Quarterlytics / Communication Services / Gambling, Resorts & Casinos / 888

888

888 · LSE Communication Services
Claim this profile
Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
← All annual reports
FY2017 Annual Report · 888
Sign in to download
Loading PDF…
888 Holdings PLC
Annual Report & Accounts 2017

LEADING THE 
FUTURE OF 
ONLINE GAMING

Welcome

888: SAFE AND SECURE ONLINE 
GAMING ENTERTAINMENT

OUR MISSION 

OUR DIFFERENCE

OUR FOCUS

888’s mission is to supply its customers 
with a safe and secure environment 
in which to enjoy quality online gaming 
entertainment. 888 continually invests 
time and resources in protecting its 
customers and, by successfully doing 
this, the 888 business will continue 
to grow and prosper. 

At the heart of 888’s business is its 
leading-edge proprietary gaming 
technology and associated platforms. 
888’s operations are directed by highly 
sophisticated business analytics which 
underpin the Group’s approach to 
product development, marketing and 
customer relationship management. 
These strengths enable 888 to deliver 
to customers and business to business 
(“B2B”) partners alike first-class and 
innovative online gaming entertainment 
products and solutions. 

OVERVIEW OF 888

888’s firm focus is on growing in markets 
where there are regulatory frameworks 
that protect customers and provide 
clarity for operators. 888 has a presence 
across four key product verticals, nine 
regulated markets globally and with 
both business to customer (“B2C”) 
and B2B customers. 

888’S B2B OFFERING

OVERARCHING 888 BRAND

10% B2B

90% B2C

Dragonfish provides flexible, dynamic 
services including Games & Technology, 
Marketing, Operations and ePayments.

888’s
Structure

60% Casino

16% Poker

8% Bingo

CASINO

POKER

16% Sport

SPORT

BINGO

B2B

LEADING THE FUTURE OF ONLINE GAMING

PEOPLE ORIENTATED

TECHNOLOGY-LED

DIVERSIFIED

888 has been at the forefront of 
the online gaming industry since its 
inception. Much has changed and 
developed during this time but one 
thing has remained constant: our 
customers remain at the very heart 
of everything we do.

The bedrock of 888’s business is our 
cutting-edge, proprietary online gaming 
technology. This underpins the Group’s 
competitive advantages and our ability 
to entertain and protect customers, 
operate efficiently and adapt to 
new regulations.

888 is a truly diversified operator 
with both B2C brands and a B2B 
division, Dragonfish. This enables the 
Group to target and exploit multiple 
growth opportunities. The Group has 
successful operations under ten licences 
and across four major online gaming 
product verticals. 

*  This Annual Report may contain statements which are not based on current or historical fact and which are forward-looking in nature. These forward-looking statements reflect 

knowledge and information available at the date of preparation of this Annual Report and 888 Holdings plc (the “Company”) and its subsidiaries (together, “888”, or the “Group”) 
undertake no obligation to update these forward-looking statements. Such forward-looking statements are subject to known and unknown risks and uncertainties facing 888 
including, without limitation, those risks described in this Annual Report and other unknown future events and circumstances which can cause results and developments to 
differ materially from those anticipated. Nothing in this Annual Report should be construed as a profit forecast.

STRATEGIC REPORT888 is one of the world’s most popular 
online gaming entertainment and 
solutions providers. 

FINANCIAL HIGHLIGHTS

Another successful year for 888 

Revenue
US$ million

521

542

Revenue – B2C
US$ million

460

487

2016

2017

2016

2017

  4% 

  6% 

B2C - Casino
US$ million

282

294

Revenue – B2C Sport
US$ million

75

52

2016

2017

2016

2017

  4% 

  45% 

Revenue – Spain
US$ million

63

47

Adjusted EBITDA1
US$ million

101

90

2016

2017

2016

2017

  34% 

  12% 

1  As defined in table set out on page 24.

Dividend payment 
during the year
US$ million

70

57

Net cash generated 
from operating activities
US$ million

95

68

2016

2017

2016

2017

  24% 

  40% 

CORPORATE.888.COM

STRATEGIC REPORT 

01 – 45

Welcome 
Overview of 888 
Financial Highlights 
Our Marketplace 
Our Investment Case 
Chairman’s Statement 
Chief Executive Officer’s 
Strategic Report  
CFO’s Report 
Corporate Responsibility 
Market Review 
Regulation and General 
Regulatory Developments 
Viability Statement 

02
04
06

08
24
32
38

40
44

GOVERNANCE 

46 – 80

Board of Directors 
Directors’ Report 
Directors’ Statement 
of Responsibilities 
Corporate Governance 
Statement 
Directors’ Interests and 
their Remuneration 
Directors’ Remuneration 
Report 
Audit Committee Report 

46
49

53

55

62

63
77

FINANCIAL STATEMENTS 

81 – 130

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

Independent Auditors’ Report 
Consolidated Income Statement 
Consolidated Statement 
of Comprehensive Income 
Consolidated Balance Sheet 
Consolidated Statement 
of Changes in Equity 
Consolidated Statement 
of Cash Flows 
Notes to the Consolidated 
Financial Statements 
Company Balance Sheet 
Company Statement 
of Changes in Equity 
Company Statement  
of Cash Flows 
Notes to the Company 
Financial Statements 
Shareholder Information 
Company Information 

S
T
A
T
E
M
E
N
T
S

81
90

90
91

92

93

94
125

126

127

128
130
IBC

01

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
STRATEGIC REPORT

KEY TRENDS IN A GLOBAL MARKET

The online gaming industry began to develop in the 
mid-1990s and, since then, has experienced rapid 
growth. Technological changes such as faster and 
more reliable internet connections as well as the 
increasing adoption and sophistication of mobile and 
tablet devices, making online services more convenient 
and readily available, have supported this growth. 

The online gaming market continues its journey towards global regulation. 
Governments are adopting new regulatory frameworks that are specific to online 
gaming. This can increase the costs of operation but helps to provide safety and 
security to customers and creates an environment in which operators with scale 
and technological advantages, such as 888, can prosper.

2017 GLOBAL ONLINE 
GAMBLING MARKET

2022 ESTIMATED GLOBAL 
ONLINE GAMBLING MARKET

€40.5bn

36.3% from mobile

€56.8bn

49% estimated from mobile

02 888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

Insert textCORPORATE.888.COM

Product

2017 estimated market size by product*

2022 estimated market size by product*

CAGR

SPORT 

CASINO 

POKER 

BINGO 

TOTAL 
GAMBLING*

€20.2bn

€27.4bn

€10.6bn

€15.3bn

€2.4bn

€2.6bn

€1.8bn

€2.3bn

6.9%

8.1%

2.6%

5.2%

* Also includes skill games, other gaming and lotteries. 

Source: H2 Gambling Capital (1 March 2018).

€40.5bn

€56.8bn

7.4%

I
I

S
S
T
T
R
R
A
A
T
T
E
E
G
G
C
C
R
R
E
E
P
P
O
O
R
R
T
T

G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E
&
&
D
D
R
R
E
E
C
C
T
T
O
O
R
R
S
S
R
R
E
E
P
P
O
O
R
R
T
T

I
I

’
’

I
I

F
F
N
N
A
A
N
N
C
C
A
A
L
L

I
I

S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

SAFE AND SECURE ENTERTAINMENT

888 is resolutely committed to a proactive policy of corporate and social responsibility 
that reflects the high professional and ethical standards we set for ourselves. 
Conducting business responsibly is fundamental to the future success of 888 and we 
understand that a responsible approach is both the correct way to do business and one 
that enhances credibility with all stakeholders, thereby supporting 888’s development. 

Protecting the vulnerable
We are constantly developing new and 
innovative ways to deliver a responsible 
gaming environment. Our goal is to 
ensure that all those who visit our sites 
can do so with confidence and that those 
for whom our games are not intended, 
notably underage individuals and those 
vulnerable to addiction, will not be drawn 
into the gaming environment and those 
few customers who develop a gambling 
problem are quickly identified and 
helped by our trained team. 

Fair play
888 is committed to providing its 
players with a fair, safe and enjoyable 
gaming experience. Our brands are well 
established and trusted by customers 
we strongly oppose foul play in any form. 
We leverage our technology and analytics 
capabilities to ensure that our customers 
enjoy the fairest and most enjoyable 
experience possible. 

Anti-crime
888 takes comprehensive steps to 
minimise fraud and implement effective 
anti-money laundering policies. The 
Group has developed first-class fraud 
detection mechanisms which enhance 
internal monitoring systems and allow 
the business to react in real time to any 
potential or evolving fraud patterns.
We regularly request supporting 
documentation from customers to 
verify their source of funds to ensure 
that the deposits our customers 
make are legitimate. 

  See page 35

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 03

 
 
 
 
 
 
 
 
 
 
MULTI PRODUCT AND MULTIMARKET 
ONLINE GAMING

At the heart of 888’s business is its proprietary gaming 
technology and highly sophisticated marketing, customer 
relationship management and business analytics. 
Together, these enable 888 to deliver to customers and B2B 
partners alike market-leading and continually innovative 
online gaming entertainment products and solutions.

C U STOMERS

HIGHLY S

O

P

H

I

S

PROPRIETARY 

GAMING

TECHNOLOGY

T

I

C

A

T

E

D

M
A
R
K
E
T
I
N
G

M E NT

E

G

A

S

NA LY TI C
S A

S
E
N
I
S
U
B

C

U

S

T

O

M

E

R RELATIONS H I P   M A N

B2B PARTN E R S

04 888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

STRATEGIC REPORTOur Investment Case 
CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

1.  PROPRIETARY GAMING 

3.  HIGHLY SOPHISTICATED 

TECHNOLOGY

MARKETING 

5.  CUSTOMERS

At the core of 888’s business is its 
leading-edge, proprietary gaming 
technology. This underpins the Group’s 
ability to entertain and protect 
customers, operate efficiently and 
adapt to new regulations. Product 
innovation and leadership are central 
to 888’s progress, and the Group is 
constantly evolving and developing 
its proprietary platforms and industry 
leading back office systems to maintain 
its competitive advantages.

Marketing plays a critical role to 888’s 
business. Drawing on the Group’s 
analytics-driven insights and expertise, 
888 is relentlessly focused on developing 
its marketing techniques and channels, 
both online and offline, that adhere 
to strict return-on-investment criteria. 
This marketing strategy supports brand 
development and helps to increase 
customer loyalty. 

Customers are at the heart of 888’s 
business and the Group is fully 
committed to providing a safe and 
secure environment in which to enjoy 
quality online gaming entertainment. 
The Group continuously invests time and 
resources in developing its products to 
enhance the experience with 888 and in 
caring for and protecting its customers. 

G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E
&
&
D
D
R
R
E
E
C
C
T
T
O
O
R
R
S
S
R
R
E
E
P
P
O
O
R
R
T
T

I
I

’
’

I
I

F
F
N
N
A
A
N
N
C
C
A
A
L
L

I
I

2.  BUSINESS ANALYTICS 

MANAGEMENT

6. B2B PARTNERS

4. CUSTOMER RELATIONSHIP 

888’s team of highly skilled and 
experienced business analytics and 
data-mining professionals have analysed 
and learned from customer behaviour 
since 888’s inception. 888’s teams, from 
product development to marketing to 
customer support, draw on this extensive 
and constantly evolving data to drive 
888’s continued success.

Using its sophisticated data insights 
and statistical models, 888 can build 
a unique and detailed understanding 
of its customers. This understanding 
enables 888 to engage with customers 
in a personalised manner and understand 
their preferences, thereby enhancing 
the customer experience with 888. 

Through its Dragonfish B2B division, 
the Group offers gaming partners 
a comprehensive end-to-end solution, 
encompassing technology, operations 
and advanced marketing tools, as well 
as online best practice. The Dragonfish 
team is uniquely placed to support its 
partners and deliver a cutting-edge 
online proposition.

S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

05

 
 
 
 
 
 
 
 
 
Chairman’s Statement

PUTTING PEOPLE AT THE 
HEART OF OUR BUSINESS

“888’s focus in 2018 and beyond will, as ever, 
remain on delivering a truly satisfying and 
safe experience for customers, thereby 
supporting strong and sustainable growth 
for our shareholders.”

Brian Mattingley
Chairman

RESULTS AND DIVIDEND

STRATEGIC PROGRESS

888 has delivered further growth 
during 2017 with revenue increasing 
by 4% to US$541.8 million (2016: 
US$520.8 million). This resilient outcome 
was achieved despite the Group’s 
withdrawal from certain markets1 during 
the year which caused a 2% decrease in 
Group revenue, and reflects the strength 
of the Group’s business model and 
strategy. 888’s performance during the 
period was again driven by progress in 
Casino, momentum in Sport and further 
expansion in Continental European 
regulated markets, most notably Italy 
and Spain.

Adjusted EBITDA2 increased by 12% to 
US$100.7 million (2016: US$90.2 million). 
Adjusted profit before tax2 was 12% 
higher at US$78.3 million (2016: 
US$69.9 million). The Group remains 
highly cash generative with net cash 
generated from operating activities of 
US$95.5 million (2016: US$68.1 million). 
Exceptional charges of US$50.8 million 
(2016: US$3.9 million) were incurred in 
respect of potential past value added 
tax in Germany and US$5.5 million as 
part of a resolution of the UKGC licence 
review all as described in the CFO’s 
Report below.

Reflecting the strong performance 
of the Group but in light of regulatory 
developments and mindful of the 
importance of retaining adequate cash 
to fund potential investment activities, 
the Board of Directors is recommending 
a final dividend of 5.9¢ per share in 
accordance with 888’s dividend policy, 
plus an additional one-off 5.6¢ per share, 
bringing the total for the year to 15.5¢ 
per share (2016: 19.4¢ per share).

1  Poland, Australia, Slovenia, Slovakia,  

Czech Republic.

2  As defined on page 24.

888’s growth strategy is to deliver the 
Group’s potential across a diverse range 
of products and markets. Underpinning 
this are 888’s core strengths including: 
world class technology; a strong, 
dedicated management team; 
business analytics expertise; customer 
relationship management capabilities 
and innovative marketing. 

The Board believes that 888’s 
proprietary online gaming technology 
and associated platforms are truly 
market leading and provide the bedrock 
for 888’s competitive advantages. 
In such a dynamic and fast-moving 
industry, the ability to develop our 
own technology and solutions means 
that the Group remains agile to 
quickly and effectively capture new 
opportunities and meet regulatory 
changes. CEO Itai Frieberger elaborates 
on our technology and investment in 
the CEO’s Strategic Report. 

With 888’s diversification and 
exceptional, scalable technology, 
the Group remains able to evaluate 
M&A opportunities from a position of 
strength. We anticipate that potential 
regulatory changes in the UK, notably 
in relation to retail operators’ Fixed 
Odds Betting Terminals, will impact the 
competitive dynamics of the gambling 
sector and, quite possibly, lead to further 
waves of consolidation. 

REGULATED MARKETS

888’s focus is on growing and 
developing the business in regulated 
markets where we are able to leverage 
the Group’s full marketing capabilities 
to drive growth. We continue to embrace 
and support regulatory developments 
globally that provide better protection 
for customers and clearer frameworks 
for online gaming operators. 

I am pleased to update 
888’s stakeholders on 
what has been another 
year of progress for 
the Group. 

888’s performance in 2017 has 
been underpinned by continued 
development against the Group’s 
strategic objectives including 
further focusing our presence in 
regulated territories, investing in 
our proprietary technology and 
continuing to develop and diversify 
the business across products and 
markets. At the same time, we 
have been focused on developing 
and enhancing 888’s tools and 
processes designed to ensure 
that our customers are, above all 
else, able to enjoy unparalleled 
online gaming entertainment 
in the safest and most secure 
environment possible.

06

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

In the UK, there are increasing and 
much-publicised regulatory pressures 
and constraints on the gambling industry, 
including online operators. We maintain a 
close dialogue with relevant stakeholders 
and are committed to working together 
to continually improve the standards of 
operation across the industry. 

In 2017, revenue from regulated and taxed 
markets accounted for 70% of Group 
revenue (2016: 71%), primarily driven by 
the Group’s expansion in Continental 
Europe with very strong progress in 
Spain and Italy. During the year the 
Group withdrew from certain markets 
either which did not fit 888’s long-term 
growth focus or because of regulatory 
changes. Whilst revenue and profitability 
would have been higher had the Group 
been able to continue operating in these 
markets, this decision demonstrate our 
commitment to being a responsible and 
compliant operator as well as our strategic 
focus on developing our presence in 
markets that enjoy clear and sustainable 
regulatory frameworks. Whilst the UK 
remains a major market for the Group, we 
have the flexibility to exploit significant 
growth opportunities in a number of 
geographies where 888 has strong 
market positions.

CORPORATE SOCIAL 
RESPONSIBILITY

888’s values place the community and the 
customer at the centre of all endeavours 
and our objective, above all else, is to 
ensure that all those who visit our sites 
can do so with confidence and safety. 
We strive to ensure that those for whom 
our games are not intended, notably the 
underage and the vulnerable, will not 
be drawn into the gaming environment 
and those customers who develop a 
gambling problem are quickly identified 
and helped. As well as being the right 
thing to do, by doing this effectively and 
conducting business responsibly we are in 
a stronger position to generate value for 
all stakeholders. 

In August 2017, we entered into 
a voluntary regulatory settlement 
following a licence review process with the 
United Kingdom’s Gambling Commission 
(“UKGC”). 888 fully cooperated with the 
UKGC throughout the process and we 
accepted the historical failings highlighted 
by the review which have pushed the 
Group to further enhance its responsible 
gambling technology and policies. In 
virtue of owning our own technology, we 
have been able to make changes quickly 
and effectively and the improvements 
we have implemented – further details 
of which are included in the CEO’s 

Strategic Report – leave 888 well placed 
to continue to succeed in the online 
gaming environment that customers and 
regulators will demand going forward. 

BOARD AND PEOPLE

We were pleased to appoint two new 
Independent Non-Executive Directors 
to the Board of 888 in 2017: Zvika Zivlin 
joined in May and Anne de Kerckhove was 
appointed in November. Their skill sets and 
broad experience are already benefiting 
888 as we continue to grow and develop 
as a global leader in online gaming.

In addition, Amos Pickel stood down as 
a Non-Executive Director of 888 in May. 
Amos served on the Board from 2006 
and brought a wealth of knowledge and 
experience during his tenure. On behalf 
of everyone at 888, I would like to thank 
Amos for his contribution and we wish 
him well in his future endeavours.

We also strengthened our executive 
management team structure in October 
2017 with the appointment of Itai Pazner 
as Chief Operating Officer. 

Itai has in-depth and widespread 
understanding of both 888 and the online 
gaming industry having spent the past 
16 years with the Group including more 
than six years as Senior Vice President 
of the B2C Division. Itai Pazner reports 
directly into CEO Itai Frieberger and is 
taking overall responsibility for day-to-
day operations across marketing, product 
and technology development. 

On behalf of the Board, I would like to 
take this opportunity to thank each of my 
colleagues at 888 for their commitment 
during the year. In 2017 we were presented 
with a number of opportunities and some 
challenges and the Group’s success is 
a result of the skill and adaptability of our 
outstanding team. I am confident that 
their talent and commitment will ensure 
888 remains at the forefront of the online 
gaming industry for years to come.

OUTLOOK 

The global online gaming market is fast-
growing and dynamic with regulation 
continuing to play a major role in shaping 
the future direction of our industry. The 
Board continues to believe that as an 
agile, multiproduct and multimarket 
operator that owns its own technology, 
888 is very well positioned to deliver 
further growth. 

Trading during the financial year to 
date has been in line with the Board’s 
expectations with average daily revenue 

6% above the previous year and 
8% adjusted for withdrawn markets. 

888 has further opportunities across 
its existing geographies, platforms and 
product verticals, most notably Sport 
where we are driving strong revenue 
growth. At the same time, we are 
continuously appraising and evaluating 
new avenues for growth, including M&A. 
We will continue to exploit our ability 
to grow in regulated territories where 
888 has a strong presence with further 
opportunities in both Spain and Italy 
where we intend to increase investment 
in the year ahead. 

As previously stated in the Risk 
Management Strategy section of our 
Annual Report and Accounts regulatory 
uncertainty exists in certain territories 
in which we operate. In Germany, 
a subsidiary of the Group has been the 
subject of a ruling on appeal by the 
Federal Administrative Court which 
prohibits offering online gaming services 
in the state of Baden Württemberg, and 
includes general findings of law upholding 
the prohibition on offering online gaming 
in Germany under the German Inter-State 
Gambling Treaty.

In recent months, other providers 
(in the online and land-based sectors) 
have withdrawn from the German online 
gaming market, and recently payment 
institutions facilitating approximately 9% 
of deposits for the Group in Germany 
have decided to cease providing certain 
services with respect to the German 
online gaming market. Certain other 
payment institutions have notified 
the Group that they are considering 
their position.

The Company is highly disappointed by 
this far reaching ruling and, together with 
the Group’s legal counsel, is considering 
potential courses of action, which may 
include a petition to the German Federal 
Constitutional Court and is assessing the 
status and breadth of its offerings in the 
German market.

Above all, 888’s focus in 2018 and beyond 
will, as ever, remain on delivering a 
truly satisfying and safe experience for 
customers, thereby supporting strong and 
sustainable growth for our shareholders.

Brian Mattingley
Chairman
20 March 2018

07

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
Chief Executive Officer’s Strategic Report

GROWING A RESPONSIBLE 
AND DIVERSIFIED BUSINESS

“888’s mission is, above all else, to provide 
its customers with a safe and secure 
environment in which to enjoy first-class 
online gaming entertainment.” 

Itai Frieberger
Chief Executive Officer

OPERATIONAL OVERVIEW 

Introduction from CEO 

Business Model 

Strategy and Progress 

B2C Overview 

B2B Overview 

08

10

14

16

17

Identifying & Managing Our Risks  18

70%

Revenue from regulated and taxed markets

+26%

Revenue growth in regulated markets 
excluding the UK

I am pleased to report that, in 2017, 
888 delivered continued progress 
while further strengthening its focus 
on responsible gaming and compliance, 
growth in regulated markets and sports 
betting and technology leadership. 
Progress has been achieved despite 
increased regulatory focus on the 
gambling industry, primarily in the UK, 
as well as the decision to withdraw from 
certain markets. The Group’s success 
and ability to drive upward trends to 
offset these headwinds reflects the 
power of 888’s technology, marketing 
and customer relationship management 
(“CRM”) as well as the benefits of the 
Group’s diversification strategy. 

888 enjoys a unique position in 
the global online gaming industry 
and I firmly believe we ended 2017 
in a stronger position than ever 
before. We have a truly diversified 
presence across product verticals 
and geographies, a first-class and 
scalable technology platform and 
an outstanding, talented team. 

888’S MISSION: SAFE AND SECURE 
ENTERTAINMENT 

888’s mission is, above all else, to 
provide its customers with a safe and 
secure environment in which to enjoy 
first-class online gaming entertainment. 
As a business, we never lose sight of 
our duty as a responsible operator and 
our goal is to ensure that all those who 
visit our sites can do so with confidence. 
Furthermore, we want to ensure 
that those for whom our games are 
not intended, notably underage and 
vulnerable individuals, will not be 
drawn into the gaming environment. 
Doing this successfully and protecting 
our customers is not just the right way 
to do business, but it is the only way 
in which 888 will grow and continue 
to succeed. Operating responsibly and 
in full compliance with local regulations 
is critical to long-term sustainable 
growth and, with the improvements 
we have made during the year to our 
technology, processes and culture, 
I believe responsibility and compliance 
is now developing into an advantage 
for 888. 

In 2017, 888 underwent a licence review 
process with the UKGC, as detailed 
above and in note 5 to the consolidated 
financial statements. This review 
process followed a technical failure 
whereby some customers who had 
requested to be self-excluded on one of 
888’s two gaming platforms were not 
successfully excluded from the other 
platform. It was never 888’s intention to 
benefit from this technical failure which 
was alerted to the UKGC by 888 and 
quickly rectified. The UKGC’s review 
process also highlighted a failure in the 
Group’s interaction with an individual 
customer who exhibited excessive 
gambling behaviour. 

08

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I
I

S
S
T
T
R
R
A
A
T
T
E
E
G
G
C
C
R
R
E
E
P
P
O
O
R
R
T
T

888’s business is based upon attracting 
customers to its brands in a cost-
effective manner and then retaining 
those customers by offering an 
enjoyable and safe online gaming 
experience. To achieve this, 888 invests 
in technology, marketing and product 
leadership with sophisticated data 
analytics underpinning and guiding 
the Group’s approach to all areas 
of business development. 

  Continues overleaf

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

09

We were truly disappointed by and sorry 
for the historical failings highlighted 
by the UKGC’s review process. It goes 
without saying that we took this 
process incredibly seriously and 888’s 
senior management team devoted 
during 2017, and continues to devote, 
significant resources to assessing and 
delivering improvements to 888’s 
responsible gaming tools and processes. 
Aided by the fact that we develop and 
own our gaming technology, we have 
been able to quickly and effectively 
make meaningful improvements for 
customers. These have included: 

•  Expanding and enhancing the 

algorithms that 888 uses to analyse 
playing patterns so as to help identify 
players who might be, or might 
become, vulnerable to problem 
gambling. As a result, we can detect 
more complex trends in customer 
behaviour and better identify 
potentially vulnerable players thereby 
enabling 888’s trained team to interact 
earlier with customers who may need 
help and support; 

•  Reassessing and lowering the 

thresholds across certain metrics 
tracked by our system that, 
when triggered, will lead to earlier 
customer interaction and the offer 
of support from a trained member 
of the 888 team; 

•  Improving our technology to 

significantly enhance our ability 
to identify customers who operate 
multiple accounts across 888’s 
platforms, thereby ensuring we 
can more effectively self-exclude 
customers who may have chosen 
to open multiple accounts; 

•  Enhancing our checks on customers’ 

sources of funds to ensure that 
the deposits our customers make 
are legitimate; 

•  Training our team to help them 
identify and interact better with 
vulnerable or potentially vulnerable 
customers; and 

•  Enhancing our monitoring systems 
and processes so that potential 
failures are detected at the earliest 
possible time and are addressed.

These changes and improvements have 
made 888 an even stronger operator 
than we were before. Whilst this is an 
area of continuous improvement and we 
will not dilute our focus, the interaction 
with the UKGC during 2017 pushed 888 
to enhance our responsible gambling 
technology, policies and mindset. 
As a result, I firmly believe that today 
we are even better placed to continue 
to succeed in the industry environment 
that customers and regulators will 
demand going forward.

888 Holdings is structured into two 
lines of business: B2C, under the 888 
brands, and B2B, conducted through 
Dragonfish. Through its B2C business, 
which accounted for 90% of Group 
revenue in 2017, 888 operates popular 
and trusted online gaming brands 
across four product verticals: Casino, 
Sport, Poker and Bingo. Through 
Dragonfish, the Group offers gaming 
partners a comprehensive end-to-end 
solution encompassing technology, 
operations and advanced marketing 
tools, as well as online best practices.
888 owns and develops proprietary 
online gaming technology and 
associated platforms. This provides the 
bedrock of the Group’s success with the 
ability to develop and enhance our own 
tools and solutions being a competitive 
advantage in such a dynamic and rapidly 
changing industry. Owning technology 
enables 888 to develop new and 
differentiated games and products, 
adapt to regulatory changes effectively 
and quickly respond to 
new opportunities. 

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

888’S BUSINESS MODEL 

HOW WE CREATE VALUE

B2B

B2C

Branded 
Partners

Agreed 
share of net 
revenue

Contribution 
to Group 
revenue

Customer 
Interaction

Customer 
loses

Customer 
keeps  
winnings

Customer 
wins

Customer 
recycles  
winnings

10

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

OUR GROWTH STRATEGY

Development of 
core B2C brands

Driving margin 
growth through 
operational 
efficiencies

  See page 14 for more about our Growth Strategy

BUSINESS ACTIVITIES

Enhancing 
efficiencies

B2B partner of 
choice through 
Dragonfish

Continue to protect 
our customers and 
act responsibly

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

S I N G   P L AYER LIFE-TIM

E V

A

L

U

E

A

E

R

C

IN

R
E
D
U
C
I
N
G
T
H
E

C
O

S

T

SAFE AND SECURE 
ENTERTAINMENT

P

E

R

P

L

A

Y

E

R A

C

Q

UISITION

S I N

A

E

I N C R

S
R
O
T

I

S
O
P
E
D
E 

G FIRST TIM

Our purpose

Key drivers

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

INFLUENCING FACTORS

1.  Maintaining our strong 
and trusted brand 
A strong brand is a key advantage 
in what is a competitive 
global online gaming market. 
888’s consistently innovative and 
engaging brand is amongst the 
most trusted and recognised in 
the industry.

2.  Innovative, driven marketing 
888 is resolutely focused 
on devising and delivering 
return on investment driven 
marketing campaigns.

3.  Product innovation and 

leadership 
The ability to successfully 
develop “in-house” proprietary 
and innovative games on mobile 
and desktop platforms help to 
differentiate 888 from competitors.

4.  A seamless customer experience 

888 delivers its gaming 
entertainment products seamlessly 
and responsively across mobile and 
desktop platforms.

5.  Customer relationship 

8.  Customer protection 

management leadership 
Underpinned by sophisticated 
statistical models, 888 has 
a unique understanding of 
its customers, enabling 888 to 
deliver to customers personalised 
communications across 
relevant channels.

6.  Cross-selling 

888 is able to leverage the 
strength of the brands and 
customer proposition in each of 
its four major product verticals 
and, by using proven predictive 
modelling, cross-sell gaming 
entertainment to customers.

7.  Excellent customer support 
First-class customer support 
is offered through telephone, 
email and online chat functions 
to customers around the world 
in nine different languages.

888 takes its duty as a responsible 
operator very seriously and 
takes comprehensive steps to 
minimise fraud, problem gaming 
and eliminate minors from using 
its services.

9.  Payment processing 

888’s leading proprietary 
payment supports more than 
35 payment methods in 18 
languages, both for desktop 
and on mobile/ tablet devices.

10. Dedicated VIP Support 

Across 888’s B2C brands there is 
dedicated VIP Support. The role 
of the VIP Support teams is to 
provide first-class support to 
“high roller” players and increase 
their loyalty to 888.

S
T
A
T
E
M
E
N
T
S

11

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

THE ONLINE GAMING CYCLE

888 employs an extensive team of highly trained and experienced 
business analytics and data-mining professionals who have analysed 
and learned from customer behaviour since 888’s foundation. 

888’s highly trained workforce and its 
internally generated know-how remain 
major drivers of the Company’s value, 
and 888 carefully manages and sustains 
these resources. Details of actions taken 

in 2017 are set out in the Corporate 
Responsibility Report on pages 32 to 
37. Teams across 888 from product 
development, to marketing, to customer 
support, leverage this extensive and 

constantly evolving data and, 
by applying robust statistical models 
and subject always to our responsible 
gaming policies, influence the following 
factors in the online gaming cycle:

6.  Gaming revenue

1. Marketing

5. Activity

Return to 
cost driven

2. Acquisition

4. CRM

3. Deposits

1.  MARKETING 

2.  ACQUISITION

3.  DEPOSITS

Central to 888’s approach is an 
unwavering focus on return to cost 
driven marketing. The Group continually 
evolves its marketing techniques, 
both online and offline, to support its 
brands and increase customer loyalty. 
The returns to cost of all marketing 
campaigns are rigorously tested against 
strict criteria before being extended to 
their target markets. This ensures that 
888’s marketing spend is both cost 
efficient and effective.

4. CUSTOMER RELATIONSHIP 
MANAGEMENT (“CRM”)

Once 888 has acquired a customer, 
we want to make sure that they 
continue to enjoy their experience 
with 888. Factors behind this include 
personalised communications, a broad 
range of relevant bonuses, and the 
early identification of potentially 
“churning” players.

Effective marketing helps to attract 
customers to 888’s brands in the most 
cost-effective manner. Strong levels 
of customer acquisition, measured 
by increases in first time depositors, 
is the fuel for 888’s ongoing growth. 

5.  ACTIVITY

Ensuring that we continually offer a high 
quality product across our brands 
helps to increase customer activity and, 
consequently, life-time value with 888. 

888’s ability to successfully develop 
new proprietary games and functionality 
on mobile and desktop platforms helps 
to differentiate 888 in the eyes of the 
customer. We combine exclusive and 
high-quality “in-house” created games 
with third-party and branded content to 
ensure that we always offer the freshest 
and most enjoyable customer proposition. 

Customers need to be able to enjoy 
a seamless, enjoyable journey from the 
moment they visit our websites through 
to depositing into their accounts and 
enjoying our games. 888’s proprietary 
payment processing capabilities support 
a wide variety of languages, methods 
and currencies and it is vital that we are 
able to offer fast, efficient and easy to 
use payment processing with the most 
relevant payment methods identified 
and emphasised for different customers 
according to their market. 

6. GAMING REVENUE 

By generating higher revenue, our 
marketing teams are therefore able 
to increase investment in campaigns 
to acquire more new customers and 
still ensure that the business meets 
its strict return to cost criteria. 

12

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I
I

S
S
T
T
R
R
A
A
T
T
E
E
G
G
C
C
R
R
E
E
P
P
O
O
R
R
T
T

G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E
&
&
D
D
R
R
E
E
C
C
T
T
O
O
R
R
S
S
R
R
E
E
P
P
O
O
R
R
T
T

I
I

’
’

I
I

F
F
N
N
A
A
N
N
C
C
A
A
L
L

I
I

S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

13

 
 
 
 
 
 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

888’S STRATEGY AND PROGRESS

888 has a clear strategy for sustainable growth and to 
deliver long-term value for all stakeholders. This is based 
upon exploiting the Group’s organic potential as well 
as evaluating attractive M&A opportunities. 

During 2017 we continued to make strong progress with our transition to becoming 
a fully regulated business that is diversified across products and geographic markets:

DEVELOPMENT OF CORE B2C BRANDS

Sport revenue up 45%:
•  Continued investment in marketing 

and brand positioning driving 
customer recognition of 888sport as 
a credible sports betting brand across 
regulated markets

•  Average revenue per Sport player 
increased by 45%; active days per 
sport player increased 6% 

•  Improving and expanding customer 
offer with live events comprising 
approximately 70% of bet volume

Poker revenue decreased 8%:
•  Revenue decrease by just 1% at 

EXPANSION IN REGULATED MARKETS

888’s focus is on driving growth in 
markets where there is a sustainable 
regulatory framework for online gaming 
and where we are able to benefit 
from marketing opportunities for our 
brands. 888 has a proven track record in 
successfully and efficiently launching and 
growing in attractive regulated markets. 

•  Revenue from regulated and taxed 
markets comprised 70% of Group 
revenue (2016: 71%)

•  Diversification strategy continues with 
the UK now representing 37% of Group 
revenue, down from 43% in 2016

constant currency and when adjusted 
for Group’s withdrawal from certain 
markets, demonstrating the resilience 
of the brand and its continued appeal 
to recreational players

•  Strategic decision to withdraw from 

certain markets during the year 

•  Revenue from Spain and Italy, 

the Group’s two fastest growing 
regulated markets, increased by 34% 

•  Mobile share reached 17% of Poker 
revenue (2016: 14%) and 29% of 
Poker revenue in the UK (2016: 25%) 
reflecting product development 
focused on mobile devices 

•  Average active days per player and 
average revenue per player each 
increased more than 20%

Bingo revenue decreased 6%: 
•  Decrease was only 1% at constant 

currency, in part reflecting successful 
bonus optimisation efforts that 
reduced activity from unprofitable 
bonus abusers 

•  Mobile revenue continued to increase 
across core gaming verticals (Casino, 
Poker, Bingo, Sports), increasing to 
70% of UK B2C revenue (2016: 60%) 

•  Spain expanded to represent 12% 

of Group revenue 

•  Poker launched in Italy at the 

beginning of 2018 (post year-end)

+34%

Revenue growth from Spain and Italy YOY

We continue to develop our B2C brands 
to ensure that we offer customers 
the most enjoyable online gaming 
entertainment possible. 

888 has established leading brands in 
Casino, Poker and Bingo as well as the 
fast-growing and rapidly developing 
888sport. 

B2C revenue growth continues to be 
driven by Casino, Sport and regulated 
territories with a 6% increase 
compared to 2016: 
•  8% increase in B2C revenue at 

constant currency and when adjusted 
for the Group’s withdrawal from 
certain markets 

•  15% increase outside the UK

•  12.5% CAGR since 2010

•  Increase in average active days per 

player and average revenue per player 

Casino revenue increased 4% 
reflecting continued focus on 
regulated markets:
•  Casino revenue increased 17% outside 

the UK

•  18% increase in average active days per 
Casino player reflecting outstanding 
CRM capabilities

+45%

Sport revenue growth YOY

*  Against comparable 2016 data.

14

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

B2B THROUGH DRAGONFISH

ENHANCING EFFICIENCIES 

We will continue to invest in and develop 
our B2B offer to establish Dragonfish as 
the partner of choice in both regulated 
and newly regulating markets. 

Management remain steadfastly focused 
on maximising operational efficiencies, 
including by constantly developing and 
refining marketing approaches and 
driving increased volumes. 

B2B Revenue down 9%:
•  Revenue decreased by 5% at 

constant currency

•  Revenue reduction reflects:

 – Significant reduction of marketing by 
one of our B2B partners. Excluding 
this partner, overall B2B Revenue 
would have increased compared to 
previous year

 – Bonus optimisation efforts 

•  Revised senior management structure 
to support 888’s continued growth 
with the appointment of Itai Pazner 
as COO 

•  Marketing ratio decreased to 30% of 

revenue (2016: 33%) reflecting efficient 
and targeted marketing on growth 
areas including regulated markets, 
Casino and Sport 

reducing activity from unprofitable 
bonus abusers 

•  Overall cost ratio reduced to 81% 

of revenue (2016: 83%)

•  30 new skins added to the Dragonfish 

Bingo network

•  12 of these new skins launched on the 

Casino Flex platform

•  Cost ratio reductions achieved despite 

increased gaming tax burden

+30

New skins added to Dragonfish Bingo network

CONTINUE TO PROTECT 
OUR CUSTOMERS, EMPLOYEES, 
COMMUNITY AND ACT 
RESPONSIBLY

The Group is constantly mindful of its 
social responsibilities, which includes 
protecting our customers and ensuring 
they enjoy a truly satisfying experience. 

888 continues to invest resources 
in caring for our customers, protecting 
the vulnerable, and ensuring that 
we continue to entertain those who 
choose to play with 888.

888 has policies in place to prevent 
bribery and corruption, promote the 
well-being and diversity of its employees 
and prevent violations of human rights in 
its supply chain. 888 periodically reviews 
the Group’s environmental impact, 
however notes that as an online business 
this is limited, and therefore has not 
adopted a formal policy at this stage. 

Significant focus on developing and 
enhancing 888’s responsibility tools 
and processes during the year to: 
•  better identify vulnerable or 
potentially vulnerable players

•  better identify customers with 

multiple accounts; and 

•  check customer source of funds. 

Investment in training our team 
to help them identify and interact 
better with vulnerable or potentially 
vulnerable customers. 

Due diligence processes are in place 
with regard to the Company’s  
anti-bribery policy and anti-modern 
slavery policy. Particular focus is 
given to bribery risks involved in 
dealings with foreign government 
officials and brokers, and to human 
slavery risks in respect of service 
providers to the Group’s offices in 
less developed countries.

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

15

 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

OUR B2C BRANDS

PRODUCT

OUR OFFER

HOW WE GENERATE REVENUE

888casino is one of the most recognised 
and longest standing online casino brands 
in the market, and the winner of numerous 
prestigious awards. 

888casino is known for its generous jackpot 
prizes and aims to provide the most enjoyable 
online experience available by combining 
exclusive in-house developed games alongside 
branded video slots and ‘live’ Casino games, 
which offer high-quality video streamed casino 
games with a range of professional dealers.

Online casinos replicate the real-life casino 
experience with players playing against ‘the 
house’ across online versions of classic casino 
table games such as roulette and blackjack as 
well as slot and video games. In these games, 
the house has a statistical advantage or ‘edge’.

Casino gaming revenue is represented by the 
difference between the amounts of bets placed 
by customers less amounts won. 

888poker is a multi-award-winning poker 
destination, offering a first-class poker 
environment that enables players of all abilities 
to enjoy the games of their choice alongside 
a variety of innovative features. Formats and 
features include BLAST (combining gaming with 
poker, allowing players to compete for a randomly 
drawn prize pool of up to 10,000 times the 
player’s ‘buy-in’ in a time-limited game). 
888poker offers Texas Hold’em, Omaha 
Hi’Lo, 7 Card Stud and other poker variations 
in Pot Limit, Fixed Limit and No Limit formats.

In online poker, the operator acts as the virtual 
host for the game and provides a platform that 
enables customers to play various forms of 
poker against each other.

Poker revenue represents the commission 
(or ‘rake’) charged from each poker hand in 
ring games, and entry fees for participation 
in Poker tournaments.

888’s leading bingo brands each have engaging 
themes, a variety of games and a strong sense 
of community, replicating the experience of 
traditional bingo halls. The Group’s bingo 
brands also benefit from an extensive range 
of 888-developed slot games, casino games 
and scratch cards that are offered alongside 
traditional bingo formats.

888’s portfolio of brands includes 888 Ladies 
and Wink bingo. 

As with traditional bingo halls, online bingo rooms 
offer customers the chance of winning prizes by 
purchasing tickets and playing their bingo format 
of choice.

Bingo online gaming revenue is represented by 
the difference between the amounts of tickets 
purchased by customers less amounts won.

888sport is a fast-growing sports betting 
destination. At the heart of the 888sport offer 
is genuine passion for sport, with thousands 
of live and pre-event betting markets on offer 
across hundreds of events, from the obvious 
to the obscure.

Sportsbook online gaming revenue comprises 
bets placed less pay-outs to customers.

888 pays a share of net gaming revenue to 
its third-party sports betting platform provider.

1. Casino

2. Poker

3. Bingo

4. Sport

16

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTB2B – DRAGONFISH, THE PARTNER OF CHOICE 

CORPORATE.888.COM

Under its Dragonfish arm, the Group offers gaming 
partners a comprehensive end-to-end solution, 
encompassing technology, operations and advanced 
marketing tools, as well as online best practices.
Drawing on two decades of 888’s track 
record and reputation in online gaming, 
the Dragonfish team is uniquely placed 
to support its partners and deliver 
a cutting-edge online proposition.

888’s B2B business model is based on an 
agreed share of the revenue generated 
by its gaming partners. 

Dragonfish’s flexible platform and tools 
have been developed and certified 
to meet the rigorous regulatory 
requirements of the different 
jurisdictions in which its partner operate.

Dragonfish is home to the world’s 
leading bingo network, providing bingo 
software to some of the biggest names 
in bingo. Dragonfish offers its partners 
a wide range of more than 400 games, 
including video slots, progressive 
jackpots, Live Dealer, video poker, 
table games and branded titles. 

Dragonfish/888 is also the only provider 
of poker and casino solutions across all 
three regulated US states – New Jersey, 
Nevada and Delaware. 

Dragonfish has powered some of the 
most prominent gaming brands in 
this space, such as Foxy Bingo, Moon 
Games, Costa Bingo and World Series 
Of Poker (“WSOP”). 

Marketing
 Dragonfish works and supports its partners, 
ever improving marketing effectiveness and value 
maximisation. 3600 multi-channel marketing includes 
a full suite of CRM services. Through utilisation of our 
cutting-edge back office tools, our CRM teams drive partners 
forward through increased conversion, 
retention and customer 
lifetime value.

Responsible Gaming

We believe our primary 
responsibility is to provide 
the best online gaming 
entertainment for our partners. 
However, we also acknowledge the 
potential danger that gaming 
may pose for a small minority 
of people. Therefore, we 
strive and are committed 

for excellence in our 
responsible gaming 
policy and ethical 

conduct.

Technology 
The Dragonfish 

technology and product 
stack was developed and 
built over 20 years through its 
parent 888’s online track record. 
Its casino, poker and bingo products 
have encompassed both in-house 
and third-party content, while 
its proprietary back office 

technology has been driving 

growth in the business 

using industry-
leading CRM and 
analytical tools 
and capabilities.

Operations 
Dragonfish’s turn-key solution offers 24/7 support, risk and 
fraud management from various global sites, utilising 
multiple communication channels that serve as the back 
bone to its award-winning proposition, leveraging 
20 years of online operational excellence.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

17

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

IDENTIFYING AND MANAGING OUR RISKS

The Board acknowledges that there is no return without 
risk. However, key risks must be identified, evaluated and 
where possible quantified in order for the Board to rationally 
determine how to harness risk to generate optimal return.

The Board acts in accordance with a 
Risk Management Policy, which aims to 
explicitly identify and evaluate key risks 
underlying its core business strategy 
and standardise the approach to risk 
prioritisation and management across 
888’s operations. This in turn means 
that effective controls can be put in 
place to ensure 888 is able to manage 
its operations effectively now and into 
the future. 888’s risk register is updated 
periodically and regular discussions are 
held at Board and management level of 
the role of risk in 888’s business. 

888’s culture emphasises the need for 
employees to take responsibility for 
managing the risks in their own areas 
and to transparently and timely report 

“bad news” and “near miss” incidents, 
with a willingness to constantly learn 
and improve. The Board has also 
adopted a Reporting and Escalation 
Procedure to ensure timely reporting 
of internal reportable events including 
bugs, technical failures, information 
security malfunctions and marketing 
and other operational incidents 
which may affect customers.

The Board considers that 888 complies 
with the requirements of the Financial 
Reporting Council’s Guidance on 
Risk Management, Internal Control 
and Related Financial and Business 
Reporting dated September 2014, 
and specifically confirms that:

•  it is responsible for 888’s risk 
management systems and for 
reviewing their effectiveness;

•  there is an on-going process for 

identifying, evaluating and managing 
the principal risks faced by 888;

•  the systems have been in place during 
2017 and up to the date of approval of 
the Annual Report and Accounts; and

•  they are regularly reviewed by 

the Board.

   Please see page 19 for further details 
of the review conducted in 2017.

