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888 · LSE Communication Services
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Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
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FY2006 Annual Report · 888
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Annual Report 
& Accounts 2006

888 Holdings Public Limited Company

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888 Holdings Public Limited Company
Suite 601/701 Europort
Europort Road
Gibraltar

T:  +350 49800
F: +350 48280
E: Info@888holdingsplc.com
www.888holdingsplc.com

Click to return to contents

 
 
 
 
 
 
 
 
 
Highlights

Shareholder Information

Net gaming revenue 

(US$ million)

Net gaming revenue from  
continuing operations*

(US$ million)

up7%

2006
2005

up28%

289.9
271.0

2006
2005

157.0
123.0

Profit before tax** 

(US$ million)

Cash and cash equivalents 
at year end

(US$ million)

up34%

2006
2005

up84%

90.5
67.4

2006
2005

114.4
62.2

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Contents
ifc  Highlights
02  Our Strategy
04  Chairman’s Statement
06  Chief Executive Officer’s Review
12  Enhanced Business Review
28  Board of Directors
29  Corporate Governance
33  Remuneration Report
40  Directors’ Report 
42 

Independent Auditors’ Report

44  Consolidated Income Statement
45  Consolidated Balance Sheet
46  Consolidated Statement of Changes in Equity
47  Consolidated Statement of Cash Flows
48  Notes to the Consolidated Financial Statements
66  Company Balance Sheet
67  Company Statement of Changes in Equity
68  Company Statement of Cash Flows
69  Notes to the Company Financial Statements
ibc  Shareholder Information

 Continuing operations relates to all non-US facing operations (see note 2 of the financial statements).

* 
**   Excluding share benefit charges of US$8.8 million (2005: US$17.2 million) and reorganisation costs 

of US$4.0 million (2005: US$nil).

Group websites
A range of shareholder information is available in 
the Investor Relations area of the Group’s website, 
www.888holdingsplc.com, including:
•
•
•

Latest information on the Group’s share price
Information on the Group’s financial performance 
News and events

The following websites can also be accessed through 
the Group’s main web portal 888.com.

Casino
888’s Casino games are offered through its 
Casino-on-Net and Reef Club Casino offerings.
•
•

www.Casino-on-Net.com
www.ReefClubCasino.com

Poker
888’s Poker offering is through Pacific Poker.
•

www.PacificPoker.com

Betmate
Offers access to a betting exchange including sporting  
and non-sporting betting.
•
www.Betmate.com

888.tv
A portal for skill games allowing customers to download 
games, open accounts and play tournaments.
•

www.888.tv

888.info
Allows customers to practise their gaming skills for fun 
through a number of key Casino and Poker games. 
•

www.888.info

Shareholder services
All enquiries relating to Ordinary Shares, Depository 
Interests, dividends and changes of address should be 
directed to the Group’s Transfer Agent:
Capita Registrars
The Registry, 34 Beckenham Road
Beckenham, Kent BR3 4TU 
Tel: 0870 162 3100
www.capitaregistrars.com

Further information
For further information please contact:
Company Secretary
888 Holdings Public Limited Company
Suite 601/701
Europort, Europort Road
Gibraltar
info@888holdingsplc.com

Principal bankers
The Royal Bank of Scotland plc
280 Bishopsgate, London EC2M 4RB

Solicitors
Freshfields Bruckhaus Deringer
65 Fleet Street, London EC4Y 1HS

Hassans
57/63 Line Wall Road
Gibraltar

Auditors
BDO Stoy Hayward LLP
Chartered Accountants
8 Baker Street
London W1U 3LL

BDO Fidecs Chartered Accountants Limited
Chartered Accountants
Montagu Pavilion
8-10 Queensway
Gibraltar

Incorporated in Gibraltar with registered number 90099

Click to return to contents

At 888 we believe that 
entertainment is the spark  
that completes our lives;  
that, after the challenges  
and routine that occupies  
our daily lives, everyone  
seeks fun and enjoyment…  

At 888 we believe that we  
are the home of online  
gaming entertainment.

We believe that our primary responsibility is  
to provide the best gaming experience to our 
customers. This means the most entertaining, 
innovative and relevant games and the most 
exciting and rewarding opportunities to win  
in a responsible yet fun environment.

Our strategy is to achieve profitable growth 
through the acquisition and retention of 
valuable customers by providing our 
customers a differentiated, intentional 
customer experience in a safe, secure, 
trustworthy and responsible environment.

Our goal is to become the leading online 
gaming entertainment company in the  
world. To achieve this we must consistently 
provide our customers with the right  
customer experience. 

Real money registered customer 
accounts from continuing operations*

(million)

3.6m

2006
2005

3.6
2.7

Quarterly active customers from 
continuing operations*

(’000)

189.1

Q406
Q405

189.1
181.5

Annual active customers from  
continuing operations*

(’000)

451.7

2006
2005

451.7
389.4

*	

	Continuing	operations	relates	to	all	non-US	facing	operations.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

01

 
Our Strategy

Thinking global while acting local

A global brand means thinking global but 
delivering on a local basis. The right customer 
experience must have a local flavour, with 
offerings and support which are relevant to 
that particular set of customers.

Enhanced and innovative offering

Providing an innovative gaming experience 
acts to improve customer acquisition and 
retention and maximise our share of the 
customers’ gaming spend. We are constantly 
working to enhance our offering with new and 
innovative games. In 2007 we are adding sport, 
Bingo and Backgammon to our offering and 
launching a unique single software client 
including all games. We are also moving our 
offerings to additional platforms such as 
mobile, in-flight and interactive television.

Seville Football Club  
sponsorship 

State of the art integrated marketing

We will continue to invest in the brand using 
our multi-channel marketing approach 
including sport sponsorships, while continuing 
to pioneer channels to attract new customers. 
We are also aiming to reach new target 
segments through strategic alliances with a 
number of selected partners. We are further 
investing in our existing customers with a 
new loyalty programme, a dedicated CRM 
department and investment to improve 
customer communication.

02

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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A changing market

●

●

●

●

●

●

The market continues to grow 

International expansion is the key driver of growth 

Consolidation is under way leading to a smaller 
number of stronger competitors 

Branding is taking over from awareness and 
announcements as the marketing role 

Brand proliferation within companies and with white 
labelling is exploiting the Internet’s “Long Tail” 

Technical concentration into “one-stop shops” with 
“shared wallets” simplify the customers’ experience 
and the ability to cross-sell 

Effective organisation and employer 
of choice

To remain competitive and increase profitability 
in current market conditions we must run the 
operation efficiently while maintaining focus on 
our goals. Our continued investment in being 
the employer of choice in our sector assists us 
in retaining and motivating current employees 
while attracting additional top talent.

Customer intimacy

The value to us of each customer is different. 
Being able to predict who will be our best 
customers and the capability to tailor the 
customer experience to different segments of 
customers will allow us to prioritise resources 
and maximise the return from each of these 
different groups. To do this we have invested  
in a state of the art Data Warehouse which will 
give us better and more timely insight into our 
customers’ behaviour and ensure they remain 
within responsible gaming boundaries. 

Market leading customer service

Critical for the positive customer experience, 
the quality of our Customer Service enhances 
our reputation and the loyalty of our customers 
while also assisting in the acquisition of new 
customers. We continue to provide and 
improve our uniquely high level of service, 
adding additional CRM functionality in our 
back office systems and ensuring that when 
we introduce new products or enter new 
regional markets we have also added the 
ability to service these new customers.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

03

Chairman’s Statement

2006 – A year of change

The year proved to be a watershed for the online 
gaming industry following the passing of the 
UIGEA in the United States on 29 September 
2006 as a consequence of which we ceased  
all activity with US based customers. 

Richard Kilsby 
Chairman

On behalf of the Board of 888 Holdings I am pleased  
to present the financial results for the year ended 
31 December 2006.

The	year	proved	to	be	a	watershed	for	the	online	gaming	industry	
following	the	passing	of	the	Unlawful	Internet	Gambling	Enforcement	
Act	(UIGEA)	in	the	United	States	on	29	September	2006	as	a	
consequence	of	which	we	ceased	all	activity	with	US	based	customers.	
We	were	particularly	disappointed	by	this	development	as	we	believe	
in	a	global	regulated	online	industry.	888	has	been	at	the	forefront		
of	self-regulation	since	its	inception.	This	is	with	a	view	to	both	
protecting	our	customers	and	ensuring	they	have	a	safe	environment	
in	which	they	can	enjoy	their	chosen	entertainment	experience.

The	enactment	of	this	law	radically	altered	the	landscape	of	the		
online	gaming	industry	and	had	a	significant	impact	on	888’s	
business	performance.	However,	the	broad	international	reach		
of	the	Group’s	business,	especially	in	Europe,	meant	that	the		
impact	of	our	withdrawal	from	the	US	market	left	us	with	a	viable		
cash	flow	positive	business	on	which	we	have	built	significantly.

Management	rose	to	the	significant	operational	challenge	this	placed	
on	the	business	and	proved	that	this	Group	has	a	robust	and	flexible	
business	model.	The	results	are	testament	to	all	our	staff	who	
continue	to	operate	with	both	professionalism	and	commitment.

Financial results
Despite	our	withdrawal	from	the	US	in	October	2006,	we	have	
achieved	record	turnover	of	US$289.9	million,	an	increase	of	7%	
above	2005,	driven	by	28%	turnover	growth	from	operations	outside	
the	US	and	profit	before	tax*	of	US$90.5	million,	an	increase	of	34%	
compared	to	previous	year.	

Dividends
In	line	with	our	policy,	and	despite	the	negative	effect	of	the	UIGEA,	
given	the	strong	financial	performance,	the	Board	has	recommended	
a	final	dividend	of	8.88¢	per	share.

Board changes
There	have	been	a	number	of	changes	during	the	year	under	review.	

In	June	Gigi	Levy	joined	the	Group	as	COO	and	Shay	Ben-Yitzak,	a	
founding	shareholder,	stepped	down	from	his	executive	role	to	take	
up	a	non-executive	directorship.	On	behalf	of	the	Board	I	would	like	to	
thank	Shay	for	his	valuable	contribution	and	wish	him	every	success	
in	the	future.	Gigi	brought	with	him	a	strong	technology	and	customer	
service	background,	having	worked	in	the	international	communications,	
broadband	cable	and	satellite	industry,	and	this	experience	has	proved	
invaluable	to	the	business	as	it	focuses	on	the	customer	offering.

*			 Excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million)	and	

reorganisation	costs	of	US$4.0	million	(2005:	US$nil).

04

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Good start to 2007

Quarter 1 2007 started well, driven by the 
rollout of innovative products such as  
localised Video Slots, Blackjack in Poker  
and Crazy Blackjack, to name a few. 

Our ability to succeed in the new 
environment is the outcome of a strategy  
that encompasses vision, new product and 
enhancing the customer experience. 

Having	led	the	business	for	six	years	and	taken	it	through	its	
successful	flotation	on	the	London	Stock	Exchange,	John	Anderson	
stepped	down	as	CEO	on	31	December	2006	and	was	succeeded		
by	Gigi	Levy.	On	behalf	of	the	Board	I	would	like	to	thank	John	for	his	
valuable	contribution	and	wish	him	every	success	in	the	future.	The	
Group	continues	to	benefit	from	John’s	vast	experience	in	his	role	as	
a	Non-executive	Director.	

I	would	like	to	thank	my	Board	colleagues	for	their	continued	support	
and	on	your	behalf	to	express	my	thanks	to	all	the	888	team.	They	are	
a	fantastic	group	of	people	whose	dedication	and	commitment	has	
been	outstanding.	

Outlook
The	Group	has	worked	hard	to	continue	expanding	its	non-US	
business,	a	strategy	we	have	pursued	as	core	to	our	objectives	
and	we	are	especially	pleased	with	the	results	and	our	performance	
since	ceasing	the	US	business.	Our	ability	to	succeed	in	the	new	
environment	is	the	outcome	of	a	strategy	that	encompasses	vision,	
new	products	and	enhanced	customer	experience.	We	have	
continued	to	build	our	brand	and	business	in	new	geographic	areas,	
expand	our	innovative	product	offering	and	extend	our	multi-channel	
customer	acquisition	and	retention	through	our	market-leading	
customer	service.

Quarter	1	2007	started	well,	driven	by	the	rollout	of	innovative	
products	such	as	localised	Video	Slots,	Blackjack	in	Poker	and	
Crazy	Blackjack,	to	name	a	few.	We	are	confident	that	these	initiatives	
together	with	the	release	of	our	all	new	home-grown	Backgammon,	
coupled	with	the	Bingo	acquisition,	will	deliver	further	growth.

Your	Board	believes	we	are	well	positioned	to	develop	and	grow	our	
business	in	this	exciting	and	expanding	space	for	the	foreseeable	future.

Richard Kilsby
Chairman

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

05

Chief Executive Officer’s 
Review

Delivering on our strategy

Our success in 2006 was based on the same 
strategic principles that made us successful 
over our 10 years of operation – namely 
acquiring and retaining customers by delivering 
a compelling, localised, innovative, unique 
customer experience while being mindful  
of the complex regulatory environment that  
we operate in and the necessary social 
responsibilities that come with our industry.

Gigi Levy 
Chief	Executive	Officer

When I joined 888 as COO in June 2006 I joined one  
of the world’s foremost internet companies, a leader  
in the online gaming entertainment market, with one  
of the strongest brands in the industry and my focus  
was to ensure the continuance and acceleration of the 
company’s spectacular growth.

888,	is	known	for	its	unique	marketing	capabilities,	its	strong		
global	brand,	the	high	quality	service	and	support	it	provides	its	
customers	and	the	state-of-the-art	technology	it	develops	and		
uses.	My	challenges	for	2006	were	mostly	related	to	the	refinement		
of	the	company’s	strategy,	the	need	to	continue	to	innovate		
and	introduce	additional	games	and	the	desire	to	continue	to	expand	
geographically,	a	long	declared	strategy	of	the	Group.	Everything		
was	set	for	another	record	year.

The	UIGEA	bill	was	signed	into	law	on	October	13	and	we	ceased		
all	activity	in	the	US	market.	This	was	not	an	easy	change	to	make,	
losing	the	majority	of	our	26	million	registered	customers	at	the	time	
and	55%	of	our	revenue	could	have	potentially	delivered	a	lethal	blow	
to	the	business.	However	I	am	pleased	to	say	that	we	already	had	the	
infrastructure	and	plans	in	place	to	ensure	our	survival.

The	impact	was	immediate,	with	revenue	falling	by	55%,	new	
customer	acquisition	numbers	by	almost	40%	and	active	customer	
numbers	by	35%.	The	company’s	cost	structure	was	inappropriate		
for	such	reduced	revenue	levels,	and	we	had	to	act	swiftly,	taking	
appropriate	action	including	the	regrettable	but	necessary	headcount	
reduction	and	a	refocus	of	our	marketing	activity	on	new	markets.		
We	made	a	bold	and	conscious	decision	not	to	reduce	headcount		
by	similar	percentages	to	the	revenues	we	lost.	It	was	–	and	still	is	–	
our	belief	that	growth	will	only	come	from	an	innovative	offering	and	
cutting-edge	marketing.	Thus	the	number	of	Research	&	Development	
and	marketing	professionals	was	hardly	changed,	ensuring	we	can	
continue	performing	on	our	declared	product	and	marketing	strategy.	
Current	trading	suggests	that	this	was	the	right	strategy,	which	
enabled	us	to	remain	a	profitable	and	fast	growing	business.

Our	2006	results,	despite	the	UIGEA	setback,	prove	again	the	
attractiveness	of	our	business	model	and	the	resilience	of	our	Group.	
Altogether,	our	revenues	grew	by	7%	year	on	year,	and	based	on	our	
improved	operational	performance	and	larger	scale,	our	PBT*	grew	
34%	making	2006	the	group’s	most	successful	financial	year	ever.	
More	importantly,	our	revenue	from	non-US	markets	grew	by	28%,	in	
line	with	our	strategy	to	continue	reducing	exposure	to	the	US	market.

Delivering on our strategy
Our	success	in	2006	was	based	on	the	same	strategic	principles		
that	made	us	successful	during	our	10	years	of	operation,	namely	
acquiring	and	retaining	customers	by	delivering	a	compelling,	
localised,	innovative,	unique	customer	experience	while	being	mindful	
of	the	complex	regulatory	environment	that	we	operate	in	and	the	
necessary	social	responsibilities	that	come	with	our	industry.

*	

	Excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million)	and	
reorganisation	costs	of	US$4.0	million	(2005:	US$nil).

06

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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To	achieve	the	desired	customer	experience,	we	continued	our	
investment	in	our	Enhanced and Innovative Offering –	2006		
saw	the	largest	investment	we	have	ever	made	in	Research	and	
Development	to	date,	more	than	US$19	million.	This	resulted	in	a	
whole	new	Casino	version	–	our	best-ever	online	entertainment	arena,	
the	introduction	of	our	multi-hand	Poker	and	a	significant	investment		
in	gaming	infrastructure	which	will	be	the	basis	for	rapid	games	
introduction	in	2007.	This	infrastructure	enabled	us	to	introduce	an	
average	of	one	new	game	a	month	in	our	Casino	offering	in	the	last	
quarter	of	2006	as	well	as	Blackjack	in	Poker	and	most	recently	the		
all	new	home-grown	Backgammon.

2006	was	a	record	year	in	terms	of	marketing	activity,	in	which	we	
kept	our	focus	on	delivering	State of the art Integrated Marketing.	
We	did	more	than	before	in	every	aspect	of	our	marketing	activities		
in	2006;	more	online	marketing	campaigns	in	more	countries;	more	
affiliates	working	with	us;	more	offline	campaigns;	more	promotions	
and	retention	activities	with	our	customers;	the	first	888	Magazine	
(‘Eight’	which	has	become	a	huge	success);	and	more	sponsored	
sports	events.	In	2006	we	continued	developing	our	888.com	brand,	
which	became	the	most	recognised	online	gaming	brand	in	the	UK.		
It	is	this	unique	marketing	capability	which	enabled	us	to	turn	the	
business	around	so	quickly	when	we	had	to	abruptly	cease	US	
activities	and	which	will	continue	to	drive	our	customer	acquisition	
and	retention.

A	common	thread	in	our	activities,	we	ensured	we	are	Thinking Global 
while Acting Local.	The	winning	customer	experience	always	has	a	
local	flavour	to	it,	and	we	kept	pushing	to	deliver	the	most	localised	
experience	available.	With	campaigns	in	more	than	15	languages,	
Casino	software	in	11	languages,	Poker	in	7	languages	and	customer	
service	available	in	11	languages,	we	continued	delivering	one	of	the	
most	localised	gaming	experiences	in	the	industry.

One	of	our	core	capabilities,	we	kept	providing	our	customers	
Market-Leading customer service.	Taking	care	of	our	customers	
has	been	one	of	the	cornerstones	of	our	success,	and	through	2006	
we	kept	delivering	a	phenomenal	Service	Level	Agreement	answering	
the	vast	majority	of	customers’	calls	and	chat	requests	in	less	than		
18	seconds	and	responding	to	e-mails	in	less	than	20	minutes.	This		
is	visibly	the	best	customer	service	in	the	industry	and	we	constantly	
receive	positive	feedback	on	our	service	levels	from	our	customers.

As	part	of	our	investment	in	improving	our	Customer Intimacy,	we	
met	more	of	our	customers	in	2006,	asked	a	larger	sample	of	them		
to	answer	our	satisfaction	and	research	surveys	and	invested	even	
more	in	our	data	mining	and	analytical	capabilities.	In	2006	we	also	
completed	our	new	Data	Warehouse,	which	is	providing	a	far	better	
insight	into	our	customers’	behaviours	and	needs.	This	resulted	in	
more	personalised	promotions	to	customers	in	2006,	which	assisted	
in	maintaining	and	increasing	customers’	lifetime	value.

Our strategy

We aim to achieve profitable growth through 
the acquisition and retention of Valuable 
Customers by providing our customers with a 
differentiated, intentional customer experience. 
Our goal is to become the leading online 
gaming entertainment company in the world. 

Annual NGR growth 2005/06*

up28%

*	 From	continuing	operations.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

07

Chief Executive Officer’s 
Review continued

Poker annual NGR growth 2005/06*

up80%

*	

	From	continuing	operations.

With	all	the	challenges	we	had	to	overcome	in	2006,	it	became	even	
more	critical	then	ever	to	act	as	a	Focused, Efficient and Effective 
Organisation.	We	have	managed	to	reduce	a	considerable	part	of	
our	cost	base	throughout	the	year	and	completed	a	quick	cost	
reduction	plan	following	UIGEA	without	which	we	would	not	have	
been	able	to	secure	our	margins	in	2007.	To	complete	our	recovery,		
it	was	our	proactive	Employer of Choice philosophy	which	enabled	
us	to	retain	our	professional,	dedicated	and	motivated	employees	in	
the	midst	of	the	storm	our	industry	went	through.

Responsible gaming
Responsible	gaming	has	always	been	at	the	heart	of	our	activity.		
As	a	founding	member	of	eCOGRA,	the	self-regulating	industry	body,	
we	have	continuously	aimed	to	set	an	example	when	it	comes	to	
acting	responsibly.	2006	was	no	different.	We	continued	to	restrict	
hundreds	of	customers	whom	we	suspected	had	a	gaming	problem	
and	direct	them	to	seek	help	and	support;	we	enabled	customers	to	
impose	limits	on	their	activities	and	when	appropriate	proposed	they	
do	so;	we	offer	self-exclusion	tools	to	all	customers	and	continue	to	
utilise	all	available	methods	and	work	with	industry	experts	to	detect	
underage	gamblers	and	prevent	them	from	playing.	In	2006	we	
continued	to	train	our	staff	to	recognise	signs	of	problem	gamers		
and	act	accordingly;	we	have	further	developed	our	automatic	
protocols	looking	for	gaming	problems	in	customers’	behaviours.		
We	have	also	recruited	an	experienced	executive	(who	previously	
worked	at	Gamcare)	as	Director	of	Responsible	Gaming.	She	acts		
at	the	most	senior	levels	in	the	Company	and	focuses	all	of	her	time	
on	this	most	important	issue.

The regulatory landscape
While	the	regulatory	landscape	has	always	been	a	key	focus	for	us,	
this	has	intensified	following	UIGEA	and	other	anti-online	gaming	
legislation	in	various	jurisdictions.	Managing	regulatory	compliance	is	
a	vital	task	for	an	online	gaming	company,	and	we	continue	investing	
significant	effort,	both	internally	and	through	our	network	of	advisors	
worldwide,	to	better	understand	regulatory	developments	and	ensure	
appropriate	actions	are	taken.	It	has	always	been	our	belief	that	there	
will	be	a	growing	regulatory	clarity	in	the	coming	years,	mostly	in	the	
form	of	a	regulatory	framework	in	the	various	markets,	and	we	continue	
to	see	this	as	the	most	sensible	evolution	for	this	highly	popular	form	
of	online	entertainment.	Clearly,	regulatory	developments	can	have	
both	positive	and	negative	impacts	on	our	business,	and	when	faced	
with	the	right	opportunities	to	reduce	regulatory	risk	we	would	do	so.	
In	line	with	this	strategy	we	applied	in	2006	for,	and	were	successfully	
granted,	a	Sports	Betting	licence	in	Italy.	We	will	keep	monitoring	
regulatory	changes	throughout	2007	and	take	appropriate	steps	to	
reduce	risk.

Our employees
I	cannot	overstate	the	importance	of	our	employees	to	our	success,	
especially	in	light	of	UIGEA	and	the	changes	we	had	to	implement	
immediately.Had	it	not	been	for	our	professional,	motivated	and	
committed	employees	all	around	the	world,	we	could	not	have	
refocused	as	quickly	and	effectively	as	we	did.	We	will	continue	
investing	in	our	employees,	developing	their	skills	and	ensuring	we	
provide	them	a	professional	and	challenging	working	environment	
keeping	888	one	of	the	best	companies	to	work	for	world	wide.		
Our	success	is	based	on	excellent	people	and	we	will	continue	
bringing	on	board	and	promoting	key	talent	wherever	we	find	it.

08

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Casino annual NGR growth 2005/06*

up4%

*	

	From	continuing	operations.

Our strategy for 2007 and beyond
While	our	core	strategy	remains	unchanged,	our	management	team	
has	significantly	refined	our	strategy	to	meet	the	new	challenges	in	the	
newly	formed,	post-UIGEA	market.	The	new	emphasis	in	our	strategy	
set	out	below	aims	to	further	enhance	our	customers’	experience,	
ensuring	that	we	provide	our	customers	the	widest	variety	of	relevant	
games,	better	and	more	rewarding	opportunities	to	play	and	win	
wherever	and	whenever	they	wish.

Unified offering – from different games to a single  
multi-dimensional gaming environment
In	order	to	provide	our	customers	with	a	wider	selection	and	a	
complete	entertainment	experience,	we	have	decided	to	move	all	of	
our	offering	into	a	single	software	client,	using	a	single	wallet	which	
will	make	all	games	available	to	all	customers.	This	is	a	unique	
approach	in	the	market,	and	in	coming	months	our	customers	will	
enjoy	the	ability	to	play	Poker,	Casino	and	Backgammon	all	from	the	
same	software	client	and	wallet.	The	process	has	already	started		
with	the	successful	introduction	of	Blackjack	into	our	Poker	offering,	
which	was	an	instant	success.	Early	in	Quarter	2	2007	our	customers	
will	be	able	to	access	Video	Slots,	Video	Poker	and	Roulette	
(comprising	a	total	of	19	new	games)	and	our	new	Backgammon	
game	in	the	same	software	client	and	later	during	the	year	they		
will	be	able	to	access	directly	all	of	our	additional	Casino	games.		
This	is	a	unique	offering	which	is	more	exciting	than	what	is	currently	
available	in	the	market	as	it	makes	it	a	lot	easier	for	customers	to	
enjoy	their	deposited	funds	in	a	large	variety	of	games	without	the	
need	to	download	different	software	clients	for	each	game.	Coupled	
with	our	newly	acquired	Bingo	offering	and	our	anticipated	Sports	
Betting	proposition	we	aim	to	have	the	best	offering	in	the	market	by	
the	end	of	2007.

Entertainment focus – from just gaming to additional  
forms of entertainment
Whilst	online	gaming	remains	the	core	of	our	offering,	to	ensure	our	
customers	enjoy	their	membership	of	888	even	more,	we	will	be	
adding	Video	and	Audio	entertainment	to	our	proposition	throughout	
the	year.	Following	extensive	studies	of	our	customers’	interest	areas	
and	given	our	ability	to	personalise	our	offering,	we	are	confident	we	
can	deliver	relevant	content	which	will	further	delight	our	customers.

