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888

888 · LSE Communication Services
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Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
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FY2021 Annual Report · 888
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MADE FOR THE FUTURE

888 HOLDINGS PLC
Annual Report and Accounts 
2021

2

SECTION 1
Strategic Report

INTRODUCTION

OUR BUSINESS IS MADE 
FOR THE FUTURE.

OUR PRODUCTS ARE 
MADE TO PLAY. 

Our vision is to become a global leader  
in online betting and gaming. 

Our mission is to lead the online 
gambling world in creating the best 
betting and gaming experiences. We 
aim to create unrivalled moments of 
excitement in people’s day-to-day 
lives by developing state-of-the-art 
technology and products that provide 
fun, fair and safe online betting and 
gaming entertainment to customers 
around the world.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report888 HOLDINGS PLC 
Annual Report and Accounts 2021

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01

INSIDE THIS REPORT 

1. STRATEGIC REPORT
At a Glance 
Chair’s Statement 
CEO’s Strategic Report 
Strategy Overview and  
William Hill Acquisition 
Our Business Model 
Product Leadership 
World Class Brands 
Customer Excellence 
Key Performance Indicators 
Market Review 
ESG & Sustainability 
Made to Play Safely 
Made Together 
Made Greener 
Financial Review 
Stakeholder Engagement 
Risk Management Strategy 
Viability Statement 

2. GOVERNANCE
Board of Directors 
Corporate Governance Statement 
Directors’ Report 
Directors’ Remuneration Report 
Audit Committee Report 

3. FINANCIAL STATEMENTS
Independent Auditor’s Report 
Consolidated Income Statement 
Consolidated Statement 
of Comprehensive Income 
Consolidated Balance Sheet 
Consolidated Statement  
of Changes in Equity 
Consolidated Statement  
of Cash Flows 
Notes to the Consolidated  
Financial Statements 
Company Balance Sheet 
Company Statement  
of Changes in Equity 
Company Statement  
of Cash Flows 
Notes to the Company  
Financial Statements 
Shareholder Information 
Company Information 

02
04
06

10
12
14
18
20
22
24
28
30
34
38
42
48
50
60

62
64
72
80
104

112
122

122
123

124

125

126
160

161

162

163
166
167

Find out more about us on our website 
corporate.888.com.

888 HOLDINGS PLC Annual Report and Accounts 202102

AT A GLANCE

888 – A global leader
888 is one of the world’s leading 
online betting and gaming 
companies. Our mission is to 
lead the gambling world in 
creating the best betting and 
gaming experiences. We aim  
to create unrivalled moments  
of excitement in people’s day-
to-day lives by developing 
state-of-the-art technology 
and products that provide fun, 
fair and safe online betting  
and gaming entertainment  
to customers around the world. 

888 has been at the forefront of 
the online gaming industry since 
its foundation in 1997, leveraging its 
proprietary technology to provide 
players and B2B partners an innovative 
and world-class online gaming 
experience. 

The Group is structured into two lines 
of business: B2C, under the 888 brands, 
and B2B, primarily conducted through 
Dragonfish, which provides partners 
a leading platform through which to 
establish an online gaming presence 
and monetise their own brands in a  
safe and responsible manner.

To read more about our brands, how 
we generate revenue, and how we are 
driving growth, see page 12.

Our global footprint
We operate on a locally regulated basis  
in 18 markets across Europe and the US.

• UK

• Sweden

• Gibraltar

• Portugal

• Ireland 

•  US:  

• Germany 

• Romania

• Spain

• Italy

• Denmark

• Malta

Nevada 
Delaware 
New Jersey 
Colorado 
Pennsylvania 
Virginia 
Michigan

Industry leading brands

888 is a globally recognised  
brand built around our key values.

Read more on pages 18 and 19

A world-class experience

Understanding customer needs,  
and building our product, marketing  
and offers to create the best 
experiences possible.

Read more on pages 14 and 15

Made to play safely

We acknowledge the potential risks 
that gambling can present, and are 
committed to ongoing improvements  
to make gambling safer.

Read more on pages 30 to 33

z888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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Employees

1,900+

Offices

7

Licences

18

Countries

100+

% locally regulated or taxed revenue

Currencies offered

74%

18+

Languages offered

Total actives for the year

17+

2.2m

Our revenue split

Well diversified geographic 
mix with a focus on 
regulated markets.

 REVENUE BY PRODUCT

 Gaming – 83% 
 Betting – 13% 
 B2B – 4% 

FY2021 
Revenue 
$980m

 REVENUE BY REGION
40% – UK    
12% – Italy    

34% – EMEA 
13% – Americas    
1% – RoW   

Percentage of revenue from online

100%

888 HOLDINGS PLC Annual Report and Accounts 202104

CHAIR’S
STATEMENT

“Our new ESG framework reflects the scale of  

888’s ambitions to be one of the top performing  
and most trusted operators in the global betting  
and gaming industry.”

LORD MENDELSOHN
Non-Executive Chair

I am pleased to provide my first Chair’s 
Statement on behalf of 888. 

2021 was a significant year for the Group 
which built on the very strong platform 
for growth that has been established 
over recent years. During the year 888 
refined its long-term corporate strategy 
and developed a more ambitious 
ESG framework that together better 
positions the business to drive continued 
sustainable, long-term growth and value 
for all stakeholders. 

The Group’s notable strategic highlights 
during the year included a long-term 
partnership with ABG to launch the SI 
Sportsbook brand in the US; continued 
execution of our regulated markets growth 
strategy including launching 888sport 
with a local licence in Germany; further 
delivery of our product and content 
leadership plan including migrating the 
significant majority of our sportsbook 
volume to our in-house platform; and, the 
pending transformational acquisition of 
the international (non-US) business of 
William Hill (“William Hill”, “WHI” or “William 
Hill International”). It is a testament to the 
quality and focus of our management 
teams and dedication of our colleagues 
that we are reporting another year of 
record financial results alongside this 
strong strategic progress.

Acquisition of William Hill 
In September 2021 888 announced the  
proposed acquisition of the non-US 
business and operations of William Hill 
from Caesars Entertainment, Inc. at 
an enterprise value of £2.2 billion (the 
“Acquisition”). The proposed Acquisition 
was made possible by the great progress 
made over recent years across 888. 
The Acquisition would create a leading 
operator in the global online betting and 
gaming industry by bringing together two 
highly complementary businesses and 
combining two of the industry’s leading 
brands. 

William Hill is a leading omni-channel 
betting and gaming company, licensed 
in 14 jurisdictions across Europe, and 
operating approximately 1,400 retail 
locations in the UK as well as serving over 
three million customers online globally. It 
is the number one betting brand in the UK 
in terms of awareness and is a top-three 
brand by revenue across both retail and 
online sports betting in the UK.

The Acquisition represents a 
transformational opportunity for 888 to 
significantly increase its scale, further 
diversify its product mix, and accelerate 
the upward shift of its revenue growth 
profile through increased revenue 
diversification and enhanced positions 
in locally regulated markets. In addition, 
the enlarged Group will leverage the 
complementary strengths of the two 
businesses, including benefitting from  
an expanded, world-class talent pool. 

The combination of the two businesses is 
expected to deliver significant operating 
efficiencies, including substantial 
estimated pre-tax cost synergies leading 
to improved profit margins and stronger 
cash generation. With its focus on 
regulated markets, the Board believes 
the enlarged group will be able to offer 
customers world-class products that 
are delivered across a unified, scalable 
technology platform, in turn driving 
sustained growth and shareholder value 
creation over the medium and long term.

Environment, Social & 
Governance (ESG)
At the beginning of 2022 we were pleased 
to launch our first comprehensive ESG 
framework, Made for the Future, to create 
a clearer blueprint to support the Group’s 
ambitions to be one of the top performing 
and most trusted operators in the global 
betting and gaming industry. 

This framework builds on the Group’s 
investments in recent years to improve 
in safer gambling, increase employee 
diversity, support local communities, and 
reduce the Group’s environmental impact. 
However, the Board recognises that there 
is more that we can and must do to drive 
further improvements in each of these key 
areas over the coming years. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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On 1 March 2022, the Gambling 
Commission of Great Britain (UKGC) 
announced that 888 had been issued with 
a penalty of £9.4 million, and a warning 
about historic failings of certain of the 
Group’s former safer gambling and anti-
money laundering policies, procedures 
and controls.

The Board is disappointed we didn’t 
meet the requirements of the UKGC. It is 
committed to ensuring that there can be 
no repeat of this situation. 

The UKGC recognised that 888 took 
corrective steps to address the identified 
failings, and the Board will closely monitor 
compliance with these steps. 888 will 
undertake an independent audit of the 
implementation of its updated policies, 
procedures and controls within the next 12 
months. Alongside promptly implementing 
appropriate actions to ensure it is fully 
compliant with its licensing obligations, 
888 has in parallel implemented further 
important safer gambling initiatives which 
are set out in more detail in our ESG & 
Sustainability Report.

The Board’s role throughout this process 
has been to review the circumstances 
leading to the failings, and to monitor 
the implementation of the remediation 
actions, taking a proactive role on behalf 
of all stakeholders in ensuring 888 is 
properly protecting its customers.

The Board is committed to ensuring that 
issues such as safer gambling, the climate 
change agenda, diversity and inclusion, 
and community engagement are 
consistently incorporated into the Group’s 
strategy and decision making. To reflect 
this, in April 2021 a new ESG Committee 
of the Board was established, comprising 
Senior Independent Director Anne de 
Kerckhove, Non-Executive Director Mark 
Summerfield, and myself. The Committee 
is providing Board-level oversight of 
888’s ESG strategy, targets and progress 
against key performance indicators, and 
has overseen the development of the 
Group’s long-term priorities. 

888’s new ESG framework reflects the 
Board’s long-term approach to investment, 
and provides the foundation for our future 
plans. The framework is built around three 
pillars, underpinned by a foundation of 
robust, structured corporate governance:

•  Pillar One: Made to play safely. 

Compliance with regulations is a given 
for our business, but 888 aims to go 
beyond this, with a philosophy built 
around normalising the use of safer 
gambling tools by customers. 888 aims 
to help players understand and manage 
their gambling behaviour, enabling them 
to see their play clearly, and use quick 
and simple tools to limit their activity. 

However, we recognise that supporting 
players is not enough. We know 
that some can experience harm 
from gambling, and we will use our 
technology, real-time data, and 
growing understanding of the markers 
of harm to identify potential harm 
and stop it before it happens. We also 
recognise that safer gambling is an 
area for continuous improvement, and 
we will continue to work closely and 
collaboratively with industry stakeholders 
to drive ongoing improvements in safer 
gambling and customer protection.

•  Pillar Two: Made together.  

It is the talent, energy and skills of 
888’s employees that drive the Group’s 
success. Therefore 888 will continue to 
invest heavily in recruiting, developing, 
and motivating our people. Yet we 
recognise that our obligation as a 
responsible employer goes further 
than this. Providing a great workplace 
is a core social responsibility for 888, 
including our programmes to promote 
inclusivity, increase diversity, provide 
opportunity and engage with our local 
communities.

•  Pillar Three: Made greener.  

The urgency and importance of the 
climate crisis requires everyone to 
play their part. 888 is committed to 
a future in which our customers can 
enjoy our products without harming 
the environment. Having calculated the 
Group’s current emissions, 888 has set a 
path to net zero direct carbon emissions 
by 2030, as outlined in the Group’s 2021 
Carbon Report. 

Read more about our new Made for the 
Future framework and associated targets 
in our ESG Report on pages 28 to 41.

Board updates
I formally took over as Chair in March 
2021 following a smooth transition from 
Brian Mattingley. Brian was our longest 
serving Director, having been on our 
Board for more than 15 years. He served 
as the Group’s CEO before becoming 
Chair. The Board is indebted to Brian 
for his substantial contributions to the 
success of 888 during his tenure. 

Anne de Kerckhove was formally 
appointed as Senior Independent Director 
in March 2021 as we looked to strengthen 
our corporate governance. In addition, 
at the Annual General Meeting in May 
2021 Zvika Zivlin retired from the Board 
and we thank Zvika for his invaluable 
contributions. 

Anticipating the future ambition of 
the business, particularly in light of the 
proposed Acquisition, the Board is in the 
process of creating a programme that will 
further strengthen the Group’s corporate 
governance through the appointments of 
additional Non-Executive Directors with 
relevant expertise. Any announcements 
regarding this process will be made at the 
relevant time. 

Outlook
The Board is very encouraged by the 
Group’s performance in 2021, which 
has successfully built on the excellent 
strategic progress delivered during 
recent years. The business has excellent 
momentum underpinned by its world-
class technology, the global 888 brand, 
a fantastic team, and market-leading 
products. The combination with William 
Hill International would create a global 
industry leader, with outstanding 
technology, talent and brands as well 
as more diversified revenue streams, a 
stronger position in key regulated markets, 
and a step-change in scale. 

I am very excited about the Group’s 
prospects and your Board and executive 
leadership team will continue to ensure 
that 888 remains resolutely focused on 
enhancing long-term value creation for  
all stakeholders.

LORD MENDELSOHN
Non-Executive Chair

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 202106

CEO’S 
STRATEGIC REPORT 

“888 has a clear framework to deliver long-term, 
sustainable growth, and over the course of 2021,  
we further refined and clarified our strategy that  
will enable us to achieve our potential across a  
diverse range of geographic markets.”

ITAI PAZNER
Chief Executive Officer

Introduction 
2021 was a very successful year for 888, 
during which we delivered outstanding 
progress against our key strategic 
objectives and continued to position 
the Group to become a global leader 
in online betting and gaming. Strategic 
progress for the year included further 
expansion across regulated markets, 
the continued delivery of our product 
leadership plan, a step-change in our US 
growth strategy, and the announcement 
of our proposed landmark acquisition of 
William Hill. 

Underpinning this progress are the 
Group’s key strengths, namely our world-
class technology that supports our 
product leadership plan, our global 888 
brand and data-driven marketing, and 
our customer focus. All of this is enabled 
by our fantastic team of talented and 
committed professionals across the 
world. These strong foundations provide 
the basis for us to reshape the business 
for a bigger and better future, enlarged 
through the combination with William Hill, 
with a refined focus on our core growth 
drivers with the sale of our bingo business, 
and supporting rapid expansion in the 
US through our strategic partnership with 
Sports Illustrated. The core competitive 
advantages of 888, that have been 
developed over nearly 25 years, combined 
with our strategic expansion in the most 
attractive markets, further bolsters our 
excitement for the future.

A record year of financial results
2021 was another record year for 888, as 
we delivered mid-teens revenue growth 
and continued to execute against our 
core growth strategy. We delivered 
record revenues of US$980 million, with 
74% derived from locally regulated and 
taxed markets as we continued to see 
market share gains in our key markets. 
Adjusted EBITDA was US$165 million, at a 
margin of 16.8%, with growth in adjusted 
EBITDA despite a significant increase 
in investment in the US through our SI 
Sportsbook business. 

Read more about our financial results  
on pages 42 to 47.

A clear framework to deliver 
shareholder value creation
888’s mission is to lead the online 
gambling world in creating the best 
betting and gaming experiences. We 
aim to create unrivalled moments of 
excitement in people’s day-to-day 
lives by developing state-of-the-art 
technology and products that provide  
fun, fair and safe online betting and 
gaming entertainment to customers 
around the world. 

888 has a clear framework to deliver 
long-term, sustainable growth, and over 
the course of 2021, we further refined and 
clarified our strategy that will enable us 
to achieve our potential across a diverse 
range of geographic markets. 

Our new strategy is built around three 
areas, focusing on key markets, investing 
in our pillars of sustainable competitive 
advantage, and engaging in value-
enhancing mergers and acquisitions 
(M&A).

1) Market focus. 888’s sophisticated 
market framework is based on a 
combination of market sizing, regulation, 
marketing, PEST analysis (Political, 
Economic, Social, and Technological), 
and other factors to create a clear 
understanding of the addressable market 
opportunities. This framework guides 
the Company’s focus on clear market 
archetypes: 

a. Core markets. Our core markets of  
the UK, Italy and Spain are large,  
well-regulated markets where 888 has 
strong market positions. In 2021, these 
markets generated 59% of revenue. 
We aim to further grow market share 
in these markets, becoming the casino 
brand of choice. 

b. Growth markets. Our growth markets 

represent a small cohort of high-growth 
markets that made up 21% of revenue 
in 2021. These are typically regulating 
or newly-regulated markets that have 
attractive long-term growth potential, 
where we are investing heavily to build 
888 into a top tier brand. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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c. The US. The nascent US online 

c. Customer excellence. Delivering a 

betting and gaming market presents 
a significant long-term strategic 
opportunity for 888, leveraging our 
leading technology and operating 
capabilities in partnership with the 
iconic American Sports Illustrated 
brand through SI Sportsbook. 

d. Long-term investment markets. There 
are many markets with significant 
long-term growth potential, where 888 
will selectively invest to build leading 
market positions, through either M&A or 
partnerships and collaborations.

e. Optimisation markets. Outside of these 
markets, 888’s global capabilities and 
multi-jurisdictional licences enable it 
to service customers from over 100 
additional countries, in a low-risk and 
compliant way. This global framework 
generates strong incremental returns 
on our asset base, leveraging the global 
scalability of the 888 platform. 

2) Sustainable competitive advantages. 
888’s long-term success is built around 
its core capabilities, developed and 
refined over nearly 25 years of operations, 
that have created strong sources of 
sustainable competitive advantage: 

a. Product and content leadership. 
Creating the best possible online 
gambling products benefits the Group 
by differentiating 888 from competitors 
in the eyes of consumers, helping 
to improve cost per new customer 
acquisition, and improving player 
retention by offering customers the 
best possible entertainment and 
content, above all in a safe and secure 
environment. 

b. World class brands. The 888 brand is 

one of the global industry leaders, and 
amongst the top-three recognised 
gaming brands in our core markets. This 
strong brand awareness is built around 
our key values, which are continually 
reinforced throughout our activities, 
promotions and advertising campaigns. 
We supplement our brand investment 
with data-driven online marketing that 
harnesses 888’s proprietary technology, 
access to real-time data, and AI 
capabilities to drive the most efficient 
investment decisions across marketing 
and product, enhancing the return on 
investment. 

quality customer experience in a safe 
and affordable manner increases 
the proportion of those who become 
long-term customers, and improves 
the reputation of our brands, leading 
to enhanced return on investment. This 
includes the use of customer insights 
to drive decision making, and all takes 
place while ensuring a steadfast focus 
on safer gambling. 

3) Value enhancing M&A. 888 has a 
structured and systematic approach 
to M&A activity, focusing its efforts to 
delivering long-term value creation in the 
most attractive end markets. We continue 
to assess a range of potential expansion 
opportunities as we look to build leading 
positions in the most attractive end 
markets. 

A clear strategy to drive long-term value: 
These clear priorities guide our plans for 
the business and are driving increased 
focus as we prioritise resources to invest 
where there are the strongest long-term 
opportunities, and where our assets and 
brands give us sources of sustainable 
competitive advantage. 

A year of outstanding  
strategic progress 
We were delighted to make strong  
progress across each of the key elements 
of this strategic framework during 2021,  
as outlined below: 

Market focus: Our focus on growth in 
regulated markets continued, with locally 
regulated or taxed revenues reaching 74% 
of our total (up from 73%). As additional 
countries regulate online gambling such 
as Netherlands, Germany and Canada, 
we believe that the mix of revenue from 
regulated markets will continue to increase 
in the coming years.

Our core markets (UK; Italy; and Spain) saw 
revenues grow by 18% in the year despite 
the very strong comparative period, and 
we believe that we continue to hold or take 
market share. Our goals for 2022 are to 
solidify our position in these markets by 
focusing on product, brand, and customer 
excellence. This is more important than 
ever in Italy and Spain, where marketing 
restrictions mean we must compete on 
product and leverage our established 
brand presence. As the UK Gambling Act 
also considers marketing restrictions we 
must continue to focus on establishing 
our brand, and ensuring we continue to 
offer best in class products and customer 
experiences. 

Our growth markets saw revenue increase 
by 26% in the year, despite the temporary 
withdrawal from the Netherlands in Q4 
and regulatory change in Germany. This 
excellent result reflects our efforts to 
become a leading brand in these markets, 
and we believe we made significant market 
share gains across several key territories 
including Romania and Ireland during the 
year. In Germany we received our local 
sports betting licence and went live with 
the new 888sport.de in August. We continue 
to invest in this market to grow the 888 
brand, including signing a sponsorship deal 
with Bundesliga football team, RB Leipzig. 
We have applied for a gaming licence 
in Germany and are hopeful this will be 
issued in the near term, with appropriate 
enforcement action ramped up against 
non-compliant operators. This should see 
our German business return to growth for 
2022. We are also excited for the launch of 
the regulated online betting and gaming 
market in Ontario, Canada, scheduled for 
Q2 2022, where 888 has a strong brand 
presence. 

In the US, our revenue was up 6%, with the 
more muted growth rate reflecting our 
reduced investment in the 888 brand ahead 
of the launch of SI Sportsbook in Q3, and 
the significant investment in promotional 
generosity to support this. SI Sportsbook 
went live in Colorado in September, and 
we have seen positive initial customer 
trends. We continue to test and learn with 
our product and promotions ahead of 
future state launches set for 2022. We were 
pleased to receive a temporary sports 
betting licence in Virginia in the year and 
continue to work on additional market 
access and licensing agreements, with a 
clear roadmap of state prioritisation. 

Across our optimisation markets revenue 
was flat, in line with our expectations 
as we reduced marketing investment in 
certain markets such as the Nordics, where 
we were seeing lower levels of returns. 
888’s highly scalable global platform 
enables it to generate high incremental 
return on investment from this large and 
diverse group of markets, powered by the 
internationally-recognised 888 brand. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
08

CEO’S STRATEGIC REPORT cont.

World class brands: During the year, 
we developed and defined clear brand 
values for 888, designed to support our 
long-term strategic goals, increase 
advocacy, and ultimately contribute 
to lower customer acquisition costs. 
During 2022, we will relaunch the 888 
brand under a master brand strategy 
called Made to Play, built on the solid 
foundations of our award winning poker 
campaign by the same name. Our brand 
values truly represent who we are as 888 
and I am excited to see this brought to life 
throughout 2022 and beyond. 

Alongside our investment in brand, one 
of 888’s key competitive advantages is 
in data-driven performance marketing, 
utilising sophisticated data capabilities 
and AI to optimise marketing spend 
in real time across a broad range of 
marketing channels to drive superior 
returns on new customer acquisition. Our 
investments in efficient and responsible 
marketing are critical to the development 
of our brands, and marketing investment 
increased by 29% in the period, helping 
to deliver an increase of 4% in average 
monthly actives.

Customer excellence: During the year we 
expanded our customer insight team, 
as we seek to better understand what 
good looks like, and build our product, 
marketing and offers to create the best 
experiences possible.

Building our products and brands around 
solving customer needs is only the first 
part of the customer excellence pillar;  
we also need to provide excellent 
customer service if we want to retain 
customers and build loyalty. 888 had 
over 3 million customer interactions in 
2021, through multiple channels including 
email, live chat, telephone calls and social 
channels. For many, these interactions are 
the only point of direct contact with 888, 
and our customer service team members 
are the faces and voices of our brand  
and Company. 

During the year, we continued to invest 
in the team, our systems and policies 
to help us deliver our brand values to 
our millions of customers, in 17 different 
languages. I am pleased to report a  
12% improvement in customer 
satisfaction, reflecting improvements  
to our response rates.

Our progress here is not slowing, and 
in the coming years our continued 
investments in training, automation, 
chatbots and technology will continue 
to deliver ongoing improvements in our 
service levels, ensuring that 888 becomes 
the brand of choice for online gambling.

Rapidly evolving technology and 
consumer habits mean that continuous 
progress to make gambling safer is 
essential. As a result, we leverage the 
same unique technology, analytical 
capabilities, and product development 
expertise that underpins the success of 
our gaming brands to make gambling 
safer. An example of this is our in-house 
developed player behaviour monitoring 
technology called the Observer, which 
uses sophisticated algorithms to flag 
unusual or potentially concerning 
customer activity to our highly trained 
safer gambling team. During the year 
we continued to optimise and develop 
the Observer including lowering certain 
thresholds for intervention, and there were 
almost 1.3 million customer interactions as 
a result of Observer flagged activity.

One of our most significant technology 
investments during the year was the 
continued roll-out of the Control Centre, 
our customer-focused interface that 
provides a “one stop shop” for safer 
gambling support. The product is 
designed to enable customers to monitor 
their gambling activity through intuitively 
presented data, providing greater levels 
of transparency in real-time. In addition 
to providing easy-to-access information, 
the Control Centre offers a suite of tools to 
help customers control their activity.

Sustainable competitive 
advantages: 
Product and content leadership:  
During the year we launched several 
notable new products, including the 
successful roll out of our in-house 
developed sports betting product to our 
largest market (the UK), and concluded 
the seamless migration of over 70% of 
the sport business to the new platform. 
We were delighted to have our sportsbook 
development and innovations recognised 
at the prestigious 2021 EGR Operator 
Awards, winning the In-House Product of 
the Year category. 

The Group continues to invest in its 
flagship 888casino product. We launched 
over 870 new casino games during 
the Period, and customers are now 
also enjoying more than 160 exclusive 
games developed by Section8, 888’s 
in-house games studio that produces 
high-quality games which consistently 
rank among some of the most popular 
with our customers. Over the next few 
years we plan to double our investment 
in Section8 to support our content 
leadership focus. We continue to improve 
the personalisation of our product, driven 
by AI algorithms that ensure players are 
offered the content most relevant to them. 
We were also delighted that our world-
class online casino product was again 
recognised at the 2021 EGR Operator 
Awards, as we were named winner in the 
Casino Operator of the Year category for 
the third time.

The Group continued to benefit from 
the launch of its latest poker platform, 
internally called Poker8, at the end of 
the prior year. We also launched in 
Pennsylvania in the US during the year 
as part of our long term partnership with 
the World Series of Poker. This represents 
the debut of the new Poker8 platform in 
the US and we are excited to roll this out 
to further states subject to regulation. 
We continue to launch new features 
with a focus on social engagement, 
including Broadcasting, allowing ‘cards 
up’ streaming on social media, and the 
Show/muck card, giving the ability to 
reveal just a single card at the end of the 
hand thereby enhancing the gameplay to 
mirror real life experience. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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Value enhancing M&A: During the 
year, we announced the proposed 
transformational acquisition of the non-
US assets of William Hill, which we expect 
to complete in Q2 2022. The deal would 
deliver significant scale benefits, as well 
as building leading positions in some of 
our highest priority markets, underpinned 
by a powerful portfolio of brands with the 
introduction of William Hill and Mr Green. 

Read more about the strategic rationale 
for the William Hill deal on page 04.

In addition to this, we announced the 
sale of our bingo business for up to 
US$50 million to a division of Broadway 
Gaming, in order to increase focus on 
our core growth strategy including US 
expansion. The bingo business has been 
an important part of 888’s history, and 
over many years we have developed an 
advanced B2B offering alongside a suite 
of popular consumer-facing brands. I wish 
the team well for the future and thank 
them for all their hard work over the years.

As we entered 2022 we continued to 
develop our plans to capitalise on the 
significant long-term potential of several 
emerging markets, and we have a healthy 
pipeline of opportunities for M&A or local 
partnerships.

Preparing for integration
We took bold strategic M&A decisions 
in 2021, with the announcement of our 
proposed plans to divest bingo and 
significantly expand and diversify our 
business through the potential acquisition 
of William Hill. During the second half 
of the year, we invested significant time 
preparing for the integration of William 
Hill, including implementing management 
and operational changes that will enable 
us to support our business momentum, 
while laying the groundwork for our future 
as an enlarged business.

As we continued to face a challenging 
backdrop considering the COVID-19 
pandemic, we developed clear plans 
to ensure that our core strengths are 
reinforced. This includes continued 
investments in product and content, 
increased focus on our core and growth 
markets, and empowering our teams to 
deliver at pace. 

We have made strong progress in our 
plans to integrate William Hill and, as we 
move into 2022, we are excited about the 
opportunities ahead of us, particularly as 
we significantly expand the management 
capabilities of the enlarged group. 
We have significant confidence in our 
integration plans and the delivery of 
substantial synergies, creating a powerful, 
scalable global business. 

We are excited about the growth 
potential of the enlarged business, which 
would benefit from a global, scalable 
technology stack, that delivers world-class 
betting and gaming products into high 
structural growth markets across a range 
of iconic and market-leading brands.

Culture and team
Our historical success and future growth 
plans are only made possible due to 
the quality of our global talent and our 
strong, dynamic culture. Our unique 
culture places significant emphasis on 
empowering employees, together with 
an overarching focus on wellbeing. This 
creates an authentic, caring, yet exciting 
environment that enables innovation and 
motivates and drives our employees to 
deliver against our objectives.

Our people strategy is aimed at 
increasing employee engagement 
through talent development and creating 
an inclusive working environment with 
personalised support that promotes 
growth for our people and the business. 

During the year, as part of our focus 
on diversity and talent development 
we launched our inaugural SheLeads 
development programme for women 
at 888, with overwhelmingly positive 
feedback from the initial participants. 
This programme will support our goal 
to increase the proportion of women in 
leadership roles across our business, and 
particularly within technology. We also 
continued our PRO internal development 
programme, which is designed to 
promote professional growth and career 
development for some of our key talent, 
with a new cohort of future leaders taking 
part in 2021. 

We have also had to continue to adapt 
our working practices in light of the 
challenges presented by the ongoing 
pandemic. I have been incredibly proud 
of the resilience, creativity, and can-do 
attitude of our teams throughout this 
time. Their skill and dedication have 
been critical to our record performance, 
and I would like to thank everyone in the 
business for their hard work.

As we look ahead, we are incredibly 
excited at the prospect of welcoming our 
new colleagues from William Hill. One of 
the major attractions of combining these 
two fantastic businesses is the amazing 
team we will create, with world-class 
expertise across safer gambling, sports 
betting, online gaming, digital marketing, 
and retail. We are looking forward to 
learning from each other and bringing 
together the best of both businesses in 
the years to come.

ITAI PAZNER
Chief Executive Officer

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 202110

STRATEGY OVERVIEW AND WILLIAM HILL ACQUISITION

Our strategy

WIlliam Hill Acquisition

Our new strategy is built around three parts; 
focus on key markets, invest in our pillars of 
sustainable competitive advantage, and 
engage in value-enhancing M&A.

In September 2021 888 announced that it agreed  
to acquire the non-US business of William Hill from 
Caesars Entertainment, Inc at an enterprise value of  
£2.2 billion. Read more about the William Hill transaction 
on page 04.

The combination of 888 and William 
Hill will create a powerful enlarged 
business, that will be strongly growth-
oriented, benefiting from a clear 
scale advantage and strong product 
and geographic diversification.

With a focus on attractive high-
growth regulated markets, it will be 
able to offer customers world-class 
products, supported by leading 
betting and gaming brands, driving 
sustainable growth and shareholder 
value creation over the medium and 
long term. 

MARKET FOCUS
a.  Core markets 
b.  Growth markets 
c.  USA 
d.  Long-term investment markets
e.  Optimisation markets 
Clear understanding of the addressable 
market opportunities to guide focus on clear 
market archetypes and generate sustainable 
growth.

SUSTAINABLE COMPETITIVE 
ADVANTAGES
a.  Product and content leadership
b.  World class brands 
c.  Customer excellence
888’s long-term success is built around 
its core capabilities, that have created 
strong sources of sustainable competitive 
advantage.

VALUE ENHANCING M&A
888 has a structured and systematic 
approach to M&A activity, focusing its 
efforts to deliver long-term value creation 
in the most attractive end markets.

A clear strategy to drive long-term value: 
These clear priorities guide our plans for the 
business, and are driving increased focus as 
we prioritise resources to invest where there 
are the strongest long-term opportunities, and 
where our assets and brands give us sources of 
sustainable competitive advantage. 

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Accelerating progress

The Acquisition will create a global online betting 
and gaming leader by bringing together two highly 
complementary businesses and combining two of the 
industry’s leading brands, and significantly accelerates 
progress against 888’s strategy.

MARKET FOCUS

•  Positions the business as a leader in our core and 

growth markets. Top-3 positions in the UK and Spain, 
and top-5 positions across a wide range of markets

•  Creates a platform for strong growth in the most 

attractive regulated or regulating markets

•  Increases regulated and taxed revenue mix  

(pro forma FY20: 86%), improving sustainability 

Pro forma FY20 revenue  
of enlarged group

$2.5bn

Pro forma FY20 Adjusted EBITDA  
of enlarged group

$464m

SUSTAINABLE COMPETITIVE ADVANTAGES 

•  Enhanced exposure to sports betting, through iconic 

world-class William Hill brand

•  Leveraging combined skills of employees and best of both 
sharing across proprietary technology, product, brand, 
and marketing 

•  Omni-channel opportunity to leverage UK retail footprint 

to improve experience and drive new customers

BECOMING A
GLOBAL ONLINE
BETTING AND
GAMING LEADER

VALUE ENHANCING M&A

•  Financially attractive with substantial synergies 
expected, along with potential revenue upside

•  Step change in scale positions the Enlarged Group 
to take advantage of growth opportunities, whilst 
simultaneously driving operating leverage

Combined employees

>12,000

Combined annual active customers

>5m

888 HOLDINGS PLC Annual Report and Accounts 202112

OUR BUSINESS MODEL

HOW WE GENERATE REVENUE

Gaming

Betting

Games of chance involving customers playing 
against ‘the house’ across online versions of 
casino table games and slots. 

Customers place bets on a variety of events 
against ‘the house’, at different odds which are 
determined by 888sport. 

In these games, the house has a statistical 
advantage or ‘edge’, so we generate a margin, 
with casino revenue representing the difference 
between the amounts of bets placed by 
customers less amounts won.

In poker, players play against each other and 
we charge a commission from each hand or 
entry fees for tournaments. 

The Group attempts to set odds such that 
there is built-in theoretical margin in each  
set of odds and each market, which over 
the long term delivers a fairly stable betting 
win margin, but given the variance and 
unpredictability in sporting results, this  
can be volatile in the short term.

Gross gaming revenue

Less: free bets and promotions

Revenue

Less: cost of sales

Gross profit

Less: marketing costs

Contribution

Less: other operating costs

EBITDA

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HOW WE ENABLE GROWTH

Reinforcing our sustainable competitive advantages is  
a core pillar of our strategy. These three key competitive 
advantages act as the enablers for our plans and drive 
market share gains. All of this is made possible and 
underpinned by our talented people. 

Product and content 
leadership

Pages 14 to 17

People and team

Pages 34 to 37

World-class brands

Pages 18 and 19

Customer excellence

Pages 20 and 21

We are well positioned in our markets to deliver an 
outstanding experience to our customers.

Read about our market potential on pages 24 to 27.

888 HOLDINGS PLC Annual Report and Accounts 202114

PRODUCT 
LEADERSHIP

Our mission is to lead the online gambling 
world in creating the best betting and gaming 
experiences, and the development of best-in-
class products. 

Technology businesses, from media and entertainment  
to travel and banking, are consistently innovating and  
raising the standards expected by consumers of what  
good products and technology look like. 888 benchmarks 
itself against both its direct industry competitors as well  
as the broader digital entertainment landscape, to ensure  
a consistently outstanding quality of product.

888’s fully owned proprietary technology across all verticals 
enables full flexibility over player personalisation and user 
experience. Creating the best possible online gambling 
products benefits the Group by differentiating 888 from 
competitors in the eyes of consumers, helping to improve 
cost per new customer acquisition, and improving player 
retention and increasing lifetime value by offering customers 
the best possible entertainment and content, above all in  
a safe and secure environment. 

Casino

888casino offers a vast array of content to suit all 
tastes, with AI driven personalisation to present 
customers with the content that is most relevant  
to them. 

The cutting-edge platform now hosts almost 3,000 games 
including more than 160 from Section8, our in-house games 
development studio. 

New features in 2021: 
•  Improved cashier experience within the app to improve 

user experience around the core activity of depositing and 
withdrawing. 

•  Embedded live casino, which enables players to watch a video 
stream of certain casino games whilst navigating through the 
homepage, without having to enter the game first. 

•  Live casino daily jackpots, improving engagement, and more 

personalised home pages ensuring customers can get straight 
into the entertaining games they love. 

Product 
Focus

888 continues to focus 
all product development 
using the following six key 
product principles: 

1.  Safety – All of 888’s 

products must, above 
all else, keep gambling 
safe and fun. 

2. Usability – One of 
the most important 
principles we apply to 
all product development 
is that the products 
must be quick, simple, 
and intuitive to use. 

3. Content-rich – Our 

products must also be 
content-rich, thereby 
enabling customers to 
access the different 
types of games and 
entertainment they 
want. 

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Sport

Poker

Early in the year we successfully migrated the 
majority of our sports betting volumes to our new 
in-house developed platform. 

The new platform marks a step-change in the development  
of 888sport. It provides customers with a quicker and simpler  
user experience with greater levels of personalisation. The 
cutting-edge sportsbook platform offers customers a wide 
variety of betting markets and unique products such as 
BetFinder, BetFeed and BetBuilder, as well as personalised 
recommendations. Our in-house platform and data capabilities 
enable us to offer truly differentiated products, such as BetFeed, 
which uses real-time data to present the most popular bets  
to customers in a live stream, allowing customers to feel part  
of the action and drive a sense of community.

888poker on the new Poker8 platform provides a 
mobile-first, portrait poker experience, with a focus 
on sociable features at the poker table, and quick 
and intuitive access to games. 

We continue to launch new features to enhance the gameplay 
and mirror the real-life poker experience with a focus on social 
engagement. 

New features in 2021: 
•  Broadcasting, allowing ‘cards up’ streaming on social media. 

•  Show/muck card, giving the ability to reveal just a single card 

at the end of the hand. 

•  Launching the Omaha variant of poker on mobile. 

New features in 2021: 
•  Favourite sports, allowing players to customise the display 

ordering around their favourite sports. 

•  Launching our popular fast-format Blast games directly within 
the 888sport app, meaning players can play a quick game of 
poker without leaving the sport app. 

•  SI Sportsbook’s launch coupled with significant global 

improvements to our in-play markets around US focused sports. 

•  Localised 888sport.de product for regulated launch in Germany. 

•  Search function enabling quick and simple searching of all 

markets to find the bet you want faster. 

4. Entertainment – The 
range of content and 
events we offer our 
customers is just half 
the story. We must 
utilise our analytics 
capabilities and AI to 
ensure that we serve 
and make accessible  
the most relevant 
gaming content  
to each customer.

5. Innovation – Product 

developments should be 
driven by incremental 
improvements, as well 
as creative new ideas 
and products.

6. Scalability – New 
products must be 
built once and able to 
be deployed across 
our brands and 
multiple countries and 
languages, all in line 
with local regulations. 
This provides 888 with 
economies of scale and 
thereby drives superior 
return on investment.

Find out how we stay on 
top in a Q&A with our 
Head of Section8 games 
studio on the next page.

888 HOLDINGS PLC Annual Report and Accounts 202116

PRODUCT LEADERSHIP cont.

Q&A with Ofir  
Gal-Mor, Head of 
Section8

section8
studio

by 888

Founded

2018

Team members

30+

Number of games produced

c.150

New games released each year

c.15

Q  CAN YOU TELL US ABOUT THE 

Q  HOW MANY GAMES DO YOU 

PRODUCE A YEAR? 

A  We focus on high production quality 
games, rather than quantity, with 
somewhere between five and ten 
of the top 20 slots in each market 
usually being produced by Section8.

  Over the years Section8 has 

produced roughly 150 different 
games. In a typical year we produce 
approximately 15 new games, of 
which 10-12 will be video slots and the 
rest will be non-slot content such as 
roulette games, scratch cards, video 
poker formats, and blackjack games. 

SECTION8 IN-HOUSE STUDIO? HOW 
LONG HAS IT EXISTED, HOW MANY 
STAFF WORK THERE AND WHAT 
ROLES DO THEY COVER?

A  888 has been making its own games 
almost since inception in 1997. Once 
divided into disparate teams, four 
years ago all game makers were 
consolidated into one unit and 
branded “Section8 Studio”.

  The studio is constantly growing, 

with more than 30 team members 
currently spanning all traditional 
game making skills; including 
developers, testers, project managers, 
product managers, game designers, 
mathematicians, visual artists, and 
sound specialists. Beyond these we 
leverage a range of resources from 
marketing to compliance across the 
wider 888 ecosystem. 

  This allows us to own the entire 

“game life cycle”, from the initial 
design phase through to production, 
certification, release, and ongoing 
maintenance. 

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  The end-to-end process of such a 

game can span nearly one year, from 
concept to production deployment 
across all regulated markets where 
888casino is available. 

  On the other hand, a revamp of a 

legacy game can be fully deployed 
in half the time and our product 
roadmap each year includes a 
balance of both types of game 
development.

Q  WHAT ARE THE MAIN ADVANTAGES 

TO 888 HAVING AN IN-HOUSE STUDIO 
AND HOW DOES IT HELP 888CASINO 
FROM A COMPETITIVE PERSPECTIVE? 
WHAT ROLE DO THIRD-PARTY GAMES 
PLAY? 

A  Having an in-house studio allows us to 
produce unique games that can only 
be played by 888 players, including 
branded games such as Mad Max, 
and smash hit games such as Safari 
Riches.

  Third party games are also really 
important to our content strategy. 
There are some really strong games 
produced by third-parties that 
customers love, and we want to be 
able to offer these to 888’s players. 

  We see it as being a bit like a high-
end food retailer who wants to offer 
customers the big brands that their 
customers know, but they also want to 
offer their own label items, which are 
unique and can be tailored more for 
the customer base. 

“We focus on the 
production of high 
quality games, rather 
than quantity, with 
somewhere between 
five and ten of the top 
20 slots in each market 
usually being produced 
by Section8.”

OFIR GAL-MOR
Head of Section8

Q  WHAT’S THE DEVELOPMENT PROCESS 
WITH A NEW GAME, AND HOW LONG 
ON AVERAGE DOES IT TAKE TO 
CREATE A GAME FROM START TO 
FINISH? 

A  There is no straightforward answer 
as games differ greatly from one 
another according to many factors, 
such as the category, for example 
whether it’s a video slot or Blackjack 
table game,and production value, 
which dictates the design and 
resource investment that goes into 
any given game.

  We typically focus on high production 

value video slots that integrate 
intricate game design, progressive 
jackpots, stunning visuals and, from 
time to time, big brands, such as in 
the case of the hugely successful 
Mad Max Fury Road. We constantly 
challenge ourselves to achieve more 
and differentiate our offering from 
competitors.

888 HOLDINGS PLC Annual Report and Accounts 202118

WORLD CLASS 
BRANDS

One of 888’s key competitive 
advantages is our approach 
to data-driven performance 
marketing. Our approach 
utilises sophisticated data 
capabilities and AI to optimise 
marketing spend in real time 
across a broad range of 
marketing channels, thereby 
driving superior returns on new 
customer acquisition. 

Alongside our investment in new 
customer acquisition, we continue 
to develop and grow the globally 
renowned 888 brand. As the competitive 
environment, particularly in our core 
markets, continues to evolve, the role 
of brand is becoming increasingly 
important, and our approach to 
marketing continues to adapt to  
reflect this. 

During the year, the Group developed 
and defined clear brand values for 
888, designed to support our long-term 
strategic goals, increase advocacy, and, 
ultimately, contribute to lower customer 
acquisition costs. During 2022, we will 
relaunch the 888 brand under a new 
master brand strategy, called Made to 
Play. This new brand language reflects 
what 888 stands for, and is built around 
our four brand beliefs: 

1.  Gambling is OK 
We believe that gambling is OK, but is not 
for everyone. At 888, we love gambling. 
For so many, it represents a brilliant 
hobby and past time, providing great 
enjoyment. We think there is nothing else 
in the world of entertainment like placing 
a bet, and we aren’t embarrassed to say 
it too. As long as it is done with utmost 
authenticity and integrity it should 
always be seen as OK. However, we know 
gambling is not OK for everyone. We 
acknowledge the risks that can result 
from our products. We are committed 
to acting with care, identifying and 
preventing people from playing whether 
they are underage, vulnerable or cannot 
afford to play without causing harm.

2. Innovation is a philosophy 
We believe that innovation is a philosophy, 
not a department. It is easy to get caught 
up in the idea that innovation is the sole 
reserve of the research and development 
department. Especially in a company 
originally seen as a tech start-up. But 
we don’t buy that. We see innovation 
as a philosophy that runs through the 
whole business. An ambition to push for 
great new ideas can come from anyone 
in the Company. This isn’t always about 
complicated, clever inventions but more 
often about thinking laterally to create 
better customer experiences. Sometimes 
that will be clever, cutting-edge 
technology but more often than not it will 
be a brilliantly effortless simplification of 
our offering. Both are valuable innovations 
and both are welcome at 888.

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3. Human centricity
We believe that human centricity beats 
customer centricity. When you see people 
as customers and customers as numbers 
on a profit and loss account, you stop 
seeing them as a person. And they are 
not just any person either, but someone 
who has chosen to come and spend 
their hard-earned money with us. So we 
invest in them. Give them a personalised 
experience. Make them feel valued and 
wanted and take the time to think about 
what they want and don’t want from us 
as a brand. People (both internally and 
externally) are our best assets at 888 
and that’s why we treat them how they 
deserve to be treated.

4. Experienced in fun 
We believe that old isn’t boring, it is 
‘experienced in fun’. Our heritage is one 
of our core selling points at 888 – but it 
is easy to talk about it the wrong way. 
Established for us doesn’t mean old 
fashioned. It doesn’t mean unexciting, 
or over the hill. It means that we are 
more experienced than anyone else 
in providing unrivalled moments of 
excitement. In fact, our experience is 
something that helps us deliver the best 
gambling-based entertainment.

“During 2022, we will 
relaunch the 888 brand 
under a new master 
brand strategy, called 
Made to Play.”

888 HOLDINGS PLC Annual Report and Accounts 202120

CUSTOMER 
EXCELLENCE

Developing a clear understanding 
of our customers, and the drivers 
of consideration and loyalty, is 
central to 888’s approach to 
business. We seek to understand 
as fully as possible what good 
looks like, and provide products, 
marketing and customer 
promotions that deliver on our 
mission to create the best online 
betting and gaming experience. 

Building our products and brands around 
solving customer needs is only the first 
part of the customer excellence pillar; we 
also need to provide excellent customer 
service if we want to retain customers 
and build loyalty. We offer support in 10 
different languages, deal with over 40 
different payment methods, and handle 
millions of customer interactions each 
year across email, live chat, telephone 
calls and social channels. For many, 
these interactions are the only point of 
direct contact with 888, and our customer 
service teams are the faces and voices of 
our brand and company. 

We continue to invest in training, 
automation, chatbots, and technology 
to deliver ongoing improvements in our 
customer service levels, ensuring that 888 
becomes the brand of choice for online 
gambling. 

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Central to our efforts to deliver the best 
customer experience is creating the 
safest possible gambling experience. We 
want our customers to enjoy their time 
with 888, to play within their means, to be 
treated fairly, and to return to us time and 
again. We also want them to recommend 
888 to their friends and family. Ensuring 
our products are safe and fair is a critical 
part of this mission. 888 firmly believes 
that providing a safe environment for 
customers is not only the right thing to 
do but also puts the Group in a stronger 
position to continue to generate long-
term value for all stakeholders. We 
acknowledge the potential risks that 
gambling can present, and we are 
committed to ongoing improvements to 
make gambling safer. 

Rapidly evolving technology and 
consumer habits mean that continuous 
progress to make gambling safer is 
essential. As a result, 888 leverages the 
same unique technology, analytical 
capabilities, and product development 
expertise that underpin the success of 
its gaming brands to make gambling 
safer. An example of this is our in-house 
developed player behaviour monitoring 
technology called the Observer. We 
continually optimise and develop 
the Observer by using sophisticated 
algorithms to flag unusual or potentially 
concerning customer activity to our highly 
trained safer gambling team.

One of our most significant technology 
investments during the year was the 
continued roll-out of the Control Centre, 
our customer-focused interface that 
provides a “one stop shop” for safer 
gambling support, which is now available 
to around 40% of our global customer 
base, including all of our UK customers. 
The product is designed to enable 
customers to monitor their gambling 
activity through intuitively presented data, 
providing greater levels of transparency 
in real-time. In addition to providing easy-
to-access information, the Control Centre 
offers a suite of tools to help customers 
control their activity. This reflects 888’s 
ambition to go beyond what is merely 
required by regulation when it comes to 
safer gambling and to invest further in 
user-friendly safer gambling tools. 

Read more about the Group’s safer 
gambling progress and future priorities  
on pages 30 to 33.

888 HOLDINGS PLC Annual Report and Accounts 202122

KEY PERFORMANCE INDICATORS

We track the following key financial and non-
financial performance indicators (“KPIs”). These 
KPIs allow us to assess our progress against 
the Group’s strategy and help inform decision 
making. These KPIs are also some of the most 
commonly used KPIs for external stakeholders, 
particularly our shareholders, when assessing the 
performance of the Group. 

For more information on our financial 
performance, see pages 42 to 47.

As part of our new ‘Made for the future’  
ESG framework the Board is also developing 
additional ESG targets that it proposes to 
disclose during the current financial year and 
report on annually thereafter to ensure we are 
delivering effective and positive outcomes for 
our players, our people, and the planet. For 
additional details about our ESG framework,  
see pages 28 to 41. 

Financial KPIs

Revenue
US$ million

+15%

2021 

2020 

980.1

849.7

Definition: 
B2C revenue represents the total amount staked or wagered 
by customers, less amounts paid out to customers, free bets 
and promotional credits, and VAT. It also includes any fees or 
charges applied to customer accounts (e.g. foreign exchange 
commission). B2B revenue reflects fees receivable for the 
provision of gaming services.

Why we measure it: 
This measures the Group’s ability to generate return on its 
marketing investment and grow market share across its key 
geographies and products, in line with the market focus pillar  
of our strategy.

Performance: 
Revenue increased by 15% in 2021, driven by the continued 
success of the Group’s product-leadership focus and continued 
expansion across its core and growth markets.

Adjusted EBITDA
US$ million

+6%

2021 

2020 

165.0

155.6

Definition: 
Adjusted EBITDA represents total earnings before interest, tax, 
depreciation, and amortisation generated from our operations, 
and excluding any exceptional items which are typically non-
recurring in nature.

Why we measure it: 
This measures the underlying profitability of our business driven 
by our investment choices and our ability to effectively manage 
costs and leverage our growing scale.

Performance: 
Adjusted EBITDA increased by 6% in 2021, with improved 
profitability in some of our core markets helping to fund 
strategic investment in the US and certain other growth market 
opportunities.

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Non-financial KPIs

Adjusted basic earnings per share (EPS)
¢

Average monthly players
No. thousands

+0%

2021 

2020 

+4%

27.3

27.3

2021 

2020 

540

518

Definition: 
Adjusted basic EPS represents earnings excluding exceptional 
items, share benefit charges and share of post-tax loss of equity 
accounted associate, divided by the weighted average number 
of shares.

Definition: 
Average monthly players (AMPs) represent players who wagered 
real money during a month and have deposited real money on 
at least one occasion. The figure reflects the average of the 
monthly figures for the relevant reporting period.

Why we measure it: 
This measures the effectiveness with which the Group achieves 
long-term value for our shareholders in line with the Group 
strategy.

Performance: 
Adjusted EPS of 27.3¢ was flat year over year, with the increase in 
Adjusted EBITDA offset at a net profit level by additional interest 
charges and non-cash currency exchange differences.

Why we measure it: 
This measures changes in the size of the customer base, which 
is a key driver of long-term growth, and is useful in assessing 
performance against strategic objectives such as growing 
market share across key markets and providing excellent 
customer experiences.

Performance: 
AMPs increased by 4% in 2021 to 540k, driven by our focus on 
product leadership, marketing and customer excellence. This 
reflects a great result given the very strong comparative period 
together with the temporary withdrawal from the Netherlands.

Cash and short-term deposits
US$ million

+18%

2021 

2020 

Technology availability
Percentage

99.84%

174.5

2021 

148.2

2020 

99.84

99.60

Definition: 
Cash and short team deposits represent cash and cash 
equivalents excluding customer funds. 

Why we measure it: 
This measures the ability of the Group to convert its Adjusted 
EBITDA into cash flow, and aids decision making in terms of 
appropriate deployment of capital resources across investing in 
growth and returns to shareholders via dividends.

Performance: 
Cash and short term deposits at 31 December 2021 was 
US$174.5 million, with the 18% increase over 31 December 2020 
reflecting the strong cash generation from operating activities, 
partially offset by higher levels of dividend payments in the year.

Definition: 
Technology availability is the proportion of time during the year 
when our technology platform and products were fully available 
to our customers.

Why we measure it: 
This measures the reliability, scalability and flexibility of our 
proprietary technology platform, which is a key driver of our 
ability to continuously innovate and provide best-in-class 
products to our customers.

Performance: 
Technology availability continued to be high with our platform 
providing a secure and stable service to our customers across  
all products for 99.84% of 2021.

888 HOLDINGS PLC Annual Report and Accounts 202124

MARKET REVIEW

A global growth 
opporutunity

888 operates in the global online 
betting and gaming industry, a 
large and growing market, where 
888 has been at the forefront of 
the industry since 1997, having 
been one of the first online 
betting and gaming operators.

H2 Gambling Capital estimates that 
the total addressable market for online 
betting and gaming was US$100 
billion in gross gaming revenue in 2021, 
having grown at a CAGR of 17% from 
2016-2021. The industry benefits from 
powerful structural growth drivers, 
including digital migration from land-
based gambling, ongoing improvements 
in technology, increasing internet and 
mobile penetration, and the regulation 
of online betting and gaming, such that 
H2 estimates the addressable market will 
grow at a CAGR of 11% from 2021-2026.

2021 industry highlights

Online market size

$100bn

2016-2021 online total CAGR

17%

2021-2026 online forecast total CAGR

11%

In 2021 H2 estimates that circa 25% of 
all gambling was done online, reflecting 
a significant acceleration in digital 
migration driven by government policy 
responses to the COVID-19 pandemic, in 
particular lockdowns around the globe. 
Lockdowns led to a step-change in the 
size of the online betting and gaming 
industry globally for three main reasons: 

1)  The need to transact digitally for 

the first time, for example to order 
groceries or speak to loved ones over 
video conference;

2) An expansion of digital entertainment, 
with more time and disposable income 
available to spend on digital activities, 
expanding the addressable audience; 
and 

3) An increase in activity from existing 
online betting and gaming players, 
particularly when land based gambling 
was closed or heavily restricted.

Despite the acceleration in digital 
adoption, there remains a long runway 
of growth ahead, with each percentage 
point of offline to online migration 
contributing circa US$3 billion to online 
growth. 

888 is well positioned within the most 
attractive end markets and has a clear 
strategy to increase market share across 
our focus markets. 

8%

8%

Key

  Total interactive gambling

  As % of total global market

7%

7%

7%

6%

5%

5%

5%

4%

3%

8bn

10bn

17bn

18bn

14bn

25bn

27bn

20bn

22bn

33bn

30bn

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

25

25%

22%

Online gambling as a % of total gambling

25%

1ppt of offline to online migration worth 

$3bn

14%

13%

12%

100bn

11%

10%

9%

52bn

46bn

41bn

37bn

82bn

66bn

59bn

2014

2015

2016

2017

2018

2019

2020

2021e

Structural growth 
drivers

-  Internet and mobile internet 
infrastructure – The roll-out 
and increased penetration 
of high-speed internet and 
network infrastructure, together 
with the proliferation of smart 
phones and mobile internet 
have significantly increased the 
potential audience size. 

-  Growth in e-commerce – 

Increasing confidence with 
e-payments and transacting 
digitally have continually 
increased the addressable 
audience. 

-  Growth in mobile technology 

– The strong growth in 
penetration of increasingly 
sophisticated mobile devices 
with increased capacity 
to process data and ever-
improving screen quality  
has had a significant impact  
on the volume of mobile 
commerce generally. 

-  Product development – 

Operators have invested in 
product development in order 
to offer consumers a more 
varied and superior betting and 
gaming experience. Improved 
product offerings, specifically 
through smartphones, has  
been a key growth driver in  
the market. 

-  Social trends – Gaming and 

betting have become culturally 
more acceptable leisure 
activities as a result of the 
expansion into mobile betting 
and gaming. There is also a 
broader acceptance of digital 
channels as a safe and secure 
means to consume gaming 
services.

-  Government adoption of 
regulation – In response 
to the growth in the global 
online gaming market, several 
governments have over recent 
years adopted online gaming 
regulatory frameworks with the 
aim of protecting customers, 
promoting choice and raising 
taxes. Such changes provide 
incumbent operators with 
access to customers and 
opportunities for expansion. 

888 HOLDINGS PLC Annual Report and Accounts 202126

MARKET REVIEW cont.

Core markets

888’s three core markets represented 59% of its 2021 revenue,  
made up of the UK (40%), Italy (12%) and Spain (7%). 

These three fully regulated markets represent a combined total addressable market 
(TAM) of approximately US$18 billion in 2021, having grown at an estimated CAGR of 
13% between 2016-2021 and expected to grow at an estimated CAGR of 7% between 
2021-2026. 

These markets share certain characteristics, such as comprehensive regulation, large 
established land-based gambling markets, and competitive intensity, but each is driven 
by differing local player preferences. Despite the markets being highly competitive, there 
are rising barriers to entry given the significant and complex regulatory and compliance 
requirements and well-established brands. 

Total online market size for 2016
US$ million

Total online market size for 2021e
US$ million

Total online market size for 2026e
US$ million

 Total UK: 
  –– Betting: 
  –– Gaming: 

 Total Italy:  

  –– Betting: 
  –– Gaming: 

 Total Spain:  

  –– Betting: 
  –– Gaming: 

 Total UK: 
  –– Betting: 
  –– Gaming: 

 Total Italy:  

  –– Betting: 
  –– Gaming: 

 Total Spain:  

  –– Betting: 
  –– Gaming: 

 Total UK: 
  –– Betting: 
  –– Gaming: 

 Total Italy:  

  –– Betting: 
  –– Gaming: 

 Total Spain:  

  –– Betting: 
  –– Gaming: 

7,689
2,675
3,820

1,604
493
1,074

895
443
373

12,333
3,597
6,031

4,459
1,758
2,509

1,584
577
677

16,170
4,337
7,794

6,934
2,705
3,314

2,219
788
724

Growth markets

888’s growth markets represent 
a small cohort of high-growth 
markets that made up 21% 
of revenue in 2021. These are 
typically regulating or newly-
regulated markets that have 
attractive long-term growth 
potential, where we are investing 
heavily to build 888 into a top 
tier brand. 

