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FY2023 Annual Report · 888
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ANNUAL 
REPORT AND 
ACCOUNTS 
2023

STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

888 HOLDINGS PLC

WELCOME TO OUR ANNUAL REPORT

888 Holdings is one of the 
world’s leading betting and 
gaming companies and the 
parent company for a range of 
internationally renowned brands 
including William Hill, 888, and  
Mr Green.

Our vision
Our vision is to make life more 
interesting.

Our mission 
Our mission is to delight players  
with world-class betting and  
gaming experiences.

A range of leading brands

  Read more about us on our website corporate.888.com

ANNUAL REPORT & ACCOUNTS 2023

FINANCIAL HIGHLIGHTS 2023 

We track the following key financial and  
non-financial performance indicators ('KPIs'). 
These KPIs allow us to assess our progress 
against the Group’s strategy and help inform 
decision making. 

These KPIs are also some of the  
most commonly used KPIs for external 
stakeholders, particularly our  
shareholders, when assessing the 
performance of the Group.

REVENUE (£M)

ADJUSTED EBITDA (£M)

£1,711m 

£308m 

2023 

£1,711m

2023 

£308m

2022 Actual  

£1,239m

2022 Actual  

£218m

CONTENTS

STRATEGIC REPORT

At a Glance

Chair’s Statement

Chief Executive Officer's 
Review

Investment Case

ESG and Sustainability

Stakeholder Engagement

Chief Financial Officer's 
Report

Risk Management

2022 Pro forma* 

£1,850m

2022 Pro forma*  

£311m

Viability Statement

ADJUSTED EPS

10.7p

2023 

2022 Actual 

LEVERAGE

5.6x 

10.7p

2023 

15.1p

2022 Pro forma* 

GOVERNANCE

Board of Directors

Corporate Governance Report

5.6x

5.6x

Nominations Committee

ESG Committee

Audit & Risk Committee

Remuneration Committee

Directors’ Remuneration 
Report

Directors’ Report

FINANCIAL STATEMENTS

02 

04 

06 

09 

10 

22 

24

30 

42 

44 

46 

52 

54 

56 

62 

66 

83 

Adjusted EBITDA is defined as EBITDA 
excluding share based payment charges, 
foreign exchange losses and exceptional 
items and other defined adjustments. Further 
detail on exceptional items and adjusted 
measures is provided in note 3 to the 
financial statements.

Average monthly players (AMPs) represents 
the total number of players who have 
placed and/or wagered a stake and/
or contributed to rake or tournament fees 
during the month. The figure reflects the 
average of the monthly figures for the 
relevant reporting period.

Pro forma metrics, which are unaudited, 
reflect the results as if 888 had owned 
William Hill for the whole of 2022 and 
excludes the results of the 888 Bingo 
business that was sold in 2022.

Independent Auditor’s Report

90 

Consolidated Income 
Statement

Consolidated Statement  
of Comprehensive Income

Consolidated Statement  
of Financial Position

Consolidated Statement  
of Changes in Equity

Consolidated Statement  
of Cash Flows

Notes to the Consolidated 
Financial Statements

Appendix 1 - Alternative 
Performance Measures

Company Balance Sheet

Company Statement of 
Changes in Equity

Company Statement of Cash 
Flows

Notes to the Company 
Financial Statements

SUPPLEMENTARY INFORMATION

Task Force on Climate-Related 
Financial Disclosure (TCFD) 
Report

ESG supplementary data

Shareholder Information

Company Information

100 

101 

102 

103 

104 

105 

155

157 

158 

159 

160 

163

176

178 

178 
01

STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

AT A GLANCE

A global leader with world-class brands

Our locally licensed operations and offices
Incorporated in Gibraltar, and 
headquartered and listed in London, the 
Group operates across numerous locally 
regulated markets and has offices around 
the world.

 LOCALLY LICENSED MARKET

1. UK

4. Jersey

7. Spain

10. Malta

2. Gibraltar

5. Germany

8. Italy

11. Sweden

3. Ireland

6. Romania

9. Denmark

12. Portugal

13. Canada (Ontario)

US:

14. Nevada

15. Delaware

16. New Jersey

17. Colorado

18. Pennsylvania

19. Virginia

20. Michigan

 OFFICES

1. Ceuta

4. Israel

7. Poland

10. US

2. Gibraltar

3. Ireland

5. Malta

8. Romania

11. Bulgaria

6. Philippines

9. UK

10

17

14

13

20

18

16

15

19

REVENUE BY MARKET 2023

REVENUE BY PRODUCT 2023

 UK (INCL. RETAIL)

 68%

 ITALY

 9%

 SPAIN

 6%

 DENMARK

 2%

 OTHER MARKETS

 15%

No individual optimise market is >2% of 
revenue

02

 ONLINE BETTING

 20%

 ONLINE GAMING

 49%

 RETAIL

 31%

888 HOLDINGS PLC9

1

9

3

3

4

5

8

12

7

2

2

1

11

7

5

10

6

8

11

4

6

OUR OPERATING DIVISIONS 

UK&I 
ONLINE 
Our sports betting and gaming brands 
are some of the most popular in the UK&I 
market. William Hill and 888casino are  
our flagship brands, offering market- 
leading products to millions of customers  
every month. 

UK
RETAIL 
Our William Hill retail estate has been a 
permanent fixture on the UK high street 
since 1966. We now have a portfolio of 1,343 
shops offering exciting betting and gaming 
products to millions of customers all across 
the UK, complementing our online offering.

INTERNATIONAL
ONLINE 
Our International division serves customers 
worldwide using our range of world-class 
brands, with a primary focus on our other 
core markets of Italy, Spain and Denmark.  

REVENUE 

£658m 

REVENUE 

£535m

REVENUE 

£517m

AVERAGE MONTHLY ACTIVES 

# OF LBOS AT DEC-23 

AVERAGE MONTHLY ACTIVES 

1.2m

1,343

0.5m

03

ANNUAL REPORT & ACCOUNTS 2023 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHAIR’S STATEMENT

From challenge to opportunity: 
embracing the future

INTRODUCTION

2023 was a critical year for the Group, 
navigating significant regulatory change 
and laying the foundations for significant 
value creation. Through the year the Board 
has overseen a fundamental shift in the way 
we operate, and we entered 2024 with a 
strengthened executive team to deliver long-
term sustainable growth. 

The 2023 financial performance was 
impacted by some significant regulatory 
and compliance headwinds. Additionally, 
the Group experienced the industry-wide 
continued challenging trading conditions 
resulting from changing regulatory and 
competitive dynamics, along with a wider 
backdrop of macroeconomic uncertainty 
for many consumers with continued high 
inflation and interest rates. 

Having spent much of 2023 as Executive 
Chair of the Group, I had the benefit 
of witnessing firsthand the significant 
opportunity that exists within the Group. 
Following the appointment of several first-
class executives – and following my return 
to the Non-Executive Chair role – I have 
never been more convinced that we are well 
positioned to unlock our full potential. 

BOARD PRIORITIES

During 2023 I laid out three areas the Board 
was focused on to ensure the long-term 
success of the business. These were: our 
team, ESG, and execution. I am pleased to 
say we made strong progress against all 
these critical areas during the year. 

Team
In January 2023 we announced the 
departures of both our former CEO and  
CFO, with the CEO leaving with immediate 
effect and the CFO leaving in October. 
On behalf of the Board, I would like to 
thank them both for their hard work and 
dedication to the Group. 

Following the departure of the CEO the 
Board promptly conducted an extensive  
and comprehensive search for a 
successor. We were delighted to appoint 
Per Widerström as the Group’s new CEO, 
effective from 16 October 2023. 

Per was the Board’s clear standout 
choice amongst a number of high-calibre 
candidates who we interviewed for the 
role. He is an exceptionally dynamic leader 
with significant and highly relevant industry 
experience, and he has a clear vision for 
the strategic direction and value creation 
roadmap for the Group, more details of 
which can be found in his Chief Executive 
Officer's Review on pages 6 to 8. 

As announced in September 2023, we also 
welcomed Sean Wilkins as our new CFO on 
1 February 2024. We were grateful to Yariv 
Dafna, who remained in place as CFO for 
an extended period to support a smooth 
handover period, and to Vaughan Lewis,  
our Chief Strategy Officer, who supported  
as Interim CFO until Sean’s arrival.

The Board is delighted with the impact  
Per has already made on the business, 
including strengthening our broader Group 
Executive team, and we look forward to 
working closely together with Per and Sean 
over the coming years.

ESG 
We made significant strides in our ESG 
efforts during the year, particularly in the 
areas of sustainability and safer gambling. 

In January 2023 we self-identified and 
self-reported issues related to the certain 
shortcomings in our compliance processes 
related to VIP accounts in the Middle East. 
Having identified the issue, the Board took 
decisive action to suspend all relevant 
accounts while the compliance team 
investigated further, and only reactivated 
accounts after ensuring compliance. 
Following this, we engaged proactively with 
the Gibraltar Gaming Commission in relation 
to this issue and reached a regulatory 
settlement during the year, with the Gibraltar 
regulator being complimentary about the 
proactive, swift, and robust remedial actions 
we took, as well as the enhanced policies 
and procedures that are now in place. 
While these enhancements have had a 
financial impact on our business, they have 
significantly improved the sustainability and 
quality of our earnings. 

During the year, the Group reached a 
regulatory settlement with the Great Britain 
Gambling Commission (GBGC) relating 
to social responsibility and anti-money 
laundering failings at William Hill which 
occurred in 2020 and 2021. Whilst the 
failings occurred under previous ownership 
and management, we took the findings 
incredibly seriously, working collaboratively 
with the GBGC on several initiatives which will 
have a long-term, positive impact. 

Lord Mendelsohn 
Chair

04

888 HOLDINGS PLCIN A YEAR OF SIGNIFICANT 
CHANGE, OUR PEOPLE 
HAVE DEMONSTRATED 
THEIR RESILIENCE AND 
COMMITMENT, AND WITH 
A NEW GROUP EXECUTIVE 
TEAM IN PLACE WE LOOK 
FORWARD TO UNLOCKING 
THE GROUP’S FULL 
POTENTIAL AND DRIVING 
SUSTAINABLE PROFITABLE 
GROWTH.

Board changes
Itai Pazner (former CEO) stepped down from 
the Board on 31 January 2023 and Yariv 
Dafna (former CFO) stepped down from the 
Board on 2 October 2023. We welcomed Per 
Widerström as the Group’s new CEO from 
16 October 2023 and Sean Wilkins as the 
Group’s new CFO from 1 February 2024. 

During the year we also saw Andria Vidler 
step down from the Board in September 
2023 following her appointment to UK CEO 
of Allwyn Entertainment. On behalf of the 
Board I would like to thank Andria again for 
her contribution to the Board and in her role 
as Chair of the ESG Committee prior to her 
departure and we wish her well for the future. 

As part of my return to the Non-Executive 
Chair role and reflecting the composition of 
the Board and business priorities, we made 
a number of committee role changes during 
the year, with the current committees and 
memberships outlined on pages 44 and 45.

The Board will continue to review Board 
composition, size, skills, and diversity targets 
during 2024. 

Looking ahead
2023 held several challenges for the Group, 
but we finished the year in a stronger 
position, with the business set for sustainable 
growth and significant value creation. Our 
enhanced executive team has outlined a 
clear plan for significant value creation, and 
I have never been more confident about the 
potential for the Group.

LORD MENDELSOHN
Chair

26 March 2024

During 2023 we conducted a full 
independent audit, and the Board was 
pleased with the findings. 

As a Board, we are focused on building a 
high quality, sustainable business. Whilst 
we must acknowledge that both businesses 
have historically fallen short of best practice 
in this area, we have taken clear and 
decisive action to ensure these failings will 
not be repeated. 

Our new governance structure is working 
well and driving higher standards across the 
organisation, meaning our business is in a 
much stronger position moving forward.

As we enter 2024, we are focused on 
ensuring we continue our efforts to improve 
the sustainability and quality of the earnings 
of our Group. Our ESG programme, including 
the critical safer gambling component, is 
fundamental to the long-term success of 
the business. Further information relating to 
our ESG commitments across our People, 
Players and Planet pillars can be found on 
pages 10 to 21 of the Annual Report 2023.

Execution
During 2023 we accelerated and increased 
our synergy delivery, significantly improved 
our compliance function, and refined our 
marketing and customer approach to unlock 
more sustainable future growth. 

The Group’s top-line performance was 
impacted by internal and external factors, 
including our proactive shift away from 
dotcom markets as well as the continued 
implementation of enhanced safer gambling 
policies and processes, particularly in the 
UK. Further information on the financial and 
operational performance for 2023 is set out 
on pages 24 to 29. 

As a result of these initiatives, combined 
with our synergy acceleration, and improved 
compliance and marketing approaches, 
from a strategic and operational perspective 
we finished the year in a far stronger position 
than we entered it. We have all the key 
ingredients for success, and while we have 
laid good foundations and begun to see 
the benefits of the combined business, the 
financial performance of the Group must 
improve. 

In Per and Sean, I am very confident that 
the Board has identified an outstanding 
leadership team with the right capabilities to 
lead the Group over the coming years as we 
unlock our full potential. 

05

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHIEF EXECUTIVE OFFICER’S REVIEW

Value Creation Plan to deliver 
sustainable profitable growth

INTRODUCTION

I am pleased to take this opportunity in my 
first Annual Report as CEO of the Group 
to write to our stakeholders and outline 
our vision for the future, including our new 
strategic framework and exciting value 
creation plan.

The world of betting and gaming has 
changed significantly over the past decade. 
There has been a continued push towards 
local regulation and ever-increasing barriers 
to entry through significant compliance 
requirements. This is coupled with rapid 
technological advancements fundamentally 
changing the way customers interact with 
our products and brands. 

What that means today is that for those 
businesses seeking to follow the locally 
regulated path, scale is critical. It is why 
industry consolidation continues at pace 
and was a key strategic benefit of 888 
acquiring William Hill in 2022. Outsized 
returns also accrue to those operators that 
take leading positions within target markets. 
To build leading positions, operators need 
first-class brands, leading products, and 
excellent people. Our business has these 
key ingredients for success, but it has yet 
to unlock its full potential, in part because 
of the significant impact of regulatory and 
compliance changes we have made in the 
past two years. 

RENEWED FOCUS AND A NEW IDENTITY

The regulatory and compliance changes 
we have made in recent years in some of 
our key regulated markets as well as in our 
dotcom markets have changed the mix 
of our business. As a result of this, coupled 
with the integration activities undertaken 
to date, the combined business today is 
fundamentally different to the previous 
individual businesses that made up the 
combination. 

The consumer brands remain as strong 
as ever, but to reflect the fact that this 
is a new company on a new journey, we 
are proposing to change the name of the 
Group to evoke plc. This will be subject to 
shareholder approval at our upcoming  
2024 AGM.

We look forward to sharing more about our 
new corporate brand in due course, but we 
believe that creating an identity that better 
reflects the combined Group, our mission 
and values, alongside the clear strategic 
framework and value creation plan we are 
announcing today, will better support the 
business in reaching its significant potential. 

MOVING FORWARD, CREATING VALUE 
THROUGH CLARITY OF WHAT SUCCESS 
LOOKS LIKE

In order for the business to achieve its full 
potential, as well as having a clear Group-
wide vision and mission to explain why we 
are here, it is critical that everyone in the 
Company has absolute clarity on what 
success looks like, including what we plan to 
do, how we will execute our plans, and where 
we intend to focus in order to maximise our 
returns. 

That’s why since joining the business on 16 
October 2023 I have made rapid progress 
in formulating our strategic framework, 
translating this into a value creation plan, 
and ensuring that everyone in the business 
is fully aligned behind it through our One 
Company programme.

CREATING VALUE

Starting with what we will do; we will deliver 
high return on equity underpinned by the 
following key principles:

1.    Driving profitable and sustainable 

revenue growth. We will deliver profitable 
and sustainable revenue growth by 
both increasing our player base and 
by growing share of wallet with our 
customers. We will utilise our improved 
customer lifecycle management 
capabilities to ensure strong sustainable 
revenues, always underpinned by a 
clear customer value proposition and 
our uncompromising safer gambling 
principles.

2.   Improving profitability and efficiency 
through operating leverage. We will 
improve profitability by investing 
into capability build up, in particular 
through insights, AI, and intelligent 
automation. Along with our ‘Glocal’ 
operating model and supported by our 
proprietary technology, this will increase 
our efficiency and deliver greater 
productivity at lower cost, ensuring that 
the operating leverage in our business 
model delivers profitable growth.

3.   Being highly disciplined with our use 
of capital. Our financial leverage is 
relatively high in the context of our 
sector, but I firmly believe this will be a 
significant positive driver of our return 
on equity and will magnify the returns 
that we will generate in the coming 
years. Our business is highly cash 
generative and we will use this cash 
wisely to ensure we deliver profitable 
growth and deleveraging, thereby 
multiplying our return on equity.

Per Widerström 
Chief Executive Officer

06

888 HOLDINGS PLC 
EXECUTING OUR PLAN

Our success in achieving these goals will 
be underpinned by our ability to drive 
successful operational execution, which will 
be my key priority over the coming years. 
This is the how of our strategic framework. 

Our focus will be on strengthening the 
Group’s core capabilities and competitive 
advantages to create a scalable platform 
for profitable growth while being laser 
focused on our customer value proposition. 
This will comprise three key components:

•  First-class and consistent customer 

value propositions: Ensuring our distinct 
brands and products are tuned in to our 
customer needs, offering personalised 
value with sustainability embedded into 
every offering.

•  Operational excellence driven by data 
insights and intelligent automation: 
This allows us to build scalability 
to drive operating leverage, ensure 
consistent execution, deliver high quality 
outcomes for customers, and unlock new 
opportunities for efficiency.

•  A winning culture: We are committed to 
fostering a culture that empowers our 
colleagues to unleash their full potential 
and contribute to our collective success.

In order to turn this into tangible actions, 
drive execution and value creation, we 
have created six strategic initiatives, which 
provide the roadmap for delivering our value 
creation plan:

1.    Customer lifecycle management: 

Building personalised and long-term 
customer relationships which are 
critical to sustainable growth, driven by 
intelligent automation.

2.   Customer value propositions: 

Continuously differentiating our brands 
from the competition and being relevant 
to specific customer needs.

3.   Operations 2.0: Leveraging AI and 
automation to drive efficiency, 
effectiveness, and scalability.

4.   Product and Technology foundation: 

Unifying our proprietary technology 
platform while delivering outstanding 
products that are aligned with our 
brands and customer needs.

5.   Winning organisation: One Company 
with a 'Glocal' operating model that 
has a shared culture that empowers 
everyone in the business and helps us 
to attract and retain the best talent to 
power our value creation journey.

6.   ESG: Integrating environmental, social, 

and governance principles into our core 
operations to ensure sustainable long-
term value creation.

WE ARE AT THE BEGINNING 
OF AN IMPORTANT AND 
EXCITING VALUE CREATION 
JOURNEY. WE WILL 
UNLOCK THE SIGNIFICANT 
POTENTIAL OF THE 
BUSINESS THROUGH 
THE IMPLEMENTATION 
OF A CLEAR STRATEGIC 
FRAMEWORK AND BY 
ACHIEVING OPERATIONAL 
EXCELLENCE AND 
PREPARING FOR STEP-
CHANGE VALUE CREATION, 
EXECUTED BY A  
FIRST-CLASS NEW 
MANAGEMENT TEAM.

The above key drivers of return on equity 
underpin our bold medium-term targets, 
which further define what success looks like 
for the Company:

•  Revenue growth of 5-9% per year

•  Adjusted EBITDA margin expansion of 

100 basis points per year

•  Leverage of below 3.5x by the end of 

2026

2023 REVIEW 
Product and technology:
•  Successfully integrated William Hill’s Global Trading Platform 
into 888’s proprietary sportsbook for certain sports, driving 
additional revenue from the expansion of betting markets on 
888 and reducing cost from more efficient use of suppliers.

•  Launched Mr Green in Germany on the 888 platform and 
commenced the migration of Mr Green in Sweden from its 
legacy platform onto the 888 platform. 

•  Enhanced the AI-powered chatbot, rolling it out onto 888 

brands, as well delivering several important safer gambling 
updates, including adding the control centre product to 
additional markets.

•  Rolled out Section8 in-house games onto the William Hill 

brand across all markets.

•  Went live on William Hill Vegas with the 888 in-house AI 

powered game recommendation engines.

•  Installed over 3,000 new proprietary Self Service Betting 

Terminals across our retail estate, with over 2,000 
replacements and nearly 1,000 new machines to increase our 
density per shop. 

07

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

MY COMMITMENT TO OUR VALUE 
CREATION JOURNEY

We are at the beginning of an exciting 
new journey. We will build on our strong 
foundations through a clear strategy and 
focused plan that will deliver sustainable 
profitable growth and unlock significant 
value creation. I look forward to updating 
shareholders and our wider stakeholders on 
progress against our plans over the coming 
months and years.

PER WIDERSTRÖM
Chief Executive Officer

26 March 2024

REFINED MARKET FOCUS

Given outsized returns go hand in hand 
with market leadership positions, it is more 
important than ever in today’s regulatory 
and competitive environment that we are 
laser-focused on where we invest in order to 
generate superior returns on investment. 

Having reviewed our market focus approach, 
we have redefined our market archetypes to 
fall under two key categories: Core Markets 
and Optimise Markets. This simplified 
approach enables increased focus and 
investment in our core markets, while 
maximising cash flow from all markets. 

We will remain laser-focused on our four 
Core Markets — the UK, Italy, Spain, and 
Denmark — which already generate 
approximately 85% of our total revenue and 
nearly 80% of our online revenue, and where 
we have established strong positions. These 
are markets that boast attractive long-term 
growth potential, high barriers to entry, 
and established regulatory frameworks. In 
these markets we will continue to leverage 
our local expertise and diverse brand 
portfolio to increase market share and drive 
sustainable profitable growth.

In all other markets, our Optimise category, 
we will prioritise cash flow generation and 
value maximisation through leveraging 
our enhanced capabilities and scale. We 
will identify future potential core markets 
where we can target podium positions 
with our improved organic capabilities or 
through alternative strategic routes in the 
coming years. At the same time, we will exit 
unprofitable markets or monetise assets 
through alternative operating models, such 
as local partnerships.

NEW GROUP EXECUTIVE TEAM AND 
OPERATING MODEL THAT IS FIT FOR 
PURPOSE AND FUTURE PROOF

One of the key ingredients to success and 
to drive value creation is having the right 
people. We have some fantastic people in 
the business, and an important part of my 
job is to empower them to add real value 
as we deliver our strategic priorities. A 
critical part of this is ensuring we have the 
most effective management structure and 
operating model. Often this means fewer 
layers, optimisation of spans-of-control, 
and establishment of centres of excellence 
to provide world-class service. Clarity of 
accountability is also paramount. 

Over recent months we have implemented 
several changes to our organisational 
structure to ensure it is fully aligned to 
deliver our new strategic framework and 
value creation plan. This has included the 
transformation of our operating model into 
a 'Glocal' structure with a revised Group 
Executive team, with each member having 
clearly defined areas of accountability 
across the business. We have significantly 
strengthened our Group Executive team with 
seven new external hires to fill critical roles 
across product and technology, operations, 
commercial, finance, legal and growth. 

We have assembled a truly top-quality 
Group Executive team that will be laser 
focused on delivering upon our strategic 
framework and value creation plan and I am 
absolutely confident we will unlock our full 
potential.

2023 REVIEW CONTINUED
Business developments:
•  Realised the full run-rate £150m of cash synergies by the end 

of the year.

•  Completed the sale of the Latvia business in Jun 23 for 

consideration of up to £22m.

•  Completed the sale and leaseback of the majority of the 

remaining freehold retail units, receiving approximately £20m 
in proceeds.

•  Proactive mix shift away from dotcom markets driven by 

significantly enhanced risk and compliance framework, with 
c.95% of revenue coming from locally regulated or taxed 
markets.

•  Positioned the Group for the future regulatory change in the 

UK with proactive safety actions including reducing thresholds 
and limits. The shift in customer mix to lower spending 
customers impacted market share during the year but has set 
a strong platform for growth.

•  Consistent growth in average monthly actives, with FY23 being 

up +7% to 1.7m.

•  Expanded retail presence in horse racing to 53 of 59 UK 

racecourses

•  Achieved best ever rate of contacts per active, with a unified 

customer service team achieving consistently high satisfaction 
scores and handling times, while automating an increasing 
number of processes including chatbot to handle end-to- 
end queries.

08

888 HOLDINGS PLCINVESTMENT CASE

Value Creation Plan to deliver high return on 
equity from sustainable profitable growth

1.

WHAT WE WILL DO

2.

3.

DRIVE PROFITABLE AND SUSTAINABLE 
REVENUE GROWTH

IMPROVE PROFITABILITY AND 
EFFICIENCY THROUGH OPERATING 
LEVERAGE

DELEVERAGE THROUGH DISCIPLINED 
CAPITAL ALLOCATION

HOW WE WILL DRIVE EXECUTION

1.

2.

3.

FIRST-CLASS AND CONSISTENT 
CUSTOMER VALUE PROPOSITIONS

OPERATIONAL EXCELLENCE DRIVEN 
BY DATA INSIGHTS AND INTELLIGENT 
AUTOMATION

A WINNING CULTURE UNLEASHING 
OUR COLLEAGUES’ FULL POTENTIAL

Powered by clear group-wide strategic initiatives to deliver our plan:

I. 
CUSTOMER 
LIFECYCLE 
MANAGEMENT

II. 
CUSTOMER 
VALUE 
PROPOSITIONS

III. 
OPERATIONS 
2.0 (AI & 
AUTOMATION)

IV. 
PRODUCT AND 
TECHNOLOGY 
FOUNDATION

V. 
WINNING 
ORGANISATION

VI. 
ESG

WHERE WE WILL DO IT

1. Core markets

2. Optimise markets

UK; ITALY; SPAIN; DENMARK

ALL OTHER MARKETS

DRIVING LONG-TERM VALUE CREATION WITH CLEAR MEDIUM-TERM FINANCIAL TARGETS:

5-9%

REVENUE GROWTH PER YEAR

100bps

ADJUSTED EBITDA MARGIN 
EXPANSION PER YEAR

Below 3.5x

LEVERAGE BY THE END OF 2026

09

ANNUAL REPORT & ACCOUNTS 2023 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY

Overview

ESG has remained 
fundamental to our business 
strategy as we have worked 
to integrate the 888 and 
William Hill businesses. We 
have a strong desire to be a 
socially responsible business; 
we want to protect our 
customers from gambling-
related harms, ensure we are 
a brilliant and diverse place 
to work, and reduce our 
impact on the planet. 

10

INTRODUCTION

ESG has remained fundamental to our 
business strategy as we have worked to 
integrate the 888 and William Hill businesses. 
2023 was a year of significant change 
for the Group, but all of the changes we 
make are underpinned by our desire to run 
our business the right way, caring for our 
players, our colleagues, the communities we 
are part of, and the planet we live on. 

2023 was a year in which we continued to 
embed our ESG framework, ‘Players, People 
and Planet’, across the enlarged business, 
with several advances delivered across all 
key workstreams, with progress discussed for 
each area on the following pages.

More widely, we also improved the 
governance surrounding our ESG strategy. 
As well as Board-level oversight from the ESG 
Committee (see page 54), our ESG Forum 
meets monthly, with several representatives 
from the executive team, alongside 
senior business leaders from across the 
organisation, acting as the steering group 
for our ESG strategy. Key decisions were fed 
into the Executive Risk and Sustainability 
Committee, for further oversight by the 
executive team.

This report details just some of the many 
initiatives that happened during the year, 
as we continue to make progress across all 
these critical areas. We also had to face 
some challenging issues head-on, including 
two large regulatory settlements.

Early in the year the Group reached a 
regulatory settlement with the Great Britain 
Gambling Commission (GBGC) relating 
to social responsibility and anti-money 
laundering failings at William Hill which 
occurred in 2020 and 2021. Whilst the 
failings occurred under previous ownership 
and management, we took the findings 
incredibly seriously, working collaboratively 
with the GBGC on several initiatives which will 
have a long-term, positive impact. 

Secondly in August we reached a settlement 
with the Gibraltar regulator in respect of 
certain shortcomings in our compliance 
processes related to VIP accounts in 
the Middle East. This followed our self-
identification and self-reporting of these 
issues, highlighting the effectiveness of 
our significantly enhanced compliance 
processes. Having self-reported the issues, 
we engaged proactively with the Gibraltar 
Gaming Commission in relation to this 
issue, with the Gibraltar regulator being 
complimentary about the proactive, swift, 
and robust remedial actions we took, as well 
as the enhanced policies and procedures 
that are now in place.

888 HOLDINGS PLCSignificant changes and improvements 
have been made in all related areas during 
2023 and in preceding years, and we 
believe our internal control environment 
has never been stronger. We take our 
regulatory responsibilities incredibly seriously 
and compliance with them is a minimum 
standard — in many areas we aim to go 
beyond these minimum standards to ensure 
the sustainability of our business.

Meanwhile, in the UK the long-awaited 
government White Paper, ‘High Stakes: 
gambling reform for the digital age’, 
was published in April 2023. We remain 
supportive of reform to gambling regulation 
in the UK to ensure safer and more 
sustainable play by our customers, including 
through the creation of an ombudsman and 
the introduction of a mandatory levy. 

In light of, and in many cases prior to the 
publication of the White Paper, we made 
several changes over recent years to 
proactively evolve our products in advance 
of any potential regulatory change. This 
has included the lowering of spending 
limits on our slot games to £5-£10 and 
the introduction of Financial Vulnerability 
Checks. These involve us checking to see 
if customers are exhibiting any specific 
negative financial markers of harm. 

The conflated issues of affordability and 
financial risk continue to be a key point 
of discussion in the UK. We support the 
identification of customers who are in 
serious financial distress, but believe this 
to be a very different thing to checking 
how much each customer can afford to 
spend, an important nuance and something 
that is sometimes lost in an often heated 
public debate. More broadly we believe 
that changes should be implemented in 
a measured way that does not interfere 
with the enjoyment of the majority of our 
customers who do play safely.

11

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY CONTINUED

Players

Safer gambling is imperative 
to the future success of our 
business, and therefore the 
Players pillar of our ESG 
strategy is a key focus. 
We recognise that for the 
vast majority of customers 
our products are fun and 
exciting, but for a small and 
important number gambling- 
related harm is a real issue, 
and we need to protect 
those customers to the best 
of our abilities.

12

888 HOLDINGS PLCThis is not an area we have always got right 
in the past and we are constantly working 
to improve, redoubling our efforts to ensure 
ongoing compliance with our regulatory 
requirements while also stepping up our 
wider investment in safer gambling.

KEY ACHIEVEMENTS IN 2023

We continued to evolve our products, 
processes, and training to ensure we offer 
strong levels of protection to our customers 
wherever in the world they play.

Across our products, the use of deposit limits 
continues to rise. We want to encourage 
positive play in our customers and we 
believe deposit limits are a key tool to help. 
We will continue to educate customers about 
the use of deposit limits. 

We continued to expand our safer gambling 
interactions with customers online across 
all our brands. We sent over 1.3 million 
messages to players based on individual 
customer behaviours. In 2024, we will 
continue to evolve our interaction strategy 
to offer interactions bespoke to individual 
customer behaviours.

On our 888 platform, over 70% of customers 
now have access to our proprietary Control 
Centre product as we roll the product out 
across different jurisdictions. Control Centre 
contains our enhanced safer gambling 
toolset including a proprietary profit and  
loss tool. 

In our UK retail shops, further enhancements 
across our safer gambling framework were 
introduced. Over 127,000 interactions took 
place with customers in the year, including 
discussions of affordability of spend. We 
also trialled a partnership with the digital 
therapy provider, Anonymind, to provide 
a strong referral pathway to treatment for 
retail customers who may be experiencing 
gambling harms. 

More broadly, in the UK we gave over £10m 
to charities voluntarily, as part of the final 
year of our four-year commitment to fund 
Research, Education and Treatment of 
gambling harms. More details on these 
programmes and how they help customers 
are set out below.

Finally, to ensure up-to-date and thorough 
oversight of our safer gambling strategy, 
our Board received training from Regulus 
Partners during the year, which was 
designed to better educate around 
gambling–related harms. 

FOCUS ON...
Safer Gambling Week 
We supported Safer Gambling Week again 
in 2023, an annual initiative that saw us 
partner with our main trade bodies, the 
Betting and Gaming Council (UK) and the 
European Gaming and Betting Association, 
and join forces to promote a safer gambling 
education campaign across the industry. We 
went above and beyond and delivered safer 
gambling messaging to all our customers 
globally.

Across all our shops in the UK, we hosted 
a full takeover of Safer Gambling Week 
messaging. Posters were displayed in our 
shop windows, as well as daily messaging 
on our SSBTs and gaming machines. 
Throughout the Group, we delivered safer 
gambling messaging to our customers, as 
well as promoting awareness of the event 
across our social media accounts. The event 
also featured in all our communications 
channels, including through a daily all 
company newsletter featuring articles, 
interviews with key colleagues driving our 
safer gambling approach, and videos of 
work being done ‘on the ground’ through our 
RET (Research, Education and Treatment) 
partnerships. 

We also organised a series of internal events, 
which were broadcast to all our colleagues 
in collaboration with our RET partner, EPIC 
Global Solutions. Delivery leads from EPIC 
gave workshops to colleagues, highlighting 
the impact of their own personal experience 
with gambling–related harm. Our CEO, Per 
Widerström, also hosted a live webinar along 
with our Chief Customer and Risk Officer 
Harinder Gill and EPIC delivery lead Mark 
Potter to talk about the Group’s approach to 
safer gambling and how all our colleagues 
must play a part in ensuring a safe and 
enjoyable experience for our customers. 

Research, Education and Treatment of 
gambling harms
In the UK, our support for organisations 
funding the Research, Education and 
Treatment of gambling–related harm 
continued during 2023, totalling over 
£10m. This was in line with William Hill's 
historic commitment to increase funding 
year on year over a four-year period — a 
commitment shared by other founding 
members of the Betting and Gaming  
Council (UK). 

The main recipient of our donations was 
GambleAware, who received over £6m. 
Two additional projects were also funded, 
delivering a step change in support for 
vulnerable cohorts in society:

Horse Racing Industry 
2023 marked the first full year of our 
collaboration with EPIC Risk Management 
to deliver a pioneering gambling harms 
education programme in the horse racing 
industry. Aimed at a cohort of people at 
all levels in the industry who may be at an 
increased risk of gambling-related harm, 
the programme made a successful start. 
Through 49 sessions in 2023, we reached 
over 800 people in a diverse variety of roles. 
We will build on this success over the next 
two years of the programme.

Armed Forces Gambling Support Network
Working in partnership with a consortium 
of charitable partners led by the Beacon 
Counselling Trust, we funded a two-year 
pilot scheme across England, Scotland 
and Wales which aims to raise awareness 
of gambling harms and signpost support 
pathways to the armed forces community. 
Compared to the general population, it is 
estimated that veterans are eight times 
more likely to suffer from gambling issues, 
while harmful gambling was identified by 
the Ministry of Defence as one of its most 
significant concerns. This work will aim to 
educate the armed forces community 
about gambling-related harms, pathways to 
treatment and support for those affected. 
The armed forces community is a broad 
church – covering potential recruits, active 
service people, veterans, and families of 
service people – so the programme will 
offer a myriad of engagement strategies 
to generate engagement and drive results 
during the two-year pilot.

Our UK safer gambling customer journey
In the UK, our approach continues 
to evolve as we prepare for the 
implementation of initiatives covered as 
part of the UK government’s White Paper 
recommendations. We have also continued 
to proactively develop our models, 
processes, and tools to better identify 
and interact with customers and ensure 
we provide them with a safe gambling 
environment.

We aim to personalise the overarching safer 
gambling customer journey for our players, 
in which they are scored and segmented 
by risk level to ensure our monitoring and 
intervention is appropriately tailored to them.

13

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY CONTINUED

People

2023 was a transitional year 
for colleagues across the 
Group. Efforts to integrate 
and deliver synergies meant 
leaders across the business, 
and the People team that 
supports them, faced many 
of the same challenges  
as 2022. 

Those challenges can often make it difficult 
to create and embed positive change, 
particularly through changes in leadership 
and periods of uncertainty. Although the 
priority for 2023 was guiding the business 
through change, in many areas of the 
colleague experience significant progress 
was made as part of the process of building 
the new Company. This progress is expected 
to continue at pace through 2024 as we 
continue to create great experiences for 
our colleagues. For 2023 our focus was on 
two key areas: organisational culture, and 
leadership and talent.

ORGANISATIONAL CULTURE

The importance of fostering a strong 
organisational culture was immediately 
clear following the acquisition of William Hill 
in 2022. Colleagues across the combined 
Group had experienced the strong cultures 
and powerful legacies of their previous 
organisations. We therefore recognised the 
opportunity to build the new, bringing the 
best of these experiences and approaches 
together. The key priority for the People 
team was quickly identified as defining and 
embedding a common set of values to drive 
engagement in our new organisation. 

Creating our values
In partnership with a leading employee 
engagement and communications 
consultancy, we devised a plan to ensure 
our values were created by our colleagues 
for our colleagues. The process we followed 
gave over 2,000 colleagues the opportunity 
to help create our values, ensuring a deep 
connection between colleagues and the 
business from the beginning.

1.    We began with leader workshops, with 
65 senior leaders across the business 
attending workshops to create a long 
list of values they felt were important 
today and needed in the future.

2.   This long list was shared with all 
colleagues in a survey to help us 
shortlist what values were most 
important, with over 1,600 colleagues 
responding with their views.

3.   Survey findings were tested with 80 

colleagues from across the business to 
explore the shortlist and understand 
how we talk about values, before an 
initial draft was created. 

4.   130 colleagues gave feedback on the 
values to refine them to a final set and 
input to the creative look and feel.

5.   The final set was shared with the Group 
executive team, which reviewed them 
to make sure that the values are what 
we need to deliver our strategy and 
are linked to our business purpose and 
ambition.

6.   Finally, 80 senior leaders and members 
of our Talent Club took part in testing 
to confirm the values and agree the 
communications plan to launch across 
the business.

Our values
Our values have been created by our people 
for our people. They’re not just words on a 
page; our values are the essence of who we 
are and what we stand for. It’s what we value 
at work, it’s how we behave and it’s how we 
treat others. Our values are how we play and 
how we’ll win.

14

888 HOLDINGS PLCLAUNCHING THE VALUES

On 18 October 2023 we held a global event with a live video link 
set up between our sites, which each held local celebrations. 
Thousands of colleagues were in attendance to hear about the 
values, with the launch supported by a video, game, ambient 
media and merchandise.

Measuring success
We recognise that our new values cannot only exist at 
launch and must be implemented as part of everyday life 
by colleagues across the Group. In order to track the extent 
to which this is true we devised a mix of quantitative and 
qualitative methods to gather trends, explore sentiment and 
understand colleague beliefs. 

This is an ongoing process but by year-end we had introduced 
a series of questions about the values in our monthly 
engagement survey, with the aim of determining:

•  Understanding — to what extent colleagues know the 

values.

•  Belief — to what extent colleagues believe that the values 

are right for the Group.

•  Action — to what extent colleagues see the values in action 

and practise them too.

YEAR–END RESULTS:

Q1. UNDERSTANDING (DEC 23)

eNPS +35

I understand how I can apply the values in my day-to-day work

Q2. BELIEF (DEC 23)

eNPS +20

Our values match my experience of working at the Company

Q3. ACTION (DEC 23)

eNPS +12

People at the company really live our values

We continue to monitor the results of this survey so that  
we can advise and adapt our interventions accordingly.  
For 2024, embedding the values remains a focus as we  
adapt our recognition approach, support for colleagues 
developing skills and capabilities, and our approach to 
measuring performance.

15

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY CONTINUED
People continued

LEADERSHIP ESSENTIALS
WEBINARS 

94

webinars attended by 415 colleagues

PROMOTED LEADERS

179

leaders enrolled as mandatory (new 
or promoted leader in 2023), 154 (86%) 
either completed or in progress at  
year end

SATISFACTION RATE 

95%

How likely are you to recommend: 94%;  
How likely are you to use this 
information: 95%

SCORES FOR GROWTH/LEARNING

8.5(v. 7.9) /8.7(v.8.3)

for graduates compared to all People 
Leaders

LEADERSHIP DIPLOMA
WORKSHOPS COMPLETED

13

editions of face-to-face four-
day workshops completed by 150 
colleagues in 6 locations

IN-HOUSE TRAINING FACILITATORS 

14

in-house facilitators to deliver the 
training to more colleagues 

SATISFACTION RATE 

95%

How likely are you to recommend: 97%;  
How likely are you to use this knowledge: 
94%

ENGAGEMENT

Although defining and embedding a 
common set of values was a priority for the 
year, we also recognised the importance of 
engagement in a broader sense. Employee 
engagement, as measured by our eNPS 
score, was introduced to our bonus plans to 
incentivise leaders across the business to 
focus on colleague engagement alongside 
performance. 

Recognising the challenges expected 
through 2023 we set a target of maintaining 
our 2022 eNPS score, and we were delighted 
to have exceeded this target by year end. 
Across 2023 eNPS increased from +8 to +11, 
which although a small increase represented 
a real success considering the scale of 
change that occurred in 2023. 

LEADERSHIP AND TALENT

Within the context of a changing 
organisation we recognised the importance 
of providing a consistent, inspiring and 
engaging learning offer for colleagues 
across the business. In 2023 we focused 
primarily on two key populations: our people 
leaders, responsible for guiding colleagues 
through change; and those identified as 
key talent based on the evaluation of their 
performance and potential.

Our in-house specialist teams delivered three 
programmes across 2023 that have had a 
significant impact: Leadership Essentials, 
Leadership Diploma and Talent Club. 

•  Leadership Essentials is designed to 

help new and newly promoted leaders to 
be successful in their current and future 
roles. It’s practical, and outcome focused. 
It’s a global learning and development 
programme that provides a fantastic 
opportunity for leaders to learn from 
fellow leaders across our global business.

•  Leadership Diploma is designed for 

experienced leaders and is approved by 
the Institute of Leadership. It has been 
developed in-house and builds on a core 
belief that great leadership comes from 
awareness, knowledge, and practice. This 
programme gives leaders a chance to 
connect to the new company values, work 
on leadership capabilities and transform 
them into improved performance and 
engagement. 

•  Talent Club was created in 2023 to 
create a consistent, inspiring, and 
engaging learning offer for high-
performing, high-potential colleagues. 
This gave participants an opportunity to 
connect with other talented individuals, 
share skills and knowledge, and discover 
opportunity for growth and development. 
The programme was supported by 
Growth Circle for group coaching 
sessions as well as our own executive 
team.

 – 65 participants in the 2023 edition of 

Talent Club (the first).

 – Included individual discovery coaching, 
9 Q&A sessions with Exec members, 
10 monthly group coaching sessions, 
10 external masterclasses with Franklin 
Covey, Growth Space, Pinnacle, EF 
/ Hult, 10 BeTalent 360 feedback 
assessments.

 – Average overall satisfaction 93%.

COMMUNITY ENGAGEMENT

Our approach to community engagement 
evolved this year and we continued to 
invest in supporting charities in locations 
where the Group operates, both in the form 
of financial support as well as through our 
volunteering scheme, with all non-retail 
colleagues receiving one volunteering day 
to use annually to support a charitable 
organisation of their choice.

In the UK, we donated over £200,000 to the 
charity Support Ukraine funded by profits 
from our Eurovision Song Contest betting 
markets following the event in Liverpool in 
May 2023, with the UK taking on hosting 
duties on behalf of Ukraine. In addition, in 
partnership with the Betting and Gaming 
Council (UK), we joined forces with other 
operators in the UK to donate the profits 
from the Britannia Stakes race at Royal 
Ascot. This saw more than £250,000 
donated to several charities in the UK 
including SportsAid, the Holocaust Education 
Fund, Cystic Fibrosis Trust, SAS Regimental 
Association, Ascot Racecourse Supports 
and Together for Looked After Children.

Volunteering remains a key focus of our 
approach to our communities around the 
world, and colleagues are allocated one 
day of paid volunteering leave per annum 
to support a charity of their choice. In the 
UK, colleagues can also be connected to 
opportunities within their local communities 
through our Neighbourly platform. This year, 
the three themes colleagues chose to focus 
their volunteering efforts on through the 
platform were:

16

888 HOLDINGS PLCIn the UK, we partnered with the Retired 
Greyhound Trust and Retail colleagues 
participated in a number of fundraising 
events to support the charity. Teams also 
regularly volunteered on dog walking 
sessions hosted at the charity’s centres 
across the country. 

We aim to support organisations all over the 
world where we operate and drive colleague 
adoption of volunteering opportunities.

1.  Looking after the local environment 

2. Using sport to make a positive difference 

3. Supporting wellbeing

We celebrated these efforts with our first 
Company-wide ‘Community Month’, hosted 
across all 13 locations in September 2023. 
More than 500 colleagues got involved in 
the event.

Projects during the event included:

•  Colleagues in Krakow helped renovate 

an old pasta factory, transforming it into 
a community space that serves refugees 
and facilitates their smooth transition 
into the local community.

•  Our teams in Malta organised a full week 
of activities including blood donations, 
a beach clean-up, and volunteering at a 
dog sanctuary. 

•  Our people in Leeds continued our 

ongoing support for local community 
team St Chad’s Cricket Club, with two 
events helping contribute to the club 
renovating their pavilion ahead of the 
new season. 

17

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY CONTINUED

Planet

We fully recognise the 
climate crisis and the risk to 
the planet and in reaction 
set ourselves ambitious 
targets to hit net zero 
across our Scope 1 and 
2 emissions by 2030, and 
across our whole value chain 
(including Scope 3) by 2035. 
We continued to progress 
towards our goals in 2023, 
with further reductions in 
Scope 1 and 2 emissions 
achieved. We remain 
committed to maintaining 
this momentum and driving 
ambitious change across the 
Group to hit our targets.

In 2023, we undertook a significant re-
baselining exercise, working to consolidate 
our data from our legacy 888 and William 
Hill locations and suppliers. We onboarded a 
new carbon accounting platform, to enable 
us to get a clear and consolidated view of 
our emissions.

In 2024, we will continue to invest and evolve 
this area of focus, engaging colleagues and 
changing the way we do things in order to 
hit our ambitious targets and play our part 
in protecting the future of the planet.

KEY ACHIEVEMENTS IN 2023

•  Net zero by 2030: Achieved a 6% 

reduction in Scope 1 and 2 (market-
based) emissions from the new 2022 
re-baselined data. 

•  Net zero across value chain by 2035: 

Scope 3 emissions increased 33% YOY 
following methodological changes to our 
reporting methods. These are covered in 
more detail in the ESG Supplementary 
Information section on pages 176 and 177.

•  We continued to be well rated across 

the highest-profile ESG ratings, retaining 
FTSE4Good membership, achieving a 
C on the CDP and a score of 34 on the 
CSA.

FOCUS ON...
Managing our energy consumption in retail 
through AI
In 2023 we partnered with Optimal 
Monitoring to implement their EMMA AI 
energy consumption management solution 
smart meters in our Retail Licensed Betting 
Office (LBO) Estate. EMMA AI is an 'always 
on', machine learning energy consumption 
management tool.

Following a successful trial over 100 sites 
in Q1 2023, EMMA was deployed across all 
eligible Retail LBOs in April. 

EMMA constantly monitors consumption 
inside each LBO and immediately sends 
out an email alert to the LBO in the case of 
any consumption issues. By instantly and 
automatically alerting the LBO, our site 
managers are then able to immediately 
correct the cause of any consumption 
issues. EMMA then receives information back 
from the LBO about the issue and applies 
its machine learning capability to increase 
effectiveness across the entire estate.

In 2023, our energy consumption further 
reduced through our use of EMMA AI, by 
2,595,852 kWh — a reduction of 5.1% vs our 
original consumption forecast for the estate. 

TCFD SUMMARY

A high-level summary of our Task Force on 
Climate-related Financial Disclosures (TCFD) 
is below, with more detailed information 
about the climate-related governance, 
metrics and targets available in the 
dedicated TCFD section found on pages 163 
to 175.

Governance
Our climate governance begins with the 
Board’s approval of the strategy and targets. 
The Group has an established system 
of ESG governance which is embedded 
throughout the organisation, with the 
Board being ultimately accountable for the 
implementation and delivery of the transition 
plan. The ESG Committee of the Board has 
oversight of all ESG matters across the three 
pillars of our framework (including Planet) 
and the Group’s ESG governance structure is 
outlined on page 164 of the TCFD section of 
this report. 

Our ESG governance structure evolved to 
include a Risk and Sustainability Committee, 
a monthly executive management 
committee which provides oversight to 
support the ESG Committee of the Board in 
managing risks to 888’s long-term strategic 
objectives. The ESG Director leads the ESG 
Forum, a cross-functional forum through 
which ESG issues can be managed and 
escalated to the Risk and Sustainability 
Committee as appropriate.

As the ESG Committee of the Board reviews 
the implementation of the strategy it will 
consider the extent to which additional ESG 
metrics and targets should be incorporated 
into executive remuneration for 2024. 
Initial targets have been included for 
FY24 covering the three pillars of the ESG 
framework: Players, People, Planet. We will 
add further remuneration targets related to 
ESG performance in future years.

Strategy 
Climate change is a key focus area of our 
ESG strategy, and we want to play a role 
in ensuring that our planet is preserved 
for future generations. In 2021, we set an 
ambitious climate goal to reach net zero 
greenhouse gas emissions by 2035. For 
us, ‘net zero’ means ensuring that the GHG 
emissions associated with our business are 
reduced to as close to zero as possible, 
with residual emissions balanced by quality 
carbon removal initiatives, thereby achieving 
a ‘net zero’ position. Our data centres, retail 
estate, offices, and business travel are the 
main sources of our GHG emissions.

18

888 HOLDINGS PLCRISK MANAGEMENT

Climate-related scenario analysis was 
conducted for the first time last year to 
inform our climate-related strategy and risk 
management. The climate-related scenario 
analysis considers the risks from transitioning 
to a low-carbon economy or transition 
risks, and the physical risks resulting from 
climate change. Physical risks can be event 
driven, such as extreme weather events, 
or longer-term shifts in climate patterns. 
We continually re-assess and update our 
climate risks and closely monitor for new, 
emerging risks that may affect the business.

•  Scope 3 emissions have variance year on 
year due to the use of Environmentally-
Extended Input Output (EEIO) models 
for the first time, which estimate energy 
use and emissions across supply chains. 
We have also changed our classification 
system against our procurement and 
general ledger categories, which drives 
significant improvements in our data 
accuracy. 

We remain committed to our ambitious net 
zero targets and we will use 2023’s figures as 
the new baseline for our emission reduction 
plans.

The climate-related scenario analysis 
demonstrates that the material risks and 
opportunities we face from climate change 
include both physical and transition risks in 
the global markets in which we operate. To 
respond to these risks, we will take action 
and build resilience by managing the 
physical (sites, supply chain) and transition 
(market, policy & legal, and reputational) 
risks and opportunities in the value chain, 
through mitigation and adaptation and 
business continuity planning. We will look to 
re-review our climate risks in 2024.

Metrics and targets 
•  Net zero by 2030 across Scope 1 and 2 

•  Net zero target across our full value 

chain by 2035

Our climate metrics and targets are 
outlined on page 173. In 2023 our focus 
has been on re-baselining our climate 
data following the purchase of the William 
Hill business. As part of this work we have 
onboarded a new data platform called 
Normative. Moving to this new platform 
has yielded methodological differences in 
calculations compared to previous years. 
These include:

•  Scope 1 emissions remained relatively 

constant between 2022 and 2023, with 
some minor changes to our fugitive 
emissions.

•  Scope 2 market-based emissions have 
reduced with some of these emissions 
now being reclassified under Scope 1. 
The percentage of renewable energy 
used across the Group remains relatively 
consistent.

Overall in 2023 our total emissions were 
129,000 tCO2e, up from 98,191 tCO2e in 2022, 
a 31% increase year on year. This can be 
attributed to the new methodology used to 
calculate the Scope 3 emissions compared 
with the previous collection method.

We saw our Scope 1 emissions rise from 975 
tCO2e to 1,362 tCO2e, primarily due to the re-
categorisation work outlined above.

Our Scope 2 emissions dropped from 2,966 
tCO2e to 2,333 tCO2e, again primarily due to 
the recalibration exercise.

Scope 3 emissions remain the biggest 
challenge for our business as over 97% of 
our emissions sit in that category. In 2023 
our Scope 3 emissions increased from 
94,249 tCO2e to 125,327 tCO2e. The vast 
majority of our Scope 3 emissions are in the 
purchased goods and services category. In 
2024 and beyond we will continue to work 
hard with our suppliers to ensure that they 
have detailed transition plans in place and 
they are also committed to reducing their 
emissions.

HOW ARE WE RATED?

We analysed the robustness of our 
climate-related strategy, risk management 
and performance via the established, 
independent global benchmark of the 
Carbon Disclosure Project (CDP). In 2023, 
we received a CDP score of ‘C’, with work 
required across our climate strategy in order 
to improve our score. 

We retained membership of the FTSE4Good 
Series Index, achieving a rating of 3.6/5. 
Following the publication of the 2022 Annual 
Report, we also received our CSA rating, 
showing an 8 point increase year on year 
to 34. For 2023, we will receive an S&P 
Global ESG Score, and the results will be 
incorporated into our strategy for 2024.

19

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG AND SUSTAINABILITY CONTINUED
Planet continued

OUR STATEMENT OF ALIGNMENT WITH 
THE TCFD REPORTING FRAMEWORK

The table below outlines our alignment with 
the TCFD reporting framework for 2023,  
and the detailed TCFD Report is on pages 
163 to 175:

•  Strategy, parts b) & c);

•  Risk Management, part c); and

•  Metrics and Targets, parts a) & c).

Where our disclosures are not consistent with 
TCFD recommendations, the reasons for this 
are outlined in the full TCFD Report. A plan is 
in place to improve the maturity of our TCFD 
reporting in future reporting periods.

OUR ALIGNMENT WITH THE TCFD FRAMEWORK

TCFD 
RECOMMENDATION

DISCLOSURE 
LEVEL

REFERENCE/FURTHER WORK

GOVERNANCE

 Full

 Full

 Full

STRATEGY

 Partial

a. Describe the Board’s oversight of climate-

TCFD Report, pages 163 and 164

related risks and opportunities.

b. Describe management’s role in assessing 
and managing climate-related risks and 
opportunities.

Governance, page 54

a. Describe the climate-related risks and 

TCFD Report, pages 165 to 170

opportunities the organisation has identified 
over the short, medium, and long term.

b. Describe the impact of climate-related risks 

and opportunities on the organisation’s 
businesses, strategy, and financial planning.  

 Partial

c. Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C or 
lower scenario.

Further work is required to integrate the outputs 
of the scenario analysis into the business 
strategy and financial planning cycles moving 
forward and develop metrics to monitor 
climate-related risks and potential financial 
impacts as required.

TCFD Report, page 170

Further work is required on the consideration 
of the potential impact of climate-related 
issues on financial performance and position 
across different climate scenarios, together with 
sensitivity analysis.

 Full

a. Describe the organisation’s processes for 
identifying and assessing climate-related 
risks.

TCFD Report, pages 165 to 167

Risk Management section, page 37

b. Describe the organisation’s processes for 

managing climate-related risks.

c. Describe how processes for identifying, 

assessing, and managing climate-related 
risks are integrated into the organisation’s 
overall risk management.

Further work is required to map the climate-
related risks identified by the scenario analysis 
to existing principal risks, and to integrate 
climate into the organisation’s overall risk 
management.

a. Disclose the metrics used by the 

TCFD Report, page 173 and 174

organisation to assess climate-related risks 
and opportunities in line with its strategy 
and risk management process.

We have started to quantify the financial 
impact of climate-related risks, but quantified 
scenario analysis needs to be conducted.

b. Disclose Scope 1, Scope 2, and, if 

TCFD Report, pages 173 and 174

appropriate, Scope 3 greenhouse gas 
(GHG) emissions, and the related risks.

c. Describe the targets used by the 

organisation to manage climate-related 
risks and opportunities and performance 
against targets.

Re-baselining has been completed in 2023 
and all targets for the business will be focused 
around reductions from this data.

RISK MANAGEMENT

 Full

 Partial

 Partial

 Full

 Partial

METRICS AND 
TARGETS

20

888 HOLDINGS PLC 
 
 
 
 
 
 
 
 
 
 
NEXT STEPS IN 2024

We have made significant progress in recent years to change 
and improve our business in response to the climate crisis. We 
will continue to examine our investments, upgrades and process 
changes that will reduce our emissions and help us to hit  
our targets. 

We have completed a detailed re-baselining exercise that 
gives us a strong platform to better understand and manage 
our emissions moving forwards, ensuring we hit our ambitious 
climate targets. 

We will also continue to strive to improve our scores with 
external ratings agencies, to check our progress across both 
industry peers and other comparable businesses, as we work 
towards reducing our environmental impact.

21

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

STAKEHOLDER ENGAGEMENT

The Company views stakeholder engagement as an important part 
of its ongoing governance arrangements. As a Gibraltar company 
the UK Companies Act 2006 does not apply, however we continue 
to comply with the requirements of Section 172.

In accordance with the UK Corporate Governance Code 2018, the 
Company’s key stakeholders are considered in Board discussions 
and decision-making with all Board papers including an explanation 
of how the impact to stakeholders has been considered.

WHO ARE OUR STAKEHOLDERS?

WHY?

HOW?

CUSTOMERS

REGULATORS

Our business and livelihoods depend upon our 
customers. Building strong relationships with them, 
using the expertise of our teams, ensures we gain a 
deep understanding of their needs, allowing us to 
identify areas of support.

Our competitive customer offering is achieved 
by protecting customers, improved product 
personalisation and innovation and best-in-class 
customer support.

By understanding what our customers think about 
our brand, products and services, we can focus 
on continuous improvements that align with their 
priorities.

The priority for our customers is a superior betting 
and gaming experience. This means playing great 
products, enjoying quality customer service and 
having confidence that they are playing in a safe  
and secure environment.

We regularly measure the quality of our service performance 
through customer satisfaction, Net Promoter Scores, surveys 
and web analytics.

Our customer services teams and retail colleagues are 
in contact with our customers daily. We operate multiple 
communications channels to generate feedback, to gain 
insight and to understand their preferences and needs.

We use data analytics and AI together with our customer 
communications channels to promote safer gambling.

More information about our approach to safer gambling can 
be found in our Sustainability Report on pages 10 to 13.

Regulators across various territories give the Group 
a licence to operate and set the terms for providing 
services in their markets. We need absolute clarity on 
their regulations to ensure we align with their priorities. 

Regulators have an important role in promoting 
a safer gaming environment, which benefits all 
operators such as 888 that are committed to 
responsible models of operation. As such, it is 
valuable for the business to maintain regular dialogue 
with regulators.

Regulators must be reassured that operators are 
using the full scope of their resources to comply with 
local market regulations and deliver a safe gaming 
environment.

We engage in regular and transparent dialogue with 
regulators across our global markets.

We participate in industry events and forums to better 
understand the requirements of the regulators wherever we 
operate.

We maintain a relationship with the UK Listing Authority, 
and meet all the requirements they set out in the UK Listing 
Rules, in order to maintain our listing on the London Stock 
Exchange.

During FY23 we had extensive dialogue with all of our 
regulators, and in particular the Gibraltar Gaming 
Commission, around self-identified shortcomings in our 
dotcom compliance processes. More details of this are 
included in the risk section on page 30.

We recognise that the local communities where we 
operate can be our greatest advocates, particularly 
when it comes to recruitment.

We have a well-established community involvement 
programme. We encourage colleagues to be involved in 
community events and participate in local charities. 

COMMUNITIES

To maintain a positive relationship, we need to listen 
to local issues and understand how we can have a 
positive impact.

The communities around our global offices look to the 
Company to demonstrate its commitment to the local 
area by being a responsible corporate citizen.

Our retail estate depends on the support of our local 
communities. We aim to build lasting relationships 
within the communities in which we operate, and 
our retail colleagues know and understand their 
customers.

Colleagues dedicate time sponsored by the Company to 
these causes. During 2023 the business held a Group-wide 
‘Community Month’ that was focused on encouraging a 
greater number of employees to volunteer for local charities 
or initiatives. The initiative was a huge success with more 
than 500 employees participating, benefitting several local 
good causes across all our global offices. 

As a Group our economic contribution is significant, including 
a total tax contribution of £529m in 2023.

22

888 HOLDINGS PLCWHY?

HOW?

PARTNERS & 
SUPPLIERS

We work with partners and/or suppliers in most of  
the core functions of our business.

It is imperative we maintain an open dialogue with 
our partners and suppliers in order to operate 
effectively together and ensure that our interests are 
aligned. Our relationships rely on transparency and 
cooperation as well as our track record for effective 
management and responsible business operations.

We have an open, constructive and effective relationship with 
all partners and suppliers through regular meetings which 
provide both parties the ability to feedback on successes, 
challenges and the future roadmap.

The Group’s whistleblowing hotline is available to suppliers to 
allow them to raise any concerns anonymously and all issues 
are tracked and monitored.

During 2023 we further developed our supplier risk framework, 
including additional risk identification and mitigation 
strategies, alongside strengthening controls around 
governance and approvals.

SHAREHOLDERS

Understanding the views of our shareholders and 
debtholders is critical, and regular and constructive 
engagement enables a deeper understanding of 
the issues that matter most to them as owners of the 
business.

The relationship between the Board and its investors 
is based on trust, transparency and the timely 
disclosure of information.

We have an open dialogue and regularly meet with our 
major shareholders and debtholders to get their views and 
feedback. This takes various forms including individual and 
group meetings, virtual calls, conferences, and roadshows.

We provide regular investor updates and ensure an ongoing 
conversation through the publication of trading updates, half 
and full year results, as well as events such as our Annual 
General Meeting.

The Board recognises the importance of 
demonstrating a high level of openness and 
engagement to maintain confidence in our ability  
to create value.

Investors seek clear evidence that the Company 
has a strategy for value-creation across the short, 
medium and long-term.

They demand transparency as the foundation of a 
trust-based relationship and expect clarity on the 
Board’s approach to maximising opportunities  
and managing risks.

The talent, commitment and skill of our colleagues 
around the world underpins our ability to deliver our 
strategic priorities.

COLLEAGUES

We are proud of our colleagues and want to provide 
them with a workplace where they can flourish. 

Empowerment, career development, health and 
wellbeing and social responsibility are all areas our 
colleagues have told us they consider important in 
the workplace.

We have an inclusive informal culture, rooted in 
respect, care and commitment.

During times of transition and transformation, such 
as the leadership changes during 2023, we aim to 
support and inform as much as we can. Effective 
engagement allows us to identify the most pressing 
matters for our colleagues and address them 
accordingly.

Market views and shareholder analysis is included as a 
standing Board item.

2023 saw extensive shareholder engagement, particularly 
around the change in management personnel, the self-
identified compliance shortcomings, and the initiation of 
a GBGC licence review prompted by an investment in the 
Group by a particular shareholding group. During the year 
we held over 400 direct engagements with investors, through 
a combination of the Chair, CEO, CFO, CSO and IR Director, 
as well as other Board members as required. 

  Read more on page 50

Our workplaces are informal, open and collaborative, 
underpinned by high professional standards.

Our CEO holds regular 'One Company' meetings, and hosts 
informal meetings and lunches, all of which are open forum 
and attendees have the right to ask questions directly to the 
Executive Committee. Regular 'Town Halls' are held by local 
management to update on business developments and allow 
questions and feedback. All colleagues have the opportunity 
to provide feedback through employee engagement surveys, 
forums and apps such as Slido. eNPS is measured Group 
wide, with a score of +11 at December 2023.

We are committed to proactive, timely and transparent 
internal communications with our team on an ongoing 
basis. This has been more important than ever during 2023 
following leadership changes.

We continue to monitor and develop our approach to 
performance management, to promote a culture of 
continuous improvement in line with our values.

At the end of the year, we launched our new values, and 
employees were invited to a Group-wide global launch where 
all our offices were linked via video. 

  Read more on pages 14 to 17

23

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHIEF FINANCIAL OFFICER'S REPORT

Improving sustainability and  
enhancing long-term profitability 

INTRODUCTION

Having joined the Group on 1 February 2024 
it was clear that 2023 was a critical year 
for the business, with strong delivery against 
the previously increased and accelerated 
synergy target, as well as fundamental 
revenue mix shifts that have improved the 
sustainability of the business.

These mix shifts, both in terms of the country 
mix towards more regulated markets and 
the customer mix in the UK towards lower 
spending customers, had a significant 
negative impact on the financial results for 
2023 and the year-over-year growth rates 
observed on a pro forma basis. 

The business is now at a critical but exciting 
juncture. We must invest in improving 
our capabilities in a few critical areas to 
successfully drive sustainable, profitable 
growth. Our clear plans are outlined in 
the CEO report and will be supported by 
robust financial governance including highly 
disciplined capital allocation. We will ensure 
our growth plans support deleveraging and 
enable strong shareholder returns in the 
coming years. 

Outlook
We have a positive outlook for FY24 revenue 
with consistent growth in active players 
driving confidence in strong revenue growth 
online in both the UK&I and International 
segments.

At the end of 2023 the Group initiated a 
cost savings programme that is expected 
to drive approximately £30m of cash 
cost savings a year. This will be reinvested 
into further strengthening the Group’s 
core capabilities in several areas such as 
intelligent automation and AI-powered 
data and insights, as well as marketing 
investment to support revenue growth. These 
actions, together with the ongoing strategic 
initiatives that support our value creation 
plan, are expected to drive improved long-
term sustainable profitable growth. 

As part of our value creation plan, we have 
outlined new medium-term financial targets 
of:

1.    Revenue growth of 5-9% per year

2.   Adjusted EBITDA margin expansion of 

100 basis points per year

3.   Leverage of below 3.5x by the end of 

2026 

SUMMARY
Pro forma results
Given the significance of the acquisition of 
William Hill midway through the prior year, 
the statutory results do not provide a clear 
comparison of performance against the 
previous period, as they do not consolidate 
the results of the William Hill business for all 
the prior period, given the completion date 
of 1 July 2022. The pro forma results provide 
a clearer performance of the Group in 2023 
compared to 2022.

Since the acquisition, the William Hill 
business has aligned to the monthly financial 
calendar of the Group and, therefore, the 
FY22 pro forma financial comparatives cover 
the period from 29 December 2021 to  
31 December 2022.

On a pro forma basis, including the results 
of William Hill in full for both periods and 
excluding the 888 bingo business (which was 
sold during 2022) for both periods, revenue 
of £1,710.9m was down 7.5% (£139.2m) 
year-over-year. This was driven primarily 
by a proactive revenue mix shift away 
from dotcom markets, which impacted 
revenues by approximately £80m during 
FY23. Revenue was further impacted by 
customer mix changes in the UK as a result 
of additional safer gambling measures, as 
well as a change in the Group’s marketing 
approach to focus more on sustainable 
revenue and profitability. Together, these 
changes have created a higher quality and 
more sustainable business mix, including 
approximately 95% of FY23 revenue being 
generated from regulated and taxed 
markets (FY22 revenue 89%). 

Our focus on profitability and synergy 
delivery aided pro forma Adjusted EBITDA, 
with a marginal reduction to £308.3m from 
£310.6m despite the significant impact of 
our dotcom compliance changes, with 
dotcom markets typically being higher 
margin. Adjusted EBITDA Margin increased 
to 18.0% from 16.8%, reflecting the improved 
profitability and focus on higher return 
marketing spend which more than offset the 
impact of dotcom market changes. 

Further segmental details and trends are 
discussed within the segmental section later 
in this statement.

Synergies
In 2023 the business took decisive actions 
enabling it to deliver £150m of cash 
synergies in FY23, having accelerated the 
timeline for full synergy delivery. 

Sean Wilkins 
Chief Financial Officer

THE GROUP HAS ALL THE 
INGREDIENTS FOR LONG-
TERM SUCCESS AND I 
AM EXCITED TO HAVE 
JOINED THE BUSINESS AT 
THIS CRITICAL JUNCTURE 
AND TO BE PART OF THE 
LEADERSHIP TEAM TO 
DELIVER ON OUR VALUE 
CREATION PLAN AND 
ACHIEVE THE GROUP’S 
CLEAR POTENTIAL.

24

888 HOLDINGS PLCDuring 2023 the business implemented a 
range of operational changes, removing 
some duplication to create more efficient 
operations and begin delivering the scale 
benefits of the combination with William Hill. 
The Group also reviewed and adapted its 
marketing approach across markets with 
a focus on driving more efficient marketing 
decisions to support sustainable, profitable 
growth. 

Following my appointment alongside that 
of Per, our new CEO, the business has 
reviewed its operating model in line with the 
new value creation plan. This process has 
identified further opportunities for savings 
as the Group delivers on its potential. These 
additional savings, along with any further 
efficiencies identified, will be reinvested into 
driving growth, including through increased 
marketing and investment in improving our 
core capabilities.

Deleveraging
At 31 December 2023 net debt was £1,716.9m, 
representing a £10.8m reduction from 31 
December 2022. The reduction in net debt 
was primarily driven by favourable foreign 
exchange rate movements on the debt 
principle, offset by a £47.9m cash outflow 
(excluding customer balances) in 2023, 
which included £46.0m of exceptional costs 
paid out in the period. Leverage at  
31 December 2023 was 5.6x, unchanged 
from the pro forma leverage at 31 December 
2022. 

Our disciplined approach to capital 
allocation includes reviewing opportunities to 
generate cash from lower-return or non-core 
assets, and during 2023 the Group realised 
approximately £41.8m from non-core 
asset sales including the sale of our Latvia 
business, and the sale and leaseback of 
some freehold properties.

CONSOLIDATED INCOME STATEMENT
Revenue
Revenue for the Group was £1,710.9m for 
2023, an increase on a statutory basis of 
38.1% compared to 2022, reflecting the 
consolidation of William Hill revenues from 
H2 2022.

On a pro forma basis, revenue decreased by 
7.5% primarily reflecting dotcom compliance 
changes and UK online customer mix 
changes as noted above. 

Revenue from sports betting was £648.8m, 
representing a 0.9% decline on a pro forma 
basis. Stakes were down 11.3%, offset by 
an increase in betting net win margin from 
10.8% to 12.1%. Both primarily reflect the 
customer mix changes in the UK online 
segment to lower-staking, higher-margin, 
recreational customers. 

