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Yu Group PLC

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FY2021 Annual Report · Yu Group PLC
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TRANSFORMING BUSINESS 
UTILITY SUPPLY
YÜ GROUP PLC
Annual report and financial statements 2021

G R O U P   P LC

 
 
 
 
 
 
 
 
WHO WE ARE

WE ARE THE LEADING 
CHALLENGER SUPPLIER OF GAS, 
ELECTRICITY AND WATER, WITH 
THE CAPABILITY TO SERVICE 
EVERY BUSINESS IN THE UK

WE ARE PROUD TO BE SUPPORTING UK BUSINESSES WITH A 
UNIQUE CUSTOMER OFFER AND FOCUS ON DIGITAL TRANSFORMATION

We have delivered strong 
profitable growth in a year 
of significant market disruption, 
cementing our position as a 
leading challenger supplier 
to the Big Six.

Our strong processes 
and robust hedging 
strategy have allowed us 
to successfully navigate 
market conditions and 
emerge stronger.

Underpinned by 
these foundations we 
are poised for continued 
strong growth in 2022 
and beyond.

OUR STRATEGY

More detail on page 18

BIGGER

BETTER

FASTER

STRONGER

Strong organic growth 
and, where value 
accretive, strategic 
acquisitions

Robust financial and 
commercial discipline 
to deliver our financial 
plan to improve results 
as we scale

Digital by Default and 
providing innovative 
solutions to increase 
market share and 
enhance operational 
efficiency

Deliver great customer 
experience with an 
experienced, capable 
team and strong 
corporate governance

WHAT MAKES US DIFFERENT

More detail on page 16

Digital:
A simple digital-first 
experience

Agile:
Flexibility, speed 
and innovation 

Multi-utility: 
Differentiated customer 
offer, including 
sustainable solutions 

Robust: 
Strong people, 
processes, systems 
and hedging strategy

STRATEGIC REPORT

BUSINESS REVIEW

FINANCIAL & OPERATIONAL HIGHLIGHTS
 5 Strong revenue growth, up 53%, to £155.4m (FY20: £101.5m), driven by 
high organic growth and the integration of AmpowerUK’s customer book
 5 Further SoLR awards of Whoop Energy and Xcel Power since 

period end

 5 Profit after tax of £4.5m up from a £1.2m loss in FY20
 5 Underlying profitability continues to improve, with adjusted EBITDA 

increasing to £1.7m from a £1.7m loss

 5 Average annualised monthly bookings of £13.8m, an increase 

from £8.3m in FY20

 5 Total meter points stood at 31,862, an increase of 83% from the end 

of FY20

 5 Navigated global commodity market price increases via our robust 

hedging policy

 5 Launch of ‘Digital by Default’ strategy and new customer portal to 

increase scale, drive efficiency and create further value

 5 Cash of £7.0m (FY20: £11.7m), following investment into ‘Digital by Default’ 
strategy including the opening of the new Leicester innovation centre 

CURRENT TRADING
 5 Good revenue visibility with significant forward contracted revenues 
book in excess of £290m, of which £157m due to deliver in FY22 

(an increase of 69% on FY21)

CONTENTS

Strategic report
01  Business review

02  At a glance

04  Chairman’s statement

06  Overview of the energy market

08  Chief Executive Officer’s statement

11  Digital by Default

14  Our markets

16  Our business model

18  Our strategy

20  Finance review

23  Our financial framework

24  Our key performance indicators

26 

 Engaging with stakeholders and  
section 172 statement

28  Sustainability overview

30  Sustainability report

32  Risks and uncertainties

Corporate governance
36  Chairman’s introduction to governance 

 5 Positive FY21 momentum carried into the start of the year with strong 
bookings, revenue and profit performance in January and February 2022

38  Board of directors

40  Corporate governance report

 5 Maintained strict hedging policy to mitigate against volatile 

market conditions

OUTLOOK
 5 Significant confidence in high revenue growth based on increased 

forward contract book

 5 Despite turbulence in the wider external market, we remain strong 

and focused on delivering continued profitable and controlled growth
 5 Well positioned given different regulatory framework to B2C suppliers 

and value of hedge book 

 5 Excited about the long term benefits we will unlock from our 

‘Digital by Default’ strategy

Visit our website to find out 
more about Yü Group PLC

44  Audit Committee report

46  Remuneration report

48  Directors’ report

50 

 Statement of directors’ responsibilities

Financial statements
51 

Independent auditor’s report

56 

57 

58 

59 

60 

61 

 Consolidated statement of profit and loss 
and other comprehensive income

 Consolidated and Company balance sheet

 Consolidated statement of changes in equity

 Company statement of changes in equity

 Consolidated statement of cash flows

 Notes to the consolidated financial statements

82  Notice of annual general meeting

84  Company information

YÜ GROUP PLC 
Annual report and financial statements 2021

01

AT A GLANCE

ACCELERATING GROWTH 
IN A HUGE MARKET

OUR SOLUTIONS
WE SUPPLY BUSINESSES 
ACROSS THE UK – A £50+ 
BILLION MARKET OFFERING 
MASSIVE SCOPE FOR GROWTH

WE SERVE
 5 Small and medium-sized businesses
 5 Multi-site, complex industrial 
and commercial companies

 5 Third-party intermediaries (“TPIs”)
 5 Other partners

OUR CHANNELS

Online

Inbound

Outbound

GAS, ELECTRICITY 
AND WATER SUPPLY
We are a licensed supplier of gas, 
electricity and water, offering 
great value, customer service 
and easy access.

Up to three years’ fixed prices

Multi-fuel savings

ACCELERATING GROWTH 

METER INSTALLATIONS
We provide smart meters and meter 
installations to connect properties 
under construction to a new utility 
supply, or to change the utility 
configuration in an existing building. 

New connections

Smart meters

SUSTAINABLE SOLUTIONS
We offer a range of sustainable 
solutions to support businesses 
on their journey towards net zero. 

Energy data insight

Green electricity and carbon neutral gas

Electric vehicle (“EV”) charging and supply

Meter points 

31,862

+83%

Average monthly 
bookings
£m

£13.8m

+66%

Revenue
£m

£155m

+53%

Contracted revenue 
(one year forward)
£m

£157m

+69%

Adjusted EBITDA
£m

£1.7m

+£3.4m

7
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KEY EVENTS IN 2021 

Launched Leicester 
innovation centre 
The Energy Centre opened 
in May 2021, the first 
commercial development 
in Leicester’s Waterside 
Enterprise Zone. It is 
purpose built to house our 
digital transformation, sales 
and marketing teams.

Created new digital 
transformation team
We assembled a market-
leading team to drive 
our Digital by Default 
agenda, with expertise 
spanning technology, digital 
development, business 
transformation, digital 
marketing and customer 
experience. Delivering the 
initial phase of our customer 
portal is the first of many 
exciting transformational 
projects for the team.

Appointed as 
AmpowerUK Supplier 
of Last Resort (“SoLR”) 
by Ofgem
We successfully integrated 
a portfolio of 8,158 
predominantly electricity 
business sites from 
AmpowerUK, increasing 
our meter portfolio by 38% 
and immediately generating 
additional earnings for 
the Group. 

Continued forward 
financial trajectory 
We navigated global 
commodity market price 
increases via our robust 
hedging policy. We also 
increased adjusted EBITDA 
by £3.4m in 2021, as 
we implement our clear 
financial framework. 

02

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTThe Group’s business model 
is described on page 16

See detail on the Group’s 
strategic priorities on page 18

OUR INVESTMENT CASE

YÜTILITY 
SIMPLICITY
Differentiated offer to UK 
businesses based on ease, 
value and trust and the 
only supplier providing 
multi-utility bundles for gas, 
electricity and water

DEMONSTRABLE 
STRATEGY FOR 
GROWTH
Accelerating organic 
growth with predictable 
subscription model 
revenues complemented 
by strategic M&A

SIGNIFICANT 
OPPORTUNITY
The leading challenger in a 
£50bn+ addressable market

FINANCIALLY 
ROBUST
Clear financial framework 
to unlock shareholder value 
as the Group scales

CONSTANTLY 
INNOVATING
An agile, digital-first 
entrepreneurial business 
supporting customers 
in lowering their 
carbon footprint

EXPERT 
AND VESTED 
MANAGEMENT 
TEAM
Capable of taking the 
business to meet its 
£0.5bn+ revenue ambition

CASH EFFICIENT 
AND HEDGED 
POSITION
Strong operational cash 
generation and favourable 
commodity trading 
arrangements

STRONG 
SYSTEMS AND 
GOVERNANCE
A scalable digital 
platform to deliver 
operational cost efficiency 
and support growth

KEY NUMBERS

Trustpilot  rating

4 stars

DIGITAL BY DEFAULT PROGRAMME 

Net  customer  contribution

6.7%

NEW SALES

Average  contract  term

Average  employees  in  2021

30 months

145 

B2B  market  share

Overdue customer receivables

0.9% 

7 days

SIMPLIFIED CUSTOMER SERVICE

REDUCED COSTS THROUGH EFFICIENCY

DATA LED DECISIONS 

See further information on the Group’s Digital 
by Default actions from page 11

YÜ GROUP PLC 
Annual report and financial statements 2021

03

CHAIRMAN’S STATEMENT

STRONG GROWTH AND FURTHER 
STRATEGIC PROGRESS
STRENGTH OF BUSINESS HAS ALLOWED THE GROUP 
TO SUCCESSFULLY MANAGE MARKET VOLATILITY

THE GROUP REMAINS WELL PLACED TO TAKE 
ADVANTAGE OF MARKET OPPORTUNITIES AND TO 
DELIVER SIGNIFICANT AND PROFITABLE GROWTH

Robin Paynter Bryant
Chairman

Passing the tests of a volatile market
I am pleased to introduce our 2021 annual 
results after what has been a challenging 
yet fruitful year for the Group.

When I was appointed in January 2020 the 
Group prepared to set out on a new and 
exciting stage in its evolution. This was to 
scale up rapidly in a controlled manner, and 
to increase the maturity of its governance, 
enabling it to become a large player in a 
growing market.

Since then our country, industry and Group 
have together faced significant challenges, 
which as a Group we have successfully 
overcome. The Covid-19 pandemic and 
more recently the “energy crisis” and a 
European war have brought unprecedented 
increases in the volatility of global 
commodity prices. This has led to some high 
profile business failures within the wider 
domestic supply sector.

Despite this, my summary statement from 
our 2020 annual report still holds true: 
“The Group is now ready to launch a period 
of accelerated and sustainable growth as 
it scales up to address and increase its 
rightful share of a £50bn+ market.” The tests 
set by unpredictable increases in energy 
costs and the subsequent consolidation in 
our industry have shown clearly that our 
systems and management team are both 
robust and resilient. 

As an agile challenger and post the 
headwinds of 2020 and 2021, we now 
operate in a larger, less competition-filled 
market. We remain concentrated on and 
determined in both maintaining margin 
and increasing our market share.

Delivering on our strategic priorities: 
Bigger, Better, Faster and Stronger
The Group’s strategy is delivering profitable 
results. Our Bigger, Better, Faster and 
Stronger priorities – delivering significant 
growth, organic and inorganic, leveraging 
economies of scale to improve financial 
results, providing digitally led innovation, 
and maintaining robust risk management – 
are consistently applied by our management 
and are well understood throughout 
the organisation.

Our results show a 53% year on year 
increase in revenue. Basic earnings per 
share is 27p/share, up from a 7p/share 
loss in 2020. Net profit after tax is £4.5m, 
up from a £1.2m loss in the previous year; 
adjusted EBITDA increased to £1.7m, from 
2020’s £1.7m loss.

We finished 2021 with £157m of revenue 
already contracted for the current year, 
providing further evidence of our growth 
potential and the opportunities available 
in a consolidating market. I look forward to 
reporting further revenue growth in 2022 
as we take advantage of the available market 
opportunity. We anticipate playing an active 
role in the consolidation process as well 
as exploiting our advantages as an agile 
challenger whose customer service remains 
second to none.

The Group’s investment in our Digital 
by Default programme is set to deliver 
significant benefit to future results. 
Innovation that allows us to attract and 
serve customers better, understanding 
their behaviour and anticipating their 
needs, gives us a competitive advantage 
that will further enhance growth and 
increase profitability.

04

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTSee page 27 for our section 172 
statement, and page 28 for our 
approach to sustainability

See the summary of our approach 
to governance from page 36

WELL-PROVEN RESILIENCE 
IS THE DIRECT RESULT OF 
INCREASED MATURITY 
AND OF AN INTELLIGENTLY 
INCULCATED POSITIVE, 
“CAN-DO” ATTITUDE 
TO CHALLENGES.”

As Chairman, I am particularly pleased by 
the mature, robust and balanced approach 
to governance which is now embedded 
throughout the organisation. We have 
an experienced Board that provides the 
necessary combination of challenge and 
oversight while supporting agile operational 
decision making and the performance 
culture needed to innovate and excel in a 
competitive industry. The Board is ensuring 
that the Group’s growth journey from the 
opportunities presented by the market 
is conducted within a sustainable and 
profitable framework.

Our Audit Committee, working closely 
with the Executive Committee (“ExCo”), 
has continued to refine the framework 
for our robust risk and opportunity 
management processes.

Our Remuneration Committee, in a difficult 
market, has maintained the alignment 
of incentives with Group strategy and 
shareholder interests.

Engaging with key stakeholders 
as we grow
As the Group matures, the Board and 
I are mindful of our commitments to 
all stakeholders.

Ofgem appointed us as Supplier of Last 
Resort (“SoLR”) for AmpowerUK’s circa 
8,200-meter-point business, along with two 
further customer books in February 2022 
(Whoop Energy Limited and Xcel Power 
Limited), demonstrating the regulator’s trust 
in the ability of our people and systems 
to implement such projects. This followed 
successful integrations of two other 
customer books during 2020; we now have 
a clear, replicable process to follow as we 
identify further opportunities, allowing us to 
bring in and be ready to onboard thousands 
of new customers in a matter of hours. 

Our approach to the environment and 
sustainability is covered later in this 
annual report. 

We are convinced that key drivers of the 
Group’s performance are the wellbeing of 
our people, the continual innovation of our 
product offerings, and the reduction of our 
impact on our planet. We have made strides 
in all three areas and will continue to do so 
as our business evolves.

We continue to seek improvement in our 
stakeholder engagement processes and 
this is an area receiving constant attention. 
We remain highly conscious of the need to 
ensure that our equity proposition reaches 
the widest possible audience of institutions 
and investors that may wish to join us on 
our growth journey.

Summary – relishing challenges 
and maturely treating risks 
as opportunities
Over the past two years the Group has 
more than passed the tests that have been 
set by a series of “black swan” events which 
have given rise to abnormally extended and 
exceptional “macro-market” conditions. 

The Group’s well-proven resilience is the 
direct result of increased maturity and of 
an intelligently inculcated positive, “can-do” 
attitude to challenges. This has nurtured 
colleagues’ proven abilities in identifying and 
extracting advantage and upside from the 
risks and opportunities presented.

The combination of these qualities has, yet 
again, led to a very marked improvement in 
the Group’s results. 

As a key independent disruptor- challenger 
your Board expects the Group to continue 
to benefit from a period of accelerated and 
sustainable growth, enhancing performance 
via its digital programme, and increasing its 
share of a £50bn+ market.

Robin Paynter Bryant
Chairman
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

05

OVERVIEW OF THE ENERGY MARKET

STRENGTHENING OUR POSITION IN 
A CHANGING MARKET ENVIRONMENT
HIGH GLOBAL COMMODITY MARKET PRICES AND A NUMBER OF 
WELL‑PUBLICISED SUPPLIER FAILURES HAVE GENERATED WHAT 
SOME REFER TO AS AN “ENERGY CRISIS”. THE BOARD IS CONFIDENT IN 
THE GROUP’S ABILITY TO MANAGE AND IMPROVE PERFORMANCE 
DURING THIS WIDER MARKET TURMOIL 

See risks and uncertainties 
related to the “energy crisis” 
on page 33

HIGH GLOBAL GAS AND 
ELECTRICITY MARKET PRICES 
We are successfully navigating a period 
of highly volatile and increasing global 
commodity market prices.

Gas and electricity are traded commodities, 
with international influences on the 
price paid. During 2021 and to now, 
unprecedented increases in global gas and 
electricity markets have been experienced, 
caused by a variety of factors, from increased 
demand for gas in China and wider Asia, 
through to restrictions in supply and more 
recently geopolitical tension and the impact 
of a new European war impacting on supply. 

The chart below demonstrates the extent 
of the increases observed.

YÜ GROUP’S POSITION
The Group has successfully “weathered the 
storm” of a challenging market environment:

 5 continued positive financial momentum, 

with increasing profitability;

 5 exposure to commodity price movements 

is mitigated via a robust hedging 
policy; and

A CHANGE IN THE COMPETITIVE ENVIRONMENT
We are a key independent challenger, 
providing business customers with a fresh 
and reliable supply of energy. We expect to 
take further market share, both organically 
and through acquisition of other suppliers’ 
customer books.

The period from 1 January 2021 to 
28 February 2022 saw 31 suppliers fail, 
of which the vast majority (26) were 
predominantly active in serving the 
domestic market; this has different market 
characteristics to the business-to-business 
market which we serve. 

Many domestic suppliers have been unable 
to increase the prices of their variable tariffs 
as a result of the domestic price cap.

In addition, the greater competition and 
lower barriers to entry in the domestic 
market resulted in numerous smaller 
suppliers which may not have the standing 
or capability to effectively hedge forward.

Unfortunately certain industry costs 
incurred as a result of supplier failures 
have been “mutualised” (i.e. spread) across 
remaining industry participants. The 

Group’s share of such mutualisation costs is 
estimated at £0.6m, relating to costs to be 
borne by a business-to-business supplier. 

With some business-to-business suppliers 
exiting the market, and other domestic and 
non-domestic suppliers looking to scale 
back their operations, the Group is well 
poised to take advantage of the market 
opportunity provided and is a leading 
independent challenger. 

YÜ GROUP’S POSITION
Consolidation in the market provides 
the Group with increased opportunity:

 5 a key independent challenger in a 

consolidated market;

 5 the Group was appointed by Ofgem 
to supply AmpowerUK’s customer 
book in November 2021; and

 5 our acquisition and integration 

processes are proven, allowing efficient 
transfer of further customer books.

 5 no price cap restrictions, enabling market 

reflective prices for customers.

Evolution of forward gas price
pence/therm

385

335

285

235

185

135

85

35

Mar  
2019

Jun  
2019

Sep  
2019

Dec  
2019

Mar 
2020

Jun  
2020

Sep  
2020

Dec  
2020

Mar 
2021

Jun 
2021

Sep 
2021

Dec 
2021

Mar 
2022

  Winter 2021

  Winter 2022

  Winter 2023

249%year on year increase in forward gas prices1

1 

 Increase in price refers to the price quoted for 
Winter 2022 gas as quoted at 31 December 2020 
and 31 December 2021. 

£248m 

Yü  Group  value  of  forward  gas 
and  electricity  hedges2

2 

 Based on the value of trades in place 
at 31 December 2021.

31reduction in gas and electricity suppliers3

3 

 Number of supplier failures from 
1 January 2021 to 28 February 2022.

06

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTIN REVIEW: 

OUR APPROACH TO HEDGING

The Group operates under a tight risk 
mandate to trade forward products 
in gas and electricity to match, as 
close as possible, our customers’ 
expected demand. 

In practice, this results in a constant 
reforecasting of customer demand based 
on the best available information. 

This demand is promptly matched to 
forward commodity products at varying 
levels of granularity. We procure energy in 
products ranging from half-hourly periods 
within each day, through to daily, monthly 
and seasonal products. 

The Group prices new contracts based on 
the available forward commodity market 
costs, and hedges as soon as practicable 
after securing contracts. Certain premia are 
included to take into account balancing and 
liquidity risks related to trading customer 
demand (which can’t be matched precisely).

Our prices are updated regularly so that 
we can quote contracts based on available 
market prices. 

MARKET 
REFLECTIVE 
PRICES

CUSTOMER 
DEMAND 
FORECASTING

PURCHASING 
FORWARD 
ENERGY

RISK 
MANAGEMENT 

 5 Regular price 

book refreshes 
to reflect forward 
commodity 
market prices

 5 Inclusion of 
premia for 
appropriate 
risks in trading 
and balancing

 5 Regular refresh of 
customer demand 

 5 Consider new 

business, industry 
information 
and portfolio 
trends, weather 
and out of 
contract business

 5 Trading of 

various products 
(Half Hourly, 
daily, monthly 
and seasonal)

 5 Align trading 
position with 
customer demand 
to hedge risks

 5 Trade only for 
“own use” (not 
speculatively)

 5 Board approved 
risk mandate 
(e.g. volume 
and financial 
risk limits)

 5 Appropriate 

customer terms 
and conditions

 5 Sensitivities and 
risk modelling

 5 Mark to Market 
credit analysis

IN REVIEW: 

AWARD OF AMPOWERUK’S CUSTOMER BOOK

Ofgem appointed Yü Group plc 
as Supplier of Last Resort (“SoLR”) 
to serve AmpowerUK’s customers

We successfully secured appointment 
as SoLR for AmpowerUK’s customers 
in November 2021. The SoLR process, 
administered by Ofgem, ensures continued 
gas and electricity supply to the 8,158 
meters supplied by AmpowerUK. The SoLR 
process entails a bidding process against 
other suppliers and Ofgem assess bids 
strictly against criteria including financial 
resilience, operational excellence and ability 
to risk manage the portfolio. 

Ensuring continued supply and clear 
communication to impacted customers 
was a priority which was delivered. The 
Group’s previous experience of integrating 
significant customer numbers (following on 
from the two acquisitions and successful 
integrations of customer books in 2020) paid 
dividends in its bid to be appointed as SoLR. 

The significant majority of customers 
acquired from AmpowerUK’s customer book 
are small and medium-sized businesses, 
mirroring the customer base of the Group. 

Following appointment as SoLR, customers 
transfer on a “deemed” basis, on revised 
tariffs to reflect prevailing market rates. 
Since transfer to the Group, customers 
have been offered a new contract in order 
to fix their prices, leading to circa.4,000 
meters being retained on supply at 28 
February 2022. 

We have since been appointed as SoLR for 
two other customer books, Whoop Energy 
Limited and Xcel Power Limited, further 
demonstrating our credibility in the industry 
and our ability to integrate customers quickly 
and efficiently into our scalable platforms.

£24mthe  Group  set  its  record  average 

monthly  bookings  in  Q4  2021  as  a 
result  of  increased  market  opportunity

~4,000 
meters

remaining  on  supply  at  28  February  2022

1 day 

timescale  to  onboard  customers 
onto  the  Group’s  platform

YÜ GROUP PLC 
Annual report and financial statements 2021

07

CHIEF EXECUTIVE OFFICER’S STATEMENT

OUR BUSINESS MODEL IS MORE 
THAN DELIVERING AS WE 
CONTINUE RAPID GROWTH

Bobby Kalar
Chief Executive Officer

It’s been an incredible year not just for the 
Group but for the industry domestically and 
globally. Significant events continue to change 
the landscape of the energy industry which I’ll 
expand on later in this report. In terms of the 
Group (during what I consider to be a once in 
a generation event) it has been an exceptional 
year in which we have exceeded operational 
KPIs and analysts’ forecasts. 

The hard work and discipline knitted into 
the fabric of the business over the past 
few years continue to serve us well against 
the volatile gas markets and the tailwinds 
of the pandemic. Our people, processes 
and systems have enabled us to unlock 
opportunities which have been gross 
margin enhancing. The last two years have 
tested our ability to operate well in such 
a complex market and I am pleased our 
performance continues to go from strength 
to strength at a time when the competitive 
landscape map has been clearly redrawn 
and narrowed.

Our strategy is simple, do it better and 
faster to become bigger and stronger. 
Testament to this is the double-digit 
growth in meter points on supply, revenues 
increasing by over 50%, the forward 
contracted revenue book in excess of 
£290m, profitability extensively ahead of 
market expectations and average customer 
contract terms at 30 months. 

Last year the Group demonstrated its 
appetite and ability to complement its 
organic growth by successfully acquiring 
Bristol Energy’s business-to-business 
(“B2B”) customer book, a wholly owned 
subsidiary of Bristol City Council, and a 
smaller customer gas book from a Midlands-
based supplier. This year we have reviewed 
some significant B2B customer book 
acquisition opportunities which were within 
our sweet spot, and we continue to remain 
disciplined and selective. It’s my view that 
we will see further significant opportunities 
to grow by acquisition. 

In November, through a selective tender 
process, Ofgem awarded the Group its 
first Supplier of Last Resort B2B book. 
AmpowerUK, which operated in the small 
and medium sized business space and 
had approximately 8,200 meter points. 
A smooth transition onboarded these 
customers onto our scalable operating 
platform and the sales teams have been 
moving these contracts from standard 
variable to fixed rate contracts at current 
market prices. A further two small books 
were awarded to the Group via this process 
by Ofgem in February 2022. I am incredibly 
pleased in our ability to migrate such books 
onto our platforms without losing value. Our 
relationship with Ofgem remains strong.

Average bookings
£m

Contracted revenue
£m

.

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FY 
16

FY 
17

FY 
18

FY 
19

FY 
20

FY 
21

Q1 
22

Q2 
22

Q3 
22

Q4 
22

Q1 
23

Q2 
23

Q3 
23

Q4 
23

08

YÜ GROUP PLC 
Annual report and financial statements 2021

A PLEASING PERFORMANCE 
THAT ONCE AGAIN 
UNDERSCORES THE 
FUNDAMENTAL STRENGTH 
AND MATURITY OF 
OUR BUSINESS AS WE 
CONTINUE TO SECURE 
PROFITABLE GROWTH.”

STRATEGIC REPORTThe ongoing energy volatility and its effects 
on UK energy suppliers have created 
confusion that somehow Ofgem’s regulatory 
framework of B2C suppliers is the same as 
B2B suppliers. Nothing can be further from 
the truth. There are two major factors that 
have resulted in a record number of energy 
suppliers ceasing to operate in the market 
this year:

1. 

2. 

 The price cap which applies to B2C 
suppliers to help protect domestic 
customers from inflation busting 
tariffs once their contracted tariff 
had ended. This sensible approach 
has spectacularly backfired as the 
current global gas price hikes were not 
factored in and B2C suppliers, which 
effectively were being forced to operate 
a loss-making business, failed. No such 
restriction applies to B2B suppliers 
and, despite the gas price hikes, B2B 
suppliers can pass those increased 
commodity costs onto customers 
very quickly.

 Forward hedging contracted 
commodity de-risks market volatility 
shock and preserves gross margin at 
the point of sale. Suppliers which have 
not adopted this strategy run the risk of 
being exposed if wholesale commodity 
markets move away from them. Very 
quickly, unhedged suppliers can end up 
servicing loss-making contracts which 
is unsustainable. This is even more of 
a risk for domestic suppliers, where 
(unlike in the B2B segment) customers 
can typically leave a fixed price contract 
by giving 30 days’ notice.

A combination of one or both the above 
scenarios has caused 31 energy suppliers 
to cease trading since 1 January 2021 with 
all but five being B2C suppliers. While I see 
opportunities in a shrinking market, the 
impact of stubbornly high commodity prices 
and the uncertainty of the Russian conflict 
will indeed impact bills for customers who 
will still be recovering from the devastating 
financial effect of the pandemic. 

Yü Group has a risk adverse hedging policy 
in place and therefore has not been affected 
materially by commodity volatility shock. In 
current times we keep a close eye on the 
significant asset we hold on our long-term 
hedge book.

SUPPORTING OUR CLIENTS’ NET-ZERO AMBITIONS

Yü Group are proud to support a world 
going green. We see a growing number 
of our customers who want to make 
cleaner, greener business choices. They 
want to be at the forefront of the green 
revolution, and we are the ones to help 
them make that happen.

We have been making great strides in 
the green energy market. We see that 
UK businesses are already leading the 
way in cutting carbon emissions and 
pledging to create clear pathways to 
reach their net-zero goals. To support 
these efforts, we launched our Pure 
Green Energy Plan in 2020 and our 
Carbon Neutral gas plan in 2021.

We are currently supplying over 3,600 
meters across the UK. Our Pure Green 
Energy Plan is certified and has the 
credentials to show our commitment 
towards a sustainable future. Our 
renewable plan is REGO (Renewable 
Energy Guarantees of Origin 
Certificates) backed, which allows 
businesses to report zero-carbon 
emissions across their business and 
use of a 100% renewable source 
of electricity. 

Yü Group also work closely with 
our sourcing partners, Carno Wind 
Farm. Based in Wales, the farm has 
paved the way for further large-scale 
wind farm developments since its 
construction in 1996. 

For businesses looking to reduce 
their carbon gas emissions, our 
Carbon Neutral gas plan ensures 
the associated carbon emissions are 
offset and invested into international 
Gold Standard (GS) or Verified Carbon 
Standard (VCS) accreditations. We are 
in full support of our customers long-
term CSR sustainability goals, allowing 
them to invest into projects that make 
a positive worldwide impact. 

Our journey towards supporting net-
zero goals extends to supporting our 
customer’s entire journey. From the 
four-walls of a business to their daily 
commute on the roads and beyond. 
We want to encourage smarter, cleaner 
driving by offering electric vehicle (EV) 
charging points.

It is our belief that travel shouldn’t cost 
the earth. Since its launch in 2019, we 
have been supporting our customers 
in being an early adopter of the electric 
charging revolution. Electric vehicles 
have become increasingly popular, 
following the ban on sales of new 
petrol and diesel cars from 2030. 

We provide workplace charging and 
bespoke options for customers and the 
community, setting them up for the 
future of transport.

It’s our business to understand the 
business needs of our customers. 
Our energy offerings provide our 
customers with the transparency 
and expertise they need to make a 
positive commitment towards their 
sustainability and their wider future.

YÜ GROUP PLC 
Annual report and financial statements 2021

09

Outlook
 5 Current trading remains very strong, 
providing a high level of excitement in 
the future

 5 High revenue growth forecasted, to add 
to the £157m already contracted for FY 
2022 at the end of 2021

 5 Continued profitability improvement 
to continue the strong trajectory in 
gross margin and operation leverage 
already demonstrated

 5 Our Digital by Default programme set 

to further enhance profitability over the 
short to medium term, as we acquire 
more customers, deliver efficiency 
savings from our largely fixed overhead 
base, and drive value from data 
driven decisions

 5 Well positioned, with an increasing 

market opportunity and a significant 
value from the hedge book

 5 Ability to add value enhancing 

acquisitions to complement high 
organic growth

Summary
In summary, despite turbulence in the wider 
external market, we remain strong and 
focused so as to deliver continued growth 
in revenue and profitability.

