- 

- 

- 

- 

 Lease liabilities in statement of financial position 
 Amounts due within one year 

 Amount due after more than one year 

Amount recognized in the statement of  
  comprehensive income 
 Interest on leasehold liabilities 

Amount recognized in the statement of  
  cash flows 
 Repayment of lease liabilities 

23 

Financial instruments 

Market risk (including foreign currency risk management) 
Interest rate risk 

The Group has exposure to the following key risks related to financial instruments:  
i. 
ii. 
iii.  Credit risk 
iv. 

Liquidity risk 

This note presents information about the Group’s exposure to each of the above risks, the Group’s 
objectives, policies and processes for measuring and managing risk , and the Group’s management 
of  capital.  Further  quantitative  disclosures  are  included  throughout  these  consolidated  Financial 
Statements. 

Water Intelligence plc 
60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

The Directors determine, as required, the degree to which it is appropriate to use financial instruments 
or other hedging contracts or techniques to mitigate risk. The main risk affecting such instruments is 
foreign currency risk which is discussed below. Throughout the year ending 31 December 201 9 no 
trading  in  financial  instruments  was  undertaken  (2018:  none)  and  the  Group  did  not  have  any 
derivative or hedging instruments. 

The  Group  uses  financial  instruments  including  cash,  loans  and  finance  leases,  as  well  as  trade 
receivables and payables that arise directly from operations. 

Due to the simple nature of these financial instruments, there is no material difference between book 
and fair values.  Discounting would not give a material difference to the results of the Group and the 
Directors believe that there are no material sensitivities that require additional disclosur e. 

Fair value of financial assets and financial liabilities 
The  estimated  difference  between  the  carrying  amount  and  the  fair  values  of  the  Group’s  financial 
assets and financial liabilities is not considered material. 

Credit risk 
The  Group’s  principal  financial  assets  are  bank  balances, cash,  cash  equivalents,  trade  and  other 
receivables.  The  Group’s  credit  risk  is  primarily  attributable  to  its  trade  receivables   and  cash  and 
cash equivalents. Receivables are regularly monitored and assessed for recoverability. The Group 
has no significant concentration of credit risk as exposure is spread over a number of customers.  As 
at 31 December 2019, 70.72% was held with one counterparty with a credit rating of Aaa and a further 
13.32% was held with another counterparty with a credit rating of A1. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses 
a lifetime expected loss allowance for all trade receivables. To measure the expected credit losses, 
trade receivables have been grouped based on the shared credit risk characteristics and the days 
past due. The expected loss rates are based on the historic payment  profiles of sales and the credit 
losses  experienced  within  this  period.  The  historical  loss  rates  are  adjusted  to  reflect  current  and 
forward-looking information.  

As the Group does not hold any collateral, the maximum exposure to credit risk is represented by the 
carrying amount of the financial assets as at the end of each reporting period. 

As at 31 December 2019, trade receivables of $460,716 (2018: $470,976) were past due but not 
impaired. These relate to a number of customers for whom there is no history of default. The ageing 
analysis of these trade receivables is as follows: 

Ageing of past due but not impaired receivables 

60-90 days 
90+ days 

Average age (days) 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
129,287 
331,429 
460,716 
95 

$ 
109,963 
364,013                
470,976 
96 

The Group believes that no impairment allowance is necessary in respect of trade receivables that 
are past due but not impaired. This is based on the Group’s good historic track record of  collection 
for all such receivables. 

Credit risk management 
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial 
loss  to  the  Group.  The  Group  seeks  to  limit  credit  risk  on  liquid  funds  throu gh  trading  only  with 
counterparties that are banks with high credit ratings assigned by international credit rating agencies.   

Water Intelligence plc 
61 

 
 
 
 
 
 
  
 
  
 
  
 
 
                             
 
 
 
 
 
Notice of Annual General Meeting 

Exposure to credit risk 
The  carrying  amount  of  financial  assets  represents  the  maximum  credit  exposure.  The  exposure  to 
credit risk at the year-end was in respect of the past due receivables that have not been impaired are 
disclosed in note 17. 

