Quarterlytics / Communication Services / Gambling, Resorts & Casinos / 888

888

888 · LSE Communication Services
Claim this profile
Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
← All annual reports
FY2019 Annual Report · 888
Sign in to download
Loading PDF…
888 Holdings plc 
Annual Report and Accounts 2019 

2019
LEADERS IN  
ONLINE GAMING

Contents

Introduction

STRATEGIC REPORT

Introduction

01 
02  Our Marketplace
04  Our Business Model 
06  Our Stakeholders
08 
10 
16 
18 
20 
21 
22 
32 
42 

Chairman’s Statement
Chief Executive Officer’s Strategic Report 
The Online Gaming Cycle
888's B2C Proposition
Introducing Section8 Studio
888's Strategy and Progress
Chief Financial Officer's Report
Risk Management Strategy
Regulation and General 
Regulatory Developments
Viability Statement
Corporate Social Responsibility

48 
50 

GOVERNANCE

68 
70 
76 
84 

Board of Directors
Directors’ Report
Corporate Governance Statement
Statement by the Chairman of the 
Remuneration Committee
Directors’ Remuneration Report

86 
103  Audit Committee Report

FINANCIAL STATEMENTS

108 
117 
117 

118 
119 

Independent Auditors’ Report
Consolidated Income Statement
Consolidated Statement 
of Comprehensive Income
Consolidated Balance Sheet
Consolidated Statement of Changes 
in Equity

120  Consolidated Statement of Cash Flows
121 

Notes to the Consolidated 
Financial Statements

155  Company Balance Sheet
156  Company Statement of Changes in Equity
157  Company Statement of Cash Flows
158  Notes to the Company Financial Statements
160  Shareholder Information
IBC  Company Information

This Annual Report may contain statements which are not based 
on current or historical fact and which are forward-looking in 
nature. These forward-looking statements reflect knowledge and 
information available at the date of preparation of this Annual 
Report and 888 Holdings plc (the “Company”) and its subsidiaries 
(together, “888”, or the “Group”) undertake no obligation to update 
these forward-looking statements. Such forward-looking statements 
are subject to known and unknown risks and uncertainties facing 
888 including, without limitation, those risks described in this Annual 
Report and other unknown future events and circumstances which 
can cause results and developments to differ materially from those 
anticipated. Nothing in this Annual Report should be construed as 
a profit forecast.

888 IS ONE OF 
THE WORLD'S 
MOST POPULAR 
ONLINE GAMING 
ENTERTAINMENT 
AND SOLUTIONS 
PROVIDERS.

888 Holdings plc (“888” or the “Company”) and its 
subsidiaries (together, the “Group”) operates leading 
online gaming brands across four key product verticals 
(Casino, Sport, Poker and Bingo) with a presence across 
multiple regulated markets.

888’S PURPOSE
Driven to be one of the world’s best performing online 
gaming companies, 888 continues to strive to provide 
customers with a safe and enjoyable experience 
underpinned by the Group’s unique technology and 
industry expertise. By doing this effectively, 888 is able  
to succeed in the fast-growing and dynamic online 
gambling industry and generate value for its shareholders. 

888’S FOCUS
888’s primary strategic focus is on growing its strong 
brands in sustainable markets where there are regulatory 
frameworks that protect customers and provide clarity 
for operators. To achieve this, we focus on continuous 
investment in protecting our customers, relentless new 
product development and effective marketing.

Our purpose is to provide 
customers with a safe and 
enjoyable experience underpinned 
by unique technology and 
industry expertise. 

 More information

Read more about how we 
are operating responsibly 

50 

 
 
 
 
 
Highlights

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

16
ANALYTICS-DRIVEN 
APPROACH

FINANCIAL HIGHLIGHTS
Revenue - Our overall revenue1 
US$ million

2019

2018

B2C – Casino1 
US$ million

Sophisticated business analytics drive 888’s approach 
to multiple areas of its operations, from safe gambling 
to product development to marketing. 888’s highly-
skilled team and its internally generated know-how 
remain major drivers of the Company’s value. 

2019

2018

20-21
STRATEGIC PROGRESS

B2C – Sport1 
US$ million

2019

2018

During 2019, 888 continued to deliver progress against its 
strategic objectives by enhancing compliance and safe 
gaming, developing its core B2C brands, expanding in 
regulated markets and driving efficiencies. 

Adjusted EBITDA2 
US$ million

50
SAFER. BETTER. TOGETHER.

2019

2018

Conducting business responsibly is fundamental to the 
future success of 888, and we are absolutely committed  
to a proactive policy of corporate and social responsibility 
that reflects the high professional and ethical standards  
we set for ourselves across the business.

2019

2018

B2C – First-time depositors

1  At constant currency.
2  Excluding IFRS 16 impact.

+10%

+17%

+19%

-20%

+22%

Corporate.888.com

01

Our Marketplace

A GROWING 
GLOBAL MARKET

2019 was a year of further strategic progress for 888. During the 
year, 888 welcomed a record number of new customers – more 
than a million – to its international brands. In addition, the Group 
successfully launched in the Swedish and Portuguese regulated 
markets and completed the strategic acquisition of a first-class 
sports betting platform and team. The Group also delivered  
strong performance in Italy underpinned by its successful focus  
on recreational customers.

KEY TRENDS IN OUR INDUSTRY

1
SAFE GAMBLING

2
REGULATION

3
USER EXPERIENCE

Many jurisdictions across the 
world are adopting new regulatory 
frameworks that are specific to 
online gaming. This can increase 
the costs of operation but helps 
to provide a safer environment 
for customers and creates an 
environment in which operators with 
scale and technological advantages, 
such as 888, are able to prosper.

Compliance and safer gambling are 
priorities for responsible operators 
in our industry. We acknowledge the 
potential risks that online gambling 
can present and are committed 
to ongoing improvements to make 
gambling safe, enjoyable and not  
a cause of harm. 

We are convinced the sustainability 
of our business rests on ensuring 
our customers are empowered to 
make safe and responsible decisions 
about their betting and constantly, 
ensuring that those struggling to stay 
in control of their play receive the 
support they need.

Technology businesses in multiple 
areas of consumers’ lives, from media 
and entertainment to travel and 
banking, are consistently innovating 
and raising the standards that 
consumers expect of online and 
mobile services. As a result, our 
customers’ expectations of their 
digital experiences are increasing. 
888 continues to focus on improving 
multiple areas of our products 
including enhancing interfaces,  
greater personalisation, improving 
loading times, developing responsible 
gaming tools, and delivering quality 
customer support to ensure that our 
customers enjoy the best possible 
user experience with 888. 

02
02

888 Holdings plc Annual Report & Accounts 2019

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

DIVERSIFICATION ACROSS 
GLOBAL MARKETS

B2B

5%

BINGO

7%

POKER

8%

SPORT

16%

888'S PRODUCTS  
& STRUCTURE

95%

B2C

5%

B2B

CASINO

64%

A GROWING GLOBAL MARKET 
Total global online gambling market size 
US$ billion

Source: H2 Gambling Capital, March 2020

89.3bn

2024

50.2bn

2024

20.3bn

2024

2.9bn

2024

2.2bn

2024

33.1bn

2019

15.3bn

2019

2.7bn

2019

2.0bn

2019

SPORTS BETTING 
CAGR: 8.7%

CASINO
CAGR: 5.8%

POKER
CAGR: 1.2%

BINGO 
CAGR: 2.2%

61.5bn

2019

TOTAL ONLINE GAMBLING*
CAGR: 7.7%

*  Includes sport, casino, poker, bingo, 
skill, other gaming and lotteries.

03

Corporate.888.comOur Business Model
Our Marketplace

PROVIDING SAFE AND  
SECURE ENTERTAINMENT

GROWTH STRATEGY

KEY DRIVERS

888's growth strategy is based  
on four key pillars:

CONTINUE TO PROTECT 
CUSTOMERS AND ACT RESPONSIBLY

ONGOING DEVELOPMENT  
OF 888’S CORE B2C BUSINESS

EXPANSION IN  
REGULATED MARKETS

ENHANCING EFFICIENCIES

REDUCING THE COST PER 
PLAYER ACQUISITION

3

HOW WE CREATE VALUE

888’s core B2C business operates across four key 
online gaming verticals: Casino, Sport, Poker and 
Bingo. The Group also operates a B2B business 
called Dragonfish. 

To drive value, the Group continually invests in 
developing its unique technology and products to 
deliver a first-class and safe user experience. 

I

S
G
N
D
L
O
H
8
8
8

B2C

B2C

B2C

B2B

04

INCREASING FIRST- 
TIME DEPOSITORS

2

Customer 
Interaction

Customer Wins

Customer 
Interaction

Customer Wins

Customer 
Interaction

Customer Loses

Branded  
Partners

Agreed Share of 
Net Revenue

888 Holdings plc Annual Report & Accounts 2019 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

INFLUENCING FACTORS

1. SAFE GAMBLING
888 is constantly developing new 
and innovative ways to deliver a 
safer gambling environment and 
prevent gambling harm before it 
occurs. Our goal is to ensure that  
all those who visit our sites can 
do so with confidence and that 
those for whom our games are 
not intended, notably underage 
and vulnerable individuals, will 
not be drawn into the gambling 
environment. We strive to ensure 
that we quickly identify any 
customers who demonstrate 
potentially problematic gambling 
behaviour and effectively interact 
with them to prevent any potential 
harm. 

2. CONTINUOUSLY DEVELOPING 
OUR UNIQUE TECHNOLOGY-EDGE 
888’s unique online platforms 
underpin the Group’s ability to 
entertain and protect customers, 
operate efficiently and adapt 
to new regulations. The Group is 
constantly evolving and developing 
its proprietary platforms and 
industry leading back office 
systems to maintain its competitive 
advantages.

3. PRODUCT FOCUS
888 continues to focus on improving 
multiple areas of its products, 
including enhancing interfaces, 
greater personalisation, improving 
loading times, developing 
responsible gaming tools, and 
delivering quality customer support 
to ensure that our customers enjoy 
the best possible user experience 
with 888. 

4. MAINTAINING OUR STRONG AND 
TRUSTED BRAND 
A strong brand is a key advantage 
in what is a competitive global 
online gaming market. With 
more than 20 years in the online 
gaming industry, 888’s consistently 
innovative and engaging brand 
is amongst the most trusted and 
recognised around. 

5. BUSINESS ANALYTICS 
888’s teams – from product 
development to marketing to 
customer support – draw on 888’s 
extensive and constantly evolving 
data set and analysis capabilities 
to drive 888’s continued success. 

6. MARKETING
Effective marketing plays a critical 
role in 888’s business. Drawing on 
the Group’s analytics-driven insights 
and expertise, 888 is focused on 
developing marketing techniques 
and channels, both online and 
offline, that adhere to strict return-
on-investment criteria and are 
always directed within the Group’s 
responsible gambling policies. 

7. CRM AND CUSTOMER 
COMMUNICATIONS 
Once a customer joins 888, 
underpinned by sophisticated  
data insights, statistical models  
and customer understanding,  
888 interacts with its customers  
on a personalised basis. 

8. EXCELLENT CUSTOMER 
SUPPORT 
First-class customer support, with  
a focus on safer gambling, is offered 
by 888 to customers around the 
world through multiple channels, 
including telephone, email and 
online chat functions. 

9. PAYMENT PROCESSING 
888’s proprietary payments 
solutions support multiple payment 
methods in multiple languages, 
across both desktop and on 
mobile/tablet devices. 

10. B2B PARTNERSHIPS 
Through its Dragonfish B2B division, 
the Group offers gaming partners 
a comprehensive end-to-end 
solution, encompassing technology, 
operations and advanced 
marketing tools, as well as online 
best practice. The Dragonfish team 
is uniquely placed to support its 
partners and deliver a cutting-edge 
online proposition.

05

INCREASING  
PLAYER VALUE

1

SAFER. 
BETTER. 
TOGETHER.

CUSTOMER  
KEEPS WINNINGS

CUSTOMER  
RECYCLES WINNINGS

CONTRIBUTION  
TO GROUP REVENUE

CONTRIBUTION  
TO GROUP REVENUE

Corporate.888.comOur Stakeholders

RESPONDING TO OUR 
STAKEHOLDERS' NEEDS

The Company’s key 
stakeholders are its 
shareholders, employees, 
regulators and customers, 
as well as the communities 
in which it does business. 
The Board takes care 
to engage with its 
stakeholders, and 
continually reviews its 
engagement mechanisms 
in order to make sure 
that it is engaging with its 
stakeholders effectively.

SUSTAINABLE 
BUSINESS

Conducting business responsibly is 
fundamental to the future success 
of 888, and we are absolutely 
committed to a proactive policy of 
corporate and social responsibility 
that reflects the high professional 
and ethical standards we set for 
ourselves across the business. 

Building on our efforts to date, we 
have refined and expanded a new 
corporate social responsibility 
(‘CSR’) framework that will help 
888 to deliver against its broader 
responsibilities and commitments 
as a business whilst also 
supporting the Group’s  
long-term, sustainable growth. 

 More information

Read more about our 
sustainable business  

50 

06

OUR STAKEHOLDERS CUSTOMERS

EMPLOYEES

REGULATORS

SHAREHOLDERS

COMMUNITIES

PARTNERS

Why we engage

Our business would 
cease to exist without 
customers who can 
trust 888 to deliver a 
safe, enjoyable and fair 
gaming environment. 

By understanding what 
our customers think 
about our products 
and services, we can 
constantly strive for 
improvements that 
match their priorities. 

The talent, commitment 
and skill of our 
employees around 
the world underpins 
our ability to deliver 
a superior product 
and safe, enjoyable 
experience to customers. 
Our employees know 
our business best, and 
we value their feedback 
as an important way 
of improving how we 
operate. 

Key areas of 
interest

How we engage 

The priority for our 
customers is a superior 
gaming experience. 
This means a seamless 
online platform, quality 
customer service and 
the confidence that they 
are playing in a safe 
environment. 

Our employees want 
to know they are part 
of a business that 
cares about their 
wellbeing and supports 
their professional 
development. They care 
deeply that we treat 
our customers fairly and 
operate in a responsible 
manner. 

As well as conducting 
market research into 
perceptions of our 
brands, we operate 
multiple communications 
channels with our 
customers to generate 
feedback, insight and 
to understand their 
preferences and needs. 

We also use these 
channels to promote 
safer gambling.

We aim to create a 
dynamic, caring and 
inclusive culture. We 
want our team to be 
proud of their work and 
to feel rewarded in the 
workplace. 

We have multiple routes 
for generating feedback 
from our employees, 
including effective 
line-management 
structures and open 
employee forums. We are 
committed to proactive 
and transparent internal 
communications with our 
team on an ongoing basis. 

Regulators give us a 

Our shareholders are the 

Being able to engage 

We work with partners 

owners of the Company. 

in rich community life 

in various areas of our 

both in and out of work 

business. 

The relationship between 

the Company and its 

shareholders is based on 

trust, transparency and 

the timely disclosure of 

information. 

We must demonstrate a 

high level of openness 

with our shareholders to 

maintain confidence in 

our ability to create value. 

is an important factor 

of wellbeing for our 

employees. At the same 

time, local communities 

can be a business’s 

greatest advocates, 

particularly when it 

comes to recruitment. 

To maintain a positive 

relationship, we need to 

listen to local issues and 

understand how we can 

have a positive impact. 

It is imperative we 

maintain an open 

dialogue with our 

partners in order to 

operate effectively  

and responsibly. 

licence to operate 

and set the terms for 

providing services in 

their markets. We need 

absolute clarity on their 

regulations to ensure 

we align with their 

priorities. Regulators 

have an important role 

in promoting a safer 

gaming environment, 

which benefits all 

operators committed to 

responsible models of 

operation. As such, it is 

valuable for the business 

to maintain regular 

communication with 

regulators to identify 

areas in which it can 

help progress their 

agenda. 

Regulators want to know 

Shareholders seek 

The communities around 

Our partnerships rely 

that operators are using 

clear evidence that the 

888’s global offices 

on our track record for 

the full scope of their 

company has a strategy 

look for the company 

effective management, 

resources to comply with 

for value creation across 

to demonstrate its 

local market regulations 

the short, medium 

commitment to the 

value creation and 

responsibility. Our 

and deliver a safe 

and long-term. They 

local area by taking the 

partners want to know 

gaming environment. 

demand transparency 

time to understand and 

that this reputation  

as the foundation of a 

contribute to supporting 

is secure for the long- 

trust-based relationship 

local initiatives.

and expect clarity 

on management’s 

approach to maximising 

growth opportunities 

and managing risks. 

term and that they  

can trust our team 

to deliver mutually 

beneficial growth. 

We engage in regular 

We ensure an ongoing 

GR8 People programme 

We pride ourselves 

and transparent 

conversation with 

encourages employees 

on being a partner of 

dialogue with regulators 

shareholders through 

to be involved in 

across our global 

our financial reporting, 

community events 

markets. 

as well as events such 

and participate in 

choice. Relevant team 

members within 888 

have regular dialogue 

as our Annual General 

local charities. 888’s 

with our partners to 

Meeting and Capital 

Markets Events. 

ensure that our visions 

and, most importantly, 

values are aligned. 

We participate in 

industry events and 

forums to better 

understand the 

requirements of the 

regulators wherever  

we operate. 

employees dedicate 

hundreds of working 

hours sponsored by 

the Company to these 

causes which helps 

the Group to build an 

understanding of the 

issues that matter most. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE
STRATEGIC REPORT

FINANCIAL STATEMENTS

OUR STAKEHOLDERS CUSTOMERS

EMPLOYEES

REGULATORS

SHAREHOLDERS

COMMUNITIES

PARTNERS

Why we engage

Our business would 

The talent, commitment 

cease to exist without 

and skill of our 

customers who can 

employees around 

trust 888 to deliver a 

the world underpins 

safe, enjoyable and fair 

our ability to deliver 

gaming environment. 

a superior product 

By understanding what 

our customers think 

about our products 

and services, we can 

constantly strive for 

improvements that 

match their priorities. 

and safe, enjoyable 

experience to customers. 

Our employees know 

our business best, and 

we value their feedback 

as an important way 

of improving how we 

operate. 

Key areas of 

interest

How we engage 

The priority for our 

Our employees want 

customers is a superior 

to know they are part 

gaming experience. 

of a business that 

This means a seamless 

cares about their 

online platform, quality 

wellbeing and supports 

customer service and 

their professional 

the confidence that they 

development. They care 

are playing in a safe 

deeply that we treat 

environment. 

our customers fairly and 

operate in a responsible 

manner. 

As well as conducting 

We aim to create a 

market research into 

dynamic, caring and 

perceptions of our 

brands, we operate 

inclusive culture. We 

want our team to be 

multiple communications 

proud of their work and 

channels with our 

to feel rewarded in the 

customers to generate 

workplace. 

feedback, insight and 

to understand their 

preferences and needs. 

We also use these 

channels to promote 

safer gambling.

We have multiple routes 

for generating feedback 

from our employees, 

including effective 

line-management 

structures and open 

employee forums. We are 

committed to proactive 

and transparent internal 

communications with our 

team on an ongoing basis. 

Regulators give us a 
licence to operate 
and set the terms for 
providing services in 
their markets. We need 
absolute clarity on their 
regulations to ensure 
we align with their 
priorities. Regulators 
have an important role 
in promoting a safer 
gaming environment, 
which benefits all 
operators committed to 
responsible models of 
operation. As such, it is 
valuable for the business 
to maintain regular 
communication with 
regulators to identify 
areas in which it can 
help progress their 
agenda. 

Regulators want to know 
that operators are using 
the full scope of their 
resources to comply with 
local market regulations 
and deliver a safe 
gaming environment. 

We engage in regular 
and transparent 
dialogue with regulators 
across our global 
markets. 

We participate in 
industry events and 
forums to better 
understand the 
requirements of the 
regulators wherever  
we operate. 

Our shareholders are the 
owners of the Company. 

The relationship between 
the Company and its 
shareholders is based on 
trust, transparency and 
the timely disclosure of 
information. 

We must demonstrate a 
high level of openness 
with our shareholders to 
maintain confidence in 
our ability to create value. 

Being able to engage 
in rich community life 
both in and out of work 
is an important factor 
of wellbeing for our 
employees. At the same 
time, local communities 
can be a business’s 
greatest advocates, 
particularly when it 
comes to recruitment. 
To maintain a positive 
relationship, we need to 
listen to local issues and 
understand how we can 
have a positive impact. 

We work with partners 
in various areas of our 
business. 

It is imperative we 
maintain an open 
dialogue with our 
partners in order to 
operate effectively  
and responsibly. 

Shareholders seek 
clear evidence that the 
company has a strategy 
for value creation across 
the short, medium 
and long-term. They 
demand transparency 
as the foundation of a 
trust-based relationship 
and expect clarity 
on management’s 
approach to maximising 
growth opportunities 
and managing risks. 

We ensure an ongoing 
conversation with 
shareholders through 
our financial reporting, 
as well as events such 
as our Annual General 
Meeting and Capital 
Markets Events. 

Our partnerships rely 
on our track record for 
effective management, 
value creation and 
responsibility. Our 
partners want to know 
that this reputation  
is secure for the long- 
term and that they  
can trust our team 
to deliver mutually 
beneficial growth. 

We pride ourselves 
on being a partner of 
choice. Relevant team 
members within 888 
have regular dialogue 
with our partners to 
ensure that our visions 
and, most importantly, 
values are aligned. 

The communities around 
888’s global offices 
look for the company 
to demonstrate its 
commitment to the 
local area by taking the 
time to understand and 
contribute to supporting 
local initiatives.

GR8 People programme 
encourages employees 
to be involved in 
community events 
and participate in 
local charities. 888’s 
employees dedicate 
hundreds of working 
hours sponsored by 
the Company to these 
causes which helps 
the Group to build an 
understanding of the 
issues that matter most. 

07

Corporate.888.comChairman's Statement

CREATING VALUE BY PUTTING  
OUR CUSTOMERS FIRST

888’s growing global customer base reflects 
the Group’s continued focus on delivering the 
safest, most enjoyable customer experience 
possible and, on behalf of everyone at 888,  
I would like to take this opportunity to thank 
all our customers for placing their continued 
trust in our business.

This Annual Report is being published at a 
time of unprecedented uncertainty regarding 
the impact of the COVID-19 outbreak, not 
only on the health of individuals, but also on 
the global economy.

888 is monitoring closely the spread of 
COVID-19 and following all government 
and local health organisation guidelines 
in order to keep its global teams safe and 
healthy. We have implemented our business 
continuity plan, including improvements to 
our technological infrastructure, priming of 
operational teams for emergency support, 
implementing work-from-home processes, 
and communicating clearly and constantly 
with personnel. The majority of our staff 
currently work from home across our 
locations.

While it is unclear how this fast-moving 
situation will evolve over the coming months, 
the postponement and cancellation of 
sporting events will impact 888's Sport 
vertical, which accounted for 16% of revenue 
in 2019. There is currently evidence of 
increased customer activity in the Group's 
Casino and Poker products that might, in 
part, compensate for the sports betting 
disruption for a period of time. However, in 
the event of a prolonged period of global 
macro-economic uncertainty, it is possible 
that consumer spending across the Group's 
online gaming product verticals may also 
become impacted. 

888 recognises that, with people spending 
more time at home and with potentially 
increased stress from economic uncertainty, 
888's vigilance on safe gambling and 
preventing gambling-related harm is even 
more important than ever. The Group 
continues to offer its customers support 
and is proactively communicating with its 
customers to make them aware of safe 
gambling tools to limit and control their 
play. In addition, 888 continues to leverage 
its unique Observer software to scan player 
data and identify potential areas of concern 
in order to prevent gambling harm.

As a purely online operator with diversified 
brands across product verticals and 
geographies, a strong balance sheet with 
$99.5 million of cash and cash equivalents 
at the 2019 year-end, and a proven track 
record of delivering operational efficiencies, 
888 is confident in its ability to manage these 
challenges. Underpinned by the strength of 
888's technology, its growing customer base 
and its talented and committed teams, 888 
continues to see a number of significant 
growth opportunities for the Group which it is 
confident of progressing during 2020  
and beyond.

YEAR IN REVIEW
2019 was another year of good progress 
for 888 during which the Group welcomed 
a record number of new customers – more 
than a million – to its international brands. 
This growth was achieved despite significant 
increase in gaming duties, as well as 
challenging trading conditions in some of 
our global markets and demonstrates the 
strength of 888’s unique combination of 
technology, marketing, diversification across 
markets, and product expertise.

888’s growing global customer base reflects 
the Group’s continued focus on delivering the 
safest, most enjoyable customer experience 
possible and, on behalf of everyone at 888, I 
would like to take this opportunity to thank all 
of our customers for placing their continued 
trust in our business. 

The Group’s revenue growth has again 
been driven by the continued expansion of 
888casino across a number of regulated 
markets, as well as strong revenue growth 
in 888sport. The Group’s focus on providing 
its customers with a first-class product 
experience – one that is fun, fast, responsive 
and personalised – has remained a 
competitive advantage and the outstanding 
success of our Orbit casino platform across 
multiple regulated markets during 2019 has 
been a stand-out achievement.

The Group has continued to focus on 
expanding in attractive regulated markets 
and we were delighted to launch in Sweden 
and Portugal during 2019. In addition, the 
success of our focus on developing a more 
recreational customer base has underpinned 
good growth in the UK market. In Europe, we 
were pleased to deliver strong performances 
in Italy and Romania which reflects the 
strength of our product and customer 
proposition. 

SAFER. BETTER. TOGETHER.
888’s business is built on providing its 
customers with a consistently great 
experience. Ensuring that those who 
choose to visit our websites can do so 
with confidence and security is therefore 
foundational to our continued success. In 
addition, we focus with utmost diligence to 
ensure that anyone for whom our games 
are not intended, notably those who are 
underage or vulnerable, are not drawn into 
the gaming environment. We are committed 
to proactively deploying our technology 
and analytical expertise to identify and 
help customers who are at risk and we are 
continuing to develop the support, and tools 
that we offer to customers to help them 
make informed, safe decisions about their 
gambling. Providing a safe environment is not 
only the right thing to do for our customers, 
but, by continuing to conduct business 
responsibly, we are in a stronger position 
to continue to generate long-term value 
for all stakeholders, including shareholders, 
employees and customers, as well as the 
communities in which we do business. 

In 2020, we have set out our ambitious 
strategy for enhancing and promoting safer 
gambling. To achieve this, we will continue to 
engage with relevant stakeholders, including 
regulators, industry bodies and charities, 
who share our commitment to the ceaseless 
improvement of standards across the 
industry. We expand further on our strategy 
and vision – which we have titled Safer. 
Better. Together. – on page 51 of this Annual 
Report.

08

888 Holdings plc Annual Report & Accounts 2019

 
 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

DURING THE FIRST HALF OF 2019, 888 COMPLETED TWO 
ACQUISITIONS INCLUDING THE LANDMARK ACQUISITION 
OF A FIRST-CLASS SPORTS BETTING PLATFORM AND 
EXPERIENCED TEAM BASED IN DUBLIN 

STRATEGIC PROGRESS
888’s ambition is to continue to develop as a 
leading global online gaming business with a 
focus on operating in sustainable, regulated 
markets. In order to achieve this, we continue 
to: invest in developing our technologies, 
products and marketing capabilities; expand 
into new markets; explore M&A opportunities; 
and focus on developing the safest and most 
secure environment possible for customers. 

During 2019, 74% of 888’s revenue was 
generated from regulated and taxed 
markets. We are pleased to report the 
recovery of our business in the UK continued 
during the year, with revenue growing by 20% 
(24% at constant currency) underpinned 
by our sharpened focus on providing safe 
entertainment to recreational customers. In 
addition to this progress, the Group further 
expanded across several regulated European 
markets, including launching its offering in 
Sweden and Portugal, which marked 888’s 
12th and 13th regulated markets globally. 888 
has an enviable track record of converting 
regulated market launches into significant 
growth and, as a result, the fast-evolving 
global regulatory landscape continues to 
present exciting opportunities for the Group. 

During the first half of 2019, 888 completed 
two acquisitions including the landmark 
acquisition of a first-class sports betting 
platform and experienced team based in 
Dublin. 

For the first time, this has given 888 complete 
ownership of technology and product 
development across its four key online 
gaming product verticals. We have been 
delighted to welcome our new colleagues 
in Dublin to the Group and remain very 
excited by the long-term value-creation 
opportunities this acquisition presents. 

New product development remains critical 
to 888’s continued progress, and we have 
been delighted with the positive impact 
of our Orbit casino platform throughout 
2019 following its initial launch in May 2018. 
The Orbit Casino platform has been our 
most significant product development in 
recent years, delivering a user experience 
we believe is unrivalled in the market and 
underpinning our stated ambition to become 
the world’s premier online casino brand. 

BOARD AND TEAM
As reported in the Group’s 2018 Annual 
Report, in January 2019, the Board 
announced the appointment of Itai Pazner, 
previously the Group’s Chief Operating 
Officer (the “COO”), as 888’s new Chief 
Executive Officer (the “CEO”). Itai Pazner has 
in-depth and widespread understanding of 
both 888 and the online gaming industry 
having spent the past 17 years with the 
Group. He replaced Itai Frieberger, who 
made a fantastic contribution during his 
eight years as part of 888’s executive 
leadership team. 

In April, the Company announced that Ron 
McMillan had stood down from the Board as 
a Non-Executive Director in order to focus 
on his other commitments. On behalf of the 
Board, l would like to restate our thanks to 
Ron for his commitment to 888 during his 
time with the Group. 

In September, we were pleased to announce 
the appointment of Mark Summerfield to the 
Board as an independent Non-Executive 
Director and Chair of the Company's Audit 
Committee. Mark brings extensive experience 
of working with boards and audit committees 
of major listed companies, and he is 
already proving to be a valuable addition 
to 888. The Company continues to look at 
potential additional Non-Executive Director 
appointments to the Board to reflect 888’s 
strong diversity and leadership objectives, 
whilst complementing and building upon the 
existing expertise of the Board.

In January 2020, post the year-end, we 
announced that after more than 15 years 
with the Group, Aviad Kobrine will step down 
from his role as Chief Financial Officer during 
2020. Aviad joined 888 in 2004 ahead of 
the Group’s IPO and was appointed as CFO 
in June 2005. He has been an integral part 
of the leadership team and made a truly 
outstanding contribution to 888, supporting 
the Group’s growth into a truly global online 
gaming business. On behalf of everyone at 
888, I would like to wish Aviad every success 
for the future. Aviad will remain in his position 
until a successor is appointed to enable a 
seamless transition of responsibilities at the 
appropriate time. We are progressing our 
search for Aviad’s successor and will provide 
an update in due course.

The Group’s progress continues to be 
made possible by the outstanding skill and 
commitment of our global teams. I would 
like to take this opportunity to thank all my 
colleagues across our business for their hard 
work and contribution during 2019.

OUTLOOK
The Board continues to believe that, as 
an agile operator with control of its own 
technology and diversification across 
products and markets, 888 is well positioned 
to deliver further growth.

Whilst the COVID-19 outbreak is setting back 
the global economy, 888 remains confident 
that it will be able to deliver on its plans for 
2020 set out in this Annual Report. We are 
continuing to regularly communicate with 
our teams having successfully implemented 
a gradual and smooth transition to working 
from home. In addition, we have invested in 
IT and telephony upgrades to ensure that we 
manage this period of uncertainty.

With the spread of COVID-19 resulting in 
people spending increased time at home 
and perhaps experiencing heightened 
levels of stress and anxiety, the Board 
is in no doubt that 888’s commitment to 
preventing gambling related harm is even 
more important than ever. We are proactively 

communicating with our customers to 
provide information on safer gambling and, 
where necessary, offer support. In addition, 
we have introduced new alerts to our 
proprietary safe gambling software system, 
the Observer, to ensure any areas of concern 
are immediately flagged to our highly 
trained customer care team so that they can 
interact with customers and prevent harm.

The 2019 financial year finished with a 
record revenue month in December 2019 
and, as reported in our trading update on 24  
March 2020, we have continued to perform 
in line with the Board’s expectations during 
2020 so far. 

During 2019, we delivered good growth in our 
UK business, underpinned by an enhanced 
focus on entertaining recreational customers 
in a safe and secure environment. We intend 
to build on this further during the year 
ahead and direct additional investment to 
enhancing responsible gaming processes 
and tools across the Group’s global markets.

The developing US market continues to 
present a significant long-term opportunity 
for 888 – one in which we will invest during 
the course of 2020 by strengthening our 
team, marketing and product offering. The 
Group remains committed to expanding 
in the US and we believe that we remain 
well-placed to capture the potential 
long-term opportunities unlocked by the 
future establishment of economically 
viable markets in newly regulated states. 
Nevertheless, we will continue to appraise 
potential partnerships that will support 
888’s continued expansion and long-term 
prospects in the regulated US market.

We remain focused on building on the 
momentum in our Casino business by 
continuing to enhance our product 
proposition. In Sport, we were pleased to 
launch our first proprietary sports product 
in Sweden in April 2020 with further markets 
planned during the remainder of the year. 
Whilst the Poker market has remained 
challenging for 888, we are firmly focused on 
improving our performance in this important 
product vertical and building on our 
improved performance in H2 2019. The Group 
has been pleased by progress made in the 
first-phase roll out of its new poker platform, 
Poker 8, which took place during the second 
half of 2019 and, looking ahead to 2020, 
we will be adding a number of exciting 
new product features which are set to be 
extended across the Group's poker markets 
over the coming months. 

M&A continues to be an important pillar 
in the Group’s growth strategy and the 
Board will continue to carefully appraise 
and evaluate possible strategic and 
tactical deals during 2020 where we see 
the potential to enhance our business and 
create value. 

Above all, even in light of the challenges of 
the COVID-19 outbreak, 888’s focus in 2020 
will remain on delivering a truly satisfying 
and safe experience for customers, thereby 
supporting strong and sustainable growth 
for our shareholders.

BRIAN MATTINGLEY
Non-Executive Chairman
15 April 2020

09

Corporate.888.comChief Executive Officer’s  Strategic Report

STRATEGIC PROGRESS UNDERPINNED BY 
PRODUCT AND TECHNOLOGY LEADERSHIP

New product development remained a key 
focus and competitive advantage for 888 
and the continued success of the Orbit 
casino platform across multiple regulated 
markets throughout 2019 has been a major 
achievement for the Group.

INTRODUCTION
Driven to be one of the world’s best 
performing online gaming companies, 
888 continues to strive to provide 
customers with a safe and enjoyable 
experience. This is underpinned by the 
Group’s proprietary technology and 
industry expertise developed over more 
than two decades.

Having taken over as Chief Executive 
Officer in January 2019, I am pleased 
to update the Group’s stakeholders on 
a year of further progress for 888 which 
has been underpinned by good growth 
in both of our Casino and Sport product 
verticals. New product development 
remained a key focus and competitive 
advantage for 888, and the continued 
success of the Orbit casino platform 
across multiple regulated markets 
throughout 2019 has been a major 
achievement for the Group.

acquisition of a first-class sports 
betting platform and team based in 
Dublin, thereby giving 888 complete 
ownership of its technology and product 
development across its four key online 
gaming product verticals (Casino, Sport, 
Poker and Bingo). The post-acquisition 
integration of the sports betting platform 
is progressing in line with our plans and 
we were delighted to launch our first 
fully-in-house sports betting product in 
Sweden in April 2020.

Continuous investment in further 
enhancing responsible gaming processes 
and tools has remained a key focus for 
the Group, and we are proud to have 
launched a new corporate responsibility 
framework. Our people are incredibly 
passionate about this critical focus 
for our Group which is expanded on in 
greater detail below and in subsequent 
areas of the 2019 Annual Report.

The COVID-19 outbreak has given rise to 
unprecedented challenges to the global 
economy, and 888 is no exception. I am 
proud to be able to say that we continue 
to prioritise the health and wellbeing of 
our staff and customers above all else.  
We have successfully implemented a 
smooth transition to employees working 
from home across the Group, and I am 
delighted with how our teams have 
adapted. In addition, we continue to 
recognise that, with people spending 
more time at home and with increased 
levels economic uncertainty, 888’s 
vigilance on preventing gambling related 
harm is even more important than ever. 

In the course of 2019, 888 completed 
two acquisitions including the strategic 

888 remains well positioned as a highly 
diversified operator across product 
verticals and regulated markets. As 
a result of the Group’s continued 
momentum during the year, as well as 
its strong technology and outstanding 
team, the Board continues to believe 
that 888 has an excellent platform to 
deliver continued growth and further 
shareholder returns.

SAFER. BETTER. TOGETHER
Launched in 2020, we have refined 
and expanded a new corporate social 
responsibility framework that will help 
888 to deliver against its broader 
responsibilities and commitments as 
a business whilst also supporting the 
Group’s long-term, sustainable growth. 

This framework covers three key  
focus areas: 

A SAFE PLACE TO PLAY
We acknowledge the potential risks 
that online gambling can present. 
We are committed to continuous 
improvements to make gambling safe, 
enjoyable and not a cause of harm.

A GR8 WORKPLACE
The talent, commitment and skill of 
our global teams makes our business 
what it is. We are committed to 
promoting a working environment 
that enables our people – and our 
business – to flourish.

MORE THAN AN OFFICE
We are supportive of the communities 
where we operate and - although we 
have a relatively low environmental 
impact compared to certain other 
industries – we recognise and strive 
to mitigate the effects our operations 
have on the planet. 

Our commitments and activity to drive 
continuous improvements in these three 
areas are expanded on in greater 
detail on pages 50 to 67 of the 2019 
Annual Report. The Board views this 
framework as integral to delivering 
sustainable growth and long-term value 
for shareholders. It will be integrated 
throughout the business and be a core 
driving force of the way we operate.

10

888 Holdings plc Annual Report & Accounts 2019

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

ITAI PAZNER

OWNING AND DEVELOPING ITS OWN TECHNOLOGY ENABLES 
888 TO CREATE DIFFERENTIATED PRODUCTS, ADAPT TO 
REGULATORY CHANGES EFFECTIVELY, ENHANCE CUSTOMER 
SAFETY, AND RESPOND QUICKLY TO NEW OPPORTUNITIES

GROWTH STRATEGY & PROGRESS 
888’s strategy for sustainable growth 
is focused on achieving the Group’s 
significant potential across a diverse 
range of products and markets. The 
delivery of this strategy is based 
upon achieving the Group’s organic 
growth potential, as well as evaluating 
attractive M&A opportunities. 

During 2019, the Group continued 
to make progress against the key 
pillars of its strategy, outlined below, 
underpinned by the strength of its 
people, unique technology and product 
expertise. 888 owns and develops its 
own online gaming technology and 
associated platforms which provide 
the bedrock of the Group’s success 
and progress. Owning and developing 
its own technology enables 888 to 
create differentiated products, adapt to 
regulatory changes effectively, enhance 
customer safety, and respond quickly to 
new opportunities. In addition, multiple 
areas of 888’s operations are directed 
by highly sophisticated business 
analytics which are critical to the 
Group’s approach to safer gambling, 
product development, marketing, and 
customer relationship management. 

 During 2019, 888 continued to make 

progress against each of the following key 
pillars of its growth strategy:

Continue to protect customers  
and act responsibly 

Ongoing development of 888’s  
core B2C business 

Casino 

Sport 

Poker 

Bingo 

Expansion in regulated markets 

Enhancing efficiencies 

11

11

12

12

13

13

14

15

Continue to protect customers  
and act responsibly
888’s objective, above all else, remains 
to ensure that all those who visit 
the Group’s websites can do so with 
confidence and safety, and that 
those for whom our products are not 
intended are not drawn into the gaming 
environment. We acknowledge the 
potential risks that online gambling can 
present and are committed to ongoing 
improvements to make gambling safe, 
enjoyable and not a cause of harm. 

The Group’s safer gambling 
commitments are outlined in more detail 
on page 51 of the 2019 Annual Report. 

To deliver our comprehensive 
commitments in this crucial area of our 
business, we are focused on progress in 
four key areas: 

1. Knowing our customers

2. Our culture of care

3. Empowering our customers

4. Participating in industry  

collaboration to raise standards

888’s approach to each of these areas 
is underpinned by continued investments 
in its proprietary technology and highly 
trained Responsible Gaming team. 
During the first half of 2019, the Group 
appointed a new Responsible Gaming 
Director with extensive experience within 
888 who has oversight of the continuous 
improvement of our responsible gaming 
operations, systems and processes. 

888’s specialist Responsible Gaming 
team continues to leverage the Group’s 
in-house developed player behaviour 
monitoring tool, Observer, which sits at 
the heart of the Group’s responsible 
gaming strategy. The Observer system 
uses sophisticated algorithms to flag 
unusual or potentially concerning 
customer activity to our team. Our highly 
trained colleagues then decide the 
most appropriate interaction with the 
customer that will help the customer to 
make informed decisions about their 
gambling and, where appropriate, select 
the right tools to control, limit or prevent 
their play. 

During 2019, the Group continued to 
invest in further developing its unique 
Observer software to better predict 
and identify problematic or potentially 
problematic gambling before any harm 
is caused in addition to investing in 
additional training for our Responsible 
Gaming team. 

Ongoing development of 888’s  
core B2C business
In 2019, revenue from 888’s core B2C 
business continued to represent the 
significant majority of Group revenue 
at 95%. The Group remains focused on 
developing its B2C business by driving 
progress in each of its four product 
verticals: Casino, Sport, Poker and 
Bingo. We aim to do this by providing 
a first-class and safe online gaming 
entertainment experience for customers 
underpinned by continuous product 
development that differentiates 888’s 
proposition from those of competitors. 

The Group has ambitious targets to 
develop its core B2C business with a 
strategic focus on expanding 888’s 
presence amongst casual customers 
across regulated markets globally. The 
strengths of 888’s return-on-investment 
driven marketing underpinned by big-
data algorithms, as well as our first-
class product technology team remain 
critical to the Group’s ability to deliver 
continued growth in the B2C business.

Technology businesses in multiple areas 
of consumers’ lives, from media and 
entertainment to travel and banking, 
are consistently innovating and raising 
the standards that consumers expect 
of online and mobile services. As a 
result, our customers’ expectations of 
their digital experiences are increasing. 
Consequently, we continue to focus on 
improving multiple areas of our products, 
including enhancing interfaces, greater 
personalisation, improving loading times, 
developing responsible gaming tools, 
and delivering quality customer support 
to ensure that our customers enjoy the 
best possible user experience with 888. 

The Group’s unique marketing expertise 
remains critical to growing and 
expanding 888’s brands in a cost-
efficient and profitable manner. The 
effectiveness of our marketing was again 
demonstrated in 2019 with a record 
number of new customers – in excess of 
one million – signing up to 888’s brands 
during the year. 

11

Corporate.888.comChief Executive Officer’s  Strategic Report continued

GROWTH STRATEGY  
BY PRODUCT

CASINO

Focused on being the 
global brand leader

Casino continued to deliver 
strong growth in 2019 with a 13% 
increase in revenue to US$359.3 
million (2018: US$317.6 million), 
representing a 17% increase 
in revenue in 2019 at constant 
currency. 

CASINO REVENUE

$359.3m

Casino also delivered a 26% 
increase in active players from 
2018 and a 43% increase in new 
customers from 2018. 

ACTIVE PLAYERS

+26% 

NEW CUSTOMERS

+43% 

 More information

Further details on the  
Group’s Casino performance  
are included in the Business  
& Financial Review

Despite being the Group’s largest 
product vertical, the Board believes 
that Casino continues to offer 
significant growth potential for the 
Group. Underpinned by the strength 
of 888’s brand heritage developed 
over more than 20 years in the online 
casino industry in combination with the 
advantages of Orbit, our unique platform 
initially focused on the casino market, 
the Board believes that 888casino has 
the potential to become the world’s 
dominant online casino brand.

The roll-out of Orbit commenced in May 
2018 and represented the Group’s most 
exciting new product development of 
recent years. The Orbit platform has 
enhanced the user experience through 
enhanced interface response times, 
increased customer personalisation by 
leveraging artificial intelligence (“AI”) 
capabilities, and improved display of 
games and content to customers. 

12

The Group has seen very positive 
reactions in customer activity as Orbit 
has been rolled-out market by market.  
As a result, we are currently in the 
process of importing several of Orbit’s 
exciting features into 888’s Sport, Poker 
and Bingo products. 

We are delighted that our product 
innovation and subsequent progress has 
been widely recognised with two important 
and high-profile industry awards (EGR 
– Casino Operator of the Year 2019 and 
Gaming Intelligence – Casino Operator of 
the Year 2020).

With approximately 1,000 different games 
now in its portfolio, 888casino continues to 
differentiate itself in the market by offering 
a unique range of content. We continue 
to bring together a curated selection of 
leading games from top-quality third-
party providers alongside bespoke games 
developed by our Section8 games studio. 
Section8 released more than 20 new 
titles last year (including our first ever 888 
branded online scratch cards), taking 
the total number of in-house developed 
games offered by 888casino to more than 
120. During 2019, nearly 1.5 million players 
played Section8-developed games on 
888casino, wagering more than $3 billion.

Continued delivery 
against our ambitious 
growth plans

Sport continued to deliver solid 
growth in 2019, with a 12% 
increase in revenue to US$90.0 
million (2018: US$80.3 million) 
representing a 19% year on year 
increase at constant currency. 

SPORT REVENUE

$90m

Sport also delivered a 19% year 
on year increase in first time 
depositors ("FTDs") and deposits 
in 2019 against the prior year.

NEW CUSTOMERS

+19% 

 More information

Further details on the Group’s 
Sport performance are included  
in the Business & Financial review 

22  

22 

SPORT

888Sport has achieved stand-out 
growth over recent years and is now 
the Group’s second largest product 
vertical. The Group’s ambition is to 
continue to develop 888sport as a 
leading online sports betting brand 
across global regulated markets. To 
deliver this, we continue to focus on 
ensuring that 888 offers a world-class 
sports betting product for customers 
with a wide range of events and live 
betting options, as well as competitive 
odds and a great user experience. 

In July 2019, the Group commenced the 
roll-out of a new in-house developed 
888sport product interface. This was 
developed to deliver an improved 
customer experience and a more unified 
look and feel across 888’s brands. The 
new interface was deployed during the 
second half of the year and we are 
encouraged with the early customer 
feedback to the enhanced product.

In March 2019, the Group was 
delighted to announce the exciting and 
strategically important acquisition of 
the sports betting platform and team 
previously behind the BetBright brand for 
a total consideration of US$ 19.3 million, 
thereby giving 888 complete ownership 
over an end-to-end sports betting 
platform for the very first time. During 
2019, the Group was focused on the 
integration of the acquired technology 
and team into 888’s business and we are 
pleased to have commenced a phased 
and market-by-market roll out of the 
Group’s proprietary sportsbook solution 
with a successful launch in Sweden in 
April 2020. 

The Board believes that this acquisition 
will enhance the Group’s long-term 
prospects in the significant global 
sports betting market by adding a 
first-class team of sports betting 
professionals to the Group while also 
enabling 888 to fully leverage its 
marketing and analytics capabilities  
in this critical product vertical. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

During 2019, we continued to promote 
and develop the 888poker brand 
by sponsoring the 50th anniversary 
World Series of Poker tournament, 
a partnership that we will continue 
in 2020. In addition, 888poker LIVE, 
our series of live poker tournaments, 
continue to attract growing numbers of 
poker players from around the world to 
play in live events in some of the world’s 
greatest cities. The increasing popularity 
of these events continues to support 
a steady rise in brand awareness for 
888poker. 

The Group is firmly focused on improving 
its Poker performance in 2020 in order 
to return Poker to long-term sustainable 
growth. To achieve this, we have been 
focused on delivering new product 
enhancements including the roll-out 
of Poker 8, a next generation poker 
platform, which we believe will sharpen 
888’s appeal amongst recreational 
poker players. In March 2019, we were 
pleased to begin a phased roll-out 
of Poker 8 to desktop players on the 
888poker.com network which initially 
provided enhanced graphics, a cleaner 
interface and improved speed for 
players. We were pleased by the first 
phase of the roll-out and continued 
to add new features, including mobile 
focused enhancements, during the 
second half of 2019. During 2020, 
we have a number of additional new 
product features to add to Poker8 
that have been developed following 
extensive research and feedback from 
customers, and we are looking forward 
to introducing the final-phase platform 
across all of the Group's poker markets 
in the coming months. In addition 
to these product enhancements, we 
continue to develop new, larger prize 
pools for our players and, during 2020, 
we have two major events planned – the 
Millions Superstorm and the SuperSeries 
– that will enable players of all skill-levels 
to potentially access big prizes.

POKER

Delivering product 
enhancements to 
return to growth

Poker revenue declined by 13%  
in 2019 to US$42.7 million  
(2018: US$ 49.0 million).

POKER REVENUE

$42.7m

However, Poker revenue in the 
second half of 2019 increased 
by 7% compared to H2 2018, 
reflecting an improvement in the 
Group’s performance.

REVENUE (H2 2019 VS H2 2018)

+7% 

 More information

Further details on the Group’s 
Poker performance are included  
in the Business & Financial review

22  

Whilst Poker continued to be a 
challenging market for 888 during 2019, 
we maintained our strategic position 
as one of the top online poker brands 
globally by player liquidity. In addition, 
888poker remained an important 
customer acquisition channel for the 
Group, with 18% of the Group’s B2C FTDs 
during the period joining 888 through 
888poker's websites. 

In July 2019, 888 launched 888poker 
in Portugal and, at the same time, 
introduced 888’s first ever inter-country 
shared poker liquidity network in Europe. 
This has enabled 888’s customers 
in Spain and Portugal to play poker 
against each other, thereby increasing 
the availability of the games and 
formats that 888’s customers in those 
markets wish to play. We have been 
pleased with the reaction to the network 
with good levels of new customer 
acquisition in Portugal, resulting in 
a considerable increase in liquidity 
available for Spanish players. 

BINGO

Building on our position 
in a challenging market

B2C Bingo recorded revenue 
growth of 19% to US$38.5 million 
in 2019 (2018: US$32.4 million), 
benefitting from the contribution 
of a portfolio of acquired Bingo 
brands in March 2019. On a like-
for-like basis, Bingo revenues 
declined 3%*. 

B2C BINGO REVENUE

$38.5m

New customer acquisition 
increased by 23% in 2019 (a 10% 
increase when excluding the newly 
acquired brands) with average 
revenue per player also increasing.

NEW CUSTOMERS

+23% 

 More information

Further details on the Group’s 
Bingo performance are included  
in the Business & Financial review

22  

In February 2019, the Group announced 
the acquisition of a portfolio of bingo 
brands, including the well-established 
Costa Bingo brand, which previously 
operated as B2B brands on the Group’s 
B2B Dragonfish Platform. The addition 
of the new brands increased new 
customers acquisition by 23% and 
revenue by 19% (organically revenue 
declined 3% at constant currency and 
new acquisition increased 10%) in 2019.

The Bingo market in the UK has 
remained competitive and challenging 
for both the Group’s B2C brands and 
B2B partners during 2019. This in part 
reflects increased fiscal pressures on 
UK operators as a result of a further 
increase in remote gaming duty, as well 
as a stricter regulatory environment 
resulting in tighter customer controls 
being applied by responsible operators 
such as 888. 

*  At constant currency, adjusted for  

the acquired brands.

13

Corporate.888.comChief Executive Officer’s  Strategic Report continued

Expansion in regulated markets
The Group’s geographic 
expansion is based upon 
driving 888’s growth in 
various markets that have 
sustainable regulatory 
frameworks for online 
gaming and where we 
are able to benefit from 
marketing opportunities 
for our brands.

Revenue from regulated and taxed 
markets in 2019 continued to represent 
the majority of Group revenue at 74%  
of revenue (2018: 70%). 

REGULATED & TAXED MARKET

74% of revenue

 More information

Further details on the Group’s 
geographic performance are  
contained in the Business  
& Financial Review

14

UK

The Group delivered growth in the 
UK market which represented 36% 
of Group revenue in 2019.

This positive performance reflects 
888’s clear and unwavering focus on 
entertaining recreational customers in 
a safe and secure environment. As a 
result of this customer focus, FTDs in the 
UK increased by 26% whilst average 
revenue per customer decreased by 
10%, reflecting the Group’s focus on 
providing safe entertainment for an 
increasingly recreational customer 
base. The success of our recreational 
customer focus has been further 
demonstrated by the reduction in the 
Group’s UK Casino revenues generated 
by ‘VIP’ customers reducing to 4% in 
2019, compared to approximately 35% 
at the beginning of 2018.

22  

EUROPE

In Continental Europe, the Group 
continued to achieve excellent 
progress in Italy, where revenue 
increased by 30% (37% at 
constant currency) and FTDs 
increased by 18% year on year 
despite the headwinds presented 
by the introduction of an industry-
wide marketing ban in H2 2019. 

ITALIAN REVENUE

+30%

This strong performance reflected 
the strength of 888’s brands in the 
Italian market, highly effective digital 
marketing investment, and the impact 
of Orbit, which was launched in the 
second half of the prior year. The Group 
also performed very well in Romania, 
reflecting strong momentum in both 
Sport and Casino, the latter of which 
benefited from the launch of Orbit in 
August 2019. As previously indicated, 
the Group’s progress in Spain was 
moderated by weaker Poker activity 
which also adversely impacted customer 
cross-sell into 888casino. 

Revenue from Spain decreased by 
10% (5% at constant currency) driven 
by increased competition in the Poker 
vertical. The Group is encouraged by 
the results of its shared liquidity network, 
with Portugal launched during 2019 and 
from the progress of Poker 8 that will 
hopefully be deployed late 2020.

During 2019, the Group successfully 
launched in two new regulated European 
markets, Sweden and Portugal, where it 
is aiming to build on 888's proven track-
record of efficiently achieving growth in 
attractive regulated markets. 

NEW REGULATED MARKETS

2

In Sweden, which is one of the largest 
online gaming markets in Europe, 
888 launched its 888poker, 888casino 
and 888sport brands in January, and 
the Board has been pleased with the 
performance. The Group continues to 
appraise new regulated markets and 
is looking forward to the anticipated 
regulation of the Netherlands during 
2021. 

In Portugal, the Group launched 
888casino in January 2019 and, at 
the end of July 2019, was pleased to 
introduce the 888poker brand to the 
market. As mentioned above, the launch 
of Poker in Portugal has enabled the 
Group to establish its first European 
inter-country poker network and pool 
poker players across the Spanish and 
Portuguese markets.

US

In the US market, the Group 
remains focused on investing 
to deliver medium-to-long-term 
growth opportunities for 888. 

This includes continuing to appraise 
strategic partnerships that would 
provide both brand-building and market 
access opportunities for 888 in this 
developing and potentially significant 
market. 

In July 2019, we were pleased to launch 
Orbit in New Jersey, as 888 continues 
to invest in its product proposition 
in the US to align it with the quality 
and flexibility of the Group’s products 
across other regulated markets globally. 
We have been encouraged by the 
performance of this product upgrade, 
which was supported by increased 
marketing activity in the state including 

888 Holdings plc Annual Report & Accounts 2019the extension of 888casino’s sponsorship 
deal with the National Football League’s 
(NFL) New York Jets for the 2019-20 
season. The renewed partnership has 
built on 888's successful partnership 
during the 2018-19 season and delivered 
extensive 888casino branding within 
the 82,000-plus capacity MetLife 
Stadium in New Jersey. As part of the 
latest deal, New York Jets branding has 
also featured on 888casino’s site and 
app in New Jersey with promotions also 
featured across the team’s websites 
and social channels. 888casino was 
also proud to be the official game 
sponsor for the New York Jets’ October 
2019 match against the reigning NFL 
champions the New England Patriots 
which provided a unique brand-building 
opportunity for the Group. 

During 2020, we intend to further invest 
in our team, marketing and product 
development to deliver continued 
progress in the US. In addition, we are 
evaluating the opportunity to launch our 
B2C brands in additional regulated US 
states either later in 2020 or in the first 
half of 2021. 

We continue to appraise growth 
opportunities further afield and, in the 
first half of 2019, the Group, through 
its Dragonfish division, teamed up with 
a local partner, Boldt S.A., to apply for 
a licence with the aim of establishing 
an online presence in the province of 
Buenos Aires, Argentina.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

OUR TEAM

888 has an outstanding team 
and culture across the business, 
which is led by a talented 
and experienced operational 
management team. 

In March 2019, we were delighted 
to welcome approximately 90 new 
colleagues to the Group based in 
Dublin following the acquisition of 
the BetBright sport platform. 

The BetBright sportsbook has 
been developed by a fantastic 
team and our new colleagues 
bring genuine sports betting 
“DNA”, expertise and industry 
know-how to the Group. Our new 
colleagues have embraced being 
a part of 888, and I would like to 
thank them for their commitment 
since joining 888.

OUR EMPLOYEES

1,400+

Our team of approximately 1,400 
people, now spanning seven global 
offices, is brought together by 
a shared customer-centric and 
“can-do” culture. 

On behalf of the Board, I would like 
to thank all my colleagues across 
the world for their contributions 
to the Group’s continued progress 
during 2019.

Enhancing efficiencies
Management remain steadfastly 
focused on maximising operational 
efficiencies and maintaining cost control 
by ensuring that the Group has the 
correct structure, teams and operations 
for success across its global markets. 

In the first half of 2019, we expanded 
operations in Romania to support the 
Group’s continued delivery against 
its long-term growth strategy. This 
expansion reflects the outstanding 
research and development and IT 
talent available to the Group in the 
Romanian market. As a result, the 
Group’s team of more than 300 
employees in Bucharest has been 
expanded through the transfer of a 
number of 888’s technology team from 
Israel, as well as a number of new hires. 

BUCHAREST EMPLOYEES

300+

In addition, by streamlining and 
focusing the Group’s world-class 
Israeli technology hub, we believe that 
we will deliver important operational 
efficiencies and further improve working 
practices to support the Group’s long-
term growth. 

The Group's marketing ratio decreased 
to 28.9% of revenue in 2019 (2018: 
29.3%). This reflected the optimisation 
and efficiency of 888's marketing 
investment which resulted in a strong 
22% increase in FTDs in the B2C 
business in 2019. Overall, the Group's 
cost ratio* increased to 85% of 
revenue (2018: 80%) primarily driven 
by: increased gaming duties in the 
UK due to the new tax regime; the 
Group's expansion in various regulated 
and taxed markets; and a partial 
increase in overheads due to the 
BetBright acquisition which has reduced 
profitability in 2019.

The decline in B2B revenue is a result of 
structural changes in the Group's B2B 
business, including: the termination of the 
Group's agreement with Cashcade; the 
acquisitions of Costa Bingo in 2019 and 
AAPN at the end of 2018; and weakness 
in the B2B Bingo market in the UK.

*   Total of operating expenses, gaming taxes and 
duties, research and development expenses, 
selling and marketing expenses and administrative 
expenses of revenue.

15

Corporate.888.comThe Online Gaming Cycle

ANALYTICS-DRIVEN  
APPROACH

888’s highly-skilled team and its internally 
generated know-how remain major drivers 
of the Company’s value. 888 carefully 
manages and sustains these resources and 
details of key actions taken in 2018 are set 
out in the Corporate Responsibility Report 
on pages 50 to 67.

GAMING REVENUE

Player activity leads to revenue for the Group. 
This then enables our marketing teams to invest 
in campaigns to acquire more new customers.

ONLINE GAMING CYCLE
888 employs an extensive team of 
highly trained and experienced 
business analytics and data-mining 
professionals. Teams across 888, 
including product development, 
marketing and customer support, 
leverage this extensive and constantly 
evolving data and, by applying robust 
statistical models and subject always 
to our safe and responsible gaming 
policies, influence the following factors 
in the online gaming cycle:

ACTIVITY

Whilst subject always to our safe and 
responsible gaming policies, offering a high-
quality product helps to increase customer 
activity and, consequently, life-time value 
with 888. 888’s ability to successfully create 
proprietary games, enhance personalisation, 
offer great odds, and develop new functionality 
on mobile and desktop platforms helps to 
differentiate 888 from its competitors. 

CUSTOMER RELATIONSHIP  
MANAGEMENT (”CRM”)

Once 888 has acquired a customer, our goal is to make sure 
that they have a great, safe experience with 888. Subject 
always to our safe and responsible gaming policies, tools used 
to achieve this include personalised communications and the 
promotion of relevant offers and bonuses.

1616

888 Holdings plc Annual Report & Accounts 2019

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

SAFER GAMBLING

We acknowledge the potential risks that online gambling 
can present. We are committed to ongoing improvements 
to make gambling safe, enjoyable and not a cause of harm. 
The sustainability of our business rests on ensuring our 
customers are empowered to make safe and responsible 
decisions about their betting and constantly ensuring that 
those struggling to stay in control of their play receive the 
support they need. 888 is constantly developing new and 

innovative ways to deliver a safer gaming environment.  
Our goal is to ensure that all those who visit our sites can do 
so with confidence, and that those for whom our games are 
not intended, notably underage and vulnerable individuals, 
will not be drawn into the gaming environment. We strive to 
ensure that those few customers who develop a gambling 
problem are quickly identified and helped. Our strategy for 
safe online gambling is disclosed in more detail on page 50.

MARKETING

Central to the Group’s approach to growth is an 
unwavering focus on return-to-cost driven marketing. 
The Group continually evolves and develops new 
marketing techniques and campaigns, both online 
and offline, to increase awareness of its brands and 
create customer loyalty. The returns to cost ratios 
of all marketing campaigns are rigorously tested 
against strict criteria before being extended to 
their target markets. This helps to ensure that 888’s 
marketing spend remains cost-efficient.

SAFER. 
BETTER. 
TOGETHER.

ACQUISITION

Effective marketing helps to attract 
customers to 888’s brands. Strong levels 
of customer acquisition, measured by 
increases in first-time depositors, is the 
fuel for 888’s future growth. 

DEPOSITS

Customers need to be able to enjoy a seamless 
journey from the moment they visit the Group’s 
websites through to making deposits and then 
enjoying 888’s games. 888’s proprietary payment 
processing capabilities support a wide variety of 
languages, methods and currencies, and it is vital 
that the Group is able to offer efficient and easy 
to use payment processing. 

Corporate.888.com

17
17

Corporate.888.com888's B2C Proposition

ESTABLISHED AND POPULAR 
ONLINE GAMING BRANDS 

Online casinos replicate the real-life casino 
experience with players playing against ‘the house’ 
across online versions of classic casino table games 
such as roulette and blackjack, as well as slot and 
video games. In these games, the house has a 
statistical advantage or ‘edge’.

Casino gaming revenue is represented by the 
difference between the amounts of bets placed  
by customers less amounts won. 

Sportsbook online gaming revenue comprises bets 
placed less pay-outs to customers.

CASINO
How we generate revenue
888casino is one of the longest standing online 
casino brands in the market. 888casino aims to 
provide the most enjoyable online experience 
available by combining exclusive games developed 
in-house by Section8 alongside branded video slots 
and ‘live’ Casino games, which offer high-quality 
video streamed casino games with a range of 
professional dealers.

In May 2018, the Group launched a new Casino 
platform, internally called Orbit. This represented 
the Group’s most exciting new product development 
of recent years and has been recognised with two 
important and high-profile industry awards (EGR 
– Casino Operator of the Year 2019 and Gaming 
Intelligence – Casino Operator of the Year 2020).

