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FY2020 Annual Report · Water Intelligence
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Water Intelligence plc 

Group Annual Report and Financial Statements for 
the Year Ended 31 December 2020 

Company number 03923150 

 
 
 
 
 
 
 
 Group Annual Report and Financial Statements 

for the year ended 31 December 2020 

Contents 

Page 

2  Company Information 

3  Chairman’s Statement 

7  Strategic Report 

13  Directors’ Report 

19  Corporate Governance Statement 

24  Statement of Directors’ Responsibilities 

25 

Independent Auditors’ report to the members of Water Intelligence plc 

30  Consolidated Statement of Comprehensive Income 

31  Consolidated Statement of Financial Position 

32  Company Statement of Financial Position 

33  Consolidated Statement of Changes in Equity 

34  Company Statement of Changes in Equity 

35  Consolidated Statement of Cash Flows 

36  Company Statement of Cash Flows 

37  Notes to the Financial Statements 

Water Intelligence plc 
1 

 
 
 
 
 Company Information 

Directors & Advisers 

Directors 

Executive Chairman 
Executive Director  

Patrick DeSouza 
Laura Hills 
Bobby Knell              Non-Executive Director 
Michael Reisman  Non-Executive Director 
David Silverstone  Non-Executive Director 

C. Daniel Ewell 

(Resigned 17, September 2020) 
Non-Executive Director 
(Appointed 8, April 2021) 

Company Secretary 
and Registered Office 

Adrian Hargrave 
27-28 Eastcastle Street 
London 
United Kingdom 
W1W 8DH 

Company number 

Registered in England and Wales number 03923150 

Nominated adviser and broker  WH Ireland Limited 

24 Martin Lane 
London 
EC4R 0DR 

Broker   
                                                          15 Fetter Lane 
                                                          London 
                                                          EC4A 1BW 

      Dowgate Capital Limited 

Independent Auditor 

Registrar 

Bankers 

Crowe UK LLP  
55 Ludgate Hill  
London EC4M 7JW 

Neville Registrars Limited 
Neville House 
18 Laurel Lane 
Halesowen West Midlands 
B63 3DA 

Barclays Bank PLC  People’s United Bank  
1 Churchill Place 
London 
E14 5HP 

265 Church Street 
New Haven 
CT 06510 
USA 

Water Intelligence plc 
2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Chairman’s Statement 

Overview.    

Despite  the  marketplace  disruptions  produced  by  Covid-19,  our  strong  financial  and 
operating  performance for full year  2020 and further acceleration during 1H 2021, point to the 
importance of water infrastructure services for consumers and our ability to execute, even during 
challenging times, to meet inelastic market demand.  

Our team showed resilience, navigating the pandemic using rigorous health and safety 
protocols for the benefit of our customers and our technicians.  Throughout the crisis, we delivered 
our matrix of solutions covering the entire range of residential, commercial and municipal pipes 
to  address  both  clean  water  and  wastewater  problems.  Moreover,  not  only  did  we  manage 
through the crisis successfully, we also reinvested in field service automation technology to make 
our  business  even  more  scalable  as  we  emerge  from  the  pandemic.  Undeterred  by  the 
challenges, we are delivering  rapidly on our vision of technology-enabled services and a  “One 
Stop Shop” for  water infrastructure  solutions. Given the strength of our  Green Economy  brand 
across 150 locations in the U.S. and our sales footprint in the UK, Australia and Canada, we are 
also creating a distribution platform for new product offerings from third parties seeking market 
access to our 200,000+ annual customers.  

 Our message for this coming year is simple:  Full steam ahead. Because of our strong 
outcomes, even during Covid, we are updating our five-year growth plan for 2H 2021 and beyond.  
We are lifting our sights in more ambitious fashion. Because of our range of technology-based 
solutions, we seek to contribute private sector leadership to the shaping of the Green Economy. 
Last summer, we were pleased to receive from the London Stock Exchange its Green Economy 
Mark. 

Core Commitments.   

Two commitments will continue to drive our ambitious growth plan. The pandemic tested 
each of these commitments and we surpassed expectations. First, we are building a multinational 
growth company. Since 2016, we have delivered strong compounded annual growth in terms of 
both revenue and profits. Despite public health lockdowns in all of our operating geographies, we 
continue to deliver results because water infrastructure is considered by regulators to involve an 
“essential  service”.    Given  growing  market  demand,  we  plan  to  increase  our  pace  of  market 
capture  in  our  current  operating  geographies  as  public  health  restrictions  ease.    Moreover, 
because the addressable market for failing water infrastructure is  global, we plan to selectively 
add new geographies adjacent to current operations. The Biden Administration’s American Jobs 
Plan seeks over $100 billion for water infrastructure repair underscoring a global need to preserve 
and distribute the world’s most precious resource. 

Second, our brand is differentiable because of our use of technology (proprietary and third 
party)  to  pinpoint  water  leaks  and  remediate  such  leaks  in  minimally-invasive  fashion.  Our 
solutions-based approach has always been akin to that of precision medicine. Here as well, the 
pandemic tested our resolve to reinvest in our technology leadership. Because of the continued 
growth of profits from our core business and our confidence in our value as an “essential service”, 
we  reinvested during the pandemic to become a true “technology-enabled” service with greater 
operating efficiencies.  

We have implemented Salesforce.com’s field service automation software, together with 
a range of other technology-based applications from web forms to video e-commerce. Now we 
have not only more efficient  delivery of our solutions to customers but also a leading-edge, cloud-
based system with the highest level of data security for personal data and payments.  This latter 
dimension  is  a  very  attractive  attribute  for  our  national  business  accounts,  such  as  insurance 
companies,  and  for  consumers.  Moreover,  during  the  pandemic,  we  reinvested  in  new 
technology-driven  service  offerings  for  our  customers.  During  2H,  we  will  release  in  the  US  a 
proprietary sewer diagnostic product for homeowners that was first pioneered in the UK in 2020 
with  utilities  such  as  Thames  Water.  The  Group  has  now  adapted  the  device  for  the  U.S. 
residential  market.  During  the  pandemic,  as  consumers  disposed  of  sanitary  wipes,  collateral 

Water Intelligence plc 
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 Chairman’s Statement 

public health issues surrounding sewer backups became more visible. Further, in 1Q 2021, we 
invested in new technology for  the lining of open  water channels.  Open channel  conveyance, 
typically designed with concrete structures, is used around the world for irrigation and stormwater 
run-off but  highly susceptible to leakage. These investments during the pandemic will reinforce 
our leadership role in transforming water infrastructure services through technology. 

Financial Performance   

We  produced  a  set  of  results  for  2020  that  were  ahead  of  market  expectations.    We 
maintained strong revenue growth and also reinvested to drive future market capture.  Much like 
pre-pandemic  2018  and  2019,  our  statutory  profits  before  tax  grew  even  faster  than  revenue 
growth displaying various efficiencies from scaling operations. For full year 2020, Group revenue 
increased  17%  to  approximately  $37.9  million  while  statutory  profits  before  tax  grew  78%  to 
approximately $4.2 million. Our compounded annual growth rate (CAGR) since 2016 is now 33% 
in terms of revenue and 53% in terms of profits before tax.  Especially given the  disruptions of 
Covid,  our  2020  results  underscore  the  Group’s consistent delivery  and  point  to a  sustainable 
growth trajectory.   

1Q 2021 reinforced and accelerated this already strong trajectory.  Covid-19 marked the 
first quarters of both 2020 and 2021 making comparisons straight forward. Group revenue grew 
38% to $11.4 million (1Q 2020: $8.3 million). Statutory profit before tax grew an outstanding 152% 
to $1.66 million (1Q 2020: $0.66 million) indicating continued scaling of operations. 

Our overall market presence has passed $140 million in gross sales to customers which 
includes  indirect  sales by  our  franchisees  from  which  franchise  royalty  income  is  derived plus 
direct sales from corporate operations. Such critical mass of gross sales to third parties alongside 
our reinvestment in technology positions us well for the next level of brand development.  And we 
are now raising our profile in the market.  Not only did we receive the Green Economy Mark from 
the London Stock Exchange during 3Q 2020, we were also added to various MSCI indices during 
4Q. 

Operating KPIs.    

Water Intelligence KPIs are explained more fully in the Strategic Report. Our 2020 KPI 
results  show  the  underlying  components  that  are  leading  to  the  acceleration  of  our  growth 
trajectory.    First,  royalty  growth  from  the  American  Leak  Detection  (“ALD”)  franchise  System 
remains strong.  During 2020, ALD royalty income grew by 3% in absolute terms to $6.7 million 
(2019: $6.5 million).  This absolute growth is noteworthy because the Group doubled 2019’s rate 
of franchise reacquisitions thus  removing royalty income faster from the pool of potential 2020 
royalty income.  Eight strategic reacquisitions were executed during 2020.   Despite this pace of 
corporate activity, the increase in royalty shows the health of the franchise System and demand 
for our solutions.  As discussed below, the franchise System offers the Group an opportunity for 
additional  leverage  in  selling  and  delivering  solutions  to  national  accounts,  such  as  insurance 
companies,  across  the  US.    Moreover,  the  recurring  monthly  income  from  franchise  royalties 
leads to efficient capital formation for equityholders by enabling a mix of non-dilutive bank debt. 

Second, our franchise-related activities reinforce the continued growth of royalty income. 
Franchise-related  activities  include:  (i)  national  accounts  such  as  insurance;  (ii)  franchisee 
purchases of equipment; and (iii) sales of franchise territory. Our national account channel which 
feeds jobs to both franchisees and corporate locations continues to grow rapidly. During 2020, 
our insurance channel grew by 20% to $8.5 million (2019: $7.1 million).  We added three more 
national insurance accounts during 2020 which will fuel continued growth in 2021 and beyond.  In 
addition, franchisee purchases of equipment grew 11% in absolute terms to $0.95 million (2019: 
$0.85 million), despite the reacquisitions.  Such growth shows continued franchisee commitment 
to reinvesting in the growth of the ALD brand. This positive KPI feature is remarkable given that 
Covid generally had a negative impact on reinvestment in the broader marketplace.   

Third, U.S. corporate-run operations complement our franchise system by adding to the 
critical mass of sales presence and execution across our operating geographies.  During 2020, 
Water Intelligence plc 
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 Chairman’s Statement 

corporate-run  operations grew  21%  to $17.4 million  (2019:  $14.5  million).   These  fast-growing 
locations  reinforce  franchise  operations  with  increased  regional  marketing  presence.    During 
2020, the Group completed reacquisitions in each region of the United States: Southeast, South, 
Upper  Midwest  and  Northwest.    In  particular,  the  Northwest  set  of  transactions  -  combining  2 
locations in Silicon Valley and reacquiring Seattle in order to link existing Portland operations and 
a greenfield target of Vancouver – is expected to yield collateral strategic benefits. A sales corridor 
between Silicon Valley and Seattle will accelerate technology sourcing thus reinforcing our brand 
differentiation.  Further, the critical mass of existing municipal operations in Seattle  will support 
the establishment of a US headquarters for our UK-based Water Intelligence International (“WII”) 
subsidiary to cross-sell its municipal solutions in the US.   

The Group has efficiently executed the transition to corporate operations after franchise 
reacquisitions thus unlocking profits for our shareholders. Profit before tax for corporate locations 
grew by an outstanding 87% reaching $3.8 million (2019: 2.0 million).  Moreover, corporate-run 
operations have been continually increasing profit margins, while still reinvesting in growth.   Profit 
margins  for  corporate-run  locations  reached 22%  as  compared  to 14%  in 2019.   Such margin 
expansion  contributed  to  the  jump  in  Water  Intelligence  profits  during  2020.  As  a  result, 
reacquisitions  are  unlocking  significant  shareholder  value  because  the  net  profits  that  they 
produce are significantly higher than foregone net royalty income for doing the same execution 
activity in the same location under the same brand.   

Fourth, our WII business continues to grow steadily.  During 2020, WII grew revenue by 
27%  to  $4.3  million  (2019:  $3.4  million).  WII  complements  ALD’s  residential  and  business-to-
business  focus  with  larger  scale  municipal  solutions;  moreover,  given  the  team’s  professional 
experience  globally,  WII  leads  the  Group’s  multinational  growth  efforts.    For  example,  WII  
productized and introduced a new sewer diagnostic product in the UK and conducted field trials 
in  the  US  with  ALD  franchisees.  In  addition,  WII  continues  to  expand  in  Australia.    Franchise 
reacquisitions during 2020 in Melbourne and Brisbane, combined with WII’s Sydney operations, 
now  give  WII  a  critical  mass  of  corporate  operations  in  the  3  largest  population  centres  in 
Australia.  Because of its climate and water scarcity issues, Australia is anticipated to be a strong 
growth geography for integrating all of the Group’s offerings from municipal to residential given 
its initial base of ALD franchisees and now WII expansion.   

Strategic Direction. 

Given the success of our business plan and our strong capital base, our next steps are 
very straight forward.  We plan to do more of the same in executing our core business offerings 
only more aggressively given our traction.  Two tactics – one organic-based and one acquisition-
based - would be the drivers for us to reach the next level of market capture.   

First,  we have plenty  of  customer  demand  for our  minimally-invasive solutions  whether 
residential,  commercial  or  municipal.  We  can  feed  organic  growth  simply  by  deploying  more 
trained execution staff and service vehicles. To be sure, our Salesforce implementation will make 
our execution more efficient. Importantly, we recently recruited and hired a Chief People Officer 
with  significant  experience  in  our  industry.  Such  appointment  will  provide  leadership  and 
additional  organizational  structure  for  hiring,  training,  deploying  and  retaining  solutions 
professionals.  

Second,  we  will  continue  to  execute  selective  franchise  reacquisitions  that  integrate 
regional operations and convert more franchisee royalty income into Group revenue and profits.  
Currently,  there  is  approximately  $110  million  of  highly  profitable  sales  to  third  parties  by  our 
franchisees  that  is  recorded  as  $6.7  million  of  royalty  income.  Reacquisitions  are  strongly 
accretive financially for the Group and its shareholders. Yet is it important to reiterate that we still 
seek to grow and maintain the vitality of the entire franchise System so that the brand continues 
to  grow  and  add  to  the  $140  million  “gross  sales  pie”  from  which  reacquisitions  may  be 
strategically selected. 

Water Intelligence plc 
5 

 
 
 
 
 
 
 Chairman’s Statement 

Beyond these two tactics, we will continue to invest in technology solutions that distinguish 
our  brand  with  respect  to  water  infrastructure  problems.    During  2020,  we  added  a  Chief 
Innovation Officer to the management team who had significant Silicon Valley experience.  Such 
appointment produced immediate benefits: we adapted our new sewer diagnostic product for the 
residential market and we acquired patents for irrigation and storm-water run-off products that we 
are now manufacturing. Our ability to source and drive additional technology solutions for water 
infrastructure problems continues to differentiate our brand from  traditional water infrastructure 
service providers. 

We are confident about our ability to fuel a strong growth trajectory for 2021 and beyond. 
Our  investment  in  a  Chief  People  Officer  and  Chief  Innovation  Officer  during  the  pandemic 
underscores that we will be relentless in building a management team and organization that can 
drive  and  sustain  a  significant  multinational  growth  company  with  a  differentiated  technology 
brand – an aspiration a decade ago that has now fast becoming a reality. 

Dr. Patrick DeSouza  
Executive Chairman 

7 June 2021

Water Intelligence plc 
6 

 
 
 
 
 
 
 
 Strategic Report 

Business Review and Key Performance Indicators 

The Chairman’s Statement, on pages 3 to 6, provides an overview of the year and the Outlook for Water 
Intelligence plc and its subsidiaries, referred to as the “Group”. The business indicators offered below 
are  meant  to  capture  for  the  Board  not  only  the  state  of  performance  but  also  the  evolution  of  our 
business  model  to  a  platform  company  that  is  a  “One-stop  Shop”  for  our  growing  base  of  customers 
through  additional  cross-sales  of  solutions  from  across  our  business  units  and  also  the  up-sales  of 
technology products to fulfil more of the needs of our customers.  

The  Water  Intelligence  platform  has  two  wholly-owned  subsidiaries:    American  Leak  Detection  (ALD) 
and Water Intelligence International (WII).  These business units generate approximately $140 million 
of sales to third-parties. The two subsidiaries are distinguished by the degree of franchise-operated and 
corporate-operated  locations  and  their  respective  priorities  with  respect  to  residential,  business-to-
business and municipal customers.  

ALD, our core business, is largely a franchise business with strategic corporate-operated locations.  ALD 
is a leader in using technology to pinpoint and repair water leaks without destruction. Solutions target 
both  residential  and  business-to-business  customers,  such  as  insurance  companies,  which  value  our 
“minimally invasive” value proposition.  ALD generates approximately $135 million of sales to end-users. 
That  critical  mass  of  sales  is  derived  from  direct  sales  via  corporate-operated  locations  and  indirect 
sales measured by royalty income from franchisees, which, in turn, is based on franchisee gross sales 
to  end-users.  With  its  installed  and  growing  base  of  residential  customers,  ALD  can  also  upsell 
technology home services products to meet growing consumer demand for solutions to water loss and 
water quality.  

WII,  our  UK-based  operation,  focuses  on  municipal  solutions  given  the  world-wide  problem  of  failing 
water  infrastructure.  WII  has  approximately  $5  million  of  sales  to  customers.  WII’s  solutions  are  also 
technology-based. It is exclusively a corporate-run unit that leads the Group’s international expansion. 
WII does have the capability to execute ALD service offerings and is currently doing so at our corporate-
operated locations in Australia. WII also cross-sells complementary municipal offerings and residential 
wastewater solutions to ALD for municipal customers in the US.  

The Group’s growth strategy is evaluated through key performance indicators (KPIs) and incorporates  
both corporate-operated and franchise-operated organic growth from ALD and WII solutions, as well as, 
unlocking additional  sales  growth and shareholder value through  acquisition,  especially  by  selectively 
converting  ALD  franchises  to  corporate-operated  locations.    Such  re-acquisitions  of  franchisee 
operations enable some amount of the approximately $110 million in highly profitable franchisee sales 
to end-users of our solutions, currently recorded as royalty income, to be converted to the Group’s direct 
P&L.    As  a  byproduct  of  such  acquisition-led  P&L  growth,  it  is  also  important  to  separate  continuing 
operating  costs  from  non-core  costs  related  to  transactions  that  are  executed  as  part  of  the  Group’s 
growth plan. Finally, because of the recurring and growing nature of monthly recurring royalty income 
from the franchise business, the Group is able to be efficient in its capital formation using both equity 
and bank debt.  As a result, it is important that the Group manage to the right balance in capital formation 
by monitoring the level of net borrowings.  

Six key performance indicators (KPIs) are used by the Board to monitor the above described business 
model:  (i)  growth  in  ALD  franchise  royalty  income,  (ii)  growth  in  ALD  franchise-related  activities  that 
include both business to business sales and sales of parts and equipment, (iii) growth in ALD corporate-
operated locations in the United States, (iv) growth in WII corporate activities located outside the United 
States, (v) non-core costs and (vi) net borrowings from banks which are subject to financial covenants. 
These six indicators are reported to the Board and used to assist the Board in the management of the 
business. 

2020 Conclusions Drawn From 6 KPIs: 

i. 

ALD Franchise System is expanding its sales and brand presence across the United States as 
indicated  by  royalty  growth  which  furthers  our  evolution  as  a  “One-Stop  Shop”  distribution 
platform.    Royalty  growth  continues  given  market  demand  despite  franchisee  reacquisitions 
which remove some royalty from the pool of eligible royalty income. 

Water Intelligence plc 
7 

 
 
 
 
 
 
 
 
 
 
 Strategic Report 

ii. 

iii. 

ALD Business-to-Business Channel takes advantage of our national execution presence under 
one brand and, led by the growth of insurance company channel, is fuelling expansion in both 
franchise-operated and corporate-operated locations.  
ALD Corporate-operated locations add to critical mass of Group revenue and profits and through 
selective reacquisitions from our expanding franchise System further unlocks the Group’s equity 
value 

iv.  WII complements our ALD brand and contributes complementary municipal sales to the Group’s 

v. 

vi. 

overall sales presence in the US and international geographies 
Non-core  costs,  largely  legal  transactions  costs,  are  an  acceptable  trade-off  relative  to  the 
operating P&L benefits of adding critical mass to the Group’s revenue and profits 
Net-borrowing  position  with  respect  to  banks  is  favourable  for  Group’s  continued  growth  and 
business  plan  especially  given  the  consistent  growth  of  monthly  recurring  income  and  low 
interest rate environment. 

Franchise Royalty Income.  

(i) 
The continued growth of the core ALD franchise business is the foundation for the business strategy of the 
Group. ALD is the centrepiece of the Group’s distribution strategy as a “One-Stop Shop” platform because 
of  its  sales  footprint  in  46  states  of  the  US  and  multiple  locations  in  Australia  and  Canada.  Moreover, 
because of the recurring nature of its royalty stream, the Group is able to increase shareholder value in its 
capital formation with a mix of debt and equity. As System-wide franchisee gross sales increase, the Board 
can decide whether to selectively reacquire franchises and convert them to corporate-operated locations 
adding critical mass of revenue and profits to the Group or to keep adding high margin royalty income to 
the Group.  Royalty income in 2020 grew in absolute terms by 3% compared with 2019 despite a significant 
number of reacquisitions during 2020 which had the effect of reducing the eligible pool of royalty income. 
Such royalty growth is attributable in part to the benefits arising from the Group’s insurance channel which 
expands  the  franchise  System.  Profits  before  tax  from  this  business  line  grew  by  10%  as  the  franchise 
System  has  continued  to  scale.  The  Group  has  94  franchises  at  the  end  of  2020  which  represents  a 
decrease  of  9  franchises  (2019:  103).  The  net  decrease  was  the  result  of  the  reacquisition  and 
conversion of 9 franchises into corporate-run locations.  Performance from royalty income is as follows: 

Total USA 
International 
Total Group Royalty Income 
Profit before tax (see note 4) 

Year ended 
31 December 
2020 
$'000 
6,572 
119 
6,691 
1,771 

Year ended 
31 December 
2019 
$'000 
6,356 
143 
6,499 
1,603 

Change 
% 
3% 
(17)% 
3% 
10% 

Franchise-related Activities.  

(ii) 
US franchise-related activities provide supporting evidence for the strength of the core ALD business.  Parts 
and equipment sales are one indication of franchisee reinvestment in growth of their respective operations. 
Business-to-Business  channels,  such  as  insurance  and  property  management  represent  national 
customers and are an indication that these customers value ALD’s nationwide brand and sales footprint – 
an important aspect of competitive strategy. Jobs for franchisees are sourced by Corporate headquarters 
from  insurance  companies  using  a  centralized  processing  system.  The  jobs  are  then  dispatched  to 
franchisees  from  corporate  administration  with  corporate  administration  taking  liability  and  payment  risk. 
Finally, sales of franchise units represent the decision to develop a new territory through a franchisee.  This 
line  item  conveys  the  Group’s  current  priority  with  respect  to  adding  corporate-operated  locations  as 
opposed to franchisee-operated locations in order to develop and grow a territory.  Revenue from franchise-
related  activities  in  2020  grew  by  18%  compared  to  2019  largely  because  of  the  growth  of  the  Group’s 
business-to-business channel.   Profits before tax grew 14% in 2020 compared with 2019.  Performance 
from franchise-related activities are as follows: 

Water Intelligence plc 
8 

 
 
 
 
 
 
  
 
 
 
 Strategic Report 

Parts and equipment sales 
Business-to-Business sales 
Sales of Franchise Units 
Total Revenue Franchise Activities    
Profit before tax (see note 4) 

Year ended 
31 December 
2020 
$'000 
950 
8,536 
27 
9,513 
683 

Year ended 
31 December 
2019 
$'000 
854 
7,106 
90 
8,050 
601 

Change 
% 
11% 
20% 
(70)% 
18% 
14% 

US Corporate Operated Locations (ALD).  