RECONCILIATION OF STATUTORY EBITDA TO ADJUSTED EBITDA, ADJUSTED PROFIT 
BEFORE TAX AND ADJUSTED PROFIT AFTER TAX

Adjusted Results

Exceptional items 
and adjustments 
****

Statutory Results

2023
£’m

1,710.9
(572.6)

1,138.3
(237.6)
(593.8)

1.4

308.3
(114.0)

194.3
(173.7)

20.6
27.5

48.1

10.7

2022
£’m

1,238.8
(444.4)

794.4
(257.8)
(319.0)

0.3

217.9
(63.6)

154.3
(73.8)

80.5
(16.3)

64.2

15.1

2023
£’m

0.0
2.6

2.6
0.0
(49.6)

0.0

(47.0)
(114.3)

(161.3)
19.4

(141.9)
37.4

2022
£’m

0.0
3.9

3.9
0.0
(106.3)

0.0

(102.4)
(56.7)

(159.1)
(37.1)

(196.2)
11.4

2023
£’m

1,710.9
(570.0)

1,140.9
(237.6)
(643.4)

1.4

261.3
(228.3)

33.0
(154.3)

(121.3)
64.9

2022
£’m

1,238.8
(440.5)

798.3
(257.8)
(425.3)

0.3

115.5
(120.3)

(4.8)
(110.9)

(115.7)
(4.9)

(104.5)

(184.8)

(56.4)

(120.6)

(12.6)

(28.3)

Revenue
Cost of sales

Gross profit
Marketing Expenses
Operating Expenses**
Share of post-tax profit of equity 
accounted associate 

EBITDA*
Depreciation and amortisation***

Profit before interest and tax
Finance income and expenses

(Loss)/Profit before tax
Taxation

(Loss)/Profit after tax

Basic earnings per share

*  

EBITDA is defined as earnings before interest, tax, depreciation and amortisation.

**   Statutory Operating expenses of £643.4m includes Operating expenses of £590.8m (being the Operating expenses 

of £819.1m less Depreciation and amortisation of £228.3m) and Exceptional items – operating expenses of £52.6m 
per the Consolidated Income Statement.

***   Statutory Depreciation and amortisation of £228.3m has been separated from Operating expenses of £819.1m per 

the Consolidated Income Statement.

****  Foreign exchange within adjustments of £2.6m gain within Cost of sales, £1.6m expense within Operating expenses  

and £36.6m gain within Finance income and expenses.

Adjusted EBITDA is defined as EBITDA excluding share-based payment charges, foreign exchange losses and 
exceptional items and other defined adjustments. Foreign exchange losses and share benefit charges were 
excluded to allow for further understanding of the underlying financial performance of the Group. Further detail on 
exceptional items and adjusted measures is provided in note 3 to financial statements.

In the reporting of financial information, the Directors use various APMs. These APMs should be considered in 
addition to, and are not intended to be a substitute for, IFRS measurements. As they are not defined by International 
Financial Reporting Standards, they may not be directly comparable with other companies’ APMs. The Directors 
believe these APMs provide additional useful information for understanding performance of the Group. They are 
used to enhance the comparability of information between reporting periods and are used by management for 
performance analysis and planning. An explanation of our adjusted results to the statutory results is provided in 
note 3 to the financial statements.

Revenue
Adjusted Cost of sales

Gross profit
Marketing expense
Adjusted operating expenses
Share of post-tax profit of equity  
accounted associate

Adjusted EBITDA

Pro forma (Unaudited)

2023
 £’m

1,710.9
(572.6)

1,138.3
(237.6)
(593.8)

1.4

308.3

2022
 £’m

1,850.1
(599.2)

1,250.9
(331.8)
(608.7)

0.2

310.6

Change

(7.5)%

(9.0)%

(0.7)%

25

ANNUAL REPORT & ACCOUNTS 2023 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHIEF FINANCIAL OFFICER'S REPORT CONTINUED

CONSOLIDATED INCOME STATEMENT 
CONTINUED
Revenue continued
Gaming revenue of £1,062.1m was down 11.2% 
year-over-year, predominantly driven by 
the factors mentioned above, with dotcom 
markets more heavily weighted towards 
gaming. 

Cost of sales
Cost of sales mainly comprise gaming taxes 
and levies, royalties payable to third parties, 
chargebacks, payment service provider 
('PSP') commissions and costs related to 
operational risk management and customer 
due diligence services. Cost of sales 
increased on a statutory basis to £570.0m 
from £440.5m due to the acquisition of 
William Hill in H2 2022. On a pro forma basis, 
cost of sales decreased by 4.4% to £572.6m 
principally reflecting the reduction in revenue, 
with cost of sales representing 33.5% of 
revenues (2022: 32.4%). The slight increase 
in cost of sales as a percentage of revenue 
primarily reflects the change in country mix, 
with a higher proportion of locally regulated 
and taxed revenues in 2023.

Gross profit
On a statutory basis, gross profit increased 
to £1,138.3m from £794.4m with the 
consolidation of the results of William Hill 
from H2 2022.

On a pro forma basis, gross profit decreased 
by 9.0% from £1,250.9m to £1,138.3m, 
alongside a decrease in the gross margin 
from 67.6% to 66.5% with more revenue 
generated from regulated and taxed 
markets as described above.

Marketing expenses
Marketing is a significant investment for our 
Group to drive growth through investing in 
our leading brands, as well as customer 
acquisition and retention activities. On 
a statutory basis marketing decreased 
by 7.8% from £257.8m in 2022 to £237.6m 
driven by marketing synergies, as well as 
increased focus on higher-return marketing 
investments. This represents a marketing 
to revenue ratio (marketing ratio) of 13.9% 
(2022: 20.8%), with the reduction being 
driven by both lower marketing and the 
inclusion of a full year of Retail results, where 
the marketing ratio is significantly lower. 

On a pro forma basis, marketing expenses 
decreased by 28.4% from £331.8m to 
£237.6m. Certain marketing is demand 
driven and flexible, so part of the reduction 
is as a result of the reduced online revenue 
noted above. 

26

Further marketing savings were also 
achieved following the acquisition of William 
Hill and the development of a refined brand 
marketing strategy to focus on driving 
sustainable profitable growth with improved 
marketing efficiency. The marketing ratio 
decreased from 17.9% in 2022 to 13.9% in 
2023. This partly reflects the mix of revenue 
with more generated from the Retail 
business where the marketing investment 
is significantly lower. Excluding the Retail 
segment, the online marketing ratio 
decreased from 24.4% to 19.7% reflecting 
the refined brand marketing strategy and 
improved marketing efficiency.

Operating expenses
Operating expenses mainly comprise 
employment costs, property costs, 
technology services and maintenance, and 
legal and professional fees. On a statutory 
level, operating expenses increased to 
£643.4m from £425.3m in 2022. This increase 
is due to the acquisition of William Hill with 
the Retail business having a much higher 
proportion of operating expenses to revenue 
given the employment and property costs 
required to operate. 

On a pro forma basis, adjusted operating 
expenses excluding depreciation and 
amortisation decreased by 2.4% from 
£608.7m in 2022 to £593.8m in 2023. 
The reduction in overheads reflects the 
successful delivery of synergies and focus on 
cost control more than offsetting underlying 
inflation challenges across the business, 
particularly within the Retail estate.

EBITDA & Adjusted EBITDA
Reported EBITDA increased by 126.2% from 
£115.5m to £261.3m. On an adjusted basis, the 
increase was 41.5% to £308.3m from £217.9m, 
with an Adjusted EBITDA margin of 18.0% 
compared to 17.6% in 2022.

On a pro forma basis, Adjusted EBITDA 
decreased marginally to £308.3m in 2023 
compared to £310.6m in 2022. The Adjusted 
EBITDA Margin increased to 18.0% in 2023 
from 16.8% in 2022 driven by the successful 
delivery of synergies and focus on cost 
efficiency more than offsetting the impact 
of compliance and regulation headwinds 
noted above. 

Finance Income and Expenses
Net finance expenses of £154.3m (2022: 
£110.9m) related predominantly to the 
interest from the debt on acquisition of 
William Hill of £139.4m (2022: £97.7m), which 
is net of foreign exchange. 

The finance expense resulting from leases 
was £6.9m (2022: £3.0m) with the increase 
due to the inclusion of a full year of results 
from the acquired Retail business within 
William Hill, which operates primarily from 
leasehold sites. 

The finance expense from hedging activities 
was £12.1m (2022: £3.3m), predominantly due 
to foreign exchange movements.

(Loss)/profit before tax
The net loss before tax for 2023 was £121.3m 
(2022: net loss before tax of £115.7m). On an 
adjusted basis, profits decreased by 74.4% 
to a profit of £20.6m (2022: net profit before 
tax of £80.5m), with the increased financing 
costs from the debt on acquisition of William 
Hill offsetting the increased earnings from 
the enlarged Group.

Taxation
On a statutory basis, the Group recognised 
a tax credit of £64.9m on a loss before tax 
of £121.3m, giving an effective tax rate of 
53.5% (2022: tax charge of £4.9m and an 
effective tax rate of 4.2%). The tax credit 
and therefore the tax rate is higher than 
the expected tax credit arising on the 
loss of 23.5% primarily due to operating in 
territories with lower effective tax rates such 
as Gibraltar, Spain and Malta, additional 
prior year tax credits from filing submissions 
in Gibraltar and from the recognition of a 
previously unrecognised deferred tax asset 
relating to the Group’s intangible assets. 
These benefits have been offset by the 
reduced availability of tax relief arising on 
costs incurred in the period. 

On an adjusted basis, the Group recognised 
a tax credit of £27.5m on a loss before tax 
of £20.6m, giving an effective tax rate of 
133.5% (2022: tax charge of £16.3m and an 
effective tax rate of 20.2%). This higher rate 
reflects the mix of profits and losses before 
tax across the Group giving rise to a lower 
consolidated base on which the rate is 
calculated.

Net (loss)/profit and adjusted net profit 
The net loss for 2023 was £56.4m (2022: net 
loss of £120.6m). On an adjusted basis, profit 
decreased by 25.1% to £48.1m from £64.2m in 
2022, reflecting the items discussed above. 

Earnings per share
Basic loss per share reduced to 12.6p (2022: 
loss of 28.3p) because of the full year 
consolidation of William Hill in 2023.

On an adjusted basis, basic earnings 
per share decreased by 29.1% to 10.7p 
(2022: 15.1p). Further information on the 
reconciliation of earnings per share is given 
in note 10.

Dividends
The Board of Directors is not recommending 
a dividend to be paid in respect of the year 
ended 31 December 2023 (2022: nil per 
share). The Board’s decision is to suspend 
payments of dividends until leverage is at or 
below 3x, as previously announced following 
the acquisition of William Hill. 

888 HOLDINGS PLCINCOME STATEMENT BY SEGMENT

The below tables show the Group’s performance by segment on a reported and pro forma 
basis respectively:

Revenue

Adjusted EBITDA

Statutory

Change 
from 
previous 
year

% of 
reported 
Revenue 
(2023)

2023
£’m

535.0
658.5

1,193.5
517.4
0.0
0.0

Retail
UK&I Online

Total UK & I
International
Other
Corporate

2022
£’m

255.5
455.5

109.4%
44.6%

711.0
508.3

67.9%
1.8%
19.5 (100.0%)
– 
0.0

31.3%
38.5%

69.8%
30.2%
0.0%
0.0%

Change 
from 
previous 
year

% of 
Adjusted 
EBITDA 
(2023)

2023
£’m

98.9
152.3

251.2
99.4
0.0
(42.3)

2022
£’m

41.2
61.6

140.0%
147.2%

102.8
118.3

144.4%
(16.0%)
1.7 (100.0%)
763.3%

(4.9)

32.1%
49.4%

81.5%
32.2%
0.0%
(13.7%)

Total

1,710.9

1,238.8

38.1% 100.0% 308.3

217.9

41.5% 100.0%

Pro forma

Revenue

Adjusted EBITDA

2023
£’m

535.0
658.5

1,193.5
517.4
0.0

2022
£’m

519.0
717.4

1,236.3
613.7
0.0

Retail
UK&I Online

Total UK & I
International
Corporate

Change 
from 
previous 
year

% of 
reported 
Revenue 
(2023)

3.1%
(8.2%)

(3.5%)
(15.7%)
–

31.3%
38.5%

69.8%
30.2%
0%

Change 
from 
previous 
year

% of 
Adjusted 
EBITDA 
(2023)

9.0%
36.1%

24.0%
(26.9%)
50.5%

32.1%
49.4%

81.5%
32.2%
(13.7%)

2023
£’m

98.9
152.3

251.2
99.4
(42.3)

2022
£’m

90.7
111.9

202.6
136.0
(28.1)

Total

1,710.9

1,850.1

(7.5%)

100.0% 308.3

310.6

(0.7%)

100.0%

For the commentary on divisional performance below, the pro forma financials give a clearer comparative of 
performance compared to the previous period. Furthermore, it reflects adjusted results, since that is the basis on which 
these are reported internally and in our segmental analysis. An explanation of our adjusted results to the statutory results 
is provided above and in note 3 to the financial statements.

UK & IRELAND (UK&I)
UK&I Online
On a statutory basis, revenue increased 
by 44.6% to £658.5m and Adjusted EBITDA 
increased by £90.7m compared to the 
previous period, driven by the acquisition of 
William Hill.

On a pro forma basis, revenue declined by 
8.2% to £658.5m reflecting the impact of our 
business mix shifting towards lower-spending 
customers, with average revenue per 
customer down 18%, which more than offset 
strong growth in average monthly actives of 
11%. This mix shift was driven by a range of 
proactive compliance measures adopted 
ahead of the upcoming regulatory change 
in the UK, including, among other items, 
significantly lowering thresholds for financial 
checks, increasing the level of customer 
interactions and interventions, and lowering 
stake limits on online slots. 

Alongside the more proactive compliance 
measures and approach, revenue was 

impacted by the change in marketing 
approach to focus on higher-return 
marketing and customer retention, rather 
than acquisition. This has been particularly 
prevalent in the 888 brands in the UK which 
had historically invested significantly in 
customer acquisition given its subscale 
market position, particularly in sports. With 
the range of brands and assets the Group 
now has in the UK it can be much more 
effective with its marketing investment, 
which has improved profitability but reduced 
revenue in the short term.

Pro forma adjusted EBITDA increased by 
£40.4m (36.1%) with the Adjusted EBITDA 
margin improving by 7.5 percentage points 
to 23.1% as a result of optimised marketing 
and delivery of synergies.

Retail
On a statutory basis, Retail generated 
revenue of £535.0m and Adjusted EBITDA 
of £98.9m as the Retail business continued 
to deliver robust financial performance and 
strong cash generation.

On a pro forma basis, revenue increased 
by 3.1% to £535.0m in 2023 despite a 3% 
reduction in the number of shops. This 
was driven by continued strong customer 
engagement, and a slightly higher 
sportsbook net win margin year over year, 
particularly at some of the bigger racing 
festivals. During the year the Group replaced 
and upgraded approximately 2,000 self-
service betting terminals (SSBTs) and added 
an additional 1,000 SSBTs across the estate, 
contributing to an improved product offering 
which supported revenue growth.

Pro forma Adjusted EBITDA increased by 
£8.2m to £98.9m in 2023 driven by the 
revenue growth, with high operating leverage 
within Retail, as well as excellent cost control 
including our refined staffing model. 

There were 1,343 shops open at the end of 
2023 compared to 1,386 at the end of 2022.
The small reduction to the already well-
optimised estate largely reflects the impact 
of inflationary cost increases making certain 
shops no longer commercially viable.

INTERNATIONAL

On a statutory basis, International revenue 
increased by 1.8% to £517.4m and Adjusted 
EBITDA decreased by £18.9m compared to 
the previous period. The revenue increase 
was driven by the acquisition of William Hill, 
with the dotcom compliance changes more 
than offsetting this impact at an Adjusted 
EBITDA level.

On a pro forma basis revenue declined by 
15.7% to £517.4m, as double-digit growth in 
our core markets of Italy and Spain was 
more than offset by a significant reduction in 
revenue from our dotcom markets. This was 
a result of our regulatory and compliance 
changes, principally the suspension of VIP 
customer accounts in the Middle East, as 
the business did not recover as expected 
following the initial suspension. 

Pro forma adjusted EBITDA declined by 
£36.6m to £99.4m with the Adjusted EBITDA 
margin declining by 3.0 percentage points to 
19.2%, primarily reflecting the loss of revenue 
from dotcom markets, where margins are 
typically much higher. 

CORPORATE COSTS

On a statutory basis, corporate costs were 
£42.3m in 2023 compared to £4.9m in 2022. 
This is due to the timing of the release of 
staff incentive accruals in the prior year 
across the Group including those accrued 
prior to acquisition within William Hill.

On a pro forma basis, there was an increase 
in corporate costs of £14.2m to £42.3m due 
to capitalisation rate alignments across the 
Group, as well as reallocation of overheads 
across segments.

27

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CHIEF FINANCIAL OFFICER'S REPORT CONTINUED

CONSOLIDATED STATEMENT OF 
FINANCIAL POSITION

Non-current assets decreased by £169.9m 
to £2,298.5m compared to £2,468.4m at 
2022, predominantly due to amortisation of 
Goodwill and Other intangible assets which 
have decreased by £170.0m. Deferred tax 
assets have increased by £31.8m to £37.0m 
compared to £5.2m in 2022, due to the 
recognition of a previously unrecognised 
deferred tax asset related to the Group’s 
intangible assets.

Current assets are £449.1m, a decrease 
of £45.3m compared to £494.4m at 2022. 
Within this, cash and cash equivalents 
decreased by £61.4m to £256.2m from 
£317.6m, which includes £127.8m of customer 
deposits compared to £141.3m at 2022. 
Excluding client funds, cash and cash 
equivalents decreased by £47.9m from 
£176.3m in 2022 to £128.4m in 2023.

Current liabilities decreased by £49.3m from 
£703.4m at FY22 to £654.1m at FY23. This 
includes the reduction in client funds held, 
offset by an increase in trade and other 
payables. Provisions decreased by £33.0m 
to £78.5m primarily due to the payment of 
the regulatory settlement with the UKGC. 
Furthermore, there are provisions of £62.8m 
for gaming tax in Austria. 

Non-current liabilities were £2,013.6m, a 
decrease of £86.6m from the balance 
of £2,100.2m at 2022. This reduction is 
predominantly due to the movement in 
borrowing driven by foreign exchange 
translations. In addition, the deferred 
tax liability decreased by £59.1m, mainly 
driven by the unwind of deferred tax on the 
acquisition accounting. Lease liabilities have 
remained broadly in line with prior year. 
Additionally, provisions for customer claims 
of £104.7m, £98.8m relating to William Hill 
and Mr Green brands and £5.9m relating to 
888, are currently recognised as non-current 
liabilities.

Net assets of £79.9m was a decrease of 
£79.3m compared to £159.2m at 2022.

EXCEPTIONAL ITEMS AND ADJUSTMENTS

Operating Exceptional items

Retroactive duties and associated charges
Integration and transformation costs
Corporate transaction-related costs
Regulatory provisions and associated costs
Disposal of 888 Bingo
Impairment of US Goodwill and other assets
Revaluation of Contingent consideration

Total exceptional items before interest and tax

Bond early redemption fees
Gain on settlement of bonds

Total exceptional items before tax

Tax on exceptional items

Total exceptional items

Adjustments:
Fair value gain on financial assets
Amortisation of Finance Fees
Amortisation of acquired intangibles
Foreign exchange
Share benefit (credit)/charge

Total Adjustments before tax

Tax on adjustments

Total Adjustments

Total exceptional items and adjustments

EXCEPTIONAL ITEMS AND ADJUSTMENTS

Operating exceptional items in the year 
totalled £43.6m in 2023 compared to 
£103.0m in 2022.

Exceptional items are defined as those items 
which are considered one-off or material 
in size or nature to be brought to attention 
to better understand the Group’s financial 
performance. Refer to note 3 to the financial 
statements for further detail.

There were £49.3m of costs incurred 
relating to the ongoing integration and 
transformation of the William Hill business in 
order to achieve synergies. The cash costs 
to achieve the targeted integration synergies 
and the global cost saving programme have 
therefore now increased to approximately 
£115m, incurred through to 2025, with the 
majority incurred in 2023 or expected to be 
incurred in 2024. This includes the global 
cost saving programme of £30m, initiated 
in December 2023, as well as the original 
£150m synergy programme.

Corporate transaction-related costs relate 
predominantly to the disposal of the Latvia 
and Colombia businesses, with prior year 
costs related to the acquisition of William Hill. 

28

2023
 £’m

—
49.3
(0.1)
3.4
—
—
—

52.6

—
—

52.6

(9.0)

43.6

(4.1)
17.2
114.3
(37.6)
(0.5)

89.3

(28.4)

60.9

104.5

2022
 £’m

(3.9)
14.4
24.5
—
11.7
55.7
(9.2)

93.2

14.1
(7.1)

100.2

2.8

103.0

—
7.4
56.7
26.7
5.2

96.0

(14.2)

81.8

184.8

The Group paid £2.9m during the period 
related to a regulatory settlement with 
the Gibraltar regulator in relation to the 
previously disclosed failings that we 
identified in our Middle East business. Further 
to this there were £0.5m of professional fees 
incurred relating to this settlement.

Adjustments reflect items that are recurring, 
but which are excluded from internal 
measures of underlying performance to 
provide clear visibility of the underlying 
performance across the Group, principally 
due to their non-cash accounting nature. 
They are items that are therefore excluded 
from Adjusted EBITDA, Adjusted PAT and 
Adjusted EPS.

The amortisation of the specific intangible 
assets recognised on acquisitions has been 
presented as an adjusted item, totalling 
£114.3m relating to the William Hill acquisition. 
This amortisation is a recurring item that will 
be recognised over its useful life.

The other items that have been presented 
as adjusted items are fair value gain on 
financial assets of £4.1m, foreign exchange 
gains of £37.6m (foreign exchange loss of 
£26.7m in 2022), amortisation of finance fees 
of £17.2m (£7.4m in 2022), and share based 
payment (credit)/charges of £(0.5)m (£5.2m 
in 2022).

888 HOLDINGS PLCCASH FLOWS

Cash generated from operating activities before  
working capital
Working capital movements

Net cash generated from/(used in) operating activities
Acquisitions
Disposals
Capital expenditure
Net movement in borrowings incl loan transaction fees
Proceeds from equity placing
Net interest paid
Settlement of derivatives
Other movements in cash incl FX

Net cash (outflow)/inflow 

2023
 £’m

233.3
(81.9)

151.4
0.0
41.8
(68.4)
(35.8)
0.0
(138.1)
(10.8)
(1.5)

(61.4)

256.2

2022
 £’m

139.6
(169.8)

(30.2)
(386.8)
33.0
(76.8)
527.6
158.5
(75.6)
—
(21.5)

128.2

317.6

Cash balance

Gross Debt

Net Debt

CASH FLOWS

Overall, the Group had a cash outflow of 
£61.4m in the year, compared to an inflow 
of £128.2m in 2022. This resulted in a cash 
balance of £256.2m as at 31 December 2023 
(£317.6m at 31 December 2022), although 
this included customer deposits and 
other restricted cash of £127.8m such that 
unrestricted cash available to the Group was 
£128.4m compared to £176.3m in 2022.

Cash flow from operations was a £151.4m 
inflow compared to an outflow of £30.2m in 
2022. This increase was partly due to a full 
year of EBITDA from the enlarged business 
in 2023, as well as lower working capital 
outflows.

Disposals of £41.8m represented the 
proceeds on the sale of non-core assets 
including the Latvia business and the sale 
and leaseback of certain freeholds. 

Capital expenditure was £68.4m in 2023, a 
reduction from £76.8m reflecting synergies 
and ongoing cost control. 

NET DEBT

Borrowings
Loan transaction fees

Gross Borrowings
Lease liability
Cash (excluding customer balances)

Net Debt
LTM pro forma Adjusted EBITDA 
Leverage

(1,757.7)

(1,716.9)

(1,815.0)

(1,727.7)

Payment of lease liabilities represented 
£31.8m of lease liability payments in the 
period, with the increase over the prior 
year driven by the acquisition of William 
Hill and its associated retail estate, as well 
as from the sale and leaseback of freehold 
properties in the year.

Included within net movement in borrowings 
were £4.0m of principal payments, relating 
to the 1% annual amortisation on the US$ 
Term Loan B. 

Net interest paid of £138.1m predominantly 
related to the borrowings undertaken.

Settlement of derivatives of £10.8m paid in 
the year related to hedging instruments.

Other movements included £4.3m further 
investment in 888AFRICA, as well as dividend 
income received from associates of £5.9m. 

31 December 
2023 
 £’m

31 December 
2022
 £’m

(1,661.1)
(96.6)

(1,757.7)
(87.6)
128.4

(1,716.9)
308.3
5.6x

(1,702.3)
(112.7)

(1,815.0)
(89.0)
176.3

(1,727.7)
310.6
5.6x

NET DEBT

The gross borrowings balance as at 31 
December 2023 was £1,757.7m. The earliest 
maturity of this debt is in 2026, which is 
£11m, with most of the debt maturing across 
2027 and 2028. In addition to this, the Group 
has access to a £150m Revolving Credit 
Facility maturing in January 2028, which was 
undrawn at 31 December 2023, consistent 
with 31 December 2022.

The debt is across GBP sterling, Euro and 
US Dollar; with 49% of the debt in Euro; 
43% in GBP and 8% in USD. The Group has 
undertaken hedging activities such that 70% 
of the interest is at fixed rates and 30% at 
floating rates with the hedging relationships 
in place for three years to 2025. The Group 
continues to assess all opportunities to 
optimise its debt capital structure and 
manage its debt facilities.

The net debt balance at 31 December 2023 
was £1,716.9m with a net debt to EBITDA 
ratio of 5.6x. This compares to £1,727.7m and 
5.6x respectively as at 31 December 2022. 
The reduction in net debt is predominantly 
due to foreign exchange movements on 
the USD and EUR denominated debt 
principal amounts, together with lower loan 
transaction fees. This is partly offset by lower 
closing cash position following outflow of 
cash detailed above.

SEAN WILKINS
Chief Financial Officer

26 March 2024

29

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT

INTRODUCTION

The culture of compliance remains at the 
heart of our activities and drives continuous 
improvement in risk management across the 
business. 

2023 has been a transformative year in 
developing and embedding our Enterprise 
Risk Management Framework across the 
organisation whilst actively addressing and 
remediating historical deficiencies.

Our top priority is to ensure the long-term 
sustainability and success of the business, 
and effective risk management plays a 
critical role in achieving this goal.

During 2023 we substantially improved the 
risk profile of the Group, underscoring our 
steadfast commitment to strengthening 
our control environment. Through strategic 
initiatives and enhanced governance 
measures, we have significantly enhanced 
our resilience to emerging risks while 
fostering a culture of accountability  
and transparency. 

KEY DEVELOPMENTS IN 2023

•  Conclusion of historical GBGC issues: 
During the year, the Group reached a 
regulatory settlement with the Great 
Britain Gambling Commission (GBGC) 
relating to social responsibility and anti-
money laundering failings at William Hill 
which occurred in 2020 and 2021. Whilst 
the failings occurred under previous 
ownership and management, we took 
the findings incredibly seriously, working 
collaboratively with the GBGC on several 
initiatives which will have a long-term, 
positive impact. As part of the settlement 
we agreed two licence conditions, both 
of which were fulfilled by the February 
2024 deadline. This included the 
external audit of policies, procedures, 
and controls by an independent third 
party which concluded that there is 
a comprehensive and mature control 
framework across all entities. No high 
priority recommendations were raised. 
Feedback is expected imminently from 
the GBGC, and we are highly confident 
that this will be positive following the 
significant strengthening of our control 
environment.

•  Enhanced compliance structure driving 
higher standards: In January 2023 we 
self-identified and self-reported issues 
related to certain shortcomings in our 
compliance processes related to VIP 
accounts in the Middle East. Following 
this, we engaged proactively with the 
Gibraltar Gaming Commission in relation 
to this issue and reached a regulatory 
settlement during the year, with the 
Gibraltar regulator being complimentary 
about the proactive, swift, and robust 
remedial actions we took, as well as the 
enhanced policies and procedures that 
are now in place. The identification of this 
issue and ensuing actions we took reflect 
the proper functioning of the Group’s 
enhanced compliance culture and serve 
as a good example of what a proactive 
approach to risk management looks like.

•  Board Risk Appetite Statement: In 2023 
we redefined our Board Risk Appetite 
Statement, which plays a vital role in 
promoting a risk-aware culture within the 
organisation, enhancing decision-making 
processes, and ultimately contributing to 
the achievement of strategic objectives.

•  Strengthened risk governance and 
management oversight: Established 
robust committee structures, ensuring 
effective execution of mandates 
and comprehensive oversight of 
risk management activities, while 
implementing clear escalation 
mechanisms for timely identification 
and response to both risk threats and 
opportunities.

•  Improved risk accountability: Established 
clear roles and responsibilities, fostering 
a culture of engagement, accountability, 
and proactive risk management across 
every business unit. 

•  Embedding risk incident management: 
Developed a centralised procedure 
for providing robust oversight of risk 
incidents arising throughout the course 
of the year, ensuring swift and effective 
resolution while promoting organisational 
learning and continuous improvement in 
risk management practices. 

KEY PRIORITIES FOR 2024
•  Cultivating a strong risk culture: Ensuring 

risk management is understood and 
prioritised by every employee as the 
business continues to promote a culture 
of risk awareness, accountability, and 
engagement, through targeted training, 
communication, and recognition 
programme. 

Harinder Gill 
Chief Risk and Intelligent Automation 
Officer

OUR TOP PRIORITY IS 
TO ENSURE THE LONG-
TERM SUSTAINABILITY 
AND SUCCESS OF THE 
BUSINESS, AND EFFECTIVE 
RISK MANAGEMENT PLAYS 
A CRITICAL ROLE IN 
ACHIEVING THIS GOAL.

30

888 HOLDINGS PLC•  Advance risk technology and analytics: 
Invest in cutting-edge risk management 
technologies and advanced data 
analytics techniques, including artificial 
intelligence, machine learning and 
predictive analytics to derive actionable 
insights, enabling informed decision-
making and proactive risk management 
strategies. 

•  Promote innovation in risk management: 

Encourage innovation in risk 
management practices, including 
the adoption of agile methodologies 
and novel solutions to complex risk 
challenges, ensuring resilience and 
competitiveness,

•  Stay abreast of regulatory change: 

Monitor and adapt to evolving regulatory 
requirements and industry standards, 
actively participating in consultations 
where possible, to drive optimal outcomes 
for our business and customers.

•  Continuous improvements: Regularly 
evaluate the effectiveness of risk 
management strategies, frameworks, and 
processes, leveraging lessons learned 
to drive continuous improvement and 
resilience in the face of evolving threats 
and uncertainties.

RISK GOVERNANCE

The risk management governance 
framework is in place to oversee and 
manage all business activities and 
includes specific roles, responsibilities, and 
decision-making processes. It supports 
the Company’s risk management strategy 
and assists the effective implementation, 
and effective and efficient alignment of the 
risk strategy with overall Company goals 
and objectives. Our three lines of defence 
model consists of three distinct lines of 
responsibility and provides a clear and 
transparent risk management and reporting 
framework to support the Board in its 
oversight responsibilities.

An overview of the Group's risk management 
governance structure along with key 
responsibilities is outlined opposite.

ENTERPRISE RISK MANAGEMENT FRAMEWORK

Establishing an infrastructure that manages the Company’s overall risk exposure, generates 
competitive advantages, and creates business opportunities.

R i s k  Governance

RISK 
REPORTING

RISK  
STRATEGY

RISK 
MONITORING

RISK  
CULTURE

INCIDENT 
MANAGEMENT

RISK 
MANAGEMENT

BUSINESS 
CONTINUITY 
AND RESILIENCE

Risk Identifi cation; Assess m e n t ;

p

s

  R e

e

s

n

o

BOARD AUDIT & RISK COMMITTEE

BOARD ESG COMMITTEE

The Board Audit & Risk Committee sets 
the Risk Appetite, aligned with strategic 
objectives; oversees the effectiveness  
of the risk management framework;  
and ensures compliance with policies  
and procedures.

The Board ESG Committee provides 
Board-level oversight of 888’s ESG 
strategy, targets and progress against  
key performance indicators.

EXECUTIVE RISK AND  
SUSTAINABILITY COMMITTEE

EXECUTIVE  
COMMITTEE

The Executive Risk and Sustainability Committee provides executive oversight over 
the implementation and execution of the risk management framework to support the 
Board in managing principal and emerging risks to its long-term strategic objectives, 
including its impact on its sustainability strategy. It provides comprehensive analysis 
and recommendations to the Executive Committee assisting it in making informed 
decisions, contributing to the overall success and sustainability of the organisation.

DIVISIONAL COMMITTEES AND FORUMS

FINANCIAL CRIME

COMPLIANCE

DATA PROTECTION

ESG

Committees and Forums have delegated authority from the Executive Risk and 
Sustainability Committee to support the Group Chief Risk Officer in exercising specific 
and topical risk management responsibilities, playing a crucial role in promoting a 
culture of risk awareness, compliance and accountability.

31

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT CONTINUED

RISK ACCOUNTABILITY

RISK STRATEGY

In 2023, we implemented an enhanced 
accountability structure across each of our 
business units and supporting functions. 
With the introduction of key roles including 
Accountable Executives, Risk Champions, 
and Accountable Business Risk Partners, we 
are reinforcing our commitment to proactive 
risk management and governance. 

These appointed individuals will play pivotal 
roles in driving risk awareness, fostering 
a culture of accountability and ensuring 
effective risk response strategies are in place 
within their respective business units. Their 
expertise and dedication will strengthen 
our overall risk framework, enabling us 
to navigate challenges with confidence 
and uphold our commitment to delivering 
sustainable value to our stakeholders.

Our risk strategy takes a holistic approach 
to risk management that not only addresses 
potential threats but also embraces 
opportunities for growth and innovation. Our 
risk strategy is geared towards identifying, 
assessing, and optimising both risks and 
opportunities, enabling us to navigate 
uncertainties while driving sustainable value 
creation for our stakeholders. It involves: 

•  Comprehensive risk assessment: We 

conduct thorough assessments to identify 
and evaluate potential risks that could 
impact our business operations, financial 
performance, and reputation.

•  Opportunity-centric approach: Our risk 
strategy incorporates an opportunity-
centric mindset, where we actively seek 
out and capitalise on opportunities for 
strategic growth and differentiation. 
We leverage market trends, customer 
insights, and emerging technologies to 
identify and pursue opportunities that 
align with our business objectives.

•  Risk-informed decision making: We 

integrate risk considerations into our 
decision-making processes, balancing 
the potential risks and rewards 
associated with various initiatives and 
investments. This enables us to make 
informed decisions that optimise risk-
adjusted returns and maximise value 
creation while managing potential 
downside risks. 

•  Operational resilience and business 
continuity: We prioritise operational 
resilience and business continuity, 
implementing robust plans and measures 
to ensure the continued delivery of 
critical services and functions during 
disruptive events.

•  Horizon scanning and emerging risks:  

We conduct horizon scanning exercises 
to identify emerging trends, technologies, 
regulatory changes, and market 
dynamics that could pose risks or create 
opportunities for our organisation. 

•  Staff well-being and engagement: We 

prioritise the wellbeing and engagement 
of our staff, investing in training, 
development, and support programmes 
to empower our staff to identify and 
respond to risks and opportunities in their 
areas of expertise.

By adopting a proactive approach to risk 
management that considers both risks and 
opportunities, we aim to unlock value, drive 
innovation, and sustain long-term success 
for our organisation and its stakeholders. 
Through strategic risk-informed decision-
making, and staying vigilant to emerging 
risks and opportunities, we strive to position 
ourselves for growth and resilience in an 
increasingly complex and competitive 
business landscape.

32

888 HOLDINGS PLCRISK APPETITE

No  
appetite

Low

Moderate

High

Amount and type of risk we are  
willing to accept to meet our  
strategic objectives.

RISK TOLERANCE

Maximum risk we are willing to 
take.

RISK TARGET

Optimal level of risk we 
want to take.

RISK LIMIT

Thresholds to 
monitor actual 
risk exposure 
and its deviance 
from target or 
tolerated risk 
levels.

RISK APPETITE

The Group’s risk appetite is to take on 
calculated and manageable risks that 
are aligned with the strategic objectives. 
Whilst we continue to take our regulatory 
and compliance obligations seriously and 
will aim for minimal risk exposure, we are 
prepared to take risks in other areas, where 
we have the ability to create value through 
selective risk taking in accordance with our 
risk appetite, while having the necessary 
tools and capability to effectively manage 
the exposure. 

The Board-level risk appetite is defined 
for level two risk categories of our risk 
taxonomy, which consists of 31 sub-
categories of the four level One, Strategic; 
Financial; Operational; and Regulatory, 
risks faced by the business. It is formally 
articulated through the Risk Appetite 
Statement (RAS) and consists of both 
qualitative statements, which articulate 
acceptable levels of risk for the risk 
categories, and quantitative metrics, which 
monitor actual risk exposure. 

The adopted risk appetite determines our 
approach to risk management, the level of 
controls applied and therefore the resources 
allocated.

We have defined Board-level Key Risk 
Indicators with three tier tolerance 
thresholds defined. Level one and two 
breaches act as early warning indicators 
and suggest that while risks are operating 
within acceptable risk appetite levels, they 
are approaching the maximum tolerance 
level. Further action is then taken to ensure 
risks remain within an acceptable level. The 
level three threshold is the upper limit of risk 
and once reached, indicates that risks are 
outside acceptable risk appetite. Immediate 
action needs to occur to bring risks within 
acceptable levels.

The following principles guide the Group’s 
overarching appetite for risk and determine 
how these are managed.

Strategic
•  The Group’s strategic goals centre 
on enhancing our customer value 
proposition and creating competitive 
advantages through data-led insights 
and intelligent automation and delivering 
excellence through our products and 
technology. Whilst the business maintains 
a conservative stance towards risks 
that may compromise its brand and 
reputation, it is prepared to accept 
higher levels of risk within its discretion 
to enhance agility in addressing the 
demands of a dynamic and evolving 
business regulatory landscape.

•  The Company is dedicated to building a 
sustainable business and the Group has 
a low tolerance to risks that could disrupt 
the critical foundations of its strategy 
and mission.

Financial position 
•  The Group upholds prudent financial 

management practices to maintain a 
strong stable financial position, which 
includes effective budgeting, cash flow 
management, and debt management to 
optimise liquidity and ensure long-term 
financial sustainability.

•  Our capital allocation strategy is guided 
by a disciplined approach to prioritise 
investments that support our strategic 
objectives and generate sustainable 
returns. We evaluate risk-adjusted 
returns, assess capital requirements, and 
optimise our capital structure to enhance 
shareholder value.

•  We are committed to transparent 

financial reporting, providing accurate 
and timely information to stakeholders. 
This involves adhering to accounting 
standards and regulations, as well as 
implementing robust internal controls to 
safeguard financial integrity.

Operational activities 
•  The Group prioritises operational 

efficiency whilst ensuring returns are 
in line with our risk tolerance. We drive 
efficiencies across various operational 
functions to enhance profitability.

•  Upholding the highest standards 
of ethics is paramount within our 
organisation. We foster a culture of 
integrity, ensuring compliance with laws 
and regulations. Any attempts to defraud, 
misappropriate assets or circumvent 
policies are met with zero tolerance.

33

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GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT CONTINUED

RISK APPETITE CONTINUED

RISK CULTURE 

We recognise that embedding a strong 
risk culture is essential to achieve an 
Enterprise Risk Management Framework 
which empowers and encourages all our 
colleagues to identify and mitigate against 
threats, explore opportunities, and achieve 
the Company’s mission as one team. 
Following the launch of our new Company 
values in 2023, we have aligned each of 
these with our risk values. Striving to ensure 
these risk values are embedded throughout 
our Company risk culture is a priority.

THE VALUES, BELIEFS, 
KNOWLEDGE AND 
UNDERSTANDING ABOUT 
RISK, SHARED BY A GROUP 
OF PEOPLE WITH  
A COMMON PURPOSE.

RISK CULTURE

COMPANY VALUES

BEHAVIOURS

PERSONAL ETHICS

PERSONAL 
PREDISPOSITION 
TO RISK

Operational activities continued
•  As an online B2C and B2B business, 
the reliability and security of our IT 
infrastructure is indispensable for 
maintaining regulatory compliance 
and customer loyalty. We maintain a 
conservative attitude towards technology 
disruptions given their potential to 
significantly impact core business 
operations.

•  We are dedicated to customer excellence 

by providing a highly personalised 
customer-led offering allowing them 
to navigate our products and services 
seamlessly, resources and tools that 
enable them to make informed decisions 
and top-tier customer service, to derive 
maximum value from their interactions 
with our brand.

Regulatory Compliance 
•  The business embeds a proactive 
compliance culture throughout the 
organisation, ensuring adherence to 
regulatory requirements. This involves 
transparent governance, continuous 
training and robust monitoring supported 
by clear roles and accountabilities.

•  We engage with regulatory authorities, 
industry associations and stakeholders 
to keep abreast about regulatory 
changes, contributing to best practices 
and advocating responsible gambling 
measures. This collaborative approach 
prioritises player safety and social 
responsibility.

•  We integrate compliance into strategic 

planning and decision-making processes 
to anticipate compliance challenges, 
mitigate risks and identify opportunities 
for sustainable growth.

•  We are committed to continuous 

improvements with regular reviews and 
updates to policies, procedures and 
controls to ensure adaptability to evolving 
regulatory landscapes and emerging 
risks. 

We entertain our  
customers with 
safe gambling 
experiences.

We work as one 
inclusive team 
to achieve great 
things.

We aim for 
excellence, 
encourage 
creativity,  
and have fun.

34

888 HOLDINGS PLCRISK MANAGEMENT METHODOLOGY

Our risk management methodologies draw 
from a range of industry best-practice and 
established guidance, including the Institute 
of Risk Management, ISO 31000, and 
Committee of Sponsoring Organizations, 
COSO framework, to provide robust and 
comprehensive coverage of risks from 
identification through to monitoring. 

In 2023 this has included redefining our 
risk taxonomy to give greater clarity, 
understanding and accountability to risks at 
each level of the organisation, and ensure 
these are mapped dynamically to our 
controls and risk performance. The diagram 
below shows an overview of activities at 
each stage of risk management, applied to 
every risk type, every time. 

In 2024, we seek to enhance our risk 
management methodologies further by 
extending the use of our established risk 
methodologies and applying these to risk 
opportunities. This will contribute to our 
Value Creation Plan by utilising the same 
rigorous process used to treat threats and 
using that to consider how uncertainties 
and changes to our business environment 
can be used as opportuwnities to raise 
our game and drive improved gaming 
experience for our customers and value for 
our stakeholders.

1.    Identify: The initial stage involves identifying 
and recognising risks that could impact our 
objectives. This phase requires comprehensive 
examination of potential events, their causes 
and potential consequences, whether they are 
opportunities (upside risk) or threats (downside 
risks). This includes Business-As-Usual risk 
management through risk register activities 
and key risk indicator breaches as well as ad 
hoc risk incident management.

2.   Assess: The assessment stage involves 
analysing and evaluating these risks 
considering both their likelihood of occurrence 
and the potential impact they might have 
on the organisation using an enhanced risk 
assessment matrix. In this step, we calculate 
the inherent risk and assess any existing 
controls to arrive at a residual risk rating, which 
is then calibrated against our Board-level risk 
appetite. This step helps prioritise risks based 
on their significance.

1.  
IDENTIFY

2.  
ASSESS

4.   Monitor: This stage focuses on  

4.  
MONITOR

continuously monitoring risk factors,  
tracking the effectiveness of risk responses 
and adjusting strategies as needed to ensure 
ongoing risk management and mitigation. 
We utilise metrics such as Key Risk Indicators 
and other performance management activity, 
reported regularly through the risk governance 
structures from local levels, through to Executive 
Committee’s and Board, based on severity. 
If there are any material changes to the 
performance of a given risk, then this will trigger 
further risk activity. Our regulatory assurance 
team provide additional second line of defence 
oversight, which provides continuous monitoring 
and testing through target reviews.

3.  
RESPOND

3.   Respond: Following the risk assessment, we 

then need to develop strategies or responses 
to manage the risks effectively. This stage 
includes selecting appropriate actions, based 
on their prioritisation and impact assessment. 
Controls implemented to treat a risk are 
considered on the basis both of design and 
performance effectiveness and are regularly 
assessed through control testing to ensure that 
the risk response is effective and appropriate.

BUSINESS CONTINUITY

We operate a Business Continuity 
Management System (BCMS) which covers 
all global offices and locations where it 
is deemed to be beneficial in supporting 
our business, our customers, and our 
colleagues or is a regulatory requirement. 
The programme is aligned to the principles 
of ISO 22301:2012. 

The firm operates a mixed work area 
recovery strategy, which includes work 
transfer, work from home and standing down 
of non-critical activities.

The BCMS is supported by a Group-wide 
Business Continuity Policy and a Group-
wide Major Incident Management (MIM) 
Framework. 

MIM is used to support any unplanned 
events, which have the potential to, or cause 
actual major disruption to the business. The 
MIM process is subject to regular review 
and testing and was most recently invoked 
to successfully manage any operational 
impacts arising from the outbreak of war in 
Israel, where we have a large local office, in 
October 2023.

35

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT CONTINUED

PRINCIPAL RISKS AND UNCERTAINTIES

The principal risks and uncertainties that are considered to have a potentially material 
impact on the Group’s strategic objectives are set out on the following pages, along 
with more detailed commentary and a summary on how the Group mitigates these risks 
in the context of our Board Risk Appetite. This list is not exhaustive but encompasses 
management’s assessment of those risks which require considered response at this time.

Links to strategic outcomes
1.  Drive profitable and sustainable revenue growth
2. Improve profitability and efficiency through operating leverage
3. Deleverage through disciplined capital allocation

KEY
Impact 
   Negligible

 Minor

   Moderate

   Major

 Critical

Trend

 Increasing Risk

 Stable Risk

 Decreasing Risk

RISK 
CATEGORY 

STRATEGIC 
RISKS

RISK

SUMMARY

Brand & 
Reputation

ESG

The risk of operational or compliance failures 
posing a significant risk to our brand and public 
image, potentially undermining our ability to 
achieve strategic objectives. Such setbacks 
can erode stakeholder trust and diminish our 
competitive edge.

The risk that the business does not meet its 
environmental, sustainability or governance 
objectives.

The risk that changes in financial market prices, 
interest rates, exchange rates and market 
volatilities lead to issues with suppliers and lenders, 
increased costs, and reduced profitability.

The risk that the business fails to meet immediate 
and future cash flow needs or to access the capital 
required for growth and strategic execution, 
potentially impairing operational capabilities, and 
financial sustainability.

The risk that the business fails to retain key 
colleagues or recruit sufficient experienced 
employees to achieve its targets and objectives.

The risk of potential threats and vulnerabilities 
arising from the involvement of external parties, 
such as vendors, supplies, contractors, and 
partners.

The risk of potential threats and vulnerabilities 
that can compromise the confidentiality, integrity, 
and availability of the business information assets. 
It involves the unauthorised access, disclosure, 
alteration, destruction, or disruption of sensitive 
information including data, systems, networks, and 
applications.

The risk of material adverse outcomes in 
development, production, or distribution of 
products and content, alongside vulnerabilities in 
using, deploying, and managing technology.

The risk of potential failure to adhere to relevant 
laws, regulations and industry standards including 
safer gambling practices and tax regulations. 
Such non-compliance could materially affect the 
Company’s offering, financial performance, and 
legal and regulatory position.

The risk of not meeting the regulatory requirements 
in relation to AML and Counter Terrorist financing. 
Online platforms can be attractive targets for 
criminals to launder illicit funds by depositing 
and withdrawing large sums in singular/multiple 
transactions.

ACCOUNTABLE 
EXECUTIVE

STRATEGY 
LINK

IMPACT

Chief Strategy 
Officer

1, 2

RISK 
TREND
4   5

Chief Strategy 
Officer

Chief Financial 
Officer

1, 2

2, 3

Chief Financial 
Officer

3

Chief People 
Officer

Chief Financial 
Officer

1, 2

1, 2

Chief Information 
Technology 
Officer

1, 2

Chief Product 
Officer

1, 2

1

1

Chief Risk 
& Intelligent 
Automation 
Officer

Chief Risk 
& Intelligent 
Automation 
Officer

4   5

4   5

3

4   5

4   5

3

2

4   5

3

FINANCIAL 
RISKS

Market Risk

Liquidity 
& Capital 
Management

OPERATIONAL 
RISKS

People Risk

Third-party 
Risk

Information 
Security

Product & 
Technology

REGULATORY 
AND 
COMPLIANCE 
RISKS

Regulatory 
and 
Compliance

Anti-Money 
Laundering 
(AML)

36

888 HOLDINGS PLC 
 
 
 
 
 
 
 
 
 
BRAND & REPUTATION RISKS

Accountable executive
Chief Strategy Officer

Impact

Risk trend

ESG RISKS

Accountable executive
Chief Strategy Officer

Impact

Risk trend

The Group relies on its world-class brands across its key 
markets, with brand reputation being a key driver of customer 
choice. As such, maintaining a strong reputation is critical to 
the ongoing success of the Group. 

The Group is dedicated to implementing and maintaining 
robust policies, procedures, and controls that ensure the 
effective delivery of our Environmental, Social, and Governance 
(ESG) objectives.

In various regions where our business operates, there is an 
ongoing trend towards the enhancement of regulations 
focused on safer gambling and the protection of consumers. 
This trend is particularly aimed at safeguarding underage 
individuals and players who are vulnerable or at heightened 
risk of harm.

Media reporting on the industry has seen continuing and 
increased criticism of how individual customers have been 
treated. This has led to further calls for additional regulation, 
particularly around responsible gambling, affordability and 
advertising, and any failure to ensure the business is fully 
compliant would result in significant reputational damage, in 
addition to sanctions imposed by regulators.

How we manage and mitigate the risk 
The business has strong governance policies, procedures 
and processes in place to ensure it not only meets its 
regulatory obligations but also ensures adequate protection 
for customers when they use its services. The Group conducts 
regular reviews of our governance, oversight, and control 
mechanisms to prevent non-compliance and enhance areas 
identified for improvement. This proactive approach ensures 
the integrity and effectiveness of our operations, aligning with 
best practices and regulatory standards. 

All employees receive training designed to foster a safer 
gaming environment, equipping them with the skills to identify 
and respond to harmful behaviours or underage participation 
in both our online and physical retail operations. We provide 
vulnerable customers with tools, support, and information on 
responsible gaming, collaborating with gambling protection 
experts, regulators, and internal teams to adopt and monitor 
social responsibility guidelines and proactive communications 
and measures for all customers.

The business is committed to maintaining the hard-
won reputation of its brands, with the corporate affairs, 
marketing, compliance, risk, and legal teams working closely 
with operational and frontline management to ensure all 
employees are trained and engaged in acting responsibly 
towards all internal and external stakeholders.

KEY
Impact 
   Negligible

 Minor

   Moderate

   Major

 Critical

Trend

 Increasing Risk

 Stable Risk

 Decreasing Risk

ESG issues include risks such as climate change, player 
protection, diversity & inclusion, cybersecurity concerns and 
social responsibility not just to employees and customers 
but also to the communities where the business bases its 
operations and retail outlets. ESG risks, particularly those 
related to climate, often present unique characteristics distinct 
from other types of risk. They are typically marked by a lack 
of extensive historical data and exhibit non-linear patterns, 
complicating their forecasting and management efforts.

The Group’s strategic focus is on protecting our players from 
gambling-related harm, creating an engaging and inclusive 
environment where colleagues can thrive and protecting the 
environment by achieving net zero direct carbon emissions  
by 2030.

How we manage and mitigate the risk
Key ESG policies, procedures and controls to support the ESG 
framework are reviewed and updated on an ongoing basis 
by the Executive-level Risk and Sustainability Committee, with 
overall oversight provided by an ESG Committee of the Board.

The business maintains oversight of the Group’s performance 
against its sustainability strategy (as defined in the Company’s 
ESG Framework and as amended from time to time), including 
the monitoring of any material risks which could threaten the 
financial and operational performance of the Company and 
its strategic objectives, including its commitment to corporate 
social responsibility.

The Group has developed sustainability metrics and measures 
to monitor progress on performance against management 
initiatives and any sustainability-related commitments 
communicated externally in support of the Company’s 
objectives.

Management constantly reviews global developments and 
considers the Company’s position on emerging sustainability 
issues as well as reviewing any other matters relevant to 
sustainability or ESG issues raised.

37

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT CONTINUED

MARKET RISKS

Accountable executive
Chief Financial Officer

Impact

Risk trend

LIQUIDITY & CAPITAL MANAGEMENT RISKS

Accountable executive
Chief Financial Officer

Impact

Risk trend

Liquidity risk is the risk that the Group has insufficient funds 
available to settle its liabilities as they fall due. The Group 
generates strong operating cash flows and aims to maintain 
sufficient cash balances to meet its anticipated working 
capital requirements based on regularly updated cash flow 
forecasts. Liquidity requirements that cannot be met from 
operational cash flow or existing cash resources would be 
satisfied by drawings under the Group’s Revolving Credit 
Facility and overdraft facility.

We fund our investments in people, product, marketing, and 
technology with positive cash flows generated from our trading 
activities and available cash resources. As the business 
continues to invest in strengthening its core capabilities there 
could be increased need to reduce operating costs and 
improve liquidity by removing duplications, delivering best in 
class and scalable shared functions, and driving efficiency to 
reinvest in growth.

How we manage and mitigate the risk
We manage our liquidity risk through continual focus on 
the Group’s operational cash flow forecasting capabilities 
and management of cash in the business, by reporting on 
unrestricted and available cash balances, and by ensuring 
we remain within our banking covenants. The Group also 
maintains a £150m Revolving Credit Facility from which it can 
draw in the event there is a need for liquidity.

Our current priority is to reduce our leverage, with a strong 
focus on disciplined capital allocation and prioritising cash 
generation and debt reduction, including the suspension of 
dividends until leverage is below 3x.

Management performs stress tests and reverse stress tests 
to identify conditions that would be required to compromise 
the Group’s liquidity. Plans and actions are thereafter put in 
place to further conserve or generate cash to mitigate such 
scenarios occurring.

The acquisition of William Hill was funded through various 
means, including significant debt facilities. The Group 
has implemented a series of hedging strategies, securing 
approximately 70% of our interest costs at fixed rates for the 
next two years, while also aligning the currency composition of 
our debt more closely with that of the Group’s financial profile. 
Despite these measures, the Group remains susceptible to risks 
associated with changes in interest rates and currency values. 
Such fluctuations could elevate our borrowing costs, potentially 
diverting financial resources away from critical areas such as 
growth initiatives, marketing efforts, and the development and 
launch of new products and projects.

The Group is also exposed to foreign exchange rate 
fluctuations and risks in its financial reporting. A substantial 
part of the Group’s deposits and revenues are generated in 
GBP, EUR and other currencies, whilst the Group’s operating 
expenses are largely incurred in local currencies, primarily 
GBP, EUR, ILS and USD with incremental exposure to operating 
expenses in Swedish Krona and Polish Zloty. The Group also 
has debt servicing costs which are denominated in USD and 
EUR, partially hedged in GBP. 

How we manage and mitigate the risk
The Group has implemented measures to mitigate the risks 
associated with variable interest rates, successfully hedging 
70% of our loans against interest rate fluctuations. Additionally, 
our treasury team continually seeks to optimise our debt 
portfolio by leveraging market opportunities. We are also 
enhancing our operational cash flow forecasting and cash 
management practices, regularly reporting on unrestricted 
and available cash balances, and ensuring compliance with 
our banking covenants. Management diligently monitors our 
liquidity buffer and provides regular updates on our liquidity 
headroom, including modelling downside sensitivities and 
scenarios.

We have effectively reduced foreign exchange risk by 
adopting policies to hedge certain costs in GBP, including 
negotiating with suppliers to change invoicing to GBP. The 
Group has entered FX or cross-currency swaps to hedge 
part of its ongoing USD and EUR exposure arising due to the 
acquisition financing and its ongoing EUR exposure under 
outstanding notes. We have also secured forward contracts to 
hedge the Israeli Shekel (ILS) against revenues in Canadian 
Dollars and GBP, further solidifying our financial stability.

KEY
Impact 
   Negligible

 Minor

   Moderate

   Major

 Critical

38

Trend

 Increasing Risk

 Stable Risk

 Decreasing Risk

888 HOLDINGS PLC 
 
 
 
PEOPLE RISKS

Accountable executive
Chief People Officer

Impact

Risk trend

THIRD-PARTY RISKS

Accountable executive
Chief Financial Officer

Impact

Risk trend

Our colleagues across all our business functions are vital 
to ensuring our day-to-day operations are undertaken 
efficiently and effectively and to the successful delivery of our 
strategic business objectives. Competition for highly qualified 
personnel is elevated in many of the locations in which the 
Group is based. Ensuring our colleagues are well remunerated, 
managed and supported is fundamental to the success of the 
business.

The integration and operating model changes following 
the acquisition of the William Hill have introduced some 
uncertainty for our colleagues across the business, which does 
carry a risk with regard to staff retention in particular, but also 
recruitment in the short term.

How we manage and mitigate the risk
The Group continually benchmarks remuneration and benefits 
packages against similar businesses to ensure we remain 
competitive, which helps to ensure we retain key employees, 
and continue to attract new quality recruits to support the 
delivery of our strategy. 

Management ensure that regular communication is held with 
all our colleagues so that they are aware of any organisational 
changes as soon as possible, particularly for those affected 
either directly or indirectly. 

Our People team has a number of strategies in place to ensure 
that we do our utmost to protect both the physical and mental 
wellbeing of all our colleagues. 

The Board has an active Nominations Committee, which is 
responsible for succession planning at the Board and senior 
management levels and is supported as necessary by external 
executive recruitment agencies. Succession planning is also 
undertaken for our other management positions and for key 
personnel across all business functions.

To effectively deliver our products and services to customers 
the Group has reliance upon certain critical suppliers of 
technology, payment services, marketing, gaming products, 
sports content and media. The effective management of 
critical third-party relationships and performance is key to 
delivering our strategic objectives. Any failure of our suppliers 
to provide services to us may have a significant adverse 
impact on our own operations. 

The Group also has certain strategic partnerships where we 
supply third-party operators with business-to-business (B2B) 
gambling services in the United States. Any risks to our B2B 
partnerships or meeting our contractual obligations with them 
must be managed to ensure the long-term viability of our 
operations linked to these relationships, and to ensure we can 
meet our strategic growth targets. 

How we manage and mitigate the risk
The business ensures that we manage and maintain all our 
B2B partnerships commercially, including the functionality and 
technology of the B2B platforms offered, competitive pricing, 
maintaining an ongoing relationship with B2B partners, and 
ensuring that 888 has good relationships with all our strategic 
partners so that we have a clear understanding of the 
requirements and expectations of our B2B partners and their 
stakeholders.

Key suppliers are managed through supplier relationship 
management with procurement and operational managers 
and through regular reviews of performance against service 
level agreements (SLAs), with mitigating action taken where 
variances are identified. Regular supplier financial due 
diligence is monitored and assessed to ensure suppliers have 
no liquidity problems and hence operational concerns that 
could impact our ability to serve our customers.

39

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

RISK MANAGEMENT CONTINUED

INFORMATION SECURITY RISKS

PRODUCT & TECHNOLOGY RISKS

Accountable executive
Chief Information 
Technology Officer

Impact

Risk trend

Accountable executive
Chief Product Officer

Impact

Risk trend

There is an ongoing risk that cyber-attacks, such as 
Distributed Denial of Service (DDoS) by malicious third parties, 
could impact our technology systems and, consequently, our 
operations. This risk extends to the potential theft or misuse 
of customer and business data by both internal and external 
entities.

As a company, we acknowledge the importance of 
innovation and digital transformation, and we recognise 
that these initiatives come with inherent risks. We recognise 
that consolidating multiple systems can be complex and 
challenging and may lead to potential disruptions in our 
operations.

Cyber-attacks leading to data theft could expose the Group 
to 'ransom' demands or regulatory sanctions including 
fines and reputational damage, which could lead to loss of 
customer confidence in the business.

The loss of availability of our technology and 
communication systems, or those in our key suppliers’ 
infrastructure could cause significant disruption and cost 
to the business, and lead to revenue loss both during 
the incident and in the aftermath if customers move 
their business to our competitors. Lengthy down-time 
could also cause us to breach regulatory obligations. 

How we manage and mitigate the risk
Measures to mitigate the risks to our business and technology 
infrastructure include the procurement and use of anti-DDoS 
services and anti-virus protection from leading suppliers. 
Physical and logical network segmentation is also used to 
isolate and protect our networks and to restrict malicious 
activities. To minimise dependence on telecommunication 
service providers, the Group invests in network infrastructure 
redundancies whilst regularly reviewing its service providers. 

As part of integration plans, the Group is planning to migrate 
William Hill and Mr Green systems to the existing 888 platform 
over the coming years which will strengthen the Business 
Continuity and Disaster Recovery options currently available to 
these parts of the Group.

Systems are in place which are designed to identify and alert 
management to problems related to systems, key business 
indicators and issues around customer service. Changes, 
incidents and SLA key performance indicators are tracked to 
ensure a consistent and well managed customer experience. 
Capacity headroom and system-wide availability is measured 
and monitored so that actions can be proactively taken to 
manage any risks to service availability. Network-related 
performance issues are addressed by rerouting traffic using 
different routes or providers. 

In pursuing our goal of building one unified global scalable 
technology platform, we understand that it requires us to take 
on higher levels of risk in the short term. However, we believe 
that the potential rewards outweigh the risks. By creating a 
unified platform, we will be able to streamline our operations, 
improve efficiency, and enhance our ability to respond to 
changing market conditions. 

We recognise the importance of developing high-quality 
products to meet the evolving needs of our customers, 
however, acknowledge that this comes with inherent risks. We 
understand that product and content development require 
significant investments in resources, time, and expertise. 
Additionally, the fast-paced and constantly changing nature 
of the market may require us to take on higher levels of risk in 
the short term. 

How we manage and mitigate the risk
Our Product & Technology teams place the highest priority 
on initiatives that are driven by compliance requirements to 
ensure that we always meet our regulatory objectives. At the 
same time, we recognise the importance of providing the 
best possible customer experience, and we're committed 
to focusing on delivering our clear Group customer value 
proposition. 

To achieve this goal, we’re dedicated to creating seamless 
core journeys and engaging gaming experiences across all of 
our product verticals, including casino, poker, and sports. By 
prioritising both compliance-driven initiatives and improving 
the customer experience, we believe we can achieve our 
mission of delighting players with world-class betting & gaming 
experiences, while meeting all regulatory requirements.

We monitor progress through quarterly planning which 
undergoes a rigorous assessment and prioritisation process 
to ensure our strategic objectives are being met. Key initiatives 
are tracked through performance tracking.

KEY
Impact 
   Negligible

 Minor

   Moderate

   Major

 Critical

40

Trend

 Increasing Risk

 Stable Risk

 Decreasing Risk

888 HOLDINGS PLC 
 
 
 
REGULATORY AND COMPLIANCE RISKS

ANTI-MONEY LAUNDERING RISK

Accountable executive
Chief Risk & Intelligent 
Automation Officer

Impact

Risk trend

Accountable executive
Chief Risk & Intelligent 
Automation Officer

Impact

Risk trend

Compliance with regulatory requirements is critical to 
maintaining the Group’s licences, protecting our customers 
and driving growth. With most of our revenue generated from 
licensed jurisdictions and more countries looking to regulate, 
the importance of such licences to the business is constantly 
increasing. 

Our strategic focus is on regulated markets, as these represent 
the best opportunity for sustainable growth as regulation 
drives better outcomes for customers, for the business, and 
for wider stakeholders. The integrity of our privacy and data 
protection framework, including the holding and processing 
of personal data, is crucial to ensure compliance with our 
regulatory obligations and build customer trust. 

888 Holdings accepts that regulatory compliance risks may 
be present in the ordinary course of business, however the 
enterprise risk management approach allows us to identify 
these as they arise and implement mitigations and controls 
targeted at removing and reducing these risks and, where 
possible, improving player experience, regulatory transparency 
and stakeholder engagement. The growing complexity of the 
Company’s regulatory footprint means a robust understanding 
of the legal and regulatory position in key locations worldwide 
is crucial to mitigating this risk combined with strong 
relationships with regulators.

How we manage and mitigate the risk
We manage our regulatory risk by routinely consulting with 
legal advisers in various jurisdictions where our services 
are marketed, or which generate significant revenue for 
the Company. We obtain frequent and routine updates 
regarding changes in the law in jurisdictions applicable to our 
operations, working with local counsel to assess the impact 
of any changes on our operations. We constantly adapt and 
moderate our services to comply with legal and regulatory 
requirements, and ensure we have the correct controls in place 
to assess and manage regulatory requirements. 

We are in contact with regulators, either directly or through 
local counsel, ensuring that we are continuously kept up to 
date with regulatory updates, expectations, and changes to 
technical standards and other applicable regulations. 

The business also ensures compliance with safer gambling 
regulations and protects customers by leveraging technologies 
and promoting positive play. We continually monitor customer 
behaviour and offer a range of tools to players to help them 
manage their play, and we intervene where necessary. 
The business also prevents access from certain restricted 
jurisdictions using multiple technologies as appropriate to 
ensure it is always in compliance.

We support compliance with privacy and data protection 
regulations in accordance with our risk appetite. The Company 
has an appointed Group Data Protection Officer to manage 
our compliance with associated privacy and data protection 
regulations. The Data Protection function is tasked with 
advising on and monitoring compliance with key regulations, 
recommending and implementing key controls such as policy 
and training where required. 

Ensuring compliance with regulatory requirements and the 
prevention of money laundering is critical to maintaining our 
licences. We are committed to combating financial crime and 
ensuring that proceeds of crime do not enter the business.

The EU Supranational Risk Assessment 2022 estimates the 
risk level for online gambling is very high for both money 
laundering and terrorist financing in the absence of controls. 
Therefore, we make every effort to ensure that controls related 
to AML and CFT are robust and reviewed regularly to provide 
assurance.

How we manage and mitigate the risk 
888 Holdings has no appetite for establishing or maintaining 
relationships with anyone appearing on a relevant sanctions 
list or where otherwise prohibited by applicable law or 
regulation.

We maintain a robust anti-financial crime compliance 
framework to effectively mitigate these risks. 

We have a strong suite of AML/CFT processes, systems 
and controls and routinely review and upgrade these where 
required, including in response to regulatory feedback. 
Throughout 2023, teams made significant enhancements 
across our AML controls, specifically including; AML Scorecard, 
Politically Exposed Persons Screening, Automated and 
Manual Screening processes, and overall governance. This 
was demonstrated by the inclusion of a sanitised William Hill 
AML case study within the publication of the UK Financial 
Intelligence Unit’s August 2023 ‘Suspicious Activity Reports 
Reporter Booklet’ as an example of best-practice AML 
responses.

Our customer facing staff are trained at least annually 
to identify and report such activity to the dedicated AML 
specialist teams. Our AML compliance programme and 
associated compliance monitoring programme is subject 
to ongoing oversight through our corporate governance 
framework as well as independent internal audit.

EMERGING RISKS

Emerging risks are new and developing risks that are often 
difficult to quantify but may materially affect the operations of 
the business. These are usually uncertain risks external to the 
business or which relate to changes in the markets in which the 
Company operates. The Group takes a proactive approach to 
managing them, with the objective of mitigating their impact on 
the delivery of its strategy. 

Examples of emerging risks include global economic changes, 
increasing risk of global conflicts and geo-political volatility, the 
ongoing war in Ukraine, technological advancements (including 
AI), and climate change.

41

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

VIABILITY STATEMENT

In accordance with provision 31 of the 2018 
UK Corporate Governance Code (the 2018 
Code), the Group has assessed its prospects 
over a longer period than the 12 months 
required by the Going Concern assessment. 

The Directors confirm that they have a 
reasonable expectation that the Group 
will continue to operate and meet its 
liabilities as they fall due, over a three-year 
period to December 2026. In making this 
statement, the Board has assessed the 
Company’s current position, its prospects 
and its strategy, as well as performed a 
robust assessment of the principal risks 
facing the Company both individually and in 
aggregate, including those risks that could 
potentially threaten the Group’s business 
model, future performance, solvency or 
liquidity. 

The nature of the risks and opportunities 
faced by the Group (in particular, the actual 
or possible impact of future fiscal and 
regulatory changes, regulatory actions and 
the pace of technological change) limits the 
Directors’ ability to make reliable longer-term 
predictions. Accordingly, the Board has 
agreed to maintain a three-year horizon to 
allow for a greater degree of certainty in its 
assumptions. 

The Directors’ assessment includes a 
financial review, which is derived from the 
Group’s detailed bottom-up budget for 
2024 and from the Group's medium-term, 
top-down five-year forecast growth rates 
for 2025 and 2026, being the most recent 
Board-approved forecasts. It identifies the 
expected cash flows, net debt headroom 
and funding covenant compliance 
throughout the three years under review. 

With respect to the period assessed, the 
Directors have considered: 

•  The Group’s resilience to threats to its 
viability in a broad range of severe but 
plausible scenarios; and 

•  Both qualitative and quantitative 

analyses, including the combined impact 
of the crystallisation of multiple risks 
simultaneously, which the Directors 
consider sufficiently robust to make a 
sound statement. 

The principal risks facing the Group, and 
how the Group addresses such risks, are 
described in this Strategic Report, and the 
key risks are summarised in the section 
‘Principal risks and uncertainties’ which can 
be found on pages 36 to 41. 

The most relevant of these risks to the 
viability of the Group were considered to be: 

•  Changing regulation in Online, and 

specifically: the impact of a potential 
introduction of affordability measures 
in the UK; a maximum stake on online 
slot machines in the UK; the impact of 
potential new regulations in the European 
countries in which we operate; and 
the impact of any breach of licence 
conditions or that underlying contracts 
in question are null and void given local 
licensing regimes; 

•  Reputational impact and fines from 

regulators if we have a breach in our 
compliance procedures that results in 
a failure to meet the expectations of 
regulators, our shareholders and broader 
stakeholders; 

•  A major cyber-attack and/or data 

protection violation, resulting in the loss 
of availability of our online offering, 
reputational damage and fines for 
breach of GDPR regulations; 

•  Delivery and timing of the Group’s 

return on marketing investment, resulting 
in reduced revenues in the markets 
targeted; and 

•  The impact of increasing interest rates on 

the Group’s floating rate debt. 

Sensitivity analysis on these risks has been 
undertaken to stress test the resilience of 
the Group. The sensitivity analysis considers 
all of the Group’s principal risks and models 
the impact of those considered relevant 
to the Group's viability. This modelling 
tests a number of the main assumptions 
underlying the forecasts, as well as effective 
mitigation that could occur to avoid or 
reduce the impact or occurrence of the 
risk. The mitigations identified by the Group 
include but are not limited to drawing down 
on the Revolving Credit Facility (£150m 
maturing January 2028, which was undrawn 
at 31 December 2023), and stopping or 
decreasing non-essential capital investment 
and variable costs including marketing 
spend. 

Through this analysis, the Directors have 
a reasonable expectation that no single 
event or plausible combination of events 
would be sufficient to impact its viability, and 
even under the most severe but plausible 
combination of events the Group will be 
able to continue in operation and meet its 
liabilities as they fall due over the three-year 
period of assessment.

42

888 HOLDINGS PLC43

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

BOARD OF DIRECTORS

2023 was a year of continuing change 
for the Group. During the year the focus 
of the Board was on the post-acquisition 
integration of 888 and William Hill.

