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Yu Group PLC

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FY2020 Annual Report · Yu Group PLC
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GROUP PLC

BIGGER
BETTER
FASTER
STRONGER

TRANSFORMING BUSINESS UTILITY SUPPLY

YÜ GROUP PLC
Annual report and financial statements 2020

OUTPERFORMING 
EXPECTATIONS 
BY ACCELERATING 
GROWTH 

Providing a fresh approach to the supply of gas, 
electricity and water to the UK business sector.

Yü Group PLC deploys 
innovation and technology to 
make it easier, cheaper, 
quicker and simpler than ever 
for SMEs to sign up and 
manage all their utilities in 
one place, whenever and 
wherever they are.

We deliver frictionless 
switching and sustainable, 
multi-utility management for 
UK businesses, wherever and 
whenever they want. 

We pioneer change in the 
business utility market, 
streamlining processes, 
transforming customer 
service and reducing cost. 

We create new revenue 
streams and routes to 
market, making it effortless 
for trusted third parties 
to set up as a reseller of 
Yü Energy services.

The systems we have 
developed, the expertise we 
have across our teams and 
the market opportunity 
available provide the strong 
foundation for rapid scale. 

Driving the sustainability 
of UK SMEs through 100% 
green energy plans and 
energy insight allowing 
them to reduce their 
carbon footprint.

THE GROUP SETS A COURSE FOR STRONG 
AND SUSTAINED PERFORMANCE AS IT 
BEGINS TO DEMONSTRATE ITS FULL 
GROWTH POTENTIAL.”

Read more at yugroupplc.com

 
 
 
STRATEGIC REPORT

BUSINESS REVIEW

CONTENTS

FINANCIAL HIGHLIGHTS
 » Revenue of £101.5m (2019: £111.6m), ahead of market expectations. 
 » Strong adjusted EBITDA momentum, despite H1 2020 headwinds, 

and significantly above market expectations:
 » Adjusted EBITDA loss for the year of £1.7m, after £1.8m loss in H1 

which included significant impact from Covid-19.

 » Adjusted EBITDA profit for H2 2020 of £0.1m, with a strong 

start to Q1 2021.

 » Loss for the year (after tax) of £1.2m, significantly ahead of market 

expectations (2019: loss of £5.0m).

 » Very strong cash performance. Cash held of £11.7m at 31 December 
2020 (2019: £2.4m), with 99% of operational bill to cash conversion. 

STRATEGIC AND OPERATIONAL HIGHLIGHTS
 » Good revenue visibility with £93m contracted for FY 2021, an increase 

of 16% on prior year (2019: £80m contracted for FY 2020).

 » Accelerating performance to deliver an ambitious organic growth rate: 
 »  Average monthly bookings nearly doubled year-on year to £8.3m 

(2019: £4.2m). 

 » Average contract term booked increased to 24 months 

(2019: 22 months).

 » Scalable platform fully tested, with successful onboarding of two 

profitable acquisitions during H2 2020.

 » Resilient customer volumes and profitability in H2 2020, with demand 

pick-up from the initial shock event of the first lockdown.

STRATEGIC REPORT
01  Business review

02  At a glance

04  Chairman’s statement

08  Chief Executive Officer’s statement

12  Our markets

14  Our business model

16  Our strategy

18  Our key performance indicators

20  Finance review

23  Our financial framework

24  Risks and uncertainties

29  Sustainability – overview

30  Sustainability

34  Section 172

CORPORATE GOVERNANCE
36  Board of directors 

38  Chairman’s introduction to governance 

42  Corporate governance report

46  Audit Committee report

47  Remuneration report

49  Directors’ report

50 

 Statement of directors’ responsibilities

POSITIONING FOR THE FUTURE
 » High revenue momentum in to 2021 from strong H2 2020 sequential 
revenue growth of 22% and record H2 monthly bookings of £10.3m 

(up 62% on H1). New digital sales portal performing well.
 » Targeting continued lengthening of average contract term to 

strengthen contracted revenue, increased renewal rates and more 

products per customer.

 » Significant improvement in net customer contribution expected 

FINANCIAL STATEMENTS
51 

Independent auditor’s report 

56 

 Consolidated statement of profit and loss 
and other comprehensive income

57 

 Consolidated and Company balance sheet

58 

 Consolidated statement of changes in equity

59 

 Company statement of changes in equity

as legacy contracts have now washed through.

60 

 Consolidated statement of cash flows

 » Efficiency initiatives underway to reduce overheads from 6.2% of 

revenue over medium term.

 » Sound balance sheet (cash £11.7m) with scope to add further value 

creating acquisitions now scalable platform fully tested.

61 

 Notes to the consolidated 
financial statements

82  Notice of annual general meeting

84  Company information

BIGGER

BETTER

FASTER

STRONGER

 » Doubled meter points  

 » Stronger momentum 

in 2020

 » 2x customer book 
acquisitions

 » On track to grow the 
business significantly  
in 2021

in profitability

 » Increased value delivered 

from contracts
 » Delivering efficiency 
through digital 
transformation

 » Launched online portal 
delivering £21m of 
bookings in H2 2020
 » “Digital first” strategy 
supported by new 
Transformation Director
 » Agile with a new digital 
platform for growth

 » Outperformed 

expectations during 
pandemic

 » A robust and resilient 

business model scalable  
for growth
 » Highly vested  

management team

Annual report and financial statements 2020 YÜ GROUP PLC

01

AT A GLANCE

A DISRUPTIVE, FORWARD-LOOKING 
AND HIGHLY SCALABLE BUSINESS 
UTILITY SUPPLIER

Driving innovation in 
business utility supply
Yü Group PLC is driving innovation in 
energy and utility supply solutions for UK 
businesses, through a combination 
of user-friendly digital solutions and 
personalised, high quality customer service.

Trading under the brand Yü Energy, our 
multi-utility offer spans electricity, gas, water 
and other solutions for business customers 
across the UK. We are committed to 
providing sustainable energy solutions to 
our customers, including the option to 
source 100% clean energy as part of our 
Pure Green plan.

Significant market opportunity
Our multi-utility offering and excellent 
customer service are focused on making 
it easier for businesses to manage their 
utilities. We are a direct supplier, not a 
broker, employing a range of routes to 
market in order to drive scale. We serve 
primarily small and medium-sized 
businesses across the UK – a £35bn 
addressable market offering significant 
scope for growth.

Strong systems and 
an experienced team
In the six years since the Group was 
founded, we have grown rapidly and we 
now supply energy to thousands of sites 
across the UK, using robust, scalable 
systems and automated processes to 
ensure ease of use for our customers. 
Our experienced management team has 
significant energy sector expertise and 
a deep understanding of the utility needs 
of modern-day businesses.

Clear strategy for growth
We are an agile business, with scalable 
technology and expertise to rapidly test and 
roll out new routes to market, plus product 
innovation to drive scale and differentiation, 
capitalising on the opportunities in the 
evolving business utility market.

The Group has a clear strategy to deliver 
sustainable profitable growth and value for 
all of our stakeholders.

WHAT MAKES US DIFFERENT?

YÜTILITY SIMPLICITY
Unique multi-utility offer.

SUSTAINABLE SOLUTIONS
Pure green energy supply, energy insight  
and EV charging solutions for customers  
and serving our communities and people. 

CUSTOMER SERVICE
Three-ring pick-up and easy to deal with.

OUR CUSTOMERS
Targeting disengaged SMEs who  
want to be treated fairly.

INNOVATION/DIGITAL
Partner portal for easy access plus digital 
solutions to engage with future customers.

FLEXIBILITY
Bespoke systems, flexible approach,  
speed of turnaround and agility.

OUR SOLUTIONS
We supply businesses 
across the UK – a £35bn 
market offering massive 
scope for growth. 

WE SERVE
 » Small and medium-
sized businesses

 » Multi-site complex corporates
 » Third-party intermediaries
 » Other partners

Online

Inbound

Outbound

GAS, ELECTRICITY 
AND WATER SUPPLY
We are a licensed supplier 
of gas, electricity and water, 
offering great value, customer 
service and easy access.

Up to three years’ fixed prices

Green products

Multi-fuel savings

02

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTDemonstrable  
strategy for growth 
Accelerating organic 
growth with predictable 
subscription model 
revenues, complemented 
by strategic M&A.

Yütility Simplicity 
Differentiated offer to 
UK businesses based 
on ease, value and 
trust and the only 
supplier providing 
multi-utility bundles 
for gas, electricity and 
water.

See detail on the Group’s strategic 
priorities on page 16

The Group’s business model 
is described on page 14

Significant 
opportunity 
The leading challenger 
in a £35bn addressable 
market.

Financially robust 
Clear financial 
framework to unlock 
shareholder value as 
the Group scales. 

Constantly 
innovating 
An agile, digital-first, 
entrepreneurial business 
– supporting customers 
in lowering their carbon 
footprint.

OUR CUSTOMERS
We tailor our approach to target sectors 
and supply a wide range of markets, from 
manufacturing facilities to care homes, 
offices to schools and many more.

17,425

meter  points  on  supply

+100%

during  2020

Expert and vested 
management team 
Capable of taking 
the business to 
meet its £0.5bn+ 
revenue ambition.

Cash efficient and  
well capitalised  
A strong balance sheet, 
good cash generation 
and favourable 
commodity trading 
arrangements.

Strong systems 
and governance 
A scalable digital 
platform to deliver 
operational cost 
efficiency and 
support growth.

EV CHARGE POINTS
We offer electric vehicle 
charge points to businesses, 
with a range of options to suit 
different business needs.

ENERGY EFFICIENCY
We offer energy insight and advice 
to help our customers reduce their 
energy consumption, to save costs 
and carbon emissions. 

EV charging and supply

Energy data insight

METER INSTALLATIONS
We provide meter installations 
to connect properties under 
construction to a new utility supply, 
or to change the utility configuration 
in an existing building. 

New connections

Smart meters

Annual report and financial statements 2020 YÜ GROUP PLC

03

CHAIRMAN’S STATEMENT

A ROBUST AND 
RESILIENT PERFORMANCE

has been contained at 3.1%. In a clear 
demonstration of both intent and 
capability, last year the Group made and 
integrated two immediately earnings-
enhancing acquisitions of competitors’ 
books. The Group generated operating 
cash flow of £12.1m and remains largely 
debt free. We are now poised to significantly 
accelerate the realisation of our ambitions 
for scaled and sustainable growth. 

Robustly balanced decision-making 
processes and a clear and effective Board 
relationship with the Executive Committee 
have enabled agile leadership and the 
swift implementation of agreed strategies. 

Given the wider socio-economic context, 
a small profit in H2 2020 was most 
encouraging at this stage of our evolution. 
Perhaps more notable has been the 
establishment of a clear trajectory, 
evidenced by much-improved results, as 
legacy lower margin contracts were put 
behind us. This trajectory is the result of 
significant and sustained efforts made by 
all of my colleagues throughout the Group. 

In further and additional preparation for 
entering our scaling-up phase, the Group has 
changed its nominated adviser and broker 
and appointed new external corporate and 
financial communications advisers. 

I joined an ambitious and growing business 
and the team and I are delighted to have 
entered the next growth phase for the 
Group in which we accelerate our clear 
potential to generate further growth 
and sustainable profitability.

Momentum built on 
significant improvements and 
maintained differentiation
Your Board, in accordance with modern 
corporate governance practice, is now 
well balanced and comprises three 
independent non-executive directors and 
two executive directors. An effective blend 
of key skills across industry knowledge, 
M&A, digitalisation and effective corporate 
and financial governance is now being 
advantageously harnessed.

Inter alia, the Board’s focus has been 
on: mapping its ambitious objectives 
to a clearly defined and effective set of 
timelined implementable strategies; 
evolving and maintaining the clarity of 
efficient and appropriate management 
structures; embedding “joined-up” risk 
assurance and corporate governance 
within a judiciously defined risk/opportunity 
appetite. The Board has been fully engaged 
in supporting and mentoring the Group’s 
high calibre Executive Management Team 
to enable us to achieve our position as the 
growing principal disruptor and the leading 
“challenger” business in the sector.

Key elements of the differentiation within 
the Group continue to be: its nimble and 
entrepreneurial approach, its rigorous 
customer-centricity and a constant “can-do” 
willingness to either do things better or 
differently. A principal tenet of the Board 
has been to seek to balance and maintain 
this agility whilst ensuring the maturity of 
governance that is required to support the 
business as it accelerates in its “scale-up”, 
not least in its continuing adoption of a 
vital “digital-first” approach.

Following on from last year’s statement 
I am pleased to report that the integration 
of the organisational and management 
structures of the Board and the Executive 
Management Team, down through the 
organisation as a whole is now well-embedded 
and efficiently providing the framework 
for continued out-performance.

A high-functioning, driven and effective 
Executive Committee (“ExCo”) is in place 
and is actively pursuing its mandated 
growth opportunities whilst improving 
processes and systems to contain general 
overheads. These remain largely unchanged 
at 6.2% of sales. The team has highly 
experienced and motivated individuals in 
place and, importantly, the Group having 
thoroughly reviewed its retention policies 
continues to attract and retain top-quality 
and value-enhancing talent, at all levels, 
into its ranks.

Robin Paynter Bryant
Chairman

Resilience, growth and agility 
driven by breadth and depth 
of expertise, a reinvigorated 
Board and strengthened 
management team.

Introduction
I am delighted to provide my second 
statement to shareholders after what 
has been a pivotal, positive and highly 
constructive year for the Group.

Since I joined the Board in January 2020 
the world has been much altered by a 
global pandemic. This continues to present 
evolving challenges in the macro-environment 
within which we and our customers’ 
businesses operate. The Board’s ethos 
remains one of regarding challenging market 
conditions as providing opportunities both 
to test the mettle in the Group’s positive 
momentum, and to leverage its now 
strengthened overall position.

New ways of working, improved systems 
and streamlined processes have been 
stress-tested in the real world and have 
proved both robust and scalable. Despite 
the pandemic these have resulted in a 
c.60% reduction in year-on-year losses 
to an adjusted EBITDA position of -£1.7m 
together with a strong bookings performance 
and blended contract margins which have 
greatly improved by 2.7% to 7.6%. Bad debt 

04

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTMANAGING THE 
BUSINESS THROUGH 
THE COVID-19 PANDEMIC 

A RESILIENT BUSINESS MODEL
The global impact of Covid-19 has been 
unprecedented in modern times. The 
Group, its employees, customers and other 
stakeholders have all, to some extent, been 
impacted by the pandemic.

Initial priorities were to ensure continued 
adherence to Government guidelines to 
prioritise the safety of employees, whilst 
successfully mobilising the Group’s 
business continuity plan. 

The organisation’s ability to increase 
productivity, despite the difficult 
environment, have been a testament to 
the professionalism and maturity 
demonstrated by our teams.

Systems and processes have performed 
robustly and the Group is confident of its 
ability to withstand future lockdowns and to 
adjust to a new normal.

Detailed risk modelling and sensitivity 
analysis in the early stages of the pandemic 
resulted in risk mandates and operational 
processes being adjusted in a timely 
fashion, and implemented at pace. This has 
contributed to much of the impact of 
Covid-19 being mitigated during H2 2020. 

Customers in high risk sectors, such as retail 
and hospitality/leisure, have been supported 
wherever possible – and our cash collection 
performance suggests limited issues to date. 
That said, the Board continues to monitor 
the situation and has taken the prudent 
decision to increase, in 2020, provisions for 
expected credit loss and bad debt.

The main financial impact for the Group has 
been the “shock” lockdown during April and 
May 2020. The lockdown led to customer 
demand falling by close to 40% of normal 
levels combined with a significant price drop 
in global commodity markets. This resulted 
in a loss on energy over-purchased during 
H1 2020. There were also additional costs to 
balance the national energy network which 
were passed to energy suppliers during this 
period, which led to a “perfect storm” and 
resulted in exceptional costs in H1 2020.

On balance, colleagues and systems have 
been resilient to the impact of Covid-19, 
though the Board, as with the rest of the 
world, continues to closely monitor the 
situation in the hope of a return to a more 
normalised backdrop.

SUPPORTING OUR CUSTOMERS
Throughout the Covid-19 crisis we have 
provided support and advice for 
businesses, covering energy and broader 
business management topics. Via our 
website, social media and email we have 
signposted the Government support 
available to businesses and provided 
advice on managing energy efficiency 
during lockdown. We developed 
partnerships to enable access to 
independent financial advice and 
introduced new energy plans designed to 
support businesses with the challenges 
they face during these uncertain times. 

At the start of the pandemic we quickly 
responded to issue communications to 
customers to reassure them and advise 
them of the actions they should take to 

ensure the continued smooth-running of 
their energy account. Our website featured 
FAQs and advice articles covering subjects 
such as payment advice, meter readings, 
energy efficiency and Government financial 
support, with advice on who to contact for 
further assistance.

We developed two new energy plans, Agile 
and Assist, specifically designed to meet 
the needs of businesses during Covid-19 
and partnered with a financial adviser 
to provide advice on the support available 
to businesses during Covid-19, underpinned 
by a digital marketing campaign. 

Throughout this challenging period, our 
commitment to supporting our customers 
has ensured high service levels and 
customer satisfaction.

YÜTILITY 
SIMPLICITY

90%

the  estimated  volume  of 
customer  demand  in  H2 
2020,  compared  to  the 
position  pre-Covid-19

£1.8m

loss  in  H1  2020,  as  shock 
of  first  lockdown  hit

3,500

customer  views  of 
our  Covid-19  website 
support  pages

71,000

views  of  Agile  and  Assist 
product  landing  pages

15,000 

customer  support 
communications  during 
first  four  weeks  of  the 
first  lockdown

Annual report and financial statements 2020 YÜ GROUP PLC

05

performance, of £10.3m in average 
monthly bookings.

With people, systems and networks now in 
place your Board is highly confident in 
scaling the Group up to the next order of 
magnitude within our sector.

In short, the Group is now ready to launch 
a period of sustainable growth as it scales 
up to address and increase its rightful 
share of a £35bn market.

Robin Paynter Bryant
Chairman
30 March 2021

CHAIRMAN’S STATEMENT CONTINUED

Momentum built on 
significant improvements and 
maintained differentiation 
continued
The resilience of our systems and 
processes has been tested and proven, not 
least by the completed acquisitions of two 
of our competitors’ customer books during 
H2 2020. These books were speedily and 
seamlessly integrated into the Group’s 
scalable platform. Both acquisitions had 
very short investment payback periods 
and were immediately earnings enhancing. 
The Board has therefore a confirmed and 
evidenced confidence in the ability of the 
Group to continue to scale, over the short 
to medium term, both organically and 
by acquisition.

In keeping with last year’s statement of 
intent to enhance and improve our 
communications with the market and 
our investors, we have appointed a new 
nominated adviser and broker and new 
corporate and financial communications 
advisers in order to complement our 
excellent in-house capabilities. These 
moves are part of a programme to widen 
and deepen the Group’s relationships with 
our investor, banking and commercial 
audiences. We are seeking to create a more 
engaged environment for our partners 
and stakeholders in order to accelerate 
the meeting of our objectives for further 
automation, digitalisation and scaling-up.

Implementation of risk assured 
governance without loss of agility 
or opportunity
The benefits of having undergone a 
transformation in our governance have 
included the adoption of a detailed, 
sophisticated and robust approach to 
the identification, setting and management 
of judiciously defined risk appetites. 
Top-to-bottom line of sight governance 
from risk assurance to strategic 
objectives-underpinned by “joined-up” 
internal processes- within a defined risk 
management framework, are now 
embedded. These are evidenced by 
regular and frequent standing “intra-group” 

reviews at every level of the business. 
These include a regular and dedicated 
ExCo-led risk assurance forum. This, 
mentored and supported by the 
independent non-executive directors 
of the Audit Committee, is mindful 
that the essential speed and agility 
required of a challenger business 
remain uncompromised. 

The AIM investigation into the self-identified 
matters which arose in 2018 was 
satisfactorily closed during 2020. 

An ambitious and 
balanced strategy 
Having achieved upward momentum in our 
performance, the Board is now focused on 
the next phase of the Group’s evolution. 

The Group’s strategic priorities span: 
delivering organic growth supplemented 
by value-enhancing non-organic 
opportunities; driving cash and profitability 
as outlined in our financial framework; 
utilising digital technologies and innovation 
to assist in growth and improve cost 
efficiency; and maintaining and evolving 
the strong foundations of good governance 
and robust risk management. 

Now entering a significant scale-
up phase with good momentum
The Covid-19 pandemic has clearly tested 
many businesses across the world. In their 
mature response to the pandemic our 
staff, throughout the organisation, have 
demonstrated great dedication and 
fortitude. I sincerely thank them all for 
their clear focus on prioritising adherence 
to Government guidelines whilst managing 
these risks and continuing to deliver an 
unparalleled level of service to our 
valued customers. 

The Group is in a sound overall position, 
is largely debt free and with many positive 
key indicators. Adjusted EBITDA losses 
have been reduced by 60%, gross margins 
improved from 4.9% to 7.6%, general 
overhead costs are contained at 6.2%, 
and newly developed portal sales have 
contributed to a record H2 2020 

WE ARE NOW ENTERING A 
SIGNIFICANT SCALE-UP PHASE 
WITH GOOD MOMENTUM.”

06

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTACQUISITION: 
POWERING BRISTOL

Strong growth opportunities 
The acquisition is expected to deliver 
strong growth opportunities, with an 
anticipated contribution to revenue of 
approximately £10m over the initial 16 
months ending 31 December 2021. 
Contracts are expected to contribute 
beyond 2021 at c.£4.5m revenue per year.

The transaction has allowed the Group to 
assimilate an attractive sectorial customer 
base within our accelerating organic 
portfolio and to increase value by offering 
and cross-selling additional products and 
services. This acquisition is a part of our 
strategic growth plan to leverage our 
disciplined processes and scalable 
technology platform. It evidences the 
Group’s ability and appetite to scale. 

Outcome 
Following the acquisition, a quick and 
seamless transition was completed, with all 
customer contracts being transferred onto 
the Group’s systems within 24 hours.

Acquisition performance update 
Integration: The acquisition was quickly 
and efficiently integrated within the 
Group’s scalable platform. Limited 
incremental overhead enabled an 
enhanced return on investment.

Results: The Group acquired net assets 
of £1.3m. These consisted of £0.6m for a 
forward customer book, plus customer 
receivables balances of £1.2m, less the 
recognition of a £0.6m industry liability 
payment which is payable in August 2021. 
The £1.2m customer receivable balances 
were largely collected within four weeks of 
the completion of the acquisition, ensuring 
a very short acquisition cost payback. 

Renewals: The Group successfully 
concluded the renewal of the Bristol City 
Council energy supply contract in 
December 2020. Being powered by 100% 
renewable energy was critical to the 

council’s ESG policies. Our Pure Green plan 
ensured we were able to offer and deliver 
on this requirement and was a key factor in 
securing a contract renewal. The flexibility 
in our billing platform has allowed us to 
deliver on the bespoke requirements of 
public sector bodies such as Bristol City 
Council. As a result we are now on the 
DPS platform, allowing access to further 
business opportunities with high credit-
quality public sector entities.

Proven template for future 
opportunities 
The successful acquisition evidences 
the Group’s ability to unlock the benefits 
of scale and fashioned a proven template 
for potential further, value-accretive, 
acquisitions.

c.4,000 in 
24 hours 

4,000  sites  successfully  migrated  to  our 
scalable  platform  within  24  hours

Cash  
positive

prompt  cash  and  profit  generation

Strong 
renewals 

72%  of  sites  due  for   
renewal  secured  by 
28  February  2021

During H2 2020, the Group 
acquired and successfully 
integrated two customer books 
from competitors, one such book 
being the acquisition of Bristol 
Energy’s business portfolio. The 
Board expects further market 
consolidation and will look to 
integrate other customer books, 
in tandem with strong organic 
growth, where such acquisitions 
enhance shareholder value.

Overview
In August the Group completed the 
acquisition of the B2B customer book from 
Bristol Energy Limited, a wholly owned 
subsidiary of Bristol City Council.

The acquisition added c.4,000 meter 
points to Yü Group’s meter portfolio, an 
increase of c.40% to the Group’s meter 
base at the time.

The B2B book consisted of a broad range of 
gas and electricity supply contracts running 
for up to three years, servicing a range of 
public sector and business customers. The 
acquisition did not include Bristol Energy’s 
forward commodity purchases. As part of 
the acquisition a small number of industry 
specialists transferred to the Group to fill 
existing vacancies.

Rationale
The acquisition has enabled the Group 
to enhance gross margin and generate 
economies of scale through:

 »

increasing the product range offered 
to customers utilising the Group’s 
sophisticated CRM system;

 » using the Group’s scalable technology 
platform to leverage overheads across 
a larger portfolio of contracts;

 » enhancing trading capabilities on the 

increased volumes of energy to forward 
hedge; and

 »

the ability for the Group to hedge 
customer volume on the acquired 
contracts on lower forward commodity 
market prices than those assumed in 
the prices of contracts acquired.

Annual report and financial statements 2020 YÜ GROUP PLC
Annual report and financial statements 2020 YÜ GROUP PLC

07

CHIEF EXECUTIVE OFFICER’S STATEMENT

EMERGING STRONGLY FROM 
AN EXTRAORDINARY YEAR

Our focus is now firmly on scaling the 
business (bigger, better, faster, stronger) 
using our unique position to leverage 
partnerships and other relationships 
to accelerate growth whilst enhancing 
shareholder confidence. 

Strong management team 
and organisational support 
In the first quarter of 2020 the Group 
announced the appointment of a new 
Chairman and a senior independent 
director creating a Board composition of 
three independent non-executives and 
two executive directors. Whilst the Board 
has only been physically able to meet once 
before lockdown, I’m pleased with the 
blend of support and challenge we’ve 
established during subsequent “Teams” 
Board meetings. It was never going to be 
easy establishing a new Board during this 
period, but the support and contribution 
of each Board member has helped 
position the business for growth.

The Executive Committee (“ExCo”) has been 
simplified, streamlined and strengthened. 
Its primary role is to deliver the Board’s 
strategy and implement the business plan, 
whilst managing communication from the 
Board to the wider business and vice versa. 
Each member chairs and hosts specific 
monthly business forums such as sales 
and marketing, debt and commercial, 
people, risk and digital transformation. 
KPIs and targets set in the business plan 
are validated, tracked, measured and 
monitored in these forums. This level of 
analysis gives the Board confidence that 
the business is collectively delivering in 
accordance with the business plan. This 
strategy has been the single biggest factor 
in both our performance in 2020 and the 
heightened confidence the Board has in its 
ambition for sustainable profitable growth. 

I am confident the Executive Committee 
is adequately supported, vested and 
incentivised to achieve targets set for 
2021 and beyond. We are experts in 
the B2B utilities market, and I expect to 
leverage our position to target 
complementary opportunities.

MONTHLY AVERAGE 
BOOKINGS 
(£m)

.

1
5

.

4
8

2
3

.

3
5

.

2

.

6

3

.

0
1

17

18

H1 
19

H2 
19

H1 
20

H2 
20

CONTRACTED REVENUE
(£m)

.

2
2
3

.

1
4
2

.

3
9
1

.

4
7
1

.

1
6
1

.

0
1
1

2
9

.

.

1
6

Q1 
21

Q2 
21

Q3 
21

Q4 
21

Q1 
22

Q2 
22

Q3 
22

Q4 
22

Bigger (high growth) 
The investment in our sales strategy has 
delivered very impressive results and set 
the bar for subsequent years. We have 
made some tough decisions to end 
relations with some channel partners in 
favour of more specialised partners which 
are able to better pinpoint our target 
market both demographically and 
segmentally. Additionally, our digital 
channel launched in Q1 2020 has 
exceeded expectations producing 
annualised bookings of over £21m in H2. 

Bobby Kalar
Chief Executive Officer

A defining year underscoring 
the strength, maturity and 
momentum of our business.

I’m particularly pleased with the strength, 
maturity and focus the team have shown 
throughout the year. An incredibly strong 
performance, in extraordinary economic 
circumstances, is a testament to the hard 
work of the past few years, and I know this 
will continue to benefit the Group as it 
continues to scale over the coming years. 

I have spoken passionately in previous 
statements about the errors of the past 
and the need to reset and strengthen 
the business: about tightening processes 
and controls, having stricter corporate 
governance in place and closing gaps 
and cracks to stop gross margin leakage 
throughout the customer lifecycle. In 
summary, realigning the business for 
strong, sustained and profitable growth, 
the results in these annual accounts show 
that we have achieved this difficult but 
necessary result. This reset period is now 
firmly behind us and I’m pleased and 
relieved to be able to draw a line under 
that period of our business journey. 

08

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTRead more about our KPIs 
on page 18 and financial 
framework on page 23

MERGERS AND 
ACQUISITIONS

In addition to the accelerating organic 
growth being achieved, the Group aims 
to take advantage of its scalable 
platform and strong balance sheet by 
the acquisition of competitor customer 
books. The rationale is simple: the 
higher growth achieved by the Group, 
the more economies of scale that can 
be achieved, and the more potential for 
commercial value added by offering 
customers a new experience.

The Group constantly reviews the 
competitor landscape on a proactive 
basis to identify potential targets. There 
are c.20 smaller suppliers in the B2B 
market, and some suppliers of similar 
or larger scale to the Group. Where 
opportunities for bolt-on acquisitions 
are noted, analysis is performed based 
on robust criteria covering: the 
customer segmentation and fit of the 
portfolio with the Group’s own risk 
appetite, systems and platforms; the 
ease of integration; the position on 
commodity trading; and (of course) the 
commercial value that can be achieved.

The Group successfully acquired and 
integrated two customer books during 
H2 2020. These acquisitions were 
structured as a purchase of a forward 
contract book plus the discounted 
purchase of customer receivables 
balances (having considered bad debts 
and risks). The Group assessed other 
opportunities which were not progressed 
due to a lack of strategic fit. 

The Board will continually monitor the 
situation for bolt-on acquisitions to 
complement the strong organic growth 
ambition of the Group.

FROM THE HARD 
YARDS, I SEE GOOD 
TIMES AHEAD.”