I am excited about the further benefits 
we will unlock from our Digital by Default 
programme and I look forward to 
proactively engaging with shareholders to 
further expand our reach to existing and 
potential investors and other stakeholders.

I look forward to updating on our progress 
in the coming months.

Bobby Kalar
Chief Executive Officer
22 March 2022

CHIEF EXECUTIVE OFFICER’S STATEMENT CONTINUED

Being Digital by Default 
As a disruptor I see the future as a highly 
scalable, data-driven business bringing 
innovative products to our customers. We 
know that creating the ability for a customer 
to self-serve by default is the way the world 
is moving. Automating manual processes 
will bring the right level of predictable 
outcomes and allow us to scale as 
opportunities present themselves. We have 
successfully integrated our first Robotic 
Process Automation (“RPA”) project, called 
“Rambo”, saving hundreds of resource hours 
a month. This year we will introduce more 
RPAs allowing processes to be completed 
faster and cheaper. Further, based on the 
transactional nature of the back-office 
function, making the right decisions at 
the opportune time can enhance gross 
margin and reduce value loss and our data 
warehouse will give us a single view of the 
customer lifecycle and habits.

Yü Group has begun this transformation 
and invested in digitising and automating 
the business in 2021. This investment has 
delivered a brilliantly simple set of digital 
services enabling our customers and the 
Group to be Digital by Default and this, 
alongside automation of our back-office 
processes, has supported significant 
customer growth while allowing us to 
reduce our cost to serve. We have made 
significant progress already, completing 
discovery stages and undertaking various 
“sprints” to stand up various enhancements. 
These improvements include data collection 
and capture capability, automated dynamic 
dashboard views of key performance 
indicators and integrated middleware to 
allow greater API integration and various 
intellectual property developments 
to integrate systems together. We still 
have a number of automated and digital 
deliverables that we will launch this year 
via continued sprints and evolution. These 
phases will use decomposition and pattern 
recognition to enable complex processes 
and value enhancing decision making to be 
instantaneous through the use of RPA and 
in-house developed algorithms. 

Our people 
As always, our people are front and centre 
of the Group’s success. The uncertainty 
around returning to the office has been a 
challenge for some of our colleagues. 

This year we have increased staff numbers 
in areas aligned to our strategic direction, 
namely digital transformation, operations 
and collections. We have also continued 
with our internal apprentice talent pipeline 
programme, which has been life changing 
for the individuals. 

New Leicester innovation centre
For the first phase of the project, the 
office was opened in May 2021 for the 
sales, marketing and digital transformation 
teams. Our staff have been exposed to 
the latest office designs to help with our 
innovation ambitions, and the feedback 
has been outstanding. 

Wholesale market volatility
Commodity prices have reached record 
highs this year due to both macro and 
micro events which in effect have created 
the perfect storm. Due to a colder 
European spring, which followed a longer 
than expected winter, demand continued 
and supplies remained low. In normal 
circumstances the UK would have covered 
the shortfall in supply with Liquefied 
Natural Gas (“LNG”), but Asia has procured 
huge quantities as it transitioned its 
energy supply from coal to gas. Brazil and 
Argentina increased their import levels of 
LNG, also squeezing European delivery of 
LNG. In short, an unnatural demand for 
LNG by world nations meant that demand 
outstripped LNG supply. The ongoing 
Russian conflict has compounded the 
situation further and while the UK imports 
an exceedingly small percentage volume 
from Russia, the same cannot be said for 
other European countries and a further 
squeeze on LNG imports to the UK could 
see price hikes continue for some time. 

Our trading team has worked to policy 
on ensuring it is setting market reflective 
contract prices. However, businesses 
which have not budgeted for the significant 
increase in their utility costs at the time of 
renewal may struggle to pay. 

Landscape
Our ability to service UK businesses with 
their energy needs quickly and competitively 
is evident in terms of year on year growth 
and we will continue to grow the business in 
terms of volume as well as revenue. Adjusted 
EBITDA improvement will be a particular 
focus and our digital transformation 
programmes will contribute significantly by 
reducing wastage, speeding up transactional 
processes and reducing the cost to serve. 
Despite B2B suppliers exiting, the market 
remains competitive albeit less crowded. 

We will continue to develop best practice 
opportunities and use our entrepreneurial 
agility to react to market conditions quickly. 
The wholesale gas and electricity market 
environment remains turbulent, and we 
will continue to monitor our price curves 
very carefully. Our hedge position remains 
strong, and our forward prices reflect 
market costs. We will also monitor and 
support our customers, who will begin to 
feel the impacts of the market gas volatility 
when they come to renew their existing 
supply contract terms.

10

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTDIGITAL BY DEFAULT

IN REVIEW: 

OUR DIGITAL BY DEFAULT PROGRAMME
OUR DIGITAL BY DEFAULT PROGRAMME IS DESIGNED TO BRING DISRUPTIVE 
INNOVATION TO THE UTILITIES SECTOR AND COVERS THREE CORE AREAS:

DRIVING AND SCALING NEW 
DIGITAL SALES CHANNELS AND 
SIMPLIFYING CUSTOMER SERVICE
 5 Developing new online sales channels, 

enabling quick and easy quoting

 5 Increasing our investment in marketing 

with more sophisticated digital strategies 
and building industry-leading digital 
marketing capability

 5 Driving brand awareness and 

acquisition of target customers through 
digital channels

 5 Continuing to develop our customer 
portal, adding new functionality 
to allow seamless, smart utility 
account management 

USING EFFICIENT AND 
AUTOMATED SYSTEMS 
TO DRIVE COST EFFICIENCY
 5 Enabling prompt, low-cost and efficient 
onboarding of acquired customer 
books, or integrating new sites secured 
organically, with minimal additional 
incremental cost 

 5 Reducing cost to acquire and cost 
to serve customers by developing 
automated and personalised quotes 
and contracts

 5 Introducing robotic process automation 
(“RPA”) to improve operational processes 
throughout the customer lifecycle

USING DATA SCIENCE AND 
TECHNOLOGY TO IDENTIFY 
OPPORTUNITIES TO CREATE 
VALUE 
 5 Analysing smart meter data to highlight 
potential new commercial opportunities

 5 Extracting and acting on knowledge and 
insights from data generated throughout 
the customer lifecycle

 5 Harnessing the power of algorithmic 

personalisation to maximise customer 
attraction, conversion and retention 

DEVELOPMENT ROADMAP

2021

Q1 2022

2022

 5 Increased digital 

marketing activities

 5 Water billing system 

integrated to 
wider platform

 5 Mass-onboarding tools 
to support integration 
of customer book 
acquisitions

 5 First “robot” 

implemented, known 
as Rambo, to increase 
operational efficiency

 5 System roadmap 
defined and 
partners selected

 5 Online quoting tool

 5 Increased Smart 

Metering installations

 5 Yü Group agent quoting 

tool improvement

 5 Implementation of new 

CRM system

 5 Bespoke pricing through 
integrated software

 5 New data warehouse 
and reporting tools

 5 New API led IT 
architecture

 5 Enhanced renewal 
and customer 
lifecycle journey 

 5 Further automation of 
collections process 

 5 Further ‘insight 
led’ commercial 
lifecycle process

 5 Advanced analytics and 

data insight 

 5 Enhanced marketing 

automation

YÜ GROUP PLC 
Annual report and financial statements 2021

11

DIGITAL BY DEFAULT CONTINUED

DIGITISING ALL STAGES OF THE CUSTOMER JOURNEY

THE EVOLUTION OF OUR DIGITAL BY DEFAULT 
PROGRAMME WILL UNLOCK SIGNIFICANT 
BENEFITS IN 2022 AND BEYOND

ONLINE PLATFORM

Capable of all customer processes with zero human intervention

Digital prospect 
acquisition

Digital 
onboarding

Quick and  
easy personalised  
quote

Easy online  
account 
management

Smart meter 
decisioning

Smart lifecycle 
management

Automated  
digital 
contract

DATA SCIENCE

A virtuous cycle optimising the whole process

Algorithmic 
approach to
customer
personalisation

Data integration 
drives better
decisions

Price and value 
proposition 
improves driving 
increased volume

Reduction of 
cost to serve

Lower cost
to acquire

Step change
in customer
experience

Automation
of processes
increases
conversion

OUR NEW INNOVATION CENTRE

BUILDING INDUSTRY-LEADING  
DIGITAL CAPABILITY
To drive forward our digital transformation, we 
successfully opened our new innovation hub in Leicester 
in June 2021. The Energy Centre provides a state-of-the-
art, purpose-built facility to support our growth and 
innovation focus. 

The 17,000 sq.ft. site is the first commercial development 
in Leicester’s Waterside Enterprise Zone and is key to us 
building a strong and experienced digital team. It is home 
to our colleagues working in digital transformation, sales 
and marketing, and technology. 

12

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTCASE STUDY: 

DIGITAL BY DEFAULT: WHAT IT MEANS 
FOR OUR BUSINESS AND OUR CUSTOMERS 

YÜTILITY 
SIMPLICITY

YÜ QUOTE PLATFORM 
SHOWCASE
The first phase of our Yü Quote 
platform is just the start of 
our digital transformation. 
The platform offers SMEs a 
simple instant online quote, 
making switching energy 
supplier completely hassle free. 
Businesses can get a quote in as 
little as 90 seconds and complete 
their new energy contract in 
just three minutes. Further 
enhancements to the platform 
are planned during 2022 to make 
the quoting journey even faster. 

Watch our video explainer 
on how we’re going Digital 
by Default

 5 more competitive pricing because 

digital by default means we can reduce 
how much it costs to serve our current 
customers and acquire new ones;

 5 clear, transparent, timely 

communications that ensure customers 
are fully up to date with all aspects of 
their account. Instant alerts mean they 
are informed and empowered when they 
need to take action; and

 5 smart, personalised recommendations 
to provide customers with ways to 
optimise their energy portfolio cost 
effectively, improve energy efficiency 
and adopt sustainable solutions. 

Digital by Default is our overarching 
principle for how we work and are 
growing the Company. From our 
marketing campaigns to our customer 
journey and business processes, 
it’s about adopting a digital-first 
approach and mindset. But what does 
it mean and how will it benefit our 
business and our customers?

For our business
Market opportunities are constantly 
evolving and we must respond quickly 
and innovatively. 

Our digital by default approach allows 
us to unlock significant growth at speed, 
delivering a differentiated offer to attract 
customers in a sector which is ripe for 
innovation. It allows us to build scale 
and efficiency, reducing both the cost 
of acquiring customers and the cost to 
serve them. 

With specialist knowledge and expertise, 
we are in a strong position to use big data, 
artificial intelligence and robotic process 
automation to develop exciting new 
propositions for our customers. 

There are also real opportunities for us to 
develop a deeper understanding of their 

needs and how we can best serve them. We 
therefore harness the power of advanced 
analytics to gain insights that enable us to 
make faster, smarter business decisions 
and get the most from every commercial 
opportunity. 

Engaging with customers in new, more 
sophisticated ways is also crucial to 
generating the most value throughout 
their relationship with us. We will focus 
on advanced segmentation, targeting and 
personalisation to maximise the conversion 
of potential customers into new business 
and generate growth through cross-selling, 
value-adding services and renewals. 

For our customers
For those we serve, the aim of our digital 
by default approach is simple: making it as 
easy as possible to do business with us. 
This means: 

 5 a seamless, simple online experience, 
allowing customers to service all 
aspects of their business utility account 
quickly and easily, wherever and 
whenever they want. From rapid and 
straightforward sign-up, to intuitive 
online account management and speedy, 
straightforward renewal, it’s about saving 
time for busy businesses;

YÜ GROUP PLC 
Annual report and financial statements 2021

13

OUR MARKETS

A HUGE OPPORTUNITY IN A 
TRANSFORMATIONAL MARKET
OUR MULTI-UTILITY AND MULTI-CHANNEL APPROACHES PROVIDE 
CHOICE, FLEXIBILITY, SPEED OF RESPONSE AND EASE OF USE FOR 
MICROBUSINESSES, SMALL AND MEDIUM-SIZED ENTERPRISES (“SMES”) 
AND INDUSTRIAL & COMMERCIAL (“I&C”) CUSTOMERS

Huge opportunity for growth 
in a market of 3.4m business 
energy meters

Market size: 3.4m business 
gas and electricity meters

 5 2.5m electricity

 5 0.9m gas

3.4m meters

Total  UK  market

UK business energy 
market breakdown

l  SME gas meters

18%

l I&C gas meters

8%

l SME electricity meters

51%

l  I&C electricity meters

3.4m meters 

23%18+

Total  UK  market

Source: Cornwall Insight Market Share Report, October 2021.

We engage with microbusinesses, 
SMEs and I&C businesses:
Digitally 
Digital marketing capabilities target disengaged 
SMEs and direct them to our quick and 
easy-to-use quote, sign-up and account 
management service. 

Directly 
Our experienced Corporate Energy Consultants 
support our customers to help them find the 
right solutions for their needs.

Through third-party intermediaries (“TPIs”)
Our TPI and partner portal allows us to 
access a huge pool of businesses quickly and 
effectively. This low cost digital channel delivers 
competitive rates, whilst maintaining strong 
margins, resulting in commercial benefits for 
all parties. 

Business water 
As well as our core gas and electricity 
offering, Yü Group is the only supplier 

to offer water services to its customers. 

With a large percentage of UK businesses never 
switching their water supplier, there is a large 
audience that could make significant savings 
just from switching. 

Electric vehicle (“EV”) charging
Yü Group is primed for the increase in 
EV charger installation to support the 

UK EV charging infrastructure. 

The demand for EV chargers has increased 
dramatically in the past few years. Between 
2016 and 2021 there was an increase of 335% 
in the number of public chargers in the UK.

“Big 6“ suppliers

2.2m

Yü Group  
0.9%

MICROBUSINESSES AND 
SMES TOTAL ENERGY 
MARKET OPPORTUNITY:

2.4mmeter  points

INDUSTRIAL AND 
COMMERCIAL (“I&C”) 
BUSINESSES TOTAL 
ENERGY MARKET 
OPPORTUNITY: 

1.0m 

meter  points

14

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORT8
+
51
+
23
+
THE GROUP’S MARKET SHARE HAS ALREADY 
EXCEEDED 1% FOR GAS AND IS RAPIDLY 
APPROACHING THIS LEVEL FOR ELECTRICITY.”

Yü Group market share (meters) 2021 (0.5%) vs 2022 (0.9%)
Energy market share almost doubled following 83% growth in meter 
points with gas market share now exceeding 1%.

1.40%

1.20%

1.00%

0.80%

0.60%

0.40%

0.20%

0.00%

l Apr 2021

l Oct 2021

%
7
0

.

%
3
1

.

%
4
0

.

%
8
0

.

%
5
0

.

%
9
0

.

Gas 
market share

Electricity 
market share

Combined energy 
market share

Source:  Yü Group meters as a % of total market meters from 
Cornwall Insight Market Share Report, October 2021.

COMPETITOR LANDSCAPE
The B2B supply market is more complex and less diluted than the domestic space, with fewer suppliers and a less onerous regulatory regime.

Yü Group has already exceeded the 1% market share threshold for gas and is approaching this level for electricity.

Big Six

Historical large positions

Large suppliers

~10 suppliers, typically £800m in revenues

Challengers

Small group of challenger brands

Small suppliers

~20 smaller suppliers

Yü Group PLC is cementing 
its position as the leading 
challenger brand

YÜ GROUP PLC 
Annual report and financial statements 2021

15

OUR BUSINESS MODEL

DIGITAL INNOVATION TO DELIVER 
A UNIQUE MULTI‑UTILITY OFFERING
WE HAVE A CLEAR STRATEGY FOR GROWTH AND ROBUST 
PROCESSES TO DRIVE SCALE IN A HUGE MARKET

AT ITS HEART

OVERVIEW

A Digital by Default approach to business 
utility supply 
 5 We deploy innovation and technology to make 
it easier, cheaper, quicker and simpler than 
ever for UK businesses to sign up and manage 
all their utilities in one place, 24/7. Our offer 
combines user-friendly digital solutions with 
high quality customer service.

Significant market opportunity 
 5 We are a direct supplier, not a broker, 

employing innovative routes to market to 
drive scale. We serve primarily small and 
medium-sized businesses across the UK 
– a £50bn+ addressable market offering 
significant scope for growth. 

Strong systems and an experienced team 
 5 We ensure effective governance and 

compliance, using robust, scalable systems 
and automated processes to deliver a high-
quality customer experience.

 5 Our experienced and committed management 
team has significant energy sector expertise, 
blended with fresh thinking from other 
industries to drive innovation, and a deep 
understanding of the utility needs of modern-
day businesses. 

Clear strategy for growth 
 5 We are an agile business, with scalable 

technology and capability to drive growth and 
differentiation, capitalising on opportunities 
in the evolving business utility market. 

 5 We have a clear strategy to deliver 
sustainable, profitable growth and 
value for all our stakeholders. 

DELIVERING 
YÜTILITY 
SIMPLICITY

Our multi-utility and Digital by Default approach 
is focused on delivering “Yütility Simplicity” for 
businesses. Simple fixed price utility plans and a 
focus on customer service combine to help save 
businesses time and money. We make it quick 
and easy for customers to sign up and manage 
their business utility account.

Read more about us on our website

16

YÜ GROUP PLC 
Annual report and financial statements 2021

R BUSINESS

U

P O

O

L

E

V

E

D

E

W

W

O

H

T

N

E

R

E

F

S DIF

S U

KE

A

W H AT M

STRATEGIC REPORT 
 
HOW WE DEVELOP OUR BUSINESS

We take a multi-channel approach to serve customers in the ways they want to work. We engage both directly and via carefully 
selected third-party intermediaries (“TPIs”) to supply SMEs and industrial and commercial (“I&C”) businesses.

We provide quick and easy online quotes for SMEs, and flexibility and a speedy turnaround for our I&C clients. Our dedicated 
renewal teams ensure strong customer retention rates, whilst upweighted investment in digital marketing is driving brand 
awareness in a huge potential market of UK businesses to attract new customers.

R BUSINESS

U
P O
O
L
E
V
E
D
E
W
W
O
H

Online

SME

Multi- 
utility

I&C

SME

TPI

Meter 
installations  
& smart  
meters

Sustainable  
solutions

I&C

Direct

Customers

Products & 
services

Customer  
portal

YÜTILITY 
SIMPLICITY

TPI  
portal

Sales and 
marketing

Competencies

Corporate  
energy  
advisers

Renewal

Management

Digital  
marketing

Robust 
systems 
and 
processes 

Experienced  
team

Hedging & 
lifecycle  
management

Innovation

Customer  
focus

W H AT M

Digital by 
Default

Agile

T
N
E
R
E
F

S DIF
S U
KE
A

WHAT MAKES US DIFFERENT

 5 Our multi-utility offer spans gas, electricity and water supply, plus meter installations, helping businesses to save time 

and money.

 5 We provide sustainable solutions to support customers in their journey towards net zero, including green electricity, 

carbon neutral gas and electric vehicle (“EV”) charging.

 5 We offer simple fixed price and fixed duration utility plans and a customer portal for easy online account management.

 5 Our Digital by Default approach allows us to deliver simple and rapidly scalable solutions, resulting in a low cost to acquire 

and cost to serve customers.

 5 An agile and customer-focused culture means we rapidly test new routes to market and roll out new products. 

 5 Everything we do is underpinned by robust systems and hedging policy to ensure effective management of market volatility. 

YÜ GROUP PLC 
Annual report and financial statements 2021

17

 
 
OUR STRATEGY

AN AMBITIOUS STRATEGY 
THAT IS DELIVERING RESULTS
HIGH GROWTH AND DIGITAL BY DEFAULT. THE GROUP IS WELL POISED 
TO BENEFIT FROM THE SIGNIFICANT OPPORTUNITY AVAILABLE TO IT: 
INTEGRATING STRATEGIC ACQUISITIONS, LEVERAGING THE GROUP’S EFFICIENT 
AND SCALABLE PLATFORMS AND BEING A RESPONSIBLE OPERATOR AND 
A LEADING STRONG AND ROBUST INDEPENDENT CHALLENGER 

BIGGER

BETTER

THE BOARD TARGETS SIGNIFICANT 
GROWTH TO INCREASE MARKET SHARE 
IN A £50BN+ ADDRESSABLE MARKET, 
DELIVERED ORGANICALLY AND THROUGH 
STRATEGIC ACQUISITION OF CUSTOMER 
BOOKS FROM COMPETITORS. 

CONTINUED DEVELOPMENT OF FINANCIAL 
PERFORMANCE, THROUGH INCREASED 
TOP-LINE REVENUE, IMPROVING 
NET CUSTOMER CONTRIBUTION AND 
LEVERAGING OVERHEADS.

THE BOARD RIGOROUSLY DRIVES 
PERFORMANCE THROUGHOUT THE 
ORGANISATION, UNDERPINNED 
BY REFERENCE TO AN AGREED 
FINANCIAL FRAMEWORK.

Target a 
huge UK market

Maintain and 
retain customers

Multiple 
routes to market

Strategic 
acquisitions

Consistent 
growth

Increase 
customer 
contribution

Control 
expenditure 
and costs

Cash flow 
management

Priorities in 2022
 5 Continue growth in bookings and deliver revenue

 5 Utilise new approaches to market, utilising the 

Group’s digital platforms 

 5 Cross-sell multiple products across customer base

 5 Acquisition of further value enhancing customer 

books, where value enhancing

 5 Where available, further submission to be appointed 

as Supplier of Last Resort for other suppliers

Priorities in 2022
 5 Continue upward trend in net customer contribution, 
supported by customer lifecycle initiatives, robust 
commodity hedging strategies, and reduction in 
bad debt and expected credit losses

 5 Maintain cash collection from customer receivables

 5 Start to benefit from further reduced overheads 

(as a percentage of revenues), following the Digital 
by Default initiative

 5 Optimise capital structure of the Group, to 
reduce cost of capital and invest surplus 
cash in strategic investments

KPIs  A B C

Risks 

4

5

KPIs  A D E

F

Risks 

2

3

4

5

See further information on the Group’s market opportunity 
and approach to business development from page 14

See further information on the Group’s financial framework 
on page 23

18

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTRead more about our strategy 
on our website

Key to KPIs

Key to risks

A Contracted revenue

D Net customer contribution

1 Covid-19

4 Revenue recognition 

B Average monthly 
new bookings

C Total meter points

E General overheads

F Overdue customer receivables

2 Commodity hedging 
and price volatility 

3 Covenant or trading 
arrangement breach

5 Customer credit and delayed 

receivables risk

6 Disrupting the market

7 Relationships with 
regulatory bodies

FASTER

A DIGITAL BY DEFAULT APPROACH  
IS ADOPTED. 

THIS STRATEGY DRIVES NEW 
OPPORTUNITIES TO GROW, BY GIVING 
CUSTOMERS EASY ACCESS TO SIGN UP. IT 
ALSO DELIVERS FURTHER AND MATERIAL 
COST ADVANTAGE AND EFFICIENCY, 
SUPPORTED BY DATA SCIENCE TO 
ENHANCE BUSINESS OUTCOMES. 

STRONGER

MANAGING THE GROUP’S AMBITIOUS GROWTH 
PLANS REQUIRES ROBUST GOVERNANCE, 
CUSTOMER CENTRICITY AND A WORKFORCE 
FULLY ENGAGED AND ALIGNED TO THE 
GROUP’S VISION.

THE GROUP HAS INVESTED IN AN EXPERIENCED 
AND CAPABLE EXECUTIVE MANAGEMENT 
TEAM, COMPLEMENTED BY HIGHLY CAPABLE 
COLLEAGUES WITH A COMMON PURPOSE. 

SYSTEMS AND PROCESSES ARE IN PLACE ON 
WHICH TO BUILD AND SCALE THE BUSINESS.

Efficient 
customer 
experience

Cost 
advantage

New acquisition  
channels

Disrupt market 
and accelerate 
scalability

Committed 
sustainability 
strategy

Hedging 
strategy to 
mitigate risk

Employee 
career 
progression

Experienced 
management 
team

Priorities in 2022
 5 Further expand digital acquisition channels, 

underpinned by increased marketing investment

 5 Utilise data science and artificial intelligence to drive 

customer acquisition

 5 Further enhance digital customer experience 

utilising technology

 5 Further deployment of smart meters

Priorities in 2022
 5 Maintain appropriate hedging strategy

 5 Further investment in innovation and digitalisation 
skills, to bring further disruption to the market

 5 Continued support of employees through Covid-19 
lockdowns, with particular emphasis on employee 
wellbeing, their professional development and ensuring 
we maintain our innovative and “can-do” culture 

 5 Further engagement with stakeholders, including 

corporate social responsibility initiatives

KPIs  A C

E

Risks  6

KPIs  C D E

Risks 

3

7

See further information on the Group’s Digital 
by Default actions from page 11

See further information on the Group’s governance, corporate 
social responsibility and risk management activities from page 26

YÜ GROUP PLC 
Annual report and financial statements 2021

19

FINANCE REVIEW

INCREASING PROFITABILITY 
AS THE BUSINESS SCALES

Paul Rawson
Chief Financial Officer

In overview
 5 Revenue increase of £53.9m (53%) 

 5 Contracted revenue for FY 2022 up 

69% to £157m, and increased number 
of “out of contract” customers

 5 Adjusted EBITDA increased to £1.7m, 

up £3.4m year on year

 5 Profit for the year up £5.7m in the 

year, to £4.5m

 5 £7.0m cash available at 31 December 

2021 (2020: £11.7m)

 5 £3.7m capital investment to drive 

forward growth and overhead benefit

Results summary
Results for the year to 31 December 
2021 are significantly increased on the 
previous year and continue the strong 
upward momentum.

Revenue increased 53.1% in the year to 
£155.4m (2020: £101.5m) as high organic 
growth from new bookings combined with 
the integration of AmpowerUK’s customer 
book in November 2021 and higher tariffs 
as a result of commodity market prices. 

Adjusted EBITDA of £1.7m (2020: loss of 
£1.7m) continues the strong trajectory which 
has been evident over recent years. The 
£3.4m year on year improvement follows 
the clearly defined strategy to increase net 
customer contribution whilst extracting 
efficiency savings in overheads as the 
Group scales. The impact from the Covid-19 
pandemic, which was estimated at £1.7m 
in FY 2020, has also been largely mitigated 
during FY 2021. 

The statutory profit for the year of £4.5m 
represents a £5.7m increase in the year 
(2020: loss of £1.2m). Basic earnings per 
share of 27p was achieved, up from a loss of 
7p per share in 2020.

Group net cash of £6.8m (2020: £11.4m) 
was held.1 A net decrease in cash and cash 
equivalents of £4.7m (2020: net increase 
of £9.4m) during 2021 is predominantly 
a result of £3.7m of investment in capital 
expenditure. Working capital cash flow 
movements in customer receivables 
and trade payables have also increased 
significantly as the Group scaled revenue 
in Q4 2021 and as a consequence of the 
increased commodity market prices.

Significantly increasing revenues 
The Group typically provides one, two or 
three year contracts, which gives good 
forward visibility via a contracted revenue 
subscription model. The Group also realises 
other revenues, which are generated from 
a growing number of “out of contract” 
customers (who prefer the flexibility to 
remain on our supply under a fully flexible 
arrangement) or through other services or 
charges levied. 

The Group exited 2020 with an estimated 
£93m of contracted revenue to deliver in FY 
2021. The AmpowerUK integration added 
approximately £15m of revenue for the 
last two months of the year, and contracts 
secured in 2021, and other revenues, 
contributed approximately £38m. 

WE CONTINUE STRONG 
MOMENTUM IN FINANCIAL 
RESULTS, GOVERNED 
VIA OUR CLEAR 
FINANCIAL FRAMEWORK.”

Half year revenue evolution
£m

£89.6m

In H2 2021, +36% increase on H1 2021

.

7
5
4

H1 
20

.

8
5
5

H2 
20

8

.

5
6

H1 
21

6

.

9
8

H2 
21

Revenue conversion
£m

£155m 

£93m contracted in December 2021, topped up with 
£62m added during 2021 to deliver £155m revenue 
in FY 2021. £157m already contracted for FY 2022.

160

120

80

40

0

£102m

17

5

80

FY 
20

£155m

38

15

9

93

FY 
21

157

FY 
22

   Contracted at end 
of Y-1

  Exited contract

  Ampower

   New contracts and 
other revenues

20

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTAdjusted EBITDA
£m

.

1
0

H2 
20

5

.

0

H1 
21

2

.

1

H2 
21

)

)

8
1

.

(

H1 
20

5
1

.

(

H2 
19

)

.

7
2

(

H1 
19

A further £9m was delivered through a now 
exited low margin contract, resulting in the 
total £155m revenue delivered in FY 2021.

As a result of record bookings in 2021, the 
level of contracted revenue estimated to 
deliver in FY 2022, as we exited 2021, was 
£157m, representing a substantial (69%) 
year on year increase on which to build 
further revenue. 

The Group is also serving additional out 
of contract customers, at increased tariffs 
reflective of the market conditions, providing 
further revenue growth opportunity. 

The increased contracted revenue and 
pool of customers providing out of contract 
revenue opportunity provide the Board with 
significant confidence that a very strong 
organic growth rate will continue in FY 2022.

Improved profitability 
The Board continues to utilise adjusted 
EBITDA as its core profitability measure, 
being a close proxy to the recurring and 
“cash like” profitability of the Group.2 

Adjusted EBITDA increased by £3.4m during 
the year, to £1.7m. A £1.2m profit in the 
second half of 2021 was achieved, up from 
£0.5m in H1 2021 and £0.1m in H2 2020. 

With the exception of the first six months 
of 2020, which were materially impacted 
due the initial Covid-19 lockdown, the 
Group has continued to improve underlying 
profitability for each six month period 
from 2019. 

Adjusted EBITDA at 1.1% of revenue (2020: 
-1.7%) is derived from the profitability from 
customer contracts (referred to as net 
customer contribution) of 6.7% less general 
overheads, which are already sized for 
significant growth, of 5.6%.

Recognising the progress made already 
to bring the Group to a profitable footing, 
the Board remains focused on further 
improving adjusted EBITDA to achieve 
higher returns. Increasing net customer 
contribution whilst creating further 
overhead benefits is core to this strategy. 

Gross margin improved to 9.8% for the 
year (2020: 7.6%) demonstrating the 
successful mitigation provided by the 
deployed hedging strategy, and the focus on 
managing customer contract lifecycle value. 
The continually improved systems and 
processes which are now firmly embedded 
in the organisation are providing further 
enhancement in value, and this is set to 
continue as the digital programme delivers 
additional benefit.

The integration of AmpowerUK customers 
and the increased revenue in Q4 2022 led 
to a higher bad debt charge in the second 
half of the year. The full year charge of 3.1% 
of revenue was therefore comparable to 
FY 2020 of 3.1%. 

