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888

888 · LSE Communication Services
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Ticker 888
Exchange LSE
Sector Communication Services
Industry Gambling, Resorts & Casinos
Employees 1001-5000
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FY2018 Annual Report · 888
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OF GLOBAL  
ONLINE GAMING

Corporate.888.com

888 Holdings PLC
Annual Report & Accounts 2018

a

888 Holdings plc Annual Report & Accounts 2018Corporate.888.com

888 Holdings

Our B2C offering
888 operates established B2C 
brands across four major online 
gaming verticals:

Our B2B offering
Dragonfish provides flexible, 
dynamic services including 
Games & Technology, Marketing, 
Operations and ePayments.

Revenue*
US$ million

530-2%

B2C revenue
US$ million

479-2%

*  Before VAT accrual release.

 GAMING

10%

6%

9%

15%

B 2 B

O

BIN G

R
E
K
O
P

S

P

O

R

T

90%

B2C

10%

B2B

60%

O
N
SI
A
C

888’s products

888’s structure

107.1

100.7

20.1

20.2

86.7

78.3

+6%

+0.5%

+11%

2017

2018

2017

2018

2017

2018

Adjusted EBITDA1 
US$ million

Adjusted basic 
earnings per share 
US¢

Adjusted profit 
before tax 
US$ million

317.6

293.9

80.3

75.5

68.0

63.1

+8%

+6%

+8%

2017

2018

2017

2018

2017

2018

B2C – Casino 
US$ million

B2C – Sport 
US$ million

Revenue – Spain 
US$ million

1  As defined in table set out on Page 16.

Strategic Report

01–41

Strategic Report
Overview of 888 
2 
Our Marketplace 
4 
888's Business Model  
6 
Chairman’s Statement 
8 
Chief Executive Officer’s Strategic Report  
10 
The Online Gaming Cycle 
12 
888's B2C Proposition 
13 
B2B – Dragonfish, the Partner of Choice 
14 
888's Strategy and Progress 
16 
Business & Financial Review 
Risk Management Strategy 
24 
Regulation and General Regulatory Developments  32 
36 
Viability Statement 
38 
Corporate Responsibility 

42–80

Governance
Board of Directors 
Directors’ Report 
Corporate Governance Statement 
Statement by the Chairman  
of the Remuneration Committee 
Directors’ Remuneration Report 
Audit Committee Report 

81–134

Financial Statements
Independent Auditors’ Report 
Consolidated Income Statement 
Consolidated Statement  
of Comprehensive Income 
Consolidated Balance Sheet 
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 
Notes to the Consolidated Financial Statements 
Company Balance Sheet 
Company Statement of Changes in Equity 
Company Statement of Cash Flows 
Notes to the Company Financial Statements 
Shareholder Information 
Company Information 

42 
44 
50 

58 
60 
77

81 
90 

90 
91 
92 
93 
94 
129 
130 
131 
132 
134 
IBC

888 Holdings plc Annual Report & Accounts 2018

1
1

Safe and secure entertainment 
888 is one of the world’s most popular online gaming entertainment 
and solutions providers. 

888’s purpose 

888 has been a leading operator in the online gaming industry for more 
than twenty years. Throughout this time, 888’s purpose has remained 
consistent: to provide a safe, secure and enjoyable experience for its 
customers. By doing this effectively, 888 is able to succeed in the fast-
growing and dynamic online gambling industry and generate value for 
its shareholders.

888’s difference

888 is a truly diversified operator with a portfolio of leading business-
to-consumer (“B2C”) brands as well as a business-to-business (“B2B”) 
division called Dragonfish. 

888 Holdings plc and its subsidiaries (the “Group”) has successful 
operations under 13 geographic licenses and across four major online 
gaming product verticals. This structure and diversification enable the 
Group to target and deliver a range of growth opportunities. 

The bedrock of 888’s operations remain its proprietary online gaming 
technology that has been developed over more than two decades.  
This technology platform underpins the Group’s competitive 
advantages and 888’s ability to operate efficiently and adapt  
to new regulations.

888’s focus

888’s firm strategic focus is on growing its strong brands in sustainable 
markets where there are regulatory frameworks that protect customers 
and provide clarity for operators.

*  This Annual Report may contain statements which are not based on current or 
historical fact and which are forward-looking in nature. These forward-looking 
statements reflect knowledge and information available at the date of preparation 
of this Annual Report and 888 Holdings plc (the “Company”) and its subsidiaries 
(together, “888”, or the “Group”) undertake no obligation to update these forward-
looking statements. Such forward looking statements are subject to known and 
unknown risks and uncertainties facing 888 including, without limitation, those risks 
described in this Annual Report and other unknown future events and circumstances 
which can cause results and developments to differ materially from those anticipated. 
Nothing in this Annual Report should be construed as a profit forecast.

888 Holdings plc Annual Report & Accounts 2018Strategic Report 
Corporate.888.com
Corporate.888.com

Our Marketplace

A GROWING  

The online gambling industry continues to 
experience significant growth and be shaped 
by two key forces: developments in technology 
and regulatory changes. Many jurisdictions are 
adopting new regulatory frameworks that are 
specific to online gaming. This can increase 
the costs of operation but helps to provide a 
safer environment for customers and creates an 
environment in which operators with scale and 
technological advantages, such as 888, are able  
to prosper. 

$50.8BN

2018 global online 
gambling market 
41.3% from mobile*

*  Source: (H2 Gambling, February 2019).

2
2

888 Holdings plc Annual Report & Accounts 2018

2023 estimated global  
online gambling market
53.0% estimated from mobile*

888 Holdings plc Annual Report & Accounts 2018Strategic Report

2018 estimated market size by product
(US$)

2023 estimated market size by product
(US$)

CAGR 
(%)

SPORT

CASINO

POKER

BINGO

TOTAL 
GAMBLING*

25.6bn

35.1bn

13.5bn

17.4bn

2.7bn

2.9bn

1.9bn

3.4bn

*  Source: (H2 Gambling, February 2019).

6.5

5.2

1.3

3.7

6.7

50.8bn

70.3bn

Protecting 
the vulnerable

888’s primary goal is to ensure that all those who visit our 
sites can do so with confidence and that those for whom 
our games are not intended, notably underage individuals 
and those vulnerable to addiction, will not be drawn into 
the gaming environment. In addition, we aim to quickly 
identify those few customers who might develop a 
gambling problem and ensure that they helped by our 
trained teams. We are constantly developing new and 
innovative ways to deliver a safe gaming environment. 

Safe and secure 
entertainment
Conducting business responsibly, 
and putting our customers first,  
is fundamental to the future 
success of 888. We understand that 
a responsible approach is both the 
correct way to do business and one 
that enhances credibility with all 
stakeholders, thereby supporting 
888’s development.

Fair play

888 is committed to providing its players with a fair 
and enjoyable gaming experience. Our brands are well 
established and trusted by customers we strongly oppose 
foul play in any form. We leverage our technology and 
analytics capabilities to ensure that our customers enjoy 
the fairest and most enjoyable experience possible. 

Anti-crime

888 takes comprehensive steps to minimise fraud, 
including customer checks, and implement effective 
anti-money laundering policies. The Group has 
developed leading fraud detection mechanisms which 
allow the business to react in real time to any potential 
or evolving fraud patterns. We regularly request 
supporting documentation from customers to verify 
their source of funds to ensure that the deposits our 
customers make are legitimate.

888 Holdings plc Annual Report & Accounts 2018

3
3

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

888’s Business Model

VALUE

Our growth strategy
888’s growth strategy is based  
on five key pillars:

Development of  
core B2C brands

Business activities

Driving margin growth 
through operational  
efficiencies

Enhancing efficiencies

B2B partner of choice  
through Dragonfish

Continue to protect 
our customers and  
act responsibly

How we create value

B2C

i o n

t

i

u i s

q

c

In

c

r

e

a

s
i

n

g

p

l

a

y

e

r

v
a

l

u
e

er play e r  a

st p
o
 c
e
h
t
g
n

i

c
u
d

e

R

Our purpose

Key drivers

Safe and secure 
entertainment

I

n

creasing first tim e   d e p o

s it o rs

Customer 
Interaction

Customer 
wins

Customer 
loses

B2B

Branded 
Partners

Agreed share 
of net revenue

4
4

888 Holdings plc Annual Report & Accounts 2018

888 Holdings plc Annual Report & Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Influencing factors

1. Continuously developing our proprietary technology-edge

888’s online gaming platforms underpin the Group’s ability to entertain and 
protect customers, operate efficiently and adapt to new regulations. The Group  
is constantly evolving and developing its proprietary platforms and industry 
leading back office systems to maintain its competitive advantages.

2. Safe gambling

888’s upmost priority is the safety of its customers. The Group’s in-house 
monitoring tool, Observer, was developed by 888’s responsible gaming and 
research department. It was first launched in 2008 and since then has been 
continuously fine-tuned and developed to become the sophisticated and effective 
tool it is today. Observer employs information from our customer database and 
measures changes in gaming behaviour, such as unexpected increases in time  
or money spent on the site. Over the last 10 years, we have more than tripled  
the number of factors used to detect potentially problematic behaviour.

3. Maintaining our strong and trusted brand

A strong brand is a key advantage in what is a competitive global online gaming 
market. 888’s consistently innovative and engaging brand is amongst the most 
trusted and recognised in the industry.

4. Product development and a seamless customer experience

Product innovation is central to 888’s progress with the Group continually 
investing in developing its products across verticals and both mobile and desktop 
platforms. This includes adding new games, increased personalisation and new 
features that continue to support in differentiating the 888 experience in our 
customers’ eyes.

5. Business analytics

888’s teams – from product development to marketing to customer support – 
draw on 888’s extensive and constantly evolving data set and analysis capabilities 
to drive 888’s continued success.

6. Marketing and CRM

Marketing plays a critical role to 888’s business. Drawing on the Group’s analytics-
driven insights and expertise, 888 is relentlessly focused on developing its 
marketing techniques and channels, both online and offline, that adhere to 
strict return-on-investment criteria and are always directed within the Group’s 
responsible gambling policies. In addition, once a customer joins 888, underpinned 
by sophisticated data insights, statistical models and customer understanding, 
888 interacts with its customers on a more personalised basis.

7. Excellent customer support

First-class customer support is offered through telephone, email and online  
chat functions to customers around the world in nine different languages.

8.  Payment processing

888’s leading proprietary payment supports more than 35 payment methods  
in 18 languages, both for desktop and on mobile/tablet devices.

9. B2B partnerships

Through its Dragonfish B2B division, the Group offers gaming partners  
a comprehensive end-to-end solution, encompassing technology, operations  
and advanced marketing tools, as well as online best practice. The Dragonfish 
team is uniquely placed to support its partners and deliver a cutting-edge 
online proposition.

888 Holdings plc Annual Report & Accounts 2018

5
5

Customer 
recycles  
winnings

Customer 
keeps  
winnings

Contribution 
to Group 
revenue

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Chairman’s Statement

AT OUR CORE 

During 2018, the Group continued to 
deliver against its strategic objectives with 
a firm focus on strengthening its position 
in regulated markets; developing new 
products and technologies; and continuous 
improvements in the areas of compliance 
and safe gambling.
Brian Mattingley
Chairman

Market overview
The global online gambling market 
remains dynamic and fast-growing.  
H2 Gambling Capital, a leading industry 
data source, predicts that the global 
online gambling industry will continue to 
grow significantly over the coming years, 
from a value of $50.8 billion in 2018 to 
be worth approximately $70.3 billion in 
2023 (Source: H2 Gambling Capital data, 
February 2019). The key drivers behind 
this anticipated growth will continue to 
be the increasing penetration and use 
of mobile devices, improved internet 
connectivity for consumers, and positive 
regulatory changes that open new 
markets for online gambling. 

Regulation continues to be a key force 
in shaping the future direction of our 
industry and the Group continues to 
welcome and support the development 
of regulatory frameworks globally that 
provide better protection for customers 
and greater clarity for online gambling 
operators. In some cases, such as in 
the UK, Italy, Denmark and Romania, 
recent and forthcoming changes to 
regulation and taxation could present 
potential headwinds for profitability 
and growth. On the other hand, new 
regulated markets also provide significant 
potential growth opportunities for 888 by 
providing environments where the Group 
can access new customers and leverage 
its extensive marketing capabilities. The 
Group has a proven and successful track 
record of launching in new regulated 
markets and growing market share and 
there is perhaps no better example of this 
than in Spain. Having launched in Spain in 
2012, revenue from the market has grown 
significantly over recent years to account 
for 13% of the Group’s revenue in 2018 
and now represents the Group’s second 
largest individual market. We continue 
to seek opportunities to replicate this 
success in other markets as they regulate 
online gambling and, at the very end of 
the year, we were delighted to receive 
a licence from the Gambling Authority 
in Sweden to provide online Casino, 
Sport and Poker services under the new 
regulated Swedish regime, which came 
into effect on 1 January 2019. 

Post the period end, the Group received 
a licence to launch Casino and Poker in 
the regulated Portuguese market from 
January 2019. These marked the 12th  
and 13th jurisdictions where 888 holds  
a licence, thereby demonstrating further 
progress against the Group’s strategy  
to diversify and expand across  
regulated markets. 

Over recent years the regulator in the 
UK, the United Kingdom Gambling 
Commission (“UKGC”), has become more 
active in promoting the improvement 
of standards of operation across 
the industry, thereby enhancing the 
protection of potentially vulnerable 
customers. The Group has been proactive 
in implementing changes to its operations 
to support the long-term sustainability of 
our UK business. These include enhancing 
customer checks and verifications and 
strengthening its customer protection 
protocols and procedures. Whilst this 
has impacted 888’s revenue from the UK 
market over the last 18 months, we are 
pleased by the recent encouraging trends 
witnessed in our UK business. 

The regulatory environment in the US 
has continued to evolve and, in May 
2018, the US Supreme Court overturned 
the Professional and Amateur Sports 
Protection Act of 1992 (“PASPA”) 
thereby enabling individual states in the 
US to regulate online sports betting. In 
September, we were delighted to launch 
888sport in New Jersey, marking the first 
time 888 has offered sports betting in 
the US and paving the way for the Group 
to expand its sports offer on a state-by-
state basis as future regulation allows. 
Whilst the repeal of PASPA represents 
a positive and fundamental shift in the 
long-term outlook for the US market, 
in January 2019, post the period end, 
the US Department of Justice released 
an updated opinion regarding the 
interpretation of the Wire Act of 1961. This 
has created some uncertainty across the 
US market which may continue through 
a legal challenge to the new opinion. 
Despite this, the Board believes that the 
Group remains well-positioned for future 
growth in the developing US market. 

Introduction
I am pleased to report on another 
year of progress for 888. During 
2018, the Group continued to 
deliver against its strategic 
objectives with a firm focus on 
strengthening its position in 
regulated markets; developing 
new products and technologies; 
and continuous improvements 
in the areas of compliance and 
safe gambling. As a result of the 
Group’s continued progress, and 
despite regulatory headwinds  
in certain markets during 2018,  
I am delighted to report that  
888 achieved record EBITDA  
in the year.

6

888 Holdings plc Annual Report & Accounts 2018AT OUR CORE 

Strategic progress
888’s strategy is to drive growth across 
diversified geographies, product verticals 
and revenue streams (both B2C and B2B). 
To achieve this, the Group continues to 
balance investment across areas of the 
business that will generate long-term 
value for the Group’s stakeholders.

Underpinning the Group’s growth 
strategy are 888’s core strengths: 
outstanding proprietary technology;  
an experienced and dedicated 
management team; business analytics 
expertise; customer relationship 
management (“CRM”) capabilities; and 
efficient marketing. The Board believes 
that, through continuous investment and 
innovation, 888 has developed – and 
continues to enhance – truly market-
leading proprietary online gaming 
technology. In an industry as dynamic 
and fast-moving as 888’s, the Group’s 
ability to develop its own products and 
solutions remains critical to 888’s ability 
to both adapt to regulatory changes and 
achieve sustainable growth. 

New product development remains  
a key driver of the Group’s organic 
growth and, as discussed in more  
detail in the Business & Financial Review 
on page 16, was an area of significant 
focus during the year. Towards the 
end of May, the Group successfully 
launched Orbit, a new cutting edge 
web-based Casino platform, which 
has recorded very encouraging results 
and contributed to the 8% increase in 
Casino revenue in 2018. We have also 
continued to invest in our growing Sport 
proposition, which recorded a revenue 
increase of 6% in 2018, with an enhanced 
and more personalised “front-end” to 
888sport in the pipeline. In early 2019, 
we commenced the phased roll out of 
Poker 8, a new and improved cross-
territory Poker platform, which we are 
confident will provide new momentum 
to 888poker following a challenging 
year where revenue decreased by 37%. 
In addition, we are also excited about 
the forthcoming launch of 888’s shared 
poker player liquidity network across 
selected European markets. In Bingo, 
where revenue decreased by 17%, we  
are continuing to develop our product 
by introducing new games and 
enhancing customer personalisation 
which we believe will support 888’s 
future success in what remains  
a competitive bingo market.

The Group continues to explore M&A 
opportunities and partnerships that  
will create value for its stakeholders.  
In December 2018, we were pleased to 
announce the acquisition of the remaining 
53% interest in the All American Poker 
Network (“AAPN”), a joint venture 
established in 2013. The acquisition 
represented an important strategic step 
towards 888 achieving its exciting long-
term potential in the US market and we 
are confident that it will create additional 
value for our shareholders. 

Following the year-end, in February 2019, 
the Group announced the acquisition of 
a portfolio of bingo brands – including 
the well-established Costa Bingo brand – 
which previously operated as B2B brands 
on the Group’s Dragonfish Platform. 
With the acquired brands having been 
developed on Dragonfish, the Board 
is confident their consolidation into 
888’s established B2C brand portfolio 
will deliver synergies and growth 
opportunities through the application  

of the full extent of the Group’s 
capabilities in product development, 
marketing, and customer relationship 
management to their operations.

In March 2019, the Group was delighted 
to announce the exciting and strategically 
important acquisition of sportsbook 
technology alongside associated risk 
management, product and trading 
capabilities from Dedsert Limited 
and Dedsert (Ireland) Limited and its 
affiliates (together “BetBright”) for 
£15 million. This acquisition gives 888 
complete ownership over technology 
and product development across four 
key online betting verticals for the first 
time and will support the long-term 
development of the successful and 
increasingly established 888sport brand. 
We are confident that this acquisition 
will increase the Group’s exciting long-
term prospects and differentiation in the 
growing global sports betting market.

Safer gambling
888’s values place the safety of our 
customers at the centre of all endeavours. 
The Group’s primary objective is to 
ensure that all those who visit our 
websites can do so with confidence  
and security. 

Many millions of adult customers  
around the world choose to participate  
in online gambling activities and the clear 
majority of those who play our games 
enjoy a safe and positive experience. 
However, as a responsible operator, we 
constantly strive to ensure that those 
for whom our games are not intended, 
notably the underage and the vulnerable, 
will not be drawn into the gaming 
environment and that those customers 
who develop a gambling problem 
are quickly identified and helped. We 
maintain a close dialogue with relevant 
stakeholders which include regulators, 
industry bodies and charities, and we 
are committed to contributing to the 
continuous improvement of standards 
across the industry. As well as being 
the right thing to do, by continuing to 
conduct business responsibly we are in  
a stronger position to generate value  
for all stakeholders. 

Board and people
On behalf of the Board, I would like to 
take this opportunity to thank each of my 
colleagues at 888 for their commitment 
during the year. We continue to place 
an emphasis on nurturing our creative 
and responsible culture and ensuring 
that this is understood and shared by 
all colleagues. This has been another 
dynamic year for the industry and the 
progress made by 888 during 2018 is, 
above all else, testament to the skill and 
dedication of our outstanding team. 

Following the year-end, the Group 
announced that Itai Pazner, previously 
Chief Operating Officer (“COO”), had 
been appointed as 888’s new Chief 
Executive Officer (“CEO”). He replaced 
Itai Frieberger who, after more than 14 
years with the business, in January stood 
down from his role as the Group’s CEO in 
January 2019. I am pleased to report that, 
in order to ensure the smoothest possible 
transition, Itai Frieberger will be remaining 
with 888 as a Director of the Group for  
a period of up to 12 months.

Itai Frieberger has made a truly 
outstanding contribution to 888 over 
many years and, on behalf of everyone 
at the Company, I would like to thank 
Itai for his exceptional achievements and 
dedication. In Itai Pazner we have the 
ideal successor as CEO. He is a highly 
experienced operator with a great track 
record of success within 888. He has 
developed a unique understanding of  
the Group over the past 17 years with  
the business and has worked closely  
with Itai Frieberger for a number of years, 
especially throughout the past year in  
his role as COO, which has supported  
an effective and seamless transition. 

Also following the year-end, we were 
delighted to welcome new colleagues 
that are joining us from BetBright.  
The BetBright sportsbook that we  
have acquired has been developed  
by a fantastic team and our new 
colleagues will significantly strengthen 
888’s sports betting expertise and 
industry know-how.

Outlook 
The Board continues to believe that, 
underpinned by the Group’s diversification 
across products and markets as well as its 
technology leadership and first-class team, 
888 is very well positioned to continue to 
generate value for its stakeholders. 

Changes and developments to regulation 
will continue to play a major role in 
dictating the future dynamics and size 
of the global online gambling industry. 
Despite recent uncertainty arising from 
the US Department of Justice’s recently 
revised opinion to the Wire Act of 1961, 
the Board believes that 888 remains well 
positioned and we will continue to invest 
to develop 888’s presence in the evolving 
US market. Whilst these investments will 
have an impact on Group profitability in 
the coming year, the longer term growth 
potential for 888 in the US market, which 
retains the potential to become the largest 
in the world, remains significant.

The positive momentum at the end of 
2018 continued into the first quarter 
of 2019 with average daily revenue up 
10% compared to Q4 2018 reflecting 
improvements across all major KPIs. 
In the UK, we are encouraged by the 
improving trends we began to witness  
in the latter stages of 2018 and the Board 
is pleased to report that these have 
continued during the first quarter of the 
current financial year with average daily 
revenue at constant currency in our UK 
B2C business in Q1 so far up by more 
than 10% compared to prior year. Overall 
Group trading during the financial year  
to date is 5%* higher at constant currency 
year-on-year. 

888’s focus in 2019 and beyond will, as 
ever, remain on delivering a truly satisfying 
and safe experience for customers, 
expanding the business in regulated 
markets and investing in our technology, 
people and platform, thereby supporting 
sustainable growth for our shareholders.

Brian Mattingley
Non-Executive Chairman 
12 March 2019

*  Adjusted for the migration of Cashcade Bingo. 

7

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Chief Executive Officer’s Strategic Report

LEADER 

In my first report as CEO I am delighted to 
update 888’s stakeholders on the significant 
strategic progress made by the Group 
during 2018 and since the start of 2019.

Itai Pazner
Chief Executive Officer

888’s established  
business model 
The operations of 888 Holdings plc  
are structured into two lines of business: 
the core B2C business, where the  
Group operates the 888 brands, and  
a leading B2B offering, conducted 
through Dragonfish. 

Through its B2C business, which 
accounted for 90% of the Group’s 
revenue in 2018 (2017: 90%), 888 
operates popular online gaming brands 
across four product verticals; Casino, 
Sport, Poker and Bingo. Through 
Dragonfish, the Group offers gaming 
partners a comprehensive end-to-end 
solution encompassing technology, 
compliance, operations and advanced 
marketing tools.

888’s core B2C business is based upon 
attracting customers to its brands in a 
cost-effective manner and then retaining 
those customers by offering a variety 
of games and markets across different 
product verticals in an enjoyable and 
safe environment. To achieve this, 888 
continually invests in technology and 
product development, marketing and 
its people. Sophisticated data analytics 
underpin and guide the Group’s approach 
to all key areas of business development. 

I am delighted to present my first 
Strategic Report to 888’s stakeholders 
since taking over as Chief Executive 
Officer in January 2019. I am honoured 
to be the new CEO of 888, which is 
a business with an outstanding team 
and culture. I am hugely excited at the 
prospect of building on the Group’s 
position of strength as a diversified 
operator with outstanding proprietary 
technology and a number of significant 
potential future growth opportunities. 

The Board believes that 888 is one of  
the most diversified operators across 
product verticals and regulated markets 
in the global online gaming industry.  
I am pleased to report that, in 2018, 888 
delivered further strategic progress and 
maintained its focus on compliance and 
customer safety, technology and product 
innovation, and achieved growth in 
various regulated markets.

Maintaining a safe 
and enjoyable online 
environment
888’s mission remains, above all else, to 
provide its customers with a safe, secure 
and entertaining environment to enjoy 
online gaming and betting. Our primary 
goal remains consistent: to ensure that 
all those who visit our sites can do so 
with confidence and that those for whom 
our games are not intended, notably 
underage and vulnerable individuals, 
will not be drawn into the gaming 
environment. Critically, protecting our 
customers is not only the right way to do 
business, but it is the only way in which 
888 will continue to succeed and create 
value for all its stakeholders.

70%

Revenue from regulated  
and taxed markets

+26%

Revenue growth in regulated 
markets excluding the UK

8

888 Holdings plc Annual Report & Accounts 2018Strategic Report

888 Holdings plc Annual Report & Accounts 2018

9
9

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

The Online Gaming Cycle

DRIVEN APPROACH

888’s highly-skilled 
team and its internally 
generated know-how 
remain major drivers 
of the Company’s 
value. 888 carefully 
manages and sustains 
these resources and 
details of key actions 
taken in 2018 are set 
out in the Corporate 
Responsibility Report 
on page 38 to 41. 

888 employs an extensive team 
of highly trained and experienced 
business analytics and data-mining 
professionals. Teams across 888 
including product development, 
marketing and customer support 
leverage this extensive and 
constantly evolving data and, by 
applying robust statistical models 
and subject always to our safe 
and responsible gaming policies, 
influence the following factors in 
the online gaming cycle:

Gaming cycle

6. Gaming 
revenue

1. Marketing

5. Activity

2. Acquisition

Return to  
cost driven

4. CRM

3. Deposits

10 888 Holdings plc Annual Report & Accounts 2018
10

888 Holdings plc Annual Report & Accounts 2018 
  
1. Marketing 

Central to the Group’s approach to growth is an 
unwavering focus on return-to-cost driven marketing. 
The Group continually evolves and develops new 
marketing techniques and campaigns, both online 
and offline, to increase awareness of its brands and 
create customer loyalty. The returns to cost ratios of all 
marketing campaigns are rigorously tested against strict 
criteria before being extended to their target markets. 
This helps to ensure that 888’s marketing spend remains 
cost-efficient.

2. Acquisition

Effective marketing helps to attract customers to 888’s 
brands. Strong levels of customer acquisition, measured 
by increases in first time depositors, is the fuel for 888’s 
future growth. 

3. Deposits

Customers need to be able to enjoy a seamless journey 
from the moment they visit the Group’s websites through 
to making deposits and then enjoying 888’s games. 888’s 
proprietary payment processing capabilities support a 
wide variety of languages, methods and currencies and  
it is vital that the Group is able to offer efficient and easy 
to use payment processing. 

4. Customer relationship  
management ("CRM")

Once 888 has acquired a customer, our goal is to make 
sure that they have a great, safe experience with 888. 
Subject always to our safe and responsible gaming 
policies, tools used to achieve this include personalised 
communications and the promotion of relevant offers  
and bonuses.

5. Activity

Whilst subject always to our safe and responsible 
gaming policies, offering a high-quality product helps 
to increase customer activity and, consequently, life-
time value with 888. 888’s ability to successfully create 
proprietary games, enhance personalisation, offer great 
odds, and develop new functionality on mobile and 
desktop platforms helps to differentiate 888 from  
its competitors. 

6. Gaming revenue 

Player activity leads to revenue for the Group. This then 
enables our marketing teams to invest in campaigns to 
acquire more new customers.

888 Holdings plc Annual Report & Accounts 2018

11
11

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

888's B2C Proposition

OFFERING

Our offer

How we generate revenue

888casino is one of the longest standing online casino 
brands in the market. 

Through continuous product development, 888casino 
aims to provide the most enjoyable online experience 
available. 888casino combines exclusive in-house 
developed games alongside branded video slots and ‘live’ 
Casino games, which offer high-quality video streamed 
casino games with a range of professional dealers.

Online casinos replicate the real-life casino experience 
with players playing against ‘the house’ across online 
versions of classic casino table games such as roulette 
and blackjack as well as video slot and video poker 
games. In these games, the house has a statistical 
advantage or ‘edge’.

Casino gaming revenue is represented by the difference 
between the amounts of bets placed by customers 
less amounts won adjusted for bonuses granted to 
customers. 

888sport is a fast-growing sports betting destination. 
At the heart of the 888sport brand is genuine passion 
for sport, with thousands of live and pre-event betting 
markets on offer, from the obvious to the obscure.

Sportsbook online gaming revenue comprises bets 
placed less amounts won adjusted for the fair value  
of open betting positions.

888poker offers a first-class poker environment that 
enables players of all abilities to enjoy the games of  
their choice.

888poker offers Texas Hold’em, Omaha Hi’Lo, 7 Card 
Stud and other poker variations in Pot Limit, Fixed Limit 
and No Limit and Blast formats.

In online poker, the operator acts as the virtual host 
for the game and provides a platform that enables 
customers to play various forms of poker against  
each other.

Poker revenue represents the commission (or ‘rake’) 
charged from each poker hand in ring games, and entry 
fees for participation in poker tournaments less the fair 
value of certain promotional bonuses.

888’s leading bingo brands have engaging themes,  
a variety of games and a strong sense of community, 
replicating the experience of traditional bingo halls.  
The Group’s bingo brands also benefit from an extensive 
range of 888-developed and 3rd parties slot games  
and scratch cards that are offered alongside traditional 
bingo formats.

As with traditional bingo halls, online bingo rooms offer 
customers the chance of winning prizes by purchasing 
tickets and playing their bingo format of choice.

Bingo online gaming revenue is represented by the 
difference between the amounts of tickets purchased 
by customers less amounts won, less the fair value of 
certain promotional bonuses.

888’s portfolio of brands includes 888 Ladies,  
Wink Bingo and Wink Slots.

Product

Casino

Sport

Poker

Bingo

12

888 Holdings plc Annual Report & Accounts 2018B2B – Dragonfish, the Partner of Choice

Under its Dragonfish arm, the Group  
offers gaming partners a comprehensive 
end-to-end solution, encompassing 
customer support, technology, operations 
and advanced marketing tools. 

Dragonfish offers its partners a wide 
range of more than 570 games, including 
video slots, progressive jackpots, Live 
Dealer, video poker, table games and 
branded titles. Dragonfish powers leading 
brands such as MoonBingo and World 
Series Of Poker ("WSOP").

888’s B2B business model is based on  
an agreed share of the revenue generated 
by its gaming partners. 

Drawing on more than two decades 
of 888’s track record and reputation in 
online gaming, the Dragonfish team is 
uniquely placed to support its partners 
and deliver a first-class online proposition. 
Dragonfish is home to one of the world’s 
leading bingo networks, providing 
software to some of the biggest  
names in bingo.

We are steadfastly committed to 
providing a safe, secure and compliant 
environment for each of our partners’ 
customers and Dragonfish’s flexible 
platform and tools have been developed 
and certified to meet the rigorous 
regulatory requirements of the different 
jurisdictions in which its partners operate.

888 Holdings plc Annual Report & Accounts 2018

1313

888 Holdings plc Annual Report & Accounts 2018Strategic Report 
Corporate.888.com

888's Strategy and Progress

PRIORITIES 

888 has a consistent strategy for 
sustainable growth that is built on five 
key pillars, described below. The delivery 
of this strategy is based upon harnessing 
the Group’s organic potential as well as 
evaluating attractive M&A opportunities.

This strategy is underpinned by the 
strength of the Group’s people and 
technology. 888 owns and develops 
proprietary online gaming technology 
and associated platforms and this 
provides the bedrock of the Group’s 
success. Owning and developing 
proprietary technology enables 888 
to create a differentiated customer 
proposition, adapt to regulatory  
changes effectively and respond  
quickly to new opportunities. 

888’s operations are directed by highly 
sophisticated business analytics which 
are critical to the Group’s approach to 
product development, marketing and 
customer relationship management. 
These strengths enable 888 to deliver 
first-class and innovative online gaming 
entertainment products and solutions. 

During 2018, 888 made further progress 
against its growth strategy:

Strategic pillars

2018 performance highlights1

Development of core  
B2C brands

888 continue to develop its B2C 
brands to ensure that it offer 
customers the most enjoyable 
online gaming entertainment 
possible. 

•  Casino continued to deliver solid growth with an 8% 

increase in revenue to US$317.6 million (2017: US$293.9 
million) and a 16% increase in active players; excluding the 
UK, Casino revenue increased 17%.

•  Successful gradual launch of Orbit from May, 888’s 

most exciting Casino product innovation in recent years, 
delivering encouraging results. 

888 has a portfolio of 
established and strong brands in 
Casino, Sport, Poker and Bingo.

•  Sport revenue increased 6% to US$80.3 million (2017: 
US$75.5 million); excluding the UK, Sport revenues 
increased 18%. 

•  Sport first time depositors increased by 21% (28% outside  
of UK) and deposits increased by 10% (18% excluding UK). 

•  In March 2019, post the year-end, the Group was delighted 

to announce the exciting and strategically important 
acquisition of the sports betting platform and team behind 
BetBright, giving 888 complete ownership over technology 
and product development across four key online betting 
verticals for the first time.

•  Continued investment in Poker product with launch of 

Poker in Italy at the beginning of 2018, launch of Progressive 
Knock Out ("PKO") format in 2018, and development of 
the new Poker 8 platform during the year (which began its 
phased roll out in early 2019). 

•  Post the year-end, in February 2019, the Group  

announced the acquisition of a portfolio of bingo brands, 
including the well-established Costa Bingo brand, which 
previously operated as B2B brands on the Group’s 
Dragonfish Platform.

1  All comparisons are against the same data for 2017.

14

888 Holdings plc Annual Report & Accounts 2018Strategic pillars

Enhancing efficiencies

Management remain steadfastly focused on maximising 
operational efficiencies, including by constantly developing and 
refining marketing approaches and driving increased volumes.

2018 performance highlights

•  Marketing ratio decreased to 29% of revenue (2017: 30%) but new 

customer recruitment increased therefore cost per acquisition declined 
reflecting the optimisation and efficiency of targeted marketing investment.

•  Overall cost ratio reduced to 80% of revenue (2017: 81%) reflecting 

operational efficiencies and strict cost control.

Expansion in regulated markets

888’s focus is on driving growth in markets where there is 
a sustainable regulatory framework for online gaming and 
where we are able to benefit from marketing opportunities 
for our brands. 888 has a proven track-record in successfully 
and efficiently launching and growing in attractive regulated 
markets.

•  Revenue from regulated and taxed markets comprised 70% of Group 

revenue (2017: 70%). Excluding the UK, the proportion of revenue from 
regulated and taxed markets increased 5.5%. 

•  The Group’s diversification strategy continues with the UK now 

representing 32% of Group revenue, down from 37%.

•  Spain revenue increased by 8% with lower Poker revenue partially 
offsetting strong double-digit growth in both Casino and Sport.

•  Italy revenue increased by 29% driven by enhanced Casino content 

including the launch of ‘Orbit’ during the second half of the year; the launch 
of Poker at the beginning of the year and a robust Sport performance.

•  New licences obtained in Sweden and Malta at the end of the year, and a 

Portuguese license was applied for during 2018 and obtained in early 2019.

•  Continued development in the US with the launch of 888sport in New 

Jersey in September, marking the first time 888 has offered sports betting 
in the US market, and 149 new Casino games added to the Group’s offering 
in New Jersey during 2018.

•  Acquisition of the remaining 53% interest in AAPN to support future 

expansion in the US market.

•  B2B Revenue declined 8% reflecting the challenges of the UK bingo  
market as well as the termination of an agreement with Cashcade,  
a former B2B partner.

•  21 new skins added to the Dragonfish Bingo network, including eight added 

to CasinoFlex. 

•  Sustained focus on and investment in enhancing 888’s responsibility tools 

and processes during the year to: 

•  better identify vulnerable or potentially vulnerable players;

•  better identify customers with multiple accounts; and 

•  check customer source of funds. 

•  Further investment in training our team to help them identify and interact 

better with vulnerable or potentially vulnerable customers. 

•  Due diligence processes are in place with regard to the Company’s anti-
bribery policy and anti-modern slavery policy. Particular focus is given  
to bribery risks involved in dealings with foreign government officials  
and brokers, and to human slavery risks in respect of service providers  
to the Group’s offices in less developed countries.

B2B through Dragonfish

We will continue to invest in and develop our B2B offer  
to establish Dragonfish as the partner of choice in both 
regulated and newly regulating markets.

Continue to protect our customers, employees, 
community and act responsibly

The Group is constantly mindful of its social responsibilities, 
which includes protecting our customers and ensuring they 
enjoy a truly satisfying experience. 

888 continues to invest resources in caring for our customers, 
protecting the vulnerable, and ensuring that we continue to 
entertain those who choose to play with 888.

888 has policies in place to prevent bribery and corruption, 
promote the well-being and diversity of its employees and 
prevent violations of human rights in its supply chain. 888 
periodically reviews the Group’s environmental impact, 
however notes that as an online business this is limited,  
and therefore has not adopted a formal policy at this stage. 

The strategic report, from pages 08 to 15, was reviewed, approved by the Board and signed on its behalf on 12 March 2019.

Itai Pazner
Chief Executive Officer

15

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Business & Financial Review

PROGRESS

During 2018, 888 delivered continued 
progress against its stated strategy.  
The Group has continued to focus on 
driving growth in regulated markets, 
enhancing compliance, and developing 
exciting product innovations. 

Financial summary

Revenue – B2C

•  Casino

•  Poker

•  Sport

•  Bingo

Total B2C

B2B

Revenue before VAT accrual release
VAT accrual release2

Revenue

Adjustment of VAT accrual release

Operating expenses3

Gaming duties

Research and development expenses

Selling and marketing expenses

Administrative expenses4

Adjusted EBITDA5
Depreciation and amortisation 

Finance

Adjusted profit before tax5
Share benefit charges

VAT accrual release

Exceptional items6

Gain from re-measurement of previously  
held equity interest in joint ventures

Share of equity accounted associates’ loss

$530m

888 revenue* 

$479.3m

B2C revenue 

$50.6m

B2B revenue

*  Before VAT accrual release.

Profit before tax

Alternative Performance Measures (“APMs”) used 
in this Business & Financial Review do not have 
standardised meanings and therefore may not be 
comparable to similar measures presented by other 
companies. 

Adjusted basic earnings per share

Basic earnings per share

16

20181
US$ million

20171
US$ million

Change

(2%)

(8%)

(2%)

6%

11%

317.6

49.0

80.3

32.4

479.3

50.6

529.9

10.7

540.6

(10.7)

(137.8)

(69.9)

(32.8)

(155.0)

(27.3)

107.1

(20.3)

(0.1)

86.7

(8.9)

10.7

11.1

9.3

(0.2)

108.7

20.2¢

26.3¢

293.9

77.9

75.5

39.3

486.6

55.2

541.8

—

541.8

—

(138.8)

(75.2)

(35.4)

(162.5)

(29.2)

100.7

(19.3)

(3.1)

78.3

(8.5)

—

(50.8)

—

(0.2)

18.8

20.1¢

3.5¢

888 Holdings plc Annual Report & Accounts 2018Strategic Report

Reconciliation of profit before tax to EBITDA and Adjusted EBITDA 

Profit before tax

Finance

Depreciation

Amortisation

EBITDA
Exceptional items6

VAT accrual release2

Share benefit charges

Gain from re-measurement of previously  
held equity interest in joint ventures

Share of equity accounted associates loss

Adjusted EBITDA5

1  Totals may not sum due to rounding.

2  Revenue includes US$10.7 million (2017: nil) 

in respect of accrual release which relates to 
receipt of tax assessments in respect of legacy 
value-added tax in Germany, as detailed in note 
19 to the financial statements.

3  Excluding depreciation of US$5.3 million (2017: 
US$5.7 million) and amortisation of US$15.0 
million (2017: US$13.6 million).

4  Excluding share benefit charges of US$8.9 

million (2017: US$8.5 million).

20181
US$ million

20171
US$ million

108.7

0.1

5.3

15.0

129.1

(11.1)

(10.7)

8.9

(9.3)

0.2

107.1

18.8

3.1

5.7

13.6

41.2

50.8

—   

8.5

—

0.2

100.7

5  Adjusted EBITDA is the main measure the 
analyst community uses to evaluate the 
Company and compare it to its peers. The Group 
presents adjusted measures (including adjusted 
profit before tax) which differ from statutory 
measures due to the exclusion of exceptional 
items and adjustments. It does so because the 
Group considers that it allows for a further of the 
underlying financial performance of the Group.

6  Exceptional income of US$11.1 million related to 
US$22.4 million release of provision following 
receipt of tax assessments in respect of legacy 
VAT relating to the provision of gaming services  
in Germany prior to 2015 (2017: exceptional 
charges of US$45.3 million) offset by an accrual 
of US$10.4 million in respect of regulatory 
matters related to customers’ activity in prior 
periods and US$0.9 million legal and professional 
costs associated with aborted M&A efforts, as 
set out in note 5 to the financial statements. 

B2C revenue during the year was 
US$479.3 million (2017: US$486.6 
million), representing 90% of total 
Group revenue1 (2017: 90%). The Group 
delivered continued growth across 
several regulated markets, primarily in 
Continental Europe, underpinned by 
good momentum in Casino and Sport.

However, this growth was offset by the 
closure of several markets (primarily 
Australia and the Czech Republic) during 
the course of 2017 (and which therefore 

did not contribute at all to the Group’s 
performance during 2018), and a 16% 
decrease in revenue from the UK, despite 
more encouraging trends in the second 
half of the year (discussed below). 
This outcome from the UK business is 
primarily driven by the proactive and 
prudent customer protection measures 
888 has taken amidst the market’s 
heightened regulatory scrutiny. 

1  Revenue in this document is before  

VAT accrual release.

B2C – Product segmentation
888 continues to focus on growing its 
B2C brands across Casino, Sport, Poker 
and Bingo across global markets that 
have regulated frameworks for online 
gambling. The Group does this by 
investing in analytics driven marketing 
and product innovation as well as by

applying data-driven CRM that supports 
player retention and customer “cross-sell” 
between 888’s products and brands. 

888’s revenue by product segment  
is set out in the table below:

Revenue – B2C

•  Casino

•  Poker

•  Sport

•  Bingo

Total B2C

B2B

Revenue before VAT accrual release
VAT accrual release2

Revenue

2018
US$ million

2017
US$ million

Change

317.6

49.0

80.3

32.4

479.3

50.6

529.9

10.7

540.6

293.9

77.9

75.5

39.3

486.6

55.2

541.8

—

541.8

8%

(37%)

6%

(17%)

(2%)

(8%)

(2%)

(0%)

888 Holdings plc Annual Report & Accounts 2018

1717

Strategic ReportCorporate.888.com

Business & Financial Review Continued

Product overview  
and developments

In addition to being a meaningful 
revenue generating product for 888, 
Sport remains a highly important 
customer acquisition channel for the 
Group and provides additional value 
by cross-selling customers into Casino 
and Poker. 888 continues to invest in its 
Sport proposition across product and 
marketing. During 2018, 888 invested 
in developing a new 888sport “front-
end” to improve functionality and the 
customer experience, integrate artificial 
intelligence tools and increase customer 
personalisation. This is being rolled out 
across the Group’s markets during 2019 
and the Group is confident that this will 
further differentiate 888’s Sport product 
from its competitors’.

