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888 · LSE Communication Services
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FY2011 Annual Report · 888
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Annual Report & Accounts 2011
03

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888 Holdings plc  Annual Report & Accounts 2011

Welcome to 888 one of the world’s most 
popular online gaming entertainment and 
solutions providers.

888 is one of the world’s most popular online gaming entertainment companies

888 is a global gaming entertainment destination, with localised offerings providing 
players the games they want in the language they speak with significant functionality  
and interactivity.

The 888 gaming experience is now available in 19 languages to over 150 countries and 
provides something for players of all abilities. Our highly sophisticated marketing suite of 
tools identifies the best way to target people with the offering that will be of most interest 
to them.

Dragonfish, 888’s standalone business to business arm, continues to offer clients a best in 
class Total Gaming Services solution. The quality of the offering, coupled with a refocus of 
this business has given us a strong position in which to enter newly regulating jurisdictions.

888 is a leader in corporate responsibility, with specialist websites dedicated to both 
responsible gaming and corporate responsibility so that customers can play in a safe and 
secure environment.

Enjoy casino

04

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888 Holdings plc  Annual Report & Accounts 201021273-04  10/04/2012 Proof 20350

300

250

200

150

100

50

0

80

70

60

50

40

30

20

10

0

www.888holdingsplc.com

Highlights

300

250

200

150

100

50

0

60

50

40

30

20

10

0

Revenue 

Revenue — B2C

Revenue — B2B

331

262

50

40

30

20

10

0

284

222

150

120

90

60

30

0

47

40

Revenue — B2C 
Casino

148

117

2010

2011 

2010

2011 

2010

2011 

2010

2011 

up 26%*
US$ million

up 28%
US$ million

up 16%
US$ million

up 27%
US$ million

Revenue — B2C
Poker

Revenue — B2C
Bingo

EBITDA1

Real money registered 
customer accounts2

61

38

60

50

40

30

20

10

0

50

54

12

10

8

6

4

2

0

29

56

10.6

8.7

2010

2011 

2010

2011 

2010

2011 

2010

2011 

up 58%
US$ million

up 8%
US$ million

up 94%
US$ million

up 22%
million

* Percentages are calculated on actual figures.
1  Excluding share benefit charges of US$2.4 million (2010: US$2.3 million), goodwill impairment charges of US$20.7 million (H1 2010: nil) and restructuring costs of 

US$4.9 million (2010: US$2.2 million).

2 Casino, Poker and Sport.

Contents
  01   Highlights
  02   Chairman’s Statement
 04   Chief Executive’s Review
  08   Enhanced Business Review

  08   Financial Review
  11   B2C
  15   Dragonfish
  17   Technological Infrastructure
  18   Customer Support and Service
 Regulation and General 
  19  
Regulatory Developments

  22  

 Corporate Social Responsibility/
Responsible Gaming

  25   Risk Report
  26   Board of Directors
  27   Corporate Governance
  31   Directors’ Remuneration Report
  38   Directors’ Report

Independent Auditors’ Report

  41  
  43   Consolidated Income Statement
  44   Consolidated Statement of Comprehensive Income
  45   Consolidated Balance Sheet
  46   Consolidated Statement of Changes in Equity
  47   Consolidated Statement of Cash Flows
  48   Notes to the Consolidated Financial Statements
  82   Company Balance Sheet
  83   Company Statement of Changes in Equity
  84   Company Statement of Cash Flows
  85   Notes to the Company Financial Statements
  87   Shareholder Information

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Chairman’s Statement 

2011 has been a year of significant change, both for 888 as 

We have refocused the business and, in doing so, created a 

a business and in the ever-shifting landscape in which we 

strong and sustainable base for long-term growth.  

operate. Changes made to the focus of the business and 

By continuing our customer-centric approach and offering 

ongoing improvements to our market-leading offering, 

innovative products and services that are both exciting and 

have helped to increase player numbers, build revenues and 

relevant, we expect to continue to be successful and deliver 

produce this excellent set of results. European regulation 

benefit to you, our shareholders.

continued apace and there are a number of exciting 

initiatives in the United States seeking to regulate internet 

poker at both a federal and a state level. Which route will 

Financial Results
Group revenue increased significantly by 26% to US$331 

be undertaken and exactly when this will happen remains 

million (2010: US$262 million) driven in the main by the B2C 

unclear, but the wheels are in motion and 888 is positioned 

performance of casino and our stand out poker offering, 

to take advantage of any and all outcomes.

Poker 6. EBITDA* was US$56 million (2010: US$29 million). 

There were a number of changes to the Board and the 

and cash equivalents of which US$45 million represented 

senior management team in the period under review.  
Gigi Levy stepped down as CEO in April and I would like 

liabilities to customers. In February 2012 the Group prepaid 
£20 million of the Wink deferred consideration to reduce 

to thank Gigi for the contribution he made to the business 

interest costs. This resulted in a balance of £3.8 million 

As at 31 December 2011 the Group had US$82 million of cash 

during his tenure. The Board invited Brian Mattingley, our 

payable on 21 May 2012.

Deputy Chairman, to step into a more hands-on role within 

the business to help provide more focus on key areas of 

We will continue to review the dividend policy with a view 

performance and deliver on our immediate objectives, 

to reinstating payment of dividends as appropriate.

following the outstanding achievements of the Group and 

his excellent performance during this period. I am delighted 

that Brian Mattingley has, in March 2012, been appointed 

B2C
As part of our strategic refocus we have concentrated on 

as our full time Chief Executive Officer. I look forward to 

our core product groups of Casino, Poker and Bingo.  

continuing to work closely with him in his new role.

This includes focusing our attention on our B2C customers, 

It was also appropriate to undertake a review of the 

customer service, and a true value-for-money proposition. 

business requirements in terms of personnel and restructure 

This compelling offering, supported by highly successful 

the senior management team. As part of that restructuring, 

targeted marketing campaigns, has resulted in a strong 

we appointed Itai Frieberger as Chief Operating Officer.  

trading performance across our B2C division.

ensuring we deliver a ‘best in class’ product, excellence in 

*  Excluding share benefit charges of US$2.4 million (2010:  

US$2.3 million), goodwill write off US$20.7 million (2010: nil) 
and restructuring costs of US$4.9 million (2010: US$2.2 million).

Itai has a wealth of experience in the online world and 

has spent the last seven years with 888 in various senior 

management roles covering the full spectrum of disciplines 

within our Company.

After the macroeconomic shocks of the previous financial 

year and the business challenges that accompanied them, 

the operating environment for 888 improved during 2011. 

There were also a number of notable strategic achievements 

which we believe will underpin our growth in the coming 

years: the finding of suitability by the Nevada Gaming 

Control Board and the Nevada Gaming Commission 

in respect of our relationship with Caesars Interactive 

Entertainment (Caesars), the significant upgrade to our 

back office systems and the expansion of our agreement 

with Caesars to enter the US market when regulation is 

enacted. In addition the launch of Poker 6 which won 

industry accolades fuelled tremendous growth in our  

poker business.

2

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In July 2011, the Italian regulated market opened for Casino 

following which we launched our own casino offering and 

the Dragonfish-powered casinos of several customers in 

that market.

Dragonfish continued to receive industry accolades and won 

two of the most prestigious awards at the eGaming Review 

B2B Awards: Poker software of the year and Bingo supplier 

of the year.

Board
At the year end one of our Independent Non-Executive 

Directors, Michael Constantine, retired from the Board.  

I would like to express on behalf of the Board and all at  

the Company our appreciation of Michael’s contribution  
to 888 for over five years. We are actively seeking new  

Non-Executive Directors with the experience and skill-set  

to help the Group continue its next phase of growth.

Outlook
2012 is set to be a year of major opportunity for 888, with 

the opening of several newly regulated markets across 

Europe and the US potential. The Group intends to invest in 

these markets in order to establish and build market share 

and, whilst the impacts of regulatory changes are difficult 

to predict, we believe that we have now created a great 

platform for the future and are confident about the Group’s 

full year prospects.

Poker has had an exceptional year, and since the launch of 

our award-winning Poker 6 platform we have significantly 

outperformed the industry. New player recruitment in Poker 

has increased by 77% compared to last year and we now rank 

4th in the global liquidity rankings.

Casino has also enjoyed a strong performance and this year 

we have made a significant investment in our back office 

systems. In July we launched into the newly regulated Italian 

market and have already gained more than 5% market share. 

We also developed an exciting new casino product, casino 

50, which was launched in February 2012.

Whilst the bingo market is maturing we continue to focus 

on our core strengths of product innovation and promotion 

initiatives.

Dragonfish
This year has seen a change of approach as we have 

worked on fewer deals concentrating on those which are 

substantially revenue and profit enhancing.

Richard Kilsby
Chairman

In March 2011 we became the first ever foreign-based 

internet gaming operator to come before the Nevada 

Gaming Control Board and the Nevada Gaming Commission 

when, following a year long process and public hearings, 

they approved the suitability of our commercial relationship 

with Caesars. This enabled us to continue working with 

Caesars, one of America’s pre-eminent gaming groups, in 

the UK. Since the year end we have announced an extension 

of the Caesars agreement to cover the US. This is the first 

strand of our US online strategy and gives us a strong 
platform to develop the US and sign with further potential 

partners. We are amongst the first applicants for the new 

class of licence in Nevada as an internet gaming service 

provider.

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3

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Chief Executive's Review 

Introduction
We have enjoyed a highly successful year of trading driven 

by continuous improvements in our offering, and renewed 

focus on our core strengths, resulting in a 26% increase in 

Group revenue to US$331 million (2010: US$262 million).

First, we will concentrate on our core product groups,  

which are Casino, Poker, Bingo, and to a lesser extent Sport, 

where we depend upon partners to operate a sportsbook 

in a highly competitive market. These products will be 

delivered via our B2C offering and through our Dragonfish 

to B2B clients.

2011 was about going back to basics and I have reiterated  

in this statement our refocused strategy.

From a financial perspective we delivered a record 
performance: EBITDA* reached US$56 million (2010:  
US$29 million) with our EBITDA* margin increasing to 
16.8% (2010: 10.9%). As at 31 December 2011 the Group had 

Second, we will continue to focus our attention on our B2C 

customers, ensuring we deliver a ‘best in class’ product, 

excellence in customer service, and a real value-for-money 

proposition. Our back-office is a key asset of the Company 

and truly world class, ensuring maximum returns on 

investment from our marketing and customer recruitment 

US$82 million of cash and cash equivalents of which US$45 

campaigns, monitoring and improving lifetime value of 

million represented liabilities to customers. On 23 February 
2012 the Group prepaid £20 million of the Wink deferred 

consideration to reduce interest costs. This resulted in a 

balance of £3.8 million payable on 21 May 2012.

our customers whilst fulfilling high standards of social and 
corporate responsibility. Moreover this is done using world 

class fraud detection, player monitoring and excellent CRM 

practices. We will continue to develop this key asset as it is 

a true competitive advantage that benefits both customers 

As online gaming evolves, 888 continues to innovate and 

and clients alike.

change with it. By providing players of all ability with 

a compelling offering, and promoting the offering with 

targeted marketing campaigns, we have grown our active 

B2C casino and poker customer numbers to almost half 

a million — an increase of 69% since Q4 2010. Further 

Third, we have appraised our Dragonfish B2B contracts and 

where they were sub optimal, renegotiated or terminated 

them. We will continue to develop a pipeline of new 

opportunities which will be fewer but have a greater positive 

improvements are in the pipeline, and potential significant 

impact on our revenues and profit.

regulatory opportunities, leaving us very well positioned for 

the future.

Strategy
As I set out in our interim results last August, following a 

review of the business we reaffirmed our commitment to 

maximising revenues and taking the company forward.  

This strategy is made up of a number of key strands.

Fourthly, we will work to improve margins, by maximising 

operational efficiencies and driving volume and where 

necessary cutting costs. There was some impact on the 2011 

results but we have yet to see the full benefit of savings 

made to head count and other operational efficiencies. It is 

our short-term goal to return to levels of margin achieved in 

2009, and then to further improve on these.

*   Excluding share benefit charges of US$2.4 million (2010:  
US$2.3 million), goodwill write off US$20.7 million (2010: nil) 
and restructuring costs of US$4.9 million (2010: US$2.2 million).

4

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Finally, it is a clear strategic imperative that we concentrate 

on locally regulated markets. We view these markets in three 

specific categories which have individual characteristics:

●● Implementational — For example, in Italy and France, 

where regulation has been introduced and we have 

already commenced trading.

●● Formational — As in Spain where governments have 
announced regulation and are working towards a 

framework. Here we will decide on a trading strategy, 

start dialogue with local partners either for B2C or B2B 

tie- ups, and lobby governments in an attempt to assist 

in shaping the framework.

●● Developmental — Where there is a strong indication 
that at some time in the near future, the market will 
open. Here we talk to local enterprise with a view to 

forming partnerships with whom we can jointly explore 

opportunities and attempt to influence the regulatory 

framework; currently we are focusing primarily on 

the USA.

B2C
The B2C offering remains our core area, and the bedrock of 

the success of the business. Performance across the offering 

has been excellent in 2011, with revenue up 28% to US$284 

million (2010: US$222 million), as a result of our focused 

investment in order to provide the best possible customer 

experience, and improved and targeted marketing. We have 

pursued a volume-led strategy, aimed at attracting a large 

number of players through providing an entertaining and 

accessible platform on which customers enjoy playing. The 

strategy has lead to Customer lifetime value preserved over 

time with retention programmes performing well, so that 

churn rate is lower than it has been in the past.

2011 was a phenomenal year for 888’s poker business with 
revenue increasing 58% to US$61 million (2010: US$38 

million). Our Poker 6 platform has transformed our poker 

network and we have risen from 13th to 4th in the global 

liquidity rankings in little over 12 months. In Q4 alone the 

number of active poker customers increased by 58%.

We have already delivered against and realised the benefit 

of this renewed focus. Our focus on driving key product 

areas has significantly increased player sign-ups leading 

to significant growth in volumes. We will continue to focus 

on maximizing the potential of our existing core offering 

augmented with innovations in both product and customer 

interaction and service.

The Poker 6 network is carefully managed. We aim to attract 

players in to enjoy the game which has a more recreational 

feel with players placing smaller initial stakes. We have 

worked hard over the last year on the software suite which 

is dedicated to targeted marketing — almost targeting 

players individually with specific incentives and promotions, 

and we are now reaping the benefits of that investment.

In Casino this ‘smart marketing’ also worked for us, with 

revenues up 27% to US$148 million (2010: US$117 million). 

The success of Casino has been driven both by the highly 

successful marketing campaigns and significant back-

office improvements. Our efforts were recognised with 888 

winning Best Online Casino of the Year at the ICE Totally 

Gaming Awards.

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5

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Chief Executive's Review 

As I said above a key focus for us is newly regulated 

The most significant step this year was the Nevada Gaming 

markets. Our fully localised Casino helps penetration into 

Control Board and the Nevada Gaming Commission 

new markets. We launched into the Italian market in July, 

voting unanimously to grant a finding of suitability of 

with more than 30 games, and with the introduction of the 

the commercial agreement between Caesars Interactive 

first live casino in Italy — Live Dealer on 888. Initial trading 

Entertainment and Dragonfish. This finding, which was 

has been encouraging and we have already achieved more 

the result of a rigorous and lengthy process of scrutiny, 

than 5% market share.

underlines the integrity, sophistication and professionalism 

that the Company maintains as its core tenets of its 

We have just launched a new Casino offering, a state-of-

business model.

the-art platform similar to Poker 6, with a number of new 

features, and we will continue to invest in functionality, 

After the period ended we announced an extension of our 

customisation and localisation of features such as payment 

agreement with Caesars into the US — the first strand of 

methods.

our US strategy. Dragonfish is now in a very strong position 

to explore the potential of the US market. We have a strong 

Bingo is becoming a mature market but we continue to 
hold our own. We added 15 new Instant Games on our 

platform to roll out our cutting edge, turnkey solution to 
other potential partners as the market opens.

Bingo platform including a number of global brands. We 

will continue to invest in new features such as progressive 

jackpots, new games and Mini Games to keep the platform 

People
It’s not just the offering that makes 888 stand out, it is our 

refreshed and relevant.

people. I am a true believer in teamwork and we have a 

fantastic team of people working at 888. There is no doubt 

888sport, while relatively small, is an important part of the 

we have some of the most gifted technological staff in 

customer offering, particularly around significant sporting 

the industry. I would like to take this opportunity to thank 

events which in 2012 will be dominated by the London 

everyone for their hard work this year. The more I get to 

Olympics and football’s Euro 2012.

Dragonfish
This year we undertook a widespread appraisal of the 

Dragonfish business — reviewing existing contracts and 

evaluating the right deals to pursue. Revenue was up 16% 

at US$47 million (2010: US$40 million). As a result we 

know the employees, the more impressed I am with their 

enthusiasm and commitment to the business. It is their 

drive, innovation and effectiveness that has helped deliver 

such a successful year.

Regulation
Regulation of online gaming continued to present both 

also have a more profitable B2B business by successfully 

opportunities and challenges to the Group during 2011, 

renegotiating and terminating suboptimal contracts.

and this is likely to be the case during 2012. A growing 

number of jurisdictions (most notably in Europe) have 

adopted legislation regulating the Group’s business, often 

in widely divergent manners. While regulation in various 

jurisdictions has the effect of providing legal certainty, 

contributing to stability and bolstering the long-term 

value of the Group’s various markets, it is also inevitably 

accompanied by the burden of local taxation and costly 

compliance requirements. The Group continues to remain 

actively engaged in regulatory developments worldwide and 

continues to seek opportunities for growth presented by 

regulation while facing the accompanying challenges.

6

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Two notable regulatory developments that are likely to 

have a significant impact on the Group during 2012 are the 

possible reform of the UK online gaming regime (with the 

imposition of UK gaming duty on foreign operators) and the 

emergence of a US online poker market (initially in Nevada, 

where the Group continues to pioneer the developing online 

market). 888 is investing effort to averting or minimise the 

potentially adverse impact of a UK reform, taking all steps to 

maximise the benefit of the potential for growth presented 

by a regulated US online poker market.

While market liberalisation offers new growth opportunities 

Responsible Gaming
As a global leader in online gaming entertainment, 888 is 

for regulated businesses such as ours it also means 

investment in marketing to position the brand and acquire 

committed to a pro-active policy of corporate and social 

customers. We will continue to invest in regulated markets 

responsibility. Conducting our business responsibly is 
fundamental to our future success and the sustainability 

to secure our future for the long term.

of our business. Our values place the community and 

We continue to exceed our customers’ expectations both 

the customer at the centre of our endeavours. We are 

in terms of offering and service. We will continue to pursue 

constantly exploring new and innovative ways to create 

our strategy of focusing on recreational players and as well 

a caring, responsible gaming environment and to ensure 

as major product enhancements during the year, such as 

under age, addictive or other inappropriate customers 

the launch of our new Casino offering, we will focus on the 

are unable to access our gaming sites. We work closely 

continuous improvement of the customer experience at 

with organisations such as GamCare and Gambling 

every point.

Therapy to enhance the training of our customers support 

representatives.

Current Trading and Outlook
2011 marked a new chapter in 888’s history. We have 

realigned the business to focus on its core strengths under 

a team that is steeped in online gaming. We are more than 

ready to take advantage of liberalisation in the industry and 

we are well positioned to achieve first mover advantage.  

We have a unique position in the US to allow the launch of a 

real money offering promptly in either federal or state based 

once regulation is finalized by gaming authorities.  

Our markets are changing and evolving and we are moving fast 

to ensure we continue to innovate and expand our horizons.

Brian Mattingley*
Chief Executive

*  Brian Mattingley was appointed CEO on 27 March 2012.

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7

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Enhanced Business Review 

FInanCIal REvIEw 

Financial Summary 

Revenue

B2C

 Casino

 Poker

 Bingo

 Emerging Offering

Total B2C

B2B

Revenue
Operating Expenses2,3

Gaming taxes and duties
Research and Development Expenses3

Selling and Marketing Expenses
Administrative Expenses3,4
EBITDA3,4
Exchange Losses and Net Finance Costs

Depreciation and Amortisation

Impairment Charges

Release of Contingent Consideration
Profit Before Tax3,5

Year ended

Year ended

31 December
20111
$ million

31 December
20101
$ million

148.0

60.6

54.0

21.6

284.2

46.9

331.1

108.6

7.3

29.9

102.3

27.5

55.6

(13.1)

(13.0)

(20.7)

4.2

13.0

116.9

38.4

50.1

16.2

221.7

40.4

262.1

97.2

1.4

21.8

91.5

21.6

28.6

(1.2)

(12.3)

—

—

15.1

1   Figures may not cast due to rounding.
2  Excluding depreciation of US$9.0 million (2010: US$8.5 million) and amortisation of US$4.0 million (2010: US$3.8 million).
3   Excluding restructuring costs totalling US$4.9 million (2010: US$2.2 million) US$1.0 million from operating expenses and US$3.9 million from 

administrative expenses (2010: US$1.2 million from operating expenses, US$0.6 million from research and development and US$0.4 million from 
administrative expenses).

4  Excluding share benefit charges of US$2.4 million (2010: US$2.3 million) and impairment charges of US$20.7 million (2010: nil).
5  Excluding share benefit charges of US$2.4 million (2010: US$2.3 million).

888’s Financial position remains strong with cash and cash 

equivalents at year end at US$82 million, out of which 

US$45 million represented liabilities to customers. At the 

year end the Group still had a deferred consideration liability 

of US$37 million relating to the Wink Bingo acquisition. On 

23 February 2012 the Group paid ahead of contractual due 

date £20 million of this liability resulting in a balance of £3.8 

million payable on 21 May 2012.

FInanCIal RESulTS

General
888 delivered record financial performance in 2011: total 

revenue increased 26% to US$331 million (2010: US$262 
million), EBITDA1 increased 94% to US$56 million (2010: 
$29 million) and EBITDA1 margin expanded to 16.8% (2010: 
10.9%). Profit before tax2 was US$13 million (2010: US$15 
million) and basic earnings per share1 was 8.7¢ (2010: 3.7¢). 
Net cash generated from operating activities was US$79 

million (2010: US$16 million).

1   Excluding share benefit charges of US$2.4 million (2010: US$2.3 

million), goodwill impairment charges of US$20.7 million (2010: nil) 
and restructuring costs of US$4.9 million (2010: US$2.2 million).
2   Excluding share benefit charges of US$2.4 million (2010: US$2.3 million) 
and restructuring costs of US$4.9 million (2010: US$2.2 million).

8

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Geographical Segmentation
888’s turnover by geography is set out in the table below. 

Growth was achieved in each of the geographies and UK 
still remains our largest market with 46% of total revenues 

(2010: 49%). Revenue generated in Europe excluding UK has 

also increased this year by 28% driven primarily by poker 

and casino.

Revenue by geographical market:

UK

Europe (excluding UK)

Americas

Rest of world

Total Revenue

Year ended 31 December,

Revenue

2011

US$'000

153,090

124,187

26,488

27,385

331,150

2010

US$'000

127,371

96,759

17,110

20,873

262,113

Expenses
Over the last twelve months, we have continued to invest in 

technological platform and in product adaptation to 

our platforms and our offering as well as investing in newly 

regulated markets. Nevertheless this expense remained at a 

regulated markets.

stable ratio to revenue, at 9.0% (2010: 8.3%).

Operating expenses1, which include mainly employment 
costs and volume-driven expenses such as chargebacks and 

Gaming duties incurred during the year were US$7 million 

(2010: US$1 million), primarily in respect of the activities in 

payment service providers’ commissions, totalled $109 million 

Spain during the second half of the year and Italy from Q4.

(2010: US$97 million) representing a lower proportion to 

revenue of 33% compared to 37% in 2010. Chargebacks ratio 

Marketing expenses during the year were US$102 million 

remained stable at 1.0% (2010: 1.1%) and PSP commissions 

(2010: US$92 million). This was a result of an increased 

ratio increased slightly to 5.9% (2010: 5.5%) as a result of the 

number of high-profile campaigns aimed to drive record 

inclusion of the Mytopia business for the entire year which 

numbers of players to our new offerings. Despite the 

incurs a higher cost proportion than the core business.

increase in marketing spend, marketing ratio reduced to 31% 

in 2011 compared to 35% in 2010, demonstrating enhanced 

Research and development expenses increased in 2011 

marketing efficiency.

to $30 million (2010: $22 million) as we invested in our 

1   Excluding depreciation of US$9 million (2010: US$8.5 million), amortisation of US$4 million (2010: US$ 3.8 million) and restructuring costs of 

US$1 million (2010: US$1.2 million).

9

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In 2011, the Group continued to focus on attracting and 

retaining customers and optimising the recruitment channel 

to cost. During the year, 888’s marketing team recruited 

more than 330,000 new Casino and Poker first time 

EBITDa
EBITDA2 reached a record US$56 million (2010: US$29 
million) representing an increase of 94%. EBITDA2 margin 
increased significantly to 16.8% from 10.9% in 2010.

depositors (“FTDs”).

Administrative expenses1 increased to US$28 million (2010: 
US$22 million). This increase is primarily associated with 

professional expenses arising from regulated markets and 

the refocusing of the B2B business.

Impairment Review — Mytopia
Given the financial performance of Mytopia, the social 

games development business acquired in 2010, a prudent 

accounting decision was taken to fully impair the Mytopia 
goodwill which has resulted in a full impairment charge of 

US$20.7 million.

Share Benefit Charges
Share benefit charges were US$2.9 million (2010: US$2.3 

million). The increase was primarily a result of US$0.5 million 

of accelerated share benefit charges arising on termination 

following the departure of the former Chief executive on 30 

April 2011.

Finance Income
Given the low interest rate environment net interest income 

was US$0.2 million (2010: US$0.2 million).

Finance Expenses
Finance expenses during the year totalled US$13.3 million 

(2010: US$1.5 million). This amount comprises (a) US$3.7 

Taxation
The tax charge for 2011 was US$3.9 million (2010: US$2.7 

million) reflecting the Group’s efficient tax position. Out 

of this amount US$0.9 million (2010: nil) was payable in 

respect of the new corporation tax in Gibraltar.

Earnings Per Share
Basic earnings per share was 0.6¢ in 2011 (2010: 2.3¢). 

Adjusted basic earnings per share excluding share benefit 

charges, restructuring costs, impairment charges and release 
of contingent consideration better reflects the underlying 

performance of the business and assists in providing a 

clearer view of the performance of the Group. Adjusted basic 

earnings per share was 7.4¢ in 2011 (2010: 3.6¢).

Dividend
Given our cash requirements we did not pay a dividend 

in 2011. However we will continue to review the dividend 

policy with a view to reinstate payment of dividends as 

appropriate.