The relationship between gross margin 
performance and bad debt is carefully 
monitored, with management targeting 
net customer contribution when assessing 
various sales channels or customer 
segments available to it. 

Adjusted EBITDA reconciliation 
£m

Adjusted EBITDA

% of revenue

Adjusted items:

Non-recurring costs

Unrealised gain on derivative contracts

Share based payment charge

Depreciation and amortisation 

Statutory operating profit

Net customer contribution at 6.7% has 
increased in 2021 (2020: 6.1%, or 4.5% 
including the impact of Covid-19 losses).

General overheads of 5.6% for 2021 (2020: 
6.2%) have started to show benefit from 
economies of scale. These overheads 
consist of cost to acquire (“CtA”) (sales and 
marketing related costs), cost to serve (“CtS”) 
(operational and customer service systems 
and people to deliver our core services) 
and general administrative costs (premises, 
occupancy and support function costs). 

CtA was 1.6% of revenue in 2021, as benefits 
from new digital sales acquisition tools 
launched in 2020 were secured. CtS and 
general administrative overheads were each 
2.0% of revenues. 

Further scale benefits are targeted in 
general administrative costs which are 
largely fixed in nature. CtS is also targeted 
to increase at a slower rate than revenue, 
as the benefits from the Group’s digital 
investment are realised.

In summary, the momentum and forward 
targeting of improvement to net customer 
contribution, coupled with the efficiency 
benefit in general overheads, are the core 
areas of the Board’s strategy to further 
increase adjusted EBITDA. 

2021

1.7

1.1%

(0.6)

3.3

(0.2)

(0.7)

3.5

2020

(1.7)

-1.7%

—

1.0

(0.3)

(0.6)

(1.6)

1  Net cash is defined and reconciled in note 24 to the financial statements.

2 

 The reconciliation of adjusted EBITDA to statutory operating profit is included in note 7 to the financial statements. 

YÜ GROUP PLC 
Annual report and financial statements 2021

21

FINANCE REVIEW CONTINUED

Robust performance
In addition to a pleasing and robust 
adjusted EBITDA, the Group’s profit for 
the year of £4.5m is significantly increased 
(2020: loss of £1.2m). This result is after 
£1.1m of tax credit (2020: £0.4m); and £0.2m 
(2020: £0.3m) of share based payments. The 
tax credit reflects an increased deferred tax 
asset, predominantly from brought forward 
tax losses which (based on the announced 
increase to future corporate tax rates) are 
more valuable to the Group.

The profit for the year also includes, before 
tax, a £3.3m (2020: £1.0m) unrealised gain 
on derivative contracts. This gain arises on 
a small proportion of forward commodity 
purchase contracts which do not match 
the strict definition of own use under 
IFRS 9, and are therefore assessed at fair 
value at the balance sheet date. With the 
high global commodity market prices the 
level of gain has increased substantially 
during FY 2021. The Board believes that the 
associated financial asset (being a non-cash 
item) will reduce should the commodity 
market restabilise.

Non-recurring costs of £0.6m (2020: 
£nil) relate to the accrual of the Group’s 
estimated share of expected costs 
“mutualised” across the energy supply 
industry from the unprecedented level of 
supplier failures. The Board is disappointed 
to be incurring such industry costs which 
are outside the control of the Group. 

Cash flow and working capital
The Group had net cash of £6.8m at 
31 December 2021 (2020: £11.4m), 
consisting of £7.0m of cash less lease 
liabilities. The Group has no other debt. 

A net decrease in cash and cash equivalents 
of £4.7m for the year (2020: increase of 
£9.4m) consists of a £0.8m operating 
cash outflow (2020: £12.1m inflow); a 
£0.2m repayment of leases and interest 
(2020: £0.1m); and £3.7m (2020: £2.6m) of 
capital expenditure.

For operating activities, trade and other 
receivables before the movement in 
financial derivative assets increased by 
£19.7m (2020: £0.3m), with trade and 
other payables increasing by £17.5m 
(2020: £4.0m). 

Significantly increased revenue for the 
month of December 2021, with the 
integration of AmpowerUK customers and 
increased out of contract customers at 
market reflective higher tariffs, accounted 
for a £10.8m increase in accrued income to 
£22.0m (2020: £11.2m). This level of accrued 
income is fully supported by invoices raised 
in January 2022 and aligns with the Group’s 
normal billing cycle. 

The innovation centre and Digital by Default 
investments are targeted to drive significant 
revenue and profitability improvement in 
the short and medium term.

Summary: continuing to successfully 
implement our financial framework
We continue to apply our financial 
framework, to scale revenues (organically 
and inorganically) and increase adjusted 
EBITDA via improved net customer 
contribution and reduced overheads 
(powered by digital efficiency), whilst 
maintaining robust cash and working capital 
management.

With £157m of contracted revenue already 
secured for FY 2022 as we exited 2021, a 
stronger market positioning and a higher 
market value opportunity following the energy 
crisis, and increased numbers of customers 
on out of contract agreements, we remain 
confident that top-line growth will continue. 
We also continue to review the market for 
value enhancing acquisition opportunities.

With this scale in revenue, we look to 
continue to enhance gross margin whilst 
driving down our cost of bad debt. We 
therefore target increasing net customer 
contribution from the 6.7% (2020: 6.1% 
pre-Covid-19 impact) achieved in FY 2021, 
combined with targets to reduce general 
overheads from the 5.6% in FY 2021 
(2020: 6.2%).

In short, the Board is fully driven to further 
increase adjusted EBITDA from the 1.1% 
achieved in FY 2021 and on significantly 
increased revenue.

Paul Rawson
Chief Financial Officer
22 March 2022

As well as the growth in revenues, trade and 
other receivables also increased as a result 
of payments to third-party intermediaries 
(“TPIs”) on commencement of introduced 
sales contracts, and the increased derivative 
financial asset recognised under IFRS 9.

Countering the significant increase in 
receivables due to the Group’s sales growth, 
current trade and other payables increased 
by £17.5m (2020: £4.0m) which is largely a 
result of increased accrued expenses for 
industry and energy costs. 

Following significant growth in revenues 
secured from the AmpowerUK integration, 
the record organic growth secured, and 
the higher energy market prices, the Board 
is focused on ensuring the increased level 
of working capital movements is managed 
appropriately as we rapidly transition to a 
higher price environment. In particular the 
Board is mindful of the potential delay to 
our customers’ ability to make payments in 
view of the significantly increased cost of 
energy which is being suffered by those who 
have not locked in contract tariffs at lower 
market prices. 

For FY 2020, deferred HMRC payments of 
£3.6m were held under the Government’s 
Covid-19 support package, which reduced 
to £1.4m at 31 December 2021. FY 2020 also 
included a one-off cash inflow of £10.2m 
as the new structured commodity trading 
arrangement resulted in a repayment of 
previously lodged cash collateral. The credit 
limit in place under the Group’s trading 
arrangement is not currently being utilised 
in view of the high global market prices. 

As set out in detail in the annual report, the 
Board monitors the credit limit provided and 
risks and mitigation available to it related to 
the credit risk with trading counterparties. 
The Board also reviews any impact on 
credit limits and liquidity depending on the 
level of global commodity prices compared 
to the value of the Group’s forward 
hedged position.

The £3.7m of capital expenditure in FY 2021 
includes £2.6m (in addition to the £1.2m paid 
prior to FY 2021) for the freehold acquisition 
and fit-out of our new innovation centre 
established in Leicester. A further £1.1m was 
invested in software and systems as part of 
the Group’s Digital by Default strategy. 

See the energy market overview on 
page 6 and the risks and uncertainties on 
page 33 of the Strategic Report, and note 
19 of the financial statements for further 
information and analysis in relation to the 
high global commodity market prices and 
our hedging arrangements

22

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTOUR FINANCIAL FRAMEWORK

GROWTH

BIGGER

Subscription 
revenue model

GROWTH

ADJUSTED EBITDA

CASH

BETTER

Net customer 
contribution

FASTER

Leverage  
overheads

STRONGER

Close cash and capex 
management

We have good visibility of forward revenue, and 
our market opportunity is significant. We combine 
strong organic growth with value enhancing inorganic 
opportunities where available.

The Group’s revenues from contracted products are 
supplemented by customers who prefer to remain in a variable 
arrangement. The contribution from variable customers should 
grow as the Group matures.

Average monthly bookings are also a good early indicator for the 
scale of future revenues.

Illustrating growth potential, the chart is based on £12.5m of 
average monthly bookings (being £150m per year), with a three 
month delay in contract start date and a 24 month average 
contract term. 

Renewals at 70% provide an opportunity for higher future 
bookings. Bookings could increase to £27m+/month in year 5.

Assuming a standing start, with no existing contracted revenue 
or additional revenue from contracts, year 5 revenue would still 
exceed £500m.

0.9m

0.8m

0.7m

0.6m

0.5m

0.4m

0.3m

0.2m

0.1m

0

i

m
£
s
g
n
k
o
o
b
m
o
r
f
h
t

w
o
r
g
e
u
n
e
v
e
R

£544m

1
Y

2
Y

3
Y

4
Y

5
Y

+

6
Y

New business

Renewals

Renewal 

of renewals

Avg. monthly 

bookings 

(right axis)

30m

25m

20m

15m

10m

5m

0

ADJUSTED EBITDA

We increase adjusted EBITDA via improving gross 
margins, controlling bad debt and leveraging general 
overheads as we scale and utilise digital technologies.

contact when essential - though even in those cases still 
utilising efficient processes to maintain cost discipline whilst 
not compromising on customer service.

In addition to the leading customer journey and service benefits 
unlocked by our new digital tools, the Board also targets significant 
adjusted EBITDA benefits from its investment. Benefits include:

 5 Customer insight and portfolio optimisation: Clear and 
understood information through good data, algorithms to 
optimise customer interactions such as renewals or additional 
products, and detailed customer insight provide true 
differentiation for the Group – leading to increased growth 
and gross margin benefits.

 5 Automated billing and collection processes: Clearly defined 
and automated internal processes, and interfaces with key 
partners, combine with smart meter technology for real-time 
access to customer usage and account status. This technology 
unlocks significant opportunity to improve hedging activities 
and deliver pricing and customer cash collection benefits.

 5 Reduced cost to acquire and cost to serve: As customers 

and third-party intermediaries are able to access the portal and 
self-serve, our costs to acquire new customers decreases. The 
same applies as customer’s self-serve, entering into personal 

 5 General administrative cost benefits: We secure savings from 
efficient support functions, property and occupancy costs and 
other largely fixed costs to leverage further economies of scale 
as we grow organically and through acquisition.

Key numbers:

£3m 

£1.1m invested in building our digital capability in FY 2021, 
and a further £2m ambition for FY 2022

54% vs 36% 

Increased revenue of 54% in FY 2021 outstripped the 36% 
increase in overheads, demonstrating scale benefit

£15m 

Annual adjusted EBITDA benefit target at £500m of revenues 
from efficiency targets (3% of revenues) 

See Digital by Default overview on page 11

CASH

We manage cash and maintain working capital focus 
to support our ambitious growth plans.

 5 continued investment in sales and marketing to accelerate 

profitable growth;

Our objectives:

 5 prompt “bill to cash” conversion;

 5 utilise the increasing credit limit in our commodity trading 
agreement to support forward hedging of commodity risk;

 5 manage energy industry payment cycles; and

 5 optimise capital structure to take account of lower cost 
of debt funding and ability to invest in inorganic growth.

YÜ GROUP PLC 
Annual report and financial statements 2021

23

 
 
 
 
 
OUR KEY PERFORMANCE INDICATORS

BUILDING MOMENTUM

Links to strategy

1

2

3

4

Bigger

Better

Faster

Stronger

1

2

3

1

2

4

CONTRACTED REVENUE 
(ONE YEAR FORWARD)
(£m)

AVERAGE MONTHLY 
NEW BOOKINGS
Average contract term: 30 months (£m)

£157m

+69%

£13.8m

+66%

1

2

TOTAL METER  
POINTS

31,862

+83%

8
2

0
5

8
8

0
8

3
9

7
5
1

.

7
3

.

1
5

.

4
8

2

.

4

.

3
8

8

.

3
1

1
6
3
7

,

1
2
3
4

,

3
2
7
9

,

4
2
7
8

,

5
2
4
7
1

,

2
6
8
1
3

,

16

17

18

19

20

21

16

17

18

19

20

21

16

17

18

19

20

21

Definition
The total meter points demonstrate the gas, 
electricity and water supply points served or 
under contract to be served by the Group 
at the relevant year end. They represent 
the number of utilities, per premises, which 
are supplied gas, electricity and/or water by 
the Group, as an approximate indicator of 
business growth. 

Performance
There has been significant organic growth, as 
also demonstrated in monthly bookings and 
contracted revenue KPIs, and the revenue 
realised in FY 2021.

The integration of the AmpowerUK business 
book in November 2021 has also led to a 
significant increase in the number of meter 
points served by the Group at the end of 2021, 
with 3,953 meters still on supply. 

Target
In line with the Group’s growth strategy, the 
Board targets continued organic and inorganic 
growth which is expected to further increase 
meter points supplied by the Group. 

Definition
Contracted revenue comprises the estimated 
value of revenue, based on contracts with 
customers, for the subsequent 12 months. 
The actual amount recognised on these 
contracts as revenue might typically vary by 
up to 20% due to the inherent estimation 
involved in this calculation. 

The KPI excludes contracted revenue beyond 
a year forward, and any out of contract 
customers (being those customers who are 
supplied energy by the Group but do not have 
a fixed price and fixed term contract).

The level of contracted revenue represents 
a good basis on which to calculate potential 
growth in revenue going forward. 

Performance
Contracted revenue for delivery in 2022 of 
£157m secured at the end of 2021 is 69% above 
that at the end of FY 2020 (for delivery in 2021). 
This is a significant increase, reflecting the high 
sales activity achieved by the Group during 2021.

This basis provides confidence to management 
in the ability to achieve growth in revenue in FY 
2022 and beyond. 

Target
The Board targets a further improvement in 
contracted revenue by the end of 2022, to 
impact 2023. 

Definition
Bookings represent the annualised revenue 
(or contract term if less than one year) of 
new business signed, averaged on a monthly 
basis. Such bookings are secured through 
renewal of contracts with existing customers, 
the cross-sell of additional services to 
existing customers, or the acquisition of new 
customers through various sales channels.

Bookings will result in additional contracted 
revenue, dependent on contract start dates.

Contracted revenue, and ultimately revenue 
achieved from such bookings, may vary by up 
to 25% due to the inherent estimation involved 
under normalised conditions and the potential 
for new bookings to not ultimately go live 
on supply. 

Performance
Accelerating and significant growth in new 
bookings has been achieved, building on the 
already strong growth experienced in FY 2020.

The level of average monthly bookings also 
included an exceptional Q4 2021, at an average 
of £24m, driven largely by the integration 
of AmpowerUK’s business book and other 
industry disruption as a consequence of the 
failure of some competitors.

Target
The Board targets continued growth in 
bookings (assuming some market re-
stabilisation from the impacts of the energy 
crisis) as the Group scales in the significant UK 
market opportunity available.

24

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTOther KPIs 
In addition, the Board and Executive Management Team monitor various other metrics to manage 
the business and drive forward profitability. Such metrics include the externally reported Trustpilot 
score, total contracted revenue, average contract term, ratio of conversion of billing to cash, 
engagement via digital channels, employee engagement, contract renewal rates, profitability 
returns by sales channel, and compliance with covenants and internal risk policies.

Links to remuneration
Management bonus incentives are linked 
to business growth and profitability KPIs. 
The Group LTIP is based on share price 
growth – providing direct correlation between 
shareholder value and the remuneration of 
key management.

Adjusted EBITDA is the key profitability measure used by the Group as referenced throughout the Strategic Report.

3

4

NET CUSTOMER  
CONTRIBUTION

6.7%

Improvement of 0.6% in 2021

2

3

4

GENERAL  
OVERHEADS

2

4

OVERDUE CUSTOMER 
RECEIVABLES

5.6%

Improvement of 0.6% in 2021

7 days

1 day improvement

)

4
0

.

(

5
2

.

.

1
6

7

.

6

18

19

20

21

4
7

.

.

3
6

2
6

.

6

.

5

18

19

20

21

7879

18

19

20

21

Definition
Net customer contribution measures the 
normalised profit contribution, as a percentage 
of revenues, directly linked to customer 
contracts. This consists of the gross margin 
reported (adjusted for any non-recurring items 
including the impact of Covid-19 in H1 2020), 
less the bad debt and expected credit loss 
charged against adjusted EBITDA.

Definition
General overheads represent the overheads 
(excluding bad debt) charged to adjusted 
EBITDA as a percentage of revenue. They 
comprise the operating costs on a normalised, 
recurring basis and before the impact of equity-
settled share based payments, movements in 
derivatives charged to the income statement 
and exceptional or non-recurring costs. 

Net customer contribution can vary as 
the Group flexes its commercial strategic 
objectives. Such changes can be a result of 
differing point of sale margins across sales 
channels, cross-sell of multiple products, 
managing lifecycle initiatives and mitigating 
bad debt and expected credit loss.

Performance
The Group continues to improve its profitability. 

Contracts sold at higher margins have replaced 
legacy, low margin contracts which have now 
washed through. 

In addition, significant commercial action to 
optimise customer lifecycle value and minimise 
bad debt is contributing to the upward trend.

Target
Continued upward momentum is targeted 
by management to take advantage of the 
new clean book, consisting of higher margin 
contracts, and the continued commercial 
initiatives taken to optimise customer 
lifecycle value.

The Group is also continuing to invest in 
digital technologies to improve the customer 
collection cycle which should lead to further 
improvement over the medium term.

Such general overheads are allocated by 
management between cost to acquire (costs 
incurred in sales, marketing and pricing new 
business), cost to serve (costs to operate and 
deliver core services to customers, including 
credit control) and general administrative 
(typically relatively fixed costs of the Board, 
functional support such as IT, HR and finance, 
and property costs).

Performance
The positive trend in overheads has continued, 
aligned with the Group’s strategy to leverage 
overheads with scale. In overview, the Group 
expects to benefit from continued reductions 
in overheads as it takes advantage of its 
scalable operating platform.

Target
As a consequence of the efficiencies brought 
by scaling the Group, close control over fixed 
overheads and use of digital technologies, 
the current 5.6% overheads incurred by the 
Group are expected to continue to reduce in 
the medium term.

Definition
Overdue customer receivables (“OCR”) 
represent the amount outstanding and 
overdue, net of provision and deferrals, to key 
customer receivable balances, compared with 
the revenue recognised. Such balances are the 
amounts held in relation to accrued income 
which is beyond the normal one month billing 
cycle, plus trade receivables (net of VAT and 
CCL) that are overdue.

Management utilises this metric as it assesses 
the trending of working capital tied up in 
customer receivable balances and also 
demonstrates unprovided risk to the income 
statement on such balances.

Performance
A robust performance has remained in this key 
measure, with an improvement of one day.

As a consequence of AmpowerUK’s business 
being integrated in November 2021, increasing 
revenue materially, the level of debtor and 
accrued income had increased at the end of 
the period in absolute terms. 

Target
The relatively stable performance of the Group 
over recent years has shown clear focus by 
management in this area. Based on the wider 
economic context, the Board targets OCR 
to be broadly similar in FY 2021, though will 
closely monitor for any deterioration caused 
by customers delaying payments based on 
increased tariff rates as a result of high global 
commodity market prices.

YÜ GROUP PLC 
Annual report and financial statements 2021

25

ENGAGING WITH STAKEHOLDERS AND SECTION 172 STATEMENT

OUR STAKEHOLDERS GIVE US 
OUR MANDATE TO OPERATE
WE AIM TO BUILD REGULAR ENGAGEMENT ACROSS ALL 
OUR STAKEHOLDERS, INCLUDING OUR SHAREHOLDERS, 
CUSTOMERS, PEOPLE AND COMMUNITY

OUR SHAREHOLDERS

OUR CUSTOMERS

How we engage
 5 Regular meetings and presentations following key events 

and results announcements in the year 

 5 Online presentations at key times of the year (AGM/

annual results) 

 5 Responding via investor relations website 

Outcomes in 2021
 5 New PLC website launched

 5 2021 AGM and online investor presentation

 5 Presented at Shares and AJ Bell webinar

 5 Full year and half year trading updates shared via website 

and social media 

 5 Q&A support for AGM engagement (held remotely in response 

to Covid-19 lockdown) 

Planned for 2022
 5 Further communication and engagement with existing and 

potential investors

 5 Increased financial PR and visibility of the Company and its Board 

with existing and potential shareholders 

 5 Full and interactive AGM (if possible under Government enforced 

Covid-19 restrictions) 

How we engage
 5 Continued help, advice and support made available to business 
customer base including website FAQs, new products, digital 
marketing campaigns and email communications 

 5 Digital marketing campaigns to drive brand awareness among 
disengaged SMEs and to engage with our customers on our 
range of products and services 

 5 Customer surveys to gather feedback on satisfaction levels and 
customer needs to shape future product and service offering 

Outcomes in 2021
 5 Website landing pages, FAQ pages and regular communications 
to support Ampower and Squeaky Energy customers during 
their transition to Yü Group

 5 New automated marketing journeys delivered to improve 
renewal communication and awareness of our full range 
of products and services

 5 Regular campaigns to drive awareness and uptake of 

smart meters 

 5 New customer portal introduced to allow our customer base 
to benefit further from the “Yütility Simplicity” approach

Planned for 2022
 5 Further enhanced digital sales journey to be implemented 

providing an even easier online quote and contract experience

 5 Increased range of automated marketing techniques to further 

support customers on energy efficiency and cost saving initiatives 

 5 Continued support of businesses as they emerge from 

lockdowns as a result of the Covid-19 pandemic

 5 Bigger and better digital campaigns to capture attention of 

disengaged SMEs 

26

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTSection 172
In accordance with section 172 of the Companies Act 2006, each of our directors acts in a way they consider, in good faith, would most likely promote 
the success of the Company for the benefit of its members as a whole. 

The directors ensure a focus on quality management, ensuring high standards of conduct and sound business ethics, including clear and well-
communicated Company values and policies. 

The Group’s governance frameworks, as referenced in the corporate governance section of this annual report from page 36, provide further information 
on how the directors ensure appropriate consideration for such decisions.

The Board’s principal considerations and decisions in FY 2021 are documented on page 41.

OUR PEOPLE

OUR COMMUNITIES

How we engage
 5 Monthly “Yü-MAD” meetings to celebrate achievements 

How we engage
 5 Regular CSR activities and fundraisers for local and 

and keep employees informed 

national charities 

 5 Annual business-wide event to celebrate individual achievements 

 5 Supporting career development in local communities and 

including employee/team of the year recognition 

 5 Employee Knowledge Base to enhance knowledge capture 

and upskill teams 

 5 Newsletters and Company-wide updates 

 5 Quarterly employee engagement and “you talk, 

we listen” feedback

 5 Twice weekly team leader check-ins 

 5 Employee feedback sessions, including monthly one-to-one 

meetings, bi-annual development reviews and team briefings 

Outcomes in 2021
 5 New Company-wide intranet to improve internal communication 

and employee engagement

 5 Implemented career pathways to support talent development 
in response to engagement survey feedback with nine internal 
promotions to date 

 5 Package of measures to support colleagues working remotely 
during Covid-19, including wellbeing support programmes, 
regular video check-ins and our improved Employee 
Assistance Programme 

Planned for 2022
 5 Regular business-wide briefings from senior managers to 

increase engagement with and accessibility to the senior team 

 5 Continued support and engagement with colleagues via focused 

listening groups and leadership workshops 

engaging with local educational institutions to offer student 
placements and apprenticeships 

Outcomes in 2021
 5 Raised over £2,500 during the year for our chosen charity, 
Macmillan Cancer Support, helping to provide physical, 
emotional and financial support to those affected by cancer 

 5 Continuation of apprentice and student placement initiative with 
appointments across marketing, HR and commercial functions

Planned for 2022
 5 Continued community activities alongside fundraisers to help 

make a difference 

 5 Supporting Alzheimer’s Research UK as our designated charity 

partner for 2022

 5 Supporting a low carbon future via the continued expansion of 

EV charge points and our Pure Green energy plan offering 100% 
renewable electricity, plus our Carbon Neutral gas plan which 
enables businesses to offset the emissions associated with their 
gas usage by investing in Gold Standard and Verified Carbon 
Standard schemes

YÜ GROUP PLC 
Annual report and financial statements 2021

27

SUSTAINABILITY OVERVIEW

DELIVERING SUSTAINABLE 
ENERGY SOLUTIONS
HELPING TO DELIVER A LOW CARBON 
FUTURE WHILST POSITIVELY IMPACTING 
PEOPLE AND COMMUNITIES

Bobby Kalar
Chief Executive Officer

Strengthening our commitment 
to a sustainable future
The Group fully appreciates we have an 
important role to play in the future of our 
planet and in supporting UK businesses to 
meet the commitments made at COP26 in 
November 2021. Providing sustainable energy 
solutions, we aim to accelerate progress 
to help deliver a low carbon future whilst 
positively impacting people and communities. 

We strive to achieve this by providing a 
range of energy products to help businesses 
across the UK achieve their sustainability 
objectives. The relationships we build with 
our employees, communities, customers 
and partners are essential to us delivering 
our ambitions. 

Our commitment to sustainability is 
instilled throughout the business and we 
are constantly reviewing opportunities to 
improve our approach. 

Throughout 2022, we will endeavour to build 
and develop our range of green products to 
step up our support for businesses in their 
journey towards net zero.

We will also continue to strengthen and 
build on our sustainability strategy, 
focusing on its three pillars: product, planet 
and people. 

Committed to managing our 
business responsibly 
We are committed to working in ways 
that protect the environment and make a 
positive contribution to the communities 
in which we operate, whilst providing 
rewarding opportunities for our employees 
and protecting human rights. 

We seek to understand and respond to the 
needs of our people, customers, partners, 
shareholders and the places in which we 
do business. 

We aim to align our values and strategy with 
the needs of our stakeholders and foster 
a culture of continuous improvement to 
deliver against these needs. 

We continually review our approach, 
identifying the environmental and social 
issues that are most relevant to the Group 
and which help evolve our purpose and 
business model.

Bobby Kalar
Chief Executive Officer
22 March 2022

OUR APPROACH
We have developed a four-stage 
process to assess the key 
sustainability challenges and 
develop effective plans to 
address them.

Assess
Identify, evaluate 
and prioritise 
key sustainability 
challenges facing 
the Group and 
our stakeholders.

Framework
Establish a robust 
framework focused 
around the Group’s 
key sustainability 
priorities.

Communicate
Ensure effective 
communication of 
our strategy and our 
progress against it 
to key stakeholders.

Measure
Monitor progress 
against the key 
measures set within 
the framework to 
provide ongoing, 
evidence-based 
focus on 
sustainability.

28

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTTO HELP FOCUS OUR AMBITIONS, WE HAVE 
FURTHER EVOLVED OUR SUSTAINABILITY 
STRATEGY, FOCUSING ON THREE AREAS:

PRODUCT: 
SUSTAINABLE 
ENERGY SOLUTIONS

PLANET: 
SOCIAL AND ENVIRONMENTAL 
IMPROVEMENT

PEOPLE: 
POSITIVE PEOPLE  
CULTURE 

Our ambition: 
To assist businesses in their energy 
transition, supporting the deployment 
of lower carbon technologies and the 
net-zero ambitions of the companies 
we serve. 

Our ambition: 
To reduce our impact on the 
environment and climate by operating 
responsibly and have a positive effect 
on society, supporting the communities 
in which we operate.

Our ambition: 
To continue to develop a dynamic, 
engaging and inclusive work culture 
where ambition thrives and our 
employees feel valued and can fulfil 
their potential to deliver excellence in 
business utility supply.

COP26: WHAT IT MEANS FOR YÜ GROUP 

On 13 November 2021, delegates at the 26th United Nations Climate 
Change Conference (“COP26”) officially agreed the Glasgow Climate Pact. 
This hugely important document called on nations to set strict new climate 
targets by the end of 2022 and reduce unabated use of fossil fuels, with the 
aim of limiting the rise in global temperature to 1.5°C. 

Two key areas of the pact are of particular relevance for the Group:

Global Coal to Clean Power 
Transition Statement
This recognised the imperative to 
urgently scale up the deployment of 
clean power to accelerate the energy 
transition away from continuing coal 
power generation.

In response to this progress at 
COP26, UK organisations must 
speed up their transition to 
decarbonisation, step up corporate 
social responsibility initiatives, 
and act to meet ever-rising 
sustainability targets.

COP26 declaration on zero 
emissions cars and vans
This landmark global agreement 
focused on signalling the end 
of polluting vehicles and rapidly 
accelerating the transition to 100% 
zero emissions cars and vans.

This will require a focus on carbon 
reduction, which makes onsite 
renewables, renewable energy 
procurement, and maximising energy 
efficiency across business operations 
ever more important. What’s more, 
there will be further scope for 
load management and responsive 
energy solutions within a flexible 
grid structure.

SUPPORTING WITH SUSTAINABLE SOLUTIONS
We are supporting the Glasgow Climate 
Pact with a range of sustainable solutions 
to support businesses in their journey 
towards net zero including: 

 5 SMETS2 smart meters;

 5 100% green electricity via our 
Pure Green energy plan;

 5 our Carbon Neutral gas plan, 

launched in 2021;

 5 electric vehicle chargers; and

 5 energy efficiency reporting.

Since its launch in 2020, our Pure Green 
energy plan has gone from strength to 
strength, with more than 3,000 meter 
points supplied with 100% green electricity.

In 2021, we launched our Carbon Neutral 
gas plan, helping businesses to take 
positive steps towards reducing their 
carbon footprint by offsetting carbon 
emissions from their gas supply. These 
emissions are offset and invested in two 

of the most credible international schemes 
worldwide – Gold Standard (“GS”) or 
Verified Carbon Standard (“VCS”).

We will look to widen the choice available to 
customers and plan to expand our range 
of green products in 2022 to accelerate our 
support for businesses in their transition 
towards net zero.

YÜ GROUP PLC 
Annual report and financial statements 2021

29

SUSTAINABILITY REPORT

SUPPORTING OUR CUSTOMERS 
IN THEIR TRANSITION TO 
A LOW CARBON FUTURE
WE CONTINUE TO BUILD OUR SUSTAINABLE PRODUCT 
OFFERING TO SUPPORT BUSINESSES ON THEIR JOURNEY 
TOWARDS NET ZERO, COMBINED WITH A COMMITMENT 
TO OPERATING RESPONSIBLY 

PRODUCT 
The Board continually assesses the impact 
of climate change and wider environmental 
considerations on our business model and 
customer offering, developing strategies 
to assist UK companies in the energy 
transition. This includes the provision of new 
technologies which aid the move towards a 
lower carbon utilities system. 

