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888

888 · LSE Communication Services
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Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
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FY2015 Annual Report · 888
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LEADING  
THE FUTURE  
OF ONLINE 
GAMING

888 HOLDINGS PLC

ANNUAL REPORT  
& ACCOUNTS
2015

WELCOME TO 888 HOLDINGS PLC

888 Holdings plc 
Innovation driven,  
customer focused

888 is one of the world’s 
most popular online gaming 
entertainment and solutions 
providers. More than a million 
customers enjoy our online 
gaming entertainment across 
more than 100 countries.

At the heart of 888’s business is its 
proprietary gaming technology and 
highly sophisticated marketing, customer 
relationship management and business 
analytics. Together, these enable 888 to 
deliver to customers and B2B partners alike 
market-leading and continually innovative 
online gaming entertainment products and 
solutions.

888’s mission is to exceed its customers’ 
expectations and provide the most enjoyable 
online gaming experience possible, even 
in the fast growing and dynamic online 
gaming industry. 888 is mindful of the 
complex regulatory environment in which 
it operates and the social responsibility 
that comes hand-in-hand with the online 
gaming industry. 888 always invests time 
and resources in caring for and protecting 
its customers and, by successfully doing this, 
888’s business will continue to grow and 
prosper. 

OVERVIEW OF 888

Overarching 888 brand

888’s B2C offering

888’s B2B brand

This Annual Report may contain statements which are not based on current or historical fact and which are forward looking in nature. These forward looking statements reflect 
knowledge and information available at the date of preparation of this Annual Report and 888 undertakes no obligation to update these forward looking statements. Such 
forward looking statements are subject to known and unknown risks and uncertainties facing 888 including, without limitation, those risks described in this Annual Report  
and other unknown future events and circumstances which can cause results and developments to differ materially from those anticipated. Nothing in this Annual Report 
should be construed as a profit forecast. 

01

STRATEGIC REPORT

888 Overview 
2015 at a glance 
Global growth market 
Chairman’s statement 
CEO’s strategy report 

IFC
01
02
04
06 
06 
08
2015 business and financial review 
12
Market review: focus on regulated markets  19
20
Risk management strategy 
Regulation and general regulatory 
developments 

Clear growth strategy 
Focused business model  

Viability Statement 
Corporate responsibility 

GOVERNANCE

Board of Directors 
Directors’ report 
Directors’ statement  
of responsibilities 
Corporate governance 
statement 
Directors’ remuneration 
report
Audit Committee report 

FINANCIAL STATEMENTS

Independent auditors’ report 
Consolidated income statement 
Consolidated statement  
of comprehensive income 
Consolidated balance sheet 
Consolidated statement  
of changes in equity
Consolidated statement of cash flows 
Notes to the consolidated 
financial statements 
Company balance sheet 
Company statement  
of changes in equity 
Company statement of cash flows 
Notes to the Company 
financial statements
Shareholder information 
Company information 

24
27
28

32
34
39 

40 

46 

61 

65
73
73 

74
75 

76
77 

108
109 

110
111 

113
IBC 

2015 AT A GLANCE  
A very successful year for 888 

Revenue 
US$ million

Revenue – B2C 
US$ million

455

462

508

up 12% on 
a like for 
like basis1

reported 
revenue  
up 2%

391

403

444

up 14% on 
a like for 
like basis1

reported 
revenue 
up 3%

2014

2015
reported

2015
like for 
like

2014

2015
reported

2015
like for 
like

Revenue – B2C Casino 
US$ million

Revenue – B2C Emerging Offering 
US$ million

221

231

261

up 18% on 
a like for 
like basis1

reported 
revenue 
up 5%

45

41

30

up 51% on 
a like for 
like basis1

reported 
revenue 
up 38%

2014

2015
reported

2015
like for 
like

2014

2015
reported

2015
like for 
like

Adjusted EBITDA2 
US$ million

101

81

down 
20% 

EBITDA 
US$ million

97

59

down 39% 

2014

2015

2014

2015

Real money registered 
customer accounts3 
US$ million

First Time Depositors (FTDs) 
%

20.5

up 15% 

17.9

128

up 28% 

100

2014

2015

2014

2015

1  As defined in footnote on page 05.
2  As defined in table set out on page 12.
3  Casino, Poker and Sport.

For more information see our website: 
corporate.888.com

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – GLOBAL GROWTH MARKET

02

GLOBAL GROWTH 
MARKET

The global online gaming industry is fast-growing  
and dynamic, supported by technological  
developments and government regulation.

CAGR of 8.7%

8
1
0
2

4
1
0
2

$48.6bn

$34.8bn

2014 ESTIMATED GLOBAL 
ONLINE GAMING MARKET*

$34.8bn

2018 ESTIMATED GLOBAL 
ONLINE GAMING MARKET*

$48.6bn

GLOBAL ONLINE MARKET FORECAST

The online gaming industry has 
experienced rapid growth since its 
inception during the mid-1990s and 
continues to have clear and significant 
growth potential. Consistent growth 
remains supported by product 
innovation, customers’ ever greater 
access to high-speed and reliable 
internet connections, the spread of 
smart mobile devices, and government 
regulation. 

With the growth of the online gaming 
market many governments have 
adopted and are continuing to adopt 
specific regulatory frameworks for  
the industry. 

New regulation, whilst increasing 
duties and costs for online gaming 
operators, also creates opportunities 
for incumbent operators with strong 
brands and significant scale, such as 
888, to access new customers in new 
markets and expand by exploiting 
marketing opportunities.

Mobile devices continue to have 
a transformational impact on the 
online gaming industry. Increasingly 
sophisticated devices with ever-
improving displays enable customers 
to enjoy high-quality online gaming 
entertainment on the move, wherever 
they are. 

03

2014 estimated market  
size by product*

2018 forecast market  

size by product* CAGR

$7.6bn

$11.2bn

$3.2bn

$4.7bn

$2.0bn

$2.4bn

$16.7bn

$22.2bn

7.4%

10.3%

10.3%

4.3%

SPORT
CASINO
POKER
BINGO

OUR MARKETS AROUND THE WORLD

UK AND EUROPE

888’s strong performance 
continued in the core UK market 
as well as in key regulated 
markets in Spain and Italy. 
During 2015, 888 received a 
sports betting licence in Ireland 
as well as casino, poker and 
sports betting licences in both 
Denmark and Romania.

USA

888 is the only online gaming 
operator licensed in all three 
regulated US states of Nevada, 
Delaware and New Jersey. 
888 continues to develop its 
brands in these states as well 
as enhancing its offering as 
one of the leading providers 
of regulated poker and casino 
software in the regulated US 
market.

*  Source: H2 Gambling Capital June 2015. 

Market value based on estimated Gross Gaming Revenue.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – CHAIRMAN’S STATEMENT

04

DELIVERING  
LONG-TERM GROWTH

The 888 team has delivered another strong  
operational result in a year when we successfully 
confronted a number of external challenges.  
On behalf of the Board, I would like to thank  
each of my colleagues across the world for  
their commitment during the year.

BRIAN MATTINGLEY
Chairman

47%

OUR MOBILE 
OFFERING  
Mobile is having  
a transformational 
impact on our business.
Revenue from mobile 
devices continued  
to surge and represented 
47% of B2C revenue  
in the UK.

See page 08 for more on 
our mobile offering.

Clearly this could have been distracting 
for our business. However, I am 
delighted to say that throughout the 
year 888 continued to deliver for all our 
stakeholders by improving our customer 
offering, adapting to regulatory changes 
in new markets and growing the business. 
This speaks volumes for the strength, 
depth and dedication of our people 
throughout 888. I am confident that their 
passion, skill and drive will ensure that 
888 remains at the forefront of the online 
gaming industry for years to come and,  
on behalf of the Board, I would like to thank 
each of my colleagues across the world for 
their commitment during the year. 

I am delighted to say that throughout 
the year 888 continued to deliver for 
all our stakeholders by improving 
our customer offering, adapting to 
regulatory changes in new markets  
and growing the business.

In my first report as Chairman of 888,  
I am delighted to update you on what 
has been a very successful year. The 
888 team has delivered another strong 
operational result in a year when we 
successfully confronted a number of 
external challenges which impacted 
profitability, including a new point of 
consumption gaming tax in the UK, newly 
introduced EU VAT charges, and currency 
movement headwinds. This success 
again demonstrates the strengths of 
888’s customer proposition and business 
model. 888’s ability to continue to grow 
its core brands, launch its services in new 
regulated markets and develop exciting 
new ways to thrill and entertain our 
customers is testament to the quality 
of this business and, of course, 888’s 
exceptional team. 

888’S WINNING TEAM
2015 was a very busy year for 888 and 
at times, as shareholders will be aware, 
the Board and members of the senior 
management team devoted significant 
time to exploring potential M&A 
opportunities for 888. 

05

STRATEGIC PROGRESS
Customer focus, technology leadership 
and continuous innovation are central  
to our continued success. Our proprietary 
technology and associated gaming 
platforms alongside leading-edge 
analytical expertise provide the bedrock  
of our business and competitive advantage. 
During the year we continued to leverage 
these skills to create new, engaging 
and, above all, safe and secure gaming 
entertainment for our customers and  
to drive efficient marketing. Together  
this helps us to add new customers  
to 888 in a cost efficient way and  
entertain them for longer. 

Our core B2C business continued to  
grow with a 13% increase in active 
customers, driven primarily by 
exceptionally strong performances in 
Casino and Sport and also by our offer on 
mobile devices, which grew to represent 
47% of B2C revenue in the UK (2014: 33%). 
Sport continues to grow rapidly for 888 
and represents a clear opportunity for 
our business, both in terms of revenue 
and customer acquisition. We now have 
a premier sports betting product and 
we invested significantly in marketing 
the 888sport brand in 2015. This helped 
to deliver 74% growth in Sport revenue 
for the year (94% growth on a like for 
like basis*) and we plan to accelerate 
this efficient investment in 2016 as we 
continue to grow in this major e-gaming 
vertical. Dragonfish, our B2B business, 
continued to develop its proposition and 
added a number of new bingo ‘skins’ to 
the platform during the year.

In line with our focused growth strategy, 
we made strong progress in 2015 in 
regulated markets where we are able 
to leverage our full marketing expertise 
to grow the 888 brands. This included 
successful launches in the Danish market 
in the second half of the year where 
the 888 brands have performed very 
encouragingly to date. Revenue from 
regulated markets grew to account  
for 59% of Group revenue (2014: 55%) 
aided by these launches as well as  
notably strong performances in the  
UK and Spain. 

REGULATION
New regulation, including the new  
point of consumption gaming tax in  
the UK, is having an impact on the shape 
of the global e-gaming market. In the 
UK, some smaller e-gaming brands are 
finding the new cost burden onerous 
and are closing. At the same time, we are 
witnessing consolidation in the industry 
on an unprecedented scale. All of this 
creates, alongside the additional gaming 
duty cost, potential opportunities for 
888 as an established and large operator 
with proprietary and market-leading 
technology, customer relationship 
management expertise and marketing 
capabilities all working together.  
The Board is confident that despite  
the financial impact that new regulation 
can have, 888 remains well positioned 
to capitalise on opportunities presented 
by regulatory changes across the online 
gaming industry. 

GOVERNANCE
The Board is fully committed to complying 
with the principles of the UK Corporate 
Governance Code. The required regulatory 
and governance disclosures are set out in 
this Annual Report and in the Compliance 
Statement on page 40. 

BOARD
A number of Board changes took place 
during 2015, and it is a tribute to our 
succession planning that the transition 
has been carried out smoothly and 
without interruption to the Board’s 
business. Following the 2015 AGM, 
Richard Kilsby retired from his role as 
Chairman, I stepped down as CEO and 
took up the Executive Chairman role, our 
CEO (COO during 2015) Itai Frieberger 
joined the Board, and John Anderson 
retired as Non-executive Director.  
The Board continues its effort to recruit 
additional Non-executive Directors.  
On 2 March 2016, Itai Frieberger was 
appointed as CEO, and I consequently 
transitioned into the Chairman role. Itai’s 
appointment is an exciting development 
and the Board is confident that this 
appointment reinforces our ability to 
continue to deliver value for all 888’s 
stakeholders in the years to come. 

*  Like for like in this document: 888 reports its financial results in US dollars but generates the majority  
of its revenue from customers using other currencies. Due to the strong US dollar in 2015, reported 
revenue was adversely impacted. Like for like revenue has been calculated by excluding the newly 
introduced EU VAT in 2015 and, with the exception of Poker, by applying 2014 exchange rates to revenue 
generated during 2015. Poker was also adversely impacted by the strong US dollar but only a small 
adjustment has been made, due to the indirect impact on revenue of the reduction in the purchasing 
power of local currencies. 

In line with our focused 
growth strategy we 
made strong progress 
in 2015 in regulated 
markets where we are 
able to leverage our  
full marketing expertise  
to grow the 888 brands.

OUTLOOK 
The online gaming market is dynamic 
and will continue to develop and grow 
globally. This will be driven primarily by 
marketing channels, new regulation, 
and the increasing adoption and 
sophistication of mobile devices,  
making our gaming entertainment  
ever more accessible and enjoyable. 

We carefully planned ahead of the 
introduction of the new point of 
consumption gaming tax in the UK to 
mitigate some of the financial impact on 
888 whilst ensuring that we continued 
to provide the most enjoyable gaming 
experience to our customers.  
We have continued to take advantage  
of new opportunities created by 
regulatory change, such as in Denmark, 
Romania and Ireland. With our own 
gaming platforms and significant 
experience of launching successfully in 
newly regulated markets, we continue 
to see opportunities for 888 as more 
governments introduce regulatory 
frameworks for online gaming. 

Trading during the financial year to 
date has been strong with average daily 
revenue 20% above the previous year. 
With strong operational momentum in 
the business our focus will continue to be 
on delivering a truly satisfying experience 
for our customers and delivering strong, 
sustainable long term earnings growth  
for our shareholders. 

Brian Mattingley
Chairman
22 March 2016

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – CLEAR GROWTH STRATEGY

06

CEO’S STRATEGY 
REPORT

I am pleased to present 888’s Strategic 
Report to shareholders following my recent 
appointment as Chief Executive Officer. 

ITAI FRIEBERGER 
Chief Executive Officer

In my new role, I expect to bring to bear my operational experience from both 
within and outside 888, as well as my personal relationships and insights to the 
online gaming industry as a whole. I am entering this role at a time when 888 is 
at the top of its game, and I look forward to further developing the Company’s 
strategy and business, and delivering exceptional value to shareholders.

CLEAR GROWTH 
STRATEGY 

The 888 Group has a  
clear strategy for long  
term growth across 
its business. 888 will 
continue to exploit 
organic growth 
potential as well as 
evaluating attractive  
M&A opportunities to 
deliver long-term value  
for our shareholders.

  THE KEY PILLARS OF 888’S GROWTH STRATEGY

1

Development of 
core B2C brands

  OUR STRATEGY IN ACTION

888’s B2C offering remains at the core of 888 and is the foundation 
of our success. We will continue to innovate, invest in and develop 
our proposition to ensure that we deliver an unrivalled gaming 
experience that our customers enjoy. 

888 has established leading brands in Casino, Poker and Bingo and 
is focused on growing these brands as well as on delivering the 
significant opportunities available to the fast-growing and rapidly 
developing 888sport brand.

2

Driving margin growth through 
operational efficiencies

Management will remain steadfastly focused on 
improving margins by maximising operational 
efficiencies, including by constantly developing 
our marketing approach and driving increased 
volumes. 

 »  Successful, innovative, return on 

investment marketing campaigns 
increased first time depositors  
by 28%  

 »  Maintained control on costs 

  WHAT WE DELIVERED – KEY HIGHLIGHTS IN 2015:

 » Like for like B2C revenue growth of 14% to US$444.2 million  
(2014: US$390.8 million) and reported revenue* of US$412.5 
million (2014: US$390.8 million) 

 »  Active B2C customers up 13% 

 » Like for like Casino revenue up 18% to US$261.4 million  

(2014: US$220.6 million) and reported Casino revenue* of US$238.7 
million (2014: US$220.6 million) aided by development of new 
games and functionalities across mobile and desktop devices 

 »  Launch of new Casino brand, 777.com, in the second half  

of the year  

 »  Poker maintained second position in the global poker liquidity 

rankings according to Pokerscout 

 »  Exceptionally strong Sport revenue growth of 74% (94% like for 

like) supported by increased marketing investment and intensified 
Sport presence across 888’s brands, which will accelerate in 
2016 as 888 seeks to capitalise on clear and significant growth 
opportunities in this vertical 

 »  Leading mobile proposition and efficient marketing helping  

to drive bingo first time depositors up by 41% 

 » ‘Mobile first’ strategy continued to reap rewards and revenue  

from Mobile devices in the UK rose to represent 47% of UK B2C 
revenue (2014: 33%)

  THE KEY PILLARS OF 888’S GROWTH STRATEGY

  OUR STRATEGY IN ACTION

  WHAT WE DELIVERED – KEY HIGHLIGHTS IN 2015:

07

3

Expansion in regulated 
markets

4

B2B partner of choice  
through Dragonfish

5

Continue to protect our 
customers and act responsibly

We will remain focused on growing our 
business in locally regulated markets 
where we are able to exploit marketing 
opportunities for our brands. 888 has the 
agility and proven skills to successfully  
and efficiently launch and grow in  
attractive regulated markets. 

We will continue to invest in and innovate 
our B2B offer to establish ourselves as the 
partner of choice in both regulated and 
newly regulating markets. 

In operating in the online gaming industry, 888 is always 
mindful of the complex regulatory environment as well 
as 888’s social responsibilities, which includes protecting 
our customers. 888 will continue to invest time and 
resources in caring for our customers, protecting the 
vulnerable, and ensuring that we continue to entertain 
and delight those who choose to play with 888.

 »  Strong performance in core UK market 
driven primarily by Casino and Sport 

 »  Maintained leading position in Spain 
supported by launch of 888sport.es  
in H2 2014 and slot games during 2015 

 »  New licences acquired in regulated 
markets in Denmark, Romania and 
Ireland  

 »  Successful launch of shared poker  
player liquidity across the states of 
Delaware and Nevada, creating a key 
advantage for both 888 and our B2B 
operating partners

 »  33 new bingo ‘skin’ arrangements added 

 »  Monitored environmental performance and 

to the Dragonfish Bingo network 

 »  Continued innovation on the Dragonfish 

platform with further product 
development including enhanced 
bonus management features and shared 
progressive jackpots across Bingo brands

identified opportunities for energy consumption  
and waste reduction  

 »  Continued investment in staff training and 
procedures to identify instances of problem 
gambling and fraudulent behaviour 

 »  Continued review and optimisation of responsible 
gaming tools such as self-limits, take a break and  
self-exclusion 

 »  Close partnership with major helping agencies  

and support centres 

*  Before deduction of EU VAT.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – FOCUSED BUSINESS MODEL

08

FOCUSED BUSINESS 
MODEL

888 is structured into two lines of business:  
B2C, under the 888 brands, and B2B,  
conducted through Dragonfish. 

B2C 
888’s core B2C line of business succeeds 
by efficiently recruiting customers and 
providing them with engaging online 
gaming entertainment services. The 
drivers behind the success of our B2C 
business are:

1. increasing the number of new players 
(first time depositors) enjoying 888’s 
gaming entertainment products;

2. reducing the cost per acquisition  
of those new players to 888; and

3. maximising the lifetime value 

(measured as net gaming revenue less 
cost of sales) to 888 of each customer. 

Underpinning 888’s ability to deliver 
these three drivers are 888’s proprietary 
gaming technology and leading-edge 
business analytics expertise. 888 
employs an extensive team of highly 
trained and experienced business 
analytics and data-mining professionals 
who have been analysing and learning 
from customer behaviour since 888’s 
foundation in 1997. By leveraging this 
extensive and continually evolving 
data and by applying robust statistical 
models, teams across 888 from product 
development to marketing to customer 
support are able to successfully 
influence the above three drivers 
of 888’s success. Influencing factors 
include, but are not limited to, the 
following:

 » Maintaining our strong  

and trusted brand 
A strong brand is a key advantage in 
what is a competitive global online 
gaming market. 888’s consistently 
innovative and engaging customer 
offer, focused customer support and 
heritage in pure online gaming have 
meant that the 888 brand is amongst 
the most trusted and recognised in 
the industry. 888’s focus on product 
development, customer service and 
marketing continue to support the 
strength and appeal to customers  
of the 888 brand. 

 » Innovative, driven marketing 
888 is resolutely focused on return 
on investment driven marketing 
campaigns. The business continually 
develops innovative marketing 
techniques and channels, both 
online (including online advertising, 
affiliate programmes, search engine 
optimisation) and offline (including 
TV and print media advertising, 
sponsorships) to support its brands 
and increase customer loyalty.  
The return on investment of all 
marketing campaigns are rigorously 
tested against 888’s strict criteria 
before being rolled out to their  
target markets. This ensure that  
888’s marketing spend is both  
cost efficient and highly effective. 

 » Product innovation  

and leadership 
The ability to successfully develop 
“in-house” proprietary and innovative 
games on mobile and desktop 
platforms that customers are excited 
to play as well as fresh new features 
that enhance the enjoyment of 
existing games are key competitive 
advantages for 888 and help to 
differentiate 888 from competitors 
in the eyes of the customer. 888 
combines exclusive content with third 
party games and branded content to 
ensure that we constantly offer a fresh 
and enjoyable customer proposition 
in the online gaming market. 

 » A seamless customer 

experience 
888 delivers its gaming entertainment 
products seamlessly and responsively 
across mobile and desktop platforms. 
On mobile devices, 888’s brands are 
available on free-to-download IOS 
and Android ‘apps’. The flexibility and 
consistent experience of the 888 offer 
across platforms and devices means 
that customers are able to enjoy 
unrivalled gaming entertainment 
however and wherever they choose. 

09

 » Customer relationship 

 » Customer protection 

management leadership 
Underpinned by robust and 
sophisticated statistical models,  
888 is able to effectively predict  
the lifetime value of a new customer 
within a short period of time 
of them joining 888. This helps 
enable 888 to deliver direct to 
customers personalised and relevant 
communications across channels 
that increase loyalty and activity. 
Underpinned by 888’s analytical 
approach, 888 offers a broad range  
of targeted and appealing bonuses 
that are localised from country to 
country, from product to product,  
and according to the individual 
customer’s profile. Furthermore,  
888 is able to apply these skills 
to accurately identify potential 
“churning” players according to 
certain characteristics, interact  
with those players accordingly,  
and retain them for longer.

 » Cross-selling 

888 has market-leading customer 
propositions in four major online 
gaming verticals: Casino, Poker, Sport 
and Bingo. Leveraging the strength 
of the 888 brand and customer 
proposition in each of these verticals 
and by using proven predictive 
modelling, 888 is able to enhance 
customer lifetime value by promoting 
each relevant product to existing 
customers in a targeted and  
attractive way. 

 » Excellent customer support 
As part of our mission to supply 
the most enjoyable online gaming 
entertainment experience, we  
pride ourselves on the strength  
of our customer relationships and  
are committed to providing a cost-
effective and efficient customer 
service. First class customer support  
is offered for each of our brands  
and white labels through telephone, 
email and online chat functions to 
customers around the world in nine 
different languages. 

We take our duty as a responsible 
operator very seriously and take 
comprehensive steps to minimise 
fraud, problem gaming and eliminate 
minors from using our services. 
Through rigorous and timely 
customer checks as well as ongoing 
real-time tracking of customer 
activity, 888 continually monitors 
for irregular activity that may be an 
indication of fraud or compulsive 
gaming. 888’s fraud and prevention 
and customer service teams are 
highly trained and have developed 
efficient and proactive methods to 
identify issues and notify and protect 
our customers. 

 » Payment processing 

888’s leading proprietary payment 
processing capabilities support 
a wide variety of languages and 
currencies with more than 40 
payment methods. It is vital that  
we are able to offer fast, efficient 
and easy to use payment processing, 
both to ensure a positive customer 
experience but also to maximise 
revenue and convert browsers into 
players. 888’s payment options 
include a cashier interface available 
in 18 languages, both for desktop 
and on mobile/tablet devices, with 
the most relevant payment methods 
identified and emphasised for 
different customers according  
to their market. 

 » Dedicated VIP Support 

Across 888’s B2C brands there is 
dedicated VIP Support. The role of 
the VIP Support teams is to provide 
first class support to “high roller” 
players and increase their loyalty  
to 888. 888’s sophisticated analytics 
and predictive modelling enables 
888 to effectively identify high value 
customers early in their lifecycle 
enabling the VIP Support teams 
to proactively engage with those 
customers and ensure they have the 
most enjoyable gaming experience 
possible with 888.

B2B – DRAGONFISH 
Under the Dragonfish brand, 888 offers 
B2B gaming partners comprehensive 
and flexible Total Gaming Services 
solutions that are tested vigorously  
to meet the regulatory requirements  
of the different jurisdictions where  
they are involved. Dragonfish’s platform 
offers to its partners a comprehensive 
end-to-end service spanning the use  
of technology, software, operations  
and advanced marketing tools.

888’s B2B revenue is primarily an  
agreed share of the net gaming revenue 
generated by its B2B gaming partners. 

Dragonfish has an ongoing focus 
on developing rich content and 
entertaining games across mobile and 
desktop platforms. The division is one  
of the largest providers of bingo 
software, powering major brands such 
as Wink Bingo, Cheeky Bingo and Foxy 
Bingo. Through the Casinoflex brand, 
the division also offers its partners a 
leading range of more than 300 Casino 
games to choose from, including video 
slots, classic slots, progressives, jackpots, 
Live Dealer, video poker, table games 
and leading branded games. Dragonfish 
is also a leading provider of regulated 
poker and casino software in the 
regulated US market.

Dragonfish remains focused on 
developing and innovating its customer 
offering and service, leveraging 888’s 
continuous investment in developing 
leading gaming platforms. This means 
that 888 remains positioned as the 
e-gaming partner of choice in both 
regulated and newly regulating markets.

Itai Frieberger
Chief Executive Officer
22 March 2016

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
STRATEGIC REPORT – FOCUSED BUSINESS MODEL CONTINUED 

10

KEY DRIVERS OF B2C SUCCESS

REDUCING 
COST PER 
ACQUISITION

INCREASING 
FIRST TIME 
DEPOSITORS

MAXIMISING 
PLAYER 
LIFETIME 
VALUE

Maintaining our strong and trusted brand

Product innovation and leadership across platforms

Customer protection

Innovative, return on investment driven marketing

Payment processing

Entering new markets

Customer relationship management leadership

Excellent customer support

Dedicated VIP support

Cross-selling

Proprietary gaming technology

Leading-edge business analytics

11

OUR CORE GAMING PRODUCTS

PRODUCT

OUR OFFER

HOW WE GENERATE REVENUE*

CASINO

888casino aims to provide the most enjoyable online 
experience available by offering exclusive in-house 
developed games alongside branded video slots and 
“Live” Casino games, which offer exceptional high-
quality video streamed casino games with a range  
of professional dealers.

Online casinos replicate the real-life casino experience 
with players playing against “the house” across online 
versions of classic casino table games such as roulette 
and blackjack as well as slot and video games. In these 
games, the house has a statistical advantage or “edge”.

Casino gaming revenue is represented by the 
difference between the amounts of bets placed  
by customers less amounts won.

POKER

888poker offers a leading-edge poker platform 
enabling players to enjoy a variety of innovative 
features. 

In online poker, the operator acts as the host for the 
game and provides a platform that enables customers 
to play various forms of poker against each other.  

888poker offers Texas Hold’em, Omaha Hi’Lo, 7 Card 
Stud, Razz and other poker variations in Pot Limit,  
Fixed Limit and No Limit formats.

Poker online gaming revenue represents the 
commission (or “rake”) charged from each poker  
hand in ring games, and entry fees for participation  
in Poker tournaments. 

BINGO

888’s leading bingo brands each have engaging 
themes, a variety of games and a strong sense of 
community, replicating the experience of traditional 
bingo halls. The Group’s bingo brands also benefit 
from an extensive range of 888-developed slot games, 
casino games and scratch cards that are offered 
alongside traditional bingo formats.

As with traditional bingo halls, online bingo rooms 
offer customers the chance of winning prizes by 
purchasing tickets and playing their bingo format 
of choice.

Bingo online gaming revenue is represented by the 
difference between the amounts of tickets purchased 
by customers less amounts won.

SPORT

888sport provides live sports betting odds for scores  
of events as they happen every day, allowing players  
to bet on the outcomes as they unfold.

Sportsbook online gaming revenue comprises  
bets placed less pay-outs to customers.

888 pays a share of net gaming revenue to  
its third party sports betting platform provider.

888’s sports betting revenue is reported  
under Emerging Offering.

 *  Revenue as defined on page 79 in the financial statements.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
STRATEGIC REPORT – 2015 BUSINESS AND FINANCIAL REVIEW

12

2015 BUSINESS AND 
FINANCIAL REVIEW

888’s financial performance in 2015 reflects its 
success in attracting new customers, retaining 
them and increasing their overall spend. 888’s 
underlying financial results for the year were 
strong despite being adversely impacted by 
several external factors.

AVIAD KOBRINE 
Chief Financial Officer

Financial Summary

Revenue (including EU VAT) – B2C

Casino  
Poker 
Bingo 
Emerging Offerings 

Total B2C 
B2B 
Revenue (including EU VAT) 
EU VAT2  
Revenue 
Operating expenses3 
Gaming duties4 
Research and Development expenses 
Selling and Marketing expenses 
Administrative expenses5 
Adjusted EBITDA3,4,5 
Depreciation, amortisation and impairment charges 
Share benefit charges, finance and other 
Share of Joint Venture and associates loss 
Adjusted profit before tax  
Exceptional acquisition costs: 
Legal and professional costs 
Reimbursement of acquisition costs 
Exceptional acquisition finance costs 

Exceptional retroactive duties and associated charges 
Profit before tax  
Adjusted basic earnings per share 6 
Basic earnings per share 

Reconciliation of Operating Profit to Adjusted EBITDA

Operating profit 
Depreciation 
Amortisation  
EBITDA 
Exceptional legal and professional costs 
Exceptional reimbursement of acquisition costs 
Exceptional retroactive duties and associated charges 
Impairment charges 
Share benefit charges 
Adjusted EBITDA  

1
2015 
US$ million 

1
2014 
US$ million 

Change

238.7 
88.5 
44.0 
41.3 
412.5 
59.8 
472.3 
(10.2) 
462.1 
(127.4) 
(50.0) 
(36.8) 
(138.9) 
(28.4) 
80.6 
(18.6) 
(6.4) 
(0.1) 
55.5 

(17.5) 
8.8 
(5.9) 
(14.6) 
(8.4) 
32.5 
15.9¢ 
8.3¢ 

220.6 
93.7 
46.6 
29.9 
390.8 
63.9 
454.7 
— 
454.7  
(130.3) 
(15.8) 
(40.7) 
(133.8) 
(33.4) 
100.7 
(19.0)
(6.1)
(7.7)
67.9 

—
—
— 
— 
— 
67.9 
19.2¢ 
16.1¢ 

8%
(6%)
(6%)
38%
6%
(7%)
4%

2%
(2%)
216%
(10%)
4%
(15%)
(20%)

(18%)

(52%)
(17%)
(49%)

20151 
US$ million 

20141
US$ million

40.8 
8.9 
9.7 
59.4 
17.5 
(8.8) 
8.4 
— 
4.1 
80.6 

80.0
9.0
8.3
97.3
—
—
—
1.7
1.7
100.7

1   Totals may not sum due to rounding.
2   From 1 January 2015, 888 is liable to VAT in respect of some of its electronically supplied gaming services in certain EU Member States  
(EU VAT). This VAT, which is a deduction from revenue, has been presented separately to allow for a like for like comparison with 2014.
3   Excluding depreciation of US$8.9 million (2014: US$9.0 million), amortisation of US$9.7 million (2014: US$8.3 million) and impairment  

charges of nil (2014: US$1.7 million).

4   Excluding exceptional retroactive duties and associated charges of US$8.4 million (2014: nil) in respect of gaming taxes relating to activity  

in prior years in Austria and Romania.

5   Excluding share benefit charges of US$4.1 million (2014: US$1.7 million).
6   As defined in note 9 to the financial statements.

 
 
 
 
 
Like for  
like revenue 
increased 
by 12% to 
US$507.7 
million  
driven by  
the continued 
strong 
performance 
of our core 
B2C business.

INTRODUCTION
888’s success is built on its technological 
strength in combination with the efficient 
utilisation of this technology, directed by 
extensive data analytics. The goals of 888’s 
business analytics are simple: to maximise 
customer recruitment, increase customer 
lifetime value and minimise the cost per 
customer acquisition, thereby optimising 
return on marketing investment. 

888’s financial performance in 2015 
reflects its success in attracting new 
customers, retaining them and increasing 
their overall spend.

Financial results and dividend
888’s underlying financial results for 
the year were strong despite being 
adversely impacted by several external 
factors including the full year impact of 
point of consumption gaming duty in 
the UK, new gaming duties in respect of 
operations in Austria and Denmark as well 
as Romania and Ireland, newly introduced 
EU VAT, currency movements, costs 
associated with an aborted acquisition, 
and retroactive exceptional gaming 
duties. Like for like revenue increased by 
12% to US$507.7 million (2014: US$454.7 
million) driven by the continued strong 
performance of our core B2C business,  
in particular in Casino and Sport. Reported 
revenue increased 2% to US$462.1 million 
(2014: US$454.7 million) despite being 
adversely impacted by EU VAT of US$10.2 
million (2014: nil), which is deducted from 
revenue generated in certain European 
markets, as well as weaker currencies 
against the US dollar when compared  
to the prior year.

74%

Sport revenue  
up 74%, reflecting 
888sport’s increasing 
recognition as a 
leading sports  
betting destination.

13

Adjusted EBITDA for the year was US$80.6 
million (2014: US$100.7 million) and 
Adjusted EBITDA margin decreased to 
17.4% (2014: 22.1%). This is a resilient 
outcome given that during the year we 
incurred incremental costs of US$27.6 
million (2014: US$2.1 million) related to UK 
point of consumption gaming duty, newly 
introduced gaming duties in Denmark, 
Austria, Romania and Ireland of US$4.6 
million, as well as the EU VAT deduction 
of US$10.2 million (2014: nil) and 
incurred adverse currency movements. 
As a result of these factors, adjusted 
profit before tax decreased by 18% to 
US$55.5 million (2014: US$67.9 million). 
In addition we incurred net exceptional 
legal, professional and finance acquisition 
costs related to the aborted acquisition 
of bwin.party digital entertainment plc of 
US$14.6 million (2014: nil) and exceptional 
retroactive gaming duties and associated 
charges of US$8.4 million (2014: nil).  
As a result profit before tax was US$32.5 
million (2014: US$67.9 million). Adjusted 
basic earnings per share was 15.9¢ (2014: 
19.2¢) and basic earnings per share was 
8.3¢ (2014: 16.1¢).

888 continued to be strongly cash 
generative with net cash generated from 
operating activities at US$85.0 million  
in 2015 (2014: US$111.9 million). As at  
31 December 2015, 888’s financial position 
remains strong with cash and cash 
equivalents of US$178.6 million (2014: 
US$163.1 million) and US$82.4 million of 
customer deposits (2014: US$67.5 million).

Given 888’s strong performance and 
the Board’s continued confidence in the 
outlook, the Board is recommending a final 
dividend of 4¢ per share in accordance 
with 888’s dividend policy plus an 
additional one-off 8¢ per share, which 
together with the interim dividend of 3.5¢ 
equals 15.5¢ (2014: 15.0¢) per share for the 
year, an increase of 3.3%.

B2C OVERVIEW
Like for like B2C revenue during the year 
was US$444.2 million, representing a 14% 
increase on the prior year (2014: US$390.8 
million) and 87% of total revenue (2014: 
86%). This growth was driven primarily  
by very strong performances in Casino  
and Sport. 

On a reported basis (before deduction  
of EU VAT), revenue was 6% higher year 
on year at US$412.5 million, reflecting the 
adverse currency movements. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – 2015 BUSINESS AND FINANCIAL REVIEW CONTINUED

14

Active B2C players and first time depositors, 
two of the core metrics of our B2C 
business, increased by 13% and 28% 
respectively, driven in particular by strong 
performances in Casino and impressive 
growth in Sport. This strong operational 
momentum reflects the quality of our 
B2C brands as well as the success of our 
customer relationship management 
activity and innovative, return on 
investment driven marketing coupled with 
the introduction of Sport in Spain during 
the third quarter of 2014 and re-launch in 
Denmark during the third quarter of 2015. 

Mobile devices continue to be a key driver 
of growth in our B2C business in terms of 
both revenue and customer acquisition 
across product verticals. B2C revenue from 
Mobile devices in the UK increased to 
47% (2014: 33%). Continuous innovation 
is central to 888’s progress and our ‘mobile 
first’ approach to product development 
is reaping rewards. 888 previously fully 
embedded a mobile product offering 
across all product verticals and took the 
strategic decision to develop our own 
proprietary mobile solution and games. 
This approach has given 888 full control 
over innovation and developing our offer 
ahead of competitors, allowing 888 to 
create ever richer and more engaging 
content for our customers. In 2015, we 
continued to add new games across 
platforms as well as new features to our 
product offering, ensuring we remain 
differentiated in our customers’ eyes. 

Management’s strategic focus has been 
on growing the Group’s presence in 
regulated jurisdictions, which has been 
demonstrated by growth of 6% and 5% 
in the UK and Europe (excluding UK), 
respectively. Other regions continue 
to represent a smaller comparative 
proportion of the Group and as such  
fewer resources have been dedicated 
to them, which has seen a consequent 
decline in revenues. 

B2C – Product segmentation

Revenue – B2C 

Casino  
Poker 
Bingo 
Emerging Offerings 

Total B2C 
B2B 
Total revenue (including EU VAT) 
EU VAT 
Revenue 

Revenue by geographic market

2015 
US$ million 

2014 
US$ million 

Change

238.7 
88.5 
44.0 
41.3 
412.5 
59.8 
472.3 
(10.2) 
462.1 

220.6 
93.7 
46.6 
29.9 
390.8 
63.9 
454.7 
— 
454.7 

8%
(6%)
(6%)
38%
6%
(7%)
4%

—

2%

UK 
Europe (excluding UK) 
Americas 
Rest of world 
Revenue 

2015 
US$ million 
212.7 
178.4 
48.5 
22.5 
462.1 

2014 
US$ million 
201.6 
170.1 
55.2 
27.8 
454.7 

Growth (decline) 
from previous year 
6% 
5% 
(12%) 
(19%) 
2% 

% from Total
Revenue
46%
39%
10%
5%
100%

37%

37% increase 
in active casino 
players compared 
to the prior year.

CASINO
Results overview
888casino continued its excellent 
momentum in 2015, building on a record 
year in 2014, with like for like revenue 
growth of 18% to US$261.4 million (2014: 
US$220.6 million) and a 37% increase 
in active players compared to the prior 
year. Casino revenue on a reported 
basis (before deduction of EU VAT) was 
US$238.7 million (2014: US$220.6 million). 
The strong Casino performance reflects 
further progress in our core UK market 
as well as in Spain, where the 888 brand 
continues to gain traction supported by 
the introduction of slot games to that 
market halfway through the year.

Product overview
888 aims to provide the most entertaining 
and engaging online casino experience 
available across both desktop and mobile 
platforms. 888casino offers classic table 
games, such as blackjack and roulette, 
alongside exclusive in-house developed 
proprietary games, such as the hugely 
successful Millionaire Genie and Snack 
Time Jackpot slot games, as well as 
branded video slots and innovative  
‘Live Casino’ games. 

The success of 888casino remains 
underpinned by our heritage as an 
online casino operator and innovative 
customer proposition alongside effective 
customer relationship management and 
marketing. In 2015, 888casino continued 
to develop its offer with a total of more 
than 40 new games introduced across 

 
 
 
 
15

mobile and desktop platforms alongside 
new features and product upgrades to 
improve established favourites and make 
them ever more intuitive and engaging 
for our customers. This included the debut 
of a new Immersive Roulette feature that 
enhances the player experience on this 
classic table game by offering multiple 
high definition camera angles of the 
roulette wheel and slow motion views  
of the ball landing in the pockets. 
In the second half of the year, we were 
also pleased to introduce a new brand 
to our Casino offer with the launch of 
the retro themed 777.com. 777.com has 
a unique theme based on the swing, 
sophistication and nostalgia of 1950s 
Americana and we are confident this 
new brand will support our offer by 
helping to appealing to new customer 
demographics.