Following the completion of the 
acquisition of BetBright’s platform 
in March 2019, the Group will begin 
the integration process of BetBright’s 
technology into 888 as a soon as 
practically feasible. The Group aims to 
begin a phased and market-by-market 
roll out of its proprietary sports book 
solution once integration is completed. 
The integration of BetBright’s sportsbook 
into the Group will give 888 complete 
ownership over its technology and 
product development across all four of  
its key online betting verticals for the very 
first time and the Board believes that 
this acquisition will enhance the Group’s 
long-term prospects in the global Sports 
betting market by enabling 888 to fully 
leverage its marketing and analytics 
capabilities, scale and unique expertise.

Casino
Results overview

Sport
Results overview

Sport revenue increased 6% to US$80.3 
million (2017: US$75.5 million). This 
outcome reflected the strong growth 
across regulated markets excluding 
the UK, partially offset by the negative 
impacts of several big customer wins 
as well as the proactive customer 
protections measures taken by the 
Group in the UK. Excluding the UK, Sport 
revenues increased 18% supported by 
strong performance during the FIFA 
World Cup over the summer, effective 
marketing investment, a greater number 
of events for customers to bet on, and 
increased customer personalisation. First 
time depositors increased by 21% (28% 
excluding the UK) and deposits increased 
by 10% (18% excluding the UK) reflecting 
the effectiveness of the Group’s marketing 
and CRM. Mobile and, in particular, in-play 
betting remain a key driver for 888sport 
with approximately 70% of bet volumes 
now being placed during events. 

In the UK, the Group is encouraged by 
positive trends witnessed during the 
second half of the year. In the second half, 
the Group’s refocused UK strategy saw 
new Sport customers acquired increase by 
15%, building a healthier customer base as 
the Group moved into 2019.

In September, the Group was pleased to 
launch 888sport in New Jersey, marking 
the first time the Group had offered sports 
betting in the regulated US market.  
This marked a major milestone for the 
Group and paves the way for the Group 
to launch in additional US states as future 
regulation allows. 

In March 2019, post the year-end, the 
Group was delighted to announce the 
acquisition of BetBright’s sports betting 
platform for £15 million. The acquisition 
represented a major milestone for the 
Group, strengthening 888’s product  
and technology capabilities to support  
the long-term development strategy  
for 888sport.

Casino continued to deliver solid growth 
with an 8% increase in revenue to 
US$317.6 million (2017: US$293.9 million) 
and a 16% increase in active players 
against the prior year. Excluding the 
UK, Casino revenue increased by 17%, 
demonstrating the strengths of 888 
innovative marketing, effective CRM and 
overall customer proposition, particularly 
on mobile devices. 

Casino was boosted by the launch of 
Orbit, a new cutting-edge web-based 
Casino platform, at the end of May 2018. 
The new platform, which represents 888’s 
most exciting Casino product innovation 
of recent years, was initially launched 
across the Group’s .com markets with 
a roll-out into a number of regulated 
markets as the year progressed. The 
Group has seen positive and encouraging 
trends in first time deposits as well as 
activity and retention metrics across all 
markets where the new platform has 
been launched.

In the UK, the new tools introduced with 
the Orbit platform align with the Group’s 
strategy of appealing to and attracting 
an increasingly recreational “mass 
audience” customer base. The Group saw 
particularly positive results in the second 
half of the year – having introduced the 
platform in the UK in May 2018 – with 
higher conversion rates, increases in the 
number of games played by customers 
and uplifts in new customers acquired.

Product overview  
and developments

888casino offers classic table games, 
such as blackjack and roulette, as well as 
exclusive in-house developed proprietary 
games and appealing third-party content. 
The Group’s success in Casino remains 
underpinned by 888’s strong brand and 
focus on customer experience.

Orbit is a new web-based Casino 
platform that uses artificial intelligence 
(“AI”) and machine learning driven 
recommendations to provide a more 
personalised display and seamless 
experience for customers. The result 
is reduced login times and a smoother 
transition between games for players. 
The new platform also enables 888 to 
host more games and better utilise its 
ever-increasing content suite. 888 added 
127 new games (both in-house developed 
and third-party content) across mobile 
and desktop platforms during the year.

18

888 Holdings plc Annual Report & Accounts 2018Strategic Report

Bingo 
Results overview

Bingo, which is predominantly focused 
on the UK market, remained challenging 
during 2018. The Group recorded Bingo 
revenue of US$32.4 million (2017: 
US$39.3 million) representing a 17% 
decrease year on year. This performance 
reflects a continued highly competitive 
UK Bingo market as well as the proactive 
steps 888 has taken to address the 
tighter regulatory environment in the UK. 
This decrease was offset by an increase 
in active players of 14% during the year. 
Average active days per funded player 
also increased, reflecting the Group’s 
effective CRM. 

In February 2019, the Group announced 
the acquisition of a portfolio of bingo 
brands – including the well-established 
Costa Bingo brand – which previously 
operated as B2B brands on the Group’s 
Dragonfish Platform. Management 
believes that consolidating these brands 
into 888’s established B2C brand 
portfolio will deliver synergies and growth 
opportunities through the application of 
the full extent of the Group’s capabilities 
in product development, marketing, and 
customer relationship management to 
their operations. 

Product overview  
and developments

888 offers online bingo entertainment 
across a wide array of branded Bingo 
sites, each with its own unique themes. 
The Group’s Bingo brands benefit 
from 888’s continuous development 
with regular new content and in-
house developed games that help 
to differentiate 888’s brands in the 
competitive and highly fragmented  
UK market. 

The Group remains committed to the 
Bingo vertical and introduced a number 
of new features such as user-friendly 
mobile verification upon registration 
during this year. New game variants 
were also introduced during the year to 
support the Bingo performance including 
a new, unique “mystery” jackpot feature 
launched during the second half of 
the year that increased bet volumes 
per player by 20%. New customer 
personalisation layers, that will leverage 
smart analytics and machine learning 
models, are planned to further enhance 
the customer experience at 888’s bingo 
brands during 2019.

Product overview  
and developments

888poker focuses on recreational Poker 
players and providing a range of games 
and format to suit its target customers’ 
needs and preferences. Over recent years, 
this has included an ever greater focus on 
mobile devices. 

During the second half of the year, 888 
launched another exciting recreational 
Poker feature called PKO (Progressive 
Knock Out) that quickly became 
an integral and leading feature of 
888poker. Since launch, PKO has been 
instrumental in building higher prize-
pools and engaging more players. PKO 
was introduced to 888’s poker networks 
in Spain and Italy and we are confident 
of seeing further progress during 2019. 
By the end of 2018, more than third of 
888poker’s players had played PKO.

Poker 8, which was developed during  
the year and which began its phased roll 
out in early 2019 post the period end,  
is a new and improved cross-territory 
Poker platform that offers an even  
more engaging, contemporary and 
enjoyable experience for 888poker 
players. The development of Poker 8 
follows extensive ongoing research and 
feedback from customers. The initial 
phase of the roll-out involved upgrades  
to the 888poker tables for desktop 
players, with enhanced graphics, 
a cleaner design and improved 
functionality. Further upgrades to 
the new Poker platform are planned, 
including improved graphics and 
enhancements to the lobby and  
on mobile devices. 

Poker
The Poker market remained highly 
challenging during 2018. This resulted in 
a revenue decrease of 37% to US$49.0 
million (2017: $77.9 million). The Group’s 
Poker results reflect a number of factors 
including: the Group’s decision to exit 
several markets (primarily Poland and 
Australia) during the first half of 2017 
(and which therefore did not contribute 
at all to the Group’s performance during 
2018); the continued challenges of the 
overall Poker market; the launch of the 
European interstate network creating 
a new poker environment for players 
in several European markets (that the 
Group is yet to participate in); increased 
competitor marketing activity in some of 
our markets and the unilateral withdrawal 
of certain payment providers and ISP 
blocking in several unregulated markets. 

Active poker players decreased by 8%, 
however there is an encouraging trend 
for players to be retained for longer on 
the platform and active days per player 
increased over the previous year.

Despite the revenue decline, Poker 
remains a highly important customer 
acquisition tool for the Group. The flow 
of Poker players also playing Casino and 
Sport with 888’s brands continued to 
be an important element of the Group’s 
overall B2C business. 

The Group remains committed to the 
Poker market and confident of its 
long-term opportunities for 888. During 
January 2018, the Group launched Poker 
in Italy, bringing all three of 888’s core 
gaming verticals to the Italian market.  
In addition, a significant investment was 
made during the year into developing  
the Group’s latest poker platform, Poker 
8, which began its phased roll out in  
early 2019. 

Following the award of the Group’s latest 
licence in Portugal, the Group intends 
to launch its European interstate poker 
network during 2019. This will initially 
pool Poker players across the Portuguese 
and Spanish markets, increasing player 
“shared liquidity” and therefore offering 
greater availability of the games and 
formats that our customers want to 
play. The Group is confident that 888’s 
European interstate network will provide 
increased competitiveness and new 
growth opportunities for the Group’s 
Poker product in regulated European 
markets over the coming years.

888 Holdings plc Annual Report & Accounts 2018

19
19

888 Holdings plc Annual Report & Accounts 2018Strategic Report 
Corporate.888.com

Business & Financial Review Continued

B2B review 
Results overview

Revenue from Dragonfish, 888’s B2B 
division, decreased by 8% to US$50.6 
million (2017: US$55.2 million). This 
reflects a number of factors including:  
the overall fiscal and regulatory 
challenges facing the UK bingo market; 
the reduced marketing spend by some  
of our partners; and the termination of 
the Group’s agreement with Cashcade,  
a former B2B partner, following 
Cashcade’s decision to migrate its  
brands to its own proprietary platform. 

Revenue from our B2B business in the US 
market remained in line with the Board’s 
expectations. The Group continues to 
explore further partnerships and new 
growth opportunities in the US. 

Operational overview  
and developments

The Group’s partners continue to 
enjoy and benefit from new product 
developments, features and functionalities 
to enhance the end-user experience. 
During the year these included 228 new 
games, bringing the total portfolio to 
more than 570 active games as well as  
a number of Bingo game variations.

The Group remains confident of the 
opportunities for its B2B division, which 
remain underpinned by focusing on 
delivering and maintaining a first-class 
and full-service gaming proposition for 
its partners. Post the year-end, the Group 
initiated some organisational changes 
at Dragonfish to bring all aspects of the 
B2B offer, except marketing, into one 
standalone business unit. These changes 
are aimed at increasing the customer-
focus of the Group’s B2B operations as 
Dragonfish refines its strategic focus 
on offering an increasingly value-
added proposition to a smaller number 
of larger customers (both in the UK 
and international regulated markets). 
Underpinned by the Group’s technology 
edge and market know-how, the Board 
remains confident of the B2B division’s 
long-term prospects. 

Regulated markets

888 remains focused on growing 
in sustainable, regulated markets 
where the Group can leverage its full 
marketing expertise to capture growth 
opportunities. Revenue from regulated 
markets continued to represent the 
majority of Group revenue with revenue 
from regulated and taxed markets1 
representing 70% of revenue (2017: 
70%). Excluding the UK, the proportion 
of revenue from regulated and taxed 
markets increased by 5.5%.

The global regulatory landscape continues 
to develop and the Group remains 
focused on exploring new markets on 
a case-by-case basis dependent on the 
strategic and economic viability of each 
new regulated market.

1   Regulated and taxed markets refer to 

jurisdictions where the Group operates under 
a local licence or where the Group is liable for 
gaming duties or VAT (or its equivalent). 

Revenue by geographic market

The below table shows the Group’s 
revenue by geographical market:

EMEA (excluding the UK and Spain)1

UK

Spain

Americas

Rest of world

Revenue before VAT accrual release

VAT accrual release

Total revenue

1   During the period the Group identified that the 
Europe Other Geographical segment (as was 
previously presented) should in fact be referred 
to as Europe, the Middle East and Africa (EMEA). 
Non-European revenue included in the segment 
during 2018 amount to US$45.7 million (2017: 
US$35.3 million).

EMEA  
(excluding the UK and Spain)

Regulated markets in Continental Europe 
continued to experience healthy growth 
with a revenue increase of 12% year 
on year. This outcome reflects strong 
progress driven by Sport and Casino 
across European markets. The increase 
was moderated due to the negative 
performance of Poker in Spain which was 
affected by the heightened competition 
resulting from a new shared liquidity 
regime with France, which 888 did not 
participate in.

In Italy, revenue increased by 29% and 
first time depositors more than doubled, 
compared to 2017. This was supported by 
the successful launch of Poker in Italy in 
January 2018; the launch of Orbit during 
the second half of 2018 which supported 
a 44% increase in new Casino players; 
and optimised and highly effective digital 
marketing investment in light of the 
industry-wide gambling advertising ban 
announced by the new Government.

Revenue from the Romanian market 
increased by 14% during 2018 driven by 
Sport and reflecting enhanced brand 

Growth 
(decline)
from 
previous 
year

% of 
reported
Revenue 
(2018)

7%

(16%)

8%

4%

(10%)

(2%)

43%

32%

13%

9%

3%

100%

2018
US$ 
million

2017
US$ 
million

228.9

170.6

68.0

48.1

14.3

529.9

10.7

540.6

213.6

203.1

63.1

46.2

15.8

541.8

—

541.8

20

888 Holdings plc Annual Report & Accounts 2018awareness. During 2019, the Group intends 
to extend the successful Orbit casino 
platform to the Romanian market.

At the very end of the year, the Group was 
delighted to be awarded its 11th licence in 
Malta, as well as its 12th licence in Sweden 
which enables the Group to offer Sport, 
Casino and Poker in this significant newly 
regulated market. Post the year-end, the 
Group received its 13th licence for Portugal, 
where the Group launched 888casino in 
January 2019. The Portuguese licence 
provides further growth opportunities for 
the Group with the forthcoming launch 
of 888’s poker network that will, in time, 
share player liquidity across the regulated 
Spanish and Portuguese markets.

Revenue from Middle East and Africa 
markets included in the EMEA segment 
increased by 29% to US$45.7 million 
(2017: US$35.3 million). Revenue from 
Germany, which represented 8% of total, 
was impacted by the uncertain regulatory 
environment and challenges referred to 
in the Risk Management Strategy section 
below, increased in 2018 by 18%.

UK 

As detailed in the product review above, 
revenue trends in the UK improved during 
the second half of 2018. Despite this, 
UK revenue decreased by 16% year on 
year to US$170.6 million (2017: US$203.1 
million). This reflected revisions to the 
Group’s operating practices across 
product verticals to align with the 
stricter regulatory environment across 
the UK market (detailed below); a small 
number of significant customer wins in 
Sport; reduced marketing investment by 
Cashcade, one of the Dragonfish Bingo 
partners that terminated its activity 
as of mid-November; as well as the 
Group’s decision to redeploy marketing 
investment into other areas of the 
business where 888 is generating the 
highest returns. 

During the second half of 2018, the Group 
witnessed certain positive indicators in its 
UK B2C business as first time depositors 
continued to increase (by 7% year on year, 
and 12% half-year on half-year), supported 
by the launch of the Orbit Casino platform 
during the first half of 2018, and strong 
Sport performance during the FIFA World 
Cup over the summer. 

The actions and changes made to the 
operating processes undertaken by 
888 in the UK market over recent years 
have been aimed at providing the safest 
possible gambling environment for players 
and ensuring the Group is aligned with the 
market’s stricter regulatory environment. 

Changes made include the tightening 
of anti-money laundering processes, 
increased customer due diligence and 
further customer protection tools and 
protocols. Taking these actions is not only 
the right thing to do but also positions 
the Group for long-term development in 
what remains the world’s largest regulated 
online gaming market. 

As a result of the dynamics in the UK 
as well as the strong progress delivered 
across continental European markets, 
revenue from the UK represented a lower 
proportion of total revenue at 32%  
(2017: 37%).

Spain

In Spain, the Group’s second largest single 
market, the Group delivered a revenue 
increase of 8% year on year to US$68.0 
million (2017: US$63.1 million). As a result, 
Spain represented 13% (2017: 12%) of total 
revenue. The Group’s growth reflected 
continued effective marketing investment 
and momentum in Casino, as well as 
Sport, which benefited from a strong 
FIFA World Cup. As described above, 
Poker was negatively impacted by the 
introduction of a shared Poker liquidity 
networks between Spain and France 
(that the Group has not participated in) 
accompanied by significant promotions 
and the large number of guaranteed 
tournaments offered by our competitors. 
However, we remain confident of the 
opportunities presented by shared Poker 
player liquidity across European markets 
including Spain and Portugal due to be 
launched in 2019.

The Group launched the Orbit Casino 
platform in Spain in December 2018, and 
saw a positive customer response, similar 
to the one seen in the UK, Italy and more 
recently also Denmark where first time 
depositors increased by 34% during the 
second half of 2018 following the launch 
of Orbit in October. The Group intends to 
support its product developments with 
increased investment in Spain during the 
current year.

US

Having operated in the regulated 
US market since 2013, 888 enjoys a 
unique position in that evolving market. 
The Group is focused on investing in 
delivering medium to long-term growth 
opportunities for the business in the US 
market. As a result, 2018 was a very busy 
year for the Group in the US market. 

In May, the Group’s long-term growth 
prospects in the US market were boosted 
by the US Supreme Court’s decision to 

repeal PASPA, thereby clearing the path 
for US states to regulate sports betting. 
In September 2018, the Group launched 
888sport in New Jersey, marking the 
first time the Group has offered sports 
betting in the United States. This launch 
was followed by another first, not just for 
888 but for the entire industry, as 888.com 
became the first ever online casino  
to partner with a National Football  
League ("NFL") team when the Group 
signed a sponsorship agreement with  
the New York Jets. 

In May the Group was pleased to 
announce an extension of its contract 
with the Delaware Lottery to continue 
powering the state lottery platform for  
a further two years.

In June, the Group announced an 
extended partnership with Evolution 
Gaming, a leading provider of Live Casino 
solutions in New Jersey, as 888 continues 
to invest in and improve its offering in the 
state. During the second half of the year, 
888casino launched a comprehensive  
Live Casino suite of products to New 
Jersey customers on desktop (via the 
888casino website) and on mobile 
(through the 888casino apps available  
for Android and iOS). The Group intends 
to launch the new Orbit Casino platform 
in New Jersey during 2019. 

In December, the Group was pleased to 
announce the acquisition of the remaining 
53% interest in AAPN, a joint venture 
established with Avenue Capital in 2013. 
The acquisition represented an important 
strategic milestone that will facilitate the 
Group’s future growth strategy in the 
US by giving 888 additional operational, 
technological and commercial flexibility 
to deliver on multiple potential growth 
opportunities. The AAPN joint venture 
had been a successful endeavour for the 
Group by affording 888 the flexibility and 
financial capability to build a position in 
the regulated US market over the last five 
years whilst also investing in other global 
regulated markets. 

In January 2019, post the period end, 
the US Department Of Justice released 
an updated opinion regarding the 
interpretation of the Wire Act of 1961. 
This has created uncertainty across the 
US market which may continue through 
a legal challenge to the new opinion. 
Despite this and underpinned  
by the strategic progress made in the  
US market during 2018, the Board believes 
that the Group remains well-positioned  
for future growth in the developing  
US market.

21

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Business & Financial Review Continued

Operating expenses

Selling and marketing expenses

The Group’s expanding Casino and Sport 
offering resulted in higher commissions 
and associated expenses in respect  
of the Live Casino and Sport  
third-party platforms. 

Operating expenses* decreased by 
1% to US$137.8 million (2017: US$138.8 
million). The proportion of operating 
expenses (which mainly comprise staff 
related costs, commissions and royalties 
payable to third parties, chargebacks, 
payment service providers’ (“PSP”) 
commissions and costs related to 
operational risk management services) 
to revenues increased to 26.0% (2017: 
25.6%). This reflected stricter regulatory 
requirements to tighten the scope of 
customer related screening. Reported 
operating expenses amounted to 
US$158.1 million (2017: US$158.1 million).

Employee-related costs decreased by 
8% compared to the prior year. The 
decrease is mainly a result of a cost 
reduction and headcount optimisation 
plan that was executed during the 
second half of 2017.

One of 888’s main objectives is cost-
efficient, effective and innovative 
marketing spend. Overall marketing 
expenses decreased to US$155.0 million 
(2017: US$162.5 million) as a result of 
lower marketing investment as well as 
lower cost per player acquisition in the 
UK reflecting the market environment. 
In addition, the lower level of marketing 
spend was driven by management’s 
decision to invest in more efficient online 
marketing activities and focus on high-
growth regulated European markets. The 
ratio of selling and marketing expenses to 
revenue reduced to 29.3% (2017: 30.0%). 

Administrative expenses

Administrative expenses* amounted to 
US$27.3 million (2017: US$29.2 million) 
and represented a lower proportion of 
revenue compared to the previous year 
at 5.1% (2017: 5.4%). This was a direct 
result of management’s continued efforts 
to maximise operational efficiencies 
and strict cost control. Reported 
administrative expenses amounted to 
US$36.1 million (2017: US$37.7 million). 

Gaming taxes and duties 

Adjusted EBITDA

Adjusted EBITDA increased by 6% to 
US$107.1 million (2017: US$100.7 million) 
representing a 4% increase at constant 
currency. The positive result was achieved 
despite the impacts of the UK market’s 
heightened regulatory scrutiny and 
higher UK Point of Consumption (‘POC’) 
duty as a result of the new gross gaming 
revenue tax base that has been effective 
since the second half of 2017. Adjusted 
EBITDA margin increased to 20.2% (2017: 
18.6%). EBITDA for the period amounted 
to US$129.1 million (2017: US$41.2 million) 
as detailed in the table on page 16.

*  As defined in the table set out on page 16.

Gaming duties levied in regulated and 
taxed markets decreased to US$69.9 
million (2017: US$75.2 million). This is a 
result of the lower activity in the UK and 
a reduced gaming tax rate (from 25% to 
20% of gross gaming revenue) in Spain 
which commenced during the second 
half of 2018, offset by increased gaming 
duties in Italy as a result of the Group’s 
strong revenue growth and the lunch of 
Poker in Italy during January 2018.

Research and  
development expenses

Research and development expenses 
decreased 7% to US$32.8 million (2017: 
US$35.4 million). However, when adding 
back capitalised development expenses, 
overall research and development 
spend would have decreased only 2% to 
US$44.7 million (2017: US$45.5 million). 
This reflects continued investment 
across regulated markets and the 
development of new products and games 
as well as the implementation of new 
technologies and tools to further enhance 
customer protection. The research and 
development expenses to revenue ratio 
reduced to 6.2% (2017: 6.5%).

Expenses overview
The Group continues to improve 
its operating efficiencies with 
lower levels of expenses compared 
to the prior year driven by a 
continued, company-wide focus on 
cost optimisation and efficiencies. 

888’s continued progress in Casino 
and Sport, where the Group incurs 
some commissions (explained 
below) and a sustained focus 
on enhanced compliance and 
customer protection resulted  
in an increase in the ratio of 
operating expenses to revenue.

22

888 Holdings plc Annual Report & Accounts 2018Exceptional items

Finance income and expenses

Dividend

Exceptional income was US$11.1 million 
(2017: Exceptional expense of US$50.8 
million). The Group received tax 
assessments from the tax authorities 
in Germany in respect of a legacy VAT 
matter relating to the provision of gaming 
services in Germany prior to 2015. This 
resulted in a payment of US$24.6 million 
and a release of US$22.4 million of the 
US$45.3 million provision which was 
recorded in 2017, as described in further 
detail in note 5 to the 2018 financial 
statements. In addition, during the 
period the Group recorded a provision of 
US$10.4 million in respect of regulatory 
matters related to customers’ activity in 
prior periods and US$0.9 million legal 
and professional costs related to aborted 
M&A efforts.

Share benefit charges

Share benefit charges relate to long- 
term incentive equity awards granted  
to eligible employees.

Equity settled share benefit charges of 
US$8.9 million (2017: US$8.5 million) 
mainly comprise new awards granted 
during the year and the full year effect 
of awards granted in previous years. 
Further details are given in the Directors’ 
Remuneration Report on page 60 to 76 
and in note 22 to the financial statements.

Gain from re-measurement of 
previously held equity interest  
in joint ventures

On 10 December 2018, the Group 
acquired an additional 53% interest in 
the voting shares of AAPN, increasing 
its ownership interest to 100% for cash 
consideration of US$28.5 million. The 
Group re-measured its previously held 
47% equity interest in AAPN at its 
acquisition-date fair value and recognised 
US$9.3 million gain in the consolidated 
income statement.

Finance income of US$0.6 million (2017: 
US$0.6 million) less finance expenses 
of US$0.7 million (2017: US$3.7 million) 
resulted in a net expense of US$0.1 million 
(2017: US$3.1 million). The decreased 
expense compared to the previous year 
is mainly attributable by the weakness 
of EUR and GBP against USD in 2018 
compared to 2017.

888 continually monitors foreign currency 
risk and takes steps, where practical, to 
ensure that net exposure is kept to an 
acceptable level.

Profit before tax

Profit before tax increased to US$108.7 
million (2017: US$18.8 million profit) 
as a result of the exceptional income 
(compared to exceptional charges  
in 2017), VAT accrual release and gain 
from re-measurement of previously  
held equity interest in joint ventures 
outlined above. Adjusted profit before  
tax increased by 11% to US$86.7 million 
(2017: US$78.3 million).

The Board of Directors is recommending 
a final dividend of 6.0¢ per share in 
accordance with 888’s dividend policy, 
plus an additional one-off 2.0¢ per 
share, bringing the total for the year to 
12.2¢ per share (2017: 15.5¢ per share) 
reflecting the performance of the Group, 
recent acquisitions as well as regulatory 
developments and the importance of 
retaining adequate cash to fund potential 
investment activities.

Cash flow

Net cash generated from operating 
activities was US$42.1 million (2017: 
US$95.5 million). The decrease is primarily 
explained by an exceptional payment on 
account of historical VAT in Germany, 
higher gaming duties in respect of H2 2017 
driven by increase in trading activity and  
a reduction in customer deposits as  
a result of a decrease in Poker activity. 

Dividend payments during the year 
amounted to US$56.6 million (2017: 
US$70.5 million). 

Taxation

Balance sheet 

888’s balance sheet remains strong,  
with no debt as of the date of the  
financial statement and ample liquid 
resources. 888’s cash position as at 31 
December 2018 was US$133.0 million 
(2017: US$179.6 million). The balance  
owed to customers at US$57.1 million 
(2017: US$71.7 million). Net cash at 31 
December 2018 was US$75.9 million  
(2017: US$107.9 million) after dividend 
payments of US$56.6 million during  
the year (2017: US$70.5 million).

In February 2019, 888 signed a revolving 
credit facility (“RCF”) with Barclays Bank 
plc pursuant to which 888 may borrow an 
amount of up to US$50 million in order to 
finance its M&A activities in the short term.

Aviad Kobrine
Chief Financial Officer

Taxation for the period was US$13.9 
million (2017: US$6.2 million). The 
increase is primarily a result of the higher 
profit before tax during the period, 
the effect of foreign currency earnings 
following the strengthening of the USD 
against the ILS and withholding tax on 
dividend distribution by a subsidiary to 
the parent company. 

Adjusted Profit after tax  
and Profit after tax

Adjusted profit after tax1 increased by 
1% to US$72.8 million (2017: US$72.1 
million). Profit after tax was US$94.8 
million (2017: US$12.6 million) as a result 
of the exceptional charges and gain from 
re-measurement of previously held equity 
interest in joint ventures outlined above.

Earnings per share

Basic earnings per share increased 
to 26.3¢ (2017: 3.5¢) as a result of the 
exceptional charges and gain from re-
measurement of previously held equity 
interest in joint ventures outlined above. 
Adjusted basic earnings per share at 20.2¢ 
(2017: 20.1¢). Further information on the 
reconciliation of Adjusted basic earnings 
per share is given in note 9 to 2018 
financial statements.

1  As defined in note 9 of the financial statements.

23

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Risk Management Strategy

AND MANAGING  
OUR RISKS

The Board acknowledges that there is no 
return without risk. However, key risks 
must be identified, evaluated and where 
possible quantified in order for the Board 
to rationally determine how to harness risk 
to generate optimal return.

The Board acts in accordance with a 
Risk Management Policy, which aims to 
explicitly identify and evaluate key risks 
underlying the Group’s core business 
strategy and standardise the approach 
to risk prioritisation and management 
across 888’s operations. This in turn 
means that effective controls can be put 
in place to ensure 888 is able to manage 
its operations effectively now and into 
the future. 888’s risk register is updated 
periodically and regular discussions are 
held at Board and management level of 
the role of risk in 888’s business. 

888’s culture emphasises the need for 
employees to take responsibility for 
managing the risks in their own areas 
and to transparently and timely report 

“bad news” and “near miss” incidents, 
with a willingness to constantly learn and 
improve. The Board has also adopted 
a Reporting and Escalation Procedure 
to ensure timely reporting of internal 
reportable events including bugs, technical 
failures, information security malfunctions 
and marketing and other operational 
incidents which may affect customers.

The Board considers that 888 complies 
with the requirements of the Financial 
Reporting Council’s Guidance on Risk 
Management, Internal Control and 
Related Financial and Business Reporting 
dated September 2014, and specifically 
confirms that:

•  it is responsible for 888’s risk 

management systems and for 
reviewing their effectiveness;

•  there is an on-going process for 

identifying, evaluating and managing 
the principal risks faced by 888;

•  the systems have been in place during 
2018 and up to the date of approval of 
the annual report and accounts; and

•  they are regularly reviewed  

by the Board.

Please see page 26 for further details  
of the review conducted in 2018.

24 888 Holdings plc Annual Report & Accounts 2018
24

888 Holdings plc Annual Report & Accounts 2018Risk appetite
Addressing risk is a high priority 
for the Board and effective 
risk management is an integral 
part of the way we conduct 
our business on a daily basis. 
The Board factors into the risk 
assessment impact, likelihood 
and appetite considerations. Risk 
is managed across the Group 
in the context of overall risk 
appetite and during 2018 the 
Board considered risk appetite 
to ensure adequate resources are 
allocated to identified risks. The 
Board reviewed and approved the 
following risk appetite statement:

Category of risk

Tolerance

Risk parameters

Strategic

Medium

Operational

Low to 
medium

Financial

Low

During development and implementation of  
new propositions and assessing new opportunities 
including potential transactions, we are prepared  
to accept medium risks that support our pursuit  
of growth.

When operating within our business, we have a 
low to medium tolerance for risk. We will take a 
cautious approach to risk within our operations, but 
consider that certain risks will be taken in order to 
achieve our strategic objectives and maintain our 
competitive position.

We consider that robust financial controls are 
necessary to manage our business effectively. All of 
our operating processes are based around policies 
and procedures that minimise the risk of a loss of 
financial control.

Compliance

Extremely low We have an extremely low to zero tolerance when 
complying with laws and regulations that relate to 
bribery, corruption and anti-money laundering. We 
have controls in place that are designed to mitigate 
these risks, and detailed and tested procedures in 
place for dealing with these types of scenarios when 
they arise. We are particularly sensitive to compliance 
risks in our key regulated markets including the UK.

888 Holdings plc Annual Report & Accounts 2018

2525

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Risk Management Strategy Continued

888 faces the following significant risks:

Regulatory risk

 The risk

The regulatory framework of online gaming is dynamic 
and complex. Change in the regulatory regime in a specific 
jurisdiction can have a material adverse effect on business 
volume and financial performance in that jurisdiction. In 
addition, a number of jurisdictions have regulated online 
gaming, and in several of those jurisdictions 888 either holds 
a licence or applied to obtain one. However, in some cases, 
lack of clarity in the regulations, or conflicting legislative and 
regulatory developments, mean that 888 may risk failing 
to obtain an appropriate licence, having existing licences 
adversely affected, or being subject to other regulatory 
sanctions, including internet service provider blocking, 
payments blocking, black-listing and fines. Furthermore, 
legal and other action may be taken by incumbent gaming 
providers in jurisdictions which are seeking to regulate online 
gaming, in an attempt to frustrate the grant of online gaming 
licences to 888. Finally, changes to either the regulatory 
framework or enforcement policy relating to online gaming 
in certain markets may effectively force the Group out of 
certain markets where it currently operates or compel it to 
change its business practices or technology in a way that 
would materially impact results.

Relevance to strategy

Compliance with regulatory requirements and the 
maintenance of regulatory relationships in multiple 
jurisdictions is key to maintaining 888’s online gaming 
licences which are critical to the operation and growth of its 
online gaming business. In addition, 888 may be exposed to 
claims in jurisdictions which do not regulate online gaming, 
seeking to block access to 888’s offering to players located 
in such jurisdiction. A robust understanding of the legal and 
regulatory position in key locations worldwide is crucial to 
mitigating this risk.

How the risk is managed

888 manages its regulatory risk by routinely consulting 
with legal advisers in various jurisdictions where its services 
are marketed or which generate significant revenue for 
the Group. Furthermore, 888 obtains frequent and routine 
updates regarding changes in the law that may be applicable 
to its operations, working with local counsel to assess the 
impact of any changes on its operations. 888 constantly 
adapts and moderates its services to comply with legal 
and regulatory requirements. 888 has also implemented 
organizational changes in order to strengthen regulatory 
compliance oversight, as well as to improve co-operation 
between the different departments and streamline processes 
of settling any conflicts between them, ensuring that 
888’s regulatory requirements and duty to uphold the 
licensing objectives always take priority over commercial 
interests. Finally, 888 blocks players from certain "blocked 
jurisdictions" using multiple technological methods  
as appropriate.

26

What happened in 2018

The UKGC took an increasingly strict approach towards 
compliance, tightening requirements, adopting more stringent 
policies and regulations, and increasing the level of oversight 
over licensees. The primary areas of focus for the UKGC were 
responsible gambling and prevention of underage gambling, 
consumer protection, and anti-money laundering. During 2018, 
the UKGC issued fines to a number of licensed operators, for 
various violations and shortcomings pertaining to regulatory 
compliance, signalling a tougher stance on compliance and 
enforcement. The Group continued to work closely with the 
UKGC on compliance matters, and also to update its policies and 
procedures and to strengthen internal reporting lines to ensure 
compliance within the business, investing significant resources 
in regulatory compliance measures. In Germany, the Company 
is subject to prohibition orders issued by various German states, 
some of which have been upheld by German courts and others 
which are in the process of judicial review. While the Company 
continues to challenge the validity of these orders (where 
possible) and is seeking relief on this matter from the German 
Constitutional Court, it has been consulting closely with its 
German advisers as to the appropriate operational measures 
to be taken by the Group in light of the orders issued. The 
Group continues to be conscious of the potential for increased 
enforcement in Germany and of the impact that the current 
German legal landscape may have on the willingness of payment 
processors to process payments from German players. In light of 
these developments, the Group continues to assess its operations 
in Germany, with a view to averting legal, reputational and 
operational risks. In the Netherlands, where a law was approved 
in February 2019 to liberalize the market, the local regulator has 
been taking a more aggressive approach towards enforcement of 
existing laws against operators whose operations are conducted 
in violation of the "prioritization criteria" for enforcement issued 
by the authorities and updated from time to time. Several 
operators received significant fines due to the conduct of 
operations in a manner violating these criteria. Operators fined 
may also be barred from participating in the liberalized market 
or have their eligibility for licensing delayed. The Group has been 
studying these developments closely. In January 2019 the US 
Department of Justice issued a legal opinion on the scope of the 
federal Wire Act, overturning a previous opinion from 2011, and 
finding that the Act applies to all forms of gambling (not only 
sports betting, as was concluded in the previous opinion.) This 
reversal, and a subsequent change of enforcement policy by the 
federal authorities, could have far-reaching impacts on the US 
gambling industry, particularly with respect to online operations. 
The Department of Justice has announced it will not be pursuing 
enforcement action under the new interpretation for a 90-day 
period starting on January 15, 2019. In tandem, various state 
regulators have announced their position on the ramifications of 
the new opinion or are in the process of studying its implications. 
The Group is taking advice on this matter from its legal advisors 
in the US, to ensure that its operations are consistent with 
updated regulatory requirements and cannot be seen as violating 
federal law. The issuance of the updated memo could have 
far-reaching consequences in connection with the ability or 
willingness of various crucial service providers (e.g. banks and 
payment processors) to work with the gambling industry, and  
the Group anticipates that the full impact of the new opinion on 
its operations and on the industry will become more apparent in 
the near future.

888 Holdings plc Annual Report & Accounts 2018Brexit-related risks 

 The risk

The status of Gibraltar as a result of “Brexit” remains unclear. 
If 888 were to remain registered, licensed and operating 
in Gibraltar in these circumstances, its ability to rely on EU 
freedom of services/establishment principles in supplying 
its services within the EU will be limited; furthermore, it may 
become ineligible to continue to hold regulatory licenses in 
certain EU jurisdictions. Brexit may also adversely impact 
economic and market conditions in the United Kingdom, and 
give rise to a slowdown of UK business for the Company.

Relevance to strategy

The ability to rely on EU principles underpins 888’s 
regulatory strategy regarding major EU markets.

Information Technology and Cyber risks

 The risk

IT systems may be impacted by unauthorised access, cyber-
attacks, DDoS (Distributed Denial of Service) attacks, theft or 
misuse of data by internal or external parties, or disrupted by 
increases in usage, human error, natural hazards or disasters 
or other events. Cyber-attack and data theft incidents may 
expose 888 to “ransom” demands and costs of repairing 
physical and reputational damage. Failure of IT systems, 
infrastructure or telecommunications/third-party infrastructure 
may cause significant cost and disruption to the business and 
harm revenues. Lengthy down-time of the site (including in 
transitioning to activated disaster recovery servers) could also 
cause 888 to breach regulatory obligations.

Relevance to strategy

As an online B2C and B2B business, the integrity of 888's 
IT infrastructure is crucial to the supply of its offerings 
and compliance with its regulatory obligations and to the 
maintenance of customer loyalty.

How the risk is managed

Cutting-edge technologies and procedures are implemented 
throughout 888’s technology operations and designed to 
protect its networks from malicious attacks and other such 
risks. These measures include traffic filtering, anti-DDoS 
devices and obtaining anti-virus protection from leading 
vendors. Physical and logical network segmentation is also 
used to isolate and protect 888’s networks and restrict 
malicious activities. The IT environment is audited by 
independent auditors, such as PCI DSS security audit and 
eCOGRA audit. These audits form part of 888’s approach to 
ensuring proper IT procedures and a high level of security. In 
order to ensure systems are protected properly and effectively, 
external security scans and assessments are carried out on 
a regular basis. 888 has a disaster recovery site to ensure full 
recovery in the event of disaster. All critical data is replicated 
to the disaster recovery site and stored off-site on a daily basis. 

    

Increase  Decrease 

Stable

How the risk is managed

888 is not able to control political changes of this nature, 
however it has obtained a gaming licence in Malta and 
established a server farm in Ireland so that it can continue to 
serve European markets with no disruption to its business. 
888 also diversifies its geographical customer base so as to 
mitigate dependency on the UK market.

What happened in 2018–19

The UK formally notified the EU in March 2017 of its intention 
to withdraw from the EU, which commenced a negotiation 
period which is expected to conclude in March 2019 (unless 
all parties to the negotiations agree otherwise) with the 
United Kingdom ceasing to be a member of the EU at the 
end of March 2019. On 15 January 2019, the British House of 
Commons rejected Prime Minister Theresa May’s Brexit deal 
with the EU. Presently, the manner of Britain’s exit from the 
EU on March 29, 2019, remains unclear.

In the event of loss of functionality of 888’s critical services, 
the business can be fully recovered through the resources 
available at the disaster recovery site. In order to minimise 
dependence on telecommunication service providers, 888 
invests in network infrastructure redundancies whilst regularly 
reviewing its service providers. 888 has two Internet service 
providers in Gibraltar in order to minimise reliance on one 
provider. As a part of its monitoring system, 888 deploys 
set user experience tests which measure performance 
from different locations around the world. Network-related 
performance issues are addressed by rerouting traffic using 
different routes or providers. 888 operates a 24/7 Network 
Operations Centre (“NOC”). The NOC's role is to conduct 
real time monitoring of production activities using state-of-
the-art systems. These systems are designed to identify and 
provide alerts regarding problems related to systems, key 
business indicators and issues surrounding customer usability 
experience. The IT environment tracks changes, incidents and 
service level agreement key performance indicators in order to 
ensure that client experience is consistent and well managed. 
As part of these procedures, capacity planning takes place 
and infrastructure is built accordingly. System-wide availability 
and business-level availability is measured and logged in the IT 
information systems.

What happened in 2018

Security – Awareness training was carried out for Group 
personnel at all locations by the Chief Information Security 
Officer. New security practices and technologies were 
implemented with a focus on DDoS mitigation and GDPR 
readiness. Infrastructure – A new main data centre was built 
in Dublin using advanced IT architecture and technologies. 
The new data centre introduces a very high standard of 
redundancy and performance, and is expected to launch in 
March 2019. Operations – 888 focused on operations analytics 
as the next evolution of monitoring, implementing an “elastic” 
framework for near real-time log and KPI analysis.

27

888 Holdings plc Annual Report & Accounts 2018Strategic ReportRelevance to strategy

In addition to the financial consequences of a challenge to 
888’s tax structure, tax compliance – and being seen to be 
paying the “right amount” of tax – has become a serious 
reputational issue as well as being a regulatory compliance 
issue. As such, it is crucial that 888 has a solid basis for its tax 
positions taken in relevant jurisdictions.

How the risk is managed

888 aims to ensure that each legal entity within its Group is a 
tax resident of the jurisdiction in which it is incorporated and 
has no taxable presence in any other jurisdiction. In addition, 
888 consults with tax advisers not only in jurisdictions in 
which its Group companies are incorporated and in which 
it has personnel, but also in major markets in which it has 
customers, in order to comply with its legal obligations whilst 
taking such action as is necessary to prevent the improper 
imposition of unlawful or double taxation. 

What happened in 2018

888 continues to engage with tax authorities and obtain 
legal advice in order to regularise its tax position and 
mitigate exposures. As regards the inquiry in Germany 
regarding VAT, 888 received assessments for tax years 
2010-2017 and accordingly partially released the provision 
recorded in its financial statements in addition to the 
contingent liability. In Israel, the local subsidiary is undergoing 
a tax audit and has also appealed a withholding tax 
assessment relating to tax years 2013-2016.