Categories of financial instruments 

Group 

Company 

Loans and receivables 
Cash and cash equivalents 

Trade and other receivables – current 

Trade and other receivables – non-current 

Financial Liabilities measured at 
amortised cost 

Trade and other payables 
Borrowings – current 

Borrowings – non-current 
Deferred consideration – current 

Deferred consideration – non-current 

23      Borrowings 

Year ended  
31 December  
2019   

$ 
- 
5,280,808 

5,024,641 

605,234 

4,596,085 
1,163,055 

2,321,400 
1,277,505 

556,198 

Year ended  
31 December  
2018  
$ 

                 -    
5,106,406 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

$ 
- 
195,750 

$ 
- 
       48,164  

     4,818,232  

4,211,982                     
--    

4,994,565 

618,605 

- 

                -    

2,550,283    

170,353 
- 

989,736                      

-    
1,448,303                     
-    
1,449,035 

- 
- 

259,724      

                -    

                -    
                -    

879,307                         - 

                 -    

Bank Debt 
The Group has a commercial banking relationship with People’s United Bank (“People’s”).  The relationship 
involves three facilities: (i) term loan that was a refinancing of a previous term loan with a different bank 
(2016 Term Loan); (ii) a working capital line of credit (WC Line) and (iii) an acquisition line of credit, primarily 
for franchise reacquisitions (ALOC 1 Line). 

2016 Term Loan.  The 2016 Term Loan was initiated on December 5, 2016 and is a four -year term 
loan amortizing through 2020. The principal amount outstanding at 31 December 201 9 was $603,366 
(2018: $838,196).  Annual interest on the loan is fixed for the term at 4.78% and  requires instalments 
of  principal  and  interest  amounting  to  $36,716  to  be  paid  per  month.    People’s  requires  PlainSight 
Systems (PSS), among others, to guarantee the loan.  

WC Line.  The WC Line was initiated on 5 December 2016 with $500,000 availability.  The WC Line supports 
various short-term needs of the Group from support for our business-to-business insurance channel to fleet 
and inventory management. On March 6, 2018, to support the Group’s growth, People’s increased the WC 
Line from $500,000 to $2,000,000 with a maturity date of December 2019. The maturity date was extended 
to December 2020.  The WC Line bears interest at LIBOR plus 3.00%.  At 31 December 2018, the interest 
rate was 5.38%.  The balance outstanding at 31 December 2019 was $228,133 (2018: $228,133).  The WC 
Line is secured by substantially all of the assets of the Group and guarantees from other related parties 
including PSS.  

ALOC 1. ALOC 1 supports the Group’s growth strategy primarily with respect to franchise reacquisitions.  
ALOC 1 was initiated on 5 December 2016 with $1,500,000 of availability.  ALOC 1 has annual draw periods 
that are interest only and convert into a four-year term loan at the end of the draw period. Upon 
conversion, the term loan would bear interest at a rate per annum equal to  3.00% in excess of People’s 
four-year cost of funds interest rate. The line of credit is secured by substantially all of the assets of the 
Group and the guarantee of other related parties including PSS.  

In December 2017, the first draw period of ALOC 1 ended.  $584,750 was converted into ALOC 1’s first.  
term loan in accordance with the bank agreement (ALOC 1T1).  ALOC 1T1 requires monthly amortization 
Water Intelligence plc 
62 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

of $13,585 and carries an interest rate of 5.40% (as of 31 December 2017).  The balance outstanding as 
of 31 December  2019 was $319,024 (2018:  $460,974). The maturity date of ALOC 1T1  is 1 December 
2021. 

In December 2018, the second draw period of ALOC 1 ended.  $926,472 was converted into ALOC 1’s 
second  term  loan  in  accordance  with  the  bank  agreement  (ALOC  1T2).    ALOC  1T2  requires  monthly 
amortization of $21,884  and carries an interest rate of 6.24% (as of 31  December 2018).  The  balance 
outstanding as of 31 December 2019 was $716,353 (2018: $926,472). The maturity date of ALOC 1T2 is 1 
December 2022. 