SPORTS
How we generate revenue
888sport is a fast-growing sports betting 
destination. At the heart of the 888sport offer is 
genuine passion for sport, with thousands of live 
and pre-event betting markets on offer across 
hundreds of events, from the obvious to the 
obscure.

In March 2019, the Group was delighted to 
announce the exciting and strategically important 
acquisition of a sports betting platform and team, 
thereby giving 888 complete ownership over an 
end-to-end.

18

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

POKER
How we generate revenue
888poker offers a leading poker environment that 
enables players of all abilities to enjoy the games 
of their choice whether on mobile or desktop. 
888poker offers Texas Hold’em, Omaha Hi’Lo, 7 
Card Stud and other poker variations in Pot Limit, 
Fixed Limit and No Limit formats.

During 2020, 888 is rolling out its new poker 
platform, Poker8, which has been developed 
following customer feedback and will provide 
a slicker and more intuitive user experience for 
customers. 

In online poker, the operator acts as the virtual 
host for the game and provides a platform that 
enables customers to play various forms of poker 
against each other.

Poker revenue represents the commission  
(or ‘rake’) charged from each poker hand in ring 
games, and entry fees for participation in Poker 
tournaments.

BINGO
How we generate revenue
888’s bingo brands each have engaging themes, a 
variety of games and a strong sense of community, 
replicating the experience of traditional bingo 
halls. The Group’s bingo brands also benefit from 
an extensive range of 888-developed slot games, 
casino games and scratch cards that are offered 
alongside traditional bingo formats.

888’s portfolio of brands includes 888ladies, Costa 
Bingo and Wink Bingo. 

As with traditional bingo halls, online bingo rooms 
offer customers the chance of winning prizes by 
purchasing tickets and playing their bingo format 
of choice.

Bingo online gaming revenue is represented by 
the difference between the amounts of tickets 
purchased by customers less amounts won.

19

Corporate.888.com888 Strategy and Progress

INTRODUCING  
SECTION8 STUDIO

Q&A

Or Shavit  
888’s Director of Casino & Games 
Product and heads-up 888’s in-house 
games development division, Section8.

In 2019, six out of 888casino’s 
top 20 performing games were 
developed by Section8 which is 
a glowing endorsement of our 
ability to identify and create 
fantastic games.

20

WHAT ROLE DOES SECTION8 PLAY WITHIN 888? 

Section8 is a very important part of 888’s Casino 
proposition. Section8 creates unique games ranging from 
slots to scratch cards that customers can only play with 
888. 

Through 888casino, we offer more than 1,000 games from 
third-party games developers alongside approximately 
125 unique Section8 games. This means that customers 
have a huge choice of games to play. As a result, we 
leverage one of the major advantages of 888’s new Orbit 
platform - the ability to use artificial intelligence (‘AI’) to 
personalise which games are highlighted to customers. 
This helps to keep our customers’ experiences with 888 
exciting and relevant.

The unique games that we create at Section8 ensure that 
888 offers a playing environment for customers that is 
truly unique and that cannot be replicated anywhere else.  
In addition, we do not pay any royalties on our in-house 
developed games; this means that as well as improving 
the customer proposition these games also support the 
Group’s profitability.

CAN YOU EXPLAIN THE PROCESS OF DEVELOPING AN 
‘IN-HOUSE’ GAME?

We have an excellent team of developers at Section8 
who are solely focused on developing games that meet 
or exceed the highest standards of our industry. 

As with everything at 888, the process of creating a 
new game begins with data. We use the wealth of data 
we have developed over more than two decades as an 
online casino provider to help us to understand customer 
preferences and what will make a truly successful game. 
Every new game we create will be tweaked to respond to 
different markets where there are different regulations, 
preferences and languages. 

WHAT WERE THE KEY DEVELOPMENTS AT SECTION8 
DURING 2019?

During the year, approximately 1.5 million customers 
played Section8’s games. We released 20 new slot 
games, created a new and very popular daily jackpot 
game. We also started the process of developing exciting 
new scratch card games. It was a busy year! 

WHAT IS IN STORE FOR 2020? 

We will continue our momentum in 2020. We believe 
that developing even more unique content will play an 
important part in driving 888casino towards its goal of 
being the world’s leading online casino brand. One of 
Section8’s main focus areas will be on developing new 
and more immersive games that feature even better 
visuals and audio.

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

STRATEGIC PROGRESS  
HIGHLIGHTS

STRATEGIC PILLARS

HIGHLIGHTS IN 2019

Continue to 
protect customers  
and act 
responsibly

• Continued focus on safer gambling with 

• Launch of “Too much is too much” safer 

the launch of 888’s ‘Safer. Better. Together.’ 
strategy.

• Interactions with UK customers regarding 
safer gambling increased 16%, reflecting 
888’s proactive approach to preventing 
gambling-related harm.

• UK customers’ usage of safer gambling tools 
increased 28% as 888 continues to promote 
safe play to its customers.

gambling advertising campaign across TV, 
social and print channels in the UK and 
Spain in early 2020.

• Development of new My Play feature that 
will launch in 2020 across each of 888’s 
websites to provide customers with improved 
understanding of their gambling behaviour 
and further increase the prominence of 
safer gambling tools.

Ongoing 
development of 
888’s core B2C 
business

Expansion in 
regulated markets

• B2C new customer acquisition increased 
22% translating to a record of more than 
one million new customers joining 888’s 
brands during the year.

• Casino continued to deliver stand-out 

growth reflecting investment in product 
leadership with new customer acquisition 
up 43% year on year; active players up 26% 
year on year; deposits up 31% year on year.

• Continued strong progress in Sport despite 
strong prior year comparatives with 19% 
year on year increases in both first-time 
depositors and deposits.

• Continued investment in delivering growth 

opportunities for 888sport with the strategic 
acquisition and ongoing integration of 
the first-class sports betting team and 
proprietary platform previously behind  
the BetBright brand.

• Investment in Poker turnaround with further 
development of the Group’s new Poker 8 
platform and successful launch of shared 
player liquidity network across Portugal  
and Spain.

• B2C Bingo new customer acquisition 

increased 23% supported by the acquisition 
of a portfolio of bingo brands, including 
Costa Bingo; pro-forma Bingo new customer 
acquisition increased 10%.

• Revenue from regulated and taxed markets1 
accounted for 74% of revenue (2018: 70%). 

• Highly successful launches in two new 

regulated markets – Sweden and Portugal.

• Further recovery and good growth in the UK 
where revenue increased by 20% driven by 
first-time depositors growth of 26%.

• Average UK revenue per customer 

decreased, reflecting the Group’s focus on 
an increasingly recreational customer base. 
Revenue from VIP customers reduced to less 
than 5% of UK Casino revenue.

• Like-for-like UK Sport revenue increased 44% 

with deposits increasing 30%.

• In Italy, despite advertising restrictions and 

strong comparatives including the impact of 
the 2018 FIFA World Cup, revenue increased 
by 30% (37% at constant currency) and 
first-time depositors increased by 18%.

• Revenue from the Romanian market 
increased by 31% (40% at constant 
currency) accompanied by a 41% increase 
in first-time depositors.

• Revenue from 888casino in New Jersey 

increased 56% in 2019 supported by the 
launch of Orbit in July 2019.

• The Group continues to explore further 

partnerships and new growth opportunities 
for the Group’s B2B business in the US.

Enhancing 
efficiencies

• The marketing ratio decreased to 28.9% 

(2018: 29.3%) despite record breaking levels 
of first-time depositors in the B2C business, 
reflecting highly efficient investment.

The strategic report, from pages 10 to 21, was reviewed, approved by the Board on 15 April 2020 and signed on its behalf.

Corporate.888.com

ITAI PAZNER
Chief Executive Officer

21
21

Corporate.888.comChief Financial Officer's Report

2019 BUSINESS  
& FINANCIAL REVIEW

During 2019, 888 delivered further progress 
against its strategy for long-term growth.  
The Group has continued to focus on 
expanding its brands across regulated markets 
supported by delivering product innovations  
to further enhance the customer experience.

FINANCIAL SUMMARY

Revenue – B2C
•  Casino

•  Sport

•  Poker

•  Bingo3

Total B2C
B2B3

Revenue before VAT accrual release
VAT accrual release4

Revenue

Adjustment of VAT accrual release

Operating expenses5

Gaming taxes and duties

Research and development expenses6

Selling and marketing expenses

Administrative expenses7

Adjusted EBITDA excluding IFRS 16 impact8

IFRS 16 impact on EBITDA

Adjusted EBITDA8

Depreciation and amortisation 

Finance

Adjusted profit before tax

Share benefit charges

VAT accrual release

Exceptional items9

Gain from re-measurement of previously held equity interest in joint ventures

Share of equity accounted associates loss

Profit before tax

Adjusted basic earnings per share

Basic earnings per share

20191
US$ million

20181
US$ million

Change 
Constant 
currency2

Change 
Reported

17%

19%

(12%)

24%

15%

(39%)

10%

13%

12%

(13%)

19%

11%

(41%)

6%

4%

7%

37%

9%

4%

26%

(14%)

(20%)

359.3 

90.0

42.7

38.5

530.5

29.8 

560.3

—

560.3

—

(147.5) 

(95.5) 

(35.6) 

(161.8) 

(34.3) 

85.6

6.6

92.1

317.6

80.3

49.0

32.4

479.3

50.6 

529.9

10.7

540.6

(10.7)

(137.8) 

(69.9) 

(32.8) 

(155.0) 

(27.3) 

107.1

—

107.1

(32.2)

(20.3)

(6.7)

53.2

(5.4)

—

(2.3)

—

(0.2)

45.3 

13.5¢

11.3¢

(0.1)

86.7

(8.9)

10.7

11.1

9.3

(0.2)

108.7 

20.2¢

26.3¢

Alternative Performance Measures (‘APMs’) used in this Business & Financial Review do not have standardised meanings and therefore may not be comparable to similar 
measures presented by other companies.

22

888 Holdings plc Annual Report & Accounts 2019

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

AVIAD KOBRINE

DURING 2019, 888 ACQUIRED A GROUP RECORD OF  
MORE THAN ONE MILLION NEW FTDS ACROSS ITS  
B2C BRANDS GLOBALLY REPRESENTING A 22%  
INCREASE YEAR ON YEAR

RECONCILIATION OF PROFIT BEFORE TAX TO EBITDA AND 
ADJUSTED EBITDA

20191
US$ million

20181
US$ million

Profit before tax

Finance

Depreciation

Amortisation

EBITDA
Exceptional items9

VAT accrual release4

Share benefit charges

Gain from re-measurement of 
previously  
held equity interest in joint ventures

Share of equity accounted 
associates loss

Adjusted EBITDA8

1  Totals may not sum due to rounding.

45.3

6.7

12.6

19.6

84.2

2.3

—

5.4

—

0.2

92.1

108.7 

0.1 

5.3 

15.0 

129.1

(11.1) 

(10.7)

8.9 

(9.3)

0.2 

107.1

2  Constant currency: 888 reports its financial results in US$ however (i) it generates 
certain revenue streams from customers using other currencies and (ii) it incurs 
costs in various currencies. Due to the strong US$ in 2019 compared to 2018, 
reported revenue and profit were adversely impacted. Constant currency has 
been calculated as follows: (i) Revenue: with the exception of Poker, by applying 
2018 exchange rates to revenue generated during 2019. Poker revenue was also 
adversely impacted given that many Poker customers fund their US$ bankroll 
using other currencies, which suffered reduced purchasing power compared to 
the US$. It is difficult to quantify reliably this indirect impact (other than a small 
adjustment which was made to Poker revenue generated in Euro) (ii) Costs: costs 
were retranslated by applying 2018 exchange rates. 

3  B2B in 2018 included Costa Bingo games, which is now presented in the B2C Bingo 

segment due to Costa Bingo games acquisition in March 2019.

4  Revenue in 2018 includes US$10.7 million in respect of accrual release which relates 
to receipt of tax assessments in respect of legacy value-added tax in Germany.

5  Excluding depreciation of US$12.6 million (2018: US$5.3 million) and amortisation 
of US$19.6 million (2018: US$15.0 million) and adding back US$3.8 million lease 
costs that are cancelled under IFRS 16 implementation.

6  Adding back US$2.0 million lease costs cancelled under IFRS 16 implementation.

7  Excluding share benefit charges of US$5.4 million (2018: US$8.9 million) and 
adding back US$0.7 million lease costs that are cancelled under IFRS 16 
implementation.

8  Adjusted EBITDA is the main measure the analyst community uses to evaluate the 
Company and compare it to its peers. The Group presents adjusted measures 
(including adjusted profit before tax) which differ from statutory measures due to 
the exclusion of exceptional items and adjustments. It does so because the Group 
considers that it allows for a further understanding of the underlying financial 
performance of the Group.

9  Exceptional charges of US$2.3 million (2018: exceptional income of US$11.1 

million) in respect of organisational restructuring and legal and professional costs 
associated with M&A activity. 

B2C revenue during 2019 increased by 11% to US$530.5 
million (2018: US$479.3 million) and increased by 15% at 
constant currency. The B2C business represented 95% of 
total Group revenue in 2019 (2018: 90%). This revenue growth 
was underpinned by the recovery of the Group’s UK business, 
reflecting the success of our recreational customer focus as 
well as revenue growth in several regulated markets, including 
Italy, Romania, Sweden, Denmark and USA. In terms of product 
verticals, the Group’s momentum continued in its two largest 
product verticals, Casino and Sport, while its Poker and Bingo 
verticals remained more challenging.

B2C – PRODUCT SEGMENTATION
888 continues to focus on developing its B2C business across  
all four key product verticals in the industry: Casino, Sport, 
Poker and Bingo. The Group’s focus remains on expanding 888’s 
brands across global markets that have regulated frameworks 
for online gambling, and we achieve this by investing in 
analytics-driven marketing and product innovation, as well as 
by applying data-driven customer relationship management 
(‘CRM’) that supports player retention and customer “cross-sell” 
between 888’s products and brands. All of 888’s activities are 
conducted within the parameters of providing a safe and secure 
online environment for customers. 

During 2019, 888 acquired a Group record of more than one 
million new FTDs across its B2C brands globally representing a 
22% increase year on year. As a result, active customers (defined 
as players that have wagered a positive amount during the 
period) increased by 19% year on year and deposits increased 
by 20% year on year. These positive trends across the Group’s 
B2C operational KPIs reflected increased and innovative 
marketing, effective CRM, and a first-class customer proposition, 
particularly following the introduction of the Orbit platform to 
our Casino offering (see below) which commenced in 2018. 888’s 
revenue by product segment is set out in the table below:

20191
US$ 
million

20181
US$ 
million

Change 
Constant 
currency

Change 
Reported

Revenue – B2C
•  Casino

•  Sport

•  Poker

•  Bingo

Total B2C

B2B

Revenue before VAT  
accrual release

VAT accrual release

Revenue

359.3 

90.0

42.7

38.5

530.5

29.8

560.3

—

560.3

317.6

80.3

49.0

32.4

479.3

50.6

529.9

10.7

540.6

17%

19%

13%

12%

(12%)

(13%)

24%

15%

19%

11%

(39%)

(41%)

10%

6%

4%

23

Corporate.888.comChief Financial Officer's Report continued

CASINO

Casino continued to deliver 
strong growth with a 13% 
increase in revenue to US$359.3 
million (2018: US$317.6 million). 
At constant currency, Casino 
revenue increased by 17%.

Casino revenue 
US$ million

2019

2018

+13%

359.3

317.6

24

Results overview
This good performance again demonstrated the 
strengths of 888’s marketing and CRM, as well as the 
positive impact of our Orbit platform that was first 
launched in mid-2018 and was fully deployed across 
888’s regulated markets and brands during 2019. 

Casino FTDs increased by 43% and total Casino 
active players increased by 26%. Average revenue 
per player declined by 10%, reflecting the Group’s 
shift in focus towards a casual customer audience. 

In the UK, the shift in Casino focus towards a casual 
customer audience continued, with FTDs increasing 
by 53% and the proportion of revenue generated by 
"VIP" customers decreasing to just 4% in Q4 2019.

FTDs

+53%

Product overview and developments
888casino offers its own versions of classic table 
games, such as blackjack and roulette together with 
exciting and exclusive Video Slots, Video Poker and 
Scratch card games developed by Section8, 888’s 
in-house games studio. These in-house developed 
games, which are offered to customers alongside 
the best games from leading third-party providers, 
give 888casino a differentiated proposition in the 
market. The Group’s success in Casino remains 
underpinned by 888’s very strong brand, as well  
as a relentless focus on customer experience.

During 2019, 888casino’s performance continued 
to be driven by the success of Orbit, our newest 
web-based Casino platform that uses artificial 
intelligence (“AI”) and machine learning-driven 
recommendations to provide a more personalised 
display and seamless user experience for 
customers. The new platform, initially launched in 
2018 and expanded across further markets during 
2019, has also enabled 888 to offer even more 
games and better utilise its growing selection  
of content for customers. 

NEW CASINO GAMES

464

888 added 464 new games (including 22 successful 
new games developed by Section8) across mobile 
and desktop platforms during the year.

The Group continued its geographic expansion, with 
the launches of 888casino in the regulated Swedish 
and Portuguese markets in January 2019.

The Group is delighted that 888's Casino product 
innovation and subsequent progress was recognised 
with two important and high-profile industry awards: 
EGR – Casino Operator of the Year 2019 and 
Gaming Intelligence – Casino Operator of the  
Year 2020.

888 Holdings plc Annual Report & Accounts 2019SPORT

Sport revenue increased by 12% to 
US$90.0 million (2018: US$80.3 
million). At constant currency, 
Sport revenue increased by 19% 
year on year. This encouraging 
outcome was achieved despite 
strong prior year comparatives 
which included the impact of the 
FIFA World Cup during 2018.

Sport revenue 
US$ million

2019

2018

+12%

90.0

80.3

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Results overview
Sport FTDs increased by 19% year on year and 
deposits increased by 19% year on year. Mobile 
and in-play betting remained key drivers for 
888sport, with approximately 65% of bet volumes 
placed during events in 2019.

SPORT FTDs

+19%

DEPOSITS

+19%

BETS DURING EVENTS

65%

Product overview and developments
n March 2019, the Group was delighted to announce 
the acquisition of the technology platform and 
team previously behind the BetBright brand for  
a consideration of £15 million.

ACQUISITION

BetBright

The acquisition represented a major milestone 
for the Group, strengthening 888’s product and 
technology capabilities to support the long-term 
development strategy of 888Sport. The post-
acquisition integration plans have progressed 
in line with expectations and the Group was 
pleased to launch its first fully proprietary sports 
betting product in Sweden in April 2020 with 
plans to gradually deploy it across further markets 
thereafter. 

As well as being the Group’s second largest 
product vertical by revenue, Sport remains a highly 
important customer acquisition channel for the 
Group and provides additional value by cross-
selling customers into other product verticals,  
most notably Casino. 

During 2019, 888 introduced a new 888sport 
customer interface to improve functionality and 
the customer experience by integrating AI tools  
to enhance personalisation for players. 

The Group continued its geographic expansion, 
with the launch of 888sport in the regulated 
Swedish market in January 2019.

25

Corporate.888.comChief Financial Officer's Report continued

POKER

Poker revenue decreased by  
13% to US$42.7 million  
(2018: $49.0 million). 

Poker revenue 
US$ million

2019

2018

-13%

42.7

49.0

26

Results overview
The Group’s Poker results have continued to 
be impacted by factors including increased 
competitor marketing activity in some of 
the Group’s markets as well as the unilateral 
withdrawal of certain payment providers and 
ISP blocking in several unregulated markets. 
Nevertheless, Poker stabilised during H2 2019 with 
revenue up 7% compared to H2 2018. This result 
is in part the outcome of the successful launch of 
888’s first shared European poker network between 
Spain and Portugal.

Whilst active poker players declined by 7% year on 
year, Poker players deposits increased by 1% year on 
year, reflecting 888poker’s good customer retention 
that is underpinned by a quality product proposition.  

Poker remains an important customer acquisition 
channel for the Group with 18% of the Group’s B2C 
FTDs acquired through 888poker during the year. 
The flow of Poker players also playing Casino and 
Sport with 888’s brands also continued to be an 
important driver of the Group’s overall B2C business. 

Product overview and developments
888poker focuses on providing a great customer 
experience to recreational Poker players by 
providing a range of games and formats to suit 
its customers’ preferences across desktop and, 
increasingly, mobile devices. 

The Group has been pleased by progress made  
in the first phase roll-out of its new poker platform, 
Poker 8, during 2019. Poker 8 is a new and 
improved ‘Orbit inspired’ cross-territory poker 
platform that offers an even more engaging 
and enjoyable experience for 888poker players. 
The development of Poker 8 follows extensive 
ongoing research and feedback from customers. 
The platform's initial launch in 2019 upgraded 
several features for 888poker players on desktop 
computers. The Group is now looking forward to 
adding a number of exciting new product features 
and rolling out the final-phase platform across the 
Group's poker markets later in 2020.

In July 2019, 888poker was launched in Portugal, 
enabling the Group to establish its first European 
interstate poker network and pool poker players 
across the Spanish and Portuguese markets for  
the very first time. 888poker has quickly become 
one of the leading platforms in the Portuguese 
market and has quickly taken considerable 
market share while, at the same time, injecting 
new liquidity for 888's poker players in the highly 
competitive Spanish market.

888 Holdings plc Annual Report & Accounts 2019BINGO

B2C Bingo recorded revenue  
of US$38.5 million  
(2018: US$32.4 million), 
representing a 19% increase 
and 24% at constant currency.

Bingo revenue 
US$ million

2019

2018

+19%

38.5

32.4

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Results overview
In February 2019, the Group acquired a portfolio 
of bingo brands, including the well-established 
Costa Bingo brand from JPJ Group Plc for £18m. 
The Board believes that consolidating these 
brands, which were previously operated as B2B 
brands on the Group’s Dragonfish Platform, into 
888’s B2C brand portfolio will deliver economy of 
scale opportunities through the application of the 
full extent of the Group’s capabilities in product 
development, marketing and customer relationship 
management to their operations.

B2C Bingo recorded a 19% increase in revenue 
to US$38.5 million (2018: US$32.4 million). This 
represented a 24% year on year increase at 
constant currency. This performance benefited 
from the contribution of newly acquired Bingo 
brands since mid-March. On a like-for-like* basis, 
Bingo revenues declined 3%.

New customer acquisition increased by 23% 
(a 10% increase excluding the newly acquired 
brands). 

*  At constant currency, adjusted for the acquired brands.

Product overview and developments
888 offers online bingo entertainment across a 
wide array of branded Bingo sites, each with its 
own unique themes. The Group’s leading Bingo 
brands include 888ladies, Wink Bingo and Costa 
Bingo.

The Group is continuing to focus on effective 
CRM, increased personalisation and product 
enhancements to its Bingo proposition with new 
in-house developed games and the addition of 
fresh third-party content. During the year, the 
Group continued to focus on product development 
by integrating several successful elements of its 
Orbit platform into the bingo vertical to enhance 
personalisation and improve the overall customer 
experience. 

27

Corporate.888.comChief Financial Officer's Report continued

B2B REVIEW
Result overview
Revenue from Dragonfish, 888’s B2B 
division, decreased by 41% to US$29.8 
million (2018: US$50.6 million).

This reflected several factors, including 
the migration of Cashcade bingo, 
a former B2B customer, to its own 
proprietary platform, as well as fiscal 
and regulatory challenges impacting 
the UK bingo market. These pressures 
resulted in some of the Group’s brand 
partners prioritising reductions in 
their marketing investment and 
optimisations to their cost bases over 
investing in new customer acquisition. 

Adjusting for currency headwind and 
the migration of Cashcade bingo, 
revenue from B2B decreased 15%  
year on year.

Revenue from our B2B business in 
the US market remained in line with 
the Board’s expectations. The Group 
remains committed to exploring 
further partnerships and new growth 
opportunities for the Group’s B2B 
business in the US.

Operational overview  
and developments
During the first half of the year, the 
Group initiated organisational changes 
at Dragonfish to bring all aspects of 
the B2B offer except marketing into 
one standalone business unit. These 
have enhanced the customer focus 
of the Group’s B2B operations in line 
with the Group’s aim to provide an 
increasingly value-added proposition 
to a smaller number of larger 
customers across both the UK and 
international markets.

During the second half of the year,  
the Group commenced the gradual  
roll-out of a new customer interface.  
This new interface has been inspired 
by the success of 888’s Orbit casino 
platform and has been developed to 
enhance the customer experience: 
improve responsible gaming 
monitoring; and provide a better end-
user experience. Dragonfish continued 
to invest in growing its games portfolio 
with 179 new games added to the 
platform and 18 new bingo “skins” 
added to the platform during the year. 
During 2019, the Group launched its 
first B2B Bingo network in Africa.

28

EMEA

EMEA REVENUE

$231.2m

UK

UK REVENUE

$204.1m

SPAIN

SPAIN REVENUE

$60.9m

US

US REVENUE

$51.7m

REVENUE BY GEOGRAPHIC MARKET
Regulated markets
888’s strategic focus remains on achieving growth in sustainable, regulated markets 
where the Group can leverage its marketing expertise to achieve long-term, 
profitable growth. 

Revenue from regulated markets continued to represent the majority of Group 
revenue in 2019, with revenue from regulated and taxed markets1 accounting for 
74% of revenue (2018: 70%). 

The global regulatory landscape continues to develop and the Group remains 
focused on evaluating new regulated markets on a case-by-case basis dependent 
on their strategic and economic viability. During 2019, the Group was pleased to 
launch its Poker, Sport and Casino offerings in Sweden, as well as its Casino offer 
in Portugal in January 2019 followed by the launch of Poker in Portugal in July 2019. 
The below table shows the Group’s revenue by geographical market:

EMEA (excluding the UK and Spain)

UK

Spain

Americas

Rest of world

Revenue before VAT accrual release

VAT accrual release

Total revenue

2019
US$  
million

2018
US$  
million

Change 
from 
previous 
year 

% of 
reported 
Revenue
(2019)

231.2

204.1

60.9

51.7

12.4

560.3

—

560.3

228.9

170.6

68.0

48.1

14.3

529.9

10.7

540.6

1%

20%

(10%)

7%

(13%)

6%

41%

36%

11%

9%

2%

100%

1  Regulated and taxed markets refer to jurisdictions where the Group operates under a local licence or where the 

Group is liable for gaming duties or VAT (or its equivalent). 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

EMEA (excluding the UK and Spain)
Revenue from EMEA excluding the UK 
and Spain increased by 1% to US$231.2 
million (2018: US$228.9 million). 888 
continued to experience rapid growth 
in European regulated markets, with a 
revenue increase of 43% year on year 
(51% increase at constant currency). 
This outcome reflects strong progress 
in Sport and Casino across several 
regulated European markets. 

In Italy, despite advertising restrictions 
in force from H2 2019 and strong 
comparatives, including the impact of the 
2018 FIFA World Cup, revenue increased 
by 30% (37% increase at constant 
currency) and FTDs increased by 18% 
year on year. This strong performance 
reflected the strength of 888’s established 
brands in the Italian market, as well 
as continued highly effective digital 
marketing investment. The Group’s 
performance in Italy benefited from the 
impact of Orbit, which was launched in 
the second half of the prior year, which 
supported a 69% increase in new Casino 
players against the prior year.

Revenue from the Romanian market 
increased by 31% (40% increase at 
constant currency) during 2019, reflecting 
continued momentum in both Sport 
and Casino underpinned by growing 
brand awareness in the market. The 
Group launched its Orbit platform in 
Romania in August 2019 and has been 
encouraged by its performance so far. 
Romanian growth was accompanied by 
a 41% increase in FTDs driven by highly 
efficient marketing driving a lower cost 
per customer acquisition. 

Revenue from the Danish market 
decreased by less than 1%, with a 5% 
increase at constant currency, FTDs in 
Denmark increased by 15% year on year. 
This growth in customers reflected further 
progress in Sport, as well as the impact 
of Orbit on Casino which launched in the 
second half of 2018. 

As noted above, during 2019 the Group 
successfully launched in two new 
regulated European markets. In January, 
888 launched Sport, Casino and Poker 
in the regulated Swedish market. The 
Board has been pleased with the Group’s 
performance in this significant online 
gaming market so far with customer 
acquisition and revenue significantly 
ahead of initial expectations. The Group 
was awarded its 13th geographic licence 
in Portugal at the beginning of the year 
and successfully launched 888casino in 
Portugal in January. This was followed by 
the launch of 888poker in Portugal in July, 
thereby enabling the Group to establish 
its first European interstate poker network 
and pool poker players across the 
Spanish and Portuguese markets for the 
very first time. 

The Board is encouraged by the initial 
reaction to the 888-interstate network, with 
good levels of new customer acquisition 
in Portugal and a considerable increase 
in liquidity available for Spanish players. 
The Board continues to believe that 
shared liquidity will provide increased 
competitiveness and new opportunities for 
the Group’s Poker product in Europe over 
the coming years.

Revenue from Germany, which 
represented 5.6% of Group revenue, 
decreased by 30% year on year due to 
a combination of restrictions on selected 
payment methods and, subsequently, 
proactive reductions of marketing spend 
by the Group for the short-term.

Revenue from Middle East and Africa 
markets included in the EMEA segment 
decreased by 7% to US$42.4 million 
(2018: US$45.7 million). 

UK
The Group delivered a pleasing recovery 
in its UK business in 2019, reflecting 
a clear and unwavering focus on 
entertaining recreational customers in 
a safe and secure environment. This 
was underpinned by further effective 
marketing investment, as well as the 
appeal of the Group’s enhanced 
Casino product proposition on the Orbit 
platform. UK revenue increased by 20% 
compared to the same period last year 
to US$204.1 million (2018: US$170.6 
million). This was driven by strong 
FTDs growth of 26%, however, average 
revenue per customer, as well as the 
proportion of revenue generated by 
VIPs decreased, reflecting the Group’s 
focus on entertaining an increasingly 
recreational customer base.

Over recent years, 888 has made 
considerable changes to its operating 
processes in the UK, including tightening 
anti-money laundering processes, 
increasing customer due diligence and 
developing its customer protection tools 
and protocols. These changes have been 
aimed at providing the safest possible 
gambling environment for players and 
ensuring the Group is aligned with the 
market’s regulatory environment. 888 
is committed to continuing to invest in 
and enhance its responsible gaming 
processes and tools across all markets, 
and further details on the Group’s safer 
gambling strategy and initiatives can be 
found on page 50 of the 2019 Annual 
Report. 

Spain
In Spain, revenue was US$60.9 million 
(2018: US$68.0 million), reflecting a 10% 
decrease in revenue year on year (5% 
decrease in constant currency). As a 
result, Spain represented 11% (2018: 13%) 

of total revenue. Casino FTDs in Spain 
increased 26%, building a healthy 
customer base for 2020.

As previously indicated, the Group’s 
progress in Spain was moderated 
by weaker Poker activity, which was 
impacted by heightened competition 
from operators that offered shared 
player liquidity with France (launched in 
2018), which 888 did not participate in. 
The Group’s subdued poker performance 
adversely impacted customer cross-sell 
into 888casino. 

The Board remains confident in 888’s 
prospects for Spain and, as described 
above, in July 2019, 888 launched shared 
poker player liquidity between Spain and 
Portugal for the first time. We have been 
encouraged by the early signs and believe 
that this interstate network will inject 
increased momentum to 888’s offering 
in the Spanish market in 2020. In 2020, 
the Group plans high profile tournaments; 
further product optimisation; additional 
new casino game vendors to support the 
cross-sell of poker players into Casino; and 
has confidence in the impact of Poker 8 
within the Spanish market once launched. 

US
Revenue from the US market remained 
in line with the Board’s expectations 
during 2019. 

888 is continuing to invest in its product 
proposition in the US to align it with 
the quality and flexibility of the Group’s 
products across other regulated markets 
globally. In July 2019, the Group launched 
its Orbit platform in New Jersey supported 
by an increase in marketing activity. 
As a result, revenue from 888casino 
in New Jersey increased 56% year on 
year, and it is the Group’s belief that 
once all elements of its USA proposition 
are streamlined and the appropriate 
marketing spend is in place, it will be well 
placed to considerably grow its Casino 
volume in New Jersey.

Underpinned by further investment 
in our team, marketing and product 
development, we remain focused on 
achieving further progress in the US 
market in 2020. Having operated in 
the regulated US market since 2013, 
888 enjoys experience in that evolving 
market and the Group remains focused 
on investing to deliver the medium-
to-long-term growth opportunities for 
888. The Board continues to appraise 
opportunities to provide both brand 
building and market access opportunities 
for 888 in the developing North American 
online gaming market.

29

Corporate.888.comChief Financial Officer's Report continued

EXPENSES OVERVIEW
Operating expenses
The Group’s expanding Casino and 
Sport offering resulted in higher 
commissions and associated expenses 
in respect of the Live Casino activity 
and the Sport third-party platform. As 
a result, Operating expenses* (which 
mainly comprise of staff related costs, 
commissions and royalties payable to 
third parties, chargebacks, payment 
service providers’ (“PSP”) commissions 
and costs related to operational risk 
management services) increased by 7% 
to US$147.5 million (2018: US$137.8 million). 
The proportion of operating expenses to 
revenue increased to 26.3% (2018: 25.6%). 
Operating expenses were also impacted 
by costs related to Sport events streaming 
and stricter regulatory requirements to 
enhance the scope of customer related 
screening. This was offset in part by a 
decrease in employment costs, compared 
to 2018, as a result of a cost reduction 
and a headcount optimisation plan 
implemented during 2019. 

Reported operating expenses amounted 
to US$175.9 million (2018: US$158.1 million). 
The increase is mainly derived from higher 
level of depreciation and amortisation 
related to IFRS 16 and assets recognised 
on acquisitions of AAPN and Costa Bingo. 

Gaming taxes and duties
Gaming duties levied in regulated and 
taxed markets substantially increased by 
37% to US$95.5 million (2018: US$69.9 
million). This is a result of the Group’s 
revenue growth in the UK coupled with the 
increase in the UK Remote Gaming Duty 
rate from 15% to 21% effective from April 
2019, resulting in incremental duties of 
US$15.3 million. In addition, gaming duties 
also increased in line with the Group’s 
continued expansion in regulated markets 
such as Sweden and Portugal as well as 
strong revenue growth in both Italy and 
Romania where tax rates increased in 
January 2019, resulting in incremental 
duties of US$10.3 million. The increase was 
partly offset by a reduction of the gaming 
tax rate in Spain, from 25% to 20% 
effective from July 2019.

Research and development ("R&D") 
expenses
Research and development expenses 
increased by 9% to US$35.6 million (2018: 
US$32.8 million). This increase is caused 
in part by the Group’s R&D investment 
in the BetBright Sport platform that 
was acquired in March 2019 as well as 
investment across regulated markets. 

30

During the year, the Group commenced 
the roll-out of Poker 8, a new and improved 
Poker platform, across several regulated 
markets. The Group continues to invest 
in the development of new products, 
games and features that further enhance 
customer experience, with a specific 
emphasis on safer gaming and customer 
protection. As a result, the R&D expenses 
to revenue ratio increased to 6.4%  
(2018: 6.2%).

Reported research and development 
expenses amounted to US$33.6 million 
(2018: US$32.8 million). 

Selling and marketing expenses
One of the key drivers of 888’s business is 
effective and innovative marketing spend. 
Overall marketing expenses increased to 
US$161.8 million (2018: US$155.0 million). 
However, as a proportion of revenue, the 
selling and marketing ratio decreased 
to 28.9% (2018: 29.3%). The increase in 
marketing investment supported a strong 
22% increase in FTDs in the Group's B2C 
business. At the same time, cost per new 
customer acquisition declined year on 
year, reflecting the effectiveness of the 
Group’s strict returns-driven marketing 
approach. 

The increased marketing investment 
during 2019 reflected 888’s focus on the UK 
market; the Group’s launches in Sweden 
and Portugal; the Group’s focus on building 
a wider customer base in Italy ahead of 
the country’s advertising ban (introduced 
in mid-2019); and investment in the US 
market following the Group’s acquisition in 
late 2018 which saw 888 take full control of 
its US-facing B2C operations.

Administrative expenses
Administrative expenses* amounted to 
US$34.3 million (2018: US$27.3 million). The 
increased administrative expenses during 
2019 reflected higher professional and 
corporate costs relating to the Group’s 
launch in new regulated markets; the US 
market following obtaining full control of 
its US facing B2C operations; the Group’s 
Brexit preparations; and legal costs 
related to the Group’s revolving credit 
facility (“RCF”) with Barclays Bank plc 
(“Barclays”) agreed in February 2019 in 
order to provide short-term finance for 
888’s M&A activities. 

Reported administrative expenses 
amounted to US$39.0 million  
(2018: US$36.2 million). 

*  As defined in the table set out above.

Adjusted EBITDA
Adjusted EBITDA excluding the impact of 
IFRS 16 (which was adopted during 2019) 
was US$85.6 million (2018: US$107.1 million) 
and Adjusted EBITDA after the impact of 
IFRS 16 was US$92.1 million (2018: US$107.1 
million). Adjusted EBITDA was adversely 
impacted by US$25.6 million of higher 
gaming duties as described above; US$6.2 
million adverse currency impact compared 
to the prior year; and US$2.1 million costs 
relating to the newly acquired BetBright 
Sport platform.

The Adjusted EBITDA margin excluding the 
impact of IFRS 16 was 15.3% (2018: 20.2%) 
and Adjusted EBITDA margin after the 
impact of IFRS 16 was 16.4%. EBITDA for the 
period was US$84.2 million (2018: US$129.1 
million) as detailed in the Financial 
Summary table.

Exceptional items
Exceptional costs of US$2.3 million (2018: 
Exceptional income of US$11.1 million) 
consist of US$1.0 million in legal and 
professional costs associated with the 
acquisitions of the Costa Bingo brands 
and the BetBright sport platform, as well 
as US$1.3 million in restructuring costs 
related to employee redundancies as part 
of the Group’s headcount cost optimisation 
project.

Share benefit charges
Share benefit charges relate to long-term 
incentive equity awards granted to eligible 
employees.

Equity settled share benefit charges of 
US$5.4 million (2018: US$8.9 million) mainly 
comprise new awards granted during the 
year and the full year effect of awards 
granted in previous years. Further details 
are given in the Directors’ Remuneration 
Report set out in the 2019 Annual Report 
and in note 23 to the financial statements.

Finance income and expenses
Finance income of US$0.5 million (2018: 
US$0.6 million) less finance expenses 
of US$7.2 million (2018: US$0.7 million) 
resulted in a net expense of US$6.7 million 
(2018: US$0.1 million). The increased 
expense compared to the previous year 
is mainly comprised of US$2.9 million 
interest expenses, resulting from the 
implementation of IFRS 16 and interest 
costs associated with the new RCF agreed 
with Barclays in February 2019 and 
US$4.3 million non-cash charge relating 
to currency exchange rates mainly a 
result of the revaluation of IFRS 16 liabilities 
explained by the strengthening of the ILS 
against the USD.

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

888 continually monitors foreign currency 
risk and takes steps, where practical, to 
ensure that net exposure is kept to an 
acceptable level. 

Adjusted Profit before tax and Profit 
before tax
Adjusted Profit before tax was US$53.2 
million (2018: US$86.7 million). Profit 
before tax declined to US$45.3 million 
(2018: US$108.7 million) as a result of the 
following:

(i)  gaming duties increased by US$25.6 

million, as explained above;

(ii)  exceptional costs of US$2.3 million 

compared to exceptional income of 
US$11.1 million in 2018;

(iii)  one-off VAT accrual release in 2018 of 

US$10.7 million;

(iv)  gain from re-measurement of 

previously held equity interest in joint 
ventures in 2018 of US$9.3 million;

(v)  amortisation charges increased to 

US$19.6 million (2018: US$15.0 million) 
related to the two acquisitions of 
AAPN and a portfolio of bingo brands 
including Costa Bingo; and

(vi)  net finance expenses of US$6.7 million 
(2018: US$0.1 million), as explained 
above.

Taxation
Taxation for the period was US$3.7 million 
(2018: US$13.9 million). The decrease 
is primarily a result of the lower profit 
before tax during the period, the effect 
of foreign currency expenses following 
the strengthening of the ILS against the 
USD during 2019 (2018: foreign currency 
earnings result of the strengthening of the 
USD against the ILS) and withholding tax 
on a dividend distribution by a subsidiary 
to the parent company in 2018. 

The Group has taken steps to mitigate 
Brexit-related risks, including the re-
domiciliation of certain of its licensed 
entities to Malta and establishment of 
a data centre in Ireland, so that it can 
continue to serve European markets with 
no disruption. These steps did not have 
a material impact on the taxation level 
during 2019.

Adjusted Profit after tax and Profit  
after tax
Adjusted profit after tax1 was US$49.5 
million (2018: US$72.8 million). Profit after 
tax was US$41.6 million  
(2018: US$94.8 million). 

1 

 As defined in note 9 of the financial statements

Earnings per share
Basic earnings per share was 11.3¢ (2018: 
26.3¢). The decline is a result of higher 
gaming duties, higher depreciation and 
amortisation in 2019 whilst 2018 benefited 
from exceptional income, a one-off VAT 
accrual release and the gain from re-
measurement of previously held equity 
interest in joint ventures, outlined above. 
Adjusted basic earnings per share is 13.5¢ 
(2018: 20.2¢). Further information on the 
reconciliation of Adjusted basic earnings 
per share is given in note 9 to 2019 
financial statements.

Dividend
The Board of Directors is recommending 
a final dividend of 3.0¢ per share in 
accordance with 888’s dividend policy, 
bringing the total for the year to 6.0¢ per 
share (2018: 12.2¢ per share). This reflects 
the performance of the Group, regulatory 
developments and the importance of 
retaining adequate cash to fund potential 
investment activities and as a prudent 
measure given the unprecedented 
uncertainty caused by COVID-19.

Cash flow
Net cash generated from operating 
activities increased to US$81.6 million 
(2018: US$42.1 million). The increase is 
primarily explained by a US$24.6 million 
exceptional payment on account of 
historical VAT in Germany in 2018 and 
a US$12.1 million reduction in customer 
deposits in 2018 whilst during 2019 there 
was almost no change in that balance. 

Net cash used in investing activities was 
US$82.9 million (2018: US$30.6 million) 
explained by the acquisition of BetBright 
sport platform, Costa Bingo brands and 
AAPN Holdings LLC (US B2C) in the 
amounts of US$19.3 million, US$22.9 million 
and US$18.4 million, respectively. These 
investments were partially funded by an 
RCF loan.

Dividend payments during the year 
amounted to US$40.4 million (2018: 
US$56.6 million).

Balance sheet
Total assets as at 31 December 2019 
amounted to US$433.1 million (2018: 
US$380.6 million). Goodwill and other 
intangible assets increased by US$40.1 
million mainly as a result of the assets 
recognised following the acquisition of the 
BetBright Sport platform and Costa Bingo 

brands, and US$33.3 million right-of-use 
assets that were recognised, for the first 
time, as a result of adoption of IFRS 16. 
Further information is given in note 2.2 to 
the financial statements.

888’s management extensively considers 
the allocation of capital resources, both 
as an integral part of the budgeting 
process and on an ongoing basis. The 
main decisions relate to the allocation of 
marketing and technology resource as 
part of management’s strategic review 
of launching in regulated markets, as 
well as ensuring adequate resource for 
compliance and business development. 
Key decisions in 2019 related to 888’s 
strategic positioning in the US market, the 
roll-out of the Orbit platform and launch 
of the ‘Safer. Better. Together’ compliance 
and safer gambling strategy.

888’s cash position as at 31 December 
2019 was US$99.5 million (2018: US$133.0 
million). The balance owed to customers 
at US$54.7 million (2018: US$57.1 million). 
In February 2019, 888 agreed an RCF with 
Barclays, enabling the Group to borrow an 
amount of up to US$50 million. At year-
end, the outstanding amount was US$18.0 
million.

The decline in the cash balance 
compared to 31 December 2018 is a 
result of the payment of US$40.4 million 
dividend during 2019 and total payments 
of US$60.6 million in respect of the 
acquisitions of BetBright’s Sport platform, 
Costa Bingo brands and AAPN (the US 
B2C business).

Going concern
In light of the unique and wide-ranging 
impact of the COVID-19 outbreak, the 
Group has carried out a careful and 
detailed going concern analysis. Full 
details of this analysis are set out in Note 2 
to the Accounts on page 121.

Following consideration of the updated 
base case forecasts, and the updated 
downside scenarios, the Directors have a 
reasonable expectation that the Company 
has adequate resources to continue in 
operational existence for the foreseeable 
future. Therefore, the Directors continue 
to adopt the going concern basis of 
accounting in preparing the consolidated 
financial statements.

AVIAD KOBRINE
Chief Financial Officer
15 April 2020

31

Corporate.888.comRisk Management Strategy

IDENTIFYING AND  
MANAGING OUR RISKS

The Board acknowledges that 
there is no return without risk. 
However, key risks must be 
identified, evaluated and where 
possible quantified in order for 
the Board to rationally determine 
how to manage risk to generate 
optimal return.

32

The Board acts in accordance with a Risk 
Management Policy, which aims to explicitly 
identify and evaluate key risks underlying the 
Group’s core business strategy and standardise  
the approach to risk prioritisation and management 
across 888’s operations. This in turn means that 
effective controls can be put in place to ensure  
888 is able to manage its operations effectively 
now and into the future. 888’s risk register is 
updated periodically and regular discussions  
are held at Board and management level of the 
role of risk in 888’s business. 

888’s culture emphasises the need for employees 
to take responsibility for managing the risks 
in their own areas and to transparently and 
timely report “bad news” and “near miss” 
incidents, with a willingness to constantly learn 
and improve. The Board has also adopted a 
Reporting and Escalation Procedure to ensure 
timely reporting of internal reportable events, 
including bugs, technical failures, information 
security malfunctions, and marketing, and other 
operational incidents which may affect customers.

The Board considers that 888 complies with the 
requirements of the Financial Reporting Council’s 
Guidance on Risk Management, Internal Control and 
Related Financial and Business Reporting dated 
September 2014, and specifically confirms that:

•  it is responsible for 888’s risk management 

systems and for reviewing their effectiveness;

•  there is an ongoing process for identifying, 

evaluating and managing the principal risks faced 
by 888;

•  the systems have been in place during 2019 and 
up to the date of approval of the annual report 
and accounts; and

•  they are regularly reviewed by the Board (please 

see page 34 for further details of the review 
conducted in 2019).

As part of its regular risk assessment procedures, 
the Board takes account of the significance of 
environmental, social and governance matters to 
the business of the Company, and has identified 
and assessed the significant risks of that nature  
to the Company’s short and long-term value, 
as well as the opportunities to enhance value 
that may arise from an appropriate response. 
The Board confirms it has received adequate 
information to make this assessment and that 
these matters are considered in the training of 
Directors. The Board has specifically verified 
environmental, social and governance disclosures – 
part of which, where mentioned herein, are verified 
by external advisory firms – with Group senior 
management in order to ensure their accuracy. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

RISK APPETITE
Addressing risk is a high priority for the 
Board and effective risk management is 
an integral part of the way we conduct 
our business on a daily basis. The Board 
factors into the risk assessment impact, 
likelihood and appetite considerations. 

Risk is managed across the Group in 
the context of overall risk appetite and, 
during 2019, the Board considered risk 
appetite to ensure adequate resources 
are allocated to identified risks. The 
Board reviewed and approved the 
following risk appetite statement:  

Category of risk

Tolerance

Risk parameters

STRATEGIC

MEDIUM

During development and implementation of new 
propositions and assessing new opportunities 
including potential transactions, we are prepared 
to accept medium risks that support our pursuit of 
growth.

OPERATIONAL

LOW TO 
MEDIUM

When operating within our business, we have a 
low to medium tolerance for risk. We will take a 
cautious approach to risk within our operations, 
but consider that certain risks will be taken in order 
to achieve our strategic objectives and maintain 
our competitive position.

FINANCIAL

LOW

We consider that robust financial controls are 
necessary to manage our business effectively.  
All of our operating processes are based around 
policies and procedures that minimise the risk of  
a loss of financial control.

COMPLIANCE

EXTREMELY  
LOW TO ZERO

We have an extremely low to zero tolerance when 
complying with laws and regulations that relate 
to bribery, corruption and anti-money laundering. 
We have controls in place that are designed to 
mitigate these risks, and detailed and tested 
procedures in place for dealing with these types 
of scenarios when they arise. We are particularly 
sensitive to compliance risks in our key regulated 
markets, including the UK.

33

Corporate.888.comRisk Management Strategy continued

888 FACES THE FOLLOWING SIGNIFICANT RISKS:

REGULATORY RISK

♠

THE RISK
The regulatory framework of online gaming is 
dynamic and complex. Change in the regulatory 
regime in a specific jurisdiction can have a 
material adverse effect on business volume 
and financial performance in that jurisdiction. 
In addition, a number of jurisdictions have 
regulated online gaming, and in several of those 
jurisdictions 888 either holds a licence or applied 
to obtain one. However, in some cases, lack of 
clarity in the regulations, or conflicting legislative 
and regulatory developments, mean that 888 
may risk failing to obtain an appropriate licence, 
having existing licences adversely affected, or 
being subject to other regulatory sanctions, 
including internet service provider blocking, 
payments blocking, black-listing and fines. 
Furthermore, legal and other action may be taken 
by incumbent gaming providers in jurisdictions 
which are seeking to regulate online gaming, 
in an attempt to frustrate the grant of online 
gaming licences to 888. Finally, changes to either 
the regulatory framework or enforcement policy 
relating to online gaming in certain markets may 
effectively force the Group out of certain markets 
where it currently operates or compel it to 
change its business practices or technology  
in a way that would materially impact results.

RELEVANCE TO STRATEGY
Compliance with regulatory requirements and 
the maintenance of regulatory relationships in 
multiple jurisdictions is key to maintaining 888’s 
online gaming licences which are critical to the 
operation and growth of its online gaming business. 
In addition, 888 may be exposed to attempts in 
jurisdictions which do not regulate online gaming, 
to block access to 888’s offering to players located 
in such jurisdiction or to penalise 888 for such 
offering. A robust understanding of the legal and 
regulatory position in key locations worldwide is 
crucial to mitigating this risk.

34

HOW THE RISK IS MANAGED
888 manages its regulatory risk by routinely 
consulting with legal advisers in various jurisdictions 
where its services are marketed or which generate 
significant revenue for the Group. Furthermore, 
888 obtains frequent and routine updates 
regarding changes in the law in jurisdictions of 
interest that may be applicable to its operations, 
working with local counsel to assess the impact 
of any changes on its operations. 888 constantly 
adapts and moderates its services to comply with 
legal and regulatory requirements. 888 has also 
implemented organisational changes in order 
to strengthen regulatory compliance oversight, 
as well as to improve co-operation between the 
different departments and streamline processes of 
settling any conflicts between them, ensuring that 
888’s regulatory requirements and duty to uphold 
the licensing objectives always take priority over 
commercial interests. Finally, 888 blocks players 
from certain "blocked jurisdictions" using multiple 
technological methods as appropriate.

WHAT HAPPENED IN 2019/20
The UK Gambling Commission (“UKGC”) continued 
to take a strict approach towards compliance, 
tightening requirements, adopting more stringent 
policies and regulations, increasing the level of 
oversight over licensees and penalising operators 
for failing to meet regulatory requirements and 
standards. The primary areas of focus for the 
UKGC were responsible gambling and prevention 
of underage gambling, consumer protection, 
and anti-money laundering. The UKGC adopted 
additional restrictions, e.g. a ban commencing 
in April 2020 on credit card transactions for 
gambling and stricter age verification obligations. 
The Group continued to work closely with the 
UKGC on compliance matters, and also to update 
its policies and procedures and to strengthen 
internal reporting lines to ensure compliance within 
the business, investing significant resources in 
regulatory compliance measures. In Germany, the 
Company is subject to prohibition orders issued by 
various German states, some of which have been 
upheld by German courts and others which are in 
the process of judicial review. While the Company 
continues to challenge the validity of these orders 
(where possible) and is seeking relief on this matter 
from the German Constitutional Court, it has been 
consulting closely with its German advisers as to the 
appropriate operational measures to be taken by 
the Group in light of the orders issued. The German 
regulatory landscape was amended in 2019 to 
introduce local licensing for sports betting. 888 
applied for such a licence in 2020, while evaluating 
the impact of licensure on its various offerings in 
the German market and the measures required to 
achieve compliance with licensing obligations. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Increase

Decrease

Stable

REGULATORY RISK CONTINUED

WHAT HAPPENED IN 2019/20 CONTINUED
Specifically, as part of its licence application, 
888 will be required to undertake not to offer 
or broker any form of “unlawful gambling” once 
issued a licence, wording intended to capture 
casino gambling. The Group is evaluating with 
its German counsel the validity of such an 
undertaking, its practical ramifications once a 
licence has been issued, and any means available 
to mitigate its impact. In April 2020, a German 
court suspended the licensing process, pending 
a judicial determination of claims against the 
licensing process. It is presently unknown how long 
the suspension will last, but it may render the entire 
licensing process null and void. In early 2020, it was 
announced that the German states had reached 
a consensus that would result in regulatory reform 
in mid-2021, under which operators would be able 
to apply for a licence to offer online slots and 
poker, subject to certain restrictions (e.g. deposit 
limits, maximum wagers, advertising restrictions, 
etc.) The full details of this regime have not yet 
been developed, but this development could 
significantly impact the Group’s casino offering in 
the German market. In the Netherlands, where a 
law was approved in February 2019 to liberalise 
the market, the local regulator continues to 
take a proactive and strict approach towards 
enforcement of existing laws against operators 
whose operations are conducted in violation of 
the "prioritisation criteria" for enforcement issued 
by the authorities, and which were updated with 
additional criteria during 2019. Several operators 
received significant fines due to the conduct of 
operations in a manner violating these criteria. 

Operators fined may also be barred from 
participating in the liberalised market or have 
their eligibility for licensing delayed. The Group 
has been studying these developments closely 
to ensure its offering is in line with the criteria 
as updated. In Sweden, the Group began 
operating under a local licence in 2019. The 
Swedish regulator has shown itself to be strict 
and proactive in enforcing regulatory standards, 
and has on occasion informed the industry of its 
position on compliance by penalising operators 
it perceived as non-compliant. 888 has studied 
the regulator's position and enforcement 
action closely to ensure that its operations 
are in-line with local requirements. In January 
2019, the US Department of Justice issued a 
legal opinion on the scope of the federal Wire 
Act, overturning a previous opinion from 2011, 
and finding that the Act applies to all forms 
of gambling (not only sports betting, as was 
concluded in the previous opinion). Later in the 
year, a New Hampshire federal court set aside 
the aforementioned memorandum and rejected 
its interpretation of the Wire Act on substantive 
grounds, reverting to the status quo ex ante. The 
DOJ has appealed the decision and the appeal 
is likely to be considered in 2020. The case 
may eventually reach the US Supreme Court. 
The appeal indicates that the current Attorney 
General is opposed to online casino gambling. 
The Group continues to follow developments on 
this front closely, to evaluate their impact on 
US operations and future growth. Generally, the 
COVID-19 outbreak is giving rise to some delays 
in legislative and regulatory processes, including 
licence applications , as well as temporary 
measures such as restrictions on advertising and 
promotions in Spain.

BREXIT-RELATED RISKS

♠

THE RISK
The status of Gibraltar as a result of “Brexit” 
remains unclear. Having redomiciled relevant 
operating entities to Malta, the remaining risks 
of Brexit to 888 are the potential for disruption to 
movements of staff between Spain and Gibraltar, 
and the potential adverse impact on economic 
and market conditions in the United Kingdom; 
amongst other matters, this could give rise to 
partial impairment of 888's online Bingo assets.

RELEVANCE TO STRATEGY
The UK remains an important strategic market for 
888, and Gibraltar remains important to 888 as the 
location of its headquarters.

HOW THE RISK IS MANAGED
888 obtained a gaming licence in Malta and 
established a server farm in Ireland so that it 
can continue to serve European markets with no 
disruption to its business. 888 also aims to diversify 
its geographical customer base so as to mitigate 
dependency on the UK market.

WHAT HAPPENED IN 2019
The UK formally exited the European Union on  
31 January 2020, with a transition period expected 
to conclude at the end of 2020. Cross-border 
passage and trade between Gibraltar and the 
EU will depend on the outcome of negotiations 
between the UK and the EU.

35

Corporate.888.comRisk Management Strategy continued

INFORMATION TECHNOLOGY AND CYBER RISKS

THE RISK
IT systems may be impacted by unauthorised 
access, cyber-attacks, DDoS (Distributed Denial 
of Service) attacks, theft or misuse of data 
by internal or external parties, or disrupted 
by increases in usage, human error, natural 
hazards or disasters or other events. Cyber-
attack and data theft incidents may expose 
888 to “ransom” demands and costs of repairing 
physical and reputational damage. Failure of IT 
systems, infrastructure or telecommunications/
third-party infrastructure may cause significant 
cost and disruption to the business and harm 
revenues. Lengthy downtime of the site (including 
in transitioning to activated disaster recovery 
servers) could also cause 888 to breach 
regulatory obligations.

RELEVANCE TO STRATEGY
As an online B2C and B2B business, the integrity 
of 888's IT infrastructure is crucial to the supply 
of its offerings and compliance with its regulatory 
obligations and to the maintenance of customer 
loyalty.

HOW THE RISK IS MANAGED
Cutting-edge technologies and procedures 
are implemented throughout 888’s technology 
operations and designed to protect its networks 
from malicious attacks and other such risks. 
These measures include traffic filtering, anti-DDoS 
devices and obtaining anti-virus protection from 
leading vendors. Physical and logical network 
segmentation is also used to isolate and protect 
888’s networks and restrict malicious activities. 
The IT environment is audited by independent 
auditors, such as PCI DSS security audit and 
eCOGRA audit. These audits form part of 888’s 
approach to ensuring proper IT procedures 
and a high level of security. In order to ensure 
systems are protected properly and effectively, 
external security scans and assessments are 
carried out on a regular basis. 888 has a disaster 
recovery site to ensure full recovery in the event 
of disaster. All critical data is replicated to the 
disaster recovery site and stored on a Glacier 
AWS service. In the event of loss of functionality 
of 888’s critical services, the business can be 
fully recovered through the resources available 
at the disaster recovery site. In order to minimise 
dependence on telecommunication service 
providers, 888 invests in network infrastructure 
redundancies whilst regularly reviewing its service 
providers. 

As a part of its monitoring system, 888 deploys 
set user experience tests which measure 
performance from different locations around the 
world. Network-related performance issues are 
addressed by rerouting traffic using different 
routes or providers. 888 operates a 24/7 Network 
Operations Centre (“NOC”). The NOC's role is 
to conduct real time monitoring of production 
activities using state-of-the-art systems. These 
systems are designed to identify and provide 
alerts regarding problems related to systems, 
key business indicators and issues surrounding 
customer usability experience. The IT environment 
tracks changes, incidents and service level 
agreement key performance indicators in order 
to ensure that client experience is consistent 
and well managed. As part of these procedures, 
capacity planning takes place and infrastructure 
is built accordingly. System-wide availability 
and business-level availability is measured and 
logged in the IT information systems.

WHAT HAPPENED IN 2019
888's main European data centre operations 
moved from Gibraltar to Dublin, with the new 
data centre introducing a very high standard 
of redundancy, performance and security, 
utilising cutting-edge technologies; a disaster 
recovery site for the primary on-premises data 
center was implemented, on AWS cloud using 
VMware Cloud Technologies; security awareness 
training continued to be carried out for Group 
personnel at all locations by the Chief Information 
Security Officer; revised DDoS architecture 
was implemented as well as offensive denial-
of-service simulation attacks to test 888 
readiness; zero-day protection capabilities were 
implemented on critical services; cloud protection 
tools have been implemented to protect 888 
cloud operations (two factor authentication 
and gateway tools); implementation of Identity 
Management System has been completed, 
covering the automation and provisioning of 
new employees with access and permissions 
to production and corporate environments; 
all corporate mailboxes were moved to Office 
365 cloud services, with new security tools 
implemented as part of this process and more 
strict alignment to GDPR; and machine learning 
capabilities were implemented for operational 
data for enhancing 888 Network Operation 
Center.

♠
♠

36

888 Holdings plc Annual Report & Accounts 2019TAXATION RISK

♠

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Increase

Decrease

Stable

THE RISK
Heightened attention continues to be given to 
matters of cross-border taxation in line with 
the G20/OECD Base Erosion and Profit Shifting 
recommendations. During 2019, the OECD/G20 
Inclusive Framework on BEPS carried out public 
consultations regarding the agreed Programme 
of Work for Addressing the Tax Challenges of the 
Digitalisation of the Economy, based on two pillars: 
Pillar One, which addresses the allocation of taxing 
rights between jurisdictions and considers various 
proposals for new profit allocation and nexus rules; 
and Pillar Two (also referred to as the proposal), 
which focuses on the remaining BEPS issues 
and seeks to develop rules that would provide 
jurisdictions with a right to "tax back" where other 
jurisdictions have not exercised their primary taxing 
rights or the payment is otherwise subject to low 
levels of effective taxation. Some countries, such as 
the UK and France, have implemented unilateral 
digital service taxes, which has met with threats 
of retaliation by the US. The UK also implemented 
the Offshore Receipts in respect of Intangible 
Property rules imposing UK tax on the receipt of 
royalties by offshore companies deriving from 
business activity in the UK. Gibraltar transposed the 
EU Anti Tax Avoidance Directive into its domestic 
law, including changes to its General Anti-Abuse 
Rule and Controlled Foreign Corporation rules. 
Due to pressure from the European Union, offshore 
jurisdictions including the British Virgin Islands 
have introduced new “substance” requirements 
with regard to IP companies and other entities. 
The likelihood of scrutiny of tax practices by 
tax authorities in relevant jurisdictions and the 
aggressiveness of tax authorities remains high. A 
finding of taxable presence of the Group in one or 
more jurisdictions (including pursuant to revised 
interpretations of the permanent establishment 
concept as mentioned above), a transfer pricing 
adjustment with respect to attribution of profit to 
such jurisdiction(s), or imposition of another form 
of tax as mentioned above, may have a substantial 
impact on the amount of tax and VAT paid by 888 
or require significant payments by 888 in respect 
of historical tax liabilities. 888’s effective tax burden 
also increases due to the imposition or increase 
of gaming duty in markets in which the Group 
has customers, including the recently announced 
increase in the rate of UK remote gaming duty to 
21% of GGR as from 1 April 2019, the additional 
Romanian gaming tax at 2% of deposits from 
2019, and the increase in Italian gaming duty to 
25% of GGR (24% for sports betting) from 2019. 
The Company's Israeli subsidiary entered into 
an Assessment Agreement with the Israeli Tax 
Authority in 2016, in which the subsidiary's transfer 
pricing remuneration was agreed with regard to tax 
years ending in 2015.