There are five markets where the Group 
is currently investing for growth or 
expects to start investing for growth 
following launching on a locally regulated 
basis, and these represent a combined 
total addressable market (TAM) of 
approximately US$9 billion in 2021, having 
grown at a CAGR of 15% between 2016-
2021 and expected to grow at a CAGR of 
14% between 2021-2026. 

The US
The ongoing regulation of online  
sports betting and gaming in the US 
represents a significant long-term 
strategic opportunity for 888. Since the 
repeal of the PASPA in May 2018, the 
market has grown rapidly and is forecast 
to be worth US$15 billion in 2022, which 
would make it the largest regulated online 
market in the world on a gross gaming 
revenue basis, albeit somewhat inflated 
by a significant level of promotional 
generosity in the market given the 
nascent nature. 

In June 2021 the Group announced a 
long-term strategic brand partnership 
with Authentic Brands Group (“ABG”) to 
leverage the Sports Illustrated brand and 
launch SI Sportsbook, in order to benefit 
from significant brand awareness and 
reduce the cost of customer acquisition 
and upfront brand investment required to 
build market share. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report 
 
 
 
 
 
 
 
 
 
 
 
The first state to launch under the new 
brand was Colorado in September 2021. 
The Group plans to launch in three to four 
new states per annum over the next two to 
three years. The Group has market access 
and or licences for B2C operations in 
five states (Colorado, Indiana, Iowa, New 
Jersey, and Virginia), with further market 
access deals in advanced discussions. 

The Group also operates on a B2B basis 
in the US through its partnership with 
Caesars to operate the World Series of 
Poker brand, where it is live in four states 
(Delaware, New Jersey, Nevada, and 
Pennsylvania) and is ready to launch 
in Michigan during 2022 subject to 
regulatory approval. 

US market value for 2022

$$15bn

Optimisation markets
888’s highly scalable global platform 
and globally recognised brand enables 
it to generate high incremental return 
on investment from a large and diverse 
group of over 100 other markets, where 
there are no local licensing regimes in 
place, and the Group operates through 
its multi-jurisdictional licences from Malta 
and Gibraltar. 

1

2

3

27

Regulatory update

Spain: Substantial restrictions on 
marketing came into force in July 2021.

888’s strategic focus is on 
regulated markets, as these 
represent the best opportunity 
for sustainable growth. 888 
supports the development of 
local regulatory regimes across 
its markets, as regulation drives 
better outcomes for customers, 
for the business, and for wider 
stakeholders. 

Locally regulated or taxed markets 
represented 74% of revenue in 2021, up 
from 73% in 2020. Looking forward a few 
years, with the strategic focus on core 
and growth markets, all of which are 
regulated or in the process of regulating, 
this percentage should increase 
significantly. The potential William Hill 
transaction would further accelerate this 
trend towards locally regulated revenues. 

There were several notable developments 
affecting key markets of the Group 
during 2021, with multiple markets either 
launching under new local regulatory 
regimes, or making positive moves 
towards regulation. Some key changes 
during the year included:

UK: The Group awaits the outcome of a 
review of the gambling act, which could 
potentially lead to major changes in UK 
regulation, albeit the extent and timing of 
any potential changes remains unclear. 
The Group has taken several steps 
during 2021 to increase the level of safer 
gambling interventions, including lowering 
thresholds for intervention and stepping 
up affordability checks. The Group also 
introduced new game design features 
across its full range of slots content in 
line with a new industry code of conduct 
aimed at reducing the risks associated 
with gambling.

Canada: The province of Ontario further 
developed its regulatory framework and 
is set to launch its regulated market 
during Q2 2022. The Group has received 
a licence here ahead of the launch and 
looks forward to working with the regulator 
to ensure we can offer and market our 
products under a local licence soon. 

Germany: The German market underwent 
significant transformation during 2020 
and 2021 as the new interstate treaty 
on gambling came into force, requiring 
operators to adjust their operations to 
adhere to the new framework prior to it 
being fully launched in July 2021. During 
2021 the Group went live under its newly 
issued local sports betting licence, and 
has applied for a gaming (slots + poker) 
licence, albeit the Group understands no 
gaming licences have yet been issued to 
any operator. The significant restrictions 
on the gaming operations have led to a 
significant shift in market dynamics, with 
many international operators pulling out 
of the market. The Group sees exciting 
growth potential in the newly regulated 
German market and continues to invest 
behind the new 888sport.de brand, 
including recently signing a brand 
partnership with the Bundesliga football 
club RB Leipzig. 

Netherlands: The Group had been 
operating in the Netherlands in 
compliance with the Netherlands Gaming 
Authority (KSA) ‘cooling off’ criteria. 
However, following policy changes 
published by the KSA, 888 ceased 
provision of services in the country from 
October as the newly regulated market 
went live. Despite the unexpected change 
in the KSA position, the Netherlands still 
represents an attractive medium-term 
opportunity for the Group, and it intends 
to apply for a local licence and hopes to 
be operational again in the country in the 
second half of 2022. 

Regulated revenue mix
Percentage

2021* 

2021 

2020 

2019 

2018 

2017 

*  Regulated and taxed.

74%

69%

67%

64%

58%

59%

888 HOLDINGS PLC Annual Report and Accounts 202128

ESG & SUSTAINABILITY

888 is focused on creating value for and 
addressing the concerns and aspirations of a 
range of stakeholders including its customers, 
employees, shareholders, regulators, and the 
local communities in which we operate, as well as 
supporting a greener planet. Our approach to ESG 
and sustainability is fundamental to the Group’s 
long-term growth ambitions, as we continue to 
build the business into a global online betting and 
gaming leader.

ESG framework – Made for the Future
Recent Annual Reports have outlined the progress 888 has made 
to support safer gambling, increase employee diversity, invest 
in communities, and reduce the Group’s environmental impact. 
However, there is more to be done across all these areas to 
better manage the Group’s governance and its impact on the 
environment and society (generally referred to as ESG) in order to 
support the Group’s long-term, sustainable growth plans. 

Therefore, the Group has developed a new ESG framework, 
Made for the Future. This will help to provide a clear blueprint of 
commitments against which stakeholders can assess the Group’s 
progress in meeting their expectations. 

To support the delivery and continuous development of Made 
for the Future, the Group has strengthened its governance 
arrangements by establishing an ESG Committee. The Committee 
has overall responsibility for developing 888’s ongoing ESG 
commitments and targets, as well as ensuring that these remain 
relevant and effective. As a sign of the Group’s commitment, this 
Committee is led by the Chair of the Board, Lord Mendelsohn. 

Made for the Future is built around three key pillars: Made to Play 
Safely (focused on safer gambling), Made Together (focused 
on 888’s people and communities), and Made Greener (focused 
on managing 888’s impact on the environment), all of which are 
underpinned by a robust Governance structure. These pillars 
were determined though a careful consideration of the legal 
and stakeholder expectations of 888, the risks and opportunities 
facing the company, the materiality of key issues, and the Group’s 
position compared to peers. 

Going forward, the Group will continue to develop this framework, 
following global best practices, and disclose yearly and multi-year 
targets and objectives. These will allow stakeholders to measure 
and assess our progress. The Group is currently going through 
an extensive consultation process and will develop and disclose 
additional ESG targets during the current financial year, reporting 
annually against these commitments and goals thereafter.

Made to play safely

Preventing harm through  
safer gambling

A world where player tools and restrictions for 
gambling are a normal part of play 

Initial measurement 1:  
Observer interactions

1.3m1.3m

Customer interactions prompted by our Observer player 
tracking software over the course of 2021, a 77% increase 
compared to 2020 (0.7m), reflecting our more proactive 
policies to identify potential harm and intervene as early as 
possible. 

Initial measurement 2:  
Access to Control Centre

39%39%

The percentage of active customers with access to Control 
Centre in Q4 2021 (2020: N/A).

Initial measurement 3:  
Active customers with deposit limits

41%41%

The percentage of active customers with deposit limits in place 
in Q4 2021, up from 31% in Q4 2020.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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29

Made together

Made greener

An inclusive workplace where people 
can grow and develop

Protecting our environment, including  
Net zero carbon emmissions

An authentic, diverse and interpersonal 
workplace culture, that offers great development 
opportunities 

Net zero carbon emissions for our own operations 
by 2030 and our entire value chain by 2035 

Initial measurement 1:  
Female promotions target

50%50%

Initial measurement 1:  
Net zero carbon emmissions target

20302030

Female promotions as a percentage of total annual promotions, 
with a target of 50% compared to the 2021 baseline of 39%.

Reducing direct emissions from 3,089 tonnes in 2021

Initial measurement 2:  
Learning and development participation target

10ppts
10ppts

Proportion of all colleagues who have participated in a 
voluntary learning and development programme, with a target 
to increase by at least 10ppts from the 2021 baseline of 50%.

Initial measurement 3:  
Volunteering programme participation target

50%50%

Proportion of all colleagues who have participated in 
volunteering programmes, with a target to increase to  
at least 50% from the 2021 baseline of 14%.

Initial measurement 2:  
2021 Indirect carbon emissions

26,000 tonnes
26,000 tonnes

Reducing indirect carbon emissions from 26,000 tonnes  
in 2021, achieving net zero by 2035. 

Initial measurement 3: 

Accreditation of targets by the independent Science Based 
Target Initiative.

888 HOLDINGS PLC Annual Report and Accounts 202130

MADE TO 
PLAY
SAFELY

While enjoyable for many people, 888 
acknowledges the social risks that 
gambling presents and is committed to 
ongoing improvement in making gambling 
safer. The Made to Play Safely pillar of 
the Group’s ESG Framework is focused on 
ensuring 888’s customers are empowered 
to make safe and responsible decisions 
about their betting and gaming, while 
supporting any customers who may be 
in danger of harm. Our philosophy is 
built around normalising the use of safer 
gambling tools by customers as part of 
their gambling experience.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

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31

The impact of controls

Increase in use of safer gambling tools

+23%+23%

Likelihood to amend Personal Deposit 
Limits

+20%+20%

Likelihood of utilising “Take a Break”

+102%+102%

Likelihood of using self-exclusion

+17%+17%

2. Safer by choice. 
We know that we must continue to 
empower customers to make safe 
and responsible decisions about their 
gambling. We have learned that engaging 
customers directly on their playing 
patterns is a very powerful way to support, 
inform and encourage the use of safer 
gambling tools.

888 provides all customers with a range 
of Safer Gambling Tools which include: 
deposit limits; “take-a-break” restrictions; 
self-exclusion limits; game time reminders; 
and automatic stops on maximum 
losses. In addition, throughout their 
gaming, customers receive personalised 
interactions and messages checking in 
with them on their play. We might, for 
example, ask a snap “How do you feel 
about your gambling right now?” question, 
or provide visuals of current status for 
example, showing them any increasing 
trend in deposits.

Key progress in 2021: 
During 2021 888 saw a 23% increase in 
customers’ use of safer gambling tools, 
largely reflecting the success and positive 
customer reaction to the Control Centre. 

In addition, we saw that those customers 
who use the Control Centre were 20% 
more likely to amend their Personal 
Deposit Limit; 102% more likely to use 
the “take-a-break” tool; and 17% more 
likely to set a self-exclusion limit. These 
are all statistically significant increases 
compared to a control group and 
illustrate why we are so determined to 
extend the use of this powerful technology 
over the coming years. 

As outlined in the Chair’s Statement of this 
Annual Report, in March 2022 (post the 
year-end), 888 received a sanction from 
the GB regulator (UKGC), reflecting historic 
failings of former safer gambling and anti-
money laundering policies, procedures 
and controls in the UK. The Group promptly 
took appropriate action to address the 
failings and is continually looking at ways 
to improve in this critical area. 

The Group knows that its work in this area 
must be ongoing and remains committed 
to continue developing a safer gambling 
environment, and investing in meeting 
its safer gambling objectives, which are 
focused on the following four areas: 

1.  Safer by design.
We recognise that 888 must use 
technology as a force for good, giving 
customers transparency about their 
gambling activity, using artificial 
intelligence (AI) to detect and block 
harmful play, and ensuring safer  
gambling remains a core component  
of all product design. 

888 has developed two critical 
technologies that are central to its 
approach to safer gambling: 

•  Observer is 888’s player monitoring 
system that uses sophisticated 
algorithms to flag unusual or potentially 
concerning customer activity. This 
enables our highly trained safer 
gambling team to make the most 
appropriate interactions with customers 
to help them make informed decisions 
about their gambling.

•  The Control Centre is a customer-

focused interface designed to enable 
customers to monitor their own 
gambling activity through intuitively 
presented, real-time data.

Further information on both of these 
technologies is available on 888’s 
corporate website.

Key progress in 2021: 
888 continually refines the Observer,  
and during 2021 introduced several  
new algorithms to better identify 
behaviours that signal potential risks,  
as well as lowering certain thresholds  
for triggering alerts. 

In addition, the Control Centre was  
rolled out across additional products  
and markets during 2021, and by Q4  
2021 was available to 39% of the  
Group’s global customers.

888 HOLDINGS PLC Annual Report and Accounts 202132

MADE TO PLAY SAFELY cont.

3. Safer through controls.
We recognise the power of using data to 
provide oversight and support for those 
struggling to stay in control of their play, 
including limiting players’ activity or 
stopping them playing. 

Know Your Customer (KYC) is a process 
to understand and verify a player’s 
identity when they first register with 888. 
At registration, 888 collects personal 
identification data on customers 
(this data is also used in Anti Money 
Laundering (AML) controls). This data 
includes age, occupation, address, and 
screening against certain sanctions lists’ 
data. KYC helps 888 to achieve its goals of 
precenting underage gambling as well as 
protecting customers by identifying those 
potentially risk of harm and interacting 
with them at the earliest point. 

AML is enforced through a combination  
of robust operational procedures, ongoing 
employee assessment and training, 
development in proprietary technology,  
and partnerships with leading third- 
party providers.

Observer plays an important role in 
understanding our customers and, 
where necessary, where 888 must 
impose controls, limits and blocks their 
activity. Observer measures changes in 
individual customers’ gaming behaviour, 
such as unexpected increases in time 
or money spent on the site. If Observer 
indicates any cause for concern, 888’s 
highly trained teams manually review 
the patterns of play and discuss with 
the player where appropriate. Through 
an extended process of research and 
interaction, 888 can apply an escalating 
series of controls to that player’s account, 
ranging from restricting the number of 
promotional messages they see, through 
to enhanced affordability checks and 
restricting their stakes to a ‘hard stop’ 
indicating no further play with 888. 

888 has made particular efforts targeted 
at 18-24 year old customers with extra 
protections embedded. Observer is 
configured to be more sensitive for this 
population, ensuring closer monitoring 
and increased number of interactions by 
the safer gambling team. The Customer 
Safety and Due Diligence department 
are trained to consider a customer’s age 
across all of its customer risk profiling, 
ensuring enhanced protection and care 
for younger customers. 

Underage activity on 888’s sites and  
apps is strictly prohibited and 888 takes 
the matter of underage gaming extremely 
seriously. 888’s offering is not designed 
to attract minors, and we take seriously 
the risk that gambling advertising might 
appeal to minors. 888 makes every 
effort to prevent minors from accessing 
its products and uses sophisticated 
verification systems as well as a third-
party verification supplier to identify  
and track minors if they log into the 
Group’s software. We train our team to 
be highly sensitive to the possibility of 
underage activity and make sure we 
suspend any account suspected to  
be an underage account.

Key highlights in 2021: 
During 2021 the Group gradually 
increased controls for all players on 
888’s platforms, for example by steadily 
reducing the maximum stakes for slots 
across different categories of players. 

In addition, and partly reflecting the 
more stringent thresholds introduced 
to Observer as described above, 888 
delivered a 77% increase in the number 
of customer interventions prompted 
by Observer during 2021, to 1.3 million 
customer interactions (2020: 0.7 million).

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

33

888 continued to work with the Betting 
and Gaming Council (BGC), looking at 
the issue of affordability and helping to 
find a workable regulatory response. In 
addition, 888 formed part of the BGC’s 
Safer Gambling Committee, Ethical 
Game Design working group, Advertising 
and Marketing Committee and Single 
Customer View working group. We also 
participated in BGC’s Safer Gambling 
Week, and took part in workshops on 
affordability and collaborative research 
on patterns of play. 888 is represented on 
the BGC’s AdTech forum, which includes 
a particular focus on protecting younger 
gamblers through responsible and 
controlled advertising and promotion, and 
is committed to the BGC Industry Code 
for Socially Responsible Advertising.

“We have a particular 
focus on protecting 
younger gamblers, 
embedded in our 
enhanced controls for 
this group, but also in 
our active relationship 
with charity YGAM, a 
charity dedicated 
to educating and 
safeguarding young 
people against gaming  
and gambling harms.”

4. Safer together. 
We recognise 888’s responsibility to play 
an active role in driving the broader 
gambling industry towards safer play. 888 
continues to recognise the importance of 
working closely and collaboratively with 
industry stakeholders including regulators, 
local advisors and trade associations 
to drive ongoing improvements in safer 
gambling and customer protection. 

One very important aspect of regulation 
for 888 is to ensure we are fully compliant 
with AML regulations in all our markets. 
We have a full AML governance model, 
including a Money Laundering Reporting 
Officer (MLRO), checks as part of our KYC 
approach, policies and staff training.

Key highlights in 2021: 
During 2021 we continued to work closely 
with several charities and organisations 
aimed at protecting customers and 
supporting safer gambling, including: 

•  GamCare, the leading independent 
charity supporting people affected 
by problem gambling. Through our 
relationship with GamCare, 888 
delivered powerful effective Problem 
Gambler Awareness training to our 
employees to help them understand the 
signs and impact of problem gambling. 
888 is committed to working towards 
achieving GamCare’s Certificate of 
Excellence in 2022.

•  Leon House Health and Wellbeing,  
a residential rehab clinic treating a 
wide range of psychological disorders 
and addictions. The organisation 
delivers support online using their 
AnonyMind platform, which 888 
supports via donations.

•  The Young Gamers and Gamblers 
Education Trust (YGAM), an award-
winning charity with a social purpose  
to inform, educate and safeguard  
young people from gaming and 
gambling related harms, which  
888 supports via donations. 

888 HOLDINGS PLC Annual Report and Accounts 202134

MADE 
TOGETHER

The Group knows that the talent, 
commitment, and skill of its global  
teams make its business what it is.  
The Made Together pillar of the Group’s 
ESG framework is focused on nurturing 
an inclusive workplace that offers great 
opportunities for people to grow and 
develop. This pillar also incorporates the 
Group’s programmes to enhance diversity, 
provide opportunity, and invest in our 
communities.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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35

Less than 1% of the Group’s global 
workforce are in temporary positions, 
and 3.5% are hired through outsourcing, 
meaning most of our personnel 
are permanent employees with full 
employment benefits. For temporary 
and outsourced staff, we remain 
fully committed to the principles of 
welfare, employment rights and non-
discrimination. Temporary employees 
receive most of the benefits and 
protections offered to permanent 
employees, and we assist all good 
performers in finding other positions  
within the Company before the end  
of their employment term.

Key progress in 2021: 
Over 5% of the Group’s employees were 
promoted or made an internal transfer 
to a different role during 2021. A key tool 
for supporting employee performance 
and development is our approach 
to remuneration and recognition. We 
undertake regular benchmarking across 
the business to ensure we are both 
fair and competitive. There are annual 
performance evaluations to ensure 
employee development is aligned 
with business goals and we empower 
managers to recognise individual 
successes throughout the year. 

Commentary: 
In 2021, employee turnover increased to 
37% (2020: 18%). This reflects changes 
in the broader employment market, in 
light of the global ‘Great Resignation’ 
trend – a global response to the COVID-19 
pandemic, which saw employees across 
the world re-evaluate their priorities. 

Relevant key employee indicators:

There were several elements that 
impacted the turnover trend:

1.  Workforce management strategy – 
In May 2021, 888 closed its Antigua 
office, establishing its customer 
relations operations in Ceuta and 
Romania (including expansion of the 
Safer Gambling team), supported by 
extensive hiring, training and knowledge 
buildup efforts.

2. Global ‘war for talent’ – There is a 

worldwide talent shortage across most 
domains and regions, with accelerated 
competition over talent and aggressive 
attraction and retention plans. 

3. Accelerated growth plans – To support 
the establishment of customer relations 
operations and reflecting the increased 
investment in the US, 2021 saw a record 
729 new hires (2020: 576), with an 
average of 75 days’ time-to-hire. This 
was stable compared to 2020. 

The Board recognises that a low voluntary 
staff turnover (attrition rate) provides 
considerable value by keeping expertise 
within the business and maximising the 
returns on our investment in training and 
nurturing talent. Historically, our attrition 
rate has been comparable to wider 
industry levels at all sites. 

888 takes a local approach to driving 
talent acquisition, and during 2021  
we invested significantly in ensuring  
local leadership teams in our offices  
had the tools they needed to attract 
skilled employees in areas vital for 
business value. 

Indicator

Metric

Training & Development 
inputs

Amount spent per FTE on 
training and development

Employee Turnover Rate

Total employee turnover  
rate

Voluntary employee turnover 
rate

Unit

USD

%

%

Data 
2020

650

Data 
2021

574

18

12

37

23

To underpin 888’s continuous development 
in creating the best possible workplace 
culture, the Group has initially identified 
the following focus areas: 

1.  Promoting a fair, supportive, 
and positive working environment 
that enables 888’s people – and 
its business – to flourish.

888 has a strong and distinctive 
employment culture, driven by the core 
principles of caring, respect, commitment 
and working together. The Group’s global 
workplaces tend to be informal, open, 
and collaborative, underpinned by high 
professional standards.

As a global business, it is important for 
all 888’s people to be aligned with the 
Group’s shared goals. 888 aims to share 
consistent internal messaging across 
all its office locations and provides 
regular updates and communications to 
employees. The Group undertakes regular 
roundtable events, employee forums and 
staff surveys for senior management 
to engage and receive feedback from 
employees. 

888 sets clear standards of behaviour 
for its personnel and is guided by the 
United Nations Global Compact’s 
principles on human rights and labour 
standards, as well as the International 
Labour Organisation’s core conventions 
and UNICEF’s Children’s Rights and 
Business Principles. 888 has adopted 
an Anti-Modern Slavery Policy, in the 
context of which the Group monitors its 
operations and supply chain with a view 
to preventing modern slavery practices. 
The Group’s Anti-Modern Slavery and 
Human Trafficking Statement can be 
found in full on 888’s corporate website 
along with a Human Rights & Labour 
Standards Statement. During 2021, no red 
flag events were reported under the Anti-
Modern Slavery Policy. In addition, in 2021 
there were no material labour disputes, 
litigation, or health and safety related 
fines or sanctions imposed on 888.

Discrimination, bullying or harassment of 
any kind are not tolerated in any aspect 
of the business, including in recruitment, 
pay, promotions, training and dismissals. 
To enforce these rules, 888 clearly 
communicates a confidential grievance 
procedure and whistleblowing policy to 
all employees, guaranteeing that the 
complainant will not face recrimination 
and committing to thoroughly investigate 
any concerns.

888 HOLDINGS PLC Annual Report and Accounts 202136

MADE TOGETHER cont.

2. Developing an inclusive culture
rooted in respect, care and
commitment as well as seeking
diversity, supporting social
mobility, and welcoming and
developing talent wherever
we find it.

888 employs around 1,900 colleagues. 
The Group’s Human Resources dashboard 
allows 888 to closely monitor employee 
data at all locations, including key metrics 
such as employee age, gender, ethnicity, 
and length of service. Our people are 
38% female and 62% male, with wide age 
diversity and an average age of 35. As 
would be expected from an international 
business, ethnic diversity varies between 
the Group’s office locations. 

As an international business we know 
that diversity of background, experience 
and perspective is an integral part of 
what makes our business successful 
and allows us to serve 888’s customers 
around the world. In line with the Group’s 
Equal Opportunity & Diversity Statement, 
which can be found on the 888 corporate 
website, 888 is committed to providing an 
accessible and inclusive environment for 
individuals across its workforce. 888 does 
not tolerate discrimination, harassment 
or victimisation of any kind. As an 
equal opportunity employer, we base all 
decisions about employment, training, 
and promotion on individual merit and 
operational needs. 

The current distribution of female 
employees across functions and 
the percentage of women in Group 
management positions drives our 
current gender pay gap, which we are 
considering and looking to address going 
forward. Along with consistent monitoring 
of these asymmetries within the 
business, we are proactively addressing 
this situation through our recruitment 
processes and support for diverse talent 
within the business. We are confident 
that all male and female colleagues 
are paid equally for comparable roles, 
and that all our colleagues have the 
same opportunities for progression and 
development. 

Commentary: 
During 2021 there was a slight decline 
in the proportion of female employees 
across our business, from 40% to 38%, 
reflecting changes in our location 
strategy (the closure of Antigua that 
historically had a high number of female 
representatives); the expansion of core 
functions that are typically more male 
dominated (e.g. product and technology); 
and the disruption from COVID-19. These 
factors also explain the slight decrease 
in the share of women in management 
positions. Our Made Together pillar is 
designed to address these declines,  
with a strong focus on developing  
female talent.

Key highlights in 2021: 
During 2021 888 launched the Group’s 
inaugural She Leads programme, 
encouraging 888’s women to influence, 
inspire and lead. The programme 
involves 31 women across 888’s locations 
around the world, offering a network, 
coaching, training and workshops in 
storytelling, personal presence and 
effective communication to other female 
colleagues. The programme is aimed 
at creating a powerful community of 
female ambassadors across the business, 
enabling individuals not only to progress 
themselves, but also to inspire other 
women to the same. 

Through programmes such as SheLeads, 
888 is aiming strengthen its position 
as a company that empowers female 
leadership. The Group’s primary targets 
are to increase the number of women 
in senior management roles (female 
representation is at 38% overall but falls 
to 25% at Vice President and 19% at 
Director levels), and in the research and 
development (R&D) teams.

Relevant key employee indicators:

Indicator

Metric

Workforce Breakdown: 
Gender

Share of women in total 
workforce

Share of women in the Board 
of Directors

Share of women in 
management positions

Share of women in junior 
management positions (i.e. 
first level of management)

Share of women in top 
management positions (i.e. 
maximum 2 levels from CEO)

Share of women in 
management positions 
in revenue-generating 
functions (e.g. sales) as % of 
all such managers

Share of women in 
management positions in 
STEM-related positions (as 
% of total STEM positions)

Unit

Data 
2020

Data 
2021

%

%

%

%

%

%

40

12.5

34

40

29

35

38

33

32

35

25

30

%

21

21

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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Relevant key employee indicators:

Indicator

Philanthropic 
Contributions

Metric

Unit

Data 
2020

Data 
2021

Cash contributions

USD 586,000

618,000

Time: employee volunteering 
during paid working hours

In-kind giving: product or 
services donations, projects/
partnerships or similar

USD

72,900

51,700

USD

22,600

25,000

3. Engaging and supporting our
local communities.

888 embraces its responsibility to its 
communities and local environments 
through proactive engagement with the 
issues that matter most to our business 
and the people around us. Engagement 
with its communities is an important part 
of 888’s culture and for its employees to 
be able to engage in rich community life 
both in and out of work is an important 
factor of their wellbeing.

888 recognises that as a global employer 
with eight offices, its local communities 
can be its greatest advocates, particularly 
when it comes to recruiting the best talent 
available. As such, 888 aims to maintain 
a positive relationship with its local 
communities across the world and have a 
positive impact wherever it operates.

Across its global offices, 888’s teams 
support several charitable causes and 
organisations that matter to them and 
their communities, with a particularly 
well-established community involvement 
programme around its office in Herzliya, 
Israel. Employees volunteer with 
community groups and 888 offers support 
via direct donations too. Work is underway 
to extend and develop more formalised 
programmes like this to 888’s other 
global locations, beginning with Romania. 
888’s focus for the upcoming year will be 
organisations supporting elderly people, 
women, environmental matters and the 
LGBT community.

Commentary: 
During 2021 volunteering hours were 
curtailed by further COVID related 
disruption, which also drove the decline 
compared to 2020. The Group is focused 
on reinvigorating its local community 
involvement throughout 2022 as and when 
the local COVID related policies allow. 

888 HOLDINGS PLC Annual Report and Accounts 202138

MADE 
GREENER

888 acknowledges that the urgency  
and importance of the climate crisis 
requires everyone to play their part.  
The Group is committed to a future 
in which its customers can enjoy 
888’s products without harming the 
environment. The Made Greener pillar  
of the Group’s ESG framework is 
focused on 888’s role in protecting the 
environment, including achieving net  
zero direct carbon emissions by 2030. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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Highlights

Net zero target across our supply chain

2035
2035

Scope 1 and 2 emissions (tonnes)

3,089
3,089

Scope 3 emissions (tonnes)

26,000
26,000

3. Supporting employees to travel
in low-carbon ways.

Employees travelling between home and 
work locations are responsible for around 
190 tonnes of carbon emissions each 
year. How employees choose to travel to 
work is a matter for them, but 888 can 
play its part as a partner and influencer 
in their decisions. To reduce this figure to 
zero by 2030 888 will provide support to 
encourage employees to switch to electric 
vehicles; provide facilities at the Group’s 
premises for low-carbon travel such as 
bicycles, showers and electric vehicle 
charging points; encourage the use of car 
sharing and public transport; and think 
about carbon when siting all new facilities, 
favouring city centre sites with good 
public transport links.

4. Investing in high quality carbon
removal offset for any emissions
that cannot be reduced in other
ways.

The Group acknowledges that in order to 
reduce its emissions to zero by 2035, it 
will need to invest in high quality carbon 
removal offsets as the technologies and 
alternatives do not yet exist for each 
economic activity – for example zero 
carbon aeroplanes are still a way off.

Therefore, to reach net zero, the Group 
intends to purchase high quality carbon 
offsets that actively remove carbon from 
the atmosphere. The Group will develop 
a formal approach to offsetting by 2023, 
with further details included in the 2021 
Zero Carbon Report. 

“We have this year set 
ambitious targets to 
reduce our carbon 
emissions as far as 
possible.”

As part of this pillar, the Group is 
prioritising the following key initial 
focus areas:

1. Measuring and reducing the
Group’s direct environmental
impact, targeting carbon
emissions in particular.

At the end of 2021, the Group published 
its Zero Carbon Report, which included 
calculations of 888’s direct and indirect 
carbon emissions as well as setting a 
path to net zero carbon emissions. The 
full report is available on the Group’s 
corporate website.

In 2021, the Group estimates that 888’s 
activities generated approximately 
29,000 tonnes of direct and indirect 
greenhouse gas emissions. Of this, 888 
was directly responsible for 3,089 tonnes. 

To tackle direct emissions 888 intends 
to switch to renewable energy in all its 
premises, either by requesting this from a 
commercial provider or by partnerships to 
install new renewable capacity. 

2. Working with the Group’s
largest suppliers and partners to
encourage them to reduce their
own carbon emissions.

Of the Group’s total carbon emissions 
in 2021, 26,000 tonnes were emitted 
by others on 888’s behalf (for example, 
by those who supply the Group with the 
goods and services we need to run the 
company, manage data centres where 
our games are hosted, or transport 888’s 
people when they travel on business). 
The largest contributions arise from our 
suppliers (estimated at 21,000 tonnes), 
and within this total the most significant 
categories are 888’s marketing partners 
(both online and offline). Other smaller 
identifiable elements are web hosting 
partners and data centres.

In the Net Zero Carbon report, the Group 
outlines its commitment to work with 
suppliers on carbon reduction plans that 
target 80% emissions reductions in the 
period to 2030. The Group’s intention is 
to have carbon reduction plans in place 
for suppliers that represent 60% of its 
external third party spend by 2025. Using 
this targeted approach, 888 intends to 
reduce emissions from its supply chain to 
zero by 2035.

888 HOLDINGS PLC Annual Report and Accounts 202140

MADE GREENER cont.

Additional disclosures on Climate 
Change 
In line with the Task Force for Climate-
related Financial Disclosures, this section 
presents supplementary information 
specifically relating to our approach to 
climate-related risks and opportunities. 

Carbon and climate governance
The Group’s approach to climate change 
and the resulting impacts form an 
integrated part of the company’s ESG 
and Sustainability Agenda. They are 
managed therefore as part of the ESG 
Governance process with oversight is via 
the ESG Committee of the Board, and 
executive responsibility via the Group’s 
ESG Forum. The connections between ESG 
and Risk governance are managed:

• By having the chair of the Audit and
Risk Committee as a member of the
ESG Committee

• By the executive leadership of the COO,

a direct report to the CEO

The principal governance mechanisms 
this year have been the development 
of 888’s Zero Carbon Report, itself one 
aspect of the Made for the Future ESG 
framework. Both of these instruments have 
been prepared under direct Board and 
Executive oversight.

Risk management
Climate-related risks are typically lower 
in the short-term, so are not explicitly 
assessed as part of the company risk 
management strategy. However, we 
recognise that climate-related risks have 
the potential to amplify reputational risks 
and business disruption risks, and over the 
coming year will be subject to additional 
analysis and investigation on that basis. 

888 has retained professional advisers to 
support in understanding and responding 
to climate-related risks. These advisors 
work alongside the ESG Committee to 
provide expertise, challenge and analysis.

The company has identified potential 
risks as outlined on pages 50 to 59 but 
there is more to do to understand and 
quantity these. At this stage, 888 has 
not yet completed a formal scenario 
analysis to explore resilience against 
different climate scenarios. This exercise 
will be completed in the year ahead and 
the results will feed into 888’s formal risk 
assessment processes.

Table A – Group GHG emissions 

Scope

Emission subcategory

GHG emissions 
(metric ton CO2 eq)

Contribution to scope 
(%)

1

2

3

Total

Direct GHG emissions

Indirect GHG emissions 
associated with energy

Other indirect GHG 
emissions

Corporate metric

Emissions per headcount

Emission per square metres 
area of offices

Emissions per turnover

1

3,088

26,000

29,089

–

10.6

89.4

Ratio performance indicators  
(per Scope 1 and Scope 2)

1.60

0.15

3.09

tCO2e/employee

tCO2e/m2 office area

tCO2e/US$m

Table B – Ratio performance indicators (per Scope 1 and Scope 2) 

Corporate metric/year

Emissions per headcount
tCO2e/employee
Emission per square metres 
area of offices
tCO2e/m2 office area
Emission per turnover
tCO2e/m US$m

2021

2020

Ratio

Parameter 
amount

Ratio

Parameter 
amount

1.60

1,900 emp

2.00

1,673 emp

0.15

21,150 sqm

0.17

20,160 sqm

3.09

$1,000m

3.94

$850m

Table C – UK office energy and GHG emissions (Scope 1 and Scope 2) 

Scope 1 and 2

Energy Consumption (kWh)

GHG emissions (tC02e)

Emissions per square metres area of offices tCO2e/m2 office area

2021

66,540

14

0.09

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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Risks and strategy
Climate change presents two types 
of risks to 888’s strategy and financial 
planning:

•  transition risks, emerging from national 

and global policy responses to the 
climate crisis (such as regulatory 
changes, taxes and levies, etc) and 
the transition to a sustainable climate 
model (such as changes in energy 
availability and mix, disruptions to the 
company’s own or partner business 
models, and reduced availability 
of unsustainable components or 
materials).

•  adaptation risks, emerging from the 
changes already underway in the 
climate and those which are likely to 
come, such as extreme weather events, 
changing water supplies, changing 
availability of crops, impacts on 
biodiversity, impacts on customers etc.

The Company has not at this stage 
identified any material opportunities 
resulting from climate transition or 
adaptation.

Metrics and targets
888’s commitments on climate change 
are set out fully in the Zero Carbon 
Report corporate.888.com/wp-content/
uploads/2021/12/888-carbon-report-2021.
pdf. The report quantifies 888’s carbon 
footprint under Scopes 1, 2 and 3 of the 
Greenhouse Gas protocol, including 
comprehensive data from the value 
chain. It also sets out the Group’s largest 
contributions to climate change and the 
mitigation strategy for the period to 2035. 
These targets have been approved by the 
Board and accountability for delivery has 
been defined.

TCFD compliance
The following table presents the assessment of the Group’s compliance with the TCFD 
disclosure requirements

TCFD element

TCFD disclosure

Reference

Governance

Strategy

a. Describe the Board’s oversight 
of climate-related risks and 
opportunities.

b. Describe management’s role in 

assessing and managing climate-
related risks and opportunities.

a. Describe the climate-related 
risks and opportunities the 
organisation has identified over 
the short, medium, and long term.

b. Describe the impact of climate-
related risks and opportunities 
on the organisation’s businesses, 
strategy, and financial planning.

c. Describe the resilience of the 

organisation’s strategy, taking into 
consideration different climate-
related scenarios, including a 2°C 
or lower scenario.

Roles of the ESG and Audit 
and Risk Committees are 
described above and on 
pages 28 to 41.

In process

Not yet completed; will be 
undertaken next year

Not yet completed; will be 
undertaken next year

Risk 
Management

a. Describe the organisation’s 

processes for identifying and 
assessing climate-related risks.

Described above and on 
pages 50 to 59. 

Metrics and 
targets

b. Describe the organisation’s 

processes for managing climate-
related risks.

c. Describe how processes for 
identifying, assessing, and 
managing climate-related 
risks are integrated into the 
organisation’s overall risk 
management.

a. Disclose the metrics used by the 
organisation to assess climate-
related risks and opportunities 
in line with its strategy and risk 
management process.

b. Disclose Scope 1, Scope 2, and, if 
appropriate, Scope 3 greenhouse 
gas (GHG) emissions, and the 
related risks.

c. Describe the targets used by the 
organisation to manage climate-
related risks and opportunities 
and performance against targets.

Described in full on the 
Zero Carbon Report and 
summarised on pages 38  
to 41.

The Board is confident that 888’s new Made for the Future ESG framework provides  
an important foundation and direction for progress over the coming years, including  
the ongoing development of new targets, objectives and focus areas as we evolve.  
The Board looks forward to providing regular updates to its stakeholders on the  
Group’s ESG performance.

888 HOLDINGS PLC Annual Report and Accounts 202142

FINANCIAL
REVIEW

Financial summary

Revenue B2C:

Gaming
Betting

Total B2C

B2B

Revenue

Gaming taxes and duties
Other costs of sales1

Gross profit1
Marketing expenses
Operating expenses2

Adjusted EBITDA4
Share based benefit charges
Foreign exchange losses
Exceptional items3
Depreciation and amortisation

Operating profit
Finance income and expenses
Share of equity accounted associates loss
Profit before tax

Adjusted profit before tax

Taxation

Profit before tax

Adjusted basic earnings per share

Basic earnings per share

2021
US$ million

2020
US$ million

Change

814.5
127.4

941.9

38.2

980.1

(184.0)
(149.1)

647.0
(306.5)
(175.5)

165.0
(8.4)
(9.3)
(24.0)
(36.3)

87.0
(5.7)
–
81.3

113.7

(12.4)

68.9

27.3¢

18.6¢

692.2
122.1

814.3

35.4

849.7

(151.8)
(135.1)

562.8
(237.1)
(170.1)

155.6
(11.0)
–
(78.2)
(33.6)

32.8
(6.0)
(0.1)
26.7

116.0

(15.4)

11.3

27.3¢

3.1¢

17.7%
4,3%

15.7%

7.7%

15.4%

15.0%

6.0%

165.1%

204.9%

(2.0%)

510.5%

0%

500.0%

Alternative Performance Measures (“APMs”) used in this Business & Financial Review do not have standardised 
meanings and therefore may not be comparable to similar measures presented by other companies.

Reconciliation of operating profit to Adjusted EBIT, 
Adjusted profit before tax and Adjusted net profit

Operating profit

Foreign exchange losses

Exceptional items3
Share benefit charges

Adjusted EBIT4

Finance income and expenses

Adjusted profit before tax

Income tax

Adjusted net profit

2021
US$ million

2020
US$ million

87.0

9.3

24.0
8.4

128.7

(15.0)

113.7

(12.4)

101.3

32.8

–

78.2
11.0

122.0

(6.0)

116.0

(15.4)

100.6

Change

165.1%

5.5%

(2.0%)

0.7%

“2021 was another record-

breaking year for 888, with 
Revenue of US$980 million 
and Adjusted EBITDA of 
US$165 million reflecting a 
strong year of operational 
and financial performance 
to complement the 
significant strategic 
progress we made during 
the year.”

YARIV DAFNA
Chief Financial Officer

1  The foreign exchange losses of US$9.3 million (2020: 
nil) were excluded from Other cost of sales to allow 
for further understanding of the underlying financial 
performance of the Group and aid comparability 
with the prior period. 

2  Excluding depreciation and amortisation of US$36.3 
million (2020: US$33.6 million) and share benefit 
charges of US$8.4 million (2020: US$11.0 million).

3  Exceptional charges of US$24.0 million (2020: 

exceptional charges of US$78.2 million), as detailed 
in the Results overview below.

4  Adjusted EBITDA and Adjusted EBIT are the main 
measures the analyst community uses to evaluate 
the Company and compare it to its peers. The 
Group presents adjusted measures (including 
Adjusted profit before tax) which differ from statutory 
measures due to the exclusion of exceptional 
items and the application of adjustments. It does 
so because the Group considers that it allows for 
further understanding of the underlying financial 
performance of the Group.

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Alongside industry-leading content, we 
continue to focus on product leadership 
and improving the customer experience, 
including continued investment in AI-
driven personalisation and launching 
several new product features. Read more 
about our some of our new products here 
on pages 14 to 17. 

Poker delivered a solid performance, 
and we continue to invest in our latest 
poker platform, with a focus on mobile-
first development and a recreational 
customer experience. Poker continues 
to be an important customer acquisition 
channel, and while poker product 
revenues normalised in 2021, following 
an exceptional boost across the poker 
industry in 2020, revenues were in line 
with management expectations. The 
increased focus on customer experience, 
mobile products, and easier cross-sell 
journeys to casino and sport meant that 
overall revenues from the 888poker brand 
significantly outperformed poker product 
revenues.

During the year we announced the 
potential sale of our Bingo business 
for up to US$50 million to a division of 
Broadway Gaming, in order to increase 
focus on our core growth strategy 
including US expansion. The Board 
considered that the Bingo business did 
not meet the criteria to be classified 
as held for sale at 31 December 2021 
because the business was not available 
for immediate sale, as described in further 
detail in note 11. For 2022 and until the 
sale completes we will continue to include 
bingo revenues within our Gaming revenue 
number. Bingo revenue declined by 7% 
year-over-year, principally reflecting a 
strong comparative period with bingo 
benefitting in the prior year from retail 
venue closures, particularly within the UK. 

2021 was another record-breaking 
year for 888, with Revenue of US$980 
million and Adjusted EBITDA of US$165 
million reflecting a strong year of 
operational and financial performance 
to complement the significant strategic 
progress we made during the year. 

At the time of our interim results we made 
a change to how we report our product 
splits within B2C to better reflect how 
the business is managed and in line with 
how peer companies present results. B2C 
revenues had historically been split out 
into the component products of Casino, 
Poker, Sport and Bingo. The Group now 
combines Casino, Poker and Bingo 
revenues under one heading of Gaming, 
with no change to Sport, which is now 
referred to as Betting. 

B2C Review
B2C continues to reflect the vast majority 
of the business, at over 96% of revenue. 
B2C revenue grew by 15.7% in 2021, 
reflecting a strong performance across 
our core markets, and rapid expansion in 
some of our growth markets.

The growth was driven by our focus on 
our areas of competitive advantage, 
product, brand, and customer excellence, 
that helped deliver a 4% increase in 
average monthly players despite the prior 
year seeing a significant spike in activity 
linked to the initial stages of the shift 
from retail to online during the COVID-19 
pandemic, particularly within poker, and 
our temporary exit from the Netherlands 
in Q4 2021. Our improved product and 
AI-driven personalisation is delivering 
increased share of wallet among our 
players, helping to drive market share 
gains across key markets. 

2021 was another year where quarterly 
trends were heavily impacted by 
the world pandemic and associated 
government responses across our global 
markets throughout the year. In Q1 2021, 
we recorded our highest ever quarterly 
revenue, with exceptionally strong growth 
of 67% year-over-year reflecting the 
impact of leisure restrictions across 
several of our key markets, with customers 
seeking alternative digital entertainment. 

As the year progressed the comparative 
periods got stronger and stronger, 
resulting in overall year-over-year growth 
for H1 of 41%, but a decline of 4% in H2. 

Q4 2021 in particular suffered from the 
exit from the Netherlands and weaker 
than expected sports margins, resulting 
in an overall decline in B2C revenue for  
Q4 of 14% against a very strong 
comparative period. 

The strong performance of record revenue 
in 2021 and double-digit growth was 
also in spite of the US$70-100 million 
regulatory related revenue headwinds 
that we outlined in the prior year. These 
headwinds related not only to German 
regulatory changes, but principally to 
safer gambling measures we have taken, 
particularly in the UK, to reduce the 
potential for customers to experience 
harm. The full impact of these items was 
weighted more towards H2, resulting in H2 
revenue being sequentially 17% lower than 
H1, but in line with our expectations. These 
measures position the business well for 
any potential changes that may come as 
a result of the impending UK government 
review of gambling legislation, and you 
can read more about all the work we are 
doing to make 888 a safe place to play 
here on pages 30 to 33. 

Gaming revenue increased by 17.7% over 
the prior year, driven by our globally 
renowned casino product, which 
generated 90% of our gaming revenue. 

During the year we launched over 870 
new games, bringing our current content 
library to over almost 3,000 games, 
including launching over 200 new live 
casino tables, such that we now believe 
we have one of the largest live casino 
offerings globally, with more than 400 
tables delivered by four different providers. 

Our in-house content studio Section8 
delivered 17 new games during the year, 
including some smash hit titles like Mad 
Max Fury Road and Millionaire Genie 
Megaways. Typically, five or six of the 
top 20 performing slots at any given 
time are produced by Section8, and 
this differentiation is driving improved 
customer loyalty, with exclusive games 
they can only find at 888. We have 
exciting plans for our Section8 studio and 
over the next few years plan to double 
our investment in it to deliver even more 
exciting new exclusive content. 

888 HOLDINGS PLC Annual Report and Accounts 202144

FINANCIAL REVIEW cont.

Betting revenue increased by 4% 
during the year, and we completed the 
successful migration of over 70% of our 
betting volume to our in-house sportsbook 
during the year. Across the year as a 
whole win margins were flat, but the 
impact of sporting results on year-over-
year growth trends varied significantly 
by quarter. H1 betting revenue growth of 
82% was primarily driven by the sports 
cancellations in the prior year, but was 
also helped by operator favourable results 
contributing to a 1.3 percentage point 
increase in win margin year-over-year.

Conversely the H2 betting revenue decline 
of 40% year-over-year was driven by 
stronger comparatives as sporting 
calendars were condensed into Q3 2020 
to catch up, together with more customer 
friendly results. Q4 in particular was a 
period for the customers, with win margin 
of 4.9% being approximately 2 percentage 
points lower than expected, and 3.2 
percentage points lower than the prior 
year, contributing to the Q4 betting revenue 
decline of 56%. Q4 was also negatively 
impacted by the exit from the Netherlands, 
which had been a strong performing sports 
betting market for the Group. 

B2B review
B2B revenues increased by 8% year-over-
year, with growth in both our bingo B2B 
business and our US B2B business. 

Our B2B bingo business was included in the 
potential sale of the bingo division noted 
above, and similarly to B2C, until the sale 
the B2B bingo revenue will be included in 
our reported financials. 

We continue to power the only shared 
liquidity poker network in the US in 
partnership with Caesars under the  
World Series of Poker (WSOP) brand. During 
the year WSOP launched in Pennsylvania 
and we expect to launch in Michigan 
in 2022 subject to regulatory approval. 
Pennsylvania represented the first state in 
the US to receive our latest Poker8 platform, 
and are hopeful that we can expand the 
shared liquidity network to these additional 
states in the coming years. 

Revenue by geographic market

UK
Italy
EMEA (excluding  
the UK and Italy)
Americas
Rest of the World

Total Revenue

2021
US$ million

2020
US$ million

Change from 
previous year

% of reported 
Revenue 
(2021)

388.9
118.3

333.5
125.6
13.8

980.1

333.5
86.5

320.9
93.7
15.1

849.7

17%
37%

4%
34%
(9%)

15%

40%
12%

34%
13%
1%

100%

Regulated markets
Revenue from regulated markets 
continued to represent the majority of 
Group revenue in 2021, with revenue from 
regulated and taxed markets5 increasing 
by 17% and accounting for 74% of 
revenue (2020: 73%). 888’s strategic 
focus remains on achieving growth in its 
regulated core and growth markets where 
the Group can leverage its sustainable 
competitive advantages to drive long-
term sustainable growth. 

Italy 
Italy delivered continued strong revenue 
growth of 37% to US$118.3 million (2020: 
US$86.5 million), and now comprises over 
12% of the Group’s total revenue. This 
strong performance was seen across both 
betting and gaming, and is driven by 
the strength of 888’s established brands 
in the Italian market, which continue to 
benefit from structural tailwinds of digital 
migration from land-based gambling 
despite the advertising ban. 

888 held its market share broadly stable 
overall for the year, which is an excellent 
result given the online-only nature of our 
offering, versus the leading competitors 
who all have a land-based presence that 
provided an omni-channel tailwind in 2021 
as retail was reopened during the year. 

EMEA (excluding the UK and Italy)
Revenue from EMEA excluding the UK and 
Italy increased by 4% to US$333.5 million 
(2020: US$320.9 million). Regulated 
markets such as Romania, Ireland and 
Portugal saw particularly strong growth 
trends, partially offset by the exit from 
the Netherlands from October, and a 
decrease in revenue from Germany which 
was impacted by the transition to the new 
regulatory regime. The Group believes 
Germany represents an attractive growth 
opportunity going forward under the new 
regulatory regime and continues to invest 
to grow its brand presence there. We plan 
to apply for a licence in the Netherlands 
and are hopeful we can relaunch there on 
a regulated basis during H2 2022. 

The above table shows the Group’s 
revenue by geographical market

UK 
The Group delivered revenue growth in 
the UK of 17% to US$388.9 million (2020: 
US$333.5 million), despite lapping a 
strong comparative following the 63% 
growth reported in the prior year. The 
growth during 2021 reflected continued 
solid market share progress in this highly 
competitive market. This continues to 
be driven by investing in our areas of 
competitive advantage, namely product 
and content quality, brand and marketing, 
and customer excellence. 

During the year the Group continued to 
focus on safer gambling, with a range 
of additional measures implemented in 
order to reduce the risk of potential harm. 
These measures, which were largely rolled 
out from Q2 onwards, included increased 
affordability checking, particularly among 
customers aged 18-25, lowering certain 
product stake limits, and enhancing the 
Observer AI system with lower thresholds 
for intervention. The combination of 
these measures, together with the lifting 
of leisure restrictions from May onwards 
meant that UK revenues in H2 2021 were 
lower than in H1 2021, as expected, and in 
line with the wider industry trend.  

5   Regulated and taxed markets refer to jurisdictions 
where the Group operates under a local licence or 
where the Group is liable for gaming duties, GST or 
similar taxes. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

45

In Spain, revenue was flat at US$67.5 
million (2020: US$67.5 million), reflecting 
both the strong comparative period with 
strong growth in 2020 aided by COVID-19 
related restrictions, together with a 
challenging competitive environment 
following the implementation of significant 
marketing restrictions from July. In the  
first 9 months of the year, the overall 
Spanish market size increased by 3%,  
and management estimates that its 
market share was broadly stable in the 
year overall.

Americas 
Revenue from Americas increased by 
34% to US$125.6 million (2020: US$93.7 
million), primarily driven by strong growth 
in Canada, where the Group has received 
for a local licence in Ontario, with the 
regulated market set to launch in Q2 
2022. We believe the Canada market 
represents an attractive long-term growth 
opportunity for the Group, where 888 
has an established brand presence and 
can exploit its sources of competitive 
advantage. 

US revenue increased by 6% to US$22.0 
million (2020: US$20.8 million), reflecting 
a good performance for the 888casino 
brand in New Jersey, offset by investment 
in promotions to drive customer activity 
associated with the launch of SI 
Sportsbook in Colorado in September, 
and increased investment in the fourth 
quarter. We have a clear roadmap of 
state prioritisation and were pleased to be 
awarded a licence in Virginia during the 
year, with plans to launch there in 2022. 
The Group currently expected to launch 
in 3-4 additional states during 2022, with 
an increased investment in the US B2C 
business to take advantage of the long-
term strategic growth opportunity.

During the year the Group launched in 
Pennsylvania on a B2B basis with our 
partner the World Series of Poker and we 
are ready to launch WSOP in Michigan 
during 2022 subject to regulatory 
approval.

Results overview
Gaming taxes and duties 
Gaming duties levied in regulated and 
taxed markets increased by 21.2% 
to US$184.0 million (2020: US$151.8 
million) and the proportion of Gaming 
taxes and duties to revenue increased 
to 18.8% (2020: 17.9%). This is a result 
of the Group’s strong revenue growth in 
regulated and taxed markets and the 
implementation of a new tax regime in 
Germany commencing July 2021. 

Other cost of sales
Other cost of sales6, which mainly 
comprise commissions and royalties 
payable to third parties, chargebacks, 
payment service provider (“PSP”) 
commissions and costs related to 
operational risk management and 
customer due diligence services, 
increased by 10.3% to US$149.1 million 
(2020: US$135.1 million). The proportion 
of cost of sales to revenue decreased to 
15.2% (2020: 15.9%). This is primarily due 
to the successful migration of over 70% of 
our sportsbook business to our in-house 
platform, with associated third-party 
royalty savings, together with additional 
scale benefits. Other cost of sales 
increased by 17.3% to US$158.4 million 
(2020: US$135.1 million).

Gross profit
Gross profit increased by 15.0% to 
US$647.0 million (2020: US$562.8 
million), broadly in line with the increase 
in revenue, with a slight decrease in 
the gross margin from 66.2% to 66.0%. 
The scale benefits and optimisation of 
third-party costs (including the use of our 
in-house sportsbook) were offset by the 
increase in gaming duties and taxes.

Marketing expenses
One of the key drivers of 888’s business is 
effective and data-driven marketing spend. 
Overall marketing expenses increased by 
29.3% to US$306.5 million (2020: US$237.1 
million) as we invested to drive growth 
across our key markets. The marketing ratio 
increased to 31.3% (2020: 27.9%) largely 
reflecting upfront investment in nascent 
markets, such as our US B2C business under 
the SI Sportsbook brand, and our regulated 
German sports betting offering. 

Increased marketing investment in new 
or regulating markets is in line with the 
Group’s strategy to build world-class 
brands and use its data-driven marketing 
expertise to drive increased customer 
activity and deliver market share gains  
in key markets.

The Group’s focus on product and content 
leadership, world-class brands, and 
customer excellence should enable it to 
reduce the marketing ratio over time, 
both through reduced costs of acquiring 
customers, and increased customer 
loyalty driving greater share of wallet. 

Contribution
Contribution, which represents Gross  
profit less Marketing expenses, increased 
by 4.6% to US$340.5 million (2020: 
US$325.7 million), while Contribution 
margin decreased to 34.7% (2020: 
38.3%), due to the increased marketing 
investment during the year to support 
future growth plans.

Operating expenses
Operating expenses7 (which mainly 
comprise employment costs, legal and 
professional fees, development costs, IT 
services and infrastructure maintenance) 
slightly increased to US$175.5 million 
(2020: US$170.1 million). The increase 
during the year primarily reflects the 
increased professional services linked to 
the growing complexity of the Group’s 
regulatory footprint and additional 
investment in safer gambling and 
customer protection technology. 

Adjusted EBITDA
Adjusted EBITDA increased 6.0% to 
US$165.0 million (2020: US$155.6 million), 
representing an Adjusted EBITDA margin 
of 16.8% (2020: 18.3%). The absolute 
increase in Adjusted EBITDA was driven  
by the increase in contribution as 
explained above, with the reduction  
in margin principally reflecting the 
increased investment in the US B2C 
business and the associated launch  
of the SI Sportsbook brand. Excluding the 
US business in both years, the Adjusted 
EBITDA margin was flat year-over-year.

6  Excluding foreign exchange differences of US$9.3 

million.

7  Excluding depreciation and amortisation of US$36.3 
million (2020: US$33.6 million) and share benefit 
charges of US$8.4 million (2020: US$11.0 million).

888 HOLDINGS PLC Annual Report and Accounts 202146

FINANCIAL REVIEW cont.

Exceptional items

Restructuring costs8
Exceptional legal and professional costs9
Retroactive duties and associated charges10
Impairment charges11
Other provisions12
Gain from the sale of equity accounted associate13

Total exceptional items

2021
US$ million

2020
US$ million

3.1
15.1
5.9
–
(0.1)
–

24.0

–
–
–
79.9
(0.1)
(1.6)

78.2

8  Restructuring costs, related to employees redundancies costs and disposal of property, plant and equipment as 

part of the Group’s decision to close its Antigua office.

9  Exceptional legal and professional costs associated with the proposed acquisition of the international (non-US) 

business of William Hill.

10 Retroactive charge associated with reassessment of potential gaming duties relating to activity in prior years.

11  During 2020, the Group carried out an impairment test for the Goodwill and intangible assets of the Bingo 

business which resulted in impairment charges.

12  While assessing the provision in respect of exceptional matters, management concluded that it could be 

adjusted. The net decrease in this provision was accounted for as exceptional income, in line with the treatment 
when the provision was created. 

13  Capital gain related to the sale of investment in Come2Play Limited.

Finance income and expenses
Finance expenses of US$15.1 million 
(2020: US$6.1 million) less finance income 
of US$0.1 million (2020: US$0.1 million) 
resulted in a net expense of US$15.0 
million (2020: US$6.0 million). Finance 
expense mainly comprised US$9.3 million 
non-cash currency exchange differences 
which are presented in the consolidated 
income statement as part of the other 
cost of sales, US$1.3 million non-cash 
interest expenses resulting from operating 
leases, and US$4.4 million interest charge 
related mainly to the settlement with the 
Israeli tax authorities. 

888 continually monitors foreign currency 
risk and takes steps, where practical, to 
ensure that net exposure is kept to an 
acceptable level. 

Profit before tax
Profit before tax increased to US$81.3 
million (2020: US$26.7 million) mainly as 
a result of lower exceptional expenses 
in 2021. Adjusted profit before tax was 
US$113.7 million (2020: US$116.0 million), 
impacted by non-cash currency exchange 
differences and interest charges.