Cash Flow
The Group’s profitability during the year was matched 

by strong cash generation with net cash generated from 

operating activities reaching US$79 million (2010: US$16 

million). This surplus cash was used primarily to pay Wink 

and Mytopia earn-outs at US$ 40 million and US$6 million 

million (2010: nil) interest paid to the Wink bingo vendors 

respectively.

in relation to the deferred consideration, (b) US$3.7 million 

(2010: US$1.1 million) a non cash charge representing the 

difference between the discounted present value and future 

Balance Sheet
The Group’s cash position as at 31 December 2011 was 

nominal value of the Wink deferred consideration, (c) US$1.6 

US$82 million (31 December 2010: US$62 million). Liabilities 

million (2010: nil) representing fair value adjustment in 

respect of the open forward contract entered into in 2011 

in order to hedge the Sterling denominated Wink deferred 

owed to customers were US$45 million (2010: US$35 

million). This increase reflects the natural healthy growth 

of the business in terms of customer numbers and revenue 

consideration following the March 2011 agreement and (d) 

during 2011.

US$4.3 million (2010: US$0.3 million) representing the result 

of closing forward contracts entered into during the year 

aimed to hedge costs which are not denominated in US$ 

(such as ILS, Euro and Sterling) and revaluation of various 

balance sheet assets which are not denominated in US$.

1  Excluding restructuring costs of US$3.9 million (2010: US$0.4 

2  Excluding share benefit charges of US$2.4 million (2010: US$2.3 

million), share benefit charges of US$ 2.4 million (2010: US$2.3 
million) and impairment charges of US$ 20.7 million (2010: nil).

million), goodwill write off US$20.7 million (2010: nil) and 
restructuring costs of US$4.9 million (2010: US$2.2 million).

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B2C
888 is a global gaming entertainment destination, with 

localised offerings providing players the games they want in 

the language they speak. The 888 gaming experience is now 

available in a total of 19 languages to over 150 countries.

Casino
888’s casino offering is a significant growth driver for the 

business, and has benefited from ongoing improvements 

in the customer experience and successful marketing to 

deliver record results.

Our focus has been on player acquisition, and we have been 

very successful in this area. By continuing to offer the best 

possible online gaming experience, we aim to continue to 

drive record player numbers and revenues, while building 

brand loyalty and successfully increasing lifetime value as 

we go forward.

A key way to build this loyalty is by ensuring that the 888 

offering remains at the forefront of the online gaming 

experience. To do so means continuously providing new 

content and innovative ways of playing the games that 

customers want.

The ever-growing portfolio of top notch games offered was 

bolstered through the addition of more than two dozen 

third party games to our suite of casino products. Dedicated 

teams were built to make integration more streamlined as 

we start to release more games into the market. 

Itai Friberger
Chief Operating Officer

Optimisation of the Live platform has seen the introduction of 

additional tables for high rollers and VIPs, more types of games 
(London Roulette with UK dealers, Venetian Roulette with 

Italian dealers, Auto roulette) and an enhanced user interface.

A key focus continues to be newly regulated markets, and 

our fully localised casino helps penetration into these new 

markets. In August, 888 launched in the Italian market, with 

more than 30 games that passed certification by the Italian 

regulator. The introduction of Live Dealer on 888.it was  

the first live casino in Italy. Following increased marketing 

spend in Italy, 888 now enjoys market share of over 5%.  

In 2012, 888 will look to build on this position in Italy, while 

also opening in Spain, which has the potential to be a 

significant market, and a licence has also been applied for to 

offer online gaming in the smaller Danish market.

The first quarter of 2012 saw the launch of our revamped 

casino offering, Casino 50, which reconstructs the casino 

platform to provide an industry leading casino product. 

Utilising state-of-the-art web and design technology, the 

new 888casino software is simpler and faster than ever 

before. From easy tab-based navigation, to opening multiple 

games in parallel, 888casino provides a sleek, smooth 

transition which now includes a higher screen resolution 

and allows a perfect platform for crisp, vibrant graphics 

and clear wide & HD screen viewing. With personalisation 

at the heart of the new design, 888casino allows players to 

create the lobby of their choice and create shortcuts to their 

favourite games. The intuitive features of the new 888casino 

adapt to each individual player, allowing players to play 

online casino ‘their way’.

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In addition, 888 has also entered into the mobile gaming 

We are continually improving our poker offering, and during 

sector with the launch of our first Android application 

the year, we introduced some additional innovative features. 

for 888roulette, and further mobile opportunities are in 

These included PokerCam, a feature that allow players to 

development.

interact via webcam while playing on the 888poker tables, 

and more social features, such as Team-Play and Private 

The success of the 888casino platform was publicly 

Games (where players can personalize their own private 

acknowledged, with 888 winning Best Online Casino  

poker games and invite their friends to join the game).

of the Year at the ICE Totally Gaming Awards.

Poker

The success of 888poker was recognised at awards 

ceremonies, with 888 being awarded the 2011 Poker 

Operator of the Year at the eGaming Review Awards,  

and 888poker being named Best Online Gaming Product  

of the Year at the ICE Totally Gaming Awards.

Bingo

Poker has had an exceptional year, achieving significant 

growth despite a declining online poker market through 

effectively pursuing our strategy of focusing on recreational 

players. The launch of Poker 6 in June 2010 has been 

transformational, and we have reaped the rewards across 2011.

888’s poker offering is now an accepted industry leader. 

It has been a challenging year for 888bingo. The market is 

With an intuitive usability that targets the casual player,  

maturing and is highly competitive. Nonetheless, we saw 

and innovative features that appeal to a broad demographic, 

year on year improvement, as 888 continues to provide 

the increase in number of active customers in 888poker led 

our customers with a first class offering, including regular 

the industry in 2011. With 318,000 active customers in Q4, 

promotions, attractive prizes and a host of interactive features.

this has moved 888poker up to fourth, from thirteenth,  

in the public liquidity rankings.

Instant games remain a key revenue stream, dramatically 

enhancing the gaming experience, customer retention and 

This surge in activity has been the result of constant 

yield. These were embellished throughout 2011 with more than 

investment in our poker strategy to build a platform that 

a dozen new Instant Games launched on the Bingo platform. 

appeals to players of all abilities. 888 has developed a 

Games include brands such as ‘Roland Rat’, progressive 

diverse network in which players can enjoy the game 

jackpots games and Mini Games.

regardless of skill level and offers customized promotions 

and communications targeted for every stage of a 

Other notable features introduced throughout the year 

player's journey. This leads to higher player retention and, 

included enhanced ‘Invite a Friend’ capabilities — whereby 

in turn, increased lifetime value. Poker 6 is a technically 

friends from Facebook, Gmail, Hotmail and social networks  

sophisticated product that can manage a host of activities: 

can be invited to join games — and Side Bets — enabling bingo 

matching marketing campaigns; monitoring product 

players to place a bet on an event that will happen during  

performance and delivering bespoke customer interfaces.

a Bingo game.

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We will continue to launch innovative new products, 

and look for new ways to bring new customers to the 

business. In partnership with Endemol, Big Brother Bingo 

was exclusively launched in the UK at the end of 2011 to 

take advantage of the high-profile Celebrity Big Brother 

series. The performance of this product has been very 

encouraging, with promotions for exclusive Big Brother 

prizes including behind-the-scenes access, task props & VIP 

passes to eviction nights attracting new customer numbers.

Sport
888sports is a small percentage of our total business, but 

is nevertheless important for our customers, particularly at 

the time of significant sporting events, and we will continue 
to invest in this offering in order to drive more revenue and 

improve margins.

In 2011, the focus was on retaining those high value 

customers that have been acquired during recent high-

profile events, and in promoting Casino and Poker to our 

888sports customers via the ability to share wallet across 

888’s core platforms.

Following prominent and successful marketing campaigns, 

the business grew year on year — this is especially pleasing 

as 2010 saw the impact of the FIFA World Cup. With both 

the London Olympics and football’s Euro 2012 taking place 

in the summer and offering significant opportunity for 

growth, marketing activities are being prepared to take 

advantage of these major events.

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13

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Enhanced Business Review 

Marketing and Promotions
The 888 offering provides something for players of all 

abilities and requirements, and our marketing suite identifies 

the best way to target people with the offering that will be 

of most interest to them.

A significant area of investment in 2011 was in back-office 

systems. 888’s marketing suite is now amongst the best 

in the business, and allows us to better target offers and 

promotions. This helped boost conversion ratios and 

allowed marketing campaigns to be more focused. In turn, 

campaigns such as Free Spin and Millionaire were highly 

successful. 

888poker is a different type of destination, and the 
communication of this has been integral to the surge in 

numbers over 2011. Our marketing campaigns reflect the 

focus of our offering, with our Poker advertising targeted 

at the casual player and emphasising the enjoyment factor. 

Shane Warne continues to successfully front our campaigns 

in several parts of the world, and has helped us to begin 

to build on an Ambassador-led marketing strategy as we 

enter into new markets. Using prominent sports players and 

celebrities rather than professional poker players as the face 

of our campaigns presents our brand to a larger audience 

and reinforces 888poker as a recreational, fun destination. 

Our advertisement campaigns and marketing in 2012 

will continue to build on the positioning slogan, ‘We Play 

Different’, as we continue to offer players an entertaining 

poker experience that is unique from our competitors' and 

enjoyable for all players.

In 2011, 888casino executed a very successful marketing 

campaign across several markets, focusing on 365 spins 

to win a million dollar jackpot. To continue to capitalise 

on this success, campaigns in 2012 will continue to build 

strong brand awareness of 888casino as a leading casino 

where players can win big and have fun. With the support 

of innovative, personalised software and a continually 

improving customer communication protocol, customer 

acquisition from these campaigns should see optimum 

conversion with increased player values and retention.

Consistent with our strategy, we continued to invest heavily 

in marketing. Marketing spend in 2011 was larger in absolute 

terms than in 2010, but equalled only 31% of revenue 

compared to 35% in 2010. As our marketing improves and 

becomes more intelligent and targeted, we are achieving dollar 

for dollar growth in terms of marketing spend year on year.

14

Customer Relationship Management
Strong customer relationships are the bedrock of our 

success. Whilst eye-catching promotions help to drive 

customer acquisition, customer retention comes from 

engendering loyalty through building bonds with players. 

This leads to people playing more games, more often, for 

more time.

888’s ongoing commitment to localisation strengthens 

relationships worldwide through speaking to people in their 

language and culture, while the market-leading usage of 

social features and interactivity with players strengthens 

brand loyalty.

As the back-office suite improves, and allows all players to 

use a personalised product, with promotions targeted to 

their requirements, churn rate has reduced across 2011.

Search Engine Optimisation (‘SEO’)
The specialist Search and Web Optimisation Technologies 

(‘SWOT’) team continue to give 888’s websites prominence 

on worldwide search engines, maximising the impact of the 

product offering. Successful use of SWOT has helped to 

drive players to 888 brands, helping customer acquisition 

and ongoing growth.

2012 Focus
We will continue to focus on our core strengths, and build 

on the excellent results achieved in 2011. Following the 

success of Poker 6, our new Casino offering has significant 

potential, and we will invest across our product line in order 

to provide players with cutting-edge games and innovative 

ways in which to play them.

Targeted marketing campaigns will support our products, 

with the aim of attracting and retaining customers, growing 
lifetime value and reducing churn rate. We will also explore 

innovative avenues and ways to play on 888 gaming 

platforms in order to drive growth.

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Dragonfish
Dragonfish, 888’s standalone-business to business arm, 

continues to offer clients a best in class Total Gaming 

Dragonfish further undertook a widespread appraisal of all 

its contracts, and looked to renegotiate or terminate deals 

that did not have the desired effect on the bottom line. The 

pipeline of new opportunities continues to develop towards 

deals that are more enhancing to revenue and profit.

Services solution. The quality of the offering, coupled with 

The strength of the offering, coupled with increased 

a renewed focus has given us a strong position in which to 

marketing efforts by our partners, helped drive revenue up 

enter newly regulating jurisdictions.

16% to a record US$47 million.

In 2011, Dragonfish successfully launched CasinoFlex in Italy 

We were delighted to see Dragonfish’s position as a leading 

in conjunction with some of the most popular established 

B2B provider recognised through the awarding of two of the 

online Italian brands, and focused on future regulated US 

most prestigious awards at the eGaming Review 2011 B2B 

markets by entering discussions with major US partners. In 

Awards — Poker Software of the Year and Bingo Supplier  

January 2012, Dragonfish extended its deal with Caesars 
Interactive Entertainment to include the US.

of the Year.

FREEDOM TO ENTER
NEW MARKETS

CUSTOMISABLE ONLINE GAMING SOLUTIONS.
OPTIMISE YOUR OFFERING, EXPAND YOUR BUSINESS

 RUOY ROF TLIUB 
DLROW ENILNO 

Have you cracked the regulated market yet?

With a breadth of offering unique to Dragonfish, you’ll 
be able to pick from our Total Gaming Services to create 
your own bespoke solution.

You can combine any number of our products and 
services to complement your own, from as little as one 
gaming product with no back office to a full managed 
service. Just choose from our Games & Technology, 

Marketing, Operations and ePayments assets, or go  
for the full white label solution. 

Whatever your needs, Dragonfish provides you  
with flexible gaming solutions to help you capture 
regulated markets.

We’re ready for your online world. The question is,  
are you?

Dragonfish. Total Gaming Services.

www.dragonfishtech.com • sales@dragonfishtech.com 

Technology

Operations

Marketing

ePayments

Casino

Poker

Bingo

Sport

Quickplay

The Total Gaming Services Offering
New entrants to the online gaming market require 

diverse gaming content delivered over a high performing 

technology platform, operational expertise and, above all, 

knowledge of how to leverage their assets and target the 

gaming consumer.

The state-of-the-art Poker 6 platform provides a contemporary 

look and feel for poker clients, with enhanced usability, 

functionality and playability on the tables. The platform is 

a proven success, and has been a driving force behind the 

exceptional performance of 888’s global poker offering.

The casino offering continues to reflect 888’s 14 years 

of experience as a leading online casino operator. This 

enables Dragonfish to provide a suite of games that 

helps its partners’ casino brands appeal to beginners and 

experts alike through the provision of a vast range of 

games, a user-friendly casino lobby with intuitive buttons 

for communicating promotions, tutorials, 24/7 customer 

help, wins and bonuses. In 2011, the successful launch of 

the CasinoFlex modular product specifically designed for 

regulated markets, allowed partners to choose to operate 

their own back-office under their own licence.

The bingo platform achieved an important milestone in 

2011, with the launch of the BingoFlex Modular Platform 

providing full integration with partners’ back-office systems. 

The new platform enables the offering of individual platform 

components to potential partners, and thus significantly 

strengthens the Bingo sales proposition by creating a 

broader spectrum of potential partners.

15

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Enhanced Business Review 

Each of our products is tailored for individual markets, and 

888 is well placed to continue harnessing the many 

can take advantage of multi-platform compatibility.

opportunities that the changing regulatory environment 

With the launch of our exciting new Casino 50 platform, the 

operator was demonstrated in March 2011, with the Nevada 

product offering to clients will remain at the forefront of the 

Gaming Control Board and the Nevada Gaming Commission 

will bring. Our reputation as a trusted, leading international 

online gaming experience.

suitability finding for the commercial relationship between 

Caesars Interactive Entertainment and Dragonfish. This, the 

Our proprietary back-office services continue to be a core 

first deal ever approved between a state-licenced gaming 

part of our proposition. Our partners enjoy the benefits of 

company and a foreign-based Internet gaming operator, 

our industry-leading payment solutions and optimisation 

was a significant development enabling us to continue to 

services, Fraud and Risk Management, Business Analytics, 

work with Caesars to offer support for its UK product.

CRM services and multi-lingual proactive and reactive 

customer operations.

Regulated Markets
Choosing the right partner is critical for success in 

regulated markets, and Dragonfish offers flexible best-

The partnership with Caesars already covered a real-money 

World Series of Poker Casino offering to the UK market and 

a World Series of Poker Free Play Poker site in the United 
States.

of-breed solutions that have been rigorously tested to 

More significantly, in January 2012, the partnership was 

meet the regulatory requirements across the international 

extended into the United States. The first strand of 888’s 

jurisdictions, such as Italy and Spain. We have developed 

US strategy, the agreement will allow the launch of a real 

a methodology which drives our solutions for regulated 

money offering as soon as either Federal or state based 

markets: tracking the new laws through drafting and 

regulation is finalised, upon licencing by gaming authorities.

publication, adapting, testing and certifying our products 

and operations in parallel to the first new licences being 

Dragonfish is in pole position for the US market, and we 

issued. We also have the strength and depth to spread 

have a strong platform on which to roll out our cutting 

our focus across multiple jurisdictions so we maintain our 

edge, turnkey solutions to other potential partners as the 

leading position in all the largest markets as the regulations 

market opens.

take effect. This means that Dragonfish licencees are first 

in line to receive their eGaming licences in newly regulated 

Another notable market in which Dragonfish is well 

territories.

positioned is Italy. Following certification of 888 products 

by the Amministrazione Autonoma dei Monopoli di Stato 

We have also adapted our products to meet the new 

(AAMS), the Italian regulatory authority, we launched 

tax requirements of each market. We provide integral 

our Casino offering into the Italian market in August. The 

tax-compliant acquisition and retention tools, bonuses 

Dragonfish Italian casino offering includes both Download 

and cross-selling that maximise cost-effectiveness for 

and No-Download (Instant Play) clients, with a customized 

our partners while increasing the Lifetime Values of their 

and enhanced proposition presenting the Italian player with 

players.

the most compelling and engaging gaming experience in 

Our track record is second to none and we have already 

clocked up invaluable experience launching hundreds of 

brands on our regulated gaming solutions.

the regulated market.

2012 Focus
Dragonfish will continue to focus on leveraging new 

opportunities in significant newly regulating markets, 

focusing on utilising the compelling offering to sign 

agreements that will enhance revenue and profit.

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TECHnOlOGICal InFRaSTRuCTuRE
888’s success is built on the strength of its technological 

infrastructure, which provides the platform for the cutting-

edge innovation for which we are renowned. The cutting-

edge offering provided for our players, including the ground-

breaking Poker 6, is all a result of the behind-the-scenes 

Other notable improvements to 888’s back-office systems  

in 2011 included:

●● Unified Offering Infrastructure: During 2011, B2C casino, 
poker and sport brands were transferred to the new 

unified offering infrastructure, which includes support  

expertise that is at the heart of 888.

of the new bonus structure.

The right technology for regulated markets
Having the right technology is crucial to operating in newly 

regulated markets, as the platform must be tailored to 

conform to all specific requirements. During H2 2011, 888 

 In addition, the “My Account” site was launched, which 

includes tabs on bonuses and personal details to ensure 

that all customers are able to easily manage their 888 

accounts. More content will be added to this site during 

launched a regulated Casino offering in Italy, both for B2C 

2012.

(888.it) and for B2B partners. In Q4, our platform was 

adjusted to support Gibraltar AML regulation for the .com 
brands.

The ability to quickly make changes to our platform, while 

also ensuring that the customer experience remains at the 

cutting edge of online gaming, stands us in good stead to 

gain market share as new geographies are regulated. Based 

on the changes we made to our gaming systems to comply 

with Italian regulations, in 2012 we will adjust the platform in 

order to launch in Spain.

Subject to successful conclusion of the licencing process 

in Nevada, tentatively expected in 2012, we are perfectly 

●● Gaming Infrastructure Improvements: In order to support 
the growing load on our gaming infrastructure caused 

by the significant increase in player numbers, steps were 

taken in order to improve performance and enable a 

more robust and stable platform.

●● Registration Process Improvements: Optimising the 

usability of the registration process can be a major boost 

to 888, through maximizing the number of deposits 

made from visitors to the site. In 2011, we introduced an 

enhanced registration form with, amongst other things, 

an improved look and feel, more meaningful validations, 

and new password length requirements for increased 

positioned with the required infrastructure and platform 

security.

changes in order to launch.

●● Real Time Segmentation (Queue Manager 

Improvements): During 2011, we added new abilities to 

the Queue Manager tool including the ability to retrieve 

population data based on data mining models, and 

the ability to perform automatic actions (in addition to 

manual actions that are already supported).

●● Affiliate System Improvements: A number of 

improvements to 888's internal Affiliates System were 

introduced during 2011, supporting the growing number 

of affiliates, enhancing reporting capabilities and 

optimising the billing process.

The right technology for our customers
The record numbers of concurrent users on 888 sites in 2011 

demonstrate the robustness of our platform. Preparations 

to serve these incoming users began in Q2, and over the 

course of 2011 the data center was redesigned to improve 

the availability of the network infrastructure in the server 

room and allow for faster installations of new hardware. 

The networking hardware was also reconfigured to improve 

availability and network stability. This was done smoothly and 

ensured that all IT operating parameters were maintained.

The backup software and hardware were also upgraded to 

support the increasing size of data, reduce backup window 

time frame and improve data retention. The updated systems 

and procedures were awarded level 1 PCI Certification in the 

yearly audit performed by the Qualified Security Assessors.

The successful updating of systems meant all service 

level agreement performance parameters were met and 

surpassed.

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Enhanced Business Review 

unique Casino Games
An essential part of 888’s strategy is its focus on the player 

experience. To fulfil this goal a new robust gaming platform 

— the Generic Gaming Platform or GGP was introduced.

888’s GGP offers a simple way to develop or integrate 

Casino games. It is built over existing infrastructure and 

back-office systems and contains a number of games 

engines: core Casino games (like Blackjack and Roulette) 

as well as unique Video Slots. 888 plans to utilise this 

platform to offer unique games in parallel to the already 

well-established games integration channel via the 888 

Integration Platform.

During 2011, a new French Roulette and American Roulette 
was launched over the GGP and we are planning to add a 

number of additional games and unique features during 2012.

GGP supports Flash games, and also new technologies such 

as HTML5. This enables 888Casino to deliver and integrate 

games easily on mobile platforms.

ePayments
The comprehensive Total Payment Services offering 

includes payment processing tailored for local markets, 

fully managed fraud detection and prevention services, and 

customer support.

The ability for players to deposit and withdraw in their local 

currency via their preferred payment option is key to 888’s 

personalisation and localisation of the products offered. In 

2011 we introduced new currencies and seven new payment 

options in key countries.

Fraud prevention was also bolstered through the addition 

of major tools including 3D Secure Code (offered as Verified 

by Visa and MasterCard SecureCode to Visa and MasterCard 

card users respectively), and the payment platform was 

amended to be compliant with those jurisdictions in which  

a new regulatory regime was introduced.

Introducing new features and capabilities in the payment 

platform helped us to better convert customers in the 

cashier. These capabilities allow much shorter login time to 

the system from all over the world, and much more effective 

and reliable ways to process payments.

18

CuSTOMER SuPPORT anD SERvICE

Customer Relationship Management
Strong customer relationships are the bedrock of 888’s 

success, and the Group remains committed to its goal  

of providing the best customer support and service in the 

global online gaming industry.

First class customer support is offered for each of the 

Group’s brands and White Labels via telephone, e-mail 

and chat to customers around the world, in 10 different 

languages. 888’s ongoing commitment to localisation 

strengthens relationships worldwide, through speaking to 

people in their language and cultural context, while the 

market-leading usage of social features and interactivity 

with players strengthens brand loyalty.

The launch of 888.it, a tailor-made product for the newly 

regulated Italian market, in August 2011, marked a milestone 

for 888. To support this venture, a wholly new customer 

support team was recruited and trained to, for the first time, 

handle all aspects of the operation; successfully establishing 

a range of new processes and procedures.

In 2011, 888’s support teams, on average, converted 20% 

of all incoming phone calls and 10% of relevant incoming 

chats to deposits; maintaining this convenient service to 

players and continuing to benefit the business. We see 

the forthcoming expansion of live telephone and chat 

deposit capabilities to our Bingo customers as exciting new 

developments. This feature was launched as a pilot project 

at the end of 2011 and is expected to boost revenues and 

open new marketing opportunities.

The Telemarketing and Proactive Chat Department 

continued to deliver excellent performance as measured 

by the deposits generated by interaction with customers. 

The Department has increased its performance for the 

third successive year in all three key metrics — efficiency, 

productivity and revenue generated.

The implementation of an easy-to-use newly customised 

layout, and improved design of the Online Web Self-Service 

tool, along with the continual evaluation and refinement 

of content, resulted in an increased usage of this tool by 

customers. Improvements helped to reduce customer 

issues while increasing people’s ability to find answers to 
their queries themselves, enabling 888 to further reduce its 

operational expenditure, improve agent efficiency and more 

effectively manage its resources.

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
As a result of well-received amendments to our offering,  

Review forums, customer surveys and feedback analysis 

the overall volume of queries coming in to our support 

assisted in the continual evaluation and refinement of the 

centres decreased by 6% in 2011. This result is especially 

Online Help content. In 2012, we plan to enhance the visual 

pleasing as it was achieved despite the significant increase 

representations of supplied information to reduce textual 

in active casino and poker customers and despite a 20% 

materials, adapting to customer needs and increasing  

increase in B2B Bingo contact volumes.

user satisfaction.

Total contact volumes handled at our Support 
Centres — all B2C/B2B Brands and languages:
2010 contacts handled via phone, e-mail and chat:   960,095

REGulaTIOn anD GEnERal REGulaTORy 
DEvElOPMEnTS
The regulatory framework governing online gaming in 

2011 contacts handled via phone, e-mail and chat: 

900,741

different countries around the world remains as dynamic 

and rapidly evolving as ever. While some jurisdictions 

The main Gibraltar contact centre focuses on providing 

have moved to curtail the activities of online gaming 

support for 888’s principal markets in Europe, Asia Pacific 

sites, many others (including many European jurisdictions 

and Latin America, while the Antiguan contact centre focuses 
on supporting the English speaking markets in Europe, 

and even some US states) are currently contemplating 
liberalisation and regulation of the industry, and several have 

Australia, Asia Pacific and Canada. The fully established 

already taken this route. The Group remains committed to 

contact centre in Romania is providing mainly telemarketing 

monitoring closely and addressing regulatory changes as 

and proactive chat activities in several languages for 888  

they occur, and to fostering, so far as possible, the trend 

and Dragonfish.

towards liberalisation and regulation of online gaming 

throughout the world.