In May 2019, the  draw period for ALOC 1 ended. $1,854,936 was converted into a third term loan bank 
agreement (ALOC 1T3).  ALOC 1T3 requires monthly amortization of $35,524 and carries an interest rate 
of 5.57% (as of 31 December 2019).  The balance outstanding as of 31 December 2019 was $1,662,660 
(2018: $nil) The maturity date of ALOC 1T3 is 5 May 2024. 

In connection with the People’s banking facilities, the Group is required to comply with certain financial and 
non-financial  covenants  to  be  performed  on  a  consolidated  basis.  These  covenants  include  (i)  a  debt 
service coverage ratio to be tested quarterly and (ii) a minimal semi-annual increase in capital funds to be 
tested semi-annually. The Group was in compliance with those requirements at 31 December 2019. 

Current 

Non-Current 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

Year ended  
31 December  
2019  
$ 
137,702 

Year ended  
31 December  
2018   

$ 
429,207 

$ 

408,989                       

Financial Instruments 
2016 Term loan 

Working Capital Line of Credit 

Acquisition Line of Credit 

-  ALOC1T1, converted into term loan 

-  ALOC1T2, converted into term loan 

-  ALOC1T3, converted into term loan 

Less: Loan Closing Costs 

Total 

$ 
465,664 

713,685 

149,220 

223,585 

340,880 

(16,294) 

228,133 

352,614 

141,910 

210,704 

228,133 

1,984,351 

1,034,832 

169,804 

492,768 

1,321,780 

319,064 

715,768 

- 

(28,787) 

(15,736) 

1,163,055 

989,736 

2,321,400 

1,448,303  

Capital risk management 
In managing its capital, the Group’s primary objective is to maintain a sufficient funding base to enable 
working capital, research and development commitments and strategic investment needs to be met 
and  therefore  to  safeguard  the  Group’s  ability  to  continue  as  a  going  concern  in  order  to  provide 
returns to shareholders and benefits to other stakeholders. In making decisions to adjust its capital 
structure  to  achieve  these  aims,  through  new  share  issues,  the Group considers  not  only  its  short-
term position but also its long term operational and strategic objectives. 

The capital structure of the Group currently consists of cash and cash equivalents,  short and medium 
term  borrowings  and  equity  comprising  issued  capital,  reserves  and  retained  earnings.  Other  than 
with respect to Bank Debt, the Group is not subject to any externally imposed capital requirements.   
See KPI on page 11 

Significant accounting policies 
Details  of  the  significant  accounting  policies  including  the  criteria  for  recognition,  the  basis  of 
measurement and the bases for recognition of income and expense for each class of financial asset, 
financial liability and equity instrument are disclosed in Note 3. 

Foreign currency risk management 
The Group undertakes transactions denominated in foreign currencies (other than the functional currency 
of  the  Company  and  its  UK  operations,  being  £  Sterling),  with  exposure  to  exchange  rate  fluctuations. 

Water Intelligence plc 
63 

 
 
 
 
 
 
 
 
 
 
 
 
  
Notice of Annual General Meeting 

These transactions predominately relate to royalties receivable in the US denominated in currencies other 
than US$ being Canadian Dollars, Australian Dollars and Euro; royalties from such outside US sources in 
2019 were $143,234 (2018: $177,756). No foreign exchange contracts were in place at 31 December 2019 
(2018: Nil). 

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary 
liabilities were: 

Group 

Company 

Year ended  
31 December  
2019   

Year ended  
31 December  
2018   

Year ended  
31 December  
2019   

$ 

$ 

$ 

Year ended  
31 December  
2018  
$ 

1,546,648 

945,987 

5,190,315 

4,866,396 

604,422 

529,081                         

170,353 

              259,724 

Assets 
Sterling, Australian and 
Canadian Dollars 
Liabilities 
Sterling, Australian and 
Canadian Dollars 

As  shown  above,  at  31  December  2019  the  Group  had  Sterling  denominated  monetary  net  assets  of 
$633,132 (2018: $416,006). If Sterling weakens by 10% against the US dollar, this would decrease net 
assets by $63,313 (2018: $41,601) with a corresponding impact on reported losses. Changes in exchange 
rate  movements  resulted  in  a  loss  from  exchange  differences  on  a  translation  of  foreign  exchange  of 
$163,838 in 2018 (2018: loss of $439,573), resulting primarily from the share issuance during the year in 
Pound Sterling and subsequent intercompany transfer accounted in US Dollars. 