Taxation
Taxation for the period was US$12.4 
million (2020: US$15.4 million), mainly 
as a result of lower taxable profits and 
the settlement signed with the Israeli 
tax authorities which was concluded in 
December 2021, as described in further 
detail in note 8.

Net Profit and adjusted net profit 
Net profit was US$68.9 million (2020: 
US$11.3 million). Adjusted net profit14 
increased slightly to US$101.3 million 
(2020: US$100.6 million). 

Earnings per share
Basic earnings per share increased  
to 18.6¢ (2020: 3.1¢) a result of higher 
Net profit in 2021 compared to the 
previous year, as outlined above.  
Adjusted basic earnings per share  
was 27.3¢ (2020: 27.3¢). 

Further information on the reconciliation of 
Adjusted basic earnings per share is given 
in note 9 to 2021 financial statements.

Dividend
The Board of Directors is not 
recommending a final dividend to be 
paid in respect of the year ended 31 
December 2021, in light of the potential 
capital requirements expected as part of 
the pending William Hill transaction. 888’s 
dividend policy remains unchanged and 
dividends are kept under review by the 
Board to ensure an appropriate allocation 
of capital to create value for shareholders. 
As a result, the total dividend for the year 
is 4.5¢ per share (2020: 18.0¢ per share). 

14  As defined in note 9 of the financial statements.

Balance sheet
Total assets as at 31 December 2021 
amounted to US$540.0 million (2020: 
US$486.7 million). 

Current assets as at 31 December 2021 
amounted to US$324.1 million (2020: 
US$274.6 million) and current liabilities 
were US$340.0 million (2020: US$298.9 
million). 

888’s Cash and cash equivalents as at  
31 December 2021 amounted to US$255.6 
million (2020: US$222.215 million), an 
increase of US$33.4 million. The balance 
of cash owed to customers as at 31 
December 2021 was US$81.1 million  
(2020: US$74.0 million), leaving an 
adjusted net cash position of US$174.5 
million (2020: US$148.2 million). 

Cash flow
Net cash generated from operating 
activities was US$133.2 million (2020: 
US$205.016 million). Net cash generated 
from operating activities before working 
capital movement was US$138.5 million 
(2020: US$145.7 million). The change in 
working capital was mainly attributed to  
a US$16.0 million increase in prepayments 
and guarantees made during 2021, while 
in the previous year working capital was 
affected by an increase in trade and 
other payables, related to the sharp 
increase in trading activity during Q4 
2020.

Net cash used in investing activities was 
US$30.5 million (2020: US$30.9 million), 
mainly comprising acquisition of property, 
plant and equipment of US$5.6 million 
(2020: US$10.6 million) and internally 
generated intangible assets of US$22.6 
million (2020: US$17.9 million).

Net cash used in financing activities was 
US$70.3 million (2020: US$58.9 million), 
related mainly to a dividend payment of 
US$61.3 million (2020: US$33.2 million) 
and payment of lease liabilities of US$7.2 
million (2020:US$6.4 million). During 
2020, the Group repaid US$18 million that 
was outstanding under the RCF in full and 
during the year the Group cancelled the 
RCF facility.

15  Including US$32.2 million on-demand deposits 

previously presented as trade receivables and has 
been reclassified to cash and cash equivalents.

16  Net cash generated from operating activities in 2020 
previously presented as US$179.2 million was restated 
to reflect the reclassification of on-demand deposits 
from trade receivables to cash and cash equivalents. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

47

Going concern
The Group closely monitors and carefully 
manages its liquidity risk. In its going 
concern assessment, the Directors have 
considered two cases. The first assumes 
the Group on a standalone basis as the 
William Hill International transaction 
is yet to be completed and pending 
shareholders’ approval (the “standalone” 
case) and a second in which the WHI 
acquisition completes in Q2 2022 (the 
“acquisition” case), as described in further 
detail in note 2.

Following consideration of the standalone 
and acquisition cases and the respective 
sensitivity analysis the Directors have 
a reasonable expectation that the 
Company has adequate resources to 
continue in operational existence for the 
next 21 months, until 31 December 2023. 
Therefore, the Directors continue to adopt 
the going concern basis of accounting 
in preparing the consolidated financial 
statements.

YARIV DAFNA
Chief Financial Officer

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 202148

STAKEHOLDER ENGAGEMENT

The Company views stakeholder 
engagement as an important 
part of its ongoing governance 
arrangements. Whilst as a 
Gibraltar company the UK 
Companies Act 2006 does not 
apply, however we continue 
to comply with Section 172. 
In accordance with the UK 
Corporate Governance Code 
2018, the Company’s key 
stakeholders are considered  
in Board discussions and 
decision-making. 

WHY WE ENGAGE

KEY AREAS OF INTEREST

HOW WE ENGAGE

CUSTOMERS

888’s business would cease to exist without customers 
who trust us to deliver a safe, enjoyable and fair gaming 
environment. 

By understanding what our customers think about our 
brand, products and services, we can focus on continuous 
improvements that align with their priorities. 

The talent, commitment and skill of our employees around the 
world underpins 888’s ability to deliver its strategic imperatives. 

EMPLOYEES

We are proud of our employees and want to provide them with 
a workplace where they can flourish. 

Proving a great workplace is a core social responsibility for 
us, including our programmes to increase diversity, provide 
opportunity and invest in our communities.

REGULATORS

Regulators across various territories give 888 a licence to operate 
and set the terms for providing services in their markets. 

We need absolute clarity on their regulations to ensure we 
align with their priorities. Regulators have an important role 
in promoting a safer gaming environment, which benefits all 
operators such as 888 that are committed to responsible 
models of operation. As such, it is valuable for the business to 
maintain regular dialogue with regulators.

As the owners of the business we want to ensure we understand 
the views of our shareholders. 

Shareholders seek clear evidence that the 

We have an open dialogue and regularly meet with our major shareholders to 

Company has a strategy for value-creation 

get their views and feedback. 

SHAREHOLDERS

The relationship between the Board and its shareholders is 
based on trust, transparency and the timely disclosure of 
information. 

The Board of 888 recognises the importance of demonstrating 
a high level of openness and engagement with our shareholders 
to maintain confidence in 888’s ability to create value. 

COMMUNITIES

We recognise that the local communities where we operate 
can be a business’s greatest advocates, particularly when it 
comes to recruitment. 

To maintain a positive relationship, we need to listen to local 
issues and understand how we can have a positive impact. 

PARTNERS

We work with partners in various areas of our business. 

It is imperative we maintain an open dialogue with our 
partners in order to operate effectively together and ensure 
that our interests are aligned.

The priority for our customers is a superior 

Our customer services teams are in contact with our customers daily. We 

gaming experience. This means playing great 

operate multiple communications channels to generate feedback, to gain 

products, enjoying quality customer service 

insight and to understand their preferences and needs.

and having confidence that they are playing in 

a safe and secure environment. 

We conduct market research to learn how our brand is perceived. We use 

data analytics and AI together with our customer communications channels 

to promote safer gambling.

More information about Safer Gambling can be found in our ESG Report on 

pages 28 to 41.

Our employees want to know they are part of a 

Our workplaces are informal, open and collaborative underpinned by high 

business that cares about their wellbeing and 

professional standards.

supports their professional development.

We have an inclusive informal culture, rooted in 

including effective line-management structures, surveys and open employee 

respect, care and commitment.

forums. We are committed to proactive, timely and transparent internal 

We have multiple routes for generating feedback from our employees 

communications with our team on an ongoing basis. 

We have set up programmes through the year to encourage personal 

development and wellbeing including our SheLeads programme (more 

information can be found in ESG Report on pages 28 to 41.

Regulators must be reassured that operators 

We engage in regular and transparent dialogue with regulators across our 

are using the full scope of their resources to 

global markets. 

comply with local market regulations and 

deliver a safe gaming environment. 

We participate in industry events and forums to better understand the 

requirements of the regulators wherever we operate.

across the short, medium and long-term. They 

demand transparency as the foundation of 

a trust-based relationship and expect clarity 

on the Board’s approach to maximising 

opportunities and managing risks. 

investors. 

We have expanded our Investor Relations team to engage with institutional 

Market views and shareholder analysis is included as a standing Board item. 

We ensure an ongoing conversation with shareholders through our financial 

reporting as well as events such as our Annual General Meeting and Capital 

Markets Events. 

The communities around 888’s global offices 

We have a well-established community involvement programme. We 

look for the Company to demonstrate its 

encourage employees to be involved in community events and participate in 

commitment to the local area by being a 

local charities. 888’s employees dedicate time sponsored by the company to 

responsible corporate citizen.

these causes.

Our Made for the Future framework is expected to put an increased focus on 

measuring colleagues’ involvement in volunteering programmes and actively 

supporting this on pages 28 to 41.

Our partnerships rely on our track record for 

We pride ourselves on being a partner of choice. Relevant team members 

effective management, value creation and 

within 888 have regular dialogue with our partners to ensure that our visions 

responsible business operations. 

and, most importantly, values are aligned.

Our partners want to know that this reputation 

is secure for the long-term and that they can 

trust our team to deliver a mutually beneficial 

partnership. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

49

WHY WE ENGAGE

KEY AREAS OF INTEREST

HOW WE ENGAGE

CUSTOMERS

environment. 

888’s business would cease to exist without customers 

who trust us to deliver a safe, enjoyable and fair gaming 

By understanding what our customers think about our 

brand, products and services, we can focus on continuous 

improvements that align with their priorities. 

The talent, commitment and skill of our employees around the 

world underpins 888’s ability to deliver its strategic imperatives. 

EMPLOYEES

We are proud of our employees and want to provide them with 

a workplace where they can flourish. 

Proving a great workplace is a core social responsibility for 

us, including our programmes to increase diversity, provide 

opportunity and invest in our communities.

REGULATORS

Regulators across various territories give 888 a licence to operate 

and set the terms for providing services in their markets. 

We need absolute clarity on their regulations to ensure we 

align with their priorities. Regulators have an important role 

in promoting a safer gaming environment, which benefits all 

operators such as 888 that are committed to responsible 

models of operation. As such, it is valuable for the business to 

maintain regular dialogue with regulators.

As the owners of the business we want to ensure we understand 

the views of our shareholders. 

SHAREHOLDERS

The relationship between the Board and its shareholders is 

based on trust, transparency and the timely disclosure of 

information. 

The Board of 888 recognises the importance of demonstrating 

a high level of openness and engagement with our shareholders 

to maintain confidence in 888’s ability to create value. 

COMMUNITIES

We recognise that the local communities where we operate 

can be a business’s greatest advocates, particularly when it 

comes to recruitment. 

To maintain a positive relationship, we need to listen to local 

issues and understand how we can have a positive impact. 

We work with partners in various areas of our business. 

PARTNERS

It is imperative we maintain an open dialogue with our 

partners in order to operate effectively together and ensure 

that our interests are aligned.

The priority for our customers is a superior 
gaming experience. This means playing great 
products, enjoying quality customer service 
and having confidence that they are playing in 
a safe and secure environment. 

Our customer services teams are in contact with our customers daily. We 
operate multiple communications channels to generate feedback, to gain 
insight and to understand their preferences and needs.

We conduct market research to learn how our brand is perceived. We use 
data analytics and AI together with our customer communications channels 
to promote safer gambling.

More information about Safer Gambling can be found in our ESG Report on 
pages 28 to 41.

Our employees want to know they are part of a 
business that cares about their wellbeing and 
supports their professional development.

We have an inclusive informal culture, rooted in 
respect, care and commitment.

Our workplaces are informal, open and collaborative underpinned by high 
professional standards.

We have multiple routes for generating feedback from our employees 
including effective line-management structures, surveys and open employee 
forums. We are committed to proactive, timely and transparent internal 
communications with our team on an ongoing basis. 

We have set up programmes through the year to encourage personal 
development and wellbeing including our SheLeads programme (more 
information can be found in ESG Report on pages 28 to 41.

Regulators must be reassured that operators 
are using the full scope of their resources to 
comply with local market regulations and 
deliver a safe gaming environment. 

We engage in regular and transparent dialogue with regulators across our 
global markets. 

We participate in industry events and forums to better understand the 
requirements of the regulators wherever we operate.

Shareholders seek clear evidence that the 
Company has a strategy for value-creation 
across the short, medium and long-term. They 
demand transparency as the foundation of 
a trust-based relationship and expect clarity 
on the Board’s approach to maximising 
opportunities and managing risks. 

We have an open dialogue and regularly meet with our major shareholders to 
get their views and feedback. 

We have expanded our Investor Relations team to engage with institutional 
investors. 

Market views and shareholder analysis is included as a standing Board item. 

We ensure an ongoing conversation with shareholders through our financial 
reporting as well as events such as our Annual General Meeting and Capital 
Markets Events. 

The communities around 888’s global offices 
look for the Company to demonstrate its 
commitment to the local area by being a 
responsible corporate citizen.

We have a well-established community involvement programme. We 
encourage employees to be involved in community events and participate in 
local charities. 888’s employees dedicate time sponsored by the company to 
these causes.

Our Made for the Future framework is expected to put an increased focus on 
measuring colleagues’ involvement in volunteering programmes and actively 
supporting this on pages 28 to 41.

Our partnerships rely on our track record for 
effective management, value creation and 
responsible business operations. 

We pride ourselves on being a partner of choice. Relevant team members 
within 888 have regular dialogue with our partners to ensure that our visions 
and, most importantly, values are aligned.

Our partners want to know that this reputation 
is secure for the long-term and that they can 
trust our team to deliver a mutually beneficial 
partnership. 

888 HOLDINGS PLC Annual Report and Accounts 202150

RISK MANAGEMENT STRATEGY

The Board acknowledges that there is no return 
without risk. However, key risks must be identified, 
evaluated and where possible quantified in order 
for the Board to rationally determine how to 
manage risk to generate optimal return.

The Board acts in accordance with a Risk Management 
Policy, which aims to explicitly identify and evaluate key risks 
underlying the Group’s core business strategy and standardise 
the approach to risk prioritisation and management across 888’s 
operations. This in turn means that effective controls can be put 
in place to ensure 888 is able to manage its operations effectively 
now and into the future. 888’s risk register is updated periodically 
and regular discussions are held at Board and management level 
of the role of risk in 888’s business. 

888’s culture emphasises the need for employees to take 
responsibility for managing the risks in their own areas and to 
transparently and timely report “bad news” and “near miss” 
incidents, with a willingness to constantly learn and improve. 
Where failures are identified, 888’s management is committed 
to appropriately investigating what happened and why, in order 
to learn from mistakes. The Board has also adopted a Reporting 
and Escalation Procedure to ensure timely reporting of internal 
reportable events including bugs, technical failures, information 
security malfunctions and marketing and other operational 
incidents which may affect customers.

The Board considers that 888 complies with the requirements of 
the Financial Reporting Council’s Guidance on Risk Management, 
Internal Control and Related Financial and Business Reporting 
dated September 2014, and specifically confirms that:

•  it is responsible for 888’s risk management systems and for 

reviewing their effectiveness;

•  there is an on-going process for identifying, evaluating and 

managing the principal risks faced by 888;

•  the systems have been in place during 2021 and up to the 
date of approval of the Annual Report and accounts; and

•  they are regularly reviewed by the Board (please see  

page 70 for further details of the review conducted in 2021).

As part of its regular risk assessment procedures, the Board 
takes account of the significance of environmental, social 
and governance matters to the business of the Company, 
and has identified and assessed the significant risks of that 
nature to the Company’s short and long-term value, as well 
as the opportunities to enhance value that may arise from 
an appropriate response. The Board confirms it has received 
adequate information to make this assessment and that these 
matters are considered in the training of Directors. The Board 
has specifically verified environmental, social and governance 
disclosures – part of which, where mentioned herein, are verified 
by external advisory firms and internal audits – with Group senior 
management in order to ensure their accuracy. 

Risk appetite
Addressing risk is a high priority for the Board and effective 
risk management is an integral part of the way we conduct 
our business on a daily basis. The Board factors into the risk 
assessment impact, likelihood and appetite considerations. 
Risk is managed across the Group in the context of overall risk 
appetite and during 2021 the Board considered risk appetite 
to ensure adequate resources are allocated to identified risks. 
The Board reviewed and approved the following risk appetite 
statement: 

Category Tolerance Parameters

Strategic

Medium

Operational

Low to 
medium

Finance

Low

Compliance Extremely 
low to zero

During development and 
implementation of new 
propositions and assessing new 
opportunities including potential 
transactions, we are prepared to 
accept medium risks that support 
our pursuit of growth.

We will take a cautious approach 
to risk within our operations, but 
consider that certain risks will 
be taken in order to achieve our 
strategic objectives and maintain 
our competitive position.

We consider that robust financial 
controls are necessary to 
manage our business effectively. 
All of our operating processes 
are based around policies and 
procedures that minimise the risk 
of a loss of financial control.

We have an extremely low to 
zero tolerance when complying 
with laws and regulations that 
relate to bribery, corruption 
and anti-money laundering. 
We have controls in place 
that are designed to mitigate 
these risks, and detailed and 
tested procedures in place 
for dealing with these types 
of scenarios when they arise. 
We are particularly sensitive 
to compliance risks in our key 
regulated markets including  
the UK.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic ReportREGULATORY RISK

h The risk

The regulatory framework of online gaming is dynamic 
and complex. Change in the regulatory regime in a 
specific jurisdiction can, depending on the nature of the 
change and its impact on the Group’s offering, have a 
material adverse effect on business volume and financial 
performance in that jurisdiction. Over time the number 
of jurisdictions that have regulated online gaming has 
increased, and is expected to increase further. 888 
places focus on growing in regulated markets, and 
in 2021 69% of its revenue was derived from locally 
regulated markets. The Group seeks to obtain licences in 
all markets the Group identifies as sufficiently attractive 
from a strategic perspective. However, in some cases, 
lack of clarity in the regulations, or conflicting legislative 
and regulatory developments, mean that 888 may risk 
failing to obtain an appropriate licence, having existing 
licences adversely affected, or being subject to other 
regulatory sanctions, including internet service provider 
blocking, payments blocking, blacklisting and fines. 
Furthermore, legal and other action may be taken by 
incumbent gaming providers in jurisdictions which are 
seeking to regulate online gaming, in an attempt to 
frustrate the grant of online gaming licences. Newly 
enacted or modified licensing regimes may impose 
operational conditions on the Group that are onerous 
or commercially unviable. Finally, changes to either the 
regulatory framework or enforcement policy relating to 
online gaming in certain markets may effectively force 
the Group out of certain markets where it currently 
operates or compel it to change its business practices or 
technology in a way that would materially impact results.

Relevance to strategy
Compliance with regulatory requirements and the 
maintenance of regulatory relationships in multiple 
jurisdictions is key to maintaining 888’s online gaming 
licences which are critical to the operation and growth 
of its online gaming business. With the majority of 
revenue generated from jurisdictions where the Group 
is locally licensed, the importance of such licenses and 
their centrality to the business constantly increase. A 
growing number of jurisdictions worldwide now either 
locally licence or otherwise regulate online gambling,  
and therefore 888 may be exposed to an increasing 
number and stringency of licensing requirements or 
conversely to attempts to block access to 888’s offering 
to players in certain jurisdictions or to penalise 888 for 
its offering. A robust understanding of the legal and 
regulatory position in key locations worldwide is crucial 
to mitigating this risk.

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How the risk is managed
888 manages its regulatory risk by routinely consulting 
with legal advisers in various jurisdictions where its 
services are marketed or which generate significant 
revenue for the Group. Furthermore, 888 obtains frequent 
and routine updates regarding changes in the law in 
jurisdictions of interest that may be applicable to its 
operations, working with local counsel to assess the 
impact of any changes on its operations. 888 constantly 
adapts and moderates its services to comply with 
legal and regulatory requirements. 888 is in contact 
with regulators, either directly, or through local counsel, 
ensuring that we are continuously kept up to date with 
regulatory updates, expectations, and changes to 
technical standards and other applicable regulations. 
888 has continued to review possible organizational 
changes in order to strengthen regulatory compliance 
oversight, as well as to improve co-operation between 
the different departments and streamline processes 
of settling any conflicts between them, ensuring that 
888’s regulatory requirements and duty to uphold the 
licensing objectives always take priority over commercial 
interests. Finally, 888 blocks players from certain “blocked 
jurisdictions” using multiple technological methods 
as appropriate, and in addition is able to moderate 
budgeted spend and focus in markets where uncertainty 
is high, along with adjusting its marketing strategy to 
online channels thus allowing faster cost adjustment 
when needed. 888 also believes its investment in product 
developments, such as better communication tools, 
improved player experience and games adjustments, 
serves to mitigate this risk.

What happened in 2021
In part as a response to the ongoing COVID-19 
pandemic, various jurisdictions adopted a more 
stringent approach to player protection, primarily 
to avoid emergence of problem gambling patterns 
amongst those sheltering at home, and to curtail 
excessive spending on gambling during a period of 
economic downturn. In various jurisdictions, this took 
the form of advertising restrictions, or the imposition 
of stricter player protection and responsible gambling 
measures, either temporarily or on a permanent basis. 

The Gambling Commission of Great Britain (“UKGC”) 
continued to take a robust approach towards 
compliance, adopting further guidance and regulations, 
increasing the level of oversight over licensees and 
escalating enforcement work to take strong action 
against operators for failing to meet regulatory 
requirements and standards. The primary areas of focus 
for the UKGC were responsible gambling and prevention 
of underage gambling, consumer protection, and 
anti-money laundering. The UKGC adopted additional 
requirements, e.g. the implementation in October 2021 of 
a range of game design changes such as minimum spin 
speeds, removal of auto play, and the need to clearly 
display session length, wins and losses.

888 HOLDINGS PLC Annual Report and Accounts 202152

RISK MANAGEMENT STRATEGY cont.

REGULATORY RISK

h What happened in 2021 (continued)

In December 2020, the UK Government launched a 
review of the Gambling Act 2005, with the aim to ensure 
it is “fit for the digital age”. The review is still pending and 
will cover the regulator’s powers as well as regulation of 
marketing and restrictions to online offerings. A white 
paper covering the Act’s review is expected in 2022, 
which should set out the areas of focus for potential 
changes. The areas that have received significant 
media coverage typically centre around marketing 
and sponsorship restrictions, mandatory affordability 
thresholds, and stakes limits for online slots. While the 
Group has assessed the likely impact from a range 
of potential scenarios it is still unclear what measures 
will be included in the review. In November 2021, the 
UKGC opened a consultation on changes and updates 
to its Licensing, Compliance and Enforcement Policy, 
aimed at bringing certain gambling products which 
the UKGC consider to contain financial elements under 
the regulation of the Financial Conduct Authority. The 
Group continued to work closely with the UKGC on 
compliance matters, and also to update its policies 
and procedures and to strengthen internal reporting 
lines to ensure compliance within the business, investing 
significant resources in regulatory compliance measures. 
On 1 March 2022, the UKGC published a statement on 
its website related to its investigation following its 2020 
compliance assessment of the Group, which outlined 
certain shortcomings in respect of former safer gambling 
and anti-money laundering policies, procedures and 
controls of the Group and pursuant to which 888 was 
fined £9.4m. 888 took immediate and appropriate 
actions to improve the relevant internal policies, 
procedures and controls to ensure it is fully compliant 
with its licensing obligations, and the UKGC has 
recognised that 888 took corrective steps to address  
the identified failings. 888 continues to test and monitor 
how we conduct our business and ensure we remain 
aligned to the expectations of our stakeholders, 
including our regulators.

In Germany, the regulatory landscape is undergoing the 
most drastic change in a decade with the introduction 
of federal sports betting licences (which 888 was 
awarded in June 2021), as well as online casino licenses 
(covering poker and slots) which 888 has applied for. 
Until such time as the online casino licences would be 
awarded, a temporary toleration regime was adopted 
for online casino gambling, with which 888 is compliant. 
Compliance with the conditions of the new licensing 
and toleration regimes required various modifications 
and alignments of the Group’s German offering, which 
has impacted the profitability of its operations in that 
jurisdiction. 888 has been successful in having certain 
prohibition orders previously issued against it withdrawn, 
and having certain others suspended, as it continues to 
litigate against outstanding prohibition orders in various 
German states. The emergence of a licensing regime for 
sports betting and online casino may, in the foreseeable 
future, render these prohibition orders obsolete. 

In the Netherlands, the online gambling market was 
launched on a locally regulated basis in October 2021, 
and the Group temporarily exited the market from this 
date. Prior to this, the Group had been operating in 
compliance with a set of “prioritisation criteria” that were 
set out by the regulator and continually amended from 
2019-2021. However, the latest update to the criteria 
that was announced in September 2021, in what was 
perceived as a surprise move, effectively removed the 
option of operating in compliance with the criteria, 
and instead required operators to be fully licensed. The 
Netherlands still represents an attractive medium term 
opportunity for the Group and it intends to re-enter 
the market once it files for and obtains a local licence, 
currently expected in the second half of 2022.

In Sweden, the Group has been operating under a local 
licence since 2019. The Swedish regulator initially showed 
itself to be strict and proactive in enforcing regulatory 
standards, and on occasion informed the industry of 
its position on compliance by penalising operators it 
perceived as non-compliant. 888 continues to take 
measures to ensure that its operations are in line with 
local requirements. 

2021 also saw a continued growing trend of civil litigation 
claims which started in Austria in 2020 against foreign-
licensed operators, claiming refunds due to lack of local 
licensing. This trend is backed by case law amongst 
the higher Austrian courts. In addition, claim-financing 
bodies started gathering claims against operators. The 
Group is dealing with these civil claims with help from its 
local advisors, and has taken proactive steps to mitigate 
its risk from these claims. Whilst it continues to pursue 
various legal avenues, the Group is keeping an eye on 
the risk of operating in this market. A similar uptick in 
civil claims also recently started in Germany, but to a 
lesser extent. 

In January 2021, the federal Court of Appeals for the 
First Circuit denied an appeal by the US Department of 
Justice seeking to uphold a 2019 memo on the scope 
of the federal Wire Act. By denying the appeal, the 
Court confirmed the previous opinion from 2011, which 
concluded that the Act applies only to sports betting. 
As the decision by the Court was left unchallenged by 
the US Department of Justice, this ruling helps serve 
888 and the online industry in providing a more legally 
sound basis for internet gaming activity in the US. More 
generally, the US continued to move towards increased 
regulation of various forms of online gambling. The Group 
was licensed in Colorado in December 2020 and in both 
Michigan and Virginia in November 2021. The Group 
continues to seek licensure in other US jurisdictions.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic ReportINFORMATION TECHNOLOGY AND CYBER RISKS

g The risk

IT systems may be impacted by unauthorised access, 
cyber-attacks, DDoS (Distributed Denial of Service) 
attacks, theft or misuse of data by internal or external 
parties, or disrupted by increases in usage, human error, 
natural hazards or disasters or other events. Cyber-
attack and data theft incidents may expose 888 to 
“ransom” demands and costs of repairing physical and 
reputational damage. Failure of IT systems, infrastructure 
or telecommunications/third party infrastructure may 
cause significant cost and disruption to the business and 
harm revenues. Lengthy down-time of the site (including 
in transitioning to activated disaster recovery servers) 
could also cause 888 to breach regulatory obligations.

Relevance to strategy
As an online B2C and B2B business, the integrity of 888’s 
IT infrastructure is crucial to the supply of its offerings 
and compliance with its regulatory obligations and to 
the maintenance of customer loyalty.

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How the risk is managed
Cutting-edge technologies and procedures are 
implemented throughout 888’s technology operations 
and designed to protect its networks from malicious 
attacks and other such risks. These measures include 
traffic filtering, anti-DDoS devices and obtaining anti-
virus protection from leading vendors. Physical and 
logical network segmentation is also used to isolate 
and protect 888’s networks and restrict malicious 
activities. The IT environment is audited by independent 
auditors, such as the PCI DSS security audit. These 
audits form part of 888’s approach to ensuring proper 
IT procedures and a high level of security. In order to 
ensure systems are protected properly and effectively, 
external security scans and assessments are carried 
out on a regular basis. 888 has a disaster recovery site 
to ensure full recovery in the event of disaster. All critical 
data is replicated to the disaster recovery site and 
stored on a Glacier AWS service. In the event of loss of 
functionality of 888’s critical services, the business can 
be fully recovered through the resources available at the 
disaster recovery site. In order to minimise dependence 
on telecommunication service providers, 888 invests 
in network infrastructure redundancies whilst regularly 
reviewing its service providers. As a part of its monitoring 
system, 888 deploys set user experience tests which 
measure performance from different locations around 
the world. Network-related performance issues are 
addressed by rerouting traffic using different routes 
or providers. 888 operates a 24/7 Network Operations 
Centre (“NOC”). The NOC’s role is to conduct real time 
monitoring of production activities using state-of-the-
art systems. These systems are designed to identify 
and provide alerts regarding problems related to 
systems, key business indicators and issues surrounding 
customer usability experience. The IT environment tracks 
changes, incidents and service level agreement key 
performance indicators in order to ensure that client 
experience is consistent and well managed. As part 
of these procedures, capacity planning takes place 
and infrastructure is built accordingly. System-wide 
availability and business-level availability is measured 
and logged in the IT information systems.

What happened in 2021
COVID-19 was a catalyst for upgrading the Group’s work 
from home capabilities across all sites, with security 
and audit measures adjusted accordingly. The Group 
migrated its front tier websites to a cloud based solution 
and implemented leading cloud protection and audit 
tools in 2021. The Group further improved its DDoS 
architecture, including mitigation of device upgrades 
and moved to an always-on architecture. Automation 
of security processes has also been further progressed, 
together with implementation of Advanced Persistent 
Threat (APT) protections, and additional “write once 
read many” (WORM) backup of the Group’s data centre 
to mitigate ransomware risk.

888 HOLDINGS PLC Annual Report and Accounts 202154

RISK MANAGEMENT STRATEGY cont.

DATA PROTECTION RISK

g The risk

888 processes a large quantity of personal customer 
data, including sensitive data such as name, address, 
age, bank details and gaming/betting history. Such data 
could be wrongfully accessed or used by employees, 
customers, suppliers or third parties, or lost, disclosed 
or improperly processed in breach of data protection 
regulations. In particular, the European General Data 
Protection Regulation (“GDPR”) entered into force in 
May 2018, its equivalent in the UK (“UK GDPR”) and the 
laws of the US states in which 888 operates, having a 
significant effect on the Company’s privacy and data 
protection practices, as it introduced various changes 
to how personal information should be collected, 
maintained, processed and secured. Non-compliance 
with the GDPR or UK GDPR may result in fines of the 
higher of €20 million or 4% of the Company’s annual 
global turnover, and the Company will be particularly 
exposed to enforcement action in light of the amount 
of customer data it holds and processes. In addition, 
various countries in the EU have introduced domestic 
data protection laws incorporating the GDPR 
requirements. Moreover, 888 makes use of various 
tracking technologies (such as cookies, SDKs, JavaScript 
and other forms of local storage), which are subject 
to stricter standards of consent and transparency, 
both under the GDPR and the e-Privacy Directive. The 
Company could also be subject to private litigation and 
loss of customer goodwill and confidence.

Relevance to strategy
The holding and processing of personal and sensitive 
data in a lawful and robust manner is central to 
888’s analytics-based business strategy. As an online 
B2C and B2B business, the integrity of 888’s data 
protection framework is crucial to the supply of its 
offerings, compliance with its regulatory obligations and 
maintenance of the impressive customer loyalty with 
which 888 is entrusted. Data protection requirements 
may also affect 888’s ability to expand its business to 
new and emerging markets.

How the risk is managed
888 continuously maps the personal data life-cycle 
within the organisation, including how personal data 
of its customers and employees is collected, stored, 
secured and shared with third parties. 888 has a 
designated internal Data Protection Officer (“DPO”) and 
it continuously revamps its policies and procedures on 
relevant matters including exercising user rights and 
data retention, data sharing with third parties, security 
policies, as well as reviewing necessary product and 
IT implementation. Such policies and procedures are 
reviewed and updated on an ongoing basis to align 
with the most up to date regulatory guidelines. 888 has 
further put in place adequate contractual measures 
with respect to sharing and transferring data with third 
parties, reviewing its privacy notices and other customer 
notifications and reviewing the current data security 
framework on an ongoing basis.

What happened in 2021
888 reviewed and updated its internal data protection 
policies and procedures, as well as notices provided 
to the users (such as privacy notices, cookie notices 
and consent forms), so as to ensure alignment with 
regulatory developments and guidelines in existing 
and new markets; reviewed a dedicated notice and 
choice mechanism (to be implemented on 888’s online 
properties) so as to meet the regulatory requirements 
relating to the use of tracking technologies; amended its 
data sharing agreements in accordance with regulatory 
requirements; conducted Data Protection Impact 
Assessments and Legitimate Interest Assessments 
for new processing activities; ensured that data 
subjects requests to exercise rights are handled in an 
appropriate manner, in accordance with the internal 
procedures and within the regulatory timeframe; the 
DPO of 888 acted to ensure a privacy-aware culture 
within 888 by way of conducting training and privacy 
awareness exercises to relevant employees, departments 
(e.g. customer support and marketing teams) and senior 
management; the DPO of 888 produced an annual 
report with the objectives of providing an overview of 
the key events, regulatory investigations and inquiries, 
and data subjects’ complaints since the GDPR entered 
into force, enabling 888’s senior management to 
ascertain the data protection risks and challenges in the 
environment in which the Company operates and the 
regulatory exposure, support 888’s senior management 
with the effort to take appropriate risk mitigation steps 
and allocate appropriate resources for handling data 
protection issues, and increase the awareness to data 
protection obligations and the 888’s responsibilities; 
reviewed and responded to data subjects’ complaints 
and regulatory inquiries relating to compliance 
with applicable data protection requirements; and 
monitored for and investigated data breach attempts/
incidents and took the appropriate steps to enhance its 
cybersecurity posture and mitigate the residual risks.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

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The likelihood of scrutiny of tax practices by 
tax authorities in relevant jurisdictions and the 
aggressiveness of tax authorities generally remains 
high. A finding of taxable presence of the Group in one 
or more jurisdictions, a transfer pricing adjustment with 
respect to attribution of profit to such jurisdiction(s), or 
imposition of another form of tax as mentioned above, 
may have a substantial impact on the amount of tax 
and VAT paid by 888. 

888’s effective tax burden also increases due to the 
imposition or increase of gaming duty in markets in 
which the Group has customers.

Relevance to strategy
In addition to the financial consequences of a challenge 
to 888’s tax structure, tax compliance – and being seen 
to be paying the “right amount” of tax – has become a 
serious reputational issue as well as being a regulatory 
compliance issue. As such, it is crucial that 888 has 
a solid basis for its tax positions taken in relevant 
jurisdictions.

How the risk is managed
888 aims to ensure that each legal entity within its 
Group is a tax resident of the jurisdiction in which it is 
incorporated and has no taxable presence in any other 
jurisdiction. In addition, 888 consults with tax advisers 
not only in jurisdictions in which its Group companies 
are incorporated and in which it has personnel, but 
also in major markets in which it has customers, in 
order to comply with its legal obligations whilst taking 
such action as is necessary to prevent the improper 
imposition of unlawful or double taxation.

What happened in 2021
888 continues to engage with tax authorities and obtain 
legal advice in order to mitigate exposures. 

The Group’s Israel subsidiary finalised an Assessment 
Agreement with the Israeli Tax Authority which applies to 
tax years 2016-2020. 

In January 2022, following approval by the Company’s 
shareholders at its Extraordinary General Meeting, the 
tax residence of 888 Holdings plc was transferred to 
the UK by virtue of management and control. Whilst the 
Company expects that this should have no material 
adverse impact on the Group’s effective tax rate or tax 
cash outflow for the foreseeable future, the Company 
will from such date be subject to tax and reporting 
obligations applicable to a UK resident company. 

TAXATION RISK

g The risk

Heightened attention continues to be given to matters 
of cross-border taxation in line with the G20/OECD Base 
Erosion and Profit Shifting recommendations. Important 
international tax rules of relevance to the Company 
include:

•  Pillar Two: In December 2021, the OECD published the 
Pillar Two model rules for domestic implementation 
of 15% global minimum tax, and the EU followed suit 
shortly thereafter. In early 2022, the OECD will release 
the commentary relating to the model rules and 
address co-existence with the US Global Intangible 
Low-Taxed Income (GILTI) rules. This will be followed 
by the development of an implementation framework 
focused on administrative, compliance and co-
ordination issues relating to Pillar Two. It is expected 
that the global minimum tax will be implemented 
at national level by 2023. The Pillar Two rules, once 
implemented, are expected to apply to 888, along 
with detailed transfer pricing reporting and exchange 
of tax information rules known as “Country by Country 
Reporting”, insofar as 888’s annual revenues exceed 
€750 million. In the context of implementation of 
Pillar Two, it is generally expected that national-
level digital service taxes will be revoked. In August 
2021, in anticipation of the introduction of Pillar Two 
rules internationally, Gibraltar increased its headline 
corporate tax rate from 10% to 12.5%.

•  UK – DPT and ORIP: Other important international 

tax rules include the UK’s Diverted Profits Tax (DPT), 
pursuant to which in circumstances where profits are 
deemed “diverted” from the UK under the terms of 
such legislation, tax at a rate of 25% (increasing to 
31% from 1 April 2023) is imposed on profits which 
would be attributable to a permanent establishment 
(PE) in the UK were an “avoided PE” to exist for the 
purposes of the legislation, or on profits diverted from 
the UK by way of intra-group transactions having 
inadequate economic substance; and Offshore 
Receipts in respect of Intangible Property rules (ORIP), 
imposing UK tax on the receipt of royalties by offshore 
companies deriving from business activity in the UK. 

•  EU – ATAD: At EU level, the Anti Tax Avoidance 

Directive has been implemented in Gibraltar and 
Malta, including exit tax, General Anti-Abuse Rules and 
Controlled Foreign Corporation rules.

888 HOLDINGS PLC Annual Report and Accounts 202156

RISK MANAGEMENT STRATEGY cont.

RETENTION OF KEY PERSONNEL AND SUCCESSION RISK

h The risk

The success of the Company is in part dependent on its 
ability to retain its key personnel, including at Board and 
senior management level and throughout the business, 
and to successfully manage succession planning in the 
case of key personnel leaving the Company.

Relevance to strategy
Human capital is important to online gaming businesses, 
and online businesses generally, and competition for 
highly-qualified personnel is intense in locations in which 
the Group is based. Ensuring orderly succession planning 
is important to delivering on the Company’s strategy and 
avoiding undue disruption to the business.

How the risk is managed
Executive Directors and senior management are 
compensated competitively, including an equity 
component and bonus partially deferred into shares. 
The Board has an active Nominations Committee, which 
is responsible for succession planning at the Board 
and senior management levels, and is supported as 
necessary by external executive recruitment agencies. 

What happened in 2021
On 31 March 2021 Lord Mendelsohn took over from Brian 
Mattingley as Chair of the Board. Anne de Kerckhove 
was appointed as the Senior Independent Director and 
Zvika Zivlin stepped down as Non-Executive Director 
in May 2021. Anne de Kerckhove was appointed as 
the Senior Independent Director and Chair of the 
Remuneration Committee. Limor Ganot was appointed 
to the Audit and Remuneration Committees. 

BUSINESS DISRUPTION DUE TO PANDEMICS SUCH AS COVID-19 

How the risk is managed
The Company monitors developments which may  
affect its sites and customers, and where necessary  
and practicable takes steps to mitigate disruption  
to the business. 

What happened in 2021
In light of the ongoing COVID-19 pandemic and 
limitations imposed in various Group locations, including 
with respect to self-isolation as well as restrictions on 
travel and conferences, the Company has taken a 
number of mitigation steps including enabling remote 
working and rebalancing of responsibilities between 
sites. These actions enabled the Group to deliver its 
product development plan and to launch new products 
despite the restrictions.

g The risk

As a multinational company based in a number of 
locations worldwide, the Company is dependent on the 
ability of its personnel to maintain their physical health 
and wellbeing, successfully carry out their roles from 
the Group’s offices or remote locations, and at times 
to travel between sites. Business disruptions may occur 
when personnel are unable to work or communicate 
with one another, including due to pandemics such as 
COVID-19. Such outbreaks and the response thereto also 
affect the global economy, which can impact consumer 
confidence and spending more generally. There is 
currently evidence of an increase in customer activity in 
the Group’s products, reflecting a general move in the 
broader economy from retail to online services. However, 
in the event of a prolonged global macro-economic 
downturn, consumer spending across the Group’s online 
gaming product verticals may also become impacted. 

Relevance to strategy
Online gaming businesses are dependent on their 
highly qualified personnel in order to operate effectively. 
Ensuring that personnel can work and communicate 
is key to delivering on the Company’s strategy and 
avoiding undue disruption to the business. Our Sport 
business is also dependent on sporting events continuing 
to be held on which customers are interested in betting.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic ReportREPUTATIONAL RISK

g The risk

The reputation of 888 is affected by the profile of both 
other online gaming and betting operators, as well as 
the gaming and betting industry as a whole. Various 
regulators, most notably the UKGC and the Swedish 
regulator, have adopted stricter compliance and 
enforcement policies, conducting more in-depth reviews 
of operational practices and sanctioning operators 
found to be non-compliant. There appears to be growing 
sentiment in various jurisdictions that existing regulations 
do not sufficiently protect minors and vulnerable players 
or do enough to prevent the use of illicitly obtained 
funds for gambling purposes. More specifically – due to 
the COVID-19 pandemic, which resulted in a growth in 
gambling spending and a potential increase in problem 
gambling prevalence, the industry as a whole has 
been the subject of increased criticism and the calls 
for stricter regulation, specifically around responsible 
gambling and advertising, have intensified. This could 
result in reputational damage to the Group, as well as 
in the adoption of stricter regulations and enhanced 
enforcement measures.

Relevance to strategy
Underage and gambling-related harm, as well as the  
use of illicit funds for gambling, are risks associated  
with any gaming business, and ensuring compliance  
with regulatory requirements for the protection of 
vulnerable people and the prevention of money 
laundering is critical to maintaining 888’s online  
gaming licences. 888 also recognises that, in light  
of the COVID-19 outbreak, people are spending more 
time at home with potentially increased stress from 
economic uncertainty, meaning that 888’s vigilance  
on safe gambling and preventing gambling-related  
harm is even more important than ever.

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How the risk is managed
Staff are trained to provide a safer gaming experience 
to customers and to recognise and take appropriate 
actions if they identify compulsive or underage activity. 
888 also complies with eCOGRA guidelines to protect 
customers. Web links to professional help agencies are 
provided on 888’s real money gaming sites, and 888 
has a dedicated website which provides information 
regarding responsible gaming. Players can also limit 
their play pattern or request to be self-excluded. 888 
furthermore – directly or via industry bodies – seeks 
to ensure that legislators and regulators are provided 
with accurate and useful information regarding 
protections against problem and underage gaming. 
Special customer protections were added during the 
COVID-19 pandemic, in order to mitigate the increased 
risks arising from customers remaining at home for 
long periods under conditions of stress. These included 
compliance with regulations and guidance issued by 
various regulators, including the UKGC as well as the 
Spanish and Swedish regulators, as well as adopting 
social responsibility guidelines and increasing proactive 
responsible gaming communications and measures for 
our customers.

What happened in 2021
There have been growing calls for the adoption of 
stricter responsible gambling and player protection 
measures, as well as stricter advertising restrictions, in 
response to the COVID-19 pandemic. There has also 
been some public and press criticism against the 
industry due to some operators perceived to be taking 
advantage of the pandemic to drive business. 888 
continued to devote significant resources to putting in 
place prevention measures coupled with strict internal 
procedures to protect customers, and monitor and 
update procedures to ensure that minors are unable 
to access their gaming sites. 888 continues to improve 
on efforts to detect and prevent instances of problem 
gambling, and continues to review and update its 
anti-money laundering and safer gambling policies to 
better detect players suspected of using illicit funds 
for gambling, and to better identify players showing 
indicators of harm or patterns of problem gambling. 
888 has continued its review of all its websites and 
those of its B2B partners with a view to ensuring that 
content is responsible and compliant with the applicable 
advertising standards. 888 has also continued enhancing 
its integration with the National Online Self-Exclusion 
Scheme (also known as “GAMSTOP”) to enable its 
customers to self-exclude on national level from all UK 
online gambling operators. 

More information on our Made to Play Safely strategy 
can be found at pages 30 to 33.

888 HOLDINGS PLC Annual Report and Accounts 202158

RISK MANAGEMENT STRATEGY cont.

PARTNERSHIP RISK

g The risk

B2B partnerships expose 888 to business risks as well 
as compliance and reputational risks, with increased 
pressure on 888 as the licence holder, particularly from 
the UKGC, to monitor activities of its B2B partners. 888 
furthermore uses services provided by third parties, 
including in its Sport vertical during the transition to 
888’s new proprietary platform, game providers including 
live casino, payment service providers, KYC and age 
verification providers, which if disrupted due to general 
economic conditions or otherwise, may impact 888’s 
operations.

Relevance to strategy
B2B constitutes a material part of 888’s business, 
particularly for Bingo in the UK; in addition, its US B2B 
contracts have strategic importance for the longer 
term. Third party providers are an important part of 
maintaining 888’s attractive product offering.

How the risk is managed
888 acted to reduce its dependency on B2B 
relationships, by entering into a sales agreement for 
the Group’s entire B2C and B2B bingo businesses to 
Saphalata Holdings Ltd., a member of the Broadway 
Gaming group in December 2021. The transaction is 
still pensing obtaining the required regulatory consents 
and approvals. Remaining B2B contracts will be 
maintained commercially in terms of the functionality 
and technology of the B2B platform offered, competitive 
pricing, maintaining an ongoing relationship with 
B2B partners, and ensuring that 888 has a good 
understanding of the needs of its B2B partners  
and their owners.

What happened in 2021
In December 2021, 888 entered into an agreement to sell 
off the Group’s entire B2C and B2B bingo businesses to 
Saphalata Holdings Ltd. 888’s US B2B partner Caesars 
acquired William Hill plc in April 2021, a move that could 
impact on the relationship with 888. The agreement with 
Caesars has been extended until 2026, removing the risk 
for the short and mid-term. In June 2021, 888 struck an 
exclusive partnership with the Authentic Brands Group, 
owner of the Sports Illustrated brand, to develop Sports 
Illustrated online sports betting and iGaming products in 
the United States. In September 2021, 888 entered into 
a transformational acquisition agreement with Caesars 
Entertainment, Inc. to acquire the international (non-US) 
business of William Hill. Certain of 888’s service providers 
have been impacted by the COVID-19 outbreak and its 
economic consequences, and 888 is in the process of 
identifying these risks and mitigating where possible.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

59

h

i

g

Increase

Decrease

Stable

ACQUISITION RISKS

h The risk

888 has made several acquisitions in the online gaming 
and betting space in previous years, and intends to 
continue being active in this area, with value enhancing 
M&A being a key pillar of its growth strategy. Acquisitions 
of gaming companies carry business risks, such as 
potentially overpaying for what are mainly intangible 
assets, as well as legal and regulatory risks, including 
the receipt of necessary regulatory approvals to the 
transaction and exposure to legacy non-compliance of 
the seller. Furthermore, integration of acquired entities 
gives rise to additional risks, including but not limited to, 
potential increased staff turnover, technological failures 
in respect of technology migration, increased financial 
burdens, and the requirement of management attention 
and operational resources.

Relevance to strategy
The online betting and gaming market has undergone 
significant consolidation in recent years, with the trend 
set to continue, driven by the benefits of scale when 
operating across multiple highly regulated jurisdictions. 
Value enhancing M&A is a key pillar of 888’s strategic 
framework as it looks to build leading positions in the 
most attractive end markets. 

How the risk is managed
888’s legal, financial and tax advisers ensure that a 
comprehensive due diligence is carried out on potential 
acquisition targets. Where possible 888 may look to 
acquire assets rather than shares of companies, in 
order to mitigate exposure to any past non-compliance 
issues on the part of the seller. 888 considers the 
resources required to integrate acquired entities as 
part of its overall evaluation of potential acquisitions, 
and thereafter in its annual budgeting and planning. 
888 plans extensively for the operational and technical 
requirements related to any integration.

What happened in 2021
In September 2021, 888 announced the proposed 
acquisition of William Hill International, which would 
significantly transform the scale of the business.  
The proposed Acquisition would create a global  
online betting and gaming leader by bringing together 
two highly complementary businesses and combining 
two of the industry’s leading brands, and significantly 
accelerates progress against 888’s strategy. The 
acquisition is currently expected to complete in  
H1 of 2022. 

LIQUIDITY RISK

g 888 has currently no third party debt. In addition, the Company’s net cash position improved and business liquidity 

increased during 2021. 

The Strategic Report, from pages 02 to 61, was reviewed, approved by the Board and signed on its behalf on 8 March 2022.

888 HOLDINGS PLC Annual Report and Accounts 202160

VIABILITY STATEMENT

The Directors have considered 
that the acquisition of William 
Hill International represents 
the most significant event 
impacting the company in the 
viability period. A thorough 
review of the going concern 
and viability statements has 
been carried out in light of the 
proposed acquisition of WHI 
and accompanying financing. In 
forming their view on the viability 
of the Group, the Directors 
have considered two scenarios, 
being where the acquisition 
does not proceed and the 
Group continues to operate 
as in prior years (‘Standalone 
Scenario’) and the scenario 
where the acquisition proceeds 
as expected (‘Acquisition 
Scenario’). 

The Directors have assessed the viability 
of the Group over a three-year period, 
taking into account the Group’s current 
position and the potential impacts of the 
principal risks documented on pages 50 
to 59 of the Annual Report. Based on this 
assessment, the Directors confirm that 
they have a reasonable expectation that 
the Company will remain viable over the 
three-year period to 31 December 2024. 

The Group’s prospects are assessed 
primarily via its annual planning and 
budgeting processes, which produce 
a three year strategic plan supported 
by a more detailed one year budget. 
A detailed bottom up model is used to 
budget the business for a period of one 
year in advance and a top down model 
for a period of three years..

Stress tests, including reductions in 
revenue and periods of closure were 
carried out, in order to analyse the factors 
which, in the absence of mitigating 
actions, could bring about insolvency 
of the Company unless capital were 
raised; in such cases it is anticipated that 
mitigation actions such as a suspension 
of dividends and reduction in operating 
costs could be implemented in order to 
forestall such an outcome. 

The process of identifying, assessing and 
managing principal risks is set out in the 
Audit and Risk Committee Report on 
pages 104 to 111. The Directors consider 
that this stress-testing based assessment 
of the Group’s prospects is reasonable 
and the Group’s business model has 
proven to be strong, robust and defensive 
in both short and long term. As part of the 
acquisition scenario, additional relevant 
risks were modelled including legal and 
regulatory risks.

The Directors confirm their view that they 
have carried out a robust assessment of 
the emerging and principal risks facing 
888, including those that would threaten 
its business model, future performance, 
solvency and liquidity.

On the basis that the top down model 
is sufficiently detailed for the Directors 
to review, the Directors consider that 
a reasonable period on which it can 
and should forecast is three years. 
Notwithstanding that, the Board 
acknowledges that the Company’s 
prospects should persist into the longer 
term. The Directors considered whether 
three years remained appropriate in the 
Acquisition scenario and concluded that 
it was appropriate given the timeline 
of the Group’s integration plan for WHI 
and the repayment date of certain debt 
facilities.

Standalone Scenario 
In making this viability statement, the 
Directors reviewed the assessment 
of principal risks facing the Group, 
including those that would threaten its 
business model, future performance, 
solvency or liquidity. The assumptions 
modelled aligned with the going concern 
assessment for the standalone scenario 
on page 126, over a longer three-year 
duration.

Acquisition Scenario 
In addition to the above, the Directors 
considered the impact of the expected 
acquisition on the viability of 888. The 
assumptions modelled aligned with 
the going concern assessment for the 
acquisition scenario on page 127, over a 
longer three-year duration.

Furthermore, after careful review  
of the Group’s budget for 2022, its 
medium-term plans, liquid resources and 
all relevant matters, the Directors are 
confident that the Company and the 
Group have adequate financial resources 
to continue in operational existence for 
the 21 months to 31 December 2023. They 
have therefore continued to adopt the 
going concern basis in preparing the 
financial statements.

Based on all of the above, the Directors 
confirm they have a reasonable 
expectation that 888 will remain viable 
over the three-year period, to 31 
December 2024, whether it proceeds as 
a standalone Company or following the 
completion of the WHI acquisition.

Details of 888’s risk management strategy 
and how it manages and mitigates its 
risks are set out in the Risk Management 
Strategy on page 50 to 59.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 1Strategic Report1

2

3

61

888 HOLDINGS PLC Annual Report and Accounts 202162

BOARD OF DIRECTORS

1.

2.

E

A E

NR

3.

4.

G

5.

6.

A E R N

A R

COMMITTEE KEY

A 
E 
R  
N 
G 

Audit 
ESG 
Remuneration 
Nominations 
Gaming Compliance 
Chair of Committee 
Member of Committee

Changes in 2021

•  March 2021, Lord 

Mendelsohn became 
Chair

•  March 2021, Anne De 
Kerckhove became  
SID and Remco Chair 

•  ESG Committee  
was launched

2. Anne De 
Kerckhove
INDEPENDENT NON-
EXECUTIVE DIRECTOR, 
SENIOR INDEPENDENT 
DIRECTOR FROM MARCH 2021
Anne is currently the 
CEO of Freespee, a fast 
growing company in the 
conversational commerce 
space. Previously, she was 
the CEO of Iron Capital 
and the Managing Director 
EMEA for Videology, Global 
Director of Reed Elsevier, 
and COO and International 
Managing Director at Inspired 
Gaming Group. Anne is an 
angel investor and mentor 
for early-stage start-ups and 
entrepreneurial funds including 
CRE and Daphni. She holds a 
Bachelor of Commerce from 
McGill University and an MBA 
from INSEAD. 

1. Lord Jon 
Mendelsohn
CHAIR
Jon was appointed as Chair 
of the Board in March 2021. 
He is a highly experienced 
gambling sector professional 
with more than 20 years’ 
industry experience that 
includes co-founding Oakvale 
Capital LLP, a leading M&A 
and strategic advisory 
boutique focusing on the 
gaming, gambling and sports 
sectors. He cofounded LLM 
Communications, a corporate 
and public affairs consultancy 
which was acquired by 
Financial Dynamics to 
create one of the largest 
global financial and business 
communications companies. 
He served as a Managing 
Director and later as Chair 
of the Global Issues Division, 
including after it was acquired 
by FTI Consulting. He is also 
an investor in early stage and 
start-up companies in areas 
ranging from digital marketing, 
post-production and fusion 
energy. 

Jon is a Labour life peer who 
has been a member of the 
House of Lords since October 
2013 and is a member of the 
International Relations and 
Defence Committee.

Jon was a member of the 
Audit and Remuneration 
Committees until his 
appointment as Chair of the 
Board in March 2021. He is 
Chair of the ESG Committee 
which was established in 
August 2021. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance 
 
1

2

3

63

3. Itai Pazner
CHIEF EXECUTIVE OFFICER
Itai was appointed as CEO of 
the Company in November 
2017 and as CEO in January 
2019. He was appointed to the 
Board in March 2019.

He has worked for the Group 
since 2001, initially launching 
the 888.com brand in the UK 
and positioning 888.com as 
a top 3 UK online gaming 
operator. Other roles included 
Global Offline Marketing 
Director, Senior Vice President 
Head of EMEA, Senior Vice 
President of Casino B2C, 
Senior Vice President Head  
of B2C and COO.

Prior to joining the Group, Itai 
held managerial positions at 
Internet Gold, a leading ISP. He 
graduated from the College 
of Management Academic 
Studies and holds a diploma 
in corporate finance from the 
London Business School.

4. Yariv Dafna
CHIEF FINANCIAL OFFICER
Yariv was appointed as CFO of 
the Company and joined the 
Board on 1 November 2020.

Yariv held a number 
of positions with Telit 
Communications plc since 
2003, taking an active role in 
its IPO in 2005 and subsequent 
fundraisings. His positions 
at Telit included Group CFO 
from 2007 to 2012, Chief 
Corporate Development Officer 
with responsibility for all M&A 
activity, and subsequently also 
COO, with responsibility for 
all operation and purchasing 
activities. In November 2017, 
he was appointed to Telit’s 
Board as Finance Director with 
responsibility for finance, legal, 
IT and corporate development 
activities.

Yariv started his career in 1999 
at Deloitte Israel and holds a 
BA in Business Administration 
and Accounting from the 
College of Management 
Academic Studies, an MBA 
from Tel Aviv University, and is a 
Certified Public Accountant. 

6. Limor Ganot
INDEPENDENT NON-
EXECUTIVE DIRECTOR 
Limor was appointed as a 
Non-Executive Director of the 
Company in August 2020 and 
in April 2021, was appointed 
to the Company’s Audit and 
Remuneration Committee. She 
is managing partner of Gefen 
Capital, a US-Israeli venture 
capital fund that invests 
in disruptive technologies, 
a member of the global 
advisory board of Diners Club 
International, a board member 
of Diners Club Israel, and 
former co-CEO of Alon Blue 
Square Israel. She is a certified 
public accountant who started 
her professional journey in the 
corporate finance division 
at KPMG, and received her 
Bachelors of Science in 
Accounting and Economics 
from Tel Aviv University.

5. Mark 
Summerfield
INDEPENDENT NON-
EXECUTIVE DIRECTOR AND 
CHAIR OF AUDIT COMMITTEE
Mark worked as a Chartered 
Accountant for KPMG in the 
UK and US for 29 years, 18 as 
a partner. His roles included 
Global Head of Gaming, UK 
Head of Audit for Technology, 
Media and Telecoms (“TMT”) 
and UK Head of Assurance. 
He has extensive knowledge 
and experience in auditing, 
financial reporting and 
governance, as well as 
mergers and acquisitions and 
capital market transactions. 

Mark spent most of his career 
working for companies in the 
TMT and leisure sectors and 
built KPMG’s gaming practice, 
working with a number of 
online gaming operators. He 
was also William Hill’s interim 
CFO for 15 months, helping 
set the Group’s strategic 
direction and assisting with its 
transformation and technology 
programmes.

Mark was appointed as Non-
Executive Director and Chair 
of the Audit Committee in 
September 2019. He is also 
a member of the Company’s 
ESG, Remuneration, 
Nominations and Gaming 
Compliance Committees. 