Community tools – from individuals playing at the same table  
to a community of people looking to have fun
We	believe	that	our	customers	are	looking	for	the	best	entertainment	
available	online.	Growth	of	social	networks	in	recent	years,	
demonstrates	clearly	that	communication	and	networking	is	key	in	
creating	a	sense	of	belonging	and	loyalty.	We	have	always	had	chat	
available	for	customers	playing	Poker	as	well	as	forums,	but	we	are	
now	taking	this	further	so	our	customers	can	interact	better	with	each	
other,	use	messaging	technologies,	know	when	their	friends	are	
online	and	even	be	able	to	‘set	appointments’	to	play	with	these	
friends.	These	features	which	will	be	available	throughout	2007	will	
ensure	that	our	customers	not	only	enjoy	the	games	but	also	enjoy	
being	part	of	the	888	community.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

09

Chief Executive Officer’s 
Review continued

Total real-money registered customer 
accounts from continuing operations 
increase

up35%

Mobile and TV – from a single platform to multi platform access
As	the	worlds	of	the	PC,	mobile	phone	and	television	are	converging,	
our	customers	want	to	be	able	to	access	their	favourite	games	not	
only	from	their	computer	but	also	from	their	mobile	phone	and	
television.	In	2006	we	launched	our	mobile	Casino,	which	currently	
features	our	most	popular	games	on	most	handsets	and	enables	
users	to	play	the	same	games	using	the	same	account	and	wallet	as	
online.	In	2007	we	will	seek	to	expand	our	mobile	reach	and	extend	
our	offering	to	additional	platforms	such	as	television.

More localisation – from localising games to adding local games
While	our	offering	is	already	localised	today,	we	aim	to	do	even	more,	
and	will	introduce	in	2007	not	only	further	localised	versions	of	our	
games	but	also	local	games	which	are	relevant	for	target	markets.	
Asian	games,	South	American	games	and	others	will	be	added	to	our	
offering	to	accommodate	local	gaming	preferences	in	each	market.		
To	accelerate	the	pace	of	adding	new	games,	we	have	opened	our	
platform	for	integration,	and	will	be	choosing	key	partners	worldwide	
to	provide	games	which	will	operate	in	our	proprietary	gaming	
environment.	So	while	we	will	be	able	to	integrate	new	third	party	
games	rapidly	into	our	front	line	we	will	continue	to	have	a	single	
integrated	financial,	transactional	and	back	office	system.

Strategic partnerships – from just an operator to service provider  
to virtual operators
Following	significant	technological	investment,	the	Group	has	
embarked	on	a	new	venture,	partnering	with	key	brands	to	deliver	
specific	propositions	to	target	segments.	These	partnerships	will	
enable	the	Group	to	reach	new	customers	rapidly,	leveraging	the	
partners’	assets	and	sharing	the	revenue	from	these	customers.		
We	have	already	announced	our	first	such	partnership,	an	innovative	
cooperation	with	Rileys,	the	UK’s	leading	chain	of	168	Snooker,		
Pool	and	Poker	clubs.	In	this	partnership,	we	use	our	online	Poker	
capabilities	to	power	www.rileyspoker.com.	This	Poker	site	is	
promoted	by	Rileys	in	their	clubs	to	their	525,000	customers	and	
externally	in	new	club	customer	recruitment	giving	us	immediate	
reach	to	these	new	potential	customers.	We	are	currently	in	the		
final	stages	of	negotiating	additional	similar	partnerships,	which		
will	further	broaden	our	potential	audience	and	accelerate	our	
customer	recruitment.

New Customers Club – from a 2-tier VIP club to a state of the art 
Customers Club
2007	will	see	the	launch	of	The	Max,	our	newly	formed	loyalty	club	
which	will	give	customers	an	unparalleled	membership	experience.	
With	a	simple,	4-tier	membership	level,	innovative	prizes,	quicker	
points	accumulation	and	lots	of	surprises,	The	Max,	which	will	be	
launched	mid	year,	will	aim	to	be	the	best	membership	club	in	online	
gaming	and	the	major	one	to	offer	points	collection	from	all	types	of	
online	games	into	a	single	account.

As	can	be	seen,	we	plan	to	have	an	exciting	year,	in	which	we	will	
continue	to	deliver	on	our	successful	strategy.

10

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Our first acquisition
We	recently	announced	the	first	acquisition	in	the	history	of	the	
Group,	in	which	we	acquired	the	Bingo	business	and	assets	from	
Globalcom	Limited*.	Bingo	is	a	fast	growing	segment	of	online	
gaming,	and	we	are	certain	this	acquisition	will	assist	us	in	delivering	
quick	growth.	We	are	constantly	looking	for	additional	opportunities		
to	enhance	our	strong	organic	growth	with	selective	acquisitions.

Current trading and outlook
We	had	a	good	start	to	2007	with	record	turnover	in	March	2007		
for	non-US	operations	with	16%	NGR	growth	in	Quarter	1	2007	
compared	to	Quarter	4	2006.	During	the	period	1	March	to	21	April	
2007	average	daily	turnover	as	well	as	Poker	rake	plus	tournament	
fees	were	both	20%	higher	than	during	the	last	week	of	October	2006,	
while	average	daily	Poker	and	Casino	active	customers	were	28%	and	
11%	higher	respectively,	than	the	last	week	of	October	2006.

Given	this	start	to	2007,	the	release	of	new	products,	our	Bingo	
acquisition	and	our	clear	business	strategy,	we	are	confident	of	
delivering	future	growth	in	2007.

Gigi Levy
Chief	Executive	Officer

*	 See	note	23	to	the	Financial	Statements.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

11

Enhanced Business Review

888.com – A world class operator

In 2005 888.com was the proud recipient of 
Best Online Casino and Best Online Operator 
of the Year at the e-gaming Awards. 888.com 
was also voted “Best Online Casino 2005”  
in the Inside Edge magazine and in 2006  
888.com received “Best Online Casino 2006” 
award at the UK Gambling Awards and the 
“2006 Casino Operator of the Year” award  
at the e-gaming Awards.

Aviad Kobrine  
Chief	Financial	Officer

Introduction
888	Holdings	plc	is	one	of	the	world’s	most	popular	online	gaming	
entertainment	companies.	888	owns	and	operates	various		
websites	including	www.888.com,	www.Casino-on-Net.com	and		
www.PacificPoker.com	which	are	amongst	the	most	well	known	
online	brands.	We	are	the	home	of	online	gaming	entertainment.	

In	2005,	888.com	was	the	proud	recipient	of	Best	Online	Casino	and	
Best	Online	Operator	of	the	Year	at	the	e-gaming	Awards.	888.com	
was	also	voted	“Best	Online	Casino	2005”	in	the	Inside	Edge	
magazine	and	in	2006	888.com	received	“Best	Online	Casino	2006”	
award	at	the	UK	Gambling	Awards	and	the	“2006	Casino	Operator	of	
the	Year”	award	at	the	e-gaming	Awards.

2006	was	a	year	of	change	for	the	Group.	Externally	the	passing	of	
the	UIGEA	in	the	United	States	in	October	2006	has	had	a	major	
impact	on	the	financial	performance	and	share	price	of	the	Group.	
888	was	the	first	public	company	to	announce	its	withdrawal	from	
US-facing	operations	on	2	October	2006	as	a	result	of	UIGEA	and		
the	new	regulatory	reality	necessitated	determined	swift	action.	As		
a	result,	the	Group	underwent	an	internal	restructuring	process	
following	a	detailed	review	of	its	cost	base	in	order	to	adapt	its	
operations	to	the	new	environment.	In	addition	888	underwent	a	
significant	change	in	operating	structure	and	management	focus	
which	will	allow	it	to	better	align	its	resources	towards	the	challenge		
of	growing	in	a	more	diverse	and	rapidly	changing	market.

In	accordance	with	accounting	standards	and	to	provide	a	clear	
understanding	of	the	Group’s	continuing	operations,	the		
financial	results	for	2006	and	the	comparative	2005	period	have		
been	segmented	into	Continuing	and	Discontinued	operations.	
Discontinued	operations	represent	activities	undertaken	by	the		
Group	that	were	US	customer	facing,	while	Continuing	operations		
are	those	activities	offered	to	non-US	customers.	All	costs	which	
could	not	be	specifically	allocated	were	attributed	to	the	continuing	
operations,	see	also	note	2	of	the	financial	statements.	

While	the	financial	statements	show	the	consolidated	performance		
all	references	to	financial	performance	or	Key	Performance	Indicators	
(“KPIs”)	throughout	this	document	refer	to	the	Continuing	operations	
unless	expressly	stated	otherwise.	

12

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Results – Group (continuing and discontinued operations)
Revenue
Total	Net	Gaming	Revenue	(“NGR”)	of	the	Group	in	2006	was	up	
almost	7%	at	US$289.9	million	(2005:	US$271.0	million)	driven	by	
28%	turnover	growth	from	operations	outside	the	US.	NGR	from		
the	US	was	down	by	10%	reflecting	the	cessation	of	all	real-money	
games	to	US	customers	in	October	2006	following	UIGEA.

Expenses
Operating	expenses	increased	6.2%	to	US$77.5	million	(2005:	US$73.0	
million)	slightly	lower	than	the	NGR	percentage	growth.	This	was	
primarily	as	a	result	of	expansion	of	the	customer	facing	employee	base	
and	maintaining	the	overall	operating	expense	ratio	of	NGR	at	27%,	
despite	considerable	decline	in	NGR	following	the	withdrawal	of	US	
operations	in	October	2006.	

Research	and	development	expenses	increased	71.2%	to	US$19.4	
million	(2005:	US$11.3	million)	due	to	the	expansion	of	our	product	
development,	a	direct	result	of	our	strategic	decision	to	accelerate	
development	and	release	of	our	innovative	product	range.

Marketing	expenses	fell	15.7%	to	US$84.3	million	(2005:	US$100.0	
million)	due	to	the	cessation	of	our	marketing	activities	to	US	based	
customers	in	October	2006	following	the	enactment	of	UIGEA	and	
our	tightened	control	over	our	marketing	activities	focusing	our	efforts	
on	attracting	and	retaining	valuable	customers.

Administrative	expenses*	increased	14.8%**	to	US$23.1	million		
(2005:	US$20.1	million)	as	a	result	of	an	increase	of	US$6.7	million		
in	salaries	to	US$14.6	million	(2005:	US$7.9	million)	and	higher	
lobbying	expenses	partly	offset	by	US$4.7	million	exchange	gain	
(2005:	US$0.4	million	exchange	loss).	The	increased	salaries	reflected	
the	change	in	management	structure	required	for	a	quoted	company	
and	the	payment	due	to	the	outgoing	Chief	Executive	Officer	under	
his	agreement.

Reorganisation costs
For	a	number	of	years	the	Group	sought	to	minimise	its	exposure	to	
the	US	market	and	as	a	result	of	the	decision	to	cease	real-money	
games	offered	to	US	customers	in	October	2006	the	Group	incurred	
relatively	modest	reorganisation	costs	of	only	US$4.0	million	(2005:	
US$nil).	This	amount	primarily	represents	the	cost	of	regrettable	but	
necessary	redundancies	of	US	facing	employees	across	the	Group’s	
three	main	operating	units	in	Gibraltar,	Antigua	and	Israel.	

Year ended 31 December 2006	

Year	ended	31	December	2005	

Continuing 
US$m 

Discontinued 
US$m 

Total	
US$m	

Continuing	
US$m	

Discontinued	
US$m	

88.8 
68.2 

157.0 
49.4 
19.4 
51.0 
19.8 

17.3 
22.2 

72.0 
60.9 

132.9 
28.1 
0.0 
33.3 
3.3 

68.3 
68.3 

160.8	
129.1	

289.9	
77.5	
19.4	
84.3	
23.1	

85.6	
90.5	

85.2	
37.8	

123.0	
43.3	
11.3	
54.9	
17.0	

(3.5)	
(2.8)	

76.0	
72.0	

148.0	
29.7	
0.0	
45.1	
3.1	

70.2	
70.2	

Total
US$m

161.2
109.8

271.0
73.0
11.3
100.0
20.1

66.7
67.4

13

Group Revenue

NGR in 2006 was up almost 7% at 
US$289.9 million driven by 28% turnover 
growth from operations outside the US. 

Results – Group
Financial summary**

Net Gaming Revenue
Casino	
Poker	

Total	Net	Gaming	Revenue	
Operating	expenses	
Research	and	development	expenses		
Selling	and	marketing	expenses	
Administrative	expenses*	

Operating	profit*	
Profit	(loss)	before	tax*	

*	 Excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million)	and	reorganisation	cost	of	US$4.0	million	(2005:	US$nil).	
**	 Rounded.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Enhanced Business Review
continued

Highly cash generative business –  
Net cash increase in 2006

up52.2m

US$

Share benefit charges 
At	the	time	of	our	IPO,	as	part	of	our	commitment	to	investment	in	
human	capital,	eligible	management	and	employees	received	equity	
awards	under	the	888	All	Employee	Share	Plan	(“Share	Plan”)	
including	a	grant	by	the	founders	of	immediately	vested	shares.		
These	equity	grants	had	no	cash	effect	on	the	Group,	but	under		
the	applicable	Accounting	Standard	(IFRS	2)	this	results	in	a		
charge	against	income	calculated	on	a	phased	basis	as	set	out		
in	the	accounting	policies	section	of	the	financial	statements.	

In	2006	the	Group	awarded	shares	and	options	to	seven	senior	
executives	vesting	over	the	period	14	April	2007	to	14	September	
2010	and	subject	to	certain	performance	related	targets	being	met.	

Finance income
With	the	Group	continuing	to	generate	and	retain	cash	surpluses	
throughout	the	year	net	interest	income	increased	to	US$4.9	million	
(2005:	US$0.7	million).

Profit before tax*
As	a	result	of	increased	revenues,	keeping	expenditure	under	control	
and	better	management	of	resources,	profit	before	tax	increased	34%	
to	US$90.5	million	(2005:	US$67.4	million).

Reconciliation of profit before tax

Profit	before	tax	
Reorganisation	costs	
Share	benefit	charges	

Profit	before	tax	after	share	benefit		
charges	and	reorganisation	costs		

2006	
US$m	

90.5	
(4.0)	
(8.8)	

2005
US$m

67.4
0.0
(17.2)

77.6**	

50.2

Cash flows and balance sheet
In	accordance	with	the	Group’s	practice,	customers	are	required	to	
deposit	funds	into	their	accounts	prior	to	participating	in	any	real-
money	activity.	As	a	matter	of	policy	the	Group	keeps	sufficient	liquid	
resources	to	meet	the	possible	withdrawal	of	all	customer	balances		
at	any	time.	

The	Group	is	highly	cash	generative	with	a	net	cash	increase	in		
2006	of	US$52.2	million	(2005:	US$21.9	million)	after	the	payment		
on	31	October	of	an	interim	dividend	of	4.5¢	per	share	and	a	special	
dividend	of	4.0¢	per	share	totalling	US$28.7	million	(aggregate	
dividend	2005:	US$63.1	million).	

Cash	position	at	2006	year	end	remained	strong	at	US$114.4	million	
(2005:	US$62.2	million)	and	represented	83.1%	of	total	assets	(2005:	
71.0%).	Out	of	this	amount	US$22.7	million	was	owed	to	customers	
(2005:	US$29.3	million).	The	Group	has	no	debt.

*	 2006	excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million)		

and	reorganisation	costs	of	US$4.0	million	(2005:	US$nil).

**	 Rounded.

14

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Results – Continuing operations
The	continuing	operations	demonstrated	strong	growth	in	2006	with	
NGR	up	27.6%	to	US$157.0	million	(2005:	US$123.0	million)	driven	
mainly	by	strong	growth	in	our	Poker	product	particularly	in	the	EMEA	
region.	Operating	profit*	increased	after	a	loss	in	2005	of	US$3.5	
million	to	a	profit	in	2006	of	US$17.3	million.	The	table	set	out	below	
includes	a	summary	of	the	continuing	operations.	

Net	Gaming	Revenue
	 Poker		
	 Casino	

Total	
Operating	profit	(loss)*	

Profit	(loss)	before	tax*	

2006 
US$m	

68.2	
88.8	

157.0	
17.3	

22.2	

2005
US$m

37.8
85.2

123.0
(3.5)

(2.8)

*	 2006	excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million).

Poker
The	Poker	operations	delivered	the	strongest	growth	in	2006	with	
NGR	increasing	by	81%	to	US$68.2	million	(2005:	US$37.8	million).	
The	progressive	development	of	our	Poker	product	in	combination	
with	strong	customer	recruitment	are	the	major	factors	contributing		
to	the	success	of	our	Poker	offering.	The	Poker	segment	result,		
after	directly	attributable	costs	but	before	allocation	of	overheads,	
increased	by	196%	to	US$41.4	million	(2005:	US$14.0	million)	
reflecting	the	volume	driven	nature	of	this	business.	Poker	now	
contributes	43%	(2005:	31%)	of	the	Group’s	NGR.

Casino
Growth	in	our	Casino	business	was	moderate	with	NGR	up	by	4%	to	
US$88.8	million	(2005:	US$85.2	million).	The	introduction	of	Blackjack	
into	Poker	at	the	end	of	2006	was	an	instant	success	and	the	addition	
of	further	Casino	games	into	Poker	and	the	migration	into	our	unified	
platform	planned	for	2007	are	expected	to	accelerate	Casino	growth.	
Nonetheless	the	Casino	segment	result,	after	directly	attributable	
costs	but	before	allocation	of	overheads,	increased	by	26%	from	
US$41.2	million	to	US$52.1	million	as	the	focus	of	the	marketing	
expenditure	was	tightened.	

Expenses
Operating	expenses	increased	14.1%	to	US$49.4	million	(2005:	
US$43.3	million)	primarily	as	a	result	of	the	increase	in	customer	
facing	staff	and	communication	costs	which	offset	the	reduction		
in	the	cost	of	chargebacks.	The	ratio	of	operating	expenses	to	NGR	
reduced	to	31.5%	(2005:	35.2%).

Research	and	Development	expenses	increased	71.2%	to	US$19.4	
million	(2005:	US$11.3	million)	due	to	the	expansion	of	our	product	
development,	a	direct	result	of	our	decision	to	accelerate	
development	and	the	release	of	our	innovative	product	range.

Marketing	expenses	fell	7.1%	to	US$51.0	million	(2005:	US$54.9	
million)	as	we	focused	our	marketing	expenditure	on	attracting	and	
retaining	valuable	customers.	The	ratio	of	marketing	expenses	to	NGR	
reduced	to	32.5%	(2005:	44.7%).

Snooker World Championship 
sponsorship

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

15

	
	
Enhanced Business Review
continued

Administrative	expenses*	increased	16.8%	to	US$19.8	million	(2005:	
US$17.0	million)	as	a	result	of	an	increase	of	US$6.5	million	in	salaries	
to	US$13.9	million	(2005:	US$7.3	million)	offset	by	US$4.7	million	
exchange	gain	(2005:	US$0.4	million	exchange	loss).	Increased	
salaries	reflect	the	change	in	management	structure	required	for	a	
fully	listed	quoted	company	and	payment	due	to	the	outgoing	Chief	
Executive	Officer	under	his	agreement.	

The	ratio	of	administrative	expenses*	to	NGR	reduced	to	12.6%		
(2005:	13.8%).

Innovation

Accelerated research and development 
investment – US$19.4 million in 2006.

Profit before tax*
After	finance	income	of	US$4.9	million	(2005:	US$0.7	million)	profit	
before	tax	grew	from	a	loss	of	US$2.8	million	in	2005	to	a	profit	of	
US$22.2	million	in	2006.	

Our strategy 
We	aim	to	achieve	profitable	growth	through	the	acquisition	and	
retention	of	valuable	customers	by	providing	our	customers	with	a	
differentiated,	intentional	customer	experience.	Our	goal	is	to	become	
the	world	leading	online	entertainment	gaming	company	and	exceed	
our	pre-US	shutdown	annual	revenue	and	profit.	To	do	this	we	must		
give	our	best	customers	the	right	customer	experience.	The	main	
cornerstones	of	our	strategy	are	summarised	below.	For	a	detailed	
review	of	our	strategy	see	the	Chief	Executive	Officer’s	Review	on	
pages	6	to	11.

Thinking global while acting local:	Providing	a	consistent,	first	class,	
relevant	experience	to	our	customers.

Enhanced and innovative offering:	Offering	a	full	range	of	
entertainment	options	to	our	customers.	

State of the art integrated marketing:	Coordinating	our	marketing	
channels	to	provide	a	strong	relevant	marketing	message	using	an	
integrated	multi-channel	approach	to	maximise	the	acquisition	and	
retention	of	valuable	customers.	

Customer intimacy:	Using	our	customer	knowledge	to	maximise	their	
customer	experience	while	prioritising	our	resource	allocation	to	them.	

Market leading customer service:	To	provide	the	most	positive	
customer	interface	possible.	

Focused, efficient and effective organisation:	To	remain	competitive	
we	must	run	the	operation	efficiently	and	maintain	focus	on	our	
particular	plans	and	goals.	

Employer of choice:	Our	aim	is	to	be	the	employer	of	choice	in	the	
market	in	which	we	operate.	

*	 2006	excluding	share	benefit	charges	of	US$8.8	million	(2005:	US$17.2	million).

888.com – World leading online 
entertainment company

16

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Localisation

In 2006 the Group underwent two fundamental 
changes – accelerated geographical expansion 
and localisation and management re-focus.

Review of 2006
In	2006	the	Group	underwent	two	fundamental	changes.	The		
impact	of	UIGEA	on	the	industry,	competitive	landscape	and	our	
business	environment	are	well	documented.	The	impact	on	our	
business	was	less	severe	than	some	of	our	competitors	as	in	previous	
years	one	of	our	main	strategic	objectives	had	been	to	reduce	our	
reliance	on	the	US	market	and	diversify	into	other	geographical	
markets.	We	will	continue	to	build	on	the	strength	of	our	brand	and	
utilise	our	unique	experience	and	know-how,	gained	over	years	of	
operating	in	non-US	markets,	to	accelerate	our	geographical	
expansion	and	localisation	focus.

The	other	fundamental	change	has	been	our	management	re-focus	
designed	to	utilise	our	resources	more	efficiently	in	face	of	the	
changing	business	environment.	The	recruitment	of	several	key	senior	
management	team	members	signified	a	shift	in	our	execution	
capabilities	necessitated	by	the	changes	we	faced.	This	in	turn	led		
to	a	change	in	our	management	and	regional	operational	focus	which	
has	allowed	us	to	withstand	the	adverse	effect	of	UIGEA.	The	key	
aspects	of	this	are	set	out	below.

Organisation structure
The	new	organisation	structure	is	aimed	at	re-focusing	the	core	
elements	of	our	organisation;	marketing,	R&D,	product	offering		
and	support,	but	at	the	same	time	improving	interfaces	and	
communication	between	them.	

Marketing	and	CRM	is	now	focused	on	a	regional	basis	with	the		
goal	of	recruiting	the	customer	segment	of	our	choice	and	providing	
the	smoothest	route	from	initial	brand	awareness	to	playing	real-
money	games.	

R&D	is	focused	on	developing	and	integrating	our	gaming	and		
back	office	systems	to	ensure	a	shorter	time	to	market	of	our	
innovative	offering.	

Product	offering	is	focused	on	ensuring	that	we	offer	the	best	set		
of	games	and	the	widest	selection	of	payment	methods	available		
in	all	locations.	

US$

The	final	element	is	our	support	function	that	is	tasked	with	ensuring	
that	we	provide	world	class	customer	support,	maintaining	close,	
intimate	contact	with	our	customers	and	thereby	ensuring	we	
leverage	and	deliver	through	all	core	functions.

Profit before tax*

90.5m

*	 Excluding	share	benefit	charges	of	US$8.8	million	(2005:	

US$17.2	million)	and	reorganisation	costs	of	US$4.0	million	
(2005:	US$nil).

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

17

Enhanced Business Review
continued

Total real registrations 

million

4

3

2

1

0

2002

2003

2004

2005

2006

Gross Poker revenue by  
quarter of sign-up 

US$	million

Q4 06
Q4 05
Q4 04

Q3 06
Q3 05
Q3 03

Q2 06
Q2 05

Q1 06
Q1 05

25

20

15

10

5

0

Player growth
Attracting	valuable	new	customers	is	a	key	driver	of	our	business	
growth.	During	the	year	our	continuing	operations	recruited	more	than	
260,000	new	First	Time	Depositors	(“FTDs”)	from	more	than	920,000	
new	real	play	registrations	despite	the	normal	seasonal	slowdown	
during	the	summer	months	which	this	year	suffered	particularly	from	
the	World	Cup	effect.	Total	customer	registrations	increased	by	34.7%	
in	2006.

Player retention
The	ability	to	retain	customers	is	as	an	important	factor	in	the	success	
of	our	business	as	is	the	ability	to	recruit	them	in	the	first	place.	High	
churn	rates	can	mean	that	the	cost	of	recruiting	new	customers	
outweighs	their	value,	so	recruiting	and	retaining	customers	with		
high	lifetime	values	is	a	key	component	to	profitability.	

We	measure	retention	by	tracking	the	revenue	generated	by	groups		
of	customers	pooled	together	according	to	the	quarter	they	joined,	
over	successive	quarters.	The	chart	to	the	left	shows	the	steady	
performance	for	the	Poker	product	during	the	last	two	years.	

As	can	be	seen	from	the	chart	a	considerable	portion	of	our	revenue	
in	each	given	period	is	derived	by	dedicated	customers	who	joined		
more	than	a	year	ago	representing	the	monetary	“stickiness”	of	our	
revenue	stream.	

Q1
05

Q2
05

Q3
05

Q4
05

Q1
06

Q2
06

Q3
06

Q4
06

Another	method	to	measure	retention	is	by	comparing	the	level	of	
revenue	received	from	customers	active	over	a	specific	period,	over	
the	following	months.	

The	chart	on	the	left	compares	the	rake	and	tournament	fees	received	
from	Poker	customers	active	in	January	2005	and	January	2006		
over	the	following	12	months.	As	can	be	seen	from	the	two	sample	
populations,	on	average	customers	tend	to	play	more	during	the		
first	few	months	after	joining	with	spend	profile	decaying	over	time.		
In	addition,	revenue	is	generally	higher	for	2006	customers	until	the	
last	three	months	of	the	year	when	the	loss	of	American	customers	
reduced	liquidity	on	higher	value	tables	with	the	result	that	customers	
contributed	46%	of	their	January	levels	in	December	2006	compared	
with	59%	for	the	2005	customers	in	December	2005.	Nevertheless	
overall	NGR	from	our	Poker	offering	rose	17%	in	Quarter	4	2006	
compared	to	Quarter	3	2006	due	to	successful	customer	acquisition	
efforts	coupled	with	increased	yield	per	customer	as	described	in	the	
KPI	analysis	on	the	opposite	page.	