Looking ahead, the Board will continually 
seek to increase the proportion of fuel 
supplied from renewable or low carbon 
sources, including via the promotion of 
the Group’s green power solutions.

We continue to provide an accelerated 
smart meter rollout programme to all 
eligible customers and, as of 31 December 
2021, 2,204 have had a smart meter 
installed. This enables them to actively 
monitor consumption profiles and trends, 
and effectively reduce their energy use. 

We now have the technical capability to 
install three-phase smart meters and 
will shortly be rolling them out, offering 
intelligent energy management to even 
more businesses. 

OUR CARBON NEUTRAL GAS PLAN LAUNCHED IN 2021 
TO COMPLEMENT OUR PURE GREEN ELECTRICITY PLAN, 
PROVIDING SUSTAINABLE OPTIONS FOR BUSINESSES 
ACROSS THEIR ENTIRE ENERGY SUPPLY.”

30

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTOUR NEW PURPOSE-BUILT 
LEICESTER INNOVATION 
CENTRE INCLUDES A WIDE 
RANGE OF STATE-OF-THE-
ART ENERGY EFFICIENCY 
AND SUSTAINABILITY 
MEASURES.”

PLANET 
As a responsible business, the Group is 
acutely aware of the environmental impact 
of its own operations. We continually review 
ways in which we can minimise this impact, 
including the use of smart and energy 
efficient lighting, the installation of EV 
charge points and recycling. 

Our new purpose-built Leicester office, 
the Energy Centre, includes a wide range 
of state-of-the-art energy efficiency and 
sustainability measures. 

In addition, we have identified a number 
of measures in our approved travel plan 
to encourage employees and visitors to 
use sustainable transport to and from the 
Leicester office. 

Operating responsibly
As part of our commitment to operating 
responsibly, we continue to make sure that 
we meet the highest ethical standards 
in areas including GDPR, diversity and 
inclusion, and the Modern Slavery Act. 

We ensure rigorous compliance with the 
Act, regularly reviewing our Modern Slavery 
Policy, conducting risk assessments with 
our supplier base, and running training 
programmes with our team.

We are an equal opportunities employer 
and have a comprehensive training 
programme on diversity and inclusion for 
all our colleagues. We are also a “Disability 
Confident Committed” employer, ensuring 
an inclusive and accessible recruitment 
process and supporting job opportunities 
for disabled people. 

Charitable support 
Macmillan Cancer Support was again the 
charity our colleagues voted to raise funds 
for in 2021. During the year our activities 
focused on creative ways to raise funds 
whilst adhering to Covid-19 guidelines. In 
total, our teams raised more than £2,500 for 
Macmillan.

PEOPLE
Throughout the year, we have remained 
focused on developing a dynamic, engaging 
and inclusive work culture where ambition 
thrives and our people aspire to achieve 
real change for our customers, the energy 
industry and the communities in which 
we operate. 

We have continued with our rigorous 
approach to performance leadership, 
training and development, supporting 
colleagues and helping them to unlock their 
full potential. Our internal talent programme 
provides leadership development, coaching, 
mentoring and technical training, and forms 
part of our future leaders pipeline. 

Evolving our culture 
As our culture has evolved further, we 
have continued to encourage greater 
collaboration across the business, resulting 
in the successful delivery of multiple 
projects right first time. These include 
the Ampower SoLR and Squeaky Energy 
customer book acquisitions in 2021. 

Supporting our people through the 
continuing coronavirus pandemic has 
remained a key priority, and we have 
embedded new working practices 
introduced in 2020, embracing technology 
and flexibility to ensure we deliver for our 
customers and each other. 

Monthly Company-wide “Yü-MAD” meetings, 
held simultaneously for colleagues in 
Leicester and Nottingham, have helped 
to foster a one-team approach, and a 
new Company intranet improved internal 
communications, providing a knowledge 
hub for all our employees.

Colleague engagement 
We conduct regular employee engagement 
surveys, the results of which are also critical 
to business growth by bringing new and 
innovative ideas into Yü Group. 

During 2021 our colleague engagement 
score continued to improve, reaching 74% 
– a 3% increase on 2020. The vast majority 
of employees told us they were proud to be 
a member of their team (94%), they have 
sufficient tools to do their job (78%), and 
they receive regular, constructive feedback 
from their line manager (91%).

Regular focus groups, with employee 
representatives from each department, 
provide an opportunity to gather feedback 
from teams on matters such as training, 
career pathways, communication 
and benefits. 

Supporting job creation and career 
development
As part of our people strategy, we have 
continued to partner with local universities 
in Nottingham and Leicester to offer 
placements to students, allowing us 
to develop a future talent pipeline for 
the business. 

Our team includes apprentices, placement 
students and recent graduates, and our 
approach underlines our commitment 
to developing our people and building 
rewarding careers.

During 2021 we recruited two apprentices 
and were able to offer eight internal 
promotions as part of our talent pipeline. 
We offered year-long placements to 
students in marketing, HR and commercial 
for the third year running. 

We plan to further enhance our university 
collaboration as we continue to grow our 
innovation centre in Leicester. 

Fairly rewarding our people 
As part of our ongoing commitment to 
offering our people fair reward for the 
work they do, all our employees are paid 
above the Living Wage and are offered 
a comprehensive package of benefits 
and support. Our rigorous approach to 
performance leadership delivers fairness, 
affordability and consistency in our people 
management and reward.

Average  number  of  employees 
during  2021 

145

Male

68%

Female

32%

Average  age

35

Employee  engagement  rate

74%

Raised  for  Macmillan  in  2021

£2,500 

YÜ GROUP PLC 
Annual report and financial statements 2021

31

RISKS AND UNCERTAINTIES

CLEAR ASSESSMENT AND MANAGEMENT OF RISK
MONITORING AND ANALYSIS OF RISKS AND UNCERTAINTIES TO 
PROTECT AND ENHANCE THE BUSINESS

Approach to risk
The Board is responsible for maintaining the Group’s risk 
management and internal control systems and for the monitoring 
and mitigation of risk (and opportunity) in line with the Group’s 
objectives. The Audit Committee also reviews risks on behalf of 
the Board and provides further oversight and risk mitigation when 
working with executive team members.

The key features of the Group’s systems of internal control are:

 5 a risk and internal control improvement register is maintained 

by the Group Risk Manager and reviewed regularly by the Board 
and Audit Committee. The risks are identified and discussed by 
executive team members and operational managers, or in risk 
reviews held by Board members;

 5 an organisational structure with clear segregation of duties 

and control and documented, Board approved delegated levels 
of authority;

 5 strong policies and procedures in place underpinning good 

governance and a solid internal control framework;

 5 some internal audit assurance is provided by independent 
ad-hoc third-party reviews, where appropriate, and also via 
internal compliance and quality function roles;

 5 a regular risk and internal control forum takes place, chaired 
by the Group Risk Manager with the Chairman of the Audit 
Committee, Chief Executive Officer and Chief Financial Officer 
in attendance. This gives clear visibility and accountability for 
risk management; and

 5 formal hedging policies and a risk mandate that govern 
the Group’s approach to the forward purchase of 
commodity contracts.

h
g
H

i

t
c
a
p
m

I

i

m
u
d
e
M

w
o
L

Low

2

3

5

6

4

1

7

Medium

Likelihood

High

1. Covid-19

4. Revenue recognition

2.  Commodity 

hedging and  
price volatility 

3.  Covenant or trading 
arrangement breach

5.  Customer credit and 
delayed receivables

6. Disrupting the market

7.  Relationship with 
regulatory bodies

BOARD
Ultimately responsible for risk management. Regularly 
reviews the risk (and opportunity) assurance framework

EXECUTIVE COMMITTEE
Assesses key risks in all areas of the business and promotes  
the necessary action and behaviours to mitigate them

AUDIT COMMITTEE
Reviews risks, mitigation actions, systems  
and controls. Liaises with external  
auditor and advisers to ensure control  
environment is effective

COMPLIANCE AND 
QUALITY TEAM
Tests key areas of internal 
control and compliance 

OPERATIONAL RISK AND 
IMPROVEMENT REVIEWS
Operational focused reviews to 
monitor risks, including hedging

RISK AND INTERNAL 
CONTROL FORUMS
Monitor the risk and internal 
controls of the Group

THIRD-PARTY 
REVIEWS
Ad-hoc reviews

POLICIES, PROCEDURES, REPORTING AND REVIEW
Documented controls, delegated levels of authority and management review processes

32

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORTPRINCIPAL RISKS 
AND UNCERTAINTIES
WE ASSESS THE VARIOUS RISKS FOR THE GROUP IN ORDER 
TO IMPLEMENT MITIGATING ACTIONS AND TAKE ADVANTAGE 
OF OPPORTUNITIES

Links to strategy

1

2

3

4

Bigger

Better

Faster

Stronger

GEOPOLITICAL IMPACT OF THE RUSSIAN INVASION 
OF UKRAINE
The recent developments in Ukraine have led to an enhancement of various 
risks faced by the Group.

In particular, the War and potential sanctions, and the potential for shortage 
of gas supply to match demand, have a potential impact. 

Current volatility in markets has led to temporarily suspending new sales on 
occasion as a lack of commodity market trading liquidity or ability to gain cost 
certainty results in a prudent risk approach being required. There are also 
increased credit and counterparty risks, with customers facing higher costs 
to meet their energy demand; the potential for sanctions on some large 
industry players which may spread to other counterparties; and an increased 
exposure to credit risk with our trading counterparties.

Whilst such risks are currently being reviewed and managed using the 
Group’s existing governance framework, the Board continue to monitor 
the situation and will assess any further escalation as it arises.

MANAGING THE RISK OF THE “ENERGY CRISIS”
Following an unprecedented increase in global commodity prices 
(exacerbated by a war in Europe) and a high number of supplier failures 
(predominantly operating in the domestic supply market), there is a more 
volatile market context than the prior year – referred to by some as an 
“energy crisis”.

The Group has performed well despite this context, together with the impact 
of the Covid-19 pandemic. The Board is pleased to report a continued 
strong trajectory in financial results with 2021 generating the highest level 
of profitability for the Group since its formation.

The Board is confident of the ability of the Group to withstand this wider 
market volatility over the coming months. This is based on the differentiated 
business model deployed, including investment in digital technologies and 
robust management and systems. This gives confidence in the ability to 
navigate key areas, from customer service and customer lifecycle management 
through to hedging and credit control activities. 

The Board also acknowledges that many of the failures are competitors 
which operated significantly different business models to the Group: 
both those suppliers which may not have effectively hedged their forward 
commodity market customer demand; or those domestic suppliers which 
face increased regulatory (and hedging) risk associated with the price cap.

The Board is not complacent and will remain focused and diligent in 
assessing the various risks and uncertainties (including those realised as 
part of the wider energy crisis), managing working capital as the Group 
scales, and deploying appropriate mitigation and risk management 
strategies. In particular, the Board is mindful of the significantly increased 
cost of energy borne by its customers in operating their own businesses.

See also page 6 for further context related to the  
external market conditions

1. COVID-19

Description
The global pandemic has brought an additional 
overarching risk to the Group over the last two years 
and also potentially heightens the likelihood and 
impact of existing risks. 

Such risks have spanned the health and safety of 
employees; the risk of business interruption or 
reduction in business efficiency; the potential for 
impact on customer demand and, therefore, the 
commodity hedging activities of the Group (mostly 
seen in the March 2020 initial lockdown); and the 
potential for increased customer credit risks as part 
of the wider economic context.

Mitigation
The risks related to Covid-19 have become aligned 
to business as usual.

The Group is operating effectively and has 
implemented certain technologies to improve 
operational efficiency in a hybrid (office and home-
working) model. 

Risk mandates, forecasts and sensitivity analysis now 
include cases which consider the impact, and potential 
further impact, from future lockdowns or events.

Mitigation actions are therefore considered in the 
various other principal risks and uncertainties as 
outlined in the following sections. 

Whilst future Covid-19 variants may result in a 
change to the risk position of the Group, the 
Board feels confident in the mitigation and action 
taken to date.

Strategy

1

2

3

4

J Decrease

YÜ GROUP PLC 
Annual report and financial statements 2021

33

RISKS AND UNCERTAINTIES CONTINUED

2. COMMODITY HEDGING 
AND PRICE VOLATILITY

3. COVENANT OR TRADING 
AGREEMENT BREACH

4. REVENUE RECOGNITION 

Description
The energy commodity market has been 
extremely volatile during 2021, with 
significant increases in global market 
prices and large intra-day and week-
to-week changes in the price quoted 
of forward and delivered commodity 
trading products.

There is a risk that, without operating a 
robust hedging policy, the Group would 
be significantly exposed to commodity 
market prices. In addition, without 
suitable pricing mechanisms, there is a 
risk that fixed term and fixed price tariffs 
are agreed with customers which are 
below the cost price of energy.

Finally, additional price volatility can 
provide additional (when assessed at 
financial value) risk or opportunity as a 
consequence of balancing final customer 
demand with the traded position. In 
simple terms, the cost of imbalance 
(being long or short of energy for each 
delivery period) for the same units 
(MWh) of energy will result in a higher 
gain or loss in financial terms where 
market prices are increased.

Mitigation
The Group continues to hedge demand 
(based on its detailed analysis of forward 
consumption information) to mitigate the 
impact from market volatility. Customer 
demand is spread over multiple 
customers operating in a variety of 
sectors allowing a good diversity of risk 
across the portfolio.

The SmartestEnergy trading 
arrangement is well established and has 
helped significantly reduce the impact 
of market volatility on the Group and in 
particular the Group’s cash reserves.

The Group has been automating 
processes across the business, 
particularly over customer pricing and 
onboarding, to ensure that contracts 
are processed from sale to commodity 
trading quickly and efficiently. Where 
market prices increase, or there is 
significant risk in setting customer prices, 
then the Group reduces sales activity or 
includes additional premia to cover risk.

The Group continues to monitor its 
forward hedging commitment under 
a detailed risk mandate, to mitigate its 
risks to volatile commodity markets.

Description
The trading agreement with 
SmartestEnergy Ltd (“SEL”) enables an 
efficient access to commodity markets to 
implement the Group’s hedging strategy, 
with an agreed credit limit which reduces 
the risk of cash margin calls (as is typical 
in trading arrangements). The agreement 
does, however, introduce some specific 
additional risks to the Group which have 
increased as a result of the Q4 2021 
energy market volatility. 

The Group has provided certain 
security (fixed and floating charge) and 
commitments to SEL and is required to 
adhere to and report on a number of 
covenants. A material agreement breach 
could have serious implications on the 
Group’s ability to continue to trade if 
corrective action is not taken, including 
ultimately the enactment of security by SEL 
on the main trading assets of the Group.

The risk of the need to post cash 
collateral, above the credit limit provided 
under the agreement and above the 
Group’s available cash level, increases 
where commodity markets decline 
significantly below the average price of 
the Group’s forward traded position. 

The agreement also, in mirror, results 
in significant counterparty credit risk to 
SEL where commodity markets increase. 
In the event of default the mark to 
market value on the forward trades (or 
the continued benefit of the trades) 
would otherwise be lost resulting in a 
reduced forward gross margin position 
on the Group’s customer contracts.

Mitigation
The Group has various processes to 
review potential credit exposures (to and 
from SEL) and to monitor performance 
against covenants and the surplus or 
potential exceeding of credit limits.

Contractual mechanisms protect, to the 
extent available, certain counterparty 
credit risks.

In respect of potential cash calls above 
the level of the Group’s available cash, 
the Board has identified some short and 
medium-term cash mitigation action 
drivers which could be implemented to 
mitigate, to the extent possible, a level of 
the short-term cash margin calls.

Description
Due to the inherent nature of the utilities 
industry and its reliance upon estimated 
meter readings, revenue includes the 
directors’ best estimate of differences 
between estimated sales and billed 
sales, and customer billing may be based 
on estimates. When customers are 
unable to be billed for technical reasons, 
such as a failure in communicating to 
an automatic meter, a best estimate of 
the level of accrued income that is to 
be recognised also needs to be made 
by management. 

Given the process for estimating 
involves a number of variables, there is 
a risk that the level of accrued income 
or revenue reported is inaccurate and 
not ultimately recoverable. Estimated 
meter reads may also lead to incorrect 
levels of industry costs being borne by 
the business, leading to an imbalance of 
costs and revenues.

Mitigation
Regular review and discussion at a senior 
level between members of finance 
and operational staff ensure that the 
reinforced processes put in place by the 
Group continue to be adhered to. This 
gives comfort that the Group’s revenue 
recognition policy is appropriate and that 
accrued income is at a manageable level. 

Management has also instigated 
additional controls over revenue and 
gross margin reporting, which provide 
greater confidence on recognition of 
revenue and appropriate costs.

The level of accrued income held 
at 31 December 2021 has been 
reviewed against actual bills raised 
post the balance sheet date, to assist 
in ensuring accrued income is at an 
appropriate level.

The Group continues to focus on 
its meter reading performance with 
increased levels of actual meter reads 
being achieved in 2021 when compared 
with prior periods. 

Strategy

1

2

4

J

Increase

Strategy

2

4

J

Increase

Strategy

1

2

J

No change

34

YÜ GROUP PLC 
Annual report and financial statements 2021

STRATEGIC REPORT5. CUSTOMER CREDIT AND 
DELAYED RECEIVABLES

Description
The Group is increasing its revenue 
significantly and there is a risk that this 
growth, and the wider economic context 
(including from the energy crisis and the 
economic environment as we emerge 
from Covid-19), can lead to material 
levels of bad debt, or materially delayed 
payment, in the Group’s customer 
collections cycle.

There is also a risk that new customers, 
including those acquired as part of 
business combinations or SoLR, may 
have a more delayed payment history, 
or that the Group provides extended 
payment terms to customers to secure 
new business.

This can lead to an increase of the working 
capital required by the Group, and/or lead 
to financial loss where trade receivables 
are not recoverable from customers.

An increased working capital 
requirement may require funds which 
are not readily available to the Group, 
which could lead to the inability to pay 
its debts on time and suppliers requiring 
more onerous terms of payment or 
credit cover. This could further increase 
the impact on the Group’s working 
capital and, ultimately, the Group’s ability 
to continue as a going concern.

Mitigation
Significant work has been performed 
on improving processes to ensure 
appropriate action is taken to minimise 
the impact of bad debt on the Group. 

Robust credit checks prior to and 
during contract terms, the requirement 
for upfront security deposits from 
customers, the enhancement of certain 
terms and conditions and the application 
of appropriate costs to ensure prompt 
payment of receivables are utilised by 
management to mitigate the risk.

Technical innovation is part of the Group’s 
Digital by Default strategy to further 
enhance and improve such processes 
over the short to medium term.

Ultimately the Group may also require 
the raising of debt or equity funding 
in the event of prolonged increases in 
customer receivable amounts due.

6. DISRUPTING THE MARKET 

Description
As the Group continues its evolution 
as a disruptor in the B2B energy space, 
there is increased need for digitalisation 
and change. The Board firmly believes 
that business customers need access to 
24/7 and efficient digital tools with easy 
access to all areas of their account from 
sign-up to renewal. There is a risk that the 
Group’s disruptor position is threatened 
if competitors develop new technology. 

The Group’s Digital by Default strategy 
has committed capital expenditure and 
resources so as to deliver key strategic 
aims: an improved customer offering, 
cost efficiencies and data insight. With 
this strategic intent, there is a risk that 
time, effort and money is wasted and 
the programme does not deliver the 
expected benefits.

Disruption in the market has also led to 
the cost of supplier failure being passed to 
the Group, in addition to the mutualised 
cost of the Renewable Obligation 
Certificate scheme further referred to 
in note 7 to the financial statements.

Mitigation
The Group has recruited some key 
talent over the last two years, including 
various executive management, 
senior leadership, IT development, 
change management and data science 
personnel. Leading partners are 
also appointed to assist in business 
implementation. This helps ensure 
continued forward momentum on the 
Group’s digitalisation programme. 

Processes and procedures have evolved to 
ensure the Group stays on top of change 
management and in particular digital 
transformation. Regular project meetings, 
embracing agile working techniques, are 
held to ensure all change projects get the 
focus they deserve. Project plans and clear 
scope documents are put in place at the 
outset and the relevant senior manager 
and executives are held accountable for 
progress and timely delivery. 

The Board continues to monitor the 
potential risk of further mutualisation 
costs (which has reduced in view of the 
more consolidated number of suppliers 
now in the market) and the potential for 
this to be passed through to customers.

Links to strategy

1

2

Bigger

Better

3

4

Faster

Stronger

7. RELATIONSHIP WITH 
REGULATORY BODIES

Description
The Group is a licensed gas, electricity 
and water supplier, and therefore has 
a direct relationship with the various 
regulatory bodies within the industry. 
In particular, the Group is regulated by 
Ofgem and Ofwat. If the Group fails to 
maintain an effective relationship with 
these regulatory bodies and comply 
with its licence obligations, it could be 
subject to fines or even the removal of its 
respective licences. 

The Group also has made commitments 
to other energy market participants 
in order to ensure appropriate 
processes as required to operate an 
efficient market.

As a publicly listed company, the Group 
is also subject to certain financial 
regulations and regulatory bodies, such 
as the AIM Rules for Companies and the 
Financial Conduct Authority (“FCA”). 

There is a risk of non-compliance, fines 
or a restriction on the ability to operate 
where regulatory relationships and 
compliance are materially breached.

Mitigation
The Group has a management team 
and senior staff with extensive industry 
experience and broad experience in 
dealing effectively with the various 
regulatory bodies. The Group has an 
internal Risk Manager who focuses, 
amongst other things, on energy 
industry regulatory compliance and 
any ongoing regulatory communication 
that the Group is involved in. The Group 
monitors and takes appropriate actions 
in relation to complying with regulation.

During 2021, the Group has also opened 
new dialogue with Ofgem and has also 
been appointed as Supplier of Last 
Resort for AmpowerUK’s customer book 
and two further books over the last 
six months. 

The Board is committed to ensuring that 
the Group remains compliant with all 
industry and AIM regulations at all times 
and will actively seek clarification and 
an open dialogue channel if there is any 
requirement to do so. 

Strategy

2

J

Increase

Strategy

1

3

J

No change

Strategy

4

J

No change

The Strategic Report on pages 1 to 35 was approved by the Board and signed on its behalf by:

Paul Rawson
Company Secretary
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

35

CHAIRMAN’S INTRODUCTION TO GOVERNANCE

SEIZING OPPORTUNITY 
AND MANAGING RISK
A SIGNIFICANT IMPROVEMENT IN OUR GOVERNANCE, 
THOUGH THERE IS NO ROOM FOR COMPLACENCY 
AND OUR APPROACH WILL REMAIN ROBUST 

management teams. I’m very pleased 
to report that, despite the wider market 
context, the established improvements in 
our governance and risk assurance have 
proved robust and have enabled us to 
deliver clearly improved results. 

Our governance framework is also 
designed to complement and further 
the objectives of the fast growing and 
ambitious company that we are. Equally, we 
ensure our processes are robust and clear 
and transparently balance the risks and 
opportunities with the most intelligent and 
reasoned mitigations available. We remain 
an agile, opportunity-hungry challenger.

Board composition and activities 
Reports on the activities of the Board’s 
Committees are set out on page 44 to 
page 47. These continue to be chaired 
by my two independent non-executive 
director colleagues, being Tony Perkins 
(Audit Committee Chairman and senior 
independent non-executive director) and 
John Glasgow (Remuneration Committee 
Chairman and independent non-
executive director). 

Your Board of directors is now well 
established, providing a good mix of skills 
and the high level of experience which 
match the Group’s strategic needs. We 
continue to work collaboratively to meet 
our strategic objectives, whilst enjoying 
constructive challenge that ensures 
decisions are taken after appropriately 
robust consideration.

As set out in our Corporate Governance 
Report over the following pages, the 
Board has considered numerous matters 
in the year. These have ranged from 
defining a clear strategic plan linked to 
financial and non-financial KPIs to monitor 
performance, through to the consideration 
and undertaking of M&A and the Digital by 
Default programme roadmap. 

As you would expect, some of our focus has 
also been on the external market context in 
relation to the pandemic and, more recently, 
the high global energy commodity market 
prices and the consequential number of 
energy supplier failures. We set out many of 

the risks and opportunities relating to these 
events throughout this annual report.

It is with pride that I note that our 
governance framework and our 
consideration of such risks (and 
opportunities) have been carefully managed 
and the financial results we have achieved in 
FY 2021 are clear evidence of this.

Delivering strategic objectives 
underpinned by solid governance
Our “bigger, better, faster, stronger” 
strategy is well documented and 
communicated throughout the organisation. 
It is complemented by our governance 
processes when considering business 
opportunities or assessing appropriate 
levels of risk appetite at multiple points in 
our value chain. 

In addition, our approach to environmental, 
social and governance (“ESG”) is very 
much led through the last letter, through 
appropriate governance frameworks. We 
outline our approach to sustainability, to 
product, planet and people, from page 
28. Particular highlights have been the 
development of our green energy products, 
and the continued development of 
our people.

Building strength in depth has provided 
strong foundations for the Group. I’m 
pleased to see a culture which embraces 
the strong governance principles set by the 
Board underpinned with clear performance 
metrics for colleagues throughout 
the organisation.

Bobby Kalar, Chief Executive Officer, 
leads an Executive Committee 
(“ExCo”) responsible for the day to day 
implementation of the approved strategy. 
Bobby is joined by Paul Rawson, Chief 
Financial Officer and Board executive 
director, together with other senior leaders 
hand picked for their expertise. 

Having the experience, drive and focus 
from a dedicated and motivated ExCo has 
been critical in delivering the Group’s strong 
financial performance and high growth 
and the seamless integration of acquired 
customer books. 

Robin Paynter Bryant
Chairman

YOUR BOARD WAS 
RE‑FORMED IN EARLY 
JANUARY 2020. AS WE 
HAVE “GELLED” IT IS 
PLEASING TO SEE THE 
POSITIVE IMPACTS OF 
INCREASED MATURITY 
AND WELL‑DEPLOYED 
COMMITMENT CONTRIBUTING 
TO THE DELIVERY OF GREATLY 
IMPROVED RESULTS.”

Dear shareholder,
I joined the Group as your independent 
non-executive Chairman back in January 
2020 and it is again my pleasure to update 
you on our approach to governance in what 
has self-evidently again not been a “normal” 
or quiet year. 

Two major external events, being the 
pandemic and the dramatic increase in 
the volatility of global energy commodity 
markets, led to many new issues that 
have tested your Board and the wider 

36

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCEOur appointment, by Ofgem, as the Supplier 
of Last Resort for AmpowerUK’s customer 
book is testament to the establishment 
of the Group as a robust and credible 
industry player, capable of meeting complex 
demands from customers, regulators 
and other stakeholders. As is becoming 
almost routine, following our customer 
book acquisitions in 2020, we integrated 
our new 2021 customers on to our existing 
systems and processes over a single 
weekend. This demonstrates our capability 
to deliver at scale.

Ensuring a clear line of sight from the 
Board to the “shop floor” has been an 
essential component of the Group’s 
strong performance in FY 2021, and we 
will continue to develop and refine our 
governance and risk assurance processes 
to keep pace with our ongoing growth.

We set out our approach to employees and 
other stakeholders, and our section 172 
statement, from page 26. This includes, for 
example, the work we have undertaken 
to increase shareholder engagement. We 
always welcome and invite feedback from 
shareholders so as to remain focused on 
further enhancing shareholder value in the 
short, medium and long term.

Despite the challenges such as Covid-19, 
our agile challenger strategy is rolling 
out according to plan and our results 
demonstrate and validate our performance. 

Summary: significant achievement, 
though no room for complacency
The effectiveness of our governance 
framework “reset”, started in early 2020, 
has been tried and tested. We continually 
evolve and develop our governance and 
risk management processes to ensure they 
match our purpose as we drive ahead in our 
ongoing scale-up phase. 

The Group’s mettle has been challenged 
and tested by the materialisation of a 
seemingly unremitting series of real 
world “black swan” events, including a 
European war. 

Despite this backdrop, the Board, the 
ExCo and all of my colleagues have 
risen to the challenge, enthusiastically 
seizing opportunities wherever they have 
arisen, and have delivered significantly 
improved results. 

Put simply, we have built a robust 
framework and an agile capability to 
undertake controlled yet rapid growth. 

Robin Paynter Bryant
Chairman
22 March 2022

GOVERNANCE OVERVIEW

Shareholders

JOHN GLASGOW
Independent 
non-executive

ROBIN PAYNTER 
BRYANT
Independent non-
executive Chairman

TONY PERKINS
Senior independent 
director, 
non-executive

CHAIRMAN OF 
REMCO.

Board of directors

CHAIRMAN OF 
AUDITCO.

BOBBY KALAR
Chief Executive Officer

PAUL RAWSON
Chief Financial Officer and 
Company Secretary

Executive Management Team

1 Independent non-executive Chairman

2 Independent non-executive directors 

2 Executive directors

Board composition

20+
60+
80+

2 Between one and three years 

3 More than three years 

Sector experience

Tenure

4 Previous energy sector experience 

1 Partial energy and other sector experience

YÜ GROUP PLC 
Annual report and financial statements 2021

37

40
+
40
+
40
+
0
+
20
+
BOARD OF DIRECTORS

BRINGING EXPERIENCE 
AND FOCUS
A WELL‑ESTABLISHED BOARD, PROVIDING A GOOD MIX 
OF SKILLS TO MATCH THE GROUP’S STRATEGIC NEEDS

ROBIN PAYNTER BRYANT
Independent 
non‑executive Chairman

BOBBY KALAR
Chief Executive Officer

PAUL RAWSON
Chief Financial Officer

A R

Skills and experience
Robin has more than three decades of 
experience in corporate finance, with a 
strong background in utilities. After joining 
City merchant bank Hill Samuel & Co. 
Ltd. in 1983 to work on asset, liability and 
treasury risk management for utilities and 
large companies, he worked at financial 
institutions including LCF Edmond de 
Rothschild, Credit Lyonnais Securities, Daiwa 
Europe and the Industrial Bank of Japan/
Mizuho Corporate Bank. With international 
experience across water, electricity, and 
oil and gas, he has advised companies 
such as Severn Trent Water Plc, Endesa SA, 
Italgas SpA, and Centrex European Energy 
& Gas AG. He has previously served as a 
non-executive director of Ofwat (the water 
services economic regulatory authority) 
and Prime International Investments Group 
Plc and as a board member of London 
Merchant Bank Ltd. Robin joined Yü Group 
in January 2020.