888 HOLDINGS PLC Annual Report and Accounts 202164

CORPORATE GOVERNANCE STATEMENT

The Company’s Ordinary Shares are admitted to the premium 
segment of the UK Official List and to trading on the London 
Stock Exchange’s main market for listed securities. As such, 
despite being incorporated in Gibraltar, the UK Corporate 
Governance Code 2018 (the “Code” or “UK Corporate 
Governance Code”) applies to the Company pursuant to the  
UK Listing Rules. 

The statement contained in this section explains the key features 
of the Company’s governance structure and compliance with 
the Code. Where the Company has not complied with the UK 
Corporate Governance Code, an explanation is given below. 

This statement also includes items required by the UK Listing 
Rules and the Disclosure Guidance and Transparency Rules, 
including how the “Main Principles” of the UK Corporate 
Governance Code have been applied. The Board remains 
committed to the principles of corporate governance in the 
Code, which it considers to be central to the effective and 
efficient management of 888’s business and to maintaining  
the confidence of investors for its long-term success. This report 
explains how the Company has applied the main principles  
of the UK Corporate Governance Code. 

Board Leadership 
Statement of compliance with the UK Corporate  
Governance Code 
During 2021, the Company was in compliance with the Code, 
other than:

Code Section 9: Until the appointment of Lord Mendelsohn  
on 31 March 2021, Brian Mattingley was Chair of the Board.  
Mr Mattingley had been a member of the Board since August 
2005 and CEO from 2012 so was not considered independent 
on appointment. However, as the Board believed Mr Mattingley’s 
continued tenure as Non-Executive Chair was a benefit to all 
shareholders. Code Section 12: Until the appointment of Anne de 
Kerckhove on 17 March 2021, there was no Senior Independent 
Director appointed. 

Board responsibilities and procedures
The Directors consider it essential that the Company should  
be both led and controlled by an effective Board.

The Board focuses upon the Company’s long-term objectives, 
strategic and policy issues. It formally and transparently 
considers the management of key risks facing the Group,  
as well as determining the nature and extent of significant  
risks it will take in achieving its strategic objectives. It maintains 
and reviews annually the effectiveness of the Company’s 
risk management and internal control systems. The Board is 
responsible for acquisitions and divestments, major capital 
expenditure projects and considering the Company’s  
budgets and dividend policy. The Board also determines  
key appointments. The Board receives regular updates  
on shareholders’ views. 

There is a clear and formal division of responsibilities between 
the Chair and CEO, with the Chair being responsible for the 
effective operation of the Board as a whole, leadership of 
the Board in achieving a culture of constructive challenge by 
Non-Executive Directors, regularly agreeing and reviewing each 
Director’s training and development needs, and supporting 
key external relationships; the CEO has the overall executive 
responsibility for the running of the Company’s business; and 
the Non-Executive Directors are responsible for constructively 
challenging and helping develop proposals on strategy; no one 
individual has unfettered powers of decision.

The Board has an established calendar of business. This covers 
the financial calendar, strategic planning, annual budgets 
and performance self-assessments, as well as the conduct of 
standing business. The calendar forms the basis for effective 
integration of business activities as between the Board and its 
principal committees (see pages 62 and 63), which individually 
consider their own operating frameworks against the Board’s 
business programme.

The Directors have wide-ranging business experience, and 
no individual, or group of individuals, dominates the Board’s 
decision making.

Board activities
During 2021, the Board has overseen the strategic development 
of the Company including the partnership with Sports Illustrated 
and the proposed acquisition of William Hill. It has reviewed and 
monitored the operational, trading and financial performance of 
the Company, including how it creates value over the long term. 

The Board has received regular regulatory updates and 
monitored the Company’s safer gambling activities. It has 
reviewed the Company’s risk management systems and 
compliance processes. The Board has received regular HR 
updates. It has established an ESG Committee and strengthened 
the Company’s governance arrangements with the appointment 
of an Independent Chairman and Senior Independent Director.

Through these regular updates the Board was able to assess 
and monitor the culture of the company, ensuring any policies 
and processes are aligned to its values and meet the required 
standards of the Board.

Meetings and attendance 
The Board plans to meet six times a year. When urgent decision-
making is required between meetings on matters reserved for 
the Board, there is a process in place to facilitate discussion 
and decision making. The Directors regularly communicate and 
exchange information irrespective of the timing of meetings. 

During 2021, the Board met seven times. Set out below are 
details of the Directors’ attendance record at Board and 
Committee meetings in 2021. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

2

3

65

Total held in year
Lord Mendelsohn3
Itai Pazner
Yariv Dafna
Anne de Kerckhove
Mark Summerfield
Limor Ganot4
Brian Mattingley5
Zvika Zivlin6

Total number of meetings held during the year ended 31 December 2021  
and the number of meetings attended by each Director

Board

Audit
Committee

Remuneration
Committee

Nominations
Committee

ESG
Committee1

Gaming
Compliance
Committee2

7
7
7
7
7
7
7
2
1

3
2
—
—
3
3
1
—
1

4
2
—
—
4
4
2
2
—

3
—
—
—
3
3
—
1
—

2
2
—
—
2
2
—
—
—

4
—
—
4
—
4
—
—
—

1   The ESG Committee was established on 15 April 2021. 

2   Mr. Michael Alonso is Chair of the Gaming Compliance Committee but is not a Board member.

3   Lord Mendelsohn stepped down from the Remuneration and Audit Committees when he was appointed Chair on 31 March 2021.

4   Limor Ganot was appointed to the Audit and Remuneration Committees from 1 April 2021 and attended all meetings thereafter.  

5   Brian Mattingley resigned as Chair on 31 March 2021. 

6   Zvika Zivlin stepped down as Non-Executive Director on 20 May 2021. 

The Chair has responsibility for ensuring that agendas for 
Board meetings are set in advance. Board papers are issued to 
Directors sufficiently in advance of meetings to facilitate both 
informed debate and timely decisions. If a Director is unable to 
attend a meeting, he or she is given the opportunity to raise any 
issues and give any comments to the Chair in advance.

see pages 28 to 41), the desirability of the Company maintaining 
a reputation for high standards of business conduct (for further 
details, see pages 48 and 49), and the need to act fairly as 
between members of the Company, are taken into account by 
the Board in its decision-making to the extent permitted under 
Gibraltar law.

None of the Directors have raised any concerns about the 
running of the Company or a proposed action which needed 
to be recorded in the Board minutes of the Company or in a 
statement to the Chair for circulation to the Board.

Meetings with Non-Executive Directors 
The Chair holds meetings at least once per year with the Non-
Executive Directors without the Executive Directors being present.

The Non-Executive Directors meet once per year without the 
Chair present in order to appraise the performance of the Chair 
and take into account the views of the Executive Directors. Under 
the UK Corporate Governance Code, it is part of the role of the 
Senior Independent Director to lead this process. This took place 
in March 2021.

Key stakeholders
The Company’s key stakeholders are its shareholders, employees 
and customers as well as the communities in which it does 
business. The Board takes care to engage with its stakeholders, 
as detailed on pages 48 and 49 and within the ESG Report 
on pages 28 to 41 and the Remuneration Report on pages 
80 to 103. The interests of the Company’s key stakeholders 
are considered in Board discussions and decision-making as 
required by the UK Corporate Governance Code. Whilst as  
a Gibraltar company, the UK Companies Act 2006 does not 
apply to the Company, the matters set out in section 172 thereof, 
which include the likely consequences of any decision in the 
long term, the interests of the Company’s employees, the need 
to foster the Company’s business relationships with suppliers, 
customers and others, the impact of the Company’s operations 
on the community and the environment (for further details, 

The Board continually reviews its engagement mechanisms 
in order to make sure that it is engaging with its stakeholders 
effectively.

Engagement with the workforce
The Board and its ESG Committee take a keen interest in the 
welfare of 888 employees, never more so than in the current 
environment, and embraces its overall responsibility for the 
people within the Company. This includes: 

•  Fair remuneration

•  implementing management structures and systems to monitor 

and evaluate employee performance and satisfaction; 

•  promoting diversity at all levels of 888; 

•  providing employees with the platforms and opportunities to 

have formal input into matters that affect them; 

•  overseeing and allocating resources to employee training; and 

•  monitoring key health and safety performance goals and 

indicators. 

In accordance with Section 5 of the Code, the arrangements for 
how the Board engages with the Group’s workforce on policies 
and practices and more broadly on the business are set out in 
the Directors’ Remuneration Report on pages 80 to 103 and the 
ESG Report on pages 28 to 41 respectively. The feedback to the 
Board is that this approach has been received favourably by the 
workforce and as such the Board is satisfied that engagement  
is effective. The Board will keep this under review. 

888 HOLDINGS PLC Annual Report and Accounts 202166

CORPORATE GOVERNANCE STATEMENT cont.

Investing in and rewarding the workforce
The Board wants the Group’s employees to feel fully supported 
and motivated to excel in their roles at 888. As a leading 
organisation in the online gambling industry, we are committed 
to growing our professional talent and providing each employee 
with a great working environment and personal development 
opportunities that enhance their pride and engagement. 
Leveraging 888’s experience in technology development and 
deployment, the Group’s approach to employee welfare and 
development is enhanced through its HR information system  
and dedicated business intelligence analytics tools. 

More information on the Company’s approach to investing in 
and rewarding its workforce is set out under ESG Report on 
pages 28 to 41. 

Shareholder engagement
During 2021, 888’s Chair met with the Company’s major 
shareholders in order to discuss the Company’s performance 
and to address any concerns. 

The Board took steps to ensure that its members (in 
particular, the Chair and Non-Executive Directors) develop 
an understanding of the major shareholders’ views about 
the Company. This included meetings between the Chair 
and institutional investors, as well as engagement by the 
Remuneration Committee Chair with institutional investors 
regarding remuneration matters.

At the Company’s Annual General Meeting held on 20 May 
2021, 24.28 per cent. of total votes cast were voted against 
the Directors’ Remuneration Policy (“Resolution 3”). There was 
extensive engagement with shareholders in early 2021 regarding 
the proposed Directors’ Remuneration Policy. Amendments 
were made to the proposals to reflect feedback and the Board 
understood that while the majority of shareholders consulted 
were supportive, a minority had concerns about the proposed 
increase to annual bonus. 

888 has continued its engagement with shareholders since the 
AGM discussing broad ranging remuneration matters including 
the rationale for 2021 remuneration decisions, gender pay, safer 
gambling and the development of the Group’s ESG strategy. The 
Remuneration Committee will continue its open and constructive 
dialogue with shareholders on remuneration matters and seek 
to incorporate their views in determining and implementing 
remuneration policy going forward

All other resolutions were passed with a high level of shareholder 
approval and there was no other resolution recommended  
by the Board which garnered 20 per cent or more votes  
cast against.

EGM December 2021
On 16 December 2021 an Extraordinary General Meeting of the 
Company took place at which the sole resolution proposed was 
to allow the relocation of the Company’s tax residence from 
Gibraltar to the UK. 

The Board considered there to be a number of advantages in 
the Company moving its central management and control to 
the UK and thereby become a UK tax resident. A key advantage 
was to improve the overall efficiency in the managing of the 
Company by removing the restriction of having to conduct all 
Board and Committee meetings outside of the UK. This would 
allow the Company to be managed more efficiently and should 
in turn reduce costs for the business. 

It was further considered that the move would allow for improved 
engagement with the London equity market and allow the 
Company to hold Shareholder meetings in the UK which 
should encourage greater participation in meetings, given the 
increased proportion of 888 Shareholders in the UK.

Furthermore, it was considered that there would be improved 
engagement with banking partners and legal financial advisers, 
plus the improved ability to enjoy the advantages of the UK 
as an established financial centre with a stable legal, tax and 
regulatory regime.

This was overwhelmingly supported by the Company’s 
shareholders with over 99% of total votes cast in favour. 

Division of Responsibilities
Chair and Chief Executive Officer 
The Chair and the Chief Executive Officer have a close working 
relationship to ensure the integrity of the Board’s decision-
making process and the successful delivery of 888’s strategy. 
However, there is a clear division of responsibilities between the 
Chair and the CEO, which the Board considers an important part 
of its corporate governance.

Lord Mendelsohn joined the Board as Chair Designate in 
September 2020, in order to have adequate time to build his 
relationship with the Chief Executive Officer and other executives 
prior to his appointment as Chair of the Board in March 2021 
replacing Mr. Mattingley, who stepped down from the Board. 
Mr Mattingley was not involved in the appointment of Lord 
Mendelsohn in accordance with standard corporate governance 
recommendations. 

On his appointment, the Board determined that Lord 
Mendelsohn was independent. In making this determination, 
the Board took into account the fact that he had a business 
relationship with the Company within the last three years in his 
capacity as co-founder of Oakvale Capital LLP, which provided 
the Company with financial advisory services. Nevertheless, the 
Board is of the view that Lord Mendelsohn is independent in light 
of steps taken by him in order to manage any potential conflicts 
of interest, which include stepping down from his role of Chair in 
Oakvale, settling his shares of Oakvale into a discretionary trust 
over which he has no control; he will furthermore recuse himself 
from any commercial discussions in the Company relating to the 
appointment of Oakvale as financial advisers in respect of future 
transactions.

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Reserved powers and delegation
A schedule of matters reserved to the Board has been 
adopted and is reviewed and updated regularly to align it with 
operational needs and the Board’s preference to monitor and, 
where appropriate, approve matters of substance to 888 as a 
whole. The most recent review and update was May 2021. Senior 
executives have given written undertakings to ensure compliance 
within their business operations with the Board’s formal schedule 
of matters reserved to it for decision or approval. 

Composition, Succession  
and Evaluation
Nominations Committee 
The Board established a nominations committee in 2020 to lead 
the process for Board appointments and work with the executive 
team on senior talent acquisition as well as succession planning 
(the “Nominations Committee”). 

Board composition
During 2021, the Board comprised the following Non-Executive 
Directors: Brian Mattingley, (Chair until 31 March 2021), Lord 
Mendelsohn (Chair from 31 March 2021), Anne de Kerckhove 
(Senior Independent Director from 17 March 2021), Mark 
Summerfield, Limor Ganot, Zvika Zivlin (until 20 May 2021), as 
well as Executive Directors Itai Pazner as Chief Executive Officer, 
and Yariv Dafna as Chief Financial Officer.

The biographical details of all of the Directors, setting out 
their relevant skills and experience and their professional 
commitments, are given on pages 62 and 63. 

Independent Directors 
Half of the Directors, excluding the Chair, are Non-Executive 
Directors determined by the Board to be independent for the 
purposes of the UK Corporate Governance Code. The Board 
is confident that Mark Summerfield, Limor Ganot, and Senior 
Independent Director Anne de Kerckhove, are and remain 
independent in character and judgement and that there are no 
relationships or circumstances which are likely to affect, or could 
appear to affect, their judgement.

The role of the Senior Independent Director is to provide 
a sounding board for the Chair, to evaluate the Chair’s 
performance and lead the Board’s succession planning, and to 
serve as an intermediary for the other Directors where necessary. 

The Nominations Committee assists the Board relating to the 
composition of the Board.  It is responsible for reviewing, from 
time to time, the structure of the Board, determining succession 
plans for the Chair and Chief Executive Officer, and identifying 
and recommending suitable candidates for appointment as 
Directors..The Nominations Committee is tasked with preparing  
a description of the role and the capabilities required for  
Board roles. 

The Nominations Committee’s terms of reference are available 
on the Company’s website, corporate.888.com.

The Nominations Committee is also responsible for pursuing 
diversity within the scope of its mandate, including setting 
measurable objectives and monitoring progress on achieving 
such objectives. In considering new Board appointments, 
diversity (including of gender, age and professional and 
educational background) is one of the criteria considered by the 
Nominations Committee in accordance with the Board’s Diversity 
Policy. The Company’s statement regarding diversity is set out in 
the ESG section of the Strategic Report on page 28 to 41. 

During the year, the Nominations Committee was comprised 
of independent Non-Executive Directors, Anne de Kerckhove 
(Chair), Zvika Zivlin (until 20 May 2021), Mark Summerfield, and 
Chair of the Board Brian Mattingley (until 31 March 2021).

In March 2021, the Nominations Committee oversaw the 
appointment of Lord Mendelsohn as Chair from his role of 
Chair Designate. The Nominations Committee completed a 
skills metrics and needs assessment with regards to the Non-
Executive Directors and has recommended that the Board add 
two additional Non-Executive Directors to deal with the growth of 
the company, the strategic focus on the US market, the creation 
of the ESG committee and the acquisition of William Hill. The two 
searches are at final stages.

888 HOLDINGS PLC Annual Report and Accounts 202168

CORPORATE GOVERNANCE STATEMENT cont.

The Board was satisfied that during 2021, steps were taken 
to promote the diversity objectives of the policy. The Group’s 
activities detailed in the ESG section on pages 28 to 41 support 
the Group’s diversity objectives. 

Amongst other matters, the Board is proud of the geographical 
diversity represented on the Board, which includes British, 
Israeli and European background Directors bringing diversity of 
thought and approach to the boardroom. Having said that, we 
are cognisant of the Parker Review recommendations regarding 
ethnic diversity and will also take these considerations into 
account in our future appointments 

The Board is pleased to confirm that it has achieved the 
Hampton-Alexander Review target of 33% female representation 
on the Board. Details of the Company’s diversity position and 
involvement of women in management of the Group are set out 
in the ESG section of the Strategic Report on pages 28 to 41.

Board evaluation
The Board has established a formal process for the annual 
evaluation of its performance, and the performance of its 
committees and individual Directors. The evaluation process 
covers a range of issues such as Board processes, composition, 
roles and responsibilities, agendas and committee processes,  
as well as Board dynamic and communication.

In January 2022, an external Board evaluation was carried out 
by Fidelio Partners. Following the evaluation, the Board was 
satisfied that each of the Non-Executive Directors continues to 
be effective and to demonstrate commitment to their respective 
roles, and proposes them for re-election or election at the 2022 
Annual General Meeting. The next Board evaluation is scheduled 
to be held in 2023.

Development and advice 
The Board understands that there should be a formal, 
rigorous and transparent procedure for the induction of new 
Directors, which has been formulated with the guidance of the 
Nominations Committee. 

The Chair regularly agrees and reviews each Director’s  
training and development needs. Members of the Board 
committees receive specific updates on matters that are 
relevant to their role. Members of the senior management  
team with responsibility for the Group’s business make  
periodic presentations at Board meetings about their  
functions, performance, markets and strategy. 

During 2021, the Nominations Committee’s work included  
the following:

•  Ensuring the smooth succession of Lord Mendelsohn from 

Chair Designate to Chair.

•  Monitoring the Board evaluation process which is described  

on this page. 

•  Implementing the Board’s diversity policy which is described 
below (including considering the gender balance of senior 
management and their direct reports).

•  Reviewing the composition of the Board including assessing 

any gaps in the balance of skills and experience. 

•  Supporting the development of a diverse pipeline of 

candidates for senior management.

•  Is currently undertaking the selection and appointment of two 

additional Non-Executive Directors. 

The Board has appointed the search firm Russell Reynolds 
Associates and Odgers Berndtson to assist the Nominations 
Committee’s work. The search firms are independent and have 
no connection with the Company.

Re-election and appointment of Directors
All Directors are subject to annual reappointment by 
shareholders in accordance with the provisions of the UK 
Corporate Governance Code. 

When proposing Directors for re-election, the Board rigorously 
reviews the performance of each Director and assesses whether 
the individual’s performance continues to be effective and that 
he or she continues to demonstrate commitment to the role, 
taking into account the need for progressive refreshing of  
the Board. 

The Board may appoint any person to be a Director of the 
Company and such Director shall hold office only until the next 
AGM, when he or she shall be eligible for election or re-election 
by the shareholders. 

Board diversity policy
The Group has adopted a Board Diversity Policy, which sets 
the Company’s aspiration for diversity of its Board without 
compromising on the quality or merit of candidates including 
their aptitude and ability. The policy refers to the diversity 
criteria of age, gender, ethnicity and educational and 
professional backgrounds. Whilst the policy seeks to ensure that 
appointments are based on the candidate’s strengths set by 
objective criteria including their past contributions and potential, 
the benefits of diversity are also regarded and decisions are 
not influenced by certain protected characteristics including 
gender, sexual orientation, marital or civil partnership status, 
gender reassignment, pregnancy, the undergoing of fertility 
or in vitro fertility treatment, parenthood, part-time or fixed-
term status, age, race, religion or belief, nationality, ethnicity, 
country of origin, place of residence, views, disability, trade union 
membership and political affiliation. Where appropriate, steps 
are taken to identify and remove unnecessary or unjustifiable 
barriers. The standards set out in the policy apply to the Board 
and its committees, which are the Company’s administrative, 
management and supervisory bodies.

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The terms of appointment for each Non-Executive Director, 
including expected time commitment are available for 
inspection at the Company’s registered office during normal 
business hours and at the AGM. 

Directors’ insurance cover
The Company has arranged and maintains, at its expense,  
a directors’ and officers’ liability insurance policy in respect  
of legal actions against its Directors, as recommended by the 
UK Corporate Governance Code. To the extent permitted by 
Gibraltar law, the Company may also indemnify the Directors. 
Neither the insurance nor the indemnity provides cover where  
a Director has acted fraudulently or dishonestly.

Remuneration
Remuneration Committee 
The Board has overall responsibility for determining the 
framework of executive remuneration and its cost. It is required 
to take account of any recommendation made by the 
Remuneration Committee in determining the remuneration, 
benefits and employment packages of the Executive Directors 
and senior management and the fees of the Chair.

During the year the Company’s Remuneration Committee 
comprised Independent Non-Executive Directors Zvika Zivlin 
(Chair until 20 May 2021), Anne de Kerchkove (Chair from 
20 May 2021), Mark Summerfield, Lord Mendelsohn (until his 
appointment as Chair on 31 March 2021) and Limor Ganot (from 
1 April 2021).

The Remuneration Committee determines the Chair’s and 
Executive Directors’ fees, whilst the Chair and the Executive 
Directors determine the fees paid to the Non-Executive Directors. 
Further details are provided on pages 92 and 93.

The Remuneration Committee was advised during 2021 by  
Korn Ferry. The remuneration consultant has no other connection 
with 888 or any of the Directors. Further details are provided on 
page 102.

All new long-term incentive schemes and significant changes to 
existing long-term incentive schemes are put to the shareholders 
of the Company for approval before they are adopted (save for 
certain circumstances as set out in the Listing Rules).

The Directors’ Remuneration Report, which outlines the 
Remuneration Committee’s work and details of Directors’ 
remuneration, is on pages 80 to 103. The Remuneration 
Committee’s terms of reference are available on the Company’s 
website, corporate.888.com.

Information and support 
All Directors have access to the advice and services of the 
Company Secretary1 and the Company’s nominated advisers, 
who are responsible for ensuring that Board procedures are 
followed. Directors are able to seek independent professional 
advice, if required, at the Company’s expense provided that they 
have first notified the Company of their intention to do so.

Under the direction of the Chair, the Company Secretary’s 
responsibilities include ensuring information flows within and 
between the Board, its Committees and senior management, 
as well as facilitating induction, evaluation and professional 
development activities, and advising the Board on corporate 
governance, legal and procedural matters. 

The appointment or removal of the Company Secretary  
is a matter for the Board as a whole. 

Conflicts of interest
Conflicts of interest of the Directors are dealt with in accordance 
with the procedures set out in the Articles and are monitored 
by the Chair. Specifically, a Director does not vote on Board or 
Committee resolutions in which they or persons connected with 
them have an interest (other than by virtue of a shareholding 
in the Company) which is to their knowledge material, except 
in specific limited circumstances. Such procedures operated 
effectively during the year.

Commitment 
The opportunity to hold office as Non-Executive Directors of 
other companies enables the Directors of 888 to broaden 
their experience and knowledge, which benefits the Company. 
Executive Directors may be allowed to accept non-executive 
appointments with the Board’s prior permission, so long as 
these are not likely to lead to any conflict of interest. Executive 
Directors may be required to account for fees received from 
such other companies. Non-Executive Directors are required 
to allocate sufficient time to perform all applicable roles and 
to both disclose any external appointments and consult with 
the Company prior to accepting any new major external 
appointments. 

The Chair has disclosed details of his other significant 
commitments to the Board during 2021 and these are detailed  
in his biography on page 62.

In order to manage any potential conflict of interest, 
Lord Mendelsohn stepped down from his role of Chair of 
Oakvale Capital LLP, and settled his shares in Oakvale into 
a discretionary trust over which he has no control; he will 
furthermore recuse himself from any commercial discussions 
in the Company relating to the appointment of Oakvale as 
financial advisers in respect of future transactions.

The Board considers that Lord Mendelsohn’s other commitments 
will not, interfere with the discharge of his responsibilities to the 
Group and is satisfied that he makes sufficient time available to 
serve 888 effectively. 

1  References in this Annual Report to Company Secretary refer to Herzog Fox & 

Neeman until November 2021 and Elizabeth Bisby therein afterwards. The Company 
Secretary for Gibraltar corporate purposes is Straits Secretaries (Gibraltar) Limited.

888 HOLDINGS PLC Annual Report and Accounts 202170

CORPORATE GOVERNANCE STATEMENT cont.

Audit, Risk and Internal Control
Risk management and internal control
The Directors acknowledge that they are responsible for the 
Company’s system of internal control, for setting policy on 
internal control and risk management, and for reviewing the 
effectiveness of internal control and risk management. 

The Directors monitor the Company’s systems of internal 
control and risk management on an ongoing basis, including 
identifying, evaluating and managing the significant risks faced 
by the Company. The Board believes that its risk management 
process accords with the FRC Guidance on Risk Management, 
Internal Control and Related Financial and Business Reporting 
and carries out an annual review of its effectiveness covering 
all material controls, including financial, operational and 
compliance controls.

The annual review considers individual risk control 
responsibilities, reporting lines and qualitative assessments of 
residual risks. Such a review was carried out in respect of the 
processes that were in place throughout 2021 up until the date 
of approval of the Annual Report and Accounts. No significant 
failings or weaknesses were identified in the review. 

It is management’s role to implement Board policies on risk  
and control, including reporting. The system of internal control is 
designed to manage rather than eliminate the risk of failure to 
achieve business objectives and can only provide reasonable, 
and not absolute, assurance against material misstatement  
or loss.

The Audit Committee also reviews the appropriateness and 
adequacy of systems of internal control and risk management in 
relation to the financial reporting process on an ongoing basis 
and makes recommendations to the Board based on its findings.

888’s internal control and risk management systems in relation  
to the process of preparing consolidated accounts include  
the following:

•  Identification of significant risk and control areas of relevance 

to Group-wide accounting processes;

•  Controls to monitor the consolidated accounting process 

and its results at the level of the Board and at the level of the 
companies included in the consolidated financial statements;

•  Preventative control measures in the finance and accounting 
systems of the Company and of the companies included in 
the consolidated financial statements and in the operative, 
performance-oriented processes that generate significant 
information for the preparation of the consolidated financial 
statements including the Strategic Report, including a 
separation of functions and pre-defined approval processes  
in relevant areas;

•  Measures that safeguard proper IT-based processing of 

matters and data relevant to accounting; and

•  Reporting information of companies around the Group which 

enable the Company to prepare consolidated financial 
statements including management accounts.

The reporting structure relating to all the companies included  
in the consolidated financial statements requires that  
significant risks are to be reported immediately to the  
Board on identification.

Audit Committee and auditors 
The Board has established an Audit Committee. Details of the 
Audit Committee’s functions, together with its specific activities 
in 2021, are set out in the Audit Committee Report on pages 104 
to 111.

During the year the Company’s Audit Committee comprised 
Mark Summerfield (Chair), Independent Non-Executive  
Directors Zvika Zivlin (until 20 May 2021), Anne de Kerckhove, 
Lord Mendelsohn (until 31 March 2021) and Limor Ganot  
(from 1 April 2021). 

During 2021, Deloitte carried out the Company’s internal audit 
function, reporting to the Audit Committee; during 2021, the 
internal auditor provided 12 reports to the Audit Committee  
and discussed the internal audit working plan for 2022. 

Details of the Company’s risk management strategy and the 
Board’s assessment of the Company’s viability in light of its risks 
are set out on pages 50 to 59.

Whistleblowing policy 
The Company’s whistleblowing policy sets out the overall 
responsibility of the Board (through its Audit Committee) 
for implementation of the policy, but notes that the Board 
has delegated day-to-day responsibility for overseeing and 
implementing it to the compliance officer who is also Head of 
Regulatory Affairs and Group Compliance Officer. The policy is 
reviewed annually and was last updated in January 2022. The 
policy provides that where an employee is not comfortable 
making an identified disclosure in the standard manner (i.e. 
to his/her respective direct line manager, another manager 
in his/her subsidiary, the human resources department or the 
compliance manager), disclosure can be made anonymously 
through a designated portal on the Company’s website. Whilst 
employees are permitted to make disclosures anonymously, 
disclosing employees are encouraged to reveal their identity 
to the compliance officer in order to allow a full and proper 
investigation to take place. Where a disclosing employee’s 
identity is revealed, the Company will make its best effort, 
considering the circumstances and applicable law, to preserve 
confidentiality of such disclosure. The Board commits to 
investigating all disclosures fully, fairly, quickly and, where 
circumstances permit, confidentially. Undertakings are made 
to employees who raise genuinely held concerns in good faith 
under the procedure that they will not be dismissed or subject to 
any discrimination or victimisation as a result of his/her action. 
Employees of the Group are regularly sent reminders regarding 
the whistleblowing policy as part of general refreshers of various 
Group policies.

No whistleblowing incidents were internally reported by the 
Company’s employees during 2021 and up to the date of this 
Annual Report.

Compliance with statutory provisions
As the Company is registered in Gibraltar, it is subject to 
compliance with Gibraltar statutory requirements. The main 
corporate legislation relevant to the Company in Gibraltar 
is the Gibraltar Companies Act 2014. The Company is in full 
compliance with the Gibraltar Companies Act.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Going concern and viability statements
The going concern and viability statements required to be 
included in the Annual Report pursuant to the UK Corporate 
Governance Code are on page 60, and are incorporated in this 
Directors’ Report by reference.

The Non-Executive Directors are available to talk to shareholders 
if they have any issues or concerns or if there are any matters 
where contact with the Chair, Chief Executive Officer and Chief 
Financial Officer is inappropriate or where such contact has 
failed to resolve the issue.

Principal risks and uncertainties
The principal risks and uncertainties faced by the Group  
are disclosed in the Risk Management Strategy report on  
pages 50 to 59.

Dividend policy
The Company’s policy, as stated in its IPO Prospectus, is to 
distribute 50% of its adjusted profit after tax each year.

Gaming Compliance Committee 
In accordance with Nevada Gaming Control Board requirements, 
the Board has appointed a Gaming Compliance Committee. 
Its current members are Mark Summerfield and Yariv Dafna, in 
addition to an external leading Nevada lawyer, Michael Alonso, 
who chairs the Committee. 

The Gaming Compliance Committee is entrusted with making 
sure that the Group’s licensed gaming activity is carried out 
with honesty and integrity, in accordance with high moral, legal 
and ethical standards, and free from criminal and corruptive 
elements. As such, the Committee is responsible and has the 
power to identify and evaluate situations arising in the course 
of the Company’s and its affiliates’ business that may adversely 
affect the objectives of gaming control. 

The Committee is not intended to displace the Board or the 
Company’s executive officers with decision-making authority, 
but is intended to serve as an advisory body to better ensure 
achievement of the Company’s goals of avoiding unsuitable 
situations and in entering into relationships exclusively with 
suitable persons. 

The Committee’s work is being done independently and 
impartially. To this end, its members are appointed by and  
report directly to the Board of Directors.

Relations with shareholders and key  
financial audiences
The Company maintains an active and regular dialogue  
with principal and institutional shareholders and sell-side 
analysts through a planned programme of investor relations  
and financial PR activity. In 2021 the Company established  
an Investor Relations team to ensure sufficient time and 
resources were committed to relations with shareholders  
and key financial audiences. 

The Board keeps up to date with the views of major 
shareholders through meetings and discussions with shareholder 
representatives throughout the year. The outcome of this 
dialogue and these meetings is reported to the Board. The 
programme includes formal presentations of full year and interim 
results, analysts’ conference calls and periodic roadshows and 
discussion of the Company’s strategy and governance. Details  
of engagement with shareholders during 2021 are set out on 
pages 48 and 49.

Subject to any COVID-19 related restrictions that might be 
in place, all shareholders are welcome to attend the 2022 
Annual General Meeting (scheduled to be held in June 2022) 
and private investors are encouraged to take advantage of 
the opportunity given to ask questions. The majority of Board 
members (including the Chairs of the Audit, Remuneration 
and Nominations Committees) will attend the meeting and be 
available to answer questions.

Environment, Social and Governance statement
The Board has established an ESG Committee which receives 
quarterly reports on the Group’s activities in this area. The 
Committee is chaired by the Chair, Lord Mendelsohn. The CEO is 
the Director responsible for monitoring ESG responsibility within 
888. Further details are set out in the ESG Strategy section on 
pages 28 to 41.

Other disclosures
The following matters can be found in this report on the following 
pages:

Applicable sub-paragraph within LR 9.8.4

(1)  Interest capitalised by the Group
(2)  Publication of unaudited financial information
(3)   Details of long-term incentive schemes only 

involving a Director 

(4)  Waiver of emoluments by a Director
(5)  Waiver of future emoluments by a Director
(6)  Non pro-rata allotments for cash (issuer)
(7)   Non pro-rata allotments for cash by major 

subsidiaries

(8)   Parent participation in a placing by a listed 

subsidiary

(9)   Contracts of significance
(10)  Provision of services by a controlling 

shareholder

(11)   Shareholder waivers of dividends
(12)  Shareholder waivers of future dividends
(13)  Agreements with controlling shareholders

Disclosure
provided

N/A
N/A 

N/A
N/A
N/A
N/A

N/A

N/A
N/A

N/A
N/A
N/A
N/A

On behalf of the Board:

LORD MENDELSOHN
Chair

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 202172

DIRECTORS’ REPORT

The Directors submit to the members their Annual Report and 
Accounts of the Group for the year ended 31 December 2021. 
The Strategic Report, Corporate Governance Statement and 
Directors’ Remuneration Report on pages 02 to 61, 64 to 71  
and 80 to 103 respectively, form part of this Directors’ Report.

Results 
The Group’s profit after tax for the financial year of US$68,9 
million (2020: US$11.3 million) is reported in the consolidated 
income statement on page 122. The Board of Directors is 
not recommending a final dividend to be paid, in light of the 
potential capital requirements expected as part of the pending 
William Hill transaction. As a result, the total dividend for the  
year is 4.5¢ per share (2020: 18.0¢ per share). 

Directors and their interests
Biographical details of the current Board of Directors, setting 
out their relevant skills and experience and their professional 
commitments, are shown on pages 62 and 63. The Directors 
who served during the year are shown below. In line with the UK 
Corporate Governance Code and as required by the Company’s 
Memorandum & Articles of Association (“Articles”), all Directors 
retire at each Annual General Meeting and those who wish to 
continue to serve offer themselves for re-election.

Lord Mendelsohn (first appointed 23 September 2020 as  
Chair Designate and appointed as Chair on 31 March 2021).

•  Itai Pazner (first appointed 8 March 2019).

•  Yariv Dafna (first appointed 1 November 2020).

•  Mark Summerfield (first appointed on 5 September 2019).

•  Anne de Kerckhove (first appointed 28 November 2017).

•  Limor Ganot (first appointed 1 August 2020).

•  Brian Mattingley (first appointed 30 August 2005, stepped 

down 31 March 2021).

•  Zvika Zivlin (first appointed 9 May 2017, stepped down  

20 May 2021).

The beneficial and non-beneficial interests of the Directors and 
their closely associated persons (pursuant to Article 19 of the 
European Market Abuse Regulation) in shares of the Company 
are set out in the Directors’ Remuneration Report on pages 80  
to 103. There has been no change in the interests of Directors  
in shares of the Company between 31 December 2021 and  
the date of this Report. Except as noted above, none of the 
Directors had any interests in the shares of the Company or  
in any material contract or arrangement with the Company  
or any of its subsidiaries.

Share capital
Changes in share capital of the Company during the financial 
year are given in the Consolidated Statement of Changes in 
Equity. As at 31 December 2021, the issued share capital of  
the Company comprised 372,759,202 ordinary shares of  
GBP £0.005 each (“Ordinary Shares”).

At the Annual General Meeting held in May 2021, the Board 
was empowered to allot securities of a value up to 66.66% of 
the Company’s ordinary share capital in issue as at 31 March 
2021, provided that, in accordance with institutional guidelines 
issued by the Investment Association, this would permit up to 
a maximum nominal value of £1,237,054.92 (66.66%) to be 
allotted pursuant to a rights issue. Furthermore, the Board was 
empowered to allot equity securities of the Company for cash 
without application of pre-emptive rights under the Articles, 
provided that such power is limited:

(a)  to the allotment of equity securities in connection with 

an offer or issue of equity securities to or in favour of: 
(i) Ordinary Shareholders where the equity securities 
respectively attributable to the interests of all Ordinary 
Shareholders are proportionate (as nearly as may be) 
to the respective numbers of Ordinary Shares held by 
them; and (ii) holders of other equity securities if this is 
required by the rights of those securities, or if the Directors 
consider it necessary, as permitted by the rights of those 
securities; so that the Directors may make such exclusions 
or other arrangements as they consider expedient in 
relation to treasury shares, fractional entitlements, record 
dates, shares represented by depositary receipts, legal 
or practical problems under the laws in any territory or 
the requirements of any relevant regulatory body or stock 
exchange or any other matter;

(b)  to the allotment (otherwise than pursuant to sub-

paragraphs (a) above and (c) below) of equity securities 
up to an aggregate nominal value of £92,788.40; and

(c)  to the allotment (otherwise than pursuant to sub-

paragraphs (a) and (b) above) of equity securities 
in connection with an acquisition or specified capital 
investment up to an aggregate nominal value of 
£92,788.40;

and shall expire upon the earlier of: (i) the conclusion of the  
next Annual General Meeting of the Company after passing  
the resolution, save that the Company may before such expiry 
make an offer or agreement which would or might require  
equity securities to be allotted after such expiry and the Board 
may allot equity securities in pursuance of such an offer or 
agreement as if the power conferred thereby had not expired; 
and (ii) 30 June 2022. 

In paragraph (c) “specified capital investment” means one 
or more specific capital investments in respect of which 
sufficient information regarding the effect of the transaction 
on the Company, the assets the subject of the transaction and 
(where appropriate) the profits attributable to those assets is 
made available to shareholders to enable them to reach an 
assessment of the potential return.

In 2021, the Company did not exercise any of the foregoing 
powers and authorities. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Share buyback authority
At the Annual General Meeting held in May 2021, the Board 
was authorised to make market purchases of up to 37,115,359 of 
its ordinary shares at a minimum price per share (exclusive of 
expenses) of £0.005 and a maximum price per share (exclusive 
of expenses) of the highest of 105% of the average of the 
middle market quotations of an ordinary share in the Company 
as derived from the London Stock Exchange Daily Official List for 
the five business days immediately preceding the day on which 
the ordinary share is contracted to be purchased, the price of 
the last independent trade of an ordinary share, and the highest 
current independent bid for an ordinary share in the Company 
as derived from the London Stock Exchange Trading System.

The authority expires upon the earlier of: (i) the conclusion  
of the next Annual General Meeting of the Company; and (ii) 
30 June 2022, unless previously renewed, varied or revoked by 
the Company at a general meeting; and a contract to purchase 
shares under the authority may be made prior to the expiry  
of the authority, and concluded in whole or in part after the 
expiry of the authority, and the Company may purchase its 
ordinary shares in pursuance of any such contract. In 2021, the 
Company did not seek exercise any of the foregoing powers  
and authorities.

Rights attaching to ordinary shares in the Company 
The rights and obligations attaching to ordinary shares are set 
out in the Articles. 

Holders of Ordinary Shares are entitled to attend and speak 
at general meetings, to appoint one or more proxies and to 
exercise voting rights. Holders of Ordinary Shares may receive 
a dividend and on liquidation may share in the Company’s 
assets. Holders of Ordinary Shares are entitled to receive the 
Annual Report. Subject to meeting certain thresholds, holders 
of Ordinary Shares may requisition a general meeting or the 
proposal of resolutions at general meetings.

Memorandum and Articles of Association
The Articles can only be amended by a special resolution  
at a general meeting of shareholders. The Articles of  
Association of the Company were amended by special  
resolution at an Extraordinary General Meeting of the  
Company on 16 December 2021. 

Restrictions on transfer of shares and limitations  
on holdings
There are no restrictions on transfer or limitations on the holding 
of Ordinary Shares other than under restrictions imposed by law 
or regulation (for example, insider trading laws) or pursuant to 
the Company’s share dealing code. 

Requirements of gaming regulations
Amongst others, the Group: 

(i)  holds a licence from the Nevada Gaming Commission 

as the sole shareholder of an Interactive Gaming Service 
Provider licensee, and as such is subject to the Nevada 
Gaming Control Act and to the licensing and regulatory 
control of the Nevada State Gaming Control Board and  
the Nevada Gaming Commission;

(ii)  holds a Casino Service Industry Enterprise licence in New 

Jersey, and as such is subject to the New Jersey Casino 
Control Act and to the licensing and regulatory control of 
the New Jersey Division of Gaming Enforcement; 

(iii)  holds a Gaming Vendor Licence from the Delaware 
Department of Finance, State Lottery Office, and as 
such is subject to Title 29 of the Delaware Code and 
to the licensing and regulatory control of the Delaware 
Department of Finance, State Lottery Office; 

(iv)  holds an Interactive Gaming Manufacturer licence from the 

Pennsylvania Gaming Control Board and as such subject 
to Title 4 of the Pennsylvania Consolidated Statutes and 
to the licensing and regulatory control of the Pennsylvania 
Gaming Control Board;

(v)  holds a Temporary Internet Sports Betting Operator sports 

betting licence from the Division of Gaming of the Colorado 
Department of Revenue, and as such subject to Title 44 
of the Colorado Revised Statutes and to the licensing and 
regulatory control of the Division of Gaming of the Colorado 
Department of Revenue; 

(vi)   holds a Provisional Internet Gaming Supplier Licence from 
the Michigan Gaming Control Board, and as such subject 
to the Lawful Internet Gaming Act and to the licensing and 
regulatory control of the Michigan Gaming Control Board; 
and

(vii)  holds a Temporary Sports Betting Permit from the Virginia 

Lottery Board, and as such subject to Title 58.1 of the Code 
of Virginia and to the licensing and regulatory control of the 
Virginia Lottery Board.

The Company and holders of Ordinary Shares therein may also 
in the future be subject to similar restrictions in other jurisdictions 
where the Group secures a gaming licence.

The criteria used by relevant regulatory authorities to make 
determinations as to suitability of an applicant for licensure 
varies from jurisdiction to jurisdiction, but generally require 
the submission of detailed personal and financial information 
followed by a thorough investigation. Gaming authorities have 
very broad discretion in determining whether an applicant 
(corporate or individual) qualifies for licensing or should be 
found suitable. 

888 HOLDINGS PLC Annual Report and Accounts 202174

DIRECTORS’ REPORT cont.

Many jurisdictions require any person who acquires beneficial 
ownership of more than a certain percentage (typically 5%, 
and in some cases a smaller percentage) of the Company’s 
securities, to report the acquisition to the gaming authorities 
and apply for a finding of suitability. Many gaming authorities 
allow an “institutional investor” to apply for a waiver that allows 
such institutional investor to acquire up to a certain percentage 
of securities without applying for a finding of suitability, subject 
to the fulfilment of certain conditions. In some jurisdictions, 
suitability investigations may require extensive personal and 
financial disclosure. The failure of any such individuals or entities 
to submit to such background checks and provide the required 
disclosure could jeopardise the Group’s eligibility for a required 
licence or approval. 

Any person who is found unsuitable by a relevant gaming 
authority may be prohibited by applicable gaming laws or 
regulations from holding, directly or indirectly, the beneficial 
ownership of any of the Company’s securities.

The Articles include provisions to ensure that 888 has  
the required powers to continue to comply with applicable 
gaming regulations. 

These provisions include providing the Company, in the event  
of a Shareholder Regulatory Event (as defined in the Articles), 
with the right to:

(a)   suspend certain rights of its members who do not comply 

with the provisions of the gaming regulations (the Affected 
Members);

(b)  require such Affected Members to dispose of their Ordinary 

Shares; and

(c)  subject to (b) above, dispose of the Ordinary Shares of 

such Affected Members.

The Company considers that these rights are required in order 
to mitigate the risk that an interest in Ordinary Shares held 
by a particular person could lead to action being taken by a 
relevant Regulatory Authority (as defined in the Articles) which 
in turn could lead to the withdrawal of existing licences held by 
the Group or the exclusion of being awarded further licences in 
other jurisdictions that the Group seeks to pursue. This potential 
Regulatory Authority action could therefore cause substantial 
damage to the Group’s business or prospects.

Entities holding Company shares on behalf of 
Group employees
At 31 December 2021, Virtual Share Services Limited (a wholly 
owned subsidiary of the Company) held 374,488 Ordinary Shares 
in its administrative capacity in connection with the 888 Holdings 
plc Long Term Incentive Plan 2015 and Deferred Share Bonus 
Plan. Full details are set out in note 23. 

Substantial shareholdings
The Company has been notified of the following interests in 5% or more of its share capital under Disclosure Guidance and 
Transparency Rules (DTR) Rule 5 of the UK Financial Conduct Authority:

Principal Shareholders

Number of
shares/applicable
financial
instruments

% issued 
share capital

Nature 
of Holding

As at 31 December 2021
Sinitus Nominees Limited in trust on behalf of Dalia Shaked
Abrdn plc
Following 31 December 2021 and prior to publication of this Annual Report
Abrdn plc

86,283,534
32,511,554

23.15%
8.73% 

Indirect
Indirect

30,536,316

8.07%

Indirect

Other than as stated above, between 31 December 2021  
and the date of this Annual Report, no further notifications were 
received regarding holdings comprising 5.0% of the Company’s 
issued share capital. Information provided to the Company 
pursuant to the DTRs is publicly available via the regulatory 
information services and the Company’s corporate website 
corporate.888.com.

Shareholder agreements and consent requirements 
There are no known arrangements under which financial rights 
are held by a person other than the holder of the shares. 

Relationship Agreement 
The Company is a party to a relationship agreement with, 
among others, Sinitus Nominees Limited as trustee for 
Dalia Shaked (“DS Trust”) dated 14 September 2005 which 
was amended on 16 July 2015 (the “Amended Relationship 
Agreement”). The O Shaked Shares Trust and the Ben Yitzhak 
Family Shares Trust (together with Dalia Shaked Bare Trust, the 
“Principal Shareholder Trusts”) are also party to the Amended 
Relationship Agreement but are no longer bound by certain 
material provisions since they are no longer shareholders  
of the Company.

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The Amended Relationship Agreement includes the following 
provisions in respect of the independence of the Company  
(in accordance with the UK Listing Rules) which provide that  
DS Trust shall, and shall procure as far as it is legally able, that 
its respective associates: 

•  conduct all transactions and relationships with 888 Holdings 
plc and any member of the Group on an arm’s length basis 
and on a normal commercial basis; 

•  not take any action which precludes or inhibits 888 Holdings 

plc, or any member of the Group, from carrying on its business 
independently of it; 

•  not take any action that would have the effect of preventing 
the Company, or any member of the Group, from complying 
with its obligations under the UK Listing Rules; and 

•  not propose or procure the proposal of any shareholder 

resolution which is intended, or appears to be intended, to 
circumvent any proper application of the UK Listing Rules. 

It further provides that the DS Trust will not solicit Group 
employees without consent, that only independent directors can 
vote on proposals to further amend the Amended Relationship 
Agreement, that the DS Trust will consult the Company prior to 
disposing of a significant number of shares in order to maintain 
an orderly market and shall not disclose confidential information 
unless required to do so by law or relevant regulation or having 
first received the Company’s consent. 

The Amended Relationship Agreement also includes restrictions 
on the DS Trust’s power to appoint Directors and includes 
obligations on the DS Trust to exercise its voting rights to  
ensure that the majority of the Board, excluding the Chair,  
is independent. 

The DS Trust can nominate a Non-Executive Director for 
appointment to the Board. In the event that this right is 
exercised and it results in fewer than half the Board (excluding 
the Chair of the Board) being Independent Directors, such 
appointment shall only become effective upon the appointment 
to the Board of an additional Independent Director acceptable 
to the Nominations Committee. There are no such nominated 
Directors at present. 

Such restrictions and obligations apply in respect of the DS Trust 
whilst it holds not less than 7.5% of the issued share capital of 
the Company. 

The obligations of the parties to the Amended Relationship 
Agreement are at all times subject to all relevant legal and 
regulatory requirements and obligations of the parties thereto  
in the United Kingdom, Gibraltar or elsewhere. 

Confirmation of independence 
The Board confirms that as of the date of this Annual Report, 
and during the entirety of 2021, the Company had no controlling 
shareholder. Therefore, no confirmation of independence is 
required pursuant to UK Listing Rule 9.8.4 R (14). 

Shareholders’ Agreements
There are no known Shareholders’ Agreements in force between 
shareholders of the Company. 

Change of control 
A change of control in the Company may, in the event of failure 
to fulfil any applicable consent requirement, give rise to certain 
revocation or termination rights under the Group’s gaming 
licences or certain contracts to which Group companies are  
a party.

Political donations
In accordance with its Political Involvement Policy, the Group did 
not make any donations to any political party (including any 
non-EU political party) or organisation or independent election 
candidate or incur any political expenditure during the year. 

Political involvement and anti-corruption activities
888 has a zero-tolerance approach to bribery and corruption 
and comply strictly with all relevant laws. 888 has adopted 
an Anti-Bribery Policy which applies to all 888 employers and 
is overseen by the Board. The policy includes 888’s rules with 
regard to the giving and receiving of gifts, business hospitality 
and other payments, with particular focus on transactions with 
government-related entities and intermediaries. The policy 
can be read in full on the 888 corporate website. 888 carries 
out a comprehensive due diligence process of potential high-
risk business associates, which includes certain government 
related transactions and certain intermediaries. 888 also clearly 
communicates its policy to its suppliers and employees and 
carries out staff training on the topic.

During 2021, no instances of noncompliance with the policy 
arose, and no fines, penalties or settlements were received or 
entered into in connection with bribery and corruption matters. 
We have also adopted a political involvement policy, which 
is publicly available on the 888 corporate website. Under this 
policy, we do not generally engage in political matters other 
than lawful lobbying in connection with our business. 888 
was not involved in political matters and did not make fiscal 
contributions.

Respecting local tax regimes and paying our fair share is a 
fundamental responsibility of the Company to the communities 
on which we rely. During the year the Group made fiscal 
contributions totalling US$196.4 million (2020: US$1167.2 million) 
comprising corporation tax of US$12.4 million (2020: US$15.4 
million) and gaming duties of US$184.0 million (2020: US$151.8 
million).

Financial instruments
The Company considers the Group’s exposure to financial 
risks, including exposure to specific countries and trading 
counterparties, to be low. Whilst the Company is exposed to 
multiple currencies both in regards to its revenue and costs, 
it enjoys a partial natural hedge where the same currencies 
appear both in its revenues and costs. The Board reviews the 
Company’s exposure to currency risk on an ongoing basis with a 
view to taking such action as required from time to time. Further 
information on the Group’s use of financial instruments is set out 
in note 25 to the annual accounts on pages 154 to 158. 

888 HOLDINGS PLC Annual Report and Accounts 202176

DIRECTORS’ REPORT cont.

Directors’ indemnities
The Articles permit the Company to indemnify its Directors 
in certain circumstances, as well as to provide insurance for 
the benefit of its Directors. The Company has entered into 
qualifying third-party indemnity arrangements for the benefit 
of all of its Directors in a form and scope which comply with the 
requirements of the UK Companies Act 2006 and the Gibraltar 
Companies Act 2014 which were in force from 1 November 
2017 (or subsequently, with respect to subsequently appointed 
Directors) and remain in force. 

Corporate governance
The corporate governance statement is on pages 64 and 71  
and is incorporated in this Directors’ Report by reference. 

Going concern and viability statements
The going concern and viability statements required to be 
included in the Annual Report pursuant to the UK Corporate 
Governance Code are on pages 108 and 60 and 61 respectively, 
and are incorporated in this Directors’ Report by reference. 

Principal subsidiary undertakings
The principal subsidiary undertakings are listed on note 22.

Research and development activities
Product and content leadership is a key pillar of the Group’s 
growth strategy, and as such, investment in research and 
development is a critical area of focus for the Group. Our mission 
is to lead the online gambling world in creating the best betting 
and gaming experiences, and 888 places significant emphasis 
on the development of best-in-class products. Approximately 
40% of total employment costs relate to staff involved in R&D 
activities, and R&D staff costs increased by 15% over 2021, 
reflecting the increased scale of the business and additional 
investment in product and content. 

Our major achievements during the year include the following:

US
During the year the Group invested significant resources in 
building a platform for future growth in the US, including setting 
up cloud infrastructure to enable faster rollout of future states, 
and creating localised versions of its apps. In June 2021 the 
Group signed a long-term partnership with Sports Illustrated to 
launch SI Sportsbook, which went live in Colorado in September 
2021 following investment in rebranding the in-house sports 
platform and adapting it to suit the Colorado regulations and 
local customer preferences. 

As part of its B2B relationship with the World Series of Poker the 
Group also launched its Poker8 platform into the US for the first 
time in Pennsylvania, and undertook development work to ensure 
it is ready to launch in Michigan subject to regulatory approval. 

Casino 
During 2021, the Group greatly increased the volume and 
quality of games and game providers, deployed across multiple 
markets, with an emphasis on greater localization in key markets 
and standardized integration with key providers. Our live casino 
offering also grew, with diversification of our provider base and 
the roll-out of additional live tables, AI-driven personalisation, 
and unique features such as embedded live casino, which 
enables players to watch a video stream of certain casino 
games whilst navigating through the homepage, without having 
to enter the game first.

Along with the improved third party content, our in-house studio, 
Section8, which provides the Group with high-performance 
exclusive content, continued to produce highly popular games 
throughout 2021, with leading new titles including Mad Mad Fury 
Roads, Book of Scrolls, and Millionaire Genie MegawaysTM, a 
megawaysTM version of its popular Millionaire Genie game.

Sport 
We successfully migrated the majority of our betting business 
to our in-house platform during early 2021, and during the 
year invested in the development of the platform to support 
the migration of 888sport.es in Spain in early 2022. The new 
platform provides customers with a quicker and simpler user 
experience with greater levels of personalisation. The cutting-
edge sportsbook platform offers customers a wide variety of 
betting markets and unique products such as BetFinder, BetFeed 
and BetBuilder, as well as personalised recommendations. During 
the year the Group also invested in redesigning the betslip user 
interface to improve ease of use. 

Poker 
We continue to launch new features to our mobile-first 
recreational focused poker offering, designed to enhance the 
gameplay and mirror the real-life poker experience with a 
focus on social engagement. New features in 2021 included 
Broadcasting, allowing ‘cards up’ streaming on social media, 
and the Show/muck card, giving the ability to reveal just a single 
card at the end of the hand. The Group also invested in creating 
a unified client for poker, allowing it to offer popular Blast games 
directly within the 888sport app, opposed to having to be 
redirected to the poker app.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Regulation
UK
As a result of changes to the industry codes of practice around 
game design, the Group adapted its full suite of casino games 
to comply with the new game design criteria, including minimum 
spin speeds of 2.5 seconds, the removal of autoplay, and clear 
display of game session length and win/loss position. 

Germany
Following the receipt of its sports betting licence in Germany 
during 2021, the Group launched 888sport.de, which is 
tailormade for the German market including localised sports 
betting markets, together with the relevant regulatory restrictions 
around certain markets offerings and integrating the required 
safer gambling features. 

Netherlands
The Group undertook significant development work towards the 
end of 2021 in order to ready the business for applying for a 
licence in the Netherlands and creating localised versions of its 
website and applications, where the Group aims to launch in the 
second half of 2022 subject to regulatory approval.

Ontario, Canada
The Group undertook significant development work during 2021 
to ready itself for launching in Ontario on a locally licensed basis, 
which it expects to do during the first half of 2022 subject to 
regulatory approval. This included creating localised versions 
of its website and applications, together with the relevant safer 
gambling processes, customer flows and third-party integrations. 

Greenhouse gas emissions
Details of 888’s greenhouse gas emissions are set out in the ESG 
section of the Strategic Report on pages 28 to 41.

Post-period events
On 1 March 2022, the UKGC published a statement on its 
website related to its investigation following its 2020 compliance 
assessment of the Group, which outlined certain shortcomings 
in respect of former safer gambling and anti-money laundering 
policies, procedures and controls of the Group and pursuant 
to which 888 was fined £9.4 million. 888 took immediate and 
appropriate actions to improve the relevant internal policies 
and procedures to ensure it is fully compliant with its licensing 
obligations. The fine has been recorded as a provision in note 19 
of the financial statements.

Since January 2022, as resolved at an extraordinary general 
meeting of the Company on 16 December 2021, the affairs 
of the Company have been conducted so that the central 
management and control of the Company is exercised in the 
United Kingdom. As a result, from January 2022 the Company 
has ceased to be treated as Gibraltar tax resident and instead 
has been treated as resident in the United Kingdom for tax 
purposes.

Future developments
Likely future developments in the business of the Group are set 
out in the Strategic Report on page 06.

888 HOLDINGS PLC Annual Report and Accounts 202178

DIRECTORS’ REPORT cont.

Auditors
A resolution for the reappointment of Ernst and Young LLP and 
EY Limited, Gibraltar, (together, EY), as auditors of the Company 
will be proposed at the 2022 Annual General Meeting.

During the year ended 31 December 2021, Ernst and Young LLP 
was reappointed as auditor for the purposes of the Company 
preparing financial statements as required pursuant to the 
UK Listing Rules and the DTRs. EY Limited, Gibraltar, which is 
approved as a registered auditor under the Gibraltar Financial 
Services (Auditors) Act 2009, is the statutory auditor of the 
Company including for the purposes of issuing an audit report 
pursuant to the Gibraltar Companies Act 2014.

Details of audit and non-audit fees charged by EY to the 
Company are set out on page 104 of the Audit Committee 
Report.

Directors’ statement of responsibilities
The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
Gibraltar law and regulations. 

Company law requires the directors to prepare financial 
statements for each financial year. Under that law, the 
Directors have elected to prepare the Group and parent 
company financial statements in accordance with international 
accounting standards in conformity with the requirements of 
the Gibraltar Companies Act 2014. Under company law, the 
Directors must not approve the financial statements unless they 
are satisfied that they give a true and fair view of the state of 
affairs of the Group and the Company and of the profit or loss of 
the Group and the Company for that period. 