The Board presided over significant change to the management 
of the business during the year. This included the appointment 
of a new CEO and new CFO followed by a transformation of the 
Executive Committee early in 2024. The Board believes that the 
reformed Executive Committee reflects the future needs of the 
business in meeting its strategic objectives for long-term success.

Lord Mendelsohn 
Chair

Anne de Kerckhove 
Senior Independent Non-
Executive Director

N

N   R   E

Per Widerström 
Chief Executive Officer

Sean Wilkins 
Chief Financial Officer

Anne was appointed Senior 
Independent Director in 
March 2021 and Workforce 
Engagement Designated Non-
Executive in July 2022.

Anne is Chair of Eagle Eye 
Solutions Group Plc, the loyalty 
scheme technology specialist, 
and a Non-Executive Director 
of Blackbird plc, a cloud video 
editing and publishing platform.

Previously, she was the CEO of 
Freespee, Iron Capital and the 
Managing Director EMEA for 
Videology, Global Director of 
Reed Elsevier, and COO and 
International Managing Director 
at Inspired Gaming Group. Anne 
is an angel investor and mentor 
for early-stage start-ups and 
entrepreneurial funds including 
CRE and Daphni. She holds a 
Bachelor of Commerce from 
McGill University and an MBA 
from INSEAD.

Age: 51  Tenure: 6 years

Lord Mendelsohn was appointed 
as Non-Executive Chair of the 
Board in March 2021. He is an 
experienced gambling sector 
professional with more than 20 
years’ industry experience that 
includes co-founding Oakvale 
Capital LLP, a leading M&A and 
strategic advisory boutique 
focusing on the gaming, 
gambling and sports sectors. He 
also serves as Senior Adviser to 
Value Retail Plc and RG Advisors. 

He co-founded LLM 
Communications, a corporate 
and public affairs consultancy 
which was acquired by Financial 
Dynamics and served as a 
Managing Director and later 
as Chair of the Global Issues 
Division. He is an investor in early 
stage and growth companies 
in various sectors including 
technology, leisure and energy. 

Lord Mendelsohn was appointed 
to be a Working Peer in the 
House of Lords in October 
2013. He has served as a 
Shadow Minister for Business, 
International Trade and 
Innovation and Skills. 

Age: 57  Tenure: 3 years

44

Per was appointed as the 
Group’s Chief Executive Officer 
and joined the Board from 16 
October 2023.

Sean was appointed as the 
Group’s Chief Financial Officer 
and joined the Board from 1 
February 2024.

Sean has 17 years of experience 
in CFO roles at both private 
and public companies, having 
most recently held the position 
of Group CFO of Superbet, a 
leading omni-channel betting 
and gaming business with 
operations primarily across 
Romania, Poland, Serbia and 
Belgium.

Prior to Superbet, Sean held CFO 
roles at several consumer-facing 
businesses including Big Bus 
Tours, Domino’s Pizza Group PLC, 
Tesco Malaysia, Tesco Telecom, 
and O2 Asia.

Sean is a chartered 
management accountant 
and holds a Bachelors 
degree in Philosophy, Politics 
and Economics from Oxford 
University.

Age: 54  Tenure: <1 year

Per has more than 17 years of 
experience in the online gaming 
industry, having most recently 
held the position of CEO at 
Fortuna Entertainment Group, a 
market-leading omni-channel 
betting and gaming business 
across Central and Eastern 
Europe, from 2014 to 2022.

Prior to Fortuna, Per held a 
succession of senior roles 
across leading online gaming 
businesses from 2006 onwards, 
including Managing Director of 
Gala Interactive at Gala Coral 
Group Plc, Chief Operating 
Officer of PartyGaming plc, 
Chief Integration Officer at Bwin.
Party Digital Entertainment Plc, 
and group CEO and Chair of the 
Board at Expekt.com.

Prior to joining the gaming 
industry, Per held a range 
of senior operational and 
commercial roles at large 
global organisations, including 
COO of Kyivstar, CEO of Telenor 
Mobile Sweden, and Director, 
Operational Marketing and 
Business Development for The 
Coca-Cola Nordic Services.

Per holds a Masters in 
International Accounting and 
Finance from the London School 
of Economics.

Age: 58  Tenure: <1 year

888 HOLDINGS PLCLord  
Mendelsohn 

Anne 
de Kerckhove

Mark  
Summerfield

Limor Ganot

Andrea  
Gisle Joosen

Ori Shaked

NON-EXECUTIVE SKILLS AND EXPERIENCE

Finance, audit and risk management

Remuneration

Technology

M&A and capital markets

Gambling/gaming

Marketing/Branding

International business

Consumer services

Mark Summerfield 
Independent Non-Executive 
Director

Limor Ganot 
Independent Non-Executive 
Director

Andrea Gisle Joosen
Independent Non-Executive 
Director 

Ori Shaked 
Non-Executive Director

A   E   G

A   N   R

A   R

N   E   G

Limor was appointed as a 
Non-Executive Director of the 
Company in August 2020. She 
is managing partner of Gefen 
Capital, a US-Israeli venture 
capital fund that invests in 
disruptive technologies; a board 
member of Diners Club Israel; 
a member of the management 
of the Israeli friends of the 
Weizmann institute of science, 
which is one of the world’s 
leading multidisciplinary basic 
research institutions in the 
natural and exact sciences; 
and former co-CEO of Alon Blue 
Square Israel. She is a certified 
public accountant who started 
her professional journey in the 
corporate finance division at 
KPMG and received her Bachelor 
of Science in Accounting 
and Economics from Tel Aviv 
University.

Age: 51  Tenure: 4 years

Mark was appointed as Non-
Executive Director and Chair 
of the Audit (now Audit & Risk) 
Committee in September 2019.

Mark worked as a Chartered 
Accountant for KPMG in the UK 
and US for 29 years, 18 as a 
partner. His roles included Global 
Head of Gaming, UK Head of 
Audit for Technology, Media and 
Telecoms (TMT) and UK Head 
of Assurance. He has extensive 
knowledge and experience in 
auditing, financial reporting and 
governance, as well as mergers 
and acquisitions and capital 
market transactions.

Mark spent most of his career 
working for companies in the 
TMT and leisure sectors and built 
KPMG’s gaming practice, working 
with a number of online gaming 
operators. He was also William 
Hill’s interim CFO for 15 months 
from July 2016, helping set the 
Group’s strategic direction and 
assisting with its transformation 
and technology programmes.

Age: 57  Tenure: 5 years

Andrea was appointed as a 
Non-Executive Director of the 
Company in July 2022. 

Andrea is a highly experienced 
non-executive director, having 
held leadership positions 
across multiple international 
technology and consumer 
industries companies. Andrea 
currently chairs the boards of 
Bilprovningen AB and Charge 
Amps AB.

Andrea previously chaired 
Sweden-headquartered Acast 
AB and was a Non-executive 
Director at Currys plc, Billerud 
AB, ICA Gruppen, James Hardie 
Industries plc and Mr Green & 
Co, the online gaming business 
which was acquired by William 
Hill plc in 2018. During her 
executive career, Andrea has 
held numerous leadership roles 
in the media and technology 
sectors including as CEO of 
Boxer TV Sweden and as 
Managing Director of Nordics for 
Panasonic, Chantelle Group and 
Twentieth Century Fox.

Andrea has a BSc in Business 
Administration and MSc in 
International Marketing from 
Copenhagen Business School. 
She has also completed 
Executive Education at Harvard 
Business School in both 
Effective Negotiations and Audit 
Committees in a New Era of 
Governance.

Age: 60  Tenure: 2 years

Ori was appointed to the Board 
in September 2022. 

He is a gaming entrepreneur and 
experienced game producer. 
He was previously employed 
by the Group until 2017 as a 
game producer, online marketer 
and business development 
manager. Ori acts as an early-
stage investor in gaming and 
blockchain start-up companies. 
He holds a BA in Business 
Management from Tel Aviv 
University. Ori is not considered 
independent following his 
appointment by the Group’s 
largest shareholder, Salix Trust 
Company (BVI) Limited, in bare 
trust on behalf of Dalia Shaked, 
in line with its right to appoint a 
non-executive director.

Age: 40  Tenure: 2 years

45

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CORPORATE GOVERNANCE REPORT

Our commitment to corporate governance  
is fundamental to ensuring we operate  
in a responsible and transparent  
manner, delivering long-term value  
to our stakeholders, including our 
shareholders, employees, customers,  
and the communities in which we operate. 
With the joining of 888 and William Hill,  
our governance framework plays a key  
role to ensure that our combined business  
is managed effectively, that the Board  
has appropriate oversight of strategic 
matters and to facilitate an effective 
decision-making process.

Although the Company is incorporated in 
Gibraltar, the UK Corporate Governance 
Code 2018 (the 'Code' or 'UK Corporate 
Governance Code') applies pursuant  
to the UK Listing Rules as the Company’s 
Ordinary Shares are admitted to the 
premium segment of the UK Official List  
and to trading on the London Stock 
Exchange’s main market for listed securities.

This statement also includes items  
required by the UK Listing Rules and the 
Disclosure Guidance and Transparency 
Rules, including how the 'Main Principles'  
of the UK Corporate Governance Code have 
been applied.

As at 31 December 2023, the Company 
fully complied with the provisions set 
out in the Code. However, following the 
departure of Itai Pazner as CEO in January 
2023, Lord Mendelsohn was appointed as 
Executive Chair on an interim basis until 16 
October 2023 when a permanent CEO was 
appointed.

The Board acknowledged that this was 
not in keeping with the provision of the 
Code requiring that the roles of Chair and 
CEO be exercised separately. However, it 
was considered that this interim measure 
was in the best interests of the Company 
and its stakeholders which ensured robust 
leadership during the transition period. Lord 
Mendelsohn returned to his post as Non-
Executive Chair following the appointment  
of Per Widerström in October 2023. 

BOARD LEADERSHIP

The Board of Directors is responsible 
for overseeing the management of the 
Company and setting its strategic direction. 
As at 31 December 2023, our Board 
comprised six Non-Executive Directors and  
one Executive Director, all of whom have  
a range of relevant skills and experience  
to bring to the Company.

The Non-Executive Directors bring 
independent judgement to bear on issues of 
strategy, performance, and risk, and provide 
constructive challenge to the Executive 
Directors. The Executive Directors are 
responsible for implementing the Company’s 
strategy and delivering its performance.

Meetings and attendance
There are six regularly scheduled Board 
meetings planned per year. However, 
when urgent decision-making is required 
between meetings on matters reserved for 
the Board, there is a process in place to 
facilitate discussion and decision-making. 
The Directors regularly communicate and 
exchange information irrespective of the 
timing of meetings.

Set out below are details of the Directors’ 
attendance record at Board and Committee 
meetings in 2023. All meetings in 2023 were 
held in person in London.

The Chair has responsibility for ensuring 
that agendas for Board meetings are set 
in advance. Board papers are issued to 
Directors sufficiently in advance of meetings 
to facilitate both informed debate and 
timely decisions. If a Director is unable to 
attend a meeting, he or she is given the 
opportunity to raise any issues and give  
any comments to the Chair in advance.

None of the Directors have raised any 
concerns about the running of the Company 
or a proposed action which needed to 
be recorded in the Board minutes of the 
Company or in a statement to the Chair for 
circulation to the Board.

Meetings with Non-Executive Directors
At each Board meeting, the Chair 
designates time for the Non-Executive 
Directors to meet without the Executive 
Directors being present.

The Non-Executive Directors also meet 
once per year without the Chair present 
in order to appraise the performance of 
the Chair and take into account the views 
of the Executive Directors. This process is 
led by the Senior Independent Director 
in accordance with the UK Corporate 
Governance Code. This meeting took place 
in March 2023.

DIRECTOR MEETING ATTENDANCE FOR YEAR ENDED 31 DECEMBER 2023

Total held in year

Lord Mendelsohn
Per Widerström2
Yariv Dafna3
Anne de Kerckhove
Mark Summerfield
Limor Ganot
Andrea Gisle Joosen
Andria Vidler4
Ori Shaked

Board

Audit & Risk
Committee

Remuneration
Committee

Nominations
Committee

ESG 
Committee

Gaming
Compliance
Committee1

6

6

4/4
6
6
6
5
4/4
6

5

—
—
—
4/4
5
4
1/1
—
—

4

—
—
—
4
2/2
3
—
—
—

2

—
—
—
2
2
—
—
—
—

2

—
—
—
2
2
—
—
2
—

4

—
—
3/3
—
4
—
—
—
0/1

1.  Michael Alonso is Chair of the Gaming Compliance Committee but is not a Board member.
2.  Per Widerström was appointed to the Board on 16 October 2023.
3.  Yariv Dafna stepped down from the Board on 2 October 2023. 
4. Andria Vidler stepped down from the Board on 30 September 2023.

46

888 HOLDINGS PLCBoard activities 2023
During 2023, the Board oversaw the strategic 
development of the Company including the 
post-acquisition integration of William Hill. 
It reviewed and monitored the operational, 
trading and financial performance of the 
Company, including how it creates value 
over the long term.

Also, at each meeting the Board undertook 
the following:

•  scrutinised the operational performance 

of the Group;

•  reviewed the Group's risk management 

and compliance processes; 

•  received updates on our people and 

At every meeting the Board receives and 
discusses updates from respective Executive 
Committee members on progress against 
strategy, financial performance, operational 
matters and compliance and regulation. In 
2023 the Board spent a significant amount 
of time considering the Group’s risk, systems 
of internal control, and the integration of 888 
and William Hill following the acquisition.

culture;

•  monitored the Group's safer gambling 

activities;

•  received updates on shareholder views; 

and

•  monitored regulatory developments.

Board responsibilities and procedures
The Directors consider it essential that 
the Company should be both led and 
controlled by an effective Board. The Board 
focuses upon the Company’s long-term 
objectives, strategic and policy issues. It 
formally and transparently considers the 
management of key risks facing the Group, 
as well as determining the nature and extent 
of significant risks it will take in achieving 
its strategic objectives. It maintains and 
reviews annually the effectiveness of the 
Company’s risk management and internal 
control systems. The Board is responsible 
for acquisitions and divestments, major 
capital expenditure projects and considering 
the Company’s budgets and dividend 
policy. The Board also determines key 
appointments. The Board receives regular 
updates on shareholders’ views.

The Board has an established calendar 
of business which covers the financial 
calendar, strategic planning, annual budgets 
and performance self-assessments, as 
well as the conduct of standing business. 
The calendar forms the basis for effective 
integration of business activities as between 
the Board and its principal committees, 
which individually consider their own 
operating frameworks against the Board’s 
business programme.

The Board delegates certain matters to its 
principal committees who provide reports 
and make recommendations to the Board. 
The terms of reference for each committee 
are available on the Company’s website.

BOARD ACTIVITIES 2023

Audit & Risk Committee

ESG Committee

Remuneration 
Committee

Nominations 
Committee

Gaming Compliance 
Committee

Assists the Board 
in discharging its 
responsibilities 
for the integrity 
of the Company’s 
financial statements, 
risk management, 
assessment of the 
effectiveness of the 
system of internal control 
and the effectiveness 
of internal and external 
auditors.

Assists the Board in 
defining and reviewing 
the Company’s strategy 
relating to ESG matters, 
setting relevant KPIs, 
developing ESG policies 
and compliance with 
legal and regulatory 
requirements.

Determines the 
Company’s policy on 
the remuneration of 
Executive Directors, 
other members of the 
Executive Committee and 
the Chair of the Board.

The Committee also 
reviews workforce policies 
and practices.

Assists the Board by 
keeping the Board 
composition under 
review and makes 
recommendations 
in relation to Board 
appointments. The 
Committee also assists 
the Board on issues 
of Executive Director 
succession planning, 
conflicts of interest and 
independence.

In accordance with 
Nevada Gaming Control 
Board requirements the 
Committee is entrusted 
with making sure that the 
Group’s licensed gaming 
activity is carried out with 
honesty and integrity, in 
accordance with high 
moral, legal and ethical 
standards, and free from 
criminal and corruptive 
elements. 

  Read more on  
pages 56 to 61

  Read more on  

page 54

  Read more on  
pages 62 to 65

  Read more on  

pages 52 and 53

  Read more on  

page 51

47

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CORPORATE GOVERNANCE REPORT CONTINUED

In addition to the above, the Board also considered the following key activities.

JANUARY

•  Deep-dive review of the USA, 888Africa and Mr Green operations and considered further strategic  

development opportunities.

•  Post-acquisition restructuring progress review. 
•  Received updates on Risk and AML controls.
•  Received an update from Investor Relations on Market feedback, and stakeholder engagement.

•  Reviewed, considered, and approved the 888Africa corporate & strategic development plan.
•  Approved the FY22 annual report and financial statements.
•  Received an update from Investor Relations.
•  Deep-dive review of the Middle East market.
•  Post-acquisition restructuring progress review. 
•  Received updates on Technology and Cyber Security. 
•  Reviewed an updated proposal on the launch of a casino product in Michigan. 

•  Deep-dive review of the 888 Poker business.
•  Received an update from Investor Relations.
•  Received an update on Business Health checks and a review of core customer journeys. 
•  Received an updated risk and compliance report.
•  Deep-dive review of the Customer Focus Strategy.
•  Post-acquisition restructuring and integration progress review. 
•  Reviewed the UK government’s gambling reform White Paper overview and impact and prospects assessment.

•  Received reports from the Chief People Officer on people strategy and engagement.
•  Reviewed the Product & Technology roadmap. 
•  Received an update from Investor Relations.
•  Deep-dive review of the Casino Product performance and strategy.
•  Post-acquisition restructuring and integration progress review. 
•  Received updates on Risk and AML controls, approval of the Group AML Policy.

•  Reviewed the new CEO’s 100-day plan.
•  Received an update from Investor Relations. 
•  Reviewed the Group Value Creation Plan.
•  Deep-dive review of US strategy.
•  Received an update on Corporate Development and M&A.
•  Received an update on the UK government’s gambling reform White Paper. 
•  Reviewed and approved the 2024 Budget plan.

•  Received a progress report against the CEO’s 100-day plan.
•  Review of the Board’s Division of Responsibilities document.
•  Received an update from Investor Relations.
•  Reviewed the Group Value Creation Plan.
•  Received an update on Corporate Development and M&A.
•  Reviewed progress against the Product & Technology roadmap.
•  Received updates on Risk and Compliance.
•  Reviewed and approved the FY24 budget.
•  Approved the UK tax strategy for publication.

MARCH

MAY

JULY

OCTOBER

NOVEMBER

48

888 HOLDINGS PLCBoard evaluation
The Board has established a formal process 
for the annual evaluation of its performance, 
and the performance of its committees 
and individual Directors. The evaluation 
process covers a range of issues such as 
Board processes, composition, roles and 
responsibilities, agendas and committee 
processes, as well as Board dynamic and 
communication.

In accordance with the Code and the 
FRC Guidance on Board Effectiveness, 
we annually evaluate the performance of 
the Board and its committees to assess 
their effectiveness. Led by the Chair, 
the performance evaluation considers 
the balance of skills, experience and 
independence of the Board. The annual 
performance evaluation is externally 
facilitated every three years. The 2023 
performance evaluation was internally 
facilitated by the Company Secretary and 
an update on progress of the actions arising 
from this review is set out on the next page.

DIVISION OF RESPONSIBILITIES
Chair, Chief Executive Officer and  
Senior Independent Director
Notwithstanding the interim position 
described below, there is a clear division 
of responsibilities between the Chair 
and the CEO, which the Board considers 
an important part of its corporate 
governance. This is documented and 
available on the Group’s website and 
also includes the responsibilities of 
the Senior Independent Director.

Following Itai Pazner’s departure as CEO 
in January 2023, Lord Mendelsohn was 
appointed Executive Chair on an interim 
basis whilst a replacement was recruited. 
Cognisant of the requirements of the 
Code and corporate governance best 
practice, the Board took advice on the key 
considerations to such an appointment. 

•  The Board considered how it could 

be provided with oversight and ensure 
independence of judgement with an 
Executive Chair in role. 

•  That any conflicts of interest were 
managed appropriately in Board 
meetings and discussions and that the 
Senior Independent Director moderate or 
chair as required. 

•  That the recruitment of a new CEO, 

led by the Nominations Committee, be 
expedited so that the arrangements 
were on an interim basis only and the 
Chair could successfully transition back 
to being a Non-Executive as soon as 
possible.

•  That support be provided by, in particular, 

the Senior Independent Director and 
other Independent Directors to divide the 
workload of the Board.

Following an extensive search, with the 
assistance of executive search firm Russell 
Reynolds, Per Widerström was appointed as 
CEO on 16 October 2023. Accordingly, the 
Board reviewed and updated the division 
of responsibilities document in advance 
of Lord Mendelsohn resuming his duties 
as Non-Executive Chair. The Board is 
confident that following a handover period 
it was appropriate that Lord Mendelsohn 
retain his independence. The Nominations 
Committee report is on pages 52 and 53. 

The role of the Senior Independent Director 
is to provide a sounding board for the 
Chair, to evaluate the Chair’s performance 
and lead the Board’s succession planning, 
and to serve as an intermediary for the 
other Directors where necessary. This 
role was key in 2023 in order to provide 
a critical independent perspective. 

Reserved powers and delegation
A schedule of matters reserved to the Board 
has been adopted and is reviewed and 
updated regularly to align it with operational 
needs and the Board’s preference to monitor 
and, where appropriate, approve matters of 
substance to the Group as a whole. This is 
available on the Group’s website.

Independent Directors
More than half of the Board are Non-
Executive Directors determined by the Board 
to be independent for the purposes of the 
UK Corporate Governance Code.

The Board is confident that Lord 
Mendelsohn, Mark Summerfield, Limor 
Ganot, Anne de Kerckhove, and Andrea 
Gisle Joosen are and remain independent 
in character and judgement and that there 
are no relationships or circumstances which 
are likely to affect, or could appear to affect, 
their judgement.

COMPOSITION, SUCCESSION  
AND EVALUATION
Board composition
During 2023, the composition of the Board 
was enhanced with the appointment of 
a new CEO and CFO. It comprised the 
following Non-Executive Directors: Lord 
Mendelsohn (Chair), Anne de Kerckhove 
(Senior Independent Director), Mark 
Summerfield, Limor Ganot, Andrea Gisle 
Joosen, Andria Vidler (to 30 September 
2023), and Ori Shaked, as well as Executive 
Directors Per Widerström (from 16 October 
2023) as Chief Executive Officer, and Yariv 
Dafna (to 2 October 2023) as Chief  
Financial Officer.

The biographical details of all of the 
Directors, setting out their relevant skills 
and experience and their professional 
commitments, are given on pages 44  
and 45.

Board succession
Succession planning is delegated to 
the Nominations Committee and more 
information can be found on page 52. 
Matters within the remit of the Nominations 
Committee are also on occasion considered 
by the Board. Non-Executive Directors are 
currently appointed to the Board for an 
initial three-year term, extendable by a 
further two additional three-year terms. 
The terms and conditions of appointment 
of Non-Executive Directors and the service 
contracts of Executive Directors are 
available to shareholders for inspection 
at the Company’s registered office during 
normal business hours and at the AGM.

49

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CORPORATE GOVERNANCE REPORT CONTINUED

PROGRESS SINCE MARCH 2023 BOARD EVALUATION

IMPROVE USE OF COMMITTEES

Membership of the committees has been updated to divide workload and skills over the 
course of 2023. The Board has begun to delegate areas for the committees to lead on 
behalf of the Board. A committee update is scheduled in the board meeting for each 
committee chair to report on matters requiring escalation to the full Board. This process is 
still evolving and there may be opportunity to improve further.

REVIEW AND CONTINUE TO EVOLVE  
THE FORMAT OF BOARD PAPERS

There have been improvements on introducing consistent style and formats as well as the 
quality of the content. This will continue to evolve with the addition of the new CEO and CFO 
and wider executive team.

CONSIDER OBTAINING ADDITIONAL 
ADVICE FROM TECHNICAL SPECIALISTS 
TO SUPPORT THE BOARD

Alix Partners were appointed by the Board to work with the team on providing support for 
the technology plans and also on creating a robust, comprehensive and clear data set for 
Board evaluations and decisions. Changes to the make-up of the Executive Committee will 
also evolve these requirements. 

DEVELOP RISK MANAGEMENT AND 
COMPLIANCE FUNCTIONS AND HOW 
THEY REPORT TO THE BOARD

Excellent progress has been made on the development of the Risk and Compliance function. 
An Enterprise Risk Management Framework has been developed. Risk taxonomy and Board 
Risk Appetite Statements have been established with key risk indicators identified, with issues 
and incidents being escalated via the Executive Risk & Sustainability Committee (ESRC).

PROGRESS WITH ADDING RISK TO 
AUDIT COMMITTEE AND ESTABLISH 
CLEAR LINES OF RESPONSIBILITY FOR 
COMPLIANCE RISK

This recommendation has been completed. The Audit Committee has become the Audit 
& Risk Committee (ARC). Risk items are brought to the ARC with escalation to the Board 
as required. There is a clear governance framework through the ESRC to the ARC. The 
ESRC also has a reporting line to the ESG Committee. The Chief Risk Officer has a standing 
invitation to both Committee meetings.

DEVELOP PLANS FOR ESG COMMITTEE 
OVER NEXT 12 MONTHS

There have been multiple changes to the committee over the past 12 months including to 
membership and Chair. Plans are still in development and will align to the new Group value 
creation plan.

CONSIDER WHETHER MORE IN-
HOUSE SKILLS SHOULD BE USED FOR 
REMUNERATION WORK

The Chief People Officer and Reward Director have taken over responsibility for 
remuneration. They work in conjunction with the committee chair to develop the agenda 
and papers for the Remuneration Committee. Advice is still obtained from Korn Ferry as 
remuneration consultants, but work is now managed and owned internally.

DEVELOP BOARD AND EXCO 
SUCCESSION PLANS

There have been significant changes in the ExCo since the 2023 board evaluation. A new 
CEO and CFO have been recruited and an almost completely new ExCo put in place. 
Committee responsibilities have also been adjusted to spread across the Board.

REVIEW OF GAMING COMPLIANCE 
COMMITTEE TO IMPROVE REPORTING, 
STRUCTURE AND EFFECTIVENESS

The format of reporting to the committee has completely changed since the last evaluation. 
A system of reporting has been developed to mirror the Compliance Plan with all items noted 
or updated in the meeting report. The US Compliance Director has taken over responsibility 
for preparing the report with input from across the business.

COMPOSITION, SUCCESSION  
AND EVALUATION CONTINUED

Board evaluation continued
Following the March 2024 evaluation, the 
Board was satisfied that each of the Non-
Executive Directors continues to be effective 
and to demonstrate commitment to their 
respective roles and recommends them 
for re-election at the 2024 Annual General 
Meeting.

Shareholder engagement
The Company maintains an active and 
regular dialogue with principal and 
institutional shareholders and sell-side 
analysts through a planned programme of 
investor relations and financial PR activity. 
The Board keeps up to date with the views 
of major shareholders through meetings and 
discussions with shareholder representatives 
and receives regular feedback directly from 
investor relations reports and broker updates 
at each Board meeting. The programme of 
engagement includes formal presentations 
of full year and interim results, analysts’ 
conference calls and periodic roadshows 
and discussion of the Company’s strategy 
and governance. The Company Secretary 
engages with proxy advisers in advance of 
any shareholder meetings. 

In addition, throughout the year, the Chair of 
the Remuneration Committee has consulted 
with major shareholders on proposed 
Executive Director remuneration. Details of 
engagement with shareholders during 2023 
are set out on page 23.

The Non-Executive Directors are available 
to talk to shareholders if they have any 
issues or concerns or if there are any 
matters where contact with the Chair, Chief 
Executive Officer and Chief Financial Officer 
is inappropriate or where such contact has 
failed to resolve the issue.

50

888 HOLDINGS PLCKey stakeholders
The Company’s key stakeholders are 
its shareholders, customers, regulators, 
colleagues and partners as well as the 
communities in which it does business. 
The Board takes care to engage with all 
its stakeholders, as detailed on pages 
22 and 23 and within the ESG and 
Sustainability section on page 10 to 21 and 
the Remuneration Report on page 65. All 
papers presented at Board meetings include 
details of how the interests of the Company’s 
key stakeholders are considered in Board 
discussions and decision-making as required 
by the UK Corporate Governance Code 
and, whilst as a Gibraltar company, the UK 
Companies Act 2006 does not apply to the 
Company, the matters set out in section 
172 are taken into account by the Board in 
its decision-making to the extent permitted 
under Gibraltar law.

AGM 2023
All resolutions proposed at the AGM in May 
2023 were overwhelmingly supported with 
at least 91% of total votes cast in favour. The 
next AGM will be held on 13 May 2024 and 
the majority of Board members will attend 
the meeting and be available to answer 
questions.

Directors’ insurance cover
The Company has arranged and  
maintains, at its expense, a directors’  
and officers’ liability insurance policy in 
respect of legal actions against its Directors, 
as recommended by the UK Corporate 
Governance Code. To the extent permitted 
by Gibraltar law, the Company may 
also indemnify the Directors. Neither the 
insurance nor the indemnity provides cover 
where a Director has acted fraudulently or 
dishonestly.

Development and advice
The Chair regularly agrees and reviews 
each Director’s training and development 
needs. Members of the Board committees 
receive specific updates on matters that 
are relevant to their role. Members of the 
Executive Committee with responsibility 
for the Group’s business make periodic 
presentations at Board meetings about their 
functions, performance, markets  
and strategy.

Information and support
All Directors have access to the advice and 
services of the Company Secretary* and 
the Company’s nominated advisers, who 
are responsible for ensuring that Board 
procedures are followed. 

*  References in this Annual Report to Company 
Secretary refer to Elizabeth Bisby and for 
Gibraltar corporate purposes Straits Secretaries 
(Gibraltar) Limited.

Directors are able to seek independent 
professional advice, if required, at the 
Company’s expense provided that they have 
first notified the Company of their intention 
to do so.

Under the direction of the Chair, the 
Company Secretary’s responsibilities 
include ensuring information flows within 
and between the Board, its committees and 
the executive team, as well as facilitating 
induction, evaluation and professional 
development activities, and advising the 
Board on corporate governance, legal and 
procedural matters.

Conflicts of interest
Conflicts of interest of the Directors are dealt 
with in accordance with the procedures set 
out in the Articles and are monitored by the 
Chair.

Specifically, a Director does not vote on 
Board or Committee resolutions in which 
they or persons connected with them 
have an interest (other than by virtue of 
a shareholding in the Company) which 
is to their knowledge material, except in 
specific limited circumstances. The Board 
is confident that the appropriate checks 
and balances are in place to identify and 
minimise potential conflicts of interest.

Gaming Compliance Committee 
In accordance with Nevada Gaming 
Control Board requirements, the Board 
has appointed a Gaming Compliance 
Committee. Its members during 2023 were 
Mark Summerfield and Yariv Dafna, in 
addition to an external leading Nevada 
lawyer, Michael Alonso, who chairs the 
Committee. Ori Shaked was appointed 
to the Committee following Yariv Dafna 
stepping down from the Board in October 
2023. The CFO and CRO have a standing 
invitation to attend, and the meetings are 
managed by the US Compliance Director.

During the year, the Committee was 
formalised as a sub-committee of the Board. 
Governance processes have been improved 
and the reporting has been aligned with the 
Compliance Plan. The Committee’s terms of 
reference were approved by the Board and 
are available on the Company’s website.

The Gaming Compliance Committee is 
entrusted with making sure that the Group’s 
licensed gaming activity is carried out with 
honesty and integrity, in accordance with 
high moral, legal and ethical standards, and 
free from criminal and corruptive elements. 
As such, the Committee is responsible and 
has the power to identify and evaluate 
situations arising in the course of the 
Company’s and its affiliates’ business that 
may adversely affect the objectives of 
gaming control.

The Committee is not intended to displace 
the Board or the Company’s executive 
officers with decision-making authority but 
is intended to serve as an advisory body to 
better ensure achievement of the Company’s 
goals of avoiding unsuitable situations and 
in entering into relationships exclusively with 
suitable persons.

The Committee’s work is done independently 
and impartially. To this end, its members 
are appointed by and report directly to the 
Board of Directors.

Other disclosures
The following matters are not applicable 
to the Group and therefore have not been 
included in this report:

By applicable sub-paragraph within LR 9.8.4

(1) 

Interest capitalised by the Group

(2)  Publication of unaudited financial 

information

(3)  Details of long-term incentive 

schemes only involving a Director

(4)  Waiver of emoluments by a Director

(5)  Waiver of future emoluments by a 

Director

(6)  Non pro-rata allotments for cash 

(issuer)

(7)  Non pro-rata allotments for cash by 

major subsidiaries

(8)  Parent participation in a placing by a 

listed subsidiary 

(9)  Contracts of significance

(10)  Provision of services by a controlling 

shareholder

(11)  Shareholder waivers of dividends

(12)  Shareholder waivers of future 

dividends

(13)  Agreements with controlling 

shareholders

On behalf of the Board:

LORD MENDELSOHN

Chair

26 March 2024

51

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOMINATIONS COMMITTEE

DEAR SHAREHOLDER

On behalf of the Board, I am pleased to 
present the Nominations Committee report 
for the year to 31 December 2023. The 
Committee has been busy this year with the 
selection and onboarding of the new CEO 
and CFO who bring the required skills and 
experience to enhance the Board’s strategic 
approach and decision-making. The 
Committee has also reviewed the changes 
to the Group’s Executive Committee following 
the arrival of Per Widerström.

The Nominations Committee, as a sub-
committee of the Board of Directors, is 
responsible for monitoring the composition 
and diversity of the Board, overseeing 
the process of selecting and nominating 
Directors, ensuring they receive an 
appropriate induction and determining 
succession plans for the Chair, CEO 
and other key roles. The Nominations 
Committee’s terms of reference are available 
on the Company’s website.

In 2023 the Nominations Committee 
was comprised of myself as Chair, and 
Mark Summerfield, who stepped down in 
September, Ori Shaked, Limor Ganot, who 
joined in September, and Lord Mendelsohn, 
who joined in October. 

Succession planning
The Committee regularly reviews succession 
plans for the Board, including the structure, 
composition and skills required to support 
the Group’s strategy. The Committee also 
considers succession planning for the 
Executive Committee and other key roles 
within the senior leadership team, as well 
as initiatives underway to develop talent 
internally.

At both Board and Executive level, 2023 
was a year of significant change with the 
strengthening of the Executive Committee 
made up of senior leaders from the Group, 
together with new recruits. The Executive 
Committee continues to play a key role in 
the ongoing integration of 888 and William 
Hill and will provide strong leadership across 
the business in delivering on our strategic 
initiatives in line with our value creation plan.

Following the announcement in January 
2023 that Itai Pazner was leaving the 
business, he was immediately succeeded 
by Lord Mendelsohn as Executive Chair 
to ensure continuity of leadership. The 
Nominations Committee led the search 
for a new CEO, and following an extensive 
search assisted by executive search firm 
Russell Reynolds, the Board appointed Per 
Widerström who the Board believes has the 
skills and experience required to lead the 
combined Group. 

Following Per’s appointment, Lord 
Mendelsohn’s independence was assessed, 
and the Board was satisfied that Lord 
Mendelsohn would be capable of continuing 
his chairmanship independently. Following 
consultation with the Board, the Nominations 
Committee also renewed Lord Mendelsohn’s 
appointment as Chair for an additional 
three-year term from April 2024 (subject  
to annual re-election by shareholders at  
the AGM).

The Committee, assisted by Korn Ferry, also 
led the recruitment of Sean Wilkins, our new 
CFO who replaced Yariv Dafna and joined 
the business in February 2024.

Upon joining, Executive Directors are 
immersed in the Company’s operations 
immediately, and take part in induction 
activities such as meeting with leadership 
across the business, visiting our offices 
around the world and our customer-
facing sites, training and also meeting with 
shareholders. The Company Secretary 
provides Executive Directors with essential 
corporate information including insurance 
policies, Group policies, briefing notes, 
regulatory compliance and licensing 
information, and corporate governance 
materials.

Board diversity policy
The Nominations Committee is also 
responsible for pursuing diversity within the 
scope of its mandate, including setting 
measurable objectives and monitoring 
progress on achieving such objectives. We 
aim to have a Board that is well balanced 
and has the appropriate skills, knowledge, 
experience and diversity for the needs of 
the business without compromising on the 
quality or merit of candidates including 
their aptitude and ability. In considering 
new Board appointments, the Committee 
considers diversity in the broadest sense 
including diversity of thought, age, gender, 
nationality, independence, educational  
and professional background, social 
and ethnic background, business and 
geographic experience in order to create  
an appropriate balance.

The Board supports the FTSE Women 
Leaders Review and the Parker Review on 
Ethnic Diversity. At the financial year end, 
the Board comprised four male and three 
female directors meaning that over 40% of 
the Board was female, with myself as the 
Senior Independent Director, which was in 
accordance with the targets for diversity in 
the Listing Rules. However, the Nominations 
Committee will also take this balance into 
consideration following the appointment of 
Sean Wilkins as CFO in February 2024. 

Anne de Kerckhove 
Chair of the Nominations Committee

KEY ACTIVITIES 2023

•  Leading the search and recruitment of 

the Group’s new CEO and CFO including 
developing candidate profiles of the skills, 
character and experience required.

•  Reviewing the composition of the Board 
including assessing any gaps in the 
balance of skills and experience.

•  Ensured the successful onboarding of the 

new CEO.

•  Assessment and monitoring the 

Independence of the Chair during his 
transition back to his non-executive role.
•  Monitoring the Board evaluation process 

which is described on page 50.

•  Implementing the Board’s diversity policy 
which is described on page 52 (including 
monitoring the gender balance of senior 
executives and their direct reports).

•  Supporting the development of a 

diverse pipeline of candidates for senior 
management.

MEMBERSHIP IN 2023

Anne de Kerckhove (Chair)

Mark Summerfield  
(until 26 Sept)

MEETING  
ATTENDANCE

2/2

2/2

Ori Shaked and Limor Ganot were appointed 
from 26 September and Lord Mendelsohn 
from 16 October. Although the regular 
scheduled Nominations Committee meetings 
were held earlier in the year before the 
changes to committee composition, the 
new members of the Committee have been 
heavily involved in the recruitment and 
selection of the CEO and CFO and there 
have been many supplementary meetings of 
the Committee in the year. Mr Shaked was 
also the Board appointed representative for 
all CEO interviews. 

52

888 HOLDINGS PLCThe geographic diversity of the Board is 
representative of the operational centres of 
the Group and includes directors with British, 
Israeli and European backgrounds. However, 
the Board is also cognisant of the Parker 
Review recommendations regarding ethnic 
diversity and had at least one director from 
an ethnic minority background on the Board 
for the majority of 2023. It will also take 
these considerations into account in our 
future appointments, to continue to improve 
diversity on both the Board and in the senior 
leadership of the Group. 

Details of the Company’s diversity 
position and involvement of women in 
management of the Group are set out in 
the Supplementary Data on pages 176 and 
177. The Company is committed to making 
progress towards improving the diversity 
in senior leadership roles (defined as the 
Executive Committee and their direct 
reports) and has set targets for increasing 
representation by 2027. 

Commitment
The terms of appointment for each Non-
Executive Director, including expected time 
commitment, are available for inspection 
at the Company’s registered office during 
normal business hours and at the AGM. 
Non-Executive Directors are required 
to allocate sufficient time to perform all 
applicable roles and to both disclose any 
external appointments and consult with the 
Company prior to accepting any new major 
external appointments. It is the Committee’s 
view that all Directors have allocated 
sufficient time to fulfil their commitment 
and to meet their Board obligations and 
responsibilities. In addition to the regular 
scheduled Board meetings, the Board 
has dedicated a significant amount of 
time this year for supplementary meetings 
when required to make important strategic 
decisions and provide support to the 
Executive Chair.

Re-election and appointment of Directors
The effectiveness and commitment of each 
of the Non-Executive Directors is reviewed by 
the Committee annually.

The Committee has satisfied itself as to 
the individual skills, relevant experience, 
contributions and time commitment of all 
the Non-Executive Directors, taking into 
account their other offices and interests 
held. The Board is recommending the 
election or re-election to office of all 
Directors at the 2024 AGM.

ANNE DE KERCKHOVE

Chair of the Nominations Committee 

26 March 2024

53

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG COMMITTEE

There has been increased communication 
with colleagues to keep them updated on 
business changes and regular anonymous 
eNPS surveys to allow ongoing feedback 
and temperature checks on employee 
sentiment. The results of this are shared with 
the Committee and Board. Furthermore, 
since Per Widerström’s arrival, he has held 
regular town halls to update the workforce 
on progress against his 100-day plan, where 
employees can ask questions directly to the 
Executive Committee. Further details are set 
out on pages 14 and 23.

Climate change and the environment
The Committee recognises the importance 
of minimising the business’ environmental 
footprint. In comparison to other sectors 
the Group’s impact on the environment 
is relatively low as our product is largely 
digital. The Group has a ‘C’ CDP rating 
and continues to retain membership of 
the FTSE4GOOD index. The William Hill 
business is now certified as carbon neutral, 
an achievement we are very proud of 
considering the size of our large retail estate. 
Our carbon reduction plan for the combined 
Group continues to progress against plan, 
however with no renewable energy available 
in Israel we are focusing on reduction. 
Further details are included in the ESG and 
Sustainability section on pages 10 to 21.

The coming year
Sustainability in all three pillars of the 
Group’s ESG model is key to the success 
of the Company. During the first meeting 
of 2024, the Committee reviewed and 
approved the ESG Strategic Framework and 
its alignment with the UN’s 17 Sustainable 
Development Goals and agreed specific 
objectives for each pillar. Player safety 
globally will continue to focus on reducing 
harm using technology and raising 
awareness by partnering with relevant 
charitable organisations. We will continue 
to engage with our workforce and wider 
stakeholders to ensure that the combined 
Group remains an inclusive environment 
where our colleagues thrive. We aim to 
protect the environment by becoming a net 
zero business. Further details are included in 
the ESG and Sustainability section on pages 
10 to 21.

ANNE DE KERCKHOVE

Chair of the ESG Committee 

26 March 2024

DEAR SHAREHOLDER

On behalf of the Board, I am pleased to 
present the ESG Committee report for the 
year to 31 December 2023.

During this period the Committee was 
chaired by Andria Vidler, who stepped down 
from the Board in September 2023.  
I would like to thank her for her expertise 
and valuable insight.

Membership
The ESG Committee is composed of three 
Non-Executive Directors, with other Board 
members including the Chair, CEO, and CFO 
invited to attend the Committee meetings. 
The Chief Strategy Officer and Chief Risk 
Officer also attend the meetings and provide 
operational updates to the Committee. The 
Group also has an ESG and Sustainability 
Director who has executive responsibility for 
the Group’s ESG strategy. The Committee 
is responsible for reviewing the Group’s 
ESG strategy and setting relevant KPIs, 
developing and reviewing relevant policies 
and practices and providing oversight of 
the implementation of these plans. A clear 
ESG governance framework is in place for 
how ESG matters are escalated to and 
delegated from the ESG Committee. This 
framework can be found on page 164.

In 2023, Lord Mendelsohn, in his capacity 
as Executive Chair, was the executive 
responsible for monitoring ESG activity 
and progress within the Group, with this 
responsibility being returned to the CEO with 
Per Widerström’s arrival in October 2023.

Safer gambling
Safer gambling remains a key focus for 
the Committee and Player Safety is a core 
pillar of our ESG framework. The Committee 
received regular updates on safer gambling 
and related matters, with a particular focus 
on developing a global player protection 
strategy, which included developing a 
minimum safer gambling standard for all of 
the Group’s brands.

As part of the global initiative, internal 
communications and training were refreshed, 
including a session on safer gambling 
with the Board in May 2023 that provided 
detailed education on gambling harms.

Workforce engagement
I continue to be the Non-Executive Director 
designated as the workforce engagement 
representative. The acquisition of William 
Hill by 888 continued to impact employees 
during 2023. The combination of two 
corporate cultures, together with changes 
to headcount and location of colleagues, 
continued to challenge the Board to listen 
to and understand the views, interests and 
concerns of the workforce and take these 
into consideration prior to making decisions.

Anne de Kerckhove 
Chair of the ESG Committee

KEY ACTIVITIES 2023

•  Received progress updates on KPIs 

including on safer gambling, people and 
the environment.

•  Reviewed progress against the carbon 

reduction plan.

•  Reviewed progress against the global 

player safety initiative.

•  Reviewed scores by rating agencies and 

plans for improvement.

•  Reviewed and considered the climate-

related scenario analysis report, see page 
163 to 175.

•  Reviewed and approved the Committee 

terms of reference, which are available on 
the Group’s website.

MEMBERSHIP IN 2023

Andria Vidler  
(until 26 September)

Anne de Kerckhove 
(Chair from 26 September)

Mark Summerfield

Ori Shaked  
(from 26 September)

MEETING  
ATTENDANCE

2/2

2/2

2/2

0/0

54

888 HOLDINGS PLC55

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

AUDIT & RISK COMMITTEE

DEAR SHAREHOLDER

On behalf of the Board, I am pleased to 
present the Audit & Risk Committee report 
for the financial year ended 31 December 
2023. This has been a transitional year 
with the post-acquisition integration of the 
William Hill business being the strategic 
priority for the Group. The Committee’s 
primary functions included assessing 
the integrity of the Company’s financial 
statements, maintaining an appropriate 
relationship with and reviewing the 
independence and effectiveness of the 
Company’s external auditor, and overseeing 
the Company’s system of internal controls 
and risk management. 

In this letter I explain to shareholders 
the responsibilities of the Committee, 
highlighting those of particular importance 
this year. The pages following contain more 
detail on the matters considered.

During the year the business has worked 
particularly hard on developing and 
articulating the Group’s Enterprise Risk 
Management Framework and Risk Appetite 
Statement. Given the Group’s renewed focus 
on risk and risk management, the Board 
resolved to formally delegate the oversight 
of risk and systems of risk management 
to the Audit Committee. The Committee’s 
terms of reference were amended and 
adopted accordingly and on 16 October 
2023 the Committee became the Audit & 
Risk Committee. The Audit & Risk Committee 
has continued to carry out a key role 
within the Group’s governance framework, 
supporting the Board in monitoring and 
reviewing the systems for risk management, 
internal control and financial reporting. The 
Committee continues to be responsible for 
oversight of significant financial matters, 
including the Company's tax policies, 
planning and compliance, treasury policies, 
as well as other significant financial matters 
that the Board deems appropriate from time 
to time. 

While the Board remains accountable for 
risk management, the Committee has taken 
responsibility for working closely with Group 
management to ensure that significant 
risks are considered on an ongoing basis 
and that appropriate responsibilities and 
accountabilities for the related controls 
have been set. Extensive work has been 
undertaken to develop an Enterprise Risk 
Management Framework including a risk 
taxonomy and a governance framework 
for both Committee and Board escalation.
The Committee is responsible for apprising 
the Board of pertinent matters and making 
recommendations based on its activities 
and findings at Committee meetings. 

An associated Committee responsibility is to 
review the scope, nature and effectiveness 
of the work of the Internal Audit team, as well 
as ensuring that the business responds to 
the recommendations made.

At the request of the Board, the Committee 
reviewed this Annual Report and advised 
it considers sufficient information has 
been provided to give shareholders a fair, 
balanced and understandable account 
of the business and allow them to assess 
its position and performance, business 
model and strategy. It also assessed the 
Group’s viability, in line with the Code 
requirements, prior to reporting to the Board 
and recommending the Annual Report for 
approval. Further, the Committee ensured 
that the financial performance aspects of 
all communications with shareholders were 
carefully considered.

This was the first full year Internal Audit 
work was completed for the combined 
Group by our in-house internal audit team, 
with additional support provided by our 
co-source partner Deloitte. The scope of 
Internal Audit’s plans was agreed with both 
management and the Committee to support 
the Board in considering the effectiveness 
of controls over significant risks disclosed 
in these accounts. The 2023 internal audit 
plan was approved by the Committee in 
2022 and during an evolving year for the 
combined Group, changes to the original 
audit plan were communicated and 
approved by the Audit & Risk Committee 
accordingly.

More information on the Internal Audit 
reports in 2023 can be found on page 60.

The Committee monitors and reviews 
the effectiveness and key aspects of the 
external audit process, including the annual 
audit plan and audit findings, as well as the 
auditors’ independence and objectivity. 
It also recommends the audit fee to the 
Board and sets the Company’s policy on 
the provision of non-audit services by the 
external auditor. EY UK is the auditor for 
the purposes of the Company preparing 
financial statements as required pursuant 
to the UK Listing Rules and the Disclosure 
and Transparency Rules. EY Gibraltar is 
the Company’s statutory auditor including 
for the purposes of issuing an audit report 
pursuant to the Gibraltar Companies Act 
2014.

We seek to respond to shareholders’ 
expectations in our reporting and would 
welcome feedback. I am available to speak 
with shareholders at any time and shall also 
be available at the Annual General Meeting 
in May 2024 to answer any questions.

MARK SUMMERFIELD
Chair of the Audit & Risk Committee 

26 March 2024

Mark Summerfield 
Chair of the Audit & Risk Committee

KEY ACTIVITIES 2023

•  Continued to support the Board in 

monitoring and reviewing the systems for 
risk management, internal control and 
financial reporting.

•  Reviewed the updated risk register and 

framework. 

•  Approved the internal audit plan for the 
year and received the internal audit 
reports.

•  Reviewed and recommended to the Board 
for approval the FY22 Annual Report & 
Accounts and FY23 interim results.
•  Received reports from the external 

auditors on key audit findings.

•  Reviewed and approved updates to 

policies including the Treasury Policy, 
Whistleblowing Policy, Anti-Bribery & 
Corruption Policy and Business Continuity 
Plan.

•  Oversaw the continuing improvements 
following the UK Gambling Commission 
compliance assessments and remedial 
actions.

MEMBERSHIP IN 2023

Mark Summerfield (Chair)

Anne de Kerckhove 

Limor Ganot 

Andrea Gisle Joosen 

MEETING  
ATTENDANCE

5/5

4/4

4/5

1/1

56

888 HOLDINGS PLCHIGHLIGHTS OF THE COMMITTEE’S WORK DURING THE YEAR:

THE IMPACT OF CHANGES TO 
THE LEGAL AND REGULATORY 
ENVIRONMENT IN WHICH THE 
GROUP OPERATES ON ITS 
BUSINESS, SECTOR AND MARKET, 
TOGETHER WITH THE GROUP’S 
ONGOING ENGAGEMENT WITH 
REGULATORY BODIES

THE ASSESSMENT OF THE RISKS 
FACING THE BUSINESS

TREASURY

The Committee examined management’s assessment of legal and regulatory risks in key 
markets, focusing on any changes in the environment and communication with regulators, 
together with the appropriateness of the Group’s response.

The Committee reviewed the risk registers and the Risk Appetite Statement was updated 
to ensure that it is an accurate and relevant reflection of the Board’s approach to risk 
management. The Committee continues to work with the Chief Risk Officer to embed enhanced 
risk management within the Group. Following the implementation of a new framework the 
Committee became the Audit & Risk Committee in October 2023.

The integration of 888 and William Hill and the appointment of a new Group Treasurer 
prompted a renewed focus on treasury processes, procedures, systems of control, and 
resourcing. The Committee received updates on the progress against improvement objectives 
set by the Group Treasurer and approved a new Group Treasury Policy in 2023.

REVENUE RECOGNITION

The Committee reviewed and considered the Group’s accounting policies as well as the 
application of those policies and the process and control framework and has concluded that 
the Group’s recognition of income is appropriate.

INTEGRATION AND EXCEPTIONAL 
ITEMS

The Committee reviewed the ongoing integration plans; ensuring the structure and governance 
of the programme was appropriate and that controls continue to be maintained throughout 
the integration.

The Committee reviewed the treatment of exceptional items, in particular those associated 
with the integration programme, and agreed with management’s presentation of costs as 
exceptional.

THE VIABILITY STATEMENT AND 
GOING CONCERN STATEMENT 
PREPARED BY MANAGEMENT

The Committee reviewed management’s analysis of the Company’s going concern and 
viability statement, including updated forecasts, downside scenarios including an assessment 
of mitigations available to the Group and a reverse stress test, and advised the Board 
accordingly. The Board has concluded that the Company has adequate resources to continue 
in operational existence for the foreseeable future.

CAPITALISED DEVELOPMENT COSTS

The Committee reviewed management’s assessment of the alignment and enhancement  
of controls to ensure consistent application of IAS 38 across the Group.

THE GROUP’S EXPOSURE TO 
CORPORATION TAX, GAMING 
DUTIES, VAT AND  
SIMILAR TAXES

The acquisition of William Hill and the integration of the two businesses allowed the opportunity 
for the Committee to review the tax arrangements in place within both businesses and approve 
an appropriate tax structure for the Group presented by management. The UK tax strategy 
has been agreed and published on our website and the integration has been planned with 
global tax considerations a key element.

VALUATION OF ASSETS AND 
LIABILITIES 

The Committee reviewed the impairment testing of the goodwill acquired on the William Hill 
acquisition and concurred with management’s view that there were no impairments of  
this goodwill.

THE GROUP’S ANTI-BRIBERY, 
ANTI-MONEY LAUNDERING AND 
WHISTLEBLOWING OBLIGATIONS

The Committee reviewed the Company’s policies to ensure they remain relevant to the 
Company’s business and the regulatory environment in which it operates. The Committee 
received updates on the whistleblowing reports made.

57

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

AUDIT & RISK COMMITTEE CONTINUED

COMMITTEE COMPOSITION

During 2023, the Committee comprised three 
independent Non-Executive Directors, being 
Mark Summerfield, Limor Ganot, Andrea 
Gisle Joosen who joined the Committee in 
September, and Anne de Kerckhove who 
stepped down from the Committee at the 
same time. 

Two members constitute a quorum. The 
Committee requires the inclusion of at least 
one financially qualified member with recent 
and relevant financial experience. The 
Committee Chair fulfilled that requirement.

The Committee has competence relevant to 
the online gaming sector and all members 
of the Committee have an understanding 
of financial reporting, the Group’s internal 
control environment, relevant corporate 
legislation, the functions of internal and 
external audit and the regulatory and 
compliance framework of the business.

Specifically, Mr Summerfield was both 
an auditor and worked within the sector, 
Ms de Kerckhove has extensive strategy, 
entrepreneurial and sector experience, 
and Ms Ganot is both a qualified CPA and 
has extensive experience as a venture 
capital fund manager. Ms Gisle Joosen 
has extensive non-executive and audit 
committee experience. 

In addition to scheduled meetings, the 
Committee Chair met with the Chief 
Financial Officer and the internal and 
external auditors on several occasions. 
Although not members of the Committee, 
the Chair of the Board, Chief Executive 
Officer, Chief Financial Officer and Chief 
Risk Officer attend meetings, together 
with representatives from the internal and 
external auditors. Function heads and other 
members of management are invited to 
attend meetings from time to time.

OUR WORK IN 2023

In planning its work, the Committee has 
reference to the significant risks that may 
have an impact on the financial statements. 
During the year there were no matters where 
there was significant disagreement between 
management, the external auditor and 
the Committee, or unresolved issues that 
required referring to the Board. 

The key matters discussed by the 
Committee during the year were as follows:

Legal and regulatory environment 
The Group operates within an increasingly 
regulated marketplace and is challenged 
by regulatory requirements across all 
areas of its business. This creates risk for 
the Group as non-compliance can lead to 
financial penalties, reputational damage 
and the loss of licences to operate. As 
part of this process, the Board and Audit 
& Risk Committee received updates from 
management and discussed follow-up 
actions in response to regulatory matters 
relating to customer activity in prior periods. 
The Group manages its regulatory risk 
with input from its legal advisers in order 
to operate its business in compliance 
with relevant regulatory requirements. The 
Group works with its lawyers and Chief Risk 
Officer to produce regular updates so that 
the Board and Audit & Risk Committee 
understand what is happening in the 
regulatory landscape.

During 2023, the whole Board received 
regulatory briefings from the Company’s 
lawyers, and the Committee reviewed 
updates on the management of regulatory 
risk from the Chief Risk Officer, as well 
as reviewing the status of litigation and 
regulatory reviews involving the Group and 
the related accounting for the Group’s 
obligations in the financial statements. 
Please refer to note 22 of the financial 
statements for further detail on Austria and 
Germany player litigation specifically.

The Audit & Risk Committee continues to 
have a key role working with the Board 
in overseeing the Company’s systems of 
internal control following the Company’s 
response to the UK Gambling Commission 
compliance assessments. Although all 
remediation actions were executed by 
management in response to the Gambling 
Commission’s findings, the Group continues 
to develop and make improvements to the 
Group’s governance framework. 

A proactive approach to risk management 
was exemplified through the self-
identification and internal escalation of 
historic potential AML deficiencies relating 
to VIP accounts. Following a thorough 
investigation to resolve any historic VIP 
account concerns, confirmation was 
received from the Gibraltar Gambling 
Division on 20 October 2023, stating that 
all 'AML and CFT processes, systems 
and controls are now considered to be 
satisfactory'.

Regulatory mapping
As part of the development of the Group's 
enterprise risk management framework, 
the Company engaged KPMG to perform 
an international risk and control mapping 
exercise to help the Company better 
understand its regulatory obligations, 
the risks faced, and the presence and 
adequacy of controls to mitigate them. More 
information can be found in the risk report 
on pages 30 to 41.

Taxation
The Board oversees and sets the Group’s 
tax strategy and evaluates tax risk. In 
undertaking this task, the Group’s internal tax 
team is supported by external legal and tax 
advisers.

During the year, the Group’s Head of Tax 
kept the Board and Audit & Risk Committee 
apprised of both existing and emerging tax 
risks as well as an assessment of the tax 
risks across the enlarged Group, in particular 
as the organisational design of the Group 
continued to evolve.

In 2023, the Board and Audit & Risk 
Committee discussed the Group’s tax-
related matters including the Group’s tax 
footprint in each territory and its alignment 
with value creation. The tax impact of 
organisational and operational change 
across the business was, and continues to 
be, kept under close review. The Committee 
noted that the Group registered for taxes 
in relevant jurisdictions in order to ensure 
timely reporting and payment on the correct 
basis, while reserving its position concerning 
contesting possible existence of a liability in 
appropriate cases. For further information, 
see notes 9 and 26 to the financial 
statements.

Goodwill and impairment reviews
As set out in note 12 to the consolidated 
financial statements, the Group has 
significant goodwill and other intangible 
assets identified on acquisition relating to 
the acquisition of William Hill. 

The Committee reviewed the cash flow 
forecasts supporting the carrying value 
of goodwill and other intangible assets, 
including the key assumptions and estimates 
as well as the impact of the recent and 
potential regulatory developments and 
the impact of the external economic 
environment on discount rates. There 
were no impairments noted relating to the 
goodwill recognised in the current year.

The Committee reviewed whether there 
were other triggers for impairment across 
the remainder of the Group. No impairment 
indicators were noted, and there were no 
indicators suggesting a need for impairment 
reversal.

58

888 HOLDINGS PLCRevenue recognition and development 
costs capitalisation
Revenue recognition and the capitalisation 
of development costs are areas of material 
risk in relation to the preparation of the 
financial statements. The Committee has 
considered the Group’s accounting policies 
in these areas as well as the application 
of those policies and the process and 
control framework and has concluded 
that the Group’s recognition of income 
and capitalisation of development costs is 
appropriate.

IT systems
The Group’s IT systems are complex, and 
the majority of customer-facing systems 
are predominantly developed in-house. 
The integration of corporate IT systems 
between 888 and William Hill is progressing 
well with the successful migration of the 
two separate operating systems on to one 
tenant. The success of the business relies 
on the development of IT platforms that 
are innovative and appealing to customers. 
In addition, the integrity and security of 
the IT systems are vital from a commercial 
standpoint as well as to ensuring a robust 
control environment. The 888 and William 
Hill businesses operate on different ERP 
finance systems. As part of the ongoing 
integration of 888 and William Hill post-
acquisition, a project was launched to 
align the ERP systems of both businesses. 
Using a best practice approach, it was 
agreed that the project would draw on the 
expertise of the business to also integrate 
improved automation and connectivity with 
other business platforms as part of the new 
system. The Committee has considered this 
within the context of the preparation of the 
financial statements and notes the transition 
onto one ERP finance system as part of the 
integration programme is progressing.

The Audit & Risk Committee oversaw internal 
audit’s continuing review of the Group’s 
cyber incident response capability and as 
an outcome of this process the Company’s 
ISO 14001 accreditation was maintained in 
2023.

Internal controls and risk management
The Board has overall responsibility for 
ensuring that the Group maintains a sound 
system of internal control. There are inherent 
limitations in any system of internal control 
and no system can provide absolute 
assurance against material misstatements, 
loss or failure. Equally, no system can 
guarantee elimination of the risk of failure 
to meet the objectives of the business. 
Against this background, the Committee 
has, together with the Board, developed 
and maintained an approach to risk 
management that incorporates risk appetite 
and tolerance, the framework within which 
risk is managed and the responsibility and 
procedures pertaining to application of the 
policy.

Enterprise Risk Management Framework
The Group’s Enterprise Risk Management 
Framework is an infrastructure divided into 
five distinct categories 

1.    Risk Governance; 

2.   Risk Accountability;

3.   Risk Strategy;

4.   Risk Appetite; and

5.   Risk Culture.

The risk management governance 
framework is in place to oversee and 
manage all business activities, and it aligns 
risk strategy with the Group’s overall goals 
and objectives. The Group’s approach to risk 
is underpinned by a defined set of principles 
to guide and direct risk appetite, which have 
been agreed by the Board. During the year, 
the Board Risk Appetite Statement was 
redefined and is accompanied by key risk 
indicators and clear tolerance thresholds.

The Committee assessed the key priorities 
for 2024 and believes that they promote a 
strong risk culture which ensures the Group’s 
operations remain sustainable.

The Group is proactive in ensuring that 
corporate and operational risks are 
identified, assessed and managed by 
identifying suitable controls. A corporate 
risk register is maintained by the Chief Risk 
Officer. 

A description of the principal risks is set out 
in the Risk Report on pages 36 to 41.

The Board, supported by the Audit & Risk 
Committee, has confirmed that it has 
carried out a robust assessment of the 
principal risks facing the Group, including 
those which threaten its business model, 
future performance, solvency or liquidity.

In addition to the matters above, the work of 
the Committee during the year included: 

•  Reviewing the draft interim and annual 

reports and considering:

1.    The accounting principles, policies and 
practices adopted and the adequacy 
of related disclosures in the reports;

2.   The significant accounting issues, 
estimates and judgements of 
management in relation to financial 
reporting;

3.   Whether any significant adjustments 
were required arising from the audit;

4.   Compliance with statutory tax 

obligations and the Company’s tax 
policy;

5.   Whether the information set out in 

the Strategic Report was balanced, 
comprehensive, clear and concise and 
covered both positive and negative 
aspects of performance; and

6.   Whether the use of 'alternative 

performance measures' obscured IFRS 
measures.

•  Meeting with internal and external 

auditors, both with and in the absence of 
the Executive Directors.

•  Reporting to the Board on how it has 

discharged its responsibilities.

•  Making recommendations to the Board in 
respect of its findings in respect of all of 
the above matters.

•  Review and approval of the external audit 

fee.

•  Oversight of the audit tender process.

The Board considers that the processes 
undertaken by the Audit & Risk Committee 
continue to be appropriately robust and 
effective and in compliance with the 
guidance issued by the FRC.

The Committee believes that appropriate 
internal controls are in place throughout the 
Group. A new Target Operating Model has 
been developed to ensure that there are 
clear lines of responsibility, and the most 
effective control processes are in place 
across both businesses. The Committee also 
believes that the Company complies with 
the FRC Guidance on Risk Management, 
Internal Control and Related Financial and 
Business Reporting.

59

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

AUDIT & RISK COMMITTEE CONTINUED

PERFORMANCE OF AUDIT & RISK 
COMMITTEE

The Audit & Risk Committee’s performance 
was evaluated as part of the external Board 
evaluation in 2023 as detailed on page 50. 
The overall conclusion of the review was 
that the Committee remains effective in 
discharging its functions and reporting to 
the Board and the recommended change to 
include Risk within the Committee’s area of 
responsibility has been completed.

INTERNAL AUDITORS

The Internal Audit team provides 
independent assurance over the Group’s risk 
management and internal control processes 
to the Board via the Audit & Risk Committee. 
The Audit & Risk Committee reviewed 
and monitored the internal audit plan in 
accordance with the principal risks to the 
business. The Committee reviewed reports 
from the in-house Internal Audit team in 
relation to all internal audit work carried out 
during the year and monitored responses 
and follow ups by management to internal 
audit findings. During 2023, the Committee 
received reports on:

•  UK AML
•  GAMSTOP 888
•  Delivering compliance for new technology
•  Cyber security
•  888 UKGC Action Plan
•  Graph QL 
•  Ad-hoc investigations

The 2024 risk-based audit programme 
was reviewed and approved by the Audit 
& Risk Committee in January 2024. Any 
changes to this agreed audit programme 
will be communicated to the Audit & Risk 
Committee and will require its approval. 

•  The Group’s Finance department, 

Director of Investor Relations, Company 
Secretary and legal advisers initiate the 
process in coordination with the Group’s 
public relations advisers, focusing on 
main themes and financial trends which 
primarily inform the Chair’s Statement, 
Strategic Report and Business & Financial 
Review. The draft statements are then 
reviewed, and comments provided by 
Group senior management. Input was 
also provided by the Company’s Risk 
team, Reward team and remuneration 
and ESG consultants.

•  The Group’s Company Secretary leads 

the process of compiling the relevant legal 
and corporate governance sections, and 
obtains input from Group legal advisers, 
senior management and Board members 
as required.

•  The Group’s Risk team drafts the risk 

report supported by legal advice received 
by the Group and developments in 
relevant risks and risk discussions held by 
the Board.

•  The Group’s Reward team drafts  

the Directors' Remuneration Report 
(including the Remuneration Policy) 
which is then reviewed by the Group’s 
remuneration advisers and the 
Remuneration Committee.

•  The Group’s Finance department prepares 
the accounts. These are audited by the 
Company’s auditors, who check amongst 
other matters that the Group has given 
appropriate attention to any relevant 
changes in accounting policies.
•  The Group’s CFO, Group Financial 
Controller and Director of Investor 
Relations review the entire Annual Report 
& Accounts and lead an iterative process 
pursuant to which the relevant internal and 
external stakeholders review and provide 
comments.

•  The draft Annual Report & Accounts  
is presented to the Committee, which 
is also in possession of a detailed 
report from the external auditor, where 
a detailed discussion is held regarding 
key disclosures and the Committee’s 
recommendations are provided to  
the Board.

•  The Annual Report & Accounts is finally 
reviewed by the full Board for approval.

•  Adequate time is given to each of 

the above steps to allow for full and 
meaningful review.

GOING CONCERN AND FINANCIAL 
VIABILITY

During 2023, the Committee reviewed the 
appropriateness of adopting the going 
concern basis of accounting in preparing 
the full year financial statements, and 
assessed whether the business was viable 
in accordance with the Code. As part of 
the assessment, the Committee closely 
scrutinised the Group’s major risks, both 
individually and how they might occur in 
combination, their financial impact, how 
they are managed, the availability of finance 
and the appropriate period for assessment. 
This included detailed modelling of the 
Company’s assumptions underlying its 
forecast.

In its going concern assessment, the 
Directors have considered a range of 
plausible downside scenarios as well as 
considering separate reverse stress tests. 
It has also considered the further actions 
available to the Group to conserve cash 
to mitigate the impact of any severe but 
plausible downside scenarios occurring.

The Committee challenged the identification 
of these scenarios linked to significant risks 
and the assumptions comprising the viability 
analysis carried out by management and 
deemed appropriate the going concern 
basis of accounting and disclosure around 
both going concern and the viability 
statement. The Group’s viability statement is 
on page 42.

FAIR, BALANCED AND UNDERSTANDABLE

The Committee considered whether the 
2023 Annual Report is fair, balanced and 
understandable, and whether it provides the 
necessary information to shareholders to 
assess the Group’s performance, business 
model and strategy. The Committee 
considered management’s assessment of 
items included in the financial statements 
and the prominence given to them and 
ensured it followed a framework which 
supports the inclusion of key messaging, 
market and segment reviews, performance 
overviews, principal risks and other 
governance disclosures. The Committee 
also ensured that sufficient forward-looking 
information was provided, and a balance 
made between describing potential 
challenges and opportunities.

The Committee and subsequently the 
Board are satisfied that, taken as a whole, 
the 2023 Annual Report & Accounts are 
fair, balanced and understandable. The 
Committee ensured the steps undertaken 
by management were performed such that 
the Annual Report & Accounts remain fair, 
balanced and understandable including the 
following processes:

60

888 HOLDINGS PLCFollowing a rigorous tender process 
with two bidding firms, the Selection 
Committee recommended that EY 
remain as the Company’s auditors. In 
August 2023 the Audit & Risk Committee 
accepted the proposal and made a formal 
recommendation which was approved by 
the Board and the re-appointment of EY will 
be put to shareholders at the 2024 AGM.

The Committee notes and confirms 
compliance with the other provisions of the 
Competition & Markets Authority Order 2014 
in respect of statutory audit services for 
large companies.

AUDIT AND NON-AUDIT WORK

The Audit & Risk Committee remains 
mindful of the attitude investors have to 
auditors performing non-audit services. The 
Committee has clear policies relating to the 
auditors undertaking non-audit work and 
monitors and approves the appointment of 
the auditors for any non-audit work involving 
fees above £25k, with a view to ensuring that 
non-audit work does not compromise the 
auditors’ objectiveness and independence. 
The Committee is committed to ensuring 
that fees for non-audit services performed 
by the auditors will not exceed 70% of 
aggregate audit fees measured over a 
three-year period.

Fees payable to the auditor for audit and 
non-audit services are set out in note 5 to 
the financial statements on page 120.

EXTERNAL AUDITORS

EY has been the Company’s external 
auditor since appointment in 2014 and 
re-appointment in 2023. The partners 
responsible for the external audit are 
Dale Cruz, a partner in EY’s Gibraltar 
office, and Marcus Butler, a partner in EY’s 
London office. Dale and Marcus have been 
responsible for 888’s audit since 2023 and 
2021 respectively.

The Committee has reviewed the 
performance of EY in relation to the 
Group audit, a process which involved 
all Board members and senior members 
of the Group’s Finance function. Specific 
consideration was given to: 

•  Ensuring that safeguards put in place by 

the auditor against independence threats 
are sufficient and comprehensive;

•  Ensuring that the quality and 

transparency of communications from the 
external auditors are timely, clear, concise 
and relevant and that any suggestions 
for improvements or changes are 
constructive;

•  Determining whether they had exercised 
professional scepticism, with regards 
to the reliability of evidence provided, 
the appropriateness and accuracy of 
management responses to questions, 
considering potential fraud and the 
need for additional procedures and the 
willingness of the auditor to challenge 
management assumptions; and

•  Considering whether the quality of the 

audit engagement team is sufficient and 
appropriate — including the continuity of 
appropriate industry, sector and technical 
expertise.