The Company believes that the remuneration 
attributed for tax purposes to its Israeli subsidiary 
complies with the arm’s length standard, and 
therefore continues to rely on the transfer pricing 
agreement with regard to tax years following 2015, 
however the agreement has not been renewed. As 
such, and in light of the developments in taxation 
rules internationally, including in the field of transfer 
pricing pursuant to which new methodologies are 
gaining prominence, in the context of the tax audit 
detailed below, the Israeli Tax Authority may seek 
to increase the level of remuneration attributed to 
the Israeli subsidiary for tax purposes commencing 
from the 2016 tax year, which could have material 
financial consequences to the Company.

RELEVANCE TO STRATEGY
In addition to the financial consequences of a 
challenge to 888’s tax structure, tax compliance – 
and being seen to be paying the “right amount”  
of tax – has become a serious reputational issue  
as well as being a regulatory compliance issue.  
As such, it is crucial that 888 has a solid basis for  
its tax positions taken in relevant jurisdictions.

HOW THE RISK IS MANAGED
888 aims to ensure that each legal entity within its 
Group is a tax resident of the jurisdiction in which 
it is incorporated and has no taxable presence 
in any other jurisdiction. In addition, 888 consults 
with tax advisers not only in jurisdictions in which 
its Group companies are incorporated and in 
which it has personnel, but also in major markets 
in which it has customers, in order to comply with 
its legal obligations whilst taking such action as is 
necessary to prevent the improper imposition of 
unlawful or double taxation. 

WHAT HAPPENED IN 2019
888 continues to engage with tax authorities and 
obtain legal advice in order to regularise its tax 
position and mitigate exposures. As regards the 
inquiry in Germany regarding VAT, in 2018, 888 
received assessments for tax years 2010-2017 
and accordingly partially released the provision 
recorded in its financial statements in addition 
to the contingent liability; the Company has 
filed administrative appeals with regard to the 
assessments. The Group's intellectual property 
holding company has redomiciled from the British 
Virgin Islands to Antigua, where the Group has a 
higher level of economic substance. In Israel, the 
local subsidiary is undergoing a tax audit with 
respect to years 2014-2017, which primarily focuses 
on transfer pricing matters. No assessment has 
yet been issued, and the Company has included 
a provision in its accounts in accordance with its 
assessment of the likely outcome. The Company also 
agreed to assessments issued in a routine periodic 
withholding tax audit of its Israeli subsidiary.

37

Corporate.888.comRisk Management Strategy continued

RETENTION OF KEY PERSONNEL AND SUCCESSION RISK 

2019

♠

2020

♠

THE RISK
The success of the Company is in part dependent 
on its ability to retain its key personnel, including 
at Board and senior management level and 
throughout the business, and to successfully 
manage succession planning in the case of key 
personnel leaving the Company.

RELEVANCE TO STRATEGY
Human capital is important to online gaming 
businesses, and online businesses generally, and 
competition for highly-qualified personnel is 
intense in locations in which the Group is based. 
Ensuring orderly succession planning is important 
to delivering on the Company's strategy and 
avoiding undue disruption to the business.

HOW THE RISK IS MANAGED
Executive directors and senior management are 
compensated competitively, including an equity 
component and bonus partially deferred into 
shares. The Board has an active Nominations 
Committee, which is responsible for succession 
planning at the Board and senior management 
levels, and is supported as necessary by external 
executive recruitment agencies. 

WHAT HAPPENED IN 2019
During 2019, Itai Pazner successfully transitioned 
into his new role as CEO, replacing Itai Frieberger, 
who remained on the Board until January 2020. 
Aviad Kobrine, our CFO, announced that he 
will be leaving the Company during 2020, and 
recruitment of his successor is in process, with 
Aviad agreeing to remain in his position until 
his successor is in place in order to enable a 
seamless transition of responsibilities at the 
appropriate time. Mark Summerfield joined the 
Board as a Non-Executive Director and Chair  
of the Audit Committee, replacing Ron McMillan, 
who left the Board in April 2019.

BUSINESS DISRUPTION DUE TO PANDEMICS SUCH AS COVID-19 

THE RISK
As a multinational company based in a number of 
locations worldwide, the Company is dependent 
on the ability of its personnel to maintain their 
physical health and wellbeing, successfully carry 
out their roles from the Group's offices or remote 
locations, and at times to travel between sites. 
Business disruptions may occur when personnel 
are unable to work or communicate with one 
another, including due to pandemics such as 
COVID-19. Such outbreaks and the response 
thereto also affect the global economy, which 
can impact our customer base and consumer 
confidence and spending more generally, which 
can significantly affect our revenues. In particular, 
cancellation of sporting events adversely affects 
our Sport business, which accounted for 16% 
of revenue in 2019. There is currently evidence 
of increased customer activity in the Group's 
Casino and Poker products that might, in part, 
compensate for the sports betting disruption  
for a period of time. However, in the event of  
a prolonged period of global macro-economic 
uncertainty, it is possible that consumer spending 
across the Group's online gaming product 
verticals may also become impacted. COVID-19 
is also impacting 888’s service providers to a 
varying extent; including 888’s live casino service 
provider, which if disrupted, may affect 888’s 
casino offering, as well as provider’s to 888’s 
Sport vertical during the transition to 888’s new 
proprietary platform, providers of customer KYC 
verification, payment processing and the like. 888 
is presently identifying these risks, and mitigating 
them where possible. 

RELEVANCE TO STRATEGY
Online gaming businesses are dependent on 
their highly qualified personnel in order to 
operate effectively. Ensuring that personnel can 
work and communicate is key to delivering on 
the Company's strategy and avoiding undue 
disruption to the business. Our Sport business  
is also dependent on sporting events continuing 
to be held on which customers are interested  
in betting.

HOW THE RISK IS MANAGED
The Company monitors developments which 
may affect its sites and customers, and where 
necessary and practicable takes steps to 
mitigate disruption to the business. 888 is 
satisfied that it has carried out a detailed and 
considered analysis of the prospective impact  
of COVID-19 across its business.

WHAT HAPPENED IN 2020
In light of the recent COVID-19 outbreak and 
limitations imposed in various Group locations, 
including with respect to self-isolation, as well 
as restrictions on travel and conferences, the 
Company has taken a number of mitigation 
steps, including enabling remote working and 
rebalancing of responsibilities between sites.  
The outbreak has given rise to the postponement 
and cancellation of sporting events, which is 
having an impact on 888’s Sport vertical which 
accounted for 16% of revenue in 2019. In parallel, 
there is currently evidence of increased customer 
activity in the Group's Casino and Poker products.

♠

38

888 Holdings plc Annual Report & Accounts 2019DATA PROTECTION RISK 

♠

THE RISK
888 processes a large quantity of personal 
customer data, including sensitive data such 
as name, address, age, bank details and 
gaming/betting history. Such data could be 
wrongfully accessed or used by employees, 
customers, suppliers or third parties, or lost, 
disclosed or improperly processed in breach of 
data protection regulations. In particular, the 
European General Data Protection Regulation 
(“GDPR”) entered into force in May 2018, having 
a significant effect on the Company’s privacy 
and data protection practices, as it introduced 
various changes to how personal information 
should be collected, maintained, processed 
and secured. Non-compliance with the GDPR 
may result in fines of up to €20 million or 4% 
of the Company’s annual global turnover, and 
the Company will be particularly exposed to 
enforcement action in light of the amount of 
customer data it holds and processes. In addition, 
various countries in the EU have introduced 
domestic data protection laws incorporating the 
GDPR requirements. Moreover, 888 makes use of 
various tracking technologies (such as cookies, 
SDKs, JavaScript and other forms of local 
storage), which are subject to stricter standards 
of consent and transparency, both under the 
GDPR and the e-Privacy Directive. The Company 
could also be subject to private litigation and loss 
of customer goodwill and confidence.

RELEVANCE TO STRATEGY
The holding and processing of personal and 
sensitive data in a lawful and robust manner 
is central to 888's analytics-based business 
strategy. As an online B2C and B2B business, the 
integrity of 888's data protection framework is 
crucial to the supply of its offerings, compliance 
with its regulatory obligations and maintenance 
of the impressive customer loyalty with which 888 
is entrusted.

HOW THE RISK IS MANAGED
888 has undergone a robust and risk-oriented 
GDPR-preparation project, pursuant to a 
designated GDPR Gap Analysis that was 
prepared for that purpose in coordination with 
its legal advisers. 888 has further mapped the 
personal data life-cycle within the organisation, 
including how personal data of its customers and 
EU employees is collected, stored, secured and 
shared with third parties. 

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Increase

Decrease

Stable

888 has further appointed a designated internal 
Data Protection Officer ("DPO") and put in 
place policies and procedures on relevant 
matters, including exercising user rights and 
data retention, data sharing with third parties, 
security policies, as well as reviewing necessary 
product and IT implementation. Such policies 
and procedures are reviewed and updated on an 
ongoing basis to align with the most up-to-date 
regulatory guidelines. 888 has further put in place 
adequate contractual measures with respect 
to sharing data with third parties, reviewing its 
privacy notices and other customer notifications 
and reviewing the current data security 
framework on an ongoing basis.

WHAT HAPPENED IN 2019
888 reviewed and updated its internal data 
protection policies and procedures, as well as 
notices provided to the users (such as privacy 
notices, cookie notices and consent forms), so as 
to ensure alignment with regulatory developments 
and guidelines; reviewed a dedicated notice 
and choice mechanism (to be implemented 
on 888's online properties) so as to meet the 
regulatory requirements relating to the use of 
tracking technologies; designated a dedicated 
SAR officer responsible to ensure that data 
subjects requests to exercise rights are handled 
in an appropriate manner, in accordance with 
the internal procedures and within the regulatory 
timeframe; conducted a data protection impact 
assessment so as to ensure that data processing 
activities that envisage a risk to data subjects are 
carefully assessed and balanced with appropriate 
controls in order to safeguard data subjects' 
privacy expectations; the DPO of 888 acted to 
ensure a privacy-aware culture within 888 by way 
of conducting training and privacy awareness 
exercises to relevant employees and departments 
(e.g. customer support and marketing teams); 
the DPO of 888 produced an annual report with 
the objectives of providing an overview of the key 
events, regulatory investigations and inquiries, and 
data subjects’ complaints since the GDPR entered 
into force, enabling 888's senior management to 
ascertain the data protection risks and challenges 
in the environment in which the Company operates 
and the regulatory exposure, support 888's senior 
management with the effort to take appropriate 
risk mitigation steps and allocate appropriate 
resources for handling data protection issues, 
and increase the awareness to data protection 
obligations and the 888's responsibilities; reviewed 
and responded to data subjects' complaints 
and regulatory inquiries relating to compliance 
with applicable data protection requirements; 
and monitored for and investigated data breach 
attempts/incidents and took the appropriate 
steps to enhance its cybersecurity posture and 
mitigate the residual risks.

39

Corporate.888.comWHAT HAPPENED IN 2019
During 2019, the UKGC continued its regulatory 
enforcement processes and actions which 
resulted in several public regulatory settlements 
with online operators, as published by the 
Commission. Such publications raise further 
concerns about the sector’s compliance with 
regulatory requirements pertaining primarily to 
Anti-Money Laundering and Social Responsibility. 
888 continued to devote significant resources to 
putting in place prevention measures coupled 
with strict internal procedures to protect 
customers, and monitor and update procedures 
to ensure that minors are unable to access their 
gaming sites. 888 continues to improve on efforts 
to detect and prevent instances of problem 
gambling, and continues to review and update 
its anti-money laundering policies to better 
detect players suspected of using illicit funds for 
gambling. 888 has continued its review of all its 
websites and those of its B2B partners in light 
of the UK Advertising Standards Authority and 
Committees of Advertising Practice’s review of 
gaming industry practices, with a view to ensuring 
that content that may be particularly appealing 
to children, whether specific games or general 
creative elements on the site, have been removed 
or made accessible only after a robust age 
verification process has been completed. 888 has 
also integrated with the National Online Self-
Exclusion Scheme (also known as “GAMSTOP”) to 
enable its customers to self-exclude on national 
level from all UK online gambling operators.

Risk Management Strategy continued

REPUTATIONAL RISK

♠
♠

THE RISK
The reputation of 888 is affected by the profile of 
both other online gaming and betting operators, 
as well as the gaming and betting industry as a 
whole. Various regulators, most notably the UKGC 
and the Swedish regulator, have adopted stricter 
compliance and enforcement policies, conducting 
more in-depth reviews of operational practices 
and sanctioning operators found to be non-
compliant. There appears to be growing sentiment 
in various jurisdictions that existing regulations 
do not sufficiently protect minors and vulnerable 
players or do enough to prevent the use of illicitly 
obtained funds for gambling purposes. This could 
result in reputational damage to the Group, as  
well as in the adoption of stricter regulations  
and enhanced enforcement measures.

RELEVANCE TO STRATEGY
Underage and problem gaming, as well as 
the use of illicit funds for gambling, are risks 
associated with any gaming business, and 
ensuring compliance with regulatory requirements 
for the protection of vulnerable people and the 
prevention of money laundering is critical to 
maintaining 888’s online gaming licences. 888 
also recognises that, in light of the COVID-19 
outbreak, people are spending more time at 
home with potentially increased stress from 
economic uncertainty, meaning that 888's 
vigilance on safe gambling and preventing 
gambling-related harm is even more important 
than ever.

HOW THE RISK IS MANAGED
Staff are trained to provide a safer gaming 
experience to customers and to recognise 
and take appropriate actions if they identify 
compulsive or underage activity. 888 also 
complies with eCOGRA guidelines to protect 
customers. Web links to professional help 
agencies are provided on 888’s real money 
gaming sites, and 888 has a dedicated 
website which provides information regarding 
responsible gaming. Players can also limit their 
play pattern or request to be self-excluded. 
888 furthermore – directly or via industry 
bodies – seeks to ensure that legislators and 
regulators are provided with accurate and 
useful information regarding protections against 
problem and underage gaming. 

40

888 Holdings plc Annual Report & Accounts 2019PARTNERSHIP RISK 

2019

♠

2020

♠

THE RISK
B2B partnerships expose 888 to business risks,  
as well as compliance and reputational risks, with 
increased pressure on 888 as the licence holder, 
particularly from the UK Gambling Commission, 
to monitor activities of its B2B partners. 888 
furthermore uses services provided by third parties, 
including in its Sport vertical during the transition 
to 888’s new proprietary platform, game providers, 
including live casino, payment service providers, KYC 
and age verification providers, which if disrupted 
due to general economic conditions or otherwise, 
may impact 888’s operations.

RELEVANCE TO STRATEGY
B2B remains a material part of 888’s business, 
particularly for Bingo in the UK; in addition, its US 
B2B contracts have strategic importance for the 
longer term. Third-party providers are an important 
part of maintaining 888’s attractive product offering.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Increase

Decrease

Stable

HOW THE RISK IS MANAGED
888 has reduced its dependency on B2B 
relationships, following the acquisition of Costa 
Bingo and other formerly B2B bingo brands. 
Remaining B2B contracts are maintained 
commercially in terms of the functionality and 
technology of the B2B platform offered, competitive 
pricing, maintaining an ongoing relationship with 
B2B partners, and ensuring that 888 has a good 
understanding of the needs of its B2B partners and 
their owners.

WHAT HAPPENED IN 2019/20
In 2019, 888 acquired Costa Bingo and other 
formerly B2B bingo brands from its former B2B 
partner Jet Management. In June 2019, 888's US 
B2B partner Caesars announced that it will be 
wholly acquired by Eldorado Resorts; the impact 
on the relationship with 888 (if any) is presently 
unknown. By developing its own proprietary sports 
betting platform, 888 will also reduce its reliance 
on external providers. Certain of 888’s service 
providers have been impacted by the COVID-19 
outbreak and its economic consequences, and  
888 is in the process of identifying these risks  
and mitigating where possible.

ACQUISITION RISKS

♠

THE RISK
888 has made a number of acquisitions in the online 
gaming and betting space. Acquisitions of gaming 
companies carry business risks, such as overpaying 
for what are mainly intangible assets, as well as 
legal and regulatory risks, including the receipt of 
necessary regulatory approvals to the transaction 
and exposure to legacy non-compliance of the 
seller. Furthermore, integration of acquired entities 
gives rise to a financial burden and the requirement 
of management attention and operational 
resources.

RELEVANCE TO STRATEGY
Ongoing consolidation of the online gaming market 
has increased the importance of 888 being ready 
to acquire smaller operators.

HOW THE RISK IS MANAGED
888’s legal, financial and tax advisers ensure that 
a comprehensive due diligence is carried out on 
potential acquisition targets. Generally, 888 prefers 
to acquire assets rather than shares of companies, 
in order to mitigate exposure to any past non-
compliance issues on the part of the seller. 888 
seeks to take into account the resources required to 
integrate acquired entities in its annual budgeting 
and planning.

WHAT HAPPENED IN 2019
In 2019, 888 acquired Costa Bingo and other 
formerly B2B Bingo brands from its former partner 
Jet Management, as well as acquiring the BetBright 
Sports betting technology. Both transactions 
were structured as asset acquisitions, and 888 is 
dedicating the necessary resources to effectively 
integrate these businesses into the Group.

LIQUIDITY RISKS

♠

THE RISK
888 has taken an RCF from Barclays Bank plc in 
order to finance its activities. The credit facility 
contains covenants by the Group regarding the 
maintenance of certain financial ratios, as well as 
various regulatory compliance matters.

HOW THE RISK IS MANAGED
888 monitors its ongoing compliance with the 
relevant financial ratios. 888, in-house and via 
its legal counsel, also monitor changes to the 
regulatory landscape which may have an impact on 
its obligations under the credit facility.

RELEVANCE TO STRATEGY
Ongoing consolidation of the online gaming market 
has increased the importance of 888 being ready 
to acquire smaller operators, requiring readily 
available cash resources. 

WHAT HAPPENED IN 2019 AND 2020
In 2019, 888 executed the revolving credit facility 
with Barclays. 888's debt under the RCF as at 31 
December 2019 is disclosed in note 20 to the 
annual accounts on page 146. In 2020 to the date 
of this Annual Report, 888 does not consider it has 
increased liquidity risk.

The Strategic Report, from pages 01 to 67, was reviewed, approved by the Board and signed on its behalf.

41

Corporate.888.comRegulation and General Regulatory Developments

OPPORTUNITIES IN A 
DYNAMIC GLOBAL MARKET

As anticipated in our 2018 
Annual Report, the most 
significant developments in the 
regulatory landscape governing 
gambling in 2019 were observed 
in the United States.

An increasing number of US states ushered in 
legislation expanding the forms of gambling 
available within their territories – both online and 
offline. A significant number of states regulated 
(or reached advanced stages of regulating) 
sports betting, pursuant to the Supreme Court's 
overturning of the Professional and Amateur Sports 
Protection Act of 1992 ("PASPA") in 2018, and a 
smaller number of states introduced online casino 
gaming. The proliferation of online casino gaming 
was the source of some legal debate during 2019, 
which, to an extent, is likely to persist in 2020, as 
discussed further below.

2019 saw advancement and shift in regulation 
and law in additional geographies as well. Notable 
examples include Germany that saw an overhaul 
of its sports betting regime; Brazil that continued 
advancing towards the liberalization of its sports 
betting market; Switzerland that ushered in a 
regulated online gaming and betting market; 
and the Netherlands that continued progression 
towards a regulated and licensed market. The 
general trend continued to be towards adoption 
of localised legislation permitting the offering 
of gaming and betting services subject to local 
licensing requirements, with some notable 
exceptions taking a more restrictive approach.

888 continued to seize the trend towards 
accommodating regulation of online gaming to 
increase its presence in locally regulated markets 
and grow its licensing portfolio. We realise that the 
legal and regulatory environment governing our 
industry continues to change rapidly and that this 
experience is likely to be a reality for our business 
in the coming years. We therefore continue 
to adapt to shifting regulatory environments, 
while striving constantly to maintain the highest 
compliance standards and to support the move 
towards clearer regulation in the online gaming 
industry. We also look to build 888 on agile and 
adaptive foundations, capable of accommodating 
rapid and regular changes to the landscape within 
which we operate. 

42

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

EUROPE

UK 
Gibraltar 
Ireland 
Romania 
Spain 
Italy 
Denmark 
Malta 
Portugal 
Sweden

US

Nevada 
Delaware 
New Jersey

Our Global Market  
Europe and the United States 

We look forward to working with our partners 
in the industry and with regulators toward 
shaping a regulatory landscape that is 
business-friendly whilst safeguarding the 
objectives of the industry's regulation. 

The following paragraphs summarise the 
main relevant regulatory developments 
of 2019, and our expectations regarding 
changes that may impact 888 in 2020.

43

Corporate.888.com»  The UKGC continued to focus 
its efforts on the protection of 
consumers, specifically problem 
gamblers and underage gamblers, 
and on raising standards in the 
gambling market. Changes in 2019 
included enhancements to age 
verification requirements, stricter 
responsible gambling standards, 
and in early 2020 – a ban on the 
use of credit cards for gambling. 
888 continued to take all necessary 
measures to fully comply with UKGC 
requirements and to cooperate 
with the Commission in a fully 
transparent manner.

»  During 2019, the UKGC continued 

to take enforcement action against 
operators for failings pertaining 
primarily to money laundering and 
the use of proceeds of crime for 
gambling. We continue to closely 
monitor the UKGC’s findings and 
determinations in these cases, to 
fully understand the regulator's 
positions and expectations from the 
industry, to anticipate regulatory 
trends and to ensure we conduct 
our operations in a manner that is 
commensurate with the standards 
required by the UKGC. 

»  The Group continued to engage 
with the UKGC with respect to 
cases submitted to its attention 
by the UKGC and is committed to 
continuing its open and productive 
dialogue with the UKGC on all 
matters pertaining to our operations. 

Regulation and General Regulatory Developments continued

EUROPE
A growing number of European 
jurisdictions having completed the "re-
regulation" of gambling (particularly 
online gambling) in recent years, by 
introducing or updating their gaming 
legislation to address technological 
advancements and present attitudes 
towards the industry. Notwithstanding 
that, a number of significant European 
markets, including markets that are 
significant for the 888 group, saw 
substantive regulatory change in 2019. 
There also persist certain Europe 
jurisdictions in which the regulatory 
regime continues to be ambiguous, 
non-compliant with EU law, or simply 
outdated. However, the number of such 
jurisdictions, in Europe, appears to be in 
consistent decline. Since the absence 
of well-tailored regulation is an obstacle 
to the growth of the industry and leaves 
players less protected and with less 
access to quality services, we hope that 
this decline will continue. 

Though the industry had hoped for 
a greater degree of pan-European 
harmonisation, 2019 saw virtually no 
attention from the EU and its institutions 
towards gambling. This may, again,  
have been the result of a focus on  
Brexit, or it may reflect a deeper lack  
of desire, on the EU's part, to address 
this contentious and controversial issue.  
2019 was the second consecutive 
year with no landmark rulings by the 
European Court of Justice on matters 
pertaining to gambling, a notable 
absence after several years of rulings 
affecting the industry. This may indicate 
a lack of willingness by local courts to 
refer gambling-related matters to the 
ECJ, or it may be reflective of a more 
settled and up-to-date regulatory 
landscape taking shape across Europe. 

Following the formal exit of the UK 
from the European Union on 31 January 
2020, with a transition period expected 
to conclude at the end of 2020, 
Gibraltar may cease to be a part of 
the EU, with cross-border passage 
and trade between Gibraltar and 
the EU depending on the outcome of 
negotiations between the UK and the 
EU. During 2019, 888 continued the 
restructuring of its European-facing 
business, obtaining Maltese gambling 
licenses to complement its Gibraltar 
licenses, relocating certain corporate 
entities from Gibraltar to Malta, 
refreshing its Gibraltar licensing portfolio, 
establishing a new server farm in Dublin 
and reorganising the distribution of 
players between licensed entities 
based on jurisdictional considerations. 
Notwithstanding Brexit, parts of the 
Group’s business remain in Gibraltar, 
however the Group has taken the 
necessary measures to ensure that 
its operations (both its UK operations 
and its worldwide operations) continue 
undisturbed under any variation of Brexit. 

A number of regulatory developments in 
European jurisdictions during 2019 are 
relevant to 888 and its operations:

•  In the UK, 888’s largest market, the 
Group continued adapting to meet 
the developing and increasingly more 
stringent regulatory requirements, 
a process which continues to 
require significant efforts and the 
implementation of changes in many 
areas of the business. We continue 
to work to adapt our operations and 
working modalities to ensure ongoing 
adherence to the various (and 
evolving) requirements applicable to 
our UK operations.

A GROWING NUMBER OF EUROPEAN JURISDICTIONS 
HAVING COMPLETED THE ‘RE-REGULATION’ OF GAMBLING 
(PARTICULARLY ONLINE GAMBLING) IN RECENT YEARS, BY 
INTRODUCING OR UPDATING THEIR GAMING LEGISLATION 
TO ADDRESS TECHNOLOGICAL ADVANCEMENTS AND 
PRESENT ATTITUDES TOWARDS THE INDUSTRY

44

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

»  There continued to be calls, 

•  In Switzerland, a new law regulating 

particularly within Parliament, for 
the imposition of stricter limitations 
on the advertising of gambling 
services. The senior government 
officials responsible for the 
sector under the current British 
administration appear to have 
adopted a circumspect approach 
towards the industry, which may 
result in both restrictive legislation 
and regulation, and a further 
tightening of regulatory standards 
by the relevant authorities. By way 
of example, the Gambling Related 
All-Party Parliamentary Group 
(APPG) issued a report in November 
2019 urging, inter alia, the imposition 
of a GBP 2 staking limit for online 
gambling games (in line with the 
limit imposed on FOBTs). The same 
report advocated a ban on credit 
card gambling, a measure adopted 
by the UKGC in early 2020. 

•  On 1 January 2019, a new law 

regulating the online gaming market 
came into force in Sweden. 888 
obtained a Swedish licence under this 
new law and now offers its services in 
Sweden under a local licence and in 
accordance with the new regulatory 
framework in place in this jurisdiction. 
The Swedish regulator showed itself, 
during 2019, to be strict and proactive 
in enforcing regulatory standards, 
occasionally revealing its approach 
to certain aspects of the regulatory 
framework by way of warning 
letters, sanctions and penalties. 888 
continues to conduct its operations 
in this jurisdiction fully in line with its 
regulatory obligations and maintains 
a collaborative relationship with the 
local regulator. 

the online gaming and betting market 
came into force on 1 January 2019, 
followed six months later by entry 
into force of the adjunct enforcement 
powers. The Swiss regime is 
predicated on local casinos (i.e. only 
the land-based casinos are entitled 
to offer services online), and at this 
time the Group has not entered into 
a collaboration with any such casino 
in connection with an online offering, 
and has therefore withdrawn from 
this market. We continue to follow this 
market and are open to potential 
business opportunities. 

•  In the Netherlands, progress towards 

liberalisation of the market continued, 
and legislation introducing a new 
regulatory framework for online 
gaming was passed by Parliament in 
February 2019. Progress towards the 
adoption of secondary legislation 
necessary for implementation of the 
new regime has been slow, due to 
ongoing parliamentary debate  
related to the particulars of the 
regulatory regime. It is unclear when 
the new regime will come into force, 
with estimates pointing to 2021 as the 
soonest possible date. In the interim, 
the Dutch regulator continued to 
update and tighten its enforcement 
policy, adopting new “prioritisation 
criteria” for enforcement, including 
ones not specifically related to the 
targeting of Dutch players (e.g. with 
respect to player age verification). 
The regulator also issued several 
fines, including to large international 
operators whose operations were 
perceived to be in violation of these 
criteria, and who are now expected to 
suffer a delayed entry into the 

ON 1 JANUARY 2019, A NEW LAW REGULATING  
THE ONLINE GAMING MARKET CAME INTO FORCE 
 IN SWEDEN. 888 OBTAINED A SWEDISH LICENCE  
UNDER THIS NEW LAW AND NOW OFFERS ITS SERVICES  
IN SWEDEN UNDER A LOCAL LICENCE

regulated market due to "bad 
actor" language in the new law. 
888 continues to adhere strictly to 
the regulator's criteria, as updated 
from time to time, and to follow 
developments on the regulatory front. 

•  Germany’s regulatory landscape 
underwent significant changes 
during 2019, the full effects of which 
are likely to manifest themselves 
in 2020 and 2021. During 2019, 
the Group (along with many other 
operators) continued to defend the 
legality of its services in Germany 
on various fronts, primarily vis-à-vis 
states seeking to issue or enforce 
prohibition orders directed at the 
Group's services within such states, 
and with respect to attempts by 
the German authorities to block 
financial transactions related to 
gambling services. On 1 January 
2020, an amendment to the 
Interstate Treaty on Gambling came 
into force, introducing a federal 
licensing scheme for sports betting, 
representing a significant departure 
from previous iterations of the Treaty 
and previous attempts to introduce 
regulatory reform. The licensing 
regime imposes certain restrictions 
with respect to the available offering 
(specifically – a monthly stake 
limit, limitations on live betting and 
advertising restrictions) and also 
requires licensees to make certain 
undertakings with respect to their 
Group's operations with respect 
to the German market. The Group 
applied for a licence under the new 
regime, which will remain in force 
until mid-2021. However, in April 
2020 a German court suspended the 
licensing process pending a thorough 
evaluation of claims against the 
process. It is presently unknown if or 
when the process will be reinstated. 
As noted, applicants for a licence 
must undertake that neither they 
nor their affiliated companies will 
operate or broker unlawful gambling 
in Germany once licensed; it is 
understood that this undertaking 
was primarily designed to capture 
applicants' online casino offerings. 
Along with its various German 
advisers, the Group is evaluating the 
impact of the amendment to the 
Treaty and of licensure under the new 
regime on the Group's German-facing 
business more generally. 

45

Corporate.888.com 
Regulation and General Regulatory Developments continued

•  In Italy, an advertising ban imposed 
in 2018 came into force during 2019. 
The full impact of this ban on the 
Group and on the industry is likely 
to continue to become apparent in 
2020. Other European jurisdictions, 
most notably Spain, continue to mull 
the possibility of imposing similar 
restrictions on the advertising of 
gambling services. 

•  Senior Spanish officials have 

expressed support for a ban on 
credit card gambling, advertising 
restrictions, gambling tax reform 
and other measures that, if adopted, 
could have a significant impact on 
the country's gambling landscape 
and on the Group. 

•  The Greek government has been 

making a renewed effort to activate 
a regulatory framework for online 
gambling that has been all but 
defunct since initially adopted. 
Late in 2019, the Greek government 
notified draft regulations governing 
online gambling to the European 
Commission, with a view to formally 
adopting them in 2020. The fate of 
this initiative is presently unclear, 
given previous attempts in this 
jurisdiction to regulate the industry. 
However, the Group, with its local 
advisers, is seeking to ensure it is 
properly positioned to pursue a 
possible licence in this jurisdiction,  
if such becomes economically viable. 

EUROPE CONTINUED
Germany continued

In early 2020, the German states 
agreed on a sweeping reform to the 
regulatory landscape, scheduled 
for mid-2021, which would see the 
introduction of a federal licensing 
regime for sports betting and certain 
casino products (primarily online 
slots) and poker. This would represent 
a departure from the historical 
ban on online casino, however the 
specific details of the new regime are 
yet to be confirmed, and therefore 
the commercial appeal of this 
opportunity and its overall impact 
is presently difficult to evaluate. As 
presently worded, the amended 
Treaty would allow operators to offer 
"arcade-style" online slot machines, 
which would be subject to low stake 
limits and restricted play options. 
Other types of casino games (e.g. 
table games) would be regulated 
on a state by state basis, and could 
remain within the state lottery's 
monopoly or subject to a restrictive 
concession model. The new Treaty 
would also impose a EUR 1,000 
Euro monthly deposit limit which 
would apply across all operators (it 
is not clear yet how this would be 
implemented in practice.) The Group 
continues to seek a ruling from the 
German Constitutional Court which 
would overturn the ruling, in 2017, of 
the German Federal Administrative 
Court upholding a prohibition order 
issued against the Group's online 
casino offering in a single German 
state. Finally, the Group continues to 
be keen on constructive dialogue with 
the German authorities with respect 
to its operations in this significant 
jurisdiction. As a member of the local 
trade association, the Group together 
with other industry stakeholders is 
able to reach out to legislators and 
state governments in order to discuss 
the implementation of the future 
licensing regime.

2019 SAW TWO SIGNIFICANT DEVELOPMENTS IN THE US 
REGULATORY LANDSCAPE, BOTH OF WHICH ARE LIKELY  
TO CONTINUE IN 2020

THE UNITED STATES
2019 saw two significant 
developments in the US regulatory 
landscape, both of which are likely  
to continue in 2020. 

Following the 2018 US Supreme 
Court ruling overturning PASPA, a 
growing number of states introduced 
legislation legalising retail and/
or online sports betting. Of those 
states, some also legalised online or 
mobile casino gaming and poker. By 
and large, states introducing such 
liberalised regimes have preserved 
the link between online and land-
based gambling, namely – allowing 
only existing land-based operators 
to expand their services online, in 
collaboration with approved vendors 
(such as 888). Though the largest 
US states (e.g. California, New York, 
Florida and Illinois) continue to 
hold out on liberalisation of their 
online markets, a growing number 
of US states now either have a 
licensing regime for certain types 
of online gambling in place, or 
are considering adopting one. 
888 continues to offer its services 
in collaboration with land-based 
partners in Nevada, New Jersey 
and Delaware and is pursuing 
commercial opportunities with local 
partners in other liberalised states. 

Though there appeared to be 
some interest in federal legislation 
governing sports betting late in 
2018, there was no traction on this 
front in 2019, and there appears to 
be no political interest in pursuing 
such legislation at this time. We do 
anticipate that the trend towards 
market liberalisation and local 
licensing opportunities will continue 
on the state level in 2020, though the 
pace and scope of such reform may 
be impacted by the fact that 2020 is 
an election year. 

46

888 Holdings plc Annual Report & Accounts 2019

 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

FURTHER AFIELD

Two heavily populated districts of 
Argentina (the State and City of 
Buenos Aires) adopted legislation 
late in 2018 introducing commercial 
gambling services. Political changes 
and unrest in 2019 delayed the actual 
implementation of this legislation and 
to date, no licences have been issued. 
The Group applied to obtain one of 7 
available licences with a local partner. 
The impact of the anticipated 
implementation of the 2018 law on 
the local market and on the ability 
of foreign operators, including the 
Group, to offer services to Argentinian 
players on a cross-border basis, 
remains to be seen. 

Brazil adopted framework legislation 
late in 2018 which would bring 
commercial online gambling to this 
significant jurisdiction. During 2019, 
the country conducted a public 
consultation around secondary 
legislation which culminated in 
legislative proposals in late 2019. 
These were not eventually adopted, 
and progress on this front is expected 
during 2020. It is anticipated that 
the law will provide for an unlimited 
number of licences, however the tax 
burden is expected to be significant. 

The Group will evaluate its position 
in this sizeable market once further 
details on the incoming regime 
become available. 

The President of Ukraine announced 
his government's intention to reform 
the country's gambling laws in 2020. 
This is expected to include the 
introduction of a licensing regime 
for online gambling. Details of the 
anticipated reform are not yet known. 

888 continues to follow these 
developments to assess their 
impact on our business and to 
identify potential opportunities for 
growth. The COVID-19 outbreak 
is giving rise to some delays in 
legislative and regulatory processes, 
including licence applications, as 
well as temporary measures such 
as restrictions on advertising and 
promotions in Spain.

The upcoming elections may also 
influence the other context that saw 
significant developments in 2019, 
namely the interpretation of the 
federal Wire Act and its applicability 
to casino gambling. In early 2019, the 
US DOJ released a 2018 memorandum 
overturning a 2011 DOJ memorandum 
on the interpretation of the federal 
Wire Act. The 2011 memorandum had 
restricted applicability of the Wire 
Act to sports betting only, and this 
interpretation was intended to be 
reversed by the 2018 memo. Given its 
far-reaching impact on the existing 
online casino industry, implementation 
of the 2018 memo was temporarily 
postponed. During that window, legal 
action against the memo was initiated 
before a New Hampshire federal court. 
Those proceedings culminated with 
a judgment ‘setting aside’ the 2018 
memo, and upholding the 2011 memo 
and its interpretation of the Wire Act 
on substantive grounds. As a result, 
the US Attorney General appealed 
the New Hampshire court ruling. The 
reasoning of the appeal suggests that 
the Attorney General not only supports 
an interpretation of the Wire Act that 
applies to online casino gambling, 
but is also more generally opposed to 
such services. The appeal will likely be 
considered in 2020, and irrespective of 
its outcome, the matter may eventually 
reach the US Supreme Court. While a 
reversal of the 2011 memo and the New 
Hampshire court ruling could impact 
certain aspects of the Group's US online 
casino operations, those operations 
remain undisturbed at this time. 
Naturally, the Group continues to closely 
monitor developments on this front. 

We continue to believe the 
developments in the US will continue to 
transform the US into a major gambling 
market, and we continue to follow these 
developments as they evolve with a view 
to capitalising on our strong position in 
this market.

47

Corporate.888.comViability Statement

VIABILITY 
STATEMENT

The Directors have re-examined the 
timeframe for the viability analysis of 
888 pursuant to a two-stage process. 

The Directors have first considered 
the prospects of the Company taking 
into account its current position and 
principal risks. Second, they have 
considered whether they have a 
reasonable expectation that the 
Company will be able to continue in 
operation and meet its liabilities as 
they fall due over the period of their 
assessment.

In this light, the Directors note that the 
Company operates in the online gaming 
sector, which has matured substantially 
since the early days of the internet 
and is now focused on predominantly 
regulated markets, meaning that 
there is now more stability and ability 
to assess future scenarios than ever 
before. Having said that, the online 
gaming industry remains fast-moving 
and dynamic, with change ongoing in 
the global regulatory and competitive 
landscape, and the industry is subject 
to greater consolidation than ever 
before, meaning that it still remains 
difficult to forecast a period longer than 
three years with any significant level 
of certainty. Current market volatility 
and uncertainty in light of the COVID-19 
outbreak only serves to reinforce this 
view.

Management currently forecasts as part 
of the business planning process and 
capital investment cycle over a varying 
period. A detailed bottom-up model is 
used to budget the business for a period 
of one year in advance and a top down 
model for a period of three years.

A longer forecasting period might be 
required in the context of equity or debt 
financing, however the Company has 
not completed any such financing in 
which forecasts were produced since 
its initial public offering (“IPO”) in 2005, 
and believes that the level of certainty 
over any such longer period decreases 
to such a level as not to be useful for 
planning purposes.

On the basis that the top down model 
is sufficiently detailed for the Directors 
to review, the Directors consider that 
a reasonable period on which it can 
and should forecast is three years. 
Notwithstanding that, the Board 
acknowledges that the Company’s 
prospects should persist into the longer 
term. Following the COVID-19 outbreak, 
the base case assumptions adopted in 
the top down model have been updated 
as set out in the Going Concern section 
as set out below. 

In addition, a ‘reverse stress test’ was 
carried out regarding the COVID-19 
issue, in order to analyse the reduction 
in Casino, Poker and Bingo revenues 
which, together with shutdown of Sport 
revenues, in the absence of mitigating 
actions, could bring about insolvency of 
the Company unless capital were raised; 
in such cases it is anticipated that 
mitigation actions such as a reduction 
in dividends and overheads could be 
implemented in order to forestall such 
an outcome.

With respect to the period assessed, the 
Directors have considered:

•  888’s resilience to threats to its 
viability in severe but plausible 
scenarios;

•  Both qualitative and quantitative 
analyses, including the combined 
impact of the crystallisation of 
multiple risks simultaneously, as well 
as stress testing, reverse stress testing 
and sensitivity analyses, which the 
Directors consider sufficiently robust 
to make a sound statement; and

•  A broad range of relevant matters 
that may threaten 888’s viability.

The severe but plausible scenarios 
considered by the Directors included: 

•  the impact of COVID-19 across the 

business, including loss of consumer 
confidence, a more general business 
downturn, disruption of critical 
services and regulatory changes;

•  exit/closure of major markets due to 

regulatory or legal events; 

•  a major cyber-attack and/or data 

protection violation;

•  anticipated tax developments 

together with the crystallisation  
of tax risks; and

 •  loss of key personnel. 

The Directors confirm their view that they 
have carried out a robust assessment of 
the emerging and principal risks facing 
888, including those that would threaten 
its business model, future performance, 
solvency and liquidity.

In light of the foregoing, the Directors 
confirm they have a reasonable 
expectation that 888 will be able to 
continue in operation and meet its 
liabilities as they fall due over the  
three-year period to 31 December 2022.

Furthermore, after careful review 
of the Group’s budget for 2020, its 
medium-term plans, liquid resources 
and all relevant matters, the Directors 
are confident that the Company and 
the Group have adequate financial 
resources to continue in operational 
existence for the foreseeable future and 
for a period of at least 12 months from 
the approval of this Annual Report. They 
have therefore continued to adopt the 
going concern basis in preparing the 
financial statements.

Details of 888’s risk management 
strategy and how it manages and 
mitigates its risks are set out in the  
Risk Management Strategy on page 33.

48

888 Holdings plc Annual Report & Accounts 2019

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

With respect to the period 
assessed the Directors 
have considered:

01
RESILIENCE

888’s resilience to threats to its viability in severe but 
plausible scenarios;

02
ANALYSIS

Both qualitative and quantitative analyses, including the 
combined impact of the crystallisation of multiple risks 
simultaneously, as well as stress testing, reverse stress 
testing and sensitivity analyses, which the Directors 
consider sufficiently robust to make a sound statement; 
and

03
RELEVANT MATTERS

A broad range of relevant matters that may threaten 
888’s viability.

Corporate.888.com

49

Corporate.888.comCorporate Social Responsibility

RESPONSIBLE  
BUSINESS ACTIVITIES

“Ever since 888’s foundation, we have constantly strived to create an 
environment that offers the most enjoyable experience for customers. 
Over recent years, we have increasingly recognised that being 
uncompromising on safer gambling lies at the heart of this. Our internal 
culture has transformed to put player safety at the center of everything 
we do. As a result, we are investing more resources than ever before in 
helping to protect customers and providing a great, safe environment.” 

CSR FRAMEWORK

This framework covers three key 
focus areas: 

SAFER. BETTER. TOGETHER
We acknowledge the 
potential risks that online 
gambling can present. We 
are committed to continuous 
improvements to make 
gambling safe, enjoyable and 
not a cause of harm.

EVOLVING OUR CSR FRAMEWORK
In January 2019, in recognition of 888’s 
transparent management and clearly-
defined environmental, social and 
governance criteria, 888 was admitted 
to the FTSE4Good index. 888 is proud 
to have been recognised for its efforts 
to-date in these areas and we are 
committed to ongoing progress.

Building on our efforts to date, we 
have refined and expanded a new 
corporate social responsibility (“CSR”) 
framework that will help 888 to deliver 
against its broader responsibilities 
and commitments as a business whilst 
also supporting the Group’s long-term, 
sustainable growth. Conducting business 
responsibly is fundamental to the future 
success of 888, and we are absolutely 
committed to a proactive policy of 
corporate and social responsibility 
that reflects the high professional and 
ethical standards we set for ourselves 
across the business.

MORE THAN AN OFFICE
We are supportive of the 
communities where we operate 
and – although we have a 
relatively low environmental 
impact – we recognise and 
strive to mitigate the effects  
our operations have on  
the planet.

A GR8 WORKPLACE
The talent, commitment 
and skill of our global teams 
makes our business what 
it is. We are committed 
to promoting a working 
environment that enables  
our people – and our 
business – to flourish.

Underpinning this framework are our defining principles that guide activity across the business: 

♥

♠

♣

♦

WE CARE 
No ifs, no buts. We care for 
our customers, our colleagues 
and the communities where 
we operate. 

WE RESPECT 
We act with respect and 
fairness. We do the right 
thing because it’s the right 
thing to do.

WE WORK TOGETHER 
We collaborate. Together 
we are safer, better and 
stronger. 

WE COMMIT 
We’re bold, proactive, 
ambitious and challenging. 
We don’t do things by 
halves. We enjoy what we do.

50

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

SAFER. BETTER. 
TOGETHER. 

We acknowledge the potential 
risks that online gambling can 
present. We are committed to 
ongoing improvements to make 
gambling safe, enjoyable and not 
a cause of harm. 

We are convinced that the sustainability of our 
business rests on ensuring our customers are 
empowered to make safe and responsible decisions 
about their betting and constantly ensuring that 
those struggling to stay in control of their play 
receive the support they need. To realise this goal, 
we have set out eight Safer Gambling Commitments: 

1.  We are committed to reducing addiction, 

preventing underage play and protecting the 
vulnerable.

2.  We are committed to identifying those 

potentially at risk of harm and supporting them 
at the earliest point.

3.  We are committed to ensuring customers are 

provided an empowered gambling experience, 
in which they have the knowledge and tools to 
stay in control.

4.  We are committed to a culture of responsibility 
that ensures safer gambling and transparency 
is a priority for everyone in our business.
5.  We are committed to promoting responsible 

attitudes among players.

6.  We are committed to being proactive in helping 

our customers. 

7.  We are committed to collaborating with 

relevant stakeholders to develop a shared 
knowledge base and stronger overall standards 
for safer gambling.

8.  We are committed to not standing still and 

making continuous progress. 

DELIVERING OUR COMMITMENTS
888 is constantly developing new and innovative 
ways to deliver a safer gaming environment. Our 
goal is to ensure that all those who visit our sites 
can do so with confidence and that those for whom 
our games are not intended, notably underage and 
vulnerable individuals, will not be drawn into the 
gaming environment. We strive to ensure that we 
quickly identify any customers who demonstrate 
potentially problematic gambling behaviour 
and effectively interact with them to prevent any 
potential harm. 

To ensure resources are effectively allocated to 
deliver our eight Safer Gambling Commitments, we 
have identified four key areas of focus. These are:

Knowing our customers 

52

Participating in industry collaboration to raise overall standards  54

Our culture of care  

Empowering our customers 

55

56

Underpinning our progress in each of these areas, 
we leverage our unique technology and analytics 
expertise. We also make investments in our business 
to ensure continuous progress and work closely with 
relevant stakeholders, including regulators, industry 
bodies and charities, who share our vision for the 
continuous improvement of standards across the 
industry.

51

Corporate.888.comCorporate Social Responsibility continued

SAFER. BETTER. TOGETHER.

KNOWING OUR CUSTOMERS

algorithms. This constantly evolving 
process enables the 888 team to 
increasingly interact with customers 
who might be at risk of harm at an 
earlier stage and encourage safer 
gambling practices, including the 
usage of our safer gambling tools. 
888 also uses advanced methods, 
including automated email monitoring, 
segmented deposit limits, and early 
gathering of affordability and geo-
demographic information regarding 
customers in order to achieve its safer 
gambling objectives. In the UK market, 
888 uses algorithms designed to check 
customers' source of funds, which use 
customer information – such as the 
customer’s occupation - supplied 
at registration, enabling 888 to set 
affordability thresholds for individual 
customers rather than simply applying  
a blanket policy across all customers.

Understanding each customer’s 
“affordability” to gamble is a key part of 
888’s KYC process. During 2020, 888 will 
launch a number of new tools to assess 
a customer’s financial risk score that will 
enable 888 to apply enhanced levels of 
customer due diligence. In conjunction 
with the Betting and Gaming Council, 
888 and a number of third-party 
solution providers are developing 
different methodologies of assessing 
customers’ affordability. 888 is exploring 
open banking, which would provide 
888 with full visibility to a customer’s 
bank account subject to the customer's 
consent. 

888 continues to recognise that there 
is no “silver bullet” to safer gambling, 
however we remain committed to 
utilising the leading external solutions 

alongside our proprietary technology 
and internal processes to achieve an 
accurate, holistic view of a customer, 
therefore providing better customer 
protection.

888 and its employees are committed 
to its strict policies around anti-money 
laundering (‘AML’) which is enforced 
through a combination of robust 
operational procedures, ongoing 
employee assessment and training, 
development in its propriety technology 
and partnerships with leading third-
party providers. 

Underage activity on our sites is strictly 
prohibited and 888 takes the matter of 
underage gaming extremely seriously. 
Our offering is not designed to attract 
minors, and we take seriously the 
risk that gambling advertising might 
appeal to minors. We make every 
effort to prevent minors from playing 
on our sites and use sophisticated 
verification systems, as well as a third-
party verification supplier to identify 
and track minors if they log into our 
software. We train our team to be highly 
sensitive to the possibility of underage 
activity and make sure we suspend any 
account suspected to be an underage 
account.

Our customers' data privacy is of 
key importance. We have a detailed 
privacy policy which clearly sets out 
how we receive, process, store and use 
our customers' data, as well as a data 
breach management procedure. Further 
details of our activities in 2019 in the 
field of data privacy are set out on 
page 39.

888 CONTINUES TO RECOGNISE THAT THERE IS NO 
“SILVER BULLET” TO SAFER GAMBLING, HOWEVER WE 
REMAIN COMMITTED TO UTILISING THE LEADING EXTERNAL 
SOLUTIONS ALONGSIDE OUR PROPRIETARY TECHNOLOGY

A critical pillar of being 
a safe place to play is 
knowing our customers 
(‘KYC’). 

This helps us achieve our goals of 
preventing underage gambling and 
protecting customers by identifying those 
potentially at risk of harm and interacting 
with them at the earliest point.

888's proprietary technology and, 
more specifically, our unique Observer 
software system, is a key component 
of our KYC. The Observer software was 
first launched in 2008 and, since then, 
has been continuously fine-tuned and 
developed to become the sophisticated 
and effective tool it is today. Being an 
online company with its own technology, 
we are able to capture and record every 
transaction from customers, helping us 
to monitor their behaviour and ensure 
they are given all the tools they need to 
stay in control. 

Observer uses sophisticated algorithms 
to measure and analyse changes in an 
individual customer’s behaviour and 
playing patterns – such as unexpected 
increases in time or money spent on 
the site – to better predict and identify 
problematic or potentially problematic 
gambling in its early stages. The system 
is programmed to identify several core 
behavioural triggers which, combined, 
can create possible red flags indicating 
possible problematic behaviour. 
Observer flags up any potentially 
problematic behaviour for our highly 
specialised Safer Gambling team to 
investigate and interact with customers 
to prevent gambling harm. The objective 
of the interaction is to provide the 
customer with an understanding of 
their gambling, thereby helping them 
to maintain a healthy relationship 
with gambling; or to close customer 
accounts, in high-risk cases.

888 continues to invest in analysis of 
problematic gambling behaviours, which 
results in continuous modifications 
and enhancements to the Observer’s 

52

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

CUSTOMER JOURNEY

CUSTOMER REGISTRATION
•  Our safer gambling 

process starts as soon as 
a customer lands on our 
website.

•  At registration, we assess 

customer affordability and 
set appropriate thresholds.

•  Before a single wager 

has been placed, we take 
measures to protect the 
customer. 

ACTIVITY
•  An advantage of owning 
our own technology and 
being a purely online 
business is that we can 
capture and record every 
transaction, including 
deposits, withdrawal, bets, 
wins, playing time.

•  This allows us to formulate 
a level of risk using our 
propriety technology 
conducting behavioural 
analytics.

BEHAVIOURAL ANALYTICS
•  Our unique Observer 
technology identifies 
problematic gambling 
behaviour.

•  Risks are flagged to our 

specialist Safer Gambling 
team.

INTERACTIONS
•  We are able to interact 

with customers in a number 
of ways, including popups, 
questionnaires, phone and 
email.

•  Our safer gambling 

systems are integrated with 
our CRM tools to ensure 
that during interactions 
customers do not receive 
promotional emails or 
bonuses.

EMAIL

IN-PLAY INTERACTIONS

PHONE CALLS

+16%

Year on year increase in 
safer gambling interactions 
with UK customers

SAFER. 
BETTER. 
TOGETHER.

TAKE A BREAK

SET YOUR LIMITS

SELF EXCLUDE

NEED HELP?

+28%

Year on year increase in 
customers' usage of Safer 
Gambling tools across 888's 
B2C brands in the UK

53

Corporate.888.comAt the beginning of 2020, 888 launched 
an offline and online advertising 
campaign in the UK to help raise 
awareness of potentially problematic 
gambling. With the slogan “Too much 
is too much”, the advertisements used 
three everyday themes to encourage 
moderation in gambling by highlighting 
the dangers of excess and build 
awareness of gambling-related harm.
The advertising campaign went live on 
TV and in the national press in the UK 
from January 2020, as well as being 
published across Facebook, Twitter, 
YouTube and other online channels. 
The campaign was developed following 
research and consultation with 
customers.

Corporate Social Responsibility continued

SAFER. BETTER. TOGETHER.

PARTICIPATING IN INDUSTRY  
COLLABORATION TO RAISE STANDARDS

888 is committed to 
further developing safer 
gambling initiatives 
and contributing to the 
continuous improvement 
of standards across the 
industry. 

To achieve this, we maintain a close 
dialogue and collaborate with relevant 
stakeholders, including regulators, 
industry bodies, peers and charities.

During 2019, members of 888’s team 
participated in various research 
programmes and workshops organised 
by the UK Gambling Commission 
("UKGC") and industry bodies with the 
aim of sharing knowledge and best 
practices. These forums included the 
Senet Group Responsible Gambling 
forum, the RGA Affordability Working 
Group meetings and Responsible 
Gambling Week, Patterns of Play 
Research Programme, Revealing 
Reality’s Safer Messaging workshops 
and the UKGC’s Co-Creation Marketing 
event. Knowledge sharing and cross-
industry collaboration is something 
that 888 is committed to and, in 2020, 
amongst other initiatives, 888 will 
participate in the UKGC’s Tech Sprint 
event, which aims to use technology to 
enable a holistic, cross-operator view of 
a consumer’s gambling activity. 

In addition, the Group is participating 
in two ongoing cross-industry efforts 
to improve overall operating standards 
in the UK market and enhance safer 
gambling, as encouraged by the UKGC. 
Firstly, the Group is contributing to the 
development of an effective Industry 
Code for Game Design to set out: the 
techniques that the industry plans to 
use when designing apps, online games 
and gaming machine products; 

the risk associated with each product 
and how they can be mitigated, 
and; a clear explanation of what is 
not acceptable in game design. In 
addition, the Group is also contributing 
to a cross-industry workstream in the 
UK to develop a code of conduct for 
the treatment of “VIP” customers and 
associated inducements to gamble.

During 2019, 888 also participated in 
a research project in partnership with 
Revealing Reality, a UK research firm 
that cooperates with the UKGC to 
better understand player behaviour. 
The objective of the research is to 
understand the impact of 888's Safer 
Gambling messages at different stages 
of the customer journey and establish 
best practices for Safer Gambling 
interactions. The project involves testing 
customer behaviour based on real-life 
cases with the intention that the results 
will be published publicly so others 
within the industry can have access 
to this research and take decisions to 
better protect customers. 

FEJAR

In Spain, during 2019, the 
Group collaborated with FEJAR, 
the Spanish Federation of 
Rehabilitated Gambling Players 
and provided funding to support 
the provision of services by FEJAR 
for those who are experiencing – 
or are in danger of experiencing 
– gambling harm. This included 
funding to support a free-call, 
24-hour-a-day support service 
for gamblers, as well as funding 
for FEJAR to invest in training its 
team and developing its office 
infrastructure in Madrid. 

54

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

CULTURE OF CARE

Central to 888’s strategy 
to deliver a safe place to 
play is ensuring we nurture 
and strengthen our culture 
of care throughout the 
business, thereby ensuring 
that safer gambling always 
remains a priority for all of 
our people. 

Each 888 customer-facing employee 
is trained from day one of joining our 
Company to recognise problematic 
gambling behaviours and interact 
with customers in order to ensure their 
wellbeing. This training also highlights 
to all relevant joiners the importance of 
Safer Gambling as a core value of 888's 
business. Our customer-facing employees 
also attend annual courses in order to 
update and refresh understanding of 
behaviour patterns, interactions and 
tools available to customers. 

In 2019, 888 worked with EPIC Risk 
Management and delivered additional 
training to its Customer Support, Fraud 
and Risk Management, and Safer 
Gambling teams. These training sessions 
were conducted by an ex-professional 
rugby player who suffered a gambling 
disorder for 12 years and helped to 
empower the 888 team to better 
identify and interact with potentially 
vulnerable customers. 888 and EPIC Risk 
Management plan to expand on their 
relationship in 2020 with training also 
being delivered to non-customer facing 
staff and a dedicated session with 888’s 
Operational Management team.

During 2019, 888 appointed a new Group 
Safer Gambling Director. The Director 
has more than 15 years of experience 
within the Group and has oversight of 
the continuous improvement of 888’s 
safer gambling operations, systems and 
processes to further enhance customer 
protection, as well as driving the Group’s 
ongoing collaborate with industry 
stakeholders and regulators. 

The Group has established a specialised 
and dedicated product team for 
regulatory compliance projects, 
including safer gambling, thereby 
allowing the Safer Gambling team to be 
less dependent on the overall technology 
pipeline of the business and focus on 
delivering its critical agenda. The Safer 
Gambling team also expanded during 
the year with additional specialists 
joining the team, including a new analyst 
and a new operations manager. In 
addition, the team was reorganised to 
enable more efficient use of resources 
focused on customer wellbeing.

During the year, 888's Compliance Forum 
comprising members of the Group’s 
senior management across different 
departments met on a monthly basis to 
help drive 888’s focus on compliance and 
support the Group’s progress against its 
safer gambling objectives. 

888’s Internal Escalation and Reporting 
Policy makes clear to all employees that 
any compliance-related cases should 
be flagged and escalated promptly. 
The Policy emphasises cultural aspects 
which apply all the way to the highest 
levels of Group management, including 
in particular a culture of self-monitoring 
and self-criticism. 888 also drives a 
culture of safer gambling across the 
business through its Social Responsibility 
Policy, Responsible Gambling Team 
Support Manual, and Guidelines for 
Handling Sensitive Phone Calls. 

In September 2019, the Group’s 
Operational Management held a 
regulatory update training session 
conducted by the Group’s UK counsel, 
which included detailed review and 
update of major regulatory and 
compliance issues in the UK as well 
as recent developments and trends, 
including Anti-Money Laundering, 
Responsible Gambling, main areas of 
UKGC’s focus, Key Reporting Obligations 
and Personal Management Licenses 
regime. 

888 is committed to being transparent 
with its customers. The Group has 
evaluated all marketing materials across 
each 888 brand to align significant 
terms and conditions to the most recent 
regulatory requirements in each market 
and ensure that these are prominently 
and clearly displayed to players. In 
the UK, 888's marketing teams are 
committed to comply with the Gambling 
Commission’s Licence Conditions and 
Codes of Practice (LCCP), as well as 
the CAP code, BCAP code, consumer 
protection laws, fair marketing rules 
and Industry Group for Responsible 
Gambling Code, as well as operating in 
line with Advertising Standards Authority 
guidance for social influencers. In line 
with our marketing supplier standards 
pursuant to which 888 aims to ensure 
that third parties are fully committed 
to their legal obligations, our teams 
are instructed to ensure that all third-
party advertisements are in adherence 
and clearly marked as advertisements, 
and our marketing partners, including 
affiliates, have also been notified 
and are regularly reminded of their 
compliance obligations. In addition to 
regular monitoring by our teams, we 
deploy technology to monitor marketing 
affiliates’ advertisements of our brands. 
This helps us ensure that any marketing 
materials are verified and updated to 
prevent exposure to individuals who are 
underage, as well as refreshing excluded 
keywords for online searches that we 
do not target due to their association 
with the underage population. During 
2019, 888 further expanded its marketing 
compliance team and took steps 
to streamline the working processes 
between its compliance and marketing 
divisions. 888 also conducts periodic 
training sessions to B2C and Acquisition 
teams on UK advertising guidelines, 
making sure all stakeholders are up to 
date and aligned with our strict policy.

55

Corporate.888.comCorporate Social Responsibility continued

SAFER. BETTER. TOGETHER.

EMPOWERING OUR CUSTOMERS

At the heart of our Safer. 
Better. Together. strategy 
is 888's commitment to 
empowering our customers 
with the information and 
tools needed to ensure 
that they play safely. 

888 provides its customers with a range 
of Safer Gambling Tools which include:

• self-deposit limits; 

• 'take-a-break' restrictions;

• self-exclusion facilities; 

• game time reminders; 

• auto-play limits; 

• a tool to cancel the option to reverse  
  pending withdrawal requests. 

In addition to the above, 888 also 
provides a self-assessment for problem 
gambling tool on 888’s dedicated 
Responsible Gambling website. 

Empowering our customers is a 
core component of our new product 
development initiatives. During 2020, 
888 will launch its 888 My Play – a new 
feature that will sit across each of 888’s 
websites to provide customers with an 
improved interactive interface to help 
them better understand their gambling 
behaviour and further increase the 
prominence of 888’s safer gambling 
tools at all times. 

In addition to the My Play, during 2020 
we plan to introduce to our websites 
a number of new safer gambling tools 
that are currently in development, which 
we believe is more important than 
ever given the COVID-19 outbreak, with 
people spending more time at home and 
with potentially increased stress from 
economic uncertainty.

56

SAFER GAMBLING  
STRATEGY IN  
ACTION

FOCUS AREA

KEY ACTIVITIES AND PROGRESS IN 2019

Knowing our customers

Participating in 
industry collaboration 
to raise standards

Culture of care

Empowering our 
customers

• Expanded several algorithms designed to 

initiate source of funds protocols based on 

registration details including occupation. 

• Research project launched in partnership with 

Revealing Reality.

• Launch of “Too much is too much” offline and 

online advertising campaign in the UK to help 

raise awareness of potentially problematic 

gambling. 

• In Spain, the Group collaborated with FEJAR, the 

Spanish Federation of Rehabilitated Gambling 

Players, and provided funding to support the 

provision of services provided by FEJAR for 

those who are experiencing – or are in danger 

of experiencing -gambling harm.

• 888 worked with EPIC and delivered training 

to its customer support, fraud and risk 

management teams, as well as its responsible 

Gambling team across the entire organisation.

• Appointment of new Safer Gambling Director 

with more than 15 years’ experience within 888. 

• Reorganisation of Safer Gambling team with 

additional specialists hired, including a new 

analyst and a new operations manager.

• New Compliance Forum established, comprising 

senior management across different departments 

within the Group.

• Development of the 888 My Play – which will 

launch across our websites in 2020.

• Development a new chat feature to provide 

better customer support to be deployed across 

888’s websites.

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

FOCUS AREA

KEY ACTIVITIES AND PROGRESS IN 2019

Knowing our customers

Participating in 

industry collaboration 

to raise standards

Culture of care

Empowering our 

customers

• Expanded several algorithms designed to 

initiate source of funds protocols based on 
registration details including occupation. 

• Research project launched in partnership with 

Revealing Reality.

• Launch of “Too much is too much” offline and 
online advertising campaign in the UK to help 
raise awareness of potentially problematic 
gambling. 

• In Spain, the Group collaborated with FEJAR, the 
Spanish Federation of Rehabilitated Gambling 
Players, and provided funding to support the 
provision of services provided by FEJAR for 
those who are experiencing – or are in danger 
of experiencing -gambling harm.

• 888 worked with EPIC and delivered training 

to its customer support, fraud and risk 
management teams, as well as its responsible 
Gambling team across the entire organisation.

• Appointment of new Safer Gambling Director 

with more than 15 years’ experience within 888. 