POKER
Results overview
888poker continued to outperform what 
remains a highly competitive online poker 
market, with active players increasing by 
1% against the prior year. Poker revenue 
was US$90.1 million (2014: US$93.7 million) 
on a like for like basis and on a reported 
basis (before deduction of EU VAT) US$88.5 
million (2014: US$93.7 million). 

Product overview
888’s Poker remained relatively resilient  
in 2015 against a backdrop of the negative 
trends witnessed across the wider online 
poker industry and cemented 888’s 
position at number two in the global 
poker rankings, as reported by PokerScout.

888poker prides itself on delivering an 
incomparable gaming experience with 
the widest possible range of games and 
tournaments. We continued to develop 
our leading-edge poker platform in 
2015 and enable players to enjoy a 
variety of innovative features. Successful 
developments to our Poker offer include 
PokerCam, which allows players to enjoy 
secure poker games that are available 
in real time via 888’s streaming webcam 
technology, and TeamsPoker tournaments, 
whereby players can set up their own 
personal poker games and invite their 
friends to play at scheduled times. 

888poker has established a reputation as 
the destination of choice for recreational 
poker players and offers a broad range of 
poker variations such as Texas Hold’em, 
Omaha Hi/Lo, 7 Card Stud and Razz in Pot 
Limit, Fixed Limit and No Limit formats 
to ensure that the brand has universal 

NUMBER

2

888poker’s position 
in the PokerScout 
global poker liquidity 
rankings.

appeal. 888’s Poker also continues to 
benefit from a fully integrated casino 
gaming suite, enabling poker players 
to enjoy 888’s range of casino games 
and supporting its ability to cross-sell 
effectively.

BINGO
Results overview
An increase in B2C Bingo revenue on a 
like for like basis of 2% was a pleasing 
outcome and was driven by strong 
growth in customer activity on mobile 
devices. Revenue on a like for like basis 
was US$47.6 million and, on a reported 
basis, revenue was 6% lower year on year 
at US$44.0 million (2014: US$46.6 million) 
as a result of adverse currency impact 
with the vast majority of Bingo revenue 
denominated in GBP. 

Product overview
B2C Bingo first time depositors 
significantly increased by 41% against 
the previous year reflecting both 888’s 
efficient marketing as well as the impact 
of UK point of consumption gaming 
duty on the highly fragmented UK bingo 
market that has led to some smaller 
brands reducing marketing activity and,  
in some cases, closing. 

888 offers online bingo entertainment 
across a wide range of branded bingo 
sites, each with its own engaging theme 
and rich content. All of 888’s bingo 
brands offer classic 90-ball and 75-ball 
bingo games in their own unique format 
and theme. These are supported by our 
exciting online slot machine games and 
scratch cards and, during the year, 888’s 
bingo brands continued to benefit from 
the constant flow of fresh new content 
including exclusive ‘in-house’ developed 
games.

41%

Bingo first time 
depositors significantly  
increased by 41%.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – 2015 BUSINESS AND FINANCIAL REVIEW CONTINUED

16

$402.6m

B2C revenue by product

Casino 

$230.6m

Poker 

Bingo 

Emerging 
Offerings

$86.7m

$44.0m

$41.3m 

EMERGING OFFERINGS 
Results overview
Revenue from our Emerging Offerings 
was 38% higher year on year at US$41.3 
million (2014: US$29.9 million). 

This was a result of continued exceptional 
growth from Sport, which increased 
revenue by 74% against very strong 
comparatives in the prior year.

Product overview
On the back of a transformational year  
for 888sport in the prior year, during 2015 
we delivered outstanding continued 
progress in our fastest growing product 
vertical. This was again driven by highly 
effective marketing efforts, the increasing 
quality of our offer with ever more 
markets and live bets for customers to 
enjoy, and increasing penetration on 
mobile devices, including in Spain where 
we launched on mobile in the second 
half of 2014, and Denmark, where we 
launched in the second half of 2015.

The 888sport brand is increasingly 
recognised by customers as a compelling 
sports betting destination. The site is 
consistently adding new functionality, 
such as Cash-In, which puts betting in the 
hands of the player, and TipsNewsViews, 
which is 888sport’s content microsite 
that provides insightful betting previews, 
news and opinion for our customers. 
During the year we increased marketing 
investment to support the development 
of the 888sport brand and attract 
new customers. This acceleration of 
marketing increased in Q4 of the year 
and we anticipate this trend of marketing 
investment to continue into 2016 as we 
see clear further growth opportunities 
for 888sport both in terms of revenue 
and customer acquisition. There remains 
a significant growth opportunity in this 
major e-gaming vertical for 888 and 
further developing Sport will be a major 
driver of 888’s overall strategy in the 
coming years.

B2B REVIEW
Results overview
Revenue from Dragonfish, 888’s B2B 
offering, was stable at US$63.5 million 
on a like for like basis (2014: US$63.9 
million) whilst reported revenue (before 
deduction of EU VAT) decreased by 7% to 
US$59.8 million (2014: US$63.9 million). 
This was in part driven by the weaker 
GBP impacting the reported revenue 

*  As defined in the table set out on page 12.

from our UK bingo partners. B2B revenue 
from our US business was also lower 
when compared to the prior year as we 
implemented operational changes in 
our US operations in the first half of the 
year aimed at increasing the long term 
sustainability of the business.

Operational overview
In 2015 our B2B bingo platform expanded 
further with 33 new skins added to the 
Dragonfish Bingo network. Our partners 
continue to benefit from ongoing 
innovation on the platform including 
the further enhancements to bonus 
management functionality and the 
development of shared progressive 
jackpots across bingo brands on the 
platform. Dragonfish launched the 
Casinoflex brand towards the end of 
the year, clearly positioning 888’s B2C 
Casino offering in the market, and more 
than 200 new games were added to the 
B2B platform during the year. In the US, 
our operating partners in the states of 
Delaware and New Jersey benefited from 
the launch in February of our unique 
platform enabling the pooling of poker 
players across the two regulated states.

EXPENSES OVERVIEW
Gaming duties increased considerably 
reflecting the full year impact of point 
of consumption gaming duty in the UK, 
first time recognition of gaming taxes in 
Austria, Denmark, Romania and Ireland 
and increased gaming duties driven by 
growth in revenue from Italy and Spain as 
a result of our new slots games offering. 
Overall operating expenses, research 
and development and administrative 
expenses decreased due to more 
favourable exchange rates and a one-off 
special cash bonus to employees in 2014.

Operating expenses
Operating expenses*, which mainly 
comprise employee related costs, 
commissions and royalties payable to 
third parties, chargebacks, payment 
service providers’ (PSP) commissions 
and costs related to operational risk 
management services, totalled US$127.4 
million (2014: US$130.3 million). This 
represented a decreased proportion of 
revenues (before deduction of EU VAT) 
at 27.0% (2014: 28.7%) as a result of 
continued operating efficiencies, strict 
cost control and the effect of weaker 
currencies against the US dollar, partially 
offset by increased costs associated with 
Sport content and higher commissions 
and royalties required to support 888’s 
improved Sport performance and Live 

17

33 NEW 

SKINS 
ADDED

Our B2B bingo platform 
continues to grow with 
33 new skins added to 
the Dragonfish Bingo 
network during the 
period. 

Our partners continue 
to benefit from our 
ongoing innovation on 
the platform – such as the 
pooling of player liquidity 
across bingo skins – that 
makes Dragonfish the 
B2B partner of choice. 

Research and development 
expenses
The research and development expenses 
to revenue ratio decreased slightly to 8% 
(2014: 9%). This year’s expense totalled 
US$36.8 million (2014: US$40.7 million), 
the decrease being mainly attributed to 
the effect of weaker currencies against 
the US dollar and the effect of a one-off 
special cash bonus to employees in 2014, 
whilst continuing with the investment in 
highly skilled development teams in order 
to sustain the Group’s leading position 
in the market. Additionally, during 2015 
significant efforts were invested associated 
with introduction to new regulated 
markets and improved offering.

Research and development expenses 
do not include capitalised in-house 
development costs which totalled US$5.3 
million (2014: US$6.4 million). The decrease 
is attributed mainly to the launch of 
licensed regulated gaming in the UK late  
in 2014 as the majority of the investment 
took place during that year.

Selling and marketing expenses
Selling and marketing expenses during 
the year reached US$138.9 million 
(2014: US$133.8 million) reflecting 888’s 
investments in the European markets led 
by 888casino boosted by the newly offered 
777 Brand and Sport which continue to be 
a significant growth engine with the launch 
of Sport offering in Spain in the second half 
of 2014 and Denmark in the second half 
of 2015. The marketing to revenue (before 
deduction of EU VAT) ratio remained stable 
at 29% (2014: 29%).

Administrative expenses
Administrative expenses* decreased 
15% to US$28.4 million (2014: US$33.4 
million) representing 6% of revenue 
before deduction of EU VAT (2014: 7%). 
The decrease compared to the previous 
year is mainly attributed to foreign 
exchange movement impact on salaries, 
reduced level of expenses associated 
with professional costs arising from the 
UK gaming licence, a one-off bonus to 
employees in 2014 and expenses related to 
employers’ national insurance obligations 
incurred in 2014. Administrative expenses 
amounted to US$32.5 million (2014: 
US$35.1 million).

Share benefit charges
Equity settled share benefit charges  
were US$2.4 million (2014: US$1.3 million). 
This year’s charges are mainly attributed to 
long-term incentive equity awards granted 
to eligible employees.

Our partners 
continue to 
benefit from 
our ongoing 
innovation.

Casino offering. Operating expenses 
amounted to US$146.0 million (2014: 
US$149.3 million).

Staff costs as a percentage of revenues 
was 12%, a slightly lower ratio compared 
to 2014, mainly as a result of currency 
differences and the effect of a one-off 
special cash bonus to employees in 2014.

The chargebacks ratio slightly increased 
to 0.7% (2014: 0.6%) of revenue during 
the year affected by higher deposit 
volumes. 2015 saw continued use of 888’s 
risk management and fraud detection 
mechanisms which enhance internal 
monitoring systems alert processes and 
reporting including the continued use 
of 3DSecure verification systems. These 
all resulted in an optimised balance 
between maintaining revenues and 
increased deposits inflow whilst reducing 
transactions with high risk profiles.

Gaming taxes and duties
Gaming duties* levied in regulated 
markets increased considerably to 
US$50.0 million (2014: US$15.8 million). 
This reflected the full year impact of point 
of consumption gaming duty in the UK 
of US$29.7 million (2014: US$2.1 million, 
commencing December 2014), increased 
gaming duties driven by greater revenues 
in Spain, primarily due to the launch of 
slots in 2015, and Italy, primarily due to 
the launch of mobile in late 2014 as well 
as gaming duty in new regulated markets 
which commenced activity during the 
second half of 2015, namely Denmark, 
Romania and Ireland, in addition to 
recognition for the first time of gaming 
taxes in Austria. Gaming taxes and duties 
amounted to US$58.4 million (2014: 
US$15.8 million).

*  As defined in the table set out on page 12.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – 2015 BUSINESS AND FINANCIAL REVIEW CONTINUED

18

Cash settled share benefit charges 
increased to US$1.7 million (2014: US$0.4 
million) due to the increased fair value of 
the long term incentive plan which was 
settled during the year. Further details 
are given in the Director’s remuneration 
report on page 46.

Finance income and expenses
Finance income of US$0.3 million (2014: 
US$0.3 million) less finance expenses 
of US$2.6 million (2014: US$4.8 million), 
excluding exceptional items, resulted in an 
expense of US$2.3 million (2014: expense 
of US$4.5 million). The change compared 
to the previous year is attributable to 
the fair value of operational hedging 
instruments.

888 continually monitors foreign currency 
risk and takes steps, where practical, to 
ensure that the net exposure is kept to an 
acceptable level. This has resulted in an 
expense of US$0.1 million in respect of 
the ILS/US$ forward hedge. An additional 
expense of US$2.3 million is attributable 
to the valuation of assets and liabilities 
denominated in currencies other than  
888’s functional currency.

Adjusted EBITDA
Adjusted EBITDA for the year was US$80.6 
million (2014: US$100.7 million) impacted 
by a combination of external factors 
including newly introduced gaming duties 
during 2015 of US$32.2 million*, US$10.2 
million EU VAT and adverse currency 
movements. This is a very resilient 
outcome that was achieved as a result of 
the strong revenue increase coupled with 
strict costs control. The Adjusted EBITDA 
margin was 17.4% (2014: 22.1%). EBITDA 
for the year was US$59.4 million (2014: 
US$97.3 million).

Equity accounted joint ventures 
and associates
888’s investment in the US joint ventures 
had reduced to nil as at 31 December 
2014 due to the US joint ventures’ 
cumulative losses exceeding 888’s 
investment. In 2015, the US joint ventures 
incurred further losses and, as a result, 
these losses were not included in 888’s 
income statement and 888’s investment 
remained at nil. 

*  Excluding US$2.1 million UK POC 

incurred in December 2014.

Exceptional costs
During 2015, 888 incurred exceptional 
legal and professional costs of US$17.5 
million associated with the proposed 
acquisition of bwin.party digital 
entertainment plc. Following the 
termination of the proposed acquisition, 
888 received reimbursement income 
of US$8.8 million from bwin.party 
digital entertainment plc, in line with its 
contractual agreement and exceptional 
finance costs of US$5.9 million were 
incurred in connection with the proposed 
acquisition. The costs represent fair value 
movements on derivatives entered into to 
hedge the currency exposure associated 
with the transaction. Exceptional costs 
associated with the proposed acquisition 
of bwin.party digital entertainment plc 
totalled at net US$14.6 million.

Separately, 888 incurred exceptional 
retroactive duties and associated charges 
relating to prior years of US$8.4 million  
in respect of gaming taxes in Austria  
and Romania.

In total, 888 recorded during the year 
US$23.0 million (2014: nil) of exceptional 
costs and charges.

Adjusted profit before tax
Adjusted profit before tax for the year was 
US$55.5 million (2014: US$67.9 million). 
Profit before tax for the year was US$32.5 
million (2014: US$67.9 million) impacted 
by exceptional costs and charges of 
US$23.0 million (2014: nil).

Taxation
The tax charge for 2015 was US$3.0 million 
(2014: US$11.0 million). The lower rate 
was mainly attributed to tax adjustments 
in respect of prior years as well as the 
decrease in 888’s profit before tax.

Earnings per share
Basic earnings per share was 8.3¢ (2014: 
16.1¢). Adjusted basic earnings per 
share was 15.9¢ (2014: 19.2¢). The Board 
believes that adjusted basic earnings 
per share - excluding exceptional items 
(as described in note 5 to the financial 
statements), share benefit charges, 
movement in contingent consideration, 
impairment charges and share of joint 
venture and associates loss – better 
reflects the underlying business and 
assists in providing a clearer view of  
888’s performance.

Dividend
Given the strong cash generation during 
the year the Board of Directors declared 
an interim dividend of 3.5¢ per share that 
was paid on 30 September 2015. Taking 
into account the strong performance the 
Board is recommending a final dividend 
of 4¢ per share plus an additional one-off 
8¢ per share (which together with the 
interim dividend equals 15.5¢ per share 
for the year in accordance with 888’s 
dividend policy).

Cash flow
The Group’s outstanding performance 
and operating efficiency led to substantial 
free cash with net cash generated from 
operating activities of US$85.0 million 
(2014: US$111.9 million). The net increase 
in cash and cash equivalents in 2015 was 
US$16.8 million (2014: US$48.0 million), 
after cash dividend payments during the 
year of US$53.5 million (2014: US$51.2 
million).

Balance sheet
888’s balance sheet remains strong, with 
no debt and ample liquid resources. 888’s 
cash position as at 31 December 2015 was 
US$178.6 million (2014: US$163.1 million). 
Balances owed to customers were 
US$82.4 million (2014: US$67.5 million).

19

MARKET REVIEW: FOCUS  
ON REGULATED MARKETS

UK
888 continued to enjoy a strong 
performance in our core UK market in 
2015 with revenue increasing by 6% 
year on year to US$212.7 million (2014: 
US$201.6 million), representing 46% of 
Group revenue (2014: 44%). This was 
supported by innovative multi-channel 
marketing initiatives as well as our 
customer relationship management 
capabilities that together helped to drive 
particularly impressive performances in 
both Casino and Sport. The performance 
of Bingo in the UK improved against the 
prior year as our established portfolio of 
brands capitalised on the impact of the 
new point of consumption gaming tax 
in the UK on the fragmented UK bingo 
market. The success of our offer on mobile 
devices continued in the UK market across 
product verticals, with the share of overall 
B2C revenue generated on mobile devices 
rising to 47% (2014: 33%).

The UK witnessed a new regulatory 
environment in 2015, following the 
introduction of the new point of 
consumption gaming tax in the UK in 
December 2014. During the year we  
saw the cost burden of this new tax  
on some smaller e-gaming brands that 
were, in some cases, were forced to 
exit the market. At the same time, the 
industry has seen an unprecedented 
period of consolidation with a number 
of high-profile mergers and acquisitions. 
Amidst these changes we continue 
to see strong opportunities for 888 as 
a large, established operator with our 
own technology and proven marketing 
expertise to win new customers and grow 
our market share. 

EUROPE (EXCLUDING UK)
Europe (excluding UK) revenue increased 
5% to US$178.4 million (2014: US$170.1 
million), representing 39% of Group 
revenue (2014: 37%). We continued our 
strong performance in Spain where we 
grew market share in part thanks to the 
launch of 888sport.es in the second half of 
2014 as well as the launch of slot games 
towards the end of the first half of 2015. 
Now with a full product suite in Spain 
across mobile and desktop platforms we 
are better able to capitalise on cross-sell 
opportunities and with the 888 brand 
increasing in popularity in that market,  
we are confident of further growth. 

Revenue from our Italian regulated 
offering, which is Casino as well as Sport, 
which launched post the period end in 
January 2016 and which we believe will 
be an important development in 888’s 
progress in this market, increased by 13% 
despite currency headwinds. We continue 
to see growth opportunities in the Italian 
market driven by the growing penetration 
of mobile, which was launched in the 
second half of 2014, as well as our flow 
of new casino content and games that 
helps to keep our proposition fresh and 
differentiated.

In Q3, 888 received a sports betting 
licence in Ireland as well as casino, 
poker and sports betting licences in 
Denmark, and casino, poker and sports 
betting temporary permits in Romania. 
Performances in these markets to date 
have been encouraging, particularly 
in Denmark, further demonstrating 
888’s ability to successfully capitalise 
on opportunities created by regulatory 
developments. 

We maintain a close eye on the regulatory 
environment across Europe and are 
monitoring developments in a number 
of countries that are considering or are in 
the process of reforming their regulatory 
landscapes. 

UNITED STATES
Trading in the US market during 2015 
was in line with the Board’s expectations. 
We are continuing to develop our 
understanding of the US market and, as 
the only operator with a presence in all 
three regulated states, the opportunities 
in the US for 888 remain potentially vast. 
Our approach to addressing this market 
has provided us with the flexibility and 
resources to gain unique experience and 
develop key relationships to strengthen 
our position in the US market as further 
regulation occurs.

In February, we successfully launched 
shared poker player liquidity across the 
states of Delaware and Nevada, creating 
a key advantage for both 888 and our 
B2B operating partners. This interstate 
launch represented a key milestone in the 
development of the regulated US online 
gaming market and we are confident 
that pooled liquidity arrangements will 
become a major feature for future states 
as and when they regulate online gaming.

COUNTRY 
SPECIFIC 
HIGHLIGHTS 

SPAIN

Market share increased 
in Spain driven by 
positive response to 
newly introduced slots 
following successful 
launch of Sport in  
H2 2014.

ITALY

Continued progress 
in Italy driven by fresh 
Casino content and 
introduction of mobile 
in H2 2014.

USA

Further progress 
in regulated US 
market with launch 
of Multistate Poker 
Network across Nevada 
and Delaware.

DENMARK

Casino, poker and 
sport betting licences 
obtained in Denmark.

IRELAND

Sport betting  
licence obtained  
in Ireland.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – RISK MANAGEMENT STRATEGY

20

RISK MANAGEMENT 
STRATEGY

The Board acknowledges that there is no return without 
risk. However, key risks must be identified, evaluated and 
where possible quantified in order for the Board to rationally 
determine how to harness risk to generate optimal return.

The Board considers that 888 complies 
with the requirements of the Financial 
Reporting Council’s Guidance on Risk 
Management, Internal Control and 
Related Financial and Business Reporting 
dated September 2014, and specifically 
confirms that:

 »  it is responsible for 888’s risk 

management systems and for 
reviewing their effectiveness; 

 »  there is an on-going process for 

identifying, evaluating and managing 
the principal risks faced by 888; 

 »  the systems have been in place during 
2015 and up to the date of approval of 
the annual report and accounts; and 

 »  they are regularly reviewed by the 

Board (please see page 43 for further 
details of the review conducted in 
2015).

In 2015, the Board and senior 
management re-focused 888’s risk 
management strategy, explicitly 
identifying and evaluating key risks 
underlying its core business strategy. 
A Risk Management Policy is being 
developed which the Board expects to 
be fully implemented in 2016, which 
serves to standardise the approach to 
risk prioritisation and management 
across 888’s operations, and which in 
turn means that effective controls can 
be put in place to ensure 888 is able to 
manage its operations effectively now 
and into the future. A risk register was 
developed which served as a springboard 
for discussion at Board and management 
level of the role of risk in 888’s business. 
The risk register is a living document 
which will be regularly reviewed on an 
ongoing basis, will serve as a record of 
the high-level challenges faced by the 
business over time, and will also serve  
as an action plan. The Board furthermore 
discussed its approach and response to 
888’s various risks with a view to setting  
a clear boundary between acceptable  
and unacceptable types and levels of risk. 

888’s culture emphasises the need for 
employees to take responsibility for 
managing the risks in their own areas  
and to transparently and timely report 
“bad news” and “near miss” incidents,  
with a willingness to constantly learn  
and improve.

21

KEY OF CHANGE

Increased

Decreased

Remained stable

888 faces the following significant risks:

REGULATORY RISK

INFORMATION 
TECHNOLOGY  
AND CYBER RISKS 

The risk
The regulatory framework of online gaming is 
dynamic and complex. Change in the regulatory 
regime in a specific jurisdiction can have a 
material adverse effect on business volume 
and financial performance in that jurisdiction. 
In addition, a number of jurisdictions have 
regulated online gaming, and in several of those 
jurisdictions 888 holds licences. However, in 
some cases, lack of clarity in the regulations, 
or conflicting legislative and regulatory 
developments, mean that 888 may risk failing to 
obtain an appropriate licence, having existing 
licences adversely affected, or being subject to 
other regulatory sanctions. Furthermore, legal and 
other action may be taken by incumbent gaming 
providers in jurisdictions which are seeking to 
regulate online gaming, in an attempt to frustrate 
the grant of online gaming licences to 888. 

Relevance to strategy
Compliance with regulatory requirements and 
the maintenance of regulatory relationships in 
multiple jurisdictions is key to maintaining 888’s 
online gaming licences which are critical to 
the operation and growth of its online gaming 
business. In addition, 888 may be exposed to 
claims in jurisdictions which do not regulate 

The risk
IT systems may be impacted by unauthorised 
access, cyber attacks, DDoS (Distributed Denial 
of Service) attacks, theft or misuse of data by 
internal or external parties, or disrupted by 
increases in usage, human error, natural hazards 
or disasters or other events. 888 processes a large 
quantity of personal customer data including 
sensitive data such as name, address, age, bank 
details and gaming / betting history as part of its 
business; such data could be wrongfully accessed 
or used by employees, customers, suppliers of 
third parties, or lost or disclosed or processed 
in breach of data protection regulation. Cyber 
attack and data theft incidents may expose 888 to 
“ransom” demands and costs of repairing physical 
and reputational damage. Failure of IT systems, 
infrastructure or telecommunications / third party 
infrastructure may cause significant cost and 
disruption to the business and harm revenues. 
888 could also face liability under data protection 
laws and could be exposed to action by 
government agencies or private litigation and loss 
of customer goodwill and confidence. Lengthy 
down-time of the site (including in transitioning 
to activated disaster recovery servers) could also 
cause 888 to breach regulatory obligations.

Relevance to strategy
As an online B2C and B2B business, the integrity 
of 888’s IT infrastructure is crucial to the supply of 
its offerings and compliance with its regulatory 

online gaming, seeking to block access to 888’s 
offering by players located in such jurisdiction.  
A robust understanding of the legal and regulatory 
position in key locations worldwide is crucial to 
mitigating this risk.

How the risk is managed
888 manages its regulatory risk by routinely 
consulting with legal advisers in the jurisdictions 
where its services are offered or are accessible, 
where necessary obtaining formal legal opinions 
from local counsel. Furthermore, 888 obtains 
frequent and routine updates regarding 
changes in the law that may be applicable to its 
operations, working with local counsel to assess 
the impact of any changes on its operations. 888 
constantly adapts and moderates its services to 
comply with legal and regulatory requirements. 
Finally, 888 blocks players from certain “blocked 
jurisdictions” using multiple technological 
methods as appropriate.

What happened in 2015
Consistent with its growth strategy in regulated 
markets, 888 obtained additional licences in 
Denmark, Romania and Ireland (sports betting).

obligations. The holding and processing of 
sensitive data in a lawful and robust manner 
is furthermore central to 888’s analytics-based 
business strategy. These are also key  
to maintenance of the impressive customer 
loyalty with which 888 is entrusted.

How the risk is managed
Cutting-edge technologies and procedures 
are implemented throughout 888’s technology 
operations and designed to protect its networks 
from malicious attacks and other such risks. 
These measures include traffic filtering, anti-
DDoS devices and Anti-Virus protection from 
leading vendors. Physical and logical network 
segmentation is also used to isolate and protect 
888’s networks and restrict malicious activities. 
The IT environment is audited by independent 
auditors, such as PCI DSS security audit and 
eCOGRA audit. These audits form part of 888’s 
approach to ensuring proper IT procedures and  
a high level of security. In order to ensure systems 
are protected properly and effectively, external 
security scans and assessments are carried out  
on a regular basis. 888 has a disaster recovery  
site to ensure full recovery in the event of 
disaster. All critical data is replicated to the disaster 
recovery site and stored off-site on a daily basis.  
In the event of loss of functionality of 888’s critical 
services, the business can be fully recovered 
through the resources available at the disaster 
recovery site. In order to minimise dependence 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – RISK MANAGEMENT STRATEGY CONTINUED

22

INFORMATION 
TECHNOLOGY  
AND CYBER RISKS 
CONTINUED

TAXATION RISK

on telecommunication service providers, 888 
invests in network infrastructure redundancies 
whilst regularly reviewing its service providers. 
888 has two Internet service providers in 
Gibraltar in order to minimise reliance on one 
provider. As a part of its monitoring system, 888 
deploys set user experience tests which measure 
performance from different locations around 
the world. Network-related performance issues 
are addressed by rerouting traffic using different 
routes or providers. 888 operates a 24/7 Network 
Operations Centre (NOC). The NOC’s role is to 
conduct real time monitoring of production 
activities using state-of-the-art systems. These 
systems are designed to identify and provide 
alerts regarding problems related to systems, 
key business indicators and issues surrounding 
customer usability experience. The IT environment 
tracks changes, incidents and SLA KPIs in order 
to ensure that client experience is consistent 
and well managed. As part of these procedures, 
capacity planning takes place and infrastructure 

is built accordingly. System-wide availability and 
business-level availability is measured and logged 
in the IT information systems.

What happened in 2015
Several high profile cyber attacks brought the 
issue of IT security into the headlines in 2015. 
At 888, IT security is deeply embedded within 
the organisation, and security projects are 
implemented on a constant ongoing basis. 
Awareness training is carried out for Group 
personnel at all office locations by the CISO. 
Software development personnel are trained  
in IT security and computerised systems monitor 
coding vulnerabilities in real time and provide 
timely notifications to management. Various IT 
security projects were implemented by 888’s IT 
Department under the guidance of its IT Security 
Committee. 888 continued to undergo regular IT 
security audits, including reviews by the internal IT 
compliance team, internal audit by 888’s internal 
auditor and external audit by gaming regulators.

The risk
Heightened attention to matters of cross-
border taxation, including through the G20/
OECD Base Erosion and Profit Shifting (BEPS) 
project, as well as in other public forums and the 
media, has increased the likelihood of scrutiny 
of tax practices by tax authorities in relevant 
jurisdictions. A finding of taxable presence of 
the 888 Group in one or more jurisdictions 
(including pursuant to revised interpretations 
of the permanent establishment concept as 
considered in the BEPS reports), a transfer 
pricing adjustment with respect to attribution 
of profit to such jurisdiction(s), or the revision of 
VAT rules regarding marketing costs incurred in 
major customer markets, may have a substantial 
impact on the amount of income tax or VAT 
paid by 888. The introduction of the UK Diverted 
Profits Tax also gives rise to a risk that, whilst 888 
carries out its operations from Gibraltar and has 
a considerable presence there, elements of its 
business carried out from the UK may be found 
to consistute an “avoided PE” giving rise to tax 
at a rate of 25% of the profit attributed to such 
avoided PE. Uncertainties with regard to the 
application of EU VAT to certain of 888’s offerings 
and the tax base to be applied thereto also gives 
rise to the risk of disputes with tax authorities, as 
do the imposition of gaming taxes in jurisdictions 
in which 888 has customers but does not hold 
a local licence. Furthermore, the imposition in 
certain jurisdictions of taxation of player winnings 
and/or imposition of a withholding obligation on 
foreign operators may make 888’s offerings less 
attractive to players in relevant jurisdictions.

Relevance to strategy
In addition to the financial consequences of a 
challenge to 888’s tax structure, tax compliance – 
and being seen to be paying the “right amount”  
of tax – is becoming a serious reputational issue 
as well as being a regulatory compliance issue.  
As such, it is crucial that 888 has a solid basis for  
its tax positions taken in relevant jurisdictions.

How the risk is managed
888 aims to ensure that each legal entity within 
its Group is a tax resident of the jurisdiction 
in which it is incorporated and has no taxable 
presence in any other jurisdiction. In addition, 
certain jurisdictions impose tax by reference to 
customers’ activity, regardless of whether 888 
has a taxable presence in such jurisdiction. In this 
respect, 888 incurred VAT in certain EU countries 
in which certain of its online gaming offerings 
are considered electronically supplied services 
subject to VAT. Furthermore, jurisdictions in which 
online gaming is regulated impose gaming duties 
on licensed operators and in some cases even on 
unlicensed operators. In this respect, 888 monitors 
and seeks to comply with its legal obligations in 
various jurisdictions, whilst taking such action as  
is necessary to prevent the improper imposition 
of unlawful or double taxation. 

What happened in 2015
888 entered into discussions with relevant tax 
authorities in order to regularise its tax position 
and mitigate exposures. In addition, it reviewed  
its structure in light of the BEPS recommendations 
and consulted with tax and legal advisers to 
determine the manner and timing of their 
implementation in relevant jurisdictions,  
in order to ensure compliance with increased  

23

I

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TAXATION RISK
CONTINUED

REPUTATIONAL 
RISK

PARTNERSHIP RISK 

tax reporting obligations. 888 furthermore took 
advice with regard to VAT and gaming duty 
obligations and registered for such taxes in 
relevant jurisdictions in order to ensure timely 
reporting and payment on the correct basis  

The risk
The reputation of 888 is affected by the profile of 
both other online gaming and betting operators, 
as well as the gaming and betting industry as a 
whole. The perception could therefore develop 
that minors and vulnerable players are not 
adequately protected, and there could also be 
claims for damages due to compulsive gambling. 
It is also difficult to ensure that affiliate marketers 
ethically source reliable data for marketing 
purposes such that advertising codes can be 
strictly adhered to and only appropriate age 
groups or demographics are targeted.

Relevance to strategy
Underage and problem gaming are risks 
associated with an online gaming business, 
and ensuring compliance with regulatory 
requirements for the protection of vulnerable 
people is critical to maintaining 888’s online 
gaming licences.

How the risk is managed
888 devotes resources to putting in place 
prevention measures coupled with strict 
internal procedures to protect customers, 
and monitor and update their procedures to 
ensure that minors are unable to access their 
gaming sites. Staff are trained to provide a 
safe gaming experience to customers and 

in the appropriate jurisdictions, whilst reserving  
its position concerning contesting its liability  
in appropriate cases.

to recognise and take appropriate actions if 
they identify compulsive or underage activity. 
888 also complies with eCOGRA guidelines to 
protect customers. Web links to professional 
help agencies are provided on 888’s real money 
gaming sites, and 888 has a dedicated website 
which provides information regarding responsible 
gaming. Players can also limit their play pattern 
or request to be self-excluded. 888 furthermore 
– directly or via industry bodies – seeks to ensure 
that legislators and regulators are provided 
with accurate and useful information regarding 
protections against problem and underage 
gaming.

What happened in 2015
888 continued to invest in staff training and 
procedures to identify instances of problem 
gambling and fraudulent behaviour, as well as 
reviewing and optimising responsible gaming 
tools such as self-limits, take a break and self-
exclusion, continuing to monitor the effectiveness 
of responsible gaming measures, and continuing 
its close partnerships with major helping agencies 
and support centers. 888 furthermore updated its 
business practices in order to comply with specific 
new regulatory requirements imposed in its major 
regulated markets, including responsible gaming 
measures required under the UK Gambling 
Commission’s Licensing Conditions and Codes  
of Practice. 

The risk
888 has in recent years rationalised its B2B 
contracts to focus on fewer, higher-value 
contracts. This exposes 888 more to termination 
or reduction of volume under existing B2B 
contracts.

Relevance to strategy
B2B is a material part of 888’s business. 888’s  
key B2B contracts in terms of financial impact  
are its major Bingo B2B contracts; in addition,  
its US B2B contracts have strategic importance  
for the longer term.

functionality and technology of the B2B platform 
offered, competitive pricing, maintaining an 
ongoing relationship with B2B partners, and 
ensuring that 888 has a good understanding  
of the needs of its B2B partners and their owners.

What happened in 2015
During the year, 888 maintained its ongoing 
dialogue with major B2B partners, with a view  
to continued renewal of contracts aligned  
with 888’s strategy, and mitigation of the risk  
of termination of contracts due to changes  
in partner circumstances.

How the risk is managed
Whilst 888 generally protects itself contractually 
in this respect, it is often not commercially 
practicable to compel B2B partners to continue 
utilizing the Dragonfish platform in the long-term. 
The main method of mitigation is therefore to 
maintain commercial relevance in terms of the 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
STRATEGIC REPORT – REGULATION AND GENERAL REGULATORY DEVELOPMENTS

24

REGULATION AND 
GENERAL REGULATORY 
DEVELOPMENTS

The regulatory framework for the online gambling industry 
continues to evolve, with many jurisdictions developing regulatory 
regimes specifically designed to address online gambling.  
We monitor the regulatory environment closely as countries  
adapt their approaches. 888’s significant regulatory experience 
and operational scale means we are able to manage the impact  
of these developments and to take advantage of opportunities 
that regulatory change opens up. 

Like most of the preceding years, 2015 
saw further changes in the dynamic legal 
and regulatory landscape pertaining to 
online gambling. 888 has continued to 
adapt to these changes (some of which 
were rapid or unexpected) and continues 
to seek out ways to capitalise on the 
opportunities presented by regulation. In 
tandem, and with a growing portfolio of 
online gaming licences (which saw the 
addition of Denmark, Ireland and Romania 
in 2015 alone), 888 has continued to 
build on its capacity for growth in locally 
regulated markets. We continue to 
believe that the development of robust 
regulatory regimes has strengthened the 
industry and that it continues to generate 
significant value for leading, responsible 
and compliant operators such as 888. 

As an inevitable response to its growing 
list of regulatory and compliance 
obligations, 888 has also strengthened 
its internal compliance and control 
mechanisms to ensure that it adheres 
to the various requirements applicable 
under its many licences. This is a growing 
challenge, given the disparity between 
the various regulatory regimes under 
which 888 operates. 888’s ability to 
weather this challenge successfully is a 
test and a testament to 888’s adeptness 
at living up to the highest standards of 
regulatory excellence.

Various member states of the European 
Union continued the trend of adopting 
local regulatory regimes based on place-
of-consumption. Some of the regimes 
adopted have reflected ECJ jurisprudence 
regarding compliance with the principles 
of EU law, while others have ignored these 
principles (with the result being regulatory 
regimes that are non-compliant with EU 
law and may therefore be impossible to 
implement or unenforceable). During 

We continue 
to believe 
that the 
development 
of robust 
regulatory 
regimes has 
strengthened 
the industry.

POINT OF 
CONSUMPTION TAX

The UK witnessed a new 
regulatory environment 
in 2015 following the 
introduction of a new 
point of consumption tax 
in December 2014. During 
the year, the industry saw 
some smaller e-gaming 
brands exit the market as 
well as an unprecedented 
period of consolidation.

the course of 2015, the 888 Group was 
granted an Irish remote bookmaker’s 
licence, as well as a Romanian interim 
licence (888’s application for a permanent 
licence is pending) – both jurisdictions 
whose regulatory regime changed in 
2015. 888 also returned to the Danish 
market in 2015, having renewed its 
licence in that jurisdiction (where it had 
previously been licensed until voluntarily 
relinquishing its licence for commercial 
reasons). 

2015 saw a licensing regime adopted in 
Portugal (though its implementation has 
not yet been fully realised). A licensing 
regime was also adopted in Lithuania 
during 2015, coming into force on  
1 January 2016. 

As expected, the UK’s move to a place-
of-consumption based regulatory regime 
continued to have a dramatic impact 
on 888, given the prominence of 888’s 
UK-facing operations. 888’s adaptation 
to the new metrics of the UK market and 
to its array of regulatory requirements 
necessitated significant efforts and the 
implementation of changes in a very 
broad spectrum of areas. 

25

888’s prominence in the UK market speaks 
to the overall success of that process, 
however we continue to work to adapt 
our operations and working modalities to 
ensure our full adherence with the various 
requirements applicable to our  
UK operations. 

The debate over regulation of internet 
gambling continued in the US in 2015, 
though it focused more prominently on 
the regulation of “Fantasy Sports” in the 
latter part of the year. Whilst it is unlikely 
that 2016 will see dramatic developments 
in this regard, on either the state or federal 
level (given that 2016 is an election 
year), 888 continues to follow closely 
the possible developments in this area, 
so as to position itself to capitalise on 

opportunities as they emerge. 
Naturally, with regulation playing an 
increasingly dominant role in defining 
and framing our business, 888 continues 
to monitor closely legal and regulatory 
developments worldwide and to 
assess their impact on 888’s operations. 
We continue to support regulation 
of the industry and to work with our 
partners in the industry and with our 
regulators towards shaping a regulatory 
landscape that is business-friendly while 
safeguarding the objectives of regulation. 

The following paragraphs summarise the 
main relevant regulatory developments 
of 2015 and our expectations regarding 
changes that will impact 888 in 2016.

EUROPE

The European Commission’s involvement 
in the regulation of online gaming 
continued to be fairly low key in 2015. 
Other than minimal action with respect 
to member states whose gaming laws 
are considered to infringe EU law, the 
European Commission took very little 
action directly related to the regulation 
online gambling. 

Notwithstanding, developments in EU 
law did have an impact on the online 
gambling industry. For example, changes 
with respect to data protection and 
privacy, as well as changes related to 
consumer dispute resolution, impacted 
online gambling companies (as they 
did other European businesses). As a 
business incorporated and licensed in 
various EU member jurisdictions, 888 is 
directly impacted by these changes and 
will continue to be impacted by future 
changes (such as the entry into force of 
the 4th AML Directive). 

Late in 2015, twenty European Economic 
Area (EEA) countries signed an agreement 
establishing a voluntary framework of 
exchange of information related to illegal 
cross-border online gambling. Some 
major EU member states (including 
Germany and France) have not yet signed 
the agreement, which is not per se linked 
to EU legislative action. 

Several European jurisdictions 
implemented regulatory reforms in 2015:

 »  Poland amended its online sports 
betting regime in an attempt to  
bring it more in line with EU law.  

 »  Ireland, Portugal, Romania and 

Lithuania adopted regimes for the 
regulation and licensing of online 
gambling.  