Skills and experience
Bobby has a degree in electrical and 
electronics engineering, and started 
his career working as an electronics 
engineer at Marconi PLC. In 2000, having 
moved to London to work for COLT 
Telecommunications, he headed a team 
of engineers involved with the bid and 
installation of the congestion charge 
scheme in London on behalf of the Mayor 
of London’s Transport for London initiative. 
Following this major project Bobby invested 
in the care home sector, eventually owning 
and running a group of four care homes. 
In 2013 he sold the care homes so that he 
could focus on the market opportunity 
presented by the deregulation of the energy 
sector. He is the sole founder of the Group.

Skills and experience
Paul has a degree in accountancy and is 
a qualified chartered accountant (ICAEW) 
with a history in financial and commercial 
management in high growth businesses. 
In 2001 he left KPMG to join the energy 
industry in what is now the Engie Group, 
where he held various senior financial and 
general management positions. These 
ranged from the financial and commercial 
aspects of a £100m investment project 
to generate and supply energy across the 
London Olympic Park to a number of energy 
related M&A transactions. Paul was latterly 
responsible, as divisional CEO, for energy 
solutions spanning the retail supply of 
gas and electricity to businesses, and the 
provision of low carbon generation, energy 
Software as a Service and smart building 
technologies. Paul joined Yü Group in 
September 2018.

External appointments
Robin is currently a non-executive director 
and deputy chairman of Unity Link 
Financial Services Limited.

External appointments
Bobby is also a director of CPK 
Investments Limited.

External appointments
None.

38

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCECOMMITTEE KEY

A

R

C

Audit Committee

Remuneration Committee

Committee Chairman

JOHN GLASGOW
Independent 
non-executive director

ANTHONY (TONY) PERKINS
Senior independent  
non-executive director

A R

A R

Skills and experience
John has over 40 years’ experience in 
engineering, operations, trading and 
IT across the energy industry. Senior 
roles have included head of Powergen 
technical audit and head of Powergen’s 
energy management centre, covering 
energy trading and power plant portfolio 
optimisation, and general manager of 
Powergen Energy Solutions. Latterly, he was 
in board roles including head of strategy for 
the establishment of the new E.ON Energy 
Services business, E.ON director of new 
connections and metering and director 
of operations and asset management 
at E.ON Central Networks. During this 
time John was also a board member of 
the Energy Networks Association and a 
member of the DECC Energy Emergencies 
Executive Committee (“E3C”). Upon leaving 
E.ON John became managing director of 
Sterling Power Utilities Ltd until autumn 
2013. Subsequently John has carried out 
a number of technical consultancy and 
business advisory assignments across 
the industry.

Skills and experience
Tony has a degree in accountancy and 
is a Fellow of The Institute of Chartered 
Accountants in England and Wales. He left 
BDO in 2019 where he was a senior audit 
partner for many years, having joined the 
firm in 1980 and becoming a partner from 
1990. He has acted for many fully listed 
and AIM companies in the professional 
services, natural resources, technology, 
manufacturing and retail sectors. He 
has extensive experience in financial, 
governance and risk management. He has 
advised on corporate strategy, transactions 
and expansion of businesses in the UK 
and internationally. Tony has held senior 
management positions at BDO as a member 
of the firm’s leadership team including 
head of its London operations and national 
head of audit. Tony joined Yü Group in 
January 2020.

BOARD SKILLS

Strategy

General management 

High growth

Mergers and acquisitions

Business consulting

Digital change

Accounting

Financing and capital markets

Commodity trading 

Regulatory 

Health and safety

Find out more about our 
Board of directors

External appointments
John is also a board member of the 
St Modwen Environmental Trust.

External appointments
Tony is also a director of D.J. Squire 
and Company Limited.

YÜ GROUP PLC 
Annual report and financial statements 2021

39

CORPORATE GOVERNANCE REPORT

STRONG GOVERNANCE
STATEMENT BY THE DIRECTORS ON COMPLIANCE 
WITH THE CODE OF BEST PRACTICE

The Board seeks to follow best practice in 
corporate governance appropriate to the 
Company’s size and in accordance with 
the regulatory framework that applies to 
AIM companies. The Board has decided to 
apply and adhere to the Quoted Companies 
Alliance (“QCA”) Code.

The QCA Code ensures a worthwhile, 
effective and flexible governance model. It 
encourages positive engagement between 
the Company and all its stakeholders. Good 
governance is one of the foundations of 
a sustainable corporate growth strategy. 
The QCA Code is constructed around 
10 broad principles. The appropriate 
application of these principles will ensure 
that good governance practices are in place. 
Details of how the Group is applying those 
principles can be found on the investor 
relations section of the Company website at 
www.yugroupplc.com.

The Board
The Group is controlled through a Board of 
directors which comprises a non-executive 
Chairman, two executive directors and 
two additional non-executive directors, 
of which one is senior independent 
director. The Chairman is Robin Paynter 
Bryant (appointed January 2020) and the 
Chief Executive Officer continues to be 
Bobby Kalar. 

All three of the non-executive Board 
members, being Robin Paynter Bryant, Tony 
Perkins and John Glasgow, were considered 
to be independent throughout 2021.

Find out more about our 
Corporate Governance 

The two executive directors are Bobby Kalar, 
Chief Executive Officer, and Paul Rawson, 
Chief Financial Officer. Bobby Kalar is also 
Chairman of the Executive Committee 
(“ExCo”), comprising experienced senior 
individuals who drive the day to day 
implementation of the Board approved 
strategy. Paul Rawson also serves as 
Company Secretary. 

The Board operates both formally, through 
Board and Committee meetings, and 
informally, through regular contact among 
directors and members of the Executive 
Management Team. 

There is a schedule of matters that are 
specifically referred to the Board for its 
decision, including approving the interim 
and annual financial results, setting and 
monitoring strategy and examining business 
expansion possibilities. It is a requirement 
that the Board be supplied with information 
in a timely manner, in a form and quality 
appropriate to enable it to discharge 
its duties.

Board effectiveness is considered regularly, 
including through informal and formal 
processes. The Chairman and senior 
independent director undertake a formal 
review of the Board and sub-committees, 
annually, through a questionnaire covering 
various topics. The most recent review, 
conducted in December 2021 to January 
2022, highlighted improvement in overall 
Board effectiveness based on performance 
compared to one year prior. Particular 
emphasis (as Covid-19 lockdown restrictions 
are lifted) to increase both informal 
interactions and strategy reviews were key 
focus areas identified.

The directors can and may freely obtain 
independent professional advice at the 
Group’s expense in the performance of their 
duties as directors.

Board Committees 
The Board Committees comprise the 
Audit Committee and the Remuneration 
Committee. Ad-hoc committees may be 
appointed to deal with nominations or 
corporate acquisitions, as instructed by the 
Board from time to time.

Audit Committee 
During 2021 the Audit Committee 
comprised three members, all of whom are 
independent non-executive directors. Tony 
Perkins, senior independent director, is 
the Chairman of the Audit Committee. The 
other members are John Glasgow and Robin 
Paynter Bryant.

The Group’s external auditor, along with the 
wider Board where appropriate, may attend 
Audit Committee meetings as requested by 
the Committee Chairman. 

The Audit Committee considers the internal 
control, accounting and reporting of the 
Group, and monitors the risk framework of 
the Group.

Remuneration Committee
The Chairman of the Remuneration 
Committee is John Glasgow, who is an 
independent non-executive director. Tony 
Perkins and Robin Paynter Bryant are the 
other independent non-executive members. 

The Committee meets periodically 
as required and is responsible for 
overseeing the policy regarding 
executive remuneration. The Board as 
a whole is responsible for approving the 
remuneration packages for the Group’s 
Executive Management Team and for the 
remuneration of non-executive directors. 
The Remuneration Committee is also 
responsible for reviewing incentive schemes 
and for providing guidance on the packages 
of new appointments to the Executive 
Management Team.

Nominations Committee
There is currently no separate standing 
Nominations Committee. This will be 
reviewed as the Group and Board develop 
over time. The appointment of new directors 
is considered by ad-hoc committees of the 
Board, typically led by the non-executive 
directors, and final decisions rest with and 
involve the Board as a whole.

Other committees
The Board establishes other ad-hoc sub-
committees as required.

40

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCEBOARD CONSIDERATIONS IN THE YEAR
In addition to the below matters, as standing agenda items the Board considers updates from the Audit Committee and Remuneration 
Committee in respect of their specific scope. The Board also reviews other information presented by the executive directors, including 
financial information, the M&A pipeline, progress on strategic KPIs, and updates on matters raised by the Executive Management 
Committee or through investor engagement. 

Quarter

Key matters

2021

Q1 

 5 Finalisation of management short-term incentive for 2021 

 5 People review, including culture, ethical values and team engagement planning

 5 Completion of purchase of new Leicester property

 5 Forward business planning including risk analysis

 5 Accounting and other considerations for the preparation of the 2020 annual report

 5 Consideration of the annual audit findings via the Audit Committee

 5 Approval of the 2020 annual report

Q2

 5 Annual general meeting

 5 Review of operational performance

 5 LTIP award, following Remuneration Committee review, for an Executive Management Team member

 5 Consideration of financing strategy, and review and decline of proposals from debt providers

 5 Confirmation of exit of a specific contract to another supplier

 5 Review of investor engagement activities and support from third parties

 5 Update of continual review of the impact of Covid-19 on the Group, and appropriate mitigating actions

 5 Review of the terms of reference for sub-committees

Q3

 5 Review and approval of a trading update

 5 M&A strategy and target review

 5 Review of the Digital by Default roadmap

 5 Approval of delegated levels of authority

 5 Strategic planning

 5 Approval of half year reporting 

Q4

 5 External audit planning

 5 Consideration of matters raised by the Remuneration Committee 

 5 Review of the 2022 budget and business plan

 5 Annual review of corporate policies

 5 Review of the digital programme

2022

Q1

 5 Review of market context related to high commodity prices and domestic supplier failures

 5 Consideration of matters related to the appointment as Supplier of Last Resort for Ampower

 5 Review of Board effectiveness and 2022 objectives

 5 Forward business planning and risk analysis, including budget and appropriate targets

 5 Further review of market context and the risks and opportunities available

 5 Consideration of management short-term incentive for 2022 

 5 Accounting and other considerations for the preparation of the 2021 annual report

 5 Consideration of the annual audit findings via the Audit Committee

 5 Approval of the 2021 annual report

YÜ GROUP PLC 
Annual report and financial statements 2021

41

Review of matters
The Board of directors has a forward 
calendar of matters requiring specific 
attention throughout the year and considers 
ad-hoc elements as required. 

In addition to specific matters during the 
annual cycle, or such ad-hoc considerations, 
the Board also has a base standing agenda 
incorporating:

 5 Board planning and administration;

 5 Chief Financial Officer update, including 
management accounts commentary, 
cash flow and covenant compliance 
reporting, and the review of financial 
forecasts and strategic key performance 
indicators;

 5 Chief Executive Officer update, including 
the ExCo performance and any matters 
raised by the ExCo, together with 
feedback on strategy implementation, 
growth (including potential mergers or 
acquisitions to consider), and other key 
business objectives; and

 5 updates from the Audit Committee 
(including risk assurance) and the 
Remuneration Committee.

CORPORATE GOVERNANCE REPORT CONTINUED

Risk management 
and internal controls
The directors are responsible for the 
Group’s system of internal control and for 
reviewing its effectiveness, while the role of 
management is to implement Board policies 
on risk management and control. The 
Board has continued to implement various 
improvements to the internal control 
environment operating within the Group 
throughout 2021.

The Audit Committee also reports to and 
considers the risk assurance framework 
of the Group on behalf of the Board as 
referred to on page 32.

It should be recognised that the Group’s 
system of internal control is designed to 
manage, rather than eliminate, the risk of 
failure to achieve the Group’s business 
objectives and can only provide reasonable, 
and not absolute, assurance against 
material misstatement or loss.

The Group operates a series of controls 
to meet its needs. These controls include, 
but are not limited to, a clearly defined 
organisational structure, written policies, a 
comprehensive annual strategic planning 
and budgeting process and detailed 
monthly reporting. The annual budget is 
approved by the Board as part of its normal 
responsibilities. In addition, the budget 
figures are regularly reforecast to facilitate 
the Board’s understanding of the Group’s 
overall position throughout the year and 
this reforecast is reported to the Board in 
addition to the reporting of actual results 
during the year.

The Audit Committee receives reports from 
management and the external auditor 
concerning the system of internal control 
and any material control weaknesses. Any 
significant risk issues are referred to the 
Board for consideration.

Shareholder communications 
The Chief Executive Officer and the Chief 
Financial Officer regularly meet with existing 
shareholders and potential investors to 
foster a mutual understanding of objectives. 
Meetings with analysts and shareholders 
are held following the announcement of 
results. Feedback from these meetings and 
market updates prepared by the Company’s 
nominated adviser are presented to the 
Board to ensure it has an understanding of 
shareholders’ views. The Chairman and the 
other non-executive directors are available 
to shareholders to discuss strategy and 
governance issues. 

Subject to restrictions imposed in 
relation to the Covid-19 pandemic, the 
directors encourage the participation of all 
shareholders, including private investors, at 
the annual general meeting. The results of 
the polls and proxy votes on each resolution 
are declared shortly after the meeting by 
means of an announcement on the London 
Stock Exchange and via the Company’s 
website. The annual report and accounts 
are published on the Company’s website, 
www.yugroupplc.com, and can be accessed 
by shareholders. Investor questions 
and answers and recorded statements 
are released to supplement the annual 
general meeting. 

Our people
A significant part of the foundations of the 
Group has been the continued investment 
in building an experienced team capable 
of taking the Group to a new level of 
scale. Such investment involves ensuring 
a suitable mix of industry knowledge 
and experience, with the right cultural 
fit to match the Group’s disruptive and 
challenger mindset. 

The Board regularly reviews our people 
strategy in order to promote an ethical 
workplace, promoting our core values and 
standards to colleagues. The Board is proud 
to report that our culture, values and people 
engagement activities are aligned with the 
Group’s ambitious strategy.

During 2021 average staff numbers 
increased from 111 to 145 people, reflecting 
the significant growth of the business. 

42

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCEATTENDANCE AT MEETINGS

Meeting attended

Not applicable

Total number of meetings
Main Board – 8 Ad-hoc – 1 Audit Committee – 3 Remuneration Committee – 2

Jan

Feb

Mar

Apr

May

June

July

Sept

Oct

Nov

Dec

Main Board meeting

Robin Paynter Bryant

Tony Perkins

John Glasgow

Bobby Kalar

Paul Rawson

Ad-hoc Board meetings1

Robin Paynter Bryant

Tony Perkins

John Glasgow

Bobby Kalar

Paul Rawson

Audit Committee 
meetings2

Tony Perkins

John Glasgow

Robin Paynter Bryant

Remuneration Committee 
meetings2

John Glasgow

Tony Perkins

Robin Paynter Bryant

Certain Board and sub-committee meetings have, as a result of the Covid-19 pandemic, been held virtually rather than in person.

1  One ad-hoc Board meeting was held dealing with a share option exercise.

2 

The Audit Committee and Remuneration Committee invite the executive directors and external auditor where appropriate.

YÜ GROUP PLC 
Annual report and financial statements 2021

43

 
 
 
 
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT

MONITORING RISK AND 
THE MARKET CONTEXT
ENSURING RISK MANAGEMENT AND INTERNAL CONTROLS 
ARE ALIGNED WITH OUR BUSINESS AMBITION

The Audit Committee meets at least twice a 
year at the appropriate times in the financial 
reporting and audit cycle, and at such other 
times as may be deemed necessary. 

The terms of reference of the Audit 
Committee cover such issues as 
membership and the frequency of meetings, 
together with requirements of any quorum 
for, and the right to attend, meetings. 
The responsibilities of the Committee are 
covered in the terms of reference, and 
include external audit engagement and 
interaction, financial reporting, internal 
control review and risk management. 
The terms of reference also set out the 
authority of the Committee to carry out 
its responsibilities. 

Any non-audit services that are to be 
provided by the external auditor are 
reviewed in order to safeguard auditor 
objectivity and independence. The external 
auditor has the opportunity during the Audit 
Committee meetings to meet privately with 
Committee members in the absence of 
executive management. 

The Audit Committee is responsible for 
reviewing the Company’s procedures for the 
identification, assessment, management 
and reporting of risks. 

The Company has a whistleblowing policy 
through which staff may notify management 
or non-executive directors of any concerns 
regarding suspected wrongdoing or 
dangers at work.

The recruitment of an experienced 
Group Risk Manager during H2 2021 has 
also further improved the Group’s risk 
management processes and provides a 
further interface between the Board and 
the senior and operational management 
of the business.

WE HAVE BEEN HIGHLY 
RESILIENT IN A TESTING 
MARKET ENVIRONMENT, 
THOUGH WILL NEVER 
BE COMPLACENT.”

Membership and scope of the Audit 
Committee
Throughout 2021 the Audit Committee 
comprised three members (who are all 
non-executive directors) being Tony Perkins, 
as Chairman of the Audit Committee, and 
John Glasgow and Robin Paynter Bryant 
as members. All Committee members are 
considered independent. The Group’s 
external auditor, along with the wider 
Board where appropriate, may attend Audit 
Committee meetings as requested by the 
Committee Chairman. 

The Audit Committee has responsibility for, 
among other things, the monitoring of the 
financial integrity of the financial statements 
of the Group and the involvement of 
the Group’s auditor in that process. It 
particularly focuses on the review of 
and compliance with accounting policies 
together with ensuring that an effective 
system of audit and financial control 
is maintained. It also reviews risks and 
opportunities, ensures appropriate policies 
to mitigate risks are in place and reviews the 
key risk matters and risk appetite matters to 
support Board decisions. 

The ultimate responsibility for reviewing and 
approving the annual report and accounts 
and the half yearly reports remains with 
the Board. 

Tony Perkins
Committee Chairman

COMMITTEE MEMBERS

 5 Tony Perkins 

Committee Chairman

 5 John Glasgow

 5 Robin Paynter Bryant

ALLOCATION OF TIME

Review of final audit findings for 
FY 2020, and external audit 
planning for FY 2021

35%

Review of risk registers and reports 
from risk and internal control 
forums and the Executive 
Management Team

30%

Review of various specific 
business topics 

20%

Consideration of Group policies 
and risk mandates

10%

Consideration and development 
of Committee activities

5%

44

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCE 
 
 
REVIEW AREA: THE POTENTIAL IMPACT OF THE EXTERNAL 
“ENERGY CRISIS” 

The Audit Committee requested and considered a detailed review of the potential impact 
of the high global commodity market prices and the underlying reasons for the failure of 
other suppliers.

The matter was considered by the internal control and risk forum, which the Audit 
Committee Chairman attended, to ascertain the potential impact on the Group.

The matters considered included the hedged position of the Group’s forward customer 
demand; the counterparty credit risk to our trading counterparties related to the 
significant increase in market prices; the potential impact on customers and the potential 
for bad debt; and whether the Group would incur material mutualised costs as a result of 
wider failures.

The trading risk mandate was also reviewed so as to consider volume, financial and 
liquidity risks and the appropriate mitigation relevant in view of the high market prices. 

Further information is provided in the energy market context on page 6, the related 
risks and uncertainties on page 33 and the sensitivity to market movement in note 19 
to the financial statements

Review 
The Audit Committee met three times 
during 2021 (2020: two meetings). 

In addition, the Audit Committee Chairman 
joined internal control and risk forums 
organised by members of the Group’s 
executive management.

The external market environment (with 
historic highs in energy commodity prices) 
and the market context (including a number 
of domestic energy supplier failures) have 
been principal areas of review by the 
Committee and the Board in the latter 
part of 2021. The well-publicised issues, 
which are largely impacting suppliers 
serving the domestic market which are 
subject to a regulatory price cap, have 
been reviewed in detail with management. 
Relevant mitigations and risks have also 
been considered. The context, risks and 
mitigation in place are noted on page 33.

The Audit Committee has also reviewed risk 
and internal control processes, including 
recommendations for improvement, 
and has reviewed and challenged 
the assessment and reporting of risk 
and appropriate mitigation strategies 
deployed by the Group’s Executive 
Management Team. 

The Committee also conducts detailed 
reviews of assessment prepared by 
management of the Group’s ability 
to continue as a going concern in the 
foreseeable future.

The Committee reports regularly to 
the Board on the output from reviews 
performed, including a recommendation 
of any required actions for consideration. 

Tony Perkins
Chairman of the Audit Committee
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

45

REMUNERATION REPORT

ALIGNING PERFORMANCE 
WITH REWARD
WE ENSURE REWARDS ALIGN WITH OUR CORE STRATEGIC 
OBJECTIVES AND THE DELIVERY OF SHAREHOLDER VALUE

As an AIM listed company, Yü Group PLC is 
not required to comply with Schedule 8 of 
the Large and Medium-sized Companies 
and Groups (Accounts and Reports) 
Regulations 2008. The content of this report 
is unaudited unless stated.

participate in the Group Save As You Earn 
(“SAYE”) scheme relating to the Company’s 
shares but none of them do at this time. 

The annual fee for each non-executive 
director is as follows:

Robin Paynter Bryant – £45,000 

Membership of the Remuneration 
Committee
John Glasgow, independent non-executive 
director, is Chairman of the Remuneration 
Committee. He is joined by two further 
independent non-executive directors, 
being senior independent director, Tony 
Perkins, and Chairman of the Board, Robin 
Paynter Bryant. 

The Remuneration Committee sets 
targets for Board executive directors 
and reviews their performance. It makes 
recommendations to the Board on matters 
relating to remuneration, terms of service, 
granting of share options and other equity 
incentives. It also approves ranges of 
packages and changes to the Executive 
Management Team, and recommends to 
the Board the terms and conditions offered 
to senior appointments to the Group’s 
management team. 

The Remuneration Committee met twice in 
2021 (2020: seven meetings).

Remuneration policy 
The objectives of the remuneration 
policy are to enable the Company to 
attract, retain and motivate its Board 
executive directors, while ensuring that the 
overall remuneration is aligned with the 
performance of the Group and preserves an 
appropriate balance of remuneration and 
shareholder value. The policy also considers 
environmental, social and governance 
(“ESG”) positions, and how they link to the 
success of the Group’s strategic objectives. 

Non-executive directors
Remuneration of the non-executive 
directors is determined by the Board as 
a whole after considering any potential 
conflicts of interest. Non-executive directors 
are not entitled to pensions, annual bonuses 
or employee benefits. They are entitled to 

Tony Perkins – £35,000 

John Glasgow – £35,000

Their appointment may be terminated with 
three months’ written notice at any time.

Directors’ remuneration (audited)
The normal remuneration arrangements 
for executive directors consist of basic 
salary, employer contributions to defined 
contribution pensions, annual performance 
related bonuses and participation in a Long 
Term Incentive Plan (“LTIP”).

In respect of the year ended 31 December 
2021, bonuses were payable to the 
executive directors based on agreed 
objectives related to profitability, growth 
and the transformation of the Group to a 
Digital by Default business. No executive 
director received a bonus for the year 
ended 31 December 2020.

The Chief Executive Officer’s service 
agreement can be terminated by 
either party giving at least 12 months’ 
written notice. 

The service agreement with the Chief 
Financial Officer can be terminated by either 
party giving at least nine months’ written 
notice, such notice increasing by one month 
for each completed year of service to a 
maximum of 12 months in total. The Chief 
Financial Officer’s salary was increased to 
£207,000 from 1 January 2022. 

During the period, share options under the 
Group’s LTIP scheme were awarded to a 
member of the Executive Committee. The 
level of award is contingent on performance 
of the Group’s share price performance. The 
award granted is for a maximum of 76,616 
shares at an option price at par value, being 
£0.005 per share. 

John Glasgow
Committee Chairman 

COMMITTEE MEMBERS

 5 John Glasgow 

Committee Chairman

 5 Robin Paynter Bryant

 5 Tony Perkins

ALLOCATION OF TIME

Consideration of short-term 
award schemes

40%

Setting of remuneration levels for 
Executive Committee appointments

20%

Benchmarking analysis and review 
of key management personnel 
remuneration

15%

Assessment of reward structure 
compared with market and 
“best practice” guidance

15%

Review of the effectiveness of the 
Remuneration Committee

10%

46

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCE 
 
 
 
 
Directors’ interests
Details of the directors’ shareholdings are included in the Directors’ Report on page 48.

Directors’ share options (audited)
Aggregate emoluments disclosed in the directors’ remuneration table do not include any amounts for the value of options to acquire 
ordinary shares in the Company granted to or held by the directors. Details of options for directors who served during the year and to 
the date of this report are as follows:

Executive

Bobby Kalar

Paul Rawson 

Number of
 options at 
31 Dec 2021

Weighted
 average
exercise price
at 31 Dec 2021

Number of
 options at 
31 Dec 2020

Weighted
 average
exercise price
at 31 Dec 2020

309,168

371,465

£1.62

£0.16

309,168

371,465

£1.62

£0.16

Of the share options outstanding to executive directors, 153,234 for Bobby Kalar and 114,926 for Paul Rawson are conditional on achieving 
certain performance targets linked to the Group’s share price. Such options, where performance conditions are met, are at an exercise price 
of the par value of the shares, being £0.005. 

No non-executive director holds share options in the Company.

Both of the executive directors who served during the year took part in the Group’s SAYE scheme, providing a further 12,857 share options 
to both individuals. No non-executive directors participated in the SAYE scheme.

Directors’ remuneration (audited)

Executive

Bobby Kalar 

Paul Rawson 

Non-executive

Robin Paynter Bryant 

Tony Perkins 

John Glasgow 

Salary/
fees
£’000

250

180

45

35

35

545

Bonus1
£’000

Benefits
£’000

Employer’s
pension
contributions
£’000

110

79

—

—

—

189

—

—

—

—

—

—

10

5

—

—

—

15

Total 
2021
£’000

370

264

45

35

35

749

Total 
2020
£’000

235

185

45

35

32

533

1 

The bonus amounts for Bobby Kalar and Paul Rawson are payable in March 2022 in relation to the period ended 31 December 2021.

John Glasgow
Chairman of the Remuneration Committee
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT

The directors present their annual report and the audited 
consolidated financial statements of the Group for the 
year ended 31 December 2021 (“FY 2021”).

Directors’ shareholdings
The beneficial interests of the directors in the share capital of the 
Company at 31 January 2022 (and also applicable at 31 December 
2021) were as follows:

Executive directors

Bobby Kalar

Paul Rawson

Non-executive directors

John Glasgow

Robin Paynter Bryant

Tony Perkins

Number of 
ordinary
shares held

% of issued
 ordinary
share capital

8,652,649

33,503

53.03%

0.21%

18,411

—

19,500

0.11%

—

0.12%

Employees 
The Group’s executive management regularly delivers briefings 
on the Group’s strategy and performance. 

The Group remains committed to fair treatment of people with 
disabilities in relation to job applications, training, promotion and 
career development. Every effort is made to find alternative jobs 
for those who are unable to continue in their existing job due 
to disability. 

The Group takes a positive approach to equality and diversity. The 
Group promotes equality in the application of reward policies, 
employment and development opportunities, and aims to support 
employees in balancing work and personal lifestyles.

Annual general meeting
The annual general meeting of the Group is to be held on 26 May 
2022. The notice of meeting appears on pages 82 and 83 of this 
annual report.

Financial instruments
Details of how the Group manages its risk in relation to use of 
financial instruments are included in note 19.

Political and charitable donations 
During the year ended 31 December 2021 the Group made political 
donations of £nil (2020: £nil) and charitable donations of £2,500 
(2020: £nil). 

Supplier payment policy and practice 
The Group does not operate a standard code in respect of 
payments to suppliers. The Group agrees terms of payment with 
suppliers at the start of business and then makes payments in 
accordance with contractual and other legal obligations. The 
number of creditor days outstanding at 31 December 2021 was 
ten days (2020: six days). 

Strategic Report
The Group has chosen, in accordance with section 414C(11) of 
the Companies Act 2006 (Strategic Report and Directors’ Report) 
Regulations 2013, to set out in the Group’s Strategic Report certain 
information required by Schedule 7 of the Large and Medium-
sized Companies and Groups (Accounts and Reports) Regulations 
2008 to be contained in the Directors’ Report. Such information 
is included in the review of the business on page 1, our business 
model and strategy from pages 16 and 18 respectively, the review of 
performance in the Chairman’s Statement, Chief Executive Officer’s 
Statement and Finance Review from pages 4, 8 and 20 respectively, 
and the risks and uncertainties from page 33.

s172 and stakeholder engagement statement
The s172 and stakeholder engagement statement can be found on 
pages 26 and 27.

Registered office
The registered office of Yü Group PLC (registered in England and 
Wales no. 10004236) is CPK House, 2 Horizon Place, Nottingham 
Business Park, Mellors Way, Nottingham NG8 6PY.

Dividends 
The Board does not propose the payment of a final dividend in 
respect of FY 2021 (FY 2020: nil).

The Board did not pay an interim dividend in relation to 2021 
(2020: nil). 

Directors
The directors of the Group during the year and up to the date of 
signing the financial statements were: 

 5 Robin Paynter Bryant

 5 John Glasgow

 5 Bobby Kalar 

 5 Tony Perkins 

 5 Paul Rawson 

The Company maintains directors’ and officers’ liability insurance. 
This insurance cover has been established for all directors to 
provide appropriate cover for their reasonable actions on behalf of 
the Group. This was in force during the year ended 31 December 
2021 and at the date of this report.

Significant shareholders
The Company is informed that, at 31 January 2022, individual 
registered shareholdings of more than 3% of the Company’s issued 
share capital were as follows:

% of issued 
ordinary
share capital

53.03%

6.28%

6.17%

3.06%

3.06%

Bobby Kalar

Premier Miton Group

Number of 
ordinary
shares held

8,652,649

1,024,266

Jamieson Principal Pension Fund

1,006,691

Nick Parker

Garry Pickering

500,000

500,000

The above holdings also correspond to the holdings at  
31 December 2021.

48

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCE 
 
 
 
 
 
Carbon and energy reporting
The Group recognises that its business operations have an 
environmental impact and we are committed to monitoring and 
where possible reducing our emissions each year. The Group also 
provides green energy as part of its operations, providing low or 
zero carbon electricity and gas to a number of customers. 

Directors are also aware of our reporting obligations under the 
Companies Act 2006, as below: 

UK operations

2021 

2020

Energy consumption used to calculate 
emissions (kWh)

Emissions from direct sources 
(tCO2e) (Scope 1)
Emissions from energy purchased for 
own use (tCO2e) (Scope 2)
Emissions from indirect sources such 
as business travel (tCO2e) (Scope 3)
Intensity ratio (tCO2e/employee)

354,898

284,845

—

83

—

0.6

—

66

—

0.6

The above information has been calculated in line with the Climate 
Disclosure Standard Board’s approved methodology.

All of our operations are UK based.

Measures taken to increase the energy efficiency of the Group 
during 2021 include a significant increase in employees working 
from home and online/virtual meetings replacing in person 
meetings for staff in different office locations.