Similarly	the	Casino	revenue	retention	chart	on	the	left	compares	the	
net	deposits	(a	close	proxy	to	NGR)	received	from	Casino	customers	
active	in	January	2005	and	January	2006	over	the	following	12	
months.	As	can	be	seen	from	the	two	sample	populations	the	revenue	
is	generally	higher	for	2006	customers	than	2005.	However,	by	year	
end	2006	customers	contribute	38%	of	their	January	levels	in	
December	compared	with	44%	for	the	2005	customers.

Poker revenue retention*

%

100

75

50

25

0

2006
2005

1

2

3

4

5

6
7
months

8

9

10

11

12

*	 Poker	Revenue	defined	as	Poker	rake	and	tournament	fees.	

Casino revenue retention* 

%

100

75

50

25

0

2006
2005

1

2

3

4

5

6
7
months

8

9

10

11

12

*	 Casino	revenue	defined	as	deposit	less	withdrawal.	

18

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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KPIs – Continuing operations
The	performance	of	the	business	is	reviewed	on	the	basis	of	a	number	of	key	determinants.	These	are	analysed	below		
on	a	quarterly	basis	for	the	last	two	years	for	the	Casino	and	Poker	operations	and	for	the	business	in	total.

Casino

Year	
Quarter	

1	

2	

3	

4	

1 

2 

3 

4

2005	

2006

NGR	(’000)	
Active	customers	
NGR	per	active	customer	

20,227	
50,565	
400	

21,856	
56,812	
385	

21,647	
56,553	
383	

21,498	
62,933	
342	

21,496 
54,053 
398 

22,531 
48,425 
465 

22,646 
46,444 
488 

22,088
41,307
535

The	Casino	has	delivered	a	steadily	increasing	NGR	per	quarterly	active	customer	in	2006	reaching	US$535	in	Quarter	4	2006.	
This	follows	the	developments	of	the	offering	with	greater	localisation	and	the	rollout	of	new	games,	particularly	the	higher	
margin	Video	Slots	introduced	in	early	2006,	and	the	migration	of	customers	to	these	games.	Casino	NGR	increased	further		
in	Quarter	1	2007	with	the	introduction	of	Blackjack	into	Poker.	This	growth	has	compensated	for,	on	an	NGR	basis,	a	decline	
in	active	customer	levels	after	strong	growth	in	2005.

Nevertheless	the	Casino	offering	has	seen	a	steady	annual	growth	in	NGR	with	a	similar	seasonal	pattern	of	quarter	by	
quarter	movement	within	each	year.	

Poker

Year	
Quarter	

NGR	(’000)	
Active	customers	
NGR	per	active	customer	

1	

5,254	
61,710	
85	

2005	

2006

2	

3	

4	

1 

2 

3 

4

7,808	
92,489	
84	

10,166	
105,714	
96	

14,527	
119,116	
122	

17,857 
134,710 
133 

16,322 
122,087 
134 

15,686 
132,995 
118 

18,374
147,805
124

Poker	has	seen	constant	strong	growth	across	all	KPIs	since	Quarter	1	2005	demonstrating	the	value	of	the	enhancements	
made	to	the	product	over	the	period.	NGR	per	quarterly	active	customer	has	once	again	resumed	its	climb	aided	by	the	
growth	in	liquidity	from	the	continuing	increase	in	active	customers.	Customer	growth	remained	strong	despite	the	seasonal	
pattern	and	the	competition	from	the	World	Cup.	

The	combination	of	these	two	factors	have	resulted	in	impressive	NGR	growth	over	the	period	which	has	continued	in	
Quarter	1	2007.	

Total

Year	
Quarter	

1	

2	

3	

4	

1 

2 

3 

4

2005	

2006

NGR	(’000)	
Active	customers	
NGR	per	active	customer	

25,481	
112,275	
227	

29,664	
149,301	
199	

31,813	
162,267	
196	

36,025	
182,049	
198	

39,353 
188,763 
208 

38,853 
170,512 
228 

38,332 
179,439 
214 

40,463
189,112
214

The	combined	KPIs	reveal	a	healthy	increase	in	NGR	over	the	period	which	has	continued	with	16%	growth	in	Quarter	1	2007.	
Active	customer	growth	has	been	steady,	coupled	with	a	stable	total	NGR	per	active	customer.	

Our products
Casino 
Founded	in	1997,	Casino	on	Net,	our	major	Casino	brand,	has	consistently	been	ranked	as	the	leading	online	Casino	brand	
in	the	world.	The	Casino	continues	to	generate	substantial	business,	and	represented	more	than	55%	of	the	Group’s	NGR	in	
2006.	In	our	non-US	business	from	Quarter	1	2005	to	Quarter	4	2006	we	experienced	9%	NGR	growth.	

2006	has	seen	consistent	development	of	our	Casino	offering.	January	2006	saw	a	major	update	with	new	games,	added	
promotional	features	and	a	more	contemporary	design.	The	Video	Slot	offering	gives	a	unique	playing	experience	and	has	
proved	a	hugely	popular	feature	with	a	growth	rate	of	227%	from	January	to	December	for	non-US	customers.	To	capitalise	
on	this	we	aim	to	add	one	new	slot	machine	a	month	and	with	its	greater	margins	we	are	actively	promoting	the	feature	
across	our	customer	base	and	across	languages.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

19

Enhanced Business Review
continued

New Pacific Poker

2006 has been in many ways a transition  
year for our Poker brand, Pacific Poker.  
The growth phase from a new, young and  
raw Poker room into a mature, competitive  
and influential Poker room has been achieved 
by addressing previous gaps in our offering.

The new Pacific Poker

The	integration	of	Blackjack	into	our	Poker	client	in	December	2006	
was	an	overnight	success.	Poker	customers	can	now	play	our	
exciting	and	innovative	Blackjack	while	enjoying	our	successful	Poker	
games.	With	18%	of	888’s	Poker	customers	in	the	first	two	months	of	
2007	playing	Blackjack,	this	enhancement	of	our	offering	has	proven	
to	be	both	popular	and	profitable,	supporting	our	plans	to	integrate	
more	Casino	games	into	our	Poker	client.

As	part	of	our	localisation	strategy,	we	will	be	releasing	our	new	
Casino	version	in	further	languages.	In	October	2006,	the	new	French	
version	was	released	and	has	already	shown	significant	increase	in	
revenue	and	first	time	depositors	compared	to	the	previous	version.		
In	January	2007,	the	new	version	was	released	in	German	and	
Spanish	and	will	soon	be	available	in	12	languages	in	total.	

Our	commitment	to	provided	our	diverse	membership	base	with	
unique	games,	features	and	more	convenient	payment	methods	to	
support	local	markets,	will	further	our	international	growth	and	our	
plan	is	to	add	more	languages	in	2007.

Poker
2006	has	been	in	many	ways	a	transition	year	for	our	Poker	brand,	
Pacific	Poker.	The	growth	phase	from	a	new,	young	and	raw	Poker	
room	into	a	mature,	competitive	and	influential	Poker	room	has	been	
achieved	by	addressing	previous	gaps	in	our	offering.

In	January	2006	the	Jackpot	features	“Bad	Beat”	and	“Royal	Jackpot”,	
were	introduced	and	have	created	additional	activity	and	excitement.	
Multi-table,	the	ability	to	play	at	more	than	one	table	at	the	same	time,	
was	introduced	in	March	2006,	and	was	probably	the	most	influential	
positive	product	upgrade	of	the	year.	27%	of	the	customers	at	any	given	
time	are	using	this	feature,	playing	in	two	or	more	ring	games	and/or	
tournaments.	This	feature	aids	retention	of	our	more	experienced	
customers	and	obviously	increases	liquidity	and	profitability.	

In	Quarter	3,	in	an	effort	to	increase	our	growing	global	reach	and	to	
connect	between	big	offline	tournaments	and	our	online	experience,	
we	created	a	section	dedicated	to	sending	our	customers	to	exciting	
offline	tournaments	around	the	world;	customers	can	find	online	
qualifying	tournaments	to	the	WSOP	in	Las	Vegas,	Aussie	Millions		
in	Melbourne,	the	European	Poker	Tour	and	World	Poker	Tour	
tournaments	among	others.	

In	October,	following	UIGEA	and	feedback	from	our	customers,	a	
major	effort	was	made	to	revamp	all	our	tournaments;	sit	and	go	and	
multi-table	tournaments,	reviewing	buy-in	amounts,	fees,	playing	
times,	and	guaranteed	amounts.	Initial	results	suggest	this	has	had	a	
positive	effect,	creating	a	more	exciting	environment	for	customers	
and	increasing	the	appeal	of	our	tournaments	to	our	customers.	

December	marked	a	big	step	in	our	quest	to	become	a	one	stop		
shop	for	gaming	by	the	addition	of	Blackjack	to	the	Poker	client,	
generating	significant	interest	from	our	customers	and	adding		
NGR	by	complementing	the	Poker	product.

As	one	of	the	market	leaders,	we	cannot	rest	on	our	laurels	and		
we	plan	to	continue	our	progress	in	two	directions;	improving	our	
Poker	offering	and	continuing	the	progress	towards	a	one	stop	
entertainment	shop.	2007	will	see	the	introduction	of	further	uplifts,	
enhancements,	updates	and	new	games.

20

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Bingo – Our first acquisition

This acquisition is a landmark step forward  
in delivering our strategy of a one stop shop – 
providing our customers with all of their online 
gaming needs.

Bingo
Since	the	year	end	we	have	announced	the	acquisition	of	our	online	
Bingo	business	from	Globalcom	Limited.	The	Bingo	business	
operates	its	own	leading	network	of	45	online	Bingo	sites	or	“skins”	
including	Bingoballroom.com,	UK-Bingo.net,	Bingofabulous.com	and	
Twofatladies.com.	In	addition	it	provides	Bingo	solutions	to	business	
partners	operating	their	own	networks	and	other	third	party	sites.
This	acquisition	is	a	landmark	step	forward	in	delivering	our	strategy	
of	a	one	stop	shop	–	providing	our	customers	with	all	of	their	online	
gaming	needs.	This	is	already	a	well	established	market	leader,	highly	
cash	generative	and	profitable	which	uses	its	own	proven	and	
scalable	software.	

Bingo	will	be	a	valuable	addition	to	our	entertainment	services,	and	
we	expect	to	be	able	to	provide	excellent	cross-selling	opportunities	
for	customers	worldwide.	This	is	a	great	acquisition	which	is	expected	
to	be	earnings	enhancing	for	us	in	the	current	financial	year.	It	also	
supports	our	newly	established	partnership	approach,	as	the	Bingo	
business	today	provides	services	to	many	licensees	and	skins.

Sports licence – Italy 
In	December	2006	the	Group	was	awarded	one	of	the	Italian	Sports	
Betting	licences	issued	by	the	Italian	Government.	This	gives	us	the	
right	to	provide	online	betting	facilities	to	the	Italian	market.	The	Group	
is	currently	negotiating	for	the	provision	of	odds	setting	facilities	from	
the	approved	list	of	vendors	and	intends	to	launch	its	full	online	Sports	
Betting	service	in	Italy	later	this	year.	The	licence	process	also	
represents	a	step	forward	in	relation	to	the	e-gaming	industries’	
relationship	with	the	jurisdictions	in	which	they	operate.	

Sportsbook 
The	Group	continues	to	investigate	opportunities	to	add	a	Sportsbook	
proposition	to	its	offering	to	fulfil	our	one	stop	shop	strategy.	While	
this	process	continues	we	will	continue	to	offer	a	sports	betting	option	
through	our	Betmate	betting	exchange.	

Customer service 
Excellent	customer	service	continues	to	be	a	central	tenet	of	the	
Company’s	proposition.	Our	dedicated	contact	centres	in	Gibraltar	
and	Antigua	offer	first	class	customer	support	24/7	to	our	customers	
around	the	world.	We	offer	support	in	11	languages.	During	the	year	
we	further	upgraded	our	call	routeing	and	call	monitoring	systems	in	
Antigua	to	ensure	the	consistency	of	our	global	service.

The	termination	of	real-money	games	to	customers	in	the	US	resulted	
in	an	adjustment	to	staff	numbers	in	the	contact	centres	but	we	are	
committed	to	maintaining	the	high	standards	of	service	previously	
enjoyed	by	our	customers.	During	the	year	the	following	performance	
was	attained	by	the	Gibraltar	contact	centre:

World class customer service

•

Casino
•

98.9%	of	all	phone	calls	in	English	answered	within,	on	average,		
18	seconds.
81.4%	of	all	e-mails	received	in	English	replied	to	within,	on	average	
20	minutes.	

Poker
•

98.6%	of	all	phone	calls	in	English	answered	within,	on	average,		
16	seconds.
76.5%	of	all	e-mails	received	in	English	replied	to	within,	on	average	
20	minutes.

•

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Annual Report & Accounts 2006
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21

Enhanced Business Review
continued

Wide menu of payment methods 
tailored locally

The	ongoing	dialogue	with	customers	is	maintained	by	a	dedicated	
Customer	Relationship	Management	team	whose	aim	is	to	enrich		
the	customer	experience.	The	Group	has	developed	sophisticated	
data	mining	tools	that	assist	in	identifying	and	predicting	customer	
behaviour,	based	on	data	collected	since	the	Group	was	founded,	
which	allows	the	Group	to	offer	its	customers	tailor	made	incentives	
to	suit	their	profile	and	thus	maximise	their	lifetime	values.	The	level		
of	service	given	to	individual	customers	is	also	differentiated,	with		
our	best	customers	receiving	a	more	personalised	service.	

Payments and Risk Management
In	2006	customers	were	offered	a	total	of	21	different	depositing		
and	10	different	withdrawal	methods.	When	customers	enter		
888.com	they	are	offered	a	range	of	payment	options	tailored	to		
suit	their	local	market	based	on	their	physical	location	and	from		
which	they	can	choose	their	preferred	method.	The	aim	is	to	offer		
a	wide	selection	of	secure	payment	methods	in	each	location	so		
as	not	to	restrict	the	ease	of	customer	deposit	or	withdrawal.	

Credit	cards	and	debit	cards	are	the	most	popular	method	of	
payment	representing	86.7%	of	total	deposits	in	2006	(2005:	87.7%)	
followed	by	online	wallets	representing	11.7%	(2005:	11.1%).

Deposits	and	withdrawals	are	carefully	monitored	by	our	in-house	Fraud	
and	Payment	Risk	Management	department.	This	department	has	a	
depth	of	experience	in	fraud	prevention	from	many	years’	operation	and	
has	integrated	their	internally	developed	prevention	and	verification	
procedures	with	conventional	commercially	available	measures.	

Marketing
We	have	created	a	world	leading	brand	through	multi-channel	
integrated	marketing	across	all	media	channels	worldwide.		
Our	vision	for	marketing	is:
•

to	find	every	person	worldwide,	who	wants	to	play	games		
and	to	bring	them	to	the	888	lobby	to	play;
to	let	them	play	more	games,	to	play	more	often	and	to	play		
more	of	the	time;	and
in	a	safe,	responsible	and	trustworthy	environment.

•

•

The	Group	leads	the	industry	in	online	marketing	including	search	
engine	optimisation,	advertising	banners,	pop-ups	on	websites		
and	portals	and	the	new	tools	of	viral	advertising,	RSS	and	others.	
The	Group	is	constantly	copied	as	it	pioneers	the	use	of	all	media	
including	traditional	advertising,	direct	mail,	sponsorships	and	public	
relations	activities.	Indirectly	the	Group	also	partners	with	affiliate	sites	
to	generate	traffic	and	drive	new	customers	to	the	site	by	paying	a	
commission	or	revenue	share	to	the	affiliate.	Finally,	effective	use	of	
CRM	tools,	loyalty	and	VIP	programmes	allow	a	personalised	brand	
experience	for	new	and	existing	customers.

Employees
At	the	year	end	the	Group	had	736	employees	(2005:	886)	at	the	
following	locations;	Gibraltar,	Israel,	Antigua,	London.

The	UIGEA	had	a	dramatic	effect	on	our	financial	performance.	
However,	due	to	our	diversified	customer	base	and	internal	structure	
the	readjustment	to	compensate	for	this	lost	revenue	was	not	too	
significant.	It	did,	however,	require	an	adjustment	to	those	US	facing	
parts	of	the	operation	and	redundancies	were	unfortunate	but	
inevitable.	Overall	headcount	was	reduced	by	210	with	the	largest	
percentage	losses	being	in	the	Antigua	and	Gibraltar	support	centres.

22

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Dividend
The	Group’s	stated	policy	at	the	time	of	IPO	was	that	it	intended	to	
pay	dividends	to	holders	of	Ordinary	Shares	and	depositary	interests	
representing	at	least	50%	of	annual	profit.	On	31	October	2006	the	
Group	paid	an	interim	dividend	of	4.5¢	per	share	and	also	a	special	
dividend	of	4.0¢	per	share,	in	all	totalling	US$28.7	million.	Given		
the	Group’s	strong	financial	performance,	and	despite	the	negative	
effect	of	the	UIGEA,	the	Board	recommends	a	final	dividend	of		
8.88¢	per	share.

Responsible gaming 
The	Group	is	dedicated	and	committed	to	a	policy	of	social	responsibility.	
The	Group	has	taken	a	proactive	role	in	setting,	maintaining	and	
improving	high	standards	of	protection	for	its	customers.	This	is	
essential	for	shaping	future	regulation	through	industry	best	practice,	
improving	communications	with	customers	and	eradicating	the	
incidence	of	problematic	and	underage	gambling.	The	Group	
recognise	that	while	most	people	gamble	for	entertainment	and	even	
though	studies	suggest	that	only	a	very	small	percentage	of	the	adult	
population	encounters	compulsive	gambling	problems	the	problem	
does	exist.	We	take	this	matter	seriously	and	have	accordingly	
implemented	a	number	of	measures	to	address	this	matter.

The	Group	has	sought	to	take	the	lead	in	setting	industry	standards	
for	self	regulation	to	ensure	customer	protection,	fair	gaming,	and	
responsible	conduct	are	met.	It	was	one	of	the	founding	members	of	
eCOGRA	(e-Commerce	Online	Gaming	Regulation	and	Assurance),	
an	independent	body,	which	has	developed	a	rigorous	series	of	self-
regulatory	guidelines.	These	guidelines	have	been	adopted	by	our	
Casino	and	Poker	businesses	and	they	are	subject	to	independent	
review	to	ensure	compliance	with	these	guidelines.	The	Group	has	
been	awarded	a	seal	of	approval	by	eCOGRA	for	the	Casino	and	Poker	
businesses	following	examination	of	its	procedures	and	controls.		
The	Group	is	also	an	active	participant	in	the	Interactive	Gaming	
Council	and	has	adopted	their	Code	of	Conduct	which	requires	
fairness,	honesty	and	integrity	in	members’	operating	procedures.

John	Anderson,	while	CEO,	was	a	key	driver	of	industry	self-regulation	
and	is	a	board	member	of	the	IGC	and	a	founder	of	eCOGRA.

The	Group	does	not	rely	solely	on	external	certification	and	continues	
to	update	its	policies	and	practices	to	ensure	a	safe	environment	is	
provided	to	its	customers.	The	Group	has	developed,	and	continues	
to	update,	its	procedures	to	address	underage	and	compulsive	
gaming.	The	Group’s	contact	centre	staff	receive	training	on	a	regular	
basis	on	all	issues	of	social	responsibility	and	problem	gambling.	The	
Group	enables	customers	to	set	their	own	stringent	deposit	limits	and	
upon	request	to	self	exclude	themselves	should	they	feel	the	need	to.	
In	order	to	protect	minors,	verification	systems	are	used	wherever	
available	to	verify	and	identify	the	age	and	identity	of	our	customer	
before	they	are	able	to	play	for	real	money.	In	Quarter	3	2006	the	
Group	appointed	a	dedicated	Director	of	Responsible	Gaming,	whose	
role	is	to	manage	the	internal	and	external	responsible	gaming	policy.	
She	brings	considerable	relevant	experience	to	the	Group	including	
working	at	Gamcare.

The	Group	has	recently	finalised	its	Gamcare	audit	and	will	soon	be	
receiving	the	Gamcare	certificate.	Gamcare	is	a	UK	recognised	charity	
which	has	a	commitment	to	promote	responsible	attitudes	to	gambling	
and	to	work	for	the	provision	of	proper	care	for	those	who	are	vulnerable.	
Gamcare	with	its	pro-responsible	stance	maintains	a	dialogue	with	all	

eCOGRA

The	Group	was	one	of	the	founding	members		
of	eCOGRA	(e-Commerce	Online	Gaming	
Regulation	and	Assurance),	an	independent		
body,	which	has	developed	a	rigorous	series		
of	self-regulatory	guidelines.

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Annual Report & Accounts 2006
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23

Enhanced Business Review
continued

888.com – A responsible operator

The Group has sought to take the lead in 
setting industry standards for self regulation  
to ensure customer protection, fair gaming, 
and responsible conduct are met. It was  
one of the founding members of eCOGRA,  
an independent body, which has developed  
a rigorous series of self-regulatory guidelines.

sectors	of	the	gambling	industry,	including	regulators	and	governments.
In	addition,	the	Group	has	also	added	the	GamAid	button	to	the	site		
to	provide	information	and	support	for	those	customers	who	feel	that	
their	gambling	habit	is	a	matter	of	concern.	The	“GamAid	Safety	Net”		
is	accessed	through	a	link	from	the	888.com	home	page	and	also	the	
responsible	gambling	page.	The	GamAid	link	supplies	core	services	to	
the	customers;	one	to	one	live	online	advice,	an	e-mail	advice	service,		
a	full	support	database	(which	includes	a	directory	for	local	services	in	
13	countries	including	the	UK)	and	a	self	help	information	section	where	
the	problem	gambler	can	educate	and	assist	themselves.	

In	2006	the	Group	formalised	its	Corporate	Social	Responsibility	
programme	which	replaces	the	charitable	donations	previously		
made	by	the	individual	subsidiary	companies.	Through	this	global	
scheme	it	provides	the	means	to	encourage	employees	to	become	
actively	involved	in	their	local	community.	The	new	programme’s	
success	will	rely	on	the	initiative,	involvement,	skills	and	knowledge	of	
our	employees.	During	2007	the	Group	aims	to	develop	programmes	
with	a	broader	global	reach.	The	aim	is	also	to	judge	results	not	just	
by	the	input	but	also	by	outcomes:	the	difference	the	Group	makes	to	
the	world	of	which	it	is	a	part.

Principal risks
The	Group	operates	in	a	new	and	dynamic	business	environment.	In	
addition	to	the	day	to	day	commercial	risks	faced	by	most	enterprises	
the	online	gaming	industry	presents	particular	risks	of	which	
regulatory	and	compliance	risks	are	highlighted	in	the	review	below.	

Regulatory and Compliance Review
The	regulatory	framework	of	online	gaming	in	different	countries	
around	the	world	remains	as	dynamic	and	rapidly	evolving	as	ever.	
While	some	jurisdictions	have	moved	to	curtail	the	activities	of	online	
gaming	sites,	others	are	currently	contemplating	liberalisation	and	
regulation	of	the	industry.	The	Board	notes	that	there	are	significant	
risks,	unique	to	the	online	gaming	industry,	including	from	past	activity	
in	the	US	where	customers	of	888	generated	in	2006	46%	of	its	NGR.	
The	Board	remains	committed	to	monitoring	closely	and	addressing	
regulatory	changes	as	they	occur,	and	to	fostering,	so	far	as	possible,	
the	trend	towards	liberalisation	and	regulation	of	online	gaming	
throughout	the	world.

888	is	licensed	and	regulated	in	Gibraltar.	In	December	2005,	the	
Government	of	Gibraltar	enacted	a	new	Gambling	Act.	The	Act	
introduces	a	tailor-made	regime	for	the	regulation	of	remote	gaming.	
888	has	actively	supported	the	introduction	of	such	legislation	and	the	
Board	looks	forward	to	its	continued	implementation	in	the	coming	
months,	which	will	include	the	appointment	of	a	new	regulator.

In	the	US,	UIGEA	added	a	new	section	to	the	United	States	Code	
making	it	illegal	for	anyone	engaging	in	the	business	of	betting	or	
wagering	to	knowingly	accept	any	credit,	electronic	funds	transfer,	
check,	draft	etc.	in	connection	with	the	participation	of	another	
person	in	unlawful	Internet	gaming.	In	essence,	the	bill	prohibits		
online	gambling	operators	from	receiving	the	proceeds	of	financial	
transactions	in	connection	with	Internet	gaming	if	the	gaming	is	illegal	
in	the	state	where	the	bettor	is	located.	In	addition,	the	United	States	
Secretary	of	Treasury	and	Federal	Reserve	are	directed	under	UIGEA	
to	promulgate	regulations	which	will	require	financial	institutions	to	
block	transactions	in	connection	with	Internet	gaming.	In	October	
2006	the	Group	stopped	taking	bets	from	US	customers.	

24

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Regulation remains a key focus  
of 888.com

The Board remains committed to monitoring 
closely and addressing regulatory changes as 
they occur, and to fostering, so far as possible, 
the trend towards liberalisation and regulation 
of online gaming throughout the world.

It	was	recently	found	by	the	World	Trade	Organisation	that	the	US	
legislative	position	with	respect	to	Internet	gambling	violates	US	trade	
commitments.	The	effect	of	this	ruling,	and	whether	any	further	action	
will	be	taken,	is	at	this	current	time	unclear.

The	EU	Commission	is	challenging	the	online	gambling	regulatory	
regime	of	various	European	states,	as	the	Commission	holds	that	
these	regimes	might	infringe	the	enshrined	freedom	to	provide	
services	and	freedom	of	establishment.	This	effort	is	reflected	in,		
inter	alia,	the	infringement	proceedings	initiated	against	several	EU	
States.	While	these	proceedings	may,	in	the	end,	cause	the	European	
States	to	liberalise	their	gambling	markets,	it	should	be	noted	that	
they	could	last	for	a	very	long	time	before	(if	at	all)	resolutions	or	
judgements	are	reached.	

Recently,	the	European	Court	of	Justice	issued	its	ruling	in	the	
Placanica	case,	involving	criminal	proceedings	initiated	against		
agents	of	Stanley	International	Betting	placed	in	Italy.	The	court,	
although	not	calling	for	a	liberalisation	of	the	European	gambling	
market,	placed	heavier	burdens	on	the	European	states	if	they	
maintain	their	restrictive	policies	toward	online	gambling.	It	remains		
to	be	seen	what	impact	this	judgement	will	have.	