 »  Having passed gaming legislation 

severely restricting its online gambling 
market in late 2014, Hungary took 
various enforcement actions against 
the online industry during 2015 (issuing 
fines and fighting online gambling 
operators in courts). Early in 2016, the 
country issued regulations for the very 
limited licensing of online gambling 
activities available to two land-based 
casinos in the country.  

 »  Switzerland published a draft bill 

that would allow the country’s three 
casinos to offer online gaming. The bill 
now under public consultation and 
legislative process is likely to be lengthy. 

 »  The Greek Government has announced 
plans to put in place a licensing regime 
as a revenue-generating measure. 
Options include auctioning a limited 
number of licences or an open tender 
process. No concrete bill has been 
published however. 

The Group 
continues to 
closely monitor 
regulatory 
developments.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – REGULATION AND GENERAL REGULATORY DEVELOPMENTS CONTINUED

26

EUROPE CONTINUED

The regulatory landscape in Germany 
continued to be mired by uncertainty in 
2015 with courts in various German states 
issuing conflicting rulings with respect 
to the validity and interpretation of the 
German Inter-State Gambling Treaty. 
The issuance of 20 federal sports-betting 
licences did not progress due to orders 
by various courts calling the process into 
question. In fact, it seems unlikely that 
such licences will ever be issued. Early 
in 2016, the European Court of Justice 
(in its judgment on the INCE matter) 
effectively struck down the German 
regime regulating online sports betting, 

finding that it is not compliant with 
EU law. The impact of this ruling more 
broadly with respect to the validity of the 
entire German regulatory regime, is likely 
to become clearer during 2016. 

Regulatory reform has still not occurred 
in The Netherlands, though debate 
on the matter continued to take place 
during 2015. 888 continued to conduct 
its operations in The Netherlands in 
accordance with interim guidelines 
issued by the local authorities and awaits 
developments in this important market.

THE UNITED STATES

888 continued to operate in the US online 
gaming market with activity in all three 
states in which commercial internet 
gaming is operational – Nevada, New 
Jersey and Delaware. 888 continues to 
be the only online gaming operator 
authorised to conduct business in each  
of these jurisdictions. 

Despite debates in the legislatures of 
various states regarding online gaming (in 
some cases – online poker) during 2015, 
no significant legislative changes occurred. 
During the latter half of the year, regulatory 
and legislative focus seemed to shift to the 
contentious issue of “daily fantasy sports”, a 
multi-billion dollar industry whose legality 
has been called into question. 

It is not unlikely that this debate will lead to 
a broader debate regarding the regulation 
of online sports betting, however changes 
in this regard (or, more generally with 
respect to internet gambling) are less likely 
in an election year. 888 continues to closely 
monitor discussions and initiatives in the 
various jurisdictions, with the knowledge 
that positive developments in these large-
scale markets could present tremendous 
opportunities for 888. 

Simultaneously, the opponents of internet 
gaming continued to promote federal 
legislation to ban internet gaming. The 
“Reform of the American Wire Act” Bill 
(RAWA) was the subject of various hearings 
during the 2015 sessions of  
both houses of Congress, but it was  
not advanced by either chamber. 

Positive 
developments 
in these large 
scale markets 
could present 
tremendous 
opportunities 
for 888.

27

FURTHER AFIELD

2016 could see regulatory reform coming 
to various jurisdictions around the world, 
particularly in Latin America. Examples 
there may include Mexico, Brazil and 
Colombia. The Canadian province of 
Quebec may also take steps towards 

introducing a centralised online gambling 
offering under the auspices of the Lotto 
Quebec. 888 continues to follow these 
developments to assess their impact on 
888 and to identify potential opportunities 
for growth.

The Directors confirm their view that a 
robust assessment of the principal risks 
facing 888, including those that would 
threaten its business model, future 
performance, solvency and liquidity,  
has been carried out. 

In light of the foregoing, the Directors 
confirm they have a reasonable 
expectation that 888 will be able to 
continue in operation and meet its 
liabilities as they fall due over the  
three year period.

Details of 888’s risk management strategy 
and how it manages and mitigates its 
risks are set out in the Risk Management 
Strategy on page 20.

VIABILITY STATEMENT
The Directors have carefully considered 
888’s current position and principal risks, 
and have assessed the prospects of 888 
over a period of three years. The Directors 
consider this period appropriate for 
the assessment of viability of an online 
gaming company in 888’s circumstances, 
taking into account the following factors:

 »  The Directors are mindful that the 
Company operates in the online 
gaming sector which, whilst having 
matured substantially since the early 
days of the internet, remains a fast-
moving industry subject to ongoing 
change in the global regulatory and 
competitive landscape; and

 »  Management currently prepares a 
detailed bottom-up forecast on an 
annual basis, long range plans of up to 
three years are prepared using a top-
down approach, and capital investment 
projects are planned over a period of 
three to five years.

With respect to the period assessed,  
the Directors have considered: 

 »  888’s resilience to threats to its viability 

in severe but plausible scenarios; 

 » Both qualitative and quantitative 
analyses, including the combined 
impact of the crystallisation of multiple 
risks simultaneously, as well as stress 
testing, reverse stress testing and 
sensitivity analyses, which the Directors 
consider sufficiently robust to make  
a sound statement; and 

 »  A broad range of relevant matters that 

may threaten 888’s viability. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    STRATEGIC REPORT – CORPORATE RESPONSIBILITY

28

CORPORATE 
RESPONSIBILITY

As global leaders in online gaming entertainment,  
we are committed to a pro-active policy of corporate  
and social responsibility that reflects the high professional 
and ethical standards we have set for ourselves.

ENVIRONMENTAL IMPACT 
As an online business, 888’s activities 
have a relatively small impact on the 
environment. However, we remain 
committed to ensuring that wherever 
possible we minimise what little effect  
we have with the following areas being 
the key focus points:

 » Energy consumption: We continuously 
monitor our energy consumption to 
help us ensure we are being as energy 
efficient as possible. 

 » Water: We use only ecological 

detergents in our offices and use water 
saving devices in most of our locations. 

 » Travel: To minimise the impact of travel 
on the environment we encourage 
employees to either cycle to work and, 
in certain locations, provide buses for 
commuters. We also continue to invest 
in the state-of-the-art technology to 
help meetings occur remotely. 

888 commissioned a study by AVIV AMCG 
regarding FY 2015 to provide quantitative 
information regarding its environmental 
impact, as reflected through 888’s 
Greenhouse Gas emissions for the period 
1 January to 31 December 2015, and to 
assist it in finding ways to further reduce 
its Greenhouse Gas emissions. 

Whilst 888 is committed to complying 
with UK disclosure requirements 
and appropriately managing its 
Greenhouse Gas emissions, given 
888 has low emissions and in light of 
the costs involved in monitoring and 
measuring such emissions, the Board has 
concluded that a review will be carried 
out once every several years rather 
than annually; figures are therefore not 
provided regarding FY 2014. The Board 
acknowledges its overall responsibility for 
environmental issues and monitors 888’s 
environmental performance in light of 
internal targets.

To minimise 
the impact of 
travel on the 
environment 
we encourage 
employees to 
cycle to work. 

GLOBAL GREENHOUSE GAS EMISSIONS FOR 
PERIOD 1 JANUARY TO 31 DECEMBER 2015

GHG emission 
(metric ton CO2 eq) 

Contribution to 
scope (%)

Scope 

1 

2 

3 

Total 

Emission sub 
category 

Direct GHG emissions 

Indirect GHG emissions 
associated with energy

367 

6,121 

Other indirect GHG emissions 

843 

7,331 

5

83.5 

11.5

100

Corporate metric  

Corporate Performance Indicator (per scope 1 and scope 2)

 
 
 
29

EXCELLENCE  
CLUB

Our “Excellence 
Club” is an employee 
development program 
which sent a group of 
employees selected 
by their divisions for 
excellence in a number 
of fields to an exciting 
adventure trip in  
China.

We must 
always invest 
in developing 
our employees 
so that they 
can achieve 
their personal 
aspirations.

 » We ran a number of management skills 
programs for both senior managers and 
team leaders from all divisions.  

 » During the year we had team building 
activities intended to create better 
connections among team members 
and managers, including a fun day 
for each department, overnight event 
combining engagement activities and 
professional lectures, as well as holiday 
celebrations on all Company sites.  

 » We have continued our annual 

evaluation process which is based on 
the principle that giving and getting 
feedback is key to each employee’s 
growth and development and that 
regularly evaluating on the job 
performance helps achieve success  
and is essential for the well-being of  
all employees. 

 » We continued our efforts to extend our 
recruitment channels, including “refer 
a friend”, social networks and internet 
channels.  

 » We believe that employees should 

share part of 888’s success. This year, 
due to our great achievements and 
business success, we granted various 
performance bonuses to some 
employees of 888. 

 » 888 employees were involved in various 
charity initiatives according to office 
location. 

 » Specific retention efforts were carried 
out with respect to key employees.

Although not legally required to do 
so, as 888 is incorporated in Although 
not legally required to do so as 888 
is incorporated in Gibraltar, we have 
reported on all the emissions sources 
stipulated under the UK Companies 
Act 2006 (Strategic Report and 
Directors’ Reports) Regulations 2013. 
These emissions sources fall within our 
consolidated financial statements. We do 
not have responsibility for any emissions 
sources that are not included in our 
consolidated financial statements.

We have used the Intergovernmental 
Panel on Climate Change (IPCC) 
Guidelines for National Greenhouse Gas 
Inventories (2006) and data gathered from 
our own operations.

The reported emissions come from our 
offices, data centre and servers owned 
by us, but co-located at third party data 
centres. 888 has adopted the “operational 
control” approach, limited to sites where 
all equipment and activities are controlled 
by the subsidiaries of the Company, and 
the associated emissions therefore must 
be consolidated.

Direct GHG emissions come from fuels 
consumed, use of passenger vehicles in 
operational control of the Company and 
replacement or refill of cooling agents in 
air conditioning units. Indirect emissions, 
come mainly from office energy 
consumption for lighting, heating and 
cooling. Other indirect emissions are  
from air travel and leased assets.

EMPLOYEES
888’s success depends on the quality and 
commitment of its people. We take our 
responsibilities to our staff around the 
world very seriously and aim to provide 
an enjoyable work environment where 
employees are challenged and motivated 
to excel, where flair is rewarded, 
compensation is fair and the balance 
between work and family is respected. 

Some highlights from 2015 include  
the following:

 » It has been the third year of our 
“Excellence Club”, our employee 
development program which sent a 
group of employees selected by their 
divisions for excellence in a number 
of fields, to an exciting adventure trip 
in China. We hope to continue this 
program in years to come with trips  
to other locations planned.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
STRATEGIC REPORT – CORPORATE RESPONSIBILITY CONTINUED

30

PROTECTING 
MINORS

We encourage 
responsible gaming 
practices to avoid the 
dangers of problem 
gambling, and we have 
taken rigorous steps 
at all our online sites 
to prevent underage 
gambling.

888 takes its employees’ health and safety 
seriously and has written policies in place 
with regard to occupational health and 
safety issues in its major offices.  
The Board will consider setting targets 
with regard to occupational health 
and safety issues in order to monitor 
performance. The Board acknowledges  
its overall responsibility for human 
resources issues, including for human 
resources and labour standards, 
implementing management structures 
and systems to monitor and evaluate 
employee performance and satisfaction, 
promoting diversity at all levels of 888 
and within 888’s supplier base, providing 
employees with the opportunity to have 
formal input into matters that affect  
them, oversee and allocate resources  
to employee training, and to monitor  
key health and safety performance  
goals and indicators. During 2015, 
there were no material labour disputes, 
litigation, or health and safety related 
fines or sanctions imposed on 888. 
888 does not have a written policy 
for the employment, training, career 
development and promotion of disabled 
persons, but in certain of its locations  
is subject to statutory requirements  
in this respect. During 2015, steps 
were taken to maintain and develop 
arrangements to provide information 
to employees regarding financial 
and economic factors affecting 888’s 
performance, including divisional 
and company-wide seminars, email 
communications and publication  
of pertinent public financial information  
on the 888 internal portal.

SOCIAL, COMMUNITY  
AND HUMAN RIGHTS ISSUES
Our values
At 888 we are fully committed to 
maintaining a high standard of corporate 
and social responsibility. This ethos is part 
of our culture and permeates throughout 
our business into the everyday business 
decisions we make on a day-to-day basis. 

We also recognise that a responsible 
approach is not only the correct way to 
do business but one that enhances our 
credibility amongst all our stakeholders 
and thereby supports the development  
of 888. The Board acknowledges its overall 
responsibility for social, community and 
human rights issues.

Responsible gaming
Our values place the community and 
the customer at the centre of all our 
endeavours. We aim to provide our 
customers with the best online gaming 
entertainment experience. However,  
we acknowledge that gaming poses  
a potential risk to a small minority of 
people. We are constantly revising our 
innovative procedures to ensure minors 
are unable to access our gaming sites.  
We also continuously train all our  
staff in how to provide a safe gaming 
experience to our customers. Our  
training programme incorporates 
methods and techniques to help 
our employees recognise and take 
appropriate actions if they identify 
compulsive or underage activity.  
We continue to innovate in this area 
including the development of our 
proprietary sophisticated Observer  
System to help identify and prevent 
compulsive activity. 

Protecting customers
 » As a responsible, regulated gaming 
group we comply with the eCOGRA 
guidelines. eCOGRA ensures that 
approved online casinos are properly 
and transparently monitored to provide 
player protection. 

 » Our sites include links to professional 
help agencies and we have placed 
many safeguards for those who need 
help with controlling their gaming. 

 » Self-assessment test: For players who 
are worried about their gaming habits 
and want to know more about the 
signs of compulsive gambling. 

Our values 
place the 
community  
and the 
customer at  
the centre 
of all our 
endeavours.

Our dedicated website 
is available at:
888responsible.com

 
31

43%

43% of 888 employees 
are female. We actively 
seek to recruit and 
advance women into  
our top management.

are expected to adhere, including as 
regards social, ethical and environmental 
matters. In this respect, 888 is guided by 
the ten principles of the United Nations 
(UN) Global Compact, which encourages 
companies to make human rights, labour 
standards, environmental responsibility 
and anti-corruption part of their business 
agenda.

DIVERSITY
Diversity is important to us as we believe 
that only through access to the most 
diverse pool of talent will we recruit and 
retain the most talented individuals to 
serve our customers. We actively seek 
to recruit and advance women into our 
top management. A summary of the 
breakdown of men and women across 
888 as of 31 December 2015, is as follows:

BREAKDOWN OF MEN AND WOMEN ACROSS  
THE GROUP AS OF 31 DECEMBER 2015

Board of Directors 

Senior Vice Presidents 

Vice Presidents 

All Employees 

Men 

Women

Percentage  Number 

Percentage  Number

5 

5 

18 

755 

100% 

71% 

72% 

57% 

0 

2 

7 

563 

0%

29%

28%

43%

The Board acknowledges that the lack 
of women on the Board is a major 
challenge for 888, and that it is the Board’s 
responsibility to address this. In seeking 
to recruit new Non-executive Directors to 
the Board, the Nominations Committee 
specifically seeks to include female 
candidates amongst the list of candidates 
presented for its consideration. 

On behalf of the Board:

Brian Mattingley 
Chairman
22 March 2016

 » Controlling deposit limits: Should 
clients feel the need to, they can 
control their play pattern by self 
limiting the amounts they deposit per 
day, per week or per month. 

 » Self exclusion: A player can request to 
be self excluded for a chosen period, 
due to different concerns. Based on 
internal studies we decided to increase 
time periods available for clients to 
“cool off”. Customers can choose from 
six different exclusion periods from one 
day to six months or more. During this 
period, 888 blocks the account and 
no promotional emails are sent to the 
customer.

Protecting minors
Underage activity on our sites is strictly 
prohibited and 888 takes the matter of 
underage gaming extremely seriously. 
Our offering is not designed to attract 
minors. We make every effort to prevent 
minors from playing on our sites and use 
sophisticated verification systems as well 
as a third party verification supplier to 
identify and track minors if they log into 
our software. The verification process 
today consists of two independent 
verification systems, ID3 Global by GB 
Group and Call Credit.

We train our staff to be highly sensitive 
to the possibility of underage activity 
and make sure we suspend any account 
suspected to be an underage account.

888RESPONSIBLE
Since 2007, 888 has made available a 
dedicated website, www.888responsible.
com, providing information regarding all 
aspects of responsible gaming.

COMMUNITY
888 is committed to supporting both 
the various local communities in which 
it operates and also the broader global 
community. Our community investment 
programme includes charitable 
donations and long-standing community 
involvement in our key areas across the 
world. In the past 888 supported the 
International Medical Corps in their efforts 
to assist people affected by Typhoon 
Haiyan which struck the Philippines.

HUMAN RIGHTS 
888 ensures that its policies comply with 
local law, in addition to reflecting 888’s 
values. These policies set clear standards 
of behaviour to which all Group personnel 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
GOVERNANCE – BOARD OF DIRECTORS

32

BOARD OF  
DIRECTORS

NAME  
Brian Mattingley
POSITION 
Chairman
AGE 64

NAME  
Itai Frieberger
POSITION 
Chief Executive Officer
AGE 45

NAME  
Aviad Kobrine
POSITION 
Chief Financial Officer
AGE 52

EXPERIENCE
Brian Mattingley was Executive 
Chairman from 13 May 2015 until  
2 March 2015, when he was appointed 
Chairman. Previously, he was Chief 
Executive Officer since March 2012, 
and Deputy Chairman of 888 and 
Senior Independent Non-executive 
Director since March 2006. He joined 
the Board in August 2005. He was 
previously Chief Executive of Gala 
Regional Developments Limited until 
2005. From 1997 to 2003 he was Group 
Finance and Strategy Director of Gala 
Group Plc, prior to which he was Chief 
Executive of Ritz Bingo Limited. He has 
held senior executive positions with 
Kingfisher Plc and Dee Corporation Plc.

In his capacity as Chairman of the  
UK Bingo Association, Brian spent  
a great deal of time with regulators, 
which has assisted in the Board’s 
understanding of UK gaming 
regulation and laws. Brian has been  
in the gaming industry since 1993,  
and launched one of the UK’s first 
online Bingo sites whilst at Gala.

EXPERIENCE
Itai Frieberger was appointed Chief 
Executive Officer of 888 on 2 March 
2016. He was previously Chief 
Operating Officer since April 2011,  
and was appointed to the Board  
as an Executive Director on 13 May 
2015. He also serves as Managing 
Director of 888’s Israeli subsidiary, 
Random Logic Ltd. He has worked 
for the 888 Group since 2003, and 
previously served as Senior Vice 
President of Product Technologies,  
as well as leading various parts of  
the business such as marketing, 
product and business development. 
Prior to joining the 888 Group,  
he held several management  
positions at Orange, one of the  
world’s leading telecommunications  
operators.

Itai brings to the role operational 
experience both from within and 
outside the online gaming sector,  
as well as personal relationships  
and valuable insight into the  
industry as a whole.

EXPERIENCE
Aviad Kobrine has been Chief Financial 
Officer of 888 since June 2005, and 
was appointed to the Board in August 
2005. From October 2004 he was a 
consultant to 888. Previously, he was 
a banker with the Media Telecoms 
Investment Banking Group of Lehman 
Brothers and prior to that, he was a 
senior associate with Slaughter and 
May. He holds a Masters in Finance 
from the London Business School 
(Distinction), a BA in Economics  
and an LLB from Tel Aviv University.

Aviad brings with him extensive 
finance, economic and analytical 
experience, in-depth knowledge  
of the Group and detailed knowledge  
of the City’s workings.

33

COMMITTEE KEY

A

R

N

G

Audit Committee

Remuneration Committee

Nominations Committee

Gaming Compliance Committee

Chairman of Commitee

Member of Commitee

NAME  
Ron McMillan
POSITION 
Independent Non-executive 
Director
AGE 63

NAME  
Amos Pickel
POSITION 
Independent  
Non-executive Director
AGE 49

EXPERIENCE
Ron McMillan was the 
PricewaterhouseCoopers Global 
Finance Partner, Northern Regional 
Chairman of the UK firm and Deputy 
Chairman and Head of Assurance for 
the Middle East firm, in addition to 
serving as audit engagement leader on 
a number of major listed companies. 
He is the Senior Independent 
Director and Chairman of the Audit 
Committee of N Brown Group Plc 
and SCS Plc, Chairman of the Audit 
Committee of B&M European Value 
Retail SA and Chairman of Welcome 
to Yorkshire. Ron is the Chairman of 
888’s Audit Committee and a member 
of the Remuneration Committee, 
Nominations Committee and Gaming 
Compliance Committee.

Having worked in PWC’s assurance 
business for 38 years, Ron brings to 
the Board a deep understanding of 
auditing, financial reporting regulatory 
matters and corporate governance.

Amos Pickel was appointed in March 
2006. Formerly Chairman of the Board 
of Berggruen Residential Limited, Chief 
Executive Officer of Atlas Management 
Company Limited, Chief Executive 
Officer and member of the Board of 
Directors of Red Sea Hotels Ltd., and 
a Non-executive Director of Gresham 
Hotel Group Plc, he is a non-practising 
solicitor holding a Master’s in Law from 
New York University and an LLB from 
Tel Aviv University. He currently serves 
as an Executive Director of Swiftstake 
Technologies SA. Amos is the Chairman 
of 888’s Remuneration Committee  
and Nominations Committee, and  
is a member of the Audit Committee 
and Gaming Compliance Committee.

Amos’ experience as a CEO of 
multinational companies enables  
him to provide challenge, support  
and advice to executives on strategy 
and decision making.

COMMITTEES

A

R

N

G

COMMITTEES

A

R

N

G

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    34

DIRECTORS’ 
REPORT

The Directors submit to the members their Annual Report and Accounts 
of 888 for the year ended 31 December 2015. The Strategic Report, 
Corporate Governance Statement and Directors’ Remuneration Report 
on pages 6, 40 and 46 respectively, form part of this Directors’ Report.

At the Annual General Meeting held in May 2015, the Board was 
empowered to allot equity securities of 888 for cash without application 
of pre-emptive rights under 888’s Articles, provided that such power  
is limited:

Results 
888’s profit after tax for the financial year of US$29.5 million (2014: 
US$56.9 million) is reported in the consolidated income statement on 
page 73. The Board is recommending a final dividend of 4¢ per share 
plus an additional one-off 8¢ per share (which together with the interim 
dividend equals 15.5¢ per share for the year (2014: 15.0¢ per share) in 
accordance with 888’s dividend policy). 

Directors and their interests
Biographical details of the current Board of Directors, setting out their 
relevant skills and experience and their professional commitments,  
are shown on page 32. The Directors who served during the year are 
shown below. All Directors retire at each Annual General Meeting and, 
being eligible, offer themselves for re-election on an annual basis.

Brian Mattingley (first appointed 30 August 2005).

(a)  to the allotment of equity securities in connection with a rights issue 
in favour of holders of Ordinary Shares where the equity securities 
respectively attributable to the interests of all holders of Ordinary 
Shares are proportionate (as nearly as may be) to the respective 
numbers of Ordinary Shares held by them;

(b) to the allotment (otherwise than pursuant to sub-paragraphs (a) 

above and (c) below) of equity securities up to an aggregate nominal 
value of £88,644.65 (approximately 5% of 888’s Ordinary Share capital 
in issue as at 31 March 2015); and

(c)  to the allotment (otherwise than pursuant to sub-paragraphs (a)  

and (b) above) of equity securities in connection with an acquisition 
or specified capital investment up to an aggregate nominal value  
of £88,644.65. This authority expires at the conclusion of the next 
Annual General Meeting of 888.

Itai Frieberger (first appointed 13 May 2015).

In 2015, 888 did not exercise any of the foregoing powers and authorities.

Aviad Kobrine (first appointed 30 August 2005).

Ron McMillan (first appointed 15 May 2014).

Amos Pickel (first appointed 14 March 2006). 

Richard Kilsby (first appointed 30 August 2005). Mr Kilsby retired from  
the Board as of the 2015 Annual General Meeting.

John Anderson (first appointed 30 August 2005). Mr Anderson retired 
from Board as of the 2015 Annual General Meeting.

The beneficial and non-beneficial interests of the Directors in shares of 
888 are set out in the Directors’ Remuneration Report on pages 46 to 60. 
There has been no change in the interests of Directors in shares of 888 
between 31 December 2015 and the date of this Report.

Except as noted above, none of the Directors had any interests  
in the shares of 888 or in any material contract or arrangement  
with 888 or any of its subsidiaries.

Share capital
Changes in share capital of 888 Holdings plc during the financial year 
are given in the Consolidated Statement of Changes in Equity. As at 31 
December 2015, the issued share capital of 888 Holdings plc comprised 
357,081,283 Ordinary Shares of GBP £0.005 each (Ordinary Shares).

The Directors do not have any power in relation to the buy back by 
888 Holdings plc of its own Ordinary Shares. In 2015, 888 did not seek 
authority to and did not purchase any of its own shares. 

Rights attaching to Ordinary Shares in 888
The rights and obligations attaching to Ordinary Shares are set out  
in the Memorandum & Articles of Association of 888 Holdings plc. 

Holders of Ordinary Shares are entitled to attend and speak at general 
meetings, to appoint one or more proxies and to exercise voting rights. 
Holders of Ordinary Shares may receive a dividend and on liquidation 
may share in 888’s assets. Holders of Ordinary Shares are entitled to 
receive the Annual Report. Subject to meeting certain thresholds, 
holders of Ordinary Shares may requisition a general meeting or the 
proposal of resolutions at general meetings.

Memorandum & Articles of Association
The Memorandum & Articles of Association of 888 can only be amended 
by a special resolution at a general meeting of shareholders.

888 adopted a new memorandum & articles of association at 
its Extraordinary General Meeting held on 29 September 2015 
(the Memorandum & Articles of Association). The previous 
memorandum & articles of association of 888, adopted pursuant 
to a special resolution of 888 passed on 14 September 2005 and 
amended pursuant to special resolutions of 888 passed on 24 May 
2011 and 14 May 2014, respectively, were constructed under the 
provisions of the Gibraltar Companies Act 1930. A new Gibraltar 
Companies Act came into force on 1 November 2014 and replaced 
the Gibraltar Companies Act 1930 almost in its entirety.

GOVERNANCE35

The substantive changes contained in the Memorandum and Articles 
of Association were primarily to update the constitutional documents 
of 888 and bring them in line with the current law, including updating 
certain provisions to refer to the new sections in the new Gibraltar 
Companies Act as relevant.

Under the Gibraltar Companies Act, there is no longer a requirement 
for a summary of the objects of a company to be included in its 
memorandum of association as, pursuant to section 16(3) and (4)  
of the Gibraltar Companies Act, a company is deemed capable of 
exercising all and any functions unless these are restricted in any  
manner (and such restrictions would be contained in 888’s articles  
of association); and 888’s new Memorandum and Articles reflects this 
change, as well as the increase in the authorised share capital of 888 
from its previous limit of £2,131,937.50 divided into 426,387,500  
Ordinary Shares of £0.005 each to the new figure of £5,131,937.50 
divided into 1,026,387,500 Ordinary Shares of £0.005 each by the  
creation of 600,000,000 new Ordinary Shares of £0.005 each beyond  
the registered capital of 888, which was also approved at 888’s 
Extraordinary General Meeting held on 29 September 2015.

Additional changes appearing in the Memorandum and Articles of 
Association included the following: (a) the 888 Board is able to refuse  
to register a transfer of share(s): (i) which are not fully paid up, but in the 
case of a class of shares which has been admitted to the Official List, not 
so as to prevent dealings in those shares from taking place on an open 
and proper basis; or (ii) on which 888 has a lien, in which case the 888 
Board will have to give reasons for refusing to register such transfer;  
(b) in order to ensure compliance with LR9.2.2AR(2)(b), the appointment 
of an independent Director of 888 will be subject to the approval of both 
the 888 shareholders as a whole and the “independent shareholders” 
(i.e. shareholders that are not “Controlling Shareholders” in accordance 
with the UK Listing Rules). If the required resolutions are not passed, 
888 may propose a further resolution to elect or re-elect the proposed 
independent Director. Any such further resolution: (i) must not be voted 
on within a period of 90 days from the date of the original vote; (ii) must 
be voted on within a period of 30 days from the end of the period set 
out in (i); and (iii) may be passed by an ordinary resolution without the 
need for any separate resolution of the Independent Shareholders; (c) 
the right of the Chairman of a general meeting of 888 to have a casting 
vote has been removed; (d) the requirement that the 888 Board notify 
any general meeting of 888 of a Director’s age if such Director has 
attained 70 years of age and is to be proposed for election or re-election 
to the 888 Board at such general meeting has been removed; (e) the 
acquisition of non-cash assets by 888 requires the approval of the 888 
shareholders where those assets are valued at a particular amount and 
the thresholds for obtaining such shareholder approval have been 
lowered; (f ) the provisions relating to the making of loans or quasi-
loans to any Director has been amended to require more details of the 
proposed arrangement to be provided to the 888 shareholders for their 
consideration and approval prior to the loan or quasi-loan being made; 
and (g) the provisions relating to the passing of written resolutions by 
888 shareholders has been removed.

Deadlines for exercising voting rights
Electronic and paper proxy appointment and voting instructions must 
be received by 888’s registrars not later than 48 hours before a general 
meeting. Forms of Direction from persons holding 888 depository 
interests in uncertificated form through CREST must be received  
by 888’s registrars not later than 72 hours before a general meeting.

Restrictions on transfer of shares and limitations  
on holdings
There are no restrictions on transfer or limitations on the holding  
of Ordinary Shares other than under restrictions imposed by law  
or regulation (for example, insider trading laws) or pursuant to 888’s  
share dealing code. 

888 has adopted a code of securities dealings in relation to its Ordinary 
Shares which is based on, and is at least as rigorous as, the model code 
published in the UK Listing Rules.

Requirements of gaming regulations
Amongst others, 888:

(i)  holds a licence from the Nevada Gaming Commission as the sole 
shareholder of an Interactive Gaming Service Provider licencee,  
and as such is subject to the Nevada Gaming Control Act and to  
the licensing and regulatory control of the Nevada State Gaming 
Control Board and the Nevada Gaming Commission;

(ii)  holds a transactional waiver from the New Jersey Division of Gaming 
Enforcement permitting it to be the sole shareholder of a Casino 
Service Industry Enterprise licence applicant (presently holder of a 
transactional waiver allowing it to conduct online gaming related 
business in New Jersey), and as such is subject to the New Jersey 
Casino Control Act and to the licensing and regulatory control  
of the New Jersey Division of Gaming Enforcement; and

(iii) holds a Gaming Vendor Licence from the Delaware Department of 
Finance, State Lottery Office, and as such is subject to Title 29 of the 
Delaware Code and to the licensing and regulatory control of the 
Delaware Department of Finance, State Lottery Office.

888 and holders of Ordinary Shares therein may also in the future be 
subject to similar restrictions in other jurisdictions where it secures  
a gaming licence.

The criteria used by relevant regulatory authorities to make 
determinations as to suitability of an applicant for licensure varies 
from jurisdiction to jurisdiction, but generally require the submission 
of detailed personal and financial information followed by a thorough 
investigation. Gaming authorities have very broad discretion in 
determining whether an applicant (corporate or individual) qualifies  
for licensing or should be found suitable. 

Many jurisdictions require any person who acquires beneficial  
ownership of more than a certain percentage (typically five percent) 
of 888’s securities, to report the acquisition to the gaming authorities 
and apply for a finding of suitability. Many gaming authorities allow an 
“institutional investor” to apply for a waiver that allows such institutional 
investor to acquire up to a certain percentage of securities without 
applying for a finding of suitability, subject to the fulfillment of certain 
conditions. In some jurisdictions, suitability investigations may require 
extensive personal and financial disclosure. The failure of any such 
individuals or entities to submit to such background checks and provide 
the required disclosure could jeopardise 888’s eligibility for a required 
licence or approval. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    36

DIRECTORS’ 
REPORT

continued

Any person who is found unsuitable by a relevant gaming authority may 
be prohibited by applicable gaming laws or regulations from holding, 
directly or indirectly, the beneficial ownership of any of 888’s securities.

Shareholder agreements and consent requirements 
There are no known arrangements under which financial rights are held 
by a person other than the holder of the shares. 

888’s new Memorandum and Articles of Association include provisions 
to ensure that 888 has the required powers to continue to comply with 
applicable gaming regulations. 

These provisions include providing 888, in the event of a Shareholder 
Regulatory Event (as defined in the Articles), with the right to:

(a)  suspend certain rights of its members who do not comply with  
the provisions of the gaming regulations (the Affected Members);

(b) require such Affected Members to dispose of their Ordinary Shares; 

and

Relationship Agreement 
Any person who exercises or controls, on their own or together with  
any person with whom they are acting in concert, 30% or more of the 
votes able to be cast at general meetings of a company is known as  
a “Controlling Shareholder” for the purposes of the UK Listing Rules.  
The UK Listing Rules require companies with Controlling Shareholders  
to enter into an agreement which is intended to ensure that the 
Controlling Shareholders comply with certain independence provisions 
in the UK Listing Rules. Sinitus Nominees Limited in trust on behalf  
of Dalia Shaked, O Shaked Shares Trust and Ben-Yitzhak Family Shares 
Trust (together, the Principal Shareholder Trusts) are “Controlling 
Shareholders” of 888. 

(c)  subject to (b) above, dispose of the Ordinary Shares of such  

Affected Members.

888 considers that these rights are required in order to mitigate the risk 
that an interest in Ordinary Shares held by a particular person could 
lead to action being taken by a relevant Regulatory Authority which in 
turn could lead to the withdrawal of existing licences held by 888 or the 
exclusion of being awarded further licences in other jurisdictions that 
888 seeks to pursue. This potential Regulatory Authority action could 
therefore cause substantial damage to 888’s business or prospects.

Entities holding company shares on behalf  
of group employees
At 31 December 2015, Virtual Share Services Limited held 3,333,240 
Ordinary Shares, and the 888 Holdings plc Share Plan Trust held 46,432 
Ordinary Shares in 888, all on behalf of various group personnel who 
have received equity grants under the 888 All-Employee Share Plan and 
under the 888 Holdings plc Long Term Incentive Plan 2015. Full details 
are set out on page 50.

Substantial shareholdings
As at 31 December 2015, 888 had been notified of the following  
interests in 5% or more of its share capital under DTR Rule 5 of the  
UK Listing Authority:

Principal shareholders 

Sinitus Nominees Limited in trust  
on behalf of Dalia Shaked 
O Shaked Shares Trust 
Ben-Yitzhak Family Shares Trust 
Majedie Asset Management Limited 

Number of  
shares 

86,283,534 
86,283,534 
37,122,358 
26,249,148 

% issued
share
capital

24.2%
24.2%
10.4%
7.4%

No notifications pursuant to DTR Rule 5 have been received by 888 
between 31 December 2015 and the date of this Annual Report. 
Information provided to 888 pursuant to the DTRs is publicly available 
via the regulatory information services and 888’s corporate website 
corporate.888.com.

888 Holdings plc entered into a relationship agreement with the 
Principal Shareholder Trusts on 14 September 2005 which was amended 
on 28 August 2015 (the Amended Relationship Agreement). 

The Amended Relationship Agreement includes the following provisions 
in respect of the independence of 888 Holdings plc (in accordance 
with the UK Listing Rules) which provide that each of the Principal 
Shareholder Trusts shall, and shall procure as far as it is legally able,  
that each of their respective associates: 

»  will conduct all transactions and relationships with 888 Holdings plc 
and any member of the 888 Group on an arm’s length basis and  
on a normal commercial basis; 

»  will not take any action which precludes or inhibits 888 Holdings 

plc, or any member of the 888 Group, from carrying on its business 
independently of them; 

»  will not take any action that would have the effect of preventing 888 
Holdings plc, or any member of the 888 Group, from complying with 
its obligations under the UK Listing Rules; and 

»  will not propose or procure the proposal of any shareholder resolution 

which is intended, or appears to be intended, to circumvent any 
proper application of the UK Listing Rules. 

It further provides that each of the Principal Shareholder Trusts will not 
solicit 888 Group employees without consent, that only Independent 
Directors can vote on proposals to amend the Relationship Agreement, 
that the Principal Shareholder Trusts will consult the Group prior to 
disposing of a significant number of shares in order to maintain an 
orderly market and shall not disclose confidential information unless 
required to do so by law or relevant regulation or having first received 
888’s consent. 

The Amended Relationship Agreement also includes restrictions on the 
Principal Shareholder Trusts’ power to appoint Directors and includes 
obligations on the trusts to exercise their voting rights to ensure that  
the majority of the Board, excluding the Chairman, is independent. 

GOVERNANCE 
 
 
37

The Principal Shareholder Trusts can nominate a Non-executive Director 
for appointment to the Board. In the event that this right is exercised 
and it results in fewer than half the Board (excluding the Chairman of 
the Board) being Independent Directors, such appointment shall only 
become effective upon the appointment to the Board of an additional 
Independent Director acceptable to the Nominations Committee.  
There are no such nominated Directors at present. 

Such restrictions and obligations apply in respect of the O Shaked Shares 
Trust and Sinitus Nominees Limited in trust on behalf of Dalia Shaked 
whilst they collectively hold not less than 7.5% of the issued share capital 
of 888, and in respect of the Ben-Yitzhak Family Shares Trust whilst it 
individually holds not less than 7.5% of the issued share capital of 888. 

The obligations of the parties to the Amended Relationship Agreement 
are at all times subject to all relevant legal and regulatory requirements 
and obligations of the parties thereto in the United Kingdom, Gibraltar  
or elsewhere. 

Confirmation of independence 
As required pursuant to LR 9.8.4(14)R, the Board confirms that during  
the financial year 2015: 

»  888 acted independently of the Principal Shareholder Trusts and did 
not enter into any transactions or arrangements with the Principal 
Shareholder Trusts or any of their associates; 

»  as far as it is aware, none of the Principal Shareholder Trusts or any  
of their respective associates took any action which prevented 888 
from complying with its obligations under the UK Listing Rules; 

»  as far as it is aware, none of the Principal Shareholder Trusts or any  
of their respective associates proposed or procured the proposal of 
any shareholder resolution which circumvented the proper application 
of the UK Listing Rules. 

There were no instances in which an Independent Director of 888 did 
not support the Board’s statements regarding compliance with the 
aforementioned independence criteria.

Historical non-compliance 
The UK Listing Rules were updated with effect from 16 May 2014 to 
include certain provisions in respect of the independence of 888 from  
its “Controlling Shareholders”. 

The Amended Relationship Agreement entered into between 888 
Holdings plc and the Principal Shareholder Trusts on 28 August 2015 
included provisions in order to comply with the updates made to 
LR9.2.2AR(2), and removed certain historic shareholders as parties  
to the original relationship agreement. 

From 16 May 2014 (when the updated rules came into force)  
until 28 August 2015, being the date of the Amended Relationship 
Agreement, 888 was not in compliance with LR9.2.2AR(2). 888 did not 
disclose this non-compliance in its Annual Report 2014, which it was 
required to do pursuant to LR 9.8.4R(14)(b). 

Since 16 May 2014 (when the UK Listing Rules were updated), 888  
has not entered into any transactions with any shareholder who  
would be deemed to be a “Controlling Shareholder” and which would  
have required the approval of 888’s shareholders pursuant to the  
UK Listing Rules. 

Amendment to Relationship Agreement 
On 22 November 2015, in connection with the transfer of the entire 
shareholding in 888 Holdings plc held by E Shaked Shares Trust to  
Sinitus Nominees Limited in trust on behalf of Dalia Shaked, a deed  
of novation was executed pursuant to which E Shaked Shares Trust was 
released and discharged from the Amended Relationship Agreement 
and O Shaked Shares Trust, Ben-Yitzhak Family Shares Trust and Sinitus 
Nominees Limited in trust on behalf of Dalia Shaked continued to be 
bound by its provisions. 

Shareholders’ Agreement
The Company has been informed that the Principal Shareholder Trusts 
and certain other shareholders entered into a shareholders’ agreement 
on 14 September 2005 (the Shareholders’ Agreement).

Pursuant to the Shareholders’ Agreement, restrictions are imposed on 
substantial disposals of Ordinary Shares by any of the parties to the 
Shareholders’ Agreement without first offering such Ordinary Shares 
to the other Principal Shareholder Trusts. With respect to the Principal 
Shareholder Trusts, a substantial disposal is a disposal of more than 1%  
of the issued ordinary share capital of the Company. This provision 
does not apply to: (i) disposal in the context of a recommended 
public takeover for the Company; or (ii) transfers to another Principal 
Shareholder Trust or a party associated to a Principal Shareholder Trust.