Support teams in all operational locations aim to close the 

majority of issues during the first contact, as exemplified in 

the Service Level Achievement reached in 2011. Throughout 

Eu
As the hopes for pan-European harmonization of online 

the year, we further improved the handling of customer 

gaming laws waned during 2011, a growing number of EU 

interactions by prioritising inbound queries according to 

Member States have introduced (or are in the process of 

customer statuses and specified business priorities.

introducing) local legislation governing the offering of online 

Customer Satisfaction
888 monitors customer satisfaction at key points 

gaming. Several EU Member States are either contemplating 

or have already put in place, a liberalised (or partially 

liberalised) gaming regime: The UK, France, Italy, Spain, 

throughout their lifetime cycle in order to assist 

Denmark, Belgium, Estonia, Greece, Hungary, Romania and 

stakeholders in the Group to identify and understand habits 

others have already adopted a regulatory regime governing 

and expectations of loyal players, as well as to design 

online gaming. Other EU Member States, including Ireland, 

service initiatives and ongoing refresher training based on 

Germany, Bulgaria, the Netherlands, and Sweden are also 

the results.

considering (or are already in the process of) revising their 

gaming laws, possibly to include liberalization of the online 

In 2011, the customary annual study conducted to 

gaming market. The proliferation of varying regulatory 

benchmark 888’s service level within its primary markets 

regimes throughout the EU Internal Market has inevitably 

included English, German and Spanish speaking casino and 

resulted in increased regulatory constraints and compliance 

poker players, as well as English speaking sport customers. 

challenges impacting the Group’s European business.

888 is pleased that, for the third year running, respondents 

from our main language markets gave their highest rating to 

In March 2011, the European Commission published a long-

the level of professionalism of our support representatives.

awaited Green Paper on online gaming. The Green Paper 

launched a public consultation between EU Member States, 

The survey also sought insight into customer awareness and 

EU institutions and other stakeholders regarding the legal 

usage of the Online Self-Help facility available to English, 

and technical challenges arising from the activities of both 

German and Spanish customers. In 2011, 80% of respondents 

“lawful” and “unlawful” online gambling operations. 

were aware of the Online Web Self-Service tool vs. 73% in 

2010. 71% of customers who are aware of the tool reported 

using it.

19

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17Enhanced Business Review 

In this context, rather than strongly advocating 

The regulation of online gaming in Germany continued to be 

harmonization of gaming laws across the EU Internal Market, 

characterized by legal ambiguity and chaos during 2011 and 

the Paper notes the existence of the two regulatory models 

early 2012. The Inter-State Gambling Treaty, struck down 

adopted by EU Member States — a liberalized licencing 

in 2010 by the European Court of Justice, was scheduled 

model and the restrictive national monopoly model. As 

to expire at the end of 2011. At that time, 15 of the German 

with the declaration adopted in late 2010 by the EU Council 

federal states (Lander) (not including the state of Schleswig-

of Ministers, the Green Paper recognizes that the online 

Holstein) extended the treaty by six months to allow for 

gaming market has not been the subject of pan-European 

the adoption of a new treaty (expected to introduce a very 

regulation, indicating that this state of affairs is unlikely to 

limited online sports-betting regime, allowing for no more 

change in the immediate future. The Green Paper highlights 

than 20 licencees). The new treaty awaits the approval 

the need to identify ways in which cooperation between 

of the individual states’ parliaments. In a letter issued by 

national regulatory authorities at EU level will assist Member 

the European Commission in March 2012, the Commission 

States in achieving more effectively the objectives of their 

expressed serious doubts over the compliance of the new 

gambling policy, in line with the principles of the EU internal 

draft treaty with EU law, echoing criticism voiced regarding 

market. 888 responded to the Green Paper consultation 
process by filing a detailed position paper supporting pan-

the previous treaties on earlier drafts of the new treaty. The 
EC indicated that it stood to the Lander to demonstrate how 

European regulation of the industry.

the proposed treaty could be considered compliant with EU 

law (or risk having it struck down as the previous treaty had 

The end of 2011 saw France evaluating the online gaming 

been). This position by the EC is likely to further contribute 

regime put in place by a 2010 law (which introduced 

to the legal uncertainty already characterizing the German 

a licencing regime for online poker, sports betting and 

gaming market.

horserace wagering). It remains unclear whether and to 

what extent this evaluation will lead to amendments of the 

In contrast, the German state of Schleswig-Holstein 

French legal regime, possibly including further liberalization 

introduced its own regulatory and licencing regime for 

of the market, or changes to the tax structure.

online casino games (including poker, but excluding 

Also in 2011, Denmark launched the regulatory regime 

games remain under state monopoly). Despite granting 

established under a 2010 law (after a state aid claim against 

certain advantages to the incumbent land-based gambling 

this regime was rejected by the European Commission). 

operators, the Schleswig-Holstein regime was generally 

Under this new regime, the 888 Group has been issued an 

approved by the European Commission. The licencing 

online gaming licence by the Danish Gambling Commission.

process for online gaming operators was scheduled to begin 

roulette, baccarat and blackjack) and online betting (lottery 

Spain also adopted a new regulatory and licencing regime 

for online gambling during 2011, and issued a time-restricted 

in March 2012, but has been delayed, as secondary legislation 

specifying the technical requirements is yet to be enacted.

call for applications by the end of the year. Following 

There remains a certain degree of legal uncertainty 

national general elections, issuance of licences has been 

surrounding the ability of Schleswig-Holstein licencees 

postponed to 2012, and an overall review of the 2011 regime 

to accept players from throughout Germany. While the 

by the new administration cannot be ruled out. Until 

Schleswig-Holstein law does not prohibit the acceptance 

such time, the Group’s Spanish business continues to be 

of players nation-wide, and while strong legal arguments 

governed by an interim regime put in place by the 2011 law.

are available to support the right of Schleswig-Holstein 

Italy, where the Group holds an online gambling concession, 

introduced new legislation in 2011, expanding the scope of 

licencable online activities, and significantly easing access to 

licencees to operate in such a manner, the issue is likely to 

be the subject of legal debate once the Schleswig-Holstein 

regime has been fully launched.

the market by EU-based operators. The Group has updated 

As part of a broader austerity package, and with the 

its Italian licence concession in accordance with this new 

undisguised aim of generating significant tax revenue from 

legislation. Further expansion of the licencable online 
activities may occur during 2012.

online gaming, Greece adopted a regulatory and licencing 
regime governing online gaming regime during 2011. 

20

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
The new Greek legislation (which has not yet been fully 

Several legislative initiatives at state level seek to regulate intra-

launched) has come under severe criticism due to its 

state online gaming (including in New Jersey, Iowa, Connecticut, 

incompatibility with EU law. This is primarily due to the 

Massachusetts, California, Ohio and Washington D.C.).

fact that applicants for an online gaming licence must be 

established in Greece, locate their gaming infrastructure 

These initiatives come after the State of Nevada implemented, 

and store data in Greece and conduct payment processing 

during 2011, a new regime governing intra-state interactive 

in Greece. The law also subjects applicants to retroactive 

poker. The newly introduced Nevada regime allows licenced 

taxation.

terrestrial gaming operators to offer online poker to patrons in 

Nevada, including through partnership with online operators  

Belgium’s licencing regime for online gaming activities  

in possession of an appropriate service provider licence.  

became effective on February 2012 after a year of “temporary 

The Group has already applied for a licence as an interactive 

test permits” granted to selected operators. Belgian licences 

gaming service provider and manufacturer in Nevada.  

may only be issued to terrestrial operators already operating  

In so doing, the Group continues to pioneer the Nevada online 

a casino or gaming arcade. In addition, servers containing  

gaming market.

(as a minimum) the data pertaining to Belgian operations,  
are to be located in Belgium. For these reasons, the European 

Early in 2012, the New Jersey state legislature began debating 

Commission has declared the Belgian regulatory regime  

a bill seeking to allow the offering of online gaming by Atlantic 

to be incompatible with EU law.

City licencees, possibly through partnerships with established 

online operators.

Hungary also amended its gambling law during 2011 

introducing a limited regulatory regime governing online 

Similar bills are being debated by the state legislatures of 

gaming. The implementation of these new regulatory regimes 

California, Iowa, Mississippi and Hawaii. Under the California 

awaits publication of secondary legislation, and is anticipated 

bill, terrestrial licencees and Indian tribes could obtain an 

during 2012.

online poker licence, pursuant to which they could operate 

through partnership with online operators (subject to the 

In August 2011, Romania adopted secondary legislation 

condition that such operators did not accept wagers from 

necessary to implement the online gaming portion of its 

the United States after 31 December 2006). Similar bills have 

2010 gaming legislation. Though formally in force, the regime 

been proposed in Iowa and Mississippi. In Hawaii a proposed 

established by this legislation has not yet been practically 

bill seeks to establish a single state online gaming operator 

implemented by the Romanian authorities and it is presently 

(monopoly).

unclear when such implementation will commence.

uK
Following a review of the current online gaming licencing 

Other US jurisdictions, including Illinois, Maryland and New 

York, are considering launching online platforms for the sale 

of lottery products. These developments could all present 

regime, the DCMS is considering reforming the existing regime. 

potential business opportunities for the Group, which could act 

In March 2012, the Chancellor of the Exchequer formally 

as service provider to licencees and lottery corporations in the 

announced a consultation process aimed at introducing 

various states.

legislation (in the form of a new Finance Act) which would 

subject all online operators accepting UK customers to UK 

Federal legislation governing online gaming (most likely online 

gaming duty (presently at 15% of Gross Gaming Revenue).  

poker, initially) remains a possibility in 2012. Late 2011 saw 

The announcement explicitly refers to December 2014 as the 

consensus between Senator Harry Reid (longtime supporter 

target date for implementation of the aforementioned reform, 

of online poker legislation) and Senator Jon Kyl (who has 

which would require a change of primary legislation. 

traditionally objected to federal legislation condoning online 

uSa
Late in 2011, the US Department of Justice released a 

poker). This newly formed alliance greatly increases the 

odds in favour of federal legislation regulating online gaming, 

though the complex political landscape resulting from the 

memorandum reversing the Department’s long-standing 
position regarding the scope of the Wire Act. The Department 

2012 general election may impact the likelihood of such 
development during 2012.

of Justice concluded that the Wire Act does not apply to non-

sports betting, and hence does not prohibit the intra-state sale 

online of lottery tickets by licenced state lotteries. 

21

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17Corporate Social Responsibility 

As a global leader in online gaming entertainment, 888 is 

committed to a pro-active policy of corporate and social 

responsibility that reflects the high professional and ethical 

standards we have set for ourselves.

Conducting our business responsibly is fundamental to the 

Community
Community Involvement
888 is committed to supporting both the various local 

communities in which it operates and also the broader 

global community. Our community investment program 

includes cash donations and long-standing community 

future success of 888 and the sustainability of the business. 

involvement in our key areas across the world.

At 888, we understand that our responsible approach is 

both the correct way to do business and one that enhances 

our credibility, thereby supporting the development of the 

business.

Our philosophy
We aim to contribute to the global community in which  

we operate:

●● We sponsor and participate in activities in the 
neighbourhoods in which we live and work.

●● We create collaborative and rewarding work 

In addition, 888 employees are actively involved with the 

local community. In the first part of the year, employees 

in the Gibraltar office volunteered to raise money for the 

Alzheimer's foundation. 

Our employees in the Israel office also continue with their 

long-standing relationship with the national Derech Haetgar 
charity which focuses on enhancing the education of 

disadvantaged teenagers. The program allows volunteers 

to assist with homework and studies by combining fun and 

educational indoor and outdoor activities and workshops 

environments where new ideas can flourish and 

according to various public festivals.

employees can grow.

●● We encourage responsible gaming practices to avoid 
the dangers of problem gambling, and we have taken 

rigorous steps at all our online sites to prevent under-

age gambling.

Our values
At 888 we place the community and the customer at the 

centre of all our endeavours. We are constantly looking at 

new and innovative ways to create a caring, responsible 

gaming environment and to ensure that minors are unable 

to access our games. For any customers who suspect they 

have a problem, our Director of Responsible Gaming and 

our well-trained staff provide individual assistance that is 

As has been the case for the past few years, employees 

in Israel also joined the “Day of Good Will” national 

volunteering organization and for the third year, 888 

employees dedicate this day to host Sudanese kids for  

a day of fun activities.

Charity and our customers
The annual 888 Charity Weekend was hosted on 9-12 

December 2011. For the fifth consecutive year, 888.com 

donated 8% of the house profits during the entire weekend 

from across the business — casino, poker, bingo & sport.  

The charity donations were shared between three well know 

and deserving charities, Breast Cancer Care U.K., Bliss and 

considerate, supportive, and helpful.

Sport Relief.

As well as this general promotion, during the 888 Charity 

Weekend individual brands allowed players to contribute 

more through promotions like 888casino’s Santastic video 

slot, 888poker’s Charity Challenge and 888ladies £200 

Good Cause.

22

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Environment
As an online business 888’s activities have a relatively small 

impact on the environment, but 888 continues to develop its 

Protecting Customers
●● As a responsible, regulated gaming company we 
comply with both the GamCare and the eCOGRA 

commitment to environmental issues:

guidelines.

●● Green IT: Recycling IT: all 888’s redundant IT equipment 
is now recycled. Virtualisation (VDI project): More than 

●● GamCare is the leading authority on the provision of 

counselling, advice and practical help in addressing the 

social impact of gambling in the UK.

120 stations were transformed from a PC to the VDI 

●● eCOGRA ensures that approved online casinos are 

system, enabling us to use less hardware.

properly and transparently monitored to provide player 

●● Energy consumption: Alongside these projects we 

protection.

continuously monitor our energy consumption to help 

●● Our site has links to helping agencies and we have 

us ensure we are being as energy efficient as possible.

placed many safeguards for those who need help with 

●● Recycling: We recycle as much as possible. Paper, 
bottles and cans are collected from all of our sites.
●● Water: We use only ecological detergents in our offices 

and use water saving devices in all our locations.

●● Travel: To minimise the impact of travel on the 

environment we encourage employees to either cycle 

controlling their gaming.

●● Self-assessment test: For gamblers who are worried 
about their gambling habits and want to know more 
about the signs of compulsive gambling,

●● Controlling deposit limits: Should clients feel the need 
to they can control their gambling by self limiting the 

to work and, in certain locations, provide buses for 

amounts they deposit per day, per week or per month.

commuters. We also continue to invest in state-of-the-

●● Self exclusion: A customer can request to be self 

art technology to help meetings occur remotely.

excluded for a chosen period, due to different concerns. 

Responsible gaming
We are constantly creating new and innovative ways to 

Based on internal studies we decided to increase time 

periods available for clients to cool off. Clients can 

choose from six different exclusion periods from one 

create a caring, responsible gaming environment and to 

day to six months. During this period, 888 blocks the 

ensure children are unable to access our gaming sites.

account and no promotional e-mails are sent to the 

client.

888 aims to provide responsible adults with the best 

online gaming entertainment experience. However, we 

In 2011, 888’s Director of CSR and Responsible Gaming 

acknowledge that gaming poses a potential danger to a 

worked with Gambling Therapy and GamCare, aiming 

small minority of people. We continuously train our staff 

to enhance the training of our customer support 

in how to provide a safe gaming experience. Our training 

representatives in order to help them identify potential 

program incorporates methods and techniques to help our 

compulsive players’ profiles and the most effective way  

employees to recognise and take appropriate actions if they 

that they can be helped before a problem arises.

identify compulsive or underage gambling.

Protecting minors
Under-age gambling on our sites is prohibited and 888 

takes the prevention of under-age gaming extremely 

seriously.

Our offering is not designed to attract minors. We make 

every effort to prevent minors from playing on our sites 

and use sophisticated verification systems as well as a third 

party verification supplier to identify and track minors if 

they log into our software. The verification process today 

consists of two verification systems, both 192.com and URU.

We train our staff to be highly sensitive to the possibility of 

underage gambling and make sure we suspend any account 

suspected to be an under-age account.

23

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17Corporate Social Responsibility 

888responsible
Since 2007 a dedicated website, www.888responsible.

Employee Care at 888
888 values its employees’ opinions and conducts regular 

com, has been available, providing information regarding 

pulse checks to gain an understanding regarding employees’ 

all aspects of responsible gaming. The site is available in 

working experiences. This year we conducted an online 

English, French, Spanish and German.

staff opinion survey which included some of the following 

This year we upgraded and expanded the site so that 

‘888 management’. The survey findings proved high levels of 

the content reflects our holistic CSR approach, while the 

employee satisfaction and provided excellent guidelines for 

topics: ‘me as an employee’, ‘my manager’, ‘my team’ and 

updated platform allows for greater flexibility in content 

ongoing efforts.

changes as well as supporting more languages.

united nations Global Compact (unGC)
During 2009 888 entered into in the United Nations  

Global Compact.

The UNGC is the largest global initiative to promote the 

learning and Development
At 888 we invest in our employees’ professional 

development with regular and ongoing training and 

development programs. This year a number of new learning 

opportunities were devised and offered to our employees; 
including an internal learning program: ‘Up2Date with  

social responsibility of businesses. It is a voluntary initiative, 

888’, teaching about our various products and offerings;  

which brings together thousands of businesses across 

a new training initiative for our sales team in Antigua  

more than 100 sectors worldwide. Representatives confirm 

which included new online marketing methods as well as  

their commitment to the UNGC in order to promote ten 

a number of leadership developmental courses including  

universally accepted principles in the field of human rights, 

a new program for General Managers in our Israel office 

workplace standards and anti-corruption.

and a supervisory skills program for Team Leaders in our 

We believe that the activities of 888 are in line with the 

Gibraltar office.

principles of the Global Compact, and it therefore seemed 

All 888 employees receive feedback about their work 

appropriate that we should publicly declare our support and 

performance during the annual talking@888 process. This 

ensure greater exposure to a wider public. By joining the 

year we incorporated an interactive feedback scheme, which 

UN Global Compact we are now in line with an established 

allowed managers to collect feedback online from different 

and globally recognised policy framework of environmental, 

stakeholders across the business, including employee’s 

social, and governance policies and practices.

colleagues and indirect managers. A Company-wide grading 

scale was utilized to allocate scores and feedback sessions 

were then carried out.

24

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Risk Report

The Group operates in a dynamic business environment.  

segmentation is also used to isolate and protect the Group’s 

In addition to the day-to-day commercial risks faced by 

networks and restrict malicious activities. The IT environment 

most enterprises, the online gaming industry faces particular 

is audited by independent auditors, such as PCI DSS security 

challenges in respect of Regulatory risk, Reputational risk, 

audit and eCOGRA audit. These audits ensure proper IT 

Information Technology risk and Taxation risk, each of which 

procedures and a high level of security. In order to ensure 

is detailed below.

Regulatory risk
The regulatory framework of online gaming is dynamic 

systems are protected properly and effectively, external 

security scans and assessments are carried out in a timely 

manner. The Group has a redundant storage solution to 

ensure storage availability and performance. All critical data 

and complex. Change in the regulatory regime in a specific 

is replicated to another storage device for disaster recovery 

jurisdiction could have a material adverse effect on business 

purposes and all data is stored off-site on a daily basis.

volume and financial performance in that jurisdiction.  

A detailed regulatory review is set out in the Regulation and 

In order to minimise dependence on telecommunication 

General Regulatory Developments section above. The Group 

service providers, the Group invests in network infrastructure 

manages its regulatory risk by routinely consulting with legal 
advisors in the jurisdictions where its services are offered or 

redundancies whilst regularly reviewing its service providers. 
The Group has two internet service providers in Gibraltar in 

are accessible, where necessary obtaining formal legal opinions 

order to minimise reliance on one provider.

from local counsel. Furthermore, the Group obtains frequent 

and routine updates regarding changes in the law that may 

As a part of its monitoring system, the Group deploys set 

be applicable to its operations, working with local counsel to 

user experience tests which measure performance from 

assess the impact of any changes on its operations. The Group 

different locations around the world. Network-related 

constantly adapts and moderates its services to comply with 

performance issues are addressed by rerouting traffic using 

legal and regulatory requirements. Finally, the Group blocks 

different routes or providers. 888 operates a 24/7 Network 

players from certain ‘blocked jurisdictions’ at various stages 

Operations Centre (NOC). The NOC’s role is to conduct 

and using various technological methods.

real time monitoring of production activities using state-

Reputational risk
Under-age and problem gaming are inherent risks 

of-the-art systems. These systems are designed to identify 

and provide alerts regarding problems related to systems, 

key business indicators and issues surrounding customer 

associated with the online gaming industry. The Group 

usability experience.

devotes considerable resources to putting in place 

prevention measures coupled with strict internal procedures 

The IT environment tracks changes, incidents and SLA 

designed to prevent under-aged players from accessing 

KPIs in order to ensure that client experience is consistent 

its real money sites. In addition, the Group promotes a 

and well managed. As part of these procedures, capacity 

safe and responsible gaming environment to its customers 

planning takes place and infrastructure is built accordingly. 

supplemented by its corporate culture. The Group has a 

System-wide availability and business-level availability is 

dedicated Director of CSR & Responsible Gaming tasked 

measured and logged in the IT information systems.

with the responsibility of implementing such policies. 

Further details about the Group’s responsible gaming 

initiatives are set out in previous pages.

Information Technology risks
As a leading online business, the Group’s IT systems 

Taxation risk
The Group aims to ensure that each legal entity within 

the Group is a tax resident of the jurisdiction in which it 

is incorporated and has no taxable presence in any other 

jurisdiction. While the Group’s customers are located 

are critical to its operation. The Group is reliant on the 

worldwide, certain jurisdictions may seek to tax the 

performance of these systems.

Group’s activity which could have a material adverse 

effect on the amount of tax payable by the Group or on 

Cutting-edge technologies and procedures are implemented 

customers’ behaviour. Furthermore, jurisdictions in which 

throughout the Group’s technology operations and designed 

online gambling is regulated may impose gaming duties on 

to protect its networks from malicious attacks and other 

licenced operators. The Group actively monitors taxation 

such risks. These measures include traffic filtering, anti-

risk in the relevant jurisdictions and takes such steps as it 

DDoS (Distributed Denial of Service) devices and Anti-Virus 

considers necessary to minimize such risks.

protection from leading vendors. Physical and logical network 

25

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17 
Board of Directors

Richard Kilsby
Non-executive Chairman

Chairman of 10 Tech Holdings Limited, Non-executive 

Director of Swiftstake Technologies Limited and Non-

Richard Kilsby has been Chairman since March 2006, 

executive Director of Probability (Gibraltar) Limited which  

having previously been Deputy Chairman of the Group 

is a wholly owned subsidiary of Probability Plc. Previously, 

from August 2005. Since 2002, he has held several Board 

he was a Board member of Ladbrokes plc from 1990 to 

and management positions in various private and venture 

1996. Age 63.

capital funded companies. In 2004, he acted as independent 

monitor for the SEC and USA Department of Justice in 

connection with Adecco. From 1999 to 2002, he was Chief 

amos Pickel
Independent Non-executive Director

Executive of Trade Point and subsequently Executive 

Amos Pickel was appointed in March 2006. Formerly the 

Vice-Chairman of virt-x plc. From 1995 to 1998, he was an 

Chief Executive Officer of Atlas Management Company 

Executive Director of the London Stock Exchange, prior to 

Limited and Chief Executive Officer and member of the 

which he was a Managing Director for Bankers Trust from 

Board of Directors of Red Sea Hotels Ltd. Previously a  

1992 to 1995. He was also Vice-Chairman of Charterhouse 

Non-executive Director of Gresham Hotel Group Plc, he is  

Bank from 1988 to 1992, and spent the early part of his 
career with Price Waterhouse (now PwC) where he was  

a non-practising solicitor holding a Masters in Law from  
New York University and an LLB. from Tel Aviv University. 

a partner from 1984 to 1988. Age 60.

Since September 2010, he has been the Chairman of the 

Board of Directors of Berggruen Residential Limited. Age 45.

Brian Mattingley
Chief Executive Officer

Brian Mattingley has been Chief Executive Officer since 

Gigi levy
Non-executive Director

March 2012, having previously been Deputy Chairman of the 

Gigi Levy was Chief Executive Officer of the Group from 

Group and Senior Independent Non-executive Director since 

January 2007 until 30 April 2011. Prior to his appointment, 

March 2006. He joined the Board in August 2005. He was 

Gigi worked for Amdocs, one of the world’s largest software 

previously Chief Executive of Gala Regional Developments 

providers and systems integrators in the telecoms market 

Limited until 2005. From 1997 to 2003 he was Group 

(NYSE: DOX), most recently as Division President managing 

Finance and Strategy Director of Gala Group Plc, prior to 

Amdocs’ activity in Europe (except Eastern Europe),  

which he was Chief Executive of Ritz Bingo Limited. He has 

Central and Latin America. Before joining Amdocs,  

held senior executive positions with Kingfisher Plc and Dee 

Gigi held several interim management and consulting roles 

Corporation Plc. Age 60.

aviad Kobrine
Chief Financial Officer

with various companies in Israel and the UK. Gigi also 

headed Giltek, a telecommunication systems integrator, 

and Girit Telecommunications, an Israeli Information and 

Communications Technology systems integrator. He holds 

Aviad Kobrine has been Chief Financial Officer of the 

an MBA from the Kellogg School of Management  

Group since June 2005, and was appointed to the Board in 

at Northwestern University. Age 40.

August 2005. From October 2004 he was a consultant to 

888. Previously, he was a banker with the Media Telecoms 

Investment Banking Group of Lehman Brothers and prior  

Michael Constantine
Independent Non-executive Director

to that, he was a senior associate with Slaughter and May. 

Michael Constantine was appointed in August 2005. 

He holds a Masters in Finance from the London Business 

From 1996 to 1998, he was Deputy Superintendent of the 

School (Distinction), a BA in Economics and an LLB from  

Turks and Caicos Islands Financial Services Commission, 

Tel Aviv University. Age 48.

John anderson
Non-executive Director

and in 1995 was head of the Financial Supervision Unit 

of the Mauritius Offshore Business Activities Authority. 

From 1991 to 1995 he was Inspector of Licencees at the 

Gibraltar Financial Services Commission, latterly Acting 

John Anderson was the Chief Executive Officer of the Group 

Commissioner. He is a Chartered Accountant and for many 

from September 2000 to December 2006. He is currently 

years a partner in the firm of Spain Brothers & Company.  

Non-executive Chairman of Burford Holdings plc and was 

He served in the Royal Naval Reserve, reaching the rank  

Chief Executive Officer of Burford Holdings plc from 1996 

of Commander. Mr Constantine stepped down from the 

to 2000. He is Chairman of the Interactive Gaming Council, 

Board as of 31 December 2011. Age 73.

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Corporate Governance

888 Holdings plc is admitted to the UK Official List and its 

Directors, Michael Constantine, stepped down from the 

shares are traded on the London Stock Exchange under 

Board as of December 31, 2011. The biographical details of 

a Premium Listing. As such, despite being incorporated in 

all of the Directors are given on page 26. The Company 

Gibraltar, the UK Corporate Governance Code (the ‘Code’) 

is actively seeking new Non-executive Directors with the 

applies to the Company.

experience and skill-set to help the Group continue its next 

phase of growth.