In	Italy,	the	Group	received	a	Sports	Betting	licence,	which	allows		
it	to	offer	Sports	Betting	services	(supervised	by	the	State	Monopoly	
Authority).	In	France,	during	March	2007,	888’s	Non-executive	Director	
and	former	Chief	Executive	Officer,	John	Anderson,	attended	an	
interview	with	the	French	authorities.	888	is	in	consultation	with	its	
legal	advisers	with	regards	to	this	matter	and	closely	monitors	the	
situation	for	any	developments.

In	Israel,	law	enforcement	authorities	have	raided	the	offices	of	several	
Internet	portals	and	arrested	several	individuals	on	the	suspicion	that	
they	had	advertised	online	gaming	sites	in	Israel,	in	contravention		
of	the	Israeli	Penal	Law.	The	Group	does	not	allow	Israelis	to	wager		
on	its	websites	and	has	systems	to	prevent	them	doing	so.	888	has	
been	advised	that	since	it	does	not	facilitate,	offer	or	provide	gaming	
activities	prohibited	under	the	Penal	Law	to	Israeli	residents,	the	Penal	
Law	will	not	be	applicable	to	the	Group	since	no	offence	is	committed	
wholly	or	in	part	within	Israeli	territory.

The	Board	continues	to	monitor	these	developments	closely	and	is	
alert	to	changes	as	they	may	occur	in	areas	where	the	Group	operates.

The	Group	also	has	potential	risk	relating	to:

Taxation
The	Group	benefits	from	favourable	fiscal	arrangements	in	the	
jurisdictions	in	which	it	operates	without	which	its	results	would	be	
adversely	affected.	All	gaming	activities	are	based	in	Gibraltar	where	
the	Group	currently	benefits	from	a	tax	exempt	status.	The	tax	exempt	
status	is	due	to	be	removed	in	2010	when	the	Government	of	Gibraltar	
intends	to	introduce	a	fiscal	regime	that	complies	with	EU	requirements.	
The	replacement	regime	is	still	to	be	unveiled	although	the	Gibraltar	
Government	has	pledged	its	commitment	to	maintain	fiscal	
competitiveness.	The	Group	is	required	to	pay	a	gaming	duty	currently	
set	at	1%	of	the	gaming	yield	with	an	annual	maximum	cap	of	£425,000.
The	Group’s	subsidiary	in	Israel,	Random	Logic	Limited,	and	the	
Israeli	branch	of	Intersafe	Global	Limited	have	each	entered	into	

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25

Enhanced Business Review
continued

Diversified product offering

separate	transfer	pricing	agreements	on	an	arm’s	length	basis	with	
the	Israeli	Income	Tax	Commissioner.	The	arrangements	for	Random	
Logic	Limited	are	effective	until	2010	while	the	position	for	the	
Intersafe	Global	Limited	branch	after	2007	has	yet	to	be	agreed.	

The	operation	in	Antigua	also	benefits	from	a	low	tax	regime	and	the	
current	scale	of	the	operation	there	mitigates	against	a	significant	
exposure	to	any	change.

2007 Plans
This	year	will	see	full	implementation	of	our	strategy	which	will	provide	
the	infrastructure	for	future	growth.	The	Group	will	continue	to	expand	
its	innovative	product	offering,	platforms,	diversify	its	geographical	
footprint	and	localisation,	and	extend	its	multi-channel	customer	
acquisition	campaigns	including	by	striking	additional	strategic	
alliances	with	business	partners.	Finally,	we	will	continue	to	offer		
the	same,	excellent,	customer	service	as	we	always	have.	

Our offering 
Poker	–	our	Poker	offering	has	already	benefited	from	a	further	uplift	
released	at	the	end	of	March	2007	with	enhanced	graphics	and	
significantly	improved	game	play	features.	We	have	also	introduced	
additional	Casino	games	as	well	as	our	Backgammon	game	into	the	
Poker	environment.

Casino	–	in	Quarter	1	2007	the	Casino	offering	has	been	updated	
with	two	new	Video	Slots	and	the	introduction	of	Crazy	Blackjack	
featuring	side	bets	and	a	special	jackpot.	In	addition,	our	Casino	
product	underwent	additional	localisation	with	the	release	of	the	new	
Casino-on-Net	in	four	additional	languages.	Future	upgrades	in	2007	
will	include	new	languages,	more	Video	Slots	and	new	Casino	games.

Backgammon	–	888’s	Backgammon	game	is	being	launched	in	
Quarter	2	2007	and	will	be	available	to	all	customers,	initially	from	the	
Poker	client.	We	believe	that	Backgammon	will	become	an	important	
anchor	in	our	P2P	games	offering.

Bingo	–	following	the	aforementioned	acquisition	of	the	Bingo	assets	
of	Globalcom	Limited,	the	Group	will	be	able	to	immediately	launch		
an	888	Bingo	brand	in	the	second	half	of	the	year.

Sports book	–	the	Group	will	be	adding	a	Sports	Betting	proposition	
to	its	customers	in	2007.

Unified offering	–	to	enhance	the	customer	entertainment	experience,	
we	will	be	moving	all	our	offerings	into	a	single	software	client	making	
all	the	games	available	in	one	location.	This	process	has	already	
started	with	the	successful	introduction	of	Blackjack	into	Poker	and	
customers	will	soon	be	able	to	access	all	our	Casino	games	and	our	
new	Backgammon	offering	in	the	same	software	client.	Additional	
products	(Bingo	and	Sports	Betting)	will	be	integrated	into	the	client	
later	on	to	create	a	full	one	stop	shop.

New platforms	–	in	February	2006,	the	Group	successfully		
launched	its	mobile	Casino,	offering	customers	easy,	secure,	and	
entertaining	access	to	three	of	our	most	popular	Casino	games;	
Blackjack,	Roulette,	and	Slots	all	available	in	fun	or	real-money	play.	
The	mobile	software	is	compatible	with	over	340	models	representing	
approximately	85%	of	the	European	market.	In	2007	we	will	seek		
to	expand	our	mobile	reach	and	extend	our	offering	to	additional	
platforms	such	as	television.	

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New entertainment and community features and tools	–	We	will	be	
adding	video	and	audio	entertainment	to	our	proposition	throughout	
the	year,	with	the	specific	content	selected	based	on	studies	of	our	
customers’	interest	areas	conducted	in	2006.	We	will	also	be	creating	
an	888	virtual	community	to	allow	greater	interaction	between	
customers	to	enhance	the	entertainment	experience.	

Our local focus
In	2007	we	will	aim	to	continue	investing	in	localising	our	offering,		
not	only	by	introducing	localised	versions	of	our	offerings	but	also		
by	adding	games	which	are	relevant	to	that	specific	target	market.

While	we	will	push	to	grow	in	various	markets	worldwide,	some	
markets	will	get	special	attention	in	2007.	One	such	market	would	be	
Italy,	where	we	plan	to	leverage	our	recently	obtained	Italian	Sports	
Betting	licence	to	generate	rapid	growth.	

Adding	new	payment	methods	in	each	country	is	a	key	factor	in	the	
ability	to	expand	geographically.	In	2007,	the	Group	will	be	performing	
the	first	phase	of	updating	its	back	office	payments	system.	This	
upgrade	would	increase	ease	of	use	for	customers,	and	will	significantly	
speed	up	the	integration	of	new	payment	methods	into	our	offering,	
ensuring	better	penetration	to	new	markets.

Our integrated marketing
The	Group	plans	to	continue	investing	in	its	brand	and	use	integrated	
marketing	campaigns	to	acquire	new	customers.	In	addition,	in	2007	
we	will	commence	partnering	with	key	brands	to	deliver	specific	
online	gaming	propositions	to	target	segments.	These	partnerships	
will	enable	us	to	reach	new	customers	rapidly	through	a	“white	label”,	
leveraging	the	partners’	assets	and	sharing	the	revenues.	In	February,	
the	Group	announced	a	pioneering	cooperation	agreement	with	the	
owner	of	Rileys,	the	UK’s	leading	chain	of	Snooker	and	Pool	clubs.	
888.com	will	power	and	support	a	www.rileyspoker.com	website	
which	will	be	promoted	by	Rileys	to	their	members.	This	deal	provides	
the	blueprint	for	future	online	expansion	via	business	partnerships	
with	a	carefully	selected	set	of	capable	partners.	We	expect	to	reach	
agreement	on	a	few	similar	additional	partnership	deals	in	2007.

A	further	key	part	of	our	2007	marketing	plan	includes	The	Max,	our	
state	of	the	art	Members	Club,	which	will	give	customers	an	improved	
membership	experience.	The	club	will	have	simple,	“airline-like”		
4-tier	membership	levels,	innovative	tangible	prizes,	quicker	points	
accumulation	to	the	higher-tier	members	and	many	additional	features	
important	to	our	customers.	The	Max	will	be	soft-launched	mid	year.

Effective and efficient organisation
In	March	2007	the	Group’s	operation	in	Israel	moved	from	the	two	
central	Tel	Aviv	locations	it	operated	from	to	new	offices	located	near	
Tel	Aviv.	The	new	offices	provide	a	significant	upgrade	and	should	
increase	the	integration	between	the	various	units	of	the	Company	
and	ensure	better	coordination	by	improving	ease	of	communication.

2007 – 888.com’s new virtual 
community

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

27

Board of Directors

Richard Kilsby ♥ ♠
Non-executive Chairman
Richard	Kilsby	has	been	Chairman	since	March	2006,	having	
previously	been	Deputy	Chairman	of	the	Company	from	
August	2005.	He	is	currently	a	Director	of	Collins	Stewart	plc	
and	Tullett	Prebon	plc.	Since	2001	he	has	held	several	board	
and	management	positions	in	various	private	and	venture-
capital	funded	companies.	In	2004,	he	acted	as	independent	
monitor	for	the	SEC	and	US	Department	of	Justice.	From	
1999	to	2002,	he	was	Chief	Executive	of	Tradepoint	and	
subsequently	Executive	Vice	Chairman	of	Virt-x	plc.	From	
1995	to	1998	he	was	an	Executive	Director	of	the	London	
Stock	Exchange	prior	to	which	he	was	a	Managing	Director	
of	Bankers	Trust	from	1992	to	1995.	He	was	also	Vice	
Chairman	of	Charterhouse	Bank	from	1988	to	1992	and	a	
Partner	of	Pricewaterhouse	from	1984	to	1988.	Age	55.

Gigi Levy
Chief Executive Officer
Gigi	Levy	has	been	Chief	Executive	Officer	of	the	Company	
since	January	2007,	following	six	months	in	the	Chief	
Operating	Officer	position.	Prior	to	his	appointment,	Gigi	
worked	for	Amdocs,	one	of	the	world’s	largest	software	
providers	and	systems	integrators	in	the	telecoms	market	
(NYSE:	DOX),	most	recently	as	Division	President	managing	
Amdocs’	activity	in	Europe	(except	Eastern	Europe),	Central	
and	Latin	America.	Prior	to	joining	Amdocs,	Gigi	held		
several	interim	management	and	consulting	roles	for		
various	companies	in	Israel	and	the	UK.	Gigi	has	also		
headed	Giltek,	a	telecommunication	systems	integrator		
and	Girit	Telecommunications,	an	Israeli	Information	and	
Communications	Technology	systems	integrator.	He	holds		
an	MBA	from	the	Kellogg	School	of	Management	at	
Northwestern	University.	Age	36.

Aviad Kobrine
Chief Financial Officer
Aviad	Kobrine	has	been	Chief	Financial	Officer	of	the	
Company	since	June	2005	and	was	appointed	to	the	Board	
in	August	2005.	From	October	2004	he	was	a	consultant	to	
888.	Previously,	he	was	a	banker	with	the	Media	Telecoms	
Investment	Banking	Group	of	Lehman	Brothers	and	prior	
to	that,	he	was	a	senior	associate	with	Slaughter	and	May.	
He	holds	a	Masters	in	Finance	from	the	London	Business	
School	(Distinction),	a	BA	in	Economics	and	an	LLB	from	
Tel	Aviv	University.	Age	43.	

John Anderson ♠
Non-executive Director
John	Anderson	was	the	Chief	Executive	Officer	of	the	
Company	from	September	2000	to	December	2006.	He	
is	currently	Non-executive	Chairman	of	Burford	Holdings	
plc	and	was	Chief	Executive	Officer	of	Burford	Holdings	plc	
from	1996	to	2000.	He	is	also	a	board	member	of	IGC	and	
eCOGRA.	He	held	a	number	of	senior	executive	positions	
within	Ladbrokes	plc	and	from	1990	to	1996	he	served	as	
an	Executive	Director.	Age	58.

Shay Ben-Yitzhak
Non-executive Director
Shay	Ben-Yitzhak	is	one	of	888’s	founders	and	has	been		
the	Chief	Technical	Officer	of	the	Company	and	in	charge		
of	Research	and	Development	since	the	establishment	of	its	
Research	and	Development	centre	in	Tel	Aviv	in	1998	until	
June	2006.	Previously	he	was	a	software	engineer	for	Tower	
Semi	Conductor	Limited	and	CIBAM	Technologies	Limited.	
He	holds	a	BSc	in	computer	science	from	Technion	–	the	
Israel	Institute	of	Technology.	Age	38.

Brian Mattingley ♦ ♥ ♣
Deputy Chairman and Senior Independent  
Non-executive Director
Brian	Mattingley	has	been	Deputy	Chairman	since	March	
2006,	having	been	appointed	to	the	Board	in	August	2005.	
He	is	currently	Non-executive	Chairman	of	the	Academy	
Music	Group	and	was	previously	Chief	Executive	of	Gala	
Regional	Developments	Limited	until	2005.	From	1997	to	
2003	he	was	Group	Finance	and	Strategy	Director	of	Gala	
Group	Plc,	prior	to	which	he	was	Chief	Executive	of	Ritz	
Bingo	Limited.	He	has	held	senior	executive	positions	within	
Kingfisher	Plc	and	Dee	Corporation	Plc.	Age	55.

Michael Constantine ♦ ♥ ♣ ♠
Independent Non-executive Director
Michael	Constantine	was	appointed	in	August	2005.	
He	is	a	chartered	accountant.	From	1996	to	1998	he	was	
Deputy	Superintendent	of	the	Turks	and	Caicos	Islands	
Financial	Services	Commission	and	in	1995	he	was	head		
of	the	Financial	Supervision	Unit	of	the	Mauritius	Offshore	
Business	Activities	Authority.	From	1991	to	1995	he	was	an	
inspector	at	the	Gibraltar	Financial	Services	Commission,	
latterly	Acting	Commissioner.	Prior	to	this	he	was	a	Partner	
of	Spain	Brothers	&	Company	and	served	in	the	Royal	Naval	
Reserve	reaching	the	rank	of	Commander.	Age	68.

Amos Pickel ♦ ♥ ♣ ♠
Independent Non-executive Director
Amos	Pickel	was	appointed	in	March	2006.	Currently	the	
Chief	Executive	Officer	of	Atlas	Management	Company	
Limited.	Formerly	Chief	Executive	Officer	and	member	of		
the	Board	of	Directors	of	Red	Sea	Hotels	Ltd.	Previously	a	
non-executive	director	of	Gresham	Hotel	Group	Plc,	he	is	a	
solicitor	holding	a	Masters	in	Law	from	New	York	University	
and	a	BA	in	Law	from	Tel	Aviv	University.	Age	40.

Committee Memberships
♦ Audit
♥ Nominations
♣ Remuneration
♠ Regulatory	and	Compliance

28

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Corporate Governance

888 is listed on the London Stock Exchange, but it is not 
subject to the UK Combined Code on Corporate Governance 
issued in July 2003 (“the Code”) because it is a Gibraltar 
registered company. The Directors support the high 
standards of Corporate Governance set out in the Code  
and will apply the principles as far as appropriate for a 
company based outside the UK.

The Board
The Directors consider it essential that the Company should 
be both led and controlled by an effective Board.

Composition
The Board consists of three Independent Non-executive 
Directors, two Non-independent Non-executive Directors,  
a Non-executive Chairman, and two Executive Directors, 
comprising Chief Executive Officer and Chief Financial 
Officer. The biographical details of all the Directors are  
given on page 28.

Strategic approach
The Board focuses upon the Group’s long-term objectives, 
strategic and policy issues and considers management of 
key risks facing the Group. The Board is responsible for 
acquisitions and divestments, major capital expenditure 
projects and considering Group budgets and dividend 
policy. The Board also determines key appointments. The 
Board receives regular updates on shareholders’ views  
and more detailed briefings are to be given to the Board 
immediately following the publication of the Company’s 
annual and interim results. 

The Board has established a calendar of business within 
which it is currently working, post flotation, to structure the 
conduct of its activities going forward.

This provides for the financial calendar, strategic planning, 
annual budgets and performance self-assessments, as  
well as the conduct of standing business. The calendar  
is intended to form the basis for effective integration of 
business activities as between the Board and its principal 
Committees (see pages 30 and 31), which individually 
consider their own operating frameworks against the  
Board’s business programme.

The Board plans to meet six times a year. During 2006, the 
Board met 11 times and all the Directors attended each  
of the Board meetings.

The Chairman has responsibility for ensuring that agendas 
for Board meetings are set in advance. Board papers 
are, where practicable, issued to Directors sufficiently in 
advance of meetings to facilitate both informed debate 
and timely decisions. 

Non-executive review and performance appraisal
The Chairman holds meetings at least once per year with  
the Non-executive Directors without the Executive Directors 
being present. Led by the Senior Independent Director,  
the Non-executive Directors also plan to meet without the 

Chairman present at least once a year to appraise the 
performance of the Chairman. The first of such meetings  
is due to take place during May 2007, prior to the Annual 
General Meeting. The Directors have wide ranging business 
experience, and no individual, or group of individuals, 
dominates the Board’s decision making.

The Board considers that Brian Mattingley, Michael 
Constantine and Amos Pickel satisfy the criteria of the Code 
to act as Independent Non-executive Directors. The Board is 
satisfied that, upon his appointment as Chairman, Richard 
Kilsby met the independence criteria of the Code. The 
Chairman is not considered as independent for the purposes 
of assessing the balance of the Board pursuant to the Code.

Reserved powers and delegation
A schedule of matters reserved to the Board has been 
adopted and its content is being kept under review as the 
business develops, to align it with operational needs and  
the Board’s preference to monitor and, where appropriate, 
approve matters of substance to the Group as a whole. 
Senior executives have given written undertakings to 
ensure compliance within their business operations 
with the Board’s formal schedule of matters reserved 
for itself for decision or approval.

Within these parameters, a framework of delegated 
authorities has been developed to ensure that management 
can exercise on an ongoing basis requisite authority for an 
effective business operation. 

Division of responsibilities
The responsibilities of the Chairman are clearly and formally 
defined, with the Chairman being responsible for the 
effective operation of the Board as a whole and supporting 
key external relationships. 

Other issues
All Directors have access to the advice and services of the 
Company Secretary and the Company’s nominated advisers, 
who are responsible for ensuring that Board procedures 
are followed.

Directors are able to seek independent professional advice,  
if required, at the Company’s expense provided that they 
have first notified their intention to do so. The appointment  
or removal of the Company Secretary is a matter for the 
Board as a whole. The Board accepts that there should be a 
formal, rigorous and transparent procedure for the induction 
of new Directors, which has been formulated with the 
guidance of the Nominations Committee.

The opportunity to hold office as non-executive directors of 
other companies enables Directors of 888 to broaden their 
experience and knowledge, which will benefit the Company. 
Executive Directors may be allowed to accept non-executive 
appointments with the Board’s prior permission, so long as 
these are not likely to lead to conflicts of interest. Executive 
Directors may be required to account for fees received from 
such other companies.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

29

Corporate Governance
continued

The Company has arranged insurance cover in respect of 
any legal action against its Directors. To the extent permitted 
by Gibraltar law, the Company also indemnifies the Directors. 
Neither the insurance nor the indemnity provides cover 
where a Director has acted fraudulently or dishonestly.

Re-election of Directors
All Directors are subject to re-appointment by shareholders 
at the first Annual General Meeting after their appointment, 
and thereafter, in accordance with the Articles of Association 
of the Company, at intervals of no more than three years. 
Richard Kilsby (Non-executive Chairman), Brian Mattingley, 
Michael Constantine and Amos Pickel (the Independent 
Non-executive Directors) were appointed for an initial period 
of three years, following their re-appointment by the 
shareholders at the 2006 Annual General Meeting. 

Audit Committee
The Audit Committee comprises three Independent Non-
executive Directors: Brian Mattingley (Chair), Michael 
Constantine and Amos Pickel. The Board is satisfied that 
Brian Mattingley has sufficient recent and relevant financial 
experience to Chair the Audit Committee. Normally, by 
invitation, the Chief Financial Officer and Internal Auditor 
attend committee meetings, as may representatives of the 
Company’s external auditors. In 2006, the Audit Committee 
met three times and all the Committee members attended 
the meeting.

The Audit Committee’s terms of reference are available on 
request to the Company Secretary and are included on the 
Company’s website, www.888holdingsplc.com.

In summary, the Audit Committee assists the Board in 
discharging its responsibilities with regard to financial 
reporting, external and internal audits and controls, including 
reviewing 888’s annual financial statements, considering  
the scope of annual audit and the extent of non-audit  
work undertaken by external auditors, approving 888’s 
internal audit programme, advising on the appointment of 
external auditors and reviewing the effectiveness of internal 
control systems.

Nominations Committee
The Nominations Committee assists the Board in 
discharging its responsibilities relating to the composition of 
the Board. The Nominations Committee is responsible for 
reviewing, from time to time, the structure of the Board, 
determining succession plans for the Chairman and Chief 
Executive Officer, and identifying and recommending 
suitable candidates for appointment as Directors. The 
Nominations Committee’s terms of reference are available  
on request to the Company Secretary and are included on 
the Company’s website, www.888holdingsplc.com.

The Nominations Committee comprises three Independent 
Non-executive Directors, Michael Constantine (Chair), Brian 
Mattingley, Amos Pickel and Richard Kilsby, Chairman.  
The Nominations Committee met twice during 2006. Both 
meetings were attended by all the Committee members. 

Remuneration Committee
The Company’s Remuneration Committee comprises solely 
Independent Non-executive Directors. Brian Mattingley chairs 
the Remuneration Committee and its other members are 
Michael Constantine and Amos Pickel. The Remuneration 
Committee met three times during 2006. All meetings of  
the Remuneration Committee were attended by all the 
Committee members during the period. The Remuneration 
Committee anticipates meeting not less than twice in 2007 to 
address its responsibilities under its formal terms of reference, 
through the creation of a considered schedule of business. 

The Remuneration Committee assists the Board in 
determining its responsibilities in relation to remuneration, 
including making recommendations to the Board on 888’s 
policy on executive remuneration, determining the individual 
remuneration and benefits of each of the Executive Directors, 
and recommending and monitoring the remuneration of 
senior management below Board level. 

The Remuneration Report, which outlines the Remuneration 
Committee’s work and details of Directors’ remuneration, 
is on pages 33 to 39. The Remuneration Committee’s 
terms of reference are available on request to the 
Company Secretary and are included on the Company’s 
website, www.888holdingsplc.com.

Regulatory and Compliance Committee
At the time of the IPO the Board established a Regulatory 
and Compliance Committee to assist 888 to conduct its 
operations in accordance with the highest ethical standards. 
In particular, the Regulatory and Compliance Committee 
assists the Board in relation to compliance with all current and 
prospective applicable regulatory and legal requirements,  
as well as the development and implementation of 888’s 
internal codes and policies. The Regulatory and Compliance 
Committee comprises Michael Constantine (Chair since 
March 2006), Richard Kilsby, Amos Pickel and John 
Anderson. The Committee did not meet during 2006 as the 
matters falling within its remit were dealt with by the Board  
of Directors as a whole. The Board intends to review the 
need for Regulatory and Compliance Committee given that 
the matters under its remit, by their nature, are regularly 
discussed by the Board. 

The Regulatory and Compliance Committee’s terms of 
reference are available on request from the Company 
Secretary and are included on the Company’s website, 
www.888holdingsplc.com.

Risk management and internal control
The Directors acknowledge that they are responsible for the 
Company’s system of internal control, for setting policy on 
internal control, and for reviewing the effectiveness of internal 
control. It is management’s role to implement Board policies 
on risk and control, including reporting. The system of 
internal control is designed to manage rather than eliminate 
the risk of failure to achieve business objectives and can only 
provide reasonable, and not absolute, assurance against 
material misstatement or loss.

30

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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The Board has delegated responsibility to the Audit 
Committee to review the appropriateness and adequacy  
of systems of internal control on an ongoing basis and to 
make recommendations to the Board. The Company has  
an Internal Auditor who reports to the Audit Committee,  
whose audit programme for 2007 will be reviewed by the  
Audit Committee and approved shortly. 

888’s payment risk management team, based in Gibraltar,  
has developed stringent payment risk management and fraud 
control procedures. The team makes use of external and 
internal systems to manage the payment risks faced by 888’s 
operational systems. Detailed procedures exist throughout the 
Company’s operations and compliance is monitored by 
operational management and the Internal Auditor.

An extensive risk review was conducted in preparation  
for the flotation in October 2005; Part II of the Prospectus 
described risk factors faced by the Group. The Directors 
have reviewed the effectiveness of the Group’s systems of 
internal control, taking account of key risks identified during 
the flotation process. The review considered individual  
risk control responsibilities, reporting lines and qualitative 
assessments of residual risks. The results have been 
discussed by the Audit Committee, which has advised  
the Board on the ongoing development of corporate 
controls. The Audit Committee is guiding internal audit  
on the establishment of a framework for the monitoring  
of management processes operated to develop, integrate 
and embed effective Group-wide controls.

Relations with shareholders and key financial audiences
The Company maintains an active and regular dialogue with 
principal and institutional shareholders and sell-side analysts 
through a planned programme of investor relations and 
financial PR activity. The outcome of these meetings is 
reported to the whole Board to ensure it keeps in touch  
with shareholder and City opinion. The programme includes 
formal presentations of full year and interim results.

Brian Mattingley, the Senior Independent Director, is 
available to shareholders to address any issues that normal 
contact with the Chairman, Chief Executive Officer and Chief 
Financial Officer has failed to resolve or is inappropriate.

All shareholders are welcome to attend the 2007 Annual 
General Meeting and private investors are encouraged to 
take advantage of the opportunity given to ask questions. 
The Chairmen (or nominated members) of the Audit, 
Remuneration, Nominations and Regulatory and Compliance 
Committees will attend the meeting and be available to 
answer questions.

Compliance with the Code provisions
As 888 Holdings Public Limited Company is registered in 
Gibraltar, it is subject to compliance with Gibraltar statutory 
requirements and is not bound by the UK Combined Code. 
The main legislation relevant to companies in Gibraltar is the 
Gibraltar Companies Act 1930, which is based on the UK 
Companies Act 1929. This statement sets out how the Board 

has applied the principles set out in Section 1 of the Code 
during 2006.