(iii) 
Corporate-run  locations  both  greenfield  and  initiated  after  reacquisition  of  franchise  locations  contribute 
revenue  and  profits  to  the  Group.    In  addition,  such  operations  also  support  the  franchise  System  with 
strategy,  marketing  and  execution  support  in  further  developing  territories.  Performance  of  the  US 
corporate-run  locations  post-reacquisition  is  also  an  indication  of  the  success  of the  Group’s  strategy  to 
selectively  reacquire  ALD  franchises  to  meet  increasing  market  demand  for  our  minimally  invasive  leak 
detection  and  repair  solutions.  The  Group  directly  operates  27  territories,  an  increase  of  9  territories 
(2019: 18).   

As  set  forth  below,  ALD  Corporate-operated  revenue  grew  21%  to  $17.4  million  (2019:  $14.4  million). 
Meanwhile profits before tax grew strongly by 87% to a $3.8 million (2019: $2.0 million). We have begun to 
measure  the  difference  between  near-term  corporate  growth  through  reacquisitions  of  franchisees  and 
longer-run corporate-operated organic growth post reacquisition.  We have included a line item for corporate 
locations owned during the comparison years.  Not counting the 2019 and 2020 franchise reacquisitions, 
revenue was flat but profits before tax grew 27% to $2.3 million (2019: $1.8 million). 

Nonetheless,  Table  (iii)  also  enables  us  to  assess  the  trade-off  between  franchise  royalty  growth  and 
corporate-operated  growth  by  examining  yield  in  terms  of  Group  profit  before  tax.  Corporate  store  profit 
before tax amount to $3.8 million.  If the Group was a “franchise-only” business and the same $17.4 million 
of sales to the same customers under the same ALD brand were executed by franchisees, the Group would 
only receive approximately $0.27 million of the profit before taxes.  ($17.4 million of sales multiplied by 6% 
royalty fee equals approximately $1.04 million of royalty income; and $1.04 million is then multiplied by 26% 
profit margin of royalty income - see KPI #1 – to yield $0.27 million of profits before tax to the Group).   

Performance from corporate-operated locations is as follows: 

Revenue 
   Locations owned prior to 1 January 2019 

Year ended 
31 December 
2020 
$'000 
17,434 
12,936 

Year ended 
31 December 
2019 
$'000 
14,446 
12,969 

Change 
% 
21% 
0% 

Profit before tax (see note 4) 
   Locations owned prior to 1 January 2019 

3,796 
2,260 

2,025 
1,781 

87% 
27% 

International Corporate Operated Locations (WII)  

(iv) 
The Group continues to strengthen its multinational presence through its UK-based WII subsidiary. WII 
focuses largely on municipal solutions while maintaining core residential and commercial offerings.  WII 
has expanded its multinational operating scope by managing corporate locations established in Australia   
and Ontario, Canada after ALD franchisee reacquisitions.  

Water Intelligence plc 
9 

 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Strategic Report 

UK-based WII leads the Group’s international expansion.  Sales have grown 27% during 2020 to $4.3 
million. (2019: $3.4 million). Most importantly, profits grew strongly by 38%.  (2020: $0.31 million; 2019: 
$0.23 million).  Performance from Water Intelligence International is as follows:   

UK  
Australia 
Canada 

Total Revenue from International 
Corporate Activities  

Profit before tax (see note 4) 

Year ended 
31 December 
2020 
$'000 
1,591 
1,889 
814 

4,295 

312 

Year ended 
31 December 
2019 
$'000 
1,386 
1,421 
562 

3,369 

226 

Change 
% 
15% 
33% 
45% 

27% 

38%  

Non-Core Costs.  

(v) 
During  2020,  the  Group  incurred  what  are  considered  to  be  non-core  costs  relating  to  transactions 
executed for the future growth of the business. As discussed herein, understanding non-core costs, as 
distinct from continuing operating costs, enables the Board to evaluate capital allocation choices made 
to accelerate operations organically and to scale through acquisition. In 2020, there were $101,000 of 
non-core costs. During 2019, there were $493,000 of non-core costs. Please see table below for details: 

Technology product write-off 
Plumbing unit write-off related to acquisition 
Transaction-related employee costs 
Transaction-related legal costs 
Total 

Year ended  
31 December 2020 
$’000  

Year ended  
31 December 2019 
$’000 

-  
-  
-  
101  
101  

93 
187 
82 
131 
493 

Net Bank Borrowings. 

(vi) 
Management of financial resources is important for making various decisions regarding the 
reinvestment rate in the growth of operations.  As noted herein, the recurring income from franchise 
royalty provides the Group with attractive attributes for using bank debt to complement equity sources 
of capital.  In the current macroeconomic environment, bank debt is a relatively cheaper cost of capital 
than equity.  The Group’s objective for risk management purposes is to be prudent with respect to 
bank financial covenants. Net cash after Bank Borrowings is approximately neutral and amortization of 
such debt extends through 2025.  

Water Intelligence plc 
10 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 Strategic Report 

Group 

Lines of credit: acquisition and working capital 
Term loan 

Less: Cash 

Held in US Dollars 
Held in £ Sterling 
Held in CDN Dollars 
Held in AU Dollars 

Total Net Bank Borrowings/(Cash) 

Year ended  
31 December  
2020 
$'000 
227 
6,555 
6,782 

5,662 
652 
250 
255 
6,819 
(37) 

Year ended  
31 December  
2019 
$'000 
1,264 
2,047 
3,311 

4,127 
633 
121 
400 
5,281 
(1,970) 

Principal Risks and Uncertainties 
The  Group’s  objectives,  policies  and  processes  for  measuring  and  managing  risk  are  described  in 
note 23. The principal risks and uncertainties to which the Group is exposed include: 

Market Risk 

The Group’s activities expose it to the financial risk of changes in foreign currency exchange rates as 
it undertakes certain transactions denominated in foreign currencies. There has been no change to 
the Group’s exposure to market risks. The Group monitors exposure to foreign exchange rate changes 
on a daily basis by a daily review of the Group’s cash balances in the US, UK, Canada and Australia. 

Interest Rate Risk 
The Group’s interest rate risk arises from its short and term loan borrowings. 

Whilst borrowing issued at variable rates would expose the Group to cash flow risks, as at year-end, 
the Company does not have any variable rate borrowings. 

Credit Risk 
The Group’s credit risk is primarily attributable to its cash and cash equivalents and trade 
receivables. The credit risk on other classes of financial assets is considered insignificant. 

Liquidity Risk 
The  Group  manages  its  liquidity  risk  primarily  through  the  monitoring  of  forecasts  and  actual  cash 
flows. 

Covid-19 Risk 
The Group delivers water and wastewater services and is considered a supplier of “essential services” 
under governmental policies covering shelter-in-place.  As such the Group has continued to operate 
during the pandemic.  During 2Q there was some slowing, as homeowners evaluated the risks of 
residential delivery of solutions and the Group evaluated health and safety protocols for our 
technicians.  Continued consumer demand for water and wastewater solutions enabled the Group to 
return to executing its operating plan as an “essential service provider.” The Group has sufficient cash 
to execute its plan and balance work protocols for the health and safety of all our stakeholders, 
especially our technicians and our customers. 

Other Risks 
There is a risk that existing and new customer relationships and R&D will not lead to the sales growth 
and increased profits. The Group is reliant on a small number of skilled managers. The Group is reliant 
on effective relationships with its franchisees, especially in the US. 

Water Intelligence plc 
11 

 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
 
 Strategic Report 

Corporate Governance statement S172 of the UK’s Companies Act 
Each director must act in a way that, in good faith, would most likely promote the success of the Group for 
the benefit of its stakeholders.  The Board of Directors consider, both individually and together, that they 
have acted in the way they consider, in good faith, would be most likely to promote the success of the 
company for the benefit of its members as a whole (having regard to the stakeholders and matters 
indicated in S172) in the decisions taken during the year ended 31 December 2020. Following is an 
overview of how the Board performed its duties during 2020. 

Shareholders and Banking Relationships 
The Executive Chairman, Chief Financial Officer, members of the Board and senior executives on the 
management team have regular contact with major shareholders and banking relationships.  The Board 
receives regular updates on the views of shareholders which are taken into account when the Board 
makes its decisions.  During October 2020, the Company raised capital from largely its current 
shareholders and refinanced its credit facilities. The Group received feedback during that process.  

Employees 
The Board recognizes the importance of advanced human capital to a technology and services-led 
business.  The Board works through its human resources director to provide on-going training and 
benefits.  It also provides advancement opportunities in its various corporate-operated locations.  As 
noted in the Directors’ Report, the Group has taken a variety of steps to address the COVID-19 pandemic 
in terms of its employees and stakeholders.   

Franchisees 
The Group holds an annual convention for its franchisees which includes education and training sessions.  
Franchisees have an Advisory Committee that provides input to the Board with quarterly meetings.  One 
of our Board members, Bobby Knell, successfully developed the Dallas franchise and retired as one of our 
leading franchisees. He provides an additional channel for input from the franchise System.  Throughout 
the year, the Group shared best practices with franchisees in responding to Covid-19 circumstances. 

Customers 
ALD has a reputation for high quality service delivery across the United States for over thirty years.  Given 
the importance of our reputation with customers, especially insurance companies, the Board pays 
significant levels of attention to the quality of our service delivery.  Management gathers data that it 
shares with the Board on customer satisfaction.  

Community and Environment 
The Group’s brand stands for the conservation of water and the importance of providing solutions to 
potable and non-potable water leaks.  Through our advertising and marketing the Group seeks to 
communicate to the public both the importance of sustainability, particularly with respect to water loss 
through leakage, and the importance for public health of remediating sewer blockages as consumers 
dispose of sanitary wipes in toilets during Covid-19.  The Group took an active role not only in providing 
leak detection services to local government in Flint, Michigan – a community known for its lead in the 
water crisis – but also in working to educate community members on the importance of on-going water 
monitoring.  The Board has sought to be active with respect to education and water. During 2019 and 
2020, members of the Board have worked with Columbia University to contribute to its “Year of Water” 
education campaign.   During 2020 the Group was pleased to receive the Green Economy Mark from the 
London Stock Exchange. 

By order of the Board 

Patrick DeSouza  
Executive Chairman 

7 June  2021 

Water Intelligence plc 
12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

The  Directors  present  their  report  on  the  affairs  of  Water  Intelligence  plc  (the  “Company”)  and  its 
subsidiaries, referred to as the Group, together with the audited Financial Statements and Independent 
Auditors’ report for the year ended 31 December 2020. 

Principal Activities 
The  Group  is  a  leading  provider  of  minimally-invasive  leak  detection  and  remediation  services.  The 
Group’s strategy is to be a “One-stop Shop” for solutions (including products) for residential, commercial 
and municipal customers. 

Results 
The financial performance for the year, including the Group’s Statement of Comprehensive Income and 
the Group’s financial position at the end of the year, is shown in the Financial Statements on pages 30 to 
36. 

2020  was  marked  by  sustained  and  balanced  multinational  growth  for  both  ALD  and  WII.  Total 
revenue grew 17% to $37.9 million and profits before tax grew 78% to $4.2 million when compared 
with 2019. Our ALD subsidiary grew revenue  16% to $33.6 million and profits before tax 118% to 
$5.00 million when compared with 2019.  Our WII subsidiary grew revenue 27% to $4.3 million and 
grew profit before taxes by 38% to $0.31 million.  More generally, Water Intelligence 2020 results 
contributed  to  a  compounded  annual  growth  rate  from  2016-2020  of  33%  sales  growth  and  53% 
profits  before  tax  growth.    The  splits  between  ALD  and  WII  revenue  remained  consistent  during 
2020 with approximately 90% of total revenue attributable to ALD and 10% of total sales attributable 
to WII contributing to balanced growth. 

Going Concern 
The  Directors  have  prepared  a  business  plan  and  cash  flow  forecast for  the  period  to  April  2022.  The 
forecast contains certain assumptions about the level of future sales and the level of margins achievable. 
These assumptions are the Directors’ best estimate of the future development of the business.  The Group 
generates increasing levels of cash driven by its profitable and growing US-based business, ALD.  The 
Directors also note that the Group has diversified its operations further with growth in WII.  Moreover, after 
an oversubscribed capital raise and expansion of its credit facilities in October 2020, the Directors believe 
that  funding  will  be  available  on  a  case-by-case  basis  for  different  additional  initiatives.    The  Directors 
conclude  that  the  Group  will  have  adequate  cash  resources  both  to  pursue  its  growth  plan  and  to 
accelerate execution if it so chooses. The Directors are satisfied that the Group has adequate resources 
to continue in operational existence for the foreseeable future and accordingly, continue to adopt the going 
concern basis in preparing the financial statements.    

Research & Development; Commercialization 
The  Group’s  focus  is  currently  on  reinvestment  for  commercialization  of  products  not  pure  R&D. 
Expenditure on pure research, all of which was undertaken by third parties not related to the Group, 
was $3,034 (2019: $10,152). The Group remains committed to anticipate market demands and has 
spent money on new product development during the year which has been capitalised.  

Dividends 
The Directors do not recommend the payment of a dividend (2019: $nil).  

Share Price 
On  31  December  2020,  the  closing  market  price  of  Water  Intelligence  plc  ordinary  shares  was  500.0 
pence. The highest and lowest prices of these shares during the year to 31 December 2020 were 526.0 
pence and 255.0 pence respectively. 

Water Intelligence plc 
13 

 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

Capital Structure 
Details  of the  authorised  and  issued  share capital are shown  in Note  21.  No  person  has any special 
rights of control over the Company’s share capital and all issued shares are fully paid. 

Future Developments 
Future developments are outlined throughout the Chairman’s Statement on pages 3-6. 

Financial Risk Management 
Financial  risk  management  is  outlined  in  the  principal  risks  and  uncertainties  section  of  the  Strategic 
Report on page 11.  

Subsequent Events 
On 4 February 2021, the Group completed an extension of its credit facilities by $3.2 million, on the same 
terms as the refinancing completed in October 2020 and referenced in note 23. 

On 30 March 2021, the Group completed the reacquisition of its Central Florida (Clermont) franchise territory 
within the Group’s ALD franchise business.  Strategically, the Central Florida reacquisition will enable ALD 
to link operations along the eastern part of Florida from its Central Florida location to fast-growing corporate 
operations in Orlando, to the east, and sizeable Melbourne and Miami operations, to the south. As noted 
above,  demand  is  high  for  ALD  water  leak  detection  and  repair  offerings  in  this  geography  because  of 
various factors ranging from the number of swimming pools to level of disposable income to rainy weather. 
In linking the above four eastern Florida operations, ALD expects to achieve even faster growth through 
fulfilling pent-up demand and creating operating efficiencies from scale. 

The provisional fair values of the acquisitions subsequent to year end are detailed below: 

Fair value of assets and liabilities acquired 
Equipment 
Vehicles 
Other 
Net assets acquired 
Consideration 
Cash  
Deferred consideration – discounted to present 
value 
Total consideration 

Intangible asset arising on acquisition  

Clermont 
$ 

26,250 
54,868 
30,000 
111,118 

330,000 
330,000 
660,000 

548,882 

On 23 April 2021, the Group announced the acquisition of intellectual property assets (“IP”) from FastDitch, 
Inc., a US corporation. The IP Assets will be used to launch a new subsidiary of the Group’s core American 
Leak Detection business dedicated to providing water infrastructure solutions. The subsidiary will operate 
under the tradename IntelliDitch. As set forth in a recent market communication, the Group is accelerating 
its growth plan given the anticipated increase in market demand for water infrastructure solutions stimulated 
by the Biden Administration’s American Jobs Plan.  No provisional fair values are provided. 

On 2 June 2021, the Group announced the reacquisition of its Reno, Nevada franchise territory within its 
ALD franchise business. The acquisition strengthens corporate presence in the western part of the United 
States and links its ALD innovation centers in Silicon Valley and Seattle. The purchase price of $0.25 million 
is based on $0.25 million of sales during 2020.  It is believed that strong growth will occur in this location 

Water Intelligence plc 
14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

with the end of Covid restrictions.  The purchase price allocation for the Reno acquisition will be completed 
in due course. 

On 2 June 2021, the Group announced the acquisition of PlumbRight Services, Inc.  PlumbRight extends 
the  plumbing  services  capabilities  of  the  Group’s  fast-growing,  multimillion  dollar  Louisville,  Kentucky 
location. The PlumbRight team will enable the Louisville office to take on larger scale repair jobs as follow-
through  sales  beyond  current  pinpoint  leak  detection  solutions  for  its  existing  business  and  municipal 
customers. The purchase price of $0.7 million is based on 2020 sales of approximately $1 million.    The 
purchase price allocation for the PlumbRight Services acquisition will be completed in due course. 

COVID-19 

PPP Program - The Paycheck Protection Program (PPP) brings much needed relief to business owners 
affected by the coronavirus. Not only does this loan program provide funding to help cover payroll and other 
expenses, but if used for qualifying purposes, part or all of the loan can be forgiven. ALD applied for and 
received funding of $1,869,800 under this program in April 2020.  The Group received notification from the 
SBA on March 31, 2021 that the full advance of $1,869,800 was forgiven. 

Work Protocols and PPE - The Group reviewed all applicable Shelter-in-Place Orders and determined 
that our operations qualify as services related to essential/critical infrastructure with respect to water 
and wastewater and that we can continue to operate under those Orders. The Group has taken health 
and safety measures with respect to all personnel and significantly increased its inventory of Personal 
Protective  Equipment  (PPE).  The  Group  has  issued  work  protocols  with  respect  to  our  service 
technicians who are essential to the delivery of our water and wastewater solutions to customers. All 
non-essential personnel have been notified to work remotely until further notice.   All employees have 
been  instructed  to  comply  with  social  distancing  rules/requirements  in  their  jurisdictions,  as  well  as 
other safety and health precautions including use of PPE, frequent handwashing and sanitizing of all 
equipment.   

Directors 
The Directors who served the Company during the year and up to the date of this report were  as 
follows: 

Executive Directors 
Patrick DeSouza – Executive Chairman 
Laura Hills  

Non-Executive Directors 
Bobby Knell   
Michael Reisman 
David Silverstone (Resigned 17, September 2020) 
C. Daniel Ewell (Appointed 8, April 2021) 

On  7  June  2021,  Laura  Hills  and  Bobby  Knell  swapped  roles  as  executive  and  non-executive  directors 
respectively, reflecting their ongoing roles within the Group. The biographical details of the Directors of the 
Company are set out on the Corporate Governance section of the report and on the Company’s website 
www.waterintelligence.co.uk  

Water Intelligence plc 
15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ emoluments 

2020 

Executive Directors 
P DeSouza 
L Hills 
Non-Executive Directors 
D Silverstone 
B Knell 
M Reisman 

2019 

Executive Directors 
P DeSouza 
B Knell 
J Weigold 
Non-Executive Directors 
D Silverstone 
M Reisman 
L Hills 

 Directors’ Report 

Salary, Fees & 
Bonus 

Benefits  Redundancy  

$ 

$ 

$  

581,203 
92,458 

20,500 
60,000 
20,304 
774,465 

25,312 
- 

- 
- 
- 
25,312 

- 
- 

- 
- 
- 
- 

Salary, Fees & 
Bonus 

Benefits  Redundancy  

$ 

$ 

517,346 
40,000 
41,250 

21,000 
20,000 
20,000 
659,596 

20,034 

- 
- 
- 
20,034 

$  

- 

- 
- 
- 
- 

Total 

$ 

606,515 
92,458 

20,500 
60,000 
20,304 
799,777 

Total 

$ 

537,380 
40,000 
41,250 

21,000 
20,000 
20,000 
679,630 

Water Intelligence plc 
16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

Directors’ interests 
The Directors who held office at 31 December 2020 and subsequent to year end had the following direct 
interest in the voting rights of the Company at 31 December 2020 and at the date of this report, 
excluding the shares held by Plain Sight Systems, Inc. 

Number of shares at 
31 December 2020 

% held at 31 
December 2020 

Number of shares at 
7 June 2021 

% held at 7 
June 2021 

Patrick 
DeSouza*/** 
Michael Reisman* 
Laura Hills 
Bobby Knell 
Dan Ewell 

4,987,110 

184,126 
120,757 
20,500 
- 

28.20 

1.04 
0.68 
0.12 
- 

4,987,110 

184,126 
120,757 
27,000 
22,659 

28.19 

1.04 
0.68 
0.15 
0.13 

*Included in the total above, Patrick DeSouza received (i) 600,000 Partly Paid  Shares during 2016, of which 300,000 have 
been fully paid and converted into Ordinary Shares (ii) 750,000 in March 2018 (iii) 8 50,000 in May 2019 and (iv) 300,000 
Partly Paid Shares in October 2020. These will not be admitted to trading or carry any econom ic rights until fully paid. 

*Patrick DeSouza and Michael Reisman are directors and shareholders in Plain Sight Systems, Inc.  
**Patrick DeSouza’s interests include  1,800,000 shares held by The Patrick J. DeSouza 2020 Irrevocable Trust U/A Dtd 
11/23/2020 and 810,000 shares held in The Patrick J. DeSouza GRAT #1 U/T/A Dtd 11/23/2020  

Share option schemes 
To  provide  incentive  for  the  management  and  key  employees  of  the  Group, the  Directors  award  stock 
options.  Details of the current scheme are set out in Note 7. 

Substantial Shareholders 
As well as the Directors’ interests reported above, the following interests of 3.0% and above as at the date 
of this report were as follows: 

Plain Sight Systems, Inc. 
Canaccord Genuity Group Inc. 
State Street Nominees Limited 
George D. Yancopoulos 
Amati AIM VCT 
Herald Investment Trust 

Number of shares  % held 
13.74 
2,430,410 
9.16 
1,620,000 
6.19 
1,095,500 
4.76 
841,595 
4.60 
814,660 
3.44 
608,152 

Corporate Responsibility 
The Board recognises its employment, environmental and health and safety responsibilities. It devotes 
appropriate  resources  towards  monitoring  and  improving  compliance  with  existing  standards.  An 
Executive Director has responsibility for these areas at Board level, ensuring that the Group’s policies 
are upheld and providing the necessary resources. 

Employees 
The Board recognises that the Group’s employees are its most important asset. 

The  Group  is  committed  to  achieving  equal  opportunities  and  to  complying  with  relevant  anti-
discrimination  legislation.  It  is  established  Group  policy  to  offer  employees  and  job  applicants  the 
opportunity  to  benefit  from  fair  employment,  without  regard  to  their  sex,  sexual  orientation,  marital 
status, race, religion or belief, age or disability. Employees are encouraged to train and develop their 
careers. 

The Group has continued its policy of informing all employees of matters of concern to them as employees, 
both in their immediate work situation and in the wider context of the Group’s well-being. Communication 
with employees is effected through the Board, the Group’s management briefings structure, formal and 
informal meetings and through the Group’s information systems. 

Water Intelligence plc 
17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Directors’ Report 

Independent Auditors 
Crowe UK LLP has expressed their willingness to continue in office. In accordance with section 489 of 
the Companies Act 2006, resolutions for their re-appointment and to authorise the Directors to determine 
the Independent Auditors’ remuneration will be proposed at the forthcoming Annual General Meeting.  