Statement of Compliance
The Board remained committed to high standards of 

corporate governance which it considers to be central to the 

Strategic approach
The Board focuses upon the Group’s long-term objectives, 

effective management of the business and to maintaining 

strategic and policy issues and formally and transparently 

the confidence of investors. During the year, the Board 

considers the management of key risks facing the Group, 

considers that it and the Group have complied with all 

as well as determining the nature and extent of significant 

relevant provisions of the UK Corporate Governance Code.

risks it will take in achieving its strategic objectives, 

Business Model
A discussion of the basis on which the Company generates 

systems and reviewing annually the effectiveness of the 
Company’s risk management and internal control systems. 

and preserves value over the longer term, together with 

The Board is responsible for acquisitions and divestments, 

its strategy for delivering its objectives, is set out in the 

major capital expenditure projects and considering Group 

Chairman’s Statement and Chief Executive’s review on 

budgets and dividend policy. The Board also determines 

maintaining sound risk management and internal control 

pages 2 to 7.

The Board
The Directors consider it essential that the Company should 

key appointments. The Board receives regular updates 

on shareholders’ views. The Board has established a 

calendar of business. This covers the financial calendar, 

strategic planning, annual budgets and performance self-

be both led and controlled by an effective Board.

assessments, as well as the conduct of standing business. 

Composition
During 2011, the Board consisted of seven Directors as 

The calendar forms the basis for effective integration of 

business activities as between the Board and its principal 

Committees (see page 29), which individually consider their 

follows: three independent Non-executive Directors, two 

own operating frameworks against the Board’s business 

Non-independent Non-executive Directors, a Non-executive 

programme. The Board intends to establish a formal process 

Chairman, and one Executive Director, being the Chief 

for the annual evaluation of its performance, its committees 

Financial Officer. One of the former Executive Directors, 

and individual Directors. The evaluation process is to cover 

Gigi Levy, stepped down from his role as Chief Executive 

a range of issues such as Board processes, Board roles and 

Officer as of 30 April 2011 but has remained on the Board as 

responsibilities, Board agendas and committee processes. 

a Non-executive Director. From that date Brian Mattingley 

Whilst no evaluation was carried out in 2011, the Board 

took on certain Chairman duties. Brian Mattingley was 

intends to carry out such an evaluation in 2012. The Board 

appointed full-time Chief Executive Officer in March 2012. 

plans to meet six times a year. During 2011, the Board 

Following such appointment, the composition of the various 

met five times. Set out below are details of the Directors’ 

committees on which Mr Mattingley was a member is under 

attendance record at Board and Committee meetings  

review. In addition, one of the independent Non-executive 

in 2011.

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Corporate Governance

Total held in year

Richard Kilsby

Gigi Levy

Aviad Kobrine

John Anderson

Michael Constantine*

Brian Mattingley

Amos Pickel

Total number of meetings held during the year ended 

December 2011 and the number of meetings 

attended by each Director

Audit 

Remuneration

Nominations

Board

committee

 committee

 committee

4

2

5

4

5

5

4

n/a

n/a

n/a

n/a

3

3

3

n/a

n/a

n/a

n/a

3

3

3

1

n/a

n/a

n/a

1

1

n/a

*  Michael Constantine stepped down from the Board with effect from 31 December 2011.

The Chairman has responsibility for ensuring that agendas 

undertakings to ensure compliance within their business 

for Board meetings are set in advance. Board papers are 

operations with the Board’s formal schedule of matters 

issued to Directors sufficiently in advance of meetings to 

reserved to it for decision or approval.

facilitate both informed debate and timely decisions.

non-executive review and performance 
appraisal
The Chairman holds meetings at least once per year with 

Division of responsibilities
The responsibilities of the Chairman are clearly and formally 

defined, with the Chairman being responsible for the 

effective operation of the Board as a whole, leadership of 

the Non-executive Directors without the Executive Directors 

the Board in achieving a culture of constructive challenge 

being present. Led by the Senior Independent Director, the 

by Non-executives, regularly agreeing and reviewing each 

Non-executive Directors meet once per year without the 

Director’s training and development needs, and supporting 

Chairman present in order to appraise the performance of 

key external relationships.

the Chairman. The Directors have wide-ranging business 

experience, and no individual, or group of individuals, 

dominates the Board’s decision making.

Other issues
All Directors have access to the advice and services of the 

Company Secretary and the Company’s nominated advisers, 

The Board considers that Brian Mattingley and Amos Pickel 

who are responsible for ensuring that Board procedures 

satisfy the independence criteria of the Code in 2011. The 

are followed. Directors are able to seek independent 

Board is satisfied that, upon his appointment as Chairman, 

professional advice, if required, at the Company’s expense 

Richard Kilsby met the independence criteria of the Code. 

provided that they have first notified their intention to do so.

The other significant commitments of the Chairman during 

2011 are detailed in his biography on page 26. It is noted that 

The appointment or removal of the Company Secretary is a 

Mr Kilsby resigned as a Non-executive Director of Tullett 

matter for the Board as a whole.

Prebon plc in 2011. The Board considers that Mr Kilsby’s 

other commitments do not interfere with the discharge 

The Board accepts that there should be a formal, rigorous 

of his responsibilities to the Group and is satisfied that 

and transparent procedure for the induction of new 

he makes sufficient time available to serve the Company 

Directors, which has been formulated with the guidance of 

effectively.

the Nominations Committee.

Reserved powers and delegation
A schedule of matters reserved to the Board has been 

The opportunity to hold office as Non-executive Directors of 

other companies enables Directors of 888 to broaden their 

adopted and its content is reviewed to align it with 

experience and knowledge, which will benefit the Company. 

operational needs and the Board’s preference to monitor 

Executive Directors may be allowed to accept Non-

and, where appropriate, approve matters of substance to 

executive appointments with the Board’s prior permission, 

the Group as a whole. Senior Executives have given written 

so long as these are not likely to lead to any conflict of 

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interest. Executive Directors may be required to account for 

of a new Chief Executive Officer of the Company. Brian 

fees received from such other companies.

Mattingley was appointed Chief Executive Officer in March 

2012. Michael Constantine stepped down from the Board 

The Company has arranged insurance cover in respect of 

as of 31 December 2011, and the Nominations Committee is 

legal actions against its Directors. To the extent permitted by 

presently considering appointment of a new Chair.

Gibraltar law, the Company also indemnifies the Directors. 

Neither the insurance nor the indemnity provides cover 

The Nominations Committee assists the Board in discharging 

where a Director has acted fraudulently or dishonestly.

its responsibilities relating to the composition of the Board. 

Re-election of Directors
All Directors are subject to reappointment by shareholders 

on an annual basis.

audit Committee
The Audit Committee comprised three independent 

Non-executive Directors: Brian Mattingley (Chair until 

30 April 2011), Michael Constantine (Chair from 30 April 

2011) and Amos Pickel. The Board is satisfied that both 

Brian Mattingley and Michael Constantine have sufficient 

The Nominations Committee is responsible for reviewing, 

from time to time, the structure of the Board, determining 

succession plans for the Chairman and Chief Executive 

Officer, and identifying and recommending suitable 

candidates for appointment as Directors. The Nominations 

Committee’s terms of reference are available on request to 

the Company Secretary and are included on the Company’s 
website, www.888holdingsplc.com.

Remuneration Committee
During the year, the Company’s Remuneration Committee 

recent and relevant financial experience to Chair the Audit 

comprised three independent Non-executive Directors: Brian 

Committee. Michael Constantine stepped down from the 

Mattingley (Chair until 30 April 2011), Michael Constantine and 

Board as of 31 December 2011, and the Audit Committee 

Amos Pickel (Chair from 30 April 2011). Michael Constantine 

is presently considering appointment of a new Chair. 

stepped down from the Board as of 31 December 2011.

Normally, by invitation, the Chairman, Chief Executive 

Officer and Chief Financial Officer and, where appropriate, 

The Board has overall responsibility for determining the 

representatives of the Company’s external auditors attend 

framework of Executive remuneration and its cost. It is 

the Audit Committee meetings.

required to take account of any recommendation made 

by the Remuneration Committee in determining the 

The Audit Committee’s terms of reference are available on 

remuneration, benefits and employment packages of the 

request to the Company Secretary and are included on the 

Executive Directors and senior management and the fees  

Company’s website, www.888holdingsplc.com.

of the Chairman.

In summary, the Audit Committee assists the Board in 

The Directors’ Remuneration Report, which outlines the 

discharging its responsibilities with regard to financial 

Remuneration Committee’s work and details of Directors’ 

reporting, external and internal audits and controls, including 

remuneration, is on pages 31 to 37. The Remuneration 

reviewing 888’s annual financial statements, considering 

Committee’s terms of reference are available on request to 

the scope of annual audit and the extent of non-audit work 

the Company Secretary and are included on the Company’s 

undertaken by external auditors, approving 888’s internal 

website, www.888holdingsplc.com.

audit programme, advising on the appointment of external 

auditors and reviewing the effectiveness of internal control 

systems.

Risk Management and Internal Control
The Directors acknowledge that they are responsible for the 

Company’s system of internal control, for setting policy on 

nominations Committee
During the year, the Nominations Committee comprised 

internal control and risk management, and for reviewing the 

effectiveness of internal control and risk management. It is 

three independent Non-executive Directors: Michael 

management’s role to implement Board policies on risk and 

Constantine (Chair), Brian Mattingley and Amos Pickel, 

control, including reporting. The system of internal control 

as well as Richard Kilsby, Chairman. The Nominations 

is designed to manage rather than eliminate the risk of 

Committee met in 2011 to discuss, amongst other matters, 

failure to achieve business objectives and can only provide 

the departure of Gigi Levy from his position as Chief 

reasonable, and not absolute, assurance against material 

Executive Officer of the Company and the recruitment 

misstatement or loss.

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Corporate Governance

The Board has delegated responsibility to the Audit 

Committee to review the appropriateness and adequacy of 

systems of internal control and risk management in relation 

to the financial reporting process on an ongoing basis and 

to make recommendations to the Board. The Company has 

an Internal Auditor who reports to the Audit Committee. 

Compliance with Statutory Provisions
As the Company is registered in Gibraltar, it is subject to 

compliance with Gibraltar statutory requirements. The main 

legislation relevant to companies in Gibraltar is the Gibraltar 

Companies Act, which is based on the UK Companies Act 

1929. The Company is in full compliance with the Gibraltar 

The Company’s Internal Auditor resigned with effect from 

Companies Act.

14 December 2011, and the Company is in the process of 

appointing a suitable replacement.

888’s payment risk management team, based in Gibraltar, 

has developed stringent payment risk management and 

fraud control procedures. The team makes use of external 

and internal systems to manage the payment risks. Detailed 

procedures exist throughout the Company’s operations and 
compliance is monitored by operational management and 

the Internal Auditor.

The Directors periodically review the effectiveness of the 

Group’s systems of internal control and risk management. 

The review considers individual risk control responsibilities, 

reporting lines and qualitative assessments of residual risks.

Relations with shareholders and Key Financial 
audiences
The Company maintains an active and regular dialogue 

Going Concern
After careful review of the Group’s budget for 2012,  

its medium-term plans, liquid resources and all relevant 

matters, the Directors are confident that the Company and 

the Group have adequate financial resources to continue in 

operational existence for the foreseeable future. They have 

therefore continued to adopt the going concern basis in 
preparing the financial statements.

The principal risks and uncertainties faced by the Group  

are disclosed in the Risk Report above.

Corporate Social Responsibility Statement
The Group’s Chief Executive Officer is the Director 

responsible for monitoring corporate social responsibility 

within 888. The Board receives periodic reports on the 

Group’s activities in this area from the Chief Executive 

Officer. Further details are set out in the Corporate Social 

with principal and institutional shareholders and sell-side 

Responsibility report on pages 22 to 24.

analysts through a planned programme of investor relations 

and financial PR activity. The outcome of these meetings 

is reported to the Board. The programme includes formal 

presentations of full year and interim results, quarterly 

release of Interim Management Statements, analysts’ 

conference calls and periodic road shows.

Diversity Policy
Diversity is important to us as we believe that only through 

access to the most diverse pool of talent will we recruit and 

retain the most talented individuals to serve our customers. 

Presently, women comprise approximately 30% of the 

Group’s senior management, and we actively seek to recruit 

Shareholders are free to contact any Non-executive Director 

and advance women into our top management.

to address any issues where contact with the Chairman and 

Chief Financial Officer is inappropriate or where such contact 

has failed to resolve the issue.

All shareholders are welcome to attend the 2012 Annual 

General Meeting (scheduled to be held on 16 May 2012) 

and private investors are encouraged to take advantage 

of the opportunity given to ask questions. The Chairmen 

(or nominated members) of the Audit, Remuneration and 

Nominations Committees will attend the meeting and be 

available to answer questions.

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The Board has delegated responsibility to the Audit 

Committee to review the appropriateness and adequacy of 

systems of internal control and risk management in relation 

to the financial reporting process on an ongoing basis and 

to make recommendations to the Board. The Company has 

an Internal Auditor who reports to the Audit Committee. 

The Company’s Internal Auditor resigned with effect from 

14 December 2011, and the Company is in the process of 

appointing a suitable replacement.

888’s payment risk management team, based in Gibraltar, 

has developed stringent payment risk management and 

fraud control procedures. The team makes use of external 

and internal systems to manage the payment risks. Detailed 

procedures exist throughout the Company’s operations and 

compliance is monitored by operational management and 

the Internal Auditor.

The Directors periodically review the effectiveness of the 

Group’s systems of internal control and risk management. 

The review considers individual risk control responsibilities, 

reporting lines and qualitative assessments of residual risks.

Relations with shareholders and Key Financial 

audiences

The Company maintains an active and regular dialogue 

with principal and institutional shareholders and sell-side 

analysts through a planned programme of investor relations 

and financial PR activity. The outcome of these meetings 

is reported to the Board. The programme includes formal 

presentations of full year and interim results, quarterly 

release of Interim Management Statements, analysts’ 

conference calls and periodic road shows.

Shareholders are free to contact any Non-executive Director 

to address any issues where contact with the Chairman and 

Chief Financial Officer is inappropriate or where such contact 

has failed to resolve the issue.

All shareholders are welcome to attend the 2012 Annual 

General Meeting (scheduled to be held on 16 May 2012) 

and private investors are encouraged to take advantage 

of the opportunity given to ask questions. The Chairmen 

(or nominated members) of the Audit, Remuneration and 

Nominations Committees will attend the meeting and be 

available to answer questions.

Directors’ Remuneration Report

In accordance with the Listing Rules, the Company presents its 

The Remuneration Committee is mindful that most of the Group’s 

report on the remuneration of its Directors for the year ended 

competitors are not UK listed companies and acknowledges 

31 December 2011. The Company is incorporated in Gibraltar 

the unique risk profile associated with online businesses of the 

and, therefore, is not required to comply with the Directors’ 

nature of the Group’s, and takes these matters into account in 

Remuneration Report requirements in Schedule 8 to the UK 

determining appropriate remuneration levels. The components of 

Large and Medium sized Companies and Groups (Accounts 

the remuneration structure are set out below.

and Reports) Regulations 2008, but in order to comply with 

the Listing Rules has prepared this Remuneration Report on 

At least half of the total potential remuneration of the 

the basis of those requirements, as appropriate.

Chief Executive Officer and the Chief Financial Officer 

is represented by a variable element, dependent on the 

The report sets out the structure and details of the 

performance of the Group. The Remuneration Committee 

remuneration of the Directors for the year ended 31 December 

considers that these represent achievable and motivational 

2011. It also describes the Board’s policy and approach to 

levels of personal rewards commensurate with stipulated 

the Principles of Good Governance relating to Directors’ 

levels of corporate performance.

remuneration. BDO LLP and BDO Limited have audited the 
sections headed ‘Directors’ Remuneration Summary’ and 

The Remuneration Committee is mandated by the Board 

‘Directors’ Interests in Share Awards and Share Options’.

to satisfy itself that the level of the Directors’ and senior 

management’s remuneration is appropriate, having 

A resolution to approve the Directors’ Remuneration Report 

regard to pay and conditions throughout the sectors in 

is proposed, annually, to shareholders for approval.  

which the Group operates. It will further satisfy itself that 

This Remuneration Report will be put to shareholder vote at 

such remuneration aligns with the risks and rewards to 

the 2012 Annual General Meeting.

shareholders. In this context the Remuneration Committee 

will regularly review individual and corporate performance 

Remuneration Committee
During the year, the Remuneration Committee consisted 

targets. In the current economic climate, executive 

leadership is more important than ever. The Remuneration 

solely of independent Non-executive Directors, Brian 

Committee will continue to use careful and rigorous 

Mattingley (Chair until 30 April 2011), Michael Constantine 

judgement to match remuneration to achievements.

and Amos Pickel (Chair from 30 April 2011). Michael 

Constantine stepped down from the Board as of 

The Remuneration Committee applies a remuneration policy 

31 December 2011. Details of attendances at Committee 

which has at its core the following objectives:

meetings are contained in the statement on Corporate 

Governance on page 28. The Remuneration Committee has 

●● To align the interests of Executives with those of 

formal terms of reference (which are available on request 

shareholders.

in writing to the Company Secretary and on the Company’s 

website, www.888holdingsplc.com).

●● To focus on top-line growth and margin improvement.
●● To link a significant proportion of remuneration to 

financial and individual performance, both in the short 

Independent advice
The Board intends that Executive remuneration policies be 

term and long term.

●● To provide strong linkage between remuneration and 

both formal and transparent. It further acknowledges the 

performance.

importance of taking into consideration independent advice 

●● To ensure total remuneration is market-competitive in 

in setting remuneration policies and benefit levels. In 2011, 

the industry and helps attract and retain Executives  

the Remuneration Committee took advice from Compvision 

of the highest calibre.

with regard to remuneration of Israeli Executives together 

with a remuneration survey as well as from Hewitt New 

Bridge Street with regard to acceleration of share awards.

Remuneration Policy
Executive Directors
Remuneration packages must be sufficient to attract, retain 

and motivate Directors of the calibre appropriate to a global 

business in a competitive environment.  

It is the Company’s policy to take into account the pay 
and conditions of employees throughout the Group when 
determining Directors’ remuneration. In this respect, the 
Remuneration Committee takes note of both the average 
pay and conditions of employees and the range thereof, and 
gives substantial weight to the maintenance of a reasonable 
proportionality between the Directors’ remuneration and 
that of other employees of the Group.

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Directors’ Remuneration Report

non-executive Directors
The Chairman and the Non-executive Directors receive fees 
only, and are not eligible to participate in any bonus plan, 
pension plan, share plan, or long-term incentive plan of the 
Company. The Chairman and the Executive Directors determine 
the fees paid to the Non-executive Directors. The Chairman’s 
fees are determined by the Remuneration Committee.

Fees paid to the Non-executive Directors are set by 
reference to an assessment of the time commitment and 
responsibility associated with each role. Levels take account 
of additional demands placed upon individual Non-executive 
Directors by virtue of their holding particular offices, such 
as Committee Chairman and/or Deputy Chairman, and 
travel time to Board meetings at the Group’s headquarters 
in Gibraltar. The fees paid to each Non-executive Director 
during 2011 are disclosed in the Directors’ remuneration 
summary on page 35.

Resignation of Gigi levy as CEO
Mr Gigi Levy stepped down from his role as Chief Executive 
Officer of the Company with effect from 30 April 2011.  
In connection with the termination of his employment, the 
Company agreed to make payments to Mr Levy totalling 
$2,981,400 (comprising $2,368,000 in lieu of salary and 
contractual benefits during Mr Levy’s notice period; $113,400 
in lieu of pension contributions during his notice period; and 
an ex gratia payment of $500,000). Of this amount, Mr Levy 
has to date received $1,981,400. A further $1,000,000 will 
be paid on 22 May 2012, provided that Mr Levy remains a 
member of the Company’s Board of Directors on that date.

The Company also agreed to make a conditional payment 
of $80,000 to Mr Levy on 22 May 2012, representing the 
amount of salary which Mr Levy waived in respect of his 
salary for 2010. The Company agreed to continue to provide 
health insurance and life assurance cover to Mr Levy until 
30 April 2012 and allowed Mr Levy to retain his company 
car until 30 April 2012 (with the Company bearing the 
costs of insuring, repairing and maintaining the car), and in 
addition agreed to redeem Mr Levy’s accrued but untaken 
leave days by way of a payment made on 11 April 2011 in the 
amount of $45,000. In connection with Mr Levy’s unvested 
awards under the 888 All-Employee Plan, the Remuneration 
Committee exercised its discretion to treat Mr Levy as 
a good leaver, such that his awards over 167,352 shares 
granted on 8 April 2008 and over 10,500 shares granted on 
14 January 2009 vested on 30 April 2011. The Remuneration 
Committee also agreed that the award over 167,351 shares 
made on 8 April 2008 should vest in accordance with the 
terms of Mr Levy’s service agreement.

32

Following the termination of his employment Mr Levy 
continued to provide services to the Company pursuant  
to an agreement with effect from 1 May 2011 in return for  
a monthly fee of $50,000. This arrangement terminated  
on 31 October 2011.

Mr Levy agreed to remain as a Non-executive Director of 
the Company after the termination of his employment. His 
services as a Non-executive Director are made in return for 
an annual fee of £66,000. This arrangement took effect on 
and from 1 May 2011 and will continue for a period of three 
years, provided that Mr Levy is re-elected at each Annual 
General Meeting. Mr Levy is not eligible to receive a bonus or 
to participate in the Company’s share incentive arrangements 
in connection with his role as a Non-executive Director.

Special Indemnity for Certain Directors and 
Key Personnel
In connection with the Group undergoing various 
compliance and licencing procedures relating to its 
contemplated business in the United States, it has 
requested, and may in future request, that each of Brian 
Mattingley, Aviad Kobrine and Itai Frieberger, and each 
of their spouses, provide various personal information, 
documentation, consents, indemnities and waivers to 
various United States federal or state regulatory authorities.

In this respect, the Company has executed on 23 March 
2012 in favour of each such disclosing party an undertaking, 
pursuant to which such parties shall be indemnified 
(including advancement of expenses) in the event of any 
civil, criminal, administrative or investigative proceeding 
arising from the aforementioned disclosures and related 
documentation, provided the disclosing party acted in 
good faith, in a manner reasonably believed to be in or not 
opposed to the best interests of the Company, and had 
no reasonable cause to believe the Indemnitee’s conduct 
was unlawful. The undertaking is limited such that in no 
event shall the Company be liable to any disclosing party 
(taken together with such person’s spouse) in an aggregate 
amount exceeding US$528,000.

Remuneration Structure
Base Salary and Benefits
The Executive Directors’ base salaries are subject to annual 
review. Gigi Levy’s salary until his departure from office as 
CEO in April 2011 was maintained at US$756,000 and Aviad 
Kobrine’s salary was increased with inflation from April 2011 
to GBP315,000. *Benefits provided to Aviad Kobrine include 
a car allowance and health, disability and life insurance.

*   Part of which is paid by the Company and part by Cassava 

Enterprises (Gibraltar) Limited.

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annual Cash Bonus
Aviad Kobrine is entitled to an annual cash bonus of up  
to 120% of annualised salary, subject to the achievement  
of pre-determined targets. The Remuneration Committee  
sets bonus targets and levels of eligibility each year.  
For the 2011 financial year, the performance target was 20% 
growth in revenue compared to 2010 and provided that 
the EBITDA* margin for 2010 was maintained. The payout 
levels were set at 50% of base salary for 80% performance, 
increasing on a linear basis up to 100% where targets were 
fully satisfied. In the event that revenue growth exceeded 
20%, the percentage bonus entitlement increased by 4% 
for every 1% additional revenue growth, up to a maximum 
bonus entitlement of 120%. The pre-determined targets 
were achieved and Aviad Kobrine was entitled to his full 
annual cash bonus. Having considered the extraordinary 
achievements of the Group in 2011, the Remuneration 
Committee considered that it was appropriate to make 
an additional bonus payment such that the total bonus 
payment payable will be 170% of annualised salary. 30% of 
the bonus payment will be deferred and payable in January 
2013 should Mr Kobrine still be employed by the Company 
(and not in a notice period) on 1 January 2013.

Pensions
Aviad Kobrine is entitled to a cash payment in lieu of an 
annual contribution to his personal pension scheme of 15% 
of his base salary.

long-Term Incentives
The Company has two employee share incentive plans: (i) 
the 888 All-Employee Share Plan, and (ii) the 888 Long-
term Incentive Plan. The Company currently only grants 
awards under the 888 All-Employee Share Plan.

Performance-dependent options and awards were granted 
under the 888 All-Employee Share Plan to the Executive 
Directors on 8 April 2008 and 24 May 2011. In addition, on 14 
January 2009 an award was made to the Executive Directors in 
lieu of their waiver of a part of their annual cash bonus. Details 
of these awards and options are set out on pages 35 to 36. 
Other than the award in lieu of cash bonus no equity awards 
have been made to Executive Directors since April 2008.

888 all-Employee Share Plan
All employees, exclusive consultants and Executive Directors 
of the Group who are not within six months of their normal 
retirement age are eligible to participate in the 888 All-
Employee Share Plan at the discretion of the Remuneration 
Committee.

Awards under the 888 All-Employee Share Plan can either 
be granted for no consideration (or with a nil exercise price 
for options) or at an exercise price that will normally be 
no less than the market value of an ordinary share at the 
time of grant or average share price during a period as 
determined by the Remuneration Committee at time of 
grant. In countries where an award or option involving real 
shares is not appropriate or feasible for legal, regulatory or 
tax reasons, a phantom award may be used.

The maximum number of ordinary shares that an eligible 
employee may acquire pursuant to share awards or options 
granted to such person in any calendar year under the 888 
All-Employee Share Plan and the 888 Long-term Incentive 
Plan may not have an aggregate market value, as measured 
at the date of grant, exceeding 200% of such person’s 
annual base salary or such higher limit as the Remuneration 
Committee may determine is appropriate in any individual 
case. Awards vest over a fixed period of up to four years. 
The Remuneration Committee may determine that the 
vesting and release or exercise of share awards and options 
under the 888 All-Employee Share Plan are subject to 
performance conditions imposed at the time of grant.

888 long-term Incentive Plan
All employees and Executive Directors of the Group who 
are not within six months of their normal retirement age are 
eligible to participate in the 888 Long-term Incentive Plan 
at the discretion of the Remuneration Committee. As at the 
date of this report, no awards have been granted pursuant 
to the 888 Long-term Incentive Plan. As set out above, the 
Company has given long-term incentive awards to Executive 
Directors under the 888 All-Employee Share Plan.