Further information on our green products offered to customers is 
included on page 9, and our approach to sustainability is detailed 
from page 28.

Subsequent events
On 19 February 2022, the Group was appointed by Ofgem as 
Supplier of Last Resort for two small energy suppliers, Whoop 
Energy Limited and Xcel Power Limited. The appointment provided a 
further circa 850 meter points to the Group’s portfolio.

There were no other subsequent events.

Statement of disclosure of information to auditor
As at the date this report was signed, so far as each of the directors 
is aware, there is no relevant information of which the auditor is 
unaware and each director has taken all steps that he ought to have 
taken as a director in order to make himself aware of any relevant 
audit information and to establish that the auditor is aware of 
that information.

Auditor
In accordance with section 489 of the Companies Act, a 
resolution for the reappointment of RSM UK Audit LLP as auditor 
of the Company is to be proposed at the forthcoming annual 
general meeting.

On behalf of the Board

Paul Rawson
Company Secretary
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

49

 for the Group financial statements, state whether they have 
been prepared in accordance with UK-adopted International 
Accounting Standards and for the Company financial statements 
state whether applicable UK accounting standards have been 
followed, subject to any material departures disclosed and 
explained in the Company financial statements; and

d. 

 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and the 
Company will continue in business.

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s and the 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Group and the Company and 
enable them to ensure that the financial statements comply with 
the Companies Act 2006. They are also responsible for safeguarding 
the assets of the Group and the Company and hence for taking 
reasonable steps for the prevention and detection of fraud and 
other irregularities.

The directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the Yü 
Group website.

Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation in 
other jurisdictions.

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
In respect of the annual report and the financial statements

The directors are responsible for preparing the Strategic Report, 
Directors’ Report, the Corporate Governance Report and the financial 
statements in accordance with applicable law and regulations.

c. 

Company law requires the directors to prepare Group and Company 
financial statements for each financial year. The directors have 
elected under company law and are required by the AIM Rules of 
the London Stock Exchange to prepare Group financial statements 
in accordance with UK-adopted International Accounting Standards 
and have elected under company law to prepare the Company 
financial statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law).

The Group financial statements are required by law and UK-adopted 
International Accounting Standards to present fairly the financial 
position and performance of the Group; the Companies Act 2006 
provides in relation to such financial statements that references in 
the relevant part of that Act to financial statements giving a true and 
fair view are references to their achieving a fair presentation.

Under company law the directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and the Company and of the 
profit or loss of the Group and the Company for that period. 

In preparing each of the Group and Company financial statements, 
the directors are required to:

a. 

b. 

 select suitable accounting policies and then apply them 
consistently;

 make judgements and accounting estimates that are reasonable 
and prudent;

50

YÜ GROUP PLC 
Annual report and financial statements 2021

CORPORATE GOVERNANCESummary of our audit approach

Key audit 
matters

Group
 5 Revenue recognition and accrued income

 5 Trade receivable and accrued 

income recoverability

Parent company
 5 No parent company key audit matters

Materiality

Group
 5 Overall materiality: £650,000 (2020: £500,000)

 5 Performance materiality: £487,000 

(2020: £375,000)

Parent company
 5 Overall materiality: £365,000 (2020: £333,000)

 5 Performance materiality: £273,000 

(2020: £249,000)

Scope

Our audit procedures covered 99% of revenue, 96% 
of total assets and 93% of profit before tax.

INDEPENDENT AUDITOR’S REPORT
To the members of Yü Group PLC

Opinion
We have audited the financial statements of Yü Group Plc (the 
“parent company”) and its subsidiaries (the “Group”) for the year 
ended 31 December 2021 which comprise the Consolidated 
statement of profit and loss and other comprehensive income, 
consolidated and company balance sheets, consolidated and 
company statements of changes in equity and consolidated 
statement of cashflows and notes to the financial statements, 
including significant accounting policies. The financial reporting 
framework that has been applied in the preparation of the Group 
financial statements is applicable law and UK-adopted International 
Accounting Standards. The financial reporting framework that has 
been applied in the preparation of the parent company financial 
statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 101 “Reduced 
Disclosure Framework” (United Kingdom Generally Accepted 
Accounting Practice).

In our opinion: 

 5 the financial statements give a true and fair view of the 

state of the Group’s and of the parent company’s affairs as 
at 31 December 2021 and of the Group’s profit for the year 
then ended;

 5 the Group financial statements have been properly prepared in 
accordance with UK-adopted International Accounting Standards;

 5 the parent company financial statements have been properly 

prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and

 5 the financial statements have been prepared in accordance with 

the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section 
of our report. We are independent of the Group and the parent 
company in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to listed entities and we have 
fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained 
is sufficient and appropriate to provide a basis for our opinion.

YÜ GROUP PLC 
Annual report and financial statements 2021

51

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Yü Group PLC

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Group and parent 
company financial statements of the current period and include the most significant assessed risks of material misstatement (whether or 
not due to fraud) we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources in the 
audit and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the Group and parent 
company financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 

Revenue recognition and accrued income

Key audit matter 
description

Refer to accounting policy on page 63 regarding revenue and accrued income and note 16 regarding trade 
and other receivables.

Appropriate and accurate income recognition is required to be applied by the directors to ensure that revenue is 
accrued and recognised appropriately in the financial statements. Revenues are based on the volumes supplied 
to customers using estimates and meter readings. Where recent meter information is limited, assumptions are 
made to estimate the volumes of energy consumed by customers. Actual and expected usage information, 
together with the contractual rates are used to accrue revenue which is then billed to customers. There is a risk 
that revenue and accrued income is recognised inappropriately.

How the matter was 
addressed in the audit

For revenue and accrued income we evaluated the appropriateness of the recognition policy and judgements 
as disclosed in note 1.

We selected a sample of contracts and transactions and considered whether revenue had been recognised in 
accordance with the contract and was subsequently billed. We used data techniques to verify revenue through 
reconciliation to cash received. For income accrued at the year end, additional procedures were undertaken to 
check that this was subsequently billed. 

We considered the integrity of the revenue information used for the basis of our procedures through agreement 
through to the financial systems and the amounts recognised in the financial statements. 

We considered and evaluated the Group’s disclosures in relation to revenue recognition.

Trade receivable and accrued income recoverability

Key audit matter 
description

Refer to accounting policy on page 63 regarding revenue and accrued income and note 16 regarding trade 
and other receivables and note 19 which considers credit risk.

How the matter was 
addressed in the audit

The Group has a significant number of customers with a varied credit risk profile which could impact the 
recoverability of trade receivables and income accrued on customer contracts.

The trade receivables that are overdue and a proportion of accrued income that is not billed immediately 
following the month end can become old and more difficult to recover. Management’s assessment of the 
recoverability and expected credit loss for trade receivables and accrued income with their customers is 
inherently judgemental. There is a risk that the net trade receivables and accrued income will be recovered 
at amounts materiality different to the value recognised.

The methodology utilised by management to calculate the provision including expected credit loss was reviewed. 

We independently profiled the Group’s customers using external data to verify their identity, to identify those 
accounts with a potentially elevated credit risk and quantify the potential exposure within both trade receivables 
and accrued income. This included new customers obtained during the year.

We selected a sample of accounts and performed detailed testing to invoices and cash receipts. The impairment 
and expected credit loss provision was evaluated through a combination of analytical procedures, the results of 
tests of detail and recent collection history.

We also considered the adequacy of the Groups trade and other receivables accounting policy disclosed in note 
1 and note 19 which refers to credit risk. 

52

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTSOur application of materiality
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of our audit 
procedures. When evaluating whether the effects of misstatements, both individually and on the financial statements as a whole, could 
reasonably influence the economic decisions of the users we take into account the qualitative nature and the size of the misstatements. 
Based on our professional judgement, we determined materiality as follows:

Group

Parent company

Overall materiality

£650,000 (2020: £500,000)

£365,000 (2020: £333,000)

Basis for determining 
overall materiality

0.42% of Revenue

2.12% of Total assets

Rationale for 
benchmark applied

This is considered a focus for investors as the Group 
returns to profitability.

Total assets was chosen as the entity is a non-trading 
holding company

Performance 
materiality

Basis for determining 
performance 
materiality

£487,000 (2020: £375,000)

£273,000 (2020: £249,000)

75% of overall materiality

75% of overall materiality

Reporting of 
misstatements to the 
Audit Committee

Misstatements in excess of £32,500 and misstatements 
below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

Misstatements in excess of £18,200 and misstatements 
below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

An overview of the scope of our audit
The Group consists of four components, all of which are based in the UK. 

The coverage achieved by our audit procedures was:

1%

4%

7%

Revenue

9999+

1 Full scope

99%

Total assets

Q9696+

96%

Profit 
before tax

Q9393+

93%

2 Analytical procedures 

Full scope audits were performed for three components and analytical procedures at Group level for the remaining one component. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of 
the financial statements is appropriate. Our evaluation of the directors’ assessment of the Group’s and parent company’s ability to continue 
to adopt the going concern basis of accounting included:

 5 understanding how the cashflow forecasts for the going concern period had been prepared and the assumptions adopted; 

 5 testing the integrity of the forecast model to ensure it was operating as expected;

 5 challenging the key assumptions within the forecast with agreement to supporting data where possible;

 5 consideration and challenge of management’s assessment of the counterparty risk associated with the Group’s energy trading 

arrangements, given the current market volatility;

 5 review and challenge of the appropriateness of the sensitivity analysis performed by management and available actions within those scenarios.

In forming our assessment of going concern we have considered the cash held of £7m and there being no external debt. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group’s or the parent company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

YÜ GROUP PLC 
Annual report and financial statements 2021

53

+
1
1
+
+
Q
+
4
4
+
+
Q
+
7
7
+
+
Q
Q
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Yü Group PLC

Other information
The other information comprises the information included in the 
annual report, other than the financial statements and our Auditor’s 
Report thereon. The directors are responsible for the other 
information contained within the annual report. Our opinion on 
the financial statements does not cover the other information and, 
except to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon. 

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement 
set out on page 50, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give 
a true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due 
to fraud or error.

Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the 
course of the audit or otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise 
to a material misstatement in the financial statements themselves. 
If, based on the work we have performed, we conclude that there is 
a material misstatement of this other information, we are required 
to report that fact. 

We have nothing to report in this regard.

Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, based on the work undertaken in the course of 
the audit:

 5 the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

 5 the Strategic Report and the Directors’ Report have been 

prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and 
the parent company and their environment obtained in the course 
of the audit, we have not identified material misstatements in the 
Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

 5 adequate accounting records have not been kept by the parent 
company, or returns adequate for our audit have not been 
received from branches not visited by us; or

 5  the parent company financial statements are not in agreement 

with the accounting records and returns; or

 5 certain disclosures of directors’ remuneration specified by law 

are not made; or

 5 we have not received all the information and explanations 

we require for our audit.

In preparing the financial statements, the directors are responsible 
for assessing the Group’s and the parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group 
or the parent company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

The extent to which the audit was considered capable 
of detecting irregularities, including fraud
Irregularities are instances of non-compliance with laws and 
regulations. The objectives of our audit are to obtain sufficient 
appropriate audit evidence regarding compliance with laws and 
regulations that have a direct effect on the determination of 
material amounts and disclosures in the financial statements, 
to perform audit procedures to help identify instances of non-
compliance with other laws and regulations that may have a material 
effect on the financial statements, and to respond appropriately to 
identified or suspected non-compliance with laws and regulations 
identified during the audit. 

In relation to fraud, the objectives of our audit are to identify and 
assess the risk of material misstatement of the financial statements 
due to fraud, to obtain sufficient appropriate audit evidence 
regarding the assessed risks of material misstatement due to fraud 
through designing and implementing appropriate responses and to 
respond appropriately to fraud or suspected fraud identified during 
the audit. 

54

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTSThe extent to which the audit was considered capable 
of detecting irregularities, including fraud continued 
However, it is the primary responsibility of management, with 
the oversight of those charged with governance, to ensure that 
the entity’s operations are conducted in accordance with the 
provisions of laws and regulations and for the prevention and 
detection of fraud.

In identifying and assessing risks of material misstatement 
in respect of irregularities, including fraud, the Group audit 
engagement team: 

 5 obtained an understanding of the nature of the industry and 
sector, including the legal and regulatory frameworks that the 
Group and parent company operates in and how the Group and 
parent company are complying with the legal and regulatory 
frameworks;

 5 inquired of management, and those charged with governance, 
about their own identification and assessment of the risks of 
irregularities, including any known actual, suspected or alleged 
instances of fraud; and

 5  discussed matters about non-compliance with laws and 

regulations and how fraud might occur including assessment 
of how and where the financial statements may be 
susceptible to fraud.

The most significant laws and regulations were determined 
as follows:

Legislation/
regulation

Additional audit procedures performed by the Group audit 
engagement team included:

IFRS, FRS 
101 and 
Companies 
Act 2006

Review of the financial statement disclosures and 
testing to supporting documentation;

Completion of disclosure checklists to identify areas 
of non-compliance

Tax 
compliance 
regulations

Consideration of whether any matter identified 
during the audit required reporting to an 
appropriate authority outside the entity

Ofgem 
regulation

Inquiry of management and those charged with 
governance as to any instances of non-compliance

The areas that we identified as being susceptible to material 
misstatement due to fraud were:

Risk

Audit procedures performed by the audit engagement team:

Revenue 
recognition

See key audit matters above. In addition, we 
reviewed revenue journals for appropriateness 
using financial data analytics software.

Management 
override of 
controls 

 5 Testing the appropriateness of journal entries 

and other adjustments; 

 5 Assessing whether the judgements made in 

making accounting estimates are indicative of 
a potential bias; and

 5 Evaluating the business rationale of any 

significant transactions that are unusual or 
outside the normal course of business.

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting Council’s 
website at: http://www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our Auditor’s Report.

Use of our report 
This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members 
as a body, for our audit work, for this report, or for the opinions 
we have formed.

Ian Wall (Senior Statutory Auditor)
For and on behalf of RSM UK Audit LLP,
Statutory Auditor
Chartered Accountants
Suite A, 7th Floor
East West Building
2 Tollhouse Hill
Nottingham
NG1 5FS
22 March 2022

YÜ GROUP PLC 
Annual report and financial statements 2021

55

CONSOLIDATED STATEMENT OF PROFIT AND LOSS AND OTHER COMPREHENSIVE INCOME
For the year ended 31 December 2021

Revenue

Cost of sales

Gross profit

Operating costs before non-recurring items and share based payment charges

Operating costs – non-recurring items

Operating costs – share based payment charges

Total operating costs

Net impairment losses on financial and contract assets

Other gains

Operating profit/(loss)

Finance income

Finance costs

Profit/(loss) before tax

Taxation

Profit/(loss) and total comprehensive income for the year

Earnings/(loss) per share

Basic

Diluted

31 December 
2021
£’000

31 December
2020
£’000

Notes

155,423

(140,180)

101,527

(93,858)

15,243

(9,407)

(644)

(249)

(10,300)

(4,799)

3,344

3,488

—

(96)

3,392

1,059

4,451

£0.27

£0.26

7

21

4

16

7

5

5

9

8

8

7,669

(6,807)

—

(320)

(7,127)

(3,127)

1,011

(1,574)

74

(39)

(1,539)

374

(1,165)

(£0.07)

(£0.07)

The comparative financial information for the year ended 31 December 2020 has been represented to show net impairment losses on 
financial assets and contract assets as a separate line item (previously disclosed within total operating costs). There is no impact on the 
operating loss or loss after tax as a result of this change.

56

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
CONSOLIDATED AND COMPANY BALANCE SHEET
At 31 December 2021

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Right-of-use assets

Deferred tax assets

Trade and other receivables

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Non-current liabilities

Trade and other payables

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Merger reserve

(Accumulated losses)/retained earnings

Group

Company

31 December 
2021
£’000

31 December 
2020 
£’000

31 December 
2021
£’000

31 December 
2020
£’000

Notes

11

12

13

15

16

16

17

18

18

20

20

20

20

1,333

3,751

193

5,932

870

606

1,377

273

4,789

—  

—

3,351

—

191

—

—

1,163

—

81

—

12,079

7,045

3,542

1,244

40,441

7,049

47,490

59,569

18,267

11,740

30,007

37,052

12,973

501

13,474

17,016

15,247

501

15,748

16,992

(49,743)

(31,430)

(435)

(308)

(541)

(1,109)

(50,284)

(32,539)

—

(435)

—

(308)

9,285

4,513

16,581

16,684

82

11,690

(50)

(2,437)

9,285

82

11,690

(50)

(7,209)

4,513

82

11,690

(50)

4,859

16,581

82

11,690

(50)

4,962

16,684

The Company is taking advantage of the exemption in section 408 of the Companies Act 2006 not to present its individual statement 
of comprehensive income and related notes. The Company incurred a loss of £424,000 for the year (2020: £162,000).

The financial statements on pages 56 to 81 were approved by the Board of directors on 22 March 2022 and signed on its behalf by:

Bobby Kalar 
Chief Executive Officer 

Paul Rawson
Chief Financial Officer

YÜ GROUP PLC 
Annual report and financial statements 2021

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2021

Balance at 1 January 2021 

Total comprehensive income for the year

Profit for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Proceeds from share issues

Total transactions with owners 
of the Company

Balance at 31 December 2021

Balance at 1 January 2020 

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Total transactions with owners 
of the Company

Balance at 31 December 2020

Share 
capital
£’000

82

—

—

—

—

—

—

—

82

82

—

—

—

—

—

—

82

Share 
premium
£’000

11,690

Merger 
reserve
£’000

Retained
earnings
£’000

(50)

(7,209)

—

—

—

—

—

—

—

11,690

11,690

—

—

—

—

—

—

—

—

—

—

—

—

—

(50)

(50)

—

—

—

—

—

—

4,451

—

4,451

237

84

—

321

(2,437)

(6,424)

(1,165)

—

(1,165)

320

60

380

11,690

(50)

(7,209)

Total
£’000

4,513

4,451

—

4,451

237

84

—

321

9,285

5,298

(1,165)

—

(1,165)

320

60

380

4,513

58

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2021

Balance at 1 January 2021

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Proceeds from share issues

Total transactions with owners 
of the Company

Balance at 31 December 2021

Balance at 1 January 2020

Total comprehensive income for the year

Loss for the year

Other comprehensive income

Transactions with owners of the Company

Contributions and distributions

Equity-settled share based payments

Deferred tax on share based payments

Equity dividend paid in the year

Total transactions with owners of the Company

Balance at 31 December 2020

Share
capital
£’000

82

—

—

—

—

—

—

—

82

82

—

—

—

—

—

—

—

82

Share
premium
£’000

11,690

Merger
reserve
£’000

(50)

— 

—

—

—

—

—

—

11,690

11,690

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(50)

(50)

—

—

—

—

—

—

—

Retained
earnings
£’000

4,962

(424)

—

(424)

237

84

—

321

4,859

4,744

(162)

—

(162)

320

60

—

380

Total
£’000

16,684

(424)

—

(424)

237

84

—

321

16,581

16,466

(162)

—

(162)

320

60

—

380

11,690

(50)

4,962

16,684

YÜ GROUP PLC 
Annual report and financial statements 2021

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2021

Cash flows from operating activities

Profit/(loss) for the financial year

Adjustments for:

Depreciation of property, plant and equipment 

Depreciation of right-of-use assets

Amortisation of intangible assets

Unrealised gains on derivative contracts

Increase in trade and other receivables

Increase in trade and other payables

Cash received on obtaining customer contracts

Decrease in cash collateral deposits lodged with trading counterparties

Finance income

Finance costs

Taxation

Share based payment charge

Net cash (used in)/from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Payment of software development costs

Net cash used for purchase of customer books

Net cash used in investing activities

Cash flows from financing activities

Cash-settled share based payment charge

Interest (paid)/received

Principal element of lease payments

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at the start of the year

Cash and cash equivalents at the end of the year

31 December
2021
£’000

31 December
2020
£’000

4,451

(1,165)

255

80

352

(3,344)

(19,700)

17,468

378

—

—

96

(1,059)

249

(774)

(2,629)

(1,079)

—

(3,708)

(12)

(77)

(120)

(209)

(4,691)

11,740

7,049

215

204

132

(1,011)

(320)

3,978

—

10,158

(74)

39

(374)

320

12,102

(921)

—

(1,673)

(2,594)

—

35

(180)

(145)

9,363

2,377

11,740

The unrealised gains on derivative contracts of £1,011,000 for the year to 31 December 2020 are presented as a separate line item on 
the consolidated statement of cash flows. This gain was previously included in other balances. The amended treatment reduces the 
movement in trade and other receivables by £628,000 to £320,000 and increases the movement in trade and other payables by £383,000 
to £3,978,000 when compared to the prior year annual report.

60

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1. Significant accounting policies
The consolidated financial statements of the Group for the year ended 31 December 2021 were approved and authorised for issue in 
accordance with a resolution of the directors on 22 March 2022. Yü Group PLC is a public limited company incorporated in the United 
Kingdom, with company number 10004236. The Company is limited by shares and the Company’s ordinary shares are traded on AIM. 

Basis of preparation
The consolidated financial statements have been prepared in accordance with UK-adopted International Accounting Standards. The 
Company has elected to prepare its parent company financial statements in accordance with UK accounting standards (UK Generally 
Accepted Accounting Practice), including FRS 101 “Reduced Disclosure Framework”.

The change in the basis of preparation from 2020 is required by UK Company Law for the purposes of financial reporting as a result of the 
UK’s exit from the European Union on 31 January 2020 and the cessation of the transition period on 31 December 2020. This change does 
not constitute a change in accounting policy, rather a change in the framework which is required to group use of IFRS in company law. There 
is no impact on the recognition, measurement or disclosure between the two.

The following exemptions from the requirements of IFRS have been applied in the preparation of the parent company financial statements 
and, where relevant, equivalent disclosures have been made in the Group accounts, in accordance with FRS 101:

 5 presentation of a cash flow statement and related notes;

 5 disclosures in respect of transactions with the parent or wholly owned subsidiaries;

 5 IFRS 7 “Financial Instruments: Disclosures”;

 5 disclosures in respect of capital management;

 5 disclosures in respect of key management personnel;

 5 comparative period reconciliations for share capital; and

 5 disclosure of the future impact of new International Financial Reporting Standards in issue but not yet effective at the reporting date. 

The consolidated financial statements are presented in British pounds sterling (£), which is the functional and presentational currency 
of the Group. All values are rounded to the nearest thousand (£’000), except where otherwise indicated. 

Going concern
The financial statements are prepared on a going concern basis.

At 31 December 2021 the Group had net assets of £9.3m (2020: £4.5m) and cash of £7.0m (2020: £11.7m). 

Management prepares detailed budgets and forecasts of financial performance and cash flow (including capital commitments) over the coming 
12 to 36 months. The Board has confidence in achieving such targets and forecasts and has performed comprehensive analysis of various risks 
(including those set out in the Strategic Report) and sensitivities in relation to performance, the energy market and the wider economy. 

The Group has demonstrated significant progress in its results. This has led to adjusted EBITDA profitability in 2021 (a close profitability 
measure to cash generated from operations), which is a significant turnaround in performance from the losses of 2018 and 2019 and 
continues the positive trend in 2020 despite the impact in that year of Covid-19. 

The profitability delivered in 2021 has been achieved by robust and disciplined management of gross margin; the addition of value 
enhancing integrations (such as the acquisition of Bristol Energy in 2020 and the integration of Ampower’s business book during 2021); and 
the continued prudent hedging policy protecting the Group from the significant commodity market price increases recently experienced.

The Group has embarked on an ambitious Digital by Default implementation strategy to help drive further cost efficiency which is expected 
to further enhance financial performance as the Group scales.

Group available cash remains at significant levels, with £7.0m available at 31 December 2021. Cash held has reduced in 2021 because of 
an investment in a newly built innovation and sales office in Leicester; an increased investment in sales acquisition costs and the digital 
programme; and the commencement of payments on VAT deferred as part of the UK Government’s Covid-19 relief scheme. In view of the 
significant growth in the business, working capital movements have increased from Q4 2021, with a £19.7m increase in trade and other 
receivables (excluding the financial derivative asset) largely mitigated by a £17.5m increase in trade and other payables. 

The Group has no debt other than £0.3m (at 31 December 2021) in respect of the lease for the Group’s Nottingham office.

The Board has assessed risks and sensitivities and potential mitigation steps available to it in detail and continues to monitor risk 
and mitigation strategies in the normal course of business.

Hedging arrangements and volatile energy markets
A five year commodity trading arrangement between SmartestEnergy Ltd and the trading entities of the Group (Yü Energy Holding Limited 
and Yü Energy Retail Limited), signed December 2019, (“the Trading Agreement”) enables the Group to purchase electricity and gas on 
forward commodity markets. The Trading Agreement enables forecasted customer demand to be hedged in accordance with an agreed 
risk mandate (further detailed in the Group’s risk and uncertainties reporting in the Strategic Report). With the unprecedented increase in 
commodity market prices for forward gas and electricity, this hedging position has and continues to protect the Group.

As part of the Trading Agreement, SmartestEnergy Ltd holds security over the trading assets of the Group which could, ultimately and in 
extreme and limited circumstances, lead to a claim on some or all of the assets of the Group. In return, a variable commodity trading limit 
is provided, which scales with the Group, having the benefit of significantly reducing the need to post cash collateral from cash reserves. 

The Board carefully monitors covenants associated with the Trading Agreement to assess the likelihood of the credit facility being reduced 
or withdrawn. Management also maintains close dialogue with SmartestEnergy Ltd in respect of such covenants and provides robust 
oversight of the relevant contracts.

YÜ GROUP PLC 
Annual report and financial statements 2021

61

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

1. Significant accounting policies continued
Going concern continued
Hedging arrangements and volatile energy markets continued
The position in respect of the forward credit exposure is also monitored and forecasted to understand the potential risks which may arise: 

a) 

b) 

 Where commodity market prices increase, the Board considers credit and contractual exposure to SmartestEnergy Ltd, which (under 
a default position) could lead to the unwind of hedges with the loss of value due to the Group if not successfully recovered under the 
contract. With increased market prices, this exposure increased significantly during the year. 

 Where commodity market prices decrease, the Board considers whether the credit limit provided under the Trading Agreement is 
sufficient to prevent the potential for cash calls which may lead to a liquidity issue where in excess of the Group’s cash reserves at that 
time. The Board also considers likely commercial outcomes relevant for such a scenario.

Despite the market volatility experienced in 2021, the Trading Agreement continues to operate well providing reliable, efficient and effective 
access to traded commodity markets.

The Board also considers its business model and compares it with competitors which have failed to determine any other risks related to the 
volatile energy markets. As part of that assessment, the impact of the price cap on domestic suppliers (which the Group is not materially 
exposed to) has been considered. The failure of certain unhedged B2B suppliers has also been considered. The Board is satisfied that the 
Group’s business model is adequately differentiated from these market issues.

In view of energy market volatility and the increased risk for the sector, the Board has also identified certain mitigation strategies to manage 
the commodity market and hedging credit limit exposures noted above, and continually assess the potential for material impact. 

After detailed review, the Board has concluded that there are no liquidity issues likely to arise (outside of available mitigating strategies) 
in relation to the hedging arrangements and current market context.

Covid-19
The Group has successfully operated for approximately two years through the pandemic, with strong improvement in results still being 
delivered. Reviews of the impact of lockdowns have also provided the Board with adequate references to assess risks in relation to further 
changes as a result of the pandemic.

The Group successfully implemented its business continuity plan during the initial March 2020 lockdown and continues to operate to its 
high standards of customer care. Employees have been working productively either at home, in the office or under a hybrid working model. 

The Board remains confident in the Group’s ability to grow market share, despite the wider economic context caused by the pandemic. 

The Group has also seen strong performance in cash collection since the pandemic began. The Board remains vigilant, however, over 
the short to medium term, on the basis of the increased risk of business failures in some markets which may be further compounded by 
increased energy prices. 

Summary
Following extensive review of the Group’s forward business plan and associated risks and sensitivities to these base forecasts (and available 
mitigation strategies), the Board concludes that it is appropriate to prepare the financial statements on a going concern basis.

Basis of consolidation
The consolidated accounts of the Group include the assets, liabilities and results of the Company and subsidiary undertakings in which Yü 
Group PLC has a controlling interest. Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement 
with the investee and has the ability to affect those returns through its power over the investee. Specifically, the Group controls an investee 
if, and only if, the Group has all of the following: power over the investee (i.e. existing rights that give it the current ability to direct the 
relevant activities of the investee); exposure, or rights, to variable returns from its involvement with the investee; and the ability to use its 
power over the investee to affect its returns. When necessary, adjustments are made to the financial statements of subsidiaries to bring 
their accounting policies into line with the Group’s accounting policies. All intra-Group assets and liabilities, equity, income, expenses and 
cash flows relating to transactions between members of the Group are eliminated in full on consolidation.

Use of estimates and judgements
The preparation of the financial statements in conformity with adopted IFRSs requires the use of estimates and judgements. Although these 
estimates are based on management’s best knowledge, actual results ultimately may differ from these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period 
in which the estimates are revised and in any future periods affected. The key areas of estimation and judgement are:

 5 the estimated consumption (in lieu of accurate meter readings) of energy by customers;

 5 the level of accrual for unbilled revenue;

 5 the recoverability of trade receivables;

 5 the level of forward energy commodity contracts which are not strictly for “own use” under IFRS 9;

 5 the assumptions input to the IFRS 2 share option charge calculations; and

 5 the recoverability of deferred tax assets.

Revenue estimates are based on industry knowledge or source information, where available, and can therefore represent estimates 
which are lower or higher than the actual out-turn of energy consumption once accurate meter readings are obtained.

62

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS1. Significant accounting policies continued
Use of estimates and judgements continued
To estimate the level of accrual for unbilled revenue, management estimates the level of consumption, and anticipated revenue, which is 
due to be charged to the customer, and recognises such revenue where it is considered that revenue will flow to the Group. The estimate 
of customer consumption is based on available industry data, and also seasonal usage curves that have been estimated through historical 
actual usage data.

Trade receivables recoverability is estimated, with appropriate allowance for expected credit loss provisions, based on historical 
performance and the directors’ estimate of losses over the Group’s customer receivable balances. Sensitivity analysis on estimates is 
provided in note 19.

The Group enters forward purchase contracts to hedge its position to closely match customers’ expected demand over the term of the 
contract and does not engage in speculative trading. Factors such as the shape/granularity of traded products available (which do not perfectly 
align with customer demand) and variations in energy consumed by customers (as a result of varying customer behaviour and activity, and 
(particularly for gas) the weather impact) can influence the extent of trades which are not strictly for the Group’s “own use”. Such contracts 
are accounted for at fair value through the Group’s profit or loss. The Board estimates the proportion of forward contracts which are to be 
assessed at fair value by considering the expected “normalised” forward traded position, with reference to historical performance on matching 
customer demand and the Group’s robustly controlled hedging and risk strategy. Sensitivity analysis on estimates is provided in note 19.