In addition, the Shareholders’ Agreement requires that the Principal 
Shareholder Trusts all vote in favour of any resolution(s) proposed 
at a general meeting or all vote against such resolution(s) or, failing 
agreement amongst the Principal Shareholder Trusts, vote in 
such manner as maintains the status quo. The other parties to the 
Shareholders’ Agreement will vote or act in accordance with the vote cast 
or action taken as the case may be, by the Principal Shareholder Trusts.

The Shareholders’ Agreement shall terminate in the event that: (i) the  
E Shaked Shares Trust and the O Shaked Shares Trust, and their respective 
associates, collectively have an interest in less than 5% of the issued share 
capital of the Company and the Ben-Yitzhak Family Shares Trust and its 
associates collectively have an interest in less than 5% of the issued share 
capital of the Company; or (ii) all the parties and the associates of the 
Principal Shareholder Trusts collectively, in aggregate, have an interest  
in less than 10% of the issued share capital of the Company.

On 22 November 2015, in connection with the transfer of the entire 
shareholding in 888 Holdings plc held by E Shaked Shares Trust to  
Sinitus Nominees Limited in trust on behalf of Dalia Shaked, a deed  
of adherence was executed pursuant to which Sinitus Nominees Limited 
in trust on behalf of Dalia Shaked undertook to observe, be bound 
by and comply in all respects with the provisions applicable to it as a 
shareholder pursuant to the Shareholders‘ Agreement, and to assume 
the benefits of the Shareholders‘ Agreement, as if it had executed the 
Shareholders‘ Agreement and was named as a party to it. 

Change of control 
A change of control in 888 may, in the event of failure to fulfill  
any applicable consent requirement, give rise to certain revocation  
or termination rights under 888’s gaming licences or certain contracts  
to which 888 is a party.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
38

DIRECTORS’ 
REPORT

continued

Donations
The Company did not make any donations to any political party 
(including any non-EU political party) or organisation or independent 
election candidate or incurred any political expenditure during the year. 

Research and development activities
In 2015, 888 maintained its focus on delivery of its offerings to regulated 
markets, expansion of its mobile platform strategy and expansion of the 
capabilities of its gaming platform and offerings.

Financial instruments
888 considers its exposure to financial risks, including and exposure to 
specific countries and trading counterparties, to be low. During 2015, 
hedging of 888’s foreign currency risks was carried out solely with 
leading banks including Barclays plc. Further information on 888’s use 
of financial instruments is set out in Note 24 to the annual accounts on 
page 103.

Directors’ indemnities
888’s Articles of Association permit 888 to indemnify its Directors in 
certain circumstances, as well as to provide insurance for the benefit 
of its Directors. 888 has undertaken to indemnify certain of its Non-
executive Directors: (a) in defending any proceedings, whether civil  
or criminal, in which judgment is given in favour of such Non-executive 
Director or in which such Non-executive Director is acquitted; or (b)  
in connection with any application under Section 378 (now Section 477) 
of the Gibraltar Companies Act (pursuant to which the court may provide 
relief to such Non-executive Director in any proceedings for negligence, 
default, breach of duty or breach of trust on grounds that such Non-
executive Director has acted honestly and reasonably, and that, having 
regard to all circumstances of the case, including those connected with 
his appointment, he ought fairly to be excused from liability on such 
terms as the court thinks fit). 888 also undertook in favour of Aviad 
Kobrine to indemnify him to the fullest extent permitted by applicable 
law and 888’s Articles of Association in connection with the execution 
of his duties and/or exercise of his powers, authorities and discretions 
pursuant to his employment agreement. In addition, certain special 
indemnities were provided to the Executive Directors in connection  
with the compliance and licensing procedures relating to 888’s  
business in the United States, details of which were provided in 888’s 
2011 Annual Report.

Corporate governance
The corporate governance statement is on pages 40 to 45 and is 
incorporated in this Directors’ Report by reference. 

Going concern and viability statements
The going concern and viability statements required to be included  
in the annual pursuant to the UK Corporate Governance Code are  
on pages 27 and 45 and are incorporated in this Directors’ Report  
by reference. 

Principal subsidiary undertakings
The principal subsidiary undertakings are listed on page 99.

Some relevant achievements during the year in the field of research  
& development included:

»  Launch of shared liquidity of our Poker offering between Nevada  

and Delaware customer bases;

»  Further development of our slots and sports offerings in Spain,  

which delivered impressive growth;

»  Launch of attractive Casino, Poker and Sport propositions over Mobile 

and PC in Denmark;

»  Optimisation of our gaming systems aimed at mitigating the effect of 
the UK point of consumption gaming tax and EU VAT on electronically 
supplied services;

»  Development of customer relationship management and 

communication tools allowing us to react to customer behaviour in 
real time, as well as developing these tools over our Mobile platform;

»  Improvement of user experience, including with regard to the Cashier 

and through our Bingo offering;

»  Launch of the 777 Casino brand and client;

»  Development of our CasinoFlex offering, raising the profile of side 
games on our Bingo platform as fully functional Casino games;

»  Simplification of our infrastructure and source code, improving 
our systems’ ability to cope with higher levels of user traffic and 
supporting real-time communications with customers; and

»  Addition of dozens of new games to our offering, both internally 

developed and licensed.

Greenhouse gas emissions
Details of 888’s greenhouse gas emissions are set out in the Corporate 
Responsibility section of the Business Review on page 28.

GOVERNANCE39

Auditors
A resolution for the reappointment of Ernst and Young LLP and EY 
Limited, Gibraltar, (together, EY), as auditors of 888 will be proposed  
at the 2016 Annual General Meeting.

During the year ended 31 December 2015, Ernst and Young LLP  
were reappointed auditors for the purposes of 888 preparing financial 
statements as required pursuant to the UK Listing Rules. EY Limited, 
Gibraltar, which is approved as a registered auditor under the Gibraltar 
Financial Services (Auditors) Act 2009, is the statutory auditor of 888 
including for the purposes of issuing an audit report pursuant to the 
Gibraltar Companies Act 2014.

Financial statements are published on 888’s website in accordance 
with legislation in the UK governing the preparation and dissemination 
of financial statements, which may vary from legislation in other 
jurisdictions. The maintenance and integrity of 888’s website is the 
responsibility of the Directors. The Directors’ responsibility also extends  
to the ongoing integrity of the financial statements contained therein.

The Directors are responsible for preparing the annual report and the 
financial statements. The Directors are required to prepare financial 
statements for 888 in accordance with International Financial Reporting 
Standards (IFRSs) and have also chosen to prepare financial statements 
for 888 in accordance with IFRSs.

During 2015, EY charged 888 US$0.4 million in audit fees and  
US$3.4 million in non-audit fees (out of which US$3.3 million was 
associated with the proposed acquisition of bwin.party digital 
entertainment plc), and during 2014, EY charged 888 US$0.4 million  
in audit fees and US$0.1 million in non-audit fees.

Directors’ statement of responsibilities
Company law requires the Directors to prepare financial statements  
in accordance with the Gibraltar Companies Act 2014.

International Accounting Standard 1 requires that financial statements 
present fairly for each financial year 888 and Company’s financial 
position, financial performance and cash flows. This requires the faithful 
representation of the effects of transactions, other events and conditions 
in accordance with the definitions and recognition criteria for assets, 
liabilities, income and expenses set out in the International Accounting 
Standards Board’s “Framework for the preparation and presentation of 
financial statements”. In virtually all circumstances, a fair presentation will 
be achieved by compliance with all applicable IFRSs. A fair presentation 
also requires the Directors to: 

»  consistently select and apply appropriate accounting policies; 

»  present information, including accounting policies, in a manner 
that provides relevant, reliable, comparable and understandable 
information; and 

»  provide additional disclosures when compliance with the specific 

requirements in IFRSs is insufficient to enable members to understand 
the impact of particular transactions, other events and conditions on 
the entity’s financial position and financial performance. 

The Directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of 888, for safeguarding the assets, for taking reasonable steps 
for the prevention and detection of fraud and other irregularities and for 
the preparation of a Directors’ report which complies with the Gibraltar 
Companies Act 2014.

The Directors consider that the annual report and accounts, taken  
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess 888’s performance, 
business model and strategy.

Each of the Directors confirms, to the best of his knowledge: 

(a)  the financial statements, prepared in accordance with International 
Financial Reporting Standards as adopted by the EU, give a true and 
fair view of the assets, liabilities, financial position and profit or loss  
of 888 and the undertakings included in the consolidation taken  
as a whole; and

(b) the strategic report includes a fair review of the development 
and performance of the business and the position of 888 and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face.

All of the current Directors have taken all the steps that they ought to 
have taken to make themselves aware of any information needed by the 
Company’s auditors for the purposes of their audit, and to establish that 
the auditors are aware of that information. The Directors are not aware of 
any relevant audit information of which the auditors are unaware.

On behalf of the Board: 

Itai Frieberger
Chief Executive Officer
22 March 2016 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
40

CORPORATE 
GOVERNANCE STATEMENT

888 Holdings plc is admitted to the UK Official List and its shares are 
traded on the London Stock Exchange under a Premium Listing. As such, 
despite being incorporated in Gibraltar, the UK Corporate Governance 
Code as published in September 2014 (the “Code”) applies to 888 
pursuant to the UK Listing Rules and is available at www.frc.org.uk. 

The Board remains committed to the principles of corporate governance 
in the UK Corporate Governance Code which it considers to be central 
to the effective management of the business and to maintaining the 
confidence of investors. This report explains how 888 has applied the 
main principles of the UK Corporate Governance Code. 

The statement contained in this section explains the key features of the 
Company’s governance structure and compliance with the UK Corporate 
Governance Code. Where 888 has not complied with UK Corporate 
Governance Code, explanations are given below. 

This statement also includes items required by the UK Listing Rules and 
the Disclosure Rules and Transparency Rules, including how the “Main 
Principles” of the UK Corporate Governance Code have been applied. 

The Board remains committed to the principles of corporate governance 
in the UK Corporate Governance Code which it considers to be central 
to the effective and efficient management of 888’s business and to 
maintaining the confidence of investors for its long term success.  
This report explains how 888 has applied the main principles of the  
UK Corporate Governance Code. 

Statement of compliance with the UK Corporate 
Governance Code 
During 2015, the Company was in material compliance with the  
UK Corporate Governance Code, other than as regards the following:

»  The roles of Chairman and Chief Executive have been exercised 
by the same individual, Brian Mattingley, from 13 May 2015 until 
the appointment of Itai Frieberger as Chief Executive Officer of the 
Company and Brian Mattingley as Chairman, on 2 March 2016.  
As Brian acted as Executive Chairman for part of the year, he did  
not meet the independence criteria for chairmen as set out in the  
UK Corporate Governance Code.

»  Less than half of the Directors of 888 Holdings plc, excluding the 

Chairman, were Non-executive Directors who were determined by 
the Board to be independent for the purposes of the UK Corporate 
Governance Code following the retirement of John Anderson as a 
Non-Executive Director on 13 May 2015. 

»  The Company did not have a Senior Independent Director  

serving on the Board of Directors during 2015. The functions  
of a Senior Independent Director were fulfilled during 2015 by the 
Non-executive Directors.

»  As there are only two Independent Non-executive Directors serving 
on the Board, it has not been possible for the Board to appoint three 
Independent Non-executive Directors to the Audit and Remuneration 
Committees.

»  Board evaluations were conducted internally by facilitation of the 

Chairman in coordination with the Company’s legal adviser, Herzog 
Fox & Neeman, who may not be considered an external facilitator. 

Leadership
The Directors consider it essential that 888 should be both led  
and controlled by an effective Board.

Board responsibilities and procedures
The Board focuses upon 888’s long term objectives, strategic  
and policy issues and formally and transparently considers the 
management of key risks facing 888, as well as determining the 
nature and extent of significant risks it will take in achieving its 
strategic objectives, maintaining sound risk management and internal 
control systems and reviewing annually the effectiveness of 888’s risk 
management and internal control systems. The Board is responsible 
for acquisitions and divestments, major capital expenditure projects 
and considering 888’s budgets and dividend policy. The Board also 
determines key appointments. The Board receives regular updates  
on shareholders’ views. 

Board-level responsibilities of the Chairman are clearly and formally 
defined, with the Chairman being responsible for the effective operation 
of the Board as a whole, leadership of the Board in achieving a culture  
of constructive challenge by Non-executive Directors, regularly agreeing 
and reviewing each Director’s training and development needs, and 
supporting key external relationships; the CEO has the overall executive 
responsibility for the running of the Company’s business; and the  
Non-executive Directors are responsible to constructively challenge  
and help develop proposals on strategy; no one individual has 
unfettered powers of decision.

The Board has an established calendar of business. This covers the 
financial calendar, strategic planning, annual budgets and performance 
self-assessments, as well as the conduct of standing business. The 
calendar forms the basis for effective integration of business activities  
as between the Board and its principal committees (see pages 40 to 45), 
which individually consider their own operating frameworks against the 
Board’s business programme.

The Directors have wide-ranging business experience, and no individual, 
or group of individuals, dominates the Board’s decision making.

Reserved powers and delegation
A schedule of matters reserved to the Board has been adopted and its 
content is reviewed to align it with operational needs and the Board’s 
preference to monitor and, where appropriate, approve matters of 
substance to 888 as a whole. Senior executives have given written 
undertakings to ensure compliance within their business operations  
with the Board’s formal schedule of matters reserved to it for decision  
or approval.

Chairman and Chief Executive Officer 
Brian Mattingley transitioned from the role of Chief Executive Officer  
to Executive Chairman on 13 May 2015, and continued to fulfil such 
role during an interim period until the appointment of Itai Frieberger as 
Chief Executive Officer on 2 March 2016, at which time Brian Mattingley 
was appointed as Chairman. As Brian acted as Executive Chairman for 
part of the year, he did not meet the independence criteria for chairmen 
as set out in the UK Corporate Governance Code. The Board consulted 
with 888’s major shareholders in 2015 with regard to these succession 
planning matters.

GOVERNANCE41

Itai Frieberger was appointed as Chief Executive Officer on 2 March 2016. 
Brian and Itai have a close working relationship to ensure the integrity of 
the decision making process of the Board and the successful delivery of 
888’s strategy. The Board has taken note of the division of responsibilities 
between the Chairman and CEO and considers this clear separation an 
important part of its corporate governance.

Non-executive Director independence
Amos Pickel has served as a Non-executive Director of 888 since March 
2006. The Board has carefully considered whether Amos’ length of 
service has compromised his independence and concluded that he 
remains independent in character and judgement and that there are no 
relationships or circumstances which are likely to affect, or could appear 
to affect, his judgement. Moreover, from the rigorous review carried out 
by the Board of its members’ performance, it has concluded that Amos 
continues to bring invaluable experience and insight to the Board and to 
contribute positively to Board and committee deliberations. The Board 
is therefore entirely satisfied as to Amos’ performance and continued 
independence and believes that 888’s business will continue to benefit 
from his experience and knowledge.

Directors’ insurance cover
The Company has arranged and maintains, at its expense, a Directors’ 
and officers’ liability insurance policy in respect of legal actions against its 
Directors, as recommended by the UK Corporate Governance Code. To 
the extent permitted by Gibraltar law, the Company may also indemnify 
the Directors. Neither the insurance nor the indemnity provides cover 
where a Director has acted fraudulently or dishonestly.

Diversity policy
Details of the Company’s diversity policy and involvement of women  
in management of the Group are set out in the Corporate Responsibility 
section of the Business Review on pages 28 to 31.

EFFECTIVENESS 
Board composition
From 13 May 2015 and following the resignation of John Anderson,  
the Board consisted of five Directors (prior thereto, six Directors), as 
follows: two Independent Non-executive Directors (being Amos Pickel 
and Ron McMillan), a Chairman (being Brian Mattingley who was 
Executive Chairman during 2015), and two Executive Directors (being  
Itai Frieberger as the Chief Executive Officer (Chief Operating Officer 
during 2015) and Aviad Kobrine as the Chief Financial Officer). 

The biographical details of all of the Directors, setting out their relevant 
skills and experience and their professional commitments, are given  
on page 32. 

Independent Directors 
Less than half of the Directors, excluding the Chairman, were  
Non-executive Directors determined by the Board to be independent  
for the purposes of the UK Corporate Governance Code following  
the retirement of John Anderson as a Non-executive Director on  
13 May 2015. 

The role of the Senior Independent Director is to provide a sounding 
board for the Chairman, to evaluate the Chairman’s performance and 
lead the Board’s succession planning, and to serve as an intermediary  
for the other Directors where necessary.

At present, there is no Senior Independent Director on the Board. 
During 2015, the Board continued to seek to identify candidates for 
appointment as new Non-executive Directors. As yet, no suitable 
candidates had been appointed. During 2015, the Non-executive 
Directors fulfilled the functions of a Senior Independent Director.

Going forward, the Board are hopeful that appropriate candidates  
can be identified and appointed to act as Independent Directors, 
including a Senior Independent Director.

Appointments to the Board 
The Board considers succession planning matters on an ongoing basis, 
with particular focus on succession planning for the CEO role as well 
as for senior management. At Board level, the Board has prioritised the 
recruitment of experienced Non-executive Directors.

The Board has established a nomination committee to lead the process 
for Board appointments and to make recommendations to the Board 
(the Nominations Committee). 

During the year, the Nominations Committee comprised two 
Independent Non-executive Directors: Amos Pickel (Chair) and  
Ron McMillan.

The Nominations Committee assists the Board in discharging its 
responsibilities relating to the composition of the Board. The Nominations 
Committee is responsible for reviewing, from time to time, the structure 
of the Board, determining succession plans for the Chairman and Chief 
Executive Officer, and identifying and recommending suitable candidates 
for appointment as Directors. In accordance with the Nominations 
Committee’s terms of reference, the Committee Chairman does not  
chair the Nomination Committee when it is dealing with the appointment 
of a successor to the chairmanship, and the Nomination Committee 
is tasked with preparing a description of the role and the capabilities 
required for particular roles.

The Nominations Committee’s terms of reference are available on the 
Company’s website, corporate.888.com.

The Nominations Committee and the Board will continue its efforts  
in 2016 to recruit suitable and experienced Independent Non-executive 
Directors, including a Senior Independent Director.

The Nominations Committee is also responsible for implementing the 
Board’s policy on diversity within the scope of its mandate, including 
setting measurable objectives and monitoring progress on achieving 
such objectives. In considering new Board appointments, diversity 
(including gender diversity) is one of the criteria considered by the 
Nominations Committee. The Company’s statement regarding diversity is 
set out in the Corporate Responsibility section of the Business Review on 
pages 28 to 31. 

During 2015, the Nominations Committee did not engage any executive 
search consultants in connection with new Board appointments. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    42

CORPORATE 
GOVERNANCE STATEMENT

continued

Re-election and appointment of Directors
The Board has established a Nominations Committee to lead the process 
for Board appointments and to make recommendations to the Board, 
further details of which are set out at page 41 of this report. 

All Directors are subject to reappointment by shareholders on an  
annual basis in accordance with the provisions of the UK Corporate 
Governance Code. 

When proposing Directors for re-election, the Board rigorously reviews 
the performance of each Director and assess whether the individual’s 
performance continues to be effective and that he or she continues to 
demonstrate commitment to the role, taking into account the need for 
progressive refreshing of the Board. 

Meetings and attendance 
The Board plans to meet six times a year. When urgent decision making 
is required between meetings on matters reserved to the Board, there 
is a process in place to facilitate discussion and decision making. The 
Directors regularly communicate and exchange information irrespective 
of the timing of meetings. 

During 2015, the Board met ten times. Set out below are details of the 
Directors’ attendance record at Board and Committee meetings in 2015. 
Certain additional meetings of the Board were arranged at short notice 
and some of the Directors were not able to physically attend.

Itai Frieberger was appointed to the Board on 13 May 2015, and attended 
all Board meetings subsequent to that date.

The Board may appoint any person to be a Director of the Company and 
such Director shall hold office only until the next AGM, when he or she 
shall be eligible for reappointment by the shareholders. 

The Chairman has responsibility for ensuring that agendas for Board 
meetings are set in advance. Board papers are issued to Directors 
sufficiently in advance of meetings to facilitate both informed debate 
and timely decisions. 

Commitment 
The opportunity to hold office as Non-executive Directors of other 
companies enables the Directors of 888 to broaden their experience 
and knowledge, which benefits the Company. Executive Directors may 
be allowed to accept Non-executive appointments with the Board’s 
prior permission, so long as these are not likely to lead to any conflict of 
interest. Executive Directors may be required to account for fees received 
from such other companies. Non-executive Directors are required to 
allocate sufficient time to perform all applicable roles and to both disclose 
any external appointments and consult with the Company prior to 
accepting any new major external appointments. The Board considered 
Amos Pickel’s executive role with Swiftstake Technologies S.A. and 
concluded that it did not derogate from his commitment of sufficient 
time to commit to his Non-executive Director role with 888.

The Chairman has disclosed details of his other significant commitments to 
the Board during 2015 and these are detailed in his biography on page 32. 

The Board considers that Mr Mattingley’s other commitments do not 
interfere with the discharge of his responsibilities to the Group and is 
satisfied that he makes sufficient time available to serve 888 effectively. 

The terms of appointment for each Non-Executive Director, including 
expected time commitment are available for inspection at the 
Company’s registered office during normal business hours and  
at the AGM. 

None of the Directors (including John Anderson who stepped down  
as a Non-executive Director of the Company on 13 May 2015) have raised 
any concerns about the running of the Company or a proposed action 
which needed to be recorded in the Board minutes of the Company  
or in a statement to the Chairman for circulation to the Board.

Meetings with Non-executive Directors 
The Chairman holds meetings at least once per year with the Non-
executive Directors without the Executive Directors being present.

The Non-executive Directors meet once per year without the Chairman 
present in order to appraise the performance of the Chairman and 
take into account the views of the Executive Directors. Under the 
UK Corporate Governance Code, it is part of the role of the Senior 
Independent Director to lead this process and, as noted above, the Board 
is currently in the process of identifying and appointing a new Senior 
Independent Director. During 2015, the Non-executive Directors fulfilled 
the functions of a Senior Independent Director. 

Non-executive review and performance appraisal
The Board has established a formal process for the annual evaluation of 
its performance, its committees and individual Directors. The evaluation 
process covers a range of issues such as Board processes, Board roles  
and responsibilities, Board agendas and committee processes. 

Total held in year 

Brian Mattingley 
Itai Frieberger 
Aviad Kobrine 
Ron McMillan 
Amos Pickel 

Total number of meetings held during the year ended
December 2015 and the number of meetings
attended by each Director

Board 

10 

10 
7 
8 
8 
10 

Audit 
committee 

Remuneration 
committee 

Nominations
committee

5 

N/A 
N/A 
N/A 
5 
5 

3 

N/A 
N/A 
N/A 
3 
3 

—

N/A
N/A
N/A
—
—

GOVERNANCE 
 
 
43

The internal evaluation of the Board and its Committees relating to 
performance in 2015 was carried out in March 2016, and included 
evaluation of the performance of the Board and each Committee as a 
whole as well as evaluation of individual Directors and the Chairman 
against criteria and minimum requirements set by the Board. The 
Chairman in coordination with the Company’s external legal adviser, 
Herzog Fox & Neeman, facilitated the evaluation process. Herzog Fox 
& Neeman may not be considered as an external facilitator for the 
purposes of the UK Corporate Governance Code. 

Conflicts of interest
Conflicts of interest of the Directors are dealt with in accordance with 
the procedures set out in the Company’s Memorandum & Articles of 
Association and are monitored by the Chairman. Specifically, a Director 
does not vote on Board or Committee resolutions in which he or  
persons connected with him have an interest (other than by virtue  
of a shareholding in 888 Holdings plc) which is to his knowledge 
material, except in specific limited circumstances. Such procedures 
operated effectively during the year.

A detailed questionnaire was used covering various aspects of the 
Board’s functions, and particular focus was given to the overall quality  
of decision-making and performance of the Chairman. 

Following analysis of the questionnaire responses, a detailed discussion 
was held by the Board, led by the Non-Executive Directors who were 
performing the role of the Senior Independent Director, of the results, 
taking into account the views of the Executive Directors. The Company’s 
legal adviser, Herzog Fox & Neeman, provided external feedback. The 
key action item from the evaluation was the need to appoint a Senior 
Independent Director which the Board intends to do in the near future.

Following the evaluation, the Board was satisfied that each of the 
Non-executive Directors continue to be effective and to demonstrate 
commitment to their respective roles and therefore proposes them for 
re-election to the Board. 

Development and advice 
The Board understands that there should be a formal, rigorous and 
transparent procedure for the induction of new Directors, which has 
been formulated with the guidance of the Nominations Committee. 

All Directors have access to the advice and services of the Company 
Secretary and the Company’s nominated advisers, who are responsible 
for ensuring that Board procedures are followed. Directors are able to 
seek independent professional advice, if required, at the Company’s 
expense provided that they have first notified the Company of their 
intention to do so.

Itai Frieberger received a full induction on joining the Board as an 
Executive Director on 13 May 2015, including in respect of the role  
of a Director, his duties and responsibilities and Board procedures.  
No new Non-Executive Directors were appointed during 2015. 

As noted above, the Chairman regularly agrees and reviews each 
Director’s training and development needs. Members of the committees 
receive specific updates on matters that are relevant to their role. 
Members of the senior management team with responsibility for the 
Group’s business make periodic presentations at Board meetings about 
their functions, performance, markets and strategy. 

Information and support 
Each of the Directors has access to the advice and services of the 
Company Secretary. Under the direction of the Chairman, the Company 
Secretary’s responsibilities include ensuring information flows within  
and between the Board, its Committees and senior management, as 
well as facilitating induction, evaluation and professional development 
activities, and advising the Board on corporate governance, legal and 
procedural matters. 

The appointment or removal of the Company Secretary is a matter  
for the Board as a whole. 

ACCOUNTABILITY 
Risk management and internal control
The Directors acknowledge that they are responsible for 888’s system 
of internal control, for setting policy on internal control and risk 
management, and for reviewing the effectiveness of internal control  
and risk management. 

The Directors monitor 888’s systems of internal control and risk 
management on an ongoing basis, including identifying, evaluating 
and managing the significant risks faced by the Company. The Board 
believes that its risk management process accords with the 2014 UK 
Corporate Governance Code and carries out carries out an annual review 
of its effectiveness covering all material controls, including financial, 
operational and compliance controls.

The annual review considers individual risk control responsibilities, 
reporting lines and qualitative assessments of residual risks. Such a 
review was carried out in respect of the processes that were in place 
throughout 2015 up until the date of approval of the Annual Report  
and Accounts. No significant failings or weaknesses were identified  
in the review. 

It is management’s role to implement Board policies on risk and control, 
including reporting. The system of internal control is designed to 
manage rather than eliminate the risk of failure to achieve business 
objectives and can only provide reasonable, and not absolute, assurance 
against material misstatement or loss.

The Audit Committee also reviews the appropriateness and adequacy 
of systems of internal control and risk management in relation to 
the financial reporting process on an ongoing basis and makes 
recommendations to the Board based on its findings.

888’s internal control and risk management systems in relation to the 
process of preparing consolidated accounts include the following:

»  Identification of significant risk and control areas of relevance to 

group-wide accounting processes;

»  Controls to monitor the consolidated accounting process and its 
results at the level of the Board and at the level of the companies 
included in the consolidated financial statements;

»  Preventative control measures in the finance and accounting systems 
of the 888 Group and of the companies included in the consolidated 
financial statements and in the operative, performance-oriented 
processes that generate significant information for the preparation 
of the consolidated financial statements including the management 
report, including a separation of functions and pre-defined approval 
processes in relevant areas;

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    44

CORPORATE 
GOVERNANCE STATEMENT

continued

»  Measures that safeguard proper IT-based processing of matters  

and data relevant to accounting;

»  Reporting information of companies around the 888 Group which 

enable 888 Holdings plc to prepare consolidated financial statements 
including management accounts.

The reporting structure relating to all the companies included in the 
consolidated financial statements requires that significant risks are to  
be reported immediately to the Board on identification.

Audit Committee and auditors 
The Board has established an Audit Committee. Details of the Audit 
Committee’s functions, together with its specific activities in 2015,  
are set out in the Audit Committee Report on page 61.

During 2015, Deloitte carried out the Company’s internal audit function, 
reporting to the Audit Committee; during 2015, the internal auditor 
provided seven reports to the Audit Committee and discussed the 
internal audit working plan for 2016. 

888’s payment risk management team, based in Gibraltar, has developed 
stringent payment risk management and fraud control procedures. 
The team makes use of external and internal systems to manage the 
payment risks. Detailed procedures exist throughout the Company’s 
operations and compliance is monitored by operational management 
and the internal audit function.

Details of the Company’s risk management strategy and the Board’s 
assessment of the Company’s viability in light of its risks are set out  
on pages 20 and 27 respectively.

Remuneration Committee 
The Board has overall responsibility for determining the framework of 
executive remuneration and its cost. It is required to take account of any 
recommendation made by the Remuneration Committee in determining 
the remuneration, benefits and employment packages of the Executive 
Directors and senior management and the fees of the Chairman.

During the year the Company’s Remuneration Committee comprised 
two Independent Non-executive Directors: Amos Pickel (Chairman) 
and Ron McMillan. As there are only two Independent Non-executive 
Directors serving on the Board, it has not been possible for the Board to 
appoint three Independent Non-executive Directors to the committee. 

The Remuneration Committee determines the Chairman’s and  
Executive Directors’ fees, whilst the Chairman and the Executive Directors 
determine the fees paid to the Non-executive Directors. Further details 
are provided on page 53.

The Remuneration Committee is advised by New Bridge Street, a trading 
name of Aon Hewitt, being a subsidiary of Aon plc. Further details are 
provided on page 60.

All new long-term incentive schemes and significant changes to 
existing long-term incentive schemes are put to the shareholders of 
the Company for approval before they are adopted (save for certain 
circumstances as set out in the Listing Rules).

The Directors’ Remuneration Report, which outlines the Remuneration 
Committee’s work and details of Directors’ remuneration, is on pages  
46 to 60. The Remuneration Committee’s terms of reference are available  
on the Company’s website, corporate.888.com.

Gaming Compliance Committee
In accordance with Nevada Gaming Control Board requirements, the 
Board has appointed a Gaming Compliance Committee. Its members  
are Michael Alonso (an external consultant to the Company),  
Ron McMillan and Amos Pickel. 

The Gaming Compliance Committee is entrusted with making sure  
that the 888 Group’s licensed gaming activity is carried out with honesty 
and integrity, in accordance with high moral, legal and ethical standards, 
and free from criminal and corruptive elements. As such, the committee 
is responsible and has the power to identify and evaluate situations 
arising in the course of the Company’s and its Affiliates’ business that  
may adversely affect the objectives of gaming control. 

The Committee is not intended to displace the Board or the Company’s 
executive officers with decision-making authority but is intended to 
serve as an advisory body to better ensure that the Company’s goals 
of avoiding unsuitable situations and in entering into relationships 
exclusively with suitable persons. 

The Committee’s work is being done independently and impartially.  
To this end, its members are appointed by and report directly to the 
Board of Directors.

Whistle-blowing policy
The Company’s whistle-blowing policy sets out the overall responsibility 
of the Board for implementation of the policy, but notes that the 
Board has delegated day-to-day responsibility for overseeing and 
implementing it to the designated whistle-blowing officer. The policy 
provides that where an employee is not comfortable making a disclosure 
to his/her respective direct line manager, disclosure can be made to the 
designated whistle-blowing officer whose details are provided. If the 
subject of the disclosure in any way involves the designated whistle-
blowing officer, the disclosure may be made directly to the Chairman 
of the Audit Committee or to another member of the Group’s senior 
management. Whilst employees are permitted to make disclosures 
anonymously, disclosing employees are encouraged to reveal their 
identity to the designated whistle-blowing officer in order to allow a 
full and proper investigation to take place; measures can be taken to 
preserve the confidentiality of the disclosure where appropriate. The 
Board commits to investigating all disclosures fully, fairly, quickly and, 
where circumstances permit, confidentially. Undertakings are made to 
employees who raise genuinely held concerns in good faith under the 
procedure that they will not be dismissed or subjected to any detriment 
as a result of his/her action. Employees of the Group are regularly sent 
reminders regarding the whistle-blowing policy as part of general 
refreshers of various Group policies. 

No reports of incidents under the whistle-blowing policy were received 
in 2015.

GOVERNANCE 
45

Relations with shareholders and  
key financial audiences
The Company maintains an active and regular dialogue with principal 
and institutional shareholders and sell-side analysts through a planned 
programme of investor relations and financial PR activity. The Board also 
keeps up to date with the views of major shareholders through meetings 
and discussions with shareholder representatives throughout the year. 

Corporate Social Responsibility Statement
The Group’s Chief Executive Officer (where appointed, and otherwise 
senior management) is the Director responsible for monitoring  
corporate social responsibility within 888. The Board receives periodic 
reports on the Group’s activities in this area from the Chief Executive 
Officer. Further details are set out in the Corporate Responsibility  
section on pages 28 to 31.

The outcome of this dialogue and meetings is reported to the Board. 
The programme includes formal presentations of full year and interim 
results, analysts’ conference calls and periodic roadshows and discussion 
of the Company’s strategy and governance. Discussions were held with 
shareholder advisory bodies in 2015, in particular to discuss Directors’ 
remuneration and matters relating to the remuneration policy.

The Company did not have a Senior Independent Director during  
2015 and the Non-Executive Directors are performing this role. The  
Non-Executive Directors are available to talk to shareholders if they  
have any issues or concerns or if there are any matters where contact 
with the Chairman, Chief Executive Officer and Chief Financial Officer  
is inappropriate or where such contact has failed to resolve the issue.

All shareholders are welcome to attend the 2016 Annual General 
Meeting (scheduled to be held on 10 May 2016) and private investors  
are encouraged to take advantage of the opportunity given to ask 
questions. The Chairmen (or nominated members) of the Audit, 
Remuneration and Nominations Committees will attend the meeting 
and be available to answer questions.

Compliance with statutory provisions
As the Company is registered in Gibraltar, it is subject to compliance 
with Gibraltar statutory requirements. The main legislation relevant 
to companies in Gibraltar is the Gibraltar Companies Act 2014. The 
Company is in full compliance with the Gibraltar Companies Act.

Going concern
After careful review of the Group’s budget for 2015, its medium-term 
plans, liquid resources and all relevant matters, the Directors are 
confident that the Company and the Group have adequate financial 
resources to continue in operational existence for the foreseeable future 
and for a period of at least 12 months from the approval of this Annual 
Report. They have therefore continued to adopt the going concern basis 
in preparing the financial statements.

The principal risks and uncertainties faced by the Group are disclosed  
in the Risk Management Strategy report on page 20.

The Company’s Viability Statement is set out on page 27.

Other Disclosures
The following matters can be found in this report on the following pages:

Applicable sub-paragraph within LR 9.8.4 

Disclosure provided

(1) 

Interest capitalised by the Group 

(2)  Publication of unaudited financial information 

(3) 

 Details of long-term incentive schemes only  
involving a Director  

(4)  Waiver of emoluments by a Director 

(5)  Waiver of future emoluments by a Director 

(6)  Non pro-rata allotments for cash (issuer) 

(7)  Non pro-rata allotments for cash  

(8)  Non pro-rata allotments for cash by major subsidiaries 

(9)  Parent participation in a placing by a listed subsidiary 

(10)  Contracts of significance 

(11)  Provision of services by a controlling shareholder 

(12)  Shareholder waivers of dividends 

(13)  Shareholder waivers of future dividends 

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

(14)  Agreements with controlling shareholders 

Page 36

On behalf of the Board: 

Brian Mattingley
Chairman
22 March 2016 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    46

DIRECTORS’ 
REMUNERATION REPORT

ANNUAL STATEMENT

Dear Shareholder,

I am pleased to present our Directors’ Remuneration Report to shareholders. 

As a company incorporated in Gibraltar, 888 Holdings plc is not bound by UK law or regulation in the area of Directors’ remuneration to the same 
extent that it applies to UK incorporated companies. However, by virtue of 888’s Premium Listing on the London Stock Exchange and reflecting the 
Committee’s approach to good governance, we have adopted in full the disclosure requirements of a UK incorporated company and shareholders  
will be given the opportunity to approve both our remuneration policy and our Annual Report on Remuneration at the 2016 Annual General Meeting, 
each being subject to an advisory vote. The Committee has given considerable thought to the policy for 888 going forward (outlined on pages 48  
to 51) and we believe that this new policy is capable of lasting the full three year period before the next policy vote is required by UK Law.

Remuneration and strategy
Our goal is to reward executives fairly, by providing an appropriate balance between fixed and variable remuneration, linked to the achievement  
of suitably challenging performance measures. As highlighted at the front of this Annual Report, our strategy focuses on the following pillars:

»  Development of core B2C brands;

»  Driving margin growth through operational efficiencies;

»  Expansion in regulated markets;

»  B2B partner of choice; and

»  Continue to protect our customers and act responsibly.

Our incentive plans are closely aligned to this strategy. 

Pay outcomes for 2015
The annual bonus was focused on the achievement of stretching like-for-like EBITDA growth targets. Like-for-like EBITDA growth in 2015 was 
21.3%, resulting in bonuses to the Directors of the maximum amount of 150% of salary. In exercising its discretion to grant this bonus level, the 
Committee was mindful that 888 management had faced exceptional challenges in 2015, including in the fields of regulation and taxation, as well 
as development of 888’s offering in regulated markets and currency headwinds. For full details of Executive Directors’ bonuses and the associated 
performance delivered see page 55.

In relation to long-term incentives, the awards granted in 2012 under the All Employee Share Plan were half based on absolute EPS growth targets 
and half on relative TSR. EPS growth performance was measured over the three year period to 31 December 2014. Our EPS growth performance  
over this period was 2,582% against a target range of 15.76% (5% p.a. compounded) to 72.80% (20% p.a. compounded). TSR performance was 
measured over three years to 31 December 2014 and our TSR performance was 261% compared to a stretch target of 59.9% (10% p.a. above  
the median). Overall, this resulted in 100% of the 2012 award vesting in April 2015. 

The 2013 All Employee Share Plan award is due to vest in April 2016. The EPS performance period (which accounts for 50% of the award) ended  
on 31 December 2015. We achieved 96% EPS growth over the three year performance period compared to a target range of 15.76% to 72.80%  
(5% to 20% p.a. compound), resulting in 100% of this part of the award becoming due to vest. TSR performance was measured over three years  
to 31 December 2015 and our TSR performance was 79% compared to a stretch target of 39.9% (10% p.a. above the median). Overall, this resulted  
in 100% of the 2013 award being due to vest in April 2016.

GOVERNANCE 
47

Finally, the Phantom Share Award granted to Brian Mattingley (during his time as Chief Executive) vested during the year. Following share price 
growth of 149% over the performance period, the value of the award on vesting was £3.3 million. Mr Mattingley did not receive any awards under  
the 888 All Employee Share Plan. 

Overall, in light of the annual and long-term performance delivered, the Committee is satisfied that there has been a robust link between 
performance and reward.

Remuneration policy for 2016
Various changes have been made to the remuneration policy for 2016 following a full review of the remuneration policy, in order to reflect the 
strategic repositioning of the business and to take account of the changes to the Executive Board structure, notably the promotion of Itai Frieberger 
to the position of Chief Executive which took place on 2 March 2016. The changes have been designed to ensure that we are paying the right level  
of pay for 888 recognising the criticality of the Executive Directors to the business and the extremely competitive marketplace.

We have introduced a new 888 Holdings plc 2015 Long Term Incentive Plan (the 2015 LTIP). This replaced the previous share plans which expired 
in August 2015 and was approved by shareholders at the EGM held on 29 September 2015. The maximum award level under the 2015 LTIP is 200%  
of salary and the first awards to Executive Directors will be made under this new plan in 2016 (at a maximum of 200% of salary for the Chief Executive 
and a maximum of 150% of salary for the Chief Financial Officer). The vesting of the awards will be based 50% on relative TSR performance (against a 
peer group of gaming and leisure companies) and 50% on challenging EPS growth targets. Performance will be measured over three financial years. 
Details of the performance targets are described on page 53.