Feedback is provided to the external auditor 
by the Audit & Risk Committee through one-
to-one discussions between the Chair of the 
Audit & Risk Committee and the audit firm 
partner. Each year, the results of the review 
of the EY audit practice by the regulator are 
discussed with the audit team to determine 
the relevance to the Group’s audit and how 
the team needs to respond.

The conclusions reached by the Committee 
were that EY had performed the external 
audit in a professional manner, and it was 
therefore the Committee’s recommendation 
that the reappointment of EY be proposed 
to shareholders at the Annual General 
Meeting to be held in May 2024.

The Committee reviewed the reports 
prepared by the external auditors 
on key audit findings and any 
significant deficiencies in the financial 
control environment, as well as the 
recommendations made by EY to 
improve processes and controls together 
with management’s responses to those 
recommendations. EY highlighted a 
small number of specific internal control 
weaknesses and management committed to 
making appropriate changes to controls in 
the areas highlighted by EY.

AUDIT TENDER

During the year, the Company undertook 
an audit tender exercise. The audit contract 
was last tendered for the year ended 
31 December 2014 and no contractual 
obligations existed that acted to restrict the 
Audit & Risk Committee’s choice of external 
auditors. Under the EU Audit Regulation 
and the Competition and Markets Authority 
'The Statutory Audit Services for Large 
Companies Market Investigation (Mandatory 
Use of Competitive Tender Processes and 
Audit Committee Responsibilities)' Order 
2014, the Company was required to run 
a competitive tender process in respect 
of auditor appointment no later than 31 
December 2023. 

The Audit & Risk Committee led the audit 
tender process, which included the approval 
of the plan for the audit tender, late in 2022, 
nominating a Selection Committee led by 
the Chair of the Audit & Risk Committee and 
comprised another non-executive director, 
the CFO, and the Group Financial Controller.

The tender process included two bidding 
firms and involved the setup of a data room; 
a formal process for submitting requests 
and queries for further information and 
a range of meetings with the Board and 
senior management including a number of 
meetings with the Chair of the Audit & Risk 
Committee as well as meetings with the 
Executive Chairman and a Non-Executive 
Director. Both bidding firms were given 
access to the same members of the Board 
and management and the same data 
across the tendering process.

The Selection Committee was responsible 
for ensuring that transparent and non-
discriminatory selection methods were 
effectively applied when evaluating the 
audit proposals. The Selection Committee 
used criteria including strength of team; 
understanding of industry and business; 
audit quality; and technical expertise 
and value for money in order to inform its 
decision. 

61

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

REMUNERATION COMMITTEE

DEAR SHAREHOLDER,

REMUNERATION OUTCOMES FOR 2023

2023 was a year of transition for our 
executive leadership team and our bonus 
arrangements were structured taking this 
into account. 

As explained in last year’s Remuneration 
Report, our former CFO, Mr Dafna, remained 
with the business on the departure of our 
former CEO, Mr Pazner, and was entitled to 
a bonus for 2023 of up to 150% of salary, 
based 60% on Group operational targets 
(revenue, EBITDA, EBITDA margin, regulatory 
compliance and an ESG scorecard with 50% 
safer gambling, 25% environmental and 25% 
employee engagement) and 40% on key 
integration objectives (40% operational cash 
flow and the remainder integration priorities). 

The maximum bonus opportunity for our new 
CEO, Mr Widerström, was 150% of salary pro-
rated to his appointment to the Board on 16 
October 2023. His annual bonus was based 
solely on the Group operational element of 
the bonus, reflecting him joining the Board in 
the last quarter of the year.

While there was strong performance 
against the regulatory compliance and 
ESG scorecard elements of the Group 
operational bonus metrics, the targets 
for the financial metrics were not achieved.
For 2023 a hurdle mechanism was in place 
such that no bonus would be payable if 
performance against the adjusted EBITDA 
metric was below 90% of target, irrespective 
of performance against other operational 
targets. This hurdle threshold was not met 
and as a result, the Committee agreed 
that no bonus would be payable in respect 
of any of the Group operational targets. 
Therefore, no bonus is payable to our CEO 
for 2023. 

For our former CFO, Mr Dafna, there was 
no bonus paid for the Group operational 
element which accounted for 60% of his 
total bonus. However, there was strong 
performance achieved against the 40% of 
the bonus based on operational cash flow 
and our integration priorities of restructuring 
and effective leadership of the finance 
team and effective contribution to, and 
management of, the integration programme. 

I am pleased to present the Directors’ 
Remuneration Report for the year ended 
31 December 2023, my first as Chair of the 
Remuneration Committee following my 
appointment in May 2023, succeeding Anne 
de Kerckhove, who remains a member of the 
Committee. This report sets out:

•  my statement on the activities and 

decisions of the Remuneration Committee 
during the year; 

•  the new Directors’ Remuneration Policy 
which will be put to shareholder vote at 
our AGM on 13 May 2024; and

•  the Annual Report on Remuneration, which 
explains how the Directors’ Remuneration 
Policy was implemented in 2023 and  
how the new policy will be implemented 
in 2024.

As a company incorporated in Gibraltar, 
888 Holdings Plc is not bound by UK law 
or regulation in the area of directors’ 
remuneration to the same extent that it 
applies to UK incorporated companies. 
However, by virtue of 888’s Premium Listing 
on the London Stock Exchange and 
reflecting the Committee’s approach to 
good governance and investor expectation, 
we have prepared this report in line with the 
requirements of the Directors’ Remuneration 
Reporting regulations. 

OVERVIEW OF 2023

2023 has been another year of change for 
the Group. 

We were delighted to welcome Per 
Widerström as our new Chief Executive 
Officer on 16 October 2023 and Sean 
Wilkins as our new Chief Financial Officer 
on 1 February 2024. We are confident that 
our new executive team have the right skills 
and capability to lead the Group through 
our recovery plan and deliver the Group's 
strategic value creation plan. These factors 
have shaped the Executive Directors’ 
remuneration packages for the year ahead 
as set out later in my letter.

Whilst financial performance has been 
disappointing, the Group has made 
significant and ongoing improvements to  
the sustainability and quality of the mix of 
the business in addition to strong double 
digit active customer growth providing 
strong foundations for our recovery and 
growth plans. This has been the context 
in which the Committee has reviewed 
remuneration outcomes for the year and 
considered metrics and target setting for  
the year ahead.

Andrea Gisle Joosen 
Chair of the Remuneration Committee

MEMBERSHIP IN 2023

Andrea Gisle Joosen  
(Chair from 23 May)

Anne de Kerckhove

Limor Ganot

Mark Summerfield 
(until 26 September)

MEETING  
ATTENDANCE

1/2

4/4

3/4

2/2

62

888 HOLDINGS PLCIn determining the performance against 
the integration element, the Committee 
noted the successful execution of synergies 
during 2023, including the transformation 
of the Group’s finance function achieving 
a significant reduction in cost while 
maintaining engagement. Operational cash 
flow has been appropriately controlled with 
no use of retained cash flow throughout 
the year, a critical target for the Board 
to ensure sufficient capital is available 
for investment in growth. Integration and 
transformation costs have also been 
kept well within budget, further freeing 
up capital. As a result, the integration 
objectives have been assessed to be met 
in full. The Committee considered whether 
this outcome was appropriate taking 
into account the crucial role the CFO has 
played in 2023, during a year of instability 
with significant headwinds, to integrate the 
business following the acquisition of the 
non-US William Hill business in 2022 and 
deliver synergies and cost savings across 
the Group. The CFO’s contributions during 
2023 have been significant in setting the 
foundation for future long-term sustainable 
growth and profitability for the Group. Taking 
these matters into account the Committee 
concluded that it was appropriate that Mr 
Dafna should receive the formulaic outcome 
of this part of the bonus noting that there 
was no payment under the Group objective 
element. As a result, Mr Dafna will receive 
a bonus payment of 40% of the maximum 
bonus opportunity. While Mr Dafna stood 
down from the Board on 2 October 2023, 
he remained an employee working within 
the business until 31 December 2023 and 
there is therefore no bonus pro-ration. 

The LTIP award granted in 2021 was 
based 50% on relative TSR performance 
and 50% on adjusted EPS performance 
measured over three financial years to 
31 December 2023. As disclosed in last 
year’s Remuneration Report, the base EPS 
for this award was rebased to reflect the 
performance of the combined business 
following the acquisition, and no changes 
were made to the performance target range 
of 3% to 9% CAGR. As a result of adjusted 
EPS of 10.7p and TSR performance below 
threshold against the sector peer group, the 
award granted to Mr Dafna will lapse in full. 

BOARD CHANGES AND REMUNERATION 
ARRANGEMENTS FOR OUR NEW CEO  
AND CFO

Our CEO, Mr Widerström’s salary has been 
set at £676,000, which is in line with the 
salary of his predecessor reflecting his 
significant experience in the online gaming 
industry, pension of 5% of salary and 
benefits in line with policy. Mr Widerström’s 
annual bonus opportunity is 150% of salary, 
representing a reduction of 50% of salary to 
his predecessor, and an LTIP opportunity of 
200% of salary. A single relocation payment 
has been made to facilitate Mr Widerström’s 
move from Sweden to the UK, the net 
amount of which is repayable if he resigns 
and leaves the business within two years of 
appointment. 

Following Mr Widerström’s appointment, 
Lord Mendelsohn resumed his position as 
Non-Executive Chair having acted as interim 
Executive Chair since 30 January 2023 when 
the former CEO stepped down from the 
Board. 

Our new CFO, Mr Wilkins’ annual salary 
has been set at £430,000, which the 
Committee has assessed to be the market 
rate for the role at the time of appointment. 
The salary represents an increase to his 
predecessor’s salary which the Committee 
considers to be appropriate, noting that the 
salary of our former CFO was significantly 
below market and Mr Wilkins' extensive 
experience in the sector and in CFO roles 
at both private and public companies. 
Mr Wilkins will receive a pension of 5% of 
salary and benefits in line with policy. Mr 
Wilkins’ annual bonus opportunity for 2024 
is 125% of salary, representing a reduction 
of 25% of salary in comparison with his 
predecessor, and an LTIP opportunity of 
175% of salary, representing an increase 
of 25% of salary in comparison with his 
predecessor. The Committee believes that 
the overall package, including the decrease 
in annual bonus opportunity and increase 
in LTIP award level, aligns our new CFO to 
shareholder interests and the long-term 
priorities of the business as we look to 
grow and drive value creation in the 
coming years. 

Mr Dafna, former CFO, stepped down from 
the Board on 2 October 2023 and left the 
business on 31 December 2023. Full details 
of his remuneration are set out in the main 
body of this report. 

Andria Vidler, independent Non-Executive 
Director stepped down from the Board 
and as Chair of the ESG Committee on 30 
September 2023. Non-Executive Director 
fees were paid to the date she stepped 
down from the Board. 

REMUNERATION POLICY REVIEW

During the year the Committee spent time 
reviewing the Remuneration Policy ahead 
of the next triennial policy vote at the 2024 
AGM. The conclusion of this review was 
that the current structure, subject to limited 
refinements, remained appropriate in light of 
our strategy. The limited changes proposed 
facilitate the operation of the policy in 
the coming years and in respect of bonus 
deferral, align to best practice. The key 
changes to the policy are:

•  Changing bonus deferral such that one-
third of any bonus paid will be deferred 
for a period of two years. The deferral is 
structured so that one-third of the bonus 
earned (net of tax) is used to buy shares 
which are subject to a holding period of 
two years. The shares are therefore not 
forfeitable on cessation for any reason but 
will be subject to clawback for the holding 
period. Previously, the policy required 
deferral of bonus over 100% of salary in 
three equal tranches over one, two and 
three years. 

•  The inclusion of an exceptional LTIP award 
limit of 300% of salary. The Committee 
has no current intention to use this 
exceptional limit but wants to ensure 
that the policy is future proofed for the 
three-year policy period, and it has the 
flexibility in exceptional circumstances to 
use this higher award level to incentivise 
the Executive Directors to deliver our 
significant turnaround and value creation 
plans during the next three-year policy 
life. The normal maximum award level 
will remain at 200% of salary, and award 
levels will not be increased above this 
without prior shareholder consultation. 

•  There are some minor changes of a 
housekeeping nature to include: 
 – amending the policy wording for the 
LTIP to enable the inclusion of non-
financial and ESG measures;
 – removing the maximum pension 

contribution rate of 15% of salary to 
specify that pension is capped at the 
workforce rate from time to time. The 
Executive Directors currently receive a 
pension contribution of 5% of salary, 
which is aligned to the UK workforce;
 – providing that Executive Directors are 
eligible to participate in all-employee 
share plans on the same terms as 
employees, following the successful 
launch of our SAYE Sharesave scheme 
in 2023;

63

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

REMUNERATION COMMITTEE CONTINUED

REMUNERATION POLICY REVIEW 
CONTINUED

 – amending the way in which the 

shareholding guideline is achieved so 
that Executive Directors have a period 
of five years from appointment to meet 
the requirement; and

 – additionally, some minor wording 

changes have been made to reflect 
operational changes following the 
acquisition of the UK business of William 
Hill, and that our Executive Directors are 
now based in the UK.

IMPLEMENTATION OF UPDATED  
POLICY FOR 2024

Base salaries for the Executive Directors 
were set on appointment and therefore no 
changes to salaries will be made for 2024. 
As such, the Executive Directors' first salary 
review date will be 1 April 2025.

The annual bonus opportunity will be 150% 
of salary for the CEO and 125% of salary for 
the CFO with LTIP awards of 200% and 175% 
of salary, respectively. 

With the appointment of our new executive 
team, and the CEO’s strategic review 
and recovery and value creation plan, 
the Committee has considered carefully 
how to ensure that incentive measures 
support our business strategy. The annual 
bonus for 2024 is based on a mix of key 
financial and strategic measures which 
underpin our value creation plan: 20% on 
revenue, 20% on adjusted EBITDA, 15% on 
leverage using net debt to adjusted EBITDA 
ratio, 25% on strategic objectives, 10% on 
personal objectives and 10% on an ESG 
scorecard split 50% to safer gambling, 
25% to environmental impact and 25% 
to employee engagement. The strategic 
objective element of the bonus is focused 
on delivery of the key strategic initiatives 
of our value creation plan. The personal 
objective element is focused on a range of 
important priorities not explicitly included 
in the Group bonus measures including the 
transformation programme and desired shift 
in organisational culture. The Committee has 
considered carefully the balance and focus 
of the annual bonus metrics across our key 
priorities for the year ahead. We have not 
included a specific regulatory compliance 
measure for 2024 but the Committee will 
scale back the formulaic outcome of the 
bonus if it has significant compliance 
concerns, including but not limited to 
issues either raised by, or reportable to, the 
regulator of any market. In line with the new 
policy, one-third of any bonus earned will 
be used to purchase Company shares that 
cannot be sold for a period of two years. 

64

888 HOLDINGS PLCCONCLUSION

The Committee has considered the 
operation of the policy for 2023 and is 
comfortable that remuneration outcomes 
are appropriate in the context of a critical 
year for the Group, and that the policy has 
operated as intended. 

The proposed changes to policy, and the 
way the policy will be operated for 2024, are 
considered to be aligned with strategy going 
forward as we look to grow and drive value 
creation in the coming years.

I hope you will find this report helpful 
and informative, and I look forward to 
shareholders’ support for the shareholder 
resolution on this Remuneration Report 
excluding the Directors’ Remuneration Policy 
and the separate resolution for the Directors’ 
Remuneration Policy at our forthcoming 
Annual General Meeting.

I am available for any questions or queries 
you may have and can be reached through 
our Company Secretary.

ANDREA GISLE JOOSEN

Chair of the Remuneration Committee

26 March 2024

The performance measures and weightings 
for the LTIP have also been reviewed, with 
50% continuing to be based on relative 
TSR, split equally between a bespoke sector 
peer group and the FTSE 250 excluding 
investment trusts. The remaining 50% will 
be based on a new measure of net value 
creation for shareholders which combines 
our focus on growth and value creation 
with reducing net debt. This measure 
replaces the earnings per share metric 
used in previous LTIP awards as it provides 
specific focus on our combined priorities 
of profit growth and debt reduction. The 
Committee is in the process of finalising 
the performance targets for the net value 
creation element and they will be disclosed 
in the RNS at the time of grant.

SHAREHOLDER ENGAGEMENT 

As part of our policy review, I have reached 
out to our largest shareholders to provide 
them with the opportunity to meet with 
me as the new Committee Chair and to 
provide feedback on our policy proposals. 
Responses from shareholders have 
been limited and I remain available to 
shareholders if they would like to discuss our 
new policy or our approach to remuneration 
more broadly. Those shareholders that 
have provided feedback have been 
overall supportive of the Committee’s 
approach, understanding the need to align 
remuneration to our recovery and value 
creation plan.

WIDER WORKFORCE REMUNERATION

The Committee continues to review and 
consider the pay arrangements for our 
workforce, particularly given continuing 
inflationary pressures on household 
incomes and our cost reduction exercise.
The workforce salary increase for 2024 is 
budgeted at 3%, excluding UK retail where 
rates of pay will be increased to align with 
the 2024 National Living Wage. 

We were pleased to launch our all-
employee Sharesave share option scheme 
in September 2023, with employees globally 
invited to participate in the scheme and 
share in the future success of the business 
through the purchase of shares offered at 
a discount to the market price. We were 
delighted that over 2,000 colleagues 
participated in the Sharesave scheme. The 
scheme was shortlisted in four categories at 
the 2023 ProShare Awards, winning for Best 
Employee Share Plan Outcome Following A 
Major Corporate Change. 

65

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT

888 Holdings 2024 Directors’ Remuneration Policy 
The Directors’ Remuneration Policy set out below is subject, as a company incorporated in Gibraltar, to an advisory shareholder vote at the 
2024 AGM on 13 May 2024 and, subject to approval, the policy is intended to apply for a period of up to three years from that date.

DECISION-MAKING PROCESS FOR DETERMINATION, REVIEW AND IMPLEMENTATION OF POLICY

The review of the policy is carried out by the Remuneration Committee, in the absence of the Executive Directors, where appropriate, 
to manage potential conflicts of interest, and with the advice of our remuneration consultant. The Committee’s review process includes 
consideration of how the current policy aligns to and supports the business strategy, market practice, regulation and governance 
developments as well as wider pay context, such as Group reward arrangements. The Committee also considers the guidelines of 
shareholder representative bodies, proxy agencies and investor expectations and as part of the review process our largest shareholders 
are consulted. 

As part of the policy review, engagement with our shareholders and proxy agencies will include the operation of the policy for the year 
ahead. There will also be engagement where no changes to the policy are being made but significant changes are being considered to the 
operation of the policy.

The base salary increases and broader remuneration arrangements, including pension provision, for the wider workforce are considered by 
the Committee when determining and implementing the remuneration policy for the Executive Directors. 

The implementation of the policy is considered annually by the Committee for the year ahead in light of the strategic priorities. Incentive 
metrics and target scales are also reviewed and recalibrated as necessary based on a number of internal and external reference points to 
ensure that they remain appropriate.

CHANGES TO THE REMUNERATION POLICY

A summary of the changes to the policy are set out below.

The policy is presented with updated wording and format to align with best practice, noting that the overall policy has not been updated 
as a whole since its original introduction in 2016. However, only limited substantive changes have been made within this new format. 

•  Introducing an exceptional maximum LTIP award level of 300% of salary. The normal maximum award level of 200% of salary is 

unchanged.

•  Updating our approach to annual bonus deferral so that one third of any bonus paid will be deferred for a period of two years, rather 
than only bonus over 100% of salary. One third of the (net of tax) bonus is used to buy shares in 888 which are subject to a holding 
period of two years. These shares are not forfeit on cessation of employment, but clawback continues to apply.

•  Removal of the maximum pension opportunity of up to 15% of salary, with wording to confirm pension is capped at the workforce rate.
•  Clarification that the range of performance measures that can be used under the LTIP includes non-financial and environmental, social 

and governance (ESG) measures.

•  Inclusion of the opportunity to participate in any all-employee share plan on the same terms as employees, set up by the Company.
•  Changing the way in which the shareholding requirement is achieved such that Executive Directors will be expected to retain shares from 

incentive awards so that they are able to meet the shareholding requirement within five years of appointment to the Board. 

•  Additionally, some minor wording changes have been made to reflect operational changes following the acquisition of William Hill, and 

that our Executive Directors are now based in the UK, for example salary increases being usually effective 1 April.

ALIGNMENT OF THE POLICY WITH UK CORPORATE GOVERNANCE CODE PROVISION 40

CLARITY

SIMPLICITY

RISK

The policy and the way it is implemented is clearly disclosed in this policy section of the Remuneration Report 
and in the Annual Statement. The Committee consults with shareholders on the design of the policy and any 
changes to its implementation.

The policy is simple and straightforward, based on a mix of fixed and variable pay. The annual bonus and LTIP 
include performance conditions which are aligned with key strategic objectives of the business.

Performance targets for the incentive schemes provide appropriate rewards for stretching levels of performance 
without driving behaviour which is inconsistent with the Company’s risk profile. Reputational risk from a perception 
of 'excessive' payouts is limited by the maximum award levels set out in the policy and the Committee’s discretion 
to adjust formulaic remuneration outcomes. To avoid conflicts of interest, no Executive Director or other member 
of management is present when their own specific remuneration is under discussion.

PREDICTABILITY

The policy includes full details of the individual limits in place for the incentive schemes as well as 'scenario charts' 
which set out potential payouts in the event of different levels of performance.

PROPORTIONALITY There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition, 
the significant role played by incentive/’at-risk’ pay and the presence of malus and clawback provisions ensure 
that poor performance is not rewarded.

ALIGNMENT  
TO CULTURE

The approach to Directors’ remuneration is consistent with the Group’s culture and values, as well as the  
Group strategy.

66

888 HOLDINGS PLCREMUNERATION POLICY TABLE 

BASE SALARY

PAY ELEMENT AND PURPOSE

To recruit, motivate and retain high-calibre Executive Directors by offering salaries at market-
competitive levels. Reflects individual experience and role.

OPERATION

Salaries are normally reviewed annually with any changes normally effective from 1 April. Positioning 
and increases are influenced by:

•  our sector, size and complexity, both in the UK and internationally; 
•  the skills, experience and performance of the individual;
•  changes in responsibility or position;
•  changes in broader workforce salary; and
•  the performance of 888 as a whole.

OPPORTUNITY

Any increase to Directors’ salaries will generally be no higher than the average increase made to the 
workforce. However, a higher increase may be made, for example, where there is a change to role, 
there is additional responsibility or complexity, or in other exceptional circumstances.

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None.

BENEFITS

PAY ELEMENT AND PURPOSE

To provide a market-competitive level of benefits based on the market in which the Executive  
is employed.

OPERATION

The Executive Directors receive benefits which include, but are not limited to, a company car or car 
allowance, health insurance, disability and life assurance.

The Remuneration Committee retains the discretion to be able to include other benefits including (but 
not limited to) relocation expenses and tax equalisation.

Any reasonable business-related expenses can be reimbursed, including the tax thereon if determined 
to be a taxable benefit.

OPPORTUNITY

The maximum will be set at the cost of providing the benefits described. The Remuneration Committee 
reviews benefit offering and cost periodically. 

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None.

PENSION

PAY ELEMENT AND PURPOSE

To provide market-competitive retirement benefits.

OPERATION

Contribution to the Group pension scheme or a cash allowance in lieu of pension.

OPPORTUNITY

Pension contribution rate or cash allowance is in line with the rate applicable to the workforce in the 
country of appointment (currently 5% of salary in the UK).

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None.

67

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL BONUS PLAN

PAY ELEMENT AND PURPOSE

To drive and reward annual performance against financial and non-financial KPIs and to encourage 
long-term sustainable growth and alignment with shareholders’ interests through payment in shares.

OPERATION

The Remuneration Committee will determine the annual bonus payable after the year-end, based on 
an assessment of performance against targets. 

No more than two thirds of the annual bonus will be paid out in cash after the end of the financial 
year. The remaining amount, post-tax, will be used to purchase shares which the Executive is required 
to hold for a period of two years. The holding period continues on cessation of employment.

Malus and clawback provisions will apply up to the date of the annual bonus determination and 
for three years thereafter. Circumstances include if the financial statements of 888 were materially 
misstated, an error occurred in assessing the performance conditions of a bonus, if the Executive 
ceased to be a Director or employee due to gross misconduct, or in an event of corporate failure, 
failure of risk management or reputational damage.

OPPORTUNITY

The maximum annual bonus opportunity is 200% of salary.

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

A range of key financial and non-financial measures, including strategic objectives and ESG measures, 
may be set for the annual bonus. 

The majority of the performance measures will be based on financial performance. 

Performance measures will be set each year taking into account Company strategy.

No more than 25% of the relevant portion of the annual bonus is payable for delivering a threshold 
level of performance, and no more than 50% is payable for delivering a target level of performance 
(where the nature of the performance metric allows such an approach).

The Remuneration Committee may adjust the formula-driven outturn of the annual bonus calculation 
in the event that the Committee considers it appropriate, for example, where it does not reflect 
underlying performance, overall shareholder experience or employee reward outcome.

LONG-TERM INCENTIVE PLAN (LTIP)

PAY ELEMENT AND PURPOSE

Rewards Executive Directors for achieving longer-term performance and sustainable growth for 
shareholders over a longer-term timeframe. Enables Executive Directors to build a meaningful 
shareholding over time and aligns with shareholders’ interests.

OPERATION

Awards can be granted in the form of conditional shares or nil cost options.

Awards will vest at the end of a performance period of at least three years, subject to the satisfaction 
of performance conditions.

The net of tax number of shares that vest will be subject to an additional two-year holding period, 
during which the shares cannot be sold. The holding period continues on cessation of employment.

An additional payment, normally in shares, may be made equal to the value of dividends which would 
have accrued on vested shares. 

Malus and clawback provisions will apply for three years post vesting. Circumstances include if the 
financial statements of 888 were materially misstated, an error occurred in determining award levels 
and assessing the performance conditions of an LTIP, if the Executive ceased to be a Director or 
employee due to gross misconduct, or in an event of corporate failure, failure of risk management or 
reputational damage.

OPPORTUNITY

The exceptional maximum award level is 300% of salary. 

The normal maximum award level is 200% of salary.

The award level will not be increased above the normal maximum award level of 200% of salary 
without shareholder consultation.

68

888 HOLDINGS PLCLONG-TERM INCENTIVE PLAN (LTIP) CONTINUED

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

Awards vest based on a range of financial, total shareholder return and non-financial measures, 
including but not limited to strategic and ESG measures. Strategic and ESG measures, if used, will 
represent a minority of the award.

Threshold performance under each metric will result in no more than 25% of that portion of the  
award vesting.

The Remuneration Committee may adjust the formula-driven outturn of the LTIP in the event that 
it considers it appropriate, for example, where the Committee considers that it does not reflect 
underlying performance, overall shareholder experience or employee reward outcome.

ALL-EMPLOYEE SHARE PLANS

PAY ELEMENT AND PURPOSE

To align with Group employee reward and to promote share ownership.

OPERATION

The Executive Directors may participate in any all-employee share plan operated by the Company.

OPPORTUNITY

Participation will be capped by the HMRC limits applying to the respective plan.

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None.

SHAREHOLDING REQUIREMENT

PAY ELEMENT AND PURPOSE

To provide alignment with shareholders’ interests.

OPERATION

Executive Directors are required to retain shares from incentive awards so that they are able to meet 
the shareholding requirement within five years of appointment to the Board. 

OPPORTUNITY

200% of salary during employment. 

The lower of shares held on cessation and 100% of salary for one year post cessation and 50% of 
salary for the second year post cessation, subject to the Committee amending this requirement in 
exceptional circumstances.

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None. 

NON-EXECUTIVE DIRECTORS

PAY ELEMENT AND PURPOSE

OPERATION

To provide an appropriate fee level to attract and retain a Chair and Non-Executive Directors and to 
appropriately recognise the responsibilities and time commitment.

Non-Executive Directors are paid a base fee and additional fees for acting as Senior Independent 
Director and for the Chair or membership of Board Committees (and as appropriate to reflect other 
additional responsibilities and/or additional time commitments).

Market data for comparable roles and companies of a similar size, complexity and sector in the 
UK and internationally, complexity of the roles and time commitment are taken into account in 
determining the fee positioning. 

Neither the Chair of the Board nor the Non-Executive Directors participate in the pension plan or any 
incentive plans.

OPPORTUNITY

The fee for the Chair of the Board is set by the Remuneration Committee, the Non-Executive Directors’ 
fees are set by the Board (excluding the Non-Executive Directors). 

The Company will reimburse any reasonable expenses incurred in carrying out Director duties (and 
related tax if applicable).

PERFORMANCE METRICS, 
WEIGHTING AND 
ASSESSMENT

None.

69

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

NOTES TO THE REMUNERATION POLICY TABLE 
Choice of performance measures
Performance metrics for incentives, weightings and targets are considered annually for the year ahead. The Remuneration Committee 
will select the most appropriate performance measures for the annual bonus and LTIP, taking into account Company strategy and key 
performance indicators. Targets are set taking into account the strategic plan, the business plan, brokers' forecasts and the market 
environment. The Annual Report on Remuneration sets out why performance measures are chosen each year.

Consideration of employment conditions elsewhere in the Group
The reward packages for the senior management team and wider employee population are structured to attract and retain the best talent 
and be competitive within our industry. 

The performance measures under the Annual Incentive Plan and Long-Term Incentive Plan for Executives are cascaded to other eligible 
employees. There is a strong focus on performance-related pay, with appropriate levels of differentiation based on seniority and 
accountability. The Company also encourages employee share ownership through the new Sharesave that provides the opportunity for all 
employees to share in the Company’s success. The remuneration approach for Executive Directors is consistent with the reward package 
for members of the Executive Committee and the senior management population. A much higher proportion of total remuneration for 
the Executive Directors is variable pay and linked to business performance, compared to the rest of the employee population, so that 
remuneration outcomes will be aligned to business performance and the shareholder experience.

Each year the Remuneration Committee is updated regarding the structure and quantum of the remuneration framework for employees,  
as well as throughout the year being informed about the context and challenges relating to the remuneration of the wider workforce across 
the world, to enable the Committee to consider the broader employee context when making executive remuneration decisions.

Legacy arrangements
For the avoidance of doubt, the Committee may approve payments to satisfy commitments agreed prior to the approval of this 
Remuneration Policy. For example, awards which have been disclosed to shareholders in previous Remuneration Reports and any 
commitment made to an individual before that individual became an Executive Director.

Discretion
The Committee operates the Group’s incentive plans according to their respective rules. The Committee retains discretion as to the 
operation and administration of these incentive plans, within the limits of the plan rules, including but not limited to:

•  Participants;
•  Timings of grant and/or payment;
•  Award size and/or payment;
•  Settlement of the award;
•  Selection, determination and adjustment of performance measures and targets;
•  Adjustment to formulaic outcomes if they are considered to be inappropriate, taking into account any relevant factors;
•  Measurement of performance and vesting in certain circumstances such as change of control or other corporate events; and
•  Determination of the treatment of leavers.

Recruitment Policy
The remuneration package for a new Executive Director will take into account the skills and experience of the individual, the market rate for 
a candidate of that experience and the importance of securing the relevant individual. 

REMUNERATION ELEMENT

POLICY

Salary would be provided at such a level as is required to attract and secure the most appropriate 
candidate while paying no more than is necessary.

If an Executive Director needs to re-locate in order to take up the role, the company may agree to 
pay to cover the costs of relocation including (but not limited to), actual relocation costs, temporary 
accommodation and travel expenses. 

For external appointments, the Remuneration Committee may, if it is considered appropriate, provide 
buy-out awards equivalent to the value of any forfeited remuneration including outstanding incentive 
awards that will be forfeited on cessation of a Director’s previous employment. To the extent possible, 
the buy-out of incentive awards will be made on a broadly like-for-like basis. The award will take 
into account any performance conditions attached to the forfeited incentives, the vesting period, 
the expected value and the nature of the awards (cash or equity). Any such buy-out award may be 
granted under the LTIP or the provision available under UKLA Listing Rule 9.4.2. to enable awards to be 
made outside the LTIP in exceptional circumstances.

For an internal appointment, any variable pay element awarded in respect of the prior role may be 
allowed to continue and pay out according to its terms or adjusted as relevant to take into account 
the appointment.

SALARY 

RELOCATION

BUY-OUT AWARDS

70

888 HOLDINGS PLCNOTES TO THE REMUNERATION POLICY TABLE CONTINUED
Recruitment Policy continued

REMUNERATION ELEMENT

POLICY

ANNUAL INCENTIVE

The maximum annual bonus opportunity will be in line with the policy, up to the policy maximum of 
200% of salary. Joiners may receive a pro-rated annual bonus for the year of joining based on their 
employment as a proportion of the financial year and performance measures and/or targets may be 
different to those set for other Executive Directors.

LTIP

The maximum LTIP award will be in line with the policy, with a normal award limit of up to 200% of 
salary and an exceptional award limit of up to 300% of salary. 

OTHER ELEMENTS

Benefits and pension will be set in line with the policy.

NON-EXECUTIVE DIRECTORS

Fees will be in line with the Remuneration Policy.

LOSS OF OFFICE POLICY

Any payments in the event of termination of an Executive Director will take account of the individual circumstances, including the reason 
for termination, any contractual obligations and the rules of the applicable incentive plans. In the event of termination for cause (e.g. 
gross misconduct) neither notice nor payment in lieu of notice will be given, and the Executive Director will cease to perform their services 
immediately. 

Treatment of other elements of the policy (including annual bonus and LTIP), will vary depending on whether a Director is defined as a 
'good' or 'bad' leaver. The Remuneration Committee has the discretion to determine whether an Executive is a good leaver. Reasons for 
good leaver treatment include, but are not limited to, injury, illness or disability, or otherwise with the agreement of the Committee. 

The treatment of the various elements of pay on termination are summarised below. 

PAY ELEMENT 

GOOD LEAVER 

BAD LEAVER

SALARY, BENEFITS, PENSION

If notice is served by either party, the Executive Director receives base salary, benefits and pension for 
the duration of their notice period. The Company may, at its sole discretion, terminate the contract 
immediately, at any time after notice is served, by making a payment in lieu of notice equivalent 
to salary, benefits and pension, with any such payments being paid in monthly instalments over 
the remaining notice period. The Executive Director will normally have a duty to seek alternative 
employment and any outstanding payments will be subject to offset against earnings from any new 
role.

ANNUAL BONUS

LTIP

OTHER

An annual bonus may be payable at the usual 
time with performance measured at the usual 
time. The annual bonus will normally be pro-rated 
for the period of active employment during the 
financial year.

Under the new policy, for bonus paid for FY24 
and future years, shares purchased under the 
annual bonus plan are beneficially owned by the 
Executive Director and so they are not at risk 
of forfeiture, other than in relation to clawback. 
Shares subject to a holding period will be 
released at the normal time.

Unvested shares awarded under the Deferred 
Share Bonus Plan under the previous policy will 
normally continue and vest at the usual time.

No bonus will normally be payable.

Under the new policy, shares purchased under 
the annual bonus plan are beneficially owned 
by the Executive Director and so they are not 
at risk of forfeiture, other than in relation to 
malus. Shares subject to a holding period will be 
released at the normal time.

Unvested shares awarded under the Deferred 
Share Bonus Plan under the previous policy will 
normally lapse in full on cessation of employment.

If the participant ceases employment before 
the normal vesting date, the award will usually 
continue subject to performance conditions 
and be pro-rated for time over the performance 
period. The award will normally vest on the usual 
vesting date. Shares subject to a holding period 
will be released at the normal time.

If the participant ceases employment before 
the normal vesting date, the unvested award will 
lapse on cessation of employment.

If the participant ceases employment during a 
holding period, the holding period will continue to 
apply to the vested shares.

Depending upon circumstances, the Committee may make other payments, for example, to settle 
statutory entitlements, legal claims or potential legal claims, for example in respect of an unfair 
dismissal award, outplacement support and assistance with legal fees.

71

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

CHANGE OF CONTROL

There are no enhanced provisions on a change of control, but the Committee can exercise judgement and discretion in line with the 
respective incentive plans.

The extent to which unvested awards under the LTIP will vest will be determined in accordance with the rules of the plan. The Committee 
will determine the level of vesting taking into account the extent to which the performance conditions have been satisfied and, unless the 
Committee determines otherwise, the period of time elapsed from the date of grant to the date of the relevant corporate event.

Holding periods applying to shares owned under the bonus plan and vested LTIP awards will normally cease to apply.

SERVICE AGREEMENTS AND LETTERS OF APPOINTMENT
Executive Directors
The Executive Directors have a service contract requiring 12 months’ notice of termination from either party as shown below. Their service 
contracts are available for inspection at 888’s registered office and at each Annual General Meeting.

Executive Director

Date of appointment

Date of 
current contract

Notice from 
the Company

Per Widerström

16 October 2023

16 October 2023

12 months

Sean Wilkins

1 February 2024

1 February 2024

12 months

Notice from 
the individual

12 months

12 months

Unexpired period  
of service contract

Rolling

Rolling

Chair and Non-Executive Directors
The Non-Executive Directors serve subject to letters of appointment and are appointed subject to re-election at each annual general 
meeting. The Non-Executive Directors are typically expected to serve for three years, although the Board may invite a Non-Executive 
Director to serve for an additional period. Their letters of appointment are available for inspection at 888’s registered office and at each 
Annual General Meeting.

The table below details the letter of appointments for each Non-Executive Director.

Non-Executive Directors

Date of appointment

Date of current letter of appointment Unexpired term of service contract

Lord Mendelsohn

Limor Ganot

Andrea Gisle Joosen

Anne de Kerckhove

Ori Shaked
Mark Summerfield

23/09/2020  
(Non-Executive Director)

01/08/2020

05/07/2022

28/11/2017

13/09/2022
05/09/2019

01/04/2021  
(Chair) 

01/08/2023

05/07/2022

28/11/2023

13/09/2022
05/09/2022

31/03/2024

31/07/2026

04/07/2025

27/11/2026

12/09/2025
04/09/2025

HOW THE VIEWS OF SHAREHOLDERS ARE TAKEN INTO ACCOUNT WHEN DETERMINING DIRECTORS’ PAY

888 engages with shareholders in respect of remuneration generally, any proposed changes to the Directors’ Remuneration Policy and 
significant changes to the operation of the policy. Views of shareholders and their representative bodies expressed at the Annual General 
Meeting and feedback received at other times are considered by the Committee when determining remuneration. The Annual Report on 
Remuneration sets out specific engagement for any one year.

The Committee continues to monitor developments in corporate governance and market practice as well as shareholder views when 
reviewing executive remuneration structure and operation each year.

HOW EMPLOYEE PAY AND CONDITIONS ARE TAKEN INTO ACCOUNT WHEN DETERMINING DIRECTORS’ PAY

Whilst employees have not been formally consulted regarding the new Directors’ Remuneration Policy, the Committee has taken into 
account the policy for employees across the workforce, including the cascade, in determining the new Remuneration Policy for Executive 
Directors. Furthermore, when reviewing the approach to Executive Directors’ remuneration annually, the Committee is made aware of the 
proposals for the wider workforce. For example, the average annual salary increase for the wider workforce is a key factor in determining 
any salary increase for the Executive Directors. 

FY24 REMUNERATION SCENARIOS FOR EXECUTIVE DIRECTORS

The charts below illustrate the potential remuneration opportunities for the Executive Directors during FY24 based on different performance 
scenarios. Remuneration for the CFO has been shown on a full year basis.

72

888 HOLDINGS PLCLTIP with 50% 
share price growth

LTIP

Annual bonus

Fixed pay

FY24 REMUNERATION SCENARIOS FOR EXECUTIVE DIRECTORS CONTINUED

£4,000k

£3,500k

£3,000k

£2,500k

£2,000k

£1,500k

£1,000k

£500k

0

£3,768k

£3,092k

44%

33%

£1,909k

35%

27%

£726k

100%

38%

23%

£466k

100%

Below target

Target 
CEO

Maximum

Below target

£2,132k

£1,756k

42%

31%

27%

Maximum

£1,111k

34%

24%

42%

Target 
CFO

Minimum: Comprises fixed pay only using the salary for FY24, an estimate of the value of benefits and a company pension contribution  
in line with policy.

On-Target: Fixed pay plus an annual bonus payout at 50% of maximum (75% of salary for the CEO and 62.5% of salary for the CFO) and 
LTIP vesting at 50% of face value (100% of salary for the CEO and 87.5% of salary for the CFO).

Maximum: Comprises fixed pay and assumes full payout under the annual bonus (150% of salary for the CEO and 125% for the CFO) and 
the LTIP grant vests in full (200% of salary for the CEO and 175% for the CFO). The maximum scenario includes an additional element to 
represent 50% share price growth on the LTIP award from the date of grant to vesting.

73

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL REPORT ON REMUNERATION

This Annual Report on Remuneration, together with the Chair’s Annual Statement, will be subject to an advisory vote at the Annual General 
Meeting to be held on 13 May 2024. The information on page 74 with respect to Directors’ Emoluments and onwards through page 82 has 
been audited.

OPERATION OF REMUNERATION POLICY FOR 2024
Base salaries
The CEO was appointed on 16 October 2023 and the CFO was appointed on 1 February 2024. The first salary review date for both Executive 
Directors will be 1 April 2025. 

Director

CEO
CFO

ANNUAL BONUS

2024

2023

Increase

£676,000
£430,000

£676,000
Appointed in 2024

N/A
N/A

The CEO’s maximum bonus opportunity is 150% of salary and the CFO’s maximum bonus opportunity is 125% of salary.

20% of bonus potential will be based on Group revenue, 20% Group adjusted EBITDA, 15% leverage targets calculated using net debt to 
adjusted EBITDA ratio, 25% strategic objectives, 10% on an ESG scorecard (weighted 50% safer gambling, 25% environmental impact, 25% 
employee engagement) and 10% based on personal objectives.

The annual bonus targets are considered by the Committee to be commercially sensitive at this time. Full retrospective disclosure of targets 
and performance against them will be disclosed in next year’s report.

LONG-TERM INCENTIVE PLAN

The CEO will receive an award of 200% of salary and the CFO will receive an award of 175% of salary.

For 2024 performance conditions have been reviewed with 50% continuing to be based on relative TSR (50% against a bespoke sector 
peer group and 50% against the FTSE250 excluding investment trusts). The remaining 50% will be based on a new measure of net value 
creation for shareholders, to be calculated as follows:

•  Gross economic value creation: adjusted EBITDA increase (2026 adjusted EBITDA minus 2023 adjusted EBITDA), multiplied by an agreed 

multiple; PLUS

•  Change in debt: 2026 adjusted net debt minus 2023 adjusted net debt; MINUS
•  Change in equity: value of any equity issued.

At the time of writing, our CEO’s new strategy, and the related long-term financial and strategic targets, is still being finalised. The 
performance targets for the net value creation measure are therefore still under review and will be disclosed in the RNS at the time of the 
LTIP grant. The performance targets for the relative TSR measure against a bespoke sector peer group are performance equal to median 
for threshold payout and median + 10% p.a. compounded for maximum payout. The performance targets for the relative TSR measure 
against the FTSE 250 peer group are performance equal to median for threshold payout and upper quartile for maximum payout. 25% will 
vest for threshold performance and 100% for achieving maximum, with straight-line vesting between these points.

PENSION AND BENEFITS

The CEO and CFO will both receive a pension allowance of 5% of salary. This is aligned to the pension contribution of the wider  
UK workforce. Both Directors receive benefits in line with policy.

NON-EXECUTIVE DIRECTORS' FEES

The Non-Executive Director fees remain unchanged from 2023.

•  Non-Executive Chair fee: £320,000
•  Non-Executive Director fee: £90,000
•  Senior Independent Director fee: £20,000
•  Chair of a Board committee (inclusive of membership fee): £15,000
•  Membership of Audit & Risk, Remuneration, ESG, Nominations or Gaming Compliance Committee: £5,000

74

888 HOLDINGS PLCREMUNERATION PAID TO EXECUTIVE DIRECTORS FOR SERVICES IN 2023

The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2023.

Executive 
Directors

Jon Mendelsohn, 
Executive Chair

Per Widerström, 
CEO

Itai Pazner,  
former CEO

Yariv Dafna, 
former CFO

Salary1
£’000

Taxable
benefits2
£’000

Annual
bonus
£’000

Long-term
incentives3
£’000

Pension4
£’000

2023
2022

2023

2023
2022

2023
2022

571
320

153

56
687

265
350

—
—

173

8
747

168
273

—
—

—

—
—

210
—

—
—

—

—
—

—
14

—
—

7

3
42

40
53

Total
£’000

571
320

333

67
1,476

683
690

Total 
fixed pay
£’000

Total 
variable pay
£’000

571
320

333

67
1,476

473
676

—
—

—

—
—

210
14

1.  Lord Mendelsohn’s salary for 2023 reflects his role as Non-Executive Chair between 1 January 2023 to 29 January 2023 and 16 October 2023 to 31 

December 2023 and Executive Chair from 30 January 2023 to 15 October 2023, with 2022 comparison showing his fees as Non-Executive Chair for the 
entire year.

  Mr Widerström’s salary is shown for the period from 16 October 2023 to 31 December 2023.
  Mr Dafna’s salary for 2023 is shown for the period from 1 January 2023 to 2 October 2023.
2.  Benefits for Mr Widerström include a one-off relocation support payment of £150,000 and other one-off costs in association with his move from Sweden to 

the UK (total £21,094). Other benefits include private healthcare for Mr Widerström and his family, life assurance and car allowance.

  Benefits for Mr Dafna include relocation related payments including housing, schooling and UK tax return support (total £93,942 for 12 months) as well as 

car allowance and health, disability and life insurance.

  Benefits for Mr Pazner include health, disability and life insurance and car allowance. All accommodation and schooling support payable for the period  

1 January 2023 to 30 January 2023 was disclosed in the 2022 DRR.

3.  Performance-based long-term incentives are disclosed in the financial year in which the performance period ends. Mr Dafna’s LTIP for the single total 

figure in 2022 is the value of the 2020 LTIP award, for which performance ended on 31 December 2022, and will vest in 2024 due to the pro-rated award in 
respect of his year of appointment in 2020 being granted at the same time as the 2021 LTIP award. The award was pro-rated on termination such that the 
total consideration for this award is 32,361 shares. 50% of the award will vest representing a total of 16,180 shares. The value is based on the average share 
price for the last three months of FY23 of 85.10p. This price compares to a share price on the date of grant of £3.485.

4. Mr Widerström receives a pension cash allowance of 5% of base salary. Mr Dafna received a pension cash allowance of 15% of base salary. Mr Pazner 

received a pension cash allowance of 5% of base salary.

NON-EXECUTIVE DIRECTORS’ FEES

The following table presents the Non-Executive Director fees in respect of the year ended 31 December 2023. The Chair is included in the 
Executive Director table above. All amounts are in £’000.

Non-Executive Directors

Anne de Kerckhove1

Mark Summerfield2

Limor Ganot

Andria Vidler3

Andrea Gisle Joosen4

Ori Shaked

2023
2022

2023
2022

2023
2022

2023
2022

2023
2022

2023
2022

Fee

179
180

145
145

101
100

71
44

100
44

94
29

Other

Total fee

2
—

—
—

—
1

—
—

1
—

—
—

181
180

145
145

101
101

71
44

101
44

94
29

1.  Anne de Kerckhove received an additional non-executive director fee of £30,000 for 2023 for the additional time spent during the year on integration 

matters. In addition, Anne de Kerckhove received reimbursed grossed up expenses of £2,077.

2.  Mark Summerfield received an additional non-executive director fee of £30,000 for 2023 for the additional time spent during the year on integration 

matters. 

3.  Andria Vidler stood down on 30 September 2023 due to her appointment as UK CEO of Allwyn Entertainment UK. Andria received reimbursed grossed up 

expenses of £469.

4. Andrea Gisle Joosen received reimbursed grossed up expenses of £1,027.

There have been a number of changes in Committee membership in 2023 which are reflected in the fees set out above and have previously 
been disclosed by the Group.

75

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

ANNUAL BONUS PAYMENTS IN RESPECT OF 2023 PERFORMANCE

The maximum bonus opportunity for our new CEO was 150% of salary pro-rated to his appointment to the Board on 16 October 2023.  
The maximum bonus opportunity was 150% of salary for our former CFO.

The annual bonus for our former CFO was based 60% on Group operational targets (revenue, EBITDA, EBITDA margin, regulatory 
compliance and an ESG scorecard with 50% safer gambling, 25% environmental and 25% employee engagement) and 40% on key 
integration objectives (40% operational cash flow and the remainder integration priorities). The annual bonus for the CEO was based solely 
on the Group operational targets.

GROUP OPERATIONAL TARGETS

The Group operational targets were weighted 100% of the CEO’s bonus and 60% of our former CEO’s bonus. 

A hurdle was in place such that the Group must achieve at least 90% of the adjusted EBITDA target for any bonus to be payable in respect 
of operational targets. This hurdle was not satisfied and therefore no bonus is payable for the Group operational element, irrespective of 
performance against other operational targets. Performance against targets is set out in the table below:

Performance measure

ADJUSTED EBITDA

EBITDA MARGIN

REVENUE

REGULATORY COMPLIANCE — 
TIMELY AND EFFECTIVE EXECUTION 
OF PROACTIVE COMMITMENTS 
MADE TO IMPROVE COMPLIANCE 
STANDARDS1

ESG 
SCORECARD

PLAYER — TIMELY 
AND EFFECTIVE 
EXECUTION 
OF PROACTIVE 
COMMITMENTS 
MADE TO 
IMPROVE 
PLAYER SAFETY 
STANDARDS1

PEOPLE — 
GROUP ENPS

PLANET — SCOPE 
1&2 EMISSIONS 
REDUCTION

Weighting

Threshold
(10% payout)

Target 
(50% payout)

Maximum
(100% payout)

Actual
performance

Formulaic bonus 
outcome (% of 
maximum)

20%

25%

20%

£380m

20%

£1,724m

£400m

22%

£420m

23%

£1,815m

£1,905m

£308m

18.0%

£1,711m

0%

0%

0%

20%

90%

95%

100%

100%

100%

7.5%

3.75%

90%

+6

95%

+8

+10

100%

100%

100%

+11

6%

100%

100%

3.75%

0%

1.25%

2.50%

1.  The oversight and assessment of commitments made was overseen by the Executive Risk and Sustainability Committee with routine upward reporting 
provided to the Board. All commitments made were completed on schedule and performance has therefore been assessed at the maximum level. 

76

888 HOLDINGS PLC 
CFO INTEGRATION OBJECTIVE PERFORMANCE

Objective

Weighting

Measurement

Performance

MANAGEMENT OF OPERATIONAL CASH 
FLOW

RESTRUCTURE AND EFFECTIVE 
LEADERSHIP OF THE FINANCE TEAM

40%

30%

EFFECTIVE CONTRIBUTION AND 
MANAGEMENT OF THE INTEGRATION 
PROGRAMME

30%

TOTAL BONUS PAYABLE FOR 2023

Director

Per Widerström
Yariv Dafna

Score (% of 
maximum)

100%

100%

Use of RCF 
through 2023

No use of RCF at end June 2023 or end 
December 2023.

Finance function people cost reduced 
by c.13% through effective restructure 
while maintaining the required balance of 
expertise and skills.

Positive eNPS for employee satisfaction 
maintained through 2023.

Reduce cost 
of finance 
function by 
at least 10% 
and maintain 
team 
engagement 
through 2023

Performance 
against 
synergy and 
CTA targets 
for FY23

Achieved over £150m of synergies against 
an accelerated and increased target of 
£150m.

Integration and trans-formation costs in 
FY23 below budget by c.30%.

100%

Operational 
targets payout (% 
of maximum)

Integration 
objectives payout 
(% of maximum)

Total bonus payout
(% of maximum)

Total payout
£’000

0%
0%

N/A
100%

0%
40 %

—
£210

LONG-TERM INCENTIVE AWARDS WITH PERFORMANCE PERIOD ENDING IN THE YEAR ENDED 31 DECEMBER 2023

The 2021 LTIP awards have a performance period that ended on 31 December 2023. The awards are based 50% on TSR performance and 
50% on adjusted EPS targets.

The table below sets out the achievement against the TSR and adjusted EPS performance condition, resulting in total vesting of 0% of 
maximum.

Performance level

Below threshold

Threshold

Maximum

Actual achieved

TSR1

Adjusted EPS

Performance required

% vesting Performance required

% vesting

Below median

Median = -1.3% p.a.

Median + 10% p.a. = 
8.6% p.a.
-31.3% p.a.

0%

25%

100%
0%

Less than 3% CAGR

3% CAGR

9% CAGR
TBC CAGR

0%

25%

100%
0%

1.  TSR peer group comprises Betsson AB, Flutter Entertainment, Gamesys, Entain, Kambi Group, Kindred Group, LeoVegas, Playtech and Rank Group.

The only participant in the 2021 LTIP is Yariv Dafna. This award was pro-rated on termination such that the total consideration for the award 
is now 137,733 shares, all of which have lapsed.

77

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

SCHEME INTERESTS AWARDED DURING THE YEAR

The table below sets out the grants under the 888 Holdings Plc Long Term Incentive Plan in 2023. 

Executive

Award type

Grant date

Number of 
awards granted1

Face value of 
awards granted2

Face value of 
awards as % 
salary

% vesting 
at threshold 
performance

Yariv Dafna

LTIP

17 April 2023

180,812

£135,067

39%

25%

1.  Mr Dafna’s award was based on a pro-rated 50% of salary award reflecting his employment with the business for one year of the three-year performance 

period.  
The number of shares granted is based on a 30% discount to the number he would have received based on the share price on 14 February of 67 pence. 

2.  The share price used to determine face value is the share price on the day prior to grant (74.70 pence on 14 April 2023).
3.  This award is due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2025. The performance 
conditions for the 2023 LTIP are split equally between earnings per share (EPS) targets and relative total shareholder return (TSR) targets. TSR is to be 
measured 50% against a sector peer group (comprising Bally’s Corporation, Betsson AB, Flutter Entertainment plc, Entain plc, Kambi Group plc, Kindred 
Group plc, Playtech plc and Rank Group plc) and 50% against the FTSE 250 excluding investment trusts.

Vesting begins for achievement of the threshold target for which 25% of the award vests and increases on a straight-line basis to the 
maximum target for which 100% of the award vests for achievement of the target or above. No vesting occurs below the threshold target. 
Performance is measured over three years beginning 1 January 2023.

The EPS targets set at grant were: Threshold — 20.3% CAGR and Maximum — 24.0% CAGR. 

The TSR targets in respect of the sector peer group are: Threshold — Median (888’s TSR performance in line with the median TSR of the 
peer group) and Maximum — Median + 10% p.a. compounded. 

The TSR targets in respect of the FTSE 250 excluding investment trusts are: Threshold — Median (888’s TSR performance in line with the 
median of the comparator group) and Maximum — Upper quartile (888’s TSR performance in line with the upper quartile TSR of the 
comparator group).

LOSS OF OFFICE PAYMENTS AND PAYMENTS TO PAST DIRECTORS

Mr Dafna, former CFO, stepped down from the Board on 2 October 2023 and his employment ended on 12 January 2024. Mr Dafna 
received his normal salary of £98,264, pension of £14,629 and benefits of £21,108 for the period 3 October 2023 to 12 January 2024 with 
insurance benefits continuing and schooling support for the remainder of the 2023/24 academic year of £45,738.

DIRECTORS’ SHAREHOLDINGS AND SHARE INTERESTS

The Executive Directors are required to build and maintain a shareholding in 888 worth two times their annual salary as set out in the 
Remuneration Policy.

Details of the Directors’ interests (and of their connected persons) in shares as at 31 December 2023 are shown in the table below. There 
were no changes in the Directors’ interests in shares between 31 December 2023 and the date of this Report.

Director

Itai Pazner1
Yariv Dafna2
Per Widerström
Mark Summerfield
Anne de Kerckhove
Lord Mendelsohn
Limor Ganot
Andria Vidler
Andrea Gisle Joosen
Ori Shaked

Legally 
owned

1,259,291

41,977
2,066,535
32,412
—
250,000
—
—
—
294,482

Unvested 
shares with 
performance 
conditions

Unvested 
shares 
without 
performance 
conditions

Unvested 
options with 
performance 
conditions

Unvested 
options 
without 
performance 
conditions

Vested 
unexercised 
options

Total for 
shareholding 
guideline

Total

%
Shareholding 
as % of 
salary3

—

180,812
—
—
—
—
—
—
—
—

—

—
—
—
—
—
—
—
—
—

—

449,650
—
—
—
—
—
—
—
—

—

35,607

1,294,898

1,278,163

38,058
—
—
—
—
—
—
—
—

21,995

732,492
— 2,066,535
32,412
—
—
—
250,000
—
—
—
—
—
—
—
294,482
—

73,805
2,066,535
—
—
—
—
—
—
—

181%

20%
292%
N/A
N/A
N/A
N/A
N/A
N/A
N/A

1.  Information for Mr Pazner is shown at the date he stepped down from the Board reflecting shares and options lapsed on termination of employment. 
2.  Information for Mr Dafna is shown at the date he stepped down from the Board. Unvested awards with performance conditions have subsequently been 

pro-rated on termination of employment, with the 2020 and 2021 awards vesting in 2024 as disclosed.

3.  The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include 

legally owned shares, unvested options without performance conditions (valued on a net of tax basis), and fully vested but unexercised nil-cost options 
(valued on a net of tax basis). Achievement against the guideline holding is calculated using the share price at 31 December 2023 of 95.55 pence.

78

888 HOLDINGS PLCPERFORMANCE GRAPH

The following graph shows 888’s performance*, measured by TSR, compared with the performance of the FTSE 250 Index. The Directors 
consider that the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member of this index for a significant 
period of the time covered by the chart.

VALUE OF £100 STERLING IN 888 1/1/2014-31/12/2023 VS FTSE 250

FTSE 250

888 Holdings

300

250

200

150

100

50

31/12/2013 31/12/2014 31/12/2015 31/12/2016 31/12/2017 31/12/2018 31/12/2019 31/12/2020 31/12/2021

31/12/2022 31/12/2023

*  888 Holdings Plc Ordinary Shares of GBP 0.005 each, being the shares of the Company’s equity share capital whose listing or admission to dealing has 

resulted in the Company falling within the definition of 'quoted company'.

TOTAL REMUNERATION HISTORY FOR CEO

The table below sets out the total single figure remuneration for the CEO over the last ten years with the annual bonus paid as a 
percentage of the maximum and the percentage of long-term share awards where the performance period determining vesting ended in 
the year.

2014

2015

2016

2017

2018

2019 
Itai
Frieberger

2019 
Itai
Pazner

2020

2021

2022

2023 
Itai 
Pazner

2023 
Jon
Mendelsohn1

2023 
Per
Widerström

Total remuneration 
(£000s)

808

3,544

1,369

8,358

1,886

364

1,354 2,000 2,970

1,476

67

Annual bonus (%)

100% 100% 100% 100% 29.2%

74.6% 74.6% 92.5% 78.0% 0.0%

LTIP vesting (%)

0%

59% 100% 100% 73.8%

30.6% 30.6% 89.9% 88.5% 0.0%

0%

0%

475

N/A

N/A

333

0.0%

0.0%

1.  Lord Mendelsohn did not participate in the annual bonus or LTIP while performing the role of Executive Chair. Total remuneration shown is in respect of the 

period of his appointment as Executive Chair from 30 January 2023 to 15 October 2023 only.

2.  Mr Widerström has not received any LTIP grant to date. The performance period for the 2021 LTIP ended on 31 December 2023 with the vesting level at 0% 

of maximum.

79

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

PERCENTAGE CHANGE IN DIRECTOR REMUNERATION COMPARED TO THE AVERAGE FOR OTHER EMPLOYEES

The following table sets out the percentage change in salary, taxable benefits and annual bonus from financial year 2019 to 2023, for 
Directors and employees of the Group, taken as a whole.

Change 2023 v 2022

Change 2022 v 2021

Change 2021 v 2020

Change 2020 v 2019

Base

Base

Base

Base

salary/fee Benefits

Bonus

salary/fee Benefits

Bonus

salary/fee Benefits

Bonus

salary/fee Benefits

Bonus

Per Widerström
Itai Pazner
Yariv Dafna
Mark Summerfield
Anne de Kerckhove
Lord Mendelsohn
Limor Ganot
Andria Vidler
Andrea Gisle 
Joosen
Ori Shaked
Employees

N/A
N/A
N/A
0%
0%
78%
0%
N/A

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
-59%

N/A
N/A
-37%

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
0%

N/A
4%
9%
28%
28%
22%
3%
N/A

N/A
N/A
8%

N/A

N/A
749% -100%
-11% -100%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
N/A
N/A
7% -100%

N/A
9%
N/A
4%
26%
N/A
N/A
N/A

N/A
N/A
-2%

N/A
10%
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
-1%

N/A
23%
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
-14%

N/A
4%
N/A
N/A
12%
N/A
N/A
N/A

N/A
N/A
0%

N/A
-2%
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
-7%

N/A
29%
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
88%

1.  Notes relating to prior years can be found in the relevant year’s report.
2.  Per Widerström was appointed as CEO on 16 October 2023.
3.  Itai Pazner stepped down from the Board on 30 January 2023.
4. Yariv Dafna stepped down from the Board on 2 October 2023.
5. Lord Mendelsohn received an increased fee for the duration of his appointment as Executive Chair in 2023.
5. Andria Vidler stepped down from the Board on 30 September 2023.
6. Employee numbers have been calculated on a per average head count basis across the combined group. Data for 2022 was previously stated excluding 
William Hill employees and has not been restated. Significant decrease in pay is primarily a result of the inclusion of large retail headcount in the UK and 
customer operations in the Philippines.

  Bonus only includes annual performance bonus payable to colleagues in April in respect of the previous financial year. No bonus is payable in respect of 

FY23. 

CEO PAY RATIO

Year

2023
2022
2021
2020
2019

Salary
Total pay and benefits

Method 25th Percentile 50th Percentile

75th Percentile

B
A
A
A
A

1:39
1:22
1:62
1:33
1:25

1:33
1:18
1:48
1:26
1:19

1:28
1:13
1:35
1:19
1:15

CEO 25th Percentile 50th Percentile

75th Percentile

£684,000
£875,000

£20,509
£22,235

£24,107
£26,642

£28,666
£31,654

The table above sets out the CEO pay ratio for 2019 to 2023. For 2023 the comparison has moved from the Israel workforce to the UK 
workforce. Ratios have been calculated following the methodology in Option B as this is the most meaningful method of calculation for the 
UK workforce based on the availability of data at the time of calculation.

The increase in ratio is a result of the change in comparator group, with UK employees at the 25th, 50th and 75th percentile all being roles 
in our UK retail estate. This has been offset by the decrease in CEO pay as a result of no bonus for 2023 and no vesting LTIP award. The 
remuneration for the CEO represents the total of remuneration paid to Mr Pazner as former CEO, Lord Mendelsohn as Executive Chairman 
and Mr Widerström as our new CEO during 2023.

The reward policies and practices for all employees across the Group are broadly aligned to those set for the Executive Directors including 
the CEO, recognising that for some employee groups (including UK retail) a tailored approach is required to reflect the talent market. On 
this basis, the Committee is satisfied that the median pay ratio is consistent with the pay, reward and progression policies across the UK 
workforce. 

80

888 HOLDINGS PLCRELATIVE IMPORTANCE OF SPEND ON PAY 2023 V 2022

350

300

250

200

150

100

50

0

119

109

FY22

+37%

313

FY23

888

William Hill

0

FY22

0

FY23

Employee pay and benefits

Dividends

The graph above sets out the actual expenditure by 888 in financial years 2022 and 2023 on dividends and remuneration to Group 
employees.

The calculation of the comparables is as set out in the 2023 Consolidated Income Statement and Notes to the Financial Statements. For 
FY22 the remuneration spend is split between 888 and William Hill to be consistent with the previous year’s report. Remuneration spend is 
shown for the full Group for FY23 with the comparison based on combined spend in FY22.

COMMITTEE MEMBERS, ATTENDEES AND ADVICE

The Remuneration Committee consists solely of Non-Executive Directors. Ms Andrea Gisle Joosen chairs the Committee and Committee 
members at the end of the year were Ms Anne de Kerckhove and Ms Limor Ganot. Mr Mark Summerfield was a member of the Committee 
from 1 January 2023 to 26 September 2023. Details of attendance at Committee meetings are contained in the statement on Corporate 
Governance on page 46. The Chair of the Board attends meetings by invitation. Members of the management team attend meetings by 
invitation, and where appropriate, but no individual is present when their own specific remuneration arrangements are determined.

The Remuneration Committee’s remit is set out in its Terms of Reference which are available at https://corporate.888.com/who-we-are/
governance/board-committees/.

REMUNERATION COMMITTEE ADVISER

Korn Ferry was appointed Remuneration Committee adviser to 888 on 30 November 2018 following a tender process.

The primary role of the adviser to the Committee is to provide independent and objective advice and support to the Committee’s Chair 
and members. Korn Ferry has discussions with the Committee Chair on a regular basis to discuss executive and wider group remuneration 
matters, reporting, regulation, investor views and process. The Committee undertakes due diligence periodically to ensure that its advisers 
remain independent and is satisfied that the advice that it receives from Korn Ferry is objective and independent. Korn Ferry is a signatory 
to the Remuneration Consultants Group Code of Conduct which sets out guidelines for managing conflicts of interest and has confirmed to 
the Committee its compliance with the Remuneration Consultants Group Code.

The total fees paid to Korn Ferry in respect of its services to the Committee for the year ending 31 December 2023 were £100,000 (2022: 
£120,000). Fees are charged on a ‘time spent’ basis.

ENGAGEMENT

The Committee includes as part of its annual agenda consideration and review of workforce policies and practices and invites members of 
the management team to attend Committee meetings to provide input into the Committee’s considerations. A key part of the Chief People 
Officer’s role, supported by the CEO and the Non-Executive Director for engagement, is to engage with the wider workforce, with views and 
feedback on remuneration provided to the Committee and wider Board. The approach to workforce engagement has been reviewed for 
2024 and an engagement plan will be led by the designated Director for workforce engagement, Ms Anne de Kerckhove, with the Chief 
People Officer and supported by the Chair of the Board.

81

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REMUNERATION REPORT CONTINUED

The Committee is committed to having a transparent and constructive dialogue with our investors and consults with its investors to seek 
feedback on any proposed policy changes and significant operation of policy changes. In early 2024, the Remuneration Committee Chair 
carried out engagement with investors to discuss the business's overall approach to remuneration and the new policy to be brought to the 
2024 AGM for approval.

STATEMENT OF SHAREHOLDER VOTING AT AGM

For
Against
Withheld

Advisory vote to approve Annual Report on 
Remuneration (at 2023 Annual General Meeting)

Advisory vote to approve Remuneration Policy 
(at 2021 Annual General Meeting)

Total number of votes

% of votes cast

Total number of votes

% of votes cast

213,768,154
13,059,458
1,958

94.24%
5.76%

215,388,197
69,066,028
2,757,202

75.72%
24.28%

82

888 HOLDINGS PLCDIRECTORS’ REPORT

The Directors’ Report for the 
year ended 31 December 
2023 comprises pages 83 
to 89 of this report, together 
with the sections of the 
Annual Report incorporated 
by reference. The Corporate 
Governance Report set 
out on pages 46 to 51 is 
incorporated by reference 
into this report and, 
accordingly, should be read 
as part of this report.

As permitted by legislation, some of the 
matters required to be included in the 
Directors’ Report have instead been included 
in the Strategic Report on pages 2 to 43, as 
the Board considers them to be of strategic 
importance.

Specifically, these are:

•  the Strategic framework on pages 6 to 
8, which provides detailed information 
relating to the Group, its business model 
and strategy, operation of its businesses, 
future developments and the results and 
financial position for the year ended  
31 December 2023;

•  future business developments (throughout 

the Strategic Report);

•  details of the Group’s policy on addressing 

the principal risks and uncertainties 
facing the Group, which are set out in the 
Strategic Report on pages 30 to 41;

•  information on the Group’s GHG emissions 
for the year ended 31 December 2023, 
contained within our TCFD section and on 
page 19; and

•  how we have engaged with our 
stakeholders on pages 22 to 23.

Furthermore, as a company incorporated 
in Gibraltar, 888 Holdings Plc is not required 
by UK law or regulation to prepare the 
Directors’ Remuneration or Strategic 
Reports under regulation that applies to UK 
incorporated companies. However, by virtue 
of 888’s Premium Listing on the London 
Stock Exchange and reflecting the Directors’ 
approach to good governance and investor 
expectation, we have prepared these 
reports in line with the requirements under 
the UK Companies Act 2006.

The Directors’ Remuneration Report, set 
out on pages 66 to 82, has been voluntarily 
prepared in accordance with sections 420 
to 422 UK Companies Act 2006.

The information given in the Strategic 
Report, set out on pages 2 to 43, has been 
voluntarily prepared in accordance with 
section 414 UK Companies Act 2006.

RESULTS

The Group’s loss after tax for the financial 
year of £56.4 million (2022: £120.6 million 
loss) is reported in the Consolidated Income 
Statement on page 100.

The Board of Directors is not recommending 
a final dividend to be paid, in light of the 
Group’s leverage position following the 
acquisition of William Hill and consistent with 
its previous announcements.

DIRECTORS AND THEIR INTERESTS

Biographical details of the current Board 
of Directors, setting out their relevant skills 
and experience and their professional 
commitments, are shown on pages 44  
and 45.

The Directors who served during the 
year are shown below. In line with the 
UK Corporate Governance Code and as 
required by the Company’s Memorandum 
& Articles of Association ('Articles'), all 
Directors retire at each Annual General 
Meeting and those who wish to continue to 
serve offer themselves for re-election.

•  Lord Mendelsohn (first appointed  

23 September 2020 as Chair Designate, 
appointed as Chair on 31 March 2021  
and appointed as Executive Chair on  
29 January 2023, returning to Chair  
on 16 October 2023).

•  Per Widerström (first appointed  

16 October 2023).

•  Yariv Dafna (first appointed 1 November 
2020, stepped down 2 October 2023).

•  Mark Summerfield (first appointed  

5 September 2019).

•  Anne de Kerckhove (first appointed  

28 November 2017).

•  Limor Ganot (first appointed 1 August 

2020).

•  Andria Vidler (first appointed 5 July 2022, 

stepped down 30 September 2023).

•  Andrea Gisle Joosen (first appointed 5 July 

2022).

•  Ori Shaked (first appointed 13 September 

2022).

The beneficial and non-beneficial interests 
of the Directors and their closely associated 
persons (pursuant to Article 19 of the 
European Market Abuse Regulation) in 
shares of the Company are set out in the 
Directors’ Remuneration Report on pages 66 
to 82. Per Widerström and Lord Mendelsohn 
purchased shares during the year, details 
of which can be found in the Remuneration 
Report. There have been no further changes 
in the interests of Directors in shares of 
the Company between 31 December 2023 
and 29 February 2024 which is the last 
practicable date prior to the release of 
this Report. None of the Directors had any 
interests in any other material contract or 
arrangement with the Company or any of its 
subsidiaries.