RISK APPETITE

Risk is a high priority for the Board 
and effective risk management is an 
integral part of the way we conduct our 
business on a daily basis. The Board 
factors into the risk assessment impact, 

likelihood and appetite considerations. 
Risk is managed across the Group in 
the context of overall risk appetite and 
during 2017 the Board considered risk 
appetite to ensure adequate resources 

are allocated to the risks. The Board 
reviewed and approved the following 
risk appetite statement: 

Category of risk

Tolerance

Risk parameters

Strategic

Medium

Operational

Low to medium 

Financial

Low 

Compliance

Extremely low

During development and implementation of new propositions and 
assessing new opportunities including potential transactions, we are 
prepared to accept medium risks that support our pursuit of growth.

When operating within our business, we have a low to medium 
tolerance for risk. We will take a cautious approach to risk within 
our operations, but consider that certain risks will be taken 
in order to achieve our strategic objectives and maintain our 
competitive position.

We consider that robust financial controls are necessary to manage 
our business effectively. All of our operating processes are based 
around policies and procedures that minimise the risk of a loss of 
financial control.

We have an extremely low to zero tolerance when complying with 
laws and regulations that relate to bribery, corruption and anti-
money laundering. We have controls in place that are designed to 
mitigate these risks, and detailed and tested procedures in place 
for dealing with these types of scenarios when they arise. We 
are particularly sensitive to compliance risks in our key regulated 
markets including the UK.

18

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

888 faces the following significant risks:

KEY OF CHANGE

Increased

Decreased

Remained stable

1. REGULATORY RISK

Change

The risk: 
The regulatory framework of online gaming is dynamic 
and complex. Change in the regulatory regime in a 
specific jurisdiction can have a material adverse effect 
on business volume and financial performance in that 
jurisdiction. In addition, a number of jurisdictions 
have regulated online gaming, and in several of those 
jurisdictions 888 either holds a licence or applied to 
obtain one. However, in some cases, lack of clarity in 
the regulations, or conflicting legislative and regulatory 
developments, mean that 888 may risk failing to obtain 
an appropriate licence, having existing licences adversely 
affected, or being subject to other regulatory sanctions, 
including internet service provider blocking, payments 
blocking, black-listing and fines. Furthermore, legal 
and other action may be taken by incumbent gaming 
providers in jurisdictions which are seeking to regulate 
online gaming, in an attempt to frustrate the grant of 
online gaming licences to 888. Finally, changes to either 
the regulatory framework or enforcement policy relating 
to online gaming in certain markets may effectively 
force the Company out of certain markets where it 
currently operates.

Relevance to strategy:
Compliance with regulatory requirements and the 
maintenance of regulatory relationships in multiple 
jurisdictions is key to maintaining 888’s online gaming 
licences which are critical to the operation and growth 
of its online gaming business. In addition, 888 may 
be exposed to claims in jurisdictions which do not 
regulate online gaming, seeking to block access to 888’s 
offering of players located in such jurisdiction. A robust 
understanding of the legal and regulatory position in key 
locations worldwide is crucial to mitigating this risk.

How the risk is managed:
888 manages its regulatory risk by routinely consulting 
with legal advisers in various jurisdictions where its 
services are marketed or which generate significant 
Group revenue. Furthermore, 888 obtains frequent 
and routine updates regarding changes in the law 
that may be applicable to its operations, working with 
local counsel to assess the impact of any changes on 
its operations. 888 constantly adapts and moderates 
its services to comply with legal and regulatory 
requirements. 888 has now also implemented 
organisational changes in order to strengthen regulatory 
compliance oversight, as well as to improve co-operation 
between the different departments and streamline 
processes of settling any conflicts between them, 
ensuring that 888’s regulatory requirements and duty 
to uphold the licensing objectives always take priority 
over commercial interests. In 2017, 888 also invested 
significant additional resources, well beyond what 
was applicable in the past, in regulatory compliance 
measures. Finally, 888 blocks players from certain 
“blocked jurisdictions” using multiple technological 
methods as appropriate.

What happened in 2017: 
The UKGC’s licence review served as a catalyst for a 
comprehensive review of 888’s compliance, responsible 
gaming systems, Anti-Money Laundering and “Know 
Your Client” checking processes, marketing practices and 
data protection systems, as well as for implementing the 
organisational changes described above in order to clarify 
responsibilities and reporting lines in critical areas, as 
detailed more fully in the CEO’s Strategic Report on page 
08, the Corporate Responsibility Report on pages 32 to 
37 and in note 5 to the consolidated financial statements. 
Enforcement action in the UK online gaming market has 
been declared a priority, with the UKGC taking a proactive 
role to drive change and the UK Competition and Markets 
Authority (“CMA”) investigating possible violations of 
consumer rights in the gaming industry. In Germany, the 
Company was served on 6 March 2018 with a detailed 
ruling of the German Federal Administrative Court in 
a case to which a subsidiary of the Group was a party, 
pertaining to a prohibition order which prohibits offering 
online gaming services in the state of Baden Württemberg. 
The ruling was founded on a finding of law contrary to 
previous EU and German court rulings, upholding the 
current German ban of remote casino and restricting 
remote sports betting activity, rendering the offering of 
online gaming in Germany in general as prohibited under 
the German Inter-State Gambling Treaty. The Group has 
been advised that this ruling could result in increased 
enforcement measures in connection with the provision of 
its services to German customers. Furthermore, in recent 
months, other providers (in the online and land-based 
sectors) have withdrawn from the German online gaming 
market, and recently, payment institutions facilitating 
approximately 9% of deposits for the Group in Germany 
in 2017 have decided to cease providing certain services 
with respect to the German online gaming market. 
Certain other payment institutions have notified the 
Group that they are considering their position. As a result 
of these developments, the Company, together with its 
legal counsel, is considering potential courses of action, 
which may include a petition to the German Federal 
Constitutional Court and is assessing the status and 
breadth of its offerings in the German market. In Canada, 
the Group’s fifth largest market, the anticipated request 
for proposal (“RFP”) process by Loto-Québec to invite 
private companies to provide it with remote gambling 
services has yet to come to fruition. Similar initiatives 
that arose in Canada in previous years, as well as lack of 
liberalisation efforts in the Canadian remote gambling 
market, suggest that future efforts to restrict offering of 
online gambling services through local monopolies are a 
valid possibility. In addition, the applicability of Canadian 
penal law to offshore remote gambling operators remains 
untested, with no enforcement action being taken against 
such operators. Regulatory developments in Germany and 
Canada may present new opportunities for the Group, but 
may conversely make it harder or impossible for the Group 
to offer its services there. The latter change could have a 
material adverse impact on the Group’s revenues. During 
2017, 888 took the decision to withdraw from certain 
markets where changes to the market’s regulatory
framework or enforcement policy were viewed as 
potentially of material adverse effect on business 
volume and financial performance. In the Netherlands, 
the regulator has put in place stricter rules aimed at 
restricting operators from targeting the local market. 
Finally, Russian authorities approved a ban prohibiting the 
carrying out of transactions relating to foreign operators 
of online gambling to be implemented in mid-2018.

19

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

2. BREXIT-RELATED RISKS

Change

The risk:
The status of Gibraltar as a result of “Brexit” remains 
unclear. Recent indications by the European Union have 
suggested that Spain would be granted a veto right with 
respect to the application to Gibraltar of transitional 
arrangements agreed with the United Kingdom, which 
increases the risk of a “hard Brexit” for Gibraltar. If 
888 were to remain registered, licensed and operating 
in Gibraltar in these circumstances, its ability to rely 
on EU freedom of services/establishment principles 
in supplying its services within the EU will be limited; 
furthermore, it may become ineligible to continue to 
hold regulatory licences in certain EU jurisdictions. 
“Brexit” may also adversely impact economic and market 
conditions in the United Kingdom and the rest of Europe.

Relevance to strategy:
The ability to rely on EU principles underpins 888’s 
regulatory strategy regarding major EU markets.

3. INFORMATION TECHNOLOGY AND CYBER RISKS

How the risk is managed: 
888 is not able to control political changes of this 
nature, however it is proceeding with its backup plan 
of obtaining a gaming licence in Malta and establishing 
a server farm in Ireland so that it can continue to serve 
European markets with no disruption to its business.

What happened in 2017: 
The UK formally notified the EU of its intention to 
withdraw in March 2017, which commenced a negotiation 
period which will conclude in March 2019 (unless all 
parties to the negotiations agree otherwise) with the 
United Kingdom ceasing to be a member of the EU. 

The risk: 
IT systems may be impacted by unauthorised access, 
cyber-attacks, DDoS (Distributed Denial of Service) 
attacks, theft or misuse of data by internal or external 
parties, or disrupted by increases in usage, human error, 
natural hazards or disasters or other events. Cyber-
attack and data theft incidents may expose 888 to 
“ransom” demands and costs of repairing physical and 
reputational damage. Failure of IT systems, infrastructure 
or telecommunications/third-party infrastructure may 
cause significant cost and disruption to the business and 
harm revenues. Lengthy down-time of the site (including 
in transitioning to activated disaster recovery servers) 
could also cause 888 to breach regulatory obligations.

Relevance to strategy: 
As an online B2C and B2B business, the integrity of 
888’s IT infrastructure is crucial to the supply of its 
offerings and compliance with its regulatory obligations 
and to the maintenance of customer loyalty.

How the risk is managed: 
Cutting-edge technologies and procedures are 
implemented throughout 888’s technology operations 
and designed to protect its networks from malicious 
attacks and other such risks. These measures include 
traffic filtering, anti-DDoS devices and obtaining anti-
virus protection from leading vendors. Physical and 
logical network segmentation is also used to isolate and 
protect 888’s networks and restrict malicious activities. 
The IT environment is audited by independent auditors, 
such as PCI DSS security audit and eCOGRA audit. 
These audits form part of 888’s approach to ensuring 
proper IT procedures and a high level of security. In order 
to ensure systems are protected properly and effectively, 
external security scans and assessments are carried out 
on a regular basis. 888 has a disaster recovery site to 
ensure full recovery in the event of disaster. All critical 
data is replicated to the disaster recovery site and stored 
off-site on a daily basis.

In the event of loss of functionality of 888’s critical services, 
the business can be fully recovered through the resources 
available at the disaster recovery site. In order to minimise 
dependence on telecommunication service providers, 
888 invests in network infrastructure redundancies whilst 
regularly reviewing its service providers. 888 has two 
Internet service providers in Gibraltar in order to minimise 
reliance on one provider. As a part of its monitoring 
system, 888 deploys set user experience tests which 
measure performance from different locations around the 
world. Network-related performance issues are addressed 
by rerouting traffic using different routes or providers. 
888 operates a 24/7 Network Operations Centre (“NOC”). 
The NOC’s role is to conduct real time monitoring of 
production activities using state-of-the-art systems. 
These systems are designed to identify and provide alerts 
regarding problems related to systems, key business 
indicators and issues surrounding customer usability 
experience. The IT environment tracks changes, incidents 
and service level agreement key performance indicators in 
order to ensure that client experience is consistent and well 
managed. As part of these procedures, capacity planning 
takes place and infrastructure is built accordingly.  
System-wide availability and business-level availability 
is measured and logged in the IT information systems.

What happened in 2017: 
At 888, IT security is deeply embedded within the 
organisation, and security projects are implemented on 
a constant ongoing basis. Awareness training is carried 
out for Group personnel at all office locations by the 
Chief Information Security Officer. Software development 
personnel are trained in IT security and computerised 
systems monitor coding vulnerabilities in real time 
and provide timely notifications to management. 
Various IT security projects were implemented by 888’s 
IT Department under the guidance of its IT Security 
Committee. 888 continued to undergo regular IT security 
audits, including reviews by the internal IT team and 
external audits by gaming regulators.

Change

20

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTKEY OF CHANGE

Increased

Decreased

Remained stable

4. TAXATION RISK

Change

The risk: 
Heightened attention continues to be given to matters 
of cross-border taxation, as the G20/OECD Base 
Erosion and Profit Shifting project has shifted into 
its implementation phase. On 30 November 2017, the 
General Secretariat of the Council of the European Union 
adopted conclusions on “Responding to the challenges 
of taxation of profits of the digital economy”, supporting 
the adoption of “virtual permanent establishment” 
criteria as well as the quick introduction of interim 
measures to tax the digital economy, including a 
targeted turnover-based equalisation tax and potentially 
an EU-wide advertising tax. In the UK, HM Treasury 
published a position paper raising proposals to 
implement new taxation measures with respect to UK 
“user-generated value” of digital economy companies, 
whilst past proposals regarding imposition in the UK 
of “use and enjoyment” VAT rules with respect to UK-
facing advertising have not materially progressed. The 
likelihood of scrutiny of tax practices by tax authorities 
in relevant jurisdictions and the aggressiveness of tax 
authorities continues to increase, with 888 recording 
a provision of US$ 45.3 million (EUR 39.6 million) in 
2017 consolidated income statement (2016: EUR nil) 
in connection with an inquiry from the tax authorities 
in Germany about services provided prior to 2015 in 
the context of which 888 provided information, in 
order to fulfil its statutory assistance and information 
obligations, to enable the appropriate tax authorities to 
form their own view regarding the likelihood of a VAT 
liability. A finding of taxable presence of the Group in 
one or more jurisdictions (including pursuant to revised 
interpretations of the permanent establishment concept 
as mentioned above), a transfer pricing adjustment with 
respect to attribution of profit to such jurisdiction(s), or 
imposition of another form of tax as mentioned above, 
may have a substantial impact on the amount of tax and 
VAT paid by 888 or require significant payments by 888 
in respect of historical tax liabilities. 888’s effective tax 
burden also increases due to the imposition or increase 
of gaming duty in markets in which the Group has 
customers, including the new taxation of free plays in 
the UK. The Company’s Israeli subsidiary entered into 
an Assessment Agreement with the Israeli Tax Authority 
in 2016, in which the subsidiary’s transfer pricing 
remuneration was agreed with regard to tax years ending 
in 2015. The Company believes that the remuneration 
attributed for tax purposes to its Israeli subsidiary 
complies with the arm’s length standard, and therefore 
continues to rely on the transfer pricing agreement 
with regard to tax years following 2015, however the 
agreement has not been renewed. As such, and in light 
of the developments in taxation rules internationally, 
including in the field of transfer pricing pursuant to 
which new methodologies are gaining prominence, 
the Israeli Tax Authority may seek to increase the level 
of remuneration attributed to the Israeli subsidiary 
for tax purposes commencing from the 2016 tax year, 
which could have material financial consequences to 
the Company.

CORPORATE.888.COM

Relevance to strategy:
In addition to the financial consequences of a challenge 
to 888’s tax structure, tax compliance – and being 
seen to be paying the “right amount” of tax – has 
become a serious reputational issue as well as being 
a regulatory compliance issue. As such, it is crucial 
that 888 has a solid basis for its tax positions taken 
in relevant jurisdictions.

How the risk is managed:
888 aims to ensure that each legal entity within its 
Group is a tax resident of the jurisdiction in which it is 
incorporated and has no taxable presence in any other 
jurisdiction. In addition, 888 consults with tax advisers 
not only in jurisdictions in which its Group companies 
are incorporated and in which it has personnel, but also 
in major markets in which it has customers, in order 
to comply with its legal obligations whilst taking 
such action as it is necessary to prevent the improper 
imposition of unlawful or double taxation. 

What happened in 2017:
888 continues to engage with tax authorities and 
obtain legal advice in order to regularise its tax position 
and mitigate exposures. As regards the inquiry in 
Germany regarding VAT, 888 obtained a thorough legal 
assessment and considered the tax position in respect of 
each service supplied and has taken a cautious approach 
by recording a provision in its accounts with respect 
of some of these services. However, the Company has 
reserved its position and all legal rights, based on legal 
advice received.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

21

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Chief Executive Officer’s Strategic Report continued

5. DATA PROTECTION RISK*

Change

The risk: 
888 processes a large quantity of personal customer 
data, including sensitive data such as name, address, 
age, bank details and gaming/betting history. Such data 
could be wrongfully accessed or used by employees, 
customers, suppliers or third parties, or lost, disclosed 
or improperly processed in breach of data protection 
regulations. In particular, the European General Data 
Protection Regulation (“GDPR”) will enter into force 
in May 2018 and will have a significant effect on the 
Company’s privacy and data protection practices, as it 
introduces various changes to how personal information 
should be collected, maintained, processed and secured. 
Non-compliance with the GDPR may result in fines of 
up to ¤20 million or 4% of the Company’s annual global 
turnover, and the Company will be particularly exposed 
to enforcement action in light of the amount of customer 
data it holds and processes. The Company could also 
be subject to private litigation and loss of customer 
goodwill and confidence.

Relevance to strategy: 
The holding and processing of sensitive data in a lawful 
and robust manner is central to 888’s analytics-based 
business strategy. As an online B2C business, the integrity 
of 888’s data protection framework is crucial to the supply 
of its offerings, compliance with its regulatory obligations 
and maintenance of the impressive customer loyalty with 
which 888 is entrusted.

How the risk is managed:
888 is undergoing a robust and risk-oriented GDPR-
preparation project, pursuant to a designated GDPR 
Gap Analysis that was prepared for that purpose in 
coordination with its legal advisers. 

What happened in 2017:
888 has commenced a process of mapping the personal 
data life-cycle within the organisation, including how 
personal data of EU customers and EU employees is 
collected, stored, secured and shared with third parties. 
In addition, 888 has appointed a designated internal 
Data Protection Officer and is preparing policies and 
procedures on relevant matters including exercising user 
rights and data retention, as well as reviewing necessary 
product and IT implementation. 888 is also putting in 
place adequate contractual measures with respect to 
sharing data with third parties, reviewing its privacy 
policy and other customer notifications and reviewing 
the current data security framework.

*  Treated in 2017 as a separate risk from the Information Technology 
and Cyber risk in which the Data Protection risk had previously 
been included.

6. REPUTATIONAL RISK

Change

The risk:
The reputation of 888 is affected by the profile of both 
other online gaming and betting operators, as well as 
the gaming and betting industry as a whole. In addition 
to the UKGC licence review that 888 underwent in 2017, 
the UKGC has since announced that it is considering 
five licence reviews of five other companies in the 
online gaming industry and has written to a further 
12 online casino operators to raise concerns about 
the sector’s approach to anti-money laundering and 
social responsibility. There is a perception that minors 
and vulnerable players are not adequately protected. 
There could also be claims for damages due to 
compulsive gambling. It is also difficult to ensure that 
affiliate marketers ethically source reliable data for 
marketing purposes such that advertising codes can 
be strictly adhered to and only appropriate age groups 
or demographics are targeted and that B2B partners 
engage solely in compliant marketing practices.

How the risk is managed:
In 2017, 888 devoted even more resources to putting 
in place prevention measures coupled with strict 
internal procedures to protect customers, and monitor 
and update their procedures to ensure that minors are 
unable to access their gaming sites. Staff are trained 
to provide a safe gaming experience to customers and 
to recognise and take appropriate actions if they identify 
compulsive or underage activity. 888 also complies with 
eCOGRA guidelines to protect customers. Web links 
to professional help agencies are provided on 888’s real 
money gaming sites, and 888 has a dedicated website 
which provides information regarding responsible 
gaming. Players can also limit their play pattern or 
request to be self-excluded. 888 furthermore – directly 
or via industry bodies – seeks to ensure that legislators 
and regulators are provided with accurate and useful 
information regarding protections against problem 
and underage gaming.

Relevance to strategy:
Underage and problem gaming are risks associated with 
an online gaming business, and ensuring compliance 
with regulatory requirements for the protection of 
vulnerable people is critical to maintaining 888’s 
online gaming licences.

What happened in 2017:
Action taken in 2017 is set out above under Regulatory 
risk. In addition, 888 carried out a general review of all 
its websites and those of its B2B partners in light of the 
UK Advertising Standards Authority and Committees 
of Advertising Practice’s review of gaming industry 
practices, with a view to ensuring that content that may 
be particularly appealing to children, whether specific 
games or general creative elements on the site, have 
been removed or made accessible only after a robust 
age verification process has been completed.

22

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTKEY OF CHANGE

Increased

Decreased

Remained stable

7. PARTNERSHIP RISK

Change

The risk: 
888 has in recent years rationalised its B2B contracts to 
focus on fewer, higher-value contracts. This means that 
any termination or reduction of volume under existing 
B2B contracts would have a more severe impact on 888.

Relevance to strategy: 
B2B is a material part of 888’s business. 888’s key B2B 
contracts in terms of financial impact are its major bingo 
B2B contracts; in addition, its US B2B contracts have 
strategic importance for the longer-term.

CORPORATE.888.COM

How the risk is managed: 
Whilst 888 generally protects itself contractually in 
this respect, it is often not commercially practicable to 
compel B2B partners to continue utilising the Dragonfish 
platform in the long-term. The main method of mitigation 
is therefore to maintain commercial relevance in terms 
of the functionality and technology of the B2B platform 
offered, competitive pricing, maintaining an ongoing 
relationship with B2B partners, and ensuring that 888 
has a good understanding of the needs of its B2B  
partners and their owners.

What happened in 2017:
During the year, 888 maintained its ongoing dialogue 
with major B2B partners, with a view to continued 
renewal of contracts aligned with 888’s strategy. 
However, some of these partners now own their 
own technological platforms and may migrate their 
businesses to such platforms, and therefore some of 
888’s major B2B contracts may not be renewed in the 
near term.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

The Strategic Report, from pages 08 to 23, was reviewed, approved 
by the Board and signed on its behalf on 20 March 2018.

Itai Frieberger
Chief Executive Officer

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

23

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
CFO’s Report

2017 BUSINESS & FINANCIAL REVIEW

“Continued growth and record breaking 
revenue performance despite regulatory 
and compliance challenges.” 

Aviad Kobrine
Chief Financial Officer

INTRODUCTION

2017 was yet another successful year for 888 with continued 
growth and record-breaking revenue performance despite 
regulatory and compliance challenges, primarily in the UK, and 
the Group’s withdrawal from certain markets. 888’s continued 
increase in revenue was achieved by leveraging its analytical 
marketing expertise while maintaining effective cost control.

Revenue – B2C 
Casino3 
Poker 
Sport 
Bingo 

Total B2C 

B2B 

Revenue  

Operating expenses4 
Gaming duties 
Research and development expenses 
Selling and marketing expenses 
Administrative expenses5 

Adjusted EBITDA6,7 
Depreciation and amortisation  
Finance  

Adjusted profit before tax7 
Share benefit charges 
Exceptional charges8 
Share of equity accounted associates loss 

Profit before tax  

Adjusted basic earnings per share 

Basic earnings per share  

1  Totals may not sum due to rounding.
2 Constant currency: 888 reports its financial results in 
US$ however (i) it generates certain revenue streams 
from customers using other currencies and (ii) it incurs 
costs in various currencies. Due to the strong US$ in 
2017 compared to 2016, reported revenue and profit 
were adversely impacted. Constant currency has been 
calculated as follows: (i) Revenue: with the exception 
of Poker, by applying 2016 exchange rates to revenue 
generated during 2017. Poker revenue was also 
adversely impacted given that many Poker customers 
fund their US$ bankroll using other currencies, which 
suffered reduced purchasing power compared to 
the US$. It is difficult to quantify reliably this indirect 
impact (other than a small adjustment which was 
made to Poker revenue generated in Euro) (ii) Costs: 
costs were retranslated by applying 2016 exchange 
rates. When applying constant currency measure to 

24

20161 
US$ million  US$ million 

20171 

Change 
Constant 
currency2 

Change
Reported

293.9 
77.9 
75.5 
39.3 

486.6 

55.2 

541.8 

(138.8) 
(75.2) 
(35.4) 
(162.5) 
(29.2) 

100.7 
(19.3) 
(3.1) 

78.3 
(8.5) 
(50.8) 
(0.2) 

18.8 

20.1¢ 

3.5¢ 

282.1 
84.4 
51.9 
41.8 

460.2 

60.6 

520.8 

(136.1) 
(60.5) 
(34.3) 
(170.2) 
(29.5) 

90.2 
(19.0) 
(1.3) 

69.9 
(6.7) 
(3.9) 
(0.1) 

59.2 

17.4¢ 

14.4¢ 

4%
(8%)
45%
(6%)

6%

(9%)

4%

7% 

(5%) 

5% 

19% 

12%

12%

(68%)

15%

(76%)

the B2C revenue there was no material impact save for 
B2C Bingo revenue which decreased by 1% at constant 
currency as opposed to a 6% decrease in reported 
revenue. 

3 Social games revenue, which was previously included 

in the Emerging Offerings segment, is presented 
in the Casino segment. 2016 revenue figures have 
been re-classified to allow a like for like comparison. 
These changes are described in note 2 to the financial 
statements.

4 Excluding depreciation of US$5.7 million (2016: US$8.4 

million) and amortisation of US$13.6 million (2016: 
US$10.6 million).

5 Excluding share benefit charges of US$8.5 million 

(2016: US6.7 million).

6 As defined in the table above.

7 Adjusted EBITDA is the main measure the analyst 
community uses to evaluate the Company and 
compare it to its peers. The Group presents adjusted 
measures (including adjusted profit before tax) which 
differ from statutory measures due to the exclusion 
of Exceptional charges and “adjustments.” It does so 
because the Group considers that it allows for a better 
reflection of the underlying financial performance of 
the Group. 

8 Exceptional charges of US$45.3 million in respect of 
potential value added tax relating to the provision 
of gaming services in Germany prior to 2015 all as 
described in note 5 to the financial statements and 
US$5.5 million in lieu of a fine as part of a resolution 
of the UKGC licence review (2016: US$3.0 million in 
respect of gaming taxes relating to activity in prior 
years and US$0.9 million in respect of exceptional 
legal and professional costs). 

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RECONCILIATION OF PROFIT BEFORE TAX TO EBITDA AND ADJUSTED EBITDA 

Profit before tax 
Finance expense, net 
Depreciation 
Amortisation  

EBITDA  
Exceptional charges 
Share benefit charges 
Share of post-tax loss from equity accounted associates 

Adjusted EBITDA 

CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

2017 
US$ million 

2016
US$ million

18.8 
3.1 
5.7 
13.6 

41.2 
50.8 
8.5 
0.2 

100.7 

59.2
1.3
8.4
10.6

79.5
3.9
6.7
0.1

90.2

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

FINANCIAL RESULTS AND DIVIDEND

888 delivered further growth in revenue 
in 2017. Reported revenue increased 
by 4% and reached an all-time high of 
US$541.8 million (2016: US$520.8 million) 
driven by continued strong performances 
in Casino, Sport and across regulated 
markets, most notably Spain and Italy. 
The performance was achieved despite 
the Group’s withdrawal from certain 
markets during the year which caused 
a 2% reduction in revenue as well as the 
heightened regulatory scrutiny in the 
UK. At constant currency, Group revenue 
increased 5% year on year. 

Adjusted EBITDA for the year increased 
by 12% to US$100.7 million (2016: 
US$90.2 million) and by 19% at constant 
currency. The Adjusted EBITDA margin 
increased to 18.6% (2016: 17.3%). 
At constant currency, the Adjusted 
EBITDA margin was 19.5%.

Adjusted profit before tax 
increased by 12% to US$78.3 million 
(2016: US$69.9 million). Profit 
before tax was US$18.8 million 
(2016: US$59.2 million) as a result of the 
Exceptional charges. Further information 
on these Exceptional charges is set out 
in note 5 of the financial statements.

Adjusted basic earnings per share 
increased 15% to 20.1¢ (2016: 17.4¢). 
Basic earnings per share was 3.5¢ 
(2016: 14.4¢). Further information on 
reconciliation of adjusted basic earnings 
per share is provided in note 9 to the 
2017 financial statements.

Net cash generated from operating 
activities increased significantly 
to US$95.5 million in 2017 (2016: 
US$68.1 million). The increase compared 
to 2016 is a result of higher profit before 
tax adjusted for Exceptional charges 
and the significant outflow of cash 
during 2016 in respect of gaming duties, 
Exceptional charges and income tax 
related to previous periods. 

As at 31 December 2017, the Group’s 
financial position remained strong 
with cash and cash equivalents of 
US$179.6 million (2016: US$172.6 million) 
and US$71.7 million liabilities to 
customers (2016: US$75.7 million). 
Net cash (calculated as cash net of 
liabilities to customers) increased to 
US$107.9 million (2016: US$96.9 million) 
after dividend payments during 
the year of US$70.5 million 
(2016: US$56.6 million).

Reflecting the strong performance of 
the Group but in light of regulatory 
developments and mindful of the 
importance of retaining adequate cash 
to fund potential investment activities, 
the Board of Directors is recommending 
a final dividend of 5.9¢ per share in 
accordance with 888’s dividend policy, 
plus an additional one-off 5.6¢ per share, 
bringing the total for the year to 15.5¢ 
per share (2016: 19.4¢ per share).

B2C OVERVIEW 

B2C revenue during the year was 
US$486.6 million, representing a 6% 
increase compared to the prior year 
(2016: US$460.2 million) and 90% 
of total Group revenue (2016: 88%). 
B2C growth was achieved despite the 
Group’s decision to withdraw from 
certain markets during the year which 
caused a 2% reduction in B2C revenue, 
and heightened regulatory scrutiny 
which impacted revenue from the UK. 

It was underpinned by continued 
momentum in Casino, further 
outstanding growth in Sport, with a 45% 
revenue increase building on exceptional 
growth in 2016, as well as growth across 
several regulated markets. 

The Group’s continued progress was 
driven by 888’s highly effective CRM and 
continued marketing investment as well 
as notable success on mobile, in Sport 
and across regulated European markets. 

Mobile continues to grow across 
markets and product verticals and 
is an increasingly important driver 
of revenue, deposits and customer 
recruitment. B2C revenue from mobile 
devices in the UK represented 70% of 
UK revenue in 2017 compared to 60% 
in 2016, with the share of customer 
recruitment and deposits from 
mobile devices also increasing.

  Continues overleaf

25

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
CFO’s Report continued

B2C - PRODUCT SEGMENTATION

888’s revenue by product segment is set out in the table below: 

Revenue – B2C 
  • Casino 
  • Poker 
  • Sport 
  • Bingo 

Total B2C 

B2B 

Revenue 

CASINO

Results overview
Casino continued its strong 
momentum with a 4% increase in 
revenue to US$293.9 million (2016: 
US$282.1 million). This is a result of 
continued development of the mobile 
platform: a successful Live Casino 
offering; further expansion across a 
number of regulated markets, most 
notably Spain and Italy; and effective 
cross-sell from other verticals, primarily 
Sport. Casino revenue increased 17% 
when excluding the UK market.

Average active days per 
Casino players increased by 18% 
against 2016 and average revenue 
per player remained stable. 

Product overview
The Group’s success in Casino remains 
underpinned by our outstanding brand 
and first-class customer experience, 
all driven by highly effective CRM 
and marketing. 

Casino offers classic table games, 
such as blackjack and roulette, as 
well as exclusive in-house developed 
proprietary games and appealing  
third-party content. During 2017, 
we added 72 new Casino games 
across mobile and desktop platforms.

26

2016  
US$ million  US$ million 

2017 

Change 
Constant 
currency 

Change
Reported

293.9 
77.9 
75.5 
39.3 

486.6 

55.2 

541.8 

282.1 
84.4 
51.9 
41.8 

460.2 

60.6 

520.8 

4%
(8%)
45%
(6%)

6%

(9%)

4%

7% 

(5%) 

5% 

POKER

SPORT

Results overview
Poker experienced a challenging 2017 
with revenue of US$77.9 million (2016: 
US$84.4 million). This performance was 
impacted by the Group’s decision to 
withdraw from certain markets, in line with 
the Group’s strategic focus on operating 
in sustainable regulated markets, which 
resulted in 8% decline in Poker revenue 
compared to the previous year. Excluding 
the markets from which the Group 
withdrew during the year, which caused 
a 7% reduction in Poker revenue, revenue 
decreased by only 1% compared to the 
previous year. While reported revenue 
decreased, average revenue per player 
and average active player days increased 
by 22% and 20% respectively year on year 
reflecting the strength and appeal of 888’s 
poker proposition. 

Results overview
888’s momentum in Sport continued during 
the year with a major focus on further 
developing the Group’s presence in this 
strategically significant vertical. Sport 
revenue increased 45% to US$75.5 million 
(2016: US$51.9 million). This momentum 
was derived from successful marketing; 
a wider portfolio of events for customers 
to bet on; live betting; and enhanced 
analytics that enabled 888 to offer “tailor-
made” bets to customers. The progress 
during the year was achieved despite 
strong comparatives from the prior year, 
which included the European football 
championships, in addition to the absence 
of a major sporting tournament during 2017. 
888sport’s continued growth therefore 
demonstrates the effectiveness of the 
Group’s marketing and CRM.

In January 2018, post the year end, the 
Group launched Poker in Italy. 888poker.
it is offering customers in Italy 888’s 
unique poker games and the full range 
of its poker variants. This means that 
888 now offers all three of its core 
gaming verticals (casino, sports betting 
and poker) in Italy, one of the Group’s 
fastest- growing markets. 

Product overview
Poker performance continues to reflect 
the 888poker brand’s reputation as a 
leading destination for recreational poker 
players as well as the quality and variety 
of 888’s poker proposition. The product is 
also supported by a fully integrated Casino 
gaming suite and Sports betting offer. 

New product innovation remains key to 
888poker’s success. The Group remains 
focused on further enhancing the player 
experience on mobile devices and the 
Group’s BLAST product, a mobile-friendly 
“sit and go” format launched in mid-
2016, continues to prove popular with 
customers and drive activity. In addition, 
SNAP, a high-speed poker variant 
introduced in 2016, was successfully 
launched in Spain during the first half 
of the year and is performing well. 

In 2017, average active days per Sport 
players increased by 6% against 2016 and 
average revenue per player increased by 
45% against the prior year. 

Product overview
As well as continuing to provide the  
fast-growing product revenue stream for 
888, Sport remains a highly important 
customer acquisition channel for the Group 
and provides additional value to the Group 
by cross-selling customers into Casino. 

Supported by innovative and effective 
marketing investment, 888sport is 
increasingly recognised as a credible sports 
betting destination with a wide range of 
markets, live bets and competitive odds 
for customers to enjoy. During the year we 
improved the sport player experience and 
retention through intelligent marketing 
tools such as real-time promotions.

In July 2017, 888 signed an extension to 
its agreement with Kambi Group including 
more favourable terms that provide 888 
with continued access to a leading sport 
product that is integrated into 888’s 
market-leading back office. The deal retains 
888’s flexibility to change platforms in the 
event of merger or acquisition activity.

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

BINGO 

B2B REVIEW

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

Results overview
The Group achieved Bingo revenue of 
US$39.3 million (2016: US$41.8 million) 
representing a 1% decrease at constant 
currency and a 6% reduction in 
reported revenue, reflecting the clear 
dominance of Sterling in Bingo revenue. 
This outcome was achieved against 
the backdrop of a highly competitive 
UK bingo market as well as the tighter 
regulatory environment in the UK. 

The share of mobile devices within Bingo 
B2C revenue in the UK continued to 
grow and now represents 68% thereof 
(2016: 54%). In addition, Bingo average 
revenue per player increased 10% and 
average active days per player increased 
by 6% year on year. 

Product overview
888 offers online bingo entertainment 
across a wide array of branded bingo 
sites, each with its own engaging 
theme and content. The Group’s bingo 
brands benefit from 888’s continuous 
development with regular new content 
and in-house developed games helping 
to differentiate 888’s brands in the 
competitive UK market.  

Operational overview
The B2B platform continued to expand 
with 18 new skins added to the network. 
The Group’s partners continue to enjoy 
and benefit from new features and 
functionality including ability to offer 
seamless shared games between Bingo 
rooms, a new awards system that offers 
a variety of prizes and a vast addition 
of new game vendors. 

The Group’s Casino Flex instant games 
proposition continues to develop and 
grow, adding 12 new brands in the year, 
resulting in 38 brands now operating 
on the platform. A key focus during 2017 
has been to introduce additional content 
and new optimisation tools intended to 
increase revenue per player.

Results overview
Revenue from Dragonfish, 888’s B2B line 
of business, was US$55.2 million (2016: 
US$60.6 million). The B2B Revenue 
decrease of 9% compared to the previous 
year was impacted by weaker Sterling 
against the Group’s reporting currency 
as well as the competitive nature of the 
UK bingo market. At constant currency, 
B2B Revenue decreased by 5%. The lower 
revenue was also a result of one of 
Dragonfish’s larger B2B partners reducing 
marketing activity during the second 
half of the year which resulted in a lower 
revenue share to the Group.

Revenue from our B2B business in the 
US market has remained in line with 
Board expectations. The Group continues 
to monitor the regulatory landscape in 
the US and is well placed to capitalise on 
future potential regulatory developments 
as and when they occur.

Revenue by geographic market
Table of revenue by geographical market:

 (decline) 
US$ million  US$ million  previous year  

2017 

2016 

Growth  % of reported
Revenue 
2017

Europe - Other 
UK 
Spain 
Americas 
Rest of world 

Total Revenue 

213.6 
203.1 
63.1 
46.2 
15.8 

541.8 

183.7 
223.2 
47.3 
44.9 
21.7 

520.8 

16% 
(9%) 
34% 
3% 
(27%) 

4% 

39%
37%
12%
9%
3%

100%

The Group’s growth strategy is focused on driving sustainable performances in 
regulated markets, thereby further diversifying the business and enabling the Group 
to leverage its full marketing expertise as regulation allows. The Group continues to 
believe that the global online gaming market is in transition towards full regulation 
and the Board believes that 888’s proven ability to launch in regulated markets and 
achieve critical mass in those markets is central to the Group’s long-term success 
and profitability. 

During the year revenue from regulated markets continued to represent the majority 
of the Group’s revenue. In 2017, revenue from regulated markets represented 59% of 
the Group’s revenue (2016: 61%), the decrease is a result of the weaker Sterling and 
heightened regulatory scrutiny impacting revenue from the UK. Regulated and taxed 
markets1 represented 70% of Group revenue (2016: 71%). 

1  Regulated and taxed markets refer to jurisdictions where the Group operates under a local licence or where the 

Group is liable for gaming duties or VAT (or its equivalent). 

27

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT

CFO’s Report continued

28

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

CORPORATE.888.COM

Europe Other
At 39% of total revenue in 2017, 
Europe Other represented the most 
significant proportion of the Group’s 
overall annual revenue (2016: 35%). 
This is a strong endorsement of the 
Group’s ability to establish and develop 
a leading position in regulated markets. 

Europe Other revenue increased 
by 16% to US$213.6 million (2016: 
US$183.7 million) reflecting growth 
across regulated markets but most 
notably, Italy, one of the Group’s fastest 
growing markets. The Group intends to 
increase investment in the Italian market 
in the year ahead in order to capitalise 
on the future growth opportunities 
we envisage.

In Italy, revenue increased by 34%, 
supported by strong growth from Sport 
following its launch in early 2016. In 
January 2018, post year end, the Group 
launched 888poker.it to build on the 
successful casino and sports betting 
offerings already available in the Italian 
market. With all three of the Group’s core 
gaming verticals now available in Italy for 
888 to leverage, the Group sees further 
growth opportunities in that market. 

UK 
In the UK, the online gaming industry 
continues to face heightened regulatory 
scrutiny and constraints, in particular 
regarding areas including responsible 
gaming, marketing and advertising, and 
‘know your customer’ requirements. 
Against this backdrop, and given 
the strong progress delivered across 
regulated Continental European 
markets during 2017 from the UK 
represented 37% of total revenue (2016: 
43%). On a constant currency basis, 
UK revenue decreased by only 5% 
compared to the same period last year. 

During H2 2017, changes in remote 
gaming duty in the UK were implemented 
that reform the treatment of bonuses 
and free plays. The Group was well-
prepared for these changes and with 
888’s ability to adapt and optimise its 
own technology platforms we have been 
able to successfully mitigate part of 
the impact on the Group’s profitability. 
We believe that with our ongoing 
investment in customer protection and 
compliance tools, 888 is well positioned 
to capitalise on any opportunities 
presented by potential changes 
to the competitive environment.

Spain
In Spain, the Group’s second largest 
market, total revenue in 2017 increased 
by 34% against the prior year to 
US$63.1 million (2016: US$47.3 million) 
representing 12% of the Group’s overall 
annual revenue (2016: 9%). This progress 
reflects significant growth in Casino and 
Sport as well as increased and efficient 
marketing investment. The Group intends 
to increase investment in Spain, where it 
has already developed a strong presence, 
with a focus on further capitalising on 
future growth opportunities.

US
Trading in the US market has remained 
in line with the Board’s expectations. 

The Group has a unique position in the 
US market which was further developed 
in the first half of the year with the 
introduction of the BLAST poker product 
to New Jersey. 

The Group continues to monitor 
the regulatory landscape in the US 
and we remain confident that 888 is 
exceptionally well placed to capitalise 
on potential future regulatory 
developments as and when they occur. 

EXPENSES OVERVIEW

888’s continued strong growth in Casino, 
Sport and in Continental European 
regulated and taxed markets has resulted 
in an increase in gaming duties and a 
modest increase in operating expenses. 

Selling and marketing expenses 
decreased during 2017 compared to 
the prior year driven by marketing 
optimisation and efficiencies. In addition, 
the Group is now operating in fewer 
major regulated territories that are in 
the earlier stage of 888’s investment 
in such markets. 

The Group continues to improve its 
operating efficiencies. This resulted in 
a lower level of expenses to revenue ratio 
for operating, selling and marketing and 
administrative expenses and a stable 
level of research and development 
expenses to revenue.

Operating expenses
Further growth in 888’s Casino offering 
resulted in higher commissions and 
associated charges in respect of the Live 
Casino third-party platform. 

In addition, while Sport revenue 
increased significantly during the year, 
associated royalty costs payable to 
Kambi, the Group’s sport platform 
provider were lower as a result of new 
and improved terms negotiated during 
H2 2017.

Operating expenses* increased by a 
modest 2% to US$138.8 million (2016: 
US$136.1 million). The proportion of 
operating expenses* (which mainly 
comprise staff related costs, commissions 
and royalties payable to third parties, 
chargebacks, payment service providers’ 
(“PSP”) commissions and costs related 
to operational risk management 
services) to revenues decreased to 
25.6% (2016: 26.1%). This reflected 
continued operating efficiencies and 
strict cost control against a backdrop of 
increasing regulatory requirements to 
tighten the scope of customer related 
screening. Reported operating expenses 
amounted to US$158.1 million (2016: 
US$155.1 million).

Deposit volumes substantially 
increased during the year while the 
chargebacks** ratio decreased to 0.5% 
(2016: 0.8%) of revenue, reflecting 
continued optimisation of the Group’s 
risk management and fraud detection 
mechanisms that further enhanced 
888’s internal monitoring systems and 
allows the Group to react in real time 
to evolving fraud patterns.

*  As defined in the table set out on page 24. 
**  “Chargeback” refers to a demand by a credit 
card provider for a retailer to make good the 
loss on a fraudulent or disputed transaction.

Gaming taxes and duties 
Gaming duties levied in regulated and 
taxed markets increased considerably to 
US$75.2 million (2016: US$60.5 million). 
This is a direct result of strong revenue 
growth in regulated markets, primarily 
Spain, Italy and Austria; the introduction 
of Sport in Italy and Germany since the 
first half of 2016; and the implementation 
of reformed Remote Gaming Duty 
(“RGD”) in the UK during the second half 
of 2017 which reforms the treatment of 
bonuses and free plays. 

Research and development expenses
Research and development expenses 
increased 3% to US$35.4 million 
(2016: US$34.3 million). This is a result 
of the Group’s continued investment 
in the development of new products 
and games as well as implementing 
new technologies and tools to further 
enhance customer protection. 

29

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
CFO’s Report continued

In addition, research and development 
expenses were also affected by the 
strengthening of the ILS against the 
Group’s reporting currency. The research 
and development expenses to revenue 
ratio remained stable at 7% (2016: 7%).

Selling and marketing expenses
The Group continuously evolves its 
marketing techniques and focuses on 
marketing optimisation to ensure 888’s 
marketing spend is both effective and 
cost efficient. This resulted in selling 
and marketing expenses during 2017 
of US$162.5 million (2016: US$170.2 
million). The ratio of selling and marketing 
expenses to revenue reduced to 30.0% 
(2016: 32.7%). In addition, the Group is 
now operating in fewer major regulated 
territories that are in the earlier phases 
of 888’s investment in such market. The 
higher level of marketing spend during 
2016 was driven by management’s 
decision to invest heavily in Sport 
marketing activities ahead of the 
Euro 2016 football championship.

and a payment of US$5.5 million in lieu 
of a fine as part of a resolution to the 
UKGC’s licence review process. 

The Exceptional charges incurred during 
2016 consisted of exceptional retroactive 
duties and associated charges relating 
to prior years of US$3.0 million and 
US$0.9 million legal and professional 
costs associated with the subsequently 
aborted proposal for a potential 
combination between the Group, 
The Rank Group plc and William Hill plc. 

Share benefit charges
Share benefit charges relate to long-
term incentive equity awards granted 
to eligible employees.

Equity-settled share benefit charges of 
US$8.5 million (2016: US$6.7 million) 
mainly comprise of the full year effect 
of awards granted in previous year. 
Further details are given in the Directors’ 
Remuneration Report on pages 63 to 76 
and in note 21 to the financial statements.

Administrative expenses
Administrative expenses* amounted to 
US$29.2 million (2016: US$29.5 million) 
and represented a lower proportion of 
revenue compared to the previous year 
at 5.4% (2016: 5.7%). This was as a result 
of management’s continued focus on 
maximising operational efficiencies 
and strict cost control. Reported 
administrative expenses amounted to 
US$37.7 million (2016: US$36.2 million). 

* As defined in the table set out on page 24.

Finance income and expenses
Finance income of US$0.6 million 
(2016: US$0.4 million) less finance 
expenses of US$3.7 million (2016: 
US$1.7 million) resulted in a net expense 
of US$3.1 million (2016: US$1.3 million). 
The increased expense compared to 
the previous year is mainly attributable 
to US$2.4 million retranslation of the 
exceptional provision for potential 
value added tax in Germany, which is 
denominated in Euro, as described above. 

