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Yu Group PLC

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FY2024 Annual Report · Yu Group PLC
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BIGGER
BETTER
FASTER
STRONGER
YÜ GROUP PLC
ANNUAL REPORT AND FINANCIAL STATEMENTS 2024

CONTENTS
STRATEGIC REPORT
BUSINESS REVIEW
Financial performance
	5 Revenue of £645.5m, up 40% in year (FY23: £460.0m) 
from strong organic growth in delivered volume of energy, 
up 78% to 2.21 TWh. Market share increased to 2.7%
	5 Adjusted EBITDA1 increased to £48.8m (FY23: £43.9m), 
with robust and “more normalised” margins on customer 
contracts, strong customer collection rates and operational 
leverage in overheads
	5 Profit before tax increased to £44.5m (FY23: £39.7m)
	5 Net cash2 of £80.2m, up £48.1m in year (FY23: £32.1m) 
following successful implementation of a new hedging 
agreement with Shell Energy Europe Limited (“Shell”) 
removing the requirement to post cash collateral, and after 
£30.5m of strategic cash investments and capital distributions3
	5 Investment in smart meters continues to provide benefits 
and is building a material long-term index-linked annuity 
income. ILARR as at 31 December 2024 of £1.3m (FY23: £0.2m) 
	5 Earnings per share, adjusted and fully diluted, increased 
to 210p (FY23: 189p)
	5 Final recommended dividend of 41p per share, leading to 
total distribution from FY24 of 60p, up 50% (FY23: 40p) in 
line with our progressive dividend policy
Operational delivery
	5 The Group continues to increase its market share, through 
its strong customer offer and digital capability, with supplied 
meter points increasing to 88,000 (FY23: 53,400). A 
substantial market opportunity remains, with a current 2.7% 
of the £50bn addressable market served
	5 Five-year commodity trading agreement with Shell continues 
to work well and provides significant benefits via hedging 
execution and efficiency of market access, whilst freeing 
cash to invest in the growth of the business
	5 Yü Smart technical training and development centre 
became operational, enabling the scaling of the Group’s 
engineering capability to provide national coverage 
and increased productivity
	5 Yü Energy again recognised in The Sunday Times Top 100 Places 
to Work, graduating to the “Big Organisation” category in FY24
Current trading and outlook
	5 Strong start to 2025, with new record monthly revenue, cash 
collection and cash balance metrics achieved in January
	5 Strong contracted revenue on which to build growth for FY25:
	5 £566m (FY23: £520m) contracted revenue for FY25 at 
the end of 2024
	5 Energy prices expected to act as a headwind to sales 
growth in FY25, with a c.9% year on year price reduction 
already embedded in the contract book. Based on current 
tariffs, this is expected to be fully worked through the book 
by FY26
	5 Management targets continued growth in FY25, including:
	5 Over 120,000 supplied meter points and over 60,000 
smart meter assets owned
	5 Sustainable profitability, delivered via closely controlled 
margins on new business; focused customer collections; 
scale benefits in overheads from digital investments; 
and increasing benefits from smart meter installation 
and ownership
	5 Revenue expected to be in the range of £730m to £760m 
at this stage
	5 Adjusted EBITDA, EPS and closing net cash for FY25 
expected to be in line with current market expectations
	5 Progressive dividend policy remains, with forecasted earnings 
growth and strong cash generation, and trending towards the 
target for 3x dividend cover on EPS (FY24: 3.3x cover) in the 
short to medium term
Visit our 
website to find 
out more about 
Yü Group PLC
IFC	 STRATEGIC REPORT 
IFC	 BUSINESS REVIEW
02	 STRATEGIC APPROACH
10	 AT A GLANCE
12	 CHAIRMAN’S STATEMENT
14	 OUR BUSINESS MODEL
16	 MARKET OPPORTUNITY AND POSITIONING
18	 CHIEF EXECUTIVE OFFICER’S STATEMENT
20	 INVESTMENT CASE
22	 FINANCE REVIEW
26	 OUR FINANCIAL FRAMEWORK  
AND CAPITAL ALLOCATION POLICY
28	 KEY PERFORMANCE INDICATORS
32	 SECTION 172 STATEMENT AND 
OUR STAKEHOLDERS
36	 RISK MANAGEMENT
37	 PRINCIPAL RISKS AND UNCERTAINTIES
42	 CORPORATE GOVERNANCE
44	 BOARD OF DIRECTORS
46	 CORPORATE GOVERNANCE REPORT
50	 AUDIT COMMITTEE REPORT
52	 REMUNERATION REPORT
55	 DIRECTORS’ REPORT
57	 STATEMENT OF DIRECTORS’ RESPONSIBILITIES
58	 FINANCIAL STATEMENTS
60	 INDEPENDENT AUDITOR’S REPORT
65	 CONSOLIDATED STATEMENT OF PROFIT AND LOSS 
AND OTHER COMPREHENSIVE INCOME
66	 CONSOLIDATED AND COMPANY BALANCE SHEET
67	 CONSOLIDATED STATEMENT OF CHANGES 
IN EQUITY
68	 COMPANY STATEMENT OF CHANGES IN EQUITY
69	 CONSOLIDATED STATEMENT OF CASH FLOWS
70	 NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
100	COMPANY INFORMATION
ANOTHER NEW SET 
OF RECORD RESULTS 
IN REVENUE, PROFIT 
AND CASH TERMS.” 
BOBBY KALAR 
CHIEF EXECUTIVE OFFICER
OUR PURPOSE
OUR VISION
At Yü, we believe that buying utilities doesn’t 
need to be complicated. Our purpose is to 
help businesses to realise Yütility Simplicity, 
freeing up time and resources so that they 
can focus on making their businesses thrive.
To revolutionise the utilities market by 
empowering businesses with simple, 
smart, and innovative energy solutions. 
We aim to disrupt the dominance of the 
Big Six energy suppliers, champion the 
adoption of smart meters, and lead the 
way towards a transparent, sustainable, 
and customer‑centric future.
WHO WE SERVE
OUR ACTIVITIES
Supply of business gas 
and electricity
 
Smart meter installation, 
maintenance and ownership 
Multi-site, complex, industrial 
and commercial companies
Third-party 
intermediaries (“TPIs”)
Other 
partners
Micro, small and 
medium businesses
1.	
Adjusted EBITDA is earnings before interest, tax, depreciation and amortisation, and gains or losses on derivative contracts. See reconciliation 
in note 7 to the financial statements.
2.	
Net cash refers to cash and cash equivalents less the debt in the Group, excluding any lease liabilities.
3.	
£9.0m early payment of renewable obligation liability; £8.1m in smart meter and property capital investment; and £13.4m in capital distributions.
YÜ GROUP PLC 
Annual report and financial statements 2024
01

STRATEGIC REPORT
YÜ ENERGY INCREASED SUPPLIED 
VOLUME OF ENERGY BY 78.2% IN 
THE YEAR.” 
BIG GER
STRATEGIC APPROACH
HIGH GROWTH
As an independent, forward-thinking challenger brand, Yü Group PLC was founded to disrupt 
the business energy market and provide a reliable alternative to the Big Six suppliers. Since our 
inception, we’ve experienced significant growth, surpassing all expectations. We continue to 
capitalise on the vast potential of the commercial energy sector, exploring diverse avenues to 
seize new opportunities.
By offering a compelling customer proposition that fosters loyalty amongst our existing 
clients, combined with strategic acquisitions, we are committed to sustainably scaling our 
operations. Our smart metering division, Yü Smart, has opened up new avenues for growth, 
expanding our meter ownership and generating index-linked rental income that will support 
our long‑term growth.
  
88.0k
METER POINTS SUPPLIED
2023: 53.4k
25%
CONTRACTED REVENUE GROWTH
2023: £0.8bn, 2024: £1.0bn
2.2 TWh
EQUIVALENT VOLUME SUPPLIED1
2023: 1.2 TWh
1.3%
YOY MARKET SHARE GROWTH
2023: 1.4%, 2024: 2.7%
READ MORE
 Our business model: page 14
 Market opportunity and positioning: page 16
1. 	 Equivalent volume of energy supplied (“EQVS”) is as defined on page 28.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 03
02

STRATEGIC REPORT
STRATEGIC APPROACH continued
BET TER
SUSTAINABLE PROFITABILITY
Our goal is to ensure growth is sustainable and profitable, with risks clearly managed. 
The volatility in global commodity markets over recent years has highlighted the importance 
of this, proving the effectiveness of our processes and evidencing robustness in approach.
Having returned to a “normalised” external energy environment, we carefully “segment” and 
constantly evaluate opportunities within our target markets. Driven by our digital approach 
and streamlined processes, we achieve acceptable customer contribution margins, whilst 
controlling costs and providing focused cash flow management. 
We are well positioned to continue driving profitable and resilient growth.
£646m
REVENUE
2023: £460m
£80.2m
NET CASH 
2023: £32.1m
£48.8m
1
ADJUSTED EBITDA
2023: £43.9m
210p
2
EARNINGS PER SHARE
2023: 189p
READ MORE
 Finance Review: page 22
 Key performance indicators: page 28
1.	
Adjusted EBITDA is reconciled to operating profit on page 23.
2.	
Adjusted and fully diluted.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 05
04

STRATEGIC REPORT
FAS TER
UTILISING TECHNOLOGY
STRATEGIC APPROACH continued
In the latest Market Share Report by Cornwall Insight, Yü Energy had climbed two places to 
rank the eleventh largest supplier of business electricity meters in the UK, whilst remaining the 
eleventh largest supplier of business gas meters. This growth in market share is underpinned 
by our Digital by Default strategy, which ensures we provide fast, efficient, and comprehensive 
support for our customers, whilst remaining competitive in a fast-changing market. With 
leading technology that empowers our teams, we are well positioned to ensure efficiency in 
acquiring and serving our customers as we scale.
With our in-house metering division, Yü Smart, we are contributing to the smart meter rollout, 
helping our customers better manage and monitor their energy usage. Smart meters also give 
us remote access to meters, improving insights and allowing us to respond quickly to issues. 
1
DIGITAL BY DEFAULT STRATEGY
0.5%
REDUCTION IN GENERAL OVERHEADS 1 
2023: 5.4%, 2024: 4.9%
22.9k
SMART METERS INSTALLED
2023: 8.5k
x10
POTENTIAL GROWTH IN METERS, 
SERVED BY OUR DIGITAL PLATFORM
READ MORE
 Smart meter benefits: page 17
THE GROUP HAS A TECHNOLOGY 
PLATFORM THAT IS SCALABLE, 
DIFFERENTIATES OUR CUSTOMER 
SERVICE AND ALLOWS EFFICIENCY IN 
ACQUIRING AND SERVING CUSTOMERS.”
1.	
General overheads are as defined on page 31.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
07
06

STRATEGIC REPORT
STRO NGER
ROBUST SYSTEMS AND 
EXPERIENCED MANAGEMENT 
STRATEGIC APPROACH continued
By implementing our tailored risk management strategy alongside the rollout of smart 
meters, we’re able to mitigate many of the risks the market presents. This is supported by our 
experienced management team, which brings a wealth of knowledge from the energy sector 
and beyond, using its expertise to develop innovative solutions that optimise our performance 
and set us apart in the market.
We’re also dedicated to fostering the development of our people through strong employee 
engagement, offering clear career paths and creating unique roles such as our smart meter 
technician position. Our employees play a vital role in ensuring our customers receive the best 
possible experience, helping us maintain high retention rates, actively manage our portfolio, 
and attract new clients.
Our commodity trading agreement with Shell was implemented in 2024, allowing the continued 
focus on commodity risk management and hedging, without the requirement of posting cash 
collateral, allowing the Group to invest in other areas to drive growth.
100%
COMPLIANCE WITH COMMODITY 
HEDGING RISK MANDATE
472
AVERAGE HEADCOUNT
2023: 295
4.2
TRUSTPILOT SCORE
2023: 4.1
TOP 100
THE SUNDAY TIMES BEST PLACES TO 
WORK LIST
BIG ORGANISATIONS CATEGORY
READ MORE
 Risk management: page 36
 Our colleagues: page 34
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 09
08

STRATEGIC REPORT
£1,034m
SUSTAINING SUCCESS: ANOTHER 
YEAR OF STRONG DELIVERY
AT A GLANCE
2024 saw the Group continue to thrive, and a more “normalised” market. We continued on our 
strong trajectory with significant growth across meter points, revenue, EBITDA and more. With 
£42.6m in average monthly bookings, delivered through our well‑defined digital platform, we 
are well positioned for sustainable growth. Yü Smart increased in scale throughout 2024, with 
new meter installations up 169%.
Revenue
£646m
+40%
Service, prices and simplicity driving revenue
2022
2022
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2023
2023
2023
2023
2024
2024
2024
2024
2024
2024
2024
2024
£43.9m
£48.8m
£44.5m
Meter points supplied
88.0k
+65%
Continued strong growth in meter points
2022
2023
2024
2022
2023
2024
EVQS1
£361m
0.9 TWh
£826m
2.8 TWh
4.0 TWh
Aggregate contracted revenue and volume4
£1,034m
+25%
Clear visibility of future growth powered by business model
Profit before tax 
£44.5m
+12%
Increasing profit as the Group scales
Adjusted EBITDA3
£48.8m
+11%
Sustainable profitability
4.	
Average monthly bookings and aggregate contracted revenue and volume are as detailed from page 28.
5.	
Net cash is defined on page 22, and detailed in note 26 to the financial statements.
Index-linked annualised revenue on smart meter assets
£1.3m
+550%
Smart meter ownership providing a growing 15+ year index-linked annuity
190
4.0
295
4.1
472
4.2
£19.0m
1.0k
25.5k
£0.0m
£32.1m
8.5k
53.4k
£0.2m
£80.2m
£1.3m
22.9k
88.0k
2022
2022
2023
2023
2024
2024
Equivalent volume of energy supplied (“EQVS”)1
2.21 TWh
+78% 
Enough to supply 880,000 homes with electricity2
0.89 TWh
£279m
1.24 TWh
£460m
2.21 TWh
£646m
Net cash5
£80.2m
+150%
Opportunities for growth provided by financial stability
Smart meters installed
22.9k
+169%
Yü Smart gaining momentum
Average headcount
472
+60%
Reflects growth of engineering capability and supply growth
Trustpilot score
4.2
4.1 in 2023
Continuous improvement in customer service
£7.9m
£39.7m
£5.8m
Average monthly bookings4
£42.6m
-23%
Strong growth in volumes, though lower commodity prices
2022
2023
2024
£24.5m
£55.5m
£42.6m
1. 	 Equivalent volume of energy supplied (“EQVS”) is as defined on page 28.
2.	
Based on average consumption of 2.5 MWh of electricity, ofgem.gov.uk.
3.	
Adjusted EBITDA is reconciled to operating profit on page 23.
Revenue
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
11
10

STRATEGIC REPORT
CONSISTENT DELIVERY SUPPORTING 
SUSTAINABLE VALUE
CHAIRMAN’S STATEMENT
A seasoned and committed team sharing the determination to scale 
organic growth within a framework of robust corporate governance 
and effective risk management.
 
Planning for controlled growth 
The Yü Smart business has delivered an increase in meter 
numbers and 27,200 smart meters are now owned (2023: 4,100). 
This ongoing initiative unlocks multiple benefits for our customers 
and provides a certain annuity contribution to profitability. In part, 
this arises from the increase in both the efficiency and scale of our 
internally managed commodity hedging programme supported by 
our strategically aligned partnership with Shell. 
Our teams, capably directed by Bobby Kalar as Chief Executive 
Officer, remain focused on our agile “industry disruptor” ethos 
and approach. 
A seasoned management team, accustomed to delivering 
well‑above-average 
sectorial 
“out-performance”, 
continues 
to be strengthened by its ability to attract talent enthusiastic 
about the opportunity to make a highly engaged “difference” 
within 
our 
entrepreneurial 
and 
faster-paced 
challenger 
company environment. 
Dear Shareholders,
The ongoing benefits of the “roll out” of our short, medium and 
long-term strategies allow me to report to you continuing success 
in the meeting of our targeted financial and operational results.
Your Board continues to scale the business via having increased 
UK market share to 2.7% (2023: 1.4%) and the delivery of a 78.2% 
growth in volume of energy supplied.
A 40.3% year on year growth in revenues evidences our teams’ 
ability to maintain momentum and consistency in the delivery 
of results. 
Dividends per share for FY24 increased by 50.0% to 60p 
(40p in 2023).
Profit before tax increased 12.1% to £44.5m (2023: £39.7m). 
Earnings per share on an adjusted and fully diluted basis increased 
to 210p (2023: 189p) and to 200p (2023: 185p) on a statutory 
reported basis.
Over £1.0bn of secured forward orders have been booked 
(2023:  £826m). We remain focused upon the opportunity to 
increase our market share in a £50bn addressable market.
This year the net cash position has seen further improvement from 
£32.1m to £80.2m. 
 
Delivering for shareholders and stakeholders
It is encouraging that your Company has again been recognised 
by The Sunday Times “Best Places to Work“ list, and is now in their 
“Big Organisation” category. 
 Read more about stakeholder engagement from  
page 32 and risk management from page 36
Our shareholders now include a greater number of institutional 
investors. We continue to maintain stakeholder engagement 
processes, carefully designed to benefit existing, future, and 
long-term shareholders. 
Summary
Your Board will continue to deliver judiciously controlled growth 
whilst it continues to scale the Group. 
My colleagues and I remain committed to the delivery of long- term 
value to our shareholders.
ROBIN PAYNTER BRYANT
Chairman
18 March 2025
ROBIN PAYNTER BRYANT
Independent non‑executive Chairman
 Read more about corporate governance from page 46
YOUR BOARD WILL 
CONTINUE TO DELIVER 
JUDICIOUSLY CONTROLLED 
GROWTH WHILST IT 
CONTINUES TO SCALE 
THE GROUP.”
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
13
12

STRATEGIC REPORT
SIMPLE, RELIABLE, AND AFFORDABLE 
BUSINESS UTILITIES AND SMART METERS 
OUR BUSINESS MODEL
WHO WE SERVE
WHY YÜ?
OUR STAKEHOLDERS
Multi-site, complex, industrial 
and commercial companies
Third-party 
intermediaries (“TPIs”)
Third-party 
intermediaries
Other 
partners
Other 
partners
Inbound
Reduce 
estimated 
reads
Hedging 
accuracy
Outbound
Accurate 
billing
Index-linked 
annuity 
income
Micro, small and medium 
businesses (“SME”)
Customers have seen many suppliers fail over recent years. 
Our  diligent approach to risk management means that our 
customers can be confident that we are here to stay.
SAFE PAIR OF HANDS
Buying utilities doesn’t need to be complicated. We have invested 
in technology to ensure that our processes are intuitive and that 
we get things right the first time. We turn around quotes quickly 
and take the hassle out of choosing a new supplier. We call it 
Yütility Simplicity!
SIMPLICITY
Our expertise in the B2B sector means we understand 
the  different needs of business versus domestic consumers. 
Our focus is increasingly on the SME sector, with large numbers 
of meters, which presents a huge opportunity to the Group and 
aligns to our capability to service.
B2B FOCUSED
Part of making utilities simple involves ensuring that customers 
can complete the jobs they need to do with minimum hassle. 
We work hard to ensure that customers can self-serve if they 
want to, and also have access to other communication channels 
whenever, and wherever, they need it.
CUSTOMER SERVICE FOCUS
We’ve been growing fast over recent years and that means lots 
of new colleagues have joined the Yü family. We take pride in 
making Yü a great place to work, giving our colleagues training 
and development opportunities, and keeping them focused on 
delivering the best possible outcome for our customers.
EXPERT PEOPLE
In times of energy market volatility, we offer our customers 
certainty that they are getting a great price. We keep a sharp 
eye on the market, on our competitors, and on our own costs, 
so that customers can be confident that we give them the best 
value for money.
GREAT PRICES
Colleagues
Customers
Shareholders
Communities
Regulators
CONTRACTED REVENUE BY INDUSTRY
METERS SUPPLIED BY METER TYPE
KEY INDUSTRIES
 Smart meters
 Eligible for smart meter
 Half hourly and 
large meters
15%
12%
12%
8%
6%
4%
3%
11%
8%
2%2%
17%
16%
30%
54%
 Read more about our stakeholders from page 32
17%
Restaurants
15%
Manufacturing
12%
Retail and 
Wholesale
Electricity
Gas
 
Green energy
Installation
Maintenance
Ownership
 See risk management: page 36
SERVICES
CHANNELS
BENEFITS OF SMART METERS
HOW WE CREATE VALUE
Energy supply to businesses
Engineering and asset management
Innovation and expertise
Skilled workforce
Comprehensive risk management
Asset maintenance and lifecycle optimisation
Dynamic hedging and competitive pricing
Extensive training for engineers
Digital by Default approach
Accurate billing for customers
Excellent customer service
Usage insights to inform decisions
Strong governance and regulatory compliance
Better management of customer outcomes
A DIVERSE PORTFOLIO
Overall, our portfolio is diversified across multiple industry 
segments, reducing any risks that may arise if certain sectors 
are hit by factors out of our control. Our portfolio has 
developed to include a range of businesses, from multi-site 
restaurant chains, to independent schools.
15
YÜ GROUP PLC 
Annual report and financial statements 2024
14
YÜ GROUP PLC 
Annual report and financial statements 2024

STRATEGIC REPORT
CONTINUED GROWTH IN A  
£50BN+ MARKET
MARKET OPPORTUNITY AND POSITIONING
With a business energy market of over 3.2 m meters, we see huge potential for growth, 
evidenced by the rate at which we continue to increase our market share. Our unique blend 
of agility, simplicity and reliability, combined with a comprehensive product offering, sees us 
continue to establish ourselves as a serious player, challenging the Big Six.
3.2m
Total UK 
market
1.4%
2023
2.7%
2024
2.7%
Yü Group
2.1m
Big Six suppliers
Significant market share growth
2024
In smart metering, 1m business energy meters and 18.6m domestic 
energy meters are still to be upgraded to smart. This provides 
significant potential for the ownership of new smart meter assets, 
growing this revenue stream for the Group.
In the last 12 months, our market share has grown 1.3%, taking 
us to 2.7% of the UK business energy market. Despite our rapid 
growth, this still leaves incredible potential for the Group to make 
significant gains.1
YÜ ENERGY CLIMBS TWO PLACES TO RANK THE ELEVENTH LARGEST SUPPLIER OF BUSINESS 
ELECTRICITY METERS.”
Yü Energy market share
CORNWALL INSIGHT MARKET SHARE REPORT, OCTOBER 24
ENERGY MARKET STABILISING
Wholesale energy prices stabilised in 
2023 and have been more normalised to 
pre‑pandemic levels since then. 
Commodity 
market 
movements 
are 
reflected in our tariffs to end customers. 
FY24 revenue per EQVS averaged 21% 
below that in FY23. 
For FY25, our forward revenue (and new 
bookings) is c.9% below the FY24 average 
as these normalised price contracts deliver. 
EVOLUTION OF FORWARD GAS PRICE
YÜ SMART PROVIDING SUBSTANTIAL 
BENEFITS TO THE GROUP
In 2023, we launched our in-house metering division, Yü Smart, marking a significant milestone in our journey toward sustainability and 
long-term growth. The integration of Yü Smart into the Group has been a pivotal element of our strategy, positioning us to capitalise 
on new revenue opportunities whilst enhancing our ability to manage customer outcomes more effectively. By owning and operating 
our own meters, we unlock substantial annuity income potential, ensuring a steady stream of recurring revenue that will support our 
continued market expansion and overall growth trajectory.
Seizing opportunities in the smart metering market
As the Government’s smart meter rollout continues, we are capitalising on a critical time to drive progress in the smart metering sector. 
The Group is well positioned to invest in the growth of Yü Smart. With increasing pressure on suppliers to meet smart meter targets, we 
are in a prime position to efficiently, safely, and rapidly deploy smart meters to our clients, with scope to expand our meter ownership by 
offering metering services to other suppliers.
22.9k
Meters installed
2023: 8.5k
27.2k
Meters owned
2023: 4.1k
100
Meter technicians
2023: 50
£1.3m/yr 
Index-linked annuity 
income stream
Value
and benefits in and 
beyond energy supply
15+ year
Asset life
Smart and 
advanced 
meters 
(1.2m)
Traditional, 
non-smart 
meters 
(1.0m)
Smart meter opportunity in smaller business sites
1 million
of non-domestic market still using traditional meters2
2.2m
Total meters
BENEFITS TO CONSUMERS
BENEFITS TO SUPPLIERS
Accuracy
Insight
Trust
Predictability
Accountability
Ownership
300
250
200
150
100
50
0
Jan 2022
Jul 2022 
Jan 2023
Jul 2023
Jan 2024
Jul 2024
Jan 2025
p/th
1.	
Cornwall Insight Business Market Share 
Report, October 2024.
2.	
Department for Energy Security and Net 
Zero Q3 Smart Meter Report 2024.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
17
16

STRATEGIC REPORT
CHIEF EXECUTIVE OFFICER’S STATEMENT
DELIVERING GROWTH AND 
SUSTAINABLE VALUE
A new record performance for the Group as we continue to take market share.
I am pleased to note the evolution of the Group, with continued 
and sustainable profitable growth as we increase our market share. 
The benefits from our strategic investments are becoming clearer 
to see, with revenue, earnings per share and cash all growing – 
alongside growth in key operational metrics.
Yü Energy
Our retail supply of gas and electricity has grown 78.2% in terms 
of delivered volume of energy supplied, and by 64.8% in terms of 
meter points supplied.
Contracts are over a longer period (at 25 months on new bookings) 
as energy prices have softened and customers look to “lock-in” 
our fixed price, fixed term core offering. We are also working with 
high calibre partners and third parties to support our growth 
aspirations – though we remain selective on the opportunities we 
pursue to ensure they meet our value and risk criteria.
Whilst total volume of energy sold increased 78.2% in the year, 
lower commodity prices have dampened top-line growth, which 
will continue through FY25. Despite this headwind we have still 
grown our revenue by 40.3% in the year. We now see prices booked 
aligned with our forward book and therefore most of the price drag 
on our revenue growth has washed through. 
I am pleased with how the Group is positioned. Our approach to 
customer acquisition, onboarding, customer service, billing and 
debtor management is all focused on our target sector. 
Our commodity trading agreement with Shell, signed February 
2024, continues to work well and provides a cost and capital 
efficient access to commodity markets to allow us to hedge our 
risk. This has seen obvious cash benefits in FY24, though just as 
pleasing is the ability to partner with a major company which has 
aligned objectives to continue to grow our business, materially and 
sustainably, over the coming weeks, months and years.
Our Digital by Default strategy remains a key facilitator in our 
success: from securing and serving customers to enabling 
efficiency in our commercial decision making and leveraging our 
overheads as we scale. 
Whilst we see some additional competitive challenge in our area, 
as markets have normalised, I believe we have a good head start 
and the right attitude to stay ahead of the legacy suppliers which 
continue to hold the majority share of the B2B market. We see this 
as an opportunity as we look to scale our 2.7% market share.
Yü Smart and meter ownership
The scaling of our Yü Smart business, since we established 
it in 2023, is a particularly proud and significant milestone for me! 
It has added depth to our offering as well as a host of operational 
and financial benefits to the Group. 
Establishing a new management team to drive performance, an 
engineering workforce covering all of Great Britain, a training and 
development centre to ensure control, and a clear value proposition 
for the customer and for our business are all significant “wins” for 
the Group and is now a fundamental part of our strategy.
We achieved 22,900 meter installations in the year (FY23: 8,500) 
and now own 27,200 assets. The 15 year+ annuity income 
from meter assets has grown to £1.3m at 31 December 2024 
(FY23: £0.2m) providing the basis of a more material contribution 
to Group profitability as we continue to scale. 
We will look to further develop this smart metering business in 
2025 and beyond.
Institutional engagement and approach to capital markets
The investment case remains the same. We provide simple and 
easily available energy to businesses across Great Britain, which 
provides a significant and scalable market opportunity; we have a 
proven strategy of delivery; and a focus on smart metering, digital 
innovation and commodity hedging to provide the foundations to 
drive sustainable profitability. 
That said, we will “stick to our knitting” and ensure we focus on 
delivering our strategy, which is clearly demonstrated in our 
financial and operational results. 
As founder and majority shareholder, I am committed to the 
success of the Group over the medium and long term. In short, we 
will do whatever is appropriate to ensure long-term shareholders 
and stakeholders in the business are considered and that our 
strategic goals are met.
Current trading and outlook
We have commenced 2025 continuing the strong momentum 
from 2024. 
The forward contract book continues to provide a strong base for 
FY25 and beyond underpinned by lengthening contract durations. 
We have a small but growing market share in a substantial market 
providing opportunity for continued organic growth as we navigate 
through lower commodity markets that will temper the FY25 
growth rate. We expect to deliver revenue in the range of £730m 
to £760m at this stage.
Management targets in excess of 120,000 supplied meter points 
and over 60,000 smart meter assets owned by the end of FY25.
Despite lower revenue growth reflecting softer commodity prices, 
the Group is confident in achieving key market expectations related 
to adjusted EBITDA, earnings per share and net cash growth.
The Board’s stated progressive dividend policy remains in place. 
Potential earnings growth and strong cash generation, with the 
target to reduce dividend cover to 3x on EPS (FY24: 3.3x cover), 
provides a potential opportunity to increase the FY24 payment of 
60p per share in FY25.
BOBBY KALAR
Chief Executive Officer
18 March 2025
 See more on our business model, the market opportunity 
available, our market positioning and the growth in Yϋ Smart 
from page 14
BOBBY KALAR
Chief Executive Officer
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
19
18
78.2%
increase in 
energy delivered
£646m
revenue
up 40.3%
£1.3m
ILARR
22.9k
smart meter 
installations