Overall new booked business has 
outperformed expectations, more so given 
the added pressure of Covid-19 and the 
effect on British businesses. Our monthly 
run rate in 2020 averaged £8.2m with H1 
averaging £6.2m and H2 averaging £10.3m. 
The management team has remained 
disciplined in targeting only good quality, 
good margin contracts and with legacy low 
margin contracts now behind us we are 
seeing improved gross margins being 
realised in the business. The Group aims to 
at least maintain these margins in forward 
years. Further, the Group will now target a 
retention rate of 70%.    

In addition to strong organic growth, the 
Group successfully completed two 
competitor book acquisitions in H2 2020. 
The combined books account for around 
4,500 meters including Bristol City Council 
and form part of the Group’s strategic 
growth plans. The acquisitions were 
immediately cash generative with no 
noticeable additional cost to serve. I’m 
pleased to have demonstrated the Group’s 
appetite and ability to seamlessly migrate 
these meters into our scalable operating 
platform over the course of a weekend. 
We now have a proven template for deals 
and are confident our operating model 
is robust. We are actively looking to 
complement our accelerating organic 
portfolio with strategic acquisitions as 
the utilities market further consolidates.        

Better (more profitable) 
It’s relatively simple and easy to quickly 
grow a B2B supply business by selling 
supply contracts to a vast addressable 
market. The Group reported that it had 
tendered a combined £2.5bn of available 
supply contracts in 2020. A modest 
additional 10% of tendered business being 
secured would have seen booked revenue 
of £250m generated, increasing bookings 
by a further 125% to that achieved in 2020. 

The fact is being able to “attract, contract 
and extract” good quality, good gross 
margin business that will complete the 
lifecycle journey from “booking through 
to cash” without margin leakage and take 
additional products during their term, 
and remain “sticky” for a further term, is 
in fact very difficult. It’s often tempting 
to compromise quality for quantity in a 
market where scale is important. The 
“hard yards” have paid off for the Group 
and we’ve developed strong expertise in 
successfully and selectively being able 
to “attract” and “contract” business that 
completes the lifecycle journey and 
“extract” profit. The Group will remain 
resolutely focused and disciplined in 
maintaining this strategy and is confident 
that the result will contribute positively to 
our EBITDA. 

Our systems now allow us to track the 
position of any contract in our portfolio 
and pinpoint whether it is contributing 
positively or negatively to the target profit. 
Such granularity and speed is a game 
changer in our business and having 
removed significant gaps and cracks in 
the business we’ve created a well-oiled 
organisation. I’m pleased that the results 
speak for themselves. 

Faster (digital first) 
Having complete confidence around the 
strength of the business, the Group will 
now focus on making the customer journey 
(from tender through to cash) faster, 
through a digital-first strategy. 

I’ve spoken previously about the Group’s 
desire to automate and digitalise our front 
facing and back office business processes.

Annual report and financial statements 2020 YÜ GROUP PLC

09

 
OUR VALUES

Customers
We are passionate about our 
customers and strive to meet 
or exceed their expectations 
on every experience.

Innovation
We use our imagination to 
drive innovation through a 
continuous learning mindset.

Teamwork
We work together seamlessly, 
across boundaries, to meet 
the needs of our customers 
and to help our Company win.

Integrity
We are trusted and 
accountable to uphold the 
highest standards of integrity 
in all of our actions.

CHIEF EXECUTIVE OFFICER’S STATEMENT CONTINUED

Faster (digital first) continued
Although we’ve already made great strides, 
the Group emphasis is on delivering its 
digital strategy in 2021 for benefit in 2022. 

The recruitment of Jason Prothero as 
Commercial and Digital Transformation 
Director earlier this month shows clear 
intent in the Group’s appetite to embrace 
innovation through technology. Having 
established strong foundations, automating 
and digitally transforming the business 
will allow us to optimise the business by 
removing costs and manual processes, whilst 
also providing a better customer experience. 

The Group sees automation and 
digitalisation as an opportunity to further 
disrupt the market, and to scale more 
quickly and predictably. It will also enable 
efficiencies in cost to serve and cost to 
acquire, enabling bottom line profitability 
to be increased further as the Group scales. 

Stronger (robust and resilient) 
If ever there was an ideal opportunity to 
stress-test the strength of a business, 
then Covid-19 provided it. We successfully 
transitioned our workforce to remote 
working before lockdown with no disruption 
to the levels of customer service or 
business operations as we launched 
our business continuity plan. 

Q1 2020 
With a newly formed Board, and after the 
work to reset the Group, the business 
started 2020 in a strong position with 
significant optimism. 

Q2 2020 
April saw usage volumes impacted directly 
because of lockdown as our customers used 
35% less energy than they expected in a 
normal April period. During Q2 the business 
did not see levels of customer debt increase 
as previously modelled and our strong billing 
performance meant we were able to collect 
payments for the energy used. New sales 
bookings remained strong and continued to 
grow month on month. The impact of the 
reduced levels of volume usage in Q2 meant 
that not only did our customers use less 
energy but we also had to sell the excess 
energy back to the grid at a lower price than 
originally purchased due to commodity 
market movements. 

The EBITDA impact to the business due 
to Covid-19 was the predominant driver of 
the £1.8m loss incurred in H1. Excluding 
the impact of the first, shock, lockdown, 
I’m confident our business was set to meet 
its previous objectives of returning to 
break-even position during H1.

Q3 2020 
As the UK came out of lockdown and 
businesses began to find new ways of 
operating, customer volume levels 
increased to 90% of pre-Covid-19 levels 
and pleasingly sales momentum continued 
into Q3 with July recording a record 
bookings month of £13.3m. Very strong 
billing and cash collection performance 
continued, with the business seeing 99.5% 
of monthly billed revenue collected and 
tight controls maintained around customer 
debt management. During the period the 
Group successfully onboarded c. 4,000 
meter points onto its operating platform. 
This was the Group’s first acquisition and a 
test case for further such opportunities. 
An excellent team effort and a 
determination to immediately enhance 
value saw the business manage the full 
migration process quickly and seamlessly. 

Q4 2020 
The announcement that from the 5 November 
the UK would go into its second lockdown 
echoed fears that customer volume usage 
would be impacted as in Q2. More businesses 
that had managed to survive thus far may 
not financially survive a second lockdown 
and the net effect on our business could 
be worse than before. However, apart from 
a slight dip in volume in November the 
business felt little impact in this second 
lockdown and by December customer 
volume usage had increased to 93%. All 
other KPIs trended in line with Q3. 

Summary 
It certainly has been a year of four quarters 
and each quarter has brought new 
challenges which we have successfully 
overcome. We enter the new financial year 
in a strong position and with excitement. 
In summary:

 » We have a strong balance sheet even 
after purchasing two customer books. 

 » Our sales strategy has worked well with 
good margin business being booked 
and with all legacy contracts behind us. 
I see the sales momentum and 
discipline continuing to drive 
performance and deliver profits. 

 » Strengthening our billing and cash 
collection performance has had an 
immediate positive impact on intra-
month cash collected. Combined this 
year we have collected 99% of what we 
have billed in the year. For 2021, we 
expect to see a similar performance. 

 » Customer receivables have been closely 
monitored throughout the year, and our 
overdue balance performance remains 
strong at eight days. 

10

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 » A strengthened and much improved 
Board and Executive Committee is 
ready to take the business to half a 
billion of revenue. 

 » We are an entrepreneurial, agile and 
ambitious business with the strong 
foundations on which to scale.

Finally, I’d like to extend my heartfelt 
gratitude to the whole team who have 
helped and supported the Group by 
playing an integral part of delivering a 
defining year.

Outlook 
I am extremely pleased to report that the 
new financial year has started strongly 
building on our very strong 2020 
performance. As we entered 2021 
contracted revenue was already over 
90% of the revenue recorded in FY 2020. 
We will continue to build as we add new 
sales bookings through acquisition of 
new customers and via renewal and 
cross-sell to existing customers.

Average monthly bookings during Q1 2021 
are performing ahead of 2020 following 
a very strong H2 2020 where monthly 
bookings averaged £10.3m. Bookings 
represent an annualised value of contracts, 
and typically our contracts are offered 
over a one, two or three-year term leading 
to additional forward revenue being 
secured with our average contract term 
increasing from 22 months in 2019 to 24 
months in 2020 with further improvements 
targeted for FY21.

Renewal rates of 60% are also targeted 
to increase to over 70%; and the average 
number of products enjoyed by each 
customer is expected to expand. 

As a result of this accelerating organic 
growth performance we expect revenue 
in FY 2021 to be significantly above the 
£101.5m delivered in FY 2020; and ahead 
of market expectations. We also expect 
adjusted EBITDA to be significantly ahead 
of market expectations for 2021. 

Our confidence is based on the high-
quality, profitable and growing contract 
book in place; the impact of H2 2020 
acquisitions to flow into 2021; and a strong 
emphasis on control of overheads using 
digital technology as the Group embarks 
on its rapid scale phase.

PARTNER PORTAL

Our digital partner portal has been 
the Group’s fastest growing sales 
channel in 2020, providing an 
efficient and low cost way to access 
large numbers of disengaged SMEs.

£21m

annualised  bookings  delivered   
in  H2  2020  via  new  digital  channels

In addition, management continue 
to review the potential for earnings 
enhancing acquisitions of competitors’ 
customer books. These would provide 
further significant value increasing our 
scale and providing benefits via our 
platform, whilst unlocking significant 
cross-sell opportunities. I believe these 
opportunities will arise over the short 
to medium term, as the market looks 
to consolidate. 

Bobby Kalar
Chief Executive Officer
30 March 2021

THE BUSINESS IS 
PRIMED AND READY 
FOR PROFITABLE 
GROWTH.”

Read more on our business model 
on page 14 and strategy on page 16

Annual report and financial statements 2020 YÜ GROUP PLC

11

OUR MARKETS

DISRUPTING A 
SIGNIFICANT MARKET

MULTI-SECTOR AND  
MULTI-CHANNEL APPROACH
We are determined to transform the 
business utility market, continuously 
innovating to deliver Yütility Simplicity. As a 
supplier of essential services our offering is 
fundamental for the successful operation of 
all businesses across the UK. As such, the 
Group is largely “sector agnostic” – allowing 
a risk based approach. 

The Group currently supplies around 17,500 
of 1.7 million business gas and electricity 
meter points in the UK with a market share 
of approximately 0.4% of the business-to-
business supply market. Consequently, 
there is enormous opportunity for growth.

1. SMALL AND 
MEDIUM-SIZED 
BUSINESSES 

2. THIRD-PARTY 
INTERMEDIARIES 
AND PARTNERS

Engaging directly with small, 
medium and multi-site businesses
We continue to focus on our target 
market of the 810,000 businesses 
which engage directly with energy 
suppliers and the 635,000 businesses 
which have not switched their business 
energy supplier.

During the Covid-19 pandemic, an agile, 
digital approach has become more 
important than ever. Using digital tools 
and innovative solutions, we overcome 
three barriers for these customers: trust, 
hassle and cost. We help businesses 
drive cost and time efficiency via a 
combination of great service, simple 
straightforward communication and 
utilities all under one roof. 

DIGITAL MARKETING: 
The Group has been able to target 
disengaged SME businesses via digital 
marketing channels to position itself as 
an expert in the sector. Our Energy 
Health Check campaign targeted small 
businesses via social media and digital 
PR, encouraging them to engage with us 
via a digital tool. This helped to build up 
a database of SME business contacts. 
Our agile approach allowed us to 
quickly respond to changing customer 
needs during the Covid-19 pandemic. 
Digital campaigns to market energy 
products and financial support to SMEs 
resulted in a 169% increase in website 
traffic for 2020.

Engaging through third-party 
intermediaries (“TPIs”) or 
carefully selected partners, 
to secure new business
Our multi-utility and multi-channel 
approaches provide choice, flexibility, 
speed of response and ease of use for 
our partners and TPIs.

NEW ROUTES TO MARKET:
We launched a brand-new partner 
portal channel to target disengaged 
SME businesses and maximise our 
margins. In less than 12 months this 
grew from zero revenue to c.1,600 
contracts per month (with revenue 
booked of £3.5m per month) in H2. The 
portal allows us to access a huge pool 
of disengaged businesses quickly and 
effectively, with minimal intervention, 
working with a range of partners from 
commercial agents to brokers. This low 
cost digital channel delivers competitive 
rates, whilst maintaining strong 
margins, creating a win-win for all 
parties. This channel has also enabled 
us to target high margin small 
businesses moving into new business 
locations, known as changes of tenancy 
(“COTs”). We created a product for COTs 
within this channel to great success. 
Partners have been lining up to work 
with us in significant numbers, 
attracted by our speed of delivery.

12

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORT 
 
3. PUBLIC  
SECTOR 

Accessing high volume and good 
credit risk public sector 
opportunities
Our flexible, scalable billing and 
customer management systems have 
enabled us to break into the public 
sector. The flexibility in our billing 
platform has allowed us to deliver the 
bespoke requirements of public 
sector bodies. As a result we are now 
on the Government’s Dynamic 
Purchasing System platform, enabling 
access to high quality opportunities, as 
evidenced by the renewal of the Bristol 
City Council contract.

45%of the market engage directly 

with suppliers to switch1

635,000

customers have 
never switched1

330,000

businesses engage 
through TPIs to source 
their energy supply1

COMPETITION

Potential consolidation 
of smaller players
The B2B supply market is more complex 
and less diluted than the domestic space, 
with fewer suppliers and a less onerous 
regulatory regime. 

 »

 »

The suppliers present are broadly split 
across four tiers:

 »

 »

the Big Six: albeit more focused on the 
B2C market, the Big Six typically offer 
some B2B supply;

large suppliers: with over 1% market 
share, typically with revenues of £500m 
to £1bn+;

challengers: a select number of 
suppliers, which includes Yü Group, 
characterised by a modest market share, 
though with a high growth ambition; and

small suppliers: a pool of c.20 small 
suppliers which offer gas and/or 
electricity supply contracts.

Yü Group has collated a team of experienced 
professionals, built partnerships with third 
parties and developed a scalable platform. 
With these assets, the Group looks to build 
scale, organically and via acquisition of 
smaller suppliers, to become a large 
challenger supplier whilst maintaining its 
disruptive focus.

OUR TARGET CUSTOMER 

They value a fair and 
easy service and appreciate 
our innovative offer
Small and medium-sized businesses across 
the UK are more time poor than ever. As a 
consequence, they may not engage with their 
energy supplier and are likely to be on 
expensive tariffs, suffering poor service.

We provide a fair price through a quick 
quote and easy sign-up process and 
a long-term “hassle-free” 
experience for these 
customers.

1 

 Source: independent 
analysis from Bfy 
Consulting of B2B 
energy supply market, 
February 2020.

Annual report and financial statements 2020 YÜ GROUP PLC

13

 
OUR BUSINESS MODEL

A FRESH 
APPROACH

Our unique multi-utility offering and 
agile delivery of innovation are focused 
on developing a fresh approach to 
business utility supply in the UK.

Driving innovation in business utility supply
Yü Group PLC deploys innovation and technology to 
make it easier, cheaper, quicker and simpler than ever 
for UK SMEs to sign up and manage all their utilities in 
one place, whenever and wherever they are. We deliver 
this through a combination of user-friendly digital 
solutions and personalised, high quality customer 
service. Our multi-utility offer spans electricity, gas 
and water supply, together with added value utility 
solutions for business customers across the UK. We 
support businesses in achieving their low carbon goals 
via a range of sustainable energy solutions, including 
the option to source 100% clean energy through our 
Pure Green plan. Using an agile approach to innovation, 
we are able to rapidly test and roll out new routes to 
market and product offerings.

Significant market opportunity
We are a direct supplier, not a broker, employing a 
range of routes to market in order to drive scale. We 
serve primarily small and medium-sized businesses 
across the UK – a £35bn addressable market offering 
significant scope for growth. We are developing 
innovative routes to market that allow us to reach 
these businesses quickly, efficiently and at scale, 
utilising new technologies such as our broker and 
partner portal which allows a quick and easy quote 
and sign-up process.

Strong systems and an experienced team
We ensure effective governance and compliance, 
using robust, scalable systems and automated 
processes to deliver a high quality customer 
experience, whilst our trading and hedging policy 
ensures we effectively manage and reduce the risk 
from energy market volatility.

Our experienced and committed management team has 
significant energy sector expertise, blended with fresh 
thinking from other market sectors to drive innovative 
approaches, embedded in a deep understanding of 
the utility needs of modern-day businesses.

Clear strategy for growth
We are an agile business, with scalable technology 
and expertise to rapidly test and roll out new routes 
to market and product innovation to drive scale and 
differentiation, capitalising on the opportunities in the 
evolving business utility market. The Group has a clear 
strategy to deliver sustainable profitable growth and 
value for all of our stakeholders. 

14

YÜ GROUP PLC Annual report and financial statements 2020

HOW WE DEVELOP OUR BUSINESS

Our primary revenue stream is through the supply of gas, 
electricity and water to commercial properties, supplemented 
by added value services such as energy efficiency reports, 
EV charge points and meter installations. Our utility supply 
plans provide fixed price and fixed duration contracts that 
deliver a subscription model with good visibility of future 
revenues. Our typical contracts offered are 1, 2, or 3 years 
in duration.

Average  contract  term

24 months

For utility supply, we typically receive a variable income, 
based on the units (kWh for electricity and gas, or m3 for 
water) the customer consumes, and a standing charge 
typically based on the size of the customer’s utility connection. 
We target robust small and medium-sized businesses, and 
make it easy for customers to switch their energy supply to 
us. We engage with customers via multiple channels.

Direct sales
Our direct sales team engages with customers via both 
inbound and outbound contacts, offering the benefit of 
a quick and easy quote and sign-up process. This channel 
has successfully adapted and continued to grow during 
the Covid-19 pandemic with targeted digital campaigns 
to attract disengaged SMEs.

Online
Our digital, broker and partner portal has seen strong 
expansion, providing an efficient and low cost to acquire 
channel. It allows customers and partners to quickly and 
easily quote and contract online. This sales channel has 
been the Group’s fastest growing during 2020.

Brokers
We work with carefully selected third-party intermediaries 
(“TPIs”) aligned to our commitment to transparency 
and service. We engage directly for larger, more 
complex accounts, providing a rapid turnaround 
and bespoke service.

Renewals and relationship management
We maximise the opportunity to retain customers via 
our dedicated renewals team, complemented by excellent 
customer service through our relationship management 
team, building strong and enduring relationships. We deploy 
marketing automation to effectively engage customers 
during the renewal window.

Read about our markets on page 12

STRATEGIC REPORTWHAT MAKES US DIFFERENT

OUR KEY STAKEHOLDERS

Yütility Simplicity
Our unique multi-utility offer spans electricity, gas and water supply, 
together with a range of complementary added value utility solutions 
from meter installations through to EV charge points. As the only 
supplier providing UK businesses with multi-utility bundles for gas, 
electricity and water we help them to save time and money with all 
their utilities under one roof.

Sustainable solutions 
We support businesses in achieving their low carbon goals via a 
range of sustainable energy solutions, including pure green energy 
supply, power usage reporting and EV charging solutions. The 
launch of our Pure Green plan proved particularly successful with 
nearly 3,000 meters signed up in the first year, including Bristol City 
Council as part of its contract renewal.

Customer service
We help businesses drive cost and time efficiency via a combination 
of great service, simple straightforward communication and utilities 
all under one roof. We provide a fair price through a quick quote and 
easy sign-up process and a long-term “hassle free” experience, 
delivered through a combination of user-friendly digital solutions 
and excellent customer service including three-ring phone pick-up.

Our customers 
We continue to focus on targeting disengaged SMEs, primarily the 
635,000 businesses that have not switched their business energy 
supplier. Time-poor small and medium-sized businesses may not 
engage with their energy supplier and are likely to be on expensive 
tariffs, suffering poor service. We tailor our approach to target a 
wide range of sectors’ from manufacturing facilities to care homes, 
and from offices to schools and many more.

Digital innovation 
As an agile, digital-first, entrepreneurial business, we are constantly 
innovating using scalable technology and expertise to rapidly test 
and roll out new routes to market and product innovation to drive 
scale and differentiation, capitalising on the opportunities in the 
evolving business utility market. Our new partner portal is a prime 
example of this, utilising a digital solution to provide access to target 
disengaged SME businesses and maximise our margins.

Flexibility 
Our robust, scalable systems, agile approach and speed of delivery 
have enabled us to deliver two business acquisitions quickly and 
efficiently and to quickly respond to changing customer needs 
during the Covid-19 pandemic, developing and launching new 
products and digital marketing campaigns to target disengaged 
SMEs. The flexibility in our billing platform has also allowed us to 
break into the public sector by delivering the bespoke requirements 
of public sector bodies. As a result, we are now on the Dynamic 
Purchasing System platform, allowing access to high volume, good 
credit, public sector opportunities. 

Shareholders
Our business has great potential to grow in 
a controlled way, benefits from experienced 
management and has a recurring revenue 
stream with good forward visibility. 

Our robust financial framework ensures a clear 
focus on enhancing shareholder return through 
balancing the growth, profitability and cash 
generation performance of the Group. 

The Group has demonstrated that it can 
successfully adapt and thrive during a turbulent 
period, whilst supporting its customer base. 

Financial framework on page 23

Customers
We deliver Yütility Simplicity for our customers 
via competitive fixed prices, a unique multi-utility 
offer, great service and product innovation. This 
combination is helping SMEs to overcome the 
barriers to trust, hassle and cost, freeing up 
their time to focus on running their business.

People and communities
Our talented team is based across our offices in 
Nottingham and Leicester. During the Covid-19 
pandemic, we have supported our teams in 
successfully adapting to flexible and home 
working, continuing to deliver high levels of 
service and productivity. 

Our new purpose-built Leicester office will 
shortly bring together our sales, marketing and 
technology innovation teams to drive the next 
phase of growth. We employ local apprentices, 
develop our people through a culture of 
continuous learning and engage our teams to 
work towards our common business purpose.

Engaging with stakeholders on page 34

Read about our people potential 
on page 32

17,425

meter  points  (+100%)

4.5 stars 

Trustpilot  score

<0.5%

B2B  market  share

3,000

meters  supplied  under 
the  Pure  Green  plan 

4,000

meters  onboarded 
from  Bristol  Energy 

£21m

revenue  booked  in  H2 
2020 via partner portal

Annual report and financial statements 2020 YÜ GROUP PLC

15

OUR STRATEGY

AMBITIOUS AND 
DELIVERABLE STRATEGY

Scaling the business on a proven platform. 

1. GROWTH

2. FINANCIAL RESULTS

There are over 1.7 million customer meter points throughout 
the UK, across various market segments. We look to scale 
our business through our core electricity, gas and water 
supply offering, supplemented by additional 
complementary products as appropriate. 

We secure new customers through varied routes to market 
and in line with our commercial criteria. We also offer great 
customer service to focus on retaining our valuable customers.

We look to acquire customer books from competitors where 
they meet our strict value add criteria.

Progress in 2020
 » Average monthly bookings of £8.3m, up from £4.2m 

in 2019

 » Successful acquisition of two customer books from 
competitors, adding c.4,500 meter points to the 

contract base

 » Exited 2020 with £93m of revenue contracted for FY 2021, 
an increase of 16% from 2019 (2019: £80m for FY 2020)
 » Contract acquisition at higher margin and in line with 

improved know your customer processes

 » Renewal rate of 60% for 2020, increased from 40% 

in 2019

 » Closed 2020 with 17,425 meter points, double the 

number at 31 December 2019

Priorities in 2021
 » Continued growth in bookings and contracted revenue, 
beyond the £8.3m and £93m, respectively, for 2020

 » Increase renewal rate to over 70% reflecting the 

improved customer base and strong service levels
 » Launch of new digital tools to accelerate organic growth
 » Cross-sell of multiple products across customer base
 » Launch of new sales, marketing and innovation centre 

in Leicester

 » Acquisition of further value-enhancing customer books

Achieving financial results to create shareholder return is 
a key priority of the business. To achieve this objective, the 
Group has set a financial framework to steward its position. 

This framework captures:

 »  growth, by scaling recurring revenues;
 »  increasing net customer contribution delivered from 

the Group’s customer base;

 »  controlling overheads and reducing costs as 

a proportion of revenues as the Group’s scales 

on its platform; and

 »  managing cash flow, through close customer 

receivables management and utilising the Group’s 

structured commodity trading arrangements. 

See further information on the Group’s financial 
framework on page 23

Progress in 2020
 » Legacy, low margin contracts now washed through 

and replaced by higher margin contracts

 »  Net customer contribution1 increased further, to 6.1% in 
FY 2020, and was 6.3% in H2 2020 (from -0.4% in FY 

2018 and 2.5% in FY 2019)

 » General overheads reduced from 6.3% in FY 2019 

to 6.2% in FY 2020

 » Significant cash held, with £11.7m available at 

31 December 2020

 » 99% bill to cash ratio, suggesting limited exposure 

to bad debt despite Covid-19

Priorities in 2021
 » Increase in net customer contribution, to target >7%
 » Maintain cash collection from customer receivables
 » Put in place efficiencies to reduce overheads from the 
6.2% of revenues in 2020 over the medium term

 » Optimise capital structure of the Group, to reduce cost 
of capital and invest surplus cash in strategic investments

KPIs

A B

C

Risks

1

2

4

KPIs

A D

E

F

Risks

1

2

3

1 

 Net customer contribution represents, as a percentage of revenue, gross margin less bad debt. For FY 2020, it also excludes the estimated impact of 
Covid-19 incurred during H1 2020. Without this estimate of Covid-19 impact, the net customer contribution for the year would be 4.5%.

16

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORT 
 
Key to KPIs

A

B

Contracted revenue

Average monthly 
new bookings

C

Total meter points

D

E

F

Net customer contribution

General overheads

Overdue customer receivables

Key to risks

1

2

3

Covid-19

Revenue recognition

Cash conversion 
from debt book

4

5

6

7

Disrupting the market

Commodity trading

Covenant breach

Relationship with regulatory bodies

3. DIGITALISATION

4. STRONG FOUNDATIONS

The Group is positioned to disrupt the market, with 
a proposition to bring hassle-free solutions to customers. 
The use of a digital-first approach is an import component 
of this strategy: to provide an efficient and rewarding 
customer experience, whilst ensuring cost advantage in the 
sector by utilising appropriate technologies.

Progress in 2020
 »  Launch of new broker portal, generating booking value 

of £21m in H2 2020

 » Increased deployment of SMETS2 smart meters, to 

provide greater operational control

 »  Automation of sales processes from sales to billing 

CRM systems

 »  First robotic process automation processes implemented
 »  Data science partnership to focus on collection 

of overdue customer receivables

Priorities in 2021
 » Unlock new digital acquisition channels
 »  Utilise data science and artificial intelligence to drive 

customer acquisition

 »  Further enhance customer experience utilising 

digital technology

 »  Further deployment of SMETS2 meters
 »  New system improvements to drive efficiency in the 

middle and back office, for impact in 2022

 »  Launch of Leicester innovation centre, bringing in new 

digital talent

The Group operates in an enormous market and continues 
to scale. Managing such growth requires robust governance, 
customer centricity and a workforce fully engaged and 
aligned to the Group’s vision.

The Group has invested in an experienced and capable 
Executive Management Team, complemented by highly 
capable colleagues with a common purpose. 

Systems and processes are in place on which to build and 
scale the business.

Progress in 2020
 » Introduction of Yü career pathways across the business, 
defining knowledge, skills and competencies required
 » Continued progression of home-grown talent, resulting 

in nine internal promotions across the Group

 » New incentive plan for key management implemented
 » Recruitment of additional talent, to further strengthen 

key areas

 » Improvement of employee engagement, with a score 

of 71% 

 » Leading industry Trustpilot score, at 4.5 stars
 » Reduced impact of Covid-19 by implementing risk 

management techniques

 » Supported customers with advice and new products 

to help mitigate impact of Covid-19

Priorities in 2021
 » Further investment in innovation and digitalisation 

skills, to bring further disruption to market
 » Mobilisation of new sales and marketing office
 » Continued support of employees through 

Covid-19 lockdowns, with particular emphasis 

on employee wellbeing

 » Further engagement with stakeholders, including 

corporate social responsibility initiatives

KPIs

A B

C

E

Risks

4

KPIs

D

E

Risks

5

6

7

Annual report and financial statements 2020 YÜ GROUP PLC

17

OUR KEY PERFORMANCE INDICATORS

ACCELERATING BUSINESS 
PERFORMANCE

1

2

3

1

3

CONTRACTED REVENUE 
(ONE YEAR FORWARD)
(£m)

AVERAGE MONTHLY 
NEW BOOKINGS
Average contract term: 24 months (£m)

£93m

+16%

£8.3m

+98% (£10.3m for H2 2020)

1

3

TOTAL METER 
POINTS

17,425

+100%

1
2
3
4

,

1
6
3
7

,

3
2
7
9

,

4
2
7
8

,

5
2
4
7
1

,

16

17

18

19

20

Definition
The total meter points demonstrate the gas, 
electricity and water supply points served 
by the Group at the relevant year end. They 
represent the exit rate as an indicator of 
business growth. 

Performance
Significant organic growth, as demonstrated in 
monthly bookings, plus the acquisition of two 
customer books during H2 2020 have led to a 
doubling of meter points served by the Group.

Target
In line with the Group’s growth strategy, 
the Board targets continued organic and 
inorganic growth which is expected to further 
increase meter points supplied by the Group. 

8
2

16

0
5

17

8
8

18

0
8

19

3
9

20

.

7
3

.

1
5

.

4
8

2

.

4

16

17

18

19

3

.

8

20

Definition
Contracted revenue comprises the estimated 
value of revenue, based on contracts with 
customers, for the subsequent 12 months. The 
actual amount recognised as revenue might 
typically vary by up to 10% due to the inherent 
estimation involved in this calculation. 

Customer demand is the best estimate of the 
energy volume to be supplied, also reflecting 
the impact of Covid-19 on some customers.

The KPI excludes contracted revenue beyond 
a year forward. 

Performance
Contracted revenue secured at the end 
of FY 2020 of £93m is 16% above that at the 
end of FY 2019. This is a very pleasing result, 
reflecting the high growth achieved by the 
Group during 2020.