Corporate.888.com

Risk Management Strategy Continued

Taxation risk 

 The risk

Heightened attention continues to be given to matters 
of cross-border taxation in line with the G20/OECD Base 
Erosion and Profit Shifting recommendations. On 21 March 
2018, the European Union proposed new rules to implement 
“virtual permanent establishment” criteria as well as interim 
measures to tax the digital economy, including a targeted 
turnover-based equalisation tax and potentially an EU-wide 
advertising tax, which has led to introduction of “web taxes” 
in jurisdictions such as Italy and France. In the UK, new rules 
have been implemented from 1 April 2019 imposing UK tax 
on the receipt of royalties by offshore companies deriving 
from business activity in the UK, whilst past proposals 
regarding imposition in the UK of “use and enjoyment” 
VAT rules with respect to UK-facing advertising have not 
materially progressed. In Gibraltar, legislation has been 
introduced to recover unpaid taxes following a European 
Commission ruling regarding illegal state aid given between 
2011-2013. Due to pressure from the European Union, 
offshore jurisdictions including the British Virgin Islands have 
introduced new “substance” requirements with regard to 
IP companies and other entities. The likelihood of scrutiny 
of tax practices by tax authorities in relevant jurisdictions 
and the aggressiveness of tax authorities remains high, 
with 888 receiving VAT assessments in Germany during 
2018 relating to tax years 2010-2017, regarding which it had 
previously recorded a provision and contingent liability in 
its financial statements. A finding of taxable presence of 
the Group in one or more jurisdictions (including pursuant 
to revised interpretations of the permanent establishment 
concept as mentioned above), a transfer pricing adjustment 
with respect to attribution of profit to such jurisdiction(s), 
or imposition of another form of tax as mentioned above, 
may have a substantial impact on the amount of tax and 
VAT paid by 888 or require significant payments by 888 
in respect of historical tax liabilities. 888’s effective tax 
burden also increases due to the imposition or increase of 
gaming duty in markets in which the Group has customers, 
including the recently announced increase in the rate of UK 
remote gaming duty to 21% of GGR as from 1 April 2019, 
the additional Romanian gaming tax at 2% of deposits from 
2019, and the increase in Italian gaming duty to 25% of GGR 
(24% for sports betting) from 2019. The Company's Israeli 
subsidiary entered into an Assessment Agreement with the 
Israeli Tax Authority in 2016, in which the subsidiary's transfer 
pricing remuneration was agreed with regard to tax years 
ending in 2015. The Company believes that the remuneration 
attributed for tax purposes to its Israeli subsidiary complies 
with the arm’s length standard, and therefore continues 
to rely on the transfer pricing agreement with regard to 
tax years following 2015, however the agreement has not 
been renewed. As such, and in light of the developments in 
taxation rules internationally, including in the field of transfer 
pricing pursuant to which new methodologies are gaining 
prominence, in the context of the tax audit detailed below, 
the Israeli Tax Authority may seek to increase the level of 
remuneration attributed to the Israeli subsidiary for tax 
purposes commencing from the 2016 tax year, which could 
have material financial consequences to the Company.

28

888 Holdings plc Annual Report & Accounts 2018    

Increase  Decrease 

Stable

How the risk is managed

888 has undergone a robust and risk-oriented GDPR-
preparation project, pursuant to a designated GDPR Gap 
Analysis that was prepared for that purpose in coordination 
with its legal advisers.

What happened in 2018

888 mapped the personal data life-cycle within the 
organisation, including how personal data of its customers 
and EU employees is collected, stored, secured and shared 
with third parties. In addition, 888 appointed a designated 
internal Data Protection Officer and put in place policies and 
procedures on relevant matters including exercising user 
rights and data retention, data sharing with third parties, 
security policies, as well as reviewing necessary product 
and IT implementation. Such policies and procedures are 
reviewed and updated on an ongoing basis to align with the 
most up to date regulatory guidelines. 888 has also put in 
place adequate contractual measures with respect to sharing 
data with third parties, reviewing its privacy notices and 
other customer notifications and reviewing the current data 
security framework on an ongoing basis.

Data Protection risk 

 The risk

888 processes a large quantity of personal customer data, 
including sensitive data such as name, address, age, bank 
details and gaming / betting history. Such data could be 
wrongfully accessed or used by employees, customers, 
suppliers or third parties, or lost, disclosed or improperly 
processed in breach of data protection regulations. In 
particular, the European General Data Protection Regulation 
(“GDPR”) entered into force in May 2018, having a significant 
effect on the Company’s privacy and data protection 
practices, as it introduced various changes to how personal 
information should be collected, maintained, processed and 
secured. Non-compliance with the GDPR may result in fines 
of up to €20 million or 4% of the Company’s annual global 
turnover, and the Company will be particularly exposed 
to enforcement action in light of the amount of customer 
data it holds and processes. In addition, various countries 
in the EU have introduced domestic data protection laws 
incorporating the GDPR requirements. The Company could 
also be subject to private litigation and loss of customer 
goodwill and confidence.

Relevance to strategy

The holding and processing of personal and sensitive data 
in a lawful and robust manner is central to 888's analytics-
based business strategy. As an online B2C and B2B business, 
the integrity of 888's data protection framework is crucial 
to the supply of its offerings, compliance with its regulatory 
obligations and maintenance of the impressive customer 
loyalty with which 888 is entrusted.

29

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Risk Management Strategy Continued

Reputational risk

 The risk

The reputation of 888 is affected by the profile of both 
other online gaming and betting operators, as well as the 
gaming and betting industry as a whole. Various regulators, 
most notably the UKGC, have adopted stricter compliance 
and enforcement policies, conducting more in-depth 
reviews of operational practices and sanctioning operators 
found to be non-compliant. There appears to be growing 
sentiment in various jurisdictions that existing regulations 
do not sufficiently protect minors and vulnerable players or 
do enough to prevent the use of illictly obtained funds for 
gambling purposes. This could result in reputational damage 
to the Group, as well as in the adoption of stricter regulations 
and enhanced enforcement measures. 

Relevance to strategy

Underage and problem gaming, as well as the use of 
illicit funds for gambling, are risks associated with any 
gaming business, and ensuring compliance with regulatory 
requirements for the protection of vulnerable people and 
the prevention of money laundering is critical to maintaining 
888’s online gaming licences.

How the risk is managed

Staff are trained to provide a safe gaming experience to 
customers and to recognise and take appropriate actions 
if they identify compulsive or underage activity. 888 also 
complies with eCOGRA guidelines to protect customers. 
Web links to professional help agencies are provided on 
888’s real money gaming sites, and 888 has a dedicated 
website which provides information regarding responsible 
gaming. Players can also limit their play pattern or request  
to be self-excluded. 888 furthermore – directly or via industry 
bodies – seeks to ensure that legislators and regulators are 
provided with accurate and useful information regarding 
protections against problem and underage gaming.

Partnership risks

 The risk

B2B partnerships expose 888 to business risks as well as 
compliance and reputational risks, with increased pressure on 
888 as the licence holder, particularly from the UK Gambling 
Commission, to monitor activities of its B2B partners.

Relevance to strategy

B2B remains a material part of 888’s business, particularly 
for Bingo in the UK; in addition, its US B2B contracts have 
strategic importance for the longer term.

What happened in 2018

During 2018, the UKGC continued its regulatory enforcement 
processes and actions which resulted in several public 
regulatory settlements with online operators, as published 
by the Commission. Such publications raise further concerns 
about the sector’s compliance with regulatory requirements 
pertaining primarily to Anti-Money Laundering and Social 
Responsibility. 888 continued to devote significant resources 
to putting in place prevention measures coupled with strict 
internal procedures to protect customers, and monitor and 
update procedures to ensure that minors are unable to 
access their gaming sites. 888 also completed an upgrade 
of the Observer responsible gambling tool, to increase the 
protection to players and ensure earlier and more efficient 
detection and prevention of instances of problem gambling, 
and updated its anti-money laundering policies to better 
detect players suspected of using illicit funds for gambling. 
888 has continued its review of all its websites and those 
of its B2B partners in light of the UK Advertising Standards 
Authority and Committees of Advertising Practice’s review 
of gaming industry practices, with a view to ensuring that 
content that may be particularly appealing to children, 
whether specific games or general creative elements on 
the site, have been removed or made accessible only after 
a robust age verification process has been completed. 888 
has also integrated with the National Online Self-Exclusion 
Scheme (also known as “GAMSTOP”) to enable its customers 
to self-exclude themselves on national level from all UK online 
gambling operators. 

How the risk is managed

888 has reduced its dependency on B2B relationships, 
following the acquisition of Costa Bingo and other formerly 
B2B bingo brands. Remaining B2B contracts are maintained 
commercially in terms of the functionality and technology of 
the B2B platform offered, competitive pricing, maintaining an 
ongoing relationship with B2B partners, and ensuring that 888 
has a good understanding of the needs of its B2B partners 
and their owners.

What happened in 2018-19

In early 2019, 888 acquired Costa Bingo and other formerly 
B2B bingo brands from its former B2B partner Jet 
Management. 

30

888 Holdings plc Annual Report & Accounts 2018    

Increase  Decrease 

Stable

Acquisition risks 

 The risk

888 has made a number of acquisitions in the online gaming 
and betting space. Acquisitions of gaming companies carry 
business risks, such as overpaying for what are mainly 
intangible assets, as well as legal and regulatory risks, 
including the receipt of necessary regulatory approvals to  
the transaction and exposure to legacy non-compliance 
of the seller. Furthermore, integration of acquired entities 
gives rise to a financial burden and the requirement of 
management attention and operational resources.

Relevance to strategy

Ongoing consolidation of the online gaming market costs 
has increased the importance of 888 being ready to acquire 
smaller operators, particularly in business areas such as Sport 
where 888’s activity has historically been smaller.

How the risk is managed

888’s legal, financial and tax advisers ensure that a 
comprehensive due diligence is carried out on potential 
acquisition targets. Generally, 888 prefers to acquire assets 
rather than shares of companies, in order to mitigate 
exposure to any past non-compliance issues on the part 
of the seller. 888 seeks to take into account the resources 
required to integrate acquired entities in its annual budgeting 
and planning.

What happened in 2018–19

In early 2019, 888 acquired Costa Bingo and other  
formerly B2B Bingo brands from its former partner  
Jet Management, as well as acquiring  
the BetBright Sport business. 

Credit risks

 The risk

888 has taken an RCF from Barclays  
Bank plc in order to finance its activities. The credit facility 
contains covenants by the Group regarding the maintenance 
of certain financial ratios, as well as various regulatory 
compliance matters.

Relevance to strategy

Ongoing consolidation of the online gaming market has 
increased the importance of 888 being ready to acquire 
smaller operators, requiring readily available cash resources.

How the risk is managed

888 monitors its ongoing compliance with the relevant 
financial ratios. 888, in-house and via its legal counsel, also 
monitor changes to the regulatory landscape which may have 
an impact on its obligations under the credit facility. 

What happened in 2018–19

In early 2019, 888 executed the revolving credit facility  
with Barclays.

The Strategic Report, from pages 01 to 41, was reviewed, approved by the Board and signed on its behalf on 12 March 2019.

31

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Regulation and General Regulatory Developments 

IN A DYNAMIC
GLOBAL MARKET

Like its predecessor, 2018 brought  
many changes to the online gaming 
industry, nowhere more so than in the 
United States where the overturn of  
PASPA by the US Supreme Court  
ushered in legal sports betting. 

The 888 Group continued to seize 
the increasing trend towards tailored 
regulation of online gaming to increase its 
presence in locally regulated markets and 
grow its licensing portfolio. In the face of 
regulatory reforms and increased scrutiny 
from regulatory authorities, the Group 
continues to adapt to shifting regulatory 
environments, while striving constantly 
to maintain the highest compliance 
standards and to support the move 
towards clearer regulation in the online 
gaming industry. 

We look forward to working with 
our partners in the industry and with 
regulators toward shaping a regulatory 
landscape that is business-friendly  
whilst safeguarding the objectives  
of the industry's regulation. 

The following paragraphs summarise the 
main relevant regulatory developments 
of 2018 and our expectations regarding 
changes that may impact 888 in 2019.

32
32

888 Holdings plc Annual Report & Accounts 2018

888 Holdings plc Annual Report & Accounts 2018Licences

US

Nevada 
Delaware 
New Jersey

Europe
2018 saw several European jurisdictions 
adopting new regulatory regimes for 
online gaming or significantly amending 
existing regimes. Though a growing 
number of European jurisdictions now 
have robust regimes in place allowing for 
the licensing of commercial operators 
to offer various forms of online gaming, 
there remain pockets within Europe where 
the regulatory regimes are ambiguous, 
non-compliant with EU law, or simply 
ignore the technological advancements 
in the industry. We perceive these as 
obstacles to the growth of the industry 
and also as an impediment to channelling 
commerce towards secure and compliant 
operators, leaving players less protected 
and with less access to quality services. 
We hope, therefore, that 2019 will see a 
further elimination of this situation in those 
jurisdictions where it persists. 

Europe

UK 
Gibraltar 
Ireland 
Romania 
Spain 

Italy 
Denmark 
Malta 
Portugal 
Sweden

With attention in the EU dedicated 
to Brexit, there were no noticeable 
developments at the pan-European level 
dedicated to gambling, and regulation 
continued to develop on the national 
level. Similarly, 2018 saw no landmark 
rulings by the European Court of Justice 
on matters pertaining to gambling. 

The entry into force in 2018 of the 
GDPR had a significant effect on the 
privacy and data protection practices 
of companies dealing with information 
relating to EU residents, and 888 brought 
its practices and policies in line with the 
requirements imposed by this Regulation. 

Brexit, presently scheduled to occur in 
March 2019, could see Gibraltar cease 
to be a part of the EU. As a Gibraltar-
based group, with many of its licensed 
subsidiaries registered in Gibraltar, the 
Group commenced a restructuring of its 
European-facing business during 2018, to 
be completed in Q1 2019. This would see 
part of the Group’s operations migrated 
to other EU Member States, most 
notably Malta, where the Group is now 
a licensed operator. Other parts of the 
Group’s business will remain in Gibraltar. 
The final form of this restructuring may 
be dependent on the particulars of the 
UK’s departure from the EU, however 
the Group has put measures in place 
to ensure that its operations continue 
undisturbed under any variation of Brexit. 

33

888 Holdings plc Annual Report & Accounts 2018Strategic Report 
Corporate.888.com

Regulation and General Regulatory Developments Continued

Europe continued
A number of regulatory developments in 
European jurisdictions during 2018 have 
had an effect on 888’s operations and will 
continue to do so in 2019:

•  In the UK, 888’s main market, the 

Group continued adapting to meet 
the developing and increasingly more 
stringent regulatory requirements, 
a process which continues to 
require significant efforts and the 
implementation of changes in many 
areas of the business. We continue 
to work to adapt our operations 
and working modalities to ensure 
ongoing adherence to the various (and 
evolving) requirements applicable to 
our UK operations.

•  The UKGC placed significant 
attention during 2018 on the 
protection of consumers, specifically 
problem gamblers and underage 
gamblers, and on raising standards 
in the gambling market. These focal 
points will be monitored, as before, 
by both the UKGC and the CMA. 
888 implemented sweeping changes 
to our problem gambling detection 
systems, updating triggers and 
introducing additional interaction 
points, in an effort to better identify 
potential problem gamblers and 
prevent the use of our services 
by those for whom they are not 
appropriate. 

•  During 2018, the UKGC issued fines 
to various operators for failings 
pertaining to consumer protection, 
money laundering and the use of 
proceeds of crime for gambling.  
We have scrutinized the UKGC’s 
findings and determinations in  
these cases and, where necessary, 
have implemented changes in 
the Group’s business modalities 
to ensure they are in line with 
our understanding of the UKGC’s 
expectations and demands. 

•  The Group continued to engage 
with the UKGC with respect to 
cases submitted to its attention 
by the UKGC and is committed to 
continuing its open and productive 
dialogue with the UKGC on all 
matters pertaining to our operations. 

•  Late in the year, UK licensed 

bookmakers agreed to self-impose 
an advertising watershed. This 
came amid calls, including within 
Parliament, for the imposition 
of stricter restrictions on the 
advertising of gambling services. 

•  The UKGC has reportedly been 

working with banks on a plan that 
would give players the possibility 
of restricting or blocking gambling-
related transactions directly from 
their bank accounts. A leading 
high-street bank has already made 
such an option available to account 
holders. This development, as well 
as the introduction during 2018 of 
GamSTOP (a national self-exclusion 
program) could have a significant 
impact on UK-licensed operators. 

•  In January 2019, the Group obtained a 
license in Portugal in order to bring its 
offering to players in this jurisdiction. 

•  On 1 January 2019 a new law regulating 
the online gaming market came into 
force in Sweden. 888 obtained a 
Swedish license under this new law 
and now offers its services in Sweden 
under a local license and in accordance 
with the new regulatory framework in 
place in this jurisdiction.

•  In Switzerland, voters in a referendum 
upheld a new law regulating the online 
gaming and betting market. This law, 
which came into force on 1 January 
2019 (with a 6 month transitional 
period for enforcement), provides for 
the licensing of land-based casinos 
to offer online casino gambling. 
The Group continues to investigate 
potential business opportunities in 
this newly regulated market and will 
evaluate its strategy with respect to 
the Swiss market, in light of the new 
law, accordingly. 

•  In the Netherlands, progress towards 
liberalization of the market continued, 
and legislation introducing a new 
regulatory framework for online 
gaming was passed by Parliament 
in February 2019. In the interim, the 
Dutch regulator continued to update 
its enforcement policy, based on the 
“prioritization criteria” for enforcement, 
and issued several fines, including to 
large international operators, whose 
operations were perceived to be in 
violation of these criteria.

•  Germany’s regulatory landscape 
remains riddled with uncertainty, 
although the market yielded a few 
regulatory and legal developments 
in 2018. The future of the German 
Inter-State Gambling Treaty continues 
to be a cause for friction between the 
German states. Several German states 
(including, most recently, Hesse) have 
suggested they would break with the 
other German states if progress was 
not made towards liberalization of 
the online gaming market in line with 
neighbouring jurisdictions.  

In March 2018, the German Federal 
Administrative Court upheld the  
current Treaty’s compliance with  
EU law when it comes to its prohibition 
of remote casinos, scratch cards and 
poker games, and restricting sports 
betting (contrary to previous rulings  
by both German and EU courts).  
This ruling, which only formally applies 
with respect to a particular prohibition 
order issued in a single German state, 
raised concerns over a possible shift in 
the approach to enforcement in other 
German jurisdictions. An attempt by 
the state of Lower Saxony to prevent 
payment processors from processing 
payments for German players has been 
linked to this ruling, as have efforts 
in the state of Baden Wuerttemberg 
to give effect to the prohibition 
orders upheld by the Federal Court. 
The Company filed a petition to the 
German Federal Constitutional Court 
seeking to overturn the Administrative 
Court ruling, and a ruling on the 
admissibility of this petition is pending. 
In parallel, the Company has sought 
to engage in constructive dialogue 
with various German authorities 
with respect to its operations in this 
jurisdiction. The Group also obtained 
an interim license from the state of 
Schleswig Holstein, whose previous 
licensing regime lapsed at the end of 
2018. The Group remains hopeful that, 
as one of Europe’s largest jurisdictions, 
Germany will make moves in 2019 to 
clarify its regulatory landscape and to 
adopt a regime that is beneficial for 
consumers, operators and the state. 

•  In Italy, where 888 renewed its licensed 

status after the expiry of the first 
set of concessions issued under the 
current law, lawmakers imposed 
an extensive ban on advertising 
related to gambling, which included 
a gradual implementation timeline 
and limited grandfathering of existing 
advertising relationships. The Group 
has implemented measures to comply 
with the new regulations, which are 
anticipated to have an impact on 
the growth of this market. Other 
jurisdictions in Europe where the Group 
operates, including Spain, have similarly 
been considering restrictions on the 
advertising of gambling services.

34

888 Holdings plc Annual Report & Accounts 2018The United States
2018 saw major shifts in the regulatory 
landscape in the US. In May 2018, the US 
Supreme Court issued its landmark ruling 
overturning in its entirety the Professional 
and Amateur Sports Protection Act 
("PASPA"). As a result, states were once 
again empowered to regulate sports 
betting within their respective territories. 
Some states whose laws already allowed 
for the regulation of sports betting 
subject to the removal of any federal law 
impediment, proceeded shortly after 
the ruling to launch regulated sports 
betting activities. Others, including West 
Virginia and the District of Columbia 
adopted legislation introducing sports 
betting to the state (in some cases this 
was restricted to land-based betting only, 
and in others it included online betting 
as well.) In Michigan, a bill to regulate 
online gambling was vetoed by the 
State Governor in the last days of 2018, 
returning the issue to the state legislature. 
New Jersey, where 888 has been 
operating for several years, launched 
regulated online sports betting shortly 
after the Supreme Court ruling, and  
the Group commenced offering these 
services in the state with its local partners. 

The repeal of PASPA and the emergence 
of regulated sports betting on the 
state level have prompted debate in 
Washington DC around new federal 
legislation either banning sports betting 
or imposing a federal layer of regulation 
on the industry. A bill on this matter was 
tabled in the US Senate in the final days 
of 2018, but with the commencement of 
a new session of Congress it is unclear 
whether and in what form the federal 
legislature will address this industry. 

In 2018, Pennsylvania launched online 
gambling under a 2017 law, including 
casino and sports betting. 

With new legislatures and new 
administrations taking power in various 
states following the mid-term elections, 
proposed legislation to reform the 
gambling landscape in some key states 
is anticipated to be tabled during 2019. 
Attention is focused on New York where 
the public debate on the regulation of 
online gambling continued in 2018. 

We believe the developments in the 
US have the potential to transform the 
US into a major gambling (primarily 
– betting) market, and 888 intends to 
follow these developments as they evolve 
with a view to capitalising on our strong 
position in this market.

Further afield
In 2018, Australia adopted a much awaited 
amendment to the 2001 Interactive Gambling 
Act, providing the authorities with significant 
enforcement tools against operators offering 
unlicensed gambling services. The Group's 
operations are fully compliant with the 
amended Act. 

Two heavily populated districts of Argentina 
(the State and City of Buenos Aires) adopted 
legislation late in 2018 introducing commercial 
gambling services. Details about the licensing 
structure and scope are expected in the 
coming months. In parallel, the Argentinian 
communications regulator has increased 
efforts to block access to offshore online 
gambling services, a move which may be 
linked to the anticipated emergence of  
a locally regulated market. 

Brazil, whose antiquated gambling laws did 
not specifically regulate online gambling, 
adopted framework legislation late in 2018 
which would bring commercial online 
gambling to this significant jurisdiction. The 
law gives the local authorities two years to 
develop implementing regulations, a process 
which has already commenced. Given the size 
of this market, an accommodating regime in 
Brazil could represent a significant opportunity 
for the Group, though this is not likely to 
materialise in 2019. 

888 continues to follow these developments 
to assess their impact on our business and to 
identify potential opportunities for growth.

35

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

STATEMENT

The Directors have re-examined the time-frame for the viability 
analysis of 888 pursuant to a two-stage process. The Directors 
have first considered the prospects of the Company taking into 
account its current position and principal risks. Second, they have 
considered whether they have a reasonable expectation that 
the Company will be able to continue in operation and meet its 
liabilities as they fall due over the period of their assessment.

Furthermore, after careful review of the 
Group’s budget for 2019, its medium-term 
plans, liquid resources and all relevant 
matters, the Directors are confident 
that the Company and the Group have 
adequate financial resources to continue in 
operational existence for the foreseeable 
future and for a period of at least 12 
months from the approval of this Annual 
Report. They have therefore continued 
to adopt the going concern basis in 
preparing the financial statements.

Details of 888’s risk management 
strategy and how it manages and 
mitigates its risks are set out in the  
Risk Management Strategy on page 25.

In this light, the Directors note that the 
Company operates in the online gaming 
sector, which has matured substantially 
since the early days of the internet and is 
now focused on predominantly regulated 
markets, meaning that there is now 
more stability and ability to assess future 
scenarios than ever before. Having said 
that, the online gaming industry remains 
fast-moving and dynamic, with change 
ongoing in the global regulatory and 
competitive landscape, and the industry 
is subject to greater consolidation than 
ever before, meaning that it still remains 
difficult to forecast a period longer  
than three years with any significant  
level of certainty. 

Management currently forecasts as part 
of the business planning process and 
capital investment cycle over a varying 
period. A detailed bottom up model is 
used to budget the business for a period 
of one year in advance and a top down 
model for a period of three years.

A longer forecasting period might be 
required in the context of equity or debt 
financing, however the Company has 
not completed any such financing in 
which forecasts were produced since its 
initial public offering (“IPO”) in 2005, and 
believes that the level of certainty over 
any such longer period decreases to  
such a level as not to be useful for 
planning purposes.

On the basis that the top down model 
is sufficiently detailed for the Directors 
to review, the Directors consider 
that a reasonable period on which 
it can and should forecast is three 
years. Notwithstanding, the Board 
acknowledges that the Company’s 
prospects should persist into the  
longer term.

With respect to the period assessed,  
the Directors have considered:

• 888’s resilience to threats to its viability 

in severe but plausible scenarios;

• Both qualitative and quantitative 
analyses, including the combined 
impact of the crystallisation of multiple 
risks simultaneously, as well as stress 
testing, reverse stress testing and 
sensitivity analyses, which the Directors 
consider sufficiently robust to make  
a sound statement; and

• A broad range of relevant matters that 

may threaten 888’s viability.

The severe but plausible scenarios 
considered by the Directors included: 
exit/closure of major markets due to 
regulatory or legal events, a major cyber-
attack and/or data protection violation, 
and anticipated tax developments 
together with the crystallisation of tax 
risks. In addition, a "reverse stress test" 
was carried out in order to analyse 
combinations of risks which could bring 
about insolvency of the Company unless 
capital were raised; in such cases it is 
anticipated that mitigation measures 
(including reduction in dividends and 
overheads) could be implemented in 
order to forestall such an outcome.

The Directors confirm their view that they 
have carried out a robust assessment of 
the principal risks facing 888, including 
those that would threaten its business 
model, future performance, solvency  
and liquidity.

In light of the foregoing, the Directors 
confirm they have a reasonable 
expectation that 888 will be able to 
continue in operation and meet its 
liabilities as they fall due over the three-
year period to 31 December 2021.

36
36

888 Holdings plc Annual Report & Accounts 2018Strategic Report

888 Holdings plc Annual Report & Accounts 2018

3737

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Corporate Responsibility

BUSINESS 
ACTIVITIES

Employees
888’s success depends on the quality and 
commitment of its people. We take our 
responsibilities to our employees around 
the world seriously and we aim to provide 
an enjoyable work environment where 
employees are challenged and motivated 
to excel, where flair is rewarded, 
compensation is fair and the balance 
between work and family is respected. 

Some highlights from 2018 include  
the following:

Focus on talent 

The acquisition of technological and 
online marketing talent continues to 
be competitive. Under our employer 
888 branding which positions 888 
as an “employer of choice”, this year 
we focused our various recruitment 
marketing initiatives, developing our 
talent acquisition channels. Our efforts 
were invested in social network presence 
and campaigns, intense sourcing and 
headhunting, the development of a 
revamped employee referral program, 
and new career websites per location.

Managing employee performance is 
an important topic on the Company’s 
agenda, and in 2018 we conducted a 
performance-based evaluation process 
focusing on our performance values to 
align our focus on excellence and team 
success. Ultimately this process is aimed 
at achieving a more agile and goal-
oriented dialogue between managers  
and employees and is intended to allow 
us to better link our compensation 
approach to performance.

Environmental impact
As an online business, 888’s activities 
have a relatively small impact on the 
environment. However, we remain 
committed to ensuring that wherever 
possible we minimise what little effect  
we have with the following areas being 
the key focus points:

•  energy consumption: we continuously 
monitor our energy consumption to 
help us ensure we are being as energy 
efficient as possible;

•  water: we use only ecological 

detergents in our offices and use water 
saving devices in most of our locations; 
and

•  travel: to minimise the impact of travel 
on the environment we encourage 
employees to either cycle to work and, 
in certain locations, provide buses for 
commuters. We also continue to invest 
in the state-of-the-art technology to 
help meetings occur remotely. 

888 commissioned a study by 
AVIV AMCG to provide quantitative 
information regarding its environmental 
impact, as reflected through 888’s 
greenhouse gas emissions for the period 
1 January to 31 December 2015, and 
to assist it in finding ways to further 
reduce its greenhouse gas emissions. 
Details of the results were set out in 
the Company’s 2015 Annual Report. 
Whilst 888 is committed to complying 
with UK disclosure requirements and 
appropriately managing its greenhouse 
gas emissions, given that 888 has low 
emissions, that little has changed in the 
way it conducts its business, and in light 
of the costs involved in monitoring and 
measuring such emissions, the Board has 
concluded that a review will be carried 
out once every several years rather than 
annually. The Board acknowledges its 
overall responsibility for environmental 
issues and monitors 888’s environmental 
performance in light of internal targets.

$90.1 m 

total fiscal contribution

42% 

female Group employees

38

888 Holdings plc Annual Report & Accounts 2018Strategic Report

Managerial development: Throughout 
2018 we heavily invested in growing 
managerial skills and capabilities by 
addressing professional development 
using external managerial experts. All 
levels of the Company’s management 
received attention. We deployed new 
managerial workshops “Leading in a 
Global Environment” to all managerial 
levels across sites, and this bespoke 
workshop was led by our global vendor 
and HR team. 

Another focus of ours is growing site 
management in each of our locations. 
This year we focused on Romania and 
built a continuance program for all levels 
to build and strengthen local leadership.

Global innovation program: During 
2018, we ran our first global “Firestarter” 
program, giving Group employees the 
opportunity to propose innovative 
solutions to the “big questions” within 
our business. The winning participants 
will represent the Company at a major 
innovation conference in Silicon Valley, 
and even more importantly – the top 
ideas have all been included in the 
Company’s roadmap for delivery in 2019.

To encourage our employees’ professional 
growth and personal development, in 
2018 we continued to focus on internal 
mobility and career development. 
Our internal mobility program in 2018 
included over 87 employee career moves. 

Finally, we continue to invest in new 
managers promoted for their first 
managerial role with dedicated programs 
in all sites.

Employee experience

Throughout 2018, we aligned our welfare 
plans across all 888 sites, celebrating 
special events reinforcing our warm  
and friendly organizational climate.  
In addition, in 2018, we initiated global 
site gatherings throughout the year, 
sharing the Group’s vision.

Organisational development 

As our business landscape continues 
to change and adapt, so does our 
organizational structure. 2018 included 
many changes to our divisional working 
structures allowing us to maintain our 
dynamic business edge.

During 2018 our B2C marketing 
division implemented a top-down 
restructuring to address the market 
and operational needs. This process 
included the formation of a new divisional 
management and brought along with it 
changes in all divisional levels.

To support these organizational 
changes, we devised a new cross-
company nomination process based on 
standardization of roles and selection 
criteria. This methodology will continue 
to serve us through the years to maintain 
our managerial balance and efficiency.

HR Tools

During the year we prepared for 
the launch of a new HR system, 
SuccessFactors, which will allow us to 
streamline all HR data across sites.

In addition, and as part of our efforts 
to automate HR processes, we also 
introduced a new cloud-based global 
recruitment system, providing related 
analytical insights with the click of  
a button.

888 takes its employees’ health and 
safety seriously and has written policies in 
place with regard to occupational health 
and safety issues in its major offices. 
The Board will consider setting targets 
with regard to occupational health 
and safety issues in order to monitor 
performance. The Board acknowledges 
its overall responsibility for human 
resources issues within 888, including for 
human resources and labour standards, 
implementing management structures 
and systems to monitor and evaluate 
employee performance and satisfaction, 
promoting diversity at all levels of 888 
and within 888’s supplier base, providing 
employees with the opportunity to have 
formal input into matters that affect 
them, oversee and allocate resources to 
employee training, and to monitor key 
health and safety performance goals 
and indicators. During 2018, there were 
no material labour disputes, litigation, 
or health and safety related fines or 
sanctions imposed on 888. 888 has 
adopted a written Board diversity policy, 
in addition to statutory requirements in 
this respect in certain of its locations. 
During 2018, steps were taken to maintain 
and develop arrangements to provide 
information to employees regarding 
financial and economic factors affecting 
888’s performance, including divisional 
and Company-wide seminars, email 
communications and publication of 
pertinent public financial information on 
the 888 internal portal. 888 furthermore 
makes contributions to employee 
pensions in accordance with applicable 
law and practice.

888 Holdings plc Annual Report & Accounts 2018

39
39

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Corporate Responsibility Continued

Social, community and 
human rights issues
Our values

At 888 we are fully committed to 
maintaining a high standard of corporate 
and social responsibility. This ethos is part 
of our culture and permeates throughout 
our business into the everyday business 
decisions we make on a day-to-day basis. 

We also recognise that a responsible 
approach is not only the correct way to 
do business but one that enhances our 
credibility amongst all our stakeholders 
and thereby supports the development  
of 888. The Board acknowledges its 
overall responsibility for social, community 
and human rights issues within 888.

Responsible gaming

888 is constantly developing new and 
innovative ways to deliver a responsible 
gaming environment. Our goal is to ensure 
that all those who visit our sites can do so 
with confidence and that those for whom 
our games are not intended, notably 
underage and vulnerable individuals, 
will not be drawn into the gaming 
environment and those few customers 
who develop a gambling problem are 
quickly identified and helped. Conducting 
business responsibly is fundamental to 
the future success of 888, and we are 
absolutely committed to a proactive policy 
of corporate and social responsibility that 
reflects the high professional and ethical 
standards we set for ourselves across  
the business. 

Steps taken in 2018 included:

•  Decreased the amounts customers can 
deposit during various periods, through 
the imposition of lower deposit limits;

•  Improving anti-money laundering and 

“Know Your Client” checks, including an 
increase in the amount of information 
and supporting documentation 
requested from customers (or obtained 
from third parties) earlier in the 
customer life-cycle and updates to the 
various circumstances which trigger 
enhanced customer due diligence;

•  Implementing organizational changes 

in order to strengthen regulatory 
compliance oversight as well as to 
improve co-operation between the 
different departments and streamline 
the process of settling any conflicts 
between them, ensuring that 888’s 
regulatory requirements and duty to 
uphold the licensing objectives always 
take priority over commercial interests;

•  Improved the “Observer” tool (888’s 
proprietary customer behaviour 
tracking system) so that it captures 
a broader range of changes in player 
behaviour. The algorithms used by 
the Observer platform are periodically 
updated to improve accuracy, 
implement learnings from real-world 
examples, and meet the evolving 
regulatory requirements. This resulted in 
improvement of the scope and type of 
players that have been flagged for RG 
review and interactions;

•  Improved UK responsible gaming 
related processes and procedures, 
under which maximum cash-out 
timeframe has been shortened, 
withdrawal restriction for Jackpots 
and other big wins has been removed 
and self-excluded players who request 
to return to gambling following the 
lapse of the respective self-exclusion 
period are required to provide certain 
information as per the Company’s 
policy;

•  888 continued its review of marketing 

practices for various marketing 
materials published in the UK, which 
included an extensive review and 
monitoring of marketing affiliates’ 
and B2B partners’ websites, as well as 
reducing the number of affiliates so that 
we can better monitor and supervise 
those affiliates that remain engaged; 

•  888 updated the terms and conditions 
that apply to UK customers with a view 
to improving the level of clarity and 
enhancing compliance with consumer 
protection regulations; 

•  Extended responsible gaming related 

training programs and sessions,  
through an internal annual training 
session focusing on interactions with  
VIP players and an additional training 
session conducted by external 
representatives from a responsible 
gaming related organisation;

•  888 joined responsible gaming forums 
to extend its involvement in initiatives 
led by the UK Gambling Commission 
and the online gambling industry.

During 2019, 888 intends to further 
improve the “Observer” system, 
improve research into effect of 
customer interactions on customer 
behaviour, improve customer interaction 
communication, analyse and assess 
possible ways to increase consumer 
awareness and continue to strengthen 
technological quality assurance and 
processes which relate to regulation  
and compliance.

Protecting minors

Underage activity on our sites is strictly 
prohibited and 888 takes the matter of 
underage gaming extremely seriously. 
Our offering is not designed to attract 
minors. We make every effort to prevent 
minors from playing on our sites and use 
sophisticated verification systems as well 
as a third-party verification supplier (GB 
Group) to identify and track minors if they 
log into our software. 

We train our staff to be highly sensitive 
to the possibility of underage activity 
and make sure we suspend any account 
suspected to be an underage account.

Community

888 is committed to supporting both 
the various local communities in 
which it operates and also the broader 
global community. Our community 
investment programme includes 
charitable donations and long-standing 
community involvement in our key areas 
across the world.

In line with the Group’s increased 
awareness and focus on social 
responsibility, in 2018 we continued our 
internal program named GR8 PEOPLE, 
allowing 888 employees to spend 
time ‘giving back’ to underprivileged 
sectors of the community (for example, 
people from minority groups or people 
with disabilities) with employees 
volunteering to join one of the ongoing 
activities dedicating their time and 
effort throughout the year. In addition, 
employees in the Group’s Israeli office 
dedicated working hours to sharing their 
unique knowledge, whether in the field 
of online marketing, technology or other 
areas, with charitable organisations.

Anti-Modern Slavery

888 has adopted an Anti-Modern Slavery 
Policy, in the context of which the Group 
carried out a detailed risk assessment 
and is implementing various measures to 
prevent Modern Slavery practices both 
in its operations and through its supply 
chain (including, but not limited to, the 
provision of a letter to suppliers outlining 
the Group’s policy, inclusion of relevant 
representations and provisions in supplier 
contracts and satisfactory completion of 
due diligence questionnaire if deemed 
required in the circumstances). During 
2018, no red flag events were reported 
under the Anti-Modern Slavery Policy.

40

888 Holdings plc Annual Report & Accounts 2018Diversity

Diversity is important to us as we believe that  
only through access to the most diverse pool  
of people will we recruit and retain the most 
talented individuals to serve our customers.  
We actively seek to recruit and advance women 
into our top levels of management. 

When seeking to recruit new Non-Executive 
Directors to the Board, the Nominations 
Committee considers the benefits of all aspects  
of diversity including, but not limited to, age, 
gender and educational and professional 
backgrounds, in order to enable it to discharge 
its duties and responsibilities effectively. Board 
appointments are made on merit by assessing 
candidates against objective criteria in the context 
of the overall balance of skills and backgrounds 
that the Board needs to maintain in order to 
remain effective. Where appropriate, steps are 
taken to identify and remove unnecessary  
or unjustifiable barriers.

A summary of the breakdown of men and women  
across 888 as of 31 December 2018, is as follows:

Board of Directors

COO/Senior Vice Presidents

Vice Presidents

Other Group Employees

Men

Women

Number

Percentage

Number

Percentage

5

6

15

771

84%

75%

75%

58%

1

2

5

562

16%

25%

25%

42%

Fiscal contributions

During the year the Group made fiscal 
contributions totalling US$90.1 million 
(2017: US$ 92.1 million) comprising of 
corporation tax of US$13.9 million 
 (2017: US$6.2 million), VAT of US$6.31 
million (2017: US$ 10.7 million) and 
gaming duties of US$69.9 million  
(2017: US$75.2 million). 

Human rights

888 ensures that its policies comply  
with local law, in addition to reflecting 
888’s values. These policies set clear 
standards of behaviour to which all 
Group personnel are expected to adhere, 
including as regards social, ethical and 
environmental matters. In this respect, 
888 is guided by the ten principles 
of the United Nations ("UN") Global 
Compact, which encourages companies 
to make human rights, labour standards, 
environmental responsibility and anti-
corruption part of their business agenda.

Anti-bribery and corruption

We are committed to operating  
with integrity and complying with  
all relevant laws, including all applicable 
anti-corruption legislation. 888 has  
a zero-tolerance approach to bribery 
and corruption; a position clearly set 
out in our Anti-Bribery and Corruption 
Compliance Program which applies to 
all 888 Group personnel. During 2018, 
the internal approvals process was 
implemented as regards gifts given  
and received as required pursuant  
to the programme.

Recognition

In January 2019, in recognition of 888’s 
transparent management and clearly-
defined environmental, social and 
governance criteria, 888 was admitted  
to the FTSE4Good index. 888 is proud  
to have been recognized for its efforts  
in these areas.

On behalf of the Board:

Brian Mattingley 
Chairman 
12 March 2019

1  Excluding US$10.7 million VAT accrual release.

41

888 Holdings plc Annual Report & Accounts 2018Strategic ReportCorporate.888.com

Board Of Directors

MANAGEMENT

1 – Brian Mattingley
Chairman
Age: 67

Relevant skills and experience

Brian Mattingley was Deputy Chairman 
of the Company and Senior Independent 
Non-Executive Director from March 
2006 until March 2012, and was then 
Chief Executive Officer until March 2016. 
He joined the Board in August 2005. He 
was previously Chief Executive of Gala 
Regional Developments Limited until 
2005. From 1997 to 2003 he was Group 
Finance and Strategy Director of Gala 
Group Plc, prior to which he was Chief 
Executive of Ritz Bingo Limited. He has 
held senior executive positions with 
Kingfisher Plc and Dee Corporation Plc. 

In his capacity as Chairman of the UK 
Bingo Association, Mr. Mattingley spent  
a great deal of time with regulators, 
which has assisted in the Board's 
understanding of UK gaming regulation 
and laws. Mr Mattingley has been in the 
gaming industry since 1993, and launched 
one of the UK’s first online Bingo sites 
whilst at Gala.

› Read more from Brian on pages 06 and 07

3 – Itai Pazner
Chief Executive Officer  
from January 2019
Age: 46

Relevant skills and experience

Mr. Pazner was appointed as COO in 
November 2017 and as Chief Executive 
Officer of the Company in January 2019. 
He was appointed to the board in  
March 2019.

He has worked for the Group since 
2001, initially launching the 888.com 
brand in the UK and positioning  
888.com as a top 3 UK online gaming 
operator. Other roles included Global 
Offline Marketing Director, Senior Vice 
President Head of EMEA, Senior Vice 
President of B2C (Casino) and Senior 
Vice President Head of B2C.

Prior to joining the Group, Mr. Pazner 
held managerial positions at Internet 
Gold, a leading ISP.

› Read more from Itai on pages 08 and 15

2 – Itai Frieberger
Chief Executive Officer  
until January 2019
Age: 48

Relevant skills and experience

Itai Frieberger was appointed Chief 
Executive Officer of the Company on 
2 March 2016. He was previously Chief 
Operating Officer since April 2011, 
and was appointed to the Board as 
an Executive Director on 13 May 2015. 
He also served as Managing Director 
of the Company’s Israeli subsidiary, 
Random Logic Ltd. He has worked for 
the Group since 2003, and previously 
served as Senior Vice President of 
Product Technologies, as well as leading 
various parts of the business such 
as marketing, product and business 
development. Prior to joining the Group, 
he held several management positions 
at Orange, one of the world’s leading 
telecommunications operators.

Mr. Frieberger stood down from his role 
as the Group’s Chief Executive Officer 
in January 2019, and in order to ensure 
a smooth transition will remain as a 
Director for a period of up to 12 months.

4 – Aviad Kobrine
Chief Financial Officer
Age: 55

Relevant skills and experience

Aviad Kobrine has been Chief Financial 
Officer of the Company since June 
2005, and was appointed to the Board 
in August 2005. From October 2004 
he was a consultant to the Company. 
Previously, he was a banker with the 
Media Telecoms Investment Banking 
Group of Lehman Brothers and prior 
to that, he was a senior associate with 
Slaughter and May. He holds a Masters 
in Finance from the London Business 
School (Distinction), a BA in Economics 
and an LLB from Tel Aviv University.