Adjusted EBITDA
Adjusted EBITDA increased by 12% to 
US$100.7 million (2016: US$90.2 million). 
This is a strong result given external 
factors during the year including: 
the Group’s withdrawal from certain 
markets; the impact of heightened 
regulatory scrutiny in the UK and the 
introduction of the new RGD in the 
UK from the second half of 2017; and 
adverse currency movements, primarily 
the weaker Sterling and stronger ILS. 
Adjusted EBITDA at constant currency 
increased by 19%. Adjusted EBITDA 
margin increased to 18.6% (2016: 17.3%) 
or 19.5% at constant currency. 

Exceptional charges
During 2017, 888 incurred Exceptional 
charges of US$50.8 million (2016: 
US$3.9 million). This included a 
US$45.3 million provision in respect 
of potential value added tax relating 
to the provision of gaming services in 
Germany prior to 2015, as described in 
note 5 to the 2017 financial statements, 

30

888 continually monitors foreign currency 
risk and takes steps, where practical, to 
ensure that net exposure is kept to an 
acceptable level. 

Profit before tax
Adjusted profit before tax increased 
by 12% to US$78.3 million (2016: 
US$69.9 million). Profit before tax 
was US$18.8 million (2016: $59.2 million 
profit) as a result of the Exceptional 
charges outlined above.

Taxation and Profit after tax
Taxation for the period was US$6.2 million 
(2016: US$7.7 million). The decrease 
compared to 2016 mainly related to the 
tax effect of foreign currency losses 
following the strengthening of the ILS 
against the USD offset by withholding tax 
on dividend distribution by a subsidiary to 
the Parent Company. Further information 
on the Group’s corporate tax is given 
in note 8 to 2017 financial statements.

Adjusted profit after tax1 increased by 16% 
to US$72.1 million (2016: $62.2 million). 
Profit after tax was US$12.6 million 
(2016: $51.5 million) as a result of the 
Exceptional charges outlined above.

Earnings per share
Adjusted Basic earnings per share 
increased by 15% to 20.1¢ (2016: 17.4¢). 
Basic earnings per share decreased 
by 76% to 3.5¢ (2016: 14.4¢) as a 
result of the Exceptional charges 
outlined above. Further information 
on the reconciliation of Adjusted Basic 
earnings per share is given in note 9 
to the 2017 financial statements.

Dividend
Reflecting the strong performance of 
the Group but in light of regulatory 
developments and mindful of the 
importance of retaining adequate cash 
to fund potential investment activities, 
the Board of Directors is recommending 
a final dividend of 5.9¢ per share in 
accordance with 888’s dividend policy, 
plus an additional one-off 5.6¢ per share, 
bringing the total for the year to 15.5¢ per 
share (2016: 19.4¢ per share).

Cash flow
Net cash generated from operating 
activities increased significantly 
to US$95.5 million in 2017 (2016: 
US$68.1 million). The increase compared 
to 2016 is a result of higher profit before 
tax adjusted for Exceptional charges and 
outflow of cash during 2016 in respect of 
gaming duties, Exceptional charges and 
income tax related to previous periods. 
The Group’s strong performance and 
operating efficiency led to substantial 
free cash allowing for dividend payments 
during the year of US$70.5 million 
(2016: US$56.6 million). 

Balance sheet 
888’s balance sheet remains strong, 
with no debt and ample liquid resources. 
888’s cash position as at 31 December 
2017 was US$179.6 million (2016: US$172.6 
million). The balance owed to customers 
at US$71.7 million (2016: US$75.7 million). 
Net cash increased to US$107.9 million 
(2016:  US$96.9 million) after dividend 
payments of US$70.5 million during 
the year (2016: US$56.6 million).

Aviad Kobrine
Chief Financial Officer

1  As defined in note 9 of the financial statements.

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I
I

S
S
T
T
R
R
A
A
T
T
E
E
G
G
C
C
R
R
E
E
P
P
O
O
R
R
T
T

G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E
&
&
D
D
R
R
E
E
C
C
T
T
O
O
R
R
S
S
R
R
E
E
P
P
O
O
R
R
T
T

I
I

’
’

I
I

F
F
N
N
A
A
N
N
C
C
A
A
L
L

I
I

S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

31

 
 
 
 
 
 
 
 
 
 
Corporate Responsibility

DOING BUSINESS RESPONSIBLY

We are committed to a proactive policy of corporate 
and social responsibility, which reflects the high 
professional and ethical standards we have set 
for ourselves.

responsible

ENVIRONMENTAL IMPACT

As an online business, 888’s activities 
have a relatively small impact on the 
environment. However, we remain 
committed to ensuring that wherever 
possible we minimise what little effect 
we have with the following areas being 
the key focus points:

•  Energy consumption: we continuously 
monitor our energy consumption to 
help us ensure we are being as energy 
efficient as possible;

•  Water: we use only ecological 

detergents in our offices and use water 
saving devices in most of our locations; 
and

•  Travel: to minimise the impact of travel 

on the environment we encourage 
employees to either cycle to work and, 
in certain locations, provide buses for 
commuters. We also continue to invest 
in the state-of-the-art technology to 
help meetings occur remotely. 

888 commissioned a study by AVIV 
AMCG to provide quantitative 
information regarding its environmental 
impact, as reflected through 888’s 
greenhouse gas emissions for the 
period 1 January to 31 December 2015, 
and to assist it in finding ways to further 
reduce its greenhouse gas emissions. 
Details of the results were set out in 
the Company’s 2015 Annual Report. 
Whilst 888 is committed to complying 
with UK disclosure requirements and 
appropriately managing its greenhouse 
gas emissions, given that 888 has low 
emissions, that little has changed in the 
way it conducts its business, and in light 
of the costs involved in monitoring and 
measuring such emissions, the Board has 
concluded that a review will be carried 
out once every several years rather than 
annually. The Board acknowledges its 
overall responsibility for environmental 
issues and monitors 888’s environmental 
performance in light of internal targets.

32

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

EMPLOYEE ENGAGEMENT

888’s success depends on the quality and commitment of 
its people. We take our responsibilities to our staff around 
the world very seriously and aim to provide an enjoyable 
work environment where employees are challenged and 
motivated to excel, where flair is rewarded, compensation is 
fair and the balance between work and family is respected. 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

FOCUS ON TALENT 

The competition for talent intensified 
over 2017 requiring us to think outside 
of the box about the processes 
of identification and recruitment. 
Throughout 2017 we have focused on 
positioning 888 as an “employer of 
choice” and rebuilding the 888 employer 
brand. New marketing initiatives 
have also been introduced using 
digital channels, proactive sourcing, 
improved job websites and new 
employee referral programmes. 

Managing employee performance is 
an important topic on the Company’s 
agenda, and in 2017 we laid out the 
infrastructure for a new performance-
based evaluation process changing 
our performance values to align our 
focus on excellence and team success. 
Ultimately, this new process is aimed 
at achieving a more agile and goal-
oriented dialogue between managers 
and employees and is intended to allow 
us to better link our compensation 
approach to employee delivery. 

Managerial development: 
Throughout 2017, the Company’s  
mid-level management (“Business 
Leaders Forum” or “BLF”) received 
special attention. In Q2, we held a global 
BLF conference that included business 
relevant materials and activities as 
well as strategic updates led by the 
Chief Executive Officer. This forum 
has also started to meet on a regular 
basis, connecting managers across the 
board with relevant business agenda. 
In addition, the connection between 
the senior managers in the Product, 
Technology and Marketing groups 
was strengthened with a dedicated 
enrichment learning programme aimed 
at professional topics to reinforce 
their collaboration. 

To encourage our employees’ 
professional growth and personal 
development, in 2017 we continued 
to focus on internal mobility and career 
development. Our internal mobility 
programme in 2017 included over 
180 employee career moves. We are 
also heavily investing in growing 
managerial skills and capabilities by 
addressing professional development 
using external training, professional 
forums and panoramic learning sessions 
– our very own internal knowledge 
sharing programme.

Finally, our dynamic managerial 
programme for new entry managers will 
be launched globally for the first time 
in 2018 with comparable managerial 
learnings across all sites. 

33

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Corporate Responsibility continued

PEOPLE AT THE 
HEART OF 888

At 888 we are fully committed to maintaining a high 
standard of corporate and social responsibility. 

EMPLOYEE EXPERIENCE

HR TOOLS

OUR VALUES

At 888 we are fully committed to 
maintaining a high standard of corporate 
and social responsibility. 

This ethos is part of our culture and 
permeates throughout our business into 
the everyday business decisions we make 
on a day-to-day basis. 

We also recognise that a responsible 
approach is not only the correct way to 
do business but one that enhances our 
credibility amongst all our stakeholders 
and thereby supports the development 
of 888. The Board acknowledges 
its overall responsibility for social, 
community and human rights issues 
within 888.

2017 was a launching point for employee 
experience enhancing employee 
engagement to increase pride and 
motivation. Throughout 2017, we 
aligned our welfare plans across all 
888 sites, celebrating successes and 
special events in unique ways. Such new 
events included recognition of tenure, 
celebrating National Women’s Day 
and marking the Company’s 20th year 
in operation.

In addition, in 2017, we initiated divisional 
gatherings throughout the year sharing 
professional learnings and vision as well 
as recognising special contributions 
of employees.

ORGANISATIONAL DEVELOPMENT:

As our business landscape continues 
to change and adapt, so does our 
organisational structure. 2017 included 
many changes to our divisional working 
structures allowing us to maintain our 
dynamic business edge.

Towards Q4, we changed the structure 
of our senior managerial group 
promoting a Chief Operating Officer 
from within the Company’s operational 
management, Itai Pazner. This process 
brought along with it additional changes 
in the remaining divisions creating 
internal shifts and succession within 
the BLF managerial group.

This year we turned our attention to 
providing the organisation with real-time 
insights about our employee workforce 
using digital analytics tools to enable 
better decision-making processes. 

888 takes its employees’ health and safety 
seriously and has written policies in place 
with regard to occupational health and 
safety issues in its major offices. The 
Board will consider setting targets with 
regard to occupational health and safety 
issues in order to monitor performance. 
The Board acknowledges its overall 
responsibility for human resources issues 
within 888, including for human resources 
and labour standards, implementing 
management structures and systems 
to monitor and evaluate employee 
performance and satisfaction, promoting 
diversity at all levels of 888 and within 
888’s supplier base, providing employees 
with the opportunity to have formal input 
into matters that affect them, oversee 
and allocate resources to employee 
training, and to monitor key health and 
safety performance goals and indicators. 
During 2017, there were no material labour 
disputes, litigation, or health and safety 
related fines or sanctions imposed on 
888. 888 has adopted a written Board 
diversity policy, in addition to statutory 
requirements in this respect in certain of 
its locations. During 2017, steps were taken 
to maintain and develop arrangements 
to provide information to employees 
regarding financial and economic factors 
affecting 888’s performance, including 
divisional and Company-wide seminars, 
email communications and publication of 
pertinent public financial information on 
the 888 internal portal. 888, furthermore, 
makes contributions to employee 
pensions in accordance with applicable 
law and practice.

34

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTPUTTING OUR 
CUSTOMERS FIRST

CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

RESPONSIBLE GAMING

ADDITIONAL STEPS TAKEN IN 2017 INCLUDED

The CEO’s Strategic Report on page 
08 includes details of actions taken by 
888 in 2017 to enhance its responsible 
gaming proposition. 

Decreased the amounts customers 
can deposit and gamble during various 
periods, through the imposition of 
updated and new deposit limits.

Steps were taken to ensure 888’s 
readiness to comply with the GDPR and 
strengthen 888’s data protection policies, 
processes and systems generally. 

888 continued its review of marketing 
practices for various marketing materials 
published in the UK, which included 
an extensive review and monitoring of 
marketing affiliates’ and B2B partners’ 
websites, as well as reducing the number 
of affiliates so that we can better monitor 
and supervise those affiliates that 
remain engaged; and 888 updated the 
terms and conditions that apply to UK 
customers with a view to improving the 
level of clarity and enhancing compliance 
with consumer protection regulations. 

During 2018, 888 intends to continue 
to upgrade the “Observer”, expand 
oversight over compliance of white label 
partners as well as marketing affiliates, 
and continue to strengthen technological 
quality assurance and processes which 
relate to regulation and compliance.

888 is constantly developing new and 
innovative ways to deliver a responsible 
gaming environment. Our goal is to 
ensure that all those who visit our 
sites can do so with confidence and 
that those for whom our games are 
not intended, notably underage and 
vulnerable individuals, will not be drawn 
into the gaming environment and those 
few customers who develop a gambling 
problem are quickly identified and 
helped. Conducting business responsibly 
is fundamental to the future success of 
888, and we are absolutely committed 
to a proactive policy of corporate and 
social responsibility that reflects the high 
professional and ethical standards we set 
for ourselves across the business. 

Following a licence review carried 
out by the UKGC during 2017, 
during which 888 fully cooperated 
with the UKGC and which concluded 
in a voluntary regulatory settlement, 
888 acknowledged historical failings 
highlighted by the review and accepted 
the conclusion of the review which 
recognised the significant lengths to 
which 888 had gone in order to address 
the concerns raised and to prevent the 
issues highlighted from reoccurring. 
This involved 888’s senior management 
team devoting significant resources to 
assessing and delivering improvements 
to 888’s responsible gaming tools, 
processes and technology, which 
is ongoing into 2018. 

Improving anti-money laundering and 
“Know Your Client” checks, including 
an increase in the amount of information 
and supporting documentation 
requested from customers (or obtained 
from third parties) earlier in the customer 
life-cycle and updates to the various 
circumstances which trigger enhanced 
customer due diligence.

Implementing organisational changes 
in order to strengthen regulatory 
compliance oversight as well as to 
improve co-operation between the 
different departments and streamline the 
process of settling any conflicts between 
them, ensuring that 888’s regulatory 
requirements and duty to uphold the 
licensing objectives always take priority 
over commercial interests.

Improved the “Observer” tool 
(888’s proprietary customer behaviour 
tracking system) so that it captures 
a broader range of changes in 
player behaviour.

An external audit was carried out of 
888’s self-exclusion system, including 
the self-exclusion process on both the 
Bingo and the Casino, Poker & Sports 
platforms, pursuant to which the system 
was found to be fit for purpose and a 
number of recommendations were made 
to 888’s senior management, all of which 
were implemented in full as of the date 
of this Annual Report.

35

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Corporate Responsibility continued

PROTECTING MINORS

888 RESPONSIBLE 

Underage activity on our sites is strictly 
prohibited and 888 takes the matter of 
underage gaming extremely seriously. 
Our offering is not designed to attract 
minors. We make every effort to prevent 
minors from playing on our sites and use 
sophisticated verification systems as well 
as a third-party verification supplier to 
identify and track minors if they log into 
our software. The verification process 
includes both ID3 Global by GB Group 
and Call Validate by Call Credit.

We train our staff to be highly sensitive 
to the possibility of underage activity 
and make sure we suspend any account 
suspected to be an underage account.

36

responsible

Protecting the vulnerable

Fair play

Anti-crime

  For more information see our website:

  888responsible.com

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

SOCIAL, COMMUNITY AND HUMAN RIGHTS ISSUES

Community
888 is committed to supporting both the various local 
communities in which it operates and also the broader 
global community. Our community investment programme 
includes charitable donations and long-standing community 
involvement in our key areas across the world.

In line with the Company’s increased awareness and focus 
on social responsibility, a new internal programme was 
launched in 2017 allowing employees to spend time ‘giving 
back’ to underprivileged sectors of the community (for 
example, people from minority groups or people with 
disabilities). The programme was kicked off in the Israeli 
subsidiary and will extend to remaining Group companies 
over the coming year.

888 made a donation in the amount of US$5.5 million 
to GambleAware in 2017 in connection with its voluntary 
settlement following the UKGC licence review.

Fiscal contributions
During the year the Group made fiscal contributions totalling 
US$92.1 million (2016: US$ 79.5 million) comprising of 
corporation tax of US$6.2 million (2016: US$7.7 million), 
VAT of US$10.7 million (2016: US$ 8.3 million) and gaming 
duties of US$75.2 million (2016: US$63.5 million). 

Human rights
888 ensures that its policies comply with local law, in 
addition to reflecting 888’s values. These policies set clear 
standards of behaviour to which all Group personnel are 
expected to adhere, including as regards social, ethical and 
environmental matters. In this respect, 888 is guided by the 
ten principles of the United Nations (UN) Global Compact, 
which encourages companies to make human rights, labour 
standards, environmental responsibility and anti-corruption 
part of their business agenda.

Anti-bribery and corruption
We are committed to operating with integrity and complying 
with all relevant laws, including all applicable anti-corruption 
legislation. 888 has a zero-tolerance approach to bribery and 
corruption; a position clearly set out in our Anti-Bribery and 
Corruption Compliance Programme which applies to all 888 
Group personnel. During 2017, the internal approvals process 
was implemented as regards gifts given and received as 
required pursuant to the programme.

Diversity
Diversity is important to us as we believe that only through 
access to the most diverse pool of people will we recruit and 
retain the most talented individuals to serve our customers. 
We actively seek to recruit and advance women into our top 
levels of management. A summary of the breakdown of men 
and women across 888 as of 31 December 2017, is as follows:

Board of Directors 
Senior Vice Presidents 
Vice Presidents 
Other Group Employees 

Men 

Women

Number 
5 
4 
16 
787 

%
%  Number 
1 
16.7%
2  33.3%
28%
6 
40%
560 

83.3% 
66.6% 
72% 
60% 

When seeking to recruit new Non-Executive Directors 
to the Board, the Nominations Committee considers 
the benefits of all aspects of diversity including, but not 
limited to, age, gender and educational and professional 
backgrounds, in order to enable it to discharge its duties and 
responsibilities effectively. Board appointments are made on 
merit by assessing candidates against objective criteria in 
the context of the overall balance of skills and backgrounds 
that the Board needs to maintain in order to remain effective. 
Where appropriate, steps are taken to identify and remove 
unnecessary or unjustifiable barriers.

On behalf of the Board:

Brian Mattingley 
Chairman
20 March 2018

37

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
Market Review

REGULATED 888: DIVERSIFIED,
MULTI PRODUCT, FAST GROWING

The online market has benefited from structural 
migration from retail betting and has also driven 
an expansion of the total market.

USA 

IRELAND

UK 

SPAIN 

10 licences

•  US:

 – Nevada
 – Delaware
 – New Jersey

•  UK
•  Gibraltar
•  Ireland
•  Romania
•  Spain
•  Italy
•  Denmark

38

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

ITALY

DENMARK

ROMANIA 

70%

Revenue from regulated and taxed markets

S
T
A
T
E
M
E
N
T
S

39

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Regulation and General Regulatory Developments

888 HAS CONTINUED ITS ADAPTATION TO 
CHANGING REGULATORY ENVIRONMENTS

Global trends have had a significant 
effect on both the industry in general, 
and 888 in particular as a business deeply 
committed to regulatory compliance and 
whose revenue is derived from operating 
in various regulated environments. 

888 continues to strive constantly 
to maintain the highest regulatory 
compliance standards and to contribute to 
the progress of the industry in this regard.

Throughout the year, 888 has continued 
its adaptation to changing regulatory 
environments, while pursuing its persistent 
commitment to lawful, compliant and 
responsible conduct. As such, some of the 
changes that had a significant effect on 
the industry similarly affected 888 during 
this passing year.

888 continued to closely monitor 
regulatory developments worldwide and 
to assess their impact on its operations. 
We remain a strong proponent of 
regulation in the online gaming industry 
and look forward to working with 
our partners in the industry and with 
regulators toward shaping a regulatory 
landscape that is business-friendly 
whilst safeguarding the objectives 
of the market’s regulation. 

The following paragraphs summarise the 
main relevant regulatory developments 
of 2017 and our expectations regarding 
changes that will impact 888 in 2018.

EUROPE
The continued general trend throughout 
the European Union in 2017 was towards 
local regulation by individual member 
states. As was the case in 2016, some 
of those efforts were directed towards 
amending local legislation to be better 
compliant with EU law, whilst others 
focused on bolstering existing, non-EU 
law compliant regimes.

Nonetheless, there were a number of 
general EU law developments which also 
impacted the online gambling industry:

•  In mid-2017, the European 4th Anti-

Money Laundering Directive entered 
into force, strengthening anti-money 
laundering rules across the continent. 
As much of 888’s business is derived 
from European states and is regulated 
in EU member jurisdictions, 888 
underwent extensive preparations with 
the help of its legal counsel to ensure 
ongoing compliance and a seamless 
transition in the relevant jurisdictions.

•  In December 2017, the European 

Commission announced it will close 
all pending infringement proceedings 
and complaints in the gambling sector, 
as they are not currently a priority 
for the Commission. Although this 
follows a trend in recent years 
of very little action taken by the 
European Commission in the field, this 
development is likely to cause member 
states whose gaming regulatory 
regimes are perceived as non-EU law 
compliant to become less motivated 
to make changes to their legislative 
framework. Nonetheless, the decision, 
which seems to reflect a political 
prioritisation decision within the 
European Commission, does not change 
the current legal situation. Prior rulings 
by the Court of Justice of the European 
Union (“CJEU”) on the issue of state 
legislation’s incompatibility with EU law 
remain valid, and the decision does not 
derogate from the CJEU’s authority 
to strike down further state laws 
which contravene EU law principles.

•  On the other hand, in June 2017, the 
CJEU handed down a judgement in 
C-49/16 Unibet, a case referred by a 
Hungarian court. The court found that 
the Hungarian laws relating to online 
gaming discriminated against operators 
from other member states and were 
unclear and non-transparent. On those 
grounds, the court ruled that the laws 
were in violation of EU law, and could 
not therefore give rise to any penalties - 
effectively striking down the Hungarian 
law and rendering it unenforceable. 
In addition, in February 2018, the CJEU 
handed down another judgement in 
C-3/17 Sporting Odds Ltd., another case 
referred by a Hungarian court. This time, 
the CJEU ruled that the Hungarian 
legislation restricting the grant of 
online gaming licences only to offline 
Hungarian casinos is discriminatory, 
and thus not EU law compliant. These 
rulings may influence the actions and 
decisions of other member states with 
respect to the enforcement of gaming 
laws that may be non-compliant with 
EU law.

•  The GDPR will enter into force in May 
2018. The new regulation will have a 
significant effect on the privacy and 
data protection practices of companies 
dealing with information relating to 
EU residents, as it introduces various 
changes to how personal information 
should be collected, maintained, 
processed and secured. Non-
compliance may result in significant 
fines, running up to ¤20 million or 4% 
of the breaching Company’s annual 
global turnover. 

2017 was an eventful 
year in the online 
gaming industry.

40

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

Further to the above, a number of 
regulatory developments in specific 
European jurisdictions throughout 
2017 have also had an effect on 
888’s operations:

UK
In the UK, 888’s main market, the 
Group continued adapting to meet 
the developing regulatory requirements, 
a process which continues to require 
significant efforts and the implementation 
of changes in many areas of the business. 
We continue to work to adapt our 
operations and working modalities to 
ensure ongoing adherence to the various 
(and evolving) requirements applicable to 
our UK operations.

•  Towards the end of 2017, the UKGC 

unveiled its three-year strategy aimed 
at becoming more interventionist and 
taking precautionary action, which will 
include suspension or revocation of 
licences where “persistent or systemic 
failures” are identified. The strategy 
focuses on protecting consumer 
interests, preventing consumer harm 
and raising standards in the gambling 
market. These focal points will be 
monitored, as before, by both the 
UKGC and the CMA.

•  Investigations carried out by the 
CMA into possible breaches of 
consumer protection laws by online 
gaming operators continued throughout 
2017. In February 2018, the scope of 
investigations was broadened from 
initially reviewing sign-up promotions 
alone, to an investigation of operators’ 
withdrawal policies as well. Further to 
the CMA investigation, three gambling 
companies (William Hill, Ladbrokes 
and PT Entertainment) committed to 
change their bonus offerings in early 
2018. The CMA, together with the 
UKGC, considers the commitments 
made by the three companies as 
reflecting the appropriate industry 
standard, and requires all operators 
to uphold such standard.

•  In October 2017, the UKGC issued 
a joint “call for action” letter to UK 
remote gaming operators about 
underage gambling. The letter called 
remote operators to ensure that their 
ads do not particularly appeal to 
persons under the age of 18. The letter 
was jointly issued with the British 
Advertising Standards Authority, the 
Committee of Advertising Practice 
and the Remote Gambling Association.

•  The British Department for Digital, 

•  The final ruling, which was only 

Culture, Media and Sport has issued 
a consultation aimed at reviewing social 
responsibility measures across the 
online gaming sector.

•  In the first week of 2018, the UKGC 

announced it will launch investigations 
into 17 remote gaming operators 
on account of identifying failings 
related to anti-money laundering 
and social responsibility, and is 
considering a licence review for 
five of those operators.

Portugal
•  During the course of 2017, the 888 
Group applied to obtain a remote 
operating licence in Portugal and is 
now engaged in making the necessary 
arrangements for operation under 
such a licence (when granted). 

Sweden
•  Sweden has introduced a draft law 

aimed at liberalising the online gaming 
market, currently controlled by the two 
monopolies, Svenska Spel and ATG. The 
bill (if passed) is not expected to come 
into effect before 2019. Earlier in 2017, 
the Swedish Supreme Administrative 
Court upheld the local ban on offline 
advertising of unlicensed gambling 
operations, which has been under 
litigation for a long time.

Germany
•  Germany’s regulatory landscape 
remains riddled with uncertainty, 
although the market yielded a few 
regulatory and legal developments 
in 2017. The future of the German Inter-
State Gambling Treaty continues to be 
a cause for friction between the German 
states. The draft for a new Treaty (which 
received criticism from the European 
Commission in 2016) was voted down 
in September by Schleswig-Holstein, 
one of the German states.

•  After voting down the new Treaty, 

Schleswig-Holstein has also stated its 
intention to possibly implement a new 
regulatory regime, regulating not only 
sports betting but also online casino, 
potentially with other German states 
(namely North Rhine-Westphalia, 
Rhineland Palatine and Hesse).  

Finally, in October 2017, the German 
Federal Administrative Court issued 
a press release about its upcoming 
ruling validating the German Treaty’s 
ban on the offering of remote casino 
and poker in Germany. 

published in March 2018, upheld the 
current Treaty’s compliance with EU 
law when it comes to its prohibition 
of remote casinos, scratch cards and 
poker games, and restricting sports 
betting (contrary to previous rulings 
by both German and EU courts). This 
ruling can be expected to influence 
other administrative courts’ rulings, as 
well as lead to increased enforcement 
by German authorities via the issuing of 
prohibition orders to online operators 
offering either online casino or sports 
betting services.

Switzerland
•  As a result of these developments, 

the Company, together with its legal 
counsel, is considering potential 
courses of action, which may include 
a petition to the German Federal 
Constitutional Court and is assessing 
the status and breadth of its offerings 
in the German market. Switzerland 
made further progress on its draft bill 
that would allow the country’s casinos 
to offer online gaming. The bill passed 
both houses of the Federal Assembly 
of Switzerland in September 2017. 
Although implementation of this bill was 
expected in early 2019, this may now be 
delayed as the law will be subjected to 
a national referendum in 2018.

The Netherlands
•  Regulatory reform in The Netherlands 
is still pending, after the Dutch lower 
house of parliament passed a bill 
to regulate online gambling in July 
2016, which is now pending before 
the Senate. 888 continued to conduct 
its operations in the Netherlands in 
accordance with interim guidelines 
issued by the local authorities, which 
became more restrictive in June 
2017, and awaits developments 
in this important market.

Other European markets
•  Further to the discussions carried out 
during 2016, in the course of 2017, 
European regulators from Italy, France, 
Portugal and Spain have signed an 
agreement that will allow for shared 
liquidity in online poker. While legislative 
implementation in Italy was put on hold 
due to political challenges, Portugal 
has approved its participation in the 
scheme. Nonetheless, legislation in 
France and Spain has progressed 
significantly, and shared poker liquidity 
offerings between the two jurisdictions 
commenced during January 2018, 
with Portugal expected to join 
shortly thereafter.

41

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
Regulation and General Regulatory Developments continued

•  As in the preceding year, the New 

York state legislature debated a bill to 
regulate online provision of poker in 
2017. Similarly to 2016, the bill stalled 
after passing the state Senate, with 
legislative attempts anticipated to 
recommence in 2018. 

•  In addition, New Jersey also has 

introduced draft legislation that, if 
approved, will allow for international 
shared liquidity, removing the 
requirements to host servers locally 
in Atlantic City.

•  Finally, in October 2017, New Jersey 

joined the Multi-State Internet Gaming 
Agreement, originally between Nevada 
and Delaware. This is expected to 
clear the way for pooled online poker 
player liquidity between the three 
jurisdictions, with progressive online 
slots possibly to follow.

•  In 2017, the Illinois state legislature 
debated a bill for the regulation 
of online casino and poker. 
However, the bill ended up 
being abandoned mid-year. 

Since the 2016 elections, there is 
uncertainty about changes that may take 
place in the US approach (federal and 
state alike) towards gambling in coming 
years. US Attorney General, Jeff Sessions, 
commented in his 2017 Senate 
confirmation hearing that he intended to 
review the US Department of Justice’s 
(“DOJ”) position on the interpretation of 
the Federal Wire Act. As yet, the position 
of the Trump administration on gambling 
issues remains uncertain. The 2011 DOJ 
position on the Federal Wire Act has not 
been revisited by the Attorney General, 
despite calls to do so by several US 
senators and Republican congressmen. 

888 will, of course, continue to follow 
these developments as they evolve.

THE UNITED STATES

Throughout 2017, 888 continued to 
operate in the US online gaming market 
with online gaming activity in all three 
states where commercial internet gaming 
was permitted – Nevada, New Jersey 
and Delaware. 888 continues to be the 
only online gaming operator authorised 
to conduct business in each of 
these jurisdictions. 

Towards the end of 2017, Pennsylvania 
officially became the fourth US state 
to legalise online gambling, when a 
gambling expansion bill passed in the 
Senate and was signed by Governor 
Tom Wolf. The new law will allow for the 
regulation of remote slots, table games 
and poker. Another major development 
is that the Pennsylvania law also contains 
regulations pertaining to remote sports 
betting, contingent on the activity 
becoming legal at the US federal level. 
While the exact opportunities presented 
by the Pennsylvania market remains 
to be seen, with secondary legislation 
not yet in place, 888 keeps a close eye 
on developments in the market and 
is assessing the potential of entering 
the market. Licensing fees dictated by 
legislation are high, as is the tax rate for 
certain types of online games (e.g. 54% 
tax on slot machine revenue).

The state of New Jersey continued its 
legal challenges to the federal prohibition 
on sports betting, and a hearing in its 
appeal to the Supreme Court was held 
in December 2017. During the hearing, 
significant criticism was expressed by 
a majority of the presiding judges on the 
federal law in question (the Professional 
and Amateur Sports Protection Act of 
1992). The court’s decision on the appeal 
is expected in March-April of 2018 and 
could have far-reaching ramifications for 
many other US states.

Other than the development in 
Pennsylvania, although legislative 
discussions in several US states 
surrounding online gaming (in some 
cases, online poker) continued during 
2017, no significant legislative changes 
occurred. 888 continues to closely 
monitor discussions and initiatives in the 
various jurisdictions, with the knowledge 
that positive developments in these 
markets could present opportunities 
for 888. 

42

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

FURTHER AFIELD

Further to regulatory reform reaching 
Latin America in 2016, Colombia adopted 
a regime for the regulation and licensing 
of online gambling and sports betting 
and, during 2017, introduced a draft 
decree aimed at regulating virtual sports, 
live casino and introducing international 
liquidity for online poker. 

Argentina has seen a significant 
increase in regulatory enforcement 
in 2017, with local authorities taking 
action against several Argentina-based 
online operators.

In Canada, Loto-Québec has yet to 
publish its anticipated RFP process, 
which will allow private companies to 
provide it with remote gambling services. 
Movement towards pan-Canadian remote 
gambling market liberalisation is not 
expected in the near future.

Further reforms may be brought forward 
in 2018, in jurisdictions such as Mexico 
and Brazil.

888 continues to follow these 
developments to assess their impact 
on our business and to identify 
potential opportunities for growth.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

43

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
Viability Statement

888 WILL BE ABLE TO CONTINUE IN 
OPERATION AND MEET ITS LIABILITIES

The Directors have re-examined the 
timeframe for the viability analysis of 
888 pursuant to a two-stage process. 
The Directors have first considered the 
prospects of the Company taking into 
account its current position and principal 
risks. Second, they have considered 
whether they have a reasonable 
expectation that the Company will be 
able to continue in operation and meet 
its liabilities as they fall due over the 
period of their assessment.

In this light, the Directors note that the 
Company operates in the online gaming 
sector, which has matured substantially 
since the early days of the internet and is 
now focused on predominantly regulated 
markets, meaning that there is now more 
stability and ability to assess future 
scenarios than ever before. Having said 
that, the online gaming industry remains 
fast-moving and dynamic, with change 
ongoing in the global regulatory and 
competitive landscape, and the industry 
is subject to greater consolidation than 
ever before, meaning that it still remains 
difficult to forecast a period longer than 
three years with any significant level 
of certainty. 

Management currently forecasts as part 
of the business planning process and 
capital investment cycle over a varying 
period. A detailed bottom up model is 
used to budget the business for a period 
of one year in advance and a top down 
model for a period of three years.
A longer forecasting period might be 
required in the context of equity or debt 
financing, however the Company has 
not completed any such financing since 
its initial public offering (“IPO”) in 2005, 
and believes that the level of certainty 
over any such longer period decreases 
to such a level as not to be useful for 
planning purposes.

On the basis that the top down model 
is sufficiently detailed for the Directors 
to review, the Directors consider 
that a reasonable period on which 
it can and should forecast is three 
years. Notwithstanding, the Board 
acknowledges that the Company’s 
prospects should persist into the  
longer-term.

With respect to the period assessed, 
the Directors have considered:

•  888’s resilience to threats to its 
viability in severe but plausible 
scenarios;

•  Both qualitative and quantitative 
analyses, including the combined 
impact of the crystallisation of 
multiple risks simultaneously, as well 
as stress testing, reverse stress testing 
and sensitivity analyses, which the 
Directors consider sufficiently robust 
to make a sound statement; and

•  A broad range of relevant matters 
that may threaten 888’s viability.

The severe but plausible scenarios 
considered by the Directors included: 
exit/closure of major markets due to 
regulatory or legal events, loss of major 
B2B customers, a major cyber-attack 
and/or data protection violation, and 
anticipated tax developments together 
with the crystallisation of tax risks. 
In addition, a “reverse stress test” 
was carried out in order to analyse 
combinations of risks which could bring 
about insolvency of the Company unless 
capital were raised; in such cases it is 
anticipated that mitigation measures 
(including reduction in dividends and 
overheads) could be implemented in 
order to forestall such an outcome.

The Directors confirm their view 
that they have carried out a robust 
assessment of the principal risks facing 
888, including those that would threaten 
its business model, future performance, 
solvency and liquidity.

In light of the foregoing, the Directors 
confirm they have a reasonable 
expectation that 888 will be able to 
continue in operation and meet its 
liabilities as they fall due over the three 
year period to 31 December 2020.

Details of 888’s risk management 
strategy and how it manages and 
mitigates its risks are set out in the 
Risk Management Strategy on page 18.

44

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017STRATEGIC REPORTCORPORATE.888.COM

I
I

S
S
T
T
R
R
A
A
T
T
E
E
G
G
C
C
R
R
E
E
P
P
O
O
R
R
T
T

G
G
O
O
V
V
E
E
R
R
N
N
A
A
N
N
C
C
E
E
&
&
D
D
R
R
E
E
C
C
T
T
O
O
R
R
S
S
R
R
E
E
P
P
O
O
R
R
T
T

I
I

’
’

I
I

F
F
N
N
A
A
N
N
C
C
A
A
L
L

I
I

S
S
T
T
A
A
T
T
E
E
M
M
E
E
N
N
T
T
S
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017

45

 
 
 
 
 
 
 
 
 
 
Board of Directors

EXPERIENCED AND EFFECTIVE MANAGEMENT

BRIAN MATTINGLEY

ITAI FRIEBERGER

AVIAD KOBRINE

Chairman
Age: 66

Chief Executive Officer
Age: 47

Chief Financial Officer
Age: 54

Relevant skills and experience
Brian Mattingley was Deputy Chairman 
of the Company and Senior Independent 
Non-Executive Director from March 2006 
until March 2012, and was then Chief 
Executive Officer until March 2016. He 
joined the Board in August 2005. He was 
previously Chief Executive of Gala 
Regional Developments Limited until 
2005. From 1997 to 2003 he was Group 
Finance and Strategy Director of Gala 
Group Plc, prior to which he was Chief 
Executive of Ritz Bingo Limited. He has 
held senior executive positions with 
Kingfisher Plc and Dee Corporation Plc. 

In his capacity as Chairman of the UK 
Bingo Association, Mr. Mattingley spent a 
great deal of time with regulators, which 
has assisted in the Board’s understanding 
of UK gaming regulation and laws. Mr. 
Mattingley has been in the gaming 
industry since 1993, and launched one 
of the UK’s first online bingo sites whilst 
at Gala.

  Read more from Brian on pages 06 and 07

Relevant skills and experience
Itai Frieberger was appointed 
Chief Executive Officer of the Company 
on 2 March 2016. He was previously 
Chief Operating Officer since April 2011, 
and was appointed to the Board as an 
Executive Director on 13 May 2015. He 
also serves as Managing Director of the 
Company’s Israeli subsidiary, Random 
Logic Ltd. He has worked for the Group 
since 2003, and previously served 
as Senior Vice President of Product 
Technologies, as well as leading various 
parts of the business such as marketing, 
product and business development. 
Prior to joining the Group, he held several 
management positions at Orange, one of 
the world’s leading telecommunications 
operators.

Mr. Frieberger brings to the role 
operational experience both from 
within and outside the online gaming 
sector, as well as personal relationships 
and valuable insight into the industry 
as a whole.

  Read more from Itai on pages 08 to 23

Relevant skills and experience
Aviad Kobrine has been Chief Financial 
Officer of the Company since June 
2005, and was appointed to the Board 
in August 2005. From October 2004 
he was a consultant to the Company. 
Previously, he was a banker with the 
Media Telecoms Investment Banking 
Group of Lehman Brothers and prior 
to that, he was a senior associate with 
Slaughter and May. He holds a Masters 
in Finance from the London Business 
School (Distinction), a BA in Economics 
and an LLB from Tel Aviv University.

Mr. Kobrine brings with him extensive 
finance, economic and analytical 
experience, in-depth knowledge of the 
Group and detailed knowledge of the 
City’s workings.

  Read more from Aviad on pages 24 to 30

BOARD DIVERSITY

The Board has a balanced 
and diverse range of skills 
and experience. All Board 
appointments are made on 
merit, in the context of the 
diversity of skills, experience, 
background and gender 
required to be effective. 

46

1

3

Board composition

Gender balance

• Chairman

• Executive

1

2

5:1

Male:Female

2

•  Non-Executive Directors  3

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

COMMITTEE KEY

Audit 
Committee

Remuneration 
Committee

Nominations 
Committee

Gaming 
Compliance 
Committee

Chairman of 
Committee

Member of 
Committee

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

ZVIKA ZIVLIN

ANNE DE KERCKHOVE

Independent Non-Executive Director
Age: 52

Independent Non-Executive Director
Age: 45

Relevant skills and experience
Zvika Zivlin is the Founder and Managing 
Partner of Tulip Capital, the exclusive 
partner firm of Wells Fargo Securities in 
Israel, is a strategic partner to Alias Tech 
(JB Capital), and currently serves on the 
advisory board of Infinidat Ltd. 

Mr. Zivlin has been engaged in projects 
covering the fields of insurance, 
banking, real estate, technology and 
communications, and was previously 
Chief Executive Officer of Trans4u Ltd 
and Chief Financial Officer of GSI Group. 
Mr. Zivlin holds an MSc in Economics 
from the London School of Economics, 
an MBA from Tel Aviv University (1st year, 
with distinction) and a BA in Economics 
and Management from Tel Aviv 
University (with distinction). Mr. Zivlin 
is the Chairman of the Company’s 
Remuneration Committee and a 
member of the Audit Committee.

Committee membership

Relevant skills and experience
Anne de Kerckhove is currently the 
CEO of Iron Group – a startup studio 
specialised in digital subscription 
- where she also spearheads Iron 
Capital. Previously, she was the 
Managing Director EMEA for Videology, 
Global Director of Reed Elsevier, and 
COO and International Managing 
Director at Inspired Gaming Group. 
Ms. de Kerckhove is also an angel 
investor and mentor for early-stage 
startups and entrepreneurial funds 
including Metail, CRE and Daphni, 
and holds board positions with 7digital, 
WeMoms and Snowite. She holds a 
Bachelor of Commerce from McGill 
University and an MBA from INSEAD. 
Ms. de Kerckhove is a member of the 
Company’s Remuneration Committee, 
Audit Committee and Nominations 
Committee, and is expected to join 
the Gaming Compliance Committee 
during 2018.

Committee membership

  Read more from Zvika on pages 62 to 76

RON MCMILLAN

Non-Executive Senior 
Independent Director
Age: 65

Relevant skills and experience
Ron McMillan was the 
PricewaterhouseCoopers Global Finance 
Partner, Northern Regional Chairman 
of the UK firm and Deputy Chairman 
and Head of Assurance for the Middle 
East firm, in addition to serving as audit 
engagement leader on a number of 
major listed companies. He is the Senior 
Independent Director and Chairman of 
the Audit Committee of N Brown Group 
Plc and SCS Plc and Chairman of the 
Audit Committee of B&M European 
Value Retail SA and Homeserve plc. 
Mr. McMillan is the Chairman of the 
Company’s Audit Committee and 
a member of the Remuneration 
Committee, Nominations Committee 
and Gaming Compliance Committee.

Having worked in PwC’s assurance 
business for 38 years, Mr. McMillan brings 
to the Board a deep understanding of 
auditing, financial reporting regulatory 
matters and corporate governance.

Ron McMillan was appointed as  
Non-Executive Director on 15 May 2014, 
and Senior Independent Director on 
9 May 2016.

Committee membership

  Read more from Ron on page 77

Length of tenure

Industry/background experience

0-3 years

3-10 years

>10 years

3

1

2

Political/Regulatory 

2 (33%)

Assurance 

Gaming 

Operational 

Financial 

3 (50%)

Technology 

1 (17%)

Commerce 

4 (67%)

1 (17%)

3 (50%)

1 (17%)

47

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTERVIEW WITH ZVIKA ZIVLIN AND ANNE DE KERCKHOVE 

“888 is a company focused 
on innovation and technology, 
and I’m very excited to be 
part of such a forward-
thinking business.”

Anne De Kerckhove
Independent Non-executive Director

Anne de Kerckhove
Diversity of backgrounds and 
experiences is vital to informed and 
effective decision-making. That’s our 
role as NEDs: to constructively 
challenge the executive team by 
bringing an external perspective. 
We also allow the executive team to 
step back from the Company’s daily 
activities and think about strategy 
on a longer-term basis. 

What skills and experience do you 
bring to 888?

Zvika Zivlin
My detailed, all-round commercial 
knowledge and involvement in the 
Israeli technology industry and the 
global gaming sector can add a 
lot of value to the Board of 888. 
I have worked across the global 
markets, and am well placed to 
support the executive management 
team through the next stage of 
888’s growth. 

Anne de Kerckhove
I previously worked in the gaming 
space for seven years and have 
worked in digital marketing and 
technology for over 15 years. 
A particular focus throughout my 
career has been helping to drive 
international expansion – something 
I expect to be pertinent to 888 
in the years to come. This work 
has exposed me to a plethora of 
global markets, including in the 
United States. 

What attracted you to the NED 
role at 888?

Zvika Zivlin 
888’s global presence, regulated 
profile and leading position within 
the gaming industry appealed to me. 
My background is in the technology 
industry, and 888 really excited me 
as a company that is a fast-growing 
business with technology and data 
analytics at its core. I was also 
attracted by the exceptional talent 
of 888’s employees who are the 
driving force behind the business 
and it growth.

Anne de Kerckhove
I am interested in the complexity 
and challenges faced by the gaming 
industry and it is very appealing to 
work with a leading global player. 
888 is a company focused on 
innovation and technology, and I’m 
very excited to be part of such a 
forward-thinking business. As a large 
number of 888’s customer base are 
women, I believe it’s important to 
have a female voice on the Board, 
and I feel very privileged to have 
this role. 

What benefit do you think NEDs 
add to Board discussions?

Zvika Zivlin 
NEDs can come from a wide 
variety of business disciplines, each 
with a breadth of experience in a 
variety of business environments, 
so can add valuable experience to 
boardroom discussions. We can 
bring different perspectives to 
the executive Directors who are 
focused on the day-to-day running 
of the business. Part of our role is 
to challenge the executive team to 
ensure the business is running to 
its maximum potential. 

48

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

DIRECTORS’ REPORT

The Directors submit to the members their Annual Report 
and Accounts of the Group for the year ended 31 December 
2017. The Strategic Report, Corporate Governance Statement 
and Directors’ Remuneration Report on pages 08, 55 and 62 
respectively, form part of this Directors’ Report.

Results 
The Group’s profit after tax for the financial year of US$12.6 
million (2016: US$51.5 million) is reported in the consolidated 
income statement on page 90. The Board is recommending a 
final dividend of 5.9¢ per share plus an additional one-off 5.6¢ 
per share (which together with the interim dividend equals 
15.5¢ per share for the year (2016: 19.4¢ per share). 

Directors and their interests
Biographical details of the current Board of Directors, setting 
out their relevant skills and experience and their professional 
commitments, are shown on pages 46 and 47. The Directors 
who served during the year are shown below. In line with 
the UK Corporate Governance Code and as required by the 
Company’s Articles of Association (“Articles”), all Directors 
retire at each Annual General Meeting and those who wish 
to continue to serve offer themselves for re-election.