The share option charge requires certain estimates, including the volatility in share price, risk-free rates and dividend yields, together with 
assessment of achievement of certain vesting conditions. 

Deferred tax asset recoverability is assessed based on directors’ judgement of the recoverability of the tax losses by the realisation of future 
profits over the short to medium term, which inherently is based on estimates.

Revenue recognition
The Group enters into contracts to supply gas, electricity and water to its customers. Revenue represents the fair value of the consideration 
received or receivable from the sale of actual and estimated gas, electricity and water supplied during the year, net of discounts, climate 
change levy and value-added tax. Revenue is recognised on consumption, being the point at which the transfer of the goods or services 
to the customer takes place, and based on an assessment of the extent to which performance obligations have been achieved.

Due to the nature of the energy supply industry and its reliance upon estimated meter readings, gas, electricity and water revenue includes 
the directors’ best estimate of differences between estimated sales and billed sales. The Group makes estimates of customer consumption 
based on available industry data, and also seasonal usage curves that have been estimated through historical actual usage data. It also 
considers any adjustments expected where an estimated meter reading (using industry data) is expected to be different to the consumption 
pattern of the customer.

Financial instruments
Non-derivative financial instruments
Non-derivative financial instruments comprise trade and other receivables, cash and cash equivalents and trade and other payables.

Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method, less any impairment and expected credit losses. 

Impairment
The Group has elected to measure credit loss allowances for trade receivables and accrued income at an amount equal to lifetime expected 
credit losses (“ECLs”). Specific impairments are made when there is a known impairment need against trade receivables and accrued 
income. When estimating ECLs, the Group assesses reasonable, relevant and supportable information, which does not require undue cost 
or effort to produce. This includes quantitative and qualitative information and analysis, incorporating historical experience, informed credit 
assessments and forward looking information. Loss allowances are deducted from the gross carrying amount of the assets.

Trade and other payables 
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method.

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and short-term deposits (monies held on deposit are accessible with one month’s 
written notice). Cash and cash equivalents excludes any cash collateral posted with third parties. Bank overdrafts that are repayable on 
demand and form an integral part of the Group’s cash management are included as a component of cash and cash equivalents.

Derivative financial instruments 
The Group uses commodity purchase contracts to hedge its exposures to fluctuations in gas and electricity commodity prices. The majority 
of commodity purchase contracts are expected to be delivered entirely to the Group’s customers and therefore the Group classifies them 
as “own use” contracts and outside the scope of IFRS 9 “Financial Instruments”. This is achieved when: 

 5 a physical delivery takes place under all such contracts;

 5 the volumes purchased or sold under the contracts correspond to the Group’s operating requirements; and

 5 no part of the contract is settled net in cash.

This classification as “own use” allows the Group not to recognise the commodity purchase contracts on its balance sheet at the year end. 

The commodity purchase contracts that do not meet the criteria listed above are recognised at fair value under IFRS 9. The gain or loss 
on remeasurement to fair value is recognised immediately in profit or loss.

YÜ GROUP PLC 
Annual report and financial statements 2021

63

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

1. Significant accounting policies continued
Financial instruments continued
Classification of financial instruments issued by the Group 
Financial instruments issued by the Group are treated as equity only to the extent that they meet the following two conditions: 

(a)    they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets 

or financial liabilities with another party under conditions that are potentially unfavourable to the Group; and 

(b)    where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes no 

obligation to deliver a variable number of the Company’s own equity instruments or is a derivative that will be settled by the Company 
exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability. Where the instrument so classified 
takes the legal form of the Company’s own shares, the amounts presented in these financial statements for called up share capital and 
share premium account exclude amounts in relation to those shares.

Details of the sensitivity analysis performed in relation to the Group’s financial instruments are included in note 19.

Intangible assets
Intangible assets that are acquired separately by the Group are stated at cost less accumulated amortisation and accumulated 
impairment losses.

Intangible assets acquired in a business combination are initially recognised at their fair value at the acquisition date. Subsequent to initial 
recognition, intangible assets acquired in a business combination are reported at their initial fair value less amortisation and accumulated 
impairment losses.

Software and system assets are recognised at cost, including those internal costs attributable to the development and implementation 
of the asset in order to bring it into use. Cost comprises all directly attributable costs, including costs of employee benefits arising directly 
from the development and implementation of software and system assets.

Amortisation is charged to the statement of profit and loss on a straight-line basis over the estimated useful lives of the intangible assets 
from the date they are available for use. The estimated useful lives are as follows:

 5 Licence 

 5 Customer contract books   

 5 Software and systems 

– 

– 

– 

35 years

Over the period of the contracts acquired (typically 2 years)

3 to 5 years

Property, plant and equipment
Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.

Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, 
plant and equipment. The estimated useful lives for the current and comparative periods are as follows: 

 5 Freehold land 

 5 Freehold property 

 5 Computer equipment 

 5 Fixtures and fittings  

– 

– 

– 

– 

Not depreciated 

30 years 

3 years 

3 years

Assets under construction are not depreciated until the period they are brought into use.

Business combinations
The acquisition method of accounting is used to account for business combinations regardless of whether equity instruments or other 
assets are acquired.

The consideration transferred is the sum of the acquisition-date fair values of the assets transferred, equity instruments issued or liabilities 
incurred by the acquirer to former owners of the acquiree and the amount of any non-controlling interest in the acquiree. 

All acquisition costs are expensed as incurred to profit or loss.

On the acquisition of a business, the consolidated entity assesses the financial assets acquired and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic conditions, the consolidated entity’s operating or 
accounting policies and other pertinent conditions in existence at the acquisition date.

Contingent consideration to be transferred by the Group is recognised at the acquisition-date fair value. Subsequent changes in the fair 
value of the contingent consideration classified as an asset or liability are recognised in profit or loss. Contingent consideration classified 
as equity is not remeasured and its subsequent settlement is accounted for within equity.

The difference between the acquisition-date fair value of assets acquired and liabilities assumed and the fair value of the consideration 
transferred is recognised as goodwill. If the consideration transferred and the pre-existing fair values are less than the fair value of 
the identifiable net assets acquired, being a bargain purchase to the Group, the difference is recognised as a gain directly in profit or 
loss on the acquisition date, but only after a reassessment of the identification and measurement of the net assets acquired and the 
consideration transferred.

64

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
  
 
 
 
 
1. Significant accounting policies continued
Business combinations continued
Business combinations are initially accounted for on a provisional basis. The Group retrospectively adjusts the provisional amounts 
recognised and also recognises additional assets or liabilities during the measurement period, based on new information obtained about 
the facts and circumstances that existed at the acquisition date. The measurement period ends on the earlier of (i) 12 months from the date 
of the acquisition or (ii) when the acquirer receives all the information possible to determine fair value.

In determining whether an acquisition of an acquired set of activities and assets is a business, the “concentration test” methodology as 
outlined in IFRS 3 is utilised. Where substantially all of the fair value of the gross assets acquired are attributable to a single identifiable 
asset group, such as a customer list, then a business combination will not occur. 

Leased assets 
The Group as a lessee 
For any new contract entered into the Group considers whether a contract is, or contains, a lease. A lease is defined as “a contract, or part 
of a contract, that conveys the right to use an asset (the underlying asset) for a period of time in exchange for consideration”. To apply this 
definition the Group assesses whether the contract meets three key evaluations which are whether: 

 5 the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being identified at 

the time the asset is made available to the Group; 

 5 the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the period of use, 

considering its rights within the defined scope of the contract; and

 5 the Group has the right to direct the use of the identified asset throughout the period of use. The Group assess whether it has the right 

to direct “how and for what purpose” the asset is used throughout the period of use. 

Measurement and recognition of leases as a lessee 
At the lease commencement date, the Group recognises a right-of-use asset and a lease liability on the balance sheet. The right-of-use 
asset is measured at cost, which is made up of the initial measurement of the lease liability, any initial direct costs incurred by the Group, 
an estimate of any costs to dismantle and remove the asset at the end of the lease, and any lease payments made in advance of the lease 
commencement date (net of any incentives received). 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the earlier of the end of the 
useful life of the right-of-use asset or the end of the lease term. The Group also assesses the right-of-use asset for impairment when such 
indicators exist. 

At the commencement date, the Group measures the lease liability at the present value of the lease payments unpaid at that date, 
discounted using the interest rate implicit in the lease if that rate is readily available or the Group’s incremental borrowing rate. 

Lease payments included in the measurement of the lease liability are made up of fixed payments (including in-substance fixed), variable 
payments based on an index or rate, amounts expected to be payable under a residual value guarantee and payments arising from options 
reasonably certain to be exercised. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. It is remeasured to reflect any 
reassessment or modification, or if there are changes in in-substance fixed payments.

When the lease liability is remeasured, the corresponding adjustment is reflected in the right-of-use asset, or profit and loss if the right-of-use 
asset is already reduced to zero.

The Group has elected to account for short-term leases and leases of low value assets using the practical expedients. Instead of recognising 
a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss on a straight-line basis 
over the lease term. 

On the statement of financial position, right-of-use assets are separately identified and lease liabilities have been included in trade 
and other payables.

Share based payments
Share based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share based payment transactions, regardless of how the equity instruments are obtained by the Group.

The cost of equity-settled transactions with employees is measured by reference to the fair value on the date they are granted. Where 
there are no market conditions attaching to the exercise of the option, the fair value is determined using a range of inputs into a Black 
Scholes pricing model. Where there are market conditions attaching to the exercise of the options a trinomial option pricing model is used 
to determine fair value based on a range of inputs. The value of equity-settled transactions is charged to the statement of comprehensive 
income over the period in which the service conditions are fulfilled with a corresponding credit to a share based payments reserve in equity.

Employer’s National Insurance costs arising and settled in cash on exercise of unapproved share options are included in the share based 
payment charge in the profit or loss, with no corresponding credit to reserves in equity. 

Pension and post-retirement benefit
The Group operates a defined contribution scheme which is available to all employees. The assets of the scheme are held separately from 
those of the Group in independently administered funds. Payments are made by the Group to this scheme and contributions are charged 
to the statement of comprehensive income as they become payable.

YÜ GROUP PLC 
Annual report and financial statements 2021

65

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

1. Significant accounting policies continued
Taxation
Tax on the profit or loss for the period comprises current and deferred tax. Tax is recognised in the statement of profit and loss except to 
the extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable or receivable on the taxable income or loss for the period, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous periods. 

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of 
deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using 
tax rates enacted or substantively enacted at the balance sheet date. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 
temporary difference can be utilised.

Segmental reporting 
In accordance with IFRS 8 “Operating Segments”, the Group has made the following considerations to arrive at the disclosure made in 
this financial information.

IFRS 8 requires consideration of the Chief Operating Decision Maker (“CODM”) within the Group. In line with the Group’s internal reporting 
framework and management structure, the key strategic and operating decisions are made by the Board of directors, which regularly 
reviews the Group’s performance and balance sheet position and receives financial information for the Group as a whole. Accordingly, the 
Board of directors is deemed to be the CODM.

The Group’s revenue and profit were derived from its principal activity, which is the supply of utilities to business customers in the UK. As 
a consequence the Group has one reportable segment, which is the supply of electricity, gas and water to businesses. Segmental profit is 
measured at operating profit level, as shown on the face of the statement of profit and loss.

As there is only one reportable segment whose profit/(losses), expenses, assets, liabilities and cash flows are measured and reported on 
a basis consistent with the financial statements, no additional numerical disclosures are necessary.

Standards and interpretations
The Group has adopted all of the new or amended accounting standards and interpretations that are mandatory for the current 
reporting period.

Any new or amended accounting standards or interpretations that are not yet mandatory have not been early adopted.

2. Segmental analysis
Operating segments
The directors consider there to be one operating segment, being the supply of utilities to businesses.

Geographical segments
100% of Group revenue is generated from sales to customers in the United Kingdom (2020: 100%) and is recognised at a point in time.

The Group has no individual customers representing over 10% of revenue (2020: nil).

3. Auditor’s remuneration

Audit of these financial statements

Amounts receivable by auditor in respect of:

Audit of financial statements of subsidiaries pursuant to legislation

4. Operating expenses

Profit/(loss) for the year has been arrived at after charging:

Staff costs (see note 6)

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible assets

66

YÜ GROUP PLC 
Annual report and financial statements 2021

2021
£’000

72

44

116

2021
£’000

5,634

255

80

352

2020
£’000

68

40

108

2020
£’000

4,455

215

204

132

FINANCIAL STATEMENTS 
 
 
 
 
5. Net finance (income)/expense

Bank interest and other finance charges payable

Interest on lease liabilities

Total finance costs

Bank interest receivable

2021
£’000

77

19

96

—

96

2020
£’000

16

23

39

(74)

(35)

6. Staff numbers and costs
The average number of persons employed by the Group (including directors) during the period, analysed by category, was as follows:

Sales

Administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Pension costs

Share based payments 

Of which:

Amounts charged to operating profit/(loss)

Amounts related to development and implementation of computer software

2021
Number

2020
Number

31

114

145

2021
£’000

5,043

539

97

249

5,928

5,634

294

34

77

111

2020
£’000

3,685

373

77

320

4,455

4,455

—

There were three persons employed directly by the Company during the year ended 31 December 2021 (2020: four), being the non-executive 
directors. The Company’s two (2020: three) executive directors who served during the year have service contracts with a wholly owned 
subsidiary of the Company. 

Key management personnel
The aggregate compensation made to directors and other members of key management personnel (being members of the Group’s 
Executive Committee comprising the Chief Executive Officer, Chief Financial Officer and other senior leaders) is set out below:

Short-term employee benefits

Social security and pension costs

Share based payments 

2021
£’000

1,191

165

228

1,584

2020
£’000

1,013

170

310

1,493

For 2020, £140,000 of employers National Insurance was previously disclosed in short-term employee benefits and has now 
been reclassified in social security and pension costs. The highest paid director and remuneration of the executive directors are as 
referenced in the Remuneration Committee Report on page 47.

YÜ GROUP PLC 
Annual report and financial statements 2021

67

 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

7. Reconciliation to adjusted EBITDA
A key alternative performance measure used by the directors to assess the underlying performance of the business is adjusted EBITDA. 

Adjusted EBITDA reconciliation

Operating profit/(loss)

Add back:

Non-recurring operational costs

Unrealised gain on derivative contracts

Share based payment charge

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangibles

Adjusted EBITDA

2021
£’000

2020
£’000

3,488

(1,574)

644

(3,344)

249

255

80

352

—

(1,011)

320

215

204

132

1,724

(1,714)

The non-recurring operational costs of £644,000 relates to accrued industry costs, from legislation governing the Renewable Obligation 
scheme, which are mutualised (i.e. spread) across energy market participants. These costs have increased significantly because of the 
unprecedented level of supplier failures, particularly impacting those operating in the domestic (business to consumer) market segment. 
The total charge to the Group for the compliance year ended 31 March 2021 is £454,000. A further £190,000 is estimated and accrued 
relating to the liability arising from the period from 1 April 2021 to 31 December 2021. The directors do not envisage mutualisation costs will 
remain at such a significant level in the future. For 2020 the Group charged mutualisation costs against the adjusted EBITDA loss. These 2020 
costs included the liability for the compliance period to 31 March 2020 of £78,000, being significantly below the £454,000 charge for the 
compliance year to 31 March 2021.

Share based payment charges, unrealised gains on derivative contracts and depreciation and amortisation of assets are excluded from 
adjusted EBITDA. This exclusion of gains and losses is in order for a “near cash, recurring profit” metric to be derived.

The unrealised gain on derivative contracts of £3,344,000 (2020: £1,011,000) arises from a small proportion of forward commodity hedges 
which do not meet the strict “own use” criteria under IFRS 9 (“Financial Instruments”). Such forward commodity trades are therefore 
recognised at their fair value, being a financial asset, as further described in note 16 and note 19.

The directors consider adjusted EBITDA to be a more accurate representation of underlying business performance and therefore utilise 
this measure as the primary profit measure in setting targets and managing financial performance. 

8. Earnings per share
Basic earnings/(loss) per share
Basic earnings per share is based on the profit/(loss) attributable to ordinary shareholders and the weighted average number of ordinary 
shares outstanding.

Profit/(loss) for the year attributable to ordinary shareholders

Weighted average number of ordinary shares

At the start of the year

Effect of shares issued in the year

Number of ordinary shares for basic earnings per share calculation

Dilutive effect of outstanding share options

Number of ordinary shares for diluted earnings per share calculation

Basic earnings per share

Diluted earnings per share

68

YÜ GROUP PLC 
Annual report and financial statements 2021

2021
£’000

4,451

2020
£’000

(1,165)

2021

2020

16,281,055

16,281,055

18,591

—

16,299,646

16,281,055

1,099,153

929,830

17,398,799

17,210,885

2021
£

0.27

0.26

2020
£

(0.07)

(0.07)

FINANCIAL STATEMENTS 
 
 
 
 
8. Earnings per share continued
Adjusted earnings per share
Adjusted earnings per share is based on the result attributable to ordinary shareholders before non-recurring items after tax and 
unrealised gains on derivative contracts and the cost of cash and equity-settled share based payments, and the weighted average 
number of ordinary shares outstanding:

Adjusted earnings per share

Profit/(loss) for the year attributable to ordinary shareholders

4,451

(1,165)

2021
£’000

2020
£’000

Add back (per note 7):

Non-recurring items after tax (gross cost, before tax, of £644,000)

Unrealised gain on derivative contracts after tax (gross gain, before tax, of £3,344,000)

Share based payments after tax (gross cost, before tax, of £249,000)

Adjusted basic profit/(loss) for the year

Adjusted earnings/(loss) per share

Diluted adjusted earnings/(loss) per share

9. Taxation

Current tax charge

Current year

Adjustment in respect of prior years

Deferred tax credit 

Current year

Adjustment in respect of prior years

Total tax credit

Tax recognised directly in equity

Current tax recognised directly in equity

Deferred tax recognised directly in equity

Total tax recognised directly in equity

Reconciliation of effective tax rate

Profit/(loss) before tax

Tax at UK corporate tax rate of 19% (2020: 19%)

Expenses not deductible for tax purposes

Tax relief on exercise of share options

Impact of temporary differences

Adjustment in respect of prior periods – current tax

Adjustments in respect of prior periods – deferred tax

Utilisation of tax losses not recognised for deferred tax

Increase in tax rate on deferred tax balances

Tax credit for the year

522

(2,709)

202

2,466

£0.15

£0.14

—

(819)

259

(1,725)

£(0.11)

£(0.11)

2021
£’000

2020
£’000

—

—

—

(631)

(428)

(1,059)

(1,059)

—

(84)

(84)

3,392

644

26

(18)

(94)

—

(428)

—

(1,189)

(1,059)

—

—

—

(287)

(87)

(374)

(374)

—

(60)

(60)

(1,539)

(292)

5

—

—

(87)

—

—

(374)

Deferred taxes at the balance sheet date have been measured using the enacted tax rates at that date and are reflected in these financial 
statements on that basis. Following the March 2021 Budget, the tax rate effective from 1 April 2023 increases from the current 19% to 25%.

YÜ GROUP PLC 
Annual report and financial statements 2021

69

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

10. Dividends
The Group did not pay an interim dividend in relation to 2021 (2020: nil per share). 

The directors do not propose a final dividend in relation to 2021 (2020: nil per share).

11. Intangible assets

Cost

At 1 January 2021

Additions

At 31 December 2021

Amortisation

At 1 January 2021

Charge for the year

At 31 December 2021

Net book value at 31 December 2021

Cost

At 1 January 2020

Additions

At 31 December 2020

Amortisation

At 1 January 2020

Charge for the year

At 31 December 2020

Net book value at 31 December 2020

Electricity 
licence
£’000

Customer 
books
£’000

Software and 
systems
£’000

62

—

62

12

2

14

48

62

—

62

10

2

12

50

686

—

686

130

343

473

213

—

686

686

—

130

130

556

Total
£’000

748

1,079

1,827

142

352

494

—

1,079

1,079

—

7

7

1,072

1,333

—

—

—

—

—

—

—

62

686

748

10

132

142

606

The useful economic life of the acquired electricity licence is 35 years, which represents the fact that the licence can be revoked by giving 
25 years’ written notice but that this notice cannot be given any sooner than 10 years after the licence came into force in January 2013.

The customer book intangibles relate to the two separate acquisitions that took place in 2020. The customer book intangibles represent the 
fair value of the customer contracts purchased in those acquisitions. The intangible assets are being amortised over a useful economic life 
of two years, representing the average contract length of the customer books acquired.

Software and systems assets relate to investments made in third-party software packages, and directly attributable internal personnel 
costs in implementing those platforms, as part of the Group’s Digital by Default strategy.

The amortisation charge is recognised in operating costs in the income statement.

The above intangible assets are Group assets only. The Company has no intangible assets.

70

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
12. Property, plant and equipment

Freehold land
£’000

Freehold property
£’000

Assets under
 construction
£’000

Fixtures and 
fittings
£’000

Computer
equipment
£’000

Group

Cost

At 1 January 2021

Transfer from asset under 
construction

Additions

Disposals

At 31 December 2021

Depreciation

At 1 January 2021

Charge for the year

Disposals

At 31 December 2021

Net book value at 
31 December 2021

Cost

At 1 January 2020

Additions

Disposals

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

At 31 December 2020

Net book value at 
31 December 2020

150

—

—

—

150

—

—

—

—

150

150

—

—

150

—

—

—

—

150

—

1,013

1,013

2,261

—

3,274

—

73

—

73

3,201

—

—

—

—

—

—

—

—

—

(1,013)

—

—

—

—

—

—

—

—

190

823

—

1,013

—

—

—

—

1,013

80

—

265

(8)

337

41

70

(8)

103

234

215

—

(135)

80

146

30

(135)

41

39

335

—

103

(85)

353

160

112

(85)

187

166

1,007

98

(770)

335

745

185

(770)

160

Total
£’000

1,578

—

2,629

(93)

4,114

201

255

(93)

363

3,751

1,562

921

(905)

1,578

891

215

(905)

201

175

1,377

The buildings relate to the new Energy Centre property in Leicester which has been brought into use during the year. The property is a sales, 
marketing and innovation hub for the Group’s activities. 

Included within the above net book value of property, plant and equipment is £3,351,000 (£1,163,000 at 31 December 2020) of freehold 
land and freehold property (and, for 2020, assets under construction) which are owned by the Company. All of the freehold land, freehold 
property and assets under construction movements in cost and depreciation disclosed for the Group are also for the Company. 

YÜ GROUP PLC 
Annual report and financial statements 2021

71

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

13. Right-of-use assets and lease liabilities

Group

Cost

At 1 January 2021

Additions

Disposals

At 31 December 2021

Depreciation

At 1 January 2021

Charge for the year

Disposals

At 31 December 2021

Net book value at 31 December 2021

Cost

At 1 January 2020

Additions

Disposals

At 31 December 2020

Depreciation

At 1 January 2020

Charge for the year

Disposals

At 31 December 2020

Net book value at 31 December 2020

Right-of-use 
assets
£’000

799

—

—

799

526

80

—

606

193

955

—

(156)

799

474

204

(152)

526

273

The Group has a lease arrangement for its main office facilities in Nottingham. Other leases are short term or of low value underlying assets. 
A lease for a temporary Leicester office and a lease for one vehicle were terminated during 2020.

The Nottingham office lease is reflected on the balance sheet as a right-of-use asset and a lease liability at 31 December 2021 and 
31 December 2020.

The table below provides details of the Group’s right-of-use asset and lease liability recognised on the balance sheet at 31 December 2021:

Right-of-use asset

Premises

Remaining term

Asset carrying
 amount

Lease liability

Depreciation
 expense

Interest expense

2.5 years

£193,000

£267,000

£80,000

£19,000

The total cash outflow for leases in 2021 was £120,000 (2020: £180,000).

Lease payments not recognised as a liability
The Group has elected not to recognise a right-of-use asset or lease liability for short-term leases (leases of expected terms of 12 months or 
less) or leases of low value assets. Payments under such leases are expensed on a straight-line basis. During FY 2021 the amount expensed 
to profit and loss was £1,000 (2020: £1,000).

None of the above leases of the Group are with the Company entity directly.

72

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
14. Investments in subsidiaries
The Company has the following direct and indirect investments in subsidiaries:

Company name

Country of 
incorporation

Holding

Proportion of 
shares held

Yü Energy Holding Limited

United Kingdom

Ordinary shares

KAL Portfolio Trading Limited

United Kingdom

Ordinary shares

Yü Services Limited

United Kingdom

Ordinary shares

Yü Energy Retail Limited

United Kingdom

Ordinary shares

Yü Group Management Limited

United Kingdom

Ordinary shares

Yu Water Limited

United Kingdom

Ordinary shares

All of the above entities are included in the consolidated financial statements.

100%

100%

100%

100%

100%

100%

Nature of business

Gas shipping services

Dormant

Dormant

Supply of energy to businesses

Dormant

Supply of water to businesses

All of the above entities have the same registered address as Yü Group PLC. The address is listed as part of the Company information 
on page 84.

15. Deferred tax assets
Deferred tax assets are attributable to the following:

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

Movement in deferred tax in the period:

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

Property, plant and equipment

Tax value of loss carry-forwards

Share based payments

Group

Company

2021
£’000

(45)

5,812

165

5,932

2020
£’000

(32)

4,740

81

4,789

2021
£’000

1

25

165

191

2020
£’000

—

—

81

81

At 
1 January 2021
£’000

Recognised 
in income
£’000

Recognised 
directly in equity
£’000

At 
31 December 2021
£’000

(32)

4,740

81

4,789

(13)

1,072

—

1,059

—

—

84

84

(45)

5,812

165

5,932

At 
1 January 2020
£’000

Recognised 
in income
£’000

Recognised 
directly in equity
£’000

At 
31 December 2020
£’000

(32)

4,366

21

4,355

—

374

—

374

—

—

60

60

(32)

4,740

81

4,789

The deferred tax asset is expected to be utilised by the Group in the coming years. The Board forecasts sufficient taxable income as a result 
of the growth in the customer base and increased profitability against which it will utilise these deferred tax assets.

Deferred tax for the Company includes the Group movements recognised directly in equity, in 2020 and 2021, in share based payments 
equivalent to that disclosed for the Group. For 2021, the Company charge to deferred tax also includes £25,000 tax value of losses carried 
forward and £1,000 related to property, plant and equipment, which are both recognised in income (2020: nil).

YÜ GROUP PLC 
Annual report and financial statements 2021

73

 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

16. Trade and other receivables

Current

Gross trade receivables

Provision for doubtful debts and expected credit loss

Net trade receivables

Accrued income – net of provision

Prepayments

Other receivables

Financial derivative asset

Amount due from subsidiary undertakings

Non-current

Financial derivative asset

Group

2021
£’000

11,618

(6,007)

5,611

21,972

4,183

5,573

3,102

—

2020
£’000

8,129

(5,162)

2,967

11,169

1,355

2,148

628

—  

40,441

18,267

Company

2021
£’000

—

—

—

—

—

500

—

12,473

12,973

2020
£’000

—

—

—

—

—

500

—

14,747

15,247

870

—  

—

—

Movements in the provision for doubtful debts and expected credit loss in gross trade receivables are as follows:

Opening balance

Provisions recognised less unused amounts reversed

Provision utilised in the year

Closing balance – provision for doubtful debts and expected credit losses

2021
£’000

5,162

4,185

(3,340)

6,007

2020 
£’000

4,901

2,420

(2,159)

5,162

The directors have assessed the level of provision at 31 December 2021 by reference to the recoverability of customer receivable balances 
post the year end, and believe the provision carried is adequate.

In addition to the amounts recognised in relation to trade receivables, there was an additional provision charged in the period of £614,000 
(2020: £707,000), leading to a total provision against accrued income at 31 December 2021 of £1,481,000 (2020: £867,000). Expected credit 
losses and the recognition, where appropriate, of previous customer credit balances are recognised in operating costs.

The net impairment losses on financial and contract assets of £4,799,000 (2020: £3,127,000) consists of £614,000 (2020: £707,000) provision 
charged for expected credit loss on accrued income, and £4,185,000 (2020: £2,420,000) provision for bad debts and expected credit loss on 
trade receivables.

The financial derivative asset is the only trade and other receivable that falls due after more than one year.

The directors consider that the carrying amount of trade and other receivables approximates to their fair value due to their maturities being 
short term.

Prepayments of £4,183,000 (2020: £1,355,000) increased as a result of certain prepaid costs to third-party intermediaries on the 
commencement of contracts, and for certain software licence costs connected with the Group’s Digital by Default investment. 

Group other receivables includes £250,000 (2020: £250,000) paid in cash to trading counterparties as collateral. It also includes £142,000 which 
is due to cover loss-making contracts acquired following the appointment of the Group as Supplier of Last Resort of AmpowerUK’s activities.

The Company other receivables balance of £500,000, which is also included in the Group consolidated balance, relates to a bank cash 
deposit. This cash deposit does not fulfil the criteria of being classified as cash and cash equivalents in view of the balance being secured 
for operational activities of the Group. 

The current and non-current financial derivative asset of £3,972,000 (2020: £628,000) is the fair value of a small proportion of the Group’s 
overall forward gas and power purchase contracts. Such contracts do not meet the strict criteria of being for the Group’s “own use” under 
IFRS 9. They are stated at their Mark to Market fair value (being the excess of: i) the volume of commodity purchased valued at market 
prices available at the balance sheet date; over ii) the traded price of the forward contracts). The asset has increased in the year due to the 
significant increase in forward gas and power market prices. The risks and sensitivities in relation to the asset are further detailed in note 19. 

The amount due from subsidiary undertakings in the Company accounts of Yü Group PLC at 31 December 2021 represents amounts 
drawn down by the subsidiary undertakings as part of a formal loan facility (the key terms of which are that the loan is payable in 14 months 
following written request from Yü Group PLC and interest is payable by the subsidiary undertakings at a rate of 2% above the Bank of 
England base rate). There is no accrued interest outstanding at 31 December 2021 (2020: £372,000).

The Board of Yü Group PLC has considered the provisions around impairment of intercompany indebtedness contained within IFRS 9 
“Financial Instruments” and concluded that an additional expected credit loss provision of £12,500 (2020: £37,500) be booked against the 
outstanding intercompany receivables in 2021. The expected credit loss provision at 31 December 2021 is £300,000 (2020: £287,500). 
This provision is not required in the Group’s consolidated financial statements.