Mr. Kobrine brings with him extensive 
finance, economic and analytical 
experience, in-depth knowledge of  
the Group and detailed knowledge  
of the City’s workings.

› Read more from Aviad on pages 16 and 23

42

888 Holdings plc Annual Report & Accounts 20185 – Ron McMillan
Senior Independent Director
Age: 66

Relevant skills and experience

Ron McMillan was the 
PricewaterhouseCoopers Global Finance 
Partner, Northern Regional Chairman 
of the UK firm and Deputy Chairman 
and Head of Assurance for the Middle 
East firm, in addition to serving as audit 
engagement leader on a number of 
major listed companies. He is the Senior 
Independent Director and Chairman of the 
Audit Committee of N Brown Group Plc, 
SCS Plc and B&M European Value Retail SA, 
and Chairman of the Audit Committee of 
Homeserve plc. Mr McMillan is the Chairman 
of the Company’s Audit Committee and a 
member of the Remuneration Committee, 
Nominations Committee and Gaming 
Compliance Committee.

Having worked in PwC's assurance business 
for 38 years, Mr. McMillan brings to the 
Board a deep understanding of auditing, 
financial reporting regulatory matters and 
corporate governance.

Ron McMillan was appointed as Non-
Executive Director on 15 May 2014, and 
Senior Independent Director on 9 May 2016.

A

R

N

G

› Read more from Ron on pages 77

7 – Anne de Kerckhove
Independent Non-Executive Director
Age: 46

Relevant skills and experience

Anne de Kerckhove is currently the CEO 
of Freespee - a fast growing company 
in the communication cloud space. 
Previously, she was the CEO of Iron 
Capital and the Managing Director EMEA 
for Videology, Global Director of Reed 
Elsevier, and COO and International 
Managing Director at Inspired Gaming 
Group. Ms. de Kerckhove is also an angel 
investor and mentor for early-stage 
startups and entrepreneurial funds 
including Metail, CRE and Daphni, and 
holds board positions with 7digital. She 
holds a Bachelor of Commerce from 
McGill University and an MBA from 
INSEAD. Ms. de Kerckhove is a member 
of the Company’s Remuneration 
Committee, Audit Committee and 
Nominations Committee.

A

R

N

6 – Zvika Zivlin
Independent Non-Executive Director 
Age: 53

Relevant skills and experience

Zvika Zivlin is the Founder and Managing 
Partner of Tulip Capital, the exclusive 
partner firm of Wells Fargo Securities in 
Israel, is a strategic partner to Alias Tech  
(JB Capital), and currently serves on the 
advisory board of Infinidat Ltd. 

Mr. Zivlin has been engaged in projects 
covering the fields of insurance, 
banking, real estate, technology and 
communications, and was previously 
Chief Executive Officer of Trans4u Ltd 
and Chief Financial Officer of GSI Group. 
Mr. Zivlin holds an MSc in Economics 
from the London School of Economics, 
an MBA from Tel Aviv University (1st 
year, with distinction) and a BA in 
Economics and Management from Tel 
Aviv University (with distinction). Mr 
Zivlin is the Chairman of the Company’s 
Remuneration Committee and a member  
of the Audit Committee, Nominations 
Committee and Gaming Compliance 
Committee.

A

R

N

G

› Read more from Zvika on pages 60 and 76

Committee Key

A
Audit Committee

R
Remuneration 
Committee

N
Nominations 
Committee

G
Gaming Compliance 
Committee

Chairman 
of Committee

Member 
of Committee

43

888 Holdings plc Annual Report & Accounts 2018Governance 
Corporate.888.com

Directors’ Report

The Directors submit to the members their Annual Report  
and Accounts of the Group for the year ended 31 December  
2018. The Strategic Report, Corporate Governance Statement  
and Directors’ Remuneration Report on pages 08, 50 and 59 
respectively, form part of this Directors' Report.

Results 
The Group's profit after tax for the financial year of US$94.8 million  
(2017: US$12.6 million) is reported in the consolidated income statement 
on page 90. The Board is recommending a final dividend of 6.0¢ per 
share plus an additional one-off 2.0¢ per share, which together with the 
interim dividend of 4.2¢ per share equals 12.2¢ per share for the year 
(2017: 15.5¢ per share). 

Directors and their interests
Biographical details of the current Board of Directors, setting out their 
relevant skills and experience and their professional commitments, are 
shown on pages 42 and 43. The Directors who served during the year 
are shown below. In line with the UK Corporate Governance Code and 
as required by the Company’s Memorandum & Articles of Association 
(“Articles”), all Directors retire at each Annual General Meeting and 
those who wish to continue to serve offer themselves for re-election.

Brian Mattingley (first appointed 30 August 2005)

Itai Frieberger (first appointed 13 May 2015, stepped down  
23 January 2019)

Itai Pazner (first appointed 8 March 2019)

Aviad Kobrine (first appointed 30 August 2005)

Ron McMillan (first appointed 15 May 2014)

Zvika Zivlin (first appointed 9 May 2017)

Anne de Kerckhove (first appointed  
28 November 2017)

The beneficial and non-beneficial interests of the Directors and their 
closely associated persons (pursuant to Article 19 of the European 
Market Abuse Regulation) in shares of the Company are set out in the 
Directors’ Remuneration Report on pages 60 to 76. There has been  
no change in the interests of Directors in shares of the Company 
between 31 December 2018 and the date of this Report.

Except as noted above, none of the Directors had any interests in the 
shares of the Company or in any material contract or arrangement with 
the Company or any of its subsidiaries.

Share capital
Changes in share capital of the Company during the financial year  
are given in the Consolidated Statement of Changes in Equity. As at  
31 December 2018, the issued share capital of the Company comprised 
364,284,539 Ordinary Shares of GBP £0.005 each (“Ordinary Shares”).

At the Annual General Meeting held in May 2018, the Board was 
empowered to allot securities of a value up to 66.66% of the Company's 
ordinary share capital in issue as at 31 March 2018, provided that, in 
accordance with institutional guidelines issued by the Investment 
Association, this would permit up to a maximum nominal value of 
£1,198,937.59 (66.66%) to be allotted pursuant to a rights issue and up 
to a maximum nominal value of £599,468.79 (33.33%) to be allotted 
otherwise. Furthermore, the Board was empowered to allot equity 
securities of the Company for cash without application of pre-emptive 
rights under the Articles, provided that such power is limited:

44

(a)  to the allotment of equity securities in connection with an offer or 

issue of equity securities to or in favour of: (i) Ordinary Shareholders 
where the equity securities respectively attributable to the interests 
of all Ordinary Shareholders are proportionate (as nearly as may 
be) to the respective numbers of Ordinary Shares held by them; 
and (ii) holders of other equity securities if this is required by the 
rights of those securities, or if the Directors consider it necessary, 
as permitted by the rights of those securities; so that the Directors 
may make such exclusions or other arrangements as they consider 
expedient in relation to treasury shares, fractional entitlements, 
record dates, shares represented by depositary receipts, legal 
or practical problems under the laws in any territory or the 
requirements of any relevant regulatory body or stock exchange  
or any other matter;

(b)  to the allotment (otherwise than pursuant to sub-paragraphs 

(a) above and (c) below) of equity securities up to an aggregate 
nominal value of £89,929.31; and

(c)  to the allotment (otherwise than pursuant to sub-paragraphs (a) 

and (b) above) of equity securities in connection with an acquisition 
or specified capital investment up to an aggregate nominal value of 
£89,929.31;

and shall expire upon the earlier of: (i) the conclusion of the next Annual 
General Meeting of the Company after passing the resolution, save 
that the Company may before such expiry make an offer or agreement 
which would or might require equity securities to be allotted after such 
expiry and the Board may allot equity securities in pursuance of such an 
offer or agreement as if the power conferred hereby had not expired; 
and (ii) 30 June 2019. 

In paragraph (c) "specified capital investment" means one or more 
specific capital investments in respect of which sufficient information 
regarding the effect of the transaction on the Company, the assets 
the subject of the transaction and (where appropriate) the profits 
attributable to those assets is made available to shareholders to enable 
them to reach an assessment of the potential return.

In 2018, the Company did not exercise any of the foregoing powers  
and authorities.

Share Buy Back Authority
The Directors do not have any power in relation to the buy back by 
the Company of its own Ordinary Shares. In 2018, the Company did 
not seek authority to and did not purchase any of its own Ordinary 
Shares. The Directors intend to propose a resolution to seek authority 
to purchase the Company’s own Ordinary Shares at the 2019 Annual 
General Meeting.

Rights attaching to Ordinary Shares  
in the Company 
The rights and obligations attaching to Ordinary Shares are set out  
in the Articles. 

Holders of Ordinary Shares are entitled to attend and speak at general 
meetings, to appoint one or more proxies and to exercise voting 
rights. Holders of Ordinary Shares may receive a dividend and on 
liquidation may share in the Company’s assets. Holders of Ordinary 
Shares are entitled to receive the Annual Report. Subject to meeting 
certain thresholds, holders of Ordinary Shares may requisition a general 
meeting or the proposal of resolutions at general meetings.

888 Holdings plc Annual Report & Accounts 2018Memorandum & Articles of Association
The Articles can only be amended by a special resolution at a general 
meeting of shareholders. There were no changes to the Articles  
during 2018.

Deadlines for exercising voting rights at the 
2019 Annual General Meeting
Electronic and paper proxy appointment and voting instructions 
must be received by the Company's registrars not later than 9.00am 
CET (8.00am GMT) on 17 May 2019. Forms of Direction from persons 
holding depository interests in the Company in uncertificated form 
through CREST must be received by the Company's registrars not later 
than 9.00am CET (8.00am GMT) on 16 May 2019.

Restrictions on transfer of shares and 
limitations on holdings
There are no restrictions on transfer or limitations on the holding 
of Ordinary Shares other than under restrictions imposed by law 
or regulation (for example, insider trading laws) or pursuant to the 
Company's share dealing code. 

Requirements of gaming regulations
Amongst others, the Group:

(i)  holds a licence from the Nevada Gaming Commission as the sole 

shareholder of an Interactive Gaming Service Provider licensee, 
and as such is subject to the Nevada Gaming Control Act and to 
the licensing and regulatory control of the Nevada State Gaming 
Control Board and the Nevada Gaming Commission;

(ii)  holds a transactional waiver from the New Jersey Division of 

Gaming Enforcement permitting it to be the sole shareholder of 
a Casino Service Industry Enterprise licence applicant (presently 
holder of a transactional waiver allowing it to conduct online 
gaming related business in New Jersey), and as such is subject 
to the New Jersey Casino Control Act and to the licensing 
and regulatory control of the New Jersey Division of Gaming 
Enforcement; and

Many jurisdictions require any person who acquires beneficial 
ownership of more than a certain percentage (typically 5%) of 
the Company's securities, to report the acquisition to the gaming 
authorities and apply for a finding of suitability. Many gaming 
authorities allow an “institutional investor” to apply for a waiver 
that allows such institutional investor to acquire up to a certain 
percentage of securities without applying for a finding of suitability, 
subject to the fulfilment of certain conditions. In some jurisdictions, 
suitability investigations may require extensive personal and financial 
disclosure. The failure of any such individuals or entities to submit to 
such background checks and provide the required disclosure could 
jeopardise the Group's eligibility for a required licence or approval. 

Any person who is found unsuitable by a relevant gaming authority 
may be prohibited by applicable gaming laws or regulations from 
holding, directly or indirectly, the beneficial ownership of any of the 
Company's securities.

The Articles include provisions to ensure that 888 has the required 
powers to continue to comply with applicable gaming regulations. 

These provisions include providing the Company, in the event  
of a Shareholder Regulatory Event (as defined in the Articles),  
with the right to:

(a)  suspend certain rights of its members who do not comply with  

the provisions of the gaming regulations (the Affected Members);

(b)  require such Affected Members to dispose of their Ordinary Shares; 

and

(c)  subject to (b) above, dispose of the Ordinary Shares of such 

Affected Members.

The Company considers that these rights are required in order  
to mitigate the risk that an interest in Ordinary Shares held by a 
particular person could lead to action being taken by a relevant 
Regulatory Authority (as defined in the Articles) which in turn could 
lead to the withdrawal of existing licences held by the Group or the 
exclusion of being awarded further licences in other jurisdictions that 
the Group seeks to pursue. This potential Regulatory Authority action 
could therefore cause substantial damage to the Group's business  
or prospects.

(iii) holds a Gaming Vendor Licence from the Delaware Department of 

Finance, State Lottery Office, and as such is subject to Title 29 of 
the Delaware Code and to the licensing and regulatory control of 
the Delaware Department of Finance, State Lottery Office.

The Company and holders of Ordinary Shares therein may also in the 
future be subject to similar restrictions in other jurisdictions where the 
Group secures a gaming licence.

Entities holding Company shares on behalf  
of Group employees
At 31 December 2018, Virtual Share Services Limited (a wholly owned 
subsidiary of the Company) held 3,694,587 Ordinary Shares in its 
administrative capacity in connection with the 888 Holdings plc Long-
Term Incentive Plan 2015 and Deferred Share Bonus Plan. Full details  
are set out on page 63. 

The criteria used by relevant regulatory authorities to make 
determinations as to suitability of an applicant for licensure varies 
from jurisdiction to jurisdiction, but generally require the submission 
of detailed personal and financial information followed by a thorough 
investigation. Gaming authorities have very broad discretion in 
determining whether an applicant (corporate or individual) qualifies  
for licensing or should be found suitable. 

45

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Directors’ Report Continued

Substantial shareholdings
As at 31 December 2018, the Company had been notified of the following interests in 5% or more of its share capital under Disclosure Guidance and 
Transparency Rules (DTR) Rule 5 of the UK Financial Conduct Authority:

Principal Shareholders

Sinitus Nominees Limited in trust on behalf of Dalia Shaked
Standard Life Aberdeen plc
The Phoenix Holdings Ltd.

Number 
of shares

% issued 
share capital

Nature 
of Holding

86,283,534
35,892,391
19,006,183

23.69%
9.85%
5.22%

Indirect
Indirect
Indirect

Between 31 December 2018 and the date of this Annual Report, no further notifications were received regarding holdings comprising 5.0% of the 
Company’s issued share capital. Information provided to the Company pursuant to the DTRs is publicly available via the regulatory information 
services and the Company’s corporate website corporate.888.com.

Shareholder agreements and consent requirements 
There are no known arrangements under which financial rights are held by a person other than the holder of the shares. 

Relationship Agreement 

The Company is a party to a relationship agreement with, among others, Sinitus Nominees Limited as trustee for Dalia Shaked (“DS Trust”) dated 
14 September 2005 which was amended on 16 July 2015 (the “Amended Relationship Agreement”). The O Shaked Shares Trust and the Ben 
Yitzhak Family Shares Trust (together with Dalia Shaked Bare Trust, the “Principal Shareholder Trusts”) are also party to the Amended Relationship 
Agreement but are no longer bound by certain material provisions since they are no longer shareholders of the Company.

The Amended Relationship Agreement includes the following provisions in respect of the independence of the Company (in accordance with the 
UK Listing Rules) which provide that DS Trust shall, and shall procure as far as it is legally able, that its respective associates: 

•  conduct all transactions and relationships with 888 Holdings plc and any member of the Group on an arm’s length basis and on a normal 

commercial basis; 

•  not take any action which precludes or inhibits 888 Holdings plc, or any member of the Group, from carrying on its business independently of it; 

•  not take any action that would have the effect of preventing the Company, or any member of the Group, from complying with its obligations 

under the UK Listing Rules; and 

•  not propose or procure the proposal of any shareholder resolution which is intended, or appears to be intended, to circumvent any proper 

application of the UK Listing Rules. 

It further provides that the DS Trust will not solicit Group employees without consent, that only independent directors can vote on proposals to 
further amend the Amended Relationship Agreement, that the DS Trust will consult the Company prior to disposing of a significant number of 
shares in order to maintain an orderly market and shall not disclose confidential information unless required to do so by law or relevant regulation 
or having first received the Company's consent. 

The Amended Relationship Agreement also includes restrictions on the DS Trust’s power to appoint Directors and includes obligations on the DS 
Trust to exercise its voting rights to ensure that the majority of the Board, excluding the Chairman, is independent. 

The DS Trust can nominate a non-executive director for appointment to the Board. In the event that this right is exercised and it results in fewer 
than half the Board (excluding the Chairman of the Board) being Independent Directors, such appointment shall only become effective upon the 
appointment to the Board of an additional Independent Director acceptable to the Nominations Committee. There are no such nominated directors 
at present. 

Such restrictions and obligations apply in respect of the DS Trust whilst it holds not less than 7.5% of the issued share capital of the Company. 

The obligations of the parties to the Amended Relationship Agreement are at all times subject to all relevant legal and regulatory requirements and 
obligations of the parties thereto in the United Kingdom, Gibraltar or elsewhere. 

46

888 Holdings plc Annual Report & Accounts 2018Directors’ indemnities
The Articles permit the Company to indemnify its Directors in certain 
circumstances, as well as to provide insurance for the benefit of its 
Directors. The Company has undertaken to indemnify certain of its  
Non-Executive Directors: (a) in defending any proceedings, whether 
civil or criminal, in which judgment is given in favour of such Non-
Executive Director or in which such Non-Executive Director is acquitted; 
or (b) in connection with any application under Section 477 of the 
Gibraltar Companies Act (pursuant to which the court may provide 
relief to such Non-Executive Director in any proceedings for negligence, 
default, breach of duty or breach of trust on grounds that such Non-
Executive Director has acted honestly and reasonably, and that, having 
regard to all circumstances of the case, including those connected with 
his appointment, he ought fairly to be excused from liability on such 
terms as the court thinks fit). The Company also undertook in favour 
of the Executive Directors to indemnify them to the fullest extent 
permitted by applicable law and the Articles in connection with the 
execution of their duties and/or exercise of their powers, authorities 
and discretions pursuant to his employment agreement. In addition, 
certain special indemnities were provided to the Executive Directors in 
connection with the compliance and licensing procedures relating to 
888’s business in the United States, details of which were provided in 
888’s Annual Report for the year ended 31 December 2011. Finally, the 
Company entered into qualifying third-party indemnity arrangements 
for the benefit of all of its Directors in a form and scope which comply 
with the requirements of the UK Companies Act 2006 and the Gibraltar 
Companies Act 2014 which were in force from 1 November 2017 (or 
subsequently, with respect to subsequently appointed directors) and 
remain in force. 

Corporate governance
The corporate governance statement is on pages 50 to 57 and is 
incorporated in this Directors' Report by reference. 

Going concern and viability statements
The going concern and viability statements required to be included in 
the annual report pursuant to the UK Corporate Governance Code are 
on page 36, and are incorporated in this Directors' Report by reference. 

Principal subsidiary undertakings
The principal subsidiary undertakings are listed on page 120.

Confirmation of independence 

As required pursuant to LR 9.8.4 R (14), the Board confirms for  
that period of financial year 2018 during which the Company had  
a controlling shareholder: 

•  the Company has complied with the independence provisions 

included in the Amended Relationship Agreement; 

•  so far as the Company is aware, the independence provisions 
included in the Amended Relationship Agreement have been 
complied with by the controlling shareholders and their associates; 
and 

•  so far as the Company is aware, none of the Principal Shareholder 
Trusts or any of their respective associates proposed or procured 
the proposal of any shareholder resolution which circumvented the 
proper application of the UK Listing Rules. 

There were no instances in which an independent director of the 
Company did not support the Board's statements regarding compliance 
with the aforementioned independence criteria.

As at the date of this Annual Report, the Company has no controlling 
shareholder as defined under the UK Listing Rules.

Shareholders’ Agreements

There are no known Shareholders’ Agreements in force between 
shareholders of the Company. 

Change of control 
A change of control in the Company may, in the event of failure to  
fulfil any applicable consent requirement, give rise to certain revocation 
or termination rights under the Group's gaming licences or certain 
contracts to which Group companies are a party. The RCF between  
the Company and Barclays Bank plc provides that in the event of 
a change of control in the Company, the parties have 30 days to 
negotiate acceptable terms to continue the facility, failing which it 
will be cancelled and all outstanding amounts thereunder will be 
immediately payable.

Donations
The Group did not make any donations to any political party (including 
any non-EU political party) or organisation or independent election 
candidate or incurred any political expenditure during the year. 

Financial instruments
The Company considers the Group’s exposure to financial risks, 
including exposure to specific countries and trading counterparties,  
to be low. During 2018, hedging of the Group’s foreign currency risks 
was carried out solely with leading banks including Barclays plc.  
Further information on the Group’s use of financial instruments is set 
out in note 25 to the annual accounts on page 124.

47

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Directors’ Report Continued

Research and development activities
In 2018, the Group maintained its focus on enhancing the products 
offered, expanding its platform which is accessible on mobile devices 
and further developing its gaming platform capabilities.

Some relevant achievements during the year in the field of research and 
development included:

•  Implementation of a cross-Group project to ensure the Group’s 
compliance with the EU General Data Protection Regulation 
("GDPR")

•  Development of new front end for our Sport in Casino offering

•  Major investment in compliance management and monitoring

•  Increased foothold in regulated markets: Portugal (Casino) and 

Sweden (Sport, Casino and Poker)

•  The opening of the US market for 888sport NJ betting, which gave 

888 the opportunity to be amongst the first companies to operate in 
this market

•  Launch of a new and advanced platform for 888casino (Orbit) in 
regulated markets, including full integration with registration and 
cashier, new smart search, fully responsive, personalised experience, 
improve user flow and interface

•  Improvement of real time abilities improving player experience  

of campaigns

•  Integration to new Casino game providers – Pariplay, Evolution, NyX

•  Major infusion of new 3rd party games to 888casino on PC and 

mobile platforms.

127 unique games added to Casino platform, including 10 new Section8 
games, of which 3 entered the top 15 games

•  Introduced a new and exciting feature that allows Sport players to 
race against each other when betting on their favourite leagues

•  A new user interface for Poker DL table. Exciting user experience that 
will create additional level of engagements on top of the common 
poker engagement and provide to our players experience that no 
other poker room has provided

•  First step into the realm of AI on 888casino – a new game 

recommendation model with a personal list of top picks which 
suggests games to players according to a smart algorithm

•  More payment capabilities in our Bingo offering, new and unique 

bonuses, and more games; and

•  A new tournament format “Progressive Knockout”, released in order 

Post-period events
The following important events affecting the Group occurred since  
31 December 2018:

•  In February 2019, the Group announced the acquisition of a portfolio 

of bingo brands, including Costa Bingo, as detailed on page 19

•  In March 2019, the Group announced the acquisition of the BetBright 

sports betting platform, as detailed on page 18

•  In February 2019, 888 signed an RCF with Barclays Bank plc,  

as detailed on page 23.

Future developments
Likely future developments in the business of the Group are set out in 
the Market Overview on page 06.

Auditors
A resolution for the reappointment of Ernst and Young LLP and EY 
Limited, Gibraltar, (together, EY), as auditors of the Company will be 
proposed at the 2019 Annual General Meeting.

During the year ended 31 December 2018, Ernst and Young LLP were 
reappointed as auditors for the purposes of the Company preparing 
financial statements as required pursuant to the UK Listing Rules and 
the DTRs. EY Limited, Gibraltar, which is approved as a registered 
auditor under the Gibraltar Financial Services (Auditors) Act 2009, is 
the statutory auditor of the Company including for the purposes of 
issuing an audit report pursuant to the Gibraltar Companies Act 2014.

Details of audit and non-audit fees charged by EY to the Company are 
set out on page 77 of the Audit Committee Report.

Directors’ statement of responsibilities
Company law requires the Directors to prepare financial statements  
in accordance with the Gibraltar Companies Act 2014.

International Accounting Standard 1 requires that financial statements 
present fairly for each financial year the Company’s and the Group’s 
financial position, financial performance and cash flows. This requires 
the faithful representation of the effects of transactions, other events 
and conditions in accordance with the definitions and recognition 
criteria for assets, liabilities, income and expenses set out in the 
International Accounting Standards Board's "Framework for the 
preparation and presentation of financial statements". In virtually all 
circumstances, a fair presentation will be achieved by compliance with 
all applicable International Financial Reporting Standards (“IFRS”) as 
adopted by the EU. A fair presentation also requires the Directors to: 

to encourage Poker ecosystem growth.

•  consistently select and apply appropriate accounting policies; 

Greenhouse gas emissions
Details of 888’s greenhouse gas emissions are set out in the Corporate 
Responsibility section of the Strategic Report on page 38.

•  present information, including accounting policies, in a manner 
that provides relevant, reliable, comparable and understandable 
information; and 

•  provide additional disclosures when compliance with the specific 

requirements in IFRSs as adopted by the EU is insufficient to enable 
members to understand the impact of particular transactions, other 
events and conditions on the entity's financial position and financial 
performance. 

48

888 Holdings plc Annual Report & Accounts 2018The Directors are responsible for keeping adequate accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Group, for safeguarding the assets, for taking reasonable 
steps for the prevention and detection of fraud and other irregularities 
and for the preparation of a Directors' report which complies with the 
Gibraltar Companies Act 2014.

Financial statements are published on the Company's website in 
accordance with legislation in the UK governing the preparation 
and dissemination of financial statements, which may vary from 
legislation in other jurisdictions. The maintenance and integrity of the 
Company's website is the responsibility of the Directors. The Directors' 
responsibility also extends to the ongoing integrity of the financial 
statements contained therein.

The Directors are responsible for preparing the annual report and the 
financial statements. The Directors are required to prepare financial 
statements for the Company in accordance with IFRSs as adopted by 
the EU and have also chosen to prepare financial statements for the 
Group in accordance with IFRSs as adopted by the EU.

The Directors consider that the annual report and accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group’s position, 
performance, business model and strategy.

Each of the Directors confirms, to the best of his or her knowledge: 

(a)  the financial statements, prepared in accordance with IFRS as 

adopted by the EU, give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole; and

(b)  the strategic report includes a fair review of the development and 

performance of the business and the position of the Company and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face.

All of the current Directors have taken all the steps that they ought to 
have taken as Directors to make themselves aware of any information 
needed by the Company's auditors for the purposes of their audit, 
and to establish that the auditors are aware of that information. The 
Directors are not aware of any relevant audit information of which the 
auditors are unaware.

On behalf of the Board: 

Itai Pazner
Chief Executive Officer
12 March 2019

49

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Corporate Governance Statement

The Company’s Ordinary Shares are admitted to the premium segment 
of the UK Official List and to trading on the London Stock Exchange’s 
main market for listed securities. As such, despite being incorporated 
in Gibraltar, the UK Corporate Governance Code (the "Code" or “UK 
Corporate Governance Code”) applies to the Company pursuant to the 
UK Listing Rules and is available at www.frc.org.uk. The version of the 
Code published in April 2016 applied to the financial year under review, 
and the Company is committed to compliance with the version of the 
Code published in July 2018 with effect from 1 January 2019.

The Board remains committed to the principles of corporate 
governance in the UK Corporate Governance Code which it considers 
to be central to the effective management of the business and to 
maintaining the confidence of investors. This report explains how 
the Company has applied the main principles of the UK Corporate 
Governance Code. 

The statement contained in this section explains the key features of 
the Company’s governance structure and compliance with the UK 
Corporate Governance Code. Where the Company has not complied 
with the UK Corporate Governance Code, explanations are given below. 

This statement also includes items required by the UK Listing Rules  
and the Disclosure Guidance and Transparency Rules, including how  
the “Main Principles” of the UK Corporate Governance Code have  
been applied. 

The Board remains committed to the principles of corporate 
governance in the UK Corporate Governance Code which it considers 
to be central to the effective and efficient management of 888’s 
business and to maintaining the confidence of investors for its  
long-term success. This report explains how the Company has  
applied the main principles of the UK Corporate Governance Code. 

Statement of compliance with the UK 
Corporate Governance Code 
During 2018, the Company was in material compliance with the UK 
Corporate Governance Code 2014, other than as regards the following:

•  The Chairman of the Board, Brian Mattingley, has been a member  

of the Board since August 2005.

50

Leadership
The Directors consider it essential that the Company should be both  
led and controlled by an effective Board.

Board responsibilities and procedures
The Board focuses upon the Company’s long-term objectives, strategic 
and policy issues and formally and transparently considers the 
management of key risks facing the Group, as well as determining the 
nature and extent of significant risks it will take in achieving its strategic 
objectives, maintaining sound risk management and internal control 
systems and reviewing annually the effectiveness of the Company’s risk 
management and internal control systems. The Board is responsible for 
acquisitions and divestments, major capital expenditure projects and 
considering the Company’s budgets and dividend policy. The Board 
also determines key appointments. The Board receives regular updates 
on shareholders’ views. 

Board-level responsibilities of the Chairman are clearly and formally 
defined, with the Chairman being responsible for the effective operation 
of the Board as a whole, leadership of the Board in achieving a culture 
of constructive challenge by Non-Executive Directors (including the 
Senior Independent Director), regularly agreeing and reviewing each 
Director’s training and development needs, and supporting key external 
relationships; the CEO has the overall executive responsibility for the 
running of the Company’s business; and the Non-Executive Directors 
(including the Senior Independent Director) are responsible for 
constructively challenging and helping develop proposals on strategy; 
no one individual has unfettered powers of decision.

The Board has an established calendar of business. This covers the 
financial calendar, strategic planning, annual budgets and performance 
self-assessments, as well as the conduct of standing business. The 
calendar forms the basis for effective integration of business activities 
as between the Board and its principal committees (see pages 53 and 
57), which individually consider their own operating frameworks against 
the Board’s business programme.

The Directors have wide-ranging business experience, and no individual, 
or group of individuals, dominates the Board’s decision making.

Board activities
During 2018, the Board assessed and monitored 888’s culture, including 
in particular the further implementation of the Group’s across-the-
board compliance culture in the field of responsible gaming. Where the 
Board is not satisfied that policy, practices or behaviour throughout 
the business are aligned with the Company’s purpose, values and 
strategy, the board seeks assurance that management has taken 
corrective action. In 2018, the Board was satisfied in this respect. The 
Board assessed the basis on which 888 generates and preserves value 
over the long-term, including by way of growing and developing the 
business in regulated markets.

888 Holdings plc Annual Report & Accounts 2018Investing in and rewarding the workforce
The Company’s approach to investing in and rewarding its workforce  
is set out under “Corporate Responsibility” on pages 38 to 41. 

Shareholder engagement
During 2018, 888’s Chairman Brian Mattingley met with the Company’s 
major shareholders in order to discuss the Company’s performance and 
to address any concerns. Furthermore, in advance of adoption of the 
Company’s revised Remuneration Policy described on pages 58 to 76, 
the Company presented the proposed Policy to its major investors and 
proxy voting agencies, and engaged with them accordingly. 

At the 2018 Annual General Meeting, all resolutions were passed 
with a high level of shareholder approval and there was no resolution 
recommended by the Board which garnered 20 per cent or more votes 
cast against.

Key stakeholders
The Company’s key stakeholders are its shareholders, employees and 
customers as well as the communities in which it does business. The 
Board takes care to engage with its stakeholders, as detailed in the 
Corporate Responsibility section on page 38 and the Remuneration 
Report on page 60. The interests of the Company’s key stakeholders 
are considered in Board discussions and decision-making. Whilst as a 
Gibraltar company, the UK Companies Act 2006 does not apply to the 
Company, the matters set out in section 172 thereof, which include the 
likely consequences of any decision in the long term, the interests of 
the company's employees, the need to foster the company's business 
relationships with suppliers, customers and others, the impact of the 
company's operations on the community and the environment, the 
desirability of the company maintaining a reputation for high standards 
of business conduct, and the need to act fairly as between members 
of the company, are taken into account by the Board in its decision-
making to the extent permitted under Gibraltar law.

The Board continually reviews its engagement mechanisms in order to 
make sure that it is engaging with its stakeholders effectively.

Engagement with the workforce
888 does not currently formally consult employees on remuneration but 
has a timetable and agenda of actions for 2019 to ensure it is compliant 
with the new requirements of the UK Corporate Governance Code 
going forwards. This will include considering workforce policies and 
practices and how it can best fulfil its obligations to engage with the 
wider workforce to explain the alignment of Executive Director pay to 
the wider organisation.

Reserved powers and delegation
A schedule of matters reserved to the Board has been adopted and its 
content is reviewed to align it with operational needs and the Board's 
preference to monitor and, where appropriate, approve matters of 
substance to 888 as a whole. Senior executives have given written 
undertakings to ensure compliance within their business operations 
with the Board's formal schedule of matters reserved to it for decision 
or approval.

Chairman and Chief Executive Officer 
The Chairman, Mr Mattingley, and the Chief Executive Officer (until 
January 2019), Mr Frieberger, have had a close working relationship 
to ensure the integrity of the decision-making process of the Board 
and the successful delivery of 888’s strategy. The new Chief Executive 
Officer Mr Pazner is similarly committed to working closely with the 
Chairman in order to ensure continuity and stability for the Company; 
in addition, to ensure a smooth transition, Itai Frieberger will remain as 
a Director of the Group for a period of up to 12 months. There is a clear 
division of responsibilities between the Chairman and the CEO, which 
the Board considers an important part of its corporate governance.

Mr. Mattingley was not independent on his appointment as Executive 
Chairman in March 2015 as he had previously held the role of Chief 
Executive Officer. Mr. Mattingley’s appointment at the time as Executive 
Chairman was approved by the Board in light of the benefits to the 
Company in terms of his experience of the gaming industry, extensive 
knowledge of the business, and in maintaining and developing 
relationships with regulators.

Non-Executive Directors’ independence
Ron McMillan was appointed Senior Independent Director during 
2016 and the Board is confident that he is and remains independent 
in character and judgment and that there are no relationships or 
circumstances which are likely to affect, or could appear to affect, his 
judgement. The same is true of independent Non-Executive Directors 
Zvika Zivlin and Anne de Kerckhove.

Directors’ insurance cover
The Company has arranged and maintains, at its expense, a directors’ 
and officers’ liability insurance policy in respect of legal actions against 
its Directors, as recommended by the UK Corporate Governance 
Code. To the extent permitted by Gibraltar law, the Company may 
also indemnify the Directors. Neither the insurance nor the indemnity 
provides cover where a Director has acted fraudulently or dishonestly.

51

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Corporate Governance Statement Continued

Board diversity policy
The Group has adopted a Board Diversity Policy, which sets the 
Company’s aspiration for diversity of its Board without compromising 
on the quality or merit of candidates including their aptitude and ability. 
The policy refers to the diversity criteria of age, gender and educational 
and professional backgrounds. Whilst the policy seeks to ensure that 
appointments are based on the candidate's strengths set by objective 
criteria including their past contributions and potential, the benefits 
of diversity are also regarded and decisions are not influenced by 
certain protected characteristics including gender, sexual orientation, 
marital or civil partnership status, gender reassignment, pregnancy, 
the undergoing of fertility or in vitro fertility treatment, parenthood, 
part-time or fixed-term status, age, race, religion or belief, nationality, 
ethnicity, country of origin, place of residence, views, disability, trade 
union membership and political affiliation. Where appropriate, steps  
are taken to identify and remove unnecessary or unjustifiable barriers. 
The standards set out in the policy apply to the Board and its 
committees, which are the Company’s administrative, management  
and supervisory bodies.

The Board was satisfied that during 2018, steps were taken to promote 
the diversity objectives of the policy. The Group’s activities detailed in 
the Corporate Responsibility section on page 41 support the Group’s 
diversity objectives.

Details of the Company’s diversity position and involvement of women 
in management of the Group are set out in the Corporate Responsibility 
section of the Strategic Report on pages 38 to 41.

Effectiveness 
Board composition
During 2018, the Board consisted of six Directors, as follows: a Chairman 
(Brian Mattingley), a Senior Independent Director (Ron McMillan), 
two independent Non-Executive Directors (Zvika Zivlin and Anne de 
Kerckhove), and two Executive Directors (Itai Frieberger as the Chief 
Executive Officer, and Aviad Kobrine as the Chief Financial Officer).  
In March 2019, the new Chief Executive Officer Itai Pazner also joined 
the Board.

The biographical details of all of the Directors, setting out their relevant 
skills and experience and their professional commitments, are given  
on pages 42 to 43. 

Independent Directors 
Currently, half of the Directors, excluding the Chairman, are  
Non-Executive Directors determined by the Board to be independent 
for the purposes of the UK Corporate Governance Code. In 2018, at least 
half of the Directors, excluding the Chairman, were independent Non-
Executive Directors (as required by the UK Corporate Governance Code).

The role of the Senior Independent Director (Ron McMillan) is to 
provide a sounding board for the Chairman, to evaluate the Chairman’s 
performance and lead the Board’s succession planning, and to serve as 
an intermediary for the other Directors where necessary.

Nominations Committee 
The Board considers succession planning matters on an ongoing  
basis, with particular focus on succession planning for the CEO role  
as well as for senior management. The Nominations Committee had  
a central role in succession planning for the CEO role. Over the course 
of 2018, the alternatives were carefully considered and the Board 
ultimately decided to appoint Itai Pazner as CEO in January 2019.  
Itai Pazner has been with 888 for 18 years and previously served as 
its Chief Operating Officer. Furthermore, in order to ensure a smooth 
transition, it was decided that Itai Frieberger would remain as a Director 
of 888 for a period of up to 12 months.

The Board has established a nomination committee to lead the process 
for Board appointments and to make recommendations to the Board 
(the “Nominations Committee”). 

During the year, the Nominations Committee comprised Chairman of 
the Board Brian Mattingley (Chairman), Senior Independent Director 
Ron McMillan, Independent Non-Executive Director Zvika Zivlin and 
Independent Non-Executive Director Anne de Kerckhove.

The Nominations Committee assists the Board in discharging 
its responsibilities relating to the composition of the Board. The 
Nominations Committee is responsible for reviewing, from time 
to time, the structure of the Board, determining succession plans 
for the Chairman and Chief Executive Officer, and identifying and 
recommending suitable candidates for appointment as Directors. In 
accordance with the Nominations Committee’s terms of reference, the 
Chairman does not chair the Nomination Committee when it is dealing 
with the appointment of a successor to the chairmanship, and the 
Nomination Committee is tasked with preparing a description of the 
role and the capabilities required for particular roles.

52

888 Holdings plc Annual Report & Accounts 2018The Nominations Committee's terms of reference are available on the 
Company's website, corporate.888.com.

The Nominations Committee is also responsible for pursuing diversity 
within the scope of its mandate, including setting measurable  
objectives and monitoring progress on achieving such objectives.  
In considering new Board appointments, diversity (including of gender, 
age and professional and educational background) is one of the criteria 
considered by the Nominations Committee in accordance with the 
Board’s Diversity Policy. The Company’s statement regarding diversity  
is set out in the Corporate Responsibility section of the Strategic Report 
on page 41. 

During 2018, the Nominations Committee’s work included the following:

•  Succession planning for the CEO role: In the present case, the 

Nominations Committee considered that an internal appointment 
was most appropriate. In general, the Nominations Committee 
acknowledges its role in supporting the development of a diverse 
pipeline of candidates for senior management

•  Monitoring the board evaluation process which is described on  

page 54.

•  Implementing the Board’s diversity policy which is described on  

page 41 (including considering the gender balance of senior 
management and their direct reports).

Re-election and appointment of Directors
All Directors are subject to reappointment by shareholders on an 
annual basis in accordance with the provisions of the UK Corporate 
Governance Code. 

When proposing Directors for re-election, the Board rigorously reviews 
the performance of each Director and assesses whether the individual’s 
performance continues to be effective and that he or she continues to 
demonstrate commitment to the role, taking into account the need for 
progressive refreshing of the Board. 

The Board may appoint any person to be a Director of the Company 
and such Director shall hold office only until the next AGM, when he  
or she shall be eligible for election or re-election by the shareholders. 

Total held in year
Brian Mattingley
Itai Frieberger
Aviad Kobrine
Ron McMillan
Zvika Zivlin
Anne de Kerckhove

*  Includes one meeting attended as an observer.

Commitment 
The opportunity to hold office as Non-Executive Directors of other 
companies enables the Directors of 888 to broaden their experience 
and knowledge, which benefits the Company. Executive Directors may 
be allowed to accept non-executive appointments with the Board's 
prior permission, so long as these are not likely to lead to any conflict 
of interest. Executive Directors may be required to account for fees 
received from such other companies. Non-Executive Directors are 
required to allocate sufficient time to perform all applicable roles and to 
both disclose any external appointments and consult with the Company 
prior to accepting any new major external appointments. 

The Chairman has disclosed details of his other significant 
commitments to the Board during 2018 and these are detailed in his 
biography on page 42. 

The Board considers that Brian Mattingley’s other commitments do not 
interfere with the discharge of his responsibilities to the Group and is 
satisfied that he makes sufficient time available to serve 888 effectively. 

The terms of appointment for each Non-Executive Director,  
including expected time commitment are available for inspection  
at the Company’s registered office during normal business hours  
and at the AGM. 

Meetings and attendance 
The Board plans to meet six times a year. When urgent decision-making 
is required between meetings on matters reserved for the Board, there 
is a process in place to facilitate discussion and decision making. The 
Directors regularly communicate and exchange information irrespective 
of the timing of meetings. 

During 2018, the Board met seven times. Set out below are details  
of the Directors’ attendance record at Board and Committee meetings 
in 2018. 

The Chairman has responsibility for ensuring that agendas for Board 
meetings are set in advance. Board papers are issued to Directors 
sufficiently in advance of meetings to facilitate both informed debate 
and timely decisions. If a Director is unable to attend a meeting, he or 
she is given the opportunity to raise any issues and give any comments 
to the Chairman in advance.

None of the Directors have raised any concerns about the running  
of the Company or a proposed action which needed to be recorded in 
the Board minutes of the Company or in a statement to the Chairman 
for circulation to the Board.

Total number of meetings held during the year ended  
31 December 2018 and the number of meetings 
attended by each Director

Board

Audit
committee

Remuneration
committee

 Nominations
committee

Gaming
Compliance
committee

7
7
7
7* 
7
7
7

3
N/A
N/A
N/A
3
3
3

2
N/A
N/A
N/A
2
2
2

1
1
N/A
N/A
1
1
1

5
N/A
N/A
N/A
5
5
N/A

53

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Corporate Governance Statement Continued

Meetings with Non-Executive Directors 
The Chairman holds meetings at least once per year with the Non-
Executive Directors without the Executive Directors being present.

The Non-Executive Directors meet once per year without the Chairman 
present in order to appraise the performance of the Chairman and 
take into account the views of the Executive Directors. Under the 
UK Corporate Governance Code, it is part of the role of the Senior 
Independent Director to lead this process.

Board evaluation 
The Board has established a formal process for the annual evaluation  
of its performance, and the performance of its committees and 
individual Directors. The evaluation process covers a range of issues 
such as Board processes, Board roles and responsibilities, Board 
agendas and committee processes. 