Interest rate risk management 
The Group is potentially exposed to interest rate risk because the Group borrows and deposits funds 
at both fixed and floating interest rates. However, at the year end, the borrowings are only subject to 
fixed rates. The fixed rate borrowings at the year end are $3,301,402 (2018:$1,615,579). 

Interest rate sensitivity analysis  

The losses recorded by both the Group and the Company for the year ended 31 December 2019 would not 
materially change if market interest rates had been 1% higher/lower throughout 2019 and all other variables 
were held constant.  

Liquidity risk management 
Ultimate  responsibility  for  liquidity  management  rests  with  management.  The  Group’s  practice  is  to 
regularly review cash needs and to place excess funds on fixed term deposits for periods not exceeding 
one  month.  The  Group  manages  liquidity  risk  by  maintaining  adequate  banking  facilities  and  by 
continuously monitoring forecast and actual cash flows. 

The Directors have prepared a business plan and cash flow forecast for the period to 30 April 2021. The 
forecast contains certain assumptions about the level of future sales and the level of margins achievable. 
These  assumptions  are  the  Directors’  best  estimate  of  the  future  development  of  the  business.  The 
Directors acknowledge that the Group in the near-term trading is primarily reliant on cash generation from 
its predominantly US-based royalty income. 

The following tables detail the Group’s remaining contractual maturity for its non -derivative financial 
liabilities with agreed repayment periods. The tables have been drawn up based on the undiscounted 
cash flows of financial liabilities based on the earliest due repayment dates. The table shows principal 
cash flows. 

Group 

2019 
Payables 
Lease liabilities 
Borrowings 
Deferred consideration 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

Total 
$ 

2,892,280 
327,253 
563,143 
1,214,019 

- 
260,420 
599,912 
63,486 

- 
1,116,132 
2,321,400 
556,198 

2,892,280 
1,703,805 
3,484,455 
1,833,703 

Water Intelligence plc 
64 

 
 
 
  
  
  
  
  
               
 
  
  
  
 
  
  
  
  
Notice of Annual General Meeting 

Group 

2018 
Payables 
Borrowings 
Deferred consideration 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

Total 
$ 

2,550,283 
272,182 
764,396 

- 
717,554 
684,639 

- 
1,448,303 
879,307 

2,550,283 
2,438,039 
2,328,342 

Interest expected to be paid on liabilities are shown in the table below  

Group 

2019 
Payables 
Lease liabilities 
Borrowings 
Deferred consideration 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

Total 
$ 

- 
39,262 
92,289 
83,521 

- 
32,344 
76,521 
12,581 

- 
76,603 
204,952 
56,451 

- 
148,209 
373,763 
152,553 

The Company has no non-derivative financial liabilities. 

Derivatives 
The Group and Company have no derivative financial instruments . 

Fair values 
The Directors consider that the carrying amounts of financial assets and financial liabilities 
approximate their fair values. 

Reconciliation of liabilities arising from financing activities 
The changes in the Group’s liabilities arising from financing activities can be classified as follows:  