Brian Mattingley (first appointed 30 August 2005).
Itai Frieberger (first appointed 13 May 2015).
Aviad Kobrine (first appointed 30 August 2005).
Ron McMillan (first appointed 15 May 2014).
Amos Pickel (first appointed 14 March 2006, stepped down 
9 May 2017).
Zvika Zivlin (first appointed 9 May 2017).
Anne de Kerckhove (first appointed 28 November 2017).

The beneficial and non-beneficial interests of the Directors and 
their closely associated persons (pursuant to Article 19 of the 
European Market Abuse Regulation) in shares of the Company 
are set out in the Directors’ Remuneration Report on pages 63 
to 76. There has been no change in the interests of Directors 
in shares of the Company between 31 December 2017 and the 
date of this Report.

Except as noted above, none of the Directors had any interests 
in the shares of the Company or in any material contract or 
arrangement with the Company or any of its subsidiaries.

Share capital
Changes in share capital of the Company during the financial 
year are given in the Consolidated Statement of Changes in 
Equity. As at 31 December 2017, the issued share capital of 
the Company comprised 359,679,561 Ordinary Shares of GBP 
£0.005 each (“Ordinary Shares”).

At the Annual General Meeting held in May 2017, the Board 
was empowered to allot securities of a value up to 66.66% of 
the Company’s ordinary share capital in issue as at 31 March 
2017, provided that, in accordance with institutional guidelines 
issued by the Investment Association, this would permit up 
to a maximum nominal value of £1,198,150.18 (66.66%) to 
be allotted pursuant to a rights issue and up to a maximum 
nominal value of £599,075.09 (33.33%) to be allotted 
otherwise. Furthermore, the Board was empowered to allot 
equity securities of the Company for cash without application 
of pre-emptive rights under the Company’s Articles, provided 
that such power is limited:

(a) to the allotment of equity securities in connection with 

an offer or issue of equity securities to or in favour of: 
(i) Ordinary Shareholders where the equity securities 
respectively attributable to the interests of all Ordinary 
Shareholders are proportionate (as nearly as may be) 
to the respective numbers of Ordinary Shares held by 
them; and (ii) holders of other equity securities if this is 
required by the rights of those securities, or if the Directors 
consider it necessary, as permitted by the rights of those 
securities; so that the Directors may make such exclusions 
or other arrangements as they consider expedient in 
relation to treasury shares, fractional entitlements, record 
dates, shares represented by depositary receipts, legal or 
practical problems under the laws in any territory or the 
requirements of any relevant regulatory body or stock 
exchange or any other matter;

(b) to the allotment (otherwise than pursuant to sub-

paragraphs (a) above and (c) below) of equity securities 
up to an aggregate nominal value of £89,870.25; and

(c) to the allotment (otherwise than pursuant to  

sub-paragraphs (a) and (b) above) of equity securities 
in connection with an acquisition or specified capital 
investment up to an aggregate nominal value  
of £89,870.25;

and shall expire upon the earlier of: (i) the conclusion of the 
next Annual General Meeting of the Company after passing 
the resolution, save that the Company may before such expiry 
make an offer or agreement which would or might require 
equity securities to be allotted after such expiry and the Board 
may allot equity securities in pursuance of such an offer or 
agreement as if the power conferred hereby had not expired; 
and (ii) 30 June 2018. 

In paragraph (c) “specified capital investment” means one 
or more specific capital investments in respect of which 
sufficient information regarding the effect of the transaction 
on the Company, the assets the subject of the transaction and 
(where appropriate) the profits attributable to those assets 
is made available to shareholders to enable them to reach an 
assessment of the potential return.

In 2017, the Company did not exercise any of the foregoing 
powers and authorities.

The Directors do not have any power in relation to the buy 
back by the Company of its own Ordinary Shares. In 2017, the 
Company did not seek authority to and did not purchase any 
of its own Ordinary Shares. 

Rights attaching to Ordinary Shares in the Company 
The rights and obligations attaching to Ordinary Shares are 
set out in the Articles of the Company. 

Holders of Ordinary Shares are entitled to attend and speak 
at general meetings, to appoint one or more proxies and to 
exercise voting rights. Holders of Ordinary Shares may receive 
a dividend and on liquidation may share in the Company’s 
assets. Holders of Ordinary Shares are entitled to receive the 
Annual Report. Subject to meeting certain thresholds, holders 
of Ordinary Shares may requisition a general meeting or the 
proposal of resolutions at general meetings.

49

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
DIRECTORS’ REPORT
continued

Memorandum & Articles of Association
The Memorandum & Articles of the Company can only be 
amended by a special resolution at a general meeting of 
shareholders. There were no changes to the Memorandum 
& Articles of the Company during 2017.

Deadlines for exercising voting rights at the  
2018 Annual General Meeting
Electronic and paper proxy appointment and voting 
instructions must be received by the Company’s registrars  
not later than 9.00am CET (8.00am GMT) on 7 May 2018. 
Forms of Direction from persons holding depository interests 
in the Company in uncertificated form through CREST must  
be received by the Company’s registrars not later than  
9.00am CET (8.00am GMT) on 4 May 2018.

Restrictions on transfer of shares and limitations  
on holdings
There are no restrictions on transfer or limitations on the 
holding of Ordinary Shares other than under restrictions 
imposed by law or regulation (for example, insider trading 
laws) or pursuant to the Company’s share dealing code. 

Requirements of gaming regulations
Amongst others, the Group:

(i)  holds a licence from the Nevada Gaming Commission  

as the sole shareholder of an Interactive Gaming Service 
Provider licencee, and as such is subject to the Nevada 
Gaming Control Act and to the licensing and regulatory 
control of the Nevada State Gaming Control Board  
and the Nevada Gaming Commission;

(ii) holds a transactional waiver from the New Jersey  
Division of Gaming Enforcement permitting it to  
be the sole shareholder of a Casino Service Industry 
Enterprise licence applicant (presently holder of a 
transactional waiver allowing it to conduct online gaming 
related business in New Jersey), and as such is subject  
to the New Jersey Casino Control Act and to the licensing 
and regulatory control of the New Jersey Division  
of Gaming Enforcement; and

(iii) holds a Gaming Vendor Licence from the Delaware 
Department of Finance, State Lottery Office, and as 
such is subject to Title 29 of the Delaware Code and 
to the licensing and regulatory control of the Delaware 
Department of Finance, State Lottery Office.

The Company and holders of Ordinary Shares therein may 
also in the future be subject to similar restrictions in other 
jurisdictions where the Group secures a gaming licence.

The criteria used by relevant regulatory authorities to make 
determinations as to suitability of an applicant for licensure 
varies from jurisdiction to jurisdiction, but generally require 
the submission of detailed personal and financial information 
followed by a thorough investigation. Gaming authorities have 
very broad discretion in determining whether an applicant 
(corporate or individual) qualifies for licensing or should be 
found suitable. 

50

Many jurisdictions require any person who acquires beneficial 
ownership of more than a certain percentage (typically 5%) 
of the Company’s securities, to report the acquisition to the 
gaming authorities and apply for a finding of suitability. Many 
gaming authorities allow an “institutional investor” to apply 
for a waiver that allows such institutional investor to acquire 
up to a certain percentage of securities without applying 
for a finding of suitability, subject to the fulfilment of certain 
conditions. In some jurisdictions, suitability investigations  
may require extensive personal and financial disclosure.  
The failure of any such individuals or entities to submit to  
such background checks and provide the required disclosure 
could jeopardise the Group’s eligibility for a required licence  
or approval. 

Any person who is found unsuitable by a relevant gaming 
authority may be prohibited by applicable gaming laws or 
regulations from holding, directly or indirectly, the beneficial 
ownership of any of the Company’s securities.

The Company’s Articles include provisions to ensure that 888 
has the required powers to continue to comply with applicable 
gaming regulations. 

These provisions include providing the Company, in the event 
of a Shareholder Regulatory Event (as defined in the Articles), 
with the right to:

(a)  suspend certain rights of its members who do not comply 

with the provisions of the gaming regulations (the Affected 
Members);

(b) require such Affected Members to dispose of their  

Ordinary Shares; and

(c) subject to (b) above, dispose of the Ordinary Shares of 

such Affected Members.

The Company considers that these rights are required in order 
to mitigate the risk that an interest in Ordinary Shares held 
by a particular person could lead to action being taken by 
a relevant Regulatory Authority (as defined in the Articles) 
which in turn could lead to the withdrawal of existing  
licences held by the Group or the exclusion of being awarded 
further licences in other jurisdictions that the Group seeks 
to pursue. This potential Regulatory Authority action could 
therefore cause substantial damage to the Group’s business  
or prospects.

Entities holding Company shares on behalf  
of Group employees
At 31 December 2017, Virtual Share Services Limited (a wholly 
owned subsidiary of the Company) held 3,277,821 Ordinary 
Shares in its administrative capacity in connection with the 888 
All-Employee Share Plan and under the 888 Holdings plc Long 
Term Incentive Plan 2015. Full details are set out on page 65. 

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
CORPORATE.888.COM

Substantial shareholdings
As at 31 December 2017, the Company had been notified of the following interests in 5% or more of its share capital under 
Disclosure Guidance and Transparency Rules (“DTR”) Rule 5 of the UK Financial Conduct Authority:

Principal shareholders 

Sinitus Nominees Limited in trust  
on behalf of Dalia Shaked 
Majedie Asset Management Limited 
Standard Life Investments Limited 

*  Holding disclosed under Rule 8.3 of the Takeover Code.

Number of  
shares 

% issued
share 
capital 

Nature of 
Holding

86,283,534 
35,336,801 
17,996,793 

24.1% 
9.9%* 
5.0% 

Indirect
Indirect
Indirect

In accordance with DTR 5, Sinitus Nominees Limited as trustee of the O Shaked Shares Trust notified the Company that,  
in June 2017, it disposed of shares comprising 11.23% of the Ordinary Shares, and in October 2017 disposed of its remaining 
Ordinary Shares comprising 12.87% of the Company’s issued share capital.

Between 31 December 2017 and the date of this Annual Report, a further notification was received from BlackRock, Inc., regarding 
its holdings comprising 5.0% of the Company’s issued share capital. Information provided to the Company pursuant to the DTRs 
is publicly available via the regulatory information services and the Company’s corporate website corporate.888.com.

Shareholder agreements and consent requirements 
There are no known arrangements under which financial rights are held by a person other than the holder of the shares. 

Relationship Agreement 
The Company is a party to a relationship agreement with, among others, Sinitus Nominees Limited as trustee for Dalia Shaked 
(“DS Trust”) dated 14 September 2005 which was amended on 16 July 2015 (the “Amended Relationship Agreement”).  
The O Shaked Shares Trust and the Ben Yitzhak Family Shares Trust (together with Dalia Shaked Bare Trust, the “Principal 
Shareholder Trusts”) are also party to the Amended Relationship Agreement but are no longer bound by certain material 
provisions since they are no longer shareholders of the Company.

The Amended Relationship Agreement includes the following provisions in respect of the independence of 888 Holdings plc 
(in accordance with the UK Listing Rules) which provide that DS Trust shall, and shall procure as far as it is legally able, that its 
respective associates: 

•  conduct all transactions and relationships with 888 Holdings plc and any member of the Group on an arm’s length basis and 

on a normal commercial basis; 

•  not take any action which precludes or inhibits 888 Holdings plc, or any member of the Group, from carrying on its business 

independently of it; 

•  not take any action that would have the effect of preventing the Company, or any member of the Group, from complying with 

its obligations under the UK Listing Rules; and 

•  not propose or procure the proposal of any shareholder resolution which is intended, or appears to be intended, to circumvent 

any proper application of the UK Listing Rules. 

It further provides that the DS Trust will not solicit Group employees without consent, that only independent directors can 
vote on proposals to further amend the Amended Relationship Agreement, that the DS Trust will consult the Company prior to 
disposing of a significant number of shares in order to maintain an orderly market and shall not disclose confidential information 
unless required to do so by law or relevant regulation or having first received the Company’s consent. 

The Amended Relationship Agreement also includes restrictions on the DS Trust’s power to appoint Directors and includes 
obligations on the DS Trust to exercise its voting rights to ensure that the majority of the Board, excluding the Chairman,  
is independent. 

The DS Trust can nominate a Non-Executive Director for appointment to the Board. In the event that this right is exercised and it 
results in fewer than half the Board (excluding the Chairman of the Board) being Independent Directors, such appointment shall 
only become effective upon the appointment to the Board of an additional Independent Director acceptable to the Nominations 
Committee. There are no such nominated Directors at present. 

Such restrictions and obligations apply in respect of the DS Trust whilst it holds not less than 7.5% of the issued share capital 
of the Company. 

51

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
DIRECTORS’ REPORT
continued

The obligations of the parties to the Amended Relationship 
Agreement are at all times subject to all relevant legal and 
regulatory requirements and obligations of the parties thereto 
in the United Kingdom, Gibraltar or elsewhere. 

Confirmation of independence 
As required pursuant to LR 9.8.4 R (14), the Board confirms  
with regard to the portion of financial year 2017 during which 
the Company had a controlling shareholder: 

•  the Company has complied with the independence 
provisions included in the Amended Relationship 
Agreement; 

•  so far as the Company is aware, the independence provisions 
included in the Amended Relationship Agreement have been 
complied with by the controlling shareholders and their 
associates; and 

•  so far as the Company is aware, none of the Principal 

Shareholder Trusts or any of their respective associates 
proposed or procured the proposal of any shareholder 
resolution which circumvented the proper application  
of the UK Listing Rules. 

There were no instances in which an independent Director of 
the Company did not support the Board’s statements regarding 
compliance with the aforementioned independence criteria.

As a result of the sale of shares by O Shaked Shares Trust 
in the Company, as at the date of this Annual Report, the 
Company no longer has a controlling shareholder as defined 
under the UK Listing Rules.

Shareholders’ Agreement
The Principal Shareholder Trusts and certain other 
shareholders entered into a shareholders’ agreement on  
14 September 2005 (the “Shareholders’ Agreement”). However, 
following disposal of their Ordinary Shares in the Company, the 
obligations in the Shareholders’ Agreement no longer apply 
to O Shaked Shares Trust and the Ben Yitzhak Family Shares 
Trust and it is referenced herein only in connection with the 
portion of 2017 prior to such disposals. 

Change of control 
A change of control in the Company may, in the event  
of failure to fulfil any applicable consent requirement, give 
rise to certain revocation or termination rights under the 
Group’s gaming licences or certain contracts to which Group 
companies are a party.

Donations
The Group did not make any donations to any political  
party (including any non-EU political party) or organisation 
or independent election candidate or incurred any political 
expenditure during the year. 

Financial instruments
The Company considers the Group’s exposure to financial 
risks, including exposure to specific countries and trading 
counterparties, to be low. During 2017, hedging of the Group’s 
foreign currency risks was carried out solely with leading 
banks including Barclays plc. Further information on the 
Group’s use of financial instruments is set out in note 24  
to the annual accounts on page 120.

Directors’ indemnities
The Company’s Articles of Association permit the Company to 
indemnify its Directors in certain circumstances, as well as to 
provide insurance for the benefit of its Directors. The Company 
has undertaken to indemnify certain of its Non-Executive 
Directors: (a) in defending any proceedings, whether civil or 
criminal, in which judgment is given in favour of such Non-
Executive Director or in which such Non-Executive Director 
is acquitted; or (b) in connection with any application under 
Section 477 of the Gibraltar Companies Act (pursuant to which 
the court may provide relief to such Non-Executive Director 
in any proceedings for negligence, default, breach of duty or 
breach of trust on grounds that such Non-Executive Director 
has acted honestly and reasonably, and that, having regard 
to all circumstances of the case, including those connected 
with his appointment, he ought fairly to be excused from 
liability on such terms as the court thinks fit). The Company 
also undertook in favour of Aviad Kobrine to indemnify him 
to the fullest extent permitted by applicable law and 888’s 
Articles in connection with the execution of his duties and/
or exercise of his powers, authorities and discretions pursuant 
to his employment agreement. In addition, certain special 
indemnities were provided to the Executive Directors in 
connection with the compliance and licensing procedures 
relating to 888’s business in the United States, details of 
which were provided in 888’s 2011 Annual Report. Finally, 
the Company entered into qualifying third-party indemnity 
arrangements for the benefit of all of its Directors in a form 
and scope which comply with the requirements of the UK 
Companies Act 2006 and the Gibraltar Companies Act 2014 
which were in force from 1 November 2017 and remain in force.

Corporate governance
The Corporate Governance Statement is on pages 55 to 61  
and is incorporated in this Directors’ Report by reference. 

Going concern and viability statement
The going concern and viability statement required to be 
included in the Annual Report pursuant to the UK Corporate 
Governance Code are on page 44 and are incorporated 
in this Directors’ Report by reference. 

Principal subsidiary undertakings
The principal subsidiary undertakings are listed on page 116.

52

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
Research and development activities
In 2017, the Group maintained its focus on enhancing 
the products offered in regulated markets, expansion of 
the platform accessible on mobile devices and further 
development of gaming platform capabilities.

Some relevant achievements during the year in the field 
of research and development included:

•  Development of 888 Poker in Italy prior to launch in 

January 2018;

•  Upgrade of 888 platform in New Jersey for both B2C  

and B2B partners;

•  Major investment in compliance management and 

monitoring;

•  Investment in real time marketing tools and communications 
which have increased players’ engagement and response;
•  Casino Races: a new, exciting feature offering Casino players 
a chance to win bonuses by playing slots in a race mode;
•  Addition of more than 300 new games on PC and mobile 
platforms, with an emphasis on development in HTML5;
•  A new and innovative poker variant (FlopOmania) – a twist 
to the traditional Texas Hold’em game, introducing a poker 
game in which the action starts when the flop is already 
open;

CORPORATE.888.COM

During 2017, EY charged the Company US$0.4 million in audit 
fees and US$0.1 million in non-audit fees, and during 2016, 
EY charged the Company US$0.3 million in audit fees and 
US$0.3 million in non-audit fees.

Directors’ statement of responsibilities
Company law requires the Directors to prepare financial 
statements in accordance with the Gibraltar Companies  
Act 2014.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

International Accounting Standard 1 requires that financial 
statements present fairly for each financial year the Company’s 
and the Group’s financial position, financial performance 
and cash flows. This requires the faithful representation of 
the effects of transactions, other events and conditions in 
accordance with the definitions and recognition criteria 
for assets, liabilities, income and expenses set out in the 
International Accounting Standards Board’s “Framework for 
the preparation and presentation of financial statements”.  
In virtually all circumstances, a fair presentation will be 
achieved by compliance with all applicable International 
Financial Reporting Standards (“IFRS”) as adopted by  
the EU. A fair presentation also requires the Directors to: 

•  consistently select and apply appropriate accounting 

policies; 

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

•  Major enhancement of 888sport site to improve player 

experience, real time segmentation and marketing abilities 
and a new native 888sport application;

•  present information, including accounting policies, 

in a manner that provides relevant, reliable, comparable 
and understandable information; and 

•  In Bingo, 888 is now offering new bingo variants including 

“52-5 Bingo Candy” and has also added the ability to 
schedule and link together a number of bingo rooms at 
certain times of the day; and

•  Expansion of 888 mobile products with additional mobile 
focused features as well as a successful launch of all 888 
products on “Google Play”.

Greenhouse gas emissions
Details of 888’s greenhouse gas emissions are set out in the 
Corporate Responsibility section of the Strategic Report  
on page 32.

Auditors
A resolution for the reappointment of Ernst and Young LLP 
and EY Limited, Gibraltar, (together, EY), as auditors  
of the Company will be proposed at the 2018 Annual  
General Meeting.

During the year ended 31 December 2017, Ernst and Young LLP 
were reappointed as auditors for the purposes of the Company 
preparing financial statements as required pursuant to the 
UK Listing Rules and the DTRs. EY Limited, Gibraltar, which is 
approved as a registered auditor under the Gibraltar Financial 
Services (Auditors) Act 2009, is the statutory auditor of the 
Company including for the purposes of issuing an audit report 
pursuant to the Gibraltar Companies Act 2014.

•  provide additional disclosures when compliance with the 
specific requirements in IFRSs as adopted by the EU is 
insufficient to enable members to understand the impact of 
particular transactions, other events and conditions on the 
entity’s financial position and financial performance. 

The Directors are responsible for keeping adequate accounting 
records which disclose with reasonable accuracy at any time 
the financial position of the Group, for safeguarding the assets, 
for taking reasonable steps for the prevention and detection 
of fraud and other irregularities and for the preparation of a 
Directors’ report which complies with the Gibraltar Companies 
Act 2014.

Financial statements are published on the Company’s 
website in accordance with legislation in the UK governing 
the preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. 
The maintenance and integrity of the Company’s website is the 
responsibility of the Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the financial statements 
contained therein.

The Directors are responsible for preparing the Annual Report 
and the financial statements. The Directors are required to 
prepare financial statements for the Company in accordance 
with IFRSs as adopted by the EU and have also chosen to 
prepare financial statements for the Group in accordance 
with IFRSs as adopted by the EU.

53

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
DIRECTORS’ REPORT
continued

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable  
and provides the information necessary for shareholders  
to assess the Group’s position and performance, business 
model and strategy.

Each of the Directors confirms, to the best of his or  
her knowledge: 

(a) the financial statements, prepared in accordance with 

IFRS as adopted by the EU, give a true and fair view of 
the assets, liabilities, financial position and profit or loss 
of the Company and the undertakings included in the 
consolidation taken as a whole; and

(b) the Strategic Report includes a fair review of the 

development and performance of the business and the 
position of the Company and the undertakings included  
in the consolidation taken as a whole, together with  
a description of the principal risks and uncertainties  
that they face.

All of the current Directors have taken all the steps that 
they ought to have taken to make themselves aware of 
any information needed by the Company’s auditors for the 
purposes of their audit, and to establish that the auditors are 
aware of that information. The Directors are not aware of any 
relevant audit information of which the auditors are unaware.

On behalf of the Board: 

Itai Frieberger
Chief Executive Officer
20 March 2018

54

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE GOVERNANCE STATEMENT

CORPORATE.888.COM

The Company’s Ordinary Shares are admitted to the premium 
segment of the UK Official List and to trading on the London 
Stock Exchange’s main market for listed securities. As such, 
despite being incorporated in Gibraltar, the UK Corporate 
Governance Code (the “Code” or “UK Corporate Governance 
Code”) applies to the Company pursuant to the UK Listing 
Rules and is available at www.frc.org.uk. The version of the 
Code published in April 2016 applied to the financial year 
under review.

The Board remains committed to the principles of corporate 
governance in the UK Corporate Governance Code which 
it considers to be central to the effective management of 
the business and to maintaining the confidence of investors. 
This report explains how the Company has applied the main 
principles of the UK Corporate Governance Code. 

The statement contained in this section explains the key 
features of the Company’s governance structure and 
compliance with the UK Corporate Governance Code. 
Where the Company has not complied with the UK 
Corporate Governance Code, explanations are given below. 

This statement also includes items required by the UK Listing 
Rules and the Disclosure Guidance and Transparency Rules, 
including how the “Main Principles” of the UK Corporate 
Governance Code have been applied. 

The Board remains committed to the principles of corporate 
governance in the UK Corporate Governance Code which 
it considers to be central to the effective and efficient 
management of 888’s business and to maintaining the 
confidence of investors for its long-term success. This report 
explains how the Company has applied the main principles of 
the UK Corporate Governance Code. 

Statement of compliance with the UK Corporate 
Governance Code 
During 2017, the Company was in material compliance with the 
UK Corporate Governance Code 2014, other than as regards 
the following:

•  Prior to the appointment of the two new Non-Executive 

Directors, Zvika Zivlin and Anne de Kerckhove, and 
therefore for part of the year in 2017, there were only 
two Non-Executive Directors on both the Audit and 
Remuneration Committees.

Leadership
The Directors consider it essential that the Company should be 
both led and controlled by an effective Board.

Board responsibilities and procedures
The Board focuses upon the Company’s long-term objectives, 
strategic and policy issues and formally and transparently 
considers the management of key risks facing the Group, as 
well as determining the nature and extent of significant risks it 
will take in achieving its strategic objectives, maintaining sound 
risk management and internal control systems and reviewing 
annually the effectiveness of the Company’s risk management 
and internal control systems. The Board is responsible for 
acquisitions and divestments, major capital expenditure 
projects and considering the Company’s budgets and 
dividend policy. The Board also determines key appointments. 
The Board receives regular updates on shareholders’ views. 

Board-level responsibilities of the Chairman are clearly and 
formally defined, with the Chairman being responsible for 
the effective operation of the Board as a whole, leadership of 
the Board in achieving a culture of constructive challenge by 
Non-Executive Directors (including the Senior Independent 
Director), regularly agreeing and reviewing each Director’s 
training and development needs, and supporting key 
external relationships; the CEO has the overall executive 
responsibility for the running of the Company’s business; 
and the Non-Executive Directors (including the Senior 
Independent Director) are responsible for constructively 
challenging and helping develop proposals on strategy; 
no on individual has unfettered powers of decision.

The Board has an established calendar of business. This covers 
the financial calendar, strategic planning, annual budgets 
and performance self-assessments, as well as the conduct of 
standing business. The calendar forms the basis for effective 
integration of business activities as between the Board and its 
principal Committees (see pages 57 and 61), which individually 
consider their own operating frameworks against the Board’s 
business programme.

The Directors have wide-ranging business experience, and 
no individual, or group of individuals, dominates the Board’s 
decision-making.

Reserved powers and delegation
A schedule of matters reserved to the Board has  
been adopted and its content is reviewed to align it with 
operational needs and the Board’s preference to monitor  
and, where appropriate, approve matters of substance to 888 
as a whole. Senior executives have given written undertakings 
to ensure compliance within their business operations with  
the Board’s formal schedule of matters reserved to it for 
decision or approval.

Chairman and Chief Executive Officer 
The Chairman, Mr. Mattingley, and the Chief Executive Officer, 
Mr. Frieberger, have a close working relationship to ensure the 
integrity of the decision-making process of the Board and the 
successful delivery of 888’s strategy. There is a clear division of 
responsibilities between the Chairman and the CEO, which the 
Board considers an important part of its corporate governance.

55

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
CORPORATE GOVERNANCE STATEMENT
continued

EFFECTIVENESS 

Board composition
During 2017, the Board consisted of five (and later six) 
Directors, as follows: a Senior Independent Director  
(Ron McMillan), one independent Non-Executive Director  
who stepped down on 9 May 2017 (Amos Pickel), a Chairman 
(Brian Mattingley), and two Executive Directors (Itai Frieberger 
as the Chief Executive Officer, and Aviad Kobrine as the Chief 
Financial Officer). Two further independent Non-Executive 
Directors (Zvika Zivlin and Anne de Kerckhove) were 
appointed on 9 May 2017 and 28 November 2017 respectively.

The biographical details of all of the Directors, setting out 
their relevant skills and experience and their professional 
commitments, are given on pages 46 to 47. 

Independent Directors 
Currently, more than half of the Directors, excluding the 
Chairman, are Non-Executive Directors determined by the 
Board to be independent for the purposes of the UK Corporate 
Governance Code. During the year under review, at least half 
of the Directors, excluding the Chairman, were independent 
Non-Executive Directors (as required by the UK Corporate 
Governance Code).

The role of the Senior Independent Director (Ron McMillan) 
is to provide a sounding board for the Chairman, to evaluate 
the Chairman’s performance and lead the Board’s succession 
planning, and to serve as an intermediary for the other 
Directors where necessary.

Nominations Committee 
The Board considers succession planning matters on an 
ongoing basis, with particular focus on succession planning 
for the CEO role as well as for senior management. At Board 
level, the Board has prioritised the recruitment of experienced 
Non-Executive Directors and has appointed two independent 
Non-Executive Directors in 2017.

An external search company, Tyzack Partners, which  
has no connection with the Company except for the  
provision of these recruitment services, assisted the Board 
in recruitment of the two Non-Executive Directors, and a 
structured process was followed in line with Board policies 
including its diversity policy. 

The Board has established a Nomination Committee to 
lead the process for Board appointments and to make 
recommendations to the Board (the Nominations Committee). 

During the year, the Nominations Committee comprised 
independent Non-Executive Director Amos Pickel (Chairman) 
(stepped down on 9 May 2017), independent Non-Executive 
Director Zvika Zivlin (Chairman) (appointed on 9 May 2017), 
Senior Independent Director Ron McMillan, and Independent 
Non-Executive Director Anne de Kerckhove (appointed  
on 28 November 2017).

Mr. Mattingley was not independent on his appointment 
as Executive Chairman in March 2015 as he had previously 
held the role of Chief Executive Officer. Mr. Mattingley’s 
appointment at the time as Executive Chairman was approved 
by the Board in light of the benefits to the Company in 
terms of his experience of the gaming industry, extensive 
knowledge of the business, and in maintaining and developing 
relationships with regulators. 

Non-Executive Directors’ independence
Ron McMillan was appointed Senior Independent Director 
during 2016 and the Board is confident that he is and remains 
independent in character and judgement and that there are 
no relationships or circumstances which are likely to affect, 
or could appear to affect, his judgement.

Two new Independent Non-Executive Directors 
– Zvika Zivlin and Anne de Kerckhove – were appointed during 
2017. Prior to the appointment of the two new Non-Executive 
Directors, and therefore for part of the year in 2017, there 
were only two Non-Executive Directors on both the Audit 
and Remuneration Committees.

Directors’ insurance cover
The Company has arranged and maintains, at its expense, 
a directors’ and officers’ liability insurance policy in respect 
of legal actions against its Directors, as recommended by the 
UK Corporate Governance Code. To the extent permitted by 
Gibraltar law, the Company may also indemnify the Directors. 
Neither the insurance nor the indemnity provides cover 
where a Director has acted fraudulently or dishonestly.

Board diversity policy
The Group has adopted a Board Diversity Policy, which 
sets the Company’s aspiration for diversity of its Board 
without compromising on the quality or merit of candidates 
including their aptitude and ability. The policy refers to 
the diversity criteria of age, gender and educational and 
professional backgrounds. Whilst the policy seeks to ensure 
that appointments are based on the candidate’s strengths 
set by objective criteria including their past contributions 
and potential, the benefits of diversity are also regarded 
and decisions are not influenced by certain protected 
characteristics including gender, sexual orientation, 
marital or civil partnership status, gender reassignment, 
pregnancy, the undergoing of fertility or in vitro fertility 
treatment, parenthood, part-time or fixed-term status, age, 
race, religion or belief, nationality, ethnicity, country of origin, 
place of residence, views, disability, trade union membership 
and political affiliation. Where appropriate, steps are taken 
to identify and remove unnecessary or unjustifiable barriers. 
The standards set out in the policy apply to the Board and 
its Committees, which are the Company’s administrative, 
management and supervisory bodies.

The Board was satisfied that during 2017, steps were taken 
to promote the diversity objectives of the policy, including 
the appointment of two independent Non-Executive Directors, 
Zvika Zivlin and Anne de Kerckhove, on 9 May 2017 and 28 
November 2017 respectively.

Details of the Company’s diversity position and involvement 
of women in management of the Group are set out in the 
Corporate Responsibility section of the Strategic Report 
on pages 32 to 37.

56

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

The Nominations Committee assists the Board in discharging 
its responsibilities relating to the composition of the Board. 
The Nominations Committee is responsible for reviewing, 
from time to time, the structure of the Board, determining 
succession plans for the Chairman and Chief Executive Officer, 
and identifying and recommending suitable candidates for 
appointment as Directors. In accordance with the Nominations 
Committee’s terms of reference, the Committee Chairman does 
not chair the Nomination Committee when it is dealing with 
the appointment of a successor to the chairmanship, and the 
Nomination Committee is tasked with preparing a description 
of the role and the capabilities required for particular roles.

Commitment 
The opportunity to hold office as Non-Executive Directors 
of other companies enables the Directors of 888 to broaden 
their experience and knowledge, which benefits the Company. 
Executive Directors may be allowed to accept non-executive 
appointments with the Board’s prior permission, so long 
as these are not likely to lead to any conflict of interest. 
Executive Directors may be required to account for fees 
received from such other companies. Non-Executive Directors 
are required to allocate sufficient time to perform all applicable 
roles and to both disclose any external appointments and  
consult with the Company prior to accepting any new, 
major external appointments. 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

The Nominations Committee’s terms of reference are available 
on the Company’s website, corporate.888.com.

The Nominations Committee is also responsible for pursuing 
diversity within the scope of its mandate, including setting 
measurable objectives and monitoring progress on achieving 
such objectives. In considering new Board appointments, 
diversity (including of gender, age and professional and 
educational background) is one of the criteria considered by 
the Nominations Committee in accordance with the Board’s 
Diversity Policy. The Company’s statement regarding diversity 
is set out in the Corporate Responsibility section of the 
Strategic Report on pages 32 to 37. 

Re-election and appointment of Directors
All Directors are subject to reappointment by shareholders 
on an annual basis in accordance with the provisions of the 
UK Corporate Governance Code. 

When proposing Directors for re-election, the Board rigorously 
reviews the performance of each Director and assesses 
whether the individual’s performance continues to be effective 
and that he or she continues to demonstrate commitment 
to the role, taking into account the need for progressive 
refreshing of the Board. 

The Board may appoint any person to be a Director of the 
Company and such Director shall hold office only until the 
next AGM, when he or she shall be eligible for reappointment 
by the shareholders. 

The Chairman has disclosed details of his other significant 
commitments to the Board during 2017 and these are detailed 
in his biography on page 46. 

The Board considers that Brian Mattingley’s other 
commitments do not interfere with the discharge of his 
responsibilities to the Group and is satisfied that he makes 
sufficient time available to serve 888 effectively. 

The terms of appointment for each Non-Executive Director, 
including expected time commitment are available for 
inspection at the Company’s registered office during normal 
business hours and at the AGM. 

Meetings and attendance 
The Board plans to meet six times a year. When urgent 
decision-making is required between meetings on matters 
reserved for the Board, there is a process in place to facilitate 
discussion and decision-making. The Directors regularly 
communicate and exchange information irrespective of the 
timing of meetings. 

During 2017, the Board met seven times. Set out below are 
details of the Directors’ attendance record at Board and 
Committee meetings in 2017. 

Total number of meetings held during the year ended
31 December 2017 and the number of meetings
attended by each Director

Board 

Audit   Remuneration 
Committee 

Committee 

Nominations 
 Committee 

Gaming
Compliance
Committee

7 

7 
7 
5 
6 
2 
4 
0* 

3 

N/A 
N/A 
N/A 
3 
2 
1 
0* 

2 

N/A 
N/A 
N/A 
2 
0 
2 
0* 

1 

1 
N/A 
N/A 
1 
0 
1 
0* 

4

N/A
N/A
N/A
4
3
2
0*

Total held in year 

Brian Mattingley 
Itai Frieberger 
Aviad Kobrine 
Ron McMillan 
Amos Pickel 
Zvika Zivlin 
Anne de Kerckhove 

*  Anne de Kerckhove was appointed to the Board on 28 November 2017 and therefore did not formally attend any Board or Committee meetings in 2017, but has begun  

to do so in 2018.

57

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE STATEMENT
continued

The Chairman has responsibility for ensuring that agendas for 
Board meetings are set in advance. Board papers are issued to 
Directors sufficiently in advance of meetings to facilitate both 
informed debate and timely decisions. If a Director is unable 
to attend a meeting, he or she is given the opportunity to raise 
any issues and give any comments to the Chairman in advance.

Following the evaluation, the Board was satisfied that each 
of the Non-Executive Directors continues to be effective and 
to demonstrate commitment to their respective roles, and 
proposes them for re-election or election at the 2018 Annual 
General Meeting. 

None of the Directors have raised any concerns about the 
running of the Company or a proposed action which needed 
to be recorded in the Board minutes of the Company or in a 
statement to the Chairman for circulation to the Board.

Development and advice 
The Board understands that there should be a formal, 
rigorous and transparent procedure for the induction of new 
Directors, which has been formulated with the guidance of the 
Nominations Committee. 

Meetings with Non-Executive Directors 
The Chairman holds meetings at least once per year with 
the Non-Executive Directors without the Executive Directors 
being present.

The Non-Executive Directors meet once per year without  
the Chairman present in order to appraise the performance  
of the Chairman and take into account the views of the 
Executive Directors. Under the UK Corporate Governance 
Code, it is part of the role of the Senior Independent Director 
to lead this process.

All Directors have access to the advice and services of the 
Company Secretary1 and the Company’s nominated advisers, 
who are responsible for ensuring that Board procedures are 
followed. Directors are able to seek independent professional 
advice, if required, at the Company’s expense provided that 
they have first notified the Company of their intention to do so.

Two new Directors were appointed during 2017. On 9 May 2017, 
Zvika Zivlin was appointed as Independent Non-Executive 
Director and on 28 November 2017, Anne de Kerckhove was 
appointed as Independent Non-Executive Director.

Board evaluation 
The Board has established a formal process for the annual 
evaluation of its performance, and the performance of its 
Committees and individual Directors. The evaluation process 
covers a range of issues such as Board processes, Board roles 
and responsibilities, Board agendas and Committee processes. 

An externally facilitated high-level evaluation of the Board 
and its Committees relating to performance in 2017 was 
carried out between September and November 2017 following 
a fuller assessment carried out in September 2016. This 
included evaluation of the performance of the Board and 
each Committee as a whole as well as evaluation of individual 
Directors and the Chairman against criteria and minimum 
requirements set by the Board. The evaluation was carried  
out by Mr. Raymond Dinkin of Consilium Board and Leadership 
Development, a London based management consulting firm 
to Boards and executives which has no other connection with 
888. The evaluation included questionnaires and face to face 
meetings with Board members, senior management and 888’s 
external legal advisers. The next Board evaluation is scheduled 
for the end of 2018.

The evaluation culminated in a number of recommendations 
further to those proposed in 2016, including as regards 
succession planning, the structure of Board meetings, tracking 
of Board decisions, financial reporting to the Board, the 
composition of the Nominations Committee, and development 
of Company strategy. The Board adopted all recommendations 
which arose from the evaluation. The evaluation concluded 
that the Board and its Committees are well-balanced and 
effective, and are a forum for meaningful deliberation and 
constructive challenge with regard to the matters of strategic 
importance to the Company.

As noted above, the Chairman regularly agrees and reviews 
each Director’s training and development needs. Members 
of the Board Committees receive specific updates on 
matters that are relevant to their role. Members of the senior 
management team with responsibility for the Group’s business 
make periodic presentations at Board meetings about their 
functions, performance, markets and strategy. 

Information and support 
Each of the Directors has access to the advice and  
services of the Company Secretary. Under the direction  
of the Chairman, the Company Secretary’s responsibilities 
include ensuring information flows within and between the 
Board, its Committees and senior management, as well as 
facilitating induction, evaluation and professional development 
activities, and advising the Board on corporate governance, 
legal and procedural matters. 

The appointment or removal of the Company Secretary  
is a matter for the Board as a whole. 

Conflicts of interest
Conflicts of interest of the Directors are dealt with in 
accordance with the procedures set out in the Company’s 
Memorandum & Articles of Association and are monitored 
by the Chairman. Specifically, a Director does not vote on 
Board or Committee resolutions in which he or persons 
connected with him have an interest (other than by 
virtue of a shareholding in the Company) which is to his 
knowledge material, except in specific limited circumstances. 
Such procedures operated effectively during the year.

1  References in this Annual Report to Company Secretary refer to Herzog  

Fox & Neeman. The Company Secretary for Gibraltar corporate purposes  
is Straits Secretaries (Gibraltar) Limited.

58

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
CORPORATE.888.COM

ACCOUNTABILITY 

Risk management and internal control
The Directors acknowledge that they are responsible for the 
Company’s system of internal control, for setting policy on 
internal control and risk management, and for reviewing the 
effectiveness of internal control and risk management. 

The Directors monitor the Company’s systems of internal 
control and risk management on an ongoing basis, including 
identifying, evaluating and managing the significant risks faced 
by the Company. The Board believes that its risk management 
process accords with the FRC Guidance on Risk Management, 
Internal Control and Related Financial and Business Reporting 
and carries out an annual review of its effectiveness covering 
all material controls, including financial, operational and 
compliance controls.

The annual review considers individual risk control 
responsibilities, reporting lines and qualitative assessments of 
residual risks. Such a review was carried out in respect of the 
processes that were in place throughout 2017 up until the date 
of approval of the Annual Report and Accounts. Other than 
as arising from the UKGC licence review and as more fully 
described on page 18, no significant failings or weaknesses 
were identified in the review. 

It is management’s role to implement Board policies on 
risk and control, including reporting. The system of internal 
control is designed to manage rather than eliminate the risk 
of failure to achieve business objectives and can only provide 
reasonable, and not absolute, assurance against material 
misstatement or loss.

The Audit Committee also reviews the appropriateness and 
adequacy of systems of internal control and risk management 
in relation to the financial reporting process on an ongoing 
basis and makes recommendations to the Board based on  
its findings.

888’s internal control and risk management systems in relation 
to the process of preparing consolidated accounts include  
the following:

•  Identification of significant risk and control areas of 

relevance to Group-wide accounting processes;

•  Controls to monitor the consolidated accounting process 

and its results at the level of the Board and at the level of the 
companies included in the consolidated financial statements;
•  Preventative control measures in the finance and accounting 
systems of the Company and of the companies included in 
the consolidated financial statements and in the operative, 
performance-oriented processes that generate significant 
information for the preparation of the consolidated financial 
statements including the Strategic Report, including a 
separation of functions and pre-defined approval processes 
in relevant areas;

•  Measures that safeguard proper IT-based processing of 

matters and data relevant to accounting; and

•  Reporting information of companies around the Group 

which enable the Company to prepare consolidated financial 
statements including management accounts.

The reporting structure relating to all the companies  
included in the consolidated financial statements requires that 
significant risks are to be reported immediately to the Board 
on identification.

Audit Committee and auditors 
The Board has established an Audit Committee. Details of 
the Audit Committee’s functions, together with its specific 
activities in 2017, are set out in the Audit Committee Report  
on pages 77 to 80.

During the year the Company’s Audit Committee  
comprised Senior Independent Director Ron McMillan (Chair)  
and Independent Non-Executive Directors Amos Pickel  
(until 9 May 2017) and Zvika Zivlin and Anne de Kerckhove, 
after their appointments to the Board on 9 May 2017 and  
28 November 2017, respectively. 

During 2017, Deloitte carried out the Company’s internal  
audit function, reporting to the Audit Committee; during 2017, 
the internal auditor provided fourteen reports to the Audit 
Committee and discussed the internal audit working plan  
for 2018. 

888’s payment risk management team, based in Gibraltar, 
has developed stringent payment risk management and 
fraud control procedures. The team makes use of external 
and internal systems to manage the payment risks. Detailed 
procedures exist throughout the Company’s operations and 
compliance is monitored by operational management and  
the internal audit function.

Details of the Company’s risk management strategy and the 
Board’s assessment of the Company’s viability in light of its 
risks are set out on pages 18 and 44 respectively.

Remuneration Committee 
The Board has overall responsibility for determining the 
framework of executive remuneration and its cost. It is 
required to take account of any recommendation made by the 
Remuneration Committee in determining the remuneration, 
benefits and employment packages of the Executive Directors 
and senior management and the fees of the Chairman.

During the year the Company’s Remuneration Committee 
comprised Independent Non-Executive Director Amos 
Pickel (Chair) (until 9 May 2017), Zvika Zivlin (Chair) (from 
9 May 2017), Senior Independent Director Ron McMillan and 
Independent Non-Executive Director Anne de Kerckhove  
(from 28 November 2017). 

The Remuneration Committee determines the Chairman’s 
and Executive Directors’ fees, whilst the Chairman and the 
Executive Directors determine the fees paid to the Non-
Executive Directors. Further details are provided on page 70.

The Remuneration Committee continued to be advised during 
2017 by New Bridge Street, a trading name of Aon Hewitt, 
being a subsidiary of Aon plc, which has no other connection 
with 888. Further details are provided on page 75.

59

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
CORPORATE GOVERNANCE STATEMENT
continued

All new long-term incentive schemes and significant changes 
to existing long-term incentive schemes are put to the 
shareholders of the Company for approval before they are 
adopted (save for certain circumstances as set out in the 
Listing Rules).

The Directors’ Remuneration Report, which outlines the 
Remuneration Committee’s work and details of Directors’ 
remuneration, is on pages 63 to 76. The Remuneration 
Committee’s terms of reference are available on the 
Company’s website, corporate.888.com.

Gaming Compliance Committee
In accordance with Nevada Gaming Control Board 
requirements, the Board has appointed a Gaming  
Compliance Committee. Its current members are Michael 
Alonso (an external consultant to the Company), Ron McMillan 
and Zvika Zivlin, and Amos Pickel was a member until  
9 May 2017. It is intended that Anne de Kerchkove will  
join this Committee during 2018. 

The Gaming Compliance Committee is entrusted with making 
sure that the Group’s licensed gaming activity is carried out 
with honesty and integrity, in accordance with high moral, legal 
and ethical standards, and free from criminal and corruptive 
elements. As such, the Committee is responsible and has 
the power to identify and evaluate situations arising in the 
course of the Company’s and its Affiliates’ business that may 
adversely affect the objectives of gaming control. 

The Committee is not intended to displace the Board or the 
Company’s executive officers with decision-making authority 
but is intended to serve as an advisory body to better ensure 
achievement of the Company’s goals of avoiding unsuitable 
situations and in entering into relationships exclusively with 
suitable persons. 

The Committee’s work is being done independently and 
impartially. To this end, its members are appointed by and 
report directly to the Board of Directors.

Whistle-blowing policy
The Company’s whistle-blowing policy sets out the overall 
responsibility of the Board for implementation of the 
policy, but notes that the Board has delegated day-to-day 
responsibility for overseeing and implementing it to the 
designated whistle-blowing officer. The policy provides that 
where an employee is not comfortable making a disclosure to 
his/her respective direct line manager, disclosure can be made 
to the designated whistle-blowing officer whose details are 
provided. If the subject of the disclosure in any way involves 
the designated whistle-blowing officer, the disclosure may be 
made directly to the Chairman of the Audit Committee or to 
another member of the Group’s senior management. Whilst 
employees are permitted to make disclosures anonymously, 
disclosing employees are encouraged to reveal their identity 
to the designated whistle-blowing officer in order to allow a 
full and proper investigation to take place; measures can be 
taken to preserve the confidentiality of the disclosure where 
appropriate. The Board commits to investigating all disclosures 
fully, fairly, quickly and, where circumstances permit, 

confidentially. Undertakings are made to employees who raise 
genuinely held concerns in good faith under the procedure 
that they will not be dismissed or subjected to any detriment 
as a result of his/her action. Employees of the Group are 
regularly sent reminders regarding the whistle-blowing policy 
as part of general refreshers of various Group policies. 