This basis provides confidence to management 
in the ability to achieve growth in revenue in 
FY 2021. 

The growing level of contracted revenue is also 
with higher margin, higher quality contracts 
following the work the Group has done to reset 
its business model. 

Target
The Board targets significant improvement 
in contracted revenue by the end of 2021, to 
impact 2022. A compounding impact is also 
expected where higher contracted revenue 
results in higher renewal and cross-sell 
potential, continuing growth momentum.

Definition
Bookings represent the annualised revenue 
(or contract term if less than one year) of new 
business signed in the year, averaged on a 
monthly basis. Such bookings are secured 
through renewal of contracts with existing 
customers, the cross-sell of additional services 
to existing customers, or the acquisition of new 
customers through various sales channels.

Bookings will result in additional contracted 
revenue, dependent on contract start dates.

As with contracted revenue, the revenue 
actually achieved from such bookings may vary 
by up to 10% due to the inherent estimation 
involved under normalised conditions. 

Performance
Accelerating and significant growth in 
new bookings has been achieved, leading to 
a record month during H2 2020. The quality 
and margins on the new business booked 
have been considerably increased since 2018, 
giving a high confidence in continued 
improvement in margins.

Target
The Board targets continued growth 
in bookings as the Group scales in the 
significant UK market opportunity available.

A further increase is targeted via improvement 
to the Group’s renewal rate from 60% in FY 
2020 to above 70% for FY 2021 as a 
consequence of the improved customer book 
and strong service levels in place.

18

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORT 
Other KPIs 
In addition, the Board and Executive Management Team 
monitor various other metrics to manage the business and 
drive forward profitability. Such metrics include the externally 
reported Trustpilot score, total contracted revenue, average 
contract term, ratio of conversion of billing to cash, engagement 
via digital channels, employee engagement %, contract renewal 
rates, profitability returns by sales channel, and compliance 
with covenants and internal risk policies.

Links to remuneration
Management bonus incentives are linked to business growth 
and profitability KPIs. The Group LTIP is based on share price 
growth – providing direct correlation between shareholder 
value and the remuneration of key management.

2

2

3

4

2

4

NET CUSTOMER CONTRIBUTION 

GENERAL OVERHEADS 

6.1%

Improvement of 3.6% in 2020

6.2%

Improvement of 0.1% in 2020

OVERDUE CUSTOMER 
RECEIVABLES

8 days

+1 day

.

4
0
-

5
2

.

.

1
6

18

19

20

4
7

.

.

3
6

2

.

6

18

19

20

79

8

18

19

20

Definition
Net customer contribution measures 
the normalised profit contribution, as a 
percentage of revenues, directly linked to 
customer contracts. This consists of the gross 
margin reported (adjusted for the estimated 
impact of Covid-19 in H1 2020), less the bad 
debt and expected credit loss charged against 
adjusted EBITDA.

Definition
General overheads represent the overheads 
(excluding bad debt) charged to adjusted 
EBITDA as a percentage of revenue. It comprises 
the operating costs on a recurring basis and 
excludes the impact of equity-settled share 
based payments, movements in derivatives 
charged to the income statement and 
significant exceptional costs. 

Net customer contribution can vary as the 
Group flexes its commercial strategic 
objectives. Such changes can be a result of 
differing point of sale margins across differing 
sales channels, cross-sell of multiple products, 
managing lifecycle initiatives and closely 
managing bad debt and expected credit loss.

Performance
Business process improvements implemented 
during 2018 and 2019 are paying significant 
dividends in this KPI. 

Contracts sold at higher margins have replaced 
legacy, low margin contracts. 

In addition, significant commercial action 
to optimise customer lifecycle value and 
minimise bad debt is contributing to the 
upward trend.

Target
Continued upward momentum is targeted 
by management. This target is due to the 
new clean book, consisting of higher margin 
contracts, and the continued commercial 
initiatives taken to optimise customer 
lifecycle value.

Management targets over 7% net customer 
contribution from FY 2021.

Such general overheads are allocated by 
management between cost to acquire (costs 
incurred in sales, marketing and pricing new 
business), cost to serve (costs to operate and 
deliver core services to customers, including 
credit control) and general administrative 
(typically relatively fixed costs of the Board, 
functional support such as IT, HR and finance, 
and property costs).

Performance
The positive trend in overheads has continued, 
albeit at modest levels for FY 2020. Costs are 
broadly equally split between cost to acquire, 
cost to serve and general administrative.

Core to the financial strategy of the Group 
is to leverage the mainly fixed general 
administrative costs, whilst also benefiting 
from a low incremental cost to serve. Cost to 
acquire is sized to achieve significant growth 
for the Group.

Target
As a consequence of the efficiencies brought 
by scaling the Group, close control over fixed 
overheads and use of digital technologies, the 
current 6.2% overheads incurred by the Group 
are expected to reduce in the medium term, 
with specific material change from FY 2022.

Definition
Overdue customer receivables (“OCR”) 
represents the amount outstanding and 
overdue, net of provision and deferrals, to key 
customer receivable balances, compared with 
the revenue recognised. Such balances are the 
amounts held in relation to accrued income 
which is beyond the normal one month billing 
cycle, plus trade receivables (net of VAT and 
CCL) that are overdue.

Management utilises this metric as it assesses 
the trending of working capital tied up in 
customer receivable balances and also 
highlights any unprovided risk to the income 
statement on such balances.

Performance
FY 2020 performance has been similar to prior 
years, in line with management targets.

Target
The relatively stable performance of the Group 
over recent years has shown clear focus by 
management in this area. Based on the wider 
economic context and the Group’s ability to 
absorb some movement, the Board targets 
OCR to be broadly similar (at less than 10 days) 
in FY 2021.

Links to strategy

1 Growth

2 Results

3 Digitalisation

4 Solid foundations

Annual report and financial statements 2020 YÜ GROUP PLC

19

FINANCE REVIEW

STRONG AND IMPROVING 
UNDERLYING PERFORMANCE

Analysing profitability
Gross margin for the year was 7.6%, up 
from 4.9% in 2019 despite the 1.5% impact 
of Covid-19 during 2020. Gross margin for 
H2 2020 was 9.1% (H1 2020: 5.7%, 2019: 
4.9%), showing significant improvement. 

Net customer contribution2, representing 
underlying profitability achieved from 
customer contracts, was 6.1% for the full 
year and 6.3% for H2 2020. Management is 
pleased to report this 2.5x increase in H2 
2020 from the prior year (2019: 2.5%).

Continued positive momentum in net 
customer contribution is targeted by 
management. Legacy, low margin 
contracts have, as expected, washed 
through during 2020. They are now 

replaced with higher quality, higher margin 
contracts, and the Group continues to 
focus on customer lifecycle initiatives. 

The Board is pleased to report that, at 
31 December 2020, contracted revenue 
for 2021 is £93m, consisting wholly of 
these new improved margin contracts. 

The improving net customer contribution 
performance in 2020, to 6.1%, is after a 
3.1% charge for bad debt (2019: 2.5%). 
The level of provisioning has been 
increased in view of the wider economic 
context caused by Covid-19, despite solid 
cash collection for FY 2020. The Board 
targets a reduced bad debt charge in 2021 
to support continued improvement in net 
customer contribution.

REVENUE AND EBITDA EVOLUTION

Revenue

Adjusted EBITDA

£m

120

110

100

90

80

70

60

50

40

30

20

10

0

1 

2 

£m

1

0

-1

-2

-3

-4

-5

-6

-7

2018

2019

H1 
2020

H2 
2020

FY 
2020

2018

2019

H1 
2020

H2 
2020

FY 
2020

 Adjusted EBITDA is earnings before interest, tax, depreciation and amortisation, and before 
certain exceptional or one-off costs. The reconciliation between IFRS and adjusted EBITDA, 
as an alternative reporting measure, is included in note 7 to the financial statements.

 Net customer contribution represents, as a percentage of revenue, gross margin less bad debt. 
It also excludes the estimated impact of Covid-19 incurred during H1 2020. Without this estimate 
of Covid-19 impact, the net customer contribution for the year would be 4.5%. 

Paul Rawson
Chief Financial Officer

A clear and pleasing 
improvement in our 
performance, delivered under 
our robust financial framework.

Results
The results for the year to 31 December 
2020 demonstrate clear momentum in the 
financial performance of the Group. 

Revenues of £101.5m (2019: £111.6m) 
were ahead of market expectations. A very 
strong H2 2020 performance, at £55.6m 
(21% higher than H1 2020), was achieved 
as accelerated new sales bookings and 
book acquisitions strengthened revenues, 
and customer energy consumption 
recovered post the initial “shock” of the 
first lockdown.

The Group’s loss for the year ended 
31 December 2020 was £1.2m, significantly 
below the £5.0m loss for the prior year.

Adjusted EBITDA1 loss at £1.7m for the 
year was significantly improved from the 
prior year (2019: loss of £4.2m). The Board 
is also pleased to note H2 2020 showed an 
adjusted EBITDA profit of £0.1m (H1 2020: 
£1.8m loss, largely due to Covid-19). Whilst 
this level of profit is not at the scale the 
Board is satisfied with, it is pleasing to 
see the Group return to a profitable 
footing with positive trends across all 
key indicators. 

20

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTIMPROVING PROFITABILITY

Net customer contribution 

General overheads

%

8

7

6

5

4

3

2

1

0

-1

e
u
n
e
v
e
r

f
o
%

%

8

7

6

5

e
u
n
e
v
e
r

f
o
%

2018

2019

H1 2020

H2 2020

FY 2020

2018

2019

H1 2020

H2 2020

FY 2020

OUR FINANCIAL 
FRAMEWORK IS 
ESTABLISHED TO 
PROVIDE SHAREHOLDER 
VALUE... 
SUSTAINABLE AND 
SIGNIFICANT REVENUE 
GROWTH; A FOCUS 
ON THE DRIVERS 
OF EBITDA; AND 
OPTIMISING THE 
GROUP’S CASH 
POSITION.”

Estimating the impact  
of Covid-19
Isolating the impact of the pandemic on 
the financial results reported is a complex 
exercise which requires management 
judgement. The full impact of the pandemic 
is, therefore, reflected in the Group’s 
reported adjusted EBITDA and not 
included as an exceptional cost. In 
calculating net customer contribution 
as an underlying performance metric, 
management has made an estimate of 
the significant one-off costs incurred.

A fall in customer energy consumption was 
particularly evident in April and May 2020, 
at the time of the first lockdown, when 
demand fell to c.65% of normal levels. This 
“shock” volume reduction led to an 
over-hedged (i.e. a long) traded commodity 
position which coincided with a significant 
decline in commodity prices caused by the 
near global lockdown. The combined 
consequence was a gross margin loss on 
the over-purchased energy. In addition, 
there were significant additional costs over 
the same period in operating the national 
energy system which were passed through 
to energy suppliers. 

Management estimates that a substantial 
proportion of the £1.8m loss incurred in 
H1 2020 was a direct result of the initial 
shock of the first lockdown. 

For H2 2020, customer energy volumes 
have been more stable, at c.90% of pre 
pandemic demand, and management have 
implemented some risk mitigation and 
commercial strategies for this new normal. 
Whilst the Group’s revenues and gross 
margin have been impacted, the extent of 
the impact is more difficult to isolate than 
the costs incurred during the initial shock 
of the first lockdown. The Group’s internal 
net customer contribution metric for H2 
2020 has not, therefore, been adjusted.

Clear results under our 
financial framework
Our financial framework is entering a new 
phase after significant reset work over the 
last two and a half years.

 » Scaling recurring revenues: We plan 
to secure significant organic revenue 
growth to take advantage of the available 
market opportunity. Average monthly 
bookings accelerated during 31 December 
2020, rising from £4.2m in FY 2019 to 
£10.3m in H2 2020. The Group also 
exited 2020 with good forward revenue 
visibility, with £93m already contracted 
for FY 2021 – an increase of 16% on the 
comparable measure from 2019. 

 » EBITDA, by increasing net customer 
contribution (“NCC”): We optimise 
anticipated NCC at point of sale and 
throughout the contract lifecycle. Our 
NCC (which is pre the impact of Covid-19) 
has improved to 6.1% in FY 2020 (2.5% in 
FY 2019). The expiry of low margin 
contracts, the immediately earnings-
enhancing acquisition of two customer 
books, and certain customer lifecycle 
value campaigns have increased NCC to 
6.3% for H2 2020. Management continues 
to invest effort to enhance this measure 
further in the short term and to reduce 
the negative impact of bad debt.

 » EBITDA, by controlling overheads: We 

manage general overhead levels closely to 
gain scale benefits on our fixed base cost. 
For FY 2020 these overheads were 6.2% 
of revenues, a small improvement from FY 
2019 of 6.3%. These overheads split, 
broadly, into three equal categories (cost 
to acquire, cost to serve and management 
overhead). Scale benefits are expected to 
reduce the level of overheads as a % of 
revenues. The use of digital technologies 
to acquire new business and serve our 
customers is also expected to drive 
further benefit. 

Annual report and financial statements 2020 YÜ GROUP PLC

21

 
 
 
 
FINANCE REVIEW CONTINUED

Clear results under our 
financial framework continued
 » Managing cash: A laser focus on 

customer receivables management, 
plus the utilisation of our scalable 
commodity trading arrangements with 
our partner, SmartestEnergy, have led 
to an improvement of £9.4m in available 
cash during FY 2020, to a balance of 
£11.7m at 31 December 2020. The 
Group plans to utilise available cash 
resources to acquire new customer 
books which fit our strict value criteria. 

Customer receivables and 
accrued income
The Board has been pleased to see cash 
conversion on customer receivables during 
FY 2020 at 99% of billed levels, which 
suggests an under 1% underlying bad debt 
rate on new debtors arising. In addition, it 
is encouraging to note the genuine diversity 
of businesses served by the Group: from 
healthcare, manufacturing and the public 
sector through to hospitality, leisure and 
retail. Through close management, and 
careful dialogue and support for customers, 
there has been no evidence in 2020 of 
significant impacts on working capital or bad 
debts from the pandemic. This resilience 
is partly as sectors most impacted by 
lockdowns are consuming less energy 
and thereby generating less revenue and 
customer receivable balances – giving 
the Group a structural reduction on 
some bad debt risk.

Risk models implemented by the Group 
carefully concentrate resources to identify 
potential issues in order for appropriate 
support and action to be taken. Process 
improvements made during 2019 and 2020 
have paid dividends for the Group in this 
respect. The Group continues to deploy 
new technologies to support its credit 
control activities. 

In view of the potential wider economic 
impact from the pandemic the Board has 
assessed, with reference to third-party 
forecasts, the potential risk of increased 
business failures across various sectors. 
As a result of this analysis the Group 
results include a prudent 70% uplift in the 
expected credit loss provision against 
certain customer receivable and accrued 
income balances. 

Customer receivable balances, gross of 
provisions, were £8.1m at 31 December 
2020 (2019: £7.8m). At 31 December 2020 
the total provision for expected credit loss 
is £5.2m, being 64% of the gross receivable 
balance (2019: £4.9m, being 63% of the 
gross receivable balance). For accrued 
income, a provision of £0.9m is held, being 
7.5% of the gross balance (2019: £0.2m 
provision, being 2% of the gross balance). 

The charge to the income statement for 
expected credit loss and bad debt is 3.1% 
of revenue (2019: 2.8%). This charge includes 
the impact of additional prudent provisioning 
as a result of the wider economic context 
caused by the pandemic; despite the strong 
cash collection performance on customer 
receivables noted to date. Management target 
a reduced charge for FY 2021 which would 
enable further increases in adjusted EBITDA. 

Investments, balance sheet 
and cash
The Group has taken possession of its new 
purpose-built office in Leicester which will 
be used as a hub for sales, marketing and 
innovation activities. The balance sheet at 
31 December 2020 held £1.0m in assets 
under construction and £0.2m as land. 
A further £2.2m, being the total capital 
commitment as disclosed in note 22, was 
paid in Q1 2021 and financed by the cash 
reserves of the Group. 

The Group successfully acquired two 
customer books, and associated customer 
receivable balances, during H2 2020. The 
assets acquired and consideration are 
disclosed in note 24. 

The acquisition of the business customer 
activities of Bristol Energy completed in 
August 2020, for consideration of £1.3m. 
The acquisition included £1.3m (net of 
provision) of trade debtors and accrued 
income balances, which were largely 
converted to cash within four weeks of 
completion of the contract, leading to a 
quick payback period. The customer book 
acquired for £0.6m is included in intangible 
assets, and the Group also recognised a 
£0.6m industry liability which is payable in 
August 2021. 

The Group generated an operating cash 
inflow of £12.1m during FY 2020 (2019: 
£11.3m outflow). After the investment in 
property and other outflows, the cash 
balance at 31 December 2020 is £11.7m 
(2019: £2.4m). 

The cash flow for the year includes the 
benefit of £10.2m for the return of certain 
cash collateral posted as part of forward 
trading commitments. These repayments 
were a consequence of the agreement with 
SmartestEnergy, who provide a commodity 
trading limit which scales with the Group, 
reducing the need to provide cash collateral. 
The relationship continues to be positive.

The Group has also taken advantage of the 
deferral of c.£3.6m of HMRC payments of 
VAT and PAYE otherwise due in H1 2020, 
which will be repaid during 2021 and 2022.

Post 31 December 2020, the Group’s cash 
performance has continued to be strong.

Summary
There has been significant progress 
during FY 2020 in the Group’s financial 
performance despite the obvious 
headwinds caused by the pandemic.

The Group generated a small profit during 
H2 2020, and momentum is building with a 
clear financial framework in place covering:

 »

 »

significant organic growth, with higher 
quality and higher margin contracts;

increasing net customer contribution 
through customer lifecycle value 
initiatives and close management of 
bad debt;

 » achieving clear scale benefits in 

overheads, to leverage the fixed costs 
of the Group and drive efficiency 
utilising digital technologies; and

 »

continuing to closely manage cash, 
utilising scalable trading commodity 
arrangements and investing in further 
customer book/asset purchases where 
they have clear earnings and cash upside.

With these building blocks now in place the 
Group is well placed to continue the strong 
trajectory and generate returns within the 
near future. 

Paul Rawson
Chief Financial Officer
30 March 2021

22

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTOUR FINANCIAL FRAMEWORK 

GROWTH:  
ORGANIC AND INORGANIC

HIGH GROWTH OF  
RECURRING REVENUES
The Group operates a subscription model with forward revenue 
contracted for a number of years. A clear plan is in place to 
accelerate profitable growth in what is a significant UK market.

REVENUE GROWTH FROM BOOKINGS
Illustrating growth potential, the chart below is based on 
£1.25m average monthly bookings (being £15m per year), with 
a three month delay in contract start date and a 24 month 
average contract term. Renewals at 70% result in an increasing 
booking potential. Assuming a standing start, impact year 
5 would be over £50m.

secure predictable contracted revenues;

Our framework:
 »
 » accelerate organic growth rates;
 »
 »

increase renewal rates; and

strategic M&A to complement organic growth.

Our high growth model provides a compound growth 
opportunity and enables overhead efficiency.

i

s
g
n
k
o
o
b
y
h
t
n
o
m

l

l

a

i
t
i
n

i

f
o
r
o
t
c
a
F

x70

x60

x50

x40

x30

x20

x10

0

£2.5m

£1.25m

0

New business

Renewals

Renewals of 

renewals

Avg. monthly 

bookings 

(right axis)

1
Y

2
Y

3
Y

4
Y

5
Y

+

6
Y

EBITDA:  
CUSTOMER CONTRIBUTION AND OVERHEADS

Unlocking significant scale benefits in overheads

DRIVING PROFITABILITY THROUGH OPTIMISED 
MARGINS AND EFFICIENT OPERATIONS
The Group is improving EBITDA by increasing net customer 
contribution whilst leveraging overheads.

Cost type

Strategy

Cost to acquire

Sized for significant organic growth 
and strong renewal position.

Additional investment should result 
in increased organic growth.

Scale
 impact 1

High

Our framework:

Cost to serve

Sized to serve customer base.

Medium

Increasing net customer contribution

Acceptable margin at point of sale, based on customer and 
contract risk profile.

Optimise customer lifecycle margin, underpinned by leading 
customer service.

Administrative 
costs

Manage commodity hedging risk.

Minimise bad debt with tight control over cash collection, 
embracing data science to improve performance.

Controlling overheads

Utilise digital technologies to acquire customers efficiently.

Continually drive lower incremental cost to serve utilising the 
Group’s scalable platform.

Leverage fixed overhead costs as the Group accelerates growth.

Acquisition of competitors’ customer books with limited 
additional overheads.

CASH:  
CLOSE MANAGEMENT

Drive efficiently through use of 
digital technologies and automation.

Unlock benefits of scale benefits 
using fixed platform.

Cost of listing and central support.

High

Focus on minimising incremental 
overhead as the Group scales.

1 

  A high scale impact should result in a significant decrease in 
overheads as a % of revenue; enabling increased EBITDA.

“ HIGHER QUALITY AND MARGIN SALES 
BOOKINGS, PLUS THE ACQUISITION OF EARNINGS 
ENHANCING CUSTOMER BOOKS, RESULT IN A 
MUCH IMPROVED FORWARD CONTRACT BOOK... 
AND WE ANTICIPATE SIGNIFICANT OVERHEAD 
BENEFITS AS THE GROUP SCALES.”

The Group manages its cash resources to optimise shareholder value.

Our framework:
 » prompt bill to cash conversion;
 » utilise the increasing commodity trading limit provided by SmartestEnergy 

to support forward hedging requirements; and

 » optimise capital structure to take into account lower cost of debt funding 

and ability to invest in inorganic growth.

99%cash receipts vs. bills raised in 2020
£11.7mcash held at 31 December 2020

Annual report and financial statements 2020 YÜ GROUP PLC

23

 
 
 
 
 
 
 
 
RISKS AND UNCERTAINTIES

RISK MANAGEMENT

We monitor, assess and mitigate the principal risks and uncertainties facing the Group 
based on the likelihood of their occurrence and potential impact they would have.

Approach to risk
The Board is responsible for maintaining the Group’s risk 
management and internal control systems as well as for the 
monitoring and mitigation of risk (and opportunity) in line with 
the Group’s objectives. The Audit Committee provides further 
oversight and risk mitigation by working directly with executive 
team members.

The key features of the Group’s systems of internal control are:

 » a risk and internal control improvement register is maintained 
by the internal control manager and reviewed regularly by 
the Board and Audit Committee. Risks are identified and 
discussed by the department heads and the Executive 
Committee, and in risk reviews held by the Board;

 » an organisational structure with clear segregation of duties, 
controls and Board approved delegated levels of authority;

 » strong policies and procedures are in place around 

what constitutes good behaviours and governance and a solid 
internal control framework;

 » some internal audit assurance is provided by independent 
ad-hoc third-party reviews, where instructed, and also via 
internal compliance and quality of function roles;

 » a quarterly risk and internal control forum takes place, chaired 
by the internal control and risk manager with the Chairman of 
the Audit Committee and/or a fellow committee member in 
attendance. This establishes clear visibility and accountability 
over the internal control environment of the Group; and
 » formal hedging policies and an established risk mandate that 

govern the Group’s approach to forward purchase of 
commodity contracts.

h
g
H

i

t
c
a
p
m

I

i

m
u
d
e
M

w
o
L

Low

6

3

2

5

1

4

7

Medium

Likelihood

High

24

YÜ GROUP PLC Annual report and financial statements 2020

BOARD
Ultimately responsible for risk management. Regularly 
reviews the risk (and opportunity) assurance framework

EXECUTIVE 
COMMITTEE
Assesses key risks in all 
areas of the business and 
promotes the necessary 
action and behaviours 
to mitigate them

AUDIT COMMITTEE
Reviews risks, mitigation 
actions, systems and 
controls. Liaises with 
external auditor and 
advisers to ensure control 
environment is effective

RISK & INTERNAL 
CONTROL FORUMS

Monitor the risk and 
internal controls of  
the Group

COMPLIANCE AND 
QUALITY TEAM

Tests key areas of 
internal control and 
compliance 

THIRD-PARTY 
REVIEWS

Ad-hoc reviews

POLICIES, PROCEDURES,  
REPORTING AND REVIEW
Documented controls, delegated levels of 
authority and management review processes

STRATEGIC REPORTLinks to strategy

1 Growth

2 Results

3 Digitalisation

4 Solid foundations

PRINCIPAL RISKS 
AND UNCERTAINTIES

The Board and Executive Committee continuously review and 
analyse risks and uncertainties faced by the Group in order to 
consider appropriate mitigation.

1. COVID-19

Description
The global pandemic has brought an additional overarching risk to the Group and also potentially heightens the likelihood 
and impact of existing risks:

 » health and safety: related to the wellbeing of employees caused by the lockdown, and the risk of the pandemic on the health 

of employees; 

 » business interruption: the ability, during lockdown, to operate an efficient business operation to serve customer and 

operational needs;

 »

 »

customer demand, commodity and industry cost risk: the increased risk due to changes in customer consumption caused 
by lockdown or the wider economic context. In addition, the risk of additional energy costs being passed to the Group related 
to operating the national energy network under the disruptive nature of Covid-19; and

customer default risk: the risk of increased bad debt due to increased failures of the Group’s business customers or the 
working capital impact of delayed payment plans.

Mitigation
The Group has introduced a wide range of measures to combat the risks brought about by the global pandemic. A business 
continuity and remote working plan was put in place allowing the whole business to move to remote working within 48 hours 
of roll-out in March 2020, prior to the mandated lockdown. 

The Group has ensured appropriate health and safety measures have been put in place, including social distancing. In addition, 
support on employee wellbeing has been prioritised, to support colleagues through a difficult time. Employee engagement and 
communication has also been stepped up to ensure that all colleagues are kept up to date with important Company matters and 
other areas of interest.

Customer engagement levels have also been increased. New products together with clear signposting were put in place for 
their greater support. 

There is a Company-wide focus on the bill to cash cycle to ensure that all invoices are issued in a timely fashion and collection 
targets are set to achieve as close as possible to 100% conversion to cash throughout the year.

The trading and commercial team has taken actions to ensure that the impact of any lockdown events are minimised as far as 
possible. Hedging policies have been amended where appropriate, and terms and conditions with customers have resulted in 
some mitigation in the Group’s losses. 

The Group has also taken advantage of some limited available Government initiatives and reliefs to ease the impact of Covid-19, 
such as deferral of payments of VAT and PAYE. In addition, the Group furloughed a number of staff for a short period of time in 
H1 2020 in non-operational activities. 

Further details on the impact of and response to Covid-19 can be seen on page 5

Strategy

1

2

Change  Decrease

Annual report and financial statements 2020 YÜ GROUP PLC

25

RISKS AND UNCERTAINTIES CONTINUED

2. REVENUE RECOGNITION

3. CASH CONVERSION 
FROM DEBT BOOK
Customer default risk

Description
As the Group scales rapidly, coupled with the ongoing 
uncertainty in the economic landscape, there is a heightened 
risk that the Group incurs losses as a result of customers not 
paying their bills.

Mitigation
Additional focus has been put on the bill to cash cycle in 
2020, in light of the ongoing Covid-19 pandemic, and this 
will continue to be the case in 2021 and beyond. 

The Group has commenced the roll-out of smart meter 
technology which provides additional benefits in the cash 
collection cycle.

Stringent credit checking policies, and assessment of sector 
risks, are being applied across all sales channels to ensure 
the contracts secured by the Group are of an acceptable 
risk level.

The Group also reviews trade receivables carefully to 
ensure provisions are booked to cover expected credit 
losses at the balance sheet date.

Description
Due to the inherent nature of the industry and its reliance 
upon estimated meter readings, revenue includes the 
directors’ best estimate of differences between estimated 
sales and billed sales, and customer billing may be based 
on estimates. When customers are unable to be billed for 
technical reasons, such as a failure in communicating to an 
automatic meter, a best estimate of the level of accrued 
income that is to be recognised also needs to be made by 
management. Given the process for estimating involves a 
number of variables, there is a risk that the level of accrued 
income reported is inaccurate and not ultimately recoverable. 
Estimated meter reads may also lead to incorrect levels of 
industry costs being borne by the business, leading to an 
imbalance of costs and revenues.

Mitigation
Regular review and discussion at a senior level ensures 
that the strict policies and procedures introduced in 2018 
continue to be adhered to. This gives comfort that the 
Group’s revenue recognition policy is appropriate and 
that accrued income is at a manageable level. 

Management has also instigated additional controls over 
revenue and gross margin reporting, which provides greater 
confidence on recognition of revenue and appropriate costs.

The level of accrued income held at 31 December 2020, which 
has not been billed in January 2021, is £0.5m (2019: £0.3m). 
This level of accrued income is net of a provision based on 
an assessment, under IFRS 9, of the level of expected credit 
loss of the balance. This area of the Group’s revenue is 
continuously assessed in order to ensure the amounts 
are recoverable or are not recognised in revenue.

The Group has also improved its meter reading 
performance with close customer engagement and will 
continue to target a reduction in the amount of revenue 
billed based on estimates. 

Strategy

1

2

Change

 No change

Strategy

2

Change

 No change1

26

YÜ GROUP PLC Annual report and financial statements 2020

1 

 Increase due to Covid-19 has been negated by additional mitigation 
measures and focus.

STRATEGIC REPORTKey to strategy

1 Growth

2 Results

3 Digitalisation

4 Solid foundations

4. DISRUPTING THE MARKET
Change management and digitalisation

5. COMMODITY TRADING
Volatility in the commodity market

Description
As the Group continues its evolution as a disruptor in the 
B2B energy space, there is increased need for digitalisation 
and change. Business customers, as in the domestic market, 
need their energy supplier to move with the times and provide 
slick and easy access to all areas of their account from 
sign-up to renewal. There is a risk that the Group’s falls 
behind its competitors or wastes resources in this area.

Mitigation
The Group has brought in some new talent over the last two 
years, including various executive management, senior 
leadership roles, development and change management 
roles, and data science and business intelligence positions. 
This ensures continued forward momentum on the Group’s 
digitalisation programme. 