Statement of disclosure to the Independent Auditor 
Each of the persons who are directors at the time when this Directors' report is approved has 
confirmed that: 

• 

• 

so far as that Director is aware, there is no relevant audit information of which the Company and the 
Group's auditor is unaware; and 

that Director has taken all the steps that ought to have been taken as a director in order to be 
aware  of  any  relevant  audit  information  and  to  establish  that  the  Company  and  the  Group's 
auditor is aware of that information. 

By order of the Board 

Patrick DeSouza 
Executive Chairman 
 7 June 2021 

Water Intelligence plc 
18 

 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

As a Board, we believe that practicing good Corporate Governance is essential for building a successful 
and sustainable business in the long-term interests of all stakeholders. Water Intelligence’s shares are 
listed on AIM, a market operated by the London Stock Exchange. 

IFRS 15 (Revenue from Contracts with Customers) came into effect 1 January 2018 replacing IAS 18 
(Revenue and Related Interpretations). We have expanded our discussion in footnote 3 to cover each 
type of customer: residential, business-to-business, municipal and franchise. 

With effect from September 2018, Water Intelligence has adopted the QCA Corporate Governance Code. 
The Company has adopted a share dealing code for the Board and employees of the Company which is 
in conformity with the requirements of Rule 21 of the AIM Rules for Companies. The Company takes steps 
to ensure compliance by the Board and applicable employees with the terms of such code. 
The following pages outline the structures, processes and procedures by which the Board ensures that 
high standards of corporate governance are maintained throughout the Group. 

Further details can be found on our website at www.waterintelligence.co.uk/corporate-Board-and-
governance. 

Takeovers and Mergers 
The Company is subject to The City Code on Takeovers and Mergers. 

Board 
The Board, chaired by Patrick DeSouza, comprises two executive and three non-executive directors and it 
oversees and implements the Company’s corporate governance program. As Chairman, Dr. DeSouza is 
responsible for the Company’s approach to corporate governance and the application of the principles of 
the QCA Code.  Michael Reisman and Dan Ewell are the Company’s independent directors. The Board is 
supported by two committees: audit and remuneration. The Board does not consider that it is of a size at 
present to require a separate nominations committee, and all members of the Board are involved in the 
appointment of new directors. 

Each Board member commits sufficient time to fulfil their duties and obligations to the Board and the 
Company. They are required to attend at least 4 Board meetings annually and join regular Board calls that 
take place between formal meetings and offer availability for consultation when needed. 

Board papers are sent out to all directors in advance of each Board meeting including management 
accounts and accompanying reports from those responsible. 

Meetings held during the period between 1 January 2020 and 31 December 2020 and the attendance of 
directors is summarized below: 

Patrick DeSouza 
Bobby Knell 
Michael Reisman       
David Silverstone 
Laura Hills  

Board meetings 
Possible (attended) 
6/6 
6/6 
6/6 
4/4 
6/6 

Audit committee 
Possible (attended)  Possible (attended) 

Remuneration committee 

2/2 

2/2 

2/2 
2/2 

Board Committees 
The Board has established an Audit Committee and a Remuneration Committee with delegated duties and 
responsibilities. 

(a) Audit Committee 
Dan  Ewell,  Non-Executive  Director,  is  Chairman  of  the  Audit  Committee.  The  other  member  of  the 
Committee  is  Michael  Reisman.  The  Audit  Committee  is  responsible  for  ensuring  that  the  financial 
performance, position and prospects for the Company are properly monitored, controlled and reported on 
and for meeting the auditors and reviewing their reports relating to accounts and internal controls. 

Water Intelligence plc 
19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

(b) Remuneration Committee 
Michael Reisman, Non-Executive Director, is Chairman of the Remuneration Committee. The other member 
of the Committee is Bobby Knell. The Remuneration Committee is responsible for reviewing performance 
of Executive Directors and determining the remuneration and basis of service agreement with due regard 
for  the  Combined  Code.  The  Remuneration  Committee  also  determines  the  payment  of  any  bonuses  to 
Executive Directors and the grant of options. 

The Company has adopted and operates a share dealing code for directors and senior employees on the 
same terms as the Model Code appended to the Listing Rules of the UKLA. 

Board Experience 
All five members of the Board bring complementary skill sets to the Board. One director is female and four 
are male. The Board believes that its blend of relevant experience, skills and personal qualities and 
capabilities is sufficient to enable it to successfully execute its strategy. In addition, the Board receives 
regular updates from, amongst others, its nominated adviser, legal counsel and company secretary in 
relation to key rule changes and corporate governance requirements, as well as regular liaison with audit 
firms both in the UK and the US in respect of key disclosure and accounting requirements for the Group, 
especially as accounting standards evolve. In addition, each new director appointment is required to 
receive AIM rule training from the Company’s nominated adviser at the time of their appointment. 

Patrick J. DeSouza, Executive Chairman 

Term of office: Appointed as Executive Chairman in July 2010. 

Background and suitability for the role: Dr. DeSouza has been Chairman of American Leak Detection 
since 2006 and Executive Chairman since its reverse merger to create Water Intelligence plc in 2010. He 
has 25 years of operating and advisory leadership experience with both public and private companies in 
the defence, software/Internet and asset management industries. Over the course of his career, Dr. 
DeSouza has had significant experience in corporate finance and cross-border mergers and acquisition 
transactions. He has practised corporate and securities law as a member of the New York and California 
bars. Dr. DeSouza has also worked at the White House as Director for Inter-American Affairs on the 
National Security Council. He is the author of Economic Strategy and National Security (2000) and has 
been a visiting lecturer at Yale Law School. He is a graduate of Columbia College, the Yale Law School 
and Stanford Graduate School. 

Laura Hills, Executive Director 

Term of office: Appointed 7 June 2021, having previously been a non-executive director since 6 February 
2018. 

Background and suitability for the role: Laura has more than 30 years’ experience as a legal professional, 
having spent 10 years working for Overseas Private Investment Corporation (OPIC), where she served as 
Associate General for the agency’s finance program, supervising a team of lawyers on all finance 
transactions ranging from micro-lending and small business to multi-creditor infrastructure project 
financing in emerging market countries. In 2002, Ms. Hills founded Hills, Stern & Morley LLP, an emerging 
markets legal firm based in Washington D.C. Laura sits on the Board of the Gerald Ford Presidential 
Foundation. Given her background in finance and transactions, Laura heads the Audit Committee. Laura 
brings considerable expertise in negotiating on infrastructure and renewables related transactions 
globally. Moreover, Ms. Hills experience with non-profits assists the Board in fulfilling its responsibility to 
advance the mission of Water Intelligence to support underserved communities globally. Laura holds 
undergraduate, graduate and law degrees from Stanford University.  

Bobby Knell, Non-Executive Director 

Term of office: Appointed 7 June 2021, having previously been an executive director since 17 January 
2019. 

Water Intelligence plc 
20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

Background and suitability for the role: The ALD franchise business is central to the operations and value 
proposition of Water Intelligence. Bobby has been serving as a managing director at Water Intelligence 
responsible for franchise relations for the last four years.  Prior to this role, Bobby founded and grew the 
Dallas franchise of American Leak Detection into a multi-million dollar operation, an operation now run by 
his son.  His appointment furthers the alignment of strategy and interests between corporate operations 
and the core American Leak Detection franchise business. 

Michael Reisman, Independent Non-executive Director 

Term of office: Appointed as a non-executive director on 30 July 2010. 

Background and suitability for the role: Professor Reisman currently serves as Myres S. McDougal 
Professor of International Law at the Yale Law School, where he has been on the faculty since 1965 and 
has previously been a visiting professor in Tokyo, Berlin, Basel, Paris, Geneva and Hong Kong Professor 
Reisman is the President of the Arbitration Tribunal of the Bank for International Settlements and a 
member of the Advisory Committee on International Law of the Department of State. He has served as 
arbitrator and counsel in many international cases. He was also President of the Inter-American 
Commission on Human Rights of the Organization of American States. Because of his international legal 
experience and the growing multinational character of the Company, Professor Reisman leads matters of 
governance, corporate responsibility and remuneration. He is a graduate of Yale Law School. 

C. Daniel Ewell, Independent Non-executive Director 

Term of office: Appointed as a non-executive director on 8 April 2021 

Background and suitability for the role:  Dan Ewell is currently a Senior Advisor at Morgan Stanley, where 
he  has  worked  as  an  investment  banker  for  over  33  years.  Prior  to  assuming  his  current  role, Mr.  Ewell 
served as Vice Chairman and Head of Western Region Investment Banking for Morgan Stanley. Dan has 
extensive experience in advising companies and helping them grow through capital raising and strategic 
transactions. His experience spans a range of sectors including consumer/retails, industrial, healthcare and 
media/technology, and included companies with franchised business models.  As the Group continues to 
scale its operations internationally, it has a need to broaden its institutional and strategic activity in capital 
markets. Mr. Ewell brings considerable expertise in this area.  He is a graduate of University of California, 
Berkeley, Yale Law School and Yale School of Management. 

The Group has a non-Board Chief Financial Officer, Pat Lamarco, who attends all Board meetings and 
reports regularly to the Board and assists in the preparation of Board materials and in reviewing the 
budget and ongoing performance.  Mr. Lamarco has significant tax and audit experience. Mr. Lamarco 
was formerly a partner with RSM, a global accounting firm. 

The Company Secretary is responsible for ensuring that Board procedures are followed and that all 
applicable rules and regulations are complied with. Adrian Hargrave currently performs the role of 
Company Secretary, providing an advisory role to the Board. The Company Secretary is supported and 
guided in this role by the Company’s legal advisors. 

The Directors have access to the Company’s CFO, NOMAD, Company Secretary, lawyers and auditors 
as and when required and are able to obtain advice from other external bodies when necessary. 

Board Performance and Effectiveness 
The performance and effectiveness of the Board, its committees and individual Directors is reviewed by 
the Chairman and the Board an ongoing basis. Training is available should a Director request it, or if the 
Chairman feels it is necessary. The performance of the Board is measured by the Chairman and Michael 

Water Intelligence plc 
21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

Reisman, one of the non-executive directors, with reference to the Company’s achievement of its strategic 
goals. 

Risk Management 
The Directors recognise their responsibility for the Group’s system of internal control and have established 
systems to ensure that an appropriate and reasonable level of oversight and control is provided. The 
Group’s systems of internal control are designed to help the Group meet its business objectives by 
appropriately managing, rather than eliminating, the risks to those objectives. The controls can only 
provide reasonable, not absolute, assurance against material misstatement or loss. 

The Executive Chairman with the assistance of the Company Secretary and the Chief Financial Officer 
manages a risk register for the Group that identifies key risks in the areas of corporate strategy, financial, 
clients, staff, environmental and the investment community. The Governance Committee of the Board are 
provided with a copy of the register. The register is reviewed periodically and is updated as and when 
necessary. 

Within the scope of the annual audit, specific financial risks are also evaluated in detail, including in 
relation to foreign currency, interest rates, debt covenants, taxation and liquidity. 

The annual budget is reviewed and approved by the Board. Financial results, with comparisons to budget 
and latest forecasts are reported on a monthly basis to the Board together with a report on operational 
achievements, objectives and issues encountered. Significant variances from plan are discussed at Board 
meetings and actions set in place to address them. 

Approval levels for authorisation of expenditure are at set levels throughout the management structure 
with any expenditure in excess of pre-defined levels requiring approval from the Executive Chairman and 
the Chief Financial Officer. 

Measures continue to be taken to review and embed internal controls and risk management procedures 
into the business processes of the organisation and to deal with areas of improvement which come to the 
management’s and the Board’s attention. We expect the internal controls for the business to change as 
the business expands both geographically and in terms of product development. 

The Company’s auditors are encouraged to raise comments on internal control in their management letter 
following their audit, and the points raised and actions arising are monitored through to completion by the 
Audit Committee. 

Corporate Culture 
Corporate Responsibility 

The Board recognises its employment, environmental and health and safety responsibilities. It devotes 
appropriate resources towards monitoring and improving compliance with existing standards. There is a 
professional Human Resources Director.  Laura Hills is responsible at the Board level. The Human 
Resources Director reports directly to Ms. Hills. Laura Hills ensures that the Group’s policies are upheld 
and providing the necessary resources. All members of the Board have significant experience in matters 
of public policy. 

Employees 

The Board recognises that the Group’s employees are its most important asset. 

The Group is committed to achieving equal opportunities and to complying with relevant anti-
discrimination legislation. It is established Group policy to offer employees and job applicants the 
opportunity to benefit from fair employment, without regard to their sex, sexual orientation, marital status, 
race, religion or belief, age or disability. Employees are encouraged to train and develop their careers. 
The Group has an employee handbook that is provided to all employees upon starting their employment 
within the Group. 

Water Intelligence plc 
22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Corporate Governance Statement 

The Group has continued its policy of informing all employees of matters of concern to them as 
employees, both in their immediate work situation and in the wider context of the Group’s well-being. 

In addition, all directors and senior employees are required to abide by the Group’s share dealing code, 
which was updated in 2016 to reflect changes made to legislation following the introduction of the Market 
Abuse Regulation. 

Audit Committee Annual Review 
The role of the Audit Committee is to monitor the quality of internal controls and check that the financial 
performance of the Group is properly assessed and reported on. It receives and reviews reports from the 
Chief Financial Officer, other members of management and external auditors relating to the interim and 
annual accounts and the accounting and internal control systems in use throughout the Group. The 
members of the Audit Committee are Dan Ewell (Chairman) and Michael Reisman.  

The Executive Chairman and Chief Financial Officer are invited to attend parts of meetings, with other 
senior financial managers required to attend when necessary. The external auditors attend meetings to 
discuss the planning and conclusions of their work and meet with the members of the Committee. The 
Committee is able to call for information from management and consults with the external auditors directly 
as required. 

The objectivity and independence of the external auditors is safeguarded by reviewing the auditors’ formal 
declarations, monitoring relationships between key audit staff and the Company and tracking the level of 
non-audit fees payable to the auditors. 

The Committee met twice during the year, to review the 2019 annual accounts and the interim accounts to 
30 June 2020. The Committee reviewed with the independent auditor its judgements as to the 
acceptability of the Company’s accounting principles. 

In particular, the Committee discussed the application of the new accounting standard, IFRS16. The 
Committee reviewed and discussed the auditor’s comments on improvements which could be made to the 
internal controls. In addition, the Committee monitors the auditor firm’s independence from Company 
management and the Company. 

Remuneration Committee Annual Review 
The Remuneration Committee convenes not less than once a year and during the year it met on two 
occasions. The Committee comprises Michael Reisman and Bobby Knell, with Michael Reisman as 
Chairman. The Remuneration Committee is responsible for reviewing the performance of Executive 
Directors and determining the remuneration and basis of service agreement. The Remuneration 
Committee also determines the payment of any bonuses to Executive Directors and the grant of options. 
Where appropriate the Committee consults the Executive Chairman regarding its proposals. No Director 
plays a part in any discussion regarding his or her own remuneration. 

Relations with Shareholders 
The Company is available to hold meetings with its shareholders to discuss objectives and to keep them 
updated on the Company’s strategy, Board membership and management. 

The Board also welcome shareholders’ enquiries, which may be sent via the Company’s website 
www.waterintelligence.co.uk. 

Water Intelligence plc 
23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Directors’ Responsibilities 

Directors’ Responsibilities 
The Directors are responsible for preparing the Annual Report and the Financial Statements in accordance 
with the Companies Act 2006 and for being satisfied that the Financial Statements give a true and fair 
view.  The  Directors  are  also  responsible  for  preparing  the  Financial  Statements  in  accordance  with 
International Financial Reporting Standards (“IFRSs”) as adopted by the European Union. 

Company law requires the Directors to prepare Financial Statements for each financial period which give 
a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the 
Company  and  the  Group  for  that  period.  In  preparing  those  Financial  Statements,  the  Directors  are 
required to: 

• 

select suitable accounting policies and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent; 

• 

• 

state  whether  applicable  accounting  standards  have  been  followed,  subject  to  any  material 
departures disclosed and explained in the Financial Statements; and 

prepare the Financial Statements on the going concern basis unless it is inappropriate to presume 
that the Company and the Group will continue in business. 

The Directors confirm that they have complied with the above requirements in preparing the 
Financial Statements. The Directors are responsible for keeping adequate  accounting records that 
are sufficient to show and explain the Company's transactions, disclose with reasonable accuracy 
at any time the financial position of the Company and the Group, and to enable them to ensure that 
the Financial Statements comply with the Companies Act 2006. 

They are also responsible for safeguarding the assets of the Company and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities. 

Website publication 
The  Directors  are  responsible  for  ensuring  the  Annual  Report  and  Financial  Statements  are  made 
available  on  a  website.  Financial  Statements  are  published  on 
the  Group's  website 
(www.waterintelligence.co.uk)  in  accordance  with  legislation  in  the  United  Kingdom  governing  the 
preparation  and  dissemination  of  Financial  Statements,  which  may  vary  from  legislation  in  other 
jurisdictions. The maintenance and integrity of the Group's website is the responsibility of the Directors 
–  the  work  carried  out  by  the  auditors  does  not  involve  the  consideration  of  these  matters  and, 
accordingly,  and  the auditors  accept no responsibly for  any changes that may  have  occurred  in the 
accounts since they were initially presented on the website. The Directors' responsibility also extends 
to the ongoing integrity of the Financial Statements contained there

Water Intelligence plc 
24 

 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Opinion 
We have audited the financial statements of Water Intelligence plc (the “Parent Company”) and its 
subsidiaries (the “Group”) for the year ended 31 December 2020, which comprise: 

• 
• 
• 
• 
• 

the Group statement of comprehensive income for the year ended 31 December 2020; 
the Group and parent company statements of financial position as at 31 December 2020; 
the Group and parent company statements of changes in equity for the year then ended; 
the Group and parent company statements of cash flows for the year then ended; and 
the notes to the financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the financial statements is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the parent company financial statements, as applied in accordance with the 
provisions of the Companies Act 2006. 

In our opinion: 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company's affairs as at 31 December 2020 and of the Group’s profit for the year then ended; 
the group financial statements have been properly prepared in accordance with IFRSs as adopted 
by the European Union ;  
the parent company financial statements have been properly prepared in accordance with IFRSs 
as adopted by the European Union and as applied in accordance with the provisions of the 
Companies Act 2006; and 
the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006.  

Basis for opinion  

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the director’s use of the going concern basis 
of accounting in the preparation of the financial statements is appropriate.  Our evaluation of the directors 
assessment of the group and the company’s ability to continue to adopt the going concern basis of 
accounting included the following:  

• 

• 
• 

• 

reviewed and challenged management’s going concern assessment and assumptions used covering a 
minimum of 12 months from the date of approval of these financial statements; 
tested mathematical accuracy of the models used by management in their assessment; 
discussed with management and evaluated their assessment of the group and the company’s liquidity 
requirement; and  
assessed the reasonableness of management’s budget/forecasts, including comparison to actual results 
achieved in the year and the evaluation of downside sensitivities. 

Based on the work we have performed, we have not identified any material uncertainties relating to events 
or conditions that, individually or collectively, may cast significant doubt on the group and the parent 
company’s ability to continue as a going concern for a period of at least twelve months from when the 
financial statements ate authorised for issue. 

Water Intelligence plc 
25 

 
 
 
 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Our responsibilities and the responsibilities of the directors with respect to going concern are described on 
the relevant sections of this report. 

Overview of our audit approach 
Materiality 

In planning and performing our audit we applied the concept of materiality. An item is considered 
material if it could reasonably be expected to change the economic decisions of a user of the 
financial statements. We used the concept of materiality to both focus our testing and to evaluate the 
impact of misstatements identified. 

Based on our professional judgement, we determined overall materiality for the Group financial 
statements as a whole to be $321,000 (2019: $190,000) based on a measure of 8% of profit before 
taxation using the financial information obtained during our planning procedures.  We use a different level 
of materiality (‘performance materiality’) to determine the extent of our testing for the audit of the financial 
statements.  Performance materiality was initially set at $200,000 based on the overall audit materiality 
and is adjusted for the judgements made as to the entity risk and our evaluation of the specific risk of 
each audit area having regard to the internal control environment.  

Where considered appropriate performance materiality may be reduced to a lower level, such as, for 
related party transactions and directors’ remuneration. 

We agreed with management to report all identified errors in excess of $5,000. Errors below that threshold 
would also be reported to it if, in our opinion as auditor, disclosure was required on qualitative grounds. 

Overview of the scope of our audit 

The Group and its UK subsidiaries are accounted for from a location in the UK, whilst its material US 
subsidiaries and Australian subsidiary are accounted for from the US. Our audit was conducted from the 
main operating location in the UK and component auditors were used to perform the audit work in the US.  
We have planned, controlled and directed the group audit under our direction. Due to the current 
pandemic restrictions, we have reviewed remotely the US work to carry out our review of component 
auditor working papers and  have meet with group and local management virtually. 

Key Audit Matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) that we identified. These matters included those 
which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of 
the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 

This is not a complete list of all risks identified by our audit. 

Key audit matter 

How the scope of our audit addressed the key 
audit matter 

Revenue recognition 

Revenue is recognised in accordance 
with  the  accounting  policy  set  out  in 
the  financial  statements.  The  group 
has  a  number  of  different  revenue 
streams,  some  of  which  contain 
judgements, 
in 
recognising  when  a  purchase  order 
has been satisfied and have passed to 
the  buyer.    This  is  determined  with 
reference  to  the  underlying  contract 

particularly 

Our audit procedures consisted of: 

Validating that revenue is recognised in accordance with 
the accounting policies for appropriateness in accordance 
with 
International  Financial  Reporting  Standard  15 
‘Revenue from Contract with Customers’ and performed 
audit  procedures  to  provide  evidence  that  revenue  was 
accounted for in accordance with the policy. 

Water Intelligence plc 
26 

 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

with  the  purchaser  and  the  nature  of 
the service provided. 

Impairment of intangible assets 

to 

The carrying value of intangible assets 
relates 
franchisor 
trademarks, 
activities, goodwill on acquisitions and 
owned  stores  goodwill  and  indefinite 
life intangible assets.  There is a risk 
that  the  carrying  value  could  be 
impaired  as  a  result  of  reduced 
activity. 
future 
  Any  significant 
downturn  in  performance  or  activity 
could  also  result  in  an  impairment  of 
these assets. 

Testing a sample of revenue transaction across the 
operating companies of the Group to ensure through 
testing an appropriate sample of income from each 
revenue stream by agreeing amounts to contracted 
amounts, cash receipt and/or when a purchase order 
has been satisfied.  

Assessing the appropriateness of the related 
disclosures in the financial statements.  

We reviewed management’s assessment of the carrying 
value of the group’s intangible assets.  In considering this 
assessment, we evaluated: 

• The  discounted  cash-flow  forecasts  for  the  group  and 
the  relevant  cash  generating  units.    This  assessment 
included  consideration  of  the  key  assumptions,  which 
principally included discount rate and growth rates. 

• We  have  checked  the  arithmetic  accuracy  of  the 

forecast. 

• Board minutes, budgets and other operational plans 
• Discussion with management over plans and intentions 

for the group. 

Our audit procedures in relation to these matters were designed in the context of our audit opinion as a 
whole. They were not designed to enable us to express an opinion on these matters individually and we 
express no such opinion. 