STRATEGIC REPORT
OUR STRONG 
INVESTMENT CASE
1
2
3
YÜTILITY SIMPLICITY
Yü Group prides itself on being the only 
supplier offering businesses straightforward, 
comprehensive and cost-effective multi-utility 
plans for gas, electricity and water. We offer 
our customers simple, fixed-price utility plans, 
combined with a focus on customer service, 
to help save businesses time and money. 
Our online portal, extensive support articles and 
multi-channel customer service provide the best 
experience for our customers at every interaction.
PROVEN STRATEGY
Our clear financial framework delivers very strong, 
profitable growth, with excellent earnings visibility and 
clear trajectory for sustainable growth. Everything 
we  do  is underpinned by our Bigger, Better, Faster, 
Stronger approach. 
Bigger
Targeting 
significant 
growth 
delivered 
organically 
through  a multi-channel approach and through the 
strategic acquisition of customer books from competitors. 
Better
Continued development of the Group’s strong financial 
performance through increased top-line revenue, improving 
net customer contribution and leveraging overheads. 
Faster
Our Digital by Default strategy drives new opportunities 
to grow, giving customers easy access to sign up. It also 
lowers our cost to acquire and serve, supported by data 
science to enhance business outcomes. 
Stronger
Managing the Group’s ambitious growth plans requires 
robust governance, robust hedging, customer centricity, 
and a workforce fully engaged and aligned to the 
Group’s vision. 
SIGNIFICANT SUPPLY 
OPPORTUNITY
As the leading challenger brand, we’re continuing 
to take market share in a £50bn+ addressable 
market with significant barriers to entry. Our SME 
market positioning gives us a competitive 
advantage with huge opportunity for growth 
through multiple avenues and routes to market. 
4
5
6
7
SMART METERS 
CHANGING THE GAME
Our metering division, Yü Smart, has opened up significant opportunity 
for the Group in the form of growth, annuity income and favourable 
customer outcomes. We are continuing to increase our ownership 
of meters whilst better understanding usage and payment habits to 
optimise our trading decisions and billing accuracy. 
Smart meters have unlocked asset ownership opportunities which 
provide 15+ year, index-linked rental income, simultaneously helping 
to reduce risk. 
STRONG FOUNDATIONS
A strong balance sheet, capital light model and excellent cash generation 
create opportunities to invest for growth, whilst our strong hedge book 
provides sustainable profitability despite changing energy markets. 
We have proven our agility and adaptability to volatile market conditions, 
not just showing our resilience, but thriving despite a number of 
well‑publicised supplier failures. Now the market has stabilised, we are 
well positioned to continue growing our market share. 
Through our efficient and professional commodity hedging activities, 
supported by the capital light trading agreement with Shell, we access 
wholesale commodity markets to forward buy our customers’ demand 
requirements, which mitigates risks from market volatility and preserves 
gross margin assumed at the point of sale.
DIGITAL INNOVATION
Our Digital by Default strategy is revolutionising how businesses 
buy their energy, continually improving customer experience, 
and significantly reducing our cost to serve. Businesses are able 
to onboard and manage their accounts online, and speak to an 
adviser instantly via live chat. 
Our technology stack seamlessly guides customers through the 
entire lifecycle, from onboarding to renewal, whilst gathering 
insights that inform future decisions. We constantly review 
our processes against the customer journey, ensuring we stay 
ahead of the competition.
EXPERT MANAGEMENT
Our ambitious, highly experienced leadership team is 
committed to delivering for all our stakeholders, sharing their 
wealth of knowledge and industry insight to ensure success in 
every area. We are proud of our people and believe we have 
some of the best talent in the industry driving consistent growth 
and providing an excellent customer experience.
INVESTMENT CASE
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
21
20

STRATEGIC REPORT
STRONG AND SUSTAINABLE EARNINGS 
ALONGSIDE SIGNIFICANT GROWTH
Providing sustainable, profitable growth, with strong momentum into 2025.
FINANCE REVIEW
Results summary
The Group has continued delivering the strategy: to increase 
revenue organically, delivering sustainable profitability through 
control of gross margin, bad debt and overheads, and with strong 
cash generation enabling strategic investment. Our growth in EPS 
and confidence in relation to the Group’s cash position allow for 
further progress in shareholder dividend returns, with payments 
related to 2024 of 60p (including a 41p recommended final 
dividend) per share up 50.0% on the 40p paid for 2023. 
Delivering 78% organic growth in volume of energy supplied
Revenue of £645.5m (2023: £460m) is an increase of £185.5m, 
with revenue achieving a compound annual growth rate (“CAGR”) 
of 58.8% since 2020. 
Volume of energy supplied to customers (“EQVS”) increased by 
78.2%, to 2.2 TWh due to increased market share. However, because 
of softer global commodity markets, revenue per megawatt hour 
(“MWh”) of EQVS has decreased 21.3% from £371 in 2023 to £292 
in 2024. EQVS for 2024 was also diluted due to mild temperatures 
reducing customer demand.
The subscription model characteristics of the Group’s forward 
contract book provide significant visibility of future revenues, and a 
base to supplement through new bookings or renewals. In aggregate, 
the Group has over £1bn of revenue secured in its forward customer 
book, of which £566m delivers in 2025. There is a further c.£30m of 
annualised value from non-contracted customers. 
This forward contracted revenue secured is, on aggregate, 25.2% 
up on the prior year, and 8.8% up for delivery in the next calendar 
year, representing a longer contract term being secured. We have 
seen H2 24 bookings and forward contracted revenue converging 
at a price c.9% below that delivered in 2024, demonstrating that 
the historical high prices have now largely washed through. In 
short, based on current market conditions, the headline organic 
growth rate should suffer a lower drag from commodity prices in 
2025 (vs. 2024), and minimal price impact is expected from 2026. 
Sustainable profitability as we scale
Adjusted EBITDA, profit before tax and profit after tax increased 
in year by £4.9m, £4.8m and £2.6m respectively. This has led to 
growth in earnings per share of 8.1% on a basic, reported basis and 
11.1% (to 210p) on an adjusted, diluted basis.
Profitability exceeded management expectations, with adjusted 
EBITDA of £48.8m (FY23: £43.9m), representing 7.6%  margin 
(2023: 9.5%); and 6.9% profit before tax margin (2023: 8.6%). 
Gross margin decreased, as expected, to 14.5% (2023: 18.1%) 
as 2023 benefited from a higher impact from non-contracted 
customers. FY24 also reflected some higher industry and 
commodity costs, though such costs were partially mitigated by 
previous accrued industry costs not materialising. Gross margin on 
the over £1bn of contracted revenue continues to be underpinned 
by the Group’s closely managed commodity hedging strategy, 
which locks in contract margin on signing of new contracts. 
PAUL RAWSON
Chief Financial Officer
In overview
	5 Revenue increased 40.3% to £645.5m (2023: £460.0m)
	5 Adjusted EBITDA increased 11.2% to £48.8m (2023: £43.9m)
	5 Profit before tax increased 12.1% to £44.5m (2023: £39.7m)
	5 Net cash inflow of £52.7m
	5 Closing net cash of £80.2m, representing 478p per share
	5 Adjusted, fully diluted EPS of 210p, up 11.1% (2023: 189p)
	5 Delivering on progressive dividend policy, with return increased 50.0% 
	5 Final dividend of 41p per share recommended, following 19p interim payment
	5 Forward contracted revenue of £1.0bn (2023: £0.8bn)
	5 Investment in smart meters providing ILARR4 of £1.3m (2023: £0.2m) 
The focus on bad debt management is also delivering results, 
reducing the charge to income from 3.1% of revenue in 2023 to 
2.1% in 2024, whilst management has retained a cautious approach 
to bad debt provisioning in view of the wider economic context.
General overheads decreased to 4.9% of revenue (2023: 5.4%) 
from the leverage benefit of the Group’s digital strategy with 
cost to serve, systems and certain fixed costs not increasing with 
revenue growth.
As further disclosed in note 7 of the financial statements, adjusted 
EBITDA provides management with a profitability measure based on 
business trading performance. It excludes £1.4m of non‑recurring 
exit costs from the Group’s previous commodity hedging contract. 
This contract was replaced in February 2024 with an agreement 
with Shell, which provides significant benefits on hedging and cash 
liquidity to the Group.
Financial metrics
£m unless stated  
(* % of revenue)
Change
2024
2023
Revenue
+40.3%
645.5
460.0
Gross margin* %
-3.6%
14.5%
18.1%
Net customer 
contribution1* %
-2.5%
12.4%
14.9%
General overheads* %
+0.5%
(4.9%)
(5.4%)
Adjusted EBITDA* %
-1.9%
7.6%
9.5%
Adjusted EBITDA2
+4.9
48.8
43.9
Profit before tax
+4.8
44.5
39.7
Net cash flow
+39.2
52.7
13.5
Net cash3
+48.1
80.2
32.1
Earnings per share 
(adjusted, fully diluted)
+21p
210p
189p
Dividend per share 
(interim and final)
+20p
60p
40p
Other metrics
£m unless stated 
Change
2024
2023
One year forward 
contracted revenue5
+8.8%
566
520
Aggregate contracted 
revenue5
+25.2%
1,034
826
Non-contracted 
annualised revenue5
+34.5%
39
29
Equiv. volume of energy 
supplied5
+78.2%
2.21 TWh
1.24 TWh
Smart meter assets, 
ILARR4
+1.1
1.3
0.2
Overdue customer 
receivables5
-1 day
3 days
4 days
1.	
Net customer contribution represents gross margin less bad debt.
2.	
Adjusted EBITDA: Earnings before interest, tax, depreciation and amortisation, and before any non-recurring costs and share-based payment charges 
and as reconciled to statutory operating profit on page 23 and in note 7 to the financial statements.
3.	
Net cash: Cash and cash equivalents, less borrowings and before leases and as per note 26 of the financial statements.
4.	
ILARR: Indexed-linked, annualised recurring revenue, estimated from investment in smart meters.
5.	
Contracted revenue, non-contracted annualised revenue, equivalent volume of energy supplied and overdue customer receivables are as defined on 
pages 28 to 31. 
6.	
For 2023, adjusted EBITDA has been amended to reflect the exclusion of share-based payment charges (£42.6m as previously reported).
7.	
As further disclosed in note 7 of the financial statements.
Adjusted EBITDA reconciliation
£m
2024
2023
Adjusted EBITDA
48.8
43.9 6
% of revenue
7.6%
9.5%
Adjusted items:7
Loss on derivative contracts
—
(3.0)
Non-recurring exit costs from 
previous hedging contract
(1.4)
—
Share-based payment charges
(4.0)
(1.3)
Depreciation and amortisation
(2.5)
(1.5)
Statutory operating profit
40.9
38.1
Net finance income
3.6
1.6
Profit before tax
44.5
39.7
Adjusted EBITDA also excludes £4.0m (2023: £1.3m) of share‑based 
payment charges as they are variable based on the Group’s 
share price performance and are not related to business 
operational trading.
There has been no derivative gain or loss in relation to derivative 
contracts in the period, with a £3.0m charge in 2023. 
As a result of the Group’s increased cash balance, net finance 
income increased to £3.6m in the year (2023: £1.6m). Profit before 
tax increased £4.8m to £44.5m (2023: £39.7m).
Increasing net cash, whilst investing for future returns
Net cash, being cash held less borrowings (excluding leases), 
increased from £32.1m to £80.2m. This significant cash generation, 
supported via the new commodity arrangement with Shell, 
allows for strategic investments to unlock additional value, whilst 
increasing shareholder distribution.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
23
22

STRATEGIC REPORT
Movement in net cash 
Cash flow £m
2024
2023
Adjusted EBITDA
48.8
43.9
Commodity trading cash collateral
49.8
(49.8)
Early payment of industry ROC 
liability
(9.0)
—
Customer acquisition costs
(12.3)
(8.5)
Corporation tax payments
(11.3)
(0.6)
Other working capital movement 
6.1
31.1
Operating cash flow
72.1
16.1
Investment in smart meter assets
(4.6)
(0.8)
Investment in freehold property
(1.8)
—
Other investing activities
(3.3)
(0.7)
Share buy-back
(4.0)
—
Dividends paid
(9.4)
(1.0)
Other financing activities  
(impact on net cash only)
(0.9)
(0.5)
Net cash movement in year
48.1
13.1
Closing net cash balance
80.2
32.1
Opening net cash balance
32.1
19.0
The £49.8m benefit from hedging related cash collateral, previously 
paid in 2023, enabled the Group to early settle £9.0m of renewable 
obligation industry liabilities, to secure a discount, which would 
otherwise be due in August 2025. Additionally, the Group has 
invested £12.3m (2023: £8.5m) in customer acquisition payments 
to support accelerated growth, and paid £11.3m (2023: £0.6m) in 
corporation tax payments, with tax losses now largely utilised.
In total, operating cash flow of £72.1m (2023: £16.1m) provides a 
continued strong base despite significant investments in operating 
costs to drive growth and/or margin improvement.
Net current assets increased £13.9m to £46.3m (2023: £32.4m) 
reflecting the strength of the Group’s cash position and 
balance sheet.
The Group is also scaling its investment in smart meter activities, 
with £4.6m capital investment (2023: £0.8m). In addition to the clear 
customer benefits of smart meters, they also provide the Group 
with increased hedging and customer outcome benefits, as well 
as an index-linked annuity income stream. The Group exited 2024 
with ILARR of £1.3m, providing a growing impact to forward EBITDA 
and cash generation for 2025 and beyond. Additional investment 
in 2025 is expected to significantly increase this income stream.
As further disclosed in notes 12 and 25 of the financial statements, 
the Group acquired for £1.8m (on an arm’s length basis) the 
freehold Group head office in Nottingham, and further invested 
in digital and other cap-ex costs of £1.6m (2023: £0.7m) and smart 
meters ready for installation of £1.7m (FY23: £nil). 
Other financing activities include repayments of certain lease 
obligations in respect of vehicles and, pre-acquisition, the 
Nottingham office rental, together with interest on borrowings 
wholly secured on the investment in smart meters.
Increased shareholder distributions and progressive 
dividend policy
The Group’s cash performance enabled a share buy-back of £4.0m, 
and dividend payments of £9.4m (2023: £1.0m).
An interim dividend of 19p (2023: 3p) per share is to be 
supplemented by a final recommended dividend of 41p (2023: 37p) 
per share. The Group has previously announced a progressive 
dividend policy, increasing returns with expected EPS growth, and 
reducing dividend cover to 3x over the short to medium term.
To provide flexibility in future distributions, the Group cancelled its 
share premium account in the year. This cancellation resulted in a 
£12.3m increase in distributable reserves. The holding company’s 
retained earnings increased in the year by £15.1m, to £37.4m, 
and cash and cash equivalents at the holding company closed at 
£42.8m (2023: nil).
The final recommended dividend of 41p per share is payable on 19 
June 2025. The shares will go ex-dividend on 29 May 2025, and the 
record date is 30 May 2025.
Summary: continued financial progression
In summary, the Board is very pleased to present continued financial 
progression and is delivering growth, sustainable profitability and 
cash generation.
We have nearly doubled our market share over the past year and 
increased energy volumes by 78.2%. Revenue growth remains 
strong, at 40.3%, despite the softer commodity price environment, 
and there is significant opportunity available to the Group to scale 
further beyond the £1bn revenue already contracted, in aggregate, 
at the end of 2024.
Our commodity hedging agreement, signed with Shell in February 
2024, provides clear efficiency benefits in our hedging activities to 
continue to manage commodity volatility, and is sized to support 
significant growth. It has also generated significant cash benefits, 
enabling investments in value enhancing areas.
The development of smart meters provides material benefits in risk 
management and optimisation in our supply business, alongside 
customer benefits. Smart meter ownership also provides a 
beneficial investment case, resulting in a growing and valuable 15+ 
year annuity income stream, already at £1.3m at the end of 2024.
Our net cash position has increased by £48.1m during the year and 
closing net cash represents 478p per share of value. This net cash 
increase includes the benefit of adjusted EBITDA (£48.8m) and the 
return of cash collateral (£49.8m), though is net of investments 
in smart meter assets and meters ready for installation (£6.3m), 
freehold property acquisition (£1.8m), and early settlement of 
industry costs (£9.0m).
Dividends 
and 
shareholder 
distributions 
have 
increased 
significantly in the year, to £13.4m (2023: £1.0m), enabled by this 
strong cash generation. The Board is confident that the stated 
progressive dividend policy and strong positioning of the Group 
provide substantial onward potential for dividend and distribution 
growth in 2025 and beyond.
PAUL RAWSON
Chief Financial Officer
18 March 2025
TRANSFORMATIONAL 
COMMODITY TRADING 
AGREEMENT WITH SHELL
Our new five year commodity trading arrangement with Shell Energy Europe Limited (“SEEL”) 
became effective in February 2024. This agreement provides Yü Energy with access to gas and 
electricity commodity markets to hedge forward commodity risk exposure without the need 
for significant cash collateral to be lodged. 
KEY BENEFITS 
Scalable 
The arrangement means SEEL will support Yü Energy for gas and 
electricity commodity arrangements both now and as we scale. The 
facility provided can take the Group to £1bn revenue and beyond.
Value enhancing
Our customers can continue to benefit from fair prices, with 
Yü  Energy able to access the market for traded commodity 
products for the coming days, weeks, months and seasons ahead. 
Capital light
SEEL’s structure is “capital light” for Yü Energy, allowing cash 
that was previously held on the balance sheet to be invested in 
initiatives which could further accelerate growth or performance. 
Robust
The agreement with a major provider such as SEEL follows a thorough 
assessment of options by Yü Energy and a period of detailed due 
diligence and finalisation to land on the appropriate structure.
Sustainable
The agreement allows access to renewable or sustainable sources 
of gas and electricity, allowing Yü Energy customers to benefit from 
low carbon offers backed by significant assets.
THE ARRANGEMENT WITH A MAJOR COMPANY SUCH AS SHELL FOLLOWS 
A ROBUST SELECTION PROCESS. YÜ ENERGY BENEFITS FROM THIS 
NEW FIVE YEAR STRATEGIC PARTNERSHIP, WHICH ALLOWS ACCESS TO 
COMMODITY MARKETS TO SECURE A FAIR PRICE FOR OUR CUSTOMERS 
WHILST NEGATING THE NEED TO TIE UP CASH AS COLLATERAL.”
BOBBY KALAR, CEO
FINANCE REVIEW continued
 Read more about our hedging policy on page 37
27.2k 
Meters owned 
(total smart 
meter assets)
£1.3m 
15+ year annuity 
(growing ILARR, with  
strong cash conversion)
£6.3m 
Investment
(aggregate from FY23 
in smart meters)
2.3k 
Installs/month
(in H2 24, based on 
growing capability)
OUR GROWING RETURNS FROM SMART METER ASSETS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
25
24

STRATEGIC REPORT
OUR FINANCIAL FRAMEWORK AND CAPITAL ALLOCATION POLICY
£42.6m 
of average monthly bookings
£1,034m 
of revenue already contracted, 
of which £566m relates to FY25
2.7%
market share, up from 1.4%
1.	
Net customer contribution represents gross margin less bad debt, and general overheads are those costs charged against adjusted EBITDA, both 
expressed as a percentage of revenue.
2.	
ROCE being return on capital employed and WACC being weighted average cost of capital.
Our position:
Our financial framework enables a focus on shareholder value. 
GROWTH
BIGGER | Subscription revenue model
Generating Better net customer contribution 
(improving gross margin and controlling bad debt)
Our focus:
	5 Ensuring a quality customer book, at sustainable net customer 
contribution
	5 Strong hedging and customer lifecycle management
	5 Managing customer credit risk, with continually improving processes
	5 Increasing our smart metering capability
Our Digital by Default approach allows us to leverage 
overheads as we scale
Our focus:
	5 Unlocking scale benefits by ensuring our platforms are fit 
for growth
	5 Increasing efficiency, via technology, in our sales and operational 
teams to reduce cost to acquire and cost to serve
	5 Ensuring efficient and managed administrative costs
	5 Investing op-ex (e.g. marketing or new business) to enhance 
future value
Having Stronger controls and governance, and a clear focus on cash generation and risk management,  
provides long-term potential for shareholder value
Our focus:
	5 Prompt “bill to cash” conversion of trade receivables
	5 Investment into smart meter assets to drive long-term 
annuity income 
	5 Allocating resources for growth related overheads and digital 
development, to accelerate profitable growth
	5 Robust hedging of commodity risk
	5 Managing capital allocation in line with clear plan
	5 Progressive dividend policy
BETTER | Net customer contribution1
FASTER | Leverage overheads
PROFITABILITY
OUR CAPITAL ALLOCATION PLAN
STRONGER | Close cash and capex management	
STRONGER | Targeted capital allocation
CASH AND INVESTMENT MANAGEMENT
12.4%
net customer contribution 
4.9%
general overheads 
Our position:
Our position:
£80.2m 
net cash 
£1.3m 
index-linked annualised recurring revenue
60p
per share total dividend for FY24
Our position:
Being Bigger in a huge market and benefiting from a subscription revenue model
Our focus:
	5 High organic growth in gas and electricity supply activities
	5 Clear forward revenue visibility from one, two and three year 
supply contracts
	5 Supplementing contracted revenue with customers supplied on 
variable, out-of-contract arrangements 
	5 Potential to supplement via inorganic growth in existing 
or new areas
2. GROWTH INVESTMENT
	5 Marketing, brand and sales 
investments to accelerate growth
	5 Capital investment in smart metering 
assets for index-linked annuity 
income stream
3. DIGITAL AND ENABLING 
INVESTMENT
	5 Continued evolution in digital offering
	5 Investment in other assets to facilitate 
the Group’s growth or efficiency
1. WORKING CAPITAL REQUIREMENT
	5 Maintain appropriate working 
capital levels
	5 Maintain commodity 
hedging arrangements
	5 Early payment of costs where 
value enhancing
5. SHAREHOLDER RETURNS
	5 Dividend increasing on a sustainable 
basis, broadly aligned with earnings, 
and to c.3x dividend cover
	5 Share 
buy-back 
and/or 
special 
dividend to the extent surplus cash 
is available, and there are no other 
opportunities 
to 
provide 
better 
value enhancement
4. VALUE ACCRETIVE ACQUISITION
	5 Customer book or other 
related M&A
	5 Requires appropriate ROCE and 
cash flow returns above WACC2
Funded through cash reserves or, where asset specific (e.g. metering assets), debt financing
Our capital allocation plan aims to ensure focus on those areas of opportunity which enhance shareholder value.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
27
26

STRATEGIC REPORT
KEY PERFORMANCE INDICATORS
CONTINUED GROWTH 
AND PERFORMANCE 
IMPROVEMENT
Links to strategy:
Bi 	Bigger (High growth)
Be 	Better (More profitable)
Fa 	Faster (Digital by Default)
St 	Stronger (Well managed)
23
24
22
Definition
This KPI represents the monthly average of estimated annualised volume of energy (in gigawatt 
hours (“GWh”) and based on EQVS) where customer sites are supplied on a deemed or out of 
contract basis. Such customers typically have taken over responsibility of a property which 
was already supplied by the Group (deemed basis) or held a previous contract which has now 
expired (out of contract basis). The measure also includes, where appropriate, customer 
volume transferring on a deemed basis to the Group following appointment as Supplier of Last 
Resort (“SoLR”).
Uncontracted volume generates revenue based on the Group’s published variable tariffs, which 
are regularly reviewed to ensure they reflect underlying commodity markets. These tariffs attract 
higher risk premiums (and hence revenues) in view of their uncontracted and flexible basis and 
generally have a higher level of bad debt risk.
Performance
Average uncontracted volume was 82 GWh during 2024, an increase of 44% on the 57 GWh during 
2023. The increase reflects the underlying growth in the Group’s customer portfolio and a trend 
towards fewer large gas customers within the uncontracted portfolio.
At 31 December 2024, uncontracted volume of 89 GWh is above the 59 GWh exit level in 2023. 
The uncontracted volume is expected to generate revenue3, based on tariffs at 31 December 
2024, of £39m in 2025, which is additional to the contracted revenue reported.
Target
With continued growth in business activities, management expects average uncontracted volume 
to increase moderately. This reflects customers churning to out of contract rates, mitigated by 
management actively encouraging good customers to enter new contracts (which may lead to a 
reduction in uncontracted volume, with an increase in bookings and contracted revenue).
Link to strategy: Bi
Be
AVERAGE UNCONTRACTED 
VOLUME
89 GWh
At year end 31 December 2024
82 GWh average
21
20
Definition
Bookings represent the estimated1 annualised revenue (or contract term if less than one year) 
of new business signed for the supply of energy, averaged monthly. Such bookings are secured 
through renewal or cross-sell of additional services with existing customers or the acquisition of 
new customers through various sales channels. 
Bookings will result in additional contracted revenue, dependent on contract start dates and 
excluding adjustments (for example for contracts which do not go live as expected or where the 
booking is an early renewal).
Performance
Bookings remained strong during the year, as evidenced by the increase in the total number of 
meter points on supply and under contract, although a softer commodity pricing environment 
contributed to a lower absolute value of average monthly bookings compared to the previous 
year. As a result, average monthly bookings for the year fell slightly to £42.6m, down from 
£55.5m in 2023.
The average contract term on new bookings in the year rose to 25 months, compared 
with the 21  months achieved in 2023. The increase reflected the declining energy price 
environment over the course of the year, which has encouraged existing customers to lock in 
new extended contracts (known as “Blend and Extend”) and has allowed an increased market 
share as new customers look for new propositions and value our innovative and digitally led, 
good‑value offering.
Target
The Board expects to deliver strong bookings performance at least aligned to that achieved 
in FY24 as the Group scales its activities and takes further market share.
Link to strategy: Bi
Be
St
AVERAGE MONTHLY 
NEW BOOKINGS
Average contract term: 25 months 
£42.6m 
Decrease of 23%
23
24
22
£24.5m
£55.5m
£42.6m
20
21
£13.8m
1.	
The actual amount of revenue recognised can typically vary by up to 10% due to the inherent estimation involved in this calculation.
2.	
The actual amount of contracted revenue to deliver can typically vary by up to 20% for contracts which do not deliver in line with the agreed contract 
(e.g. for contracts which do not start at the scheduled time or where consumption is lower than that contracted by the customer).
3.	
Based on applicable tariffs at 31 December 2024 and assuming all uncontracted volume remains on supply during 2025. In view of the inherent 
uncertainty in such tariffs and volumes, this amount is for illustration purposes only.
£8.3m
Definition
The estimated2 revenue value from agreed contracts with customers for the next financial year.
The KPI excludes revenue contracted beyond a year forward and any out of contract customers.
The level of contracted revenue represents a good basis on which to calculate potential growth 
in revenue for the next year.
Performance
Contracted revenue at the end of 2024 for delivery in 2025 was £566m, being 9% above 
the £520m contracted at the end of 2023 (for delivery in 2024). The increase reflects strong 
underlying sales volumes but at reduced tariffs compared to the 2023 exit position, due to the 
reduction in commodity prices through 2023 and 2024. In addition, total contracted revenue 
(i.e. revenue to deliver in 2025 to 2028) surpassed the £1bn mark at the end of 2024, rising 
to £1,034m from £826m in the previous year.
This performance provides management with confidence that the Group can continue to 
achieve high growth in revenue in FY25 and beyond.
Target
Management has set internal targets to increase the contracted revenue by the end of 2025, 
for delivery in 2026, to be significantly above the £566m contracted for delivery in 2025 and for 
aggregate contract revenue to also increase proportionally.
Link to strategy: Bi
Be
Fa
CONTRACTED REVENUE  
(ONE CALENDAR YEAR FORWARD)
£566m 
Increase of 9%
22
£247m
23
£520m
24
£566m
20
21
£157m
£93m
57 GWh
82 GWh
58 GWh
47 GWh
28 GWh
Definition
Equivalent volume of energy supplied (“EQVS”) is a new measure to provide additional insight 
as to the volume of energy delivered to customers, based on electricity volume equivalent 
and measured in terawatt hours (“TWh”) (with 1 TWh being equivalent to 1m megawatt 
hours (“MWh”)). This is after considering that a MWh of electricity is worth, in revenue terms, 
approximately 4x a MWh of gas, as per Ofgem analysis. EQVS therefore provides an indication 
of the value-weighted volume of energy supplied by the Group, being a significant driver of 
revenue recognised by the Group.
Performance
The Group has delivered an EQVS of 2.2 TWh during 2024, an increase of 78% on the volume 
supplied in 2023. Management is pleased with the increase observed in this measure, which is 
reflective of the organic growth in the Group’s customer portfolio.
Whilst the volume delivered in 2024 is at a lower revenue per MWh than in the previous 
year, at £292/MWh, this is driven by a continued reduction in commodity prices during 2024. 
This reduction is now largely already priced in the tariffs included in forward contracted revenue, 
and of new bookings being made, which suggests a more normalised tariff, approximately 9% 
below the FY24 value.
Target
In line with the Group’s growth strategy, the Board targets continued organic growth, despite 
the lower commodity market environment. 
Internal management targets note an increase in this metric of between 20% and 40% for 2025.
Link to strategy: Bi
EQUIVALENT VOLUME SUPPLIED
2.21 TWh
Increase of 78% in 2024
22 
23
24
20
21
0.67 TWh
1.24 TWh
0.89 TWh
0.78 TWh
£145
£187
£313
£371
TWh
£/MWh
£292
 2.21 TWh
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
29
28