SHARE CAPITAL

Changes in share capital of the Company 
during the financial year are given in the 
Consolidated Statement of Changes in 
Equity. As at 31 December 2023, the issued 
share capital of the Company comprised 
449,045,257 ordinary shares of GBP £0.005 
each ('Ordinary Shares').

At the Annual General Meeting held in May 
2023, the Board was empowered to allot 
equity securities of the Company for cash 
without application of pre-emptive rights 
under the Articles, provided that such power 
is limited:

•  to the allotment of equity securities in 

connection with an offer or issue of equity 
securities to or in favour of: 

(i)   Ordinary Shareholders where 

the equity securities respectively 
attributable to the interests of 
all Ordinary Shareholders are 
proportionate (as nearly as may be) 
to the respective numbers of Ordinary 
Shares held by them; and

(ii)  holders of other equity securities if 

this is required by the rights of those 
securities, or if the Directors consider 
it necessary, as permitted by the 
rights of those securities; so that the 
Directors may make such exclusions or 
other arrangements as they consider 
expedient in relation to treasury 
shares, fractional entitlements, 
record dates, shares represented by 
depositary receipts, legal or practical 
problems under the laws in any 
territory or the requirements of any 
relevant regulatory body or stock 
exchange or any other matter;

83

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REPORT CONTINUED

SHARE CAPITAL CONTINUED

•  to the allotment (otherwise than pursuant 
to sub-paragraphs (a) above and (c) 
below) of equity securities up to an 
aggregate nominal value of £111,794.03; 
and

•  to the allotment (otherwise than pursuant 
to sub-paragraphs (a) and (b) above) 
of equity securities in connection with an 
acquisition or specified capital investment 
up to an aggregate nominal value of 
£111,794.03;

(ii)  30 June 2024, unless previously renewed, 
varied or revoked by the Company at 
a general meeting; and a contract to 
purchase shares under the authority 
may be made prior to the expiry of the 
authority, and concluded in whole or in 
part after the expiry of the authority, 
and the Company may purchase its 
ordinary shares in pursuance of any 
such contract. In 2023, the Company did 
not seek to exercise any of the foregoing 
powers and authorities.

•  and shall expire upon the earlier of:

(i)  the conclusion of the next Annual 

RIGHTS ATTACHING TO ORDINARY 
SHARES IN THE COMPANY

General Meeting of the Company after 
passing the resolution, save that the 
Company may before such expiry 
make an offer or agreement which 
would or might require equity securities 
to be allotted after such expiry and 
the Board may allot equity securities 
in pursuance of such an offer or 
agreement as if the power conferred 
thereby had not expired; and

(ii)  30 June 2024.

In paragraph (c) 'specified capital 
investment' means one or more specific 
capital investments in respect of which 
sufficient information regarding the effect of 
the transaction on the Company, the assets 
the subject of the transaction and (where 
appropriate) the profits attributable to those 
assets is made available to shareholders to 
enable them to reach an assessment of the 
potential return.

SHARE BUY-BACK AUTHORITY

At the Annual General Meeting held in May 
2023, the Board was authorised to make 
market purchases of up to 44,717,615 of its 
ordinary shares at a minimum price per 
share (exclusive of expenses) of £0.005 
and a maximum price per share (exclusive 
of expenses) of the highest of 105% of the 
average of the middle market quotations 
of an ordinary share in the Company as 
derived from the London Stock Exchange 
Daily Official List for the five business days 
immediately preceding the day on which 
the ordinary share is contracted to be 
purchased, the price of the last independent 
trade of an ordinary share, and the highest 
current independent bid for an ordinary 
share in the Company as derived from the 
London Stock Exchange Trading System.

The authority expires upon the earlier of: 

(i)  the conclusion of the next Annual 

General Meeting of the Company; and 

The rights and obligations attaching to 
ordinary shares are set out in the Articles.

Holders of Ordinary Shares are entitled to 
attend and speak at general meetings, to 
appoint one or more proxies and to exercise 
voting rights.

Holders of Ordinary Shares may receive 
a dividend and on liquidation may share 
in the Company’s assets. Holders of 
Ordinary Shares are entitled to receive the 
Annual Report. Subject to meeting certain 
thresholds, holders of Ordinary Shares 
may requisition a general meeting or the 
proposal of resolutions at general meetings.

RESTRICTIONS ON TRANSFER OF SHARES 
AND LIMITATIONS ON HOLDINGS

There are no restrictions on transfer or 
limitations on the holding of Ordinary Shares 
other than under restrictions imposed by law 
or regulation (for example, insider trading 
laws) or pursuant to the Company’s share 
dealing code.

REQUIREMENTS OF GAMING 
REGULATIONS

Many jurisdictions where the Group 
currently holds, or in the future may 
secure a licence, require any person who 
acquires beneficial ownership of more 
than a certain percentage (typically 5%, 
and in some cases a smaller percentage) 
of the Company’s securities, to report the 
acquisition to the gaming authorities and 
apply for a finding of suitability. Many 
gaming authorities allow an 'institutional 
investor' to apply for a waiver that allows 
such institutional investor to acquire up to 
a certain percentage of securities without 
applying for a finding of suitability, subject 
to the fulfilment of certain conditions. In 
some jurisdictions, suitability investigations 
may require extensive personal and financial 
disclosure. The failure of any such individuals 
or entities to submit to such background 
checks and provide the required disclosure 
could jeopardise the Group’s eligibility 
for a required licence or approval.

The criteria used by relevant regulatory 
authorities to make determinations as to 
suitability of an applicant for licensure varies 
from jurisdiction to jurisdiction, but generally 
require the submission of detailed personal 
and financial information followed by a 
thorough investigation. Gaming authorities 
have very broad discretion in determining 
whether an applicant (corporate or 
individual) qualifies for licensing or should be 
found suitable.

Any person who is found unsuitable by a 
relevant gaming authority may be prohibited 
by applicable gaming laws or regulations 
from holding, directly or indirectly, 
the beneficial ownership of any of the 
Company’s securities.

The Articles include provisions to ensure that 
the Company has the required powers to 
continue to comply with applicable gaming 
regulations.

These provisions include providing the 
Company, in the event of a Shareholder 
Regulatory Event (as defined in the Articles), 
with the right to:

(a) suspend certain rights of its members 
who do not comply with the provisions 
of the gaming regulations (the Affected 
Members);

(b) require such Affected Members to 

dispose of their Ordinary Shares; and

(c)  subject to (b) above, dispose of the 
Ordinary Shares of such Affected 
Members.

The Company considers that these rights 
are required in order to mitigate the risk that 
an interest in Ordinary Shares held by a 
particular person could lead to action being 
taken by a relevant regulatory authority 
(as defined in the Articles) which in turn 
could lead to the withdrawal of existing 
licences held by the Group or the exclusion 
of being awarded further licences in other 
jurisdictions that the Group seeks to pursue. 
This potential regulatory authority action 
could therefore cause substantial damage 
to the Group’s business or prospects.

ENTITIES HOLDING COMPANY SHARES ON 
BEHALF OF GROUP EMPLOYEES

At 31 December 2023, Virtual Share Services 
Limited (a wholly owned subsidiary of the 
Company) held 1,260,958 Ordinary Shares 
in its administrative capacity in connection 
with the 888 Holdings plc Long Term 
Incentive Plan 2015 and Deferred Share 
Bonus Plan. Full details are set out on pages 
145 and 146.

84

888 HOLDINGS PLC 
SUBSTANTIAL SHAREHOLDINGS

The Company has been notified of the following interests in 5% or more of its share capital under Disclosure Guidance and Transparency 
Rules (DTR) Rule 5 of the UK Financial Conduct Authority: 

Principal shareholders

As at 29 December 2023 (the last day of trading in 2023)
Salix Trust Company (BVI) Limited in trust on behalf of Dalia Shaked
Parvus Asset Management LLP (UK)
HG Vora Capital Management LLC (US)
Artemis Fund Managers Limited (UK)

Following 29 December 2023 and 29 February 2024 which is the latest practicable date 
prior to publication of this Annual Report
Salix Trust Company (BVI) Limited in trust on behalf of Dalia Shaked
Parvus Asset Management LLP (UK)
Artemis Fund Managers Limited (UK)
Helikon Investments (UK)
HG Vora Capital Management LLC (US)

Other than as stated above, between 
29 December 2023 and 29 February 2024 
which is the last practicable date prior to 
the publication of this Annual Report, no 
further notifications were received regarding 
holdings comprising 5% of the Company’s 
issued share capital. Information provided 
to the Company pursuant to the DTRs 
is publicly available via the regulatory 
information services and the Company’s 
corporate website corporate.888.com.

SHAREHOLDER AGREEMENTS AND 
CONSENT REQUIREMENTS

There are no known arrangements under 
which financial rights are held by a person 
other than the holder of the shares.

Relationship Agreement
The Company is a party to a relationship 
agreement with, among others, Salix Trust 
Company (BVI) Limited as trustee for Dalia 
Shaked ('DS Trust') dated 14 September 
2005 which was amended on 16 July 2015 
(the 'Amended Relationship Agreement'). 
The O Shaked Shares Trust and the Ben 
Yitzhak Family Shares Trust (together with 
Dalia Shaked Bare Trust, the 'Principal 
Shareholder Trusts') are also party to the 
Amended Relationship Agreement but 
are no longer bound by certain material 
provisions since they are no longer 
shareholders of the Company. 

The Amended Relationship Agreement 
includes the following provisions in respect 
of the independence of the Company (in 
accordance with the UK Listing Rules) which 
provide that DS Trust shall, and shall procure 
as far as it is legally able, that its respective 
associates:

•  conduct all transactions and relationships 
with 888 Holdings Plc and any member of 
the Group on an arm’s length basis and 
on a normal commercial basis;

•  not take any action which precludes or 

inhibits 888 Holdings Plc, or any member 
of the Group, from carrying on its business 
independently of it;

•  not take any action that would have the 

effect of preventing the Company, or any 
member of the Group, from complying 
with its obligations under the UK Listing 
Rules; and

•  not propose or procure the proposal 

of any shareholder resolution which is 
intended, or appears to be intended, to 
circumvent any proper application of the 
UK Listing Rules.

It further provides that the DS Trust will not 
solicit Group employees without consent, 
that only independent directors can 
vote on proposals to further amend the 
Amended Relationship Agreement, that the 
DS Trust will consult the Company prior to 
disposing of a significant number of shares 
in order to maintain an orderly market and 
shall not disclose confidential information 
unless required to do so by law or relevant 
regulation or having first received the 
Company’s consent.

The Amended Relationship Agreement also 
includes restrictions on the DS Trust’s power 
to appoint Directors and includes obligations 
on the DS Trust to exercise its voting rights 
to ensure that the majority of the Board, 
excluding the Chair, is independent.

Applicable
financial
instruments

86,283,534
44,584,872
23,945,000
22,909,343

86,283,534
44,103,321
27,518,343
24,636,482
23,945,000

% issued 
share capital

Nature of
holding

19.23
9.94
5.34
5.11

19.21
9.82
6.13
5.49
5.33

Indirect
Indirect
Indirect
Indirect

Indirect
Indirect
Indirect
Indirect
Indirect

The DS Trust can nominate a non- executive 
director for appointment to the Board. 
In the event that this right is exercised, 
and it results in fewer than half the Board 
(excluding the Chair of the Board) being 
Independent Directors, such appointment 
shall only become effective upon the 
appointment to the Board of an additional 
Independent Director acceptable to the 
Nominations Committee. The DS Trust 
exercised this right in July 2022 and Ori 
Shaked was appointed as a non-executive 
director on 13 September 2022.  
In line with the UK Corporate Governance 
Code and as required by the Company’s 
Memorandum & Articles of Association 
('Articles'), Mr Shaked will retire at the 2024 
Annual General Meeting and offer himself for 
re-election.

Such restrictions and obligations apply  
in respect of the DS Trust whilst it holds not 
less than 7.5% of the issued share capital  
of the Company. 

The obligations of the parties to the 
Amended Relationship Agreement are at 
all times subject to all relevant legal and 
regulatory requirements and obligations of 
the parties thereto in the United Kingdom, 
Gibraltar or elsewhere.

Confirmation of independence 
The Board confirms that as of the date of 
this Annual Report, and during the entirety 
of 2023, the Company had no controlling 
shareholder. Therefore, no confirmation of 
independence is required pursuant to UK 
Listing Rule 9.8.4 R (14).

Shareholders’ agreements 
There are no known shareholders’ 
agreements in force between shareholders 
of the Company.

85

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REPORT CONTINUED

CHANGE OF CONTROL

FINANCIAL INSTRUMENTS

A change of control in the Company may, 
in the event of failure to fulfil any applicable 
consent requirement, give rise to certain 
revocation or termination rights under the 
Group’s gaming licences or certain contracts 
to which Group companies are a party.

POLITICAL DONATIONS

In accordance with its Political Involvement 
Policy which is available on the corporate 
website, the Group did not make any 
donations to any political party (including 
any non-EU political party) or organisation 
or independent election candidate or incur 
any political expenditure during the year.

POLITICAL INVOLVEMENT AND ANTI-
CORRUPTION ACTIVITIES

The Group has a zero-tolerance approach 
to bribery and corruption and complies 
strictly with all relevant laws. The Group 
has adopted an Anti-Bribery Policy which 
applies to all employees and is overseen 
by the Board. The policy includes the 
Group’s rules with regard to the giving 
and receiving of gifts, business hospitality 
and other payments, with particular focus 
on transactions with government-related 
entities and intermediaries. The policy can 
be read in full on the Group’s corporate 
website and was updated in March 2024. 
The Group carries out a comprehensive 
due diligence process of potential high-risk 
business associates, which includes certain 
government-related transactions and certain 
intermediaries. The Group also clearly 
communicates its policy to its suppliers and 
employees and carries out staff training on 
the topic.

During 2023, no instances of non-
compliance with the policy arose, and 
no fines, penalties or settlements were 
received or entered into in connection 
with bribery and corruption matters. We 
have also adopted a Political Involvement 
Policy, which is publicly available on the 
corporate website. Under this policy, we do 
not generally engage in political matters 
other than lawful lobbying in connection with 
our business. The Group was not involved 
in political matters and did not make fiscal 
contributions.

Respecting local tax regimes and paying our 
fair share is a fundamental responsibility of 
the Company to the communities on which 
we rely. Further information on our wider 
contributions to communities is included 
in our ESG and Sustainability Report. As 
a Group our economic contribution is 
significant, including a total tax contribution 
of £529m in 2023.

The Board considers the Group’s exposure to 
financial risks as part of its risk management 
strategy. Further details can be found in the 
Risk Management section of this report on 
page 38. In order to finance the acquisition 
of William Hill, the Company took on 
significant debt.

Hedging arrangements were put in place 
in order to fix around 70% of interest costs 
for the next two years. The Group is also 
exposed to foreign exchange as the Group’s 
deposits and revenues are generated in GBP, 
EUR and other currencies, whilst the Group’s 
operating expenses are largely incurred in 
local currencies.

The Group has mitigated foreign exchange 
risk by adopting policies to hedge certain 
costs in GBP. The Group has also entered 
into FX or cross-currency swaps in order 
to hedge part of its ongoing USD and EUR 
exposure arising due to the acquisition 
financing and its ongoing EUR exposure 
under outstanding notes. Forward deals are 
also in place to hedge ILS against revenue in 
Canadian Dollars and GBP.

The Board reviews these risks on an ongoing 
basis with a view to taking such action 
as required from time to time. Further 
information on the Group’s use of financial 
instruments is set out in note 25 to the 
annual accounts on pages 140 and 143.

DIRECTORS’ INDEMNITIES

The Articles permit the Company 
to indemnify its Directors in certain 
circumstances, as well as to provide 
insurance for the benefit of its Directors. 
The Company has entered into qualifying 
third-party indemnity arrangements for the 
benefit of all of its Directors in a form and 
scope which comply with the requirements 
of the UK Companies Act 2006 and the 
Gibraltar Companies Act 2014 which 
were in force from 1 November 2017 (or 
subsequently, with respect to subsequently 
appointed directors) and remain in force.

GOING CONCERN AND VIABILITY 
STATEMENTS

The going concern and viability statements 
required to be included in the Annual Report 
pursuant to the UK Corporate Governance 
Code are on pages 105 and 42 respectively 
and are incorporated in this Directors’ 
Report by reference.

PRINCIPAL SUBSIDIARY UNDERTAKINGS

The principal subsidiary undertakings are 
listed in note 33.

RESEARCH AND DEVELOPMENT 
ACTIVITIES

Having first-class customer value 
propositions is a key pillar of the Group’s 
growth strategy, and as such, investment 
in research and development is a critical 
area of focus for the Group. Our mission is to 
delight players with world-class betting and 
gaming experiences, and the Group places 
significant emphasis on the development 
of best-in-class products that are easy to 
use and offer personalised value. Further 
details of the outputs of our research and 
development activities this year are set out 
on page 7.

POST-PERIOD EVENTS

On 6th March 2024, the Group announced 
its decision to conclude its partnership 
with Authentic Brands Group as part of the 
strategic review of its B2C business. This 
partnership had granted exclusive use of the 
Sports Illustrated brand for online betting 
and gaming. As part of the termination 
agreement, the Group has agreed to pay 
a fee of $25.0m, which will be paid in cash 
from available resources. Additionally, the 
Group will pay an extra $25.0m between 
2027 and 2029.

On 22 March 2024, the GB Gambling 
Commission (GBGC) informed the Group 
that it had concluded its review into the 
Group’s operating licences that was 
announced by the Group on 14 July 2023. 
The GBGC concluded the review without 
imposing any licence conditions, financial 
penalties or other remedies on the Group.

AUDIT & RISK COMMITTEE

The Board has established an Audit 
Committee which became the Audit & Risk 
Committee in 2023. Details of the Audit & 
Risk Committee’s functions, together with its 
specific activities in 2023, are set out in the 
Audit & Risk Committee Report on pages 56 
to 61.

During the year the Company’s Audit & Risk 
Committee comprised Mark Summerfield 
(Chair), and Independent Non-Executive 
Directors Anne de Kerckhove, Andrea Gisle 
Joosen and Limor Ganot.

Details of the Company’s risk management 
strategy and the Board’s assessment of the 
Group’s viability in light of its risks are set out 
on pages 32 and 42 respectively.

86

888 HOLDINGS PLCAUDITORS

A resolution for the reappointment of  
Ernst and Young LLP and EY Limited, 
Gibraltar, (together, EY), as auditors of the 
Company will be proposed at the 2024 
Annual General Meeting.

During the year ended 31 December 2023, 
the Company’s audit was tendered in 
accordance with the EU Audit Regulation 
and the Competition and Markets 
Authority rules. The Company conducted 
a competitive tender process in respect of 
auditor appointment in August 2023. Ernst 
and Young LLP was reappointed as auditor 
for the purposes of the Company preparing 
financial statements as required pursuant 
to the UK Listing Rules and the DTRs. EY 
Limited, Gibraltar, which is approved as 
a registered auditor under the Gibraltar 
Financial Services Act 2019, is the statutory 
auditor of the Company including for the 
purposes of issuing an audit report pursuant 
to the Gibraltar Companies Act 2014.

Details of audit and non-audit fees charged 
by EY to the Company are set out in note 5 
to the financial statements.

RISK MANAGEMENT AND INTERNAL 
CONTROL

The Board acknowledges that it is 
responsible for the Company’s system of 
internal control, for setting policy on internal 
control and risk management, and for 
reviewing the effectiveness of internal control 
and risk management.

On 16 October 2023 the Company 
announced that the Audit Committee 
would become the Audit & Risk Committee 
by virtue of the formal delegation of risk 
management activities from the Board. 
The Audit & Risk Committee monitors the 
Group’s systems of internal control and risk 
management on an ongoing basis, including 
identifying, evaluating and managing the 
significant risks faced by the Group. The 
Audit & Risk Committee is required to report 
pertinent matters to the Board at scheduled 
Board meetings, with urgent matters being 
shared in real time. Significant developments 
have been made in 2023 to embed a culture 
of risk management across the Group 
through the establishment of an Enterprise 
Risk Management Framework. Further details 
are included in the Risk section on pages 30 
to 41.

The Board believes that its risk management 
process accords with the FRC Guidance 
on Risk Management, Internal Control and 
Related Financial and Business Reporting 
and carries out an annual review of its 
effectiveness covering all material controls, 
including financial, operational  
and compliance controls.

The annual review considers individual risk 
control responsibilities, reporting lines and 
qualitative assessments of residual risks. 
Such a review was carried out in respect of 
the processes that were in place throughout 
2023 up until the date of approval of the 
Annual Report and Accounts. No significant 
failings or weaknesses were identified in  
the review.

It is management’s role to implement 
Board policies on risk and control, including 
reporting. The system of internal control is 
designed to manage rather than eliminate 
the risk of failure to achieve business 
objectives and can only provide reasonable, 
and not absolute, assurance against 
material misstatement or loss.

The Audit & Risk Committee also reviews the 
appropriateness and adequacy of systems 
of internal control and risk management 
in relation to the financial reporting 
process on an ongoing basis and makes 
recommendations to the Board based on its 
findings.

The Group’s internal control and risk 
management systems in relation to the 
process of preparing consolidated accounts 
include the following:

•  Identification of significant risk and 

control areas of relevance to Group-wide 
accounting processes;

•  Controls to monitor the consolidated 

accounting process and its results at the 
level of the Board and at the level of the 
companies included in the consolidated 
financial statements;

•  Preventative control measures in the 

finance and accounting systems of the 
Company and of the companies included 
in the consolidated financial statements 
and in the operative, performance-
oriented processes that generate 
significant information for the preparation 
of the consolidated financial statements 
including the Strategic Report, including 
a separation of functions and pre-defined 
approval processes in relevant areas;

•  Measures that safeguard proper IT-based 
processing of matters and data relevant 
to accounting; and

•  Reporting information of companies 
around the Group which enable the 
Company to prepare consolidated 
financial statements including 
management accounts.

The reporting structure relating to all the 
companies included in the consolidated 
financial statements requires that significant 
risks are to be reported immediately to the 
Board on identification.

WHISTLEBLOWING POLICY

The Group’s Whistleblowing Policy sets 
out the overall responsibility of the Board 
(through its Audit & Risk Committee) for 
implementation of the policy, but notes 
that the Board has delegated day-
to-day responsibility for oversight and 
implementation to the Group Internal Audit 
function with additional oversight from the 
Group Legal and Compliance functions.

The policy provides that where an employee 
is not comfortable making an identified 
disclosure in the standard manner (i.e. to 
his/her respective direct line manager, 
another manager in his/her subsidiary, 
the People department or the compliance 
manager), disclosure can be made 
anonymously through a third party, Navex, 
and reporters can either raise their case via 
online forms or dedicated phone numbers.

Whilst employees are permitted to make 
disclosures anonymously, disclosing 
employees are encouraged to reveal their 
identity to the compliance officer in order 
to allow a full and proper investigation to 
take place. Where a disclosing employee’s 
identity is revealed, the Group will make its 
best effort, considering the circumstances 
and applicable law, to preserve 
confidentiality of such disclosure. The Board 
commits to investigating all disclosures fully, 
fairly, quickly and, where circumstances 
permit, confidentially. Undertakings are 
made to employees who raise genuinely 
held concerns in good faith under the 
procedure that they will not be dismissed or 
subject to any discrimination or victimisation 
as a result of their action. Employees of the 
Group are regularly sent reminders regarding 
the Whistleblowing Policy as part of general 
refreshers of various Group policies.

REMUNERATION COMMITTEE

The Board has overall responsibility for 
determining the framework of executive 
remuneration and its cost. It is required 
to take account of any recommendation 
made by the Remuneration Committee in 
determining the remuneration, benefits and 
employment packages of the Executive 
Directors and Executive Committee and the 
fees of the Chair.

During the year the Company’s 
Remuneration Committee comprised 
Independent Non-Executive Directors 
Andrea Gisle Joosen (Chair from 23 May 
2023) Anne de Kerckhove, Mark Summerfield, 
and Limor Ganot.

87

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

DIRECTORS’ REPORT CONTINUED

•  in respect of the parent company financial 
statements, state whether UK adopted 
international accounting standards in 
conformity with the requirements of the 
Gibraltar Companies Act 2014 have 
been followed, subject to any material 
departures disclosed and explained in the 
financial statements; and

•  prepare the financial statements on 
the going concern basis unless it 
is appropriate to presume that the 
Company and/or the Group will not 
continue in business.

The Directors are responsible for keeping 
adequate accounting records that 
are sufficient to show and explain the 
Company’s and Group’s transactions 
and disclose with reasonable accuracy 
at any time the financial position of the 
Company and the Group and enable 
them to ensure that the Company and the 
Group financial statements comply with 
the Gibraltar Companies Act 2014. They 
are also responsible for safeguarding the 
assets of the Group and parent company 
and for taking reasonable steps for the 
prevention and detection of fraud and other 
irregularities.

Under applicable law and regulations,  
the Directors are also responsible for 
preparing a strategic report, Directors’ 
report, Directors’ remuneration report and 
corporate governance statement that 
comply with that law and those regulations. 
The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website.

REMUNERATION COMMITTEE CONTINUED

The Remuneration Committee determines 
the Chair’s and Executive Directors’ fees, 
whilst the Chair and the Executive Directors 
determine the fees paid to the Non-
Executive Directors. Further details are 
provided on page 75.

The Remuneration Committee was advised 
during 2023 by Korn Ferry. The remuneration 
consultant has no other connection with 888 
or any of the Directors. Further details are 
provided on page 81.

All new long-term incentive schemes 
and significant changes to existing long-
term incentive schemes are put to the 
shareholders of the Company for approval 
before they are adopted (save for certain 
circumstances as set out in the Listing Rules). 

The Directors' Remuneration Policy will 
be put to a vote at the Annual General 
Meeting in May 2024 in accordance with 
the Companies (Directors’ Remuneration 
Policy and Directors’ Remuneration Report) 
Regulations 2019. Details of the policy can 
be found on pages 66 to 73.

The Remuneration Committee Report and 
Directors' Remuneration Report, which 
outlines the Remuneration Committee’s 
work and details of Directors’ remuneration, 
is on pages 62 to 82. The Remuneration 
Committee’s terms of reference are available 
on the Company’s website, corporate.888.
com.

COMPLIANCE WITH STATUTORY 
PROVISIONS

As the Company is registered in Gibraltar, 
it is subject to compliance with Gibraltar 
statutory requirements. The main corporate 
legislation relevant to the Company in 
Gibraltar is the Gibraltar Companies Act 
2014. The Company is in full compliance with 
the Gibraltar Companies Act.

DIVIDEND POLICY

The Company’s policy, as stated in its 
IPO Prospectus, is to distribute 50% of its 
adjusted profit after tax each year. On  
7 April 2022 it was announced that the 
Board intends to suspend dividends until 
such time that net leverage is at or below  
3x. During 2023, this threshold was not met 
and as such the payment of a dividend  
will not be proposed at the 2024 Annual 
General Meeting.

DIRECTORS’ STATEMENT OF 
RESPONSIBILITIES

The Directors are responsible for preparing 
the Annual Report and the financial 
statements in accordance with applicable 
Gibraltar law and regulations.

Company law requires the Directors to 
prepare financial statements for each 
financial year. Under that law, the Directors 
have elected to prepare the Group and 
parent company financial statements in 
accordance with UK adopted international 
accounting standards in conformity with the 
requirements of the Gibraltar Companies Act 
2014. Under company law, the Directors must 
not approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and the Company and of the profit or loss of 
the Group and the Company for that period.

Under the Financial Conduct Authority’s 
Disclosure Guidance and Transparency 
Rules, Group financial statements are 
required to be prepared in accordance 
with UK adopted international accounting 
standards.

In preparing these financial statements the 
Directors are required to:

•  select suitable accounting policies in 
accordance with IAS 8 Accounting 
Policies, Changes in Accounting  
Estimates and Errors and then apply them 
consistently;

•  make judgements and accounting 
estimates that are reasonable and 
prudent;

•  present information, including accounting 

policies, in a manner that provides 
relevant, reliable, comparable and 
understandable information;

•  provide additional disclosures when 

compliance with the specific requirements 
in IFRSs is insufficient to enable users 
to understand the impact of particular 
transactions, other events and conditions 
on the Group and Company financial 
position and financial performance;

•  in respect of the Group financial 

statements, state whether international 
accounting standards in conformity 
with the requirements of the Gibraltar 
Companies Act 2014 and UK adopted 
international accounting standards have 
been followed, subject to any material 
departures disclosed and explained in the 
financial statements;

88

888 HOLDINGS PLCDIRECTORS’ RESPONSIBILITY STATEMENT 
(DTR 4.1)

The Directors confirm, to the best of their 
knowledge:

•  that the consolidated financial statements, 
prepared in accordance with UK adopted 
international accounting standards in 
conformity with the requirements of 
the Gibraltar Companies Act 2014 and 
UK adopted international accounting 
standards, give a true and fair view of 
the assets, liabilities, financial position 
and profit of the parent company and 
undertakings included in the consolidation 
taken as a whole;

•  that the Annual Report, including the 

Strategic Report, includes a fair review of 
the development and performance of the 
business and the position of the Company 
and undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face; and
•  that they consider the Annual Report, 
taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the Company’s position, 
performance, business model and 
strategy.

All of the current Directors have taken all 
the steps that they ought to have taken 
as Directors to make themselves aware of 
any information needed by the Company’s 
auditors for the purposes of their audit, and 
to establish that the auditors are aware of 
that information. The Directors are not aware 
of any relevant audit information of which 
the auditors are unaware.

On behalf of the Board:

LORD MENDELSOHN

Chair

26 March 2024

89

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

INDEPENDENT AUDITOR’S REPORT
To the members of 888 Holdings PLC

OPINION
In our opinion:

•  888 Holdings PLC’s Group financial statements and Parent company financial statements (the 'financial statements') give a true and 

fair view of the state of the Group’s and of the parent company’s affairs as at 31 December 2023 and of the Group’s loss for the year 
then ended;

•  the Group and Parent company financial statements have been properly prepared in accordance with UK adopted international 

accounting standards; and

•  the financial statements have been prepared in accordance with the requirements of the Gibraltar Companies Act 2014.

We have audited the financial statements of 888 Holdings PLC (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 
31 December 2023 which comprise:

GROUP

PARENT COMPANY

Consolidated Income Statement for the year ended 31  
December 2023

Company Balance Sheet as at 31 December 2023

Consolidated Statement of Comprehensive Income for the year 
then ended

Company Statement of Changes in Equity for the year then ended

Consolidated Statement of Financial Position as at 31  
December 2023

Company Statement of Cash Flows for the year then ended

Consolidated Statement of Changes in Equity for the year then 
ended

Related notes 1 to 9 to the financial statements including a 
summary of significant accounting policies

Consolidated Statement of Cash Flows for the year then ended

Related notes 1 to 33 to the financial statements, including a 
summary of significant accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and UK adopted international accounting 
standards and as regards the Group and Parent company financial statements, as applied in accordance with the provisions of the 
Gibraltar Companies Act 2014.

BASIS FOR OPINION 

We conducted our audit in accordance with International Standards on Auditing (ISAs) and applicable law. Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

INDEPENDENCE

We are independent of the Group and Parent company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent company and we remain 
independent of the Group and the Parent company in conducting the audit. We confirm that there are appropriate safeguards in place 
and that we remain independent.

CONCLUSIONS RELATING TO GOING CONCERN 

In accordance with the terms of our engagement letter with the Company, in auditing the financial statements, we have concluded that the 
directors’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Our evaluation of the 
directors’ assessment of the Group and parent company’s ability to continue to adopt the going concern basis of accounting included:

•  We confirmed our understanding of 888’s going concern assessment process, including how principal and emerging risks are 
considered. We understood the review controls in place for the going concern model, forecasting and management’s Board 
memoranda; 

•  We challenged the appropriateness of the duration of the going concern assessment period and considered the existence of any 

significant events or conditions beyond this period;

•  We tested the mathematical integrity of management’s going concern model, including ensuring arithmetic accuracy; 

•  We performed procedures to test the reasonableness of cash flow forecast assumptions, through reconciliation to the budget 

approved by the Board, comparison with recent performance and external benchmarking, as well as their consistency with other 
areas of the audit including impairment assessments. We independently assessed other key assumptions including the timing and 
quantum of legal and regulatory payments, the potential impact of interest rate and macroeconomic risks, the timing of settlement of 
provisions and achievability of integration synergies;

90

888 HOLDINGS PLCCONCLUSIONS RELATING TO GOING CONCERN CONTINUED

•  We read the Group’s facility and syndication agreements and re-calculated the financial covenant relating to the Group’s revolving 
credit facility to check whether it remained available to the Group throughout the going concern period under the base case and 
downside scenarios;

•  We challenged management’s downside scenarios and reverse stress testing, including the mitigating actions included in the cash 

flow forecasts. This included understanding the Group’s variable and discretionary costs and evaluating the Group’s ability to control 
these outflows if required;

•  We performed our own assessment of plausible downside scenario focussed on the timing of cash outflows not solely at the Group’s 
discretion. We also performed a reverse stress test in order to assess the flexibility of the business model and identify what factors 
would lead to the Group utilising all liquidity during the going concern period and the probability of such events of occurring; and 

•  We assessed the appropriateness of disclosures in the Annual Report and Accounts by comparing the disclosures against the 

requirements under UK adopted international accounting standards and the UK Corporate Governance Code.

Key observations 
•  The directors’ assessment forecasts that the Group will maintain sufficient liquidity throughout the going concern assessment period 
and does not forecast any breaches in debt covenants. This includes the utilisation of the Group’s revolving credit facility, which 
remains undrawn as at 31 December 2023. 

•  The Group is exposed to certain legal and regulatory risks, some of which will result in cash outflows during the going concern 
assessment period or will increase the uncertainty associated with cash inflows. However, even under the downside scenarios 
described above, the directors’ assessment forecasts the Group to maintain liquidity and covenant headroom throughout the going 
concern period.

•  Controllable mitigating actions are available to management to increase liquidity over the going concern assessment period, 

although some of these actions may impact the Group’s profitability and cash generation over a longer time horizon. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group and parent company’s ability to continue as a going concern for the period to 30 
June 2025. 

In relation to the Group and Parent company’s reporting on how they have applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about whether the directors 
considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this 
report. However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the Group’s ability to 
continue as a going concern.

OVERVIEW OF OUR AUDIT APPROACH

AUDIT SCOPE

•  We performed an audit of the complete financial information of five components and 

audit procedures on specific balances for a further five components.

•  The components where we performed full or specific audit procedures accounted for 

91% of adjusted EBITDA, 99% of Revenue and 98% of Total assets.

KEY AUDIT MATTERS

•  Regulatory and legal risk 

•  Revenue recognition 

•  Impairment of goodwill 

MATERIALITY

•  Overall Group materiality of £6.2m, which represents 2% of Adjusted EBITDA (as 

defined below in 'Our application of materiality' section). 

AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDITS 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for 
each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into 
account size, risk profile, the organisation of the Group and effectiveness of group-wide controls, changes in the business environment, the 
potential impact of climate change and other factors such as recent Internal audit results when assessing the level of work to be performed 
at each component.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative coverage of 
significant accounts in the financial statements, of all the reporting components of the Group, we selected 10 components covering entities 
within the UK, Gibraltar and Malta, which represent the principal business units within the Group.

91

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 888 Holdings PLC

AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDITS CONTINUED
Tailoring the scope continued
Of the 10 components selected, we performed an audit of the complete financial information of five components (“full scope components”) 
which were selected based on their size or risk characteristics. For the remaining five components (“specific scope components”), we 
performed audit procedures on specific accounts within that component that we considered had the potential for the greatest impact on 
the significant accounts in the financial statements either because of the size of these accounts or their risk profile.  

The reporting components where we performed audit procedures accounted for 91% (2022: 96%) of the Group’s Adjusted EBITDA, 99% 
(2022: 99%) of the Group’s Revenue and 98% (2022: 96%) of the Group’s Total assets. For the current year, the full scope components 
contributed 91% (2022: 125%) of the Group’s Adjusted EBITDA, 97% (2022: 99%) of the Group’s Revenue and 98% (2022: 94%) of the Group’s 
Total assets. The specific scope component contributed 0% (2022: -29%) of the Group’s Adjusted EBITDA, 2% (2022: 0%) of the Group’s 
Revenue and 0% (2022: 2%) of the Group’s Total assets. The audit scope of these components may not have included testing of all 
significant accounts of the component but will have contributed to the coverage of significant accounts tested for the Group.

Of the remaining components that together represent 9% of the Group’s Adjusted EBITDA, none are individually greater than 1% of the 
Group’s Adjusted EBITDA. For these components, we performed other procedures, including analytical review, testing of consolidation 
journals and intercompany eliminations and foreign currency translation recalculations to respond to any potential risks of material 
misstatement to the Group financial statements.

The charts below illustrate the coverage obtained from the work performed by our audit teams.

ADJUSTED  
EBITDA

REVENUE

TOTAL ASSETS

Full scope components 91%

Full scope components 97%

Full scope components 98%

Specific scope components 0% 

Specific scope components 2% 

Specific scope components 0%

Other procedures 9%

Other procedures 1% 

Other procedures 2%

Changes from the prior year 
In the prior year, following the William Hill business combination, we selected eight components to perform an audit of their complete 
financial information ("full scope components") based on size and risk characteristics. For the remaining component (“specific scope 
component”), we performed audit procedures on specific accounts within that component that we considered had the potential for the 
greatest impact on the financial statements due to size and risk. In the current year, following further integration of the William Hill business 
into the Group, we evolved our scoping to focus on the key areas of audit risk within the Group's components, by increasing the number of 
specific scope components. This had a limited effect on the level of work performed across the Group. 

Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the 
components by us, as the Group audit team, or by component auditors from other EY global network firms operating under our instruction. 
Of the five full scope components and five specific scope components, audit procedures were performed on two full scope and four specific 
scope components, directly by the group audit team in London and Gibraltar. For the remaining three full scope entities and one specific 
scope component, where the work was performed by component auditors in Gibraltar and Malta, we determined the appropriate level of 
involvement to enable us to determine that sufficient audit evidence had been obtained as a basis for our opinion on the Group as a whole.

The non-statutory audit partner has experience serving clients in a variety of public UK-listed companies, including those with the majority 
of their operations overseas. The statutory audit partner has experience serving clients in a variety of industries in Gibraltar. They reviewed 
the experience and expertise of the engagement team to ensure that the team had the appropriate competence and capabilities, which 
included the use of a specialist where appropriate. The team had discussions during planning and throughout the audit in respect of the 
evolving gaming regulatory environment.

The Group audit team continued to follow a programme of planned visits that has been designed to ensure that the Non-Statutory Auditor, 
the Statutory Auditor and other Group partners visited full scope and specific scope locations. During the current year’s audit cycle, visits 
were undertaken by the Group audit team to the component teams in Malta and Gibraltar. These visits involved discussing the audit 
approach with the component team and any issues arising from their work, meeting with local management and reviewing relevant audit 
working papers on risk areas. The Group audit team interacted regularly with the component teams where appropriate during various 
stages of the audit, reviewed relevant working papers and were responsible for the scope and direction of the audit process. This, together 
with the additional procedures performed at Group level, gave us appropriate evidence for our opinion on the Group financial statements.

92

888 HOLDINGS PLC     
AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDITS CONTINUED
Climate change 
Stakeholders are increasingly interested in how climate change will impact 888 Holdings PLC. The Group has determined that the most 
significant future impacts from climate change on its operations will be from coastal flooding due to sea level rise (with a safety and 
infrastructure impact on people, offices and retail shops); temporary increases to the cost of living during the transition to low-carbon 
technologies (with an impact on customers’ disposable income); and legislation introduced to place a ban on fossil fuel use for fuel and 
energy generation and introduction of legislation to favour renewable energy generation (with an impact on energy costs and energy 
security). These are explained on pages 163 to 175 in the required Task Force for Climate related Financial Disclosures and on pages 36 to 
41 in the principal risks and uncertainties. It has also explained its climate commitments on pages 18 to 21. All of these disclosures form part 
of the 'Other information,' rather than the audited financial statements. Our procedures on these unaudited disclosures therefore consisted 
solely of considering whether they are materially inconsistent with the financial statements or our knowledge obtained in the course of the 
audit or otherwise appear to be materially misstated, in line with our responsibilities on 'Other information'.

In planning and performing our audit we assessed the potential impacts of climate change on the Group’s business and any consequential 
material impact on its financial statements. 

The Group has explained on page 107 its articulation of how climate change has been reflected in the financial statements including how 
this aligns with its commitment to achieve net zero emissions by 2035. Consideration of significant judgements and estimates relating to 
climate change are included in note 1. 

Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating management’s 
assessment of the impact of climate risk, physical and transition, its climate commitments, the effects of material climate risks disclosed on 
pages 166 to 170 and the significant judgements and estimates disclosed in note 1 and whether these have been appropriately reflected in 
the asset values and associated disclosures where values are determined through modelling future cash flows, being the impairment tests 
of the Retail, UK online and International online groups of cash generating units.

We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability and associated 
disclosures. Where considerations of climate change were relevant to our assessment of going concern, these are described above. Based 
on our work we have not identified the impact of climate change on the financial statements to be a key audit matter or to impact a key 
audit matter.

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. 
These matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and 
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a 
whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

93

ANNUAL REPORT & ACCOUNTS 2023KEY OBSERVATIONS 
COMMUNICATED TO THE 
AUDIT AND RISK COMMITTEE 

We concluded that the 
provision and accruals 
in respect to regulatory 
authorities, and related 
income statement accounts, 
are appropriate and that 
the disclosures of probable 
and possible outflows in the 
financial statements meet the 
requirements of IAS 37 as at 31 
December 2023.

STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 888 Holdings PLC

RISK

OUR RESPONSE TO THE RISK

Regulatory and legal risks
At 31 December 2023, the Group has 
provided £116.4 million (2022: £143.2 
million) in respect of ongoing legal 
and regulatory matters principally 
in Austria and Germany. A further 
provision of £62.8 million (2022: £61.7 
million) was made in relation to 
indirect taxes.

Refer to the significant accounting 
policies (Note 1 on pages 105 to 
114); and Notes 22 and 31 to the 
Consolidated Financial Statements 
(page 132 and 133, and page 150).

Given the industry and jurisdictions in 
which the Group operates there is a 
risk that the Group operates without 
the appropriate licences, has existing 
licences adversely affected through 
the imposition of licence conditions 
or threat of licence revocation, or 
is subject to regulatory sanctions 
resulting from breaches of licence 
conditions. There is also a risk that 
the Group does not pay or accrue 
for gaming taxes on an appropriate 
basis.

Judgement is applied in estimating 
amounts payable to regulatory 
authorities, or customers, in certain 
jurisdictions. This gives rise to a 
risk over the accuracy of accruals, 
provisions and disclosure of 
contingent liabilities and the related 
income statement effect. 

There is also a risk that management 
may influence these significant 
estimates and judgements in order 
to meet market expectations or 
bonus targets.

•  We obtained an understanding and evaluated the 

design effectiveness of management’s controls around 
regulatory and legal risks. This included considering 
the management of legal and regulatory risks, the 
quantification and recording of a provision or disclosure 
of a contingent liability;

•  Inquired of management and the Group's external legal 
advisers, where appropriate, about any known instances 
of material breaches in regulatory or licence compliance 
and the potential consequences of any such breach 
to inform our assessment of the Group’s evaluation of 
provisions to be recorded or a contingent liability to be 
disclosed. 

•  Inspected the Group’s correspondence with regulators 
and tax authorities to identify any legal or regulatory 
concerns, to assess the completeness of matters 
evaluated by the Group and to inform the likelihood of 
any actual or potential licence restrictions;

•  For certain matters, we engaged EY forensic accounting 
specialists to evaluate whether breaches identified were 
indicative of pervasive process deficiencies and control 
failings or specific to certain markets or other factors;

•  In respect of the regulatory provisions, we obtained an 
understanding of the fact patterns through discussions 
with management and the Group’s external legal 
advisors, read their written legal confirmations and 
performed our own searches for contradictory evidence. 

•  We agreed provisions to third party support, for 

example post year end settlement agreements and/
or confirmation from the Group’s external legal advisors 
that they consider the quantum of the provisions for 
regulatory matters to be appropriate;

•  Evaluated management’s interpretation and application 
of relevant laws and regulations and assessed the risks 
in respect of the Group’s operations outside of regulated 
markets;

•  Circularised confirmations to management’s relevant 
external legal experts to test the completeness of 
outstanding legal or regulatory issues as at 31 December 
2023;

•  Tested the completeness of the Group’s legal expenses, 
in coordination with the discussions with Group’s legal 
advisers, to ensure the completeness of circularised 
confirmations;

•  Engaged EY gaming tax specialists to assist us in 

auditing the risks in respect of gaming duties and fines;

•  Assessed appropriateness of disclosures in note 22 
and 31 of the consolidated financial statements by 
comparing the disclosures against the requirements 
under UK adopted international accounting standards.

The Group audit team performed all audit procedures over 
the regulatory and legal risk, which covered 100% of the 
balance sheet amount.

94

888 HOLDINGS PLCRISK

OUR RESPONSE TO THE RISK

Revenue recognition
The Group recognised revenue of 
£1,710.9 million in 2023 (2022: £1,238.8 
million). 

•  We obtained an understanding and evaluated the design 
effectiveness of management’s controls over revenue. 

In relation to the risk over systematic errors in calculations or 
interfacing we performed the following procedures:

The Group’s revenue recognition 
process for material revenue streams 
is highly dependent on the Group’s 
complex gaming systems and 
gaming servers, which process a high 
volume of transactions. Systematic 
errors in calculations or interfacing 
could result in incorrect reporting of 
revenue. 

There is a further risk that 
management may override 
operational controls in respect 
of revenue recognition leading to 
revenue being materially different to 
cash receipts or overstated in order 
to meet market expectations.

Refer to the significant accounting 
policies (Note 1 on pages 105 to 
114); and Note 2 to the Consolidated 
Financial Statements (pages 115 and 
116).

•  For certain IT systems we tested the IT general control 
environment where we considered the system to be 
supportive of a controls reliance approach. Where 
IT systems were not supportive of a controls reliance 
approach, we walked through the IT processes and 
designed and executed incremental substantive 
procedures to address the risk; 

•  Performed a correlation analysis between revenue and 

cash receipts to confirm that in aggregate, the revenues 
recognised were equivalent to the cash receipts adjusted 
for known timing differences;

•  Applied IT-based auditing techniques to test manual 

reconciliations between the Group’s gaming revenue and 
cash; 

•  Performed transaction testing for each revenue stream 

to test the interface between gaming servers, production 
systems and cash processing system;

•  Performed detailed substantive testing on a sample of 
revenue transactions, including validation of bets/wins, 
deposits/withdrawals and aggregated cash receipts 
from payment service providers and shops; 

•  Performed computer assisted audit techniques to search 
for other material manual adjustments to revenue and 
audited the fair value of bet positions; 

•  Obtained and reviewed third party assurance reports, 

which provided independent assurance over the 
Company’s processes and controls over the development 
and maintenance of games and their underlying 
algorithms; and

•  Searched for contradictory evidence for indicators of 
gaming system error and manipulation by inspecting 
whistleblower reports, reviewing correspondence with 
regulators and reviewing customer complaints. 

In relation to the risk over management override we 
performed the following procedures:

•  Used data analytic tools to identify revenue related 

manual journals posted to the general ledger and traced 
these back to source systems or other corroborative 
evidence. We obtained and evaluated underlying source 
documentation to test the completeness and accuracy 
of the postings, including those journals we considered 
unusual in nature.

We also assessed the appropriateness of the disclosures 
in note 1 and 2 of the consolidated financial statements by 
comparing the disclosures against the requirements under 
UK adopted international accounting standards.

KEY OBSERVATIONS 
COMMUNICATED TO THE 
AUDIT AND RISK COMMITTEE 

Based on the procedures 
performed, including those in 
respect of manual adjustments 
to revenue, we did not identify 
any evidence of material 
misstatement in the revenue 
recognised in the year ended 31 
December 2023.

95

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 888 Holdings PLC

KEY OBSERVATIONS 
COMMUNICATED TO THE 
AUDIT AND RISK COMMITTEE 

Based on our audit 
procedures, including our own 
independently developed 
ranges and sensitivities 
applied, we are satisfied that 
no impairment is required in 
respect of the Retail, UK online 
or international online Groups of 
CGUs as at 31 December 2023.

The disclosures in the financial 
statements are in accordance 
with IAS 36.

Based on the level of headroom 
and our own sensitivities 
applied, the additional 
sensitivity disclosures for key 
assumptions for UK Retail are 
appropriate

RISK

OUR RESPONSE TO THE RISK

Revenue recognition continued

The Group audit team performed audit procedures over 
revenue, which covered 96% of the Group’s revenue. The 
Malta component team has performed audit procedures 
over 3% of the remaining revenue balance as part of their 
full scope procedures.

Impairment of Goodwill 
As at 31 December 2023 the Group 
had goodwill of £763.3 million 
(2022: £797.3 million) relating to the 
acquisition of the William Hill Group 
in 2022; 

•  We obtained an understanding of the process and 

evaluated the design effectiveness of management’s 
controls around impairment of goodwill. This included 
consideration of management’s completeness and 
accuracy of data and assumptions used in the 
impairment assessments;

The recoverable amount and 
headroom on the Group’s of CGUs 
tested for impairment are disclosed 
in note 12. 

There is a risk that these assets (in 
particular Retail) are not supported 
by either the future cash flows they 
are expected to generate or their 
fair value less costs of disposal, 
resulting in an impairment charge 
that has not been recognised by 
management. 

Refer to the significant accounting 
policies (Note 1 on pages 105 to 114); 
and Note 12 to the Consolidated 
Financial Statements (pages 125 to 
127).

•  We assessed management’s modelling for clerical 

accuracy and consistency with IAS 36; 

•  We challenged management’s modelling assumptions 

(particularly in respect of forecast growth rates) 
by comparing inputs to past performance, current 
trading conditions, board approved forecasts, external 
benchmarks (including analyst reports), competitor 
performance and searched for external information that 
may be contrary to management’s assessment; 

•  We ensured the consistency of the impairment models 
with other areas of the audit, including going concern 
forecasting; 

•  We involved valuation specialists to assess the discount 

rates used in each value in use calculation by performing 
an independent calculation of a range of acceptable 
discount rates and comparing this with the rates utilised 
by the Group; 

•  We performed sensitivity analysis and reverse stress 
testing, by flexing key inputs such as short and long 
term growth rates and the discount rate to stress test 
management’s modelling; 

•  We assessed the appropriateness of the disclosures in 
note 1 and 12 of the consolidated financial statements 
by comparing the disclosures against the requirements 
under UK adopted international accounting standards.

The Group audit team performed all audit procedures over 
the risk, which covered 100% of the balance sheet amount.

In the prior year, our auditor’s report included a Key Audit Matter in relation to acquisition accounting (relating to the purchase of the 
William Hill Group in 2022). In the current year, as there were no material acquisitions, this Key Audit Matter has been removed.

OUR APPLICATION OF MATERIALITY 

We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit 
and in forming our audit opinion.

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit 
procedures.

We determined materiality for the Group to be £6.2 million (2022: £4.3 million), which is 2% (2022: 2%) of Adjusted EBITDA. We believe that 
Adjusted EBITDA provides us with the most relevant performance measure to the stakeholders of the Group, given the prominence of this 
metric throughout the Annual Report and consolidated financial statements and its alignment to investor presentations. 

We determined materiality for the Parent company to be £4.8 million (2022: £5.2 million), which is 2% (2022: 2%) of Equity.

96

888 HOLDINGS PLCOUR APPLICATION OF MATERIALITY CONTINUED
Materiality continued

STARTING BASIS

•  Adjusted EBITDA of £308.3 million

ADJUSTMENTS

MATERIALITY

•  Share benefit credit of £0.5 million

•  Foreign exchange gains of £1.0 million

•  Totals £309.8 million

•  Materiality of £6.2 million (2022: £4.3 million), representing 2% of Adjusted EBITDA

During the course of our audit, we reassessed initial materiality to reflect the Group’s final Adjusted EBITDA. This resulted in materiality 
deceasing by £0.4m from £6.6 million to £6.2 million. 

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the 
probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that 
performance materiality was 50% (2022: 50%) of our planning materiality, namely £3.1 million (2022: £2.1 million). We have set performance 
materiality at the same percentage as 2022 given the given our assessment of risk arising from the extent of ongoing change within the 
Group, including in its operations and its management, resulting in our expectation that there is a higher likelihood of misstatements 
occurring in the financial statements.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken 
based on a percentage of total performance materiality. The performance materiality set for each component is based on the relative 
scale and risk of the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current 
year, the range of performance materiality allocated to components was £0.4 million to £1.6 million (2022: £0.4 million to £1.4 million). 

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit and Risk Committee that we would report to them all uncorrected audit differences in excess of £0.3 million 
(2022: £0.2 million), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other 
relevant qualitative considerations in forming our opinion.

OTHER INFORMATION 

The other information comprises the information included in the annual report set out on pages 1 to 89 including the Strategic Report, the 
Directors’ Report and the Corporate Governance Report, other than the financial statements and our auditor’s report thereon. The directors 
are responsible for the other information contained within the annual report. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in this 
report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the 
financial statements or our knowledge obtained in the course of the audit or otherwise appears to be materially misstated. If we identify 
such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material 
misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material 
misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

OPINION ON OTHER MATTER PRESCRIBED BY THE GIBRALTAR COMPANIES ACT 2014

In our opinion the information given in the Directors’ Report for the financial year for which the financial statements are prepared is 
consistent with the financial statements and has been properly prepared in accordance with the Gibraltar Companies Act 2014 Act.

Opinions on other matters in accordance with the terms of our engagement letter with the Company. 

97

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of 888 Holdings PLC

OPINION ON OTHER MATTER PRESCRIBED BY THE GIBRALTAR COMPANIES ACT 2014 CONTINUED

In our opinion, based on the work undertaken in the course of the audit:

•  the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the basis of preparation.

•  the information given in the strategic report for the financial year for which the financial statements are prepared is consistent with 

the financial statements and that report has been prepared in accordance with the basis of preparation;

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION AS PRESCRIBED BY THE GIBRALTAR COMPANIES ACT 2014

In the light of our knowledge and understanding of the Group and the Parent company and its environment obtained in the course of the 
audit. We have nothing to report in respect of the following matters:

•  We have identified material misstatements in the Directors’ Report; and

•  We have not received all the information and explanations we required for our audit.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION IN ACCORDANCE WITH THE TERMS OF OUR ENGAGEMENT 
LETTER WITH THE COMPANY

In the light of our knowledge and understanding of the Group and the Parent company and its environment obtained in the course of the 
audit. We have nothing to report in respect of the following matters:

•  We have identified material misstatements in the strategic report;

•  Adequate accounting records have not been kept by the Parent company;

•  Parent company financial statements and the audited Directors’ Remuneration Report are not in agreement with the accounting 

records and returns; and

•  Disclosures of directors’ remuneration specified by law are not appropriately made.

CORPORATE GOVERNANCE STATEMENT

We have reviewed the directors’ statement in relation to going concern, longer-term viability and that part of the Corporate Governance 
Statement relating to the Group and company’s compliance with the provisions of the UK Corporate Governance Code specified for our 
review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance 
Statement is materially consistent with the financial statements or our knowledge obtained during the audit:

•  Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and any material 

uncertainties identified set out on page 86;

•  Directors’ explanation as to its assessment of the Company’s prospects, the period this assessment covers and why the period is 

appropriate set out on page 42;

•  Director’s statement on whether it has a reasonable expectation that the Group will be able to continue in operation and meets its 

liabilities set out on pages 42 and 86;

•  Directors’ statement on fair, balanced and understandable set out on page 89;

•  Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 87;

•  The section of the annual report that describes the review of effectiveness of risk management and internal control systems set out on 

page 59; and;

•  The section describing the work of the Audit and Risk Committee set out on page 56 to 61.

RESPONSIBILITIES OF DIRECTORS

As explained more fully in the directors’ responsibilities statement set out on page 88, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group and parent company’s ability to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the Group or the Parent company or to cease operations, or have no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

98

888 HOLDINGS PLCEXPLANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED CAPABLE OF DETECTING IRREGULARITIES, INCLUDING FRAUD

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect irregularities, including fraud. The risk of not detecting a material misstatement due to fraud is 
higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or 
intentional misrepresentations, or through collusion. The extent to which our procedures are capable of detecting irregularities, including 
fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests with both those charged with governance of the 
Company and management. 

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that 

the most significant are those related to gambling regulations and related gaming and indirect taxes in different countries where 
the Group is operating, including the UK, Spain, Gibraltar, Malta, Italy, Austria and other countries, those related to relevant tax 
compliance regulations in the UK, Gibraltar, Malta, Spain and Israel and related to the financial reporting framework (UK adopted 
international accounting standards, UK Corporate Governance Code, Gibraltar Companies Act 2014, the Listing Rules of the London 
Stock Exchange and the Bribery Act 2010);

•  We understood how 888 Holdings PLC is complying with those frameworks by making enquiries of management and the Company’s 

external legal and tax advisers. We corroborated our enquiries through our review of board minutes, discussion with the Audit and Risk 
Committee and any correspondence with regulatory bodies and tax authorities, and our audit procedures in respect of 'Regulatory 
and legal risk' (as described above);

•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by 

meeting with management to understand where they considered there was susceptibility to fraud, including in respect of revenue 
recognition. We also considered performance targets and their influence on efforts made by management to manage earnings or 
influence the perceptions of analysts. Where this risk was considered to be higher, we performed audit procedures to address each 
identified fraud risk. These procedures included testing journal entries;

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations, including 

anti-money laundering. The Group operates in the gaming industry which is a highly regulated environment and our procedures 
involved audit procedures in respect of 'Regulatory and legal risk' (as described above), as well as review of board minutes to identify 
non-compliance with such laws and regulations, review of reporting to the Audit and Risk Committee on compliance with regulations 
and enquiries of management and the Group’s external legal counsel and tax advisors;

•  For certain matters, we engaged EY forensic accounting specialists to evaluate whether items identified were indicative of pervasive 

process deficiencies and control failings or specific to certain markets or isolated factors;

•  In respect of the UK, Gibraltar and Malta component teams, any instances of non-compliance with laws and regulations were 

addressed with management by the Group audit team; and

•  The Non-Statutory Auditor and the Statutory Auditor assessed and was satisfied that the engagement team collectively had the 

appropriate competence and capabilities to identify or recognise non-compliance with laws and regulations in the gaming industry, 
and details of those matters about non-compliance with laws and regulations and fraud that were communicated to the engagement 
team; 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website 
at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

OTHER MATTERS WE ARE REQUIRED TO ADDRESS 

•  We were appointed by the Company on 30 June 2014 to audit the financial statements for the year ending 31 December 2014 and 
subsequent financial periods. The period of total uninterrupted engagement including previous renewals and reappointments is 10 
years, covering the years ended 31 December 2014 to 31 December 2023.

•  Our audit engagement letter was refreshed on 12 April 2023. The non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Parent company and we remain independent of the Group and the Parent company in conducting the 
audit.

•  The audit opinion is consistent with the additional report to the Audit and Risk Committee.

USE OF OUR REPORT

This report, including the opinion, has been prepared for and only for the Company’s members as a body in accordance with Section 257 
of the Gibraltar Companies Act 2014 and our engagement letter dated 12 April 2023 and for no other purpose. We do not, in giving these 
opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in writing.

MARCUS BUTLER (NON-STATUTORY AUDITOR)

DALE CRUZ (STATUTORY AUDITOR)

For and on behalf of Ernst  
& Young LLP, London

26 March 2024

For and on behalf of EY Limited, Registered 
Auditors, Gibraltar

26 March 2024

99

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CONSOLIDATED INCOME STATEMENT
For the year ended 31 December 2023

Revenue 

Gaming duties
Other cost of sales
Exceptional items — cost of sales

Cost of sales

Gross profit
Marketing expenses
Operating expenses 
Share of post-tax profit of equity accounted associate
Exceptional items — operating expenses

Operating profit/(loss)

Adjusted EBITDA1
Exceptional items — cost of sales and operating expenses
Fair value gain on financial assets
Foreign exchange gains/(losses)
Share benefit credit/(charge)
Depreciation and amortisation

Operating profit/(loss)

Finance income
Finance expenses
Loss before tax
Taxation credit/(charge)

Loss after tax

Equity holders of the Parent

Non-controlling interests

Loss per share
Basic (pence)

Diluted (pence)

Note

2

3

4,14
3

5

3
25

28
12,13

5

7
8

9

10

10

2023
£m

1,710.9

(372.0)
(198.0)
—

(570.0)

1,140.9
(237.6)
(819.1)
1.4
(52.6)

33.0

308.3
(52.6)
4.1
1.0
0.5
(228.3)

33.0

41.0
(195.3)
(121.3)
64.9

(56.4)

(56.4)

—

(56.4)

(12.6)

(12.6)

2022
£m

1,238.8

(256.3)
(188.1)
3.9

(440.5)

798.3
(257.8)
(448.5)
0.3
(97.1)

(4.8)

217.9
(93.2)
—
(4.0)
(5.2)
(120.3)

(4.8)

0.8
(111.7)
(115.7)
(4.9)

(120.6)

(120.5)

(0.1)

(120.6)

(28.3)

(28.3)

1.  Adjusted EBITDA is an Alternative Performance Measure ('APM') which does not have an IFRS standardised meaning. Refer to Appendix 1 — Alternative 

performance measures for further detail.

100

888 HOLDINGS PLCCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
For the year ended 31 December 2023

Loss for the year
Items that may be reclassified subsequently to profit or loss (net of tax)

Exchange differences on translation of foreign operations 
Movement in cash flow hedging position
Items that will not be reclassified to profit or loss (net of tax)
Remeasurement of severance pay liability
Actuarial remeasurement in defined benefit pension scheme
Tax on severance pay liability
Movement in hedging reserve
Movement in equity investment designated at fair value through OCI

Total other comprehensive loss for the year

Total comprehensive loss for the year

Total comprehensive loss for the year attributable to equity holders of the Parent

Total comprehensive loss for the year attributable to non-controlling interests

The notes on pages 105 to 154 form part of these consolidated financial statements.

Note

15

2023
£m

(56.4)

(22.8)
(1.2)

(0.2)
1.8
—
—
—

(22.4)

(78.8)

(78.8)

—

2022
£m

(120.6)

2.5
(14.4)

1.7
(0.8)
0.6
1.0
(1.0)

(10.4)

(131.0)

(130.9)

(0.1)

101

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
At 31 December 2023

Assets
Non-current assets
Goodwill and other intangible assets
Right-of-use assets
Property, plant and equipment
Investment in sublease
Investments in associates
Non-current prepayments
Derivative financial instruments
Deferred tax assets

Current assets
Cash and cash equivalents1
Trade and other receivables
Income tax receivable
Derivative financial instruments
Assets held for sale

Total assets

Equity and liabilities
Share capital
Share premium
Treasury shares
Foreign currency translation reserve
Hedging reserves
Retained earnings

Total equity 

Liabilities
Non-current liabilities
Borrowings 
Severance pay liability
Retirement benefit liability
Provisions
Deferred tax liability
Derivative financial instruments
Lease liabilities

Current liabilities
Borrowings 
Trade and other payables
Provisions
Derivative financial instruments
Income tax payable
Lease liabilities 
Customer deposits 

Total equity and liabilities

Note

12
13
13

14,15
19
25
26

20
19

25
17

27
27

23
6
29
22
26
25
18

23
21
22
25
9
18
21

2023
£m

20222
£m

2,038.3
78.0
91.7
1.0
33.9
2.8
15.8
37.0

2,298.5

256.2
138.0
53.3
1.6
—

449.1

2,747.6

2.2
160.7
(0.6)
1.8
(14.6)
(69.6)

79.9

1,657.2
0.6
—
104.8
156.9
29.9
64.2

2,013.6

3.9
374.7
78.5
23.5
22.3
23.4
127.8

654.1

2,208.3
81.9
110.4
1.4
38.4
6.2
16.6
5.2

2,468.4

317.6
132.7
35.2
2.0
6.9

494.4

2,962.8

2.2
160.7
(0.9)
24.6
(13.4)
(14.0)

159.2

1,697.5
1.2
1.2
101.9
216.0
17.4
65.0

2,100.2

4.8
368.0
111.5
20.8
33.0
24.0
141.3

703.4

2,747.6

2,962.8

1.  Cash and cash equivalents includes customer deposits of £127.8m (2022: £141.3m) 

which represent bank deposits matched by customer liabilities of an equal value. Cash 
and cash equivalents excludes restricted short-term deposits of £22.6m which are 
presented in Trade and other receivables (2022: £21.6m). 

The consolidated financial statements on pages 100 to 104 were 
approved and authorised for issue by the Board of Directors on 26 
March 2024 and were signed on its behalf by:

2.  Since the disclosure of the provisional fair values for the acquisition of William Hill 

on 1 July 2022, an adjustment of £15.7m has been made to increase the fair value of 
provisions, with a related £4.4m reduction in deferred tax liabilities, and an equivalent 
movement in goodwill. This adjustment has been made after the 31 December 2022 
year end accounts and during the measurement period. See note 16 and 22 for further 
details.

PER WIDERSTRÖM 

SEAN WILKINS

Chief Executive Officer       Chief Financial Officer

The notes on pages 105 to 154 form part of these consolidated 
financial statements.

102

888 HOLDINGS PLCCONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2023

Share 
capital
£m

Share 
premium
£m

Treasury 
shares
£m

Foreign 
currency 
translation 
reserve
£m

Hedging 
reserve
£m

Retained 
earnings
£m

Non-
controlling 
interests
£m

Balance at 1 January 2022

Loss after tax for the year 
Other comprehensive income/(expense) 
for the year

Total comprehensive income/(expense) 
Issue of shares (equity placing)
Equity settled share benefit  
charges (note 28)
Acquisition of treasury shares
Exercise of Deferred Share Bonus Plan

Balance at 31 December 2022

Loss after tax for the year 
Other comprehensive  
(expense)/income for the year

Total comprehensive expense
Equity settled share benefit credit (note 28)
Exercise of Deferred Share Bonus Plan 

1.9

—

—

—
0.3

—
—
—

2.2

—

—

—
—
—

2.5

—

—

—
158.2

—
—
—

160.7

—

—

—
—
—

(0.9)

—

—

—
—

—
(0.7)
0.7

(0.9)

—

—

—
—
0.3

22.1

—

2.5

2.5
—

—
—
—

24.6

—

(22.8)

(22.8)
—
—

—

—

(13.4)

(13.4)
—

—
—
—

(13.4)

—

(1.2)

(1.2)
—
—

Balance at 31 December 2023

2.2

160.7

(0.6)

1.8

(14.6)

The following describes the nature and purpose of each reserve within equity. 

Share capital — represents the nominal value of shares allotted, called-up and fully paid. 

Share premium — represents the amount subscribed for share capital in excess of nominal value. 

98.8

(120.5)

0.5

(120.0)
—

7.9
—
(0.7)

(14.0)

(56.4)

1.6

(54.8)
(0.5)
(0.3)

(69.6)

0.1

(0.1)

—

(0.1)
—

—
—
—

—

—

—

—
—
—

—

Total
£m

124.5

(120.6)

(10.4)

(131.0)
158.5

7.9
(0.7)
—

159.2

(56.4)

(22.4)

(78.8)
(0.5)
—

79.9

Treasury shares — represents reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.

Foreign currency translation reserve — represents exchange differences arising from the translation of all Group entities that have 
functional currency different from £.

Hedging reserve — represents changes in the fair value of derivative financial instruments designed in a hedging relationship.

Retained earnings — represents the cumulative net gains and losses recognised in the Consolidated Statement of Comprehensive Income 
and other transactions with equity holders. 

The notes on pages 105 to 154 form part of these consolidated financial statements. 

103

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2023

Cash flows from operating activities
Loss before income tax

Adjustments for: 
Depreciation of property, plant and equipment and right-of-use assets
Amortisation 
Interest income
Interest expenses
Income tax paid
Fair value gain on financial assets
Share of post-tax loss of equity accounted associate
Non-cash exceptional items
Profit on sale of businesses
Movement on ante post and other financial derivatives
Profit on sale of freehold properties via sale and leaseback
Gain on disposal of property, plant and equipment
Share benefit (credit)/charge

Cash generated from operating activities before working capital movement

Increase in receivables
Decrease in customer deposits
Decrease in trade and other payables
Decrease in provisions

Net cash generated from/(used in) operating activities

Cash flows from investing activities
Acquisition of intangible assets
Acquisition of property, plant and equipment
Proceeds from sale of businesses 
Proceeds on sale and leaseback of freehold properties 
Proceeds from sale of property, plant and equipment
Loans to related parties
Interest received
Dividend received from associate
Acquisition of William Hill (net of cash acquired)

Net cash used in investing activities

Cash flows from financing activities
Payment of lease liabilities
Settlement of derivatives
Interest paid
Repayment of loans
Issue of shares — equity placing
Proceeds from loans
Loan transaction fees
Acquisition of treasury shares

Net cash (used in)/generated from financing activities

Net (decrease)/Increase in cash and cash equivalents
Net foreign exchange difference 
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 105 to 154 form part of these consolidated financial statements.

104

Note

2023
£m

2022
£m

(121.3)

(115.7)

13
12
7
8

16

28

13
16

7
14
16

18
25

23
27
23

20

20

46.3
182.0
(41.0)
195.3
(30.1)
(4.1)
(1.4)
5.9
0.3
7.6
(4.6)
(1.1)
(0.5)

233.3

(1.9)
(13.4)
(39.6)
(27.0)

151.4

(62.9)
(7.4)
19.2
22.6
1.9
(4.3)
3.9
5.9
—

(21.1)

(31.8)
(10.8)
(142.0)
(4.0)
—
—
—
—

(188.6)

(58.3)
(3.1)
317.6

256.2

30.8
89.5
(0.8)
111.7
(35.1)
—
(0.3)
52.3
—
2.3
—
(0.3)
5.2

139.6

(50.3)
(9.2)
(100.3)
(10.0)

(30.2)

(67.9)
(8.9)
32.5
—
0.5
—
0.8
0.9
(386.8)

(428.9)

(21.5)
—
(75.6)
(1,503.2)
158.5
2,163.1
(132.3)
(0.7)

588.3

129.2
(1.0)
189.4

317.6

888 HOLDINGS PLCNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
For the year ended 31 December 2023

GENERAL INFORMATION 
Company description 
888 Holdings Plc (the 'Company') and its subsidiaries (together the 'Group') was founded in 1997 in the British Virgin Islands and since  
17 December 2003 has been domiciled in Gibraltar (Company number 90099). On 4 October 2005, the Company listed on the London 
Stock Exchange. 