Other information 
The directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon. Our 
opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we 
identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact. We have nothing to report in this 
regard. 

We have nothing to report in this regard. 

Opinion on other matter prescribed by the Companies Act 2006 
In our opinion based on the work undertaken in the course of our audit  

• 

• 

the information given in the strategic report and the directors' report for the financial year for which 
the financial statements are prepared is consistent with the financial statements; and 
the strategic report and the directors’ report have been prepared in accordance with applicable 
legal requirements. 

Water Intelligence plc 
27 

 
 
 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Matters on which we are required to report by exception 
In light of the knowledge and understanding of the group and the parent company and their environment 
obtained in the course of the audit, we have not identified material misstatements in the strategic report or 
the directors’ report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us 
to report to you if, in our opinion: 

•  adequate accounting records have not been kept by the parent company, or returns adequate for 

• 

our audit have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and 
returns; or 
• 
certain disclosures of directors' remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

Responsibilities of the directors for the financial statements 
As explained more fully in the directors’ responsibilities statement set out on page 18, the directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and 
fair view, and for such internal control as the directors determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and parent 
company’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
group or the parent company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the 
basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the 
Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 

Extent to which the audit is capable of detecting irregularities, including fraud   

Irregularities,  including  fraud,  are  instances  of  non-compliance  with  laws  and  regulations.  We  design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities,  including  fraud.  The  extent  to  which  our  procedures  are  capable  of  detecting  irregularities, 
including  fraud  is  detailed  below:  We  design  our  procedures  so  as  to  obtain  sufficient  appropriate  audit 
evidence that the financial statements are not materially misstated due to non-compliance with laws and 
regulations or due to fraud or error.  

We obtained an understanding of the legal and regulatory frameworks within which the company operates, 
including  the  US  tax  legislations  focusing  on  those  laws  and  regulations  that  have  a  direct  effect  on  the 
determination of material amounts and disclosures in the financial statements. The laws and regulations we 
considered in this context were the Companies Act 2006 and Taxation legislation. 

We are not responsible for preventing non-compliance and cannot be expected to detect non-compliance 
with all laws and regulations – this responsibility lies with management with the oversight of the Directors. 

Water Intelligence plc 
28 

 
 
 
 
 
 
 
 
 
 
 Independent Auditors’ report to the members of  

Water Intelligence plc 

Based on our understanding of the Group and the Company and industry, discussions with management 
and directors we identified financial reporting standards and Companies Act 2006 as having a direct effect 
on the amounts and disclosures in the financial statements.  

As part of the engagement team discussion about how and where the Company’s financial statements may 
be materially misstated due to fraud, we did not identify any areas with an increased risk of fraud. 

We identified the greatest risk of material impact on the financial statements from irregularities, including 
fraud, to be the override of controls by management and revenue recognition.  

Our audit procedures included: 

• 

completing a risk-assessment process during our planning for this audit that specifically considered 
the risk of fraud; 

•  enquiry of management about the Company’s policies, procedures and related controls regarding 
compliance with laws and regulations and if there are any known instances of non-compliance; 

review, where applicable, of the Board of Directors’ minutes; 

•  examining supporting documents for all material balances, transactions and disclosures; 
• 
•  enquiry of management, about litigations and claims and inspection of relevant correspondence 
•  analytical procedures to identify any unusual or unexpected relationships; 
• 

specific  audit  testing  on  and  review  of  areas  that  could  be  subject  to  management  override  of 
controls and potential bias, most notably around the key judgments and estimates, including the 
carrying value of accruals, provisions, recoverability of trade debtors and revenue recognition; 
considering  management  override  of  controls  outside  of  the  normal  operating  cycles  including 
testing the appropriateness of journal entries recorded in the general ledger and other adjustments 
made in the preparation of the financial statements including evaluating the business rationale of 
significant transactions, outside the normal course of business; 

• 

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected 
some material misstatements in the financial statements, even though we have properly planned and 
performed our audit in accordance with auditing standards.  We are not responsible for preventing non-
compliance and cannot be expected to detect non-compliance with all laws and regulations.  
These inherent limitations are particularly significant in the case of misstatement resulting from fraud as 
this may involve sophisticated schemes designed to avoid detection, including deliberate failure to record 
transactions, collusion or the provision of intentional misrepresentations. 

Use of our report 
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's 
members those matters we are required to state to them in an auditor's report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company's members as a body, for our audit work, for this report, or for the opinions we 
have formed. 

John Glasby (Senior Statutory Auditor) 
for and on behalf of  
Crowe U.K. LLP 
Statutory Auditor 
55 Ludgate Hill 
London 
EC4M 7JW 
7 June 2021 

Water Intelligence plc 
29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Consolidated Statement of Comprehensive Income 

for the year ended 31 December 2020   

Revenue 

Cost of sales 
Gross profit 
Administrative expenses 
– Other Income 
– Share-based payments 
– Amortisation of intangibles 
– Other administrative costs 

Total administrative expenses 

Operating profit 
Finance income 

Finance expense 

Profit before tax 
Taxation expense 

Profit for the year 

Attributable to: 
Equity holders of the parent 
Non-controlling interests 

Other Comprehensive Income 
Exchange differences arising on translation of foreign 
operations 
Fair value adjustment on listed equity investment (net of 
deferred tax) 

 Total comprehensive profit for the year 

Attributable to: 
Equity holders of the parent 
Non-controlling interests 

Notes 

4 

7 
13 

8 

9 

10 

Year ended 
31 December 
2020 
$ 
37,933,896 

(8,830,250) 
29,103,646 

Year ended 
31 December    

2019 
$ 
32,363,935 

(7,448,289) 
24,915,646 

93,066 
(233,584) 
(524,017) 
(23,879,139) 
) 
(24,543,674) 

- 
(176,960) 
(319,041) 
(21,723,670) 

(22,219,671) 

4,559,972 
88,753 

2,695,975 
61,754 

(445,351) 

(400,241) 

4,203,374 
(1,273,319) 

2,357,488 
(662,062) 

2,930,055 

1,695,426 

2,892,974 
37,081 
2,930,055 

1,695,033 
393 

1,695,426 

32,375 

(164,145) 

(236,900) 

584,379 

2,725,530 

2,115,660 

2,688,449 
37,081 
2,725,530 

2,115,267  
393  
2,115,660  

Profit per share attributable to equity holders of Parent  

 Basic 
Diluted 

11 
11 

Cents 
19.5 
18.8 

Cents 
11.7 
11.1 

The results reflected above relate to continuing activities. 

The accompanying notes on pages 37 to 72 are an integral part of these financial statements. 

Water Intelligence plc 
30 

 
 
 
 
  
 
 
 
    
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 Consolidated Statement of Financial Position 

as at 31 December 2020 

Notes 

ASSETS 
Non-current assets 
Goodwill and indefinite life intangible assets 
Listed equity investment 
Other intangible assets 
Property, plant and equipment 
Trade and other receivables 

Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity attributable to holders of the parent 
Share capital 
Share premium 
Shares held in treasury  
Merger reserve 
Share based payment reserve 
Foreign exchange reserve 
Reverse acquisition reserve 
Equity investment reserve 
Retained earnings 

Equity attributable to Non-Controlling 
interest 
Non-controlling Interest 

Non-current liabilities 
Borrowings 
Deferred consideration 
Deferred tax liability 

Current liabilities 
Trade and other payables 
Borrowings 
Deferred consideration 

TOTAL EQUITY AND LIABILITIES 

13 
24 
13 
14 
17 

16 
17 
18 

21 
21 
21 

21 

23 
12 
20 

19 
23 
12 

2020 
$ 

2019 
$ 

22,159,836 
1,564,254 
1,651,296 
5,172,221 
581,191 
31,128,798 

444,791 
6,049,067 
6,818,715 
13,312,573 
44,441,371 

9,090,701 
1,932,252 
1,949,832 
3,898,133 
605,234 
17,476,152 

344,011 
5,036,149 
5,280,808 
10,650,968 
28,127,120 

116,212 
12,091,069 
(340,327) 
1,001,150 
650,286 
(874,212) 
(27,758,090) 
346,721 
37,787,624 
23,020,433 

114,440 
9,717,349 
(539,834) 
1,001,150 
416,700 
(907,344) 
(27,758,088) 
584,378 
34,894,649 
17,523,400 

346,124 

100,793 

5,848,261 
3,421,936 
957,170 
10,227,367 

2,321,400 
556,198 
588,684 
3,466,282 

5,663,898 
2,941,610 
2,241,939 
10,847,447 
44,441,371 

4,596,085 
1,163,055 
1,277,505 
7,036,645 
28,127,120 

The financial statements of Water Intelligence plc, company number 03923150,  were approved by the 
Board of Directors and authorised for issue on 7 June 2021. They were signed on its behalf by:    

Patrick De Souza  
Executive Chairman 
The accompanying notes on pages 37 to 72 are an integral part of these financial statements 

Water Intelligence plc 
31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
     
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
  
  
  
 
 Company Statement of Financial Position 

as at 31 December 2020 

ASSETS 
Non-current assets 
Investment in subsidiaries 
 Listed equity investment 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity attributable to holders of the parent 
Share capital 
Share premium 
Shares held in treasury  
Merger reserve 
Share based payment reserve 
Foreign exchange reserve 
Equity investment reserve 
Retained earnings 

Non-current liabilities 
Deferred tax liability 

Current liabilities 
Trade and other payables 

TOTAL EQUITY AND LIABILITIES 

Notes 

2020 
$ 

2019 
$ 

15 
                       24 

7,459,645 
1,564,254 

9,023,899 

7,206,394 
1,932,252 

9,138,646 

17 
18 

21 
21 
21 

7,072,544 
366,737 

7,439,281 
16,463,180 

5,006,074 
195,750 

5,201,824 
14,340,470 

116,212 
12,091,069 
(340,327) 
1,001,150 
650,286 
(1,586,208) 
346,721 
3,963,789 
16,242,692 

114,440 
9,717,349 
(539,834) 
1,001,150 
416,700 
(1,870,039) 
584,378 
4,599,878 
14,024,022 

                       20                 77,943 
          77,943 

146,094 
146,094 

19 

142,545 

170,354 

142,545 
16,463,180 

170,354 
14,340,470 

The loss for the financial year in the financial statements of the parent Company was $636,089 (2019: 
loss $759,209), which related entirely to Plc costs. 

The financial statements of Water Intelligence plc, company number 03923150, were approved by 
the Board of Directors and authorised for issue on 7 June 2021. They were signed on its behalf by:    

Patrick De Souza  
Executive Chairman  

The accompanying notes on pages 37 to 72 are an integral part of these financial statements. 

Water Intelligence plc 
32 

 
 
 
 
 
 
  
 
 
  
 
 
  
  
  
  
 
 
  
 
 
 
  
  
  
 
  
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity 

for the year ended 31 December 2020 

Share 
Capital  
$ 

Share 
Premium 
$ 

Shares 
held in 
Treasury 
$ 

Merger 
Reserve 
$ 

Share based 
payment 
reserve 
$ 

Foreign 
exchange 
reserve 
$ 

Reverse 
Acquisition 
Reserve 
$ 

Equity 
Investment  
Reserve 
$ 

Retained 
(Losses)/ 
Earnings  
$ 

Non-
controlling 
interest 
$ 

Total 
$ 

Total 
Equity 
$ 

- 

- 

- 

- 

- 

As at 1 January 2019 

101,916 

6,887,739 

IFRS 16 Adjustment 

- 

- 

Restated as at 1 January 2019 

101,915 

6,887,739 

Issue of Ordinary Shares 

11,237 

2,714,604 

Options exercised 

515 

115,006 

1,001,150 

239,740 

(743,198) 

(27,758,088) 

- 

- 

- 

- 

1,001,150 

239,740 

(743,198) 

(27,758,088) 

- 

- 

- 

- 

- 

- 

- 

- 

-                  
-    

                   -    

- 
-                    
--    

33,246,277 

12,975,535 

100,499 

13,076,034 

(44,869) 

(44,869) 

(99) 

(44,968) 

33,201,408 

12,930,666 

100,400 

13,031,066 

- 

- 

2,725,841 

115,521 

- 

- 

- 

2,725,841 

115,521 

176,960 

(540,854) 

Share-based payment expense 

Share buyback 

Profit for the year 

Other comprehensive loss 

                 -    

     176,960    

            -    

                   -    

                   -    

                -    

176,960 

772 

- 

(539,834) 

- 

- 

- 

- 

- 

(1,792) 

(540,854) 

-                  
-    
-                  
-    

                   -    

                   -    

                -    

-                    
-    
-                    
-    

                   -    

               -    

              -    

                   -    

                   -    

1,695,033 

1,695,034 

393 

1,695,426 

               -    

(164,146) 

                  -             584,378    

- 

420,232 

- 

420,232 

As at 31 December 2019 

114,440 

9,717,349 

(539,834) 

1,001,150 

416,700 

(907,344) 

(27,758,088) 

584,378 

34,894,649 

17,523,401 

100,793 

17,624,194 

As at 1 January 2020 

114,440 

9,717,349 

(539,834) 

1,001,150 

416,700 

(907,344) 

(27,758,088) 

584,378 

34,894,649 

17,523,401 

100,793 

17,624,194 

Issue of Ordinary Shares 
Options exercised 

Share-based payment expense 

Share buyback 

Sale of treasury share 

Capital Contribution NCI 

Profit for the year 

Other comprehensive income 

1,454 
318 

2,039,399 
24,447 

-                  
-    
- 

-    

- 

- 
-                    
--    

(715,911) 

- 

309,874 

915,418 

- 

- 
-                  
-    
-                  
-    

                   -    

                   -    

- 
-                    
-    
-                    
-    

- 
- 

- 
- 

- 
- 

- 
- 

             -    

233,585 

                -    

                   -    

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 
- 

2,040,853 
24,765 

                -    

233,585 

(715,911) 

1,225,292 

- 

- 

- 

- 
- 

- 

- 

- 

2,040,853 
24,765 

233,585 

(715,911) 

1,225,292 

- 

208,250 

208,250 

                -    

               -    

                -    

                   -    

2,892,974 

2,892,974 

37,081 

2,930,055 

                    - 

               -    

33,132 

                  -    

(237,657) 

- 

(204,525) 

- 

(204,525) 

As at 31 December 2020 

116,212 

12,091,069 

(340,327) 

1,001,150 

650,285 

(874,211) 

(27,758,088) 

346,721 

37,787,623 

23,020,434 

346,124 

23,366,558 

The accompanying notes on pages 37 to 72 are an integral part of these financial statements 

Water Intelligence plc 
33 

- 

- 

- 

- 

- 

- 
- 

- 

- 

- 

- 

- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 

for the year ended 31 December 2020 

Share 
Capital  
$ 

Share 
Premium 
$ 

101,915 

6,887,739 

11,237 

2,714,604 

115,006 

Cost of 
Shares held 
in Treasury 
$ 

Merger 
Reserve 
$ 

Share 
based 
payment 
reserve 
$ 

Foreign 
exchange 
reserve 
$ 

Equity 
Investment 
Reserve 
$ 

Retained 
(Losses)/ 
Earnings  
$ 

Total Equity 
$ 

1,001,150 

239,740 

(2,013,369) 

- 

- 

- 

- 

- 

- 

- 

(539,834)  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

176,960 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

5,360,880 

11,578,055 

- 

- 

2,725,841 

115,521 

(1,793) 

(540,854) 

- 

176,960 

(759,209) 

(759,209) 

143,330 

584,378 

- 

727,708 

114,440 

9,717,349 

(539,834) 

1,001,150 

416,700 

(1,870,039) 

584,378 

4,599,878 

14,024,022 

114,440 

9,717,349 

(539,834) 

1,001,150 

416,700 

(1,870,039) 

584,378 

4,599,878 

14,024,022 

1,454 

2,039,399 

318 

24,447 

- 
- 

- 

(715,911) 

- 

- 

309,874 

915,418 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

233,585 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

2,040,853 

24,765 

233,585 

(715,911) 

1,225,292 

(636,089) 

(636,089) 

283,832 

(237,657) 

- 

46,175 

116,212 

12,091,069 

(340,327) 

1,001,150 

650,285 

(1,586,207) 

346,721 

3,963,790 

16,242,692 

515 

772 

- 

- 

- 

- 

- 

- 

- 

- 

As at 1 January 2019 

Issue of Ordinary Shares 

Options exercised 

Share buyback  

Share-based payment expense 

Profit for the year 

Other comprehensive loss 

As at 31 December 2019 

As at 1 January 2020 

Issue of Ordinary Shares 

Options exercised 

Share-based payment expense 

Share buyback 

Sale of treasury shares 

Profit for the year 

Other comprehensive income 

As at 31 December 201920 

 The following describes the nature and purpose of each reserve within owners’ equity: 

Share capital 

Share premium 

Amount subscribed for share capital at nominal value.   

Amount subscribed for share capital in excess of nominal value.  

Shares held in treasury 

Amounts received for buyback of shares 

Merger reserve 

Non-distributable reserve arising on reverse acquisition. 

Share based payment reserve 

Amounts recognised for the fair value of share options granted in accordance with IFRS 2.  

Foreign exchange reserve 

Foreign exchange differences on re-translation. 

Retained profits/(losses) 

Cumulative net profits/(losses) recognised in the Financial Statements. 

The accompanying notes on pages 37 to 72 are an integral part of these financial statements  

Water Intelligence plc 
34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows 

for the year ended 31 December 2020 

Year ended     

31 December 

Year ended 
31 December 
2019 

2020                  

$ 

$              

Cash flows from operating activities  
Profit before tax 
Adjustments for non-cash/non-operating items: 
Depreciation of plant and equipment 
Amortisation of intangible assets 
Share based payments 
Finance costs 
Finance income 

4,203,374 

2,357,488 

1,568,034 
524,017 
233,584 
445,351 
(88,753) 

1,268,463 
319,041 
176,960 
400,241 
(61,754) 

Operating cash flows before movements in working capital 

6,885,607 

4,460,439 

(Increase) / Decrease in inventories 
Increase in trade and other receivables 
Increase in trade and other payables 

Cash generated by operations 

Income taxes paid 

Net cash generated from operating activities 

Cash flows from investing activities 
Purchase of plant and equipment 
Purchase of intangible assets 
Purchase of listed equity investment 
Acquisition of subsidiaries 
Reacquisition of franchises 
Finance income 

Net cash used in investing activities 

(110,780) 
(988,875) 
273,071 

117,454 
(811,396) 
2,477,094 

6,059,023 

6,243,591 

(982,776) 

(535,693) 

5,076,247 

5,707,898 

(717,519) 
- 
- 
(300,000) 
(9,229,647) 
88,753 

(3,104,796) 
(200,000) 
(1,201,780) 
(741,130) 
(2,480,417) 
61,754 

(10,158,413) 

(7,666,369) 

Cash flows from financing activities 
8,128 
Issue of ordinary share capital  
2,031,084 
Premium on issue of ordinary share capital 
Share buyback 
(715,911) 
Sale of treasury shares                                                                                          1,225,292 
25,083 
Options exercised 
(445,351) 
Finance costs 
6,153,836 
Proceeds from borrowings 
(848,421) 
Repayment of borrowings  
(813,667) 
Repayment of lease liabilities 

11,237 
2,714,604 
(540,853) 
- 
115,521 
(400,241) 
1,854,936 
(808,520) 
(723,812) 

Net cash generated from financing activities 

Net increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of year 
Cash and cash equivalents at end of year 

6,620,073 

2,222,873 

1,537,907 
5,280,808 
6,818,715 

264,402 
5,016,406 
5,280,808 

The accompanying notes on pages 37 to 72 are an integral part of these financial statements 

Water Intelligence plc 
35 

 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
Company Statement of Cash Flows 

for the year ended 31 December 2020 

Cash flows from operating activities  
Loss before tax 
Adjustments for non-cash/non-operating items: 
Share based payment expense 
Operating cash flows before movements in working capital 
Increase in trade and other receivables 
(Decrease)/Increase in trade and other payables 

Cash used by operations 

Income taxes paid 
Net cash used by operating activities 

Cash flows from investing activities 
Purchase of listed equity investment 
Net cash used in investing activities 

Cash flows from financing activities 

Issue of ordinary share capital 
Premium on issue of ordinary share capital 

Share buyback 

Sale of treasury shares 

Options exercised 

Year ended  
31 December 
2020 
$ 

Year ended  
31 December 
2019 
$ 

(636,089) 

(759,209) 

233,585 
(402,504) 
(2,066,470) 
66,286 

(2,402,688) 

- 
(2,402,688) 

176,960 
(582,249) 
(187,842) 
(181,053) 

(951,144) 

- 
(951,144) 

) 

- 
- 

(1,201,780) 
(1,201,780) 

8,128 
2,031,084 

(715,911) 

1,225,292 

25,083 

11,237 
2,714,604 

(540,853) 

- 

115,521 

Net cash generated from financing activities 

2,573,676 

2,300,509 

Increase in cash and cash equivalents 

Cash and cash equivalents at the beginning of period 

Cash and cash equivalents at end of period 

170,988 

195,749 

366,737 

147,585 

48,165  
195,750 

The accompanying notes on pages 37 to 72 are an integral part of these financial statements 

Water Intelligence plc 
36 

 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

1 

General information 

The Group is a leading provider of minimally invasive, leak detection and remediation services for potable 
and non-potable water. The Group’s strategy is to be a “One-stop Shop” of water leak and repair solutions 
(services and products) for residential, commercial and municipal customers. 

The  Company  is  a  public  limited  company  limited  by  shares.  Domiciled  in  the  United  Kingdom  and 
incorporated under registered number 03923150 in England and Wales. The Company’s registered office 
is 27-28 Eastcastle Street, London W1W 8DH. 

The  Company  is  listed  on  AIM  of  the  London  Stock  Exchange.  These  Financial  Statements  were 
authorised for issue by the Board of Directors on 7 June 2021. 

2 

Adoption of a new International Financial Reporting Standards 

A  number  of  new  standards  are  effective for  annual  periods  beginning  after  1 January  2020  and  earlier 
application is permitted; however, the Group has not early adopted the new or amended 
standards in preparing these consolidated financial statements. 

A. Onerous contracts – Cost of Fulfilling a Contract (Amendments to IAS 37) 
The amendments specify which costs an entity includes in determining the cost of fulfilling a 
contract for the purpose of assessing whether the contract is onerous. The amendments apply 
for annual reporting periods beginning on or after 1 January 2022 to contracts existing at the date 
when the amendments are first applied. At the date of initial application, the cumulative effect of  
applying the amendments is recognised as an opening balance adjustment to retaine d earnings 
or other components of equity, as appropriate. The comparatives are not restated.  

B. Interest Rate Benchmark Reform – Phase 2 (Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16) 
The amendments address issues that might affect financial reporting as a result of the reform of 
an interest rate benchmark, including the effects of changes to contractual cash flows or hedging 
relationships arising from the replacement of an interest rate benchmark with an alternative 
benchmark rate. The amendments provide practical relief from certain requirements in IFRS 9, 
IAS 39, IFRS 7, IFRS 4 and IFRS 16 relating to: 
–– changes in the basis for determining contractual cash flows of financial assets, financial 
liabilities and lease liabilities; and 
–– hedge accounting. 

C. Other standards 

The following new and amended standards are not expected to have a significant impact on the 
Group’s consolidated financial statements. 