Routine reports but no red flag incidents were received under 
the whistle-blowing policy in 2017 and up to the date of this 
Annual Report.

Relations with shareholders and key financial audiences
The Company maintains an active and regular dialogue with 
principal and institutional shareholders and sell-side analysts 
through a planned programme of investor relations and 
financial PR activity. The Board also keeps up to date with the 
views of major shareholders through meetings and discussions 
with shareholder representatives throughout the year. 

The outcome of this dialogue and these meetings is reported 
to the Board. The programme includes formal presentations 
of full year and interim results, analysts’ conference calls and 
periodic roadshows and discussion of the Company’s strategy 
and governance. No material discussions were held with 
shareholder advisory bodies in 2017.

The Senior Independent Director and Non-Executive Director 
are available to talk to shareholders if they have any issues  
or concerns or if there are any matters where contact with  
the Chairman, Chief Executive Officer and Chief Financial 
Officer is inappropriate or where such contact has failed  
to resolve the issue.

All shareholders are welcome to attend the 2018 Annual 
General Meeting (scheduled to be held on 9 May 2018) and 
private investors are encouraged to take advantage of the 
opportunity given to ask questions. All Board members 
(including the Chairmen of the Audit, Remuneration and 
Nominations Committees) will attend the meeting and be 
available to answer questions.

Compliance with statutory provisions
As the Company is registered in Gibraltar, it is subject  
to compliance with Gibraltar statutory requirements. The main 
corporate legislation relevant to the Company in Gibraltar 
is the Gibraltar Companies Act 2014. The Company is in full 
compliance with the Gibraltar Companies Act.

Going concern
After careful review of the Group’s budget for 2018, 
its medium-term plans, liquid resources and all relevant 
matters, the Directors are confident that the Company 
and the Group have adequate financial resources to continue 
in operational existence for the foreseeable future and for 
a period of at least 12 months from the approval of this Annual 
Report. They have therefore continued to adopt the going 
concern basis in preparing the financial statements.

60

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017Principal risks and uncertainties
The principal risks and uncertainties faced by the Group are 
disclosed in the Risk Management Strategy report on page 18.

Viability Statement
The Company’s Viability Statement is set out on page 44.

Corporate Social Responsibility Statement
The Group’s Chief Executive Officer is the Director responsible 
for monitoring corporate social responsibility within 888. The 
Board receives periodic reports on the Group’s activities in this 
area from the Chief Executive Officer. Further details are set 
out in the Corporate Responsibility section on pages 32 to 37.

Other disclosures
The following matters can be found in this report on the 
following pages:

Applicable sub-paragraph within LR 9.8.4 

Disclosure 
provided

Interest capitalised by the Group 

(1) 
(2)  Publication of unaudited financial information 
(3)   Details of long-term incentive schemes  

only involving a Director  

(4)  Waiver of emoluments by a Director 
(5)  Waiver of future emoluments by a Director 
(6)  Non pro-rata allotments for cash (issuer) 
(7)   Non pro-rata allotments for cash  

by major subsidiaries 

(8)   Parent participation in a placing  

by a listed subsidiary 
(9)  Contracts of significance 
(10) Provision of services by a controlling shareholder 
(11)  Shareholder waivers of dividends 
(12) Shareholder waivers of future dividends 
(13) Agreements with controlling shareholders 

N/A
N/A 

N/A
N/A
N/A
N/A

N/A

N/A
N/A
N/A
N/A
N/A
N/A

On behalf of the Board:

Brian Mattingley 
Chairman
20 March 2018

CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

61

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
Directors’ Interests and their Remuneration

STATEMENT BY THE CHAIRMAN OF 
THE REMUNERATION COMMITTEE

“The Committee continued to ensure that
decisions made during the year reflected 
our principles, Company performance 
and external considerations.”

Zvika Zivlin
Chairman of the Remuneration Committee

DEAR SHAREHOLDER

I am pleased to present our Directors’ 
Remuneration Report to shareholders. 

As a company incorporated in Gibraltar, 
888 Holdings plc is not bound by UK law 
or regulation in the area of Directors’ 
remuneration to the same extent that it 
applies to UK incorporated companies. 
However, by virtue of 888’s Premium 
Listing on the London Stock Exchange 
and reflecting the Committee’s approach 
to good governance, we have adopted in 
full the disclosure requirements of a UK 
incorporated company, and shareholders 
will be given the opportunity to approve 
our Annual Report on Remuneration, 
which is subject to an advisory vote at 
the 2018 Annual General Meeting.

Remuneration and strategy
Our goal is to reward executives fairly, 
by providing an appropriate balance 
between fixed and variable remuneration, 
linked to the achievement of suitably 
challenging performance measures. As 
highlighted at the front of this Annual 
Report, our strategy focuses on the 
following pillars:

•  Development of core B2C brands;
•  Driving margin growth through 

operational efficiencies;

•  Expansion in regulated markets;
•  B2B partner of choice; and
•  Continue to protect our customers, 
employees, community and act 
responsibly.

Our incentive plans are aligned to 
profitability of the 888 business and 
shareholder value, which we believe 
derive from implementation of 
this strategy. 

Pay outcomes for 2017
888 continued to demonstrate 
impressive growth of its strong 
underlying business during 2017, 
despite the various challenges it faced 
which are detailed in the Strategic 
Report on page 08, with its share price 
continuing to grow, alongside major 
investments in improved protection 
of its vulnerable customers. 

The annual bonus was focused on the 
achievement of stretching like-for-like 
Adjusted EBITDA growth1 targets. Like-
for-like Adjusted EBITDA growth in 2017 
was 21.1%, resulting in bonuses to the 
Directors of 150% of salary, of which the 
excess portion exceeding 100% of salary 
is to be deferred into shares under the 
Deferred Share Bonus Plan (“DSBP”), 
reflecting the strong operational and 
financial performance of the Group 
during the year. For full details of 
Executive Directors’ bonuses and the 
associated performance delivered see 
page 69.

In relation to long-term incentives, the 
awards granted in 2015 under the All 
Employee Share Plan vested based on 
a performance measure comprising 
50% of an absolute EPS growth target 
and 50% on relative TSR. EPS growth 
performance was measured over the 
three-year period to 31 December 2017; 
EPS growth performance over this period 
was 82% against a target range of 15.76% 
(5% p.a. compounded) to 72.80% (20% 
p.a. compounded). TSR performance 
was measured over three years to 
31 December 2017; TSR performance was 
138%, putting it above the stretch target. 
This will result in 100% of the 2015 award 
vesting in 2018. 

1  Like-for-like Adjusted EBITDA growth is calculated as the increase in Adjusted EBITDA. To enable a like-for-like 
comparison with the prior year, adjustments are made to take into account the Group’s withdrawal from any 
markets during the year (to provide an assessment of the underlying performance of the core business) and 
to exclude any new gaming taxes introduced during the year that were not in force at the start of the year (to 
be comparable with the basis on which the growth targets were originally set). Like-for-like Adjusted EBITDA 
growth for the annual bonus is calculated on a constant currency basis.

62

Overall, in light of the annual and 
long-term performance delivered, the 
Committee is satisfied that there has 
been a robust link between performance 
and reward.

Remuneration Policy
No changes are proposed to the 
Remuneration Policy adopted by the 
Company at its 2017 Annual General 
Meeting, a summary of which is 
reproduced in the following pages 
for reference.

The second section of this report is the 
Annual Report on Remuneration which 
provides detailed disclosure on how the 
Remuneration Policy will be implemented 
for 2018 and how Directors have been 
paid in 2017. The disclosures provide 
shareholders with the information 
necessary to form a judgement as to the 
link between Company performance and 
how the Executive Directors were paid. 
This Annual Statement together with the 
Annual Report on Remuneration will be 
subject to an advisory vote and I hope 
that you will be able to support the 
resolution at the forthcoming AGM.

The Committee is committed to 
maintaining an open and constructive 
dialogue with our shareholders on 
remuneration matters and I welcome 
any feedback you may have.

Zvika Zivlin
Chairman of the Remuneration 
Committee
20 March 2018

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION POLICY 

No changes are proposed to the Remuneration Policy adopted by the Company on 9 May 2016 at its 2016 Annual General 
Meeting (such policy being effective with respect to payments made after 9 May 2016 and detailed in the 2015 Annual Report). 
However, the Remuneration Policy table is reproduced below for convenience.

Remuneration Policy table

BASE SALARY

Purpose and link to strategy

To recruit, motivate and retain high-calibre Executive Directors by offering salaries 
at market competitive levels.

Reflects individual experience and role. 

Operation

Reviewed annually with any changes normally effective from 1 January. Positioning 
and annual increases are influenced by:

•  our sector, where the market for executive talent is intense 
•  the experience and performance of the individual;
•  changes in responsibility or position;
•  changes in broader workforce salary; and
•  the performance of 888 as a whole.

Benchmarking is carried out on a total remuneration basis and takes into 
account pay levels for comparable roles at a range of organisations of similar 
size and sector – including pay practices in other UK listed companies and in the 
international gaming industry.

Any increase to Directors’ salaries will generally be no higher than the average 
increase for other employees. However, a higher increase may be proposed in the 
event of a role change or promotion, or in other exceptional circumstances.

Opportunity

BENEFITS

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

Purpose and link to strategy

Market competitive structure to support recruitment and retention. 

Operation 

Opportunity

PENSION

Medical cover aims to ensure minimal business interruption as a result of illness.

Executive Directors may receive various benefits in kind as part of their employment 
terms. These may include an accommodation allowance (where 888 has required 
the executive to relocate), use of a company car (or car allowance), health insurance 
(or a contribution towards a health insurance scheme), “study fund” (a common 
savings benefit in Israel), disability and life assurance, relocation expenses, directors’ 
indemnities and directors’ and officers’ insurances to the extent permitted by law 
and other ad hoc benefits at the discretion of the Committee.

The value of benefits is based on the cost to 888 and there is no pre-determined 
maximum limit.

The range and value of the benefits offered is reviewed periodically.

S
T
A
T
E
M
E
N
T
S

Purpose and link to strategy

Contribution towards the funding of post-retirement life.

Operation 

Opportunity

888 offers a defined contribution pension scheme (via outsourced pension 
providers) or cash in lieu of pension.

Up to 15% of base salary.

63

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Remuneration Policy table continued

ANNUAL BONUS

Purpose and link to strategy

Rewards the achievement of annual financial and, if appropriate, non-financial 
strategic targets.

Operation

Bonus targets (percentage of salary) are based on objective and disclosable 
calculations for financial and non-financial performance where possible.

The precise weightings between metrics may differ each year, although there will 
be always be a greater focus on financial as opposed to non-financial performance.

Any bonus payment in excess of 100% of salary is deferred into shares which vest 
in equal tranches after one, two and three years.

A dividend equivalent provision operates enabling dividends to be accrued (in cash 
or shares) on unvested deferred bonus shares (or up to the point of exercise in the 
case of nil cost options).

The bonus is subject to a recovery and withholding provision if the financial 
statements of 888 were materially misstated or an error occurred in assessing the 
performance conditions on bonus and/or if the Executive ceased to be a Director 
or employee due to gross misconduct.

Opportunity

The maximum opportunity is 150% of base salary.

The level of pay-out for the achievement of target performance, as set by the 
Committee is 50% of the maximum amount. Presently the target is based on 
like-for-like Adjusted EBITDA growth in addition to exceeding budgeted Adjusted 
EBITDA for the year as approved by the Board.

The threshold level of payment may be up to 25% of the maximum.

Financial performance
The financial component is based on 888’s key financial measures of performance. 
This will normally be based on like-for-like Adjusted EBITDA growth but may 
include other financial KPIs.

A sliding scale of targets applies for financial performance targets which are 
measured annually.

The degree of stretch in targets may vary each year depending on the business 
aims and the broader economic or industry environment at the start of the  
relevant year. 

Non-financial performance
There is no intention initially to use non-financial performance conditions, 
but the Committee wishes to retain flexibility to do so, for a minority of the 
bonus opportunity.

Performance metrics

64

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

LONG TERM INCENTIVES PLAN (“LTIP”)

Purpose and link to strategy

Rewards Executive Directors for achieving superior returns for shareholders over  
a longer-term timeframe.

Enables Executive Directors to build a meaningful shareholding over time and align 
goals with shareholders.

Operation

888 sought shareholder approval for the 2015 LTIP at the EGM held on  
30 September 2015. This replaced the previous share plans which expired  
in August 2015.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

LTIP awards are made annually in the form of nil cost options or conditional awards 
with vesting dependent on the achievement of performance conditions over at 
least three financial years, commencing with the year of grant.

Awards are subject to a recovery and withholding provision if there is a material 
misstatement in 888’s financial statements, an error in the calculation of any 
performance conditions or if the Executive Director ceases to be a Director or 
employee due to gross misconduct.

A dividend equivalent provision operates enabling dividends to be accrued  
(in cash or shares) on LTIP awards to the extent they vest.

Award levels are determined primarily by seniority. A maximum individual grant 
limit of 200% of salary applies, based on the face value of shares at the date of 
grant. The current award level is 200% of salary for the Chief Executive and 150%  
of salary for the Chief Financial Officer.

Awards vest at the end of a three-year performance period based on performance 
measures reflecting the outputs of the long-term strategy of the business at the 
time of grant. 

Opportunity

Performance metrics 

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

Awards are currently based 50% on adjusted EPS and 50% on relative total 
shareholder return (“TSR”), but the choice and weightings of metrics may differ 
for future award cycles. Where possible TSR will be compared to a basket of 888’s 
peers, but recognising the level of consolidation in the sector the selection criteria 
may be broadened to the leisure sector or listed companies more generally.

S
T
A
T
E
M
E
N
T
S

The Committee will review the weightings between measures and the target ranges 
prior to each LTIP grant to ensure that the overall balance and level of stretch 
remains appropriate.

A sliding scale of targets applies for financial metrics with no more than 25% of the 
award vesting at threshold performance.

For TSR, none of this part of the award will vest below median ranking and  
awards will vest on a sliding scale for performance between the threshold and 
stretch targets.

SHARE OWNERSHIP GUIDELINES

Under the guidelines, Executive Directors are expected to build and maintain an interest equivalent in value to no less than 
two times salary. Beneficially owned shares and fully vested unexercised nil-cost options (valued on a net of tax basis) will be 
included when determining the extent to which the guideline holding is achieved. Until such time as the guideline threshold 
is achieved Executive Directors are required to retain 50% of the net of tax value of awards that vest under the LTIP or 
deferred annual bonus.

65

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Remuneration Policy table continued

CHAIRMAN AND NON-EXECUTIVE DIRECTORS’ (“NEDS”) FEES

Purpose and link to strategy

To recruit, motivate and retain a Chairman and Non-Executive Directors of a high 
calibre by offering a market competitive fee level and which takes account of the 
specific circumstances of 888.

Operation

The Chairman and the Executive Directors determine the fees paid to the Non-
Executive Directors. The Chairman’s fees are determined by the Remuneration 
Committee with reference to prevailing fee rates amongst other gaming companies. 
Fees paid to the Non-Executive Directors are set by reference to an assessment 
of the time commitment and responsibility associated with each role, and the 
Chairman and Executive Directors have reference in this respect to prevailing fee 
rates amongst other gaming companies. Levels take account of additional demands 
placed upon individual Non-Executive Directors by virtue of their holding particular 
offices, such as Committee Chairman and/or Senior Independent Director, and 
travel time to Board meetings (which are held outside the UK). Additional fees may 
be paid as appropriate to reflect increased time commitments of the role. 

The Chairman and the Non-Executive Directors are not eligible to participate 
in any bonus plan, pension plan, share plan, or long-term incentive plan of 888. 
The Chairman and Non-Executive Directors are entitled to be reimbursed for any 
reasonable travel and accommodation expenses incurred in the performance of 
their duties (including any tax incurred thereon).

Opportunity

No maximum.

Approach to recruitment remuneration
The remuneration package for a new Executive Director would take into account the skills and experience of the individual, 
the market rate for a candidate of that experience and the importance of securing the relevant individual. Salary would be 
provided at such a level as is required to attract the most appropriate candidate. The annual bonus and LTIP potential would be 
in line with the Policy. In addition, the Committee may offer additional cash and/or share based elements to replace deferred 
or incentive pay forfeited by an executive leaving a previous employer. It would ensure that these awards would be consistent 
with awards forfeited in terms of vesting periods, expected value and performance conditions. For an internal Executive Director 
appointment, any variable pay element awarded in respect of the prior role may be allowed to pay out according to its terms, 
or adjusted as relevant to take into account the appointment. In addition, any other ongoing remuneration obligations existing 
prior to appointment may continue. The Committee may agree that 888 will meet relocation expenses as appropriate.

Service contracts and loss of office payment policy for Executive Directors
Executive Directors have service contracts with up to 12-month notice periods. In the event of termination, the Executive 
Directors’ contracts provide for compensation up to a maximum of base salary plus the value of any benefits (including 
pension), and in the case of the Chief Financial Officer, annual bonus for the unexpired portion of the notice period. 888 seeks 
to apply the principle of mitigation in the payment of compensation on the termination of the service contract of any Executive 
Director. There are no special provisions in the service contracts for payments to Executive Directors on a change of control 
of 888. In the event of an exit of an Executive Director, the overriding principle will be to honour contractual remuneration 
entitlements and determine on an equitable basis the appropriate treatment of deferred and performance linked elements of 
the package, taking account of the circumstances. Failure will not be rewarded. If an Executive Director resigns or is summarily 
dismissed, salary, pension and benefits will cease on the last day of employment and there will be no further payments. 
There are no other obligations to pay remuneration, or which could impact remuneration, contained in any service contract 
other than the terms of the Executive Directors’ service agreements described herein. Directors’ service agreements are 
available for inspection at 888’s registered office and at each AGM.

66

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

Leaver on arranged terms or good leaver
If an Executive Director leaves on agreed terms, including compassionate circumstances, there may be payments after cessation 
of employment. Salary, pension and benefits will be paid up to the length of the agreed notice period or agreed period of 
gardening leave. Subject to performance, a bonus may be payable at the discretion of the Committee pro-rata for the portion 
of the financial year worked. Unvested deferred bonus shares will ordinarily vest in full at the end of the normal vesting period. 
All such vested awards must be exercised within 12 months of the vesting date. The Committee has discretion to permit such 
unvested awards to vest early rather than continue on the normal vesting timetable. Unvested LTIP awards under the 888 All-
Employee Plan will generally automatically lapse, unless the Committee in its discretion determines otherwise. Unvested awards 
under the 2015 LTIP would normally vest on the normal vesting date unless the Committee determines that such awards shall 
instead vest at the time of cessation. Unvested awards will only vest to the extent that the performance conditions have been 
satisfied (over the full or curtailed period as relevant). A pro-rata reduction in the size of awards would normally apply, based 
upon the period of time after the grant date and ending on the date of cessation of employment relative to the normal vesting 
period. Depending upon circumstances, the Committee may consider other payments in respect of an unfair dismissal award, 
outplacement support and assistance with legal fees.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

Terms of appointment for Non-Executive Directors 
The Non-Executive Directors serve subject to letters of appointment and are appointed subject to re-election at the AGM.  
The Non-Executive Directors are typically expected to serve for three years, although the Board may invite a Non-Executive 
Director to serve for an additional period. Their letters of appointment are available for inspection at 888’s registered office  
and at each AGM. In accordance with best practice under the UK Corporate Governance Code, the Board proposes to submit 
the Directors individually for re-election by the shareholders at the 2018 Annual General Meeting.

How the views of shareholders are taken into account
888 engages with significant investors regarding remuneration issues and intends to continue doing so. Views of 
shareholders and their representative bodies expressed at the AGM and feedback received at other times will be 
considered  by the Committee.

How the views of employees are taken into account 
Whilst 888 does not formally consult employees on remuneration, in determining the Remuneration Policy for Executive 
Directors, the Committee takes account of the policy for employees across the workforce. In particular, when setting base 
salaries for executives, the Committee takes into account the salary increases being offered to the workforce as a whole.  
The overall structure of the Remuneration Policy for Executive Directors is broadly consistent with that for other senior 
employees, but reflects the additional risks and responsibilities borne by the Executive Directors. Executive remuneration  
and remuneration of senior employees is weighted towards performance-related pay. 888’s Senior Vice Presidents all participate 
in the same annual bonus and long-term incentive arrangements as the Executive Directors (at varying levels of quantum) and 
888’s Business Leadership Forum also participate in a long-term equity plan.

Annual Report on Remuneration 
This Annual Report on Remuneration together with the Chairman’s annual statement, as detailed on page 62 will be subject to 
an advisory vote at the 2018 AGM. The information on page 69 with respect to Directors’ emoluments and onwards through 
page 76 has been audited. 

Implementation of Remuneration Policy for 2018
In relation to the Remuneration Policy described in the previous section, the expected application of the Remuneration Policy 
for 2018 is set out below.

Base salary and fees
Executive Directors
Salaries for 2018 are set out below:
•  CEO – Itai Frieberger: ILS 3,275,000 (2017: ILS 3,180,000).
•  CFO – Aviad Kobrine: £450,000 (2017: £437,000).

Chairman and Non-Executive Director fees
The fees for 2018 are as follows:
•  Chairman’s fee: £305,000 (2017: £290,000);
•  Non-executive Director fee: £90,000 (2017: £85,000); and 
•  Senior Independent Director fee: £110,000 (2017: £105,000).

As from 1 January 2017, an additional £10,000 is paid to a Non-Executive Director or Senior Independent Director who also 
serves as Chairman of any Board committees.

67

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

DIRECTORS’ SERVICE CONTRACTS

The unexpired term of the directors’ service contracts or appointment letters are as follows:

NAME

Brian Mattingley

POSITION

Chairman 

Itai Frieberger

Chief Executive Officer

Aviad Kobrine

Chief Financial Officer

Ron McMillan

Senior Independent Director

Zvika Zivlin

Non-Executive Director

Anne de Kerckhove

Non-Executive Director

UNEXPIRED TERM OF SERVICE CONTRACT

Terminable at six months’ prior written notice, subject  
to annual re-election at the Annual General Meeting. 
No remuneration is payable in respect of any unexpired 
portion of the term of the Chairman’s appointment, 
including if the Chairman is asked to step down from  
the Board.

Indefinite subject to termination provisions set 
out in his Agreement. Loss of office provisions are 
detailed above.

Indefinite subject to termination provisions set 
out in his Agreement. Loss of office provisions are 
detailed `above.

Until 15 May 2020, subject to re-election at each Annual 
General Meeting. No remuneration is payable in respect 
of any unexpired portion of the term of the Director’s 
appointment, including if the Director is asked to step 
down from the Board.

Until 8 May 2020. No remuneration is payable in 
respect of any unexpired portion of the term of the 
Director’s appointment, including if the Director is 
asked to step down from the Board.

Until 27 November 2020. No remuneration is payable 
in respect of any unexpired portion of the term of the 
Director’s appointment, including if the Director is 
asked to step down from the Board.

All service contracts and letters of appointment are available for inspection at the Company’s registered office and at the AGM. 

Annual bonus
For 2018, the CEO and CFO will have a bonus opportunity of 150% of salary.

Bonus will be based on a sliding scale range of like-for-like EBITDA targets, which will be disclosed retrospectively in next year’s 
annual report on remuneration. No bonus will become payable unless budgeted Adjusted EBITDA for 2018 is achieved.

Any bonus above 100% of salary will be deferred into equity awards of the Company in the form of nil cost options or 
share awards, in accordance with the Company’s DSBP. Awards under the DSBP are generally granted within 42 days of the 
Company’s results announcement, subject to any applicable dealing restrictions. All such equity awards vest in equal tranches 
over three years from the date of grant, without the application of performance conditions but subject to leaver and clawback 
provisions. In order to grant awards under the DSBP, the Group purchases shares on the open market,  
all of which are initially recognised as treasury shares of the Company.

Long-term incentive plan
Award levels
The CEO and CFO will be granted awards worth 200% of base salary and 150% of salary respectively.

Performance conditions
2018 LTIP awards will be subject to EPS and relative TSR performance conditions, each with a 50% weighting. These metrics 
were chosen as EPS provides a focus on 888’s underlying financial performance, and relative TSR provides an objective reward 
for delivering value to shareholders compared to 888’s peers.

68

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

Detail and target ranges 
EPS target range for 2018 awards:

•  Threshold – 3-year CAGR of 5%;
•  Maximum – 3-year CAGR of 20%.

None of the award will vest if like-for-like adjusted EPS is below threshold, 25% will vest at threshold, and 100% will vest at 
maximum. Performance between threshold and maximum is determined on a straight-line basis.

TSR target for 2018 awards:
888’s TSR will be compared against a comparator group comprising five peer companies as follows: GVC Holdings plc, 
Sportech plc, Playtech plc, Paddy Power, Betfair plc, William Hill plc.

•  0% will vest if 888’s TSR is below the TSR of the median company in the comparator group;
•  25% will vest if 888’s TSR is equal to the TSR of the median company in the comparator group (“Threshold”); and 
•  100% will vest if 888’s TSR is 33% (i.e. 10% per annum) or more above the TSR of the median company in the comparator 

group (“Maximum”);

•  Vesting will be on a proportionate basis for performance between Threshold and Maximum.

Pension
888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu of pension. In accordance 
with standard practice in Israel, Itai Frieberger is granted personal pension scheme contributions in an amount of 14.27% of base 
salary, in addition to 0.6% of base salary contribution for loss of working capacity. Aviad Kobrine receives a cash payment in lieu 
of pension in the amount of 15% of base salary.

Remuneration paid to Executive Directors for service in 2017
The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2017 (all amounts 
are in US$ 000).

Executive Directors1 

Itai Frieberger, CEO2 

Aviad Kobrine, CFO 

Salary3 
US$ 000 

Taxable 
benefits4 
US$ 000 

Annual  Long-Term 
Incentives6 
bonus5 
US$ 000 
US$ 000 

Pension 

Total
US$ 000  US$ 000

2017 
2016 

2017 
2016 

885 
769 

563 
564 

197 
169 

51 
49 

1,371 
 1,153  

885 
 769  

1,104 
 899  

885 
686 

132 
110 

84 
85 

3,689
3,100

2,468
2,153

1  Directors’ remuneration is converted into US Dollars from Sterling and New ILSs at the average rate of exchange for the relevant month it was paid save for the annual 

cash bonus which is converted into US Dollar at the year-end exchange rate. The recorded increase in Itai Frieberger’s salary, pension and annual bonus amounts reflect 
fluctuations in the USD:ILS exchange rate in addition to an increase in the ILS amounts.

2 Itai Frieberger was appointed as Chief Executive Officer on 2 March 2016.
3 Salaries for 2017 were ILS 3,180,000 for Itai Frieberger and £437,000 for Aviad Kobrine. Salaries for 2016 were ILS 3,024,495 for Itai Frieberger (on appointment as Chief 

Executive Officer) and £416,000 for Aviad Kobrine.

4 Benefits for Aviad Kobrine include car allowance and health, disability and life insurance; and for Itai Frieberger include convalescence and health insurance for Itai 

Frieberger and his family, contribution to “study fund” up to the Israeli tax-free ceiling with the excess up to 7.5% of Itai Frieberger’s salary paid in cash, car allowance and 
gross-up thereof, and a meal allowance provided to Israeli employees.

5 A breakdown of the 2017 annual bonus targets and the extent of their achievement is set out overleaf. In 2017, a bonus in the amount of 150% of salary was awarded 
to both Itai Frieberger (ILS 4,770,000; 2016: ILS 4,423,473) and Aviad Kobrine (GBP 655,500; 2016: GBP 624,000) of which an amount equal to 100% of salary (ILS 
3,180,000 for Itai Frieberger; GBP 437,000 for Aviad Kobrine) is paid in cash, and the excess portion above 100% of salary (ILS 1,590,000 for Itai Frieberger; GBP 218,500 
for Aviad Kobrine) is to be deferred into shares under the DSBP.

6 Performance-based long-term incentives are disclosed in the year in which they vest. A breakdown of the basis for the payments under long-term incentives is set out on 
pages 71 to 72. In 2017, 248,845 nil-cost options granted to Aviad Kobrine, and 310,697 Ordinary Shares granted to Itai Frieberger on 28 March 2014 and due to vest on 28 
March 2017 subject to fulfilment of the performance conditions set out in the Directors’ Remuneration Report in 2016, vested in full.

69

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Non-Executive Directors’ and Chairman’s fees

Current Non-Executive Directors and Chairman 

Ron McMillan2 

Amos Pickel3 

Zvika Zivlin4 

Anne de Kerckhove5 

Brian Mattingley 

Fee  
US$ 000 

Other1 
US$ 000 

Total
US$ 000

2017 
2016 

2017 
2016 

2017 
2016 

2017 
2016 

2017 
2016 

148 
132 

38 
115 

81 
— 

14 
— 

374 
393 

— 
— 

— 
— 

— 
— 

— 
— 

23 
24 

148
132

38
115

81
—

14
—

397
417

1  “Other” for Brian Mattingley reflects reimbursement of expenses connected with his role.
2 Ron McMillan was appointed as Senior Independent Director on 9 May 2016, and in that capacity his director fee was increased from GBP 85,000 to GBP 105,000. Mr. McMillan 

is also the Chairman of the Audit Committee and in that capacity received an additional GBP 10,000 Committee Chairmanship fee as from 1 January 2017.

3 Amos Pickel stepped down as a Non-Executive Director on 9 May 2017.
4 Zvika Zivlin was appointed as a Non-Executive Director on 9 May 2017 and was paid the pro-rata portion of his annual fee of GBP 85,000. Mr. Zivlin was also appointed 
Chairman of the Remuneration and Nominations Committees as from 12 July 2017, and in that capacity received the pro-rata portion of the GBP 10,000 Committee 
Chairmanship fee.

5 Anne de Kerckhove was appointed as a Non-Executive Director on 28 November 2017 and was paid the pro-rata portion of her annual fee of GBP 85,000.

Annual bonus payments in respect of 2017 performance
As detailed in the Remuneration Policy, each Executive Director participates in the annual bonus plan, under which performance 
is measured over a single financial year. 

The annual bonus opportunity was 150% of base salary and the bonus was determined by reference to challenging like-for-like 
Adjusted EBITDA performance conditions.

EBITDA performance
The extent to which the EBITDA performance conditions in respect of 2017 performance were achieved is as follows: 

Performance Measures 

Like-for-like Adjusted EBITDA  
growth per annum 

Threshold 
(25% pay-out) 

Target 

Actual
(50% pay-out)  (100% pay-out)  performance 

Max 

Bonus awarded

5% 

12.5% 

20% 

21.1% 

150% of salary

Itai Frieberger – ILS 4,770,000, of 
which ILS 3,180,000 is paid in 
 cash and an amount equal to 
 ILS 1,590,000 is deferred 
into shares under the DSBP.

Aviad Kobrine – GBP 655,500, of 
which GBP 437,000 is paid 
 in cash and an amount equal to 
GBP 218,500 is deferred into 
shares under the DSBP.

Insofar as Adjusted EBITDA for the year is not above the level specified in the budget, no bonus would have been payable; 
however, this hurdle was achieved in 2017. 

To enable a like-for-like comparison with the prior year and to be comparable with the basis on which the growth targets were 
original set, EBITDA growth is adjusted to take into account of:
•  the Group’s withdrawal from any markets during the year, to provide an assessment of the underlying performance of the core 

business;

•  any new gaming taxes introduced during the year that were not in force or anticipated at the start of the year when the 

targets were set; and

•  movements in foreign exchange rates from budgeted rates (like-for-like Adjusted EBITDA growth is calculated on constant 

currency basis).

70

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
CORPORATE.888.COM

EBITDA performance continued
Taking into account the underlying financial and operational performance of the business during the year, including the 
significant resources devoted by the senior management team in assessing and delivering improvements to 888’s responsible 
gaming tools, processes and technology, the Committee considered that the overall bonus out-turn was reflective of the strong 
performance of the Company and the management team over the year and that the pay-out levels were appropriate.

As noted on pages 68 to 69, the proportion of bonus awarded in excess of 100% of salary, will be deferred in shares under 
the Deferred Share Bonus plan. The deferred shares vest in equal tranches after one, two and three years. No further performance 
conditions apply to the release of the deferred shares.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

Long-term incentive awards with performance periods ending in the year ended 31 December 2017
888 All Employee Share Plan
The 2015 All Employee Share Plan awards are due to vest in 2018. The tables below set out the achievement against the 
performance conditions attached to the award, resulting in aggregate vesting of 100%, and the actual number of awards 
vesting (with their estimated value).

TSR1 

Like-for-like EPS growth3

Performance level 

Performance required 

% vesting 

Performance required 

% vesting

Below threshold 
Threshold 
Stretch or above 

Actual achieved 

Below median 
Median = 33% 
33% (i.e. 10% p.a.)  

above median = 70.5%
138% 

0% 
25% 
100% 

100% 

Below 15.76%2 
15.76%2 
72.8% or above2 

82% 

0%
25%
100% 

100%

1  Relative to a comparator group of five gaming companies – bwin.party digital entertainment plc (now GVC Holdings plc – see below), Sportech plc, Ladbrokes plc (now 
Ladbrokes Coral Group plc – see below), Playtech plc, and Paddy Power plc (now Paddy Power Betfair plc). On 1 February 2016, the acquisition of bwin.party by GVC 
Holdings plc was completed. As of such date, bwin.party was delisted and therefore peer group data reflects the share price of GVC Holdings plc from 2 February 2016. 
In addition, during 2016, Ladbrokes plc acquired Gala Coral and changed its listing to Ladbrokes Coral Group plc (Ladbrokes Coral Group plc was then acquired by GVC 
Holdings plc in December 2017); and Paddy Power plc acquired Betfair plc and changed its listing to Paddy Power Betfair plc. Playtech Ltd listed on 2 July 2012 and is 
referred to as Playtech plc.

2 15.76% aggregate EPS growth is the equivalent of 5% EPS growth compounded annually. 72.8% aggregate EPS growth is the equivalent of 20% EPS growth compounded 

annually.

3 Like-for-like EPS growth is calculated as the growth in adjusted EPS between 2014 (the base year) and 2017 (the final year of the performance period). To ensure that the 
comparison is made on a like-for-like basis, adjustments have been made to exclude the impact of the Group’s withdrawal from certain markets and new gaming duties 
and taxes introduced during the period. 

Details of the expected level of vesting for each Director in respect of awards granted under the 2015 All Employee Share Plan, 
based on the above, are shown in the table below:

Executive 

Itai Frieberger 

Aviad Kobrine 

Number of  
awards  
at grant 

2,500,0003 
249,424 
245,201 

Number of 
awards 
to lapse 

0 
0 
0 

Number of 
awards 
to vest 

2,500,000 
249,424 
245,201 

Dividend 
accrual 
on vested 
awards 
value2 
US$ 

0 
0 
0 

Value of
awards
including
Dividend
Accrual1
US$ 

8,518,864
849,924
835,534

1  The value of the vested shares is based on the share price on the date of vesting, being $3.41 market value (based on the exchange rate of 1.35) according to the last 

three months of 2017.

2 Dividends accrue on awards at the date of a dividend payment and upon exercise the cash value of the accrued dividends is paid to the employees.
3 Shares awarded to Itai Frieberger prior to his appointment as a director of the Company.

71

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Long-term incentive awards with performance periods ending in the year ended 31 December 2017
888 All Employee Share Plan
The 2014 All Employee Share Plan awards vested in full in March 2017. The tables below set out the achievement against the 
performance conditions attached to the award, resulting in aggregate vesting of 100%, and the actual number and value of 
awards vested.

Performance level 

Performance required 

% vesting 

Performance required 

% vesting

TSR 

Like-for-like EPS growth

Below threshold 
Threshold 
Stretch or above 

Actual achieved 

Below median 
Median = 30% 
33% (i.e. 10% p.a.)  

above median = 43.9%
50% 

0% 
25% 
100% 

100% 

Below 15.76% 
15.76% 
72.8% or above 

89% 

Details of the level of vesting for each Director, based on the above, are shown in the table below:

Executive 

Itai Frieberger 
Aviad Kobrine 

Number of  
awards  
at grant 

310,697 
248,845 

Number of 
awards 
to lapse 

0 
0 

Number of 
awards 
to vest 

310,697 
248,845 

Dividend 
accrual 
on vested 
awards 
value1 
US$ 

60,897 
48,774 

0%
25%
100% 

100%

Value of
awards
including
Dividend
Accrual2
US$ 

1,104,432
884,567

1  Dividends accrue on awards at the date of a dividend payment and upon exercise the cash value of the accrued dividends is paid to the employee on the number of 

vested awards.

2 The value of the vested shares is based on the share price on the date of vesting (28 March 2017), being $3.36 (based on the exchange rate of 1.242).

Scheme interests awarded during the year
The table below sets out the grants under the 888 Holdings plc Long-Term Incentive Plan 2015 and the Deferred Share Bonus 
Plan in 2017. 

Executive 

Award type 

Grant date 

Number of 
awards 
granted  

Face value 
of awards 
granted1 

Face value 
of awards  
as % salary 

% vesting
at threshold
performance

Itai Frieberger 
Itai Frieberger 
Aviad Kobrine 
Aviad Kobrine 

LTIP 
DSBP 
LTIP 
DSBP 

7 April 2017 
28 June 2017 
7 April 2017 
28 June 2017 

515,3342  
130,9143 
240,1102 
80,7773 

US$1,740,429  
US$373,112  
US$810,920  
US$230,219  

200% 
N/A 
150% 
N/A 

25%
N/A
25%
N/A

1  Face value was calculated using share price on the date of grant, which was £2.73 (7 April 2017) and £2.203 (28 June 2017). The awards to Itai Frieberger on both  
7 April 2017 and 28 June 2017 were awards of Ordinary Shares, whilst the awards to Aviad Kobrine on both 7 April 2017 and 28 June 2017 were Nil Cost Options. 

2 These awards are due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2019. 50% of an award is subject 
to an EPS performance condition requiring annual like-for-like adjusted EPS growth of between 5% and 20% p.a., and 50% is subject to a TSR performance condition 
versus a peer group comprised of GVC Holdings plc, Ladbrokes Coral Group plc (acquired by GVC Holdings plc in December 2017), Playtech plc, Paddy Power Betfair plc 
and William Hill plc (25% of the TSR awards vest for median performance with full vesting achieved for out-performance the median by 10% p.a.).

3 Granted on 28 June 2017 by way of deferral of the excess portion of the 2016 annual bonus into shares in accordance with the Company’s Remuneration Policy and 
pursuant to the Company’s Deferred Bonus Share Plan, and vesting in equal tranches over one, two and three years. No further performance conditions apply to the 
vesting of the awards however clawback provisions may apply in certain circumstances.

Loss of office payments
In 2017, no loss of office payments were made to Executive Directors, and no payments were made to past Executive Directors.

Details of all outstanding share awards
In addition to awards made during the 2017 financial year, the table below sets out details of all outstanding share based awards 
held by Directors.

72

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

Directors’ shareholdings and share interests
A policy for formal shareholding guidelines was introduced with effect from 1 January 2016, requiring the Executive Directors  
to build and maintain a shareholding in 888 worth two-times their annual salary as set out in the Remuneration Policy.

Details of the Directors’ interests in shares as at 31 December 2017 (or in the case of former Directors, the date on which they 
retired from the Board) are shown in the table below. There were no changes in the Directors’ interests in shares between  
31 December 2017 and the date of this Report.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

Number of Ordinary Shares

At 31 December 2017

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

Unvested 
  shares with 

Unvested 
shares 
without 

Unvested 
options 
with 

Unvested 
options 
without 

Vested 
Legally  performance  performance  performance  performance  unexercised 
owned 

 conditions1 

conditions1 

conditions 

conditions 

options1,2 

%
  achievement
against
  shareholding
 guideline3

Total 

1,210,725 
— 
142,857 
100,000 
— 
— 
— 

3,807,484 
— 
— 
— 
— 
— 
— 

1,250,000 
— 
— 
— 
— 
— 
— 

— 
801,349 
— 
— 
— 
— 
— 

— 
81,301 
— 
— 
— 
— 
— 

0 
3,011,728 
— 
— 
— 
— 
— 

6,268,209 
3,894,378 
142,857 
100,000 
— 
— 
— 

502%
1024%
N/A
N/A
N/A
N/A
N/A

Director3 

Itai Frieberger  
Aviad Kobrine  
Brian Mattingley 
Amos Pickel 
Ron McMillan 
Zvika Zivlin 
Anne de Kerckhove 

1  Nil Cost Options.
2 The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include legally 

owned shares and fully vested but unexercised nil-cost options (valued on a net of tax basis). Achievement against the guideline holding is calculated using the share 
price at 31 December 2017.

3 Includes Closely Associated Persons in accordance with the EU Market Abuse Regulation.

No Director was materially interested during the year in any contract which was significant in relation to the business of 888. 

Performance graph 
The following graph shows 888’s performance, measured by TSR, compared with the performance of the FTSE 250 Index.  
The Directors consider that the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member of this 
index for a significant period of the time covered by the chart.

Value of £100 Sterling in 888 1/1/2009 - 31/12/2017 v. FTSE 250
450.0

400.0

350.0

300.0

250.0

200.0

150.0

100.0

50.0

0.0

2009

2010

2011

2012

2013

2014

2015

2016

2017

FTSE 250

888 Div reinvest

73

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Total remuneration history for CEO
The table below sets out the total single figure remuneration for the CEOs over the last nine years with the annual bonus paid  
as a percentage of the maximum and the percentage of long-term share awards vesting in the year. 

2009 

2010  

20111 

20122 

2013 

2014 

20153,4 

20165 

2017

Total remuneration (US$ 000) 
Annual bonus (%) 
LTI vesting (%) 

1,168 
100% 
68% 

958 
100% 
0% 

3,783 
100% 
100% 

1,060 
100% 
0% 

1,275 
100% 
0% 

1,331 
100% 
0% 

5,415 
100% 
59% 

1,855 
100% 
N/A 

2,584
100%
N/A

1  Gigi Levy was the CEO of 888 from 2009 to 30 April 2011. There was no CEO from 1 May 2011 to 26 March 2012.
2 Brian Mattingley was CEO from 27 March 2012 to 13 May 2015.
3 Brian Mattingley’s total remuneration in 2015 included a phantom award granted to him on 27 March 2012 and which vested on 27 March 2015.
4 Figures in 2015 reflect Brian Mattingley’s tenure as CEO until 13 May 2015. There was no CEO from 14 May 2015 to 1 March 2016.
5 Itai Frieberger was appointed as Chief Executive Officer on 2 March 2016. Figures reflect the period during which Itai Frieberger served as Chief Executive Officer and do 

not include LTIP awards granted during the period prior to his appointment as Chief Executive Officer.

Percentage change in CEO remuneration compared to the average for other employees
The following table sets out the percentage change in salary, taxable benefits and annual bonus from financial year 2016  
to financial year 2017, for both the CEO and employees of the Group taken as a whole. Exchange rates were normalised  
for 2017 in order to neutralise foreign exchange effects.

Salary3 
Taxable benefits4 
Annual bonus5 

CEO1 

Employees2

5% 
9% 
5% 

2%
0%
-4%

1  Itai Frieberger was appointed as Chief Executive Officer on 2 March 2016. Figures for 2016 used in the percentage change comparison above were annualised.
2 Employee numbers were calculated on a per average head count basis.
3 The salary figure includes base salary together with other payments made to the employees (e.g. sick pay, vacation pay), but excluding discretionary bonuses.
4 The benefits figure includes benefits granted to employees which are not part of salary (e.g. medical insurance, meals, further education funds). Pension amounts are not 

included in benefits. Increase in CEO taxable benefits in 2017 related to specific contractual expense obligations.

5 The annual bonus figure solely includes bonuses, which are based on an estimation by the Company based on the bonus accrual, since bonuses are generally paid  

to Group employees in April in respect of the previous financial year.

Relative importance of spend on pay
The following graph sets out the actual expenditure by 888 in financial years 2016 and 2017 on items that were the most 
significant outgoings for 888 in the last financial year, including on remuneration to Group employees. 

s
n
o

i
l
l
i

m
$
S
U

170

-4%

163

+4%

113

108

+73%

137

+24%

70

57

80

180

160

140

120

100

80

60

40

20

0

Employee pay & benefits*

Selling and 
marketing expenses

Dividends

Tax**

■  2016     ■  2017

*  Employee pay & benefits is calculated in accordance with note 6 of the financial statements, and includes Share benefit charges of US$8.5 million (2016: US$6.7 million).
** Includes Exceptional charges of US$45.3 million in respect of potential past VAT in Germany (2016: US$3.0 million in respect of respect of gaming taxes relating to 

activity in prior years in Switzerland and Belgium).

74

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
CORPORATE.888.COM

Relative importance of spend on pay continued
The comparables chosen were the following:

•  The employee pay figure includes employee benefits in accordance with the financial statements (including both staff costs 

and share benefit charges). 

•  Sales and marketing expenses – this reflects the amount invested in development of the future revenue stream of 888 driven 

by customer acquisition.

•  Dividends – this reflects amounts distributed to shareholders.
•  Taxes and duties – this is a necessary cost of doing business in a regulated business environment.

Committee members, attendees and advice
The Remuneration Committee consists solely of Non-Executive Directors, currently Zvika Zivlin (Chair), Ron McMillan and Anne 
de Kerckhove. Details of attendances at Committee meetings are contained in the statement on Corporate Governance on page 
57. The Chairman and Company Secretary attend meetings by invitation.