At 1 January 2019 
Cash flows 

-  Repayment 
-  Proceeds 

Non-cash 

-  Acquisition 
-  Fair value 
-  Reclassification 
As at 31 December 2019 

At 1 January 2018 
Cash flows 

-  Repayment 
-  Proceeds 

Non-cash 

-  Acquisition 
-  Fair value 
-  Reclassification 
As at 31 December 2018 

Long-term 
borrowings 
$ 
1,448,303 

(808,520) 
1,854,936 

- 
- 
(173,319) 
2,321,400 

Long-term 
borrowings 
$ 
1,635,311 

(518,270) 
926,472 

- 
- 
(595,211) 
1,448,303 

Short-term 
borrowings 
$ 
989,736 

Lease 
Liabilities 
$ 
- 

Total 

$ 
2,438,039 

- 
- 

(635,623) 
- 

(1,444,141) 
1,854,936 

- 
- 
173,319 
1,163,055 

Short-term 
borrowings 
$ 
394,525 

- 
- 

- 
- 
595,211 
989,736 

2,339,428 
- 
- 
1,703,805 

Lease 
Liabilities 
$ 
- 

- 
- 

- 
- 
- 
- 

2,339,428 
- 

5,188,261 

Total 

$ 
2,029,836 

(518,270) 
926,472 

- 
- 
- 
2,438,039 

Water Intelligence plc 
65 

 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

24 

Fair value measurement 

The following table provides the fair value measurement hierarchy for assets measured at fair value 

Fair value measurement using 

Quoted 
process in 
active 
markets 
(Level 1) 

Significant 
observable 
inputs 
(Level 2) 

Significant 
unobservable 
inputs 
(Level 3) 

$000 

$000 

$000 

Total 

$000 

Assets measured at fair value  Date of valuation 
Listed equity investments 

   EAI investment 

1,932 

1,932 

- 

- 

To estimate fair value, the lower end of the bid-offer spread as at 31 December 2019 was used to 
calculate the value of the holding. There is an active market for the Group's liquid equity investment. 

25 

Contingent liabilities 

The Directors are not aware of any material contingent liabilities.   

26 

Related party transactions 

PSS was a former owner of ALDHC and ALD until the reverse merger in 2010 that created Water 
Intelligence. PSS is now an affiliate of Water Intelligence and hence is a related party to the 
Company. PSS provides a technology license to Water Intelligence and ALD on t erms favourable to 
Water Intelligence and ALD. The license is royalty-free for the first $5 million of sales for products 
developed with PSS technology. PSS also guarantees the bank debt of Water Intelligence as 
described below.  

During the normal course of operations, there are intercompany transactions among PSS, Water 
Intelligence plc, ALDHC and ALD. In previous years, PSS charged administrative fees to the 
Company to cover activities taken on behalf of company business, including research.  The financial 
results of these related party transactions are reviewed by an independent director of Water 
Intelligence plc, the parent of ALDHC and ALD. 

As described in Note 7, the Company's parent (and the Company as co-borrower) have different 
credit facilities with Peoples.  For the PSS guarantee, ALD pays 0.75% per annum based on the 
outstanding balance of the loan calculated at the end of each month.  Interest charged on the PSS 
receivable will match the interest rate charged by the bank. The monthly charge for the PSS 
guarantee would not change and would be offset against amounts owed by PSS. The charge will be 
eliminated should the guarantee no longer be required by the bank. Interest income related to the 
PSS receivable amounted to $15,185 and $13,686 for the years December 31, 2019 and 2018, 
respectively. The guarantee fee expense for the PSS guarantee amounted to $ 24,126 and $16,877 
for the years ended December 31, 2019 and 2018, respectively. During 2019 the Company paid 
expenses on behalf of PSS in the amount of $101,662. The related receivable/prepaid balance 
remaining is $298,327 and $205,606 at December 31, 2019 and 2018, respectively.   

Water Intelligence plc 
66 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

During the year, the Company had the following transactions with its subsidiary companies:  

Water Intelligence International Limited 

Balance at 31 December 2018 
Net loans to subsidiary 
Other expenses recharged and exchange differences 

Balance at 31 December 2019 

 ALDHC 
Balance at 31 December 2018 
Loans prepaid by WI capital raise 
Balance at 31 December 2019 

 ALD Inc. 
Balance at 31 December 2018 
Loans repaid by WI capital raise 
Loans to WI 
Other expenses recharged and exchange differences 

Balance at 31 December 2019 

27 

Subsequent events 

$ 

2,522,800 
- 
248,282 

2,771,082 

$ 

- 
- 
- 

$ 

2,137,240 
(2,155,035) 
850,000 
1,302,929 

2,135,134 

On 15 June 2020, the Group announced that it has launched an implementation of Salesforce.com’s 
customer relationship management software across its ALD corporate and franchise operations.  The 
implementation will enable ALD to automate its entire workflow from customer leads to service dispatch of 
technicians anywhere in the US to customer reporting upon job completion to invoicing.  The 
implementation will produce much greater efficiencies and capability to execute on a faster rate of growth. 
ALD’s franchise System will share in the licensing and implementation investment.  