• Reorganisation of Safer Gambling team with 
additional specialists hired, including a new 
analyst and a new operations manager.

• New Compliance Forum established, comprising 

senior management across different departments 
within the Group.

• Development of the 888 My Play – which will 

launch across our websites in 2020.

• Development a new chat feature to provide 

better customer support to be deployed across 
888’s websites.

Corporate.888.com

57

Corporate Social Responsibility continued

SAFER. BETTER. TOGETHER.

Q&A

Andrew Anthony  
Andrew Anthony is 888’s VP of Customer 
Safety and Due Diligence. 

We aim to prevent gambling harm, not 
to react to it, We want to interact with 
customers and ensure their wellbeing is 
always at the centre of how we operate.

58

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

HOW DOES 888 BUILD A CULTURE 
OF SAFE GAMBLING?

In addition to our designated 
responsible gambling team – 
which is growing all the time – we 
make sure that new joiners at 888 
undergo responsible gambling 
training. This training is refreshed 
on a regular basis. As a result, 
everyone at 888 shares the 
common goal of keeping our 
customers safe and in control  
of their gambling activity. 

Safer gambling is not just a 
slogan at 888 – it is a shared 
responsibility across the business. 
We know that protecting customers 
must be in the hearts and minds 
of our colleagues when they 
are developing new products, 
creating a marketing campaign, 
or interacting with a customer. 
There are so many elements of 
responsible gambling, and I believe 
everyone in our business shares 
the understanding that 888 has 
no interest whatsoever in making 
money off problematic gamblers.

HOW DOES THE RESPONSIBLE 
GAMBLING TEAM USE ITS 
TECHNOLOGY TO HELP PREVENT 
GAMBLING HARM?

With 888 being an entirely online 
business and owning its own 
propriety technology, this gives the 
Company a unique opportunity 
to evaluate its customers’ activity 
across all our products and brands. 

A key part of our strategy to 
prevent gambling-related harm 
is to focus on what we call 
“the customer journey”. This 
starts as early as a customer’s 
registration process to join 888. 
When a customer registers with 
us, we request their date of birth, 
occupation and address. Using 
these three pieces of information 
we are immediately able to 
segment and apply different risk 
factors and thresholds to that 
customer before they have even 
placed a bet with 888. This means 
that, even before the customer 
gets to play on our websites, we 
are taking steps to protect them. 
That’s our role; we aim to prevent 
gambling harm, not to react to it. 
We want to interact with customers 
and ensure their wellbeing is 
always at the center of how we 
operate.

Like many other operators, we 
also conduct our customer due 
diligence checks through third- 

party databases to ensure that 
any customer is not registered with 
GamStop or self-excluded with 888.

Once a customer has registered 
successfully and passed our 
checks, they are able to enjoy 
the games. At this point, we take 
this opportunity to outline all 
responsible gaming tools available 
to the customer to assist and 
encourage them to establish 
healthy habits from day one. 

An advantage of 888 being 
an entirely online company 
and having its own proprietary 
technology is we are able 
record every transaction and 
communication we have ever had 
with a customer. This information 
is fed into a system called the 
Observer, which is our own 
propriety technology and has 
been developed over the past 13 
years. The system takes a holistic 
view of all the transactions made 
by the customers. The Observer 
uses complex algorithms to assess 
a customer’s patterns in deposits, 
withdrawals, bets, communications, 
and flags to our team any patterns 
that we may deem a potential risk. 

However, the data that we capture 
about a customer on its own is not 
enough to establish the wellbeing 
of a customer. Two customers could 
demonstrate the same activity but 
only one of them might be at risk 
or experiencing difficulty. In order 
to asses a customer’s wellbeing, 
our specially trained staff interact 
with the customer. This creates 
a deeper level of trust, builds risk 
awareness amongst customers, 
and encourages customers to  
play responsibly before they  
could come to any harm.

Another key point is that we are 
an international company and 
each of our regulated markets 
has specific responsible gaming 
requirements. If we see certain 
safer gambling tools working well 
in a particular market, we can 
integrate these tools into our offer 
in other markets. 

HOW EARLY WOULD YOU 
INTERACT WITH A CUSTOMER 
WHO IS POTENTIALLY AT RISK? 

Our objective is to prevent 
gambling harm from occurring. This 
is why we take measures to record 
customer details from the point 
that they register with 888 and build 
a risk profile on a customer even 
before they start playing.

In addition, our customer support 
all undertake rigorous training to 
identify problematic gambling 
behaviour. Therefore, if a customer 
demonstrates distress or uses 
language that could be related 
to problematic gambling in 
communications with 888, then 
action would be taken immediately. 
The customer’s length of time with 
888 would never be a factor.

ONE OF 888’S COMMITMENTS 
IS TO MAKE CONTINUOUS 
PROGRESS IN THE AREA OF SAFE 
GAMBLING - WHAT DOES THE 
COMPANY HAVE PLANNED FOR 
2020?

888’s goal is to remain at the 
forefront of safer gambling and 
I am very proud to say that, we 
have put together a very ambitious 
pipeline of activity for 2020. 
In particular, a new solution to 
assess customer “affordability” is 
an exciting development. Having 
developed a new, proprietary 
affordability solution during 2019, 
we are exploring ways to make 
this even more effective and have 
been in discussions with two UK 
Credit Reporting Agencies who 
are industry leaders in providing 
affordability and financial risk 
scores. Our objective is that, during 
2020, we will integrate at least 
one of these third-party solutions 
into our technology to enable 
888 to conduct even better due 
diligence of customers around 
their affordability and ensure 
that the right safeguards are in 
place to protect customers. We 
have also signed an agreement 
with Account Score, therefore 
providing customers an easy way 
to give 888 to access their banking 
information, thereby enabling 
888 to conduct an even more 
accurate level of due diligence and 
protection.

A second exciting deliverable for 
2020 is a new feature that will sit 
across our websites and provide 
customers with an interactive 
dashboard to give them more 
information about their gambling. 
This new feature will also provide 
accessible safer gambling tools to 
assist with ensuring that customers 
have a healthier relationship with 
their gambling.

59

Corporate.888.comCorporate Social Responsibility continued

A GR8 WORKPLACE

Being a responsible company 
means being a responsible 
employer. The talent, commitment 
and skill of our global teams 
makes our business what it is. 

60

We invest in a unique working environment that 
enables our people – and our business – to flourish. 
We believe in talent development and investing in 
our people to give us “ROR” which, for us, means 
‘returns on relationships’. 

Our workforce continues to grow. In 2019, we 
established a new Dublin office following our 
acquisition of the BetBright platform, and our 
Bucharest office expanded significantly to 
strengthen the local site in line with our global talent 
distribution strategy. It is our job to make sure that 
our employees across our sites act as a team which 
is at the same time diverse – in thought, culture and 
background – and united under a single corporate 
vision. We do this by consistent messaging and 
open communication between sites, and by utilising 
global activities to connect all our people to our 
global vision. At the year-end, 888 employed more 
than 1,400 people across seven global offices, and 
we are continuing recruitment, even through the 
present COVID-19 crisis.

During 2019, we established a new "nickname" for 
888 employees – ‘the 8sters’ – and defined the 
values we encourage from every member of staff. 
An 8ster is, first and foremost, a great team player 
in addition to being an excellent professional. 
8sters care for each other, collaborate and share 
knowledge, and everyone is treated with great 
respect and appreciation.

BOARD RESPONSIBILITY FOR HUMAN RESOURCES 
MATTERS
The Board acknowledges its overall responsibility for 
human resources issues within 888. This includes: 

• labour standards; 
• implementing management structures and 
systems to monitor and evaluate employee 
performance and satisfaction; 

• promoting diversity at all levels of 888 and within 

888’s supplier base; 

• providing employees with the platforms and 

opportunities to have formal input into matters 
that affect them; 

• overseeing and allocating resources to employee 

training, and; 

• monitoring key health and safety performance 

goals and indicators.

During 2019, there were no material labour disputes, 
litigation, or health and safety-related fines or 
sanctions imposed on 888. 888 has adopted 
a written Board diversity policy, in addition to 
statutory requirements in this respect in certain of 
its locations. 888 contributes to employee pensions 
in accordance with applicable law and practice.

To deliver our priority of being a “GR8 Workplace”, 
the Group has key three focus areas:

Ensuring a caring and rewarding environment 

Encouraging fairness and embracing diversity 

Investing in talent – return on relationships 

61

63

64

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

ENSURING A CARING AND  
REWARDING ENVIRONMENT

It is vital that our 
employees across the 
world feel fairly treated 
and that they come 
to work each day in a 
caring and professional 
environment. 

We continue to invest a great deal of 
time, resources and creative energy 
making sure that our employees feel 
inspired, supported and motivated to 
excel. As a leading organisation in the 
online gambling industry, the Group is 
committed to growing its professional 
talent and providing each employee 
with a great working environment and 
personal development opportunities that 
enhances their pride and engagement. 

REWARD AND 
RECOGNITION

The principles of fair pay and 
pay-for-performance are deeply 
rooted in our reward guidelines. 
We have processes in place to 
benchmark our pay practices 
to market and to ensure internal 
equity in pay. Our variable pay 
is strongly tied to individual 
performance and contribution 
within the larger context of 888's 
financial results. We provide 
managers with the tools to 
recognise individual efforts and 
successes throughout the year 
to strongly motivate excellent 
performance. 

In addition, 888 has aligned its 
equal opportunities and anti-
discrimination policies and 
procedures across sites to ensure 
a highly ethical and respectful 
working environment. 

On an individual level, 888 cares 
for each of its employees and 
provides special care in cases 
of personal hardship, as well as 
helping employees celebrate 
significant life events. 

HEALTH & SAFETY
The health, safety and wellness of our 
employees is a priority for the Group. 
This extends beyond just ensuring that 
employees feel safe at work, we also 
recognise that we must promote an 
environment that supports their mental 
and physical wellbeing.

The COVID-19 outbreak has given rise 
to challenges across the Group, and 
indeed the global economy, and we 
are proud to put our staff’s health, 
safety and wellbeing first. We have 
rolled out management training on 
effective remote work and teaming, 
clarified guidelines for HR processes 
in these unique circumstances, and 
provided employees with a detailed 
work-from-home guide, including ideas 
and guidance for healthy and effective 
remote work, as well as fully cleaning 
and sanitising our offices. We are also 
working on a full weekly calendar in 
order to maintain wellbeing of our 
staff, and documenting all crisis-mode 
activities and core processes in order to 
update our business continuity plan and 
benefit in future from lessons learned.

We have continued to align all our 
facilities to higher safety, health, comfort 
and environmental standards. Several 
projects initiated in 2019 (and which 
will be completed in 2020) will provide 
a more contemporary, pleasant, safe, 
and green working environment for our 
employees. 

In an effort to promote healthy lifestyles 
of our employees, we provide healthy 
snack alternatives at our cafeterias, 
support sports activities, and engage 
in other activities suited to our diverse 
employee populations.

888 has written policies in place with 
regard to occupational health and 
safety matters at its sites.

In each of our sites, we operate strictly 
within the framework of the local labour 
regulations and standards as advised 
by our external legal experts. Labour 
standards include minimum employment 
conditions, including minimum wage, 
working age and working hours.

TRANSPARENCY, COMMUNICATION 
AND EMPLOYEE ENGAGEMENT
888’s management sees significant 
value in direct communication with 
employees. We conduct periodic 
business updates led by the Group’s 
Chief Executive Officer that provide 
information on 888's strategic 
direction, objectives, challenges and 
opportunities. Communication with 
employees happens on an ongoing 
basis at all levels, particularly following 
significant business events and even 
more intensively in light of the COVID-19 
outbreak. We hold periodic roundtable 
events with employees, which provide 
a forum for employees to communicate 
their unique perspective on our business 
and workplace. 

Throughout the year, we engage with 
employees in a wide spectrum of 
group activities, at team, department, 
divisional, and company levels, including 
celebrating the success of business 
initiatives. Our employees share a 
common esprit de corps that promotes 
co-operation, the exchange of ideas, 
and an overall productive, healthy and 
fun working environment. 

MODERN SLAVERY
Modern slavery is a crime and a 
fundamental violation of human rights. 
888 aspires to eradicate any form of 
modern slavery in our direct operations 
and in the indirect operations of our 
supply chain, and is determined not 
to knowingly or negligently support 
or do business with any individual 
or organisation involved in slavery, 
servitude, forced labour, human 
trafficking or child labour.

888 has adopted an Anti-Modern Slavery 
Policy, in the context of which the Group 
monitors its operations and supply 
chain with a view to preventing Modern 
Slavery practices. The Group’s Anti-
Modern Slavery and Human Trafficking 
Statement can be found in full on 888’s 
corporate website. 

During 2019, no red flag events were 
reported under the Anti-Modern 
Slavery Policy.

61

Corporate.888.comCorporate Social Responsibility continued

A GR8 WORKPLACE

ENSURING A CARING AND  
REWARDING ENVIRONMENT CONTINUED

BRIBERY AND CORRUPTION; 
POLITICAL INVOLVEMENT
888 is committed to operating with 
integrity and complying with all 
relevant laws, including all applicable 
anti-corruption legislation, and has a 
zero-tolerance approach to bribery 
and corruption.

888 has adopted an Anti-Bribery Policy 
which applies to all 888 group personnel 
and includes 888's policies with regard 
to the giving and receiving of gifts, 
business hospitality and other payments, 
with particular focus on transactions 
with government-related entities and 
intermediaries. The key principles of the 
Policy are as follows: 888 shall not offer, 
give or receive bribes or inducements for 
any purpose, whether directly or through 
a third party; 888 shall not knowingly 
enter into business relationships with any 
person or entity who gives or receives 
bribes or inducements for any purpose, 
whether directly or through a third party; 
888 shall comply with all applicable laws, 
regulations and contract requirements 
relating to the fight against bribery and 
corruption, as a minimum, and in the 
many instances where 888 sets its own 
higher standards, 888 shall apply these 
first; 888 shall bring its policy of zero 
tolerance of bribery and corruption to 
the attention of every employee of the 
Group and to the attention of every 
actual or potential business associate 
of the Group; 888 shall rigorously 
implement, supervise and enforce the 
foregoing principles of zero tolerance 

of bribery and corruption with all of 
its employees and all of its business 
associates; and 888 is obligated to 
keep books, records and accounts 
that accurately and fairly reflect all 
transactions and disposition of  
company assets. 

In addition to notifying all business 
partners of its zero-tolerance policy for 
bribery and corruption, 888 carries out a 
comprehensive due diligence process of 
potential high-risk business associates, 
which includes certain government-
related transactions and certain 
intermediaries. 888 also communicates 
its policy to its employees and carries 
out staff training on the topic. The Board 
has oversight of 888's Anti-Bribery Policy.

During 2019, the internal approvals 
process was implemented as regards 
gifts given and received as required 
pursuant to the programme. No instances 
of non-compliance with the Policy arose 
during the year, and no fines, penalties or 
settlements were received or entered into 
in connection with bribery and corruption 
matters. 888 is not involved in political 
matters and did not make any political 
donations in 2019.

HUMAN RIGHTS
888 ensures that its policies comply with 
local law, in addition to reflecting 888’s 
values. These policies set clear standards 
of behaviour to which all Group 
personnel are expected to adhere, 
including as regards social, ethical and 
environmental matters. In this respect, 
888 is guided by the ten principles of the 

THE GROUP HAS A ZERO-TOLERANCE POLICY ON 
INAPPROPRIATE CONDUCT SUCH AS BULLYING AND 
HARASSMENT, AS WELL AS ROBUST PROCESSES IN PLACE 
TO HANDLE COMPLAINTS OF SUCH BEHAVIOUR

62

United Nations (UN) Global Compact, 
which encourages companies to 
make human rights, labour standards, 
environmental responsibility and anti-
corruption part of their business agenda, 
as well as the International Labour 
Organization core conventions, including 
as regards anti-discrimination.

CODE OF PRACTICE 
888 has a Code of Practice covering 
equal opportunities and diversity that is 
clearly communicated to new employees 
and reiterated to existing staff. The 
Code explicitly forbids discrimination 
on the basis of age, race, sex, gender, 
disability or any other principle and is 
implemented across every aspect of  
the business, including recruitment,  
pay, promotions, training and dismissals. 
To enforce these rules, 888 clearly 
communicates a confidential grievance 
procedure and whistle-blowing policy 
to all employees, guaranteeing that the 
complainant will not face recrimination 
will take place and committing to 
thoroughly investigate any concerns. 

The Group has a zero-tolerance policy 
on inappropriate conduct such as 
bullying and harassment, as well as 
robust processes in place to handle 
complaints of such behaviour.

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

ENCOURAGING FAIRNESS AND  
EMBRACING DIVERSITY

Great teams are built 
on a diversity of skills, 
backgrounds and thinking.  
We encourage and 
embrace diversity across 
our business to not only 
ensure that we have a 
culture of fairness, but  
also to ensure we have  
the breadth of thinking  
to support the Group’s 
long-term growth.

BOARD DIVERSITY
888 has adopted a written Board 
diversity policy. When seeking to recruit 
new Non-Executive Directors to the 
Board, the Nominations Committee 
considers the benefits of all aspects 
of diversity including, but not limited 
to, age, gender and educational and 
professional backgrounds, in order 
to enable it to discharge its duties 
and responsibilities effectively. Board 
appointments are made on merit by 
assessing candidates against objective 
criteria in the context of the overall 
balance of skills and backgrounds that 
the Board needs to maintain in order 
to remain effective. Where appropriate, 
steps are taken to identify and remove 
unnecessary or unjustifiable barriers.

Currently the Board is looking at 
potential additional Non-Executive 
Director appointments reflecting 
888's strong diversity and leadership 
objectives, whilst complementing and 
building upon the existing expertise of 
the Board.

GENDER DIVERSITY

We are committed 
to ensuring that all 
our team members, 
regardless of gender, 
receive the same support 
and opportunities to 
progress, develop and 
enjoy a rewarding career 
with us. 

Gender diversity remains a 
challenge for many businesses in 
the technology industry. We are 
committed to tackling that challenge 
and continuing to improve gender 
diversity amongst our employees.

Currently, 40% of our employees 
are women. Whilst we are focused 
on reducing any gender pay gap 
within 888, the current distribution 
of female employees between 
functions and the percentage of 
women in Group management drives 
our current gender pay gap. Whilst 
we are confident that all male and 
female colleagues are paid equally 
for roles of equal value, and that 
all our colleagues have the same 
opportunities for progression and 
development, we are committed 
to monitoring the gap and taking 
proactive steps to reduce it. 

The breakdown of men and women 
across 888, as of 31 December 2019, 
was as follows:

BOARD OF DIRECTORS

1. Men 
6 (85.7%)

2. Women 
1 (14.3%)

COO/SENIOR VICE PRESIDENTS

VICE PRESIDENTS

1. Men 
5 (71.4%)

2. Women 
2 (28.6%)

1. Men 
18 (78.3%)

2. Women 
5 (21.7%)

OTHER GROUP EMPLOYEES

1. Men 
823 (59.6%)

2. Women 
556 (40.4%)

63

Corporate.888.comCorporate Social Responsibility continued

A GR8 WORKPLACE

INVESTING IN TALENT  
– RETURN ON RELATIONSHIPS

Nurturing and developing 
outstanding talent are key 
pillars of our success.

We aim to attract and retain the 
best people by providing a rewarding 
environment with ample opportunities 
for personal development. Over the 
years, 888 has continued to develop 
a unique culture and spirit built on 
values of fairness, collaboration and 
continuous progress. The Group’s mission 
is to remain an employee-centric 
organisation with a reputation as one 
of the most sought-after employers of 
choice in the online gambling industry.

EMPLOYEE PERFORMANCE  
AND DEVELOPMENT
888 offers its employees across all global 
sites a full spectrum of opportunities 
for personal development and 
career growth. Managing employee 
performance remains an important topic 
on the Group’s agenda.

To encourage 888 employees’ 
professional growth and personal 
development, the Group continued to 
focus on internal mobility and career 
development. 10% of the Group’s 
employees were promoted or made an 
internal transfer to a different role during 
2019.

During 2019, 888 invested in developing 
managerial skills across the business. 
A programme of training focused 
on developing mentorship skills, and 
remote and global management was 
implemented across managerial levels 
throughout 888’s global sites. The Group 
also continues to support new managers 
promoted to their first managerial roles 
by way of dedicated development 
programmes.

In 2019, 888 also conducted a 
performance-based employee 
evaluation process to support the 
Group’s goals and business priorities 
by achieving a more agile and goal-
oriented dialogue between managers 
and employees, as well as strengthening 
the link between compensation and 
performance. This evaluation process 
also provides a platform for individual 
career planning, as well as helping to 
align the Group’s teams and inspire 
employees to personal and team 
excellence and success. 

During 2019, the Group developed 
two of the winning ideas from its 2018 
‘Firestarter’ initiative, reflecting the 888 
team’s talent and innovative mindset. 
Firestarter invited 888’s employees to 
propose innovative solutions to the 
“big questions” within our business – 
ranging from sustainability, to product, 
to improving efficiency. The winning 
participants were invited to represent 
the Group at a major innovation 
conference in Silicon Valley. Two winning 
Firestarter projects were developed 
throughout the year, with the winning 
idea, a new personalisation feature for 
888sport, soon to be deployed. 

TALENT ACQUISITION
We source our employees locally, invest 
in their training, and develop our local 
talent and local leaders across our sites. 
Talent acquisition remained a crucial 
and challenging issue in 2019. With the 
cost of employee turnover increasing 
and the ‘war for talent’ intensifying, the 
acquisition of high-quality technological 
and online marketing talent remained 
a key factor enabling our business to 
continue to innovate and grow. Attrition 
varies from site to site across our global 
offices, with some sites experiencing 
retention challenges 

During the year, the Group also invested 
significant resources in building the local 
leadership teams across its sites, in order 
to better define and execute its global 
leadership strategy and promote 888's 
reputation as an employer of choice 
amongst both existing and potential 
employees globally. 

To stand out from the competition as 
an employer, a significant part of our 
human resources efforts during the year 
were focused on planning and executing 
marketing initiatives to position 888 as 
an employer of choice. We intend to 
continue to focus on 888’s employer 
positioning and corporate branding 

64

during 2020 by introducing an enhanced 
candidate experience and an updated 
onboarding platform for new joiners. That 
said, we are encouraged that more than 
40% of all 888's recruitments come from 
referrals by existing employees. 

Of all our employees, only 3-4% are in 
temporary positions, meaning most of 
our personnel are permanent employees 
with full benefits.

TRAINING 
Knowledge sharing and development 
was one of 888’s main human resources 
focuses in 2019. In an effort to create 
tailored learning solutions that are 
aligned with our business needs and 
advance personal development for 
our employees, we conducted a 
comprehensive knowledge needs 
analysis across each of the Group’s 
internal divisions.

During 2019, we introduced a new 
training system for employees that 
opened a wealth of relevant, new 
training and learning content supplied 
by more than 50 top eLearning vendors. 
In 2019, 888 offered approximately 
560 classroom training days for its 
employees. In 2020, in addition to 
the unlimited eLearning opportunities 
accessible to all employees via the new 
learning system, we expect to provide 
more than 400 days of classroom 
training.

HR TOOLS
Our new HR information system 
introduced during 2019 became an 
indispensable workforce management 
tool for the Group’s human resource 
and people management teams. 
As a data-driven organisation, our 
decisions and strategic plans for 
workforce management and talent 
acquisition are based on accurate and 
up-do-date information. Our analytics 
expertise enables us to identify and 
proactively address emerging trends, 
and implement necessary changes, to 
optimise the structure of our workforce 
on an ongoing basis. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

MORE THAN  
AN OFFICE

Every day we go to work as members 
of a wider community. At 888, we 
embrace our responsibility to our 
communities, local environments 
and the planet through proactive 
engagement with the issues that 
matter most to our business and  
the people around us. 

EMBRACING OUR 
RESPONSIBILITIES  
TO THE PLANET 

As an online business, 888’s 
activities have a relatively small 
impact on the environment when 
compared to a great number of 
companies that operate in more 
resource intensive industries.

That said, we are committed to mitigating and 
minimising the environmental impact of our 
operations and aim to apply environmental 
considerations in our day-to-day operations 
and managerial decision-making from the 
administration of our sites, to our procurement and 
supply chain and to our overall vision. To that end, 
in March 2020, the Group revised its Environmental 
Policy in order to clearly state 888’s Company-wide 
environmental values and targets and commitment 
to a thriving environment. 

As a part of its new Environmental Policy, the 
Group has made the following commitments:

• The Group has a responsibility for the 

environmental impact of its operations on the 
environment and is committed to reducing this; 

• The Group is committed to implementing 

environmental considerations in its daily and 
long-term decisions and activities;

• The Group is committed to helping all employees 

to understand their personal environmental 
responsibilities, and how they can improve the 
Group’s environmental performance; and

• The Group strives to continually improve its 

environmental performance as an integral part of 
its business strategy.

65

Corporate.888.comCorporate Social Responsibility continued

MORE THAN AN OFFICE

EMBRACING OUR RESPONSIBILITIES  
TO THE PLANET CONTINUED

Following the findings of the report, the 
Group has identified the below three key 
areas of focus for further improving its 
environmental performance.

01
REDUCING 
CONSUMPTION 
OF MATERIALS 

Whilst 888 is not a resource 
intensive business, as a significant 
employer with seven offices 
worldwide, the Group is committed 
to taking steps to reduce and 
minimise the consumption of 
materials such as paper and other 
office supplies. 

During 2019-2020, the Group has 
implemented recycling schemes for 
plastics, glass and other recyclable 
materials across all its offices.

The Group has also taken steps 
to promote the reduction in 
paper usage across its global 
sites by promoting electronic 
communications over hard-copy 
communications with both internal 
and external stakeholders. In 
addition, across the Group we 
have modified the default setting 
for printing to two-sided printing 
with the ambition to reduce paper 
usage.

The Group is mindful of the harmful 
impact that single-use plastics can 
have on the environment. During 
2019, we commenced an initiative 
to reduce and, in some cases, 
eliminate of the use of single-use 
plastics (for example, plastic 
cups, plastic cutlery) across some 
of the Group’s global sites which 
will remain a focus into 2020 and 
beyond. 

OUR PRIORITY AREAS OF FOCUS: 
During 2019, the Group engaged with 
AVIV AMCG, a specialist consultancy, 
to conduct a Greenhouse Gas (GHG) 
report covering the Group’s GHG 
emissions for the period from the  
1 January 2019 through to 31 December 
2019. This report was conducted to 
give the Board a better understanding 
of 888’s environmental performance, 
particularly in relation of carbon 
emissions and to identify the best  
ways to improve this performance. 

The report was prepared by AVIV 
AMCG based on data provided by 
the Group and was carried out using 
the GHG tool of the Israeli Ministry of 
Environmental Protection (MoEP) for 
the voluntary national GHG registry. 
The recommended methodology 
by the MoEP for performing the 
emissions’ registry is by using the 
Intergovernmental Panel on Climate 

Change (IPCC) Guidelines for National 
Greenhouse Gas Inventories (2006). The 
MoEP’s method adopts the “operational 
control” approach - limited to sites 
where all equipment and activities are 
controlled by the subsidiaries of the 
Group, and the associated emissions 
therefore must be consolidated. 

Direct GHG emissions come from fuels 
consumed, use of passenger vehicles in 
operational control of the company and 
replacement or refill of cooling agents in 
air conditioning units. Indirect emissions, 
come mainly from office energy 
consumption for lighting, heating and 
cooling. Other indirect emissions are 
mainly from transport-related activities 
such as air travel, outsourced activities 
and waste disposal.

The below table shows the Group’s GHG 
emissions for the period of 1 January 
2019 through to 31 December 2019:

Scope

Emission Subcategory

GHG emission  
(metric ton CO2 eq)

Contribution  
to scope (%)

1

2

3

Total

Corporate metric

Direct GHG emissions

Indirect GHG 
emissions associated 
with energy

Other indirect GHG 
emissions

Emissions per Headcount

Emission per square metres area of offices*

Emissions per turnover

744.88

3,512.07

1,550.20

5,807.15

13

60

27

100

Ratio performance indicators  
(per scope 1 and scope 2)

3.00

tCO2e/employee 

0.25 tCO2e/m2 office area

0.13

tCO2e/ M US $

We were pleased to report that the Group’s emissions ratio performance indicators 
had reduced since the Group’s previous report in 2015, in part due to increased 
awareness and investment across the Group in relation to energy efficiency.

The following table shows the total Scope 1 and 2 emissions against corporate 
metrics to present an intensity ratio for benchmarking purposes:

Emission per Headcount

Emission per square metres  
area of offices*

2015

3.7 

0.41 

2019

3.00

0.25 

Emission per Turnover

14 

0.13 

*  Calculation according to square metres area includes offices that "contribute" to Scopes 1+2  

(according to table 2-1).

66

Units

tCO2e/
employee 

tCO2e/  
m2 office 
area 

tCO2e/ M 
US $ 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

02
SUSTAINABLE 
CONSUMPTION 
OF ENERGY 
AND WATER

We are focused on implementing 
changes to improve our 
environmental impact by making 
consumption of energy and water 
more sustainable. The Group has 
installed energy saving devices 
across its global offices. 

03
REDUCTION IN 
GHG (CARBON) 
EMISSIONS

As a global business with seven 
worldwide offices, air travel that 
enables our people to share 
knowledge and operate across 
different offices is a necessary 
part of how we conduct business 
efficiently and effectively. That said, 
we are mindful of the emissions 
produced by air travel and have 
taken several steps to reduce 
emissions produced by the Group’s 
activities and employees. 

In order to support this initiative, 
we have continued to invest in our 
technology across our global offices 
with investments made in state-of-
the-art video conferencing systems 
across a number of our global 
offices during the year, thereby 
reducing any unnecessary air travel. 

At some of our sites, the Group also 
provides buses for employees to 
commute to work in order to reduce 
car travel. 

ENGAGING & SUPPORTING  
OUR LOCAL COMMUNITIES

Engagement with our 
communities is an 
important part of our DNA. 
For our employees to be 
able to engage in rich 
community life both in and 
out of work is an important 
factor of their wellbeing.

At the same time, we recognise that as 
a global employer with seven offices, our 
local communities can be our greatest 
advocates, particularly when it comes 
to recruiting the best talent available. 
To maintain a positive relationship with 
our local communities across the world, 
we need to listen to local issues and 
understand how we can have a positive 
impact. 

CHARITABLE DONATIONS
Our GR8 People programme 
encourages employees to be involved 
in community events, promote minority 
rights, participate in local charities, 
and volunteer their time to support 
the underprivileged. Our employees 
dedicate hundreds of working hours 
sponsored by the Group to sharing their 
unique knowledge, whether in the field 
of online marketing, technology or other 
areas, with charitable organisations. 

Across our global offices, our teams 
support several charitable causes and 
organisations that matter to them and 
their communities. In our Israel and 
Romania offices, we partnered with 
local organisations and encouraged our 
employees to make blood donations. 
In Israel, during 2019, our colleagues 
volunteered to support an animal shelter 
charity, as well as several community 
charities, including a youth centre 
to support young immigrants, as well 
as a local mental health facility. Our 
employees also raised funds for local 
charitable organisations that: organise 
sports for children with disabilities, 
support the homeless, and support 
children suffering from skin diseases. 

In Romania, our team donated funds 
to a charity that supports families 
experiencing severe financial problems. 
Our employees also donated funding 
to provide Christmas presents for a 
local children’s hospital. In Gibraltar, our 
employees raised funds for Childline, 
a children’s support charity, as well as 
a local animal charity and Alzheimer’s 
Disease support charity. In Ireland, the 
Group funded an initiative to match 
employees’ fundraising efforts for a local 
children’s hospital. 

FISCAL 
CONTRIBUTIONS

During the year, the Group made 
fiscal contributions totalling 
US$104.6 million (2018: US$90.1 
million) comprising of corporation 
tax of US$3.7 million (2018: US$13.9 
million), VAT of US$5.4 million 
(2018: US$ 6.31 million) and gaming 
duties of US$95.5 million (2018: 
US$69.9 million). 

FISCAL CONTRIBUTIONS

$104.6m

CORPORATION TAX

$3.7m

VAT

$5.4m

GAMING DUTIES

$95.5m

1  Excluding US$10.7 million VAT accrual release.

On behalf of the Board:

BRIAN MATTINGLEY
Non-Executive Chairman
15 April 2020

67

Corporate.888.comBoard of Directors

BRIAN 
MATTINGLEY

ITAI  
PAZNER

AVIAD 
KOBRINE

MARK 
SUMMERFIELD

CHAIRMAN
Brian Mattingley was Deputy 
Chairman of the Company 
and Senior Independent 
Non-Executive Director from 
March 2006 until March 2012, 
and was then Chief Executive 
Officer until March 2016. He 
joined the Board in August 
2005. He was previously Chief 
Executive of Gala Regional 
Developments Limited until 
2005. From 1997 to 2003, 
he was Group Finance and 
Strategy Director of Gala 
Group Plc, prior to which he 
was Chief Executive of Ritz 
Bingo Limited. He has held 
senior executive positions 
with Kingfisher Plc and Dee 
Corporation Plc. 

In his capacity as Chairman 
of the UK Bingo Association, 
Mr. Mattingley spent a great 
deal of time with regulators, 
which has assisted in the 
Board's understanding of UK 
gaming regulation and laws. 
Mr Mattingley has been in the 
gaming industry since 1993, 
and launched one of the UK’s 
first online Bingo sites whilst 
at Gala. 

COMMITTEE KEY
A  Audit
R   Remuneration
N  Nominations
G  Gaming Compliance

  Chairman of Committee
  Member of Committee

CHIEF EXECUTIVE OFFICER 
FROM JANUARY 2019
Mr. Pazner was appointed 
as COO in November 2017 
and as CEO of the Company 
in January 2019. He was 
appointed to the Board in 
March 2019.

He has worked for the Group 
since 2001, initially launching 
the 888.com brand in the UK 
and positioning 888.com as 
a top three UK online gaming 
operator. Other roles included 
Global Offline Marketing 
Director, Senior Vice President 
Head of EMEA, Senior Vice 
President of B2C (Casino) and 
Senior Vice President Head 
of B2C.

Prior to joining the Group, 
Mr. Pazner held managerial 
positions at Internet Gold, a 
leading ISP.

CHIEF FINANCIAL OFFICER
Aviad Kobrine has been 
Chief Financial Officer of the 
Company since June 2005, 
and was appointed to the 
Board in August 2005. From 
October 2004, he was a 
consultant to the Company. 
Previously, he was a banker 
with the Media Telecoms 
Investment Banking Group 
of Lehman Brothers and, 
prior to that, he was a senior 
associate with Slaughter and 
May. He holds a Masters in 
Finance from the London 
Business School (Distinction), 
a BA in Economics and an LLB 
from Tel Aviv University.

Mr. Kobrine brings with him 
extensive finance, economic 
and analytical experience, 
an in-depth knowledge of 
the Group and detailed 
knowledge of the City’s 
workings. Mr. Kobrine has 
announced that he will step 
down from his role as Chief 
Financial Officer during 2020.

INDEPENDENT NON-
EXECUTIVE DIRECTOR FROM 
SEPTEMBER 2019
Mark Summerfield worked as 
a Chartered Accountant for 
KPMG in the UK and US for 
29 years, 18 as a partner. His 
roles included Global Head 
of Gaming, UK Head of Audit 
for Technology, Media and 
Telecoms (“TMT”) and UK Head 
of Assurance. He has extensive 
knowledge and experience in 
auditing, financial reporting 
and governance, as well as 
mergers and acquisitions and 
capital market transactions. 

Mr. Summerfield spent most 
of his career working for 
companies in the TMT and 
leisure sectors and built 
KPMG’s gaming practice, 
working with a number of 
online gaming operators. He 
was also William Hill’s interim 
CFO for 15 months, helping 
set the Group’s strategic 
direction and assisting with its 
transformation and technology 
programmes.

Mr. Summerfield was 
appointed as Non-Executive 
Director and Chair of the Audit 
Committee in September 
2019. In December 2019, 
he was appointed as a 
member of the Gaming 
Compliance Committee, and 
in March 2020, as a member 
of the Remuneration and 
Nominations Committees.  

 More information

 More information

 More information

 More information

Read more from Brian 

08

Read more from Itai 

10

Read more from Aviad 

22

Read more from Mark 

103

AGE: 68

AGE: 47

AGE: 56

AGE: 53

N

68

A

R

N G

AAARRRNNGGG888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

ZVIKA  
ZIVLIN

ANNE DE 
KERCKHOVE

ITAI  
FRIEBERGER

RON 
MCMILLAN

INDEPENDENT NON-
EXECUTIVE DIRECTOR
Zvika Zivlin is the Founder and 
Managing Partner of Tulip 
Capital, the exclusive partner 
firm of Wells Fargo Securities 
in Israel, is a strategic partner 
to Alias Tech (JB Capital), 
and currently serves on the 
advisory board of Infinidat Ltd. 

Mr. Zivlin has been engaged 
in projects covering the 
fields of insurance, banking, 
real estate, technology and 
communications, and was 
previously Chief Executive 
Officer of Trans4u Ltd and 
Chief Financial Officer of GSI 
Group. Mr. Zivlin holds an MSc 
in Economics from the London 
School of Economics, an 
MBA from Tel Aviv University 
(1st year, with distinction) 
and a BA in Economics and 
Management from Tel Aviv 
University (with distinction). 
Mr Zivlin is the Chair of the 
Company’s Remuneration 
Committee and a member of 
the Audit Committee.

INDEPENDENT NON-
EXECUTIVE DIRECTOR
Anne de Kerckhove is currently 
the CEO of Freespee – a 
fast-growing company in 
the communication cloud 
space. Previously, she was the 
CEO of Iron Capital and the 
Managing Director EMEA for 
Videology, Global Director 
of Reed Elsevier, and COO 
and International Managing 
Director at Inspired Gaming 
Group. Ms. de Kerckhove 
is also an angel investor 
and mentor for early-stage 
startups and entrepreneurial 
funds, including Metail, CRE 
and Daphni, and holds 
board positions with 7digital. 
She holds a Bachelor of 
Commerce from McGill 
University and an MBA from 
INSEAD. Ms. de Kerckhove is 
a member of the Company’s 
Remuneration Committee, 
Audit Committee and 
Nominations Committee 
(Chair from March 2020). 

CHIEF EXECUTIVE OFFICER 
UNTIL JANUARY 2019
Itai Frieberger was appointed 
Chief Executive Officer of the 
Company on 2 March 2016. He 
was previously Chief Operating 
Officer since April 2011, and 
was appointed to the Board 
as an Executive Director on 
13 May 2015. He also served 
as Managing Director of the 
Company’s Israeli subsidiary, 
Random Logic Ltd. He has 
worked for the Group since 
2003, and previously served 
as Senior Vice President 
of Product Technologies, 
as well as leading various 
parts of the business such 
as marketing, product and 
business development. Prior 
to joining the Group, he held 
several management positions 
at Orange, one of the world’s 
leading telecommunications 
operators.

Mr. Frieberger stood down 
from his role as the Group’s 
Chief Executive Officer in 
January 2019 and stepped 
down from the Board in 
January 2020.

SENIOR INDEPENDENT 
DIRECTOR UNTIL APRIL 2019
Ron McMillan was the 
PricewaterhouseCoopers 
Global Finance Partner, 
Northern Regional Chairman 
of the UK firm and Deputy 
Chairman and Head of 
Assurance for the Middle 
East firm, in addition to 
serving as audit engagement 
leader on a number of major 
listed companies. He is the 
Senior Independent Director 
and Chairman of the Audit 
Committee of N Brown 
Group Plc, SCS Plc and B&M 
European Value Retail SA, 
and Chairman of the Audit 
Committee of Homeserve plc. 
Mr McMillan was the Chairman 
of the Company’s Audit 
Committee and a member of 
the Remuneration Committee, 
Nominations Committee 
and Gaming Compliance 
Committee until stepping 
down from the Board.

Having worked in PWC's 
assurance business for 38 
years, Mr. McMillan brings 
to the Board a deep 
understanding of auditing, 
financial reporting regulatory 
matters and corporate 
governance.

Ron McMillan was appointed 
as Non-Executive Director 
on 15 May 2014, and Senior 
Independent Director on 9 
May 2016. He stepped down 
from the Board in April 2019.

 More information

Read more from Zvika 

84

AGE: 54

AGE: 47

AGE: 49

AGE: 67

A

R

N G

A

R

N

69

AARRNNGGGCorporate.888.comDirectors’ Report

DIRECTORS’ REPORT

The Directors submit to the members their Annual Report 
and Accounts of the Group for the year ended 31 December 
2019. The Strategic Report, Corporate Governance Statement 
and Directors’ Remuneration Report, on pages 10, 76 and 84 
respectively, form part of this Directors’ Report.

RESULTS 
The Group’s profit after tax for the financial year of 
US$41.6 million (2018: US$94.8 million) is reported in the 
consolidated income statement on page 117. The Board is 
recommending a final dividend of 3.0¢ per share, which 
together with the interim dividend of 3.0¢ per share equals 
6.0¢ per share for the year (2018: 12.2¢ per share). 

DIRECTORS AND THEIR INTERESTS
Biographical details of the current Board of Directors, setting 
out their relevant skills and experience and their professional 
commitments, are shown on pages 68 and 69. The Directors 
who served during the year are shown below. In line with the 
UK Corporate Governance Code and as required by the 
Company’s Memorandum & Articles of Association (“Articles”), 
all Directors retire at each Annual General Meeting and those 
who wish to continue to serve offer themselves for re-election.

Brian Mattingley (first appointed 30 August 2005).

Itai Pazner (first appointed 8 March 2019).

Aviad Kobrine (first appointed 30 August 2005).

Mark Summerfield (first appointed on 5 September 2019).

Zvika Zivlin (first appointed 9 May 2017).

Anne de Kerckhove (first appointed 28 November 2017).

Itai Frieberger (first appointed 13 May 2015, stepped down  
23 January 2020).

Ron McMillan (first appointed 15 May 2014, stepped down  
4 April 2019).

The beneficial and non-beneficial interests of the  
Directors and their closely associated persons (pursuant  
to Article 19 of the European Market Abuse Regulation) 
in shares of the Company are set out in the Directors’ 
Remuneration Report on pages 86 to 102. There has been  
no change in the interests of Directors in shares of the 
Company between 31 December 2019 and the date  
of this Report.

Except as noted above, none of the Directors had any 
interests in the shares of the Company or in any material 
contract or arrangement with the Company or any of  
its subsidiaries.

SHARE CAPITAL
Changes in share capital of the Company during the  
financial year are given in the Consolidated Statement  
of Changes in Equity. As at 31 December 2019, the issued 
share capital of the Company comprised 368,347,794 
ordinary shares of GBP £0.005 each (“Ordinary Shares”).

At the Annual General Meeting held in May 2019, the  
Board was empowered to allot securities of a value up to 
66.66% of the Company’s Ordinary Share capital in issue  
as at 31 March 2019, provided that, in accordance with 
institutional guidelines issued by the Investment Association, 
this would permit up to a maximum nominal value of 
£1,225,181.24 (66.66%) to be allotted pursuant to a rights 
issue and up to a maximum nominal value of £612,590.62 
(33.33%) to be allotted otherwise. Furthermore, the Board was 
empowered to allot equity securities of the Company for cash 
without application of pre-emptive rights under the Articles, 
provided that such power is limited:

(a) 

(b) 

(c) 

to the allotment of equity securities in connection with 
an offer or issue of equity securities to or in favour of: 
(i) Ordinary Shareholders where the equity securities 
respectively attributable to the interests of all Ordinary 
Shareholders are proportionate (as nearly as may be)  
to the respective numbers of Ordinary Shares held 
by them; and (ii) holders of other equity securities if 
this is required by the rights of those securities, or if 
the Directors consider it necessary, as permitted by 
the rights of those securities; so that the Directors 
may make such exclusions or other arrangements 
as they consider expedient in relation to treasury 
shares, fractional entitlements, record dates, shares 
represented by depositary receipts, legal or practical 
problems under the laws in any territory or the 
requirements of any relevant regulatory body or stock 
exchange or any other matter;

to the allotment (otherwise than pursuant to sub-
paragraphs (a) above and (c) below) of equity 
securities up to an aggregate nominal value of 
£91,897.78; and

to the allotment (otherwise than pursuant to  
sub-paragraphs (a) and (b) above) of equity securities 
in connection with an acquisition or specified capital 
investment up to an aggregate nominal value  
of £91,897.78;

and shall expire upon the earlier of: (i) the conclusion of the 
next Annual General Meeting of the Company after passing 
the resolution, save that the Company may before such expiry 
make an offer or agreement which would or might require 
equity securities to be allotted after such expiry and the 
Board may allot equity securities in pursuance of such an 
offer or agreement as if the power conferred hereby had not 
expired; and (ii) 30 June 2020. 

In paragraph (c) “specified capital investment” means  
one or more specific capital investments in respect of which 
sufficient information regarding the effect of the transaction 
on the Company, the assets the subject of the transaction 
and (where appropriate) the profits attributable to those 
assets is made available to shareholders to enable them  
to reach an assessment of the potential return.

In 2019, the Company did not exercise any of the foregoing 
powers and authorities.

70

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

SHARE BUY BACK AUTHORITY
At the Annual General Meeting held in May 2019, the Board 
was authorised to make market purchases of up to 36,759,113 
of its ordinary shares at a minimum price per share (exclusive 
of expenses) of £0.005 and a maximum price per share 
(exclusive of expenses) of the highest of 105% of the average 
of the middle market quotations of an Ordinary Share in the 
Company as derived from the London Stock Exchange Daily 
Official List for the five business days immediately preceding 
the day on which the ordinary share is contracted to be 
purchased, the price of the last independent trade of an 
Ordinary Share, and the highest current independent bid 
for an ordinary share in the Company as derived from the 
London Stock Exchange Trading System.

The authority expires upon the earlier of: (i) the conclusion of 
the annual general meeting of the Company to be held on 20 
May 2020; and (ii) 30 June 2020, unless previously renewed, 
varied or revoked by the Company at a general meeting; 
and a contract to purchase shares under the authority may 
be made prior to the expiry of the authority, and concluded 
in whole or in part after the expiry of the authority, and the 
Company may purchase its Ordinary Shares in pursuance 
of any such contract. In 2019, the Company did not seek 
exercise any of the foregoing powers and authorities.

RIGHTS ATTACHING TO ORDINARY SHARES IN THE COMPANY 
The rights and obligations attaching to ordinary shares are 
set out in the Articles. 

Holders of Ordinary Shares are entitled to attend and speak 
at general meetings, to appoint one or more proxies and to 
exercise voting rights. Holders of Ordinary Shares may receive 
a dividend and on liquidation may share in the Company’s 
assets. Holders of Ordinary Shares are entitled to receive the 
Annual Report. Subject to meeting certain thresholds, holders 
of Ordinary Shares may requisition a general meeting or the 
proposal of resolutions at general meetings.

MEMORANDUM & ARTICLES OF ASSOCIATION
The Articles can only be amended by a special resolution  
at a general meeting of shareholders. There were no  
changes to the Articles during 2019.

DEADLINES FOR EXERCISING VOTING RIGHTS AT THE 2020 
ANNUAL GENERAL MEETING
Electronic and paper proxy appointment and voting 
instructions must be received by the Company’s registrars 
not later than 9.00am CET (8.00am GMT) on 18 May 2020. 
Forms of Direction from persons holding depository interests 
in the Company in uncertificated form through CREST must be 
received by the Company’s registrars not later than 9.00am 
CET (8.00am GMT) on 15 May 2020.

RESTRICTIONS ON TRANSFER OF SHARES AND LIMITATIONS 
ON HOLDINGS
There are no restrictions on transfer or limitations on the 
holding of Ordinary Shares other than under restrictions 
imposed by law or regulation (for example, insider trading 
laws) or pursuant to the Company’s share dealing code. 

REQUIREMENTS OF GAMING REGULATIONS
Amongst others, the Group:

(i) 

holds a licence from the Nevada Gaming Commission 
as the sole shareholder of an Interactive Gaming 
Service Provider licensee, and as such is subject to the 
Nevada Gaming Control Act and to the licensing and 
regulatory control of the Nevada State Gaming Control 
Board and the Nevada Gaming Commission;

(ii)  holds a Casino Service Industry Enterprise licence 

in New Jersey, and as such is subject to the New 
Jersey Casino Control Act and to the licensing and 
regulatory control of the New Jersey Division of Gaming 
Enforcement; and

(iii)  holds a Gaming Vendor Licence from the Delaware 
Department of Finance, State Lottery Office, and as 
such is subject to Title 29 of the Delaware Code and 
to the licensing and regulatory control of the Delaware 
Department of Finance, State Lottery Office.

The Company and holders of Ordinary Shares therein may 
also in the future be subject to similar restrictions in other 
jurisdictions where the Group secures a gaming licence.

The criteria used by relevant regulatory authorities to make 
determinations as to suitability of an applicant for licensure 
varies from jurisdiction to jurisdiction, but generally require 
the submission of detailed personal and financial information 
followed by a thorough investigation. Gaming authorities have 
very broad discretion in determining whether an applicant 
(corporate or individual) qualifies for licensing or should be 
found suitable. 

Many jurisdictions require any person who acquires beneficial 
ownership of more than a certain percentage (typically 5%) 
of the Company’s securities, to report the acquisition to the 
gaming authorities and apply for a finding of suitability. Many 
gaming authorities allow an “institutional investor” to apply 
for a waiver that allows such institutional investor to acquire 
up to a certain percentage of securities without applying 
for a finding of suitability, subject to the fulfilment of certain 
conditions. In some jurisdictions, suitability investigations  
may require extensive personal and financial disclosure.  
The failure of any such individuals or entities to submit to 
such background checks and provide the required disclosure 
could jeopardise the Group’s eligibility for a required licence 
or approval. 

Any person who is found unsuitable by a relevant gaming 
authority may be prohibited by applicable gaming laws or 
regulations from holding, directly or indirectly, the beneficial 
ownership of any of the Company’s securities.

The Articles include provisions to ensure that 888 has the 
required powers to continue to comply with applicable 
gaming regulations. 

71

Corporate.888.comDirectors’ Report continued

These provisions include providing the Company, in the event of a Shareholder Regulatory Event (as defined in the Articles), 
with the right to:

(a)   suspend certain rights of its members who do not comply with the provisions of the gaming regulations  

(the Affected Members);

(b) 

require such Affected Members to dispose of their Ordinary Shares; and

(c) 

subject to (b) above, dispose of the Ordinary Shares of such Affected Members.

The Company considers that these rights are required in order to mitigate the risk that an interest in Ordinary Shares held by 
a particular person could lead to action being taken by a relevant Regulatory Authority (as defined in the Articles) which in 
turn could lead to the withdrawal of existing licences held by the Group or the exclusion of being awarded further licences in 
other jurisdictions that the Group seeks to pursue. This potential Regulatory Authority action could therefore cause substantial 
damage to the Group’s business or prospects.

ENTITIES HOLDING COMPANY SHARES ON BEHALF OF GROUP EMPLOYEES
At 31 December 2019, Virtual Share Services Limited (a wholly owned subsidiary of the Company) held 3,854,827 Ordinary 
Shares in its administrative capacity in connection with the 888 Holdings plc Long-Term Incentive Plan 2015 and Deferred 
Share Bonus Plan. Full details are set out on pages 86 and 87.

SUBSTANTIAL SHAREHOLDINGS
As at 31 December 2019, the Company had been notified of the following interests in 5% or more of its share capital under 
Disclosure Guidance and Transparency Rules (DTR) Rule 5 of the UK Financial Conduct Authority:

Principal Shareholders

Sinitus Nominees Limited in trust on behalf of Dalia Shaked
Standard Life Aberdeen plc
The Phoenix Holdings Ltd.

Number of
shares

% issued 
share capital

Nature 
of Holding

86,283,534
37,371,905
19,006,183

23.42%
10.15%
5.16%

Indirect
Indirect
Indirect

On 8 January 2020, a notification was received from Blackrock, Inc., to the effect that it and its controlled undertakings held 
19,726,301 voting rights through shares and financial instruments in the Company, comprising 5.36% of the Company’s issued 
share capital; on 19 February 2020, a notification was received from Blackrock, Inc., to the effect that it and its controlled 
undertakings held less than 5% of the Company’s issued share capital. On 5 March 2020, a notification was received from 
Aviva plc, to the effect that it and its controlled undertakings held 18,915,937 voting rights through shares and financial 
instruments in the Company, comprising 5.13% of the Company’s issued share capital; on 19 March 2020, a notification was 
received from Aviva plc, to the effect that it and its subsidiaries held less than 5% of the Company’s issued share capital.  
On 31 March 2020, a notification was received from Artemis Investment Management LLP, to the effect that it and its controlled 
undertakings held 18,427,293 voting rights through shares and financial instruments in the Company, comprising 5.00% of the 
Company’s issued share capital.

Other than as stated above, between 31 December 2019 and the date of this Annual Report, no further notifications were 
received regarding holdings comprising 5.0% of the Company’s issued share capital. Information provided to the Company 
pursuant to the DTRs is publicly available via the regulatory information services and the Company’s corporate website 
corporate.888.com.

SHAREHOLDER AGREEMENTS AND CONSENT REQUIREMENTS 
There are no known arrangements under which financial rights are held by a person other than the holder of the shares. 

Relationship Agreement 
The Company is a party to a relationship agreement with, among others, Sinitus Nominees Limited as trustee for Dalia Shaked 
(“DS Trust”) dated 14 September 2005 which was amended on 16 July 2015 (the “Amended Relationship Agreement”).  
The O Shaked Shares Trust and the Ben Yitzhak Family Shares Trust (together with Dalia Shaked Bare Trust, the “Principal 
Shareholder Trusts”) are also party to the Amended Relationship Agreement but are no longer bound by certain material 
provisions since they are no longer shareholders of the Company.

The Amended Relationship Agreement includes the following provisions in respect of the independence of the Company  
(in accordance with the UK Listing Rules) which provide that DS Trust shall, and shall procure as far as it is legally able, 
 that its respective associates: 

• conduct all transactions and relationships with 888 Holdings plc and any member of the Group on an arm’s length basis  

and on a normal commercial basis; 

• not take any action which precludes or inhibits 888 Holdings plc, or any member of the Group, from carrying on its business 

independently of it; 

• not take any action that would have the effect of preventing the Company, or any member of the Group, from complying  

with its obligations under the UK Listing Rules; and 

72

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

• not propose or procure the proposal of any shareholder 

resolution which is intended, or appears to be intended, to 
circumvent any proper application of the UK Listing Rules. 

It further provides that the DS Trust will not solicit  
Group employees without consent, that only Independent 
Directors can vote on proposals to further amend the 
Amended Relationship Agreement, that the DS Trust will 
consult the Company prior to disposing of a significant 
number of shares in order to maintain an orderly market  
and shall not disclose confidential information unless required 
to do so by law or relevant regulation or having first received 
the Company’s consent. 

The Amended Relationship Agreement also includes 
restrictions on the DS Trust’s power to appoint Directors  
and includes obligations on the DS Trust to exercise its voting 
rights to ensure that the majority of the Board, excluding  
the Chairman, is independent. 

The DS Trust can nominate a Non-Executive Director for 
appointment to the Board. In the event that this right 
is exercised and it results in fewer than half the Board 
(excluding the Chairman of the Board) being Independent 
Directors, such appointment shall only become effective upon 
the appointment to the Board of an additional Independent 
Director acceptable to the Nominations Committee. There are 
no such nominated directors at present. 

Such restrictions and obligations apply in respect of the  
DS Trust whilst it holds not less than 7.5% of the issued share 
capital of the Company. 

The obligations of the parties to the Amended Relationship 
Agreement are at all times subject to all relevant legal and 
regulatory requirements and obligations of the parties thereto 
in the United Kingdom, Gibraltar or elsewhere. 

Confirmation of independence 
The Board confirms that as of the date of this Annual  
Report, and during the entirety of 2019, the Company  
had no controlling shareholder. Therefore, no confirmation  
of independence is required pursuant to UK Listing  
Rule 9.8.4 R (14). 

FINANCIAL INSTRUMENTS
The Company considers the Group’s exposure to financial 
risks, including exposure to specific countries and trading 
counterparties, to be low. During 2019, hedging of the Group’s 
foreign currency risks was carried out solely with leading 
banks including Barclays plc. Further information on the 
Group’s use of financial instruments is set out in note 25 
to the annual accounts on page 150.

DIRECTORS’ INDEMNITIES
The Articles permit the Company to indemnify its Directors 
in certain circumstances, as well as to provide insurance for 
the benefit of its Directors. The Company has undertaken 
to indemnify certain of its Non-Executive Directors: (a) in 
defending any proceedings, whether civil or criminal, in which 
judgment is given in favour of such Non-Executive Director  
or in which such Non-Executive Director is acquitted; or  
(b) in connection with any application under Section 477 of 
the Gibraltar Companies Act (pursuant to which the court 
may provide relief to such Non-Executive Director in any 
proceedings for negligence, default, breach of duty or breach 
of trust on grounds that such Non-Executive Director has 
acted honestly and reasonably, and that, having regard to 
all circumstances of the case, including those connected with 
his appointment, he ought fairly to be excused from liability 
on such terms as the court thinks fit). The Company also 
undertook in favour of the Executive Directors to indemnify 
them to the fullest extent permitted by applicable law and 
the Articles in connection with the execution of their duties 
and/or exercise of their powers, authorities and discretions 
pursuant to his employment agreement. In addition, certain 
special indemnities were provided to the Executive Directors 
in connection with the compliance and licensing procedures 
relating to 888’s business in the United States, details of 
which were provided in 888’s Annual Report for the year 
ended 31 December 2011. Finally, the Company entered into 
qualifying third-party indemnity arrangements for the benefit 
of all of its Directors in a form and scope which comply with 
the requirements of the UK Companies Act 2006 and the 
Gibraltar Companies Act 2014 which were in force from  
1 November 2017 (or subsequently, with respect to 
subsequently appointed Directors) and remain in force. 

Shareholders’ Agreements
There are no known Shareholders’ Agreements in force 
between shareholders of the Company. 

CORPORATE GOVERNANCE
The corporate governance statement is on pages 76 to 83 
and is incorporated in this Directors’ Report by reference. 

CHANGE OF CONTROL 
A change of control in the Company may, in the event of 
failure to fulfil any applicable consent requirement, give rise  
to certain revocation or termination rights under the Group’s 
gaming licences or certain contracts to which Group 
companies are a party. The RCF between the Company and 
Barclays Bank plc provides that in the event of a change 
of control in the Company, the parties have 30 days to 
negotiate acceptable terms to continue the facility, failing 
which it will be cancelled and all outstanding amounts 
thereunder will be immediately payable.

DONATIONS
The Group did not make any donations to any political 
party (including any non-EU political party) or organisation 
or independent election candidate or incur any political 
expenditure during the year. 

GOING CONCERN AND VIABILITY STATEMENTS
The going concern and viability statements required to be 
included in the annual report pursuant to the UK Corporate 
Governance Code are on page 48, and are incorporated in 
this Directors’ Report by reference.

PRINCIPAL SUBSIDIARY UNDERTAKINGS
The principal subsidiary undertakings are listed on  
note 22. 

73

Corporate.888.comDirectors’ Report continued

RESEARCH AND DEVELOPMENT ACTIVITIES
In 2019, the Group maintained its focus on enhancing 
the products offered, expanding its platform which is 
accessible on mobile devices and further developing its 
gaming platform capabilities.

Some relevant achievements during the year in the field  
of research and development included:

• Spectate Integration Project – Integrating BetBright  

sport platform with 888 back-office.

• Orbit Roll-out – Concluding roll-out of the Orbit platform 
across all 888 markets. We aim to continue developing  
and deploying additional content and features over the 
Orbit platform.

• New Sport Front End – Concluding launch of the new front 
end. The new front page was fully developed in-house  
with a slick, modern user experience. The front end includes 
mini-cashier, artificial intelligence based recommendations 
and easier access to personal promotional areas. 

• Casino games – Leveraging on the increased footprint 
of the robust Orbit client software and optimised cross-
jurisdiction content delivery process, an unprecedented 
number of new in-house and third-party games were 
launched across all markets, with new third-party game 
providers and game categories added, thus not only 
growing the offering but also greatly diversifying it.

• Introduction of Casino Daily Jackpots – Launching the  
new section8 daily jackpot feature, including 13 video  
slots contributing to the same jackpot that is guaranteed  
to drop every day by a given GMT time.

• European Shared Liquidity between Spain and Portugal – 
Adjusting our Poker product to support additional shared 
liquidity regulatory requirements.

• Apple New Guidelines – Adjusting our Apple App Store apps 
to comply with new App Store Review Guidelines applicable 
to real-money gaming apps. We have already submitted 
and obtained Apple’s approval for several apps that were 
developed in accordance with these guidelines.

• ‘Rate Us’- tool for improved app rating – Integrating  
Apple’s Rating API into the Casino and Sport apps  
on the App Store. 

• Introducing Instant Cash-outs – Launching an instant 

low-risk cash-out flow so that players can receive funds 
immediately after their request, without any operational 
delays. Based on customer research and industry trends,  
we believe this feature is an important part of improving  
our customer experience and satisfaction.

• Compliance with Regulatory Requirements – Deploying new 
flows required by UK regulation facilitating verification of UK 
player details and document uploading, and launching new 
KYC requirements in order to strengthen the authentication 
process of Spanish players.

GREENHOUSE GAS EMISSIONS
Details of 888’s greenhouse gas emissions are set out in the 
Corporate Responsibility section of the Strategic Report  
on page 50.

POST-PERIOD EVENTS
No important events affecting the Group occurred since  
31 December 2019.

FUTURE DEVELOPMENTS
Likely future developments in the business of the Group are 
set out in the Market Overview on page 8.

AUDITORS
A resolution for the reappointment of Ernst and Young LLP 
and EY Limited, Gibraltar, (together, EY), as auditors  
of the Company will be proposed at the 2020 Annual  
General Meeting.

During the year ended 31 December 2019, Ernst and Young 
LLP were reappointed as auditors for the purposes of the 
Company preparing financial statements as required 
pursuant to the UK Listing Rules and the DTRs. EY Limited, 
Gibraltar, which is approved as a registered auditor under 
the Gibraltar Financial Services (Auditors) Act 2009, is 
the statutory auditor of the Company including for the 
purposes of issuing an audit report pursuant to the Gibraltar 
Companies Act 2014.

Details of audit and non-audit fees charged by EY  
to the Company are set out on page 103 of the Audit 
Committee Report.

DIRECTORS’ STATEMENT OF RESPONSIBILITIES
Company law requires the Directors to prepare financial 
statements in accordance with the Gibraltar Companies  
Act 2014.

International Accounting Standard 1 requires that financial 
statements present fairly for each financial year the 
Company’s and the Group’s financial position, financial 
performance and cash flows. This requires the faithful 
representation of the effects of transactions, other events  
and conditions in accordance with the definitions and 
recognition criteria for assets, liabilities, income and expenses 
set out in the International Accounting Standards Board’s 
“Framework for the preparation and presentation of financial 
statements”. In virtually all circumstances, a fair presentation 
will be achieved by compliance with all applicable 
International Financial Reporting Standards (“IFRS”)  
as adopted by the EU. A fair presentation also requires  
the Directors to: 

• consistently select and apply appropriate  

accounting policies; 

• present information, including accounting policies,  

in a manner that provides relevant, reliable, comparable 
and understandable information; and 

• provide additional disclosures when compliance with  

the specific requirements in IFRSs as adopted by the EU  
is insufficient to enable members to understand the impact 
of particular transactions, other events and conditions on 
the entity’s financial position and financial performance. 