Under the Financial Conduct Authority’s Disclosure Guidance 
and Transparency Rules, Group financial statements are required 
to be prepared in accordance with UK adopted international 
financial reporting standards (IFRSs).

In preparing these financial statements the Directors are 
required to:

•  select suitable accounting policies in accordance with IAS 8 
Accounting Policies, Changes in Accounting Estimates and 
Errors and then apply them consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information;

•  provide additional disclosures when compliance with the 

specific requirements in IFRSs is insufficient to enable users to 
understand the impact of particular transactions, other events 
and conditions on the Group and Company financial position 
and financial performance; 

•  in respect of the Group financial statements, state whether 
international accounting standards in conformity with the 
requirements of the Gibraltar Companies Act 2014 and 
UK adopted IFRSs have been followed, subject to any 
material departures disclosed and explained in the financial 
statements;

•  in respect of the parent company financial statements, state 

whether international accounting standards in conformity with 
the requirements of the Gibraltar Companies Act 2014, have 
been followed, subject to any material departures disclosed 
and explained in the financial statements; and

•  prepare the financial statements on the going concern basis 
unless it is appropriate to presume that the company and/or 
the Group will not continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
and Group’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Company and the Group 
and enable them to ensure that the Company and the Group 
financial statements comply with the Gibraltar Companies Act 
2014. They are also responsible for safeguarding the assets of 
the Group and parent company and for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ Report, 
Directors’ Remuneration Report and Corporate Governance 
Statement that comply with that law and those regulations.  
The Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Directors’ responsibility statement (DTR 4.1)
The Directors confirm, to the best of their knowledge:

•  that the consolidated financial statements, prepared in 
accordance with international accounting standards in 
conformity with the requirements of the Gibraltar Companies 
Act 2014 and UK adopted IFRSs give a true and fair view of 
the assets, liabilities, financial position and profit of the parent 
company and undertakings included in the consolidation 
taken as a whole; 

•  that the Annual Report, including the Strategic Report, includes 

a fair review of the development and performance of the 
business and the position of the Company and undertakings 
included in the consolidation taken as a whole, together with 
a description of the principal risks and uncertainties that they 
face; and

•  that they consider the Annual Report, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position, 
performance, business model and strategy.

All of the current Directors have taken all the steps that they 
ought to have taken as Directors to make themselves aware 
of any information needed by the Company’s auditors for the 
purposes of their audit, and to establish that the auditors are 
aware of that information. The Directors are not aware of any 
relevant audit information of which the auditors are unaware.

On behalf of the Board: 

ITAI PAZNER
Chief Executive Officer

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 202180

DIRECTORS’ REMUNERATION REPORT

Annual statement
Dear Shareholder,
I am pleased to present the Directors’ Remuneration Report 
for the year ended 31 December 2021, my first since becoming 
Committee Chair at the 2021 AGM on Zvika Zivlin’s retirement 
from the Board. I would like to thank Zvika for his chairmanship 
of the Committee. 

As a company incorporated in Gibraltar, 888 Holdings plc is 
not bound by UK law or regulation in the area of Directors’ 
remuneration to the same extent that it applies to UK 
incorporated companies. However, by virtue of 888’s Premium 
Listing on the London Stock Exchange and reflecting the 
Committee’s approach to good governance and investor 
expectation, we have prepared this report in line with the 
requirements of the Directors’ Remuneration Reporting 
regulations. 

2021 AGM
Last year we consulted with shareholders regarding some 
changes to our CEO’s remuneration package and brought a new 
Directors’ Remuneration Policy to our 2021 AGM for approval. 
Shareholders were largely supportive of the changes made and 
the Policy was approved with 75.7% votes in favour. The Board 
understood from our engagement that some shareholders and 
one of the proxy agencies had concerns about the proposals. 
We have sought to address the concerns raised about annual 
bonus disclosure by providing greater detail of performance 
against our strategic objectives for the FY21 annual bonus. We 
also listened to concerns from some shareholders that the 
Policy does not require a percentage of every bonus paid to 
be deferred into shares but only bonus in excess of a threshold. 
This year, under our current structure the CEO is deferring 36% 
of his bonus and the CFO 24% into shares. The Committee is 
comfortable for FY21 that this bonus deferral, when taken with 
other elements of our policy including 2022 incentives, the 2020 
and 2021 inflight LTIPs, prior year bonus deferral and LTIP holding 
periods and in service and post employment shareholding 
requirements, provides good alignment to shareholder interests 
and long-term performance and also enables the Committee if 
required to operate clawback and malus. However as mentioned 
below, the Committee anticipates it will need to review the 
current Policy and operation of Policy following completion of the 
William Hill acquisition and its intention is to provide for deferral 
of a proportion of each bonus paid. 

Our Remuneration Report excluding the new Policy received 
94.7% voting support. 

Since the AGM, we have continued to engage with our 
shareholders discussing broad ranging remuneration matters 
including the rationale for 2021 remuneration decisions, gender 
pay, safer gambling and the development of the Group’s 
ESG strategy to which I refer further below. The Committee 
will continue to engage with our shareholders and seek to 
incorporate their views in determining and implementing 
remuneration going forward including as we review our Policy 
and operation of Policy post the William Hill acquisition and 
I remain available to shareholders if you would like to discuss 
remuneration matters.

Performance in 2021 
2021 has been another strong year for 888. EBITDA performance 
has continued to exceed Board expectations and there has 
been strong progress in achieving the strategic milestones that 
will lay the foundations for future growth. We were delighted 
to announce our intention to acquire the non US William Hill 
business. The proposed acquisition supports our strategy to 
be a global leader in online betting and gaming by building 
market-leading positions in key regulated markets, driven by 
proprietary technology, product leadership, leading brands, and 
marketing expertise. Completion is expected during Q2, and the 
Committee has considered how to manage incentives, selection 
of performance metrics and target setting for 2022 in light of 
this and to which I refer further below. 

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Remuneration for 2021
Our CFO relocated to the UK during 2021 - a move that had 
been planned as part of his joining 888 but which had been 
delayed because of COVID-19. To facilitate his relocation the 
Committee agreed relocation benefits for a finite period of 
time. These include a housing allowance which will be paid for 
a two year period, school fees and other sundry expenses such 
as taxation and immigration advice and removal costs. The 
Committee understands the principle that relocation expenses 
should be for a limited period to enable an executive to settle in 
a new country and is comfortable its approach is aligned to this. 

The annual bonus for 2021 was based 60% for the CEO and 70% 
for the CFO on adjusted EBITDA and 30% on the achievement of 
strategic objectives. In addition, the CEO’s bonus was based 10% 
on a US revenue performance condition. Exceptional adjusted 
EBITDA of US$166.5 million during the year resulted in full pay-
out of the adjusted EBTIDA part of the bonus. US Revenue grew 
but not as strongly as anticipated at the beginning of the year 
and as a result the threshold target for this element of the 
CEO’s bonus has not been achieved The Committee carefully 
assessed performance against the strategic objectives set and 
determined 18% of the 30% was payable. No bonus has been 
awarded against the regulatory compliance and safer gambling 
element of the strategic objectives which is appropriate given 
the assessment, findings and enforcement action of the UKGC 
review. For FY22 the annual bonus strategic element increases 
and separates out the focus on regulatory compliance and safer 
gambling as critical areas of focus for our management team. 

Noting comments from ISS regarding our annual bonus 
disclosure the Committee has provided greater detail this year 
to support the performance achieved and bonus outcome. 78% 
of the maximum bonus is payable for the CEO and 88% for the 
CFO. Annual bonus in excess of 100% of salary is deferred into 
shares with one third vesting after one, two and three years. For 
2021, the deferral mechanism results in 36% of the bonus paid to 
the CEO and 24% paid to the CFO being deferred into shares. 

Full details of the targets and actual performance for the 
Executive Directors’ bonuses are set out on page 90.

The LTIP awards granted in 2019 were based solely on relative 
TSR performance measured over three financial years to 
31 December 2021. When the Committee set the targets for 
the 2019 award the Committee considered the increasingly 
difficult regulatory environment in which 888 operated at that 
time and the difficulty of setting accurate long-term financial 
performance conditions for a 3-year performance period. In this 
context, the Committee concluded a single TSR performance 
condition provided a strong alignment of interest between 
executives and shareholders and was appropriate. At the time 
the metric was set the Committee agreed that in addition 
to achieving the TSR condition, it must be satisfied that the 
Company’s TSR is reflective of underlying financial performance 
over the performance period. 

888’s TSR was 123% over the performance period, which was 
between the threshold and maximum targets of median and 
median + 10% p.a.. As a result, 88.5% of our CEO’s award will vest 
in 2022. The Committee is comfortable with the level of vesting 
determined by the TSR target. In reaching this conclusion the 
Committee noted the excellent absolute TSR over the period 
and reported adjusted earnings per share growth from 20.2¢ for 
FY18 to 27.3¢ for FY21 growth of 11% CAGR. Our CFO joined the 
business in 2020 and does not therefore hold a 2019 award. 

Taking account of the strong 2021 business performance as 
noted above and the overall management of the business the 
Committee is comfortable that the remuneration outcomes for 
2021 provide a robust link between performance and reward 
and are appropriate. In reaching this conclusion the Committee 
has also taken into account the remuneration arrangements 
of the workforce overall, noting salary increases, the payment 
of bonuses and LTIP vesting to eligible employees and the 
shareholder experience over the performance period. The 
Committee is satisfied the Policy has operated as intended  
and that the exercise of discretion is not necessary.

Application of policy for 2022
Our CEO’s salary will be increased for 2022 by 4% which is 
aligned to the workforce increase in Israel, where he is based. 
Our CFO’s salary is increased by 9.4% from £320,000 to 
£350,000. Our CFO was appointed to the Board on 1 November 
2020 on a salary significantly below market. The increase for 
2022 brings him closer to market recognising his performance 
in role since joining 888 and proven skills and experience. The 
Committee understands investors’ concerns with large salary 
increases and their preference that any increases to bring newly 
appointed executives to market should be made in stages. After 
this increase the CFO’s salary and overall remuneration remains 
significantly below market. The Committee has noted that given 
his role, skills and experience and additionally the significantly 
increased size and complexity of the business following the 
William Hill acquisition, further steps will need to be taken to 
provide him with a market competitive package and so this is 
likely to be the first of one or more staged increases. 

The annual bonus opportunity is unchanged from 2021 being 
200% of salary for the CEO and 150% of salary for the CFO. For 
2022 we are introducing Group Revenue excluding the US as a 
financial metric alongside EBITDA recognising the importance 
of top line growth. We are retaining a separate strategic 
element that will focus on continued growth in the US including 
US revenue growth, integration of the William Hill business once 
the acquisition has completed, regulatory compliance and 
safer gambling. The Committee will review the bonus measures 
and targets following the William Hill acquisition and consider 
whether any changes are required, with any amendments fully 
disclosed in next year’s report. 

888 HOLDINGS PLC Annual Report and Accounts 202182

DIRECTORS’ REMUNERATION REPORT cont.

The LTIP award level for 2022 will remain at 200% of salary for 
the CEO and the CFO will receive an award of 150% of salary. 
Performance will continue to be determined 50% by relative 
TSR performance and 50% by stretching adjusted earnings per 
share growth targets. The TSR peer group has been reviewed 
for 2022 to take into account M&A activity within the Group 
and ensure a robust peer group to assess performance. The 
EPS targets have been set based on EPS growth for the current 
888 business. The Committee will review the targets following 
the acquisition of the William Hill business and make any 
adjustments considered appropriate to take into account the 
expected performance of the larger business. Any adjustment to 
targets will be fully disclosed in the next Remuneration Report. 
Details of the TSR peer group and EPS targets are set out in the 
Annual Report on Remuneration.

ESG strategy 
As explained in the Environmental, Social and Governance 
(‘ESG’) section of our strategic review on pages 28 to 41, in 2021 
we established a new ESG Committee and developed our ESG 
strategy which is an integral part of our wider business strategy. 
The Committee has considered carefully the extent to which ESG 
objectives should be incorporated into the Executive Directors’ 
incentives. The priorities for 2022 are continuing our focus on 
regulation and safer gambling, both of which are of societal 
importance and risk management issues for the business, 
and these are included as objectives in the annual bonus. As 
the Board reviews the implementation of our ESG strategy 
during 2022 and as part of our wider Policy and operation of 
Policy review, the Committee will consider the extent to which 
additional ESG metrics should be included in incentives for 2023. 

Executive Director remuneration going forward 
The Committee has noted that post completion of the William 
Hill non-US business, 888 will be a significantly larger and more 
complex business and that there will be a revised business 
strategy for the enlarged group. The Committee anticipates 
that it will be necessary to review the Directors’ Remuneration 
Policy and the operation of Policy to ensure it is aligned to our 
strategy and enlarged group. As part of its review the Committee 
will consider whether the Executives’ packages are at the right 
level for their roles in the larger and more complex business, 
the incentive measures and weightings as well as best practice 
features such as annual bonus deferral as noted above and 
whether an adjustment is required to Executive Director pension 
to align to the workforce which will include former William Hill 
employees. 

Wider workforce remuneration
Following the proposed acquisition of the William Hill non US 
business we will have a significantly enlarged business. The 
Committee has taken the opportunity, as part of its review of 
workforce remuneration policies and practices to consider with 
management, the introduction of an all employee share plan. 
As a result the Board is proposing to introduce an all employee 
Save As You Earn share option scheme to enable all employees 
of the 888 Group to benefit from the Group’s future success. 
Shareholder approval will be sought for the scheme at our 2022 
AGM. A wider review of workforce remuneration policies and 
practices will be carried out following the William Hill acquisition 
to ensure the Group’s remuneration structures, practices and 
incentives are appropriately aligned across the Group and to 
our business strategy as well as providing fair and appropriate 
remuneration.

Conclusion
The Committee is comfortable that the operation of the Policy 
for 2021 has demonstrated a robust link between performance 
and reward and that the operation of the Policy for 2022 will 
incentivise and reward management during a year of significant 
transformation for the business. 

During 2022, the Committee will, as I have explained in this letter, 
review the current Remuneration Policy and operation of Policy 
and I look forward to engaging with our shareholders should any 
changes be proposed. 

I look forward to shareholders’ support for the shareholder 
resolution for this my Annual Statement and our Annual Report 
on Remuneration at our Annual General Meeting to be held in 
June 2022.

ANNE DE KERCKHOVE
Chair of the Remuneration Committee

8 March 2022

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Directors’ Remuneration Policy
Remuneration policy
Set out below is the remuneration policy which was approved by shareholders at the Annual General Meeting held on  
20 May 2021. The policy is intended to apply for the three-year period from the 2021 AGM, however if changes are required earlier  
it will be brought back to shareholders to approve any changes required. 

Approach and considerations in reviewing the Directors’ Remuneration Policy 
The review of the Policy is carried out by the Remuneration Committee, in the absence of the Executive Directors where necessary 
to manage potential conflicts of interest, and with the advice of remuneration consultant Korn Ferry. The Committee’s review process 
includes consideration of how the current policy aligns to and supports the business strategy. The Committee considers market, 
regulation and governance developments as well as wider pay context, such as pay ratios and group reward arrangements.  
The Committee also considers the guidelines of shareholder representative bodies and proxy agencies and investor expectations.  
As part of this process the Committee will also consult with its largest shareholders and consider feedback received. 

Factors considered in reviewing the Policy and considering its operation
The Committee considered as part of its most recent review, and is comfortable that, the Remuneration Policy and its 
implementation are fully consistent with the factors set out in Provision 40 of the UK Corporate Governance Code (set out below): 

•  Clarity: The Policy and the way it is implemented is clearly disclosed in this policy section of the Remuneration Report and the 

Annual Statement and supporting reports.

•  Simplicity: The Policy is simple and straightforward, based on a mix of fixed and variable pay. The annual bonus and LTIP include 

performance conditions which are aligned with key strategic objectives of the business.

•  Risk: Performance targets for the incentive schemes provide appropriate rewards for stretching levels of performance without 
driving behaviour which is inconsistent with the Company’s risk profile. Reputational risk from a perception of “excessive” pay-
outs is limited by the maximum award levels set out in the Policy and the Committee’s discretion to adjust formulaic remuneration 
outcomes. To avoid conflicts of interest, no Executive Director or other member of management is present when their own 
remuneration is under discussion.

•  Predictability: The Policy includes full details of the individual limits in place for the incentive schemes as well as “scenario charts” 
which set out potential pay-outs in the event of different levels of performance, based on a number of reasonable assumptions. 

•  Proportionality: There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition, 

the significant role played by incentive/’at-risk’ pay and the presence of malus and clawback provisions ensures that poor 
performance is not rewarded.

•  Alignment to culture: The approach to Directors’ remuneration is consistent with the Group’s culture and values. 

888 HOLDINGS PLC Annual Report and Accounts 202184

DIRECTORS’ REMUNERATION REPORT cont.

Remuneration policy table

BASE SALARY

Purpose and  
Link to Strategy

Operation 

Opportunity

BENEFITS

Purpose and  
Link to Strategy

Operation 

To recruit, motivate and retain high-calibre Executive Directors by offering salaries at market 
competitive levels. Reflects individual experience and role.

Reviewed annually with any changes normally effective from 1 January. Positioning and annual 
increases are influenced by:

•  our sector, where the market for executive talent is intense; 

•  the experience and performance of the individual;

•  changes in responsibility or position;

•  changes in broader workforce salary; and

•  the performance of 888 as a whole.

Benchmarking is carried out on a total remuneration basis and takes into account pay levels 
for comparable roles at a range of organisations of similar size and sector – including pay 
practices in other UK listed companies and in the international gaming industry.

Any increase to Directors’ salaries will generally be no higher than the average increase for 
other employees. However, a higher increase may be proposed in the event of a role change 
or promotion, or in other exceptional circumstances.

Market competitive structure to support recruitment and retention. 

Medical cover aims to ensure minimal business interruption as a result of illness.

Executive Directors may receive various benefits in kind as part of their employment terms. 
These may include an accommodation allowance (where 888 has required the executive 
to relocate), use of a company car (or car allowance), health insurance (or a contribution 
towards a health insurance scheme), “study fund” (a common savings benefit in Israel), 
disability and life assurance, relocation expenses, directors’ indemnities and directors’ and 
officers’ insurances to the extent permitted by law and other ad hoc benefits at the discretion 
of the Committee.

Opportunity

The value of benefits is based on the cost to 888 and there is no pre-determined  
maximum limit. 

The range and value of the benefits offered is reviewed periodically.

PENSION

Purpose and  
Link to Strategy

Operation 

Opportunity

Contribution towards the funding of post-retirement life.

888 offers a defined contribution pension scheme (via outsourced pension providers)  
or cash in lieu of pension.

Up to 15% of base salary. The Committee will align pension to the workforce average taking 
into account market practice and legal requirements in the country of the executive and the 
wider workforce pension. 

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Remuneration policy table cont.

ANNUAL BONUS

Purpose and  
Link to Strategy

Operation

Rewards the achievement of annual financial and non-financial strategic targets.

Bonus targets (percentage of salary) are based on objective and disclosable calculations 
where possible.

The precise weightings between metrics may differ each year, although there will always  
be a greater focus on financial as opposed to non-financial performance.

Any bonus payment in excess of 100% of salary is deferred into shares which vest in equal 
tranches after one, two and three years. The deferral period continues on cessation of 
employment. 

The Committee may adjust the formula-driven outturn of the annual bonus calculation in the 
event that the Committee considers that it does not reflect underlying performance, overall 
shareholder experience or employee reward outcome. Any such use of discretion would be 
detailed in the Chair’s annual statement and Annual Report on Remuneration. 

A dividend equivalent provision operates enabling dividends to be accrued (in shares) on 
unvested deferred bonus shares or options and only in truly exceptional circumstances cash.

The bonus is subject to recovery and withholding provisions which may be applied if the 
financial statements of 888 were materially misstated, an error occurred in assessing the 
performance conditions of a bonus, if the Executive ceased to be a Director or employee 
due to gross misconduct, or in an event of corporate failure, failure of risk management or 
reputational damage.

Opportunity

The maximum opportunity is 200% of base salary.

The level of pay-out for the achievement of target performance, as set by the Committee 
is 50% of the maximum amount. The threshold level of payment may be up to 25% of the 
maximum.

Performance Metrics

Financial Performance
The financial component is based on 888’s key financial measures of performance. 

A sliding scale of targets applies for financial performance targets which are measured 
annually.

The degree of stretch in targets may vary each year depending on the business aims and  
the broader economic or industry environment at the start of the relevant year. 

Non-financial Performance
Non-financial performance conditions will be based on KPIs in line with the business plan 
which the Committee considers will enhance future financial performance, the long-term 
sustainability of the business and shareholder value.

888 HOLDINGS PLC Annual Report and Accounts 202186

DIRECTORS’ REMUNERATION REPORT cont.

Remuneration policy table cont.

LONG TERM INCENTIVES (LTIP)

Purpose and  
Link to Strategy

Rewards Executive Directors for achieving superior returns and sustainable growth for 
shareholders over a longer-term timeframe.

Enables Executive Directors to build a meaningful shareholding over time and align goals  
with shareholders.

Operation

LTIP awards are made annually in the form of nil cost options or conditional awards with 
vesting dependent on the achievement of performance conditions over at least three 
financial years, commencing with the year of grant.

A post-vesting holding period applies to awards granted in or after 2019, which requires 
vested shares (or shares acquired on the exercise of vested options) to be retained for two 
years post-vesting (except for any earlier sale of shares to meet any tax liabilities triggered 
on vesting). This holding period continues on cessation of employment. 

The Committee may adjust the formula-driven outturn of an LTIP award in the event that the 
Committee considers that it does not reflect underlying performance, overall shareholder 
experience or employee reward outcome. Any such use of discretion would be detailed in the 
Chair’s Annual Statement and Annual Report on Remuneration. 

Awards are subject to recovery and withholding provisions which may be applied if there 
is a material misstatement in 888’s financial statements, an error in the calculation of any 
performance conditions, if the Executive Director ceases to be a Director or employee due 
to gross misconduct or in an event of a failure of risk management, corporate failure or 
reputational damage.

A dividend equivalent provision operates enabling dividends to be accrued (in shares) on 
LTIP awards to the extent they vest and only in truly exceptional circumstances cash.

Opportunity

Award levels are determined primarily by seniority. A maximum individual grant limit of 200% 
of salary applies, based on the face value of shares at the date of grant. 

Performance Metrics 

Awards vest at the end of a three-year performance period based on performance measures 
reflecting the outputs of the long-term strategy of the business at the time of grant. 

Awards will vest based on a range of challenging financial, total shareholder return (TSR), or 
strategic measures. Strategic measures, if used, will represent a minority of the award.

The Committee will review the weightings between measures and the target ranges prior to 
each LTIP grant to ensure that the overall balance and level of stretch remains appropriate.

A sliding scale of targets applies for financial or TSR metrics with no more than 25% of the 
award vesting at threshold performance.

SHARE OWNERSHIP GUIDELINES

Executive Directors are expected to build and maintain an interest equivalent in value to no less than two times salary. Beneficially 
owned shares, fully vested unexercised nil-cost options (valued on a net of tax basis) and unvested awards subject to a service 
requirement for vesting only (valued on a net of tax basis) will be included when determining the extent to which the guideline 
holding is achieved. Until such time as the guideline threshold is achieved. Executive Directors are required to retain 50% of the  
net of tax value of awards that vest under the LTIP or deferred annual bonus.

Post cessation of employment, Executive Directors will be required to retain shares from FY21 and future incentive awards equal 
to 100% of salary for one year post cessation and 50% of salary for the second year post cessation, subject to the Committee 
amending this requirement in exceptional circumstances.

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Remuneration policy table cont.

CHAIR AND NON-EXECUTIVE DIRECTORS’ (NEDS) FEES

Purpose and  
Link to Strategy

Operation

To recruit, motivate and retain a Chair and Non-Executive Directors of a high calibre by 
offering a market competitive fee level and which takes account of the specific circumstances 
of 888.

The Chair and the Executive Directors determine the fees paid to the Non-Executive Directors. 
The Chair’s fees are determined by the Remuneration Committee with reference to prevailing 
fee rates amongst other gaming companies. Fees paid to the Non-Executive Directors are 
set by reference to an assessment of the time commitment and responsibility associated with 
each role, and prevailing fee rates amongst other gaming companies. Levels take account of 
additional demands placed upon individual Non-Executive Directors by virtue of their holding 
particular offices, such as Committee Chair and/or Senior Independent Director, and travel 
time to Board meetings (which are held outside the UK). Additional fees may be paid as 
appropriate to reflect increased time commitments of the role. 

The Chair and the Non-Executive Directors are not eligible to participate in any bonus plan, 
pension plan, share plan, or long-term incentive plan of 888. The Chair and Non-Executive 
Directors are entitled to be reimbursed for any reasonable travel and accommodation and 
other expenses incurred in the performance of their duties (including any tax incurred thereon) 
including any expense deemed a taxable benefit in kind and the tax payable thereon.

Opportunity

No maximum.

Discretions retained by the Committee in operating its incentive plans
The Committee will operate the annual bonus plan, deferred share bonus plan and LTIP according to their respective rules. The 
Committee retains discretion in a number of regards to the operation and administration of these plans. These include, but are not 
limited to, the following: 

•  the determination of vesting and the extent to which performance targets have been met;

•  the determination of the treatment of leavers;

•  determination of the extent of vesting in the event of a change of control; and

•  adjustments required in certain circumstances (e.g. rights issues, corporate restructuring events and special dividends).

Approach to setting remuneration for a new recruit
The remuneration package for a new Executive Director would take into account the skills and experience of the individual, the 
market rate for a candidate of that experience and the importance of securing the relevant individual. Salary would be provided 
at such a level as is required to attract the most appropriate candidate while paying no more than is necessary. The annual bonus 
and LTIP award would be in line with the Policy with a maximum of 200% of salary annual bonus opportunity and a maximum 
200% of salary LTIP award level. In addition, the Committee may offer additional cash and/or share based elements to replace 
benefits, deferred or incentive pay forfeited by an executive leaving a previous employer. It would ensure that these awards would be 
consistent with awards forfeited in terms of delivery mechanism (cash or shares), vesting periods, expected value and performance 
conditions. For an internal Executive Director appointment, any variable pay element awarded in respect of the prior role may 
be allowed to pay out according to its terms or adjusted as relevant to take into account the appointment. In addition, any other 
ongoing remuneration obligations existing prior to appointment may continue. The Committee may agree that 888 will meet 
relocation expenses or match other benefits received by the Executive Director in his previous employment, as appropriate.

Remuneration awarded prior to the effective date
For the avoidance of doubt, authority is given to the Company to honour any commitments entered into with current or former 
Directors under a previous shareholder approved policy that have been disclosed to shareholders in previous remuneration reports. 

888 HOLDINGS PLC Annual Report and Accounts 202188

DIRECTORS’ REMUNERATION REPORT cont.

Service contracts and loss of office payment policy for Executive Directors
Executive Directors have service contracts with up to 12-month notice periods. In the event of termination, the Executive Directors’ 
contracts provide for compensation up to a maximum of base salary plus the value of any benefits (including pension). 888 seeks 
to apply the principle of mitigation in the payment of compensation on the termination of the service contract of any Executive 
Director. There are no special provisions in the service contracts for payments to Executive Directors on a change of control of 888. 
In the event of an exit of an Executive Director, the overriding principle will be to honour contractual remuneration entitlements and 
determine on an equitable basis the appropriate treatment of deferred and performance linked elements of the package, taking 
account of the circumstances. Failure will not be rewarded. If an Executive Director resigns or is summarily dismissed, salary, pension 
and benefits will cease on the last day of employment and there will be no further payments. There are no other obligations to pay 
remuneration, or which could impact remuneration, contained in any service contract other than the terms of the Executive Directors’ 
service agreements described herein. Directors’ service agreements are available for inspection at 888’s registered office and at 
each annual general meeting.

Remuneration for leavers
Fixed pay
Salary, pension and benefits will be paid up to the length of the agreed notice period or agreed period of gardening leave. 

Variable pay
Where a Director leaves for certain specified reasons such as retirement, as a result of injury, illness or disability or otherwise with the 
agreement of the Committee (sometimes referred to as “good leaver” reasons) the following will apply: 

Annual bonus and annual bonus deferred shares
Subject to performance, a bonus may be payable at the discretion of the Committee pro-rata for the portion of the financial 
year worked. Unvested deferred bonus shares will ordinarily vest in full at the end of the normal vesting period. The Committee has 
discretion to permit in exceptional circumstances such unvested awards to vest early rather than continue on the normal vesting 
timetable, taking into account the Company’s policy for bonuses from 2019, and for Executive Directors to retain an interest in shares 
in the Company for two years post-employment. 

LTIPs
Unvested awards under the 888 Long Term Incentive Plan 2015 would normally vest on the normal vesting date unless the Committee 
determines that such awards shall instead exceptionally vest at the time of cessation, taking into account the Company’s policy 
for awards granted from 2019 for Executive Directors to retain an interest in shares in the Company for two years post-employment. 
Unvested awards will only vest to the extent that the performance conditions have been satisfied (over the full or curtailed period as 
relevant). A pro-rata reduction in the size of awards would normally apply, based upon the period of time after the grant date and 
ending on the date of cessation of employment relative to the normal vesting period. 

Where a Director leaves for any other reason, all annual bonus, annual bonus deferred shares and LTIP awards will lapse immediately 
on cessation. 

Depending upon circumstances, the Committee may consider other payments to settle statutory entitlements, legal claims or 
potential legal claims, in respect of an unfair dismissal award, outplacement support and assistance with legal fees, including the 
statutory obligation in Israel to make a severance payment on cessation for any reason equal to one month’s gross salary for every 
year of service. 

Terms of appointment for Non-Executive Directors 
The Non-Executive Directors serve subject to letters of appointment and are appointed subject to re-election at each annual general 
meeting. The Non-Executive Directors are typically expected to serve for three years, although the Board may invite a Non-Executive 
Director to serve for an additional period. Their letters of appointment are available for inspection at 888’s registered office and at 
each Annual General Meeting. 

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Directors’ service contracts
The unexpired term of the Directors’ service contracts or appointment letters are as follows:

NAME

POSITION

UNEXPIRED TERM OF SERVICE CONTRACT

Lord Mendelsohn

Chair

Until 23 September 2023. No remuneration is payable in respect 
of any unexpired portion of the term of the Chair’s appointment, 
including if the Chair is asked to step down from the Board.

Itai Pazner 

Chief Executive Officer

Indefinite subject to termination provisions set out in his 
Agreement. Loss of office provisions are detailed above.

Yariv Dafna

Chief Financial Officer 

Indefinite subject to termination provisions set out in his 
Agreement. Loss of office provisions are detailed above.

Anne de Kerckhove

Non-Executive Director

Until 27 November 2023. No remuneration is payable in respect of 
any unexpired portion of the term of the Director’s appointment, 
including if the Director is asked to step down from the Board.

Mark Summerfield

Non-Executive Director

Until 5 September 2022. No remuneration is payable in respect of 
any unexpired portion of the term of the Director’s appointment, 
including if the Director is asked to step down from the Board.

Limor Ganot

Non-Executive Director

Until 1 August 2023. No remuneration is payable in respect of 
any unexpired portion of the term of the Director’s appointment, 
including if the Director is asked to step down from the Board.

Until 11 January 2022, each of Lord Mendelsohn’s and Limor Ganot’s Director’s fees were paid to their respective personal service 
companies and their respective personal service companies had accordingly entered into service agreements with the Company. 
Such agreements were terminated with effect from 11 January 2022 and accordingly, since 11 January 2022, Lord Mendelsohn and 
Limor Ganot have been directly engaged by the Company.

How the views of shareholders are taken into account when determining Directors’ pay
888 engages with investors regarding remuneration issues and in respect of any proposed changes to the Directors’ Remuneration 
Policy and significant changes to operation of that policy and intends to continue doing so. Views of shareholders and their 
representative bodies expressed at the annual general meeting and feedback received at other times will be considered by the 
Committee. The Annual Report on Remuneration sets out specific engagement for any one year. 

888 HOLDINGS PLC Annual Report and Accounts 202190

DIRECTORS’ REMUNERATION REPORT cont.

How the views of employees are taken into account when determining Directors’ pay
888 has not consulted with employees regarding the current Directors’ Remuneration Policy. The Annual Report on Remuneration  
sets out engagement activities with stakeholders during the year of report. . 

In determining the remuneration policy for Executive Directors, the Committee takes account of the policy for employees across 
the workforce. In particular, when setting base salaries for executives, the Committee takes into account the salary increases being 
offered to the workforce as a whole. The overall structure of the remuneration policy for Executive Directors is broadly consistent 
with that for other senior employees, but reflects the additional risks and responsibilities borne by the Executive Directors as well as 
market practice in competitor businesses and the locations within which it operates. Executive remuneration and remuneration of 
senior employees has a significant focus on performance-related pay. 888’s Senior Vice Presidents all participate in the same annual 
bonus arrangements and with 888’s Business Leadership Forum also participate in a long-term equity plan.

Illustration of application of current remuneration policy
The following charts illustrate the operation of the Directors’ Remuneration Policy for the current Executive Directors (CEO and CFO), 
under three different performance scenarios: ‘Fixed pay’, ‘Target’, and ‘Maximum’. 

The Maximum scenario includes an additional element to represent 50% share price growth from the date of grant to vesting.

CEO – Itai Pazner

Maximum

24%

38%

38%

$5,992k

Maximum

30%

35%

35%

$2,381k

Target

40%

30% 30% $3,130k

Total: $5,038k

Target

46%

27% 27% $1,318k

Total: $2,027k

Minimum

100% $1,222k

Minimum

100%

$610k

$’000 $- $1,000

$2,000 $3,000 $4,000

$5,000

$6,000

$7,000

$’000 $-

$500

$1,000 $1,500 $2,000 $2,500

Fixed

Short-term incentive

Fixed

Short-term incentive

Long-term incentive

LTIP value with 50% share price growth

Long-term incentive

LTIP value with 50% share price growth

CFO – Yariv Dafna

Maximum

24%

38%

38%

$5,992k

Maximum

30%

35%

35%

$2,381k

Target

40%

30% 30% $3,130k

Total: $5,038k

Target

46%

27% 27% $1,318k

Total: $2,027k

Minimum

100% $1,222k

Minimum

100%

$610k

$’000 $- $1,000

$2,000 $3,000 $4,000

$5,000

$6,000

$7,000

$’000 $-

$500

$1,000 $1,500 $2,000 $2,500

Fixed

Short-term incentive

Fixed

Short-term incentive

Long-term incentive

LTIP value with 50% share price growth

Long-term incentive

LTIP value with 50% share price growth

Assumptions:
•  Fixed: Shows fixed remuneration only, base salary as at 

1 January, taxable benefits (as disclosed for the previous 
financial year and excluding any benefits related to  
relocation for the CFO) and pension.

•  Target: Shows fixed remuneration plus 50% of the maximum 

annual bonus opportunity and 50% of the LTIP award. 

•  Maximum: Shows fixed remuneration and maximum annual 
bonus (200% of salary for the CEO and 150% of salary for 
the CFO) and LTIP (200% of salary for the CEO and 150% 
of salary for the CFO). The Maximum scenario includes an 
additional element to represent 50% share price growth  
from the date of grant of the LTIP to vesting.

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Annual Report on Remuneration
This Annual Report on Remuneration together with the Chair’s Annual Statement, will be subject to an advisory vote at the Annual 
General Meeting to be held in June 2022. The information on page 93 with respect to Directors’ Emoluments and onwards through 
page 103 has been audited. 

Operation of Remuneration Policy for 2022
Base salaries
As referred to in the Chair’s Annual Statement, the CFO was appointed on a below market salary and has not received a salary 
increase since his appointment on 1 November 2020. The CFO’s salary is increased to £350,000 from 1 January 2022. Although  
this increase is above the workforce average, it recognises his performance in role, skills and experience with the resulting salary  
still below market. 

The CEO’s salary is increased in line with the workforce in Israel. 

Director

CEO
CFO

2022

2021

Increase

ILS2,972,986 
£350,000

ILS 2,858,640
£320,000

4%
9.4%

Annual bonus
The CEO’s maximum bonus opportunity is 200% of salary and the CFO’s maximum bonus opportunity is 150% of salary. 

The Annual bonus performance measures and weightings for 2022 are as follows:

Metric

Group adjusted EBITDA
Group Revenue excluding the US business 
Strategic objectives

Total

Weighting

50%
20%
30%

100%

The key focus areas for the strategic objectives are set out below focusing on continued growth in the US (25%), integration of  
the William Hill business (30%), regulation (25%) and safer gambling (20%). 

The Committee has set EBITDA and Revenue targets for the annual bonus based on expected performance for the 888 business. 

The Committee will review the bonus measures and targets, including the weighting to the strategic objectives, following the William 
Hill acquisition and consider whether any changes are required. 

The actual strategic objectives and the targets for the financial measures are considered commercially sensitive at this time. 
Full retrospective disclosure of targets and performance against these including any adjustments as a result of the William Hill 
acquisition will be disclosed in next year’s report. 

888 HOLDINGS PLC Annual Report and Accounts 202192

DIRECTORS’ REMUNERATION REPORT cont.

Long-term incentive plan
Award levels
The CEO will be granted an award under the 888 Long Term Incentive Plan 2015 of 200% of salary and CFO will be granted  
an award of 150% of salary. 

Performance conditions
For 2022 the performance conditions will continue to be based 50% on adjusted earnings per share growth targets and 50%  
on relative TSR. 

Target ranges 
The targets for the 2022 awards are set out below. Straight line vesting will occur between target points. The EPS targets have been 
set based on EPS growth for the current 888 business. The Committee will review the targets following the acquisition of the William 
Hill business and make any adjustments considered appropriate to take into account the expected performance of the larger 
business. Any adjustment to targets will be fully disclosed in the 2022 Remuneration Report. 

Measure

Relative TSR*

Adjusted EPS

Weighting 
(% of max award)

Threshold
(25% of max vesting)

Maximum
(100% of max vesting)

50%

50%

Median

3% CAGR

Median + 10% p.a.
compounded
9% CAGR

*   The TSR peer group for 2022 has been reviewed and Gamesys has been removed due to M&A activity. Bally’s Corporation will be added to the peer group. The 2022 peer 

group therefore comprises Bally’s Corporation., Betsson AB, Flutter Entertainment plc, Entain plc (formerly GVC Holdings plc), Kambi Group plc, Kindred Group plc, LeoVegas 
AB, Playtech plc and Rank Group plc.

The 2022 awards will be subject to a two-year post vesting holding period. 

Pension and benefits
888 offers a defined contribution pension scheme (via outsourced pension providers) or cash payment in lieu of pension. Itai Pazner 
receives a contribution of 14.89% of base salary, including a contribution for loss of working capacity and Yariv Dafna 15% of base 
salary. The pension contributions received by the Executive Directors are aligned to those available to the majority of the workforce 
in their country of appointment. 

Benefits for 2022 are the same benefits provided in 2021 including additional benefits paid to the CFO in respect of his relocation  
to the UK and are in line with our policy. 

Chair and Non-Executive Directors fees
The Non-Executive Director fees will remain unchanged from 2021, with the exception of the introduction of a membership fee for  
the ESG committee. 

•  Chair’s fee: £320,000;

•  Non-Executive Director fee: £90,000; 

•  Senior Independent Director fee: £20,000;

•  Chair of a Board committee (inclusive of membership fee): £15,000; and

•  Membership of Audit, Remuneration or ESG committee: £5,000. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Remuneration paid to Executive Directors for service in 2021
The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2021 (all amounts are  
in US$‘000).

Executive Directors1 

Itai Pazner, CEO

Yariv Dafna, CFO
(01 Nov 2020 
onwards)

2021
2020

2021
2020

Salary2
$’000

 885 
 762 

 440 
 71 

Taxable
benefits3
$’000

Annual
bonus4
$’000

Long-term
incentives5
$’000

Pension6
$’000

Total
$’000

 121 
 103 

418
 9 

 1,431 
 1,132 

 570 
 98 

 2,682 
 626 

 — 
 — 

132
 114 

66
 11 

 5,251 
 2,737 

1,494
 189 

Total 
fixed 
pay
$’000

1,138
 979 

924
 91 

Total
variable 
pay
$’000

 4,113 
 1,758 

 570 
 98 

1  Directors’ remuneration is converted from Sterling and New Israeli Shekels into US$ at the average rate of exchange for the relevant month it was paid save for the annual 

cash bonus which is converted into US$ at the year end exchange rate. 

2  Salaries for 2021 were ILS 2,858,640 for Itai Pazner and £320,000 for Yariv Dafna.

3.  Benefits for Itai Pazner include convalescence and health insurance for Itai Pazner and his family, contribution to “study fund” up to the Israeli tax-free ceiling, car allowance 
and meals allowance; For Yariv Dafna include relocation related payments including housing, and schooling, and one-off costs in association with his move from Israel to the 
UK (£259,000) as well as car allowance and health, disability and life insurance; (£49,000). 

4  A breakdown of the 2021 annual bonus targets and the extent of their achievement is set out overleaf.

(i) Out of the total bonus payment made to Itai Pazner of ILS 4,459,478 (total of 156% of salary), of which an amount equal to 100% of salary (ILS 2,858,640) is paid in cash, 

and the excess portion above 100% of salary (ILS 1,600,838) is to be deferred into shares under the DSBP.

(ii) Out of the total bonus payment made to Yariv Dafna of GBP 422,400 (total of 132% of salary), of which an amount equal to 100% of salary (GBP 320,000) is paid in cash, 

and the excess portion above 100% of salary (GBP 102,400) is to be deferred into shares under the DSBP.

5  Performance-based long-term incentives are disclosed in the financial year in which the performance period ends. LTIPs for the single total figure in 2021 are the value of 

the 2019 LTIP awards, for which the performance period ended on 31 December 2021, and will vest in 2022. The value is based on the average share price for the last three 
months of FY21 of $4.75 compared to a share price on the date of grant of $2.18 (£1.67). The value will be restated in the 2022 Annual Report on Remuneration using the 
actual share price on vesting. The 2018 LTIP value has been restated to reflect the actual share price on vesting of $4.89 (£3.53).

6  888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu of pension. In accordance with standard practice in Israel, Itai Pazner  

is granted personal pension scheme contributions in an amount of 14.1% of base salary, in addition to 0.8% of base salary contribution Yariv Dafna receive a cash payment in 
lieu of pension in the amount of 15% of base salary.

Non-Executive Directors’ and Chair’s fees 

Current Non-Executive Directors

Zvika Zivlin1

Anne De Kerckhove

Mark Summerfield

Limor Ganot2

Lord Mendelsohn3

Brian Mattingley (Executive Chairman)4, 5

Fee
$’000

Other
$’000

Total
$’000

2021
2020
2021
2020
2021
2020
2021
2020
2021
2020
2021
2020

59
153
193
144
156
140
134
49
379
36
110
411

—
— 
—
— 
—
— 
—
— 
—
— 
6
23

59
153
193
144
156
140
134
49
379
36
116
434

1  Zvika Zivlin stepped down from the Board position on 20 May 2021. 

2  Limor Ganot was appointed as a Non-Executive Director on 1 August 2020. 

3  Lord Mendelsohn was appointed as a Non-Executive Director on 23 September 2020 and Chair of the Board on 31 March 2021.

4  Brian Mattingley stepped down from the Board on 31 March 2021. 

5  “Other” for Brian Mattingley reflects reimbursement of expenses connected with his role. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
94

DIRECTORS’ REMUNERATION REPORT cont.

Annual bonus payments in respect of 2021 performance
The annual bonus opportunity was 200% of base salary for the CEO and 150% of salary for the CFO with 60% of the bonus for the 
CEO and 70% of the bonus for the CFO determined by reference to challenging adjusted EBITDA targets based around budget,  
10% determined by US revenue targets for the CEO and 30% based on strategic objectives for both Directors. 

Based on performance against these performance measures in 2021, 78% of maximum is payable for the CEO and 88% of maximum 
is payable for the CFO. Annual bonus in excess of 100% of salary is deferred into shares in one-third tranches for one, two and three 
years. This deferral results in 36% deferral of the total bonus paid for the CEO and 24% for the CFO.

Financial performance
The extent to which the adjusted EBITDA and revenue performance conditions in respect of 2021 performance were achieved are  
as follows: 

Performance Measures

Weighting

Adjusted EBITDA 

Revenue

60% for CEO
70% for CFO

10% for CEO

Threshold
(25% pay-out)

Target
(50% pay-out)

Max
(100% pay-out)

Actual
performance

$126.0m

 $132.6m

$139.2m

 $166.5m

Bonus 
awarded for 
that element

100%
of maximum

$26.2m

$28.3m

$30.4m

$22.0m 0% of maximum

EBITDA performance
To enable performance to be determined and tested on the basis on which the targets were originally set, the Committee has 
determined a range of criteria, which have been applied consistently for several years. On this basis reported adjusted EBITDA  
is adjusted to take into account of:

•  the Group’s withdrawal from any markets during the year, to provide an assessment of the underlying performance of the core 

business; 

•  changes to gaming taxes arising in the year that were not included at the start of the year when the targets were set; and

•  movements in foreign exchange rates from budgeted rates (like-for-like adjusted EBITDA growth is calculated on a constant 

currency basis).

The Committee agreed the following adjustments to the 2021 reported adjusted EBITDA for bonus purposes.

Adjusted EBITDA

– Constant currency adjustment

– Forced exit of markets

– New gaming taxes

Like-for-like Adjusted EBITDA

2021 
Reported
(US$ million)

$165.0

Adjustments
(US$ million)

Adjusted 
EBITDA 
(US$ million)

($9.3)

$7.6

$3.1

$155.8

$163,4

$166.5

 $166.5

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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Strategic performance
Set out below are the strategic objectives set for the Executive Directors and performance against them.

OBJECTIVE 

WEIGHTING  OBJECTIVES 

PERFORMANCE

US expansion

40%

a)  Accelerate 888’s brand 

a)  An agreement with Authentic 

presence by signing a deal with 
a strategic partner on terms 
acceptable to the Board 20%

b)  Secure market access deals in 
two additional states 10%

c)  Implement the new 888 

platform in three US states 10%

Brands Group was signed in 
June 2021 to launch Sports 
Illustrated Sportsbook with the 
first State launch completed

b)  Market access deals have 

been secured in Virginia and a 
second State still to be publicly 
disclosed

c)  888 platform implemented in 
Pennsylvania, Colorado and 
Michigan

SCORE

36% out  
of 40%

Regulatory 
compliance and 
safer gambling 

Market/ 
product focus

35%

a)  Conclude the UKGC 

compliance assessment and 
licence review

b)  Complete Control Centre 

rollout in regulated markets to 
cover at least 90% of non-US 
regulated revenues 

No payment under this element 
reflecting the assessment and 
findings of the UKGC

0% out  
of 35%

15%

a)  Realise the budgeted 

a)  Growth achieved significantly 

accumulated growth in 
Romania, Sweden, Portugal, 
Canada and Ireland 

b)  Complete the Bingo sale; 

alternatively implement an 
internal reorganisation and 
optimisation plan

c)  Sports revenue through 

Spectate platform to achieve 
target set by the Board

above budget (22.6% above 
budget)

b)  Bingo sale was signed and 

separation processes are 
ongoing

c)  Target achieved

15% out  
of 15%

Operational 
excellence/ 
people agenda

10%

a)  Achieve at least 80% of the 
hiring plan to support US 
growth and business expansion 

a)  The plan to set a more robust 

organisation to support the US 
growth was executed

9% out  
of 10%

b)  Development and Board 

approval of five-year strategic 
plan

c)  Development and Board 
approval of ESG strategy, 
including development of 
employee engagement 

d)  Workforce strategy to reduce 
average employment cost 

b)  Board approval of five-year 
Acceler8 strategic plan 

c)  ESG strategy developed 
with Board approval and 
establishment of ESG 
operational committee 

d)  Workforce employment cost 
strategy developed but 
not executed in light of the 
different M&A activity

888 HOLDINGS PLC Annual Report and Accounts 202196

DIRECTORS’ REMUNERATION REPORT cont.

Total bonus payable for 2021

Adjusted
EBITDA
(% payout 
of 60% for 
CEO and 
70% for CFO)

US revenue
(% payout 
of 10% for 
CEO only)

Strategic
objectives
(% payout 
of 30%)

Total payout
(% of 
maximum)

Total payout
(% of salary)

Total payout
$’000 

60%
70%

0%
N/A

18%
18%

78%
88%

156%
132%

$1,431
$570

Director

Itai Pazner
Yariv Dafna

Long-term incentive awards with performance period ending in the year ended 31 December 2021
Long-Term Incentive Plan 
The 2019 LTIP awards have a performance period that ended on 31 December 2021 and the awards are due to vest in 2022. The 
awards are based solely on TSR performance. In determining the 2019 award performance conditions, the Committee considered 
the increasingly difficult regulatory environment in which 888 operates and the difficulty at the time of setting accurate long-term 
financial performance conditions for the next three-year period. In this context, the Committee concluded a single TSR performance 
condition provided a strong alignment of interest between executives and shareholders and was appropriate. 

The table below sets out the achievement against the TSR performance condition, resulting in total vesting of 88.5% of maximum. 

Performance level

Below threshold
Threshold
Stretch or above
Actual achieved

TSR1

Performance required

% vesting

Below median
Median = 75.1%
33% above median = 133.0%
123.4%

0%
25%
100%
88.5%

1  TSR peer group comprises GVC Holdings, Sportech, Playtech, Paddy Power Betfair, William Hill, Betsson AB, International Game Technology, JPJ Group, Kindred Group and 

OPAP SA.

In addition to performance against the TSR condition, for vesting the Committee determined at the time the award was granted that 
it must be satisfied that the Company’s TSR is reflective of underlying financial performance. The Committee is comfortable with the 
level of vesting determined by the TSR target and in reaching this conclusion has noted that absolute TSR over the period was strong 
and reported adjusted earnings per share has grown from 20.2¢ for FY18 to 27.3¢ for FY21 growth of 11% CAGR.

Details of the level of vesting for the Chief Executive Officer and the actual number of shares and estimated value in respect of his 
awards granted under the 2019 LTIP, based on the above, is shown in the table below:

Executive

Itai Pazner

Number of
awards 
at grant

Number of
awards 
to lapse

Number of
awards 
to vest

Dividend 
accrual on
vested awards
value1 
US$ 

Value of 
awards
excluding 
dividend

accrual2 
US$

638,332

73,408

564,924

0

2,681,766

1  Dividends accrue on awards at the date of a dividend payment to the date of vesting and upon exercise the value of the accrued dividends is paid to the employee on the 

number of vested awards.

2  The value of the vested shares is based on the share price of US$4.7471 (based on the exchange rate of 1.35) being the average share price for the last three months of 2021.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance 
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97

Scheme interests awarded during the year
The table below sets out the grants under the 888 Holdings plc Long Term Incentive Plan in 2021, which includes a pro-rated 2020 
LTIP award granted to Yariv Dafna that is subject to the same performance conditions as the CEO’s 2020 LTIP award, and the 
Deferred Share Bonus Plan awards made in relation to the 2020 bonus. 

Executive

Itai Pazner

Yariv Dafna

Award Type 

Grant date

LTIP2
Deferred share bonus

LTIP2
LTIP3
Deferred share bonus4

18-Mar-21
18-Mar-21

18-Mar-21
18-Mar-21
18-Mar-21

Number of
awards 
granted 

 358,810 
63,735

137,733
34,433
5,930

Face value 
of awards
granted1

$1,739,230 
$308,937 

$667,622 
$166,904 
$28,744 

Face value 
of awards 
as % salary 

% vesting
at threshold
performance

200%
N/A

150%
37.50%
N/A

25%
NA

25%
25%
NA

1  Face value was calculated using share price on the date of grant, which was £3.485 (18 March 2021). The awards are awards of Ordinary Shares.
2  These awards are due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2023. The award is subject 50% to a 
TSR performance condition versus a peer group comprised of Betsson AB, Flutter Entertainments plc (formerly Paddy Power Betfair plc), Gamesys Group plc, GVC Holdings 
plc, Kambi Group plc, Kindred Group plc, LeoVegas AB, Playtech plc and Rank Group plc. (25% of the TSR awards vest for median performance with full vesting achieved for 
out-performance the median plus 10% p.a.). The remaining 50% is subject to an adjusted EPS growth performance condition of 3% CAGR to 9% CAGR.

3  These awards are due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2022. The award is subject 50% to a 
TSR performance condition versus a peer group comprised of Betsson AB, Flutter Entertainments plc (formerly Paddy Power Betfair plc), Gamesys Group plc, GVC Holdings 
plc, Kindred Group plc, Sportech, Playtech plc, Rank Group plc and William Hill. (25% of the TSR awards vest for median performance with full vesting achieved for out-
performance the median plus 10% p.a.). The remaining 50% is subject to an adjusted EPS growth performance condition of 3% CAGR to 9% CAGR.

4  The Deferred Share Bonus plan awards will vest in equal tranches one, two and three years from the date of grant.

Loss of office payments and payments to past Directors
There were no loss of office payments to Directors in the year.

Aviad Kobrine stepped down from his role as CFO on 1 November 2020. Mr Kobrine received salary, benefits and pension contribution 
for the balance of his notice period to 24 January 2021, totalling $48,363. Mr Kobrine’s 2019 LTIP award will vest at 88.5% of maximum 
on the normal vesting date pro-rated for service. 

Directors’ shareholdings and share interests
The Executive Directors are required to build and maintain a shareholding in 888 worth two times their annual salary as set out  
in the Remuneration Policy. The CEO has met the requirement and the CFO, only appointed on 1 November 2020, has yet to meet  
the requirement. 

Details of the Directors’ interests (and of their connected persons) in shares as at 31 December 2021 are shown in the table below. 
There were no changes in the Directors’ interests in shares between 31 December 2021 and the date of this Report.

Number of Ordinary Shares at 31 December 2021

Unvested
shares
without
conditions

Unvested

options1 
with
performance
conditions

Unvested
options1
without
performance
conditions

Vested
unexercised
options 

Total for
shareholding
guideline2

Total

%
achievement
against
shareholding
guideline2

—
—

—

—

—
—
—
—

—
172,166

78,098
5,930

7,181 2,628,610
— 178,096

733,136
5,930

324%
6%

—

—

—
—
—
—

—

—

—
—
—
—

—

—

32,412

—

— 60,409
—
—
— 142,857
—
—

—

—

60,409
—
142,857
—

N/A

N/A

N/A
N/A
N/A
N/A

Unvested
shares with
performance
conditions

1,895,474
—

—

—

—
—
—
—

Director 

Legally
owned

32,412

647,857
—

Itai Pazner
Yariv Dafna
Mark 
Summerfield 
Anne De 
Kerckhove
Lord Jonathan 
(Jon) 
Mendelsohn
60,409
Limor Ganot
—
Brian Mattingley3 142,857
Zvika Zivlin3
—

—

1  Nil Cost Options. 
2  The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include legally owned 
shares and fully vested but unexercised nil-cost options (valued on a net of tax basis). Achievement against the guideline holding is calculated using the share price at 31 
December 2021 of £3.010. FX ILS/GBP = 4.1. 

3  Shares held on the date they stepped down from the Board.

No Director was materially interested during the year in any contract which was significant in relation to the business of 888. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
98

DIRECTORS’ REMUNERATION REPORT cont.

Performance graph 
The following graph shows 888’s performance*, measured by TSR, compared with the performance of the FTSE 250 Index.  
The Directors consider that the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member  
of this index for a significant period of the time covered by the chart.

1,200

1,000

800

600

400

200

0

31 Dec
2011

31 Dec
2012

31 Dec
2013

31 Dec
2014

31 Dec
2015

31 Dec
2016

31 Dec
2017

31 Dec
2018

31 Dec
2019

31 Dec
2020

31 Dec
2021

888 Holdings

FTSE 250

*   888 Holdings plc Ordinary Shares of GBP 0.005 each, being the shares of the Company’s equity share capital whose listing or admission to dealing has resulted in the 

Company falling within the definition of “quoted company”.

Total remuneration history for CEO
The table below sets out the total single figure remuneration for the CEOs over the last ten years with the annual bonus paid as a 
percentage of the maximum and the percentage of long-term share awards where the performance period determining vesting 
ended in the year. 

20121,2

2013

2014

20153,4

20165

2017

2018

2019
Itai
Frieberger

20196
Itai 
Pazner

2020

2021

Total remuneration 
($000s)
Annual bonus (%)
LTIP vesting (%)

1,060
1,331
1,275
100% 100% 100%
0%

0%

0%

5,415
100%
59%

1,855
2,518
10,771
100% 100% 29.2%
100% 100% 73.8%

465
74.6%
30.6%

1,728

2,567
5,251
74.6% 92.5%
78%
30.6% 89.9% 88.5%

1  Brian Mattingley was appointed as CEO on 27 March 2012.

2  Brian Mattingley’s total remuneration in 2015 included a phantom award granted to him on 27 March 2012 and which vested on 27 March 2015. 

3,4  Reflects Brian Mattingley’s tenure as CEO until 13 May 2015.

5 

Itai Frieberger was appointed as CEO on 2 March 2016 and stepped down as CEO on 23 January 2019. Remuneration is salary, benefits, pension and annual bonus for the 
period as CEO and the total LTIP value for 2019. 

6 

Itai Pazner was appointed as CEO on 24 January 2019. Remuneration is salary, benefits, pension and annual bonus for the period as CEO and the total LTIP value for 2019.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance 
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Percentage change in Director remuneration compared to the average for other employees
The following table sets out the percentage change in salary, taxable benefits and annual bonus from financial year 2019 to financial 
year 2020 and financial year 2020 to financial year 2021, for Directors and employees of the Group, taken as a whole. Exchange 
rates were normalized for comparative years in order to neutralise foreign exchange effects.

Itai Pazner1
Yariv Dafna2
Brian Mattingley3
Mark Summerfield4
Zvika Zivlin5
Anne De Kerckhove6
Jon Mendelsohn7
Limor Ganot8
Employees9

Change 2021 vs 2020

Change 2020 vs 2019

Base salary

Benefits

Bonus

Base salary

Benefits

Bonus

9%
N/A
N/A
4%
N/A
26%
N/A
N/A
−2%

10%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
−1%

23%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
−14%

4%
N/A
0%
N/A
0%
12%
N/A
N/A
0%

−2%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
−7%

29%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
88%

1  As set out in last year’s remuneration report, the CEO received a 9.1% salary increase for 2021 reflecting his performance and increased role and responsibilities since his 

appointment and the increase in scale and complexity of the business.