Processes and procedures have evolved to ensure 
the Group stays on top of change management and in 
particular digital transformation. Regular project meetings, 
embracing agile working techniques, are held to ensure all 
change projects get the focus they deserve. Project plans 
and clear scope documents are put in place at the outset 
and the relevant senior manager and executive are held 
accountable for progress and timely delivery. 

Description
The energy commodity market has continued to be 
extremely volatile during 2020. The downtrend experienced 
in late 2019 continued in H1 2020 and was worsened by the 
“demand shock” events linked to the coronavirus pandemic 
and the associated lockdowns (the impact on Group 
profitability is discussed as part of the Finance Review). 
In late 2020 and early 2021 the Group had seen steep 
increases in commodity prices. Such increases reduce the 
mark-to-market exposure and credit line risk associated 
with a falling commodity market, reducing liquidity risks. 
However, a rising market can provide a profitability risk 
if the Group is under-hedged or experiences any delays 
in the customer registration and onboarding process.

Mitigation
The SmartestEnergy trading arrangement is now well 
established and has helped significantly reduce the impact 
of market volatility on the Group and in particular the 
Group’s cash reserves.

The Group has been automating processes across the 
business, particularly over customer onboarding to ensure 
that contracts are processed from sale to commodity 
trading quickly and efficiently. Such efficiency minimised 
the exposure to unexpected price movements.

The Group continues to monitor its forward hedging 
commitment under a detailed risk mandate, to mitigate 
its risks to volatile commodity markets.

Strategy

1

3

Change

 New risk

Strategy

4

Change  No change

Annual report and financial statements 2020 YÜ GROUP PLC

27

RISKS AND UNCERTAINTIES CONTINUED

Key to strategy

1 Growth

2 Results

3 Digitalisation

4 Solid foundations

6. COVENANT BREACH

7. RELATIONSHIP WITH 
REGULATORY BODIES

Description
The trading agreement with SmartestEnergy Limited helps 
reduce the risk of cash calls arising from a falling commodity 
market. It does, however, introduce a separate additional 
risk to the Group. As part of the agreement, the Group has 
provided certain security and commitments to SmartestEnergy 
and is required to adhere to and report on a number of 
covenants on a monthly basis. Any covenant breach could 
have serious implications on the Group’s ability to continue 
to trade if corrective action is not taken in a timely fashion.

Mitigation
The Group has an experienced management team and 
commodity trading team. Management will continue to 
forecast Group performance throughout the period of the 
trading arrangement to enable early sight of any potential 
issues that may lead to a possible covenant breach. There 
are a number of levers available to the Group to avoid a 
potential covenant breach, including slowing growth rates 
or reducing discretionary spend. 

No such slow down or reduction in spend is forecasted 
by management and the relationship with SmartestEnergy 
Limited remains strong.

Description
The Group is a licensed gas, electricity and water supplier, 
and therefore has a direct relationship with the various 
regulatory bodies within the industry. In particular, the 
Group is regulated by Ofgem and Ofwat. If the Group fails 
to maintain an effective relationship with these regulatory 
bodies and comply with its licence obligations, it could be 
subject to fines or even the removal of its respective licences. 

As an AIM company, the Group is also subject to certain 
financial regulations and regulatory bodies, such as the 
AIM Rules for Companies and the Financial Conduct 
Authority (“FCA”). 

Mitigation
The Group has a management team and senior staff 
with extensive industry experience and broad experience 
in dealing effectively with the various regulatory bodies. The 
Group has an internal compliance team that focuses, amongst 
other things, on energy industry regulatory compliance and 
any ongoing regulatory communication that the Group is 
involved in. The Group monitors and takes appropriate 
actions in relation to complying with regulation.

The Board is committed to ensuring that the Group remains 
compliant with all industry and AIM regulations at all times.

Strategy

4

Change

 No change

Strategy

4

Change

 Decrease

28

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTSUSTAINABILITY – OVERVIEW

MEETING OUR 
RESPONSIBILITIES

OUR APPROACH
We have developed 
a four-stage process 
to assess the key 
sustainability challenges 
and to develop effective 
plans to address these.

ASSESS
Identify, assess and 
prioritise the key 
sustainability 
challenges facing 
the Group and our 
stakeholders.

FRAMEWORK
Establish a robust 
framework focused 
around the key 
sustainability 
priorities for 
the Group.

MEASURE
Monitor progress 
against the key 
measures set within 
the framework to 
provide ongoing, 
evidence-based focus 
on sustainability.

COMMUNICATE
Ensure effective 
communication of 
our strategy and 
our progress 
against it to key 
stakeholders.

Sustainable business 
energy solutions
The Group is aware we have an important 
role to play in the future of our planet. 
Delivering sustainable energy solutions, 
we aim to accelerate a low carbon future 
whilst positively impacting on people and 
communities. We achieve this by providing 
a range of energy solutions to help 
businesses across the UK achieve their 
sustainability objectives. The relationships 
we build with our employees, communities, 
customers and partners are essential 
to help us deliver our ambitions. Our 
commitment to sustainability is instilled 
throughout the business and we are 
constantly reviewing opportunities to 
improve our approach. Embedding these 
positive values across our organisation 
is key to helping us attract, develop 
and retain the best talent within 
our organisation.

Our sustainability strategy 
To help us fulfil our ambitions, we have 
further evolved our sustainability strategy. 
This has been defined in three focus areas: 
product, planet and people.

Three pillars:

 » Product – sustainable energy solutions

 » People – positive people culture

 » Planet – social and environmental 

improvement

Managing our business 
responsibly 
We are committed to operating in 
a manner that protects the environment 
and makes a positive contribution to 

communities in which we operate whilst 
providing rewarding opportunities for our 
employees and protecting human rights. 
We seek to understand and respond to the 
needs of employees, customers, partners, 
shareholders and the communities in 
which we operate. We aim to align our 
values and strategy with the needs of 
our stakeholders and use a culture of 
continuous improvement to deliver 
against these needs. 

The Board works with our executive 
team to continually review our approach, 
identifying the environmental and social 
issues that are most relevant to the Group 
and which help evolve our purpose and 
business model. 

Product: 
sustainable energy 
solutions

Planet: 
social and 
environmental 
improvement

People: 
positive 
people 
culture

Annual report and financial statements 2020 YÜ GROUP PLC

29

SUSTAINABILITY

PRODUCT

Our ambition:  
To support businesses in their energy transition, supporting the deployment 
of lower carbon technologies and the net-zero ambitions of businesses we 
serve. To continue to develop and innovate our product and service offering 
to help businesses meet their ESG and environmental objectives.

PROVIDING GREEN 
ELECTRICITY
During 2020, the Group made great 
strides in the green energy market 
with the launch of our Pure Green 
energy plan, offering renewable 
energy with 100% provenance at 
source from Carno II windfarm in 
Wales. Within a year of launching this 
product, nearly 3,000 meters are now 
supplied with pure green energy. 

The Pure Green energy plan also 
played an important role in the 
acquisition of Bristol Energy, whose 
customers were already supplied 
with 100% green electricity. The Pure 
Green energy plan ensured that we 
could stay true to the ethos of Bristol 
Energy, continuing to provide green 
electricity to its customers. This 
included Bristol City Council; being 
powered by 100% renewable energy 
was critical to it and our Pure 
Green plan ensured we were able 
to offer and deliver this to secure 
its contract renewal. 

100%

renewable energy supplied 
to Bristol City Council

2,898

meters supplied with 
pure green energy 

400,000

public EV charge points 
required by 2030

The Board continually assesses the impact 
of climate change and wider environmental 
considerations on its business model and 
customer offering. The Board develops 
strategies to assist businesses in the 
energy transition, including the provision 
of new technologies which aid the move 
towards a lower carbon, more local and 
digitalised energy system. The solutions 
offered to businesses include:

Electric vehicle chargers

Energy efficiency reporting 
and support

SMETS2 smart meters

Green energy

The Board will continually look to increase 
the proportion of fuel sourced from 
renewable or low carbon sources of 
generation, including via the promotion 
of the Group’s green power solutions. 

Yü Energy continues to provide an 
accelerated smart meter roll-out 
programme to all our eligible customers 
and has supplied and installed smart 
meters to hundreds of businesses. This 
enables customers to actively monitor 
consumption profiles and trends and 
effectively reduce consumption. Our 
smart meter offering will shortly be 
expanded to include three-phase meters, 
offering smart energy management to 
even more businesses.

In addition to smart metering, for 
those sites on a half-hourly metered 
supply, through our own power usage 
report we provide site specific analysis 
and insight into the energy profile of the 
building or business. This enables the 
highlighting of anomalies in electricity 
usage and provides guidance on areas 
to consider in increasing the energy 
efficiency of the site.

30

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTPLANET

Our ambition:  
To reduce our environmental impact and have a positive social impact by 
operating responsibly, minimising our climate impact and supporting the 
communities in which we operate.

Reducing environmental impact
The Group is well aware of the environmental 
impact of its own operations. As such we 
continually review ways in which we can 
minimise our impact including smart and 
energy efficient lighting, the installation of 
EV charge points and recycling. 

During the year, new low energy lighting 
was installed in our Nottingham office 
together with EV charging facilities. Our 
new Leicester office will include a whole 
range of state-of-the-art energy efficiency 
and sustainability measures including:

 » air tightness which is five times as 

efficient as the statutory requirement; 

 » high efficiency office lighting with PIR 
controls in all office areas including 
daylight dimming; 

 »

low flush volume WCs and low water 
use spray taps; 

 » LED lighting in car park areas with 

external lighting fittings selected to 
restrict light pollution; 

 »

regionally and responsibly sourced 
planting and timbers; and

 » a target EPC rating of the best 

practically achievable.

In addition to this, there are a number of 
measures identified in the approved travel 
plan to encourage staff and visitors to use 
sustainable modes of transport to and 
from the Leicester office. 

Operating responsibly
As part of our commitment to operating 
responsibly we continue to ensure that we 
meet the highest ethical standards in areas 
such as GDPR, diversity and inclusion and 
the Modern Slavery Act. 

 » We ensure rigorous compliance with 
the Modern Slavery Act, regularly 
reviewing our Modern Slavery Policy, 
conducting risk assessments with our 
supply base and running training 
programmes with our teams. 

 » We are an equal opportunities 

employer and have a comprehensive 
training programme on diversity and 
inclusion for all our teams. 

 » We are a “Disability Confident 

Committed” employer, demonstrating 
our focus on ensuring an inclusive and 
accessible recruitment process and 
supporting job opportunities for 
disabled people. 

Throughout the Covid-19 crisis 
we have provided support and advice 
for businesses on energy and broader 
business management and finance. Via 
our website, social media and email we 
have signposted the Government support 
available to businesses, provided advice 
on managing energy efficiency during 
lockdown, developed partnerships to 
provide independent financial advice and 
developed new energy plans, specifically 
designed to support businesses with the 
challenges they face during these 
uncertain times. 

Charitable support
Macmillan Cancer Support is the charity 
our colleagues voted to support in 2020. 
Its purpose is to provide physical, 
emotional and financial support to those 
affected by cancer. During the year, 
activities focused on focused on creative 
ways to raise funds whilst adhering to 
Covid-19 guidelines. 

Over £2,500 was raised for Macmillan 
through various activities.

£2,583

charitable giving for Macmillan 

480employee training modules 

completed

Annual report and financial statements 2020 YÜ GROUP PLC

31

SUSTAINABILITY CONTINUED

PEOPLE - UNLEASHING 
OUR PEOPLE POTENTIAL

Our ambition:  
To continue to develop a dynamic, engaging and inclusive work culture where 
ambition thrives and our employees feel valued and can fulfil their potential 
to deliver excellence in business utility supply. 

Colleague engagement
We continue involving and listening to our 
colleagues across the organisation to 
create the right conditions for them to be 
their best each day. We also hold employee 
engagement surveys, the results of which 
are critical to the development of the 
organisation by bringing new and 
innovative ideas into Yü. During 2020 
our colleague engagement score 
continued to improve, reaching 71%. 

The vast majority of employees stated that:

 »

 »

 »

they felt recognised and valued; 

they rated the business facilities 
positively; and

they rated the business 
culture positively.

31%female 

69%male 
33years – average age
111average number of employees 

during the year

71%employee engagement rate

WE SUCCESSFULLY ADAPTED 
WORKING PRACTICES 
THROUGHOUT THE PANDEMIC.”

Helping our people thrive 
The Group aims to create a dynamic and 
inspiring culture where ambition thrives, 
and our people aspire to achieve real 
change in the business for our customers, 
the energy industry and the local community.

We continue with our rigorous approach 
to performance leadership, training and 
development, supporting colleagues and 
helping them to be the best version of 
themselves and to unlock their full potential. 
Our internal talent programme provides 
leadership development, coaching, 
mentoring and technical training and 
forms part of our future leaders pipeline. 

Evolving our culture
We have continued to evolve our culture 
positively, allowing greater levels of 
collaboration. Consequently, the business 
has been able to deliver multiple projects 
right first time, including the two 
B2B acquisitions.

The evolution of our culture has been 
more important than ever due to Covid-19. 
It has allowed us to adapt working practices 
during the pandemic, effectively employing 
technology and flexible working practices 
to continue delivering high levels of 
service throughout. 

OUR VALUES

Customers
We are passionate about our 
customers and strive to meet 
or exceed their expectations 
on every experience.

Integrity
We are trusted and 
accountable to uphold the 
highest standards of integrity 
in all of our actions.

Teamwork
We work together seamlessly 
across boundaries to meet 
the needs of our customers 
and to help our Company win.

Innovation
We use our imagination to 
drive innovation through a 
continuous learning mindset.

32

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTSUPPORTING  
OUR TEAMS 
THROUGH 
COVID-19

With the onset of the Covid-19 
pandemic, we responded 
swiftly to provide continuity 
of service and smooth 
operational running of the 
business whilst ensuring the 
safety of our employees.

In advance of the first lockdown, we 
successfully migrated all members of 
staff to home-working. Our agile 
approach ensured we were quickly able 
to deploy the appropriate technology and 
adapt our ways of working to provide 
our teams with the tools and support 
needed for successful remote working.

Throughout the pandemic we have 
employed an agile approach, adapting 
to the conditions with a balance of 
office and remote working whilst 
ensuring colleagues remained 
motivated, supported and able to 
collaborate effectively to drive the 
continued operation of the business.

The Group is acutely aware of the 
potential impact of Covid-19 on colleagues’ 
mental health. In response to this we 
have supported our colleagues through 
regular team check-ins and provided 

100%working from home when 

lockdown announced

24/7

employee helpline introduced

9internal promotions
7apprentices recruited

internal and external resources to help 
individuals thrive and stay connected 
through this challenging period.

For example, we provide a 
comprehensive programme of wellbeing 
support for our colleagues. We recognise 
the importance of mental health in the 
workplace, as demonstrated by our 
programme of training and resources. 
Employees are also able to access 
one-to-one counselling via our 
Employee Assistance Programme. 

Annual report and financial statements 2020 YÜ GROUP PLC

33

Supporting job creation and 
career development
As part of our people strategy, the 
business has partnered with local 
universities in Nottingham and Leicester 
to offer placements to students and create 
a diverse talent pipeline for the business. 
This talent pipeline has been a huge 
success for the students, universities and 
the business by developing individuals with 
skills that they are able take into future 
career opportunities. Our team includes 
apprentices, placement students and 
recent graduates, making up nearly 15% of 
our headcount as part of our commitment 
to developing our team and building 
rewarding careers. 

Our successful apprenticeship and student 
placement programmes have formed an 
important pipeline of talented individuals. 
The above approach has also led to us 
attract and retain placement students 
after their graduation and these 
individuals have hit the ground running. 
100% of individuals that completed the 
apprenticeship programme have been 
offered permanent full-time roles, whilst 
our student placement programme has 
seen us partner with local universities to 
provide one year placements in marketing, 
HR and commercial for the third year 
running. During 2020 we recruited seven 
apprentices and were able to offer nine 
internal promotions as part of our internal 
talent pipeline. The Group plans to further 
enhance the university collaboration as we 
develop our innovation hub in Leicester. 

Fairly rewarding our people
We ensure our teams are fairly rewarded. 
All our people are paid above the Living 
Wage alongside a comprehensive package 
of benefits and support for employees. 
Our rigorous approach to performance 
leadership delivers fairness, affordability 
and consistency in our people 
management and reward.

SECTION 172

ENGAGING WITH 
STAKEHOLDERS

In accordance with section 172 of 
the Companies Act 2006, each of our 
directors acts in a way they consider, in 
good faith, would most likely promote 
the success of the Company for the 
benefit of its members as a whole. 

Our directors have regard, amongst other matters, 
to the: 

 »

 »

likely consequences of any decisions in the 
long term; 

interests of the Company’s employees; 

 » need to foster the Company’s business 
relationships with suppliers, customers 
and others; 

 »

impact of the Company’s operations on the 
community and environment; 

 » desirability of the Company maintaining a 
reputation for high standards of business 
conduct; and 

 » need to act fairly as between members of 

the Company.

The directors ensure a focus on quality 
management, ensuring high standards of conduct 
and sound business ethics, including clear and 
well-communicated Company values and policies. 
The Group’s governance frameworks, as referenced 
in the corporate governance section of this annual 
report from page 36, provide further information 
on how the directors ensure appropriate 
consideration for such decisions.

HOW WE ENGAGED IN 2020

Stakeholder

Type of engagement

Outcomes

Planned for 2021

OUR SHAREHOLDERS

OUR CUSTOMERS

 » Regular meetings and presentations 
following key events and results 
announcements in the year

 » Online presentations at key times of 

the year (AGM/annual results)

 » Responding via investor relations email

 » Offered help and advice to SME 
customer base during times of 
uncertainty including website FAQs, 
new products, digital marketing 
campaigns and email communications

 » Digital marketing campaigns to drive 
brand awareness among disengaged 
SMEs and to engage with our customers 
on our range of products and services

 » Customer surveys to gather feedback on 
satisfaction levels and customer needs to 
shape future product and service offering

 » Appointment of new NOMAD, broker and financial PR 

Increased visibility of executives on media and PR channels 

 » Q&A support for AGM engagement (held remotely in response 

Improved plc website to be implemented

 » Full and interactive AGM (if possible under lockdown restrictions)

 »

 »

consultants to support new activities

to Covid-19 lockdown)

 » First blogs to engage potential investors

 »

Introduced new Agile and Assist energy plans designed to meet 

 » New customer portal introduced to allow our customer base 

the changing needs of customers during Covid-19

to benefit further from the “Yütility Simplicity” approach 

 » Regular Covid-19 customer support communications including 

 »

Increased range of automated marketing techniques to 

emails, FAQs and guides

further support customers on energy efficiency and cost 

 » New partner portal introduced – providing a simple digital 

channel to engage new SME customers

 » Continued support of businesses through the Covid-19 

 » New marketing automation engine implemented to enhance 

digital customer engagement 

 » Digital campaigns to capture attention of disengaged SMEs

saving initiatives

pandemic

 » Maintained high standards of customer service and three-ring 

pick-up policy to ensure customer experience is at the heart of 

everything we do

OUR PEOPLE

 » Monthly “Yü-MAD” meetings to 

celebrate achievements and keep 
employees informed

 »

 »

Improved employee engagement during the year with a real 

 » Annual whole business event to recognise team and colleague 

sense of it being “our Company”

of the year. This will further increase recognition by celebrating 

Implemented career pathways to support talent development 

people’s achievements 

 » Newsletters and Company-wide updates

in response to engagement survey feedback, with nine internal 

 » Regular business-wide briefings from the executives to 

 » Quarterly employee engagement and 

“you talk, we listen” feedback

 » Employee feedback sessions, including 

monthly one-to-one meetings, bi-annual 
development reviews and team briefings

promotions to date 

increase engagement with and accessibility to the senior team

 » Package of measures to support colleagues working remotely 

 » Continued support and engagement with colleagues via 

during Covid-19, including wellbeing support programmes, 

focused listening groups and leadership workshops

regular video check-ins and a new and improved Employee 

Assistance Programme 

 » Launch of new Knowledge Base to enhance knowledge capture 

and upskill teams 

OUR COMMUNITIES

 » Regular CSR activities and fundraisers 

 » Raised over £2,500 during the year for our chosen charity, 

 » Continued community activities alongside fundraisers to help 

for local and national charities

Macmillan Cancer Support, helping to provide physical, 

make a difference 

 » Supporting career development in 

local communities and engaging with 
local educational institutions to offer 
student placements and apprenticeships

emotional and financial support to those affected by cancer 

 » Supporting a low carbon future via the continued expansion 

 » Seven apprentices recruited, and student placements offered 

of EV charge points and our Pure Green plan offering 100% 

in marketing, HR and commercial functions

renewable energy 

Read more at yugroupplc.com

34

YÜ GROUP PLC Annual report and financial statements 2020

STRATEGIC REPORTBoard activities 
Various Board reviews have taken place, 
including the appointment of new advisers 
and regular review of people plans. 
More on page 43

HOW WE ENGAGED IN 2020

Stakeholder

Type of engagement

Outcomes

Planned for 2021

OUR SHAREHOLDERS

 » Regular meetings and presentations 

 » Appointment of new NOMAD, broker and financial PR 

 »

Increased visibility of executives on media and PR channels 

OUR CUSTOMERS

OUR PEOPLE

following key events and results 

announcements in the year

 » Online presentations at key times of 

the year (AGM/annual results)

 » Responding via investor relations email

 » Offered help and advice to SME 

customer base during times of 

uncertainty including website FAQs, 

new products, digital marketing 

campaigns and email communications

 » Digital marketing campaigns to drive 

brand awareness among disengaged 

SMEs and to engage with our customers 

on our range of products and services

 » Customer surveys to gather feedback on 

satisfaction levels and customer needs to 

shape future product and service offering

 » Monthly “Yü-MAD” meetings to 

celebrate achievements and keep 

employees informed

 » Newsletters and Company-wide updates

 » Quarterly employee engagement and 

“you talk, we listen” feedback

 » Employee feedback sessions, including 

monthly one-to-one meetings, bi-annual 

development reviews and team briefings

OUR COMMUNITIES

 » Regular CSR activities and fundraisers 

for local and national charities

 » Supporting career development in 

local communities and engaging with 

local educational institutions to offer 

student placements and apprenticeships

consultants to support new activities

 » Q&A support for AGM engagement (held remotely in response 

to Covid-19 lockdown)

 » First blogs to engage potential investors

 » Full and interactive AGM (if possible under lockdown restrictions)

 »

Improved plc website to be implemented

 »

Introduced new Agile and Assist energy plans designed to meet 
the changing needs of customers during Covid-19

 » New customer portal introduced to allow our customer base 
to benefit further from the “Yütility Simplicity” approach 

 » Regular Covid-19 customer support communications including 

 »

emails, FAQs and guides

 » New partner portal introduced – providing a simple digital 

Increased range of automated marketing techniques to 
further support customers on energy efficiency and cost 
saving initiatives

channel to engage new SME customers

 » Continued support of businesses through the Covid-19 

 » New marketing automation engine implemented to enhance 

pandemic

digital customer engagement 

 » Digital campaigns to capture attention of disengaged SMEs

 » Maintained high standards of customer service and three-ring 
pick-up policy to ensure customer experience is at the heart of 
everything we do

 »

 »

Improved employee engagement during the year with a real 
sense of it being “our Company”

Implemented career pathways to support talent development 
in response to engagement survey feedback, with nine internal 
promotions to date 

 » Annual whole business event to recognise team and colleague 
of the year. This will further increase recognition by celebrating 
people’s achievements 

 » Regular business-wide briefings from the executives to 

increase engagement with and accessibility to the senior team

 » Package of measures to support colleagues working remotely 
during Covid-19, including wellbeing support programmes, 
regular video check-ins and a new and improved Employee 
Assistance Programme 

 » Continued support and engagement with colleagues via 
focused listening groups and leadership workshops

 » Launch of new Knowledge Base to enhance knowledge capture 

and upskill teams 

 » Raised over £2,500 during the year for our chosen charity, 
Macmillan Cancer Support, helping to provide physical, 
emotional and financial support to those affected by cancer 

 » Seven apprentices recruited, and student placements offered 

in marketing, HR and commercial functions

 » Continued community activities alongside fundraisers to help 

make a difference 

 » Supporting a low carbon future via the continued expansion 
of EV charge points and our Pure Green plan offering 100% 
renewable energy 

The strategic report on pages 1 to 35 was approved 
by the board and signed on its behalf by:

Paul Rawson
Chief Financial Officer
30 March 2021

Annual report and financial statements 2020 YÜ GROUP PLC

35

BOARD OF DIRECTORS

AN EXPERIENCED 
LEADERSHIP TEAM

Robin Paynter Bryant

Bobby Kalar

Paul Rawson

Independent 
non‑executive Chairman

A R

Skills and experience
Robin has more than three decades of 
experience in corporate finance, with a 
strong background in utilities. After joining 
City merchant bank Hill Samuel & Co. Ltd. 
in 1983 to work on asset, liability and 
treasury risk management for utilities and 
large companies, he worked at financial 
institutions including LCF Edmond de 
Rothschild, Credit Lyonnais Securities, 
Daiwa Europe and the Industrial Bank 
of Japan/Mizuho Corporate Bank. With 
international experience across water, 
electricity, and oil and gas, he has advised 
companies such as Severn Trent Water Plc, 
Endesa SA, Italgas SpA, and Centrex 
European Energy & Gas AG. He has 
previously served as a non-executive 
director of Ofwat (the water services 
economic regulatory authority) and Prime 
International Investments Group Plc and 
as a board member of London Merchant 
Bank Ltd. Robin joined Yü Group in 
January 2020.

Chief Executive Officer

Chief Financial Officer

Skills and experience
Bobby has a degree in electrical and 
electronics engineering, and started 
his career working as an electronics 
engineer at Marconi PLC. In 2000, 
having moved to London to work for 
COLT Telecommunications, he headed a 
team of engineers involved with the bid 
and installation of the congestion charge 
scheme in London on behalf of the Mayor 
of London’s Transport for London initiative. 
Following this major project Bobby invested 
in the care home sector, eventually owning 
and running a group of four care homes. 
In 2013 he sold the care homes so that he 
could focus on the market opportunity 
presented by the deregulation of the 
energy sector. He is the sole founder 
of the Group.

Skills and experience
Paul has a degree in accountancy and is 
a qualified chartered accountant (ICAEW) 
with a history in financial and commercial 
management in high growth businesses. 
In 2001 he left KPMG to join the energy 
industry in what is now the Engie Group, 
where he held various senior financial and 
general management positions. These 
ranged from the financial and commercial 
aspects of a £100m investment project to 
generate and supply energy across the 
London Olympic Park to a number of 
energy related M&A transactions. Paul was 
latterly responsible, as divisional CEO, for 
energy solutions spanning the retail supply 
of gas and electricity to businesses, and 
the provision of low carbon generation, 
energy Software as a Service and smart 
building technologies. Paul joined Yü 
Group in September 2018.

External appointments
Robin is currently a non-executive 
director and deputy chairman of Unity 
Link Financial Services Limited.

External appointments
None.

External appointments
None.

36

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCECOMMITTEE KEY

A Audit Committee

R Remuneration Committee

C Committee Chairman

BOARD SKILLS

Strategy 

General management 

High growth 

Business consulting 

Digital change 

Accounting 

Commodity trading  

Regulatory  

Health and safety 

John Glasgow

Independent 
non-executive director

Anthony (Tony) Perkins

Senior independent  
non-executive director

A R
A

RA
A

Skills and experience
John has over 40 years’ experience in 
engineering, operations, trading and IT 
across the energy industry. Senior roles 
have included head of Powergen technical 
audit and head of Powergen’s energy 
management centre, covering energy 
trading and power plant portfolio 
optimisation, and general manager of 
Powergen Energy Solutions. Latterly, 
he was in board roles including head of 
strategy at the establishment of the new 
E.ON Energy Services business, E.ON 
director of new connections and metering 
and director of operations and asset 
management at E.ON Central Networks. 
During this time John was also a board 
member of the Energy Networks Association 
and a member of the DECC Energy 
Emergencies Executive Committee (“E3C”). 
Upon leaving E.ON John became managing 
director of Sterling Power Utilities Ltd until 
autumn 2013. Subsequently John has 
carried out a number of technical 
consultancy and business advisory 
assignments across the industry.

Skills and experience
Tony has a degree in accountancy and 
is a Fellow of The Institute of Chartered 
Accountants in England and Wales. He left 
BDO in 2019 where he was a senior audit 
partner for many years, having joined the 
firm in 1980 and becoming a partner from 
1990. He has acted for many fully listed 
and AIM companies in the professional 
services, natural resources, technology, 
manufacturing and retail sectors. He 
has extensive experience in financial, 
governance and risk management. He 
has advised on corporate strategy, 
transactions and expansion of businesses 
in the UK and internationally. Tony has held 
senior management positions at BDO as 
a member of the firm’s leadership team 
including head of its London operations 
and national head of audit. Tony joined 
Yü Group in January 2020.

External appointments
John is also a board member of the 
St Modwen Environmental Trust.

External appointments
None.

Annual report and financial statements 2020 YÜ GROUP PLC

37

CHAIRMAN’S INTRODUCTION TO GOVERNANCE

AGILE, RISK ASSURED GROWTH 
WITH GREATER MATURITY 
IN GOVERNANCE

A mature and sound governance 
framework supported by effectively 
embedded risk assurance 
The implementation of good governance 
requires an effective and balanced 
combination of people, processes 
and structures. 

This framework, put in place at all levels 
throughout the Group, enables the 
direction, management and monitoring 
of our activities. It ensures and assists 
in the achievement of our ambitious 
growth objectives as well as the meeting 
of our responsibilities to our customers 
and stakeholders. 

Good risk management is not just 
about sophisticated tools, registers and 
appropriate structures although these are 
some of the key elements in our arsenal. 
It is also dependent upon culture, open 
discussion, actions, ownership and 
accountability. Embedding the correct 
ethos throughout our business is best 
achieved through fostering an attitude 
of mind that actively encourages optimal 
and “best-in-class” behaviours. 