In addition, the following changes are being made for 2016:

»  Salaries for the Chief Executive and Chief Financial Officer have been set at ILS 3,024,495 (effective from 2 March 2016) and £416,000 respectively. 
The increase in Itai Frieberger’s salary from the salary he received as Chief Operating Officer (ILS 2,571,433) reflects the increased responsibilities 
involved in the CEO role.

»  Annual bonus will continue to be based on challenging EBITDA growth targets. The maximum bonus opportunity remains unchanged at 150% of 

salary and objective performance targets will now be set for the entire award (previously up to 50% of the salary could be awarded at the discretion 
of the Committee). Payment of the full bonus will require significant increase over the previous year’s EBITDA as well as out-performance of budget, 
and any bonus above 100% of salary will now be deferred into shares. The EBITDA targets will be disclosed in full on a retrospective basis.

»  Shareholding guidelines have been introduced requiring the Executive Directors to build and maintain a shareholding of 200% of salary.

»  Robust recovery and withholding provisions have now been incorporated into both the annual bonus and LTIP (applying to 2016 awards onwards). 

The revised remuneration policy has been carefully considered by the Committee and has been designed to support the business strategy and reflect 
UK corporate governance best practice. 888 has consulted with its major shareholders about the changes to the remuneration policy.

The final section of this report is the Annual Report on Remuneration which provides detailed disclosure on how the new policy will be implemented 
for 2016 and how Directors have been paid in relation to 2015. The disclosures provide shareholders with the information necessary to form a judgment 
as to the link between Company performance and how the Executive Directors were paid. This Annual Statement together with the Annual Report  
on Remuneration will be subject to an advisory vote and I hope that you will be able to support the resolution at the forthcoming AGM.

The Committee is committed to maintaining an open and constructive dialogue with our shareholders on remuneration matters and I welcome  
any feedback you may have.

Amos Pickel
Chairman of the Remuneration Committee
22 March 2016

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
48

DIRECTORS’ 
REMUNERATION REPORT

continued

DIRECTORS’ REMUNERATION POLICY
This part of the Directors’ Remuneration Report sets out the 
Remuneration Policy for 888. The policy has been developed taking into 
account the principles of the UK Corporate Governance Code and the 
views of our major shareholders. The policy will be voted into effect from 
the date of the 2016 AGM and is currently intended to operate until the 
AGM in 2019.

How the views of shareholders are taken into account
888 engages with significant investors regarding remuneration issues 
and intends to continue doing so. Views of shareholders and their 
representative bodies expressed at the AGM and feedback received 
at other times will be considered by the Committee. As part of the 
remuneration review, 888 discussed the proposed changes with its  
major shareholders.

How the views of employees are taken into account
Whilst 888 does not formally consult employees on remuneration, 
in determining the remuneration policy for Executive Directors, the 
Committee takes account of the policy for employees across the 
workforce. In particular, when setting base salaries for executives, the 
Committee takes into account the salary increases being offered to the 
workforce as a whole. The overall structure of the remuneration policy 
for Executive Directors is broadly consistent with that for other senior 
employees, but reflects the additional risks and responsibilities borne  
by the Executive Directors. Executive remuneration and remuneration  
of senior employees is weighted towards performance-related pay.  
Our Senior Vice Presidents all participate in the same annual bonus and 
long-term incentive arrangements as the Executive Directors (at varying 
levels of quantum) and our Business Leadership Forum also participate  
in a long-term equity plan. 

The Remuneration Committee applies a remuneration policy which has 
at its core the following objectives:

»  To align the incentives of executives with the interests of shareholders, 
including being mindful of employee costs in light of 888’s capital 
needs and return to shareholders;

»  To focus on top-line growth and margin improvement;

»  To link a significant proportion of remuneration to financial 

performance, as well as shareholder return, both in the short term  
and long term;

»  To provide strong linkage between remuneration, performance  

and delivery of Company strategy;

»  To ensure total remuneration is market-competitive in the industry 
and helps attract and retain executives of the highest calibre; and

»  To promote the long-term success of 888, and for performance-related 
elements thereof to be transparent, stretching and rigorously applied.

The Committee has conducted an extensive review of the remuneration 
policy, taking into account the needs and the future strategy of the 
combined business. 

Remuneration policy table

Base salary

Purpose and link to strategy

To recruit, motivate and retain high-calibre Executive Directors by offering salaries at market  
competitive levels. 

Reflects individual experience and role.

Operation 

Reviewed annually with any changes normally effective from 1 January. Positioning and annual increases 
are influenced by:

»  our sector, where the market for executive talent is intense; 
»  the experience and performance of the individual;
»  changes in responsibility or position;
»  changes in broader workforce salary; and
»  the performance of 888 as a whole.

Opportunity

Benchmarking is carried out on a total remuneration basis and takes into account pay levels for 
comparable roles at a range of organisations of similar size and sector – including pay practices in other  
UK listed companies and in the international gaming industry.

Any increase to Directors’ salaries will generally be no higher than the average increase for other 
employees. However, a higher increase may be proposed in the event of a role change or promotion,  
or in other exceptional circumstances.

GOVERNANCE 
 
49

Remuneration policy table continued

Benefits

Purpose and link to strategy

Market competitive structure to support recruitment and retention. 

Operation 

Medical cover aims to ensure minimal business interruption as a result of illness.

Executive Directors may receive various benefits in kind as part of their employment terms. These may 
include an accommodation allowance (where 888 has required the executive to relocate), use of a 
company car (or car allowance), health insurance (or a contribution towards a health insurance scheme), 
“study fund” (a common savings benefit in Israel), disability and life assurance, relocation expenses, 
Directors’ indemnities and Directors’ and officers’ insurances to the extent permitted by law and other  
ad hoc benefits at the discretion of the Committee.

Opportunity

The value of benefits is based on the cost to 888 and there is no pre-determined maximum limit. 

The range and value of the benefits offered is reviewed periodically.

Pension

Purpose and link to strategy

Contribution towards the funding of post-retirement life.

Operation 

Opportunity

Annual bonus

888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu  
of pension.

Up to 15% of base salary.

Purpose and link to strategy

Rewards the achievement of annual financial and, if appropriate, non-financial strategic targets.

Operation

Bonus targets (percentage of salary) are based on objective and disclosable calculations for financial and 
non-financial performance where possible.

The precise weightings between metrics may differ each year, although there will be always be a greater 
focus on financial as opposed to non-financial performance.

Any bonus payment in excess of 100% of salary is deferred into shares which vest in equal tranches after 
one, two and three years.

A dividend equivalent provision operates enabling dividends to be accrued (in cash or shares) on unvested 
deferred bonus shares (or up to the point of exercise in the case of nil cost options).

The bonus is subject to a recovery and withholding provision if the financial statements of 888 were 
materially misstated or an error occurred in assessing the performance conditions on bonus and/or if the 
Executive ceased to be a Director or employee due to gross misconduct.

Opportunity

The maximum opportunity is 150% of base salary.

Performance metrics

The level of pay-out for the achievement of target performance, as set by the Committee is 50% of the 
maximum amount. Presently the target is based on like-for-like Adjusted EBITDA growth in addition to 
exceeding budgeted Adjusted EBITDA for the year as approved by the Board.

The threshold level of payment may be up to 25% of the maximum.

Financial Performance
The financial component is based on 888’s key financial measures of performance. This will normally  
be based on like-for-like Adjusted EBITDA growth but may include other financial KPIs.

A sliding scale of targets applies for financial performance targets which are measured annually.

The degree of stretch in targets may vary each year depending on the business aims and the broader 
economic or industry environment at the start of the relevant year. 

Non-financial Performance
There is no intention initially to use non-financial performance conditions, but the Committee wishes  
to retain flexibility to do so, for a minority of the bonus opportunity.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    50

DIRECTORS’ 
REMUNERATION REPORT

continued

Remuneration policy table continued

Long Term Incentives (LTIP)

Purpose and link to strategy

Rewards Executive Directors for achieving superior returns for shareholders over a longer-term timeframe.

Enables Executive Directors to build a meaningful shareholding over time and align goals with 
shareholders.

Operation

888 sought shareholder approval for the 2015 LTIP at the EGM held on 30 September 2015. This replaced 
the previous share plans which expired in August 2015.

LTIP awards are made annually in the form of nil cost options or conditional awards with vesting 
dependent on the achievement of performance conditions over at least three financial years, commencing 
with the year of grant.

Awards are subject to a recovery and withholding provision if there is a material misstatement in 888’s 
financial statements, an error in the calculation of any performance conditions or if the Executive Director 
ceases to be a Director or employee due to gross misconduct.

A dividend equivalent provision operates enabling dividends to be accrued (in cash or shares) on LTIP 
awards to the extent they vest.

Award levels are determined primarily by seniority. A maximum individual grant limit of 200% of salary 
applies, based on the face value of shares at the date of grant. The current award level is 200% of salary  
for the Chief Executive and 150% of salary for the Chief Financial Officer.

Opportunity

Performance metrics 

Awards vest at the end of a three year performance period based on performance measures reflecting  
the outputs of the long-term strategy of the business at the time of grant. 

Awards are currently based 50% on adjusted EPS and 50% on relative total shareholder return (TSR), 
but the choice and weightings of metrics may differ for future award cycles. Where possible TSR will be 
compared to a basket of 888’s peers, but recognising the level of consolidation in the sector the selection 
criteria may be broadened to the Leisure Sector or listed companies more generally.

The Committee will review the weightings between measures and the target ranges prior to each LTIP 
grant to ensure that the overall balance and level of stretch remains appropriate.

A sliding scale of targets applies for financial metrics with no more than 25% of the award vesting at 
threshold performance.

For TSR, none of this part of the award will vest below median ranking and awards will vest on a sliding 
scale for performance between the threshold and stretch targets.

Details of the measures and targets to be applied to the 2016 awards are set out in the Annual Report  
on Remuneration on page 53.

Share ownership guidelines

Under the guidelines, Executive Directors are expected to build and maintain an interest equivalent in value to no less than two times salary. 
Beneficially owned shares and fully vested unexercised nil-cost options (valued on a net of tax basis) will be included when determining the extent 
to which the guideline holding is achieved. Until such time as the guideline threshold is achieved. Executive Directors are required to retain 50%  
of the net of tax value of awards that vest under the LTIP or deferred annual bonus.

GOVERNANCE51

Remuneration policy table continued

Chairman and Non-Executive Directors’ (NEDs) fees

Purpose and link to strategy

To recruit, motivate and retain a Chairman and Non-Executive Directors of a high calibre by offering  
a market competitive fee level and which takes account of the specific circumstances of 888.

Operation

The Chairman and the Executive Directors determine the fees paid to the Non-executive Directors. The 
Chairman’s fees are determined by the Remuneration Committee with reference to prevailing fee rates 
amongst other gaming companies. Fees paid to the Non-executive Directors are set by reference to an 
assessment of the time commitment and responsibility associated with each role, and the Chairman and 
Executive Directors have reference in this respect to prevailing fee rates amongst other gaming companies. 
Levels take account of additional demands placed upon individual Non-executive Directors by virtue of 
their holding particular offices, such as Committee Chairman and/or Senior Independent Director, and 
travel time to Board meetings (which are held outside the UK). Additional fees may be paid as appropriate 
to reflect increased time commitments of the role. Details of the current fee policy are shown in the 
Annual Report on Remuneration on page 53. 

The Chairman and the Non-executive Directors are not eligible to participate in any bonus plan, pension 
plan, share plan, or long term incentive plan of 888. The Chairman and Non-executive Directors are entitled 
to be reimbursed for any reasonable travel and accommodation expenses incurred in the performance of 
their duties (including any tax incurred thereon).

Opportunity

No maximum.

Determination of performance measures
The performance measures adopted by 888 in determining the remuneration of its Executive Directors acknowledge that the performance of the 
Executive Directors is best measured in accordance with the performance of 888 as a whole. For this reason, the Remuneration Policy has regard to 
various financial measures, including both internal measures such as like-for-like Adjusted EBITDA growth and cumulative growth in Earnings Per 
Share (adjusted to compare like for like), as well as relative Total Shareholder Return compared to a peer group median, which 888 believes best 
reflects the interests of shareholders. Robust and demanding targets are set for each award cycle taking into account the operating environment 
and priorities, market expectations and the business plan for the year(s) ahead. In relation to financial metrics, adjustments may be made to take 
into account exceptional items relating to the changing regulatory environment to arrive at like-for-like figures. Further details on the performance 
measures and weightings to be used for the forthcoming year are set out in the Annual Report on Remuneration.

Remuneration Committee discretion
The Committee will operate all incentive plans according to the rules of each respective plan and the discretions contained therein. The discretions 
cover aspects such as the timing of grant and vesting of awards, determining the size of the award (subject to the policy limits), the treatment of 
leavers (see the Policy on Terminations on pages 52 and 53), retrospective adjustment of awards (e.g. for a rights issue, a corporate restructuring 
or for special dividends) and, in exceptional circumstances, the discretion to adjust previously set targets for an incentive award if events happen 
which cause the Committee to determine that it would be appropriate to do so. In exercising such discretions, the Committee will take into account 
generally accepted market practice, best practice guidelines, the provisions of the UK Listing Rules and 888’s approved remuneration policy. 

Historical awards
All historical awards that were granted under any previously approved share schemes operated by 888 which remain outstanding are eligible to vest 
based on their original award terms and this provision forms part of the policy. This includes awards granted under the 888 All Employee Plan and the 
888 Long Term Incentive Plan (which were approved by shareholders in 2005). No further awards will be granted under any of these plans. Details of 
the outstanding awards under these plans are set out in the Annual Report on Remuneration on page 58. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
52

DIRECTORS’ 
REMUNERATION REPORT

continued

Illustrations of annual application  
of remuneration policy
The charts below show the potential total remuneration opportunities 
for the Executive Directors in 2016 at different levels of performance 
under the policy.

Approach to recruitment remuneration
The remuneration package for a new Executive Director would take 
into account the skills and experience of the individual, the market rate 
for a candidate of that experience and the importance of securing the 
relevant individual.

Itai Frieberger, Chief Executive Officer

Maximum

28.9%

31.0%

40.1%

Target

44.9%

24.0% 31.1%

Minimum

100%

Salary would be provided at such a level as is required to attract the most 
appropriate candidate. The annual bonus and LTIP potential would be 
in line with the Policy. In addition, the Committee may offer additional 
cash and/or share based elements to replace deferred or incentive pay 
forfeited by an executive leaving a previous employer. It would ensure 
that these awards would be consistent with awards forfeited in terms  
of vesting periods, expected value and performance conditions.

For an internal Executive Director appointment, any variable pay 
element awarded in respect of the prior role may be allowed to pay out 
according to its terms, or adjusted as relevant to take into account the 
appointment. In addition, any other ongoing remuneration obligations 
existing prior to appointment may continue. 

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

$’000

The Committee may agree that 888 will meet relocation expenses  
as appropriate.

■ Fixed   ■ Short term Incentive   ■ Long term Incentive

Aviad Kobrine, Chief Financial Officer

Maximum

29.2%

35.4%

35.4%

Target

46%

27% 27%

Minimum

100%

Service contracts and loss of office payment policy  
for Executive Directors
Executive Directors have service contracts with up to 12 month notice 
periods. In the event of termination, the Executive Directors’ contracts 
provide for compensation up to a maximum of base salary plus the 
value of any benefits (including pension), and in the case of the Chief 
Financial Officer, annual bonus for the unexpired portion of the notice 
period. 888 seeks to apply the principle of mitigation in the payment 
of compensation on the termination of the service contract of any 
Executive Director. There are no special provisions in the service contracts 
for payments to Executive Directors on a change of control of 888.

In the event of an exit of an Executive Director, the overriding principle 
will be to honour contractual remuneration entitlements and determine 
on an equitable basis the appropriate treatment of deferred and 
performance linked elements of the package, taking account of the 
circumstances. Failure will not be rewarded.

0

500

1,000

1,500

2,000

2,500

3,000

$’000

■ Fixed   ■ Short term Incentive   ■ Long term Incentive

If an Executive Director resigns or is summarily dismissed, salary, pension 
and benefits will cease on the last day of employment and there will be 
no further payments.

Minimum = Fixed Pay

Target = Fixed Pay + Target Bonus (being half the Maximum Bonus Opportunity)  
+ Target Value of 2016 LTIP grant (assuming 50% vesting with face values of 200%  
of salary for the CEO and 150% of salary for the CFO). 

Maximum = Fixed Pay + Maximum Bonus Opportunity + Maximum Value of 2016  
LTIP grant (assuming 100% vesting).

Fixed Pay includes 2016 salary, actual value of 2015 taxable benefits and 2016 pension 
contributions or payment in lieu. No account has been taken of any share price growth 
or dividend accrual.

There are no other obligations to pay remuneration, or which could 
impact remuneration, contained in any service contract other than the 
terms of the Executive Directors’ service agreements described herein.

Directors’ service agreements are available for inspection at 888’s 
registered office and at each AGM.

Leaver on arranged terms or good leaver
If an Executive Director leaves on agreed terms, including compassionate 
circumstances, there may be payments after cessation of employment. 
Salary, pension and benefits will be paid up to the length of the agreed 
notice period or agreed period of gardening leave. 

Subject to performance, a bonus may be payable at the discretion of the 
Committee pro-rata for the portion of the financial year worked. 

GOVERNANCE 
 
 
53

Unvested deferred bonus shares will ordinarily vest in full at the end  
of the normal vesting period. All such vested awards must be exercised 
within 12 months of the vesting date. The Committee has discretion  
to permit such unvested awards to vest early rather than continue  
on the normal vesting timetable.

Chairman
The Chairman’s fee is £290,000.

Non-executive Directors
The Non-Executive Director fee is £85,000. 

Unvested LTIP awards under the 888 All-Employee Plan will generally 
automatically lapse, unless the Committee in its discretion determines 
otherwise. Unvested awards under the 2015 LTIP would normally vest 
on the normal vesting date unless the Committee determines that such 
awards shall instead vest at the time of cessation. Unvested awards 
will only vest to the extent that the performance conditions have 
been satisfied (over the full or curtailed period as relevant). A pro-rata 
reduction in the size of awards would normally apply, based upon the 
period of time after the grant date and ending on the date of cessation 
of employment relative to the normal vesting period. 

Depending upon circumstances, the Committee may consider other 
payments in respect of an unfair dismissal award, outplacement support 
and assistance with legal fees.

Terms of appointment for Non-executive Directors 
The Non-Executive Directors serve subject to letters of appointment 
and are appointed subject to re-election at the AGM. The Non-Executive 
Directors are typically expected to serve for three years, although the 
Board may invite a Non-Executive Director to serve for an additional 
period. The Board has considered the continued service of Amos Pickel 
and, notwithstanding that he has served as a Non-Executive Director 
for ten years, is of the opinion that he is independent. Their letters of 
appointment are available for inspection at 888’s registered office and 
at each AGM. 

In accordance with best practice under the UK Corporate Governance 
Code, the Board proposes to submit the Directors individually for  
re-election by the shareholders at the 2016 AGM.  

Annual report on remuneration 
This Annual Report on Remuneration together with the Chairman’s 
Annual Statement, as detailed on page 46 will be subject to an advisory 
vote at the 2016 AGM. The information on page 54 with respect to 
Directors’ Emoluments and onwards through page 60 has been audited. 

Implementation of Remuneration Policy for 2016
In relation to the Policy described in the previous section, the expected 
application of the Policy for 2016 is set out below.

Base salary and fees
Executive Directors
Salaries for 2016 are set out below:

Annual bonus
For 2016, the CEO and CFO will have a bonus opportunity of 150%  
of salary.

Bonus will be based on a sliding scale range of like for like EBITDA targets 
for 25% to 100% vesting, which will be disclosed retrospectively in next 
year’s annual report on remuneration. 

Any bonus above 100% of salary will be paid in deferred shares.

Long-term incentive plan
Award levels
The CEO and CFO will be granted awards worth 200% of base salary  
and 150% of salary respectively.

Performance conditions
2016 LTIP awards are subject to EPS and relative TSR performance 
conditions, each with a 50% weighting. These metrics were chosen  
as EPS provides a focus on 888’s underlying financial performance,  
and relative TSR provides an objective reward for stock market 
performance against 888’s peers.

Detail and target ranges 
EPS target range for 2016 awards:

»  Threshold – 3 year CAGR of 5%;

»  Maximum – 3 year CAGR of 20%;

None of the award will vest if EPS is below threshold, 25% will vest 
at threshold, and 100% will vest at maximum. Performance between 
threshold and maximum is determined on a straight-line basis.

TSR target for 2016 awards:
888’s TSR is compared against a comparator group comprising five peer 
companies as follows: GVC Holdings plc, Ladbrokes plc, Playtech plc,  
Paddy Power Betfair plc, William Hill plc.

»  0% will vest if 888’s TSR below the TSR of the median company in 888;

»  25% will vest if 888’s TSR is equal to the TSR of the median company  

in 888;  

»  100% will vest if 888’s TSR is 33% or more above the TSR of the median 

»  CEO – Itai Frieberger ILS 3,024,495 (effective from 2 March 2016).

company; and 

»  CFO – Aviad Kobrine £416,000 (effective from 1 January 2016).

»  Vesting will be on a proportionate basis for performance between 

median and stretch.

The salary for Itai Frieberger reflects his promotion to Chief Executive  
on 2 March 2016. The salary increase for Aviad Kobrine (5%) is in line with 
the average for other employees. The Committee has considered the rest 
of the package in the round, when arriving at these salary levels. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    54

DIRECTORS’ 
REMUNERATION REPORT

continued

Remuneration paid to Executive Directors for service in 2015
The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2015.

Executive Directors1 

Itai Frieberger, COO2 

Aviad Kobrine, CFO 

Brian Mattingley, former CEO8 

Salary3 
US$ 000  

Taxable 
Benefits4 
US$ 000 

Annual 
Bonus5 
US$ 000 

Long-Term 
Incentives6 
US$ 000 

  Other Items in
the nature of
remuneration7 
US$ 000 

Pension 
US$ 000 

2015 
2014 

2015 
2014 

2015 
2014 

401 
— 

605 
621 

230 
653 

129 
— 

56 
52 

12 
64 

597 
— 

876 
879 

336 
923 

— 
— 

1,521 
2,556 

4,837 
— 

56 
— 

91 
93 

— 
— 

— 
— 

347 
— 

— 
— 

Total 
US$ 000

1,183
—

3,496
4,201

5,415
1,640

1  Directors’ remuneration is converted from Sterling and New Israeli Shekels into US$ at the average rate of exchange for the relevant month it was paid save for the annual cash 

bonus which is converted into US$ at the year end exchange rate.

2  Remuneration of Itai Frieberger is shown with respect to the period following his appointment to the Board on 13 May 2015. Itai Frieberger was appointed as Chief Executive 

Officer on 2 March 2016.

3  Salaries for 2015 were ILS 1,547,073 for Itai Frieberger (from 13 May 2015), £396,000 for Aviad Kobrine and £152,088 for Brian Mattingley (until 13 May 2015). 
4  Benefits for Brian Mattingley comprise provision of accommodation and health insurance; for Aviad Kobrine include car allowance and health, disability and life insurance;  

and for Itai Frieberger include convalescence and health insurance for Itai Frieberger and his family, contribution to “study fund” up to the Israeli tax-free ceiling with the excess  
up to 7.5% of Itai Frieberger’s salary paid in cash, as well as gross-up of car allowance, meals allowance and transport allowance.

5  A breakdown of the 2015 annual bonus targets and the extent of their achievement is set out overleaf. As regards 2014, as noted in last year’s remuneration report, following 

approval by the shareholders of the revised Remuneration Policy at the 2015 Annual General Meeting the bonus figures for 2014 were increased to US$923,000 (£594,000) for Brian 
Mattingley and US$879,000 (£565,000) for Aviad Kobrine.

6  Performance-based long-term incentives are disclosed in the year in which they vest. A breakdown of the basis for the payments under long term incentives is set out on page 
56. Brian Mattingley’s long-term incentive relates to the phantom award granted in 2012 which vested on 27 March 2015. Aviad Kobrine’s long term incentives which vested in 
2014 and 2015 were governed by the 888 All-Employee Share Plan. In 2015, 625,000 nil-cost options granted to Aviad Kobrine on 27 March 2012 and due to vest on 12 April 2015 
subject to fulfilment of the performance conditions set out in the Directors’ Remuneration Report, vested in full.

7  Other items in the nature of remuneration include share awards and nil cost options (including dividends accrued thereupon) that are not subject to performance conditions,  

and which were granted in the reporting year, regardless of vesting date. These are valued by reference to the market price of the shares upon grant. In 2015, this includes 136,524 
Nil Cost Options granted to Aviad Kobrine as a like-for-like replacement for options previously granted under the 888 All-Employee Share Plan which expired on 4 October 2015,  
of which 136,000 were vested immediately and 524 will vest on 28 August 2018 in accordance with their terms.

8  Brian Mattingley stepped down as CEO on 13 May 2015 and was appointed Executive Chairman on the same date. Brian Mattingley’s remuneration as Executive Chairman  

is excluded from the table above and included in the table below.

GOVERNANCE 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
55

Non-executive Directors’ and Chairman’s fees

Current Non-Executive Directors and Chairman 

Ron McMillan2 

Amos Pickel 

Brian Mattingley3 

Former Non-Executive Directors 

Richard Kilsby4 

John Anderson5 

Fee  
US$ 000 

Other1 
US$ 000 

Total 
US$ 000 

130 
83 

130 
127 

283 
—  

— 
— 

— 
— 

18 
— 

130
83

130
127

301
— 

Fee  
US$ 000 

Other  
US$ 000 

Total  
US$ 000

128 
380 

47 
127 

— 
— 

— 
— 

128
380

47
127

2015 
2014 

2015 
2014 

2015 
2014 

2015 
2014 

2015 
2014 

1  “Other” for Brian Mattingley reflects reimbursement of expenses connected with his role.
2  Ron McMillan joined the Board on 15 May 2014.
3  Brian Mattingley stepped down as CEO on 13 May 2015 and was appointed Executive Chairman on the same date. Only Brian Mattingley’s remuneration as Executive Chairman  

is included in the table above.

4  Richard Kilsby stepped down as Chairman on 13 May 2015.
5  John Anderson stepped down as a Non-executive Director on 13 May 2015.

Annual bonus payments in respect of 2015 performance
As detailed in the Policy Report, each Executive Director participates in the annual bonus plan, under which performance is measured over  
a single financial year. 

The normal annual bonus opportunity was 100% of base salary and the bonus was determined by reference to challenging EBITDA  
performance conditions, with an additional bonus opportunity of 50% of base salary available at the discretion of the Committee in the event  
of exceptional performance.

EBITDA performance
The extent to which the EBITDA performance conditions were achieved is as follows: 

Performance Measures

Threshold
(25% pay-out)

Target
(75% pay-out)

Max
(100% pay-out)

Actual
performance

Like-for-like EBITDA growth per annum

5%

10%

20%

21.3%

Bonus awarded

150% of salary

1

Itai Frieberger – ILS 3,673,476
Aviad Kobrine – GBP 594,000
Brian Mattingley – GBP 228,132

2

1 

In exercising its discretion to grant this bonus level, the Committee was mindful that 888 management had faced exceptional challenges in 2015, including in the fields  
of regulation and taxation, as well as development of 888’s offering in regulated markets and currency headwinds.

2  Pro rated until 13 May 2015 when Brian Mattingley stepped down as CEO and was appointed Chairman.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
56

DIRECTORS’ 
REMUNERATION REPORT

continued

Long-term incentive awards with performance periods ending in the year ended 31 December 2015
888 All Employee Share Plan
The 2013 All Employee Share Plan awards are due to vest in April 2016. The tables below set out the achievement against the performance conditions 
attached to the award, resulting in aggregate vesting of 100%, and the actual number of awards vesting (with their estimated value).

Performance level

Below threshold
Threshold
Stretch or above
Actual achieved

TSR1

Like-for-like EPS Growth

Performance required

% vesting Performance required2

% vesting

Below median
Median = 30%
33% above median3 = 39.9%
79%

0%
25%
100%
100%

Below 15.76%2
15.76%2
72.8% or above2
96%2

0%
25%
100%
100%

1  Relative to a comparator group of 5 gaming companies – Bwin.Party Digital Entertainment, Sportech PLC, Ladbrokes PLC, Playtech Ltd and Paddy Power PLC.
2  15.76% aggregate EPS growth is the equivalent of 5% EPS growth compounded annually. 72.8% aggregate EPS growth is the equivalent of 20% EPS growth compounded annually.
3  33% aggregate out-performance is equivalent to 10% per annum compound out-performance of the median.

Details of the expected level of vesting for each Director, based on the above, are shown in the table below:

Executive

Itai Frieberger
Aviad Kobrine

Number of 
awards at grant

Number of 
awards to lapse

Number of 
awards to vest

Dividend accrual
on vested 
awards value2
US$

Value of 
awards including 
Dividend Accrual1
US$

279,407
213,100

0
0

279,407
213,100

0
0

752,129
573,639

1  The value of the vested awards is based on the share price on the date of vesting, being US$2.69 (based on the exchange rate of 1.475) on 31 December 2015. 
2  Dividends accrue on awards at the date of a dividend payment and upon exercise the cash value of the accrued dividends is paid to the employee on the number of vested awards.

The 2012 All Employee Share Plan awards vested on 12 April 2015. The tables below set out the achievement against the performance conditions 
attached to the award, resulting in aggregate vesting of 100%, and the actual number of awards vesting (with their estimated value).

Performance level

Below threshold
Threshold
Stretch or above
Actual achieved

TSR1

Like-for-like EPS Growth

Performance required

% vesting

Performance required2

% vesting

Below median
Median = 45%
33% above median3 = 59.9%
261%

0%
25%
100%
100%

Below 15.76%2 
15.76%2 
72.8% or above2
2,582%2

0%
25%
100%
100%

1  Relative to a comparator group of 5 gaming companies – Bwin.Party Digital Entertainment, Sportech PLC, Ladbrokes PLC, Playtech Ltd and Paddy Power PLC.
2  15.76% aggregate EPS growth is the equivalent of 5% EPS growth compounded annually. 72.8% aggregate EPS growth is the equivalent of 20% EPS growth compounded annually.
3  33% aggregate out-performance is equivalent to 10% per annum compound out-performance of the median.

Details of the performance LTIP vesting for each Director, based on the above, are shown in the table below:

Executive

Aviad Kobrine

Number of 
awards at grant

Number of 
awards to lapse

Number of 
awards to vest

Dividend accrual
on vested 
awards value2
US$

Value of 
awards including 
Dividend Accrual1
US$

625,000

0

625,000

93,750

1,520,956

1  The value of the vested awards is based on the share price on the date of vesting, being US$2.28 (based on the exchange rate of 1.46) on 12 April 2015. 
2  Dividends accrue on awards at the date of a dividend payment and upon exercise the cash value of the accrued dividends is paid to the employee on the number of vested awards.

GOVERNANCE57

Phantom share award
On 27 March 2012, Brian Mattingley (in his former capacity as CEO of 888) was granted a cash-settled share-based “phantom” award which vested  
on 27 March 2015. Under the terms of the award, the amount payable was calculated on an incremental basis, based on the average share price  
over a period of 20 dealing days prior to the vesting date (£1.56), resulting in an entitlement of £3.3 million (US$4.8 million) out of a maximum  
possible entitlement of £5.5 million. Details of the performance targets attaching to this award are disclosed in full on page 40 of the 2014 Annual 
Report & Accounts.

Scheme interests awarded during the year
The table below sets out the grants under the 888 All Employee Share Plan on 28 August 2015. 

Executive

Itai Frieberger
Aviad Kobrine
Aviad Kobrine

Grant date

28 August 2015
28 August 2015
28 August 2015

Number of 
awards granted

Face value of 
awards granted1

249,4242 
245,2012
136,5243

$625,200
$614,615 
$342,208 

% vesting at
threshold 
performance

25%
25%
N/A

1  Face value of awards granted was calculated using share price on the date of grant, which was £1.628. 
2  These awards were made over shares with a value equivalent to 100% of gross salary, and are due to vest subject to performance conditions being met at the end of the 

performance period ending 31 December 2017. 50% of an award is subject to an EPS performance condition and 50% is subject to a TSR performance condition versus a peer 
group. Details of the performance targets attaching to the awards are disclosed on page 53. The awards to Itai Frieberger were awards of Ordinary Shares, whilst the awards to 
Aviad Kobrine were Nil Cost Options. 

3  Nil Cost Options granted to Aviad Kobrine as a like-for-like replacement for options previously granted under the 888 All-Employee Share Plan which expired on 4 October  

2015. Out of the 136,524 Nil Cost Options awarded, 136,000 vested immediately upon grant, and 524 will vest on 28 August 2018 in accordance with their terms.

Loss of office payments
In 2015, no loss of office payments were made to Executive Directors, and no payments were made to past Executive Directors.

Details of all outstanding share awards
In addition to awards made during the 2015 financial year, the table below sets out details of all outstanding share based awards held by Directors.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    58

DIRECTORS’ 
REMUNERATION REPORT

continued

Directors’ shareholdings and share interests
A policy for formal shareholding guidelines has been introduced, requiring the Executive Directors to build and maintain a shareholding in 888 worth 
two times annual salary as set out in the Policy Report.

Details of the Directors’ interests in shares as at 31 December 2015 (or in the case of former Directors, the date on which they retired from the Board) 
are shown in the table below. There were no changes in the Directors’ interests in shares between 31 December 2015 and the date of this Report.

Number of Ordinary Shares

At 31 December 2015

Unvested 
shares with 
performance 
conditions

Unvested 
shares 
without 
performance 
conditions

Unvested
options with
performance
conditions2

Unvested
options
without 
performance 
conditions2

3,339,528
—
—
—
—
—
—

1,262,175
—
—
—
—
—
—

—
707,146
—
—
—
—
—

—
524
—
—
—
—
—

Legally 
owned

6

1,057,789
—
142,857
100,000
—
—
138,869

Vested
unexercised
options2

5

3
50,657
3,049,783
—
—
—
—
—

% 
achievement 
against 
shareholding 
guideline
7

452% 
737% 
 N/A
 N/A
 N/A
 N/A
 N/A 

Total

5,710,149
3,757,453
142,857
100,000
—
—
138,869

Director

Itai Frieberger4
Aviad Kobrine4
Brian Mattingley
Amos Pickel
Ron McMillan
Richard Kilsby1,4
John Anderson1

Itai Frieberger has 15,965 options with exercise price of £1.22 and 34,692 options with exercise price of £1.49.

1  Richard Kilsby and John Anderson retired from the Board on 13 May 2015. 
2  Nil Cost Options.
3 
4  During 2015, Aviad Kobrine exercised 500,204 nil-cost options and subsequently sold the underlying shares, Itai Frieberger sold 350,000 shares and Richard Kilsby sold 114,285 shares.
5 
Includes 235,075 Nil Cost Options without performance conditions granted to Aviad Kobrine in 2011 and vested during 2015, and 136,000 replacement Nil Cost Options without 
performance conditions granted to Aviad Kobrine and vested in 2015 (referred to in footnote 7 on page 54 and footnote 3 on page 57).
Includes 158,216 share awards without performance conditions granted to Itai Frieberger in 2011 and which vested during 2015.

6 
7  The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include legally owned shares 

and fully vested but unexercised nil-cost options (valued on a net of tax basis). Achievement against the guideline holding is calculated using the share price at 31 December 2015.

No Director was materially interested during the year in any contract which was significant in relation to the business of 888. 

Performance graph 
The following graph shows 888’s performance, measured by TSR, compared with the performance of the FTSE 250 Index. The Directors consider that 
the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member of this index for a significant period of the time covered 
by the chart.

200

180

160

140

120

100

80

60

40

20

0

1/ 0 1/ 0 8

Value of £100 Sterling in 888 since 1/1/2008 v. FTSE 250

1/ 0 6 / 0 8

1/ 0 1/ 0 9

1/ 0 6 / 0 9

1/ 0 1/1 0

1/ 0 6 /1 0

1/ 0 1/11

1/ 0 6 /11

1/ 0 1/12

1/ 0 6 /12

1/ 0 1/13

1/ 0 6 /13

1/ 0 1/14

1/ 0 6 /14

1/ 0 1/15

1/ 0 6 /15

1/ 0 1/16

888 dividend reinvested

FTSE 250

GOVERNANCE59

Total remuneration history for CEO
The table below sets out the total single figure remuneration for the CEO’s over the last seven years with the annual bonus paid as a percentage  
of the maximum and the percentage of long-term share awards vesting in the year. 

Total remuneration (US$ 000)
Annual bonus (%)
LTI vesting (%)

2009 

1,168
100%
68%

2010

958
100%
0%

20111

3,783
100%
100%

20122

1,060
100%
0%

2013

1,275
100%
0%

2014

1,640
100%
0%

2015

5,415
100%
59%

1  Gigi Levy was the CEO of 888 from 2009 to 30 April 2011. There was no CEO from 1 May 2011 to 26 March 2012.
2  Brian Mattingley was CEO from 27 March 2012 to 13 May 2015. Brian‘s total remuneration in 2015 included a phantom award granted to him on 27 March 2012 which vested  

on 27 March 2015. There was no CEO from 14 May 2015 to 1 March 2016.

Percentage change in CEO remuneration compared to the average for other employees
As the Chief Executive position remained vacant for most of the year, it is not possible to provide meaningful year-on-year analysis for this  
disclosure requirement. 

Relative importance of spend on pay
The following graph sets out the actual expenditure by 888 in financial years 2014 and 2015 on various items, including on remuneration  
to Group employees.

+4%

134

139

-5%

112

106

160

140

120

100

80

60

40

20

0

+5%

51

53

+167%

72

27

Employee pay & benefits*

Selling and 
Marketing expenses

Dividends

Tax**

■  2014     ■  2015

US$ millions

*  Employee pay & benefits is calculated in accordance with Note 6 of the Financial Statements, and include share benefit charges of US$4.1 million (2014: US$1.7 million).
**  Includes corporation tax of US$3.0 million (2014: US$11.0 million), EU VAT of US$10.2 million (2014: nil) and gaming duties of US$58.4 million (2014: US$15.8 million).

The comparables chosen were the following:

»  The employee pay figure includes employee benefits in accordance with the financial statements (including both staff costs and  

share benefit charges). 

»  Sales and marketing expenses – This reflects the amount invested in development of the future revenue stream of 888 driven by  

customer acquisition.

»  Dividends – This reflects amounts distributed to shareholders.

»  Taxes and duties – This is a necessary cost of doing business in a regulated business environment.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
60

DIRECTORS’ 
REMUNERATION REPORT

continued

Committee members, attendees and advice
The Remuneration Committee consists solely of Non-executive Directors, 
currently Amos Pickel (Chair), Ron McMillan and Brian Mattingley (since 
his appointment as Chairman of 888).John Anderson was a member of 
the Committee until he stepped down from the Board at the 2015 AGM.  
Details of attendances at Committee meetings are contained in the 
statement on Corporate Governance on page 42.

Remuneration Committee adviser
The Remuneration Committee is advised by New Bridge Street, a trading 
name of Aon Hewitt, being a subsidiary of Aon plc. New Bridge Street 
was appointed by the Remuneration Committee in 2007. New Bridge 
Street has discussions with the Remuneration Committee Chairman 
regularly on Committee process and topics which are of particular 
relevance to 888. 

The primary role of New Bridge Street is to provide independent  
and objective advice and support to the Committee’s Chair and 
members. In order to manage any possible conflict of interest, New 
Bridge Street operates as a distinct business within the Aon Group 
and there is a robust separation between the business activities and 
management of New Bridge Street and all other parts of Aon Hewitt 
and the wider Aon Group. The Committee is satisfied that the advice 
that it receives is objective and independent. New Bridge Street is also 
a signatory to the Remuneration Consultants Group Code of Conduct 
which sets out guidelines for managing conflicts of interest, and has 
confirmed to the Committee its compliance with the Remuneration 
Consultants Group Code. 

The total fees paid to New Bridge Street in respect of its services  
to the Committee for the year ending 31 December 2015 were  
£57,721 (2014: £0). Fees are charged on a “time spent” basis. 