STRATEGIC REPORT
Definition
The accident frequency rate (“AFR”) measures the safety performance of our operations, 
with particular focus on the engineering activities delivered through Yϋ Smart.
It is calculated as the number of accidents resulting in an absence of more than one day per 
100,000 hours worked. This metric is used in conjunction with other key performance indicators, 
such as near misses, minor accidents and RIDDOR incidents, to provide a comprehensive view 
of our safety performance.
Performance
The Group recorded an AFR of 0.11, which is more favourable than our peers in this sector. 
The  reduction in AFR in the year reflects the Group’s prioritisation of safety matters and 
management is pleased to note the improvement in this metric. Despite this improvement, 
our commitment to the safety and wellbeing of our employees requires a focus on a goal of 
zero incidents.
Target
Our goal is to achieve zero lost time incidents and therefore a zero AFR. We strive to improve our 
AFR performance at all times, building momentum towards this target every year and ensuring 
we operate as one of the safest performers in the industry.
Link to strategy: St
ACCIDENT FREQUENCY RATE
Incidents per 100,000 hours worked
0.11
Our goal is to have zero incidents 
24
23
22
20
21
Definition
General overheads represent, as a percentage of revenue, the overhead expenses (excluding 
bad debt) charged to adjusted EBITDA. They comprise the operating costs, on a normalised 
basis, before any exceptional or non-recurring costs. 
Such general overheads are allocated by management between cost to acquire (incurred in 
sales, marketing and pricing new business), cost to serve (to operate and deliver core services to 
customers, including credit control), and general administrative (typically relatively fixed costs of 
the Board, functional support such as IT, HR and finance, and property costs).
Performance
Overheads as a proportion of revenue have decreased in the year as a result of operational 
efficiencies that the Group is now able to achieve following its investment in digital technologies 
over recent years.
Target
As a result of the efficiencies brought by scaling the Group, close control over fixed overheads, 
including further costs related to scaling Yϋ Smart, and further benefits from the Group’s 
digital investments, the Group is expected to reduce overheads from the current level over the 
medium term.
Link to strategy: Be
Fa
St
GENERAL OVERHEADS
4.9% 
Decrease of 0.5% from 2023
22
23
24
20
21
Definition
Overdue customer receivables (“OCR”) represent the amount outstanding and overdue, net 
of provision and deferrals, to key customer receivable balances compared with the revenue 
recognised. Such balances are the amounts held in relation to accrued income which is beyond 
the normal one month billing cycle, plus trade receivables (net of VAT and CCL) that are overdue.
Management utilises this metric as it assesses the trending of working capital tied up 
in customer receivable balances and demonstrates unprovided risk to the income statement 
on such balances.
Performance
A robust performance has remained in this key measure, with a one day improvement.
The Group has a cautious bad debt and expected credit loss provisioning policy, which is clearly 
evident from the OCR metric.
Target
The continued improvement in this metric over recent years has shown clear focus 
by management in this area. Based on the wider economic context, the Board targets OCR to be 
below eight days as a reasonable performance.
Link to strategy: Be
St
OVERDUE CUSTOMER 
RECEIVABLES 
3 days 
Improvement of 1 day in 2024
22
23
24
20
21
Other key performance indicators
Adjusted EBITDA is one of the significant profitability measures used by the Group to benchmark against strategic aims. See notes 1, 7 
and 8 of the financial statements for definitions and reconciliations of these performance measures.
In addition, the Board and Executive Management Team monitor various other financial and non-financial metrics to manage the business 
and drive forward performance. Such metrics include reported dangerous occurrences and near misses, the Group’s Trustpilot score 
and complaint information, total contracted revenue, average term of contract, contract renewal rate, ratio of billing to cash, customer 
engagement via digital channels, employee engagement, and compliance with covenants and internal risk policies.
Links to remuneration
Management bonus incentives are linked to business growth, profitability and other KPIs to deliver appropriate outcomes.
The Group has previously awarded performance shares which are linked to share price growth and operational targets. More recent 
awards of LTIPs under performance share awards link vesting requirements to the achievement of certain ambitious yet achievable 
business performance conditions, with such conditions set, and to be monitored by, the Remuneration Committee.
0.11
0.32
0
0
0
5.4%
4.9%
5.3%
5.6%
6.2%
4
3
5
7
8
Links to strategy:
Bi 	Bigger (High growth)
Be 	Better (More profitable)
Fa 	Faster (Digital by Default)
St 	Stronger (Well managed)
KEY PERFORMANCE INDICATORS continued
20
21
22
23
24
Definition
The total meter points demonstrate the gas, electricity and water supply points served or under 
contract to be served by the Group at the relevant year end. They represent an approximate 
indicator of business growth, though each meter will have its own revenue characteristics 
depending on the scale of use of the utilities by the end customer.
Performance
The number of meter points increased by 65% in 2024, demonstrating strong performance 
in the number of customer bookings and volumes of energy secured under new contracts. 
Management is pleased with the growth in the Group’s customer portfolio, which reflects 
a focus on attracting and retaining customers in its core market segments.
The level of meter points supplied also provides further value opportunity for the Group 
in installing new smart meters or providing service and maintenance to supplied meters.
Target
In line with the Group’s growth strategy, the Board targets continued organic and inorganic 
growth. Internal management targets note an increase of 20% to 50% for 2025.
Definition
The Group installs smart meters via its Yϋ Smart segment. The installation of meters is funded 
by a combination of external borrowings and Group funds.
Smart meter installations reflect the number of energy meters installed in the period 
by the Group.
Performance
Yü Smart commenced activities in late 2022 and scaled its operations during 2023 and 2024. 
Meter installations increased by 169% during the year, which reflects a focus on recruitment 
of engineers and installation efficiency. The Board is pleased with the performance achieved.
At 31 December 2024, the Group owned a total of 27,200 meters in its portfolio. These meters 
are expected to generate an ILARR4 of £1.3m.
Target
The Board targets a significant increase of several thousand installations for 2025 as the business 
continues to scale. The potential to invest in such meters provides a potential significant index-linked 
recurring income stream for the Group over a 15+ year asset life.
Link to strategy: Bi
Be
SUPPLY METER POINTS
88.0k
Increase of 65%
Link to strategy: Bi
Be
SMART METER INSTALLATIONS
22.9k
27,200 assets owned by the Group, representing 
£1.3m annual, index-linked revenue
22
20
21
23
24
8.5k
22.9k
53.4k
88.0k
1.0k
0.0
0.0
25.5k
31.9k
17.4k
4.	
ILARR represents Index-linked annualised recurring revenue from investment in smart meters.
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
31
30

STRATEGIC REPORT
CONSIDERING OUR 
KEY STAKEHOLDERS
SECTION 172 STATEMENT AND OUR STAKEHOLDERS
Our stakeholders are vital to the success of our business. Our carefully managed engagement 
plan is aimed at benefitting our shareholders, customers, people, regulators and community.
Investors seek a clear grasp of the Group’s financial health, future 
prospects, and strategic initiatives, emphasising transparent 
reporting on performance, risk and dividends. Shareholders value 
insight into the Company’s long-term vision, innovation, and ability 
to tackle challenges. 
A proactive approach to addressing concerns and consistent 
communication on progress are vital for building and maintaining 
trust, though without distracting management from its core 
strategic priorities. 
How we engage
	5 Regular meetings and presentations to significant investors 
following key events and results announcements in the year 
	5 Engagement with broker (and other investor-facing advisers) 
to ensure appropriate stakeholder communication 
	5 Online presentations at key times of the year (AGM/Annual Results)
	5 Full year and half year trading updates shared via regulatory 
news service, website and social media 
	5 Ensuring appropriate dialogue via the investor relations contact
	5 Investor days where we invite shareholders into our offices 
for an update on the Group’s progress and strategic priorities 
and introduce key team members 
	5 Events with our nominated adviser and broker
For customers, the focus is on reliability, simplicity and value. They 
expect a seamless experience from switching, to smart meter 
installation, and through to renewal. Regular updates regarding 
their accounts, energy-saving advice and cost-saving initiatives are 
essential to keep customers engaged. Additionally, transparent 
communication and responsive customer support help build and 
maintain customer loyalty.
How we engage
	5 Simple, digitally led engagement to allow self-service through 
channels such as online quote tool and customer portal 
	5 Customer surveys to gather feedback on satisfaction levels 
and shape future products and service offerings 
	5 Customer insights gained through market research to better 
inform our support and customer experience 
	5 Website pages, FAQ pages and regular communications to 
support new and existing customers and to promote our range 
of complementary products and services 
	5 Free smart meter installation to help customers better 
manage consumption 
	5 Increased range of automated marketing to further support 
customers on energy efficiency and cost-saving initiatives 
	5 Multiple channels to contact customer services, as well as 
comprehensive range of support articles, for fast resolution of 
queries and issues
Regulators seek compliance, reliability and adherence to industry 
standards. Regulators want assurance that the Company is 
operating ethically and in the best interests of the industry, 
customers, and the public. Engaging in open dialogue with 
regulatory bodies helps foster a co-operative relationship and 
ensures the Company stays ahead of evolving industry standards.
How we engage
	5 As a responsible supplier, we engage with Ofgem and Ofwat as 
regulators of the industry, the Government and appropriate 
departments (including BEIS) 
	5 Implementation of various Government backed schemes 
to support customer bills
	5 Responsive 
approach 
to 
regulators’ 
various 
requests 
for information 
	5 Strong governance ensuring compliance with AIM and other 
market listing corporate compliance 
	5 Membership of Quoted Companies Alliance to promote 
good governance
SECTION 172 
In accordance with section 172 of the Companies Act 
2006, each of our directors acts in a way they consider, 
in good faith, would most likely promote the success of 
the Company for the benefit of its members as a whole. 
The directors ensure a focus on quality management, 
ensuring high standards of conduct and sound business 
ethics, including clear and well-communicated Company 
values and policies. The Group’s governance frameworks, 
as referenced in the Corporate Governance section of this 
annual report from page 43, provide further information 
on how the directors ensure appropriate consideration for 
such decisions. The Board’s principal considerations and 
decisions in FY24 are documented on page 48.
SHAREHOLDERS
CUSTOMERS
REGULATORS
YÜ ENERGY HAS GREAT ACCOUNT 
MANAGEMENT AND FAST, RELIABLE, 
CONSOLIDATED BILLING, AND CARES 
ABOUT THEIR CLIENTS.”
GIGGLING SQUID RESTAURANTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
33
32

STRATEGIC REPORT
STRATEGIC REPORT
COLLEAGUES
COMMUNITIES
Our 
colleagues 
value 
transparent 
communication 
and 
demonstration of commitment to their wellbeing and professional 
growth. They seek clarity on the Company’s strategic direction, 
performance metrics and their role in achieving corporate goals. 
Recognition, fair compensation and a positive work culture are 
crucial expectations.
Once again, our vibrant Company culture has been externally 
recognised through our inclusion in The Sunday Times Best Places 
to Work List 2024, this time in the “Big Organisation” category. 
How we engage
	5 Quarterly “Town Hall” meetings led by senior managers 
to celebrate achievements and keep employees informed 
	5 Annual 
business-wide 
event 
to 
celebrate 
individual 
achievements, including employee/team of the year recognition 
	5 Employee knowledge base to enhance knowledge capture 
and upskill teams 
	5 Disability Confident Employer accreditation
	5 Employee feedback sessions, including monthly one-to-one 
meetings, employee engagement survey, biannual development 
reviews and team briefing outcomes 
	5 Company-wide intranet and newsletter to improve internal 
communication and employee engagement 
	5 Implemented career pathways to support talent development 
in response to engagement survey feedback 
	5 Extensive benefits package to support our employees, including 
Group life insurance scheme and health and wellbeing app 
	5 Full calendar of staff events to promote collaboration 
and positive culture
The local community looks to us for more than just energy 
services; it expects responsible corporate citizenship. Community 
stakeholders want to see sustainable practices, involvement in 
local initiatives and a positive impact on the local area. Building 
trust through social responsibility strengthens the Group’s bond 
with the community it serves.
How we engage
	5 Supporting career development in local communities by 
engaging with local educational institutions to offer student 
placements and apprenticeships 
	5 Raised nearly £11,300 during the year for our chosen charity, 
Alzheimer’s Research UK, the UK’s leading dementia research 
charity, dedicated to identifying causes, diagnosis, prevention, 
treatment and curing of Alzheimer’s 
	5 Raised £1,294 for Breast Cancer Now, which is dedicated to 
supporting those affected by breast cancer and working to 
find a cure
	5 Regular donations to local food banks 
	5 Continued community activities alongside fundraisers to help 
make a difference 
	5 Supporting a low carbon future via the continued expansion of 
our smart meter offering (allowing customers to better manage 
their energy usage) and, whilst modest today, our Pure Green 
energy plan – offering 100% renewable electricity – plus our 
Carbon Neutral gas plan
SECTION 172 STATEMENT AND OUR STAKEHOLDERS continued
Health and safety statement 
The Group has always prioritised health and safety in all areas of 
its operations, including Yü Smart and the operations undertaken 
by its field operatives. 
Field work can pose an increased risk of injury or illness and it is the 
responsibility of the business to ensure that appropriate measures 
are in place to protect the health and safety of its employees and 
the general public. 
The focus is holistic, considering all aspects of work undertaken 
and the risks and hazards presented, as well as the locations at 
which the work is performed. This includes: 
	5 conducting risk assessments to identify and assess the potential 
hazards and risks associated with field-based activities to 
determine the necessary precautions and controls required to 
protect people and property; 
	5 a health and safety plan which outlines the steps to be taken 
to ensure exemplary health and safety, including procedures 
for reporting and addressing incidents and accidents, as well as 
training and communication protocols; 
	5 ensuring employees have access to appropriate personal 
protective equipment and that they are trained on how to use 
it properly; 
	5 keeping employees informed about the health and safety 
risks associated with operations and what measures are being 
taken to protect them, through training sessions, meetings and 
written communications; and 
	5 regular monitoring and review of the effectiveness of health 
and safety measures and the introduction of any necessary 
changes, e.g. improving communication, training, methods, 
processes and procedures.
OUR SUSTAINABILITY STRATEGY
PRODUCT
SUSTAINABLE  
ENERGY  
SOLUTIONS 
Our ambition
To support businesses on their 
journey to net zero, our core smart 
meter offering enables customers to 
measure and manage their energy 
consumption. We also offer green 
energy which, whilst modest today, is 
scalable as demand increases.
PLANET
SOCIAL AND 
ENVIRONMENTAL 
IMPROVEMENT 
Our ambition
To reduce our impact on the 
environment, where possible, 
by operating responsibly and to 
have a positive effect on society, 
supporting charity initiatives and the 
communities in which we operate.
PEOPLE
POSITIVE  
PEOPLE  
CULTURE 
Our ambition
To continue to develop a dynamic, 
engaging and inclusive work culture 
where ambition thrives and our 
employees feel valued and can fulfil 
their potential to deliver excellence 
in business utility supply.
472
Average number of 
employees in 2024
36 years
Average age
64%/36%
Male/female split
79.3%
Employee 
engagement score
£1,294
raised for Breast 
Cancer Now
274 GWh
73 GWh
OF PURE GREEN ELECTRICITY SUPPLIED TO CUSTOMERS 
ON OUR 100% GREEN ELECTRICITY PLAN
OF GREEN GAS SUPPLIED TO CUSTOMERS ON CARBON 
NEUTRAL GAS PLAN
£11,265
raised for Alzheimer’s 
Research UK
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
35
34

STRATEGIC REPORT
PRINCIPAL RISKS AND UNCERTAINTIES
RISK MANAGEMENT
AN EFFECTIVE RISK 
MANAGEMENT APPROACH
Managing risk and opportunities in line with strategic goals.
APPROACH TO RISK
The Board is responsible for maintaining 
the Group’s risk management and internal 
control systems and for the monitoring 
and mitigation of risk (and benefiting from 
opportunities) in line with the Group’s 
objectives. The Audit Committee also 
reviews risks on behalf of the Board 
and provides further oversight and risk 
mitigation when working with executive 
team members.
The key features of the Group’s systems of 
internal control are:
	5 a risk and internal control improvement 
register is maintained by the Group 
Risk Manager and reviewed regularly 
by the Board and Audit Committee. 
The risks are identified and discussed 
by 
executive 
team 
members 
and 
operational managers as well as in risk 
reviews held by Board members;
	5 an organisational structure with clear 
segregation of duties and control 
and 
documented, 
Board-approved, 
delegated levels of authority;
	5 a strengthened internal audit assurance 
capability, to provide further review 
and support in reviewing the Group’s 
performance and control environment;
	5 a regulatory and internal compliance 
team to provide oversight to ensure we 
meet customer expectations and comply 
with relevant regulation, including with 
the main Group regulator, Ofgem;
	5 a regular risk and internal control forum 
takes place, chaired by the Group Risk 
and Internal Control Manager with the 
Chairman of the Audit Committee, Chief 
Executive Officer and Chief Financial 
Officer 
in 
attendance. 
This 
gives 
clear visibility and accountability for 
risk management;
	5 an annual assessment by the Board 
of 
any 
climate-related 
risks 
and 
opportunities, 
comprising 
a 
review 
of the potential impact on the Group 
achieving its strategic goals or meeting 
stakeholder expectations; and
	5 formalised commodity hedging policies 
and a risk mandate that govern the 
Group’s 
approach 
to 
the 
forward 
purchase of commodity contracts.
BOARD
Ultimately responsible for risk management. Regularly reviews the risk (and opportunity) assurance framework
POLICIES, PROCEDURES, REPORTING AND REVIEW
Documented controls, delegated levels of authority and management review processes
COMPLIANCE AND 
QUALITY TEAM
Tests key areas of 
internal control and 
compliance 
INTERNAL AUDIT
Provides assurance 
reviews on key topics, 
internal controls, 
processes and areas of 
risk identified
THIRD‑PARTY 
REVIEWS
Ad-hoc reviews
EXECUTIVE COMMITTEE
Assesses key risks in all areas of the business and promotes the 
necessary action and behaviours to mitigate them
AUDIT COMMITTEE
Reviews risks, mitigation actions, systems and controls. Liaises 
with external and internal auditors and advisers to ensure control 
environment is effective
RISK AND INTERNAL 
CONTROL FORUMS
Monitor the risk and 
internal controls 
of the Group
OPERATIONAL 
RISK AND 
IMPROVEMENT 
REVIEWS
Operational focused 
reviews to monitor 
risks, including hedging
1  Commodity hedging and price volatility 
2  Trading agreement breach or removal 
3  Political and regulatory intervention and relationships
4  Revenue recognition
5  Customer credit and delayed receivables
6  Smart meter activity 
7  Disrupting the market
8  Climate change
1
4
Likelihood
Impact
Low
High
Medium
Low
High
Medium
7
3
5
8
6
2
MANAGING KEY RISKS TO 
OUR STRATEGIC DELIVERY
Key for strategy:
Bi 	Bigger	
Be 	Better	
Fa 	Faster	
St 	Stronger
1. COMMODITY HEDGING AND PRICE VOLATILITY
Strategy
Decrease 
Description
The energy commodity market has been more stable in 2024 compared 
to prior periods of consistent volatility. The overarching market impact 
has been a decrease in global market prices, creating a drop in £/MWh 
terms, from their all-time high seen in 2022.
There is a risk that, without operating a robust hedging policy, the 
Group would be significantly exposed to commodity market prices. 
In addition, without suitable pricing mechanisms, there is a risk that 
fixed term and fixed price tariffs are agreed with customers which are 
below the cost of energy.
Price volatility can also provide further (when assessed at financial 
value) risk or opportunity in balancing final customer demand with the 
traded position, where the difference between contracted and current 
market price is more material.
Mitigation
The Group continues to hedge demand (based on its detailed analysis 
of forward consumption information) to mitigate the impact from 
market volatility. Customer demand is spread over multiple customers 
operating in a variety of sectors allowing a good diversity of risk across 
the portfolio, and the Group’s standard terms and conditions of 
business provide further protection in the event of significant variances 
in volumes consumed by end customers.
Energy trading software and pricing information systems, with a 
strong and highly experienced team, create a robust environment for 
mitigating this risk and provide additional management control.
The Group’s trading processes are well established and have 
successfully managed the Group’s position as it has gone through 
bearish and bullish cycles in global commodity markets. A team of 
highly experienced individuals is in place, ensuring that our policy of 
“back-to-back” hedging, within risk limits and to the extent practicable, 
is adhered to.
Forward hedging contracted commodities reduces risks from 
commodity market volatility, and our approach is to hedge our 
contracted position in order to lock in margins on contracts at the 
point we sign new customers. This ensures that we can continue to 
supply with confidence regardless of how the market behaves and 
provides assurances that future contracted revenue will deliver 
profitable contracts.
The Group continues to monitor its forward hedging commitment 
under a detailed and Board-approved risk mandate, to mitigate its 
risks, to acceptable levels, to volatile commodity markets. The Group’s 
new arrangement with Shell also provides additional hedging products, 
support and review in ensuring appropriate hedging positions 
are taken.
J
Risk assessment, being net risk after mitigating controls and actions
Bi
Be
St
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
37
36

STRATEGIC REPORT
PRINCIPAL RISKS AND UNCERTAINTIES continued
3. POLITICAL AND REGULATORY INTERVENTION AND RELATIONSHIPS Strategy
Description
The Group is a licensed gas, electricity and water supplier and meter 
operator, and has direct relationships with regulatory bodies.
The Group is regulated by Ofgem, Ofwat and, as a publicly listed 
company, the Financial Conduct Authority (“FCA”), and complies with 
AIM Rules for Companies and other financial regulations.
If the Group fails to maintain an effective relationship, or does not 
comply, with these regulatory or certifying bodies and regulations, 
it could be subject to fines or the removal of its respective licences or 
ability to operate.
The energy supply industry has been under scrutiny due to high and 
volatile energy prices affecting the cost of living and the ability for 
UK businesses to absorb costs. Failures of various energy suppliers, 
especially in the domestic sector, have also resulted in significant costs 
for consumers in recent years.
Whilst the majority of regulatory change has been limited to the 
domestic market, Ofgem may consider changes to the regulatory 
environment in respect to business-to-business supply. Whilst no 
such changes are proposed or announced which impact the Group’s 
operation materially, there remains a risk that political and regulatory 
changes may impact the Group’s core business.
There are also risks that significant industry changes, such as the 
transition to smart meters and the introduction of mandatory Half 
Hourly settlement for all customers, will result in the Group having to 
amend certain systems and processes to comply.
Mitigation
The Group has a management team and senior staff with extensive 
industry experience, including an internal compliance function, focused 
on energy industry regulatory compliance and any ongoing regulatory 
communication that the Group is involved in, as well as legal and risk 
resources. The strong senior leadership team provides a professional 
and efficient interaction with Ofgem and others, ensuring the Group 
is prepared, in sufficient time, for any industry or regulatory change.
The Board is committed to ensuring compliance with all industry and 
AIM regulations and will actively seek clarification and an open dialogue 
channel if there is any requirement to do so.
The Group continues to comply with regulations as set out by 
the industry.
Systems and processes, such as supporting customers with any debt 
management issues, are designed to ensure customers are well treated 
and regulatory guidelines are met at a minimum.
The senior team engages through relevant industry bodies and directly, 
reflecting the Group’s increasing market share and focus on the small 
and medium-sized business sector which is generally unrepresented 
in the industry.
The Board and Executive Committee also monitor forthcoming 
changes in industry regulation or processes, and provides appropriate 
resource and investment to comply with any such changes to systems 
or processes as a result.
No change
2. TRADING AGREEMENT BREACH OR REMOVAL
Strategy
Description
The new five year trading agreement with the Shell group, signed in 
February 2024, enables efficient access to commodity markets to 
implement the Group’s hedging strategy and cater for the significant 
growth ambitions of the Group, and eliminated the need (in the normal 
course) to post cash collateral.
As is common for these types of arrangement, the Group has provided 
certain security (fixed and floating charge and share security) and 
commitments to Shell and is required to maintain covenants. A material 
breach of the agreement would have implications on the Group’s ability 
to continue to trade were pre-agreed corrective actions not taken, 
including, ultimately, the enforcement of security on the main trading 
assets of the Group.
At expiry of the agreement, there may be a risk that similar trading 
agreements are not available to the Group either through Shell or 
other trading counterparties, and therefore different funding routes 
may be required.
The agreement also results in significant counterparty credit risk vis-
a-vis Shell where commodity markets suddenly increase materially. A 
failure of the Shell group could, under certain market conditions, result 
in the Group losing the benefit of its forward trades, resulting in a 
reduced forward gross margin position on the Group’s activities.
Mitigation
The Board selected the structure with Shell after significant market 
testing and negotiation to best protect the Group’s interests.
The Group has various processes to monitor the position in relation to 
the agreement (including Board reviews and detailed cash forecasts 
and scenario modelling for covenant compliance) which provide the 
Board with confidence that the Group remains in compliance with 
its obligations.
Contractual mechanisms protect, to the extent available, certain 
counterparty credit risks, and these risks have reduced based on the 
lower commodity market prices at the end of 2024, reflecting the fact 
that the Group trades with a group of Shell’s scale.
This trading agreement covers a five year period, ensuring visibility as 
to the forward commodity hedging arrangements required to operate 
a robust and controlled business.
There have been no realised or forecast breaches of the trading 
agreement, and the Board welcomes the spirit of collaboration 
and support provided by a group of Shell’s scale – with clearly well-
aligned strategic objectives to increase the market share of the Group 
through growth. 
 Read more about our commodity trading arrangements with 
Shell Energy Europe Limited on page 25
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J
Customer 
demand 
forecasting
	5 Constant updates to forecasted customer demand
	5 Consider new business, industry information and portfolio trends, weather and out 
of contract business
Purchasing 
forward 
energy
	5 Trading of various products (Half Hourly, daily, monthly and seasonal)
	5 Align trading position with customer demand to hedge risks
	5 Trade only for “own use” (not speculatively)
Market 
reflective 
prices
	5 Regular price book refreshes to reflect forward commodity market prices
	5 Inclusion of premia for appropriate risks in trading and balancing
Risk 
management
	5 Board-approved risk mandate (e.g. volume and financial risk limits)
	5 Appropriate customer terms and conditions
	5 Sensitivities and risk modelling
	5 Liquidity and credit analysis
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Description
Due to the inherent nature of the utilities industry and its reliance upon 
estimated meter readings, for a limited number of customers who do 
not have automatic or smart meters, revenue includes a best estimate 
of energy consumption. When customers are unable to be billed for 
technical reasons, such as a failure in communicating to an automatic 
meter, a best estimate of the level of accrued income that is to be 
recognised also needs to be made by management.
Given the process for estimating involves several variables, there is 
a limited risk that the level of accrued income or revenue reported 
is inaccurate and not ultimately recoverable. Estimated meter reads 
may also lead to incorrect levels of industry costs being borne by the 
business, leading to an imbalance of costs and revenues.
Mitigation
Regular review and discussion at a senior level between members of 
management ensure that revenue recognition positions are considered. 
Where estimates of energy consumption are required, then these are 
based on external industry references. This gives comfort that the 
Group’s revenue recognition policy is appropriate, and that accrued 
income is at a manageable level.
The level of accrued income held at 31 December 2024 has been 
reviewed against actual bills raised post the balance sheet date, 
to assist in ensuring accrued income is at an appropriate level.
The Group continues to focus on its meter reading performance with 
increased levels of smart metering penetration leading to reduced 
levels of estimation and a decreasing risk of error.
4. REVENUE RECOGNITION
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ROBUST AND EFFICIENT HEDGING
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
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39
38

STRATEGIC REPORT
PRINCIPAL RISKS AND UNCERTAINTIES continued
7. DISRUPTING THE MARKET
Strategy
No change
Description
As the Group continues its evolution as a disruptor in the B2B energy 
space, there is an ongoing need to monitor digitalisation and new offers 
from competitors. The Board believes that business customers need 
access to 24/7, efficient digital tools with easy access to their account, 
from sign-up to renewal. There is a risk that the Group’s disruptor 
position is threatened if competitors develop new technology which rival 
the Group’s.
The Group’s Digital by Default strategy has committed capital expenditure 
and resources to deliver key strategic aims: improved customer offering, 
cost efficiencies and data insight. With this strategic intent, there is a risk 
that time, effort and money are wasted, and the programme does not 
deliver the expected benefits.
There is also a risk that margins on contracts are reduced as part of a 
more digital enabled approach to pricing and cost efficiency, including 
through new technology.
Mitigation
The Group appoints significant talent and dedicates management time, 
focus, people, and financial investment in Digital by Default activities.
Selected partners support the Group in achieving its targets and are 
carefully selected to ensure alignment of values and focus.
Change management is embraced, so as to find new opportunities 
to deliver the Group’s ambitions. There are also clear project 
deliverables and milestones for the Group to deploy new technology 
to unlock business benefits, with progress monitored by operational 
management, ExCo and the Board.
The Board also considers pricing and competitive advantage as integral 
to its digital strategy, and explores new strategies to “stay ahead” of the 
competition where feasible.
8. CLIMATE CHANGE
Strategy
No change
Description
Climate-related risks to the Group present themselves in various 
aspects of the business, both short and long term in nature.
The transition to more sustainable energy generation results in risks 
(and opportunities) related to market changes, such as new pricing 
or industry mechanics to promote green energy generation, or more 
regional pricing of certain distribution or transmission costs of energy. 
Fluctuations in weather have a potential impact on present or future 
revenue and profitability, should this result in increased volatility on 
volume of energy consumed by customers.
Geopolitical factors and how global commodity markets react result in 
potential risks for fossil fuel supplies, shortages of supply, or significant 
volatility in prices. This can be impacted by different approaches and 
national policies across the world.
The risk of market, regulatory and policy changes driven by climate 
change may also affect the ability of the Group to execute its future 
strategy. Environmental, social and governance management, and 
reporting requirements are continually adapting with determined 
timelines, which the Group will be legally obligated to comply with. 
There is an expected increase in focus from customers, Government 
and investors to commit to meaningful carbon reduction targets that 
will require the Group’s strategy to adapt to navigate the risks and 
opportunities from future energy transition targets.
Mitigation
The Group has a dynamic hedging strategy to reduce the exposure to 
commodity price and weather-related factors, which in turn mitigates 
against adverse impacts of environmental changes. Strategies 
are reviewed by senior management and appropriate future risk 
management decisions are considered by the Board. 
The impact on commodity markets and hedging from various stress 
cases are considered, and the Group employs experienced commodity 
hedging experts to keep track of any geopolitical factors to consider as 
part of its hedging and pricing positions.
The Board considers its agility as a key strength, and notes that 
regulatory or social changes provide the ability for the Group to quickly 
flex its offering or strategy to identify new products, services or other 
mitigating actions required.
Timing and execution of future decarbonised heating, power 
and transport products and services are regularly monitored by 
management to ensure that the Group’s strategy is aligned to set 
targets. Reviews are carried out at appropriate levels within the Group 
and include monitoring progress against our climate change targets, 
as well as updating for reporting requirements as required.
Whilst modest, the Group’s green offerings are available today and can 
be scaled should the Group’s customer demand increase.
 Read more about sustainability on page 35
The Strategic Report on pages 1 to 41 was approved by the Board and signed on its behalf by:
PAUL RAWSON 
Company Secretary 
18 March 2025
5. CUSTOMER CREDIT AND DELAYED RECEIVABLES
Strategy
No change
Description
The Group has increased, and is increasing, its revenue significantly 
and there is a risk that this growth, along with the wider economic 
context, can lead to significant increases to levels of bad debt or 
materially delayed payment in the Group’s customer collections cycle.
There is also a risk that new customers may have a more delayed 
payment history, or that the Group provides extended payment terms 
to customers to secure new business.
This can lead to a material increase of the working capital required by 
the Group, and/or to financial loss where trade receivables are not 
recoverable from customers.
Mitigation
Management mitigates risk with robust credit checks prior to and during 
contract terms, requiring upfront security deposits where necessary, 
enhancement of certain terms and conditions, agreement of payment 
plans to support customers, and application of appropriate credit control 
activities to focus on recoverability of receivables.
The Group also diversifies risk by providing services to multiple market 
segments and ensuring no single customer has a material contract for 
the Group.
Technical innovation is part of the Group’s Digital by Default strategy. 
This includes the use of smart meters (including prepayment mode) 
which provide significant benefits to customers through detailed 
knowledge and budgeting of their usage, and access to better value 
tariffs, whilst also assisting the Group in managing risk.
The Group continues to invest in Yϋ Smart to enhance smart meter 
penetration to customers and has expanded its internal credit control and 
debt resolution activities to further enhance performance.
Ultimately, and in an extreme scenario, the Group may require the raising 
of debt or equity funding in the event of prolonged increases in customer 
receivable amounts due.
6. SMART METER ACTIVITY
Strategy
Description
The Group’s strategy includes the deployment and ownership of smart 
meters at scale: to support small and medium-sized businesses with 
appropriate products, and to improve efficiency and cost benefits 
for the Group. The Group has a national coverage of engineers with 
ambitious targets to deliver continued substantial smart meter 
installations over the coming years.
There is a risk that meter installation targets are not met, resulting in 
unproductive labour and lack of additional benefits expected from the 
deployment. This could lead to customer dissatisfaction, reputation 
issues and additional costs for the Group.
There is also a risk that smart meters are invested into by the Group 
and do not recover through rental their long-term asset value.
Mitigation
The Group has invested in establishing a senior, experienced and driven 
management team to drive this strategically important capability.
The Board has implemented a business unit structure to enable focus, 
whilst providing governance and common objectives on appropriate 
management teams to deliver the Group’s objectives.
The Group is also focused on scaling activities so as to provide 
additional efficiencies to the operations of the activities undertaken.
Where the Group invests in smart meters, the risk is mitigated through 
contracts or deemed contract arrangements (as is common in the 
industry) with third-party suppliers, which provides rental income even 
where the customer is not supplied energy by the Group. 
No change
 Read more in relation to these risks in note 21 to the  
financial statements
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YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
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41
40

CORPORATE 
GOVERNANCE
44
Board of directors
46
Corporate governance report
50
Audit Committee report
52
55
57
Remuneration report
Directors’ report
Statement of directors’ responsibilities
CORPORATE
GOVERNANCE
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
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43
42