An externally facilitated in-depth evaluation of the Board and its 
Committees relating to performance in 2018 was carried out in 
December 2018. This included evaluation of the performance of 
the Board and each Committee as a whole as well as evaluation of 
individual Directors and the Chairman against criteria and minimum 
requirements set by the Board. The evaluation was carried out by  
Mr Raymond Dinkin of Consilium Board and Leadership Development, 
a London based management consulting firm to Boards and executives 
which has no other connection with 888. The evaluation included 
questionnaires and face to face meetings with Board members,  
senior management and 888’s external legal advisers. The next  
Board evaluation is scheduled for the end of 2019.

The evaluation culminated in a number of recommendations, including 
as regards succession planning, the structure of and preparation for 
Board meetings, tracking of Board decisions, development of Company 
strategy, addition of Non-Executive Directors and additional exposure 
of the Non-Executive Directors to the Company’s business. The Board 
adopted all recommendations which arose from the evaluation. The 
evaluation concluded that the Board and its Committees are well-
balanced and effective, and are a forum for meaningful deliberation 
and constructive challenge with regard to the matters of strategic 
importance to the Company.

Following the evaluation, the Board was satisfied that each of the 
Non-Executive Directors continues to be effective and to demonstrate 
commitment to their respective roles, and proposes them for  
re-election or election at the 2019 Annual General Meeting. 

1  References in this Annual Report to Company Secretary refer to  

Herzog Fox & Neeman. The Company secretary for Gibraltar corporate  
purposes is Straits Secretaries (Gibraltar) Limited.

Development and advice 
The Board understands that there should be a formal, rigorous and 
transparent procedure for the induction of new Directors, which has 
been formulated with the guidance of the Nominations Committee. 

All Directors have access to the advice and services of the Company 
Secretary1 and the Company's nominated advisers, who are responsible 
for ensuring that Board procedures are followed. Directors are able to 
seek independent professional advice, if required, at the Company's 
expense provided that they have first notified the Company of their 
intention to do so.

No new Directors were appointed during 2018. Itai Pazner was 
appointed as Chief Executive Officer in January 2019 and as a Director 
in March 2019.

As noted above, the Chairman regularly agrees and reviews each 
Director’s training and development needs. Members of the Board 
committees receive specific updates on matters that are relevant to 
their role. Members of the senior management team with responsibility 
for the Group’s business make periodic presentations at Board 
meetings about their functions, performance, markets and strategy. 

Information and support 
Each of the Directors has access to the advice and services of the 
Company Secretary. Under the direction of the Chairman, the Company 
Secretary’s responsibilities include ensuring information flows within 
and between the Board, its Committees and senior management, as 
well as facilitating induction, evaluation and professional development 
activities, and advising the Board on corporate governance, legal and 
procedural matters. 

The appointment or removal of the Company Secretary is a matter  
for the Board as a whole. 

Conflicts of interest
Conflicts of interest of the Directors are dealt with in accordance 
with the procedures set out in the Articles and are monitored by the 
Chairman. Specifically, a Director does not vote on Board or Committee 
resolutions in which he or persons connected with him have an interest 
(other than by virtue of a shareholding in the Company) which is to his 
knowledge material, except in specific limited circumstances.  
Such procedures operated effectively during the year.

54

888 Holdings plc Annual Report & Accounts 2018Accountability 
Risk management and internal control
The Directors acknowledge that they are responsible for the Company’s 
system of internal control, for setting policy on internal control and risk 
management, and for reviewing the effectiveness of internal control and 
risk management. 

Audit Committee and auditors 
The Board has established an Audit Committee. Details of the Audit 
Committee’s functions, together with its specific activities in 2018, are 
set out in the Audit Committee Report on pages 77 to 80.

During the year the Company's Audit Committee comprised Senior 
Independent Director Ron McMillan (Chair) and Independent Non-
Executive Directors Zvika Zivlin and Anne de Kerckhove. 

The Directors monitor the Company’s systems of internal control 
and risk management on an ongoing basis, including identifying, 
evaluating and managing the significant risks faced by the Company. 
The Board believes that its risk management process accords with 
the FRC Guidance on Risk Management, Internal Control and Related 
Financial and Business Reporting and carries out an annual review 
of its effectiveness covering all material controls, including financial, 
operational and compliance controls.

The annual review considers individual risk control responsibilities, 
reporting lines and qualitative assessments of residual risks. Such a 
review was carried out in respect of the processes that were in place 
throughout 2018 up until the date of approval of the Annual Report  
and Accounts. No significant failings or weaknesses were identified  
in the review. 

It is management's role to implement Board policies on risk and 
control, including reporting. The system of internal control is designed 
to manage rather than eliminate the risk of failure to achieve business 
objectives and can only provide reasonable, and not absolute, 
assurance against material misstatement or loss.

The Audit Committee also reviews the appropriateness and adequacy 
of systems of internal control and risk management in relation to 
the financial reporting process on an ongoing basis and makes 
recommendations to the Board based on its findings.

888’s internal control and risk management systems in relation to the 
process of preparing consolidated accounts include the following:

•  identification of significant risk and control areas of relevance  

to Group-wide accounting processes;

•  controls to monitor the consolidated accounting process and its 
results at the level of the Board and at the level of the companies 
included in the consolidated financial statements;

•  preventative control measures in the finance and accounting systems 
of the Company and of the companies included in the consolidated 
financial statements and in the operative, performance-oriented 
processes that generate significant information for the preparation 
of the consolidated financial statements including the Strategic 
Report, including a separation of functions and pre-defined approval 
processes in relevant areas;

•  measures that safeguard proper IT-based processing of matters and 

data relevant to accounting; and

•  reporting information of companies around the Group which enable 
the Company to prepare consolidated financial statements including 
management accounts.

The reporting structure relating to all the companies included in the 
consolidated financial statements requires that significant risks are to 
be reported immediately to the Board on identification.

During 2018, Deloitte carried out the Company’s internal audit function, 
reporting to the Audit Committee; during 2018, the internal auditor 
provided twelve reports to the Audit Committee and discussed the 
internal audit working plan for 2019. 

888's payment risk management team, based in Gibraltar, has 
developed stringent payment risk management and fraud control 
procedures. The team makes use of external and internal systems to 
manage the payment risks. Detailed procedures exist throughout the 
Company's operations and compliance is monitored by operational 
management and the internal audit function.

Details of the Company’s risk management strategy and the Board’s 
assessment of the Company’s viability in light of its risks are set out on 
pages 24 and 36 respectively.

Remuneration Committee 
The Board has overall responsibility for determining the framework of 
executive remuneration and its cost. It is required to take account of any 
recommendation made by the Remuneration Committee in determining 
the remuneration, benefits and employment packages of the Executive 
Directors and senior management and the fees of the Chairman.

During the year the Company's Remuneration Committee comprised 
Independent Non-Executive Director Zvika Zivlin (Chair), Senior 
Independent Director Ron McMillan and Independent Non-Executive 
Director Anne de Kerckhove. 

The Remuneration Committee determines the Chairman's and 
Executive Directors' fees, whilst the Chairman and the Executive 
Directors determine the fees paid to the Non-Executive Directors. 
Further details are provided on page 70.

The Remuneration Committee was advised during part of 2018 by New 
Bridge Street, a trading name of Aon Hewitt, being a subsidiary of Aon 
plc, and the remainder of 2018 by Korn Ferry. Neither remuneration 
consultant has any other connection with 888 or any of the Directors. 
Further details are provided on page 76.

All new long-term incentive schemes and significant changes to 
existing long-term incentive schemes are put to the shareholders of 
the Company for approval before they are adopted (save for certain 
circumstances as set out in the Listing Rules).

The Directors’ Remuneration Report, which outlines the Remuneration 
Committee's work and details of Directors' remuneration, is on  
pages 60 to 76. The Remuneration Committee's terms of reference  
are available on the Company's website, corporate.888.com.

55

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Corporate Governance Statement Continued

Relations with shareholders and key  
financial audiences
The Company maintains an active and regular dialogue with principal 
and institutional shareholders and sell-side analysts through a planned 
programme of investor relations and financial PR activity. The Board 
also keeps up to date with the views of major shareholders through 
meetings and discussions with shareholder representatives throughout 
the year. 

The outcome of this dialogue and these meetings is reported to the 
Board. The programme includes formal presentations of full year and 
interim results, analysts' conference calls and periodic roadshows  
and discussion of the Company’s strategy and governance. Details  
of engagement with shareholders during 2018 are set out on page 76.

The Senior Independent Director and Non-Executive Director are 
available to talk to shareholders if they have any issues or concerns  
or if there are any matters where contact with the Chairman,  
Chief Executive Officer and Chief Financial Officer is inappropriate  
or where such contact has failed to resolve the issue.

All shareholders are welcome to attend the 2019 Annual General 
Meeting (scheduled to be held on 21 May 2019) and private investors 
are encouraged to take advantage of the opportunity given to ask 
questions. All Board members (including the Chairs of the Audit, 
Remuneration and Nominations Committees) will attend the meeting 
and be available to answer questions.

Compliance with statutory provisions
As the Company is registered in Gibraltar, it is subject to compliance with 
Gibraltar statutory requirements. The main corporate legislation relevant 
to the Company in Gibraltar is the Gibraltar Companies Act 2014. The 
Company is in full compliance with the Gibraltar Companies Act.

Principal risks and uncertainties
The principal risks and uncertainties faced by the Group are disclosed  
in the Risk Management Strategy report on page 24.

Gaming Compliance Committee
In accordance with Nevada Gaming Control Board requirements, the 
Board has appointed a Gaming Compliance Committee. Its current 
members are Michael Alonso (an external consultant to the Company), 
Ron McMillan and Zvika Zivlin. 

The Gaming Compliance Committee is entrusted with making sure that 
the Group's licensed gaming activity is carried out with honesty and 
integrity, in accordance with high moral, legal and ethical standards, and 
free from criminal and corruptive elements. As such, the committee is 
responsible and has the power to identify and evaluate situations arising 
in the course of the Company’s and its Affiliates’ business that may 
adversely affect the objectives of gaming control. 

The Committee is not intended to displace the Board or the Company’s 
executive officers with decision-making authority but is intended 
to serve as an advisory body to better ensure achievement of the 
Company’s goals of avoiding unsuitable situations and in entering into 
relationships exclusively with suitable persons. 

The Committee's work is being done independently and impartially.  
To this end, its members are appointed by and report directly to the 
Board of Directors.

Whistle-blowing policy
The Company’s whistle-blowing policy sets out the overall responsibility 
of the Board for implementation of the policy, but notes that the 
Board has delegated day-to-day responsibility for overseeing and 
implementing it to the designated whistle-blowing officer. The 
policy provides that where an employee is not comfortable making 
a disclosure to his/her respective direct line manager, disclosure can 
be made to the designated whistle-blowing officer whose details 
are provided. If the subject of the disclosure in any way involves the 
designated whistle-blowing officer, the disclosure may be made directly 
to the Chairman of the Audit Committee or to another member of 
the Group’s senior management. Whilst employees are permitted to 
make disclosures anonymously, disclosing employees are encouraged 
to reveal their identity to the designated whistle-blowing officer in 
order to allow a full and proper investigation to take place; measures 
can be taken to preserve the confidentiality of the disclosure where 
appropriate. The Board commits to investigating all disclosures 
fully, fairly, quickly and, where circumstances permit, confidentially. 
Undertakings are made to employees who raise genuinely held 
concerns in good faith under the procedure that they will not be 
dismissed or subjected to any detriment as a result of his/her action. 
Employees of the Group are regularly sent reminders regarding  
the whistle-blowing policy as part of general refreshers of various 
Group policies. 

No whistle-blowing incidents were internally reported by the Company’s 
employees during 2018 and up to the date of this annual report.

56

888 Holdings plc Annual Report & Accounts 2018Corporate Social Responsibility Statement
The CEO is the Director responsible for monitoring corporate social responsibility within 888. The Board receives periodic reports on the Group's 
activities in this area from the Chief Executive Officer. Further details are set out in the Corporate Responsibility section on pages 38 to 41.

Other disclosures
The following matters can be found in this report on the following pages:

Applicable sub-paragraph within LR 9.8.4

(1)  Interest capitalised by the Group
(2)  Publication of unaudited financial information
(3)  Details of long-term incentive schemes only involving a Director 
(4) Waiver of emoluments by a Director
(5)  Waiver of future emoluments by a Director
(6)  Non pro-rata allotments for cash (issuer)
(7)  Non pro-rata allotments for cash by major subsidiaries
(8)  Parent participation in a placing by a listed subsidiary
(9)  Contracts of significance
(10) Provision of services by a controlling shareholder
(11)  Shareholder waivers of dividends
(12) Shareholder waivers of future dividends
(13) Agreements with controlling shareholders

On behalf of the Board:

Brian Mattingley 
Chairman
12 March 2019

Disclosure
provided

N/A
N/A 
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

57

888 Holdings plc Annual Report & Accounts 2018Governance 
Corporate.888.com

Statement by the Chairman of the Remuneration Committee

INTERESTS & THEIR 
REMUNERATION

Incentive plans are aligned to profitability 
of the business, long-term sustainable 
growth and shareholder value, which  
we believe derive from implementation  
of 888’s strategy.

Zvika Zivlin
Chairman of the Remuneration Committee

Remuneration policy  
and strategy
Following a review of the current policy, 
the Committee has concluded that 
the policy continues to support Group 
strategy and that no significant changes 
are required. 

Our goal is to reward executives fairly, 
by providing an appropriate balance 
between fixed and variable remuneration, 
linked to the achievement of suitably 
challenging performance measures. As 
highlighted at the front of this Annual 
Report, our strategy focuses on the 
following pillars:

•  development of core B2C brands;

•  driving margin growth through 

operational efficiencies;

•  expansion in regulated markets;

•  B2B partner of choice; and

•  continue to protect our customers, 
employees, community and act 
responsibly.

Our incentive plans are aligned to 
profitability of the 888 business, long-
term sustainable growth and shareholder 
value, which we believe derive from 
implementation of this strategy. 

The Committee has taken the opportunity 
to incorporate into the new policy 
changes to take account of latest best 
practice and the new UK Corporate 
Governance Code. The changes to the 
policy are set out in summary below:

•  the policy currently provides for a 

maximum annual pension contribution 
of 15% of salary. Our new CEO, Itai 
Pazner, and our CFO receive an 

annual pension contribution equal 
to 15% of salary, which is aligned to 
the workforce average and statutory 
requirement in Israel, where the Group 
subsidiary which employs the most 
Group personnel is located. For any 
new appointments, the Committee 
will align pension contributions to the 
workforce level, taking into account 
market practice and legal requirements 
in the country of the executive and the 
wider workforce.

•  a two-year post-vesting holding period 

will be introduced for LTIP awards 
granted in or after 2019 to create a 
five-year period between the grant of 
awards and the earliest opportunity for 
sale of vested shares (except for any 
earlier sale of shares to meet any tax 
liabilities triggered on vesting). 

•  our share ownership requirement will 
be retained at 200% of base salary.  
The Committee has considered 
carefully the UK Corporate Governance 
Code requirement to develop a policy 
for post-employment shareholdings 
and how to provide an appropriate 
balance between aligning executives 
to Company performance post-
employment, which is in part a 
continuation of the business strategy 
they have developed, but also taking 
into account the fact that the volatility 
in the market, likely future changes in 
regulation and the actions of a new 
management team are not under their 
control. To achieve the right balance, 
an updated policy on post cessation of 
employment shareholdings for leavers 
will require LTIP post vesting holding 
periods to continue post cessation of 
employment to the extent that this 
provides an interest in shares for two 

Dear Shareholder
I am pleased to present our Directors’ 
Remuneration Report to shareholders. 

As a company incorporated in 
Gibraltar, 888 Holdings plc is not 
bound by UK law or regulation in the 
area of Directors’ remuneration to 
the same extent that it applies to UK 
incorporated companies. However, 
by virtue of 888’s Premium Listing 
on the London Stock Exchange and 
reflecting the Committee’s approach 
to good governance, we have 
adopted in full the disclosure and 
shareholder voting requirements  
of a UK incorporated company. 

At this year’s Annual General 
Meeting we will seek triennial 
shareholder approval to our 
Directors’ Remuneration Policy and 
shareholders will be provided with 
a binding resolution to approve 
the Policy and the usual annual 
advisory vote to approve this Annual 
Statement and our Annual Report  
on Remuneration.

58

888 Holdings plc Annual Report & Accounts 2018years after leaving. A good leaver 
would also retain an interest in both 
unvested annual bonus deferred share 
awards and prorated LTIP awards post-
employment. The Committee will keep 
under careful review developments 
in market practice, but other than 
those LTIP awards subject to a holding 
period, there will be no requirement to 
hold beneficially-owned shares after 
cessation of employment under the 
proposed policy.

•  the Committee will have discretion 
to adjust the formulaic outcome of 
incentive awards in circumstances 
where the Committee believes the 
outcome is not reflective of underlying 
corporate performance, the investor 
experience or employee reward 
outcome.

•  the current clawback and malus 
provisions are being broadened, 
enabling the Committee to recover 
and/or withhold payments in the 
event of failures of risk management, 
corporate failure and reputational 
damage. 

•  dividend equivalent payments on 
deferred share awards granted 
under the new Policy will be made in 
shares and only exceptionally where 
necessary in cash (previously there was 
the choice of cash or shares).

Operation of our policy  
in 2019
With CEO succession we have taken the 
opportunity to reduce remuneration. 
Our new CEO, Itai Pazner, was appointed 
on 24 January 2019 on a base salary 
of ILS2,520,000 (equivalent to circa 
£540,000) which will not be increased 
during FY19. Our former CEO, Itai 
Frieberger, will remain on his FY18 base 
salary (ILS 3,275,000) for the duration of 
his notice period. The CFO will receive a 
salary increase of 2% for FY19 compared 
to an average workforce increase of just 
over 4%. 

Annual bonus maximum opportunity for 
FY19 will be the same as FY18 being 150% 
of salary for the CEO, CFO and our former 
CEO, Itai Frieberger. 

Our new CEO will receive the same level 
of LTIP award as our former CEO, of 
200% of salary, and the CFO’s LTIP award 
will be 150% of salary, in line with the 
award he received in FY18. No LTIP award 
will be granted to former CEO  
Itai Frieberger for FY19. 

The annual bonus performance condition 
will continue to be based on like-for-like 
adjusted EBITDA, with target payment 
of 50% of maximum for achieving a 
stretching budget figure, increasing 
to full pay-out for a stretching target 
above budget. The target range is 
lower than the FY18 EBITDA figure, 
recognising the currently extremely 
challenging regulatory environment 
and the general industry outlook for the 
year ahead. The targets are, however, as 
stretching as those set last year and will 

be disclosed with performance against 
them retrospectively in next year’s annual 
report on remuneration. 

We believe that a focus on EBITDA, 
the most important KPI based on the 
profitability of the Company, is the most 
straightforward approach to ensure 
a robust link between reward and 
performance. 

The Committee has considered carefully 
the performance metrics for the 2019 LTIP 
awards given the increasingly difficult 
regulatory environment in which 888 
operates and recognising the difficulty 
to set accurate long-term financial 
performance conditions for the next 
3-year LTIP performance period. The 
Committee has therefore determined 
that the 2019 LTIP award will be based 
on a performance condition comparing 
888’s relative TSR to that of its gaming 
industry peers, all of whose performance 
is likely to be affected by similar external 
industry-related factors. The Committee 
believes this provides a strong alignment 
of interest between executives and 
shareholders. Previously, awards have 
been based 50% on adjusted EPS and 
50% on relative TSR. In addition to 
achieving the TSR condition, there will 
be an additional requirement that the 
Committee is satisfied that the Company’s 
TSR is reflective of underlying financial 
performance.

The Committee has also reviewed the TSR 
peer group, as recent corporate activity 
has reduced the size of the existing group, 
and concluded the current peer group of 
five companies, being GVC Holdings plc, 
Sportech plc, Playtech plc, Paddy Power 
Betfair plc and William Hill plc, should be 
expanded. Therefore, the following five 
companies will be added to the current 
peer group: Betsson AB, International 
Game Technology plc, JPJ Group plc, 
Kindred Group plc and OPAP SA. The TSR 
vesting schedule will continue to be 25% 
of the award vesting if 888’s TSR is equal 
to the median TSR of the peer group 
increasing to 100% vesting if 888’s TSR is 
33% (i.e. 10% CAGR over the three-year 
performance period) or more above the 
TSR of the median company in the peer 
group. 

Pay outcomes for 2018
The Annual Report on Remuneration sets 
out in detail the performance outcomes 
and total remuneration paid in respect  
of FY18.

The Committee noted the solid 
performance of the Company and the 
management team over the year, which 
continued to drive growth in regulated 
markets, enhance compliance and 
develop product innovations.

The annual bonus was focused on the 
achievement of stretching like-for-like 
adjusted EBITDA growth targets. Like-for-
like adjusted EBITDA1 growth in 2018 was 
6.3% resulting in bonuses to the Directors 
of 43.8% of salary. As the pay-out is less 
than 100% of base salary, none of the 
bonus will be deferred into shares this 
year. For full details of Executive Directors’ 
bonuses and the associated performance 
delivered see page 69.

In relation to long-term incentives, the 
LTIP awards granted in 2016 will vest 
based on EPS growth targets for 50%  
of the award and for the other 50% based 
on relative TSR measured over three 
financial years to 31 December 2018. 
Adjusted EPS growth over this period  
was 9.5% p.a. compounded, against a 
target range of 5% p.a. compounded to 
20% p.a. compounded. The Company’s 
TSR was +11%, putting it above the target 
for maximum vesting. This results in 73.8% 
of the 2016 award vesting in 2019. 

Overall, in light of the annual and 
long-term performance delivered, the 
Committee is satisfied that there has been 
a robust link between performance and 
reward and that no discretion needed to 
be exercised.

Considerations for FY19
The Terms of Reference of the Committee 
have been updated to include the 
broader remit of the Committee as set 
out in the new UK Corporate Governance 
Code. Not only does this mean that 
the Committee must review and set 
the remuneration for the tier of senior 
management immediately below the 
Executive Directors, but also that it must 
review the wider group workforce policies 
and practices and take these into account 
when setting Executive Director pay. 
The Committee has already agreed a 
timetable and agenda of actions for 2019 
to ensure it is fully compliant with the UK 
Corporate Governance Code with regards 
to this and can report its activities in the 
2019 Annual Report. The Committee is 
also considering how it can best fulfil 
its obligations to engage with the wider 
workforce to explain the alignment of 
Executive Director pay to the wider 
organisation. 

The Committee is committed to 
maintaining an open and constructive 
dialogue with our shareholders on 
remuneration matters. I welcome any 
feedback you may have and look forward 
to your support for our remuneration-
based resolutions at our 2019 AGM.

Zvika Zivlin
Chairman of the Remuneration Committee 
12 March 2019

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Directors’ Remuneration Report

Review of the Policy 
During the year, the Committee carried out a detailed review of the Directors’ Remuneration Policy, taking into consideration alignment of  
the policy to the Group’s strategy and long-term sustainable business success, corporate governance developments and UK best practice.  
As a result of this review, the Committee is proposing the following changes to the Policy which will be brought to shareholders for approval  
at the Annual General Meeting on 21 May 2019:

•  A two-year post-vesting holding period will be introduced for LTIP awards granted in or after 2019

•  The Committee will have discretion to adjust annual bonus payments and LTIP vesting levels in line with the Corporate Governance Code where 

the formulaic outcome does not reflect underlying corporate performance, investor experience or employee reward outcome

•  The circumstances in which malus and clawback may be operated for both the annual bonus and LTIP will be broadened to incorporate 

corporate failure, a failure of risk management and reputational damage

•  The Committee is not at this time introducing a post-employment shareholding requirement in respect of beneficially owned shares not  

subject to holding periods but will keep market practice in this area under review. It is, however, ensuring that annual bonus deferred share 
awards and LTIP post-vesting holding periods continue post-employment to ensure that there continues to be alignment to shareholder  
interests and longer-term corporate performance post-employment

•  Dividend equivalent payments on vested awards granted under the new Policy will be payable in shares and only in exceptional circumstances  

in cash. Previously they could be payable in cash or shares.

Remuneration policy table
As a company incorporated in Gibraltar, 888 Holdings plc is not bound by UK law or regulation in the area of Directors’ remuneration to the  
same extent that it applies to UK incorporated companies. However, by virtue of 888’s Premium Listing on the London Stock Exchange and 
reflecting the Committee’s approach to good governance, we have adopted in full the disclosure and shareholder voting requirements of a UK 
incorporated company. 

At this year’s Annual General Meeting we will seek triennial shareholder approval for our Directors’ Remuneration Policy and shareholders will be 
provided with a binding resolution to approve the Policy.

The table below sets out the new remuneration policy which will be subject to a binding shareholder vote at the 2019 Annual General Meeting.  
If approved, the policy will apply for a maximum of three years from the 2019 Annual General Meeting.

60

888 Holdings plc Annual Report & Accounts 2018Remuneration policy table

Base salary

Purpose and  
Link to Strategy

To recruit, motivate and retain high-calibre Executive Directors by offering salaries at market competitive 
levels. 

Reflects individual experience and role.

Operation 

Reviewed annually with any changes normally effective from 1 January. Positioning and annual increases 
are influenced by:

•  our sector, where the market for executive talent is intense; 

•  the experience and performance of the individual;

•  changes in responsibility or position;

•  changes in broader workforce salary; and

•  the performance of 888 as a whole.

Benchmarking is carried out on a total remuneration basis and takes into account pay levels for 
comparable roles at a range of organisations of similar size and sector – including pay practices in other UK 
listed companies and in the international gaming industry.

Any increase to Directors’ salaries will generally be no higher than the average increase for other 
employees. However, a higher increase may be proposed in the event of a role change or promotion,  
or in other exceptional circumstances.

Market competitive structure to support recruitment and retention. 

Medical cover aims to ensure minimal business interruption as a result of illness.

Executive Directors may receive various benefits in kind as part of their employment terms. These may 
include an accommodation allowance (where 888 has required the executive to relocate), use of a 
company car (or car allowance), health insurance (or a contribution towards a health insurance scheme), 
“study fund” (a common savings benefit in Israel), disability and life assurance, relocation expenses, 
Directors' indemnities and Directors' and officers' insurances to the extent permitted by law and other  
ad hoc benefits at the discretion of the Committee.

Opportunity

Benefits

Purpose and  
Link to Strategy

Operation 

Opportunity

The value of benefits is based on the cost to 888 and there is no pre-determined maximum limit.

The range and value of the benefits offered is reviewed periodically.

Pension

Purpose and  
Link to Strategy

Operation 

Opportunity

Contribution towards the funding of post-retirement life.

888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu  
of pension.

Up to 15% of base salary. For new appointments the Committee will align pension to the workforce average 
taking into account market practice and legal requirements in the country of the executive and the wider 
workforce pension. 

61

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Directors’ Remuneration Report Continued

Remuneration policy table continued

Annual bonus

Purpose and  
Link to Strategy

Operation 

Rewards the achievement of annual financial and non-financial strategic targets.

Bonus targets (percentage of salary) are based on objective and disclosable calculations where possible.

The precise weightings between metrics may differ each year, although there will be always be a greater 
focus on financial as opposed to non-financial performance.

Any bonus payment in excess of 100% of salary is deferred into shares which vest in equal tranches after 
one, two and three years. The deferral period continues on cessation of employment. 

The Committee may adjust the formula-driven outturn of the annual bonus calculation in the event that 
the Committee considers that it does not reflect underlying performance, overall shareholder experience 
or employee reward outcome. Any such use of discretion would be detailed in the Chairman’s annual 
statement and Annual Report on Remuneration. 

A dividend equivalent provision operates enabling dividends to be accrued (in shares) on unvested 
deferred bonus shares or options and only in truly exceptional circumstances cash.

The bonus is subject to recovery and withholding provisions which may be applied if the financial 
statements of 888 were materially misstated, an error occurred in assessing the performance conditions  
of a bonus, if the Executive ceased to be a Director or employee due to gross misconduct, or in an event  
of corporate failure, failure of risk management or reputational damage.

Opportunity

The maximum opportunity is 150% of base salary.

The level of pay-out for the achievement of target performance, as set by the Committee is 50% of the 
maximum amount. The threshold level of payment may be up to 25% of the maximum.

Performance Metrics

Financial performance
The financial component is based on 888's key financial measures of performance. 

A sliding scale of targets applies for financial performance targets which are measured annually.

The degree of stretch in targets may vary each year depending on the business aims and the broader 
economic or industry environment at the start of the relevant year. 

Non-financial performance
Non-financial performance conditions will be based on KPIs in line with the business plan which the 
Committee considers will enhance future financial performance, the long-term sustainability of the business 
and shareholder value.

62

888 Holdings plc Annual Report & Accounts 2018Remuneration policy table continued

Long-Term Incentives (LTIP)

Purpose and  
Link to Strategy

Rewards Executive Directors for achieving superior returns and sustainable growth for shareholders over a 
longer-term timeframe.

Enables Executive Directors to build a meaningful shareholding over time and align goals with 
shareholders.

Operation 

LTIP awards are made annually in the form of nil cost options or conditional awards with vesting dependent 
on the achievement of performance conditions over at least three financial years, commencing with the 
year of grant.

A post-vesting holding period applies to awards granted in or after 2019, which requires vested shares (or 
shares acquired on the exercise of vested options) to be retained for two years post-vesting (except for 
any earlier sale of shares to meet any tax liabilities triggered on vesting). This holding period continues on 
cessation of employment. 

The Committee may adjust the formula-driven outturn of an LTIP award in the event that the Committee 
considers that it does not reflect underlying performance, overall shareholder experience or employee 
reward outcome. Any such use of discretion would be detailed in the Chairman’s annual statement and 
Annual Report on Remuneration. 

Awards are subject to recovery and withholding provisions which may be applied if there is a material 
misstatement in 888’s financial statements, an error in the calculation of any performance conditions, if the 
Executive Director ceases to be a Director or employee due to gross misconduct or in an event of a failure 
of risk management, corporate failure or reputational damage.

A dividend equivalent provision operates enabling dividends to be accrued (in shares) on LTIP awards to 
the extent they vest and only in truly exceptional circumstances cash.

Opportunity

Award levels are determined primarily by seniority. A maximum individual grant limit of 200% of salary 
applies, based on the face value of shares at the date of grant. 

Performance Metrics

Awards vest at the end of a three-year performance period based on performance measures reflecting the 
outputs of the long-term strategy of the business at the time of grant. 

Awards will vest based on a range of challenging financial, total shareholder return (TSR), or strategic 
measures. Strategic measures, if used, will represent a minority of the award.

The Committee will review the weightings between measures and the target ranges prior to each LTIP 
grant to ensure that the overall balance and level of stretch remains appropriate.

A sliding scale of targets applies for financial or TSR metrics with no more than 25% of the award vesting 
at threshold performance.

Share Ownership Guidelines

Executive Directors are expected to build and maintain an interest equivalent in value to no less than two times salary. Beneficially owned 
shares, fully vested unexercised nil-cost options (valued on a net of tax basis) and unvested awards subject to a service requirement for vesting 
only (valued on a net of tax basis) will be included when determining the extent to which the guideline holding is achieved. Until such time as 
the guideline threshold is achieved. Executive Directors are required to retain 50% of the net of tax value of awards that vest under the LTIP or 
deferred annual bonus.

63

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Directors’ Remuneration Report Continued

Remuneration policy table continued

Chairman and Non-Executive Directors’ (NEDs) fees

Purpose and  
Link to Strategy

Operation 

To recruit, motivate and retain a Chairman and Non-Executive Directors of a high calibre by offering  
a market competitive fee level and which takes account of the specific circumstances of 888.

The Chairman and the Executive Directors determine the fees paid to the Non-Executive Directors. The 
Chairman’s fees are determined by the Remuneration Committee with reference to prevailing fee rates 
amongst other gaming companies. Fees paid to the Non-Executive Directors are set by reference to an 
assessment of the time commitment and responsibility associated with each role, and prevailing fee rates 
amongst other gaming companies. Levels take account of additional demands placed upon individual Non-
Executive Directors by virtue of their holding particular offices, such as Committee Chairman and/or Senior 
Independent Director, and travel time to Board meetings (which are held outside the UK). Additional fees 
may be paid as appropriate to reflect increased time commitments of the role. 

The Chairman and the Non-Executive Directors are not eligible to participate in any bonus plan, pension 
plan, share plan, or long-term incentive plan of 888. The Chairman and Non-Executive Directors are entitled 
to be reimbursed for any reasonable travel and accommodation and other expenses incurred in the 
performance of their duties (including any tax incurred thereon) including any expense deemed a taxable 
benefit in kind and the tax payable thereon.

Opportunity

No maximum.

Discretions retained by the Committee in operating its incentive plans
The Committee will operate the annual bonus plan, deferred annual bonus plan and LTIP according to their respective rules. The Committee retains 
discretion in a number of regards to the operation and administration of these plans. These include, but are not limited to, the following: 

•  the determination of vesting and the extent to which performance targets have been met;

•  the determination of the treatments of leavers;

•  determination of the extent of vesting in the event of a change of control; and

•  adjustments required in certain circumstances (e.g. rights issues, corporate restructuring events and special dividends).

Approach to setting remuneration for a new recruit
The remuneration package for a new Executive Director would take into account the skills and experience of the individual, the market rate for 
a candidate of that experience and the importance of securing the relevant individual. Salary would be provided at such a level as is required to 
attract the most appropriate candidate while paying no more than is necessary. The annual bonus and LTIP award would be in line with the Policy. 
In addition, the Committee may offer additional cash and/or share based elements to replace benefits, deferred or incentive pay forfeited by an 
executive leaving a previous employer. It would ensure that these awards would be consistent with awards forfeited in terms of delivery mechanism 
(cash or shares), vesting periods, expected value and performance conditions. For an internal Executive Director appointment, any variable pay 
element awarded in respect of the prior role may be allowed to pay out according to its terms or adjusted as relevant to take into account the 
appointment. In addition, any other ongoing remuneration obligations existing prior to appointment may continue. The Committee may agree that 
888 will meet relocation expenses as appropriate.

64

888 Holdings plc Annual Report & Accounts 2018Service contracts and loss of office payment policy for Executive Directors
Executive Directors have service contracts with up to 12-month notice periods. In the event of termination, the Executive Directors’ contracts 
provide for compensation up to a maximum of base salary plus the value of any benefits (including pension), and in the case of the Chief Financial 
Officer, annual bonus for the unexpired portion of the notice period. This is a legacy contractual obligation and will not be provided in the contracts 
of any new appointments. 888 seeks to apply the principle of mitigation in the payment of compensation on the termination of the service contract 
of any Executive Director. There are no special provisions in the service contracts for payments to Executive Directors on a change of control of 
888. In the event of an exit of an Executive Director, the overriding principle will be to honour contractual remuneration entitlements and determine 
on an equitable basis the appropriate treatment of deferred and performance linked elements of the package, taking account of the circumstances. 
Failure will not be rewarded. If an Executive Director resigns or is summarily dismissed, salary, pension and benefits will cease on the last day of 
employment and there will be no further payments. There are no other obligations to pay remuneration, or which could impact remuneration, 
contained in any service contract other than the terms of the Executive Directors’ service agreements described herein. Directors’ service 
agreements are available for inspection at 888’s registered office and at each annual general meeting.

Remuneration for leavers
Fixed pay

Salary, pension and benefits will be paid up to the length of the agreed notice period or agreed period of gardening leave. 

Variable pay

Where a Director leaves for certain specified reasons such as retirement, as a result of injury, illness or disability or otherwise with the agreement  
of the Committee (sometimes referred to as “good leaver” reasons) the following will apply: 

Annual bonus and annual bonus deferred shares
Subject to performance, a bonus may be payable at the discretion of the Committee pro-rata for the portion of the financial year worked.  
Unvested deferred bonus shares will ordinarily vest in full at the end of the normal vesting period. The Committee has discretion to permit in 
exceptional circumstances such unvested awards to vest early rather than continue on the normal vesting timetable, taking into account the 
Company’s policy for bonuses from FY19 for Executive Directors to retain an interest in shares in the Company for two years post-employment. 

LTIPs
Unvested awards under the 888 Long-Term Incentive Plan 2015 would normally vest on the normal vesting date unless the Committee determines 
that such awards shall instead exceptionally vest at the time of cessation, taking into account the Company’s policy for awards granted from FY19 
for Executive Directors to retain an interest in shares in the Company for two years post-employment. Unvested awards will only vest to the extent 
that the performance conditions have been satisfied (over the full or curtailed period as relevant). A pro-rata reduction in the size of awards would 
normally apply, based upon the period of time after the grant date and ending on the date of cessation of employment relative to the normal 
vesting period. 

Where a Director leaves for any other reason, all annual bonus, annual bonus deferred shares and LTIP awards will lapse immediately on cessation. 

Depending upon circumstances, the Committee may consider other payments to settle statutory entitlements, legal claims or potential legal claims, 
in respect of an unfair dismissal award, outplacement support and assistance with legal fees, including the statutory obligation in Israel  
to make a severance payment on cessation for any reason equal to one month’s gross salary for every year of service.

Terms of appointment for Non-Executive Directors 
The Non-Executive Directors serve subject to letters of appointment and are appointed subject to re-election at each annual general meeting.  
The Non-Executive Directors are typically expected to serve for three years, although the Board may invite a Non-Executive Director to serve  
for an additional period. Their letters of appointment are available for inspection at 888’s registered office and at each annual general meeting. 

65

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Directors’ Remuneration Report Continued

Directors’ service contracts
The unexpired term of the Directors’ service contracts or appointment letters are as follows:

Name

Brian Mattingley

Position

Chairman 

Itai Pazner 

Chief Executive Officer

Aviad Kobrine

Chief Financial Officer

Unexpired Term of Service Contract

Terminable at 6 months’ prior written notice. No remuneration 
is payable in respect of any unexpired portion of the term of the 
Chairman’s appointment, including if the Chairman is asked to 
step down from the Board.

Indefinite subject to termination provisions set out in his 
Agreement. Loss of office provisions are detailed above.

Indefinite subject to termination provisions set out in his 
Agreement. Loss of office provisions are detailed above.

Itai Frieberger

Ron McMillan

Senior Independent Director

Executive Director

12-month notice period expires on 23 January 2020

Zvika Zivlin

Non-Executive Director

Anne de Kerckhove

Non-Executive Director

Until 15 May 2020. No remuneration is payable in respect of any 
unexpired portion of the term of the Director’s appointment, 
including if the Director is asked to step down from the Board.

Until 8 May 2020. No remuneration is payable in respect of any 
unexpired portion of the term of the Director’s appointment, 
including if the Director is asked to step down from the Board.

Until 27 November 2020. No remuneration is payable in 
respect of any unexpired portion of the term of the Director’s 
appointment, including if the Director is asked to step down 
from the Board.

All service contracts and letters of appointment are available for inspection at the Company’s registered office and at the annual general meeting. 

How the views of shareholders are taken into account when determining Directors’ pay
888 engages with significant investors regarding remuneration issues and in respect of any proposed changes to the Directors’ Remuneration 
Policy and significant changes to operation of that policy and intends to continue doing so. Views of shareholders and their representative bodies 
expressed at the annual general meeting and feedback received at other times will be considered by the Committee.

How the views of employees are taken into account when determining Directors’ pay
888 does not currently formally consult employees on remuneration but has a timetable and agenda of actions for 2019 to ensure it is compliant 
with the new requirements of the UK Corporate Governance Code including consideration of workforce policies and practices and how it can best 
fulfil its obligations to engage with the wider workforce to explain the alignment of Executive Director pay to the wider organisation. 

In determining the remuneration policy for Executive Directors, the Committee takes account of the policy for employees across the workforce. 
In particular, when setting base salaries for executives, the Committee takes into account the salary increases being offered to the workforce as 
a whole. The overall structure of the remuneration policy for Executive Directors is broadly consistent with that for other senior employees, but 
reflects the additional risks and responsibilities borne by the Executive Directors. Executive remuneration and remuneration of senior employees 
is weighted towards performance-related pay. 888’s Senior Vice Presidents all participate in the same annual bonus and long-term incentive 
arrangements as the Executive Directors (at varying levels of quantum) and 888’s Business Leadership Forum also participate in a long-term  
equity plan.

66

888 Holdings plc Annual Report & Accounts 2018Maximum

27%

31%

42%

$3,905k

Target

42%

25%

33%

$2,052k

Total: $3,231k

Minimum

100%

$872k

$'000

 $-

 $1,000

 $2,000

 $3,000

 $4,000

Maximum

27%

31%

42%

$3,905k

Target

42%

25%

33%

$2,052k

Total: $3,231k

Fixed

Short-term Incentive

Long-term Incentive

LTIP value with 50% share price growth

Minimum

100%

$872k

$'000

 $-

 $1,000

 $2,000

 $3,000

 $4,000

Fixed

Short-term Incentive

Long-term Incentive

LTIP value with 50% share price growth

Illustration of application of current remuneration policy
The following charts illustrate the operation of the Directors’ Remuneration Policy for the current Executive Directors (CEO and CFO) and former 
CEO Itai Frieberger, under three different performance scenarios: ‘Fixed pay’, ‘Target’, and ‘Maximum’. 

The Maximum scenario includes an additional element to represent 50% share price growth from the date of grant to vesting.
Maximum

30%

35%

$2,943k

35%

CEO – Itai Pazner 

Total: $2,503k

Target

46%

27%

27%

$1,623k

CFO – Aviad Kobrine

Maximum

Minimum

27%
100%

$742k

31%

42%

$3,905k

Maximum

30%

35%

35%

$2,943k

Total: $3,231k

Total: $2,503k

Target
$'000

 $-

42%

25%

33%

$2,052k

 $1,000

 $2,000

 $3,000

 $4,000

Target

46%

27%

27%

$1,623k

Fixed

Minimum

100%
Long-term Incentive

$872k

Short-term Incentive

LTIP value with 50% share price growth

Minimum

100%

$742k

$'000

 $-

 $1,000

 $2,000

 $3,000

 $4,000

$'000

 $-

 $1,000

 $2,000

 $3,000

 $4,000

Fixed

Short-term Incentive

Fixed

Short-term Incentive

Long-term Incentive

LTIP value with 50% share price growth

Long-term Incentive

LTIP value with 50% share price growth

Executive Director – Itai Frieberger

Maximum

47%

53%

$2,485k

Target

64%

36%

$1,828k

Maximum

30%

35%

Minimum

100%

35%
$1,171k

$2,943k

Total: $2,503k

Target
$'000

 $-

46%

27%

27%
 $1,000

$1,623k

 $2,000

 $3,000

Fixed

Minimum

100%
$742k
Long-term Incentive

Short-term Incentive

Assumptions:

•  Fixed: Shows fixed remuneration only, base salary as at 1 January, 
taxable benefits (as disclosed for the previous financial year)  
and pension.

•  Target: Shows fixed remuneration plus 50% of the maximum annual 

bonus opportunity and 50% of the LTIP award. 

53%

47%

Maximum
•   Maximum: Shows fixed remuneration and maximum annual bonus 
(150% of salary for the CEO, CFO and former CEO Itai Frieberger) 
and LTIP (200% of salary for the CEO and 150% of salary for the 
36%
Target
CFO, no LTIP for former CEO Itai Frieberger). The Maximum scenario 
includes an additional element to represent 50% share price growth 
from the date of grant of the LTIP to vesting (where applicable).
$1,171k

$2,485k

$1,828k

100%

64%

Minimum

$'000

 $-

 $1,000

 $2,000

 $3,000

 $4,000

$'000

 $-

 $1,000

 $2,000

 $3,000

Annual report on remuneration 

Short-term Incentive

Fixed

Fixed

Short-term Incentive

Long-term Incentive

This Annual Report on Remuneration together with the Chairman’s Annual Statement, as detailed on pages 06 to 07 will be subject to an advisory 
vote at the 2019 AGM. The information on page 69 with respect to Directors’ Emoluments and onwards through page 76 has been audited. 