Scheme limits
Awards and options granted under the 888 All-Employee 
Share Plan and the 888 Long-term Incentive Plan may be 
satisfied through the issue of new shares. It is intended that 
grants of options and awards are to be planned so as not 
to exceed 5% of the issued ordinary share capital in any 
rolling ten year period for the 888 Long-term Incentive Plan, 
and 10% of the issued ordinary share capital in any rolling 
ten year period for the 888 All-Employee Share Plan and 
the 888 Long-term Incentive Plan, in the aggregate. The 
Committee intends to have regard to appropriate annual 
flow-rates so as to ensure that these limits are not breached.

* Excluding share benefit charges, goodwill write off and restructuring costs.

33

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Employee Trusts
The Company established two Trusts to further the 
interests of the Company, its subsidiaries and shareholders 
by providing share incentives to employees (including 
Executive Directors) of any Group Company to enable the 
Group to attract, retain and motivate employees.

The 888 IPO Share Award Trust and the 888 Holdings plc 
Share Plan Trust were created pursuant to Trust Deeds dated 
14 September 2005. The 888 IPO Share Award Trust was 
terminated on 17 August 2010. The 888 Holdings plc Share 
Plan Trust currently holds 46,432 ordinary shares in the 
Company.

Director appointments — Service Contracts 
and Directors’ Fees
Executive Directors
It is the Company’s policy that each Executive Director’s 
service agreement is terminable on no more than 12 months’ 
written notice by either party. Each Executive Director’s 
employment can be terminated by making a payment equal 
to the salary and pension contributions and the value of 

other contractual benefits due to the Executive Director in 
lieu of any unexpired notice period. The Executive Directors 
continue to be entitled to be paid a bonus during any 
unexpired part of the notice period even if the employment 
is terminated by making payment in lieu of notice. A Share 
Award granted under the 888 All-Employee Share Plan 
to Aviad Kobrine pursuant to his service agreement, on 15 
January 2008, continues to vest during any unexpired part 
of the notice period and he shall be treated as a ‘good leaver’ 
under the terms of the 888 All-Employee Share Plan where 
his employment has been terminated by making a payment 
in lieu of notice. Furthermore, certain Share Awards granted 
under the 888 All-Employee Share Plan to Aviad Kobrine on 
24 May 2011 are subject to accelerated vesting in the event his 
employment with the Group is terminated other than for cause 
prior to 24 May 2012. No other benefits upon termination of 
employment are payable. An Executive Director’s entitlement 
to share awards and share options under the 888 All-Employee 
Plan on termination of employment will be governed by the 
terms of that plan (and in the case of the initial awards made 
to Aviad Kobrine by the relevant provisions of his service 
agreement) as set out above.

Name

Gigi Levy1

Aviad Kobrine

Chief Executive Officer

Chief Financial Officer

Aviad Kobrine

Chief Financial Officer

Position

Contracting Party

Service Contract Date

The Company

The Company

Cassava Enterprises
(Gibraltar) Limited2

18/6/2006

14/9/2005

14/9/2005

1  Mr Levy resigned as Chief Executive Officer of the Company as of 30 April 2011 and since such date has served as a Non-executive Director.
2  Wholly owned subsidiary of the Company. 

Chairman and non-executive Directors
The Chairman and the Non-executive Directors do not have service contracts but have signed Letters of Appointment.

Non-executive Directors’ appointments, which are for a term of three years, may be terminated by the Company without 

notice in accordance with the Company’s Articles of Association and the Gibraltar Companies Act, except for the Chairman 

who is required to be given six months’ prior written notice of termination. No compensation is payable on the termination  

of the appointment.

As set out above, Gigi Levy has served as a Non-executive Director since 1 May 2011, following the termination of his 

employment as Chief Executive Officer of the Company.

Name

Richard Kilsby
Brian Mattingley1

John Anderson
Michael Constantine2

Amos Pickel
Gigi Levy3

Position

Chairman

Chief Executive Officer

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

Contracting Party

Letter of Appointment Date

The Company

The Company

The Company

The Company

The Company

The Company

14/3/2009

14/3/2009

14/3/2009

14/3/2009

14/3/2009

1 /5/2 0 1 1

1  Mr Mattingley became Chief Executive Officer on 27 March 2012.
2  Mr Constantine stepped down from the Board as of 31 December 2011.
3  Mr Levy resigned as Chief Executive Officer of the Company as of 30 April 2011 and since such date has served as a Non-executive Director.

34

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Directors’ Remuneration Summary
The cash emoluments or fees receivable by the Directors for 2011 are shown below:

Base salary/

fees
US$'0001

Bonus
US$'0001

Benefits
US$'0001

Pensions

Allowance
US$'0003

Compensation

 for loss of 

                 office

Total

2011

Total

2010

US$’000

US$'000

US$'000

597

474

353

286

106

124

106

46

41

17

833

 482

34

71

3,106

3,783

1,419

370

768

106

124

106

958

510

357

136

102

119

102

2,046

1,315

104

105

3,106

6,676

2,284

Executive
Gigi Levy4
Aviad Kobrine2

Non-executive
Richard Kilsby

Brian Mattingley
Michael Constantine5

John Anderson

Amos Pickel

Total

1   Where Directors’ remuneration is denominated in sterling, amounts have been converted into US$ at the average rate of exchange for the 

relevant month.

2   Part of Mr Kobrine’s remuneration is paid by one of his employers, Cassava Enterprises (Gibraltar) Limited, a wholly owned subsidiary of the 

Company.

3  In 2010 Pension allowance amounted to US$103,000 for Gigi Levy and US$62,000 for Aviad Kobrine.
4   Mr Levy resigned as Chief Executive Officer of the Company as of 30 April 2011 and since such date has served as a Non-executive Director. 

The figure for base salary/fees includes US$226,800 in respect of his salary to 30 April 2011, US$70,452 in respect of his fees as a Non-
executive Director and US$300,000 in respect of fees for services provided between 1 May 2011 and 31 October 2011.

5  Mr Constantine stepped down from the Board as of 31 December 2011.

Directors’ Interests in Ordinary Shares
The notified interests of Executive and Non-executive Directors in the issued share capital of the Company are:

Executive
Gigi Levy1

Aviad Kobrine

Non-executive
Richard Kilsby
Brian Mattingley2
Michael Constantine3

John Anderson

Amos Pickel

Ordinary shares

31 December

31 December

2011

2010

2,663,548

443,183

2,318,345

443,183

114,285

142,857

22,857

588,869

100,000

114,285

142,857

22,857

588,869

—

1  Mr Levy resigned as Chief Executive Officer of the Company as of 30 April 2011 and since such date has served as a Non-executive Director.
2  Mr Mattingley became Chief Executive Officer on 27 March 2012.
3  Mr Constantine stepped down from the Board as of 31 December 2011.

Unless otherwise stated, all interests were held beneficially.

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18:07

18:07

35

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Directors’ Remuneration Report

Directors’ Interests in Share awards and Share Options
The number of shares subject to Share Awards or Share Options granted to the Executive Directors and outstanding as at 

31 December 2011 is set out below:

Earliest

exercise/

Exercise

Awards

at

Market

price at

Awards

at

Date

vesting

period

Exercise

31 Dec

Awarded

Vested

vesting

Lapsed

31 Dec

of award

date

end date

price

2010

2011

in 2011

date

in 2011

 2011

Gigi Levy1
888 All-Employee 
Share Plan2,4,5,6

8/4/2008

8/4/2011

8/4/2008

30/4/2011

888 All-Employee 
Share Plan2,6

14/01/2009 30/04/2011

n/a

n/a

n/a

nil

nil

167,351

167,352

167,351

167,351

0.46p

0.38p

nil

10,500

10,500

0.38p

—

15/01/2008

Aviad Kobrine
888 All-Employee 15/01/2008 15/01/2012 15/01/2018
Share Plan3

15/01/2008 15/01/2011

15/01/2018

15/01/2018

15/01/2011

15/01/2008 15/01/2012 15/01/2018

14/01/2009 13/01/2012 14/01/2019

888 All-Employee
Share Plan3

888 All Employee 24/05/2011 24/05/2012 24/05/2021
Share Plan3

24/05/2011 24/05/2012 24/05/2021

24/05/2011 24/05/2013 24/05/2021

24/05/2011 24/05/2013 24/05/2021

24/05/2011 24/05/2014 24/05/2021

24/05/2011 24/05/2014 24/05/2021

24/05/2011 24/05/2015 24/05/2021

24/05/2011 24/05/2014 24/05/2021

888 All-Employee 
Share Plan3,4,5

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

42,500

42,500

7,500

7,500

7,126

42,500

0.55p

7,500

0.55p

235,075

423,134

235,075

23,507

235,074

23,508

235,075

1,175,373

42,500

7,500

7,126

235,075

423,134

235,075

23,507

235,074

235,508

235,075

1,175,373

All awards were made through the 888 All-Employee Share Plan during the year.

1   Date of appointment, being 18 June 2006, for Gigi Levy. Mr Levy resigned as CEO of the Company as of 30 April 2011 and since such date has 

served as a Non-executive Director.

2  Awarded as a share award.
3  Awarded as a nil cost option.
4  Vesting subject to performance conditions, as described on pages 33 and 34.
5  The performance conditions were partly or not met with respect to the portion of the award capable of vesting in 2011.
6   In connection with Mr Levy’s unvested awards under the 888 All-Employee Plan, the Remuneration Committee exercised its discretion to treat 
Mr Levy as a good leaver, such that his awards over 167,352 shares granted on 8 April 2008 and over 10,500 shares granted on January 2009 
vested on 30 April 2011. The Remuneration Committee also agreed that the award over 167,351 shares made on 8 April 2008 should vest in 
accordance with the terms of Mr Levy’s service agreement.

The closing price of one ordinary share was 43p at 31 December 2011. The highest closing price during 2011 was 63.25p  

and the lowest was 28.5p.

No Director was materially interested during the year in any contract which was significant in relation to the business  

of the Company.

The parts of the Directors’ Remuneration Report from Directors’ Remuneration Summary to this point have been  

audited in accordance with Schedule 8 to the Large and Medium-sized Companies and Groups (Accounts and Reports) 

Regulations 2008.

36

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Total shareholder return
The chart below shows the value of an investment of £100 sterling in the Company’s shares and in the FTSE 250 Index over a 

five year period ended 31 December 2011. The Directors have chosen the FTSE 250 Index as the most appropriate comparator 

index. The Company has been a member of this index at various times over the past six years.

VALUE of £100 STERLING IN 888 oVER fIVE YEAR PERIoD ENDED 31 DECEmBER 2011 V. fTSE 250 INDEx

160

140

120

100

80

60

40

20

0

7
0
0
2
/
2
/
1

7
0
0
2
/
2
/
4

7
0
0
2
/
2
/
7

7
0
0
2
/
2
/
0
1

8
0
0
2
/
2
/
1

8
0
0
2
/
2
/
4

8
0
0
2
/
2
/
7

8
0
0
2
/
2
/
0
1

9
0
0
2
/
2
/
1

9
0
0
2
/
2
/
4

9
0
0
2
/
2
/
7

9
0
0
2
/
2
/
0
1

0
1
0
2
/
2
/
1

0
1
0
2
/
2
/
4

0
1
0
2
/
2
/
7

0
1
0
2
/
2
/
0
1

1
1
0
2
/
2
/
1

1
1
0
2
/
2
/
4

1
1
0
2
/
2
/
7

1
1
0
2
/
2
/
0
1

888

FTSE All Share

approval
This report was approved by the Board and signed on its behalf by:

amos Pickel

Chairman of the Remuneration Committee

21273-04 888 Holdings.indd   37

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17 
Directors’ Report

The Directors submit to the members their Annual Report 

Except as noted above, none of the Directors had any 

and Accounts of the Group for the year ended 31 December 

interests in the shares of the Company or in any material 

2011. The report on Corporate Governance and the Directors’ 

contract or arrangement with the Company or any of its 

Remuneration Report on pages 27 and 31 respectively, form 

subsidiaries.

part of this Directors’ Report.

Principal activities
During 2011 the Group’s principal activities were the 

Share Capital
Changes in the Company’s share capital during the financial 

year are given in the Consolidated Statement of Changes in 

provision of online gaming entertainment to customers and 

Equity. As at 31 December 2011, the Company’s issued share 

business partners. A review of the business is given in the 

capital comprised 347,687,468 ordinary shares of 0.005p 

Chairman’s Statement on pages 2 to 3, the Chief Executive’s 

each.

Review on pages 4 to 7 and the Enhanced Business Review 

on pages 8 to 21.

The principal subsidiary undertakings are listed on page 73.

Results
The Group’s Profit before tax for the financial year 

Rights attaching to Ordinary Shares
The rights and obligations attaching to ordinary shares are 

set out in the Company’s Articles of Association. Holders of 
ordinary shares are entitled to attend and speak at General 

Meetings of the Company, to appoint one or more proxies 

and to exercise voting rights. Holders of ordinary shares 

(excluding impairment charges of US$ 20.7 million, release 

may receive a dividend and on liquidation may share in 

of contingent consideration of US$4.2 million, share benefit 

the assets of the Company. Holders of ordinary shares are 

charges of US$2.4 million and restructuring costs of US$4.9 

entitled to receive the Company’s Annual Report. Subject 

million) of US$29.6 million is reported in the Consolidated 

to meeting certain thresholds, holders of ordinary shares 

Income Statement on page 43. The Directors do not 

may requisition a General Meeting of the Company or the 

recommend a dividend in respect of the financial year.

proposal of resolutions at General Meetings.

Directors and their Interests
Biographical details of the current Board of Directors are 

Deadlines for Exercising voting Rights
Electronic and paper proxy appointment and voting 

shown on page 26. The Directors who served during the 

instructions must be received by the Company’s registrars 

year are shown below. All Directors retire at each Annual 

not later than 48 hours before a General Meeting.

General Meeting and, being eligible, offer themselves for re-

election on an annual basis.

Richard Kilsby (first appointed 30 August 2005).

Restrictions on Transfer of Shares and 
limitations on Holdings
There are no restrictions on transfer or limitations on the 

Gigi Levy (first appointed 18 June 2006).

holding of ordinary shares other than under restrictions 

Aviad Kobrine (first appointed 30 August 2005).

imposed by law or regulation (for example, insider trading 

Brian Mattingley (first appointed 30 August 2005).

laws) or pursuant to the Company’s share dealing code.

John Anderson (first appointed 30 August 2005).

Michael Constantine (first appointed 30 August 2005; 

retired from the Board as of December 31, 2011).

Substantial Shareholdings
As at 31 December 2011 the Company had been notified of 

Amos Pickel (first appointed 14 March 2006).

the following interests in 3% or more of its share capital:

The beneficial and non-beneficial interests of the Directors 

in shares of the Company are set out in the Directors’ 

Remuneration Report on pages 31 to 37.

Principal Shareholder Trust

E Shaked Shares Trust

O Shaked Shares Trust

Ben-Yitzhak Family Shares Trust

38

Number

% issued

of shares

 share capital

86,283,534

86,283,534

37,122,358

24.82

24.82

10.68

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Shareholder agreements and Consent 
Requirements
There are no known arrangements under which financial rights 

Change of Control
Other than the Group’s gaming licences where change of 

control is subject to prior consent, and the Wink earn out 

are held by a person other than the holder of the shares.

amendment announced in March 2011, there are no material 

contracts to which the Group is a party which would allow 

A Relationship Agreement governing the relationship 

the counterparty to terminate or alter those contractual 

between the above Principal Shareholder Trusts and 

arrangements in the event of a change of control of the Group.

the Company was entered into in connection with 

the Company’s flotation. The Relationship Agreement 

provides that all transactions between the Group and the 

Charitable Contributions
Contributions for charitable purposes were made during  

Principal Shareholder Trusts will be on a normal business 

the year amounting to US$198,726 (2010: US$223,075).

basis, that the Group will be allowed to carry on business 

independently of them and that the Principal Shareholder 

Trusts will not cause the Company to contravene the 

Directors’ Responsibility Statement
The Directors are responsible for keeping proper accounting 

Combined Code unless required by law or as contemplated 
in the Relationship Agreement. It further provides that 

records which disclose with reasonable accuracy at any 
time the financial position of the Company, for safeguarding 

each of the Principal Shareholder Trusts will not solicit 

the assets, for taking reasonable steps for the prevention 

Group employees without consent, that only Independent 

and detection of fraud and other irregularities and for the 

Directors can vote on proposals to amend the Relationship 

preparation of a Directors’ report which complies with the 

Agreement, that the Principal Shareholder Trusts will consult 

Gibraltar Companies (Accounts) Act 1999, the Gibraltar 

the Group prior to disposing of a significant number of 

Companies (Consolidated Accounts) Act 1999 and the 

shares in order to maintain an orderly market and shall 

Gibraltar Companies Act.

not disclose confidential information unless required to 

do so by law or relevant regulation or having first received 

Financial statements are published on the Group’s website 

the Company’s consent. The Relationship Agreement also 

in accordance with legislation in the UK governing the 

includes restrictions on the Principal Shareholder Trusts 

preparation and dissemination of financial statements,  

power to appoint Directors and includes obligations on the 

which may vary from legislation in other jurisdictions.  

trusts to ensure that the majority of the Board, excluding the 

The maintenance and integrity of the Group’s website is the 

Chairman, is independent. The Principal Shareholder Trusts 

responsibility of the Directors. The Directors’ responsibility 

can nominate a Non-executive Director for appointment 

also extends to the ongoing integrity of the financial 

to the Board. In the event that this right is exercised 

statements contained therein.

and it results in fewer than half the Board (excluding the 

Chairman of the Board) being Independent Directors, 

The Directors are responsible for preparing the annual 

such appointment shall only become effective upon the 

report and the financial statements. The Directors are 

appointment to the Board of an additional Independent 

required to prepare financial statements for the Group 

Director acceptable to the Nominations Committee. 

in accordance with International Financial Reporting 

Such restrictions and obligations apply in respect of the 

Standards (IFRSs) and have also chosen to prepare financial 

E Shaked Shares Trust and O Shaked Shares Trust whilst 

statements for the Company in accordance with IFRSs.

they collectively hold not less than 7.5% of the issued share 

capital of 888, and in respect of the Ben-Yitzhak Family 

Shares Trust whilst it individually holds not less than 7.5%  

of the issued share capital of 888.

Corporate Governance
The corporate governance statement is on pages 27 to 30 

and is incorporated in this Directors’ Report by reference.

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Group and Parent Company Financial 
Statements
Company law requires the Directors to prepare financial 

auditors
A resolution for the reappointment of BDO LLP and BDO 

Limited as auditors of the Company will be proposed at the 

statements in accordance with the Gibraltar Companies 

2012 Annual General Meeting.

(Accounts) Act 1999, the Gibraltar Companies (Consolidated 

Accounts) Act 1999 and the Gibraltar Companies Act.

During the year ended 31 December 2011 BDO LLP were 

International Accounting Standard 1 requires that financial 

preparing financial statements as required pursuant to 

statements present fairly for each financial year the Group 

the Listing Rules of the UK Listing Authority. BDO Limited 

and Company’s financial position, financial performance 

have been appointed to act as auditors for the purposes 

and cash flows. This requires the faithful representation of 

of issuing an audit report pursuant to Section 10 of the 

the effects of transactions, other events and conditions in 

Gibraltar Companies (Accounts) Act 1999 to be filed with 

accordance with the definitions and recognition criteria 

the Gibraltar Companies Registry. On behalf of the Board:

appointed auditors for the purposes of the Company 

Brian Mattingley
Chief Executive Officer

27 March 2012

for assets, liabilities, income and expenses set out in the 

International Accounting Standards Board’s ‘Framework for 
the preparation and presentation of financial statements’. 

In virtually all circumstances, a fair presentation will be 

achieved by compliance with all applicable IFRSs. A fair 

presentation also requires the Directors to:

●● Consistently select and apply appropriate accounting 

policies;

●● Present information, including accounting policies,  

in a manner that provides relevant, reliable, comparable 

and understandable information; and

●● Provide additional disclosures when compliance with 

the specific requirements in IFRSs is insufficient to  

enable members to understand the impact of particular 

transactions, other events and conditions on the  

entity’s financial position and financial performance.

We confirm, to the best of our knowledge:

(a)  The financial statements, prepared in accordance 

with International Financial Reporting Standards as 

adopted by the EU, give a true and fair view of the 

assets, liabilities, financial position and profit or loss 

of the Group and the undertakings included in the 

consolidation taken as a whole; and

(b)  The Enhanced Business Review, includes a fair review of 

the development and performance of the business and 

the position of the Group and the undertakings included 

in the consolidation taken as a whole, together with a 

description of the principal risks and uncertainties that 

they face.

40

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888 Holdings plc  Annual Report & Accounts 201121273-04  04/04/2012 Proof 17 
Independent auditors’ Report to the members of 
888 Holdings plc 

We have audited the financial statements of 888 Holdings 

We report to you our opinion as to whether the financial 

plc for the year ended 31 December 2011 which comprise 

statements give a true and fair view and whether the 

the Consolidated income statement, the Consolidated 

financial statements have been properly prepared in 

and Company balance sheets, the Consolidated and 

accordance with the Gibraltar Companies (Consolidated 

Company statements of changes in equity, the Consolidated 

Accounts) Act 1999, the Gibraltar Companies (Accounts) 

statement of comprehensive income, the Consolidated and 

Act 1999 and the Gibraltar Companies Act 1930 (as 

Company statements of cash flows and the related notes. 

amended), and the part of the Remuneration Report to be 

The financial reporting framework that has been applied 

audited has been properly prepared in accordance with 

in their preparation is applicable law and International 

Section 421 of the UK Companies Act 2006. We also report 

Financial Reporting Standards (IFRSs) as adopted by the 

to you whether in our opinion, the information disclosed 

European Union.

in the Directors’ Report is consistent with the financial 

statements, if the Company has not kept proper accounting 

This report is made solely to the Company’s members, as a 

records, if we have not received all the information and 

body, in accordance with our engagement letter. Our audit 

explanations we require for our audit, or if information 

work has been undertaken so that we might state to the 
Company’s members those matters we are required to state 

specified by the Listing Rules and Gibraltar legislation 
regarding Directors’ remuneration and other transactions is 

to them in an Auditors' report and for no other purpose. 

not disclosed.

To the fullest extent permitted by law, we do not accept or 

assume responsibility to anyone other than the Company 

and the Company’s members as a body, for our audit work, 

Scope of the audit of the financial statements
A description of the scope of an audit of financial 

for this report, or for the opinions we have formed.

statements is provided on the APB’s website at www.frc.org.

Respective responsibilities of Directors and 
auditors
As explained more fully in the statement of Directors’ 

responsibilities, the Directors are responsible for 

the preparation of the financial statements and for 

being satisfied that they give a true and fair view. Our 

uk/apb/scope/private.cfm. 

Opinion on financial statements
In our opinion: 

●● The financial statements give a true and fair view of the 
state of the Group’s and the Company’s affairs as 

responsibility is to audit and express an opinion on the 

31 December 2011 and of the Group’s profit for the year 

financial statements in accordance with applicable law and 

then ended.

International Standards on Auditing (UK and Ireland). Those 

●● The Group and Parent Company financial statements 

standards require us to comply with the Auditing Practices 

have been properly prepared in accordance with IFRSs 

Board’s (APBs) Ethical Standards for Auditors. 

as adopted by the European Union.

888 Holdings plc has complied with the requirements of 

●● The financial statements have been properly prepared in 
accordance with the Gibraltar Companies (Consolidated 

rules 9.8.6 and 9.8.8 of the Listing Rules of the UK Financial 

Accounts) Act 1999, the Gibraltar Companies 

Services Authority and in accordance with Section 421 of 

(Accounts) Act 1999 and the Gibraltar Companies Act 

the UK Companies Act 2006 in preparing its Annual Report, 

1930 (as amended).

as if it was incorporated in the United Kingdom. As auditors, 

●● The part of the Directors’ Remuneration Report to be 

we have agreed that our responsibilities in relation to the 

audited has been properly prepared in accordance with 

Annual Report will be those as set out below.

Section 421 of the Companies Act 2006.

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888 Holdings plc 

Opinion on other matters prescribed by legal 
and regulatory requirements
In our opinion information given in the Directors’ Report 

for the financial year ended 31 December 2011 for which 

the financial statements are prepared is consistent with the 

financial statements.

Matters on which we are required to report by 
exception
We have nothing to report in respect of the following:

Under Gibraltar legal and regulatory requirements we are 

required to report to you if, in our opinion:

●● The Company has not kept proper accounting records, 

if we have not received all the information and 

explanations we require for our audit, or if information 

specified by law regarding Directors’ remuneration and 

other transactions is not disclosed.

Under the Listing Rules we are required to review:

●● The Directors’ statement, in relation to going concern; 
●● The part of the corporate governance statement 

relating to the Company’s compliance with the nine 

provisions of the UK Corporate Governance Code 

specified for our review; and

●● Certain elements of the report to shareholders by the 

Board of Directors’ remuneration. 

BDO LLP

Chartered Accountants

55 Baker Street

London

W1U 7EU
27 March 2012

Desiree McHard (Statutory auditor)

For and on behalf of 

BDO Limited

Registered Auditors

PO Box 1200

Regal House

Queensway

Gibraltar

27 March 2012

BDO LLP is a limited liability partnership registered in 

England and Wales (with registered number OC305127).

BDO Limited, a Gibraltar limited company, is registered in 

Gibraltar with company number 52200.

42

21273-04 888 Holdings.indd   42

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Consolidated Income Statement
For the year ended 31 December 2011

Revenue
Operating expenses

Gaming taxes and duties

Research and development expenses

Selling and marketing expenses

Note

3

Administrative expenses (including goodwill impairment of $20.7 million, 2010: nil)

4

Operating profit before impairment charges, restructuring costs and share benefit charges

Impairment charges

Restructuring costs

Share benefit charges

Operating profit

Finance income

Finance expenses

Release of contingent consideration

Share of post-tax profit of equity accounted joint ventures

Profit before tax before impairment charges, release of contingent consideration, 

restructuring costs and share benefit charges

Impairment charges

Release of contingent consideration

Restructuring costs

Share benefit charges

Profit before tax
Taxation

Profit after tax for the year attributable to equity holders of the parent

5

7

21

14

12

12

24

8

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

331,150

122,634

7,319

29,908

102,262

54,441

42,582

20,673

4,949

2,374

14,586

233

(13,281)

4,225

84

29,618

20,673

(4,225)

4,949

2,374

5,847

3,912

1,935

262,113

110,696

1,449

22,356

91,501

24,301

16,338

—

2,219

2,309

11,810

197

(1,462)

—

19

15,092

—

—

2,219

2,309

10,564

2,701

7,863

Earnings per share
Basic

Diluted

The notes on pages 48 to 81 form part of these financial statements.