Setting this tone at Board level, and 
ensuring that it is transmitted throughout 

the organisation, involves establishing and 
nurturing multiple channels of both formal 
and informal communication. These need 
to be maintained without prejudice to the 
agility required of us as a leading, market-
disrupting, high growth business.

The Board conducts thorough periodic 
reviews of the Group’s internal governance 
framework. Annually it quantitatively and 
qualitatively measures the Board’s own 
effectiveness to enable continuous and 
“benchmarked” improvement. 

Together with the ExCo we regularly 
review and update internal procedures and 
policies in order to achieve demonstrable 
and robust approaches to managing risk 
and opportunity, at all levels, throughout 
the business.

Composition of the Board 
and ExCo
Constructive challenge and 
engagement between experienced 
and committed colleagues
A rebalancing of the Board was implemented 
during H1 2020 to promote a more mature 
and robust governance framework and 
to ready the Group for the scaling of 
its activities.

Robin Paynter Bryant
Chairman

Dear shareholder,

The Board is pleased that AIM concluded 
its investigation into the issues of 2018 
during 2020. These were self-identified 
and fully disclosed by the Board at the time 
and are now entirely behind the Group. 

Following my appointment to the Board 
of directors in January 2020 as your 
independent non-executive Chairman 
I am pleased to provide a report on the 
further evolution and development of 
our governance and risk management 
frameworks as we now prepare to 
enter a period of accelerated and 
sustainable growth.

31 December 2020

BOARD COMPOSITION

2020+

1 Independent non-executive Chairman
2 Independent non-executive directors 
2 Executive directors 

TENURE

4040+

2 More than three years 
1 Between one and three years 
2 Under one year 

SECTOR EXPERIENCE

6060+

3 Previous energy sector experience 
2 Other sector experience 

38

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCE+
40
40
+
+
40
+
40
+
Q
Q
+
20
20
+
+
40
+
40
+
Q
Q
+
40
40
+
+
Q
Q
In keeping with best practice in modern 
governance, the Board is now comprised 
of three non-executive directors and two 
executive directors. 

My experience with UK and international 
energy and utility companies, as a 
non-executive board member at Ofwat 
(the economic regulatory authority for water) 
and as a corporate finance director in the 
City, has given me a good understanding 
of the sector. I would like to thank my 
colleagues for their collegiate welcome to 
the Group and for their unstinting support 
as we have “gelled” into an effective and 
enthusiastic team.

In January 2020 I welcomed the 
appointment of Tony Perkins (an ex-senior 
partner at BDO LLP of 20 years’ standing, 
where he was head of London audit, and 
previously head of national audit) as 
non-executive senior independent director 
and Chairman of the Audit Committee. 
Tony brings invaluably robust financial 
acumen and adds a considerable depth of 
multi-sectorial experience to our business. 

GOVERNANCE OVERVIEW

SHAREHOLDERS

JOHN 
GLASGOW
Ind. non-exec.

ROBIN 
PAYNTER 
BRYANT
Ind. non-exec. 
Chairman

TONY 
PERKINS
SID, non-exec.

s
r
o
t
c
e
r
i

d
f
o
d
r
a
o
B

CHAIRMAN 
OF REMCO.

CHAIRMAN 
OF AUDITCO.

PAUL 
RAWSON
CFO and  
Co. Sec.

BOBBY 
KALAR
CEO

EXCO

Annual report and financial statements 2020 YÜ GROUP PLC

39

 
 
In relation to shareholder engagement, 
I will continue to ensure that the Board 
and I represent the interests of all 
the shareholders.

Our section 172 statement 
on page 34 provides further 
information on engagement 
with our stakeholders

Summary: entering a growth 
phase with proven battle‑tested 
processes and greater maturity 
in governance
Significant confidence may be taken by 
shareholders from the Group’s maturity 
in having seamlessly integrated two new 
customer books into the operations of the 
Group. These both had short payback 
periods and were swiftly executed and 
fully integrated within a short space of 
time. They are already delivering 
respectably high returns on investment.

Despite the pandemic I believe the actions 
taken and our continual process of change 
and improvement as shown above have very 
considerably improved our future prospects. 

The Group now embarks on a scale-up 
phase with a greater maturity of approach 
and a justified confidence in its processes.

We retain the agility and entrepreneurial 
focus of a disruptive challenger brand. 
Together with our ingrained customer 
centric approach and a now established 
maturity of governance, the necessary 
assets to enable our taking advantage of a 
£35bn addressable market opportunity 
are in place.

I look forward to providing further updates 
to shareholders in due course.

Robin Paynter Bryant
Chairman
30 March 2021

CHAIRMAN’S INTRODUCTION TO GOVERNANCE CONTINUED

Composition of the Board 
and ExCo continued
Constructive challenge and 
engagement between experienced 
and committed colleagues 
continued
Under Tony’s active chairmanship the 
Audit Committee has seen positive 
developments in its areas of activity, not 
least in supporting the ability to conduct 
frequent and sophisticated stress-testing 
analyses of risks posed by the pandemic. 
These activities have included mentoring 
and assisting our regular ExCo-run risk 
forum in the further development of a 
robust risk and opportunity assurance 
framework which has facilitated greater 
clarity in strategic Board decision making. 

With previous extensive senior experience 
gained at Powergen and E.ON, John Glasgow 
continues to serve as an independent 
non-executive director and Chairman of 
the Remuneration Committee. This year 
John has been instrumental in overseeing 
the review and implementation, together 
with our external professional advisers 
and Navaz Dean (HR Director), of 
a comprehensive, well-crafted and 
management-stretching set of targeted 
incentive schemes ranging from LTIPs to 
the shop-floor. These are now fully aligned 
to their twin goals of incentivised retention 
and ensuring optimal outcomes 
for shareholders.

My fellow Independent NEDs have 
demonstrated the highest levels of 
commitment in reinforcing the Board’s 
“scaling” and “mentoring” capabilities as 
the Group now relaunches into sustained, 
sustainable growth. 

Two Board members are drawn from 
amongst the executive directors. 

One is the CEO and majority shareholder, 
Bobby Kalar, whose indefatigable drive and 
strategic vision are also complemented by 
that of fellow executive Board member and 
CFO, Paul Rawson (ex-KPMG and Engie), 
who also serves as Company Secretary. 
Paul, since his appointment in late 2018, 
has been instrumental in effecting the 
Group’s “reset”. Bobby and Paul’s roles 
in the making and profitable integration 
of two important competitor book 
acquisitions and their roles on our 
Board Acquisitions Committee this year 
underscored exceptionally hard driving 
contributions to our now well-established 
and positive trajectory. 

Our Executive Committee (“ExCo”) reports 
to the Board via and through the CEO as 
ExCo Chairman, assisted by the Deputy 
Chairman of the ExCo, Paul Rawson. This 
strong and experienced management 

team has been re-engineered and is 
tasked with implementing the business 
plan as agreed by the Board. The ExCo, 
with Bobby Kalar leading a seasoned team 
to deliver a stretching set of targets, 
consists of various Executive Management 
Team members. It drives the day-to-day 
activities of the business reporting to and 
seeking strategic and other counsel from 
the Board as a whole. 

Group seeks to strike the correct balance 
between maintaining a high level of agility 
in responding rapidly to changes in the 
internal and external environment without 
losing momentum or prudent managerial 
control. We continuously aim to improve 
our processes accordingly. 

Stakeholder engagement 
and feedback 
The Board of directors makes itself 
available to stakeholders as appropriate. 
Such stakeholders range from our 
shareholders to regulators (including 
financial and utilities authorities), 
nominated advisers, customers, 
partners and staff. 

In keeping with last year’s statement 
of intent to enhance and improve our 
communications with the market and our 
investors, we have appointed a new 
external nominated adviser and AIM 
broker and new corporate and financial 
communications advisers in order to 
complement our excellent in-house 
capabilities. These moves are part of 
a programme to widen and deepen the 
Group’s relationships with our investor, 
banking and commercial audiences. We 
are aiming at creating a more engaged 
environment for our partners and 
stakeholders in order to accelerate the 
meeting of our objectives for further 
digitalisation and scaling-up.

There is a clear and documented 
relationship with Bobby Kalar, who 
founded the Group and remains majority 
shareholder as well as a Board executive 
director and CEO. The maintenance of 
formal and agreed distinctions and 
responsibilities brings clarity to the 
definition of roles amongst Bobby (also 
Chairman of the ExCo), all other members 
of the Board and me. It is key to managing 
these varied and multiple interactions. 
Bobby Kalar has demonstrated, having 
very actively promoted a refreshed set of 
Board dynamics, a keen understanding of 
the governance requirements of a growing 
business. This in turn has greatly assisted 
the Board and me in reconciling the 
potential tensions occasioned by his “dual 
hatting” of roles within the enterprise. 

40

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEEXECUTIVE MANAGEMENT TEAM

The Executive Management Team are supported by a highly committed, 
experienced and talented wider leadership team.

Bobby Kalar
Chief Executive Officer
As founder and majority shareholder of 
the business, Bobby is committed to 
developing and delivering Group strategy 
to generate significant shareholder value. 
His entrepreneurial passion and relentless 
drive is focused on utilising a combination 
of digital tools and excellent customer 
service to disrupt the market.

Paul Rawson
Chief Financial Officer
Paul has significant finance, audit and 
M&A experience, gained in high-growth 
businesses with a deep knowledge of 
the energy sector. Paul is highly 
committed to driving the Group financial 
framework to deliver strong growth, 
EBITDA improvement and effective 
cash management.

Simon Smith
Sales & Marketing Director
Simon has a strong track record of creating 
high-performing teams and delivering 
above-target sales growth through 
innovative solutions across a range of 
industries including energy, telecoms, 
procurement and IT. Simon was previously 
the Commercial Director of Utilyx Ltd (now 
part of Mitie PLC), a supplier of energy 
procurement and price risk management 
services to the corporate sector. Since 
joining the Group, Simon has delivered a 
new digital sales and marketing strategy, 
including new sales channels, leading to 
strong organic growth.

Jason Prothero
Commercial and Digital 
Transformation Director 
Jason is a highly experienced commercial, 
operations and digital transformation 
executive with extensive knowledge of 
the energy sector gained across a broad 
range of roles. This includes over 15 years 
at SSE covering Operations, M&A and 
transformation; more recently, as Director 
of Technology and Transformation he 
has accomplished major achievements 
in the digitisation of the SSE business.

Navaz Dean
HR Director
Navaz has gained a wealth of experience 
across a wide range of senior HR roles at 
Boots. His passion for people development 
at all levels of organisations has previously 
been applied in developing high performing 
team cultures alongside significant 
organisational change projects. Navaz has 
been instrumental in the recruitment of 
talent to the Group, ensuring clear strength 
in depth throughout the organisation, 
creating a winning culture and developing 
people to deliver the Group’s ambition.

Supported by a talented wider 
leadership team 
To meet the Board’s ambition to scale 
the Group rapidly over the medium 
term, the Executive Committee are 
supported by heads of department, 
appointed through talent development 
or through hand-picked external 
recruits. Our leadership talent spans 
functions from marketing, sales 
development, customer relationship 
management, industry operations and 
contract management; through to 
digital, change management, commodity 
trading, financial control and audit.

Annual report and financial statements 2020 YÜ GROUP PLC

41

CORPORATE GOVERNANCE REPORT

BEST PRACTICE 
GOVERNANCE

Statement by the directors on compliance 
with the Code of best practice.

The Board seeks to follow best practice in 
corporate governance appropriate to the 
Company’s size and in accordance with the 
regulatory framework that applies to AIM 
companies. The Board has decided to 
apply and adhere to the Quoted 
Companies Alliance (“QCA”) Code.

The QCA Code ensures a worthwhile, 
effective and flexible governance model. It 
encourages positive engagement between 
the Company and all its stakeholders. Good 
governance is one of the foundations of a 
sustainable corporate growth strategy. The 
QCA Code is constructed around 10 broad 
principles. The appropriate application of 
these principles will ensure that good 
governance practices are in place. Details 
of how the Group is applying those 
principles can be found on the investor 
relations section of the Company website 
at www.yugroupplc.com.

The Board
The Group is controlled through a Board of 
directors which comprises a non-executive 
chairman, two executive directors and 
two additional non-executive directors, of 
which one is senior independent director. 
The chairman continues to be Robin 
Paynter Bryant, who was appointed on 
8 January 2020. The Chief Executive Officer 
continues to be Bobby Kalar. 

All three of the non-executive Board 
members, being Robin Paynter Bryant, Tony 
Perkins and John Glasgow, were considered 
to be independent throughout 2020.

The Board composition was revised 
during early 2020 as disclosed in the 
2019 annual report. On 8 January 2020, 
Robin Paynter Bryant replaced Ralph 
Cohen as independent non-executive 
Chairman after a comprehensive and 
independent appointment process.

On the same date, Tony Perkins was 
appointed as senior independent director, 
being a new role on the Board. The role 
of senior independent director provides 
a further governance level to ensure 

appropriate governance and stewardship 
over the activities of the Board.

Chairman of the Audit Committee) and 
John Glasgow.

Garry Pickering, the previous Chief 
Operating Officer of the Group, resigned 
from the Board on 7 February 2020. Garry 
remains in his key leadership role, outside 
the Board, as Trading Services Director 
managing the Group’s forward commodity 
hedging activities. 

The Board operates both formally, through 
Board and Committee meetings, and 
informally, through regular contact among 
directors and members of the Executive 
Management Team. There is a schedule of 
matters that are specifically referred to the 
Board for its decision, including approving 
the interim and annual financial results, 
setting and monitoring strategy and 
examining business expansion possibilities. 
It is a requirement that the Board be 
supplied with information in a timely 
manner, in a form and quality appropriate 
to enable it to discharge its duties.

The directors can and may freely obtain 
independent professional advice at the 
Group’s expense in the performance of 
their duties as directors.

Board Committees 
The Board Committees comprise the 
Audit Committee and the Remuneration 
Committee. Ad-hoc committees may be 
appointed to deal with nominations or 
corporate acquisitions, as instructed by 
the Board from time to time.

Audit Committee 
During 2020 the Audit Committee 
comprised three members, all of whom 
are independent non-executive directors. 
Tony Perkins, senior independent director, 
has been Chairman of the Audit Committee 
following his appointment to the Board on 
8 January 2020. The other members are 
John Glasgow and Robin Paynter Bryant, 
who was also appointed 8 January 2020. 
From 1 January 2019 to 8 January 2020 
the Audit Committee comprised two 
members, being Ralph Cohen (previous 

The Group’s external auditor, along with 
the wider Board, is invited (as appropriate) 
to attend the Audit Committee meetings.

The Audit Committee considers the 
internal control, accounting and reporting 
of the Group, and monitors the risk 
framework of the Group.

Remuneration Committee
The Chairman of the Remuneration 
Committee is John Glasgow, who is an 
independent non-executive director. 
Tony Perkins and Robin Paynter Bryant 
are the other independent non-executive 
members. From 1 January 2019 to 
8 January 2020 the Remuneration 
Committee comprised two members, 
being John Glasgow and Ralph Cohen. 

The Committee meets periodically as 
required and is responsible for overseeing 
the policy regarding executive remuneration 
whilst the Board as a whole is responsible 
for approving the remuneration packages 
for the Group’s Executive Management 
Team and for the remuneration of 
non-executive directors. The Committee 
is also responsible for reviewing incentive 
schemes and for reviewing the proposed 
packages of new appointments to the 
Executive Management Team.

Nominations Committee
As the Board is small, there is currently 
no separate standing Nominations 
Committee. This will be reviewed as the 
Group and Board develop over time. The 
appointment of new directors is considered 
by ad-hoc committees of the Board, 
typically led by the non-executive 
directors, and final decisions rest with 
and involve the Board as a whole.

Other committees
The Board establishes other ad-hoc 
sub-committees as required. During 2020, 
the Board established M&A sub-committees 
so as to review potential acquisitions 
identified by the executive directors. 

42

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEBOARD CONSIDERATIONS IN THE YEAR

Quarter

Key matters

2020

Q1

 » Board appointments: appointment of Robin Paynter Bryant and Tony Perkins as directors and resignation 

of Garry Pickering and Ralph Cohen

 » Trading update

 » 2020 bonus incentive plan and consideration of Long Term Incentive Plan

 » Business interruption plan in the context of Covid-19

 » Competitive positioning 

Q2

 » Consideration of the annual audit findings via the Audit Committee

 » Approval of the 2019 annual report 

 » Risks and uncertainties surrounding the impact of the Covid-19 pandemic and appropriate mitigation action plans 

 » Strategic positioning and vision

 » M&A strategic review 

 »

Investor engagement strategy and AGM preparation

 » Risk and risk appetite review

 » Digital roadmap and investment in new Leicester innovation centre

 » Board objective setting

 » Approval of key terms for new Long-Term Incentive Plan

Q3

 » Appointment of new a nominated adviser and broker, and a new financial PR adviser

 » Review of AIM censure

 » Approval of acquisition of Bristol Energy’s business-to-business customer book and related assets

 » Trading update and 2020 interim results

 » Sales strategy review

 » Update following review of reserved matters for the Board, the terms of reference for sub-committees, 

and various sub-policy approvals 

Q4

 » Award under new Long-Term Incentive Plan 

 » Approval of acquisition of a Midlands based business-to-business customer book and related assets

 » Approval of the Group’s annual risk mandate for commodity trading

 » Director dealings

 » Appointment of all directors to subsidiary entity boards

 » Update of delegated levels of authority

 » Post-acquisition look-back and review 

 » Approval of the 2021 budget and business plan, and associated strategic KPIs

 » Review of debtors and credit control performance

 » Planning of the 2021 audit 

2021

Q1

 » Finalisation of management short-term incentive for 2021 

 » People review and engagement planning

 » Completion of purchase of new Leicester property

 » Forward business planning and risk analysis on liquidity

 » Consideration of the annual audit findings via the Audit Committee

 » Approval of the 2020 annual report

Annual report and financial statements 2020 YÜ GROUP PLC

43

CORPORATE GOVERNANCE REPORT CONTINUED

Risk management and 
internal controls
The directors are responsible for the 
Group’s system of internal control and for 
reviewing its effectiveness, while the role 
of management is to implement Board 
policies on risk management and control. 
The Board has continued to implement 
various improvements to the internal 
control environment operating within 
the Group throughout 2020.

The Audit Committee also reports to and 
considers the risk assurance framework of 
the Group on behalf of the Board.

It should be recognised that the Group’s 
system of internal control is designed to 
manage, rather than eliminate, the risk of 
failure to achieve the Group’s business 
objectives and can only provide 
reasonable, and not absolute, assurance 
against material misstatement or loss.

The Group operates a series of controls 
to meet its needs. These controls include, 
but are not limited to, a clearly defined 
organisational structure, written policies, a 
comprehensive annual strategic planning 
and budgeting process and detailed 
monthly reporting. The annual budget 
is approved by the Board as part of its 
normal responsibilities. In addition, the 
budget figures are regularly reforecast to 
facilitate the Board’s understanding of the 
Group’s overall position throughout the 
year and this reforecast is reported to the 
Board in addition to the reporting of actual 
results during the year.

The Audit Committee receives reports 
from management and the external 
auditor concerning the system of 
internal control and any material control 
weaknesses. Any significant risk issues are 
referred to the Board for consideration.

Shareholder communications 
The Chief Executive Officer and the 
Chief Financial Officer regularly meet with 
existing shareholders and potential 
investors to foster a mutual understanding 
of objectives. In particular, meetings with 
analysts and shareholders are held 
following the announcement of results. 
Feedback from these meetings and market 
updates prepared by the Company’s 
nominated adviser are presented to the 
Board to ensure it has an understanding of 
shareholders’ views. The Chairman and the 
other non-executive directors are available 
to shareholders to discuss strategy and 
governance issues. 

The directors encourage the participation 
of all shareholders, including private 
investors, at the annual general meeting. 
The results of the polls and proxy votes on 
each resolution are declared shortly after 
the meeting by means of an announcement 
on the London Stock Exchange and via the 
Company’s website. The annual report and 
accounts are published on the Company’s 
website, www.yugroupplc.com, and can be 
accessed by shareholders.

Our people
A significant part of the foundations of the 
Group has been the continued investment 
in building an experienced team capable of 
taking the Group to a new level of scale. 
Such investment involves ensuring a 
suitable mix of industry knowledge and 
experience, with the right cultural fit to 
match the Group’s disruptive and 
challenger mindset. 

During 2020 average staff numbers 
reduced from 141 to 111 people reflecting 
increased operational efficiency as the 
Group reprioritised certain spending as 
part of its revised and ambitious strategy 
to automate further processes.

EMBARKING ON 
A SUSTAINABLE 
SCALE-UP PHASE 
WITH SOUND 
GOVERNANCE AND 
RISK-ASSURANCE 
FRAMEWORKS.”

Review of matters
The Board of directors has a forward 
calendar of matters requiring specific 
attention throughout the year and 
considers ad-hoc elements as required. 

In addition to specific matters during the 
annual cycle, or such ad-hoc considerations, 
the Board also has a base standing 
agenda incorporating:

 » Board planning and administration;

 » Chief Financial Officer update, including 
management accounts commentary, 
cash flow and covenant compliance 
reporting, providing financial forecasts 
and reviewing strategic key 
performance indicators;

 » Chief Executive Officer update, 

including the ExCo performance and 
any matters raised by the ExCo, 
together with feedback on strategy 
implementation and growth or other 
key business objectives; and

 » updates from the Audit Committee 
(including risk assurance) and the 
Remuneration Committee.

Read more at yugroupplc.com

Read about our people on page 32

Read about risks on page 24

44

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEATTENDANCE AT MEETINGS

Meeting attended

Not applicable

Not a member of the Committee

Total number of meetings

Main Board – 10 Ad hoc – 4 Audit Committee – 2 Remuneration Committee – 7

Jan

Mar

Apr

May

June

July

Sept

Oct

Nov

Dec

Main Board meeting

Robin Paynter Bryant

Tony Perkins

John Glasgow

Bobby Kalar

Paul Rawson

Garry Pickering

Ralph Cohen

Ad-hoc Board meetings*

Ralph Cohen

Robin Paynter Bryant

Tony Perkins

John Glasgow

Bobby Kalar

Paul Rawson

Garry Pickering

Audit Committee

Tony Perkins

John Glasgow

Robin Paynter Bryant

Bobby Kalar

Paul Rawson

Garry Pickering

Ralph Cohen

Remuneration Committee

John Glasgow

Tony Perkins

Robin Paynter Bryant

Bobby Kalar

Paul Rawson

Garry Pickering

Ralph Cohen and Garry Pickering resigned from the Board and relevant sub-committees in January 2020 and February 2020 respectively; Robin Paynter 
Bryant and Tony Perkins were appointed in mid-January 2020.

* 

Four short ad-hoc Board meetings were held dealing with specific matters such as the appointment of the new directors.

Annual report and financial statements 2020 YÜ GROUP PLC

45

 
 
 
 
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT

MAINTAINING ROBUST 
OVERSIGHT

Tony Perkins
Committee Chairman 
(appointed 8 January 2020)

MEMBERS

 » Tony Perkins 

(incoming Committee 
Chairman – appointed 
8 January 2020)

 » Ralph Cohen 

(outgoing Chairman – 
resigned 8 January 2020)

 »

John Glasgow

 » Robin Paynter Bryant 

(appointed 8 January 2020)

Membership and scope 
of the Audit Committee
From 8 January 2020 until the date of this 
report the Audit Committee comprised 
three members (who are all non-executive 
directors) being Tony Perkins, as Chairman 
of the Audit Committee, and John Glasgow 
and Robin Paynter Bryant as members. 
All Committee members are considered 
independent. The Group’s external auditor, 
along with the wider Board, is invited to 
attend Audit Committee meetings 
as applicable. 

Ralph Cohen, previous Chairman of 
the Group and of the Audit Committee, 
stepped down on 8 January 2020. To 
8 January 2020, the Audit Committee 
comprised two members, being Ralph 
Cohen and John Glasgow.

The Audit Committee has responsibility 
for, among other things, the monitoring 
of the financial integrity of the financial 
statements of the Group and the 
involvement of the Group’s auditor in that 
process. It particularly focuses on the 
review of and compliance with accounting 
policies together with ensuring that an 
effective system of audit and financial 
control is maintained. It also reviews risks 
and opportunities, ensures appropriate 
policies to mitigate risks are in place and 
reviews the key risk matters and risk appetite 
matters to support Board decisions. 

The ultimate responsibility for reviewing 
and approving the annual report and 
accounts and the half-yearly reports 
remains with the Board. 

The Audit Committee meets at least twice 
a year at the appropriate times in the financial 
reporting and audit cycle, and at such other 
times as may be deemed necessary. 

The terms of reference of the Audit 
Committee cover such issues as 
membership and the frequency of 
meetings, together with requirements 

of any quorum for, and the right to attend, 
meetings. The responsibilities of the Audit 
Committee covered in its terms of 
reference include the following: external 
audit, financial reporting, internal controls 
and risk management. The terms of 
reference also set out the authority of the 
Committee to carry out its responsibilities. 

Any non-audit services that are to be 
provided by the external auditor are 
reviewed in order to safeguard auditor 
objectivity and independence. The 
external auditor has the opportunity 
during the Audit Committee meetings to 
meet privately with Committee members 
in the absence of executive management. 

The Audit Committee is responsible 
for reviewing the Company’s procedures 
for the identification, assessment, 
management and reporting of risks. 

The Company has a whistleblowing 
policy, through which staff may notify 
management or non-executive directors 
of any concerns regarding suspected 
wrongdoing or dangers at work.

Review 
The Audit Committee met twice during 2020. 

In addition, the Audit Committee 
Chairman joined internal control and 
risk forums organised by the Group’s 
executive management.

The principal areas of involvement for the 
Committee during 2020, outside of the 
annual and interim financial reporting 
of the Group, were the review of an 
improved risk register and a review of the 
Group’s forecasts for the years 2021 and 
2022. Both of these matters were also 
reviewed and approved by the Board.

Tony Perkins
Chairman of the Audit Committee
30 March 2021

46

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEREMUNERATION REPORT

INCENTIVISING ENHANCED 
PERFORMANCE AND 
BENCHMARKING REWARD

John Glasgow
Committee Chairman

MEMBERS

 » Ralph Cohen  

(resigned 8 January 2020)

 »

John Glasgow 
Committee Chairman

 » Robin Paynter Bryant 

(appointed 8 January 2020)

 » Tony Perkins  

(appointed 8 January 2020)

As an AIM listed company, Yü Group PLC 
is not required to comply with Schedule 8 
of the Large and Medium-sized Companies 
and Groups (Accounts and Reports) 
Regulations 2008. The content of this 
report is unaudited unless stated.

Membership of the 
Remuneration Committee
John Glasgow, independent non-executive 
director, is Chairman of the Remuneration 
Committee. He is joined by two further 
independent non-executive directors, 
being senior independent director, 
Tony Perkins, and Chairman of the Board, 
Robin Paynter Bryant. Both Tony and Robin 
were appointed to the Board and the 
Remuneration Committee on 8 January 2020.

Ralph Cohen retired from the Board 
and the Remuneration Committee on 
8 January 2020. Ralph Cohen along with 
John Glasgow as Chairman had been the two 
members of the Remuneration Committee 
from 1 January 2019 to 8 January 2020.

The Remuneration Committee sets Board 
executive directors targets and reviews their 
performance. It makes recommendations 
to the Board on matters relating to 
remuneration, terms of service, granting of 
share options and other equity incentives. 
It also approves packages and changes to 
the Executive Management Team, and 
recommends to the Board the terms and 
conditions offered to senior appointments 
to the Group’s management team. 

The Remuneration Committee met seven 
times in 2020.

Remuneration policy 
The objectives of the remuneration policy 
are to enable the Company to attract, 
retain and motivate its Board executive 
directors, while ensuring that the overall 
remuneration is aligned with the 
performance of the Group and preserves 
an appropriate balance of remuneration 
and shareholder value. 

Non-executive directors
Remuneration of the non-executive 
directors is determined by the Board as 
a whole after considering any potential 
conflicts of interest. Non-executive 
directors are not entitled to pensions, 
annual bonuses or employee benefits. 
They are entitled to participate in the 
Group save as you earn scheme relating 
to the Company’s shares but none of them 
do at this time. 

The annual fee for each non-executive 
director is as follows:

Robin Paynter Bryant – £45,000 
(appointed 8 January 2020)

Tony Perkins – £35,000 (appointed 
8 January 2020)

John Glasgow – £31,500 for 2020, 
reinstated to £35,000 from 1 January 2021

Ralph Cohen – £31,500 (resigned from 
the Board 8 January 2020)

Their appointment may be terminated with 
three months’ written notice at any time.

THE REMUNERATION COMMITTEE 
HAS OVERSEEN THE IMPLEMENTATION 
OF A NEW LONG-TERM INCENTIVE 
PLAN. THE SCHEME CLOSELY ALIGNS 
OUR EXPERIENCED MANAGEMENT 
TEAM, A KEY ASSET OF THE GROUP, BY 
REWARDING DEMONSTRATED VALUE 
CREATED FOR SHAREHOLDERS.”

Annual report and financial statements 2020 YÜ GROUP PLC

47

REMUNERATION REPORT CONTINUED

Directors’ remuneration (audited)
The normal remuneration arrangements for executive directors consist of basic salary, employer contributions to defined contribution 
pensions, annual performance related bonuses and participation in a Long-Term Incentive Plan.

No executive director bonuses are payable in the year ended 31 December 2020.

Bobby Kalar and John Glasgow voluntary agreed to temporary reductions in their salary and fee (respectively) during 2019. The salary 
payable to Bobby Kalar and the fee payable to John Glasgow were restated to that in their respective service agreements from 
1 January 2021, being £250,000 and £35,000 per annum respectively. 

The Chief Executive Officer’s service agreement can be terminated by either party giving at least 12 months’ written notice. The service 
agreement with the Chief Financial Officer can be terminated by either party giving at least eight months’ written notice, such notice 
increasing by one month for each completed year of service to a maximum of 12 months in total.

On 7 February 2020, Garry Pickering resigned from the Board and was appointed as Trading Services Director, a new non-Board Group 
leadership position. Garry entered into a new employment contract with the Group reflecting this change. The role of Chief Operating 
Officer has not been replaced on the Board.