The Board of Directors confirm that the Company has 
complied with the majority of the provisions set out in 
Section 1 of the Combined Code. 

Going concern
After reviewing the Group’s budget for 2007 and its medium 
term plans, the Directors are confident that the Company 
and the Group have adequate financial resources to continue 
in operational existence for the foreseeable future. They have 
therefore continued to adopt the going concern basis in 
preparing its financial statements.

Corporate and Social Responsibility Statement
The Group’s Chief Executive Officer is the Director 
responsible for monitoring corporate and social responsibility 
within 888. The Board receives periodic reports on the 
Group’s activities in this area from the Chief Executive 
Officer. The Group appointed a Director of Responsible 
Gaming during 2006. Further details of this appointee are  
set out in the Responsible Gaming section of the Enhanced 
Business Review on page 23.

Customers
The Board is eager to promote online gaming as a 
responsible, self-regulating industry which is prepared to 
submit itself to regulatory licensing and believe this is a  
key factor in attracting more participation in online gaming 
activities. 888 has sought to take the lead in setting the 
industry standards and a separate report on Responsible 
Gaming is set out on page 23. 

Other aspects which 888 promotes include:
•

providing the highest levels of service and support to  
the Group’s customers;
protecting member privacy and the proper handling  
and use of data in accordance with applicable law;
ongoing training, development and motivation of 
employees to retain the widest possible range of 
talented staff; and
provision of a safe and healthy workplace in accordance 
with relevant legislation.

•

•

•

Service and support to customers
888 is committed to providing the highest levels of service 
and support to its customers. There is a dedicated team of 
trained in-house customer support representatives for each 
of the Group’s brands providing support 24/7 in up to 11 
different languages. A separate, highly skilled team is 
dedicated to VIP members. Customer support representatives 
are strictly monitored and benefit from ongoing refresher 
training courses. 888 has retained leading call centre experts 
to further enhance the quality of its customer support.

Protecting customer privacy
All 888’s online products maintain a privacy policy which  
is clearly accessible from each of the Group’s websites, 
explaining how the Group deals with customers’  

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

31

Corporate Governance
continued

personal data. All processing of customers’ personal  
data is undertaken in-house and where personal data  
is transferred between Group companies, appropriate  
intra-Group processing contracts are put in place. 

888 carries out the processing of its members’ personal 
data in accordance with the appropriate EU Directive.

Employees
The Group respects individuals’ human rights and treats 
individuals with dignity and respect. The Board supports  
high standards of employment practice, including providing 
equal opportunities in the workplace in terms of selection, 
promotion, training and development, and a safe environment 
in which to work. The Group has reviewed its compliance with 
health and safety legislation in its various locations.

Training and development
Training and development is provided to individuals 
throughout their career to enable employees to maintain and 
improve standards of performance, deal effectively with any 
changes to the work environment and to develop their abilities 
and realise their potential. Selection for further training and 
development is based upon individual and business needs. 
In 2006 the Group launched the 888 Certification Scheme, 
an initiative that develops all employees, regardless of level, 
covering a range of disciplines unique to our brand.

Equal opportunities
888 is an equal opportunity employer. No employee or 
potential employee will therefore receive less favourable 
treatment due to their race, creed, colour, nationality, ethnic 
origin, religion, political or other opinion, affiliation, gender, 
sexual orientation, marital status, family connections, 
membership or non-membership of a trade union, 
or disability.

Communication
The Board values the involvement of all the Group’s 
employees and is committed to communicating effectively 
with them through formal and informal meetings and  
internal publications, including in-house newsletters and 
employee reports. 

Community 
Sponsorship
888 is a sizeable employer with a visible presence in 
Gibraltar and enjoys a good relationship with the local 
community. During 2006 the Group continued its policy  
of reinforcing this relationship by making contributions  
to a number of local causes, primarily educational. 

Charities
In 2006 the Group made donations totalling US$32,000 to 
organisations promoting various social causes in Gibraltar 
and Israel.

32

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Remuneration Report

This is the second Remuneration Report of the Board as  
a UK Listed Public Company. The Company is not required 
to comply with the Directors’ Remuneration Report 
requirements in Schedule 7A to the UK Companies Act 1985, 
but has chosen to prepare this Remuneration Report on the 
basis of those requirements.

The Report sets out the structure and details of the 
remuneration of the Directors for the year ended 31 December 
2006. It also describes the Board’s approach to the Principles 
of Good Governance relating to Directors’ remuneration.

A resolution to approve the Remuneration Report is 
proposed, annually, to shareholders for approval. This 
Remuneration Report will be put to shareholder vote  
at the 2007 Annual General Meeting.

Remuneration Committee
The Remuneration Committee consists solely of independent 
Non-executive Directors, currently Brian Mattingley (Chair), 
Michael Constantine and Amos Pickel. Details of 
attendances at committee meetings are contained in  
the statement on Corporate Governance on page 30. 
The Remuneration Committee has formal terms of 
reference (which are available on request in writing to 
the Company Secretary and on the Company’s website, 
www.888holdingsplc.com).

The Board has overall responsibility for determining the 
framework of executive remuneration and its cost. It is 
required to take account of any recommendation made  
by the Remuneration Committee in determining the 
remuneration, benefits and employment packages of the 
Executive Directors and senior management and the fees  
of the Chairman.

Independent advice
The Board intends that executive remuneration policies be 
both formal and transparent. It further acknowledges the 
importance of taking into consideration independent advice 
in setting remuneration policies and benefit levels.

In the preparatory period for the Company’s flotation on the 
London Stock Exchange, the Board was advised by BDO 
Stoy Hayward LLP (who also acted as reporting Accountants) 
on its initial policies, Freshfields Bruckhaus Deringer as 
English legal counsel and Herzog, Fox & Neeman as Israeli 
counsel. As anticipated in the previous Remuneration Report, 
the Remuneration Committee retained New Bridge Street 
Consultants (NBSC) as independent advisors to advise the 
Remuneration Committee with respect to Executive Directors 
remuneration. NBSC’s recomendations were presented to 
and accepted by the Remuneration Committee. 

Remuneration Policy
Executive Directors
Remuneration packages must be sufficient to attract, retain 
and motivate Directors of the calibre appropriate to a global 
business in a competitive environment. The components of 
the remuneration structure are set out here after.

At least half of the total potential remuneration of the former 
Chief Executive Officer, the incoming Chief Executive Officer, 
Chief Financial Officer and former Chief Operating Officer 
are represented by a variable element, dependent on the 
performance of the Company. The Remuneration Committee 
considers that these represent achievable and motivational 
levels of personal rewards commensurate with stipulated 
levels of corporate performance. The former Chief Technical 
Officer received only a base salary and no additional 
performance-related remuneration. His significant share 
interest in 888 was considered to provide substantive 
linkage to corporate performance.

The Remuneration Committee is mandated by the Board  
to satisfy itself that the level of the Directors’ and senior 
management’s remuneration is appropriate having regard  
to pay and conditions throughout the rest of the Group.  
It will further satisfy itself that such remuneration aligns with 
the risks and rewards to shareholders. In this context the 
Remuneration Committee will regularly review individual and 
corporate performance targets.

Non-executive Directors
The Chairman and the Non-executive Directors receive 
fees only, and are not eligible to participate in any bonus 
plan, pension plan, share plan, or long-term incentive 
plan of the Company. The Chairman and the Executive 
Directors determine the fees paid to the Non-executive 
Directors. The Chairman’s fee is determined by the 
Remuneration Committee.

Fees paid to the Non-executive Directors were set by 
reference to an assessment of the time commitment and 
responsibility associated with each role. Levels take account 
of additional demands placed upon individual Non-executive 
Directors by virtue of their holding particular offices, such  
as Committee Chairman and/or Deputy Chairman. The  
fees paid to each Non-executive Director during 2006  
are disclosed in the Directors’ remuneration summary  
on page 36.

Remuneration structure
Base salary and benefits
Base salaries are subject to annual review with the first 
review following flotation having taken place in September 
2006 for Aviad Kobrine. The first review for Gigi Levy took 
place in November 2006. Benefits provided to Executive 
Directors include a car allowance, and health, disability  
and life insurance.

Following his appointment to Chairman in March 2006 the 
fee payable to Richard Kilsby was reviewed with a further 
review taken place in October 2006. Following his 
appointment as senior Non-executive Director the fee 
payable to Brian Mattingley was also reviewed.

Annual cash bonus
John Anderson and Aviad Kobrine were each entitled to  
an annual cash bonus subject to the achievement of a 
predetermined level of net earnings. These earnings targets 

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

33

Remuneration Report
continued

were met and John Anderson and Aviad Kobrine received 
the maximum annual cash bonus which was 200% of 
annualised salary in the case of John Anderson and 100% in 
the case of Aviad Kobrine. Gigi Levy received 65% of his 
proportional annualised 2006 salary reflecting the fact that 
he was employed part of the year only. Gigi Levy is entitled 
to an annual cash bonus of up to 100% annualised salary. 
The bonuses were paid by their respective employers (in the 
case of John Anderson and Gigi Levy, the Company and in 
the case of Aviad Kobrine, the Company and Cassava 
Enterprises (Gibraltar) Limited). 

Pensions
John Anderson (while an Executive Director), Gigi Levy and 
Aviad Kobrine are each entitled to an annual contribution to 
their personal pension schemes of 15% of their respective 
basic salaries (in the case of Aviad Kobrine, 15% of his basic 
salary under both service agreements). Shay Ben-Yitzhak 
was entitled to an annual contribution to his personal 
pension scheme and managers’ insurance scheme of 
13.33% of his basic salary.

Long term incentives
On 30 August 2005 the Company adopted two employee 
share incentive plans which took effect from flotation: (i) the 
888 All-Employee Share Plan; and (ii) the 888 Long Term 
Incentive Plan.

The Company currently grants awards under the 888 All-
Employee Plan. The 888 Long Term Incentive Plan was 
approved prior to flotation but no awards have been granted 
under it.

The Remuneration Committee has resolved to amend 
the Plans to permit grants under both Plans in the same 
calendar year. The maximum value of awards granted to 
any individual in any calendar year will remain 200% of 
annual salary (other than in exceptional cases). 

Performance-dependent options and awards were granted 
under the 888 All-Employee Plan to the Executive Directors 
and other senior executives on 14 September 2006.  
Details of these awards and options are set out on page 38.

888 All-Employee Share Plan
All employees, exclusive consultants and Executive Directors  
of the Group who are not within six months of their  
normal retirement age are eligible to participate in the  
888 All-Employee Share Plan at the discretion of the  
Remuneration Committee. 

Awards under the 888 All-Employee Share Plan can either be 
granted for no consideration (or with a nil exercise price) or at 
an exercise price that will normally be no less than the market 
value of an Ordinary Share at the time of grant or average share 
price during a period as determined by the Remuneration 

Committee at time of grant. In countries where an award or 
option involving real shares is not appropriate or feasible 
for legal, regulatory or tax reasons, a phantom award may 
be used.

The maximum number of Ordinary Shares that an eligible 
employee may acquire pursuant to share awards or options 
granted to him in any calendar year under the 888 All-
Employee Share Plan and the 888 Long Term Incentive Plan 
may not have an aggregate market value, as measured at 
the date of grant, exceeding 200% of his annual base salary 
or such higher limits as the Remuneration Committee may 
determine is appropriate in any individual case. Awards vest 
in instalments over a fixed period of up to four years. The 
Remuneration Committee may determine that the vesting 
and release or exercise of share awards and options under 
the 888 All-Employee Share Plan is subject to performance 
conditions imposed at the time of grant.

The performance conditions to vesting determined by  
the Remuneration Committee in respect of the grant made  
in September 2006 to Executive Directors and members  
of senior management, are driven solely by financial 
performance, not by a comparison to external peer group. 
Vesting is subject to annual EPS (before share benefit 
charges) growth with a threshold of 50% such that vesting  
is nil where threshold EPS growth is not met. At 50% target 
EPS growth vesting equal to 50% increasing linearly up to 
100% vesting at 100% target. Performance conditions are 
capable of being amended by the Remuneration Comittee  
if circumstances which prevailed at the date of grant have 
subsequently changed and the amended performance 
conditions would be a fairer measure of performance.

888 Long Term Incentive Plan
All employees and Executive Directors of the Group who  
are not within six months of their normal retirement age  
are eligible to participate in the 888 Long Term Incentive  
Plan at the discretion of the Remuneration Committee. 

Share incentives under the 888 Long Term Incentive Plan can 
be awarded either for no nominal consideration (or with a nil 
exercise price) or granted as an option at an exercise price 
that will normally not be less than the market value of an 
Ordinary Share at the time of grant. In both cases, the share 
award or option vests subject to, and to the extent that, 
performance conditions determined at the time of grant  
are satisfied during the applicable performance period. 
Performance conditions are capable of being amended by the 
Remuneration Comittee if circumstances which prevailed at 
the date of grant have subsequently changed and the 
amended performance conditions would be a fairer measure 
of performance.

34

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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In countries where a share award or option involving real 
shares is not appropriate or feasible for legal, regulatory or 
tax reasons, a phantom award may be used. The maximum 
number of Ordinary Shares that an eligible employee may 
acquire pursuant to share awards or options granted to him 
in any calendar year under the 888 Long Term Incentive Plan 
may not have an aggregate market value, as measured at 
the date of grant, exceeding 200% of his annual base salary 
or such higher limits as the Remuneration Committee may 
determine is appropriate in any individual case.

Subject to the satisfaction of applicable performance 
conditions, performance share awards and options will 
normally vest in equal tranches over a four-year vesting 
period, on each anniversary of the date of the grant or on 
such other period or such other basis as the Remuneration 
Committee may decide.

Policy on Long Term Incentives
As noted above, the Remuneration Committee obtained 
independent advice from NBSC and granted options  
and made awards to senior executives and Directors in 
September 2006, having regard to the total remuneration 
packages of all senior executives and Directors when 
determining the amount of share awards. These grants  
were subject to performance criteria (see page 34 above).

Scheme Limits
Awards and options granted under the 888 All-Employee 
Share Plan and the 888 Long Term Incentive Plan may be 
satisfied through the issue of new shares. In accordance with 
the Association of British Insurers’ Guidelines on Executive 
Remuneration, grants of options and awards are to be 
planned so as not to exceed 5% of the issued Ordinary 
Share capital in any rolling 10 year period for the 888 Long 
Term Incentive Plan, and 10% of the issued Ordinary Share 
capital in any rolling 10 year period for both the 888 All-
Employee Share Plan and the 888 Long Term Incentive Plan. 
The Committee intends to have regard to appropriate annual 
flow-rates so as to ensure that these limits are not breached.

Employee Trusts
The Company has established two Trusts to further the 
interests of the Company, its subsidiaries and shareholders 
by providing share incentives to employees (including 
Executive Directors) of any Group company to enable the 
Group to attract, retain and motivate employees.

The 888 IPO Share Award Trust was created pursuant to  
a Trust Deed dated 14 September 2005 and operated in 
connection with the grant of share awards and nil cost options 
to employees of the Group upon the 2005 flotation. The Trust 
currently holds 170,091 Ordinary Shares in the Company.

The 888 Holdings plc Share Plan Trust was created pursuant 
to a Trust Deed dated 14 September 2005. 

Director Appointments – Service Contracts 
and Directors’ Fees
Executive Directors
In accordance with the Combined Code, each Executive 
Director’s service agreement is terminable on no more  
than 12 months’ written notice. Each Executive Director’s 
employment can be terminated by making a payment equal  
to the salary and pension contributions and the value of other 
contractual benefits due to the Executive Director in lieu of any 
unexpired notice period. Gigi Levy and Aviad Kobrine continue 
to be entitled to be paid a bonus during any unexpired part  
of the notice period even if the employment is terminated by 
making payment in lieu of notice. Awards granted under the 
888 All-Employee Share Plan to Gigi Levy and Aviad Kobrine 
pursuant to their service agreements continue to vest during 
any unexpired part of the notice period and they shall be 
treated as a “good leaver” under the terms of the 888  
All-Employee Share Plan where their employment has been 
terminated by making a payment in lieu of notice. No other 
benefits upon termination of employment are payable. An 
Executive Director’s entitlement to share awards and share 
options under the 888 All-Employee Plan on termination of 
employment will be governed by the terms of that plan (and  
in the case of Gigi Levy and Aviad Kobrine by the relevant 
provisions of their service agreements).

Resignations and changes
Gigi Levy was appointed as Chief Operating Officer and 
Executive Director of the Company on 18 June 2006.  
Mr Levy was appointed as Chief Executive Officer on  
31 December 2006.

Marie Stevens resigned from the Board on 10 March 2006.

Shay Ben-Yitzhak resigned as Chief Technical Officer and  
as an Executive Director as of 18 June 2006 and was 
appointed as a Non-executive Director on the same date. 
Upon termination Shay Ben-Yitzhak received severance 
payment. Shay Ben-Yitzhak did not receive an annual bonus. 

John Anderson resigned as Chief Executive Officer and as an 
Executive Director as of 31 December 2006 and has been 
appointed as a Non-executive Director of the Company.  
John Anderson was paid a termination package calculated in 
accordance with his service contract namely, payment in lieu 
of a 12-month notice period comprised of salary, bonus, share 
awards and all other payments and monetary equivalent of all 
benefits which John Anderson would have been entitled to 
receive under the service contract during the 12-month notice 
period. As part of John Anderson’s termination agreement 
share awards which would have vested during October 
2007 and October 2008 were accelerated and vested on 
23 December 2006 and share awards which would have 
vested during October 2009 lapsed. 

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

35

Remuneration Report
continued

Name 

John Anderson 
Gigi Levy 
Aviad Kobrine 
Aviad Kobrine 
Shay Ben-Yitzhak 

Position 

Chief Executive Officer 
Chief Operating Officer 
Chief Financial Officer 
Chief Financial Officer 
Chief Technical Officer 

1  Wholly-owned subsidiary company.
2  The unexpired term of the Executive Directors’ Service Agreements is 12 months.

Employer/ 

  contracting party  Document date2

14/09/2005
18/06/2006
14/09/2005
Cassava Enterprises (Gibraltar) Limited1  14/09/2005
Random Logic Limited1  14/09/2005

  The Company 
  The Company 
  The Company 

Chairman and Non-executive Directors
The Chairman and the Non-executive Directors do not have service contracts but have signed Letters of Appointment.

Non-executive Directors’ appointments may be terminated by the Company without notice in accordance with the 
Company’s Articles of Association and the Gibraltar Companies Act 1930, except for the Chairman who is required to be 
given six months’ prior written notice of termination. No compensation is payable on the termination of the appointment. 
Richard Kilsby, Brian Mattingley, Michael Constantine and Amos Pickel are appointed to serve until the 2010 Annual General 
Meeting. Shay Ben-Yitzhak is appointed to serve until the 2007 Annual General Meeting and, if renewed at the Annual 
General Meeting, his appointment will continue for a term of three years.

Name1  

Richard Kilsby 
Brian Mattingley 
Michael Constantine 
Amos Pickel 
Shay Ben-Yitzhak 

Position 

Chairman 
Deputy Chairman 
Non-executive Director 
Non-executive Director 
Non-executive Director 

1   Marie Stevens was appointed as Chairman on 14/09/2005 and resigned from the Board on 10/03/2006.

Directors’ Remuneration Summary
The audited cash emoluments or fees received by the Directors for 2006 are shown below:

Employer/

  contracting party  Document date

  The Company 
  The Company 
  The Company 
  The Company 
  The Company 

14/03/2006
14/03/2006
14/09/2005
14/03/2006
18/06/2006

Executive
John Anderson 
Gigi Levy 
Aviad Kobrine2 
Shay Ben-Yitzhak3 

Non-executive
Richard Kilsby 
Brian Mattingley 
Michael Constantine 
Amos Pickel 
Marie Stevens 

Total 

  Base salary/fees 
US$’0001 

Annual bonus 
US$’000 

Benefits 
US$’000 

Compensation 
for loss of office 
US$’000 

Total 2006 
US$’000 

Total 2005
US$’000

877 
338 
478 
128 

268 
141 
111 
93 
48 

1,858 
538 
538 
– 

– 
– 
– 
– 
– 

222 
182 
146 
11 

10 
– 
– 
– 
6 

3,026 
– 
– 
117 

– 
– 
– 
– 
122 

5,983 
1,058 
1,162 
256 

278 
141 
111 
93 
176 

2,164
–
434
75

46
35
35
–
227

2,482 

2,934 

577 

3,265 

9,258 

3,016

1  Where Directors’ remuneration is denominated in Sterling, costs have been converted at the applicable rate of exchange at the transaction date.
2  Part of Mr Kobrine’s remuneration is paid by one of his employers, Cassava Enterprises (Gibraltar) Limited, a wholly-owned subsidiary of the Company.
3  Mr Ben-Yitzhak’s remuneration as an Executive Director was paid by his employer, Random Logic Limited, a wholly-owned subsidiary of the Company.  

The amount noted in the Compensation for loss of office column includes an amount of US$117,000 paid as severance pay.

36

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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The bonuses became payable to John Anderson and Aviad Kobrine upon achievement of the corporate performance target 
which required that Net Profit excluding share benefit charges for 2006 exceeded US$60 million. The bonus became 
payable to Gigi Levy upon achievement of the corporate performance target which was determined by the Board.

Directors’ Interests in Ordinary Shares
The notified interests of Executive and Non-executive Directors in the issued share capital of the Company are:

Executive
John Anderson 
Gigi Levy 
Aviad Kobrine 
Shay Ben-Yitzhak3 

Non-executive
Richard Kilsby 
Brian Mattingley 
Michael Constantine 
Amos Pickel 
Marie Stevens 

Ordinary Shares

31 December  
20062 

31 December
20051

1,146,129 
– 
202,258 
57,522,358 

724,758
–
55,621
57,522,358

114,285 
142,857 
22,857 
– 
– 

114,285
142,857
22,857
–
142,857

1  Or date of appointment if later and adjusted to reflect the restructuring of the share capital restructures during 2005.
2  Or date of resignation if earlier.
3  These shares are held on trust and are subject to a Relationship Agreement dated 14 September 2005 between, among others, the Company and the 

Principal Shareholder Trusts. Further details can be found on page 40. 

Except where stated, all interests were held beneficially.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report
continued

Directors’ Interests in Share Awards and Share Options 
The audited number of shares subject to Share Awards or Share Options granted to the Executive Directors in 2006 and 
outstanding as at 31 December 2006 is set out below:

John Anderson
888 All-Employee  
Share Plan2,6 

Gigi Levy1
888 All-Employee  
Share Plan2,4 

888 All-Employee  
Share Plan2,7 

888 All-Employee  
Share Plan2,5 

Aviad Kobrine
888 All-Employee  
Share Plan2 

888 All-Employee  
Share Plan3 

888 All-Employee  
Share Plan3,7 

888 All-Employee  
Share Plan2,7 

Earliest 
exercise/ 
vesting 
date 

4/10/06 
4/10/07 
4/10/08 
4/10/09 

18/6/07 
18/6/08 
18/6/09 
18/6/10 

14/4/07 
14/4/08 
14/4/09 
14/4/10 

18/6/07 
18/6/08 
18/6/09 
18/6/10 

4/10/06 
4/10/07 
4/10/08 
4/10/09 

1/1/06 
4/10/06 
4/10/07 
4/10/08 
4/10/09 

14/4/07 
14/4/08 
14/4/09 
14/4/10 

14/4/07 
14/4/08 
14/4/09 
14/4/10 

Date of  
award 

4/10/05 
4/10/05 
4/10/05 
4/10/05 

14/9/06 
14/9/06 
14/9/06 
14/9/06 

14/9/06 
14/9/06 
14/9/06 
14/9/06 

14/9/06 
14/9/06 
14/9/06 
14/9/06 

29/9/05 
29/9/05 
29/9/05 
29/9/05 

4/10/05 
4/10/05 
4/10/05 
4/10/05 
4/10/05 

14/9/06 
14/9/06 
14/9/06 
14/9/06 

14/9/06 
14/9/06 
14/9/06 
14/9/06 

Exercise 
period 
end date 

Awards at 
Exercise 31 December 
20051 

price 

Awarded 
2006 

Vested in 
2006 

  Market price 
at vesting 
date 

Exercised/ 
Awards at 
transferred 31 December 
2006

2006 

n/a 
n/a 
n/a 
n/a 

n/a 
n/a 
n/a 
n/a 

n/a 
n/a 
n/a 
n/a 

n/a 
n/a 
n/a 
n/a 

n/a 
n/a 
n/a 
n/a 

4/10/15 
4/10/15 
4/10/15 
4/10/15 
4/10/15 

14/9/16 
14/9/16 
14/9/16 
14/9/16 

n/a 
n/a 
n/a 
n/a 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

£nil 
£nil 
£nil 
£nil 

421,371 
421,371 
421,370 
421,370 

421,371 
421,371 
421,370 
– 

108.0p 
132.5p 
132.5p 

421,371 
– 
– 
– 

–
421,371
421,370
–

337,096 
337,096 
337,096 
337,097 

58,315 
233,260 
145,787 
145,787 

138,845 
138,845 
138,845 
138,845 

15,620 
62,480 
39,050 
39,050 

19,091 
76,365 
47,728 
47,728 

– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 

55,621 
– 
– 
– 

45,508 
45,508 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 

55,621 
55,621 
55,621 
55,621 

45,508 
45,508 
45,508 
45,508 
45,508 

– 
– 
– 
– 

337,096
337,096
337,096
337,097

– 
58,315
–  233,260
145,787
– 
145,787
– 

– 
– 
– 
– 

138,845
138,845
138,845
138,845

55,621 
– 
– 
– 

45,508 
45,508 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 

–
55,621
55,621
55,621

–
–
45,508
45,508
45,508

15,620
62,480
39,050
39,050

19,091
76,365
47,728
47,728

108.0p 

194.0p 
108.0p 

All awards were made through the 888 All-Employee Share Plan during the year. 

1  Date of appointment, being 18 June 2006, for Gigi Levy.
2  Awarded as a share award.
3  Awarded as a nil cost option.
4  This award was granted pursuant to Gigi Levy’s service agreement.
5  This award was made in addition to the annual cash bonus noted on pages 36 and 37, subject to the annual cash bonus criteria being met.
6  As part of John Anderson’s agreement share awards which would have vested during October 2007 and October 2008 were accelerated and vested 

on 23 December 2006. Share awards which would have vested during October 2009 lapsed as part of the termination agreement. 

7  Vesting subject to performance conditions.

38

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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The closing price of one Ordinary Share was 132.5p at 
29 December 2006. The highest closing price during 2006 
was 244.8p and the lowest was 93.5p.