The Remuneration Committee’s remit includes such matters as:

•  Determining and agreeing with the Board the Remuneration Policy with regard to 888’s Chairman, Chief Executive Officer, 

Chief Financial Officer and other members of the executive management; 

•  Regularly reviewing the ongoing appropriateness and relevance of 888’s Remuneration Policy, including ensuring that any 

payments made in respect of any remuneration package are permitted under the latest shareholder approved Remuneration 
Policy and that they reward fairly and responsibly, with a clear link to corporate and individual performance, having regard to 
statutory and regulatory requirements;

•  Setting and monitoring performance criteria for bonus arrangements operated by 888 ensuring that they represent achievable 
and motivating rewards for appropriate levels of performance and, where appropriate, are justifiable taking into account 888’s 
and Group’s overall performance and the corresponding return on shareholders’ investment in the same period, whilst also 
supporting 888’s risk management strategy;

•  Recommending to the Board the policy for and scope of pension arrangements for the Executive Directors; and 
•  In relation to 888’s share option and share based award schemes, approving the introduction of any new incentive schemes 

which Executive Directors participate in, approving award grants to Executive Directors, setting or recommending and 
monitoring vesting criteria and performance conditions which are appropriate in terms of 888’s performance and return  
on shareholders’ investment over the same period.

•  Regularly reviewing and considering all relevant legal and regulatory requirements, the provisions and recommendations  

of the UK Corporate Governance Code and associated guidance, and obtaining up-to-date information about remuneration 
trends in other companies and market conditions on remuneration. 

The formal terms of reference of the Remuneration Committee are available on 888’s corporate website, corporate.888.com.

Remuneration Committee adviser
The Remuneration Committee is advised by New Bridge Street, a trading name of Aon Hewitt, being a subsidiary of Aon plc. 
New Bridge Street was appointed by the Remuneration Committee in 2007 in light of professional advice received by the Board. 
New Bridge Street has discussions with the Remuneration Committee Chairman regularly on Committee process and topics 
which are of particular relevance to 888. 

The primary role of New Bridge Street is to provide independent and objective advice and support to the Committee’s Chair 
and members in relation to matters concerning remuneration, including market statistics and comparisons in order to inform 
Remuneration Committee discussions. New Bridge Street attends the annual Board review and provides constructive challenge 
to Remuneration Committee decisions. In order to manage any possible conflict of interest, New Bridge Street operates as a 
distinct business within the Aon Group and there is a robust separation between the business activities and management of New 
Bridge Street and all other parts of Aon Hewitt and the wider Aon Group. The Committee undertakes due diligence periodically 
to ensure that New Bridge Street remains independent and is satisfied that the advice that it receives from New Bridge Street 
is objective and independent. New Bridge Street is also a signatory to the Remuneration Consultants Group Code of Conduct 
which sets out guidelines for managing conflicts of interest, and has confirmed to the Committee its compliance with the 
Remuneration Consultants Group Code. 

The total fees paid to New Bridge Street in respect of its services to the Committee for the year ending 31 December 2017 were 
£20,715 (2016 – £11,730). Fees are charged on a ‘time spent’ basis, and the Board considers that the fees paid to New Bridge 
Street are competitive. 

75

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT
continued

Engagement with shareholders
Details of votes cast for and against the resolution to approve last year’s Remuneration Report (other than that part containing 
the Remuneration Policy), are shown below.

Advisory vote to approve 
Annual Report on Remuneration 
(at 2017 Annual General Meeting) 

Advisory vote to approve 
Remuneration Policy 
(at 2016 Annual General Meeting)

Total number  
of votes 

271,559,788 
12,355 
3,359 

% of votes cast 

100.00% 
0.00% 

Total number
of votes 

278,617,899 
15,900,728 
37,443 

% of votes cast

94.60%
5.40%

For  
Against 
Vote Withheld 

Approved by the Board of Directors and signed on behalf of the Board:

Zvika Zivlin
Chairman of the Remuneration Committee 
20 March 2018

76

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

AUDIT COMMITTEE REPORT

LETTER TO SHAREHOLDERS

Dear Shareholders,

The Audit Committee exercises oversight of 888’s financial reporting policies, monitors the integrity of the financial statements 
and considers the significant financial and accounting estimates and judgements applied in preparing the financial statements.  
It also ensures that disclosures in the financial statements are appropriate and obtains from the external auditor an independent 
view of the key disclosure issues and risks. The Committee has reviewed the narrative contained in this Annual Report and 
considers that sufficient information has been provided to give shareholders a fair, balanced and understandable account  
of the Company’s business.

To achieve its objectives, the Committee works closely with the Board and Group management to ensure that all significant risks 
are considered on an ongoing basis, and that all communications with shareholders are properly considered.

A key responsibility of the Committee is to review the scope, nature and effectiveness of internal and external audits.

Internal audit work is conducted by Deloitte and the scope of their work is agreed with both management and the Audit 
Committee. The Committee also monitors and reviews the key aspects of 888’s external audit, which is conducted by EY.

In relation to risks and controls, the Committee ensures that these have been identified and that appropriate responsibilities  
and accountabilities have been set.

Amongst other things, during the year the Committee considered:

•  The complex legal and regulatory environment in which 888 operates, together with changes in laws and regulations which 

may impact 888’s business, sector and market.

•  888’s exposure to corporation tax, VAT and gaming duties in various jurisdictions.
•  The carrying value of goodwill and other intangible assets and related disclosures in the financial statements.
•  The adequacy of 888’s IT systems and controls.
•  The adequacy of the systems and controls on which management relies.
•  The Board’s assessment of risk and the risk register prepared by management.
•  The Viability Statement and going concern statement prepared by management. 
•  888’s anti-bribery obligations.
•  888’s anti-money laundering obligations.
•  Control and reporting issues relating to items identified in the UKGC licence review and ongoing engagement with  

regulatory bodies.

•  Updates regarding the Company’s preparation for GDPR implementation in 2018.

Further information on the Committee’s responsibilities and the manner in which they are discharged is set out below  
and is available on 888’s corporate website: corporate.888.com. 

Going forward, I shall ensure that the Committee continues to acknowledge and embrace its role of protecting the interests  
of shareholders as regards the integrity of published financial information and the effectiveness of audit.

I shall also be available at the Annual General Meeting on 9 May 2018 to answer any questions and would like to thank my 
colleague on the Committee for his help and support.

Sincerely,

Ron McMillan
Chairman of the Audit Committee
20 March 2018 

77

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
AUDIT COMMITTEE REPORT
continued

Committee composition
The Committee comprises three members, Senior Independent 
Director Ron McMillan (Chair), Independent Non-Executive 
Director Zvika Zivlin and Independent Non-Executive Director 
Anne de Kerckhove. Mr. Zivlin was appointed to the Board in 
March 2017 and Ms. de Kerckhove was appointed to the Board 
in November 2017.

Two members constitute a quorum. The Committee requires 
the inclusion of at least one financially qualified member with 
recent and relevant financial experience. The Committee’s 
Chairman fulfils that requirement. The Committee as a whole 
is expected to have competence relevant to the online gaming 
sector and all members of the Committee are expected to have 
an understanding of financial reporting, 888’s internal control 
environment, relevant corporate legislation, the functions of 
internal and external audit and the regulatory and compliance 
framework of the business. Mr. Zivlin has extensive business 
and industry experience through his various roles, Mr. McMillan 
has served in the past as the auditor of betting and gaming 
companies and Ms. de Kerckhove has extensive entrepreneurial 
and business experience as the founder of several business 
ventures. Details of meetings of the Audit Committee are set 
out in the Corporate Governance Report on page 57. 

The timing of Audit Committee meetings is set to 
accommodate the dates of release of financial information at 
the half year and full year-ends and the approval of scope and 
outputs from work programmes executed by the internal and 
external auditors.

In addition to scheduled meetings, the Chairman of the 
Committee met with the Chief Financial Officer and the 
internal and external auditors on a number of occasions. 
Although not members of the Committee, the Chairman,  
Chief Executive Officer and Chief Financial Officer normally 
attend meetings together with representatives from the 
internal and external auditors.

Responsibilities
The Committee is responsible for:

•  Monitoring the integrity of 888’s financial statements and 

reviewing significant financial judgements and estimates in 
advance of these being considered by the Board;

•  Reviewing internal financial controls and management’s 

response to required corrective actions identified in both 
internal and external audit reports;

•  Monitoring and reviewing the role and effectiveness of the 
internal audit function, including activities and resources;

•  Overseeing the role and effectiveness of the external 

auditors, reviewing and monitoring their objectivity and 
independence and agreeing the scope of work and fees 
for audit and non-audit services; and

•  Assisting the Board in its consideration of relevant risk 
factors and determining appropriate mitigation actions.

Activities
The key matters discussed by the Committee during the 
year included the following:

Legal and regulatory environment 
888 operates within an increasingly regulated marketplace 
and is challenged by regulatory requirements across all 
areas of its business. This creates risk for the Company as 
non-compliance can lead to financial penalties, reputational 
damage and the loss of licences to operate. Details of the 
UKGC licence review referred to on page 18, and of actions 
taken by the Company to enhance its responsible gaming and 
other protections, are set out in the CEO’s Strategic Report 
on page 08 and in the Corporate Responsibility Report on 
page 32. As part of this process, the Audit Committee received 
frequent updates from management and discussed the course 
of action in response to the UKGC licence review process and 
its conclusion. The Company manages its regulatory risk with 
input from its legal advisors in order to operate its business in 
compliance with relevant regulatory requirements. During 2017, 
in connection with the UKGC licence review, the Company 
commissioned a special report from its internal auditor, 
Deloitte, as well as a special independent external audit report, 
with respect to self-exclusion matters, in addition to having 
extensive discussion by the Audit Committee in conjunction 
with management as to a significant stepping up of the control 
environment to manage compliance, Anti-Money Laundering, 
responsible gaming and customer protection as well as 
self-exclusion risk, with greater reporting and investment of 
resource. The Company works with its lawyers to produce 
regular updates so that the Board and Audit Committee 
understand what is happening in the regulatory landscape.

During 2017, the Audit Committee received a detailed 
regulatory briefing from the Company’s lawyers and 
reviewed updates on the management of regulatory risk 
from management, as well as reviewing the status of litigation 
involving 888 and the accounting for 888’s obligations in the 
financial statements.

Taxation 
The Board oversees and sets the Company’s tax strategy and 
evaluates tax risk. In undertaking this task the Company uses 
its legal and tax advisors. During the year, the Company’s 
legal advisors have kept the Audit Committee apprised of 
both existing and emerging tax risks and, where appropriate, 
these have been elevated to the Board for consideration in 
conjunction with 888’s commercial strategy.

In 2017, the Board and Audit Committee again received a 
detailed tax briefing from the Company’s lawyers regarding 
direct and indirect tax obligations to which the Group may 
be exposed. The Committee noted that the Group registered 
for taxes in relevant jurisdictions in order to ensure timely 
reporting and payment on the correct basis, whilst reserving 
its position concerning contesting possible existence of a 
liability in appropriate cases. Some uncertainty remains as to 
whether VAT is due in respect of certain services provided 
by 888 to customers in some jurisdictions. Historically, on the 
basis of legal advice received, the Board considered that cash 
outflow in respect of VAT on services rendered to customers  
in Germany was not probable. During 2017, in response  
to an inquiry from the tax authorities in Germany about 
services provided prior to 2015, the Group provided 
information in order to fulfil its statutory assistance and 
information obligations, to enable the appropriate tax 
authorities to form their own view regarding the likelihood  
of a VAT liability. The Group obtained a thorough legal 
assessment and considered the tax position in respect  

78

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

The Company is proactive in ensuring that corporate and 
operational risks are identified, assessed and managed by 
identifying suitable controls. A corporate risk register is 
maintained which details:

1.  The risks and impact they may have;

2. Actions to mitigate risks;

3. Risk scores to highlight the likelihood and implications 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

of occurrence;

4. The owners of risks; and

5. Target dates for actions to mitigate.

A description of the principal risks is set out on pages 18 to 23.

The Board has confirmed that it has carried out a robust 
assessment of the principal risks facing 888, including those 
which threaten its business model, future performance, 
solvency or liquidity. 

In addition to the matters described above, the work of the 
Committee during the year included:

•  Reviewing the draft Interim and Annual Reports and 

considering:
1.  The accounting principles, policies and practices adopted 
and the adequacy of related disclosures in the reports;

2. The significant accounting issues, estimates and 

judgements of management in relation to financial 
reporting;

3. Whether any significant adjustments were required arising 

from the audit; 

4. Compliance with statutory tax obligations and the 

Company’s tax policy;

I

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

’

I

F
N
A
N
C
A
L

I

5. Whether the information set out in the Strategic Report 

was balanced, comprehensive, clear and concise 
and covered both positive and negative aspects of 
performance; and

6. Whether the use of “alternative performance measures” 

S
T
A
T
E
M
E
N
T
S

obscured IFRS measures.

•  Meeting with internal and external auditors, both with  

and in the absence of the Executive Directors.

•  Overseeing the management of the Company’s whistle-

blowing procedures which contain procedures  
for the Committee to receive, in confidence, complaints  
and notifications on all operational matters.

•  Reporting to the Board on how it has discharged  

its responsibilities.

•  Making recommendations to the Board in respect of its 

findings in respect of all of the above matters.

•  Reviewing the going concern position of 888 and the 

Viability Statement set out on page 44.

The Board considers that the processes undertaken by the 
Audit Committee continue to be appropriately robust and 
effective and in compliance with the guidance issued by the 
Financial Reporting Council. Other than as arising from the 
UKGC licence review and as more fully described on page 
18, during the year, the Board has not been advised by the 
Audit Committee of, nor identified itself, any failings, frauds or 
weaknesses in internal control which it has determined to be 
material in the context of the financial statements.

79

of each service supplied and, given the uncertain legal 
position, has taken a cautious approach by recording a 
provision of US$45.3 million (39.6 million Euro) in the 2017 
consolidated income statement (2016: $nil) in respect  
of some of these services, based on its estimate of  
probable amounts due.

For further information, see notes 8 and 26 to the  
financial statements.

Goodwill and intangible assets 
As set out in note 11 to the consolidated financial  
statements, 888 has significant goodwill and other intangible 
assets relating to the acquisitions of businesses and the 
development of gaming platforms and software. 

The Audit Committee reviewed the cash flow forecasts 
supporting the carrying value of goodwill and other intangible 
assets including the key assumptions and estimates as well 
as the impact of the recent regulatory developments on the 
business, and satisfied itself that no impairments were required 
in relation to carrying values. In addition, the appropriateness 
of the capitalisation of costs relating to the development 
of gaming platforms and software was reviewed in light of 
reports received from management and the external auditor. 

Other accounting matters
As referred to in the external audit report on page 81, revenue 
recognition and the capitalisation of development costs are 
areas of material risk in relation to the preparation of the 
financial statements. The Committee has considered the 
Group’s accounting policies in these areas and the internal 
controls which are in place, together with the outputs of 
work performed by the external auditors, and has concluded 
that the Group’s recognition of income and capitalisation of 
development costs is appropriate. 

IT systems
888’s IT systems are complex and predominantly developed  
in-house. The success of the business relies on the 
development of IT platforms which are innovative and 
appealing to customers. In addition, the integrity and  
security of the IT systems are vital from a commercial 
standpoint as well as to ensuring a robust control environment.

During the year, the Audit Committee has reviewed reports 
from management on data security and disaster recovery 
planning as well as reviewing the steps taken in connection 
with the UKGC licence review which are detailed on pages 08 
and 32.

Internal controls and risk management
The Board has overall responsibility for ensuring that  
the Company maintains a sound system of internal control. 
There are inherent limitations in any system of internal control 
and no system can provide absolute assurance against material 
misstatements, loss or failure. Equally, no system can guarantee 
elimination of the risk of failure to meet the objectives 
of the business. Against this background, the Committee 
has continued to help the Board develop and maintain an 
approach to risk management which incorporates risk appetite 
and tolerance, the framework within which risk is managed  
and the responsibility and procedures pertaining to application 
of the policy.

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
AUDIT COMMITTEE REPORT
continued

The Committee believes that appropriate internal controls 
are in place through the Group, that 888 has a well-defined 
organisational structure with clear lines of responsibility and a 
comprehensive financial reporting system. The Committee also 
believes that the Company complies with the FRC Guidance on 
Risk Management, Internal Control and Related Financial and 
Business Reporting.

Performance of Audit Committee
The Audit Committee’s performance was evaluated as part  
of the Board evaluation carried out during 2017, as detailed  
on page 58.

Internal auditors
The Company’s internal audit function is outsourced to 
Deloitte. The Audit Committee reviewed and modified the 
internal audit plan in accordance with the principal risks 
to 888’s business as set out in the Risk Register. It has also 
reviewed reports from Deloitte in relation to all internal audit 
work carried out during the year and monitored response and 
follow up by management to internal audit findings. In the 
past three years, the internal auditors have reviewed various 
aspects of 888’s customer services and business operations, 
finance, B2B and B2C activities, product technologies, human 
resources and regulation. In 2017, Deloitte issued reports on 
customer credits, payroll in various locations, access controls, 
the management of regulatory audits, regulatory compliance 
reviews including a specific report on self-exclusion matters, 
implementation review of Board resolutions, implementation 
review of internal audit recommendations generally and 
specifically regarding fraud and risk management, and 
review of internal audit plan. Whilst no critical issues were 
identified by Deloitte, a number of matters were identified 
which required modifications to procedures and improved 
controls which either have been or are being implemented 
by management. This includes specifically the findings of the 
special independent external audit report of self-exclusion 
matters commissioned by the Board and the recommendations 
of which were accepted in full by management and have been 
or are being implemented. The Committee has evaluated the 
performance of Deloitte and has concluded that they provide 
constructive challenge and consistently demonstrate a realistic 
and commercial view of the business.

External auditors
EY has been the Company’s external auditor since their 
appointment in 2014. The partners responsible for the external 
audit are Jose Julio Pisharello, a partner in EY’s Gibraltar 
office, and Cameron Cartmell, a partner in EY’s London 
office. Jose Julio and Cameron have been responsible for the 
audit since EY was appointed. The Committee has reviewed 
the performance of EY, a process which involved all Board 
members and senior members of 888’s finance function. The 
conclusions reached were that EY continued to perform the 
external audit in a very professional and efficient manner, and 
it was therefore the Committee’s recommendation that the 
reappointment of EY be put to shareholders at the Annual 
General Meeting to be held on 9 May 2018. If reappointed, EY 
will hold office until the conclusion of the next Annual General 
Meeting at which accounts are laid. Given EY’s short tenure 
to date, the Board has no present plans to consider an audit 
tender process. The Committee notes and confirms compliance 
with the other provisions of the Competition & Markets 
Authority Order 2014 in respect of statutory audit services for 
large companies.

The Committee reviewed the reports prepared by the external 
auditors (EY) on key audit findings and any significant 
deficiencies in the financial control environment, as well as 
the recommendations made by EY to improve processes and 
controls together with management’s responses to those 
recommendations. Other than as a consequence of the UKGC 
licence review, EY did not highlight any material internal 
control weaknesses and management has committed to 
making appropriate changes to controls in areas highlighted 
by EY. 

Non-audit work
The Audit Committee remains mindful of the attitude 
investors have to the auditors performing non-audit services. 
The Committee monitors the appointment of the auditors for 
any non-audit work involving fees above US$0.1 million, with 
a view to ensuring that non-audit work does not compromise 
the Company’s auditors objectiveness and independence. 
From 2016, the Committee has committed to ensuring that 
fees for non-audit services performed by the auditors will not 
exceed 70% of aggregate audit fees measured over a three 
year period.

In 2017, the external auditors carried out non-audit work for 
888 involving fees in the aggregate amount of US$0.1 million 
(2016: US$0.3 million). The non-audit work carried out in 
2017 primarily comprised verification of data provided by 
the Company to third parties.

80

GOVERNANCE & DIRECTORS’ REPORT888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

INDEPENDENT AUDITORS’ REPORT
to the members of 888 Holdings plc

OPINION ON FINANCIAL STATEMENTS

In our opinion:
•  888 Holdings plc’s group financial statements and parent company financial statements (the “financial statements”) give a true 
and fair view of the state of the group’s and of the parent company’s affairs as at 31 December 2017 and of the group’s profit for 
the year then ended;

•  the group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(‘IFRSs’) as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European 

Union as applied in accordance with the provisions of the Gibraltar Companies Act 2014; and

•  the financial statements have been prepared in accordance with the requirements of the Gibraltar Companies Act 2014, and, 

as regards the group financial statements, Article 4 of the IAS Regulation.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

We have audited the financial statements of 888 Holdings plc which comprise:

Group

Parent company

Consolidated balance sheet as at 31 December 2017

Balance sheet as at 31 December 2017

Consolidated income statement for the year then ended

Statement of changes in equity for the year then ended

Consolidated statement of comprehensive income for the year 
then ended

Statement of cash flows for the year then ended 

Consolidated statement of changes in equity for the year 
then ended

Related notes 1 to 10 to the financial statements including 
a summary of significant accounting policies

Consolidated statement of cash flows for the year then ended

Related notes 1 to 26 to the financial statements, including a 
summary of significant accounting policies

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting 
Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied in 
accordance with the provisions of the Gibraltar Companies Act 2014.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (ISAs) and applicable law. Our responsibilities 
under those standards are further described in the Auditors’ responsibilities for the audit of the financial statements section of our 
report below. We are independent of the group and parent company in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Use of our report
This report is made solely to the company’s members, as a body, in accordance with the Gibraltar Companies Act 2014 and our 
engagement letter dated 23 January 2018. Our audit work has been undertaken so that we might state to the company’s members 
those matters we are required to state to them in an auditors’ report and for no other purpose. To the fullest extent permitted by 
law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

81

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT
continued

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs require us to 
report to you whether we have anything material to add or draw attention to:

•  the disclosures in the annual report set out on page 19 that describe the principal risks and explain how they are being managed 

or mitigated;

•  the directors’ confirmation set out on page 18 in the annual report that they have carried out a robust assessment of the principal 

risks facing the entity, including those that would threaten its business model, future performance, solvency or liquidity;

•  the directors’ statement set out on page 60 in the financial statements about whether they considered it appropriate to adopt 
the going concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s 
ability to continue to do so over a period of at least twelve months from the date of approval of the financial statements;

•  whether the directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 

9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or 

•  the directors’ explanation set out on page 44 in the annual report as to how they have assessed the prospects of the entity, over 
what period they have done so and why they consider that period to be appropriate, and their statement as to whether they 
have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

Overview of our audit approach

Key audit matters

•  Regulatory and legal risks
•  Taxation (Income taxes) 
•  Revenue recognition 
•  Capitalisation of development costs 

Audit scope

•  We performed an audit of the complete financial information of two components, one being 

a subsidiary in Israel and the other being the remainder of the group.

•  The components where we performed full or specific audit procedures accounted for the 
entirety of Profit before tax adjusted for exceptional charger, Revenue and Total assets.

Materiality

•  Overall group materiality of $3.4m which represents 5% of profit before tax adjusted for 

Exceptional charges.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion 
on these matters.

82

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017RISK

OUR RESPONSE TO THE RISK

Regulatory and legal risks

•  During 2017 the group recorded a 
provision of US$45.3 million and 
disclosed a contingent liability 
of US$18.5 million in respect of a 
potential historical VAT charge. The 
group also recorded US$5.5 million 
for a UKGC payments in lieu of fine.
•  Given the industry and jurisdictions 
in which the group operates, as 
described in the Principal Risks and 
Uncertainties on page 18, there is 
a risk that the group will operate 
without an appropriate licence, 
have an existing licence adversely 
affected or be subject to other 
regulatory sanctions.

•  Judgement is also applied in 

estimating amounts payable to 
regulatory authorities in certain 
jurisdictions. This gives rise to a risk 
over the accuracy of accruals and 
disclosure of contingent liabilities. 
There is also a risk that management 
may influence these significant 
estimates and judgements in order to 
meet market expectations or bonus 
targets.

•  Following the United Kingdom 
Gambling Commission (UKGC) 
Licence review, management has 
undertaken significant enhancements 
and improvements of the group’s 
processes and controls in respect of 
UK Gambling Regulation compliance, 
particularly in respect of customers’ 
self-exclusion and responsible 
gaming. Refer to Corporate 
Responsibility section on page 32.

Refer to the Audit Committee Report 
(page 71); significant accounting 
policies (note 2 on page 94); and 
notes 5 and 26 to the Consolidated 
Financial Statements (pages 
104 and 124).

•  We understood the group’s process 

and related controls over the 
identification and mitigation of 
regulatory and legal risks and the 
related accounting, and assessed 
whether the controls are designed 
effectively to achieve this.

•  Based on the group’s correspondence 

with regulators and any legal 
advice the group has received, 
we understood management’s 
interpretation and application of 
relevant laws and regulations. 

•  With support from our own indirect 

tax experts, we challenged the 
appropriateness of management’s 
assumptions and estimates in 
relation to German VAT provision and 
contingent liability, as well as accruals 
with reference to historical payments 
made by the group and the period to 
which any provisions, contingent and 
accrued liabilities relate.

•  We have checked the German 
VAT provision and contingent 
liability calculation and assessed its 
reasonableness.

•  We inquired of management and 
HFN, the group’s legal advisers, 
about any known instances of 
material breaches in regulatory or 
licence compliance that needed to 
be disclosed or required accruals 
to be recorded. 

•  We particularly focused on the UKGC 
licence review completed in 2017 and 
the remedial actions undertaken by 
management to address the issues 
identified. 

•  We also reviewed other regulatory 

correspondence and enquiries made 
through the year, management’s 
response and their assessment of 
potential exposure as at 31 December 
2017. 

•  We performed additional 

walkthrough and audit testing 
procedures in respect of certain of 
the enhancements and improvements 
undertaken by management. 

CORPORATE.888.COM

KEY OBSERVATIONS 
COMMUNICATED TO 
THE AUDIT COMMITTEE 

Based on our audit procedures on 
the group’s accounting conclusions 
in each of its major jurisdictions, we 
concluded that the provision in respect 
of potential historical VAT charge 
and accruals for amounts payable to 
regulatory authorities are appropriate, 
within an acceptable range and that the 
disclosures in the financial statements 
were appropriate.

We did not identify any matters 
as a result of our walkthrough and 
additional procedures in respect of UK 
Regulatory compliance and internal 
controls improvements introduced 
following the UKGC Licence review. 
We concluded that the provision 
recorded in the financial statements 
is appropriate. 

83

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT
continued

OUR RESPONSE TO THE RISK

KEY OBSERVATIONS 
COMMUNICATED TO 
THE AUDIT COMMITTEE 

We concluded that management’s 
judgements in relation to the taxation 
charge, provisions for taxation and the 
related disclosures were appropriate.

We concluded that the revenue 
recognised in the year, including in 
respect of its B2B contracts and the 
treatment of certain customer bonuses, 
is materially correct.

•  We discussed with management 

and its legal and tax advisers, with 
support from our tax experts, how 
the group manages and controls 
the companies in countries in which 
it operates.

•  We checked the group’s 

correspondence with the relevant 
tax authorities (where applicable), 
in order to support the tax position  
of the group.

•  With support from our international 

tax experts we understood 
management’s interpretation and 
application of relevant tax law 
and, based on our experience 
challenged the appropriateness of its 
assumptions and estimates in relation 
to taxation charge, tax receivable and 
tax payable. 

•  We also compared the prior year 
estimate to amounts actually paid.
•  We considered whether the group’s 

disclosure of its tax estimates were in 
accordance with IFRS requirements.

•  We understood and tested the key 
application and manual controls 
over the group’s principal gaming 
systems and then applying IT-based 
auditing techniques to re-perform the 
reconciliation between the group’s 
gaming revenue, cash and customer 
accounts and to check the revenue 
split by geographic areas.

•  We read the group’s contractual 
arrangements and observed how 
they operate in practice to re-assess 
management’s judgement as to 
whether the group was operating 
as a principal or an agent in its B2B 
contracts with customers, in the 
context of the guidance in IAS 18. 

•  We challenged the treatment of these 
customer bonuses by considering the 
customer’s contractual obligations in 
respect of these bonuses to provide 
marketing services.

•  We performed detailed substantive 
testing and cut-off procedures on a 
sample of revenue transactions for 
each revenue stream. We also agreed 
a sample of revenue transactions 
to customers’ cash deposits 
and withdrawals.

RISK

Taxation 

•  The group recognised a taxation 
charge of US$6.2 million in 2017 
(2016: US$7.7 million) and had 
income tax receivable of US$1.1 
million (2016: US$1.1 million) and 
payable of US$4.1 million at 31 
December 2017 (2016: US$0.1 million).

•  The group operates in a number of 

countries, resulting in complexities in 
the payment of and accounting for 
tax, particularly related to Transfer 
Pricing and Tax Residency. The 
group faces a risk that given the 
international nature of its operations, 
material tax exposures may not be 
appropriately provided or disclosed 
in the financial statements.

Refer to the Audit Committee Report 
(page 77); significant accounting 
policies (note 2 on page 94); and notes 
8 and 14 to the Consolidated Financial 
Statements (pages 107 and 114).

Revenue recognition

•  The group recognised revenue 
of US$541.8 million in 2017 
(2016: US$520.8 million).

•  The group makes a number of 

judgements in recognising revenue, 
principally in respect of whether 
the group is acting as a principal 
or an agent with its B2B customers 
and whether certain customer 
bonuses are treated as a deduction 
from revenue or as a cost. Any 
inappropriate judgements could 
result in a material misstatement of 
revenue and operating expenses. 
•  There is also a risk that management 
may override controls to influence 
the significant judgements in respect 
of revenue recognition in order to 
meet market expectations.

Refer to the significant accounting 
policies (note 2 on page 94); and 
note 3 to the Consolidated Financial 
Statements (page 102).

84

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017RISK

OUR RESPONSE TO THE RISK

Capitalisation of development costs

•  The group capitalised development 

•  We understood and tested the 

costs of US$11.2 million in 2017 
(2016: US$10.6 million) and had net 
capitalised development costs of 
US$29 million at 31 December 2017 
(2016: US$28.8 million).

•  The capitalisation of costs associated 
with the development of the group’s 
systems, in accordance with the 
criteria set out in IFRS, involves 
significant management judgement 
and is therefore an area of focus for 
our audit. 

•  There is a risk that costs are 

capitalised inappropriately, affecting 
the group’s profitability. There is also 
a risk that management may override 
controls to influence the significant 
judgements in respect of the 
capitalisation of development costs in 
order to meet market expectations or 
bonus targets.

Refer to the significant accounting 
policies (note 2 on page 94); and 
note 11 to the Consolidated Financial 
Statements (page 109).

process and key controls over the 
group’s capitalisation of internal 
development costs, including its 
payroll and purchasing systems.

•  We also tested capitalised 

internal payroll costs and external 
supplier costs on a sample of 
development projects. 

•  For development projects capitalised 

in the year, we made enquiries 
of management with respect to 
technical feasibility and inspected 
technical reports for a sample of 
projects to challenge whether the 
group met the conditions set out 
in IAS 38 for capitalisation. 

•  We considered the impact of the 

capitalisation of development costs 
on the group’s achievement of bonus 
targets and analysts’ expectations.

•  We compared the useful lives of 
capitalised development costs to 
the group’s business plans for each 
development project and to historical 
experience of project lives in the 
online gaming industry.

•  We checked that where projects are 
not yet in use and no amortisation 
has been charged, they are still 
expected to be implemented and 
meet the conditions set out in IAS 38.

CORPORATE.888.COM

KEY OBSERVATIONS 
COMMUNICATED TO 
THE AUDIT COMMITTEE 

We concluded that the group’s 
capitalisation of development costs 
during 2017 was appropriate and in 
accordance with IAS 38.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

85

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT
continued

AN OVERVIEW OF THE SCOPE OF OUR AUDIT

Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each entity within the group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account size, risk profile, the organisation of the group and effectiveness of group-wide controls, 
changes in the business environment and other factors such as recent Internal Audit results when assessing the level of work 
to be performed at each entity.

The group operates from a small number of locations and as an online gaming operator the group’s accounting is centrally 
managed. In assessing the risk of material misstatement to the group financial statements, we determined that there were 
two components, one being a subsidiary in Israel and the other being the remainder of the group.
We performed an audit of the complete financial information of both of these components (“full scope”). The components we 
audited therefore account for the entirety of the group’s revenue, profit before tax and total assets. This is consistent with our 
approach in the prior year.

Involvement with component teams 
In establishing our overall approach to the group audit, we determined the type of work that needed to be undertaken at each 
of the components by us, as the primary audit engagement team, or by component auditors from other EY global network firms 
operating under our instruction. 

The Israeli subsidiary was subject to a full scope audit by a component team in Israel and the remainder of the group was 
audited directly, as a full scope audit, by the group audit team. 

The group audit team performed the majority of its audit fieldwork in Israel and Gibraltar. Non-statutory and statutory audit 
partners visited both locations at the planning, interim and year end phases of the audit. During these visits they attended audit 
planning and closing meetings, the group’s Audit Committee meetings and conducted and reviewed audit work. 

For the Israeli subsidiary, in addition to the location visits the group audit team interacted with the component audit team 
regularly during the various stages of the audit, reviewed key working papers, participated in the component team’s planning, 
including its discussion of fraud and error and were responsible for the scope and direction of the audit process. The allocation 
of responsibilities between the group audit team and the Israeli component team was such that the audit work on each of the 
areas of risk described above was led by the group audit team. This gave us appropriate evidence for our opinion on the group 
financial statements.

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on 
the audit and in forming our audit opinion. 

MATERIALITY

The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence 
the economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and 
extent of our audit procedures.

We determined materiality for the group to be US$3.4 million (2016: US$3.2 million), which is 5% (2016: 5%) of profit before tax 
adjusted for Exceptional charges. 

We believe that profit before tax, adjusted for the Exceptional charges described below, provides us with a consistent year 
on year basis for determining materiality and is the most relevant performance measure to the stakeholders of the group. The 
increase from the prior year predominately reflects the continued growth achieved by the group.

Starting basis

Adjustments

•  Profit before tax - US$18.8 million (2016: US$59.2 million)

•  Exceptional charges - US$50.8m (US$3.9 million).
•  Includes Potential historical VAT charge - US$45.3 million and UKGC-payments in 

lieu fine – US$5.5 million (2016: retroactive duties and associated charges - US$3.0 
million and exceptional legal and professional costs - US$0.9 million).

Materiality

•  Totals profit before tax adjusted for exceptional charges US$69.6 million (2016: 

US$63.1 million).

•  Materiality of US$ 3.4 million (2016: US$3.2 million), representing 5% of materiality 

basis (2016: 5%).

86

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
CORPORATE.888.COM

MATERIALITY continued

We determined materiality for the Parent Company to be $US1.0 million (2016: $US1.8 million), which is 2% (2016: 2%) 
of net assets. 

During the course of our audit, we reassessed initial materiality and did not identify significant changes.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low 
level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the group’s overall control environment, our judgement 
was that performance materiality was 75% (2016: 75%) of our planning materiality, namely US$2.5 million (2016: US$2.4 million). 
We have set performance materiality at this percentage due to our past experience of the audit, low number of misstatements 
and overall effective internal controls. 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance materiality. The performance materiality set for each component is 
based on the relative scale and risk of the component to the group as a whole and our assessment of the risk of misstatement 
at that component. In the current year, the performance materiality allocated to Israeli component was US$1.4 million (2016: 
US$1.3 million). The audit work on the remainder of the group was undertaken using group materiality. 

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of US$168,000 
(2016: US$160,000), which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light 
of other relevant qualitative considerations in forming our opinion.

Other information 
The other information comprises the information included in the annual report set out on pages 01 to 45, including Strategic 
Report, the Directors’ Report and the Corporate Governance Report set out on pages 46 to 80, other than the financial 
statements and our auditors’ report thereon. The directors are responsible for the other information. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of the other information, we are required to report that fact. We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the 
other information and to report as uncorrected material misstatements of the other information where we conclude that those 
items meet the following conditions:

•  Fair, balanced and understandable set out on pages 53 to 54 – the statement given by the directors that they consider the 
annual report and financial statements taken as a whole is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the group’s performance, business model and strategy, is materially inconsistent with 
our knowledge obtained in the audit; or

•  Audit Committee reporting set out on pages 77 to 80 – the section describing the work of the Audit Committee does not 

appropriately address matters communicated by us to the Audit Committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code set out on page 55 – the parts of the directors’ 
statement required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code 
containing provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose 
a departure from a relevant provision of the UK Corporate Governance Code.

87

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
INDEPENDENT AUDITORS’ REPORT
continued

Opinion on other matter prescribed by the Gibraltar Companies Act 2014
In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the financial statements and has been properly prepared in accordance 
with the Act.

Opinions on other matters as per the terms of our engagement letter with the Company
In our opinion, based on the work undertaken in the course of the audit:

•  the part of the directors’ remuneration report to be audited has been properly prepared with the basis of preparation 

described therein;

•  the information given in the strategic report and the directors’ report for the financial year for which the financial statements 

are prepared is consistent with the financial statements; and 

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
We are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or
•  there are material misstatements in the Directors’ Report based on our knowledge and understanding of the Company and its 

environment obtained in the course of the audit.

Matters on which we are required to report by exception as per the terms of our engagement letter with the Company
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters which we have been instructed to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in 

agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on pages 53 to 54, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group and parent company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no 
realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in 
the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 
The objectives of our audit, in respect to fraud, are: to identify and assess the risks of material misstatement of the financial 
statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement 
due to fraud, through designing and implementing appropriate responses; and to respond appropriately to fraud or suspected 
fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both 
those charged with governance of the entity and management. 

88

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud continued
Our approach was as follows: 

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the group and determined that 
the most significant are those related to Gambling Regulations and related gaming and indirect taxes in different countries 
where the group is operating, including the UK, Spain and Germany and other countries, those related to relevant tax 
compliance regulations in Gibraltar and Israel and related to the financial reporting framework (IFRS as adopted by the EU, UK 
Corporate Governance Code, Gibraltar Companies Act 2014 the Listing Rules of the London Stock Exchange and the Bribery 
Act 2010). 

•  We understood how 888 Holdings plc is complying with those frameworks by making enquiries of management and the 

company’s legal counsel (HFN). We corroborated our enquiries through our review of board minutes, discussion with Audit 
Committee and any correspondence with regulatory bodies, our audit procedures in respect of “Regulatory and legal risk” and 
“Taxation” significant risks, as described above.

•  We assessed the susceptibility of the group’s financial statements to material misstatement, including how fraud might occur 
by meeting with management to understand where they considered there was susceptibility to fraud. We also considered 
performance targets and their influence on efforts made by management to manage earnings or influence the perceptions of 
analysts. Where this risk was considered to be higher, we performed audit procedures to address each identified fraud risk. 
These procedures included testing manual journal entries. 

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations. 

Our procedures involved audit procedures in respect of “Regulatory and legal risk” and “Taxation” significant risks (as 
described above), as well as review of board minutes to identify non-compliance with such laws and regulations, review of 
reporting to the Audit Committee on compliance with regulations and enquires of the management and HFN. 

•  In respect to the Israeli component, any instances of non-compliance with laws and regulations were communicated to the 

Primary team as they arose and were followed up with management by the Primary team. 

•  The group operates in the gaming industry which is a highly regulated environment. The non-statutory audit partner has 
specialised in the betting and gaming sector for many years and has experience of working with both online and physical 
gaming operators in a variety of regulatory environments. He reviewed the experience and expertise of the engagement 
team to ensure that the team had the appropriate competence and capabilities, which included the use of a specialist where 
appropriate. The team had discussions during planning and throughout the audit in respect of the evolving gaming regulatory 
environment and the audit engagement partner provided briefings regarding the UKGC Licence review to the team. 

•  As part of our audit procedures we identified non-compliance with UK Gambling Regulation in respect of customers’ self-

exclusion process and responsible gaming. We had discussions with management and legal counsel to assess and understand 
the implications on our audit procedures. We revised our audit procedures in respect of “Regulatory and legal risk” significant 
risk as described above in “key audit matters” section.

A further description of our responsibilities for the audit of the financial statements is located on the
Financial Reporting Council’s website at https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our 
auditors’ report.

Other matters we are required to address
•  We were appointed by the company on 09 May 2017 to audit the financial statements for the year ending 31 December 2017 

and no subsequent financial periods. We signed an engagement letter on 23 January 2018. 

•  The period of total uninterrupted engagement including previous renewals and reappointments is four years, covering the 

years ending 31 December 2014 to 31 December 2017.

•  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and 

we remain independent of the group and the parent company in conducting the audit. 

•  The audit opinion is consistent with the additional report to the Audit Committee.
•  The maintenance and integrity of the 888 Holdings plc website is the responsibility of the directors; the work carried out by 
the auditor does not involve consideration of these matters and, accordingly, the auditors accept no responsibility for any 
changes that may have occurred to the financial statements since they were initially presented on the web site.

•  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from 

legislation in other jurisdictions. 

Cameron Cartmell  
(Non-Statutory Auditor) 
Ernst & Young LLP  
London 
20 March 2018 

Jose Julio Pisharello
(Statutory Auditor)
For and on behalf of EY Limited, Registered Auditors
Gibraltar
20 March 2018

89

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
CONSOLIDATED INCOME STATEMENT 
For the year ended 31 December 2017

Revenue 

Operating expenses 
Gaming duties 
Research and development expenses 
Selling and marketing expenses 
Administrative expenses  
Exceptional charges 

Operating profit before Exceptional charges and share benefit charge 
Exceptional charges 
Share benefit charge 

Operating profit 

Finance income 
Finance expenses 
Share of post-tax loss of equity accounted joint ventures and associates 

Profit before tax 
Taxation 

Profit after tax for the year attributable to equity holders of the parent 

Earnings per share 
Basic 
Diluted 

CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME 
For the year ended 31 December 2017

Profit for the year 
Items that may be reclassified subsequently to profit or loss

Exchange differences on translation of foreign operations  

Items that will not be reclassified to profit or loss

Remeasurement of severance pay liability 

Total other comprehensive expense for the year 

Total comprehensive income for the year attributable  
to equity holders of the parent 

The notes on pages 94 to 124 form part of these consolidated financial statements.

2016
2017 
Note  US$ million  US$ million

3 

4 

5 

5 
21 

4 

7 
7 
13 

8 

9

541.8 

520.8

(158.1) 
(75.2) 
(35.4) 
(162.5) 
(37.7) 
(50.8) 

81.4 
(50.8) 
(8.5) 

22.1 

0.6 
(3.7) 
(0.2) 

18.8 
(6.2) 

12.6 

(155.1)
(60.5)
(34.3)
(170.2)
(36.2)
(3.9)

71.2 
(3.9) 
(6.7)

60.6

0.4
(1.7)
(0.1)

59.2
(7.7)

51.5

3.5¢ 
3.4¢ 

14.4¢
14.1¢

2016
2017 
Note  US$ million  US$ million

12.6 

51.5

0.8 

(0.8)

6 

(1.4) 

(0.6) 

(0.5)

(1.3)

12.0 

50.2

90

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET 
At 31 December 2017

Assets
Non-current assets
Goodwill and other intangible assets 
Property, plant and equipment 
Investments 
Non-current receivables 
Deferred tax assets 

Current assets
Cash and cash equivalents 
Trade and other receivables 
Income tax receivable 

Total assets 

Equity and liabilities
Equity attributable to equity holders of the parent
Share capital 
Share premium 
Foreign currency translation reserve 
Treasury shares 
Retained earnings 

Total equity attributable to equity holders of the parent 

Liabilities
Current liabilities
Trade and other payables 
Provisions 
Income tax payable 
Customer deposits  

Non-current liabilities
Deferred tax liabilities 

Total liabilities 

Total equity and liabilities 

CORPORATE.888.COM

2016
2017 
Note  US$ million  US$ million

11 
12 
13 
16 
14 

15 
16 

17 
17 

21 

18 
18 

19 

14 

159.8 
9.0 
1.3 
0.8 
1.5 

172.4 

179.6 
43.1 
1.1 

223.8 

396.2 

3.3 
3.5 
(1.6) 
(0.7) 
108.7 

113.2 

160.2 
47.0 
4.1 
71.7 

283.0 

— 

283.0 

396.2 

158.6
9.1
1.5
0.7
1.1

171.0

172.6
35.9
1.1

209.6

380.6

3.2
3.3
(2.4)
—
159.5

163.6

139.3
—
0.1
75.7

215.1

1.9

217.0

380.6

The consolidated financial statements on pages 90 to 124 were approved and authorised for issue by the Board of Directors  
on 20 March 2018 and were signed on its behalf by:

Itai Frieberger 
Chief Executive Officer 

Aviad Kobrine
Chief Financial Officer

The notes on pages 94 to 124 form part of these consolidated financial statements.

91

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY 
For the year ended 31 December 2017

Share  
capital 

Share 
premium 

Treasury 
shares 

Retained 
earnings 

Total
US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

Foreign
currency
translation
reserve 

158.4 

(1.6) 

162.2

Balance at 1 January 2016 

3.2 

2.2 

Profit after tax for the year attributable  
to equity holders of the parent 
Other comprehensive expense for the year 

Total comprehensive income  
Dividend paid (note 10) 
Equity-settled share benefit charges (note 21) 
Issue of shares to cover employee  
share schemes (note 17) 

— 
— 

— 
— 
— 

— 

— 
— 

— 
— 
— 

1.1 

Balance at 31 December 2016 

3.2 

3.3 

Profit after tax for the year attributable  
to equity holders of the parent 
Other comprehensive (expense) income  
for the year 

Total comprehensive income  
Dividend paid (note 10) 
Equity-settled share benefit charges (note 21) 
Acquisition of treasury shares 
Issue of shares to cover employee  
share schemes (note 17) 

Balance at 31 December 2017 

— 

— 

— 
— 
— 
— 

0.1 

3.3 

— 

— 

— 
— 
— 
— 

0.2 

3.5 

— 

— 
— 

— 
— 
— 

— 

— 

— 

— 

— 
— 
— 
(0.7) 

— 

51.5 
(0.5) 

51.0 
(56.6) 
6.7 

— 

159.5 

12.6 

(1.4) 

11.2 
(70.5) 
8.5 
— 

— 

— 
(0.8) 

(0.8) 
— 
— 

— 

51.5
(1.3)

50.2
(56.6)
6.7

1.1

(2.4) 

163.6

— 

0.8 

0.8 
— 
— 
— 

— 

12.6

(0.6)

12.0
(70.5)
8.5
(0.7)

0.3

113.2

(0.7) 

108.7 

(1.6) 

The following describes the nature and purpose of each reserve within equity: 

Share capital – represents the nominal value of shares allotted, called-up and fully paid. 
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of comprehensive 
income and other transactions with equity holders. 
Foreign currency translation reserve – represents exchange differences arising from the translation of all Group entities that have 
functional currency different from US$.