On 1 June 2020, the Group completed the reacquisition of its San Jose, California franchise territory.  San 
Jose  is  a  strategic  reacquisition  because  of  its  location  in  Silicon  Valley.    The  Group  plans  to  use  this 
corporate base to advance its innovation roadmap and R&D.  The reacquisition also enables the Group to 
add further scale to Water Intelligence financially and operationally.  The purchase price was approximately 
$1.05  million.    2019  sales  for  San  Jose  franchise  location  were  approximately  $0.7  million  and  pre-tax 
profits were approximately $0.2 million.  The reacquisition also reinforces growth in the Bay Area with its 
multimillion dollar franchises in the San Francisco and Berkeley territories.  

On  30  April  2020,  the  Group  completed  the  reacquisition  of  its  Minneapolis,  Minnesota  franchise. 
Minneapolis is a significant reacquisition that enables the Group to add further scale to Water Intelligence.  
Franchise  reacquisitions  in  strategic  locations  facilitate  the  Group’s  ability  to  grow  regional  geographies 
faster  through  more  centralized  marketing  and  management.    Operationally,  the  reacquisition  of 
Minneapolis creates a corporate base in the Upper Midwest region of the United States. During 2019, the 
Group executed several significant municipal contracts in the Upper Midwest. 

Water Intelligence plc 
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Notice of Annual General Meeting 

The provisional fair values of the acquisitions subsequent to year end are detailed below: 

Minneapolis 
$ 

San Jose 
$ 

Total 
$ 

Fair value of assets and liabilities acquired 
Equipment 
Vehicles 
Other 
Net assets acquired 
Consideration 
Cash  
Deferred consideration – discounted to present 
value 
Total consideration 

64,730 
40,922 
10,990 
116,642 

69,397 
- 
16,000 
85,397 

132,127 
40,922 
26,990 
200,039 

329,670 
983,012 
1,312,682 

380,000 
667,000 
1,047,000 

707,670 
1,650,012 
2,357,682 

Intangible asset arising on acquisition  

1,196,040 

961,603 

2,157,643 

During 2019, a claim was brought against the Company by a former franchise owner which was settled 
subsequent to the end of the year in February 2020. The parties agreed to an adjustment to the original 
purchase price for the reacquisition for the franchise. In addition, among other items, the former franchise 
owner agreed to a covenant not to compete and an extension of confidentiality over intangible assets of 
the Company in perpetuity. As such, the Company accrued the settlement as of December 31, 2019 
totalling a net amount of $200,000 and recorded a covenant not to compete asset in connection with the 
accrual. The covenant not to compete commences in February 2020 for a period of one year from that 
date. 

PPP Program - The Paycheck Protection Program is bringing much needed relief to business owners 
affected by the coronavirus. Not only does this loan program provide funding to help cover payroll 
and other expenses, but if used for qualifying purposes, part or all of the loan can be forgiven. The 
company applied for and received funding ($1,869,800) under this program in April 2020.    

COVID-19 - The company has reviewed all applicable Shelter-in-Place Orders and have determined that 
our operations qualify as essential/critical infrastructure and that we are able to continue to operate under 
those Orders. Our service technicians are essential to the minimum basic operations of our business. All 
non-essential personnel have been notified to work remotely until further notice. Employees who are critical 
to the minimum basic operations of the business have been instructed to comply with social distancing 
rules/requirements in their jurisdictions, as well as other safety and health precautions.   

28 

Control 

The Company is under the control of its shareholders and not any one party. The shareholdings of the 
directors and entities in which they are related are as outlined within the Director’s Report. 

Water Intelligence plc 
68