2  Yariv Dafna first appointed 1 November 2020.

3  Brian Mattingley stepped down on 20 May 2021.

4  Mark Summerfield joined the ESG committee during the year. 

5  Zvika Zivlin stepped down 20 May 2021.

6  Anne De Kerckhove took over as Remuneration Committee Chair during the year following Zvika Zivlan’s retirement and was also appointed Senior Independent Director  

on 17 March 2021 and joined the ESG committee during the year.

7  Lord Mendelsohn was first appointed to the Board on 23 September 2020 and Chair of the Board on 31 March 2021.

8  Limor Ganot first appointed 1 August 2020.

9  Employee numbers were calculated on a per average head count basis.

•  The salary figure includes base salary together with other payments made to the employees (e.g. sick pay, vacation pay), but excluding discretionary bonuses. The benefits 

figure includes benefits granted to employees which are not part of salary (e.g. medical insurance, meals, further education funds).

•  Pension amounts are not included in benefits.

•  The short term incentives figure solely includes bonuses, which are based on an estimation by the company based on the bonus accrual, since bonuses are generally paid  

to Group employees in April in respect of the previous financial year.

888 HOLDINGS PLC Annual Report and Accounts 2021 
 
100

DIRECTORS’ REMUNERATION REPORT cont.

CEO Pay ratio

2021
2020
2019

Salary
Total pay and benefits

Method

25th
percentile

50th
percentile

75th
percentile

A
A
A

1:62
1:33
1:25

1:48
1:26
1:19

1:35
1:19
1:15

CEO

25th
percentile

50th
percentile

$885,000
$5,251,000

$59,000
$85,000

$78,000
$110,000

75th
percentile

$111,000
$148,000

The table above sets out the CEO pay ratio for 2019 to 2021. The ratios have been calculated as far as practicable following the 
methodology in Option A, as this is the most accurate method of calculation. The CEO pay is compared to the pay of our Israeli 
employees at the 25th, 50th and 75th percentile. 

2021 has been another strong year for 888 which is reflected in the incentive outcomes for the year. The increase in the ratio for 2021 
results from the increase in the CEO’s salary and annual bonus as well as the high level of incentive outcome as a result of the very 
strong performance of the business and the exceptional share price performance which other eligible Group employees have also 
benefited from. $1,451,854 of the CEO’s total pay for 2022 is as a result of share price performance over the vesting period of the 
2019 LTIP award. 

The overall structure of the remuneration policy for Executive Directors is broadly consistent with that for other senior employees,  
i.e. with a significant focus on performance related pay, but reflects the additional risks and responsibilities borne by the  
Executive Directors. 

The reward policies and practices for our employees are aligned to those set for the Executive Directors, including the CEO and  
on this basis the Committee is satisfied that the median pay ratio is consistent with the pay, reward and progression policies across 
the 888 Group employees. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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101

Relative importance of spend on pay
The following graph sets out the actual expenditure by 888 in financial years 2020 and 2021 on items that were the most significant 
outgoings for 888 in the last financial year, including on remuneration to Group employees. 

+29%

306

237

-1%
143 142

s
n
o

i
l
l
i

m
$
S
U

350

300

250

200

150

100

50

0

+14%

197

172

+85%

61

33

Employee pay 
and benefits*

Marketing expenses**

Dividends***

Tax****

2020

2021

the employee pay figure includes employee benefits in accordance with the financial statements (including both staff costs and share benefit charges);

The comparables chosen were the following:
* 
**  marketing expenses – This reflects the amount invested in development of the future revenue stream of 888 driven by customer acquisition;
***  dividends – This reflects amounts distributed to shareholders;
****  taxes and duties – This is a necessary cost of doing business in a regulated business environment.

Calculation of the comparables is as set out in the 2021 Consolidated Income Statement and Notes to the Financial Statements.

888 HOLDINGS PLC Annual Report and Accounts 2021 
102

DIRECTORS’ REMUNERATION REPORT cont.

Committee members, attendees and advice
The Remuneration Committee consists solely of Non-Executive Directors. Zvika Zivlin chaired the Committee until the 2021 AGM where 
he stepped down from the Board, Anne de Kerckhove was a member of the Committee until the 2021 AGM where she took over as 
Committee Chair. Committee members during the year include Mark Summerfield, Lord Mendelsohn until 31 March 2021 when he was 
appointed Chair of the Board and Limor Ganot from 1 April 2021. Details of attendances at Committee meetings are contained in 
the statement on Corporate Governance on pages 64 and 65. The Chair of the Board attends meetings by invitation. Members of 
the management team attend meetings by invitation, and where appropriate, but no individual is present when their own specific 
remuneration arrangements are determined. 

The Remuneration Committee’s remit is set out in its Terms of Reference which are available at corporate.888.com/investor-relations/
corporate-governance/board-committees. 

Remuneration Committee adviser
Korn Ferry was appointed Remuneration Committee adviser to 888 on 30 November 2018 following a tender process. 

The primary role of the adviser to the Committee is to provide independent and objective advice and support to the Committee’s 
Chair and members. Korn Ferry has discussions with the Committee Chair on a regular basis to discuss Executive and wider Group 
remuneration matters, reporting, regulation, investor views and process. Korn Ferry does not provide any other services to 888. The 
Committee undertakes due diligence periodically to ensure that its advisers remain independent and is satisfied that the advice that 
it receives from Korn Ferry is objective and independent. Korn Ferry also is a signatory to the Remuneration Consultants Group Code 
of Conduct which sets out guidelines for managing conflicts of interest and has confirmed to the Committee its compliance with the 
Remuneration Consultants Group Code. 

The total fees paid to Korn Ferry in respect of its services to the Committee for the year ending 31 December 2021 were £80,000 
(2020: £60,000). Fees are charged on a ‘time spent’ basis. 

Engagement with stakeholders
The Committee includes as part of its annual agenda consideration and review of workforce policies and practices and invites 
members of the management team to attend Committee meetings to provide input into the Committee’s considerations. A key part 
of the Group’s SVP for Human Resources and Chief Operating Officer’s roles supported by the CEO are to engage with the wider 
workforce and views and feedback on remuneration are provided to the Committee and wider Board. The Company engages with 
its workforce through a number of different channels (as set out in more detail on pages 48 and 49). Engagement with the workforce 
to explain broader pay policies and practices and the alignment to the Executive Directors’ Remuneration Policy is carried out 
throughout the year focusing on different elements of pay at different times in line with the Group’s annual performance, strategy and 
reward agenda, through a variety of existing engagement channels including town halls and the cascade of Group communication 
by the Chief Executive Officer to his key team and then throughout the organisation. 

The Committee is committed to having a transparent and constructive dialogue with our investors and consults with its investors 
to seek feedback on any proposed policy changes and significant operation of policy changes. Last year’s Remuneration Report 
noted that the Committee had in advance of the 2021 AGM written to investors representing over 80% of 888’s share capital to 
seek feedback on changes proposed to our Directors’ Remuneration Policy. The Board understood from our engagement that some 
shareholders and one of the proxy agencies had concerns about the proposals. We have sought to address the concerns raised 
about annual bonus disclosure and have committed to review and bring into line with investor expectations the annual bonus deferral 
structure as part of a wider remuneration review following closure of the acquisition of the non-US William Hill business. As set out in 
the Chair’s Annual Statement, since the 2021 AGM 888 has continued its engagement with shareholders discussing a broad ranging 
of remuneration matters including the rationale for 2021 remuneration decisions, gender pay, safer gambling and the development  
of the Group’s ESG strategy. Our engagement with investors will continue as we carry out the remuneration review noted above. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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103

Statement of shareholder voting at AGM
Details of votes cast for and against the resolutions to approve the Annual Report on Remuneration and the Remuneration Policy at 
the 2021 AGM are shown below.

For 
Against
Vote Withheld

Advisory Vote to approve 
Annual Report on Remuneration 
(at 2021 Annual General Meeting)

Advisory Vote to approve 
Remuneration Policy 
(at 2021 Annual General Meeting)

Total number 
of votes

271,974,716
15,232,499
4,212

% of votes cast

94.70%
5.30%

Total number
of votes 

215,388,197
69,066,028
2,757,202

% of votes cast

75.72%
24.28%

Approved by the Board of Directors and signed on behalf of the Board:

ANNE DE KERCKHOVE
Chair of the Remuneration Committee 

8 March 2022

888 HOLDINGS PLC Annual Report and Accounts 2021104

AUDIT COMMITTEE REPORT

During the year, the Audit Committee has continued to carry out 
a key role within the Group’s governance framework, supporting 
the Board in monitoring and reviewing the systems for risk 
management, internal control and financial reporting. 

At the request of the Board, the Committee reviewed this 
Annual Report and advised it considers sufficient information 
has been provided to give shareholders a fair, balanced and 
understandable account of the business and allow them to  
assess its position and performance, business model and  
strategy. It also assessed the Group’s viability, in line with  
the Code requirements, prior to reporting to the Board for 
approval. Further, the Committee ensured that the financial 
performance aspects of all communications with shareholders 
were carefully considered.

While risk management is a Board responsibility, the Committee 
has worked with the Board and Group management to ensure 
that significant risks are considered on an ongoing basis and 
that appropriate responsibilities and accountabilities for the 
related controls have been set. An associated Committee 
responsibility is to review the scope, nature and effectiveness of 
the work of the internal audit team, as well as ensuring that the 
business responds to the recommendations made. 

Internal audit work is conducted by Deloitte and the scope of 
their plan is agreed with both management and the Committee 
to ensure it helps the Board consider the effectiveness of 
controls over certain of the significant risks disclosed in these 
accounts. I commend both Deloitte and management for 
ensuring that the planned work for the year was completed 
despite both the operational constraints arising from the 
pandemic and the extensive M&A activity.

Annual statement
Dear Shareholder,
The Committee was kept busy during the year with a number 
of potential transactions, including the sale of the Company’s 
Bingo business and the proposed acquisition of William Hill 
International. However, the Committee did not neglect its 
ongoing role of reviewing the key risks facing the Company and 
its financial information, ensuring constructive, yet independent 
and robust, challenge and support to both management and our 
internal and external auditors. I would once again like to thank 
my colleagues, Anne de Kerckhove and Limor Ganot for their 
support during an often hectic year!

In this letter I explain to shareholders the responsibilities of the 
Committee, highlighting those of particular importance this 
year. The pages following contain more detail on the matters 
considered. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2GovernanceThe Committee monitors and reviews the effectiveness and key 
aspects of the external audit process, including the annual audit 
plan and audit findings, as well as the auditors’ independence 
and objectivity. It also recommends the audit fee to the Board 
and sets the Company’s policy on the provision of non-audit 
services by the external auditor. EY Gibraltar is the Company’s 
statutory auditor including for the purposes of issuing an audit 
report pursuant to the Gibraltar Companies Act 2014. EY UK is 
the auditor for the purposes of the Company preparing financial 
statements as required pursuant to the UK Listing Rules and the 
Disclosure and Transparency Rules.

Further information on the Committee’s responsibilities and the 
way they were discharged are available on 888’s corporate 
website: corporate.888.com. In light of the migration of tax 
residence of 888 Holdings plc to the UK in January 2022, the 
Committee’s terms of reference were amended to allow for 
meetings of the Committee also to be held in the UK. 

We seek to respond to shareholders expectations in our 
reporting and would welcome feedback. I am available to speak 
with shareholders at any time and shall also be available at the 
Annual General Meeting in June 2022 to answer any questions. 

MARK SUMMERFIELD
Chair of the Audit Committee

8 March 2022

1

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105

HIGHLIGHTS OF THE COMMITTEE’S WORK 
DURING THE YEAR WERE CONSIDERATIONS OF:

Topic
The impact of changes to the complex legal and regulatory 
environment in which 888 operates on its business, sector and 
market, together with the Group’s ongoing engagement with 
regulatory bodies.

Challenges raised
The Committee examined management’s assessment of legal 
and regulatory risks in key markets, focusing on any changes 
in the environment and communication with regulators, 
together with the appropriateness of Group’s response. 
This included overseeing management’s full review of the 
Company’s business risk assessment, supported by leading 
legal and AML advisers, which was submitted to the UK 
Gambling Commission during 2021.

Topic
888’s exposure to corporation tax, gaming duties, VAT and 
similar taxes.

Challenges raised
The Committee considered the advice received and 
challenged the appropriateness of the conclusions reached 
by management on key tax and gaming duty matters. It also 
considered the analysis and conclusions reached by EY on 
the same matters as part of their audit work. The Committee 
furthermore reviewed the terms of the Company’s settlement 
with the Israeli Tax Authority which was concluded in December 
2021, as well as challenging and reviewing the impact of the 
agreement on the Company’s overall tax position.

Topic
The carrying value (including goodwill) of the US and the 
Bingo businesses.

Challenges raised
The Committee carefully considered the prospects of the 
Bingo businesses and concluded that no impairment was 
required.

The considerable opportunities provided by the regulation 
of certain US states and the Group’s plans to address them 
meant the Committee concurred with management’s view  
that no impairment of the US B2C business was required.

Topic
The adequacy of 888’s IT systems and controls together with 
a review of management’s response to cyber-attack and 
incidents of attempted fraud.

Challenges raised
The Committee examined management’s and the internal 
auditors’ reports on cyber security and fraud. Discussions 
with management led to support for a proposal to further 
strengthen the Group’s defences, including the decision to 
outsource certain functions.

888 HOLDINGS PLC Annual Report and Accounts 2021106

AUDIT COMMITTEE REPORT cont.

HIGHLIGHTS OF THE COMMITTEE’S WORK 
DURING THE YEAR WERE CONSIDERATIONS OF:

Topic
The assessment of the risks facing the business.

Challenges raised
The Committee reviewed the risk register and risk appetite 
statement to ensure that it remains an accurate and relevant 
reflection of the Board’s approach to risk management.

Topic
The viability statement and going concern statement 
prepared by management. 

Challenges raised
The Committee reviewed management’s analysis of 
the Company’s going concern and viability statement, 
including updated forecasts and downside scenarios that 
better reflected the anticipated operating and economic 
environment. It concluded that the Company has adequate 
resources to continue in operational existence for the 
foreseeable future.

Topic
888’s anti-bribery, anti-money laundering and whistleblowing 
obligations.

Challenges raised
The Committee reviewed the Company’s policies to ensure 
they remain relevant to the Company’s business and the 
regulatory environment in which it operates. 

The Group’s corporate governance arrangements, including 
the risk register, going concern and viability statements and 
corporate policies will all be thoroughly reviewed during 2022 
in light of the proposed acquisition of William Hill International 
and the accompanying financing announced by the Company 
in 2021.

Committee composition
During 2021, the Committee comprised at least three 
independent Non-Executive Directors, being Mark Summerfield, 
Limor Ganot (who joined the Committee on 1 April 2021 when 
Lord Mendelsohn stepped down due to taking up his role as 
Chair of the Board) and Anne de Kerckhove. Zvika Zivlin also 
served on the Committee until 20 May 2021 when he stepped 
down from the Board.

Two members constitute a quorum. The Committee requires 
the inclusion of at least one financially qualified member with 
recent and relevant financial experience. The Committee Chair 
fulfilled that requirement. The Committee has competence 
relevant to the online gaming sector and all members of the 
Committee have an understanding of financial reporting, 888’s 
internal control environment, relevant corporate legislation, 
the functions of internal and external audit and the regulatory 
and compliance framework of the business. Specifically, Mr 
Summerfield was both an auditor and worked within the sector, 
Ms de Kerckhove has extensive strategy, entrepreneurial and 
sector experience, and Ms Ganot is both a qualified CPA and 
has extensive experience as a venture capital fund manager. 
Details of meetings of the Audit Committee are set out in the 
Corporate Governance Report on page 70. 

In addition to scheduled meetings, the Committee Chair met 
with the Chief Financial Officer and the internal and external 
auditors on several occasions. Although not members of the 
Committee, the Chair of the Board, Chief Executive Officer 
and Chief Financial Officer attend meetings, together with 
representatives from the internal and external auditors.

Our work in 2021
In planning its work, the Committee has reference to the 
significant risks that may have an impact on the financial 
statements. During the year there were no matters where there 
was significant disagreement between management, the 
external auditor and the Committee, or unresolved issues that 
required referring to the Board. The key matters discussed by  
the Committee during the year were as follows:

Legal and regulatory environment 
888 operates within an increasingly regulated marketplace and 
is challenged by regulatory requirements across all areas of its 
business. This creates risk for the Company as non-compliance 
can lead to financial penalties, reputational damage and the 
loss of licences to operate. As part of this process, the Board 
and Audit Committee received updates from management 
and discussed follow-up actions in response to regulatory 
matters relating to customer activity in prior periods. The Group 
manages its regulatory risk with input from its legal advisers 
in order to operate its business in compliance with relevant 
regulatory requirements. The Group works with its lawyers to 
produce regular updates so that the Board and Audit Committee 
understand what is happening in the regulatory landscape.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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During 2021, the Board and Audit Committee received regulatory 
briefings from the Company’s lawyers and reviewed updates on 
the management of regulatory risk from management, as well 
as reviewing the status of litigation involving 888 and the related 
accounting for 888’s obligations in the financial statements. This 
included examination of the changing regulatory landscape in 
Germany, the Netherlands and Ontario, Canada, and defence 
of the Company’s position in those markets. The Committee also 
considered the changing risk environment as regards Austrian 
player litigation and changes to compliance and quality 
assurance controls in other markets where the regulatory regime 
has evolved.

The Audit Committee had a key role during 2021 working with  
the ESG Committee in overseeing the Company’s response to  
the UK Gambling Commission compliance assessment which 
was initiated in October 2020 and all remediation actions 
executed by management in response to the Gambling 
Commission’s findings.

Taxation 
The Board oversees and sets the Group’s tax strategy and 
evaluates tax risk. In undertaking this task, the Group uses 
its legal and tax advisors. During the year, the Group’s legal 
advisors have kept the Board and Audit Committee apprised of 
both existing and emerging tax risks and, where appropriate, 
these have been considered by the Board in conjunction with 
888’s commercial strategy.

In 2021, the Board and Audit Committee discussed the Group’s 
tax related matters including the Group’s tax and intellectual 
property holding structure. Furthermore, the Committee 
received detailed updates regarding the finalisation of the 
Tax Assessment Agreement in Israel and the migration of 888 
Holdings plc to the UK for tax purposes. The Committee noted 
that the Group registered for taxes in relevant jurisdictions in 
order to ensure timely reporting and payment on the correct 
basis, while reserving its position concerning contesting 
possible existence of a liability in appropriate cases. For further 
information, see notes 8 and 27 to the financial statements.

Goodwill and intangible assets 
As set out in note 11 to the consolidated financial statements, 
888 has significant goodwill and other intangible assets relating 
to the acquisitions of the Bingo and US B2C businesses, the 
development of gaming platforms and software, and the 
internal costs incurred in respect of the new data centre 
project in Dublin. 

The Committee reviewed the cash flow forecasts supporting the 
carrying value of goodwill and other intangible assets including 
the key assumptions and estimates as well as the impact of  
the recent regulatory developments and the potential sale of  
the bingo business, and satisfied itself that no impairment is 
required in relation to the carrying value of the US B2C or  
Bingo businesses.

In addition, the Committee reviewed the board paper in relation 
to the appropriateness of the capitalisation of costs relating  
to the development of gaming platforms and software with a 
view to understanding and mitigating the financial reporting 
risks involved. 

Revenue recognition and development costs capitalisation
Revenue recognition and the capitalisation of development 
costs are areas of material risk in relation to the preparation 
of the financial statements. The Committee has considered 
the Group’s accounting policies in these areas and the internal 
controls which are in place and has concluded that the Group’s 
recognition of income and capitalisation of development costs  
is appropriate. 

IT systems
888’s IT systems are complex and predominantly developed 
in-house. The success of the business relies on the development 
of IT platforms that are innovative and appealing to customers. 
In addition, the integrity and security of the IT systems are vital 
from a commercial standpoint as well as to ensuring a robust 
control environment.

The Audit Committee oversaw internal audit’s continuing review 
of the Group’s cyber incident response capability and as an 
outcome of this process the Company is in advanced stages of 
implementing the relevant ISO standard.

Internal controls and risk management
The Board has overall responsibility for ensuring that the Group 
maintains a sound system of internal control. There are inherent 
limitations in any system of internal control and no system can 
provide absolute assurance against material misstatements, 
loss or failure. Equally, no system can guarantee elimination of 
the risk of failure to meet the objectives of the business. Against 
this background, the Committee has together with the Board 
developed and maintained an approach to risk management 
that incorporates risk appetite and tolerance, the framework 
within which risk is managed and the responsibility and 
procedures pertaining to application of the policy.

The Group is proactive in ensuring that corporate and 
operational risks are identified, assessed and managed 
by identifying suitable controls. A corporate risk register is 
maintained which details:

1.  The risks and impact they may have;

2. Actions to mitigate risks;

3. Risk scores to highlight the likelihood and implications of 

occurrence;

4. The owners of risks; and

5. Target dates for actions to mitigate.

A description of the principal risks is set out on pages 50 to 59.

The Board has confirmed that it has carried out a robust 
assessment of the principal risks facing 888, including those 
which threaten its business model, future performance, solvency 
or liquidity. 

888 HOLDINGS PLC Annual Report and Accounts 2021108

AUDIT COMMITTEE REPORT cont.

In addition to the matters described above, the work of the 
Committee during the year included:

•  Reviewing the draft interim and annual reports and 

considering:

1.  The accounting principles, policies and practices adopted 
and the adequacy of related disclosures in the reports;

2. Application of IAS 36 and 38;

3. The significant accounting issues, estimates and judgements 

of management in relation to financial reporting;

4. Whether any significant adjustments were required arising 

from the audit; 

5. Compliance with statutory tax obligations and the 

Company’s tax policy;

6. Whether the information set out in the Strategic Report was 
balanced, comprehensive, clear and concise and covered 
both positive and negative aspects of performance; and

7. Whether the use of “alternative performance measures” 

obscured IFRS measures.

•  Meeting with internal and external auditors, both with and in 

the absence of the Executive Directors.

•  Reporting to the Board on how it has discharged its 

responsibilities.

•  Making recommendations to the Board in respect of its 

findings in respect of all of the above matters.

•  Review and approval of the external audit fee.

The Board considers that the processes undertaken by the 
Audit Committee continue to be appropriately robust and 
effective and in compliance with the guidance issued by the 
FRC. During the year, the Board has not been advised by the 
Audit Committee of, nor identified itself, any failings, frauds or 
weaknesses in internal control which it has determined to be 
material in the context of the financial statements.

The Committee believes that appropriate internal controls 
are in place through the Group, that 888 has a well-defined 
organisational structure with clear lines of responsibility and a 
comprehensive financial reporting system. The Committee also 
believes that the Company complies with the FRC Guidance on 
Risk Management, Internal Control and Related Financial and 
Business Reporting.

Going concern and financial viability
During 2021, the Committee reviewed the appropriateness of 
adopting the going concern basis of accounting in preparing 
the full year financial statements, and assessed whether the 
business was viable in accordance with the Code. As part of the 
assessment, the Committee closely scrutinized the Group’s major 
risks, both individually and how they might occur in combination, 
their financial impact, how they are managed, the availability 
of finance and the appropriate period for assessment. This 
included detailed modelling of the Company’s assumptions 
underlying its forecast. In its going concern assessment, the 
Directors have considered two cases. The first assumes the 
Group on a standalone basis as the William Hill International 
transaction is yet to be completed and pending shareholders’ 
approval (the “standalone” case) and a second in which the WHI 
acquisition completes in Q2 2022 (the “acquisition” case). While 
there were no immediate or anticipated issues, the Committee 
challenged the identification of these significant risks and the 
assumptions comprising the viability analysis carried out by 
management, and deemed appropriate the disclosure around 
both going concern and the viability statement. The Group’s 
Viability Statement is on pages 60 and 61. 

Fair, balanced and understandable
The Committee considered whether the 2021 Annual Report is 
fair, balanced and understandable, and whether it provides the 
necessary information to shareholders to assess the Group’s 
performance, business model and strategy. The Committee 
considered management’s assessment of items included in the 
financial statements and the prominence given to them. The 
Committee and subsequently the Board were satisfied that, 
taken as a whole, the 2021 Annual Report and Accounts are fair, 
balanced and understandable.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 2Governance1

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ANNUAL REPORT APPROVAL PROCESS

The Group’s Finance Department, Director of Investor 
Relations, Company Secretary and legal advisers initiate 
the process in coordination with the Group’s public relations 
advisers, focusing on main themes and financial trends which 
primarily inform the Chair’s Statement, Strategic Report 
and Business & Financial Review. The draft statements are 
then reviewed and comments provided by Group senior 
management. Input was also provided by the Company’s 
Remuneration and ESG consultants. 

The Group’s Company Secretary leads the process of 
compiling the relevant legal and corporate governance 
sections, and obtains input from Group legal advisers, senior 
management and Board members as required.

The Group’s legal advisers draft the regulatory review 
and risk report in line with the legal advice received by 
the Group, regulatory developments and developments in 
relevant risks and risk discussions held by the Board.

The Group’s remuneration consultant drafts the Directors’ 
Remuneration Report (including the Remuneration Policy) 
which is then reviewed by the Group’s Finance Department 
and the Remuneration Committee.

The Group’s Finance Department prepares the accounts. 
These are reviewed by the Company’s auditors, who 
check amongst other matters that the Group has 
given appropriate attention to any relevant changes in 
accounting policies.

The Group’s CFO and SVP Finance review the entire Annual 
Report and Accounts and lead an iterative process pursuant 
to which the relevant internal and external stakeholders 
review and provide comments.

The draft Annual Report and Accounts is presented to the 
Committee, which is also in possession of a detailed report 
from the external auditor, where a detailed discussion 
is held regarding key disclosures and the Committee’s 
recommendations are provided to the Board. 

The Annual Report and Accounts is finally reviewed by the 
full Board for approval.

Adequate time is given to each of the above steps in order 
to allow for full and meaningful review.

Performance of Audit Committee
The Audit Committee’s performance was evaluated as part of 
the Board evaluation initiated in December 2021 as detailed 
on page 68. The overall conclusion of the review was that the 
Committee remains effective in discharging its functions and 
reporting to the Board.

Internal auditors
The Group’s internal audit function is outsourced to Deloitte 
Israel. The Audit Committee reviewed and monitored the internal 
audit plan in accordance with the principal risks to 888’s 
business as set out in the Risk Register. It has also reviewed 
reports from Deloitte Israel in relation to all internal audit work 
carried out during the year and monitored response and follow 
up by management to internal audit findings. In the past three 
years, the internal auditors have reviewed various aspects of 
888’s customer service and business operations, finance, B2B 
and B2C activities, product technologies, human resources and 
regulation. In 2021, Deloitte Israel issued reports on GDPR, SOCIR, 
Marketing Regulations Compliance, Access Management, cash 
flow and bank account management, Criminal Finances Act, 
Israel location review, Multi currency pricing, SEO Procurement, 
Self-exclusion, US Operations and B2C marketing regulations, as 
well as presenting the 2022 internal audit plan. 

Certain matters were identified which required modifications to 
procedures and improved controls, which either have been or 
are being implemented by management. The Committee has 
evaluated the performance of Deloitte Israel, and has concluded 
that they provide constructive challenge and consistently 
demonstrate a realistic and commercial view of the business.

External auditors
EY has been the Company’s external auditor since their 
appointment in 2014. The partners responsible for the external 
audit are Angelique Linares, a partner in EY’s Gibraltar office, 
and Philip Young, a partner in EY’s London office. Angelique and 
Philip have been responsible for 888’s audit since 2018 and 2019 
respectively. Unfortunately, due to unforeseen circumstances 
Philip was unable to carry out the year end audit and sign the 
audit opinion. 

EY moved quickly to appoint two London based partners to work 
with Angelique to oversee the completion of the audit, Marcus 
Butler and Jon Killingley. Marcus has been the independent audit 
partner since 2018 and, as such, is very familiar with the key 
audit areas. Jon previously worked on our audit between 2014 
and 2016, and also knows the Group well. The Audit Committee 
Chair spent additional time with Marcus and Jon to ensure they 
had been able to satisfactorily consider all the necessary areas 
of the business and has received the necessary reassurances. 
The Committee thanks them for stepping in during what is a very 
busy time for them both.

888 HOLDINGS PLC Annual Report and Accounts 2021110

AUDIT COMMITTEE REPORT cont.

The Committee has reviewed the performance of EY in relation 
to the 888 audit, a process which involved all Board members 
and senior members of 888’s finance function. Specific 
consideration was given to:

•  Ensuring that safeguards put in place by the incumbent 
auditor against independence threats are sufficient and 
comprehensive;

•  Ensuring that the quality and transparency of communications 

with the external auditors are timely, clear, concise and 
relevant and that any suggestions for improvements or 
changes are constructive; 

•  Determining whether they had exercised professional 

scepticism, with regards to the reliability of evidence provided, 
the appropriateness and accuracy of management responses 
to questions, considering potential fraud and the need for 
additional procedures and the willingness of the auditor to 
challenge management assumptions;

•  Considering if the quality of the audit engagement team 
is sufficient and appropriate – including the continuity of 
appropriate industry, sector and technical expertise.

Feedback is provided to the external auditor by the Audit 
Committee through one-to-one discussions between the Chair 
of the Audit Committee and the audit firm partner. Each year, 
the results of the review of the EY audit practice by the regulator 
is discussed with the audit team to determine the relevance to 
the 888 audit and how the team needs to respond. In addition, 
during 2021 the Audit Quality review team of the Financial 
Reporting Council considered certain aspects of EY’s audit of 
our 2020 consolidated financial statements. The Committee has 
received a full copy of the findings and was pleased to note that 
no key findings arose from the review, with only two minor areas 
for improvement noted. These areas have been discussed with 
EY and the Committee is satisfied that they were addressed 
appropriately during the 2021 audit.

The conclusions reached by the Committee were that EY had 
performed the external audit in a professional manner, and 
it was therefore the Committee’s recommendation that the 
reappointment of EY be proposed to shareholders at the Annual 
General Meeting to be held in June 2022. If reappointed, EY 
will hold office until the conclusion of the next Annual General 
Meeting at which accounts are laid. 

The audit contract was last tendered for the year ended  
31 December 2014 and no contractual obligations existed 
that acted to restrict the Audit Committee’s choice of external 
auditors. Under the EU Audit Regulation and the Competition 
and Markets Authority “The Statutory Audit Services for Large 
Companies Market Investigation (Mandatory Use of Competitive 
Tender Processes and Audit Committee Responsibilities)”  
Order 2014, the Company is required to run a competitive  
tender process in respect of auditor appointment no later  
than 31 December 2023 year end. The Board will consider  
the timing of an audit tender process during 2022 in the  
context of the Company’s transformational acquisition of  
William Hill. The Committee notes and confirms compliance  
with the other provisions of the Competition & Markets  
Authority Order 2014 in respect of statutory audit services  
for large companies.

The Committee reviewed the reports prepared by the 
external auditors on key audit findings and any significant 
deficiencies in the financial control environment, as well as 
the recommendations made by EY to improve processes and 
controls together with management’s responses to those 
recommendations. EY did not highlight any material internal 
control weaknesses and management has committed to making 
appropriate changes to controls in areas highlighted by EY. 

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Factors considered by the Audit Committee in being satisfied as 
to EY’s continued audit independence in relation to undertaking 
this work included:

•  The nature of the work and the relevant independence threats 
and safeguards put in place by EY. For example, the working 
capital exercise was carried out by a separate team and led 
by a separate engagement partner. In addition, there was no 
self-review threat as EY did not prepare any information used 
for financial reporting;

•  The reporting accountants work provided is permissible under 

the FRC Ethical Standard; and

•  It was not anticipated that EY would perform any other 

significant non-audit services for the year ending 31 December 
2021 or the year ending 31 December 2022.

In conclusion, the Committee remains:

•  Satisfied with the effectiveness of the external audit and the 

interaction between the auditors and the Committee;

•  Satisfied as to the auditor’s qualifications, expertise and 

resources; and

•  Confident that EY’s objectivity and independence are not in 
any way impaired by the provision of non-audit services.

Audit and non-audit work
The Audit Committee remains mindful of the attitude investors 
have to the auditors performing non-audit services. The 
Committee has clear policies relating to the auditors undertaking 
non-audit work and monitors the appointment of the auditors 
for any non-audit work involving fees above US$0.1 million, with 
a view to ensuring that non-audit work does not compromise 
the auditors’ objectiveness and independence. The Committee 
is committed to ensuring that fees for non-audit services 
performed by the auditors will not exceed 70% of aggregate 
audit fees measured over a three year period.

Fees payable to the auditor for audit and non-audit services are 
set out in note 4 to the Financial Statements.

This year, in undertaking the circular and prospectus for the 
proposed acquisition of William Hill International and associated 
capital raise, that is expected be published during H1 2022, the 
Company required the work of a reporting accountant, including 
an independent report on the working capital statement. 

While the Audit Committee believed that EY, as our auditor, 
was best placed to perform this service, it was conscious of not 
wanting to compromise EY’s audit independence and therefore 
engaged with both EY and the FRC on this matter. Having 
obtained the FRC’s clearance for EY to perform this work, the 
Audit Committee approved EY being appointed. Given the timing 
of the work, clearance was obtained to exceed the 70% non-
audit fee cap for both the year ending 31 December 2021 and 
the year ending 31 December 2022.

As a result of EY’s work on the circular and prospectus for the 
acquisition of William Hill International and Capital Raise, total 
fees for non-audit services represented 256% (2020: 14%) of 
the total audit fees and 298% of the average audit fee for the 
preceding three-year period.

888 HOLDINGS PLC Annual Report and Accounts 2021112

INDEPENDENT AUDITOR’S REPORT

Opinion
In our opinion:

•  888 Holdings plc’s group financial statements and parent 

company financial statements (the “financial statements”) 
give a true and fair view of the state of the group’s and of the 
parent company’s affairs as at 31 December 2021 and of the 
group’s profit for the year then ended;

•  the group and parent company financial statements have 
been properly prepared in accordance with UK adopted 
international accounting standards; and

•  the financial statements have been prepared in accordance 
with the requirements of the Gibraltar Companies Act 2014.

We have audited the financial statements of 888 Holdings plc 
(the ‘parent company’) and its subsidiaries (the ‘group’) for the 
year ended 31 December 2021 which comprise:

GROUP

PARENT COMPANY

Consolidated income 
statement for the year ended 
31 December 2021

Balance sheet as at 31 
December 2021

Consolidated statement of 
comprehensive income for 
the year then ended

Statement of changes in 
equity for the year then 
ended

Consolidated balance sheet 
as at 31 December 2021

Statement of cash flows for 
the year then ended

Consolidated statement of 
changes in equity for the year 
then ended

Related notes 1 to 10 to the 
financial statements including 
a summary of significant 
accounting policies

Consolidated statement of 
cash flows for the year then 
ended

Related notes 1 to 28 to 
the financial statements, 
including a summary of 
significant accounting policies

The financial reporting framework that has been applied in their 
preparation is applicable law and UK adopted international 
accounting standards and, as regards the parent company 
financial statements, as applied in accordance with the 
provisions of the Gibraltar Companies Act 2014.

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (ISAs) and applicable law. Our 
responsibilities under those standards are further described 
in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion. 

Independence
We are independent of the group and parent in accordance 
with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance  
with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard 
were not provided to the group or the parent company and 
we remain independent of the group and the parent company 
in conducting the audit.  As disclosed in the company’s audit 
committee report, we have obtained an exemption from the FRC 
in respect of the non-audit services provided to the group in 
2021, which exceeded the 70% non-audit services fee cap.  
We confirm that there are appropriate safeguards in place  
and that we remain independent.

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that 
the directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate. Our 
evaluation of the directors’ assessment of the group and parent 
company’s ability to continue to adopt the going concern basis 
of accounting included:

•  We confirmed our understanding of 888’s going concern 

assessment process, including how principal and emerging 
risks were considered. We also understood the review controls 
in place for the going concern model, for assessing forecasts 
obtained from William Hill International (“WHI”) management 
and management’s Board memoranda. Management 
assessed the Group on a standalone basis and under an 
acquisition case in which the WHI acquisition completes in  
Q2 2022. 

•  We tested the mathematical integrity of management’s going 
concern model, including ensuring arithmetic accuracy and 
agreeing the prospective financial information to that used in 
other areas of the business, such as impairment assessments.

•  We searched for sources of contradictory evidence in our 

assessment of management’s forecasting, including assessing 
historical budgeting accuracy and industry trends and the 
broader macroeconomic outlook.

•  We considered the mitigating factors included in the cash flow 
forecasts. This included understanding the Group’s variable 
and discretionary costs and evaluating the Group’s ability to 
control these outflows as mitigating actions if required. 

•  We have performed reverse stress testing in order to identify 
what factors would lead to the Group utilising all liquidity 
during the going concern period.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

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113

•  Assessing the appropriateness of the duration of the 

Our key observations:

going concern assessment period to 31 December 2023 
and considering the existence of any significant events or 
conditions beyond this period based on our procedures on the 
Group’s business plan, cash flow forecasts and from knowledge 
arising from other areas of the audit;

•  We concluded that the disclosure in Note 2 and the Directors’ 

report appropriately sets out the risks and considerations used 
to form the directors’ going concern conclusion in both the 
standalone scenario and the acquisition scenario.

To address the impact of the acquisition of WHI we performed 
procedures to understand changes in facts and circumstances 
which may indicate material uncertainty in relation to the group 
and parent company’s ability to continue as a going concern. 
Specifically, we:

•  Obtained and reviewed the historic proforma financial 
information of the combined group, and the quantified 
financial benefit statements of the merger performance. 

•  We obtained an understanding of the proposed financing 

of the acquisition and Group structure post acquisition. The 
acquisition will be fully debt funded, the facilities are agreed, 
and the debt will contain no financial covenants other than 
on a revolving credit facility which is not forecast to be drawn 
upon.

•  Compared cash on hand, and forecast cash generation, to 

forecast liability settlement including committed dividends, to 
assess liquidity risk.

•  Obtained management’s going concern assessment, including 
the cash flow forecast for the group, assuming the acquisition 
of WHI in Q2 2022, for the going concern period which 
extends to 31 December 2023. The Group has modelled a 
number of adverse scenarios, individually and in aggregate, 
in its cash forecast in order to incorporate unexpected 
changes to the forecasted liquidity of the Group, including the 
adverse impact of potential measures that may be imposed 
following the UK Gambling Act review, the impact of regulatory 
and legal actions, any legal settlements being higher than 
expected, a further UK lockdown and a reduction in revenues 
in both regulated and unregulated markets.

•  We evaluated the potential impact of any contingencies, 
including the likelihood of their occurrence. This included 
obtaining and reviewing relevant legal advice, and indemnities 
and warranties agreed as part of the transaction. 

•  We assessed the flexibility of the business model in the 

acquisition case to respond to reduced revenues; performed 
procedures to test the reasonableness of all key assumptions, 
namely each revenue stream, gaming duties, marketing 
expenses and overheads through reconciliation to the 
budget approved by the Board and comparison with recent 
performance, as well as their consistency with other areas of 
the audit including impairment assessments, and the forecasts 
prepared as part of the acquisition workstreams.

•  Performed reverse stress testing in order to identify what 

factors would lead to the Group utilising all liquidity during  
the going concern period.

•  We considered the achievability of planned synergies and  
any incremental costs of executing the planned transaction.

•  On a standalone basis, the Group has no external debt, cash 
net of customer deposits of US$174.5m as at 31 December 
2021, generated cash from operating activities of US$133.2m 
in the year ended 31 December 2021 and remains profitable, 
cash generative and debt free throughout the going concern 
period.   

•  In the acquisition case, the Group remains profitable, cash 
generative and the loan and overdraft facilities secured for 
the acquisition contain no financial covenants. The Group’s 
exposure to certain legal and regulatory risks, particularly 
those associated with the UK market, is increased. However, 
even under adverse scenarios described above, the Group 
maintains liquidity headroom throughout the going concern 
period; and

Going concern has also been determined to be a key audit 
matter. 

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
group and parent company’s ability to continue as a going 
concern for the period to 31 December 2023. 

In relation to the group and parent company’s reporting on how 
they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the 
directors’ statement in the financial statements about whether 
the directors considered it appropriate to adopt the going 
concern basis of accounting.

Our responsibilities and the responsibilities of the directors 
with respect to going concern are described in the relevant 
sections of this report.  However, because not all future events or 
conditions can be predicted, this statement is not a guarantee 
as to the group’s ability to continue as a going concern.

OVERVIEW OF OUR AUDIT APPROACH

Audit scope

•  We performed an audit of the complete 
financial information of two components, 
one being a subsidiary in Israel and the 
other being the remainder of the Group.

•  The components where we performed full 
audit procedures accounted for 100% of 
Profit before tax, Revenue and Total assets.

Key audit 
matters

•  Regulatory and legal risks

•  Revenue recognition

•  Impairment of Bingo and US B2C cash 

generating units

•  Going concern

Materiality

•  Overall group materiality of US$5.15m, 

which represents 5% of Profit before tax 
adjusted for certain exceptional items, 
including legal and professional costs for 
the acquisition of William Hill International.

888 HOLDINGS PLC Annual Report and Accounts 2021114

INDEPENDENT AUDITOR’S REPORT cont.

An overview of the scope of the parent company 
and group audits 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality 
and our allocation of performance materiality determine our 
audit scope for each entity within the Group.  Taken together, 
this enables us to form an opinion on the consolidated 
financial statements. We take into account size, risk profile, the 
organisation of the Group and effectiveness of Group-wide 
controls, changes in the business environment and other factors 
such as recent Internal Audit results when assessing the level of 
work to be performed at each entity.

The Group operates from a small number of locations and the 
Group’s accounting is centrally managed. In assessing the risk 
of material misstatement to the Group financial statements, 
we determined that there were two components, one being a 
subsidiary in Israel and the other being the remainder of the 
Group.

We performed an audit of the complete financial information 
of both of these components (“full scope”). The components we 
audited therefore account for the entirety of the Group’s profit 
before tax, revenue and total assets. This is consistent with our 
approach in the prior year.

Involvement with component teams 
In establishing our overall approach to the Group audit, we 
determined the type of work that needed to be undertaken at 
each of the components by us, as the Group audit engagement 
team, or by component auditors from other EY global network 
firms operating under our instruction. 

The Israeli subsidiary was subject to a full scope audit of which 
specific key areas were audited by a component team in Israel 
and the remainder of the subsidiary was audited by the Group 
audit team. The remainder of the Group was audited directly, as 
a full scope audit, by the Group audit team. 

Historically, the Group audit team performed the majority of its 
audit fieldwork in Israel and to a lesser extent Gibraltar, including 
auditing all of the significant judgements. Non-statutory and 
statutory audit partners visited Israel at the year-end phase 
of the audit. These visits involved conducting and reviewing 
audit work performed by the Israel component audit team and 
attending audit closing meetings. 

In the current year, as in 2020, due to the COVID-19 pandemic, 
travel to Israel was not possible during key audit phases. As a 
result, the Group audit team performed the majority of its audit 
fieldwork remotely from London and to a lesser extent from 
Gibraltar, including auditing all of the significant judgements. 
Non-statutory and statutory audit partners held virtual meetings 
remotely with management based in UK, Gibraltar and Israel 
throughout the audit. During these interactions they attended 
audit closing meetings.  

For the Israeli subsidiary, the Group audit team interacted with 
the component audit team regularly during the various stages 
of the audit, reviewed key working papers, participated in the 
component audit team’s planning, including its discussion of 
fraud and error and were responsible for the scope and direction 
of the audit process. Due to travel restrictions, we were unable to 
travel to Israel, hence the review of relevant audit work papers 
was facilitated by the EY electronic audit file platform, screen 
sharing or the provision of copies of work papers directly to the 
Group audit team. We held regular video call meetings with the 
component team. Given the nature of our engagement, some of 
these measures had been implemented, albeit to a lesser extent, 
in previous years, providing an appropriate base from which to 
expand these forms of interactions and facilitate our oversight 
of the component audit team. The allocation of responsibilities 
between the Group audit team and the Israel component 
team was such that the audit work on each of the areas of risk 
described as ‘key audit matters’ was led by the Group audit 
team. This gave us sufficient and appropriate evidence for our 
opinion on the Group financial statements.

Climate change
There has been increasing interest from stakeholders as to how 
climate change will impact companies. As an online business, 
the Group’s activities have a relatively small impact on the 
environment when compared to companies that operate in more 
resource intensive industries. The Group has determined that 
the most significant future impacts from climate change on its 
operations will be from energy prices as the Group and global 
economy transition to greener sources. These are explained on 
page 39 in the required Task Force for Climate related Financial 
Disclosures, which form part of the “Other information”, rather 
than the audited financial statements. Our procedures on these 
disclosures therefore consisted solely of considering whether 
they are materially inconsistent with the financial statements or 
our knowledge obtained in the course of the audit or otherwise 
appear to be materially misstated. As disclosed in note 2 to the 
financial statements, in the Group’s view climate change does 
not represent a material estimation uncertainty.

Our audit effort in considering climate change was focused 
on considering whether the effects of climate risks have 
been appropriately reflected in asset values and associated 
disclosures where values are determined through modelling 
future cash flows, being the impairment tests of Bingo B2C and 
US B2C cash generating units. We also challenged the Directors’ 
considerations of climate change in their assessment of going 
concern and viability and associated disclosures. 

Key audit matters 
Key audit matters are those matters that, in our professional 
judgement, were of most significance in our audit of the 
financial statements of the current period and include the most 
significant assessed risks of material misstatement (whether 
or not due to fraud) that we identified. These matters included 
those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters were addressed in 
the context of our audit of the financial statements as a whole, 
and in our opinion thereon, and we do not provide a separate 
opinion on these matters.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

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115

Risk

Our response to the risk

Key observations communicated 
to the audit committee

Regulatory and legal risks
At 31 December 2021, the Group 
has provided US$25.7 million 
(2020: US$19.3 million) in respect 
of ongoing legal and regulatory 
matters.

Refer to the significant accounting 
policies (Note 2); and Notes 19 and 
27 to the Consolidated Financial 
Statements.

Given the industry and jurisdictions 
in which the Group operates, as 
described in the Principal Risks and 
Uncertainties on page 70, there 
is a risk that the Group operates 
without the appropriate licences, 
has existing licences adversely 
affected, or is subject to regulatory 
sanctions. There is also a risk 
that the Group does not pay or 
accrue for gaming taxes on an 
appropriate basis.

Judgement is also applied in 
estimating amounts payable to 
regulatory authorities, or customers, 
in certain jurisdictions. This gives 
rise to a risk over the accuracy of 
accruals, provisions and disclosure 
of contingent liabilities and 
the related income statement 
effect. There is also a risk that 
management may influence 
these significant estimates and 
judgements in order to meet 
market expectations or bonus 
targets.

The legal and regulatory risk 
increased during 2021. Refer to the 
Risk management strategy (on 
page 50).

•  Inquired of management and the Group’s external 

•  Based on our audit procedures 

on the Group’s accounting 
conclusions in each of 
its major jurisdictions, we 
concluded that the provision 
and accruals in respect of 
probable amounts payable 
to regulatory authorities, and 
related income statement 
accounts, are appropriate 
and that the disclosures of 
probable and possible outflows 
in the financial statements are 
appropriate.

legal advisers, where appropriate, about any known 
instances of material breaches in regulatory or 
licence compliance that need to be disclosed or 
required provisions to be recorded. 

•  Inspected the Group’s correspondence with regulators 
and tax authorities to identify any legal or regulatory 
concerns and assess the completeness of matters 
evaluated by the Group.

•  In respect of the regulatory provisions, we discussed 
any updates to the fact patterns with management 
and the Group’s external legal advisors and read 
their legal confirmations. We agreed provisions 
to third party support, for example post year end 
settlement agreements, and/or confirmation from the 
Group’s external legal advisors that they consider the 
quantum of the provisions for regulatory matters to be 
reasonable.

•  Discussed with management its interpretation and 
application of relevant laws and regulations as well 
as analysis of the risks in respect of the Group’s 
operations in unregulated markets. 

•  Circularised confirmations to management’s 

relevant external legal experts to inform us of any/
all outstanding legal or regulatory issues as at 31 
December 2021. 

•  Tested the completeness of the Group’s legal 

expenses, in coordination with the discussions with 
Group’s legal advisers, to ensure the completeness of 
circularised confirmations.

•  Engaged EY gaming tax and legal specialists to 
assist us in understanding the risks in respect of 
gaming duties and fines in jurisdictions where the 
appropriate tax treatment is uncertain.

•  Assessed appropriateness of disclosures in the Annual 
Report and Accounts by comparing the disclosures 
against the requirements under International 
Financial Reporting Standards and the Companies 
Act of Gibraltar 2014.

888 HOLDINGS PLC Annual Report and Accounts 2021Key observations communicated 
to the audit committee

•  Based on our audit work we 
conclude that the revenue 
recognised is appropriate. 

116

INDEPENDENT AUDITOR’S REPORT cont.

Risk

Our response to the risk

Revenue recognition
The Group recognised revenue of 
US$980.1 million in 2021 (2020: 
US$849.7 million). 

The Group’s revenue recognition 
process is highly dependent on 
the Group systems, including 
the Gaming servers and 
Datawarehouse. Systematic errors 
in calculations could result in 
incorrect reporting of revenue. 

The Group also makes a number of 
judgements in recognising revenue, 
principally in respect of whether 
the Group is acting as a principal 
or an agent with its B2B customers 
and whether certain customer 
prizes are treated as a deduction 
from revenue or as a cost. Any 
inappropriate judgements could 
result in a material misstatement of 
revenue and operating expenses. 

There is a risk that management 
may override controls to influence 
the significant judgements in 
respect of revenue recognition 
leading revenue being overstated in 
order to meet market expectations.

Refer to the significant accounting 
policies (Note 2); and Note 3 to the 
Consolidated Financial Statements.

•  Inquired about the Group’s processes and related 
controls in respect of revenue recognition and 
obtained support to confirm our understanding. We 
tested the design and operating effectiveness of key 
applications and certain manual controls over the 
Group’s principal gaming systems.

•  We performed a correlation analysis between cash 
receipts and revenue to confirm that in aggregate, 
the revenues recognised were equivalent to the cash 
receipts adjusted for known timing differences. 

•  We applied IT-based auditing techniques to re-
perform the monthly reconciliation between the 
Group’s gaming revenue, cash and customer 
accounts.

•  We performed procedures using “test accounts” in the 
live gaming environment for each revenue stream to 
test the interface between gaming servers, production 
systems and cash processing system with the 
Datawarehouse. 

•  We performed detailed substantive testing on a 

sample of revenue transactions, including validation  
of bets/wins and deposits/withdrawals. 

•  We read the Group’s contractual arrangements and 
observed how they operate in practice to evaluate 
management’s judgement as to whether the Group 
was operating as a principal or an agent in its B2B 
contracts with customers, in accordance with the 
requirements of IFRS.  

•  We audited other material manual adjustments and 

ensured the appropriate classification of prizes 
within the income statement by testing a sample of 
executed marketing Letters of Understanding.

•  We assessed the appropriateness of the disclosures 
in the Annual Report and Accounts by comparing 
the disclosures against the requirements under 
International Financial Reporting Standards and the 
Companies Act of Gibraltar 2014.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

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117

Risk

Our response to the risk

Key observations communicated 
to the audit committee

Impairment of Bingo and US 
B2C cash generating units
The Group has goodwill of 
US$30.9m and intangible assets 
of US$14.5m relating to US B2C, 
arising from the acquisition in 
December 2018.

The Group has goodwill of 
US$50.0m relating to Bingo B2C, 
arising from the acquisitions of 
Globalcom (2007), Wink (2009) 
and Jet (2019). Also included in the 
carrying value of the Bingo B2C 
cash generating unit are intangible 
assets of US$11.2m (2020: 
US$13.8m), the majority of which 
relates to the value associated with 
the Jet customer list.

There is a risk that these assets are 
not supported by either the future 
cash flows they are expected to 
generate or their fair value less 
costs of disposal, resulting in an 
impairment charge that has not 
been recognised by management. 
This risk is heightened in respect of 
Bingo B2C due its potential sale.

Refer to the significant accounting 
policies (Note 2); and Note 11 
to the Consolidated Financial 
Statements).

•  We reviewed management’s assessment of indicators 
of impairment by comparing it with other information 
obtained during our audit and inquired further in 
cases where the performance of certain products is 
below management’s and external expectations. 

•  Based on our audit work, 
including the sensitivities 
applied, we are satisfied that 
that no impairment is required 
at 31 December 2021.  

•  The recoverable amount of the 
Bingo B2C CGU is supported 
by accounting principles. The 
disclosures are fair, balanced 
and understandable in the 
description of that recoverable 
amount and that a future 
impairment or loss on disposal 
may arise in the event that the 
sale completes. 

•  We read the guidance in IAS 36, and in respect of 

Bingo B2C the guidance in IFRS 5 given its potential 
sale, to determine that an appropriate valuation 
method is value-in-use using cash flow projections 
on an ongoing basis and also taking into account 
the probability of the completion of the sale of the 
Bingo business to create a risk weighted value in use 
calculation of the cash generating unit.

•  We assessed whether the allocation of goodwill to 

CGUs was appropriate based on our understanding 
of the business and guidance in IAS 36. In particular 
with relation to US B2C, whether it continued to be 
appropriate to treat the US as one CGU.

•  We compared the model inputs to current trading 
conditions and board approved forecasts and 
searched for external information that may be 
contrary to management’s assessment.

•  We involved valuation specialists to assess the 

discount rates used in each value-in-use calculation 
by performing an independent calculation of a range 
of acceptable discount rates and comparing this with 
the rate calculated by the Group.  

•  We challenged the assumptions used by management 

by comparing to board approved budgets and 
historically observed inputs, particularly in respect 
of forecast growth rates, and in the case of US B2C 
the duration of the forecast period. We challenged 
these assumptions by performing sensitivity analysis 
including on the short-term and long-term growth 
rates and the discount rate and in doing so developed 
our own independent valuation range using EY 
specialist determined discount rates.

•  In respect of US B2C we corroborated assumptions to 
third party data and assessed any evidence obtained 
contra to management judgements. We noted that 
the states which the Group is forecasting to enter 
have either already regulated or are in the process of 
regulating. 

•  In respect of Bingo B2C we obtained the signed 

share purchase agreement as well as evidence of 
the conditions precedent, being the completion of 
a reorganisation of the Bingo business and that new 
structure receiving its own UK licence. We assessed 
management’s estimate of the probability of sale 
through sensitivity analysis and by searching for 
contra evidence to management’s ability to meet the 
conditions precedent.

•  We assessed the appropriateness of the disclosures 
in the Annual Report and Accounts by comparing 
the disclosures against the requirements under 
International Financial Reporting Standards and the 
Companies Act of Gibraltar 2014.

888 HOLDINGS PLC Annual Report and Accounts 2021118

INDEPENDENT AUDITOR’S REPORT cont.

When determining Key Audit Matters we determine, from the 
matters communicated with those charged with governance, 
those matters that required significant auditor attention in 
performing the audit. In making this determination, we take  
into account the following:

a) Areas of higher assessed risk of material misstatement,  
or significant risks identified in accordance with ISAs. 

b) Significant auditor judgements relating to areas in the 

financial statements that involved significant management 
judgement, including accounting estimates that have been 
identified as having high estimation uncertainty (i.e. higher 
estimates or significant risk estimates)

c) The effect on the audit of significant events or transactions 

that occurred during the period.

In the prior year, our auditor’s report included a key audit 
matter in relation to taxation. In the current year, as a result 
of settlement signed with the Israeli Tax Authorities in respect 
of 2016-2020 the subjectivity and the related audit effort 
associated with the tax position as at 31 December 2021 is 
diminished. We consider that taxation is no longer a Key Audit 
Matter. 

Our application of materiality 
We apply the concept of materiality in planning and performing 
the audit, in evaluating the effect of identified misstatements on 
the audit and in forming our audit opinion.  

Materiality
The magnitude of an omission or misstatement that, individually 
or in the aggregate, could reasonably be expected to influence 
the economic decisions of the users of the financial statements. 
Materiality provides a basis for determining the nature and 
extent of our audit procedures.

We determined materiality for the Group to be US$5.15 million 
(2020: US$4.25 million), which is 5% (2020: 3.8%) of profit 
before tax adjusted for certain exceptional items including 
legal and professional costs for the acquisition of William Hill 
International. In the prior year we used profit before tax adjusted 
for the impairment charge and normalised for the potential one-
off positive effect of the COVID-19 pandemic on earnings.   

We believe that profit before tax adjusted for certain exceptional 
items including legal and professional costs for the acquisition 
of William Hill International provides us with a consistent year on 
year basis for determining materiality and is the most relevant 
performance measure to the stakeholders of the Group. The 
increase from the prior year primarily reflects the continuation 
of growth in Group revenue and the resulting impact on profit. 
In the prior year we used professional judgement in normalising 
materiality for the potential one-off positive effect of the 
COVID-19 pandemic on earnings by setting materiality at 3.8% of 
adjusted profit before tax. Materiality in current year reflects 5% 
of adjusted profit before tax. 

We determined materiality for the Parent Company to be  
US$2.1 million (2020: US$1.9 million), which is 2% (2020: 2%)  
of net assets.  

Starting basis

•  Profit before tax of US$81.3 million 

(2020: US$26.7 million)

Adjustments

•  Exceptional retroactive duties and 
associated charges of US$5.8m

•  Exceptional legal and professional costs 
US$15.1m relating to the aquisition of 
WHI  

•  (2020: Adjusted for the impairment 

charge of US$79.9m)

Materiality

•  Materiality of US$5.15 million (2020: 

US$4.25 million), representing 5% of the 
adjusted materiality basis (2019: 3.8%)

During the course of our audit, we reassessed initial materiality 
and downwardly revised our calculated amount following the 
impact on profit of the closure of the Netherlands market in 
September 2021. 

Performance materiality
The application of materiality at the individual account 
or balance level.  It is set at an amount to reduce to an 
appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our 
assessment of the Group’s overall control environment, our 
judgement was that performance materiality was 75% (2020: 
75%) of our planning materiality, namely US$3.9 million (2020: 
US$3.1 million).  We have set performance materiality at this 
percentage due to our past experience of the audit, low number 
of misstatements and overall effective internal controls.