Year ended

Year ended

31 December

31 December

2011
US$’000

2010

US$’000

0.6¢

0.6¢

2.3¢

2.3¢

Note

9

43

21273-04 888 Holdings.indd   43

10/04/2012   11:44:22

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Consolidated Statement of Comprehensive Income 
For the year ended 31 December 2011

Profit for the year

Actuarial losses on defined benefit pension plan

Total comprehensive income for the year attributable to equity holders of the parent

The notes on pages 48 to 81 form part of these financial statements.

31 December

31 December

2011

2010

US$’000

US$’000

1,935

(443)

1,492

7,863

(366)

7,497

44

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10/04/2012   11:44:22

21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Consolidated Balance Sheet
At 31 December 2011

Assets

Non-current assets
Intangible assets

Property, plant and equipment

Investment in equity accounted joint venture

Available for sale investment

Deferred taxes

Current assets
Cash and cash equivalents

Trade and other receivables

Total assets

Equity and liabilities

Equity attributable to equity holders of the parent
Share capital

Share premium

Capital Redemption Reserve

Retained earnings

Total equity attributable to equity holders of the parent

Liabilities

Current liabilities
Trade and other payables

Customer deposits

Contingent and deferred consideration

Non-current liabilities
Contingent and deferred consideration

Total liabilities

Total equity and liabilities

31 December

31 December

2011

2010

Note

US$’000

US$’000

12

13

14

15

16

17

18

19

20

22

21

21

141,900

17,059

1,243

175

435

162,291

21,547

1,297

175

586

160,812

185,896

81,852

26,468

108,320

269,132

3,163

65

24

118,067

121,319

65,462

44,954

37,397

147,813

—

147,813

269,132

61,520

24,344

85,864

271,760

3,145

65

24

113,716

116,950

37,814

34,725

78,033

150,572

4,238

154,810

271,760

The financial statements on pages 43 to 47 were approved and authorized for issue by the Board of Directors on 27 March 

2012 and were signed on its behalf by:

Brian mattingley
Chief Executive Officer

Aviad Kobrine
Chief Financial Officer

The notes on pages 48 to 81 form part of these financial statements.

21273-04 888 Holdings.indd   45

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45

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Consolidated Statement of Changes in Equity
 For the year ended 31 December 2011

Balance at 1 January 2010
Dividend paid

Share buy-back

Share benefit charges

Issue of shares

Total comprehensive income for the year

Balance at 1 January 2011
Share benefit charges

Share benefit charges (included within restructuring 

costs)

Issue of shares

Total comprehensive income for the year

Balance at 31 December 2011

Share

capital

US$’000
3,152

Capital

Share

Redemption

premium

US$’000
65

Reserve

US$’000
—

—

(24)

—

17

—

3,145

—

—

18

—

3,163

—

—

—

—

—

65

—

—

—

—

65

—

24

—

—

—

24

—

—

—

—

24

Retained

earnings

US$’000
117,883

(10,491)

(3,465)

2,309

(17)

7,497

113,716

2,374

503

(18)

1,492

118,067

Total

US$’000
121,100

(10,491)

(3,465)

2,309

—

7,497

116,950

2,374

503

—

1,492

121,319

The following describes the nature and purpose of each reserve within equity. 

Share capital — represents the nominal value of shares allotted, called-up and fully paid for. 
Share premium — represents the amount subscribed for share capital in excess of nominal value. 
Capital redemption reserve — represents amounts transferred from the share capital reserve following the buy-back  
and cancellation of equity shares.
Retained earnings — represents the cumulative net gains and losses recognized in the consolidated statement  
of comprehensive income. 

The notes on pages 48 to 81 form part of these financial statements.

46

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Consolidated Statement of Cash Flows
 For the year ended 31 December 2011

Cash flows from operating activities:
Profit before income tax

Adjustments for:
Impairment charges

Depreciation

Amortization

Interest received

Interest expense

Foreign exchange differences on deferred consideration

Share of post-tax profit of equity accounted joint venture

Release of contingent consideration

Share benefit charges

(Increase) decrease in trade receivables

Decrease (increase) in other accounts receivables

Decrease (increase) in trade payables

Increase (decrease) in customer deposits

Increase in other accounts payables

Cash generated from operations
Income tax paid

Year ended 31 December

Year ended 31 December

2011

2011

2010

2010

US$’000

US$’000

US$’000

US$’000

5,847

20,673

9,039

3,998

(221)

7,411

1,739

(84)

(4,225)

2,877

47,054

(4,865)

2,741

23,128

10,229

4,794

83,081

(4,341)

—

—

—

—

—

—

—

—

—

—

—

10,564

—

8,480

3,796

(197)

481

660

(19)

—

2,309

26,074

1,050

(3,393)

(1,060)

(2,845)

48

19,874

(3,659)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Net cash generated from operating activities

78,740

16,215

Cash flows from investing activities
Acquisition of assets comprising the Mytopia social games 

development studio (see note 21)

Consideration paid for the online Wink bingo business (see note 21)

Purchase of property, plant and equipment

Investment in equity accounted joint ventures

Available-for-sale investments

Interest received

Acquisition of intangible assets

Internally generated intangible assets

Net cash used in investing activities

Cash flows from financing activities
Interest paid

Share buy back

Dividends paid

Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 48 to 81 form part of these financial statements.

(6,000)

(40,080)

(4,575)

—

—

221

(201)

(4,079)

(3,694)

—

—

(12,320)

—

(8,610)

(1,131)

(175)

197

(341)

(5,870)

—

—

—

—

—

—

—

—

(54,714)

(28,250)

—

(3,465)

(10,491)

(3,694)

20,332

61,520

81,852

—

—

—

(13,956)

(25,991)

87,511

61,520

47

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Consolidated Financial Statements

1  General information

Company description and activities 
888 Holdings Public Limited Company (the ‘Company’) and its subsidiaries (together the ‘Group’) was founded in 1997 

and originally operated as a holding company domiciled in the British Virgin Islands. On 12 January 2000, the Company 

was continued in Antigua and Barbuda as a corporation under the International Business Corporation Act 1982 with 

registered number 12512. On 17 December 2003, the Company redomiciled in Gibraltar with the Company number 90099. 

On 4 October 2005, the Company listed on the London Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services 

over the internet including Casino, Poker, Bingo, Sport and games to end users and also provides these services through 

its business to business independent unit Dragonfish to business partners. In addition, the Group provides payment 

services, customer support and online advertising. 

Definitions 
In these financial statements: 

The Company

888 Holdings Public Limited Company.

The Group

888 Holdings Public Limited Company and its subsidiaries.

Subsidiaries

Companies over which the Company has control (as defined in International Accounting Standard 27 

‘Consolidated and Separate Financial Statements’ and whose accounts are consolidated with those of 

the Company).

Related parties As defined in International Accounting Standard 24 — ‘Related Party Disclosures’.

2  Significant accounting policies

The significant accounting policies applied in the preparation of the financial statements are as follows: 

Basis of preparation 
The consolidated financial statements of the Group have been prepared in accordance with International Financial 

Reporting Standards, including International Accounting Standards (‘IAS’) and Interpretations, adopted by the 

International Accounting Standards Board (‘IASB’) and endorsed for use by companies listed on an EU regulated market. 

The significant accounting policies applied in the financial statements of the Group in the prior years are applied 

consistently in these financial statements. 

The financial statements are presented in thousands of US dollars (US$’000) because that is the currency the Group 

primarily operates in. 

The financial statements continue to be prepared on a going concern basis as explained in the Corporate Governance 

Report on page 30.

The consolidated financial statements comply with the Gibraltar Companies (Consolidated Accounts) Act 1999, the 

Gibraltar Companies (Accounts) Act 1999 and the Gibraltar Companies Act 1930 (as amended). 

The following standards and interpretations, issued by the IASB or the International Financial Reporting Interpretations 

Committee (IFRIC), are effective from 1 January 2011 (current financial year) and have been adopted by the Group with  

no significant impact on its consolidated results or financial position. 

48

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 20112  Significant accounting policies continued

Revised IAS 24 — Related Party Disclosures (effective for accounting periods beginning on or after 1 January 2011). 

Amendments to IFRIC 14 (IAS 19) — Limit on a Defined Benefit Asset Minimum Funding Requirements and their 

Interaction (effective for accounting periods beginning on or after 1 January 2011).

Improvements to IFRSs. This annual improvement project clarifies the requirements of IFRSs and eliminate inconsistencies 

within and between standards. The relevant changes included amendments to IFRS 3 — Business Combinations,  

IFRS 7 — Financial Instruments: Disclosures, and IAS 1 — Presentation of financial statements.

The following standards and interpretations issued by the IASB or IFRIC have not been adopted by the Group as they 

were not effective for the year 2011. The Group is currently assessing the impact of these standards and interpretations will 

have on the presentation of, and recognition in, its consolidated results in future periods. 

Amendments to IAS 1 — Presentation of items of Other Comprehensive Income (effective for accounting periods 
beginning on or after 1 July 2012). This amendment has not yet been endorsed for use in the EU.

Amendments to IAS 12 — Deferred Tax: Recovery of Underlying Assets (effective for accounting periods beginning on or 

after 1 January 2012). This amendment has not yet been endorsed for use in the EU. 

Amendments to IAS 19 — Employee Benefits (effective for accounting periods beginning on or after 1 January 2013).  

This amendment has not yet been endorsed for use in the EU.

Amendments to IAS 28 — Investments in Associates and Joint Ventures (effective for accounting periods beginning on or 

after 1 January 2013). This amendment has not yet been endorsed for use in the EU.

Amendments to IAS 32 — Offsetting Financial Assets and Financial Liabilities (effective for accounting periods beginning 

on or after 1 January 2014). This amendment has not yet been endorsed for use in the EU.

IFRS 10 — Consolidated Financial Statements (effective for accounting periods beginning on or after 1 January 2013).  

IFRS 10 has not yet been endorsed for use in the EU. It will supersede the consolidation requirements of IAS 27 

Consolidated and separate financial statements, and SIC-12 Consolidation — Special Purpose Entities.

IFRS 9 — Financial Instruments (effective for accounting periods beginning on or after 1 January 2015). IFRS 9 has not yet 

been endorsed for use in the EU. 

IFRS 11 — Joint Arrangements (effective for accounting periods beginning on or after 1 January 2013). IFRS 11 has not  

yet been endorsed for use in the EU. It will supersede IAS 31 Interests in Joint Ventures and SIC-13 — Jointly Controlled 

entities — Non-monetary Contributions by Ventures. 

IFRS 12 — Disclosure of Interests in Other Entities (effective for accounting periods beginning on or after 1 January 2013). 

IFRS 12 has not yet been endorsed for use in the EU. 

IFRS 13 — Fair Value Measurement (effective for accounting periods beginning on or after 1 January 2013). IFRS 13 has not 

yet been endorsed for use in the EU.

The preparation of consolidated financial statements under IFRS requires the Group to make estimates and judgments 

that affect the application of policies and reported amounts. Estimates and judgments are continually evaluated and are 

based on historical experience and other factors including expectations of future events that are believed to be reasonable 

under the circumstances. Actual results may differ from these estimates. 

49

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Consolidated Financial Statements

2  Significant accounting policies continued

Included in this note are accounting policies which cover areas that the Directors consider require estimates and 

assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities 

within the next financial year. These policies together with references to the related notes to the financial statements can 

be found below: 

Taxation

Contingent consideration

Intangible assets

Impairment of Goodwill and intangible assets

Share-based payments

Regulatory compliance and contingent liabilities

Note

8

21

12

12

24

28 

Presentation of accounts
Following a review of the financial statements, the following amendments have been made to the consolidated statement 

of income. In light of the increased regulated markets in which the Group operates, the Directors believe it helpful to 

separately disclose those gaming duties and taxes not directly related to profit. Accordingly, these amounts have been 

separately disclosed on the face of the consolidated Income Statement under the heading “gaming taxes and duties”, 

and the comparatives amended accordingly. Foreign exchange gains and losses arising on foreign currency denominated 

assets and liabilities, and settlement of forward foreign exchange contracts are now included in finance income and 

finance charges as they relate to financing decisions made by the Group. Previously they were included in administrative 

expenses. The comparative figures, whilst immaterial, have been amended accordingly.

A comparative prior year balance sheet for 31 December 2009 has not been presented as the new presentation has no 

effect on the reported profit or loss, nor on net assets.

Basis of consolidation
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are 

companies controlled by 888 Holdings Public Limited Company. Control exists where the Company has the power 

to govern the financial and operating policies of an entity so as to obtain benefits from its activities. Subsidiaries are 

consolidated from the date the parent gained control until such time as control ceases. 

The financial statements of the subsidiaries are included in the consolidated financial statements using the purchase 

method of accounting. On the date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair 

values and any excess of the fair value of the consideration over the fair values of the identifiable net assets acquired is 

recognised as goodwill. 

Inter-Company transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using 

consistent accounting policies. 

50

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 20112  Significant accounting policies continued

Revenue 
Revenue is recognised to the extent that it is probable that economic benefits will flow to the Group and the revenue  

can be reliably measured. Revenue is recognised in the accounting periods in which the transactions occurred. 

Revenue consists of revenue from online gaming and revenue generated from processing customers’ cross currency 

deposits and withdrawals. It comprises: 

Casino and Bingo
Winnings which are represented by the differences between the amounts of bets placed by customers less amounts  

won by customers.  

Poker 
Ring games: Rake, which is the commission charged from each winning hand played. 

Tournaments: Entry fees charged for participation in Poker tournaments are recognised when the tournament  
has concluded. 

Emerging offerings 
Revenue from Emerging Offerings mainly comprise winnings from Sportsbook activity and revenue from social games.

Casino and Bingo winnings, and revenues from the Poker business and Emerging Offerings are stated after deduction  

of certain bonuses granted to customers. 

B2B 
In the case of white label activity, revenue is the net commission charged.

foreign currency 
Monetary assets and liabilities denominated in non-US dollar currencies are translated into US dollar equivalents using 

year-end spot foreign exchange rates. Non-monetary assets and liabilities are translated using exchange rates prevailing  

at the dates of the transactions. Exchange rate differences on foreign currency transactions are included in financial 

income or financial expenses as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US dollars are 

translated into the presentation currency as follows: 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance 

sheet; and

(ii) 

 income and expenses for each income statement are translated at an average exchange rate (unless this average  

is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which 

case income and expenses are translated at the dates of the transactions).

21273-04 888 Holdings.indd   51

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51

www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Consolidated Financial Statements

2  Significant accounting policies continued

Taxation 
The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet 

differs from its tax base. It is accounted for using the balance sheet liability method. Recognition of deferred tax assets is 

restricted to those instances where it is probable that taxable profit will be available against which the difference can be 

utilised. Such assets and liabilities are not recognised if the temporary differences arise from goodwill or from the initial 

recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the 

taxable profit nor the accounting profit. The amount of the asset or liability is determined using tax rates that have been 

enacted or substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/

assets are settled/recovered. 

Intangible assets 
Acquisitions 
Identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 are recognised 

at their fair value at the acquisition date. The identified intangibles are amortized over the useful economic life of the 

assets. This has ranged between three months to four years for acquisitions to date.

The exception is acquisitions of trade names, which have an indefinite useful economic life and therefore an annual 

impairment test is conducted. 

Intangible assets are reviewed annually for evidence of impairment. Any impairment in carrying value is charged to the 

consolidated income statement. 

Internally generated intangible assets 

Expenditure incurred on development activities is capitalised only when the expenditure will lead to new or substantially 

improved products or processes, the products or processes are technically and commercially feasible and the Group has 

sufficient resources to complete development. All other development expenditure is expensed. Subsequent expenditure on 

capitalised intangible assets is capitalised only where it clearly increases the economic benefits to be derived from the asset 

to which it relates. The Group estimates the useful life of these assets as between three and five years, except for certain 

licence costs which are considered to have indefinite useful life and are reviewed annually for evidence of impairment.

Goodwill 
Goodwill represents the excess of the cost of a business combination over the interest in the fair value of the identifiable 

assets, liabilities and contingent liabilities acquired. Cost comprises the fair value of any assets transferred, liabilities 

assumed and equity instruments issued, plus, for acquisitions completed prior to 1 January 2010, any direct costs 

associated with the acquisition. 

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated 

income statement. Where the fair value of identifiable assets, liabilities and contingent liabilities exceed the fair value of 

consideration paid, the excess is credited in full to the consolidated income statement on the acquisition.

For business combinations completed prior to 1 January 2010 changes in the estimated value of contingent consideration 

post acquisition are treated as an adjustment to cost and therefore change the carrying value of goodwill. For business 

combinations completed after that date changes in the fair value of the contingent consideration are charged or credited 

to the income statement. In addition, for those business combinations completed after 1 January 2010, the direct costs of 

acquisition are treated immediately as an expense.

52

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 20112  Significant accounting policies continued

Property, plant and equipment 
Property, plant and equipment is stated at historic cost less accumulated depreciation. Assets are assessed at each 

balance sheet date for indications of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets  

less their estimated residual values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment

Office furniture and equipment

Motor vehicles

33%

7–15%

15%

Leasehold improvements

Over the shorter of the term of the lease or useful lives

Impairment of non-financial assets 
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken annually  

on 31 December, and where applicable an impairment loss is recognised immediately in the income statement. Other non-

financial assets are subject to impairment tests whenever events or changes in circumstances indicate that their carrying 

amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of 

value in use and fair value less costs to sell), the asset is written down accordingly. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on 

the asset’s cash generating unit (i.e. the lowest Group of assets in which the asset belongs for which there are separately 

identifiable cash flows). 

financial instruments 
The Group does not hold or issue derivative financial instruments for trading purposes. 

Investment in equity accounted joint ventures
Jointly controlled entities (JCE) are those entities over whose activities the Group has joint control, established by 

contractual agreement and requiring unanimous consent for strategic financial and operating decisions.

JCEs are accounted for using the equity method (equity accounted investees) and are recognized initially at cost.  

The Group’s share of post-acquisition profits and losses is recognised in the consolidated income statement, except that losses 

in excess of the Group’s investment in the JCEs are not recognised unless there is an obligation to make good those losses. 

Profits and losses arising on transactions between the Group and its JCEs are recognised only to the extent of unrelated 

investors’ interests in the JCE. The investor’s share in the JCEs profits and losses resulting from these transactions is 

eliminated against the carrying value of the JCEs.

Any premium paid for a JCE above the fair value of the Group’s share of the identifiable assets, liabilities and contingent 

liabilities acquired is capitalised and included in the carrying amount of the JCE. Where there is objective evidence that 

the investment in a JCE has been impaired the carrying amount of the investment is tested for impairment in the same 

way as other non-financial assets. 

Trade receivables 
Trade receivables are recognised at fair value and carried at amortised cost and principally comprise amounts due from 
credit card companies and from e-payment companies. An estimate for doubtful debts is made when collection of the  

full amount is no longer probable. Bad debts are written off when there is objective evidence that the full amount may not 

be collected. 

53

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Consolidated Financial Statements

2  Significant accounting policies continued

Derivative financial instruments
The Group enters into contracts for derivative financial instruments such as forward currency contracts to hedge risks 

associated with foreign exchange rates. Such derivative financial instruments are measured at fair value under IAS 39 and 

comprise level two fair value measurement instrument and carried in the statement of financial position as assets when 

the fair value is positive and as liabilities when the fair value is negative. Any gains or losses arising from changes in the fair 

values of derivatives are recorded immediately in the consolidated income statement.

A fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value to increase 

consistency and comparability. The inputs are categorised into three levels, with the highest priority given to unadjusted 

quoted prices in active markets for identical assets or liabilities and the lowest priority given to unobservable inputs. Level 

two inputs are inputs other than quoted prices included within level one that are either directly or indirectly observable for 

the asset or liability. 

Cash and cash equivalents 
Cash comprises cash in hand and balances with banks. Cash equivalents are short-term, highly liquid investments that are 

readily convertible to known amounts of cash. They include short-term deposits originally purchased with maturities of 

three months or less. 

Equity 
Equity issued by the Company is recorded as the proceeds received, net of direct issue costs. 

Trade and other payables 
Trade and other payables are recognised at fair value and carried at amortised cost. 

Liabilities to customers 
Liabilities to customers comprises the amounts that are credited to customers’ bankroll (the Group’s electronic ‘wallet’), 

including provision for bonuses granted by the Group, less management fees and charges applied to customer accounts, 

along with full provision for jackpots. These amounts are repayable on demand in accordance with the applicable terms 

and conditions. 

Available-for-sale financial assets 
Available-for-sale financial assets comprise non-derivative financial assets not included in any of the above financial asset 

categories and comprise principally the Group’s investments in entities not qualifying as joint ventures or subsidiaries. 

They are carried at fair value with changes in fair value recognised directly in a separate component of equity. Where there 

is a significant decline in the fair value of an available-for-sale financial asset the full amount of the impairment, including 

any amount previously charged to equity, is recognised in the income statement. On disposal of an available-for-sale asset 

any balance within equity is transferred to the income statement. 

Chargebacks 
The cost of chargebacks is included in operating expenses.

54

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 20112  Significant accounting policies continued

Leases 
Leases are classified as finance leases wherever the terms of the lease transfer substantially all the risks and rewards of 

ownership to the Group. All other leases are classified as operating leases and rentals payable are charged to income on  

a straight-line basis over the term of the lease. 

Provisions 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which  

it is probable that it will result in an outflow of economic benefits that can be reasonably estimated. 

Segment information 
Segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. 

The chief operating decision maker has been identified as the management team comprising the Chief Executive Officer 

and the Chief Financial Officer. These segments are: 

●● B2C (Business to Customer) Casino, Poker, Bingo and Emerging Offering which mainly comprises 888’s Sportsbook, 

Live dealer offering and games, Mytopia social games; and

●● B2B (Business to Business) which offers Total Gaming Services under the Dragonfish trading brand. Dragonfish 

offers to its business partners use of technology, software, operations, e-payments and advances marketing services, 

through the provision of offline/online marketing, management of affiliates, SEO, CRM and business analytics. 

Dividends 
Dividends are recognised when they become legally payable. In the case of interim dividends this is when paid. In the case 

of final dividends, this is when approved by the shareholders at the Annual General Meeting. 

Share-based payments 
Where the Company grants its employees or contractors shares, nil priced options or market value options, the fair value 

at the date of grant is charged to the income statement over the vesting period. Non-market performance conditions are 

taken into account by adjusting the number of instruments expected to vest at each balance sheet date so that, ultimately, 

the cumulative amount recognised over the vesting period is based on the number of instruments that eventually vest. 

Severance pay schemes
Severance scheme surpluses and deficits are measured at:

●● The fair value of plan assets at the reporting date; less
●● Plan liabilities calculated using the projected unit credit method discounted to its present value using yields available 
for the appropriate government bonds that have maturity dates appropriately to the terms of the liabilities; plus

●● Unrecognised past service costs.

Any difference between the expected return on assets and that actually achieved, and any changes in liabilities over the 

year due to changes in assumptions or experience within the scheme, are recognised in other comprehensive income in 

the period in which they arise.

financial guarantee contracts
Where the Group enters into financial guarantee contracts the Group considers these to be insurance contracts and 

accounts for them as such. The Group treats the guarantee as a contingent liability until such time as it becomes probable 

that the Group will be required to make payments under the guarantee.

55

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3  Segment information

Business Segments

Year Ended 31 December, 2011

B2C

B2B Consolidated

Casino

Poker

Bingo

US$’000

US$’000

US$’000

Emerging

offering

US$’000

Revenue

148,034

60,620

53,957

21,592

Total

B2C

US$’000

284,203

US$’000 

46,947

US$’000

331,150

Result
Segment result before 

impairments

Impairments

Segment result

Unallocated corporate 
expenses1
Operating profit

Financial expenses, net

Release of contingent 

consideration

Share of post-tax profit 

of equity accounted 

joint ventures

Tax expense

Profit for the year

Assets
Unallocated corporate 

assets

Total assets

Liabilities
Segment Liabilities

Unallocated corporate 

liabilities

Total liabilities

151,973

(20,673)

131,300

27,782

—

27,782

179,755

(20,673)

159,082

144,496

14,586

(13,048)

4,225

84

(3,912)

1,935

269,132

269,132

39,062

5,888

44,950

102,863

147,813

1  Including share benefit charges of US$2,374,000 and restructuring costs of US$4,949,000.

56

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Year Ended 31 December, 2010

B2C

B2B

Consolidated

Casino

Poker

Bingo

US$’000

US$’000

US$’000

116,922

38,407

50,140

Emerging

offering

US$’000

16,206

Total

B2C

US$’000

221,675

US$’000 

40,438

US$’000

262,113

114,470

22,993

137,463

125,653

11,810

(1,265)

19

(2,701)

7,863

271,760

271,760

29,142

5,547

34,689

120,121

154,810

Revenue

Result
Segment result 

Unallocated corporate 
expenses1

Operating profit

Financial expenses, net

Share of post-tax profit 

of equity accounted 
joint ventures

Tax expense

Profit for the year

Assets
Unallocated corporate 

assets

Total assets

Liabilities
Segment Liabilities

Unallocated corporate 

liabilities

Total liabilities

1  Including share benefit charges of US$2,309,000 and restructuring costs of US$2,219,000. 

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and 

liabilities relate jointly to all segments. These amounts are not discretely analysed between the two operating segments as 

any allocation would be arbitrary.

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3  Segment information continued
Geographical information 
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations 

within which the Group operates. This information is outlined below: 

Revenue by geographical market1 

UK

Europe (excluding UK)

Americas

Rest of world

Revenue

1  Allocation of geographical segments is based on Net Revenue Commission received by the Group.

Assets by geographical location

Year ended

Year ended

31 December

31 December

Revenue

Revenue

2011

US$’000

153,090

124,187

26,488

27,385

331,150

2010

US$’000

127,371

96,759

17,110

20,873

262,113

Carrying amount of segment 

Additions to property, plant 

assets by location

and equipment

Year ended

Year ended

Year ended

Year ended

31 December

31 December

31 December

31 December

2011

US$’000

228,469

40,663

269,132

2010

US$’000

229,954

41,806

271,760

2011

2010

US$’000

US$’000

3,299

1,276

4,575

7,365

1,700

9,065

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

2,374

52,067

54,441

2,309

21,992

24,301

Europe (including UK)

Rest of World

4  Administrative expenses

Share benefit charges — all equity-settled

Other administrative expenses

Administrative expenses

58

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 20115  operating profit

Operating profit is stated after charging:

Staff costs (see note 6)

Audit fees

Other fees paid to auditors in respect of taxation services

Depreciation (within operating expenses)

Amortisation (within operating expenses)

Chargebacks

Payment service providers’ commissions
Restructuring costs1
Share benefit charges — all equity-settled

Goodwill impairment (within administrative expenses — see note 12)

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

86,831

74,854

474

12

9,039

3,998

3,379

18,769

4,949

2,374

20,673

402

11

8,480

3,796

2,987

13,882

2,219

2,309

—

1   Following the departure of the former CEO on 30 April 2011, the Group has restructured its management team resulting in aggregated 
terminated staff and related costs of US$4,949,000 for the year ended 31 December 2011 of which US$3,909,000 are in relation to the 
former CEO. Total costs include $503,000 in respect of accelerated share benefit charges arising on termination.