During the year, awards of up to 498,008 ordinary shares were made under a new Long-Term Incentive Plan (“LTIP”). Such awards were 
made to the Chief Executive Officer and Chief Financial Officer along with other senior members of the Group’s management team 
including Garry Pickering, former executive director. The LTIP, designed with support from external professional advisers to ensure it 
aligns with similar positioned and with best practice, closely aligns the creation of shareholder value to management reward. The LTIP 
consists of two tranches of awards, to vest in March 2023 and March 2024. The amount of shares vesting to individuals depends on 
their initial allocation of award and the achievement of certain performance conditions related to the Group’s share price performance. 
The LTIP ratchets as share price increases, with a full vesting for both tranches being achieved where a share price of 625p or greater is 
achieved on the announcement of the 2023 annual results, around March 2024. The LTIP and performance criteria are further detailed 
in note 21 to the financial statements. 

Directors’ interests
Details of the directors’ shareholdings are included in the Directors’ Report on page 49.

Directors’ share options (audited)
Aggregate emoluments disclosed in the directors’ remuneration table do not include any amounts for the value of options to acquire 
ordinary shares in the Company granted to or held by the directors. Details of options for directors who served during the year and to 
the date of this report are as follows:

Executive

Bobby Kalar

Garry Pickering (resigned 7 February 2020)

Paul Rawson 

Number of
 options at 
31 Dec 2020

Weighted
 average
exercise price

309,168

163,055

371,465

£1.62

£2.46

£0.16

No non-executive director holds share options in the Company.

All three of the executive directors who served in the year took part in the Group’s SAYE scheme. No non-executive directors 
participated in the SAYE scheme.

Directors’ remuneration (audited)

Executive

Bobby Kalar 

Garry Pickering (resigned 7 February 2020)

Paul Rawson 

Non-executive

Robin Paynter Bryant (appointed 8 January 2020) 

Tony Perkins (appointed 8 January 2020)

Ralph Cohen (resigned 8 January 2020)

John Glasgow

Salary/fees
£’000

Bonus
£’000

Benefits
£’000

Employer’s
pension
contributions
£’000

Total 2020
£’000

Total 2019
£’000

225

19

180

45

35

3

32

539

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

10

1

5

—

—

—

—

16

235

20

185

45

35

3

32

555

241

190

183

—

—

32

32

678

John Glasgow
Chairman of the Remuneration Committee
30 March 2021

48

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEDIRECTORS’ REPORT

The directors present their annual report and the audited 
consolidated financial statements of the Group for the year 
ended 31 December 2020 (“FY 2020”).

Employees 
The Group’s executive management regularly delivers briefings 
on the Group’s strategy and performance. 

Strategic Report
The Group has chosen, in accordance with section 414C(11) of 
the Companies Act 2006 (Strategic Report and Directors’ Report) 
Regulations 2013, to set out in the Group’s Strategic Report 
certain information required by Schedule 7 of the Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 to be contained in the Directors’ Report. 

Registered office
The registered office of Yü Group PLC (registered in England and 
Wales no. 10004236) is CPK House, 2 Horizon Place, Nottingham 
Business Park, Mellors Way, Nottingham NG8 6PY.

Dividends 
The Board does not propose the payment of a final dividend 
in respect of FY 2020 (FY 2019: nil).

The Board did not pay an interim dividend in relation to 2020 
(2019: nil). 

Directors
The directors of the Group during the year and up to the date 
of signing the financial statements were: 

 » Robin Paynter Bryant 

(appointed 8 January 2020)

 » Tony Perkins (appointed 

8 January 2020)

John Glasgow

 »
 » Bobby Kalar
 » Paul Rawson 

The Company maintains directors’ and officers’ liability insurance.

Significant shareholders
The Company is informed that, at 29 January 2021, individual 
registered shareholdings of more than 3% of the Company’s 
issued share capital were as follows:

Bobby Kalar
Premier Miton Group
Jamieson Principal 
Pension Fund
Nick Parker
Garry Pickering

Number of ordinary % of issued ordinary
share capital

shares held

8,652,649
1,074,266

964,551
500,000
500,000

53.15%
6.60%

5.92%
3.07%
3.07%

Directors’ shareholdings
The beneficial interests of the directors in the share capital 
of the Company at 29 January 2021 were as follows:

Executive directors
Bobby Kalar

Paul Rawson

Non-executive directors

John Glasgow
Robin Paynter Bryant
Tony Perkins

Number of ordinary % of issued ordinary
share capital

shares held

8,652,649

33,503

18,411
—
15,000

53.15%

0.21%

0.11%
—
0.09%

The Group remains committed to fair treatment of people with 
disabilities in relation to job applications, training, promotion and 
career development. Every effort is made to find alternative jobs 
for those who are unable to continue in their existing job due 
to disability. 

The Group takes a positive approach to equality and diversity. 
The Group promotes equality in the application of reward policies, 
employment and development opportunities, and aims to 
support employees in balancing work and personal lifestyles.

Annual general meeting
The annual general meeting of the Group is to be held on 
27 May 2021. The notice of meeting appears on pages 82 and 83 
of these financial statements.

Financial instruments
Details of how the Group manages its risk in relation to use of 
financial instruments is included in note 19.

Political and charitable donations 
During the year ended 31 December 2020 the Group made 
political donations of £nil (2019: £nil) and charitable donations 
of £nil (2019: £1,019). 

Supplier payment policy and practice 
The Group does not operate a standard code in respect 
of payments to suppliers. The Group agrees terms of payment 
with suppliers at the start of business and then makes payments 
in accordance with contractual and other legal obligations. The 
number of creditor days outstanding at 31 December 2020 was 
six days (2019: five days). 

Carbon and energy reporting
The Group recognises that its business operations have an 
environmental impact and we are committed to monitoring and 
where possible reducing our emissions each year. We are also aware 
of our reporting obligations under The Companies Act 2006. As such, 
this year we have upgraded our energy and carbon reporting to meet 
these new requirements and increase the transparency with which we 
communicate about our environmental impact to our stakeholders.

UK operations 2020

Energy consumption used to calculate emissions (kWh) 284,845
Emissions from direct sources tCO2e (Scope 1)
—
Emissions from energy purchased for own use tCO2e 
(Scope 2)
Emissions from indirect sources such as business travel 
tCO2e (Scope 3)
Intensity ratio (tCO2e/employee)

—
0.6

66

The above information has been calculated in line with the Climate 
Disclosure Standard Board’s approved methodology.

All of our operations are UK based.

Measures taken to increase the energy efficiency of the Group 
during 2020 include a significant increase in employees working 
from home, online/virtual meetings replacing in person meetings 
for staff in different office locations and a push to ensure all in office 
workstations and monitors are switched off when not in use.

Annual report and financial statements 2020 YÜ GROUP PLC

49

DIRECTORS’ REPORT CONTINUED

Subsequent events
The Group completed the acquisition of a new, purpose-built 
office in Leicester on 10 February 2021. The office, once 
operational post fit-out, will be utilised as the Group’s sales, 
marketing and innovation hub. Further information is provided 
in note 22 of the financial statements on page 80.

Statement of disclosure of information to auditor
As at the date this report was signed, so far as each of the 
directors is aware, there is no relevant information of which the 
auditor is unaware and each director has taken all steps that he 
ought to have taken as a director in order to make himself aware 
of any relevant audit information and to establish that the auditor 
is aware of that information.

Auditor
In accordance with section 489 of the Companies Act, a resolution for 
the reappointment of RSM UK Audit LLP as auditor of the Company 
is to be proposed at the forthcoming annual general meeting.

On behalf of the Board

Paul Rawson
Director
30 March 2021

 make judgements and accounting estimates that are 
reasonable and prudent;

 for the Group financial statements, state whether they have 
been prepared in accordance with International Accounting 
Standards in conformity with the requirements of the 
Companies Act 2006; and

d. 

 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and the 
Company will continue in business.

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s 
and the Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and the 
Company and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also responsible 
for safeguarding the assets of the Group and the Company and 
hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Yü Group website.

Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation 
in other jurisdictions.

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

In respect of the annual report and the financial statements

The directors are responsible for preparing the Strategic Report 
the Directors’ Report, the Corporate Governance Report and 
the financial statements in accordance with applicable law 
and regulations.

b. 

c. 

Company law requires the directors to prepare Group and 
Company financial statements for each financial year. The 
directors are required by the AIM Rules of the London Stock 
Exchange to prepare Group financial statements in accordance 
with International Accounting Standards in conformity with the 
requirements of the Companies Act 2006 and have elected under 
company law to prepare the Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards and applicable law).

The Group financial statements are required by law and International 
Accounting Standards in conformity with the requirements of 
the Companies Act 2006 to present fairly the financial position 
and performance of the Group; the Companies Act 2006 provides 
in relation to such financial statements that references in the 
relevant part of that Act to financial statements giving a true and 
fair view are references to their achieving a fair presentation.

Under company law the directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and the Company and of 
the profit or loss of the Group and the Company for that period. 

In preparing each of the Group and Company financial 
statements, the directors are required to:

a. 

 select suitable accounting policies and then apply 
them consistently;

50

YÜ GROUP PLC Annual report and financial statements 2020

CORPORATE GOVERNANCEINDEPENDENT AUDITOR’S REPORT

To the members of Yü Group PLC

Opinion
We have audited the financial statements of Yü Group PLC (“the 
parent company”) and its subsidiaries (“the Group”) for the year 
ended 31 December 2020 which comprise consolidated 
statement of profit and loss and other comprehensive income, 
consolidated and Company balance sheets, consolidated and 
Company statements of changes in equity and consolidated 
statement of cash flows and notes to the financial statements, 
including significant accounting policies. The financial reporting 
framework that has been applied in the preparation of the Group 
financial statements is applicable law and International 
Accounting Standards in conformity with the requirements of the 
Companies Act 2006. The financial reporting framework that has 
been applied in the preparation of the parent company financial 
statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 101 “Reduced 
Disclosure Framework” (United Kingdom Generally Accepted 
Accounting Practice).

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the 
directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. For an 
explanation of how we evaluated the directors’ assessment of 
the Group’s and parent company’s ability to continue to adopt 
the going concern basis of accounting please see the going 
concern key audit matter.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Group’s or the parent company’s ability to continue as a going 
concern for a period of at least twelve months from when the 
financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with 
respect to going concern are described in the relevant sections 
of this report.

In our opinion: 

 »

 »

 »

 »

the financial statements give a true and fair view of the state 
of the Group’s and of the parent company’s affairs as at 
31 December 2020 and of the Group’s loss for the year 
then ended;

the Group financial statements have been properly prepared 
in accordance with International Accounting Standards in 
conformity with the requirements of the Companies Act 2006;

the parent company financial statements have been properly 
prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under those standards are further described 
in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the 
Group and the parent company in accordance with the ethical 
requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard as 
applied to SME listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. 
We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion.

Summary of our audit approach

Key audit 
matters

Group
 » Revenue recognition and accrued income

 » Trade receivable and accrued 

income recoverability

 » Going concern

Parent company
 » No parent company key audit matters

Materiality

Group
 » Overall materiality: £500,000 (2019: £500,000)

 » Performance materiality: £375,000 

(2019: £375,000)

Parent company
 » Overall materiality: £333,000 (2019: £363,000)

 » Performance materiality: £249,000 

(2019: £272,000)

Scope

Our audit procedures covered 99% of revenue, 
99% of total assets and 99% of loss before tax.

Annual report and financial statements 2020 YÜ GROUP PLC

51

INDEPENDENT AUDITOR’S REPORT CONTINUED

To the members of Yü Group PLC

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Group and parent 
company financial statements of the current period and include the most significant assessed risks of material misstatement (whether 
or not due to fraud) we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources 
in the audit and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the Group 
and parent company financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters. 

Revenue recognition and accrued income

Key audit matter 
description

Refer to accounting policy on page 62 regarding revenue and accrued income and note 16 regarding trade 
and other receivables.

Appropriate and accurate income recognition is required to be applied by the Directors to ensure that 
revenue is accrued and recognised appropriately in the financial statements. Revenues are based on the 
volumes supplied to customers using estimates and meter readings. Where recent meter information is 
limited, assumptions are made to estimate the volumes of energy consumed by customers. Actual and 
expected usage information, together with the contractual rates, are used to accrue revenue which is then 
billed to customers. There is a risk that revenue and accrued income is recognised inappropriately.

How the matter was 
addressed in the audit

For revenue and accrued income we verified the appropriateness of the recognition policy and judgements 
as disclosed in note 1.

We selected a sample of contracts and transactions and considered whether revenue had been recognised 
in accordance with the contract and was subsequently billed. For income accrued at the year end, additional 
procedures were undertaken to check that this was subsequently billed.

We considered the integrity of the revenue information used for the basis of our procedures through 
agreement through to the financial systems and the amounts recognised in the financial statements.

We considered the Group’s disclosures in relation to revenue recognition.

Trade receivable and accrued income recoverability

Key audit matter 
description

Refer to accounting policy on page 62 regarding revenue and accrued income and note 16 regarding trade 
and other receivables and note 19 which considers credit risk.

The Group has a significant number of customers with a varied credit risk profile which could impact the 
recoverability of trade receivables and income accrued on customer contracts.

The majority of trade receivables are past due and a proportion of accrued income is not billed immediately 
following the month end which means it can become old and more difficult to recover. Management’s 
assessment of the recoverability and expected credit loss for trade receivables and accrued income with 
their customers is inherently judgemental. There is a risk that the net trade receivables and accrued income 
will be recovered at amounts materiality different to the value recognised.

How the matter was 
addressed in the audit

The methodology utilised by management to calculate the provision including expected credit loss 
was reviewed. 

We independently profiled the Group’s customers using external data to verify their identity, to identify 
those accounts with a potentially elevated credit risk and quantify the potential exposure within both trade 
receivables and accrued income.

We selected a sample of accounts and performed detailed testing to invoices and cash receipts. The 
impairment and expected credit loss provision was considered through a combination of analytical 
procedures, the results of tests of detail and recent collection history.

We also considered the adequacy of the Group’s trade and other receivables accounting policy disclosed 
in note 1 and note 19 which refers to credit risk.

52

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTSGoing concern

Key audit matter 
description

Refer to accounting policy on page 61 regarding going concern.

The prior year financial statements included a material uncertainty in relation to going concern as a result of 
the early impact of Covid-19 and the uncertainty this presented for the UK economy and the Group.

Having traded through the pandemic and having prepared and sensitised its forecasts in light of its 
experience, the Board have concluded there is no longer a material uncertainty that casts significant doubts 
on the Group’s ability to continue as a going concern. The Group has continued to include disclosures to 
explain this basis and conclusions. There is a risk that these disclosures are not a fair representation in 
support of the Group’s conclusions.

How the matter was 
addressed in the audit

We read management’s conclusions and the Board paper prepared to support this.

We reviewed management prepared trading and cash flow forecasts, and the sensitised projections. 
We considered the reasonableness of the assumptions used and compared the prior year re-forecast 
with actual results.

We also considered the adequacy of the Group’s disclosures within note 1 concerning the directors’ opinion 
on the going concern status.

Our application of materiality
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of our 
audit procedures. When evaluating whether the effects of misstatements, both individually and on the financial statements as a whole, 
could reasonably influence the economic decisions of the users we take into account the qualitative nature and the size of the 
misstatements. Based on our professional judgement, we determined materiality as follows:

Group

Parent company

Overall materiality

£500,000 (2019: £500,000)

£333,000 (2019: £363,000)

Basis for determining 
overall materiality

3 year average: 10% of result before tax capped 
at £500,000

2% of total assets

Rationale for 
benchmark applied

This is considered a focus for investors as the Group 
returns to profitability 

Total assets was chosen as the entity is a non-trading 
holding company 

Performance 
materiality

Basis for determining 
performance 
materiality

£375,000 (2019: £375,000)

£249,000 (2019: £272,000)

75% of overall materiality

75% of overall materiality

Reporting of 
misstatements to the 
Audit Committee

Misstatements in excess of £25,000 and 
misstatements below that threshold that, in our 
view, warranted reporting on qualitative grounds 

Misstatements in excess of £16,000 and misstatements 
below that threshold that, in our view, warranted 
reporting on qualitative grounds

An overview of the scope of our audit
The Group consists of 4 components, all of which are based in the UK. 

The coverage achieved by our audit procedures was:

1%

Revenue

9999+

99%

1%

Total assets

Q9999+

99%

1 Full scope
2 Specific audit procedures 

1%

Loss before 
tax

Q9999+

99%

Full scope audits were performed for 3 components, specific audit procedures for 1 component. 

Annual report and financial statements 2020 YÜ GROUP PLC

53

+
1
1
+
+
Q
+
1
1
+
+
Q
+
1
1
+
+
Q
Q
INDEPENDENT AUDITOR’S REPORT CONTINUED

To the members of Yü Group PLC

Other information
The other information comprises the information included in the 
annual report, other than the financial statements and our 
Auditor’s Report thereon. The directors are responsible for the 
other information contained within the annual report. Our opinion 
on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, 
we do not express any form of assurance conclusion thereon. 

Responsibilities of directors
As explained more fully in the Directors’ Responsibilities 
Statement set out on page 50, the directors are responsible for 
the preparation of the financial statements and for being satisfied 
that they give a true and fair view, and for such internal control 
as the directors determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, 
whether due to fraud or error.

Our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the course of the audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to 
determine whether this gives rise to a material misstatement in 
the financial statements themselves. If, based on the work we 
have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. 

We have nothing to report in this regard.

Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, based on the work undertaken in the course of 
the audit:

 »

 »

the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

the Strategic Report and the Directors’ Report have been 
prepared in accordance with applicable legal requirements.

Matters on which we are required to report 
by exception
In the light of the knowledge and understanding of the Group 
and the parent company and their environment obtained in the 
course of the audit, we have not identified material misstatements 
in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

 » adequate accounting records have not been kept by the parent 
company, or returns adequate for our audit have not been 
received from branches not visited by us; or

 »

 »

the parent company financial statements are not in agreement 
with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law 
are not made; or

 » we have not received all the information and explanations we 

require for our audit.

In preparing the financial statements, the directors are responsible 
for assessing the Group’s and the parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the 
Group or the parent company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

The extent to which the audit was considered 
capable of detecting irregularities, including fraud
Irregularities are instances of non-compliance with laws and 
regulations. The objectives of our audit are to obtain sufficient 
appropriate audit evidence regarding compliance with laws and 
regulations that have a direct effect on the determination of 
material amounts and disclosures in the financial statements, 
to perform audit procedures to help identify instances of 
non-compliance with other laws and regulations that may have 
a material effect on the financial statements, and to respond 
appropriately to identified or suspected non-compliance with 
laws and regulations identified during the audit. 

In relation to fraud, the objectives of our audit are to identify 
and assess the risk of material misstatement of the financial 
statements due to fraud, to obtain sufficient appropriate audit 
evidence regarding the assessed risks of material misstatement 
due to fraud through designing and implementing appropriate 
responses and to respond appropriately to fraud or suspected 
fraud identified during the audit. 

However, it is the primary responsibility of management, with 
the oversight of those charged with governance, to ensure that 
the entity’s operations are conducted in accordance with the 
provisions of laws and regulations and for the prevention and 
detection of fraud.

54

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTSThe extent to which the audit was considered 
capable of detecting irregularities, including fraud 
continued
In identifying and assessing risks of material misstatement in 
respect of irregularities, including fraud, the Group audit 
engagement team: 

 » obtained an understanding of the nature of the industry 

and sector, including the legal and regulatory frameworks 
that the Group and parent company operate in and how the 
Group and parent company are complying with the legal and 
regulatory frameworks;

 »

inquired of management, and those charged with governance, 
about their own identification and assessment of the risks of 
irregularities, including any known actual, suspected or alleged 
instances of fraud; and

 » discussed matters about non-compliance with laws and 

regulations and how fraud might occur including assessment 
of how and where the financial statements may be susceptible 
to fraud.

Use of our report 
This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state 
to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Ian Wall (Senior Statutory Auditor)
For and on behalf of RSM UK Audit LLP,
Statutory Auditor
Chartered Accountants
Suite A, 7th Floor
East West Building
2 Tollhouse Hill
Nottingham
NG1 5FS

The most significant laws and regulations were determined 
as follows:

30 March 2021

Legislation/
regulation

Additional audit procedures performed by the Group audit 
engagement team included:

IFRS, FRS 101 
and 
Companies 
Act 2006

Review of the financial statement disclosures and 
testing to supporting documentation

Completion of disclosure checklists to identify 
areas of non-compliance

Tax 
compliance 
regulations

Consideration of whether any matter identified 
during the audit required reporting to an 
appropriate authority outside the entity

Ofgem 
regulation

Inquiry of management and those charged with 
governance as to any instances of non-compliance

The areas that we identified as being susceptible to material 
misstatement due to fraud were:

Risk

Audit procedures performed by the audit engagement team:

Revenue 
recognition

See key audit matters above. In addition, we 
reviewed revenue journals for appropriateness 
using financial data analytics software

Management 
override of 
controls 

 » Testing the appropriateness of journal entries 

and other adjustments

 » Assessing whether the judgements made in 

making accounting estimates are indicative of 
a potential bias

 » Evaluating the business rationale of any 

significant transactions that are unusual or 
outside the normal course of business

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting Council’s 
website at: http://www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our Auditor’s Report.

Annual report and financial statements 2020 YÜ GROUP PLC

55

CONSOLIDATED STATEMENT OF PROFIT AND LOSS AND OTHER COMPREHENSIVE INCOME

For the year ended 31 December 2020

Revenue

Cost of sales

Gross profit

Operating costs before non-recurring items, unrealised gains on derivative 
contracts and share based payment charges

Operating costs – non-recurring items

Operating costs – unrealised gains/(losses) on derivative contracts

Operating costs – share based payment charges

Total operating costs

Operating loss

Finance income

Finance costs

Loss before tax

Taxation

Loss for the year

Other comprehensive income

Total comprehensive income for the year

Earnings per share

Basic

Diluted

31 December 
2020
£’000

31 December
2019
£’000

Notes

101,527

(93,858)

111,613

(106,128)

7,669

5,485

7

7

21

4

5

5

9

8

8

(9,934)

—

1,011

(320)

(9,243)

(1,574)

74

(39)

(1,539)

374

(1,165)

—

(10,362)

(378)

(518)

(125)

(11,383)

(5,898)

33

(112)

(5,977)

1,009

(4,968)

—

(1,165)

(4,968)

(£0.07)

(£0.07)

(£0.31)

(£0.31)

56

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED AND COMPANY BALANCE SHEET

At 31 December 2020

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Non-current liabilities

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Merger reserve

(Accumulated losses)/retained earnings

Group

Company

31 December 
2020
£’000

31 December 
2019 
£’000

31 December 
2020
£’000

31 December 
2019
£’000

Notes

11

12

13

15

16

17

18

18

20

20

20

20

606

1,377

273

4,789

7,045

18,267

11,740

30,007

37,052

(31,430)

(1,109)

(32,539)

4,513

82

11,690

(50)

(7,209)

4,513

52

671

481

4,355

5,559

25,886

2,377

28,263

33,822

(28,076)

(448)

(28,524)

5,298

82

11,690

(50)

(6,424)

5,298

—

1,163

—

81

1,244

15,247

501

15,748

16,992

(308)

—

(308)

—

340

—

21

361

16,045

500

16,545

16,906

(440)

—

(440)

16,684

16,466

82

11,690

(50)

4,962

16,684

82

11,690

(50)

4,744

16,466

The Company is taking advantage of the exemption in section 408 of the Companies Act 2006 not to present its individual statement 
of comprehensive income and related notes. The Company incurred a loss of £162,000 for the year (2019: £494,000).

The financial statements on pages 56 to 81 were approved by the Board of directors on 30 March 2021 and signed on its behalf by:

Bobby Kalar 
Chief Executive Officer 

Paul Rawson
Chief Financial Officer

Annual report and financial statements 2020 YÜ GROUP PLC

57

 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

For the year ended 31 December 2020

Balance at 1 January 2020 

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Equity dividend paid in the year

Total transactions with owners 
of the Company

Balance at 31 December 2020

Balance at 1 January 2019

Adjustment following adoption of IFRS 16

Adjusted balance at 1 January 2019

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Proceeds from share issues

Equity dividend paid in the year

Total transactions with owners 
of the Company

Balance at 31 December 2019

Share 
capital
£’000

82

—

—

—

—

—

—

—

82

81

—

81

—

—

—

—

—

1

—

1

82

Share 
premium
£’000

11,690

Merger 
reserve
£’000

Retained
earnings
£’000

(50)

(6,424)

—

—

—

—

—

—

—

11,690

11,689

—

11,689

—

—

—

—

—

1

—

1

11,690

—

—

—

—

—

—

—

(50)

(50)

—

(50)

—

—

—

—

—

—

—

—

(50)

(1,165)

—

(1,165)

320

60

—

380

(7,209)

(1,282)

(125)

(1,407)

(4,968)

—

(4,968)

125

21

—

(195)

(49)

(6,424)

Total
£’000

5,298

(1,165)

—

(1,165)

320

60

—

380

4,513

10,438

(125)

10,313

(4,968)

—

(4,968)

125

21

2

(195)

(47)

5,298

58

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTSCOMPANY STATEMENT OF CHANGES IN EQUITY

For the year ended 31 December 2020

Balance at 1 January 2020

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Equity dividend paid in the year

Total transactions with owners 
of the Company

Balance at 31 December 2020

Balance at 1 January 2019

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Proceeds from share issues

Equity dividend paid in the year

Total transactions with owners 
of the Company

Balance at 31 December 2019

Share
capital
£’000

82

—

—

—

—

—

—

—

82

81

—

—

—

—

—

1

—

1

82

Share
premium
£’000

11,690

Merger
reserve
£’000

(50)

Retained
earnings
£’000

4,744

—

—

—

—

—

—

—

11,690

11,689

—

—

—

—

—

1

—

1

—

—

—

—

—

—

—

(50)

(50)

—

—

—

—

—

—

—

—

11,690

(50)

(162)

—

(162)

320

60

—

380

4,962

5,287

(494)

—

(494)

125

21

—

(195)

(49)

4,744

Total
£’000

16,466

(162)

—

(162)

320

60

—

380

16,684

17,007

(494)

—

(494)

125

21

2

(195)

(47)

16,466

Annual report and financial statements 2020 YÜ GROUP PLC

59

CONSOLIDATED STATEMENT OF CASH FLOWS

For the year ended 31 December 2020

Cash flows from operating activities

Loss for the financial year

Adjustments for:

Depreciation of property, plant and equipment 

Depreciation of right-of-use assets

Amortisation of intangible assets

Finance income

Finance costs

Taxation

Share based payment charge

Decrease/(increase) in cash collateral deposits lodged with trading counterparties

Increase in trade and other receivables

Increase in trade and other payables

Net cash from/(used in) operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of customer books

Net cash used in investing activities

Cash flows from financing activities

Net proceeds from share placing and option exercises

Net interest

Dividend paid during the year

Repayment of borrowings and leasing liabilities

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the start of the year

Cash and cash equivalents at the end of the year

31 December
2020
£’000

31 December
2019
£’000

(1,165)

(4,968)

215

204

132

(74)

39

(374)

320

10,158

(948)

3,595

12,102

(921)

(1,673)

(2,594)

—

35

—

(180)

(145)

9,363

2,377

11,740

289

108

2

(33)

112

(1,009)

125

(10,408)

(1,909)

6,411

(11,280)

(565)

—

(565)

2

(79)

(195)

(118)

(390)

(12,235)

14,612

2,377

60

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1. Significant accounting policies
The consolidated financial statements of the Group for the year ended 31 December 2020 were approved and authorised for issue in 
accordance with a resolution of the directors on 30 March 2021. Yü Group PLC is a public limited company incorporated in the United 
Kingdom, with company number 10004236. The Company is limited by shares and the Company’s ordinary shares are traded on AIM. 

Basis of preparation
The consolidated financial statements have been prepared in accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006. The Company has elected to prepare its parent company financial statements in 
accordance with UK accounting standards (UK Generally Accepted Accounting Practice), including FRS 101 “Reduced Disclosure Framework”.

The consolidated financial statements are presented in British pounds sterling (£), which is the functional and presentational currency 
of the Group. All values are rounded to the nearest thousand (£’000), except where otherwise indicated. 

Going concern
The financial statements are prepared on a going concern basis.

At 31 December 2020 the Group had net assets of £4.5m (2019: £5.3m) and net cash of £11.4m (2019: £1.8m). 

Management prepares detailed budgets and forecasts of financial performance and cash flow (including capital commitments as 
disclosed in note 22) over the coming 12 to 36 months. The Board has confidence in achieving such targets and forecasts and has 
performed comprehensive analysis of various risks and sensitivities in relation to performance. 

The Group has demonstrated significant progress in its results due to various actions taken by the Board. Losses have decreased 
significantly from 2018, notwithstanding the initial impact of Covid-19 particularly experienced in H1 2020. This strong momentum is 
forecasted to continue and lead to a return to profitability. The turnaround has been as a result of clear commercial action to focus on 
contract lifecycle value, including the termination of low margin legacy contracts which are now replaced by higher margin contracts 
with more robust customers. 

Group available cash increased by £9.4m during 2020, to £11.7m. This increase is despite the investment in the acquisition of two 
earnings-enhancing customer books and the deposit payment on a newly built innovation and sales office in Leicester. The strong 
performance in cash has been due to the close control over customer receivables and the return of previously provided cash collateral 
required on legacy commodity trading agreements.

The Group has no debt other than £0.3m (at 31 December 2020) recognised from IFRS 16 as a consequence of operating leases for the 
Group’s premises.

The five year commodity trading arrangement between SmartestEnergy Ltd and the trading entities of the Group (Yü Energy Holding Limited 
and Yü Energy Retail Limited), signed December 2019, enables the Group to purchase electricity and gas on forward commodity markets 
in line with its hedging strategy, supporting the Group’s commodity hedging position. As part of the arrangement, SmartestEnergy Ltd 
holds security over the trading assets of the Group. In return, a variable commodity trading limit is provided, which scales with the 
Group, having the benefit of significantly reducing the need to post cash collateral from cash reserves. The Board carefully monitors 
covenants associated with this agreement to assess the likelihood of the credit facility being reduced. 