–– COVID-19-Related Rent Concessions (Amendment to IFRS 16) 
–– Property, Plant and Equipment: Proceeds before Intended Use (Amendments to IAS 16). 
–– Reference to Conceptual Framework (Amendments to IFRS 3). 
–– Classification of Liabilities as Current or Non-current (Amendments to IAS 1). 
–– IFRS 17 Insurance Contracts and amendments to IFRS 17 Insurance Contracts. 

Water Intelligence plc 
37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

3 

Significant accounting policies 

Basis of preparation 
These Financial Statements of the Group and Company are prepared on a going concern basis, under 
the historical cost convention and in accordance with International Financial Reporting Standards (IFRS) 
and IFRIC interpretations issued by the International  Accounting Standards  Board (IASB) and adopted 
by the European Union, in accordance with the Companies Act 2006. The Parent Company’s Financial 
Statements have also been prepared in accordance with IFRS and the Companies Act 2006.  

The  preparation  of  Financial  Statements  in  conformity  with  IFRS  requires  management  to  make 
judgements, estimates and assumptions that affect the application of policies and reported amounts of 
assets and liabilities, income and expenses. 

The  estimates  and  associated  assumptions  are  based  on  historical  experience  and  factors  that  are 
believed  to  be  reasonable  under  the  circumstances,  the  results  of  which  form  the  basis  of  making 
judgements  about  carrying  values  of  assets  and  liabilities  that  are  not  readily  apparent  from  other 
sources. Actual results may differ from these estimates. 

The Financial Statements are presented in US Dollars ($), rounded to the nearest dollar. 

Going concern 
The Group’s business activities, together with factors likely to affect its future development, performance 
and  position  are  set  out  in the Directors’  Report,  Strategic  Report  and the  Chairman’s  Statement.  The 
Directors have prepared a business plan and cash flow forecast for the period to June 2022. The forecast 
contains certain assumptions about the level of future sales and the level of margins achievable.   

These  assumptions  are  the  Directors’  best  estimate  of  the  future  development  of  the  business.  The 
Directors acknowledge that the Group in the near-term is funded on a mixture of cash generation by its 
profitable US-based, ALD business and its existing cash position, as well as available banking facilities. 
Moreover,  because  demand  for  the  Group’s  equity  offerings  has  historically  been  strong,  t he  Directors 
believe  that  the  funding  will  be  available  on  a  case  by  case  basis  for  different  initiatives  such  that  the 
Group will have adequate cash resources to pursue its growth plan. 

In March 2020, the World Health Organization declared the outbreak of a novel coronavirus (COVID-19) 
as  a  pandemic  which  continues to spread  throughout the  United States  and the  world. The  Company  is 
monitoring  the  social  effects  produced  by  COVID-19,  the  related  business  and  travel  restrictions  and 
changes to public policy intended to reduce its spread. The Company assesses on an on-going basis, the 
impact of COVID-19 on its operations, financial positions, cash flows, customer payments, and the industry 
in general and especially its impact on its employees, customers and stakeholders.  Lockdown orders that 
were in effect during parts of March, April and May 2020 impacted operations. Governmental entities, in 
every jurisdiction that the Company operates in, recognize water solutions as part of “essential services” 
that need to be provided even during the application of “shelter-in-place” regulations. Whilst to date there 
has  been  no material  impact  on  operations  and  liquidity  of  the  Company,  at the  time  of  issuance,  these 
circumstances may change in the foreseeable future. 

The Directors are satisfied that the Group has adequate resources to continue in operational existence 
for the  foreseeable future  and  accordingly, continue  to  adopt  the  going  concern  basis  in  preparing  the 
financial statements. 

Basis of consolidation 
The Group financial statements consolidate the accounts of Water Intelligence plc and all of its subsidiary 
undertakings  made  up  to  31  December  2020.  The  Consolidated  Statement  of  Comprehensive  Income 
includes the results of all subsidiary undertakings for the period from the date on which control passes. 
Control is achieved where the Group (or one of its subsidiary undertakings) obtains the power to govern 
the financial and operating policies of an investee entity so as to derive benefits from its activities.  

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. 
The cost of an acquisition is measured as the fair value of the assets given, equity instruments issued 
and  liabilities  incurred  or  assumed  at  the  date  of  exchange.  Identifiable  assets  acquired  and  liabilities 

Water Intelligence plc 
38 

 
 
 
 
 
 Notes to the Financial Statements 

and contingent liabilities assumed in a business combination are measured initially at their fair values at 
the  acquisition  date,  irrespective  of  the  extent  of  any  minority  interest.  The  excess  of  the  cost  of 
acquisition over the fair value of the Group’s share of the identifiable net assets acquired is recorded as 
goodwill. If the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, 
the difference is recognised directly in the income statement. 

The acquisition of ALDHC in 2010 was accounted for as a reverse acquisition. The assets and liabilities 
revalued at their fair value on acquisition therefore related to the Company. Both a merger reserve and 
a  reverse  acquisition  reserve  were  created  to  enable  the  presentation  of  a  consolidated  statement  of 
financial position which combines the equity structure of the legal parent with the reserves of the legal 
subsidiary. 

Inter-company transactions and balances and unrealised gains or losses on transactions between Group 
companies are eliminated in full. 

Parent Company income statement – UK head office only 
The Company has taken advantage of Section 408 of the Companies Act 2006 in not presenting its own 
Statement  of  Comprehensive  Income.  The  Company’s  loss  after  tax  for  the  year  ended  31  December 
2020 is $636,089 (2019: $759,209).  

Inventories 
The inventories, consisting primarily of equipment, parts, and supplies, are recorded at the lower of cost 
(FIFO) or market value. 

Defined contribution pension scheme  
Water  Intelligence  International  provides  a  government  run  pension  scheme  under  UK  legislation. 
Employees have the opportunity to opt in or opt out. It is compulsory for companies to offer this to their 
employees. This was implemented on 1 November 2017. 

Taxation 
Income tax expense represents the sum of the current tax and deferred tax charge for the year. 

Current tax 
The  tax  currently  payable  is  based  on  taxable  profit  for  the  year.  Taxable  profit  differs  from  profit  as 
reported  in the  Statement  of  Comprehensive Income  because  it  excludes  items  of  income  or  expense 
that  are  taxable  or  deductible  in  other  periods  and  it  further  excludes  items  that  are  never  taxable  or 
deductible.  The  Group’s  and  Company's  liability  for  current  tax  is  calculated  using  tax  rates  that  have 
been enacted or substantively enacted by the year end. 

Deferred tax 
Deferred income taxes are provided in full, using the liability method, for all temporary differences arising 
between the tax bases of assets and liabilities and their carrying amounts in the Financial Statements. 
Deferred income taxes are determined using tax rates that have been enacted or substantially enacted 
and are expected to apply when the related deferred income tax asset is realised or the related deferred 
income tax liability is settled. 

The  principal  temporary  differences  arise from  depreciation  or  amortisation  charged  on  assets  and  tax 
losses  carried forward.  Deferred tax  assets relating to  the carry forward  of  unused  tax  losses  and  are 
recognised  to the  extent that  it  is  probable  that  future  taxable  profit  will  be  available  against  w hich the 
unused tax losses can be utilised. The carrying amount of deferred tax assets is reviewed at each balance 
sheet date and reduced to the extent that it is probable that sufficient taxable profits will be available to 
allow all or part of the asset to be recovered. 

Functional and presentational currency 

Foreign currencies 
(i) 
Items  included  in  the  Financial  Statements  are  measured  using  the  currency  of  the  primary  economic 
environment in which each entity operates  

Water Intelligence plc 
39 

 
 
 
  
 
 Notes to the Financial Statements 

Transactions and balances 
Foreign  currency  transactions  are  translated  into  the  functional  currency  using  the  exchange  rates 
prevailing  at  the  dates  of  the  transactions.  Foreign  exchange  gains  and  losses  resulting  from  the 
settlement of such transactions and from the translation at year end exchange rates of monetary assets 
and liabilities denominated in foreign currencies are recognised in the income statement. 

(ii)  Group Companies 
The results and financial position of all the  Group entities that have a functional currency different from 
the presentational currency are translated into the presentational currency as follows: 

(a) 

(b) 

(c) 

assets and liabilities for each statement of financial position presented are translated at closing rate 
at the date of the statement; 

the  income  and  expenses  are  translated  at  average  exchange  rates for  period  where  there  is  no 
significant fluctuation in rates, otherwise a more precise rate at a transaction date is used; and 

all resulting exchange differences are recognised in other comprehensive income. 

LeasesThe Group recognizes a right-of-use asset and a lease liability at the lease commencement date.  The 
right of use lease is initially measured at cost, which comprises the initial amount of the lease liability adjusted 
for any lease payments made at or before commencement date plus any initial direct costs incurred and an 
estimate  of  costs  to  dismantle  and  remove  the  underlying  asset.    The  right-of-use  asset  is  subsequently 
depreciated using the straight-line method from the commencement date to the earlier of the end of the useful 
life of the right-of-use asset or the end of the useful life of the right-of-use asset or the end of the lease term.  
The  lease  liability  is  initially  measured  at  the  present  value  of  the  lease  payments  that  are  not  paid  at  the 
commencement date discounted using the Group incremental borrowing rate. 

Revenue recognition 

IFRS 15 (Revenue from Contracts with Customers) came into effect on 1 January 2018 replacing IAS 18 
Revenue  and  related  interpretations.  Under  IFRS  15,  revenue  is  recognized  when  a  customer  obtains 
control of a good or service and thus has the ability to direct the use and obtain the benefits from the good 
or service.  

Nature of the Business 
Water Intelligence plc operates through two wholly-owned subsidiaries: American Leak Detection (ALD) and 
Water  Intelligence  International  (WII).  Both  subsidiaries  provide  precision  water  leak  detection  and  repair 
services.  The services that are performed for various customers are discrete activities - locating a water leak 
or fixing a leak.  The services are not bundled.  Each service has a price established in a rate book. Depending 
on customer preference, a service technician may stop after locating the leak. The customer would pay a fee 
for  that  service.   Or  following  the  leak  detection  service,  the technician  may  also  provide  repair services for 
separate fee depending on what is contracted for by the customer.  Service jobs are typically short in duration, 
usually 1-2 hours for a leak detection service.  ALD delivers these services through corporate locations and 
franchise  locations  across the  United States  and  in  Canada  and  Australia.  WII  operates  outside the  United 
States and delivers services only through corporate locations.   

Customers and Sources of Revenue 

Residential.  Both ALD and WII provide services to residential customers.  Service technicians, whether 
from  franchise-operated  locations  or  corporate-operated  locations,  provide  services  to  homeowners.  
When the service is delivered, the homeowner is invoiced immediately upon completion of the service. The 
price of the service is a fixed call-out charge for the technician to come to the house and an hourly charge 
based on the time it takes to find the leak. Revenue is recognized upon completion of the service.  

Business-to-Business.  ALD has written national contracts with  nationwide insurance companies.  The 
insurance company, as ALD’s customer, receives claims from homeowners or property management for 
water-related  damage.    The  insurance  company  contracts  directly  with  ALD  headquarters.  ALD 

Water Intelligence plc 
40 

 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

headquarters, as the principal, takes liability risk for performance of the service jobs and for providing to 
insurance companies  certain management  services.    A  national  price  book  is  established  as  part  of  the 
national contract.  After the leak detection service is performed, report from ALD headquarters is delivered 
to  the  insurance  company  and  the  insurance  company  is  also  invoiced  for  the  job.  Service  is  deemed 
complete upon delivery of the report and invoice. Revenue is recognized upon delivery of the report and 
invoice.  

Municipal.    WII  headquarters  or  ALD  headquarters  will  contract  with  a  municipality  to  provide  leak 
detection services.  Such leak detection services largely consist of surveying kilometers of pipe.  During 
such  surveys,  a  designated  distance  is  covered  each  day  with  a  daily  rate  per  technician  per  kilometer 
covered.    A  report  is  prepared  for  the  municipality  weekly.  When  the  report  is  delivered,  the  service  is 
deemed complete with respect to the distance covered.  The municipality will be billed for the week’s work  
when the report is conveyed.  Revenue is recognized upon the delivery of the report.  

Franchise Sales, Equipment and On-going Royalty Payments.  ALD is a franchisor and leak detection 
services  are  delivered  not  only  by  corporate-operated  locations  but  also  by  ALD’s  franchise  System.  
Franchisees are independently owned and operated.  

The  franchise  System  has  the  following  characteristics  for  revenue  recognition.  ALD  sells  franchises  to 
third  parties.    A  franchise  is  an  exclusive  territory  in  which  a  franchisee  is  authorized  to  deliver  ALD 
services, mainly leak detection and repair.  ALD headquarters provides training and advice to support the 
delivery of services by franchisees.  

The franchise sale is documented by means of a ten-year license agreement that is renewable for ten-year 
increments  based  on  certain  conditions  derived from franchisee  performance. The  agreement  has three 
main  components.   First, the  agreement  provides for  the  payment  of  an  upfront fee  in  exchange  for the 
exclusive territory and training.  The upfront fee is non-refundable. ALD revenue is recognized with respect 
to most of the upfront fee at the Closing of the franchise sale. The remaining portion of the upfront fee is 
recognized as revenue over time using a straight-line method to reflect the delivery of franchisor services 
over  the  ten-year  period.  Second,  the  franchise  agreement  provides  that  the  franchisee  may  purchase 
proprietary equipment from ALD and more general equipment from ALD-approved third parties. There is a 
price book. ALD revenue is recognized upon the delivery of equipment to franchisees and an invoice for 
the equipment. Third, in accordance with the franchise license agreement, each franchise pays a royalty 
fee to ALD each month based on a percentage of the franchisee’s gross sales for that month.  Each month, 
a franchise files a royalty report and pays the royalty amount. ALD revenue is recognized upon the receipt 
of the royalty report. 

In  respect  of  the  sale  of  franchise  territories,  the  Group  will  monitor  on  an  ongoing  basis  the  correct 
apportionment  for  each  such  sale  between  recognition  of  upfront  fees  and fees  which  are  deferred  over 
the length of the franchise agreement. This year such sales were not a material part of the Group’s revenue 
or income. 

 Financial instruments 
Financial assets and financial liabilities are recognised in the Group’s statement of financial position when 
the Group becomes a party to the contractual provisions of the instrument.  

Loans and receivables 
Trade  receivables,  loans,  and  other  receivables  held  with  the  objective  to  collect  the  contractual  cash 
flows are classified as subsequently measured at amortised cost. These are initially measured at fair value 
plus transaction costs. At each period end, there is an assessment of the expected credit loss in accordance 
with IFRS 9, with any increase or reduction in the credit loss provision charged or released to other selling 
and administrative expenses in the statement of comprehensive income. IFRS 9 was adopted as at 1 January 
2018 and as permitted the prior year actuals comparatives were not restated. 

Cash and cash equivalents 
Cash and cash equivalents comprise cash in hand, deposits held at call with banks, and other short 
term highly liquid investments with original maturities of three months or less. 

Water Intelligence plc 
41 

 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Impairment of financial assets 

The Group recognises an allowance for expected credit losses (ECLs) f or all debt instruments not held 
at fair value through profit or loss. ECLs are based on the difference between the contractual cash flows 
due in accordance with the contract and all the cash flows that the Group expects to receive, discounted 
at an approximation of the original effective interest rate. The expected cash flows will include cash flows 
from the sale of collateral held or other credit enhancements that are integral to the contractual terms.  

The Group always recognises lifetime expected credit  losses ("ECL") for trade receivables and contract 
assets. The expected credit losses on these financial assets are estimated using a provision matrix based 
on  the  Group’s  historical  credit  loss  experience,  adjusted  for  factors  that  are  specific  to  the  debt ors, 
general economic conditions and an assessment of both the current as well as the forecast conditions at 
the reporting date, including time value of money where appropriate. 

For all other financial instruments, the Group recognises lifetime ECL  when there has been a significant 
increase in credit risk since initial recognition. However, if the credit risk on the financial instrument has 
not  increased  significantly  since  initial  recognition,  the  Group  measures  the  loss  allowance  for  that 
financial instrument at an amount equal to 12‑month ECL. 

Financial liabilities  
Financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs and 
are subsequently measured at amortised cost using the effective interest method. 

Equity instruments 
An equity instrument is any instrument with a residual interest in the assets of the Company after deducting 
all  of  its  liabilities.  Equity  instruments  (ordinary  shares)  are  recorded  at  the  proceeds  received,  net  of 
direct issue costs. 

Derecognition of financial liabilities 
The Group derecognises financial liabilities when, and only when, the Group’s obligations are discharged, 
cancelled or they expire. 

Property, plant and equipment 
All property, plant and equipment is stated at cost less accumulated depreciation. 

Depreciation is computed using the straight-line method over the estimated useful lives of the assets as 
follows: 

Equipment and displays: 
Motor vehicles: 
Leasehold improvements: 

5 to 7 years 
5 years 
7 years or lease term, whichever is shorter 

The  asset’s  residual  values  and  economic  lives  are  reviewed,  and  adjusted  if  appropriate,  at  each 
reporting date. An asset’s carrying amount is written down immediately to its recoverable  amount if the 
asset’s carrying amount is greater than its estimated recoverable amount. Assets that are no longer of 
economic use to the business are retired. 

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount a nd 
are recognised within other (losses) or gains in the income statement. 

Goodwill 
Goodwill represents the excess of the fair value of the consideration over the fair values of the identifiable 
net assets acquired. 

Goodwill arising on acquisitions is not subject to amortisation but is subject to annual impairment testing. 
Any impairment is recognised immediately in the Consolidated Statement of Comprehensive Income and 
not subsequently reversed. 

Water Intelligence plc 
42 

 
 
 
 
 
 
 Notes to the Financial Statements 

Other intangible assets 
Intangible assets are recorded as separately identifiable assets and recognised at historical cost less any 
accumulated  amortisation.  These  assets  are  amortised  over  their  definite  useful  economic  lives  on  the 
straight-line method. 

Amortisation  is  computed  using  the  straight-line  method  over  the  estimated  definite  useful  lives  of  the 
assets as follows: 

Covenants not to compete 
Customer lists 
Trademarks 
Patents 
Product development 

Years 

1-3 
5 
20 
10 
4 

Any amortisation is included within administrative expenses in the statement of comprehensive income. 

Intangible  assets  with  indefinite  useful  lives  are  not amortised,  but  are  tested  for  impairment  annually, 
either  individually  or  at  the  cash-generating  unit  level.  The  assessment  of  indefinite  life  is  reviewed 
annually to determine whether the indefinite life continues to be supportable. If not, the change in useful 
life from indefinite to finite is made on a prospective basis. 

The asset’s residual values and economic lives are reviewed, and adjusted if appropriate, at each balance 
sheet  date.  An  asset’s  carrying  amount  is  written  down  immediately  to  its  recoverable  amount  if  the 
asset’s carrying amount is greater than its estimated recoverable amount. 

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and 
are recognised within other (losses) or gains in the Statement of Comprehensive Income.  

Research and development 
Research  expenditure  is  recognised  as  an  expense  when  incurred.  Costs  incurred  on  development 
projects  (relating  to the  design  and testing  of  new  or  improved  products)  are  recognised  as  intangible 
assets when the following criteria are fulfilled. 

• 

It is technically feasible to complete the intangible asset so that it will be available for use or resal e; 

•  Management intends to complete the intangible asset and use or sell it; 

• 

• 

• 

• 

There is an ability to use or sell the intangible; 

It can be demonstrated how the intangible asset will generate possible future economic benefits;  

Adequate technical, financial and other resource to complete the development and to use or sell the 
intangible asset are available; and 

The expenditure attributable to the intangible asset during its development can be reliably measured.  

Other  development  expenditures  that  do  not  meet  these  criteria  are  recognised  as  an  expense  in  the 
period incurred. Development costs previously recognised as an expense are not recognised as an asset 
in  a  subsequent  period.  Capitalised  development  costs  are  recorded  as  intangible  assets  and  are 
amortised from the point at which they are ready for use on a straight-line basis over the asset’s estimated 
useful life. 

Segment reporting 
A business segment is a group of assets and operations engaged in providing products or services that is 
subject to risks and returns that are different from those of other business segments.  

Impairment reviews 
Assets  that  are  subject  to  amortisation  and  depreciation  are  reviewed  for  impairment  when  events  or 
changes in circumstances indicate that the carrying amount may not be fully recoverable. Assets that are 
not subject to amortisation and depreciation are reviewed on an annual basis at each year end and, if there 
is  any  indication  that  an  asset  may  be  impaired,  its  recoverable  amount  is  estimated.  The  recoverable 
amount is the higher of its net selling price and its value in use. Any impairment loss arising from the review 
Water Intelligence plc 
43 

 
 
 
 Notes to the Financial Statements 

is charged to the Statement of Comprehensive Income whenever the carrying amount of the asset exceeds 
its recoverable amount. 

Share based payments 
The Group has made share-based payments to certain Directors and employees and to certain advisers by 
way of issue of share options. The fair value of these payments is calculated either using the Black Scholes 
option pricing model or by reference to the fair value of any fees or remuneration settled by way of granting of 
options. The expense is recognised on a straight-line basis over the period from the date of award to the date 
of vesting, based on the best estimate of the number of shares that will eventually vest. 

Critical accounting estimates and judgements 
The  preparation  of  Financial  Statements  in  conformity  with  International  Financial  Reporting  Standards 
requires the use of judgements together with accounting estimates and assumptions that affect the reported 
amounts  of  assets  and  liabilities  and  the  reported  amounts  of  income  and  expenses  during  the  reporting 
period. Although these judgements and estimates are based on management’s best knowledge of current 
events and actions, the resulting accounting treatment estimates will, by definition, seldom equal the related 
actual results.  

The key judgements in respect of the preparation of the financial statements are in respect of the accounting 
for  acquisitions,  determination  of  separately  identifiable  assets  on  acquisition,  the  determination  of  cash 
generating units, the evaluation of segmental information, the evaluation of whether there is any indication 
of  any  impairment  in  investments,  intangibles,  goodwill  or  receivables  and  whether  deferred  tax  assets 
should be recognized for tax losses. 

The estimates and assumptions that have a risk of causing material adjustment to the carrying amounts of 
assets and liabilities within the next financial year are the fair value of assets arising on acquisition (see note 
12), carrying value of the goodwill, the carrying value of the other intangibles (see note 13) and the carrying 
value of the investments. Please see relevant notes for these areas. 

4 

Segmental Information 

In the opinion of the Directors, the operations of the Group currently comprise five operating segments, being 
(i) Franchise royalty income, (ii) Franchise-related activities (including product and equipment sales, business-
to-business sales and sales of franchises), (iii) US corporate operated locations, (iv) International corporate 
operated locations and (v) head office costs.  Information reported to the Group’s Chief Operating Decision 
Maker  (being  the  Executive  Chairman),  for  the  purpose  of  resource  allocation  and  assessment  of  division 
performance is now separated into the four income generating segments (items (i) to (iv)), and items that do 
not fall into these segments have been categorized as unallocated head office costs (v). 

The  Group  mainly  operates  in  the  US,  with  operations  in  the  UK  and  certain  other  countries  especially 
Canada  and  Australia.  No  single  customer  accounts  for  more  than  10%  of  the  Group's  total  external 
revenue. 

The following is an analysis of the Group’s revenues and  profits from operations and assets by business 
segment. 