The Remuneration Committee’s remit includes such matters as:

»  Determining and agreeing with the Board the remuneration policy 

with regard to 888’s Chairman, Chief Executive Officer, Chief Financial 
Officer and other members of the executive management; 

»  Regularly reviewing the ongoing appropriateness and relevance  

of 888’s remuneration policy;

»  Setting and monitoring performance criteria for bonus arrangements 

operated by 888 ensuring that they represent achievable and 
motivating rewards for appropriate levels of performance and,  
where appropriate, are justifiable taking into account 888’s and  
Group’s overall performance and the corresponding return on 
shareholders’ investment in the same period;

»  Recommending to the Board the policy for and scope of pension 

arrangements for the Executive Directors; and 

»  In relation to 888’s share option and share award schemes, setting  
or recommending vesting criteria which are appropriate in terms  
of 888’s performance and return on shareholders’ investment over  
the same period.

The formal terms of reference of the Remuneration Committee are 
available on 888’s corporate website, corporate.888.com.

Engagement with shareholders
Details of votes cast for and against the resolution to approve last year’s Remuneration Report and the Remuneration Policy, as well as approval  
of the adoption of the 2015 LTIP at the Extraordinary General Meeting held on 29 September 2015, are shown below.

Advisory Vote to approve 
Directors’ Remuneration Policy

Advisory Vote to approve 
Annual Report on Remuneration

Vote to approve adoption 
of the 2015 LTIP

Total number of votes % of votes cast

Total number of votes

% of votes cast

Total number of votes

% of votes cast

For 
Against
Vote withheld

242,429,082
28,513,273
1,813

89.48%
10.52%
—

251,418,195
19,493,445
32,528

92.8%
7.2%
—

254,779,426
20,947,627
256,461

92.40%
7.60%
—

Approved by the Board of Directors and signed on behalf of the Board:

Amos Pickel
Chairman of the Remuneration Committee
22 March 2016

GOVERNANCE61

AUDIT COMMITTEE  
REPORT

LETTER TO SHAREHOLDERS 

Dear Shareholders,

The Audit Committee exercises oversight of 888’s financial reporting policies, monitors the integrity of the financial statements and considers  
the significant financial and accounting estimates and judgments applied in preparing the financial statements. It also ensures that disclosures  
in the financial statements are appropriate. 

Amongst other things, during the year the Committee considered:

»  The complex legal and regulatory environment in which 888 operates, together with changes in laws and regulations which may impact  

888’s business, sector and market.

»  888’s exposure to corporation tax, VAT and gaming duties in various jurisdictions.

»  The carrying value of goodwill and other non-current assets and related disclosures in the financial statements.

»  The adequacy of 888’s IT systems and controls.

»  The adequacy of the systems and controls on which management relies.

»  The Board’s assessment of risk and the risk register prepared by management.

»  The viability statement prepared by management. 

A key responsibility of the Committee is to review the scope, nature and effectiveness of internal and external audits.

Internal audit work is conducted by Deloitte and the scope of their work is agreed with both management and the Audit Committee.  
The Committee also monitors and reviews the key aspects of 888’s external audit, which is conducted by EY.

In relation to risks and controls, the Committee ensures that these have been identified and that appropriate responsibilities and accountabilities  
have been set.

Further information on the Committee’s responsibilities and the manner in which they are discharged are set out below and are available  
on 888’s corporate website corporate.888.com. 

I will be available at the Annual General meeting in May 2016 to answer any questions and would like to thank my colleagues on the Committee  
for their help and support.

Sincerely,

Ron McMillan
Chairman of the Audit Committee

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    62

AUDIT COMMITTEE  
REPORT

continued

Committee composition
The Committee comprises two members, both of whom are 
Independent Non-executive Directors.

Two members constitute a quorum. The Committee requires the 
inclusion of at least one financially qualified member with recent and 
relevant financial experience. The Committee’s Chairman fulfils that 
requirement. Both members of the Committee are expected to have an 
understanding of financial reporting, 888’s internal control environment, 
relevant corporate legislation, the functions of internal and external audit 
and the regulatory framework of the business.

The members of the Committee during the year were:

»  Ron McMillan (Chairman)

»  Amos Pickel

The Board will continue its efforts in 2016 to recruit suitable and 
experienced Independent Non-executive Directors.

The Chief Executive Officer, the Chief Financial Officer and 
representatives of the internal and external auditors are invited to attend 
Audit Committee meetings where appropriate.

Details of meetings of the Audit Committee are set out in the Corporate 
Governance Report on page 42. 

In addition to scheduled meetings, the Chairman of the Committee  
met with the Chief Financial Officer and the internal and external 
auditors on a number of occasions.

Responsibilities
The committee is responsible for:

»  Monitoring the integrity of 888’s financial statements and reviewing 
significant financial judgments and estimates in advance of these 
being considered by the Board;

»  In conjunction with internal audit and considering reports on its 
findings from external audit, reviewing internal financial controls  
and management’s response to required corrective action;

»  Monitoring and reviewing the role and effectiveness of the internal 

audit function, including activities and resources; 

»  Overseeing the role and effectiveness of the external auditors, 

reviewing and monitoring their objectivity and independence and 
agreeing the scope of work and fees for audit and non-audit services; 
and

»  Assisting the Board in its consideration of relevant risk factors and 

determining appropriate mitigation actions.

Activities
The key matters discussed by the Committee during the year included:

Regulation 
888 manages its regulatory risk with input from its legal advisors and 
seeks to balance regulatory requirements with those of the business.  
888 works with its lawyers to produce regular updates so that the  
Board and Audit Committee understand what is happening in the 
regulatory landscape.

During 2015, the Audit Committee received a detailed regulatory 
briefing from 888’s lawyers and reviewed updates on the management 
of regulatory risk from management, as well as reviewing the status  
of litigation involving 888. It furthermore refreshed 888’s regulatory 
policy taking into account developments in Europe, the US and 
worldwide. In addition, 888’s internal auditor reviewed 888’s  
regulatory risk management process and reported its findings  
to the Audit Committee.

Taxation 
The Board oversees and sets 888’s tax strategy and evaluates tax risk. 
In undertaking this task 888 uses its legal advisors and internal auditor 
(Deloitte), and receives reports from its external auditors (EY) on its audit 
work. During the year 888’s legal advisors have kept the Audit Committee 
apprised of both existing and emerging tax risks and, where appropriate, 
these have been elevated to the Board for consideration in conjunction 
with 888’s commercial strategy.

In 2015, the Board and Audit Committee considered the significant 
uncertainty as to whether VAT is due in respect of certain services 
provided by 888 to customers in certain European Union Member 
States prior to 2015. Based on a thorough legal assessment, the Board 
and Audit Committee concluded that it is unlikely that any liability will 
arise and decided, therefore, not to record any liability in 888 financial 
statements. Furthermore, given the uncertainties surrounding the 
quantification of any VAT which may be payable, the Board formed the 
view that any attempt to either estimate or quantify the amounts which 
may reasonably be in dispute would potentially be misleading and may 
be prejudicial to 888’s position in defending any claims for past VAT.

Furthermore, 888 was approached by an EU member state concerning 
potential liability to gaming duty in respect of the provision of gaming 
services to customers located in that jurisdiction. On the basis of legal 
and tax advice received, 888 filed the necessary forms and has made 
payments, whilst reserving its position concerning contesting its liability. 
For further information, see notes 5 and 26 to the financial statements.

Goodwill and intangible assets 
As set out in note 11 to the consolidated financial statements, 888 
has significant goodwill and other intangible assets relating to the 
acquisitions of businesses and the development of gaming platforms 
and software. 

The Audit Committee reviewed the cash flow forecasts supporting the 
carrying value of goodwill and other intangible assets including the key 
assumptions and estimates, and satisfied itself that no impairments were 
required in relation to carrying values. In addition, the appropriateness 
of the capitalisation of costs relating to the development of gaming 
platforms and software was reviewed. 

GOVERNANCE 
63

IT systems
888’s IT systems are complex and in the main are developed in house. 
The success of the business relies on the development of IT platforms 
which are innovative and appealing to customers. In addition, the 
integrity and security of the IT systems are vital from a commercial 
standpoint.

During the year, the Audit Committee has reviewed reports from 
management on data security and disaster recovery planning. In 
addition, 888 periodically commissions external testing of its systems 
included simulated penetration testing, in order to identify potential 
vulnerabilities and implement recommendations for remediation.

Internal controls 
888 maintains a robust system of internal control for the purpose of 
safeguarding 888’s assets, managing risk and, where required, complying 
with regulations. This covers all material risks and related controls, 
including financial, operational and compliance controls together with 
mitigating actions and responsibilities. 

888’s internal audit function is outsourced to Deloitte and the Audit 
Committee reviewed and modified the internal audit plan. It has also 
reviewed reports from Deloitte in relation to all internal audit work 
carried out during the year. The Audit Committee has also reviewed 
reports from EY, the external auditors, in relation to internal control 
matters arising from its work.

In addition to the matters described above, the work of the Committee 
during the year included:

»  Reviewing the draft interim and annual reports and considering:

1.  The accounting principles, policies and practices adopted and  

the adequacy of related disclosures in the reports

2.  The significant accounting issues, estimates and judgments  

of management in relation to financial reporting;

3.  Whether any significant adjustments were required arising from  

the audit; and

4.  Compliance with statutory tax obligations and 888’s tax policy;

»  Reviewing the reports prepared by the external auditors on key 

audit findings and any significant deficiencies in the financial control 
environment. The Committee reviewed the recommendations made 
by EY to improve processes and controls together with management’s 
responses to those recommendations. EY did not highlight any 
significant internal control weaknesses and management has 
committed to making appropriate changes to controls in areas 
highlighted by EY.

»  Reviewing and considering 888’s systems of internal risk control, 
sources of assurance and exposure to fraud. During the year, 
management undertook a robust assessment of the principal risks 
facing the business. These are set out on pages 20 to 23, together  
with explanations as to how the risks are being mitigated. The 
Committee has reviewed the outputs of this risk assessment  
and is of the opinion that the risk disclosures are comprehensive. In 
carrying out this review, management has sought to define 888’s risk 
response and has considered the effectiveness of the processes which 
relate to managing risk. 

»  Overseeing the management of 888’s whistleblowing procedures 

which contain procedures for the Committee to receive, in confidence, 
complaints and notifications on all operational matters.

»  Reviewing the performance of the external auditors, including EY’s 
relationship with 888, the use of the external auditors for non-audit 
services and the balance of audit and non-audit fees paid to the 
auditors. Non-audit services are generally subject to tender processes 
and the allocations of work are done on the basis of competence, cost 
effectiveness, regulatory requirements, the potential for conflicts to 
arise and knowledge of 888’s business. The Committee is satisfied that 
in relation to these services, EY has taken actions to ensure that any 
potential conflicts of interest are properly managed.

»  Reporting to the Board on how it has discharged its responsibilities.

»  Making recommendations to the Board in respect of its findings in 

respect of all of the above matters.

»  Meeting with internal and external auditors, both with and in the 

absence of the Executive Directors.

»  Reviewing the going concern position of 888 and the viability 

statement set out on pages 45 and 27.

»  Reviewing and approving the resources of, the scope of work 

undertaken by and the reports prepared by internal audit. Deloitte, 
as internal auditor, presents its findings to the Audit Committee.
In the past three years, Deloitte has reviewed various aspects of 
customer services and business operations, finance, B2B and B2C 
activities, product technologies, human resources, global operations 
and regulation. In 2015, Deloitte issued reports on physical security, 
penetration testing, B2B agreements and billing processes, regulatory 
affairs management, product technologies not reviewed by regulators, 
VIPs and employee incentive plans. Whilst no critical issues were 
identified, findings and recommendations were presented to the 
Board and senior management for implementation.

The Board considers that the processes undertaken by the Audit 
Committee continue to be appropriately robust and effective and in 
compliance with the guidance issued by the Financial Reporting Council. 
During the year, the Board has not been advised by the Audit Committee 
of, nor identified itself, any failings, frauds or weaknesses in internal 
control which it has determined to be material in the context of the 
financial statements.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    64

AUDIT COMMITTEE  
REPORT

continued

External auditors
EY has been 888’s external auditor since 2014. The partners responsible 
for the external audit are Jose Julio Pisharello, a partner in EY’s Gibraltar 
office, and Cameron Cartmell, a partner in EY’s London office. Jose 
Julio and Cameron have been responsible for the audit since EY was 
appointed. The Committee has formally reviewed the performance of 
EY, a process which involved all Board members and senior members of 
888’s finance function. The conclusions reached were that EY continued 
to perform the external audit in a very professional and efficient 
manner, and it was therefore the Committee’s recommendation that 
the reappointment of EY be put to shareholders at the Annual General 
Meeting in May 2016. If reappointed, EY will hold office until the 
conclusion of the next Annual General Meeting at which accounts  
are laid. Given EY’s short tenure to date, the Board has no present plans 
to consider an audit tender process.

During 2015, EY provided material non-audit services to 888 in 
connection with the proposed acquisition by 888 of bwin.party digital 
entertainment plc, which was subsequently terminated. This resulted in 
non-audit fees significantly exceeding audit fees in the year, presenting 
a threat to EY’s independence as 888’s external auditors. However, the 
Audit Committee considered and is satisfied that given their knowledge 
of the group, EY were best placed to undertake that work and that EY 
maintained its independence through various safeguards, principally 
by ensuring that effective separation procedures were implemented 
between its teams auditing 888 and advising 888, respectively, and on 
the basis that this level of non-audit services is not expected to recur. 
The Audit Committee seeks to ensure that 888’s auditors are objective 
and independent by monitoring the appointment of the auditors for 
any non-audit work involving fees above US$0.1 million. In 2015, for 
the reasons noted above, the external auditors carried out non-audit 
work for 888 involving fees in the aggregate amount of US$3.4 million 
(2014: US$0.1 million), out of which US$3.3 million was associated with 
the proposed acquisition of bwin.party digital entertainment plc. In 
agreeing that the work could be done by EY, the Committee was mindful 
of the attitude investors now have to the auditors performing non-audit 
services and of the new guidance in this area which is operative for 
accounting periods starting on or after 16 June 2016. Going forward,  
the Committee will ensure that fees for non-audit services performed  
by the auditors will not exceed 70% of aggregate audit fees measured 
over a three year period.

GOVERNANCE65

INDEPENDENT  
AUDITORS’ REPORT

to the members of 888 Holdings plc

Opinion on financial statements

In our opinion: 

»  888 Holdings plc’s Group financial statements and Company financial statements (the ‘financial statements’) give a true and fair view of the state of 

the Group’s and of the Company’s affairs as at 31 December 2015 and of the Group’s profit for the year then ended;

»  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by 

the European Union;

»  the Company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as applied in 

accordance with the provisions of the Gibraltar Companies Act 2014; and

»  the financial statements have been prepared in accordance with the requirements of the Gibraltar Companies Act 2014 and, as regards the Group 

financial statements, Article 4 of the IAS Regulation.

What we have audited
888 Holdings plc’s financial statements comprise:

Group

Company

Consolidated income statement for the year ended 31 December 2015
Consolidated statement of comprehensive income for the year then ended
Consolidated balance sheet as at 31 December 2015
Consolidated statement of changes in equity for the year then ended
Consolidated statement of cash flows for the year then ended
Related notes 1 to 26 to the financial statements

Company balance sheet as at 31 December 2015
Company statement of changes in equity for the year then ended
Company statement of cash flows for the year then ended
Related notes 1 to 10 to the financial statements

The financial reporting framework that has been applied in their preparation is IFRSs as adopted by the European Union and, as regards the Company 
financial statements, as applied in accordance with the provisions of the Gibraltar Companies Act 2014.

Overview of our audit approach

Risks of material misstatement

»  Regulatory and legal risks

»  Taxation

»  Revenue recognition

»  Classification and presentation of exceptional items within the income statement

»  Capitalisation of development costs

Audit scope

»  We performed an audit of the complete financial information of two components, one being  

a subsidiary in Israel and the other being the remainder of the Group.

»  The components where we performed full audit procedures accounted for the entirety  

of the Group’s revenue, profit before tax and total assets.

Materiality

»  Overall Group materiality of US$2.7 million, which represents 5% of profit before tax and 

exceptional items.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
66

INDEPENDENT  
AUDITORS’ REPORT

continued

Our assessment of risk of material misstatement and response to that risk
We identified the risks of material misstatement described below as those that had the greatest effect on our overall audit strategy, the allocation  
of resources in the audit and the direction of the efforts of the audit team. In addressing these risks, we have performed the procedures below which 
were designed in the context of the financial statements as a whole and, consequently, we do not express any opinion on these individual areas. 

Risk

Our response to the risk

What we concluded  
to the Audit Committee

Regulatory and legal risks

»  Given the industry and jurisdictions in which 

the Group operates, as described in the Principal 
Risks and Uncertainties on page 21, there is 
a risk that the Group will operate without an 
appropriate licence, have an existing licence 
adversely affected or be subject to other 
regulatory sanctions.

»  Judgement is also applied in estimating 

amounts payable to regulatory authorities in 
certain jurisdictions. This gives rise to a risk 
over the accuracy of accruals and disclosure 
of contingent liabilities. There is also a risk that 
management may influence these significant 
estimates and judgements in order to meet 
market expectations or bonus targets.

»  Refer to the Audit Committee Report (page 62); 
significant accounting policies (Note 2 on page 
79); and Note 26 to the Consolidated Financial 
Statements (page 107).

Taxation 

»  The Group recognised a taxation charge of 

US$3.0 million in 2015 (2014: US$11.0 million) 
and had income tax receivables of US$2.7 
million (2014: nil) and payables of US$2.8 million 
at 31 December 2015 (2014: US$4.6 million).

»  The Group operates in a number of countries, 

resulting in complexities in the payment of and 
accounting for tax. The Group faces a risk that 
given the international nature of its operations, 
material tax exposures may not be appropriately 
provided or disclosed in the financial 
statements.

»  Refer to the Audit Committee Report (page 62); 
significant accounting policies (Note 2 on page 
78); and Notes 8 and 14 to the Consolidated 
Financial Statements (pages 89 and 97).

Based on our audit procedures on the 
Group’s accounting conclusions in each  
of its major jurisdictions, we concluded  
that the accruals for amounts payable  
to regulatory authorities are conservative, 
within an acceptable range and that the 
disclosures in the financial statements  
were appropriate.

»  We understood the Group’s process and related 
controls over the identification and mitigation 
of regulatory and legal risks and the related 
accounting, and assessed whether the controls 
are designed effectively to achieve this.

»  We inquired of management and the Group’s 
legal advisers about any known instances 
of material breaches in regulatory or licence 
compliance that needed to be disclosed or 
required accruals to be recorded.

»  Based on the Group’s correspondence  

with regulators and any legal advice the Group 
has received, we understood management’s 
interpretation and application of relevant laws 
and regulations. With support from our VAT 
experts in respect of the uncertainties over 
EU VAT, we challenged the appropriateness of 
its assumptions and estimates in relation to 
accruals and contingent liabilities with reference 
to historical payments made by the Group and 
the period to which any accrued liabilities relate.

»  We discussed with management and its legal 
advisers, with support from our tax experts,  
how the Group manages and controls the 
companies in countries in which it operates.

We concluded that management’s 
judgements in relation to the taxation 
charge, provisions for taxation and the 
related disclosures were appropriate.

»  We obtained and read the results of the third 
party tax studies obtained by the Group and 
reviewed its correspondence with the relevant 
tax authorities, in order to support the tax 
position of the Group.

»  With support from our international tax  
experts we understood management’s 
interpretation and application of relevant  
tax law and challenged the appropriateness  
of its assumptions and estimates in relation  
to provisions and contingent liabilities.

»  We considered whether the Group’s disclosure  
of changes in tax estimates in Gibraltar were  
in accordance with IFRS requirements.

FINANCIAL STATEMENTS67

Risk

Our response to the risk

What we concluded  
to the Audit Committee

Revenue recognition 

»  The Group recognised revenue of US$462.1 
million in 2015 (2014: US$454.7 million).

»  The Group makes a number of judgements  

in recognising revenue, principally in respect  
of whether the Group is acting as a principal  
or an agent with its B2B customers and 
whether certain customer bonuses are treated 
as a deduction from revenue or as a cost. Any 
inappropriate judgements could result in a 
material misstatement of revenue and operating 
expenses. There is also a risk that management 
may influence the significant judgements  
in respect of revenue recognition in order  
to meet market expectations.

»  Refer to the significant accounting policies  
(Note 2 on page 78); and Note 3 to the 
Consolidated Financial Statements (page 84).

Classification and presentation of 
exceptional items within the income 
statement (new for our 2015 audit) 

»  We understood and tested the key application 
and manual controls over the Group’s principal 
gaming systems. We then applied IT-based 
auditing techniques to re-perform the 
reconciliation between the Group’s gaming 
revenue, cash and customer accounts.

»  We reviewed the Group’s contractual 

arrangements and how they operate in  
practice to check management’s judgement 
as to whether the Group was operating as a 
principal or an agent in its B2B contracts with 
customers, in the context of the guidance in 
IAS 18. We also challenged the treatment of 
certain customer bonuses by considering the 
customer’s contractual obligations in respect  
of these bonuses to provide marketing services.

»  We performed detailed substantive testing  
and cut-off procedures on a sample of  
revenue transactions.

»  The Group presented separately exceptional 
items of US$23.0 million (2014: nil), including 
exceptional acquisition costs and exceptional 
retroactive duties and associated charges.

»  We checked the appropriateness of the items 
classified as exceptional in the Group’s income 
statement in the context of the Group’s 
accounting policy and external guidance.

»  The Group classifies certain items in the income 
statement as exceptional, in order to assist users 
of the financial statements in understanding 
its underlying performance. The presentation 
of items as exceptional involves significant 
management judgement. There is a risk that 
management may influence the judgements in 
respect of the classification of exceptional items 
in order to meet market expectations or bonus 
targets.

»  Refer to the significant accounting policies (Note 
2 on page 80); and Note 5 to the Consolidated 
Financial Statements (page 86).

»  We considered whether the disclosures  

included in the Group’s financial statements 
were consistent with our findings from our  
audit work.

»  We considered whether any other items of 

income and expense in the Group’s consolidated 
income statement met the Group’s definition  
of exceptional items in its accounting policies.

»  We performed detailed transaction testing  

on a sample of exceptional items.

We concluded that the revenue recognised 
in the year, including in respect of its B2B 
contracts and the treatment of certain 
customer bonuses, is materially correct.

Based on our audit procedures, we 
concluded that the Group’s classification 
of certain acquisition costs and retroactive 
duties and associated charges as exceptional, 
together with the related disclosures,  
was appropriate.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    68

INDEPENDENT  
AUDITORS’ REPORT

continued

Risk

Our response to the risk

What we concluded  
to the Audit Committee

Capitalisation of development costs

»  The Group capitalised development costs of 
US$6.8 million in 2015 (2014: US$8.6 million) 
and had net capitalised development costs of 
US$26.5 million at 31 December 2015 (2014: 
US$27.6 million).

»  The capitalisation of costs associated with 

the development of the Group’s systems, in 
accordance with the criteria set out in IFRS, 
involves significant management judgement 
and is therefore an area of focus for our 
audit. There is a risk that costs are capitalised 
inappropriately, affecting the Group’s 
profitability. There is also a risk that management 
may influence the significant judgements in 
respect of the capitalisation of development 
costs in order to meet market expectations  
or bonus targets.

»  Refer to the significant accounting policies  
(Note 2 on page 79); and Note 11 to the 
Consolidated Financial Statements (page 92).

»  We understood and tested the process and  
key controls over the Group’s capitalisation  
of internal development costs, including its 
payroll and purchasing systems.

We concluded that the Group’s capitalisation 
of development costs during 2015 was 
appropriate and in accordance with IAS 38.

»  For development projects capitalised in the  
year, we challenged whether the Group met  
the conditions set out in IAS 38 for capitalisation  
and tested on a sample basis external supplier 
and internal payroll costs capitalised.

»  We considered the impact of the capitalisation 
of development costs in conjunction with 
our comparison of the Group’s results against 
analysts’ expectations and the Group’s budgets.

»  We compared the useful lives of capitalised 
development costs to the Group’s business  
plans for each development project and to 
historical experience of project lives in the  
online gaming industry.

»  We checked that where projects are not yet  

in use and no amortisation has been charged, 
they are still expected to be implemented and 
meet the conditions set out in IAS 38.

The above risk areas are consistent with those in the prior year other than as described below.

»  Impairment of assets was an area of focus for our 2014 audit. However, given the headroom in the Group’s impairment tests in 2014, auditing  
this area no longer constitutes a significant proportion of audit effort or audit strategy. The Group’s impairment testing is described in note 11  
to the consolidated financial statements on page 92.

»  The classification and presentation of exceptional items is a new area of focus for our 2015 audit. This reflects the exceptional items of  

US$23.0 million, including exceptional acquisition costs of US$14.6 million and exceptional retroactive duties and associated charges of  
US$8.4 million incurred in 2015, for which there were no comparable costs in 2014.

FINANCIAL STATEMENTS 
69

An overview of the scope of our audit
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for each entity 
within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into account size, risk profile, 
the organisation of the Group and effectiveness of group-wide controls, changes in the business environment and other factors such as recent 
internal audit results when assessing the level of work to be performed at each entity.

The Group operates from a small number of locations and as an online gaming operator the Group’s accounting is centrally managed. In assessing  
the risk of material misstatement to the Group financial statements, we determined that there were two components, one being a subsidiary in Israel 
and the other being the remainder of the Group.

We performed an audit of the complete financial information of both of these components (“full scope”). The components we audited therefore 
account for the entirety of the Group’s revenue, profit before tax and total assets. This is consistent with our approach in the prior year.

Involvement with component teams
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the components  
by us, as the Group audit team, or by component auditors from other EY global network firms operating under our instruction. The Israeli subsidiary 
was subject to a full scope audit by a component team in Israel and the remainder of the Group was audited directly, as a full scope audit, by the 
Group audit team. 

The Group audit team performed the majority of its audit fieldwork in Israel and Gibraltar, with visits to both locations at the planning, interim and 
year end phases of the audit.

During these visits the Group audit team attended audit planning and closing meetings, the Group’s Audit Committee meetings and conducted 
and reviewed audit work. For the Israeli subsidiary, in addition to the location visits the Group audit team interacted regularly during the various 
stages of the audit, reviewed key working papers, participated in the component team’s planning, including its discussion of fraud and error and 
were responsible for the scope and direction of the audit process. The allocation of responsibilities between the Group audit team and the Israeli 
component team was such that the audit work on each of the areas of risk described above was led by the Group audit team. This, together with  
the procedures performed at Group level, gave us appropriate evidence for our opinion on the Group financial statements.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit and in 
forming our audit opinion. 

Materiality
“The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic decisions  
of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.”

We determined materiality for the Group to be US$2.7 million (2014: US$3.4 million), which is approximately 5% (2014: 5%) of adjusted profit  
before tax. 

We believe that profit before tax, adjusted for the items described below, provides us with a consistent year on year basis for determining materiality 
and is the most relevant performance measure to the stakeholders of the Group The reduction from the prior year predominately reflects the effects 
of the Group’s payment of point of consumption tax in the UK from 1 December 2014 and EU VAT from 1 January 2015.

In calculating materiality, we excluded the effects of certain non-recurring items from profit before tax. For 2015, these related to the exceptional 
acquisition costs of US$17.5 million, exceptional acquisition income of US$8.8 million, exceptional finance expenses of US$5.9 million and exceptional 
retroactive duties and associated charges of US$8.4 million, as highlighted in Note 5 to the financial statements.

During the course of our audit, we reassessed initial materiality and made no changes to our assessment.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
70

INDEPENDENT  
AUDITORS’ REPORT

continued

Performance materiality
“The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality.”

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that performance 
materiality was 50% (2014: 50%) of our planning materiality, namely US$1.35 million (2014: US$1.70 million). We have set performance materiality at 
this percentage due to our past experience of the audit that indicates a higher risk of misstatements, both corrected and uncorrected.

Audit work at the Israeli subsidiary for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken based on 
a percentage of total performance materiality. The performance materiality set for that component is based on its relative scale and risk to the Group 
as a whole and our assessment of the risk of misstatement at that component. In the current year, the performance materiality allocated to the Israeli 
subsidiary was US$0.6 million (2014: US$0.7 million). The audit work on the remainder of the Group was undertaken using Group materiality. 

Reporting threshold
“An amount below which identified misstatements are considered as being clearly trivial.”

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of US$135,000 (2014: US$145,000), 
which is set at 5% of planning materiality, as well as differences below that threshold that, in our view warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other relevant 
qualitative considerations in forming our opinion.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance  
that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether the 
accounting policies are appropriate to the Group’s and the Company’s circumstances and have been consistently applied and adequately disclosed; 
the reasonableness of significant accounting estimates made by the Directors; and the overall presentation of the financial statements. In addition,  
we read all the financial and non-financial information in the Annual Report and Accounts to identify material inconsistencies with the audited 
financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge 
acquired by us in the course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider  
the implications for our report.

Respective responsibilities of Directors and auditors
As explained more fully in the Directors’ Statement of Responsibilities set out on page 39, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view. The Directors are also responsible for the preparation of the Directors’ 
Remuneration Report, which they have chosen to prepare, being under no obligation to do so under Gibraltar law, and the preparation of the 
Corporate Governance Statement and statement on going concern under the Listing Rules. Our responsibility is to audit and express an opinion  
on the financial statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those standards require  
us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report is made solely to the Company’s members, as a body, in accordance with the Gibraltar Companies Act 2014 and our engagement letter 
dated 30 November 2015. 

Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company 
and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Opinion on other matter prescribed by the Gibraltar Companies Act 2014
In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements and has been properly prepared in accordance with the Act.

FINANCIAL STATEMENTS71

Opinion on other matters as per the terms of our engagement with the Company 
In our opinion:

»  the information given in the Corporate Governance Statement with respect to internal control and risk management systems in relation  

to financial reporting processes and share capital structures is consistent with the financial statements; and

»  the section of the Directors’ Remuneration Report that is described as audited has been properly prepared in accordance with the basis  

of preparation described therein.

Matters on which we are required to report by exception

ISAs (UK and Ireland) 
reporting

We are required to report to you if, in our opinion, financial and non-financial 
information in the Annual Report and Accounts is: 

We have no exceptions  
to report.

»  materially inconsistent with the information in the audited financial 

statements; or 

»  apparently materially incorrect based on, or materially inconsistent with, our 
knowledge of the Group acquired in the course of performing our audit; or 

»  otherwise misleading. 

In particular, we are required to report whether we have identified any 
inconsistencies between our knowledge acquired in the course of performing 
the audit and the Directors’ statement that they consider the annual report and 
accounts taken as a whole is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the entity’s performance, 
business model and strategy; and whether the annual report appropriately 
addresses those matters that we communicated to the audit committee that  
we consider should have been disclosed.

Gibraltar Companies  
Act 2014 reporting

We are required to report to you if, in our opinion:

We have no exceptions  
to report.

»  the Company has not kept proper accounting records; or

»  we have not received all the information and explanations we require  

for our audit; or

»  there are material misstatements in the Directors’ Report based on  

our knowledge and understanding of the Company and its environment 
obtained in the course of the audit.

Listing Rules review 
requirements

We are required to review:

We have no exceptions  
to report.

»  the Directors’ statement in relation to going concern, set out on page 38,  

and longer-term viability, set out on page 27; and

»  the part of the Corporate Governance Statement relating to the Company’s 
compliance with the provisions of the UK Corporate Governance Code 
specified for our review.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    72

INDEPENDENT  
AUDITORS’ REPORT

continued

Statement on the Directors’ assessment of the principal risks that would threaten the solvency  
or liquidity of the entity

ISAs (UK and Ireland) 
reporting

We are required to give a statement as to whether we have anything material  
to add or to draw attention to in relation to:

We have nothing material to 
add or to draw attention to.

»  the Directors’ confirmation in the Annual Report and Accounts that they 

have carried out a robust assessment of the principal risks facing the entity, 
including those that would threaten its business model, future performance, 
solvency or liquidity;

»  the disclosures in the Annual Report and Accounts that describe those risks 

and explain how they are being managed or mitigated;

»  the Directors’ statement in the financial statements about whether they 

considered it appropriate to adopt the going concern basis of accounting in 
preparing them, and their identification of any material uncertainties to the 
entity’s ability to continue to do so over a period of at least twelve months 
from the date of approval of the financial statements; and

»  the Directors’ explanation in the Annual Report and Accounts as to how they 
have assessed the prospects of the entity, over what period they have done so 
and why they consider that period to be appropriate, and their statement as 
to whether they have a reasonable expectation that the entity will be able to 
continue in operation and meet its liabilities as they fall due over the period  
of their assessment, including any related disclosures drawing attention to  
any necessary qualifications or assumptions. 

Cameron Cartmell (Non-Statutory Auditor)  
Ernst & Young LLP  
London 
22 March 2016 

Jose Julio Pisharello (Statutory Auditor)
For and on behalf of EY Limited, Registered Auditors
Gibraltar
22 March 2016

FINANCIAL STATEMENTS 
 
CONSOLIDATED  
INCOME STATEMENT 
For the year ended 31 December 2015

Revenue 

Revenue (including EU VAT) 
EU VAT 

Operating expenses 
Gaming duties 
Research and development expenses 
Selling and marketing expenses 
Administrative expenses  
Exceptional acquisition costs 
Exceptional acquisition income 

Operating profit before exceptional acquisition costs,  
exceptional acquisition income, exceptional retroactive duties  
and associated charges and share benefit charge 
Exceptional acquisition costs 
Exceptional acquisition income 
Exceptional retroactive duties and associated charges 
Share benefit charge 

Operating profit 

Finance income 
Finance expenses 
Exceptional finance expenses 
Movement in contingent consideration 
Share of post-tax loss of equity accounted joint ventures and associates 

Profit before tax 
Taxation 

Profit after tax for the year attributable to equity holders of the parent 

Earnings per share 
Basic 
Diluted 

73

Note 

2015 
US$ million 

2014
US$ million

3 

3 
3 

4 

5 
5 

5 
5 
5 
21 

4 

7 
7 
5 

13 

8 

9

462.1 

472.3 
(10.2) 

(146.0) 
(58.4) 
(36.8) 
(138.9) 
(32.5) 
(17.5) 
8.8 

62.0 
(17.5) 
8.8 
(8.4) 
(4.1) 

40.8 

0.3 
(2.6) 
(5.9) 
— 
(0.1) 

32.5 
(3.0) 

29.5 

8.3¢ 
8.2¢ 

454.7

454.7
—

(149.3)
(15.8)
(40.7)
(133.8)
(35.1)
—
—

81.7
—
—
—
(1.7)

80.0

0.3
(4.8)
—
0.1
(7.7)

67.9
(11.0)

56.9

16.1¢
15.9¢

CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME
For the year ended 31 December 2015

Note 

2015 
US$ million 

2014
US$ million

Profit for the year 
Items that may be reclassified subsequently to profit or loss

Group share of equity injections by joint venture partner in equity accounted joint ventures 
Exchange differences on translation of foreign operations  
Items that will not be reclassified to profit or loss

Remeasurement of severance pay liability 

Total other comprehensive (expense)/income for the year 

13 

6 

Total comprehensive income for the year attributable to equity holders of the parent 

The notes on pages 77 to 107 form part of these consolidated financial statements.

29.5 

— 
(1.1) 

(1.1) 

(2.2) 

27.3 

56.9

3.8
(0.5)

(0.3)

3.0

59.9

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7474

CONSOLIDATED  
BALANCE SHEET
At 31 December 2015

Assets
Non-current assets 
Goodwill and other intangible assets 
Property, plant and equipment 
Investments 
Non-current receivables 
Deferred tax assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Income tax receivable 

Total assets 

Equity and liabilities 
Equity attributable to equity holders of the parent 
Share capital 
Share premium 
Retained earnings 

Total equity attributable to equity holders of the parent 

Liabilities
Current liabilities 
Trade and other payables 
Derivative financial instruments 
Income tax payable 
Customer deposits  
Share benefit charges – cash settled 

Non-current liabilities 
Deferred tax liabilities 

Total liabilities 

Total equity and liabilities 

Note 

2015 
US$ million 

2014
US$ million

11 
12 
13 
16 
14 

15 
16 

17 
17 

18 
24 

19 
21 

14 

157.3 
11.2 
1.6 
0.8 
1.2 

172.1 

178.6 
32.9 
2.7 

214.2 

386.3 

3.2 
2.2 
156.8 

162.2 

137.2 
— 
2.8 
82.4 
— 

222.4 

1.7 

224.1 

386.3 

157.2
15.5
0.2
0.7
0.5

174.1

163.1
30.0
—

193.1

367.2

3.2
1.3
180.6

185.1

104.1
2.5
4.6
67.5
3.4

182.1

—

182.1

367.2

The consolidated financial statements on pages 73 to 107 were approved and authorised for issue by the Board of Directors on 22 March 2016  
and were signed on its behalf by:

Itai Frieberger 
 Chief Executive Officer 

Aviad Kobrine
Chief Financial Officer

The notes on pages 77 to 107 form part of these consolidated financial statements.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY 
For the year ended 31 December 2015

75

Share 
capital 
US$ million 

Share 
premium 
US$ million 

Retained 
earnings 
US$ million 

Foreign
currency
translation
reserve 
US$ million 

Total
US$ million

Balance at 1 January 2014 

Profit after tax for the year attributable to equity holders of the parent 
Other comprehensive income for the year 

Total comprehensive income  
Dividend paid (note 10) 
Equity settled share benefit charges (note 21) 
Issue of shares to cover employee share schemes (note 17) 

Balance at 31 December 2014 

Profit after tax for the year attributable to equity holders of the parent 
Other comprehensive expense for the year 

Total comprehensive income  
Dividend paid (note 10) 
Equity settled share benefit charges (note 21) 
Issue of shares to cover employee share schemes (note 17) 

Balance at 31 December 2015 

3.2 

— 
— 

— 
— 
— 
— 

3.2 

— 
— 

— 
— 
— 
— 

3.2 

The following describes the nature and purpose of each reserve within equity. 

0.9 

— 
— 

— 
— 
— 
0.4 

1.3 

— 
— 

— 
— 
— 
0.9 

170.6 

56.9 
3.5 

60.4 
(51.2) 
1.3 
— 

181.1 

29.5 
(1.1) 

28.4 
(53.5) 
2.4 
— 

— 

— 
(0.5) 

(0.5) 
— 
— 
— 

(0.5) 

— 
(1.1) 

(1.1) 
— 
— 
— 

174.7

56.9
3.0

59.9
(51.2)
1.3
0.4

185.1

29.5
(2.2)

27.3
(53.5)
2.4
0.9

2.2 

158.4 

(1.6) 

162.2

Share capital – represents the nominal value of shares allotted, called-up and fully paid. 
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of comprehensive income and other 
transactions with equity holders. 
Foreign currency translation reserve – represents exchange differences arising from the translation of all Group entities that have functional currency 
different from US Dollars.

The notes on pages 77 to 107 form part of these consolidated financial statements.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
76 CONSOLIDATED STATEMENT  

OF CASH FLOWS
For the year ended 31 December 2015

Cash flows from operating activities 
Profit before tax 
Adjustments for:  
Depreciation 
Amortisation and impairment charges 
Interest income 
Interest expense 
Share of post- tax loss of equity accounted joint ventures and associates 
Movement in contingent consideration 
Share benefit charges 

(Increase) decrease in trade receivables 
(Increase) decrease in other accounts receivables 
Increase in customer deposits 
Decrease in foreign exchange derivatives 
Increase in trade and other payables 

Cash generated from operations 
Income tax paid 

Net cash generated from operating activities 

Cash flows from investing activities 
Consideration paid on acquisitions 
Acquisition of investment in equity accounted associates 
Acquisition of property, plant and equipment 
Decrease in short term investments 
Interest received 
Acquisition of intangible assets 
Internally generated intangible assets 

Net cash used in investing activities 

Cash flows from financing activities 
Issue of shares to cover employee share schemes 
Dividends paid 

Net cash used in financing activities 

Net increase in cash and cash equivalents 
Net foreign exchange difference  
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year1 

Note 

2015 
US$ million 

2014
US$ million

12 
11 
7 
7 
13 

21 

16 
16 
19 
7 
18 

13 
12 

7 
11 
11 

17 
10 

15 

15 

32.5 

8.9 
9.7 
(0.3) 
0.2 
0.1 
— 
4.1 

55.2 
(0.1) 
(1.6) 
12.9 
(2.5) 
27.1 

91.0 
(6.0) 

85.0 

— 
(1.5) 
(4.6) 
— 
0.3 
(3.0) 
(6.8) 

(15.6) 

0.9 
(53.5) 

(52.6) 

16.8 
(1.3) 
163.1 

178.6 

67.9

9.0
10.0
(0.3)
—
7.7
(0.1)
1.7

95.9
1.6
3.6
8.1
(1.7)
12.5

120.0
(8.1)

111.9

(0.3)
—
(5.5)
3.9
0.3
(2.9)
(8.6)

(13.1)

0.4
(51.2)

(50.8)

48.0
(0.7)
115.8

163.1

1.  Cash and cash equivalents includes restricted short-term deposits of US$3.3 million (2014: US$0.9 million) (see note 15).