JOHN GLASGOW
Independent 
non-executive director
Skills and experience
John has over 40 years’ experience in 
engineering, operations, commodity trading 
and IT across the energy industry. Senior 
roles have included head of Powergen 
technical audit and head of Powergen’s 
energy 
management 
centre, 
covering 
energy trading and power plant portfolio 
optimisation, and general manager of 
Powergen Energy Solutions. Latterly, he was 
in board roles including head of strategy for 
the establishment of the new E.ON Energy 
Services business, E.ON director of new 
connections and metering and director 
of operations and asset management 
at E.ON Central Networks. During this 
time John was also a board member of 
the Energy Networks Association and a 
member of the DECC Energy Emergencies 
Executive Committee (“E3C”). Upon leaving 
E.ON, John became managing director of 
Sterling Power Utilities Ltd until autumn 
2013. Subsequently John has carried out 
a number of technical consultancy and 
business advisory assignments across 
the industry. John joined Yü Group in 
March 2016. 
External appointments
None. 
ANTHONY (TONY) PERKINS
Senior independent  
non-executive director
Skills and experience
Tony has a degree in accountancy and 
is a fellow of the Institute of Chartered 
Accountants in England and Wales. He left 
BDO (a top five accounting firm) in 2019 
where he was a senior audit partner 
for many years, having joined the firm 
in 1980 and becoming a partner from 
1990. He has acted for many fully listed 
and AIM companies in the professional 
services, natural resources, technology, 
manufacturing and retail sectors. He 
has extensive experience in financial, 
governance and risk management. He 
has 
advised 
on 
corporate 
strategy, 
transactions and expansion of businesses 
in the UK and internationally. Tony has held 
senior management positions at BDO as 
a member of the firm’s leadership team, 
including head of its London operations 
and national head of audit. Tony joined 
Yü Group in January 2020. 
A
R
A
R
External appointments
Tony is also a director of D. J. Squire and 
Company Limited, and is non-executive 
director, senior independent director and 
chair of the audit committee of AIM listed 
Bango plc. 
Find out more about our 
Board of directors
COMMITTEE KEY
BOARD SKILLS
Strategy
General management 
High growth
Mergers and acquisitions 
Business consulting 
Digital change 
Accounting and audit
Financing and capital markets
Commodity trading 
Regulatory
Health and safety
Risk management
Audit Committee
A
Remuneration Committee
R
Committee Chairman
ROBIN PAYNTER BRYANT
Independent 
non‑executive Chairman
Skills and experience
Robin has more than three decades of 
experience in corporate finance, with a 
strong background in utilities. After joining 
City merchant bank Hill Samuel & Co. 
Ltd. in 1983 to work on asset, liability and 
treasury risk management for utilities and 
large companies, he worked at financial 
institutions including LCF Edmond de 
Rothschild, Credit Lyonnais Securities, 
Daiwa Europe and the Industrial Bank 
of Japan/Mizuho Corporate Bank. With 
international experience across water, 
electricity and oil and gas, he has advised 
companies such as Severn Trent Water 
Plc, Endesa SA, Italgas SpA and Centrex 
European Energy & Gas AG. He has 
previously served as a non-executive 
director of Ofwat (the water services 
economic regulatory authority) and Prime 
International Investments Group Plc, and as 
a board member of London Merchant Bank 
Ltd. Robin joined Yü Group in January 2020. 
A
R
External appointments
Robin is currently a non-executive director 
and deputy chairman of Unity Link Financial 
Services Limited, and a non-executive 
director of My Community Bank. 
BOBBY KALAR
Chief Executive Officer
Skills and experience
Bobby has a degree in electrical and 
electronics 
engineering, 
and 
started 
his 
career 
working 
as 
electronics 
engineer at Marconi PLC. In 2000, having 
moved to London to work for COLT 
Telecommunications, he headed a team 
of engineers involved with the bid and 
installation of the congestion charge 
scheme on behalf of the Mayor of London’s 
Transport for London initiative. Following 
this major project, Bobby invested in the 
care home sector, eventually owning and 
running a group of four care homes. In 2013 
he sold the care homes so that he could 
focus on the market opportunity presented 
by the deregulation of the energy sector. 
He is the sole founder of the Group. 
External appointments
Bobby is also a director of CPK 
Investments Limited.
PAUL RAWSON
Chief Financial Officer
Skills and experience
Paul has a degree in accountancy and is a 
qualified chartered accountant (ICAEW) 
with a history in financial and commercial 
management in high growth businesses. 
In 2001 he left KPMG to join the energy 
industry in what is now the Engie Group, 
where he held various senior financial and 
general management positions. These 
ranged from the financial and commercial 
aspects of a £100m investment project to 
generate and supply energy across the 
London Olympic Park to several energy 
related M&A transactions. Paul was latterly 
responsible, as divisional CEO, for energy 
solutions spanning the retail supply of 
gas and electricity to businesses, and the 
provision of low carbon generation, energy 
Software as a Service and smart building 
technologies. Paul joined Yü Group in 
September 2018. 
External appointments
None.
AN EXPERIENCED BOARD
Ensuring our high growth strategy is delivered with appropriate governance.
 Read more about the skills, diversity 
and contribution of each director from 
page 46
Board 
members 
are 
responsible 
for 
ensuring 
they 
commit 
to 
their 
own 
professional 
development, 
and 
can 
demonstrate such development and their 
ability to maintain and enhance their skills, 
as considered by the Board.
CORPORATE GOVERNANCE
BOARD OF DIRECTORS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
45
44

The Board follow best practice in corporate 
governance appropriate to the Company’s 
size and in accordance with the regulatory 
framework that applies to AIM companies. 
The Board has decided to apply and 
adhere to the Quoted Companies Alliance 
(“QCA”) Code.
The QCA Code takes key elements of 
good governance and applies them in 
a manner which is workable for listed, 
growing companies. The QCA Code is 
constructed around 10 broad principles 
which underscore a sustainable growth 
strategy. The Board previously decided to 
early‑adopt the 2023 QCA Code, and further 
details on application of the QCA Code can 
be found on the Governance section of the 
Company website at www.yugroupplc.com.
The Board
The Group is controlled through a Board of 
directors which comprises an independent 
non-executive 
Chairman, 
two 
non-
executive directors, of which one (Tony 
Perkins) is the senior independent director, 
and two executive directors. There have 
been no changes to the Board’s composition 
in the year. The Chairman is Robin Paynter 
Bryant and the Chief Executive Officer is 
Bobby Kalar, the Group’s founder. 
All three of the non-executive Board 
members, being Robin Paynter Bryant, Tony 
Perkins and John Glasgow, were considered 
to be independent throughout 2024. They 
provide appropriate time commitment 
(balancing any external appointments) 
including at Board and Board-Committee 
meetings, as well as for ad-hoc reviews as 
required (either internally or externally).
The two executive directors are Bobby 
Kalar, Chief Executive Officer, and Paul 
Rawson, Chief Financial Officer. Bobby 
Kalar is also Chairman of the Executive 
Committee (“ExCo”), which is comprised 
of experienced senior individuals who 
drive the day to day implementation of the 
Board-approved strategy. Paul Rawson also 
serves as Company Secretary.
The Board operates both formally, through 
Board and Committee meetings, and 
informally, through regular contact among 
directors and members of the Executive 
Management Team.
There is a schedule of matters that are 
reserved to the Board for its decision, 
including, inter alia, the approval of the 
interim 
and 
annual 
financial 
results, 
setting and monitoring of strategy and the 
examination of opportunities for business 
expansion. It is a requirement that the Board 
be supplied with information in a timely 
manner, in a form and quality appropriate to 
enable the discharge of its duties.
The directors can, may and do obtain 
independent professional advice at the 
Group’s expense where required. They keep 
their skills up to date through professional 
development training and other formal means.
Board effectiveness
The Board and its Committees’ effectiveness 
is considered regularly, thereby ensuring 
that actions from previous reviews have 
been taken.
The Group annually undertakes a formal 
internal review of the Board and its 
Committees, 
through 
a 
questionnaire 
and 
benchmarked 
scoring 
system. 
Topics  considered as part of ongoing 
effectiveness reviews included, inter alia: 
consideration of the profile and composition 
of the Board (diversity, competency and 
knowledge); Board dynamics; methodology 
of the selection of appropriate topics for 
meetings; effectiveness and efficiency 
in the monitoring of both strategy and 
performance; and our approach to risk and 
opportunity management. 
STRONG CORPORATE GOVERNANCE
Statement by the directors on compliance with the Code of best practice.
Find out more about our 
corporate governance 
Board skills, diversity and contribution
The biographies of directors are included 
from page 44. The skills and capabilities 
of each director (and how these skills are 
maintained) are aligned to the needs of the 
Group in achieving its strategic goals. Whilst 
the directors’ range of experience, expertise 
and skills is diverse, and the directors are 
from different social backgrounds, there is 
recognition that this relatively small team 
does not yet provide gender diversity. This 
will be considered as part of new additions 
to the Board in the future.
Each director contributes both formally and 
informally through various engagements 
and collectively bring varied experiences 
to consider all Board matters generally. 
Specific individual contributions during the 
year include:
	5
Robin Paynter Bryant, as Chairman, has 
utilised his experience from large corporates 
and Ofwat to ensure governance matters 
are promoted by the Board, including the 
early adoption of the QCA 2023 Code in 
the prior year, and to ensure the Board 
operates effectively. Robin has also 
supported the Board through a review of 
the Group’s position and capital structure, 
and supported executive directors on 
certain shareholder engagement and 
financing matters based on his City of 
London banking and corporate finance 
skills in this area;
	5 Tony Perkins, as senior independent 
director, has supported senior management 
on further developing the Group’s risk 
and internal controls framework. Tony 
has also provided mentoring and support 
to the Chief Financial Officer and senior 
accounting team on reporting matters, 
utilising his experience as an audit 
partner. Tony has also led the Board’s 
consideration of findings identified 
by the Financial Reporting Council in 
reviewing the 2023 annual report; 
	5 John Glasgow, as non-executive director, 
has provided specific mentoring and 
support on engineering and health and 
safety matters based on his experience 
with a major engineering business. John 
has also supported the Chief Executive 
Officer and Group HR Director on the 
selection of certain senior positions, 
whilst providing insight into energy 
market evolution as part of the review 
of strategy;  
	5 Bobby Kalar, as Chief Executive Officer, 
continues 
to 
drive 
the 
strategic 
advancement of the Group to support 
business growth, whilst further evolving 
an experienced and empowered executive 
and senior management team. Bobby 
has also been key to various initiatives 
during the period, including growth in 
smart metering and debt management 
activities, driving new sales partnerships, 
reviewing our approach to shareholder 
engagement, and identification and 
establishment of new commodity trading 
arrangements; and
	5 Paul Rawson, as Chief Financial Officer, 
has provided support to the Chief 
Executive Officer in the identification 
and establishment of new commodity 
trading arrangements and the exit 
of 
legacy 
arrangements. 
Paul 
has 
also, based on his past experience 
in the sector, provided commercial 
support to senior managers to support 
profitability improvement initiatives and 
risk  management, and supported the 
review of capital markets, shareholder 
engagement and other capital market 
related matters. 
Succession planning for directors, and 
wider senior management, is considered 
as essential. New appointments would 
be considered from internal talent, or 
for specialist skills, or where suitable 
candidates are not immediately available, 
via head-hunters. Anticipated succession 
timetables are reviewed and monitored by 
the Board. 
Board Committees
The Board Committees are the Audit 
Committee and the Remuneration Committee. 
Ad-hoc committees may be appointed to deal 
with nominations or corporate acquisitions 
or such other matters as are deemed 
appropriate or necessary by the Board.
Audit Committee
During 2024 the Audit Committee comprised 
three members, all of whom are independent 
non-executive directors. Tony Perkins, senior 
independent director, is the Chairman of the 
Audit Committee. The other members are 
John Glasgow and Robin Paynter Bryant.
The Group’s external auditor, along with the 
wider Board where appropriate, may attend 
Audit Committee meetings as requested by 
the Committee Chairman.
The Audit Committee considers the internal 
control, accounting and reporting of the 
Group, and monitors and assists in the 
ongoing development of the risk assurance 
framework of the Group.
Remuneration Committee
The 
Chairman 
of 
the 
Remuneration 
Committee is John Glasgow, who is an 
independent non-executive director. Tony 
Perkins and Robin Paynter Bryant are the 
other independent non‑executive members.
The Committee meets periodically as 
required and is responsible for overseeing 
policy regarding executive remuneration. 
The Board as a whole is responsible for 
approving the remuneration packages for 
the Group’s Executive Management Team 
and for the remuneration of all directors. 
Following recommendations under this 
process in Q1 2024, the Board has continued 
to focus on “thematic” reviews of key strategic 
matters, enabling more detailed “deep-dive” 
reviews into various topics. It has also led 
to greater emphasis on strategic planning, 
including through detailed strategic reviews 
and better evidenced linkage of the strategy 
to the business plan. Closer engagement, 
mentoring 
and 
challenge 
with 
senior 
business unit executive leaders is planned 
to assist with internal succession objectives. 
The most recent effectiveness review, 
conducted internally in Q1 2025, highlighted 
continued high overall effectiveness. A key 
emphasis for the Board for 2025 is to 
consider the evolution of the Board and to 
agree appropriate succession plans.
The need for commissioned external reviews 
of Board performance will be considered in 
due course by the Board. 
The Remuneration Committee is also 
responsible for reviewing incentive schemes 
and for providing guidance on the packages 
of new appointments to the Executive 
Management Team. The Committee seeks 
external professional advice and undertakes 
benchmarking against external corporate 
peer groups.
Nominations Committee
There is currently no separate standing 
Nominations Committee. This will be 
reviewed as the Group and the Board 
develop over time. The appointment of 
new directors is considered by ad-hoc 
committees of the Board, with the Board 
approving the appropriate lead for such 
sub-committee depending on the position 
being filled. The final decision for any 
appointments rests with and involves the 
Board as a whole.
Other committees
The Board establishes other ad-hoc committees 
as required.
A Safety, Health, Environmental and Quality 
(“SHEQ”) 
Group 
Strategy 
Committee 
was established to ensure appropriate 
strategic review and Board oversight. 
This Committee is further supported by 
monthly operational SHEQ reviews. It is 
chaired by the Group HR Director and 
includes appropriate directors and senior 
leaders drawn from within the Group.
In addition to the safety and health of 
employees and other stakeholders, the 
Committee also considers climate and 
other sustainability risks and opportunities, 
as well as progress towards targets.
THE BOARD IS COMMITTED TO UPHOLDING THE HIGHEST STANDARDS OF CORPORATE GOVERNANCE 
TO ENSURE THE LONG-TERM SUSTAINABILITY AND SUCCESS OF THE GROUP 
Our approach is designed to make robust and intelligent corporate governance a guarantor of long-term profitability and an engine of 
out-performance. We continuously review our governance practices and improve them in line with evolving best practice. This report 
outlines how we have applied the principles of the 2023 Quoted Companies Alliance (“QCA”) Corporate Governance Code.
ROBIN PAYNTER BRYANT
Chairman
18 March 2025
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT
Board composition
Tenure
Sector experience
l Independent non-executive Chairman
l Independent non-executive directors
l Executive directors
l More than five years
l Between three and five years 
l Previous energy sector experience 
l Partial energy and other sector experience 
1
2
2
2
5
3
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
47
46

Board considerations in the year
As standing agenda items, the Board considers updates from the Audit Committee and the Remuneration Committee in respect of 
their specific scope. The Board also reviews other information presented by the executive directors, including safety reports, monthly 
financial information, the M&A pipeline, progress on strategic KPIs and updates on matters raised by the Executive Management Team. 
Other matters reserved to the Board include investor and stakeholder engagement, the Company’s positioning on the AIM market or 
other capital matters, the approval of corporate financing issues and the grant or exercise of options under employee share schemes.
2024 KEY MATTERS
Q1 
	5 Review of Board effectiveness and consideration of 
any conflicts
	5 Review of regulatory matters 
	5 Consideration of management’s short-term incentives 
for FY24, and final awards for FY23 
	5 Review of “people” matters, including the promotion 
of internal talent and succession management 
	5 Consideration of climate-related risks and opportunities 
	5 Completion of a new commodity trading agreement 
with Shell, and exit of the previous arrangements 
	5 Adoption of the new QCA Code (2023) 
	5 Consideration of findings during the annual audit with 
the Audit Committee  
	5 Approval of the 2023 annual report, including the 
recommendation of a final dividend  
Q2
	5 Thematic review of: i) commodity hedging activities; and 
ii) digital and change plan
	5 Strategy review and business planning
	5 Preparation for the Company’s annual general meeting
	5 Capital reduction process to cancel the Group’s share 
premium account
	5 Consideration and terms of a share buy-back, including 
review with nominated adviser
	5 Consideration and approval of new LTIP, exercise of options, 
and director dealing
Q3
	5 Customer service and value management matters 
	5 Property strategy 
	5 Potential 
expansion 
of 
“white-label” 
offerings 
and related contracts
	5 Consideration and approval of interim dividend 
	5 Review and approval of July trading update and H1 24 
interim results announcement 
	5 Detailed review of risk assurance framework and of 
internal controls 
	5 Bid defence process review
	5 Review of capital markets and position linked 
with strategy
Q4
	5 Strategic update and business plan finalisation
	5 Review of investor composition and capital market positioning
	5 Consideration of review recommendations from the 
Financial Reporting Council, following its formal review of 
the 2023 annual report
	5 Review and approval of delegated levels of authority and 
internal Group policies 
	5 Approval of the commodity risk hedging mandate for FY24 
	5 Consideration and approval of the FY24 budget and 
strategic KPIs 
	5 Property matters
	5 Board succession and nominations planning
2025 KEY MATTERS
Q1
	5 Review of Board effectiveness and consideration of any conflicts  
	5 Review of regulatory matters 
	5 Consideration of management’s short-term incentives for FY25, and final awards for FY24 
	5 Review of “people” matters, including the promotion of internal talent and succession management
	5 Continued consideration of shareholder engagement, capital markets day planning and capital market positioning 
	5 Strategic developments, including in the Group’s digital innovation activities
	5 Consideration of risks and opportunities 
	5 Consideration of findings during the annual audit with the Audit Committee  
	5 Approval of the 2024 annual report, including the recommendation of a final dividend 
Risk management and internal controls 
The directors are responsible for the 
Group’s system of internal control and for 
reviewing its effectiveness, while the role 
of management is to implement Board-
approved policies on risk management and 
control. The Board gains assurance on risk 
and controls being effective through making 
appropriate 
enquiries 
and 
instigating 
reviews with and via ExCo and other key 
internal and external stakeholders.
The Audit Committee also reports to and 
considers the risk assurance framework of 
the Group with and on behalf of the Board 
as referred to on page 36.
The Group’s system of internal control is 
designed to manage, rather than eliminate, 
the risk of failure to achieve the Group’s 
business objectives and can only provide 
reasonable, and not absolute, assurance 
against material misstatement or loss.
The Group operates a series of controls 
to meet its needs. These controls include, 
but are not limited to, a clearly defined 
organisational structure, written policies, 
a 
comprehensive 
annual 
strategic 
planning and budgeting process and 
detailed monthly reporting. The annual 
budget is approved by the Board as part 
of its normal responsibilities. In addition, 
the  budget figures are regularly re-
examined and re-forecast to facilitate the 
Board’s understanding of the Group’s 
overall position throughout the year. In 
addition to the reporting of actual monthly 
results during the year, these forecasts are 
reported to the Board.
The Audit Committee receives reports from 
management and the external auditor 
concerning the system of internal control 
which guards against material weaknesses. 
Any significant risk issues are considered by 
the Board.
Shareholder communications and value
The Chief Executive Officer and the 
Chief Financial Officer regularly meet 
with existing shareholders and potential 
investors to foster a mutual understanding 
of objectives. Meetings with analysts and 
shareholders are, where appropriate, held 
following the announcement of results. 
Feedback from these meetings and market 
updates prepared by the Company’s 
nominated 
adviser 
are 
presented 
to 
the Board to ensure that it has an 
understanding of shareholders’ views. The 
Chairman and the other non-executive 
directors are available to shareholders to 
discuss strategy and governance issues, or 
the activities of the Board’s Committees.
The directors encourage the participation 
of all shareholders, including private 
investors, at the annual general meeting. 
The results of the polls and proxy votes on 
each resolution are declared shortly after 
the meeting by means of an announcement 
on the London Stock Exchange and via the 
Company’s website. The annual report and 
accounts are published on the Company’s 
website, www.yugroupplc.com, and can 
be accessed by shareholders. Investors’ 
questions and answers and recorded 
statements are released to supplement the 
annual general meeting.
The Board is pleased to note the increase 
in share price for shareholders over the 
past five years. This has been substantially 
above the AIM index (rebased) as shown 
in the above chart, and the Board remains 
committed to driving further value over the 
short to medium term.
Our people and culture
The Group has a fundamental strategy of 
continued investment in the building of 
an experienced and mature team capable 
of scaling the Group to ever‑higher, but 
still sustainable, levels. Such investment 
involves 
ensuring 
a 
suitable 
mix 
of 
industry knowledge and “larger company” 
experience, 
whilst 
maintaining 
an 
appropriate cultural fit to the Group’s 
“disruptor-challenger” ethos.
The Board regularly reviews its people 
strategy in order to maintain high ethical 
standards in the workplace and to promote 
core values and standards throughout the 
business. The Board, ExCo, management 
and colleagues are highly focused on 
ensuring customer centricity via agile 
and timely personal performance within 
a working environment where innovative 
thinking is encouraged to reflect the 
Group’s positioning and ethos as an 
important “challenger business”.
The Board is pleased to report that our 
culture, values and people engagement 
activities are aligned with the Group’s 
ambitious strategy.
During 
2024 
average 
staff 
numbers 
increased from 295 to 472 people, reflecting 
significant growth of the business as well 
as our expansion into smart metering 
installation and related services.
Review of matters
The Board of directors has a forward 
calendar of matters requiring specific 
attention 
throughout 
the 
year 
and 
considers ad-hoc elements as required.
In addition to specific matters during the 
annual cycle, and ad-hoc matters requiring 
consideration, the Board also has a base 
standing agenda incorporating:
	5 Board planning and administration;
	5 safety reporting, including appropriate 
KPIs and detailed reports on any 
incidents or matters arising;
	5 updates from the Chief Financial Officer, 
including, inter alia: commentary on 
the management accounts, cash flow 
and covenant maintenance, reviews 
of financial forecasts and strategic key 
performance indicators;
	5 updates from the Chief Executive Officer, 
including, inter alia: commentary on the 
ExCo performance and matters raised by 
the ExCo, feedback on ongoing strategy 
implementation, growth opportunities 
(including potential mergers or acquisition 
opportunities), regulatory matters and 
other key business matters; and
	5 updates from the Audit Committee 
(also comprising risk assurance) and the 
Remuneration Committee.
The Group’s Audit and Remuneration 
Committees provide governance as noted 
in the following pages.
Attendance at meetings
Name
Role
Joined the Board
Attendance at meeting1
Total number of meetings in 2024
 
Board
Audit 
Committee
Remuneration
 Committee
Robin Paynter Bryant
Independent non‑executive Chairman
January 2020
14
100%
3
100%
5
100%
Bobby Kalar
Chief Executive Officer
March 2016
14
100%
n/a 2
n/a 2
Paul Rawson
Chief Financial Officer
September 2018
14
100%
n/a 2
n/a 2
John Glasgow
Independent non‑executive director
March 2016
14
100%
3
100%
5
100%
Tony Perkins
Independent non‑executive director
January 2020
14
100%
3
100%
5
100%
1.	
A limited number of Board and sub-committee meetings have been held virtually rather than in person.
2.	
The Audit Committee and Remuneration Committee invite the executive directors and external auditor 
to be present where appropriate. In such cases, the invitee has been present in all cases.
Dec 24
Source: Bloomberg UK.
 Yü Group	
 AIM All Share (rebased)
£0
£5
£10
£20
£15
£25
Dec 20 
Jun 24
Dec 23
Jun 21
Dec 21
Jun 22
Dec 22
Jun 23
Share price
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT continued
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
49
48

Review
The Audit Committee met three times 
during 
2024 
(2023: 
three 
meetings). 
In addition, the Chairman of the Committee 
provided an update to each Board meeting 
on any audit, risk and other governance 
matters worthy of consideration.
The Committee Chairman, along with 
other Committee members, also joined 
internal control and risk forums organised 
by members of the Group’s executive 
management, and held ad-hoc discussions 
with senior management as appropriate 
and required. 
The Committee performed a review of 
the Group interim accounts and annual 
report and liaised with the Group’s external 
auditor in the period. 
The external auditor provided no non-audit 
services during 2024 or to the date of this 
report, and the Audit Committee is satisfied 
that the auditor is suitably independent. 
The Audit Committee also reviewed, and 
confirmed its assessment, that the auditor 
is highly and appropriately experienced, 
both in the energy sector and in high 
growth listed companies, providing comfort 
for a high quality and effective audit. 
The Audit Committee considered, and 
discussed with the Chief Financial Officer, 
the wider Board and the external auditor 
the 
review 
recommendations 
made 
following the Financial Reporting Council’s 
(“FRC”) review of the 2023 annual report. In 
particular, the Audit Committee, as with the 
Board as a whole, undertook to consider 
the recommendations made by the FRC in 
the 2023 report in this 2024 annual report. 
The Chairman of the Audit Committee 
was pleased, as were members of the 
Board, to note the FRC’s detailed review 
had provided a limited number of matters 
for consideration to further improve the 
Group’s reporting. It was also pleasing that 
such matters were not sufficiently material 
to require any detailed further review and 
correspondence with the FRC for the 2023 
annual report.
THE AUDIT COMMITTEE 
REMAINED FOCUSED ON 
SUPPORTING REVIEW 
AND CONSIDERATION OF 
RISKS THAT COULD IMPACT 
THE GROUP’S STRATEGIC 
OBJECTIVES.” 
KEY REVIEW MATTER: THE 
FINANCIAL REPORTING 
COUNCIL (“FRC”) REVIEW OF 
THE 2023 ANNUAL REPORT
During the year the Audit Committee 
was notified, as was the Board, by the 
FRC that a review of the Company’s 
annual report and accounts for the 
year ended 31 December 2023 had 
been undertaken in accordance with 
the FRC’s reporting review standard 
operating procedures.
The FRC’s review is limited and 
provides no specific wider assurance to 
shareholders or others, and does not 
verify the information provided. 
The FRC confirmed it was pleased 
that, based on its review, no further 
questions or queries were applicable 
at that time and that no further 
action was necessary in respect of the 
2023 results.
As part of the review, the FRC did 
provide a limited number of matters 
for further review and consideration. 
The wider Board, the Audit Committee 
and the external auditor have been 
pleased to consider these matters 
in the 2024 annual report to provide 
continual improvement to the quality 
of corporate reporting provided by 
the Group.
The Chairman of the Audit Committee 
was also pleased to note that the 
thorough and detailed process to 
prepare and review the 2023 annual 
report performed by management, and 
supplemented by review by the external 
auditor and the Audit Committee, 
had led to a positive and constructive 
review being provided by the FRC.
PROVIDING REVIEW AND  
CHALLENGE TO SUPPORT  
OUR STRATEGY
 Effective review of financial reporting, risk management and internal control. 
Membership and scope of the 
Audit Committee 
Throughout 2024 the Audit Committee 
comprised three members (who are all 
non-executive 
directors), 
being 
Tony 
Perkins, as Chairman of the Committee, 
John Glasgow and Robin Paynter Bryant. 
Tony, who is a fellow of the Institute of 
Chartered Accountants in England and 
Wales, worked at BDO LLP from 1980 to 
2019 and was an audit partner for 30 years, 
and has recently been appointed as senior 
independent director and audit committee 
chair of Bango plc. All Committee members 
are considered independent. The Group’s 
external auditor, along with the wider 
Board where appropriate, may attend 
Committee meetings as requested by the 
Committee Chairman. 
The Committee has responsibility for, 
among other things, the monitoring of 
the financial integrity of the financial 
statements 
of 
the 
Group 
and 
the 
involvement of the Group’s auditor in that 
process. It particularly focuses on the 
review of and compliance with accounting 
policies, together with ensuring that an 
effective system of audit and financial 
control is maintained. It also reviews risks 
and opportunities, ensures appropriate 
policies and controls to mitigate risks are 
in place and reviews the key risk matters to 
support Board decisions. 
The ultimate responsibility for reviewing 
and approving the annual report and 
financial statements and the interim 
reports remains with the Board. 
The Committee meets at least twice a year 
at the appropriate times in the financial 
reporting and audit cycle, and at such other 
times as may be deemed necessary. 
The terms of reference of the Audit 
Committee 
cover 
such 
issues 
as 
membership 
and 
the 
frequency 
of 
meetings, together with requirements of 
any quorum for, and the right to attend, 
such meetings. The responsibilities of 
the Committee are covered in the terms 
of reference, and include external audit 
engagement 
and 
interaction, 
financial 
reporting, internal control review and risk 
management. The terms of reference also 
set out the authority of the Committee to 
carry out its responsibilities. 
Any non-audit services that are to be 
provided by the external auditor are 
reviewed to safeguard auditor objectivity 
and independence. The external auditor 
has the opportunity during the Audit 
Committee meetings to meet privately with 
Committee members in the absence of 
executive management. 
The Committee is responsible for reviewing 
the 
Company’s 
procedures 
for 
the 
identification, assessment, management 
and reporting of risks. 
The 
Company 
has 
a 
whistleblowing 
policy through which staff may notify 
management or non-executive directors 
of any concerns regarding suspected 
wrongdoing or dangers at work. 
The 
Audit 
Committee 
Chairman 
also 
interacts with the Group’s internal risk 
function, and other senior managers, 
as required. 
ALLOCATION OF TIME 

35%

30%

15%
15%
Review of risk management and 
internal control 
Consideration of review 
recommendations from the Financial 
Reporting Council 
Consideration of Group policies and 
risk mandates 
Consideration and development of 
Committee activities 	
Planning (including with external 
auditor) and review of H1 24 and FY24 
reporting, and finalisation of FY23
5%
ANTHONY (TONY) PERKINS 
Chairman of the Audit Committee 
COMMITTEE MEMBERS 
	5 Tony Perkins 
Committee Chairman 
	5 John Glasgow 
	5 Robin Paynter Bryant 
A further key activity of the Audit Committee 
for 2024 related to the continued ongoing 
review of risk management and internal 
controls, building on the implementation of 
Risk and Control Matrix reviews in 2023. In 
particular, the Audit Committee considered 
risks and opportunities in relation to 
implementing the Group’s strategy and 
business plan.
The Committee reviewed the Group’s 
principal risks and uncertainties including 
those summarised from page 37. 
The consideration of risks and uncertainties 
reflect commodity hedging arrangements, 
and the Audit Committee supported 
the Board in considering the new five 
year commodity hedging arrangements 
entered into with Shell in February 2024. 
The members of the Audit Committee 
also considered the positive benefits from 
the new trading agreement with Shell 
including the benefits to cash flow and 
the sensitivities considered as part of the 
annual report going concern review by 
the Board.
The risks related to strategy in smart 
metering growth and in customer lifecycle 
management were also reviewed by the 
members of the Audit Committee.
In terms of the FY24 financial statements and 
H1 24 interim results, the Audit Committee 
reviewed various disclosures and reports, 
including the matters identified in the 
FRC’s recommendations and the approach 
to cost accruals, revenue recognition, 
bad debt provisioning and tax reporting. 
The Committee also reviewed accounting 
policies to ensure all are relevant and up 
to date along with early consideration 
of the upcoming IFRS 18 in relation to 
presentation and disclosure in financial 
statements. There was also consideration 
of reporting of alternative performance 
measures, including the treatment, change 
and disclosure of adjusted EBITDA.
After liaison with management, discussion 
with the external auditor, and enquiries 
by the Committee, the Audit Committee 
concluded that the relevant disclosures, 
estimates 
and 
treatments 
had 
been 
appropriately made. 
TONY PERKINS
Chairman of the Audit Committee
18 March 2025 
CORPORATE GOVERNANCE
AUDIT COMMITTEE REPORT
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
51
50