Long-term Incentive

LTIP value with 50% share price growth

Maximum

47%

53%

$2,485k

Target

64%

36%

$1,828k

Minimum

100%

$1,171k

$'000

 $-

 $1,000

 $2,000

 $3,000

Fixed

Short-term Incentive

Long-term Incentive

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Directors’ Remuneration Report Continued

Operation of Remuneration Policy for 2019
Set out below is the proposed application of the Remuneration Policy for 2019. 

Base salaries
Salaries for 2019 are set out below:

•  CEO – Itai Pazner: Salary on appointment as Chief Executive Officer of ILS 2,520,000.

•  Itai Frieberger: ILS 3,275,000. Salary remains unchanged from 2018 while Mr Frieberger remains as a Director during his notice period.

•  CFO – Aviad Kobrine: £460,000. Salary increased by 2% compared to an average workforce increase of 4% (2018: £450,000). 

Annual bonus
The CEO, CFO and Mr Frieberger will have a maximum bonus opportunity of 150% of salary. The Annual bonus will continue to be determined 
by like-for-like adjusted EBITDA with target payment of 50% of maximum for achieving a stretching budget figure increasing to full pay-out 
for a stretching target above budget. For the first time this year, the target range will be lower than the prior year actual EBITDA, reflecting the 
extremely challenging regulatory environment in which 888 operates and the outlook for the year ahead. The Committee considers that the 
targets are as stretching as those set last year given the outlook and regulatory environment and that preserving profitability at this level would 
represent an excellent result for 2019. The Committee has determined that the target range is commercially sensitive, and therefore cannot 
disclose the targets in this report. However, targets and performance against them will be disclosed retrospectively in next year’s annual report 
on remuneration.

Any bonus above 100% of salary will be deferred into shares in 888 which will vest in equal tranches over one, two and three years. 

Long-term incentive plan
Award levels

The CEO will be granted an award under the 888 Long-Term Incentive Plan 2015 of 200% of salary, and the CFO 150% of salary.  
No LTIP award will be granted to Mr Frieberger. 

Performance conditions

The Committee has considered carefully the performance metrics for the 2019 LTIP awards, given the increasingly difficult regulatory environment 
in which 888 operates and recognising the difficulty of setting accurate long-term financial performance conditions for the next 3-year LTIP 
performance period. The Committee has, therefore, determined that all of the 2019 LTIP award will be based on a single performance condition 
measuring 888’s total shareholder return performance relative to its peers. The Committee believes this approach provides a strong alignment  
of interest between executives and shareholders. 

Detail and target ranges 

TSR targets for 2019 awards:

The Committee reviewed the relative TSR peer group to ensure it contains all relevant peers and is sufficiently large enough to provide a robust 
measure of performance and has arrived at a slightly revised group with the addition of five other sector peers. The revised group will be used 
for awards granted from 2019. The new peer group comprises the companies used in 2018, GVC Holdings plc, Sportech plc, Playtech plc, Paddy 
Power Betfair plc and William Hill plc, with the addition of Betsson AB, International Game Technology plc, JPJ Group plc, Kindred Group plc 
and OPAP SA.

25% of the award will vest if 888’s TSR is equal to the TSR of the median company in the comparator group (“Threshold”), and 100% will vest 
if 888's TSR is 33% (i.e. 10% per annum compound) or more above the TSR of the median company in the comparator group (“Maximum”). 
The Committee has reviewed whether the 10% out-performance requirement remains appropriate and is comfortable that, with the additional 
companies in the group, the 10% stretch target is sufficiently stretching, being equivalent to upper quartile performance or above. Vesting will be 
on a proportionate basis for performance between Threshold and Maximum. In addition to achieving the TSR condition, there will be an additional 
requirement that the Committee is satisfied that the Company’s TSR is reflective of underlying financial performance.

The 2019 awards will be subject to a two-year post vesting holding period. 

68

888 Holdings plc Annual Report & Accounts 2018Pension and benefits
888 offers a defined contribution pension scheme (via outsourced pension providers) or cash payment in lieu of pension. In accordance with 
standard practice in Israel, Itai Pazner receives personal pension scheme contributions in an amount of 14.87% of base salary, including a 
contribution for loss of working capacity. Aviad Kobrine receives an annual cash payment in lieu of pension in the amount of 15% of base salary.

Benefits will continue as for 2018 with Itai Pazner receiving similar benefits to former CEO Itai Frieberger, with an approximate value of $100,000. 

Itai Frieberger will continue to receive his pension in an amount of 14.87% of base salary, including a contribution for loss of working capacity and 
benefits during his notice period. 

Chairman and Non-Executive Directors fees

The Non-Executive Director fees were reviewed during the year, taking into account the increased workload and responsibilities for the Directors as 
a result of increased regulation. As a result the Non-Executive Directors fees are increased with effect from 1 January 2019 as follows, which include 
the introduction of a Board Committee membership fee:

•  Chairman’s fee: £320,000 (2018: £305,000);

•  Non-Executive Director fee: £90,000 (2018: £90,000); 

•  Senior Independent Director fee: £20,000 (2018: £20,000);

•  Chairman of a Board committee (inclusive of membership fee): £15,000 (2018: £10,000); and

•  Membership of Audit or Remuneration committee: £5,000 (2018: £0).

Remuneration paid to Executive Directors for service in 2018

The following table presents the Executive Directors’ emoluments in respect of the year ended 31 December 2018 (all amounts are in US$ 000).

Executive Directors

Itai Frieberger, CEO

Aviad Kobrine, CFO

Salary2
US$ 000

Taxable
benefits3
US$ 000

Annual 
bonus4
US$ 000

Long-Term
Incentives5
US$ 000

Pension6
US$ 000

Total
US$ 000

2018
2017

2018
2017

912
885

601
563

170
197

55
51

387
1,371

251
885

913
8,186

532
736

136
132

90
84

2,518
10,771

1,529
2,319

1  Directors’ remuneration is converted from Sterling and New Israeli Shekels into US$ at the average rate of exchange for the relevant month it was paid save for the annual cash bonus 

which is converted into US$ at the year-end exchange rate.

2  Salaries for 2018 were ILS 3,275,000 for Itai Frieberger and £450,000 for Aviad Kobrine. 
3  Benefits for Aviad Kobrine include car allowance and health, disability and life insurance; and for Itai Frieberger include convalescence and health insurance for Itai Frieberger and 
his family, contribution to “study fund” up to the Israeli tax-free ceiling with the excess up to 7.5% of Itai Frieberger’s salary paid in cash, car allowance as well as gross-up of car 
allowance, and meal allowance.

4  A breakdown of the 2018 annual bonus targets and the extent of their achievement is set out overleaf. In 2018, a bonus of 43.8% of salary was awarded to both Itai Frieberger (ILS 

1,434,452) and Aviad Kobrine (GBP 197,100) paid in cash with no deferral. 

5  In previous years LTIP awards have been reported in the year of vesting. While, as a Gibraltar incorporated company, 888 is not obliged to comply with UK reporting regulations, 

commencing with this year’s Annual Report on Remuneration LTIPs will be reported where the performance period ends in the year of report, in order to provide fully comparable 
disclosure with other companies reporting under UK regulation.  
LTIPs for the single total figure in 2017 is the value at vesting (at a share price of $2.95) of the 2015 LTIP awards that vested in 2018 and where the performance period ended on 31 
December 2017 as disclosed in more detail in the 2017 Remuneration Report.  
LTIPs for the single total figure in 2018 is the value of the 2016 LTIP awards that will vest in 2019 and where the performance period ended on 31 December 2018 and as disclosed 
in more detailed below. The value is based on the average share price for the last three months of FY18 of $2.28 (based on the exchange rate of 1.29) as the share price of the 
date of vesting is unknown. The value will be restated in the 2019 Annual Report on Remuneration using the actual share price on vesting. A restricted share award over 1,250,000 
shares awarded on 28 August 2015 vested in Itai Frieberger on 28 August 2018 the value of which ($ 3,133,900 at grant) should have been reported in the 2015 Annual Report on 
Remuneration being the reporting year of the date of grant. 

6  888 offers a defined contribution pension scheme (via outsourced pension providers) or cash in lieu of pension. In accordance with standard practice in Israel, Itai Frieberger is 

granted personal pension scheme contributions in an amount of 14.87% of base salary, including a contribution for loss of working capacity. Aviad Kobrine receives a cash payment  
in lieu of pension in the amount of 15% of base salary.

69

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Directors’ Remuneration Report Continued

Non-Executive Directors’ and Chairman’s fees 

Current Non-Executive Directors

Ron McMillan

Amos Pickel

Zvika Zivlin

Anne De Kerckhove

Brian Mattingley (Executive Chairman)

Fee
US$ 000

Other
US$ 000

Total
US$ 000

2018
2017

2018
2017

2018
2017

2018
2017

2018
2017

160
148

0
38

134
81

120
14

407
374

  —
—

—
—

—
—

—
—

24
23

160
148

0
38

134
81

120
14

431
397

1  "Other" for Brian Mattingley reflects reimbursement of expenses connected with his role.
2  Zvika Zivlin was appointed as a Non-Executive Director on 9 May 2017.
3  Anne de Kerckhove was appointed as a Non-Executive Director on 28 November 2017.

Annual bonus payments in respect of 2018 performance
The annual bonus opportunity was 150% of base salary and the bonus was determined by reference to challenging like-for-like adjusted EBITDA 
performance conditions. Annual bonus in excess of 100% of salary is deferred into shares in one-third tranches for one, two and three years. 

EBITDA performance
The extent to which the EBITDA performance conditions in respect of 2018 performance were achieved is as follows: 

Performance Measures

Like-for-like adjusted EBITDA  
growth per annum

Itai Frieberger

Aviad Kobrine

Threshold
(25% pay-out)

Target
(50% pay-out)

Max
(100% pay-out)

Actual 
performance 
% of maximum

Bonus awarded 
US$ 000

5%

12.5%

20%

29.2%

387

251

To enable a like-for-like comparison with the prior year and to be comparable with the basis on which the growth targets were original set, the 
Committee has determined a range of criteria, which have been applied consistently for several years. On this basis EBITDA growth is adjusted  
to take into account of:

•  the Group's withdrawal from any markets during the year, to provide an assessment of the underlying performance of the core business; 

•  changes to gaming taxes arising in the year that were not included at the start of the year when the targets were set; and

•  movements in foreign exchange rates from budgeted rates (like-for-like adjusted EBITDA growth is calculated on constant currency basis).

70

888 Holdings plc Annual Report & Accounts 2018EBITDA performance continued
The Committee agreed the following adjustments to the FY18 reported adjusted EBITDA for bonus purposes.

Reported Adjusted EBITDA

Constant currency adjustment

Partial exit in 2017 and no operations in 2018 in certain markets

Indirect tax adjustments (net)

Like-for-like Adjusted EBITDA

2018
Reported
(US$ million)

107.1

Adjustments
(US$ million)

Adjusted  
EBITDA
(US$ million)

(2.3)

3.6

(1.3)

104.7

108.3

107.0

107.0

YoY%

6.4%

6.3%

Taking into account the underlying financial and operational performance of the business during the year, including the significant resources 
devoted again this year by the senior management team in assessing and delivering improvements to 888’s responsible gaming tools, processes 
and technology, the Committee considered that the overall bonus out-turn was reflective of the solid performance of the Company and the 
management team over the year and that the pay-out levels were appropriate and that therefore no discretion was required to adjust the  
formulaic outcome.

There is no bonus deferral in shares as the bonus payable is less than 100% of salary. 

Long-term incentive awards with performance periods ending in the year  
ended 31 December 2018
Long-Term Incentive Plan

The 2016 LTIP awards have a performance period that ended on 31 December 2018 and the awards are due to vest in 2019. The tables below set 
out the achievement against the performance conditions attached to the award, resulting in aggregate vesting of 73.8%, and the actual number  
of awards vesting (with their estimated value).

TSR 
(relative to a comparator group of 5 gaming 
companies – Bwin.Party Digital Entertainment, 
Sportech, PLC, Ladbrokes PLC, Playtech Ltd and 
Paddy Power PLC)1

Like-for-like EPS Growth2

Performance level

Performance required

% vesting

Performance required

% vesting

Below threshold
Threshold
Stretch or above
Actual achieved

Below median
Median = -38%
33% above median = -25.22% 
11%

0%
25%
100%
100%

Below 15.76%
15.76%
72.8% or above
31%

0%
25%
100%
48%

1  Relative to a comparator group of 5 gaming companies – GVC Holdings, Ladbrokes Coral Group plc, Playtech plc, Paddy Power Betfair plc and William Hill plc. On 28 March 2018, 
the acquisition of Ladbrokes plc by GVC Holdings plc was completed. As of such date, Ladbrokes plc was delisted and therefore peer group data reflects the share price of GVC 
Holdings plc from 29 March 2018. In addition, during 2016, Paddy Power plc acquired Betfair plc and changed its listing to Paddy Power Betfair plc. Playtech Ltd listed on 2 July 2012 
and is referred to as Playtech plc.

2  15.76% aggregate EPS growth is the equivalent of 5% EPS growth compounded annually. 72.8% aggregate EPS growth is the equivalent of 20% EPS growth compounded annually.
3  Like-for-like EPS growth is calculated as the growth in adjusted EPS between 2015 (the base year) and 2018 (the final year of the performance period). To ensure that the 

comparison is made on a like-for-like basis, adjustments have been made to exclude the impact of the Group's withdrawal from certain markets and new gaming duties and taxes 
introduced during the period. 

71

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Directors’ Remuneration Report Continued

Long-term incentive awards with performance periods ending in the year  
ended 31 December 2018 continued
Details of the level of vesting for each Director in respect of awards granted under the 2016 LTIP, based on the above, are shown in the table below:

Executive

Itai Frieberger

Aviad Kobrine

Number of
awards 
at grant

Number of
awards
to lapse

Number of 
awards 
to vest

289,799
252,927
221,277
94,761

75,927
66,267
57,975
24,827

213,872
186,660
163,302
69,934

Dividend
accrual
on vested
awards
value2
US$

0
0
0
0

Value of 
awards
excluding
Dividend
Accrual1
US$

487,416
425,401
372,168
159,380

1  The value of the vested shares is based on the share price of US$2.28 (based on the exchange rate of 1.29) being the average share price for the last three months of 2018.
2  Dividends accrue on awards at the date of a dividend payment to the date of vesting and upon exercise the value of the accrued dividends is paid to the employee on the number  

of vested awards.

Scheme interests awarded during the year
The table below sets out the grants under the 888 Holdings plc Long-Term Incentive Plan and the Deferred Share Bonus Plan in 2018. 

Executive

Itai Frieberger

Aviad Kobrine

Award type 

Grant date

Number of
awards 
granted

Face value
of awards
granted1

Face value 
of awards 
as % salary 

% vesting
at threshold
performance

LTIP
Deferred share bonus
LTIP
Deferred share bonus

21-Mar-18
20-Mar-18
21-Mar-18
20-Mar-18

485,9572  US$1,855,548 
117,9653 US$456,277 
US$933,156 
79,1093 US$305,986 

244,3882

200%
N/A
150%
N/A

25%
NA
25%
NA

1  Face value was calculated using share price on the date of grant, which was £2.7 (21 March 2018) and £2.762 (20 March 2018). The awards to Itai Frieberger were awards of  

Ordinary Shares, whilst the awards to Aviad Kobrine were Nil Cost Options.

2  These awards are due to vest subject to performance conditions being met at the end of the performance period ending 31 December 2020. 50% of an award is subject to an EPS 
performance condition requiring annual like-for-like adjusted EPS growth of between 5% and 20% p.a., and 50% is subject to a TSR performance condition versus a peer group 
comprised of GVC Holdings plc, Sportech plc, Playtech plc, Paddy Power Betfair plc and William Hill plc (25% of the TSR awards vest for median performance with full vesting 
achieved for out-performance the median plus 10% p.a.).

3  Granted on 20 March 2018 by way of deferral, of the part of the 2017 annual bonus in excess of 100% of salary, into shares in accordance with the Company’s Remuneration Policy 
and pursuant to the Company’s Deferred Bonus Share Plan, and vesting in equal tranches over one, two and three years. No further performance conditions apply to the vesting  
of the awards.

Loss of office payments and payments to past Directors
In 2018, no loss of office payments were made to Executive Directors, and no payments were made to past Executive Directors.

On 24 January 2019 it was announced that Itai Frieberger would step down with immediate effect from the role of CEO. Itai Frieberger will remain 
as an Executive Director during his 12 month notice period to ensure the smooth transition of Mr Pazner into his new role as CEO, as well as to 
continue responsibility for certain key strategic initiatives and developments within the business. Mr Frieberger’s remuneration for his notice period 
and the treatment of his incentive awards is set out below. Mr Frieberger has been treated as a good leaver by the Committee in respect of his 
unvested incentive awards: 

•  salary, benefits and pension to be paid for the duration of his notice period;

•  eligible to receive an annual bonus for 2019 (and for the part of 2020) for the duration of the notice period that Mr Frieberger will work, subject 

to the performance targets being met and paid at the normal time. Mr Frieberger’s role as an Executive Director in the business during his notice 
period and continued responsibility for certain key strategic initiatives is critical to the business and as such the Committee has agreed it is 
important that he remains eligible for an annual bonus during his notice period;

•  no LTIP grant for 2019;

•  payment of 15 months gross pay (currently ILS 4,093,750 ($1,134,443) on the date of cessation being a statutory entitlement under Israeli law to 

severance pay calculated on the basis of one month’s gross pay for every year of service and therefore for Mr Frieberger 15 months gross pay. All 
unvested deferred share bonus awards will vest on the date of cessation;

•  Mr Frieberger’s 2017 and 2018 LTIP awards will vest at the usual time, subject to performance and will be pro-rated to reflect the period  

of service as a proportion of the total vesting period. 

72

888 Holdings plc Annual Report & Accounts 2018 
Directors' shareholdings and share interests
The Executive Directors are required to build and maintain a shareholding in 888 worth two times their annual salary as set out in the  
Remuneration Policy.

Details of the Directors' interests in shares as at 31 December 2018 are shown in the table below. There were no changes in the Directors’ interests  
in shares between 31 December 2018 and the date of this Report.

Number of Ordinary Shares

At 31 December 2018

Director

Itai Frieberger
Aviad Kobrine
Brian Mattingley
Ron McMillan
Zvika Zivlin
Anne de Kerckhove

Legally 
owned5

5,210,149
—
142,857
—
—
—

Unvested
shares with
performance
conditions

Unvested
shares 
without
performance
conditions

Unvested
options with
performance
conditions1

Unvested
options 
without
performance
conditions1

1,544,017
—
—
—
—
—

0
—
—
—
—
—

—
800,536
—
—
—
—

205,241
132,960
—
—
—
—

Vested
unexercised
options1

43,638
3,284,379
—
—
—
—

Total

7,003,045
4,217,875
142,857
—
—
—

% 
achievement
against
shareholding
guideline2

1326%
676%
N/A
N/A
N/A
N/A

1  Nil Cost Options.
2  The Executive Directors are required to build and maintain a shareholding equivalent to 200% of base salary. Shares counting towards this guideline include legally owned shares  

and fully vested but unexercised nil-cost options and deferred bonus share awards (valued on a net of tax basis).

3  Share price at 31.12.2018 was £1.75.
4  FX ILS/GBP = 4.76.
5  Includes Closely Associated Persons in accordance with the EU Market Abuse Regulation.

No Director was materially interested during the year in any contract which was significant in relation to the business of 888. 

Performance graph 
The following graph shows 888’s performance, measured by TSR, compared with the performance of the FTSE 250 Index. The Directors consider 
that the FTSE 250 Index is the most appropriate comparator benchmark as it has been a member of this index for a significant period of the time 
covered by the chart.

Value of £100 Sterling in 888 1/1/2009 – 31/12/2018 vs FTSE 250

73

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Directors’ Remuneration Report Continued

Total remuneration history for CEO
The table below sets out the total single figure remuneration for the CEOs over the last ten years with the annual bonus paid as a percentage  
of the maximum and the percentage of long-term share awards where the performance period determining vesting ended in the year. 

Total remuneration ($000s)
Annual bonus (%)
LTI vesting (%)

2009

1,168
100%
68%

2010 

20111

20122

2013

958
100%
0%

3,783
100%
100%

1,060
100%
0%

1,275
100%
0%

2014

1,331
100%
0%

20153,4

20165

20176

5,415
100%
59%

1,855
100%
100%

10,771
100%
100%

2018

2,518
29.2%
73.8%

1  Gigi Levy was the CEO of 888 in the years 2009-2010. Mr Levy resigned as CEO of 888 as of 30 April 2011. 
2  Brian Mattingley was appointed as CEO on 27 March 2012.
3  Brian Mattingley’s total remuneration in 2015 included a phantom award granted to him on 27 March 2012 and which vested on 27 March 2015. 
4  Reflects Brian Mattingley tenure as CEO until 13 May 2015.
5  Itai Frieberger was appointed as Chief Executive Officer on 2 March 2016. 

The table above has been amended from last year to show the LTIP awards (and resulting total remuneration) in the year in which the performance 
period that determines vesting ends. 

Percentage change in CEO remuneration compared to the average for other employees
The following table sets out the percentage change in salary, taxable benefits and annual bonus from financial year 2017 to financial year 2018,  
for both the CEO and employees of the Group taken as a whole. Exchange rates were normalised for 2018 in order to neutralise foreign  
exchange effects.

Base salary
Benefits
Bonus

Year on year 
change CEO
(2018 vs. 2017)

Year on year 
change Employee
(2018 vs. 2017)

3%
-14%
-70%

3%
-4%
-9%

The salary figure includes base salary together with other payments made to the employees (e.g. sick pay, vacation pay), but excluding 
discretionary bonuses.

The benefits figure includes benefits granted to employees which are not part of salary (e.g. medical insurance, meals, further education funds).

Pension amount are not included in benefits.

The short-term incentives figure solely includes bonuses, which are based on an estimation by the company based on the bonus accrual,  
since bonuses are generally paid to Group employees in April in respect of the previous financial year.

Exchange rates were normalised for 2018 in order to neutralise foreign exchange effects.

74

888 Holdings plc Annual Report & Accounts 2018 
Relative importance of spend on pay
The following graph sets out the actual expenditure by 888 in financial years 2017 and 2018 on items that were the most significant outgoings  
for 888 in the last financial year, including on remuneration to Group employees. 

Relative importance of spend on pay 2017 vs. 2018

-5%

163

155

-7%

113

105

-58%

137

57

-20%

70

57

s
n
o

i
l
l
i

m
$
S
U

180

160

140

120

100

80

60

40

20

0

Selling and 
marketing expenses

Dividends

Tax**

2017

2018

*  Employee pay & benefits: 

Employee pay & benefit is according to note 5. 
Employee pay & benefits are included SBC (Equity and Cash settled).

**  Tax 

Tax includes US$22.4 million release of provision following receipt of tax assessments in respect of legacy VAT relating to the provision of gaming services in Germany prior  
to 2015 (2017: exceptional charges of US$45.3 million) and VAT accrual release of US$10.7 million (2017: nil).

The comparables chosen were the following:

•  the employee pay figure includes employee benefits in accordance with the financial statements (including both staff costs and share  

benefit charges);

•  sales and marketing expenses – This reflects the amount invested in development of the future revenue stream of 888 driven by  

customer acquisition;

•  dividends – This reflects amounts distributed to shareholders;

•  taxes and duties – This is a necessary cost of doing business in a regulated business environment.

Committee members, attendees and advice
The Remuneration Committee consists solely of Non-Executive Directors, currently Zvika Zivlin (Chair), Ron McMillan and Anne de Kerckhove. 
Details of attendances at Committee meetings are contained in the statement on Corporate Governance on page 53. The Chairman and Company 
Secretary attend meetings by invitation.

The Remuneration Committee’s remit is set out in its Terms of Reference which are available at  
https://corporate.888.com/investor-relations/corporate-governance/board-committees. 

The Committee’s remit has been amended to take into account the updated UK Corporate Governance Code.

75

888 Holdings plc Annual Report & Accounts 2018Governance 
Corporate.888.com

Directors’ Remuneration Report Continued

Remuneration Committee adviser
The Remuneration Committee was advised by New Bridge Street, a trading name of Aon Hewitt, being a subsidiary of Aon plc to 29 November 
2018. Korn Ferry was appointed on 30 November 2018 following a tender process. 

The primary role of the adviser to the Committee is to provide independent and objective advice and support to the Committee's Chair and 
members and Korn Ferry has discussions with the Committee Chair on a regular basis to discuss executive and wider group remuneration matters, 
reporting, regulation, investor views and process. Korn Ferry does not provide any other services to 888. The Committee undertakes due diligence 
periodically to ensure that its advisers remain independent and is satisfied that the advice that it received and receives from New Bridge Street and 
Korn Ferry is objective and independent. Korn Ferry and New Bridge Street are also signatories to the Remuneration Consultants Group Code of 
Conduct which sets out guidelines for managing conflicts of interest, and has confirmed to the Committee its compliance with the Remuneration 
Consultants Group Code. 

The total fees paid to New Bridge Street in respect of its services to the Committee for the year ending 31 December 2018 were £20,715  
(2016: £11,730). Fees are charged on a 'time spent' basis. No fees were paid to Korn Ferry during 2018. 

Engagement with shareholders
Details of votes cast for and against the resolution to approve last year’s Remuneration Report (other than that part containing the Remuneration 
Policy), and separately the Remuneration Policy in 2016 are shown below.

For 
Against
Vote Withheld

Advisory Vote to approve  
Annual Report on Remuneration  
(at 2018 Annual General Meeting)

Advisory Vote to approve  
Remuneration Policy  
(at 2016 Annual General Meeting)

Total number 
of votes

Total number 
of votes

% of votes cast

% of votes cast

271,559,788
12,355
3,359

100.00%
0.00%

278,617,899
15,900,728
37,443

94.60%
5.40%

Approved by the Board of Directors and signed on behalf of the Board:

Zvika Zivlin
Chairman of the Remuneration Committee 
12 March 2019

76

888 Holdings plc Annual Report & Accounts 2018Audit Committee Report

Whilst risk management is a Board responsibility, the Committee works closely with 
the Board and Group management to ensure that all significant risks are considered 
on an ongoing basis, and that all communications with shareholders are properly 
considered.

A key responsibility of the Committee is to review the scope, nature and effectiveness 
of internal and external audits.

Internal audit work is conducted by Deloitte and the scope of their work is agreed with 
both management and the Audit Committee.

The Committee also monitors and reviews the key aspects of 888's external audit, 
which is conducted by EY.

EY Limited, Gibraltar is the statutory auditor of the Company including for the 
purposes of issuing an audit report pursuant to the Gibraltar Companies Act 2014. 
Ernst and Young LLP are the auditors for the purposes of the Company preparing 
financial statements as required pursuant to the UK Listing Rules and the DTRs.

In relation to risks and controls, the Committee ensures that these have been identified 
and that appropriate responsibilities and accountabilities have been set.

Amongst other things, during the year the Committee considered:

•  The complex legal and regulatory environment in which 888 operates, together 

with changes in laws and governance regulations which may impact 888's business, 
sector and market.

•  888's exposure to corporation tax, VAT and gaming duties in various jurisdictions.

•  The carrying value of goodwill and other intangible assets and related disclosures in 

the financial statements.

•  The adequacy of 888’s IT systems and controls.

•  The adequacy of the systems and controls on which management relies.

•  The Board’s assessment of risk, risk appetite and the risk register prepared by 

management.

•  The viability statement and going concern statement prepared by management. 

•  888’s anti-bribery obligations.

•  888’s anti-money laundering obligations.

•  The Group’s ongoing engagement with regulatory bodies.

•  The accounting treatment of the AAPN acquisition.

Further information on the Committee’s responsibilities and the manner in which 
they are discharged are set out below and are available on 888's corporate website: 
corporate.888.com. 

The Committee continues to acknowledge and embrace its role of protecting the 
interests of shareholders as regards the integrity of published financial information and 
the effectiveness of audit.

I am available to speak with shareholders at any time and shall also be available at the 
Annual General Meeting on 21 May 2019 to answer any questions. I would like to thank 
my colleagues on the Committee for their help and support.

Sincerely,

Ron McMillan
Chairman of the Audit Committee
12 March 2019 

77

Letter to 
Shareholders
Dear Shareholders,
During the year, the Audit 
Committee has continued to 
carry out a key role within the 
Group’s governance framework, 
supporting the Board in risk 
management, internal control 
and financial reporting. The 
Committee exercises oversight 
of 888's financial reporting 
policies, monitors the integrity 
of the financial statements and 
considers the significant financial 
and accounting estimates and 
judgments applied in preparing the 
financial statements. It also ensures 
that disclosures in the financial 
statements are appropriate and 
obtains from the external auditors 
an independent view of the 
key disclosure issues and risks. 
The Committee has reviewed 
the narrative contained in this 
Annual Report and considers that 
sufficient information has been 
provided by the Board to give 
shareholders a fair, balanced and 
understandable account of the 
Group’s business.

888 Holdings plc Annual Report & Accounts 2018Governance 
Corporate.888.com

Audit Committee Report Continued

Committee composition
The Committee comprises three members, Senior Independent Director 
Ron McMillan (Chair), Independent Non-Executive Director Zvika Zivlin 
and Independent Non-Executive Director Anne de Kerckhove.

Two members constitute a quorum. The Committee requires the 
inclusion of at least one financially qualified member with recent and 
relevant financial experience. The Committee’s Chairman fulfils that 
requirement. The Committee as a whole has competence relevant to 
the online gaming sector and all members of the Committee have an 
understanding of financial reporting, 888's internal control environment, 
relevant corporate legislation, the functions of internal and external 
audit and the regulatory and compliance framework of the business. 
Mr. Zivlin has extensive business and industry experience through 
his various roles, Mr. McMillan has served in the past as the auditor of 
betting and gaming companies and Ms. de Kerckhove has extensive 
entrepreneurial and business experience as the founder of several 
business ventures. Details of meetings of the Audit Committee are set 
out in the Corporate Governance Report on page 50. 

The timing of Audit Committee meetings is set to accommodate the 
dates of release of financial information at the half year and full year 
ends and the approval of scope and outputs from work programmes 
executed by the internal and external auditors.

In addition to scheduled meetings, the Chairman of the Committee met 
with the Chief Financial Officer and the internal and external auditors on 
a number of occasions. Although not members of the Committee, the 
Chairman, Chief Executive Officer and Chief Financial Officer normally 
attend meetings together with representatives from the internal and 
external auditors.

Responsibilities
The committee is responsible for:

•  monitoring the integrity of 888’s financial statements and reviewing 
significant financial judgments and estimates in advance of these 
being considered by the Board;

•  reviewing internal financial controls and management’s response to 
required corrective actions identified in both internal and external 
audit reports;

•  monitoring and reviewing the role and effectiveness of the internal 

audit function, including activities and resources;

•  overseeing the role and effectiveness of the external auditors, 

reviewing and monitoring their objectivity and independence and 
agreeing the scope of work and fees for audit and non-audit services; 

•  assisting the Board in its consideration of relevant risk factors and 

determining appropriate mitigation actions; and

•  monitoring the enforcement of the Company’s Global Code of 
Conduct and the adequacy and security of its whistle-blowing 
procedure.

Activities
The key matters discussed by the Committee during the year included 
the following:

Legal and regulatory environment 

888 operates within an increasingly regulated marketplace and is 
challenged by regulatory requirements across all areas of its business. 
This creates risk for the Company as non-compliance can lead to 
financial penalties, reputational damage and the loss of licences to 
operate. As part of this process, the Audit Committee received updates 
from management and discussed follow-up actions in response to 
regulatory matters relating to customer activity in prior periods. The 
Group manages its regulatory risk with input from its legal advisors in 
order to operate its business in compliance with relevant regulatory 
requirements. The Group works with its lawyers to produce regular 
updates so that the Board and Audit Committee understand what is 
happening in the regulatory landscape.

During 2018, the Audit Committee received regulatory briefings from 
the Company’s lawyers and reviewed updates on the management of 
regulatory risk from management, as well as reviewing the status of 
litigation involving 888 and the accounting for 888’s obligations in the 
financial statements. This notably included examination of the changing 
regulatory landscape in Germany and defence of the Company’s 
position in that market, the Group’s Brexit planning and implementation 
of various compliance and quality assurance controls in various markets 
as the regulatory regimes evolve.

Taxation 

The Board oversees and sets the Group’s tax strategy and evaluates 
tax risk. In undertaking this task, the Group uses its legal and tax 
advisors. During the year, the Group’s legal advisors have kept the Audit 
Committee apprised of both existing and emerging tax risks and, where 
appropriate, these have been elevated to the Board for consideration in 
conjunction with 888’s commercial strategy.

In 2018, the Board and Audit Committee discussed tax related matters 
including the partial release of the provision for German VAT and the 
removal of the related contingent liability disclosure previously recorded 
in the Company’s financial statements, in light of the assessments 
received by the Company from the German tax authorities for tax 
years 2010-2017. Furthermore, the Board received detailed updates 
regarding the progress of the Israeli tax audit of Random Logic Ltd., 
as well as the withholding tax assessments issued by the Israeli tax 
authorities. The Committee noted that the Group registered for taxes in 
relevant jurisdictions in order to ensure timely reporting and payment 
on the correct basis, whilst reserving its position concerning contesting 
possible existence of a liability in appropriate cases. For further 
information, see notes 8 and 27 to the financial statements.

Goodwill and intangible assets 

As set out in note 12 to the consolidated financial statements, 888 
has significant goodwill and other intangible assets relating to the 
acquisitions of businesses and the development of gaming platforms 
and software. 

The Audit Committee reviewed the cash flow forecasts supporting 
the carrying value of goodwill and other intangible assets including 
the key assumptions and estimates as well as the impact of the 
recent regulatory developments on the business, and satisfied itself 
that no impairments were required in relation to carrying values. 
In addition, the committee reviewed the board paper in relation to 
the appropriateness of the capitalisation of costs relating to the 
development of gaming platforms and software was reviewed in light 
of reports received from management.

78

888 Holdings plc Annual Report & Accounts 2018AAPN Acquisition

In December 2018, 888 acquired the remaining 53% interest in AAPN 
joint venture established in 2013, for US $28 million. The Group used 
the services of an independent valuation expert to assist with the fair 
valuation and purchase price allocation of AAPN. The Audit Committee 
also reviewed the cash flow forecasts supporting the varying book 
value of AAPN including the key assumptions and estimates and 
satisfied itself with the resulted goodwill and gain.

Revenue Recognition and Development Costs 
Capitalisation

Revenue recognition and the capitalisation of development costs are 
areas of material risk in relation to the preparation of the financial 
statements. The Committee has considered the Group’s accounting 
policies in these areas and the internal controls which are in place and 
has concluded that the Group’s recognition of income and capitalisation 
of development costs is appropriate. 

IT systems

888’s IT systems are complex and predominantly developed in-house. 
The success of the business relies on the development of IT platforms 
which are innovative and appealing to customers. In addition, the 
integrity and security of the IT systems are vital from a commercial 
standpoint as well as to ensuring a robust control environment.

During the year, the Audit Committee has reviewed reports from 
management on cyber and data security and disaster recovery planning 
and incident response.

In addition to the matters described above, the work of the Committee 
during the year included:

•  Reviewing the draft interim and annual reports and considering:

1.  The accounting principles, policies and practices adopted and the 

adequacy of related disclosures in the reports;

2.  The significant accounting issues, estimates and judgments of 

management in relation to financial reporting;

3.  Whether any significant adjustments were required arising from 

the audit; 

4.  Compliance with statutory tax obligations and the Company’s  

tax policy;

5.  Whether the information set out in the Strategic Report was 

balanced, comprehensive, clear and concise and covered both 
positive and negative aspects of performance; and

6.  Whether the use of “alternative performance measures” obscured 

IFRS measures.

•  Meeting with internal and external auditors, both with and in the 

absence of the executive directors.

•  Reporting to the Board on how it has discharged its responsibilities.

•  Making recommendations to the Board in respect of its findings in 

respect of all of the above matters.

•  Reviewing the going concern position of 888 and the viability 

statement set out on page 36.

•  Review of the external audit fee.

Internal controls and risk management

The Board has overall responsibility for ensuring that the Group 
maintains a sound system of internal control. There are inherent 
limitations in any system of internal control and no system can provide 
absolute assurance against material misstatements, loss or failure. 
Equally, no system can guarantee elimination of the risk of failure to 
meet the objectives of the business. Against this background, the 
Committee has continued to help the Board develop and maintain 
an approach to risk management which incorporates risk appetite 
and tolerance, the framework within which risk is managed and the 
responsibility and procedures pertaining to application of the policy.

The Group is proactive in ensuring that corporate and operational risks 
are identified, assessed and managed by identifying suitable controls. A 
corporate risk register is maintained which details:

The Board considers that the processes undertaken by the Audit 
Committee continue to be appropriately robust and effective and in 
compliance with the guidance issued by the FRC. During the year, the 
Audit Committee did not advise the Board of, nor identified itself, any 
failings, frauds or weaknesses in internal control which it has determined 
to be material in the context of the financial statements.

The Committee received a report from management on the internal 
control environment and on the basis of reviewing and challenging that 
report, the Committee believes that appropriate internal controls are 
in place through the Group, that 888 has a well-defined organisational 
structure with clear lines of responsibility and a comprehensive financial 
reporting system. The Committee also believes that the Company 
complies with the FRC Guidance on Risk Management, Internal Control 
and Related Financial and Business Reporting.

1.  The risks and impact they may have;

2.  Actions to mitigate risks;

3.  Risk scores to highlight the likelihood and implications of 

occurrence;

4.  The owners of risks; and

5.  Target dates for actions to mitigate.

A description of the principal risks is set out on pages 25 to 31.

The Board has confirmed that it has carried out a robust assessment 
of the principal risks facing 888, including those which threaten its 
business model, future performance, solvency or liquidity. 

Going concern and financial viability
The Committee reviewed the appropriateness of adopting the  
going concern basis of accounting in preparing the full year financial 
statements and assessed whether the business was viable in 
accordance with the Code. The assessment included a review of the 
principal risks facing the Group, their financial impact, how they are 
managed, the availability of finance and the appropriate period for 
assessment. The committee challenged the identification of these 
significant risks and the assumptions comprising the viability analysis 
carried out by management. The Group’s viability statement is on  
page 36.

79

888 Holdings plc Annual Report & Accounts 2018GovernanceCorporate.888.com

Audit Committee Report Continued

Fair, balanced and understandable
The Committee considered whether the 2018 Annual Report is fair, 
balanced and understandable, and whether it provides the necessary 
information to shareholders to assess the Group’s performance, 
business model and strategy. The Committee considered management’s 
assessment of items included in the financial statements and the 
prominence given to them. The Committee and subsequently the  
Board were satisfied that, taken as a whole, the 2018 Annual Report  
and Accounts are fair, balanced and understandable.

Performance of Audit Committee
The Audit Committee's performance was evaluated as part of the Board 
evaluation carried out during 2018, as detailed on page 54. The overall 
conclusion of the review was that the Committee remains effective in 
discharging its functions and reporting to the Board.

Internal auditors
The Group’s internal audit function is outsourced to Deloitte.  
The Audit Committee reviewed and monitored the internal audit  
plan in accordance with the principal risks to 888's business as set out 
in the Risk Register. It has also reviewed reports from Deloitte in relation 
to all internal audit work carried out during the year and monitored 
response and follow up by management to internal audit findings.  
In the past three years, the internal auditors have reviewed various 
aspects of 888’s customer services and business operations, finance, 
B2B and B2C activities, product technologies, human resources and 
regulation. In 2018, Deloitte issued reports on the Group’s billing 
processes, cyber security, Gibraltar office processes, self-exclusion and 
bonuses processes, implementation of Board decisions, payroll and 
procurement fraud, GDPR readiness, accounts receivable and payroll 
in the Group’s Romanian subsidiary office, as well as presenting the 
internal audit plan. Whilst no critical issues were identified by Deloitte, 
a number of matters were identified which required modifications 
to procedures and improved controls which either have been or are 
being implemented by management. The Committee has evaluated 
the performance of Deloitte and has concluded that they provide 
constructive challenge and consistently demonstrate a realistic and 
commercial view of the business.

External auditors
EY has been the Company’s external auditor since their appointment 
in 2014. The partners responsible for the external audit are Angelique 
Linares, a partner in EY’s Gibraltar office, and Cameron Cartmell, a 
partner in EY’s London office. Cameron Cartmell is stepping down from 
the audit in 2019 due to EU rotation requirements. Angelique replaced 
Jose Julio Pisharello for the year ended 31 December 2018, such that 
the partner rotation was staggered rather than concurrent. Cameron 
has been responsible for the audit since EY was appointed. 

The FRC conducted a review of EY UK’s annual audit of 888 
for the year ended 31 December 2017 and made a number of 
recommendations for improvement in relation to the audit of revenue, 
segmental reporting and capitalised development costs and supporting 
evidence concerning legal advice received by the Group. In each of 
these areas, EY has committed to making appropriate changes to the 
way in which their audits of 888 are conducted and the committee will 
monitor progress in relation to these.

80

The Committee has also discussed with EY the results of the latest 
published review of EY as a firm, which was in relation to the period 
March 2017 to February 2018, and the findings of that report. EY has 
committed to making changes to the way in which it undertakes audits 
and the committee will monitor progress against these plans. In relation 
to its work on 888, the Committee is satisfied with the performance of 
EY and recommends its reappointment.

The Committee has also reviewed the performance of EY in relation 
to the 888 audit, a process which involved all Board members and 
senior members of 888's finance function. Notwithstanding the items 
identified by FRC in their review, the conclusions reached were that 
EY continued to perform the external audit in a very professional and 
efficient manner, and it was therefore the Committee's recommendation 
that the reappointment of EY be proposed to shareholders at the 
Annual General Meeting to be held on 21 May 2019. If reappointed, EY 
will hold office until the conclusion of the next Annual General Meeting 
at which accounts are laid. Given EY's short tenure to date, the Board 
has no present plans to consider an audit tender process. In the normal 
course, Cameron Cartmell will rotate off the 888 audit at the conclusion 
of this year’s audit and the Committee and EY have commenced 
discussions on audit partner succession to ensure there is an orderly 
and timely handover of responsibilities. The Committee notes and 
confirms compliance with the other provisions of the Competition & 
Markets Authority Order 2014 in respect of statutory audit services for 
large companies.

The Committee reviewed the reports prepared by the external auditors 
on key audit findings and any significant deficiencies in the financial 
control environment, as well as the recommendations made by EY to 
improve processes and controls together with management’s responses 
to those recommendations. EY did not highlight any material internal 
control weaknesses and management has committed to making 
appropriate changes to controls in areas highlighted by EY.