The notes on pages 77 to 107 form part of these consolidated financial statements.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS

77

1 GENERAL INFORMATION
Company description and activities 
888 Holdings Public Limited Company (the ‘Company’) and its subsidiaries (together the ‘Group’) was founded in 1997 in the British Virgin Islands  
and since 17 December 2003 has been domiciled in Gibraltar (Company number 90099). On 4 October 2005, the Company listed on the London 
Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services over the internet, including 
Casino and games, Poker, Bingo and Emerging Offerings (mainly comprising 888’s Sportsbook), brand licensing revenue on third party platforms  
and Mytopia social games. These services are provided to end users (B2C) and to business partners through its business to business unit,  
Dragonfish (B2B). In addition, the Group provides payment services, customer support and online advertising.

Definitions 
In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Joint ventures and associates 

 888 Holdings Public Limited Company.
 888 Holdings Public Limited Company and its subsidiaries.
 Companies over which the Company has control (as defined in IFRS 10 – Consolidated Financial Statements) 
and whose accounts are consolidated with those of the Company.
 As defined in IAS 24 – Related Party Disclosures.
 As defined in IFRS 11 – Joint Arrangements and IAS 28 – Investments in Associates and Joint Ventures.

2 SIGNIFICANT ACCOUNTING POLICIES
The significant accounting policies applied in the preparation of the consolidated financial statements are as follows: 

Basis of preparation 
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards (IFRSs), 
including International Accounting Standards (IAS) and Interpretations adopted by the International Accounting Standards Board (IASB) and endorsed 
for use by companies listed on an EU regulated market. The consolidated financial statements have been prepared on a historical cost basis, except for 
available for sale investments and derivative financial instruments, which have been measured at fair value.

The consolidated financial statements are presented in US Dollars (US$ million) because that is the currency the Group primarily operates in. 

The consolidated financial statements comply with the Gibraltar Companies Act 2014. 

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied consistently in these 
consolidated financial statements, with the exception of the amendments to accounting standards adopted during 2015. In addition, due to changes 
in the VAT rules the revenue recognition policy was expanded and to allow for a better reflection of the underlying performance of the Group an 
exceptional items policy was adopted. These are described in more detail below.

The following amendments to IAS, issued by the IASB, have been adopted by the Group during the year with no significant impact on its consolidated 
results or financial position:

»  Amendments to IAS 19 – Defined Benefit Plans: Employee Contributions (effective for annual periods beginning on or after 1 July 2014). The 

amendments clarify the accounting for contributions from employees or third parties when accounting for defined benefit plans. As the Group’s 
defined benefit plan does not have any such contributions, the amendments had no impact on the Group.

»  Annual Improvements 2010-2012 Cycle. This includes minor amendments to IFRS 2 – Share-based Payment, IFRS 3 – Business Combinations,  

IFRS 8 – Operating Segments, IAS 16 – Property, Plant and Equipment, IAS 24 – Related Party Disclosures and IAS 38 – Intangible Assets.  
None of these improvements had an impact on the Group.

»  Annual Improvements 2011-2013 Cycle. This includes minor amendments to IFRS 3 – Business Combinations, IFRS 13 – Fair Value Measurement  

and IAS 40 – Investment Property. None of these improvements had an impact on the Group.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    78

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued
The following standards, interpretations and amendments issued by the IASB have not been adopted by the Group as they were not effective  
for the year. The Group is currently assessing the impact these standards and amendments will have on the presentation of, and recognition in,  
its consolidated results in future periods:

»  Amendments to IAS 1 – Disclosure Initiative (effective for accounting periods beginning on or after 1 January 2016).

»  Amendments to IAS 16 and IAS 38 – Clarification of Acceptable Methods of Depreciation and Amortisation (effective for accounting periods 

beginning on or after 1 January 2016).

»  Amendments to IAS 16 and IAS 41 – Agriculture: Bearer Plants (effective for accounting periods beginning on or after 1 January 2016).

»  Amendments to IAS 27 – Equity Method in Separate Financial Statements (effective for accounting periods beginning on or after 1 January 2016).

»  Amendments to IFRS 10, IFRS 12 and IAS 28 – Investment Entities: Applying the Consolidation Exception (effective for accounting periods 

beginning on or after 1 January 2016).

»  Amendments to IFRS 11 – Accounting for Acquisitions of Interests in Joint Operations (effective for accounting periods beginning on or after  

1 January 2016).

»  IFRS 14 – Regulatory Deferral Accounts (effective for accounting periods beginning on or after 1 January 2016).

»  Annual Improvements 2012-2014 Cycle (effective for accounting periods beginning on or after 1 January 2016), including minor amendments  

to IFRS 5 – Non-Current Assets Held for Sale and Discontinued Operations, IFRS 7 – Financial Instruments: Disclosures, IAS 19 – Employee Benefits 
and IAS 34 – Interim Financial Reporting. 

»  IFRS 9 – Financial Instruments (effective for accounting periods beginning on or after 1 January 2018). 

»  IFRS 15 – Revenue from Contracts with Customers (effective for accounting periods beginning on or after 1 January 2018).

»  IFRS 16 – Leases (effective for accounting periods beginning on or after 1 January 2019).

»  Amendments to IFRS 10 and IAS 28 – Sale or Contribution of Assets between an Investor and its Associate or Joint Venture (in December 2015,  
the IASB postponed the effective date of this amendment indefinitely pending the outcome of its research project on the equity method  
of accounting).

Critical accounting estimates and judgments
The preparation of consolidated financial statements under IFRS requires the Group to make estimates and judgments that affect the application of 
policies and reported amounts. Estimates and judgments are continually evaluated and are based on historical experience and other factors including 
expectations of future events that are believed to be reasonable under the circumstances. Actual results may differ from these estimates. 

Included in this note are accounting policies which cover areas that the Directors consider require estimates and assumptions which have a significant 
risk of causing a material adjustment to the carrying amount of assets and liabilities in the future. These policies together with references to the related 
notes to the financial statements, which include further commentary on the nature of the estimates and judgments made, can be found below: 

Revenue
The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to business partners through its 
business to business unit. In making these judgements the Group considers, by examining each contract with its business partners, which party has the 
primary responsibility for providing the services and is exposed to the majority of the risks and rewards associated with providing the services, as well as 
if it has latitude in establishing prices, either directly or indirectly. This is described in further detail in the revenue accounting policy set out below.

Taxation
Due to the international nature of the Group and the complexity of tax legislation in the jurisdictions in which it operates, the Group applies 
judgement in estimating the likely outcome of tax matters and the resultant provision for income taxes. However, in 2015 the Group has reached 
agreement on a number of tax matters with tax authorities in the key jurisdictions from which it operates, materially reducing the level of judgement 
to be made in preparing the financial statements. The Group believes that its accruals for tax liabilities are appropriate.

Impairment of goodwill and other intangible assets
Determining whether goodwill is impaired requires an estimation of the value in use of the cash-generating units to which the goodwill has  
been allocated. The value in use calculation requires the entity to estimate the future cash flows expected to arise from the cash-generating unit  
and a suitable discount rate in order to calculate present value. For further information see note 11. 

FINANCIAL STATEMENTS 
79

2 SIGNIFICANT ACCOUNTING POLICIES continued
Internally generated intangible assets
Costs relating to internally generated intangible assets, are capitalised if the criteria for recognition as assets are met. The initial capitalisation of costs 
is based on management’s judgment that technological and economic feasibility criteria are met. In making this judgement, management considers 
the progress made in each development project and its latest forecasts for each project. Other expenditure is charged to the consolidated income 
statement in the year in which the expenditure is incurred. Following initial recognition, intangible assets are carried at cost less any accumulated 
amortisation and any accumulated impairment losses. For further information see note 11. 

Investment in equity accounted joint ventures and associates
The Group’s share of results of joint ventures and associates is included in the consolidated income statement using the equity method of accounting. 
Investments in joint ventures and associates are carried in the consolidated balance sheet at cost plus post-acquisition changes in the Group’s share of 
net assets of the entity less any impairment in value. If the Group’s share of losses in the joint ventures and associates equals or exceeds its investment 
in the joint ventures or associates, the Group does not recognise further losses. 

The Group also applies judgement in determining the appropriate accounting treatment for its share of equity contributions made by its joint venture 
partners. For further information see note 13. 

Contingent liabilities and regulatory matters
The Group makes a number of judgements in respect of the accounting for and disclosure of expenses and contingent liabilities for regulatory 
matters, including gaming duties. These are described in further detail in note 26.

Basis of consolidation
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are companies controlled by 888 
Holdings Public Limited Company. Control exists where the Company has power over an entity; exposure, or rights, to variable returns from its 
involvement with an entity; and the ability to use its power over an entity to affect the amount of its returns. Subsidiaries are consolidated from the 
date the parent gained control until such time as control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method of accounting. On the date 
of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values and any excess of the fair value of the consideration over  
the fair values of the identifiable net assets acquired is recognised as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using consistent accounting policies. 

Revenue 
From 1 January 2015 the Group is subject to VAT on some of its gaming services in certain EU Member States. The Group has updated its accounting 
policy for revenue to reflect that revenue is recorded after deducting this VAT (EU VAT).

Revenue is recognised provided that it is probable that economic benefits will flow to the Group and the revenue can be reliably measured.  
Revenue is recognised in the accounting periods in which the transactions occurred after deduction of certain promotional bonuses granted to 
customers and EU VAT, and after adding the management fees and charges applied to customer accounts, and is measured at the fair value of the 
consideration received or receivable. 

Revenue consists of income from online activities and income generated from foreign exchange commissions on customer deposit and withdrawals 
and account fees, which is allocated to each reporting segment. 

Revenue from online activities comprises:

Casino and Bingo
Casino and Bingo online gaming revenue is represented by the difference between the amounts of bets placed by customers less amounts won, 
adjusted for the fair value of certain promotional bonuses granted to customers and the value of loyalty points accrued.

Poker 
Poker online gaming revenue represents the commission charged from each poker hand in ring games and entry fees for participation in Poker 
tournaments less the fair value of certain promotional bonuses and the value of loyalty points accrued. In Poker tournaments entry fee revenue  
is recognised when the tournament has concluded. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
80

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued
Emerging Offerings 
Revenue from Emerging Offerings is mainly comprised of Sportsbook, Social games and brand licensing on third party platforms.

»  Sportsbook online gaming revenue comprises bets placed less payouts to customers, adjusted for the fair value of open betting positions.

»  Social games revenue comprises the Group’s share from the sale of virtual goods to customers playing the Group’s games. 

»  Revenue derived from brand licensing on third party platforms represents the Group’s net revenue share from that activity.

B2B 
For services provided to business partners through its business to business unit, the Group considers whether for each customer it is acting  
as a principal or as an agent by considering which party has the primary responsibility for providing the services and is exposed to the majority  
of the risks and rewards associated with providing the services, as well as if it has latitude in establishing prices, either directly or indirectly.

»  Where the Group is considered to be the principal, income is recognised as the gross revenue generated from use of the Group’s platform  

in online gaming activities with the partners’ share of the revenue charged to operating expenses. 

»  In other cases income is recognised as the Group share of the net revenue generated from use of the Group’s platform.

»  B2B also includes fees from the provision of certain gaming related services to partners.

»  Customer advances received are treated as deferred income within current liabilities and released as they are earned.

Operating expenses
Operating expenses consists primarily of staff costs, payment service providers’ commissions, chargebacks, commission and royalties payable to third 
parties, all of which are recognised on an accruals basis, and depreciation and amortisation.

Administrative expenses
Administrative expenses consist primarily of staff costs and corporate professional expenses, both of which are recognised on an accruals basis.

Exceptional items
The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a better reflection of the underlying 
performance of the Group. The Group considers any non-recurring items of income and expense for classification as exceptional by virtue of their 
nature and size. The item classified as exceptional are described in further detail in note 5.

Foreign currency 
Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant company are translated into that 
functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are translated using exchange rates prevailing  
at the dates of the transactions. Exchange rate differences on foreign currency transactions are included in financial income or financial expenses  
in the consolidated income statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US Dollars are translated into the presentation 
currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the consolidated statement of comprehensive 
income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

(ii)  income and expenses for each income statement are translated at an average exchange rate (unless this average is not a reasonable 

approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are translated at the 
dates of the transactions).

FINANCIAL STATEMENTS81

2 SIGNIFICANT ACCOUNTING POLICIES continued
Taxation 
The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its tax base. They 
are accounted for using the balance sheet liability method. Recognition of deferred tax assets is restricted to those instances where it is probable that 
taxable profits will be available against which the difference can be utilised. Such assets and liabilities are not recognised if the temporary differences 
arise from goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects 
neither the taxable profit nor the accounting profit. The amount of the asset or liability is determined using tax rates that have been enacted or 
substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/assets are settled/recovered.

Intangible assets 
Acquired intangible assets 
Intangible assets acquired separately consist mainly of software licences and domain names are capitalised at cost. Those acquired as part of  
a business combination are recognised separately from goodwill if the fair value can be measured reliably. These intangible assets are amortised  
over the useful life of the assets, which for software licences is between one and five years and for domain names is five years. 

Internally generated intangible assets 
Expenditure incurred on development activities of gaming platform is capitalised only when the expenditure will lead to new or substantially 
improved products or processes, the products or processes are technically and commercially feasible and the Group has sufficient resources  
to complete development. All other development expenditure is expensed. Subsequent expenditure on intangible assets is capitalised only  
where it clearly increases the economic benefits to be derived from the asset to which it relates. The Group estimates the useful life of these assets  
as between three and five years, except for certain licence costs which are amortised over either the life of the licence, or up to 20 years, whichever  
is the shorter period.

Goodwill and business combinations
Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest in the fair value of the 
identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value of any assets transferred, liabilities assumed  
and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated income statement and not 
subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, 
the excess is credited in full to the consolidated income statement on the acquisition. Changes in the fair value of the contingent consideration are 
charged or credited to the consolidated income statement. In addition, the direct costs of acquisition are charged immediately to the consolidated 
income statement.

Property, plant and equipment 
Property, plant and equipment is stated at historic cost less accumulated depreciation. Assets are assessed at each balance sheet date for indicators  
of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less their estimated residual 
values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment 
Office furniture and equipment 
Motor vehicles 
Leasehold improvements 

33%
7-15%
15%
Over the shorter of the term of the lease or useful lives

Impairment of non-financial assets 
Impairment tests on goodwill are undertaken annually on 31 December, and where applicable an impairment loss is recognised immediately in the 
consolidated income statement. Other non-financial assets are subject to impairment tests whenever events or changes in circumstances indicate 
that their carrying amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (being the higher of value  
in use and fair value less costs to sell), the asset is written down accordingly through the consolidated income statement. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the asset’s cash generating 
unit (i.e. the smallest group of assets to which the asset belongs for which there are separately identifiable and largely independent cash inflows). 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
82

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued
Investment in equity accounted joint ventures and associates
Joint ventures are those entities over whose activities the Group has joint control, established by contractual agreement and requiring unanimous 
consent for strategic financial and operating decisions. 

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the financial and 
operational policies but does not have control or joint control over those policies.

Joint ventures and associates are accounted for using the equity method and are recognised initially at cost. The Group’s share of post-acquisition 
profits and losses is recognised in the consolidated income statement, except that losses in excess of the Group’s investment in the joint ventures  
and associates are not recognised unless there is an obligation to make good those losses.

Profits and losses arising on transactions between the Group and its joint ventures or associates are recognised only to the extent of unrelated  
investors’ interests in the joint ventures and associates. The investor’s share in the profits and losses of the investment resulting from these transactions 
is eliminated against the carrying value of the investment.

Any premium paid above the fair value of the Group’s share of the identifiable assets, liabilities and contingent liabilities acquired is capitalised and 
included in the carrying amount of the investment. Where there is objective evidence that the investment has been impaired the carrying amount  
of the investment is tested for impairment in the same way as other non-financial assets, and any charge or reversal of previous impairments is taken  
to the consolidated income statement.

Where amounts paid for an investment in joint venture and associates are in excess of the Group’s share of the fair value of net assets acquired,  
the excess is recognised as negative goodwill and released to the consolidated income statement immediately.

The Group’s share of additional equity contributions from other joint venture partners is taken to the consolidated statement of comprehensive income.

Trade receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise amounts due from credit 
card companies and from e-payment companies. An estimate for doubtful debts is made when collection of the full amount is no longer probable. 
Bad debts are written off when there is objective evidence that the full amount may not be collected. 

Fair value measurement
The Group measures certain financial instruments, including derivatives and available for sale investments, at fair value at each balance sheet date.  
The fair value related disclosures are included in notes 24 and 25. Fair value is the price that would be received or paid in an orderly transaction 
between market participants at a particular date, either in the principal market for the asset or liability or, in the absence of a principal market,  
in the most advantageous market for that asset or liability accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair value, 
maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 

Derivative financial instruments
The Group enters into contracts for derivative financial instruments such as forward currency contracts to hedge operational risks associated with 
foreign exchange rates. Such derivative financial instruments are measured at fair value under IAS 39 and are carried in the consolidated balance sheet 
as assets when the fair value is positive and as liabilities when the fair value is negative. Any gains or losses arising from changes in the fair values  
of derivatives are recorded immediately in the consolidated income statement.

The fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value. The inputs are categorised into three 
levels, with the highest level (level 1) given to inputs for which there are unadjusted quoted prices in active markets for identical assets or liabilities 
and the lowest level (level 3) given to unobservable inputs. Level 2 inputs are directly or indirectly observable inputs other than quoted prices. 

Cash and cash equivalents 
Cash comprises cash in hand and balances with banks. Cash equivalents are short-term, highly liquid investments that are readily convertible  
to known amounts of cash. They include short-term deposits originally purchased with maturities of three months or less. 

Equity 
Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs. 

Trade and other payables 
Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

FINANCIAL STATEMENTS 
 
83

2 SIGNIFICANT ACCOUNTING POLICIES continued
Liabilities to customers 
Liabilities to customers comprise the amounts that are credited to customers’ bankroll (the Group’s electronic ‘wallet’), including provision  
for bonuses granted by the Group, less management fees and charges applied to customer accounts, along with full progressive provision  
for jackpots. These amounts are repayable in accordance with the applicable terms and conditions.

Leases 
Leases are classified as finance leases wherever the terms of the lease transfer substantially all the risks and rewards of ownership to the Group.  
All other leases are classified as operating leases and rentals payable are charged to the consolidated income statement on a straight-line basis  
over the term of the lease. 

Provisions 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which it is probable that  
it will result in an outflow of economic benefits that can be reasonably estimated. 

Dividends 
Dividends are recognised when they become legally payable. In the case of interim dividends to equity Shareholders, this is when declared  
by the Board of Directors. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

Share benefit charges 
Equity-settled
Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the consolidated income 
statement over the vesting period with a corresponding increase in equity, is measured with reference to the fair value at the date of grant. Market 
performance conditions are taken into account in determining the fair value at the date of grant. Non-market performance conditions, including 
service conditions, are taken into account by adjusting the number of instruments expected to vest at each balance sheet date so that, ultimately,  
the cumulative amount recognised over the vesting period is based on the number of instruments that eventually vest. 

Cash-settled
For transactions treated as cash-settled share benefit charges, the Company recognises an expense in the consolidated income statement and  
a corresponding liability as the employees render services. 

Until the liability is settled, the Company measures the fair value of the liability at each reporting date and at the date of settlement, with any  
changes in fair value charged or credited to the consolidated income statement. 

Severance pay schemes
Severance pay scheme surpluses and deficits are measured as:

»  the fair value of plan assets at the reporting date; less

»  plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available for the appropriate 

government bonds that have maturity dates appropriate to the terms of the liabilities; plus

»  unrecognised past service costs.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme liabilities due to changes 
in assumptions or experience within the scheme and any differences between the interest income and the actual return on assets, are recognised  
in the consolidated statement of comprehensive income in the period in which they arise.

Financial guarantee contracts
Where the Group or Company enters into financial guarantee contracts these are classified as financial liabilities and measured at fair value,  
by estimating the probability of the guarantees being called upon and the related cash outflows from the Group or Company.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
84

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

3 SEGMENT INFORMATION
Segmental results are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief operating 
decision maker has been identified as the management team comprising mainly the Chief Executive Officer and the Chief Financial Officer.  
The operating segments identified are: 

»  B2C (Business to Customer): including Casino and games, Poker, Bingo and Emerging Offering; and

»  B2B (Business to Business): offering Total Gaming Services under the Dragonfish trading brand. Dragonfish offers to its business partners use  

of technology, software, operations, E-payments and advanced marketing services, through the provision of offline/online marketing, management 
of affiliates, SEO, CRM and business analytics. 

There has been no aggregation of these two operating segments for reporting purposes. The management team continues to assess the 
performance of operating segments based on revenue and segment profit, being revenue net of chargebacks, payment service providers’ 
commissions, gaming duties, royalties payable to third parties, selling and marketing expenses. 

B2C 

B2B 

 Consolidated

Casino 

Poker 

Bingo 

Emerging
offerings 

Total B2C

2015 

Segment revenue 

US$ million  US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

230.6 

86.7 

44.0 

41.3 

402.6 

59.5 

462.1

Segment revenue (including EU VAT) 
EU VAT1 

238.7 
(8.1) 

88.5  
(1.8) 

44.0 
— 

41.3 
— 

Segment result2 

Unallocated corporate expenses3 

Operating profit 
Finance income 
Finance expenses 
Exceptional finance expenses 
Share of post-tax loss of equity accounted joint ventures and associates 
Taxation 

Profit after tax for the year 

Assets
Unallocated corporate assets 

Total assets 

Liabilities
Segment liabilities  
Unallocated corporate liabilities 

Total liabilities 

412.5 
(9.9) 

182.2 

59.8 
(0.3) 

32.4 

68.6 

13.8 

472.3
(10.2)

214.6

(173.8)

40.8
0.3
(2.6)
(5.9)
(0.1)
(3.0)

29.5

386.3

386.3

82.4
141.7

224.1

1  From 1 January 2015 the Group is subject to VAT on some of its gaming services in certain EU Member States. This VAT, which is a deduction from revenue, has been presented 

separately to allow for comparability with 2014.

2  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, EU VAT, royalties payable to third parties, selling and marketing expenses.
3 

Including staff costs, corporate professional expenses, other administrative expenses, exceptional acquisition costs, depreciation, amortisation, share benefit charges  
and exceptional retroactive duties and associated charges. 

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
85

B2C 

B2B 

  Consolidated

Casino 
US$ million 

Poker 
US$ million 

Bingo 
US$ million 

Emerging
offerings 
US$ million 

Total B2C
US$ million 

US$ million 

US$ million

220.6 

93.7 

46.6 

29.9 

390.8 

211.0 

63.9 

38.7 

2014 

Segment revenue 

Segment result1  

454.7

249.7

(169.7)

80.0
0.3
(4.8)
0.1
(7.7)
(11.0)

56.9

367.2

367.2

67.5
114.6

182.1

Unallocated corporate expenses2 

Operating profit 
Finance income 
Finance expenses 
Movement in contingent consideration 
Share of post-tax loss of equity accounted joint ventures 
Taxation 

Profit after tax for the year 

Assets
Unallocated corporate assets 

Total assets 

Liabilities
Segment liabilities  
Unallocated corporate liabilities 

Total liabilities 

59.4 

8.1 

1.  Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties, selling and marketing expenses.
2.  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges.

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and liabilities relate jointly to all 
segments. These amounts are not discretely analysed between the two operating segments as any allocation would be arbitrary.

Geographical information 
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations within which the Group 
operates. This information is outlined below: 

Revenue by geographical market (based on location of customer)

UK 
Europe (excluding UK) 
Americas  
Rest of world 

Total revenue 

2015 
US$ million 

2014
US$ million

212.7 
178.4 
48.5 
22.5 

462.1 

201.6
170.1
55.2
27.8

454.7

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

3 SEGMENT INFORMATION continued
Non-current assets by geographical location

Gibraltar 
Rest of world 

Total non-current assets by geographical location1 

1  Excludes deferred tax assets of US$1.2 million (2014: US$0.5 million)

4 OPERATING PROFIT

Operating profit is stated after charging:
Staff costs (including Executive Directors) 
Fees payable to EY Limited, Ernst & Young LLP and its affiliates:
  Statutory audit of the consolidated financial statements 
  Other statutory audits 
  Other assurance services 
  Corporate finance services (see note 5) 
Gaming duties1 
Depreciation (within operating expenses) 
Amortisation (within operating expenses) 
Impairment charges (within operating expenses) 
Chargebacks 
Payment of service providers’ commissions 

Carrying amount of  
non-current assets by location

2015 
US$ million 

2014
US$ million

144.9 
26.0 

170.9 

161.0
12.6

173.6

2015 
US$ million 

2014
US$ million

102.2 

110.1

0.3 
0.1 
0.1 
3.3 
58.4 
8.9 
9.7 
— 
3.2 
21.2 

0.3
0.1
0.1
—
15.8
9.0
8.3
1.7
2.7
22.3

1  Gaming duties includes Point of Consumption tax in the UK of US$29.7 million (2014: US$2.1 million) reflecting the implementation of this tax from 1 December 2014 and 

exceptional retroactive duties and associated charges of US$8.4 million (2014: nil) in respect of gaming taxes relating to activity in prior years in Austria and Romania (see note 5).

5 EXCEPTIONAL ITEMS
The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a better reflection of the underlying 
performance of the Group. The Group considers any non-recurring items of income and expense for classification as exceptional by virtue of their 
nature and size.

Exceptional acquisition costs: Legal and professional costs1 
Exceptional acquisition income: Reimbursement of acquisition costs2 
Exceptional finance costs3 

Total exceptional acquisition costs 
Exceptional retroactive duties and associated charges  
(included within gaming duties in the consolidated income statement)4 

Total exceptional costs 

2015 
US$ million 

2014
US$ million

17.5 
(8.8) 
5.9 

14.6 

8.4 

23.0 

—
—
—

—

—

—

1  During 2015 the Group incurred legal and professional costs of US$17.5 million associated with the proposed acquisition of bwin.party digital entertainment plc.
2  Following the termination of the proposed acquisition described above, the Group received reimbursement income of US$8.8 million from bwin.party digital entertainment plc,  

in line with its contractual agreement.

3  The Group incurred finance costs of US$5.9 million in connection with the proposed acquisition described above. The costs represent fair value movements on derivatives  

entered into to hedge the currency exposure associated with the transaction.

4  Exceptional retroactive duties and associated charges of US$8.4 million (2014: nil) in respect of gaming taxes relating to activity in prior years in Austria and Romania.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6 EMPLOYEE BENEFITS
Staff costs, including Executive Directors’ remuneration, comprises the following elements:

Wages and salaries 
Social security 
Pension and severance pay scheme costs 

Staff costs capitalised in respect of internally generated intangible assets 

87

2015 
US$ million 

2014
US$ million

96.8 
4.7 
6.6 

108.1 
(5.9) 

102.2 

105.3
4.5
7.0

116.8
(6.7)

110.1

In the consolidated income statement total staff costs, excluding share benefit charges of US$4.1 million (2014: US$1.7 million), are included within 
the following expenditure categories:

Operating expenses 
Research and development expenses 
Administrative expenses 

The average number of employees by category was as follows:

Operations 
Research and development 
Administration 

2015 
US$ million 

2014
US$ million

53.8 
28.7 
19.7 

102.2 

58.4
29.6
22.1

110.1

2015 
Number 

2014
Number

800 
377 
122 

1,299 

822
354
120

1,296

At 31 December 2015 the Group employed 1,318 (2014: 1,306) staff.

Severance pay scheme – Israel 
The Group’s employees in Israel are eligible to receive certain benefits from the Group in specific circumstances on leaving the Group. As such  
the Group operates a defined benefit severance pay plan which requires contributions to be made to separately administrated funds. 

The current service cost and the present value of the defined benefit obligation are measured using the projected unit credit method, according  
to IAS 19 – Employee Benefits (Revised).

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
88

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

6 EMPLOYEE BENEFITS continued
The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Severance pay scheme liability (within trade and other payables on the consolidated balance sheet) 
Current service costs (within operating expenses in the consolidated income statement) 
Current service costs (within research and development expenses in the consolidated income statement) 
Current service costs (within administrative expenses in the consolidated income statement) 

Remeasurement of severance pay scheme liability  
(included as an expense in the consolidated statement of comprehensive income) 

Movement in severance pay scheme liability:

Severance pay scheme assets 

At beginning of year 
Interest income 
Contributions by the Group 
Benefits paid 
Return on assets less interest income already recorded 
Exchange differences 

At end of year 

Severance pay plan liabilities 

At beginning of year 
Interest expense 
Current service costs 
Benefits paid 
Actuarial loss on past experience 
Actuarial loss on changes in demographic assumptions 
Actuarial loss (gain) on changes in financial assumptions 
Exchange differences 

At end of year 

2015 
US$ million 

2014
US$ million

2.5 
1.7 
1.7 
0.6 

1.1 

1.2
1.7
1.7
0.6

0.3

2015 
US$ million 

2014
US$ million

14.6 
0.5 
3.8 
(2.6) 
(0.3) 
— 

16.0 

14.1
0.5
4.1
(2.7)
0.3
(1.7)

14.6

2015 
US$ million 

2014
US$ million

15.8 
0.5 
4.0 
(2.6) 
— 
— 
0.8 
— 

18.5 

Employees can determine individually into which type of investment their share of the plan assets are invested, therefore the Group is unable  
to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2016 is US$4.2 million.

The main actuarial assumptions used in determining the fair value of the Group’s severance pay plan are shown below:

Discount rate (nominal) 
Estimated increase in employee benefits costs 
Voluntary termination rate 
Inflation rates based on Israeli bonds 

2015 
% 

4.58 
5.12 
75 
1.67 

15.3
0.5
4.0
(2.8)
0.4
0.4
(0.2)
(1.8)

15.8

2014
%

3.10
2.47
75
1.87

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
89

2015 
US$ million 

2014
US$ million

0.3 

0.3 

0.3

0.3

2015 
US$ million 

2014
US$ million

0.2 
0.1 
2.3 

2.6 

—
2.8
2.0

4.8

2015 
US$ million 

2014
US$ million

1.3 
4.6 
(3.9) 

2.0 

1.0 

3.0 

5.6
5.2
(0.5)

10.3

0.7

11.0

2015 
US$ million 

2014
US$ million

32.5 
3.3 
3.1 
— 
(0.1) 
2.4 
(2.9) 
(2.8) 

3.0 

67.9
6.8
4.1
1.3
—
1.4
(2.1)
(0.5)

11.0

7 FINANCE INCOME AND FINANCE EXPENSES
Finance income:

Interest income 

Finance income 

Finance expenses:

Interest expense 
Fair value movements on foreign exchange derivatives 
Foreign exchange losses 

Finance expenses 

Details of the exceptional finance expenses are included in note 5.

8 TAXATION 
Corporate taxes

Current taxation
Gibraltar taxation 
Other jurisdictions taxation 
Adjustments in respect of prior years 

Deferred taxation
Origination and reversal of temporary differences 

Taxation expense 

The taxation expense for the year differs from the standard Gibraltar rate of tax. The differences are explained below:

Profit before taxation 
Standard tax rate in Gibraltar (2015:10%, 2014: 10%) 
Higher effective tax rate on other jurisdictions 
Losses carried forward 
Utilisation of previously unrecognised tax losses 
Expenses not allowed for taxation 
Non-taxable income 
Adjustments to prior years’ tax charges 

Total tax charge for the year 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
90

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

8 TAXATION continued
Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries of operation. Set out below  
are details in respect of the significant jurisdictions where the Group operates and the factors that influenced the current and deferred taxation  
in those jurisdictions:

Gibraltar
Gibraltar companies are subject to a corporate tax rate of 10%. During the year, the Group changed certain elements of its tax calculation  
in Gibraltar, which have been agreed with the tax authorities. These changes reduced current taxation in 2015 and resulted in adjustments  
in respect of prior years.

Israel
The domestic corporate tax rate in Israel in 2015 is 26.5% (2014: 26.5%), although from 1 January 2016 the rate has been reduced to 25%.  
The Company’s Israeli subsidiary has concluded an assessment agreement with respect to all tax years up to and including 2013. In addition, the 
subsidiary has entered into certain transfer pricing agreements with the Israeli Income Tax Commissioner as regards 2014-2015. This agreement 
resulted in adjustments in respect of prior years. The current tax charge has reduced in the current year as a result of non-recurring taxable foreign 
exchange gains in 2014.

UK
The Group’s subsidiary in the UK paid corporate tax at the applicable rate of 20.25% (2014: 21.5%) and will pay corporate tax at a rate of 20% for 2016. 
During the year, the UK government announced and substantively enacted a further reduction in the UK corporation tax rate to 19% (from April 2017) 
and to 18% (from April 2020).

9 EARNINGS PER SHARE
Basic earnings per share 
Basic earnings per share (EPS) has been calculated by dividing the profit attributable to ordinary shareholders by the weighted average number  
of shares in issue during the year. 

Diluted earnings per share 
In accordance with IAS 33 – Earnings per Share, the weighted average number of shares for diluted earnings per share takes into account  
all potentially dilutive equity instruments granted, which are not included in the number of shares for basic earnings per share. Certain equity 
instruments have been excluded from the calculation of diluted EPS as their conditions of being issued were not deemed to satisfy the performance 
conditions at the end of the performance period or it will not be advantageous for holders to exercise them into shares, in the case of options.  
The number of equity instruments included in the diluted EPS calculation consist of 3,423,108 Ordinary Shares (2014: 3,100,238) and 158,484  
market – value options (2014: 122,228).

The number of equity instruments excluded from the diluted EPS calculation is 3,051,243 (2014: 3,153,810).

Profit for the period attributable to equity holders of the parent (US$ million) 
Weighted average number of Ordinary Shares in issue 
Effect of dilutive Ordinary Shares and Share options 
Weighted average number of dilutive Ordinary Shares 

Basic earnings per share 
Diluted earnings per share 

2015 

2014

29.5 
356,129,113 
3,581,592 
359,710,705 

56.9
353,515,738
3,222,466
356,738,204

8.3¢ 
8.2¢ 

16.1¢
15.9¢

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
91

9 EARNINGS PER SHARE continued
Adjusted earnings per share
The Directors believe that EPS excluding exceptional items, share benefit charges, movement in contingent consideration, impairment charges  
and share of post-tax loss of equity accounted joint ventures and associates (“Adjusted EPS”) better reflects the underlying performance of the 
business and assists in providing a clearer view of the performance of the Group.

Reconciliation of profit to profit excluding exceptional items, share benefit charges, movement in contingent consideration, impairment charges  
and share of post-tax loss of equity accounted joint ventures and associates (“Adjusted profit”): 

Profit for the period attributable to equity holders of the parent 
Exceptional items (see note 5) 
Share benefit charges (see note 21) 
Movement in contingent consideration 
Impairment charges (see note 11) 
Share of post-tax loss of equity accounted joint ventures and associates (see note 13) 

Adjusted profit  

Weighted average number of Ordinary Shares in issue 
Weighted average number of dilutive Ordinary Shares 

Adjusted basic earnings per share  
Adjusted diluted earnings per share  

10 DIVIDENDS

Dividends paid 

2015 
US$ million 

2014
US$ million

29.5 
23.0 
4.1 
— 
— 
0.1 

56.7 

56.9
—
1.7
(0.1)
1.7
7.7

67.9

356,129,113 
359,710,705 

353,515,738
356,738,204

15.9¢ 
15.8¢ 

19.2¢
19.0¢

2015 
US$ million 

2014
US$ million

53.5 

51.2

An interim dividend of 3.5¢ per share was paid on 30 September 2015 (US$12.5 million). The Board of Directors will recommend to the shareholders  
a final dividend in respect of the year ended 31 December 2015 comprising 4.0¢ per share, and an additional one-off dividend of 8.0¢ per share, both 
of which will be recognised in the 2016 financial statements once approved.

In 2014 an interim dividend of 3.5¢ per share was paid on 1 October 2014 (US$12.4 million) and a final dividend of 11.5¢ per share was paid  
on 15 May 2015 (US$41.0 million).

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

11 GOODWILL AND OTHER INTANGIBLE ASSETS

Cost or valuation
At 1 January 2014 
Additions 

At 31 December 2014 

Additions 

At 31 December 2015 

Amortisation and impairments:
At 1 January 2014 
Amortisation charge for the year 
Impairment charge 

At 31 December 2014 

Amortisation charge for the year  
At 31 December 2015 

Carrying amounts
At 31 December 2015 

At 31 December 2014 

At 1 January 2014 

Analysis of goodwill by cash generating units:

Acquired 
intangible 
assets 
US$ million 

Internally
generated
intangible
assets 
US$ million 

Total
US$ million

Goodwill 
US$ million 

146.1 
— 

146.1 

— 

146.1 

20.7 
— 
— 

20.7 

— 
20.7 

125.4 

125.4 

125.4 

11.6 
2.9 

14.5 

3.0 

17.5 

9.5 
0.8 
— 

10.3 

1.8 
12.1 

5.4 

4.2 

2.1 

43.4 
8.6 

52.0 

6.8 

58.8 

15.2 
7.5 
1.7 

24.4 

7.9 
32.3 

26.5 

27.6 

28.2 

201.1
11.5

212.6

9.8

222.4

45.4
8.3
1.7

55.4

9.7
65.1

157.3

157.2

155.7

Bingo online 
business 
US$ million 

Other  
US$ million  

Total
goodwill
US$ million

Carrying value at 31 December 2014 and 31 December 2015  

125.1 

0.3 

125.4

Impairment
In accordance with IAS 36 and the Group’s stated accounting policy an impairment test is carried out annually, at 31 December, on the carrying 
amounts of goodwill and a review for indicators of impairment is carried out for other non-current assets. Where an impairment test was carried out,  
the carrying value is compared to the recoverable amount of the asset or the cash generating unit. In each case, the recoverable amount was the value 
in use of the assets, which was determined by discounting the future cash flows of the relevant asset or cash generating unit to their present value.

Goodwill – Bingo online business 
Goodwill and intangible assets associated with the Bingo online business unit arose following the acquisition of the Bingo online business of 
Globalcom Limited during 2007 and the acquisition of the Wink Bingo business in 2009. The income streams generated from the Bingo online 
business, comprising the B2C Bingo cash generating unit and the B2B cash generating unit, have been considered together as the risks and rewards 
associated with those income streams are deemed to be sufficiently similar.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
93

11 GOODWILL AND OTHER INTANGIBLE ASSETS continued
Key assumptions and inputs used 
Cash flow projections have been prepared for a five year period, following which a long term growth rate has been assumed. Underlying growth 
rates, as shown in the table below, have been applied to revenue and are based on past experience, including the positive results in 2015 and 2014 
and projections of future changes in the online gaming market. Key assumptions in preparing these cash flow projections include moderate growth 
in revenue, a stable level of costs per customer acquisition and the expectation that the Group will continue to operate and be subject to the same 
gaming duties in its core jurisdictions.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group’s specific Weighted Average Cost of Capital, adjusted  
for tax, which is considered to be appropriate for the online Bingo cash generating units.

Pre-tax  
discount rate 
applied1 

Underlying 
growth rate 
year1  

Underlying 
growth rate 
years 2-5 

Long-term 
growth rate 
year 6+ 

Operating 
expenses2 
increase 
years 1-5 

Operating
expenses2
increase 
year 6+

At 31 December 2015 
At 31 December 2014 

9% 
9% 

4% 
2% 

2% 
1% 

1% 
1% 

4% 
2% 

1%
1%

1  The pre-tax discount rate is recalculated every year by taking into account prevailing risk free rates, equity risk premium and company beta and having regard to external data 

commenting upon the Weighted Average Cost of Capital applied to the Group. 

2  Operating expenses exclude marketing costs which are included in the projections as a fixed percentage of revenues.

The Directors have concluded that there are no reasonably possible changes to key assumptions that would lead to impairment in the Bingo goodwill 
and intangible assets.