As an AIM listed company, Yü Group PLC is 
not required to comply with Schedule 8 of 
the Large and Medium-sized Companies 
and 
Groups 
(Accounts 
and 
Reports) 
Regulations 2008. The content of this 
report is unaudited unless stated. 
Membership of the 
Remuneration Committee 
John Glasgow, independent non-executive 
director, is Chairman of the Remuneration 
Committee. He is joined by two further 
independent 
non-executive 
directors, 
being 
senior 
independent 
director, 
Tony Perkins, and Chairman of the Board, 
Robin Paynter Bryant. 
The 
Remuneration 
Committee 
sets 
targets for Board executive directors 
and reviews their performance. It makes 
recommendations 
to 
the 
Board 
on 
matters relating to remuneration, terms 
of service, granting of share options and 
other equity incentives. It also approves 
ranges of packages to offer to the Executive 
Management Team and recommends to 
the Board the terms and conditions offered 
to senior appointments to the Group’s 
management team. The Committee also 
engages professional consultants from time 
to time to provide external benchmarking 
and to keep updated on best practice, 
and, as appropriate, the Chairman of the 
Committee interacts with key stakeholders 
including the Group’s nominated adviser. 
The Remuneration Committee met five 
times in 2024 (2023: two meetings). 
In addition, the Chairman of the Committee 
regularly updated the Board on any 
remuneration related matters. 
Remuneration policy 
The objectives of the remuneration policy 
are to enable the Company to attract, retain 
and motivate high quality executives across 
its Board executive directors and senior 
team, while encouraging the executive and 
senior managers to operate within the risk 
parameters set by the Board. In turn it aims 
to ensure that the overall remuneration 
is aligned with the short, medium and 
long-term performance of the Group 
and preserves an appropriate balance 
of remuneration and shareholder value. 
The policy also considers environmental, 
social and governance (“ESG”) matters 
(in relation to ensuring a clear focus), and 
how they link to the success of the Group’s 
strategic objectives. 
The 
policy 
for 
executive 
director 
remuneration is based on an external 
benchmarking 
exercise 
against 
peer 
companies and, as appropriate, after 
dialogue with the Group’s nominated 
adviser and other stakeholders. 
Non-executive directors 
Remuneration 
of 
the 
non-executive 
directors is determined by the Board as 
a whole after considering any potential 
conflicts 
of 
interest. 
Non-executive 
directors are not entitled to pensions, 
annual bonuses or employee benefits. 
The 
annual 
fee 
payable 
for 
each 
non‑executive director from 1 January 2025 
is as follows: 
	5 Robin Paynter Bryant – £85,000; 
	5 Tony Perkins – £66,000; and 
	5 John Glasgow – £66,000. 
Their appointment may be terminated with 
three months’ written notice at any time. 
PROVIDING A LINK  
BETWEEN REWARD AND  
STRATEGIC PRIORITIES
The Remuneration Committee links reward to shareholder value and performance. 
COMMITTEE MEMBERS
	5 	John Glasgow 
Committee Chairman 
	5 Robin Paynter Bryant 
	5 Tony Perkins 
JOHN GLASGOW
Chairman of the Remuneration  
Committee  
ALLOCATION OF TIME 

25%

10%

25%

10%
Review of key management personnel 
remuneration including attraction 
and retention risks with reference 
to market	
Consideration of short-term 
award schemes 
Review of the effectiveness of the 
Remuneration Committee  
Consideration of LTIP related matters 
Setting of remuneration levels for 
Executive Committee appointments 

30%
Directors’ remuneration (audited) 
The normal remuneration arrangements 
for executive directors consist of basic 
salary, employer contributions to defined 
contribution 
pensions, 
life 
insurance, 
annual performance related bonuses and 
participation in the Long Term Incentive 
Plan (“LTIP”) and the Group’s Save As 
You Earn (“SAYE”) scheme. The Group 
also operates a salary sacrifice scheme 
for vehicles, although neither executive 
director currently participates. 
There was no change to the general 
remuneration policy adopted in 2024 from 
the previous year. 
In respect of the year ended 31 December 2024, 
bonuses were payable to the executive 
directors based on agreed objectives 
related to profitability, growth, the delivery 
of new commodity trading arrangements 
and the development of the smart meter 
business, 
whilst 
ensuring 
appropriate 
governance and personal performance. 
A similar scheme also applied to bonuses 
paid in respect of the year ended 
31 December 2023. 
The service agreement of the Chief 
Executive Officer and that of the Chief 
Financial Officer can both be terminated 
by either party giving at least 12 months’ 
written notice.
Directors’ interests 
Details of the directors’ shareholdings 
are included in the Directors’ Report 
on page 55. 
Directors’ share options (audited) 
Aggregate emoluments disclosed in the 
directors’ remuneration table do not 
include any amounts for the value of 
options to acquire ordinary shares in the 
Company granted to, exercised or held by 
the directors. 
Details of options for directors who served during the year and to the date of this report are as follows: 
 
Number of options at 
31 Dec 2024 and the 
date of this report
Weighted average exercise 
price at 31 Dec 2024 and 
the date of this report
Number
 of options
 at 31 Dec 2023 
Weighted average
 exercise price at
 31 Dec 2023 
Executive directors
 
 
 
 
Bobby Kalar
567,062
£0.92 
567,062 
£0.92 
Paul Rawson 
194,894 
£0.10 
316,359 
£0.24 
Of the share options outstanding to executive directors at 31 December 2024: 
	5 309,168 shares for Bobby Kalar accrued under previous share schemes, performance share plans and the 2019 SAYE scheme. 
Such share options have fully vested, and have a weighted average exercise price of £1.62 per share;
	5 250,000 for Bobby Kalar and 187,000 for Paul Rawson were conditional on achieving certain performance targets linked to the Group’s 
profitability, which have been achieved. Such performance share options are at an exercise price of the par value, being £0.005 per 
share, and are expected to fully vest in March 2026; and
	5 7,894 for each of Bobby Kalar and Paul Rawson are granted under the Group’s 2022 SAYE scheme, at an exercise price of £2.28 per 
share, and are due to vest in January 2026. 
During the year ended 31 December 2024, the executive directors were not granted any new options.
Bobby Kalar did not exercise any options during the period. Paul Rawson exercised 121,465 options on 17 May 2024 at a weighted average 
exercise price of £0.47 per share with a market value at the date of exercise of £17.27 per share. 
No non-executive director holds share options in the Company. 
Directors’ remuneration (audited) 
£’000
Salary/fees
Bonus 1
Other
 benefits
Employer
 pension
 contributions 
Total 2024
Salary/fees
Bonus
Other
 benefits
Employer
pension
contributions
Total 2023
Executive 
  
  
  
  
  
  
  
  
  
  
Bobby Kalar 
(CEO) 
396 
300
— 
10 
706 
330 
670 
— 
10 
1,010 
Paul Rawson 
(CFO) 
274 
208
— 
8 
490 
238 
405 
— 
7 
650 
Non-executive 
  
  
  
  
  
  
  
  
  
  
Robin Paynter 
Bryant 
73 
— 
— 
—
73
58 
— 
— 
— 
58 
Tony Perkins 
56 
— 
— 
—
56
45 
— 
— 
— 
45 
John Glasgow 
56 
— 
— 
—
56
45 
— 
— 
— 
45 
  
855 
508
—
18  
1,381
716 
1,075 
— 
17 
1,808 
1.	
The bonus amounts for Bobby Kalar and Paul Rawson in relation to the period ended 31 December 2024 are payable in H1 25. 
CORPORATE GOVERNANCE
REMUNERATION REPORT
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
53
52

Future policy towards directors’ remuneration 
The policy adopted for the remuneration of directors for 2025 is expected to remain consistent (in relation to the costs to the Group) with 
2024, though will remain under review and will be adapted to ensure the Group meets its strategic objectives.  
The remuneration of executive directors comprises the following elements: 
Component 
Details 
Salary and benefits 
The salary of executive directors is reviewed on or around 1 January each year, after considering 
inflation, external benchmarking analysis, and a review of the directors’ performance. 
The salary of executive directors (and other senior leaders and colleagues) is set to 
attract and retain talent in key areas of the Group’s activities, whilst ensuring sufficient 
remuneration potential is weighted towards achievement of short-term and long-term 
performance objectives. 
Benefits in relation to executive directors are consistent with other employees, comprising 
employer pension contributions and life insurance. The executive directors are also 
authorised to participate in the SAYE scheme, which is open to all employees. 
Bonus
Bonuses for executive directors, as for all colleagues, are based on performance against key 
performance indicators personal to them. For executive directors, these indicators relate to 
Group profits, being a key driver, and the growth of the Group in energy supply and smart 
metering activities, and key other strategic targets. The bonus award also considers matters 
to ensure good health and safety and cash management, whilst promoting strong corporate 
governance, sustainability, leadership and customer service values. 
The bonus is sized such as to incentivise performance to match achievement of the Group’s 
strategic objectives, which is expected to link through to increased shareholder value, by 
enabling a percentage of salary to be achieved based on achieving or exceeding annual 
financial targets. 
Depending on performance, the bonus awarded to executive directors is expected to 
out‑turn in the range of 0% to 100% of salary, though this could be exceeded for exceptional 
performance. Deferral of bonus above 100% of salary is considered by the Committee based 
on the relevant circumstances of such performance. 
Long Term Incentive Plan 
Executive directors, alongside a small number of non-Board senior leaders, can participate 
in the Group’s performance related LTIP scheme. 
This LTIP provides a link between performance objectives to drive shareholder value over the 
medium term, whilst supporting talent retention.
A new LTIP award is due for release after publication of the annual report FY24, in line with 
the usual scheme rules, which include stretch targets, and malus and clawback provisions. 
Further  LTIP awards will be considered based on Group succession planning and the 
promotion of talent, as well as in the normal course of the reward cycle.
The Remuneration Committee will also consider the level of appropriate performance 
conditions aligned to new and existing LTIPs, to recommend to the Board the amount and 
structure of such awards as relevant. 
JOHN GLASGOW 
Chairman of the Remuneration Committee 
18 March 2025 
The directors present their annual report and the audited consolidated financial statements of the Group for the year ended 
31 December 2024 (“FY24”).
Strategic Report
The Group has chosen, in accordance with section 414C(11) of the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 
2013, to set out in the Group’s Strategic Report certain information required by Schedule 7 of the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008 to be contained in the Directors’ Report. Such information is included in the review of the 
business on the inside front cover of this report, our business model (from page 14) and strategy (from pages 2 to 9), the review of performance 
in the Chairman’s Statement, Chief Executive Officer’s Statement and Finance Review from pages 12, 18 and 22 respectively, the risks and 
uncertainties from page 37, and the going concern accounting policy in note 1 to the financial statements.
S172 and stakeholder engagement statement
The s172 and stakeholder engagement statement can be found on page 33.
Registered office
The registered office of Yü Group PLC (registered in England and Wales no. 10004236) is CPK House, 2 Horizon Place, Nottingham Business 
Park, Mellors Way, Nottingham NG8 6PY.
Dividends
The Board proposes the payment of a final dividend of 41p per share in respect of FY24 (2023: 37p per share). An interim dividend for 
2024 of 19p per share was paid (2023: 3p).
Directors
The directors of the Group during the year and up to the date of signing the financial statements were:
	5 Robin Paynter Bryant	
 John Glasgow	
 Bobby Kalar	
 Tony Perkins	
 Paul Rawson
The Company maintains directors’ and officers’ liability insurance. This insurance cover has been established for all directors to provide 
appropriate cover for their reasonable actions on behalf of the Group. This was in force during the year ended 31 December 2024 and at 
the date of this report.
Significant shareholders
The Company is informed that, at 31 December 2024 (and the directors are not aware of any material change to the date of this report), 
individual registered shareholdings of more than 3% of the Company’s issued share capital were as follows:
Number of 
ordinary
shares held
% of issued 
ordinary
share capital
Bobby Kalar
8,665,506
51.6%
Jamieson Principal Pension Fund
1,121,339
6.7%
Premier Miton Group
850,134
5.1%
Jonathan Turner
528,676
3.1%
Directors’ shareholdings
The beneficial interests of the directors in the share capital of the Company at 31 December 2024 were as follows:
 
Number of 
ordinary
shares held
% of issued
 ordinary
share capital
Executive directors
 
 
Bobby Kalar
8,665,506
51.6%
Paul Rawson
92,823
0.6%
Non-executive directors
 
 
John Glasgow
13,811
0.1%
Robin Paynter Bryant
—
—
Tony Perkins
15,500
0.1%
Post-balance sheet events
The financial statements include, in note 28, details of post-balance sheet events.
CORPORATE GOVERNANCE
DIRECTORS’ REPORT
REMUNERATION REPORT continued
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
55
54

Employees
The 
Group’s 
executive 
management 
regularly delivers briefings on the Group’s 
strategy and performance. The Group 
remains committed to fair treatment of 
people with disabilities in relation to job 
applications, 
training, 
promotion 
and 
career development. Every effort is made 
to find alternative jobs for those who are 
unable to continue in their existing job due 
to disability.
The Group takes a positive approach 
to  equality and diversity. The Group 
promotes equality in the application of 
reward policies and employment and 
development opportunities and aims to 
support employees in balancing work and 
personal lifestyles.
Members of the Board and the Executive 
Committee, together with senior and line 
management teams, hold regular briefings 
and engagement activities with employees. 
Representations 
from 
employees 
are 
considered in decision making, and the 
annual employee engagement survey is 
utilised for benchmarking of performance 
against peers, and to identify areas of focus. 
The Group’s engagement with employees, 
and how the Group supports employee 
health and wellbeing, promotion of diversity 
and encouragement and training of key talent 
and all colleagues, is as further detailed in 
the Strategic Report from page 34.
Annual general meeting
The annual general meeting of the Company 
is to be held on 22 May 2025 at 13.00 at 
the offices of Panmure Liberum Capital 
Limited, Ropemaker Place, 25 Ropemaker 
Street, London EC2Y 9LY. The notice of 
meeting will be issued to shareholders on 
or around 2 April 2025.
Financial instruments
Details of how the Group manages 
its risk  in relation to use of financial 
instruments are included in note 21 to the 
financial statements.
Political and charitable donations
During the year ended 31 December 2024 
the Group made political donations of £nil 
(2023: £nil) and raised donations for charity 
totalling £12,559 (2023: £19,600).
Supplier payment policy and practice
The Group does not operate a standard 
code in respect of payments to suppliers. 
The Group agrees terms of payment with 
suppliers at the start of business and 
then makes payments in accordance with 
contractual and other legal obligations. 
The number of creditor days outstanding 
at 31 December 2024 was seven days 
(2023: six days).
Carbon and energy reporting
The Group recognises that its business 
operations have an environmental impact 
and we are committed to monitoring and 
where possible reducing our emissions 
each year. The Group also provides smart 
meters, which are core to customers 
managing 
their 
energy 
consumption 
by being able to monitor their usage. 
In addition, the Group also provides green 
energy as part of its operations, providing 
low or zero carbon electricity and gas to a 
number of customers, though this remains 
a relatively modest activity, currently, 
of the Group.
In respect of the annual report and the financial statements
The directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial statements in accordance with 
applicable law and regulations.
Company law requires the directors to prepare Group and Company financial statements for each financial year. The directors have 
elected under company law and are required by the AIM Rules of the London Stock Exchange to prepare Group financial statements in 
accordance with UK-adopted International Accounting Standards and have elected under company law to prepare the Company financial 
statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and 
applicable law).
The Group financial statements are required by law and UK-adopted International Accounting Standards to present fairly the financial 
position and performance of the Group; the Companies Act 2006 provides in relation to such financial statements that references in the 
relevant part of that Act to financial statements giving a true and fair view are references to their achieving a fair presentation.
Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the Group and the Company and of the profit or loss of the Group for that period.
In preparing each of the Group and Company financial statements, the directors are required to:
a.	 select suitable accounting policies and then apply them consistently;
b.	 make judgements and accounting estimates that are reasonable and prudent;
c.	 for the Group financial statements, state whether they have been prepared in accordance with UK-adopted International Accounting 
Standards and for the Company financial statements state whether applicable UK Accounting Standards have been followed, subject 
to any material departures disclosed and explained in the Company financial statements; and
d.	 prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and the Company 
will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group’s and the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Group and the Company and enable 
them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets 
of the Group and the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The directors are responsible for the maintenance and integrity of the corporate and financial information included on the Yü Group website.
Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in 
other jurisdictions.
The directors are also aware of their reporting obligations under the Companies Act 2006, as below:
UK operations
2024 
2023 
Energy consumption used to calculate emissions (kWh)
2,051,415
1,349,326
Emissions from direct sources (tCO2e) (Scope 1)
—
—
Emissions from energy purchased for own use (tCO2e) (Scope 2)
478
315
Emissions from indirect sources such as business travel (tCO2e) (Scope 3)
—
—
Intensity ratio (tCO2e/employee)
1.0
1.1
The above information has been calculated in line with the Climate Disclosure Standard Board’s approved methodology. 
All of our operations are UK based.
Energy consumption within the Group 
continues to increase year on year in line 
with the expansion of Group operations, 
and in particular the emissions from 
travelling to customer sites as part of the 
Group’s smart metering activities. This 
represents the fuel and mileage to deliver 
a mobile engineering service, as part of our 
smart metering activities, which increases 
disclosed carbon emissions beyond the 
largely legacy operations which were 
office based.
The emissions from day to day office 
business 
activity 
have 
not 
moved 
significantly from prior years, maintaining 
the same operations from the same 
premises throughout the year. 
The continued expansion of the Smart 
business unit of the Group is the key driver 
of increased emissions in the year. Average 
engineer numbers have increased from 32 
in FY23 to 84 in the current year, requiring 
the continued use of the van fleet to 
service our customers around the country, 
and in turn factor into the increased 
emissions disclosures above. Generally, 
such engineers are installing smart energy 
meters, which allows end customers to 
monitor and, where applicable, manage 
and reduce their energy consumption.
Measures taken to increase the energy 
efficiency of the Group outside of such 
travel remain, including an employee 
electric car scheme, incentives for car 
sharing, and the promotion of EV charge 
points at the Group’s offices.
The Board’s targets reflect an increase 
in emissions due to increased scope of 
engineering services and increased fuel 
usage for Company vans. 
Further 
information 
on 
the 
Group’s 
sustainability strategy is included on page 35.
Statement of disclosure of 
information to auditor
As at the date this report was signed, so far 
as each of the directors is aware, there is no 
relevant information of which the auditor 
is unaware and each director has taken 
all steps that he ought to have taken as a 
director in order to make himself aware 
of any relevant audit information and 
to establish that the auditor is aware of 
that information.
Auditor
In accordance with section 489 of the 
Companies Act, a resolution for the 
reappointment of RSM UK Audit LLP as 
auditor of the Company is to be proposed 
at the forthcoming annual general meeting.
On behalf of the Board
PAUL RAWSON
Company Secretary
18 March 2025
CORPORATE GOVERNANCE
STATEMENT OF DIRECTORS’ RESPONSIBILITIES
DIRECTORS’ REPORT continued
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
57
56

60
Independent auditor’s report
65
Consolidated statement of profit and loss 
and other comprehensive income
66
100
Consolidated and Company balance sheet
67
Consolidated statement of changes in equity
68
69
70
Company statement of changes in equity
Consolidated statement of cash flows
Notes to the consolidated financial statements
FINANCIAL
STATEMENTS
FINANCIAL 
STATEMENTS
Company information
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
59
58

Opinion
We have audited the financial statements of Yü Group plc (the ‘parent 
company’) and its subsidiaries (the ‘group’) for the year ended 
31 December 2024 which comprise the consolidated statement of 
profit and loss and other comprehensive income, consolidated and 
company balance sheets, consolidated and company statements 
of changes in equity, consolidated statement of cash flows and 
notes to the financial statements, including significant accounting 
policies. The financial reporting framework that has been applied in 
the preparation of the group financial statements is applicable law 
and UK-adopted International Accounting Standards. The financial 
reporting framework that has been applied in the preparation 
of the parent company financial statements is applicable law 
and United Kingdom Accounting Standards, including Financial 
Reporting Standard 101 “Reduced Disclosure Framework” (United 
Kingdom Generally Accepted Accounting Practice).
In our opinion: 
	5 the financial statements give a true and fair view of the 
state of the group’s and of the parent company’s affairs as 
at 31  December 2024 and of the group’s profit for the year 
then ended;
	5 the group financial statements have been properly prepared in 
accordance with UK-adopted International Accounting Standards;
	5 the parent company financial statements have been properly 
prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and
	5 the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the group and the 
parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, 
including the FRC’s Ethical Standard as applied to listed entities and 
we have fulfilled our other ethical responsibilities in accordance 
with these requirements. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide a basis for 
our opinion.
Summary of our audit approach
Key audit 
matters
Group
Revenue recognition 
Valuation of trade receivables
Parent Company
No parent company key audit matters
Materiality
Group
Overall materiality: £2,240,000 (2023: £1,950,000)
Performance materiality: £1,680,000 
(2023: £1,460,000)
Parent Company
Overall materiality: £1,090,000 (2023: £629,000)
Performance materiality: £817,000 
(2023: £471,000)
Scope
Our full scope audit procedures covered 100% of 
revenue, 96% of total assets and 98% of profit 
before tax.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the group and parent 
company financial statements of the current period and include the most significant assessed risks of material misstatement (whether 
or not due to fraud) we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources 
in the audit and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the group 
and parent company financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters. 
Revenue recognition 
Key audit matter 
description
Refer to accounting policy on page 71 regarding revenue.
Appropriate and accurate income recognition is required to be applied by the Directors to ensure that 
revenue is accrued and recognised appropriately in the financial statements. Revenues are based on the 
energy supplied to customers using estimates and meter readings. Where real time meter information is 
not available, assumptions are made to estimate the volumes of energy consumed by customers. Actual and 
expected usage information, together with the contractual rates are used to accrue revenue which is then 
billed to customers. There is a risk that revenue and accrued income is recognised inappropriately. 
How the matter was 
addressed in the audit
We performed the following procedures:
	5 Evaluated the appropriateness of the recognition policy and associated estimates as disclosed in note 1 
with reference to the requirements of IFRS 15;
	5 Utilised data analytics to reconcile reported revenue in the year to the underlying data in the customer 
billing system including cash receipts and the amounts billed to customers and the movements in trade 
receivables and accrued income. We obtained explanations for any reconciling items and tested these 
substantively on a sample basis;
	5 Performed cut off testing in respect of income accrued at the year end and compared to subsequent billing 
(including billing adjustments) and cash receipts to assess valuation and recoverability; and
	5 Assessed the adequacy of the Group’s disclosures in relation to revenue recognition.
Valuation of trade receivables
Key audit matter 
description
Refer to accounting policy on page 70 regarding trade and other receivables and note 21 which considers 
expected credit risk.
The group has a significant number of customers. The recoverability of trade receivables on customer 
contracts can be impacted by the customer’s creditworthiness, the ageing of the debt and whether the 
contract has been terminated. 
Management’s assessment of the recoverability and expected credit loss for trade receivables with their 
customers is inherently judgemental. There is a risk that the net trade receivables will be recovered at amounts 
materially different to the value recognised.
How the matter was 
addressed in the audit
We performed the following procedures: 
	5 Assessed the appropriateness of the methodology utilised by management to calculate the expected 
credit loss provision with reference to the requirements of IFRS 9; 
	5 Independently profiled the Group’s customers using external data to identify those accounts with a 
potentially elevated credit risk; 
	5 Retrospectively assessed the prior year provision with reference to the amount of cash ultimately recovered 
to assess the reliability of management’s process to estimate the expected credit loss provision;
	5 Utilised a combination of the historic cash collection profile and the cash collected post year end to 
estimate the total expected amount to be recovered in respect of the current year and compared this to 
the net trade receivables balance to identify any potentially unprovided exposure; and
	5 Assessed the adequacy of the Group’s trade and other receivables accounting policy disclosed in note 1 
and note 22 which refers to credit risk.
INDEPENDENT AUDITOR’S REPORT
To the members of Yü Group PLC
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
61
60

Our application of materiality
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of 
our audit procedures. When evaluating whether the effects of misstatements, both individually and on the financial statements as a 
whole, could reasonably influence the economic decisions of the users we take into account the qualitative nature and the size of the 
misstatements. Based on our professional judgement, we determined materiality as follows:
Group
Parent company
Overall materiality
£2,240,000 (2023: £1,950,000)
£1,090,000 (2023: £629,000)
Basis for determining 
overall materiality
5% of Profit before tax
2% of Total assets
Rationale for 
benchmark applied
This is considered the focus for large and established 
listed businesses.
Total assets was chosen as the entity is a non-trading 
holding company.
Performance 
materiality
£1,680,000 (2023: £1,460,000)
£817,000 (2023: £471,000)
Basis for determining 
performance 
materiality
75% of overall materiality
75% of overall materiality
Reporting of 
misstatements to the 
Audit Committee
Misstatements in excess of £112,000 and 
misstatements below that threshold that, in our view, 
warranted reporting on qualitative grounds. 
Misstatements in excess of £54,500 and 
misstatements below that threshold that, in our view, 
warranted reporting on qualitative grounds. 
An overview of the scope of our audit
The group consists of 8 components, all of which are based in the UK. 
The coverage achieved by our audit procedures was:
Other information
The other information comprises the information included in 
the annual report, other than the financial statements and our 
auditor’s report thereon. The directors are responsible for the 
other information contained within the annual report. Our opinion 
on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, 
we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in 
the course of the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine whether this 
gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we 
are required to report that fact. 
We have nothing to report in this regard.
Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, based on the work undertaken in the course of 
the audit:
	5 the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and
	5 the Strategic Report and the Directors’ Report have been 
prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and 
the parent company and their environment obtained in the course 
of the audit, we have not identified material misstatements in the 
Strategic Report or the Directors’ Report.
We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
	5 adequate accounting records have not been kept by the parent 
company, or returns adequate for our audit have not been 
received from branches not visited by us; or
	5 the parent company financial statements are not in agreement 
with the accounting records and returns; or
	5 certain disclosures of directors’ remuneration specified by law 
are not made; or
	5 we have not received all the information and explanations we 
require for our audit.
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement 
set out on page 57, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a 
true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due 
to fraud or error.
In preparing the financial statements, the directors are responsible 
for assessing the group’s and the parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the group 
or the parent company or to cease operations, or have no realistic 
alternative but to do so.
Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.
The extent to which the audit was considered capable of 
detecting irregularities, including fraud
Irregularities are instances of non-compliance with laws and 
regulations.  The objectives of our audit are to obtain sufficient 
appropriate audit evidence regarding compliance with laws and 
regulations that have a direct effect on the determination of material 
amounts and disclosures in the financial statements, to perform 
audit procedures to help identify instances of non-compliance with 
other laws and regulations that may have a material effect on the 
financial statements, and to respond appropriately to identified 
or suspected non-compliance with laws and regulations identified 
during the audit.  
In relation to fraud, the objectives of our audit are to identify and 
assess the risk of material misstatement of the financial statements 
due to fraud, to obtain sufficient appropriate audit evidence 
regarding the assessed risks of material misstatement due to fraud 
through designing and implementing appropriate responses and 
to respond appropriately to fraud or suspected fraud identified 
during the audit.  
However, it is the primary responsibility of management, with 
the oversight of those charged with governance, to ensure that 
the entity’s operations are conducted in accordance with the 
provisions of laws and regulations and for the prevention and 
detection of fraud.
 Full scope
 Risk assessment/specific scope procedures 
Revenue
Total assets
Profit 
before tax
100%
96%
4%
98%
2%
Full scope audits were performed for 3 components, with the remaining components subject to risk assessment procedures and specific 
audit procedures where deemed necessary based on this risk assessment.  
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group’s and parent company’s ability to 
continue to adopt the going concern basis of accounting included:
	5 Understanding how the cashflow forecasts for the going concern period had been prepared and the assumptions adopted
	5 Obtaining management’s going concern model, which includes details of facilities available, and testing its clerical accuracy;
	5 Comparing management’s historical forecasts to actual results to determine whether forecast cash flows are reliable based on 
past experience;
	5 Assessing the reasonableness of the assumptions used in the forecasts with reference to the committed customer contract book and 
actual historical margins;
	5 Performing reverse stress testing on the going concern model by understanding what reduction in trading would be required (after 
taking into account mitigating actions) before the covenants in the counterparty trading agreement are breached and assessing the 
likelihood of this scenario, given covenants would be breached prior to liquidity being exhausted; and
	5 Assessing the going concern disclosures in the financial statements to ensure they are in accordance with UK-adopted International 
Accounting Standards.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the group’s or the parent company’s ability to continue as a going concern for a period of at 
least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of 
this report.
INDEPENDENT AUDITOR’S REPORT continued
To the members of Yü Group PLC
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
63
62