No Director was materially interested during the year in any 
contract which was significant in relation to the business of 
the Company otherwise than as disclosed in the Prospectus 
or these Report and Accounts.

Total shareholder return
The chart below shows the volume of an investment of 
Sterling £100 in the companies shares and in the FTSE 250 
Index from admission to 31 December 2006. The Directors 
have chosen the FTSE 250 Index as the most appropriate 
comparator index as the company was a constituent 
member until October 2006. 

Value of Sterling £100 in 888 Since 
IPO v. FTSE 250
160

120

80

40

0

888 share
FTSE 250

5
0
/
9
/
9
2

5
0
/
0
1
/
3
1

5
0
/
0
1
/
7
2

5
0
/
1
1
/
0
1

5
0
/
1
1
/
4
2

5
0
/
2
1
/
8

5
0
/
2
1
/
2
2

6
0
/
1
/
5

6
0
/
2
/
2

6
0
/
1
/
9
1

6
0
/
2
/
6
1

6
0
/
3
/
2

6
0
/
3
/
6
1

6
0
/
3
/
0
3

6
0
/
4
/
3
1

6
0
/
4
/
7
2

6
0
/
5
/
1
1

6
0
/
5
/
5
2

6
0
/
6
/
8

6
0
/
6
/
2
2

6
0
/
7
/
6

6
0
/
8
/
3

6
0
/
7
/
0
2

6
0
/
8
/
7
1

6
0
/
8
/
1
3

6
0
/
9
/
4
1

6
0
/
9
/
8
2

6
0
/
0
1
/
2
1

6
0
/
0
1
/
6
2

6
0
/
1
1
/
9

6
0
/
1
1
/
3
2

6
0
/
2
1
/
7

6
0
/
2
1
/
1
2

Approval
This report was approved by the Board and signed on its 
behalf by:

Brian Mattingley
Chairman of the Remuneration Committee
30 April 2007

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

39

 
Directors’ Report

The Directors submit to the members their Annual Report 
and Accounts of the Group for the year ended 31 December 
2006. The report on Corporate Governance and the 
Remuneration Report on pages 29 to 30 and 33 to 39 
respectively, form part of this Directors’ Report.

Principal activities
During 2006 the Group’s principal activities were the 
provision of online gaming entertainment. A review of the 
business is given in the Chairman’s statement on pages 4 to 
5, the Chief Executive Officer’s Review on pages 6 to 11 and 
the Enhanced Business Review on pages 12 to 27. 

The principal subsidiary undertakings are listed on page 60.

Results and dividends
The Group’s profit for the financial year of US$74.5 million is 
reported in the Consolidated Income Statement on page 44. 
The Board has recommended a final dividend in respect of 
the financial year in an amount of 8.88¢ per share. 

Directors and their interests 
Biographical details of the current Board of Directors are 
shown on page 28. The Directors who served during the 
year are shown below:

John Anderson 

Marie Stevens 

Gigi Levy 
Aviad Kobrine 

Shay Ben-Yitzhak 

Richard Kilsby 

Brian Mattingley 

Michael Constantine 

Amos Pickel 

 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 1 February 2005,  
 resigned 10 March 2006)
 (appointed 18 June 2006)
 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 30 August 2005  
 and re-appointed 10 May 2006)
 (appointed 14 March 2006)

The beneficial and non-beneficial interests of the Directors  
in shares of the Company are set out in the Remuneration 
Report on pages 33 to 39.

Except as noted above, none of the Directors had any 
interests in the shares of the Company or in any material 
contract or arrangement with the Company or any of 
its subsidiaries.

Gigi Levy, who was appointed as a Director during the year, 
will retire at the Annual General Meeting and, being eligible, 
will offer himself for re-election.

Brian Mattingley, Michael Constantine and Amos Pickel will 
retire by rotation and offer themselves for re-election.

Share capital
Changes in the Company’s share capital during the financial 
year are given in note 14 to the Consolidated Financial 
Statements on page 59.

Substantial shareholdings 
As at 30/4/2007 the Company had been notified of the 
following interests in 3% or more of its share capital:

E Shaked Shares Trust 
O Shaked Shares Trust 
Ben-Yitzhak Family Shares Trust 

Number of 
Shares 

% Issued
Share Capital

86,283,534 
86,283,534 
57,522,358 

25.56
25.56
17.04

As disclosed in the Prospectus, a Relationship Agreement 
governing the relationship between the above Principal 
Shareholder Trusts and the Company was entered into in 
connection with the Company’s flotation. The Relationship 
Agreement provides that all transactions between the Group 
and the Principal Shareholder Trusts will be on a normal 
business basis, that the Group will be allowed to carry on 
business independently of them and that the Principal 
Shareholder Trusts will not cause the Group to contravene 
the Combined Code unless required by law or as 
contemplated in the Relationship Agreement. It further 
provides that each of the Principal Shareholder Trusts  
will not solicit Group employees without consent, that only 
Independent Directors can vote on proposals to amend  
the Relationship Agreement, that the Principal Shareholder 
Trusts will consult the Group prior to disposing of a 
significant number of shares in order to maintain an orderly 
market and shall not disclose confidential information unless 
required to do so or having first received the Company’s 
consent. The Relationship Agreement also includes 
restrictions on the Principal Shareholder Trusts, power to 
appoint Directors and obligations to ensure that the majority 
of the Board, excluding the Chairman, is independent. The 
Principal Shareholder Trusts can nominate a Non-executive 
Director for appointment to the Board and the Directors  
will consider the appointment of the nominated person to  
the Remuneration Committee. In the event that this right  
is exercised and it results in fewer than half the Board 
(excluding the Chairman of the Board) being Independent 
Directors, such appointment shall only become effective 
upon the appointment to the Board of an additional 
Independent Director. Such restrictions and obligations 
apply whilst the E Shaked Shares Trust and O Shaked 
Shares Trust collectively or the Ben-Yitzhak Family  
Shares Trust individually, hold not less than 7.5%.

40

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Directors’ Responsibility Statement
The Directors are responsible for keeping proper accounting 
records which disclose with reasonable accuracy at any  
time the financial position of the Company, for safeguarding 
the assets, for taking reasonable steps for the prevention 
and detection of fraud and other irregularities and for the 
preparation of a Directors’ report which complies with the 
Gibraltar Companies (Accounts) Act 1999, the Gibraltar 
Companies (Consolidated Accounts) Act 1999 and the 
Gibraltar Companies Act 1930.

Financial statements are published on the Group’s website
in accordance with legislation in the UK governing the 
preparation and dissemination of financial statements,
which may vary from legislation in other jurisdictions. The 
maintenance and integrity of the Group’s website is the 
responsibility of the Directors. The Directors’ responsibility 
also extends to the ongoing integrity of the financial 
statements contained therein.

The Directors are responsible for preparing the Annual Report 
and the financial statements. The Directors are required to 
prepare financial statements for the Group in accordance 
with International Financial Reporting Standards (IFRSs) and 
have also chosen to prepare financial statements for the 
Company in accordance with IFRSs.

Group and Parent Company Financial Statements
Company law requires the Directors to prepare such 
financial statements in accordance with IFRSs and the 
Gibraltar Companies (Accounts) Act 1999, the Gibraltar 
Companies (Consolidated Accounts) Act 1999 and the 
Gibraltar Companies Act 1930.

International Accounting Standard 1 requires that financial 
statements present fairly for each financial year the 
Company’s financial position, financial performance and 
cash flows. This requires the faithful representation of the 
effects of transactions, other events and conditions in 
accordance with the definitions and recognition criteria for 
assets, liabilities, income and expenses set out in the 
International Accounting Standards Board’s “Framework for 
the preparation and presentation of financial statements”. 

In virtually all circumstances, a fair presentation will be 
achieved by compliance with all applicable IFRSs. A fair 
presentation also requires the Directors to:
•

consistently select and apply appropriate 
accounting policies;
present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information; and
provide additional disclosures when compliance with the 
specific requirements in IFRSs is insufficient to enable 
members to understand the impact of particular 
transactions, other events and conditions on the entity’s 
financial position and financial performance.

•

•

Auditors
A resolution for the reappointment of BDO Stoy Hayward 
LLP and BDO Fidecs Chartered Accountants Limited as 
auditors of the Company will be proposed at the 2007 
Annual General Meeting.

During the year ended 31 December 2006 BDO Stoy 
Hayward LLP were appointed auditors for the purposes of 
the Company meeting its obligations to prepare financial 
statements under the Listing Rules of the UK Listing 
Authority. For the purposes of filing the Company’s financial 
statements in Gibraltar, BDO Fidecs Chartered Accountants 
Limited have been appointed to act as auditors for the 
purposes of issuing an audit report pursuant to Section 10  
of the Gibraltar Companies (Accounts) Act 1999.

On behalf of the Board 

Gigi Levy
Chief Executive Officer
30 April 2007

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

41

 
Independent Auditors’ Report to 
the Shareholders of 888 Holdings 
Public Limited Company

We read other information contained in the Annual Report 
and consider whether it is consistent with the audited 
financial statements. The other information comprises only 
the Directors’ Report, Chairman’s Statement, Chief Executive 
Officer’s Review, Enhanced Business Review, Regulatory 
and Compliance Review, Corporate Governance Statement 
and the unaudited part of the Remuneration Report. We 
consider the implications for our report if we become aware 
of any apparent misstatements or material inconsistencies 
with the financial statements. Our responsibilities do not 
extend to any other information.

Our report has been prepared pursuant to the terms of our 
engagement letter and for no other purpose. No person  
is entitled to rely on this report unless such a person is a 
person entitled to rely upon this report by virtue of the terms 
of our engagement letter or has been expressly authorised to 
do so by our prior written consent. Save as above, we do not 
accept responsibility for this report to any other person or for 
any other purpose and we hereby expressly disclaim any 
and all such liability.

Basis of Audit Opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK and Ireland) issued by the 
Auditing Practices Board. An audit includes examination,  
on a test basis, of evidence relevant to the amounts 
and disclosures in the financial statements and the part 
of the Remuneration Report described as having been 
audited. It also includes an assessment of the significant 
estimates and judgements made by the Directors in the 
preparation of the financial statements, and of whether 
the accounting policies are appropriate to the Group’s 
and Company’s circumstances, consistently applied 
and adequately disclosed.

We planned and performed our audit so as to obtain all  
the information and explanations which we considered 
necessary in order to provide us with sufficient evidence to 
give reasonable assurance that the financial statements and 
the parts of the remuneration report described as having 
been audited, are free from material misstatement, whether 
caused by fraud or other irregularity or error. In forming our 
opinion we also evaluated the overall adequacy of the 
presentation of information in the financial statements  
and the part of the Remuneration Report to be audited.

We have audited the Group and the Company financial 
statements (the “financial statements”) of 888 Holdings 
Public Limited Company for the year ended 31 December 
2006 which comprise the Group Income Statement, the 
Group and Company Balance Sheets, the Group and 
Company Cash Flow Statements, the Group and Company 
Statement of Changes in Equity and the related notes 1 to 
23 to the Consolidated Financial Statements and notes 1 to 
10 to the Company Financial Statements. These financial 
statements have been prepared under the accounting 
policies set out therein. We have also audited the parts of  
the Remuneration Report described as having been audited.

Respective Responsibilities of Directors and Auditors
The Directors’ responsibilities for preparing the Annual 
Report and the financial statements in accordance with 
applicable law and International Financial Reporting 
Standards (“IFRSs”) as adopted by the European Union
are set out in the Statement of Directors’ Responsibilities. 
888 Holdings Public Limited Company has complied with
the requirements of rules 9.8.6 and 9.8.8 of the Listing Rules 
in preparing its Annual Report and has also complied with 
schedule 7A of the UK Companies Act 1985, as if it was 
incorporated in the UK.

Our responsibility is to audit the financial statements in 
accordance with relevant legal and regulatory requirements 
and International Standards on Auditing (UK and Ireland). 

We report to you our opinion as to whether the financial 
statements give a true and fair view and whether the financial 
statements have been properly prepared in accordance  
with the Gibraltar Companies (Accounts) Act 1999, Gibraltar 
Companies (Consolidated Accounts) Act 1999 and the 
Gibraltar Companies Act 1930, and the part of the 
Remuneration Report described as having been audited,  
has been properly prepared in accordance with Schedule  
7A of the UK Companies Act 1985. We also report to you  
if, in our opinion, the Directors’ Report is not consistent  
with the financial statements, if the Company has not kept  
proper accounting records, if we have not received all the 
information and explanations we require for our audit or if 
information specified by the Listing Rules and Gibraltar 
legislation is not disclosed.

We review whether the Corporate Governance Statement 
reflects the Company’s compliance with the nine provisions 
of the 2003 FRC Combined Code specified for our review by 
the Listing Rules of the Financial Services Authority, and we 
report if it does not. We are not required to consider whether 
the Board’s statements on internal control cover all risks  
and controls, or form an opinion on the effectiveness of the 
Group’s corporate governance procedures or its risk and 
control procedures.

42

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Opinion
In our opinion:
•

the Group financial statements give a true and fair view,  
in accordance with IFRSs as adopted by the European 
Union, of the state of the Group’s and the Company’s 
affairs as at 31 December 2006 and of the Group’s profit 
for the year then ended;
the financial statements have been properly prepared in 
accordance with the Gibraltar Companies (Accounts) Act 
1999, Gibraltar Companies (Consolidated Accounts) Act 
1999 and the Gibraltar Companies Act 1930;
the part of the Remuneration Report described as having 
been audited has been properly prepared in accordance 
with Schedule 7A of the UK Companies Act 1985; and
the information given in the Director’s Report is consistent 
with the Financial Statements.

•

•

•

Emphasis of matter – Regulatory Position
In forming our opinion, which is not qualified, we have 
considered the adequacy of, and draw attention to, the 
disclosures made in note 22 to the financial statements 
concerning the residual risk of an adverse impact arising 
from the Group having had customers in the US prior to  
the enactment of the UIGEA.

Note 22 includes a statement that the Board is not able to 
identify reliably at this stage what, if any, liability may arise 
and accordingly no provision has been made.

BDO Stoy Hayward LLP 
Chartered Accountants 
8 Baker Street 
London WIU 3LL 
UK 

Date: 30 April 2007

BDO Fidecs Chartered
Accountants Limited
Chartered Accountants
Montagu Pavilion
8-10 Queensway
Gibraltar

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

43

 
Consolidated Income Statement
for the year ended 31 December 2006

Continuing operations
Net Gaming Revenue	
Operating	expenses	
Research	and	development	expenses		
Selling	and	marketing	expenses	
Administrative	expenses	

	 Operating	profit	(loss)	before	share	benefit	charges	 	

	 Charges	in	respect	of	shares	granted	to	employees	on	IPO	

	 Charges	in	respect	of	share	and	option	awards	

	 Total	share	benefit	charges	

Operating	profit	(loss)	
Finance	income	

Profit (loss) before tax	
Taxation	

Profit (loss) from continuing operations	

Profit from discontinued operations  	

Profit after tax for the year attributable to equity holders of parent	 	

Earnings per share	
Basic	
Diluted	

Discontinued operations	
Basic	
Diluted	

Total	
Basic	
Diluted	

The	notes	on	pages	48	to	65	form	part	of	these	financial	statements.

Year ended	
31 December	
2006	

Year	ended
31	December
2005

Note	

US$’000	

US$’000

3	

4	

5	

6	

157,000	
49,448	
19,381	
51,037	
28,653	

17,310	

–	

8,829	

8,829	

8,481	
4,883	

13,364	
3,117	

10,247	

21		

64,254	

74,501	

7	

21f	

7	

3.0¢	
3.0¢	

19.1¢	
18.8¢	

22.1¢	
21.8¢	

122,982
43,308
11,318
54,920
34,208

(3,538)

15,087

2,147

17,234

(20,772)
735

(20,037)
2,136

(22,173)

70,188

48,015

(6.6)¢
(6.6)¢

20.8¢
20.8¢

14.2¢
14.2¢

44

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Consolidated Balance Sheet
at 31 December 2006

Assets
Non-current	assets
Intangible	assets	
Property,	plant	and	equipment	
Deferred	taxes	

Current assets	
Cash	and	cash	equivalents	
Trade	and	other	receivables	
Amounts	due	from	related	parties	

Total assets	

Equity and liabilities
Equity attributable to equity holders of the parent
Share	capital	
Share	benefit	reserve	
Retained	earnings	

Total equity attributable to equity holders of the parent 

Liabilities 
Current liabilities	
Trade	and	other	payables	
Member	deposits	
Amounts	due	to	related	parties	

Total liabilities 

Total equity and liabilities 

Approved	by	the	Board	and	authorised	for	issue	on	30	April	2007.

Gigi Levy  
Chief	Executive	Officer	

Aviad Kobrine
Chief	Financial	Officer

The	notes	on	pages	48	to	65	form	part	of	these	financial	statements.

31 December	
2006	
US$’000	

31	December
2005
US$’000

Note	

9	
10	
11	

12	
13	
18	

14	

15	

18	

–	
 13,033	
546	

13,579	

114,356	
9,669	
–	

124,025	

137,604	

3,073	
9,332	
74,597	

87,002	

27,931	
22,671	
–	

50,602	

137,604	

–
8,341
361

8,702

62,202
15,013
1,649

78,864

87,566

3,068
2,147
27,115

32,330

25,593
29,325
318

55,236

87,566

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

45

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
		
		
	
	
		
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
		
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
Consolidated Statement of Changes  
in Equity 
for the year ended 31 December 2006

Share	
capital	
US$’000	

Share	benefit	
reserve	
US$’000	

Accumulated
profit	
US$’000	

Balance at 1 January 2005	
Profit	for	the	year	
Dividend	paid	
Redemption	of	preference	share	capital	
Share	benefit	charge	
Transfer	of	shares	granted	on	IPO	
Redenomination	translation	effect	

Balance at 1 January 2006	

Profit	for	the	year	
Dividend	paid	
Issue	of	shares	
Lapsed	share	benefit	charge	
Share	benefit	charge	

Balance at 31 December 2006 

The	notes	on	pages	48	to	65	form	part	of	these	financial	statements.

3,066	
–	
–	
(1)	
–	
–	
3	

3,068	

– 
– 
5 
– 
– 

3,073 

–	
–	
–	
–	
17,234	
(15,087)	
–	

2,147	

– 
– 
(5) 
(1,639) 
8,829 

9,332 

Total
US$’000

30,179
48,015
(63,100)
(1)
17,234
–
3

27,113	
48,015	
(63,100)	
–	
–	
15,087	
–	

27,115	

32,330

74,501 
(28,658) 
– 
1,639 
– 

74,501
(28,658)
–
–
8,829

74,597 

87,002

46

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Consolidated Statement of Cash Flows
for the year ended 31 December 2006

Cash flows from operating activities	 	
	 Profit	before	tax	
Adjustments for	
	 Depreciation	
	 Loss	on	sale	of	property,	plant	and	equipment	
	 Amortisation	
Impairment	

	 Translation	effect	of	redenomination	of	share	capital	

Interest	received	

	 Share	benefit	charges	

Decrease	in	trade	receivables	
Decrease	(increase)	in	related	party	balances	
(Increase)	decrease	in	other	accounts	receivable	
(Decrease)	increase	in	trade	payables	 	
(Decrease)	increase	in	member	deposits	
Increase	in	other	accounts	payable	

Cash generated from operations 
Tax	paid	

Net cash generated from operating activities 
Cash flows from investing activities
	 Purchase	of	intangibles	
	 Cash	acquired	on	combination	with	ACTeCASH	
	 Purchase	of	property,	plant	and	equipment	
	 Proceeds	from	sale	of	property,	plant	and	equipment	

Interest	received	

Net cash used in investing activities   
Cash flows from financing activities	 	

Issue/redemption	of	shares	

	 Dividends	paid	

Net cash used in financing activities   

Net increase in cash and cash equivalents 
Cash	and	cash	equivalents	at	the	beginning	of	the	year	

Cash and cash equivalents at the end of the year 

The	notes	on	pages	48	to	65	form	part	of	these	financial	statements.

Year ended 
31 December 
2006 
US$’000 

Year ended	
31 December	
2006	
US$’000	

Year	ended	
31	December	
2005	
US$’000	

Year	ended
31	December
2005
US$’000

77,618	

3,801	
29	
–	
–	
–	
(4,879)	
8,829	

85,398 	
6,346	
1,331	
(1,002)	
(1,439)	
(6,654)	
3,527	

87,507	
(3,052)	

–	
–	
(8,621)	
99	
4,879	

–	
(28,658)	

50,151	

2,700	
32	
20	
832	
3
(683)	
17,234

70,289	
579	
(638)	
142	
1,177	
10,184	
9,680	

91,413	
(3,160)	

84,455	

88,253

(400)	
263	
(3,831)	
–	
683	

(3,643)	

(3,285)

(1)	
(63,100)	

(28,658)	

52,154	
62,202	

114,356	

(63,101)

21,867
40,335

62,202

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

47

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
 
	
	
	
	
	
	
 
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
	
	
	
	
	
	
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
	
 
 
 
 
	
	
	
	
	
 
 
 
 
	
Notes to the Consolidated 
Financial Statements

1 General information
Company description and activities
888	Holdings	Public	Limited	Company	(the	“Company”)	and	its	subsidiaries	(together	the	“Group”)	was	founded	in	1997	and	
originally	operated	as	a	holding	company	domiciled	in	the	British	Virgin	Islands.	On	12	January	2000,	the	Company	was	
continued	in	Antigua	and	Barbuda	as	a	corporation	under	the	International	Business	Corporation	Act	1982	with	registered	
number	12512.	On	17	December	2003,	the	Company	redomiciled	in	Gibraltar	with	the	Company	number	90099.	On	4	October	
2005,	the	Company	was	admitted	to	the	Official	list	of	the	UKLA	and	admitted	to	trading	on	the	London	Stock	Exchange.

The	Group	has	developed	innovative	proprietary	software	applications	solutions	for	virtual	Casinos,	for	Poker	rooms,	
e-commerce,	credit-card	clearing	services	and	online	advertising	methodologies.

Cassava	Enterprises	(Gibraltar)	Limited	(a	subsidiary)	carried	out	the	operations	of	the	Group	during	the	year,	principally	
under	the	name	www.888.com	under	the	terms	of	a	gaming	licence	issued	in	Gibraltar.	

Definitions
In	these	financial	statements:

The	Company	
The	Group	
Subsidiaries	

Related	parties	

888	Holdings	Public	Limited	Company.
888	Holdings	Public	Limited	Company	and	its	subsidiaries.
	Companies	over	which	the	Company	has	control	(as	defined	in	International	Accounting	Standard	27)	
“Consolidated	and	Separate	Financial	Statements”	and	whose	accounts	are	consolidated	with	those	of	
the	Company.
As	defined	in	International	Accounting	Standard	24	–	“Related	Party	Disclosures”.

2 Significant accounting policies
The	significant	accounting	policies	applied	in	the	preparation	of	the	financial	statements	are	as	follows:

Basis of preparation
The	consolidated	financial	statements	of	the	Group	have	been	prepared	in	accordance	with	International	Financial	Reporting	
Standards,	including	International	Accounting	Standards	(“IAS”)	and	Interpretations,	adopted	by	the	International	Accounting	
Standards	Board	(“IASB”)	and	endorsed	for	use	by	companies	listed	on	an	EU	regulated	market.

The	significant	accounting	policies	applied	in	the	financial	statements	of	the	Group	in	the	prior	years	are	applied	consistently	
in	these	financial	statements.

The	financial	statements	are	presented	in	thousands	of	US	dollars	(US$’000)	because	that	is	the	currency	the	Group	
primarily	trades	with	its	customers	in.

The	consolidated	financial	statements	comply	with	the	Gibraltar	Companies	(Accounts)	Act	1999,	the	Gibraltar	Companies	
(Consolidated	Accounts)	Act	1999	and	the	Gibraltar	Companies	Act	1930.

The	following	interpretations,	issued	by	the	International	Financial	Reporting	Interpretations	Committee	(IFRIC),	are	effective	
for	the	first	time	in	the	current	financial	year	and	have	been	adopted	by	the	Group	with	no	significant	impact	on	its	
consolidated	results	or	financial	position:

IFRIC	4	–		Determining	whether	an	arrangement	contains	a	lease	(effective	for	annual	periods	beginning	on	or	after	1	January	2006).

IFRIC	5	–		Rights	to	interests	arising	from	decommissioning,	restoration	and	environmental	rehabilitation	funds	(effective	for	

annual	periods	beginning	on	or	after	1	January	2006).

IFIRC	6	–		Liabilities	arising	from	participating	in	a	specific	market,	waste	electrical	and	electronic	equipment	(effective	for	

annual	periods	beginning	on	or	after	1	December	2005).

The	following	standards	and	interpretations,	issued	by	the	IASB	or	IFRIC,	have	not	been	adopted	by	the	Group,	and	the	
Group	is	currently	assessing	the	impact	these	standards	and	interpretations	will	have	on	the	presentation	of	its	consolidated	
results	in	future	periods:

IFRS	7	–	Financial	instruments:	disclosure	(effective	for	annual	periods	beginning	on	or	after	1	January	2007).

IFRS	8	–	Operating	segments	(effective	for	annual	periods	beginning	on	or	after	1	January	2009).

48

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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2 Significant accounting policies continued
IFRIC	7	–			Applying	the	restatement	approach	under	IAS	29	–	Financial	reporting	in	hyperinflationary	economies	(effective	for	

annual	periods	beginning	on	or	after	1	March	2006).

IFRIC	8	–		Scope	of	IFRS	2	–	Accounting	for	share-based	payments	(effective	for	annual	periods	beginning	on	or	after	1	May	2006).

IFRIC	9	–	Reassessment	of	embedded	derivatives	(effective	for	annual	periods	beginning	on	or	after	1	June	2006).

IFRIC	10	–	Interim	financial	reporting	and	impairment	(effective	for	annual	periods	beginning	on	or	after	1	November	2006).

IFRIC	11	–	Group	and	treasury	share	transactions	(effective	for	annual	periods	beginning	on	or	after	1	March	2007).

IFRIC	12	–	Service	concession	arrangements	(effective	for	annual	periods	beginning	on	or	after	1	January	2008).

IAS	23	(revised)	–	Borrowing	costs	(effective	for	annual	periods	beginning	on	or	after	1	January	2009).

IFRS	8	contains	requirements	for	the	disclosure	of	information	about	an	entity’s	operating	segments	and	also	about	the	
entity’s	products	and	services,	the	geographical	areas	in	which	it	operates,	and	its	major	customers.	The	standard	is	
concerned	only	with	the	disclosure	and	replaces	IAS	14	–	Segment	reporting.