Licences
No impairment tests were considered to be required at 31 December 2015 and the carrying value of licences is considered to be appropriate. 

Other intangible assets 
No impairment tests were considered to be required at 31 December 2015 and the carrying value of other intangible assets is considered to be 
appropriate.

In prior year the Group performed an impairment review on certain development projects that were abandoned as they were no longer expected  
to generate revenues. The review resulted in an impairment of US$1.7 million, as indicated in the table above.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
94

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

12 PROPERTY, PLANT AND EQUIPMENT

Cost
At 1 January 2014 
Additions 
Disposals 

At 31 December 2014 
Additions 
Disposals 

At 31 December 2015 

Accumulated depreciation
At 1 January 2014 
Charge for the year 
Disposals 

At 31 December 2014 
Charge for the year 
Disposals 

At 31 December 2015 

Carrying amounts
At 31 December 2015 

At 31 December 2014 

At 1 January 2014 

  Office furniture,
  equipment and 
IT equipment  motor vehicles 
US$ million 

US$ million 

Leasehold
improvements 
US$ million 

Total
US$ million

58.7 
4.6 
(0.3) 

63.0 
3.8 
(17.6) 

49.2 

44.6 
7.6 
(0.3) 

51.9 
7.4 
(17.6) 

41.7 

7.5 

11.1 

14.1 

3.5 
0.1 
(0.1) 

3.5 
0.6 
— 

4.1 

2.5 
0.2 
— 

2.7 
0.3 
— 

3.0 

1.1 

0.8 

1.0 

13.8 
0.8 
— 

14.6 
0.2 
— 

14.8 

9.8 
1.2 
— 

11.0 
1.2 
— 

12.2 

2.6 

3.6 

4.0 

76.0
5.5
(0.4)

81.1
4.6
(17.6)

68.1

56.9
9.0
(0.3)

65.6
8.9
(17.6)

56.9

11.2

15.5

19.1

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated depreciation of US$17.6 million were written 
off in 2015.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
95

13 INVESTMENT IN EQUITY ACCOUNTED JOINT VENTURES AND ASSOCIATES
The following entities meet the definition of joint ventures and associates and have been equity accounted in the consolidated financial statements:

Name 

AAPN Holdings LLC 
AGN LLC 
AAPN New Jersey LLC 
Come2Play Limited 

Effective 
interest 
Country of  31 December 
2015 

incorporation 

Effective
interest
31 December
2014

USA 
USA 
USA 
Israel 

47% 
47% 
47% 
20% 

47%
47%
47%
—

Relationship 

Joint venture 
Joint venture 
Joint venture 
Associate 

A reconciliation of the movements in the Group’s interest in equity accounted joint ventures and associates is shown below:

At 1 January 2014 
Group share of equity injections by joint venture partner in equity accounted joint venture 
Share of post-tax loss of equity accounted joint ventures 

At 31 December 2014 
Acquisitions 
Share of post-tax loss of equity accounted joint ventures and associates 

At 31 December 2015 

Joint ventures 
US$ million 

Associates
US$ million

3.9 
3.8 
(7.7) 

— 
— 
— 

— 

—
—
—

—
1.5
(0.1)

1.4

US joint ventures
In 2013 the Group entered into a joint venture agreement (JVA) with Avenue OLG Entertainment LLC (Avenue) and other minority shareholders  
to form AAPN Holdings LLC (AAPN), under which the Group has a 47% interest in AAPN. AAPN has a 100% owned subsidiary, AAPN New Jersey LLC 
(AAPN NJ), which has a B2C gaming offering in New Jersey.

The Group’s share of equity injections by its joint venture partners during 2014, which amounted to US$3.8 million, was accounted for through  
the consolidated statement of comprehensive income.

As at 31 December 2015, AGN LLC (AGN), the entity which contracted with a Las Vegas casino licensee in connection with the operation of a B2C 
gaming offering in Nevada, remained 100% owned by the Group. However, the Group considers that due to the manner in which AGN is operated 
under the contractual arrangements in the JVA, it is regarded as a joint venture. The Group also has an irrevocable commitment to contribute its 
ownership of AGN to AAPN for no consideration upon fulfilment of certain conditions.

On this basis the three entities AAPN, AAPN NJ and AGN have been equity accounted for, reflecting the Group’s effective 47% interest in their 
aggregated results and assets.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

13 INVESTMENT IN EQUITY ACCOUNTED JOINT VENTURES AND ASSOCIATES continued
Amounts relating to the joint ventures and the Group’s share of net assets and post-tax losses of the joint ventures are as follows:

Net assets of US joint ventures

Non-current assets 
Current assets 
Current liabilities 

Net assets of joint ventures 

Assets attributed to class B holders 

Net assets of joint ventures attributed to the Group 

Group effective interest in joint ventures 

Group share of net assets of joint ventures 

Income statement of US joint ventures
Income 
Expenses 

Post tax loss of joint ventures 

Expenses attributed to class B holders 

Total post tax loss of joint ventures attributed to the Group   

Group effective interest in joint ventures 

Group share of post tax loss of joint ventures1 

2015 
US$ million 

2014
US$ million

4.7 
12.9 
(1.9) 

15.7 

(15.7) 

— 

47% 

— 

3.8 
(8.7) 

(4.9) 

(2.0) 

(6.9) 

47% 

(3.2) 

5.3
17.0
(1.7)

20.6

(20.6)

—

47%

—

2.3
(18.0)

(15.7)

(0.7)

(16.4)

47%

(7.7)

1  The Group’s share of post tax loss of joint ventures during 2014 amounted to US$7.7 million. As at 31 December 2014 the Group’s investment in the US joint ventures had reduced 
to nil due to the US joint ventures’ cumulative losses exceeding the Group’s investment. In 2015 the US joint ventures incurred further losses and, as a result, the Group’s investment 
remained at nil. As the Group’s investment remained at nil, the Group did not recognise the losses of US$3.2 million in its consolidated income statement in 2015.

Associates
On 15 April 2015 the Group acquired 20% of the Ordinary Shares of Come2Play Limited for a cash payment of US$1.5 million. Further disclosures have 
not been provided as the investment is not material to the Group.

Other investments 
The Group holds available for sale investments of US$0.2 million at 31 December 2015 (31 December 2014: US$0.2 million).

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
97

14 DEFERRED TAXES
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for income tax purposes. The Group’s deferred tax assets and liabilities resulting from temporary differences, some  
of which are expected to be settled on a net basis, are as follows: 

Deferred tax assets
Accrued severance pay 
Share benefit charges 
Vacation pay accrual 
Derivative financial instruments 

Deferred tax liabilities
Property, plant and equipment 
Intangible assets 

2015 
US$ million 

2014
US$ million

0.5 
0.1 
0.6 
— 

1.2 

1.0 
(2.7) 

(1.7) 

(0.5) 

0.4
0.1
0.5
0.3

1.3

0.9
(1.7)

(0.8)

0.5

The Group has tax losses at 31 December 2015 of US$1.8 million (2014: US$1.8 million) that are available indefinitely for offset against future taxable 
profits of the companies in which the losses arose. Deferred tax assets have not been recognised in respect of these losses as there is insufficient 
certainty that there will be suitable taxable profits against which these losses can be offset.

15 CASH AND CASH EQUIVALENTS 

Cash and short-term deposits 
Customer funds 
Restricted short-term deposits 

2015 
US$ million 

2014
US$ million

92.9 
82.4 
3.3 

178.6 

94.7
67.5
0.9

163.1

Customer funds represent bank deposits matched by liabilities to customers and progressive prize pools of an equal value (see note 19). Restricted 
short-term deposits represent amounts held by banks primarily to support guarantees in respect of regulated markets licence requirements.

16 TRADE AND OTHER RECEIVABLES

Trade receivables 
Other receivables and prepayments 

Current trade and other receivables 
Non-current other receivables and prepayments 

2015 
US$ million 

2014
US$ million

18.6 
14.3 

32.9 
0.8 

33.7 

19.0
11.0

30.0
0.7

30.7

The carrying value of trade receivables and other receivables approximates to their fair value as the credit risk has been addressed as part of 
impairment provisioning and, due to the short-term nature of the receivables they are not subject to ongoing fluctuations in market rates.  
Note 24 provides credit risk disclosures on trade and other receivables.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
98

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

17 SHARE CAPITAL 
Share capital comprises the following:

Authorised

  31 December 
2015 
Number 

31 December  31 December 
2015 
US$ million 

2014 
Number 

31 December
2014
US$ million

Ordinary Shares of £0.005 each  

  1,026,387,500 

426,387,500 

8.1 

3.9

At the Extraordinary General Meeting of the members of 888 Holdings plc held on 29 September 2015, the members approved a resolution pursuant 
to which the authorised share capital of the Company was increased from its previous limit of £2,131,937.50 divided into 426,387,500 Ordinary Shares 
of £0.005 each to £5,131,937.50 divided into 1,026,387,500 Ordinary Shares of £0.005 each.

Ordinary Shares of £0.005 each at beginning of year 
Issue of Ordinary Shares of £0.005 each 

Ordinary Shares of £0.005 each at end of year 

Allotted, called up and fully paid

  31 December 
2015 
Number 

31 December  31 December 
2015 
US$ million 

2014 
Number 

31 December
2014
US$ million

354,436,608 
2,644,675 

351,977,275 
2,459,333 

357,081,283 

354,436,608 

3.2 
— 

3.2 

3.2
—

3.2

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group’s employee share option plan (see note 21) during 
2015 and 2014:

During 2015, the Company issued 2,644,675 shares (2014: 2,459,333) out of which 458,256 shares (2014: 239,693) were issued in respect of employees’ 
exercising market value options giving rise to an increase in share premium of US$0.9 million (2014: US$0.4 million).

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share capital of the Group 
amounts to US$3.2 million (2014: US$3.2 million) and is split into 357,081,283 (2014: 354,436,608) Ordinary Shares. The share capital in UK sterling (GBP) 
is £1.8 million (2014: £1.8 million). 

18 TRADE AND OTHER PAYABLES

Trade payables 
Other payables, accrued expenses and deferred income 

2015 
US$ million 

2014
US$ million

29.7 
107.5 

137.2 

29.9
74.2

104.1

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these balances. The increase in other 
payables, accrued expenses and deferred income during the year mainly relates to accruals for gaming duties for the new regulated markets in the 
UK, Romania and Denmark and EU VAT in certain EU Member States.

19 LIABILITIES TO CUSTOMERS AND PROGRESSIVE PRIZE POOLS

Liabilities to customers 
Progressive prize pools 

2015 
US$ million 

2014
US$ million

76.1 
6.3 

82.4 

58.0
9.5

67.5

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
99

20 INVESTMENTS IN SIGNIFICANT SUBSIDIARIES
The consolidated financial statements include the following principal subsidiaries of 888 Holdings plc:

Name

VHL Financing Limited

Cassava Enterprises (Gibraltar) Limited

Virtual Digital Services Limited

Brigend Limited

Fordart Limited

888 UK Limited

Virtual Marketing Services Italia Limited*

888 Spain Public Limited Company

888 US Limited

888 Atlantic Limited

888 Liberty Limited

888 Romania Limited

888 (Ireland) Limited

888 Denmark Limited

New Wave Virtual Ventures Limited

Gisland Limited

Virtual IP Assets Limited

Virtual Marketing Services  
(Gibraltar) Limited

Virtual Marketing Services (UK) Limited

888 US Services Inc.

Dixie Operations Limited

Random Logic Limited

Sparkware Technologies SRL

Virtual Internet Services Limited

888 US Inc.

Virtual Marketing Services (Ireland) Limited

Percentage of 
equity interest 
2015 
%

Percentage of 
equity interest 
2014 
%

Country of 
incorporation

Nature of business 

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

BVI

Gibraltar

UK

New Jersey, 
USA

Antigua

Israel

Romania

Gibraltar

Delaware, 
USA

Ireland

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

— Holding company

100

Holder of gaming licences in Gibraltar

— Holder of gaming licences in Gibraltar  

for European markets which are not locally 
regulated

100

100

100

100

100

100

100

100

Bingo business operator

B2B business operator (except Bingo)

Holder of UK remote gaming licence

Holder of Italian online gaming licence

Holder of Spanish online gaming licence

Holder of Interactive Gaming Service Provider  
and Manufacturer licence in the state of 
Nevada

Holder of Transactional Waiver  
pending application for full licensing in the 
state of New Jersey

Holder of Gaming Vendor License in the state 
of Delaware

— Holder of Romanian online gaming licence  

— Holder of Irish online gaming licence  

— Holder of Danish online gaming licence

100

100

100

100

100

100

100

100

100

100

100

Development of social games – Mytopia

Payment transmission

Holder of group IP assets

Marketing acquisition

Advertising services

Provider of US-based services for US 
operations

Customer call center operator

Research, development and marketing 
support

Software development

Data hosting and development services

Holder of US Joint Venture

— Payment transmission and social gaming

*  Virtual Marketing Services Italia Limited (formerly Virtual Marketing Services Italia Srl) was redomiciled from Italy to Gibraltar on 24 August 2015.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    100

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

21 SHARE BENEFIT CHARGES 
Equity-settled share benefit charges
The Company had two equity-settled employee share incentive plans during 2015 – the 888 All-Employee Plan, which expired according to its terms 
in August 2015, and the 888 Long-term Incentive Plan 2015 which was adopted at the Extraordinary General Meeting on 29 September 2015. The 
888 Long-term Incentive Plan 2015 is open to employees (including Executive Directors) and full-time consultants of the Group, at the discretion of 
the Remuneration Committee. Awards under this scheme will vest in installments over a fixed period of at least three years subject to the relevant 
individuals remaining in service. Certain of these awards are subject to additional performance conditions imposed by the Remuneration Committee 
at the dates of grant, further details of which are given in the Directors’ Remuneration Report on page 50.

Details of equity settled shares and share options granted as part of the 888 All-Employee Plan and the 888 Long-Term Incentive Plan are  
set out below:

Share options granted

Outstanding at the beginning of the year 
Market value options lapsed during the year 
Market value options exercised during the year 
Outstanding at the end of the year1,2,3 

2015 

2014

Weighted  
average  
  exercise price 

£1.48 
£1.75 
£1.28 
£1.35 

Weighted
average
exercise price 

£ 1.44 
£ 1.51 
£ 1.10 
£ 1.48 

Number 

2,136,633 
(770,153) 
(458,256) 
908,224 

Number

2,560,600
(184,274)
(239,693)
2,136,633

1.  Of the total number of options outstanding at 31 December 2015 908,224 had vested and were exercisable (2014: 2,136,633).
2.  The range of exercise prices for options outstanding at 31 December 2015 is £1.02-£1.80 (2014: £1.02-£1.80).
3.  The weighted average remaining contractual life at the year-end was 2.26 years (2014: 2.44 years) 

Ordinary Shares granted (without performance conditions)

Outstanding at the beginning of the year 
Shares granted during the year 
Shares issued during the year 

Outstanding at the end of the year 
Averaged remaining life until vesting 

Shares are granted at a nominal exercise price. 

Ordinary shares granted (subject to performance conditions)

Outstanding at the beginning of the year 
Shares granted during the year 
Lapsed future vesting shares 
Shares issued during the year 

Outstanding at the end of the year 
Averaged remaining life until vesting 

2015 
Number 

738,746 
1,320,000 
(731,263) 

1,327,483 
2.63 years 

2014
Number

1,495,484
—
(756,738)

738,746
0.40 years

2015 
Number 

3,496,205 
3,367,724 
(134,810) 
(1,455,156) 

5,273,963 
2.00 years 

2014
Number

3,949,488
1,039,223
(29,604)
(1,462,902)

3,496,205
1.16 years

Of these grants, 50% of each are dependent on an EPS growth target, and 50% on total shareholder return (TSR) compared to a peer group of 
companies. Further details of performance conditions that have to be satisfied on these awards are set out in the Directors’ remuneration report  
on page 50. The EPS growth target is taken into account when determining the number of shares expected to vest at each reporting date, and  
the TSR target is taken into account when calculating the fair value of the share grant.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101

21 SHARE BENEFIT CHARGES continued
Valuation information – shares granted under TSR condition

Shares granted during the year: 

Share pricing model used 
Determined fair value 
Number of shares granted 
Average risk-free interest rate 
Average standard deviation  
Average standard deviation of peer group 

Valuation information – shares granted

2015 

2014

  Monte Carlo  Monte Carlo
£0.92
519,612
1.18%
45%
32%

£1.06 
1,683,862 
1.18% 
45% 
32% 

2015 

2014

Without 

With 
  performance   performance 
conditions 

conditions 

Without 
performance 
conditions 

With
performance
conditions

Weighted average share price at grant date 
Weighted average share price at issue of shares 

£1.63 
£1.64 

£1.63 
£1.56 

— 
£1.32 

£1.54
£1.31

Ordinary shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date, which the Group 
considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily relating to non-receipt of dividends,  
are considered to have an immaterial effect on the share option charge.

In accordance with IFRSs a charge to the consolidated income statement in respect of any shares or options granted under the above schemes  
is recognised and spread over the vesting period of the shares or options based on the fair value of the shares or options at the grant date, adjusted 
for changes in vesting conditions at each balance sheet date. These charges have no cash impact. 

Cash-settled share-based payment
On 27 March 2012, the Company awarded its Chief Executive Officer (now the Chairman) a cash-settled share-based award (“Phantom Award”).  
The Phantom Award vested on 27 March 2015 as all vesting requirements were fulfilled.

Under the terms of the Phantom Award, the amount payable was calculated on an incremental basis, based on the average share price over a period 
of 20 dealing days prior to the vesting date (£1.56), resulting in an entitlement of £3.3 million (US$4.8 million).

Valuation information
As there are no outstanding cash-settled share-based payment awards at 31 December 2015, no amounts have been recorded in the consolidated 
balance sheet at that date. The cash-settled liability recognised at 31 December 2014 amounted to US$3.4 million based on valuation assumptions  
as follows:

Option pricing model used 
Share price at 31 December 
Remaining life until vesting 
Risk-free interest rate 
Standard deviation 

Share benefit charges

Equity-settled 
Equity-settled charge for the year 

Cash-settled
Charges in respect of the Phantom Award 

Total share benefit charges 

2014

  Monte Carlo
£1.39
0.24 years
0.14%
27.30%

2015 
US$ million 

2014
US$ million

2.4 

1.7 

4.1 

1.3

0.4

1.7

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
102

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

22 RELATED PARTY TRANSACTIONS
The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their share benefit charges, 
are set out below:

Short-term benefits  
Post-employment benefits 
Share benefit charges – equity-settled 
Share benefit charges – cash-settled 

2015 
US$ million 

2014
US$ million

3.9 
0.1 
1.8 
1.7 

7.5 

3.4 
0.1
0.4
0.4

4.3

Further details on Directors’ remuneration are given in the Directors’ Remuneration Report on pages 46 to 60.

US joint ventures
During 2015 the Group charged the US joint ventures for reimbursement of costs of US$1.8 million (2014: US$6.1 million), of which the outstanding 
balance at 31 December 2015 is US$0.2 million (2014: US$0.3 million). 

Investment in associates
During 2015 the Group charged its associate for the Group share of the net revenue of US$1.5 million (2014: nil), of which the outstanding balance  
at 31 December 2015 is US$1.0 million (2014: nil).

23 COMMITMENTS 
Lease commitments 
Future minimum lease commitments under operating leases on properties occupied by the Group at the year end are as follows: 

Leases expiring 

Within one year 
Between two and five years 

2015 
US$ million 

2014
US$ million

3.7 
1.3 

5.0 

3.7
4.7

8.4

The expense relating to operating leases recorded in the consolidated income statement in the year was US$4.5 million (2014: US$4.3 million).

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
103

24 FINANCIAL RISK MANAGEMENT 
The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and procedures for managing these risks 
are set by the Board following recommendations from the Chief Financial Officer. The Board reviews the effectiveness of these procedures and,  
if required, approves specific policies and procedures in order to mitigate these risks.

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

»  Cash and cash equivalents;

»  Restricted cash;

»  Trade and other receivables;

»  Trade and other payables;

»  Liabilities to customers;

»  Available for sale financial investments 

Detailed analysis of these financial instruments is as follows:

Financial assets 

Trade and other receivables 
Cash and cash equivalents 
Available for sale investment 

2015 
US$ million 

2014
US$ million

29.7 
178.6 
0.2 

208.5 

26.3
163.1
0.2

189.6

In accordance with IAS 39, all financial assets are classified as loans and receivables except for available-for-sale investments, which are classified as 
available for sale assets.

Financial liabilities 

Trade and other payables 
Derivative financial instruments 
Customer deposits 

  31 December 
2015 
US$ million 

31 December
2014
US$ million

124.9 
— 
82.4 

207.3 

92.5
2.5
67.5

162.5

In accordance with IAS 39, all financial liabilities are held at amortised cost except for the derivative financial instruments, which are recognised  
at fair value through profit and loss.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
104

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

24 FINANCIAL RISK MANAGEMENT continued
Capital
The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the Group is maximising 
shareholders’ value, which, from the capital perspective, is achieved by maintaining the capital structure most suited to the Group’s size, strategy,  
and underlying business risk. Other than disclosed elsewhere in note 25, there are no demands or restrictions on the Group’s capital. 

The main financial risk areas are as follows: 

Credit risk
Trade receivables
The Group’s credit risk is primarily attributable to trade receivables, most of which are due from the Group’s payment service providers (PSP).  
These are third party companies that facilitate deposits and withdrawals of funds to and from customers’ virtual wallets with the Group. These are 
mainly intermediaries that transact on behalf of credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces this credit risk by: 

»  Monitoring balances with PSPs on a regular basis.

»  Arranging for the shortest possible cash settlement intervals.

»  Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.

»  Ensuring a new PSP is only contracted following various due diligence and “Know Your Customer” procedures.

»  Ensuring policies are in place to reduce dependency on any specific PSP and as a limit any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good credit quality and there  
is a low level of potential bad debt amounting to US$0.5 million arising from a PSP failing to discharge its obligation (2014: US$0.5 million). This has 
been charged to the consolidated income statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (“chargebacks”) or any other funding 
method they have used in respect of the services provided by the Group. Customers may fail to fulfil their obligation to pay, which will result in funds 
not being collected. These chargebacks and uncollected deposits, when occurring, will be deducted at source by the PSPs from any amount due to 
the Group. As such the Group provides for these eventualities by way of an impairment provision based on analysis of past transactions. This provision 
is set off against trade receivables and at 31 December 2015 was US$1.3 million (2014: US$1.2 million). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following prevention and verification 
procedures using internally-developed bespoke systems integrated with commercially-available third party measures. 

Cash and cash equivalents 
The Group controls its cash position from its Gibraltar headquarters. Subsidiaries in its other main locations maintain minimal cash balances as 
required for their operations. Cash settlement proceeds from PSPs, as described above, are paid into bank accounts controlled by the Treasury 
function in Gibraltar. 

The Group holds its funds with highly reputable financial institutions and will not hold funds with financial institutions with a low credit rating.  
The Group maintains its cash reserves in highly liquid deposits and regularly monitors interest rates in order to maximise yield.

Customer funds
Customer funds are matched by customer liabilities and progressive prize pools of an equal value. 

Restricted short-term deposits
Short-term deposits held by banks primarily to support guarantees in respect of regulated markets licence requirements.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totaling US$208.5 million (2014: US$189.6 million).

FINANCIAL STATEMENTS 
105

24 FINANCIAL RISK MANAGEMENT continued
Liquidity risk 
Liquidity risk exists where the Group might encounter difficulties in meeting its financial obligations as they become due. The Group monitors  
its liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its obligations. 

The following table details the contractual maturity analysis of the Group’s financial liabilities:

  On demand 
US$ million 

In 3 months 
US$ million 

6.6 
82.4 

89.0 

83.6 
— 

83.6 

On demand 
US$ million 

In 3 months 
US$ million 

9.7 
— 
67.5 

77.2 

71.6 
0.7 
—  

72.3 

2015

Between 
3 months 
and 1 year 
US$ million 

34.7 
— 

34.7 

2014

Between 
3 months 
and 1 year 
US$ million 

11.2 
1.8 
 –  

13.0 

More than
1 year 
US$ million 

Total
US$ million

— 
— 

— 

124.9
82.4

207.3

More than
1 year 
US$ million 

Total
US$ million

— 
— 
— 

— 

92.5
2.5
67.5

162.5

Trade and other payables1 
Customer deposits 

1.  Excludes deferred income.

Trade and other payables1 
Derivative financial instruments 
Customer deposits 

1.  Excludes deferred income. 

Market risk
Currency risk 
The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

»  Mismatches between customer deposits, which are predominantly denominated in US$, and the net receipts from customers, which are settled  

in the currency of the customer’s choice and of which Pounds Sterling (GBP) and Euros (EUR) are the most significant.

»  Mismatches between reported revenue, which is mainly generated in US Dollars (USD) (the Group’s functional and reporting currency),  

and a significant portion of deposits settled in local currencies. 

»  Expenses, the majority of which are denominated in foreign currencies including Pounds Sterling (GBP), Euros (EUR) and New Israeli Shekels (ILS).

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure is kept to an acceptable 
level. This includes the use of foreign exchange forward contracts designed to fix the economic impact of known liabilities.

At 31 December 2015 the Group does not have any open foreign exchange forward contracts.

At 31 December 2014 the Group had open foreign exchange forward contracts between New Israeli Shekels and US Dollars with a principal  
amount of US$91 million, in respect of 2015 operational costs incurred in New Israeli Shekels. The fair value of these forward contracts was a liability  
of US$2.5 million, which was settled during 2015.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
106

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS
continued

24 FINANCIAL RISK MANAGEMENT continued
The tables below detail the monetary assets and liabilities by currency:

Cash and cash equivalents 
Trade and other receivables 
Available for sale investments 

Monetary assets 

Trade and other payables 
Customer deposits 

Monetary liabilities 

Net financial position 

Cash and cash equivalents 
Trade and other receivables  
Available for sale investments 

Monetary assets 

Trade and other payables 
Derivative financial instruments 
Customer deposits 

Monetary liabilities 

Net financial position 

GBP 
US$ million 

EUR 
US$ million 

ILS 
US$ million 

USD 
US$ million 

Other 
US$ million 

Total
US$ million

2015

 56.1  
13.6 
— 

69.7 

(40.8) 
(22.9) 

 (63.7) 

6.0 

 33.8  
8.4 
— 

42.2 

(28.2) 
(9.4) 

 (37.6) 

4.6 

 61.5  
4.1 
0.2 

65.8 

(30.9) 
(49.3) 

 (80.2) 

(14.4) 

 20.6  
0.3 
— 

20.9 

(23.2) 
— 

 (23.2) 

(2.3) 

2014

 6.6  
3.3 
— 

9.9 

(1.8) 
(0.8) 

 (2.6) 

7.3 

178.6
29.7
0.2

208.5

(124.9)
(82.4)

(207.3)

1.2

GBP 
US$ million 

EUR 
US$ million 

ILS 
US$ million 

USD 
US$ million 

Other 
US$ million 

Total
US$ million

 19.1  
 12.8  
 –  

 31.9  

 (31.5) 
— 
(13.5) 

 (45.0) 

 (13.1) 

 15.6  
 5.1  
 –  

 20.7  

 (12.9) 
— 
(5.2) 

 (18.1) 

 2.6  

 22.6  
 0.4  
 –  

 23.0 

 (22.9) 
— 
— 

 (22.9) 

 0.1  

 99.0  
 3.3  
0.2  

 102.5  

 (23.6) 
(2.5) 
(48.7) 

 (74.8) 

 27.7  

 6.8  
 4.7  
— 

 11.5  

 (1.6) 
— 
(0.1) 

 (1.7) 

 9.8  

 163.1 
 26.3 
0.2

 189.6 

(92.5)
(2.5)
(67.5)

(162.5)

27.1 

Interest rate risk 
The Group’s exposure to interest rate risk is limited to the interest bearing deposits in which the Group invests surplus funds. 

The Group’s policy is to invest surplus funds in low risk money market funds and in interest bearing bank accounts. The Group arranges for excess 
funds to be placed in these interest bearing accounts with its principal bankers in order to maximise availability of funds for investments. 

Downside interest rate risk is minimal as the Group has no floating rates borrowings. Given current low interest rates a 0.5% downward movement in 
bank interest rates would not have a significant impact on finance income for the year. However, a 0.5% increase in interest rates would, based on the 
year end deposits, increase annual profits by US$0.6 million.

FINANCIAL STATEMENTS 
 
 
 
107

24 FINANCIAL RISK MANAGEMENT continued
Sensitivity analysis 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US Dollar exchange rate at the balance sheet 
date for balance sheet items denominated in Pounds Sterling, Euros and New Israeli Shekels: 

10% strengthening 
10% weakening 

10% strengthening 
10% weakening 

Year ended 31 December 2015

GBP 
US$ million 

EUR 
US$ million 

ILS
US$ million

 (0.6)  
0.6 

 (0.5) 
 0.5  

0.2
(0.2)

Year ended 31 December 2014

GBP 
US$ million 

EUR 
US$ million 

ILS
US$ million

 1.3  
 (1.3) 

 (0.3) 
 0.3  

—
— 

25 FAIR VALUE MEASUREMENTS
At 31 December 2015, the Group’s available for sale investment is measured at fair value and at 31 December 2014, the Group’s derivative financial 
instruments and available for sale investment were measured at fair value. For the remaining financial assets and liabilities, the Group considers that 
the book value approximates to fair value.

The Group’s derivative financial instruments are measured at fair value under IAS 39 and are designated as level 2 in the fair value hierarchy.  
At 31 December 2015 the fair value of the Group’s derivative financial instruments was US$nil (2014: a liability of US$2.5 million), determined using 
forward exchange rates that are quoted in an active market.

Other financial instruments carried at fair value are not considered material. There were no changes in valuation techniques or transfers between 
categories in the period.

26 CONTINGENT LIABILITIES AND REGULATORY MATTERS
(a)  As part of the Board’s ongoing regulatory compliance and operational risk assessment process, it continues to monitor legal and regulatory 
developments, and their potential impact on the business, and continues to take appropriate advice in respect of these developments. 

(b) Given the nature of the legal and regulatory landscape of the industry, from time to time the Group has received notices, communications  

and legal actions from a small number of regulatory authorities and other parties in respect of its activities. The Group has taken legal advice  
as to the manner in which it should respond and the likelihood of success of such actions. Based on this advice and the nature of the actions, 
the Board is unable to quantify reliably any material outflow of funds that may result, if any. Accordingly, no provisions have been made. 

(c)  The Group operates in numerous jurisdictions. Accordingly, and on the basis of tax advice obtained, the Group is filing tax returns, providing  
for and paying all taxes and duties it believes are due based on local tax laws and transfer pricing agreements. The Group is also periodically 
subject to audits and assessments by local taxing authorities. 

There is significant uncertainty as to whether VAT is due in respect of certain services provided by the Group to customers in certain European 
Union Member States prior to 2015. These uncertainties are in respect of the determination of the place of supply of some or all of the services 
provided by the Group prior to 2015 and, insofar as the place of supply is determined to be the Member State in which the customer is located, 
whether a possible imposition of VAT on relevant services by certain Member States would be lawful. There is also uncertainty in certain Member 
States surrounding the tax base to be applied in the event that it is ultimately determined that VAT is due on any relevant services. Based on  
a thorough legal assessment, the Group considers that it is unlikely that any liability will arise and has, therefore, not recorded any liability in the 
Group financial statements. Furthermore, given the uncertainties surrounding the quantification of any VAT which may be payable, the Board 
believes that any attempt to either estimate or quantify the range of the amounts which may reasonably be in dispute would potentially be 
misleading and may be prejudicial to the Group’s position in defending any claims for past VAT.

In respect of other taxes and duties, other than as provided in the Group financial statements, the Board considers it unlikely that any further 
liability will arise from the final settlement of such assessments.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
108

COMPANY BALANCE SHEET 
At 31 December 2015

Assets
Non-current assets
Investments in subsidiaries 

Current assets
Trade and other receivables 
Income tax receivable 

Total assets 

Equity and liabilities
Equity
Share capital 
Share premium 
Retained earnings 

Total equity  

Liabilities
Current liabilities
Trade and other payables 
Income tax payable 
Share benefit charges – cash-settled 

Non-current liabilities
Deferred tax liabilities 

Total liabilities 

Total equity and liabilities 

Note 

2015 
US$ million 

2014
US$ million

2 

3 

4 
4 

5 

8 

10 

29.6 

29.6 

91.6 
2.7 

94.3 

123.9 

3.2 
2.2 
69.6 

75.0 

47.2 
— 
— 

47.2 

1.7 

48.9 

123.9 

27.4

27.4

88.8
—

88.8

116.2

3.2
1.3
65.4

69.9

39.4
2.9
3.4

45.7

0.6

46.3

116.2

The financial statements on pages 108 to 112 were approved and authorised for issue by the Board of Directors on 22 March 2016 and were signed  
on its behalf by:

Itai Frieberger 
 Chief Executive Officer 

Aviad Kobrine
Chief Financial Officer

The notes on pages 111 and 112 form part of these financial statements.

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET 

At 31 December 2015

COMPANY STATEMENT  
OF CHANGES IN EQUITY
For the year ended 31 December 2015

109

Balance at 1 January 2014 

Total comprehensive income for the year 
Dividend paid (note 9) 
Issue of shares (note 4) 
Equity settled share benefit charges (note 8) 

Balance at 31 December 2014 

Total comprehensive income for the year 
Dividend paid (note 9) 
Issue of shares (note 4) 
Equity settled share benefit charges (note 8) 

Balance at 31 December 2015 

Share capital 
US$ million 

Share premium 
US$ million 

Retained earnings 
US$ million 

Total
US$ million

3.2 

— 
— 
— 
— 

3.2 

— 
— 
— 
— 

3.2 

0.9 

— 
— 
0.4 
— 

1.3 

— 
— 
0.9 
— 

2.2 

70.8 

44.5 
(51.2) 
— 
1.3 

65.4 

55.3 
(53.5) 
— 
2.4 

69.6 

74.9

44.5
(51.2)
0.4
1.3

69.9

55.3
(53.5)
0.9
2.4

75.0

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid for.
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of comprehensive income and other 
transactions with equity holders.

The notes on pages 111 and 112 form part of these financial statements.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
110

COMPANY STATEMENT  
OF CASH FLOWS 
For the year ended 31 December 2015

Cash flows from operating activities:
Profit before tax 
Adjustments for:
Share benefit charges 
Decrease (increase) in net amounts owed by subsidiaries 
Decrease in other receivables 
(Decrease) increase in trade and other payables 

Cash generated from operations 
Income tax paid 

Net cash generated from operating activities 

Cash flows from financing activities:
Issue of shares 
Dividends paid 

Net cash used in financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

The notes on pages 111 and 112 form part of these financial statements.

Note 

8 
3, 5 
3 
5 

4 
9 

2015 
US$ million 

2014
US$ million

52.0 

2.0 
5.1 
0.1 
(5.4) 

53.8 
(1.2) 

52.6 

0.9 
(53.5) 

(52.6) 

— 
— 

— 

50.1

0.7
(1.9)
—
4.7

53.6
(3.5)

50.1

0.4
(51.2)

(50.8)

(0.7)
0.7

—

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

111

1 GENERAL INFORMATION AND ACCOUNTING POLICIES 
A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company has applied accounting policies identical to the Group’s accounting policies listed in note 2 to the consolidated financial statements, 
other than in relation to investments in subsidiaries, which are held at cost less any impairment provision required. 

Under Section 10(2) of the Gibraltar Companies Act 2014, the Company is exempt from the requirement to present its own income statement. 

2 INVESTMENTS IN SUBSIDIARIES

The Company’s principal subsidiaries are listed in note 20 to the consolidated financial statements and in the Company’s financial statements are 
held at cost less provision for any impairment. The Group applies IFRS 2 – Share-based Payment. Consequently, the Company recognises as a cost of 
investment the value of its own shares that it makes available for the purpose of granting share options to employees or contractors of its subsidiaries. 
The movement in investment in subsidiaries during the year was US$2.2 million (2014: US$1.3 million) included within this were share-based payment 
charges of US$2.1 million in 2015 (2014: US$0.9 million).

3 TRADE AND OTHER RECEIVABLES

Amounts due from subsidiaries 
Other receivables and prepayments 

  31 December 
2015 
US$ million 

31 December
2014
US$ million

91.4 
0.2 

91.6 

88.5
0.3

88.8

The carrying value of trade and other receivables approximates to their fair value. None of the balances included within trade and other receivables 
are past due or impaired. Amounts due from subsidiaries are payable on demand.

4 SHARE CAPITAL
The disclosures in note 17 to the consolidated financial statements are identical for the Company. 

5 TRADE AND OTHER PAYABLES

Trade payables 
Amounts due to subsidiaries 
Other payables and accrued expenses 

  31 December 
2015 
US$ million 

31 December
2014
US$ million

0.3 
38.4 
8.5 

47.2 

0.4
30.4
8.6

39.4

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other payables are repayable  
on demand.

6 FINANCIAL RISK MANAGEMENT
The Company’s financial risk management objectives and policies are identical to those of the Group as disclosed in note 24 to the consolidated 
financial statements. 

7 CONTINGENT LIABILITIES
The disclosures in note 26 to the consolidated financial statements are identical for the Company. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
112

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS
continued

8 SHARE BENEFIT CHARGES 
The disclosures in note 21 to the consolidated financial statements are identical for the Company except that the charge for the year is partly taken  
to investment in subsidiaries, as set out in note 2.

9 RELATED PARTY TRANSACTIONS 

During the year the Company received dividends from its subsidiaries totaling US$60.5 million (2014: US$60.0 million) and paid to its shareholders 
dividends totaling US$53.5 million (2014: US$51.2 million). 

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled US$2.1 million  
(2014: US$0.9 million). 

During the year subsidiaries of the Company supported it in funding US$7.5 million of the Company’s costs (2014: US$18.8 million).  
At 31 December 2015, the net amounts owed by subsidiaries to the Company were US$53.0 million (2014: US$58.1 million). 

The aggregate benefits paid to key management personnel, which the Company considers are the Directors of the Company, by its subsidiaries  
are set out below:

Short term benefits 

Year ended  
  31 December 
2015 
US$ million 

Year ended
31 December
2014
US$ million

— 

0.2

10 DEFERRED TAXES 
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for income tax purposes. The Company’s deferred tax assets and liabilities resulting from temporary differences, some 
of which are expected to be settled on a net basis, are as follows: 

Deferred tax assets
Derivative financial instruments 

Deferred tax liabilities
Property, plant and equipment 
Intangible assets 

2015 
US$ million 

2014
US$ million

— 

— 

1.0 
(2.7) 

(1.7) 

(1.7) 

0.3

0.3

0.9
(1.8)

(0.9)

(0.6)

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER  
INFORMATION 

113

Group websites 
A range of shareholder information is available 
in the Investor Relations area of the Group’s 
website, corporate.888.com, including: 

»  Latest information on the Group’s share price 

»  Information on the Group’s financial 

performance

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The following websites can also be accessed 
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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015     
114

NOTES 

FINANCIAL STATEMENTS115

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015    116

NOTES 

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2015   

COMPANY 
INFORMATION 

Shareholder services
All enquiries relating to Ordinary Shares, 
Depository Interests, dividends and changes 
of address should be directed to the Group’s 
Transfer Agent:

Company secretary 
Strait Secretaries Limited 
57/63 Line Wall Road 
Gibraltar

Capita Registrars
The Registry
34 Beckenham Road Beckenham
Kent 
BR3 4TU 
UK

Tel: 0870 162 3100
www.capitaregistrars.com

Further information
For further information please contact: 
info@888holdingsplc.com

Auditors
Ernst & Young LLP
1 More London Place
London
SE1 2AF
United Kingdom

EY Limited 
PO Box 191
Regal House 
Queensway 
Gibraltar 

Principal bankers 
Barclays Bank Plc 
1 Churchill Place 
London
E14 5HP 
UK

Solicitors
Allen & Overy LLP
One Bishops Square
London 
E1 6AD
UK

Hassans
57/63 Line Wall Road 
Gibraltar

Herzog Fox Neeman
Asia House
4 Weizman Street
Tel Aviv
Israel 64239

Incorporated in Gibraltar with registered number 90099
Stock Code: 888

888 Holdings plc
Suite 601/701 Europort
Europort Road
Gibraltar

T +350 20049800
F +350 20048280
E info@888holdingsplc.com

corporate.888.com