The notes on pages 94 to 124 form part of these consolidated financial statements.

92

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2017

2016
2017 
Note  US$ million  US$ million

Cash flows from operating activities
Profit before tax 
Adjustments for:
Depreciation 
Amortisation  
Interest income 
Share of post-tax loss of equity accounted joint ventures and associates 
Share benefit charges 

Increase in trade receivables 
Increase in other receivables 
Decrease in customer deposits 
Increase in trade and other payables 
Increase in provisions 

Cash generated from operations 
Income tax paid 

Net cash generated from operating activities 

Cash flows from investing activities
Acquisition of property, plant and equipment 
Interest received 
Acquisition of intangible assets 
Internally generated intangible assets 

Net cash used in investing activities 

Cash flows from financing activities
Issue of shares to cover employee share schemes 
Acquisition of treasury shares 
Dividends paid 

Net cash used in financing activities 

Net (decrease) increase in cash and cash equivalents 
Net foreign exchange difference  
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year1 

18.8 

5.7 
13.6 
(0.6) 
0.2 
8.5 

46.2 
(7.2) 
(1.1) 
(2.9) 
17.7 
47.0 

99.7 
(4.2) 

95.5 

(5.6) 
0.6 
(3.6) 
(11.2) 

(19.8) 

0.3 
(0.7) 
(70.5) 

(70.9) 

4.8 
2.2 
172.6 

179.6 

12 
11 
7 
13 
21 

12 
7 
11 
11 

17 
21 
10 

15 

15 

1  Cash and cash equivalents includes restricted short-term deposits of US$1.2 million (2016: US$1.1 million) (see note 15).

Net cash generated from operating activities is presented after deduction of US$6.2 million paid during 2017 in respect of 
Exceptional charges (2016: US$9.1 million).

The notes on pages 94 to 124 form part of these consolidated financial statements.

59.2

8.4
10.6
(0.4)
0.1
6.7

84.6
(1.8)
(2.5)
(5.7)
2.7
—

77.3
(9.2)

68.1

(6.3)
0.4
(1.3)
(10.6)

(17.8)

1.1
—
(56.6)

(55.5)

(5.2)
(0.8)
178.6

172.6

93

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS

1 GENERAL INFORMATION

Company description and activities 
888 Holdings Public Limited Company (the “Company”) and its subsidiaries (together the “Group”) was founded in 1997  
in the British Virgin Islands and since 17 December 2003 has been domiciled in Gibraltar (Company number 90099).  
On 4 October 2005, the Company listed on the London Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services over  
the internet, including Casino and games, Poker, Sport, Bingo, social games, and brand licensing revenue on third-party 
platforms. These services are provided to end users (“B2C”) and to business partners through its business to business unit, 
Dragonfish (“B2B”). In addition, the Group provides payment services, customer support and online advertising.

Definitions 
In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Joint ventures and associates 

 888 Holdings Public Limited Company.
 888 Holdings Public Limited Company and its subsidiaries.
 Companies over which the Company has control (as defined in IFRS 10 – Consolidated 
Financial Statements) and whose accounts are consolidated with those of the Company.
 As defined in IAS 24 – Related Party Disclosures.
 As defined in IFRS 11 – Joint Arrangements and IAS 28 – Investments in Associates  
and Joint Ventures.

2 SIGNIFICANT ACCOUNTING POLICIES

The significant accounting policies applied in the preparation of the consolidated financial statements are as follows: 

Basis of preparation 
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting 
Standards (“IFRSs”), including International Accounting Standards (“IAS”) and Interpretations adopted by the International 
Accounting Standards Board (“IASB”), endorsed for use by companies listed on an EU regulated market. The consolidated 
financial statements have been prepared on a historical cost basis, except for available for sale investments and derivative 
financial instruments, which have been measured at fair value.

The Group has changed its operating segments in the year to reflect a change in the way that the business is managed  
and reported internally. Social games is now presented in Casino, having previously been reported in Emerging Offerings.  
The comparative segment results for the year ended 31 December 2016 have been restated to reflect this change, as described 
in note 3.

The consolidated financial statements are presented in US Dollars because that is the currency the Group primarily operates in. 
All values are rounded to the closest million except when otherwise indicated.

The consolidated financial statements comply with the Gibraltar Companies Act 2014. 

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied 
consistently in these consolidated financial statements, with the exception of the amendments to accounting standards 
effective for the annual periods beginning on 1 January 2017. These are described in more detail on the next page.

The following amendments to International Financial Reporting Standards, issued by the IASB and adopted by the EU, were 
effective from 1 January 2017 and have been adopted by the Group during the year with no significant impact on the Parent 
company or on the consolidated results or financial position:

•  Amendments to IAS 7 – Statement of Cash Flows: Disclosure initiative.
•  Amendments to IAS 12 – Income Taxes: Recognition of Deferred Tax Assets for Unrealised Losses.
•  Annual Improvements to IFRS Standards 2014-2016 Cycle: Clarification of the scope of the disclosure requirements in IFRS 12.

94

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

2 SIGNIFICANT ACCOUNTING POLICIES continued

The following new standards, issued by the IASB and adopted by the EU have not been adopted by the Group as they were not 
effective for the year:

•  IFRS 9 – Financial Instruments – In July 2014, the IASB issued the final version of IFRS 9 – Financial Instruments that replaces 
IAS 39 – Financial Instruments: Recognition and Measurement. IFRS 9 brings together all three aspects of the accounting 
for financial instruments project: classification and measurement of financial assets, introduces a new “expected credit loss” 
model for the impairment of financial assets and new guidance on the application of hedge accounting. IFRS 9 is effective 
for annual periods beginning on or after 1 January 2018. The Group has analysed the financial instruments and concluded that 
there is no significant impact on its statement of financial position, income statement and statement of changes in equity will 
arise as a result of IFRS 9 implementation. 

•  IFRS 15 - Revenue from Contracts with Customers - IFRS 15 presents new requirements for the recognition of revenue, 

replacing IAS 18 “Revenue” and other existing revenue related standards and interpretations. The new standard establishes a 
control-based revenue recognition model and provides additional guidance in many areas not covered in detail under existing 
IFRSs, including how to account for arrangements with multiple performance obligations, variable pricing, customer refund 
rights, supplier repurchase options, and other common complexities. IFRS 15 is effective for reporting periods beginning on 
or after 1 January 2018. We have completed a detailed review of all B2B contracts and the results of our review indicate that 
IFRS 15 is not expected to result in any significant change to the timing of revenue or profit recognition on service provision 
contracts. This assessment reflects, amongst other matters, that the Group’s contracting arrangements meet the requirements 
set out in IFRS 15 to satisfy performance obligations and recognise revenue when the transaction occurred. The review also 
indicates that the new standard is not expected to introduce any significant change to the Group’s revenue recognition policy 
in relation to B2B Revenue including the assessment whether the Group is acting as principal or an agent in the relevant 
contracts.

•   IFRS 16 – Leases – IFRS 16 presents new requirements for the lessees’ recognition, measurement, presentation and disclosure 
of leases, replacing IAS 17 – Leases. The standard provides a single lessee accounting model, requiring lessees to recognise 
assets and liabilities for all leases of over 12 months unless the underlying asset has a low value. The new standard applies 
to annual reporting periods beginning on or after 1 January 2019. The Group considers that the adoption of this standard 
will likely result in interest expense on the lease liability and depreciation expense on the right-of-use asset on the income 
statement and an increase in the non-current assets (representing “right-of-use” assets) and a corresponding increase in 
liabilities, both current and non-current, on the balance sheet of the Group. The Group will continue to assess the impact 
in the 2018 financial year. For details in respect of existing operating leases see note 23. 

The following relevant interpretations and amendments to existing standards issued by the IASB, have not been adopted by 
the Group as they were either not effective for the year or not yet endorsed for use in the EU. The Group is currently assessing 
the impact of these interpretations and amendments will have on the presentation of, and recognition in, Parent Company or 
consolidated results or financial position in future periods:

•  Amendments to IFRS 2 – Classification and Measurement of Share-based Payment Transactions (effective for annual periods 

beginning on or after 1 January 2018).

•   IFRIC Interpretation 22 – Foreign Currency Transactions and Advance Consideration (effective for accounting periods 

beginning on or after 1 January 2018).

•  Annual Improvements to IFRS Standards 2014-2016 Cycle: Clarification in IAS 28 that measuring investees at fair value through 
profit or loss is an investment-by-investment choice (effective for accounting periods beginning on or after 1 January 2018).
•   Amendments to IAS 28 – Long-term Interests in Associates and Joint Ventures (effective for accounting periods beginning  

on or after 1 January 2019).

•  Annual Improvements to IFRS Standards 2015-2017 Cycle (issued on 12 December 2017) (effective for accounting periods 

beginning on or after 1 January 2019).

•  IFRIC Interpretation 23 – Uncertainty over Income Tax Treatments (effective for accounting periods beginning on or after  

1 January 2019).

•  Amendments to IAS 19: Plan Amendment, Curtailment or Settlement (effective for accounting periods beginning on or after 

1 January 2019).

95

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued

Critical accounting estimates and judgements
The preparation of consolidated financial statements under IFRS as adopted by the EU requires the Group to make estimates 
and judgements that affect the application of policies and reported amounts. Estimates and judgements are continually 
evaluated and are based on historical experience and other factors including expectations of future events that are believed  
to be reasonable under the circumstances. Actual results may differ from these estimates. 

Included in this note are accounting policies which cover areas that the Directors consider require estimates and assumptions 
which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities in the future.  
These policies, together with references to the related notes to the financial statements, which include further commentary  
on the nature of the estimates and judgements made, can be found below: 

Revenue
The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to 
business partners through its business to business unit. In making these judgements the Group considers, by examining each 
contract with its business partners, which party has the primary responsibility for providing the services and is exposed to 
the majority of the risks and rewards associated with providing the services, as well as if it has latitude in establishing prices, 
either directly or indirectly. This is described in further detail in the revenue accounting policy set out below.

Taxation
Due to the international nature of the Group and the complexity of tax legislation in the jurisdictions in which it operates, 
the Group applies judgement in estimating the likely outcome of tax matters and the resultant provision for income taxes. 
However, in 2015 and early 2016 the Group reached agreement on a number of tax matters with tax authorities in the key 
jurisdictions from which it operates. These agreements materially reduce the level of judgement to be made in preparing the 
financial statements. There were no changes to these agreements during the year. The Group believes that its accruals for tax 
liabilities are appropriate. For further information see note 8.

Impairment of goodwill and other intangible assets
Determining whether goodwill is impaired requires an estimation of the value in use of the cash generating units to which the 
goodwill has been allocated. The value in use calculation requires the entity to estimate the future cash flows expected to arise 
from the cash generating unit and a suitable discount rate in order to calculate present value. For further information see note 11. 

Internally generated intangible assets
Costs relating to internally generated intangible assets are capitalised if the criteria for recognition as assets are met.  
The initial capitalisation of costs is based on management’s judgement that technological and economic feasibility criteria are 
met. In making this judgement, management considers the progress made in each development project and its latest forecasts 
for each project. Other expenditure is charged to the consolidated income statement in the year in which the expenditure 
is incurred. Following initial recognition, intangible assets are carried at cost less any accumulated amortisation and any 
accumulated impairment losses. For further information see note 11. 

Provisions, contingent liabilities and regulatory matters
The Group makes a number of judgements in respect of the accounting for and disclosure of expenses and contingent liabilities 
for regulatory matters, including gaming duties. These are described in further detail in note 26.

Basis of consolidation
The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are companies 
controlled by 888 Holdings Public Limited Company. Control exists where the Company has power over an entity; exposure,  
or rights, to variable returns from its involvement with an entity; and the ability to use its power over an entity to affect the 
amount of its returns. Subsidiaries are consolidated from the date the Parent gained control until such time as control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method of 
accounting. On the date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values and any 
excess of the fair value of the consideration over the fair values of the identifiable net assets acquired is recognised as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using consistent 
accounting policies. 

96

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
CORPORATE.888.COM

2 SIGNIFICANT ACCOUNTING POLICIES continued

Revenue 
Revenue is recognised provided that it is probable that economic benefits will flow to the Group and the revenue can be  
reliably measured. Revenue is recognised in the accounting periods in which the transactions occurred after deduction of  
certain promotional bonuses granted to customers and VAT, and after adding the fees and charges applied to customer 
accounts, and is measured at the fair value of the consideration received or receivable. 

Revenue consists of income from online activities and income generated from foreign exchange commissions on customer 
deposit and withdrawals and account fees, which is allocated to each reporting segment. 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Revenue from online activities comprises:

Casino and Bingo
Casino and Bingo online gaming revenue is represented by the difference between the amounts of bets placed by customers 
less amounts won, adjusted for the fair value of certain promotional bonuses granted to customers and the value of loyalty 
points accrued. Social games revenue represents the Group’s share from the sale of virtual goods to customers playing the 
Group’s games. 

Poker 
Poker online gaming revenue represents the commission charged from each poker hand in ring games and entry fees for 
participation in Poker tournaments less the fair value of certain promotional bonuses and the value of loyalty points accrued.  
In Poker tournaments certain promotional costs are accounted for, and entry fee revenue is recognised when the tournament 
has concluded. 

Sport
Sport online gaming revenue comprises bets placed less pay-outs to customers, adjusted for the fair value of open  
betting positions.

B2B 
Revenue from B2B is mainly comprised of services provided to business partners and brand licensing on third-party platforms.

•  For services provided to business partners through its B2B unit, the Group considers whether for each customer it is acting as 
a principal or as an agent by considering which party has the primary responsibility for providing the services and is exposed 
to the majority of the risks and rewards associated with providing the services, as well as if it has latitude in establishing 
prices, either directly or indirectly:
 – Where the Group is considered to be the principal, income is recognised as the gross revenue generated from use of the 

Group’s platform in online gaming activities with the partners’ share of the revenue charged to marketing expenses. 
 – In other cases income is recognised as the Group share of the net revenue generated from use of the Group’s platform.
 – B2B also includes fees from the provision of certain gaming related services to partners.
 – Customer advances received are treated as deferred income within current liabilities and released as they are earned.
•  Revenue derived from brand licensing on third-party platforms represents the Group’s net revenue share from that activity.

97

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued

Operating expenses
Operating expenses consists primarily of staff costs, payment service providers’ commissions, chargebacks, commission  
and royalties payable to third parties, all of which are recognised on an accruals basis, and depreciation and amortisation.

Administrative expenses
Administrative expenses consist primarily of staff costs and corporate professional expenses, both of which are recognised  
on an accruals basis.

Exceptional charges and adjusted performance measures
The Group classifies and presents certain items of income and expense as Exceptional charges. The Group presents adjusted 
performance measures which differ from statutory measures due to exclusion of Exceptional charges and certain non-cash items 
as the Group considers that it allows a better reflection of the underlying financial performance of the Group. These measures 
are described as “adjusted” and are used by management to measure and monitor the Group’s underlying financial performance. 
Non-cash items that are excluded from adjusted performance measures of underlying financial performance include share 
benefit charge and share of post-tax loss of equity accounted joint ventures and associates. The Group also seeks to present a 
measure of underlying performance which is not impacted by Exceptional charges. The Group considers any non-recurring items 
of income and expense for classification as exceptional by virtue of their nature and size. The items classified as exceptional 
(and excluded from the adjusted measures) are described in further detail in note 5.

Foreign currency 
Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant company are 
translated into that functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are 
translated using exchange rates prevailing at the dates of the transactions. Exchange rate differences on foreign currency 
transactions are included in financial income or financial expenses in the consolidated income statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US$ are translated into 
the presentation currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the 
consolidated statement of comprehensive income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; 

and

(ii)   income and expenses for each income statement are translated at an average exchange rate (unless this average is not  

a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income 
and expenses are translated at the dates of the transactions).

Taxation 
The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet 
differs from its tax base. They are accounted for using the balance sheet liability method. Recognition of deferred tax assets 
is restricted to those instances where it is probable that taxable profits will be available against which the difference can 
be utilised. Such assets and liabilities are not recognised if the temporary differences arise from goodwill or from the initial 
recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the taxable 
profit nor the accounting profit. The amount of the asset or liability is determined using tax rates that have been enacted  
or substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/assets are 
settled/recovered.

98

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017CORPORATE.888.COM

2 SIGNIFICANT ACCOUNTING POLICIES continued

Intangible assets 
Acquired intangible assets 
Intangible assets acquired separately consist mainly of software licences and domain names and are capitalised at cost.  
Those acquired as part of a business combination are recognised separately from goodwill if the fair value can be measured 
reliably. These intangible assets are amortised over the useful life of the assets, which for software licences is between one and 
five years and for domain names is five years. 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Internally generated intangible assets 
Expenditure incurred on development activities of gaming platform is capitalised only when the expenditure will lead to  
new or substantially improved products or processes, the products or processes are technically and commercially feasible  
and the Group has sufficient resources to complete development. All other development expenditure is expensed. Subsequent 
expenditure on intangible assets is capitalised only where it clearly increases the economic benefits to be derived from the asset 
to which it relates. The Group estimates the useful life of these assets as between three and five years, except for certain licence 
costs which are amortised over either the life of the licence, or up to 20 years, whichever is the shorter period.

Goodwill
Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest in the 
fair value of the identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value of any 
assets transferred, liabilities assumed and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated income 
statement and not subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent liabilities exceed 
the fair value of consideration paid, the excess is credited in full to the consolidated income statement on the acquisition. 
Changes in the fair value of the contingent consideration are charged or credited to the consolidated income statement.  
In addition, the direct costs of acquisition are charged immediately to the consolidated income statement.

Property, plant and equipment 
Property, plant and equipment is stated at historic cost less accumulated depreciation. Assets are assessed at each balance 
sheet date for indicators of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less  
their estimated residual values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment 
Office furniture and equipment 
Motor vehicles 
Leasehold improvements 

33%
7-15%
15%
Over the shorter of the term of the lease or useful lives

Impairment of non-financial assets 
Impairment tests on goodwill are undertaken annually and where applicable an impairment loss is recognised immediately in 
the consolidated income statement. Other non-financial assets are subject to impairment tests whenever events or changes in 
circumstances indicate that their carrying amount may not be recoverable. Where the carrying value of an asset exceeds its 
recoverable amount (being the higher of value in use and fair value less costs to sell), the asset is written down accordingly 
through the consolidated income statement. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on 
the asset’s cash generating unit (i.e. the smallest group of assets to which the asset belongs for which there are separately 
identifiable and largely independent cash inflows). 

99

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

2 SIGNIFICANT ACCOUNTING POLICIES continued

Investment in equity accounted joint ventures and associates
Joint ventures are those entities over whose relevant activities the Group has joint control, established by contractual agreement 
and requiring unanimous consent for strategic, financial and operating decisions. 

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the 
financial and operational policies but does not have control or joint control over those policies.

Joint ventures and associates are accounted for using the equity method and are recognised initially at cost. The Group’s  
share of post-acquisition profits and losses is recognised in the consolidated income statement, except that losses in excess  
of the Group’s investment in the joint ventures and associates are not recognised unless there is an obligation to make good 
those losses.

Profits and losses arising on transactions between the Group and its joint ventures or associates are recognised only to the 
extent of unrelated investors’ interests in the joint ventures and associates. The investor’s share in the profits and losses of 
the investment resulting from these transactions is eliminated against the carrying value of the investment.

Any premium paid above the fair value of the Group’s share of the identifiable assets, liabilities and contingent liabilities 
acquired is capitalised and included in the carrying amount of the investment. Where there is objective evidence that the 
investment has been impaired the carrying amount of the investment is tested for impairment in the same way as other  
non-financial assets, and any charge or reversal of previous impairments is taken to the consolidated income statement.

Where amounts paid for an investment in joint venture and associates are in excess of the Group’s share of the fair value of net 
assets acquired, the excess is recognised as negative goodwill and released to the consolidated income statement immediately.

The Group’s share of additional equity contributions from other joint venture partners is taken to the consolidated statement  
of comprehensive income.

Trade receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise 
amounts due from credit card companies and from ePayment companies. An estimate for doubtful debts is made when 
collection of the full amount is no longer probable. Bad debts are written off when there is objective evidence that the full 
amount may not be collected. 

Fair value measurement
The Group measures certain financial instruments, including derivatives and available for sale investments, at fair value at  
each balance sheet date. The fair value related disclosures are included in notes 24 and 25. Fair value is the price that would  
be received or paid in an orderly transaction between market participants at a particular date, either in the principal market 
for the asset or liability or, in the absence of a principal market, in the most advantageous market for that asset or liability 
accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available  
to measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 
The fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value. The inputs  
are categorised into three levels, with the highest level (level 1) given to inputs for which there are unadjusted quoted prices  
in active markets for identical assets or liabilities and the lowest level (level 3) given to unobservable inputs. Level 2 inputs  
are directly or indirectly observable inputs other than quoted prices. 

Derivative financial instruments 
From time to time the Group enters into contracts for derivative financial instruments such as forward currency contracts to 
hedge operational risks associated with foreign exchange rates. Such derivative financial instruments are measured at fair value 
and are carried in the consolidated balance sheet as assets when the fair value is positive and as liabilities when the fair value is 
negative. Any gains or losses arising from changes in the fair values of derivatives are recorded immediately in the consolidated 
income statement.

Cash and cash equivalents 
Cash comprises cash in hand and balances with banks. Cash equivalents are short-term, highly liquid investments that  
are readily convertible to known amounts of cash. They include short-term deposits originally purchased with maturities  
of three months or less. 

100

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
CORPORATE.888.COM

2 SIGNIFICANT ACCOUNTING POLICIES continued

Equity 
Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs. 

Treasury shares
Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or loss 
is recognised in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any difference 
between the carrying amount and the consideration, if reissued, is recognised in the share premium.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Trade and other payables 
Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

Liabilities to customers 
Liabilities to customers comprise the amounts that are credited to customers’ bankroll (the Group’s electronic “wallet”), 
including provision for bonuses granted by the Group, less fees and charges applied to customer accounts, along with full 
progressive provision for jackpots. These amounts are repayable in accordance with the applicable terms and conditions.

Leases 
Leases are classified as finance leases wherever the terms of the lease transfer substantially all the risks and rewards of 
ownership to the Group. All other leases are classified as operating leases and rentals payable are charged to the consolidated 
income statement on a straight-line basis over the term of the lease. 

Provisions 
Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which  
it is probable that it will result in an outflow of economic benefits that can be reasonably estimated. 

Dividends 
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is 
when declared by the Board of Directors and paid. In the case of final dividends, this is when approved by the shareholders  
at the Annual General Meeting.

Equity-settled share benefit charges 
Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the 
consolidated income statement over the vesting period with a corresponding increase in equity, is measured with reference  
to the fair value at the date of grant. Market performance conditions are taken into account in determining the fair value at the 
date of grant. Non-market performance conditions, including service conditions, are taken into account by adjusting the number 
of instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the 
vesting period is based on the number of instruments that eventually vest. 

Severance pay schemes
The Group operates two severance pay schemes:

Defined benefit severance pay scheme
The Group operates a defined benefit severance pay scheme pursuant to the Severance Pay Law in Israel. Under this scheme 
Group employees are entitled to severance pay upon redundancy or retirement. The liability for termination of employment is 
measured using the projected unit credit method.

Severance pay scheme surpluses and deficits are measured as:

•  the fair value of plan assets at the reporting date; less
•  plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available  

for the appropriate government bonds that have maturity dates appropriate to the terms of the liabilities.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme 
liabilities due to changes in assumptions or experience within the scheme and any differences between the interest income  
and the actual return on assets, are recognised in the consolidated statement of comprehensive income in the period in which 
they arise.

Defined contribution severance pay scheme
In 2017 the Group introduced defined contribution plan pursuant to section 14 to the Severance Pay Law. Under this scheme the 
Group pays fixed monthly contributions. Payments to defined contribution plans are charged as an expense as they fall due.

101

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

3 SEGMENT INFORMATION

Segmental results are reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker has been identified as the management team comprising mainly the Chief Executive 
Officer, the Chief Financial Officer and the Chief Operating Officer. The operating segments identified are: 

•  B2C (Business to Customer): including Casino and games, Poker, Sport, Bingo; and
•  B2B (Business to Business): offering Total Gaming Services under the Dragonfish trading brand. Dragonfish offers to its 

business partners use of technology, software, operations, ePayments and advanced marketing services, through the provision 
of offline/online marketing, management of affiliates, search engine optimisation (SEO), customer relationship management 
(CRM) and business analytics. 

There has been no aggregation of these two operating segments for reporting purposes. The management team continues 
to assess the performance of operating segments based on revenue and segment profit, being revenue net of chargebacks, 
payment service providers’ commissions, gaming duties, royalties payable to third parties, selling and marketing expenses. 

2017 

US$ million  US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

Casino1 

Poker 

Sport 

Bingo 

Total B2C

B2C 

B2B 

 Consolidated

Segment revenue 

293.9 

77.9 

75.5 

39.3 

Segment result2 
Unallocated corporate expenses3 
Exceptional charges 

Operating profit 
Finance income 
Finance expenses 
Share of post-tax loss  
of equity accounted joint  
ventures and associates 
Taxation 

Profit after tax for the year  

Adjusted profit after tax for the year4 

Assets
Unallocated corporate assets 

Total assets 

Liabilities
Segment liabilities  
Unallocated corporate liabilities 

Total liabilities 

486.6 

213.7 

55.2 

22.3 

67.1 

4.6 

541.8

236.0
(163.1)
(50.8)

22.1
0.6
(3.7)

(0.2)
(6.2)

12.6

72.1

396.2

396.2

71.7
211.3

283.0

1  The comparative segment results for the year ended 31 December 2016 have been restated to reflect this change, as described on the following page.
2 Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
3 Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
4 As defined in note 9.

102

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

3 SEGMENT INFORMATION continued

2016 

US$ million  US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

Casino1 

Poker 

Sport 

Bingo 

Total B2C

B2C 

B2B 

 Consolidated

Segment revenue 

282.1 

84.4 

51.9 

41.8 

Segment result2 
Unallocated corporate  
expenses3 
Exceptional charges 

Operating profit 
Finance income 
Finance expenses 
Share of post-tax loss  
of equity accounted joint  
ventures and associates 
Taxation 

Profit after tax for the year 

Adjusted profit after tax for the year4 

Assets
Unallocated corporate assets 

Total assets 

Liabilities
Segment liabilities  
Unallocated corporate liabilities 

Total liabilities 

460.2 

194.4 

60.6 

30.9 

69.4 

6.3 

520.8

225.3

(160.8)
(3.9)

60.6
0.4
(1.7)

(0.1)
(7.7)

51.5

62.2

380.6

380.6

75.7
141.3

217.0

1  The comparative segment results for the year ended 31 December 2016 have been restated to reflect this change. Emerging Offerings revenue of US$2.8 million has been 

classified in the Casino segment. 

2 Revenue net of chargebacks, payment service providers’ commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
3 Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
4 As defined in note 9.

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and liabilities 
relate jointly to all segments. These amounts are not discretely analysed between the two operating segments as any allocation 
would be arbitrary.

Geographical information 
The Group’s performance can also be reviewed by considering the geographical markets and geographical locations within 
which the Group operates. This information is outlined below: 

Revenue by geographical market (based on location of customer)

Europe Other 
UK 
Spain 
Americas  
Rest of world 

Total revenue 

2016
  US$ million  US$ million

2017 

213.6 
203.1 
63.1 
46.2 
15.8 

541.8 

183.7
223.2
47.3
44.9
21.7

520.8

103

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

3 SEGMENT INFORMATION continued

Non-current assets by geographical location

Gibraltar 
Rest of world 

Total non-current assets by geographical location1 

1  Excludes deferred tax assets of US$1.5 million (2016: US$1.1 million).

4 OPERATING PROFIT

Operating profit is stated after charging:
Staff costs (including Executive Directors) 
Gaming duties 
Selling and marketing expenses 
Exceptional charges 
Fees payable to EY Limited, Ernst & Young LLP and its affiliates:
  Statutory audit of the consolidated financial statements 
  Other assurance services 
  Corporate finance services  
Depreciation (within operating expenses) 
Amortisation (within operating expenses) 
Chargebacks 
Payment of service providers’ commissions 

Carrying amount of  
non-current assets by location

2016
  US$ million  US$ million

2017 

138.8 
32.1 

170.9 

142.3
27.6

169.9

2016
2017 
Note  US$ million  US$ million

6 

5 

12 
11 

104.2 
75.2 
162.5 
50.8 

0.4 
0.1 
— 
5.7 
13.6 
2.7 
23.4 

101.2
60.5
170.2
3.9

0.3
0.1
0.2
8.4
10.6
4.1
21.3

5 EXCEPTIONAL CHARGES

The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a better 
reflection of the underlying financial performance of the Group. The Group considers any non-recurring items of income and 
expense for classification as exceptional by virtue of their nature and size.

UKGC – payments in lieu of a fine 
Potential historical VAT charge 
Retroactive duties and associated charges 
Exceptional legal and professional costs 

Total Exceptional charges1 

1  Tax effect of the Exceptional charges is US$1.3 million (2016: US$0.1 million).

2016
  US$ million  US$ million

2017 

5.5 
45.3 
— 
— 

50.8 

—
—
3.0
0.9

3.9

UKGC – payments in lieu of a fine 
During the year and as announced in May 2017, the UK Gambling Commission (UKGC) conducted a review of the manner  
in which the Group has carried on its licensed activities in the United Kingdom. 

As announced on 31 August 2017, the Group worked cooperatively with the UKGC throughout its review and took actions  
to address the concerns raised therein and entered into a voluntary regulatory settlement involving a payment in lieu of fine  
of US$5.5 million. In respect of this settlement, the Group recorded Exceptional charges in the consolidated income statement  
of US$5.5 million (2016: nil). The payment was made on 26 October 2017.

104

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

5 EXCEPTIONAL CHARGES continued

Potential historical VAT charge
During the year, the Group recorded a provision for Exceptional charges of US$45.3 million in respect of potential value added 
tax relating to the provision of gaming services in Germany prior to 2015, as described in note 26. 

Retroactive duties and associated charges
During 2016, the Group recorded exceptional retroactive charges of US$3.0 million in respect of gaming duties relating to 
activity in prior years.

Exceptional legal and professional costs
During 2016, the Group incurred legal and professional costs of US$0.9 million associated with the subsequently aborted 
proposal for potential combination between the Group, The Rank Group plc and William Hill plc. 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

6 EMPLOYEE BENEFITS

Staff costs, including Executive Directors’ remuneration, comprises the following elements:

Wages and salaries 
Social security 
Employee benefits and severance pay scheme costs 

Staff costs capitalised in respect of internally generated intangible assets 

2016
  US$ million  US$ million

2017 

98.5 
5.5 
9.1 

113.1 
(8.9) 

104.2 

97.9
5.1
7.8

110.8
(9.6)

101.2

In the consolidated income statement total staff costs, excluding share benefit charges of US$8.5 million (2016: US$6.7 million), 
are included within the following expenditure categories:

Operating expenses 
Research and development expenses 
Administrative expenses 

The average number of employees by category was as follows:

Operations 
Research and development 
Administration 

2016
  US$ million  US$ million

2017 

56.3 
29.1 
18.8 

104.2 

56.0
26.7
18.5

101.2

2017 
Number 

2016
Number

838 
383 
129 

1,350 

832
394
129

1,355

At 31 December 2017 the Group employed 1,310 (2016: 1,353) staff.

At 31 December 2017 the Group used the services of 229 chat moderators (2016: 312) and 61 contractors (2016: 93).

105

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

6 EMPLOYEE BENEFITS continued

Severance pay scheme – Israel
The Group has a defined contribution plan pursuant to section 14 to the Severance Pay Law under which the Group pays fixed 
contributions and will have no legal or constructive obligation to pay further contributions if the fund does not hold sufficient 
amounts to pay all employee benefits relating to employee service at the date of their departure. The Group recognised an 
expense in respect of contribution to the defined contribution plan during the year of US$0.3 million (2016: nil).

The Group’s employees in Israel, which are not subject to section 14 to the Severance Pay Law, are eligible to receive certain 
benefits from the Group in specific circumstances on leaving the Group. As such, the Group operates a defined benefit 
severance pay plan which requires contributions to be made to separately administrated funds. 

The current service cost and the present value of the defined benefit obligation are measured using the projected unit  
credit method.

The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Included in the balance sheet:
Severance pay scheme liability (within trade and other payables) 
Included in the income statement:
Current service costs (within operating expenses) 
Current service costs (within research and development) 
Current service costs (within administrative expenses) 
Included in the statement of comprehensive income:
Remeasurement of severance pay scheme liability 

Movement in severance pay scheme liability:

Severance pay scheme assets 

At beginning of year 
Interest income 
Contributions by the Group 
Benefits paid 
Return on assets less interest income already recorded   
Exchange differences 

At end of year 

Severance pay plan liabilities 

At beginning of year 
Interest expense 
Current service costs 
Benefits paid 
Actuarial gain on past experience 
Actuarial loss on changes in financial assumptions 
Exchange differences 

At end of year 

2016
  US$ million  US$ million

2017 

3.3 

2.0 
1.8 
0.8 

1.4 

1.6

1.8
1.7
0.7

0.5

2016
  US$ million  US$ million

2017 

18.8 
0.9 
4.3 
(3.8) 
0.2 
2.1 

22.5 

16.0
0.8
5.6
(3.0)
(0.7)
0.1

18.8

2016
  US$ million  US$ million

2017 

20.4 
0.9 
4.6 
(3.9) 
0.3 
1.2 
2.3 

25.8 

18.5
0.8
4.3
(3.2)
(0.3)
0.1
0.2

20.4

As at 31 December 2017 the net accounting deficit of defined benefit severance pay plan was US$3.3 million (2016: US$1.6 
million). The Scheme is backed by substantial assets amounting to US$22.5 million at 31 December 2017 (2016: US$18.8 million). 
The net accounting deficit of defined benefit severance plan is a result of two elements:

•  Potential liability to pay further contributions to employees who will be made redundant, if the fund does not hold sufficient 

assets to pay all benefits relating to employee service at the date of their departure.

•  Volatility of Israeli government bond rates may have substantial impact in absolute terms on the net liability. A decrease in the 

discount rate by 0.25% per annum (i.e. 3.87% to 3.62%) would increase the plan liabilities by US$0.6 million.

The impact of the severance deficit on the level of distributable reserves is monitored on an on-going basis. Monitoring enables 
planning for any potential adverse volatility and helps the Group to assess the likely impact on distributable reserves.

106

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

6 EMPLOYEE BENEFITS continued

Severance pay scheme – Israel continued
Employees can determine individually into which type of investment their share of the plan assets are invested, therefore the 
Group is unable to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2018 is US$4.3 million.

The main actuarial assumptions used in determining the fair value of the Group’s severance pay plan are shown below:

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Discount rate (nominal) 
Estimated increase in employee benefits costs 
Voluntary termination rate 
Inflation rates based on Israeli bonds 

7 FINANCE INCOME AND FINANCE EXPENSES

Finance income:

Interest income 

Finance income 

Finance expenses:

Fair value movements on foreign exchange derivatives   
Foreign exchange losses 

Finance expenses 

8 TAXATION 

Corporate taxes

Current taxation
Gibraltar taxation 
Other jurisdictions taxation 
Adjustments in respect of prior years 

Deferred taxation
Origination and reversal of temporary differences 

Taxation expense 

2017 
% 

3.87 
5.14 
75 
1.55 

2016
%

4.52
5.12
75
1.71

2016
  US$ million  US$ million

2017 

0.6 

0.6 

0.4

0.4

2016
  US$ million  US$ million

2017 

— 
3.7 

3.7 

(0.9)
2.6

1.7

2016
  US$ million  US$ million

2017 

0.2 
8.1 
0.1 

8.4 

(2.2) 

6.2 

1.1
7.4
(1.1)

7.4

0.3

7.7

107

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

8 TAXATION continued

Corporate taxes continued
The taxation expense for the year differs from the standard Gibraltar rate of tax. The differences are explained below:

Profit before taxation 
Standard tax rate in Gibraltar (2017: 10%, 2016: 10%) 
Higher effective tax rate on other jurisdictions 
Tax on dividend distribution from other jurisdictions  
Deferred tax on intragroup transfer 
Expenses not allowed for taxation 
Non-taxable income 
Adjustments to prior years’ tax charges 

Total tax charge for the year 

2016
  US$ million  US$ million

2017 

18.8 
1.9 
0.8 
5.0 
(1.9) 
0.8 
(0.5) 
0.1 

6.2 

59.2
5.9
2.1
2.9
—
1.0
(3.4)
(0.8)

7.7

Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries of 
operation. Set out below are details in respect of the significant jurisdictions where the Group operates and the factors that 
influenced the current and deferred taxation in those jurisdictions:

Gibraltar 
Gibraltar companies are subject to a corporate tax rate of 10%. Gibraltar corporate tax expenses for the year are significantly 
lower compared to 2016, as a result of lower profit before tax caused by Exceptional charges as described in note 5. 

Israel 
The domestic corporate tax rate in Israel in 2017 is 24% (2016: 25%). From 1 January 2018 the rate has been reduced to 23%.  
The Company’s Israeli subsidiary concluded an assessment agreement with respect to all tax years up to and including 2013  
and entered into certain transfer pricing agreements with the Israeli Income Tax Commissioner as regards 2014-2015. 

UK 
The Group’s subsidiary in the UK is subject to a corporate tax rate of 19.25% (2016: 20%). In addition to the previously enacted 
reduction in the UK corporation tax rate to 19% from April 2017, the UK government announced and substantively enacted  
a further reduction to 17% from April 2020.

9 EARNINGS PER SHARE

Basic earnings per share 
Basic earnings per share (EPS) has been calculated by dividing the profit attributable to Ordinary Shareholders by the  
weighted average number of shares in issue during the year. 

Diluted earnings per share 
The weighted average number of shares for diluted earnings per share takes into account all potentially dilutive equity 
instruments granted, which are not included in the number of shares for basic earnings per share. Certain equity instruments 
have been excluded from the calculation of diluted EPS as their conditions of being issued were not deemed to satisfy the 
performance conditions at the end of the performance period or it will not be advantageous for holders to exercise them into 
shares, in the case of options. The number of equity instruments included in the diluted EPS calculation consist of 8,840,298 
Ordinary Shares (2016: 7,688,394) and 49,353 market-value options (2016: 101,447).

The number of equity instruments excluded from the diluted EPS calculation is 1,431,143 (2016: 1,551,580).

2017 

2016

Profit for the period attributable to equity holders of the parent (US$ million) 
Weighted average number of Ordinary Shares in issue 
Effect of dilutive Ordinary Shares and Share options 
Weighted average number of dilutive Ordinary Shares 

12.6 

51.5
  359,260,003  358,154,255
7,789,841
  368,149,654  365,944,096

8,889,651 

Basic earnings per share 
Diluted earnings per share 

3.5¢ 
3.4¢ 

14.4¢
14.1¢

Adjusted earnings per share
The Directors believe that EPS excluding Exceptional charges, share benefit charges and share of post-tax loss of equity 
accounted associates (“Adjusted EPS”) better reflects the underlying performance of the business and assists in providing 
a clearer view of the performance of the Group.

108

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

9 EARNINGS PER SHARE continued

Adjusted earnings per share continued
Reconciliation of profit to profit excluding Exceptional charges, share benefit charges and share of post-tax loss of equity 
accounted associates (“Adjusted profit”): 

Profit for the period attributable to equity holders of the parent 
Exceptional charges (see note 5) 
Share benefit charges (see note 21) 
Share of post-tax loss of equity accounted associates (see note 13) 

Adjusted profit  

Weighted average number of Ordinary Shares in issue 
Weighted average number of dilutive Ordinary Shares 

Adjusted basic earnings per share  
Adjusted diluted earnings per share  

10 DIVIDENDS

Dividends paid 

2016
  US$ million  US$ million

2017 

12.6 
50.8 
8.5 
0.2 

72.1 

51.5
3.9
6.7
0.1

62.2

  359,260,003  358,154,255
  368,149,654  365,944,096

20.1¢ 
19.6¢ 

17.4¢
17.0¢

2016
  US$ million  US$ million

2017 

70.5 

56.6

An interim dividend of 4.0¢ per share was paid on 11 October 2017 (US$14.4 million). The Board of Directors will recommend  
to the shareholders a final dividend in respect of the year ended 31 December 2017 comprising 5.9¢ per share, and an additional 
one-off dividend of 5.6¢ per share, both of which will be recognised in the 2018 financial statements once approved.

In 2016 an interim dividend of 3.8¢ per share was paid on 6 October 2016 (US$13.6 million) and a final dividend of 5.1¢ per share 
plus an additional one-off 10.5¢ per share were paid on 11 May 2017 (US$56.1 million). 

11 GOODWILL AND OTHER INTANGIBLE ASSETS

Acquired 
intangible 
assets 

Internally
generated 
intangible 
assets 

Goodwill 

Total
  US$ million  US$ million  US$ million  US$ million

Cost or valuation
At 1 January 2016 
Additions 

At 31 December 2016 

Additions 
Disposals 

At 31 December 2017 

Amortisation and impairments:
At 1 January 2016 
Amortisation charge for the year 

At 31 December 2016 

Amortisation charge for the year  
Disposals 

At 31 December 2017 

Carrying amounts
At 31 December 2017 

At 31 December 2016 

At 1 January 2016 

146.1 
— 

146.1 

— 
— 

146.1 

20.7 
— 

20.7 

— 
— 

20.7 

125.4 

125.4 

125.4 

17.5 
1.3 

18.8 

3.6 
(0.8) 

21.6 

12.1 
2.3 

14.4 

2.6 
(0.8) 

16.2 

5.4 

4.4 

5.4 

58.8 
10.6 

69.4 

11.2 
— 

80.6 

32.3 
8.3 

40.6 

11.0 
— 

51.6 

29.0 

28.8 

26.5 

222.4
11.9

234.3

14.8
(0.8)

248.3

65.1
10.6

75.7

13.6
(0.8)

88.5

159.8

158.6

157.3

109

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

11 GOODWILL AND OTHER INTANGIBLE ASSETS continued

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated depreciation 
of US$0.8 million were written off in 2017 (2016: nil).

Internally generated intangible assets
This category of assets includes capitalised development costs in accordance with IAS 38, which in nature includes research 
and development projects. The material projects as included within the carrying amount above include compliance with local 
regulatory requirements in certain jurisdictions US$6.6 million (2016: US$11.1 million) and a major upgrade to the gaming systems 
platform US$22.4 million (2016: $17.7 million). No impairment tests were considered to be required at 31 December 2017 and the 
carrying value of internally generated intangible assets is considered to be appropriate.

Analysis of goodwill by cash generating units

  Bingo online  
business 

Total
goodwill
  US$ million  US$ million   US$ million

Other  

Carrying value at 31 December 2016 and 31 December 2017 

125.1 

0.3 

125.4

Impairment
In accordance with IAS 36 and the Group’s stated accounting policy, an impairment test is carried out annually on the carrying 
amounts of goodwill and a review for indicators of impairment is carried out for other non-current assets. Where an impairment 
test was carried out, the carrying value is compared to the recoverable amount of the asset or the cash generating unit. In each 
case, the recoverable amount was the value in use of the assets, which was determined by discounting the future cash flows of 
the relevant asset or cash generating unit to their present value.

Goodwill – Bingo online business 
Goodwill and intangible assets associated with the Bingo online business unit arose following the acquisition of the Bingo 
online business of Globalcom Limited during 2007 and the acquisition of the Wink bingo business in 2009. The income streams 
generated from the Bingo online business, comprising the B2C Bingo cash generating unit and the B2B cash generating unit, have 
been considered together as the risks and rewards associated with those income streams are deemed to be sufficiently similar.

Key assumptions and inputs used 
Cash flow projections have been prepared for a five-year period, following which a long-term growth rate has been assumed. 
Underlying growth rates, as shown in the table below, have been applied to revenue and are based on past experience, including 
the results in 2017 and 2016 and projections of future changes in the UK online bingo gaming market. B2B contracts that will 
not be renewed were projected accordingly. Key assumptions in preparing these cash flow projections include moderate growth 
in revenue, a stable level of costs per customer acquisition and the expectation that the Group will continue to operate and be 
subject to gaming duties (including incremental UK remote gaming duty which commenced in H2 2017 aimed to tax charge on 
all freeplays) in its core jurisdictions.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group’s specific Weighted Average Cost  
of Capital, adjusted for tax, which is considered to be appropriate for the online Bingo cash generating units.

Pre-tax  Underlying  Underlying 

Long-term 
discount rate   growth rate2  growth rate3  growth rate 
year 6+ 

years 2-5 

applied1 

year 1  

GBP/US$
exchange
Operating 
rate used
expenses  in the model
for future
periods4

increase 
year 6+ 

Operating 
expenses 
increase 
years 1-5 

At 31 December 2017 
At 31 December 2016 

9% 
9% 

3% 
(1%) 

1% 
7% 

2% 
2% 

1% 
8% 

2% 
2% 

1.35
1.25

1  The pre-tax discount rate is recalculated every year by taking into account prevailing risk free rates, equity risk premium and company beta and having regard  

to external data commenting upon the Weighted Average Cost of Capital applied to the Group. 

2 The underlying growth rate in 2017 increased compared to 2016, recognising the strengthening of the average GBP/US$ exchange rate in 2017 compared to the average 

rate in previous year. 

3 The underlying growth rate for years 2 to 5 was calculated excluding the effect of certain B2B contracts, which will not be renewed.
4 Management recognises that a change in GBP/US$ currency rate can have a significant impact on available headroom. A reduction by 10% in the GBP/US$ currency rate 

would result in decrease of available headroom by 51%, a reduction by 20% in GBP/US$ currency rate would result in impairment. 