Audit and non-audit work
The Audit Committee remains mindful of the attitude investors  
have to the auditors performing non-audit services. The Committee 
has clear policies relating to the auditors undertaking non-audit work 
and monitors the appointment of the auditors for any non-audit work 
involving fees above US$0.1 million, with a view to ensuring that  
non-audit work does not compromise the Company’s auditors 
objectiveness and independence. From 2016, the Committee has 
committed to ensuring that fees for non-audit services performed  
by the auditors will not exceed 70% of aggregate audit fees measured 
over a three year period.

Minor non-audit work carried out by the external auditors for the 
Group in 2018 amounted to £16,000 (2017: US$0.1 million). In 2018, 
the Company paid the external auditors for the statutory audit of the 
consolidated financial statements an amount of US$0.7 million (2017: 
US$ 0.4 million).

888 Holdings plc Annual Report & Accounts 2018Independent Auditors’ Report to the Members of 888 Holdings plc

Our opinion on the financial statements
In our opinion:

•  888 Holdings plc’s Group financial statements and parent company financial statements (the “financial statements”) give a true and fair view of 

the state of the Group’s and of the parent company’s affairs as at 31 December 2018 and of the Group’s profit for the year then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards ("IFRSs") as 

adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union as applied 

in accordance with the provisions of the Gibraltar Companies Act 2014; and

•  the financial statements have been prepared in accordance with the requirements of the Gibraltar Companies Act 2014, and, as regards the 

Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of 888 Holdings plc which comprise:

Group

Parent company

Consolidated balance sheet as at 31 December 2018.

Balance sheet as at 31 December 2018.

Consolidated income statement for the year then ended.

Consolidated statement of comprehensive income for the year  
then ended.

–

–

Consolidated statement of changes in equity for the year then ended.

Statement of changes in equity for the year then ended.

Consolidated statement of cash flows for the year then ended.

Statement of cash flows for the year then ended.

Related notes 1 to 28 to the financial statements, including a summary 
of significant accounting policies.

Related notes 1 to 10 to the financial statements including a summary 
of significant accounting policies.

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union and, as regards the parent company financial statements, as applied in accordance with the provisions 
of the Gibraltar Companies Act 2014.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (ISAs) and applicable law. Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report below. We are 
independent of the Group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

81

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Independent Auditors’ Report Continued

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs require us to report to you 
whether we have anything material to add or draw attention to:

•  the disclosures in the annual report set out on page 26 that describe the principal risks and explain how they are being managed or mitigated;

•  the Directors’ confirmation set out on page 25 in the annual report that they have carried out a robust assessment of the principal risks facing 

the entity, including those that would threaten its business model, future performance, solvency or liquidity;

•  the Directors’ statement set out on page 36 in the annual report about whether they considered it appropriate to adopt the going concern basis 
of accounting in preparing them, and their identification of any material uncertainties to the entity’s ability to continue to do so over a period of 
at least twelve months from the date of approval of the financial statements;

•  whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 9.8.6R(3) is 

materially inconsistent with our knowledge obtained in the audit; or 

•  the Directors’ explanation set out on page 36 in the annual report as to how they have assessed the prospects of the entity, over what period 

they have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation 
that the entity will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary qualifications or assumptions.

Key audit matters

•  Regulatory and legal risks.
•  Taxation. 
•  Revenue recognition.
•  Impairment of Bingo CGUs.
•  Acquisition of AAPN.

Audit scope

•  We performed an audit of the complete financial information of two components, one being a subsidiary in Israel 

and the other being the remainder of the Group.

•  The components where we performed full or specific audit procedures accounted for the entirety of Profit before 

tax adjusted for exceptional charges, Revenue and Total assets.

Materiality

•  Overall Group materiality of US$3.7m which represents 5% of profit before tax adjusted for exceptional charges.

82

888 Holdings plc Annual Report & Accounts 2018Key observations 
communicated to  
the Audit Committee

•  Based on our audit procedures on the 

Group’s accounting conclusions in each 
of its major jurisdictions, we concluded 
that the provision in respect of potential 
historical VAT charge and accruals 
for amounts payable to regulatory 
authorities are appropriate, are on the 
conservative side of an acceptable range 
and that the disclosures in the financial 
statements were appropriate.

Risk

Our response to the risk

Regulatory and legal risks

•  Given the industry and jurisdictions in which 

the Group operates, as described in the 
Principal Risks and Uncertainties on page 
25, there is a risk that the Group will operate 
without an appropriate licence, have an 
existing licence adversely affected or be 
subject to other regulatory sanctions and 
gaming duties, and in certain jurisdictions 
VAT or equivalent taxes.

•  Judgement is also applied in estimating 

amounts payable to regulatory authorities in 
certain jurisdictions. This gives rise to a risk 
over the accuracy of accruals and disclosure 
of contingent liabilities. There is also a risk 
that management may influence these 
significant estimates and judgements in 
order to meet market expectations or bonus 
targets.

•  At 31 December 2018 the Group has 

provided US$11.3m (2017: US$47.0m) in 
respect of ongoing legal disputes.

•  Following the United Kingdom Gambling 
Commission (“UKGC”) Licence review, 
management has undertaken significant 
enhancements and improvements of the 
Group’s processes and controls in respect 
of UK Gambling Regulation compliance, 
particularly in respect of customers’ self-
exclusion and responsible gaming. Refer to 
Corporate Responsibility section on page 38.

•  After reaching settlement with the German 
authorities, during 2018 the Group released 
a portion of the German VAT provision 
(US$22.4m) and a German VAT accrual of 
US$10.7m. Refer to the Audit Committee 
Report (page 77); significant accounting 
policies (Note 2 on page 94); and Note 5 
and Note 27 to the Consolidated Financial 
Statements (pages 94 to 128).

•  Understood the Group’s process 
and related controls in respect of 
regulatory and legal risks and the related 
accounting, and assessed whether the 
controls are designed effectively.

•  Circularised legal confirmations to 

significant legal management experts as 
at 31 December 2018.

•  Assessed the integrity and expertise of 

Group’s legal advisors.

•  Inquired of management and the Group's 

legal advisers, HFN and local legal 
counsels involved, where appropriate, 
about any known instances of material 
breaches in regulatory or licence 
compliance that need to be disclosed or 
required provisions to be recorded. 

•  Tested the Group’s legal expenses in 

coordination with the discussions with 
Group’s legal advisers.

•  Reviewed the Group’s correspondence 

with regulators and tax authorities.

•  Understood management’s interpretation 

and application of relevant laws and 
regulations as well as analysis of the 
risks in respect of Group’s operations in 
unregulated markets.

•  Challenged the appropriateness of the 
Group’s assumptions and estimates in 
relation to provisions and contingent 
liabilities, including provisions for the 
UKGC inquiries, with reference to 
correspondence and communication with 
the UKGC, historical payments made by 
the Group and competitors, emerging 
industry practice and the period to which 
any provision amounts relate, including 
with respect to anti-money laundering 
and responsible gaming in the UK and 
other markets.

•  Engaged EY Germany legal specialists 

to assist us in understanding the risks in 
respect of online gaming prohibition in 
Germany.

•  Assessed appropriateness of disclosures 

in the Annual Report and Accounts.

83

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Independent Auditors’ Report Continued

Risk

Taxation

The Group recognised a taxation charge of 
US$13.9 million in 2018 (2017: US$6.2 million) 
and had income tax receivable of nil (2017: 
US$1.1 million) and payable of US$11.4 million  
at 31 December 2018 (2017: US$4.1 million).

The Group operates in a number of countries, 
resulting in complexities in the payment of 
and accounting for tax, particularly related to 
Transfer Pricing and Tax Residency. The Group 
faces a risk that given the international nature 
of its operations, material tax exposures may 
not be appropriately provided or disclosed in 
the financial statements.

Refer to the Audit Committee Report (page 
77); significant accounting policies (Note 
2 on page 94); and Notes 8 and 14 to the 
Consolidated Financial Statements (pages  
109 and 117).

Revenue recognition

The Group recognised revenue of US$540.6 
million in 2018 (2017: US$541.8 million).

The Group makes a number of judgements 
in recognising revenue, principally in respect 
of whether the Group is acting as a principal 
or an agent with its B2B customers and 
whether certain customer bonuses are treated 
as a deduction from revenue or as a cost. 
Any inappropriate judgements could result 
in a material misstatement of revenue and 
operating expenses. 

There is also a risk that management may 
override controls to influence the significant 
judgements in respect of revenue recognition 
in order to meet market expectations.

Refer to the significant accounting policies 
(Note 2 on page 94); and Note 3 to the 
Consolidated Financial Statements (page 103).

Our response to the risk

•  Discussed with management and its 

legal advisers, with support from our tax 
experts, how the Group manages and 
controls the companies in countries in 
which it operates.

•  Obtained and read the results of the 

third-party tax studies obtained by the 
Group and reviewed its correspondence 
with the relevant tax authorities, in order 
to support the tax position of the Group.

•  With support from our international tax 
experts, we understood management’s 
interpretation and application of 
relevant tax law and challenged the 
appropriateness of its assumptions and 
estimates in relation to provisions and 
contingent liabilities.

•  We reviewed the Group Transfer Pricing 
policy and permanent establishment risk 
assessment prepared by management 
and their legal advisor.

•  We considered whether the Group’s 
disclosures of its tax estimates and 
judgements are in accordance with  
IFRS requirements. 

•  We understood and tested the key 

application and manual controls over the 
Group’s principal gaming systems and 
then applied IT-based auditing techniques 
to re-perform the reconciliation between 
the Group’s gaming revenue, cash and 
customer accounts for 12 months ended 
31 December 2018. 

•  We also performed the testing of “Test 

accounts” in live gaming environment for 
each revenue stream to test the interface 
between gaming servers, production 
systems and cash processing system with 
the Datawarehouse.

•  We performed detailed substantive 

testing on a sample of revenue 
transactions, including validation of bets/
wins and deposits/withdrawals. 

•  We read the Group’s contractual 
arrangements and observed how 
they operate in practice to check 
management’s judgement as to whether 
the Group was operating as a principal 
or an agent in its B2B contracts with 
customers, in the context of the guidance 
in IFRS 15.  

•  We audited other material  

manual adjustments.

84

Key observations 
communicated to  
the Audit Committee

•  With assistance from tax specialists 
in each major jurisdiction, We have 
concluded that management’s 
judgements in relation to the taxation 
charge, provisions and the related 
disclosures are appropriate.

•  We did not identify any differences as 
part of our testing and considered the 
accounting for revenue to be appropriate. 

•  We concluded that the adoption of IFRS 
15 would not have any impact on the 
recognition for the Group revenue. 

888 Holdings plc Annual Report & Accounts 2018Key observations 
communicated to  
the Audit Committee

•  Based on our audit work, including the 

sensitivities applied, we are satisfied that 
no impairment exists, however, given 
the limited headroom for the B2B CGU 
in relation to short-term growth rates 
and reducing the FX rate, additional 
disclosures are required in the ARA as  
a reasonable possible change could lead 
to an impairment. 

•  Based on our audit work, we were 

satisfied the acquisition of AAPN has 
been correctly accounted for and the 
intangible assets have been appropriately 
valued. 

•  Based on our audit work, including the 
sensitivities applied, we are satisfied 
that no impairment exists, however 
a reasonable possible change in the 
assumptions could lead to an impairment. 

Risk

Our response to the risk

Impairment of Bingo  
cash generating units

The Group has goodwill relating to Bingo B2C 
of US$95.3m and Bingo B2B of US$29.7m, 
arising from the acquisitions Globalcom (2007) 
and Wink (2009), and intangible assets of 
US$3.6m (2017: US$3.6m), the majority of 
which relates to the Bingo B2C business.

As revenue and profit from the Bingo segment 
decreased in 2018, there is a risk that these 
assets are not supported by either the future 
cash flows they are expected to generate 
or their fair value, resulting in an impairment 
charge that has not been recognised by 
management.

•  We challenged the assumptions used by 
management, particularly in respect of 
forecast growth rates and discount rates, 
and performed sensitivity analysis where 
there is limited headroom.

•  We compared the valuations to current 
trading conditions and revised forecasts.

•  We involved valuation specialists to 

assess the discount rate.

•  We validated the appropriateness of 
disclosures in the Annual Report and 
Accounts.

Acquisition of All American  
Poker Network

The fair valuation of 100% of the AAPN 
business requires judgement regarding the 
level of control premium paid for the 53%.

The identification of intangibles assets 
and their associated fair valuation requires 
judgement. The goodwill associated with the 
deal must be tested for impairment before 
the end of the period in which the business 
combination occurs. 

There is a risk that these assets are not 
supported resulting in an impairment charge 
that has not been recognised by management.

•  We assessed management’s accounting 
and calculation of the acquisition of the 
remaining share in AAPN joint venture. 

•  We assessed the integrity and expertise 

of Group’s valuation advisors, D&P. 

•  We tested the valuation report and 

purchase price allocation prepared by 
management, in combination with Duff & 
Phelps (“D&P”).

•  We ensured that this is reflected and 
disclosed correctly in the financial 
statements, specifically under IFRS 3 for 
the acquisition of AAPN in regards to the 
business combination achieved in stages.

The key judgements in relation to this risk 
relate to the overall potential size of the US 
market, 888’s forecast market share, and the 
speed with which the market grows.

•  We challenged the assumptions used by 
management, particularly in respect of 
forecast growth rates and discount rates, 
and performed sensitivity analysis.

The recognition of the US$9.3m gain on 
acquisition is also similarly dependent on the 
value of AAPN at acquisition which is in turn 
dependent on the future assumed cash flows.

•  We audited the inputs to the calculations 
where possible, including the populations 
by state, the New Jersey market history.

•  We corroborated the market size 

assumptions, and speed of markets 
opening with externally available reports, 
where possible.

85

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Independent Auditors’ Report Continued

An overview of the scope of our audit
Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for each entity 
within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into account size, risk profile, 
the organisation of the Group and effectiveness of Group-wide controls, changes in the business environment and other factors such as recent 
Internal Audit results when assessing the level of work to be performed at each entity.

The Group operates from a small number of locations and as an online gaming operator the Group’s accounting is centrally managed. In assessing 
the risk of material misstatement to the Group financial statements, we determined that there were two components, one being a subsidiary in 
Israel and the other being the remainder of the Group.

We performed an audit of the complete financial information of both of these components (“full scope”). The components we audited therefore 
account for the entirety of the Group’s revenue, profit before tax and total assets. This is consistent with our approach in the prior year.

Involvement with component teams 

In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the components 
by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating under our instruction. 

The Israeli subsidiary was subject to a full scope audit by a component team in Israel and the remainder of the Group was audited directly, as a full 
scope audit, by the Group audit team. 

The Group audit team performed the majority of its audit fieldwork in Israel and Gibraltar. Non-statutory and statutory audit partners visited both 
locations at the planning, interim and year-end phases of the audit. During these visits they attended audit planning and closing meetings, the 
Group’s Audit Committee meetings and conducted and reviewed audit work. 

For the Israeli subsidiary, in addition to the location visits the Group audit team interacted with the component audit team regularly during the 
various stages of the audit, reviewed key working papers, participated in the component team’s planning, including its discussion of fraud and error 
and were responsible for the scope and direction of the audit process. The allocation of responsibilities between the Group audit team and the 
Israeli component team was such that the audit work on each of the areas of risk described above was led by the Group audit team. This gave us 
appropriate evidence for our opinion on the Group financial statements.

Our application of materiality 

We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit  
and in forming our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the economic 
decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our audit procedures.

We determined materiality for the Group to be US$3.7 million (2017: US$3.4 million), which is 5% (2017: 5%) of profit before tax adjusted for 
exceptional charges. 

We believe that profit before tax, adjusted for the exceptional charges described below, provides us with a consistent year on year basis for 
determining materiality and is the most relevant performance measure to the stakeholders of the Group. The increase from the prior year 
predominately reflects the continued growth achieved by the Group.

Starting basis

•  Profit before tax – US$108.7 million (2017: US$18.8 million)

•  Exceptional items – US$11.1million credit (2017: US$50.8 million charge)

Adjustments

•  VAT release US$10.7million (2017: nil)

•  Gain on re-measurement US$9.3 million

Materiality

•  Total profit before tax adjusted for exceptional charges US$77.6 million (2017: US$69.6 million)

•  Materiality of US$3.7 million (2017: US$3.4 million), representing 5% of materiality basis (2017: 5%)

86

888 Holdings plc Annual Report & Accounts 2018We determined materiality for the Parent Company to be US$1.35 million (2017: US$1.0 million), which is 2% (2017: 2%) of net assets. 

During the course of our audit, we reassessed initial materiality and did not identify significant changes.

Performance materiality

The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the probability 
that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that 
performance materiality was 75% (2016: 75%) of our planning materiality, namely US$2.8 million (2017: US$2.5 million). We have set performance 
materiality at this percentage due to our past experience of the audit, low number of misstatements and overall effective internal controls. 

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken based 
on a percentage of total performance materiality. The performance materiality set for each component is based on the relative scale and risk of 
the component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current year, the performance 
materiality allocated to Israeli component was US$1.6 million (2017: US$1.4 million). The audit work on the remainder of the Group was undertaken 
using Group materiality. 

Reporting threshold

An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of US$188,000 (2016: US$168,000), 
which is set at 5% of planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other relevant 
qualitative considerations in forming our opinion.

Other information 

The other information comprises the information included in the annual report set out on pages 01 to 36, including Strategic Report, the Directors’ 
Report and the Corporate Governance Report set out on pages 42 to 77, other than the financial statements and our auditor’s report thereon.  
The Directors are responsible for the other information. 

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in this report, 
we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there  
is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, 
we conclude that there is a material misstatement of the other information, we are required to report that fact. We have nothing to report in this 
regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the other information  
and to report as uncorrected material misstatements of the other information where we conclude that those items meet the following conditions:

•  Fair, balanced and understandable set out on pages 48 to 49 – the statement given by the Directors that they consider the annual report and 

financial statements taken as a whole is fair, balanced and understandable and provides the information necessary for shareholders to assess the 
Group’s performance, business model and strategy, is materially inconsistent with our knowledge obtained in the audit; or

•  Audit committee reporting set out on pages 77 to 80 – the section describing the work of the audit committee does not appropriately address 

matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code set out on page 50 – the parts of the Directors’ statement 

required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code containing provisions specified 
for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK 
Corporate Governance Code.

Opinion on other matter prescribed by the Gibraltar Companies Act 2014

In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements  
are prepared is consistent with the financial statements and has been properly prepared in accordance with the Act.

87

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Independent Auditors’ Report Continued

Opinions on other matters as per the terms of our engagement letter with the Company

In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with  
the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the Directors’ report for the financial year for which the financial statements are prepared  

is consistent with the financial statements; and 

•  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

We are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  there are material misstatements in the Directors’ Report based on our knowledge and understanding of the Company and its environment 

obtained in the course of the audit.

Matters on which we are required to report by exception as per the terms of our engagement letter with the Company

In the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the audit,  
we have not identified material misstatements in the strategic report or the Directors’ report.

We have nothing to report in respect of the following matters which we have been instructed to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors

As explained more fully in the Directors’ responsibilities statement set out on pages 48 to 49, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group and parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud 

The objectives of our audit, in respect to fraud, are; to identify and assess the risks of material misstatement of the financial statements due to 
fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and 
implementing appropriate responses; and to respond appropriately to fraud or suspected fraud identified during the audit. However, the primary 
responsibility for the prevention and detection of fraud rests with both those charged with governance of the entity and management. 

Our approach was as follows: 

•  We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined that the most significant 
are those related to Gambling Regulations and related gaming and indirect taxes in different countries where the Group is operating, including 
the UK, Spain and Germany and other countries, those related to relevant tax compliance regulations in Gibraltar and Israel and related to the 
financial reporting framework (IFRS as adopted by the EU, UK Corporate Governance Code, Gibraltar Companies Act 2014 the Listing Rules of 
the London Stock Exchange and the Bribery Act 2010). 

•  We understood how 888 Holdings plc is complying with those frameworks by making enquiries of management and the company’s legal 

counsel (HFN). We corroborated our enquiries through our review of board minutes, discussion with audit committee and any correspondence 
with regulatory bodies, our audit procedures in respect of “Regulatory and legal risk” and “Taxation” significant risks, as described above.

88

888 Holdings plc Annual Report & Accounts 2018•  We assessed the susceptibility of the Group’s financial statements to material misstatement, including how fraud might occur by meeting 
with management to understand where they considered there was susceptibility to fraud, including in respect of revenue recognition. We 
also considered performance targets and their influence on efforts made by management to manage earnings or influence the perceptions of 
analysts. Where this risk was considered to be higher, we performed audit procedures to address each identified fraud risk. These procedures 
included testing manual journal entries. 

•  Based on this understanding we designed our audit procedures to identify non-compliance with such laws and regulations, including anti-
money laundering. Our procedures involved audit procedures in respect of “Regulatory and legal risk” and “Taxation” significant risks (as 
described above), as well as review of board minutes to identify non-compliance with such laws and regulations, review of reporting to the Audit 
Committee on compliance with regulations and enquires of the management and HFN. 

•  In respect to the Israeli component, any instances of non-compliance with laws and regulations were communicated to the Primary team as they 

arose and were followed up with management by the Primary team. 

•  The Group operates in the gaming industry which is a highly regulated environment. The non-statutory audit partner has specialised in the 
betting and gaming sector for many years and has experience of working with both online and physical gaming operators in a variety of 
regulatory environments. He reviewed the experience and expertise of the engagement team to ensure that the team had the appropriate 
competence and capabilities, which included the use of a specialist where appropriate. The team had discussions during planning and 
throughout the audit in respect of the evolving gaming regulatory environment and the audit engagement partner provided briefings regarding 
the UKGC Licence review to the team.  

•  As part of our audit procedures we identified non-compliance with UK Gambling Regulation in respect of customers’ self-exclusion process and 

responsible gaming. We had discussions with management and legal counsel to assess and understand the implications on our audit procedures. 
We revised our audit procedures in respect of “Regulatory and Legal risk” significant risk as described above in “Key audit matters” section.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at 
https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters we are required to address

•  We were appointed by the company on 9 May 2018 to audit the financial statements for the year ending 31 December 2018 and no subsequent 

financial periods. We signed an engagement letter on 23 January 2018. 

•  The period of total uninterrupted engagement including previous renewals and reappointments is 5 years, covering the years ending  

31 December 2014 to 31 December 2018.

•  The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the parent company and we remain 

independent of the Group and the parent company in conducting the audit. 

•  The audit opinion is consistent with the additional report to the audit committee.

Use of our report

•  This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Cameron Cartmell  
(Non-Statutory Auditor) 
Ernst & Young LLP 
London 
12 March 2019  

Angelique Linares 
(Statutory Auditor)
For and on behalf of EY Limited, Registered Auditors 
Gibraltar 
12 March 2019

The maintenance and integrity of the 888 Holdings plc web site is the responsibility of the Directors; the work carried out by the auditors does 
not involve consideration of these matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the 
financial statements since they were initially presented on the website.

89

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
Corporate.888.com

Consolidated Income Statement 
For the year ended 31 December 2018

Note

2018
US$ million

2017
US$ million

3
19

4

5

5

22

4

7
7
11
14

8

9

529.9
10.7
540.6

(158.1)
(69.9)
(32.8)
(155.0)
(36.2)
11.1

86.8
11.1
10.7
(8.9)

99.7

0.6
(0.7)
9.3
(0.2)

108.7
(13.9)

94.8

26.3¢
25.8¢

541.8
—
541.8

(158.1)
(75.2)
(35.4)
(162.5)
(37.7)
(50.8)

81.4
(50.8)
—
(8.5)

22.1

0.6
(3.7)
—
(0.2)

18.8
(6.2)

12.6

3.5¢
3.4¢

Note

2018
US$ million

2017
US$ million

6

94.8

(0.4)

1.1
0.7

95.5

12.6

0.8

(1.4)
(0.6)

12.0

Revenue before VAT accrual release
VAT accrual release
Revenue

Operating expenses
Gaming duties
Research and development expenses
Selling and marketing expenses
Administrative expenses 
Exceptional items

Operating profit before exceptional items, VAT accrual release and share benefit charge
Exceptional items
VAT accrual release
Share benefit charge

Operating profit

Finance income
Finance expenses
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted joint ventures and associates

Profit before tax
Taxation

Profit after tax for the year attributable to equity holders of the parent

Earnings per share
Basic
Diluted

Consolidated Statement of Comprehensive Income 
For the year ended 31 December 2018

Profit for the year
Items that may be reclassified subsequently to profit or loss
Exchange differences on translation of foreign operations 

Items that will not be reclassified to profit or loss
Remeasurement of severance pay liability

Total other comprehensive expense for the year
Total comprehensive income for the year attributable  
to equity holders of the parent

The notes on pages 94 to 128 form part of these consolidated financial statements.

90

888 Holdings plc Annual Report & Accounts 2018Consolidated Balance Sheet 
At 31 December 2018

Assets
Non-current assets
Goodwill and other intangible assets
Property, plant and equipment
Investments
Non-current receivables
Deferred tax assets

Current assets
Cash and cash equivalents
Trade and other receivables
Income tax receivable

Total assets

Equity and liabilities
Equity attributable to equity holders of the parent
Share capital
Share premium
Foreign currency translation reserve
Treasury shares
Retained earnings

Total equity attributable to equity holders of the parent

Liabilities
Current liabilities
Trade and other payables
Provisions
Income tax payable
Deferred tax liability
Severance pay liability
Customer deposits 

Total equity and liabilities

Note

2018
US$ million

2017
US$ million

12
13
14
17
15

16
17

18
18

22

19
19

8
6
20

200.3
11.0
1.1
0.8
1.4

214.6

133.0
33.0
—
166.0
380.6

3.3
3.6
(2.0)
(1.2)
156.6

160.3

136.0
11.3
11.4
2.3
2.2
57.1

220.3

380.6

159.8
9.0
1.3
0.8
1.5

172.4

179.6
43.1
1.1
223.8
396.2

3.3
3.5
(1.6)
(0.7)
108.7

113.2

156.9
47.0
4.1
—
3.3
71.7

283.0

396.2

The consolidated financial statements on pages 90 to 128 were approved and authorised for issue by the Board of Directors on 12 March 2019 and 
were signed on its behalf by:

Itai Pazner 
Chief Executive Officer 

Aviad Kobrine
Chief Financial Officer

The notes on pages 94 to 128 form part of these consolidated financial statements.

91

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
 
 
Corporate.888.com

Consolidated Statement of Changes in Equity 
For the year ended 31 December 2018

Share 
capital
US$ million

Share 
premium
US$ million

Treasury 
shares
US$ million

Retained
earnings
US$ million

Foreign
currency
translation
reserve
US$ million

Total
US$ million

Balance at 1 January 2017

3.2

3.3

Profit after tax for the year attributable  
to equity holders of the parent
Other comprehensive expense for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 22)
Acquisition of treasury shares
Issue of shares to cover employee  
share schemes (note 18)

Balance at 31 December 2017

Profit after tax for the year attributable  
to equity holders of the parent
Other comprehensive (expense) income for the year

Total comprehensive income 
Dividend paid (note 10)
Equity settled share benefit charges (note 22)
Acquisition of treasury shares
Exercise of deferred share bonus plan
Issue of shares to cover employee  
share schemes (note 18)

Balance at 31 December 2018

—
—

—
—
—
—

0.1

3.3

—
—

—
—
—
—
—

—

3.3

—
—

—
—
—
—

0.2

3.5

—
—

—
—
—
—
—

0.1

3.6

—

—
—

—
—
—
(0.7)

—

(0.7)

—
—

—
—
—
(0.8)
0.3

—

(1.2)

159.5

(2.4)

163.6

12.6
(1.4)

11.2
(70.5)
8.5
—

—

108.7

94.8
1.1

95.9
(56.6)
8.9
—
(0.3)

—

156.6

—
0.8

0.8
—
—
—

—

(1.6)

—
(0.4)

(0.4)
—
—
—
—

—

(2.0)

12.6
(0.6)

12.0
(70.5)
8.5
(0.7)

0.3

113.2

94.8
0.7

95.5
(56.6)
8.9
(0.8)
—

0.1

160.3

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid. 
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the consolidated statement of comprehensive income  
and other transactions with equity holders. 
Foreign currency translation reserve – represents exchange differences arising from the translation of all Group entities that have functional 
currency different from US$.

The notes on pages 94 to 128 form part of these consolidated financial statements.

92

888 Holdings plc Annual Report & Accounts 2018Consolidated Statement of Cash Flows
For the year ended 31 December 2018

Cash flows from operating activities
Profit before income tax
Adjustments for: 
Depreciation
Amortisation 
Interest income
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted associates
Exceptional items
VAT accrual release
Share benefit charges

Profit before income tax after adjustments

Decrease (increase) in trade receivables
Increase in other receivables
Decrease in customer deposits
(Decrease) Increase in trade and other payables
Decrease in provisions

Cash generated from operating activities
Income tax paid

Net cash generated from operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Interest received
Acquisition of intangible assets
Acquisition of subsidiaries, net of cash acquired
Internally generated intangible assets

Net cash used in investing activities

Cash flows from financing activities
Issue of shares to cover employee share schemes
Acquisition of treasury shares
Dividends paid

Net cash used in financing activities

Net (decrease) increase in cash and cash equivalents
Net foreign exchange difference 
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year1

Note

2018
US$ million

2017
US$ million

108.7

5.3
15.0
(0.6)
(9.3)
0.2
(11.1)
(10.7)
8.9

106.4

8.4
(1.3)
(12.1)
(29.1)
(24.6)

47.7
(5.6)

42.1

(7.3)
0.6
(2.7)
(9.2)
(12.0)

(30.6)

0.1
(0.8)
(56.6)

(57.3)

(45.8)
(0.8)
179.6

133.0

18.8

5.7
13.6
(0.6)
—
0.2
50.8
—
8.5

97.0

(7.2)
(1.1)
(2.9)
17.7
(3.8)

99.7
(4.2)

95.5

(5.6)
0.6
(3.6)
—
(11.2)

(19.8)

0.3
(0.7)
(70.5)

(70.9)

4.8
2.2
172.6

179.6

13
12
7
11
14

22

13
7
12
11
12

18
22
10

16

16

1  Cash and cash equivalents includes restricted short-term deposits of US$1.5 million (2017: US$1.2 million) (see note 16).

Net cash generated from operating activities is presented after deduction of US$24.6 million paid during 2018 in respect of exceptional items  
(2017: US$6.2 million).

The notes on pages 94 to 128 form part of these consolidated financial statements.

93

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements

1 General information
Company description and activities 

888 Holdings Public Limited Company (the “Company”) and its subsidiaries (together the “Group”) was founded in 1997 in the British Virgin Islands 
and since 17 December 2003 has been domiciled in Gibraltar (Company number 90099). On 4 October 2005, the Company listed on the London 
Stock Exchange. 

The Group is the owner of innovative proprietary software solutions providing a range of virtual online gaming services over the internet, including 
Casino and games, Poker, Sport, Bingo, social games, and brand licensing revenue on third-party platforms. These services are provided to end 
users (“B2C”) and to business partners through its business to business unit, Dragonfish (“B2B”). In addition, the Group provides payment services, 
customer support and online advertising.

Definitions 

In these financial statements: 

The Company 
The Group 
Subsidiaries 

Related parties 
Joint ventures and associates 

888 Holdings Public Limited Company.
888 Holdings Public Limited Company and its subsidiaries.
Companies over which the Company has control (as defined in IFRS 10 – Consolidated Financial Statements) 
and whose accounts are consolidated with those of the Company.
As defined in IAS 24 – Related Party Disclosures.
As defined in IFRS 11 – Joint Arrangements and IAS 28 – Investments in Associates and Joint Ventures.

2 Significant accounting policies
The significant accounting policies applied in the preparation of the consolidated financial statements are as follows: 

2.1 Basis of preparation 

The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards (“IFRSs”), 
including International Accounting Standards (“IAS”) and Interpretations adopted by the International Accounting Standards Board (“IASB”), 
endorsed for use by companies listed on an EU regulated market. The consolidated financial statements have been prepared on a historical cost 
basis, except for equity investments which have been measured at fair value.

The consolidated financial statements are presented in US Dollars because that is the currency in which the Group primarily operates. All values are 
rounded to the closest million except when otherwise indicated.

The consolidated financial statements comply with the Gibraltar Companies Act 2014. 

The significant accounting policies applied in the consolidated financial statements in the prior year have been applied consistently in these 
consolidated financial statements, with the exception of the amendments to accounting standards effective for the annual periods beginning  
on 1 January 2018. These are described in more detail on the next following pages.

2.2 New standards, interpretations and amendments adopted by the Group

The following interpretation and amendments to International Financial Reporting Standards, issued by the IASB and adopted by the EU, were 
effective from 1 January 2018 and have been adopted by the Group during the year with no significant impact on the parent company or on the 
consolidated results or financial position:

•  Amendments to IFRS 2 – Classification and Measurement of Share-based Payment Transactions.

•  IFRIC Interpretation 22 – Foreign Currency Transactions and Advance Consideration.

•  Annual Improvements to IFRS Standards 2014-2016 Cycle: Clarification in IAS 28 that measuring investees at fair value through profit or loss  

is an investment-by-investment choice.

94

888 Holdings plc Annual Report & Accounts 20182 Significant accounting policies continued
2.2 New standards, interpretations and amendments adopted by the Group continued
The Group had applied, for the first time, IFRS 9 - Financial Instruments and IFRS 15 - Revenue from Contracts with Customers, that require 
restatement of previous financial statements. 

•  IFRS 9 – IFRS 9 Financial Instruments replaces IAS 39 Financial Instruments: Recognition and Measurement for annual periods beginning on or 

after 1 January 2018, bringing together all three aspects of the accounting for financial instruments: classification and measurement; impairment; 
and hedge accounting. 

The Group has applied IFRS 9 retrospectively with no material impact on the financial statements of the Group. 

(a) Classification and measurement
The Group’s income earned from Casino, Bingo and Sports falls within the scope of IFRS 9, which did not result in material impact on accounting 
or presentation of this income. There were no changes in classification and measurement of other financial assets and liabilities. 

(b) Impairment
The adoption of IFRS 9 has fundamentally changed the Group’s accounting for impairment losses for financial assets by replacing IAS 39’s 
incurred loss approach with a forward looking expected credit loss (ECL). IFRS 9 application did not result in material changes to Group’s 
financial statements.

Trade receivables
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise amounts due from 
credit card companies and from ePayment companies. The Group has applied the standard’s simplified approach and has calculated the ECLs 
based on lifetime of expected credit losses. This did not result in material changes to Group’s financial statements. Bad debts are written off 
when there is objective evidence that the full amount may not be collected.

Equity instruments designated at fair value through OCI
Under IFRS 9 equity investments are measured at fair value through other comprehensive income (FVOCI) without subsequent recycling to 
income statement. Equity instruments at FVOCI are not subject to an impairment assessment under IFRS 9. Under IAS 39, these were classified 
as available for sale financial assets. The impact is not material.

Financial liabilities
The accounting for Group’s financial liabilities remains largely the same as it was under IAS 39. 

•  IFRS 15 – supersedes IAS 11 Construction Contracts, IAS 18 Revenue and related Interpretations and it applies to all revenue arising from contracts 

with customers, unless those contracts are in the scope of other standards. The new standard establishes a five-step model to account for 
revenue arising from contracts with customers. Under IFRS 15, revenue is recognised at an amount that reflects the consideration to which an 
entity expects to be entitled in exchange for transferring goods or services to a customer. 

The standard requires entities to exercise judgement, taking into consideration all of the relevant facts and circumstances when applying each 
step of the model to contracts with their customers. The standard also specifies the accounting for the incremental costs of obtaining a contract 
and the costs directly related to fulfilling a contract. 

The Group adopted IFRS 15 using the full retrospective method of adoption with no material impact on the financial statements of the Group:

(a) Casino, Bingo and Sports
The Group’s income earned from Casino, Bingo and Sports does not fall within the scope of IFRS 15. Income from these online activities is 
disclosed as revenue although these are accounted for and meet the definition of a gain under IFRS 9. 

95

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

2 Significant accounting policies continued
2.2 New standards, interpretations and amendments adopted by the Group continued

(b) Poker and B2B revenue
Poker revenue represents commission charged from each poker hand in ring games and entry fees for participation in Poker tournaments  
less the fair value of certain promotional bonuses and the value of loyalty points accrued. In Poker tournaments certain promotional costs  
are accounted for, and entry fee revenue is recognised when the tournament has concluded. IFRS 15 adoption did not have impact on Group’s 
Poker revenue.

Revenue from B2B is mainly comprised of services provided to business partners and brand licensing on third-party platforms. IFRS 15 adoption 
did not have an impact on Group’s B2B revenue recognition policy including assessment whether the Group is acting as principal or agent in the 
relevant contracts.

The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to business partners 
through its business to business unit. In making these judgements the Group considers, by examining each contract with its business partners, 
identifying the specified services and determine which party controls such services before they are transferred to the customer. If control 
assessment is not clear, the Group considers the principal indicators such as which party has the primary responsibility for providing the services 
and is exposed to the majority of the risks and rewards associated with providing the services, as well as if it has latitude in establishing prices, 
either directly or indirectly. 

(c) Presentation and disclosure requirements
The Group disclosed disaggregated revenue recognised from contracts with customers and revenue from other online activities in note 3 
Segment Information.

2.3 New standards that have not been adopted by the Group as they were not effective for the year
The new standard applies to annual reporting periods beginning on or after 1 January 2019. The Group has not early adopted IFRS 16.

IFRS 16 Leases – IFRS 16 was issued in January 2016 and it replaces IAS 17 Leases, IFRIC 4 Determining whether an Arrangement contains a Lease, 
SIC-15 Operating Leases-Incentives and SIC-27 Evaluating the Substance of Transactions Involving the Legal Form of a Lease. IFRS 16 Leases 
requires lessees to recognise right-of-use assets and lease liabilities for most leases. A contract is (or contains) a lease if it conveys the right to 
control the use of an identified asset for a period of time in exchange for consideration.

Right-of-use assets are initially measured at cost and depreciated by the earlier of the end of the useful life of the right-of-use asset or the end  
of the lease term. The cost of right-of-use assets comprises of initial measurement of the lease liability, any lease payments made before or at the 
commencement date and initial direct costs. The lease liability is initially measured at the present value of the lease payments that are not paid  
at the commencement date and subsequently measured at amortised cost with the interest expense recognised within finance income (expense) 
in the consolidated statement of income.

In accordance with the transition provisions in IFRS 16, the Group is entitled to choose to apply the modified retrospective approach. Under this 
approach, a lessee does not restate comparative information and recognise the cumulative effect of initially applying IFRS 16 as an adjustment  
to the opening balance of retained earnings at the date of initial application.

During 2018, the Group has performed a detailed impact assessment of IFRS 16. In summary the impact of IFRS 16 adoption is expected to be  
as follows: 

Impact on the statement of financial position as at 31 December 2018: 

Assets
Property, plant and equipment (right-of-use assets)
Liabilities
Current Lease liabilities
Non-current Lease liabilities

Net impact on equity

Expected impact on the statement of profit or loss for 2019:

Depreciation expense 
Operating lease expense
Operating profit
Finance costs

Profit for the year

US$ million 

27.2

(5.1)
(22.1)

—

US$ million 

(5.2)
5.9
0.7
(0.9)

(0.2)

Following the adoption of IFRS 16, the Group’s operating profit will improve, while its interest expense will increase. This is due to the change in the 
accounting for expenses of leases that were classified as operating leases under IAS 17.

96

888 Holdings plc Annual Report & Accounts 20182 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued
The following relevant interpretations and amendments to existing standards issued by the IASB, have not been adopted by the Group as they 
were either not effective for the year or not yet endorsed for use in the EU. The Group is currently assessing the impact of these interpretations  
and amendments will have on the presentation of, and recognition in, parent company or consolidated results or financial position in future periods:

•  Amendments to IAS 28 – Long-term Interests in Associates and Joint Ventures (effective for accounting periods beginning on or after  

1 January 2019).

•  Annual Improvements to IFRS Standards 2015-2017 Cycle (issued on 12 December 2017) (effective for accounting periods beginning on or after  

1 January 2019).

•  IFRIC Interpretation 23 – Uncertainty over Income Tax Treatments (effective for accounting periods beginning on or after 1 January 2019).

•  Amendments to IAS 19: Plan Amendment, Curtailment or Settlement (effective for accounting periods beginning on or after 1 January 2019). 

Amendments to IFRS 9: Prepayment Features with Negative Compensation (effective for accounting periods beginning on or after 1 January 2019). 

Critical accounting estimates and judgements

The preparation of consolidated financial statements under IFRS as adopted by the EU requires the Group to make estimates and judgements that 
affect the application of policies and reported amounts. Estimates and judgements are continually evaluated and are based on historical experience 
and other factors including expectations of future events that are believed to be reasonable under the circumstances. Actual results may differ 
from these estimates. 

Included in this note are accounting policies which cover areas that the Directors consider require estimates and assumptions which have a 
significant risk of causing a material adjustment to the carrying amount of assets and liabilities in the future. These policies together with references 
to the related notes to the financial statements, which include further commentary on the nature of the estimates and judgements made, can be 
found below: 

Critical judgements

Revenue
The Group applies judgement in determining whether it is acting as a principal or an agent where it provides services to business partners through 
its business to business unit. In making these judgements the Group considers, by examining each contract with its business partners, which party 
has the primary responsibility for providing the services and is exposed to the majority of the risks and rewards associated with providing the 
services, as well as if it has latitude in establishing prices, either directly or indirectly. This is described in further detail in the revenue accounting 
policy set out below.

Internally generated intangible assets    
Costs relating to internally generated intangible assets, are capitalised if the criteria for recognition as assets are met. The initial capitalisation of 
costs is based on management’s judgment that technological and economic feasibility criteria are met. In making this judgement, management 
considers the progress made in each development project and its latest forecasts for each project. Other expenditure is charged to the 
consolidated income statement in the year in which the expenditure is incurred. Following initial recognition, intangible assets are carried  
at cost less any accumulated amortisation and any accumulated impairment losses. For further information see note 12. 

Key accounting estimates
The Group’s response to Brexit is shown on risk management strategy report. Given the level of uncertainty which still remains in relation to the 
nature of Brexit and how it might apply to online gambling companies its effect on the carrying values of assets and liabilities cannot be quantified. 
Brexit has been considered when assessing other key accounting estimates.

Taxation
Due to the international nature of the Group and the complexity of tax legislation in the jurisdictions in which it operates, the Group applies 
judgement in estimating the likely outcome of tax matters and the resultant provision for income taxes. The Group believes that its accruals for tax 
liabilities are appropriate. For further information see note 8.

Impairment of goodwill and other intangible assets
Determining whether goodwill is impaired requires an estimation of the value in use of the cash-generating units to which the goodwill has been 
allocated. The value in use calculation requires the entity to estimate the future cash flows expected to arise from the cash-generating unit and  
a suitable discount rate in order to calculate present value. For further information see note 12. 

Provisions, contingent liabilities and regulatory matters
The Group makes a number of estimates in respect of the accounting for and disclosure of expenses and contingent liabilities for regulatory 
matters, including gaming duties. These are described in further detail in note 27.