Critical accounting policies, estimates and adjustments
The	preparation	of	consolidated	financial	statements	under	IFRS	requires	the	Group	to	make	estimates	and	judgements	that	
affect	the	application	of	policies	and	reported	amounts.	Estimates	and	judgements	are	continually	evaluated	and	are	based	
on	historical	experience	and	other	factors,	including	expectations	of	future	events	that	are	believed	to	be	reasonable	under	
the	circumstances.	Actual	results	may	differ	from	these	estimates.

Included	in	this	note	are	accounting	policies	which	cover	areas	that	the	Directors	consider	require	estimates	and	assumptions	
which	have	a	significant	risk	of	causing	a	material	adjustment	to	the	carrying	amount	of	assets	and	liabilities	within	the	next	
financial	year.	These	policies	together	with	references	to	the	related	notes	to	the	financial	information	can	be	found	below:

Taxation	
Share-based	payments	
Discontinued	operations	
Contingent	liabilities	

Note	6
Note	17
Note	21
Note	22

Presentation of continuing and discontinued operations
As	a	result	of	enactment	of	the	UIGEA	in	October	2006,	the	Group	withdrew	from	offering	real-money	activity	to	the	US	
facing	market.

Although	the	Group	did	not	operate	the	US	facing	business	as	a	separate	business,	it	is	a	separate	geographical	segment		
of	the	Group’s	business	and	in	accordance	with	IFRS	5	–	“Non-Current	Assets	Held	for	Sale	and	Discontinued	Operations”	
the	income	statement	and	related	notes	are	required	to	show	continued	and	discontinued	operations	separately.	

Net	Gaming	Revenue	and	certain	direct	costs	associated	with	the	discontinued	operations,	which	are	of	distinct	nature,	
were	allocated	accordingly.	Other	costs	(such	as	R&D	expenses,	IT	expenses,	Share	benefit	charges,	office	rent	and	
associated	cost,	depreciation	of	fixed	assets,	gaming	duty,	Directors	and	Officers	insurance,	Directors’	fees	and	tax),	which	
are	not	distinguishable,	were	all	allocated	to	the	continuing	operations	and	not	to	the	discontinued	business.	In	allocating	the	
rest	of	the	costs	of	the	Group	between	the	two	operations,	management	has	applied	reasonable	estimates	in	accordance	
with	applicable	accounting	standards.	However,	as	estimates	have	necessarily	been	used	in	disclosing	a	geographical	
segment	as	a	discontinued	operations,	the	results	do	not	necessarily	reflect	the	financial	performance	which	would	have	
been	achieved	had	the	discontinued	operations	been	managed	as	a	stand-alone	business.

Basis of consolidation
The	consolidated	financial	statements	include	the	accounts	of	the	Company	and	its	subsidiaries.	The	subsidiaries	are	
Companies	controlled	by	888	Holdings	Public	Limited	Company.	Control	exists	where	the	Company	has	the	power	to	
govern	the	financial	and	operating	policies	of	an	entity	so	as	to	obtain	benefits	from	its	activities.	Subsidiaries	are	
consolidated	from	the	date	the	parent	gained	control	until	such	time	as	control	ceases.	

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49

Notes to the Consolidated 
Financial Statements continued

2 Significant accounting policies continued
The	financial	statements	of	the	subsidiaries	are	included	in	the	consolidated	financial	statements	using	the	purchase	method	of	
accounting.	On	the	date	of	the	acquisition,	the	assets	and	liabilities	of	a	subsidiary	are	measured	at	their	fair	values	and	any	
excess	of	the	fair	value	of	the	acquisition	over	the	fair	values	of	the	identifiable	net	assets	acquired	is	recognised	as	goodwill.
Inter-company	transactions	and	balances	are	eliminated	on	consolidation.

The	financial	statements	of	subsidiaries	are	prepared	for	the	same	reporting	period	as	the	parent	company	and	using	
consistent	accounting	policies.

Use of estimates
The	preparation	of	financial	statements	in	conformity	with	generally	accepted	accounting	principles	requires	management		
to	make	estimates	and	assumptions	that	affect	the	amounts	reported	in	the	financial	statements	and	accompanying	notes.	
Actual	results	could	differ	from	those	estimates.

Net Gaming Revenue
Revenue	is	recognised	to	the	extent	that	it	is	probable	that	economic	benefits	will	flow	to	the	Group	and	the	revenue	can	be	
reliably	measured.

Net	Gaming	Revenue	is	defined	as	follows:

Casino
Casino	winnings	that	are	the	differences	between	the	amounts	of	bets	placed	by	members	less	amounts	won	by	members.

Poker
Ring	games	–	Rake,	which	is	the	commission	charged	from	each	winning	hand	played.
Tournaments	–	Entry	fees	charged	for	participation	in	Poker	tournaments.

Casino	winnings	and	revenues	from	the	Poker	business	are	stated	after	deduction	of	certain	bonuses	granted	to	members.

Foreign currency
Monetary	assets	and	liabilities	denominated	in	non-US	dollar	currencies	are	translated	into	US	dollar	equivalents	using	year-
end	spot	foreign	exchange	rates.	Non-monetary	assets	and	liabilities	are	translated	using	exchange	rates	prevailing	at	the	dates	
of	the	transactions.	Exchange	rate	differences	on	foreign	currency	transactions	are	included	in	administrative	expenses.

The	results	and	financial	position	of	all	Group	entities	that	have	a	functional	currency	different	from	US	dollars	are	translated	
into	the	presentation	currency	as	follows:

(i)			monetary	assets	and	liabilities	for	each	balance	sheet	presented	are	translated	at	the	closing	rate	at	the	date	of	that	

balance	sheet;

(ii)	income	and	expenses	for	each	income	statement	are	translated	at	an	average	exchange	rate	(unless	this	average	is	not	a	
reasonable	approximation	of	the	cumulative	effect	of	the	rates	prevailing	on	the	transaction	dates,	in	which	case	income	
and	expenses	are	translated	at	the	dates	of	the	transactions);	and

(iii)	exchange	rate	differences	on	translation	of	Group	entities	that	have	functional	currencies	different	from	US	dollars	are	

included	in	administrative	expenses.

Research and development costs
Research	and	development	expenditure	is	charged	to	the	statement	of	income	as	incurred.	IAS	38	“Intangible	Assets”	
requires	capitalisation	of	certain	software	development	costs,	subsequent	to	technological	and	commercial	feasibility		
being	established	and	the	Group	having	sufficient	resources	to	complete	development.	Based	on	the	Group’s	product-
development	process,	technological	feasibility	and	therefore	the	creation	of	substantially	improved	product,	is	only	
established	upon	the	completion	of	a	working	model.	The	Group	generally	does	not	incur	any	significant	costs	between		
the	completion	of	the	working	model	and	the	point	at	which	the	product	is	ready	for	general	release.	

Taxation
The	tax	expense	represents	tax	payable	for	the	year	based	on	currently	applicable	tax	rates.

Deferred	tax	assets	and	liabilities	are	recognised	where	the	carrying	amount	of	an	asset	or	liability	in	the	balance	sheet	
differs	from	its	tax	base.	Recognition	of	deferred	tax	assets	is	restricted	to	those	instances	where	it	is	probable	that	taxable	
profit	will	be	available	against	which	the	difference	can	be	utilised.	The	amount	of	the	asset	or	liability	is	determined	using	tax	

50

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2 Significant accounting policies continued
rates	that	have	been	enacted	or	substantively	enacted	by	the	balance	sheet	date	and	are	expected	to	apply	when	the	
deferred	tax	liabilities/(assets)	are	settled/(recovered).

Intangible assets
All	intangible	assets	are	initially	recognised	at	cost.

Amortisation	is	provided	to	write	off	the	cost,	less	estimated	residual	values,	of	all	intangible	assets,	evenly	over	their	
expected	useful	lives,	and	the	charge	is	included	within	operating	expenses.	Intangible	assets	are	reviewed	annually	
for	evidence	of	impairment.	The	annual	amortisation	rate	is	as	follows:

Domain	names	–	10%

Property, plant and equipment
Property,	plant	and	equipment	is	stated	at	historic	cost	less	accumulated	depreciation.	Carrying	amounts	are	reviewed		
at	each	balance	sheet	date	for	impairment.

Depreciation	is	calculated	using	the	straight-line	method,	at	annual	rates	estimated	to	write	off	the	cost	of	the	assets	less	
their	estimated	residual	values	over	their	expected	useful	lives.	The	annual	depreciation	rates	are	as	follows:	

IT	equipment	
Office	furniture	and	equipment	
Motor	vehicles	
Leasehold	improvements	

33%
7–15%
15%
	Over	the	shorter	of	the	term	of	the	lease	or	useful	lives

Impairment of non-financial assets
Impairment	tests	on	goodwill	and	other	intangible	assets	with	indefinite	useful	economic	lives	and	other	non-financial	assets	
are	subject	to	impairment	tests	whenever	events	or	changes	in	circumstances	indicate	that	their	carrying	amount	may	not	
be	recoverable.	Where	the	carrying	value	of	an	asset	exceeds	its	recoverable	amount	(i.e.	the	higher	of	value	in	use	and	fair	
value	less	costs	to	sell),	the	asset	is	written	down	accordingly.

Where	it	is	not	possible	to	estimate	the	recoverable	amount	of	an	individual	asset,	the	impairment	test	is	carried	out	on	
the	asset’s	cash	generating	unit	(i.e.	the	lowest	group	of	assets	in	which	the	asset	belongs	for	which	there	are	separately	
identifiable	cash	flows).

Trade receivables
Trade	receivables	are	recognised	and	carried	at	the	original	transaction	value	and	principally	comprise	amounts	due	from	
the	credit	card	companies	and	from	e-payment	companies.	An	estimate	for	doubtful	debts	is	made	when	collection	of	the	
full	amount	is	no	longer	probable.	Bad	debts	are	written	off	when	identified.

Cash and cash equivalents
Cash	comprises	cash	in	hand	and	balances	with	banks.	Cash	equivalents	are	short-term,	highly	liquid	investments	that	are	
readily	convertible	to	known	amounts	of	cash.	They	include	short-term	bank	deposits	originally	purchased	with	maturities	
of	three	months	or	less.	

Equity
Equity	issued	by	the	Company	is	recorded	as	the	proceeds	received,	net	of	direct	issue	costs.

Trade and other payables
Trade	and	other	payables	are	recognised	and	carried	at	the	original	transaction	value.

Chargebacks and returned e-cheques
The	cost	of	chargebacks	and	returned	e-cheques	is	included	in	operating	expenses.

Leases
Leases	are	classified	as	finance	leases	wherever	the	terms	of	the	lease	transfer	substantially	all	the	risks	and	rewards	of	
ownership	to	the	Group.	All	other	leases	are	classified	as	operating	leases	and	rentals	payable	are	charged	to	income	on	a	
straight-line	basis	over	the	term	of	the	lease.	

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51

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Notes to the Consolidated 
Financial Statements continued

2 Significant accounting policies continued
Provisions
Provisions	are	recognised	when	the	Group	has	a	present	or	constructive	obligation	as	a	result	of	a	past	event	from	which	
it	is	probable	that	it	will	result	in	an	outflow	of	economic	benefits	that	can	be	reasonably	estimated.

Financial instruments
The	carrying	amounts	of	cash	and	cash	equivalents,	related	parties,	trade	receivables,	other	accounts	receivable,	trade	
payables,	member	deposits	and	other	accounts	payable	approximate	to	their	fair	value.

The	Group	does	not	hold	or	issue	derivative	financial	instruments	for	trading	purposes.

Segment information
A	business	segment	is	a	distinguishable	component	of	the	Group	that	is	engaged	in	providing	an	individual	product	or	
service	or	a	group	of	related	products	or	services	and	that	is	subject	to	risks	and	returns	that	are	different	from	those	of	
other	business	segments.	A	geographical	segment	is	a	distinguishable	component	of	the	Group	that	is	engaged	in	providing	
products	or	services	within	a	particular	environment	and	that	is	subject	to	risks	and	returns	that	are	different	from	those	of	
components	operating	in	other	economic	environments.	

The	Group	operates	in	the	following	online	gaming	segments:
•
•

Casino
Poker	

Member deposits
Member	deposits	are	the	amounts	that	clients	place	in	the	Group’s	electronic	“wallet”	or	bankroll,	including	provision	for	
bonuses	granted	by	the	Group,	less	management	fees	and	charges	applied	to	member	accounts,	along	with	full	provision	
for	Casino	jackpots.	These	amounts	are	repayable	on	demand	in	accordance	with	the	applicable	terms	and	conditions.

Dividends
Dividends	are	recognised	when	they	become	legally	payable.	In	the	case	of	interim	dividends	this	is	when	declared	by	the	
Directors.	In	the	case	of	final	dividends,	this	is	when	approved	by	the	shareholders	at	the	Annual	General	Meeting.

3 Segment information
Business segments – continuing operations

Net Gaming Revenue	

Result 
Segment	result	

Unallocated	corporate	expenses1	

Operating	profit	
Finance	income	
Tax	expense	

Profit	for	the	period	–	continuing	operations	
Profit	for	the	period	–	discontinued	operations	(Note	21a)	

Profit	for	the	period	

Assets	
Unallocated	corporate	assets		

Total	assets	

Liabilities	
Segment	liabilities	–	Poker	
Segment	liabilities	–	Casino	
Unallocated	corporate	liabilities	

Total	liabilities	

1		 Including	share	benefit	charges	of	US$8,829,000.

Casino 
US$’000 

	Year ended 31 December 2006
Poker 
US$’000 

Consolidated
US$’000

88,760	

68,240	

157,000

52,101 

41,374 

93,475

84,994

8,481
4,883
(3,117)	

10,247
64,254

74,501

137,604

137,604

15,445
7,226
27,931

50,602

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3 Segment information continued

Net Gaming Revenue 

Result 
Segment	result	

Unallocated	corporate	expenses1	

Operating	loss	
Finance	income	
Tax	expense	

Loss	for	the	period	–	continuing	operations	
Profit	for	the	period	–	discontinued	operations	(Note	21a)	

Profit	for	the	period	

Assets	
Unallocated	corporate	assets		

Total	assets	

Liabilities	
Segment	liabilities	–	Poker	
Segment	liabilities	–	Casino	
Unallocated	corporate	liabilities	

Total	liabilities	

	Year	ended	31	December	2005

Casino	
US$’000	

85,227	

Poker	
US$’000	

Consolidated
US$’000

37,755 

122,982

41,163	

13,957 

55,120

75,892

(20,772)
735
(2,136)

(22,173)
70,188

48,015

87,566

87,566

20,099
9,226
25,911

55,236

1	 	Including	share	benefit	charges	of	US$17,234,000.

Other	than	where	amounts	are	allocated	specifically	to	the	Casino	and	Poker	segments	above,	the	expenses,	assets	and	
liabilities	relate	jointly	to	both	segments.	Any	allocation	of	these	items	would	be	arbitrary.

Geographical segments
The	Group’s	performance	can	also	be	reviewed	by	considering	the	geographical	markets	and	geographical	locations	within	
which	the	Group	operates.	This	information	is	outlined	below:

Net Gaming Revenue by geographical market

UK	
Europe	
Americas	(excluding	US)	
Rest	of	World	

Net	Gaming	Revenue	–	Continuing	operations	
Net	Gaming	Revenue	–	Discontinued	operations	(Note	21c)	

Net	Gaming	Revenue	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

70,562	
57,056	
17,601	
11,781	

157,000	
132,907	

53,871
47,289
12,007
9,815

122,982
148,049

289,907	

271,031

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53

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Notes to the Consolidated 
Financial Statements continued

3 Segment information continued
Assets by geographical location

Caribbean	
Europe	
Rest	of	World	

4 Administrative expenses

Share	benefit	charges	–	all	equity	settled	
Other	administrative	expenses	

Administrative	expenses	–	Continuing	operations	
Administrative	expenses	–	Discontinued	operations	(Note	21a)	

Administrative expenses	

5 Operating profit (loss) from continuing operations

Operating	profit	(loss)	is	stated	after	charging:	
Staff	costs	
Audit	fees	
Other	fees	paid	to	auditors	
Depreciation	
Amortisation	
Impairment	
Chargebacks	and	returned	e-cheques	
Exchange	(gains)	losses	
Payment	service	providers’	commissions	
Share	benefit	charges	–	all	equity	settled	

Carrying amount of segment 
assets by location 

Additions to property, plant
and equipment

Year ended	
31 December	
2006	
US$’000	

Year	ended	
31	December	
2005	
US$’000	

Year ended	
31 December	
2006	
US$’000	

Year	ended
31	December
2005
US$’000

357	
121,008	
16,239	

137,604	

235	
74,589	
12,742	

87,566	

281	
1,832	
6,508	

8,621	

72
1,731
2,028

3,831

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

8,829	
19,824	

28,653	
7,284	

35,937	

17,234
16,974

34,208
3,120

37,328

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

52,131	
434	
179	
3,801	
–	
–	
2,507	
(4,742)	
9,140	
8,829	

36,822
357
104
2,700
20
832
3,226
423
9,719
17,234

In	the	income	statement	total	staff	costs,	excluding	share	benefit	charges	of	US$8,829,000	(2005:	US$17,234,000),	are	
included	within	the	following	expenditure	categories.

Operating	expenses	
Research	and	development	expenses		
Administrative	expenses	

At	31	December	2006	the	Company	employed	736	(2005:	886)	staff.

2006 	
US$’000	

23,810	
14,467	
13,854	

52,131	

2005
US$’000

19,507
9,968
7,347

36,822

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6 Taxation
Corporate taxes

Current	tax	
Deferred	tax	

Taxation expense	

Analysis of current tax for the year

Profit	before	taxation	

Current tax at the effective tax rate for the year	
Effect	of	provisions	(note	11) 

Taxation expense	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

3,663	
(546)	

3,117	

2,497
(361)

2,136

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

77,618	

50,151

3,663	
(546) 

3,117	

2,497
(361)

2,136

Current	tax	is	calculated	with	reference	to	the	profit	of	the	Company	and	its	subsidiaries	in	their	respective	countries	
of	operation:

Gibraltar	–	888	and	its	Gibraltar	registered	subsidiaries	are	subject	to	the	provisions	of	the	Gibraltar	Companies	(Taxation	
and	Concessions)	Act	(the	“CTCA”)	as	a	tax-exempt	Company.	Subject	to	a	change	of	ownership	or	activity	of	a	tax-
exempt	company,	the	grandfathering	of	tax-exempt	benefits	in	respect	of	existing	tax-exempt	companies	will	extend	
up	to	31	December	2010.	Domestic	corporate	tax	in	Gibraltar	is	35%	(2005:	35%).

Israel –	888’s	subsidiaries	in	Israel	have	entered	into	separate	transfer	pricing	agreements	on	an	arm’s-length	basis	with	the	
Israeli	Income	Tax	Commissioner.	Those	agreements	are	effective	until	the	end	of	2007	in	respect	of	the	Israeli	branch	of	
Intersafe	Global	Limited	and	2010	in	respect	of	Random	Logic	Limited.	Domestic	corporate	tax	in	Israel	is	31%	(2005:	33%).

UK	–	888’s	subsidiary	in	the	UK	pays	corporate	tax	in	the	UK	at	the	applicable	rate	of	30%	(2005:	30%).

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Notes to the Consolidated 
Financial Statements continued

7 Earnings per share 
Basic earnings per share from continuing operations
Basic	earnings	per	share	have	been	calculated	by	dividing	the	profit	(loss)	attributable	to	ordinary	shareholders	by	the	
weighted	average	number	of	shares	in	issue	during	the	year.

Diluted earnings per share
In	accordance	with	IAS	33,	“Earnings	per	share”,	the	weighted	average	number	of	shares	for	diluted	earnings	per	share	
takes	into	account	all	potentially	dilutive	shares	and	share	options	granted,	which	are	not	included	in	the	number	of	shares	
for	basic	earnings	per	share.	In	addition,	certain	employee	options	have	also	been	excluded	from	the	calculation	of	diluted	
EPS	as	their	exercise	price	is	greater	than	the	weighted	averaged	share	price	during	the	year	and	therefore	would	not	be	
advantageous	for	the	holders	to	exercise	the	option.	The	number	of	options	excluded	from	the	diluted	EPS	calculation	is	
3,230,182	(2005:	nil).

Profit	(loss)	from	continuing	operations	attributable	to	ordinary	shareholders	
Weighted	average	number	of	Ordinary	Shares	in	issue	
Weighted	average	number	of	dilutive	Ordinary	Shares		

Continuing operations	
Basic	
Diluted	

Discontinued operations (Note 21f)	
Basic	
Diluted	

Total 
Basic	
Diluted	

Earnings per share excluding share benefit charges

Profit	(loss)	from	continuing	operations	attributable	to	ordinary	shareholders	
Share	benefit	charges	

Profit	(loss)	excluding	share	benefit	charges	
Weighted	average	number	of	Ordinary	Shares	in	issue	
Weighted	average	number	of	dilutive	Ordinary	Shares		

Continuing operations	
Basic	earnings	per	share	excluding	share	benefit	charges	
Diluted	earnings	per	share	excluding	share	benefit	charges	

Discontinued operations (Note 21f) 
Basic	earnings	per	share	excluding	share	benefit	charges	
Diluted	earnings	per	share	excluding	share	benefit	charges	

Total	
Basic	earnings	per	share	excluding	share	benefit	charges	
Diluted	earnings	per	share	excluding	share	benefit	charges	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

10,247	

(22,173)
	 337,223,724	 337,096,320
	 341,834,214	 338,419,476

3.0¢	
3.0¢	

19.1¢	
18.8¢	

22.1¢	
21.8¢	

(6.6)¢
(6.6)¢

20.8¢
20.8¢

14.2¢
14.2¢

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

10,247	
8,829	

(22,173)
17,234

19,076	

(4,939)
  337,223,724	 337,096,320
	 341,834,214	 338,419,476

5.7¢	
5.6¢	

19.1¢	
18.8¢	

24.8¢	
24.4¢	

(1.5)¢
(1.5)¢

20.8¢
20.8¢

19.3¢
19.3¢

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

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8 Dividends

Interim	dividend	
Special	dividends	

Dividends	paid	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

15,172	
13,486	

28,658	

–
63,100

63,100

The	Board	of	Directors	has	recommended	to	the	shareholders	a	final	dividend	in	respect	of	the	year	ended	31	December	
2006	of	8.88¢	per	share.

9 Intangible assets
During	2005	there	were	additions	to	goodwill	and	domain	names	of	US$452,000	and	US$400,000	respectively.	During		
the	course	of	2005	these	balances	were	amortised	and	impaired	to	US$nil.	Consequently	the	net	book	value	of	intangible	
assets	at	31	December	2005	was	US$nil.

There	have	been	no	movements	in	respect	of	intangible	assets	during	the	current	year	and	hence	the	net	book	value	of	
intangible	assets	at	31	December	2006	was	US$nil.

10 Property, plant and equipment

Cost	
At	1	January	2006	
Additions	
Disposals	

At 31 December 2006 

Accumulated depreciation	
At	1	January	2006	
Charge	for	the	year	
Disposals	

At 31 December 2006 

Depreciated cost 
At 31 December 2006 

At	31	December	2005	

Prior year amounts	
Depreciated	cost	at	1	January	2005		
Additions	in	2005	
Disposals	in	2005	
Depreciation	in	2005	

Depreciated	cost	at	31	December	2005	

IT	equipment	
US$’000	

Office
furniture	and	
equipment	
US$’000	

Motor	
vehicles	
US$’000	

Leasehold	
improvements		
US$’000	

10,614	
3,163	
–	

13,777 

7,576	
2,085	
–	

9,661 

4,116 

3,038		

2,248	
2,420	
–	
(1,630)	

3,038	

2,077	
254	
–	

2,331 

618		
208	
–	

826 

1,505 

1,459		

1,087	
702	
–	
(330)	

1,459	

459		
–	
(163)	

296 

61	
128	
(35)	

154 

142 

398		

215	
272	
(32)	
(57)	

398	

	5,202		
	5,204	
–	

10,406 

1,756	
1,380	
–	

3,136 

7,270 

3,446		

3,692	
437	
–	
(683)	

3,446	

Total
US$’000

18,352	
8,621
(163)

26,810

	10,011	
3,801
(35)

13,777

13,033

8,341	

7,242
3,831
(32)
(2,700)

8,341

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Notes to the Consolidated 
Financial Statements continued

11 Deferred taxes
Deferred	taxes	reflect	the	net	tax	effects	of	temporary	differences	between	the	carrying	amounts	of	assets	and	liabilities		
for	financial	reporting	purposes	and	the	amounts	used	for	tax	purposes.	The	Group’s	deferred	tax	assets	resulting	from	
temporary	differences	are	as	follows:

Accrued	severance	pay	
Provision	for	share	option	charges	
Provision	for	vacation	
Provision	for	convalescence	

12 Cash and cash equivalents

Cash	and	cash	equivalents	
Restricted	cash	

Restricted	cash	primarily	relates	to	deposits	held	by	banks	for	guarantees.

13 Trade and other receivables

Trade	receivables	
Other	receivables	and	prepayments	

The	carrying	value	of	trade	and	other	receivables	approximates	to	their	fair	value.

31 December		
2006 	
US$’000	

31	December
2005
US$’000

141	
176	
213	
16	

546	

195
–
154
12

361

31 December		
2006 	
US$’000	

31	December
2005
US$’000

106,811	
7,545	

114,356	

56,146
6,056

62,202

31 December		
2006 	
US$’000	

31	December
2005
US$’000

6,189	
3,480	

9,669	

12,535
2,478

15,013

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

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14 Share capital
Share	capital	comprises	the	following:

Ordinary	Shares	of	US$1	each	
Effect	of	share	split	
Ordinary	Shares	of	£0.005	each	

Ordinary	Shares	of	US$1	each	
Effect	of	share	split	
Ordinary	Shares	of	£0.005	each	
Issue	of	Ordinary	Shares	of	£0.005	each	

Authorised

31 December	
2006	
Number	

31	December	
2005	
Number	

31 December	
2006	
US$’000	

31	December
2005
US$’000

3,101,000	
–	
(3,101,000)	
–	
  426,387,500	 426,387,500		

	 426,387,500	 426,387,500		

–	
–	
3,880	

3,880	

3,101
(3,101)
3,880

3,880

31 December	
2006	
Number	

Allotted, called up and fully paid
31 December	
31	December	
2006	
2005	
US$’000	
Number	

31	December
2005
US$’000

3,064,512	
–	
(3,064,512)	
–	
	 337,096,320	 337,096,320	
–	

522,500	

	 337,618,820	 337,096,320	

–	
–	
3,068	
5	

3,073	

3,065
(3,065)
3,068
–

3,068

On	4	October	2006,	the	Company	issued	522,500	Ordinary	Shares	of	£0.005	each	in	respect	of	shares	issued	and	nil	cost	
options	exercised	as	part	of	the	Company’s	employee	share	option	plan	(see	note	17).