 During 2010 the Group initiated measures designed to reduce its overheads and increase operational efficiency. These measures mainly 
affected employment costs and included redundancies across the Group’s locations. Costs associated with these redundancies are 
reflected in the restructuring cost line for the year ended 31 December 2010.

6  Employee benefits

Staff cost including Executive Directors’ remuneration comprises the following elements:

Wages and salaries

Social security

Pension costs

Staff costs capitalized in respect of internally generated assets

2011

US$’000

82,060

3,092

4,932

90,084

(3,253)

86,831

2010

US$’000

71,673

2,898

4,521

79,092

(4,238)

74,854

In the income statement total staff costs, excluding share benefit charge of US$2,374,000 (2010: US$2,309,000), are 

included within the following expenditure categories:

Operating expenses

Research and development expenses

Administrative expenses

2011

2010

US$’000

US$’000

49,133

19,567

18,131

86,831

48,525

14,483

11,846

74,854

59

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notes to the Consolidated Financial Statements

6  Employee benefits continued

Average headcount number of employees by category:

Operation

Research and development

Administration

2011

593

217

119

929

2010

632

179

126

937

At 31 December 2011 the Group employed 932 (2010: 928) staff. 

Severance pay liability — Israel 
The Group’s employees in Israel are eligible to receive certain benefits from the Group in certain defined circumstances. 

As such the Group operates a defined benefit severance pay plan which requires contributions to be made to separately 

administrated funds. 

The method used to determine the current service cost and the present value of the defined benefit obligation, according 

to IAS 19 ‘Employee Benefits’ is the Projected Unit Credit actuarial cost method. Actuarial gains and losses are recognised 

by the Group using the equity method. 

The following table summarises the employee benefits figures as included in the Group’s financial statements for 2011  

and 2010, respectively: 

Severance pay liability (within trade and other payables)

Income statement

Actuarial movements on severance pay liability 

(included in statement of comprehensive income)

Movement in severance pay liability:

Severance pay plan assets

At beginning of year

Expected return

Contributions

Benefits paid

Actuarial gain on assets

Exchange differences

At end of year

60

2011

2010

US$’000

US$’000

601

3,044

273

2,548

443

366

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

8,279

407

3,030

(2,442)

(265)

(617)

8,392

6,784

359

2,630

(2,254)

181

579

8,279

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Severance pay plan liabilities

At beginning of year

Interest cost

Current service costs

Benefits paid

Actuarial loss on obligations

Exchange differences

At end of year

Severance pay plan trends

Plan assets

Plan liabilities

Severance pay liability

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

8,552

347

3,104

(2,533)

178

(655)

8,993

7,013

299

2,608

(2,380)

547

465

8,552

Year ended

Year ended

Year ended

Year ended

31 December

31 December

31 December

31 December

2011

2010

2009

2008

US$’000

US$’000

US$’000

US$’000

8,392

(8,993)

(601)

8,279

(8,552)

(273)

6,784

(7,013)

(229)

4,220

(4,496)

(276)

The main actuarial assumptions used in determining the fair value of the Group’s employee benefits plan are shown below:

Discount rate (nominal)

Estimated increase in employee benefits costs

Voluntary termination rate

Estimated rate of return on assets

2011

%

4.34

3

70

4.71

2010

%

4.71

3

70

5.06

The discount rates are based on Israeli government bonds and reflect inflation rates of 2.19% in 2011 (2010: 2.86%).

7  finance expenses

Interest expense

Interest expense on deferred consideration

Unwinding of discount on contingent and deferred consideration

Fair value movements on Foreign exchange derivatives

Foreign exchange losses

Finance expenses

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

—

3,694

3,692

1,572

4,323

13,281

19

—

1,122

—

321

1,462 

61

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8  Taxation

Corporate taxes

Current tax

Deferred tax

Taxation expense

Profit before taxation

Tax at effective tax rate in Gibraltar (2011: 10%, 2010: nil)

Effect of overseas taxation

Effect of deferred tax originating in overseas jurisdictions

Permanent disallowable expenditure/(income)

Adjustments to prior years tax charges

Total tax charge for the year

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

3,761

151

3,912

2,490

211

2,701 

Year ended

Year ended

31 December

31 December

2011
US$’000

5,847

585

2,159

(91)

1,954

(695)

3,912

2010

US$’000

10,564

—

2,490

211

—

—

2,701

Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries  

of operation: 

Gibraltar — The Company and its Gibraltar registered subsidiaries were subject to the provisions of the Gibraltar 

Companies (Taxation and Concessions) Act (the ‘CTCA’) as tax-exempt companies. Subject to a change of ownership or 

activity of a tax-exempt company, the grandfathering of tax-exempt benefits in respect of existing tax-exempt companies 

extended up to 31 December 2010. Commencing as of 1 January 2011, Gibraltar companies are subject to a corporate tax 

rate of 10%. However, certain forms of income, including royalty income, are exempt from corporate tax. 

Israel  — 888 has entered into certain transfer pricing agreements with the Israeli Income Tax Commissioner. The agreement 

in respect of its subsidiary, Random Logic Limited was effective until the end of 2010 and is currently being discussed. 

Domestic corporate tax in Israel in 2011 is 24% (2010: 25%). Effective from 2012 the corporate tax rate will increase to 25%. 

UK — 888’s subsidiary in the UK pays corporate tax in the UK at the applicable rate of 26% (2010: 28%). 

62

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Basic earnings per share 
Basic earnings per share have been calculated by dividing the profit attributable to ordinary shareholders by the weighted 

average number of shares in issue during the year. 

Diluted earnings per share 
In accordance with IAS 33, ‘Earnings per share’, the weighted average number of shares for diluted earnings per share 

takes into account all potentially dilutive shares and share options granted, which are not included in the number of  

shares for basic earnings per share. In addition, certain employee options have also been excluded from the calculation  

of diluted EPS as their exercise price is greater than the weighted average share price during the year and it would not be 

advantageous for the holders to exercise the option. The number of options excluded from the diluted EPS calculation is 

1,305,779 (2010: 781,953). 

Year ended

Year ended

31 December

2011

31 December
2010

US$’000

US$’000

Profit from continuing operations attributable to ordinary shareholders

Weighted average number of ordinary shares in issue

Effect of dilutive ordinary shares and share options

Weighted average number of dilutive ordinary shares

Basic

Diluted

1,935

7,863
346,385,511 345,709,869
2,620,010
349,983,027 348,329,879
2.3¢

3,597,516

0.6¢

0.6¢

2.3¢

Adjusted earnings per share
The Directors believe that EPS excluding share benefit charges, restructuring costs, impairment charges and write-back  

of contingent consideration better reflects the underlying performance of the business and assists in providing a clearer 

view of the performance of the Group.

Reconciliation of profit to profit excluding share benefit charges, restructuring costs, impairment costs and write-back  

of contingent consideration: 

Profit from continuing operations attributable to ordinary shareholders

Share benefit charges (excluding Share benefit charges within restructuring costs)

Restructuring costs

Release of contingent consideration

Impairment charges

Profit excluding share benefit charges, restructuring costs, impairment charges and 

write-back of contingent consideration

Weighted average number of ordinary shares in issue

Weighted average number of dilutive ordinary shares

Adjusted basic earnings per share

Adjusted diluted earnings per share

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

1,935

2,374

4,949

(4,225)

20,673

7,863

2,309

2,219

—

—

25,706

12,391
346,385,511 345,709,869
349,983,027 348,329,879
3.6¢

7.4¢

7.3¢

3.6¢

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10  Dividend

Dividends paid

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

—

10,491 

11  Acquisitions completed in prior years

mytopia social games
On 16 June 2010 the Group acquired the trade and assets comprising the Mytopia social games development studio 

(“Mytopia”) from Real Dice Inc. for an all cash consideration.

In calculating the goodwill arising on acquisition, the fair value of the assets of Mytopia were valued by a professional 

valuation firm and recognised in accordance with IFRS 3 (revised) and adjustments from book value were necessary. 

These adjustments are summarized as follows: 

Intangible assets

Assets

Book value on

fair value

acquisition

adjustments

fair value

US$’000

US$’000

US$’000

—

—

1,870

1,870

1,870

1,870

The fair value relates to the recognition of online bingo game application (US$830,000), software licence agreement 

(US$410,000), non-compete agreement (US$540,000) and a service agreement (US$90,000) acquired as part of the 

acquisition. The online bingo game application intangible asset is being amortised over its estimated useful economic life 

of three years. The software licence agreement intangible asset is being amortised over its estimated useful economic life 

of nine months. The non-compete agreement intangible asset is being amortised over its estimated useful economic life of 

four years. The service agreement is being amortised over its estimated useful economic life of one year. 

During the year the goodwill arising on acquisition of US$20,173,000 was tested for impairment and fully provided against. 

Further details are given in note 12.

The Group paid US$6.0 million in February 2011 of contingent consideration in respect of the acquisition. The remaining 

contingent consideration of US$5.1 million (before discounting) that was recognised on acquisition has been written back 

in the year. Further details are given in note 21.

Wink online Bingo business
On 31 December 2009 the Group acquired the trade and assets comprising the Wink online Bingo business of Daub 

Limited (‘Wink Bingo Business’) for an all cash consideration.

As noted in last year’s annual report the financial performance of the Wink business post acquisition led to increases in the 

contingent consideration payable. In March 2011 the Group entered into an amendment agreement to fix the consideration 

payable. Further details are given in note 21.

The unwinding of the discount element of the deferred consideration is charged to finance expenses in the Income 

statement.

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Intangible assets

Cost or valuation
At 1 January 2010

Additions

Acquisitions

At 31 December 2010

Additions

At 31 December 2011

Amortisation and Impairments:
At 1 January 2010

Charge for the year

At 31 December 2010

Impairment in the year

Charge for the year

At 31 December 2011

Carrying amounts

At 31 December 2011
At 31 December 2010

At 31 December 2009

Analysis of goodwill by cash generating units:

Valuation at 1 January 2010

Acquisitions of Mytopia social games

Adjustment to the Wink bingo business contingent 
consideration1

Valuation at 1 January 2011

Mytopia social games goodwill impairment

Internet domain name goodwill impairment

Valuation at 31 December 2011

Internally

generated

Acquired

intangible

 intangible

assets

 assets

Goodwill

Total

US$’000

 US$’000

 US$’000

 US$’000

10,213

5,870

—

16,083

4,079

20,162

1,271

1,785

3,056

—

2,548

5,604

14,558
13,027

8,942

6,842

—

2,211

9,053

201

9,254

3,563

2,011

5,574

—

1,450

7,024

2,230
3,479

3,279

Bingo

online

business

US$’000
58,111

—

67,001

125,112

—

—

125,112

mytopia

social

games

US$’000
—

20,173

—

20,173

(20,173)

—

—

58,611

67,001

20,173

145,785

—

75,666

72,871

22,384

170,921

4,280

145,785

175,201

—

—

—

20,673

—

20,673

125,112
145,785

58,611

Internet

domain

name

US$’000
500

—

—

500

—

(500)

—

4,834

3,796

8,630

20,673

3,998

33,301

141,900
162,291

70,832

Total

Goodwill

US$’000
58,611

20,173

67,001

145,785

(20,173)

(500)

125,112

1   As a result of the financial performance of the Wink Bingo business since the commencement of the earn-out period on 1 April 2010 the 

Board revised its estimate of the potential contingent consideration that would  become payable to US$75.5 million in 2010. This estimate 
was based on the assumption that the earn-out payment would reach its contractual cap. As the Wink Bingo acquisition was accounted 
for under IFRS 3 (2004) the adjustment to contingent consideration was taken to goodwill. On 18 March 2011 the Group announced that 
it had entered into an amendment agreement with the Wink Bingo vendors to reschedule the earn out payment payable in May 2011. 
Further details are given in note 21.

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12 

Intangible assets continued
Bingo Online Business 
Intangible assets and goodwill associated with the cash generating online Bingo business unit relates to the acquisition 

of the online Bingo business of Globalcom Limited during 2007 and the acquisition of the Wink Bingo business in 2009. 

The income streams generated from the bingo business, comprising the B2C Bingo cash generating unit and the B2B cash 

generating unit, have been treated together as the risks and rewards associated with those income streams are deemed to 

be sufficiently similar. 

At the year end, the carrying value-in-use was determined by discounting the expected future cash flows of the online 

Bingo cash generating units, to their present value. The key assumptions for the value-in-use calculations were those 

regarding discount rate and growth rates of the business. The Directors estimate discount rates that reflect the current 

market assessment of the time value of money and risks appropriate to the online Bingo business. The discount rate that 

is considered by the Directors to be appropriate is 8% (2010: 12%) being the Group’s specific weighted average cost of 

capital which also applies to the online Bingo cash generating units. 

Discount rate is re-calculated each year by taking into account prevailing risk free rates, equity risk premium and beta.  

The result this year was a lower discount rate primarily due to a lower company beta.

In estimating the future cash flows the Group has used conservative estimates in respect of revenues generated and costs 

incurred and therefore certain B2B contracts due to end in the next five years have not been projected to be renewed 

and have been expected to decline gradually over the period to contract end. Growth rates of the online Bingo business 

are based on past experience and projections of future changes in the online gaming market, taking into account external 

sources of information such as analysts' research reports. These suggest that Bingo is expected to demonstrate year on 

year growth. The Group has used lower growth rates in estimating the future cash flows conservatively reflecting the 

current uncertainties about the medium-term global economic outlook. The Directors have used forecasts for the next  

five years of the expected cash flows, of which the first year is based on the Group's current approved budget. 

Excluding the effects of B2B contracts projected to come to an end over the five year period, an annual underlying growth 

rate of 2% (2010: 7%) was used for 2012 mainly attributed to the stabilization in the Wink Bingo business revenues after 

the earn out period ended on March 2011. For 2013-2016, no growth rate was assumed (2010: no growth). Following year 

five, the Group extrapolates cash flows in perpetuity, using an estimated conservative growth rate of 1% (2010: 1%), which 

is lower than the forecast long-term growth rate of the UK economy. Marketing costs associated with the Bingo cash 

generating units were projected as a fixed percentage of revenues. All other operational costs are forecast as percentage 

of revenue, such percentage increased conservatively by 6% (2010: 7%) in each of the five year periods to 2016, over and 

above the level of growth in revenues and well above the actual level experienced in 2011.

The Directors are not aware at this time of any need to change their key assumptions on which they have based their 

determination of the recoverable amount of the goodwill which would cause its carrying amount to exceed its recoverable 

amount. In fact, although such movements are not expected to arise, neither a 1% decrease in the growth rate in each of 

the next three years nor a 5% increase in the discount rate would have led to an impairment of the acquired intangible 

assets and goodwill in the current year.

Mytopia social games
The Group has performed an impairment review during the year on the cash generating Mytopia social games unit which 

was acquired in June 2010, and was affected by commercial disputes which arose during the year over two branded social 

games which Mytopia was developing. This review compared carrying value to value in use and fair value less costs to 

sell, adjusting  the originally forecast revenue arising. Due to the overall reduced expectation of income growth from the 

Mytopia business, it was determined that the recoverable amount of that business was US$957,000 based on an estimate 

by management of fair value less costs to sell which has resulted in a full impairment charge of US$20,173,000 against 

goodwill. Other assets acquired have not been impaired.  

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12 

Intangible assets continued
The impairment charge has been taken to administrative expenses in the consolidated Income statement and is included 

within the B2C operating segment.

Other intangible assets associated with the cash generating Mytopia social games unit acquired during June 2010 

including an online bingo game application, software licence agreement, non-compete agreement and a service 

agreement, are being amortized over their estimated useful economic lives of up to four years.

At the previous year end, the carrying value-in-use was determined by discounting the expected future cash flows to their 

present value. The key assumptions for the value-in-use calculations were those regarding discount rate, users’ life time 

value, marketing spend and growth rates of the business. 

In estimating the future cash flows the Directors used estimates in respect of revenues generated and costs incurred. 

Growth rates of the Mytopia business were based on projections of future changes in the social games market, taking into 

account external sources of information such as analysts’ research reports and publicly available information that analyzes 

KPIs of various social networks game providers and the development of new games by Mytopia. Forecast revenues 

assumed lower user’s life value compared to other major social games.

The Directors used forecasts for the following five years of the expected cash flows, of which the first year was based on 

the Group’s 2011 budget. Revenue was forecast to grow between 2011 and 2014 assuming a compound quarterly growth 

of 21%, and cost of sales was forecast at an average of 23% of revenue. Marketing costs were projected to increase by a 

fixed compounded monthly percentage during 2012 to 2014 across all games. All other overhead costs (mainly wages) 

were forecast in line with 2011 budget which, on an annualized basis assumed an increase of 50% over 2010 actual figures. 

Thereafter these costs were assumes to increase by 3 % in each of 2012 to 2014. Following year five, the Group used a long 

term growth rate of 2%. The Directors estimated discount rates of 18%.  

Internet domain name
During 2008 the Group acquired an internet domain name based business which is used to generate traffic into the 

Group’s various websites. Out of total consideration of US$513,000, an intangible asset of US$13,000 was recognized 

whilst the remainder of US$500,000 was recognised as goodwill. 

The Group has performed an impairment review at the year end, in respect of the carrying value-in-use of the internet 

domain name. comparing carrying value to value in use and fair value less costs to sell, adjusting the originally forecast 

revenue arising. Due to the overall reduced expectation of income growth from the internet domain, it was determined that 

the recoverable amount of the internet domain was nil based on an estimate by management of fair value less costs to sell 

which has resulted in a full impairment charge of US$500,000 against goodwill and US$13,000 against intangible assets. 

Licences
In respect of certain licences costs amounting to US$3.7 million where the Group considers these to have an indefinite life, 

the Group has conducted an impairment review at the period end, in respect of the carrying value-in-use of its licences 

comparing carrying value to value in use and fair value less costs to sell. At the year end, the carrying value-in-use was 

determined by discounting the expected future cash flows of the relevant cash generating unit (CGU), to its present 

value. The key assumptions for the value-in-use calculations were those regarding discount rate and growth rates of the 

business. The Directors estimate discount rates that reflect the current market assessment of the time value of money and 

risks appropriate to the relevant CGU. The discount rate that is considered by the Directors to be appropriate is 8% being 

the Group’s specific weighted average cost of capital.

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12 

Intangible assets continued
The Group has used prudent growth of 3% in respect of revenue and conservative costs figures in assessing the expected 

cash flows from the CGU. At 31 December 2011 no impairment needs to be recognised. 

Internally generated intangible assets 
The Group has put in place processes and procedures which enable it to ascertain technological feasibility before 

development costs are incurred and therefore be in a position to capitalise costs incurred after that point. Such 

expenditure is only capitalised when the development cost meets the definition of an intangible asset and the recognition 

criteria as set out in IAS 38 ‘Intangible assets’. 

The Group estimates the useful life of these assets as between three and five years. These assets are subject to 

impairment test wherever events or changes in circumstances indicate their carrying amount may not be recoverable 

on the same basis as described above for acquired intangible assets. At 31 December 2011 no impairment needs to be 

recognised and the carrying value of internally generated assets is considered appropriate.

13  Property, plant and equipment

office

furniture

and

motor

Leasehold

IT equipment

equipment

vehicles

improvements

Total

US$’000

US$’000

US$’000

US$’000

US$’000

33,125

8,617

—

41,742

4,397

(5,600)

40,539

21,669

6,920

—

28,589

7,545

(5,601)

30,533

10,006
13,153

11,456

2,641

120

—

2,761

82

—

2,843

1,490

251

—

1,741

187

—

1,928

915
1,020

1,151

503

63

(35)

531

—

(21)

510

287

75

(13)

349

62

—

411

99
182

216

14,848

265

—

15,113

96

(1,895)

13,314

6,687

1,234

—

7,921

1,245

(1,891)

7,275

6,039
7,192

8,161

51,117

9,065

(35)

60,147

4,575

(7,516)

57,206

30,133

8,480

(13)

38,600

9,039

(7,492)

40,147

17,059
21,547

20,984

Cost
At 1 January 2010

Additions

Disposals

At 31 December 2010

Additions

Disposals

At 31 December 2011

Accumulated depreciation
At 1 January 2010

Charge for the year

Disposals

At 31 December 2010

Charge for the year

Disposals

At 31 December 2011

Depreciated cost

At 31 December 2011
At 31 December 2010

At 31 December 2009

68

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Investment in equity accounted joint ventures
The following entity meets the definition of a Jointly controlled entity and has been equity accounted in the consolidated 

financial statements:

Name
Technology Solutions (Gibraltar) Limited

Percentage

Percentage

of equity

of equity

interest

interest

Country of

incorporation
Gibraltar

2011

%
50%

2010

%
50%

On 6 October 2010 the Group entered into a Joint Venture Agreement (“JVA”) via 888 Regulated Markets Ltd. (“888 RM”), 

a wholly owned subsidiary, with Prima Networks Ltd. (“PNL”) and Technology Solutions (Gibraltar) Ltd. (“TSG”), a Gibraltar 

company jointly owned by 888 RM and PNL in equal parts. 

The Group through 888 RM obtained in 2010 a licence to operate online poker games in France.

Under the terms of the JVA, 888 RM, PNL and TSG operate the network jointly, utilizing rights to use poker software 

technology and related services required to make the Games available for use in the French poker networks of PNL 

(licenced to TSG) and 888 RM and combining them into one French poker network sharing the liquidity of their respective 

customers. 

Aggregated amounts relating to TSG are as follows:

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Revenues

Expenses

Profit

Share of before tax profit of Joint Venture

Investment including loans in equity accounted Joint Venture

15  financial Assets — Available-for-sale investments

Opening balance at the beginning of the year

Investments during the year

2011

2010

US$’000

US$’000

—

2,348

2,207

—

1,712

(1,544)

168

84

1,243

6

2,502

2,467

—

414

(376)

38

19

1,297

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

175

—

175

—

175

175

Available-for-sale assets comprised of unquoted securities. The fair value of these has been determined on the basis of 

expected cash flows discounted using a rate based on the market interest rate and a premium specific to the unlisted 

securities. Fair value movements for 2010 and 2011 were insignificant.

69

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16  Deferred taxes 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes. The Group’s deferred tax assets 

resulting from temporary differences are as follows: 

Accrued severance pay

Property, plant and equipment

Intangible assets

Provision for share benefit charges

Provision for vacation

Provision for convalescence

17  Cash and cash equivalents 

Cash and cash equivalents

Restricted cash

Restricted cash primarily relates to deposits held by banks for guarantees 

18  Trade and other receivables

Trade receivables

Corporate tax

Other receivables and prepayments

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

280

101

(408)

116

323

23

435

88

—

—

94

382

22

586

31 December

31 December

2011

US$’000

74,028

7,824

81,852

2010

US$’000

60,569

951

61,520

31 December

31 December

2011

2010

US$’000

US$’000

17,197

1,799

7,472

26,468

12,332

796

11,216

24,344

The carrying value of trade and other receivables approximates to their fair value as the credit risk has been addressed 

as part of impairment provisioning and, due to the short-term nature of the receivables; they are not subject to ongoing 

fluctuations in market rates.

70

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 201119  Share capital

Share capital comprises the following:

Ordinary shares of £0.005 each

Ordinary shares of £0.005 each

Issue of ordinary shares of £0.005 each

Share buy back

Authorized

31 December

31 December

31 December

31 December 

 2011

 2010

 2011

2010

Number

Number
426,387,500 426,387,500

US$’000

US$’000

3,880

3,880

Allotted, called up and fully paid

31 December

31 December

31 December

31 December 

 2011

 2010

 2011

2010

Number

Number
345,429,509 346,534,097
2,190,090

2,257,959

(3,294,678)
347,687,468 345,429,509

—

US$’000

US$’000

3,145

18

—

3,163

3,152

17

(24)

3,145 

The following tables include details on issue of ordinary shares of £0.005 each as part of the Group’s employee share 

option plan (see note 23) during 2011 and 2010: 

Issued during 2011
March 2011

May 2011

June 2011

August 2011

September 2011

October 2011

November 2011

December 2011

Issued during 2010
January 2010

March 2010

April 2010

May 2010

June 2010

July 2010

August 2010

September 2010

October 2010

ordinary

shares of

£0.005 each
50,000

780,612

359,443

187,105

45,106

474,597

174,528

186,568

ordinary

shares of

£0.005 each
255,812

88,884

613,110

145,055

421,905

125,884

231,653

279,306

28,481

During 2011, the Company did not issue shares (2010: nil) in respect of employees’ exercising market value options. 

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share 

capital of the Group amounts to US$3,228,000 (2010: US$3,210,000) and is split into 347,687,468 (2010: 345,429,509) 

ordinary shares. The share capital in UK sterling (GBP) is £1,738,437 (2010: £1,727,148) and translates at an average 

exchange rate of US$1.86 (2010: US$1.86) to GBP. 

71

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20  Trade and other payables

Trade payables

Corporate taxes

Other payables and accrued expenses

31 December

31 December

2011

2010

US$’000

US$’000

27,308

667

37,487

65,462

15,335

309

22,170

37,814

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these 

balances. Comparative amounts have been reclassified between trade and other payables following a review by 

management.

21  Contingent and deferred consideration

Deferred (2010 contingent) consideration re Wink acquisition1
Contingent consideration re Mytopia acquisition2

31 December

31 December

2011

US$’000

37,397

—

37,397

2010

US$’000

72,046

10,225

82,271

1   On 18 March 2011 the Group announced that it had entered into an amendment agreement with the Wink Bingo vendors to reschedule 

the earn out payment payable in May 2011. The earn out payment reached its maximum cap of £59.7 million out of which £11 million was 
paid on 31 December 2009. Under the revised payment terms the Group made a payment out of its cash resources of £9.26 million on 
18 March 2011, £9.26 million on 21 May 2011 and £6.173 million on 31 August 2011. On 23 February 2012 the Group paid an amount of £20.2 
million resulting in a balance of £3.8 million payable on 21 May 2012 without a penalty. Payments after 21 May 2011 bear interest at 15% per 
annum. The Group has implemented security over the assets comprising the Wink bingo business in favor of the vendors.

2   On February 2011 the Group paid US$6.0 million due upon meeting certain milestones connected to the mobile and social networking 

games. An estimated earn-out payment of US$5.1 million was supposed to be payable in cash during the second quarter of 2012 based 
on achieving certain performance criteria during 2011. The subsequent financial performance has led to a release of that liability as the 
performance criteria were not achieved. 