74

888 Holdings plc Annual Report & Accounts 2019The Directors are responsible for keeping adequate 
accounting records which disclose with reasonable  
accuracy at any time the financial position of the Group,  
for safeguarding the assets, for taking reasonable steps for 
the prevention and detection of fraud and other irregularities 
and for the preparation of a Directors’ report which complies 
with the Gibraltar Companies Act 2014.

Financial statements are published on the Company’s 
website in accordance with legislation in the UK governing 
the preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. The 
maintenance and integrity of the Company’s website is the 
responsibility of the Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the financial statements 
contained therein.

The Directors are responsible for preparing the annual report 
and the financial statements. The Directors are required to 
prepare financial statements for the Company in accordance 
with IFRSs as adopted by the EU and have also chosen to 
prepare financial statements for the Group in accordance 
with IFRSs as adopted by the EU.

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable  
and provides the information necessary for shareholders  
to assess the Group’s position, performance, business  
model and strategy.

Each of the Directors confirms, to the best of his or  
her knowledge: 

(a) 

(b) 

the financial statements, prepared in accordance with 
IFRS as adopted by the EU, give a true and fair view of 
the assets, liabilities, financial position and profit or loss 
of the Company and the undertakings included in the 
consolidation taken as a whole; and

the Strategic Report includes a fair review of the 
development and performance of the business and  
the position of the Company and the undertakings 
included in the consolidation taken as a whole, 
together with a description of the principal risks and 
uncertainties that they face.

All of the current Directors have taken all the steps that they 
ought to have taken as Directors to make themselves aware 
of any information needed by the Company’s auditors for the 
purposes of their audit, and to establish that the auditors are 
aware of that information. The Directors are not aware of any 
relevant audit information of which the auditors are unaware.

On behalf of the Board: 

ITAI PAZNER
Chief Executive Officer
15 April 2020

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

75

Corporate.888.comCorporate Governance Statement

CORPORATE  
GOVERNANCE STATEMENT

need to ensure that the process implemented to appoint Mr 
Summerfield was robust. Mr. Summerfield’s appointment to 
the Remuneration Committee was delayed to March 2020 
in order to allow the orderly conclusion of the Committee’s 
decision-making with regard to annual remuneration matters.

• There is not presently a Senior Independent Director on the 
Board. In addition to the explanation above, it is noted that 
upon appointment during 2020 of a further Non-Executive 
Director, a decision will be taken as to the designation of a 
Senior Independent Director.

LEADERSHIP
The Directors consider it essential that the Company should 
be both led and controlled by an effective Board.

BOARD RESPONSIBILITIES AND PROCEDURES
The Board focuses upon the Company’s long-term objectives, 
strategic and policy issues. It formally and transparently 
considers the management of key risks facing the Group,  
as well as determining the nature and extent of significant 
risks it will take in achieving its strategic objectives. It 
maintains sound risk management and internal control 
systems, and reviews annually the effectiveness of the 
Company’s risk management and internal control systems. 
The Board is responsible for acquisitions and divestments, 
major capital expenditure projects and considering the 
Company’s budgets and dividend policy. The Board also 
determines key appointments. The Board receives regular 
updates on shareholders’ views. 

Board-level responsibilities of the Chairman are clearly and 
formally defined, with the Chairman being responsible for 
the effective operation of the Board as a whole, leadership 
of the Board in achieving a culture of constructive challenge 
by Non-Executive Directors, regularly agreeing and reviewing 
each Director’s training and development needs, and 
supporting key external relationships; the CEO has the overall 
executive responsibility for the running of the Company’s 
business; and the Non-Executive Directors are responsible for 
constructively challenging and helping develop proposals on 
strategy; no one individual has unfettered powers of decision.

The Board has an established calendar of business.  
This covers the financial calendar, strategic planning,  
annual budgets and performance self-assessments,  
as well as the conduct of standing business. The calendar 
forms the basis for effective integration of business activities 
as between the Board and its principal committees (see pages 
79 to 83), which individually consider their own operating 
frameworks against the Board’s business programme.

The Directors have wide-ranging business experience, and 
no individual, or group of individuals, dominates the Board’s 
decision-making.

The Company’s Ordinary Shares are admitted to the premium 
segment of the UK Official List and to trading on the London 
Stock Exchange’s main market for listed securities. As such, 
despite being incorporated in Gibraltar, the UK Corporate 
Governance Code (the “Code” or “UK Corporate Governance 
Code”) applies to the Company pursuant to the UK Listing 
Rules and is available at www.frc.org.uk. The version of the 
Code published in July 2018 applied to the financial year 
under review.

The Board remains committed to the principles of corporate 
governance in the UK Corporate Governance Code which 
it considers to be central to the effective management of 
the business and to maintaining the confidence of investors. 
This report explains how the Company has applied the main 
principles of the UK Corporate Governance Code. 

The statement contained in this section explains the key 
features of the Company’s governance structure and 
compliance with the UK Corporate Governance Code. Where 
the Company has not complied with the UK Corporate 
Governance Code, explanations are given below. 

This statement also includes items required by the UK Listing 
Rules and the Disclosure Guidance and Transparency Rules, 
including how the “Main Principles” of the UK Corporate 
Governance Code have been applied. 

STATEMENT OF COMPLIANCE WITH THE UK CORPORATE 
GOVERNANCE CODE 
During 2019, the Company was in compliance with the UK 
Corporate Governance Code 2018, other than as regards the 
following:

• The Chairman of the Board, Brian Mattingley, has been 
a member of the Board since August 2005. The Board’s 
decision to retain Mr. Mattingley as its Non-Executive 
Chairman reflects the significant value he brings, including 
in particular his wealth of gambling industry and public 
company experience, deep knowledge of the business 
and industry contacts. The Board believes Mr. Mattingley’s 
continued tenure as Non-Executive Chairman has benefited 
all shareholders. The Board and Mr. Mattingley have agreed  
a succession process whereby a new Chairman will be in 
place by no later than the 2021 Annual General Meeting. 
Whilst it was initially intended that Mr. Mattingley step 
down by the end of 2020, given current market conditions 
as a result of COVID-19, the Board is of the view that it is 
important it has the option of extending Mr. Mattingley’s 
tenure for this additional few months.

• Upon Ron McMillan stepping down from the Board in April 
2019: at least half of the Board (excluding the Chairman)  
did not comprise independent Non-Executive Directors;  
the Remuneration Committee comprised of two members 
(Zvika Zivlin and Anne de Kerckhove) rather than three; 
and the Audit Committee comprised of two members 
(Zvika Zivlin and Anne de Kerckhove) rather than three 
independent Directors as recommended by the UK 
Corporate Governance Code. This was rectified upon 
Mark Summerfield’s appointment to the Board and as 
Chair of the Audit Committee in September 2019, and to 
the Remuneration Committee in March 2020. Mr McMillan 
stepped down from the Board without prior notice in order 
to focus on his other commitments, thus appointment of his 
successor was understandably not immediate due to the 

76

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

BOARD ACTIVITIES
During 2019, the Board assessed and monitored 888’s  
culture, including in particular the further implementation  
of the Group’s across-the-board compliance culture  
in the field of responsible gaming. Where the Board is not 
satisfied that policy, practices or behaviour throughout the 
business are aligned with the Company’s purpose, values  
and strategy, the Board seeks assurance that management 
has taken corrective action. In 2019, the Board was satisfied 
in this respect. The Board assessed the basis on which  
888 generates and preserves value over the long-term, 
including by way of growing and developing the business  
in regulated markets.

INVESTING IN AND REWARDING THE WORKFORCE
The Company’s approach to investing in and rewarding its 
workforce is set out under ‘Corporate Responsibility’ on  
pages 50 to 67. 

KEY STAKEHOLDERS
The Company’s key stakeholders are its shareholders, 
employees and customers, as well as the communities in 
which it does business. The Board takes care to engage with 
its stakeholders, as detailed in the Corporate Responsibility 
section on page 50 and the Remuneration Report on page 
86. The interests of the Company’s key stakeholders are 
considered in Board discussions and decision-making. Whilst 
as a Gibraltar company, the UK Companies Act 2006 does 
not apply to the Company, the matters set out in section 172 
thereof, which include the likely consequences of any decision 
in the long-term, the interests of the Company’s employees, 
the need to foster the Company’s business relationships with 
suppliers, customers and others, the impact of the Company’s 
operations on the community and the environment, the 
desirability of the Company maintaining a reputation for high 
standards of business conduct, and the need to act fairly as 
between members of the Company, are taken into account 
by the Board in its decision-making to the extent permitted 
under Gibraltar law.

The Board continually reviews its engagement mechanisms 
in order to make sure that it is engaging with its stakeholders 
effectively.

SHAREHOLDER ENGAGEMENT
During 2019, 888’s Chairman Brian Mattingley met with 
the Company’s major shareholders in order to discuss the 
Company’s performance and to address any concerns. 

At the Company’s Annual General Meeting held on 21 May 
2019, 21.30% of total votes cast were voted against the  
re-election to the Board of the Non-Executive Chairman,  
Mr. Brian Mattingley (“Resolution 4”).

The Company held discussions with major shareholders 
who voted against Resolution 4 in order to understand their 
concerns. The Company understands that the primary  
reason for the vote against Resolution 4 was the length  
of Mr. Mattingley’s tenure as a Director of 888.

The Board’s decision to retain Mr. Mattingley as its  
Non-Executive Chairman reflects the significant value he 
brings to the Board, including in particular his wealth of 
gambling industry and public company experience, deep 
knowledge of the business and industry contacts. 

The Board believes Mr. Mattingley’s continued tenure as 
Non-Executive Chairman has benefited all shareholders. The 
Nominations Committee and Mr. Mattingley have agreed a 
succession process whereby a new Chairman will be groomed 
to replace Mr. Mattingley by the 2021 Annual General Meeting. 
Whilst it was initially intended that Mr. Mattingley step down 
by the end of 2020, given current market conditions as a 
result of COVID-19 and challenging operating conditions, the 
Nominations Committee is of the view that Mr. Mattingley’s 
continued tenure for several months is of key importance to 
the Company.

The Board recognizes the importance of future succession 
planning and was recently strengthened through the 
appointment of Mr. Mark Summerfield as a Non-Executive 
Director and Chair of 888’s Audit Committee on  
5 September 2019. The Company continues to look at 
potential additional Non-Executive Director appointments  
to the Board and will seek to provide a further update  
on this matter by its Annual General Meeting on 20 May 
2020. Any future Board appointments will reflect 888’s strong 
diversity and leadership objectives, whilst complementing  
and building upon the existing expertise of the Board.

All other resolutions were passed with a high level of 
shareholder approval at the 2018 Annual General Meeting, 
and there was no other resolution recommended by the Board 
which garnered 20% or more votes cast against.

During 2019, the Board took steps to ensure that its members 
(in particular, the Chairman and Non-Executive Directors) 
develop an understanding of the major shareholders’ views 
about the Company. This included meetings between the 
Chairman and institutional investors, as well as engagement 
by the Remuneration Committee Chair with institutional 
investors regarding remuneration matters.

ENGAGEMENT WITH THE WORKFORCE
None of the three specific workforce engagement 
mechanisms listed in Provision 5 of the UK Corporate 
Governance Code have been implemented at present. The 
arrangements for how the Board engages with the Group’s 
workforce on policies and practices and more broadly on the 
business are set out in the Directors’ Remuneration Report 
on page 86 and the Corporate Responsibility section on 
page 50 respectively. The feedback to be Board is that this 
approach has been received favourably by the workforce 
and as such the Board is satisfied that engagement is 
effective. However, the Board has concluded that more can 
be done and further steps are being taken in the current year, 
including holding Board meetings in certain of the Group’s 
key locations to allow greater interaction by more members 
of the Board with the workforce.

RESERVED POWERS AND DELEGATION
A schedule of matters reserved to the Board has been 
adopted and its content is reviewed to align it with 
operational needs and the Board’s preference to monitor 
and, where appropriate, approve matters of substance to 888 
as a whole. Senior executives have given written undertakings 
to ensure compliance within their business operations with the 
Board’s formal schedule of matters reserved to it for decision 
or approval.

77

Corporate.888.comCorporate Governance Statement continued

CHAIRMAN AND CHIEF EXECUTIVE OFFICER 
The Chairman, Mr Mattingley, and the Chief Executive Officer, 
Mr Pazner, have a close working relationship to ensure the 
integrity of the decision-making process of the Board and  
the successful delivery of 888’s strategy. There is a clear 
division of responsibilities between the Chairman and the 
CEO, which the Board considers an important part of its 
corporate governance. Mr. Mattingley was not independent  
on his appointment as Executive Chairman in March 2015  
as he had previously held the role of Chief Executive Officer.  
Mr. Mattingley’s appointment at the time as Executive 
Chairman was approved by the Board in light of the benefits 
to the Company in terms of his experience of the gaming 
industry, extensive knowledge of the business, and in 
maintaining and developing relationships with regulators.

NON-EXECUTIVE DIRECTORS’ INDEPENDENCE
The Board is confident that Independent Non-Executive 
Directors Mark Summerfield, Zvika Zivlin and Anne de 
Kerckhove are and remain independent in character 
and judgment, and that there are no relationships or 
circumstances which are likely to affect, or could appear  
to affect, their judgement.

DIRECTORS’ INSURANCE COVER
The Company has arranged and maintains, at its expense,  
a directors’ and officers’ liability insurance policy in respect 
of legal actions against its Directors, as recommended by the 
UK Corporate Governance Code. To the extent permitted by 
Gibraltar law, the Company may also indemnify the Directors. 
Neither the insurance nor the indemnity provides cover where 
a Director has acted fraudulently or dishonestly.

BOARD DIVERSITY POLICY
The Group has adopted a Board Diversity Policy, which 
sets the Company’s aspiration for diversity of its Board 
without compromising on the quality or merit of candidates, 
including their aptitude and ability. The policy refers to 
the diversity criteria of age, gender and educational and 
professional backgrounds. Whilst the policy seeks to ensure 
that appointments are based on the candidate’s strengths 
set by objective criteria, including their past contributions 
and potential, the benefits of diversity are also regarded 
and decisions are not influenced by certain protected 
characteristics, including gender, sexual orientation, marital 
or civil partnership status, gender reassignment, pregnancy, 
the undergoing of fertility or in vitro fertility treatment, 
parenthood, part-time or fixed-term status, age, race, religion 
or belief, nationality, ethnicity, country of origin, place of 
residence, views, disability, trade union membership and 
political affiliation. Where appropriate, steps are taken to 
identify and remove unnecessary or unjustifiable barriers. 
The standards set out in the policy apply to the Board and 
its committees, which are the Company’s administrative, 
management and supervisory bodies.

The Board was satisfied that, during 2019, steps were taken 
to promote the diversity objectives of the policy. The Group’s 
activities detailed in the Corporate Responsibility section on 
page 50 support the Group’s diversity objectives. 

Details of the Company’s diversity position and involvement 
of women in management of the Group are set out in the 
Corporate Responsibility section of the Strategic Report  
on page 63.

78

EFFECTIVENESS 

BOARD COMPOSITION
During 2019, the Board comprised the following Directors: 
Chairman Brian Mattingley, Senior Independent Director Ron 
McMillan until his resignation in April 2019, independent Non-
Executive Directors Zvika Zivlin and Anne de Kerckhove, as well 
as Mark Summerfield from September 2019, Executive Directors 
Itai Pazner as Chief Executive Officer, who joined the Board 
in March 2019, and Aviad Kobrine as Chief Financial Officer, 
as well as Itai Frieberger who remained on the Board after 
stepping down as Chief Executive Officer in January 2019 and 
stepped down from the Board in January 2020.

The biographical details of all of the Directors, setting out 
their relevant skills and experience and their professional 
commitments, are given on pages 68 and 69. 

INDEPENDENT DIRECTORS 
Currently, half of the Directors, excluding the Chairman, 
are Non-Executive Directors determined by the Board 
to be independent for the purposes of the UK Corporate 
Governance Code. In 2019, except during the period from  
Ron McMillan stepping down in April 2019 until Mark 
Summerfield’s appointment in September 2019, at least half 
of the Directors, excluding the Chairman, were independent 
Non-Executive Directors (as required by the UK Corporate 
Governance Code).

The role of the Senior Independent Director is to provide  
a sounding board for the Chairman, to evaluate the 
Chairman’s performance and lead the Board’s succession 
planning, and to serve as an intermediary for the other 
Directors where necessary. Whilst there is not presently a 
Senior Independent Director on the Board, upon appointment 
of a further Non-Executive Director, a decision will also 
be taken as to the designation of a Senior Independent 
Director. In the meantime, Anne de Kerckhove is leading the 
Nominations Committee’s work on succession planning and 
coordinated the process of evaluating the Chairman.

NOMINATIONS COMMITTEE 
The Board has established a nominations committee 
to lead the process for Board appointments and to 
make recommendations to the Board (the “Nominations 
Committee”). 

The Board considers succession planning matters  
on an ongoing basis, with particular focus on succession 
planning for the CEO role, as well as for senior management. 
The Nominations Committee had a central role in succession 
planning for the CEO role, as well as for recruitment 
of additional Non-Executive Directors, including Audit 
Committee Chair Mark Summerfield. Over the course of 2019, 
the alternatives were carefully considered and the Board 
ultimately decided to appoint Itai Pazner as CEO in January 
2019. Itai Pazner has been with 888 for 18 years and previously 
served as its Chief Operating Officer. Furthermore, in order to 
ensure a smooth transition, Itai Frieberger remained on the 
Board until January 2020.

888 Holdings plc Annual Report & Accounts 2019During the year, the Nominations Committee comprised 
Chairman of the Board Brian Mattingley (Chair), Senior 
Independent Director Ron McMillan until April 2019, 
Independent Non-Executive Director Zvika Zivlin and 
Independent Non-Executive Director Anne de Kerckhove.  
In March 2020, Anne de Kerckhove was appointed Chair  
of the Nominations Committee, and Mark Summerfield was 
appointed as a member of the Nominations Committee.

The Nominations Committee assists the Board in discharging 
its responsibilities relating to the composition of the Board. 
The Nominations Committee is responsible for reviewing, 
from time to time, the structure of the Board, determining 
succession plans for the Chairman and Chief Executive 
Officer, and identifying and recommending suitable 
candidates for appointment as Directors. In accordance 
with the Nominations Committee’s terms of reference, the 
Chairman may not chair the Nomination Committee when 
it is dealing with the appointment of a successor to the 
chairmanship; presently, Anne de Kerckhove is chair of 
the Nominations Committee. The Nominations Committee 
is tasked with preparing a description of the role and the 
capabilities required for particular roles.

The Nominations Committee’s terms of reference are 
available on the Company’s website, corporate.888.com.

The Nominations Committee is also responsible for pursuing 
diversity within the scope of its mandate, including setting 
measurable objectives and monitoring progress on achieving 
such objectives. In considering new Board appointments, 
diversity (including of gender, age and professional and 
educational background) is one of the criteria considered by 
the Nominations Committee in accordance with the Board’s 
Diversity Policy. The Company’s statement regarding diversity 
is set out in the Corporate Responsibility section of the 
Strategic Report on page 63. 

During 2019, the Nominations Committee’s work included  
the following:

• Succession planning for the CEO role: In the present case, 
the Nominations Committee considered that an internal 
appointment was most appropriate. In general, the 
Nominations Committee acknowledges its role in supporting 
the development of a diverse pipeline of candidates for 
senior management.

• Recruitment of Non-Executive Directors

• Monitoring the Board evaluation process which is described 

on page 80.

• Implementing the Board’s diversity policy which is described 
on page 63 (including considering the gender balance of 
senior management and their direct reports).

The Board has appointed a leading search firm to assist 
the Nominations Committee’s work. The search firm is 
independent and has no other connection with the Company.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

RE-ELECTION AND APPOINTMENT OF DIRECTORS
All Directors are subject to reappointment by shareholders  
on an annual basis in accordance with the provisions of the 
UK Corporate Governance Code. 

When proposing Directors for re-election, the Board rigorously 
reviews the performance of each Director and assesses 
whether the individual’s performance continues to be effective 
and that he or she continues to demonstrate commitment 
to the role, taking into account the need for progressive 
refreshing of the Board. 

The Board may appoint any person to be a Director of  
the Company and such Director shall hold office only until  
the next AGM, when he or she shall be eligible for election  
or re-election by the shareholders. 

COMMITMENT 
The opportunity to hold office as Non-Executive Directors 
of other companies enables the Directors of 888 to 
broaden their experience and knowledge, which benefits 
the Company. Executive Directors may be allowed to 
accept non-executive appointments with the Board’s prior 
permission, so long as these are not likely to lead to any 
conflict of interest. Executive Directors may be required 
to account for fees received from such other companies. 
Non-Executive Directors are required to allocate sufficient 
time to perform all applicable roles and to both disclose 
any external appointments and consult with the Company 
prior to accepting any new major external appointments. 

The Chairman has disclosed details of his other significant 
commitments to the Board during 2019 and these are 
detailed in his biography on page 68.

The Board considers that Brian Mattingley’s other 
commitments do not interfere with the discharge of his 
responsibilities to the Group and is satisfied that he makes 
sufficient time available to serve 888 effectively. 

The terms of appointment for each Non-Executive Director, 
including expected time commitment are available for 
inspection at the Company’s registered office during normal 
business hours and at the AGM. 

79

Corporate.888.comCorporate Governance Statement continued

MEETINGS AND ATTENDANCE 
The Board plans to meet six times a year. When urgent 
decision-making is required between meetings on matters 
reserved for the Board, there is a process in place to facilitate 
discussion and decision making. The Directors regularly 

communicate and exchange information irrespective  
of the timing of meetings. 

During 2019, the Board met six times. Set out below are 
details of the Directors’ attendance record at Board and 
Committee meetings in 2019. 

Total held in year

Brian Mattingley
Itai Pazner
Aviad Kobrine
Mark Summerfield1
Zvika Zivlin
Anne de Kerckhove
Itai Frieberger
Ron McMillan2

Total number of meetings held during the year ended
31 December 2019 and the number of meetings
attended by each Director

Board

Audit
Committee

Remuneration
Committee

 Nominations
Committee4

Gaming
Compliance
Committee3

6

6
6
6
2
6
5
5
2

3

—
—
—
2
3
3
—
1

4

—
—
—
—
4
4
—
3

0

—
—
—
—
—
—
—
—

4

—
—
—
—
3
—
—
1

1  Mark Summerfield was appointed as a Non-Executive Director and Chair of the Audit Committee in September 2019, and as a member of the Gaming Compliance 

Committee in December 2019.

2  Ron McMillan stepped down as a Non-Executive Director and Chair of the Audit Committee in April 2019.
3  Mr. Michael Alonso is an additional member of the Gaming Compliance Committee, but is not a Board member.
4   Informal discussions amongst Nominations Committee members were held during 2019 regarding succession matters.

The Chairman has responsibility for ensuring that agendas for 
Board meetings are set in advance. Board papers are issued 
to Directors sufficiently in advance of meetings to facilitate 
both informed debate and timely decisions. If a Director is 
unable to attend a meeting, he or she is given the opportunity 
to raise any issues and give any comments to the Chairman 
in advance.

None of the Directors have raised any concerns about the 
running of the Company or a proposed action which needed 
to be recorded in the Board minutes of the Company or in a 
statement to the Chairman for circulation to the Board.

An externally facilitated, in-depth evaluation of the Board 
and its Committees relating to performance in 2019, in the 
context of the challenges and opportunities facing the 
Company, was carried out by Fidelio Partners, an independent 
board advisory and search consultancy based in London. 
This is the first time Fidelio has conducted an external Board 
evaluation for 888, although 888 has undertaken regular 
external Board evaluations in the past. Fidelio has no other 
connection with 888 or its directors.

• Fidelio undertook the following steps to conduct the Board 

evaluation.

MEETINGS WITH NON-EXECUTIVE DIRECTORS 
The Chairman holds meetings at least once per year with  
the Non-Executive Directors without the Executive Directors 
being present.

The Non-Executive Directors meet once per year without 
the Chairman present in order to appraise the performance 
of the Chairman and take into account the views of the 
Executive Directors. Under the UK Corporate Governance 
Code, it is part of the role of the Senior Independent Director 
to lead this process. This took place in March 2019. In 2020, 
in the absence of a Senior Independent Director, the process 
was led by Non-Executive Director Anne de Kerckhove.

BOARD EVALUATION 
The Board has established a formal process for the annual 
evaluation of its performance, and the performance of its 
committees and individual Directors. The evaluation process 
covers a range of issues such as Board processes, Board 
composition, roles and responsibilities, Board agendas 
and committee processes, as well as Board dynamic and 
communication.

• Built an outline of the process and developed a bespoke 
questionnaire based on discussions with the Chairman.

• Interviewed Board Members, senior Executives and advisers.

• Observed meetings of the Board and Remuneration 

Committee.

• Reviewed Board papers and other relevant documents.

• Analysed findings and presented results to the Chairman 

and the Board.

Fidelio’s focus was increasing effectiveness, taking account 
of best practice. Having conducted the evaluation, Fidelio 
identified strengths and also made practical, forward looking 
recommendations as to how the Board could increase its 
effectiveness and add further value. These recommendations 
focused on improving the contribution of the Board to 
the Group’s strategy, succession planning, continuing to 
strengthen the experience of FTSE best practice in the 
boardroom, reviewing the Audit Committee’s work improving 
Board learning processes, and improving and articulating 
stakeholder engagement.

Fidelio will review these recommendations with the Board and 
the Board will agree on their implementation. Fidelio will be 

80

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

available as a sounding board throughout this process.

Following the evaluation, the Board was satisfied that each 
of the Non-Executive Directors continues to be effective and 
to demonstrate commitment to their respective roles, and 
proposes them for re-election or election at the 2020 Annual 
General Meeting. The next Board evaluation is scheduled to 
be held in 2021.

DEVELOPMENT AND ADVICE 
The Board understands that there should be a formal, 
rigorous and transparent procedure for the induction of new 
Directors, which has been formulated with the guidance of the 
Nominations Committee. 

All Directors have access to the advice and services of the 
Company Secretary1 and the Company’s nominated advisers, 
who are responsible for ensuring that Board procedures are 
followed. Directors are able to seek independent professional 
advice, if required, at the Company’s expense provided  
that they have first notified the Company of their intention  
to do so.

During 2019, Mark Summerfield was appointed as a  
Non-Executive Director. Itai Pazner was appointed as  
Chief Executive Officer in January 2019 and as a Director 
in March 2019. The new Directors are being provided with 
ongoing corporate governance training by the Group’s 
external UK counsel, Latham & Watkins (London) LLP.

As noted above, the Chairman regularly agrees and reviews 
each Director’s training and development needs. Members 
of the Board committees receive specific updates on 
matters that are relevant to their role. Members of the senior 
management team with responsibility for the Group’s business 
make periodic presentations at Board meetings about their 
functions, performance, markets and strategy. 

INFORMATION AND SUPPORT 
Each of the Directors has access to the advice and services 
of the Company Secretary. Under the direction of the 
Chairman, the Company Secretary’s responsibilities include 
ensuring information flows within and between the Board, its 
Committees and senior management, as well as facilitating 
induction, evaluation and professional development activities, 
and advising the Board on corporate governance, legal and 
procedural matters. 

The appointment or removal of the Company Secretary is a 
matter for the Board as a whole. 

CONFLICTS OF INTEREST
Conflicts of interest of the Directors are dealt with in 
accordance with the procedures set out in the Articles and 
are monitored by the Chairman. Specifically, a Director does 
not vote on Board or Committee resolutions in which he or 
she or persons connected with him/her have an interest 
(other than by virtue of a shareholding in the Company) 
which is to his knowledge material, except in specific limited 
circumstances. Such procedures operated effectively during 
the year.

1  References in this Annual Report to Company Secretary refer to Herzog Fox & 
Neeman. The Company secretary for Gibraltar corporate purposes is Straits 
Secretaries (Gibraltar) Limited.

ACCOUNTABILITY 

RISK MANAGEMENT AND INTERNAL CONTROL
The Directors acknowledge that they are responsible for the 
Company’s system of internal control, for setting policy on 
internal control and risk management, and for reviewing the 
effectiveness of internal control and risk management. 

The Directors monitor the Company’s systems of internal 
control and risk management on an ongoing basis, including 
identifying, evaluating and managing the significant risks 
faced by the Company. The Board believes that its risk 
management process accords with the FRC Guidance on 
Risk Management, Internal Control and Related Financial 
and Business Reporting and carries out an annual review 
of its effectiveness covering all material controls, including 
financial, operational and compliance controls.

The annual review considers individual risk control 
responsibilities, reporting lines and qualitative assessments of 
residual risks. Such a review was carried out in respect of the 
processes that were in place throughout 2019 up until the date 
of approval of the Annual Report and Accounts. No significant 
failings or weaknesses were identified in the review. 

It is management’s role to implement Board policies on risk 
and control, including reporting. The system of internal control 
is designed to manage rather than eliminate the risk of 
failure to achieve business objectives and can only provide 
reasonable, and not absolute, assurance against material 
misstatement or loss.

The Audit Committee also reviews the appropriateness 
and adequacy of systems of internal control and risk 
management in relation to the financial reporting process on 
an ongoing basis and makes recommendations to the Board 
based on its findings.

888’s internal control and risk management systems in 
relation to the process of preparing consolidated accounts 
include the following:

• Identification of significant risk and control areas of 

relevance to Group-wide accounting processes;

• Controls to monitor the consolidated accounting process 
and its results at the level of the Board and at the level 
of the companies included in the consolidated financial 
statements;

• Preventative control measures in the finance and 

accounting systems of the Company and of the companies 
included in the consolidated financial statements and 
in the operative, performance-oriented processes that 
generate significant information for the preparation of the 
consolidated financial statements, including the Strategic 
Report, including a separation of functions and pre-defined 
approval processes in relevant areas;

• Measures that safeguard proper IT-based processing of 

matters and data relevant to accounting; and

• Reporting information of companies around the Group 
which enable the Company to prepare consolidated 
financial statements including management accounts.

81

Corporate.888.comCorporate Governance Statement continued

The reporting structure relating to all the companies included 
in the consolidated financial statements requires that 
significant risks are to be reported immediately to the Board 
on identification.

AUDIT COMMITTEE AND AUDITORS 
The Board has established an Audit Committee. Details of 
the Audit Committee’s functions, together with its specific 
activities in 2019, are set out in the Audit Committee Report 
on page 103.

During the year, the Company’s Audit Committee comprised 
Senior Independent Director Ron McMillan (Chair) until April 
2019, Mark Summerfield (Chair) from September 2019 (during 
the interim period April–September 2019 there was no Audit 
Committee Chair), and Independent Non-Executive Directors 
Zvika Zivlin and Anne de Kerckhove. 

During 2019, Deloitte carried out the Company’s internal audit 
function, reporting to the Audit Committee; during 2019, the 
internal auditor provided nine reports to the Audit Committee 
and discussed the internal audit working plan for 2020. 

888’s payment risk management team, based in Gibraltar, 
has developed stringent payment risk management and 
fraud control procedures. The team makes use of external 
and internal systems to manage the payment risks. Detailed 
procedures exist throughout the Company’s operations and 
compliance is monitored by operational management and 
the internal audit function.

Details of the Company’s risk management strategy and the 
Board’s assessment of the Company’s viability in light of its 
risks are set out on pages 32 and 48 respectively.

REMUNERATION COMMITTEE 
The Board has overall responsibility for determining the 
framework of executive remuneration and its cost. It is 
required to take account of any recommendation made 
by the Remuneration Committee in determining the 
remuneration, benefits and employment packages of the 
Executive Directors and senior management and the fees  
of the Chairman.

During the year, the Company’s Remuneration Committee 
comprised Independent Non-Executive Director Zvika Zivlin 
(Chair), Senior Independent Director Ron McMillan until  
April 2019 and Independent Non-Executive Director  
Anne de Kerchkove. Mark Summerfield was appointed as a 
member of the Remuneration Committee in March 2020. 

The Remuneration Committee determines the Chairman’s 
and Executive Directors’ fees, whilst the Chairman and the 
Executive Directors determine the fees paid to the Non-
Executive Directors. Further details are provided on page 95.

The Remuneration Committee was advised during 2019 
by Korn Ferry. The remuneration consultant has no other 
connection with 888 or any of the Directors. Further details 
are provided on page 102.

All new long-term incentive schemes and significant  
changes to existing long-term incentive schemes are put  
to the shareholders of the Company for approval before  
they are adopted (save for certain circumstances as set out 
in the Listing Rules).

The Directors’ Remuneration Report, which outlines the 
Remuneration Committee’s work and details of Directors’ 
remuneration, is on pages 86 to 102. The Remuneration 
Committee’s terms of reference are available on the 
Company’s website, corporate.888.com.

GAMING COMPLIANCE COMMITTEE
In accordance with Nevada Gaming Control Board 
requirements, the Board has appointed a Gaming 
Compliance Committee. Its current members are Michael 
Alonso (an external consultant to the Company),  
Ron McMillan (until April 2019), Mark Summerfield (from 
December 2019) and Zvika Zivlin. 

The Gaming Compliance Committee is entrusted with making 
sure that the Group’s licensed gaming activity is carried out 
with honesty and integrity, in accordance with high moral, 
legal and ethical standards, and free from criminal and 
corruptive elements. As such, the committee is responsible 
and has the power to identify and evaluate situations arising 
in the course of the Company’s and its Affiliates’ business that 
may adversely affect the objectives of gaming control. 

The Committee is not intended to displace the Board or the 
Company’s executive officers with decision-making authority 
but is intended to serve as an advisory body to better ensure 
achievement of the Company’s goals of avoiding unsuitable 
situations and in entering into relationships exclusively with 
suitable persons. 

The Committee’s work is being done independently and 
impartially. To this end, its members are appointed by and 
report directly to the Board of Directors.

WHISTLE-BLOWING POLICY
The Company’s whistle-blowing policy sets out the overall 
responsibility of the Board for implementation of the policy, but 
notes that the Board has delegated day-to-day responsibility 
for overseeing and implementing it to the designated whistle-
blowing officer who is also Head of Regulatory Affairs and 
Group Compliance Officer. The policy provides that where  
an employee is not comfortable making a disclosure to  
his/her respective direct line manager, disclosure can be 
made to the designated whistle-blowing officer whose details 
are provided. If the subject of the disclosure in any way 
involves the designated whistle-blowing officer, the disclosure 
may be made directly to the Chair of the Audit Committee or 
to another member of the Group’s senior management. Whilst 
employees are permitted to make disclosures anonymously, 
disclosing employees are encouraged to reveal their identity 
to the designated whistle-blowing officer in order to allow a 
full and proper investigation to take place; measures can be 
taken to preserve the confidentiality of the disclosure where 
appropriate. The Board commits to investigating all disclosures 
fully, fairly, quickly and, where circumstances permit, 
confidentially. Undertakings are made to employees who raise 
genuinely held concerns in good faith under the procedure 
that they will not be dismissed or subjected to any detriment 
as a result of his/her action. Employees of the Group are 
regularly sent reminders regarding the whistle-blowing policy 
as part of general refreshers of various Group policies. 

No whistle-blowing incidents were internally reported by the 
Company’s employees during 2019 and up to the date of this 
annual report.

82

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

RELATIONS WITH SHAREHOLDERS AND  
KEY FINANCIAL AUDIENCES
The Company maintains an active and regular dialogue  
with principal and institutional shareholders and sell-side 
analysts through a planned programme of investor relations 
and financial PR activity. The Board also keeps up to date 
with the views of major shareholders through meetings  
and discussions with shareholder representatives throughout 
the year. 

The outcome of this dialogue and these meetings is reported 
to the Board. The programme includes formal presentations 
of full year and interim results, analysts’ conference calls and 
periodic roadshows and discussion of the Company’s strategy 
and governance. Details of engagement with shareholders 
during 2019 are set out on page 102.

The Non-Executive Directors are available to talk to 
shareholders if they have any issues or concerns or if there 
are any matters where contact with the Chairman, Chief 
Executive Officer and Chief Financial Officer is inappropriate 
or where such contact has failed to resolve the issue.

All shareholders are welcome to attend the 2020 Annual 
General Meeting (scheduled to be held on 20 May 2020)  
and private investors are encouraged to take advantage  
of the opportunity given to ask questions. All Board members 
(including the Chairs of the Audit, Remuneration and 
Nominations Committees) will attend the meeting and  
be available to answer questions.

COMPLIANCE WITH STATUTORY PROVISIONS
As the Company is registered in Gibraltar, it is subject to 
compliance with Gibraltar statutory requirements. The main 
corporate legislation relevant to the Company in Gibraltar 
is the Gibraltar Companies Act 2014. The Company is in full 
compliance with the Gibraltar Companies Act.

GOING CONCERN AND VIABILITY STATEMENTS
The going concern and viability statements required to be 
included in the annual report pursuant to the UK Corporate 
Governance Code are on page 48, and are incorporated in 
this Directors’ Report by reference.

PRINCIPAL RISKS AND UNCERTAINTIES
The principal risks and uncertainties faced by the Group are 
disclosed in the Risk Management Strategy report on page 32.

DIVIDEND POLICY
The Company’s policy, as stated in its IPO Prospectus, is to 
distribute 50% of its accounting profit each year.

CORPORATE SOCIAL RESPONSIBILITY STATEMENT
The CEO is the Director responsible for monitoring corporate 
social responsibility within 888. The Board receives periodic 
reports on the Group’s activities in this area from the Chief 
Executive Officer. Further details are set out in the Corporate 
Responsibility section on page 50.

OTHER DISCLOSURES
The following matters can be found in this report on the following pages:

Applicable sub-paragraph within LR 9.8.4

(1) Interest capitalised by the Group
(2) Publication of unaudited financial information
(3) Details of long-term incentive schemes only involving a Director 
(4) Waiver of emoluments by a Director
(5) Waiver of future emoluments by a Director
(6) Non pro-rata allotments for cash (issuer)
(7) Non pro-rata allotments for cash by major subsidiaries
(8) Parent participation in a placing by a listed subsidiary
(9) Contracts of significance
(10) Provision of services by a controlling shareholder
(11) Shareholder waivers of dividends
(12) Shareholder waivers of future dividends
(13) Agreements with controlling shareholders

On behalf of the Board:

BRIAN MATTINGLEY
Non-Executive Chairman
15 April 2020

Disclosure
provided

N/A
N/A 
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

83

Corporate.888.comStatement by the Chairman of the Remuneration Committee

DIRECTORS’ INTERESTS  
& THEIR REMUNERATION

PAY OUTCOMES FOR 2019
The Committee noted the Group’s 
revenue growth during 2019, driven by 
the continued expansion of 888casino 
across a number of regulated markets, 
strong revenue growth in 888sport, 
the outstanding success of the Orbit 
casino platform across multiple 
regulated markets, expansion of the 
Group in attractive regulated markets, 
the success of the Group’s focus 
on developing a more recreational 
customer base underpinning growth  
in the UK market, and strong 
performances in Italy and Romania,  
in addition to the launch of the  
Group’s “Safer. Better. Together.” safer 
gambling strategy in 2020, all being 
achieved against the backdrop of an 
increasingly challenging regulated 
market and volatile and uncertain 
economic and market outlook.

The annual bonus was focused  
on the achievement of stretching 
adjusted EBITDA targets set relative  
to budget with 50% of the maximum 
bonus opportunity payable for 
achievement of a target level of 
performance and 100% of bonus 
payable for achieving 110% of target. 
No bonus is payable for achieving less 
than target. Like-for-Like Adjusted 
EBITDA1 in 2019 was $98.0m, resulting  
in bonuses to the Directors of 74.6%  
of maximum. 

As mentioned in the 2018 Remuneration 
Report, for the first time, the target range 
for 2019 is lower than the prior year 
actual EBITDA, reflecting the extremely 
challenging regulatory environment in 
which 888 operates and the outlook 
when targets were set. The Committee 
considered at the time the targets 
were set that they were as stretching 
as those set for the previous year given 
the outlook and regulatory environment. 
In the circumstances, the Committee 
considers that preserving the level of 
profitability that management has 
achieved is an excellent result for 2019, 
and that the annual bonus payment of 
74.6% of maximum is appropriate. With 
the LTIP vesting of 30.6% of maximum 
(see below), the combined level of 
annual bonus and LTIP vesting provides 
a similar level of pay-out to last year 
which is considered by the Committee to 
be appropriate in all the circumstances.

For full details of Executive Directors’ 
bonuses and the associated 
performance delivered see page 95.

The LTIP awards granted in 2017 were 
based on EPS growth targets for 50% of 
the award and for the other 50% based 
on relative TSR measured over three 
financial years to 31 December 2019. 
Adjusted EPS growth over this period 
was 12.2% p.a. compounded, against a 
target range of 5% p.a. compounded to 
20% p.a. compounded. The Company’s 
TSR was -11%, which was below the 
median TSR performance of the peer 
group, therefore the TSR part of the 
award will not vest. Therefore, 30.6% of 
the 2017 award will vest in 2020. 

Taking account of the difficult 
and highly regulated market that 
the Company is operating in, the 
Committee was comfortable that the 
Executive Directors delivered a robust 
performance and that the annual bonus 
payment of 74.6% of maximum and LTIP 
vesting of 30.6% of maximum provided 
a robust link between performance and 
reward and that no discretion needed 
to be exercised.

BOARD CHANGES
As announced in January this year, 
Aviad Kobrine will be standing down 
as CFO once a suitable successor has 
been appointed. His remuneration 
arrangements on leaving are in line with 
our approved policy. Mr Kobrine has a 
12-month notice period, during which he 
is entitled to receive his current salary, 
pension and benefits. Exceptionally, Mr 
Kobrine has a contractual entitlement 
for an annual bonus opportunity during 
his notice period which the Board 
anticipates he will work in full and 
as a result he remains critical to the 
execution of our strategy during this 
time. No LTIP award will be granted to 
Mr Kobrine during his notice period. 

1  Like-for-like adjustments are made to Adjusted 

EBITDA take into account the Group’s withdrawal 
from any markets during the year (to provide an 
assessment of the underlying performance of the 
core business), to exclude changes to gaming taxes 
arising in the year that were not included at the start 
of the year, for tax base changes and for constant 
currency. 

ANNUAL 
STATEMENT

DEAR SHAREHOLDER,
I am pleased to present our Directors’ 
Remuneration Report to shareholders. 

As a company incorporated in  
Gibraltar, 888 Holdings plc is not 
bound by UK law or regulation in the 
area of Directors’ remuneration to 
the same extent that it applies to UK 
incorporated companies. However, by 
virtue of 888’s Premium Listing on the 
London Stock Exchange and reflecting 
the Committee’s approach to good 
governance, we have adopted in  
full the disclosure and shareholder 
voting requirements of a UK 
incorporated company. 

At the 2019 Annual General Meeting  
we sought shareholder approval for 
a new Directors’ Remuneration Policy 
and were pleased to receive strong 
shareholder support with 99% votes in 
favour. At this years’ AGM, the Annual 
Statement and the Annual Report on 
Remuneration, which sets out how the 
policy was applied in 2019 and will be 
applied in 2020, will be subject to an 
advisory shareholder vote.

84

888 Holdings plc Annual Report & Accounts 2019

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

The Committee has spent time 
considering the introduction of a 
new long-term incentive structure for 
our CEO and we have consulted with 
investors about this. Given the current 
market environment, we have concluded 
now is not the right time to introduce 
an alternative structure, although the 
Committee will consider this matter 
again later in 2020.   

The Committee is committed to 
maintaining an open and constructive 
dialogue with our shareholders on 
remuneration matters. I welcome any 
feedback you may have and look forward 
to your support at our 2020 AGM.

ZVIKA ZIVLIN
Chair of the Remuneration Committee
15 April 2020

With respect to his unvested deferred 
bonus shares and unvested LTIPs, Mr 
Kobrine will be treated as a good leaver. 
As such, his awards will vest at the usual 
time, subject to the satisfaction of the 
relevant performance conditions at that 
time and reduced pro-rata to reflect the 
proportion of the vesting period served. 
Further details on his remuneration 
arrangements are set out in this report. 
Holding periods for the 2019 LTIP award 
and annual bonus shares will continue  
to apply post-employment. 

As announced on 24 January 2019, 
Itai Frieberger resigned as CEO but 
remained on the Board as a director 
during his 12-month notice period to 
ensure a smooth transition for Itai 
Pazner into his role as new CEO and  
to retain responsibility for key strategic 
priorities. On 24 January 2020, Mr 
Frieberger stepped down from the 
Board. Mr Frieberger’s remuneration 
which is in line with the shareholder 
approved policy as disclosed in last 
year’s remuneration report is set out  
in detail in this report. 

APPLICATION OF POLICY FOR 2020
The CEO will receive a salary increase 
of 4%, in line with the average salary 
increase awarded to the wider Israeli 
workforce. Our CFO will not receive a 
salary increase for 2020. 

The annual bonus opportunity is 150% 
of salary for both the CEO and CFO. 
The annual bonus will continue to be 
determined by Like-for-Like Adjusted 
EBITDA for 70% of the bonus with targets 
based around budget. The remaining 
30% will be based on the achievement of 
strategic objectives set by the Committee. 
This is the first time the Committee has 
based part of the annual bonus on 
strategic measures which is considered 
a critical part of the evolution of the 
remuneration strategy as the Company 
continues to navigate a volatile and 
increasingly regulated market. 

The strategic objectives ensure that the 
Executive Directors are focused on, and 
rewarded for, driving and developing 
specific strategic priorities that are 
critical to ensuring future longer-term 
sustainable growth. Further detail about 
the areas of focus for the strategic 
objectives is included in the Annual 
Report on Remuneration. 

The LTIP award level for 2020 will remain 
at 200% of salary for the CEO. When 
a new CFO is appointed, the individual 
will be entitled to receive an LTIP award 
within the terms of our shareholder 
approved remuneration policy. No LTIP 
award will be granted to our current 
CFO Aviad Kobrine. 

The Committee has considered carefully 
the very recent impact of external 
factors on our share price and has 
determined to maintain normal award 
levels noting it has the discretion to 
ensure that the final vesting outcome is 
appropriate in all the circumstances.

The Committee has reviewed the 
performance conditions for the 2020 
LTIP awards, in light of the exceptional 
approach taken in 2019 when the 
Committee based vesting of the entire 
award on relative TSR targets. For 2020, 
the Committee has determined that 
the vesting of LTIP awards will return 
to the pre-2019 approach with 50% of 
an award based on adjusted earnings 
per share growth targets and 50% on 
relative TSR with a small adjustment to 
the TSR peer group. 

The target range set for the EPS 
element of the 2020 LTIP award is 3% 
to 9% per annum compounded. Last 
year, the entire LTIP award was based 
on relative TSR, because the Committee 
was unable to set adjusted EPS targets 
given the volatile and uncertain 
economic, business and regulatory 
outlook. The outlook remains difficult, 
but the Committee was keen to return 
to a mix of EPS and TSR performance 
targets. In the circumstances, the 
Committee is comfortable that the 
targets set for 2020 are, in all the 
circumstances, stretching. 

Corporate.888.com

85

Directors’ Remuneration Report

REVIEW OF THE POLICY

REMUNERATION POLICY TABLE
As a company incorporated in Gibraltar, 888 Holdings plc is not bound by UK law or regulation in the area of Directors’ 
remuneration to the same extent that it applies to UK incorporated companies. However, by virtue of 888’s Premium Listing 
on the London Stock Exchange and reflecting the Committee’s approach to good governance, we have adopted in full the 
disclosure and shareholder voting requirements of a UK incorporated company. 

The table below sets out the remuneration policy which was approved by shareholders at the 2019 Annual General Meeting 
held on 21 May 2019.

BASE SALARY

Purpose and  
Link to Strategy

To recruit, motivate and retain high-calibre Executive Directors by offering salaries  
at market competitive levels. 

Reflects individual experience and role.

Operation 

Reviewed annually with any changes normally effective from 1 January. Positioning  
and annual increases are influenced by:

• our sector, where the market for executive talent is intense; 

• the experience and performance of the individual;

• changes in responsibility or position;

• changes in broader workforce salary; and

• the performance of 888 as a whole.

Benchmarking is carried out on a total remuneration basis and takes into account pay 
levels for comparable roles at a range of organisations of similar size and sector – 
including pay practices in other UK listed companies and in the international gaming 
industry.

Any increase to Directors’ salaries will generally be no higher than the average increase 
for other employees. However, a higher increase may be proposed in the event of a role 
change or promotion, or in other exceptional circumstances.

Market competitive structure to support recruitment and retention. 

Medical cover aims to ensure minimal business interruption as a result of illness.

Executive Directors may receive various benefits in kind as part of their employment 
terms. These may include an accommodation allowance (where 888 has required 
the executive to relocate), use of a company car (or car allowance), health insurance 
(or a contribution towards a health insurance scheme), “study fund” (a common savings 
benefit in Israel), disability and life assurance, relocation expenses, Directors’ indemnities 
and Directors’ and officers’ insurances to the extent permitted by law and other ad hoc 
benefits at the discretion of the Committee.

Opportunity

BENEFITS

Purpose and  
Link to Strategy

Operation 

Opportunity

The value of benefits is based on the cost to 888 and there is no pre-determined 
maximum limit. 

The range and value of the benefits offered is reviewed periodically.

PENSION

Purpose and  
Link to Strategy

Operation 

Opportunity

86

Contribution towards the funding of post-retirement life.

888 offers a defined contribution pension scheme (via outsourced pension providers)  
or cash in lieu of pension.

Up to 15% of base salary. For new appointments, the Committee will align pension to the 
workforce average taking into account market practice and legal requirements in the 
country of the executive and the wider workforce pension. 

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

REMUNERATION POLICY TABLE CONTINUED

ANNUAL BONUS

Purpose and  
Link to Strategy

Operation

Rewards the achievement of annual financial and non-financial strategic targets.

Bonus targets (percentage of salary) are based on objective and disclosable 
calculations where possible.

The precise weightings between metrics may differ each year, although there will be 
always be a greater focus on financial as opposed to non-financial performance.

Any bonus payment in excess of 100% of salary is deferred into shares which vest in 
equal tranches after one, two and three years. The deferral period continues on cessation 
of employment. 

The Committee may adjust the formula-driven outturn of the annual bonus calculation  
in the event that the Committee considers that it does not reflect underlying performance, 
overall shareholder experience or employee reward outcome. Any such use of discretion 
would be detailed in the Chairman’s annual statement and Annual Report on Remuneration. 

A dividend equivalent provision operates enabling dividends to be accrued (in shares)  
on unvested deferred bonus shares or options and only in truly exceptional  
circumstances cash.

The bonus is subject to recovery and withholding provisions which may be applied if the 
financial statements of 888 were materially misstated, an error occurred in assessing the 
performance conditions of a bonus, if the Executive ceased to be a Director or employee 
due to gross misconduct, or in an event of corporate failure, failure of risk management 
or reputational damage.

Opportunity

The maximum opportunity is 150% of base salary.

The level of pay-out for the achievement of target performance, as set by the Committee 
is 50% of the maximum amount. The threshold level of payment may be up to 25% of the 
maximum.

Performance Metrics

Financial Performance
The financial component is based on 888’s key financial measures of performance. 

A sliding scale of targets applies for financial performance targets which are measured 
annually.

The degree of stretch in targets may vary each year depending on the business aims 
and the broader economic or industry environment at the start of the relevant year. 

Non-financial Performance
Non-financial performance conditions will be based on KPIs in line with the business plan 
which the Committee considers will enhance future financial performance, the long-term 
sustainability of the business and shareholder value.

87

Corporate.888.comDirectors’ Remuneration Report continued

REMUNERATION POLICY TABLE CONTINUED

LONG TERM INCENTIVES (LTIP)

Purpose and  
Link to Strategy

Operation

Rewards Executive Directors for achieving superior returns and sustainable growth  
for shareholders over a longer-term timeframe.

Enables Executive Directors to build a meaningful shareholding over time and align  
goals with shareholders.

LTIP awards are made annually in the form of nil cost options or conditional awards with 
vesting dependent on the achievement of performance conditions over at least three 
financial years, commencing with the year of grant.

A post-vesting holding period applies to awards granted in or after 2019, which requires 
vested shares (or shares acquired on the exercise of vested options) to be retained for 
two years post-vesting (except for any earlier sale of shares to meet any tax liabilities 
triggered on vesting). This holding period continues on cessation of employment. 

The Committee may adjust the formula-driven outturn of an LTIP award in the event 
that the Committee considers that it does not reflect underlying performance, overall 
shareholder experience or employee reward outcome. Any such use of discretion would 
be detailed in the Chairman’s annual statement and Annual Report on Remuneration. 

Awards are subject to recovery and withholding provisions which may be applied if there 
is a material misstatement in 888’s financial statements, an error in the calculation of any 
performance conditions, if the Executive Director ceases to be a Director or employee 
due to gross misconduct or in an event of a failure of risk management, corporate failure 
or reputational damage.

A dividend equivalent provision operates enabling dividends to be accrued (in shares)  
on LTIP awards to the extent they vest and only in truly exceptional circumstances cash.

Opportunity

Award levels are determined primarily by seniority. A maximum individual grant limit of 
200% of salary applies, based on the face value of shares at the date of grant. 

Performance Metrics 

Awards vest at the end of a three-year performance period based on performance 
measures reflecting the outputs of the long-term strategy of the business at the time of 
grant. 

Awards will vest based on a range of challenging financial, total shareholder return (TSR), 
or strategic measures. Strategic measures, if used, will represent a minority of the award.

The Committee will review the weightings between measures and the target ranges 
prior to each LTIP grant to ensure that the overall balance and level of stretch remains 
appropriate.

A sliding scale of targets applies for financial or TSR metrics with no more than 25%  
of the award vesting at threshold performance.

SHARE OWNERSHIP GUIDELINES

Executive Directors are expected to build and maintain an interest equivalent in value to no less than two times salary. 
Beneficially owned shares, fully vested unexercised nil-cost options (valued on a net of tax basis) and unvested awards 
subject to a service requirement for vesting only (valued on a net of tax basis) will be included when determining the extent 
to which the guideline holding is achieved. Until such time as the guideline threshold is achieved. Executive Directors are 
required to retain 50% of the net of tax value of awards that vest under the LTIP or deferred annual bonus.

88

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

REMUNERATION POLICY TABLE CONTINUED

CHAIRMAN AND NON-EXECUTIVE DIRECTORS’ (NEDs) FEES

Purpose and  
Link to Strategy

To recruit, motivate and retain a Chairman and Non-Executive Directors of a high calibre 
by offering a market competitive fee level and which takes account of the specific 
circumstances of 888.

Operation

The Chairman and the Executive Directors determine the fees paid to the Non-Executive 
Directors. The Chairman’s fees are determined by the Remuneration Committee with 
reference to prevailing fee rates amongst other gaming companies. Fees paid to the 
Non-Executive Directors are set by reference to an assessment of the time commitment 
and responsibility associated with each role, and prevailing fee rates amongst other 
gaming companies. Levels take account of additional demands placed upon individual 
Non-Executive Directors by virtue of their holding particular offices, such as Committee 
Chair and/or Senior Independent Director, and travel time to Board meetings (which are 
held outside the UK). Additional fees may be paid as appropriate to reflect increased 
time commitments of the role. 

The Chairman and the Non-Executive Directors are not eligible to participate in any 
bonus plan, pension plan, share plan, or long-term incentive plan of 888. The Chairman 
and Non-Executive Directors are entitled to be reimbursed for any reasonable travel 
and accommodation and other expenses incurred in the performance of their duties 
(including any tax incurred thereon) including any expense deemed a taxable benefit  
in kind and the tax payable thereon.

Opportunity

No maximum. 

DISCRETIONS RETAINED BY THE COMMITTEE IN OPERATING ITS INCENTIVE PLANS
The Committee will operate the annual bonus plan, deferred annual bonus plan and LTIP according to their respective rules. 
The Committee retains discretion in a number of regards to the operation and administration of these plans. These include,  
but are not limited to, the following: 

• the determination of vesting and the extent to which performance targets have been met;

• the determination of the treatment of leavers;

• determination of the extent of vesting in the event of a change of control; and

• adjustments required in certain circumstances (e.g. rights issues, corporate restructuring events and special dividends).

APPROACH TO SETTING REMUNERATION FOR A NEW RECRUIT
The remuneration package for a new Executive Director would take into account the skills and experience of the individual, 
the market rate for a candidate of that experience and the importance of securing the relevant individual. Salary would be 
provided at such a level as is required to attract the most appropriate candidate while paying no more than is necessary.  
The annual bonus and LTIP award would be in line with the Policy. In addition, the Committee may offer additional cash  
and/or share based elements to replace benefits, deferred or incentive pay forfeited by an executive leaving a previous 
employer. It would ensure that these awards would be consistent with awards forfeited in terms of delivery mechanism (cash 
or shares), vesting periods, expected value and performance conditions. For an internal Executive Director appointment, 
any variable pay element awarded in respect of the prior role may be allowed to pay out according to its terms or adjusted 
as relevant to take into account the appointment. In addition, any other ongoing remuneration obligations existing prior to 
appointment may continue. The Committee may agree that 888 will meet relocation expenses as appropriate.

89

Corporate.888.comDirectors’ Remuneration Report continued

SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENT POLICY FOR EXECUTIVE DIRECTORS
Executive Directors have service contracts with up to 12-month notice periods. In the event of termination, the Executive 
Directors’ contracts provide for compensation up to a maximum of base salary plus the value of any benefits (including 
pension), and in the case of the Chief Financial Officer, annual bonus for the unexpired portion of the notice period. This is 
a legacy contractual obligation and will not be provided in the contracts of any new appointments. 888 seeks to apply the 
principle of mitigation in the payment of compensation on the termination of the service contract of any Executive Director. 
There are no special provisions in the service contracts for payments to Executive Directors on a change of control of 888.  
In the event of an exit of an Executive Director, the overriding principle will be to honour contractual remuneration entitlements 
and determine on an equitable basis the appropriate treatment of deferred and performance linked elements of the package, 
taking account of the circumstances. Failure will not be rewarded. If an Executive Director resigns or is summarily dismissed, 
salary, pension and benefits will cease on the last day of employment and there will be no further payments. There are no 
other obligations to pay remuneration, or which could impact remuneration, contained in any service contract other than 
the terms of the Executive Directors’ service agreements described herein. Directors’ service agreements are available for 
inspection at 888’s registered office and at each annual general meeting.

REMUNERATION FOR LEAVERS
Fixed pay
Salary, pension and benefits will be paid up to the length of the agreed notice period or agreed period of gardening leave. 

Variable pay
Where a Director leaves for certain specified reasons such as retirement, as a result of injury, illness or disability or otherwise 
with the agreement of the Committee (sometimes referred to as “good leaver” reasons) the following will apply: 

Annual bonus and annual bonus deferred shares
Subject to performance, a bonus may be payable at the discretion of the Committee pro-rata for the portion of the financial 
year worked. Unvested deferred bonus shares will ordinarily vest in full at the end of the normal vesting period. The Committee 
has discretion to permit in exceptional circumstances such unvested awards to vest early rather than continue on the normal 
vesting timetable, taking into account the Company’s policy for bonuses from 2019, for Executive Directors to retain an interest 
in shares in the Company for two years post-employment. 

LTIPs
Unvested awards under the 888 Long-Term Incentive Plan 2015 would normally vest on the normal vesting date unless the 
Committee determines that such awards shall instead exceptionally vest at the time of cessation, taking into account the 
Company’s policy for awards granted from 2019 for Executive Directors to retain an interest in shares in the Company for two 
years post-employment. Unvested awards will only vest to the extent that the performance conditions have been satisfied 
(over the full or curtailed period as relevant). A pro-rata reduction in the size of awards would normally apply, based upon the 
period of time after the grant date and ending on the date of cessation of employment relative to the normal vesting period. 

Where a Director leaves for any other reason, all annual bonus, annual bonus deferred shares and LTIP awards will lapse 
immediately on cessation. 

Depending upon circumstances, the Committee may consider other payments to settle statutory entitlements, legal claims or 
potential legal claims, in respect of an unfair dismissal award, outplacement support and assistance with legal fees, including 
the statutory obligation in Israel to make a severance payment on cessation for any reason equal to one month’s gross salary 
for every year of service. 

TERMS OF APPOINTMENT FOR NON-EXECUTIVE DIRECTORS 
The Non-Executive Directors serve subject to letters of appointment and are appointed subject to re-election at each annual 
general meeting. The Non-Executive Directors are typically expected to serve for three years, although the Board may invite 
a Non-Executive Director to serve for an additional period. Their letters of appointment are available for inspection at 888’s 
registered office and at each annual general meeting. 

90

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

DIRECTORS’ SERVICE CONTRACTS
The unexpired term of the directors’ service contracts or appointment letters are as follows:

NAME

Brian Mattingley

POSITION

Chairman 

UNEXPIRED TERM OF SERVICE CONTRACT

Terminable at 6 months’ prior written notice. No remuneration 
is payable in respect of any unexpired portion of the term  
of the Chairman’s appointment, including if the Chairman  
is asked to step down from the Board.

Itai Pazner 

Chief Executive Officer

Indefinite subject to termination provisions set out in his 
Agreement. Loss of office provisions are detailed above.

Aviad Kobrine

Chief Financial Officer

12 month notice period expires on 24 January 2021.  
Loss of office provisions are detailed above.

Zvika Zivlin

Non-Executive Director

Anne de Kerckhove Non-Executive Director

Mark Summerfield

Non-Executive Director

Until 8 May 2020. No remuneration is payable in respect 
of any unexpired portion of the term of the Director’s 
appointment, including if the Director is asked to step down 
from the Board.

Until 27 November 2020. No remuneration is payable in 
respect of any unexpired portion of the term of the Director’s 
appointment, including if the Director is asked to step down 
from the Board.

Until 5 September 2022. No remuneration is payable in 
respect of any unexpired portion of the term of the Director’s 
appointment, including if the Director is asked to step down 
from the Board.

All service contracts and letters of appointment are available for inspection at the Company’s registered office and at the 
annual general meeting. 

HOW THE VIEWS OF SHAREHOLDERS ARE TAKEN INTO ACCOUNT WHEN DETERMINING DIRECTORS’ PAY
888 engages with significant investors regarding remuneration issues and in respect of any proposed changes to the  
Directors’ Remuneration Policy and significant changes to operation of that policy and intends to continue doing so.  
Views of shareholders and their representative bodies expressed at the annual general meeting and feedback received  
at other times will be considered by the Committee.

HOW THE VIEWS OF EMPLOYEES ARE TAKEN INTO ACCOUNT WHEN DETERMINING DIRECTORS’ PAY
888 did not consult with employees regarding the Directors’ Remuneration Policy that was brought to shareholders for approval 
in 2019. The Annual Report on Remuneration sets out engagement activities with stakeholders during the year of report. 