Audit work at component locations for the purpose of obtaining 
audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance 
materiality. The performance materiality set for each component 
is based on the relative scale and risk of the component 
to the Group as a whole and our assessment of the risk of 
misstatement at that component. In the current year, the 
performance materiality allocated to Israeli component was 
US$1.7 million (2020: US$1.4 million). The audit work on the 
remainder of the Group was undertaken using Group materiality.  

Reporting threshold
An amount below which identified misstatements are considered 
as being clearly trivial.

We agreed with the Audit Committee that we would report to 
them all uncorrected audit differences in excess of US$257,000 
(2020: US$213,000), which is set at 5% of planning materiality, 
as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds.  

We evaluate any uncorrected misstatements against both  
the quantitative measures of materiality discussed above  
and in light of other relevant qualitative considerations in 
forming our opinion.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

119

Matters on which we are required to report 
by exception as prescribed by the Gibraltar 
Companies Act 2014
We have nothing to report in respect of the following matters 
where the Gibraltar Companies Act 2014 requires us to report to 
you if, in our opinion:

•  we have not received all the information and explanations we 

require for our audit; or

•  there are material misstatements in the Directors’ Report 

based on our knowledge and understanding of the Company 
and its environment obtained in the course of the audit.

Matters on which we are required to report by 
exception as per the terms of our engagement 
letter with the Company
In the light of the knowledge and understanding of the group 
and the parent company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in:

•  the strategic report or the directors’ report; or

•  the information about internal control and risk management 

systems in relation to financial reporting processes and about 
share capital structures, given in compliance with rules 7.2.5 
and 7.2.6 of the FCA Rules.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

•  adequate accounting records have not been kept by the 

parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

•  the parent company financial statements and the part of 

the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law 

are not made; or

•  we have not received all the information and explanations we 

require for our audit; or

•  a Corporate Governance Statement has not been prepared 

by the company.

Other information 
The other information comprises the information included in 
the annual report set out on pages 1 to 41, including Strategic 
Report, the Directors’ Report and the Corporate Governance 
Report set out on pages 64 and 72, other than the financial 
statements and our auditor’s report thereon. The directors  
are responsible for the other information contained within the 
annual report. 

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance 
conclusion thereon. 

Our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the course of the audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to 
determine whether this gives rise to a material misstatement 
in the financial statements themselves. If, based on the work 
we have performed, we conclude that there is a material 
misstatement of the other information, we are required to report 
that fact.

We have nothing to report in this regard.

Opinion on other matter prescribed by the Gibraltar 
Companies Act 2014
In our opinion the information given in the Strategic Report  
and the Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the  
financial statements and has been properly prepared in 
accordance with the Act.

In our opinion, the part of the directors’ remuneration report to be 
audited has been properly prepared in accordance with the Act.

Opinions on other matters as per the terms of our 
engagement letter with the Company 
In our opinion, based on the work undertaken in the course of the 
audit:

•  the information given in the strategic report and the directors’ 
report for the financial year for which the financial statements 
are prepared is consistent with the financial statements 
and those reports have been prepared in accordance with 
applicable legal requirements;

•  the information about internal control and risk management 

systems in relation to financial reporting processes and about 
share capital structures, given in compliance with rules 7.2.5 
and 7.2.6 in the Disclosure Rules and Transparency Rules 
sourcebook made by the Financial Conduct Authority (the 
FCA Rules), is consistent with the financial statements and 
has been prepared in accordance with applicable legal 
requirements; and

•  information about the company’s corporate governance 
statement and practices and about its administrative, 
management and supervisory bodies and their committees 
complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.

888 HOLDINGS PLC Annual Report and Accounts 2021120

INDEPENDENT AUDITOR’S REPORT cont.

Corporate Governance Statement
We have reviewed the directors’ statement in relation to going 
concern, longer-term viability and that part of the Corporate 
Governance Statement relating to the group and company’s 
compliance with the provisions of the UK Corporate Governance 
Code specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial 
statements or our knowledge obtained during the audit:

•  Directors’ statement with regards to the appropriateness of 
adopting the going concern basis of accounting and any 
material uncertainties identified set out on page 60;

•  Directors’ explanation as to its assessment of the company’s 
prospects, the period this assessment covers and why the 
period is appropriate set out on page 60;

•  Director’s statement on whether it has a reasonable 

expectation that the group will be able to continue in 
operation and meets its liabilities set out on page 60;

•  Directors’ statement on fair, balanced and understandable set 

out on page 79;

•  Board’s confirmation that it has carried out a robust 

assessment of the emerging and principal risks set out on 
page 70;

•  The section of the annual report that describes the review  
of effectiveness of risk management and internal control 
systems set out on page 115; and

•  The section describing the work of the audit committee set  

out on page 104.

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on pages 78 and 79, the directors are 
responsible for the preparation of the financial statements and 
for being satisfied that they give a true and fair view, and for 
such internal control as the directors determine is necessary 
to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are 
responsible for assessing the group and parent company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the group or the parent company or to cease operations, or 
have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs  will always 
detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on 
the basis of these financial statements.  

Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud 
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including 
fraud. The risk of not detecting a material misstatement due 
to fraud is higher than the risk of not detecting one resulting 
from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through 
collusion.  The extent to which our procedures are capable of 
detecting irregularities, including fraud is detailed below.

However, the primary responsibility for the prevention and 
detection of fraud rests with both those charged with 
governance of the company and management. 

•  We obtained an understanding of the legal and regulatory 

frameworks that are applicable to the Group and determined 
that the most significant are those related to gambling 
regulations and related gaming and indirect taxes in different 
countries where the Group is operating, including the UK, Spain 
and Germany and other countries, those related to relevant 
tax compliance regulations in Gibraltar, Malta and Israel and 
related to the financial reporting framework (UK adopted 
international accounting standards, UK Corporate Governance 
Code, Gibraltar Companies Act 2014 the Listing Rules of the 
London Stock Exchange and the Bribery Act 2010). 

•  We understood how 888 Holdings plc is complying with 

those frameworks by making enquiries of management and 
the company’s external legal counsel and tax advisors. We 
corroborated our enquiries through our review of board 
minutes, discussion with the audit committee and any 
correspondence with regulatory bodies and tax authorities, 
and our audit procedures in respect of “Regulatory and legal 
risk” (as described above).

•  We assessed the susceptibility of the Group’s financial 

statements to material misstatement, including how fraud 
might occur by meeting with management to understand 
where they considered there was susceptibility to fraud, 
including in respect of revenue recognition. We also 
considered performance targets and their influence on efforts 
made by management to manage earnings or influence the 
perceptions of analysts. Where this risk was considered to 
be higher, we performed audit procedures to address each 
identified fraud risk. These procedures included testing journal 
entries. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

121

Use of our report
This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006.  Our audit work has been undertaken so that we might 
state to the company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose.  
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and 
the company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.  

MARCUS BUTLER 
Non-Statutory Auditor 

ANGELIQUE LINARES
Statutory Auditor

For and on behalf  
of Ernst & Young LLP 

London 
8 March 2022 

For and on behalf  
of EY Limited

Registered Auditors 
Gibraltor 
8 March 2022

•  Based on this understanding we designed our audit 

procedures to identify non-compliance with such laws and 
regulations, including anti-money laundering. Our procedures 
involved audit procedures in respect of “Regulatory and legal 
risk” (as described above), as well as review of board minutes 
to identify non-compliance with such laws and regulations, 
review of reporting to the Audit Committee on compliance with 
regulations and enquires of the management and the Group’s 
local legal counsel and tax advisors in Israel. 

•  In respect to the Israeli component, any instances of non-

compliance with laws and regulations were communicated 
to the Primary team as they arose and were followed up with 
management by the Primary team. 

•  The Group operates in the gaming industry which is a highly 

regulated environment. The non-statutory audit partner 
has experience serving clients in a variety of public UK-
listed companies, including those with the majority of their 
operations overseas. He reviewed the experience and 
expertise of the engagement team to ensure that the team 
had the appropriate competence and capabilities, which 
included the use of a specialist where appropriate. The 
statutory audit partner also has experience in the gaming 
industry and has worked on the 888 engagement for a 
number of years. The team had discussions during planning 
and throughout the audit in respect of the evolving gaming 
regulatory environment.    

•  We designed our audit procedures to identify non-compliance 

with such laws and regulations. Our procedures involved 
discussions with management and external legal counsel 
to assess and understand the implications on our audit 
procedures. Our audit procedures in respect of the “Regulatory 
and Legal risk” are described above in “Key audit matters” 
section.

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting 
Council’s website at www.frc.org.uk/auditorsresponsibilities.  
This description forms part of our auditor’s report.

Other matters we are required to address 
•  We were appointed by the company on 30 June 2014 to audit 

the financial statements for the year ending 31 December 
2014 and subsequent financial periods. The period of total 
uninterrupted engagement including previous renewals  
and reappointments is 8 years, covering the years ending  
31 December 2014 to 31 December 2021. Our audit 
engagement letter was refreshed on 19 March 2020.  
The non-audit services prohibited by the FRC’s Ethical 
Standard were not provided to the Group or the parent 
company and we remain independent of the Group and  
the parent company in conducting the audit.  

•  The non-audit services prohibited by the FRC’s Ethical 

Standard were not provided to the Group or the Parent 
company and we remain independent of the Group and the 
Parent company in conducting the audit. 

•  The audit opinion is consistent with the additional report to 

the audit committee. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
 
 
 
122

CONSOLIDATED INCOME STATEMENT 
FOR THE YEAR ENDED 31 DECEMBER 2021

Revenue 

Gaming duties
Other cost of sales

Cost of sales

Gross profit
Marketing expenses
Operating expenses 
Exceptional items

Operating profit

Adjusted EBITDA1
Exceptional items
Foreign exchange differences2
Share benefit charge
Depreciation and amortisation
Operating profit

Finance income
Finance expenses
Share of post-tax loss of equity accounted associate

Profit before tax
Taxation

Net profit for the year attributable to equity holders of the parent

Earnings per share
Basic
Diluted

Note

3

2021
US$ million

2020
US$ million

980.1

849.7

(184.0)
(158.4)

(342.4)

637.7
(306.5)
(220.2)
(24.0)

87.0

165.0
(24.0)
(9.3)
(8.4)
(36.3)
87.0

0.1
(5.8)
—

81.3
(12.4)

68.9

18.6¢
18.3¢

(151.8)
(135.1)

(286.9)

562.8
(237.1)
(214.7)
(78.2)

32.8

155.6
(78.2)
—
(11.0)
(33.6)
32.8

0.1
(6.1)
(0.1)

26.7
(15.4)

11.3

3.1¢
3.0¢

5

4

5

23
11,12,13
4

7
7
14

8

9

1  Adjusted EBITDA is an Alternative Performance Measures (“APMs”) which does not have an IFRS standardised meaning. The Group present Adjusted EBITDA since it is the 
main measure the analyst community uses to evaluate the Company and compare it to its peers. The Group presents adjusted measures because it allows for a further 
understanding of the underlying financial performance of the Group.

2  The foreign exchange gains and losses associated with operating activities had historically been immaterial and as such was presented as a Finance expense. In 2021 

management decided that the loss will be correctly reclassified to be included in other cost of sales within operating profit. 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
FOR THE YEAR ENDED 31 DECEMBER 2021

Profit for the year
Items that may be reclassified subsequently to profit or loss

Exchange differences on translation of foreign operations 

Items that will not be reclassified to profit or loss
Remeasurement of severance pay liability, net of tax
Revaluation of equity investment designated at fair value through OCI

Total other comprehensive income (expense) for the year

Total comprehensive income for the year attributable to equity holders of the parent

The notes on pages 126 to 159 form part of these consolidated financial statements.

Note

2021
US$ million

2020
US$ million

6

68.9

1.0

2.9
— 

3.9

72.8

11.3

0.8

(0.3)
(0.2)

0.3

11.7

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
CONSOLIDATED BALANCE SHEET 
AT 31 DECEMBER 2021

1

2

3

123

Assets
Non-current assets
Goodwill and other intangible assets
Right-of-use assets
Property, plant and equipment
Non-current prepayments
Deferred tax assets

Current assets
Cash and cash equivalents1,2
Trade and other receivables1

Total assets

Equity and liabilities
Equity attributable to equity holders of the parent
Share capital
Share premium
Foreign currency translation reserve
Treasury shares
Retained earnings

Total equity attributable to equity holders of the parent
Non-controlling interests

Liabilities
Non-Current liabilities
Severance pay liability
Deferred tax liability
Lease liabilities

Current liabilities
Trade and other payables
Provisions
Income tax payable
Lease liabilities 
Customer deposits 

Total equity and liabilities

Note

2021
US$ million

2020
US$ million

11
13
12
17
15

16
17

18
18

23

6
15
20

19
19
8
20
21

167.2
25.3
12.6
7.8
3.0

215.9

255.6
68.5

324.1

540.0

3.3
3.7
(0.3)
(1.3)
162.4

167.8
0.1

167.9

5.0
2.6
24.4

32.0

196.1
25.7
30.7
6.5
81.1

340.1

540.0

164.3
28.5
15.1
0.6
3.6

212.1

222.2
52.4

274.6

486.7

3.3
3.7
(1.3)
(0.5)
145.2

150.4
—

150.4

7.4
3.3
26.7

37.4

177.9
19.3
20.7
7.0
74.0

298.9

486.7

1   Cash and cash equivalents includes on demand deposits held with PSPs of US$19.0 million at 31 December 2021. The rights and obligations relating to these deposit accounts 

were reanalysed during 2021 and as a consequence this amount was corrected and re-classified from trade and other receivables to cash and cash equivalents. The 
equivalent amounts for 31 December 2020 and for 1 January 2020 were restated, increasing cash and cash equivalents and reducing trade debtors by US$32.2 million and 
US6.4 million, respectively. 

2   Cash and cash equivalents excludes restricted short-term deposits of US$9.5 million (31 December 2020: US$3.2 million). 

The consolidated financial statements on pages 122 to 159 were approved and authorised for issue by the Board of Directors on  
8 March 2022 and were signed on its behalf by:

ITAI PAZNER 
Chief Executive Officer 

YARIV DAFNA
Chief Financial Officer

The notes on pages 126 to 159 form part of these consolidated financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021 
 
124

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 DECEMBER 2021

Share
capital
US$ million

Share
premium
US$ million

Treasury
shares
US$ million

Retained
earnings
US$ million

Foreign
currency
translation
reserve
US$ million

Non-
controlling
interests
US$ million

Total
US$ million

Balance at 1 January 2020

3.3

3.7

(0.7)

160.5

(2.1)

Profit after tax for the year attributable  
to equity holders of the parent
Other comprehensive expense for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 23)
Acquisition of treasury shares
Exercise of deferred share bonus plan

—
—

—
—
—
—
—

—
—

—
—
—
—
—

Balance at 31 December 2020

3.3

3.7

Profit after tax for the year attributable to 
equity holders of the parent
Other comprehensive (expense) income  
for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 23)
Acquisition of treasury shares
Exercise of deferred share bonus plan
Non-controlling interests

—

—

—
—
—
—
—
—

—

—

—
—
—
—
—
—

Balance at 31 December 2021

3.3

3.7

—
—

—
—
—
(0.3)
0.5

(0.5)

—

—

—
—
—
(1.1)
0.3
—

(1.3)

11.3
(0.5)

10.8
(33.2)
7.6
—
(0.5)

145.2

68.9

2.9

71.8
(61.3)
7.1
—
(0.3)
(0.1)

—
0.8

0.8
—
—
—
—

(1.3)

—

1.0

1.0
—
—
—
—
—

162.4

(0.3)

—

—
—

—
—
—
—
—

—

—

—

—
—
—
—
—
0.1

0.1

164.7

11.3
0.3

11.6
(33.2)
7.6
(0.3)
—

150.4

68.9

3.9

72.8
(61.3)
7.1
(1.1)
—
—

167.9

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid. 

Share premium – represents the amount subscribed for share capital in excess of nominal value. 

Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.

Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of comprehensive 
income and other transactions with equity holders. 

Foreign currency translation reserve – represents exchange differences arising from the translation of all Group entities that have 
functional currency different from US$.

The notes on pages 126 to 159 form part of these consolidated financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial StatementsCONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2021

1

2

3

125

Cash flows from operating activities
Profit before income tax
Adjustments for: 
Depreciation of property plant and equipment and right-of-use assets
Amortisation 
Interest income
Interest expenses
Income tax paid
Share of post- tax loss of equity accounted associate
Non-cash exceptional items
Share benefit charges

Cash generated from operating activities before working capital movement

Decrease (increase) in trade receivables
Decrease (increase) in other receivables
Increase in customer deposits
Increase (decrease) in trade and other payables
Increase (decrease) in provisions

Net cash generated from operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Proceeds from sale of investment in equity accounted associate
Interest received
Acquisition of intangible assets
Internally generated intangible assets

Net cash used in investing activities

Cash flows from financing activities
Issue of shares to cover employee share schemes
Payment of lease liabilities
Interest paid
Proceeds from loans, net of transaction fee
Repayment of loans
Acquisition of treasury shares
Dividends paid

Net cash used in financing activities

Net Increase (decrease) in cash and cash equivalents
Net foreign exchange difference 
Cash and cash equivalents at the beginning of the year1

Cash and cash equivalents at the end of the year1

Note

2021
US$ million

20201
US$ million

81.3

14.2
22.1
(0.1)
5.8
(6.9)
—
13.7
8.4

138.5

3.3
(26.1)
6.5
4.6
6.4

133.2

(5.6)
—
0.1
(2.4)
(22.6)

(30.5)

—
(7.2)
(0.7)
—
—
(1.1)
(61.3)

(70.3)

32.4
1.0
222.2

255.6

26.7

14.8
18.8
(0.1)
2.7
(6.5)
0.1
78.2
11.0

145.7

(8.7)
(3.3)
18.0
44.1
9.2

205.0

(10.6)
2.0
0.1
(4.5)
(17.9)

(30.9)

—
(6.4)
(1.0)
32.0
(50.0)
(0.3)
(33.2)

(58.9)

115.2
3.7
103.3

222.2

12,13
11
7
7

5
23

12
14
7
11
11

18
20

20
20
23
10

16

16

1   Cash and cash equivalents includes on demand deposits held with PSPs of US$19.0 million at 31 December 2021 (31 December 2020: US$32.2 million). The rights and 
obligations relating to these deposit accounts were reanalysed during 2021 and as a consequence this amount was corrected and re-classified from trade and other 
receivables to cash and cash equivalents, the effect of which is to increase the 2020 net cash generated from operating activities by $25.8 million.

Trade and other payables include non-cash movement of US$3.4 million related to remeasurement of severance pay scheme liability 
(2020: US$2.9 million).

The notes on pages 126 to 159 form part of these consolidated financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021126

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1 General information

Company description and activities 
888 Holdings Public Limited Company (the “Company”) and its subsidiaries (together the “Group”) was founded in 1997 in the  
British Virgin Islands and since 17 December 2003 has been domiciled in Gibraltar (Company number 90099). On 4 October 2005, 
the Company listed on the London Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services over  
the internet, including Gaming and Betting. These services are provided to end users (“B2C”) and to business partners through  
its business to business unit, Dragonfish (“B2B”). In addition, the Group provides payment services, customer support and  
online advertising.

Definitions 
In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Associates 

888 Holdings Public Limited Company.
888 Holdings Public Limited Company and its subsidiaries.
Companies over which the Company has control (as defined in IFRS 10 – Consolidated 
Financial Statements) and whose accounts are consolidated with those of the Company.
As defined in IAS 24 – Related Party Disclosures.
As defined in IAS 28 – Investments in Associates and Joint Ventures.

2 Significant accounting policies

The significant accounting policies applied in the preparation of the consolidated financial statements are as follows: 

2.1 Basis of preparation 
The consolidated financial statements of the Group have been prepared in accordance with international accounting standards in 
conformity with the requirements of the Gibraltar Companies Act 2014. The consolidated financial statements have been prepared 
on a historical cost basis.

The consolidated financial statements are presented in US Dollars because that is the currency in which the Group primarily 
operates. All values are rounded to the closest million except when otherwise indicated.

The consolidated financial statements comply with the Gibraltar Companies Act 2014. 

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied consistently 
in these consolidated financial statements, with the exception of the amendments to accounting standards effective for the annual 
periods beginning on 1 January 2021 and representation of expenses analysis in the income statement. These are described in more 
detail below.

Going concern
The Directors have considered that the acquisition of William Hill International represents the most significant event impacting the 
company in the period to 31 December 2023 (‘the going concern period’). In forming their view on the going concern of the Group, 
the Directors have considered two scenarios, being where the acquisition does not proceed and the Group continues to operate as 
in prior years (‘Standalone Scenario’) and the scenario where the acquisition proceeds as expected (‘Acquisition Scenario’). 

Standalone scenario
The Directors have reviewed management’s detailed going concern review and analysis of the accounts. The standalone case 
indicates that the Group will continue to have significant liquidity, and remain debt free, throughout the going concern period until  
31 December 2023.

Downside sensitives have been run, individually and in aggregate to assess the impact of the following scenarios:

•  The adverse impact of potential measures that may be imposed following the UK Gambling Act review; and

•  Reductions in revenue for non-regulated and regulated markets of 10% and 5% respectively to reflect potential regulatory or 

competitive pressures.

Group management have assumed variable cost savings proportional to the revenue reduction. Should more extreme downside 
scenarios occur, appropriate mitigating actions that can be executed in the necessary timeframe could be taken such as reducing 
operating costs and reduction or postponement of other discretionary expenditures and dividend suspension. Under a scenario 
where the acquisition does not proceed as expected, contractual break costs do not significantly impact the liquidity assessment.

Trading during the financial year to date has been strong and in line with the second half of prior year. The Directors have also 
considered the financial position of the existing Group, which is debt free, has cash and cash equivalents of US$174.5 million net  
of customer balances at 31 December 2021, and remains cash generative over the going concern period in all scenarios.

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2 Significant accounting policies cont.

2.1 Basis of preparation cont.
Going concern cont.
Acquisition scenario
The Directors have specifically considered the impact of the potential acquisition on their going concern conclusion. The Directors 
believe there is a sound strategic rationale for the acquisition to proceed and that the enlarged group will benefit from significant 
operating efficiencies due to the complementary nature of the businesses. 

The Directors have assumed the completion of the WHI acquisition in Q2 2022, with the acquisition having an enterprise value of 
US$3.0 billion (£2.2 billion), including US$0.9 billion of existing WHI Bonds of which half are due for repayment in 2023 and half in 
2026. The acquisition will be funded through US$2.9 billion of debt containing no financial covenants. The Group will also establish  
a US$0.2 billion revolving credit facility, which is forecast to remain undrawn in the base case.

The Directors have given careful consideration to the regulatory and legal environment in which the enlarged Group will operate,  
the potential for historical regulatory and legal exposures to crystalise or for other regulatory enforcement actions to be imposed. 

Downside sensitives have been run, individually and in aggregate to assess the impact of the following scenarios:

•  The adverse impact of potential measures that may be imposed following the UK Gambling Act review; 

•  A 2 month UK lockdown due to a resurgence of Covid, with the assumed impact of the closure of WHI retail partly offset by online; 

•  Regulatory and legal sanctions being higher or more restrictive than expected; and

•  Reductions in revenue for non-regulated and regulated markets of 10% and 5% respectively to reflect potential regulatory or 

competitive pressures.

In the sensitivity analysis, management have considered a further remote downside scenario where the William Hill online operations 
are closed for a period of three months. In case of such an event, the Directors have considered the warranties and indemnities 
agreed as part of the acquisition.

The Directors have carefully reviewed the legal form of the warranties and indemnities and assessed their impact on the remote 
scenario.

Group management have also calculated mitigating cost savings that are implemented by reducing variable operating expenditure, 
in line with the revenue reduction. Should more extreme downside scenarios occur, appropriate mitigating actions that can be 
executed in the necessary timeframe could be taken such as reducing operating costs and a reduction or postponement of other 
discretionary expenditures and dividend payments.

On the basis of the above considerations in both Standalone and Acquisition scenarios, the Directors have a reasonable expectation 
that the Group will have adequate resources to continue in business for the period to 31 December 2023 and therefore continue to 
adopt the going concern basis in preparing the financial statements.  

2.2 New standards, interpretations and amendments adopted by the Group
Several new and amendments to existing International Financial Reporting Standards and interpretations, issued by the IASB, were 
effective from 1 January 2021 and have been adopted by the Group during the period with no significant impact on the consolidated 
results or financial position of the Group.

2.3 New standards that have not been adopted by the Group as they were not effective for the year:
Several new standards and amendments to existing International Financial Reporting Standards and interpretations, issued by the 
IASB and adopted, or subject to endorsement, will be effective from 1 January 2022, 2023 and 2024 and have not been adopted 
by the Group during the period. At this stage management are still assessing the full impact on the consolidated results or financial 
position of the Group. None are expected to have a material impact on the consolidated financial statements in the period of initial 
application.

Critical accounting estimates and judgements
The preparation of consolidated financial statements under IFRS requires the Group to make estimates and judgements that affect 
the application of policies and reported amounts. Estimates and judgements are continually evaluated and are based on historical 
experience and other factors including expectations of future events that are believed to be reasonable under the circumstances. 
Actual results may differ from these estimates. 

888 HOLDINGS PLC Annual Report and Accounts 2021128

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

2 Significant accounting policies cont.

Critical accounting estimates and judgements cont.
Climate change is a global challenge and an emerging risk to businesses, people and the environment across the world. We  
have a role to play in limiting warming by improving our energy management, reducing our carbon emissions and by helping our 
customers do the same. Growing awareness of climate change and customer sustainability targets will provide impetus for business 
growth as we provide products, services and solutions that increase efficiency and reduce customers’ energy use and carbon 
emissions. As an online business, 888’s activities have a relatively small impact on the environment when compared to a great 
number of companies that operate in more resource intensive industries. However, recognising that climate change poses a risk to 
our business through global economic disruption and impacts on the welfare of our employees, we seek to integrate environmental 
considerations into every level of decision-making from the administration of our offices to long-term business strategy. In our view 
climate change doesn’t represent a material estimation uncertainty. For further detail see the corporate social responsibility section 
of the Strategic Report.

Included in this note are accounting policies which cover areas that the Directors consider require estimates and assumptions which 
have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities in the future. These policies 
together with references to the related notes to the financial statements, which include further commentary on the nature of the 
estimates and judgements made, can be found below: 

Critical judgements
Revenue
The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to business 
partners through its business to business unit (B2B). In making these judgements the Group considers, by examining each contract 
with its business partners, which party controls the promised goods or services before their transfer to the customer. The Indicators 
that the Group take into account in order to assess the control about the goods or services before their transfer to the customer 
include, inter alia, as follows: The Group is the primary obligor for fulfilling the promises in the contract; the Group has inventory risk 
before the goods or services are transferred to the customer; and the Group has discretion in setting the prices of the goods  
or services.

Internally generated intangible assets
Costs relating to internally generated intangible assets, are capitalised if the criteria for recognition as assets are met. The initial 
capitalisation of costs is based on management’s judgement that technological and economic feasibility criteria are met. In making 
this judgement, management considers the progress made in each development project and its latest forecasts for each project. 
Other expenditure is charged to the consolidated income statement in the year in which the expenditure is incurred. Following initial 
recognition, intangible assets are carried at cost less any accumulated amortisation and any accumulated impairment losses.  
For further information see note 11. 

Goodwill
There is uncertainty over whether or not the bingo sale will complete in 2022 as completion of the transaction is conditional upon, 
amongst other items, completion of a reorganisation of the bingo business and that new structure receiving its own UK Gambling 
Commission (“UKGC”) licence. Therefore, the recoverable amount of the Bingo B2C CGU has been determined based on a value in 
use calculation using cash flow projections on an ongoing basis and also taking into account the probability of the Bingo business 
sale, as at 31 December 2021, completion to create a risk weighted value in use calculation of the cash generating unit. The resulting 
valuation is above the carrying value and so the CGU has not been impaired however the carrying value exceeds the potential sales 
price as disclosed further in note 11.

Exceptional items and adjusted performance measures
The Group classifies and presents certain items of income and expense as exceptional items. The Group presents adjusted 
performance measures which differ from statutory measures due to exclusion of exceptional items and certain non-cash items as 
the Group considers that it allows a further understanding of the underlying financial performance of the Group. These measures 
are described as “adjusted” and are used by management to measure and monitor the Group’s underlying financial performance. 
Non-cash items that are excluded from adjusted performance measures of underlying financial performance include share benefit 
charge, foreign exchange differences and share of post-tax loss of equity associates.

The Group also seeks to present a measure of underlying performance which is not impacted by exceptional items. The Group 
considers any items of income and expense for classification as exceptional by virtue of their nature and size. The items classified  
as exceptional (and are excluded from the adjusted measures) are described in further detail in note 5.

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2 Significant accounting policies cont.

Key accounting estimates
Taxation
Due to the international nature of the Group and the complexity of tax legislation in the jurisdictions in which it operates, the Group 
applies judgements in estimating the likely outcome of tax matters and the resultant provision for income taxes. These judgements 
are reassessed in each period until the outcome is finally determined through resolution with a tax authority or through a legal 
process. Differences arising from changes in judgement or from final resolution may be material and will be charged or credited  
to the Income statement in the relevant period. 

The Group evaluates uncertain items, where the tax judgement is subject to interpretation and remains to be agreed with the 
relevant tax authority. Provisions for uncertain items are made using judgement of the most likely tax expected to be paid, based on 
a qualitative assessment of all relevant information. In assessing the appropriate provision for uncertain items, the Group considers 
progress made in discussions with tax authorities and expert advice on the likely outcome and recent developments in case law, 
legislation and guidance.

The Group believes that its accruals or, where applicable, provisions for tax liabilities are appropriate. For further information  
see note 8.

Impairment of goodwill and other intangible assets
Determining whether goodwill is impaired requires an estimation of the value in use of the cash-generating units to which the 
goodwill has been allocated. The value in use calculation requires the entity to estimate the future cash flows expected to arise 
from the cash-generating unit and a suitable discount rate in order to calculate present value. Cash flows are typically forecast for 
periods up to five years. For some cash-generating units it is appropriate to use forecasts extending beyond five years where future 
investment in the business is expected to result in a long-term growth being achieved outside of five years. For further information 
see note 11. 

Provisions, contingent liabilities and regulatory matters
The Group makes a number of estimates in respect of the accounting for, and disclosure of, expenses and contingent liabilities for 
regulatory matters, including gaming duties. Provisions are described in further detail in note 19 and contingent liabilities in note 27.

The Group operates in numerous jurisdictions. Accordingly, the Group files gaming tax returns, provides for and pays all gaming taxes 
and duties it believes are due based on local tax laws and tax advice obtained. The Group is also periodically subject to audits and 
assessments by local taxing authorities. Provisions for uncertain items are made using judgement of the most likely tax expected to 
be paid and the basis thereon, based on a qualitative assessment of all relevant information. The Board considers that any exposure 
for additional taxes, if any, that may arise from the final settlement of such assessments is unlikely to result in any further liability. 

As part of the Board’s ongoing regulatory compliance and operational risk assessment process, it continues to monitor legal  
and regulatory developments, and their potential impact on the business, and continues to take appropriate advice in respect of 
these developments. 

Given the nature of the legal and regulatory landscape of the industry, from time to time the Group has received notices, 
communications and legal actions from regulatory authorities and other parties in respect of its activities. The Group is furthermore 
subject to regular compliance assessments of its licensed activities, from time to time. The Group’s policy is to engage in dialogue 
with regulators and address any concerns raised in such assessments, to work cooperatively with the regulator and to take action 
to address any concerns raised as part of the assessment as soon as possible. The Group has taken legal advice as to the manner 
in which it should respond and the likelihood of success of such actions. Based on this advice and the nature of the actions, for 
the majority of these matters the Board is unable to quantify reliably the outflow of funds that may result, if any. For matters where 
an outflow of funds is probable and can be measured reliably, amounts have been recognised in the financial statements within 
Provisions. Except for the regulatory matters described in note 19, these amounts are not material at 31 December 2021. 

Basis of consolidation
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are companies 
controlled by 888 Holdings Public Limited Company. Control exists where the Company has power over an entity; exposure, or rights, 
to variable returns from its involvement with an entity; and the ability to use its power over an entity to affect the amount of its 
returns. Subsidiaries are consolidated from the date the Parent gained control until such time as control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method of 
accounting. On the date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values and any excess 
of the fair value of the consideration over the fair values of the identifiable net assets acquired is recognised as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using consistent 
accounting policies. 

888 HOLDINGS PLC Annual Report and Accounts 2021130

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

2 Significant accounting policies cont.

Revenue 
Revenue consists of income from online activities and income generated from foreign exchange commissions on customer deposit, 
withdrawals and account fees, which is allocated to each reporting segment. 

Casino, Bingo and Sport
The Group’s income earned from Casino and Bingo (Gaming) and Sports (Betting) is disclosed as revenue although these are 
accounted for and meet the definition of a gain under IFRS 9. 

For these revenue streams, revenue recognised includes gains and losses arising as a result of the outcome of an event which is 
not controllable by the Group. The amount of the payment the Group may be obliged to pay to the customer is uncertain. The 
transaction is therefore a derivative financial instrument, initially recognised at fair value and subsequently remeasured with changes 
recorded in profit and loss. 

The initial fair value is the amount staked by the customer and adjusted for the fair value of certain promotions and bonuses granted 
to customers. This is subsequently remeasured when the result of the transaction is known, and the amount payable is confirmed.  
This movement may be a gain or a loss which is offset on the basis that they arise from similar transactions. 

Poker 
Poker (Gaming) represents the commission (rake) charged from each poker hand in ring games and entry fees for participation in 
Poker tournaments less the fair value of certain promotional bonuses and the value of loyalty points accrued. In Poker tournaments 
certain promotional costs are accounted for, and entry fee revenue is recognised when the tournament has concluded. Poker revenue 
is within the scope of IFRS 15 and recognised at an amount that reflects the consideration to which an entity expects to be entitled 
in exchange for transferring goods or services to a customer.

B2B 
Revenue from B2B is mainly comprised of services provided to business partners. B2B also includes fees from the provision of certain 
gaming related services to partners. Customer advances received are treated as deferred income within current liabilities and 
released as they are earned.

For services provided to business partners through its B2B unit, the Group examines whether the nature of its promise is a performance 
obligation to provide the defined goods or services itself, which means the Group is a principal and therefore recognises revenue in 
the gross amount of the revenue generated from use of the Group’s platform in online gaming activities with the partners’ share of the 
revenue charged to marketing expenses; or to arrange that another party provide the goods or services which means the Group is an 
agent and therefore recognises revenue in the amount of the net commission from use of the Group’s platform. 

The Group is a principal when it controls the promised goods or services before their transfer to the customer. Indicators that the 
Group controls the goods or services before their transfer to the customer include, inter alia, as follows: The Group is the primary 
obligor for fulfilling the promises in the contract; the Group has inventory risk before the goods or services are transferred to the 
customer; and the Group has discretion in setting the prices of the goods or services.

Where the Group is considered to be the principal, income is recognised as the gross revenue generated from use of the Group’s 
platform in online gaming activities with the partners’ share of the revenue charged to marketing expenses. In other cases, income  
is recognised as the Group share of the net revenue generated from use of the Group’s platform.

Cost of sales
Cost of sales consists primarily of gaming duties, payment service providers’ commissions, chargebacks, commission and royalties 
payable to third parties, all of which are recognised on an accruals basis.

Operating expenses
Operating expenses consist primarily of staff costs and corporate professional expenses, both of which are recognised on an 
accruals basis.

Foreign currency 
Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant company are translated 
into that functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are translated using 
exchange rates prevailing at the dates of the transactions. Exchange rate differences on foreign currency transactions are included 
in financial income or financial expenses in the consolidated income statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US$ are translated into 
the presentation currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the 
consolidated statement of comprehensive income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

(ii)  income and expenses for each income statement are translated at an average exchange rate (unless this average is not a 

reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and 
expenses are translated at the dates of the transactions).

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2 Significant accounting policies cont.

Taxation 
The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base. They are accounted for using the balance sheet liability method. Recognition of deferred tax assets is restricted to 
those instances where it is probable that taxable profits will be available against which the difference can be utilised. Such assets 
and liabilities are not recognised if the temporary differences arise from goodwill or from the initial recognition (other than in a 
business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. 
The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance 
sheet date and are expected to apply when the deferred tax liabilities/assets are settled/recovered.

Goodwill 
Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest in the fair 
value of the identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value of any assets 
transferred, liabilities assumed and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated income 
statement and not subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent liabilities exceed the 
fair value of consideration paid, the excess is credited in full to the consolidated income statement on the acquisition. Changes in 
the fair value of the contingent consideration are charged or credited to the consolidated income statement. In addition, the direct 
costs of acquisition are charged immediately to the consolidated income statement.

Intangible assets 
Acquired intangible assets 
Intangible assets acquired separately consist mainly of software licences and domain names and are capitalised at cost. Those 
acquired as part of a business combination are recognised separately from goodwill if the fair value can be measured reliably. These 
intangible assets are amortised over the useful life of the assets, which for software licences is between one and five years and for 
domain names is five years. 

Internally generated intangible assets 
Expenditure incurred on development activities of gaming platform is capitalised only when the expenditure will lead to new or 
substantially improved products or processes, the products or processes are technically and commercially feasible and the Group 
has sufficient resources to complete development. All other development expenditure is expensed. Subsequent expenditure on 
intangible assets is capitalised only where it clearly increases the economic benefits to be derived from the asset to which it relates. 
The Group estimates the useful life of these assets as between three and five years, except for certain licence costs which are 
amortised over either the life of the licence, or up to 20 years, whichever is the shorter period and the sports betting platform which 
has an estimated useful economic live of 12 years. 

Right-of-use assets
IFRS 16 requires lessees to recognise right-of-use assets and lease liabilities for most leases. A contract is (or contains) a lease if it 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration.

Right-of-use assets are initially measured at cost and depreciated by the earlier of the end of the useful life of the right-of-use 
asset or the end of the lease term. The cost of right-of-use assets comprises of initial measurement of the lease liabilities, any lease 
payments made before or at the commencement date and initial direct costs. Right-of-use assets are also subject for impairment 
losses and adjusted for any remeasurement of lease liabilities. 

Right-of-use assets are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives of the 
assets, as follows:

Office lease
Motor vehicles

1-10 years
3 years

Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation. Assets are assessed at each balance sheet 
date for indicators of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less their 
estimated residual values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment
Office furniture and equipment
Leasehold improvements

33%
7-15%
Over the shorter of the term of the lease or useful lives

888 HOLDINGS PLC Annual Report and Accounts 2021132

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

2 Significant accounting policies cont.

Impairment of non-financial assets 
Impairment tests on goodwill are undertaken annually and where applicable an impairment loss is recognised immediately in 
the consolidated income statement. Other non-financial assets are subject to impairment tests whenever events or changes in 
circumstances indicate that their carrying amount may not be recoverable. Where the carrying value of an asset exceeds its 
recoverable amount (being the higher of value in use and fair value less costs to sell), the asset is written down accordingly through 
the consolidated income statement. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the asset’s 
cash generating unit (i.e. the smallest group of assets to which the asset belongs for which there are separately identifiable and 
largely independent cash inflows). 

Fair value measurement
The Group measures certain financial instruments at fair value at each balance sheet date. The fair value related disclosures 
are included in notes 25 and 26. Fair value is the price that would be received or paid in an orderly transaction between market 
participants at a particular date, either in the principal market for the asset or liability or, in the absence of a principal market,  
in the most advantageous market for that asset or liability accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to 
measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 

The fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value. The inputs are 
categorised into three levels, with the highest level (level 1) given to inputs for which there are unadjusted quoted prices in active 
markets for identical assets or liabilities and the lowest level (level 3) given to unobservable inputs. Level 2 inputs are directly or 
indirectly observable inputs other than quoted prices. 

Non-current assets held for sale and discontinued operations
The Group classifies non-current assets and disposal of an asset as held for sale if their carrying amounts will be recovered 
principally through a sale transaction rather than through continuing use. Non-current assets and disposal of an asset classified as 
held for sale are measured at the lower of their carrying amount and fair value less costs to sell. Costs to sell are the incremental 
costs directly attributable to the disposal of an asset, excluding finance costs and income tax expense.

The criteria for held for sale classification is regarded as met only when the sale is highly probable and the asset is available for 
immediate sale in its present condition. Actions required to complete the sale should indicate that it is unlikely that significant 
changes to the sale will be made or that the decision to sell will be withdrawn. Management must be committed to the plan to  
sell the asset and the sale expected to be completed within one year from the date of the classification.

Property, plant and equipment and intangible assets are not depreciated or amortised once classified as held for sale.

Assets and liabilities classified as held for sale are presented separately as current items in the statement of financial position.

Discontinued operations are excluded from the results of continuing operations and are presented as a single amount as profit  
or loss after tax from discontinued operations in the statement of profit or loss.

Cash and cash equivalents 
Cash comprises cash in hand and balances with banks and on-demand deposits. Cash equivalents are short-term, highly liquid 
investments that are readily convertible to known amounts of cash. They include short-term deposits originally purchased with 
maturities of three months or less. 

Trade receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise 
amounts due from credit card companies and from e-payment companies. The Group has applied IFRS 9’s simplified approach  
and has calculated the ECLs based on lifetime of expected credit losses. Bad debts are written off when there is objective evidence 
that the full amount may not be collected.

Equity 
Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs.

Treasury shares
Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or loss is 
recognised in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any difference between 
the carrying amount and the consideration, if reissued, is recognised in the share premium account.

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2 Significant accounting policies cont.

Dividends 
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
declared by the Board of Directors and paid. In the case of final dividends, this is when approved by the shareholders at the Annual 
General Meeting.

Equity-settled Share benefit charges 
Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the consolidated 
income statement over the vesting period with a corresponding increase in equity, is measured with reference to the fair value at the 
date of grant. Market performance conditions are taken into account in determining the fair value at the date of grant. Non-market 
performance conditions, including service conditions, are taken into account by adjusting the number of instruments expected to 
vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the 
number of instruments that eventually vest. 

Cash-settled transactions 
A liability is recognised for the fair value of cash-settled transactions. The fair value is measured initially and at each reporting  
date up to and including the settlement date, with changes in fair value recognised in employee benefits expense. The fair value  
is expensed over the period until the vesting date with recognition of a corresponding liability. Further details of which are given in 
note 23. The approach used to account for vesting conditions when measuring equity-settled transactions also applies to  
cash-settled transactions.

Severance pay schemes
The Group operates two severance pay schemes: 

Defined benefit severance pay scheme
The Group operates a defined benefit severance pay scheme pursuant to the Severance Pay Law in Israel. Under this scheme Group 
employees are entitled to severance pay upon redundancy or retirement. The liability for termination of employment is measured 
using the projected unit credit method.

Severance pay scheme surpluses and deficits are measured as:

•  the fair value of plan assets at the reporting date; less

•  plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available for the 

appropriate government bonds that have maturity dates appropriate to the terms of the liabilities.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme 
liabilities due to changes in assumptions or experience within the scheme and any differences between the interest income and the 
actual return on assets, are recognised in the consolidated statement of comprehensive income in the period in which they arise.

Defined contribution severance pay scheme
In 2017 the Group introduced defined contribution plan pursuant to section 14 to the Severance Pay Law. Under this scheme the 
Group pays fixed monthly contributions. Payments to defined contribution plans are charged as an expense as they fall due.

Leases 
The Group assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract conveys the right to 
control the use of an identified asset for a period of time in exchange for consideration.

Lease liabilities
Lease liabilities are recognised at the commencement date of the lease and measured at the present value of lease payments to  
be made over the lease term. 

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement date 
if the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease liabilities is 
increased to reflect the accretion of interest and reduced for the lease payments made. In addition, the carrying amount of lease 
liabilities is remeasured if there is a modification, a change in the lease term or a change in the lease payments (e.g., changes to 
future payments resulting from a change in an index or rate used to determine such lease payments).

Trade and other payables 
Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

Provisions 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which it is 
probable that it will result in an outflow of economic benefits that can be reasonably estimated. 

888 HOLDINGS PLC Annual Report and Accounts 2021134

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

2 Significant accounting policies cont.

Liabilities to customers 
Liabilities to customers comprise the amounts that are credited to customers’ bankroll (the Group’s electronic “wallet”), including 
provision for bonuses granted by the Group, less fees and charges applied to customer accounts, along with full progressive provision 
for jackpots. These amounts are repayable in accordance with the applicable terms and conditions.

3 Segment information

Segmental results are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. 
The chief operating decision maker has been identified as the management team comprising mainly the Chief Executive Officer  
and the Chief Financial Officer. The operating segments identified are: 

•  B2C (Business to Customer): including Gaming and Betting. Whilst B2C revenues had historically been further split out into the 

component products of Casino, Poker, Sport and Bingo, the internal reporting has been updated to combine Casino, Poker and 
Bingo revenues under one heading of Gaming and to change the name of Sport to Betting. The combination of revenues into 
Gaming and the change of name from Sport to Betting better reflects how the business is managed and brings the business  
in line with peer group of companies presentation.

•  B2B (Business to Business): offering Total Gaming Services under the Dragonfish trading brand. Dragonfish offers to its business 
partners use of technology, software, operations, E-payments and advanced marketing services, through the provision of offline/
online marketing, management of affiliates, search engine optimisation (SEO), customer relationship management (CRM) and 
business analytics. 

There has been no aggregation of these two operating segments for reporting purposes. The management team continues to assess 
the performance of operating segments based on revenue and segment profit, being revenue net of chargebacks, payment service 
providers’ commissions, gaming duties, royalties payable to third parties and marketing expenses. 

2021

Segment revenue
Segment result1
Unallocated corporate expenses2
Exceptional items

Operating profit
Finance income
Finance expenses
Taxation

Net profit for the year 
Adjusted net profit for the year3

Assets
Corporate assets

Total assets

Liabilities
Segment liabilities 
Unallocated corporate liabilities

Total liabilities

B2C

B2B

Consolidated

Gaming
US$ million

Betting
US$ million

Total B2C
US$ million

US$ million

US$ million

814.5

127.4

941.9
322.6

38.2
17.9

79.8

1.3

980.1
340.5
(229.5)
(24.0)

87.0
0.1
(5.8)
(12.4)

68.9
101.3

540.0

540.0

81.1
291.0

372.1

1  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties, marketing expenses and foreign exchange differences.

2  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 

3  As defined in note 9.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

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135

3 Segment information cont.

2020

Segment revenue
Segment result1
Unallocated corporate expenses2
Exceptional items

Operating profit
Finance income
Finance expenses
Share of post-tax loss of equity accounted associate
Taxation

Net profit for the year 

Adjusted net profit for the year3

Assets
Corporate assets

Total assets

Liabilities
Segment liabilities 
Unallocated corporate liabilities

Total liabilities

B2C

B2B

Consolidated

Gaming
US$ million

Betting
US$ million

Total B2C
US$ million

US$ million

US$ million

692.2

122.1

814.3
310.0

35.4
17.5

(53.3)

(24.9)

72.4

1.6

849.7
327.5
(216.5)
(78.2)

32.8
0.1
(6.1)
(0.1)
(15.4)

11.3

100.6

486.7

486.7

74.0
262.3

336.3

1  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties and Marketing expenses.

2  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 

3  As defined in note 9.

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and liabilities  
relate jointly to all segments. These amounts are not discretely analysed between the two operating segments as any allocation 
would be arbitrary.

Geographical information 
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations within which 
the Group operates. This information is outlined below: 

Revenue by geographical market (based on location of customer)

UK
Italy
EMEA (excluding the UK and Italy)
Americas 
Rest of the world

Revenue 

2021
US$ million

2020
US$ million

388.9
118.3
333.5
125.6
13.8

980.1

333.5
86.5
320.9
93.7
15.1

849.7

888 HOLDINGS PLC Annual Report and Accounts 2021136

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

3 Segment information cont.

Non-current assets by geographical location

Gibraltar
Americas
EMEA (except Gibraltar)

Total non-current assets by geographical location1

1  Excludes deferred tax assets of US$3.0 million (2020: US$3.6 million).

4 Operating profit

Operating profit is stated after charging:
Payment of service providers’ commissions
Gaming duties
Marketing expenses
Staff costs (including Executive Directors)
Fees payable to EY Limited, Ernst & Young LLP and its affiliates:
Statutory audit of the consolidated financial statements
Exceptional items
Depreciation (within operating expenses)
Amortisation (within operating expenses)

Auditor remuneration

Audit of Company
Audit of Group
Total fees for audit services
Audit related assurance services – half year review
Other assurance services
Total assurance services
Other non-audit services
Total fees for non-audit services

Total fees

Carrying amount  
of non-current assets  
by location

2021
US$ million

2020
US$ million

79.4
99.1
34.4

212.9

72.3
93.5
42.7

208.5

Note

2021
US$ million

2020
US$ million

41.5
184.0
306.5
133.8

0.9
24.0
14.2
22.1

34.6
151.8
237.1
132.1

0.9 
78.2
14.8
18.8

6

5
12,13
11

2021
US$ million

2020
US$ million

0.7
0.2
0.9
—
0.3
0.3
2.3
2.6

3.5

0.7
0.2
0.9
—
0.1
0.1
—
0.1

1.0

The auditor acted as reporting accountants in connection with the Company’s circular and prospectus for the acquisition of 
William Hill International and Capital Raise that will be published during Q2 2022. Total non-audit fees payable to Ernst & Young for 
permissible non-audit services relating to the transaction are US$3.5 million. Of this, US$2.4 million relates to fees payable at the end 
of the year and are presented in the table above. Total fees for non-audit services represented 256% (2020: 14%) of the total fees 
for audit services. Further considerations in respect of the audit and non-audit fees for the year are set out in the Audit Committee 
Report. The auditor provided no taxation services to the Group in 2021 (2020: US$nil).

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
1

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3

137

5 Exceptional items

The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a further 
understanding of the underlying financial performance of the Group. The Group considers any items of income and expense for 
classification as exceptional by virtue of their nature and size.

Restructuring costs1
Exceptional legal and professional costs2
Retroactive duties and associated charges3
Impairment charges4
Other provisions5
Gain from the sale of equity accounted associate6

Total exceptional items7

2021
US$ million

2020
US$ million

3.1
15.1
5.9
—
(0.1)
—

24.0

—
—
—
79.9
(0.1)
(1.6)

78.2

The Group paid US$10.3 million during 2021 in respect of exceptional items (2020: US$0.1 million).

1  Restructuring costs, comprises of US$2.6 million employees redundancy costs related to the Group’s decision to close its Antigua office, additional US$0.5 million relates to the 

disposal of property, plant and equipment.

2  The Group incurred legal and professional M&A costs of US$15.1 million associated with the proposed acquisition of the international (non-US) business of William Hill.

3  The Group recorded an exceptional retroactive charge of US$5.9 million following a reassessment of potential gaming duties relating to activity in prior years.

4  The Group recognised impairment of Bingo Goodwill assets during 2020, as described in further detail in note 11.

5  Net change in provision in respect of exceptional matters and legacy customers’ activity prior periods. 

6  On 22 June 2020, the Company sold its investment in Come2Play Limited, as a result the Company recorded a capital gain of US$1.6 million. 

7  Tax effect of the exceptional items is US$3.5 million credit (2020: US$0.1 million tax credit).

6 Employee benefits

Staff costs, including Executive Directors’ remuneration, comprises the following elements:

Wages and salaries
Social security
Employee benefits and severance pay scheme costs

Staff costs capitalised in respect of internally generated intangible assets

2021
US$ million

2020
US$ million

138.8
7.5
8.8
155.1
(21.3)

133.8

133.5
7.8
8.0
149.3
(17.2)

132.1

In the consolidated income statement total staff costs, including share benefit charges of US$8.4 million (2020: US$11.0 million),  
are included within the Operating expenses.

The average number of employees during the year was 1,759 (2020: 1,547).

At 31 December 2021 the Group employed 1,764 (2020: 1,669) staff.

At 31 December 2021 the Group used the services of 58 chat moderators (2020: 62) and 113 contractors (2020: 86).

888 HOLDINGS PLC Annual Report and Accounts 2021 
138

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

6 Employee benefits cont.

Severance pay scheme – Israel 
The Group has defined contribution plan pursuant to section 14 to the Severance Pay Law under which the Group pays fixed 
contributions and will have no legal or constructive obligation to pay further contributions if the fund does not hold sufficient  
amounts to pay all employee benefits relating to employee service at the date of their departure. The Group recognised an  
expense in respect of contribution to the defined contribution plan during the year of US$2.1 million (2020: US$1.5 million).

The Group’s employees in Israel, which are not subject to section 14 to the Severance Pay Law, are eligible to receive certain  
benefits from the Group in specific circumstances on leaving the Group. As such the Group operates a defined benefit severance 
pay plan which requires contributions to be made to separately administered funds. The funds are held by an independent third 
party company.

The current service cost and the present value of the defined benefit obligation are measured using the projected unit credit method. 
Under this schedule, the Company contributes on a monthly basis at the rate of 8.3% of the aggregate of members’ salaries.

The disclosures set out below are based on calculations carried out as at 31 December 2021 by a qualified independent actuary.

The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Included in the balance sheet:
Severance pay liability 
Included in the income statement:
Current service costs (within Operating expenses)
Included in the statement of comprehensive income:
Loss on remeasurement of severance pay scheme liability

Movement in severance pay scheme asset and liability:

Severance pay scheme assets

At beginning of year
Interest income
Contributions by the Group
Benefits paid
Return on assets less interest income already recorded
Exchange differences

At end of year

Severance pay plan liabilities

At beginning of year
Interest expense
Current service costs
Benefits paid
Actuarial gain on past experience
Actuarial loss on changes in financial assumptions
Exchange differences

At end of year

2021
US$ million

2020
US$ million

5.0

3.2

(3.4)

7.4

3.1

0.3

2021
US$ million

2020
US$ million

24.6
0.6
2.6
(5.7)
2.9
0.7

25.7

21.8
0.6
2.7
(1.6)
(0.6)
1.7

24.6

2021
US$ million

2020
US$ million

32.0
0.8
3.2
(5.8)
1.2
(1.5)
0.8

30.7

27.8
0.8
3.1
(1.7)
—
(0.2)
2.2

32.0

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

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139

6 Employee benefits cont.

Severance pay scheme – Israel cont.
As at 31 December 2021 the net accounting deficit of the defined benefit severance pay plan was US$5.0 million  
(2020: US$7.4 million). The Scheme is backed by substantial assets amounting to US$25.7 million at 31 December 2021  
(2020: US$24.6 million). The net accounting deficit of defined benefit severance plan is a result of two elements:

•  Potential liability to pay further contributions to employees who will be made redundant, if the fund does not hold sufficient assets 

to pay all benefits relating to employee service at the date of their departure.

•  Volatility of Israeli government bond rates may have substantial impact in absolute terms on the net liability. An increase in the 

discount rate from 2.93% in 2020 to 3.45% in 2021 resulted in a US$1.7 million decrease the plan liabilities.

•  A further increase in the discount rate by 0.25% per annum (i.e. 3.45% to 3.7%) would increase the plan liabilities by US$0.8 million 

(2020: US$0.8 million).

The impact of the severance deficit on the level of distributable reserves is monitored on an ongoing basis. Monitoring enables 
planning for any potential adverse volatility and helps the Group to assess the likely impact on distributable reserves.

Employees can determine individually into which type of investment their share of the plan assets are invested and, therefore the 
Group is unable to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2022 is US$4.8 million.

The main actuarial assumptions used in determining the fair value of the Group’s severance pay plan are shown below:

Discount rate (nominal)
Estimated increase in employee benefits costs
Voluntary termination rate
Inflation rates based on Israeli bonds

2021
%

3.45
5.14
75
2.54

2020
%

2.93
5.14
75
1.53

Sensitivity of balance sheet at 31 December 2021
The results of the calculations are sensitive to the assumptions used. The balance sheet position revealed by IAS 19 calculations must 
be expected to be volatile, principally because the market value of assets (with significant exposure to equities) is being compared 
with a liability assessment derived from corporate bond yields.

The table below shows the sensitivity of the IAS 19 balance sheet position to small changes in some of the assumptions. Where one 
assumption has been changed all the other assumptions are kept as disclosed above.

Discount rate less 0.25%
Estimated increase in employee benefits costs plus 1%
Voluntary termination rate decrease 5%
Inflation rates up 0.25% 

Resulted
(surplus)/
deficit
US$ million

Change 
from 
disclosed 
US$ million

(5.8)
(7.9)
(5.2)
(4.4)

(0.8)
(2.9)
(0.2)
0.6

888 HOLDINGS PLC Annual Report and Accounts 2021140

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

7 Finance income and finance expenses

Finance income:

Interest income

Finance income

Finance expenses:

Foreign exchange losses
Interest expenses related to lease liabilities
Interest expenses related to settlement of tax liability 
Interest bearing credit facility 
Interest expenses related to severance pay liability, net
Other finance charges and fees

Finance expenses

8 Taxation 

Corporate taxes

Current taxation
Gibraltar taxation
Other jurisdictions taxation
Adjustments in respect of prior years

Deferred taxation
Origination and reversal of temporary differences

Taxation expense

Deferred taxation related to items recognised in OCI
Remeasurement of severance pay liability

2021
US$ million

2020
US$ million

0.1

0.1

0.1

0.1

2021
US$ million

2020
US$ million

—
1.3
3.8
—
0.2
0.5

5.8

3.4
1.4
—
1.1
0.2
—

6.1

2021
US$ million

2020
US$ million

1.0
11.9
(0.2)
12.7

(0.3)

12.4

2.1
12.9
1.6
16.6

(1.2)

15.4

(0.3)

(1.2)

The taxation expense for the year differs from the standard Gibraltar rate of tax. The differences are explained below:

Profit before taxation
Standard tax rate in Gibraltar (2021: 12.5%, 2020: 10%)
Higher effective tax rate on other jurisdictions
Expenses not allowed for taxation
Deferred tax
Capital allowances in excess of depreciation
Non-taxable income
Adjustments to prior years’ tax charges

Total tax charge for the year

2021
US$ million

2020
US$ million

81.3
10.2
6.7
1.1
(0.3)
(2.1)
(3.0)
(0.2)

12.4

26.7
2.7
7.2
8.3
(1.2)
(1.1)
(2.1)
1.6

15.4

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
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141

8 Taxation cont.

Corporate taxes cont.
Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries of operation. 
Income tax payable as at 31 December 2021 is US$30.7 million (2020: US$20.7 million) which includes a settlement signed with the 
Israeli Tax Authorities in respect of the years 2016-2020 and current tax charges from various jurisdictions. Set out below are details 
in respect of the significant jurisdictions where the Group operates and the factors that influenced the current and deferred taxation 
in those jurisdictions:

Gibraltar 
Gibraltar companies are subject to a corporate tax rate of 12.5%, following an increase which came into effect on 1 August 2021. 
Gibraltar corporate tax expenses for the year are lower compared to 2020, as a result of decrease in expenses not allowed for 
taxation.