Covid-19
As further explained in the Strategic Report on pages 5 and 25, the Board has taken steps to mitigate, where possible, the impact 
from Covid-19 and continues to be mindful of future risks. 

The Group successfully implemented its business continuity plan during lockdown and continues to operate to its high standards 
of customer care. 

The initial lockdown, in March and April 2020, had an immediate and significant impact on customer demand, and market prices, 
leading to losses reported in H1 2020. H1 2021 has improved significantly as the impact from the pandemic is better understood.

The Board remains confident in the ability to grow market share, despite the wider economic context caused by the pandemic. 

The Group has seen strong performance in cash collection since the pandemic began. The Board remains vigilant, however, over 
the short to medium term, on the basis of the increased risk of business failures in some markets. 

The Board has adequate visibility, based on the outcome from previous lockdowns, of scenarios to consider when assessing risks 
to the Group from Covid-19 and has assessed such risks in its assessment of the ability of the Group to continue as a going concern.

Further details of the sensitivity analysis carried out is shown in note 19.

Summary
Following extensive review of the Group’s forward business plan and associated risks and sensitivities to these base forecasts, 
the Board concludes that it is appropriate to prepare the financial statements on a going concern basis.

Annual report and financial statements 2020 YÜ GROUP PLC

61

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

1. Significant accounting policies continued
Basis of consolidation
The consolidated accounts of the Group include the assets, liabilities and results of the Company and subsidiary undertakings in 
which Yü Group PLC has a controlling interest. Control is achieved when the Group is exposed, or has rights, to variable returns from 
its involvement with the investee and has the ability to affect those returns through its power over the investee. Specifically, the Group 
controls an investee if, and only if, the Group has all of the following: power over the investee (i.e. existing rights that give it the current 
ability to direct the relevant activities of the investee); exposure, or rights, to variable returns from its involvement with the investee; 
and the ability to use its power over the investee to affect its returns. When necessary, adjustments are made to the financial statements 
of subsidiaries to bring their accounting policies into line with the Group’s accounting policies. All intra-group assets and liabilities, 
equity, income, expenses and cash flows relating to transactions between members of the Group are eliminated in full on consolidation.

Use of estimates and judgements
The preparation of the financial statements in conformity with adopted IFRSs requires the use of estimates and judgements. 
Although these estimates are based on management’s best knowledge, actual results ultimately may differ from these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimates are revised and in any future periods affected. The key areas of estimation and judgement are the 
estimated consumption (in lieu of accurate meter readings) of energy by customers, the level of accrual for unbilled revenue, the 
assumptions input to the IFRS 2 share option charge calculations and the recoverability of deferred tax assets and trade receivables.

Revenue estimates are based on industry knowledge or source information, where available, and can therefore represent estimates 
which are lower or higher than the actual out-turn of energy consumption once accurate meter readings are obtained.

To estimate the level of accrual for unbilled revenue, management estimates the level of consumption, and anticipated revenue, which 
is due to be charged to the customer, and recognises such revenue where it is considered that revenue will flow to the Group. 

Deferred tax asset recoverability is assessed based on directors’ judgement of the recoverability, by the realisation of future profits, 
of the tax losses over the short to medium term, which inherently is based on estimates.

Trade receivables recoverability is estimated, with appropriate allowance for expected credit loss provisions, based on historical 
performance and the directors’ estimate of losses over the Group’s customer receivable balances.

Revenue recognition
The Group enters into contracts to supply gas, electricity and water to its customers. Revenue represents the fair value of the 
consideration received or receivable from the sale of actual and estimated gas, electricity and water supplied during the year, net of 
discounts, Climate Change Levy and value added tax. Revenue is recognised on consumption, being the point at which the transfer of 
the goods or services to the customer takes place, and based on an assessment of the extent to which performance obligations have 
been achieved.

Due to the nature of the energy supply industry and its reliance upon estimated meter readings, gas, electricity and water revenue 
includes the directors’ best estimate of differences between estimated sales and billed sales. The Group makes estimates of customer 
consumption based on available industry data, and also seasonal usage curves that have been estimated through historical actual 
usage data. It also considers any adjustments expected where an estimated meter reading (using industry data) is expected to be 
different to the consumption pattern of the customer including as a result of the Covid-19 pandemic.

Government grants
Grants from the Government are recognised at their fair value where there is a reasonable assurance that the grant will be received 
and the Group will comply with all attached conditions.

Financial instruments
Non-derivative financial instruments
Non-derivative financial instruments comprise trade and other receivables, cash and cash equivalents and trade and other payables.

Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 
using the effective interest method, less any impairment and expected credit losses. 

Impairment
The Group has elected to measure loss allowances for trade receivables and accrued income at an amount equal to lifetime expected 
credit losses (ECLs). Specific impairments are made when there is a known impairment need against trade receivables and accrued 
income. When estimating ECLs, the Group assesses reasonable, relevant and supportable information, which does not require undue 
cost or effort to produce. This includes quantitative and qualitative information and analysis, incorporating historical experience, 
informed credit assessments and forward looking information. Loss allowances are deducted from the gross carrying amount of 
the assets.

Trade and other payables 
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 
using the effective interest method.

62

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS1. Significant accounting policies continued
Financial instruments continued
Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and short-term deposits (monies held on deposit are accessible with one month’s 
written notice). Cash and cash equivalents excludes any cash collateral posted with third parties. Bank overdrafts that are repayable 
on demand and form an integral part of the Group’s cash management are included as a component of cash and cash equivalents.

Derivative financial instruments 
The Group uses commodity purchase contracts to hedge its exposures to fluctuations in gas and electricity commodity prices. 
The majority of commodity purchase contracts are expected to be delivered entirely to the Group’s customers and therefore the Group 
classifies them as “own use” contracts and outside the scope of IFRS 9 “Financial Instruments”. This is achieved when: 

 » a physical delivery takes place under all such contracts;

 »

the volumes purchased or sold under the contracts correspond to the Group’s operating requirements; and

 » no part of the contract is settled net in cash.

This classification as “own use” allows the Group not to recognise the commodity purchase contracts on its balance sheet at the year end. 

The commodity purchase contracts that do not meet the criteria listed above are recognised at fair value under IFRS 9. The gain or loss 
on remeasurement to fair value is recognised immediately in profit or loss.

Classification of financial instruments issued by the Group 
Financial instruments issued by the Group are treated as equity only to the extent that they meet the following two conditions: 

(a)    they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets 

or financial liabilities with another party under conditions that are potentially unfavourable to the Group; and 

(b)    where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes 

no obligation to deliver a variable number of the Company’s own equity instruments or is a derivative that will be settled by 
the Company exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability. Where the instrument so classified 
takes the legal form of the Company’s own shares, the amounts presented in these financial statements for called up share capital and 
share premium account exclude amounts in relation to those shares.

Details of the sensitivity analysis performed in relation to the Group’s financial instruments is included in note 19.

Intangible assets
Intangible assets that are acquired separately by the Group are stated at cost less accumulated amortisation and accumulated 
impairment losses.

Intangible assets acquired in a business combination and recognised separately from goodwill are initially recognised at their fair value 
at the acquisition date. Subsequent to initial recognition, intangible assets acquired in a business combination are reported at their 
initial fair value less amortisation and accumulated impairment losses.

Amortisation is charged to the statement of profit and loss on a straight-line basis over the estimated useful lives of the intangible 
assets, unless such lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment 
at each balance sheet date. Other intangible assets are amortised from the date they are available for use. The estimated useful lives 
are as follows:

 » Licence 

 » Customer contract books   

– 

– 

35 years

Over the period of the contracts acquired (typically 2 years)

Property, plant and equipment
Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.

Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. The estimated useful lives for the current and comparative periods are as follows: 

 » Freehold land 

 » Freehold property 

 » Computer equipment 

 » Fixtures and fittings  

– 

– 

– 

– 

Not depreciated 

30 years 

3 years 

3 years

Assets under construction are not depreciated until the period they are brought into use.

Business combinations
The acquisition method of accounting is used to account for business combinations regardless of whether equity instruments or other 
assets are acquired.

The consideration transferred is the sum of the acquisition-date fair values of the assets transferred, equity instruments issued or 
liabilities incurred by the acquirer to former owners of the acquiree and the amount of any non-controlling interest in the acquiree. 

Annual report and financial statements 2020 YÜ GROUP PLC

63

 
 
 
  
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

1. Significant accounting policies continued
Business combinations continued
All acquisition costs are expensed as incurred to profit or loss.

On the acquisition of a business, the consolidated entity assesses the financial assets acquired and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic conditions, the consolidated entity’s operating or 
accounting policies and other pertinent conditions in existence at the acquisition date.

Contingent consideration to be transferred by the acquirer is recognised at the acquisition-date fair value. Subsequent changes in 
the fair value of the contingent consideration classified as an asset or liability are recognised in profit or loss. Contingent consideration 
classified as equity is not remeasured and its subsequent settlement is accounted for within equity.

The difference between the acquisition-date fair value of assets acquired and liabilities assumed and the fair value of the consideration 
transferred is recognised as goodwill. If the consideration transferred and the pre-existing fair value are less than the fair value of the 
identifiable net assets acquired, being a bargain purchase to the acquirer, the difference is recognised as a gain directly in profit or loss 
by the acquirer on the acquisition date, but only after a reassessment of the identification and measurement of the net assets acquired 
and the consideration transferred.

Business combinations are initially accounted for on a provisional basis. The acquirer retrospectively adjusts the provisional amounts 
recognised and also recognises additional assets or liabilities during the measurement period, based on new information obtained about 
the facts and circumstances that existed at the acquisition date. The measurement period ends on either the earlier of (i) 12 months 
from the date of the acquisition or (ii) when the acquirer receives all the information possible to determine fair value.

Leased assets 
The Group as a lessee 
For any new contract entered into the Group considers whether a contract is, or contains, a lease. A lease is defined as “a contract, 
or part of a contract, that conveys the right to use an asset (the underlying asset) for a period of time in exchange for consideration”. 
To apply this definition the Group assesses whether the contract meets three key evaluations which are whether: 

 »

 »

 »

the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being identified 
at the time the asset is made available to the Group; 

the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the period 
of use, considering its rights within the defined scope of the contract; and

the Group has the right to direct the use of the identified asset throughout the period of use. The Group assess whether it has 
the right to direct “how and for what purpose” the asset is used throughout the period of use. 

Measurement and recognition of leases as a lessee 
At the lease commencement date, the Group recognises a right-of-use asset and a lease liability on the balance sheet. The right-of-use 
asset is measured at cost, which is made up of the initial measurement of the lease liability, any initial direct costs incurred by the Group, 
an estimate of any costs to dismantle and remove the asset at the end of the lease, and any lease payments made in advance of the 
lease commencement date (net of any incentives received). 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the earlier of the end 
of the useful life of the right-of-use asset or the end of the lease term. The Group also assesses the right-of-use asset for impairment 
when such indicators exist. 

At the commencement date, the Group measures the lease liability at the present value of the lease payments unpaid at that date, 
discounted using the interest rate implicit in the lease if that rate is readily available or the Group’s incremental borrowing rate. 

Lease payments included in the measurement of the lease liability are made up of fixed payments (including in-substance fixed), 
variable payments based on an index or rate, amounts expected to be payable under a residual value guarantee and payments arising 
from options reasonably certain to be exercised. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. It is remeasured 
to reflect any reassessment or modification, or if there are changes in in-substance fixed payments.

When the lease liability is remeasured, the corresponding adjustment is reflected in the right-of-use asset, or profit and loss if the 
right-of-use asset is already reduced to zero.

The Group has elected to account for short-term leases and leases of low value assets using the practical expedients. Instead of 
recognising a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss 
on a straight-line basis over the lease term. 

On the statement of financial position, right-of-use assets have been included in property, plant and equipment and lease liabilities 
have been included in trade and other payables.

64

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS1. Significant accounting policies continued
Share based payments
Share based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share based payment transactions, regardless of how the equity instruments are obtained by the Group.

The cost of equity-settled transactions with employees is measured by reference to the fair value on the date they are granted. Where there 
are no market conditions attaching to the exercise of the option, the fair value is determined using a range of inputs into a Black-Scholes 
pricing model. Where there are market conditions attaching to the exercise of the options a trinomial option pricing model is used to 
determine fair value based on a range of inputs. The value of equity-settled transactions is charged to the statement of comprehensive income 
over the period in which the service conditions are fulfilled with a corresponding credit to a share based payments reserve in equity.

Pension and post-retirement benefit
The Group operates a defined contribution scheme which is available to all employees. The assets of the scheme are held separately 
from those of the Group in independently administered funds. Payments are made by the Group to this scheme and contributions are 
charged to the statement of comprehensive income as they become payable.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the statement of profit and loss 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable or receivable on the taxable income or loss for the period, using tax rates enacted 
or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous periods. 

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount 
of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the balance sheet date. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the temporary difference can be utilised.

Segmental reporting 
In accordance with IFRS 8 “Operating Segments”, the Group has made the following considerations to arrive at the disclosure made 
in this financial information.

IFRS 8 requires consideration of the Chief Operating Decision Maker (“CODM”) within the Group. In line with the Group’s internal 
reporting framework and management structure, the key strategic and operating decisions are made by the Board of directors, which 
regularly reviews the Group’s performance and balance sheet position and receives financial information for the Group as a whole. 
Accordingly, the Board of directors is deemed to be the CODM.

The Group’s revenue and profit were derived from its principal activity, which is the supply of utilities to business customers in the UK. 
As a consequence the Group has one reportable segment, which is the supply of electricity, gas and water to businesses. Segmental 
profit is measured at operating profit level, as shown on the face of the statement of profit and loss.

As there is only one reportable segment whose losses, expenses, assets, liabilities and cash flows are measured and reported on 
a basis consistent with the financial statements, no additional numerical disclosures are necessary.

Standards and interpretations
The Group has adopted all of the new or amended accounting standards and interpretations issued by the International Accounting 
Standards Board (“IASB”) that are mandatory for the current reporting period.

Any new or amended accounting standards or interpretations that are not yet mandatory have not been early adopted.

2. Segmental analysis
Operating segments
The directors consider there to be one operating segment, being the supply of utilities to businesses.

Geographical segments
100% of Group revenue is generated from sales to customers in the United Kingdom (2019: 100%).

The Group has no individual customers representing over 10% of revenue (2019: nil).

Annual report and financial statements 2020 YÜ GROUP PLC

65

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

3. Auditor’s remuneration

Audit of these financial statements

Amounts receivable by auditor in respect of:

Audit of financial statements of subsidiaries pursuant to legislation

Other services pursuant to legislation:

– Corporate tax services

– Payroll services

4. Operating expenses

Loss for the year has been arrived at after charging:

Staff costs (see note 6)

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangibles

5. Net finance (income)/expense

Bank interest and other finance charges payable

Bank interest receivable

2020
£’000

68

40

—

—

108

2020
£’000

4,455

215

204

132

2020
£’000

39

(74)

(35)

2019
£’000

60

34

8

5

107

2019
£’000

4,981

289

108

2

2019
£’000

112

(33)

79

6. Staff numbers and costs
The average number of persons employed by the Group (including directors) during the period, analysed by category, was as follows:

Sales

Administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Pension costs

Share based payments 

2020
Number

2019
Number

34

77

111

2020
£’000

3,685

373

77

320

4,455

42

99

141

2019
£’000

4,336

437

83

125

4,981

There were four persons employed directly by the Company during the year ended 31 December 2020 (2019: two), being the non-executive 
directors (including the outgoing non-executive chairman, Ralph Cohen). The Company’s three (2019: three) executive directors who 
served during the year have service contracts with a wholly owned subsidiary of the Company. 

Included in the above payroll costs is a grant in relation to the Coronavirus Job Retention Scheme amounting to £137,000. There was no 
outstanding balance in relation to this grant as at 31 December 2020.

66

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS6. Staff numbers and costs continued
Key management personnel
The aggregate compensation made to directors and other members of key management personnel (being the Group’s Senior 
Leadership Team) is set out below:

Short-term employee benefits

Pension costs

Share based payments 

2020
£’000

1,153

30

310

1,493

2019
£’000

1,338

33

125

1,496

7. Reconciliation to adjusted EBITDA
A key alternative performance measure used by the directors to assess the underlying performance of the business is adjusted EBITDA.

Adjusted EBITDA reconciliation

Operating loss

Add back:

Non-recurring operational costs

Non-recurring mutualisation costs related to domestic energy supplier failures

Unrealised (gain)/loss on derivative contracts

Equity-settled share based payment charge

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangibles

Adjusted EBITDA

2020
£’000

2019
£’000

(1,574)

(5,898)

—

—

(1,011)

320

215

204

132

378

236

518

125

289

108

2

(1,714)

(4,242)

The 2019 non-recurring mutualisation costs of £236,000 relate to Renewable Obligation Certificate (“ROC”) and capacity market costs 
that have been levied on the Group over and above the expected costs, to cover the cost of other failing suppliers in the market. The 
Board has not treated costs incurred in 2020 of £180,000 as non-recurring (and hence such costs are set against adjusted EBITDA) on 
the basis of a reasonable expectation that such mutualisation costs may continue due to failure of domestic energy suppliers. 

The unrealised (gain)/loss on derivative contracts is excluded from adjusted EBITDA in view of its non-cash nature, with significant 
potential variability as the forward energy commodity market moves. 

The 2019 non-recurring operational costs of £378,000 consist of restructuring payroll costs and legal and professional fees in relation to 
the issue identified in the Q4 2018 accounting review and regulatory investigation. No further costs beyond those accrued are anticipated.

Annual report and financial statements 2020 YÜ GROUP PLC

67

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

8. Earnings per share
Basic loss per share
Basic loss per share is based on the loss attributable to ordinary shareholders and the weighted average number of ordinary 
shares outstanding.

Loss for the year attributable to ordinary shareholders

Weighted average number of ordinary shares

At the start of the year

Effect of shares issued in the year

Number of ordinary shares for basic earnings per share calculation

Dilutive effect of outstanding share options

Number of ordinary shares for diluted earnings per share calculation

Basic earnings per share

Diluted earnings per share

2020
£’000

2019
£’000

(1,165)

(4,968)

2020

2019

16,281,055

16,267,555

—

11,133

16,281,055

16,278,688

929,830

786,547

17,210,885

17,065,235

2020
£

(0.07)

(0.07)

2019
£

(0.31)

(0.31)

Adjusted earnings per share
Adjusted earnings per share is based on the result attributable to ordinary shareholders before non-recurring items after tax and 
unrealised (gains)/losses on derivative contracts and the cost of cash and equity-settled share based payments, and the weighted 
average number of ordinary shares outstanding:

Adjusted earnings per share

Loss for the year attributable to ordinary shareholders

Add back:

Non-recurring items after tax (see note 7)

Unrealised (gain)/loss on derivative contracts after tax (gross gain of £1,011,000)

Share based payments after tax (gross cost of £320,000)

Adjusted basic loss for the year

Adjusted earnings per share

2020
£’000

2019
£’000

(1,165)

(4,968)

—

(819)

259

497

420

101

(1,725)

(3,950)

2020
£

(0.11)

2019
£

(0.24)

68

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS9. Taxation

Current tax charge

Current year

Adjustment in respect of prior years

Deferred tax credit 

Current year

Adjustment in respect of prior years

Total tax credit

Tax recognised directly in equity

Current tax recognised directly in equity

Deferred tax recognised directly in equity

Total tax recognised directly in equity

Reconciliation of effective tax rate

Loss before tax

Tax at UK corporate tax rate of 19% (2019: 19%)

Expenses not deductible for tax purposes

Tax relief on exercise of share options

Adjustment in respect of prior periods – current tax

Adjustments in respect of prior periods – deferred tax

Utilisation of tax losses not recognised for deferred tax

Reduction in tax rate on deferred tax balances

Tax credit for the year

2020
£’000

2019
£’000

—

—

—

(287)

(87)

(374)

(374)

—

(60)

(60)

(1,539)

(292)

5

—

—

(87)

—

—

(374)

—

—

—

(1,009)

—

(1,009)

(1,009)

—

(21)

(21)

(5,977)

(1,136)

10

(3)

—

—

—

120

(1,009)

Deferred taxes at the balance sheet date have been measured using the enacted tax rates at that date and are reflected in these 
financial statements on that basis. In the March 2021 Budget it was announced that the UK taxation rate will remain at the current 19% 
until April 2023, at which point the main rate will increase to 25%. This will have a consequential effect on the Group’s future tax charge. 
If this rate change had been substantively enacted at the current balance sheet date the deferred tax asset would have increased by 
£1,512,000.

10. Dividends
The Group did not pay an interim dividend in relation to 2020 (2019: nil per share). 

The directors do not propose a final dividend in relation to 2020 (2019: nil per share).

The 2018 interim dividend of £195,000 was paid to shareholders in January 2019.

Annual report and financial statements 2020 YÜ GROUP PLC

69

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

11. Intangible assets

Cost

At 1 January 2020

Additions

At 31 December 2020

Amortisation

At 1 January 2020

Charge for the year

At 31 December 2020

Net book value at 31 December 2020

Cost

At 1 January 2019

Additions

At 31 December 2019

Amortisation

At 1 January 2019

Charge for the year

At 31 December 2019

Net book value at 31 December 2019

Electricity 
licence
£’000

Customer 
books
£’000

62

—

62

10

2

12

50

62

—

62

8

2

10

52

—

686

686

—

130

130

556

—

—

—

—

—

—

—

Total
£’000

62

686

748

10

132

142

606

62

—

62

8

2

10

52

The useful economic life of the acquired electricity licence is 35 years, which represents the fact that the licence can be revoked by giving 
25 years’ written notice but that this notice cannot be given any sooner than 10 years after the licence came into force in January 2013.

The customer book intangibles relate to the two separate acquisitions that took place in 2020 (as disclosed in note 24). The customer 
book intangibles represent the fair value of the customer contracts purchased in those acquisitions. The intangible assets are being 
amortised over a useful economic life of two years, representing the average contract length of the customer books acquired.

The above intangible assets are Group assets only. The Company has no intangible assets.

70

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS 
12. Property, plant and equipment

Group

Cost

At 1 January 2020

Additions

Disposals

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

At 31 December 2020

Net book value at 31 December 2020

Cost

At 1 January 2019

Additions

Disposals

At 31 December 2019

Depreciation

At 1 January 2019

Charge for the year

Disposals

At 31 December 2019

Net book value at 31 December 2019

Freehold land
£’000

Assets under
 construction
£’000

Fixtures and 
fittings
£’000

Computer
equipment
£’000

150

—

—

150

—

—

—

—

150

—

150

—

150

—

—

—

—

150

190

823

—

1,013

—

—

—

—

1,013

—

190

—

190

—

—

—

—

190

215

—

(135)

80

146

30

(135)

41

39

197

72

(54)

215

141

59

(54)

146

69

1,007

98

(770)

335

745

185

(770)

160

175

927

153

(73)

1,007

588

230

(73)

745

262

Total
£’000

1,562

921

(905)

1,578

891

215

(905)

201

1,377

1,124

565

(127)

1,562

729

289

(127)

891

671

The asset under construction relates to the new energy centre property in Leicester which is to be a sales, marketing and innovation 
hub for the Group’s activities. As disclosed in note 25 (subsequent events), the building was completed in February 2020 and, following 
fit-out, is expected to be operational in mid-2021. 

Included within the above items of property, plant and equipment is £1,163,000 (£340,000 at 31 December 2019) of freehold land 
and assets under construction which are owned by the Company. 

Annual report and financial statements 2020 YÜ GROUP PLC

71

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

13. Right-of-use assets and lease liabilities

Group

Cost

At 1 January 2020

Additions

Disposals

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

At 31 December 2020

Net book value at 31 December 2020

Cost

At 1 January 2019

Additions

Disposals

At 31 December 2019

Depreciation

At 1 January 2019

Charge for the year

Disposals

At 31 December 2019

Net book value at 31 December 2019

Right-of-use 
assets
£’000

955

—

(156)

799

474

204

(152)

526

273

811

144

—

955

366

108

—

474

481

The Group has a lease arrangement for its main office facilities in Nottingham. A lease for a temporary Leicester office, pending the 
construction of a new purpose-built sales, marketing and innovation hub in the city, was held in 2019 and was terminated during 2020. 
One vehicle was leased in 2019, which was terminated during 2020.

Other leases are short term or of low value underlying assets.

The Nottingham office lease is reflected on the balance sheet as a right-of-use asset and a lease liability at 31 December 2020 
(2019: the Nottingham and temporary Leicester office were included). 

Leases typically impose a restriction that, unless there is a contractual right for the Group to sublet the asset to another party, the 
right-of-use asset can only be used by the Group. Leases are either non-cancellable or may only be cancelled by incurring a substantive 
termination fee. Some leases contain an option to extend the lease for a further term. For leases over office buildings the Group is 
obligated to keep those properties in a good state of repair and return the properties in their original condition at the end of the lease. 
Further, the Group must insure items of property, plant and equipment and incur maintenance fees on such items in accordance with 
the lease contracts.

72

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS 
 
 
 
13. Right-of-use assets and lease liabilities continued
The table below provides details of the Group’s right-of-use assets and lease liabilities recognised on the balance sheet at 31 December 2020:

Right-of-use asset

Premises

Remaining term

Asset carrying
 amount

Lease liability

Depreciation
 expense

Interest expense

3.5 years

£273,000

£368,000

£80,000

£23,000

The total cash outflow for leases in 2020 was £180,000 (2019: £118,000).

Lease payments not recognised as a liability
The Group has elected not to recognise a right-of-use asset or lease liability for short-term leases (leases of expected terms of 
12 months or less) or leases of low value assets. Payments under such leases are expensed on a straight-line basis. During FY 2020 
the amount expensed to profit and loss was £1,000 (2019: £6,000).

None of the above leases of the Group are with the Company entity directly.

14. Investments in subsidiaries
The Company has the following direct and indirect investments in subsidiaries:

Company name

Country of 
incorporation

Holding

Proportion of 
shares held

Yü Energy Holding Limited

United Kingdom

Ordinary shares

KAL Portfolio Trading Limited

United Kingdom

Ordinary shares

Yü Services Limited

United Kingdom

Ordinary shares

Yü Energy Retail Limited

United Kingdom

Ordinary shares

Yü Group Management Limited

United Kingdom

Ordinary shares

Yü Water Limited

United Kingdom

Ordinary shares

100%

100%

100%

100%

100%

100%

Nature of business

Gas shipping services

Dormant

Dormant

Supply of energy to businesses

Dormant

Supply of water to businesses

All of the above entities are included in the consolidated financial statements.

All of the above entities have the same registered address as Yü Group PLC. The address is listed as part of the Company information 
on page 84.

15. Deferred tax assets
Deferred tax assets are attributable to the following:

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

Movement in deferred tax in the period:

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

Group

Company

2020
£’000

(32)

4,740

81

4,789

2019
£’000

(32)

4,366

21

4,355

2020
£’000

—

—

81

81

2019
£’000

—

—

21

21

At 
1 January 2020
£’000

Recognised 
in income
£’000

Recognised 
directly in equity
£’000

At 
31 December 2020
£’000

(32)

4,366

21

4,355

—

374

—

374

—

—

60

60

(32)

4,740

81

4,789

Annual report and financial statements 2020 YÜ GROUP PLC

73

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

15. Deferred tax assets continued

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

At 
1 January 2019
£’000

Recognised 
in income
£’000

Recognised 
directly in equity
£’000

At 
31 December 2019
£’000

(32)

3,357

—

3,325

—

1,009

—

1,009

—

—

21

21

(32)

4,366

21

4,355

The deferred tax asset is expected to be utilised by the Group in the coming years. The Group is forecast to generate sufficient taxable 
income as a result of the growth in the customer base and increased profitability against which it will utilise these deferred tax assets.

16. Trade and other receivables

Gross trade receivables

Provision for doubtful debts and expected credit loss

Net trade receivables

Accrued income – net of provision

Prepayments

Other receivables

Financial derivative asset

Amount due from subsidiary undertakings

Group

2020
£’000

8,129

(5,162)

2,967

11,169

1,355

2,148

628

—

2019
£’000

7,801

(4,901)

2,900

9,278

2,185

11,523

—

—

18,267

25,886

Company

2020
£’000

—

—

—

—

—

500

—

14,747

15,247

Movements in the provision for doubtful debts and expected credit loss in gross trade receivables are as follows:

Opening balance

Provisions recognised less unused amounts reversed

Provision utilised in the year

Closing balance – provision for doubtful debts and expected credit losses

2020
£’000

4,901

2,420

(2,159)

5,162

2019
£’000

—

—

—

—

—

500

—

15,545

16,045

2019 
£’000

4,803

2,931

(2,833)

4,901

The directors have assessed the level of provision at 31 December 2020 by reference to the recoverability of customer receivable 
balances post the year end, and believe the provision carried of £5,162,000 is adequate.

In addition to the £2,420,000 (2019: £2,931,000) provision recognised during FY 2020 in relation to trade receivables, there was an 
additional provision of £707,000 (2019: £159,000) made against accrued income to consider the potential additional risk related to Covid-19. 
Expected credit losses are recognised in the bad debt expense line of the income statement.

None of the Group’s receivables fall due after more than one year.

The directors consider that the carrying amount of trade and other receivables approximates to their fair value.

Group other receivables includes £250,000 (2019: £10,408,000) paid in cash to trading counterparties as collateral.

The Company other receivables balance of £500,000, which is also included in the Group consolidated balance, relates to a bank 
cash deposit. This cash deposit does not fulfil the criteria of being classified as cash and cash equivalents in view of the balance being 
secured for operational activities of the Group. 

The amount due from subsidiary undertakings in the Company accounts of Yü Group PLC at 31 December 2020 represents amounts 
drawn down by the subsidiary undertakings as part of a formal loan facility (key terms of which are that the loan is payable in 14 months 
following written request from Yü Group PLC and interest is payable by the subsidiary undertakings at a rate of 2% above Bank of 
England base rate). Included in the outstanding amount at 31 December 2020 is £372,000 of accrued interest.