Revenue 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 

Total 

Year ended 
31 December 
2020 

Year ended 
31 December 
2019 

$ 

$ 

6,691,433 
9,513,209 
17,434,216 
4,295,037 

37,933,895 

6,499,045 
8,049,570 
14,446,286 
3,369,034 

32,363,935 

Water Intelligence plc 
44 

 
 
 
 
 
 
 
 
 
  
 Notes to the Financial Statements 

Profit/(Loss) before tax 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 
Unallocated head office costs  
Non-core costs 
Total 

Assets 

Franchise royalty income 
Franchise related activities 
US corporate operated locations 
International corporate operated locations 
Total 

Amortization 

US corporate operated locations 
International corporate operated locations 
Total 

Depreciation 

                                                                                               Note 

Franchise royalty income 
Franchise related activities 
US corporate operated locations                                                 2 
International corporate operated locations 
Total 

Water Intelligence plc 
45 

Year ended 
31 December 

Year ended 
31 December 

2020 

$ 

1,771,302 
682,958 
3,795,753 
311,783 
(2,257,323) 
(101,099) 
4,203,374 

2019 

$ 

1,603,149 
601,281 
2,025,095 
226,215 
(1,605,252) 
(493,000) 
2,357,488 

Year ended 
31 December 
2020 

Year ended 
31 December 
2019 

$ 

$ 

10,571,497 
2,006,569 
24,932,417 
6,930,887 
44,441,371 

9,412,402 
1,862,887 
11,772,004 
5,079,827 
28,127,120 

Year ended 
31 December 

Year ended 
31 December 

2020 

$ 

496,315 
27,702 
542,017 

2019 

$ 

291,692 
27,350 
319,042 

Year ended 
31 December 
2020 
$ 

Year ended 
31 December 
2019 
$ 

- 
- 
1,288,989 
279,045 
1,568,034 

- 
- 
1,092,312 
176,151 
1,268,463 

 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Finance Expense 

US corporate operated locations 
International corporate activities 
Unallocated head office costs 
Total 

Year ended 
31 December 
20120 
$ 

Year ended 
31 December 
2019 
$ 

78,031 
8,769 
358,553 
445,353 

81,608 
995 
317,638 
400,241 

For the purpose of monitoring segmental performance, liabilities are not reported to the Group’s Chief 
Operating Decision Maker. 

Geographic Information 

As noted herein, the Group has two wholly-owned subsidiaries – ALD and WII.  ALD has US 
franchise-operated and corporate-operated locations and international franchises in Australia and 
Canada. Meanwhile, WII has corporate-operated activities outside the US.  We may also regroup the 
same information into US and Outside the US to capture the Group’s effort to be multinational 
company.  As indicated herein, the Group has had strong balanced growth in the US and abroad and 
across ALD and WII.  For 2020, outside the US sales have grown 26% to $4.4 million (2019: $3.5 
million). Sales in the US have grown 16% to $33.5 million (2019: $28.9 million). The percentage of 
International sales to total sales has remained constant at 11% (2019: 11%). 

Total Revenue 

Year ended 31 December 2020 

Year ended 31 December 2019 

US 
$ 

International 
$ 

Total 
$ 

US 
$ 

International 
$ 

Total 
$ 

6,572,162 

119,271 

6,691,433 

6,355,811 

143,234 

6,499,045 

9,513,209 

- 

9,513,209 

8,049,570 

- 

8,049,570 

17,434,216 

-  17,434,216  14,446,285 

-  14,446,285 

- 

4,295,037 

4,295,038 

- 

3,369,034 

3,369,034 

33,519,587 

4,414,308  37,933,895  28,851,666 

3,512,268  32,363,934 

Franchise royalty 
income 
Franchise related 
activities 
US Corporate 
owned Stores 
International 
corporate activities 
Total 

Water Intelligence plc 
46 

 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

5 

Expenses by nature 

The Group’s operating profit has been arrived at after charging: 

Raw materials and consumables used 
Employee costs 

Operating lease rentals 

Depreciation charge 

Amortization charge 
Marketing costs 

R & D 

Foreign exchange (gain)/loss 

Auditors remuneration 
Fees payable to the Company’s auditor for audit of 
Parent Company and Consolidated Financial 
Statements 
Fees payables to the Company’s auditor for other 
services (assurance related services) 

Year ended 
31 December 
2020 
$ 
752,670 
14,424,268 

Year ended 
31 December 
2019 
$ 
820,885 
12,965,317 

- 

70,038 

1,568,034 

1,268,463 

Note 

6 

 2 

524,017 
290,049 

(3,034) 

(77,027) 

319,042 
224,297 

10,152 

(34,805) 

Year ended 
31 December 
2020 
$ 

Year ended 
31 December 
2019 
$ 

52,000 

51,000  

- 

- 

The Group auditors are not the auditors of the US subsidiary companies. The fees paid to the auditor of 
the US subsidiary companies were $142,336 (2019: $121,009) for the audit of these companies and 
$28,204 (2019: $24,260) for other services.   

6 

Employees and Directors 

The Employees and Directors of the Company contribute to the execution and management of the 
business. 

Short-Term employee benefits 
Directors fees, salaries and benefits 
Employee wages and salaries 
Social Security Costs 
Long-Term employee benefits 
Share based payments 

Year ended 
31 December 
2020 

Year ended 
31 December 
2019 

774,465 
12,672,270 
763,948 

659,596 
11,392,014 
736,748 

233,584 

176,960 

14,444,268 

12,965,318 

Water Intelligence plc 
47 

 
 
 
 
 
 
 
 
  
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
    
   
  
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Information regarding Directors’ emoluments are as follows: 

Short-Term employee benefits 
Directors’ fees, salaries and benefits 
Social Security Costs 

  Year ended 
 31 December 
2020 
$ 

Year ended  
31 December  
2019  
$ 

774,465 
20,331 
794,796 

659,596 
20,034 
679,630 

The highest paid Director (Executive) received emoluments of $606,515 (2019: $537,380). 

The average number of employees (including Directors) in the Group during the year was: 

Directors (executive and non-executive) 
Management 
Field Services 
Franchise Support 
Administration 

7 

Share options 

Year ended 
31 December 
2020 
$ 

Year ended 
31 December 
2019 
$ 

5 
26 
150 
20 
46 

247 

5 
23 
132 
22 
34 

216 

The  Company  grants  share  options  at  its  discretion  to  Directors,  management  and  advisors.  These  are 
accounted for as equity settled options. Should the options remain unexercised after a period of ten years 
from  the  date  of  grant  the  options  will  expire  unless  an  extension  is  agreed  to  by  the  Board.  Options  are 
exercisable at a price equal to the Company’s quoted market price on the date of grant or an exercise price 
to be determined by the Board. 

Details for the share options and warrants granted, exercised, lapsed and outstanding at the year-end are as 
follows: 

Outstanding at beginning of year 
Granted during the year 
Forfeited/lapsed during the year 
Exercised during the year 
Outstanding at end of the year 

Exercisable at end of the year 

Number of 
share 
options 
2020 
1,450,000 
525,000 
- 
(67,500) 
1,907,500 

697,500 

Weighted 
Number  
average 
of share  
exercise 
options 
price ($) 
2020 
2019 
3.01  1,535,000 
5.63 
525,000 
(160,000) 
- 
1.23 
(450,000) 
3.92  1,450,000 

1.15 

765,000 

Weighted 
average 
exercise 
price ($) 
2019 
1.43 
6.08 
1.40 
1.21 
3.01 

1.52 

Water Intelligence plc 
48 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

Fair value of share options 
During the year, the Group granted 525,000 Share Options to certain Employees, with exercise prices 
ranging from of £4.28 to £4.80 ($5.60 to $6.20). 

The fair value of options granted during the prior year has been calculated using the Black Scholes model 
which has given rise to fair values per share ranging from 41.86p to 66.62p. This is based on risk-free rates 
of 0.72% and volatility of 34%.  

The Black Scholes calculations for the options granted during the year resulted in a charge of $233,584 (2019: 
$176,960) which has been expensed in the year. 

The weighted average remaining contractual life of the share options as at 31 December 2020 was 7.12 
years (2019: 6.95 years). 

Options arrangements that exist over the Company’s shares at year end and at the time of the report are 
detailed below: 

Grant 
ALDHC Plan  
2013 Directors  
2015 Options  
2016 Directors  
2016 Employee  
2016 Employee  
2018 Acquisition 
2018 Acquisition  
2019 Employee (1) 
2019 Acquisition (2) 
2020 Employee (3) 
2020 Acquisition (4) 
2021 Acquisition (5) 
2021 Directors (6) 
Total 

At report 
date 
122,500 
100,000 
177,500 
100,000 
45,000 
132,500 
135,000 
25,000 
475,000 
50,000 
500,000 
25,000 
45,500 
300,000 
2,233,000 

2020 
142,500 
100,000 
177,500 
100,000 
45,000 
132,500 
135,000 
25,000 
475,000 
50,000 
500,000 
25,000 

Exercise period 
To 

2019 

From 

Exercis
e price 

Date of 
Grant 
01/12/2023 
$1.14  01/12/2013 
142,500  01/12/2013 
01/08/2023 
$1.30  01/08/2013 
100,000  01/08/2013 
08/06/2025 
$0.67  08/06/2015 
177,500  08/06/2015 
13/06/2026 
$1.26  13/06/2016 
100,000  13/06/2016 
19/12/2026 
$1.24  19/12/2019 
95,000  19/12/2016 
$1.56  19/12/2019 
19/12/2026 
150,000  19/12/2016 
$3.15  06/03/2021     06/03/2028 
135,000  06/03/2018 
$4.52  08/10/2021     08/10/2028 
25,000  08/10/2018 
04/04/2029 
$6.24  04/04/2023 
475,000  04/04/2019 
04/04/2029 
$4.59  04/04/2023 
50,000  04/04/2019 
31/07/2030 
$5.60  31/07/2023 
  31/07/2020 
30/09/2030 
$6.20  30/09/2024 
  30/09/2020 
01/01/2031 
  01/01/2021 
$6.24  01/01/2025 
15/03/2031 
  15/03/2021  $10.40  15/03/2024 

1,907,500 

1,450,000 

All share options are equity settled on exercise. The amounts at the Report Date reflect all share options 
that have been either exercised or forfeited. 

(1)  On  4  April  2019,  certain  employees  were  granted  options  to  purchase  475,000  New  Ordinary  Shares  at  a  price  of  $6. 24.  
These options have a four-year vesting requirement. 

(2)  On 4 April 2019, certain vendors, retained as employees, were granted options to purchase 50,000 New Ordinary Shares at 
a  price  of  $4.59  pursuant  to  the  acquisition  of  franchises  acquired  in  2019.    These  options  have  a  four -year  vesting 
requirement. 

(3)  On  31  July  2020,  certain  employees  were  granted  options  to  purchase  500,000  New  Ordinary  Shares  at  a  price  of  $5.60.  

These options have a four-year vesting requirement. 

(4)  On  30  September  2020,  certain  vendors,  retained  as  employees,  were  granted  options  to  purchase  25,000  New  Ordinary 
Shares at a price of $6.20 pursuant to the acquisition of franchises acquired in 20 20.  These options have a four-year vesting 
requirement. 

(5)  On 01 January 2021, certain vendors, retained as employees, were granted options to purchase 45,500 New Ordinary Shares 
at  a  price  of  $6.24  pursuant  to  the  acquisition  of  franchises  acquired  in  20 20.    These  options  have  a  four-year  vesting 
requirement. 

(6)  On 15 March 2021, Dan Ewell, a newly appointed Director, received an option to purchase 200,000 New Ordinary Shares. All 
other members of the Board received an option to purchase 25,000 New Ordinary Shares. These options have an exercise 
price  of  $10.40  per  share,  being  a  18%  premium  to  the  prevailing  share  price.  These  Options  have  a  four-year  vesting 
requirement. 

Water Intelligence plc 
49 

 
 
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 Notes to the Financial Statements 

Patrick DeSouza received (i) 600,000 Partly Paid Shares at an exercise price of $1.07 during 2016 , (ii) 750,000 Partly Paid Shares 
at an exercise price of $2.71 in March 2018, (iii) 850,000 Partly Paid Shares at an exercise price of $4.82, in May 2019 and (iv) 
300,000 Partly Paid Shares at an exercise price of $6.13 in October 2020  in connection with capital raising and bank financings. 
He has paid up 300,000 Partly Paid Shares of the shares issued in 2016. These Partly Paid Shares carry voting rights but will not 
be admitted to trading or carry any economic rights until fully paid.  

8 

Finance income 

Interest income 

9 

Finance expense  

Interest expense 

10 

Taxation 

Group 

Current tax: 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
88,753 

$ 
61,754 

Year ended  
31 December  
2020  
$ 
445,351 

Year ended  
31 December  
2019 
$ 
400,241 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 

$ 

Current tax on profits in the year 

836,682 

535,692 

Prior year over provision 

Total current tax 

Deferred tax current year 

Deferred tax prior year 

Deferred tax (credit)/expense (note 20) 

Income tax expense 

- 

836,681 

436,637 

-                        

535,692 

126,369  

- 

                 - 

436,637 

1,273,319 

126,369 

662,061 

Water Intelligence plc 
50 

 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

The  tax  on  the  Group's  loss  before  tax  differs  from  the  theoretical  amount  that  would  arise  using  the 
weighted average tax rate applicable to profits of the consolidated entities as follows: 

Profit before tax on ordinary activities 
Tax calculated at domestic rate applicable profits in 
respective countries 
(2020: 31.7% versus 2019: 31.6%) 
Tax effects of: 
Non-deductible expenses 
GILTI Inclusion 
Other tax adjustments, reliefs and transfers 
State taxes net of federal benefit 
Adjustment in respect of prior year 

Changes in rates 

4,203,374 

2,357,488 

882,709 

446,277 

65,445 
15,202 
95,620 
190,419 
17,262 
6,662 

11,528 
22,548 
38,314 
110,772 
30,586 
2,036 

662,061 

Taxation expense recognized in income statement 

1,273,319 

The  Group  is  subject  to  income  taxes  in  multiple  jurisdictions.  Significant  judgment  is  required  in 
determining the worldwide provision for income taxes.  There are many transactions and calculations for 
which the ultimate tax determination is uncertain. The Group recognises liabilities for anticipated tax audit 
issues based on estimates of whether additional taxes will be due.  

As also set forth, in Note 20, at the balance sheet date, the Group’s UK trading operations had unused tax 
losses of £5,898,312 (2019: £4,276,906) available for offset against future profits. £1,002,713 (2019: 
£727,074) represents unrecognized deferred tax assets thereon at 19%. The deferred tax asset has not been 
recognized due to uncertainty over timing of utilization.  

The effective rate for tax for 2020 is 31.7% (2019: 31.6%). It is anticipated that the Group will use this 
effective tax rate of 31.7% going forward. 

11 

Earnings per share 

The profit per share has been calculated using the profit for the year and the weighted average number 
of ordinary shares outstanding during the year, as follows: 

Basic 

Profit for the year attributable to equity holders of the Parent ($) 
Weighted average number of ordinary shares 
Diluted weighted average number of ordinary shares 

Profit per share (cents) 
Diluted profit per share (cents) 

Year ended  
31 December 
2020  
$ 
2,892,974 
14,832,294 
15,427,122 
19.5 
18.8 

Year ended 31 
December 
2019 
$ 
1,695,033 
14,426,694 
15,244,422 
11 
11.7 
11.1 

12 

Acquisitions 

These can be summarised as follows: 

On  12  May  2020,  the  Company  announced  the  reacquisition  of  Minneapolis,  Minnesota  franchise. 
Operationally,  the  reacquisition  enables  the  creation  of  regional  corporate  hub  in  the  Upper  Midwest  of  the 
United  States  connecting  various  franchise  locations.  Financially,  for  full-year  2019,  Minneapolis  generated 

Water Intelligence plc 
51 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 Notes to the Financial Statements 

approximately $985,000 of sales and $315,000 of pre-tax profits.  The purchase price was $1.3 million spread 
evenly over four years. 

On  2  June  2020,  the  Company  announced  the  reacquisition  of  its  San  Jose,  California  franchise.  The 
reacquisition of San Jose is strategic in that it enables the Group to create a regional corporate base in Silicon 
Valley to not only execute its growth plan but also to source and test new technologies. Financially, for full-year 
2019, San Jose franchise operations generated approximately $0.7 million of sales and $0.2 million of pre-tax 
profits.  The purchase price was approximately $1.05 million to be paid over three years.  

On 16 July 2020, the Company announced the reacquisition of its Maryland franchise. Maryland is a significant 
reacquisition. The franchise territory covers the entire state of Maryland which includes cities such as Baltimore, 
Bethesda, and Annapolis. The Group plans to create a regional hub and link corporate operations in South New 
Jersey and Washington D.C. and franchise operations in Philadelphia and Northern New Jersey.   Financially, 
for full-year 2019, Maryland generated approximately $1.07 million of sales and approximately $0.4 million of 
pre-tax profits.  The purchase price for the reacquisition was $1.35 million.  

On 4 August 2020, the Company announced the reacquisition of its franchise operation in Melbourne, Australia.  
Melbourne is a significant reacquisition because it complements the Group’s other corporate base in Sydney. 
Between Melbourne and Sydney, the Group can better support growth of its existing franchise locations in the 
eastern half of Australia. The Group intends to expand operations further west to Adelaide and Perth, both of 
which remain untapped.  Financially, for the trailing twelve months, which includes six months of Covid-impacted 
results, the Melbourne operation generated AUD$1.29 million in sales and AUD$0.25 million in pre-tax profits.  
The purchase price for the reacquisition was AUD$1.77 million.   

On  30  September  20,  the  Company  announced  the  reacquisition  of  its  franchise  operation  in  Brisbane, 
Australia.  The Group now will have corporate operations in the three most populous cities in Australia. Such 
critical mass will enable the Group to better support the growth of current and new ALD franchises and corporate 
operations  throughout  the  eastern  half  of  Australia.   Brisbane  operations  generated  approximately  AUD$0.5 
million in revenue and AUD$0.1 million in pre-tax profits for the trailing twelve months which includes a period 
of slowdown due to Covid. The purchase price was AUD$550,000. 

On  14  December  2020,  the  Company  announced  the reacquisition  of  its  Baton  Rouge,  Louisiana  franchise. 
The franchise operation encompasses the cities of Baton Rouge and New Orleans. Strategically, the Louisiana 
reacquisition will enable ALD to form a regional operational center in the southern part of the United States from 
which to support the growth of franchise and corporate locations. Financially, for full-year 2019 the Louisiana 
franchise generated approximately $1.1 million in sales and $0.3 million in pre-tax profits. The purchase price 
for the reacquisition was $1.77 million to be paid over four years.  

On  22  December  2020,  the  Company  announced  the  reacquisition  of  its  Melbourne,  Florida  franchise.  The 
Melbourne reacquisition will enable ALD to link its current and fast-growing corporate operations of Orlando, to 
the  north,  and  Miami,  to  the  south,  along  the  eastern part  of  Florida.  The  purchase  price  was  $1.55  million 
based on 2020 pro forma full-year results of approximately $1.2 million in sales and $0.3 million in profits.  The 
purchase price is to be paid over three years.  

On  31  December  2020,  the  Company  reacquired  its Seattle, Washington  franchise.  The  reacquisition  is  the 
largest franchise reacquisition to date and strategic in tying together different growing business segments and 
creating  efficiencies.    In  terms  of  business  segments,  Seattle  will  work  together  with  Water  Intelligence 
International (“WII”) to set up a US base of operations for WII’s municipal solutions.  In terms of efficiencies, the 
Seattle location enables the Group to link its corporate operations in Portland to the south and to open up a 
new  Canadian  location  in  Vancouver  to  the  north.  For  2020,  Seattle  reached  approximately  $2.7  million  in 
revenue and $0.8 million in profits before tax adjusted. The purchase price was $5.5 million of which $500,000 
is contingent on performance targets through year-end 2022. 

Water Intelligence plc 
52 

 
 
   
 
 
 
 
 
 
  
 
 Notes to the Financial Statements 

Sub. Aqu. 

Denver  Minneapolis  San Jose  Maryland 

Seattle 

Melbourne 
Florida 

Baton 
Rouge 

Melbourne 
Australia 

Brisbane 
Australia 

Adjust-
ments 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

32,430 

- 

- 

73,720 

40,922 

- 

69,397 

- 

- 

50,410 

75,000 

60,000 

32,430 

114,642 

69,397 

185,410 

182,950 

187,906 

60,000 

430,856 

52,750 

108,750 

60,000 

221,500 

40,500 

115,800 

30,000 

186,300 

48,644 

80,086 

7,164 

69,364 

92,875 

7,036 

135,894 

169,276 

Totals 

$ 

620,164 

701,340 

224,200 

1,545,704 

$ 

- 

- 

- 

- 

300,000 

327,670 

380,000 

1,350,000 

4,000,000 

800,000 

700,000 

1,270,177 

351,800 

50,000 

9,529,647 

- 

983,012 

667,000 

- 

1,500,000 

750,000 

1,150,000 

- 

35,180 

- 

5,085,192 

300,000 

1,310,682 

1,047,000 

1,350,000 

5,500,000 

1,550,000 

1,850,000 

1,270,177 

386,980 

50,000 

14,614,839 

267,570 

1,196,040 

977,603 

1,164,590 

5,069,144 

1,328,500 

1,663,700 

1,134,283 

217,704 

50,000 

13,069,135 

Fair value of assets and 
liabilities acquired 

Equipment 
Vehicles 
Other 

Net assets acquired 

Consideration 

Cash 

Note payable  
Total consideration 

Intangible assets arising on 
acquisition (see note 13) 

The  intangible  assets  arising  on the  above  acquisitions  of  $13,069,135  is  included  in  additions to  goodwill  and  indefinite  li fe  intangible  assets for  owned  & operated 
stores (see note 13).   

Following acquisitions all Franchises are classed as one cash generating unit therefore cannot separately disclose revenue and profit for each individual franchise . 

Water Intelligence plc 
53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

The amount of deferred consideration for 2020 acquisitions as well as the remaining deferred 
consideration for acquisitions made in 2015, 2016, 2017, 2018 and 2019 (after discounting anticipated 
cash flows to evaluate the fair value), can be summarized as follows:  

Current 

T&M Tech LLC (South Michigan franchise) 
Cincinnati 
Kentucky 
South Florida 
Orlando 
Tucson 
Minneapolis 
San Jose 
Seattle 
Baton Rouge 
Brisbane, Australia 

 Total current deferred consideration 

Non-Current 

South Florida 
Tucson 
Minneapolis 
San Jose 
Seattle 
Melbourne, Florida 
Baton Rouge 

Year ended  
31 December  
2019  
$ 
75,473 
56,604 
557,816 
23,480 
471,698 
92,434 

1,277,505 

Year ended  
31 December  
2019  
$ 
168,834 
387,364 

Year 
acquired 
2015 
2016 
2018 
2018 
2019 
2019 
2020 
2020 
2020 
2020 
2020 

  Year ended 
 31 December 
2020 
$ 

24,928 

105,884 
327,670 
295,137 
750,000 
700,000 
38,320 
2,241,939 

  Year ended 
 31 December 
2020 
$ 
143,905 
271,667 
668,449 
353,040 
750,000 
462,375 
772,500 

Year 
  acquired 
2018 
2019 
2020 
2020 
2020 
2020 
2020 

 Total non-current deferred consideration 

3,421,936 

556,198 

Water Intelligence plc 
54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

13 

Intangible assets 

The calculation of amortization of intangible assets requires the use of estimates and judgement, related 
to the expected useful lives of the assets. 

An impairment review is undertaken annually or whenever changes in circumstances or events indicate 
that the carrying amount may not be recovered.  