Definitions 
In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Associates 

1 ACCOUNTING POLICIES

888 Holdings PLC.
888 Holdings PLC and its subsidiaries.
Companies over which the Company has control (as defined in IFRS 10 — Consolidated Financial 
Statements) and whose accounts are consolidated with those of the Company.
As defined in IAS 24 ‘Related Party Disclosures’.
As defined in IAS 28 ‘Investments in Associates and Joint Ventures’.

The material accounting policies applied in the preparation of the consolidated financial statements are as follows: 

Basis of preparation 
The consolidated financial statements of the Group have been prepared in accordance with UK adopted international accounting 
standards and in accordance with the requirements of the Gibraltar Companies Act 2014. The consolidated financial statements have been 
prepared on a historical cost basis, except where certain assets or liabilities are held at amortised cost or at fair value as described in the 
Group’s accounting policies.

All values are rounded to the closest hundred thousand, except when otherwise indicated.

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied consistently in 
these consolidated financial statements, except for the amendments to accounting standards effective for the annual periods beginning 
on 1 January 2023. These are described in more detail below.

As a Company incorporated in Gibraltar, 888 Holdings Plc is not required by UK law or regulation to prepare the Directors’ Remuneration or 
Strategic reports under regulation that applies to UK incorporated companies. However, by virtue of 888’s Premium Listing on the London 
Stock Exchange and reflecting the Directors' approach to good governance and investor expectation, we have prepared these reports in 
line with the requirements under the UK Companies Act 2006.

The Directors’ Remuneration Report, set out on pages 66 to 82, has been voluntarily prepared in accordance with sections 420 to 422  
UK Companies Act 2006. 

The information given in the Strategic Report, set out on pages 2 to 43, has been voluntarily prepared in accordance with section 414  
UK Companies Act 2006.

Going concern 
Background
The financial statements have been prepared using the going concern basis of accounting. As at the year end, the Group had net assets 
of £79.9m (2022: £159.2m) and incurred a statutory loss before tax of £121.3m during the year (2022: £115.7m loss). The Group also had net 
current liabilities of £205.0m (2022: £209.0m). 

A full description of the Group’s business activities, financial position, cash flows, liquidity position, committed facilities and borrowing 
position, together with the factors likely to affect its future development and performance, is set out in the Strategic Report on pages  
2 to 43, and in notes 23 to 25 to these financial statements.

Business planning and performance management
The Group has robust forecasting and monitoring processes which consist of weekly monitoring and careful management of liquidity, an 
annual budget and a long-term plan, which generates income statement and cash flow projections for assessment by management and 
the Board. Forecasts are regularly compared with prior forecasts and current trading to identify variances and understand their future 
impact so management can act where appropriate. Analysis is undertaken to review and sense check the key assumptions, including the 
integration and transformation programmes, underpinning the forecasts.

Whilst there are risks to the Group’s trading performance (as summarised in the Risks section of the Strategic Report on pages 30 to 
41), the Group has established risk management processes to identify and mitigate risks, and such risks have been considered when 
undertaking the going concern evaluation for the period to 30 June 2025.

105

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

1 ACCOUNTING POLICIES CONTINUED
Going concern continued
The Group’s future prospects
As highlighted in note 24 to the financial statements, the Group meets its day-to-day working capital requirements from the positive cash 
flows generated by its trading activities and its available cash resources. The Group holds cash and cash equivalents excluding customer 
balances and restricted cash of £128.4m as at 31 December 2023 (2022: £176.3m). In addition to this the Group has access, until 31 
December 2027, to a £150m Revolving Credit Facility, which was undrawn as of 31 December 2023.

The Group entered into significant debt arrangements in the previous year to fund the acquisition of the William Hill business (also 
described in note 24). Other than an annual $5.0m repayment on the TLB facility, no borrowings are due within the period of the going 
concern evaluation or in the period soon after it. The next due date on the Group’s debt is in 2026 and the majority is repayable in 2027-28. 
The Group’s Revolving Credit Facility contains a net leverage covenant which is not restrictive in the base case, downside or reverse stress 
test scenarios. The remainder of the Group’s debt does not contain any financial covenants.

The Group’s forecasts, for the going concern evaluation period to 30 June 2025, based on reasonable assumptions including, in the base 
case, a 10% increase in 2024 revenue coupled with higher marketing investment, indicate that the Group will be able to operate within the 
level of its currently available and expected future facilities for this period to 30 June 2025. Under the base case forecast, the Group has 
sufficient cash reserves and available facilities to enable it to meet its obligations as they fall due, for this going concern evaluation period 
to 30 June 2025. 

The Group has also assessed a range of downside scenarios to evaluate whether any material uncertainty exists relating to the Group’s 
ability to continue as a going concern. The forecasts and scenarios consider severe but plausible downsides that could impact the Group, 
which are linked to the business risks identified by the Group. These scenarios, both individually and in combination, have enabled the 
Directors to conclude that the Group has adequate resources to continue to operate for the foreseeable future. 

Specifically, the Directors have given careful consideration to the regulatory and legal environment in which the Group operates. Downside 
sensitivities have been run, individually and in aggregate, to assess the impact of the following scenarios:

•  Reductions in revenue reflecting a lower return on marketing investment than budgeted;
•  Reductions in profitability for the Group of 10% to reflect potential regulatory, macroeconomic and competitive pressures; 
•  An increase in interest expense as a result of higher interest rates on the Group’s remaining floating rate debt; 
•  The phasing of cash outflows relating to regulatory and other provisions and accrual settlements; and
•  A 10% increase in the Group’s capex spend as a result of execution delays or product overspends.

Management has performed a separate reverse stress test to identify the conditions that would be required to compromise the Group’s 
liquidity. Having done so, management has identified further actions to conserve or generate cash to mitigate any impact of such a 
scenario occurring. Management has calculated mitigating cost savings that can be implemented by reducing variable operating 
expenditure to offset a reduction in cash generation resulting from lower profitability. Following these actions, the Group could withstand 
a decrease in forecast adjusted EBITDA of 38%. The Board considers the likelihood of a decline of this magnitude to be remote. Other 
initiatives, not directly in the Group’s control at the date of approval of these financial statements, could be considered including the 
disposal of non-core assets and investments. 

Should a more extreme downside scenario occur, or mitigations and initiatives not be achieved, further mitigating actions that can be 
executed in the necessary timeframe could be taken, such as a temporary reduction of marketing expenditures. 

Conclusion
Based on the above considerations, the Directors continue to adopt the going concern basis in preparing these financial statements. 

New standards, interpretations and amendments adopted by the Group
In preparing the Group financial statements for the current period, the Group has adopted the following new IFRSs, amendments to IFRSs 
and IFRS Interpretations Committee (IFRIC) interpretations. All standards do not have a significant impact on the results or net assets of the 
Group. Changes are detailed below:

IFRS 17
IAS 1 (amended)
IAS 8 (amended)
IAS 12 (amended)
IAS 12 (amended)

Insurance Contracts (effective 1 January 2023)
Disclosure of Accounting Policies (effective 1 January 2023)
Definition of Accounting Estimates (effective 1 January 2023)
Deferred Tax related to Assets and Liabilities arising from a Single Transaction (effective 1 January 2023)
International Tax Reform — Pillar Two Model Rules (effective 1 January 2023)

Standards in issue but not effective
At the date of authorisation of the Group financial statements, the following amendments and Interpretations, which have not been applied 
in these Group financial statements, were in issue but not yet effective:

106

888 HOLDINGS PLC1 ACCOUNTING POLICIES CONTINUED
New standards, interpretations and amendments adopted by the Group continued
Amendments and interpretations

IAS 1 (amended)
IAS 7 and IFRS 17 (amended)
IAS 21 (amended)
IFRS 16 (amended)

Classification of Liabilities as Current or Non-current (effective 1 January 2024)
Supplier Finance Arrangements (effective 1 January 2024)
Lack of Exchangeability (effective 1 January 2024)
Lease Liabilities in a Sale and Leaseback (effective 1 January 2024)

The Group does not currently consider that the adoption of these new standards or amendments would have a material effect on the 
results or financial position of the Group.

Impact of climate change
The business continues to consider the impact of climate change in the consolidated and Company financial statements and recognise 
that the most impactful risks are around the cancellation of sporting events due to extreme weather and the longer-term cost of energy. 

Further, the Group has assessed the impact of climate change in the work on going concern, viability statement and impairment reviews 
and considers that the above risks have been factored into these future forecasts. The Group constantly monitors the latest government 
legislation in relation to climate-related matters. At the current time, no legislation has been passed that will impact the Group. The Group 
will adjust key assumptions in value in use calculations and sensitise these calculations if a change is required. 

Critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies, which are described below, the Directors are required to make judgements, estimates 
and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and 
associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ 
from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised where it affects only that period or in the period and future periods if it affects both current and 
future periods.

Critical accounting judgements 
Internally generated intangible assets
Costs relating to internally generated intangible assets are capitalised if the criteria for recognition as assets are met. The initial 
capitalisation of costs is based on management’s judgement that technological and economic feasibility criteria are met. In making 
this judgement, management considers the progress made in each development project and its latest forecasts for each project. Other 
expenditure is charged to the Consolidated Income Statement in the year in which the expenditure is incurred. Following initial recognition, 
intangible assets are carried at cost less any accumulated amortisation and any accumulated impairment losses. For further information 
see note 12. 

Leases
Management considers the key judgement to be the assessment of the lease term at the point where the lessee can be reasonably certain 
of its right to use the underlying asset.

Given the number of shop closures in the Retail estate historically, management determined the lease term under IFRS 16 across the Retail 
estate as the next available break date, as the Group is not ‘reasonably certain’ that any lease break will not be exercised. The Group has 
recognised a lease liability of £87.6m at 31 December 2023 (31 December 2022: £89.0m). 

Exceptional and adjusted items
The Group classifies and presents certain items of income and expense as exceptional items. The Group presents adjusted performance 
measures which differ from statutory measures due to exclusion of exceptional items and certain non-cash items as the Group considers 
that it allows a further understanding of the underlying financial performance of the Group. These measures are described as 'adjusted' 
and are used by management to measure and monitor the Group’s underlying financial performance. Non-cash items that are excluded 
from adjusted performance measures of underlying financial performance include amortisation of acquired intangibles, amortisation of 
finance fees, share benefit charges and foreign exchange differences. Refer to Appendix 1 for further detail.

The Group considers any items of income and expense for classification as exceptional if they are one off in nature and by virtue of their 
size. The items classified as exceptional (and are excluded from the adjusted measures) are described in further detail in note 3. 

Significant accounting estimates
The following are the Group’s major sources of estimation uncertainty that have a significant risk of resulting in a material adjustment to the 
carrying amounts of assets and liabilities within the next financial year.

107

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

1 ACCOUNTING POLICIES CONTINUED
Critical accounting judgements continued
Impairment of goodwill
For the purposes of impairment testing under IAS 36 Impairment of Assets, CGUs are grouped to reflect the level at which goodwill is 
monitored by management. The key judgement is the level at which the impairment tests are performed. Management has allocated 
goodwill to Retail on a group of CGUs basis, International on a group of CGUs basis and UK&I Online as its own CGU as this is the lowest 
level at which it is practical to monitor goodwill. These are the levels at which goodwill is assessed for impairment. Determining whether 
goodwill is impaired requires an estimation of the value in use of the cash-generating units to which the goodwill has been allocated. The 
value in use calculation requires the Group to estimate the future cash flows expected to arise from the cash-generating unit and a suitable 
discount rate in order to calculate present value. Cash flows are forecast for periods up to five years. The key assumptions used in the 
model are based on historical experience and other factors that are considered to be relevant, including growth rates and discount rates. 
For further information see note 12.

Provisions, contingent liabilities and regulatory matters 
The Group makes a number of estimates in respect of the accounting for, and disclosure of, expenses and contingent liabilities for 
customer claims. Provisions are described in further detail in note 22 and contingent liabilities in note 31.

In common with other businesses in the gambling sector the Group receives claims from customers relating to the provision of gambling 
services. Claims have been received from customers in a number of (principally European) jurisdictions and allege either failure to follow 
responsible gambling procedures, breach of licence conditions or that underlying contracts in question are null and void given local 
licensing regimes. 

The Group has recognised a provision and contingent liability for customer claims in Austria and Germany where the business has been 
subject to a particular acceleration of claims since 2020 following marketing campaigns by litigation funders in those jurisdictions. 
Customers who have obtained judgement against the Group’s entities in the Austrian and German courts have sought to enforce those 
judgements in Malta and Gibraltar. These are being defended on the basis of a public policy argument. The provisions held for the Group 
relating to these claims is £113.0m (2022: £112.3m), mostly related to the Mr Green brand.

The value of the provision and contingent liability are both estimates based on the number and individual size of claims received to date 
and assumptions based on such observations as can be derived from those claims and include an estimate of claims the Group assesses 
it probable, for the provision, and possible, for the contingent liability, that it will receive in the future. If these rates of receipt of claims were 
to increase by 25% compared to the Group’s expectation, the value across the provision recognised and contingent liability disclosed 
would increase by £7.0m before consideration of potential gaming tax reclaim. 

Identification and valuation of William Hill intangible assets
In the prior year, the Group acquired the International (non-US) business of William Hill on 1 July 2022 for an enterprise value of £1.73 billion. 
Since the disclosure of the provisional fair values in the prior year end accounts and during the measurement period, an adjustment of 
£15.7m has been made to increase the fair value of provisions in relation to the customer claims in Germany, and an equivalent increase in 
goodwill has been recognised. See note 16 for further details of the change.

As part of the purchase price allocation the Group recognised separately identifiable acquired intangible assets comprising brands 
(£574.4m), customer relationships (£595.1m) and gambling licences (£8.5m). Goodwill of £776.6m was recognised on acquisition. The 
estimate of the value of each class of asset described above is based on recognised valuation methodologies such as the 'relief from 
royalty' method for brands, recognised industry comparative data and the Group’s industry experience and specialist knowledge and 
is therefore a significant accounting estimate. A 5% increase/decrease in estimated customer churn rates would (decrease)/increase 
the fair value of customer relationships by (£123.0m)/£176.0m respectively. Note that consideration of provisions and contingent liabilities 
identification and valuation on acquisition are considered in the provision, contingent liabilities and regulatory matters section above. This 
was an area where the Group made significant accounting estimates. 

Further, the Group exercised judgement in determining the intangible assets acquired and their fair value on the William Hill business 
combination, with the support of external experts to support the valuation process, where appropriate. See note 16 for additional 
information. These estimates and judgements only relate to the prior year.

108

888 HOLDINGS PLC1 ACCOUNTING POLICIES CONTINUED
Basis of consolidation
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are companies 
controlled by 888 Holdings PLC. Control exists where the Company has power over an entity; exposure, or rights, to variable returns from its 
involvement with an entity; and the ability to use its power over an entity to affect the amount of its returns. Subsidiaries are consolidated 
from the date the Parent gained control until such time as control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method of accounting. On 
the date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values and any excess of the fair value of the 
consideration over the fair values of the identifiable net assets acquired is recognised as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company, using consistent accounting 
policies.

Revenue
Revenue is measured at the fair value of the consideration received or receivable from customers and represents amounts receivable for 
goods and services that the Group is in business to provide, net of discounts, marketing inducements and VAT, as set out below. 

In the case of licensed betting offices (LBO) (including gaming machines), online sportsbook and telebetting and online casino (including 
games on the Online arcade and other numbers bets) revenue represents gains and losses from gambling activity in the period. This 
revenue is treated as a derivative under IFRS 9 ‘Financial Instruments’ and is therefore out of scope of IFRS 15 ‘Revenue from Contracts with 
Customers’. Open positions are carried at fair value, and gains and losses arising on this valuation are recognised in revenue, as well as 
gains and losses realised on positions that have closed. 

Revenue from the Online poker business is within the scope of IFRS 15 ‘Revenue from Contracts with Customers’ and reflects the net income 
(rake) earned when a poker game is completed, which is when the performance obligation is deemed to be satisfied.

Revenue from Business to Business (B2B) is mainly comprised of services provided to business partners. B2B also includes fees from the 
provision of certain gaming-related services to partners. Customer advances received are treated as deferred income within current 
liabilities and released as they are earned.

For services provided to business partners through its B2B unit, the Group examines whether the nature of its promise is a performance 
obligation to provide the defined goods or services itself, which means the Group is a principal and therefore recognises revenue as the 
gross amount of the revenue generated from use of the Group’s platform in online gaming activities with the partners’ share of the revenue 
charged to marketing expenses; or to arrange that another party provide the goods or services which means the Group is an agent and 
therefore recognises revenue as the amount of the net commission from use of the Group’s platform. 

The Group is a principal when it controls the promised goods or services before their transfer to the customer. Indicators that the Group 
controls the goods or services before their transfer to the customer include, inter alia, as follows: The Group is the primary obligor for 
fulfilling the promises in the contract; the Group has inventory risk before the goods or services are transferred to the customer; and the 
Group has discretion in setting the prices of the goods or services.

Cost of sales 
Cost of sales consists primarily of gaming duties, payment service providers’ commissions, chargebacks, commission and royalties payable 
to third parties, all of which are recognised on an accruals basis.

Operating expenses
Operating expenses consist primarily of marketing, staff costs and corporate professional expenses, all of which are recognised on an 
accruals basis.

Retirement benefit costs
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

For defined benefit retirement schemes, the cost of providing benefits is determined using the Projected Unit Credit Method, with actuarial 
valuations being carried out at each period end date. Actuarial remeasurements are recognised in full in the period in which they occur. 
They are recognised outside profit or loss and presented in the Consolidated Statement of Comprehensive Income.

The net retirement benefit asset or obligation recognised in the Consolidated Statement of Financial Position represents the present 
value of the defined benefit obligation as reduced by the fair value of scheme assets. Any net asset resulting from this calculation is not 
recognised on the balance sheet as this is expected to be used to meet the costs of eventual wind-up of the plan rather than refunded to 
the Company in practice.

109

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

1 ACCOUNTING POLICIES CONTINUED
Foreign currency 
Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant Company are translated into 
that functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are translated using exchange 
rates prevailing at the dates of the transactions. Exchange rate differences on foreign currency transactions are included in financial 
income or financial expenses in the Consolidated Income Statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from pound sterling are translated into the 
presentation currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the Consolidated 
Statement of Comprehensive Income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

(ii)  income and expenses for each income statement are translated at an average exchange rate (unless this average is not a reasonable 

approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are 
translated at the dates of the transactions).

Finance income
Finance income relates to interest income and is accrued on a time basis, by reference to the principal outstanding and the effective 
interest rate applicable.

Finance costs
Finance costs arising on interest-bearing financial instruments carried at amortised cost are recognised in the Consolidated Income 
Statement using the effective interest rate method. Finance costs include the amortisation of fees that are an integral part of the effective 
finance cost of a financial instrument, including issue costs, and the amortisation of any other differences between the amount initially 
recognised and the redemption price.

Taxation 
The tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the period. Taxable profit differs from net profit as reported in the Consolidated 
Income Statement because it excludes items of income or expense that are taxable or deductible in other periods, and it further excludes 
items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted or 
substantively enacted by the period end date.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the 
financial statements and the corresponding tax bases used in the computation of taxable profit and is accounted for using the liability 
method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such 
assets and liabilities are not recognised if the temporary difference arises from goodwill or from the initial recognition (other than in a 
business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, except where 
the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the 
foreseeable future.

The carrying amount of deferred tax assets is reviewed at each period end date and reduced to the extent that it is no longer probable 
that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates 
that are expected to apply in the period when the liability is settled or the asset is realised based on tax laws and rates that have been 
enacted at the period end date. Deferred tax is charged or credited in the Consolidated Income Statement, except when it relates to items 
charged or credited directly to equity, in which case the deferred tax is also dealt with in equity.

The Group has applied the exception to recognising and disclosing information about deferred tax assets and liabilities arising from the 
implementation of the global minimum tax rules published by the Organization for Economic Cooperation and Development (OECD), so-
called Pillar Two income taxes, as required under IAS 12.

Goodwill 
Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest in the fair value 
of the identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value of any assets transferred, 
liabilities assumed and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the Consolidated Income Statement 
and not subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent liabilities exceed the fair value of 
consideration paid, the excess is credited in full to the Consolidated Income Statement on the acquisition. Changes in the fair value of the 
contingent consideration and direct costs of acquisition are charged or credited immediately to the Consolidated Income Statement.

110

888 HOLDINGS PLC1 ACCOUNTING POLICIES CONTINUED
Intangible assets 
Acquired intangible assets 
Intangible assets arising on acquisitions are recorded at their fair value.

Amortisation is provided at rates calculated to write off the valuation, less estimated residual value, of each asset on a straight-line basis 
over its expected useful life, as follows:

Acquired brands 
Customer relationships 
Bookmaking and mobile technology 
Licences 

 assessed separately for each asset, with lives ranging up to 30 years
 between 18 months and 13 years
 between three and five years
 10 to 20 years

Amortisation of assets arising on acquisition is recognised as an adjusted item, please see note 3 for further information.

Internally generated intangible assets 
An internally generated intangible asset arising from the Group’s development of computer systems is recognised only if all of the following 
conditions are met:

•  an asset is created that can be identified (such as software and new processes);
•  it is probable that the asset created will generate future economic benefits; and
•  the development cost of the asset can be measured reliably.

Expenditure incurred on development activities of gaming platforms is capitalised only when the expenditure will lead to new or 
substantially improved products or processes, the products or processes are technically and commercially feasible and the Group has 
sufficient resources to complete development. All other development expenditure is expensed. Subsequent expenditure on intangible assets 
is capitalised only where it clearly increases the economic benefits to be derived from the asset to which it relates. The Group estimates the 
useful life of these assets as between three and five years. 

Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation. Assets are assessed at each balance sheet date 
for indicators of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less their estimated 
residual values over their expected useful lives. The annual depreciation rates are as follows: 

Freehold buildings 
Long leasehold properties 
Short leasehold properties 
Short leasehold improvements 
Fixtures, fittings and equipment and motor vehicles 
Right-of-use asset 

50 years
50 years
over the unexpired period of the lease
the shorter of ten years or the unexpired period of the lease
at variable rates between three and ten years
reasonably certain lease term

Impairment of non-financial assets 
An intangible asset with an indefinite useful life is tested for impairment annually and whenever there is an indication that the asset may be 
impaired. At each period end date, the Group reviews the carrying amounts of its goodwill, property, plant and equipment and intangible 
assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the 
recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where the asset does not 
generate cash flows that are independent from other assets, the Group estimates the recoverable amount of the cash-generating unit to 
which the asset belongs. 

The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future pre-tax 
cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted. This process is described in 
more detail in note 12 to the financial statements.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of 
the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

Other than for goodwill, where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit)  
is increased to the revised estimate of its recoverable amount, but only to the point that the increased carrying amount does not exceed 
the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit)  
in prior periods. A reversal of an impairment loss is recognised as income immediately. 

111

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

1 ACCOUNTING POLICIES CONTINUED
Fair value measurement
The Group measures certain financial instruments at fair value at each balance sheet date. The fair value related disclosures are included 
in notes 24 and 25. Fair value is the price that would be received or paid in an orderly transaction between market participants at a 
particular date, either in the principal market for the asset or liability or, in the absence of a principal market, in the most advantageous 
market for that asset or liability accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data is available to measure fair 
value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 

IFRS 13 ‘Fair Value Measurement’ emphasises that fair value is a market-based measurement, not an entity-specific measurement. 
Therefore, fair value measurements under IFRS 13 should be determined based on the assumptions that market participants would use in 
pricing the asset or liability. As a basis for considering market participant assumptions in fair value measurements, IFRS 13 establishes a fair 
value hierarchy that distinguishes between market participant assumptions based on market data obtained from sources independent of 
the reporting entity (observable inputs that are classified within Levels 1 and 2 of the hierarchy) and the reporting entity’s own assumptions 
about market participant assumptions (unobservable inputs classified within Level 3 of the hierarchy).

•  Level 1 inputs utilise quoted prices (unadjusted) in active markets for identical assets or liabilities that the Company has the ability  

to access.

•  Level 2 inputs are inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or 

indirectly. Level 2 inputs may include quoted prices for similar assets and liabilities in active markets, as well as inputs that are observable 
for the asset or liability (other than quoted prices), such as interest rates, foreign exchange rates, and yield curves that are observable at 
commonly quoted intervals.

•  Level 3 inputs are unobservable inputs for the asset or liability, which are typically based on an entity’s own assumptions, as there is little, 
if any, related market activity. In instances where the determination of the fair value measurement is based on inputs from different levels 
of the fair value hierarchy, the level in the fair value hierarchy within which the entire fair value measurement falls is based on the lowest 
level input that is significant to the fair value measurement in its entirety. The Company’s assessment of the significance of a particular 
input to the fair value measurement in its entirety requires judgement and considers factors specific to the asset or liability.

Assets held for sale 
Assets categorised as held for sale are held on the Consolidated Statement of Financial Position at the lower of the book value and fair 
value less costs to sell. This assessment is carried out when assets are transferred to held for sale. The impact of any adjustment as a part 
of this assessment is booked through the Consolidated Income Statement. 

Cash and cash equivalents 
Cash comprises cash in hand, balances with banks and on-demand deposits. Cash equivalents are short-term, highly liquid investments 
that are readily convertible to known amounts of cash. They include short-term deposits originally purchased with maturities of three 
months or less. 

Trade receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise amounts 
due from credit card companies and from e-payment companies. The Group has applied IFRS 9’s simplified approach and has calculated 
the ‘expected credit losses’ (ECLs) based on lifetime of expected credit losses. Bad debts are written off when there is objective evidence 
that the full amount may not be collected.

Equity 
Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs.

Treasury shares
Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or loss is 
recognised in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any difference between the 
carrying amount and the consideration, if reissued, is recognised in the share premium account.

Dividends 
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when declared 
by the Board of Directors and paid. In the case of final dividends, this is when approved by the shareholders at the Annual General 
Meeting.

Equity-settled share benefit charges 
Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the Consolidated 
Income Statement over the vesting period with a corresponding increase in equity, is measured with reference to the fair value at the date 
of grant. Market performance conditions are taken into account in determining the fair value at the date of grant. Non-market performance 
conditions, including service conditions, are taken into account by adjusting the number of instruments expected to vest at each balance 
sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of instruments that 
eventually vest. 

112

888 HOLDINGS PLC1 ACCOUNTING POLICIES CONTINUED
Cash-settled transactions 
A liability is recognised for the fair value of cash-settled transactions. The fair value is measured initially and at each reporting date up to 
and including the settlement date, with changes in fair value recognised within employee benefits expenses. The fair value is expensed over 
the period until the vesting date with recognition of a corresponding liability, further details of which are given in note 28. The approach 
used to account for vesting conditions when measuring equity-settled transactions also applies to cash-settled transactions.

Severance pay schemes
The Group operates two severance pay schemes: 

Defined benefit severance pay scheme
The Group operates a defined benefit severance pay scheme pursuant to the Severance Pay Law in Israel. Under this scheme Group 
employees are entitled to severance pay upon redundancy or retirement. The liability for termination of employment is measured using the 
projected unit credit method.

Severance pay scheme surpluses and deficits are measured as:

•  the fair value of plan assets at the reporting date; less
•  plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available for the appropriate 

government bonds that have maturity dates appropriate to the terms of the liabilities.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme liabilities due 
to changes in assumptions or experience within the scheme and any differences between the interest income and the actual return on 
assets, are recognised in the Consolidated Statement of Comprehensive Income in the period in which they arise.

Defined contribution severance pay scheme
In 2017 the Group introduced a defined contribution plan pursuant to section 14 of the Severance Pay Law. Under this scheme the Group 
pays fixed monthly contributions. Payments to defined contribution plans are charged as an expense as they fall due.

Borrowings
The Group records bank and other borrowings initially at fair value, which equals the proceeds received, or acquired in a business 
transaction, net of direct issue costs, and subsequently at amortised cost. The Group accounts for finance charges, including premiums 
payable on settlement or redemption and direct issue costs, using the effective interest rate method.

Derivatives and hedging activities
The Company enters into a variety of derivative financial instruments to manage its exposure to interest rate and foreign exchange rate 
risks.

Derivatives are initially recognised at fair value at the date the derivative contracts are entered into and are subsequently remeasured to 
their fair value at the end of each reporting period. The accounting for subsequent changes in fair value depends on whether or not the 
derivative is designated for hedge accounting.

Hedge accounting
The Company designates certain derivatives as hedging instruments as either:

•  hedges of a particular risk associated with the cash flows of recognised assets and liabilities and highly probable forecast transactions 

(cash flow hedges); or

•  hedges of the fair value of recognised assets or liabilities or a firm commitment (fair value hedges).

At the inception of the hedge relationship, the Company documents the relationship between the hedging instrument and the hedged item 
along with its risk management objectives and its strategy for undertaking various hedge transactions. Furthermore, at the inception of the 
hedge, and on an ongoing basis, the Company documents whether a hedging relationship meets the hedge effectiveness requirements 
under IFRS 9 and whether there continues to be an economic relationship between the hedged item and the hedging instrument.

Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognised in other 
comprehensive income and accumulated under the heading of cash flow hedge reserve. The gain or loss relating to the ineffective portion 
is recognised immediately within profit and loss.

Amounts previously recognised in other comprehensive income are reclassified to earnings in the periods when the hedged item is 
recognised in profit and loss. These earnings are included within the same line of the Consolidated Income Statement as the recognised 
hedged item. However, when the hedged forecast transaction results in the recognition of a non-financial asset or a non-financial liability, 
the gains and losses previously recognised in other comprehensive income and accumulated in equity are transferred from equity and 
included in the initial measurement of the cost of the non-financial asset or non-financial liability.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, or exercised, or when it no longer meets the 
criteria for hedge accounting. Any gain or loss recognised in the cash flow hedge reserve remains in equity and is recognised in profit or 
loss when the forecast transaction is ultimately recognised in profit or loss. When a forecast transaction is no longer expected to occur, the 
gain or loss accumulated in equity is recognised immediately in profit or loss.

113

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

1 ACCOUNTING POLICIES CONTINUED
Hedge accounting continued
Derivatives that do not qualify for hedge accounting
Certain derivative instruments do not qualify for hedge accounting. Changes in the fair value of any derivative instrument that does not 
qualify for hedge accounting are recognised immediately in profit or loss and are included in finance income/expense.

Leasing
At inception of a contract, the Group considers whether the contract is, or contains, a lease. A contract is, or contains, a lease if the 
contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration. 

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The lease liability is initially measured at 
the present value of the lease payments that have not been paid at the commencement date, discounted using an appropriate discount 
rate. The discount rate used to calculate the lease liability is the rate implicit in the lease, if it can be readily determined, or the lessee’s 
incremental borrowing rate if not. The Group uses an incremental borrowing rate for its leases, which is determined based on the margin 
requirements of the Group’s revolving credit facilities as well as country specific adjustments. A right-of-use asset is also recognised equal 
to the lease liability and depreciated over the period from the commencement date to the earlier of the end of the useful life of the right-
of-use asset or the lease term. The Group has assessed the lease term of properties within its retail estate to be up to the first available 
contractual break within the lease. The Group has deemed that it cannot be reasonably certain that it will continue beyond this time given 
the continued uncertainty surrounding the Group’s retail business. 

The Group has also applied the below practical expedients:

•  exclude leases from measurement and recognition where the lease term ends within 12 months from the date of initial application and 

account for those leases as short-term leases;

•  exclude low value leases for lease values less than £5,000;
•  apply a single discount rate to a portfolio of leases with similar characteristics;
•  use hindsight to determine the lease term if the contract contains options to extend or terminate; and
•  exclude initial direct lease costs in the measurement of the right-of-use asset.

The Group has a small number of sublet properties. In these instances, leases are classified as finance leases whenever the terms of the 
lease transfer substantially all the risks and rewards of ownership to the lessee. All other leases are classified as operating leases. Where 
the Group is an intermediate lessor, the sublease classification is assessed with reference to the head lease right-of-use asset. Amounts 
due from lessees under finance leases are recorded as receivables at the amount of the Group’s net investment in the lease. Finance lease 
income is allocated to accounting periods to reflect a constant periodic rate of return on the Group’s net investment in the lease. Rental 
income from operating leases is recognised on a straight-line basis over the term of the lease. IFRS 16 requires lessees to recognise right-of-
use assets and lease liabilities for most leases. 

Trade and other payables 
Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

Provisions 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which it is probable that 
it will result in an outflow of economic benefits that can be reasonably estimated. 

Liabilities to customers 
Liabilities to customers comprise the amounts that are credited to customers’ bankroll (the Group’s electronic 'wallet'), including provision 
for bonuses granted by the Group, less fees and charges applied to customer accounts, along with full progressive provision for jackpots. 
These amounts are repayable in accordance with the applicable terms and conditions.

114

888 HOLDINGS PLC2 SEGMENT INFORMATION 

The Board has reviewed and confirmed the Group’s reportable segments in accordance with the requirements of IFRS 8 ‘Operating 
Segments’. The segments disclosed below are aligned with the reports that the Group’s Chief Executive Officer and Chief Financial Officer 
as Chief Operating Decision Makers review to make strategic decisions.

The Retail segment comprises all activity undertaken in LBOs including gaming machines. The UK&I Online segment comprises all online 
activity, including sports betting, casino, poker and other gaming products along with telephone betting services that are incurred within 
the UK and Ireland. The International segment comprises all online activity, including sports betting, casino, poker and other gaming 
products along with telephone betting services that are incurred within all territories excluding the UK and Ireland. There are no inter-
segmental sales within the Group.

Segment performance is shown on an adjusted EBITDA basis, with a reconciliation from adjusted EBITDA to statutory results for clarity. 
Information for the year ended 31 December 2023 is as follows:

2023

Revenue1
Gaming duties and other cost of sales

Adjusted gross profit
Marketing

Contribution
Operating expenses
Associate income

Adjusted EBITDA
Depreciation
Amortisation (excluding acquired intangibles)
Amortisation of acquired intangibles
Exceptional items 
Fair value gain on financial assets
Share benefit credit 
Foreign exchange
Finance expenses
Finance income

Loss before tax

Retail
£m

535.0
(115.4)

419.6
(6.5)

413.1
(314.2)
—

98.9

UK&I Online
£m

International
£m

Corporate
£m

658.5
(246.6)

411.9
(134.5)

277.4
(125.1)
—

152.3

517.4
(207.2)

310.2
(96.8)

213.4
(114.0)
—

99.4

—
—

—
—

—
(43.7)
1.4

(42.3)

Total
£m

1,710.9
(569.2)

1,141.7
(237.8)

903.9
(597.0)
1.4

308.3
(46.3)
(67.7)
(114.3)
(52.6)
4.1
0.5
1.0
(195.3)
41.0

(121.3)

1.  Revenue recognised under IFRS 9 is £535.0m in Retail, £658.5m in UK&I Online and £486.9m in International. Revenue recognised under IFRS 15 is £nil in 

Retail, £nil in UK&I Online and £30.5m in International.

Total segment assets
Total segment liabilities
Included within total segment assets:
  Goodwill

Interests in associates

  Capital additions

Retail
£m

516.2
173.3

99.4
—
4.6

UK&I Online
£m

International
£m

Corporate
£m

1,292.4
265.7

357.9
—
11.2

759.3
219.6

306.0
—
66.3

89.4
1,829.9

—
33.9
2.2

Total
£m

2,657.3
2,488.5

763.3
33.9
84.3

115

ANNUAL REPORT & ACCOUNTS 2023 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

2 SEGMENT INFORMATION CONTINUED

2022

Revenue1
Gaming duties and other cost of sales

Adjusted gross profit
Marketing

Contribution
Operating expenses
Associate income

Adjusted EBITDA
Depreciation
Amortisation (excluding acquired intangibles)
Amortisation of acquired intangibles
Exceptional items — cost of sales and operating 
expenses
Share benefit charge
Foreign exchange 
Finance expenses
Finance income

Loss before tax

Retail
£m

UK&I Online
£m

International
£m

255.5
(55.0)

200.5
(3.3)

197.2
(156.0)
—

41.2

455.5
(163.7)

291.8
(148.1)

143.7
(82.1)
—

61.6

508.3
(184.7)

323.6
(105.2)

218.4
(100.1)
—

118.3

Other2
£m

19.5
(10.5)

9.0
(2.5)

6.5
(4.8)
—

1.7

Corporate
£m

—
—

—
—

—
(5.2)
0.3

(4.9)

Total
£m

1,238.8
(413.9)

824.9
(259.1)

565.8
(348.2)
0.3

217.9
(30.8)
(32.8)
(56.7)

(93.2)
(5.2)
(4.0)
(111.7)
0.8

(115.7)

1.  Revenue recognised under IFRS 9 is £255.5m in Retail, £455.5m in UK&I Online, £502.7m in International and £10.9m in Other. Revenue recognised under IFRS 

15 is £nil in Retail, £nil in UK&I Online, £5.6m in International and £8.6m in Other.

2.  ‘Other’ represents the Bingo business that was disposed of during 2022. See note 16 for further information.

Total segment assets
Total segment liabilities

Included within total assets:
  Goodwill

Interests in associates

  Capital additions

Retail
£m

542.6
176.3

99.4
—
13.4

UK&I Online
£m

International
£m

Corporate
£m

1,394.9
341.6

359.8
—
24.6

973.2
578.0

338.1
—
68.3

11.7
1,458.7

—
38.4
1.1

Total
£m

2,922.4
2,554.6

797.3
38.4
107.4

Geographical information
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations within which the 
Group operates. This information is outlined below: 

Revenue by geographical market (based on location of customer)

United Kingdom & Ireland
Rest of World
Italy
Spain

Non-current assets by geographical location

United Kingdom & Ireland
Gibraltar
Rest of World

116

2023
£m

1,193.5
274.6
149.9
92.9

1,710.9

2023
£m

495.8
1,130.5
635.2

2,261.5

2022
£m

711.9
343.1
116.4
67.4

1,238.8

2022
£m

536.0
1,194.3
732.9

2,463.2

888 HOLDINGS PLC 
3 EXCEPTIONAL ITEMS AND ADJUSTMENTS

In determining the classification and presentation of exceptional items we have applied consistently the guidelines issued by the Financial 
Reporting Council (FRC) that primarily addressed the following:

•  Consistency and even-handedness in classification and presentation;
•  Guidance on whether and when recurring items should be considered as part of underlying results; and
•  Clarity in presentation, explanation and disclosure of exceptional items and their relevance.

In preparing the Annual Report and Accounts, we also note the European Securities and Markets Authority (ESMA) guidance on Alternative 
Performance Measures (APM), including:

•  Clarity of presentation and explanation of the APM;
•  Reconciliation of each APM to the most directly reconcilable financial statement caption;
•  APMs should not be displayed with more prominence than statutory financials;
•  APMs should be accompanied by comparatives; and
•  The definition and calculation of APMs should be consistent over time.

We are satisfied that our policies and practice conform to the above guidelines. 

Adjusted results
The Group reports adjusted results, both internally and externally, that differ from statutory results prepared in accordance with IFRS. 
These adjusted results, which include our key metrics of adjusted EBITDA and adjusted EPS, are considered to be a useful reflection of the 
underlying performance of the Group and its businesses, since they exclude items which impair visibility of the underlying activity in each 
segment. More specifically, visibility can be impaired in one or both of the following instances:

•  a transaction is of such a material or infrequent nature that it would obscure an understanding of underlying outcomes and trends in 

revenues, costs or other components of performance (for example, a significant impairment charge); or

•  a transaction that results from a corporate activity that has neither a close relationship to the Group’s operations nor any associated 

operational cash flows (for example, the amortisation of intangibles recognised on acquisitions).

Adjusted results are used as the primary measures of business performance within the Group and align with the results shown in 
management accounts, with the key uses being:

•  management and Board reviews of performance against expectations and over time, including assessments of segmental performance 

(see note 2 and the Strategic Report);

•  in support of business decisions by the Board and by management, encompassing both strategic and operational levels of decision-

making.

The Group’s policies on adjusted measures are consistently applied over time, but they are not defined by IFRS and, therefore, may differ 
from adjusted measures as used by other companies.

The Consolidated Income Statement presents adjusted results alongside statutory measures, with the reconciling items being itemised and 
described below. We discriminate between two types of reconciling items: exceptional items and adjusted items.

117

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

3 EXCEPTIONAL ITEMS AND ADJUSTMENTS CONTINUED
Exceptional items
Exceptional items are those items the Directors consider to be one-off or material in nature that should be brought to the reader’s attention 
in understanding the Group’s financial performance.

Exceptional items are as follows:

Cost of sales 
Retroactive duties and associated credit

Exceptional items — cost of sales 

Operating expenses
Corporate transaction related (income)/costs
Integration and transformation costs
Regulatory provisions and other associated costs
Impairment of US goodwill and other assets
Revaluation of contingent consideration

Exceptional items — operating expenses

Finance expenses
Senior Unsecured Notes early redemption fees
Gain on settlement of Senior Unsecured Notes

Exceptional items — finance expenses

Total exceptional items before tax
Tax on exceptional items 

Total exceptional items 

2023
£m

—

—

(0.1)
49.3
3.4
—
—

52.6

—
—

—

52.6
(9.0)

43.6

2022
£m

(3.9)

(3.9)

36.2
14.4
—
55.7
(9.2)

97.1

14.1
(7.1)

7.0

100.2
2.8

103.0

Total exceptional items in the year were £43.6m in 2023 compared to £103.0m in 2022. 

Exceptional items are defined as those items which are considered to be one-off or material in nature to be brought to attention to better 
understand the Group’s financial performance. Comparatives are included even when not individually material to aid comparability. Refer 
to Appendix 1 to the financial statements for further detail. 

Retroactive gaming duties and associated charges
The industry in which the Group operates is subject to continuing scrutiny by regulators and other governmental authorities, which may, 
in certain circumstances, lead to enforcement actions, sanctions, fines and penalties or the assertion of private litigations, claims and 
damages. In 2022, a net credit of £3.9m was recognised in respect to exceptional provision for retroactive duties and associated charges 
following a reassessment of potential gaming duties relating to activity in prior years. 

Corporate transaction related costs 
The Group has incurred legal and M&A costs, including in relation to the disposal of its Latvia and Colombia businesses of £0.8m. During 
2023, income relating to the acquisition of William Hill was received from Caesars, amounting to £2.0m. During 2022, the Group incurred 
£24.5m of costs associated with the acquisition of the international (non-US) business of William Hill and recognised an impairment loss of 
£11.7m in relation to the disposal of 888 Bingo. 

Integration and transformation costs 
The Group has incurred a total of £49.3m of costs relating to the integration programme, including £14.7m of platform integration costs, 
£8.3m of legal and professional costs, £10.8m of redundancy costs, £5.3m of relocation and HR related expenses, £4.7m of employee 
incentives as part of the integration of William Hill and 888, and £3.8m of technology integration costs. During 2022, the Group incurred 
£14.4m, including £5.8m of redundancy costs, £3.0m of legal and consultancy fees and £3.7m of platform separation and other integration 
costs.

Regulatory provisions and other associated costs
The Group has paid £2.9m during the period related to a regulatory settlement with the Gibraltar regulator in relation to the previously 
disclosed failings that we identified in our Middle East business. Further to this there was £0.5m of professional fees incurred relating to  
this settlement. 

118

888 HOLDINGS PLC3 EXCEPTIONAL ITEMS AND ADJUSTMENTS CONTINUED
Impairment of US goodwill and other assets 
During the prior year, as a part of the annual impairment review, management performed a value in use calculation to assess the 
recoverable amount of the Group’s US business, using that business’s underlying cash flow forecasts. The recoverable amount was lower 
than the book value of its net assets and, as such, the Group impaired the goodwill on the US business in full, totalling £25.7m. Additionally 
as part of the integration, the business intends to use the existing 888 technology platform as the basis for the future platform of the Group 
which led to a write off of the Unity platform, a proprietary technology system William Hill was building that is no longer needed, at a cost 
of £28.1m. A further £1.4m of smaller technology assets were written off and £0.5m of 39 freehold assets were written off when reclassified to 
held for sale at the prior year end, due to the assets being tested for impairment as a result of the transfer.

Revaluation of contingent consideration 
As a part of the transaction agreement with Caesars for the purchase of William Hill, an amount of up to £100.0m consideration was 
contingent subject to the enlarged Group hitting specific EBITDA metrics. This was assessed at fair value on acquisition at £9.6m and 
revalued at 31 December 2022 to £0.4m, leading to a release in this contingent consideration of £9.2m in the prior period.

Senior Unsecured Notes early redemption fees
As part of the William Hill acquisition, the Group acquired certain Senior Unsecured Notes, £350.0m 4.875% due May 2023 and £350.0m 
4.75% due May 2026. Subsequent to the acquisition, the £350.0m Note due May 2023 was fully redeemed as well as a partial redemption 
amounting to £339.5m of the Note due May 2026. The total cost to the Group of settling the Notes consisted of £12.2m in early redemption 
fees together with a combined £1.9m of unamortised finance fees, which were written off to the Consolidated Income Statement 
immediately in the prior period on redemption of each note. All of the costs were considered as exceptional due to their one-off nature.

Gain on settlement of Senior Unsecured Notes
The Senior Unsecured Notes acquired in the acquisition of William Hill were accounted for at fair value. These Notes were settled in the prior 
period, and as such the gain on settlement of these Notes of £7.1m was recognised in the prior period.

Adjusted items
Adjusted items are recurring items that are excluded from internal measures of underlying performance and which are not considered by 
the Directors to be exceptional. This relates to the amortisation of specific intangible assets recognised in acquisitions, amortisation of 
finance fees, fair value gain of financial assets, foreign exchange and share benefit charges. These items are defined as adjusted items as it 
is believed it would impair the visibility of the underlying activities across each segment as it is not closely related to the businesses’ or any 
associated operational cash flows. Each of these items are recurring and occur in each reporting period and will be consistently adjusted 
in future periods. Adjusted items are all shown on the face of the Consolidated Income Statement in the reconciliations of adjusted EBITDA 
and note 10 in the reconciliation of adjusted profit after tax.

4 SHARE OF RESULTS OF ASSOCIATES

Share of post-tax profit of equity accounted associate

2023
£m

1.4

2022
£m

0.3

The above represents the Group’s share of the results of Sports Information Services (Holdings) Limited (see note 14) for the year ended  
31 December 2023 and the Group’s ownership of the associate in the comparative period 1 July 2022 to 31 December 2022.

5 OPERATING PROFIT

Operating profit is stated after charging/(crediting):
Gaming duties
Marketing expenses
Staff costs (including Executive Directors) 
Exceptional items — cost of sales 
Exceptional items — operating expenses
Depreciation (within operating expenses)
Amortisation (within operating expenses)

Note

6
3
3
13
12

2023
£m

372.0
237.6
342.3
—
52.6
46.3
182.0

2022
£m

256.3
257.8
227.4
(3.9)
97.1
30.8
89.5

119

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

5 OPERATING PROFIT CONTINUED
Auditor remuneration

Audit of Company
Audit of Group

Total fees for audit services

Audit-related assurance services — half year review
Other assurance services

Total assurance services

Other non-audit services

Total fees for non-audit services

Total fees

2023
£m

1.1
1.8

2.9

0.1
0.1

0.2

—

0.2

3.1

2022 
£m

1.0
2.0

3.0

0.1
0.1

0.2

0.8

1.0

4.0

In the prior year, the auditor acted as reporting accountants in connection with the Company’s circular and prospectus for the acquisition 
of William Hill International and Capital Raise that was published during Q2 2022. Total non-audit fees payable to Ernst & Young for 
permissible non-audit services relating to the transaction were £0.8m. 

6 STAFF COSTS

Staff costs, including Executive Directors’ remuneration, comprise the following elements:

Wages and salaries
Social security
Employee benefits and severance pay scheme costs

2023
£m

287.6
26.3
28.4

342.3

2022
£m

196.8
17.4
13.2

227.4 

In the Consolidated Income Statement, total staff costs, including share benefit credit of £0.5m (2022: charge of £5.2m), are included within 
operating expenses.

The average number of employees during the year was 11,634 (2022: 12,019).

Severance pay scheme — Israel
The Group has a defined contribution plan pursuant to section 14 of the Severance Pay Law under which the Group pays fixed contributions 
and will have no legal or constructive obligation to pay further contributions if the fund does not hold sufficient amounts to pay all 
employee benefits relating to employee service at the date of their departure. The Group recognised an expense in respect of contribution 
to the defined contribution plan during the year of £1.3m (2022: £1.9m).

The Group’s employees in Israel, who are not subject to section 14 of the Severance Pay Law, are eligible to receive certain benefits from 
the Group in specific circumstances on leaving the Group. As such the Group operates a defined benefit severance pay plan which requires 
contributions to be made to separately administered funds. The funds are held by an independent third-party Company.

The current service cost and the present value of the defined benefit obligation are measured using the projected unit credit method. 
Under this schedule, the Company contributes on a monthly basis at the rate of 8.3% of the aggregate of members’ salaries.

The disclosures set out below are based on calculations carried out as at 31 December 2023 by a qualified independent actuary.

The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Included in the Statement of Financial Position:
Severance pay liability 
Included in the Income Statement:
Current service costs (within operating expenses)
Included in the Statement of Comprehensive Income:
Gain/(loss) on remeasurement of severance pay scheme liability

120

2023
£m

0.6

1.3

0.2

2022
£m

1.2

1.9

(2.3)

888 HOLDINGS PLC6 STAFF COSTS CONTINUED
Severance pay scheme — Israel continued
Movement in severance pay scheme assets and liabilities:

Severance pay scheme assets

At beginning of year
Interest income
Contributions by the Group
Benefits paid
Return on assets less interest income already recorded
Exchange differences

At end of year

Severance pay scheme liabilities

At beginning of year
Interest expense
Current service costs
Benefits paid
Actuarial loss/(gain) on past experience
Actuarial gain on changes in financial assumptions
Exchange differences

At end of year

2023
£m

16.2
0.7
1.6
(4.9)
(0.1)
(1.0)

12.5

2023
£m

17.4
0.8
1.2
(5.2)
0.3
(0.1)
(1.3)

13.1

2022
£m

19.2
0.6
1.9
(4.2)
(1.0)
(0.3)

16.2

2022
£m

23.0
0.7
1.8
(4.4)
(0.2)
(3.1)
(0.4)

17.4

As at 31 December 2023, the net accounting deficit of the defined benefit severance pay plan was £0.6m (2022: £1.2m). The scheme  
is backed by substantial financial assets amounting to £12.5m at 31 December 2023 (2022: £16.2m). 

The impact of the severance deficit on the level of distributable reserves is monitored on an ongoing basis. Monitoring enables planning  
for any potential adverse volatility and helps the Group to assess the likely impact on distributable reserves.

Employees can determine individually into which type of investment their share of the plan assets are invested, therefore the Group  
is unable to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2024 is £1.7m.

The main actuarial assumptions used in determining the fair value of the Group’s severance pay plan are shown below:

Discount rate (nominal)
Voluntary termination rate (range)
Inflation rates based on Israeli bonds

7 FINANCE INCOME

Interest income
Foreign exchange on financing activities

Total finance income

2023
%

5.9
0-17
2.6

2023
£m

4.6
36.4

41.0

2022
%

5.5
0-17
2.7

2022
£m

0.8
—

0.8

Foreign exchange on financing activities of £36.4m relates to the foreign exchange movement on the unhedged element of the Group’s 
debt. In 2022, a loss of £22.7m was included in note 8. 

121

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

8 FINANCE EXPENSES

Interest expenses related to lease liabilities
Bank loans and bonds
Amortisation of finance fees
Hedging activities
Foreign exchange on financing activities
Other finance charges and fees

Finance expenses — underlying

Senior Unsecured Notes early redemption fees
Gain on settlement of Senior Unsecured notes
Finance expenses — exceptional 

Total finance expenses

9 TAXATION  
Corporate taxes

Current taxation
UK corporation tax charge at 23.5%
Other jurisdictions taxation
Adjustments in respect of prior years

Deferred taxation
Origination and reversal of temporary differences
Recognition of previously unrecognised deductible temporary differences
Adjustments in respect of prior years

Taxation credit

Deferred taxation related to items recognised in OCI
Remeasurement of severance pay liability

Current taxation
UK corporation tax charge at 19.0%
Other jurisdictions taxation
Adjustments in respect of prior years

Deferred taxation
Origination and reversal of temporary differences
Adjustments in respect of prior years

Taxation expense

Deferred taxation related to items recognised in OCI
Remeasurement of severance pay liability

Note

3
3

2023
£m

6.9
175.8
—
12.1
—
0.5

195.3

—
—
—

195.3

2022
£m

3.0
74.9
0.1
3.3
22.7
0.7

104.7

14.1
(7.1)
7.0

111.7

2023
£m

0.7
22.0
(21.0)

1.7

(37.7)
(30.2)
1.3

(66.6)

(64.9)

—

2022
£m

6.5
17.8
1.3

25.6

(3.0)
(17.7)

(20.7)

4.9

0.6

The UK tax rate increased from 19% to 25% on 1 April 2023 giving an average UK tax rate for the year of 23.5%.

The effective tax rate in respect of ordinary activities before exceptional items for the year ended 31 December 2023 is 81.4% (2022: 20.0%). 
The effective tax rate in respect of ordinary activities after exceptional items is 53.5% (2022: -4.2%).

Pillar Two legislation has been enacted, or substantively enacted, in certain jurisdictions in which the Group operates. The legislation will be 
effective for the Group’s financial year beginning 1 January 2024. The Group is in scope of the enacted or substantively enacted legislation 
and has performed an assessment of the Group’s potential exposure to Pillar Two income taxes.

122

888 HOLDINGS PLC9 TAXATION CONTINUED 
Corporate taxes continued
The assessment of the potential exposure to Pillar Two income taxes is based on the information available regarding the financial 
performance of the constituent entities in the Group for the year ended 31 December 2023 and forecasts for the year ended  
31 December 2024. Based on the assessment, the Group has identified potential exposure to Pillar Two income taxes in respect of 
profits earned in Gibraltar, Malta, and Spain. The potential exposure comes from the constituent entities (mainly licensed operating 
subsidiaries) in these jurisdictions where the expected Pillar Two effective tax rate is below 15%.

The Pillar Two effective tax rate is lower in these jurisdictions due to the Group being subject to tax at effective rates lower than 15% in 
those countries (Gibraltar at 12.5%, Spain at 12.5%, and Malta at 5% after the distribution of profits).

Had the Pillar Two legislation been effective for the current year ending 31 December 2023, the restated effective tax rate under IFRS 
would be approximately 49.5-51.5% which would have been 2-4% lower than the reported effective rate under IFRS of 53.5%. The rate 
would be lower because the Group reports a tax credit on a loss and the tax credit would be reduced due to the Pillar Two income 
tax charge. The impact on the effective tax rate under IFRS for the Group is mainly driven by top up taxes arising on profits earned 
in Gibraltar, Malta, and Spain where the Pillar Two effective tax rate is lower than 15%. The impact on the effective tax rate in 2024 will 
depend on factors such as revenues and costs.

The difference between the total tax charge shown above and the amount calculated by applying the standard rate of UK corporation  
tax to the (loss)/profit before tax is as follows:

Loss before taxation
Standard tax rate in UK (23.5%)
Difference in effective tax rate in other jurisdictions
Expenses not allowed for taxation
Accrual of liabilities for uncertain tax positions
Deferred tax not recognised
Recognition of previously unrecognised deductible temporary differences
Difference in current and deferred tax rate
Tax on share of result of associate
Non-taxable income
Adjustments to prior years’ tax charges
Losses utilised previously not recognised for deferred tax

Total tax credit for the year

Loss before taxation
Standard tax rate in UK (19.0%)
Difference in effective tax rate in other jurisdictions
Expenses not allowed for taxation
Accrual of liabilities for uncertain tax positions
Tax on share of result of associate
Deferred tax not recognised
Difference in current and deferred tax rate
Non-taxable income
Adjustments to prior years’ tax charges

Total tax charge for the year

2023
£m

(121.3)
(28.5)
(15.4)
13.6
(1.8)
26.5
(30.3)
0.2
(0.3)
(8.8)
(19.7)
(0.4)

(64.9)

2022
£m

(115.7)
(22.0)
2.5 
32.9
5.2
0.1
0.4
5.1
(2.9)
(16.4)

4.9

The difference in effective tax rates in other jurisdictions primarily reflects the lower effective tax rate in Gibraltar, Spain and Malta. 
Expenses not allowed for tax purposes mainly relate to reduced availability of tax relief arising on costs incurred in the period. Deferred tax 
not recognised mainly relates to restricted interest in the UK in respect of which no deferred tax asset can be recognised. Recognition of 
previously unrecognised deductible temporary differences relates to recognition of a deferred tax asset for the Group's intangible assets. 
See note 26 for further details. The prior year adjustments mainly relate to additional claims being made for tax allowances in Gibraltar for 
2021. Non-taxable income mainly relates to fair value and accounting gains not taxable in Gibraltar and the UK. 

123

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

10 EARNINGS PER SHARE
Basic earnings per share 
Basic earnings per share (EPS) has been calculated by dividing the profit attributable to ordinary shareholders by the weighted average 
number of shares in issue and outstanding during the year. 

Diluted earnings per share 
The weighted average number of shares for diluted earnings per share takes into account all potentially dilutive equity instruments granted, 
which are not included in the number of shares for basic earnings per share. Potential ordinary shares are excluded from the weighted 
average diluted number of shares when calculating IFRS diluted loss per share because they are anti-dilutive. The number of equity 
instruments included in the diluted EPS calculation consist of 2,789,783 Ordinary Shares (2022: 6,235,340) and no market-value options 
(2022: nil).

The number of equity instruments excluded from the diluted EPS calculation is 2,294,080 (2022: 1,986,155).

Loss for the period attributable to equity holders of the Parent (£m)
Weighted average number of Ordinary Shares in issue and outstanding
Effect of dilutive Ordinary Shares and share options
Weighted average number of dilutive Ordinary Shares

Basic loss per share (pence)
Diluted loss per share (pence)

2023

2022

(56.4)
448,166,792
2,789,783
450,956,575

(120.5)
426,536,392
6,235,340
432,771,732

(12.6)
(12.6)

(28.3)
(28.3)

The diluted loss per share in the current and prior year is the same as the basic loss per share as the potentially dilutive share options are 
considered antidilutive as they would reduce the loss per share and therefore, they are disregarded in the calculation.

Adjusted earnings per share
The Directors believe that EPS excluding exceptional and adjusted items, tax on exceptional and adjusted items ('Adjusted EPS') allows  
for a further understanding of the underlying performance of the business and assists in providing a clearer view of the performance  
of the Group.

Adjusted profit after tax (£m)

Weighted average number of Ordinary Shares in issue
Weighted average number of dilutive Ordinary Shares

Adjusted basic earnings per share (pence)
Adjusted diluted earnings per share (pence)

An explanation of adjusted profit after tax is provided in Appendix 1.

The table below highlights the measures used to achieve Adjusted profit after tax: 

Adjusted profit after tax
Exceptional items — cost of sales and operating expenses
Exceptional items — finance expenses 
Fair value gain on financial assets
Amortisation of finance fees
Amortisation of acquired intangibles
Tax on exceptional and adjusted items
Foreign exchange gains/(losses)
Share benefit credit/(charge)
Loss attributable to non-controlling interests 

Loss after tax

11 DIVIDENDS

2023

48.1

2022

64.2

448,166,792
450,956,575

426,536,392
432,771,732

10.7
10.7

15.1
14.8

Note

3
3,8
25

28

2023
£m

48.1
(52.6)
—
4.1
(17.2)
(114.3)
37.4
37.6
0.5
—

(56.4)

2022
£m

64.2
(93.2)
(7.0)
—
(7.4)
(56.7)
11.4
(26.7)
(5.2)
0.1

(120.5)

The Board of Directors does not recommend a final dividend to be paid in respect of the year ended 31 December 2023. No final dividend 
was recommended as at 31 December 2022. 

124

888 HOLDINGS PLC 
12 GOODWILL AND OTHER INTANGIBLES

Cost or valuation
At 31 December 20221
Acquisition related adjustment2
Additions
Disposals
Effect of foreign exchange rates

At 31 December 2023

Amortisation and impairments:
At 31 December 2022
Amortisation charge for the year 
Impairment charge for the year
Disposals
Effect of foreign exchange rates

At 31 December 2023

Carrying amounts

At 31 December 2023

At 31 December 2022

Brands, 
customer
relationships 
and licences
£m

Software
£m

Total
£m

1,230.8
—
2.0
(10.7)
(3.0)

1,219.1

73.5
90.8
—
(1.3)
(1.6)

161.4

403.3
—
58.9
—
(10.4)

451.8

149.6
91.2
0.6
—
(6.9)

234.5

2,457.1
(20.3)
60.9
(24.4)
(13.4)

2,459.9

248.8
182.0
0.6
(1.3)
(8.5)

421.6

Goodwill
£m

823.0
(20.3)
—
(13.7)
—

789.0

25.7
—
—
—
—

25.7

763.3

797.3

1,057.7

1,157.3

217.3

253.7

2,038.3

 2,208.3

1.  Since the disclosure of the provisional fair values for the acquisition of William Hill on 1 July 2022, an adjustment of £15.7m has been made to increase the 
fair value of provisions, with a related £4.4m reduction in deferred tax liabilities, and an equivalent movement in goodwill. This adjustment has been made 
after the 31 December 2022 year end accounts and during the measurement period. See note 16 for further details.

2.  In the current year, but outside of the measurement period, management has identified £20.3m of additional deferred tax balances which were present at 
acquisition. Management has deemed the adjustment to be qualitatively immaterial for restatement of prior year figures, as it does not impact the profit or 
loss, net assets, cash flow, remuneration, the Group’s key performance indicators or any of the Group’s covenants. As such, the deferred tax balances have 
been adjusted in the current year, with a corresponding adjustment to the acquisition goodwill.

Goodwill
Including the adjustment made in the current year, goodwill recognised on the acquisition of William Hill was £776.6m, as outlined 
in note 16. Based on the estimated synergies from the combination, management has allocated this goodwill between Retail (£99.4m), 
UK&I Online (£357.9m) and International (£319.3m). This represents the lowest level at which goodwill is monitored for internal management 
purposes. 

Brands, customer relationships and licences
This category of assets includes brands, customer relationships and licences primarily recognised in business combinations. As outlined 
in note 16, in 2022 the Group acquired William Hill and recognised brands of £574.4m, customer relationships of £595.1m and licences of 
£8.5m. These assets are being amortised over 20-30 years for brands, 7-13 years for customer relationships and 20 years for licences. 

Software
This category relates to the cost of both acquired software, through purchase or acquisition, as well as the capitalisation of internally 
developed software where the recognition criteria are met. Capitalised costs on projects that are works in progress amount to £44.8m at 
year end (2022: £42.0m). On the acquisition of William Hill, the Group acquired software with a fair value of £226.2m. The software acquired 
primarily consisted of proprietary software platforms owned by William Hill. Subsequent to the acquisition, the decision was made to 
migrate a number of William Hill platforms onto the existing 888 platforms, resulting in an asset impairment of £29.5m in 2022. These assets 
are being amortised over 3-5 years.

Impairment reviews
The Group performs an annual impairment review for goodwill, by comparing the carrying amount of goodwill and other relevant assets 
with their recoverable amount. This is an area where the Directors exercise judgement and estimation, as noted on pages 125 and 126. 
For the purposes of impairment testing under IAS 36, CGUs are grouped in order to reflect the level at which goodwill is monitored by 
management. In the prior year, the Group completed the acquisition of William Hill and disposed of the Group’s Bingo business, which 
changed the groups of CGUs to which goodwill is allocated and monitored. The goodwill generated from the acquisition of William Hill is 
monitored in line with the Group’s segments, being Retail, UK&I Online and International.

Testing is carried out by allocating the carrying value of the assets to CGUs or group of CGUs and determining the recoverable amount 
of those CGUs through value in use calculations. Where the recoverable amount exceeds the carrying value of the assets, the assets 
are considered as not impaired. Value in use calculations are based upon estimates of future cash flows derived from the Group’s profit 
forecasts by segments. Profit forecasts are derived from the Group’s annual strategic planning or similarly scoped exercise.

125

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

12 GOODWILL AND OTHER INTANGIBLES CONTINUED
Impairment reviews continued
The principal assumptions underlying our cash flow forecasts are as follows:

•  management assumes that the underlying business model will continue to operate on a comparable basis, as adjusted for known 

regulatory or tax changes and planned business initiatives; this does not include any capex projects or the benefits that arise from them 
in line with IAS 36;

•  management’s forecasts anticipate the continuation of recent growth or decline trends in staking, gaming net revenues and expenses, as 

adjusted for changes in our business model or expected changes in the wider industry or economy;

•  management assumes that the Group will achieve its target sports betting gross win margins as set for each territory, which 

management bases upon its experience of the outturn of sports results over the long term, given the tendency for sports results to vary in 
the short term but revert to a norm over a longer term; and

•  in management’s annual forecasting process, expenses incorporate a bottom-up estimation of the Group’s cost base. For employee 

remuneration, this takes into account staffing numbers and models by segment, while other costs are assessed separately by category, 
with principal assumptions including an extrapolation of recent cost inflation trends and the expectation that the Group will incur costs in 
line with agreed contractual rates.

The Board approved the 2024 budget for each segment in January 2024. Management prepared a three-year strategic forecast covering 
years 2025 to 2027 using the same basis as the four-year strategic forecast covering years 2024 to 2027 that was approved by the 
Board in the prior year. Additionally, management has prepared a separate forecast for the year 2028, incorporating long-term growth 
projections based on the year 2027. These five years form the basis of our value in use calculation. 

Cash flows beyond that five-year period were extrapolated using long-term growth rates as estimated for each group of CGUs separately.

The other assumptions incorporated into the Group’s impairment reviews are those relating to discount rates and long-term growth 
assumptions, as noted below separately for each CGU or group of CGUs:

CGUs

Retail
UK&I Online
International

2023 
Discount 
rate
%

2023
 Long-term
growth rate
%

2022 
Discount 
rate
%

2022 
Long-term
growth rate
%

13.0
13.0
14.7

0.0
2.5
5.0

13.3
12.1
13.8

0.0
2.5
5.0

Discount rates are applied to each CGU or group of CGUs’ cash flows that reflect both the time value of money and the risks that apply to 
the cash flows of that CGU or group of CGUs. Discount rates are calculated using the weighted average cost of capital formula based on 
the CGU’s or group of CGUs’ leveraged beta. The leveraged beta is determined by management as the mean unleveraged beta of listed 
gaming and betting companies, with samples chosen where applicable from comparable markets or territories as the CGU or group of 
CGUs, leveraged to the Group’s capital structure. Further risk premia and discounts are applied, if appropriate, to this rate to reflect the risk 
profile of the specific CGU or the group of CGUs relative to the market in which it operates. Our discount rates are calculated on a post-tax 
basis and converted to a pre-tax basis using the tax rate applicable to each CGU or group of CGUs. Discount rates disclosed below are 
pre-tax discount rates.

The long-term growth rates included in the impairment review do not exceed the observed long-term growth rate for each respective CGU 
or group of CGUs.

Results of impairment reviews
The recoverable amount and headroom above carrying amount or impairment below carrying amount based on the impairment review 
performed at 31 December 2023 for each CGU or group of CGUs are as follows:

CGUs

Retail
UK&I Online
International
US B2C

2023
Recoverable
amount
£m

 2023 
Headroom
£m

2022
Recoverable
amount
£m

 2022
Headroom/
(impairment)
£m

559.4
1,551.8
1,119.0
n/a

71.1
419.6
493.6
n/a

668.6
1,534.5
1,725.2
19.4

165.5
359.3
996.2
(25.7)

Within the US CGU, specifically in the US B2C business, there is goodwill from a previous acquisition in the 888 Group, however this was fully 
impaired in the previous financial year and therefore no longer requires an impairment assessment.

126

888 HOLDINGS PLC12 GOODWILL AND OTHER INTANGIBLES CONTINUED
Sensitivity of impairment reviews
For the Retail group of CGUs, the following reasonably possible changes in assumptions upon which the recoverable amount was estimated 
would lead to the following changes in the recoverable amount of the CGU or group of CGUs:

CGUs

Retail

10% fall in cash flows

1% increase in discount rate

Reduction in
 recoverable
amount
£m

Remaining
headroom
£m

Reduction in
recoverable
amount
£m

Remaining
headroom
£m

(55.9)

15.1

(37.1)

34.0

Retail cash flows would have to fall by more than 12.7% before the value in use fell below the CGU carrying value. For the UK&I Online 
and International groups of CGUs, no impairment would occur under any reasonable possible changes in assumptions upon which the 
recoverable amount was estimated.

13 PROPERTY, PLANT AND EQUIPMENT 

Cost
At 31 December 2022
Additions
Disposals
Effect of foreign exchange rates

At 31 December 2023

Accumulated depreciation
At 31 December 2022
Charge for the period
Disposals
Effect of foreign exchange rates

At 31 December 2023

Carrying amounts

At 31 December 2023

At 31 December 2022

Land and
buildings
£m

Fixtures, 
fittings and
equipment
£m

Right-of-use
assets
£m

36.6
1.6
(10.2)
—

28.0

15.2
2.4
(5.7)
—

11.9

16.1

21.4

130.4
5.8
(3.9)
(0.4)

131.9

41.4
17.1
(1.8)
(0.4)

56.3

75.6

89.0

113.4
23.5
—
(0.8)

136.1

31.5
26.8
—
(0.2)

58.1

78.0

81.9

Total
£m

280.4
30.9
(14.1)
(1.2)

296.0

88.1
46.3
(7.5)
(0.6)

126.3

169.7

192.3

During the year, the Group sold a number of freehold properties for a total of £22.6m in sale and leaseback transactions, resulting in a 
gain on disposal of £4.6m. At 31 December 2022 the Group held £6.9m of land and buildings as assets held for sale in relation to these 
transactions.

The net book value of land and buildings comprises:

Freehold
Long leasehold improvements
Short leasehold improvements

2023
£m

1.5
4.8
9.8

16.1

2022
£m

3.7
5.9
11.8

21.4

127

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

14 INTEREST IN ASSOCIATE

The Group holds an associate interest in Sports Information Services (Holdings) Limited (SIS). The Group uses the equity method of 
accounting for associates. The following table shows the aggregate movement in the Group’s interests in its associate:

At 31 December 2022
Share of results before interest and taxation
Share of interest
Share of taxation
Dividend received

At 31 December 2023

£m

38.4
1.7
0.3
(0.6)
(5.9)

33.9

SIS 
At 31 December 2023, William Hill Organization Limited, a principal subsidiary of the Company, held an investment of 19.5% of the ordinary 
share capital of SIS, a Company incorporated in Great Britain. The Group is able to exert significant influence over SIS by way of its 19.5% 
holding and its seat on the Board of Directors.

The SIS group of companies provides real time, pre-event information and results, as well as live coverage of horseracing, greyhound racing 
and other sporting activities and events via satellite. The statutory financial statements of SIS are prepared to the year ending 31 March. 
The results recognised are based on statutory accounts to March 2023 and management accounts thereafter.