74

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
17. Cash and cash equivalents

Cash at bank and in hand

Group

Company

2021
£’000

7,049

7,049

2020
£’000

11,740

11,740

2021
£’000

501

501

2020
£’000

501

501

As disclosed in note 16, the cash and cash equivalents amounts exclude £500,000 of cash, which is included in Company and Group other 
receivables. This cash balance is held on deposit and secured under arrangements with the Group’s bankers. 

18. Trade and other payables

Current

Trade payables

Accrued expenses and deferred income

Lease liabilities

Tax and social security

Other payables

Amounts due to subsidiary undertakings

Non-current

Accrued expenses and deferred income

Tax and social security

Lease liabilities

Group

2021
£’000

3,690

34,545

107

6,188

5,213

—

2020
£’000

2,319

19,250

102

5,224

4,535

—  

49,743

31,430

381

—

160

541

—

843

266

1,109

Company

2021
£’000

—

99

—

—

36

300

435

—

—

—

—

2020
£’000

—

8

—

—

—

300

308

—

—

—

—

On 7 November 2021 the Group was appointed by Ofgem as Supplier of Last Resort for AmpowerUK’s customer book. As part of the 
appointment, the Group agreed to honour an element of customer credit balances which had accrued prior to appointment, and to serve a 
small number of loss-making contracts for the period to April 2022. There was no consideration payable by the Group. At 31 December 2021, 
other payables included £230,000 of customer credit balances and estimated losses on onerous contracts acquired on the AmpowerUK 
business. A corresponding £142,000 asset is held, as disclosed in note 16. The integration of AmpowerUK’s customer book was not 
considered to be a business and therefore not accounted for as a business combination. 

On 23 November 2021 the Group obtained a number of small business customers from another energy supplier. Due to the prevailing 
market conditions at the time of the transaction the total consideration was negative, resulting in a payment to the Group of £378,000 
to take on the customer contracts. The fair value of identifiable assets obtained consisted of £368,000 of onerous contract liabilities and 
£10,000 of customer credit balance liabilities. At 31 December 2021, other payables included £358,000 relating to these balances.

Non-current accrued expenses, and an element of current accrued expenses, relate to the estimated ROC mutualisation liability as detailed 
in note 7.

Details of lease liabilities are included in note 13.

At 31 December 2020, non-current other payables relate to deferred VAT and PAYE payments under the UK Government’s Covid-19 
business relief schemes. Such liabilities are included in current other payables at 31 December 2021 and will be fully paid during the 
first quarter of 2022.

19. Financial instruments and risk management
The Group’s principal financial instruments are cash, trade and other receivables, trade and other payables and derivative financial assets. 

Derivative instruments, related to the Group’s hedging of forward gas and electricity demand, are level 1 financial instruments and are 
measured at fair value through the statement of profit or loss. Such fair value is measured by reference to quoted prices in active markets 
for identical assets or liabilities. All derivatives are held at a carrying amount equal to their fair value at the period end.

The Group has exposure to the following risks (including the impact of the Covid-19 pandemic) from its use of financial instruments: 

a)  commodity hedging and derivative instruments (related to customer demand and market price volatility, and counterparty credit risk); 

b)  customer credit risk;

c) 

liquidity risk; and

d) 

foreign exchange risk.

YÜ GROUP PLC 
Annual report and financial statements 2021

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

19. Financial instruments and risk management continued
(a) Commodity trading and derivative instruments
The Group is exposed to market risk in that changes in the price of electricity and gas may affect the Group’s income or liquidity position. 
The use of derivative financial instruments to hedge customer demand also results in the Group being exposed to risks from significant 
changes in customer demand (beyond that priced into the contracts), and counterparty credit risk with the trading counterparty.

Commodity and energy prices and customer demand
The Group uses commodity purchase contracts to manage its exposures to fluctuations in gas and electricity commodity prices. The 
Group’s objective is to reduce risk in energy prices by entering into back-to-back energy contracts with its suppliers and customers, 
in accordance with a Board approved risk mandate. Commodity purchase contracts are entered into as part of the Group’s normal 
business activities. 

The majority of commodity purchase contracts are expected to be delivered entirely to the Group’s customers and are therefore classified 
as “own use” contracts. These instruments do not fall into the scope of IFRS 9 and therefore are not recognised in the financial statements. 
A proportion of the contracts in the Group’s portfolio are expected to be settled net in cash where 100% of the volume hedged is not delivered 
to the Group’s customers and is instead sold back via the commodity settlement process in order to smooth demand on a real-time basis. 
An assumption is made (based on past experience) of the proportion of the portfolio expected to be settled in this way and these contracts 
are measured at fair value. The gain or loss on remeasurement to fair value is recognised immediately in profit and loss.

As far as practical, in accordance with the risk mandate, the Group attempts to match new sales orders (based on estimated energy 
consumption, assuming normal weather patterns, over the contract term) with corresponding commodity purchase contracts. There 
is a risk that at any point in time the Group is over or under-hedged. Holding an over or under-hedged position opens the Group up to 
market risk which may result in either a positive or negative impact on the Group’s margin and cash flow, depending on the movement in 
commodity prices. 

Well-publicised increases in global gas and electricity commodity prices have increased the potential gain or loss for an over or under-
hedged portfolio, and the Group continues to closely monitor its customer demand forecast to manage volatility. The Group also applies 
premia in its pricing of contracts to cover some market volatility (which has proven to be robust despite the market context), and contracts 
with customers also contain the ability to pass through costs which are incurred as a result of customer demand being materially different 
to the estimated volume contracted.

The fair value Mark to Market adjustment at 31 December 2021 for those contracts not assumed to be strictly for “own use” is a gain of 
£3,344,000 (2020: gain of £1,011,000). See note 16 for the corresponding derivative financial asset.

The Group’s exposure to commodity price risk according to IFRS 7 is measured by reference to the Group’s IFRS 9 commodity contracts. 
IFRS 7 requires disclosure of a sensitivity analysis for market risks that is intended to illustrate the sensitivity of the Group’s financial 
position and performance to changes in market variables impacting upon the fair values or cash flows associated with the Group’s 
financial instruments.

Therefore, the sensitivity analysis provided below discloses the impact on profit or loss at the balance sheet date assuming that a 
reasonably possible change in commodity prices (determined based on calculated or implied volatilities where available, or historical data) 
had occurred and been applied to the risk exposures in place at that date. In view of the volatile nature of commodity markets, the sensitivity 
analysis is based on a change of up to +/-25% in commodity markets, though additional volatility may be incurred in view of the current, 
unprecedented, energy market context of volatility.

The sensitivity analysis has been calculated on the basis that the proportion of commodity contracts that are IFRS 9 financial instruments 
remains consistent with those at that point. Excluded from this analysis are all commodity contracts that are not financial instruments 
under IFRS 9.

Open market price of forward contracts

UK gas (p/therm)

UK power (£/MWh)

Reasonably
possible increase/
decrease in 
variable

2021
Impact on profit
and net assets
£’000

2020 
Impact on profit
and net assets
£’000

+/-25%

+/-25%

793

1,470

2,263

103

364

467

In addition to the sensitivity noted above, the estimate of the forward derivative contracts assessed as “own use” results in the financial 
asset recognised. If the level of own use of such forward contracts was amended by +/-1%, then the financial asset and resulting impact on 
profit and net assets would be £1,088,000. Such a sensitivity could occur if, for example, the Group’s estimated forecasted demand from 
customer contracts was impacted by factors such as prolonged abnormal weather patterns, or further unexpected and severe Covid-19 
lockdowns. In mitigation, however, demand balancing activities and trading will significantly reduce any potential gain or loss arising from the 
sensitivity noted above, and the Board approved hedging policy is designed so as to protect (to the extent possible) the gross margin as sold 
on each contract. Customer prices also include premia in their pricing to account for certain levels of market risk as a result of the above in 
order to reduce the potential for negative impact on Group profitability. 

76

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
19. Financial instruments and risk management continued
(a) Commodity trading and derivative instruments continued
Liquidity risk from commodity trading
The Group’s trading arrangements can result in the need to post cash or other collateral to trading counterparties when commodity 
markets are below the Group’s average weighted price contracted forward. A significant reduction in electricity and gas markets could lead 
to a material cash call from these trading counterparties in the absence of a suitable trading credit limit. Whilst such a cash call would not 
impact the Group’s profit (as it represents a forward credit risk assessment of the counterparty), it would have an impact on the Group’s 
cash reserves. 

The structured trading arrangement, entered into with SmartestEnergy in December 2019, has reduced this liquidity risk in view of the 
significant credit limit being provided. This arrangement provides a significant trading credit limit (secured on the main trading entities of the 
Group and subject to compliance with certain covenants) and as such reduces the need to lodge cash collateral when commodity markets 
decrease. As disclosed in note 1, the Board has considered the cash flow forecasts, along with the interaction in trading credit limits and the 
potential need for cash collateral or Letter of Credit support. The Board also monitors the position in respect of commodity markets and 
has mitigation plans in place where credit limits are predicted to be exceeded to reduce, where possible, the potential impact on the Group 
due to short-term cash calls. In extreme circumstances, such mitigation may include (prior to security being enacted) reducing the Group’s 
hedged position (reducing liquidity risk in exchange for increased risk to future market increases) through to commercial discussion to waive 
the requirement to post cash collateral over a short to medium-term period; or the agreement to provide additional remedial action.

Trading counterparty credit risk
In mirror opposite to the liquidity risk noted above, the Group carries credit risk to trading counterparties where market prices are above 
the average weighted price contracted forward. In view of the significant rise in energy commodity markets this credit risk has increased 
significantly to be greater than £100m at certain periods during 2021. This credit exposure is predominantly with the Group’s main 
trading counterparty. 

The Board monitors the position in respect of credit exposure with its trading counterparties, and contracts only with major organisations 
which the Board considers to be robust and of appropriate financial standing. 

(b) Customer or other counterparty credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations and arises principally from the Group’s receivables from customers (in addition to trading counterparties as noted in section 
(a) above). 

These operational exposures are monitored and managed at Group level. All customers operate in the UK and turnover is made up of 
a large number of customers each owing relatively small amounts. New customers have their credit checked using an external credit 
reference agency prior to being accepted as a customer. 

Credit risk is also managed through the Group’s standard business terms, which require all customers to make a monthly payment 
predominantly by direct debit. At the year end there were no significant concentrations of credit risk. The carrying amount of the financial 
assets (less the element of VAT and climate change levy (“CCL”) included in the invoiced balance, which is recoverable in the event of 
non-payment by the customer) represents the maximum credit exposure at any point in time.

The Board considers the exposure to debtors based on the status of customers in its internal debt journey, the level of customer 
engagement in financing an appropriate solution, the customer’s creditworthiness, the provision for doubtful debts and expected credit 
loss held, the level of reclaimable VAT and CCL on the balances, and cash received after the period end.

At 31 December 2021 the Group held a provision against doubtful debts and expected credit loss of £7,488,000 (2020: £6,029,000). This is 
a combined provision against both trade receivables at £6,007,000 (2020: £5,162,000) and accrued income at £1,481,000 (2020: £867,000). 
The increase reflects higher amounts due as a result of the significant growth in Group revenues in the year, and the integration of the 
AmpowerUK customer book during November 2021. 

If the recoverability of customer receivables is +/-5% of that assessed by the directors, the gain or loss arising recognised in the income 
statement and impacting net assets would be +/-£32,000. If the expected customer credit loss rate on accrued income was +/-10%, the 
gain or loss arising would be +/-£144,000.

YÜ GROUP PLC 
Annual report and financial statements 2021

77

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

19. Financial instruments and risk management continued
(c) Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Board is responsible for 
ensuring that the Group has sufficient liquidity to meet its financial liabilities as they fall due and does so by monitoring cash flow 
forecasts and budgets. 

Management also monitors the position in respect of the Group’s performance against covenants as part of its trading arrangements, to 
ensure credit limits as part of such transactions are monitored, and any credit cover requirements for other industry participants which 
are standard in the energy sector.

Any excess cash balances are held in short-term deposit accounts which are either interest or non-interest accounts. At 31 December 2021 
the Group had £7,049,000 (2020: £11,740,000) of cash and bank balances, as per note 17.

(d) Foreign currency risk
The Group trades entirely in pounds sterling and therefore it has no foreign currency risk.

Impact from the Covid-19 pandemic
Whilst the Covid-19 pandemic continues to have a significant impact on the UK economy, these events are now largely considered as part 
of the Group’s business as usual operations. Previous impacts have been on customer demand and market price volatility, the potential to 
continue to operate an efficient business model under “lockdown”, and the potential for increased levels of bad debt as a result of the wider 
economic context. 

The Group has performed well despite the impact of Covid-19, and the Board is confident in its ability to continue to monitor and mitigate 
such risks. As a result, the impact of the Covid-19 pandemic is implicitly included in the sections above.

20. Share capital and reserves

Share capital

2021
Number

2021
£’000

2020
Number

Allotted and fully paid ordinary shares of £0.005 each

16,316,215

82

16,281,055

2020
£’000

82

The Company has one class of ordinary share which carries no right to fixed income. The holders of ordinary shares are entitled to receive 
dividends as declared and are entitled to one vote per share at meetings of the Company.

The Group and Company-only movement in reserves is as per the statement of changes in equity as detailed on page 58 and 59.

Share capital represents the value of all called up, allotted and fully paid shares of the Company. On 12 July 2021 an employee exercised 
35,160 share options. The exercise price was £0.005 per share.

The share premium account represents amounts received in excess of the nominal value of shares on the issue of new shares, net of 
any direct costs of any shares issued.

The merger reserve was created as part of the 2016 Group reorganisation prior to listing.

Retained earnings comprises the Group’s cumulative annual profits and losses.

78

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS21. Share based payments
The Group operates a number of share option plans for qualifying employees. Options in the plans are settled in equity in the Company. 
The options are subject to a vesting schedule, details of which are listed below.

The terms and conditions of the outstanding grants made under the Group’s schemes are as follows:

Date of grant

17 February 2016

22 December 2016

6 April 2017

6 April 2017

28 September 2017

9 April 2018

26 September 2018

25 February 2019

25 February 2019

18 June 2019

4 October 2020

4 October 2020

1 June 2021

Expected 
term

3

3

3

6.5

6.5

6.5

6.5

6.5

3

3

3

3

3

Exercisable between

Commencement

Lapse

17 February 2019

17 February 2026

22 December 2019

22 December 2026

6 April 2020

6 April 2020

6 April 2027

6 April 2027

28 September 2020

28 September 2027

9 April 2021

9 April 2028

26 September 2021

26 September 2028

25 February 2022

25 February 2029

£0.09

£3.25

£0.005

£2.844

£5.825

£10.38

£8.665

£1.09

25 February 2022

25 February 2029

£0.005

1 August 2022

1 February 2023

30 April 2023

4 October 2030

30 April 2024

4 October 2030

30 April 2024

4 October 2030

£1.40

£0.005

£0.005

£0.005

Exercise 
price

Vesting 
schedule

Amount 
outstanding at 
31 December 
2021

Amount 
outstanding at 
31 December 
2020

1

1

1

1

1

1

1

1

1

2

3

3

3

27,000

13,500

43,950

87,900

40,500

59,084

6,539

48,497

250,000

62,483

210,696

172,388

76,616

27,000

13,500

79,110

158,220

40,500

78,351

6,539

53,333

250,000

86,138

287,312

210,696

—

1,099,153

1,290,699

Weighted average remaining contractual life of options outstanding at 31 December 2021

7.1 years

The following vesting schedules apply:

1.  100% of options vest on third anniversary of date of grant.

2.  100% of options vest on third anniversary of the Save As You Earn (“SAYE”) savings contract start date.

3.  Level of vesting is dependent on a performance condition, being the Group’s share price at pre-determined dates in the future.

The number and weighted average exercise price of share options were as follows:

Balance at the start of the period

Granted

Forfeited

Lapsed

Exercised

Balance at the end of the period

Vested at the end of the period

Exercisable at the end of the period

Weighted average exercise price for:

Options granted in the period

Options forfeited in the period

Options exercised in the period

Exercise price in the range:

From

To

2021
shares

1,290,699

76,616

(233,002)

—

(35,160)

2020
shares

830,468

498,008

(37,777)

—

—

1,099,153

1,290,699

278,473

278,473

318,330

318,330

£0.005

£1.88

£0.005

£0.005

£10.38

£0.005

£1.35

—

£0.005

£10.38

YÜ GROUP PLC 
Annual report and financial statements 2021

79

 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

21. Share based payments continued
The fair value of each option grant is estimated on the grant date using an appropriate option pricing model with the following fair 
value assumptions:

Dividend yield

Risk-free rate

Share price volatility

Expected life (years)

Weighted average fair value of options granted during the period

2021

0%

1.5%

114.6%

3 years

£2.30

The share price volatility assumption is based on the actual historical share price of the Group since IPO in March 2016.

The total expenses recognised for the year arising from share based payments are as follows:

Equity-settled share based payment expense 

Cash-settled share based payment expense

Total share based payment charge

2021
£’000

237

12

249

2020

0%

1.5%

117.1%

3 years

£0.90

2020
£’000

320

—

320

Cash-settled share based payment expense relates to employer’s National Insurance payable on unapproved share options when exercised.

22. Commitments
Capital commitments
The Group has entered into contracts to develop its digital platform as part of the Digital by Default strategy. Such contracts may be 
terminated with a limited timescale and as such are not disclosed as a capital commitment.

The Group has no other capital commitments at 31 December 2021, and the Company has no capital commitments at 31 December 2021. 
At 31 December 2020, the Group and the Company had capital commitments related to the investment in freehold buildings of £2,207,000.

Security
Yü Group PLC provides parent company guarantees on behalf of its wholly owned subsidiaries to a small number of industry counterparties 
as is common place for the energy sector. 

The Group entered into an arrangement with a commodity trading counterparty, SmartestEnergy Ltd, in December 2019. As part of the 
arrangement, there is a requirement to meet certain covenants and a fixed and floating charge over the main trading subsidiaries of the 
Group, Yü Energy Holding Limited and Yü Energy Retail Limited.

As disclosed in note 16, included in other receivables of the Company and the Group is an amount of £500,000 held in a separate bank 
account over which the Group’s bankers have a fixed and floating charge.

Contingent liabilities
The Group had no contingent liabilities at 31 December 2021 (2020: £nil).

23. Related parties and related party transactions
The Group has transacted with CPK Investments Limited (an entity owned by Bobby Kalar). CPK Investments Limited owns one of the 
properties from which the Group operates via a lease to Yü Energy Retail Limited. During 2021 the Group paid £130,000 in lease rental and 
service charges to CPK Investments Limited (2020: £120,000). There was no amount owing to CPK Investments Limited at 31 December 2021 
(2020: £10,000 creditor).

All transactions with related parties have been carried out on an arm’s length basis.

80

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS24. Net cash/(net debt) reconciliation
The net cash/(net debt) and movement in the year were as follows:

Cash and cash equivalents

Lease liabilities

Borrowings

Net cash

Net cash/(net debt) as at 1 January 2020 

Cash flows

New and exited leases

Interest and other changes

Net cash/(net debt) as at 31 December 2020

Cash flows

Interest and other changes

Net cash/(net debt) as at 31 December 2021

2021

7,049

(267)

—

6,782

Cash
£’000

2,377

9,363

—

—

11,740

(4,691)

—

7,049

2020

11,740

(368)

—

11,372

Total
£’000

1,780

9,543

72

(23)

11,372

(4,571)

(19)

6,782

Borrowings
£’000

Leases
£’000

—

—

—

—

—

—

—

—

(597)

180

72

(23)

(368)

120

(19)

(267)

25. Subsidiary audit exemption
Yü Water Limited (09918643) is exempt from the requirements of an audit, for the year ended 31 December 2021, under section 479A of the 
Companies Act 2006.

26. Post-balance sheet events
The Group was appointed by Ofgem as Supplier of Last Resort for two small suppliers (Whoop Energy Limited and Xcel Power Limited) 
from 19 February 2022. The appointment provided an additional circa 850 meter points. 

There are no other significant post-balance sheet events.

YÜ GROUP PLC 
Annual report and financial statements 2021

81

6.2 

 otherwise than pursuant to paragraph 6.1 of this 
resolution, up to an aggregate nominal amount of 
£8,158.10,

 and this power shall expire at the conclusion of the next annual 
general meeting of the Company after the passing of this 
resolution or on 26 August 2023 (whichever is the earlier), save 
that the Company may make an offer or agreement before this 
power expires which would or might require equity securities 
to be allotted for cash after this power expires and the directors 
may allot equity securities for cash pursuant to any such offer 
or agreement as if this power had not expired.

 This power is in substitution for all existing powers under 
section 570 of the Act (which, to the extent unused at the date 
of this resolution, are revoked with immediate effect).

7. 

 That, pursuant to section 701 of the Act, the Company be and 
is generally and unconditionally authorised to make market 
purchases (within the meaning of section 693(4) of the Act) of 
ordinary shares of £0.005 each in the capital of the Company, 
provided that:

7.1 

7.2 

7.3 

 the maximum aggregate number of ordinary shares which 
may be purchased is 1,631,621;

 the minimum price (excluding expenses) which may be 
paid for an ordinary share is £0.005; and

 the maximum price (excluding expenses) which may be 
paid for an ordinary share is an amount equal to 105%. 
of the average of the middle market quotations for an 
ordinary share as derived from the Daily Official List of 
the London Stock Exchange plc for the five business 
days immediately preceding the day on which the 
purchase is made,

 and (unless previously revoked, varied or renewed) this 
authority shall expire at the conclusion of the next annual 
general meeting of the Company after the passing of this 
resolution or on 26 August 2023 (whichever is the earlier), 
save that the Company may enter into a contract to purchase 
ordinary shares in the capital of the Company before this 
authority expires under which such purchase will or may be 
completed or executed wholly or partly after this authority 
expires, and may make a purchase of ordinary shares in the 
capital of the Company pursuant to any such contract as if this 
authority had not expired.

By order of the Board

Paul Rawson
Secretary
22 March 2022

Registered office:
CPK House, 2 Horizon Place,
Nottingham Business Park, Mellors Way,
Nottingham, United Kingdom NG8 6PY

Registered in England and Wales no. 10004236

NOTICE OF ANNUAL GENERAL MEETING

Notice is given that the 2022 annual general meeting of Yü 
Group PLC (“the Company”) will be held at DLA Piper UK LLP, 160 
Aldersgate Street, Barbican, London EC1A 4HT on 26 May 2022 
at 11:00am for the following purposes:

To consider and, if thought fit, to pass the following resolutions as 
ordinary resolutions:

1. 

2. 

 To receive the Company’s annual accounts and the Strategic, 
Directors’ and Auditor’s Reports for the year ended 
31 December 2021.

 To re-elect Robin Paynter Bryant, who retires by rotation 
as a director of the Company pursuant to Article 94 of the 
Company’s Articles of Association.

3.  To reappoint RSM UK Audit LLP as the auditor of the Company. 

4. 

5. 

 To authorise the Audit Committee to determine the 
remuneration of the auditor.

 That, pursuant to section 551 of the Companies Act 2006 (“the 
Act”), the directors be generally and unconditionally authorised 
to allot shares in the Company or to grant rights to subscribe 
for or to convert any security into shares in the Company up 
to an aggregate nominal amount of £27,193.69, provided that 
this authority shall expire at the conclusion of the next annual 
general meeting of the Company after the passing of this 
resolution or on 26 August 2023 (whichever is the earlier), save 
that the Company may make an offer or agreement before 
this authority expires which would or might require shares to 
be allotted or rights to subscribe for or to convert any security 
into shares to be granted after this authority expires and the 
directors may allot shares or grant such rights pursuant to any 
such offer or agreement as if this authority had not expired.

 This authority is in substitution for all existing authorities under 
section 551 of the Act (which, to the extent unused at the date of 
this resolution, are revoked with immediate effect).

To consider and, if thought fit, pass the following resolutions as 
special resolutions: 

6. 

 That, subject to the passing of resolution 5 and pursuant to 
section 570 of the Act, the directors be and are generally 
empowered to allot equity securities (within the meaning of 
section 560 of the Act) for cash pursuant to the authority 
granted by resolution 5 as if section 561(1) of the Act did not 
apply to any such allotment, provided that this power shall be 
limited to the allotment of equity securities:

6.1 

 in connection with an offer of equity securities (whether 
by way of a rights issue, open offer or otherwise):

6.1.1 

6.1.2 

 to holders of ordinary shares in the capital of the 
Company in proportion (as nearly as practicable) 
to the respective numbers of ordinary shares held 
by them; and

 to holders of other equity securities in the capital 
of the Company, as required by the rights to those 
securities or, subject to such rights, as the directors 
otherwise consider necessary, 

 but subject to such exclusions or other arrangements as 
the directors may deem necessary or expedient in relation 
to treasury shares, fractional entitlements, record dates 
or any legal or practical problems under the laws of any 
territory or the requirements of any regulatory body or 
stock exchange; and

82

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes
Entitlement to attend and vote
1. 

 The right to vote at the meeting is determined by reference to 
the register of members of the Company. Only those persons 
whose names are entered on the register of members of 
the Company at 6.00pm on 24 May 2022 (or, if the meeting 
is adjourned, 6.00pm on the date which is two working days 
before the date of the adjourned meeting) shall be entitled to 
attend and vote in respect of the number of shares registered 
in their names at that time. Changes to entries on the register of 
members after that time shall be disregarded in determining the 
rights of any person to attend and/or vote (and the number of 
votes they may cast) at the meeting.

Proxies 
2. 

 A shareholder is entitled to appoint any other person as his or 
her proxy to exercise all or any of his or her rights to attend and 
to speak and vote at the meeting and, on a poll, vote instead of 
him or her. A proxy need not be a shareholder of the Company. 
The appointment of a proxy will not preclude a shareholder 
from attending and voting in person at the meeting.

3. 

4. 

5. 

6. 

 A proxy may only be appointed in accordance with the 
procedures set out in note 6 and the notes to the proxy form. 
A proxy form is enclosed. 

 A vote withheld is not a vote in law, which means that the vote 
will not be counted in the calculation of votes for or against the 
resolution. If no voting indication is given in the proxy form, your 
proxy will vote or abstain from voting at his or her discretion. 
Your proxy will vote (or abstain from voting) as he or she thinks 
fit in relation to any other matter which is put before the AGM.

 In the case of joint holders, where more than one of the joint 
holders purports to appoint a proxy, only the appointment 
submitted by the most senior holder will be accepted. Seniority 
is determined by the order in which the names of the joint 
holders appear in the Company’s register of members in respect 
of the joint holding (the first-named being the most senior).

 To be valid, a proxy form must be received by post at the offices of 
the Company’s registrars, Neville Registrars Limited, Neville House, 
Steelpark Road, Halesowen, West Midlands B62 8HD, no later than 
11.00am on 24 May 2022 (or, if the meeting is adjourned, no later 
than 48 hours (excluding any part of a day that is not a working 
day) before the time of any adjourned meeting). 

7. 

 To change your proxy instructions simply submit a new proxy 
appointment using the methods set out above. Any amended 
proxy appointment received after the time specified above will 
be disregarded. 

8. 

 Where you have appointed a proxy using the hard-copy proxy 
form and would like to change the instructions using another 
hard-copy proxy form, please contact Neville Registrars Limited. 

9. 

 In order to revoke a proxy instruction you will need to inform the 
Company by sending a signed hard-copy notice clearly stating 
your intention to revoke your proxy appointment to Neville 
Registrars Limited. In the case of a member which is a company, 
the revocation notice must be executed under its common 
seal or signed on its behalf by a duly authorised officer of the 
company or an attorney for the company. Any power of attorney 
or any other authority under which the revocation notice is 
signed (or a notarially certified copy of such power or authority) 
must be included with the revocation notice. The revocation 
notice must be received by Neville Registrars Limited prior to 
the commencement of the annual general meeting or adjourned 
meeting at which the vote is given or, in the case of a poll taken 
otherwise than on the same day as the meeting or adjourned 
meeting, before the time appointed for taking the poll. 

10.   If you attempt to revoke your proxy appointment but the 

revocation is received after the time specified then your proxy 
appointment will remain valid.

Corporate representatives 
11.   A shareholder which is a corporation may authorise one or 

more persons to act as its representative(s) at the meeting. Each 
such representative may exercise (on behalf of the corporation) 
the same powers as the corporation could exercise if it were an 
individual shareholder, provided that (where there is more than 
one representative and the vote is otherwise than on a show of 
hands) they do not do so in relation to the same shares.

Method of voting
12.   Voting on all resolutions will be decided on a show of hands 

unless a poll is duly demanded (i) before or on declaration of the 
result of a vote on a show of hands or (ii) on the withdrawal of 
any other demand for a poll.

Documents available for inspection 
13.   The following documents will be available for inspection during 
normal business hours at the registered office of the Company 
and at the Company’s business address, CPK House, 2 Horizon 
Place, Nottingham Business Park, Mellors Way, Nottingham NG8 
6PY, from the date of this notice until the end of the meeting:

13.1   copies of the service contracts of the executive 

directors; and

13.2   copies of the letters of appointment of the non-executive 

directors.

Biographical details of directors 
14.   Biographical details of all those directors who are offering 

themselves for reappointment at the meeting are set out on 
pages 38 and 39 of the enclosed annual report and accounts.

YÜ GROUP PLC 
Annual report and financial statements 2021

83

 
 
COMPANY INFORMATION

Company Secretary
Paul Rawson 

Company website 
www.yugroupplc.com 

Registered office 
CPK House 
2 Horizon Place 
Nottingham Business Park 
Mellors Way 
Nottingham NG8 6PY 

Nominated adviser 
SP Angel Corporate Finance LLP
Prince Frederick House
35–39 Maddox Street
London
W1S 2PP

Broker 
SP Angel Corporate Finance LLP
Prince Frederick House
35–39 Maddox Street
London
W1S 2PP

Auditor and reporting accountant 
RSM UK Audit LLP 
Suite A, 7th Floor 
East West Building
2 Tollhouse Hill 
Nottingham NG1 5FS 

Solicitors to the Company 
DLA Piper UK LLP 
160 Aldersgate Street 
Barbican 
London EC1A 4HT

Registrars 
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen B62 8HD 

0121 585 1131 

Financial PR 
Tulchan Group
2nd Floor
85 Fleet Street
London
EC4Y 1AE

84

YÜ GROUP PLC 
Annual report and financial statements 2021

FINANCIAL STATEMENTSCBP011650

Yü Group PLC’s commitment to 
environmental issues is reflected 
in this Annual Report, which has 
been printed on Symbol Freelife 
Satin, an FSC® certified material. 
This document was printed by 
L&S using its environmental print 
technology, which minimises the 
impact of printing on the environment, 
with 99% of dry waste diverted from 
landfill. Both the printer and the paper 
mill are registered to ISO 14001. 

Y

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CPK House
2 Horizon Place
Nottingham Business Park
Mellors Way
Nottingham NG8 6PY

www.yugroupplc.com