In determining the remuneration policy for Executive Directors, the Committee takes account of the policy for employees across 
the workforce. In particular, when setting base salaries for executives, the Committee takes into account the salary increases 
being offered to the workforce as a whole. The overall structure of the remuneration policy for Executive Directors is broadly 
consistent with that for other senior employees, but reflects the additional risks and responsibilities borne by the Executive 
Directors. Executive remuneration and remuneration of senior employees is weighted towards performance-related pay. 888’s 
Senior Vice Presidents all participate in the same annual bonus and long-term incentive arrangements as the Executive 
Directors (at varying levels of quantum) and 888’s Business Leadership Forum also participate in a long-term equity plan.

91

Corporate.888.comDirectors’ Remuneration Report continued

ILLUSTRATION OF APPLICATION OF CURRENT REMUNERATION POLICY
The following charts illustrate the operation of the Directors’ Remuneration Policy for the current Executive Directors (CEO and 
CFO), under three different performance scenarios: ‘Fixed pay’, ‘Target’, and ‘Maximum’. 

The Maximum scenario includes an additional element to represent 50% share price growth from the date of grant to vesting.

CEO – Itai Pazner 

Maximum

27%

31%

42%

$4,392k

Maximum

46%

54%

Target

42%

25% 33% $2,305k

Total: $3,633k

Target

63%

37%

$1,233k

Total: $1,691k

Minimum

100% $978k

Minimum

100%

$776k

$’000 $-

$1,000

$2,000 $3,000 $4,000 $5,000

$’000 $-

$500

$1,000 $1,500 $2,000 $2,500

Fixed

Short-term incentive

Fixed

Short-term incentive

Long-term incentive

LTIP value with 50% share price growth

CFO – Aviad Kobrine

Assumptions:

Maximum

27%

31%

42%

$4,392k

Maximum

46%

54%

• Fixed: Shows fixed remuneration only, base salary  

as at 1 January, taxable benefits (as disclosed for the 
previous financial year) and pension.

Target

42%

25% 33% $2,305k

Total: $3,633k

Target

63%

37%

$1,233k

Total: $1,691k

• Target: Shows fixed remuneration plus 50% of the maximum 

Minimum

100% $978k

Minimum

100%

$776k

$’000 $-

$1,000

$2,000 $3,000 $4,000 $5,000

$’000 $-

$500

$1,000 $1,500 $2,000 $2,500

Fixed

Short-term incentive

Fixed

Short-term incentive

Long-term incentive

LTIP value with 50% share price growth

annual bonus opportunity and 50% of the LTIP award. 

• Maximum: Shows fixed remuneration and maximum annual 

bonus (150% of salary for the CEO and CFO) and LTIP 
(200% of salary for the CEO and no LTIP for the CFO).  
The Maximum scenario includes an additional element  
to represent 50% share price growth from the date  
of grant of the LTIP to vesting (where applicable).

92

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

ANNUAL REPORT ON REMUNERATION

This Annual Report on Remuneration together with the Chairman’s Annual Statement, as detailed on page 84 will be subject 
to an advisory vote at the 2020 AGM. The information on page 95 with respect to Directors’ Emoluments and onwards through 
page 102 has been audited. 

OPERATION OF REMUNERATION POLICY FOR 2020
Set out below is the proposed application of the Remuneration Policy for 2020. 

BASE SALARIES
Salaries for 2020 are set out below. The CEO’s salary was increased by 4% in line with that of the workforce in Israel. There is 
no increase in the salary of the CFO:

Director

CEO
CFO

2020

2019

Increase

ILS 2,620,800 ILS 2,520,000
£460,000

£460,000

4%
0%

ANNUAL BONUS
The CEO and CFO will each have a maximum bonus opportunity of 150% of salary. Our CFO has exceptionally a contractual 
entitlement to an annual bonus opportunity during his notice period and will remain critical to the execution of our strategy 
throughout his notice period. 

The annual bonus will be determined by adjusted EBITDA for 70% of the bonus. In line with last year, targets will be set by 
reference to a range around budget. The remaining 30% will be based on the achievement of strategic objectives set by the 
Committee. This is the first time the Committee has based part of the annual bonus on strategic measures, which is considered 
a critical part of the evolution of the remuneration strategy as the Company continues to navigate a volatile and increasingly 
regulated market. The strategic objectives ensure that the Executive Directors are focused on, and rewarded for, driving and 
developing specific strategic parts of the business that are critical to ensuring future longer-term sustainable growth. 

These objectives are commercially sensitive but in broad terms are focussed on:

• Growing existing business across and within certain specified markets;

• Developing product growth opportunities;

• Progressing with our M&A strategy to identify, develop and grow new business opportunities; 

• Continuing delivery of our responsible gaming proposition, relationships with our regulators and compliance requirements;

• Operational efficiencies. 

The Committee has the discretion under the Directors’ Remuneration Policy to review and scale back the formulaic annual 
bonus outcome (based on the strategic objectives and the adjusted EBITDA targets) if it does not consider that it is 
appropriate in all the circumstances, including taking into account the underlying performance of the Company. 

The Committee has determined that the adjusted EBITDA target range and strategic objectives are commercially sensitive, 
and therefore cannot disclose these prospectively in this report. However, full disclosure of targets and performance against 
them will be disclosed retrospectively in our 2020 Annual Report on Remuneration provided they are no longer commercially 
sensitive at that time.

Any bonus above 100% of salary will be deferred into shares in 888 which will vest in equal annual tranches over three years. 

93

Corporate.888.comDirectors’ Remuneration Report continued

LONG-TERM INCENTIVE PLAN
Award levels
The CEO will be granted an award under the 888 Long-Term Incentive Plan 2015 of 200% of salary. When a new CFO is 
appointed, the individual will be entitled to receive an LTIP award within the terms of our shareholder approved remuneration 
policy. No LTIP award will be granted to our current CFO Aviad Kobrine. 

The Committee has considered carefully the very recent impact of external factors on our share price and has determined 
to maintain normal award levels, noting it has the discretion to ensure that the final vesting outcome is appropriate in all the 
circumstances.

Performance conditions
The Committee has reviewed the performance conditions for the 2020 LTIP awards, in light of the exceptional approach taken 
in 2019 when the Committee based vesting of the entire award on relative TSR targets. 

For 2020, the Committee has determined that the vesting of LTIP awards will return to the pre-2019 approach with 50% of an 
award based on adjusted earnings per share growth targets and 50% on relative TSR. 

Target ranges 
The targets for the 2020 awards are set out below. Straight line vesting will occur between target points.

The target range set for the adjusted EPS element of the 2020 LTIP award is 3% to 9% per annum compounded. Last year, the 
entire LTIP award was based on relative TSR because the Committee was unable to set adjusted EPS targets given the volatile 
and uncertain economic, business and regulatory outlook. The outlook remains difficult but the Committee was keen to return 
to a mix of adjusted EPS and TSR performance targets. In the circumstances the Committee is comfortable that the targets set 
for 2020 are in all the circumstances stretching. 

Measure

Relative TSR*

Adjusted EPS

Weighting 
(% of max award)

Threshold
(25% of max vesting)

Maximum
(100% of max vesting)

50%
50%

Median
3% CAGR

Median + 10% p.a.
compounded
9% CAGR

*  The TSR peer group has been refined for 2020 to remove International Game Technology and OPAP and to introduce Rank Group. This provides a peer group comprising 

Betsson AB, Flutter Entertainments, Gamesys (which was acquired by JPJ), GVC Holdings, Kindred Group, Playtech, William Hill, Sportech and Rank Group.

The 2020 awards will be subject to a two-year post vesting holding period. 

PENSION AND BENEFITS
888 offers a defined contribution pension scheme (via outsourced pension providers) or cash payment in lieu of pension. In 
accordance with standard practice in Israel, Itai Pazner receives personal pension scheme contributions in an amount of 
14.87% of base salary, including a contribution for loss of working capacity. Aviad Kobrine receives an annual cash payment in 
lieu of pension in the amount of 15% of base salary. The pension contributions received by the Executive Directors are aligned 
to those available to the majority of the workforce in Israel where the CEO is based (and other employees in the UK where the 
CFO is based). 

Benefits will continue as for 2019.

Chairman and Non-Executive Directors fees
The Non-Executive Director fees will remain unchanged from 2019:

• Chairman’s fee: £320,000;

• Non-Executive Director fee: £90,000; 

• Senior Independent Director fee: £20,000;

• Chair of a Board committee (inclusive of membership fee): £15,000; and

• Membership of Audit or Remuneration Committee: £5,000.

94

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Remuneration paid to Executive Directors for service in 20191
The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2019 (all amounts 
are in US$‘000).

Executive Directors 

Itai Pazner, CEO 
(24 Jan 2019 onwards)
Aviad Kobrine, CFO

Itai Frieberger, CEO 
(Stepped down 23 Jan 2019 
but remained as a Director)

Salary2
$’000

Taxable
Benefits3
$’000

Annual 
Bonus4
$’000

Long-Term
Incentives5
$’000

Pension6
$’000

2019
2018

2019
2018

2019
2018

681
—

588
601

919
912

99
—

71
55

154
170

766
—

683
251

1,061
387

81
—

152
532

327
913

101
—

88
90

137
136

Total
$’000

1,728
—

1,582
1,529

2,598
2,518

1.  Directors’ remuneration is converted from Sterling and New Israeli Shekels into US$ at the average rate of exchange for the relevant month it was paid save for the annual 

bonus which is converted into US$ at the year-end exchange rate.

2.  Salaries for 2019 were ILS 2,520,000 for Itai Pazner, ILS 3,275,000 for Itai Frieberger and £460,000 for Aviad Kobrine. 
3.  Benefits for Aviad Kobrine include car allowance and health, disability and life insurance; and for Itai Pazner and Itai Frieberger include convalescence and health insurance 

for the individual and their family, contribution to “study fund” up to the Israeli tax-free ceiling (with the excess up to 7.5% of Itai Frieberger’s salary paid in cash), car 
allowance (as well as gross-up of car allowance for Itai Frieberger), and meal allowance.

4.  A breakdown of the 2019 annual bonus targets and the extent of their achievement is set out overleaf. Out of the total bonus payment made to Itai Pazner of ILS 2,645,533 
(total of 111.9% of salary), an amount equal to 100% of salary (ILS 2,520,000) is paid in cash, and the excess portion above 100% of salary (ILS 125,533) is to be deferred 
into shares under the DSBP. Out of the total bonus payment made to Aviad Kobrine of GBP 514,740 (total of 111.9% of salary), an amount equal to 100% of salary (GBP 
460,000) is paid in cash, and the excess portion above 100% of salary (GBP 54,740) is to be deferred into shares under the DSBP. Out of the total bonus payment made  
to Itai Frieberger of ILS 3,664,729 (total of 111.9% of salary), an amount equal to 100% of salary (ILS 3,275,000) is paid in cash, and the excess portion above 100% of salary 
(ILS 389,729) is to be deferred into shares under the DSBP.

5.  Performance-based long-term incentives are disclosed in the financial year in which the performance period ends. LTIPs for the single total figure in 2019 are the value of 

the 2017 LTIP awards, for which the performance period ended on 31 December 2019, and will vest in 2020. The value is based on the average share price for the last three 
months of FY19 of $2.07 compared to a share price on the date of grant of $3.38 (£2.73). The value will be restated in the 2020 Annual Report on Remuneration using the 
actual share price on vesting. The long-term incentive for Itai Pazner was awarded to him in 2017 prior to his appointment as CEO. The full vesting value is shown in the table 
above (and not a time apportioned amount).

6.  888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu of pension. In accordance with standard practice in Israel, Itai Pazner is 

granted personal pension scheme contributions in an amount of 14.29% of base salary (Itai Frieberger: 13.99% of base salary), in addition to 0.6% of base salary contribution 
for loss of working capacity (Itai Frieberger: 0.9% of base salary). Aviad Kobrine receives a cash payment in lieu of pension in the amount of 15% of base salary. 

NON-EXECUTIVE DIRECTORS’ AND CHAIRMAN’S FEES 

Non-Executive Directors 

Ron McMillan2

Zvika Zivlin

Anne De Kerckhove

Mark Summerfield3

Brian Mattingley (Executive Chairman)

1.  “Other” for Brian Mattingley reflects reimbursement of expenses connected with his role.
2.  Ron McMillan stepped down from the Board on 9 May 2019.  
3.  Mark Summerfield was appointed as a Non-Executive Director on 5 September 2019. 

Fee
$’000

Other1
$’000

Total
$’000

2019
2018

2019
2018

2019
2018

2019
2018

2019
2018

70
160

153
134

128
120

43
—

409
407

—
—

—
—

—
—

—
—

23
24

70
160

153
134

128
120

43
—

432
431

95

Corporate.888.com 
 
Directors’ Remuneration Report continued

ANNUAL BONUS PAYMENTS IN RESPECT OF 2019 PERFORMANCE
The annual bonus opportunity was 150% of base salary and the bonus was determined by reference to challenging adjusted 
EBITDA targets based around budget. Annual bonus in excess of 100% of salary is deferred into shares in one-third tranches 
for one, two and three years. 

EBITDA PERFORMANCE
The extent to which the EBITDA performance condition in respect of 2019 performance was achieved is as follows: 

Performance Measures

Like-for-like adjusted EBITDA 
Itai Pazner
Aviad Kobrine
Itai Frieberger

Target
(50% pay-out)

Max
(100% pay-out)

Actual performance
% of maximum

 $93.4m 110% target $102.7m

 $98.0m

Bonus awarded

74.6% of maximum
$766k
$683k
$1,061k

To enable performance to be determined and tested on the basis on which the targets were originally set, the Committee has 
determined a range of criteria, which have been applied consistently for several years. On this basis, EBITDA is adjusted to take 
into account of:

• the Group’s withdrawal from any markets during the year, to provide an assessment of the underlying performance of the 

core business; 

• changes to gaming taxes arising in the year that were not included at the start of the year when the targets were set; and

• movements in foreign exchange rates from budgeted rates (like-for-like adjusted EBITDA growth is calculated on a constant 

currency basis).

The Committee agreed the following adjustments to the 2019 reported adjusted EBITDA for bonus purposes.

Adjusted EBITDA

– Constant currency adjustment

– Exit certain markets due to adverse regulatory changes 

– Impact of M&A transactions on operations

Above plan marketing investment with long-term benefit  
(outside of 2019)

Like-for-like Adjusted EBITDA

2019 Reported 
(US$ million)

Adjustments 
(US$ million)

Adjusted EBITDA 
(US$ million)

85.6

4.6

3.4

3.1

1.3

90.2

93.6

96.7

98.0

98.0

As mentioned in the 2018 Remuneration Report, for the first time, the target range for 2019 is lower than the prior year actual 
EBITDA, reflecting the extremely challenging regulatory environment in which 888 operates and the outlook when targets were 
set. The Committee considered at the time that the targets set were as stretching as those set for the previous 
 year given the outlook and regulatory environment. In the circumstances, the Committee considers that preserving the level  
of profitability that management has achieved is an excellent result for 2019 and that the annual bonus payment of 74.6%  
of maximum and LTIP vesting of 30.6% of maximum (see below) are appropriate.

In line with policy, the bonus in excess of 100% of salary will be deferred in shares over one, two and three years for all Directors. 

96

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

LONG-TERM INCENTIVE AWARDS WITH PERFORMANCE PERIOD ENDING IN THE YEAR ENDED 31 DECEMBER 2019
Long-Term Incentive Plan
The 2017 LTIP awards have a performance period that ended on 31 December 2019 and the awards are due to vest in 2020. 
The tables below set out the achievement against the performance conditions attached to the award, resulting in aggregate 
vesting of 30.6%, and the actual number of shares vesting (with their estimated value).

Performance level

Below threshold
Threshold
Stretch or above
Actual achieved

TSR
(relative to a comparator group of five 
gaming companies – Bwin.Party Digital 
Entertainment, Sportech PLC, Ladbrokes PLC, 
Playtech plc and Paddy Power PLC)1

Like-for-like EPS Growth2,3

Performance required

% vesting

Performance required

% vesting

Below median
Median = -5%
33% above median = 27.1%
-11%

0%
25%
100%
0%

Below 15.76%
15.76%
72.8% or above
41.4%

0%
25%
100%
61.2%

1  Relative to a comparator group of five gaming companies – GVC Holdings, Ladbrokes Coral Group plc, Playtech plc, Paddy Power Betfair plc and William Hill plc. On 28 

March 2018, the acquisition of Ladbrokes plc by GVC Holdings plc was completed. As of such date, Ladbrokes plc was delisted and therefore the company was removed from 
the comparator group. In addition, during 2016, Paddy Power plc acquired Betfair plc and changed its listing to Paddy Power Betfair plc. Playtech Ltd listed on 2 July 2012  
and is referred to as Playtech plc.

2  15.76% aggregate EPS growth is the equivalent of 5% EPS growth compounded annually. 72.8% aggregate EPS growth is the equivalent of 20% EPS growth compounded 

annually.

3  Like-for-like EPS growth is calculated as the growth in adjusted EPS between 2016 (the base year) and 2019 (the final year of the performance period). To ensure that the 
comparison is made on a like-for-like basis, adjustments have been made to exclude the impact of the Group’s withdrawal from certain markets and new gaming duties  
and taxes introduced during the period. 

Details of the level of vesting for each Director in respect of awards granted under the 2017 LTIP, based on the above, are 
shown in the table below:

Executive

Itai Pazner 
Aviad Kobrine

Itai Frieberger

Number of
awards 
at grant

Number of
awards
to lapse

Number of 
awards
to vest

128,347
240,110

89,073
166,636

39,274
73,474

515,334

357,642

157,692

Dividend
accrual
on vested
awards

value2 
US$

0
0
0
0

Value of
awards
excluding
Dividend
Accrual1
US$

81,464
152,402

327,091

1  The value of the vested shares is based on the share price of $2.074 (based on the exchange rate of 1.29) being the average share price for the last three months of 2019.
2  Dividends accrue on awards at the date of a dividend payment to the date of vesting and upon exercise the value of the accrued dividends is paid to the employee on the 

number of vested awards.

97

Corporate.888.com 
 
Directors’ Remuneration Report continued

SCHEME INTERESTS AWARDED DURING THE YEAR
The table below sets out the grants under the 888 Holdings plc Long-Term Incentive Plan in 2019. As the 2018 bonus achieved 
was less than 100% of salary, no Deferred Share Bonus Plan awards were made in 2019. 

Itai Pazner was appointed as CEO in January 2019, just prior to the 2019 LTIP awards being granted, and in the circumstances 
the Committee did not consider it appropriate to scale back the level of LTIP awards to take into account the fall in share price 
from the time the 2018 awards were granted. The Committee has the discretion to adjust formulaic remuneration outcomes if it 
considers this appropriate at the time of vesting, for example to take account of windfall gains. 

888 Holdings Plc
Scheme interests awarded during 
the financial year1
$’000

Executive

Itai Pazner
Aviad Kobrine

Award Type 

Grant Date

Number of
awards
granted 

Face value
of awards
granted

Face value 
of awards 
as % salary 

% vesting
at threshold
performance

LTIP
LTIP

12-Mar-19
12-Mar-19

638,3322 
413,9172

$1,390,155 
$901,426 

200%
150%

25%
25%

31/12/2019

1  Face value was calculated using share price on the date of grant, which was £1.67 (12 March 2019). The awards to Itai Pazner were awards of Ordinary Shares, whilst the 

awards to Aviad Kobrine were Nil Cost Options.

2  These awards are due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2021. The award is subject to a TSR 
performance condition versus a peer group comprised of Betsson AB, Flutter Entertainments plc (formerly Paddy Power Betfair plc), GVC Holdings plc, International Game 
Technology plc, JPJ Group plc, Kindred Group, OPAP SA, Sportech plc, Playtech plc, and William Hill plc (25% of the TSR awards vest for median performance with full vesting 
achieved for out-performance the median plus 10% p.a.).

LOSS OF OFFICE PAYMENTS AND PAYMENTS TO PAST DIRECTORS
In 2019, no loss of office payments were made to Executive Directors, and no payments were made to past Executive Directors.

On 14 January 2020, it was announced that Aviad Kobrine will step down from his role as Chief Financial Officer during 2020.  
Mr Kobrine’s remuneration for his notice period and the treatment of his incentive awards, for which he will be treated as a 
good leaver, is set out below. 

• Salary, benefits and pension to be paid for the duration of his notice period.

• Eligible to receive an annual bonus for 2020 (and for the part of 2021) for the duration of his notice period subject to the 

performance targets being met and paid at the normal time. Mr Kobrine exceptionally has a contractual entitlement to be 
eligible for an annual bonus payment for the duration of his notice period whether this is worked or not. It is the Company’s 
intention that Mr Kobrine will work his full notice period and therefore this will be the period for which he is eligible for an 
annual bonus. 

• No LTIP grant for 2020.

• Mr Kobrine’s 2017, 2018 and 2019 LTIP awards will vest at the usual time, subject to performance and will be pro-rated to 

reflect the period of service as a proportion of the total vesting period. 

• The 2019 LTIP award is subject to a two-year post vesting holding period which will continue post employment and annual 

bonus share holding periods will also continue post employment. 

All payments to Itai Frieberger in 2019 are disclosed in the table of remuneration paid to executive directors on page 95.

98

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

DIRECTORS’ SHAREHOLDINGS AND SHARE INTERESTS
The Executive Directors are required to build and maintain a shareholding in 888 worth two times their annual salary as set out 
in the Remuneration Policy.

Details of the Directors’ interests in shares as at 31 December 2019 are shown in the table below. There were no changes in the 
Directors’ interests in shares between 31 December 2019 and the date of this Report.

Number of Ordinary Shares

At 31 December 2019

Unvested
shares with
performance
conditions

Unvested

options1 

with
performance
conditions

Unvested
options1
without
performance
conditions

909,127
—
1,001,291
—
—
—
—

—
898,415
—
—
—
—
—

—
79,665
122,282
—
—
—
—

Vested
unexercised
options1

—
3,570,910
—
—
—
—
—

Total

1,689,649
4,548,990
4,821,530
142,857
30,446
— 
— 

%
achievement
against
shareholding
guideline2

Total for
shareholding
guideline

780,522
3,650,575*
3,820,239 
— 
— 
— 
— 

234%
694%
882%
N/A
N/A
N/A
N/A

Legally
owned

780,522
—
3,697,957
142,857
30,446
—
—

Director

Itai Pazner
Aviad Kobrine
Itai Frieberger
Brian Mattingley
Mark Summerfield 
Zvika Zivlin
Anne De Kerckhove

*  Aviad Kobrine’s shareholdings calculated on an as-exercised basis after tax payment of 55%.
1  Nil Cost Options.
2  The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include legally owned 

shares and fully vested but unexercised nil-cost options and deferred bonus share awards both without performance conditions (valued on a net of tax basis).

3  Share price at 31.12.2019 was £1.65
4  FX ILS/GBP = 4.58
5  Includes Closely Associated Persons in accordance with the EU Market Abuse Regulation.

No Director was materially interested during the year in any contract which was significant in relation to the business of 888. 

PERFORMANCE GRAPH 
The following graph shows 888’s performance, measured by TSR, compared with the performance of the FTSE 250 Index.  
The Directors consider that the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member  
of this index for a significant period of the time covered by the chart.

Value of £100 Sterling in 888 1/1/2010 – 31/12/2019 vs FTSE 250

400

350

300

250

200

150

100

50

0

31 Dec
2009

31 Dec
2010

31 Dec
2011

31 Dec
2012

31 Dec
2013

31 Dec
2014

31 Dec
2015

31 Dec
2016

31 Dec
2017

31 Dec
2018

31 Dec
2019

888 Holdings

FTSE 250

99

Corporate.888.com 
Directors’ Remuneration Report continued

TOTAL REMUNERATION HISTORY FOR CEO
The table below sets out the total single figure remuneration for the CEOs over the last ten years with the annual bonus paid 
as a percentage of the maximum and the percentage of long-term share awards where the performance period determining 
vesting ended in the year. 

2010

20111

20122

2013

2014

20153,4

20165

2017

2018

2019
Itai 
Frieberger

20196
Itai 
Pazner

Total remuneration 
($000s)
Annual bonus (%)
LTIP vesting (%)

958
100%
0%

3,783
100%
100%

1,060
100%
0%

1,275
100%
0%

1,331

5,415
100% 100%
59%

0%

1,855
100%
100%

10,771
100%
100%

2,518
29.2%
73.8%

465
74.6%
30.6%

1,728
74.6%
30.6%

1  Gigi Levy was the CEO of 888 in 2010. Mr Levy resigned as CEO of 888 as of 30 April 2011. 
2  Brian Mattingley was appointed as CEO on 27 March 2012.
3  Brian Mattingley’s total remuneration in 2015 included a phantom award granted to him on 27 March 2012 and which vested on 27 March 2015. 
4  Reflects Brian Mattingley’s tenure as CEO until 13 May 2015.
5  Itai Frieberger was appointed as CEO on 2 March 2016 and stepped down as CEO on 23 January 2019. Remuneration is salary, benefits, pension and annual bonus for the 

period as CEO and the total LTIP value for 2019. 

6  Itai Pazner was appointed as CEO on 24 January 2019. Remuneration is salary, benefits, pension and annual bonus for the period as CEO and the total LTIP value for 2019. 

PERCENTAGE CHANGE IN CEO REMUNERATION COMPARED TO THE AVERAGE FOR OTHER EMPLOYEES
The following table sets out the percentage change in salary, taxable benefits and annual bonus from financial year 2018 to 
financial year 2019, for both the CEO and employees of the Group taken as a whole. Exchange rates were normalized for 2019 
in order to neutralise foreign exchange effects.

Base salary
Benefits
Bonus

Year on year
change CEO 
(2019 vs. 2018)

Year on year 
change Employee
(2019 vs. 2018)

-22%
-37%
100%

0%
-7%
3%

The salary figure includes base salary together with other payments made to the employees (e.g. sick pay, vacation pay), but 
excluding discretionary bonuses. The benefits figure includes benefits granted to employees which are not part of salary (e.g. 
medical insurance, meals, further education funds). Pension amounts are not included in benefits. The short-term incentives 
figure solely includes bonuses, which are based on an estimation by the Company based on the bonus accrual, since bonuses 
are generally paid to Group employees in April in respect of the previous financial year. Exchange rates were normalized for 
2019 in order to neutralise foreign exchange effects. Annual bonus is the bonus averaged across all employees. 

CEO PAY RATIO

2019

Salary
Total pay

Method

25th 
percentile

50th 
percentile

75th 
percentile

A

1:25

1:19

1:15

CEO

$709,878
$1,808,299

25th
percentile

$54,100
$73,000

50th
percentile

$71,000
$95,000

75th 
percentile

$94,700
$123,000

The table above sets out the CEO pay ratio for 2019. The ratios have been calculated as far as practicable following the 
methodology in Option A, as this is the most accurate method of calculation. The CEO pay is compared to the pay of our 
Israeli employees at the 25th, 50th and 75th percentile. 

The reward policies and practices for our employees are aligned to those set for the Executive Directors, including the CEO and 
on this basis the Committee is satisfied that the median pay ratio is consistent with the pay, reward and progression policies 
across the 888 Group employees. 

100

888 Holdings plc Annual Report & Accounts 2019 
 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

RELATIVE IMPORTANCE OF SPEND ON PAY
The following graph sets out the actual expenditure by 888 in financial years 2018 and 2019 on items that were the most 
significant outgoings for 888 in the last financial year, including on remuneration to Group employees. 

+4%

162

155

-1%

105 103

s
n
o

i
l
l
i

m
$
S
U

180

160

140

120

100

80

60

40

20

0

+83%

105

57

-29%

57

40

Employee pay & 
benefits*

Selling &
marketing expenses

Dividends

Tax**

*  Employee pay & benefits:
  Employee pay & benefit is according to note 6.
  Employee pay & benefits are included SBC (Equity and Cash settled).
**  Tax

2018

2019

YOY increase is mainly derived from:
1  Tax in 2018 includes US$22.4 million release of provision following receipt of tax assessments in respect of legacy VAT relating to the provision of gaming services  

in Germany prior to 2015.

2 UK POC3 regime commenced in April 2019, couple with changes in tax rate in Italy and Romania, accompanied by growth in activity.

The comparables chosen were the following:

• The employee pay figure includes employee benefits in accordance with the financial statements (including both staff costs 

and share benefit charges). 

• Sales and marketing expenses – This reflects the amount invested in development of the future revenue stream of 888 driven 

by customer acquisition.

• Dividends – This reflects amounts distributed to shareholders.

• Taxes and duties – This is a necessary cost of doing business in a regulated business environment.

COMMITTEE MEMBERS, ATTENDEES AND ADVICE
The Remuneration Committee consists solely of Non-Executive Directors, Zvika Zivlin (Chair), Anne de Kerckhove,  
Ron McMillan (until 4 April 2019) and Mark Summerfield (from 16 March 2020). Details of attendances at Committee meetings 
are contained in the statement on Corporate Governance on page 76. The Chairman and Company Secretary attend 
meetings by invitation.

The Remuneration Committee’s remit is set out in its Terms of Reference which are available at https://corporate.888.com/
investor-relations/corporate-governance/board-committees. The Committee’s remit has been updated to take into account 
the updated UK Corporate Governance Code.

101

Corporate.888.com 
Directors’ Remuneration Report continued

REMUNERATION COMMITTEE ADVISER
Korn Ferry was appointed Remuneration Committee adviser to 888 on 30 November 2018 following a tender process. 

The primary role of the adviser to the Committee is to provide independent and objective advice and support to the 
Committee’s Chair and members. Korn Ferry has discussions with the Committee Chair on a regular basis to discuss executive 
and wider Group remuneration matters, reporting, regulation, investor views and process. Korn Ferry does not provide any 
other services to 888. The Committee undertakes due diligence periodically to ensure that its advisers remain independent 
and is satisfied that the advice that it receives from Korn Ferry is objective and independent. Korn Ferry also is a signatory to 
the Remuneration Consultants Group Code of Conduct which sets out guidelines for managing conflicts of interest, and has 
confirmed to the Committee its compliance with the Remuneration Consultants Group Code. 

The total fees paid to Korn Ferry in respect of its services to the Committee for the year ending 31 December 2019 were 
£71,350 (2018: £25,000*). Fees are charged on a ‘time spent’ basis. 

*  Disclosed as nil in 2018 Report as invoiced after year-end.

ENGAGEMENT WITH SHAREHOLDERS
The Committee includes as part of its annual agenda consideration and review of workforce policies and practices and invites 
members of the management team to attend Committee meetings to provide input into the Committee’s considerations.  
A key part of the Group’s SVP for Human Resources and Chief Operating Officer’s roles supported by the CEO are to engage with 
the wider workforce and views and feedback on remuneration are provided to the Committee and wider Board. The Company 
engages with its workforce through a number of different channels (as set out in more detail on pages 60 to 64). Engagement 
with the workforce to explain broader pay policies and practices and the alignment to the Executive Directors’ Remuneration 
Policy is carried out throughout the year focusing on different elements of pay at different times in line with the Group’s annual 
performance, strategy and reward agenda, through a variety of existing engagement channels including town halls and the 
cascade of group communication by the Chief Executive Officer to his key team and then throughout the organisation. 

The Committee is committed to having a transparent and constructive dialogue with our investors and consults with its 
investors to seek feedback on any proposed policy changes and significant operation of policy changes. 

The Committee has spent time considering the introduction of a new long-term incentive structure for our CEO and has 
consulted with investors about this. Given the current market environment, the Committee has concluded now is not the right 
time to introduce an alternative structure although the Committee will consider this matter again later in 2020. 

STATEMENT OF SHAREHOLDER VOTING AT AGM
Details of votes cast for and against the resolution to approve last year’s Chairman’s Annual Statement and the Annual Report 
on Remuneration and separately the Remuneration Policy in 2019 are shown below.

For 
Against
Vote Withheld

Advisory Vote to approve 
Annual Report on Remuneration 
(at 2019 Annual General Meeting)

Advisory Vote to approve 
Remuneration Policy 
(at 2019 Annual General Meeting)

Total number 
of votes

Total number 
of votes

% of votes cast

% of votes cast

237,526,124
14,291,492
2,359

94.32%
5.70%

248,249,462
2,696,883
873,670

98.93%
1.08%

Approved by the Board of Directors and signed on behalf of the Board:

ZVIKA ZIVLIN
Chair of the Remuneration Committee
15 April 2020

102

888 Holdings plc Annual Report & Accounts 2019Audit Committee Report

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

AUDIT COMMITTEE REPORT

engagement with regulatory bodies.

• 888’s exposure to corporation tax, 
VAT and gaming duties in various 
jurisdictions.

• The accounting treatment of 

the BetBright and Costa Bingo 
acquisitions, as well as the carrying 
value of goodwill and other intangible 
assets relating to prior acquisitions 
and their related disclosures in the 
financial statements.

• The adequacy of 888’s IT systems and 
controls and review of cyber-attack 
and data protection incidents and 
management response.

• The adequacy of the systems and 

controls on which management relies.

• The Board’s assessment of risk, 

risk appetite and the risk register 
prepared by management.

• The viability statement and going 
concern statement prepared by 
management. 

• 888’s anti-bribery obligations.

• 888’s anti-money laundering 

obligations.

Further information on the Committee’s 
responsibilities and the way they were 
discharged are set out below and are 
available on 888’s corporate website: 
corporate.888.com. 

We seek to respond to shareholders 
expectations in our reporting and would 
welcome feedback. I am available to 
speak with shareholders at any time 
and shall also be available at the 
Annual General Meeting on 20 May 
2020 to answer any questions. 

Sincerely,

MARK SUMMERFIELD
Chair of the Audit Committee
15 April 2020

the external auditors an independent 
view of the key disclosure issues  
and risks. 

At the request of the Board, the 
Committee has reviewed this Annual 
Report and advised that it considers 
that sufficient information has been 
provided to give shareholders a fair, 
balanced and understandable account 
of the Group’s business and allow them 
to assess its position and performance, 
business model and strategy. The 
Committee has also ensured that the 
financial performance aspects of all 
communications with shareholders were 
properly considered.

Risk management is a Board 
responsibility. However, the Committee 
has worked with the Board and Group 
management during Board meetings 
to ensure that significant risks are 
considered on an ongoing basis and 
that appropriate responsibilities and 
accountabilities for the related controls 
have been set. 

An associated Committee responsibility 
is to review the scope, nature and 
effectiveness of internal and external 
audits. Internal audit work is conducted 
by Deloitte, and the scope of their plan 
is agreed with both management and 
the Committee to ensure it helps the 
Board consider the effectiveness of 
controls over certain of the significant 
risks disclosed in these accounts. 

The Committee also monitors and 
reviews the key aspects of 888’s 
external audit, which is conducted 
by EY. EY Limited, Gibraltar is the 
statutory auditor of the Company 
including for the purposes of issuing an 
audit report pursuant to the Gibraltar 
Companies Act 2014. Ernst and Young 
LLP are the auditors for the purposes 
of the Company preparing financial 
statements as required pursuant to the 
UK Listing Rules and the Disclosure and 
Transparency Rules.

Amongst other things, during the year 
the Committee considered:

• The complex legal and regulatory 

environment in which 888 operates, 
together with changes in laws and 
governance regulations that may 
impact 888’s business, sector and 
market and the Group’s ongoing 

LETTER TO 
SHAREHOLDERS

DEAR SHAREHOLDERS,
On the following pages we set out 
the Audit Committee Report for 
2019, providing an overview of the 
Committee’s role and the matters it 
considered during the year. This is 
my first report and I can reassure 
shareholders that I have inherited a 
Committee that is working well, with the 
right mix of skills and experience to 
provide constructive, yet independent 
and robust, challenge and support to 
both management and our auditors. 
I would like to thank my colleagues 
on the Committee for their help and 
support since my appointment.

During the year, the Audit Committee 
has continued to carry out a key 
role within the Group’s governance 
framework, supporting the Board in 
risk management, internal control and 
financial reporting. The Committee 
has monitored the integrity of the 
financial statements, in particular 
exercising oversight of 888’s financial 
reporting policies and considering 
the significant financial reporting 
judgments applied in preparing the 
financial statements, as well as the 
implementation of new accounting 
standards. It has also ensured that 
disclosures in the financial statements 
are appropriate and obtained from 

Corporate.888.com

103

Audit Committee Report continued

COMMITTEE COMPOSITION
During 2019, the Committee comprised three independent 
Non-Executive Directors, except during the period following 
the resignation of Ron McMillan (Chair) in April 2019, until the 
appointment of Mark Summerfield (Chair) in September 2019; 
Zvika Zivlin and Anne de Kerckhove served as members  
of the Audit Committee throughout the year. 

Two members constitute a quorum. The Committee requires 
the inclusion of at least one financially qualified member with 
recent and relevant financial experience. The Committee’s 
Chairmen fulfilled that requirement. The Committee as a 
whole has competence relevant to the online gaming sector 
and all members of the Committee have an understanding 
of financial reporting, 888’s internal control environment, 
relevant corporate legislation, the functions of internal and 
external audit and the regulatory and compliance framework 
of the business. Specifically, Mr. Zivlin has extensive business 
experience through his various roles, Mr. McMillan has served 
in the past as the auditor of companies in the betting and 
gaming sector, Mr. Summerfield was both an auditor and 
worked within the sector, and Ms. de Kerckhove has extensive 
strategy, entrepreneurial and sector experience. Details of 
meetings of the Audit Committee are set out in the Corporate 
Governance Report on page 76.

The timing of Audit Committee meetings is set to 
accommodate the dates of release of financial information 
at the half-year and full-year ends and the approval of scope 
and outputs from work programmes executed by the internal 
and external auditors.

In addition to scheduled meetings, the Chairmen of the 
Committee met with the Chief Financial Officer and the 
internal and external auditors on a number of occasions. 
Although not members of the Committee, the Chairman,  
Chief Executive Officer and Chief Financial Officer normally 
attend meetings, together with representatives from the 
internal and external auditors.

RESPONSIBILITIES
The committee is responsible for:

• Monitoring the integrity of 888’s financial statements  

and reviewing significant financial judgments;

• Reviewing internal financial controls and management’s 

response to required corrective actions identified in both 
internal and external audit reports;

• Monitoring and reviewing the effectiveness of the internal 

audit function;

• Overseeing the effectiveness of the external audit process, 
reviewing and monitoring the external auditor’s objectivity 
and independence, and agreeing their terms  
of engagement and remuneration; 

• Developing and implementing a policy on the engagement 
of the external auditor to supply non-audit services; and

• Assisting the Board in its consideration of internal control 

and risk management systems and determining appropriate 
mitigation actions to the risks identified.

OUR FOCUS IN 2019
In planning its work, the Committee has reference to the 
significant risks that may have an impact on the financial 
statements. During the year, there were no matters where 
there was significant disagreement between management, 
the external auditor and the Committee, or unresolved 
issues that required referring to the Board. The key matters 
discussed by the Committee during the year were as follows:

Legal and regulatory environment 
888 operates within an increasingly regulated marketplace 
and is challenged by regulatory requirements across all 
areas of its business. This creates risk for the Company as 
non-compliance can lead to financial penalties, reputational 
damage and the loss of licences to operate. As part of this 
process, the Board and Audit Committee received updates 
from management and discussed follow-up actions in 
response to regulatory matters relating to customer activity 
in prior periods. The Group manages its regulatory risk with 
input from its legal advisers in order to operate its business in 
compliance with relevant regulatory requirements. The Group 
works with its lawyers to produce regular updates so that the 
Board and Audit Committee understand what is happening  
in the regulatory landscape.

During 2019, the Board and Audit Committee received 
regulatory briefings from the Company’s lawyers and 
reviewed updates on the management of regulatory risk from 
management, as well as reviewing the status of litigation 
involving 888 and the related accounting for 888’s obligations 
in the financial statements. This included examination of the 
changing regulatory landscape in Germany and defence of 
the Company’s position in that market, and implementation 
of the Group’s Brexit planning, as well as various compliance 
and quality assurance controls in various markets as the 
regulatory regimes evolve.

Based on legal advice, the Audit Committee considers whether 
it can quantify reliably the outflow of funds that may result 
from any regulatory actions. For matters where an outflow  
of funds is probable and can be measured reliably, amounts 
are recognised in the financial statements within provisions. 

Taxation 
The Board oversees and sets the Group’s tax strategy  
and evaluates tax risk. In undertaking this task, the Group 
uses its legal and tax advisers. During the year, the Group’s 
legal advisors have kept the Board and Audit Committee 
apprised of both existing and emerging tax risks and, where 
appropriate, these have been considered by the Board  
in conjunction with 888’s commercial strategy.

In 2019, the Board and Audit Committee discussed tax  
related matters including the Group’s German VAT 
proceedings, which are presently under administrative 
appeal. Furthermore, the Committee received detailed 
updates regarding the progress of the Israeli tax audit  
of Random Logic Ltd. The Committee noted that the Group 
registered for taxes in relevant jurisdictions in order to 
ensure timely reporting and payment on the correct basis, 
whilst reserving its position concerning contesting possible 
existence of a liability in appropriate cases. For further 
information, see notes 8 and 27 to the financial statements.

104

888 Holdings plc Annual Report & Accounts 2019GOODWILL AND INTANGIBLE ASSETS 
As set out in note 12 to the consolidated financial statements, 
888 has significant goodwill and other intangible assets 
relating to the acquisitions of the Bingo and AAPN businesses, 
the development of gaming platforms and software, and 
the internal costs incurred in respect of the new data centre 
project in Dublin. 

The Audit Committee reviewed the cash flow forecasts 
supporting the carrying value of goodwill and other intangible 
assets, including the key assumptions and estimates, as well 
as the impact of the recent regulatory developments on 
the business, and satisfied itself that no impairments were 
required in relation to carrying values.

In addition, the committee reviewed the Board paper in 
relation to the appropriateness of the capitalisation of  
costs relating to the development of gaming platforms  
and software with a view to understanding and mitigating  
the financial reporting risks involved. 

BetBright and Costa Bingo Acquisitions
In February 2019, 888 acquired certain assets primarily 
comprising the Costa Bingo business from Jet Management 
Group Limited, for £18 million. Furthermore, in April 2019, 888 
acquired the assets of BetBright comprising primarily of its 
sports betting platform, for US $19.3 million. The Group used 
the services of an independent valuation expert to assist with 
the fair valuations and purchase price allocations. The Audit 
Committee also reviewed the cash flow forecasts supporting 
the varying book values including the key assumptions and 
estimates and satisfied itself with the resulted goodwill and gain.

Revenue Recognition and Development Costs Capitalisation
Revenue recognition and the capitalisation of development 
costs are areas of material risk in relation to the preparation 
of the financial statements. The Committee has considered 
the Group’s accounting policies in these areas and the 
internal controls which are in place, and has concluded that 
the Group’s recognition of income and capitalisation of 
development costs is appropriate. 

IT systems
888’s IT systems are complex and predominantly 
developed in-house. The success of the business relies on 
the development of IT platforms that are innovative and 
appealing to customers. In addition, the integrity and security 
of the IT systems are vital from a commercial standpoint as 
well as to ensuring a robust control environment.

During the year, the Audit Committee has reviewed a report 
from internal audit on the Group’s Security Operations Center 
and cyber incident response capability and discussed the 
findings with management.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Internal controls and risk management
The Board has overall responsibility for ensuring that the 
Group maintains a sound system of internal control. There 
are inherent limitations in any system of internal control, 
and no system can provide absolute assurance against 
material misstatements, loss or failure. Equally, no system 
can guarantee elimination of the risk of failure to meet 
the objectives of the business. Against this background, 
the Committee has together with the Board developed 
and maintained an approach to risk management that 
incorporates risk appetite and tolerance, the framework 
within which risk is managed and the responsibility and 
procedures pertaining to application of the policy.

The Group is proactive in ensuring that corporate and 
operational risks are identified, assessed and managed  
by identifying suitable controls. A corporate risk register  
is maintained which details

1.  The risks and impact they may have;

2.  Actions to mitigate risks;

3.  Risk scores to highlight the likelihood and implications 

of occurrence;

4.  The owners of risks; and

5.  Target dates for actions to mitigate.

A description of the principal risks is set out on pages 32 to 41.

The Board has confirmed that it has carried out a robust 
assessment of the principal risks facing 888, including those 
which threaten its business model, future performance, 
solvency or liquidity. 

105

Corporate.888.comFAIR, BALANCED AND UNDERSTANDABLE
The Committee considered whether the 2019 Annual Report 
is fair, balanced and understandable, and whether it provides 
the necessary information to shareholders to assess the 
Group’s performance, business model and strategy. The 
Committee considered management’s assessment of items 
included in the financial statements and the prominence 
given to them. The Committee and subsequently the Board 
were satisfied that, taken as a whole, the 2019 Annual Report 
and Accounts are fair, balanced and understandable.

PERFORMANCE OF AUDIT COMMITTEE
The Audit Committee’s performance was evaluated as part 
of the Board evaluation carried out during 2019, as detailed 
on page 80. The overall conclusion of the review was that the 
Committee remains effective in discharging its functions and 
reporting to the Board.

INTERNAL AUDITORS
The Group’s internal audit function is outsourced to Deloitte. 
The Audit Committee reviewed and monitored the internal 
audit plan in accordance with the principal risks to 888’s 
business as set out in the Risk Register. It has also reviewed 
reports from Deloitte in relation to all internal audit work 
carried out during the year and monitored response and 
follow up by management to internal audit findings. In the 
past three years, the internal auditors have reviewed various 
aspects of 888’s customer services and business operations, 
finance, B2B and B2C activities, product technologies, human 
resources and regulation. In 2019, Deloitte issued reports 
on B2B compliance, responsible gaming, Romania location 
review, accounts payable, anti-money laundering and source 
of funds, accounts receivable, UK gaming tax, implementation 
of board resolutions, and follow up of previous internal audit 
recommendations, as well as presenting the internal audit plan. 
While no critical issues were identified by Deloitte, a number 
of matters were identified which required modifications to 
procedures and improved controls which either have been or 
are being implemented by management. The Committee has 
evaluated the performance of Deloitte, and has concluded 
that they provide constructive challenge and consistently 
demonstrate a realistic and commercial view of the business.

Audit Committee Report continued

Internal controls and risk management continued
In addition to the matters described above, the work of the 
Committee during the year included:

• Reviewing the draft interim and annual reports and 

considering:

1.  The accounting principles, policies and practices 

adopted and the adequacy of related disclosures  
in the reports;

2.  Application of IAS 36;

3.  The significant accounting issues, estimates and 

judgments of management in relation to financial 
reporting, including impairment;

4.  Whether any significant adjustments were required 

arising from the audit; 

5.  Compliance with statutory tax obligations and the 

Company’s tax policy;

6.  Whether the information set out in the Strategic Report 

was balanced, comprehensive, clear and concise and 
covered both positive and negative aspects  
of performance; and

7.  Whether the use of ‘alternative performance measures’ 

obscured IFRS measures.

• Meeting with internal and external auditors, both  
with and in the absence of the Executive Directors.

• Reporting to the Board on how it has discharged  

its responsibilities.

• Making recommendations to the Board in respect  
of its findings in respect of all of the above matters.

• Review and approval of the external audit fee.

The Board considers that the processes undertaken by the 
Audit Committee continue to be appropriately robust and 
effective and in compliance with the guidance issued by the 
FRC. During the year, the Board has not been advised by the 
Audit Committee of, nor identified itself, any failings, frauds or 
weaknesses in internal control which it has determined to be 
material in the context of the financial statements.

The Committee believes that appropriate internal controls 
are in place through the Group, that 888 has a well-defined 
organisational structure with clear lines of responsibility and 
a comprehensive financial reporting system. The Committee 
also believes that the Company complies with the FRC 
Guidance on Risk Management, Internal Control and Related 
Financial and Business Reporting.

GOING CONCERN AND FINANCIAL VIABILITY
The Committee reviewed the appropriateness of adopting the 
going concern basis of accounting in preparing the full year 
financial statements and assessed whether the business was 
viable in accordance with the Code. The assessment included 
a review of the principal risks facing the Group, their financial 
impact, how they are managed, the availability of finance 
and the appropriate period for assessment. The committee 
challenged the identification of these significant risks and the 
assumptions comprising the viability analysis carried out by 
management. The Group’s viability statement is on page 48.

106

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

AUDIT AND NON-AUDIT WORK
The Audit Committee remains mindful of the attitude 
investors have to the auditors performing non-audit services. 
The Committee has clear policies relating to the auditors 
undertaking non-audit work and monitors the appointment 
of the auditors for any non-audit work involving fees above 
US$0.1 million, with a view to ensuring that non-audit work 
does not compromise the Company’s auditors objectiveness 
and independence. The Committee is committed to ensuring 
that fees for non-audit services performed by the auditors will 
not exceed 70% of aggregate audit fees measured over a 
three-year period.

Minor non-audit work carried out by the external auditors  
for the Group in 2019 amounted to £55,000 (2018: £16,000). 
In 2019, the Company paid the external auditors for the 
statutory audit of the consolidated financial statements  
an amount of US$0.8 million (2018: US$0.7 million).

EXTERNAL AUDITORS
EY has been the Company’s external auditor since their 
appointment in 2014. The partners responsible for the 
external audit are Angelique Linares, a partner in EY’s 
Gibraltar office, and Philip Young, a partner in EY’s London 
office, who has replaced Cameron Cartmell who stepped 
down from the audit in 2019 due to rotation requirements.

The Committee has reviewed the performance of EY in 
relation to the 888 audit, a process which involved all Board 
members and senior members of 888’s finance function. 
In particular, 2019 was the first audit under a new London 
partner and the Committee sought feedback on how well the 
change had been handled. The Committee also considered 
whether the changes to the audit made in response to the 
FRC’s review of the 2017 audit were now fully embedded into 
the audit approach. 

The conclusions reached were that EY had performed the 
external audit in a professional manner, and it was therefore 
the Committee’s recommendation that the reappointment 
of EY be proposed to shareholders at the Annual General 
Meeting to be held on 20 May 2020. If reappointed, EY will 
hold office until the conclusion of the next Annual General 
Meeting at which accounts are laid. The audit contract was 
last tendered for the year ending 31 December 2014 and 
no contractual obligations existed that acted to restrict 
the Audit Committee’s choice of external auditors. Under 
the EU Audit Regulation and the Competition and Markets 
Authority “The Statutory Audit Services for Large Companies 
Market Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities)” Order 2014, 
the Company is required to run a competitive tender process 
in respect of auditor appointment no later than 31 December 
2023 year-end. Given EY’s short tenure to date, the Board has 
no present plans to consider an audit tender process. The 
Committee notes and confirms compliance with the other 
provisions of the Competition & Markets Authority Order 2014 
in respect of statutory audit services for large companies.

The Committee reviewed the reports prepared by the  
external auditors on key audit findings and any significant 
deficiencies in the financial control environment, as well  
as the recommendations made by EY to improve processes 
and controls together with management’s responses to those 
recommendations. EY did not highlight any material internal 
control weaknesses and management has committed  
to making appropriate changes to controls in areas 
highlighted by EY. 

107

Corporate.888.comFinancial Statements

INDEPENDENT AUDITORS’ REPORT 
TO THE MEMBERS OF 888 HOLDINGS PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
Opinion
In our opinion:

• 888 Holdings plc’s Group financial statements and parent company financial statements (the “financial statements”) give a 

true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 December 2019 and of the Group’s 
profit for the year then ended;

• the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(‘IFRSs’) as adopted by the European Union;

• the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the 

European Union as applied in accordance with the provisions of the Gibraltar Companies Act 2014; and

• the financial statements have been prepared in accordance with the requirements of the Gibraltar Companies Act 2014, 

and, as regards the Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of 888 Holdings plc which comprise:

GROUP

PARENT COMPANY

Consolidated balance sheet as at 31 December 2019

Balance sheet as at 31 December 2019

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the 
year then ended

Statement of cash flows for the year then ended

Consolidated statement of changes in equity for the year 
then ended

Related notes 1 to 10 to the financial statements including a 
summary of significant accounting policies

Consolidated statement of cash flows for the year  
then ended

Related notes 1 to 27 to the financial statements,  
including a summary of significant accounting policies

—

—

The financial reporting framework that has been applied in their preparation is applicable law and International Financial 
Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, 
as applied in accordance with the provisions of the Gibraltar Companies Act 2014. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may 
come save where expressly agreed by our prior consent in writing.

Basis for Opinion 
We conducted our audit in accordance with International Standards on Auditing (ISAs) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section 
of our report below. We are independent of the Group and parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

108

888 Holdings plc Annual Report & Accounts 2019STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

CONCLUSIONS RELATING TO PRINCIPAL RISKS, GOING CONCERN AND VIABILITY STATEMENT
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs require us to 
report to you whether we have anything material to add or draw attention to:

• the disclosures in the annual report set out on page 34 that describe the principal risks and explain how they are being 

managed or mitigated;

• the Directors’ confirmation set out on page 33 in the annual report that they have carried out a robust assessment of the 

principal risks facing the entity, including those that would threaten its business model, future performance, solvency or liquidity;

• the Directors’ statement set out on page 48 in the financial statements about whether they considered it appropriate to 

adopt the going concern basis of accounting in preparing them, and their identification of any material uncertainties to the 
entity’s ability to continue to do so over a period of at least 12 months from the date of approval of the financial statements

• whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 

9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or 

• the Directors’ explanation set out on page 48 in the annual report as to how they have assessed the prospects of the entity, 

over what period they have done so and why they consider that period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they fall 
due over the period of their assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions.

Key audit matters

• Going concern assessment and covenant compliance

• Regulatory and legal risks

• Taxation 

• Revenue recognition

Audit scope

• Impairment of Bingo and AAPN cash generating units

• We performed an audit of the complete financial information of two components, 
one being a subsidiary in Israel and the other being the remainder of the Group.

• The components where we performed full audit procedures accounted for 100% of 

Profit before tax, Revenue and Total assets.

Materiality

• Overall Group materiality of US$2.2m which represents 5% of Profit before tax. 

KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in 
the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate 
opinion on these matters. All work on the Key audit matters was conducted by the Group audit team.

109

Corporate.888.comINDEPENDENT AUDITORS’ REPORT 
CONTINUED

RISKS

OUR RESPONSE TO THE RISK

KEY OBSERVATIONS 
COMMUNICATED TO  
THE AUDIT COMMITTEE

GOING CONCERN ASSESSMENT AND 
COVENANT COMPLIANCE
The outbreak of COVID-19 has resulted in the 
postponement and cancellation of sporting 
events, which will negatively impact 888’s 
revenues from sports.  This has significantly 
increased the uncertainties inherent in the 
going concern assessment. 

Management have updated their base case 
forecast to reflect the impact of COVID-19, in 
particular  the cancellation of sports events, 
until September 2020.   
A downside scenario has been run on the 
assumption of a 20% decline in Casino, Poker 
and the continued suspension of sporting 
events until April 2021. In the down side 
scenario, Management have assumed the 
related reductions in revenue derived costs, 
such as gaming taxes and royalties as well as 
reductions in marketing costs and overheads.

Management have also modelled an extreme 
downside scenario reflecting a shutdown of 
Sport revenues until April 2021 and a very 
substantial decline in Casino, Poker and Bingo 
revenues, in which case the group would take 
further rationalisation of its cost base including 
reduction of variable operating costs such as 
marketing expenditure, overheads and cuts to 
discretionary capital expenditure.

888’s forecast liquidity and covenant 
compliance are key considerations when 
considering the appropriateness of adopting 
the going concern basis of accounting.

Refer to Financial Review (page 31); Refer 
to the Audit Committee Report (page 106); 
Accounting policies; and Note 2.1 of the 
Consolidated Financial Statements (page  121)

REGULATORY AND LEGAL RISKS
• At 31 December 2019, the Group has 

provided US$10.2m (2018: US$11.3m) in 
respect of ongoing legal disputes.

•  Given the industry and jurisdictions in which 
the Group operates, as described in the 
Principal Risks and Uncertainties on page 
32, there is a risk that the Group will operate 
without an appropriate licence, have an 
existing licence adversely affected, or be 
subject to other regulatory sanctions and 
gaming duties, and in certain jurisdictions 
VAT or equivalent taxes..

110

•  Confirmed our understanding of 888’s going 

•  We reported to the Audit Committee that, 

based on our testing performed, we believed 
that the going concern assumption adopted 
in the 2019 financial statements remains 
appropriate after considering management’s 
base case updated for COVID-19.

•  In the downside and extreme downside 

scenarios, management’s key mitigating 
actions include the ability reduce variable 
operating costs and to defer capital 
expenditure, as required.

•  We confirmed that management’s disclosure 
appropriately describes the risks associated 
with 888’s ability to continue to operate as a 
going concern

• Based on our audit work we conclude that 
the accounting for revenue is appropriate. 

concern assessment process as well as 
the review controls in place on the going 
concern model and management’s Board 
memoranda and compared cash on hand 
, and forecast cash generation to forecast 
liability settlement including committed 
dividends to assess liquidity risk;

•  Assessed the flexibility of the business model 
to respond to reduced revenues; Audited 
the reasonableness of all key assumptions, 
namely each revenue stream, gaming duties, 
marketing expenses and overheads through 
reconciliation to the budget approved by the 
Board and comparison with recent actuals, 
as well as their consistency with other areas 
of the audit including impairment assessment

•  Compared the reduction in revenue derived 
costs to the levels of reduction we would 
expect through our other audit work;

•  In the severe downside scenarios, we took 
into account of the impact of potential 
regulatory intervention to ensure responsible 
gambling at a time when consumers could be 
perceived as more vulnerable;

•  Compared the reduction in revenues in 

the reasonable worst case to the decline 
in revenues observed following the 2008 
financial crisis;

•  Recalculated management’s forecast 

covenant ratio compliance calculations to 
check for  breaches of each covenant ratio 
throughout the going concern period under 
management’s base case and downside 
scenario;

•  Compared current trading to the similar 
period last year to assess the impact of 
COVID19, and potential impact on cash  
flows for the remainder of the going  
concern period.

•  Considered the likelihood of management’s 

ability to execute mitigating actions, 
both in timing and amount, to prevent a 
breach of covenants in the downside and 
extreme downside scenarios based on 
our understanding of 888 and the sector 
in particular the ability of management to 
implement overhead cost savings; and

•  Reviewed the appropriateness of 

management’s going concern disclosure in 
describing the risks associated with its ability 
to continue to operate as a going concern 
for a period of 12 months from the date of 
our Auditor’s Report.

•  Understood the Group’s process and 

related controls in respect of regulatory and 
legal risks and the related accounting, and 
assessed whether the controls are designed 
effectively to mitigate the risk.

•  Challenged the appropriateness of the 

group’s assumptions and estimates in relation 
to provisions and contingent liabilities, 
historical payments made by the Group and 
by competitors, emerging industry practice 
and the period to which any provision 
amounts relate, including with respect to anti-
money laundering and responsible gaming in 
the UK and other markets. 

888 Holdings plc Annual Report & Accounts 2019Financial Statements continued 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

RISKS

OUR RESPONSE TO THE RISK

KEY OBSERVATIONS 
COMMUNICATED TO  
THE AUDIT COMMITTEE

REGULATORY AND LEGAL RISKS 
CONTINUED
• Judgement is also applied in estimating 

amounts payable to regulatory authorities in 
certain jurisdictions. This gives rise to a risk 
over the accuracy of accruals and disclosure 
of contingent liabilities. There is also a risk 
that management may influence these 
significant estimates and judgements in 
order to meet market expectations or bonus 
targets.

•  Refer to the significant accounting policies 
(Note 2 on page 121); and Note 27 to the 
Consolidated Financial Statements (page 
154).

•  In respect of the regulatory provisions, we 

discussed any updates to the fact patterns 
with management and the Group’s lawyers 
and read their legal confirmations. The 
Group’s lawyers confirmed that they believed 
the quantum of the provisions for regulatory 
matters are reasonable.

•  Assessed the competence, integrity and 

expertise of the Group’s legal advisers and 
concluded they were appropriate and we 
therefore relied on their opinions.

•  Inquired of management and the Group’s 

legal advisers, HFN and local legal counsels 
involved, where appropriate, about any 
known instances of material breaches in 
regulatory or licence compliance that need 
to be disclosed or required provisions to be 
recorded.

•  Read the Group’s correspondence with 

regulators and tax authorities.

•  Circularised legal confirmations to all 

significant legal management experts as at 
31 December 2019. 

•  Tested the completeness of the Group’s legal 
expenses in coordination with the discussions 
with Group’s legal advisers.

•  Discussed with management their 

interpretation and application of relevant 
laws and regulations, as well as analysis of 
the risks in respect of the group’s operations 
in unregulated markets.

•  Engaged EY Germany legal specialists to 

assist us in understanding the risks in respect 
of online gaming prohibition in Germany.

•  Engaged EY gaming tax specialists to assist 
us in understanding the risks in respect of 
gaming duties and fines in jurisdictions where 
the appropriate tax treatment is uncertain.

•  Assessed appropriateness of disclosures in 

the Annual Report and Accounts.

TAXATION
The Group recognised a taxation charge of 
US$3.7 million in 2019 (2018: US$13.9 million) 
and had income tax payable of US$10.1 million 
at 31 December 2019 (2018: US$11.4 million).

The Group operates in a number of jurisdictions, 
resulting in complexities in the payment of 
and accounting for tax, particularly related to 
Transfer Pricing and Tax Residency. The Group 
faces a risk that given the international nature 
of its operations, material tax exposures may 
not be appropriately provided or disclosed in 
the financial statements.

Refer to the Audit Committee Report (page 
103); significant accounting policies (Note 
2 on page 124); and Notes 8 and 14 to the 
Consolidated Financial Statements (pages 136 
and 142).

• Understood the Group’s process and related 

• With assistance from tax specialists in 

each major jurisdiction, we have concluded 
that management’s judgements in relation 
to the taxation charge and provisions are 
materially correct and the related disclosures 
are appropriate.

controls over the identification and mitigation 
of taxation risks and the related accounting.

•  Obtained and read the results of the third-

party tax studies obtained by the group and 
reviewed its correspondence with the relevant 
tax authorities, in order to support the tax 
position of the Group as recorded in the 
financial statements.

•  We read the Group Transfer Pricing policy 
and Permanent Establishment (PE) risk 
assessment prepared by management and 
their legal adviser (HFN) to understand 
the context of the group’s international tax 
strategy.

•  With support from our international tax 
experts, we understood management’s 
interpretation and application of relevant tax 
law and formed our own view in relation to 
provisions and contingent liabilities.

•  We read whether the Group’s disclosures 

of its tax estimates and judgements are in 
accordance with IFRS requirements. 

111

Corporate.888.com 
INDEPENDENT AUDITORS’ REPORT 
CONTINUED

RISKS

OUR RESPONSE TO THE RISK

KEY OBSERVATIONS 
COMMUNICATED TO  
THE AUDIT COMMITTEE

REVENUE RECOGNITION
The Group recognised revenue of US$560.3 
million in 2019 (2018: US$540.6 million).

•  We understood and tested the key 

application and manual controls over the 
Group’s principal gaming systems. 

• Based on our audit work, we conclude 

that the accounting for revenue is 
appropriate. 

•  We applied IT-based auditing techniques 
to re-perform the monthly reconciliation 
between the Group’s gaming revenue, cash 
and customer accounts.