The extent to which the audit was considered capable of 
detecting irregularities, including fraud continued
In identifying and assessing risks of material misstatement 
in respect of irregularities, including fraud, the group audit 
engagement team:  
	5 obtained an understanding of the nature of the industry 
and sector, including the legal and regulatory frameworks 
that the group and parent company operates in and how the 
group and  parent company are complying with the legal and 
regulatory frameworks;
	5 inquired of management, and those charged with governance, 
about their own identification and assessment of the risks of 
irregularities, including any known actual, suspected or alleged 
instances of fraud;
	5 discussed matters about non-compliance with laws and 
regulations and how fraud might occur including assessment 
of how and where the financial statements may be 
susceptible to fraud.
The most significant laws and regulations were determined 
as follows:
Legislation/
regulation
Additional audit procedures performed by the audit 
engagement team included:
UK-adopted 
IAS, FRS101 
and 
Companies 
Act 2006
Review of the financial statement disclosures and 
testing to supporting documentation;
Completion of disclosure checklists to identify 
areas of non-compliance
Tax 
compliance 
regulations
Review 
of 
information 
submitted 
to 
HMRC 
for 
consistency 
with 
other 
financial 
information reported.
Ofgem 
regulation
Inquiries of management and those charged with 
governance as to any instances of non-compliance.
The areas that we identified as being susceptible to material 
misstatement due to fraud were:
Risk
Audit procedures performed by the audit engagement team:
Revenue 
recognition
See key audit matters above.
Management 
override of 
controls 
We identified journals which exhibited higher 
characteristics of risk for testing using data 
analytics software.
Assessing whether the judgements made in 
making accounting estimates are indicative of a 
potential bias; and
Evaluating the business rationale of any significant 
transactions that are unusual or outside the normal 
course of business.
A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting Council’s 
website at: http://www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our auditor’s report.
Use of our report 
This report is made solely to the company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose.  To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s members as 
a body, for our audit work, for this report, or for the opinions we 
have formed.
ANDREW WILLIAMS (SENIOR STATUTORY AUDITOR)
For and on behalf of RSM UK Audit LLP, Statutory Auditor 
Chartered Accountants
103 Colmore Row
Birmingham
B3 3AG
18 March 2025
Notes
31 December 
2024
£’000
31 December
2023
£’000
Revenue
645,456
460,001
Cost of sales
(551,571)
(376,959)
Gross profit
93,885
83,042
Operating costs before non-recurring items and share-based payment charges
(34,088)
(26,347)
Operating costs – non-recurring items
(1,359)
—
Operating costs – share-based payment charges
23
(3,987)
(1,258)
Total operating costs
(39,434)
(27,605)
Net impairment losses on financial and contract assets
17
(13,527)
(14,309)
Loss on derivatives
7
—
(3,046)
Operating profit
4
40,924
38,082
Finance income
5
4,194
1,722
Finance costs
5
(641)
(105)
Profit before tax
44,477
39,699
Taxation
9
(10,978)
(8,839)
Profit and total comprehensive income for the year
33,499
30,860
Earnings per share
 
Basic
8
200p
185p
Diluted
8
187p
169p
INDEPENDENT AUDITOR’S REPORT continued
To the members of Yü Group PLC
CONSOLIDATED STATEMENT OF PROFIT AND LOSS AND OTHER 
COMPREHENSIVE INCOME
For the year ended 31 December 2024
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
65
64

Group 
Company 
Notes
31 December 
2024
£’000
31 December 
2023
£’000
31 December 
2024
£’000
31 December 
2023 
£’000
ASSETS
Non-current assets
Intangible assets
11
2,993
2,561
—
—
Property, plant and equipment
12
12,318
4,613
—
3,139
Right-of-use assets
13
1,844
1,676
107
134 
Deferred tax assets
15
2,842
1,969
—
1,470 
Trade and other receivables
17
11,786
5,231
11,413
3,297
Investment in subsidiaries
14
—
—
50
—
31,783
16,050
11,570
8,040
Current assets
Inventory
16 
369
546
—
— 
Trade and other receivables
17
97,115
127,222
1,132
26,479
Cash and cash equivalents
18
85,204
32,477
42,845
7
182,688
160,245
43,977
26,486
Total assets
214,471
176,295
55,547
34,526
LIABILITIES
Current liabilities
Trade and other payables
19
(133,664)
(123,845)
(1,953)
(185)
Corporation tax payable
9
(2,546)
(4,016)
(440)
—
Borrowings
20
(222)
(3)
—
—
(136,432)
(127,864)
(2,393)
(185)
Non-current liabilities
Trade and other payables
19
(2,970)
(1,281)
(15,645)
(80)
Borrowings
20
(4,745)
(352)
—
— 
(7,715)
(1,633)
(15,645)
(80)
Total liabilities
(144,147)
(129,497)
(18,038)
(265)
Net assets
70,324
46,798
37,509
34,261
EQUITY
Share capital
22
85
84
85
84
Share premium
22
—
11,909
—
11,909
Merger reserve
22
—
(50)
—
(50)
Retained earnings
22
70,239
34,855
37,424
22,318
70,324
46,798
37,509
34,261
The Company is taking advantage of the exemption in section 408 of the Companies Act 2006 not to present its individual statement 
of comprehensive income and related notes. The Company generated a profit of £16,728,000 for the year (2023: £15,606,000).
The financial statements on pages 65 to 99 were approved by the Board of directors on 18 March 2025 and signed on its behalf by:
BOBBY KALAR	
	
	
PAUL RAWSON
Chief Executive Officer	
	
Chief Financial Officer
Company number 10004236.
Share 
capital
£’000
Share 
premium
£’000
Merger 
reserve
£’000
Retained
earnings
£’000
Total
£’000
Balance at 1 January 2024
84
11,909
(50)
34,855
46,798
Total comprehensive income for the year
Profit for the year and other comprehensive income
—
—
—
33,499
33,499
—
—
—
33,499
33,499
Transactions with owners of the Company
Contributions and distributions
Equity-settled share-based payments
—
—
—
958
958
Deferred tax on share-based payments
—
—
—
2,037
2,037
Proceeds from share issues
1
375
—
—
376
Buy-back of shares
—
—
—
(3,995)
(3,995)
Share premium cancellation
—
(12,284)
—
12,284
—
Transfer from reserve
—
—
50
—
50
Equity dividends paid in the year
—
—
—
(9,399)
(9,399)
Total transactions with owners of the Company
1
(11,909)
50
1,885
(9,973)
Balance at 31 December 2024
85
—
—
70,239
70,324
Balance at 1 January 2023
83
11,785
(50)
2,981
14,799
Total comprehensive income for the year
Profit for the year and other comprehensive income
— 
—
— 
30,860
30,860
—
—
—
30,860
30,860
Transactions with owners of the Company
Contributions and distributions
Equity-settled share based payments
— 
—
—
1,150
1,150
Deferred tax on share based payments
— 
—
—
866
866
Proceeds from share issues
1 
124
—
—
125
Equity dividends paid in the year
— 
—
—
(1,002)
(1,002)
Total transactions with owners of the Company
1 
124
—
1,014
1,139
Balance at 31 December 2023
84
11,909
(50)
34,855
46,798
CONSOLIDATED AND COMPANY BALANCE SHEET
At 31 December 2024
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2024
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
67
66

Share
capital
£’000
Share
premium
£’000
Merger
reserve
£’000
Retained
earnings
£’000
Total
£’000
Balance at 1 January 2024
84
11,909
(50)
22,318
34,261
Total comprehensive income for the year
Profit for the year
—
—
—
16,728
16,728
Other comprehensive income
—
—
—
—
—
—
—
—
16,728
16,728
Transactions with owners of the Company
Contributions and distributions
Equity-settled share-based payments
—
—
—
958
958
Deferred tax on share-based payments
—
—
—
(1,470)
(1,470)
Proceeds from share issues
1
375
—
—
376
Buy-back of shares
—
—
—
(3,995)
(3,995)
Share premium cancellation
—
(12,284)
—
12,284
—
Transfer from reserve
—
—
50
—
50
Equity dividends paid in the year
—
—
—
(9,399)
(9,399)
Total transactions with owners of the Company
1
(11,909)
50
(1,622)
(13,480)
Balance at 31 December 2024
85
—
—
37,424
37,509
Balance at 1 January 2023
83
11,785
(50)
5,698
17,516
Total comprehensive income for the year
Profit for the year
—
—
—
15,606
15,606
Other comprehensive income
—
—
—
—
—
—
—
—
15,606
15,606
Transactions with owners of the Company
Contributions and distributions
Equity-settled share-based payments
—
—
—
1,150
1,150
Deferred tax on share-based payments
— 
—
—
866
866
Proceeds from share issues
1 
124
—
—
125
Equity dividends paid in the year
—
—
—
(1,002)
(1,002)
Total transactions with owners of the Company
1
124
—
1,014
1,139
Balance at 31 December 2023
84
11,909
(50)
22,318
34,261
31 December
2024
£’000
31 December
2023
£’000
Cash flows from operating activities
Profit for the financial year
33,499
30,860
Adjustments for:
Depreciation of property, plant and equipment 
704
400
Depreciation of right-of-use assets
994
408
Amortisation of intangible assets
848
680
Profit on disposal
(39)
—
Loss on derivative contracts
—
3,046
Decrease / (increase) in inventory
177
(201)
Increase in trade and other receivables
(11,174)
(26,208)
Increase in customer acquisition costs
(12,335)
(8,478)
(Increase) / decrease in industry related deposits
(2,586)
6,838
Decrease / (increase) in cash collateral for commodity trading arrangements
49,820
(49,820)
(Decrease) / increase in trade and other payables
(4,921)
39,108
Increase in renewable obligation liability
13,457
10,476
National Insurance on share options exercised
(570)
(108)
Finance income
(4,194)
(1,722)
Interest received
4,071
1,278
Finance costs
641
105
Taxation charge
10,978
8,839
Corporation tax paid
(11,282)
(627)
Share based payment charge
3,987
1,258
Net cash from operating activities
72,075
16,132
Cash flows from investing activities
Proceeds from disposal of assets
1
—
Purchase of property, plant and equipment
(2,152)
(576)
Smart meter asset capital expenditure
(4,571)
(796)
Smart meter assets under construction
(1,690)
—
Payment of software development costs
(1,280)
(130)
Net cash used in investing activities
(9,692)
(1,502)
Cash flows from financing activities
Borrowings drawn down
4,647
356
Interest paid on borrowings
(185)
(4)
Interest paid on lease obligations
(167)
(81)
Other interest paid
—
(20)
Repayment of principal element of borrowings
(89)
(1)
Repayment of principal element of lease obligations
(844)
(496)
Net proceeds from share option exercises
376
125
Cash paid on repurchase of shares
(3,995)
—
Dividends paid
(9,399)
(1,002)
Net cash used in financing activities
(9,656)
(1,123)
Net increase in cash and cash equivalents
52,727
13,507
Cash and cash equivalents at the start of the year
32,477
18,970
Cash and cash equivalents at the end of the year
85,204
32,477
COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2024
CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2024
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 69
68

1. Significant accounting policies
The consolidated financial statements of the Group for the year ended 31 December 2024 were approved and authorised for issue in 
accordance with a resolution of the directors on 18 March 2025. Yü Group PLC (“the Company”) is a public limited company incorporated 
in the United Kingdom, with company number 10004236. The Company is limited by shares and the Company’s ordinary shares are 
traded on AIM. 
Basis of preparation
The consolidated financial statements have been prepared in accordance with UK-adopted International Accounting Standards. 
The Company has elected to prepare its parent company financial statements in accordance with UK accounting standards (UK Generally 
Accepted Accounting Practice), including FRS 101 “Reduced Disclosure Framework”.
The following exemptions from the requirements of IFRS have been applied in the preparation of the parent company financial statements 
and, where relevant, equivalent disclosures have been made in the Group accounts, in accordance with FRS 101:
	5 presentation of a cash flow statement and related notes;
	5 disclosures in respect of transactions with the parent or wholly owned subsidiaries;
	5 IFRS 7 “Financial Instruments: Disclosures”;
	5 disclosures in respect of capital management;
	5 disclosures in respect of key management personnel;
	5 comparative period reconciliations for share capital; and
	5 disclosure of the future impact of new IFRS in issue but not yet effective at the reporting date.
The consolidated financial statements are presented in British pounds sterling (£), which is the presentational currency of the Group. 
All values are rounded to the nearest thousand (£’000), except where otherwise indicated. 
Going concern
The financial statements are prepared on a going concern basis.
At 31 December 2024 the Group had net assets of £70.3m (2023: £46.8m), cash of £85.2m (2023: £32.5m) and net current assets 
of £46.3m (2023: £32.4m). 
Management prepares detailed budgets and forecasts of financial performance and cash flow (including capital commitments) over 
the coming 14 months. The Board has confidence in achieving such targets and forecasts and has performed comprehensive analysis 
of various risks (including those set out in the Strategic Report) and sensitivities in relation to performance, the energy market and the 
wider economy. 
The Group continues to demonstrate significant progress in its results. This has led to adjusted EBITDA (note 7) in 2024 of £48.8m 
(2023: £43.9m), which continues the momentum in the Group’s results occurring since 2018. Management is confident in continuing this 
improvement in profitability based on its business model.
Profitability metrics remain strong in 2024, and the Group continues to drive sustainable, profitable growth. The Group’s hedging 
strategy, approach to bad debt, and investment in digital technologies all contribute to achieving acceptable levels of profitability over 
the medium term.
Group cash liquidity is strong. The Group has cash of £85.2m (2023: £32.5m), and net cash (net of borrowings, but before leases) of 
£80.2m (2023: £32.1m). The five-year commodity trading agreement entered into in February 2024 with the Shell Energy Europe Limited 
(“Shell”) provides significant access to commodity markets whilst preserving Group liquidity, and the contract is performing well. 
The Board actively seeks to utilise its strong cash reserves to further its strategic operational aims, taking the benefit through a £9.0m 
early payment of the renewable obligation certificate otherwise due in August 2025 and continued investment in relationships with 
brokers requiring customer acquisition costs in advance of contract commencement. Significant capital investment continues in smart 
meter assets to provide a long-term annuity income.
The Board has assessed risks and sensitivities and potential mitigation steps available to it in detail and continues to monitor risk and 
mitigation strategies in the normal course of business. These considerations include the following:
Customer receivables and bad debt
The Board considers customer receivable risks in view of the wider market, the energy price environment and the Group’s ability to 
contract and protect its position in respect of late or non-payment. The performance for 2024 has continued the improvement from 
2023, and benefits continue to be provided through new approaches and strategies to debt management.
The Board performed sensitivities on material changes to customer payment behaviour including the timing of payments or if bad debt 
levels were to increase.
The Group has extensive mitigating actions in place. These include credit checks at point of sale and throughout the customer lifecycle, 
the requirement for some customers to pay reasonable security deposits at the point of sale, and the offering (ensuring compliance 
with regulation and good industry practice) of pay as you go products which enable certain customers to access more favourable tariffs. 
The Group also supports customers with payment plan arrangements, for those customers who will, when able, provide payment, and 
will ultimately (for some customers, as appropriate based on the circumstances) progress legal and/or disconnection proceedings to 
mitigate further bad debt.
In view of the reduced market prices, and the Group’s ability to manage debt through various mitigating actions, the Board is confident 
that there will be no material impact relevant to the going concern assumption.
1. Significant accounting policies continued
Going concern continued
Hedging arrangements and new Trading Agreement
A new five-year commodity trading arrangement between Shell and the main entities of the Group (including Yü Group PLC, Yü Energy 
Holding Limited and Yü Energy Retail Limited), signed February 2024 (“the Trading Agreement”), enables the Group to purchase electricity 
and gas on forward commodity markets. The Trading Agreement enables forecasted customer demand to be hedged in accordance with 
an agreed risk mandate (further detailed in the Group’s risks and uncertainties reporting in the Strategic Report). This hedging position 
and the Board-defined risk strategy has mitigated, and is expected to continue to mitigate, the impact on the Group from underlying 
movements in global commodity markets.
As part of the Trading Agreement, and is customary for such arrangements, Shell provides access to commodity products and holds 
security over the main trading assets of the Group which could, ultimately and in extreme and limited circumstances, lead to a claim 
on some or all of the assets of the Group. In return, Shell provides market access without the need to post cash collateral in the normal 
course of operation.
The Board carefully modelled in detail, and continues to monitor, certain covenants related to profitability, net worth and liquidity 
associated with the new Trading Agreement to assess the likelihood of any breach of such agreement and the impact any such breach 
would likely have. Such scenarios include reduced gross margin and increased bad debt, and the impact these might have on the ability 
to maintain compliance with covenants.
After a detailed review, the Board has concluded that there are no liquidity or covenant compliance issues likely to arise based on 
worst‑case scenario modelling that would impact the going concern status of the Group.
Summary
Following an extensive review of the Group’s forward business plan and associated risks and sensitivities to these base forecasts 
(and available mitigation strategies), the Board concludes that it is appropriate to prepare the financial statements on a going concern 
basis. The Board also considers that there is sufficient headroom to ensure the Group meets covenants based on various downside 
scenarios assessed.
Basis of consolidation
The consolidated accounts of the Group include the assets, liabilities and results of the Company and subsidiary undertakings 
in which Yü Group PLC has a controlling interest. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating 
to transactions between members of the Group are eliminated in full on consolidation.
Revenue recognition
The Group enters into contracts to supply gas, electricity and water to its customers, and provides availability of smart meter assets. 
Revenue represents the fair value of the consideration received or receivable from the sale of actual and estimated gas, electricity and 
water supplied during the year, net of discounts, climate change levy and value-added tax. Revenue is recognised on consumption, 
being the point at which the transfer of the goods or services to the customer takes place, and based on an assessment of the extent to 
which performance obligations have been achieved.
Due to the nature of the energy supply industry and its reliance with some traditional (non-smart) meter types upon estimated meter 
readings, gas, electricity and water revenue includes the directors’ best estimate of differences between estimated sales and billed sales. 
The Group makes estimates of customer consumption based on available industry data, and also seasonal usage curves that have been 
estimated from industry available historical actual usage data, as appropriate for each site supplied by the Group. 
Revenues for the supply of metering services or the installation of metering assets are, where for Group companies, eliminated 
on consolidation. 
Government support to customers
The Energy Bills Relief Scheme (“EBRS”), and certain less material (for the Group) other schemes, implemented by HM Government 
through BEIS, were in place from 1 October 2022 to 31 March 2023 and resulted in customers being provided financial support through 
a contribution to their energy charges. The Energy Bills Discount Scheme (“EBDS”) was in place from 1 April 2023 to the 31 March 2024, 
replacing EBRS. Both schemes have now closed.
Under the EBRS and EBDS arrangement, amounts receivable from BEIS do not impact the Group’s contract with customers; therefore, 
the amounts contributed under the schemes are treated as a cash payment towards customer bills. As such, revenue recognised is based 
on the amount chargeable per the contract with customers which is gross of the amount contributed through EBRS and EBDS. 
Costs to obtain or fulfil a contract
Under IFRS 15 “Revenue from Contracts with Customers”, the incremental costs of obtaining a contract are recognised as an asset if they 
are expected to be recovered. These costs include expenditures that would not have been incurred if the contract had not been secured 
and include broker sales commissions payable for energy contracts with customers. 
Costs to fulfil a contract are recognised as an asset where they are directly related to a contract and where they generate or enhance 
resources of the entity that will be used in satisfying the performance obligations. Costs must be expected to be recoverable. Assets relating 
to costs to obtain or fulfil a contract are amortised over the period of the contract.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
71
70

1. Significant accounting policies continued
Financial instruments
Non-derivative financial instruments
Non-derivative financial instruments comprise trade and other receivables, cash and cash equivalents and trade and other payables.
Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 
using the effective interest method, less any specific impairments and expected credit losses. 
Impairment
The Group has elected to measure credit loss allowances for trade receivables and accrued income at an amount equal to lifetime 
expected credit losses (“ECLs”). Specific impairments are made when there is a known impairment need against trade receivables 
and accrued income. When estimating ECLs, the Group assesses reasonable, relevant and supportable information, which does not 
require undue cost or effort to produce. This includes quantitative and qualitative information and analysis, incorporating historical 
experience, informed credit assessments and forward-looking information. Loss allowances are deducted from the gross carrying 
amount of the assets.
Trade and other payables 
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method. 
Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and short-term deposits (monies held on deposit are accessible with one month’s 
written notice). Cash and cash equivalents exclude any cash collateral posted with third parties and bank accounts which are secured by 
the Group’s bankers (or others). It also excludes cash held in bank accounts which have, as part of Government schemes such as EBRS or 
EBDS, cash balances which are not yet transferred to the Group’s main operating bank accounts. 
Bank overdrafts that are repayable on demand and form an integral part of the Group’s cash management are included as a component 
of cash and cash equivalents.
Derivative financial instruments 
The Group uses commodity purchase contracts to hedge its exposures to fluctuations in gas and electricity commodity prices. The Group’s 
main commodity trading activities are expected to be delivered entirely to the Group’s customers and therefore the Group classifies 
them as “own use” contracts and outside the scope of IFRS 9 “Financial Instruments”. This is achieved when: 
	5 a physical delivery takes place under all such contracts;
	5 the volumes purchased or sold under the contracts correspond to the Group’s operating requirements; and
	5 no part of the contract is settled net in cash.
This classification as “own use” allows the Group not to recognise the commodity purchase contracts, at fair value, on its balance sheet 
at the year end. 
To the extent that any commodity purchase contracts do not meet the criteria listed above, then such contracts are recognised at fair 
value under IFRS 9. The gain or loss on remeasurement to fair value is recognised immediately in profit or loss.
Classification of financial instruments issued by the Group 
Financial instruments issued by the Group are treated as equity only to the extent that they meet the following two conditions: 
(a)	they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets 
or financial liabilities with another party under conditions that are potentially unfavourable to the Group; and 
(b) 	where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes no 
obligation to deliver a variable number of the Company’s own equity instruments or is a derivative that will be settled by the Company 
exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 
To the extent that this definition is not met, the proceeds of issue are classified as a financial liability. Where the instrument so classified 
takes the legal form of the Company’s own shares, the amounts presented in these financial statements for called up share capital and 
share premium account exclude amounts in relation to those shares.
Details of the sensitivity analysis performed in relation to the Group’s financial instruments are included in note 21.
1. Significant accounting policies continued
Intangible assets
Intangible assets that are acquired separately by the Group are stated at cost less accumulated amortisation and accumulated 
impairment losses.
Intangible assets acquired in a business combination are initially recognised at their fair value at the acquisition date. After initial 
recognition, intangible assets acquired in a business combination are reported at their initial fair value less amortisation and accumulated 
impairment losses.
Software and system assets are recognised at cost, including those internal costs attributable to the development and implementation 
of the asset in order to bring it into use. Cost comprises all directly attributable costs, including costs of employee benefits arising directly 
from the development and implementation of software and system assets.
Amortisation is charged to the statement of profit and loss on a straight-line basis over the estimated useful lives of the intangible assets 
from the date they are available for use. The estimated useful lives are as follows:
	5 Licence	
	
	
–	
35 years
	5 Customer contract books		
–	
Over the period of the contracts acquired (typically 2 years)
	5 Software and systems	
	
–	
3 to 5 years
Goodwill is not amortised, as it is subject to impairment review.
Goodwill has arisen on a business combination.
Property, plant and equipment
Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.
Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant 
and equipment. The estimated useful lives for the current and comparative periods are as follows: 
	5 Freehold land	
 	
	
–	
Not depreciated 
	5 Freehold property	
	
–	
30 years 
	5 Plant and machinery	
	
–	
5 years 
	5 Installed smart meter assets	
–	
15 years
	5 Assets under construction	
–	
Not depreciated
	5 Computer equipment	
	
–	
3 years 
	5 Fixtures and fittings 	
	
–	
3 years
Smart meter assets
The Group’s meter asset portfolio recorded within property, plant and equipment comprises both installed and uninstalled meter assets.
Newly purchased meter units and other significant ancillary parts which are critical for the meter unit to operate upon installation 
(such as regulators) are initially recognised within property, plant and equipment at cost. 
Upon installation, an installed meter asset comprises three key components including the meter unit, the significant ancillary parts 
and the cost of installation (comprising labour and consumables). 
Newly purchased uninstalled meter units and ancillary parts are not subject to depreciation as they are not yet available for use in the 
location and condition necessary to be capable of operating in the manner intended by management. Depreciation on newly purchased 
meter units and ancillary parts commences once the asset has been fully installed. 
The estimated useful economic life of installed smart meter assets is defined above.
Upon removal of an installed meter asset, the meter unit condition is reviewed to determine re-installation viability and classified as 
temporarily idle until re-installed. The meter continues to be depreciated throughout. Meter units that are not deemed fit for re-use are 
disposed of. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
73
72

1. Significant accounting policies continued
Leased assets 
The Group as a lessee 
For any new contract entered into the Group considers whether a contract is, or contains, a lease. A lease is defined as “a contract, or part 
of a contract, that conveys the right to use an asset (the underlying asset) for a period of time in exchange for consideration”. To apply this 
definition, the Group assesses whether the contract meets three key evaluations, which are whether: 
	5 the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being identified 
at the time the asset is made available to the Group; 
	5 the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the period 
of use, considering its rights within the defined scope of the contract; and
	5 the Group has the right to direct the use of the identified asset throughout the period of use. The Group assesses whether it has the 
right to direct “how and for what purpose” the asset is used throughout the period of use. 
Measurement and recognition of leases as a lessee 
At the lease commencement date, the Group recognises a right-of-use asset and a lease liability on the balance sheet. The right-of-use 
asset is measured at cost, which is made up of the initial measurement of the lease liability, any initial direct costs incurred by the Group, 
an estimate of any costs to dismantle and remove the asset at the end of the lease, and any lease payments made in advance of the lease 
commencement date (net of any incentives received). 
The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the earlier of the end of 
the useful life of the right-of-use asset or the end of the lease term. The Group also assesses the right-of-use asset for impairment when 
such indicators exist. 
At the commencement date, the Group measures the lease liability at the present value of the lease payments unpaid at that date, 
discounted using the interest rate implicit in the lease, if that rate is readily available, or the Group’s incremental borrowing rate. 
Lease payments included in the measurement of the lease liability are made up of fixed payments (including in-substance fixed), variable 
payments based on an index or rate, amounts expected to be payable under a residual value guarantee and payments arising from 
options reasonably certain to be exercised. 
Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. It is remeasured to reflect 
any reassessment or modification, or if there are changes in in-substance fixed payments.
When the lease liability is remeasured, the corresponding adjustment is reflected in the right-of-use asset, or profit and loss if the 
right‑of-use asset is already reduced to zero.
The Group has elected to account for short-term leases and leases of low value assets using the practical expedients. Instead of 
recognising a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss on a 
straight-line basis over the lease term. 
On the statement of financial position, right-of-use assets are separately identified and lease liabilities have been included in trade 
and other payables.
Inventory
Inventory is held at the lower of cost, being all directly attributable costs, and net realisable value.
Share-based payments
Share based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions, regardless of how the equity instruments are obtained by the Group.
The cost of equity-settled transactions with employees is measured by reference to the fair value on the date they are granted. 
Where there are no market conditions attaching to the exercise of the option, the fair value is determined using a range of inputs into a 
Black-Scholes pricing model. Where there are market conditions attaching to the exercise of the options a Black-Scholes option pricing 
model is used to determine fair value based on a range of inputs. The value of equity-settled transactions is charged to the statement 
of comprehensive income over the period in which the service conditions are fulfilled with a corresponding credit to a share-based 
payments reserve in equity.
Cash-settled share-based awards are initially measured at fair value at the date of grant. Subsequently the awards are fair valued at each 
reporting date and a proportionate expense for the duration of the vesting period elapsed is recognised in profit and loss together with 
a liability on the balance sheet.
Employer’s National Insurance costs arising and settled in cash on exercise of unapproved share options are included in the share-based 
payment charge in the profit or loss, with no corresponding credit to reserves in equity. 
Pension and post-retirement benefit
The Group operates a defined contribution scheme which is available to all employees. The assets of the scheme are held separately from 
those of the Group in independently administered funds. Payments are made by the Group to this scheme and contributions are charged 
to the statement of comprehensive income as they become payable.
1. Significant accounting policies continued
Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the statement of profit and loss except to 
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 
Current tax is the expected tax payable or receivable on the taxable income or loss for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous periods. 
Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 
neither accounting or taxable profit; and investments in subsidiaries where the Group is able to control the timing of the reversal of 
the difference and it is probable that the difference will not reverse in the foreseeable future. The amount of deferred tax provided is 
based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or 
substantively enacted at the balance sheet date.
A deferred tax asset is recognised only to the extent that it is probable that the temporary difference can be utilised against future 
available taxable profits.
Deferred tax assets and liabilities are only offset when there is both a legal right to set-off and an intention to settle on a net basis.
Treasury shares
Consideration paid/received for the purchase/sale of treasury shares is recognised directly in equity. Shares held by and disclosed as 
treasury shares are deducted from contributed equity.
Any excess of the consideration received on the sale of treasury shares over the weighted average cost of the shares sold is credited to 
retained earnings.
Segmental reporting 
In accordance with IFRS 8 “Operating Segments”, the Group has made the following considerations to arrive at the disclosure made in 
this financial information.
IFRS 8 requires consideration of the Chief Operating Decision Maker (“CODM”) within the Group. In line with the Group’s internal reporting 
framework and management structure, the key strategic and operating decisions are made by the Board of directors, which regularly 
reviews the Group’s performance and balance sheet position and receives financial information for the Group as a whole. Accordingly, 
the Board of directors is deemed to be the CODM.
The Group’s revenue and profit were predominantly delivered from its principal activity, which is the supply of utilities to business customers 
in the UK, and with an increasing additional revenue stream from the supply and installation of smart meters. The Group’s operational 
segments are:
	5 Retail – being the supply of electricity, gas and water to business customers in the UK;
	5 Smart – being the provision of engineering and related services to install and maintain smart and other meters;
	5 Metering assets – being the ownership and rental of smart metering assets; and 
	5 Group – representing centrally managed Group functions, and other items which are not directly attributable to the other 
operating segments. 
Segmental profit is measured at two profit levels, being operating profit, as shown on the face of the statement of profit and loss, and adjusted 
EBITDA, as utilised by management to manage the business segment activity (and as reconciled to operating profit in note 7).
Assets, liabilities and cash flows related to the various segments are managed at the Group level and are therefore not allocated or 
disclosed for each segment. The Group does disclose non-current assets and additions of such assets, allocation of goodwill and trade 
and other receivables by segment in line with its management of the Group’s operations.
Alternative Performance Measures (“APMs”)
The Group discloses Alternative Performance Measures (“APMs”) that are not defined by IFRS. The directors believe that the presentation 
of APMs provides stakeholders with additional helpful information on the performance of the business but does not consider them to be 
a substitute for or superior to IFRS measures.
The Group’s APMs are used to assist in measuring the performance of the business. The APMs are determined to offer valuable insights 
to users of the Group’s financial statements by highlighting key value drivers and the effects of certain events and transactions on the 
entity’s performance, financial position and cash flows. Adjusted results exclude certain items, because if included, these could distort 
the understanding of the Group’s performance. The definition, purpose and how the measures are reconciled to statutory measures are 
set out in note 7 and note 8. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
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74

1. Significant accounting policies continued
Standards and interpretations
The Group has adopted all of the new or amended accounting standards and interpretations that are mandatory for the current 
reporting period.
There are a number of standards, amendments to standards, and interpretations which have been issued by the IASB that are effective 
in future accounting periods that the Group has decided not to adopt early. 
The following amendments are effective for the annual reporting period beginning 1 January 2026: 
	5 Amendments to the Classification and Measurement of Financial Instruments (amendments to IFRS 9 and IFRS 7); and
	5 Contracts Referencing Nature-dependent Electricity (amendments to IFRS 9 and IFRS 7)
The following standards and amendments are effective for the annual reporting period beginning 1 January 2027:
	5 IFRS 18 “Presentation and Disclosure in Financial Statements”
	5 IFRS 19 “Subsidiaries without Public Accountability: Disclosures”.
The Group is currently assessing the effect of these new accounting standards and amendments. IFRS 18 “Presentation and Disclosure 
in Financial Statements”, which was issued by the IASB in April 2024 supersedes IAS 1 and will result in major consequential amendments 
to IFRS Accounting Standards including IAS 8 “Basis of Preparation of Financial Statements” (renamed from “Accounting Policies, Changes 
in Accounting Estimates and Errors”). Even though IFRS 18 will not have any effect on the recognition and measurement of items in 
the consolidated financial statements, it is expected to have a significant effect on the presentation and disclosure of certain items. 
These  changes include categorisation and sub-totals in the statement of profit or loss, aggregation/disaggregation and labelling of 
information, and disclosure of management-defined performance measures.
The Group does not expect to apply IFRS 19.
Significant judgements and estimates
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. 
In the future, actual experience may differ from these estimates and assumptions. The estimates and assumptions that have a significant 
risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are discussed below.
	5 the assessment of forward energy commodity contracts as “own use” under IFRS 9;
	
The Group enters into forward purchase contracts to hedge its position to closely match customers’ expected demand over the term 
of the contract and does not engage in speculative trading. Factors such as the shape/granularity of traded products available (which 
do not perfectly align with customer demand) and variations in energy consumed by customers (as a result of varying customer 
behaviour and activity, and (particularly for gas) the weather impact) can influence the demand of customers and the extent to which 
the Group’s forward commodity hedged position matches such customer demand. 
	