The following financial information relates to SIS as at and for the year ended 31 December 2023:

Total assets
Total liabilities
Total revenue
Total profit after tax

£m

85.0
(52.1)
241.6
8.7

15 INVESTMENTS
Good Luck Have Fun Group AB (‘GLHF Group’) shares
On 1 July 2022, as a part of the acquisition of William Hill, the Group obtained an investment in Good Luck Have Fun Group AB. The 
Group has a 4.3% holding in the equity in GLHF Group and it is held as a financial asset and designated as fair value through other 
comprehensive income, in line with the previous William Hill designation. Subsequent to the acquisition, and as a result of updates in the 
strategy by the GLHF Group management team, the Group considered the recoverability of the investment. As a part of this assessment  
of recoverability, the Group wrote off the investment of £1.0m in its entirety through other comprehensive income in the prior period.  
At 31 December 2023, the Group holds £nil value in this investment (2022: £nil).

128

888 HOLDINGS PLC16 ACQUISITIONS & DISPOSALS
Acquisitions
On 1 July 2022, the Group acquired all of the equity interests in William Hill. Total consideration for the transaction was £554.3m, consisting 
of £544.7m cash consideration and up to £100.0m of contingent consideration, fair valued on acquisition date at £9.6m. 

Identifiable assets acquired and liabilities assumed

Intangible assets
Property, plant and equipment
Right-of-use assets
Investment in sublease
Investments and investments in associates
Cash and cash equivalents
Trade and other receivables
Income tax asset
Assets held for sale
Trade and other payables
Provisions and contingent liabilities1 
Derivative financial instruments
Lease liabilities
Retirement benefit liability
Deferred tax liabilities
Long-term debt

Total net identifiable liabilities
Goodwill

Consideration transferred

Final 
fair value

1,404.2 
109.5 
72.3 
1.4
40.0 
157.9 
32.9 
10.8
0.2 
(399.3)
(194.5)
(3.5)
(76.6)
(0.4)
(211.5)
(1,165.7)

(222.3)
776.6

554.3

1.  Since the disclosure of the provisional fair values in the 31 December 2022 year end accounts, and during the measurement period, an adjustment of £15.7m 
has been made to increase the fair value of provisions, with a related £4.4m reduction in deferred tax liabilities, and an equivalent movement in goodwill. 
In the current year but outside of the measurement period, management has identified £20.3m of additional deferred tax balances which were present at 
acquisition. Management has deemed the adjustment to be qualitatively immaterial for restatement of prior year figures, as it does not impact the profit or 
loss, net assets, cash flow, remuneration, the Group’s key performance indicators or any of the Group’s covenants. As such, the deferred tax balances have 
been adjusted in the current year, with a corresponding adjustment to the acquisition goodwill.

Intangible assets
Acquired identifiable intangible assets include £574.4m in respect of brands, £595.1m in respect of customer relationships and £8.5m in 
respect of licences. Software and technology of £226.2m, inclusive of a fair value uplift of £70.6m, has also been recognised on acquisition 
in the prior year. Management considers the residual goodwill of £776.6m to represent a number of factors including the future growth of 
the William Hill business and the potential to achieve buyer-specific synergies and workforce.

The fair value of the brand assets was assessed by considering the benefit to the Group’s future revenue of the acquired brand and 
assessing the royalty costs that would be incurred in deriving the same benefit. The key assumptions in the assessments are the forecast 
revenue growth and royalty cost applied. A royalty cost of 5.0% of revenue was applied. The fair value of the customer relationships was 
assessed using the multi-period excess earnings methodology. The key assumption in the assessments is customer retention rates. The 
fair value of the licences has been derived by calculating a replacement cost for each individual licence. A 5% increase/(decrease) in 
estimated customer churn rates would (decrease)/increase the fair value of customer relationships by £(123.0)m/£176.0m respectively.

Provisions and contingent liabilities
A contingent liability with a fair value of £80.6m has been recognised in the prior year on acquisition to reflect the possible future economic 
outflow resulting from customer claims in Austria. The contingent liability has been fair valued in line with IFRS 3 based on the expected 
cash outflow of settled claims and recognised on the basis that it is a possible future liability. Additional provisions of £115.2m have been 
recognised based on pre-existing provisions within William Hill. The carrying amount at acquisition was assessed to be the fair value. Refer 
to note 22 for further details on these acquired provisions.

Following receipt of updated advice, the development of case law in Germany indicates that the courts may apply a more customer-
friendly approach to the application of the three-year limitation period and link the commencement of the limitation period to the player’s 
first positive knowledge of a claim to recover his gambling losses. The law permits a maximum limitation period of 10 years in this scenario. 
As such, during 2023 and within the purchase price accounting measurement period, we have re-assessed the value of the provision for 
customer claims in Germany as at the acquisition date. This has led to an increase in the provision of £15.7m to a total value of £23.4m.  
This has been recognised through the opening balance sheet on acquisition, leading to an equivalent increase in goodwill on acquisition.

129

ANNUAL REPORT & ACCOUNTS 2023 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

16 ACQUISITIONS & DISPOSALS CONTINUED
Other fair value adjustments 
A fair value uplift of £1.1m has been recognised on property, plant and equipment, representing the depreciated replacement cost of the 
assets in comparison to their pre-acquisition net book value.

A fair value uplift of £0.8m has been recognised on the acquired right-of-use assets, representing favourable market positions on William 
Hill’s portfolio of leases. This has been offset by a £6.8m reduction to the right-of-use asset and £6.4m reduction to the lease liability that 
reflects matching the right-of-use asset to the new fair value of the lease liability, based on a new discount rate for the liability at the 
acquisition date.

The fair value of the Group’s investment in SIS (refer to note 14) was increased by £27.4m to a fair value of £39.0m, reflecting the Group’s 
holding and the estimated market value of the entity at the acquisition date.

The fair value of the Group’s outstanding listed debt was increased by £7.1m, reflecting the current market price of the debt at acquisition 
date.

Deferred tax liabilities of £192.2m have been recognised on the resultant fair value uplifts to assets.

The fair value of all other assets and liabilities acquired are considered to be equal to their net book value as at the acquisition date.

Disposals
2023
On 22 May 2023, the Group agreed to sell its Latvian business to Paf Consulting Abp. On 13 June 2023, the deal with Paf Consulting Abp 
completed. The cash consideration for the Latvian business was £19.5m, of which £0.9m is a working capital adjustment. As a part of the 
deal, the Group agreed an earn out with Paf Consulting Abp, under which the Group would receive further consideration of up to €4.25m. 
As this is deemed to hold a fair value of £nil this has not been recorded in these financial statements. The Group sold net assets totalling 
£20.2m, leading to a loss on disposal of £0.7m. These net assets were made up of goodwill and other intangible assets of £23.1m, other net 
assets totalling £1.0m, non-controlling interests of £0.5m offset by deferred tax liabilities totalling £4.4m.

On 1 August 2023, the Group sold its 90% holding in its Colombian business Alfabet S.A.S. to Vivo Aladdin Online S.A.S. for £0.6m, 
recognising a gain of £0.4m on disposal.

2022
On 7 July 2022, the Group disposed of its entire Bingo business to Saphalata Holdings Ltd., a member of the Broadway Gaming group, for 
a total cash consideration of £37.4m (US$45.25m), out of which £35.7m was paid on completion and a further £1.7m will unconditionally 
be paid in one year. As at 30 June 2022, the Group reclassified the Bingo business assets and liabilities as ‘held for sale’, at which time an 
impairment loss of £11.2m was recognised on the Bingo goodwill, representing the difference between the carrying value of the business's 
net assets and the fair value at the date of reclassification to held for sale.

Consideration received
Deferred consideration
Less:
Cash disposed of

Net proceeds on disposal

Less:
Net assets disposed of (excluding cash):
Intangible assets
Trade and other receivables
Trade and other payables

Net assets disposed of (excluding cash)

Loss on disposal

17 ASSETS HELD FOR SALE

£m

35.7
1.7

(3.2)

34.2

(37.6)
(0.5)
3.3

(34.7)

(0.5)

In the prior year, the Group had freehold properties amounting to £6.9m classified as assets held for sale as they were in the process of 
being auctioned as part of a sale and leaseback transaction. In the current year all the properties that were held for sale have been sold 
and as such there are no assets classified as held for sale at the year end.

130

888 HOLDINGS PLC18 LEASES 

The Group recognises a right-of-use asset and a lease liability at the lease commencement date.

The lease liability is initially measured at the present value of the lease payments that have not been paid at the commencement date, 
discounted using an appropriate discount rate. The discount rate used to calculate the lease liability is the rate implicit in the lease, if it can 
be readily determined, or the lessee’s incremental borrowing rate if not. The Group uses an incremental borrowing rate for its leases, which 
is determined based on a series of inputs including a risk-free rate based on our debt portfolio as well as country-specific adjustments.

A right-of-use asset is also recognised equal to the lease liability and depreciated over the period from the commencement date to the 
earlier of the end of the useful life of the right-of-use asset or the lease term.

The Group has assessed the lease term of properties within its Retail estate to be up to the first available contractual break within the 
lease. The Group has deemed that it cannot be reasonably certain that it will continue beyond this time given the continued uncertainty 
surrounding the Retail business. 

The Group note that leases not included due to either being low value or having a term of less than 12 months are deemed immaterial.

The Group has a small number of sublet properties which have been assessed in accordance with IFRS 16 and have been deemed 
immaterial. The accounting policy applied to these small number of sublet properties can be seen on page 114. 

The Group will continue to monitor both the above scenarios and disclose these if they are deemed material to users of the Annual Report 
and Accounts.

A reconciliation of the movement in lease liabilities is as follows:

As at 31 December 2022
Additions
Interest expense
Payment of lease liabilities
Foreign exchange

As at 31 December 2023

A maturity analysis of the contractual undiscounted cash flows is as follows:

Due within one year
Due between one and two years
Due between two and three years
Due between three and four years
Due between four and five years
Due beyond five years

19 TRADE AND OTHER RECEIVABLES

Trade receivables
Other receivables 
Loans receivable
Prepayments
Restricted short-term deposits

Current trade and other receivables
Non-current prepayments

Total trade and other receivables

£m

89.0
24.5
6.9
(31.8)
(1.0)

87.6

2022
£m

29.4
23.0
17.3
13.4
7.5
8.7

2022
£m

56.7
18.4
3.9
32.1
21.6

132.7
6.2

138.9

2023
£m

29.7
22.8
17.3
11.3
6.1
10.5

2023
£m

64.0
13.0
1.5
36.9
22.6

138.0
2.8

140.8

Restricted short-term deposits represent amounts held by banks primarily to support guarantees in respect of regulated markets licence 
requirements and office leases.

Non-current prepayments refer to prepayment to partners in relation to costs and certain fees to be recognised over a period longer than 
12 months. Any discounting on the timing of these prepayments is immaterial.

The carrying value of trade receivables and other receivables are net of expected credit losses which approximates to their fair value, 
due to the short-term nature of the receivables they are not subject to ongoing fluctuations in market rates. Note 24 provides credit risk 
disclosures on trade and other receivables.

131

ANNUAL REPORT & ACCOUNTS 2023 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

20 CASH AND CASH EQUIVALENTS

Cash and cash equivalents
Less:
Customer deposits

Cash (excluding customer balances)

Customer deposits represent bank deposits matched by liabilities to customers of an equal value (see note 21). 

21 TRADE AND OTHER PAYABLES AND CUSTOMER DEPOSITS

Trade payables
Accrued expenses
Other payables

Total trade and other payables

2023
£m

256.2

127.8

128.4

2023
£m

83.2
211.2
80.3

374.7

2022
£m

317.6

141.3

176.3

2022
£m

61.1
208.0
98.9

368.0

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these balances. 

Customer deposits of £127.8m (2022: £141.3m) represents deposits received from customers, customer winnings and progressive prize pools. 
This is offset by an equivalent or greater amount of cash held, which is included in cash and cash equivalents (see note 20). Due to the 
material nature of this balance it is disclosed separate to trade and other payables in the Statement of Financial Position.

22 PROVISIONS

At 31 December 20221
Charged/(credited) to income statement

Additional provisions recognised
Provisions released to income statement

Utilised during the year
Transfers to trade and other payables2
Foreign exchange differences

At 31 December 2023

Indirect tax
provision
£m

Legal and
regulatory
£m

Shop closure
provision
£m

Other
restructuring
costs
£m

61.7

5.1
—
(2.3)
—
(1.7)

62.8

143.2

8.9
(3.8)
(27.8)
(3.6)
(0.5)

116.4

4.8

1.3
—
(2.5)
—
—

3.6

3.7

—
—
(1.3)
(1.9)
—

0.5

Total
£m

213.4

15.3
(3.8)
(33.9)
(5.5)
(2.2)

183.3

1.  Since the disclosure of the provisional fair values in the 31 December 2022 year end financial statements and during the measurement period, an 

adjustment of £15.7m has been made to increase the fair value of provisions, and an equivalent increase in goodwill. 

2.  During the year, a £1.9m provision which was previously categorised as other restructuring costs and a provision of £3.6m within legal and regulatory have 

been transferred to accruals to better reflect the nature of the liability.

Customer claims provisions of £104.8m (2022: £101.9m) within legal and regulatory are classified as non-current. The remaining provisions 
are all classified as current.

Indirect tax provision
As part of the acquisition of William Hill, the Group acquired a provision relating to a gaming tax liability in Austria, where the Austrian 
tax authority believes that foreign gaming companies should be liable to pay gaming taxes in Austria. Post-acquisition, the Group has 
continued to provide for the gaming taxes including interest, as management considers that an outflow is probable. The Group is in 
constructive discussions with the Austrian tax authority over the timing of settlement. 

132

888 HOLDINGS PLC22 PROVISIONS CONTINUED
Legal and regulatory provisions
The Group has recorded a provision in respect of legal and regulatory matters, including customer claims, and updated it to reflect 
the Group’s revised assessment of these risks in light of developments arising during 2023 such that this represents management’s best 
estimate of probable cash outflows related to these matters. 

The industry in which the Group operates is subject to continuing scrutiny by regulators and other governmental authorities, which may, 
in certain circumstances, lead to enforcement actions, sanctions, fines and penalties or the assertion of private litigations, claims and 
damages. Within the opening provision, there is a provision acquired relating to a periodic compliance assessment undertaken by the 
UK Gambling Commission (UKGC) in July and August 2021 of the William Hill business. William Hill has been subject to an ongoing licence 
review and has addressed certain action points raised by the UKGC in relation to William Hill’s social responsibility and anti-money 
laundering obligations. The Group has agreed a regulatory settlement of £19.2m, including divestments of £0.7m. This provision was 
acquired at 1 July 2022 and was settled during the year.

In common with other businesses in the gambling sector, the Group receives claims from consumers relating to the provision of gambling 
services. Claims have been received from consumers in a number of (principally European) jurisdictions and allege either failure to follow 
responsible gambling procedures, breach of licence conditions or that underlying contracts in question are null and void given local 
licencing regimes. 

Consumers who have obtained judgement against the Group’s entities in the Austrian courts have sought to enforce those judgements in 
Malta and Gibraltar. These are being defended on the basis of a public policy argument. The provisions held for the Group relating to these 
claims is £86.2m, which includes a provision of £80.6m relating to the William Hill and Mr Green brands and £5.6m relating to 888.

The calculation of the customer claims liability includes provision for both legal fees and interest but does not include any gaming taxes 
that have already been paid on these revenues. Management have assessed that it is probable as opposed to virtually certain that the 
tax will be reclaimed and therefore a contingent asset of up to £28.0m has been disclosed but not recognised for the tax reclaims.

The timing and amount of the outflows is ultimately determined by the settlement reached with the relevant authority.

Following receipt of updated advice, the development of case law in Germany indicates that the courts may apply a more customer-
friendly approach to the application of the three-year limitation period and link the commencement of the limitation period to the player's 
first positive knowledge of a claim to recover his gambling losses. The law permits a maximum limitation period of 10 years in this scenario.
As such, during 2023 and within the purchase price accounting measurement period, we have re-assessed the value of the provision for 
customer claims in Germany as at the acquisition date. This has led to an increase in the provision of £15.7m to a total value on acquisition 
of £23.4m. This has been recognised through the opening balance sheet on acquisition, leading to an equivalent increase in goodwill on 
acquisition.

During the year, the Group has utilised £3.5m of the overall provision as claims have been settled. In addition, a further charge of £6.2m has 
been recognised to reflect the receipt of new claims.

Shop closure provisions
The Group holds provisions relating to the associated costs of closure of 713 shops in 2019, 119 shops in 2020, and certain shops that 
ceased to trade as part of normal trading activities.

Other restructuring costs
The Group has recognised certain provisions for staff severance as a result of restructuring announced during the current and prior year. 

23 BORROWINGS 

Borrowings at amortised cost
Bank facilities
€473.5m term loan facility 
$575.0m term loan facility 
£150.0m Equivalent Multi-Currency Revolving Credit Facility
Loan Notes
€582.0m Senior Secured Fixed Rate Notes
€450.0m Senior Secured Floating Rate Notes
£350.0m Senior Unsecured Notes

Total Borrowings
Less: Borrowings as due for settlement in 12 months

Total Borrowings as due for settlement after 12 months

Interest rate
%

Maturity

2023
£m

2022
£m

EURIBOR + 5.25%
CME term SOFR + 5.35%
Benchmark rate + 3.5%

7.56 
EURIBOR + 5.5%
4.75 

2028
2028
2028

2027
2028
2026

385.6 
401.6 
— 

489.6 
373.8 
10.5 

1,661.1 
3.9 

1,657.2 

392.6 
420.7 
— 

498.6 
379.9 
10.5 

1,702.3 
4.8 

1,697.5 

133

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

23 BORROWINGS CONTINUED
Bank facilities
Term loan facilities
In July 2022, the Group entered into a Senior Facilities Agreement in connection with the William Hill Group acquisition, under which the 
following term loan facilities were made available:

•  a six-year euro-denominated bullet term facility of €473.5m, of which €6.4m was repaid in September 2022.
•  a six-year sterling-denominated delayed-draw bullet term facility of £351.8m which was partially drawn in September 2022 ('GBP Term 
Loan') and used to partially prepay the William Hill Group’s £350m 4.75% Senior Unsecured Notes due 2026 and partially prepay the 
Group’s euro-denominated bullet term facility.

•  a six-year US Dollar-denominated term facility of $500.0m.

In December 2022, the GBP Term Loan was repaid and partially replaced with an increase of $75.0m under the Group’s six-year US Dollar-
denominated term facility, with the remaining amount replaced with Senior Secured Note issuances. 

At 31 December 2023, the following amounts were outstanding under the term facilities made available to the Group under the Senior 
Facilities Agreement:

•  €467.1m (2022: €467.1m) under the Group’s six-year euro-denominated term facility.
•  $568.8m (2022: $573.5m) under the Group’s six-year US Dollar-denominated term facility.

Loan notes
Senior Secured Notes
(i) €582m 7.558% Senior Secured Fixed Rate Notes due July 2027
In July 2022, as part of the William Hill Group acquisition funding, the Group issued €400m of guaranteed Senior Secured Fixed Rate Notes 
and used the net proceeds to finance the William Hill Group acquisition. The notes, which are guaranteed by certain members of the Group 
and certain of the Group’s operating subsidiaries, mature in July 2027.

In December 2022, a further €182m in principal amount was issued under the same terms as the initial €400m issuance and used to 
partially refinance the GBP Term Loan.

(ii) €450m Senior Secured Floating Rate Notes due July 2028
In July 2022, the Group issued €300m of guaranteed Senior Secured Floating Rate Notes and used the net proceeds to partially finance 
the William Hill Group acquisition. The notes, which are guaranteed by certain members of the Group and certain of the Group’s operating 
subsidiaries, mature in July 2028.

In December 2022, a further €150m in principal amount was issued under the same terms as the initial €300m issuance to partially 
refinance the GBP Term Loan.

Senior Unsecured Notes
£350m 4.875% Senior Unsecured Fixed Rate Notes due 2023 & £350m 4.75% Senior Unsecured Fixed Rate Notes due 2026
The Group acquired two separate listed Senior Unsecured Notes, due 2023 and 2026 respectively as at 1 July 2022. The acquisition 
triggered a change in control and the exercise of a put option by a number of Noteholders (refer below). The £350m 4.875% Senior 
Unsecured Notes due 2023 were settled in full and, on 22 September 2022, Noteholders of £339.5m out of £350.0m 4.75% Senior Unsecured 
Notes due 2026 took the option to exercise. As a result, this reduced the £350.0m 4.75% Senior Unsecured Notes due 2026 to £10.5m at  
31 December 2023 (2022: £10.5m). The cash purchase price of both notes was equal to 101% of the principal amount together with the 
interest accrued.

Finance fees and associated costs incurred on the issue of both Notes were held in the William Hill Statement of Financial Position at 
acquisition, which were subsequently fair valued which led to an increase of £7.1m, reflecting the current market price of the debt at 
acquisition date. This is being amortised over the life of the respective notes using the effective interest rate method. On redemption of the 
Notes, any unamortised fees were written off to the Income Statement as exceptional costs in the 2022 financial year (see note 3).

Change of control
Following the occurrence of a change of control, either (i) each lender under the Senior Facilities Agreement shall be entitled to require 
prepayment of outstanding amounts and cancellation of its commitments within a prescribed time period or (ii) the Group may elect that 
all outstanding undrawn commitments of each lender shall be cancelled and outstanding drawn commitments shall become due and 
payable. 

In addition, the Group will be required to make an offer to purchase all of the Fixed Rate Notes, the Floating Rate Notes and the 4.75% 
Senior Unsecured Notes due 2026 as a result of such change of control at a price in cash equal to 101% of the aggregate principal amount 
thereof plus accrued and unpaid interest.

134

888 HOLDINGS PLC23 BORROWINGS CONTINUED
Undrawn credit facilities
At 31 December 2023, the Group had the following undrawn credit facilities:

£150m Equivalent Multi-Currency Revolving Credit Facility
In July 2022, as part of the William Hill Group acquisition, the Group entered into a new Senior Facilities Agreement under which its £50m 
Revolving Credit Facility was replaced with a Multi-Currency Revolving Credit Facility. The replacement facility has an aggregate principal 
amount of £150m with a five-and-a-half-year maturity (maturing in January 2028). The drawn balance on this facility at 31 December 2023 
was £nil (2022: £nil).

Financial covenant 
The Revolving Credit Facilities are subject to a Senior Facilities Agreement whereby any applicable revolving Incremental Senior Facilities 
(together the 'Financial Covenant Facilities') are tested at every reporting period to ensure that they do not exceed a pre-agreed threshold 
to be agreed with the Mandated Lead Arrangers prior to the entry into the Senior Facilities Agreement.

There are no other covenants on the Group debt, therefore the Directors are satisfied that, at the year-end, the net leverage ratio has not 
exceeded the pre-agreed threshold and, as a consequence, the financial covenants have not been breached. 

Overdraft facility
In July 2022, as part of the William Hill Group acquisition, the Group acquired an overdraft facility with National Westminster Bank plc of 
£5.0m. The balance on this facility at 31 December 2023 was £nil (2022: £nil).

Weighted average interest rates
The weighted average interest rates paid, including commitment fees, were as follows:

€473.5m term loan facility 
$575.0m term loan facility 
€582.0m Senior Secured Fixed Rate Notes
€450.0m Senior Secured Floating Rate Notes
£350.0m Senior Unsecured Fixed Rate Notes

Borrowings reconciliation 
2023:

Debt

2026 Senior Unsecured Notes 
€473.5m term loan facility 
$575.0m term loan facility 
€582.0m Senior Secured Fixed Rate Notes
€450.0m Senior Secured Floating Rate Notes

2022:

Debt

2023 Senior Unsecured Notes
2026 Senior Unsecured Notes 
£358.1 term loan facility
£461.5m asset bridge loan
€473.5m term loan facility 
$575.0m term loan facility 
€582.0m Senior Secured  
Fixed Rate Notes
€450.0m Senior Secured 
Floating Rate Notes

Opening
£m

— 
—
—
—
—
—

—

—

—

Opening
£m

Repayments
£m

Non-cash
£m

10.5
392.6
420.6
498.7
379.9

1,702.3

—
—
(4.0)
—
—

(4.0)

—
2.9
7.4
2.9
3.6

16.8

Acquired
£m

Repayments
£m

Fees on 
debt
£m

Non-cash
£m

FV 
adjustment
£m

352.3 
351.9
—
461.5
—
—

—

—

(349.0) 
(339.0)
(347.0)
(461.5)
(5.7)
(1.0)

—

—

—
—
—
—
(23.5)
(57.4)

(18.9)

(20.3)

—
—
—
—
1.7
3.5

0.9

0.9

7.0

(3.3)
(2.4)
—
—
— 
— 

— 

— 

(5.7)

Inflows
£m

—
—
347.0
—
420.4
479.1

517.0

399.6

2,163.1

1,165.7

(1,503.2)

(120.1)

2023
 %

10.01
13.49
8.44
9.95
4.75

FX
£m

—
(9.8)
(22.3)
(12.4)
(9.5)

2022
 %

7.25
11.47
8.47
7.58
4.75

Total
£m

10.5
385.7
401.7
489.2
374.0

(54.0)

1,661.1

FX
£m

— 
—
—
—
(0.3)
(3.6)

Total
£m

— 
10.5
—
—
392.6
420.6

(0.3)

498.7

(0.3)

(4.5)

379.9

1,702.3

135

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

24 FINANCIAL RISK MANAGEMENT 

The Group’s activities expose it to a variety of financial risks. Financial risk management is primarily carried out by the Group’s Treasurer 
with reference to risk management policies approved by the Board and supervised by the Chief Financial Officer. The Board approves 
written principles for risk management. The principal financial risks faced by the Group comprise liquidity risk, refinancing risk, credit risk, 
interest rate risk, currency risk and pensions risk. These risks are managed as described below.

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

•  Cash and cash equivalents;
•  Trade and other receivables;
•  Investment in associates;
•  Trade and other payables;
•  Customer deposits;
•  Lease liabilities;
•  Borrowings;
•  Derivative financial instruments.

Detailed analysis of these financial instruments is as follows:

Assets at amortised cost
Investment in associates (note 14)
Cash and cash equivalents (note 20)
Trade and other receivables (note 19)
Derivative assets held at fair value through the Income Statement
888 Africa convertible loan (note 25)
Designated cash flow hedging relationships
Derivative assets designated and effective as cash flow hedging instruments: (note 25):
— Cross-currency swaps
— Interest rate swaps

Total financial assets

Non-financial assets

Total assets

Liabilities held at fair value through the Income Statement
Ante post bets (note 25)
Liabilities at amortised cost
Borrowings (note 23)
Trade and other payables (note 21)
Customer deposits (note 21)
Lease liabilities (note 18)
Designated cash flow hedging relationships
Derivative assets designated and effective as cash flow hedging instruments: (note 25):
— Cross-currency swaps
— Interest rate swaps

Total financial liabilities

Non-financial liabilities

Total liabilities

Net assets

2023
£m

33.9
256.2
101.1

11.3

6.1
—

408.6

2,339.0

2,747.6

7.0

1,661.1
163.5
127.8
87.6

45.0
1.4

2,093.4

574.3

2,667.7

79.9

2022
£m

38.4
317.6
100.6

—

17.7
0.9

475.2

2,487.6

2,962.8

7.8

1,702.3
160.0
141.3
89.0

30.4
— 

2,130.8

672.8

2,803.6

159.2

Capital management and financing risk
The Group seeks to maintain an appropriate capital structure which enables it to continue as a going concern, supports its business 
strategy and takes into account the wider economic environment. The Group’s capital comprises equity and debt finance, and these 
elements are managed to balance the requirements of the Group and the interests of debt providers. The Group manages its capital 
structure through cash flows from operations, the raising or repayment of debt and the raising of equity capital from investors.

Financing risk is the risk that the Group is unable to access sufficient finance to refinance its debt obligations as they fall due. The Group 
manages this risk by maintaining a balance between different funding sources including equity and debt. It seeks to mitigate its debt 
financing risk by diversifying its sources of debt capital. The Board also seeks to mitigate the Group’s refinancing risk by having an 
appropriately balanced debt maturity profile. 

136

888 HOLDINGS PLC 
 
 
 
 
 
 
 
24 FINANCIAL RISK MANAGEMENT CONTINUED
Credit risk
The Group is exposed to credit risk from counterparties defaulting on their obligations, resulting in financial loss to the Group. It arises in 
relation to transactions with commercial counterparties and financial institutions. It also arises from customers who have been granted 
access to credit facilities.

The Group manages its counterparty risk by closely monitoring and, where appropriate, limiting the amount that can be deposited or 
accumulated with any one counterparty. The Group will only deposit funds with pre-approved financial institutions with specified minimum 
credit ratings or strong balance sheet. The Group’s policy is to mitigate its credit risk with respect to derivative transactions by using a 
number of different counterparties for material transactions.

Trade receivables
The Group’s credit risk on trade receivables arises mainly from balances held with the Group’s payment service providers (PSPs). These are 
third-party companies that facilitate deposits and withdrawals of funds to and from customers’ virtual wallets with the Group. These are 
mainly intermediaries that transact on behalf of debit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces this credit risk 
by: 

•  Monitoring balances with PSPs on a regular basis;
•  Arranging for the shortest possible cash settlement intervals;
•  Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution;
•  Ensuring a new PSP is only contracted following various due diligence and 'Know Your Customer' procedures; and
•  Ensuring policies are in place to reduce dependency on any specific PSP and to limit any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good credit quality 
and there is a low level of potential bad debt as at the year-end amounting to £0.4m arising from a PSP failing to discharge its obligation 
(2022: £0.4m). This has been charged to the Consolidated Income Statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards ('chargebacks') or any other 
funding method they have used in respect of the services provided by the Group. Customers may fail to fulfil their obligation to pay, which 
will result in funds not being collected. These chargebacks and uncollected deposits, when occurring, will be deducted at source by the 
PSPs from any amount due to the Group. As such the Group provides for these eventualities by way of an expected credit loss provision 
based on analysis of past transactions. This provision is set off against trade receivables and at 31 December 2023 was £0.6m (2022: 
£1.0m). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following prevention and 
verification procedures using internally-developed bespoke systems integrated with commercially-available third-party measures. 

Cash and cash equivalents 
Excess cash is centralised in accounts held by the Group’s Gibraltar headquartered holding and funding companies. Subsidiaries in its 
other main locations maintain minimal cash balances as required for their operations. Cash settlement proceeds from PSPs, as described 
above, are paid into bank accounts controlled by the Treasury function. 

The Group holds the majority of its funds with highly reputable financial institutions and will not hold funds with financial institutions with a 
low credit rating save for limited balances for specific operational needs. The Group maintains its cash reserves in highly liquid deposits 
and regularly monitors interest rates in order to maximise yield.

Customer deposits
Customer deposits are matched by a corresponding liability and progressive prize pools of an equal value. 

Restricted short-term deposits
Restricted short-term deposits are short-term deposits held by banks primarily to support guarantees in respect of regulated markets 
licence requirements and office leases.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totalling £408.6m (2022: £475.2m).

137

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

24 FINANCIAL RISK MANAGEMENT CONTINUED
Liquidity risk 
Liquidity risk is the risk that the Group has insufficient funds available to settle its liabilities as they fall due. The Group generates strong 
operating cash flows and aims to maintain sufficient cash balances to meet its anticipated working capital requirements based on regularly 
updated cash flow forecasts. Liquidity requirements that cannot be met from operational cash flow or existing cash resources would be 
satisfied by drawings under the Group’s Revolving Credit Facility and overdraft facility.

The following table details the contractual maturity analysis of the Group’s financial liabilities (undiscounted payments):

Trade and other payables
Customer deposits
Borrowings
Derivatives and embedded derivatives
Lease liabilities 

Trade and other payables
Customer deposits
Borrowings
Derivatives and embedded derivatives
Lease liabilities 

On 
demand
£m

Less than 
1 year
£m

—
127.8
—
7.0
—

134.8

163.5
—
130.6
14.7
29.7

338.5

On 
demand
£m

Less than 
1 year
£m

— 
141.3
—
7.8
—

149.1

160.0
—
129.9
14.2
29.4

333.5

2023

1 to 5 
years
£m

—
—
2,136.9
41.7
57.5

2,236.1

2022

1 to 5
years
£m

— 
—
1,062.7
273.3
61.0

1,397.0

More 
than 
5 years
£m

—
—
—
—
10.5

10.5

More than 
5 years
£m

— 
—
1,319.5
—
8.7

Total
£m

163.5
127.8
2,267.5
63.4
97.7

2,719.9

Total
£m

160.0
141.3
2,512.1
295.3
99.1

1,328.2

3,207.8

Market risk
Currency risk 
A substantial part of the Group’s customer deposits and revenues are held and generated in Pounds Sterling (GBP) and Euro (EUR) with 
a smaller portion denominated in other currencies. Operating expenses are largely incurred in local currencies, primarily GBP, EUR, Israeli 
New Shekel (ILS), US Dollar (USD), Canadian Dollar (CAD) and Romanian Leu (RON), with incremental exposure to operating expenses in 
Swedish Krona and Polish Złoty (PLN). The Group has USD and EUR debt servicing costs with a significant proportion swapped to GBP 
via cross-currency interest rate swaps, whereby approximately 49% of borrowings are effectively denominated in EUR, 43% denominated 
in GBP and 8% denominated in USD. As a result of this, the Group is exposed to the impact of foreign currency fluctuations. The Group 
mitigates its exposure to the impact of foreign exchange fluctuations on its cost base by adopting policies to hedge certain exposures. 
During 2022, the Group entered into FX and cross-currency swaps in order to hedge its ongoing USD and EUR exposure under the Senior 
Facilities Agreement and its ongoing EUR exposure under the Existing Notes and Additional Notes. However, there can be no assurance 
that such hedging will eliminate the potentially material adverse effect of such fluctuations.

The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

•  Translation of EUR and USD denominated borrowings in the Group’s balance sheet.
•  Mismatches between customer deposits, which are predominantly denominated in GBP, and the net receipts from customers, which are 

settled in the currency of the customer’s choice.

•  Mismatches between reported revenue, which is mainly generated in GBP (the Group’s reporting currency and the functional currency  

of the majority of its subsidiaries), and a significant portion of deposits settled in local currencies. 

•  Expenses that are denominated in a currency other than the functional currency of the relevant entity.

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure is kept to an 
acceptable level. This includes the potential use of foreign exchange forward contracts designed to fix the economic impact of known 
exposures when considered appropriate.

138

888 HOLDINGS PLC 
 
24 FINANCIAL RISK MANAGEMENT CONTINUED
Market risk continued
The tables below detail the monetary assets and liabilities by currency:

Cash and cash equivalents
Trade and other receivables
Derivatives and embedded derivatives

Monetary assets

Trade and other payables
Customer deposits
Borrowings
Derivatives and embedded derivatives
Lease liabilities — IFRS 16

Monetary liabilities

Net financial position

Cash and cash equivalents
Trade and other receivables
Derivatives and embedded derivatives

Monetary assets

Trade and other payables
Customer deposits
Borrowings
Derivatives and embedded derivatives
Lease liabilities — IFRS 16

Monetary liabilities

Net financial position

EUR
£m

84.2
53.5
4.4

142.1

(14.2)
(46.7)
(1,247.9)
(10.0)
(7.5)

(1,326.3)

(1,184.2)

EUR
£m

119.2
47.7
15.4

182.3

(70.2)
(43.0)
(1,271.1)
(10.5)
(7.5)

(1,402.3)

(1,220.0)

2023

USD
£m

29.1
12.8
1.1

43.0

(9.0)
(23.6)
(402.1)
(36.7)
(0.3)

(471.7)

(428.7)

2022

USD
£m

55.1
12.3
3.2

70.6

(43.1)
(50.5)
(420.7)
(21.0)
(0.5)

(535.8)

(465.2)

Other
£m

142.9
34.8
11.9

189.6

(140.3)
(57.5)
(11.1)
(6.7)
(79.8)

(295.4)

(105.8)

Other
£m

143.3
40.6
— 

183.9

(46.7)
(47.8)
(10.5)
(6.7)
(81.0)

(192.7)

(8.8)

Total
£m

256.2
101.1
17.4

374.7

(163.5)
(127.8)
(1,661.1)
(53.4)
(87.6)

(2,093.4)

(1,718.7)

Total
£m

317.6
100.6
18.6

436.8

(160.0)
(141.3)
(1,702.3)
(38.2)
(89.0)

(2,130.8)

(1,694.0)

Sensitivity analysis 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the GBP exchange rate at the balance 
sheet date for balance sheet items denominated in Euros:

10% strengthening
10% weakening

10% strengthening
10% weakening

2023
EUR

21.2
(21.2)

2022
EUR

28.9
(28.9)

139

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

24 FINANCIAL RISK MANAGEMENT CONTINUED
Interest rate risk 
The Group’s exposure to interest rate risk relates mostly to cash interest costs on unhedged borrowings where market rate increases lead 
to both higher interest charges to the Group and less freely available cash, with some limited exposure to interest income on surplus funds 
held. Changes in market interest rates also impact the fair value of the Group’s swaps portfolio.

The Group’s policy is to maintain a minimum of 50% of its debt at fixed interest rates in order to protect cash flow commitments against 
rising interest rates while also maintaining flexibility to incur lower interest in a decreasing rates environment. As at 31 December 2023,  
70% of the Group’s outstanding borrowings was at fixed rates (2022: 70%). 

The Group’s current approach for surplus funds is to centralise and invest in interest bearing bank accounts held with its principal bankers 
to maximise availability for working capital use. 

The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and borrowings 
affected. With all other variables held constant, the Group’s profit before tax is affected through the impact on floating rate borrowings,  
as follows:

Increase/(decrease) in profit
Increase/(decrease) in equity reserves

Increase/(decrease) in profit
Increase/(decrease) in equity reserves

2023

Increase of 
100 basis 
points
£m

Decrease of 
100 basis 
points
£m

5.5
5.5

(5.5)
(5.5)

2022

Increase of 
100 basis 
points
£m

Decrease of 
100 basis 
points
£m

(3.4)
(3.4)

3.4
3.4

Cross-currency swaps and interest rate swaps
The Group has executed a series of USD to GBP and EUR to GBP cross-currency interest rate swaps to provide increased certainty around 
its interest cash flow commitments and better align the currency of interest costs to the currency of earnings.

As at 31 December 2023, the Group had cross-currency interest rate swaps with total principal of US$407.0m (2022: US$407.0m) and 
€482.0m (2022: €482.0m) in place to hedge both currency and interest rate risk. In addition, at 31 December 2023, the Group had an 
interest rate swap of €150.0m (2022: €150.0m) to hedge Euro interest rate risk.

25 FINANCIAL INSTRUMENTS 

On acquisition, under IFRS 3 ‘Business Combinations’, the assets and liabilities of William Hill were recorded at fair value. Refer to note 16 for 
details of values and valuation methods used. 

The hierarchy (as defined in IFRS 13 ‘Fair Value Measurement’) of the Group’s financial instruments carried at fair value as at 31 December 
2023 was as follows: 

Financial assets
888 Africa convertible loan
Cross-currency swaps
Interest rate swaps

Financial liabilities
Cross-currency swaps
Interest rate swaps
Ante post bet liabilities

140

Contractual/
notional 
amount
£m

6.8
385.9
130.1

522.8

351.9
—
—

351.9

Level 1
£m

Level 2
£m

Level 3
£m

—
—
—

—

—
—
—

—

—
6.1
—

6.1

45.0
1.4
—

46.4

11.3
—
—

11.3

—
—
7.0

7.0

888 HOLDINGS PLC 
 
 
 
 
 
 
 
 
 
 
 
25 FINANCIAL INSTRUMENTS CONTINUED

The hierarchy (as defined in IFRS 13 ‘Fair Value Measurement’) of the Group’s financial instruments carried at fair value as at 31 December 
2022 was as follows: 

Financial assets
Cross-currency swaps
Interest rate swaps

Financial liabilities
Cross-currency swaps
Ante post bet liabilities
Contingent consideration (note 16)

Contractual/
notional 
amount
£m

397.1
132.2

529.3

365.3
—
100.0

465.3

Level 1
£m

Level 2
£m

Level 3
£m

—
—

—

—
—
—

17.7
0.9

18.6

45.0
—
—

45.0

—
—

—

—
7.8
0.4

8.2

Ante post bets
Ante post bets are a liability arising from an open position at the period end date in accordance with the Group’s accounting policy for 
derivative financial instruments. Ante post bets at the period end totalled £7.0m (2022: £7.8m) and are classified as current liabilities.

Ante post bet liabilities are valued using methods and inputs that are not based upon observable market data and all fair value 
movements are recognised in revenue in the Income Statement. Although the final value will be determined by future betting outcomes, 
there are no reasonably possible changes to assumptions or inputs that would lead to material changes in the fair value determined. The 
principal assumptions relate to the Group’s historical gross win margins by betting markets and segments. Although these margins vary 
across markets and segments, they are expected to stay broadly consistent over time, only varying in the short term. The gross win margins 
are reviewed annually at period end. As at 31 December 2023, the gross win margins ranged from 2%-25%.

A reconciliation of movements in the ante post bets liability in the year is provided below.

At 31 December 2022
Movement through Income Statement

At 31 December 2023

Ante post 
bet liabilities
£m

7.8
(0.8)

7.0

888 Africa convertible loan
On 22 March 2022 the Group entered into a joint venture agreement as 19.9% owners of 888 Africa Limited ('888 Africa'). 

Whilst the Group’s equity contribution was not material, as part of the joint venture shareholder agreement, the Group agreed to lend 888 
Africa $8.0m (£7.2m) as a senior secured convertible loan that can be converted into 60.1% of 888 Africa issued and outstanding shares 
at the Group’s discretion. Because of the conversion option, the loan is deemed to be a derivative financial asset under IFRS 9 ‘Financial 
Instruments’ and is held at fair value through profit and loss. 

As at 31 December 2023 the convertible loan has been fair valued using the market approach based on forecast 2024 revenue in proven 
African markets. The non-cash, fair value uplift of £4.1m is recorded within operating profit in the Consolidated Income Statement. In the 
prior year fair value was deemed approximate to the carrying value of the convertible loan due to the early stage of the investment.

141

ANNUAL REPORT & ACCOUNTS 2023 
 
 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

25 FINANCIAL INSTRUMENTS CONTINUED
Hedging activities
The table below illustrates the effects of hedge accounting on the Consolidated Statement of Financial Position and Consolidated Income 
Statement by disclosing separately by risk category each type of hedge and the details of the associated hedging instrument and hedge 
item. These are for items designated as in a cash flow hedging relationship.

31 December 2023 

Change in 
fair value 
in period for 
calculating 
ineffectiveness 
(hedging 
instrument)
£m

Cash 
settlements 
and accruals 
in the period 
(hedging 
instrument)
£m

Change in 
fair value 
in period for 
calculating 
ineffectiveness 
(hedged item)
£m

Cash 
settlements 
and accruals 
in the period 
(hedged item)
£m

Hedge 
ineffectiveness 
in the period
£m

(1.7)

(1.7)

(9.8)
(17.0)

(26.8)

0.3

0.3

(9.1)
(2.0)

(11.1)

(1.7)

(1.7)

(9.8)
(17.0)

(26.8)

0.3

0.3

(9.1)
(2.0)

(11.1)

—

—

—
—

—

31 December 2022

Change in fair 
value in period 
for calculating 
ineffectiveness 
(hedging 
instrument)
£m

Cash 
settlements 
and accruals 
in the period 
(hedging 
instrument)
£m

Change in fair 
value in period 
for calculating 
ineffectiveness 
(hedged item)
£m

Cash 
settlements 
and accruals 
in the period 
(hedged item)
£m

Hedge 
ineffectiveness 
in the period
£m

1.0

1.0

5.1
(17.8)

 (12.7)

—

—

(1.4)
(2.3)

(3.7)

0.9

0.9

4.7
(18.7)

 (14.0)

(0.1)

(0.1)

(0.4)
(0.9)

 (1.3)

(1.4)
(2.3)

(3.7)

Carrying 
amount
£m

(0.8)

(0.8)

(4.7)
(34.8)

(39.5)

Carrying 
amount
£m

1.0

 1.0

5.1
(17.8)

 (12.7)

Interest rate swaps
EUR trades

Total

Cross-currency swaps
EUR trades
USD trades

Total

Interest rate swaps
EUR trades

Total

Cross-currency swaps
EUR trades
USD trades

Total

Contractual maturity analysis
The tables below analyse the Group’s financial liabilities into relevant maturity groupings based on their contractual maturities for net and 
gross settled derivative financial instruments.

The amounts disclosed in the table are the contractual undiscounted cash flows:

31 December 2023

On 
demand
£m

—

—
—

—

Less than
 1 year
£m

0.8

(8.2)
(6.6)

(14.0)

1 to 5 
years
£m

(1.5)

(7.7)
(30.7)

(39.9)

More than 
5 years
£m

—

—
—

—

Total
£m

(0.7)

(15.9)
(37.3)

(53.9)

Interest rate swaps

Cross-currency swaps
EUR trades
USD trades

Total

142

888 HOLDINGS PLC 
25 FINANCIAL INSTRUMENTS CONTINUED
Contractual maturity analysis continued

31 December 2022

Interest rate swaps

Cross-currency swaps
EUR trades
USD trades

Total

26 DEFERRED TAX 

31 December 2022

On 
demand
£m

Less than
 1 year
£m

— 

—
—

—

— 

(6.2)
(8.0)

(14.2)

1 to 5 
years
£m

— 

316.9
(43.6)

273.3

More than 
5 years
£m

— 

—
—

—

Total
£m

— 

310.7
(51.6)

259.1

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for income tax purposes. The Group’s deferred tax assets and liabilities resulting from 
temporary differences, some of which are expected to be settled on a net basis, are as follows: 

Fixed asset temporary differences
Intangible assets
Other temporary differences
Restricted interest
Tax losses

Total

As at 
1 January 
2023
£m

(1.1)
(231.2)
3.1
14.4
4.0

(210.8)

Prior year 
adjustments
£m

Transfers
£m

Disposals 
£m

Credit/
(charge) 
to income
£m

Arising on 
business 
combinations
£m

As at 
31 December 
2023
£m

4.6
(2.9)
(2.2)
  —
(0.8)

(1.3)

—
(9.0)
9.0
—
—

—

—
3.6
0.7
—
—

4.3

3.5
58.0
0.9
3.1
2.1

67.6

 —
—
20.3
—
—

20.3

7.0
(181.5)
31.8
17.5
5.3

(119.9)

As at 
1 January 
2022
£m

Acquisition of 
William Hill
£m

Prior year 
adjustments  

£m

Exchange 
differences
£m

Credit/
(charge) 
to income
£m

Exceptional 
credit/
(charge) to 
income
£m

Exceptional 
credit/
(charge) to 
OCI
£m

As at 
31 December 
2022
£m

Fixed asset temporary 
differences
Intangible assets
Other temporary differences
Restricted interest
Tax credits
Tax losses

Total

1.6
(2.7)
1.4
—
—
—

0.3

0.6
(252.2)
8.1
11.6
—
0.1

(231.8)

3.0
1.9
(0.8)
13.1
0.4
—

17.6

0.3
0.7
(0.1)
—
(0.2)
—

0.7

(6.6)
12.7
(4.9)
(10.3)
(0.2)
3.9

(5.4)

—
8.4
—
—
—
—

8.4

Reflected in the Statement of Financial Position as follows:
Deferred tax assets
Deferred tax liabilities

—
—
(0.6)
—
—
—

(0.6)

2023
£m

37.0
(156.9)

(1.1)
(231.2)
3.1
14.4
—
4.0

(210.8)

2022
£m

5.2
(216.0)

143

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

26 DEFERRED TAX CONTINUED
Restatement
Since the disclosure of the provisional fair values for the acquisition of William Hill on 1 July 2022, an adjustment of £15.7m has been made to 
increase the fair value of provisions, with a related £4.4m reduction in deferred tax liabilities, and an equivalent movement in goodwill. This 
adjustment has been made after the 31 December 2022 year end accounts and during the measurement period. See note 16 for further 
details.

Arising on business combinations
In the current year, but outside of the measurement period, management has identified £20.3m of additional deferred tax balances which 
were present at acquisition. Management has deemed the adjustment to be qualitatively immaterial for restatement of prior year figures, 
as it does not impact the profit or loss, net assets, cash flow, remuneration, the Group’s key performance indicators or any of the Group’s 
covenants. As such, the deferred tax balances have been adjusted in the current year, with a corresponding adjustment to the acquisition 
goodwill.

Deferred tax assets on unamortised tax allowances on intangible assets in Ireland
As at 31 December 2023 the Group has recognised a deferred tax asset of £32.9m (2022: £2.7m) in relation to unused tax allowances of 
£236.5m (2022: £263.4m) in the Group’s wholly owned Irish subsidiary.

The Directors have concluded that there is convincing evidence that the Irish subsidiary will continue to generate taxable profits in the 
future, against which taxable allowances can be fully utilised. The allowances initially arose from the transfer of intellectual property rights 
from 888 Group companies to the Group’s Irish subsidiary in 2022. 

As part of the Group restructuring programme, a Board decision was taken in 2023 to confirm the retention of corporate activity in Ireland, 
which was previously uncertain. The recovery of the deferred tax asset in Ireland is supported by the receipt of recurring revenue streams 
from royalty payments paid from other Group companies. 

The Directors have reviewed the latest forecast for the Group member companies in their operating markets, including their ability to 
continue to generate revenues and therefore pay royalty fees into the future. This includes consideration of the commercial plans under the 
Group’s control, the future corporate structure of the Group and current licensing activity. 

The Directors believe there is convincing evidence that the deferred tax asset will unwind over a period of 29 years and as such have fully 
recognised the deferred tax asset as at 31 December 2023. If forecast royalty revenues paid to the Group’s Irish subsidiary are 10% lower 
than forecasted, the recovery of the deferred tax asset would be extended to 38 years. 

Tax rates
The enacted future rate of UK corporation tax of 25.0% (2022: 25%), the Gibraltar statutory income tax rate of 12.5% (2022: 12.5%), the 
Maltese effective tax rate of 35.0% (2022: 35%) and the Irish effective tax rate of 12.5% (2022: 12.5%) have been used to calculate the 
amount of deferred tax.

Tax losses
The Group has recognised £37.0m (2022: £5.2m) of deferred tax assets, including £7.3m (2022: £4.0m) in respect of unutilised tax losses 
which are available in companies which are anticipated to make future profits. The losses mainly relate to the UK and are expected to be 
utilised in the foreseeable future. All losses and tax credits, recognised and unrecognised, may be carried forward indefinitely.

Management have based their assessment of the recognition of deferred tax assets on unused tax losses of £46.3m (2022: £63.8m) at the 
period end on the forecast also used for the impairment review.

Restricted interest
Restricted interest represents a deferred tax asset of £17.5m (2022: £14.4m) in relation to interest restrictions for which an asset has been 
recognised to the extent that sufficient taxable temporary differences exist at the balance sheet date.

Pillar Two income taxes
The Group has applied the exception to recognising and disclosing information about deferred tax assets and liabilities arising from the 
implementation of Pillar Two income taxes, as required under IAS 12.

Unrecognised deferred tax attributes
Deferred tax is not recognised in respect of the value of the Group’s investments in subsidiaries and interests in joint ventures where we are 
able to control the timing of the reversal of the temporary differences and it is probable that such differences will not reverse in the future. 
The amount of such temporary differences for which deferred tax has not been recognised was £110.5m (and tax thereon of £2.5m) (2022: 
£17.2m (and tax thereon £1.5m)). 

The Group has unutilised tax losses of £38.9m (31 December 2022: £63.8m) in entities which are not anticipated to make profits in the 
foreseeable future and for which no deferred tax has been recognised. The Group has carried forward restricted interest in the UK of 
£112.5m (2022: £nil) for which no deferred tax asset has been recognised. 

144

888 HOLDINGS PLC27 SHARE CAPITAL

Share capital comprises the following:

Ordinary Shares of £0.005 each 

1,026,387,5001

1,026,387,500

5.1

5.1

1.  Including 297,501 treasury shares held by the Group as at 31 December 2023 (2022: 447,020).

Authorised

31 December
2023
Number

31 December
2022
Number

31 December
2023
£m

31 December
2022
£m

Ordinary Shares of £0.005 each at beginning of year
Issue of Ordinary Shares of £0.005 each

Ordinary Shares of £0.005 each at end of year

Allotted, called up and fully paid

31 December
2023
Number

446,331,656
2,713,601

31 December
2022
Number

372,759,202
73,572,454

449,045,257

446,331,656

31 December
2023
£m

31 December
2022
£m

2.2
—

2.2

1.9
0.3

2.2

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group’s employee share option plan during 
2023 and 2022.

On 7 April 2022 the Company issued 70.8m new ordinary shares to partly fund the acquisition of the international (non-US) business of 
William Hill, representing approximately 19% of its issued capital, at £2.30 per share. After issue costs of £4.3m, the net proceeds were 
£158.5m. Issue costs directly attributable to the transaction were accounted for as a deduction from share premium in the prior period. 

28 SHARE BASED PAYMENTS
Equity-settled share benefit charges
As of 31 December 2023, the Group has equity-settled employee shares and share options granted under three equity-settled employee 
share incentive plans. The 888 Long-Term Incentive Plan 2015, which was adopted at the Extraordinary General Meeting on 29 September 
2015, is open to all employees (including Executive Directors) and full-time consultants of the Group, at the discretion of the Remuneration 
Committee. Awards under this scheme will vest in instalments over a fixed period of at least three years subject to the relevant individuals 
remaining in service. Certain of these awards are subject to additional performance conditions imposed by the Remuneration Committee 
at the dates of grant, further details of which are given in the Directors’ Remuneration Report. 

The second is the 888 Holdings Plc Long-Term Incentive Plan 2023, which was adopted by shareholders at the Annual General Meeting 
on 23 May 2023. As a result of this no further awards have been granted under the 888 Long-Term Incentive Plan 2015. The 888 Holdings 
Plc Long-Term Incentive Plan 2023 is also open to all employees (including Executive Directors), with awards vesting over a period to be 
determined by the Remuneration Committee at the time of grant. Awards may or may not be subject to additional performance conditions 
imposed by the Remuneration Committee. 

In addition, on 8 May 2017, the Board adopted a Deferred Share Bonus Plan (DSBP) in order to allow the Company to comply with the 
deferral requirement previously contained in its Directors' Remuneration Policy. As a result of the deferral requirement set out in the 
new Directors' Remuneration Policy no further awards have been granted under the DSBP. Further details are set out in the Directors' 
Remuneration Report. 

In 2023 the Group awarded options under the 888 Holdings Plc SAYE Option Plan, which was adopted by shareholders at the Annual 
General Meeting on 15 June 2022; and the 888 Holdings Plc 2023 International SAYE Option Plan established pursuant to the authority of the 
Directors of the Company conferred by shareholders at the same Annual General Meeting.

Details of equity-settled shares as part of the AEP, the LTIP and the DSBP are set out below: 

Ordinary Shares granted (without performance conditions)

Outstanding future vesting equity awards at the beginning of the year
Future vesting equity awards granted during the year
Future vesting equity awards lapsed during the year
Shares issued upon vesting during the year

Outstanding future vesting equity awards at the end of the year
Averaged remaining life until vesting

The outstanding future vesting equity awards at the end of the year are set out below:

2023
Number

6,553,595
562,177
(2,119,657)
(2,713,601)

2,282,514
1.25 years

2022
Number

5,446,420
3,269,343
(821,961)
(1,340,207)

6,553,595
1.27 years

145

ANNUAL REPORT & ACCOUNTS 2023 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

28 SHARE BASED PAYMENTS CONTINUED
Equity-settled share benefit charges continued
Deferred Share Bonus Plan 

Outstanding future vesting equity awards at the beginning of the year
Future vesting equity awards granted during the year
Future vesting equity awards lapsed during the year
Shares exercised during the year

Outstanding future vesting equity awards at the end of the year
Averaged remaining life until vesting

2023
Number

310,268
—
(122,691)
(149,519)

2022
Number

307,422
220,225
—
(217,379)

38,058
0.67 years

310,268
0.81 years

Ordinary Shares granted for future vesting are valued at the share price at grant date, which the Group considers approximates to the fair 
value. The Group recognised the following as treasury shares as of 31 December 2023:

(i) 
11 March 2022, the Group purchased 356,977 shares on the open market at an average price of 193.0¢ per share;
(ii)  22 March 2021, the Group purchased 220,225 shares on the open market at an average price of 362.0¢ per share; and
(iii)  29 April 2020, the Group purchased 130,796 shares on the open market at an average price of 143.7¢ per share. 

Ordinary shares granted (subject to performance conditions)

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued upon vesting during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2023
Number

2,435,321
5,056,071
(3,056,648)
—

4,434,744
2.16 years

2022
Number

3,208,384
1,006,013
(353,333)
(1,425,743)

2,435,321
1.28 years

The Group granted 3,651,071 shares on 17 April 2023 and 1,405,000 shares on 9 May 2023 (2022: 1,006,013). The share prices at the grant 
date were 74.8¢ and 78.4¢ respectively. Shares outstanding at the end of the year consist of 4,434,744 shares subject to 50% EPS growth 
target, and 50% total shareholder return (TSR).

Further details of performance conditions that have to be satisfied on these awards are set out in the Directors’ Remuneration Report. The 
EPS growth target is taken into account when determining the number of shares expected to vest at each reporting date, and the TSR 
target is taken into account when calculating the fair value of the share grant.

Valuation information — shares granted under TSR condition:

Shares granted during the year:

Share pricing model used

Determined fair value

Number of shares granted

Average risk-free interest rate

Average standard deviation 

Average standard deviation of peer group

Valuation information — shares granted

Weighted average share price at grant date
Weighted average share price at issue of shares

2023

2022

Monte Carlo Monte Carlo

£0.41

£1.15

5,056,071

503,007

3.68%

49.4%

42.5%

0.1%

46.0%

53.0%

2023

2022

Without
performance
conditions

With
performance
conditions

Without 
performance 
conditions

With 
performance 
conditions

£0.92
£0.75

£0.75
£0.84

£1.55
£2.08

£1.87
£1.95

Ordinary shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date, which the 
Group considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily relating to non-receipt of 
dividends are considered to have an immaterial effect on the share option charge.

In accordance with IFRS 2 a charge to the Consolidated Income Statement in respect of any shares or options granted under the above 
schemes is recognised and spread over the vesting period of the shares or options based on the fair value of the shares or options at the 
grant date, adjusted for changes in vesting conditions at each balance sheet date. These charges have no cash impact. 

146

888 HOLDINGS PLC 
 
 
28 SHARE BASED PAYMENTS CONTINUED
Share benefit charges

Equity-settled (credit)/charge for the year
Cash-settled charge for the year

Total share benefit (credit)/charge

2023
£m

(0.5)
—

(0.5)

2022
£m

7.9
(2.7)

5.2

29 RETIREMENT BENEFIT SCHEMES
William Hill pension schemes 
In the prior year, the Group acquired a number of defined contribution and defined benefit pension schemes, operated by William Hill. The 
UK schemes are operated under a single trust and the assets of all the schemes are held separately from those of the Group in funds 
under the control of trustees.

The respective costs of these schemes are as follows:

Defined contribution schemes charged to operating profit
Defined benefit scheme charged to operating profit 

2023
£m

8.8
2.8

2022
£m

4.3
1.3

Defined contribution schemes
The defined contribution schemes, to which both the Group and employees contribute to fund the benefits, are available for all eligible 
employees. The only obligation of the Group with respect to these schemes is to make the specified contributions. 

The total cost charged to income in respect of these schemes represents contributions payable to the schemes by the Group at rates 
specified in the rules of the respective schemes. At 31 December 2023, contributions of £nil (31 December 2022: £nil) due in respect of the 
current reporting period were outstanding to be paid over to the schemes.

Defined benefit scheme
The Group also operates a defined benefit scheme in the UK for eligible employees which closed to new members in 2002. Under the 
scheme, employees are entitled to retirement benefits varying between 1.67% and 3.33% of final pensionable pay for each year of service 
on attainment of a retirement age of 63. With effect from 1 April 2011, the defined benefit scheme was closed to future accrual but maintains 
the link for benefits accrued up to 31 March 2011 with future salary increases (up to a maximum of 5% per annum). Employed members of 
this scheme were automatically transferred into one of the defined contribution schemes. The costs of administering the scheme are borne 
by the Group.

For the purposes of preparing the information disclosed in these accounts, a full actuarial valuation of the scheme was carried out at 
30 September 2019 and updated to 31 December 2023 by a qualified independent actuary. The present values of the defined benefit 
obligation and the related current service cost were measured using the projected unit credit method and by rolling forward the results 
of the 30 September 2019 technical provisions using actuarial techniques, allowing for cash flows and interest over the period, differences 
between the assumptions used to set the technical provisions and those selected for accounting under IAS 19.

Pension buy-in
During 2021, prior to the acquisition by the Group of William Hill, William Hill agreed a buy-in of the scheme’s liabilities. On 28 June 2021, 
a transaction was completed which insured the liabilities of the scheme with Rothesay Life. As a result of the transaction, the scheme 
holds annuities with Rothesay Life which are qualifying insurance policies as defined in IAS 19.8 ‘Employee Benefits’. The income from these 
policies exactly matches the amount and timing of benefits to those members covered under the policies. As with other bulk annuity 
purchases the scheme has carried out, the change was treated as a change in investment strategy. 

At the year-end date, the estimated Defined Benefit Obligation (DBO) for all insured members was £255.3m. The value of the buy-in policies 
was determined to be £255.4m, as the effects of GMP equalisation were not included in the contract value of the buy-in insurance policy. 

Funding valuation
The general principles adopted by the Trustees for the purposes of this funding valuation are that the assumptions used, taken as a whole, 
will be sufficiently prudent for pensions already in payment to continue to be paid and to reflect the commitments which will arise from 
members’ accrued pension rights. The William Hill Group agreed to pay £1.9m per annum in respect of the costs of insured death benefits, 
expenses and levies until September 2025.

147

ANNUAL REPORT & ACCOUNTS 2023 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

29 RETIREMENT BENEFIT SCHEMES CONTINUED
William Hill pension schemes continued
Disclosure of principal assumptions
The financial assumptions used by the actuary in determining the present value of the defined benefit scheme’s liabilities were:

Rate of increase of pensions (non-pensioner)
Rate of increase of pensions (pensioner)
Discount rate
Rate of RPI inflation (non-pensioner)
Rate of RPI inflation (pensioner)
Rate of CPI inflation

2023
%

2.8
3.1
4.5
3.0
3.3
2.5

2022
%

3.0
3.3
4.7
3.1
3.4
2.5

In accordance with the relevant accounting standard, the discount rate has been determined by reference to market yields at the period 
end date on high-quality fixed income investments at a term consistent with the expected duration of the liabilities. Price inflation is 
determined by the difference between the yields on fixed and index-linked Government bonds with an adjustment to allow for differences in 
the demand for these bonds, which can distort this figure. The expected rate of salary growth and pension increases are set with reference 
to the expected rate of inflation. No change has been made to the basis of inflation applied to pension increases in the scheme.

The mortality assumption is kept under review and has been updated. The current life expectancies for a member underlying the value of 
the accrued liabilities are: 

2023
Years

21.4
23.0
23.5
25.3

2023
£m

255.4
(255.3)
(0.1)

—

2022
Years

21.9
23.6
23.9
25.8

2022
£m

254.2
(255.4)
—

(1.2)

Year to 
31 December
2023
£m

1 July to 
31 December
2022
£m

1.0
1.8

2.8

0.4
0.9

1.3

Life expectancy at age 65

Male retiring now
Male retiring in 25 years’ time
Female retiring now
Female retiring in 25 years’ time

The assets in the scheme are set out in the table below. 

Total market value of assets
Present value of scheme liabilities
Effect of asset ceiling

Asset/(deficit) in scheme at end of year

Analysis of the amount charged to operating profit/(loss):

Current service cost
Administration expenses

Total operating charge

148

888 HOLDINGS PLC 
 
 
 
29 RETIREMENT BENEFIT SCHEMES CONTINUED
William Hill pension schemes continued
Disclosure of principal assumptions continued
Analysis of the amounts recognised in the Consolidated Statement of Comprehensive Income:

Actual return less expected return on pension scheme assets
Actuarial gain on demographic assumptions
Actuarial loss on experience adjustment
Actuarial loss/(gain) arising from changes in financial assumptions 

Actuarial remeasurements

Change in the impact of asset ceiling

(Income)/loss recognised as other comprehensive income 

Movements in the present value of defined benefit obligations in the period were as follows:

Opening defined benefit obligation
Current service cost
Interest cost
Actuarial loss/(gain) on financial assumptions
Actuarial gain on demographic assumptions
Actuarial loss on experience adjustment
Benefits paid
Insurance premium for risk benefits

At end of year

Movements in the present value of fair value of scheme assets in the period were as follows:

Opening defined benefit obligation
Interest income on plan assets 
Return on plan assets (excluding interest income)
Company contributions
Administration expenses charged to operating (loss)/profit
Benefits paid
Insurance premium for risk benefits

At end of year

2023
£m

(5.2)
(5.0)
5.9
2.4

(1.9)

0.1

(1.8)

2023
£m

255.4
1.0
11.7
2.4
(5.0)
5.9
(15.1)
(1.0)

255.3

2023
£m

254.2
11.7
5.2
1.9
(1.8)
(14.8)
(1.0)

255.4

2022
£m

36.2
(0.8)
3.0
(38.1)

0.3

—

0.3

2022
£m

293.1
0.4
5.3
(38.1)
(0.8)
3.0
(7.1)
(0.4)

255.4

2022
£m

292.7
5.3
(36.2)
0.8
(0.9)
(7.1)
(0.4)

254.2

Sensitivity analysis of the principal assumptions used to measure scheme liabilities
As the scheme is now fully bought-in, any changes in the value of the scheme’s liabilities due to changes in the underlying assumptions  
will be matched by changes in the value of the scheme’s assets (which are measured in line with the obligations). There would therefore be 
a nil net balance sheet impact from any changes in the principal assumptions.

Nature and extent of the risks arising from financial instruments held by the defined benefit scheme
Through the scheme, following the buy-in, the main risk that the Group has is counterparty risk, with the insurance company backing the 
majority of the policies with the exception of GMP equalisation which is not included in the contract value of the buy-in insurance policy but 
is considered immaterial. 

149

ANNUAL REPORT & ACCOUNTS 2023 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

29 RETIREMENT BENEFIT SCHEMES CONTINUED
William Hill pension schemes continued
Funding
Alongside the risk assessment above, on 30 September 2020, the Group agreed an ongoing funding requirement with the Trustees which 
expires on 30 September 2025.

The weighted average duration of the scheme’s defined benefit obligation as at 31 December 2023 is 15 years (31 December 2022: 15 
years).

The undiscounted maturity profile of the defined benefit obligation between one and ten years is shown below:

Less than one year
Between one and two years 
Between two and five years
Between five and ten years

2023
£m

13.6
14.0
47.5
75.3

2022
£m

12.7
13.4
45.7
71.7

No allowance is made for commutation lump sums or individual transfers out due to the fluctuating nature of these payments.

30 RELATED PARTY TRANSACTIONS

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. Transactions between the Group and its associate are disclosed below.

Trading transactions
Associates and joint ventures
As part of the William Hill acquisition in the prior year, the Group acquired Sports Information Services (Holdings) Limited, an associate of 
the William Hill Group. For the year to 31 December 2023, the Group made purchases of £36.6m (1 July 2022 to 31 December 2022: £15.8m) 
from Sports Information Services Limited, a subsidiary of Sports Information Services (Holdings) Limited. At 31 December 2023, the amount 
payable to Sports Information Services Limited by the Group was £nil (31 December 2022: £nil).

During the year the Group made loans totalling £2.4m (2022: £4.5m) to 888 Africa as part of the joint venture shareholder agreement. 
These loans incur interest at 12% per annum. For the year ended 31 December 2023 the Group received £0.7m in revenue from 888 Africa 
for the use of the 888 brand. During the year the Group also made loans totalling £1.8m to 888 Emerging Limited, a joint venture of the 
Group.

Remuneration of key management personnel
The aggregate amounts payable to key management personnel, as well as their share benefit charges, are set out below:

Short-term benefits 
Post-employment benefits
Share benefit charges — equity-settled

2023
£m

1.6
0.3
0.1

2.0

2022
£m

2.9
0.1
2.4

5.4

Further details on Directors’ remuneration are given in the Directors’ Remuneration Report.

31 CONTINGENT ASSETS AND LIABILITIES 
Legal claims
As at 31 December 2023, potential legal claims of £4.5m related to the Austria and Germany provisions (see note 22 for further details) are 
deemed to give rise to a possible future cash outflow, as such no provision was required at the balance sheet date.

The calculation of the customer claims liability includes provision for both legal fees and interest but does not include any gaming taxes 
that have already been paid on these revenues. Management have assessed that it is probable as opposed to virtually certain that the tax 
will be reclaimed and therefore a contingent asset of up to £28.0m (2022: £24.3m) has been disclosed for the tax reclaims. Refer to note 22 
for further details.

32 EVENTS AFTER THE REPORTING DATE

On 6 March 2024, the Group announced its decision to conclude its partnership with Authentic Brands Group as part of the strategic review 
of its B2C business. This partnership had granted exclusive use of the Sports Illustrated brand for online betting and gaming. As part of the 
termination agreement, the Group has agreed to pay a total termination fee of $50.0m, $25.0m of which will be paid upfront in cash from 
available resources. The remaining $25.0m will be paid between 2027 and 2029.

On 22 March 2024, the GB Gambling Commission (GBGC) informed the Group that it had concluded its review into the Group’s operating 
licences that was announced by the Group on 14 July 2023. The GBGC concluded the review without imposing any licence conditions, 
financial penalties or other remedies on the Group.

150

888 HOLDINGS PLC33 RELATED UNDERTAKINGS

The consolidated financial statements include the following principal subsidiaries of 888 Holdings Plc:

NAME

888 (Ireland) Limited
888 Acquisitions Limited
888 Acquisitions LLC
888 Atlantic Limited
888 Cayman Finance Limited
888 UK Interactive Holdings Limited
888 CZ Limited
888 Denmark Limited
888 France Limited
888 Germany Limited
888 Italia Ltd
888 Liberty Ltd
888 Netherlands Limited
888 Online Games España, S.A.
888 Portugal Ltd
888 Romania Limited
888 Sweden Limited
888 UK Limited
888 US Holdings Inc.
888 US Inc.
888 US Ltd
888 US Services Inc.