•  We performed testing using “test accounts” 
in the live gaming environment for each 
revenue stream to test the interface between 
gaming servers, production systems and cash 
processing system with the Datawarehouse. 

•  We proved that, in aggregate, the revenues 
recognised were equivalent to the cash 
receipts adjusted for known timing 
differences

• We reviewed management’s assessment 
of indicators of impairment in the context of 
other information obtained during our audit 
and particularly where the performance of 
certain products is below management’s and 
external expectations. 

•  We assessed whether the allocation 
of goodwill to CGU’s based on our 
understanding of the business and guidance 
in IAS 36. In particular with relation to AAPN, 
we assessed whether it was appropriate to 
treat the US as one CGU.

•  We corroborated the assumptions used by 
management to budgets and historically 
observed inputs, particularly in respect of 
forecast growth rates, and in the case of 
AAPN the duration of the forecast period, 
and we performed sensitivity analysis where 
there is limited headroom.

The Group’s revenue recognition is highly 
dependent on the Group systems, including 
the Gaming servers and Datawarehouse. 
Systematic errors in calculations which could 
result in incorrect reporting of revenue. 

The Group also makes a number of judgements 
in recognising revenue, principally in respect 
of whether the group is acting as a principal 
or an agent with its B2B customers and 
whether certain customer prizes are treated 
as a deduction from revenue or as a cost. 
Any inappropriate judgements could result 
in a material misstatement of revenue and 
operating expenses. 

There is also a risk that management may 
override controls to influence the significant 
judgements in respect of revenue recognition in 
order to meet market expectations.

Refer to the significant accounting policies 
(Note 2 on page 125); and Note 3 to the 
Consolidated Financial Statements (page 130).

IMPAIRMENT OF BINGO AND AAPN 
CASH GENERATING UNITS
The Group has goodwill relating to AAPN of 
US$30.9m and intangible assets of US$9.9m 
arising from the acquisition in December 2018.

The Group has goodwill relating to Bingo B2C 
of US$104.4m (2018: US$95.4m) and Bingo B2B 
of US$24.9m (2018: US$29.7m).

The Bingo CGU goodwill arises from the 
acquisitions Globalcom (2007), Wink (2009) 
and Jet (2019). 

The Group recognised US$4.2m of goodwill 
on the acquisition of former B2B partner Jet 
during the period. Following the acquisition, 
management undertook a review of the 
goodwill allocated to cash generating units. 
This resulted in an US$4.8m of goodwill being 
reorganised between Bingo B2B to Bingo B2C.

Also included in the carrying value of the Bingo 
cash generating units is intangible assets of 
US$24.6m (2018: US$3.6m). The majority of 
which relates to the value associated with the 
Jet customer list.

There is a risk that these assets are not 
supported by either the future cash flows they 
are expected to generate or their fair value, 
resulting in an impairment charge that has not 
been recognised by management.

Refer to the significant accounting policies 
(Note 2 on page 121); and Note 12 to the 
Consolidated Financial Statements (page 139).

112

•  Based on our audit work, including the 

sensitivities applied, we are satisfied that that 
the carrying value of goodwill is materially 
correct and no impairment is required on any 
cash-generating unit at 31 December 2019. 

•  In respect of the Bingo cash generating 

units, we reported to the Audit Committee 
that the decline in revenues over the last two 
years indicated to us that more conservative 
growth rates should be applied in our 
independent forecast. Using these lower 
growth rates the headroom on both cash 
generating units was reduced, but did not 
indicate an impairment.

•  In respect of the AAPN cash generating unit 
we reported to the Audit Committee that 
the potential size of the US market had 
increased as compared to the prior year, 
and that the company’s assumed market 
share was in line with that achieved in other 
markets, however should the forecast growth 
rates not be achieved an impairment could 
be required. 

•  We reported to the Audit Committee how the 
discount rate assumptions of 8.6% and 15% 
for Bingo and AAPN respectively compared 
with the range of acceptable estimates, 
which we consider to be 8.4%-11% and 
13.7%-17.0% respectively. 

The disclosures in the ARA, in relation to 
short-term and long-term growth rates, 
appropriately describe that a reasonably 
possible change could lead to an 
impairment given the limited headroom 
for the B2B cash generating unit.

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

AN OVERVIEW OF THE SCOPE OF OUR AUDIT
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, 
changes in the business environment and other factors such as recent Internal Audit results when assessing the level of work  
to be performed at each entity.

The Group operates from a small number of locations and the Group’s accounting is centrally managed. In assessing the risk 
of material misstatement to the Group financial statements, we determined that there were two components, one being a 
subsidiary in Israel and the other being the remainder of the Group.

We performed an audit of the complete financial information of both of these components (“full scope”). The components we 
audited therefore account for the entirety of the Group’s revenue, profit before tax and total assets. This is consistent with our 
approach in the prior year.

Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each 
of the components by us, as the primary audit engagement team, or by component auditors from other EY global network 
firms operating under our instruction. 

The Israeli subsidiary was subject to a full scope audit by a component team in Israel and the remainder of the Group was 
audited directly, as a full scope audit, by the Group audit team. 

The Group audit team performed the majority of its audit fieldwork in Israel and to a lesser extent Gibraltar, including auditing 
all of the significant judgements. Non-statutory and statutory audit partners visited Israel at the year-end phase of the audit. 

During this visit they, conducted and reviewed audit work and attended audit closing meetings. 

For the Israeli subsidiary, in addition to the location visits, the Group audit team interacted with the component audit team 
regularly during the various stages of the audit, reviewed key working papers, participated in the component team’s planning, 
including its discussion of fraud and error and were responsible for the scope and direction of the audit process. The allocation 
of responsibilities between the Group audit team and the Israeli component team was such that the audit work on each of 
the areas of risk described above was led by the Group audit team. This gave us sufficient and appropriate evidence for our 
opinion on the Group financial statements.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements 
on the audit and in forming our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to 
influence the economic decisions of the users of the financial statements. Materiality provides a basis for determining the 
nature and extent of our audit procedures.

We determined materiality for the Group to be US$2.2 million (2018: US$3.7 million), which is 5% (2018: 5%) of profit before tax. 
In the prior year we used profit before tax adjusted for exceptional charges. 

We believe that profit before tax provides us with a consistent year on year basis for determining materiality and is the most 
relevant performance measure to the stakeholders of the Group. The decrease from the prior year primarily reflects the 
increase in the gaming tax burden through newly regulated markets and increased gaming tax rates (recognised as operating 
expenses), and fall in revenue, by the Group.

Starting basis

• Profit before tax - US$45.3 million 

(2018: US$108.7 million)

Materiality

• Materiality of US$2.25 million (2018: 
US$3.7 million), representing 5% of 
materiality basis (2018: 5%)

We determined materiality for the parent company 
to be US$1.2 million (2018: US$1.4 million), which is 
2% (2018: 2%) of net assets. 

During the course of our audit, we reassessed initial 
materiality and did not identify the need for any 
significant changes.

113

Corporate.888.comINDEPENDENT AUDITORS’ REPORT 
CONTINUED

PERFORMANCE MATERIALITY
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement 
was that performance materiality was 75% (2018: 75%) of our planning materiality, namely US$1.7 million (2018: US$2.8 million). 
We have set performance materiality at this percentage due to our past experience of the audit, low number of misstatements 
and overall effective internal controls, 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance materiality. The performance materiality set for each component is 
based on the relative scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement 
at that component. In the current year, the performance materiality allocated to Israeli component was US$0.8 million  
(2018: US$1.6 million). The audit work on the remainder of the Group was undertaken using Group materiality. 

REPORTING THRESHOLD
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of US$113,000 
(2018: US$188,000), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming our opinion.

OTHER INFORMATION 
The other information comprises the information included in the annual report set out on pages 01 to 48, including Strategic 
Report, the Directors’ Report and the Corporate Governance Report set out on page 76 other than the financial statements 
and our auditor’s report thereon. The directors are responsible for the other information. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of the other information, we are required to report that fact. 

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the 
other information and to report as uncorrected material misstatements of the other information where we conclude that those 
items meet the following conditions:

• Fair, balanced and understandable set out on pages 74 to 75 – the statement given by the directors that they consider the 
annual report and financial statements taken as a whole is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the group’s performance, business model and strategy, is materially inconsistent with 
our knowledge obtained in the audit; or

• Audit committee reporting set out on pages 103 to 107 – the section describing the work of the Audit Committee does not 

appropriately address matters communicated by us to the audit committee; or

• Directors’ statement of compliance with the UK Corporate Governance Code set out on page 76 – the parts of the Directors’ 
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code 
containing provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose  
a departure from a relevant provision of the UK Corporate Governance Code.

OPINION ON OTHER MATTER PRESCRIBED BY THE GIBRALTAR COMPANIES ACT 2014
In our opinion, the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the financial statements and has been properly prepared in accordance 
with the Act.

114

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

OPINIONS ON OTHER MATTERS AS PER THE TERMS OF OUT ENGAGEMENT LETTER WITH THE COMPANY
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with 
the Gibraltar Companies Act 2014.

In our opinion, based on the work undertaken in the course of the audit:

• the information given in the strategic report and the Directors’ report for the financial year for which the financial statements 

are prepared is consistent with the financial statements and those reports have been prepared in accordance with 
applicable legal requirements;

• the information about internal control and risk management systems in relation to financial reporting processes and about 

share capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Rules and Transparency Rules 
sourcebook made by the Financial Conduct Authority (the FCA Rules), is consistent with the financial statements and  
has been prepared in accordance with applicable legal requirements; and

• information about the company’s corporate governance code and practices and about its administrative, management  

and supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
We have nothing to report in respect of the following matters where the Gibraltar Companies Act 2014 requires us to report  
to you if, in our opinion:

• we have not received all the information and explanations we require for our audit; or

• there are material misstatements in the Directors’ Report based on our knowledge and understanding of the Company  

and its environment obtained in the course of the audit.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION AS PER THE TERMS OF OUR ENGAGEMENT LETTER WITH 
THE COMPANY
In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters which we have been instructed to report to you if, in our opinion:

• adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

• the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns; or

• certain disclosures of directors’ remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit.

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the Directors’ responsibilities statement set out on pages 74 to 75, the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the Directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis  
of accounting unless the Directors either intend to liquidate the Group or the parent company or to cease operations, or have 
no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually  
or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of 
these financial statements. 

EXPLANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED CAPABLE OF DETECTING IRREGULARITIES,  
INCLUDING FRAUD 
The objectives of our audit, in respect to fraud, are; to identify and assess the risks of material misstatement of the financial 
statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement 
due to fraud, through designing and implementing appropriate responses; and to respond appropriately to fraud or suspected 
fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both 
those charged with governance of the entity and management. 

115

Corporate.888.comINDEPENDENT AUDITORS’ REPORT 
CONTINUED

Our approach was as follows: 

• We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the 
most significant are those related to Gambling Regulations and related gaming and indirect taxes in different countries where 
the Group is operating, including the UK, Spain and Germany and other countries, those related to relevant tax compliance 
regulations in Gibraltar and Israel and related to the financial reporting framework (IFRS as adopted by the EU, UK Corporate 
Governance Code, Gibraltar Companies Act 2014 the Listing Rules of the London Stock Exchange and the Bribery Act 2010). 

• We understood how 888 Holdings plc is complying with those frameworks by making enquiries of management and the 

company’s legal counsel (HFN). We corroborated our enquiries through our review of Board minutes, discussion with the audit 
committee and any correspondence with regulatory bodies, our audit procedures in respect of “Regulatory and legal risk” and 
“Taxation” significant risks, as described above.

• We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by 
meeting with management to understand where they considered there was susceptibility to fraud, including in respect of revenue 
recognition. We also considered performance targets and their influence on efforts made by management to manage earnings 
or influence the perceptions of analysts. Where this risk was considered to be higher, we performed audit procedures to address 
each identified fraud risk. These procedures included testing manual journal entries. 

• Based on this understanding, we designed our audit procedures to identify non-compliance with such laws and regulations, 
including anti-money laundering. Our procedures involved audit procedures in respect of “Regulatory and legal risk” and 
“Taxation” significant risks (as described above), as well as review of Board minutes to identify non-compliance with such laws 
and regulations, review of reporting to the Audit Committee on compliance with regulations and enquires of the management 
and HFN. 

• In respect to the Israeli component, any instances of non-compliance with laws and regulations were communicated to the 

Primary team as they arose and were followed up with management by the Primary team. 

• The Group operates in the gaming industry which is a highly regulated environment. The non-statutory audit partner has 

experience serving clients in the gaming industry and has served a variety of public UK-listed companies, including those with 
the majority of their operations overseas. He reviewed the experience and expertise of the engagement team to ensure that the 
team had the appropriate competence and capabilities, which included the use of a specialist where appropriate. The team 
had discussions during planning and throughout the audit in respect of the evolving gaming regulatory environment. 

• We designed our audit procedures to identify non-compliance with such laws and regulations. Our procedures involved 

discussions with management and legal counsel to assess and understand the implications on our audit procedures. Our audit 
procedures in respect of the “Regulatory and Legal risk” are described above in “Key audit matters” section.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

OTHER MATTERS WE ARE REQUIRED TO ADDRESS
• We were appointed by the company on 21 May 2019 to audit the financial statements for the year ending 31 December 2019 and 

subsequent financial periods. We signed an engagement letter on 19 March 2020. 

• The period of total uninterrupted engagement including previous renewals and reappointments is six years, covering the years 

ending 31 December 2014 to 31 December 2019.

• The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company and we 

remain independent of the Group and the parent company in conducting the audit. 

• The audit opinion is consistent with the additional report to the audit committee.

USE OF OUR REPORT
• This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members as a body, for our audit work, for this report, or for 
the opinions we have formed.

PHILIP YOUNG (NON-STATUTORY AUDITOR)  

ANGELIQUE LINARES (STATUTORY AUDITOR)

Ernst & Young LLP  
London 
15 April 2020 

For and on behalf of EY Limited, Registered Auditors
Gibraltar
15 April 2020

The maintenance and integrity of the 888 Holdings plc website is the responsibility of the directors; the work carried out by the 
auditors does not involve consideration of these matters and, accordingly, the auditors accept no responsibility for any changes 
that may have occurred to the financial statements since they were initially presented on the website.

116

888 Holdings plc Annual Report & Accounts 2019Financial Statements continued 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

CONSOLIDATED INCOME STATEMENT 
FOR THE YEAR ENDED 31 DECEMBER 2019

Revenue before VAT accrual release
VAT accrual release
Revenue

Operating expenses
Gaming duties
Research and development expenses
Selling and marketing expenses
Administrative expenses 
Exceptional items

Operating profit before exceptional items, VAT accrual release and share benefit charge
Exceptional items
VAT accrual release
Share benefit charge

Operating profit

Finance income
Finance expenses
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted joint ventures and associate

Profit before tax
Taxation

Profit after tax for the year attributable to equity holders of the parent

Earnings per share
Basic
Diluted

Note

2019
US$ million

2018
US$ million

3
19

4

5

5

23

4

7
7

14

8

9

560.3
—
560.3

(175.9)
(95.5)
(33.6)
(161.8)
(39.0)
(2.3)

59.9
(2.3)
—
(5.4)

52.2

0.5
(7.2)
—
(0.2)

45.3
(3.7)

41.6

529.9
10.7
540.6

(158.1)
(69.9)
(32.8)
(155.0)
(36.2)
11.1

86.8
11.1
10.7
(8.9)

99.7

0.6
(0.7)
9.3
(0.2)

108.7
(13.9)

94.8

11.3¢
11.3¢

26.3¢
25.8¢

CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME 
FOR THE YEAR ENDED 31 DECEMBER 2019

Note

2019
US$ million

2018
US$ million

Profit for the year
Items that may be reclassified subsequently to profit or loss

Exchange differences on translation of foreign operations 

Items that will not be reclassified to profit or loss

Remeasurement of severance pay liability, net of tax

Total other comprehensive (expense) income for the year

Total comprehensive income for the year attributable to equity holders of the parent

The notes on pages 121 to 154 form part of these consolidated financial statements.

41.6

(0.1)

(2.2)

(2.3)

39.3

6

94.8

(0.4)

1.1

0.7

95.5

117

Corporate.888.com 
CONSOLIDATED BALANCE SHEET 
AT 31 DECEMBER 2019

Assets
Non-current assets
Goodwill and other intangible assets
Right-of-use assets
Property, plant and equipment
Investments
Non-current receivables
Deferred tax assets

Current assets
Cash and cash equivalents
Trade and other receivables

Total assets

Equity and liabilities
Equity attributable to equity holders of the parent
Share capital
Share premium
Foreign currency translation reserve
Treasury shares
Retained earnings

Total equity attributable to equity holders of the parent

Liabilities
Non-current liabilities
Deferred tax liability
Interest-bearing loans and borrowings

Current liabilities
Trade and other payables
Provisions
Income tax payable
Interest-bearing loans and borrowings
Severance pay liability
Customer deposits 

Total equity and liabilities

Note

2019
US$ million

2018
US$ million

12
2.2
13
14
17
15

16
17

18
18

23

15
20

19
19

20
6
21

240.4
33.3
13.0
0.9
0.6
2.8

291.0

99.5
42.6

142.1

433.1

3.3
3.7
(2.1)
(0.7)
160.5

164.7

4.0
28.8

32.8

130.9
10.2
10.1
23.7
6.0
54.7

235.6

433.1

200.3
—
11.0
1.1
0.8
1.4

214.6

133.0
33.0

166.0

380.6

3.3
3.6
(2.0)
(1.2)
156.6

160.3

2.3
—

2.3

136.0
11.3
11.4
—
2.2
57.1

218.0

380.6

The consolidated financial statements on pages 117 to 154 were approved and authorised for issue by the Board of Directors 
on 15 April 2020 and were signed on its behalf by:

ITAI PAZNER 
Chief Executive Officer 

AVIAD KOBRINE
Chief Financial Officer

The notes on pages 121 to 154 form part of these consolidated financial statements.

118

888 Holdings plc Annual Report & Accounts 2019Financial Statements continued 
 
 
 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 DECEMBER 2019

Share 
capital
US$ million

Share
premium
US$ million

Treasury
shares
US$ million

Retained
earnings
US$ million

Foreign
currency
translation
reserve
US$ million

Total
US$ million

Balance at 1 January 2018

3.3

3.5

(0.7)

108.7

Profit after tax for the year attributable  
to equity holders of the parent
Other comprehensive (expense) income for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 23)
Acquisition of treasury shares
Exercise of deferred share bonus plan
Issue of shares to cover employee  
share schemes (note 18)

Balance at 31 December 2018

Profit after tax for the year attributable  
to equity holders of the parent
Other comprehensive (expense) income for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 23)
Exercise of deferred share bonus plan
Issue of shares to cover employee  
share schemes (note 18)

Balance at 31 December 2019

—
—

—
—
—
—
—

—

3.3

—
—

—
—
—
—

—

3.3

—
—

—
—
—
—
—

0.1

3.6

—
—

—
—
—
—

0.1

3.7

—
—

—
—
—
(0.8)
0.3

—

(1.2)

—
—

—
—
—
0.5

—

(0.7)

94.8
1.1

95.9
(56.6)
8.9
—
(0.3)

—

156.6

41.6
(2.2)

39.4
(40.4)
5.4
(0.5)

—

160.5

(1.6)

—
(0.4)

(0.4)
—
—
—
—

—

(2.0)

—
(0.1)

(0.1)
—
—
—

—

(2.1)

113.2

94.8
0.7

95.5
(56.6)
8.9
(0.8)
—

0.1

160.3

41.6
(2.3)

39.3
(40.4)
5.4
—

0.1

164.7

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid. 
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted  
from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of 
comprehensive income and other transactions with equity holders. 
Foreign currency translation reserve – represents exchange differences arising from the translation of all Group entities  
that have functional currency different from US$.

The notes on pages 121 to 154 form part of these consolidated financial statements.

119

Corporate.888.comCONSOLIDATED STATEMENT  
OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2019

Cash flows from operating activities
Profit before income tax
Adjustments for: 
Depreciation of property plant and equipment and right-of-use assets
Amortisation 
Interest income
Interest expenses
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted associate
Exceptional items
VAT accrual release
Share benefit charges

Profit before income tax after adjustments

(Increase) Decrease in trade receivables
Increase in other receivables
Decrease in customer deposits
Increase (Decrease) in trade and other payables
Decrease in provisions

Cash generated from operating activities
Income tax paid

Net cash generated from operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Investment in BetBright
Investment in Costa Bingo 
Investment in AAPN Holdings LLC
Interest received
Acquisition of intangible assets
Internally generated intangible assets

Net cash used in investing activities

Cash flows from financing activities
Issue of shares to cover employee share schemes
Payment of lease liabilities
Interest paid
Proceeds from loans, net of transaction fee
Repayment of loans
Acquisition of treasury shares
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents
Net foreign exchange difference
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year1

Note

2019
US$ million

2018
US$ million

2.2, 13
12
7
7
14
14

23

13
11
11
14
7
12
12

18

23
10

16

16

45.3

12.6
19.6
(0.5)
2.9
—
0.2
—
—
5.4

85.5

(7.5)
(2.8)
(1.4)
15.6
(1.1)

88.3
(6.7)

81.6

(8.4)
(19.3)
(22.9)
(18.4)
0.5
(2.6)
(11.8)

(82.9)

0.1
(7.5)
(1.4)
32.5
(15.0)
—
(40.4)

(31.7)

(33.0)
(0.5)
133.0

99.5

108.7

5.3
15.0
(0.6)
—
(9.3)
0.2
(11.1)
(10.7)
8.9

106.4

8.4
(1.3)
(12.1)
(29.1)
(24.6)

47.7
(5.6)

42.1

(7.3)
—
—
(9.2)
0.6
(2.7)
(12.0)

(30.6)

0.1
—
—
—
—
(0.8)
(56.6)

(57.3)

(45.8)
(0.8)
179.6

133.0

1  Cash and cash equivalents includes restricted short-term deposits of US$2.6 million (2018: US$1.5 million), see note 16.

Net cash generated from operating activities is presented after deduction of US$1.1 million paid during 2019 in respect  
of exceptional items (2018: US$24.6 million).

Trade and other payables include non-cash movement of US$3.2 million related to remeasurement of severance pay scheme 
liability (2018 US$1.1 million).

The notes on pages 121 to 154 form part of these consolidated financial statements.

120

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS

1 General information
COMPANY DESCRIPTION AND ACTIVITIES 
888 Holdings Public Limited Company (the “Company”) and its subsidiaries (together the “Group”) was founded in 1997 in the 
British Virgin Islands and since 17 December 2003 has been domiciled in Gibraltar (Company number 90099). On 4 October 
2005, the Company listed on the London Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services over the 
internet, including Casino and games, Poker, Sport, Bingo, social games, and brand licensing revenue on third-party platforms. 
These services are provided to end users (“B2C”) and to business partners through its business to business unit, Dragonfish 
(“B2B”). In addition, the Group provides payment services, customer support and online advertising.

DEFINITIONS 
In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Joint ventures and associates 

888 Holdings Public Limited Company.
888 Holdings Public Limited Company and its subsidiaries.
 Companies over which the Company has control (as defined in IFRS 10 – Consolidated 
Financial Statements) and whose accounts are consolidated with those of the 
Company.
As defined in IAS 24 – Related Party Disclosures.
 As defined in IFRS 11 – Joint Arrangements and IAS 28 – Investments in Associates  
and Joint Ventures.

2 Significant accounting policies
The significant accounting policies applied in the preparation of the consolidated financial statements are as follows: 

2.1 BASIS OF PREPARATION 
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting 
Standards (“IFRSs”), including International Accounting Standards (“IAS”) and Interpretations adopted by the International 
Accounting Standards Board (“IASB”), endorsed for use by companies listed on an EU regulated market. The consolidated 
financial statements have been prepared on a historical cost basis, except for equity investments which have been measured 
at fair value.

The financial statements have been prepared on a going concern basis. Further information relating to the use of the going 
concern assumption is provided in the ‘Going concern’ section of the Financial Review as set out on page 48.

The consolidated financial statements are presented in US Dollars because that is the currency in which the Group primarily 
operates. All values are rounded to the closest million except when otherwise indicated.

The consolidated financial statements comply with the Gibraltar Companies Act 2014. 

Going concern
The Group closely monitors and carefully manages its liquidity risk. Cashflow forecasts are regularly produced, and sensitivities 
run for different scenarios including but not limited to market closures, anticipated tax developments together with the 
crystallisation of tax risks, a major cyber attack, tighter regulation and loss of key personnel. 

Cashflow forecasts have been updated in light of the COVID-19 outbreak, with the base case run using an assumption that 
postponement and cancellations of sports events will continue until September 2020. Casino, Poker and Bingo revenues are 
forecast to remain on budget including moderate growth compared to 2019.  As described on page 38,  there is currently 
evidence of increased customer activity in the Group’s Casino and Poker products however this offsetting effect is not included 
in the base case due to the high levels of uncertainty involved. The base case scenario includes a 33% reduction in Sports 
related marketing within the going concern period as compared to Sport related marketing budget. Operating expenses for 
Casino, Poker and Bingo are in line with budget. A downside scenario has been run on the assumption of a decline of 20% in 
Casino, Poker and Bingo revenues (as compared to the base case) in addition to the shutdown of sports revenues until April 
2021 and the implementation of certain possible regulatory restrictions. In the downside scenario, Group management have 
assumed additional cost savings of 30% can be implemented by reduced variable operating expense, in line with the revenue 
reduction. 

The Group has access to a committed revolving credit facility (“RCF”) of US$ 50 million. Both under the base case assumptions 
and the downside scenario noted above, the Group will be able to operate within the covenants in the RCF and has sufficient 
financial headroom for the 12 months after the approval of the 2019 Annual Report and Accounts. 

Under an extreme downside scenario reflecting a shutdown of Sport revenues until April 2021 and a very substantial decline in 
Casino, Poker and Bingo revenues, the likelihood of which the Directors consider remote, it is possible, without further mitigating 
actions, the Group would breach the finance cost to EBIT ratio covenant set out in the RCF, though not its leverage ratio 
covenant. If performance indicates the extreme downside was more likely, the Group would take mitigating actions in advance 
to maintain compliance with its external debt facility.  

121

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

2 Significant accounting policies continued
2.1 BASIS OF PREPARATION CONTINUED
Going concern continued
These actions would include rationalisation of its cost base including cuts to discretionary capital expenditure and reduction  
of variable operating costs such as marketing expenditure, overheads and cuts to discretionary capital expenditure.

Following consideration of the updated base case forecasts, and the updated downside scenarios, the Directors have a 
reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable 
future. Therefore, the Directors continue to adopt the going concern basis of accounting in preparing the consolidated 
financial statements.

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied 
consistently in these consolidated financial statements, with the exception of the amendments to accounting standards 
effective for the annual periods beginning on 1 January 2019. These are described in more detail on the next following pages.

2.2 NEW STANDARDS, INTERPRETATIONS AND AMENDMENTS ADOPTED BY THE GROUP
The following interpretation and amendments to International Financial Reporting Standards, issued by the IASB and adopted 
by the EU, were effective from 1 January 2019 and have been adopted by the Group during the year with no significant impact 
on the parent company or on the consolidated results or financial position:

• Amendments to IAS 28 – Long-term Interests in Associates and Joint Ventures.

• Annual Improvements to IFRS Standards 2015-2017 Cycle.

• IFRIC Interpretation 23 – Uncertainty over Income Tax.

• Amendments to IAS 19: Plan Amendment, Curtailment or Settlement. 

• Amendments to IFRS 9: Prepayment Features with Negative Compensation. 

The Group has applied, for the first time, IFRS 16 

IFRS 16 Leases – IFRS 16 was issued in January 2016 and it replaces IAS 17 Leases, IFRIC 4 Determining whether an 
Arrangement contains a Lease, SIC-15 Operating Leases-Incentives and SIC-27 Evaluating the Substance of Transactions 
Involving the Legal Form of a Lease. IFRS 16 requires lessees to recognise right-of-use assets and lease liabilities for most 
leases. A contract is (or contains) a lease if it conveys the right to control the use of an identified asset for a period of time  
in exchange for consideration.

Right-of-use assets are initially measured at cost and depreciated by the earlier of the end of the useful life of the right-of-use 
asset or the end of the lease term. The cost of right-of-use assets comprises of initial measurement of the lease liabilities, any 
lease payments made before or at the commencement date and initial direct costs. Right-of-use assets are also subject for 
impairment losses and adjusted for any remeasurement of lease liabilities. The lease liability is initially measured at the present 
value of the lease payments that are not paid at the commencement date and subsequently measured at amortised cost with 
the interest expense recognised within finance income (expense) in the consolidated statement of income.

In accordance with the transition provisions in IFRS 16, the Group applied the modified retrospective approach. Under this 
approach, a lessee does not restate comparative information and recognise the cumulative effect of initially applying IFRS 16 
as an adjustment to the opening balance of retained earnings at the date of initial application. At date of initial application, 
lease liabilities for leases previously classified as an operating lease applying IAS 17 were recognised and measured at 
the present value of the remaining lease payments, discounted using the incremental borrowing rate at the date of initial 
application. Lease liabilities are included within ‘Interest-bearing loans and borrowings’ (see note 20).

Right-of-use asset at the date of initial application for leases previously classified as an operating lease applying IAS 17 was 
measured at an amount equal to the lease liability, adjusted by the amount of any prepaid or accrued lease payments relating 
to that lease recognised in the statement of financial position immediately before the date of initial application. Leases are 
mainly comprised of offices in the period between one to ten years.

The effect of adoption of IFRS 16 is as follows: 

Impact on the statement of financial position as at 1 January 2019: 

Assets
Right-of-use assets
Liabilities
Current Lease liabilities
Non-current lease liabilities

Net impact on equity

122

US$ million 

26.8

(5.6)
(21.2)

—

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

2 Significant accounting policies continued
2.2 NEW STANDARDS, INTERPRETATIONS AND AMENDMENTS ADOPTED BY THE GROUP CONTINUED
Movement in the right of use assets during the period: 

At 1 January 2019
Arising during the period
Depreciation

At 31 December 2019

Movement in lease liabilities during the period: 

At 1 January 2019
Arising during the period
Paid during the period
Interest
Exchange rate

At 31 December 2019

Impact on the statement of profit or loss for the year ended 31 December 2019:

Depreciation expense 
Operating lease expense under IAS 17
Operating profit
Finance costs

Profit for the period

Impact on the statement of cash flows for the year ended 31 December 2019: 

Net cash flows from operating activities under IAS 17
Net cash flows from financing activities

Net impact on cash flows

Right-of-use
assets
US$ million

26.8
12.6
(6.1)

33.3

Lease 
liabilities
US$ million

26.8
12.6
(7.5)
1.3
1.6

34.8

US$ million 

(6.1)
6.6
0.5
(1.3)

(0.8)

US$ million 

7.5
(7.5)

—

Following the adoption of IFRS 16, the Group’s operating profit improved, while its interest expense increased. This is due  
to the change in the accounting for expenses of leases that were classified as operating leases under IAS 17.

2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR:
The following relevant interpretations and amendments to existing standards issued by the IASB, have not been adopted by 
the Group as they were either not effective for the year or not yet endorsed for use in the EU. The Group is currently assessing 
the impact of these interpretations and amendments will have on the presentation of, and recognition in, parent company or 
consolidated results or financial position in future periods:

• Amendments to References to the Conceptual Framework in IFRS Standards, Effective date 1 January 2020

• Amendments to IAS 1 and IAS 8: Definition of Material, Effective date 1 January 2020

The Directors do not expect the adoption of these standards and interpretations to have a material impact on the 
consolidated or company financial statements in the period of initial application.

CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The preparation of consolidated financial statements under IFRS as adopted by the EU requires the Group to make estimates 
and judgements that affect the application of policies and reported amounts. Estimates and judgements are continually 
evaluated and are based on historical experience and other factors including expectations of future events that are believed 
to be reasonable under the circumstances. Actual results may differ from these estimates. 

123

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED 
CRITICAL ACCOUNTING ESTIMATES AND JUDGMENTS CONTINUED
Included in this note are accounting policies which cover areas that the Directors consider require estimates and assumptions which 
have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities in the future. These policies 
together with references to the related notes to the financial statements, which include further commentary on the nature of the 
estimates and judgements made, can be found below: 

CRITICAL JUDGEMENTS
Revenue
The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to business 
partners through its business to business unit. In making these judgements, the Group considers, by examining each contract with 
its business partners, which party has the primary responsibility for providing the services and is exposed to the majority of the risks 
and rewards associated with providing the services, as well as if it has latitude in establishing prices, either directly or indirectly.  
This is described in further detail in the revenue accounting policy set out below.

Internally generated intangible assets
Costs relating to internally generated intangible assets, are capitalised if the criteria for recognition as assets are met.  
The initial capitalisation of costs is based on management’s judgement that technological and economic feasibility criteria are 
met. In making this judgement, management considers the progress made in each development project and its latest forecasts 
for each project. Other expenditure is charged to the consolidated income statement in the year in which the expenditure is 
incurred. Following initial recognition, intangible assets are carried at cost less any accumulated amortisation and any accumulated 
impairment losses. For further information see note 12. 

Exceptional items and adjusted performance measures
The Group classifies and presents certain items of income and expense as exceptional items. The Group presents adjusted 
performance measures which differ from statutory measures due to exclusion of exceptional items and certain non-cash items as 
the Group considers that it allows a further understanding of the underlying financial performance of the Group. These measures 
are described as “adjusted” and are used by management to measure and monitor the Group’s underlying financial performance. 
Non-cash items that are excluded from adjusted performance measures of underlying financial performance include share benefit 
charge and share of post-tax loss of equity accounted joint ventures and associates. The Group also seeks to present a measure of 
underlying performance which is not impacted by exceptional items. The Group considers any non-recurring items of income and 
expense for classification as exceptional by virtue of their nature and size. The items classified as exceptional (and are excluded 
from the adjusted measures) are described in further detail in note 5.

Key accounting estimates
The Group’s response to Brexit is detailed on risk management strategy report. Having redomiciled relevant operating  
entities to Malta, the remaining risks of Brexit to 888 are the potential for disruption to movements of staff between Spain and 
Gibraltar, and the potential adverse impact on economic and market conditions in the United Kingdom; at this stage, the effect of 
Brexit on the carrying values of assets and liabilities cannot be quantified. Brexit has been considered when assessing other key 
accounting estimates.

Taxation
Due to the international nature of the Group and the complexity of tax legislation in the jurisdictions in which it operates,  
the Group applies judgements in estimating the likely outcome of tax matters and the resultant provision for income taxes. These 
judgements are reassessed in each period until the outcome is finally determined through resolution with a tax authority or through 
a legal process. Differences arising from changes in judgement or from final resolution may be material and will be charged or 
credited to the Income statement in the relevant period. 

The Group evaluates uncertain items, where the tax judgement is subject to interpretation and remains to be agreed with the 
relevant tax authority. Provisions for uncertain items are made using judgement of the most likely tax expected to be paid, based on 
a qualitative assessment of all relevant information. In assessing the appropriate provision for uncertain items, the Group considers 
progress made in discussions with tax authorities and expert advice on the likely outcome and recent developments in case law.

The Group believes that its accruals or, where applicable, provisions for tax liabilities are appropriate. For further information, see 
note 8.

Impairment of goodwill and other intangible assets
Determining whether goodwill is impaired requires an estimation of the value in use of the cash generating units to which  
the goodwill has been allocated. The value in use calculation requires the entity to estimate the future cash flows expected  
to arise from the cash generating unit and a suitable discount rate in order to calculate present value. Cash flows are typically 
forecast for periods up to five years. For some cash generating units it is appropriate to use forecasts extending beyond five years 
where future investment in the business is expected to result in a long-term growth being achieved outside of five years. For further 
information, see note 12. 

Provisions, contingent liabilities and regulatory matters
The Group makes a number of estimates in respect of the accounting for and disclosure of expenses and contingent liabilities  
for regulatory matters, including gaming duties. These are described in further detail in note 27.

124

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED
BASIS OF CONSOLIDATION
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are 
companies controlled by 888 Holdings Public Limited Company. Control exists where the Company has power over an entity; 
exposure, or rights, to variable returns from its involvement with an entity; and the ability to use its power over an entity to 
affect the amount of its returns. Subsidiaries are consolidated from the date the Parent gained control until such time as 
control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method  
of accounting. On the date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values  
and any excess of the fair value of the consideration over the fair values of the identifiable net assets acquired is recognised 
as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using 
consistent accounting policies. 

Revenue consists of income from online activities and income generated from foreign exchange commissions on customer 
deposit and withdrawals and account fees, which is allocated to each reporting segment. Revenue is recognised in the 
accounting periods in which the performance obligations associated with the transactions are satisfied after the deduction 
of certain promotional bonuses granted to customers and VAT, and after adding the fees and charges applied to customer 
accounts, and is measured at the fair value of the consideration received or receivable. 

The Group’s income earned from Casino, Bingo and Sports does not fall within the scope of IFRS 15. Income from these online 
activities is disclosed as revenue although these are accounted for and meet the definition of a gain under IFRS 9. 

Poker and B2B revenue are within the scope of IFRS 15 and recognised at an amount that reflects the consideration to which 
an entity expects to be entitled in exchange for transferring goods or services to a customer.

Revenue from online activities comprises:

Casino and Bingo (IFRS 9)
Casino and Bingo online gaming revenue is represented by the difference between the amounts of bets placed by customers 
less amounts won, adjusted for the fair value of certain promotional bonuses granted to customers and the value of loyalty 
points accrued.

Sport (IFRS 9)
Sport online gaming revenue comprises bets placed less pay-outs to customers, adjusted for the fair value of open betting 
positions and the fair value of bonuses and promotions.

Poker (IFRS 15)
Poker online gaming revenue represents the commission (rake) charged from each poker hand in ring games and entry fees  
for participation in Poker tournaments less the fair value of certain promotional bonuses and the value of loyalty points 
accrued. In Poker tournaments certain promotional costs are accounted for, and entry fee revenue is recognised when the 
tournament has concluded. 

B2B (IFRS 15)
Revenue from B2B is mainly comprised of services provided to business partners and brand licensing on third-party platforms.

• For services provided to business partners through its B2B unit, the Group considers whether for each customer it is acting 

as a principal or as an agent by considering which party has the primary responsibility for providing the services and 
is exposed to the majority of the risks and rewards associated with providing the services, as well as if it has latitude in 
establishing prices, either directly or indirectly:

• Where the Group is considered to be the principal, income is recognised as the gross revenue generated from use of the 

Group’s platform in online gaming activities with the partners’ share of the revenue charged to marketing expenses. 

• In other cases, income is recognised as the Group share of the net revenue generated from use of the Group’s platform.

• B2B also includes fees from the provision of certain gaming related services to partners.

• Customer advances received are treated as deferred income within current liabilities and released as they are earned.

• Revenue derived from brand licensing on third-party platforms represents the Group’s net revenue share from that activity.

OPERATING EXPENSES
Operating expenses consists primarily of staff costs, payment service providers’ commissions, chargebacks, commission and 
royalties payable to third parties, all of which are recognised on an accruals basis, and depreciation and amortisation.

125

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED
ADMINISTRATIVE EXPENSES
Administrative expenses consist primarily of staff costs and corporate professional expenses, both of which are recognised  
on an accruals basis.

FOREIGN CURRENCY 
Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant company are 
translated into that functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are 
translated using exchange rates prevailing at the dates of the transactions. Exchange rate differences on foreign currency 
transactions are included in financial income or financial expenses in the consolidated income statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US$ are translated into 
the presentation currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the 
consolidated statement of comprehensive income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance 

sheet; and

(ii)  

income and expenses for each income statement are translated at an average exchange rate (unless this average is 
not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case 
income and expenses are translated at the dates of the transactions).

TAXATION 
The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet  
differs from its tax base. They are accounted for using the balance sheet liability method. Recognition of deferred tax assets  
is restricted to those instances where it is probable that taxable profits will be available against which the difference can  
be utilised. Such assets and liabilities are not recognised if the temporary differences arise from goodwill or from the  
initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither  
the taxable profit nor the accounting profit. The amount of the asset or liability is determined using tax rates that have  
been enacted or substantively enacted by the balance sheet date and are expected to apply when the deferred tax  
liabilities/assets are settled/recovered.

INTANGIBLE ASSETS 
Acquired intangible assets 
Intangible assets acquired separately consist mainly of software licences and domain names and are capitalised at cost. 
Those acquired as part of a business combination are recognised separately from goodwill if the fair value can be measured 
reliably. These intangible assets are amortised over the useful life of the assets, which for software licences is between one and 
five years and for domain names is five years. 

Internally generated intangible assets 
Expenditure incurred on development activities of gaming platform is capitalised only when the expenditure will lead to new 
or substantially improved products or processes, the products or processes are technically and commercially feasible and 
the Group has sufficient resources to complete development. All other development expenditure is expensed. Subsequent 
expenditure on intangible assets is capitalised only where it clearly increases the economic benefits to be derived from the 
asset to which it relates. The Group estimates the useful life of these assets as between three and five years, except for certain 
licence costs which are amortised over either the life of the licence, or up to 20 years, whichever is the shorter period.

GOODWILL 
Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest  
in the fair value of the identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value 
of any assets transferred, liabilities assumed and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated 
income statement and not subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent 
liabilities exceed the fair value of consideration paid, the excess is credited in full to the consolidated income statement on 
the acquisition. Changes in the fair value of the contingent consideration are charged or credited to the consolidated income 
statement. In addition, the direct costs of acquisition are charged immediately to the consolidated income statement.

126

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED
PROPERTY, PLANT AND EQUIPMENT 
Property, plant and equipment is stated at historical cost less accumulated depreciation. Assets are assessed at each balance 
sheet date for indicators of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less their 
estimated residual values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment
Office furniture and equipment
Motor vehicles
Leasehold improvements

33%
7-15%
15%
Over the shorter of the term of the lease or useful lives

IMPAIRMENT OF NON-FINANCIAL ASSETS 
Impairment tests on goodwill are undertaken annually and where applicable an impairment loss is recognised immediately  
in the consolidated income statement. Other non-financial assets are subject to impairment tests whenever events or changes 
in circumstances indicate that their carrying amount may not be recoverable. Where the carrying value of an asset exceeds 
its recoverable amount (being the higher of value in use and fair value less costs to sell), the asset is written down accordingly 
through the consolidated income statement. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on 
the asset’s cash generating unit (i.e. the smallest group of assets to which the asset belongs for which there are separately 
identifiable and largely independent cash inflows). 

INVESTMENT IN EQUITY ACCOUNTED JOINT VENTURES AND ASSOCIATES
Joint ventures are those entities over whose relevant activities the Group has joint control, established by contractual 
agreement and requiring unanimous consent for strategic financial and operating decisions. 

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over 
the financial and operational policies but does not have control or joint control over those policies.

Joint ventures and associates are accounted for using the equity method and are recognised initially at cost. The Group’s 
share of post-acquisition profits and losses is recognised in the consolidated income statement, except that losses in excess 
of the Group’s investment in the joint ventures and associates are not recognised unless there is an obligation to make good 
those losses.

Profits and losses arising on transactions between the Group and its joint ventures or associates are recognised only to the 
extent of unrelated investors’ interests in the joint ventures and associates. The investor’s share in the profits and losses of the 
investment resulting from these transactions is eliminated against the carrying value of the investment.

Any premium paid above the fair value of the Group’s share of the identifiable assets, liabilities and contingent liabilities 
acquired is capitalised and included in the carrying amount of the investment. Where there is objective evidence that the 
investment has been impaired the carrying amount of the investment is tested for impairment in the same way as other  
non-financial assets, and any charge or reversal of previous impairments is taken to the consolidated income statement.

Where amounts paid for an investment in joint venture and associates are in excess of the Group’s share of the fair value 
of net assets acquired, the excess is recognised as negative goodwill and released to the consolidated income statement 
immediately.

The Group’s share of additional equity contributions from other joint venture partners is taken to the consolidated statement  
of comprehensive income.

BUSINESS COMBINATION 
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate 
of the consideration transferred, which is measured at acquisition date fair value, and the amount of any non-controlling 
interests in the acquiree. Acquisition-related costs are expensed as incurred and included in administrative expenses.

Business combination achieved in stages refers to transactions which the Group obtains control in entities which it held  
an equity interest immediately before the acquisition date. The Group remeasure its previously held equity interest in the 
acquiree at its acquisition-date fair value and recognise the resulting gain or loss, if any, in the income statement. 

127

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED
TRADE RECEIVABLES 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally  
comprise amounts due from credit card companies and from e-payment companies. The Group has applied IFRS 9’s simplified 
approach and has calculated the ECLs based on lifetime of expected credit losses. Bad debts are written off when there is 
objective evidence that the full amount may not be collected.

FAIR VALUE MEASUREMENT
The Group measures certain financial instruments, including derivatives and equity investments, at fair value at each  
balance sheet date. The fair value related disclosures are included in notes 25 and 26. Fair value is the price that would be 
received or paid in an orderly transaction between market participants at a particular date, either in the principal market 
for the asset or liability or, in the absence of a principal market, in the most advantageous market for that asset or liability 
accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available  
to measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 

The fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value. The inputs 
are categorised into three levels, with the highest level (level 1) given to inputs for which there are unadjusted quoted prices 
in active markets for identical assets or liabilities and the lowest level (level 3) given to unobservable inputs. Level 2 inputs are 
directly or indirectly observable inputs other than quoted prices. 

CASH AND CASH EQUIVALENTS 
Cash comprises cash in hand and balances with banks. Cash equivalents are short-term, highly liquid investments that are 
readily convertible to known amounts of cash. They include short-term deposits originally purchased with maturities of three 
months or less. 

EQUITY 
Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs.

TREASURY SHARES
Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or loss 
is recognised in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any difference 
between the carrying amount and the consideration, if reissued, is recognised in the share premium account.

TRADE AND OTHER PAYABLES 
Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

LIABILITIES TO CUSTOMERS 
Liabilities to customers comprise the amounts that are credited to customers’ bankroll (the Group’s electronic ‘wallet’), 
including provision for bonuses granted by the Group, less fees and charges applied to customer accounts, along with full 
progressive provision for jackpots. These amounts are repayable in accordance with the applicable terms and conditions.

LEASES 
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right 
to control the use of an identified asset for a period of time in exchange for consideration.

RIGHT-OF-USE ASSETS
Right-of-use assets are recognised at the commencement date of the lease and measured at cost, less any accumulated 
depreciation and impairment losses, and adjusted for any remeasurement of lease liabilities. 

Right-of-use assets are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives  
of the assets, as follows:

Office lease
Motor vehicles

1-10 years
3 years

128

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

2 Significant accounting policies continued
2.3 NEW STANDARDS THAT HAVE NOT BEEN ADOPTED BY THE GROUP AS THEY WERE NOT EFFECTIVE FOR THE YEAR CONTINUED
LEASE LIABILITIES
Lease liabilities are recognised at the commencement date of the lease and measured at the present value of lease payments 
to be made over the lease term. 

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement 
date because the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount  
of lease liabilities is increased to reflect the accretion of interest and reduced for the lease payments made. In addition,  
the carrying amount of lease liabilities is remeasured if there is a modification, a change in the lease term or a change in  
the lease payments (e.g., changes to future payments resulting from a change in an index or rate used to determine such  
lease payments).

PROVISIONS 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which  
it is probable that it will result in an outflow of economic benefits that can be reasonably estimated. 

DIVIDENDS 
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this  
is when declared by the Board of Directors and paid. In the case of final dividends, this is when approved by the shareholders 
at the Annual General Meeting.

EQUITY-SETTLED SHARE BENEFIT CHARGES 
Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the 
consolidated income statement over the vesting period with a corresponding increase in equity, is measured with reference 
to the fair value at the date of grant. Market performance conditions are taken into account in determining the fair value at 
the date of grant. Non-market performance conditions, including service conditions, are taken into account by adjusting the 
number of instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over 
the vesting period is based on the number of instruments that eventually vest. 

SEVERANCE PAY SCHEMES
The Group operates two severance pay schemes: 

Defined benefit severance pay scheme
The Group operates a defined benefit severance pay scheme pursuant to the Severance Pay Law in Israel. Under this scheme, 
Group employees are entitled to severance pay upon redundancy or retirement. The liability for termination of employment is 
measured using the projected unit credit method.

Severance pay scheme surpluses and deficits are measured as:

• the fair value of plan assets at the reporting date; less

• plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available  

for the appropriate government bonds that have maturity dates appropriate to the terms of the liabilities.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme 
liabilities due to changes in assumptions or experience within the scheme and any differences between the interest income 
and the actual return on assets, are recognised in the consolidated statement of comprehensive income in the period in which 
they arise.

Defined contribution severance pay scheme
In 2017, the Group introduced a defined contribution plan pursuant to section 14 to the Severance Pay Law. Under this  
scheme, the Group pays fixed monthly contributions. Payments to defined contribution plans are charged as an expense  
as they fall due.

Loans and borrowings 
Interest-bearing loans and borrowings are recognised initially at fair value net of directly attributable transaction costs and 
are subsequently measured at amortised cost using the effective interest rate (EIR) method. Gains and losses are recognised 
in profit or loss when the liabilities are derecognised, as well as through the EIR amortisation process.

Amortised cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an 
integral part of the EIR. The EIR amortisation is included as finance costs in the income statement.

129

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

3 Segment information
Segmental results are reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker has been identified as the management team comprising mainly the Chief 
Executive Officer and the Chief Financial Officer. The operating segments identified are: 

• B2C (Business to Customer): including Casino and games, Poker, Sport, Bingo; and

• B2B (Business to Business): offering Total Gaming Services under the Dragonfish trading brand. Dragonfish offers to its 
business partners use of technology, software, operations, E-payments and advanced marketing services, through the 
provision of offline/online marketing, management of affiliates, search engine optimisation (SEO), customer relationship 
management (CRM) and business analytics. 

There has been no aggregation of these two operating segments for reporting purposes. The management team continues 
to assess the performance of operating segments based on revenue and segment profit, being revenue net of chargebacks, 
payment service providers’ commissions, gaming duties, royalties payable to third parties, selling and marketing expenses. 

2019

Segment revenue

Segment result2
Unallocated corporate expenses3
Exceptional items

Operating profit
Finance income
Finance expenses
Share of post-tax loss of equity 
accounted associate
Taxation

Profit after tax for the year 

Adjusted profit after tax for the year4

Assets
Unallocated corporate assets

Total assets

Liabilities
Segment liabilities 
Unallocated corporate liabilities

Total liabilities

B2C

B2B

Consolidated

Casino
US$ million

Poker
US$ million

Sport
US$ million

Bingo
US$ million

Total B2C

US$ million US$ million US$ million

359.3

42.71

90.0

38.5

530.5

210.2

29.81

13.7

53.8

0.9

560.3

223.9
(169.4)
(2.3)

52.2
0.5
(7.2)

(0.2)
(3.7)

41.6

49.5

433.1

433.1

54.7
213.7

268.4

1  Revenue recognised in accordance with IFRS 15 – Revenue from contracts with customers.
2  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
3  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
4  As defined in note 9.

130

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

3 Segment information continued

2018

Segment revenue before VAT accrual
VAT accrual release

Segment revenue

Segment result2
Unallocated corporate expenses3
Exceptional items

Operating profit
Finance income
Finance expenses
Gain from remeasurement of previously 
held equity interest in joint ventures
Share of post-tax loss of equity 
accounted associate
Taxation

Profit after tax for the year 

Adjusted profit after tax for the year4

Assets
Unallocated corporate assets

Total assets

Liabilities
Segment liabilities 
Unallocated corporate liabilities

Total liabilities

B2C

B2B

Consolidated

Casino
US$ million

Poker
US$ million

Sport
US$ million

Bingo
US$ million

Total B2C

US$ million US$ million US$ million

317.6

49.01

80.3

32.4

479.3
10.7

490.0

218.7

50.61

50.6

25.4

55.5

1.6

529.9
10.7

540.6

244.1
(155.5)
11.1

99.7
0.6
(0.7)

9.3

(0.2)
(13.9)

94.8

72.8

380.6

380.6

57.1
163.2

220.3

1  Revenue recognised in accordance with IFRS 15 – Revenue from contracts with customers.
2  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
3  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
4  As defined in note 9.

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and liabilities 
relate jointly to all segments. These amounts are not discretely analysed between the two operating segments as any 
allocation would be arbitrary.

GEOGRAPHICAL INFORMATION 
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations within 
which the Group operates. This information is outlined below: 

REVENUE BY GEOGRAPHICAL MARKET (BASED ON LOCATION OF CUSTOMER)

EMEA (excluding the UK and Spain)1
UK
Spain
Americas 
Rest of world

Revenue before VAT accrual release

VAT accrual release

Total revenue

1  Non-European revenue included in the market during 2019 amounts to US$42.8 million (2018: US$45.7 million).

2019
US$ million

2018
US$ million

231.2
204.1
60.9
51.7
12.4

560.3

—

560.3

228.9
170.6
68.0
48.1
14.3

529.9

10.7

540.6

131

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

3 Segment information continued
NON-CURRENT ASSETS BY GEOGRAPHICAL LOCATION

Gibraltar
Rest of world

Total non-current assets by geographical location1

1  Excludes deferred tax assets of US$2.8 million (2018: US$1.4 million).

4 Operating profit

Operating profit is stated after charging:
Staff costs (including Executive Directors)
Gaming duties
Selling and marketing expenses
Exceptional items
Fees payable to EY Limited, Ernst & Young LLP and its affiliates:
  Statutory audit of the consolidated financial statements
  Other assurance services
Depreciation of property plant and equipment and right-of-use assets  
(within operating expenses)
Amortisation (within operating expenses)
Chargebacks
Payment of service providers’ commissions

Carrying amount of 
non-current assets by location

2019
US$ million

2018
US$ million

158.5
129.7

288.2

135.6
77.6

213.2

Note

2019
US$ million

2018
US$ million

6

5

2.2,13
12

98.0
95.5
161.8
2.3

0.8
—

12.6
19.6
3.3
23.6

95.7
69.9
155.0
(11.1)

0.7
—

5.3
15.0
2.8
23.2

5 Exceptional items
The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a further 
understanding of the underlying financial performance of the Group. The Group considers any non-recurring items of income 
and expense for classification as exceptional by virtue of their nature and size.

Exceptional legal and professional costs
Restructuring costs
Historical VAT charge
Provision – regulatory matters

Total exceptional items1

2019
US$ million

2018
US$ million

1.0
1.3
—
—

2.3

0.9
—
(22.4)
10.4

(11.1)

1  Tax effect of the exceptional items is US$0.3 million credit (2018: US$0.3 million tax charge).

EXCEPTIONAL LEGAL AND PROFESSIONAL COSTS
During 2019, the Group incurred legal and professional costs of US$1.0 million (2018: US$0.9 million) associated with the 
acquisitions of Jet Bingo brands and BetBright’s sports betting platform.

RESTRUCTURING COSTS
Restructuring costs during the period comprises with employees redundancy costs mainly in Israel, part of the Group cost 
optimisation project, shifting workforce from high cost locations to low cost locations.

HISTORICAL VAT CHARGE
In 2017, the Group recorded a provision for exceptional items of US$45.3 million in respect of historical value added tax 
relating to the provision of gaming services in Germany prior to 2015. During 2018, following receipt of tax assessments from 
the Tax Authorities in Germany, the Group paid US$24.6 million on account of this provision and released US$22.4 million  
of the provision. 

132

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

5 Exceptional items continued
PROVISION – REGULATORY MATTERS
During 2018, the Group recorded a provision of US$10.4 million in respect of regulatory matters related to legacy customers’ 
activity in prior periods. This amount represents management’s best estimate of probable cash outflows related to these 
matters, which are closely monitored by the Group. See also note 19.

6 Employee benefits
Staff costs, including Executive Directors’ remuneration, comprises the following elements:

Wages and salaries
Social security
Employee benefits and severance pay scheme costs

Staff costs capitalised in respect of internally generated intangible assets

2019
US$ million

2018
US$ million

97.4
5.1
7.8
110.3
(12.3)

98.0

94.6
4.9
8.0
107.5
(11.8)

95.7

In the consolidated income statement, total staff costs, excluding share benefit charges of US$5.4 million (2018: US$8.9 million), 
are included within the following expenditure categories:

Operating expenses
Research and development expenses
Administrative expenses

The average number of employees by category was as follows:

Operations
Research and development
Administration

2019
US$ million

2018
US$ million

50.8
26.9
20.3

98.0

51.9
25.6
18.2

95.7

2019
Number

2018
Number

843
427
143

1,413

805
388
127

1,320

At 31 December 2019, the Group employed 1,413 (2018: 1,364) staff.

At 31 December 2019, the Group used the services of 62 chat moderators (2018: 210) and 153 contractors (2018: 82).

SEVERANCE PAY SCHEME – ISRAEL 
The Group has defined contribution plan pursuant to section 14 to the Severance Pay Law under which the Group pays fixed 
contributions and will have no legal or constructive obligation to pay further contributions if the fund does not hold sufficient 
amounts to pay all employee benefits relating to employee service at the date of their departure. The Group recognised an 
expense in respect of contribution to the defined contribution plan during the year of US$1.1 million (2018: US$0.8 million).

The Group’s employees in Israel, which are not subject to section 14 to the Severance Pay Law, are eligible to receive certain 
benefits from the Group in specific circumstances on leaving the Group. As such, the Group operates a defined benefit 
severance pay plan which requires contributions to be made to separately administered funds. The funds are held by an 
independent third-party company.

The current service cost and the present value of the defined benefit obligation are measured using the projected unit credit 
method. Under this schedule, the Company contributes on a monthly basis at the rate of 8.3% of the aggregate of members’ 
salaries.

The disclosures set out below are based on calculations carried out as at 31 December 2019 by a qualified independent actuary.

133

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

6 Employee benefits continued
SEVERANCE PAY SCHEME – ISRAEL CONTINUED 
The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Included in the balance sheet:
Severance pay scheme liability (within trade and other payables)
Included in the income statement:
Current service costs (within operating expenses)
Current service costs (within research and development)
Current service costs (within administrative expenses)
Included in the statement of comprehensive income:
Remeasurement of severance pay scheme liability

Movement in severance pay scheme liability:

Severance pay scheme assets

At beginning of year
Interest income
Contributions by the Group
Benefits paid
Return on assets less interest income already recorded
Exchange differences

At end of year

Severance pay plan liabilities

At beginning of year
Interest expense
Current service costs
Benefits paid
Actuarial gain on past experience
Actuarial loss on changes in financial assumptions
Exchange differences

At end of year

2019
US$ million

2018
US$ million

6.0

1.5
1.3
0.8

2.2

2.2

1.6
1.5
0.7

(1.1)

2019
US$ million

2018
US$ million

21.9
1.0
3.1
(6.0)
0.1
1.7

21.8

22.5
0.8
3.6
(3.2)
(0.2)
(1.6)

21.9

2019
US$ million

2018
US$ million

24.1
1.0
3.6
(6.1)
(0.2)
3.4
2.0

27.8

25.8
0.9
3.8
(3.2)
(0.2)
(1.2)
(1.8)

24.1

As at 31 December, the net accounting deficit of the defined benefit severance pay plan was US$6.0 million  
(2018: US$2.2 million). The Scheme is backed by substantial assets, amounting to US$21.8 million at 31 December 2019  
(2018: US$21.9 million). The net accounting deficit of defined benefit severance plan is a result of two elements:

• Potential liability to pay further contributions to employees who will be made redundant, if the fund does not hold sufficient 

assets to pay all benefits relating to employee service at the date of their departure.

• Volatility of Israeli government bond rates may have substantial impact in absolute terms on the net liability. A decrease  

in the discount rate from 4.46% in 2018 to 2.88% in 2019 resulted in a US$3.4 million increase the plan liabilities.

• A further decrease in the discount rate by 0.25% per annum (i.e. 2.88% to 2.63%) would increase the plan liabilities  

by US$0.7 million (2018: US$0.5 million).

The impact of the severance deficit on the level of distributable reserves is monitored on an ongoing basis. Monitoring enables 
planning for any potential adverse volatility and helps the Group to assess the likely impact on distributable reserves.

Employees can determine individually into which type of investment their share of the plan assets are invested and, therefore 
the Group is unable to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2020 is US$3.8 million.

134

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

6 Employee benefits continued
SEVERANCE PAY SCHEME – ISRAEL CONTINUED 
The main actuarial assumptions used in determining the fair value of the Group’s severance pay plan are shown below:

Discount rate (nominal)
Estimated increase in employee benefits costs
Voluntary termination rate
Inflation rates based on Israeli bonds

2019
%

2.88
5.14
75
1.52

2018
%

4.46
5.14
75
1.52

SENSITIVITY OF BALANCE SHEET AT 31 DECEMBER 2019
The results of the calculations are sensitive to the assumptions used. The balance sheet position revealed by IAS 19 
calculations must be expected to be volatile, principally because the market value of assets (with significant exposure  
to equities) is being compared with a liability assessment derived from corporate bond yields.

The table below shows the sensitivity of the IAS 19 balance sheet position to small changes in some of the assumptions.  
Where one assumption has been changed all the other assumptions are kept as disclosed above.

Discount rate less 0.25%
Estimated increase in employee benefits costs plus 1%
Voluntary termination rate decrease 5%
Inflation rates up 0.25% 

7 Finance income and finance expenses
Finance income:

Interest income

Finance income

Finance expenses:

Foreign exchange losses
Interest expenses related to right-of-use lease liabilities
Interest-bearing credit facility 

Finance expenses

Resulted
(surplus)/
deficit 
US$ million

Change 
from 
disclosed 
US$ million

(0.7)
(8.6)
(6.2)
(5.4)

(0.5)
(2.6)
(0.2)
0.6

2019
US$ million

2018
US$ million

0.5

0.5

0.6

0.6

2019
US$ million

2018
US$ million

4.3
1.3
1.6

7.2

0.7
—
—

0.7

135

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

8 Taxation 
CORPORATE TAXES

Current taxation
Gibraltar taxation
Other jurisdictions taxation
Adjustments in respect of prior years

Deferred taxation
Origination and reversal of temporary differences

Taxation expense

Deferred taxation related to items recognised in OCI
Remeasurement of severance pay liability

2019
US$ million

2018
US$ million

0.4
2.3
1.7
4.4

(0.7)

3.7

2.2
11.9
(0.2)
13.9

—

13.9

(1.1)

—

The taxation expense for the year differs from the standard Gibraltar rate of tax. The differences are explained below:

Profit before taxation
Standard tax rate in Gibraltar (2019: 10%, 2018: 10%)
Higher effective tax rate on other jurisdictions
Tax on dividend distribution from other jurisdictions 
Expenses not allowed for taxation
Deferred tax
Capital allowances in excess of depreciation
Non-taxable revaluation of equity interest
Non-taxable income
Adjustments to prior years’ tax charges

Total tax charge for the year

2019
US$ million

2018
US$ million

45.3
4.5
1.9
—
0.2
(0.7)
(0.5)
—
(1.8)
0.1

3.7

108.7
10.9
4.1
5.5
1.8
—
(0.8)
(0.9)
(6.5)
(0.2)

13.9

Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries of 
operation. Set out below are details in respect of the significant jurisdictions where the Group operates and the factors that 
influenced the current and deferred taxation in those jurisdictions:

GIBRALTAR 
Gibraltar companies are subject to a corporate tax rate of 10%. Gibraltar corporate tax expenses for the year are significantly 
lower compared to 2018, as a result of lower profit before tax and re-domiciliation of several companies to Malta.