The Board considers the extent to which forward contracts are entered into and continue to be held for the purpose of delivery of 
energy that is matched to customer expected volume. Factors considered in making this judgement include recent trading experience; 
historical accuracy in demand forecasting; and growth in volumes supplied to customers. Based on an assessment of these factors 
during the years ended 31 December 2023 and 31 December 2024, the Board considers that the forward commodity trades 
outstanding at the balance sheet date are intended to be fully utilised for the Group’s “own use” to meet expected customer demand 
in the normal course of business. The judgement in relation to forward contracts being for “own use” results in such contracts not 
being assessed at fair value and therefore with no unrealised financial derivative asset or liability recognised at the balance sheet date.
	5 the estimated consumption (in lieu of accurate meter readings) of energy by customers;
	
Revenue includes some sales invoices raised which, where no actual meter read has been available, are based on industry data and 
estimates or other source information. Such invoices can therefore represent estimates which are lower or higher than the actual 
out-turn of energy consumption once accurate meter readings are obtained. The utilisation of smart or automatic meters is significant 
and growing in the Group, which reduces the amount estimated on invoiced sales. Estimates of meter readings utilised for billing 
customers are also utilised for settlement of costs, and therefore an over or under-estimated revenue is largely mitigated by an 
opposite amendment to cost of sales. 
	
A change in estimated meter consumption volumes of +/-1% would impact revenue and accrued income by £424,000 (2023: £293,000), 
with an approximate £362,000 (2023: £240,000) corresponding adjustment to cost of sales and accruals. The impact on gross profit 
for each +/-1% of estimated consumption is therefore £62,000 (2023: £53,000).
1. Significant accounting policies continued
Significant judgements and estimates continued
	5 the accrual for certain energy and industry related costs; 
	
Certain gas and electricity costs are based on industry or management estimates based on knowledge of the market, historical norms 
and estimates of the expected out-turn position which may be over or underestimated. There are a number of specific cost areas that 
are material to the Group and include elements of significant estimation and judgement to determine the carrying amounts.
	
Industry settlement and impact on energy and industry costs
	
The energy industry involves settlement of industry costs to balance each participant’s position so that its purchased energy matches 
its used energy. For the Group, as with other energy suppliers, this settlement of industry to balance its position (“Settlement”) occurs 
on the difference between energy supplied to customers and energy purchased to settle such liability. These costs can be reconciled 
over periods of several months and years, though typically such costs have larger estimates over periods of up to three months with 
Settlement adjustments reducing beyond that time period.
	
In addition to the cost of gas and electricity adjusted as part of the Settlement process, other non-commodity related costs can 
also be subject to adjustments based on the same or similar processes. Such costs include those under the renewables obligation 
scheme, which requires the Group to settle a liability based on its settled energy consumption; costs related to the distribution and 
transmission of energy to end customers; and certain green levies and other charges utilised in operating the energy network. 
	
A change of +/-1% in settled volumes for the quarter preceding the year end, being the directors’ view of the most material months 
subject to potential change (and which does not have a corresponding adjustment to revenue), would impact costs and accruals by 
£825,000 (2023: £797,000).
	
Unidentified Gas
	
Unidentified Gas (“UIG”) is the shortfall between the volume of gas that enters the National Grid and what is consumed by end 
users, which the industry spreads across market participants. The Group’s cost is determined by estimating the extent to which 
UIG is expected to arise from historical consumption across the industry using market data available, settled UIG costs to date and 
determining the expected net position for further payment or rebate of cost. Expected UIG allocations have been volatile in 2020 as a 
result of the pandemic, and also in 2023 as a result of the out-turns of unexpected low gas demand caused by the energy crisis. This 
led to industry under allocating gas to energy suppliers, requiring an estimation of accruals in the prior year for industry settlement 
to ‘catch up’. As energy prices have returned to more stable and expected levels during 2024, the directors’ judgement is that there is 
no material over or under allocation of UIG at the balance sheet date.
	
A change of +/-1% in estimated UIG rates that are expected to be attributable to the Group for the month of December 2024 would 
impact costs and accruals by £63,000 (2023: £85,000).
	5 the recoverability of trade receivables and accrued income and related expected credit loss provision;
The Group has continued to grow its revenue and customer base which in turn increases the levels of billed and unbilled debt as part 
of the customer collections cycle. The customer base of the Group changes over time and the expected impact of macroeconomic 
factors on our client base around increased costs, interest rates, inflation and pressures on businesses creates increased uncertainty 
over the recoverability of debt. New customers increase estimation uncertainty as the Group does not have specific historical 
backwards-looking data for these customers, and therefore may have a more delayed payment history, or that the Group provides 
extended payment terms to customers to secure new business.
Trade receivables and accrued income recoverability is estimated based on historical performance and the directors’ estimate of 
losses over the Group’s customer receivable balances. Management also conducts a detailed review of significant debtor balances 
at the year end, including exposure after recoverability of VAT and Climate Change Levy (“CCL”), and provisions and other accounting 
adjustments. These estimation assumptions and factors above are considered to have a significant risk of resulting in a material 
adjustment to the carrying amount of trade receivable and accrued income net of expected credit losses. Sensitivity analysis on 
expected credit loss estimates is provided in note 21.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
77
76

2. Segmental analysis
Operating segments
The directors consider there to be three operating segments, being the supply of utilities to businesses (“Yü Retail”), the installation and 
maintenance of energy meters and other assets (“Yü Smart”), and the financing of new smart meters (“Metering assets”). In addition, 
the Group eliminates intra-segment trading, where one segment trades with another, and has central income, expenses, assets and 
liabilities (“Group”) which are not directly attributable to the three operating segments.
2024
Retail
£’000
Smart
£’000
Metering
 assets
£’000
Intra-segment
trading
£’000
Group
£’000
Total
£’000
Revenue
645,255
12,733
664
(13,196)
—
645,456
Cost of sales
(559,796)
(8,819)
—
17,044
—
(551,571)
Gross profit
85,459
3,914
664
3,848
—
93,885
Operating costs, before non-recurring 
items, share-based payments and 
depreciation
(29,047)
(2,746)
(60)
913
(602)
(31,542)
Non-recurring items
(1,359)
—
—
—
—
(1,359)
Share based payments
(3,987)
—
—
—
—
(3,987)
Depreciation and amortisation
(1,507)
(887)
(277)
267
(142)
(2,546)
Net impairment losses on financial and 
contract assets
(13,511)
(7)
(9)
—
—
(13,527)
Operating profit / (loss)
36,048
274
318
5,028
(744)
40,924
Adjusted EBITDA (note 7)
42,899
1,162
595
4,762
(602)
48,816
Non-current assets
36,346
5,474
6,758
(34,201)
17,406
31,783
Non-current asset additions
3,409
5,369
4,850
(3,673)
1,784
11,739
Goodwill
—
216
—
—
—
216
Trade and other receivables
134,317
3,664
758
(42,480)
12,642
108,901
2023
Retail
£’000
Smart
£’000
Metering
 assets
£’000
Intra-segment
trading
£’000
Group
£’000
Total
£’000
Revenue
459,797
5,555
76
(5,427)
—
460,001
Cost of sales
(377,797)
(3,053)
—
3,891
—
(376,959)
Gross profit / (loss)
82,000
2,502
76
(1,536)
—
83,042
Operating costs, before share-based 
payments and depreciation
(22,317)
(2,027)
(68)
—
(447)
(24,859)
Share based payments
(1,258)
—
—
—
—
(1,258)
Depreciation and amortisation
(1,028)
(329)
(21)
—
(110)
(1,488)
Net impairment losses on financial and 
contract assets
(14,309)
—
—
—
—
(14,309)
Loss on derivatives
(3,046)
—
—
—
—
(3,046)
Operating profit / (loss)
40,042
146
(13)
(1,536)
(557)
38,082
Adjusted EBITDA
45,374
475
8
(1,536)
(447)
43,874
Non-current assets
9,814
804
1,018
(327)
4,741
16,050
Non-current asset additions
695
872
1,139
(335)
133
2,504
Goodwill
—
216
—
—
—
216
Trade and other receivables
131,822
236
103
(224)
516
132,453
Geographical segments
100% of Group revenue, for both financial years, is generated from sales to customers in the United Kingdom (2023: 100%).
The Group has no individual customers representing over 10% of revenue (2023: none).
3. Auditor’s remuneration
2024
£’000
2023
£’000
Audit of these financial statements
120
105
Amounts receivable by auditor in respect of:
Audit of financial statements of subsidiaries pursuant to legislation
65
60
185
165
4. Operating profit
2024
£’000
2023
£’000
Profit for the year has been arrived at after charging:
Staff costs (see note 6)
23,335
15,564
Costs to obtain customer contracts
24,885
14,836
Depreciation of property, plant and equipment
704
400
Depreciation of right-of-use assets
994
408
Amortisation of intangible assets
848
680
5. Net finance income/(expense)
2024
£’000
2023
£’000
Bank interest receivable
3,380
783
Other interest received
814
939
Total finance income
4,194
1,722
Bank interest and other finance charges payable
(235)
(20)
Interest on borrowings
(239)
(4)
Interest on lease liabilities
(167)
(81)
Total finance costs
(641)
(105)
Net finance income
3,553
1,617
Other interest received consists of amounts due on collateral posted with the Group’s previous commodity trading counterparty.
6. Staff numbers and costs
The average number of persons employed by the Group (including directors) during the period, analysed by category, was as follows:
2024
Number
2023
Number
Engineering
84
32
Sales
41
27
Administration
347
236
472
295
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
79
78

6. Staff numbers and costs continued
The aggregate payroll costs of these persons were as follows:
2024
£’000
2023
£’000
Wages and salaries
19,412
13,082
Social security costs
2,444
1,487
Pension costs
374
240
Share based payments 
3,987
1,258
26,217
16,067
Of which:
Amounts charged to operating profit
23,335
15,564
Amounts related to smart metering installation in property, plant and engineering assets
2,882
503
Included within accruals is a £590,000 (2023: £nil) employee benefit liability relating to cash-settled share-based payments.
There were three persons employed directly by the Company during the year ended 31 December 2024 (2023: three), being the 
non‑executive directors. The Company’s two (2023: two) executive directors who served during the year have service contracts with a 
wholly owned subsidiary of the Company. 
Key management personnel
The aggregate compensation made to directors and other members of key management personnel (being members of the Group’s 
Executive Committee comprising the Chief Executive Officer, Chief Financial Officer and other senior leaders) is set out below:
2024
2023
£’000
£’000
Short-term employee benefits
2,188
2,581
Social security and pension costs
857
407
Share based payments 
3,903
1,068
6,948
4,056
Remuneration of the executive and non-executive directors is as follows: 
2024
2023
£’000
£’000
Short-term employee benefits
1,363
1,791
Social security and pension costs
476
264
Share based payments 
2,008
927
3,847
2,982
The total remuneration received by the highest paid director was £2,840,000 in the year (2023: £1,148,000).
7. Alternative Performance Measures
Adjusted EBITDA
Non-GAAP measure. Adjusted EBITDA represents profit before interest and tax, depreciation, amortisation, non-recurring business 
expense and equity-related share-based payment charges.
The directors utilise adjusted EBITDA to make Group financial, strategic and operating decisions. The measure separates out certain 
items from defined IFRS measures because these are determined to assist users of these financial statements to evaluate business 
performance from recurring and normalised profitability that better align to operational cash flow (before the impact of working capital 
movements) and to obtain profitability margins as a percentage of revenue. This measure is frequently used by external stakeholders to 
evaluate financial performance and compare performance of other industry competitors, and will assist users to understand and evaluate, 
in the same manner as management, the movement in Group’s operational performance on a comparable basis.
As adjusted EBITDA can exclude significant costs or gains, it should not be regarded as a complete picture of the Group’s financial 
performance, which is presented in its total results.
7. Alternative Performance Measures continued
Adjusted EBITDA continued
The reconciliation of operating profit and adjusted EBITDA is as follows:
2024
Restated 2
2023
Notes
£’000
£’000
Adjusted EBITDA reconciliation
Operating profit
40,924
38,082
Add back:
Non-recurring operational costs1
1,359
—
Share-based payments2
23
3,987
1,258
Loss on derivative contracts3
—
3,046
Depreciation of property, plant and equipment
12
704
400
Depreciation of right-of-use assets
13
994
408
Amortisation of intangibles
11
848
680
Adjusted EBITDA
48,816
43,874
1.	 The non-recurring operational costs relate to fees incurred in the termination of the Group’s previous commodity trading agreement. A new five-year 
commodity trading arrangement between Shell Energy Europe Limited (“Shell”) and the main entities of the Group (including Yü Group PLC, Yü Energy 
Holding Limited and Yü Energy Retail Limited) was signed February 2024. Given the non-recurring nature of these costs and basis for reporting the APM 
measure, these costs have not been charged to adjusted EBITDA.
2.	 Share-based payment charges on share options are excluded from adjusted EBITDA as they are variable based on the Group’s share price performance 
and are not related to business operational trading. Further details of the share-based payments are documented in note 23. As the 2023 prior year 
comparative previously charged such costs against adjusted EBITDA, the 2023 comparative has been restated (2023 as previously reported: £42.6m).
3.	 The loss on derivative contracts of £3,046,000 in 2023 arose on the reversal of the financial derivative asset recognised at 31 December 2022. 
There is no financial derivative asset or liability at 31 December 2023 or 31 December 2024 as the forward commodity trades outstanding are intended 
to be fully utilised for the Group’s “own use” (under IFRS 9) to meet expected customer demand in the normal course of business.
Adjusted earnings per share
Adjusted earnings per share is defined as earnings per share excluding adjusted items. The measure is determined by dividing profit 
after tax, adjusted for post-tax adjusted items (relating to non-recurring operational costs, share-based payment charges and loss on 
derivative contracts) by the weighted average number of ordinary shares in issue during the financial period, excluding treasury shares 
held, and on a basic and fully diluted basis. This APM is a measure of management’s view of the Group’s underlying earnings per share.
Refer to note 8 for a reconciliation between earnings per share and adjusted earnings per share.
Net cash / (debt)
Net cash / (debt) is defined as unrestricted cash and cash equivalents available for the Group less external borrowings (but before IFRS 16 
lease liabilities). The APM is utilised by the Group to reflect available capital and liquidity reserves for the purposes of future operational 
activities. A reconciliation of the measure is presented in note 26.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
81
80

8. Earnings per share
Basic earnings per share
Basic earnings per share is based on the profit attributable to ordinary shareholders and the weighted average number of ordinary 
shares outstanding.
2024
£’000
2023
£’000
Profit for the year attributable to ordinary shareholders
33,499
30,860
2024
2023
Weighted average number of ordinary shares
At the start of the year
16,741,195
16,649,618
Effect of shares issued in the year
175,825
36,607
Effect of purchase of treasury shares
(146,861)
—
Number of ordinary shares for basic earnings per share calculation
16,770,159
16,686,225
Dilutive effect of outstanding share options
1,170,383
1,533,324
Number of ordinary shares for diluted earnings per share calculation
17,940,542
18,219,549
2024
p
2023
p
Basic earnings per share
200p
185p
Diluted earnings per share
187p
169p
Adjusted earnings per share
See note 7 for details on adjusted earnings per share.
2024
£’000
Restated 1
2023
£’000
Adjusted earnings per share
Profit for the year attributable to ordinary shareholders
33,499
30,860
Add back operating profit adjusting items (per note 7):
 
Share-based payments after tax (gross cost of £3,987,000)
3,230
1,231
Non-recurring operational cost after tax (gross cost of £1,359,000)
1,019
—
Loss on derivative contracts after tax
—
2,330
Adjusted basic profit for the year
37,748
34,421
2024
p
2023
p
Adjusted earnings per share
225p
206p
Diluted adjusted earnings per share
210p
189p
1. 	 Adjusted earnings per share has been reassessed for the 2024 financial year in relation to the effects of share-based payment charges on the various 
schemes within the Group. As non-cash elements of the business operational result that effect the purpose of the APM metric, these charges have been 
excluded from adjusted basic profit. For consistency of the metric, the 2023 prior year comparative has been restated to reflect such approach (2023 
as previously reported: 199p adjusted, and 182p adjusted and fully diluted). 
 
9. Taxation
2024
£’000
2023
£’000
Current tax charge
Current year
9,885
4,015
Adjustment in respect of prior years
(71)
627
9,814
4,642
Deferred tax charge
 
Current year
1,071
5,648
Adjustment in respect of prior years
93
(1,451)
1,164
4,197
Total tax charge
10,978
8,839
Tax recognised directly in equity
 
Current tax recognised directly in equity
—
—
Deferred tax recognised directly in equity
(2,037)
(866)
Total tax recognised directly in equity
(2,037)
(866)
Reconciliation of effective tax rate
 
Profit before tax
44,477
39,699
Tax at UK corporate tax rate of 25% (2023: 23.5%)
11,119
9,329
Expenses not deductible for tax purposes
390
181
Tax relief on exercise of share options
(1,090)
(170)
Fixed asset differences
537
102
Adjustments in respect of prior periods 
22
(824)
Movement in tax rate on deferred tax balances
—
221
Tax charge for the year
10,978
8,839
Deferred taxes at 31 December 2024 and 31 December 2023 have been measured using the enacted tax rates at that date and are 
reflected in these financial statements on that basis. Following the March 2021 Budget, the tax rate effective from 1 April 2023 increased 
from 19% to 25%.
The corporation tax payable by the Group at 31 December 2024 was £2,546,000 (2023: £4,016,000). The corporation tax payable by the 
Company at 31 December 2024 was £440,000 (2023: £nil). 
10. Dividends
The Group paid an interim dividend of 19p per share in 2024 (2023: 3p per share). 
The directors propose a final dividend in relation to 2024 of 41p per share (2023: 37p per share).
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
83
82

11. Intangible assets
Group
Electricity 
licence
£’000
Goodwill
£’000
Customer 
books
£’000
Software and 
systems
£’000
 
Total
£’000
Cost
At 1 January 2024
62
216
686
3,419
4,383
Additions
—
—
—
1,280
1,280
At 31 December 2024
62
216
686
4,699
5,663
Amortisation
At 1 January 2024
18
—
686
1,118
1,822
Charge for the year
2
—
—
846
848
At 31 December 2024
20
—
686
1,964
2,670
Net book value at 31 December 2024
42
216
—
2,735
2,993
Cost
At 1 January 2023
62
216
686
3,289
4,253
Additions
— 
—
—
130
130
At 31 December 2023
62
216
686
3,419
4,383
Amortisation
At 1 January 2023
16
—
686
440
1,142
Charge for the year
2
—
—
678
680
At 31 December 2023
18
—
686
1,118
1,822
Net book value at 31 December 2023
44
216
—
2,301
2,561
The useful economic life of the acquired electricity licence is 35 years, which represents the fact that the licence can be revoked by giving 
25 years’ written notice but that this notice cannot be given any sooner than 10 years after the licence came into force in January 2013.
Goodwill arose on the acquisition of the management and certain other assets of Magnum Utilities Limited in May 2022, forming the 
foundations for the Yϋ Smart business unit to deliver the Group’s smart metering installation activities. Goodwill is tested annually for 
signs of impairment. The underlying assets related to the goodwill have been classified in a wider cash generating unit related to smart 
metering activities.
The customer book intangibles relate to acquisitions that took place in 2020. They represent the fair value of the customer contracts 
purchased in those acquisitions. The intangible assets were amortised over a useful economic life of two years, representing the average 
contract length of the customer books acquired.
Software and systems assets relate to investments made in third-party software packages, and directly attributable internal personnel 
costs in implementing those platforms, as part of the Group’s Digital by Default strategy.
The amortisation charge is recognised in operating costs in the income statement.
The above intangible assets are Group assets only. The Company has no intangible assets.
12. Property, plant and equipment
Group
Freehold land 
£’000
Freehold 
property
£’000
Fixtures and 
fittings
£’000
Plant and 
machinery
£’000
Assets under 
construction
£’000
Computer 
equipment
£’000
Total
£’000
Cost
At 1 January 2024
150
3,274
738
869
—
670
5,701
Additions
—
1,784
223
2,937
3,324
145
8,413
Disposals
—
—
—
(1)
—
(3)
(4)
Reclassification
—
—
—
1,634
(1,634)
—
—
At 31 December 2024
150
5,058
961
5,439
1,690
812
14,110
Depreciation
 
At 1 January 2024
—
291
355
24
—
418
1,088
Charge for the year
—
108
233
202
—
161
704
At 31 December 2024
—
399
588
226
—
579
1,792
Net book value at 
31 December 2024
150
4,659
373
5,213
1,690
233
12,318
Cost
 
At 1 January 2023
150
3,274
342
73
—
490
4,329
Additions
—
—
396
796
—
180
1,372
At 31 December 2023
150
3,274
738
869
—
670
5,701
Depreciation
 
At 1 January 2023
—
182
205
—
—
301
688
Charge for the year
—
109
150
24
—
117
400
At 31 December 2023
—
291
355
24
—
418
1,088
Net book value at 
31 December 2023
150
2,983
383
845
—
252
4,613
Company
Freehold land 
£’000
Freehold 
property
£’000
Plant and 
machinery
£’000
Total
£’000
Cost
At 1 January 2024
150
3,274
8
3,432
Additions
—
1,784
—
1,784
Disposals
(150)
(5,058)
—
(5,208)
At 31 December 2024
—
—
8
8
Depreciation
At 1 January 2024
—
291
2
293
Charge for the year
—
18
6
24
Disposals
—
(309)
—
(309)
At 31 December 2024
—
—
8
8
Net book value at 31 December 2024
—
—
—
—
Cost
At 1 January 2023
150
3,274
—
3,424
Additions
—
—
8
8
At 31 December 2023
150
3,274
8
3,432
Depreciation
At 1 January 2023
—
182
—
182
Charge for the year
—
109
2
111
At 31 December 2023
—
291
2
293
Net book value at 31 December 2023
150
2,983
6
3,139
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
85
84

12. Property, plant and equipment continued
The freehold land and building brought forward relates to the Leicester office of the Group and was sold by the Company to Yü Propco 
Leicester Ltd, a wholly owned subsidiary, at the estimated market value (equivalent to book value) of £3,134,000 at the date of disposal. 
This transaction does not impact the Group’s consolidated balance sheet position. 
In the year, the Company entered into an agreement to acquire freehold property relating to the Nottingham office from a related party 
(as disclosed in note 25). The Company acquired the property on an arm’s length basis at the estimated market value determined by an 
independent party. Subsequent to its purchase, the Company sold the freehold building to Yü Propco Nottingham Ltd, a wholly owned 
subsidiary, at the estimated market value (equivalent to book value) of £1,709,000 at the date of disposal. The intergroup sale and 
purchase transaction does not impact the Group’s consolidated balance sheet position.
13. Right-of-use assets
Group
Buildings
£’000
Motor vehicles
£’000
Total
£’000
Cost
At 1 January 2024
1,966
804
2,770
Additions
—
2,046
2,046
Disposals
(1,832)
—
(1,832)
At 31 December 2024
134
2,850
2,984
Depreciation
At 1 January 2024
835
259
1,094
Charge for the year
140
854
994
Disposals
(948)
—
(948)
At 31 December 2024
27
1,113
1,140
Net book value at 31 December 2024
107
1,737
1,844
Cost
At 1 January 2023
799
—
799
Additions 
198
804
1,002
Lease modifications
969
—
969
At 31 December 2023
1,966
804
2,770
Depreciation
At 1 January 2023
686
—
686
Charge for the year
149
259
408
At 31 December 2023
835
259
1,094
Net book value at 31 December 2023
1,131
545
1,676
The Company entered into a new property lease in 2023 with a cost of £134,000. The depreciation charge for the year was £27,000 
(2023: £nil). The net book value at 31 December 2024 of £107,000 (2023: £134,000) is included within the Group right-of-use asset as above.
During 2024, as disclosed in note 12, the Group entered into an agreement to purchase its main office facilities in Nottingham from 
a related party (as disclosed in note 25). For the purposes of the Group consolidated balance sheet position the lease has been disposed 
of in the year. In 2023, this lease arrangement for the office was extended (on an arm’s length basis) with the same related party.
Other assets relate to lease arrangements for motor vehicles to undertake engineering activities. 
14. Investments in subsidiaries
The Company has the following direct and indirect investments in subsidiaries, all of which are incorporated in the United Kingdom:
Company name
Holding
Proportion of 
shares held
Nature of business
Yü Energy Holding Limited
Ordinary shares
100%
Gas shipping services and holding company
Yü Energy Retail Limited1
Ordinary shares
100% 1
Supply of energy to businesses
Yu Water Limited
Ordinary shares
100%
Supply of water to businesses
KAL Portfolio Trading Limited
Ordinary shares
100%
Dormant/holding company
Yü PropCo Leicester Limited2
Ordinary shares
100% 2
Property ownership
Yü PropCo Nottingham Limited2
Ordinary shares
100% 2
Property ownership
Yü-Smart Limited
Ordinary shares
100%
Smart metering installation and maintenance
Yü Services Limited
Ordinary shares
100%
Holding company
Kensington Meter Assets Limited3
Ordinary shares
100% 3
Ownership of energy meter assets
All of the above entities are included in the consolidated financial statements and are direct holdings of the Company except: 
1.	 Yü Energy Retail Limited is a subsidiary of Yü Energy Holding Limited.
2.	 Yü PropCo Leicester Limited and Yü PropCo Nottingham Limited are subsidiaries of KAL Portfolio Trading Limited.
3.	 Kensington Meter Assets Limited is a subsidiary of Yü Services Limited.
All entities have the same registered address as Yü Group PLC. The address is listed as part of the Company information on page 100.
The carrying value of investments in subsidiaries for the Company are as follows:
2024
2023 
£’000
£’000
At 1 January
—
—
Additions
50
—
At 31 December
50
—
Investments in subsidiaries are stated at cost, less any provision for impairment.
15. Deferred tax assets
Deferred tax assets are attributable to the following:
Group
Company 
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Property, plant and equipment
(745)
(293)
— 
—
Tax value of loss carry-forwards
—
792
—
—
Share based payments
3,587
1,470
—
1,470
2,842
1,969
—
1,470
Movement in deferred tax in the period:
At 
1 January 
2024
£’000
Recognised 
in income
£’000
Recognised 
directly 
in equity
£’000
At 
31 December 
2024
£’000
Property, plant and equipment
(293)
(452)
—
(745)
Tax value of loss carry-forwards
792
(792)
—
—
Share based payments
1,470
80
2,037
3,587
1,969
(1,164)
2,037
2,842
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
87
86

15. Deferred tax assets continued
At 
1 January 
2023
£’000
Recognised 
in income
£’000
Recognised 
directly 
in equity
£’000
At 
31 December 
2023
£’000
Property, plant and equipment
(21)
(272)
—
(293)
Tax value of loss carry-forwards
4,717
(3,925)
—
792
Share based payments
604
—
866
1,470
5,300
(4,197)
866
1,969
The deferred tax asset is expected to be utilised by the Group in the coming years and there is no time limit to utilisation of such losses. 
The Board forecasts sufficient taxable income as a result of the growth in the customer base and increased profitability against which it 
will utilise these deferred tax assets.
Deferred tax for the Company for 2024 and 2023 includes the Group movements recognised directly in equity in share-based payments. 
There was no other movement in deferred tax in the year (2023: £220,000 which is recognised in income relating to tax losses 
carried forward).
16. Inventory
The Group has the following inventory balances in relation to its engineering activities:
2024
£’000
2023
£’000
Stock of goods for resale
369
546
369
546
There is no inventory held by the Company.
17. Trade and other receivables
Group 
Company 
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Current
Net trade receivables
16,065
11,784
—
—
Net accrued income
57,769
52,325
—
—
Prepayments
1,260
2,354
66
13
Costs to obtain customer contracts 
9,670
3,890
—
—
Cash collateral deposited for commodity hedging
—
49,822
—
—
Industry collateral deposits
7,029
4,443
—
—
Other receivables
5,322
2,604
651
500
Amount due from subsidiary undertakings
—
— 
415
25,966
97,115
127,222
1,132
26,479
Non-current
Costs to obtain customer contracts
11,786
5,231
—
—
Amount due from subsidiary undertakings
—
—
11,413
3,297
11,786
5,231
11,413
3,297
The reconciliation of gross trade receivables and accrued income and expected credit loss provision for the Group is as follows: 
2024 
2023 
Trade
 receivables
£’000
Accrued 
income
£’000
Trade
 receivables
£’000
Accrued 
income
£’000
Gross carrying amount
50,432
60,002
39,435
54,035
Provision for doubtful debts and expected credit loss
(34,367)
(2,233)
(27,651)
(1,710)
Net carrying amount
16,065
57,769
11,784
52,325
17. Trade and other receivables continued
The Group applies the simplified IFRS 9 approach in measuring expected credit losses which uses a lifetime expected credit loss 
allowance for all trade receivables and accrued income. To measure expected credit losses on a collective basis, trade receivables and 
accrued income are grouped based on similar credit risk and ageing. The expected credit loss of trade receivables and accrued income 
are allocated between two credit risk groups made up of active customer accounts (“Active”), which represent customers that remain on 
supply at the balance sheet date, and those customers which have left the supply (“Terminated”) of the Group.
Provision rates for customer balances are determined based on the age of the balance outstanding, whether the customer remains being 
supplied energy by the Group, an assessment of historical debt and recovery on a customer basis and the extent and position of the 
balance in the Group’s credit control process. Credit losses are adjusted to reflect current and forward-looking macroeconomic factors 
affecting the customers’ ability to settle the amounts outstanding based on available information available at the reporting date about 
past events, current conditions and a forward-looking view of future economic conditions. There have been no significant changes in the 
estimation techniques or significant assumptions made during the reporting period.
The gross amount of trade receivables and accrued income is stated inclusive of VAT and CCL of approximately 17% which, 
on the write‑off of debt, would typically be recoverable and is therefore not provided for.
Expected credit losses and the recognition, where appropriate, of previous customer credit balances are recognised in the income 
statement as net impairment losses on financial and contract assets.
The lifetime expected loss provision for trade receivables and accrued income is as follows:
Active
Current
£’000
More than
30 days past due
£’000
More than
60 days past due
£’000
More than
90 days past due
£’000
Total
£’000
31 December 2024
Gross trade receivables
4,750
1,792
1,283
5,061
12,886
Gross accrued income
60,002
—
—
—
60,002
Expected credit loss rate
5%
36%
41%
66%
11%
Expected credit loss allowance
(3,258)
(638)
(527)
(3,345)
(7,768)
31 December 2023
Gross trade receivables
4,738
2,724
1,308
6,693
15,463
Gross accrued income
54,035
—
—
—
54,035
Expected credit loss rate
6%
56%
67%
76%
16%
Expected credit loss allowance
(3,622)
(1,534)
(870)
(5,077)
(11,103)
Terminated
Current
£’000
More than
30 days past due
£’000
More than
60 days past due
£’000
More than
90 days past due
£’000
Total
£’000
31 December 2024
Gross trade receivables
2,356
1,637
1,493
32,060
37,546
Gross accrued income
—
—
—
—
—
Expected credit loss rate
43%
68%
66%
80%
77%
Expected credit loss allowance
(1,022)
(1,113)
(985)
(25,712)
(28,832)
31 December 2023
Gross trade receivables
2,090
1,403
808
19,671
23,972
Gross accrued income
—
—
—
—
—
Expected credit loss rate
30%
50%
69%
83%
76%
Expected credit loss allowance
(635)
(703)
(556)
(16,364)
(18,258)
Movements in the provision for doubtful debts and expected credit loss in gross trade receivables are as follows:
2024
2023 
£’000
£’000
Opening balance
27,651
19,499
Provisions recognised less unused amounts reversed
13,008
14,824
Provision utilised in the year
(6,292)
(6,672)
Closing balance – provision for doubtful debts and expected credit losses
34,367
27,651
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 89
88