Shares	issued	are	converted	into	US$	at	the	exchange	rate	prevailing	on	the	date	of	issue.	The	issued	and	fully	paid	share	
capital	of	the	Group	amounts	to	US$3,073,000	(2005:	US$3,068,000)	and	is	split	into	337,618,820	(2005:	337,096,320)	
ordinary	shares.	The	share	capital	in	UK	Sterling	(GBP)	is	£1,688,094	(2005:	£1,685,482)	and	translates	at	an	average	
exchange	rate	of	US$1.82	(2005:	US$1.82)	to	GBP.

15 Trade and other payables

Trade	payables	
Corporate	taxes	
Other	payables	and	accrued	expenses	

The	carrying	value	of	trade	and	other	payables	approximates	to	their	fair	value.

31 December		
2006 	
US$’000	

31	December
2005
US$’000

3,111	
1,016	
23,804	

27,931	

4,550
766
20,277

25,593

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

59

  
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
  
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Notes to the Consolidated 
Financial Statements continued

16 Principal investments in subsidiaries

Name	

Percentage of	
equity interest 
2006	
%	

Percentage	of
equity	interest
2005
%	

Country	of	
incorporation	

Gibraltar	
Intersafe	Global	Limited	
Antigua	
Cassava	Enterprises	Limited	
Virtual	Services	Limited	
BVI	
Virtual	Holdings	Management	Services	(Gibraltar)	Limited	 Gibraltar	
Gibraltar	
Intersafe	Global	(Europe)	Limited	
Gibraltar	
Cassava	Enterprises	Services	(Gibraltar)	Limited	
UK	
Virtual	Marketing	Services	(UK)	Limited	
Gibraltar	
Cassava	Sports	Limited	

Active	Media	Limited	
Virtual	Marketing	Services	(Gibraltar)	Limited	
Dixie	Operation	Limited	
Random	Logic	Limited	

ACTeCASH	Limited1	

BVI	
Gibraltar	
Antigua	
Israel	

Gibraltar	

100	
100	
100	
100	
100	
100	
100	
100	

100	
100	
100	
100	

–	

100	
100	
100	
100	
100	
100	
100	
100	

100	
100	
100	
100	

–	

	 Nature	of	business

Payment	processor
	 Member	call	centre	operator
Advertising
	Operates	Group	headquarters
Payment	processor
Gaming	website	operator
Advertising
	 Domain	site	owner	through	
	 which	a	third-party	operates	
a	betting	exchange
	 Member	call	centre	employer
Marketing	acquisition
	 Member	call	centre	operator
Research,	development	
and	marketing
e-Wallet	service

1		 On	20	December	2005,	the	Group	took	responsibility	for	the	management	of	ACTeCASH	Limited,	a	company	with	common	shareholders.	From	this	date	

ACTeCASH	was	managed	as	a	unit	of	the	Group	and	utilised	staff	employed	by	the	Group.	In	accordance	with	IAS	27	“Consolidated	and	Separate	Financial	
Statements”,	the	Group	is	deemed	to	have	control	of	ACTeCASH	by	virtue	of	the	fact	it	has	the	power	to	govern	the	financial	and	operating	policies	of	this	
company	and	derives	economic	benefit	from	doing	so.	As	such	ACTeCASH	has	been	consolidated	as	part	of	the	Group.

17 Share-based payment
Prior	to	flotation,	the	Company	adopted	two	equity-settled	employee	share	incentive	plans	–	the	888	All-Employee	Share	
Plan	and	the	Long-Term	Incentive	Plan.	Awards	have	been	granted	under	the	888	All-Employee	Share	Plan	conditional	upon	
flotation.	The	888	All-Employee	Share	Plan	is	open	to	all	employees	and	Executive	Directors	of	the	Group	who	are	not	within	
six	months	of	their	normal	retirement	age	at	the	discretion	of	the	Remuneration	Committee.	Awards	under	this	scheme	will	
vest	in	instalments	over	a	fixed	period	of	up	to	four	years.

On	14	September	2006,	the	Company	has	granted	awards	to	certain	Executive	Directors	and	members	of	its	senior	
management.	These	awards	are	subject	to	performance	conditions	imposed	by	the	Remuneration	Committee	at	the	
date	of	grant.	

Details	of	shares	and	share	options	granted	as	part	of	the	888	All-Employee	Share	Plan	and	shares	granted	vesting	
immediately	on	IPO	and	thereafter:

Share options granted 

Outstanding	at	the	beginning	of	the	year	
Market	value	options	granted	during	the	year	
Market	value	options	lapsed	during	the	year	

Outstanding	at	the	end	of	the	year1	

Weighted	average	exercise	price	

31 December		
2006 	
Number	

31	December
2005
Number

3,578,287	
2,224,131	
(1,597,499)	

–
3,578,287
–

4,204,919	

3,578,287

£1.67	

£1.75

1		 Of	the	total	number	of	options	outstanding	at	the	end	of	the	year	784,491	had	vested	and	were	exercisable	at	the	end	of	the	year	(2005:	nil).

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Annual Report & Accounts 2006
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17 Share-based payment continued
Shares granted

Outstanding	at	the	beginning	of	the	year	
Share	granted	–	future	vesting	
Share	granted	–	immediate	vesting	
Lapsed	future	vesting	shares	
Shares	issued	during	the	year1	

Outstanding	at	the	end	of	the	year	

31 December		
2006 	
Number	

31	December
2005
Number

5,292,622	
5,595,219	
–	
(2,003,294)	
(567,908)	

–	
5,292,622	
5,078,357	
–
(5,078,357)

8,316,639	

5,292,622	

1	 Of	the	total	number	of	shares	issued,	45,408	shares	were	issued	as	part	of	the	IPO.

The	following	information	is	relevant	in	the	determination	of	the	fair	value	of	options	granted	during	the	year	under	the	equity-
settled	888	All-Employee	Share	Plan:

Valuation information

Option	pricing	model	used	
Weighted	average	share	price	at	grant	date	
Weighted	exercise	price	

2006 	

2005

	 Monte Carlo	
£1.61	
£1.67	

Binomial
£1.75
£1.75

Exercise	period	of	the	market	value	options	is	from	vesting	until	expiry	of	10	years	after	grant	date.

In	accordance	with	International	Financial	Reporting	Standards	a	charge	to	the	income	statement	in	respect	of	any	shares	or	
options	granted	under	the	above	schemes	will	be	recognised	and	spread	over	the	vesting	period	of	the	shares	or	options	
based	on	the	fair	value	of	the	shares	or	options	at	the	date	at	grant,	adjusted	for	changes	in	vesting	conditions	at	each	
balance	sheet	date.	This	charge	has	no	cash	impact.

Share benefit charges

Charges	in	respect	of	shares	granted	to	employees	on	IPO	
Charges	in	respect	of	share	and	option	awards	

Charge for the year	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

–	
8,829	

8,829	

15,087
2,147

17,234

The	source	of	the	shares	granted	to	employees	on	IPO	was	the	shareholders’	immediately	before	the	IPO	rather	than	the	
Company.	An	amount	equalling	the	charge	in	relation	to	these	shares	has	therefore	been	transferred	from	the	share	benefit	
reserve	to	accumulated	profit	in	the	prior	year.

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Notes to the Consolidated 
Financial Statements continued

18 Related party transactions
At	31	December	2006,	the	Group	was	owed	US$nil	by	companies	controlled	by	shareholders	of	the	Group	and	by	
its	shareholders	(2005:	US$1,649,000),	of	which	US$nil	(2005:	US$1,633,000)	was	due	from	shareholders	relating		
to	flotation	expenses.	

At	this	date	the	Group	owed	to	its	shareholders	US$nil	(2005:	US$318,000).

During	the	year	the	Group	paid	US$212,464	(2005:	US$198,768)	in	respect	of	rent	and	office	expenses	to	companies	
of	which	Mr	John	Anderson	is	a	Director.	At	31	December	2006	the	amount	owed	to	those	companies	was	US$nil	
(2005:	US$nil).

Remuneration	paid	to	the	Directors	in	the	year	totalled	US$9,258,000	(2005:	US$3,176,000).

Share	benefit	charge	in	respect	of	awards	granted	to	the	Directors	totalled	US$4,544,000	(2005:	US$6,059,000).

19 Commitments
Lease commitments
Future	minimum	lease	commitments	under	property	operating	leases	as	at	31	December	2006,	are	as	follows:

Leases expiring within
One	year	
One	to	five	years	

31 December		
2006 	
US$’000	

31	December
2005
US$’000

3,060	
8,204	

11,264	

1,985
2,617

4,602

The	amount	paid	in	the	year	was	US$2,620,000	(2005:	US$2,052,463).

Lease	commitments	on	the	Group’s	property	are	shown	to	the	date	of	the	first	break	clause.

20 Financial risk management objectives and policies
The	Group	is	exposed	through	its	operations	to	currencies,	interest	rate	and	credit	risk.	Policy	for	managing	these	risks	is	set	
by	the	Board	following	recommendations	from	the	Chief	Financial	Officer.	The	policy	for	each	of	these	risks	is	detailed	below.

Currency risk
The	Group	incurs	foreign	currency	risk	on	sales	and	purchases	that	are	denominated	in	a	currency	other	than	US	dollars.	
The	Group	continually	monitors	the	foreign	currency	risk	and	takes	steps	to	ensure	that	the	net	exposure	is	kept	to	an	
acceptable	level.

Interest rate risk
The	Group’s	exposure	to	interest	rate	risk	is	limited	to	the	interest	bearing	deposits	in	which	the	Group	invests	surplus	funds.	
Downside	interest	rate	risk	is	minimal	as	the	Group	has	no	borrowings.	Management	monitors	liquidity	to	ensure	that	
sufficient	liquid	resources	are	available	to	the	Group.

Credit risk
The	Group’s	credit	risk	is	primarily	attributable	to	receivables	from	payment	service	providers.	Management	monitors	those	
balances	on	a	regular	basis.

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21 Discontinued operations
(a) Consolidated Income Statement from discontinued operations

Net Gaming Revenue 
Operating	expenses	
Research	and	development	expenses		
Selling	and	marketing	expenses	
Administrative	expenses	

	 Operating	profit	before	reorganisation	costs	

	 Charges	in	respect	of	reorganisation	costs	

Operating	profit	
Finance	income	

Profit from discontinued operations   

(b) Segment information
Business	segments

Net Gaming Revenue	

Result 
Segment	result	

Unallocated	corporate	expenses	

Operating	profit	
Finance	income	
Tax	expense	

Profit	for	the	period	

Net	Gaming	Revenue	

Result 
Segment	result	

Unallocated	corporate	expenses	

Operating	profit	
Finance	income	
Tax	expense	

Profit	for	the	period	

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

132,907	
28,086	
–	
33,283	
7,284	

148,049
29,652
–
45,089
3,120

68,287	

70,188

4,033	

64,254	
–	

64,254	

–

70,188
–

70,188

 Year ended 31 December 2006		
Poker  

Consolidated

Casino 

US$’000 

US$’000 

US$’000

71,972 

60,935 

132,907

40,186 

37,678 

77,864

13,610

64,254
–
–

64,254

	Year	ended	31	December	2005 
Poker		

Consolidated

Casino	

US$’000	

US$’000	

US$’000

75,987	

72,062	

148,049

38,392	

41,212	

79,604

9,416

70,188
–
–

70,188

Other	than	where	amounts	are	allocated	specifically	to	the	Casino	and	Poker	segments	above,	the	expenses	relate	jointly	to	
both	segments.	Any	allocation	of	these	items	would	be	arbitrary.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

63

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Notes to the Consolidated 
Financial Statements continued

21 Discontinued operations continued
(c) Geographical segments
Net	Gaming	Revenue	by	geographical	market

US	

(d) Profit from discontinued operations

Profit from discontinued operations is stated after charging:	
Staff	costs	
Chargebacks	and	returned	e-cheques	
Payment	service	providers’	commissions	

In	note	21(a)	total	staff	costs,	are	included	within	the	following	expenditure	categories:

Operating	expenses	
Administrative	expenses	

(e) Cash flows from discontinued operations

Net	cash	from	operating	activities	
Net	cash	generated	from	investing	activities	
Net	cash	used	in	financing	activities	
Net	increase	in	cash	and	cash	equivalents	

(f) Earnings per share 

Profit	from	discontinued	operations	attributable	to	ordinary	shareholders		
Weighted	average	number	of	Ordinary	Shares	in	issue	

Weighted	average	number	of	dilutive	Ordinary	Shares		

Basic	earnings	per	share	

Diluted	earnings	per	share	

Year ended 	
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

132,907	

148,049

132,907	

148,049

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

6,638	
15,465	
5,821	

5,114
15,417
7,936

2006 	
US$’000	

2005
US$’000

5,842	
796	

6,638	

4,542
572

5,114

Year ended		
31 December		
2006 	
US$’000	

Year	ended
31	December
2005
US$’000

53,506	
2,244	
(14,951)	
40,799	

79,496
376
(34,705)
45,167

Year ended		
31 December		
2006 	

Year	ended
31	December
2005

64,254		

70,188
	 337,223,724		 337,096,320

	 341,834,214	 338,419,476

19.1¢	

18.8¢	

20.8¢

20.8¢

64

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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22 Contingent liabilities
From	time	to	time	the	Group	is	subject	to	legal	claims	and	actions	against	it.	The	Group	takes	legal	advice	as	to	the	
likelihood	of	success	of	such	claims	and	actions.	

Regulatory issues 
As	part	of	the	Board’s	ongoing	regulatory	compliance	and	operational	risk	assessment	process,	the	Board	continues		
to	monitor	legal	and	regulatory	developments,	and	their	potential	impact	on	the	business,	and	continues	to	take		
appropriate	advice	in	respect	of	these	developments.	Following	the	enactment	of	the	UIGEA	on	13	October	2006,		
the	Group	stopped	taking	any	deposits	from	customers	in	the	US	and	barred	such	customers	from	wagering		
real-money	on	all	of	the	Group’s	sites.	

Notwithstanding	this,	there	remains	a	residual	risk	of	an	adverse	impact	arising	from	the	Group	having	had	customers	in	the	
US	prior	to	the	enactment	of	the	UIGEA.	The	Board	is	not	able	to	identify	reliably	at	this	stage	what	if	any	liability	may	arise	
and	accordingly	no	provision	has	been	made.

23 Events subsequent to the balance sheet date
On	29	March	2007,	the	Company	announced	the	acquisition	of	the	online	Bingo	business	of	Globalcom	Limited,	a	privately	
owned	company	registered	in	Belize,	by	way	of	an	asset	acquisition	for	an	all	cash	consideration	of	US$32.4	million	(less	
amounts	payable	to	customers).	A	further	earn-out	payment	of	up	to	US$11.0	million	may	be	payable	in	cash	12	months	
from	completion	on	the	basis	of	actual	performance	during	the	financial	year	ended	31	December	2007.	The	consideration	is	
broken	down	as	follows:	US$10.8	million,	initial	consideration,	payable	at	completion,	US$5.4	million	(less	amounts	payable	
to	customers)	payable	90	days	from	completion	and	the	balance,	payable	on	the	first	anniversary	of	completion	of	the	
acquisition.	The	majority	of	the	consideration	pertains	to	goodwill.	Certain	conditions	must	be	met	prior	to	acquisition	being	
finalised.	It	is	expected	that	the	transaction	will	be	completed	during	2007.

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

65

Company Balance Sheet
at 31 December 2006

Assets
Non-current assets
Investments	in	subsidiaries	

Current assets
Trade	and	other	receivables	
Cash	and	cash	equivalents	

Total assets	

Equity and liabilities
Equity
Share	capital	
Share	benefit	reserve	
Retained	earnings	

Total equity attributable to equity holders of the parent	

Liabilities
Current liabilities
Trade	and	other	payables	
Amounts	due	to	shareholders	

Total liabilities	

Total equity and liabilities	

Approved	by	the	Board	and	authorised	for	issue	on	30	April	2007.

Gigi Levy  
Chief	Executive	Officer	

Aviad Kobrine
Chief	Financial	Officer

The	notes	on	pages	69	to	70	form	part	of	these	financial	statements.

31 December	
2006	
US$’000	

31	December
2005
US$’000

Note	

2	

3	
4	

5	

7	

2,143	

2,130

49,300	
99,807	

149,107	

151,250	

3,073	
9,332	
7,531	

19,936	

131,314	
–	

131,314	

151,250	

40,466
36,531

76,997

79,127

3,068
2,147
21,900

27,115

51,748
264

52,012

79,127

66

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Company Statement of Changes in Equity 
for the year ended 31 December 2006

Balance at 1 January 2005	
Profit	for	the	year	
Dividend	paid	
Redemption	of	preference	share	capital	
Redenomination	translation	effect	
Share	benefit	charges	(Note	6)	
Transfer	of	shares	granted	on	IPO	

Balance at 1 January 2006 

Profit	for	the	year	
Dividend	paid	
Issue	of	shares	
Share	benefit	charges	(Note	6)	
Lapsed	share	benefit	charge	

Balance at 31 December 2006	

The	notes	on	pages	69	to	70	form	part	of	these	financial	statements.

3,066	
–	
–	
(1)	
3	
–	
–	

3,068 

– 
– 
5 
– 
– 

3,073 

Share	
capital		
US$’000	

Share	benefit	
reserve	
US$’000	

Accumulated	
profit	
US$’000	

–	
–	
–	
–	
–	
17,234	
(15,087)	

7,357	
62,556	
(63,100)	
–	
–	
–	
15,087	

Total
US$’000

10,423
62,556
(63,100)
(1)
3
17,234
–

2,147 

21,900 

27,115

– 
– 
(5) 
8,829 
(1,639) 

9,332 

12,650 
(28,658) 
– 
– 
1,639 

12,650
(28,658)
–
8,829
–

7,531 

19,936

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

67

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Company Statement of Cash Flows
for the year ended 31 December 2006

Cash flows from operating activities
	 Loss	before	tax	
Adjustments for

Interest	received	

	 Translation	effect	of	redenomination	of	share	capital	
	 	 Share	benefit	charges	
	 	 Increase	in	amounts	owed	by	subsidiaries	
	 	 Increase	in	other	accounts	receivable	
	 	 Increase	in	trade	payables	
	 	 Increase	in	amounts	owed	to	subsidiaries	
	 	 Increase/(decrease)	in	other	accounts	payable	

Cash generated from operations	
Tax	paid	

Net cash generated from operating activities	
Cash flows from investing activities
	 	 Increase	in	investments	in	subsidiaries	
	 	 Interest	received	
	 	 Dividends	received	

Net cash used in investing activities	 	
Cash flows from financing activities
	 	 Reduction	in	share	capital	
	 	 Dividends	paid	

Net cash used in financing activities  	

Net increase in cash and cash equivalents	
Cash	and	cash	equivalents	at	the	beginning	of	the	year	

Cash and cash equivalents at the end of the year	

The	notes	on	pages	69	to	70	form	part	of	these	financial	statements.

Year ended 
31 December 
2006 
US$’000 

Year ended	
31 December	
2006	
US$’000	

Year	ended	
31	December	
2005	
US$’000	

Year	ended
31	December
2005
US$’000

(15,916)	

(4,540)	
– 
8,829 
(8,386) 
(448) 
110 
78,496 
609 

58,754	
(5)	

(13) 
4,540 
28,658 

– 
(28,658) 

(544)

(751)
3	
17,234	
(17,243)	
(377)	
555	
14,565	
4,239	

17,681
–

58,749	

17,681

–	
751	
63,100	

33,185	

63,851

(1)	
(63,100)	

(28,658)	

63,276	
36,531	

99,807	

(63,101)

18,431
18,100

36,531

68

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Notes to the Company  
Financial Statements

1 General information and accounting policies
A	description	of	the	Company,	its	activities	and	definitions	are	included	in	note	1	to	the	consolidated	financial	statements.

The	Company	has	applied	accounting	policies	identical	to	the	Group’s	accounting	policies	listed	in	Note	2	to	the	
consolidated	financial	statements	other	than	in	relation	to	investments	in	its	subsidiaries	which	are	held	at	cost	less		
any	impairment	provision	required.

Under	Section	10(2)	of	the	Gibraltar	(Consolidated	Accounts)	Act	1999,	the	Company	is	exempt	from	the	requirement		
to	present	its	own	income	statement.

2 Investments in subsidiaries
The	Company’s	principal	subsidiaries	are	listed	in	Note	16	to	the	consolidated	financial	statements	and	are	held	at	cost	less	
provisions	for	any	impairment.

3 Trade and other receivables

Amounts	due	from	subsidiaries	
Other	receivables	and	prepayments	

4 Cash and cash equivalents

Cash	and	cash	equivalents	
Restricted	cash	

Restricted	cash	primarily	relates	to	deposits	held	by	banks	for	guarantees.

5 Share capital
The	disclosures	in	Note	14	to	the	consolidated	financial	statements	are	identical	for	the	Company.

6 Share-based payment
The	disclosures	in	Note	17	to	the	consolidated	financial	statements	are	identical	for	the	Company.

7 Trade and other payables

Trade	payables	
Amounts	due	to	subsidiaries	
Other	payables	and	accrued	expenses	

The	carrying	value	of	trade	and	other	payables	approximates	to	their	fair	value.

31 December		
2006 	
US$’000	

31	December
2005
US$’000

48,475	
825	

49,300	

40,089
377

40,466

31 December		
2006 	
US$’000	

31	December
2005
US$’000

97,827	
1,980	

99,807	

33,497
3,034

36,531

31 December		
2006 	
US$’000	

31	December
2005
US$’000

665	
125,422	
5,227	

131,314	

555
46,926
4,267

51,748

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

69

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
 
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Notes to the Company  
Financial Statements continued

8 Financial risk management objectives and policies
The	Company’s	financial	risk	management	objectives	and	policies	are	identical	to	those	of	the	Group	as	disclosed	in	
Note	20	to	the	consolidated	financial	statements.

9 Contingent liabilities
The	disclosures	in	Note	22	to	the	consolidated	financial	statements	are	identical	for	the	Company.

10 Related party transactions
During	the	year	the	Company	received	dividends	from	its	subsidiaries	totalling	US$28,658,000	(2005:	US$63,100,000)	and	
paid	to	its	shareholders	dividends	totalling	US$28,658,000	(US$63,100,000).

Remuneration	paid	to	Directors	of	the	Company	by	its	subsidiaries	in	the	year	totalled	US$929,000	(2005:	US$319,000).

Share	benefit	charges	in	respect	of	options	and	shares	of	the	Company	awarded	to	employees	of	subsidiaries	in	the	year,	
totalled	US$4,136,000	(2005:	US$9,955,000).

During	the	year	subsidiaries	of	the	Company	participated	in	funding	its	costs	which	totalled	US$20,712,000	
(2005:	US$556,000).

At	31	December	2006,	the	Company	owed	to	its	subsidiaries	US$76,947,000	(2005:	US$6,837,000).

70

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Notes

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Annual Report & Accounts 2006
888 Holdings Public Limited Company

71

Notes

72

Annual Report & Accounts 2006
888 Holdings Public Limited Company

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Highlights

Shareholder Information

Net gaming revenue 

(US$ million)

Net gaming revenue from  
continuing operations*

(US$ million)

up7%

2006
2005

up28%

289.9
271.0

2006
2005

157.0
123.0

Profit before tax** 

(US$ million)

Cash and cash equivalents 
at year end

(US$ million)

up34%

2006
2005

up84%

90.5
67.4

2006
2005

114.4
62.2

Click on the page number or heading below 
to go direct to selected page

Contents
ifc  Highlights
02  Our Strategy
04  Chairman’s Statement
06  Chief Executive Officer’s Review
12  Enhanced Business Review
28  Board of Directors
29  Corporate Governance
33  Remuneration Report
40  Directors’ Report 
42 

Independent Auditors’ Report

44  Consolidated Income Statement
45  Consolidated Balance Sheet
46  Consolidated Statement of Changes in Equity
47  Consolidated Statement of Cash Flows
48  Notes to the Consolidated Financial Statements
66  Company Balance Sheet
67  Company Statement of Changes in Equity
68  Company Statement of Cash Flows
69  Notes to the Company Financial Statements
ibc  Shareholder Information

 Continuing operations relates to all non-US facing operations (see note 2 of the financial statements).

* 
**   Excluding share benefit charges of US$8.8 million (2005: US$17.2 million) and reorganisation costs 

of US$4.0 million (2005: US$nil).

Group websites
A range of shareholder information is available in 
the Investor Relations area of the Group’s website, 
www.888holdingsplc.com, including:
•
•
•

Latest information on the Group’s share price
Information on the Group’s financial performance 
News and events

The following websites can also be accessed through 
the Group’s main web portal 888.com.

Casino
888’s Casino games are offered through its 
Casino-on-Net and Reef Club Casino offerings.
•
•

www.Casino-on-Net.com
www.ReefClubCasino.com

Poker
888’s Poker offering is through Pacific Poker.
•

www.PacificPoker.com

Betmate
Offers access to a betting exchange including sporting  
and non-sporting betting.
•
www.Betmate.com

888.tv
A portal for skill games allowing customers to download 
games, open accounts and play tournaments.
•

www.888.tv

888.info
Allows customers to practise their gaming skills for fun 
through a number of key Casino and Poker games. 
•

www.888.info

Shareholder services
All enquiries relating to Ordinary Shares, Depository 
Interests, dividends and changes of address should be 
directed to the Group’s Transfer Agent:
Capita Registrars
The Registry, 34 Beckenham Road
Beckenham, Kent BR3 4TU 
Tel: 0870 162 3100
www.capitaregistrars.com

Further information
For further information please contact:
Company Secretary
888 Holdings Public Limited Company
Suite 601/701
Europort, Europort Road
Gibraltar
info@888holdingsplc.com

Principal bankers
The Royal Bank of Scotland plc
280 Bishopsgate, London EC2M 4RB

Solicitors
Freshfields Bruckhaus Deringer
65 Fleet Street, London EC4Y 1HS

Hassans
57/63 Line Wall Road
Gibraltar

Auditors
BDO Stoy Hayward LLP
Chartered Accountants
8 Baker Street
London W1U 3LL

BDO Fidecs Chartered Accountants Limited
Chartered Accountants
Montagu Pavilion
8-10 Queensway
Gibraltar

Incorporated in Gibraltar with registered number 90099

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Annual Report 
& Accounts 2006

888 Holdings Public Limited Company

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888 Holdings Public Limited Company
Suite 601/701 Europort
Europort Road
Gibraltar

T:  +350 49800
F: +350 48280
E: Info@888holdingsplc.com
www.888holdingsplc.com

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