MALTA 
During the year, the Company redomiciled several its Gibraltar companies to Malta, and also incorporated a number of new 
Maltese companies. Maltese companies are subject to a corporate tax rate of 35%, however a deemed dividend deduction  
of 30% reduces the effective rate to 5%. In order to qualify for the deduction, the Company must pay an appropriate dividend 
to its shareholders from trading income.

ISRAEL 
The domestic corporate tax rate in Israel in 2019 is 23% (2018: 23%). The Company’s Israeli subsidiary concluded an 
assessment agreement with respect to all tax years up to and including 2014 and entered into certain transfer pricing 
agreements with the Israeli Income Tax Commissioner as regards to 2015. 

UK 
The Group’s subsidiary in the UK is subject to a corporate tax rate of 19% (2018: 19%). In addition to the previously enacted 
reduction in the UK corporation tax rate to 19% from April 2017, the UK government announced and substantively enacted  
a further reduction to 17% from April 2020.

136

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

8 Taxation continued
ROMANIA
The Group’s subsidiary in Romania is subject to a corporate tax rate of 16% (2018: 16%). 

US
The Group’s subsidiaries in US are subject to federal corporate tax rate of 21% (2018: 21%), and state (New Jersey) tax rate  
of 9% (2018: 9%). 

SENSITIVITY ANALYSIS
The key operating companies in the Group are incorporated, managed and controlled and tax resident mainly in Gibraltar, 
with several operating companies tax residents in Malta. The Group’s subsidiaries are located in different jurisdictions and 
these subsidiaries are taxed locally on their respective profits which are determined based on transfer pricing studies.  
Effective tax rate increased by 1% would result in an increase in the tax charge (and associated provision) of US$0.5 million 
(2018: US$1.1 million).

9 Earnings per share
BASIC EARNINGS PER SHARE 
Basic earnings per share (EPS) has been calculated by dividing the profit attributable to ordinary shareholders by the 
weighted average number of shares in issue and outstanding during the year. 

DILUTED EARNINGS PER SHARE 
The weighted average number of shares for diluted earnings per share takes into account all potentially dilutive equity 
instruments granted, which are not included in the number of shares for basic earnings per share. Certain equity instruments 
have been excluded from the calculation of diluted EPS as their conditions of being issued were not deemed to satisfy the 
performance conditions at the end of the period or it will not be advantageous for holders to exercise them into shares, in the 
case of options. The number of equity instruments included in the diluted EPS calculation consist of 2,128,947 Ordinary Shares 
(2018: 5,759,968) and no market-value options (2018: 18,481).

The number of equity instruments excluded from the diluted EPS calculation is 3,802,458 (2018: 2,078,991).

Profit for the period attributable to equity holders of the parent (US$ million)
Weighted average number of Ordinary Shares in issue and outstanding
Effect of dilutive Ordinary Shares and Share options
Weighted average number of dilutive Ordinary Shares

Basic earnings per share
Diluted earnings per share

2019

2018

41.6
367,173,313
2,128,947
369,302,260

11.3¢
11.3¢

94.8
361,122,725
5,778,449
366,901,174

26.3¢
25.8¢

ADJUSTED EARNINGS PER SHARE
The Directors believe that EPS excluding VAT accrual release, exceptional items, share benefit charges, gain from 
remeasurement of previously held equity interest in joint ventures and share of post-tax loss of equity accounted associate 
(‘Adjusted EPS’) allows for a further understanding of the underlying performance of the business and assists in providing  
a clearer view of the performance of the Group.

Reconciliation of profit to profit excluding VAT accrual release, exceptional items, share benefit charges, gain from 
remeasurement of previously held equity interest in joint ventures and share of post-tax loss of equity accounted associate 
(‘Adjusted profit’): 

Profit for the period attributable to equity holders of the parent
VAT accrual release
Exceptional items (see note 5)
Share benefit charges (see note 23)
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted associate (see note 14)

Adjusted profit 

Weighted average number of Ordinary Shares in issue
Weighted average number of dilutive Ordinary Shares

Adjusted basic earnings per share 
Adjusted diluted earnings per share 

2019
US$ million

2018
US$ million

41.6
—
2.3
5.4
—
0.2

49.5

94.8
(10.7)
(11.1)
8.9
(9.3)
0.2

72.8

367,173,313
369,302,260

361,122,725
366,901,174

13.5¢
13.4¢

20.2¢
19.8¢

137

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

10 Dividends

Dividends paid

2019
US$ million

2018
US$ million

40.4

56.6

An interim dividend of 3.0¢ per share was paid on 18 October 2019 (US$11.0 million). The Board of Directors will recommend  
to the shareholders a final dividend in respect of the year ended 31 December 2019 of 3.0¢ per share, which will be recognised 
in the 2020 financial statements once approved.

In 2018, an interim dividend of 4.2¢ per share was paid on 31 October 2018 (US$15.2 million) and a final dividend of 6.0¢ per 
share plus an additional one-off 2.0¢ per share were paid on 23 May 2019 (US$29.4 million). 

11 Business combinations 
ACQUISITION OF JET BINGO BRANDS 
On 19 February 2019, the Group announced the signing of an agreement for the acquisition of a portfolio of Bingo brands, 
including Costa Bingo and certain other Bingo brands of Jet Management Group Limited and Jet Media Limited (together, 
“Jet”) for consideration of £18.0 million (US$22.9 million). Jet is part of the group of companies headed by JPJ Group plc, which 
owns the Jackpotjoy brands. The consideration was satisfied all in cash during 2019. 

Jet has been a partner of Dragonfish, the Group’s B2B Bingo division, since 2009, with brands including Costa Bingo, City 
Bingo and Sing Bingo. The acquisition gives the Group full control of these successful brands from a marketing perspective to 
support and further strengthen the Group’s position in the UK online bingo market. Revenue of the acquired business since the 
acquisition date amount to US$8.3 million. Results of the acquired business are measured as part of Bingo segment. See also 
note 3.

The fair values of the identifiable assets and liabilities acquired were:

Assets
Other intangible assets1

Total assets

Liabilities
Deferred tax Liability

Total Liabilities

Total identifiable net assets at fair value 

Goodwill arising on acquisition

Purchase consideration transferred

Fair value of purchase consideration

1  Other intangible assets consist of Customer list of US$19.2 million and Brand name of US$2.3 million.

Fair value
recognised on
acquisition
US$ million 

21.5

21.5

2.2

2.2

19.3

4.2

23.5

23.5

138

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

11 Business combinations continued
ACQUISITION BETBRIGHT’S SPORTS BETTING PLATFORM
On 4 March 2019, the Group announced the acquisition of BetBright’s sports betting platform for £15.0 million. The consideration 
was satisfied all in cash, with £15.0 million (US$19.3 million) paid during H1 2019. The acquisition strengthens 888’s product and 
technology capabilities and will support the long-term development strategy for 888Sport. During 2019 the Group was focused  
on the integration of the acquired technology and team into 888’s business with the aim of commencing a phased and market-
by-market roll-out of the Group’s proprietary sportsbook solution during 2020.

The fair values of the identifiable assets and liabilities acquired were:

Assets
Property, plant and equipment
Other intangible assets1

Total identifiable net assets at fair value 

Purchase consideration transferred

Fair value of purchase consideration

1  Other intangible assets consist of Sport platform technology of US$18.3 million and the right to access third-party customer list of US$0.8 million.

12 Goodwill and other intangible assets

Fair value
recognised on
acquisition
US$ million

0.2
19.1

19.3

19.3

19.3

Cost or valuation
At 1 January 2018
Additions
Acquisition of a subsidiary (AAPN buyout)

At 31 December 2018

Additions1
Acquisition of BetBright Sport platform
Acquisition of Jet Bingo brands
Disposals

At 31 December 2019

Amortisation and impairments:
At 1 January 2018
Amortisation charge for the year 

At 31 December 2018
Amortisation charge for the year 
Disposals

At 31 December 2019

Carrying amounts
At 31 December 2019
At 31 December 2018
At 1 January 2018

Acquired
intangible
assets
US$ million

Internally
generated
intangible
assets
US$ million

Goodwill
US$ million

Total
US$ million

146.1
—
30.9

177.0

—
—
4.2
—

181.2

20.7
—

20.7
—
—

20.7

160.5
156.3
125.4

21.6
2.7
9.9

34.2

3.1
19.1
21.5
(0.5)

77.4

16.2
3.2

19.4
10.3
(0.5)

29.2

48.2
14.8
5.4

80.6
12.0
—

92.6

11.8
—
—
—

248.3
14.7
40.8

303.8

14.9
19.1
25.7
(0.5)

104.4

363.0

51.6
11.8

63.4
9.3
—

72.7

31.7
29.2
29.0

88.5
15.0

103.5
19.6
(0.5)

122.6

240.4
200.3
159.8

1  Acquired intangible assets includes US$0.5 million capitalisation of finance costs relating to the acquisition of BetBright’s sports betting platform.

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated amortisation of 
US$0.5 million were written off in 2019 (2018: nil).

139

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

12 Goodwill and other intangible assets continued
ACQUISITION DURING THE PERIOD
Fair Value of acquired intangible assets recognised on the acquisition of Jet Bingo brands consisting of Customer list of 
US$19.2 million and Brand name of US$2.3 million. The estimated remaining useful life of the Customer list and Brand name  
is 12 years (using the sliding scale method with 70% of the value to be amortised over five years) and ten years, respectively.

Fair Value of acquired intangible assets recognised on the acquisition of BetBright Sport platform consist of Sport platform of 
US$18.3 million and the right to access third-party customer list of US$0.8 million. The estimated remaining useful life of the 
Sport platform and right to access third-party customer list is 12 years and eight years, respectively.

ACQUISITION IN 2018
Fair value of acquired intangible assets recognised on acquisition of AAPN included licence to operate, trade names and 
customer relationships. The estimated remaining useful life of the acquired intangible assets is five years, five years and up to 
12 years, respectively.

SOFTWARE LICENCES
No impairment tests were considered to be required at 31 December 2019 and the carrying value of licences is considered  
to be appropriate. 

OTHER INTANGIBLE ASSETS 
No impairment tests were considered to be required at 31 December 2019 and the carrying value of other intangible assets  
is considered to be appropriate.

INTERNALLY GENERATED INTANGIBLE ASSETS
This category of assets includes capitalised development costs in accordance with IAS 38. The material projects  
as included within the carrying amount above include compliance with local regulatory requirements in certain  
jurisdictions US$5.4 million (2018: US$5.6 million) and a major upgrade to the gaming systems platform US$26.3 million  
(2018: US$23.5 million). No impairment tests were considered to be required at 31 December 2019 and the carrying value  
of internally generated intangible assets is considered to be appropriate. At 31 December 2019, there were projects with 
carrying value US$8.4 million (2018: US$4.3 million) which were not completed and therefore not being amortised. All of  
these projects are expected to complete and commence amortisation in 2020.

GOODWILL – JET 
The recognised goodwill reflects the potentially significant opportunities in the Bingo business to create additional value  
for the Group.

Analysis of goodwill by cash generating units:

B2C

B2B

Consolidated

Bingo
US$ million

AAPN
US$ million

Other
US$ million

Bingo
US$ million

Total goodwill
US$ million

Carrying value at 31 December 2019
Carrying value at 31 December 2018

104.4
95.4

30.9
30.9

0.3
0.3

24.9
29.7

160.5
156.3

REORGANISATION OF GOODWILL
Following the acquisition of B2B partner Jet by the B2C cash generating unit (see note 11), management undertook a review of 
the goodwill allocated to its cash generating units. This resulted in an $4.8m of goodwill being reallocated from B2B to B2C cash 
generating unit.

Prior to the reallocation of the goodwill, impairment reviews were carried out for each individual goodwill CGU with no impairment 
identified. The carrying values of the assets were compared with the recoverable amounts, the recoverable amount was estimated 
based upon a value in use calculation, based upon management forecasts, as at 31 December 2019, for the years ending 31 
December 2020 and up to 31 December 2024. An impairment review was also carried on the reallocated goodwill using the 
assumptions shown below.

IMPAIRMENT
In accordance with IAS 36 and the Group’s stated accounting policy an impairment test is carried out annually on the carrying 
amounts of goodwill and a review for indicators of impairment is carried out for other non-current assets. Where an impairment test 
was carried out, the carrying value is compared to the recoverable amount of the asset or the cash generating unit. In each case, 
the recoverable amount was the value in use of the assets, which was determined by discounting the future cash flows of the relevant 
asset or cash generating unit to their present value.

140

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

12 Goodwill and other intangible assets continued
GOODWILL – BINGO B2C AND B2B BUSINESS 
Goodwill and intangible assets associated with the Bingo online business unit arose following the acquisition of the Bingo online 
business of Globalcom Limited during 2007, the acquisition of the Wink Bingo business in 2009 and the acquisition of the Jet 
bingo brands in 2019. The income streams generated from the Bingo online business, comprise the B2C Bingo cash generating 
unit and the B2B cash generating unit. Following the acquisition of the Jet bingo brands, revenue associated with Jet is now 
recognized as Bingo B2C instead of B2B.

KEY ASSUMPTIONS AND INPUTS USED 
Cash flow projections have been prepared for a five-year period, following which a long-term growth rate has been assumed. 
Underlying growth rates, as shown in the table below for each of B2B and B2C, have been applied to revenue and are based 
on past experience, including the results in 2018 and 2019 and projections of future changes in the UK online bingo gaming 
market. Key assumptions in preparing these cash flow projections include zero short-term revenue growth rate, continued 
optimisation of costs per customer acquisition and the expectation that the Group will continue to operate and be subject  
to gaming duties in its core jurisdictions.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group’s specific Weighted Average Cost 
of Capital, adjusted for tax, which is considered to be appropriate for the online Bingo cash generating units.

Pre-tax
discount rate
applied1

Underlying
growth rate2
year 1 

Underlying
short-term
growth rate
years 2-5

Long-term
growth rate
year 6+

Operating
expenses
increase 
years 1-5

Operating
expenses
increase 
year 6+

At 31 December 2019
At 31 December 2018

9%
9%

2%
2%

0%
3%

2%
2%

0%
2%

2%
2%

1  The pre-tax discount rate is recalculated by taking into account prevailing risk free rates, equity risk premium and company beta and having regard to external data 

commenting upon the Weighted Average Cost of Capital applied to the Group. 

2  The underlying growth rates of Bingo B2C and Bingo B2B units are 6% and (3%), respectively. This outcome is a direct result of recognising Jet as Bingo B2C rather than B2B 

for the first full year following the acquisition of Jet bingo brands.

The calculation of value in use for Bingo B2C and Bingo B2B units is most sensitive to the following assumptions: 

(i) 

Revenue growth rate assumptions. Growth rates are based on past experience and projections of future changes in the 
online gaming market, the continued highly competitive UK Bingo market, as well as the proactive steps 888 has taken  
to address the tighter regulatory environment in the UK. A reduction of the short-term growth rates by 2% for each  
of B2B and B2C would result in zero headroom for Bingo B2B and Bingo B2C, respectively.

(ii)  Cash flow forecast – cash flow projections may be affected by changes in the UK gaming market, including possible 

economic slowdown as a result of Brexit. A reduction of 34% and 10% in the cash flow projections for each of B2B  
and B2C would result in zero headroom for Bingo B2B and Bingo B2C, respectively.

GOODWILL - AAPN 
The Group recognised goodwill of US$30.9 million following the acquisition of the remaining 53% interest in the voting shares 
of AAPN in December 2018. The recognised goodwill represents the potential revenues from the US, which the Group considers 
as a single CGU, as the states regulate online gambling and reflects potentially significant opportunities in the US to create 
additional value for the Group. 

KEY ASSUMPTIONS AND INPUTS USED
Given the early stage of market development, cash flow projections have been prepared for a ten year period, following which 
a long-term growth rate has been assumed based on the long-term GDP growth rate of the states ten-year. Underlying growth 
rates have been applied to revenue and are based on past experience of the Group, including market share forecast for each 
relevant state. Key assumptions in preparing these cash flow projections include market share assumptions based on current 
888 market share in other regulated online gaming jurisdictions, 15% pre-tax discount rate and the expectation that the 
Group will continue to operate in the US and launch in further states as regulation develops. The states which the Group are 
forecasted to enter have either already regulated or are in the process of regulating.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group’s specific Weighted Average Cost 
of Capital, adjusted for tax, and including an addition risk premium which is considered to be appropriate for the US B2C cash 
generating unit.

The calculation of value in use for US B2C is most sensitive to the following assumptions: 

(i)  Market share assumptions - A reduction of 25% in market share assumptions for each state would result in zero 

headroom for US B2C value in use.

(ii)  Pre-tax discount rate – An increase of Pre-tax discount rate from 15% to 18% would result in zero headroom for US B2C 

value in use.

141

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

13 Property, plant and equipment

Cost
At 1 January 2018
Additions
Disposals
At 31 December 2018
Additions
Disposals

At 31 December 2019

Accumulated depreciation
At 1 January 2018
Charge for the year
Disposals

At 31 December 2018
Charge for the year
Disposals

At 31 December 2019

Carrying amounts
At 31 December 2019
At 31 December 2018
At 1 January 2018

IT equipment
US$ million

Office furniture,
equipment and
motor vehicles
US$ million

Leasehold
improvements
US$ million

Total
US$ million

44.1
6.4
(3.5)
47.0
7.5
(0.1)

54.4

38.6
4.4
(3.5)

39.5
5.7
(0.1)

45.1

9.3
7.5
5.5

5.5
0.6
—
6.1
0.3
(0.1)

6.3

3.6
0.5
—

4.1
0.5
—

4.6

1.7
2.0
1.9

15.2
0.3
—
15.5
0.8
—

16.3

13.6
0.4
—

14.0
0.3
—

14.3

2.0
1.5
1.6

64.8
7.3
(3.5)
68.6
8.6
(0.2)

77.0

55.8
5.3
(3.5)

57.6
6.5
(0.1)

64.0

13.0
11.0
9.0

Following a review of fully written down assets in 2018, assets no longer in use with a total cost and accumulated depreciation 
of US$3.5 million were written off.

14 Investments
INVESTMENTS IN ASSOCIATE
The following entities meet the definition of an associate and have been equity accounted in the consolidated financial 
statements:

Name

Come2Play Limited

Relationship

Country of
incorporation

Effective
interest 
31 December
2019

Effective
interest 
31 December
2018

Associate

Israel

20%

20%

On 15 April 2015, the Group acquired 20% of the Ordinary Shares of Come2Play Limited for a cash payment of US$1.5 million. 
As at 31 December 2019, the Group had investment in associate of US$0.7 million (2018: US$0.9 million). Further disclosures 
have not been provided as the investment is not material to the Group.

A reconciliation of the movements in the Group’s interest in equity accounted associate is shown below:

At 1 January 2018
Share of post-tax loss of equity accounted associate

At 31 December 2018
Share of post-tax loss of equity accounted associate

At 31 December 2019

142

US$ million

1.1
(0.2)

0.9
(0.2)

0.7

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

14 Investments continued
INVESTMENTS IN US JOINT VENTURES
In 2013, the Group entered into a joint venture agreement (“JVA”) with Avenue OLG Entertainment LLC (“Avenue”) 

and other minority shareholders to form AAPN Holdings LLC (“AAPN”), under which the Group had a 47% interest in AAPN. 
AAPN has a 100% owned subsidiary, AAPN New Jersey LLC (“AAPN NJ”), which has a B2C gaming offering in New Jersey.

AAPN has been equity accounted for, reflecting the Group’s effective 47% interest in their consolidated results and assets.

On 10 December 2018 (‘AAPN buyout day’), the Group acquired an additional 53% interest in the voting shares of AAPN 
Holdings LLC (AAPN), increasing its ownership interest to 100% for cash consideration of US$28.5 million. US$10.0 million was 
paid (gross of US$0.8 million cash acquired) to the non-controlling shareholders on the day of acquisition and additional 
US$18.4 million paid during the first quarter of 2019.

The Group remeasured its previously held 47% equity interest in AAPN at its acquisition-date fair value and recognised US$9.3 
million gain in the consolidated income statement. The US$30.9 million goodwill recognised on acquisition represents the 
potential revenues from the US market as the states regulate online gambling.

AAPN results were under the joint venture framework until AAPN buyout day. Starting 11 December 2018, AAPN results are 
included in the consolidated income statement. AAPN assets and liabilities as of 31 December 2019 and 31 December 2018 are 
included in the consolidated balance sheet.

The Group’s share of post-tax losses of the joint ventures for the period 1 January 2018–10 December 2018 as are as follows:

Income statement of US joint ventures

Revenue
Expenses

Post-tax loss of joint ventures

Expenses attributed to class B holders

Total post-tax loss of joint ventures attributed to the Group

Group effective interest in joint ventures

Group share of post-tax loss of joint ventures1

US$ million

2.7
(10.8)

(8.1)

(2.0)

(10.1)

47%

(4.7)

1   The Group’s investment in the US joint ventures had reduced to nil due to the US joint ventures’ cumulative losses exceeding the Group’s investment. In 2018, the US joint 

ventures incurred further losses and, as a result, the Group’s investment remained at nil. As the Group’s investment remained at nil, the Group did not recognise the losses  
of US$4.7 million in its consolidated income statement in 2018. The total amount of unrecognised loss as of AAPN buyout day is US$13.2 million.

OTHER INVESTMENTS 
The Group holds equity instruments designated at fair value through OCI of US$0.2 million at 31 December 2019  
(31 December 2018: US$0.2 million).

15 Deferred taxes
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes. The Group’s deferred tax assets and 
liabilities resulting from temporary differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax relates to the following:
Accrued severance pay
Vacation pay accrual
Property, plant and equipment
Intangible assets

Reflected in the statement of financial position as follows:
Deferred tax assets
Deferred tax liabilities

2019
US$ million

2018
US$ million

1.4
0.5
1.2
(4.3)

(1.2)

2.8
(4.0)

0.2
0.5
1.0
(2.6)

(0.9)

1.4
(2.3)

The Group has no tax losses at 31 December 2019 (2018: nil) that are available indefinitely for offset against future taxable 
profits of the companies in which the losses arose. 

Deferred tax liabilities of US$2.2 million have been recognised in respect of the fair value of acquired intangible assets 
recognised on acquisition of Sport platform and Bingo brands (2018: US$2.3 million in respect of the fair value of acquired 
intangible assets recognised on acquisition of AAPN).

143

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

16 Cash and cash equivalents 

Cash and short-term deposits
Customer funds
Restricted short-term deposits

2019
US$ million

2018
US$ million

42.2
54.7
2.6

99.5

74.4
57.1
1.5

133.0

Customer funds represent bank deposits matched by liabilities to customers and progressive prize pools of an equal value (see 
note 21). Restricted short-term deposits represent amounts held by banks primarily to support guarantees in respect  
of regulated markets licence requirements.

17 Trade and other receivables

Trade receivables
Other receivables 
Prepayments

Current trade and other receivables
Non-current prepayments

2019
US$ million

2018
US$ million

26.5
10.9
5.2

42.6
0.6

43.2

19.0
10.3
3.7

33.0
0.8

33.8

The carrying value of trade receivables and other receivables approximates to their fair value as the credit risk has been 
addressed as part of impairment provisioning and, due to the short-term nature of the receivables, they are not subject  
to ongoing fluctuations in market rates. Note 25 provides credit risk disclosures on trade and other receivables.

18 Share capital 
Share capital comprises the following:

Ordinary Shares of £0.005 each 

1,026,387,500

1,026,387,500

8.1

8.1

Authorised

31 December
2019
Number

31 December
2018
Number

31 December
2019
US$ million

31 December
2018
US$ million

Ordinary Shares of £0.005 each at beginning of year
Issue of Ordinary Shares of £0.005 each

Ordinary Shares of £0.005 each at end of year

Allotted, called up and fully paid

31 December
2019
Number

31 December
2018
Number

31 December
2019
US$ million

31 December
2018
US$ million

364,284,539
4,063,255

359,679,561
4,604,978

368,347,794

364,284,539

3.3
—

3.3

3.3
—

3.3

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group’s employee share option 
plan (see note 23) during 2019 and 2018:

During 2019, the Company issued 4,063,255 shares (2018: 4,604,978) out of which 32,440 shares (2018: 60,182) were issued  
in respect of employees’ exercising market value options giving rise to an increase in share premium of US$0.1 million  
(2018: US$0.1 million).

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share 
capital of the Group amounts to US$3.3 million (2018: US$3.3 million) and is split into 368,347,794 (2018: 364,284,539)  
Ordinary Shares. The share capital in UK sterling (GBP) is £1.8 million (2018: £1.8 million). 

144

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

19 Trade, other payables and provisions

Trade payables
Accrued expenses1
Liability in respect of AAPN buyout2
Other payables

Total trade and other payables
Provisions3

2019
US$ million

2018
US$ million

28.4
79.9
—
22.6

130.9
10.2

141.1

30.8
63.6
18.5
23.1

136.0
11.3

147.3

1  During 2018, the Group released US$10.7 million of accrued liability in respect of VAT due, following the receipt of tax assessments from the German tax authorities in respect 

of 2015-2017.

2  In 2018, the Group acquired the remaining 53% interest in the voting shares of AAPN for cash consideration of US$28.4 million. US$10.0 million (gross of US$0.8 million cash 

acquired) was paid on the day of acquisition and additional US$18.4 million was paid during 2019. 

3  Includes mainly provisions in respect of regulatory matters related to legacy customers’ activity in prior periods.

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these 
balances. 

PROVISIONS
The Group has recorded a provision in respect of regulatory matters related to legacy customers’ activity in prior periods. 
This amount represents management’s best estimate of probable cash outflows related to these matters, which are closely 
monitored by the Group.

During 2017, the Group recorded a provision for exceptional items of US$45.3 million in respect of historical value added  
tax relating to the provision of gaming services in Germany prior to 2015. During 2018, following receipt of tax assessments 
from the Tax Authorities in Germany, the Group paid US$24.6 million on account of this provision and released US$22.4 million 
of the provision, as described in note 5. 

Movement in the provision during the year is as follows:

At 1 January 2018
Arising during the year
Paid during the year
Released to income statement during the period
Exchange rate

At 1 January 2019
Paid during the year

At 31 December 2019

Current
Non-current

Total
US$ million

47.0
10.4
(24.6)
(22.4)
0.9

11.3
(1.1)

10.2

10.2
—

145

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

20 Interest-bearing loans and borrowings

Lease liabilities1
Interest-bearing loan – RCF2

Total interest-bearing loans and borrowings

2019
US$ million

2018
US$ million

34.8
17.7

52.5

—
—

—

1  The Group applies, for the first time, IFRS 16 – Leases, see note 2.2. At 1 January 2019, US$26.8 million was recognised as lease liabilities – being the present value of  

US$29.2 million remaining lease payments, discounted using a weighted average incremental borrowing rate of 3.9%. As at 31 December 2019, the lease liabilities of US$34.8 
million iinclude interest of US$1.3 million.

2  During the period, 888 has finalised a revolving credit facility (“RCF”) with Barclays Bank plc of up to US$50.0 million in order to finance its M&A activities in the short term. At 

31 December 2019, the Group has RCF liability of US$18 million. Arrangement fee of US$0.5 million is amortised to income statement over period of the RCF.

At 1 January 2019

Arising during the period
Paid during the period
Interest expenses
Interest paid
Exchange rate

At 31 December 2019

Current
Non-current

21 Liabilities to customers and progressive prize pools

Liabilities to customers
Progressive prize pools

Lease 
liabilities
US$ million

RCF
US$ million

Total
US$ million

26.8

12.6
(7.5)
1.3
—
1.6

34.8

6.0
28.8

—

32.5
(15.0)
1.3
(1.1)
—

17.7

17.7
—

26.8

45.1
(22.5)
2.6
(1.1)
1.6

52.5

23.7
28.8

2019
US$ million

2018
US$ million

48.3
6.4

54.7

49.5
7.6

57.1

22 Investments in significant subsidiaries 
The consolidated financial statements include the following principal subsidiaries of 888 Holdings plc:

Country of 
incorporation

Percentage of
equity interest
2019
%

Gibraltar
Malta
Gibraltar
Gibraltar

Malta

Gibraltar
Gibraltar
Gibraltar
Malta
Malta

100
100
100
100

100

100
100
100
100
100

Percentage of
equity interest
2018

% Nature of business

100 Holding company
100 Holding company
100 Holder of gaming licences in Gibraltar
100 Holder of gaming licences in Gibraltar 

during 2019

100 Holder of gaming licences in Malta  
for European markets which are not 
locally regulated
100 Bingo business operator
100 B2B business operator (except Bingo)
100 Holder of UK remote gaming licence
100 Holder of Italian online gaming licence
100 Holder of Spanish online  

gaming licence

Name

VHL Financing Limited
VHL Financing (Malta) Limited
Virtual Global Digital Services Limited
Cassava Enterprises (Gibraltar) Limited

Virtual Digital Services Limited

Brigend Limited
Fordart Limited
888 UK Limited
888 Italia Limited
888 Spain Public Limited Company

146

888 Holdings plc Annual Report & Accounts 2019Financial Statements continued 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

22 Investments in significant subsidiaries continued

Name

888 US Limited

888 Atlantic Limited

888 Liberty Limited

888 Romania Limited

888 (Ireland) Limited
888 Denmark Limited
888 Portugal Limited

888 Sweden Limited

Country of 
incorporation

Gibraltar

Gibraltar

Gibraltar

Malta

Malta
Malta
Malta

Malta

Virtual Emerging Entertainment Limited
Gisland Limited
Virtual IP Assets Limited
Virtual Marketing Services (Gibraltar) Limited
Virtual Marketing Services (UK) Limited
888 US Services Inc.

Gibraltar
Gibraltar
BVI1
Gibraltar
UK
New Jersey, USA

Dixie Operations Limited
Random Logic Limited

Random Logic Ventures Limited
Sparkware Technologies SRL
Virtual Internet Services Limited
Virtual Internet Services (Ireland) Limited
Virtual Share Services Limited

888 US Inc.
888 US Holdings Inc.
AAPN Holdings, LLC
AAPN New Jersey LLC

Antigua
Israel

Israel
Romania
Gibraltar
Ireland
Gibraltar

Delaware, USA
Delaware, USA
Delaware, USA
New Jersey, USA

Spectate Limited
Gaming Ventures Europe 2019 Limited 

Ireland
Malta

Entertainment Ventures Europe 2019 Limited

Malta

Percentage of
equity interest
2019
%

100

100

100

100

100
100
100

100

100
100
100
100
100
100

100
100

100
100
100
100
100

100
100
100
100

100
100

100

1  Virtual IP Assets Limited has been redomiciled to Antigua with effect as of 22 November 2019.

Percentage of
equity interest
2018

% Nature of business

100 Holder of Interactive Gaming Service 

Provider and Manufacturer licence  
in the state of Nevada

100 Holder of Transactional Waiver pending 
application for full licensing in the state 
of New Jersey

100 Holder of Gaming Vendor License  

in the state of Delaware
100 Holder of Romanian online  

gaming licence

100 Holder of Irish online betting licence
100 Holder of Danish online gaming licence
100 Holder of Portuguese online  

gaming licence

100 Holder of Swedish online  

gaming licence
100 Trademark licensor
100 Payment transmission
100 Holder of group IP assets
100 Marketing acquisition
100 Advertising services
100 Provider of US-based services  

for US operations

100 Customer call center operator
100 Research, development and  

marketing support

100 Investment holding company
100 Software development
100 Data hosting and development services
100 Data hosting services
100 Administration of employee  

equity schemes
100 Holder of AAPN
100 Holder of AAPN

47 Holding company 
47 Holder of Casino Service Industry 

Enterprise licence in New Jersey 

N/A Software development
N/A Holder of gaming licences in Malta  
for European markets which are not 
locally regulated

NA Holder of gaming licences in Malta  
for European markets which are not 
locally regulated

147

Corporate.888.com 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

23 Share benefit charges 
EQUITY-SETTLED SHARE BENEFIT CHARGES
As at 31 December 2019, the Group has equity-settled employee shares and share options granted under two equity-settled 
employee share incentive plans – the 888 All-Employee Share Plan (“AEP”), which expired according to its terms in August 2015, 
and the 888 Long-Term Incentive Plan 2015 (“LTIP”) which was adopted at the Extraordinary General Meeting on 29 September 
2015. The 888 Long-Term Incentive Plan 2015 is open to employees (including Executive Directors) and full-time consultants 
of the Group, at the discretion of the Remuneration Committee. Awards under this scheme will vest in instalments over a fixed 
period of at least three years subject to the relevant individuals remaining in service. Certain of these awards are subject to 
additional performance conditions imposed by the Remuneration Committee at the dates of grant, further details of which are 
given in the Directors’ Remuneration Report.

In addition, on 8 May 2017, the Board adopted a Deferred Share Bonus Plan (“DSBP”) in order to allow the Company to comply 
with the requirement contained in its Remuneration Policy pursuant to which any annual bonus payment made to an Executive 
Director in excess of 100% of such Executive Director’s annual salary is deferred into equity awards of the Company in the form 
of nil cost options or share awards.

The Company grants equity awards under which shares of the Company are issued to employees at nil consideration. The 
nominal value of such shares is covered internally. Details of equity settled shares and share options granted as part of the 
AEP, the LTIP and the DSBP are set out below. 

SHARE OPTIONS GRANTED

Outstanding at the beginning of the year
Market value options lapsed during the year
Market value options exercised during the year
Outstanding at the end of the year

ORDINARY SHARES GRANTED (WITHOUT PERFORMANCE CONDITIONS)

2019

2018

Weighted
average
exercise
price

£1.08
£1.02
£1.08
—

Weighted
average
exercise 
price

£1.26
£1.08
£1.38
£1.08

Number

33,092
(652)
32,440
—

Number

97,968
(4,694)
(60,182)
33,092

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued during the year

Outstanding at the end of the year
Averaged remaining life until vesting

DEFERRED SHARE BONUS PLAN 

Outstanding at the beginning of the year
Shares granted during the year
Shares exercised during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2019
Number

2018
Number

3,578,276
1,702,870
(398,981)
(2,970,183)

1,911,982
1.45 years

4,083,372
910,159
(141,397)
(1,273,858)

3,578,276
0.59 years

2019
Number

338,201
—
 (136,254)

2018
Number

211,691
197,074
(70,564)

201,947
0.54 years

338,201
1.02 years

The aforementioned grants under the DSBP were approved by the Board as part of the annual bonus award to the Executive 
Directors for 2016-2018, pursuant to which an amount equal to 100% of salary was granted in cash, with the additional 50% 
of salary deferred into shares of the Company. These grants were made on 21 March 2018 to the CEO (117,965 Shares) and 
CFO (79,109 Shares) and 28 June 2017 to the CEO (130,914 Shares) and CFO (80,777 Shares), with the shares vesting in equal 
tranches over three years. Ordinary Shares granted for future vesting are valued at the share price at grant date, which the 
Group considers approximates to the fair value. On 28 March 2018, the Group purchased 197,074 shares and, on 29-30 June 
2017, the Group purchased 211,691 shares on the open market at an average price of 277.9¢ per share and 255.31¢ per share, 
respectively, all of which were recognised as treasury shares as of 31 December 2019.

148

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

23 Share benefit charges continued
ORDINARY SHARES GRANTED (SUBJECT TO PERFORMANCE CONDITIONS)

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2019
Number

4,142,129
1,703,845
(613,093)
(1,060,632)

4,172,249
1.34 years

2018
Number

5,991,888
1,372,015
—
(3,221,774)

4,142,129
1.25 years

Shares granted during the year (1,703,845) are 100% dependent on total shareholder return (TSR) compared to a peer group 
of companies. All other shares outstanding at the end of the year (2,468,405) 50% are dependent on an EPS growth target, 
and 50% on total shareholder return (TSR) compared to a peer group of companies. Further details of performance conditions 
that have to be satisfied on these awards are set out in the Directors’ Remuneration Report on page 86. The EPS growth target 
is taken into account when determining the number of shares expected to vest at each reporting date, and the TSR target is 
taken into account when calculating the fair value of the share grant.

VALUATION INFORMATION – SHARES GRANTED UNDER TSR CONDITION:

Shares granted during the year:

Share pricing model used
Determined fair value
Number of shares granted
Average risk-free interest rate
Average standard deviation 
Average standard deviation of peer group

VALUATION INFORMATION – SHARES GRANTED

Weighted average share price at grant date
Weighted average share price at issue of shares

2019

2018

Monte Carlo Monte Carlo
£1.72
686,008
0.98%
26%
29%

£1.74
1,703,845
0.75%
27%
30%

2019

2018

Without
performance
conditions

With
performance
conditions

Without
performance
conditions

With
performance
conditions

£1.62
£1.61

£1.67
£1.56

£2.76
£2.29

£2.70
£2.30

Ordinary shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date, 
which the Group considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily 
relating to non-receipt of dividends, are considered to have an immaterial effect on the share option charge.

In accordance with IFRS 2 a charge to the consolidated income statement in respect of any shares or options granted under 
the above schemes is recognised and spread over the vesting period of the shares or options based on the fair value of the 
shares or options at the grant date, adjusted for changes in vesting conditions at each balance sheet date. These charges 
have no cash impact. 

SHARE BENEFIT CHARGES

Equity-settled 
Equity-settled charge for the year

Total share benefit charges

2019
US$ million

2018
US$ million

5.4

5.4

8.9

8.9

149

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

24 Related party transactions
The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as 
their share benefit charges, are set out below:

Short-term benefits 
Post-employment benefits
Share benefit charges – equity-settled

2019
US$ million

2018
US$ million

5.9
0.3
1.9

8.1

3.2
0.2
4.2

7.6

Further details on Directors’ remuneration are given in the Directors’ Remuneration Report.

25 Financial risk management 
The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and procedures for 
managing these risks are set by the Board following recommendations from the Chief Financial Officer. The Board reviews the 
effectiveness of these procedures and, if required, approves specific policies and procedures in order to mitigate these risks.

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

• Cash and cash equivalents;

• Trade and other receivables;

• Trade and other payables;

• Customer deposits;

• Lease liabilities;

• Interest-bearing loan – RCF;

• Equity instruments designated at fair value through OCI.

Detailed analysis of these financial instruments is as follows:

Financial assets

Trade and other receivables1 (note 17)
Cash and cash equivalents (note 16)
Equity instruments designated at fair value through OCI (note 14)

1  Excludes prepayments and non-current other receivables.

2019
US$ million

2018
US$ million

37.4
99.5
0.2

137.1

29.3
133.0
0.2

162.5

In accordance with IFRS 9, trade and other receivables and cash and cash equivalents are classified as financial assets 
at amortised costs. Equity investments are measured at fair value through other comprehensive income (FVOCI) without 
subsequent recycling to income statement.

Financial liabilities

Trade and other payables1 (note 19)
Customer deposits (note 21)
Lease liabilities – IFRS 16 (note 20)
Interest-bearing loan – RCF (note 20)

1  Excludes taxes payable.

In accordance with IFRS 9, all financial liabilities are held at amortised cost.

2019
US$ million

2018
US$ million

102.5
54.7
34.8
17.7

209.7

100.7
57.1
—
—

157.8

150

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

25 Financial risk management continued
CAPITAL
The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the Group 
is maximising shareholders’ value, which, from the capital perspective, is achieved by maintaining the capital structure most 
suited to the Group’s size, strategy, and underlying business risk. There are no demands or restrictions on the Group’s capital. 

The main financial risk areas are as follows: 

CREDIT RISK
Trade receivables
The Group’s credit risk is primarily attributable to trade receivables, most of which are due from the Group’s payment service 
providers (PSP). These are third-party companies that facilitate deposits and withdrawals of funds to and from customers’ 
virtual wallets with the Group. These are mainly intermediaries that transact on behalf of credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces 
this credit risk by: 

• Monitoring balances with PSPs on a regular basis.

• Arranging for the shortest possible cash settlement intervals.

• Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.

• Ensuring a new PSP is only contracted following various due diligence and ‘Know Your Customer’ procedures.

• Ensuring policies are in place to reduce dependency on any specific PSP and as a limit any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good 
credit quality and there is a low level of potential bad debt as at year-end, amounting to US$0.1 million arising from a PSP 
failing to discharge its obligation (2018: US$0.1 million). This has been charged to the consolidated income statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (“chargebacks”) 
or any other funding method they have used in respect of the services provided by the Group. Customers may fail to fulfil their 
obligation to pay, which will result in funds not being collected. These chargebacks and uncollected deposits, when occurring, 
will be deducted at source by the PSPs from any amount due to the Group. As such, the Group provides for these eventualities 
by way of an impairment provision based on analysis of past transactions. This provision is set off against trade receivables 
and at 31 December 2019 was US$1.0 million (2018: US$1.1 million). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following 
prevention and verification procedures using internally-developed bespoke systems integrated with commercially-available 
third-party measures. 

Cash and cash equivalents 
The Group controls its cash position from its Gibraltar headquarters. Subsidiaries in its other main locations maintain minimal 
cash balances as required for their operations. Cash settlement proceeds from PSPs, as described above, are paid into bank 
accounts controlled by the Treasury function in Gibraltar. 

The Group holds the majority of its funds with highly reputable financial institutions and will not hold funds with financial 
institutions with a low credit rating save for limited balances for specific operational needs. The Group maintains its cash 
reserves in highly liquid deposits and regularly monitors interest rates in order to maximise yield.

Customer funds
Customer funds are matched by customer liabilities and progressive prize pools of an equal value. 

Restricted short-term deposits
Restricted short-term deposits are short-term deposits held by banks primarily to support guarantees in respect of regulated 
markets licence requirements.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totalling US$137.1 million  
(2018: US$162.5 million).

151

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

25 Financial risk management continued
LIQUIDITY RISK 
Liquidity risk exists where the Group might encounter difficulties in meeting its financial obligations as they become due. The 
Group monitors its liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its obligations. 

The following table details the contractual maturity analysis of the Group’s financial liabilities (undiscounted payments):

Trade and other payables1
Customer deposits
Lease liabilities
Interest-bearing loan – RCF

1   Excludes taxes payable. 

Trade and other payables1
Customer deposits

1  Excludes taxes payable. 

On demand
US$ million

In 3 months
US$ million

15.8
54.7
—
—

70.5

73.7
—
1.7
—

75.4

On demand
US$ million

In 3 months
US$ million

11.6
57.1

68.7

83.1
—

83.1

2019

Between 
3 months 
and 1 year
US$ million

13.0
—
4.3
18.0

35.3

2018

Between 
3 months 
and 1 year
US$ million

6.0
—

6.0

More than 
1 year
US$ million

Total
US$ million

—
—
34.5
—

34.5

102.5
54.7
40.5
18.0

215.7

More than 
1 year
US$ million

Total
US$ million

—
—

—

100.7
57.1

157.8

MARKET RISK
Currency risk 
The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

• Mismatches between customer deposits, which are predominantly denominated in US$, and the net receipts from customers, 
which are settled in the currency of the customer’s choice and of which Pounds Sterling (GBP) and Euros (EUR) are the most 
significant.

• Mismatches between reported revenue, which is mainly generated in US$ (the Group’s reporting currency and the functional 

currency of the majority of its subsidiaries), and a significant portion of deposits settled in local currencies. 

• Expenses, the majority of which are denominated in foreign currencies, including Pounds Sterling (GBP), Euros (EUR) and New 

Israeli Shekels (ILS).

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure 
is kept to an acceptable level. This includes the potential use of foreign exchange forward contracts designed to fix the 
economic impact of known liabilities when considered appropriate.

At 31 December 2019, the Group does not have any open foreign exchange forward contracts.

152

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

25 Financial risk management continued
MARKET RISK CONTINUED
Currency risk continued
The tables below detail the monetary assets and liabilities by currency:

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

2019

Cash and cash equivalents
Trade and other receivables
Equity instruments designated at fair value 
through OCI

Monetary assets

Trade and other payables
Customer deposits
Lease liabilities
Interest-bearing loan – RCF

Monetary liabilities

Net financial position

27.7
9.2

—

36.9

(18.0)
(9.3)
(3.3)
—

(30.6)

6.3

34.4
19.6

—

54.0

(24.7)
(14.4)
(10.4)
—

(49.5)

4.5

27.4
2.1

0.2

29.7

(41.1)
(27.9)
(0.4)
(17.7)

(87.1)

(57.4)

5.0
0.3

—

5.3

(16.3)
—
(20.2)
—

(36.5)

(31.2)

2018

5.0
6.2

—

11.2

(2.4)
(3.1)
(0.5)
—

(6.0)

5.2

99.5
37.4

0.2

137.1

(102.5)
(54.7)
(34.8)
(17.7)

(209.7)

(72.6)

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

Cash and cash equivalents
Trade and other receivables
Equity instruments designated at fair value 
through OCI

Monetary assets

Trade and other payables
Customer deposits

Monetary liabilities

Net financial position

37.8
6.2

—

44.0

(16.2)
(8.7)

(24.9)

19.1

38.6
14.9

—

53.5

(16.1)
(17.6)

(33.7)

19.8

13.2
0.5

—

13.7

(19.9)
—

(19.9)

(6.2)

39.7
2.3

0.2

42.2

(46.9)
(29.0)

(75.9)

(33.7)

3.7
5.4

—

9.1

(1.6)
(1.8)

(3.4)

5.7

133.0
29.3

0.2

162.5

(100.7)
(57.1)

(157.8)

4.7

SENSITIVITY ANALYSIS 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US$ exchange rate at 
the balance sheet date for balance sheet items denominated in Pounds Sterling, Euros and New Israeli Shekels: 

10% strengthening
10% weakening

10% strengthening
10% weakening

Year ended 31 December 2019

GBP
US$ million

EUR
US$ million

ILS
US$ million

(0.6)
0.6

(0.5)
0.5

3.1
(3.1)

Year ended 31 December 2018

GBP
US$ million

EUR
US$ million

ILS
US$ million

(1.9)
1.9

(2.0)
2.0

0.6
(0.6)

153

Corporate.888.comNOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

25 Financial risk management continued
INTEREST RATE RISK 
The Group’s exposure to interest rate risk is limited to the interest-bearing deposits in which the Group invests surplus funds 
and debt obligations (RCF).

At 31 December 2019, the Group has US$18.0 million RCF and is exposed to floating rate risk. Given the magnitude of the max 
drawable amount under the RCF (US$50 million), interest rate fluctuations are not expected to be significant.

The Group’s policy is to invest surplus funds in low risk money market funds and in interest-bearing bank accounts. The Group 
arranges for excess funds to be placed in these interest-bearing accounts with its principal bankers in order to maximise 
availability of funds for investments. 

The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and 
borrowings affected. With all other variables held constant, the Group’s profit before tax is affected through the impact on 
floating rate borrowings, as follows:

Effect on profit before tax 

50bp increase
50bp decrease

2019

2018

Interest- 
bearing
deposits
US$ million

Debt
obligations
(RCF)
US$ million

Interest 
bearing
deposits
US$ million

Debt
obligations
(RCF)
US$ million

0.1
(0.1)

(0.1)
0.1

0.3
(0.3)

—
—

26 Fair value measurements
At 31 December 2019 and 2018, the Group’s equity investment is measured at fair value (level 2). For the remaining financial 
assets and liabilities, the Group considers that the book value approximates to fair value.

There were no changes in valuation techniques or transfers between categories in the period.

27 Provisions, contingent liabilities and regulatory issues 
(a)  (a) The Group operates in numerous jurisdictions. Accordingly, the Group files tax returns, provides for and pays all taxes 
and duties it believes are due based on local tax laws, transfer pricing agreements and tax advice obtained. The Group 
is also periodically subject to audits and assessments by local taxing authorities. Provisions for uncertain items are made 
using judgement of the most likely tax expected to be paid and the basis thereon, based on a qualitative assessment of 
all relevant information. The Board considers that any exposure for additional taxes, if any, that may arise from the final 
settlement of such assessments is unlikely to result in any further liability.

(b) 

In 2017, in response to an inquiry from the tax authorities in Germany relating to a legacy VAT matter, the Group disclosed 
a contingent liability of US$18.5 million, relating to issues on which the Group considered that it has strong arguments 
but regarding which it remained possible that there would be a cash outflow. During 2018, following further discussions 
with tax authorities in Germany culminating in the issuance of tax assessments, the Board, supported by their updated 
legal advice, considered that the risk of cash outflow in respect of these services is remote, and therefore the contingent 
liability no longer exists. The Board has reserved its position and all legal rights, based on the legal advice received.

(c)  As part of the Board’s ongoing regulatory compliance and operational risk assessment process, it continues to monitor 

legal and regulatory developments, and their potential impact on the business, and continues to take appropriate advice 
in respect of these developments.

Given the nature of the legal and regulatory landscape of the industry, from time to time the Group has received notices, 
communications and legal actions from a small number of regulatory authorities and other parties in respect of its 
activities. The Group has taken legal advice as to the manner in which it should respond and the likelihood of success of 
such actions. Based on this advice and the nature of the actions, for the majority of these matters the Board is unable to 
quantify reliably the outflow of funds that may result, if any. For matters where an outflow of funds is probable and can be 
measured reliably, amounts have been recognised in the financial statements within Provisions. Except for the regulatory 
matters described in note 19, these amounts are not material at 31 December 2019.

154

888 Holdings plc Annual Report & Accounts 2019Financial Statements continued 
STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

COMPANY BALANCE SHEET 
AT 31 DECEMBER 2019

Assets
Non-current assets
Investments in subsidiaries
Deferred tax assets

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Share capital
Share premium
Treasury shares
Retained earnings1

Total equity 

Liabilities
Current liabilities
Trade and other payables
Income tax payable
Interest-bearing loans and borrowings

Non-current liabilities
Loan payable to subsidiaries

Total liabilities

Total equity and liabilities

Note

2019
US$ million

2018
US$ million

2
10

3

4
4
4

5

6

9

46.1
0.7

46.8

90.9
—

90.9

137.7

3.3
3.7
(0.7)
54.9

61.2

4.3
7.8
17.7
29.8

46.7

46.7

76.5

137.7

48.3
0.7

49.0

78.9
—

78.9

127.9

3.3
3.6
(1.2)
61.8

67.5

19.5
10.5
—
30.0

30.4

30.4

60.4

127.9

1 Includes net profit of the Company for the year ended 31 December 2019 of US$28.6 million (31 December 2018: US$64.2 million).

The financial statements on pages 155 to 159 were approved and authorised for issue by the Board of Directors on 15 April 2020 
and were signed on its behalf by:

ITAI PAZNER 
Chief Executive Officer 
The notes on pages 158 to 159 form part of these financial statements.

AVIAD KOBRINE
Chief Financial Officer

155

Corporate.888.com 
 
 
 
 
COMPANY STATEMENT  
OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2019

Balance at 1 January 2018

Profit and total comprehensive income for the year
Dividend paid (note 9)
Issue of shares (note 4)
Acquisition of treasury shares (note 4)
Exercise of deferred share bonus plan
Equity settled share benefit charges (note 8)

Balance at 31 December 2018

Profit and total comprehensive income for the year
Dividend paid (note 9)
Issue of shares (note 4)
Exercise of deferred share bonus plan
Equity settled share benefit charges (note 8)

Balance at 31 December 2019

Share 
capital 
US$ million

Share 
premium 
US$ million

Treasury 
shares 
US$ million

Retained
earnings 
US$ million

Total 
US$ million

3.3

—
—
—
—
—
—

3.3

—
—
—
—
—

3.3

3.5

—
—
0.1
—
—
—

3.6

—
—
0.1
—
—

3.7

(0.7)

—
—
—
(0.8)
0.3
—

(1.2)

—
—
—
0.5
—

(0.7)

45.6

64.2
(56.6)
—
—
(0.3)
8.9

61.8

28.6
(40.4)
—
(0.5)
5.4

54.9

51.7

64.2
(56.6)
0.1
(0.8)
—
8.9

67.5

28.6
(40.4)
0.1
—
5.4

61.2

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid for.
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the parent company statement  
of comprehensive income and other transactions with equity holders.

The notes on pages 158 to 159 form part of these financial statements.

156

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

COMPANY STATEMENT  
OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2019

Note

2019
US$ million

2018
US$ million

Cash flows from operating activities:
Profit before tax
Adjustments for:
Share benefit charges
Interest costs
Dividends received 
Increase in net amounts owed by subsidiaries
(Increase) decrease in other receivables
Increase (decrease) in trade and other payables

Cash generated from operations
Income tax paid

Net cash generated from operating activities

Cash flows from investing activities
Dividends received

Net cash generated from investing activities

Cash flows from financing activities:
Issue of shares
Acquisition of treasury shares
Loan received from subsidiaries
Interest paid
Proceeds from loans, net of transaction fee
Repayment of loans
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 158 to 159 form part of these financial statements.

8

3,5
3
5

9

4
4
9
9

9

26.7

0.7
2.0
(27.2)
(20.1)
(0.2)
0.1

(18.0)
(0.8)

(18.8)

27.2

27.2

0.1
—
15.8
(1.4)
32.5
(15.0)
(40.4)

(8.4)

—
—

—

71.3

0.8
0.4
(72.2)
(42.8)
0.2
(2.0)

(44.3)
(0.7)

(45.0)

72.2

72.2

0.1
(0.8)
30.0
—
—
—
(56.6)

(27.3)

(0.1)
0.1

—

157

Corporate.888.com 
 
NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

1 General information and accounting policies 
A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company’s financial statements have been prepared in accordance with International Financial Reporting Standards 
(“IFRS”) as adopted by the European Union and on an historical cost basis.

The Company applies consistent accounting policies, as applied by the Group. To the extent that an accounting policy is 
relevant to both Group and Company financial statements, refer to the Group financial statements for disclosure of the 
accounting policy (see note 2 to the consolidated financial statements). Material policies that apply to the Company only are 
included as appropriate.

Under Section 288 of the Gibraltar Companies Act 2014, the Company is exempt from the requirement to present its own 
income statement. 

INVESTMENT IN SUBSIDIARIES
The Company’s investments in subsidiaries are carried at cost less provisions resulting from impairment. 

SHARE-BASED PAYMENTS
The financial effect of awards by the Company of options over its equity shares to employees of subsidiary undertakings is 
recognised by the Company in its individual financial statements as an adjustment to its investment in subsidiaries with an 
opposite adjustment to equity. The subsidiary, in turn, will recognise the IFRS 2 adjustment in its income statement with a credit 
(debit) to equity to reflect the deemed capital contribution from (dividend to) the Company.

CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS – IMPAIRMENT TESTING OF INVESTMENTS  
IN AND AMOUNTS DUE FROM SUBSIDIARIES
The Company’s investments in and amounts due from subsidiaries have been tested for impairment by comparison against  
the underlying value of the subsidiaries’ assets.

2 Investments in subsidiaries
The Company’s principal subsidiaries are listed in note 22 to the consolidated financial statements. In the Company’s financial 
statements, investments in subsidiaries are held at cost less provision for any impairment. The Group applies IFRS 2 – Share-
based Payment. Consequently, the Company recognises as a cost of investment the value of its own shares that it makes 
available for the purpose of granting share options to employees or contractors of its subsidiaries. The net movement in 
investment in subsidiaries during the year was US$2.2 million (2018: US$7.8 million) included within this were share-based 
payment charges of US$4.7 million in 2019 (2018: US$7.8 million), which is net of US$6.9 million intragroup recharges related 
to share-based payment schemes (2018: US$0.3 million). No capital contribution during the year (2018: nil) in respect of 
incorporation of new subsidiaries.

3 Trade and other receivables

Amounts due from subsidiaries
Other receivables and prepayments

2019
US$ million

2018
US$ million

90.5
0.4

90.9

78.7
0.2

78.9

The carrying value of trade and other receivables approximates to their fair value. None of the balances included within trade 
and other receivables are past due or impaired. Amounts due from subsidiaries are payable on demand.

4 Share capital
The disclosures in note 18 to the consolidated financial statements are consistent with those for the Company, including capital 
management in note 25 to the consolidated financial statements. 

158

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

5 Trade and other payables

Trade payables
Amounts due to subsidiaries
Other payables and accrued expenses

2019
US$ million

2018
US$ million

0.1
1.0
3.2

4.3

0.6
16.3
2.6

19.5

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other 
payables are repayable on demand.

6 Financial risk management
To the extent relevant to Company’s financial assets and liabilities (see notes 3 and 5), the Company’s financial risk 
management objectives and policies are consistent with those of the Group as disclosed in note 25 to the consolidated 
financial statements. 

Interest-bearing loans and borrowings are disclosed in note 20 to the consolidated financial statements.

Loan payable to subsidiaries are made on terms equivalent to those that prevail in arm’s length transactions.

7 Contingent liabilities
The disclosures in note 27 to the consolidated financial statements are consistent with those for the Company. 

8 Share benefit charges 
The disclosures in note 23 to the consolidated financial statements are consistent with those for the Company except that  
the charge for the year is partly taken to investment in subsidiaries, as set out in note 2.

9 Related party transactions 
The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as 
their share benefit charges is detailed in note 23 to the consolidated financial statements.

During the year, the Company received dividends from its subsidiaries through intercompany accounts (to be paid 
subsequently in cash), totalling US$27.2 million (2018: US$72.2 million), and paid to its shareholders dividends totalling  
US$40.4 million (2018: US$56.6 million). See note 10 to the consolidated financial statements.

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled  
US$4.7 million (2018: US$8.1 million). During the year, the Company charged its subsidiary for cost of awards for US$6.9 million 
(2018: US$0.3 million).

During the year, the Company borrowed a US$15.8 million from its subsidiaries (2018: US$30.0 million) and recorded  
a US$1.8 million (2018: US$0.4 million) interest expenses in respect of the loan which were recharged to other Group entities.  
At 31 December 2019, the net amounts owed by subsidiaries to the Company were US$89.5 million (2018: US$62.4 million). 

10 Deferred taxes 
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes. As at 31 December 2019, the 
Company has a deferred tax asset of US$0.9 million (2018: US$1.0 million) partially offset by deferred tax liabilities of US$0.2 
million (2018: US$0.3 million).

159

Corporate.888.comSHAREHOLDER  
INFORMATION 

GROUP WEBSITES 
A range of shareholder information is 
available in the Investor Relations area of 
the Group’s website, corporate.888.com, 
including: 

• Latest information on the Group’s 

share price 

• Information on the Group’s financial 

performance

• News and events 

The following websites can also be 
accessed through the Group’s main 
website www.888.com or are available 
directly. 

CASINO 
888’s Casino games are offered  
through its 888casino, live casino  
and Costacasino:

• www.888casino.com
• www.777.com 
• live-casino.888casino.com 
• www.888vipcasinoclub.com
• www.costagames.com
• www.slotcrazy.com
• www.fantasticspins.com
• www.skyhighslots.com
• www.costagames.com
• www.slotcrazy.com
• www.fantasticspins.com
• www.skyhighslots.com
• www.slotsforce.com
• www.winkslots.com

• www.888ladies.com 
• www.winkbingo.com
• www.poshbingo.co.uk
• www.tastybingo.com
• www.redbusbingo.com
• www.bingostreet.com
• www.daisybingo.com 
• www.888bingo.com
• www.bingofabulous.com
• www.deepseabingo.com
• www.sweetshopbingo.com
• www.costabingo.com
• www.realdealbingo.com
• www.singbingo.com
• www.citybingo.com
• www.riobingo.com
• www.wishbingo.com
• www.angrybingo.com
• www.treasurebingo.com
• www.monkeybingo.com
• www.giantbingo.com
• www.dinobingo.com
• www.sparklybingo.com
• www.frozenbingo.com
• www.farmyardbingo.com
• www.seasonbingo.com
• www.crocodilebingo.com
• www.kingdomofbingo.com
• www.rewindbingo.com
• www.bringobingo.com
• www.fancybingo.com

BINGO 
888’s Bingo offering is through 
888ladies, Wink and Costabingo and 
others:

ITALY
888’s Italy Poker, Casino games and 
Sport are offered through its Italian 
regulated website

• www.888.it 
• www.888casino.it 
• www.888poker.it
• www.888sport.it 

DENMARK
888’s Denmark Poker, Casino games and 
Sport are offered through its Denmark 
regulated website

• www.888.dk 
• www.888poker.dk 
• www.888casino.dk
• www.888sport.dk

ROMANIA
888’s Romania Poker, Casino games and 
Sport are offered through its Romania 
regulated website

• www.888.ro 
• www.888poker.ro
• www.888casino.ro
• www.888sport.ro

PORTUGAL
888’s Portugal Casino games and 
Poker are offered through its Portugal 
regulated website

• www.888.pt
• www.888poker.pt
• www.888casino.pt

SWEDEN
888’s Sweden Poker, Casino games and 
Sport are offered through its Sweden 
regulated website

POKER 
888’s Poker offering is through 888poker

• www.888poker.com

SPORTSBOOK 
888’s Sportsbook offering is through 
888sport

• www.888sport.com 

USA
888’s New Jersey Poker and Casino 
games are offered through its US 
regulated website

• www.888.se
• www.888poker.se
• www.888casino.se
• www.888sport.se

RESPONSIBLE GAMING: 
The Group’s dedicated site focusing  
on responsible gaming

• www.888responsible.com

• US.888Poker.com 
• US.888Casino.com 
• US.888.com 

SPAIN
888’s Spain Poker, Casino games and 
Sport are offered through its Spanish 
regulated website

• www.888.es 
• www.888poker.es 
• www.888casino.es
• www.888sport.es 

160

888 Holdings plc Annual Report & Accounts 2019Financial Statements continuedSTRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

SHAREHOLDER SERVICES
All enquiries relating to Ordinary Shares, 
Depository Interests, dividends and 
changes of address should be directed 
to the Group’s Transfer Agent:

Link Asset Services 
The Registry 
34 Beckenham Road  
Beckenham 
Kent 
BR3 4TU 
UK

Tel: 0871 664 0300 
www.signalshares.com

COMPANY SECRETARY
Strait Secretaries Limited 
57/63 Line Wall Road 
Gibraltar

AUDITORS
Ernst & Young LLP 
1 More London Place 
London 
SE1 2AF 
United Kingdom

EY Limited 
PO Box 191 
Regal House 
Queensway 
Gibraltar

FURTHER INFORMATION
For further information please contact: 
info@888holdingsplc.com

PRINCIPAL BANKERS
Barclays Bank Plc 
1 Churchill Place 
London 
E14 5HP 
UK

SOLICITORS
Latham & Watkins 
99 Bishopsgate 
London 
EC2M 3XF 
UK

Hassans 
7/63 Line Wall Road 
Gibraltar

Herzog Fox Neeman 
Asia House 
4 Weizman Street 
Tel Aviv 
Israel 64239

Design and Production
www.carrkamasa.co.uk

Corporate.888.com

161

Corporate.888.com888 Holdings plc 
Suite 601/701 Europort 
Europort Road 
Gibraltar

T +350 20049800 
F +350 20048280 
E info@888holdingsplc.com

corporate.888.com