The Directors have concluded that there are no reasonably possible changes to key assumptions that would lead to impairment 
in the Bingo goodwill and intangible assets. 

110

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

11 GOODWILL AND OTHER INTANGIBLE ASSETS continued

Acquired intangible assets 
Software licences
No impairment tests were considered to be required at 31 December 2017 and the carrying value of licences is considered  
to be appropriate. 

Other intangible assets 
No impairment tests were considered to be required at 31 December 2017 and the carrying value of other intangible assets  
is considered to be appropriate.

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

12 PROPERTY, PLANT AND EQUIPMENT

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

  Office furniture, 
  equipment and 
IT equipment  motor vehicles 
US$ million 

US$ million 

Leasehold 
improvements 
US$ million 

Total
US$ million

Cost
At 1 January 2016 
Additions 
Disposals 

At 31 December 2016 
Additions 
Disposals 

At 31 December 2017 

Accumulated depreciation
At 1 January 2016 
Charge for the year 
Disposals 

At 31 December 2016 
Charge for the year 
Disposals 

At 31 December 2017 

Carrying amounts
At 31 December 2017 

At 31 December 2016 

At 1 January 2016 

49.2 
5.6 
(4.9) 

49.9 
4.1 
(9.9) 

44.1 

41.7 
6.8 
(4.9) 

43.6 
4.9 
(9.9) 

38.6 

5.5 

6.3 

7.5 

4.1 
0.3 
— 

4.4 
1.2 
(0.1) 

5.5 

3.0 
0.3 
— 

3.3 
0.4 
(0.1) 

3.6 

1.9 

1.1 

1.1 

14.8 
0.4 
(0.1) 

15.1 
0.3 
(0.2) 

15.2 

12.2 
1.3 
(0.1) 

13.4 
0.4 
(0.2) 

13.6 

1.6 

1.7 

2.6 

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated depreciation  
of US$10.2 million were written off in 2017 (2016: US$5.0 million).

68.1
6.3
(5.0)

69.4
5.6
(10.2)

64.8

56.9
8.4
(5.0)

60.3
5.7
(10.2)

55.8

9.0

9.1

11.2

111

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

13 INVESTMENTS

The following entities meet the definition of joint ventures and associates and have been equity accounted in the consolidated 
financial statements:

Name 

AAPN Holdings LLC 
Come2Play Limited 

Effective
interest
  Country of  31 December  31 December
2016

Effective 
interest 

2017 

  Relationship  incorporation 

  Joint venture 
Associate 

USA 
Israel 

47% 
20% 

47%
20%

A reconciliation of the movements in the Group’s interest in equity accounted joint ventures and associates is shown below:

At 1 January 2016 
Share of post-tax loss of equity accounted joint ventures and associates 

At 31 December 2016 
Share of post-tax loss of equity accounted joint ventures and associates 

At 31 December 2017 

 Joint ventures  Associates
  US$ million  US$ million

— 
— 

— 
— 

— 

1.4
(0.1)

1.3
(0.2)

1.1

US joint ventures
In 2013 the Group entered into a joint venture agreement (‘‘JVA”) with Avenue OLG Entertainment LLC (‘‘Avenue”) 
and other minority shareholders to form AAPN Holdings LLC (‘‘AAPN”), under which the Group has a 47% interest in AAPN. 
AAPN has a 100% owned subsidiary, AAPN New Jersey LLC (‘‘AAPN NJ”), which has a B2C gaming offering in New Jersey.

AGN LLC (“AGN”), the entity which contracted with a Las Vegas casino licensee in connection with the operation of a B2C 
gaming offering in Nevada, is 100% owned by the Group. However, the Group considers that due to the manner in which AGN  
was operated under the contractual arrangements in the JVA, it was regarded as a joint venture. During 2016 AGN surrendered  
its Nevada licence and ceased operation and winded down as of 31 December 2017.

AAPN has been equity accounted for, reflecting the Group’s effective 47% interest in their consolidated results and assets.

112

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

13 INVESTMENTS continued

US joint ventures continued
Amounts relating to the joint ventures and the Group’s share of net assets and post-tax losses of the joint ventures  
are as follows:

Net assets of US joint ventures

Non-current assets 
Current assets 
Current liabilities 

Net assets of joint ventures 

Assets attributed to class B holders 

Net assets of joint ventures attributed to the Group 

Group effective interest in joint ventures 

Group share of net assets of joint ventures 

Income statement of US joint ventures
Revenue 
Expenses 

Post tax loss of joint ventures 

Expenses attributed to class B holders 

Total post tax loss of joint ventures attributed to the Group 

Group effective interest in joint ventures 

Group share of post tax loss of joint ventures1 

2016
  US$ million  US$ million

2017 

2.5 
7.5 
(1.1) 

8.9 

4.1
9.6
(1.4)

12.3

(8.9) 

(12.3)

— 

47% 

— 

2.6 
(6.1) 

(3.5) 

(2.0) 

(5.5) 

47% 

(2.6) 

—

47%

—

2.7
(6.1)

(3.4)

(2.0)

(5.4)

47%

(2.5)

1  The Group’s investment in the US joint ventures had reduced to nil due to the US joint ventures’ cumulative losses exceeding the Group’s investment. In 2017 the US joint 

ventures incurred further losses and, as a result, the Group’s investment remained at nil. As the Group’s investment remained at nil, the Group did not recognise the losses 
of US$2.6 million in its consolidated income statement in 2017 (2016: US$2.5 million). The total amount of unrecognised loss as of 31 December 2017 is US$8.5 million 
(2016: US$5.9 million).

Associates
On 15 April 2015 the Group acquired 20% of the Ordinary Shares of Come2Play Limited for a cash payment of US$1.5 million.  
As at 31 December 2017 the Group had investment to associate of US$1.1 million (2016: US$1.3 million). Further disclosures have 
not been provided as the investment is not material to the Group.

Other investments 
The Group holds available for sale investments of US$0.2 million at 31 December 2017 (31 December 2016: US$0.2 million).

113

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

14 DEFERRED TAXES

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for income tax purposes. The Group’s deferred tax assets and liabilities 
resulting from temporary differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax relates to the following:
Accrued severance pay 
Vacation pay accrual 
Property, plant and equipment 
Intangible assets 

Reflected in the statement of financial position as follows:
Deferred tax assets 
Deferred tax liabilities 

2016
  US$ million  US$ million

2017 

0.2 
0.6 
1.1 
(0.4) 

1.5 

1.5 
— 

0.2
0.6
1.3
(2.9)

(0.8)

1.1
(1.9)

The Group has no tax losses at 31 December 2017 (2016: nil) that are available indefinitely for offset against future taxable profits 
of the companies in which the losses arose.

15 CASH AND CASH EQUIVALENTS 

Cash and short-term deposits 
Customer funds 
Restricted short-term deposits 

2016
  US$ million  US$ million

2017 

106.7 
71.7 
1.2 

179.6 

95.8
75.7
1.1

172.6

Customer funds represent bank deposits matched by liabilities to customers and progressive prize pools of an equal value  
(see note 19). Restricted short-term deposits represent amounts held by banks primarily to support guarantees in respect  
of regulated markets licence requirements.

16 TRADE AND OTHER RECEIVABLES

Trade receivables 
Other receivables  
Prepayments 

Current trade and other receivables 
Non-current other receivables  

2016
  US$ million  US$ million

2017 

27.8 
11.4 
3.9 

43.1 
0.8 

43.9 

20.2
11.2
4.5

35.9
0.7

36.6

The carrying value of trade receivables and other receivables approximates to their fair value as the credit risk has been 
addressed as part of impairment provisioning and, due to the short-term nature of the receivables, they are not subject to 
ongoing fluctuations in market rates. Note 24 provides credit risk disclosures on trade and other receivables.

114

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

17 SHARE CAPITAL 

Share capital comprises the following:

Authorised

  31 December  31 December  31 December  31 December
2016
Number  US$ million  US$ million

2017 
Number 

2017 

2016 

Ordinary Shares of £0.005 each  

 1,026,387,500  1,026,387,500 

8.1 

8.1

Allotted, called up and fully paid

  31 December  31 December  31 December  31 December
2016
Number  US$ million  US$ million

2017 
Number 

2017 

2016 

Ordinary Shares of £0.005 each at beginning of year 
Issue of Ordinary Shares of £0.005 each 

  358,585,958  357,081,283 
1,504,675 

1,093,603 

Ordinary Shares of £0.005 each at end of year 

  359,679,561  358,585,958 

3.2 
0.1 

3.3 

3.2
—

3.2

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group’s employee share option 
plan (see note 21) during 2017 and 2016:

During 2017, the Company issued 1,093,603 shares (2016: 1,504,675) out of which 155,603 shares (2016: 535,958) were  
issued in respect of employees exercising market value options giving rise to an increase in share premium of US$0.2 million 
(2016: US$1.1 million).

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share capital 
of the Group amounts to US$3.3 million (2016: US$3.2 million) and is split into 359,679,561 (2016: 358,585,958) Ordinary Shares. 
The share capital in UK Sterling (“GBP”) is £1.8 million (2016: £1.8 million). 

18 TRADE, OTHER PAYABLES AND PROVISIONS

Trade payables 
Accrued expenses 
Other payables 

Total trade and other payables 
Provisions 

2016
  US$ million  US$ million

2017 

38.4 
87.3 
34.5 

160.2 
47.0 

207.2 

38.0
69.4
31.9

139.3
—

139.3

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these balances. 

Provisions
During the year, the Group recorded a provision for Exceptional charges of US$45.3 million (39.6 million Euro) in respect  
of potential value added tax relating to the provision of gaming services in Germany prior to 2015, as described in note 5. 

Movement in the provision during the year is as follows:

At 1 January 2017 
Arising during the year 
Paid during the year 
Exchange rate 

At 31 December 2017 

Current 
Non-current 

Total
  US$ million

—
45.3
(0.7)
2.4

47.0

47.0
—

115

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

19 LIABILITIES TO CUSTOMERS AND PROGRESSIVE PRIZE POOLS

Liabilities to customers 
Progressive prize pools 

2016
  US$ million  US$ million

2017 

65.1 
6.6 

71.7 

70.7
5.0

75.7

20 INVESTMENTS IN SIGNIFICANT SUBSIDIARIES 

The consolidated financial statements include the following principal subsidiaries of 888 Holdings plc:

Name 

  Percentage of  Percentage of
  equity interest  equity interest
2016

Country of  
incorporation 

2017 
% 

%  Nature of business

VHL Financing Limited 
Cassava Enterprises (Gibraltar) Limited 
Virtual Digital Services Limited 

Gibraltar 
Gibraltar 
Gibraltar 

Brigend Limited 
Fordart Limited 
888 UK Limited 
Virtual Marketing Services Italia Limited 
888 Spain Public Limited Company 
888 US Limited 

Gibraltar 
Gibraltar 
Gibraltar 
Gibraltar 
Gibraltar 
Gibraltar 

100 
100 
100 

100 
100 
100 
100 
100 
100 

100 
100 
100 

100 
100 
100 
100 
100 
100 

888 Atlantic Limited 

Gibraltar 

100 

100 

 Holding company
 Holder of gaming licences in Gibraltar
 Holder of gaming licences in Gibraltar 
for European markets which are not 
locally regulated
 Bingo business operator
 B2B business operator (except Bingo)
 Holder of UK remote gaming licence
 Holder of Italian online gaming licence
 Holder of Spanish online gaming licence
 Holder of Interactive Gaming Service 
Provider and Manufacturer licence in 
the state of Nevada
 Holder of Transactional Waiver 
pending application for full licensing  
in the state of New Jersey
 Holder of Gaming Vendor License  
in the state of Delaware
 Holder of Romanian online  
gaming licence
 Holder of Irish online betting licence
 Holder of Danish online gaming licence
 Trademark licensor
 Development of social games – Mytopia

100 
100 
100 
100 
100  Payment transmission
100  Holder of group IP assets
100  Marketing acquisition
100  Advertising services
100  Provider of US-based services 

100 

100 

100 
100 

100 
100 
100 

100 

for US operations
 Customer call center operator
 Research, development and  
marketing support
 Investment holding company
 Software development
 Data hosting and development 
services
 Administration of employee  
equity schemes

100  Holder of US Joint Venture (AAPN) 

888 Liberty Limited 

888 Romania Limited 

Gibraltar 

Gibraltar 

Gibraltar 
888 (Ireland) Limited 
Gibraltar 
888 Denmark Limited 
Gibraltar 
Virtual Emerging Entertainment Limited 
Gibraltar 
New Wave Virtual Ventures Limited 
Gibraltar 
Gisland Limited 
Virtual IP Assets Limited 
BVI 
Virtual Marketing Services (Gibraltar) Limited  Gibraltar 
UK 
Virtual Marketing Services (UK) Limited 
New Jersey, 
888 US Services Inc. 
USA 
Antigua 
Israel 

Dixie Operations Limited 
Random Logic Limited 

Random Logic Ventures Limited 
Sparkware Technologies SRL 
Virtual Internet Services Limited 

Israel 
Romania 
Gibraltar 

Virtual Share Services Limited 

Gibraltar 

888 US Inc. 

116

Delaware,  

USA

100 

100 

100 
100 
100 
100 
100 
100 
100 
100 
100 

100 
100 

100 
100 
100 

100 

100 

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

21 SHARE BENEFIT CHARGES 

Equity-settled share benefit charges
As at 31 December 2017 the Group has equity-settled employee shares and share options granted under two equity-settled 
employee share incentive plans – the 888 All-Employee Share Plan (“AEP”), which expired according to its terms in August 2015, 
and the 888 Long-Term Incentive Plan 2015 (“LTIP”) which was adopted at the Extraordinary General Meeting on 29 September 
2015. The 888 Long-Term Incentive Plan 2015 is open to employees (including Executive Directors) and full-time consultants 
of the Group, at the discretion of the Remuneration Committee. Awards under this scheme will vest in instalments over a fixed 
period of at least three years subject to the relevant individuals remaining in service. Certain of these awards are subject to 
additional performance conditions imposed by the Remuneration Committee at the dates of grant, further details of which are 
given in the Directors’ Remuneration Report on page 63 to 76.

In addition, on 8 May 2017, the Board adopted a Deferred Share Bonus Plan (“DSBP”) in order to allow the Company to comply 
with the requirement contained in its Remuneration Policy pursuant to which any annual bonus payment made to an Executive 
Director in excess of 100% of such Executive Director’s annual salary is deferred into equity awards of the Company in the form 
of nil cost options or share awards.

Details of equity-settled shares and share options granted as part of the AEP, the LTIP and the DSBP are set out below: 

Share options granted

Outstanding at the beginning of the year 
Market value options lapsed during the year 
Market value options exercised during the year 
Outstanding at the end of the year1,2,3 

2017 

2016

  Weighted  
average  
exercise  
price 

  Weighted
average
exercise
price 

Number 

£1.27 
£1.15 
£1.28 
£1.26 

259,981 
(6,410) 
(155,603) 
97,968 

£1.35 
£1.70 
£1.31 
£1.27 

Number

908,224
(112,285)
(535,958)
259,981

1  Of the total number of options outstanding at 31 December 2017. 97,968 had vested and were exercisable (2016: 259,981).
2 The range of exercise prices for options outstanding at 31 December 2017 is £1.02-£1.50 (2016: £1.02-£1.50).
3 The weighted average remaining contractual life at the year-end was 1.22 years (2016: 1.62 years). 

Ordinary Shares granted (without performance conditions)

Outstanding at the beginning of the year 
Shares granted during the year 
Lapsed future vesting shares 
Shares issued during the year 

Outstanding at the end of the year 
Averaged remaining life until vesting 

Shares are granted at a nominal exercise price. 

Deferred Share Bonus Plan 

Outstanding at the beginning of the year 
Shares granted during the year 

Outstanding at the end of the year 
Averaged remaining life until vesting 

2017 
Number 

2016
Number

4,240,266 
35,652 
(169,213) 
(23,333) 

1,327,483
3,041,045
(92,754)
(35,508)

4,083,372 
1.09 years 

4,240,266
2.09 years

2017
Number

—
211,691

211,691
1.22 years

The aforementioned grants under the DSBP were approved by the Board as part of the annual bonus award to the Executive 
Directors for 2016, pursuant to which an amount equal to100% of salary was granted in cash, with the additional 50% of salary 
deferred into shares of the Company. These grants were made on 28 June 2017 to the CEO (130,914 Shares) and CFO (80,777 
Shares), with the shares vesting in equal tranches on 28 June 2018, 2019 and 2020. Ordinary Shares granted for future vesting 
are valued at the share price at grant date, which the Group considers approximates to the fair value. On 29-30 June 2017 the 
Group purchased 211,691 shares on the open market at an average price of 255.31¢ per share, all of which were recognised as 
treasury shares as of 31 December 2017.

117

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

21 SHARE BENEFIT CHARGES continued

Ordinary Shares granted (subject to performance conditions)

Outstanding at the beginning of the year 
Shares granted during the year 
Lapsed future vesting shares 
Shares issued during the year 

Outstanding at the end of the year 
Averaged remaining life until vesting 

2017 
Number 

2016
Number

5,573,612 
1,332,944 
— 
(914,667) 

5,273,963
1,621,450
(388,592)
(933,209)

5,991,889 
1.17 years 

5,573,612
1.61 years

Of these grants, 50% of each are dependent on an EPS growth target, and 50% on total shareholder return (TSR) compared  
to a peer group of companies. Further details of performance conditions that have to be satisfied on these awards are set out  
in the Directors’ Remuneration Report on pages 63 to 76. The EPS growth target is taken into account when determining the 
number of shares expected to vest at each reporting date, and the TSR target is taken into account when calculating the fair 
value of the share grant.

Valuation information – shares granted under TSR condition

Shares granted during the year: 

Share pricing model used 
Determined fair value 
Number of shares granted 
Average risk-free interest rate 
Average standard deviation  
Average standard deviation of peer group 

Valuation information – shares granted

2017 

2016

  Monte Carlo  Monte Carlo
£1.31
810,725
0.50%
33%
31%

£1.72 
666,472 
0.16% 
31% 
29% 

2017 

2016

Without 

With 
  performance  performance  performance  performance
conditions

conditions 

conditions 

conditions 

Without 

With 

Weighted average share price at grant date 
Weighted average share price at issue of shares 

£2.73 
£2.65 

£2.73 
£2.71 

£2.02 
£2.15 

£2.05
£2.28

Ordinary Shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date, 
which the Group considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily 
relating to non-receipt of dividends, are considered to have an immaterial effect on the share option charge.

In accordance with IFRS 2 – Share-based Payment, a charge to the consolidated income statement in respect of any shares or 
options granted under the above schemes is recognised and spread over the vesting period of the shares or options based on 
the fair value of the shares or options at the grant date, adjusted for changes in vesting conditions at each balance sheet date. 
These charges have no cash impact. 

Share benefit charges

Equity-settled 
Equity-settled charge for the year 

Total share benefit charges 

118

2016
  US$ million  US$ million

2017 

8.5 

8.5 

6.7

6.7

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

22 RELATED PARTY TRANSACTIONS

The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their 
share benefit charges, are set out below:

Short-term benefits  
Post-employment benefits 
Share benefit charges – equity-settled 

2016
  US$ million  US$ million

2017 

4.6 
0.2 
4.7 

9.5 

4.1
0.2
4.2

8.5

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Further details on Directors’ remuneration are given in the Directors’ Remuneration Report on pages 63 to 76.

US joint ventures
During 2017 the Group charged the US joint ventures for reimbursement of costs of US$2.1 million (2016: US$1.7 million),  
of which the outstanding balance at 31 December 2017 is US$0.5 million (2016: US$0.3 million). 

Investment in associates
During 2016 the Group charged its associate for the Group share of the net revenue of US$1.6 million. The revenue share 
agreement between the Group and the associate was terminated in September 2016. The outstanding balance at  
31 December 2017 is nil (2016: US$0.1 million).

23 COMMITMENTS 

Lease commitments 
Future minimum lease commitments under operating leases on properties occupied by the Group at the year-end are as follows: 

Within one year 
Between two and five years 
More than five years 

2016
  US$ million  US$ million

2017 

4.9 
17.7 
11.8 

34.4 

4.1
13.1
14.4

31.6

The increase in lease commitments during the year mainly relates to the renewal of the lease agreement in Gibraltar,  
for six years until June 2023.

The expense relating to operating leases recorded in the consolidated income statement in the year was US$5.1 million  
(2016: US$4.6 million).

119

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

24 FINANCIAL RISK MANAGEMENT 

The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and procedures for 
managing these risks are set by the Board following recommendations from the Chief Financial Officer. The Board reviews the 
effectiveness of these procedures and, if required, approves specific policies and procedures in order to mitigate these risks.

The main financial instruments used by the Group, on which financial risk arises, are as follows: 

•  Cash and cash equivalents;
•  Trade and other receivables;
•  Trade and other payables;
•  Customer deposits;
•  Available for sale financial investments; 

Detailed analysis of these financial instruments is as follows:

Financial assets 

Trade and other receivables1 (note 16) 
Cash and cash equivalents (note 15) 
Available for sale investment (note 13) 

1  Excludes prepayments and non-current other receivables.

2016
  US$ million  US$ million

2017 

39.2 
179.6 
0.2 

219.0 

31.4
172.6
0.2

204.2

In accordance with IAS 39, all financial assets are classified as loans and receivables except for available-for-sale investments, 
which are classified as available for sale assets.

Financial liabilities 

Trade and other payables1 (note 18) 
Customer deposits (note 19) 

1  Excludes taxes payable.

2016
  US$ million  US$ million

2017 

93.8 
71.7 

165.5 

92.5
75.7

168.2

In accordance with IAS 39, all financial liabilities are held at amortised cost except for the derivative financial instruments, which 
are recognised at fair value through profit and loss.

120

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

24 FINANCIAL RISK MANAGEMENT continued

Capital
The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the Group is 
maximising shareholders’ value, which, from the capital perspective, is achieved by maintaining the capital structure most suited 
to the Group’s size, strategy and underlying business risk. There are no demands or restrictions on the Group’s capital. 

The main financial risk areas are as follows: 

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

Credit risk
Trade receivables
The Group’s credit risk is primarily attributable to trade receivables, most of which are due from the Group’s payment service 
providers (PSP). These are third-party companies that facilitate deposits and withdrawals of funds to and from customers’  
virtual wallets with the Group. These are mainly intermediaries that transact on behalf of credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces 
this credit risk by: 

•  Monitoring balances with PSPs on a regular basis.
•  Arranging for the shortest possible cash settlement intervals.
•  Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.
•  Ensuring a new PSP is only contracted following various due diligence and “Know Your Customer” procedures.
•  Ensuring policies are in place to reduce dependency on any specific PSP and as a limit to any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good credit 
quality and there is a low level of potential bad debt as at year-end amounting to US$0.5 million arising from a PSP failing to 
discharge its obligation (2016: US$0.5 million). This has been charged to the consolidated income statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (“chargebacks”) or 
any other funding method they have used in respect of the services provided by the Group. Customers may fail to fulfil their 
obligation to pay, which will result in funds not being collected. These chargebacks and uncollected deposits, when occurring, 
will be deducted at source by the PSPs from any amount due to the Group. As such the Group provides for these eventualities 
by way of an impairment provision based on analysis of past transactions. This provision is set off against trade receivables and 
at 31 December 2017 was US$1.4 million (2016: US$1.4 million). 

The Group’s in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following 
prevention and verification procedures using internally developed bespoke systems integrated with commercially available  
third-party measures. 

Cash and cash equivalents 
The Group controls its cash position from its Gibraltar headquarters. Subsidiaries in its other main locations maintain minimal 
cash balances as required for their operations. Cash settlement proceeds from PSPs, as described above, are paid into bank 
accounts controlled by the Treasury function in Gibraltar. 

The Group holds the majority of its funds with highly reputable financial institutions and will not hold funds with financial 
institutions with a low credit rating save for limited balances for specific operational needs. The Group maintains its cash 
reserves in highly liquid deposits and regularly monitors interest rates in order to maximise yield.

Customer funds
Customer funds are matched by customer liabilities and progressive prize pools of an equal value. 

Restricted short-term deposits
Restricted short-term deposits are short-term deposits held by banks primarily to support guarantees in respect of regulated 
markets’ licence requirements.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totalling US$219.0 million  
(2016: US$204.2 million).

121

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

24 FINANCIAL RISK MANAGEMENT continued

Liquidity risk 
Liquidity risk exists where the Group might encounter difficulties in meeting its financial obligations as they become due.  
The Group monitors its liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its obligations. 

The following table details the contractual maturity analysis of the Group’s financial liabilities:

2017

Trade and other payables1 
Customer deposits 

1  Excludes taxes payable.

Trade and other payables1 
Customer deposits 

1  Excludes taxes payable. 

  On demand 
Total
  US$ million  US$ million  US$ million  US$ million  US$ million

In 3 months 

Between
3 months  More than
1 year 
and 1 year 

11.2 
71.7 

82.9 

68.7 
— 

68.7 

13.9 
— 

13.9 

— 
— 

— 

93.8
71.7

165.5

2016

  On demand 
Total
  US$ million  US$ million  US$ million  US$ million  US$ million

In 3 months 

Between
3 months 
and 1 year 

More than
1 year 

10.0 
75.7 

85.7 

72.8 
— 

72.8 

9.7 
— 

9.7 

— 
— 

— 

92.5
75.7

168.2

The Group’s financial risk arising from exchange rate fluctuations is mainly attributed to: 

•  Mismatches between customer deposits, which are predominantly denominated in US$, and the net receipts from customers, 
which are settled in the currency of the customer’s choice and of which Pounds Sterling (“GBP”) and Euros (“EUR”) are the 
most significant.

•  Mismatches between reported revenue, which is mainly generated in US$ (the Group’s reporting currency and the functional 

currency of the majority of its subsidiaries), and a significant portion of deposits settled in local currencies. 

•  Expenses, the majority of which are denominated in foreign currencies including Pounds Sterling (“GBP”), Euros (“EUR”) 

and New Israeli Shekels (“ILS”).

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure  
is kept to an acceptable level. This includes the use of foreign exchange forward contracts designed to fix the economic 
impact of known liabilities when considered appropriate.

At 31 December 2017 the Group does not have any open foreign exchange forward contracts.

122

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE.888.COM

24 FINANCIAL RISK MANAGEMENT continued

Market risk continued
Currency risk continued
The tables below detail the monetary assets and liabilities by currency:

2017

GBP 

Total
US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

Other 

USD 

EUR 

ILS 

Cash and cash equivalents 
Trade and other receivables 
Available for sale investments 

Monetary assets 

Trade and other payables 
Customer deposits 

Monetary liabilities 

Net financial position 

Cash and cash equivalents 
Trade and other receivables 
Available for sale investments 

Monetary assets 

Trade and other payables 
Customer deposits 

Monetary liabilities 

Net financial position 

29.5 
13.9 
— 

43.4 

(28.4) 
(12.5) 

(40.9) 

2.5 

59.5 
17.3 
— 

76.8 

(11.3) 
(14.1) 

(25.4) 

51.4 

56.7 
2.2 
0.2 

59.1 

(21.4) 
(41.0) 

(62.4) 

(3.3) 

25.8 
0.4 
— 

26.2 

(30.5) 
— 

(30.5) 

(4.3) 

2016

8.1 
5.4 
— 

13.5 

(2.2) 
(4.1) 

(6.3) 

7.2 

179.6
39.2
0.2

219.0

(93.8)
(71.7)

(165.5)

53.5

GBP 

Total
US$ million  US$ million  US$ million  US$ million  US$ million  US$ million

Other 

USD 

EUR 

ILS 

39.0 
13.0 
— 

52.0 

(26.4) 
(18.2) 

(44.6) 

7.4 

26.1 
9.5 
— 

35.6 

(11.7) 
(11.7) 

(23.4) 

12.2 

18.4 
0.5 
— 

18.9 

(27.9) 
— 

(27.9) 

(9.0) 

81.1 
3.3 
0.2 

84.6 

(24.3) 
(43.8) 

(68.1) 

16.5 

8.0 
5.1 
— 

13.1 

(2.2) 
(2.0) 

(4.2) 

8.9 

172.6
31.4
0.2

204.2

(92.5)
(75.7)

(168.2)

36.0

Sensitivity analysis 
The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US$ exchange rate  
at the balance sheet date for balance sheet items denominated in Pounds Sterling, Euros and New Israeli Shekels: 

Year ended 31 December 2017

10% strengthening 
10% weakening 

10% strengthening 
10% weakening 

ILS
  US$ million  US$ million  US$ million

GBP 

EUR 

(0.3) 
0.3 

(5.1) 
5.1 

0.4
(0.4)

Year ended 31 December 2016

ILS
  US$ million  US$ million  US$ million

GBP 

EUR 

(0.7) 
0.7 

(1.2) 
1.2  

0.9
(0.9)

Interest rate risk 
The Group’s exposure to interest rate risk is limited to the interest bearing deposits in which the Group invests surplus funds. 

The Group’s policy is to invest surplus funds in low risk money market funds and in interest bearing bank accounts. The Group 
arranges for excess funds to be placed in these interest bearing accounts with its principal bankers in order to maximise 
availability of funds for investments. 

Downside interest rate risk is minimal as the Group has no floating rates borrowings. Given current low interest rates, a 0.5% 
downward movement in bank interest rates would not have a significant impact on finance income for the year. However, a 0.5% 
increase in interest rates would, based on the year end deposits, increase annual profits by US$0.35 million.

123

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS
continued

25 FAIR VALUE MEASUREMENTS

At 31 December 2017 and 2016, the Group’s available for sale investment is measured at fair value (level 2). For the remaining 
financial assets and liabilities, the Group considers that the book value approximates to fair value.

There were no changes in valuation techniques or transfers between categories in the period.

26 PROVISIONS, CONTINGENT LIABILITIES AND REGULATORY ISSUES 

(a) The Group operates in numerous jurisdictions. Accordingly, and on the basis of tax advice obtained, the Group is filing 

tax returns, providing for and paying all taxes and duties it believes are due based on local tax laws and transfer pricing 
agreements and tax advice obtained. The Group is also periodically subject to audits and assessments by local taxing 
authorities. Other than as provided in the Group financial statements, the Board is unable to quantify reliably any exposure 
for additional taxes, if any, that may arise from the final settlement of such assessments and considers it unlikely that any 
further liability will arise. 

(b) There are uncertainties as to whether any VAT is due in respect of certain services provided by the Group to customers in 
Germany prior to 2015. These uncertainties are in respect of the determination of the place of supply of some or all of the 
services provided by the Group prior to 2015 and, insofar as the place of supply and the customer’s location is determined 
to be Germany, whether a possible imposition of VAT on relevant services would be lawful. There are also uncertainties 
surrounding any tax base to be applied and any retrospective period in the event that it is ultimately determined that VAT is 
due on any relevant services. 

Historically, on the basis of legal advice received, the Board considered that cash outflow in respect of VAT on these services 
rendered to customers in Germany was not probable. In the current period, in response to an inquiry from the tax authorities 
in Germany about services provided prior to 2015, the Group provided information, in order to fulfil its statutory assistance 
and information obligations, to enable the appropriate tax authorities to form their own view regarding the likelihood 
of a VAT liability. The Group obtained a thorough legal assessment and considered the tax position in respect of each 
service supplied and has taken a cautious approach by recording a provision of US$45.3 million (39.6 million Euro) in 2017 
consolidated income statement (2016: nil) in respect of some of these services, based on its estimate of probable amounts 
due given the uncertainties outlined above. See note 18. Discussions with the relevant tax authorities are on-going. 

For other services, the Group considers that it has strong arguments to support the position that the payment of VAT is not 
probable due to the significant uncertainties (as outlined above) related to these services. On this basis, no amounts have 
been recorded in the Group’s consolidated financial statements. However, it remains possible that there is a cash outflow 
in respect of these services. The Group has estimated that the VAT which may be payable in respect of these items is up to 
US$18.5 million. 

This position reflects the Group’s estimate of the likely amounts and probability of any related outflows. However, the Board 
has reserved its position and all legal rights, based on legal advice received. 

(c) As part of the Board’s ongoing regulatory compliance and operational risk assessment process, it continues to monitor 

legal and regulatory developments, and their potential impact on the business, and continues to take appropriate advice in 
respect of these developments.

  Given the nature of the legal and regulatory landscape of the industry, from time to time the Group has received notices, 

communications and legal actions from a small number of regulatory authorities and other parties in respect of its activities. 
The Group has taken legal advice as to the manner in which it should respond and the likelihood of success of such actions. 
Based on this advice and the nature of the actions, for the majority of these matters the Board is unable to quantify reliably 
the outflow of funds that may result, if any. For matters where an outflow of funds is probable and can be measured reliably, 
amounts have been recognised in the financial statements. Except for the UKGC matter further described in note 5 these 
amounts are not material at 31 December 2017.

124

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
COMPANY BALANCE SHEET 
At 31 December 2017

CORPORATE.888.COM

2016
2017 
Note  US$ million  US$ million

Assets
Non-current assets
Investments in subsidiaries 
Deferred tax assets 

Current assets
Trade and other receivables 
Income tax receivable 
Cash and cash equivalents 

Total assets 

Equity and liabilities
Equity
Share capital 
Share premium 
Treasury shares 
Retained earnings1 

Total equity  

Liabilities
Current liabilities
Trade and other payables 
Income tax payable 

Non-current liabilities
Deferred tax liabilities 

Total liabilities 

Total equity and liabilities 

2 
10 

3 

4 
4 
4 

5 

10 

40.5 
0.6 

41.1 

27.9 
1.0 
0.1 

29.0 

70.1 

3.3 
3.5 
(0.7) 
45.6 

51.7 

13.4 
5.0 

18.4 

— 

18.4 

70.1 

1  Includes net result of the Company for the year ended 31 December 2017 of US$22.2 million (31 December 2016: US$65.7 million).

The financial statements on pages 125 to 129 were approved and authorised for issue by the Board of Directors on 
20 March 2018 and were signed on its behalf by:

Itai Frieberger 
Chief Executive Officer 

 Aviad Kobrine
Chief Financial Officer

The notes on pages 128 and 129 form part of these financial statements.

37.9
—

37.9

86.0
1.1
—

87.1

125.0

3.2
3.3
—
85.4

91.9

31.2
—

31.2

1.9

33.1

125.0

125

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2017

Share 
capital 

Share 
premium 

Treasury 
shares 

Retained
earnings 

Total
  US$ million  US$ million  US$ million  US$ million  US$ million

Balance at 1 January 2016 

Profit and total comprehensive income for the year 
Dividend paid (note 9) 
Issue of shares (note 4) 
Equity-settled share benefit charges (note 8) 

Balance at 31 December 2016 

Profit and total comprehensive income for the year 
Dividend paid (note 9) 
Issue of shares (note 4) 
Acquisition of treasury shares (note 4) 
Equity-settled share benefit charges (note 8) 

Balance at 31 December 2017 

3.2 

— 
— 
— 
— 

3.2 

— 
— 
0.1 
— 
— 

3.3 

2.2 

— 
— 
1.1 
— 

3.3 

— 
— 
0.2 
— 
— 

3.5 

— 

— 
— 
— 
— 

— 

— 
— 
— 
(0.7) 
— 

(0.7) 

69.6 

65.7 
(56.6) 
— 
6.7 

85.4 

22.2 
(70.5) 
— 
— 
8.5 

45.6 

75.0

65.7
(56.6)
1.1
6.7

91.9

22.2
(70.5)
0.3
(0.7)
8.5

51.7

The following describes the nature and purpose of each reserve within equity: 

Share capital – represents the nominal value of shares allotted, called-up and fully paid for.
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares - represent reacquired own equity instruments. Treasury shares are recognised at cost 
and deducted from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the Parent Company 
statement of comprehensive income and other transactions with equity holders.

The notes on pages 128 and 129 form part of these financial statements. 

126

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF CASH FLOWS 
For the year ended 31 December 2017

CORPORATE.888.COM

Cash flows from operating activities:
Profit before tax 
Adjustments for:
Share benefit charges 
Decrease (increase) in net amounts owed by subsidiaries 
Increase in other receivables 
Decrease in trade and other payables 

Cash generated from operations 
Income tax paid 

Net cash generated from operating activities 

Cash flows from financing activities:
Issue of shares 
Acquisition of treasury shares 
Dividends paid 

Net cash used in financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

The notes on pages 128 and 129 form part of these financial statements.

2016
2017 
Note  US$ million  US$ million

8 
3, 5 
3 
5 

4 
4 
9 

24.9 

0.6 
46.4 
(0.1) 
(0.8) 

71.0 
— 

71.0 

0.3 
(0.7) 
(70.5) 

(70.9) 

0.1 
— 

0.1 

67.1

0.5
(9.6)
(0.1)
(2.4)

55.5
—

55.5

1.1
—
(56.6)

(55.5)

—
—

—

127

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

1 GENERAL INFORMATION AND ACCOUNTING POLICIES 

A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company’s financial statements have been prepared in accordance with International Financial Reporting Standards 
(“IFRS”) as adopted by the European Union and on an historical basis.

The Company applies consistent accounting policies, as applied by the Group. To the extent that an accounting policy  
is relevant to both Group and Company financial statements, refer to the Group financial statements for disclosure of the 
accounting policy (see note 2 to the consolidated financial statements). Material policies that apply to the Company only  
are included as appropriate.

Under Section 288 of the Gibraltar Companies Act 2014, the Company is exempt from the requirement to present its own 
income statement.

Investment in subsidiaries
The Company’s investments in subsidiaries are carried at cost less provisions resulting from impairment. 

Share-based payments
The financial effect of awards by the Company of options over its equity shares to employees of subsidiary undertakings  
is recognised by the Company in its individual financial statements as an adjustment to its investment in subsidiaries with  
an opposite adjustment to equity. The subsidiary, in turn, will recognise the IFRS 2 adjustment in its income statement with  
a credit (debit) to equity to reflect the deemed capital contribution from (dividend to) the Company.

Critical accounting estimates and judgements – impairment testing of investments in and amounts  
due from subsidiaries
The Company’s investments in and amounts due from subsidiaries have been tested for impairment by comparison against  
the underlying value of the subsidiaries’ assets.

2 INVESTMENTS IN SUBSIDIARIES

The Company’s principal subsidiaries are listed in note 20 to the consolidated financial statements. In the Company’s financial 
statements, investments in subsidiaries are held at cost less provision for any impairment. The Group applies IFRS 2 - Share-
based Payment. Consequently, the Company recognises as a cost of investment the value of its own shares that it makes 
available for the purpose of granting share options to employees or contractors of its subsidiaries. The net movement in 
investment in subsidiaries during the year was US$2.6 million (2016: US$8.3 million) included within this were share-based 
payment charges of US$2.3 million in 2017 (2016: US$6.2 million), which is net of US$5.5 million intragroup recharges related 
to share-based payment schemes (2016: nil), and a capital contribution of US$0.3 million in respect of incorporation of a 
new subsidiary.

3 TRADE AND OTHER RECEIVABLES

Amounts due from subsidiaries 
Other receivables and prepayments 

2016
  US$ million  US$ million

2017 

27.5 
0.4 

27.9 

85.7
0.3

86.0

The carrying value of trade and other receivables approximates to their fair value. None of the balances included within trade 
and other receivables are past due or impaired. Amounts due from subsidiaries are payable on demand.

4 SHARE CAPITAL

The disclosures in note 17 to the consolidated financial statements are consistent with those for the Company, including capital 
management in note 24 to the consolidated financial statements. 

128

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 TRADE AND OTHER PAYABLES

Trade payables 
Amounts due to subsidiaries 
Other payables and accrued expenses 

CORPORATE.888.COM

2016
  US$ million  US$ million

2017 

0.1 
8.2 
5.1 

13.4 

0.2
25.2
5.8

31.2

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other 
payables are repayable on demand.

6 FINANCIAL RISK MANAGEMENT

To extent relevant to Company’s financial assets and liabilities (see notes 2, 3 and 5), the Company’s financial risk management 
objectives and policies are consistent with those of the Group as disclosed in note 24 to the consolidated financial statements. 

7 CONTINGENT LIABILITIES

The disclosures in note 26 to the consolidated financial statements are consistent with those for the Company. 

8 SHARE BENEFIT CHARGES 

The disclosures in note 21 to the consolidated financial statements are consistent with those for the Company except that  
the charge for the year is partly taken to investment in subsidiaries, as set out in note 2.

9 RELATED PARTY TRANSACTIONS 

The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their 
share benefit charges, is detailed in note 22 to the consolidated financial statements.

During the year the Company received dividends from its subsidiaries through intercompany accounts (to be paid subsequently 
in cash), totalling US$22.2 million (2016: US$70.1 million) and paid to its shareholders dividends totalling US$70.5 million 
(2016: US$56.6 million). See note 10 to the consolidated financial statements.

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled 
US$7.9 million (2016: US$6.2 million). During the year the Company charged its subsidiary for cost of awards for US$5.5 million 
(2016: nil).

During the year subsidiaries of the Company supported it in funding US$2.9 million of the Company’s costs (2016: US$9.9 
million). Also the Company charged its subsidiaries US$3.0 million (2016: nil) in respect of corporate services. At 31 December 
2017, the net amounts owed by the Company to subsidiaries were US$2.7 million (2016: net amounts due from subsidiaries were 
US$60.6 million). 

10 DEFERRED TAXES 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and  
liabilities for financial reporting purposes and the amounts used for income tax purposes. The Company’s deferred tax assets 
and liabilities resulting from temporary differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax assets (liabilities)
Property, plant and equipment 
Intangible assets 

2016
  US$ million  US$ million

2017 

1.0 
(0.4) 

0.6 

1.0
(2.9)

(1.9)

129

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER INFORMATION

Group websites 
A range of shareholder information  
is available in the Investor Relations  
area of the Group’s website, 
corporate.888.com, including: 

•  Latest information on the Group’s 

share price 

•  Information on the Group’s  

financial performance

•  News and events 

The following websites can also be 
accessed through the Group’s main 
website www.888.com or are available 
directly. 

•  www.888ladies.com 
•  www.winkbingo.com
•  www.poshbingo.co.uk
•  www.tastybingo.com
•  www.redbusbingo.com
•  www.bingostreet.com
•  www.bigbrotherbingo.com
•  www.daisybingo.com 
•  www.888bingo.com
•  www.bingofabulous.com

Casino 
888’s Casino games are offered through 
its 888casino and live casino

Sportsbook 
888’s Sportbook games are offered 
through 888sport

Bingo 
888’s Bingo games are offered through 
888ladies and Wink bingo

Italy
888’s Italy Casino games and  
Sport are offered through its Italian 
regulated website

•   www.888.it 
•   www.888casino.it 
•  www.888sport.it

Denmark
888’s Denmark Poker, Casino games and 
Sport are offered through its Denmark 
regulated website

•   www.888.dk 
•   www.888poker.dk 
•   www.888casino.dk
•  www.888sport.dk

Romania
888’s Romania Poker, Casino games and 
Sport are offered through its Romania 
regulated website

•   www.888.ro 
•   www.888poker.ro
•   www.888casino.ro
•  www.888sport.ro

Games
888’s Games are offered 
through 888games

•  www.888games.com

•  www.888sport.com 

UK
Offering in the UK can be accessed 
through all the websites detailed above

USA
888’s New Jersey Poker and Casino 
games are offered through its US 
regulated website

•   US.888poker.com 
•   US.888casino.com 
•   US.888.com 

Spain
888’s Spain Poker, Casino games and 
Sport are offered through its Spanish 
regulated website

Mytopia social games 
888’s social games are offered through 
Mytopia social games websites:

•   www.888.es 
•   www.888poker.es 
•   www.888casino.es
•  www.888sport.es 

•   www.mytopia.com 
•   www.bingoisland.com 

Responsible gaming: 
The Group’s dedicated site focusing  
on responsible gaming

•  www.888responsible.com

•   www.888casino.com
•  www.777.com
•  www.888games.com
•  live-casino.888casino.com
•  www.Casino-on-Net.com
•  www.ReefClubCasino.com
•  www.eucitycasino.com
•  www.888vipcasinoclub.com

Poker 
888’s Poker games are offered 
through 888poker

•  www.888poker.com
•  www.PacificPoker.com

130

FINANCIAL STATEMENTS888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
NOTES

CORPORATE.888.COM

I

S
T
R
A
T
E
G
C
R
E
P
O
R
T

G
O
V
E
R
N
A
N
C
E
&
D
R
E
C
T
O
R
S
R
E
P
O
R
T

I

’

I

I

F
N
A
N
C
A
L
S
T
A
T
E
M
E
N
T
S

131

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 
 
 
 
 
FINANCIAL STATEMENTS

NOTES

132

888 HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2017 COMPANY 
INFORMATION

SHAREHOLDER SERVICES

COMPANY SECRETARY

All enquiries relating to Ordinary Shares,
Depository Interests, dividends and
changes of address should be directed 
to the Group’s Transfer Agent:

Strait Secretaries Limited
57/63 Line Wall Road
Gibraltar

AUDITORS

Ernst & Young LLP
1 More London Place
London
SE1 2AF
United Kingdom

EY Limited
PO Box 191
Regal House
Queensway
Gibraltar

Link Asset Services
The Registry
34 Beckenham Road 
Beckenham
Kent
BR3 4TU
UK

Tel: 0871 664 0300
www.signalshares.com

FURTHER INFORMATION

For further information please contact:
info@888holdingsplc.com

PRINCIPAL BANKERS

Barclays Bank Plc
1 Churchill Place
London
E14 5HP
UK

SOLICITORS

Latham & Watkins
99 Bishopsgate
London
EC2M 3XF
UK

Hassans
57/63 Line Wall Road
Gibraltar

Herzog Fox Neeman
Asia House
4 Weizman Street
Tel Aviv
Israel 64239

Design & production
www.carrkamasa.co.uk

888 Holdings plc
Suite 601/701 Europort
Europort Road
Gibraltar

T +350 20049800
F +350 20048280
E info@888holdingsplc.com

corporate.888.com