In January 2022, the parent company, 888 Holdings plc, moved its management and control, and as a result its tax residence,  
to the UK. 

Malta 
Maltese companies are subject to a corporate tax rate of 35%, with an effective corporate tax rate of 5% achieved through a 
shareholder tax refund system. 

Israel 
The domestic corporate tax rate in Israel in 2021 is 23% (2020: 23%). The Company’s Israeli subsidiary incurred higher tax expense 
compared to 2020, as a result of a settlement signed with the Israeli Tax Authorities in respect of 2016-2020, on the basis of the 
principles of which the tax basis for 2021 was also adjusted.

UK 
The Group’s subsidiary in the UK is subject to a corporate tax rate of 19% (2020: 19%). In March 2021, the UK government announced 
an increase in the corporate tax rate to 25%, starting April 2023.

Romania
The Group’s subsidiary in Romania is subject to a corporate tax rate of 16% (2020: 16%). 

US
The Group’s subsidiaries in the US are subject to a federal corporate tax rate of 21% (2020: 21%), in addition to state tax rate 
ranging between 4.55% (Colorado) to 9% (New Jersey). 

Sensitivity analysis
The key operating companies in the Group are incorporated, managed and controlled and tax resident mainly in Gibraltar, 
with several operating companies tax residents in Malta. The Group’s subsidiaries are located in different jurisdictions and these 
subsidiaries are taxed locally on their respective profits which are determined based on transfer pricing rules. An effective tax rate 
increase of 1% would result in an increase in the tax charge (and associated provision) of US$0.8 million (2020: US$1.0 million).

9 Earnings per share

Basic earnings per share 
Basic earnings per share (EPS) has been calculated by dividing the profit attributable to ordinary shareholders by the weighted 
average number of shares in issue and outstanding during the year. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
142

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

9 Earnings per share cont.

Diluted earnings per share 
The weighted average number of shares for diluted earnings per share takes into account all potentially dilutive equity instruments 
granted, which are not included in the number of shares for basic earnings per share. Certain equity instruments have been excluded 
from the calculation of diluted EPS as their conditions of being issued were not deemed to satisfy the performance conditions at 
the end of the period or it will not be advantageous for holders to exercise them into shares, in the case of options. The number of 
equity instruments included in the diluted EPS calculation consist of 6,315,271 Ordinary Shares (2020: 7,460,665) and no market-value 
options (2020: nil).

The number of equity instruments excluded from the diluted EPS calculation is 577,979 (2020: 964,207).

Profit for the period attributable to equity holders of the parent (US$ million)
Weighted average number of Ordinary Shares in issue and outstanding
Effect of dilutive Ordinary Shares and Share options
Weighted average number of dilutive Ordinary Shares

Basic earnings per share
Diluted earnings per share

2021

2020

68.9
371,383,109
6,315,271

11.3
368,587,941
7,460,665
377,698,380 376,048,606

18.6¢
18.3¢

3.1¢
3.0¢

Adjusted earnings per share
The Directors believe that EPS excluding exceptional items, share benefit charges, net gain from sale of investment in equity 
accounted associate and share of post- tax loss of equity accounted associate (“Adjusted EPS”) allows for a further understanding 
of the underlying performance of the business and assists in providing a clearer view of the performance of the Group.

Reconciliation of profit to profit excluding exceptional items, share benefit charges, net gain from sale of investment in equity 
accounted associate and share of post-tax loss of equity accounted associate (“Adjusted profit”): 

Profit for the period attributable to equity holders of the parent
Exceptional items (see note 5)
Share benefit charges (see note 23)
Share of post-tax loss of equity accounted associate

Adjusted profit 

Weighted average number of Ordinary Shares in issue
Weighted average number of dilutive Ordinary Shares

Adjusted basic earnings per share 
Adjusted diluted earnings per share 

10 Dividends

Dividends paid

2021
US$ million

2020
US$ million

68.9
24.0
8.4
—

101.3

11.3
78.2
11.0
0.1

100.6

368,587,941
371,383,109
377,698,380 376,048,606

27.3¢
26.8¢

27.3¢
26.8¢

2021
US$ million

2020
US$ million

61.3

33.2

2020 final dividend of 10.4¢ per share plus an additional one-off 1.6¢ per share was paid on 24 May 2021 (US$44.5 million)  
and the 2021 interim regular dividend of 4.5¢ per share in accordance with 888’s dividend policy was paid on 13 October 2021 
(US$16.8 million).

The Board of Directors is not recommending a final dividend to be paid in respect of the year ended 31 December 2021, in light of 
the potential capital requirements expected as part of the pending William Hill transaction. As a result, the total dividend for the 
year is 4.5¢ per share (2020: 18.0¢ per share). 

During 2020, the 2019 final dividend of 3.0¢ per share was paid on 22 May 2020 (US$11.1 million) and the 2020 interim regular 
dividend of 3.2¢ per share plus an additional one-off 2.8¢ per share was paid on 4 November 2020 (US$22.1 million). 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
 
1

2

3

143

Acquired
intangible
assets
US$ million

Internally
generated
intangible
assets
US$ million

Goodwill
US$ million

Total
US$ million

181.2
—
—
181.2
—

181.2

20.7
—
79.3
—
100.0
—

100.0

81.2
81.2
160.5

77.4
4.7
(2.2)
79.9
2.4

82.3

29.2
8.7
—
(2.2)
35.7
10.2

45.9

36.4
44.2
48.2

104.4
17.9
—
122.3
22.6

144.9

72.7
10.1
0.6
—
83.4
11.9

95.3

49.6
38.9
31.7

363.0
22.6
(2.2)
383.4
25.0

408.4

122.6
18.8
79.9
(2.2)
219.1
22.1

241.2

167.2
164.3
240.4

11 Goodwill and other intangible assets

Cost or valuation
At 1 January 2020
Additions
Disposals
At 31 December 2020
Additions

At 31 December 2021

Amortisation and impairments:
At 1 January 2020
Amortisation charge for the year 
Impairment charge for the year
Disposals
At 31 December 2020
Amortisation charge for the year 

At 31 December 2021

Carrying amounts
At 31 December 2021
At 31 December 2020
At 1 January 2020

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated amortisation of  
US$2.2 million were written off in 2020.

Acquired intangible assets 

Acquired intangible assets includes: 
The fair value of acquired intangible assets recognised in 2019 on the acquisition of Jet Bingo brands consisting of Customer list of 
US$19.2 million and Brand name of US$2.3 million. The carrying value of the Customer list and Brand name for 31 December 2021 are 
US$8.4 million and US$1.6 million, respectively. 

The estimated remaining useful life of the Customer list and Brand name is 10 years (using the sliding scale method with 70% of the 
value to be amortised over 5 years) and 8 years, respectively.

The fair Value of acquired intangible assets recognised on the acquisition of BetBright Sport platform consist of Sport platform of 
US$18.3 million and the right to access third party customer list of US$0.8 million. The carrying value of the Sport platform and the 
right to access third party customer list for 31 December 2021 are US$17.5 million and US$0.7 million, respectively.

The estimated remaining useful life of the Sport platform and right to access third party customer list is 11 years and 7 years, 
respectively.

Internally generated intangible assets
This category of assets includes capitalised development costs in accordance with IAS 38. The material projects as included  
within the carrying amount above include compliance with local regulatory requirements in certain jurisdictions US$13.5 million 
(2020: US$5.5 million) and a major upgrade to the gaming systems platform US$36.0 million (2020: US$33.4 million). An impairment 
of certain assets amounted to US$0.6 million was recognised during 2020, additional impairment charges were not considered to 
be required at 31 December 2021 and the carrying value of internally generated intangible assets is considered to be appropriate. 
At 31 December 2021 there were projects with carrying value US$12.2 million (2020: US$16.7 million) which were not completed and 
therefore not being amortised. All of these projects are expected to complete and commence amortisation in 2022.

888 HOLDINGS PLC Annual Report and Accounts 2021144

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

11 Goodwill and other intangible assets cont.

Goodwill
Analysis of goodwill by cash generating units:

Carrying value at 1 January 2020
Impairment during 2020
Carrying value at 31 December 2020
Impairment during the year

Carrying value at 31 December 2021

B2C

B2B

Consolidated

Bingo
US$ million

US
US$ million

Other
US$ million

Bingo
US$ million

Total goodwill
US$ million

104.4
(54.4)
50.0
—

50.0

30.9
—
30.9
—

30.9

0.3
—
0.3
—

0.3

24.9
(24.9)
—
—

—

160.5
(79.3)
81.2
—

81.2

Impairment
In accordance with IAS 36 and the Group’s stated accounting policy an impairment test is carried out annually on the carrying 
amounts of goodwill and a review for indicators of impairment is carried out for other non-current assets. Where an impairment test 
was carried out, the carrying value is compared to the recoverable amount of the asset or the cash generating unit. In each case, 
the recoverable amount was the value in use of the assets, which was determined by discounting the future cash flows of the relevant 
asset or cash generating unit to their present value.

Goodwill and intangible assets – Bingo B2C and B2B business 
Goodwill and intangible assets associated with the Bingo online business unit arose following the acquisition of the Bingo online 
business of Globalcom Limited during 2007, the acquisition of the Wink Bingo business in 2009 and the acquisition of the Jet bingo 
brands in 2019. The income streams generated from the Bingo online business, comprise the B2C Bingo cash generating unit and the 
B2B cash generating unit. 

During 2020, the Group recognised an impairment charge of US$54.4 million and US$24.9 million in respect of Bingo B2C and B2B  
in the current year against goodwill. The impairment charge was recorded within exceptional items in the income statement.

On 15 December 2021, the Board of Directors announced its decision to sell its entire B2C and B2B bingo businesses for US$50 
million. The Board considered that the Bingo business did not meet the criteria to be classified as held for sale at that date or 
at 31 December 2021 because the business was not available for immediate sale and that completion of the sale required a 
reorganisation of the Bingo business and that new structure receiving its own UK Gambling Commission (“UKGC”) licence.  
At 31 December 2021, the granting of the licence and its timing was outside the control of the Directors. This licence was  
subsequently granted on 2 March 2022 and the reorganisation of the Bingo business is currently in progress.

The Group tested the recoverable amount of the Bingo B2C CGU as at 31 December 2021, of US$64.3 million and compared it to the 
carrying value of US$61.2 million consisting of US$50 million of Goodwill and $11.2 million of other intangible assets. The recoverable 
amount has been determined based on a value in use calculation using cash flow projections on an ongoing basis and also taking 
into account the probability of the Bingo business sale completion to create a risk weighted value in use calculation of the cash 
generating unit. The carrying value exceeds sale price by US$11.2 million. Therefore, should the sale occur, a loss on disposal would  
be recognised. Key assumptions in performing the value in use calculation are set out below. 

Key assumptions and inputs used 
Cash flow projections have been prepared for a five year period, following which a long-term growth rate has been assumed. 
Underlying growth rates, as shown in the table below, have been applied to revenue and are based on past experience, including 
the results in 2020 and 2021, projections of future changes in the UK online bingo gaming market and Group’s strategic decision to 
increase its focus on other product and geographic opportunities. Key assumptions in preparing these cash flow projections include 
1% short-term revenue growth rate, continued optimisation of costs per customer acquisition and the expectation that, should the 
sale not occur, the Group will continue to operate and be subject to gaming duties in its core jurisdictions.

The pre-tax discount rate that is considered by the Directors to be appropriate is based on the Group’s specific Weighted Average 
Cost of Capital, adjusted for tax, which is considered to be appropriate for the online Bingo B2C cash generating units.

Pre-tax
discount rate
applied

Underlying
growth rate
year 1 

Underlying
short-term
growth rate
years 2-5

Long-term
growth rate
year 6+

Operating
expenses
increase 
years 1-5

Operating
expenses
increase 
year 6+

At 31 December 2021
At 31 December 2020

10%
9%

0%
(8%)

1%
0%

1.5%
1.5%

1%
0%

1.5%
1.5%

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

145

11 Goodwill and other intangible assets cont.

Key assumptions and inputs used cont.
The calculation of value in use for Bingo B2C unit resulted in a low level of headroom compared to the carrying value of assets.  
The calculation is particularly sensitive to the following assumptions: 

(i)  Revenue growth rate assumptions – Growth rates are based on past experience and projections of future changes in the 

online gaming market, the continued highly competitive UK Bingo market as well as the enhanced regulation in the UK market 
coupled with Group’s strategic decision to reduce focus on Bingo business and increase focus on other product and geographic 
opportunities. A reduction of the long-term growth rate to 0% for Bingo B2C would result in an impairment of US$1.1 million.

(ii) Cash flow forecast – cash flow projections may be affected by changes in the UK gaming market including the continued 
macroeconomic influence of the COVID-19 pandemic. A reduction of 10% in the cash flow projections for B2C would result  
in an impairment of US$1.2 million.

(iii) Discount rate – The pre-tax discount rate is recalculated by taking into account prevailing risk free rates, equity risk premium  
and company beta and having regard to external data commenting upon the Weighted Average Cost of Capital applied  
to the Group. An increase of 1% in discount rates applied for B2C would result in an impairment of US$1.8 million.

Goodwill and intangible assets – US 
Goodwill and intangible assets associated with the acquisition of the remaining 53% interest in the voting shares of AAPN in 
December 2018 amount to US$30.9 million and US$5.6 million, respectively. The carrying value of internally generated intangible 
assets related to the US CGU amounted to US$8.6 million. The recognised goodwill and intangible assets represents the potential 
revenues from the US, which the Group considers as a single CGU, as the states regulate online gambling and reflects potentially 
significant opportunities in the US to create additional value for the Group. 

The Group tested the recoverable amount of the US CGU as at 31 December 2021. The recoverable amount has been determined 
based on a value in use calculation using cash flow projections.

Key assumptions and inputs used
Given the early stage of market development, cash flow projections have been prepared for a nine-year period, following which  
a 2% long-term growth rate has been assumed based on the long-term GDP growth rate of the states. Underlying growth rates have 
been applied to revenue and are based on past experience of the Group, including market share forecast for each relevant state. 
Key assumptions in preparing these cash flow projections include market share assumptions based on current 888 market share  
in other regulated online gaming jurisdictions, 13% pre-tax discount rate and the expectation that the Group will continue to operate 
in the US and launch in further states as regulation develops. The states which the Group are forecasted to enter have either already 
regulated or are in the process of regulating.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group’s specific Weighted Average Cost 
of Capital, adjusted for tax, and including an addition risk premium which is considered to be appropriate for the US B2C cash 
generating unit.

The calculation of value in use for US B2C is most sensitive to the following assumptions: 

(i)  Market share assumptions – A reduction of 5% in market share assumptions for each state would result in zero headroom  

for US B2C value in use.

(ii) Pre-tax discount rate – An increase of Pre-tax discount rate from 13% to 14% would result in zero headroom for US B2C value  

in use.

888 HOLDINGS PLC Annual Report and Accounts 2021146

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

12 Property, plant and equipment

Cost
At 1 January 2020
Additions
Disposals

At 31 December 2020
Additions
Disposals

At 31 December 2021

Accumulated depreciation
At 1 January 2020
Charge for the year
Disposals

At 31 December 2020
Charge for the year
Disposals

At 31 December 2021

Carrying amounts
At 31 December 2021

At 31 December 2020

At 1 January 2020

IT equipment
US$ million

Office
furniture and
equipment
US$ million

Leasehold
improvements
US$ million

Total
US$ million

54.4
8.2
(9.0)

53.6
4.8
(16.4)

42.0

45.1
7.6
(9.0)

43.7
6.6
(16.2)

34.1

7.9

9.9

9.3

6.3
0.7
(0.3)

6.7
0.2
(0.5)

6.4

4.6
0.5
(0.3)

4.8
0.4
(0.4)

4.8

1.6

1.9

1.7

16.3
1.7
—

18.0
0.6
(0.4)

18.2

14.3
0.4
—

14.7
0.6
(0.2)

15.1

3.1

3.3

2.0

77.0
10.6
(9.3)

78.3
5.6
(17.3)

66.6

64.0
8.5
(9.3)

63.2
7.6
(16.8)

54.0

12.6

15.1

13.0

Following a review of fully written down assets in 2021, assets no longer in use with a total cost and accumulated depreciation 
of US$16.3 million (2020: US$9.3 million) were written off. Additional US$0.5 million relates to the disposal of property, plant and 
equipment in connection with the Group’s decision to close its Antigua office.

13 Leases

IFRS 16 requires lessees to recognise right-of-use assets and lease liabilities for most leases. A contract is (or contains) a lease if it 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration.

Right-of-use assets are initially measured at cost and depreciated by the earlier of the end of the useful life of the right-of-use 
asset or the end of the lease term. The cost of right-of-use assets comprises of initial measurement of the lease liabilities, any lease 
payments made before or at the commencement date and initial direct costs. Right-of-use assets are also subject for impairment 
losses and adjusted for any remeasurement of lease liabilities.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date and 
subsequently measured at amortised cost with the interest expense recognised within finance income (expense) in the consolidated 
statement of income. For further information see note 20. 

Leases are mainly comprised of offices in the period between one to ten years.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

147

Right-of-use
assets
US$ million

39.4
1.5

40.9
3.4
(2.3)

42.0

6.1
6.3

12.4
6.6
(2.3)

16.7

25.3

28.5

33.3

13 Leases cont.

Right-of-use assets

Cost
At 1 January 2020
Additions

At 31 December 2020
Additions
Disposals 

At 31 December 2021

Accumulated depreciation
At 1 January 2020
Depreciation

At 31 December 2020
Depreciation
Disposals

At 31 December 2021

Carrying amounts
At 31 December 2021

At 31 December 2020

At 1 January 2020

14 Investments

Investments in associate
On 15 April 2015 the Group acquired 20% of the Ordinary Shares of Come2Play Limited for a cash payment of US$1.5 million. On 
22 June 2020, the Company sold its investment in Come2Play Limited for a consideration of US$2.4 million, of which US$2.0 million 
received in 2020 and US$0.4 million received in 2021. The carrying value of the investment at the date of the sale was $0.5 million, 
as a result the Company recorded a gain of US$1.6 million in 2020. 

888 HOLDINGS PLC Annual Report and Accounts 2021148

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

15 Deferred taxes

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for income tax purposes. The Group’s deferred tax assets and liabilities resulting 
from temporary differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax relates to the following:
Accrued severance pay
Vacation pay and employment related accrual
Property, plant and equipment
Intangible assets

Reflected in the statement of financial position as follows:
Deferred tax assets
Deferred tax liabilities

2021
US$ million

2020
US$ million

1.2
0.7
2.1
(3.6)
0.4

3.0
(2.6)

1.7
0.7
1.4
(3.5)
0.3

3.6
(3.3)

The Group did not record deferred taxes on US$16 million taxable losses of its US subsidiaries due to uncertainty of utilisation of those 
losses. These taxable losses do not have expiry date. The Group did not have taxable losses in other subsidiaries at 31 December 2021 
(2020: nil) that are available indefinitely for offset against future taxable profits of the companies in which the losses arose. 

16 Cash and cash equivalents 

Cash and short-term deposits
Customer funds

2021
US$ million

2020
US$ million

174.5
81.1

255.6

148.2
74.0

222.2

Cash and cash equivalents include on demand deposits held with PSPs of US$19.0 million at 31 December 2021 (31 December 2020: 
US$32.2 million). The rights and obligations relating to demand deposits previously presented as trade receivables were re-analysed 
and as a consequence, as at 31 December 2020 an amount of US$32.2 million has been reclassified from trade receivables to cash 
and cash equivalents.

Customer funds represent bank deposits matched by liabilities to customers and progressive prize pools of an equal value  
(see note 21). 

17 Trade and other receivables

Trade receivables
Other receivables 
Prepayments
Restricted short-term deposits

Current trade and other receivables
Non-current prepayments

2021
US$ million

2020
US$ million

25.9
15.3
17.8
9.5

68.5
7.8

76.3

29.1
13.0
7.1
3.2

52.4
0.6

53.0

Restricted short-term deposits represent amounts held by banks primarily to support guarantees in respect of regulated markets 
licence requirements and office leases.

Non-current prepayments refer to prepayment to partners in relation to costs and certain fees to be recognised over a period longer 
than 12 months.

The carrying value of trade receivables and other receivables approximates to their fair value as the credit risk has been addressed 
as part of impairment provisioning and, due to the short-term nature of the receivables they are not subject to ongoing fluctuations 
in market rates. Note 25 provides credit risk disclosures on trade and other receivables.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

149

18 Share capital 

Share capital comprises the following:

Ordinary Shares of £0.005 each 

1,026,387,5001

1,026,387,500

8.1

8.1

1   including 307,422 treasury shares held by the Group as at 31 December 2021 (2020: 196,488).

Authorised

31 December
2021
Number

31 December
2020
Number

31 December
2021
US$ million

31 December
2020
US$ million

Ordinary Shares of £0.005 each at beginning of year
Issue of Ordinary Shares of £0.005 each

Ordinary Shares of £0.005 each at end of year

Allotted, called up and fully paid

31 December
2021
Number

31 December
2020
Number

31 December
2021
US$ million

31 December
2020
US$ million

369,017,422
3,741,780

368,347,794
669,628

372,759,202

369,017,422

3.3
—

3.3

3.3
—

3.3

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group’s employee share option plan 
(see note 23) during 2021 and 2020:

During 2021, the Company issued 3,741,780 shares (2020: 669,628) out of which nil shares (2020: nil) were issued in respect of 
employees’ exercising market value options giving rise to an increase in share premium of nil (2020: nil).

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share capital  
of the Group amounts to US$3.3 million (2020: US$3.3 million) and is split into 372,759,202 (2020: 369,017,422) Ordinary Shares.  
The share capital in UK sterling (GBP) is £1.9 million (2020: £1.8 million). 

19 Trade, other payables and provisions

Trade payables
Accrued expenses
Other payables

Total trade and other payables
Provisions

2021
US$ million

2020
US$ million

36.2
118.3
41.6

196.1
25.7

221.8

26.3
108.4
43.2

177.9
19.3

197.2

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these balances. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
150

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

19 Trade, other payables and provisions cont.

Provisions
The Group has recorded a provision in respect of legal and regulatory matters and update it to reflect the Group’s revised 
assessment of these risks in light of developments arising during 2020 and 2021 including with regard to customer claims and other 
legal and regulatory risks. This amount represents management’s best estimate of probable cash outflows related to these matters, 
which are closely monitored by the Group. The timing and amount of these outflows is ultimately determined by the settlement 
reached with the relevant authority but would generally be resolved within 24 months of the balance sheet date.

Movement in the provision during the year is as follows:

At 1 January 2020
Paid during the year
Arising during the period
Released to income statement during the period 

At 1 January 2021
Paid during the year
Arising during the period
Foreign exchange differences
Released to income statement during the period 

At 31 December 2021

Current
Non-current

Total
US$ million

10.2
(0.1)
12.0
(2.8)

19.3
(2.7)
11.0
(0.6)
(1.3)

25.7

25.7
—

The Group has recorded a provision in respect of legal and regulatory matters and update it to reflect the Group’s revised 
assessment of these risks in light of developments arising during 2020 and 2021 including with regard to customer claims and other 
legal and regulatory risks. This amount represents management’s best estimate of probable cash outflows related to these matters, 
which are closely monitored by the Group. Provisions include US$12.7 million relating to a sanction from the UKGC for which an 
outflow is expected in March 2022. The timing and amount of other outflows is ultimately determined by the settlement reached with 
the relevant authority but would generally be resolved within 24 months of the balance sheet date.

20 Lease liabilities

At 1 January 2020
Arising during the period
Paid during the period
Interest expenses
Interest paid
Exchange rate

At 31 December 20201
Arising during the period
Paid during the period
Interest expenses
Exchange rate

At 31 December 20211

Current
Non-current

Lease
liabilities
US$ million

34.8
1.6
(6.4)
1.4
—
2.3

33.7
3.4
(7.2)
1.3
(0.3)

30.9

6.5
24.4

1  Discounted using a weighted average incremental borrowing rate of 4.2%. 

Further information in respect of right of use assets in note 13 and contractual maturity analysis of lease liabilities in note 25.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

151

21 Customer deposits

Liabilities to customers
Progressive prize pools

2021
US$ million

2020
US$ million

74.4
6.7

81.1

68.0
6.0

74.0

22 Investments in significant subsidiaries

The consolidated financial statements include the following principal subsidiaries of 888 Holdings plc:

Name

VHL Financing Limited
VHL Financing (Malta) Limited
Virtual Global Digital Services Limited
VDSL (International) Ltd
Virtual Digital Services Limited

Brigend Limited
Fordart Limited
888 UK Limited
888 Italia Limited
888 Online Games España S.A.
888 US Limited

888 Atlantic Limited

888 Liberty Limited

888 Romania Limited

888 (Ireland) Limited
888 Denmark Limited
888 Portugal Limited

888 Sweden Limited
888 Germany Limited
888 Netherlands Ltd
Virtual Emerging Entertainment Limited
Gisland Limited
Virtual IP Assets Limited
Virtual Marketing Services (Gibraltar) 
Limited
Virtual Marketing Services (UK) Limited
888 US Services Inc.

Random Logic Limited

Random Logic Ventures Limited
Sparkware Technologies SRL
Virtual Internet Services Limited
Virtual Share Services Limited

Spectate Limited

Country of
incorporation

Gibraltar
Malta
Gibraltar
Gibraltar
Malta

Gibraltar
Gibraltar
Gibraltar
Malta
Ceuta, Spain
Gibraltar

Gibraltar

Gibraltar

Malta

Malta
Malta
Malta

Malta
Malta
Malta
Gibraltar
Gibraltar
Antigua
Gibraltar

UK
New Jersey, USA

Israel

Israel
Romania
Gibraltar
Gibraltar

Ireland

Percentage 
of equity
interest
2021

Percentage
of equity
interest

2020 Nature of business

100
100
100
100
100

100
100
100
100
100
100

100

100

100

100
100
100

100
100
100
100
100
100
100

100
100

100

100
100
100
100

100

100 Holding company
100 Holding company
100 Holder of gaming licences in Gibraltar
N/A Holder of gaming licences in Gibraltar
100 Holder of gaming licences in Malta  
for European markets which are not 
locally regulated

100 Bingo B2B business operator
100 B2B business operator (except Bingo)
100 Holder of UK remote gaming licence
100 Holder of Italian online gaming licence
100 Holder of Spanish online gaming licence
100 Licensed service provider to US  

licenced entities

100 Licensed service provider to US licensed 

entities

100 Holder of Gaming Vendor Licence in the 

state of Delaware

100 Holder of Romanian online gaming 

licence

100 Holder of Irish online betting licence
100 Holder of Danish online gaming licence
100 Holder of Portuguese online  

gaming licence

100 Holder of Swedish online gaming licence
100 Holder of German online gaming licence
100 Applicant for Netherlands licence
100 Trademark licensor
100 Payment transmission
100 Holder of group IP assets
100 Marketing acquisition

100 Advertising services
100 Provider of US-based services for  

US operations

100 Research, development and  

marketing support

100 Investment holding company
100 Software development
100 Data hosting and development services
100 Administration of employee  

equity schemes

100 Software and service provider

888 HOLDINGS PLC Annual Report and Accounts 2021 
152

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

22 Investments in significant subsidiaries cont.

Name

888 US Inc.
888 US Holdings Inc.
AAPN Holdings, LLC
AAPN New Jersey LLC

VHL America, LLC
VHL Colorado, LLC

VHL Indiana, LLC
VHL Iowa, LLC
VHL Maryland, LLC
VHL Ohio, LLC
VHL New Jersey, LLC
VHL Louisiana, LLC
VHL Virginia, LLC
VHL Missouri, LLC
VHL Ontario Ltd

Country of
incorporation

Delaware, USA
Delaware, USA
Delaware, USA
New Jersey, USA

Delaware, USA
Colorado, USA

Indiana, USA
Iowa, USA
Maryland, USA
Ohio, USA
New Jersey, USA
Louisiana, USA
Virginia, USA
Missouri, USA
Gibraltar

Percentage 
of equity
interest
2021

Percentage
of equity
interest

2020 Nature of business

100
100
100
100

95.01
95.01

95.01
95.01
85.53
95.01
95.01
95.01
85.53
95.01
95.01

100 Holding company
100 Holding company
100 Holding company 
100 Holder of Casino Service Industry 

Enterprise licence in New Jersey 

100 Holding company
100 Colorado Internet Sports Betting 

Operator licence holder

100 Indiana licence applicant
100 Iowa licence applicant
N/A Maryland licence applicant
N/A Ohio licence applicant
N/A New Jersey licence applicant
N/A Louisiana licence applicant
N/A Virginia licence applicant
N/A Missouri licence applicant
N/A Ontario licence applicant

23 Share benefit charges 

Equity-settled share benefit charges
As at 31 December 2021 the Group has equity-settled employee shares and share options granted under two equity-settled 
employee share incentive plans – the 888 All-Employee Share Plan (“AEP”), which expired according to its terms in August 2015, and 
the 888 Long-Term Incentive Plan 2015 (“LTIP”) which was adopted at the Extraordinary General Meeting on 29 September 2015. 
The 888 Long-Term Incentive Plan 2015 is open to employees (including Executive Directors) and full-time consultants of the Group, 
at the discretion of the Remuneration Committee. Awards under this scheme will vest in instalments over a fixed period of at least 
three years subject to the relevant individuals remaining in service. Certain of these awards are subject to additional performance 
conditions imposed by the Remuneration Committee at the dates of grant, further details of which are given in the Directors’ 
Remuneration Report.

In addition, on 8 May 2017, the Board adopted a Deferred Share Bonus Plan (“DSBP”) in order to allow the Company to comply with 
the requirement contained in its Remuneration Policy pursuant to which any annual bonus payment made to an Executive Director 
in excess of 100% of such Executive Director’s annual salary is deferred into equity awards of the Company in the form of nil cost 
options or share awards.

The Company grants equity awards under which shares of the Company are issued to employees at nil consideration. The nominal 
value of such shares is covered internally. 

Details of equity settled shares as part of the AEP, the LTIP and the DSBP are set out below: 

Ordinary Shares granted (without performance conditions)

Outstanding future vesting equity awards at the beginning of the year
Future vesting equity awards granted during the year
Future vesting equity awards lapsed during the year
Shares issued upon vesting during the year

Outstanding future vesting equity awards at the end of the year
Averaged remaining life until vesting

2021
Number

5,541,569
2,801,667
(286,830)
(2,609,986)

5,446,420
1.68 years

2020
Number

1,911,982
4,075,732
(146,611)
(299,534)

5,541,569
1.15 years

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
 
1

2

3

153

23 Share benefit charges cont.

Deferred Share Bonus Plan 

Outstanding future vesting equity awards at the beginning of the year
Future vesting equity awards granted during the year
Shares exercised during the year

Outstanding future vesting equity awards at the end of the year
Averaged remaining life until vesting

2021
Number

196,488
220,225
(109,291)

2020
Number

201,947
130,796
(136,255)

307,422
0.62 years

196,488
0.93 years

The aforementioned grants under the DSBP were approved by the Board as part of the annual bonus award to the Executive 
Directors and Operational Management for 2016-2021, pursuant to which an amount equal to 100% of salary was granted in cash, 
with any addition exceeding 100% of salary deferred into shares of the Company. The outstanding future vesting equity awards at 
the end of the year are set out below:

(i)  2 April 2021 to the Operational Management (150,560 Shares),

(ii) 18 March 2021 to the CEO (63,735 Shares) and the CFO (5,930 Shares),

(iii) 16 April 2020 to the CEO (21,544 Shares), the then CFO (42,368 Shares) and former CEO (66,884 Shares). 

Ordinary Shares granted for future vesting are valued at the share price at grant date, which the Group considers approximates to 
the fair value. The Group recognised the following as treasury shares as of 31 December 2021:

(i)  22 March 2021, the Group purchased 220,225 shares on the open market at an average price of 362.0¢ per share, 

(ii)  29 April 2020, the Group purchased 130,796 shares on the open market at an average price of 143.7¢ per share, of which 43,599 

shares exercised during the year.

Ordinary shares granted (subject to performance conditions)

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2021
Number

3,936,354
530,976
(127,152)
(1,131,794)

3,208,384
0.84 years

2020
Number

4,172,249
973,563
(839,364)
(370,094)

3,936,354
1.13 years

Shares granted during the year 530,976 (2020: 973,563). The share price at the grant date was £3.49. Shares outstanding at the  
end of the year consist of (i) 1,429,308 shares subject to 50% EPS growth target, and 50% total shareholder return (TSR) compared 
to a peer group of companies (ii) 1,779,076 shares are 100% dependent on total shareholder return (TSR) compared to a peer 
group of companies. 

Further details of performance conditions that have to be satisfied on these awards are set out in the Directors’ Remuneration 
Report. The EPS growth target is taken into account when determining the number of shares expected to vest at each reporting 
date, and the TSR target is taken into account when calculating the fair value of the share grant.

Valuation information – shares granted under TSR condition:

Shares granted during the year:

Share pricing model used
Determined fair value
Number of shares granted
Average risk-free interest rate
Average standard deviation 
Average standard deviation of peer group

2021

2020

Monte Carlo Monte Carlo
£0.86
449,166
0.05%
42%
45%

£2.45
265,488
0.1%
46%
48%

888 HOLDINGS PLC Annual Report and Accounts 2021154

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

23 Share benefit charges cont.

Valuation information – shares granted

2021

2020

Without
performance
conditions

With
performance
conditions

Without
performance
conditions

With
performance
conditions

Weighted average share price at grant date
Weighted average share price at issue of shares

£3.67
£3.69

£3.49
£3.53

£1.33
£2.54

£1.30
£1.29

Ordinary shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date,  
which the Group considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily relating 
to non-receipt of dividends, are considered to have an immaterial effect on the share option charge.

In accordance with IFRS 2 a charge to the consolidated income statement in respect of any shares or options granted under  
the above schemes is recognised and spread over the vesting period of the shares or options based on the fair value of the  
shares or options at the grant date, adjusted for changes in vesting conditions at each balance sheet date. These charges  
have no cash impact. 

Share benefit charges

Equity-settled charge for the year
Cash-settled charge for the year

Total share benefit charges

2021
US$ million

2020
US$ million

7.1
1.3

8.4

7.6
3.4 

11.0

24 Related party transactions

The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their 
share benefit charges, are set out below:

Short-term benefits 
Post-employment benefits
Share benefit charges – equity-settled

2021
US$ million

2020
US$ million

4.9
0.2
1.4

6.5

4.6
0.2
2.1

6.9

Further details on Directors’ remuneration are given in the Directors’ Remuneration Report.

25 Financial risk management 

The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and procedures for 
managing these risks are set by the Board following recommendations from the Chief Financial Officer. The Board reviews the 
effectiveness of these procedures and, if required, approves specific policies and procedures in order to mitigate these risks.

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

•  Cash and cash equivalents;

•  Trade and other receivables;

•  Trade and other payables;

•  Customer deposits;

•  Lease liabilities.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
1

2

3

155

25 Financial risk management cont.

Detailed analysis of these financial instruments is as follows:

Financial assets

Trade and other receivables1 (note 17)
Cash and cash equivalents (note 16)

2021
US$ million

2020
US$ million

50.7
255.6

306.3

45.32
222.2

267.5

1   Excludes prepayments and non-current other receivables.

2   On-demand deposits amount to US$32.2 million previously presented as trade receivables were reclassified to cash and cash equivalents.

Trade and other receivables and cash and cash equivalents are classified as financial assets at amortised costs. 

Financial liabilities

Trade and other payables1 (note 19)
Customer deposits (note 21)
Lease liabilities – IFRS 16 (note 20)

1   Excludes taxes payable.

All financial liabilities are held at amortised cost. 

2021
US$ million

2020
US$ million

172.0
81.1
30.9

284.0

140.2
74.0
33.7

247.9

Capital
The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the Group is 
maximising shareholders’ value, which, from the capital perspective, is achieved by maintaining the capital structure most suited to 
the Group’s size, strategy, and underlying business risk. There are no demands or restrictions on the Group’s capital. 

The main financial risk areas are as follows: 

Credit risk

Trade receivables
The Group’s credit risk is primarily attributable to trade receivables, most of which are due from the Group’s payment service 
providers (PSP). These are third party companies that facilitate deposits and withdrawals of funds to and from customers’ virtual 
wallets with the Group. These are mainly intermediaries that transact on behalf of credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces this 
credit risk by: 

•  Monitoring balances with PSPs on a regular basis.

•  Arranging for the shortest possible cash settlement intervals.

•  Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.

•  Ensuring a new PSP is only contracted following various due diligence and “Know Your Customer” procedures.

•  Ensuring policies are in place to reduce dependency on any specific PSP and as a limit any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good credit 
quality and there is a low level of potential bad debt as at year end amounting to US$0.5 million arising from a PSP failing to 
discharge its obligation (2020: US$0.6 million). This has been charged to the consolidated income statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (“chargebacks”) or any 
other funding method they have used in respect of the services provided by the Group. Customers may fail to fulfil their obligation to 
pay, which will result in funds not being collected. These chargebacks and uncollected deposits, when occurring, will be deducted at 
source by the PSPs from any amount due to the Group. As such the Group provides for these eventualities by way of an impairment 
provision based on analysis of past transactions. This provision is set off against trade receivables and at 31 December 2021 was 
US$1.5 million (2020: US$1.5 million). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following prevention  
and verification procedures using internally-developed bespoke systems integrated with commercially-available third party measures. 

888 HOLDINGS PLC Annual Report and Accounts 2021156

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

25 Financial risk management cont.

Credit risk cont.

Cash and cash equivalents 
The Group controls its cash position from its Gibraltar headquarters. Subsidiaries in its other main locations maintain minimal cash 
balances as required for their operations. Cash settlement proceeds from PSPs, as described above, are paid into bank accounts 
controlled by the Treasury function in Gibraltar. 

The Group holds the majority of its funds with highly reputable financial institutions and will not hold funds with financial institutions 
with a low credit rating save for limited balances for specific operational needs. The Group maintains its cash reserves in highly liquid 
deposits and regularly monitors interest rates in order to maximise yield.

Customer funds
Customer funds are matched by customer liabilities and progressive prize pools of an equal value. 

Restricted short-term deposits
Restricted short-term deposits are short-term deposits held by banks primarily to support guarantees in respect of regulated 
markets licence requirements and office leases.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totalling US$306.3 million (2020: 
US$267.5 million).

Liquidity risk 
Liquidity risk exists where the Group might encounter difficulties in meeting its financial obligations as they become due. The Group 
monitors its liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its obligations. 

The following table details the contractual maturity analysis of the Group’s financial liabilities (undiscounted payments):

On
demand
US$ million

In 
3 months
US$ million

Between 
3 months
and 1 year
US$ million

Year 2
US$ million

Year 3
US$ million

Year 4
US$ million

Year 5
US$ million

More than
5 years
US$ million

Total
US$ million

2021

Trade and other 
payables1
Customer deposits
Lease liabilities

1   Excludes taxes payable. 

3.2
81.1
—

84.3

104.1
—
1.8

105.9

64.7
—
4.9

69.6

—
—
5.8

5.8

—
—
5.6

5.6

—
—
5.5

5.5

—
—
5.5

5.5

—
—
5.3

5.3

172.0
81.1
34.4

287.5

On 
demand
US$ million

In 
3 months
US$ million

Between 
3 months
and 1 year
US$ million

Year 2
US$ million

Year 3
US$ million

Year 4
US$ million

Year 5
US$ million

More than 
5 years
US$ million

Total
US$ million

2020

Trade and other 
payables1
Customer deposits
Lease liabilities

1   Excludes taxes payable. 

12.3
74.0
—

86.3

106.5
—
1.7

108.2

21.4
—
5.3

26.7

—
—
6.4

6.4

—
—
6.0

6.0

—
—
5.0

5.0

—
—
4.9

4.9

—
—
9.2

9.2

140.2
74.0
38.5

252.7

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

157

25 Financial risk management cont.

Market risk

Currency risk 
The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

•  Mismatches between customer deposits, which are predominantly denominated in US$, and the net receipts from customers, 
which are settled in the currency of the customer’s choice and of which Pounds Sterling (GBP) and Euros (EUR) are the most 
significant.

•  Mismatches between reported revenue, which is mainly generated in US$ (the Group’s reporting currency and the functional 

currency of the majority of its subsidiaries), and a significant portion of deposits settled in local currencies. 

•  Expenses, the majority of which are denominated in foreign currencies including Pounds Sterling (GBP), Euros (EUR) and New 

Israeli Shekels (ILS).

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure is kept to 
an acceptable level. This includes the potential use of foreign exchange forward contracts designed to fix the economic impact of 
known liabilities when considered appropriate.

At 31 December 2021 the Group does not have any open foreign exchange forward contracts.

The tables below detail the monetary assets and liabilities by currency:

Cash and cash equivalents
Trade and other receivables

Monetary assets

Trade and other payables
Customer deposits
Lease liabilities

Monetary liabilities

Net financial position

Cash and cash equivalents
Trade and other receivables

Monetary assets

Trade and other payables
Customer deposits
Lease liabilities

Monetary liabilities

Net financial position

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

2021

48.3
11.7

60.0

(53.3)
(15.0)
(5.7)

(74.0)

(14.0)

65.3
23.2

88.5

(31.3)
(20.2)
(11.2)

(62.7)

25.8

95.7
5.0

100.7

(53.0)
(38.5)
(0.1)

(91.6)

9.1

21.3
1.7

23.0

(23.8)
—
(13.9)

(37.7)

(14.7)

2020

25.0
9.1

34.1

(10.6)
(7.4)
—

(18.0)

16.1

255.6
50.7

306.3

(172.0)
(81.1)
(30.9)

(284.0)

22.3

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

72.6
11.8

84.4

(38.6)
(17.1)
(3.4)

(59.1)

25.3

59.3
19.1

78.4

(21.9)
(22.1)
(11.0)

(55.0)

23.4

17.8
0.7

18.5

(23.0)
—
(18.8)

(41.8)

(23.3)

58.3
2.3

60.6

(49.7)
(29.1)
(0.3)

(79.1)

(18.5)

14.2
11.4

25.6

(7.0)
(5.7)
(0.2)

(12.9)

12.7

222.2
45.3

267.5

(140.2)
(74.0)
(33.7)

(247.9)

19.6

888 HOLDINGS PLC Annual Report and Accounts 2021158

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS cont. 

25 Financial risk management cont.

Sensitivity analysis 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US$ exchange rate at the 
balance sheet date for balance sheet items denominated in Pounds Sterling, Euros and New Israeli Shekels:

10% strengthening
10% weakening

10% strengthening
10% weakening

Year ended 31 December 2021

GBP
US$ million

EUR
US$ million

ILS
US$ million

1.4
(1.4)

(2.6)
2.6

1.5
(1.5)

Year ended 31 December 2020

GBP
US$ million

EUR
US$ million

ILS
US$ million

(2.5)
2.5

(2.3)
2.3

2.3
(2.3)

Interest rate risk 
The Group’s exposure to interest rate risk is limited to the interest bearing deposits in which the Group invests surplus funds. 

The Group’s policy is to invest surplus funds in low risk money market funds and in interest bearing bank accounts. The Group 
arranges for excess funds to be placed in these interest-bearing accounts with its principal bankers in order to maximise availability 
of funds for investments. 

The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and 
borrowings affected. With all other variables held constant, the Group’s profit before tax is affected through the impact on floating 
rate borrowings, as follows:

Effect on profit before tax

50bp increase
50bp decrease

2021
Interest
bearing
deposits
US$ million

2020
Interest
bearing
deposits
US$ million

—
—

0.1
(0.1)

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

159

26 Fair value measurements

The Group’s equity investment of US$0.2 million was written off during 2020. This investment was measured at fair value (level 2).  
For the remaining financial assets and liabilities, the Group considers that the book value approximates to fair value.

There were no changes in valuation techniques or transfers between categories in the period.

27 Provisions, contingent liabilities and regulatory issues 

(a) In common with other operators from time to time the Group receives claims relating to losses incurred by customers. Civil claims 
have been received from customers, principally in Austria, claiming refunds due to lack of local licensing. This trend is backed by 
case law amongst the higher Austrian courts. In addition, claim-financing bodies are gathering claims against operators. The 
Group is dealing with these civil claims with help from its local advisors. A similar uptick in civil claims also recently started in 
Germany, but to a lesser extent.

In estimating the size of the potential outflow, the Directors have assessed claims received to date and the Groups policy for 
defending these claims. A liability has been recorded to reflect the most likely cash outflow. However, claims continue to be 
received at an increasing rate and there is an expectation that this trend will persist. The Directors are unable to quantify the 
outflow of funds associated with future claims. Any potential outflow would then take place over a multi-year period.

(b) The Group have entered into agreements with third parties for a range of fees and expenses in connection with the acquisition 

of William Hill International. £17-21 million of these fees are only payable contingent on the completion of the transaction and as 
such are considered a contingent liability given shareholder approval and subsequent completion is expected in Q2 2022.

(c) At 31 December 2021, the Group had a commitment for ongoing operational costs associated with the Group’s exclusive 

partnership with Authentic Brands Group, a brand development, marketing and entertainment company and owner of the Sports 
Illustrated brand. The commitment includes certain licence fees, employment costs and marketing activities during the course of 
the agreement.

28 Post balance sheet events 

On 1 March 2022, the UKGC published a statement on its website related to its investigation following its 2020 compliance 
assessment of the Group, which outlined certain shortcomings in respect of former safer gambling and anti-money laundering 
policies, procedures and controls of the Group and pursuant to which 888 was fined £9.4 million. 888 took immediate and 
appropriate actions to improve the relevant internal policies, procedures and controls to ensure it is fully compliant with its licensing 
obligations. The fine has been recorded as a provision in note 19 of the Financial Statements.

Since January 2022, as resolved at an Extraordinary General Meeting of the Company on 16 December 2021, the affairs of the 
Company have been conducted so that the central management and control of the Company is exercised in the United Kingdom. 
As a result, from January 2022 the Company has ceased to be treated as Gibraltar tax resident and instead has been treated as 
resident in the United Kingdom for tax purposes. 

888 HOLDINGS PLC Annual Report and Accounts 2021 
160

COMPANY BALANCE SHEET 
AT 31 DECEMBER 2021

Assets
Non-current assets
Investments in subsidiaries
Deferred tax assets

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Share capital
Share premium
Treasury shares
Retained earnings1

Total equity 

Liabilities
Current liabilities
Trade and other payables
Income tax payable
Loan payable to subsidiaries

Non-current liabilities
Loan payable to subsidiaries
Deferred tax liabilities

Total liabilities

Total equity and liabilities

Note

2021
US$ million

2020
US$ million

2
10

3

4
4
4

5

6

9

55.0
—

55.0

94.7
—

94.7

149.7

3.3
3.7
(1.3)
102.6

108.3

6.7
1.8
8.9

17.4

23.6
0.4

24.0

41.4

149.7

47.5
0.5

48.0

131.3
—

131.3

179.3

3.3
3.7
(0.5)
91.9

98.4

23.2
18.3
—

41.5

39.4
—

39.4

80.9

179.3

1   Includes net profit of the Company for the year ended 31 December 2021 of US$65.3 million (31 December 2020: US$63.1 million).

The financial statements on pages 160 to 162 were approved and authorised for issue by the Board of Directors on 8 March 2022 
and were signed on its behalf by:

ITAI PAZNER 
Chief Executive Officer 

YARIV DAFNA
Chief Financial Officer

The notes on pages 163 to 165 form part of these financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2021

1

2

3

161

Balance at 1 January 2020

Profit and total comprehensive income for the year
Dividend paid (note 9)
Acquisition of treasury shares
Exercise of deferred share bonus plan
Equity settled share benefit charges (note 8)

Balance at 31 December 2020

Profit and total comprehensive income for the year
Dividend paid (note 9)
Acquisition of treasury shares
Exercise of deferred share bonus plan
Equity settled share benefit charges (note 8)

Balance at 31 December 2021

Share 
capital
US$ million

Share
premium
US$ million

Treasury
shares
US$ million

Retained
earnings
US$ million

Total
US$ million

3.3

—
—
—
—
—

3.3

—
—
—
—
—

3.3

3.7

—
—
—
—
—

3.7

—
—
—
—
—

3.7

(0.7)

—
—
(0.3)
0.5
—

(0.5)

—
—
(1.1)
0.3
—

(1.3)

54.9

63.1
(33.2)
—
(0.5)
7.6

91.9

65.3
(61.3)
—
(0.3)
7.0

61.2

63.1
(33.2)
(0.3)
—
7.6

98.4

65.3
(61.3)
(1.1)
—
7.0

102.6

108.3

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid for.

Share premium – represents the amount subscribed for share capital in excess of nominal value. 

Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.

Retained earnings – represents the cumulative net gains and losses recognised in the parent company statement of comprehensive 
income and other transactions with equity holders

The notes on pages 163 to 165 form part of these financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021162

COMPANY STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2021

Cash flows from operating activities:
Profit before tax
Adjustments for:
Share benefit charges
Dividend receivable 
Income tax paid
Decrease in amounts owed by subsidiaries
Increase (decrease) in amounts owed to subsidiaries
Increase (decrease) in other receivables
Increase (decrease) in trade and other payables

Net cash generated from operating activities

Cash flows from investing activities
Dividends received

Net cash generated from investing activities

Cash flows from financing activities:
Issue of shares
Acquisition of treasury shares
Repayment of loans to subsidiaries
Interest paid
Proceeds from loans, net of transaction fee
Repayment of loans
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Note

2021
US$ million

As restated
20201
US$ million

8

3,5

3
5

9

4
4

9

9

50.7

0.1
(51.9)
(1.1)
23.7
(13.3)
(8.9)
(3.2)

(3.9)

74.5

74.5

—
(1.1)
(8.2)

—
—
(61.3)

(70.6)

—
—

—

73.8

0.7
(74.5)
(0.1)
16.8
12.3
(0.8)
6.1

34.3

27.2

27.2

—
(0.3)
(9.0)
(1.0)
32.0
(50.0)
(33.2)

(61.5)

—
—

—

1  The presentation of the Company statement of cash flows was restated following FRC enquiry, as described in further detail in note 1.

The notes on pages 163 to 165 form part of these financial statements.

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial StatementsNOTES TO THE COMPANY FINANCIAL STATEMENTS

1

2

3

163

1 General information and accounting policies 

A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company’s financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”)  
as adopted by the European Union and on an historical cost basis.

The Company applies consistent accounting policies, as applied by the Group. To the extent that an accounting policy is relevant to 
both Group and Company financial statements, refer to the Group financial statements for disclosure of the accounting policy (see 
note 2 to the consolidated financial statements). Material policies that apply to the Company only are included as appropriate.

Under Section 288 of the Gibraltar Companies Act 2014, the Company is exempt from the requirement to present its own income 
statement. 

Prior year restatement of parent company cash flow statement
In October 2021, the Company received a letter from the Corporate Reporting Review Team of the Financial Reporting Council (FRC) 
as part of its regular review and assessment of the quality of corporate reporting in the UK, requesting further information in relation 
to the Company’s 2020 Annual Report and Accounts. The letter primarily focused on the parent company cashflow statement. 
Following the review, the following line items have been restated in the Parent Company Cash Flows Statement:

•  The 2020 cashflows from dividends received has been restated to be US$27.2 million with the corresponding adjustment to 

increase in amount owed by subsidiaries.

•  A new line “Increase in amounts owed to subsidiaries of US$12.3 million has been included in the reconciliation from Profit before 

tax to Cash generated from operations.

•  As a result of these two changes the line ‘Increase in net amounts owed by subsidiaries’ changed to ‘Decrease in amounts owed  

by subsidiaries’ and has been restated to US$16.8 million.

Investment in subsidiaries
The Company’s investments in subsidiaries are carried at cost less provisions resulting from impairment. 

Share-based payments
The financial effect of awards by the Company of options over its equity shares to employees of subsidiary undertakings is 
recognised by the Company in its individual financial statements as an adjustment to its investment in subsidiaries with an opposite 
adjustment to equity. The subsidiary, in turn, will recognise the IFRS 2 adjustment in its income statement with a credit (debit) to 
equity to reflect the deemed capital contribution from (dividend to) the Company.

Critical accounting estimates and judgements – impairment testing of investments in and amounts due 
from subsidiaries
The Company’s investments in and amounts due from subsidiaries have been tested for impairment by comparison against the 
underlying value of the subsidiaries’ assets.

2 Investments in subsidiaries

The Company’s principal subsidiaries are listed in note 22 to the consolidated financial statements. In the Company’s financial 
statements, investments in subsidiaries are held at cost less provision for any impairment. The Group applies IFRS 2 – Share-based 
Payment. Consequently, the Company recognises as a cost of investment the value of its own shares that it makes available for the 
purpose of granting share options to employees or contractors of its subsidiaries. The net movement in investment in subsidiaries 
during the year was US$7.5 million (2020: US$1.4 million) included within this were share-based payment charges of US$6.9 million  
in 2021 (2020: US$6.9 million), which is net of US$9.4 million intragroup recharges related to share based payment schemes  
(2020: US$5.5 million). The Company made a US$10.0 million capital contribution during the year (2020: nil) in respect of 
incorporation of new subsidiaries.

888 HOLDINGS PLC Annual Report and Accounts 2021164

NOTES TO THE COMPANY FINANCIAL STATEMENTS cont.

3 Trade and other receivables

Amounts due from subsidiaries
Other receivables and prepayments
Restricted short-term deposits

2021
US$ million

2020
US$ million

84.6
1.5
8.6

94.7

130.1
1.2
—

131.3

The carrying value of trade and other receivables approximates to their fair value. An expected credit loss assessment for material 
balances had been performed. None of the balances included within trade and other receivables are past due and no material 
expected credit loss provision is required. Amounts due from subsidiaries are payable on demand.

4 Share capital

The disclosures in note 18 to the consolidated financial statements are consistent with those for the Company, including capital 
management in note 25 to the consolidated financial statements. 

5 Trade and other payables

Trade payables
Amounts due to subsidiaries
Other payables and accrued expenses

2021
US$ million

2020
US$ million

0.1
—
6.6

6.7

—
13.3
9.9

23.2

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other 
payables are repayable on demand.

6 Financial risk management

To the extent relevant to Company’s financial assets and liabilities (see notes 3 and 5), the Company’s financial risk management 
objectives and policies are consistent with those of the Group as disclosed in note 25 to the consolidated financial statements. 

Interest-bearing loans and borrowings are disclosed in note 20 to the consolidated financial statements.

Loan payable to subsidiaries are made on terms equivalent to those that prevail in arm’s length transactions.

7 Contingent liabilities

The disclosures in note 27 to the consolidated financial statements are consistent with those for the Company. 

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements 
 
1

2

3

165

8 Share benefit charges 

The disclosures in note 23 to the consolidated financial statements are consistent with those for the Company except that the 
charge for the year is partly taken to investment in subsidiaries, as set out in note 2.

9 Related party transactions 

The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their 
share benefit charges is detailed in note 23 to the consolidated financial statements.

During the year the Company received dividends totalling US$74.5 million (2020: US$27.2 million) from its subsidiaries and 
recognised, in the net profit, dividend receivable in respect of the year ended 31 December 2021, from its subsidiaries through 
intercompany accounts (to be paid subsequently in cash), totalling US$51.9 million (2020: US$74.5 million). During the year the 
Company paid to its shareholders dividends totalling US$61.3 million (2020: US$33.2 million). See note 10 to the consolidated 
financial statements.

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled  
US$6.9 million (2020: US$6.9 million). During the year the Company charged its subsidiary for cost of awards for US$9.4 million 
(2020: US$5.5 million).

During the year the Company repaid US$8.2 million to its subsidiaries (2020: The Company repaid US$9.0 million) and recorded  
a US$1.4 million (2020: US$1.7 million) interest expenses in respect of the loan which were recharged to other Group entities. 

At 31 December 2021, the net amounts owed by subsidiaries to the Company were US$84.6 million (2020: US$116.8 million). 

10 Deferred taxes 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities  
for financial reporting purposes and the amounts used for income tax purposes. Following a change in the company’s tax residence 
to the United Kingdom, deferred tax has been recognised at the UK tax rate. As at 31 December 2021, the Company has a deferred 
tax liabilities of US$1.4 million (2020: US$0.4 million) partially offset by deferred tax asset of US$1.0 million (2020: US$0.9 million).

888 HOLDINGS PLC Annual Report and Accounts 2021 
166

SHAREHOLDER INFORMATION 

Shareholder services
All enquiries relating to Ordinary Shares, 
Depository Interests, dividends and 
changes of address should be directed  
to the Group’s Transfer Agent:

Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU
UK

Tel: 0871 664 0300
www.signalshares.com

Principal bankers
Barclays Bank Plc
1 Churchill Place
London
E14 5HP
UK

Legal advisers
Latham & Watkins
99 Bishopsgate
London
EC2M 3XF
UK

Hassans
7/63 Line Wall Road
Gibraltar

Herzog Fox Neeman
Asia House
4 Weizman Street
Tel Aviv
Israel 64239

Company secretary
The company secretary is  
Elizabeth Bisby.  
Email: corporate.secretary@888holdings.com

Strait Secretaries Limited
57/63 Line Wall Road
Gibraltar

External auditors
Ernst & Young LLP
1 More London Place
London
SE1 2AF
United Kingdom

EY Limited
PO Box 191
Regal House
Queensway
Gibraltar

Corporate brokers
Jefferies International Limited

J.P. Morgan Cazenove

Canaccord Genuity Limited

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial Statements1

2

3

167

COMPANY INFORMATION

Registered office
888 Holdings Plc 
Suite 601/701 Europort 
Europort Road 
Gibraltar

Tel: +35020049800

Further information
Further information about the Group can 
be found on our corporate website  
corporate.888.com 

To contact the Investor Relations team 
email ir@888holdings.com

To contact the company secretary email 
corporate.secretary@888holdings.com

888 HOLDINGS PLC Annual Report and Accounts 2021168

NOTES

888 HOLDINGS PLC Annual Report and Accounts 2021SECTION 3Financial StatementsDesign and Production
www.carrkamasa.co.uk

888 Holdings plc 
Suite 601/701 Europort 
Europort Road 
Gibraltar

corporate.888.com