888 VHL UK Holdings Limited
A.J.Schofield Limited (in liquidation)
AAPN Holdings LLC
AAPN New Jersey LLC
Ad-Gency Limited (in liquidation)
Admar Services (Gibraltar) Limited

COUNTRY

Malta
Gibraltar
Delaware
Gibraltar
Cayman Islands
United Kingdom
Gibraltar
Malta
Malta
Malta
Malta
Gibraltar
Malta
Ceuta
Malta
Malta
Malta
Gibraltar
Delaware
Delaware
Gibraltar
Delaware

United Kingdom
United Kingdom
Delaware
New Jersey
Israel
Gibraltar

Admar Services (Malta) Limited

Malta

Alfabet S.A.S. (sold in year)
Arena Racing Limited
B.B.O’Connor (Lottery) Limited
B.J.O’Connor Holdings Limited
B.J.O’Connor Limited
Baseflame Limited (in liquidation)
Bradlow Limited
Brigend Limited
Brooke Bookmakers Limited
Camec (Scotland) Limited
Camec (Southern) Limited  
(in liquidation)
Camec Limited
Cassava Enterprises (Gibraltar) Ltd
Cassava Holdings Limited

Cellpoint Investments Limited
City Tote Limited (in liquidation)
Concession Bookmakers Limited (in 
liquidation)
Dansk Underholdning Limited
Deluxe Online Limited (in liquidation)
Deviceguide Limited
Dixie Operations Limited

Colombia
United Kingdom
Jersey
Jersey
Jersey
United Kingdom
United Kingdom
Gibraltar
United Kingdom
United Kingdom
United Kingdom

United Kingdom
Gibraltar
Antigua & 
Barbuda
Cyprus
United Kingdom
United Kingdom

Malta
United Kingdom
United Kingdom
Antigua & 
Barbuda

PERCENTAGE 
OF EQUITY 
INTEREST

NATURE OF BUSINESS

Holds Irish online betting licence
100%
Acquisition vehicle for the William Hill purchase
100%
Dormant company
100%
Holds an online supplier licence in Michigan
100%
Holding company
98.6%
Holding company
100%
Dormant company
100%
Holds Danish online gaming licence
100%
Dormant company
100%
Holds German online gaming licences
100%
Holds Italian online gaming licence
100%
Holds Delaware CSIE licence
100%
Netherlands licence application entity, currently dormant
100%
Holds Spanish online gaming licence
100%
Holds Portuguese online gaming licence
100%
Holds Romanian online gaming licence
100%
Holds Swedish online gaming licence
100%
Holds UK&I Online gaming licence
100%
Holding company
100%
Holding company
100%
100%
Holds Nevada IGSP licence
100% Employs New Jersey based personnel and hold servers/IT 
equipment in the US.
Holding company
In liquidation
Holding company
Dormant company
In liquidation
100% Provide provision of marketing services to other companies 
within the Group. 
Provides the provision of marketing services to other 
companies within the Group
Colombian operations
Dormant company
Dormant company
Property investment and management
Holds Class 1 bookmakers licence in Jersey.
In liquidation
Dormant company
Dormant company
Dormant company
Dormant company
In liquidation

90%
100%
100%
100%
100%

100%
100%
100%
100%

100%
100%

100%

100%

Dormant company
100%
Dormant company
100%
100% Dormant company, previously held lease of Antigua offices

100%

100%

100%
100%

Dormant company 
In liquidation
In liquidation

Dormant company
In liquidation
Dormant company
Dormant company 

151

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

33 RELATED UNDERTAKINGS CONTINUED

NAME

Entertainment Ventures Europe 2019 
Limited

Evenmedia Limited (In liquidation)
Evoke Gaming Ltd
Fordart Limited

Fred Parkinson Management Limited
Gaming Ventures Europe 2019 Limited
Gisland Limited
Goodfigure Limited (in liquidation)
Grand Parade Limited
Grand Parade Sp. z o.o.

Green Gaming Group PLC
GUS Carter (Cash) Limited
GUS Carter Limited
Ivy Lodge Limited
James Lane (Bookmaker) Limited
James Lane (Turf Accountants) Limited
James Lane Group Limited
Laystall Limited
Live 5 Holdings Limited
Live 5 Limited

Matsbest Limited
Matsgood Limited
Mr Green & CO AB
Mr Green & Co Optionsbarare AB
Mr Green Consultancy Services Ltd.
Mr Green Consulting AB
Mr Green Limited
MRG IP Limited
MRG Spain PLC
New Wave Virtual Ventures
Nimverge Tech India Private Limited 
Online Entertainment Limited
Phonethread Limited
Random Logic Limited
Random Logic Ventures Limited
Regency Bookmakers (Midlands) Limited
Selwyn Demmy (Racing) Limited
SIA Mr Green Latvia (sold in year)

COUNTRY

Malta

United Kingdom
Malta
Gibraltar

United Kingdom
Malta
Gibraltar
United Kingdom
United Kingdom
Poland

Malta
United Kingdom
United Kingdom
Guernsey
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom

United Kingdom
United Kingdom
Sweden
Sweden
United Kingdom
Sweden
Malta
Malta
Malta
Gibraltar
India
Gibraltar
United Kingdom
Israel
Israel
United Kingdom
United Kingdom
Latvia

Sparkware Technologies SRL
Spectate Limited

Romania
Ireland

St James Place Limited
T H Jennings (Harlow Pools) Limited
Trackcycle Limited
VDSL (International) Limited

Guernsey
United Kingdom
United Kingdom
Gibraltar

VHL America, LLC
VHL Colorado, LLC
VHL Financing (Malta) Limited
VHL Financing Limited
VHL Indiana, LLC
VHL Iowa, LLC

Delaware
Colorado
Malta
Gibraltar
Indianapolis
Iowa

152

PERCENTAGE 
OF EQUITY 
INTEREST

100%

NATURE OF BUSINESS

Dormant company 

100%
100%

100%
100%
100%

In liquidation
100%
Operates remote gaming licences
100% Enters into B2B contracts pursuant to Gibraltar licence and 
general commercial business activities
Dormant company
Dormant company
Payment transmission services
In liquidation
Contract software development
Software writing and maintenance and project 
management
Holding company
Dormant company
Dormant company
Property holding company
Dormant company
Dormant company
Dormant company
Dormant company
Holding company

Games studio. Licensed and regulated entity  

by the GB Gambling Commission
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company
Holds online gaming licence 
Holds certain IP for the Group
Holds a licence in Spain
Holds mobile gaming applications
Dormant company – assets sold in year
Held domains, presently dormant
Dormant company
Research, development and marketing service company
Holding company
Dormant company
Dormant company
Gaming entity regulated by the Latvian regulator and 
servicing the Latvian (Mr Green) market
Software development
Research & development centre in Ireland and holds 
Romania and Michigan gaming licences 
Property holding company.
Dormant company
Dormant company
Operator of the gaming sites pursuant to Virtual Global 
Digital Services Limited’s Gibraltar licence for Canadian 
customers
Holding company for US B2C
Holds Colorado online gaming licence
Dormant company
Holding company
Dormant company
Dormant company

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%

100%
100%
100%
100%

95%
100%
100%
100%
100%
100%

888 HOLDINGS PLC33 RELATED UNDERTAKINGS CONTINUED

NAME

VHL Louisiana, LLC
VHL Maryland, LLC

VHL Massachusetts LLC
VHL Michigan, LLC

VHL Missouri, LLC
VHL New Jersey
VHL Ohio, LLC
VHL Ontario Limited
VHL Virginia, LLC
Vickers Bookmakers Limited (in 
liquidation)
Virtual Digital Services Limited
Virtual Emerging Entertainment Limited
Virtual Global Digital Services Limited
Virtual Internet Services Latam S.L.U. 
(Dissolved in year)
Virtual Internet Services Limited

Virtual IP Assets Limited

Virtual Marketing Services  
(Gibraltar) Limited
Virtual Marketing Services  
(Ireland) Limited
Virtual Marketing Services (UK) Limited
Virtual Share Services Limited
Vynplex Limited (In liquidation)
WHG (International) Limited

COUNTRY

Louisiana
Maryland

Massachusetts
Michigan

Missouri
New Jersey
Ohio
Gibraltar
Virginia
United Kingdom

Malta
Gibraltar
Gibraltar
Ceuta

Gibraltar

Antigua & 
Barbuda
Gibraltar

Ireland

England & Wales
Gibraltar
United Kingdom
Gibraltar

WHG (Malta) Limited

Malta

WHG Customer Services Philippines, INC
WHG IP Licensing Limited
WHG ITALIA SrL

Philippines
Gibraltar
Italy

WHG Online Marketing Spain S.A.
WHG Services (Bulgaria) Limited EOOD
WHG Services (Philippines) Limited
WHG Services Limited

Spain
Bulgaria
Gibraltar
United Kingdom

Malta
WHG Spain PLC
Gibraltar
WHG Trading Limited
United Kingdom
Will Hill Limited
United Kingdom
William Hill (Alba) Limited
William Hill (Caledonian) Limited
United Kingdom
William Hill (Course) Limited (in liquidation) United Kingdom
United Kingdom
William Hill (Edgeware Road) Limited
United Kingdom
William Hill (Effects) Limited
United Kingdom
William Hill (Essex) Limited
United Kingdom
William Hill (Football) Limited
United Kingdom
William Hill (Goods) Limited
Isle of Man
William Hill (IOM) No. 3 Limited
United Kingdom
William Hill (London) Limited
Malta
William Hill (Malta) Limited

PERCENTAGE 
OF EQUITY 
INTEREST

100%
90%

100%
100%

100%
100%
100%
100%
90%

100%
100%
100%
100%

100%

100%

100%

100%

100%
100%

100%

100%

100%
100%
100%

NATURE OF BUSINESS

Dormant company
Provides lottery services and holds a gaming licence in 
Maryland
Dormant company
Holds online gaming and sports wagering licences in 
Michigan
Dormant company
Holds New Jersey online gaming licence 
Dormant company
Holds Ontario online gaming licence
Holds Virginia online gaming licence
In liquidation

Holds gaming licence 
Licensing of brands for emerging markets
Holds Gibraltar gaming licence
Dormant company

Procurement of internet and bandwidth services for the 
Group, holds Gibraltar office lease and employs Gibraltar 
personnel
IP company

Group marketing acquisition company

Marketing and other services company

Marketing and other services company
Holding of shares to satisfy vesting of equity awards
In liquidation
Holds gaming licence and operates UK sports betting 
activity
Dormant and non-trading company. Denmark licence 
applicant
Operating entity of Philippines shared service centre
Dormant company 
Payroll-related expenses of employees in Italy

100%
100%
100%
100%
100%

Trading entity that receives income  
via intercompany recharge 
100% Provision of marketing services to other Group companies
The provision of consulting and technical support
100%
100%
Dormant company
Providing technical development services for online 
100%
business
Operates a Spanish remote gaming licence.
Dormant company
Holding company
Dormant company
Dormant company
In liquidation
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company
Dormant company

100%
100%
100%
100%
100%
100%
100%
100%

153

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
For the year ended 31 December 2023

33 RELATED UNDERTAKINGS CONTINUED

NAME

William Hill (Midlands) Limited
William Hill (North Eastern) Limited
William Hill (North Western) Limited
William Hill (Northern) Limited  
(in liquidation)
William Hill (Products) Limited (in 
liquidation)
William Hill (Resources) Limited
William Hill (Scotland) Limited
William Hill (Southern) Limited
William Hill (Strathclyde) Limited (in 
liquidation)
William Hill (Supplies) Limited (in 
liquidation)
William Hill (Wares) Limited
William Hill (Western) Limited
William Hill Bookmakers (Ireland) Limited
William Hill Call Centre Limited
William Hill Cayman Holdings Limited
William Hill Credit Limited
William Hill Employee Shares Trustee 
Limited
William Hill Finance Limited
William Hill Gametek AB
William Hill Global PLC
William Hill Holdings Limited
William Hill Investments Limited
William Hill Latvia SIA (sold in year)
William Hill Limited
William Hill Malta PLC
William Hill Offshore Limited
William Hill Organization Limited

William Hill Steeplechase Limited
William Hill Trustee Limited
Willstan Properties Limited
Willstan Racing (Ireland) Limited
Willstan Racing Holdings Limited
Willstan Racing Limited
Windsors (Sporting Investments) Limited
Wise Entertainment DK ApS 
Wizard’s Hat Limited

COUNTRY

United Kingdom
United Kingdom
United Kingdom
United Kingdom

United Kingdom

United Kingdom
United Kingdom
United Kingdom
United Kingdom

United Kingdom

United Kingdom
United Kingdom
Ireland
Ireland
Cayman Islands
United Kingdom
United Kingdom

United Kingdom
Sweden
Malta
United Kingdom
United Kingdom
Latvia
United Kingdom
Malta
Ireland
United Kingdom

Gibraltar
United Kingdom
United Kingdom
Ireland
United Kingdom
United Kingdom
United Kingdom
Denmark
Malta

PERCENTAGE 
OF EQUITY 
INTEREST

100%
100%
100%

100%
100%
100%

100%
100%
100%
100%
100%
100%
100%

NATURE OF BUSINESS

Dormant company
Dormant company
Dormant company
In liquidation

In liquidation

Dormant company
Dormant company
Dormant company
In liquidation

In liquidation

Dormant company
Dormant company
Dormant company
Dormant company
Holding company
Dormant company
Dormant company

Holding company
100%
Provides technical and support services 
100%
Holds sports and gaming licence in Malta
100%
Holding company
100%
Holding company
100%
Main licence holder in Latvia.
90%
Previously listed WH Group operating company
100%
Holds gaming licence for Malta, Italy and Ireland
100%
100%
Dormant company
100% Operation of Licensed Betting Offices (LBOs), and main UK 
employing entity
Dormant company
100%
100%
Acting as Trustee to the William Hill Pension Scheme
100% Property investment and management in Northern Ireland
Dormant company
100%
Dormant company
100%
Dormant company
100%
Dormant company
100%
100%
In liquidation
Dormant company 
100%

154

888 HOLDINGS PLCAPPENDIX 1 — ALTERNATIVE PERFORMANCE MEASURES

In reporting financial information, the Board uses various alternative performance measures (APMs) which it believes provide useful 
additional information for understanding the financial performance and financial health of the Group. These APMs should be considered 
in addition to IFRS measures and are not intended to be a substitute for them. Since IFRS does not define APMs, they may not be directly 
comparable to similar measures used by other companies. 

The Board uses APMs to improve the comparability of information between reporting periods by adjusting for non-recurring or 
uncontrollable factors which affect IFRS measures, to aid users in understanding the Group’s performance. 

Consequently, the Board and management use APMs for performance analysis, planning, reporting and incentive-setting.

APM

CLOSEST EQUIVALENT  
IFRS MEASURE

ADJUSTED EBITDA

Operating profit/loss

ADJUSTED EBITDA 
MARGIN 

No direct equivalent

DEFINITION/PURPOSE

RECONCILIATION/CALCULATION

A reconciliation of this measure is 
provided on the face of the Consolidated 
Income Statement.

See note A.

Adjusted EBITDA is defined as operating 
profit or loss excluding share benefit 
charges, foreign exchange, depreciation 
and amortisation, fair value gains and 
any exceptional items which are typically 
non-recurring in nature.

Adjusted EBITDA margin is defined as 
adjusted EBITDA divided by revenue. It is 
a measure of the business’s profitability, 
and also measures how much revenue 
the business converts into underlying 
profitability. Improving adjusted EBITDA 
margin is a key strategic priority for the 
business. 

ADJUSTED EPS

Earnings per share

Adjusted EPS represents basic and 
diluted EPS based on adjusted profit 
before tax.

Reconciliations of these measures are 
provided in note 10 of the financial 
statements.

ADJUSTED PROFIT 
AFTER TAX

Profit after tax

Adjusted profit after tax is defined as 
profit after tax before amortisation of 
acquired intangibles and finance fees, 
foreign exchange, share benefit charges, 
exceptional items and tax on exceptional 
items. 

A reconciliation of this measure is 
disclosed in note 10 of the financial 
statements.

EXCEPTIONAL 
AND ADJUSTED 
ITEMS

No direct equivalent

Exceptional items are those items the 
Directors consider to be one-off or 
material in nature that should be brought 
to the reader’s attention in understanding 
the Group’s financial performance.

Exceptional items and adjusted items are 
included on the face of the Consolidated 
Income Statement with further detail 
provided in note 3 of the financial 
statements.

Adjusted items are recurring items that 
are excluded from internal measures 
of underlying performance, and which 
are not considered by the Directors 
to be exceptional. This relates to the 
amortisation of specific intangible 
assets recognised in acquisitions, foreign 
exchange and share benefit charges. 

This measure is the tax charge for the 
year expressed as a percentage of profit 
before tax.

Effective tax rate is disclosed in note 9 of 
the financial statements.

EFFECTIVE TAX 
RATE

Income tax expense

155

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

APPENDIX 1 — ALTERNATIVE PERFORMANCE MEASURES CONTINUED

DEFINITION/PURPOSE

RECONCILIATION/CALCULATION

Adjusted effective tax rate is disclosed in 
note 9 of the financial statements.

See note B.

Reconciled on page 25 of Annual Report.

This measure is the tax charge for the 
year as a percentage of profit before 
tax adjusted for the items disclosed in 
adjusted profit after tax above.

Leverage ratio is calculated as net 
debt divided by the previous 12-months 
adjusted pro forma EBITDA. Net debt 
comprises the principal outstanding 
balance of borrowings, accrued 
interest on those borrowings and lease 
liabilities less cash and cash equivalents 
(excluding customer deposits).

Pro forma metrics, which are unaudited, 
reflect the results as if 888 had owned 
William Hill for each of the periods and 
excludes the results of the 888 Bingo 
business for all periods. This enables 
measurement of the performance of the 
divisions on a comparable year-on-year 
basis.

 Retail
£m

UK&I Online
£m

International
£m

Other
£m

Corporate
£m

535.0
98.9
18.5%

255.5
41.2
 16.1%

658.5
152.3
23.1%

455.5
61.6
 13.5%

517.4
99.4
19.2%

508.3
118.3
 23.3%

—
—
—

19.5
1.7
 8.7%

—
(42.3)
N/A

—
(4.9)
N/A 

2023
£m

(1,661.1)
(96.6)

(1,757.7)
(87.6)
128.4

(1,716.9)

308.3

 5.6

Total
£m

1,710.9
308.3
18.0%

1,238.8
217.9
 17.6%

2022
£m

(1,702.3)
(112.7)

(1,815.0)
(89.0)
176.3

(1,727.7)

310.6

 5.6

CLOSEST EQUIVALENT  
IFRS MEASURE

No direct equivalent

APM

ADJUSTED 
EFFECTIVE TAX 
RATE

LEVERAGE RATIO

No direct equivalent

No direct equivalent

PRO FORMA 
REVENUE AND 
PRO FORMA 
ADJUSTED EBITDA

NOTE A 

2023
External revenue from continuing businesses
Adjusted EBITDA
Adjusted EBITDA margin %

2022
External revenue from continuing businesses
Adjusted EBITDA
Adjusted EBITDA margin %

NOTE B 

Borrowings
Add back loan transaction fees

Gross borrowings
Lease liability
Cash (excluding customer balances)

Net debt

Adjusted EBITDA

Financial leverage ratio

156

888 HOLDINGS PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET
At 31 December 2023

Assets

Non-current assets
Investments in subsidiaries
Loan to subsidiaries
Amounts due from related parties

Current assets
Trade and other receivables
Corporate tax assets
Amounts due from related parties

Total assets

Equity and liabilities
Equity
Share capital
Share premium
Treasury shares
Retained earnings1

Total equity 

Liabilities
Current liabilities
Trade and other payables
Income tax payable
Loan payable to subsidiaries
Amounts due to related parties

Non-current liabilities
Loan payable to subsidiaries

Total liabilities

Total equity and liabilities

Note

2

3

4
4
4

5

8

8

2023
£m

39.6
170.9
—

210.5

16.3
0.7
130.2

147.2

357.7

2.2
160.7
(0.6)
86.5

248.8

5.8
—
20.2
82.8

108.9

—

—

108.9

357.7

2022
£m

48.8
163.9
112.9

325.6

18.0
—
—

18.0

343.6

2.2
160.7
(0.9)
90.6

252.6

2.3
0.5
—
67.8

70.6

20.4

20.4

91.0

343.6

1.  Includes net loss of the Company for the year ended 31 December 2023 of £3.3m (31 December 2022: £2.7m).

The financial statements on pages 157 to 159 were approved and authorised for issue by the Board of Directors on 26 March 2024 and were 
signed on its behalf by:

PER WIDERSTRÖM 

Chief Executive Officer 

SEAN WILKINS

Chief Financial Officer

The notes on pages 160 to 162 form part of these financial statements.

157

ANNUAL REPORT & ACCOUNTS 2023 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2023

Balance at 1 January 2022

Loss for the year
Issue of shares
Acquisition of treasury shares
Exercise of deferred share bonus plan
Equity-settled share benefit charges (note 8)

Balance at 31 December 2022

Loss for the year
Vesting on deferred share bonus plan
Equity-settled share benefit credits (note 8)

Balance at 31 December 2023

Share 
capital
£m

Share 
premium
£m

Treasury 
shares
£m

Retained 
earnings
£m

1.9

—
0.3
—
—
—

2.2

—
—
—

2.2

2.5

—
158.2
—
—
—

160.7

—
—
—

160.7

(0.9)

—
—
(0.7)
0.7
—

(0.9)

—
0.3
—

(0.6)

85.4

(0.9)
—
—
(0.7)
6.8

90.6

 (3.3)
(0.3)
(0.5)

86.5

Total
£m

88.9

(0.9)
158.5
(0.7)
—
6.8

252.6

(3.3)
—
(0.5)

248.8

The following describes the nature and purpose of each reserve within equity. 

Share capital — represents the nominal value of shares allotted, called-up and fully paid for.

Share premium — represents the amount subscribed for share capital in excess of nominal value. 

Treasury shares — represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.

Retained earnings — represents the cumulative net gains and losses recognised in the parent company Statement of Comprehensive 
Income and other transactions with equity holders

The notes on pages 160 to 162 form part of these financial statements 

158

888 HOLDINGS PLCCOMPANY STATEMENT OF CASH FLOWS
For the year ended 31 December 2023

Cash flows from operating activities:
Loss before tax
Adjustments for:
Interest on loans to subsidiaries 
Interest on loans from subsidiaries
Impairment of investment

Cash used in operating activities before working capital movement

Movements in working capital
Increase in amounts owed by subsidiaries
Increase in amounts owed to subsidiaries
Decrease/(increase) in other receivables
Increase/(decrease) in trade and other payables

Net cash (used in)/generated from operating activities

Cash flows from investing activities
Loan to subsidiaries 
Dividends received

Net cash generated from investing activities

Cash flows from financing activities:
Issue of shares
Acquisition of treasury shares
Repayment of loans to subsidiaries
Dividends paid

Net cash generated from financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 160 to 162 form part of these financial statements.

Note

3, 5

3
5

8

4
4

8

2023
£m

(4.5)

(7.0)
(0.3)
8.6

(3.2)

(9.1)
—
1.0
4.1

 (7.2)

—
(8.0)

(8.0)

—
—
—
15.2

15.2

—
—

—

2022
£m

(2.0)

(5.4)
—
—

(7.4)

(34.5)
67.8
(10.5)
(2.7)

20.1

(163.9)
—

(163.9)

158.5
(0.7)
(6.6)
—

151.2

—
—

—

159

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE COMPANY FINANCIAL STATEMENTS
For the year ended 31 December 2023

1 GENERAL INFORMATION AND ACCOUNTING POLICIES 

A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company’s financial statements have been prepared in accordance with UK adopted international accounting standards in 
accordance with the requirements of the Gibraltar Companies Act 2014. The Company has taken advantage of the exemption to not 
prepare an income statement. The financial statements have been prepared on a historical cost basis, except where certain assets or 
liabilities are held at amortised cost or at fair value as described in the Company’s accounting policies.

All values are rounded to the closest hundred thousand, except when otherwise indicated.

The significant accounting policies applied in the financial statements in the prior year have been applied consistently in these financial 
statements, except for the amendments to accounting standards effective for the annual periods beginning on 1 January 2023 and 
representation of expenses analysis in the income statement. These are described in more detail in note 1 to the consolidated financial 
statements. 

Investment in subsidiaries
The Company’s investments in subsidiaries are carried at cost less provisions resulting from impairment. 

Share-based payments
The financial effect of awards by the Company of options over its equity shares to employees of subsidiary undertakings is recognised by 
the Company in its individual financial statements as an adjustment to its investment in subsidiaries with an opposite adjustment to equity. 
The subsidiary, in turn, will recognise the IFRS 2 adjustment in its income statement with a credit (debit) to equity to reflect the deemed 
capital contribution from (dividend to) the Company.

Key accounting estimates – impairment testing of investments in and amounts due from subsidiaries
The Company’s investments in and amounts due from subsidiaries have been tested for impairment by comparison against the value in use 
for those entities. The key assumptions used in the model are consistent with those disclosed for the Group.

2 INVESTMENTS IN SUBSIDIARIES

The Company’s principal subsidiaries are listed in note 33 to the consolidated financial statements. In the Company’s financial statements, 
investments in subsidiaries are held at cost less provision for any impairment. The Group applies IFRS 2 'Share-based Payment'. 
Consequently, the Company recognises as a cost of investment the value of its own shares that it makes available for the purpose of 
granting share options to employees or contractors of its subsidiaries. The net movement in investment in subsidiaries during the year was 
£9.2m (2022: £8.1m). Included within this were share-based payment charges of £0.5m in 2023 (2022: £3.3m), which is net of £nil intragroup 
recharges related to share-based payment schemes (2022: £nil) as well as an impairment of the investment of 888 US Inc of £8.7m. The 
Company made no capital contributions during the year (2022: £nil) in respect of incorporation of new subsidiaries.

160

888 HOLDINGS PLC3 TRADE AND OTHER RECEIVABLES

Other receivables and prepayments
Restricted short-term deposits

2023
£m

0.9
15.4

16.3

2022
£m

1.9
16.1

18.0

The carrying value of trade and other receivables approximates to their fair value. An expected credit loss assessment for material 
balances has been performed. None of the balances included within trade and other receivables are past due and no material expected 
credit loss provision is required in either year. 

4 SHARE CAPITAL

The disclosures in note 27 to the consolidated financial statements are consistent with those for the Company, including capital 
management in note 24 to the consolidated financial statements. 

5 TRADE AND OTHER PAYABLES

Trade payables
Other payables and accrued expenses

2023
£m

—
5.8

5.8

2022
£m

0.1
2.2

2.3

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other payables are 
repayable on demand.

6 FINANCIAL RISK MANAGEMENT

To the extent relevant to the Company’s financial assets and liabilities (see notes 3 and 5), the Company’s financial risk management 
objectives and policies are consistent with those of the Group as disclosed in note 24 to the consolidated financial statements. 

Interest-bearing loans and borrowings are disclosed in note 23 to the consolidated financial statements.

7 SHARE BENEFIT CHARGES 

The disclosures in note 28 to the consolidated financial statements are consistent with those for the Company except that the charge for 
the year is partly taken to investment in subsidiaries, as set out in note 2.

161

ANNUAL REPORT & ACCOUNTS 2023 
 
STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

8 RELATED PARTY TRANSACTIONS 

The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their share 
benefit charges are detailed in note 30 to the consolidated financial statements.

During the year, the Company did not pay dividends to its shareholders (2022: £nil) (see note 11 to the consolidated financial statements). 
During the year, the Company did not receive any dividends from its subsidiaries (2022: £nil).

During the year, share benefit credits in respect of options and shares of the Company awarded to employees of subsidiaries totalled £1.5m 
(2022: charges of £6.8m). During the year, the Company did not charge its subsidiaries for the cost of awards (2022: £nil).

During the year, the Company has not repaid its subsidiaries (2022: £6.2m) and recorded £0.8m (2022: £0.8m) interest expenses in respect 
of the loan which were recharged to other Group entities. 

At 31 December 2023, the amounts owed by subsidiaries to the Company were £301.1m (2022: £276.8m). 

The Company has a loan receivable with its subsidiary, Gisland Limited. The balance of this loan at 31 December 2023 is £170.9m  
(31 December 2022: £163.9m). This loan accrues interest at a rate of 4.4% which the Company recognises as interest income. This loan  
is not repayable on demand and has no fixed date of settlement; it is therefore classified as a non-current asset.

The Company has a loan payable to its subsidiary, Random Logic Limited. The balance of this loan at 31 December 2023 is £20.2m  
(31 December 2022: £20.4m). This loan accrues interest at a rate of 4.4% which the Company recognises as interest expense. This loan  
is classified as a current liability given it falls due in March 2024.

9 DEFERRED TAXES 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for income tax purposes. Following a change in the Company’s tax residence to the 
United Kingdom, deferred tax is recognised at the UK tax rate. As at 31 December 2023, the Company has a deferred tax liability of £nil 
(2022: £nil) partially offset by a deferred tax asset of £nil (2022: £nil).

162

888 HOLDINGS PLCTASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD) REPORT

This report provides our climate-related disclosures in line with the TCFD’s 
recommendations. A summary of the climate-related financial disclosures has been 
integrated into the ESG section of the Annual Report on page 20. We continue to invest 
in our approach to climate reporting and will continue to evolve our processes and 
disclosures over time.

GOVERNANCE 

We have an established system of ESG governance agreed with the Board, which is embedded throughout the business proportionate  
to the nature, scale, and complexity of our operations. 

BOARD OVERSIGHT OF CLIMATE-RELATED RISKS AND OPPORTUNITIES

The Board provides oversight of our climate-related risks and opportunities supported by the executive committees and management.

Board oversight of climate-related risks and opportunities. 

ESG GOVERNANCE

BOARD OF DIRECTORS

The Board is accountable for all climate-related risks and opportunities impacting the Group and for 
the net zero targets set. In October 2023, Anne De Kerckhove was appointed to be the Chair of the 
ESG Committee. An ESG update is a standing agenda item at every Board meeting. In 2023, the Board 
considered the overall ESG strategy, the global safer gambling strategy and received training around 
problem gambling and gambling disorder. The Board receives updates on climate issues from the ESG 
Committee of the Board via the Chair, supported by the Chief Strategy Officer and Chief Risk Officer. 

ESG COMMITTEE  
OF THE BOARD

In 2023, the ESG Committee of the Board continued to evolve and now comprises the Chair, Anne de 
Kerckhove, alongside Non-Executive Directors, Mark Summerfield and Ori Shaked.

The ESG Committee of the Board has oversight of all ESG matters including strategy; targets and key 
performance indicators; budgets; capex; and setting performance objectives. Materiality is the threshold 
at which ESG issues become sufficiently important to 888’s investors and other stakeholders that they 
should be publicly reported and includes anything that is materially different from expectations and 
requires a significant change in strategy or creates a material change in financial results or position. The 
threshold of materiality for ESG issues is continually assessed by the ESG Committee of the Board as 
stakeholders’ needs evolve over time. 

The Chief Risk Officer, who leads the Risk and Sustainability Committee, and the Chief Strategy  
Officer provide updates to the ESG Committee of the Board at every Board meeting. In 2023, the ESG 
Committee of the Board met at least three times to discuss Safer Gambling strategy, net zero strategy, 
community engagement and charity support. Safer gambling strategy and plans were presented to the 
ESG Committee of the Board in July 2023. Climate-related plans were also considered as the business 
works to define a detailed transition plan, consistent data across the enlarged Group and potentially 
agree a science-basted target.

163

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD) REPORT CONTINUED

WHO OWNS OUR RELATED RISKS AND OPPORTUNITIES?

Our executive team is responsible for managing climate-related risks and opportunities on a day-to-day basis. Our ESG governance 
structure looks like this:

Our ESG governance organogram 

BOARD CHAIRMAN AND CHAIR OF THE ESG COMMITTEE OF THE BOARD

ESG COMMITTEE OF THE BOARD

RISK AND SUSTAINABILITY COMMITTEE

CHIEF RISK OFFICER

ESG FORUM (ESG DIRECTOR)

COMPANY SECRETARY

Chief Procurement Officer

Chief People Officer

Corporate Affairs

Safer Gambling Teams

EXTERNAL RISK CONSULTANTS

Chief Strategy Officer

KEY

ESG TEAM

BUSINESS FUNCTIONS

WHO DOES WHAT ACROSS OUR ESG GOVERNANCE STRUCTURE?

Advise, escalate, report

Group governance

Delegates

ESG governance

Oversight and challenge

Business functions

Information sharing

External advisors

ESG GOVERNANCE

RISK AND 
SUSTAINABILITY 
COMMITTEE

ESG FORUM

THE GROUP’S 
FUNCTIONS

164

The Risk and Sustainability Committee is a monthly executive management committee, which provides 
oversight to support the ESG Committee of the Board in managing risks to our long-term strategic 
objectives. The committee will monitor the Group’s performance against the Board’s risk appetite, review 
the effectiveness of the risk management framework and ensure risk management decisions are aligned 
to long-term goals (see the terms of reference available on 888’s corporate website). The Risk and 
Sustainability Committee is chaired by the Chief Risk Officer, who owns the Group Risk Register. The Chief 
Risk Officer reports to the ESG Committee of the Board at regular intervals.

The ESG and Sustainability Director leads the ESG Forum, a cross-functional forum which implements the 
Group’s ESG strategy, including representatives from Procurement, Strategy, People, Corporate Affairs and 
Compliance. The ESG Forum serves as a medium through which ESG issues (including climate) can be 
managed and escalated to the Risk and Sustainability Committee by the ESG and Sustainability Director.

From its formation, the ESG Forum met monthly to discuss ESG issues, progress against targets 
and updates on current and planned initiatives. The environmental data is tracked internally using 
a dashboard (Normative) to assess progress against climate goals. In 2023 work was started to 
amalgamate data sources with Normative selected as the preferred partner to host the Group’s data.

Our Procurement team, led by the Chief Procurement Officer, has ownership of all environmental issues. 
Specifically, Procurement owns Scope 1, 2 and 3 GHG emissions and works to develop the strategies for 
driving-down total GHG emissions across the business in partnership with the ESG and Sustainability 
Director and the wider business. Procurement lead on our encompassing best practice in monitoring and 
ultimately driving down emissions both in the Group and the supply chain. 

888 HOLDINGS PLC 
 
 
 
FUTURE PRIORITIES

In 2024, we will continue to evolve our climate strategy across the business:

•  the ESG Committee of the Board receiving more regular updates from management on climate;
•  continue to evolve the transition plan to net zero across scope 1, 2 and 3 off the back of completing the data re-baselining exercise
•  build on previous good work around our UK retail estate to reduce energy usage
•  explore renewable energy provision across our international offices
•  examine potential efficiencies across our technology stack, particularly around data server usage
•  engage with our suppliers to work to establish their transition plans and reduce our scope 3 emissions

STRATEGY 

As part of our ESG strategy, Players, People and Planet, we have put the fight against climate change at the heart of our plan. We are 
committed to transitioning our business model to one that aligns with a 1.5°C world and a net zero carbon economy and have developed a 
transition plan that we continue to build on. Our strategic response focuses on the associated transition and physical climate-related risks 
and opportunities which are material to our business.

OUR TRANSITION PLAN 

We recognise that our business, like all businesses, needs to evolve and we are committed to contributing to the global economy’s transition 
to a low carbon reality. Building on previous work, we set ambitious targets of being net zero by 2030 (Scope 1 and 2 emissions) and 
across our value chain by 2035 (Scope 3 emissions). These targets are integrated into the strategy, with four priority actions covering 
our operations and the wider value chain. We believe that early action to drive aggressive reductions in emissions will lead to a more 
competitive business overall. We want to drive ambitious change and proactively manage our climate-related risks, and we therefore 
committed to meeting net zero by 2035, which is 15 years earlier than the UK government’s mandated goal to be net zero by 2050. 

In our previous Zero Carbon Report published last year we updated on our progress along the pathway to reach net zero emissions. It 
also outlines the development of a transition plan aligned to our business model with a world in which the global average temperature 
is allowed to rise by no more than 1.5°C above pre-industrial levels. We acknowledge that in 2022 the UK Transition Plan Taskforce (TPT) 
developed a sector neutral framework for transition plan disclosures. We may in future years consider aligning our disclosures with the 
TPT’s guidance for transition plans in future iterations of its plan. We achieved our main goal in 2023 of completing our re-baselining 
exercise across the legacy William Hill and 888 businesses. This saw us move to use the data platform, Normative, advancing our climate 
data and understanding as a result. In 2024 we may review our climate goals and transition plan as we now better understand our total 
carbon footprint across our entire value chain. As part of our re-baselining work some of our previously declared emissions changed due to 
methodological differences; we will discuss this in more detail later in the report.

We are ambitious in our desire to accelerate the transition to a carbon-free economy. We remain committed to accelerating this work and 
our targets are:

•  Carbon neutral across across scope 1 and 2 emissions by 2030.
•  Fully net zero across all our value chain, including scope 3 by 2035.

Having completed our re-baselining work in 2023, all reporting in subsequent years will utilise 2023 as the baseline for reporting.

CLIMATE-RELATED SCENARIO ANALYSIS

In 2022, the Group conducted qualitative scenario analysis for the first time to inform its climate strategy and risk management, and 
climate has been included in the Group Risk Register for the first time for monitoring by the Board. In 2024 we will explore reviewing and 
updating the scenario analysis, consider double materiality and examine other ESG risks that may be cause for concern for the business.

CLIMATE-RELATED RISKS AND OPPORTUNITIES IDENTIFIED OVER THE SHORT, MEDIUM AND LONG TERM

Due to the inherent uncertainty and pervasive nature of the risks associated with climate change, the Group modelled multiple time 
horizons and performed scenario analysis under three climate scenarios to assess its exposure to physical and transition risks up to 2100. 

The following expected timescales for impact were selected:

SHORT-, MEDIUM- & LONG-TERM TIME HORIZONS 

2023

2025

2026

2037

2100

Short-term

Medium-term

Long-term

These time horizons were chosen with the understanding that climate-related issues tend to manifest over the long term but medium- and 
short-term implications may also be seen.

165

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD) REPORT CONTINUED

CLIMATE SCENARIOS

In the exercise, management chose to model three climate scenarios (including a 2°C or lower scenario as recommended by the TCFD) to 
ensure that a range of different climate transition pathways was represented.

Climate-related scenarios used in the scenario analysis and sources

h
g
H

i

s
k
s
i
r

l

a
n
o
i
t
i
s
n
a
r
T

w
o
L

Early action

(1.5 — 2.0°C)

Limited action

(2.0 — 3.0°C)

No action

(3.0 — 4.0°C)

Low

Physical risks

High

Graph showing climate scenarios and transitional and physical impacts.

Below is a high level overview of the key features of each warming scenario.

EARLY ACTION  
(1.5°C - 2.0°C)

OVERVIEW

•  SSP1-2.6.

•  Net-zero emissions 

expected from 2050 
onwards.

•  Warming stays well 
below 2°C by 2100, 
with the aim of 
staying within the 
1.5°C threshold.

PHYSICAL ASPECTS

TRANSITIONAL ASPECTS

•  Increase in the intensity and frequency 

•  Implement policy changes to limit 

of extreme weather events.

warming to below 1.5°C.

•  Manageable changes across most 

regions.

•  Shifts in agriculture practices may be 

observed.

•  Rapid decarbonisation of infrastructure 
and technology is implemented in high 
emitting sectors.

•  Common use of fossil fuels is ruled out 
with extremely limited use by 2040.

•  SSP2-4.5

•  Further increased intensity and 

•  Some new climate policies expected to 

LIMITED 
ACTION  
(2.0°C - 3.0°C)

•  Emissions expected 
to peak by 2050 
but do not reach net 
zero by 2100.

frequency of extreme weather events.

be implemented.

•  In some global regions conditions are 

•  Limited decarbonisation in high 

unmanageable under extreme physical 
conditions.

emitting sectors.

•  Governmental policies not consistently 
aligned to mitigating climate change.

•  Warming is 

•  Considerable ecological impacts 

estimated to be 
around 2.7°C by 
2100.

•  Aligns with the more 
ambitious pledges 
made under the 
Paris agreement.

expected.

•  Shifts in agriculture practices observed.

•  Low lying regions become vulnerable to 

sea-level rise.

166

888 HOLDINGS PLC 
 
 
 
NO ACTION  
(3.0°C - 4.0°C)

OVERVIEW

•  SSP3-7.0.

•  Emissions continue 
to rise and are 
expected to double 
by 2100.

•  Warming is 

estimated to be 
around 3.6°C by 
2100.

PHYSICAL ASPECTS

TRANSITIONAL ASPECTS

•  Prolonged, extreme weather conditions.

•  Very few climate policies are introduced.

•  Areas uninhabitable.

•  Large ecological destruction.

•  Climate feedback effects enforce 

rapid physical changes and produce 
high uncertainty around magnitude of 
impacts from feedback.

•  Emissions are reduced gradually 

through efficiencies only.

•  Reasonable reliance globally on fossil 

fuels.

CLIMATE-RELATED RISKS AND OPPORTUNITIES IDENTIFIED AND RISK MANAGEMENT

A comprehensive list of potential climate-related risks and opportunities was developed and refined during the scenario analysis to focus 
on those that could materially impact the Group. The risks and opportunities the Group faces from climate change include not only the 
physical aspects but also legal, policy and commercial changes in the global markets in which we operate. To respond to these risks, the 
Group will need to take business-wide action and build resilience through mitigation, adaptation, and business continuity planning. We 
feel that our response to the COVID-19 pandemic has given us strong learning to utilise in the event of any event requiring serious business 
continuity planning.

OUR MATERIAL CLIMATE-RELATED RISKS IDENTIFIED DURING THE SCENARIO ANALYSIS 

TRANSITIONAL RISKS

PHYSICAL RISKS

•  Increase in extreme acute weather events 

locally and flash flooding events from 
increased/prolonged participation

•  Increased frequency and intensity of acute 

weather events globally

•  Coastal flooding driven by sea level rises

•  Temporary increases to the cost of 

living during the transition to low carbon 
technologies

•  Legislation introduced to ban fossil fuel use 

for fuel and energy generation and to favour 
renewable energy generation

•  Market/stakeholder pressure to switch all 

sites onto renewable energy to meet pledged 
carbon reduction and net zero targets

ACUTE 
PHYSICAL

CHRONIC 
PHYSICAL

MARKET

POLICY AND 
LEGAL

REPUTATION

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The first table below shows the material physical risks and opportunities assessed using climate-related scenario analysis, and the second 
table shows the material transition risks and opportunities. We plan to continue to review and develop the comprehensive list of potential 
climate-related risks and opportunities as a minimum, on an annual basis, or more frequently in line with any significant changes to climate 
science, technology, and legislation. 

Material physical climate-related risks and opportunities identified during the scenario analysis 

KEY

Low

Medium

High

Very High

 S

 M

 L

< 5 years

5-15 years

15+ years

CLIMATE 
SCENARIO 
(°C)

3-4

MATERIALITY

LIKELIHOOD,  
EXPECTED TIMESCALE  
FOR IMPACT

Likely 
(60%)

 L

Action required in the 
medium term

MANAGEMENT APPROACH 
AND ADAPTIVE CAPACITY

Assess sites in coastal 
regions through mapping 
across retail estate. Where 
necessary consideration 
will be given to changing 
site locations for sites in 
flood plains to mitigate this 
risk.

3-4

2-3

3-4

2-3

Very likely 
(80%)

 S    M    L

Maintain current 
processes to manage 
risk

Ensure Business Continuity 
Plans are updated and 
tested accordingly for each 
office location to ensure 
risk is mitigated. Ensure key 
staff have ability to work 
remotely and from home to 
naturally reduce this risk.

Virtually 
certain 
(99-
100%)

 M    L

No action required to 
manage risk 

The business model needs 
to pivot accordingly 
to any change in 
sporting timetable. The 
organisation’s ability 
to adapt to sporting 
disruption has been 
demonstrated under other 
circumstances such as 
COVID-19 and 888 is well 
equipped to continue this, 
based on lessons already 
learned from previous 
challenges.

RISK

IMPACT/OPPORTUNITY

Safety risk to colleagues from 
travel and infrastructure flood 
damage to offices, LBOs and 
employee homes located in 
coastal regions. Increase in 
costs for building repairs and 
reinforcement to mitigate 
against future events e.g., 
flood defences and insurance 
costs or refused reinsurance 
in vulnerable areas.

Potential disruption to 
business services due 
to energy supply and 
communication services 
disruption e.g., telecoms 
and phone lines due to 
damage. Health and Safety 
risk to employees located in 
offices, LBOs and homes due 
to damage and potential 
increase in employee 
absence or requirement to 
work from home. Increased 
overhead costs for building 
repairs. 

Opportunity: reduce 
emissions from commuting 
and mitigate employee 
absence due to improved 
capacity for remote working

Loss of revenue as a result 
of the cancellation or 
rescheduling of sporting 
events.

COASTAL 
FLOODING 
DRIVEN BY SEA 
LEVEL RISE

INCREASE 
IN EXTREME 
ACUTE 
WEATHER 
EVENTS 
LOCALLY E.G., 
HURRICANE 
INTENSITY, 
FREQUENCY 
AND 
GEOGRAPHICAL 
DISPARITY, 
FLASH 
FLOODING 
EVENTS AS 
A RESULT OF 
INCREASED/
PROLONGED 
PRECIPITATION

INCREASED 
FREQUENCY 
AND INTENSITY 
OF EXTREME 
ACUTE 
WEATHER 
EVENTS 
GLOBALLY

168

888 HOLDINGS PLC 
 
 
 
 
 
 
 
 
CLIMATE 
SCENARIO 
(°C)

1.5-2

2-3

1.5-2

2-3

1.5-2

MATERIALITY

LIKELIHOOD,  
EXPECTED TIMESCALE  
FOR IMPACT

MANAGEMENT APPROACH 
AND ADAPTIVE CAPACITY

Very likely 
(80%)

 S    M Ongoing review of 

economic conditions in 
main markets to analyse 
effects on customer 
disposable income. 

Thresholds for spend and 
affordability checks to be 
reviewed periodically.

Review of retail colleague 
pay in line with changing 
economic conditions.

Maintain current 
processes to manage 
risk

Likely 
(60%)

 S    M    L

No action required to 
manage risk

Likely 
(60%) 

 S    M

Maintain current 
processes to manage 
risk

Likely 
(60%)

 S    M    L

Maintain current 
processes to manage 
risk

Maintain current 
processes to manage 
risk

Very likely  
(80%)

 S    M Use previous situations 

e.g., COVID-19 as a proxy 
for modelling potential 
impact. Other options to 
be reviewed as part of the 
Planet pillar of the ESG 
framework.

RISK

IMPACT/OPPORTUNITY

TEMPORARY 
INCREASES TO 
THE COST OF 
LIVING 
DURING THE 
TRANSITION TO 
LOW-CARBON 
TECHNOLOGIES

Economic constraints mean 
customers may have less 
disposable income to spend 
on leisure and gambling 
activities, resulting in a loss 
of revenue for the business. 
Increased risk of vulnerability 
to harmful gambling for 
clients in high-risk groups.

Demand from employees, 
especially those on national 
living wages, for increase 
to wages due to widescale 
increase in cost of living. 

Loss of profit, driven by an 
increase in overhead energy 
costs (commercial and 
domestic) and concerns 
around energy security 
issues (e.g. restricted periods 
of energy use/blackouts) 
affecting service delivery, 
and client access to services, 
especially at LBOs. 

Opportunity: Long-term 
energy security within 
localised energy grids from 
renewable energy generation, 
with the potential to stabilise 
market energy prices. 
Opportunity to identify peak 
times for energy consumption 
and aim to reduce this, 
saving costs and lowering 
the carbon footprint of these 
sites.

LEGISLATION 
INTRODUCED 
TO PLACE 
A BAN ON 
FOSSIL FUEL 
USE FOR FUEL 
AND ENERGY 
GENERATION 
AND 
INTRODUCTION 
OF LEGISLATION 
TO FAVOUR 
RENEWABLE 
ENERGY 
GENERATION

REQUIREMENT 
TO SWITCH 
ALL SITES 
UNDER 888’S 
CONTROL ONTO 
RENEWABLE 
ENERGY DUE 
TO MARKET/
STAKEHOLDER 
PRESSURE 
AND TO MEET 
PLEDGED 
CARBON 
REDUCTION 
AND NET ZERO 
TARGETS

Transition to green energy for 
global sites can be difficult 
due to limited infrastructure in 
place, and often comes at a 
higher overhead cost.

2-3

Very likely 
(80%)

 S    M

Maintain current 
processes to manage 
risk

Renewable energy is 
sourced where possible 
globally through power 
purchase agreements.

Longer-term strategy to 
be reviewed as part of the 
Planet pillar of the ESG 
framework.

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THE IMPACT OF IDENTIFIED CLIMATE-RELATED RISKS AND OPPORTUNITIES ON OUR BUSINESS

Through wider strategy measures to drive energy efficiency and our transition plan, we have already started to reduce our exposure to 
some of the material transition risks. 

Overall, our priorities in transitioning to a low-carbon economy are to focus on addressing the identified transitional risks across operations, 
reducing our global carbon footprint, assessing the efficiency of resources, and improving the efficiency with which energy is used. A high-
level view of the impact of climate-related issues across our strategy and businesses is provided below. Our senior management will review 
the opportunities for mitigating the impacts of the risks identified in the climate-related scenario analysis, particularly those deemed to be 
of significant risk. 

Summary of the impact of climate-related issues on the Group’s strategy and businesses

CATEGORY

IMPACT ON STRATEGY AND BUSINESSES

PRODUCTS AND 
SERVICES

SUPPLY CHAIN AND 
VALUE CHAIN

OPERATIONS

We provide entertainment to our customers through a service model, with the majority of our interactions 
taking place online. As a result, our core digital product offering has a low environmental impact. We strive 
to reduce GHG emissions from our offices, Licensed Betting Offices and data centres; changes to our core 
product offering as part of a transition to a low-carbon economy are not being considered. Likewise, we 
are not planning any research and development of low-carbon products/services is not currently being 
considered. The potential impact on our services is outlined in the scenario results earlier in this chapter 
along with the relevant mitigations. 

The transition risks identified by the scenario analysis in a low-carbon economy will also be faced by our 
business’s supply chain and wider value chain, which may lead to increases in prices and further cost 
increases. The importance of the supplier engagement activities and engaging with others in the value 
chain is key during the transition and discussed in the transition plan. 

To manage exposure in the 3-4°C scenario where physical risk dominates, our priority is to focus on 
actions to preserve the continuity of the business should any of the material physical risks materialise. The 
impact on operations and location of facilities will need to be reviewed in response to the coastal flooding 
risk identified, and a mapping exercise undertaken to assess this risk and consideration given to changing 
site locations if required. 

ACQUISITIONS OR 
DIVESTMENTS AND 
ACCESS TO CAPITAL

The climate-related risks and opportunities identified by the scenario analysis will be considered during 
any future acquisitions, divestments, or access to capital decisions made as part of the ESG Committee of 
the Board’s overall decision-making process.

We need to undertake further work to fully integrate the outputs of the scenario analysis into the strategy and financial planning cycles 
moving forward and develop metrics to monitor climate-related risks and potential financial impacts as required. We may look to disclose 
quantitative climate-related scenario analysis outputs in future reporting periods. 

THE RESILIENCE OF OUR STRATEGY TO CLIMATE CHANGE CONSIDERING DIFFERENT CLIMATE-RELATED SCENARIOS

The Group’s ESG strategy is validated annually by the Board and periodically by the ESG Committee of the Board to ensure it remains 
relevant and resilient to the changing requirements of the sector and the wider climate. Due to the dynamic nature of the economy and 
climate change, scenario analysis will be reperformed every three years or after any material business changes, in line with guidance 
from the Department for Business, Energy and Industrial Strategy. Elements of the strategy may be refreshed earlier if there are significant 
changes in the external or internal environment. 

We believe our net zero plan supports the resilience of the business to the varying climate change scenarios considered. We realise we 
have more work to do and we need to continue to evolve to meet the recommendations of the TCFD and prepare for other future ESG and 
climate-related disclosures.

FUTURE PRIORITIES

In 2024, we may complete the following work on our climate strategy to further enhance and increase the quality of TCFD disclosures:

•  Utilise the scenario analysis to inform our strategy and financial planning, including developing detailed assessments of the potential 

costs if the risks were to occur.

•  Climate change risk mitigation and adaptation strategies will be developed, whilst also considering policies that take advantage of any 

opportunities identified.

•  Consider different lenses to our scenario analysis looking at the different business models and locations across our business.

In the longer term, a more detailed quantitative scenario analysis approach will be developed to enhance future TCFD reporting 
disclosures.

170

888 HOLDINGS PLC 
RISK MANAGEMENT 

Climate change has been integrated into our risk management framework and the processes for identifying, assessing, and managing 
climate-related risks are detailed below. 

As part of our risk management procedures, the Board takes account of the significance of environmental matters to our business. The 
Board factors into the risk assessment impact, likelihood, and appetite considerations, and risk is managed in the context of the Board’s 
overall risk appetite. Business risks are identified, assessed, managed, monitored, and reported in accordance with the Risk Management 
Policy. As part of this process, our teams are advised on emerging regulatory risks. Our teams also identify climate-related risks and 
opportunities, and these issues are cascaded upwards by representatives from around the business for discussion at the ESG Forum.

Our business has evolved its approach to risk in recent years, with climate and ESG risks now included on the wider business’s risk register 
in the same format as other key business risks. We will continue to examine our climate and ESG risks and will consider re-running scenario 
analysis workshops in 2024.

FUTURE PRIORITIES 

Throughout 2024, we will continue to develop the climate risk management processes and may consider the following actions:

•  Re-run scenario analysis to ensure the accurate capturing of risk to the business
•  Consider wider ESG risks to the business outside of climate risks identified previously
•  The climate-related risks will be reviewed on a regular basis to ensure they are up to date with the most recent scientific understanding 

and legislative requirements.

METRICS AND TARGETS

The data for the Group’s climate-related metrics and targets and its streamlined energy and carbon reporting requirements are set out on 
the following pages.

MONITORING OUR PROGRESS — TCFD CROSS-INDUSTRY CLIMATE-RELATED METRICS AND TARGETS

We continually review our climate metrics and targets to ensure the underlying data is accurate and complete, and to ensure the metrics 
are providing the information the business and stakeholders need to monitor performance and review our progress. The table below 
outlines our approach and progress with the TCFD cross-industry metrics.

OUR APPROACH AND PROGRESS WITH THE TCFD CROSS-INDUSTRY METRICS

TCFD CROSS-INDUSTRY 
METRIC CATEGORY

888’S APPROACH

GHG EMISSIONS 

Metrics
Our absolute GHG emissions and emissions 
intensity ratios are found on pages 173 and 174. The 
methodology for calculating the GHG emissions is 
also contained within this section. 

Our climate targets

Net zero target (Scope 1 and 2) by 2030 

Net zero target (Scope 3) by 2035

2023 PROGRESS AND FUTURE PRIORITIES

In 2023 significant work was undertaken to re-
baseline our emissions as a combined Group. 2023 
will now be our baseline for all reporting of progress 
to net zero.

Year on year our emissions increased 31% across 
our full value chain due to this re-baselining and 
the move to a different methodology. Our scope 
1 and 2 emissions dropped by 6%. Our scope 3 
emissions increased by 33%, primarily due to the 
new methodology used to compile these numbers.

Environmental metrics and targets
We track these metrics internally but have yet to 
report these outside the wider business. In 2024 
we will consider how best to evolve our external 
reporting in this area. The onboarding of the 
Normative platform has significantly enhanced our 
reporting capabilities in this area which gives the 
Group a strong platform to enhance disclosures. 

TRANSITION RISKS

Scenario analysis was completed in 2022, which 
identified three material transition risks, including: 

Priority 1 of the transition plan will reduce our 
exposure to regulatory transition risks. 

•  Regulations being introduced to place a ban on 
fossil fuels and/or the introduction of legislation 
to favour renewable energy generation; and 

•  Economic constraints in a low-carbon economy 
may result in customers having less disposable 
income to spend on leisure and gambling 
activities.

Following the scenario analysis, and as the 
transition plan develops, we will review the 
appropriateness of developing future metrics 
surrounding the amount and extent of the business 
activities vulnerable to transition risks.

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TCFD CROSS-INDUSTRY 
METRIC CATEGORY

888’S APPROACH

PHYSICAL RISKS

Scenario analysis was completed in 2022, which 
identified three material physical risks. 

One of the physical risks related to coastal flooding 
driven by sea level rise.

2023 PROGRESS AND FUTURE PRIORITIES

Following the scenario analysis and as our 
transition plan develops, we will review the 
appropriateness of developing future metrics 
surrounding the amount and extent of the business 
activities vulnerable to physical risks. 

CLIMATE-RELATED 
OPPORTUNITIES

Scenario analysis was completed in 2022, which 
identified material climate-related opportunities, 
including:

•  reducing emissions from employee commuting; 

and

•  energy efficiency and long-term energy security 

from renewable energy generation.

Long-term power purchase agreements were 
secured in the UK for our retail estate in 2023. We 
continue to look for opportunities to drive efficiency 
of spend and also long-term security of renewables 
across the Group. We have made good progress 
rolling out smart meters across the UK retail estate 
and will consider how we can continue this rollout 
in 2024.

CAPITAL DEPLOYMENT

The ESG Committee of the Board will review and 
approve the expected cost of delivering on the 
Group’s decarbonisation ambitions over time, 
which is likely to be the biggest climate-related 
requirement for capital deployment.

INTERNAL CARBON 
PRICES

EXECUTIVE 
REMUNERATION

An internal carbon price has not been adopted 
by the Group to date as the focus has been 
on integrating the William Hill business and 
implementing the three priority initiatives to reduce 
GHG emissions. 

The ESG Committee of the Board reviews the 
implementation of the ESG strategy and considers 
the extent to which additional ESG metrics and 
targets (including climate) should be incorporated 
into executive remuneration. 

We are considering the financial plans for our 
decarbonisation ambitions and whether to develop 
a long-term green energy strategy and budget, 
to ensure investment in renewable energy is 
maintained. The Group will consider whether any 
further metrics and targets for capital deployment 
are required in future reporting periods.

In 2024, we will continue to review and evaluate 
whether the use of internal carbon prices would be 
appropriate to assist to incentivise decarbonisation 
across our operation.

Emission reduction targets were a part of our 
executive and colleague bonus structure in 2023 
and will remain a key part of our remuneration plan 
in 2024.

172

888 HOLDINGS PLCCLIMATE REPORTING — GHG EMISSIONS (TCFD REPORTING)
Data presentation
In 2023 we have completed a re-baselining exercise following the purchase of the William Hill business, merging our data sources into 
one single source of truth for the newly enlarged Group. Previously, multiple methodologies were used for the individual businesses so 
harmonising our data processes was an important step for the Group. We have now switched to using the Normative carbon accounting 
platform. Utilising their methodology, our emissions are now based on 80% spend data utilise Environmentally-Extended Input Output 
(EEIO) models (source primarily Exiobase v3.8.2). The remaining data is covered by activity data, which relates mainly with utility data 
(sources include: DESZN (previously DEFRA), AIB and IEA). These models and databases are utilised in line with the Greenhouse Gas 
Protocol but variances can exist. We believe this re-baselining exercise has been undertaken cautiously and gives the Group a strong 
platform to build on in future years. In 2024 we will engage with our key suppliers to accurately represent our share of their emissions in 
future reporting and collaborate to decrease their emissions and therefore our own Scope 3 numbers.

A summary of our performance across the three Scopes this year is as follows:

•  Scope 1 (Data source: DESZN, previously DEFRA): saw a slight decrease in kWh consumption but a significant increase due to a new 

fugitive emissions methodology and reclassified heating data from Scope 2

•  Scope 2 (Data source: IEA/AIB): Despite a slight decrease in total kWh consumption and emissions (location and market-based), Scope 
2 emissions decreased further due to reclassified heating data now reported under Scope 1, while renewable energy usage remained 
constant.

•  Scope 3 (Data source: Exiobase v3.8.2): As discussed previously our figures have increased year on year due to the change in 

methodology and move to a new supplier. We believe this gives us a strong platform for future years and significantly simplifies our data 
processing as one, larger organisation. Updates on areas with significant change:
 – Purchased goods and services: High variance due to new databases and classification system, increased supplier engagement 

planned for accuracy. (Spend data)

 – Capital goods: Merged with purchased goods and services due to data overlap. (Emissions reported in Category 1)
 – Fuel and energy: Linked to Scope 1 & 2 kWh changes, follows UK government dataset. (Activity data)
 – Waste: New waste data has been added, spend added to purchased goods and services per best practices. (Activity data)
 – Employee commuting: New methodology with sampling of colleague data utilised, considers WFH emissions, future efforts aim for 

better representation of colleagues across the globe. (Activity data)
 – Downstream leased assets: All site emissions included in Scopes 1 & 2.
 – Investments: Data used, future alignment with PCAF planned.

All figures are reported under the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard. The calculation methodology 
for GHG emissions is outlined above.

OUR NET ZERO TARGETS AND ABSOLUTE GHG EMISSIONS

Scope

Scope 1 

Scope 2 (market-based) 

Total Scope 1-2 (market-based)

Scope 2 (location-based) 

Scope 3 

Total emissions (market based)

Targets

Net zero by 2030: achieve 80% reduction 
in Total Scope 1 & 2 from 2023 baseline 
(market-based) 

Net Zero by 2035: using the ‘80 by 60’ 
strategy 

Targets for the enlarged 888 Group  
to be re-baselined in FY23 

FY23 
Global
emissions
(tCO2e)A
1,362

2,333

3,695

12,536

FY22
Global
emissions
(tCO2e)A
975

2,966

3941

14,128

125, 327

94,249

FY22/23
% change

+40%

-21%

-6%

-11.26%

+33%

129,022

98,191

+31%

A  For true comparison we have included a full year of William Hill’s emissions for 2022, previously published numbers included only six months due to the 

business being acquired in mid-year 2022.

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OUR SCOPE 3 EMISSIONS PER CATEGORY 

Scope 3 Category

Category
Purchased goods and services
Investments
Fuel- and energy-related activities
Employee commuting
Business travel
Upstream transportation and distribution
Waste generated in operations
Capital goods
Downstream leased assets
Total

FY22 
Global emissions
(tCO2e)
2022A
79,359
2,039
1,144
3,630
2,238
3668
217
1,846
107
94,249

FY23 
Global emissions
(tCO2e)
2023
102,723
3,179
3,499
10,656
2,655
2,244
371
0
0
125,327

% of 
Total Scope 3
emissions

% of total scope 3
81.96%
2.54%
2.79%
8.50%
2.12%
1.79%
0.30%
0.00%
-100%

A  For true comparison we have included a full year of William Hill’s emissions for 2022, previously published numbers included only six months due to the 

business being acquired in mid-year 2022.

STREAMLINED ENERGY AND CARBON REPORTING REQUIREMENTS (SECR)

The Group’s Streamlined Energy and Carbon Reporting requirements (SECR) are shown in the table below. The methodology used is the 
GHG Protocol. The energy and carbon reports are aligned with the boundaries of the financial statements. We continue to drive ongoing 
improvements around energy efficiency around the business, building on the significant progress of securing long-term renewable power 
purchase agreements and from the first wave of rolling out smart meters across our UK retail estate.

INTENSITY RATIO

We will report our emissions intensity ratios in the following areas:

•  GHG emissions per headcount (tCO2e/employee);
•  emissions per turnover in USD (tCO2e/US £m); 

OUR GLOBAL ENERGY AND GHG EMISSIONS INTENSITY RATIOS 

Corporate metric/year

Global energy consumption (kWh)
Revenue
Scope 1 emissions (tCO2e)
Scope 2 emissions (location based) (tCO2e)
Total Scope 1 and 2 emissions (tCO2e)
Emissions per turnover tCO2 ratio
Emissions per headcount tCO2e/employee ratio
Total headcount

ENVIRONMENTAL INITIATIVES 

2023
Parameter amount

52,090,026
£1,710m
1362
2333
3695
2.16
0.325

11,366

We have focused on reducing waste, water usage and plastic across our operations. In 2024, the Group will review the appropriateness of 
disclosing wider environmental metrics and targets to track performance.

Our key wider environmental initiatives in 2023:
•  Renewable energy: Given the size of our retail estate in the UK, switching to renewable energy has made a big difference to our 

emissions. In 2023 we secured a long-term power purchase agreement for renewable energy in the UK, securing consistent pricing and 
long-term access.

•  Smart meters: As detailed in the ESG section of the report, smart meters have made a big difference to energy consumption in our retail 
estate. This has driven efficiencies in numerous ways, for example by identifying outlier shops that have not been following the correct 
shutdown procedures overnight leading to unnecessary energy usage.

•  Carbon offsets: We used a small amount of offsetting in 2023, investing in projects preventing deforestation in Guatemala, Congo and 
Cambodia. This offset 2,000 tonnes of carbon across the three projects. These projects meet the Verified Carbon Standard and their 
references are VCS 1622, 934 and 1748.

174

888 HOLDINGS PLCCLIMATE SCENARIO ANALYSIS METHODOLOGY (TCFD REPORTING)

We performed climate-related scenario analysis for the first time last year under the guidance of external advisors and the methodology 
used is outlined below. We recognise that the risks involved in climate change are ever evolving and developing so we may look to 
undertake further scenario analysis in 2024.

The scenario analysis was completed in line with recommendations published by the TCFD and aligns closely with ISO 14091 (2021) and 
other publicly available resources. A qualitative approach was used and the level of action required to respond to the risk was identified. 
This approach was used to ensure that a clear narrative around the scenarios and the associated risks was developed first before 
attempting extensive quantification, which without the former may have been arbitrary. The key features of the climate scenarios are 
detailed on pages 167 and 168 and the results of the scenario analysis are shown in the TCFD Report on page 169.

LIMITATIONS OF THE SCENARIO ANALYSIS PROCESS

The following limitations were identified during the prior year’s scenario analysis process:

•  The definition of likelihood is assigned based on qualitative (opinions using scientific understanding of climate change and timescales) 

rather than quantitative aspects. This may allow for inconsistencies in determining likelihood, which is subsequently used to rank risks by 
materiality. When revisiting scenario analysis in the future other variables in place of ‘likelihood’ could be used to assign materiality such 
as ‘impact on company objectives vs level of action required’.

•  The scenarios are built around published climate models, reports, and other resources. There are limitations within the climate models 

themselves and the narrative these generate due to the high levels of scientific uncertainties embedded into climate change.
•  The scenario analysis considers three time horizons, one of which (short) is only up to 5 years. Company strategy is often built 

around short time horizons (financial forecasts and company objectives etc.) rather than long time horizons (e.g. up to 2050) due to 
increased uncertainty. Considering long time horizons is often unfamiliar and uncomfortable for organisations but is a requirement when 
considering impacts of climate change. This should be an area for improvement when reviewing climate scenario analysis in the future 
and 888 should begin to consider a wider range of time horizons.

175

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

ESG SUPPLEMENTARY INFORMATION

SUPPLEMENTARY PEOPLE DATA

Metric description

Average amount spent per FTE on training and development
Average hours per FTE of training and development
Hours volunteered
Average hiring cost per FTE

Gender data:

Women on the Board as at 31 December 2023

KPI

£130.51
16.53
3171.5
£707.93

Number 
of Board 
members

Percentage of 
the Board

Number of 
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair)

Number in 
executive 
management 
as at 31 
December 
2023 

Number 
in senior 
management 
as at 31 
December 
2023

Percentage 
in executive 
management 

Percentage 
in senior 
management

4
3

57%
43%

2
1

10
1*

91%
9%

43
25

63%
37%

Men
Women

*   Includes Company Secretary

% Women in company

Female
Male

% Women in Tech (Product & Tech Business Unit)

Female
Male

% of women in STEM-related position (Product & Tech Business Unit/Total HC)

12%

Location data:

Breakdown of employees by segment

Retail
Online and corporate

Overall

Ethnic background reporting as at 31 December 2023

5,251
6,085

11,336

297
1,077

1,374

46.32%
53.68%

21.62%
78.38%

6,678
4,658

11,336

Number of  

Board members

Percentage of  

Board members

Number of senior 
positions on the Board 
(CEO, CFO, SID, Chair)

7

100%

3

Number in senior 
management 
(executive committee 
and their direct 
reports

Percentage in 
senior management 
(executive committee 
and their direct 
reports)

65
3
2

2
1

89%
4%
3%

3%
1%

White British or other white 
(including minority-white groups)
Mixed/multiple ethnic groups
Asian/Asian British
Black/African/Caribbean/Black 
British
Not specified/prefer not to say

176

888 HOLDINGS PLCESG SUPPLEMENTARY INFORMATION CONTINUED

Breakdown of workforce by age

Age group
18-24
25-34
35-44
45-54
55-64
65+

Overall

Breakdown of employees by contract type

Full time
Part time

Contractors

Breakdown of contractors, agency workers, franchise workers and third-party employed staff

Total number of new hires 

Still active (Dec-23)
Inactive (Dec-23)

Total

Internal moves filled vacancies 

Total employee turnover rate

Overall:
Volume roles:
Non-volume roles:

Voluntary employee turnover rate

Overall:
Volume roles:
Non-volume roles:

Employee engagement coverage : Coverage: 100%; Response rate: 88%

% employees who are in receipt of an engagement survey, Aggregated Peakon response rate

Employee engagement rate (ENPS): eNPS — Company Overall: 11; UK Retail: 5; Non Retail: 19

eNPS for question 'How likely is it that you would recommend 888 William Hill as a place to work?'

Headcount
1,591
3,960
2,812
1,519
1,180
274

11,336

6,676
4,660

138

2,598
1,076

3,674

358

35.99%
40.76%
24.78%

32.56%
37.62%
17.31%

177

ANNUAL REPORT & ACCOUNTS 2023STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

SUPPLEMENTARY INFORMATION

SHAREHOLDER INFORMATION

EXTERNAL AUDITORS 
Ernst & Young LLP 
1 More London Place 
London  
SE1 2AF  
UK

EY Limited 
PO Box 191 Regal House 
Queensway 
Gibraltar 

CORPORATE BROKERS 

Jefferies International Limited 

J.P. Morgan

LEGAL ADVISERS 
Latham & Watkins 
99 Bishopsgate 
London  
EC2M 3XF  
UK 

Hassans 
57/63 Line Wall Road 
Gibraltar 

Herzog Fox Neeman 
Asia House  
4 Weizman Street 
Tel Aviv  
Israel 64239 

COMPANY SECRETARY 

The company secretary is Elizabeth Bisby. 

Email:  
corporate.secretary@888holdings.com 

Strait Secretaries Limited 
57/63 Line Wall Road Gibraltar

SHAREHOLDER SERVICES 

All enquiries relating to Ordinary Shares, 
Depository Interests, dividends and  
changes of address should be directed  
to the Group’s Transfer Agent: 

Link Group
The Registry  
34 Beckenham Road 
Beckenham  
Kent 
BR3 4TU 
UK 

Tel: 0371 664 0300 
Email:  
shareholderenquiries@linkgroup.co.uk 

www.signalshares.com 

PRINCIPAL BANKERS 
Barclays Bank Plc
1 Churchill Place 
London  
E14 5HP  
UK

COMPANY INFORMATION

REGISTERED OFFICE 
888 Holdings Plc 
Suite 601/701 Europort 
Europort Road  
Gibraltar 

Tel: +35020049800 

888 Holdings Plc 
1 Bedford Avenue  
London  
WC1B 3AU

FURTHER INFORMATION 

Further information about the Group 
can be found on our corporate website: 
corporate.888.com

To contact the Investor Relations team email: 
ir@888holdings.com 

To contact the company secretary email: 
corporate.secretary@888holdings.com

178

888 HOLDINGS PLCDESIGN AND PRODUCTION
www.carrkamasa.co.uk