Goodwill and other indefinite life intangible assets  

 Group 

Cost 
At 1 January 2019 
Additions  

At 31 December 2019 

Additions (see note 12) 

At 31 December 2020 

Impairment 

At 1 January 2019 

Impairment in year 

Goodwill 
Acquisitions 
$ 

Goodwill relating 
to Owned & 
Operated stores 
$ 

Goodwill on 
franchisor 
activities 
$ 

2,545,134 
494,117 

3,039,251 

267,570 

3,306,821 

4,654,351 
2,341,617 

6,995,968 

12,801,565 

19,797,533 

636,711 
- 

636,711 

- 

636,711 

Totals 
$ 

7,836,196 
2,835,734 

10,671,930 

13,069,135 

23,741,065 

1,506,229 

75,000 

                    - 

1,581,229 

       -   

                    -                         -    

-    

At 31 December 2019 

1,506,229 

75,000 

                    - 

1,581,229 

Impairment in year 

- 

- 

At 31 December 2020 

1,506,229 

75,000 

Carrying amount 

- 

- 

- 

1,581,229 

At 31 December 2019 

1,533,022 

6,920,968 

636,711 

9,090,701 

At 31 December 2020 

1,800,592 

19,722,533 

636,711 

22,159,836 

The  increase  in  carrying  value  of  Goodwill  Acquisitions  at  31  December  2020  relate  to  goodwill  additions 
arising on the acquisition outlined in Note 12 above during 2020. 

Goodwill  and  indefinite  life  intangible  assets  on  owned  &  operated  stores  comprises  legacy  owned  stores 
together with additions arising from reacquisitions of franchise operations from 2015 through 2020.  Details on 
additions in 2020 can be found in note 12 above.   

Goodwill on Franchisor Activities relates to the royalty income franchise business. 

Where  appropriate  consideration  of  separately  identifiable  intangible  assets  has  been  considered  in  the 
evaluation of the fair value of assets acquired and the determination of the fair value of goodwill arising. For 
the acquisitions in 2015 - 2020 relating to the reacquisition of franchises, it is considered that the value being 
attributed to the purchase consideration relates to the synergies with surrounding franchises, obtaining wider 
geographical  coverage  directly  within  the  Group,  the  focus  to  seize  potential  opportunity  within  a  wider 
business strategy for revenue and earnings growth and the ability to expand new service offerings. Where 
appropriate, consideration of separate intangibles, such as covenants not to compete, are evaluated.  

Water Intelligence plc 
55 

 
 
 
 
 
 
 
 
  
  
    
    
 
  
    
    
   
 
 
 Notes to the Financial Statements 

There  is  no  separately  identified  intangible  considered  to  arise  from  the  customer  list  of  a  franchise 
reacquired  given  the  terms  of  the  franchise  agreement  and  on  that  these  customers  continue  to  be 
customers of the Group’s products and services before and after the reacquisition. 

An impairment review is undertaken annually or whenever changes  in circumstances or events indicate 
that  the  carrying  amount  may  not  be  recovered.  For  the  purpose  of  impairment  testing,  goodwill   or 
indefinite  life  intangible  assets  are  allocated  to  appropriate  cash  generating  units  which  can  be 
summarised as follows: 

Goodwill on Acquisitions are separately categorized as cash generating units. 

Goodwill  or  indefinite  life  intangible  assets  on  owned  &  operated  stores  are  categorized  as  cash 
generating units that are expected to benefit from the synergies of the combination.  

Goodwill on Franchisor Activities is considered as one cash generating unit by reference to revenues and 
activities  derived from the franchise royalty  income and  franchise related  activities  segments (see  note 
4). 

The cash  generating  units  to  which  goodwill  or  indefinite  life  intangible  assets  have  been  allocated  are 
tested  for  impairment  annually.  If  the  recoverable  amount  of  the  cash  generating  unit  is  less  than  its 
carrying  amount,  the  impairment  loss  is  allocated  first  to  reduce  the  carrying  amount  of  any  goodwill 
allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount 
of  each  asset  in the  unit.  An  impairment  loss  recognised  for  goodwill  is  not recovered  in  a subsequent 
period. 

The  key  assumptions/inputs  used  for  the  impairment  assessment  based  on  the  forecast  cash  flow  and 
revenues for 2020 were as follows: 

Discount rate 
Short term revenue growth 
Long term revenue growth 
Tax rate 
Discount rate sensitivity step 
Perpetual growth rate sensitivity step 

% 

15 
5 
3.5 
25 
2 
1 

This has resulted in no material impairment charge being required in 2020 (2019: $nil). 

Based upon the sensitivity analysis had the estimated discount rate used been 2% higher and the perpetual 
revenue growth rate used been 1% lower in these calculations the Group would still not have incurred any 
material impairment for any of the categories of goodwill or indefinite life intangible assets. 

Water Intelligence plc 
56 

 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements 

13 

Intangible assets continued 

Other Intangible assets table 

Cost 
At 1 January 2019 
Additions 
At 31 December 2019 
Additions  
Disposals 
At 31 December 2020 

Accumulated amortisation 
 At 1 January 2019 
Amortisation expense 
Exchange differences 
At 31 December 2019 

Amortisation expense  
Disposals 
Exchange differences 
At 31 December 2020 

Carrying amount 
At 31 December 2019 

At 31 December 2020 

Product 
development 
$ 

Covenants  
not to compete 
$ 

Customer 
Lists 

Trademarks 

Patents 

$ 

$ 

Website 
$ 

$ 

Enterprise 
Solution 
Development 
$ 

Total 

$  

164,880 
             -    
164,880 
- 
- 
164,880 

164,880 
             -    

- 
164,880 

- 

- 
164,880 

290,000 

   200,000              

490,000 
224,200 
(290,000) 
424,200 

290,000 
          -  
- 
290,000 

193,124 
(290,000) 
(151) 
192,973 

350,357 
           -    
350,357 
- 
(217,500) 
132,857 

297,213 
27,350 
(779) 
323,784 

27,702 
(217,500) 
(1,130) 
132,857 

             -    

200,000              

26,573 

- 

231,227 

- 

5,293,817 
             -    
5,293,817 
- 
(62,050) 
5,231,767 

23,692 
             -    
23,692 
- 
- 
23,692 

90,000 

90,000 
- 
(90,000) 
- 

457,471 
(355,471) 
102,000 
- 

102,000 

6,670,217 
(155,471)                 
6,514,746  
224,200 
(659,550) 
6,079,397 

3,418,367 
261,691 
- 
3,680,058 

261,691 
(62,050) 
- 
3,879,699 

1,613,759 

1,352,068 

23,692 

52,500 

-                 30,000                 
- 
23,692 

- 
82,500 

- 
- 
- 
- 

- 
- 
- 
23,692 

7,500 
(90,000) 
- 
- 

34,000 
- 
- 
34,000 

4,246,652 
319,041 
(779) 
4,564,914 

524,017 
(659,550) 
(1,281) 
4,428,101 

- 

- 

7,500 

102,000 

1,949,832 

- 

68,001 

1,651,296 

All intangible assets have been acquired by the Group. 

The calculation of amortization of intangible assets requires the use of estimates and judgement, related to the  expected useful lives of the assets. 

An impairment review is undertaken annually or whenever changes in circumstances or events indicate that the carrying amount  may not be recovered. 

Water Intelligence plc 
57 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
 
 
 
 Notes to the Financial Statements  

14 

Property, plant and equipment 

Equipment 
& displays  
$ 

Motor 
Vehicles  
$ 

Leasehold 
Improvements  
$ 

Buildings 
$ 

Right of 
Use 
Vehicles 
$ 

Right of 
Use 
Offices 
$ 

Total  
$ 

1,428,404 

917,560 

15,000 

- 

163,116 

113,302 

- 

152,009 

- 

- 

-  2,360,964 

- 

428,427 

488,163 
- 
4,682 
(107,805) 

513,283 
- 
1,848 
(107,415) 

68,672 
- 
- 
- 

357,458 
- 
-  1,092,582 
- 
(55,786) 

1,382 
- 

533,652  1,961,228 
1,323,060  2,415,642 
7,912 
(644,768) 

- 
(373,762) 

1,976,560 

1,438,578 

83,672 

153,391  1,394,254 

1,482,950  6,529,405 

32,430 

- 

1,053,569 
74,947 
(85,324) 

953,024 
(47,310) 
(17,787) 

- 

- 
- 
- 

- 

- 

- 

32,430 

- 
2,851 
- 

253,583 
723 
(199,594) 

719,831  2,980,006 
48,272 
(844,970) 

17,061 
(542,266) 

3,052,181 

2,326,504 

83,672 

156,242  1,448,967 

1,677,576  8,745,143 

420,611 

205,781 

2,046 

- 

- 

- 

628,438 

109,945 

55,924 

- 

27,116 

192,985 

      (35,915)   

(54,216) 

-            

- 

(55,786) 

(373,762) 

(519,679) 

- 
325,759 
955 

- 
269,482 
495 

- 
5,942 

- 
10,947 
9 

396,350 
284,712 
- 

663,257  1,059,607 
371,621  1,268,463 
1,459 

- 

-                             

821,355 

477,466 

7,988 

38,072 

625,276 

661,116  2,631,273 

(33,752) 

(10,429) 

- 

- 

(174,892) 

(421,793) 

(640,866) 

450,167 
3,426 

306,723 
8,003 

15,098 
- 

11,859 
832 

311,973 
77 

472,214  1,568,034 
14,481 

2,143 

1,241,197 

781,762 

23,085 

50,764 

762,433 

713,681  3,572,921 

1,155,205 

961,112 

75,684 

115,319 

768,978 

821,834  3,898,132 

1,810,985 

1,544,742 

60,587 

105,479 

686,533 

963,896  5,172,221 

Cost 
At 1 January 2019 
Acquired on 
acquisition of 
subsidiary 
Additions 
IFRS 16 Adoption 
Exchange differences 
Disposals 
At 31 December 
2019 
Acquired on 
acquisition of 
subsidiary 
Additions 
Exchange differences 
Disposals 
At 31 December 
2020 
Accumulated 
depreciation 
At 1 January 2019 
Acquired on 
acquisition of 
subsidiary 
Eliminated on 
disposals 
IFRS 16 Adoption 
Depreciation expense 
Exchange differences 
At 31 December 
2019 
Eliminated on 
disposals 
Depreciation expense 
Exchange differences 
At 31 December 
2020 
Carrying amount 
At 31 December 2019 
At 31 December 
2020 

 The value of the assets charged as security for the bank debt is $2,056,692 (2019: $1,426,896). 

Water Intelligence plc 
58 

 
 
 
 
  
 
 
  
  
 
 
 
  
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
  
 
 
 Notes to the Financial Statements  

15 

Investment in subsidiary undertakings 

Company 
Cost 
At 31 December 2019 
Exchange difference 
At 31 December 2020 
Impairment 
At 31 December 2019 
Exchange difference 
At 31 December 2020 
Carrying amount 
At 31 December 2019 
At 31 December 2020 

Subsidiary 
Undertakings 
$  

13,607,300 
253,251 
13,860,551 

6,400,906 

                         -    

6,400,906 

7,206,394 
7,459,645 

The  Directors  annually  assess  the  carrying  value  of  the  investment  in  the  subsidiary  and  in  their 
opinion no impairment provision is currently necessary. See notes 12 and 13 for the assumptions and 
sensitivities in assessing the carrying value of the investment. 

The net carrying amounts noted above relate to the US incorporated subsidiaries.  

The subsidiary undertakings during the year were as follows: 

Water Intelligence International Limited* 
(leak detection products and services) 

Water Intelligence Australia Pty 

American Leak Detection Holding Corp. 
(holding company of ALD Inc.) * 

American Leak Detection, Inc. (leak 
detection product and services) 

Canadian Leak Detection, Inc. 

Qonnectis Group Limited (dormant) 

NRW Utilities Limited (Dormant) 

Registered office address 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 
1 Farrer Place, Sydney, NSW 
2000 
199 Whitney Avenue, New 
Haven, Connecticut 06511 US 

199 Whitney Avenue, New 
Haven, Connecticut 06511 US 

8-4696 Bartlette Rd. 
Beamsville, Ontario L0R 1B1 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 
27-28 Eastcastle Street, 
London, United Kingdom, 
W1W 8DH 

Country of 
incorporation 

England and 
Wales 

Australia 

US 

US 

Canada 

England and 
Wales 

England and 
Wales 

Interest 
held 
% 

100% 

100% 

100% 

100%  

100% 

*  Subsidiaries  owned  directly  by  the  Parent  Company.    These  subsidiaries  –  WII  and  ALDHC  – 
represent the two  principal  business  lines  of the  Parent  Company. Water Intelligence Australia  and 
American Leak Detection are also wholly-owned by the two principal subsidiaries and indirectly owned 
by the Parent.  

The  Company’s  strategy  involves  acquisitions,  especially  of franchisees.    American  Leak  Detection 
has reacquired one franchise, Bakersfield on 15 March 2018, by purchasing 100% upfront and at the 
same time sold 40% of the franchise. American Leak Detection has an unrestricted option to acquire 
the remaining 40% at a pre-set price at any time in the future.  American Leak Detection has a 51% 
stake in a former franchise located in Denver, Colorado. 

Water Intelligence plc 
59 

 
 
 
 
 
 
 
 
 
 
 
 
 
          
 
 Notes to the Financial Statements  

16 

Inventories 

Group Inventories 

Group 

Year ended  
31 December  
2020  
$ 
444,791 

Year ended  
31 December  
2019  
$ 
334,011 

During  the  year  ended  31  December  2020,  an  expense  of  $8,830,250  (2019:  $7,448,287)  was 
recognized in the Consolidated Statement of Comprehensive Income,  including business to business 
expenses  of  $8,024,178  (2019:  $6,747,495).  There  has  been  no  write  down  of  inventories  during 
2020. 

17 

Trade and other receivables 

Trade notes receivable 

Group 

Company 

Year ended  
31 December  
2020   

$ 
581,191 

Year ended  
31 December  
2019 
$ 
605,234 

Year ended  
31 December  
2020   

$ 

Year ended  
31 December  
2019   

$ 

           -       -                      -    

All non-current receivables are due within five years from the end of the reporting period. 

Group 

Company 

Year ended  
31 December  
2020  
$ 
2,843,462 
899,903 
- 
673,832 
212,681 
1,093,994 
325,195 

Year ended  
31 December  
2019   

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
2,796,536 
671,047 
- 
584,876 
223,706 
389,701 
370,284                 

$ 
- 
3,973 
7,068,570 
- 
- 
- 
- 

$ 
- 
27,901 
4,906,216      

-   
                  -    

- 

         71,956    

Trade receivables 
Prepayments 
Due from Group undertakings 
Accrued royalties receivable 
Trade notes receivable 
Other receivables 
Due from related party 

Current portion 

6,049,067 

5,036,149 

7,072,544 

5,006,073       

Trade receivables disclosed above are classified as loans and receivables and are therefore 
measured at amortised cost. The Directors consider that the carrying amount of trade and other 
receivables approximates their fair value. 

Accrued royalties receivable are never reclassified to trade receivables as, should any royalties be 
withheld or unpaid, the Group has the right to take back the relevant franchise. 

The average credit period taken on sales is 39 days (2019: 39 days). 

Water Intelligence plc 
60 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
 
 Notes to the Financial Statements  

The carrying amounts of the Group’s trade and other receivables are denominated in the following 
currencies: 

US Dollar 
UK Pound 
Australian Dollar 
Canadian Dollar 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
5,229,898 
504,926 
293,179 
21,063 

6,049,067 

$ 
4,133,093 

658,728                      
208,592 
35,735 

5,036,149            

The  maximum  exposure  to  credit  risk  at  the  reporting  date  is  the  carrying  value  of  each  class  of 
receivable mentioned above. The Group does not hold any collateral as security. 

18 

Cash and cash equivalents 

Cash at bank and in hand 

19 

Trade and other payables 

Trade payables 
Accruals and other payables (Note 2) 
Due to Group undertakings 

Group 

Company 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
6,818,715 

$ 

5,280,808       

$ 
366,737         

$ 

195,749        

Group 

Company 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
1,531,740 
4,132,158 
- 

5,663,898 

$ 
993,241 
3,602,845 
- 

4,596,086 

$ 
21,094 
121,452 
- 

142,546 

$ 
52,627 
117,725 

170,352 

Trade  payables  and  accruals  principally  comprise  amounts  outstanding  for  trade  purchases  and 
ongoing costs and are payable within 3 months. The average credit period taken for trade purchases 
is 16 days (2019:16 days). 

20 

Deferred Tax 

The analysis of deferred tax liabilities is as follows: 

Group 

2020 
$ 

2019 
$ 

Deferred tax (liability)/assets 

(957,170) 

(588,684) 

Water Intelligence plc 
61 

 
 
 
 
  
 
 
 
  
  
 
 
 
 
  
 
  
 
 
 
 
  
 
  
  
 
  
 
 
 
 Notes to the Financial Statements  

The movement in deferred tax liabilities is as follows:  

2020 

Temporary differences: 
Net operating profit (loss) (non-
current) 
Short term temporary differences 

2019 

Temporary differences: 
Net operating profit (loss) (non-
current) 
Short term temporary differences 

Recognized in 
the income 
statement 
$ 

Recognized in 
Other 
Comprehensive 
Income 
$ 

- 

- 

- 

- 

Opening 
balance 
$ 

- 

- 

Closing 
balance 
$ 

- 

- 

(588,684) 
(588,684) 

(436,637) 
(436,637) 

68,151 
68,151 

(957,170) 
(957,170) 

Opening 
balance 
$ 

Recognized in 
the income 
statement 
$ 

- 

-    

- 

- 

Recognized in 
Other 
Comprehensive 
Income  
$ 

- 

- 

Closing 
balance 
$ 

- 

- 

(316,221) 
(316,221) 

(126,369) 
(126,369) 

(146,094) 
(146,094) 

(588,684) 
(588,684) 

At the balance sheet date, the Group’s UK trading subsidiaries had unused tax losses (as reported on the 
Group’s tax returns) of £5,898,312 (2019: £4,276,906) available for offset against future profits. 
£1,002,713 (2019: £727,074) represents unrecognized deferred tax assets thereon at 19%. The deferred 
tax asset has not been recognized due to uncertainty over timing of utilization. 

21 

Share capital 

The issued share capital in the year was as follows: 

Group & Company 

At 31 December 2019 
At 31 December 2020 

. 

Group & Company 

At 31 December 2019 
At 31 December 2020 

Ordinary Shares 
Number 
14,702,371 
15,434,784 

Shares held in 
treasury Number 
145,000 
65,538 

Total Number 
14,847,371 
15,500,322 

Share capital 
$ 
114,440 
116,212 

Share premium 
$ 
9,717,349 
12,091,069 

Shares in 
Treasury 
$ 
(539,833) 
(340,327) 

At various times during 2020, the Company bought 80,483 shares into treasury at a purchase price 
range of 247p to 420p. 

On 5 January 2020, the Company issued 25,000 shares pursuant to an exercise of options.  

Water Intelligence plc 
62 

 
 
 
 
 
  
 
  
  
 
 
 
  
                          
  
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements  

On 16 October 2020, the Company announced a capital raise, pursuant to which the Company sold 
285,451 new ordinary shares to raise £1.4 million and the Company sold 159,945 shares out of 
treasury to raise £0.8 million. At the same time, Patrick DeSouza, Executive Chairman of the 
Company, fully paid 300,000 of his partly paid shares and, in addition, options over 42,500 ordinary 
shares were exercised and sold to incoming investors. All of these shares were admitted to trading 
on AIM on 26 October 2020. In addition, Patrick DeSouza received 300,000 Partly Paid Shares 
(being ordinary shares with voting rights and no economic rights until fully paid) in exchange for 
increasing the guarantee he is providing over the Company’s bank facilities. 

Reverse acquisition reserve  

The reverse acquisition reserve was created in accordance with IFRS3 Business Combinations and 
relates to the reverse acquisition of Qonnectis Plc by ALDHC in July 2010. Although these 
Consolidated Financial Statements have been issued in the name of the legal parent, the Company it 
represents in substance is a continuation of the financial information of the legal subsidiary ALDHC. 
A reverse acquisition reserve was created in 2010 to enable the presentation of a consolidated 
statement of financial position which combines the equity structure of the legal parent with the 
reserves of the legal subsidiary. Qonnectis Plc was renamed Water Intelligence Plc o n completion of 
the reverse acquisition on 29 July 2010. 

22      Right of use liability 

 Lease liabilities in statement of financial position 
 Amounts due within one year 

 Amount due after more than one year 

Amount recognized in the statement of  
  comprehensive income 
 Interest on leasehold liabilities 

Amount recognized in the statement of  
  cash flows 
 Repayment of lease liabilities 

23 

Financial instruments 

Year ended  
31 December  
2020   

$ 

Year ended  
31 December  
2019  
$ 

771,713 
991,720 

587,674 
1,116,132 

1,763,433 

1,703,806 

93,912 

88,189 

813,667 

723,812 

Market risk (including foreign currency risk management) 
Interest rate risk 

The Group has exposure to the following key risks related to financial instruments: 
i. 
ii. 
iii.  Credit risk 
iv. 

Liquidity risk 

This note presents information about the Group’s exposure to each of the above risks, the Group’s 
objectives, policies and processes for measuring and managing risk, and the Group’s management 
of  capital.  Further  quantitative  disclosures  are  included  throughout  these  consolidated  Financial 
Statements. 

The Directors determine, as required, the degree to which it is appropriate to use financial instruments 
or other hedging contracts or techniques to mitigate risk. The main risk affecting such instruments is 
foreign currency risk which is discussed below. Throughout the year ending 31 December 20 20 no 

Water Intelligence plc 
63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements  

trading  in  financial  instruments  was  undertaken  (2019:  none)  and  the  Group  did  not  have  any 
derivative or hedging instruments. 

The  Group  uses  financial  instruments  including  cash,  loans  and  finance  leases,  as  well  as  trade 
receivables and payables that arise directly from operations. 

Due to the simple nature of these financial instruments, there is no material difference between book 
and fair values.  Discounting would not give a material difference to the results of the Group and the 
Directors believe that there are no material sensitivities that require additional disc losure. 

Fair value of financial assets and financial liabilities 
The  estimated  difference  between  the  carrying  amount  and  the  fair  values  of  the  Group’s  financial 
assets and financial liabilities is not considered material. 

Credit risk 
The Group’s  principal financial  assets  are  bank  balances, cash,  cash  equivalents,  trade  and  other 
receivables.  The  Group’s  credit  risk  is  primarily  attributable  to  its  trade  receivables  and  cash  and 
cash  equivalents.  Receivables  are  regularly monitored  and  assessed  for recoverability. The Group 
has no significant concentration of credit risk as exposure is spread over a number of customers.  As 
at 31 December 2020, 66.9% was held with one counterparty with a credit rating of Aaa and a further 
15.05% was held with another counterparty with a credit rating of A-. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses 
a lifetime expected loss allowance for all trade receivables. To measure the expected credit losse s, 
trade receivables  have  been  grouped  based  on  the shared credit  risk characteristics  and  the  days 
past due. The expected loss rates are based on the historic payment profiles of sales and the credit 
losses  experienced  within  this  period.  The  historical  loss  rates  are  adjusted  to  reflect  current  and 
forward-looking information.  

As the Group does not hold any collateral, the maximum exposure to credit risk is represented by the 
carrying amount of the financial assets as at the end of each reporting period. 