17. Trade and other receivables continued
Movements in the provision for doubtful debts and expected credit loss in accrued income are as follows:
2024
2023 
£’000
£’000
Opening balance
1,710
1,830
Provisions recognised less unused amounts reversed
523
(120)
Provision utilised in the year
—
—
Closing balance – provision for doubtful debts and expected credit losses
2,233
1,710
The net impairment losses on financial and contract assets of £13,527,000 (2023: £14,309,000) consist of £13,008,000 (2023: £14,824,000) 
provision for bad debts and expected credit loss on trade receivables, a £523,000 charge (2023: £120,000 credit) for expected credit loss 
on accrued income and £4,000 credit (2023: £526,000 credit) for other balances written back.
The directors consider that the carrying amount of trade and other receivables approximates to their fair value due to their maturities 
being short term.
The Group other receivables balance contains £720,000 (2023: £522,000) relating to bank cash deposits and restricted funds, of which 
£500,000 (2023: £500,000) is held by the Company. These funds do not fulfil the criteria of being classified as cash and cash equivalents 
in view of the balance being secured for operational activities of the Group.
The Board of Yü Group PLC has considered the provisions around impairment of intercompany indebtedness contained within IFRS 9 
“Financial Instruments” and concluded (on the basis of other amounts due to subsidiaries offsetting receivable balances and amounts 
becoming due shortly after the balance sheet date) that there is no requirement for an expected credit loss provision at 31 December 2024 
(2023: no provision).
18. Cash and cash equivalents
Group 
Company 
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Cash at bank and in hand
85,204
32,477
42,845
7
85,204
32,477
42,845
7
As disclosed in note 17, the cash and cash equivalents amounts exclude £720,000 (2023: £522,000) of cash which is included in other receivables. 
19. Trade and other payables
Group 
Company 
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Current
Trade payables
10,237
6,492
151
136
Energy and industry cost accruals
47,337
60,335
—
—
Renewable obligation liability
35,374
21,917
—
—
Operating and other accruals
7,791
6,485
21
25
Lease liabilities
894
354
25
24
Tax and social security
17,172
15,347
—
—
Other payables
14,859
12,915
—
—
Amounts due to subsidiary undertakings
—
—
1,756
— 
133,664
123,845
1,953
185
Non-current
 
Accrued expenses
2,064
— 
590
— 
Lease liabilities
906
1,281
55
80
Amounts due to subsidiary undertakings
—
—
15,000
— 
 
2,970
1,281
15,645
80
Included within amounts due to subsidiary undertakings in the Company as at 31 December 2024 is a £15,000,000 formal intra-Group 
loan payable to Yü Energy Retail Limited. The initial loan term is for a period of three years plus an extended term of 18 months from 
notice. Interest is accrued daily on the loan equivalent to an annual rate of 0.5% below SONIA.
19. Trade and other payables continued
Energy and industry cost accruals have decreased as a result of Unidentified Gas (“UIG”) stabilising after volatile fluctuations in 2020 
as a result of the pandemic, and in 2023 as a result of the outturns of unexpected low gas demand caused by the energy crisis. 
Subsequently there has been a reduction in cost accruals relating to customer contracts that are no longer required.
Lease liabilities
Group
Buildings
£’000
Motor vehicles
£’000
Total
£’000
At 1 January 2024
1,081
554
1,635
Additions
—
1,921
1,921
Interest expense
59
108
167
Disposals
(912)
—
(912)
Payments
(148)
(863)
(1,011)
At 31 December 2024
80
1,720
1,800
Current
25
869
894
Non-current
55
851
906
At 1 January 2023
160
—
160
Additions
134
868
1,002
Interest expense
45
36
81
Lease modification
969
—
969
Payments
(227)
(350)
(577)
At 31 December 2023
1,081
554
1,635
Current
88
266
354
Non-current
993
288
1,281
Company
2024
Buildings
£’000
2023
Buildings
£’000
At 1 January
104
—
Additions
—
134
Interest expense
6
—
Payments
(30)
(30)
At 31 December
80
104
Current
25
24
Non-current
55
80
The incremental borrowing rate used to measure lease liabilities was 6%. The same rate was applicable for both the leased buildings 
and motor vehicles.
The contractual maturities (representing undiscounted contractual cash flows) of the lease liabilities are disclosed in note 21. 
The total cash outflow for Group leases in 2024 was £989,000 (2023: £577,000) and for the Company was £8,000 (2023: £30,000).
Lease payments not recognised as a liability
The Group has elected not to recognise a right-of-use asset or lease liability for short-term leases (leases of expected terms of 12 months 
or less) or leases of low value assets. Payments under such leases are expensed on a straight-line basis. During FY24 the amount 
expensed to profit and loss was £5,000 (2023: £1,000).
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
91
90

20. Borrowings
Group
Company
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Current
Bank loan
222
3
—
—
Non-current
 
Bank loan
4,745
352
—
—
Total borrowings
4,967
355
—
—
Borrowings solely relate to the Group’s investment in smart meters which return an index-linked, recurring annuity over a 15+ year term. 
The amount outstanding are from amounts drawn on a £5.2m facility, agreed during 2023, with Siemens Finance in relation to the finance 
of such meters. Repayments are over a 10-year period with a bullet repayment, and with an interest rate fixed at the date of drawdown. 
The borrowings are fully secured on the assets of the wholly owned subsidiary entity, Kensington Meter Assets Limited.
The loan is shown net of unamortised arrangement fees of £190,000 which are being amortised over the life of the loan.
The contractual maturities (representing undiscounted contractual cash flows) of the bank loans are disclosed in note 21.
21. Financial instruments and risk management
The Group’s principal financial instruments are cash, trade and other receivables, trade and other payables and derivative financial assets. 
The categories of financial instruments, including contract assets and liabilities, held by the Group are as follows:
2024
£’000
2023
£’000
Financial assets
Cash and cash equivalents
85,204
32,477
Financial assets recorded at amortised cost
86,185
120,978
Financial liabilities
Financial liabilities recorded at amortised cost
(120,760)
(108,499)
Lease liabilities
(1,800)
(1,635)
Management considers that the book value of financial assets and liabilities recorded at amortised cost and their fair value are 
approximately equal.
Derivative instruments, related to the Group’s hedging of forward gas and electricity demand, are level 1 financial instruments and, 
should they not be treated as for “own use” under IFRS 9, would be measured at fair value through the statement of profit or loss. 
Such fair value would be measured by reference to quoted prices in active markets for identical assets or liabilities. All derivatives are held 
at a carrying amount equal to their fair value at the period end.
The Group trades entirely in pounds sterling and therefore it has no foreign currency risk.
The Group has exposure to the following risks from its use of financial instruments: 
a)	 commodity hedging and derivative instruments (related to customer demand, market price volatility and counterparty credit risk); 
b)	 customer, industry participants and financial institution credit risk; and
c)	 liquidity risk.
21. Financial instruments and risk management continued
(a) Commodity hedging and derivative instruments
The Group is exposed to market risk in that changes in the price of electricity and gas may affect the Group’s income or liquidity position. 
The use of derivative financial instruments to hedge customer demand also results in the Group being exposed to risks from significant 
changes in customer demand (beyond that priced into the contracts), and counterparty credit risk with the trading counterparty.
Commodity, energy prices and customer demand
The Group uses commodity purchase contracts to manage its exposures to fluctuations in gas and electricity commodity prices. 
The Group’s objective is to reduce risk in energy price volatility by entering into back-to-back (to the extent practical) energy contracts 
with its suppliers and customers, in accordance with a Board-approved risk mandate. Commodity purchase contracts are entered into as 
part of the Group’s normal business activities. 
Commodity purchase contracts are expected to be delivered entirely to the Group’s customers and are therefore classified as “own use” 
contracts. These instruments do not fall into the scope of IFRS 9 and therefore are not recognised in the financial statements. 
If any of the contracts in the Group’s portfolio are expected to be settled net in cash and are not entered into so as to hedge, in the normal 
course of business, the demand of customers, then such trades are measured at fair value. The gain or loss on remeasurement to fair value 
is recognised immediately in profit and loss. All forward trades were considered to meet the criteria for “own use” at 31 December 2024.
As far as practical, in accordance with the risk mandate, the Group attempts to match new sales contracts (based on estimated 
energy consumption, assuming normal weather patterns, over the contract term) with corresponding commodity purchase contracts. 
There is a risk that at any point in time the Group is over or under-hedged. Holding an over or under-hedged position opens the Group up 
to market risk which may result in either a positive or negative impact on the Group’s margin and cash flow, depending on the movement 
in commodity prices. In view of the Group’s commodity hedging position and available mitigation, any major deviation in customer 
demand is not considered to deliver a material impact on the Group’s financial performance.
Increased volatility of global gas and electricity commodity prices had increased the potential gain or loss for an over or under-hedged 
portfolio over the 2023 and 2024 periods, and the Group continues to closely monitor its customer demand forecast to manage volatility. 
The Group also applies premia in its pricing of contracts to cover some market volatility (which has proven to be robust despite the market 
context), and contracts with customers also contain the ability to pass through costs which are incurred as a result of customer demand 
being materially different to the estimated volume contracted.
As contracts are expected to be outside of IFRS 9, there is no sensitivity analysis provided on such contracts.
Liquidity risk from commodity trading
The Group’s trading arrangements can, in the absence of suitable credit lines or other arrangements being in place, result in the need 
to post cash or other collateral to trading counterparties when commodity markets are below the Group’s average weighted price 
contracted forward. A significant reduction in electricity and gas markets could, therefore, lead to a material exposure arising for any 
trading counterparty which, in the absence of a suitable credit arrangement, could result in credit support such as cash being required 
as collateral.
As part of the Group’s new Trading Agreement with Shell, signed in February 2024, there is no requirement in the normal course to provide 
any such credit support and, as such, no impact on liquidity risk in the normal course of business.
Trading counterparty credit risk
In mirror opposite to the liquidity risk noted above, the Group carries credit risk to trading counterparties where market prices are above 
the average weighted price contracted forward. This risk is mitigated by energy delivered and not yet paid for, and no credit risk is therefore 
assessed as held at 31 December 2024. 
The Board monitors the position in respect of credit exposure with its trading counterparties, and contracts only with major organisations 
which the Board considers to be robust and of appropriate financial standing. The Group’s new agreement with a group of Shell’s standing 
has significantly reduced the exposure to counterparty risk, in view of the robust standing and contractual protections.
(b) Customer and financial institution or other counterparty credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations and arises principally from the Group’s receivables from customers, the Group’s bankers where cash despots are held, and the 
Group’s trading counterparties as noted in section (a) above. These operational exposures are monitored and managed at Group level.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
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92

21. Financial instruments and risk management continued
(b) Customer and financial institution or other counterparty credit risk continued
Credit risk related to customer trade receivables
All customers operate in the UK and turnover is made up of a large number of customers each owing relatively small amounts. 
New customers have their credit checked using an external credit reference agency prior to being accepted as a customer. The provision 
of a smart meter is also mandatory for some sales channels.
Credit risk is further managed through the Group’s standard business terms, which require all customers to make a monthly payment 
predominantly by direct debit and requires security deposits in advance where appropriate. At 31 December 2024 there were no 
significant concentrations of credit risk. The carrying amount of the financial assets (less the element of VAT and CCL included in the 
invoiced balance, which is recoverable in the event of non-payment by the customer) represents the maximum credit exposure at any 
point in time.
The Board considers the exposure to debtors based on the status of customers in its internal debt journey, the level of customer 
engagement in finding an appropriate solution, the customer’s creditworthiness, the provision for doubtful debts and expected credit 
loss held, the level of reclaimable VAT and CCL on the balances and cash received after the period end.
At 31 December 2024 the Group held a provision against doubtful debts and expected credit loss of £36,600,000 (2023: £29,361,000). 
This is a combined provision against both trade receivables at £34,367,000 (2023: £27,651,000) and accrued income at £2,233,000 
(2023:  £1,710,000). The increase reflects the growth in the Group’s activities, which is mitigated by strong customer collections 
recorded in 2024.
In relation to trade receivables, after provision and accounting for VAT and CCL reclaimable the maximum exposure assessed by directors 
is less than 9% of the gross balance, being £4,392,000, pre the consideration of any cash received from customers post the balance sheet 
date. If expected customer credit loss rate on trade receivables was +/-1% of that assessed, the gain or loss arising recognised in the 
income statement and impacting net assets would be +/-£504,000. 
If the expected customer credit loss rate on accrued income was +/-1%, the gain or loss arising would be +/-£600,000.
Credit risk related to industry participants
The Group holds exposure to certain industry participants which, under Ofgem licence and market regulatory conditions, require 
payments in advance or other credit support. The total paid and outstanding to such industry participants at 31 December 2024 of 
£7,029,000 represents the maximum credit exposure. 
Such amounts due are considered by management and refunds are requested, or alternative security provided by non-cash means, 
to the extent practicable. In view of the quasi-regulated nature of such counterparties, the directors consider the credit exposure to 
be low risk.
Credit risk with financial institutions 
Cash balances are held in current and deposit accounts with the Group’s bank, and short-term deposit accounts (which are either interest 
or non-interest accounts) with other major financial institutions. 
At 31 December 2024 the Group had £85,204,000 (2023: £32,477,000) of cash and bank balances (as per note 18). This balance can also 
fluctuate materially during the normal working capital cycle of the Group, reaching significantly above the reported balance through each 
monthly cycle, and increasing to a typical high point on 30 August of each year. 
The Group only holds cash deposits with highly rated financial institutions, with significant credit rating, and diversified from the Group’s 
main banker to at least one further institution.
(c) Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Board is responsible for 
ensuring that the Group has sufficient liquidity to meet its financial liabilities as they fall due and does so by monitoring cash flow 
forecasts and budgets. 
The Board also monitors the position in respect of the Group’s performance against covenants as part of its trading arrangements, 
and any requirements under its licence to operate including its Ofgem energy supply licence. 
As part of assessing the Group’s liquidity, the Board considers: low profitability; delays in customer receivable payments; major risks and 
uncertainties; and the ability to comply with its Trading Agreement. 
A deemed low cash collection scenario of +/-1% of billed cash in a month being delayed, in which customers delay or default on payment, 
would result in cash flow timing adjustments to management expectations of £455,000.
21. Financial instruments and risk management continued
(c) Liquidity risk continued 
Undiscounted contractual cash flows
The tables below have been drawn up based on the undiscounted contractual maturities of the Group’s financial liabilities, including interest 
that will be unwound on those liabilities:
Group
Carrying 
amounts
£’000
Within 1 year
£’000
2-5 years
£’000
After 5 years
£’000
Contractual cash
 flows
£’000
Trade and other payables
115,793
114,857
976
—
115,833
Borrowings
4,967
629
2,517
4,324
7,470
Lease liabilities
1,800
976
947
—
1,923
At 31 December 2024
122,560
116,462
4,440
4,324
125,226
Trade and other payables
109,425
109,425
—
—
109,425
Borrowings
355
67
268
530
865
Lease liabilities
1,635
450
954
595
1,999
At 31 December 2023
111,415
109,942
1,222
1,125
112,289
22. Share capital and reserves
Share capital
2024
Number
2024
£’000
2023
Number
2023
£’000
Allotted and fully paid ordinary shares of £0.005 each
17,019,315
85
16,741,195
84
The Company has one class of ordinary share with nominal value of £0.005 each, which carries no right to fixed income. The holders 
of ordinary shares are entitled to receive dividends as declared and are entitled to one vote per share at meetings of the Company. 
The Company holds 234,978 shares in treasury and as at 31 December 2024, the total number of shares in issue with voting rights was 
16,784,337 (2023: 16,741,195).
The Group and Company-only movement in share capital and reserves is as per the statement of changes in equity as detailed 
on pages 67 and 68.
Share capital represents the value of all called up, allotted and fully paid shares of the Company. The movement in the year relates to the 
exercise of various share options, at exercise prices of between £0.005 and £10.38.
The share premium movement in the year for the Group and the Company relates to:
	5 the excess of the price at which share options were exercised during the year, over the £0.005 nominal value of those shares, 
being £375,000 during the year (2023: £124,000); and 
	5 the cancellation of the share premium account on 3 July 2024, when such cancellation was approved and certified under 
the Companies Act 2006. The share premium account of £12,284,000 was credited to distributable reserves on that date.
Treasury shares
On 22 May 2024 the Company purchased 234,978 ordinary shares at a price of £17 a share totalling £3,995,000 to hold in treasury. 
It is intended that these ordinary shares held in treasury will be utilised to satisfy future option exercises. On 29 January 2025 the Group 
transferred 5,482 ordinary shares from treasury to settle an exercise of employee share options.
Other equity
2024
Number
2024
£’000
2023
Number
2023
£’000
Treasury shares
(234,978)
(3,995)
—
—
Merger reserve 
The merger reserve was previously created as part of the 2016 Group reorganisation prior to listing and has been reclassified 
in the financial year.
Retained earnings
Retained earnings comprises the Group’s cumulative annual profits and losses, including adjustments for equity-settled share-based 
payments (and related tax), the purchase of shares to be held in treasury, and the credit as a result of the cancellation of the share 
premium account.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
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94

23. Share based payments
The Group operates a number of share option plans for qualifying employees, both as equity and cash-settled share-based remuneration 
schemes. Equity-settled options in the plans are settled in equity in the Company. 
The terms and conditions of the outstanding grants made under the Group’s schemes are as follows:
Exercisable between 
Amount 
outstanding at 
31 December 
2024 
Amount 
outstanding at 
31 December 
2023 
Date of grant
Expected 
term
Commencement
Lapse
Exercise 
price
Vesting 
schedule
6 April 2017
3
6 April 2020
6 April 2027
£0.005
1
43,950
43,950
6 April 2017
6.5
6 April 2020
6 April 2027
£2.844
1
87,900
87,900
28 September 2017
6.5
28 September 2020
28 September 2027
£5.825
1
13,500
27,000
9 April 2018
6.5
9 April 2021
9 April 2028
£10.38
1
38,084
59,084
26 September 2018
6.5
26 September 2021
26 September 2028
£8.665
1
—
6,539
25 February 2019
6.5
25 February 2022
25 February 2029
£1.09
1
—
20,000
4 October 2020
3
30 April 2023
4 October 2030
£0.005
2
76,617
172,388
4 October 2020
3
30 April 2024
4 October 2030
£0.005
2
76,617
172,388
13 May 2022
2
30 April 2024
4 October 2030
£0.005
2
—
25,539
1 December 2022
3
1 January 2026
1 July 2026
£2.28
3
141,715
156,536
19 December 2022
3.3
31 March 2026
19 December 2032
£0.005
4
662,000
762,000
17 May 2024
2
31 March 2026
17 May 2034
£0.005
5
30,000
—
1,170,383
1,533,324
Weighted average remaining contractual life of options outstanding 
6.1 years
7.1 years
The following vesting schedules apply to the options:
1.	 100% of options vest on the third anniversary of date of grant.
2.	 100% of options have vested on the achievement of a performance condition related to the Group’s share price at a pre‑determined date.
3.	 100% of options vest on the third anniversary of the Save As You Earn (“SAYE”) savings contract start date.
4.	 The level of vesting is dependent on a performance condition, being the Group’s EBITDA over a qualifying period. Shares are expected 
to vest in full.
5.	 The level of vesting is dependent on a performance condition, being the number of meters owned over a qualifying period.
The number and weighted average exercise price of equity-settled share options were as follows:
2024
Shares
2023
Shares
Balance at the start of the period
1,533,324
1,722,632
Granted
30,000
—
Forfeited
(114,821)
(97,731)
Lapsed
—
— 
Exercised
(278,120)
(91,577)
Balance at the end of the period
1,170,383
1,533,324
Vested at the end of the period
336,668
416,861
Exercisable at the end of the period
336,668
416,861
Weighted average exercise price for:
Options granted in the period
£0.005
—
Options forfeited in the period
£0.299
£0.534
Options exercised in the period
£1.353
£1.354
Weighted average share price of exercised shares
£17.03
£9.27
Exercise price in the range:
From
£0.005
£0.005
To
£10.38
£10.38
23. Share based payments continued
The fair value of each option grant is estimated on the grant date using an appropriate option pricing model. The following fair value 
assumptions were assumed in the year:
2024
2023
Dividend yield
2.4%
— 
Risk-free rate
4.3%
—
Share price volatility
66%
—
Expected life (years)
2 years
— 
Weighted average fair value of options granted during the period
£16.40
—
For the cash-settled share scheme, the following information is relevant: 
2024
Options
2023
Options
Balance at the start of the period
—
—
Granted
240,000
—
Forfeited
(65,500)
—
Lapsed
—
—
Exercised
—
—
Balance at the end of the period
174,500
—
Weighted average exercise price for:
 
 
Options granted in the period
£10.00
—
Options forfeited in the period
£10.00
—
Options exercised in the period
—
—
Weighted average share price of exercised shares
—
—
The fair value of each option grant is estimated on the grant date using the Black-Scholes option pricing model. The following fair value 
assumptions were assumed in the year: 
2024
2023
Risk-free rate
3.5%
—
Share price volatility
60%
—
Expected life (years)
3.25 years
— 
Weighted average fair value of options granted during the period
£13.03
—
The share price volatility assumption in 2024 was based on the actual historical share price of the Group since January 2023.
The total expenses recognised for the year arising from share-based payments are as follows:
2024
£’000
2023
£’000
Equity-settled share-based payment expense 
958
1,150
Cash-settled share-based payment expense
590
—
National Insurance costs related to share options
2,439
108
Total share-based payment charge
3,987
1,258
Employer’s National Insurance contributions are accrued, where applicable on unapproved (for tax purposes) share options, at the rate 
of 13.8% or 15.0% (2023: 13.8%) which management expects to be the prevailing rate at the time the options are exercised.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024
97
96

24. Commitments
Commodity purchase commitments
As disclosed in note 21, the Group has entered into commodity purchase contracts to hedge its exposures to fluctuations in gas and 
electricity commodity prices which meet the criteria for “own use” and are classified as off-balance sheet arrangements. Such contracts to 
purchase gas and electricity are set so as to match, to the extent possible, the demand from customers; therefore, they play a significant 
role in securing the forward expected gross margin on customer contracts which are set at the point of contracting new customers.
As part of the Group’s risk mandate, the total commodity purchase contracts at 31 December 2024 amount to £315,037,000 
(2023: £302,857,000). Such purchase contracts carry inherent risk to the Group through the value of such contracts, being significant 
commitment costs, and the potential exposure should customer contracts not cover commitment costs. The Group, however, has a 
significant contract book in excess of the purchase commitments, which limits the exposure risk, which is considered to be low, given they 
are underpinned by customer contracts. The benefits to the Group of the commodity purchase contract commitments arises through 
fixing future commodity costs against contracted revenue where a pre-determined margin and profit are realised.
Capital commitments 
The Group has entered into contracts to develop its digital platform as part of the Digital by Default strategy. Such contracts may be 
terminated with a limited timescale and as such are not disclosed as a capital commitment.
The Group and Company have no other capital commitments at 31 December 2024 (2023: £nil).
Security
The Group has entered into Trading Agreements with the Shell group in February 2024 to provide access to commodity markets. 
As part of this arrangement, as is common for such structures, there is a requirement to meet certain covenants, a fixed and floating 
charge (including mandate over certain banking arrangements in the event of default) over the main trading subsidiaries of the Group, 
being Yü Energy Holding Limited and Yü Energy Retail Limited, and a parent company guarantee from the Company.
As part of the Group’s activities in financing smart meters, a Group entity has provided security over smart meter assets in relation to 
bank debt provided by Siemens Finance.
Yü Group PLC provides parent company guarantees on behalf of its wholly owned subsidiaries to a small number of industry counterparties 
as is commonplace for the utilities sector. 
As disclosed in note 17, included in other receivables of the Company and the Group is an amount of £500,000 held in a separate bank 
account over which the Group’s bankers have a fixed and floating charge.
Contingent liabilities
The Group had no contingent liabilities at 31 December 2024 (2023: £nil).
25. Related parties and related party transactions
The Group has transacted with CPK Investments Limited (an entity owned by Bobby Kalar). 
CPK Investments Limited previously owned and leased the Nottingham office from which the Group operated via a lease to Yü Energy 
Retail Limited. In 2023 the directors, after taking external advice including from an external independent valuer, reviewed the terms of 
the lease with CPK Investments Limited for the Nottingham head office. The Group entered into an agreement in April 2023 to extend the 
term of the lease and amended certain terms (which remained on an arm’s length basis).
In 2024, the property was sold by CPK Investments Limited to the Group to provide additional flexibility for the Group’s property strategy. 
The consideration paid of £1,709,000 was largely based on an independent valuation of the building, together with an assessment of value 
of fixtures and fittings acquired. The lease agreement between Yü Energy Retail Limited and CPK Investments Limited was transferred 
between Group entities and disposed of for the purposes of the consolidated Group accounts. 
During 2024 the Group paid £92,000 in lease rental and service charges to CPK Investments Limited (2023: £135,000). There was a net 
balance of £35,000 owed to the Group from CPK Investments Limited at 31 December 2024, which was settled in full in January 2025 
(2023: net payable of £35,000).
On 17 May 2024 the Company acquired 234,978 ordinary shares, at the then-market rate of £17 per share, via its broker Liberum 
Wealth Limited. These shares remain in treasury on 31 December 2024. On the same date as the Company’s purchase, Paul Rawson 
(Chief Financial Officer) and a person closely related to him, and two employees of the Group, sold shares through Liberum Capital 
Limited, of which some such shares were sold at the same market price (less commission).
All transactions with related parties have been carried out on an arm’s length basis.
26. Net cash/(net debt) reconciliation
The net cash/(net debt) and movement in the year were as follows:
2024
£’000
2023
£’000
Cash and cash equivalents
85,204
32,477
Borrowings
(4,967)
(355)
Net cash
80,237
32,122
The movements in net cash/(net debt) and lease liabilities were as follows:
Cash
£’000
Borrowings
£’000
Sub-total 
net cash
£’000
Leases
£’000
Net cash less
 leases
£’000
Balance as at 1 January 2023 
18,970
—
18,970
(160)
18,810
Cash flows:
 Movement in cash and cash equivalents
13,507
—
13,507
—
13,507
 Drawdown of new borrowings
—
(356)
(356)
—
(356)
 Interest
—
(4)
(4)
(81)
(85)
 Repayment
—
5
5
577
582
Recognition of leases on acquired right-of-use assets
—
—
—
(1,002)
(1,002)
Modification of lease liabilities
—
—
—
(969)
(969)
Balance as at 31 December 2023
32,477
(355)
32,122
(1,635)
30,487
Cash flows:
 Movement in cash and cash equivalents
52,727
—
52,727
—
52,727
 Drawdown of new borrowings
—
(4,647)
(4,647)
—
(4,647)
 Interest
—
(239)
(239)
(167)
(406)
 Repayment
—
274
274
1,011
1,285
Recognition of leases on acquired right-of-use assets
—
—
—
(1,921)
(1,921)
Disposal of lease liabilities
—
—
—
912
912
Balance as at 31 December 2024
85,204
(4,967)
80,237
(1,800)
78,437
27. Subsidiary audit exemption
The following UK subsidiary undertakings are exempt from the requirements of an audit for the year ended 31 December 2024, under 
section 479A of the Companies Act 2006.
Company name
Company Number
Yu Water Limited
09918643
Yü PropCo Leicester Limited
14307346
Yü PropCo Nottingham Limited
15994888
Yü-Smart Limited
12311416
Yü Services Limited
11440201
28. Post-balance sheet events
On 29 January 2025 the Group transferred 5,482 ordinary shares from treasury to settle an exercise of employee share options. 
There are no other significant post-balance sheet events.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
YÜ GROUP PLC 
Annual report and financial statements 2024 99
98

Company Secretary
Paul Rawson 
Company website and email
www.yugroupplc.com 
ir@yugroupplc.com
Registered office 
CPK House 
2 Horizon Place 
Nottingham Business Park 
Mellors Way 
Nottingham NG8 6PY 
Nominated adviser 
Panmure Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY
Corporate broker 
Panmure Liberum Capital Limited
Ropemaker Place
25 Ropemaker Street
London EC2Y 9LY
Auditor
RSM UK Audit LLP 
2nd Floor 
East West Building
2 Tollhouse Hill 
Nottingham NG1 5FS 
Solicitors to the Company 
DLA Piper UK LLP 
160 Aldersgate Street 
Barbican 
London EC1A 4HT
Osborne Clarke LLP
One London Wall
London EC2Y 5EB
Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen B62 8HD 
0121 585 1131 
Financial PR 
Teneo
The Carter Building
11 Pilgrim Street
London EC4V 6RN
COMPANY INFORMATION
FINANCIAL STATEMENTS
YÜ GROUP PLC 
Annual report and financial statements 2024
100
Yü Group PLC’s commitment to environmental issues is 
reflected in this Annual Report, which has been printed on 
Symbol Freelife Satin, an FSC® certified material. This document 
was printed by L&S using its environmental print technology, 
which minimises the impact of printing on the environment, 
with 99% of dry waste diverted from landfill. The printer is a 
CarbonNeutral® company. Both the printer and the paper mill 
are registered to ISO 14001.
CBP029915

CPK House
2 Horizon Place
Nottingham Business Park
Mellors Way
Nottingham NG8 6PY
www.yugroupplc.com
GROUP PLC
YÜ GROUP PLC  ANNUAL REPORT AND FINANCIAL STATEMENTS 2024