Contingent and deferred consideration - movements in the year

Contingent and Deferred consideration at the beginning of the year

Paid in year — Capital amounts

Unwinding of discount

Release of contingent consideration

Foreign exchange differences on deferred consideration

Deferred consideration at the end of the year

Wink Bingo

mytopia

business

social games

US$’000
72,046

US$’000
10,225

Total

US$’000
82,271

(40,080)

(6,000)

(46,080)

3,692

—

1,739

37,397

—

(4,225)

—

—

3,692

(4,225)

1,739

37,397

72

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22  Liabilities to customers and progressive prize pools

Liabilities to customers

Progressive prize pools

31 December

31 December

2011

2010

US$’000

US$’000

40,016

4,938

44,954

30,630

4,095

34,725

23  Investments in significant subsidiaries

Percentage

Percentage

Name
Cassava Enterprises (Gibraltar) Limited

Virtual Marketing Services (UK) Limited

Virtual Marketing Services (Gibraltar) Limited

Dixie Operation Limited

Random Logic Limited

Brigend Limited

Fordart Limited

New Wave Virtual Ventures Limited

Virtual Internet Services Limited

Gisland Limited

888 Regulated Markets Limited

888 Denmark Limited

888 Spain Public LImited Company

888 Virtual Limited

Country of
incorporation
Gibraltar

UK

Gibraltar

Antigua

Israel

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Malta

Gibraltar

Gibraltar

Gibraltar

of equity

interest

2011
%

100

100

100

100

100

100

100

100

100

100

100

100

100

100

of equity

interest

2010

%

100

100

100

100

Nature of business
Gaming website operator

Advertising services

Marketing acquisition

Customer call center 

operator

100

Research, development 

100

100

and marketing

Bingo business operator

General commercial 

business activities

100

Development of social 

100

100

games — Mytopia. 

General commercial 

business activities

Provider of payments 

service solutions; Holds 

money transmission licence

100

Holder of French online 

gaming licence

—

Holder of Danish online 

gaming licence

— Applied for Spanish online 

gaming licence

— Holder of Group IP assets

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24  Share-based payment 

Prior to flotation, the Company adopted two equity-settled employee share incentive plans — the 888 All-Employee 

Share Plan and the Long-term Incentive Plan. The 888 All-Employee Share Plan is open to all employees and Executive 

Directors of the Group who are not within six months of their normal retirement age at the discretion of the Remuneration 

Committee. Awards under this scheme will vest in instilments over a fixed period of up to four years. 

The Company grants awards to certain Executive Directors and members of its senior management. These awards are 

subject to performance conditions imposed by the Remuneration Committee at the dates of grant. 

Details of Shares and Share Options granted as part of the 888 All-Employee Share Plan: 

Share options granted

Outstanding at the beginning of the year

Market value options granted during the year

Market value options lapsed during the year
Outstanding at the end of the year1

31 December

2011

Weighted
average

31 December

2010

Weighted

average

exercise price

Number

exercise price

Number

£1.38

4,587,481

£1.38

6,027,789

—

£1.29

£1.41

—

(942,437)

3,645,044

—

£1.36

£1.38

—

(1,440,308)

4,587,481

1   Of the total number of options outstanding at the end of the year, 2,932,129 had vested and were exercisable at the end of the year  

(2010: 2,836,040).

2  Range of exercise price for options outstanding at the end of the year is £1.02–£1.80 (2010: £1.02–£1.80).

Shares granted

Outstanding at the beginning of the year

Shares granted — future vesting

Lapsed future vesting shares

Shares issued during the year

Outstanding at the end of the year

Shares are granted at a nominal exercise price. 

Valuation information — Shares granted

Weighted average share price at grant date

Weighted average share price at issue of shares

Average remaining life until vesting (Months)

31 December

31 December

2011

US$’000

4,441,138

5,091,457

2010

US$’000

7,182,929

1,689,103

(906,344)

(2,240,804)

(2,257,959)

(2,190,090)

6,368,292

4,441,138

2011

£0.34

£0.34

20

2010

£ 0.50

£ 0.66

15

Shares granted for future vesting are fair valued at the share price at grant date. The restrictions on the shares during  

the vesting period, primarily relating to non-receipt of dividends, have an immaterial effect on this fair value estimate  
at grant date. 

74

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In accordance with International Financial Reporting Standards a charge to the income statement in respect of any shares 

or options granted under the above schemes will be recognised and spread over the vesting period of the shares or 

options based on the fair value of the shares or options at the date at grant, adjusted for changes in vesting conditions at 

each balance sheet date. This charge has no cash impact. 

Share benefit charges

Charges in respect of share and option awards granted this year

Charges in respect of share and option awards granted in previous years

Charges in respect of share and option awards granted in previous years included within 
restructuring charges (see note 5)

Charge for the year

25  Related party transactions

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

607

1,767

2,374

503

2,877

246

2,063

2,309

—

2,309

During the year the Group paid US$81,290 (2010: US$258,815) in respect of rent and office expenses to companies of 

which Mr John Anderson was a Director. At 31 December 2011 the amount owed to those companies was nil (2010: nil). 

Remuneration paid to the Directors in the year totalled US$6,676,000 (2010: US$2,284,000). Share benefit charge in 

respect of awards granted to the Directors totalled US$1,055,000 (2010: US$348,380). 

26  Commitments 

Lease commitments 
Future minimum lease commitments under property operating leases for the year ended 31 December 2011 are as follows: 

Leases expiring within
One year

Two to five years

The amount paid in the year was US$3,714,000 (2010: US$3,060,000).

Lease commitments on the Group’s property are shown to the date of the first break clause.

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

3,278

11,357

14,635

2,937

12,956

15,893

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27  financial risk management 

The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and 

procedures for managing these risks are set by the Board following recommendations from the Chief Financial Officer.  

The Board reviews the effectiveness of these procedures and, if required, approves specific policies and procedures  

in order to mitigate these risks. 

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

●● Cash and cash equivalents.
●● Restricted cash.
●● Trade and other receivables.
●● Trade and other payables.
●● Liabilities to customers.
●● Contingent consideration on acquisition.
●● Available-for-sale financial investments.

Detailed analysis of these financial instruments is as follows:

financial assets

Trade receivables

Other receivables

Cash and cash equivalents

Restricted cash

Available-for-sale financial investments

31 December

31 December

2011

2010

US$’000

US$’000

17,197

9,271

74,028

7,824

175

12,332

12,012

60,569

951

175

108,495

86,039

In accordance with IAS 39, with the exception of available-for-sale assets, all financial assets are classified as loans  

and receivables.

financial liabilities
Trade payables

Other payables and accrued expenses

Contingent and deferred Consideration

Liabilities to customers

31 December

31 December

2011

2010

US$’000

US$’000

27,308

38,154

37,397

44,954

147,813

4,179

33,635

82,271

34,725

154,810

In accordance with IAS 39, all of the above financial liabilities are held at amortised cost, except for US$1,534,000 relating 

to the forward currency contracts to hedge risks associated with foreign exchange rates. Such derivative financial 

instruments are measured at fair value under IAS 39 and comprise level two fair value measurement instruments.  

(2010: US$82,271,000 relating to the contingent consideration arising on acquisitions which are recognised at fair value). 

At 31 December 2011 and 2010, the fair value and the book value of the Group’s financial assets and liabilities were 

materially the same. 

76

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27  financial risk management continued

Capital
The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the 

Group is maximizing shareholders’ value, which, from the capital perspective, is achieved by maintaining the capital 

structure most suited to the Group’s size, strategy, and underlying business risk. Other than disclosed elsewhere in 

note 28, there are no demands or restrictions on the Group’s capital. 

The main financial risk areas are as follows: 

Credit risk
Trade receivables

The Group’s credit risk is primarily attributable to trade receivables who are the Group’s payment service providers (‘PSP’). 

These are third party companies that facilitate deposits and withdrawals of funds to and from customers’ virtual wallet 

with the Group. These are mainly intermediaries that transact on behalf of the main credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group 

reduces this credit risk by: 

●● Monitoring those balances on a regular basis.
●● Arranging for the shortest possible cash settlement intervals.
●● Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.
●● Ensuring a new PSP is only contracted following various due diligence and ‘Know Your Customer’ procedures.
●● Ensuring policies are in place to reduce dependency on any specific PSP.

The Group believes that based on the above and on extensive past experience, the PSP receivables are of good credit 

quality and there is no requirement to provide for any potential bad debts arising from a PSP failing to discharge its 

obligation. None of the balances owed by the various PSP are overdue or impaired (2010: nil). 

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (‘chargebacks’) 

or any other funding method they have used in respect of the services provided by the Group. Customers may fail to fulfil 

their obligation to pay which will result in funds not being collected. These chargebacks and uncollected deposits, when 

occurring, will be deducted at source by the PSPs from any amount due to the Group. As such the Group provides for 

these eventualities by way of a provision based on analysis of past transactions. This provision is netted off from the trade 

receivables balance and at 31 December 2011 was US$1,161,000 (2010: US$886,000). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following 

prevention and verification procedures using internally developed bespoke systems integrated with commercially available 

third party measures. 

Cash and cash equivalents 
The Group controls its cash position out of its Gibraltar headquarters. Subsidiaries in its other locations (Israel, Antigua 

and London) maintain minimum cash balances which are deemed required for their operations. 

Cash settlement proceeds from PSPs, as described above, are paid into bank accounts controlled by the Treasury function. 

The Group maintains its funds with highly reputable financial institutions and will not hold funds with financial institutions 

with low credit rating. 

The Group maintains its cash reserve in highly liquid deposits and regularly monitors rates in order to maximize yield. 

77

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27  financial risk management continued

Restricted cash 
Restricted cash is mainly attributed to a deposit in respect of the Spanish licence application. 

The Group’s maximum exposure to credit risk by type of financial instrument is summarized below: 

Trade receivables

Other receivables

Cash and cash equivalents

Restricted cash

Available for sale financial investments

31 December 2011

31 December 2010

Carrying

maximum

value

US$’000

exposure

US$’000

17,197

9,271

74,028

7,824

175

17,197

9,271

74,028

7,824

175

Carrying

value

US$’000

12,332

12,012

60,569

951

175

Maximum

 exposure

 US$’000

12,332

12,012

60,569

951

175

108,495

108,495

86,039

86,039

Liquidity risk 
Liquidity risk exists in the case where the Group will encounter difficulties in meeting its financial obligations as they 

become due. 

The Group monitors its liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its 

obligations. 

The following table details the contractual maturity analysis of the Group’s financial liabilities:

On demand

In three months

Between three months and one year

More than one year

31 December 2011

Trade

payables

US$’000

other
payables1
US$’000

Contingent

Liabilities to

consideration

customers

Total

 US$’000

US$’000

US$’000

8,479

17,107

1,467

255

27,308

1,007

34,416

1,634

1,097

38,154

—

—

37,397

—

44,954

—

—

—

37,397

44,954

54,440

51,523

40,498

1,352

147,813

1   Includes other payables, accrued expenses, derivative financial liabilities and provisions.

31 December 2010

Trade

payables

US$’000

Other
payables1
US$’000

Contingent

Liabilities to

consideration

 customers

Total

 US$’000

US$’000

US$’000

1,857

2,068

254

—

4,179

7,356

24,621

662

996

33,635

—

34,725

5,987

72,046

4,238

82,271

—

—

—

34,725

43,938

32,676

72,962

5,234

154,810

On demand

In three months

Between three months and one year

More than one year

1  Includes other payables, accrued expenses and provisions. 

78

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 201127  financial risk management continued

market risk 
Interest rate risk 

The Group’s exposure to interest rate risk is limited to the interest bearing deposits in which the Group invests surplus 

funds. 

The Group’s policy is to invest surplus funds in low risk money market funds or on call over night facilities. The Group also 

arranges with its principal bankers that excess funds are swept automatically across its accounts, every night, in order to 

maximize availability of funds for investments. 

Downside interest rate risk is minimal as the Group has no floating rates borrowings. Given current low US$ interest rate 

a 0.5% downward movement in bank interest rates would not have a significant impact on finance income for the year. 

However, a 0.5% increase in interest rates would, based on the year-end deposits, increase annual profits by US$250,000. 

Currency risk 
The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

●● Mismatch between Balance sheet Liabilities to customers which is predominantly denominated in US$ and the net 

receipts from customers which are settled in the currency of the customer’s choice, of which sterling (GBP) and euros 

(EUR) are significant.

●● Mismatch between reported revenue which is mainly generated in USD (the Group’s functional and reporting 

currency) and significant portion of deposits which are settled in local currencies. 

●● Expenses, the majority of which are denominated in foreign currencies including sterling (GBP), euro (EUR) and 

New Israeli shekel (ILS).

●● The Wink Bingo deferred consideration is denominated in GBP. The Group entered into a specific forward contract in 

order to fix the economic impact of the currency mismatch.

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure 

is kept to an acceptable level, inter alia by using foreign exchange forward contracts designed to fix the economic impact 

of known liabilities. At 31 December 2011 there were 20,000,000 GBP outstanding forward contracts regarding the Wink 

deferred liability whose fair value is US$1,534,000 and with a remaining contractual life of five months. 

The tables below detail the net financial position by currency at 31 December 2011 and 2010:

Cash and cash equivalent

Receivables

Available-for-sale financial 

investments

Net monetary assets

Payables

Net monetary liabilities

Net financial position

GBP

EUR

ILS

USD

other

Total

US$’000

US$’000

US$’000

US$’000

US$’000

US$’000

31 December 2011

12,699

9,491

16,098

6,742

6,111

2,411

44,099

5,190

—

22,190

(62,905)

(62,905)

(40,715)

—

22,840

(8,483)

(8,483)

14,357

—

8,522

(15,161)

(15,161)

(6,639)

175

49,464

(60,912)

(60,912)

(11,448)

2,845

2,634

—

5,479

(352)

(352)

5,127

81,852

26,468

175

108,495

(147,813)

(147,813)

(39,318)

21273-04 888 Holdings.indd   79

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79

www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Consolidated Financial Statements

27  financial risk management continued

Cash and cash equivalent

Receivables

Available-for-sale financial 

investments

Net monetary assets

Payables

Net monetary liabilities

Net financial position

31 December 2010

GBP

EUR

ILS

USD

Other

Total

US$’000

US$’000

US$’000

US$’000

US$’000

US$’000

11,820

10,779

—

22,599

(94,226)

(94,226)

(71,627)

9,430

4,631

—

14,061

(2,828)

(2,828)

11,233

5,706

1,454

—

7,160

(9,308)

(9,308)

(2,148)

31,496

5,863

175

37,534

(48,115)

(48,115)

(10,581)

3,068

1,617

—

4,685

(333)

(333)

4,352

61,520

24,344

175

86,039

(154,810)

(154,810)

(68,771)

Sensitivity analysis 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US dollar exchange 

rate at the balance sheet date for balance sheet items denominated in sterling, euros and new Israeli shekels: 

Year ended 31 December 2011

GBP

4,071

EUR

1,436

(4,071)

(1,436)

Year ended 31 December 2010

GBP

7,163

(7,163)

EUR

1,123

(1,123)

ILS

664

(664)

ILS

215

(215)

10% Strengthening

10% Weakening

10% Strengthening

10% Weakening

80

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 201128  Contingent liabilities and regulatory issues
(a)  As part of the Board’s ongoing regulatory compliance and operational risk assessment process, the Board continues to 

monitor legal and regulatory developments, and their potential impact on the business, and continues to take appropriate 

advice in respect of these developments. 

(b)  Given the nature of the legal and regulatory landscape of the industry, from time-to-time the Group has received notices, 

communications and legal actions from a small number of regulatory authorities and other parties in respect of its 

activities. The Group has taken legal advice as to the manner in which it should respond and the likelihood of success 

of such actions. Based on this advice and the nature of the actions, the Board is unable to quantify reliably any material 

outflow of funds that may result, if any. Accordingly, no provisions have been made. 

(c)  The Group operates in numerous jurisdictions. Accordingly, the Group is filing tax returns, providing for and paying 

all taxes it believes are due based on local tax laws, transfer pricing agreements and tax advice obtained. The Group 

is periodically subject to audits and assessments by local taxing authorities. The Board is unable to quantify reliably 

any exposure for additional taxes, if any, that may arise from the final settlement of such assessments. Accordingly no 
additional provisions have been made.

29  Post balance sheet events
(a)  As part of commercial negotiations between the Group and one of its B2B white label customers, the Group has acquired 

the customer’s domain names and brands as at 1 January 2012. As a result the Group will be recognising the income within 

its B2C business for 2012 rather than the net commission charged within B2B income as was the case for 2011. Based upon 

the provisional estimates of fair value there is no material effect on the Group assets and liabilities.

(b)  On 23 February 2012 the Group prepaid £20.2 million of the Wink deferred consideration to reduce interest costs.  

This resulted in a balance of £3.8 million payable on 21 May 2012 without a penalty.

21273-04 888 Holdings.indd   81

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81

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Company Balance Sheet
At 31 December 2011

Assets

Non-Current Assets
Investments in subsidiaries

Fixed assets

Current assets
Trade and other receivables

Cash and cash equivalents

Total assets

Equity and Liabilities

Equity
Share capital

Share premium

Retained earnings

Capital redemption reserve

Total equity attributable to equity holders of the parent

Liabilities

Current liabilities
Trade and other payables

Total liabilities

Total equity and liabilities

31 December

31 December

Note

2011
US$’000

2010

US$’000

2

3

4

5

6

22,782

11

22,793

146,287

16,386

162,673

185,466

3,163

65

(4,333)

24

(1,081)

20,956

5

20,961

135,339

13,674

149,013

169,974

3,145

65

7,454

24

10,688

186,547

186,547

185,466

159,286

159,286

169,974

The financial statements on pages 82 to 84 were approved and authorised for issue by the Board of Directors on 27 March 

2012 and were signed on its behalf by:

Brian mattingley
Chief Executive Officer

Aviad Kobrine
Chief Financial Officer

The notes on pages 85 to 86 form part of these financial statements.

82

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Company Statement of Changes in Equity
For the year ended 31 December 2011

Balance at 1 January 2010
Dividend paid

Issue of shares

Share benefit charges

Share buy back

Total comprehensive income for the year

Balance at 1 January 2011
Issue of shares

Share benefit charges

Total comprehensive income for the year

Balance at 31 December 2011

Capital

Share

Redemption

Share 

capital

US$’000
3,152

Reserve

US$’000
—

premium

US$’000
65

Retained

earnings

US$’000
14,344

Total

US$’000
17,561

—

17

—

(24)

—

3,145

18

—

—

3,163

—

—

—

24

—

24

—

—

—

24

—

—

—

—

—

65

—

—

—

65

(10,491)

(10,491)

(17)

2,309

(3,465)

4,774

7,454

(18)

2,877

(14,646)

(4,333)

—

2,309

(3,465)

4,774

10,688

—

2,877

(14,646)

(1,081)

The following describes the nature and purpose of each reserve within equity. 

Share capital — represents the nominal value of shares allotted, called-up and fully paid for.
Capital redemption reserve — represents amounts transferred from the share capital reserve following the buy back  
and cancellation of equity shares.
Share premium — represents the amount subscribed for share capital in excess of nominal value. 
Retained earnings — represents the cumulative net gains and losses recognised in the consolidated statement  
of comprehensive income. 

The notes on pages 85 and 86 form part of these financial statements.

21273-04 888 Holdings.indd   83

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83

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Company Statement of Cash Flows
For the year ended 31 December 2011

Cash flows from operating activities:
 Loss before income tax

Adjustments for
 Interest received

 Share benefit charges

 Depreciation

 Increase in amounts owed by subsidiaries

 Decrease in other accounts receivables

 Increase in trade payables

 (Decrease) Increase in amounts owed to subsidiaries

 Increase (decrease) in other accounts payables

Cash generated from (used in) operations
Tax paid

Net cash generated from (used in) operating activities

Cash flows from investing activities:
 Interest received

 Purchase of fixed assets

 Dividends received

Net cash generated from investing activities

Cash flows from financing activities:
 Dividends paid

 Share buy back

Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 85 to 86 form part of these financial statements.

31 December

31 December

2011
US$’000

2011
US$’000

2010

2010

US$’000

US$’000

(13,679)

(59)

1,051

2

(11,369)

421

485

22,365

3,719

59

(8)

—

—

—

(5,810)

(63)

293

1

(11,047)

528

39

(11,035)

(1,702)

63

(6)

10,491

2,936

(275)

2,661

(28,796)

(50)

(28,846)

51

10,548

(10,491)

(3,465)

—

2,712

13,674

16,386

(13,956)

(32,254)

45,928

13,674

84

21273-04 888 Holdings.indd   84

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011notes to the Company Financial Statements

1  General information and accounting policies 

A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company has applied accounting policies identical to the Group’s accounting policies listed in note 2 to the 

consolidated financial statements other than in relation to investments in its subsidiaries which are held at cost less any 

impairment provision required. 

The following standard issued by the IASB has not been adopted by the Company as this was not effective for the year 

2011. The Company is currently assessing the impact this standard will have on the presentation of its results in future 

periods. 

IAS27 Separate Financial Statements (effective for accounting periods beginning on or after 1 January 2013). IAS27 has 

not yet been endorsed for use in the EU.

Under Section 10(2) of the Gibraltar (Consolidated Accounts) Act 1999, the Company is exempt from the requirement to 
present its own income statement. 

2 

Investments in subsidiaries
The Company’s subsidiaries are listed in note 23 to the consolidated financial statements and are held at cost less 

provision for any impairment. The Group applies IFRIC 11 ‘Group and treasury share transactions’. Consequently, the Parent 

Company recognises as a cost of investment the value of its own shares that it makes available for the purpose of granting 

share options to employees or contractors of its subsidiaries. The movement on investment in subsidiaries in both years 

was in respect of IFRIC 11. This amount was US$1,821,000 in 2011 (2010: US$2,015,000). 

3  Trade and other receivables

Amounts due from subsidiaries

Other receivables and prepayments

Year ended

Year ended

31 December

31 December

2011

US$’000

146,271

16

146,287

2010

US$’000

134,902

437

135,339

The carrying value of trade and other receivables approximate to their fair value. None of the balances included within 

trade and other receivables are past due or impaired. Amounts due from subsidiaries are payable on demand.

4  Cash and cash equivalents

Cash and cash equivalents

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

16,386

16,386

13,674

13,674

85

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www.888holdingsplc.com21273-04  04/04/2012 Proof 17notes to the Company Financial Statements

5  Share capital

The disclosures in note 19 to the consolidated financial statements are identical for the Company.

6  Trade and other payables

Trade payables

Amounts due to subsidiaries

Corporate tax

Other payables and accrued expenses

Year ended

Year ended

31 December

31 December

2011

2010

US$’000

US$’000

546

179,324

667

6,010

61

156,959

190

2,076

186,547

159,286

The carrying value of trade and other payables approximate to their fair value. All balances included within trade and other 

payables are repayable on demand. 

7  financial risk management

The Company’s financial risk management objectives and policies are identical to those of the Group as disclosed in note 

27 to the consolidated financial statements. 

8  Contingent liabilities

The disclosures in note 28 to the consolidated financial statements are identical for the Company. 

9  Share-based payment 

The disclosures in note 24 to the consolidated financial statements are identical for the Company except that the charge 

for the year is partly taken to investment in subsidiaries as set out in note 2.

10  Related party transactions 

During the year the Company received dividends from its subsidiaries totalling nil (2010: US$10,491,000) and paid to its 

shareholders dividends totalling nil (2010: US$10,491,000). 

Remuneration paid to Directors of the Company by its subsidiaries in the year totalled US$271,488 (2010: US$127,938). 

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled 

US$1,821,000 (2010: US$2,015,000). 

During the year subsidiaries of the Company participated in funding its costs which totalled US$15,120,000 (2010: 

US$8,379,000). At 31 December 2011, net amount owed by the Company to its subsidiaries US$33,054,000 (2010: 

US$22,059,000). 

86

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Shareholder Information

Group websites 
A range of shareholder information is available in the Investor Relations area of the Group’s website, www.888holdingsplc.com, 

including: 

●● Latest information on the Group’s share price 
●● Information on the Group’s financial performance
●● News and events 

The following websites can be also accessed through the Group’s main web portal www.888.com or are available directly. 

Casino 888’s Casino games are offered through its Casino-on-Net and Reef Club Casino offerings 

●● www.Casino-on-Net.com 
●● www.ReefClubCasino.com 

Poker 
888’s Poker offering is through Pacific Poker

●● www.PacificPoker.com 

Sportsbook 
888’s Sportsbook offering is through 888sports

●● www.888sport.com 

Bingo 
888’s Bingo offering is through 888ladies and Wink 

●● www.888ladies.com 
●● www.winkbingo.com 

Betmate: 
888 Offers access to a betting exchange

●● www.Betmate.com 

888.info: 
Allows customers to practice their gaming skills for fun through a number of key Casino and Poker games

●● www.888.info 

888responsible: 
The Group’s dedicated site focusing on responsible gaming

●● www.888responsible.com

21273-04 888 Holdings.indd   87

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87

www.888holdingsplc.com21273-04  04/04/2012 Proof 17Shareholder notes

88

21273-04 888 Holdings.indd   88

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21273-04  04/04/2012 Proof 17888 Holdings plc  Annual Report & Accounts 2011Shareholder Services
All enquiries relating to Ordinary Shares, Depository 

Auditors
BDO LLP

Interests, dividends and changes of address should be 

Chartered Accountants 

directed to the Group’s Transfer Agent:

55 Baker Street

London 

W1U 7EU

UK

BDO Limited 

Registered Auditors

Montagu Pavilion

8–10 Queensway

Gibraltar

Incorporated in Gibraltar with
registered number 90099

Capita Registrars

The Registry

34 Beckenham Road

Beckenham

Kent

BR3 4TU  

UK

Tel: 0870 162 3100

www.capitaregistrars.com

Further Information
For further information please contact:

info@888holdingsplc.com

Principal Bankers
The Royal Bank of Scotland plc

280 Bishopsgate

London

EC2M 4RB 

UK

Solicitors
Freshfields Bruckhaus Deringer

65 Fleet Street

London

EC4Y 1HS 

UK

Hassans

57/63 Line Wall Road

Gibraltar

Company Secretary
Strait Secretaries Limited

57/63 Line Wall Road

Gibraltar

21273-04 888 Holdings Cover(20).indd   6

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06

www.888holdingsplc.com21273-04  10/04/2012 Proof 20888 Holdings plc
Suite 601/701 Europort

Europort Road

Gibraltar

T: +350 20049800

F: +350 20048280

E: Info@888holdingsplc.com

www.888holdingsplc.com
01

21273-04 888 Holdings Cover(20).indd   1

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888 Holdings plc  Annual Report & Accounts 201021273-04  10/04/2012 Proof 20