As at 31 December 2020, trade receivables of $281,805 (2019: $460,716) were past due but not 
impaired. These relate to a number of customers for whom there is no history of default. The ageing 
analysis of these trade receivables is as follows: 

Ageing of past due but not impaired receivables 

60-90 days 
90+ days 

Average age (days) 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

$ 
87,621 
194,184 
281,805 
95 

$ 
129,287 
331,429                
460,716 
95 

The Group believes that no impairment allowance is necessary in respect of trade receivables that 
are past due but not impaired. This is based on the Group’s good historic track record of collection 
for all such receivables. 

Credit risk management 
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial 
loss  to  the  Group.  The  Group  seeks  to  limit  credit  risk  on  liquid  funds  through  trading  only  with 
counterparties that are banks with high credit ratings assigned by international credit rating agencies.   

Exposure to credit risk 
The  carrying  amount  of  financial  assets  represents  the  maximum  credit  exposure.  The  exposure  to 
credit risk at the year-end was in respect of the past due receivables that have not been impaired are 
disclosed in note 17. 

Water Intelligence plc 
64 

 
 
 
 
 
 
  
 
  
 
  
 
 
                             
 
 
 
 
 Notes to the Financial Statements  

Categories of financial instruments 

Group 

Company 

Loans and receivables 
Cash and cash equivalents 
Trade and other receivables – current 
Trade and other receivables – non-
current 
Financial Liabilities measured at 
amortised cost 
Trade and other payables 
Borrowings – current 
Borrowings – non-current 
Deferred consideration – current 
Deferred consideration – non-current 

Year ended  
31 December  
2020   

$ 
- 
6,818,715 
6,049,067 
581,191 

Year ended  
31 
December  
2019  
$ 

Year ended  
31 
December  
2020   

Year ended  
31 
December  
2019   

                 -    
5,280,808 
5,036,149                     
--    

$ 
- 
366,737 
7,072,544 
- 

605,234 

$ 
- 
      195,749  
5,006,074  
                -    

5,663,898 
2,941,610 
5,848,261 
2,241,939 
3,421,936 

4,596,086    
1,163,055                      
-    
2,321,401                     
-    
1,277,504 

142,545 
- 
- 
- 
556,197                         - 

170,353      

                -    
                -    
                -    
                 -    

Borrowings 

For 2020, the Group has two basic types of Borrowings:  Bank Debt of $6,782,000 (see below) and PPP Loans 
of $1,869,800 (see Subsequent Events).  The remainder amount of $138,061 represents non-bank borrowing 
with respect to service vehicles. 

Bank Debt 
The  Group  has  a  commercial  banking  relationship  with  People’s  United  Bank  (People’s)  with  various 
facilities:  a  working  capital  line  of  credit  (“WCL”);  acquisition  lines  of  credit  (“ALOCs”),  and  a  term  loan 
(“Term Loan”).   

A $2,000,000 WCL is secured by substantially all of the assets of the Group. On May 9, 2019, the WCL 
was extended to a maturity date from December 2019 to December 2020 and bore interest at a rate equal 
to  LIBOR  plus  3.00%. On  October  13,  2020,  the  WCL  was  extended  to  a  maturity  date  of  December  5, 
2021  and  bears  an  annual  variable  interest  rate  equal  to  equal  to  LIBOR  plus  3.00%.  At  December 31, 
2020 and 2019, the interest rate was 4.00% and 4.70%, respectively. Monthly interest only payments on 
any unpaid balance were made  during 2020. The balance outstanding at December 31, 2020 and 2019 
was $226,737 and $228,133, respectively and included within line of credit on the balance sheets. 

In addition to the $2,000,000 line of credit, People’s has provided the Group a $1,500,000 acquisition line 
of  credit  (ALOC1).  ALOC1  had  a  two  year  draw  period  but  was  paid  off  in  October  2020  as  part  of  the 
Group’s refinancing of their debt. ALOC1 bore interest at a rate equal to LIBOR plus 3.00%. As of December 
31,  2019,  the  interest  rate  was  5.40%,  and  required  installments  of  principal  and  interest  amounting  to 
$35,469 to be paid per month. As part of the agreement, such payments would be converted into a term 
loan if any ALOC advance exceeded $250,000 or automatically at the end of a two year draw period. Upon 
conversion, the term loan would bear interest at a rate per annum equal to three (3) percentage points in 
excess of People’s four year cost of funds interest rate.  The ALOC1 was secured by substantially all of the 
assets of the Group. The balance outstanding of $0 and $1,035,468 as of December 31, 2020 and 2019 is 
included within notes payable on the balance sheets. See note 8 for a summary of notes payable which 
includes the ALOC1. 

On May 9, 2019, People’s provided the Group with a second ALOC (ALOC2) in the amount of $4,000,000. 
ALOC2 had a two year draw period but was paid off in October 2020 as part of the Company’s refinancing 
of  their  debt.  ALOC2  bore  interest  at  a  rate  equal  to  LIBOR  plus  3.00%.  As  of  December  31,  2019,  the 

Water Intelligence plc 
65 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements  

interest rate was 5.57% and required installments of principal and interest amounting to $35,524 to be paid 
per month beginning in June 2019. As part of the agreement, the ALOC2 would be converted into a term 
loan if any ALOC2 advance exceeded $250,000 or automatically at the end of the two year draw period.  
Upon conversion, the term loan would bear interest at a rate per annum equal to three (3) percentage points 
in excess of People’s five year cost of funds interest rate. The line of credit was secured by substantially all 
of  the  assets  of  the  Group.  The  balance  outstanding  as  of  December  31,  2020  and  2019  was  $0  and 
$1,662,661 and is included within notes payable on the balance sheets. See note 8 for a summary of notes 
payable which includes the ALOC2. 

Both ALOC 1 and ALOC 2 were refinanced on October 13, 2020.   People’s provided the Group with a term 
loan in the amount of $4,607,000 (“Term Loan”). The Term Loan bears interest at a rate equal to 3.58% 
and  requires  installments  consisting  of  principal  of  $85,315  plus  accrued  interest  to  be  paid  monthly 
beginning  in  November  2020  until  maturity  in  May  2025.  The  loan  is  secured  by  substantially  all  of  the 
assets of the Group. The balance outstanding as of December 31, 2020 was $4,521,685 and is included 
within notes payable on the balance sheets.  

As part of the refinancing, People’s provided the Group with a new ALOC (“New ALOC”) in the amount of 
$6,000,000.  The  New  ALOC  has  a  two  year  draw  period.  The  balance  outstanding  as  of  December  31, 
2020 was $2,309,341 and is included within notes payable on the balance sheets. See note 8 for a summary 
of  notes  payable  which  includes  the  New  ALOC.   The  line  bears  interest  at  a  rate  equal  to  LIBOR  plus 
3.00%. As of December 31, 2020, the interest rate was 3.59% and requires installments of principal and 
interest amounting to $39,816 to be paid per month beginning in November 2020 until maturity in October 
2025. As part of the agreement, New ALOC advances would be converted into a term loan if any ALOC 
advance exceeded $500,000 or automatically at the end of each draw period. Upon conversion, the term 
loan would bear interest at a rate per annum equal to three (3) percentage points in excess of People’s five 
year cost of funds interest rate; with a floor of 3.25%. New ALOC is secured by substantially all of the assets 
of the Group.  

In connection with the People’s line of credit, ALOC, and term note, the Group is required to comply with 
certain  financial  and  non-financial  covenants  to  be  performed  on  a  consolidated  basis  with  its  parent 
company.    The  most  restrictive  of  these  covenants  includes  a  debt  service  coverage  ratio  to  be  tested 
quarterly and a maximum total funded debt to EBITDA ratio minimal to be tested quarterly. The Group was 
in compliance with those requirements at December 31, 2020. 

Current 

Non-Current 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

Financial Instruments 
Term loans 
PPP Loan 

Working Capital Line of Credit 

Acquisition Line of Credit 

Less: Loan Closing Costs 

$ 
1,074,507 
1,449,769 

- 

477,795 

(60,461) 

$ 

- 

- 

713,685 

(16,294) 

Total 

2,941,610 

1,163,055 

465,664                       

Year ended  
31 December  
2020  
$ 
3,585,440 
420,031 

226,737 

1,831,546 

(215,495) 

5,848,260 

Year ended  
31 December  
2019   

$ 
137,702 
- 

228,133 

1,984,351 

(28,787) 

2,321,400  

Capital risk management 
In managing its capital, the Group’s primary objective is to maintain a sufficient funding base to enable 
working  capital,  research  and  development commitments  and strategic  investment  needs  to  be met 
and  therefore  to  safeguard  the  Group’s  ability  to  continue  as  a  going  concern  in  order  to  provide 
returns to  shareholders  and  benefits to  other stakeholders.  In making  decisions to  adjust  its  capital 
structure  to  achieve these  aims,  through  new  share  issues,  the  Group  considers  not  only  its  short-
term position but also its long term operational and strategic objectives. 

Water Intelligence plc 
66 

 
 
 
 
 
  
 
 
 
 
 
  
 Notes to the Financial Statements  

The capital structure of the Group currently consists of cash and cash equivalents, short and medium 
term  borrowings  and  equity  comprising  issued  capital,  reserves  and  retained  earnin gs.  Other  than 
with respect to Bank Debt, the Group is not subject to any externally imposed capital requirements.  
See KPI on page 11. 

Significant accounting policies 
Details  of  the  significant  accounting  policies  including  the  criteria  for  recognition,  the  basis  of 
measurement and the bases for recognition of income and expense for each class of financial asset, 
financial liability and equity instrument are disclosed in Note 3. 

Foreign currency risk management 
The Group undertakes transactions denominated in foreign currencies (other than the functional currency 
of  the  Company  and  its  UK  operations,  being  £  Sterling),  with  exposure  to  exchange  rate  fluctuations. 
These transactions predominately relate to royalties receivable in the US denominated in currencies other 
than US$ being Canadian Dollars, Australian Dollars and Euro; royalties from such outside US sources in 
2020 were $119,271 (2019: $143,234). No foreign exchange contracts were in place at 31 December 2020 
(2019: Nil). 

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary 
liabilities were: 

Group 

Company 

Year ended  
31 December  
2020   

Year ended  
31 December  
2019   

Year ended  
31 December  
2020   

$ 

$ 

$ 

Year ended  
31 December  
2019  
$ 

1,685,233 

1,558,156 

7,439,281 

5,201,823 

1,053,196 

604,422                         

142,545 

              170,353 

Assets 
Sterling, Australian and 
Canadian Dollars 
Liabilities 
Sterling, Australian and 
Canadian Dollars 

As shown above, at 31 December 2020 the Group had Sterling, Australian and Canadian denominated 
monetary net assets of $632,037 (2019: $953,734). If the foreign currency weakens by 10% against the 
US dollar, this would decrease net assets by $63,203 (2018: $95,373) with a corresponding impact on 
reported losses. Changes in exchange rate movements resulted in a gain from exchange differences on 
a translation of foreign exchange of $33,375 in 2020 (2019: loss of $164,145), resulting primarily from the 
share issuance during the year in Pound Sterling and subsequent intercompany transfer accounted in US 
Dollars. 

Interest rate risk management 
The Group is potentially exposed to interest rate risk because the Group borrows and deposits funds 
at both fixed and floating interest rates. However, at the year end, the borrowings are only subject to 
fixed rates. The fixed rate borrowings at the year end are $8,789,871 (2019:$3,484,456). 

Interest rate sensitivity analysis  

The losses recorded by both the Group and the Company for the year ended 31 December 2020 would not 
materially change if market interest rates had been 1% higher/lower throughout 2020 and all other variables 
were held constant.  

Liquidity risk management 
Ultimate  responsibility  for  liquidity  management  rests  with  management.  The  Group’s  practice  is  to 
regularly review cash needs and to place excess funds on fixed term deposits for periods not exceeding 
one  month.  The  Group  manages  liquidity  risk  by  maintaining  adequate  banking  facilities  and  by 
continuously monitoring forecast and actual cash flows. 

The  Directors  have  prepared  a  business  plan  and  forecast  for  the  period  to  31  December  2022.  The 
forecast contains certain assumptions about the level of future sales and the level of margins achievable. 
These  assumptions  are  the  Directors’  best  estimate  of  the  future  development  of  the  business.  The 

Water Intelligence plc 
67 

 
 
 
  
  
  
  
  
               
 
  
 
  
 
 Notes to the Financial Statements  

Directors acknowledge that the Group in the near-term trading is primarily reliant on cash generation from 
its predominantly US-based royalty income. 

The following tables detail the Group’s remaining contractual maturity for its non -derivative financial 
liabilities with agreed repayment periods. The tables have been drawn up based on the undiscounted 
cash flows of financial liabilities based on the earliest due repayment dates. The table shows principal 
cash flows. 

Group 

2020 
Payables 
Lease liabilities 
Borrowings 
Deferred consideration 

Group 

2019 
Payables 
Lease liabilities 
Borrowings 
Deferred consideration 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

Total 
$ 

3,900,465 
365,363 
2,619,786 
1,364,771 

- 
406,350 
321,824 
877,168 

- 
991,720 
5,848,261 
3,421,936 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

2,892,280 
327,253 
563,143 
1,214,019 

- 
260,420 
599,912 
63,486 

- 
1,116,132 
2,321,400 
556,198 

3,900,465 
1,763,433 
8,789,871 
5,663,875 

Total 
$ 

2,892,280 
1,703,805 
3,484,455 
1,833,703 

Interest expected to be paid on liabilities are shown in the table below 

Group 

2020 
Payables 
Lease liabilities 
Borrowings 
Deferred consideration 

0-6 months 

$ 

6-12 months 
$ 

>12 months 
$ 

Total 
$ 

- 
33,122 
118,084 
88,746 

- 
24,463 
105,064 
81,707 

- 
45,677 
350,668 
122,015 

- 
103,262 
573,816 
292,467 

The Company has no non-derivative financial liabilities. 

Derivatives 
The Group and Company have no derivative financial instruments. 

Fair values 
The Directors consider that the carrying amounts of financial assets and financial  liabilities 
approximate their fair values. 

Water Intelligence plc 
68 

 
 
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 Notes to the Financial Statements  

Reconciliation of liabilities arising from financing activities 
The changes in the Group’s liabilities arising from financing activities can be classified as follows:  

At 1 January 2020 
Cash flows 

-  Repayment 
-  Proceeds 

Non-cash 

-  New Leases 
-  Fair value 
-  Reclassification 
As at 31 December 2019 

At 1 January 2019 
Cash flows 

-  Repayment 
-  Proceeds 

Non-cash 

-  New Leases 
-  Fair value 
-  Reclassification 
As at 31 December 2018 

Long-term 
borrowings 
$ 
2,321,401 

(848,421) 
6,153,836 

- 
- 
(1,778,555) 
5,848,261 

Long-term 
borrowings 
$ 
1,448,303 

(808,520) 
1,854,936 

- 
- 
(173,319) 
2,321,401 

Short-term 
borrowings 
$ 
1,163,055 

Lease 
Liabilities 
$ 
1,703,805 

Total 

$ 
5,188,261 

- 
- 

(813,667) 
- 

(1,662,088) 
6,153,836 

- 
- 
1,778,555 
2,941,610 

873,295 
- 
- 
1,763,433 

873,295 
- 
- 
10,553,304 

Short-term 
borrowings 
$ 
989,736 

Lease 
Liabilities 
$ 
- 

Total 

$ 
2,438,039 

- 
- 

(635,623) 
- 

(1,444,143) 
1,854,936 

- 
- 
173,319 
1,163,055 

2,339,428 
- 
- 
1,703,805 

2,339,428 
- 
- 
5,188,261 

24 

Fair value measurement 

The following table provides the fair value measurement hierarchy for assets measured at fair value: 

Fair value measurement using 

Quoted 
process 
in active 
markets 
(Level 1) 

Significant 
observable 
inputs 
(Level 2) 

Significant 
unobservable 
inputs 
(Level 3) 

$000 

$000 

$000 

Total 

$000 

Assets measured at fair value 

Date of valuation 

Listed equity investments 

   SEEEN investment                         31 December 2020 

1,564 

1,564 

   SEEEN investment                         31 December 2019 

1,932 

1,932 

- 

- 

- 

- 

To estimate fair value, the lower end of the bid-offer spread as at 31 December 2020 was used to 
calculate the value of the holding. There is an active market for the Group's liquid equity investment.  

Water Intelligence plc 
69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements  

25 

Contingent liabilities 

The Directors are not aware of any material contingent liabilities.  

26 

Related party transactions 

PSS was one former owner of ALDHC and ALD until the reverse merger in 2010 that created Water 
Intelligence. PSS is now a significant shareholder of Water Intelligence and hence is a related party 
to the Company. PSS provides a technology license to Water Intelligence and ALD on terms 
favourable to Water Intelligence and ALD. The license is royalty-free for the first $5 million of sales 
for products developed with PSS technology. PSS also guarantees the bank debt of Water 
Intelligence as described below.  

During the normal course of operations, there are intercompany transactions among PSS, Water 
Intelligence plc, ALDHC and ALD. In previous years, PSS charged administrative fees to the 
Company to cover activities taken on behalf of company business, including research.  The financial 
results of these related party transactions are reviewed by an independent director of Water 
Intelligence plc, the parent of ALDHC and ALD. 

As described in Note 7, the Company's parent (and the Company as co-borrower) have different 
credit facilities with Peoples.  For the PSS guarantee, ALDHC pays 0.75% per annum based on the 
outstanding balance of the loan calculated at the end of each month. Interest charged on the PSS 
receivable will match the interest rate charged by the bank. The monthly charge for the PSS 
guarantee would not change and would be offset against amounts owed by PSS. The charge will be 
eliminated should the guarantee no longer be required by the bank. Interest income related to the 
PSS receivable amounted to $18,062 and $15,185 for the years December 31, 2020 and 2019, 
respectively. The guarantee fee expense for the PSS guarantee amounted to $38,219 and $24,126 
for the years ended December 31, 2020 and 2019, respectively. During 2020 the Company paid 
expenses on behalf of PSS in the amount of $46,883. The related receivable/prepaid balance 
remaining is $325,195 and $298,327 at December 31, 2020 and 2019, respectively.   

Water Intelligence plc 
70 

 
 
 
 
 
 
 
 
 
 
 Notes to the Financial Statements  

During the year, the Company had the following transactions with its subsidiary companies:  

Water Intelligence International Limited 

Balance at 31 December 2019 
Net loans to subsidiary 
Other expenses recharged and exchange differences 

Balance at 31 December 2020 

 ALDHC 
Balance at 31 December 2019 
Loans prepaid by WI capital raise 
Balance at 31 December 2020 

 ALD Inc. 
Balance at 31 December 2019 
Loans incurred due to WI capital raise 
Loans paid to WI 
Other expenses recharged and exchange differences 

Balance at 31 December 2020 

$ 

2,771,082 
- 
278,488 

3,049,570 

$ 

- 
- 
- 

$ 

2,135,134 
1,586,205 
(188,610) 
486,272 

4,019,000 

Subsequent events 

27 
On 4 February 2021, the Group completed an extension of its credit facilities by $3.2 million, on the same 
terms as the refinancing completed in October 2020 and referenced in note 23. 

On  30  March  2021,  the  Group  completed  the  reacquisition  of  its  Central  Florida  (Clermont)  franchise 
territory  within  the  Group’s  ALD  franchise  business.    Strategically,  the  Central  Florida  reacquisition  will 
enable  ALD  to  link  operations  along  the  eastern  part  of  Florida  from  its  Central  Florida  location  to  fast-
growing corporate operations in Orlando, to the east, and sizeable Melbourne and Miami operations, to the 
south. As noted above, demand is high for ALD water leak detection and repair offerings in this geography 
because of various factors ranging from the number of swimming pools to level of disposable income to 
rainy  weather.  In  linking  the  above four  eastern Florida  operations,  ALD  expects  to  achieve  even faster 
growth through fulfilling pent-up demand and creating operating efficiencies from scale. 

The provisional fair values of the acquisitions subsequent to year end are detailed below: 

Fair value of assets and liabilities acquired 
Equipment 
Vehicles 
Other 
Net assets acquired 
Consideration 
Cash  
Deferred consideration – discounted to present 
value 
Total consideration 

Intangible asset arising on acquisition  

Clermont 
$ 

26,250 
54,868 
30,000 
111,118 

330,000 
330,000 
660,000 

548,882 

Water Intelligence plc 
71 

 
 
 
  
 
  
 
 
 
 
 
 
 
 Notes to the Financial Statements  

On 23 April 2021, the Group announced the acquisition of intellectual property assets (“IP”) from FastDitch, 
Inc., a US corporation (“FastDitch”). The IP Assets will be used to launch a new subsidiary of the Group’s 
core American Leak Detection business (“ALD”) dedicated to providing water infrastructure solutions. The 
subsidiary will operate under the tradename Intelliditch. As set forth in a recent market communication, the 
Group  is  accelerating  its  growth  plan  given  the  anticipated  increase  in  market  demand  for  water 
infrastructure solutions stimulated by the Biden Administration’s American Jobs Plan 

On 2 June 2021, the Group announced the reacquisition of its Reno, Nevada franchise territory within its 
ALD franchise business. The acquisition strengthens corporate presence in the western part of the United 
States and links its ALD innovation centers in Silicon Valley and Seattle. The purchase price of $0.25 million 
is based on $0.25 million of sales during 2020.  It is believed that strong growth will occur in this location 
with the end of Covid restrictions.  The purchase price allocation for the Reno acquisition will be completed 
in due course. 

On 2 June 2021, the Group announced the acquisition of PlumbRight Services, Inc.  PlumbRight extends 
the  plumbing  services  capabilities  of  the  Group’s  fast-growing,  multimillion  dollar  Louisville,  Kentucky 
location. The PlumbRight team will enable the Louisville office to take on larger scale repair jobs as follow-
through  sales  beyond  current  pinpoint  leak  detection  solutions  for  its  existing  business  and  municipal 
customers. The purchase price of $0.7 million is based on 2020 sales of approximately $1 million.    The 
purchase price allocation for the PlumbRight Services acquisition will be completed in due course. 

COVID-19 

PPP Program - The Paycheck Protection Program (PPP) brings much needed relief to business owners 
affected by the coronavirus. Not only does this loan program provide funding to help cover payroll and other 
expenses, but if used for qualifying purposes, part or all of the loan can be forgiven. ALD applied for and 
received funding of $1,869,800 under this program in April 2020.  The group received notification from the 
SBA on March 31, 2021 that the full advance of $1,869,800 was forgiven. 

Work Protocols and PPE - The Group reviewed all applicable Shelter-in-Place Orders and  determined 
that our operations qualify as services related to essential/critical infrastructure with respect to water 
and wastewater and that we are able to continue to operate under those Orders. The Group has taken 
health and safety measures with respect to all personnel and increased significantly its inventory of 
Personal  Protective  Equipment  (PPE).  The  Group  has  issued  work  protocols  with  respect  to  our 
service  technicians  who  are  essential  to  the  delivery  of  our  water  and  wastewater  solutions  to 
customers.  All  non-essential  personnel  have  been  notified  to  work  remotely  until further  notice.   All 
employees  have  been  instructed  to  comply  with  social  distancing  rules/requirements  in  their 
jurisdictions,  as  well  as  other  safety  and  health  precautions  including  use  of  PPE,  frequent  hand -
washing and sanitizing of all equipment.   

28 

Control 

The Company is under the control of its shareholders and not any one party. The shareholdings of the 
directors and entities in which they are related are as outlined within the Director’s Report. 

Water Intelligence plc 
72