The Board of Yü Group PLC has considered the provisions around impairment of intercompany indebtedness contained within 
IFRS 9 “Financial Instruments” and has concluded that an additional expected credit loss provision of £37,500 be booked against the 
outstanding intercompany receivables in 2020 (total ECL provision of £287,500 at 31 December 2020 (2019: £250,000)).

74

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS17. Cash and cash equivalents

Cash at bank and in hand

Group

Company

2020
£’000

11,740

11,740

2019
£’000

2,377

2,377

2020
£’000

501

501

2019
£’000

500

500

As disclosed in note 16, the cash and cash equivalents amounts exclude £500,000 of cash, which is included in Company and Group 
other receivables. This cash balance is held on deposit and secured under arrangements with the Group’s bankers. 

18. Trade and other payables

Current

Trade payables

Accrued expenses and deferred income

Lease liabilities

Derivative financial liability

Other payables

Amounts due to subsidiary undertakings

Non-current

Other payables

Lease liabilities

Group

2020
£’000

2,319

19,250

102

—

9,759

—

2019
£’000

1,409

20,889

149

383

5,246

—

31,430

28,076

843

266

1,109

—

448

448

Company

2020
£’000

—

8

—

—

—

300

308

—

—

—

2019
£’000

—

140

—

—

—

300

440

—

—

—

Details of the lease liabilities are included in note 13.

Current and non-current other payables at 31 December 2020 includes £3,600,000 related to VAT and PAYE which has been deferred 
under the UK Government’s Covid-19 business relief schemes (2019: £nil). The balance is payable monthly in interest-free instalments 
from April 2021 to March 2022.

19. Financial instruments and risk management
The Group’s principal financial instruments are cash, trade receivables, trade payables and derivative financial assets and liabilities. 
The Group has exposure to the following risks from its use of financial instruments: 

(a) Fair values of financial instruments
Fair values
Derivative financial instruments are measured at fair value through profit and loss. The derivative instruments are level 1 financial 
instruments and their fair value is therefore measured by reference to quoted prices in active markets for identical assets or liabilities. 
All derivatives are held at a carrying amount equal to their fair value at the period end.

(b) Customer or counterparty credit risk 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations and arises principally from the Group’s receivables from customers. 

These trading exposures are monitored and managed at Group level. All customers are UK based and turnover is made up of a large 
number of customers each owing relatively small amounts. New customers have their credit checked using an external credit reference 
agency prior to being accepted as a customer. 

Credit risk is also managed through the Group’s standard business terms, which require all customers to make a monthly payment 
predominantly by direct debit. At the year end there were no significant concentrations of credit risk. The carrying amount of the 
financial assets (less the element of VAT and CCL included in the invoiced balance, which is recoverable in the event of non-payment 
by the customer) represents the maximum credit exposure at any point in time.

Annual report and financial statements 2020 YÜ GROUP PLC

75

 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

19. Financial instruments and risk management continued
(b) Customer or counterparty credit risk continued
The ageing of trade receivables, net of provision for doubtful debts and expected credit loss, at the balance sheet date was:

Not past due

Past due (0–30 days)

Past due (31–120 days)

More than 120 days

2020
£’000

290

1,816

861

—

2,967

2019
£’000

69

1,529

1,302

—

2,900

At 31 December 2020 the Group held a provision against doubtful debts and expected credit loss of £6,029,000 (2019: £5,858,000). 
This is a combined provision against both trade receivables (£5,162,000) and accrued income (£867,000).

(c) Commodity market risk
Market risk is the risk that changes in market prices, such as commodity and energy prices, will affect the Group’s income.

Commodity and energy prices 
The Group uses commodity purchase contracts to manage its exposures to fluctuations in gas and electricity commodity prices. The Group’s 
objective is to reduce risk from fluctuations in energy prices by entering into back to back energy contracts with its suppliers and customers, 
in accordance with a Board approved risk mandate. Commodity purchase contracts are entered into as part of the Group’s normal 
business activities. 

The majority of commodity purchase contracts are expected to be delivered entirely to the Group’s customers and are therefore 
classified as “own use” contracts. These instruments do not fall into the scope of IFRS 9 and therefore are not recognised in the financial 
statements. A proportion of the contracts in the Group’s portfolio are expected to be settled net in cash where 100% of the volume hedged 
is not delivered to the Group’s customers and is instead sold back via the commodity settlement process in order to smooth demand 
on a real time basis. An assumption is made based on past experience of the proportion of the portfolio expected to be settled in this 
way and these contracts are measured at fair value. The gain or loss on remeasurement to fair value is recognised immediately in profit 
or loss.

As far as practical, in accordance with the risk mandate, the Group attempts to match new sales orders with corresponding commodity 
purchase contracts. There is a risk that at any point in time the Group is over or under-hedged. Holding an over or under-hedged position 
opens the Group up to market risk which may result in either a positive or negative impact on the Group’s margin and cash flow, depending 
on the movement in commodity prices. The Group applies premia in its pricing of contracts to cover some market volatility.

The Board continues to evaluate the use of commodity purchase contracts and whether their classification as “own use” is appropriate. 
The key requirements considered by the Board are as listed below:

 » whether physical delivery takes place under the contracts;

 » whether the volumes purchased or sold under the contract correspond to the Group’s operating requirements; and

 » whether there are any circumstances where the Group would settle the contracts net in cash.

All commodity purchase contracts are entered into exclusively for own use, to supply energy to business customers. However, as noted 
above, a number of these contracts do not meet the stringent requirements of IFRS 9, and so are subject to fair value measurement 
through the income statement.

The fair value mark-to-market adjustment at 31 December 2020 is a gain of £1,011,000 (2019: loss of £518,000). See note 16 for the 
corresponding derivative financial asset (2019: financial liability).

The Group’s exposure to commodity price risk according to IFRS 7 is measured by reference to the Group’s IFRS 9 commodity contracts. 
IFRS 7 requires disclosure of a sensitivity analysis for market risks that is intended to illustrate the sensitivity of the Group’s financial 
position and performance to changes in market variables impacting upon the fair values or cash flows associated with the Group’s 
financial instruments.

Therefore, the sensitivity analysis provided below discloses the impact on profit or loss at the balance sheet date assuming that 
a reasonably possible change in commodity prices had occurred and been applied to the risk exposures in place at that date. The 
reasonably possible changes in commodity price used in the sensitivity analysis were determined based on calculated or implied 
volatilities where available, or historical data.

The sensitivity analysis has been calculated on the basis that the proportion of commodity contracts that are IFRS 9 financial 
instruments remains consistent with those at that point. Excluded from this analysis are all commodity contracts that are not financial 
instruments under IFRS 9.

76

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS19. Financial instruments and risk management continued
(c) Commodity market risk continued
Commodity and energy prices continued

Open market price of forward contracts

UK gas (p/therm)

UK power (£/MWh)

Reasonably
possible increase/
decrease in 
variable

Impact on profit
and net assets
£’000

+/-25%

+/-25%

103

364

467

Liquidity risk from commodity trading
The Group’s trading arrangements can result in a cash call being made by counterparties when commodity markets are below the 
Group’s traded position. A significant reduction in electricity and gas markets could lead to a material cash call from the Group’s trading 
counterparties in the absence of a suitable trading credit limit. Whilst such a cash call would not impact the Group’s profit, it would have 
an impact on the Group’s cash reserves. As described below, the structured trading arrangement, entered into with SmartestEnergy in 
December 2019, has reduced this liquidity risk.

(d) Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Board is responsible for 
ensuring that the Group has sufficient liquidity to meet its financial liabilities as they fall due and does so by monitoring cash flow 
forecasts and budgets. 

In order to enter into the necessary commodity purchase contracts, the Group is required to secure appropriate credit lines or lodge 
funds on deposit with either its bank or direct with our commodity trading counterparties. 

In December 2019 the Group announced a new structured trading arrangement with SmartestEnergy Limited. This arrangement 
provides a significant trading credit facility and as such reduces the need to lodge cash collateral. As disclosed in note 1, the Board 
has considered the cash flow forecasts, along with the interaction in trading credit lines and the potential need for cash collateral or 
Letter of Credit requirements.

At 31 December 2020 the Group had £0.25m lodged as cash collateral with trading counterparties (2019: £10.4m). The material reduction 
in cash posted is a result of the new structured trading agreement, which is structured to scale with the Group’s business growth. 

Any excess cash balances are held in short-term deposit accounts which are either interest or non-interest accounts. At 31 December 
2020 the Group had £11.7m of cash and bank balances, as per note 17.

(e) Foreign currency risk
The Group trades entirely in pounds sterling and therefore it has no foreign currency risk.

(f) Impact from the Covid-19 pandemic
The Covid-19 pandemic continues to have a significant impact on the UK economy. Businesses have been able to take advantage of 
various Government incentive schemes to help them through 2020; however, there is a risk that once this Government support ends 
there could be an increase in customer payment defaults and a reduction in the recoverability of customer receivables (being trade 
receivables and accrued income).

The total customer receivable balance at 31 December 2020, net of provision for doubtful debts and expected credit losses, 
is £14,136,000. The directors assess the level of provision as adequate after consideration of cash received post 31 December 2020.

The risk of prolonged lockdowns or reduced Government support impacting the recoverability of customer receivable balances in 
the future is being monitored closely by the Board and is further detailed in the Strategic Report’s review of the risks and uncertainties 
related to Covid-19. The Board also continues to monitor any impact on the reduction of customer volume and therefore the revenue 
of the Group.

In assessing sensitivity to the level of credit risk on customer receivables, a 10% increase in the level of bad debt will result in approximately 
£264,000 of additional expected credit loss.

If energy commodity volumes consumed by customers significantly decrease as a result of further enforced lockdowns (and outside the 
normal operating assumptions of the Group), there may be exposure to additional mark-to-market volume risk as some of the volume 
purchased forward would need to be sold. The impact could also be increased if the reduction in customer demand coincided with further 
declines in energy commodity markets. This scenario occurred in H1 2020 (as described in the Finance Review on page 21). Whilst the 
directors continue to take steps to mitigate this risk, the sensitivity caused by a 10% decline in contracted revenue for the year ended 
31 December 2021 would reduce gross margin by approximately £1,100,000, excluding any gain or loss on the sale of commodity. 

Annual report and financial statements 2020 YÜ GROUP PLC

77

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

20. Share capital and reserves

Share capital

2020
Number

2020
£’000

2019
Number

Allotted and fully paid ordinary shares of £0.005 each

16,281,055

82

16,281,055

The Company has one class of ordinary share which carries no right to fixed income. The holders of ordinary shares are entitled 
to receive dividends as declared and are entitled to one vote per share at meetings of the Company.

2019
£’000

82

At 1 January 2020 

Loss for the year

Share based payment charge

Deferred tax on share based payment charge

Equity dividend paid

At 31 December 2020

At 1 January 2019 

IFRS 16 adjustment

Loss for the year

Share based payment charge

Proceeds from share issues

Deferred tax on share based payment charge

Equity dividend paid

At 31 December 2019

Share 
capital
£’000

82

—

—

—

—

82

81

—

—

—

1

—

—

82

Share 
premium
£’000

11,690

—

—

—

—

11,690

11,689

—

—

—

1

—

—

Merger 
reserve
£’000

(50)

—

—

—

—

(50)

(50)

—

—

—

—

—

—

Retained
earnings
£’000

(6,424)

(1,165)

320

60

—

(7,209)

(1,282)

(125)

(4,968)

125

—

21

(195)

11,690

(50)

(6,424)

The Company-only movement in reserves is as per the Company’s statement of changes in equity as detailed on page 59. 

The merger reserve was created as part of the 2016 Group reorganisation.

On 28 February 2019 an employee exercised 13,500 share options. The exercise price was £0.09 per share.

78

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS21. Share based payments
The Group operates a number of share option plans for qualifying employees. Options in the plans are settled in equity in the Company. 
The options are subject to a vesting schedule, details of which are listed below.

On 4 October 2020, the Group made its first round of awards under the new executive LTIP. These awards are the first options awarded 
by the Group to have vesting conditions linked to the share price performance of the business.

The terms and conditions of the outstanding grants made under the Group’s schemes are as follows:

Date of grant

Expected term

Commencement

Lapse

Exercise 
price

Vesting 
schedule

Amount 
outstanding at 
31 December 2020

Exercisable between

17 February 2016

22 December 2016

6 April 2017

6 April 2017

28 September 2017

9 April 2018

26 September 2018

25 February 2019

25 February 2019

18 June 2019

4 October 2020

4 October 2020

3

3

3

6.5

6.5

6.5

6.5

6.5

3

3

3

3

17 February 2019

17 February 2026

22 December 2019

22 December 2026

6 April 2020

6 April 2020

6 April 2027

6 April 2027

28 September 2020

28 September 2027

9 April 2021

9 April 2028

26 September 2021

26 September 2028

25 February 2022

25 February 2029

25 February 2022

25 February 2029

1 August 2022

1 February 2023

30 April 2023

4 October 2030

30 April 2024

4 October 2030

£0.09

£3.25

£0.005

£2.844

£5.825

£10.38

£8.665

£1.09

£0.005

£1.40

£0.005

£0.005

1

1

1

1

1

1

1

1

1

2

3

3

27,000

13,500

79,110

158,220

40,500

78,351

6,539

53,333

250,000

86,138

287,312

210,696

1,290,699

The following vesting schedules apply:

1.  100% of options vest on third anniversary of date of grant.

2.  100% of options vest on third anniversary of the Save As You Earn (SAYE) savings contract start date.

3.  Level of vesting is dependent on a performance condition, being the Group’s share price at pre-determined dates in the future.

The number and weighted average exercise price of share options were as follows:

Balance at the start of the period

Granted

Forfeited

Lapsed

Exercised

Balance at the end of the period

Vested at the end of the period

Exercisable at the end of the period

Weighted average exercise price for:

Options granted in the period

Options forfeited in the period

Options exercised in the period

Exercise price in the range:

From

To

2020
shares

830,468

498,008

2019
shares

573,290

437,248

(37,777)

(166,570)

—

—

—

(13,500)

1,290,699

830,468

318,330

318,330

£0.005

£1.35

—

40,500

40,500

£0.55

£2.29

£0.09

£0.005

£10.380

£0.005

£10.380

Annual report and financial statements 2020 YÜ GROUP PLC

79

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

21. Share based payments continued
The fair value of each option grant is estimated on the grant date using an appropriate option pricing model with the following fair 
value assumptions:

Dividend yield

Risk-free rate

Share price volatility

Expected life (years)

Weighted average fair value of options granted during the period

2020

0%

1.5%

2019

0%

1.5%

117.1%

124.3–127.8%

3 years

3–6.5 years

£0.90

£1.14

The share price volatility assumption is based on the actual historical share price of the Group since IPO in March 2016.

The total expenses recognised for the year arising from share based payments are as follows:

Equity-settled share based payment expense 

Total share based payment charge

2020
£’000

320

320

2019
£’000

125

125

22. Commitments
Capital commitments
The Group had committed, at 31 December 2020, to the purchase of a newly developed office building and associated land at a site in 
Leicester. At 31 December 2020 the Group had incurred £1,163,000 of cost (£150,000 of land and £1,013,000 of assets under 
construction). The Group has a remaining capital commitment at 31 December 2020 of £2,207,000 (2019: £3,090,000).

Following the year end, on 10 February 2021, the Group settled the commitment by payment, in cash, of the remaining balance (with 
the exception of an immaterial retention amount) and took possession of the completed building. The building, following fit-out, will be 
occupied by the Group’s sales, marketing and digital innovation teams in mid-2021.

Security
The Group entered into an arrangement with a commodity trading counterparty, SmartestEnergy Limited, in December 2019. As part 
of the arrangement, there is a fixed and floating charge over the main trading subsidiaries of the Group, Yü Energy Holding Limited 
and Yü Energy Retail Limited.

As disclosed in note 16, included in other receivables of the Company and the Group is an amount of £500,000 held in a separate bank 
account over which the Group’s bankers have a fixed and floating charge. 

Contingent liabilities
The Group had no contingent liabilities at 31 December 2020 (2019: £nil).

23. Related parties and related party transactions
The Group has transacted with CPK Investments Limited (an entity owned by Bobby Kalar). CPK Investments Limited owns the 
property from which the Group operates from via a lease to Yü Energy Retail Limited. During 2020 the Group paid £120,000 in lease 
rental and service charges to CPK Investments Limited (2019: £120,000). The amount owing to CPK Investments at 31 December 2020 
was £10,000 (2019: £10,000).

All transactions with related parties have been carried out on an arm’s length basis.

80

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS24. Business combinations
On 7 August 2020 Yü Energy Retail Limited, a subsidiary of Yü Group PLC, acquired the business-to-business (“B2B”) customer book 
of Bristol Energy Limited for a total consideration of £1,285,000. The acquisition is part of the Group’s strategy to drive growth, both 
organically and by supplementing via inorganic acquisitions where earnings enhancing. 

The values identified in relation to the acquisition of the Bristol Energy B2B customer book are final as at 31 December 2020. The fair 
values of the identifiable assets acquired and the liabilities recognised at the date of acquisition were as follows:

Customer book intangible asset

Trade receivables (net of provision)

Accrued income

Accruals

Net identifiable assets acquired

The accrual balance acquired of £580,000 is due for payment in August 2021.

The fair value of the consideration at the date of acquisition is as follows:

Cash paid at completion

Deferred consideration now paid

Total consideration paid 

No further consideration is payable.

2020
£’000

597

924

344

(580)

1,285

2020
£’000

841

444

1,285

The fair value of the trade receivables acquired was £924,000. The gross value was £1,050,000 with a provision against expected 
non-payment of £126,000.

The trade receivables of £924,000 and the accrued income of £344,000 were largely converted to cash promptly post the completion 
of the acquisition.

On 9 November 2020, Yü Energy Retail Limited completed the acquisition of another competitor B2B customer book adding further 
meter points to the Group’s gas customer portfolio. The transaction involved cash consideration of £388,000 to acquire trade 
receivables and accrued income, net of a £43,000 provision for expected non-payment. A customer book intangible asset of £65,000 
was also recognised.

No business combinations or acquisitions took place in 2019.

25. Post-balance sheet events
As disclosed in note 22, the Group completed its acquisition of a new purpose-built sales, marketing and innovation office. 
The transaction completed on 10 February 2021.

There are no other significant or disclosable post-balance sheet events.

26. Subsidiary audit exemption
Yü Water Limited (09918643) is exempt from the requirements of an audit, for the year ended 31 December 2020, under section 479A 
of the Companies Act 2006.

Annual report and financial statements 2020 YÜ GROUP PLC

81

NOTICE OF ANNUAL GENERAL MEETING

Notice is given that the fifth annual general meeting of Yü Group 
PLC (“the Company”) will be held at CPK House, Mellors Way, 
2 Horizon Place, Nottingham Business Park, Nottingham, 
United Kingdom NG8 6PY on 27 May 2021 at 11am for the 
following purposes:

To consider and, if thought fit, to pass the following resolutions 
as ordinary resolutions:

1. 

2. 

 To receive the Company’s annual accounts and the 
Strategic, Directors’ and Auditor’s Reports for the year 
ended 31 December 2020.

 To re-elect Paul Rawson, who retires by rotation as a director 
of the Company pursuant to Article 94 of the Company’s 
Articles of Association.

3. 

 To reappoint RSM UK Audit LLP as the auditor of the Company. 

4. 

5. 

 To authorise the Audit Committee to determine the 
remuneration of the auditor.

 That, pursuant to section 551 of the Companies Act 2006 
(“the Act”), the directors be generally and unconditionally 
authorised to allot shares in the Company or to grant rights 
to subscribe for or to convert any security into shares in the 
Company up to an aggregate nominal amount of £27,135.09, 
provided that this authority shall expire at the conclusion of 
the next annual general meeting of the Company after the 
passing of this resolution or on 27 August 2022 (whichever 
is the earlier), save that the Company may make an offer or 
agreement before this authority expires which would or might 
require shares to be allotted or rights to subscribe for or to 
convert any security into shares to be granted after this authority 
expires and the directors may allot shares or grant such rights 
pursuant to any such offer or agreement as if this authority 
had not expired.

 This authority is in substitution for all existing authorities 
under section 551 of the Act (which, to the extent unused at 
the date of this resolution, are revoked with immediate effect).

To consider and, if thought fit, pass the following resolutions as 
special resolutions: 

6. 

 That, subject to the passing of resolution 5 and pursuant 
to section 570 of the Act, the directors be and are generally 
empowered to allot equity securities (within the meaning 
of section 560 of the Act) for cash pursuant to the authority 
granted by resolution 5 as if section 561(1) of the Act did not 
apply to any such allotment, provided that this power shall 
be limited to the allotment of equity securities:

6.1 

 in connection with an offer of equity securities (whether 
by way of a rights issue, open offer or otherwise):

6.1.1 

6.1.2 

 to holders of ordinary shares in the capital of the 
Company in proportion (as nearly as practicable) 
to the respective numbers of ordinary shares 
held by them; and

 to holders of other equity securities in the capital 
of the Company, as required by the rights to those 
securities or, subject to such rights, as the 
directors otherwise consider necessary, 

 but subject to such exclusions or other arrangements 
as the directors may deem necessary or expedient 
in relation to treasury shares, fractional entitlements, 
record dates or any legal or practical problems under 
the laws of any territory or the requirements of any 
regulatory body or stock exchange; and

6.2 

 otherwise than pursuant to paragraph 6.1 of this resolution, 
up to an aggregate nominal amount of £8,140.52,

 and this power shall expire at the conclusion of the next 
annual general meeting of the Company after the passing of 
this resolution or on 27 August 2022 (whichever is the earlier), 
save that the Company may make an offer or agreement before 
this power expires which would or might require equity 
securities to be allotted for cash after this power expires and 
the directors may allot equity securities for cash pursuant to 
any such offer or agreement as if this power had not expired.

 This power is in substitution for all existing powers under 
section 570 of the Act (which, to the extent unused at the date 
of this resolution, are revoked with immediate effect).

7. 

 That, pursuant to section 701 of the Act, the Company be and 
is generally and unconditionally authorised to make market 
purchases (within the meaning of section 693(4) of the Act) of 
ordinary shares of £0.005 each in the capital of the Company, 
provided that:

7.1 

7.2 

7.3 

 the maximum aggregate number of ordinary shares 
which may be purchased is 1,628,105;

 the minimum price (excluding expenses) which may 
be paid for an ordinary share is £0.005; and

 the maximum price (excluding expenses) which may be 
paid for an ordinary share is an amount equal to 105 per 
cent. of the average of the middle market quotations for 
an ordinary share as derived from the Daily Official List 
of the London Stock Exchange plc for the five business 
days immediately preceding the day on which the 
purchase is made,

 and (unless previously revoked, varied or renewed) this 
authority shall expire at the conclusion of the next annual 
general meeting of the Company after the passing of this 
resolution or on 27 August 2022 (whichever is the earlier), 
save that the Company may enter into a contract to purchase 
ordinary shares in the capital of the Company before this 
authority expires under which such purchase will or may be 
completed or executed wholly or partly after this authority 
expires, and may make a purchase of ordinary shares in the 
capital of the Company pursuant to any such contract as if 
this authority had not expired.

By order of the Board

Paul Rawson
Secretary
30 March 2021

Registered office:
CPK House, 2 Horizon Place,
Nottingham Business Park, Mellors Way,
Nottingham, United Kingdom NG8 6PY

Registered in England and Wales no. 10004236

82

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Neville Registrars Limited. In the case of a member which is 
a company, the revocation notice must be executed under 
its common seal or signed on its behalf by a duly authorised 
officer of the company or an attorney for the company. Any 
power of attorney or any other authority under which the 
revocation notice is signed (or a notarially certified copy of such 
power or authority) must be included with the revocation notice. 
The revocation notice must be received by Neville Registrars 
Limited prior to the commencement of the annual general 
meeting or adjourned meeting at which the vote is given or, 
in the case of a poll taken otherwise than on the same day 
as the meeting or adjourned meeting, before the time 
appointed for taking the poll. 

10.   If you attempt to revoke your proxy appointment but the 

revocation is received after the time specified then your proxy 
appointment will remain valid.

Corporate representatives 
11.   A shareholder which is a corporation may ordinarily authorise 
one or more persons to act as its representative(s) at the meeting. 
Each such representative may exercise (on behalf of the 
corporation) the same powers as the corporation could 
exercise if it were an individual shareholder, provided that 
(where there is more than one representative and the vote 
is otherwise than on a show of hands) they do not do so in 
relation to the same shares. However, in light of the coronavirus 
pandemic situation, such representatives are unlikely to be 
allowed to attend the meeting in person while the 
Government’s Covid-19 restrictions remain in place and 
therefore corporations are urged to complete and return their 
proxy form appointing the Chairman as their proxy.

Method of voting
12.   Voting on all resolutions will be decided on a show of hands 

unless a poll is duly demanded (i) before or on declaration 
of the result of a vote on a show of hands or (ii) on the 
withdrawal of any other demand for a poll.

Documents available for inspection 
13.   The following documents will be available for inspection 

during normal business hours at the registered office of the 
Company and at the Company’s business address, CPK House, 
2 Horizon Place, Nottingham Business Park, Mellors Way, 
Nottingham NG8 6PY, from the date of this notice until 
the end of the meeting:

13.1   copies of the service contracts of the executive 

directors; and

13.2   copies of the letters of appointment of the 

non-executive directors.

Biographical details of directors 
14.   Biographical details of all those directors who are offering 

themselves for reappointment at the meeting are set out on 
pages 36 and 37 of the enclosed annual report and accounts.

Notes
Entitlement to attend and vote
1. 

 The right to vote at the meeting is determined by reference to 
the register of members of the Company. Only those persons 
whose names are entered on the register of members of the 
Company at 6.00pm on 25 May 2021 (or, if the meeting is 
adjourned, 6.00pm on the date which is two working days 
before the date of the adjourned meeting) shall be entitled to 
attend and vote in respect of the number of shares registered 
in their names at that time. Changes to entries on the register 
of members after that time shall be disregarded in 
determining the rights of any person to attend and/or vote 
(and the number of votes they may cast) at the meeting. 
However, in light of the coronavirus pandemic situation, 
shareholders and their proxies are unlikely to be allowed to 
attend the meeting in person if the Government’s Covid-19 
restrictions remain in place.

Proxies 
2. 

 A shareholder is ordinarily entitled to appoint any other person 
as his or her proxy to exercise all or any of his or her rights to 
attend and to speak and vote at the meeting and, on a poll, 
vote instead of him or her. A proxy need not be a shareholder 
of the Company. However, in light of the coronavirus pandemic 
situation, shareholders are urged to appoint the Chairman of 
the meeting as his or her proxy. This will ensure that your vote 
will be counted even if attendance at the meeting is restricted 
or you are unable to attend in person.

3. 

4. 

5. 

6. 

7. 

8. 

9. 

 A proxy may only be appointed in accordance with the 
procedures set out in note 6 and the notes to the proxy form. 
A proxy form is enclosed. 

 A vote withheld is not a vote in law, which means that the vote 
will not be counted in the calculation of votes for or against 
the resolution. If no voting indication is given in the proxy 
form, your proxy will vote or abstain from voting at his or her 
discretion. Your proxy will vote (or abstain from voting) as he 
or she thinks fit in relation to any other matter which is put 
before the AGM.

 In the case of joint holders, where more than one of the joint 
holders purports to appoint a proxy, only the appointment 
submitted by the most senior holder will be accepted. Seniority 
is determined by the order in which the names of the joint holders 
appear in the Company’s register of members in respect of 
the joint holding (the first-named being the most senior).

 To be valid, a proxy form must be received by post at the offices of 
the Company’s registrars, Neville Registrars Limited, Neville House, 
Steelpark Road, Halesowen, West Midlands B62 8HD, no later 
than 11.00am on 25 May 2021 (or, if the meeting is adjourned, 
no later than 48 hours (excluding any part of a day that is not 
a working day) before the time of any adjourned meeting). 

 To change your proxy instructions simply submit a new proxy 
appointment using the methods set out above. Any amended 
proxy appointment received after the time specified above will 
be disregarded. 

 Where you have appointed a proxy using the hard-copy proxy 
form and would like to change the instructions using another 
hard-copy proxy form, please contact Neville Registrars Limited. 

 In order to revoke a proxy instruction you will need to inform 
the Company by sending a signed hard-copy notice clearly 
stating your intention to revoke your proxy appointment to 

Annual report and financial statements 2020 YÜ GROUP PLC

83

 
 
COMPANY INFORMATION

Company Secretary
Paul Rawson 

Company website 
www.yugroupplc.com 

Registered office 
CPK House 
2 Horizon Place 
Nottingham Business Park 
Mellors Way 
Nottingham NG8 6PY 

Nominated adviser 
SP Angel Corporate Finance LLP
Prince Frederick House 
35–39 Maddox Street 
London 
W1S 2PP

Broker 
SP Angel Corporate Finance LLP
Prince Frederick House 
35–39 Maddox Street 
London 
W1S 2PP

Auditor and reporting accountant 
RSM UK Audit LLP 
Suite A, 7th Floor 
East West Building
2 Tollhouse Hill
Nottingham NG1 5FS 

Solicitors to the Company 
DLA Piper UK LLP 
160 Aldersgate Street 
Barbican 
London EC1A 4HT

Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen B62 8HD 

0121 585 1131 

Financial PR 
Tulchan Group
2nd Floor
85 Fleet Street 
London 
EC4Y 1AE

84

YÜ GROUP PLC Annual report and financial statements 2020

FINANCIAL STATEMENTSCBP006455

Yü Group PLC’s commitment to 
environmental issues is reflected in this 
annual report, which has been printed on 
Symbol Freelife Satin, an FSC® certified 
material. This document was printed by L&S 
using its environmental print technology, 
which minimises the impact of printing on 
the environment, with 99% of dry waste 
diverted from landfill. Both the printer and 
the paper mill are registered to ISO 14001.

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CPK House
2 Horizon Place
Nottingham Business Park
Mellors Way
Nottingham NG8 6PY

www.yugroupplc.com