97

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
 
 
 
 
 
 
 
 
Corporate.888.com

Notes to the Consolidated Financial Statements Continued

2 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued

Basis of consolidation

The consolidated financial statements include the accounts of the Company and its subsidiaries. The subsidiaries are companies controlled by  
888 Holdings Public Limited Company. Control exists where the Company has power over an entity; exposure, or rights, to variable returns from  
its involvement with an entity; and the ability to use its power over an entity to affect the amount of its returns. Subsidiaries are consolidated from 
the date the Parent gained control until such time as control ceases. 

The financial statements of subsidiaries are included in the consolidated financial statements using the purchase method of accounting. On the 
date of the acquisition, the assets and liabilities of a subsidiary are measured at their fair values and any excess of the fair value of the consideration 
over the fair values of the identifiable net assets acquired is recognised as goodwill. 

Intercompany transactions and balances are eliminated on consolidation. 

The financial statements of subsidiaries are prepared for the same reporting period as the Parent Company and using consistent accounting policies. 

Revenue 

Revenue is recognised provided that it is probable that economic benefits will flow to the Group and the revenue can be reliably measured. 
Revenue is recognised in the accounting periods in which the transactions occurred after deduction of certain promotional bonuses granted  
to customers and VAT, and after adding the fees and charges applied to customer accounts, and is measured at the fair value of the consideration 
received or receivable. 

Revenue consists of income from online activities and income generated from foreign exchange commissions on customer deposit and withdrawals 
and account fees, which is allocated to each reporting segment. 

Revenue from online activities comprises:

Casino and Bingo (IFRS 9)
Casino and Bingo online gaming revenue is represented by the difference between the amounts of bets placed by customers less amounts won, 
adjusted for the fair value of certain promotional bonuses granted to customers and the value of loyalty points accrued.

Social games revenue represents the Group’s share from the sale of virtual goods to customers playing the Group’s games. 

Sport (IFRS 9)
Sport online gaming revenue comprises bets placed less payouts to customers, adjusted for the fair value of open betting positions.

Poker (IFRS 15)
Poker online gaming revenue represents the commission charged from each poker hand in ring games and entry fees for participation in Poker 
tournaments less the fair value of certain promotional bonuses and the value of loyalty points accrued. In Poker tournaments certain promotional 
costs are accounted for, and entry fee revenue is recognised when the tournament has concluded.

B2B (IFRS 15)
Revenue from B2B is mainly comprised of services provided to business partners and brand licensing on third-party platforms.

•  For services provided to business partners through its B2B unit, the Group considers whether for each customer it is acting as a principal or as 
an agent by considering which party has the primary responsibility for providing the services and is exposed to the majority of the risks and 
rewards associated with providing the services, as well as if it has latitude in establishing prices, either directly or indirectly:

•  Where the Group is considered to be the principal, income is recognised as the gross revenue generated from use of the Group’s platform in 

online gaming activities with the partners’ share of the revenue charged to marketing expenses. 

•  In other cases income is recognised as the Group share of the net revenue generated from use of the Group’s platform.

•  B2B also includes fees from the provision of certain gaming related services to partners.

•  Customer advances received are treated as deferred income within current liabilities and released as they are earned.

•  Revenue derived from brand licensing on third-party platforms represents the Group’s net revenue share from that activity.

98

888 Holdings plc Annual Report & Accounts 20182 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued

Operating expenses

Operating expenses consists primarily of staff costs, payment service providers' commissions, chargebacks, commission and royalties payable  
to third parties, all of which are recognised on an accruals basis, and depreciation and amortisation.

Administrative expenses

Administrative expenses consist primarily of staff costs and corporate professional expenses, both of which are recognised on an accruals basis.

Exceptional items and adjusted performance measures

The Group classifies and presents certain items of income and expense as exceptional items. The Group presents adjusted performance measures 
which differ from statutory measures due to exclusion of exceptional items and certain non-cash items as the Group considers that it allows 
a further understanding of the underlying financial performance of the Group. These measures are described as “adjusted” and are used by 
management to measure and monitor the Group’s underlying financial performance. Non-cash items that are excluded from adjusted performance 
measures of underlying financial performance include share benefit charge and share of post-tax loss of equity accounted joint ventures and 
associates. The Group also seeks to present a measure of underlying performance which is not impacted by exceptional items. The Group 
considers any non-recurring items of income and expense for classification as exceptional by virtue of their nature and size. The items classified as 
exceptional (and are excluded from the adjusted measures) are described in further detail in note 5.

Foreign currency 

Monetary assets and liabilities denominated in currencies other than the functional currency of the relevant company are translated into that 
functional currency using year-end spot foreign exchange rates. Non-monetary assets and liabilities are translated using exchange rates prevailing 
at the dates of the transactions. Exchange rate differences on foreign currency transactions are included in financial income or financial expenses in 
the consolidated income statement, as appropriate. 

The results and financial position of all Group entities that have a functional currency different from US$ are translated into the presentation 
currency at foreign exchange rates as set out below. Exchange differences arising, if any, are recorded in the consolidated statement of 
comprehensive income as a component of other comprehensive income. 

(i)  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

(ii)   income and expenses for each income statement are translated at an average exchange rate (unless this average is not a reasonable 

approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are translated 
at the dates of the transactions).

Taxation 

The tax expense represents tax payable for the year based on currently applicable tax rates. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its tax base. 
They are accounted for using the balance sheet liability method. Recognition of deferred tax assets is restricted to those instances where it is 
probable that taxable profits will be available against which the difference can be utilised. Such assets and liabilities are not recognised if the 
temporary differences arise from goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in 
a transaction that affects neither the taxable profit nor the accounting profit. The amount of the asset or liability is determined using tax rates 
that have been enacted or substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/assets are 
settled/recovered.

Intangible assets 

Acquired intangible assets 
Intangible assets acquired separately consist mainly of software licences and domain names and are capitalised at cost. Those acquired as part of a 
business combination are recognised separately from goodwill if the fair value can be measured reliably. These intangible assets are amortised over 
the useful life of the assets, which for software licences is between one and five years and for domain names is five years. 

Internally generated intangible assets 
Expenditure incurred on development activities of gaming platform is capitalised only when the expenditure will lead to new or substantially 
improved products or processes, the products or processes are technically and commercially feasible and the Group has sufficient resources to 
complete development. All other development expenditure is expensed. Subsequent expenditure on intangible assets is capitalised only where 
it clearly increases the economic benefits to be derived from the asset to which it relates. The Group estimates the useful life of these assets as 
between three and five years, except for certain licence costs which are amortised over either the life of the licence, or up to 20 years, whichever is 
the shorter period.

99

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

2 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued

Goodwill 

Goodwill represents the excess of the fair value of the consideration in a business combination over the Group’s interest in the fair value of the 
identifiable assets, liabilities and contingent liabilities acquired. Consideration comprises the fair value of any assets transferred, liabilities assumed 
and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the consolidated income statement and not 
subsequently reversed. Where the fair values of identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, 
the excess is credited in full to the consolidated income statement on the acquisition. Changes in the fair value of the contingent consideration are 
charged or credited to the consolidated income statement. In addition, the direct costs of acquisition are charged immediately to the consolidated 
income statement.

Property, plant and equipment 

Property, plant and equipment is stated at historical cost less accumulated depreciation. Assets are assessed at each balance sheet date for 
indicators of impairment. 

Depreciation is calculated using the straight-line method, at annual rates estimated to write off the cost of the assets less their estimated residual 
values over their expected useful lives. The annual depreciation rates are as follows: 

IT equipment
Office furniture and equipment
Motor vehicles
Leasehold improvements

Impairment of non-financial assets 

33%
7-15%
15%
Over the shorter of the term of the lease or useful lives

Impairment tests on goodwill are undertaken annually and where applicable an impairment loss is recognised immediately in the consolidated 
income statement. Other non-financial assets are subject to impairment tests whenever events or changes in circumstances indicate that their 
carrying amount may not be recoverable. Where the carrying value of an asset exceeds its recoverable amount (being the higher of value in use 
and fair value less costs to sell), the asset is written down accordingly through the consolidated income statement. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the asset's cash generating 
unit (i.e. the smallest group of assets to which the asset belongs for which there are separately identifiable and largely independent cash inflows). 

Investment in equity accounted joint ventures and associates

Joint ventures are those entities over whose relevant activities the Group has joint control, established by contractual agreement and requiring 
unanimous consent for strategic financial and operating decisions. 

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the financial and 
operational policies but does not have control or joint control over those policies.

Joint ventures and associates are accounted for using the equity method and are recognised initially at cost. The Group’s share of post-acquisition 
profits and losses is recognised in the consolidated income statement, except that losses in excess of the Group’s investment in the joint ventures 
and associates are not recognised unless there is an obligation to make good those losses.

Profits and losses arising on transactions between the Group and its joint ventures or associates are recognised only to the extent of unrelated 
investors’ interests in the joint ventures and associates. The investor’s share in the profits and losses of the investment resulting from these 
transactions is eliminated against the carrying value of the investment.

Any premium paid above the fair value of the Group’s share of the identifiable assets, liabilities and contingent liabilities acquired is capitalised  
and included in the carrying amount of the investment. Where there is objective evidence that the investment has been impaired the carrying 
amount of the investment is tested for impairment in the same way as other non-financial assets, and any charge or reversal of previous 
impairments is taken to the consolidated income statement.

Where amounts paid for an investment in joint venture and associates are in excess of the Group’s share of the fair value of net assets acquired,  
the excess is recognised as negative goodwill and released to the consolidated income statement immediately.

The Group’s share of additional equity contributions from other joint venture partners is taken to the consolidated statement of  
comprehensive income.

100

888 Holdings plc Annual Report & Accounts 20182 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued

Business combination achieved in stages

Business combination achieved in stages refers to transactions which the Group obtains control in entities which it held an equity interest 
immediately before the acquisition date. The Group remeasure its previously held equity interest in the acquiree at its acquisition-date fair value 
and recognise the resulting gain or loss, if any, in the income statement.

Trade receivables 

Trade receivables are initially recognised at fair value and subsequently measured at amortised cost and principally comprise amounts due from 
credit card companies and from e-payment companies. The Group has applied the standard’s simplified approach and has calculated the ECLs 
based on lifetime of expected credit losses. Bad debts are written off when there is objective evidence that the full amount may not be collected.

Fair value measurement

The Group measures certain financial instruments, including derivatives and equity investments, at fair value at each balance sheet date. The fair 
value related disclosures are included in notes 25 and 26. Fair value is the price that would be received or paid in an orderly transaction between 
market participants at a particular date, either in the principal market for the asset or liability or, in the absence of a principal market, in the most 
advantageous market for that asset or liability accessible to the Group.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair value, 
maximising the use of relevant observable inputs and minimising the use of unobservable inputs. 

The fair value measurement hierarchy is based on the inputs to valuation techniques used to measure fair value. The inputs are categorised  
into three levels, with the highest level (level 1) given to inputs for which there are unadjusted quoted prices in active markets for identical  
assets or liabilities and the lowest level (level 3) given to unobservable inputs. Level 2 inputs are directly or indirectly observable inputs other  
than quoted prices. 

Derivative financial instruments

From time to time the Group enters into contracts for derivative financial instruments such as forward currency contracts to hedge operational 
risks associated with foreign exchange rates. Such derivative financial instruments are measured at fair value and are carried in the consolidated 
balance sheet as assets when the fair value is positive and as liabilities when the fair value is negative. Any gains or losses arising from changes in 
the fair values of derivatives are recorded immediately in the consolidated income statement.

Cash and cash equivalents 

Cash comprises cash in hand and balances with banks. Cash equivalents are short-term, highly liquid investments that are readily convertible  
to known amounts of cash. They include short-term deposits originally purchased with maturities of three months or less. 

Equity 

Equity issued by the Company is recorded as the proceeds received from the issue of shares, net of direct issue costs.  

Treasury shares

Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or loss is recognised  
in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any difference between the carrying amount  
and the consideration, if reissued, is recognised in the share premium account.

Trade and other payables 

Trade and other payables are initially recognised at fair value and subsequently measured at amortised cost. 

Liabilities to customers 

Liabilities to customers comprise the amounts that are credited to customers' bankroll (the Group's electronic “wallet”), including provision for 
bonuses granted by the Group, less fees and charges applied to customer accounts, along with full progressive provision for jackpots. These 
amounts are repayable in accordance with the applicable terms and conditions.

101

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

2 Significant accounting policies continued
2.3 New standards that have not been adopted by the Group as they were not effective for the year continued

Leases 

Leases are classified as finance leases wherever the terms of the lease transfer substantially all the risks and rewards of ownership to the Group.  
All other leases are classified as operating leases and rentals payable are charged to the consolidated income statement on a straight-line basis 
over the term of the lease. 

Provisions 

Provisions are recognised when the Group has a present or constructive obligation as a result of a past event from which it is probable that it will 
result in an outflow of economic benefits that can be reasonably estimated. 

Dividends 

Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when declared by the 
Board of Directors and paid. In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Equity-settled Share benefit charges 

Where the Company grants its employees or contractors shares or options, the cost of those awards, recognised in the consolidated income 
statement over the vesting period with a corresponding increase in equity, is measured with reference to the fair value at the date of grant. Market 
performance conditions are taken into account in determining the fair value at the date of grant. Non-market performance conditions, including 
service conditions, are taken into account by adjusting the number of instruments expected to vest at each balance sheet date so that, ultimately, 
the cumulative amount recognised over the vesting period is based on the number of instruments that eventually vest. 

Severance pay schemes

The Group operates two severance pay schemes: 

Defined benefit severance pay scheme
The Group operates a defined benefit severance pay scheme pursuant to the Severance Pay Law in Israel. Under this scheme Group employees  
are entitled to severance pay upon redundancy or retirement. The liability for termination of employment is measured using the projected unit 
credit method.

Severance pay scheme surpluses and deficits are measured as:

•  the fair value of plan assets at the reporting date; less

•  plan liabilities calculated using the projected unit credit method, discounted to its present value using yields available for the appropriate 

government bonds that have maturity dates appropriate to the terms of the liabilities.

Remeasurements of the net severance pay scheme assets and liabilities, including actuarial gains and losses on the scheme liabilities due to 
changes in assumptions or experience within the scheme and any differences between the interest income and the actual return on assets, are 
recognised in the consolidated statement of comprehensive income in the period in which they arise.

Defined contribution severance pay scheme
In 2017 the Group introduced defined contribution plan pursuant to section 14 to the Severance Pay Law. Under this scheme the Group pays fixed 
monthly contributions. Payments to defined contribution plans are charged as an expense as they fall due.

102

888 Holdings plc Annual Report & Accounts 20183 Segment information

Segmental results are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief 
operating decision maker has been identified as the management team comprising mainly the Chief Executive Officer and the Chief Financial  
Officer. The operating segments identified are: 

•  B2C (Business to Customer): including Casino and games, Poker, Sport, Bingo; and

•  B2B (Business to Business): offering Total Gaming Services under the Dragonfish trading brand. Dragonfish offers to its business partners  
use of technology, software, operations, E-payments and advanced marketing services, through the provision of offline/online marketing, 
management of affiliates, search engine optimisation ("SEO"), customer relationship management ("CRM") and business analytics. 

There has been no aggregation of these two operating segments for reporting purposes. The management team continues to assess the 
performance of operating segments based on revenue and segment profit, being revenue net of chargebacks, payment service providers' 
commissions, gaming duties, royalties payable to third parties, selling and marketing expenses. 

2018

Casino
US$ million

Poker
US$ million

Sport
US$ million

Bingo
US$ million

Total B2C
US$ million

US$ million

US$ million

B2C

B2B

Consolidated

Segment revenue before VAT accrual
VAT accrual release

317.6
—

49.0
—

80.3
—

32.4
—

Segment revenue

Segment result2
Unallocated corporate expenses3
Exceptional items

Operating profit
Finance income
Finance expenses
Gain from remeasurement of previously 
held equity interest in joint ventures
Share of post-tax loss of equity accounted 
joint ventures and associates
Taxation

Profit after tax for the year 

Adjusted profit after tax for the year4

Assets
Unallocated corporate assets

Total assets

Liabilities
Segment liabilities 
Unallocated corporate liabilities

Total liabilities

479.3
10.7

490.0

218.7

50.61
—

50.6

25.4

55.5

1.6

1  Revenue recognised in accordance with IFRS 15 – Revenue from contracts with customers.
2  Revenue net of chargebacks, payment service providers' commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
3  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
4  As defined in note 9.

529.9
10.7

540.6

244.1
(155.5)
11.1

99.7
0.6
(0.7)

9.3

(0.2)
(13.9)

94.8

72.8

380.6

380.6

57.1
163.2

220.3

103

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
Corporate.888.com

Notes to the Consolidated Financial Statements Continued

3 Segment information continued

2017

Segment revenue

Segment result1
Unallocated corporate expenses2
Exceptional items

Operating profit
Finance income
Finance expenses
Share of post-tax loss of equity accounted 
joint ventures and associates
Taxation

Profit after tax for the year

Adjusted profit after tax for the year3
Assets
Unallocated corporate assets

Total assets

Liabilities

Segment liabilities 
Unallocated corporate liabilities

Total liabilities

B2C

B2B

Consolidated

Casino
US$ million

Poker
US$ million

Sport
US$ million

Bingo
US$ million

Total B2C
US$ million

US$ million

US$ million

293.9

77.9

75.5

39.3

486.6

213.7

55.2

22.3

67.1

4.6

541.8

236.0
(163.1)
(50.8)

22.1
0.6
(3.7)

(0.2)
(6.2)

12.6

72.1

396.2

71.7
211.3

283.0

1  Revenue net of chargebacks, payment service providers' commissions, gaming duties, royalties payable to third parties and selling and marketing expenses.
2  Including staff costs, corporate professional expenses, other administrative expenses, depreciation, amortisation and share benefit charges. 
3  As defined in note 9.

Other than where amounts are allocated specifically to the B2C and B2B segments above, the expenses, assets and liabilities relate jointly  
to all segments. These amounts are not discretely analysed between the two operating segments as any allocation would be arbitrary.

Geographical information 

The Group's performance can also be reviewed by considering the geographical markets and geographical locations within which the Group 
operates. This information is outlined below: 

Revenue by geographical market (based on location of customer)

EMEA (excluding the UK and Spain)1
UK
Spain
Americas 
Rest of world

Revenue before VAT accrual release

VAT accrual release

Total revenue

2018
US$ million

2017
US$ million

228.9
170.6
68.0
48.1
14.3

529.9

10.7

540.6

213.6
203.1
63.1
46.2
15.8

541.8

—

541.8

1  During the period the Group identified that the Europe Other Geographical segment used in 2017 financial statements should in fact be referred to as Europe, the Middle East and 

Africa (EMEA). Non-European revenue included in the segment during 2018 amount to US$45.7 million (2017: US$35.3 million).

104

888 Holdings plc Annual Report & Accounts 20183 Segment information continued
Non-current assets by geographical location

Gibraltar
Rest of world

Total non-current assets by geographical location1

1  Excludes deferred tax assets of US$1.4 million (2017: US$1.5 million).

4 Operating profit

Operating profit is stated after charging:
Staff costs (including Executive Directors)
Gaming duties
Selling and marketing expenses
Exceptional items
Fees payable to EY Limited, Ernst & Young LLP and its affiliates:
 Statutory audit of the consolidated financial statements
 Other assurance services
Depreciation (within operating expenses)
Amortisation (within operating expenses)
Chargebacks
Payment of service providers’ commissions

Carrying amount of  
non-current assets by location

2018
US$ million

2017
US$ million

135.6
77.6

213.2

138.8
32.1

170.9

Note

2018
US$ million

2017
US$ million

6

5

13
12

95.7
69.9
155.0
(11.1)

0.7
—
5.3
15.0
2.8
23.2

104.2
75.2
162.5
50.8

0.4
0.1
5.7
13.6
2.7
23.4

5 Exceptional items
The Group classifies certain items of income and expense as exceptional, as the Group considers that it allows for a further understanding of 
the underlying financial performance of the Group. The Group considers any non-recurring items of income and expense for classification as 
exceptional by virtue of their nature and size.

Historical VAT
Provision – regulatory matters
Exceptional legal and professional costs
UKGC – payments in lieu of a fine

Total exceptional items1

1  Tax effect of the exceptional items is US$0.3 million credit (2017: US$1.3 million tax charge).

Historical VAT 

2018
US$ million

2017
US$ million

(22.4)
10.4
0.9
—

(11.1)

45.3
—
—
5.5

50.8

During 2017, the Group recorded a provision for exceptional items of US$45.3 million in respect of historical value added tax relating to the 
provision of gaming services in Germany prior to 2015. During 2018, following receipt of tax assessments from the Tax Authorities in Germany,  
the Group paid US$24.6 million on account of this provision and released US$22.4 million of the provision as described in note 19 below. 

Provision – regulatory matters

During the year, the Group recorded a provision of US$10.4 million (2017: nil) in respect of regulatory matters related to legacy customers’ activity  
in prior periods. This amount represents management’s best estimate of probable cash outflows related to these matters, which are closely 
monitored by the Group. See also note 19.

105

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

5 Exceptional items continued
Exceptional legal and professional costs

During the year, the Group incurred legal and professional costs of US$0.9 million (2017: nil) associated with M&A activity. 

UKGC – payments in lieu of a fine 

During 2017 the UK Gambling Commission (UKGC) conducted a review of the manner in which the Group has carried on its licensed activities  
in the United Kingdom. 

The Group worked cooperatively with the UKGC throughout its review and took actions to address the concerns raised therein and entered into  
a voluntary regulatory settlement involving a payment in lieu of fine of US$5.5 million. In respect of this settlement, the Group recorded exceptional 
items in 2017 consolidated income statement of US$5.5 million. The payment was made on 26 October 2017.

6 Employee benefits
Staff costs, including Executive Directors' remuneration, comprises the following elements:

Wages and salaries
Social security
Employee benefits and severance pay scheme costs

Staff costs capitalised in respect of internally generated intangible assets

2018
US$ million

2017
US$ million

94.6
4.9
8.0
107.5
(11.8)

95.7

98.5
5.5
9.1
113.1
(8.9)

104.2

In the consolidated income statement total staff costs, excluding share benefit charges of US$8.9 million (2017: US$8.5 million), are included within 
the following expenditure categories:

Operating expenses
Research and development expenses
Administrative expenses

The average number of employees by category was as follows:

Operations
Research and development
Administration

At 31 December 2018 the Group employed 1,364 (2017: 1,310) staff.

At 31 December 2018 the Group used the services of 210 chat moderators (2017: 229) and 82 contractors (2017: 61).

2018
US$ million

2017
US$ million

51.9
25.6
18.2

95.7

56.3
29.1
18.8

104.2

2018
Number

2017
Number

805
388
127
1,320

838
383
129
1,350

106

888 Holdings plc Annual Report & Accounts 20186 Employee benefits continued
Severance pay scheme – Israel 

The Group has defined contribution plan pursuant to section 14 to the Severance Pay Law under which the Group pays fixed contributions and 
will have no legal or constructive obligation to pay further contributions if the fund does not hold sufficient amounts to pay all employee benefits 
relating to employee service at the date of their departure. The Group recognised an expense in respect of contribution to the defined contribution 
plan during the year of US$0.8 million (2017: US$0.3 million).

The Group's employees in Israel, which are not subject to section 14 to the Severance Pay Law, are eligible to receive certain benefits from 
the Group in specific circumstances on leaving the Group. As such the Group operates a defined benefit severance pay plan which requires 
contributions to be made to separately administered funds. The funds are held by an independent third-party company.

The current service cost and the present value of the defined benefit obligation are measured using the projected unit credit method. Under this 
schedule, the Company contributes on a monthly basis at the rate of 8.3% per cent of the aggregate of members’ salaries.

The disclosures set out below are based on calculations carried out as at 31 December 2018 by a qualified independent actuary.

The following table summarises the employee benefits figures as included in the consolidated financial statements: 

Included in the balance sheet:
Severance pay scheme liability (within trade and other payables)
Included in the income statement:
Current service costs (within operating expenses)
Current service costs (within research and development)
Current service costs (within administrative expenses)
Included in the statement of comprehensive income:
Remeasurement of severance pay scheme liability

Movement in severance pay scheme liability:

Severance pay scheme assets

At beginning of year
Interest income
Contributions by the Group
Benefits paid
Return on assets less interest income already recorded
Exchange differences

At end of year

Severance pay plan liabilities

At beginning of year
Interest expense
Current service costs
Benefits paid
Actuarial gain on past experience
Actuarial loss on changes in financial assumptions
Exchange differences

At end of year

2018
US$ million

2017
US$ million

2.2

1.6
1.5
0.7

(1.1)

3.3

2.0
1.8
0.8

1.4

2018
US$ million

2017
US$ million

22.5
0.8
3.6
(3.2)
(0.2)
(1.6)

21.9

18.8
0.9
4.3
(3.8)
0.2
2.1

22.5

2018
US$ million

2017
US$ million

25.8
0.9
3.8
(3.2)
(0.2)
(1.2)
(1.8)

24.1

20.4
0.9
4.6
(3.9)
0.3
1.2
2.3

25.8

As at 31 December 2018 the net accounting deficit of the defined benefit severance pay plan was US$2.2 million (2017: US$3.3 million). The Scheme 
is backed by substantial assets amounting to US$21.9 million at 31 December 2018 (2017: US$22.5 million). The net accounting deficit of defined 
benefit severance plan is a result of two elements:
•  Potential liability to pay further contributions to employees who will be made redundant, if the fund does not hold sufficient assets to pay all 

benefits relating to employee service at the date of their departure.

•  Volatility of Israeli government bond rates may have substantial impact in absolute terms on the net liability. A decrease in the discount rate by 

0.25% per annum (i.e. 4.46% to 4.21%) would increase the plan liabilities by US$0.5 million (2017: US$0.6 million).

107

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

6 Employee benefits continued
Severance pay scheme – Israel continued
The impact of the severance deficit on the level of distributable reserves is monitored on an on-going basis. Monitoring enables planning for any 
potential adverse volatility and helps the Group to assess the likely impact on distributable reserves.

Employees can determine individually into which type of investment their share of the plan assets are invested and, therefore the Group is unable 
to accurately disclose the proportions of the plan assets invested in each class of asset.

The expected contribution for 2019 is US$3.8 million.

The main actuarial assumptions used in determining the fair value of the Group's severance pay plan are shown below:

Discount rate (nominal)
Estimated increase in employee benefits costs
Voluntary termination rate
Inflation rates based on Israeli bonds

Sensitivity of balance sheet at 31 December 2018

2018
%

4.46
5.14
75
1.52

2017
%

3.87
5.14
75
1.55

The results of the calculations are sensitive to the assumptions used. The balance sheet position revealed by IAS 19 calculations must be expected 
to be volatile, principally because the market value of assets (with significant exposure to equities) is being compared with a liability assessment 
derived from corporate bond yields.

The table below shows the sensitivity of the IAS 19 balance sheet position to small changes in some of the assumptions. Where one assumption has 
been changed all the other assumptions are kept as disclosed above.

Discount rate less 0.25%
Estimated increase in employee benefits costs plus 1%
Voluntary termination rate decrease 5%
Inflation rates up 0.25% 

Resulted 
(surplus)/ 
deficit

Change 
from 
disclosed

US$ million

US$ million

(2.7)
(3.9)
(2.3)
(1.9)

(0.5)
(1.7)
(0.1)
0.3

108

888 Holdings plc Annual Report & Accounts 20187 Finance income and finance expenses
Finance income:

Interest income

Finance income

Finance expenses:

Foreign exchange losses

Finance expenses

8 Taxation 
Corporate taxes

Current taxation
Gibraltar taxation
Other jurisdictions taxation
Adjustments in respect of prior years

Deferred taxation
Origination and reversal of temporary differences

Taxation expense

2018
US$ million

2017
US$ million

0.6

0.6

0.6

0.6

2018
US$ million

2017
US$ million

0.7

0.7

3.7

3.7

2018
US$ million

2017
US$ million

2.2
11.9
(0.2)
13.9

—

13.9

0.2
8.1
0.1
8.4

(2.2)

6.2

109

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

8 Taxation continued
Corporate taxes continued
The taxation expense for the year differs from the standard Gibraltar rate of tax. The differences are explained below:

Profit before taxation
Standard tax rate in Gibraltar (2018: 10%, 2017: 10%)
Higher effective tax rate on other jurisdictions
Tax on dividend distribution from other jurisdictions 
Deferred tax on intragroup transfer
Expenses not allowed for taxation
Capital allowances in excess of depreciation
Non-taxable revaluation of equity interest
Non-taxable income
Adjustments to prior years’ tax charges

Total tax charge for the year

2018
US$ million

2017
US$ million

108.7
10.9
4.1
5.5
—
1.8
(0.8)
(0.9)
(6.5)
(0.2)

13.9

18.8
1.9
0.8
5.0
(1.9)
1.3
(0.5)
—
(0.5)
0.1

6.2

Current tax is calculated with reference to the profit of the Company and its subsidiaries in their respective countries of operation. Set out below 
are details in respect of the significant jurisdictions where the Group operates and the factors that influenced the current and deferred taxation in 
those jurisdictions:

Gibraltar 

Gibraltar companies are subject to a corporate tax rate of 10%. Gibraltar corporate tax expenses for the year are significantly higher compared to 
2017, as a result of higher profit before tax, partially derived from the release of provision for historical VAT recorded in 2017, as described in note 5. 

Israel 

The domestic corporate tax rate in Israel in 2018 is 23% (2017: 24%). The Company's Israeli subsidiary concluded an assessment agreement with 
respect to all tax years up to and including 2013 and entered into certain transfer pricing agreements with the Israeli Income Tax Commissioner as 
regards 2014-2015. 

UK 

The Group’s subsidiary in the UK is subject to a corporate tax rate of 19% (2017: 19.25%). In addition to the previously enacted reduction in the UK 
corporation tax rate to 19% from April 2017, the UK government announced and substantively enacted a further reduction to 17% from April 2020.

Romania

The Group’s subsidiary in Romania is subject to a corporate tax rate of 16% (2017: 16%). 

US

The Group’s subsidiaries in US are subject to federal corporate tax rate of 21% (2017: 34%), and state (New Jersey) tax rate of 9% (2017: 9%). 

Sensitivity analysis

The key operating companies in the Group are incorporated, managed and controlled and tax resident in Gibraltar. The Group’s subsidiaries are 
located in different jurisdictions and these subsidiaries are taxed locally on their respective profits which are determined with reference to transfer 
pricing agreements. Effective tax rate increased by 1% would result in an increase in the tax charge (and associated provision) of US$1.1 million 
(2017: US$0.2 million).

110

888 Holdings plc Annual Report & Accounts 20189 Earnings per share
Basic earnings per share 

Basic earnings per share (“EPS”) has been calculated by dividing the profit attributable to ordinary shareholders by the weighted average number  
of shares in issue and outstanding during the year during the year. 

Diluted earnings per share 

The weighted average number of shares for diluted earnings per share takes into account all potentially dilutive equity instruments granted, 
which are not included in the number of shares for basic earnings per share. Certain equity instruments have been excluded from the calculation 
of diluted EPS as their conditions of being issued were not deemed to satisfy the performance conditions at the end of the period or it will not 
be advantageous for holders to exercise them into shares, in the case of options. The number of equity instruments included in the diluted EPS 
calculation consist of 5,759,968 Ordinary Shares (2017: 8,840,298) and 18,481 market-value options (2017: 49,353).

The number of equity instruments excluded from the diluted EPS calculation is 2,078,991 (2017: 1,431,143).

Profit for the period attributable to equity holders of the parent (US$ million)
Weighted average number of Ordinary Shares in issue and oustanding
Effect of dilutive Ordinary Shares and Share options
Weighted average number of dilutive Ordinary Shares

Basic earnings per share
Diluted earnings per share

Adjusted earnings per share

2018

2017

94.8
361,122,725
5,778,449
366,901,174

12.6
359,260,003
8,889,651
368,149,654

26.3¢
25.8¢

3.5¢
3.4¢

The Directors believe that EPS excluding VAT accrual release, exceptional items, share benefit charges, gain from remeasurement of previously held 
equity interest in joint ventures and share of post- tax loss of equity accounted joint ventures and associates ("Adjusted EPS") allows for a further 
understanding of the underlying performance of the business and assists in providing a clearer view of the performance of the Group.

Reconciliation of profit to profit excluding exceptional items, share benefit charges, gain from remeasurement of previously held equity interest in 
joint ventures and share of post-tax loss of equity accounted joint ventures and associates ("Adjusted profit"): 

Profit for the period attributable to equity holders of the parent
VAT accrual release
Exceptional items (see note 5)
Share benefit charges (see note 22)
Gain from remeasurement of previously held equity interest in joint ventures
Share of post-tax loss of equity accounted associates (see note 14)

Adjusted profit 

Weighted average number of Ordinary Shares in issue
Weighted average number of dilutive Ordinary Shares

Adjusted basic earnings per share 
Adjusted diluted earnings per share 

2018
US$ million

2017
US$ million

94.8
(10.7)
(11.1)
8.9
(9.3)
0.2

72.8

12.6
—
50.8
8.5
—
0.2

72.1

361,122,725
366,901,174

359,260,003
368,149,654

20.2¢
19.8¢

20.1¢
19.6¢

111

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

10 Dividends

Dividends paid

2018
US$ million

2017
US$ million

56.6

70.5

An interim dividend of 4.2¢ per share was paid on 31 October 2018 (US$15.2 million). The Board of Directors will recommend to the shareholders  
a final dividend in respect of the year ended 31 December 2018 comprising 6.0¢ per share, and an additional one-off dividend of 2.0¢ per share,  
both of which will be recognised in the 2019 financial statements once approved.

In 2017 an interim dividend of 4.0¢ per share was paid on 11 October 2017 (US$14.4 million) and a final dividend of 5.9¢ per share plus an additional 
one-off 5.6¢ per share were paid on 11 May 2018 (US$41.4 million). 

11 Business combinations 

Acquisition of additional interest in AAPN Holdings LLC
On 10 December 2018, the Group acquired an additional 53% interest in the voting shares of AAPN Holdings LLC (“AAPN”), increasing its 
ownership interest to 100% for a cash consideration of US$28.5 million. US$10.0 million was paid on the day of acquisition and additional US$18.5 
million to be paid during the first quarter of 2019 included in other payables as at 31 December 2018, see note 19.

The acquisition represented an important strategic milestone that will facilitate the Group’s future growth strategy in the US by giving 888 
additional operational, technological and commercial flexibility to deliver on multiple potential growth opportunities.

The Group remeasured its previously held 47% equity interest in AAPN at its acquisition-date fair value and recognised US$9.3 million gain in the 
consolidated income statement. The goodwill recognised of US$30.9 million represents the potential revenues from the US market as the states 
regulate online gambling. No goodwill is expected to be deductible for tax purposes. The fair value of the identifiable assets and liabilities of AAPN 
as at the date of acquisition were:

Assets
Other intangible assets
Cash and cash equivalents 
Trade and other receivables

Total assets

Liabilities
Trade and other payables
Deferred tax liability

Total liabilities

Total identifiable net assets at fair value 

Goodwill arising on acquisition

Purchase consideration transferred
Gain from remeasurement of previously held equity interest in joint ventures

Fair value of purchase consideration

Net cash acquired with the subsidiary
Cash paid

Net cash flow on acquisition

112

Fair value
recognised on
acquisition
US$ million

9.9
0.8
0.3

11.0

1.8
2.3

4.1

6.9

30.9

28.5
9.3

37.8

Cash flow 
on acquisition
US$ million

0.8
(10.0)
(9.2)

888 Holdings plc Annual Report & Accounts 2018 
12 Goodwill and other intangible assets

Cost or valuation
At 1 January 2017
Additions
Disposals

At 31 December 2017

Additions
Acquisition of a subsidiary (AAPN buyout)

At 31 December 2018

Amortisation and impairments:
At 1 January 2017
Amortisation charge for the year 
Disposals

At 31 December 2017
Amortisation charge for the year 

At 31 December 2018

Carrying amounts
At 31 December 2018

At 31 December 2017

At 1 January 2017

Acquired
intangible
assets
US$ million

Internally
generated
intangible
assets
US$ million

Total
US$ million

Goodwill
US$ million

146.1
—
—

146.1

—
30.9

177.0

20.7
—
—

20.7
—

20.7

156.3

125.4

125.4

18.8
3.6
(0.8)

21.6

2.7
9.9

34.2

14.4
2.6
(0.8)

16.2
3.2

19.4

14.8

5.4

4.4

69.4
11.2
—

80.6

12.0
—

92.6

40.6
11.0
—

51.6
11.8

63.4

29.2

29.0

28.8

234.3
14.8
(0.8)

248.3

14.7
40.8

303.8

75.7
13.6
(0.8)

88.5
15.0

103.5

200.3

159.8

158.6

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated depreciation of nil were written off in 
2018 (2017: US$0.8 million).

Acquisition during the year

Fair Value of acquired intangible assets recognised on acquisition of AAPN includes licence to operate, trade names and customer relationships. 
The estimated remaining useful life of the acquired intangible assets is 5 years, 5 years and up to 12 years, respectively.

Internally generated intangible assets

This category of assets includes capitalised development costs in accordance with IAS 38. The material projects as included within the carrying 
amount above include compliance with local regulatory requirements in certain jurisdictions US$5.6 million (2017: US$6.6 million) and a major 
upgrade to the gaming systems platform US$23.5 million (2017: $22.4 million). No impairment tests were considered to be required at 31 December 
2018 and the carrying value of internally generated intangible assets is considered to be appropriate. At 31 December 2018 there were projects 
with carrying value US$4.3 million (2017: US$3.1 million) which were not completed and therefore not being amortised. All of these projects are 
expected to complete and commence amortisation in 2019.

113

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
Corporate.888.com

Notes to the Consolidated Financial Statements Continued

12 Goodwill and other intangible assets continued
Analysis of goodwill by cash generating units:

B2C

B2B

Consolidated

Bingo
US$ million

AAPN
US$ million

Other
US$ million

Bingo
US$ million

Total 
goodwill
US$ million

Carrying value at 31 December 2018
Carrying value at 31 December 2017 

95.4
95.4

30.9
—

0.3
0.3

29.7
29.7

156.3
125.4

Impairment

In accordance with IAS 36 and the Group’s stated accounting policy an impairment test is carried out annually on the carrying amounts of goodwill 
and a review for indicators of impairment is carried out for other non-current assets. Where an impairment test was carried out, the carrying value 
is compared to the recoverable amount of the asset or the cash generating unit. In each case, the recoverable amount was the value in use of the 
assets, which was determined by discounting the future cash flows of the relevant asset or cash generating unit to their present value.

Goodwill – Bingo B2C and B2B business 

Goodwill and intangible assets associated with the Bingo online business unit arose following the acquisition of the Bingo online business of 
Globalcom Limited during 2007 and the acquisition of the Wink Bingo business in 2009. The income streams generated from the Bingo online 
business, comprising the B2C Bingo cash generating unit and the B2B cash generating unit. In previous years these have been considered together 
as the risks and rewards associated with those income streams are deemed to be sufficiently similar. In 2018 Bingo B2C and Bingo B2B revenue 
streams were separated following the decline in Bingo revenue mainly due to the regulatory challenges facing the UK Bingo market and the 
termination of contract with one of the B2B partners which resulted in a decreased available headroom.

Key assumptions and inputs used 

Cash flow projections have been prepared for a five year period, following which a long-term growth rate has been assumed. Underlying growth 
rates, as shown in the table below which applies for each of B2B and B2C, have been applied to revenue and are based on past experience, 
including the results in 2018 and 2017 and projections of future changes in the UK online bingo gaming market. B2B contracts that will not be 
renewed were projected accordingly. Key assumptions in preparing these cash flow projections include moderate growth in revenue, a stable level 
of costs per customer acquisition, stable exchange rate for GBP/US$ and the expectation that the Group will continue to operate and be subject to 
gaming duties in its core jurisdictions.

The pre-tax discount rate that is considered by the Directors to be appropriate is the Group's specific Weighted Average Cost of Capital, adjusted 
for tax, which is considered to be appropriate for the online Bingo cash generating units.

Pre-tax
discount rate
applied1

Underlying
growth rate2
year 1 

Underlying
growth rate
years 2-5

Long-term
growth rate
year 6+

At 31 December 2018
At 31 December 2017

9%
9%

2%
3%

3%
1%

2%
2%

Operating
expenses
increase
years 1-5

2%
1%

GBP/US$
exchange
rate used 
in the model
for future
periods

Operating
expenses
increase
year 6+

2%
2%

1.30
1.35

1  The pre-tax discount rate is recalculated by taking into account prevailing risk free rates, equity risk premium and company beta and having regard to external data commenting 

upon the Weighted Average Cost of Capital applied to the Group. 

2  The underlying growth rate in 2018 was calculated excluding the effect of certain B2B contracts which were terminated during 2018 and excluding the full effect of newly acquired 

Bingo brands. For further information see note 28.

The calculation of value in use for Bingo B2C and Bingo B2B units is most sensitive to the following assumptions: 

(i)  Revenue growth rates – growth rates are based on past experience and projections of future changes in the online gaming market.  

The continued highly competitive UK Bingo market as well as the proactive steps 888 has taken to address the tighter regulatory  
environment in the UK adversely impacted 2018 revenue growth. A reduction of 1.3% and 1.9% in the long-term growth rates for each of B2B 
and B2C would result in zero headroom for Bingo B2B and Bingo B2C, respectively.

(ii)  Cash flow forecast – cash flow projections may be affected by changes in the UK gaming market including possible economic slowdown as a 

result of Brexit. A reduction of 10% and 17% in the cash flow projections for each of B2B and B2C would result in zero headroom for Bingo B2B 
and Bingo B2C, respectively.

(iii)  Exchange rate – Management recognises that a change in GBP/US$ currency rate can have a significant impact on available headroom.  

A reduction by 2% and 11%in the GBP/US$ currency rates for each of B2B and B2C would result in zero headroom for Bingo B2B and Bingo 
B2C, respectively.

114

888 Holdings plc Annual Report & Accounts 201812 Goodwill and other intangible assets continued
Goodwill – AAPN 

The Group recognised goodwill of US$30.9 million following the acquisition of additional 53% interest in the voting shares of AAPN during 
December 2018, increasing the Group’s ownership interest to 100%. The recognised goodwill reflects the potentially significant opportunities in the 
US to create additional value for the Group.

Key assumptions and inputs used 

The recoverable amount of the AAPN CGU has been determined from value in use calculations based on cash flow projections from formally 
approved budgets. Beyond the forecast period, management has applied an annual growth rate of 2%. The forecast cash flows are particularly 
uncertain as the rate of market growth in the US is dependent on both the timing of markets opening, as well as their forecast growth rates and 
888’s share of those markets. Management has applied a discount rate to the cash flows which reflect the additional risks specific to the US online 
gambling market. Management analysis shows the value in use is highly sensitive and reasonably possible changes in the US market size and 888’s 
market share could result in an impairment of the goodwill.

Acquired intangible assets 

Software licences
No impairment tests were considered to be required at 31 December 2018 and the carrying value of licences is considered to be appropriate. 

Other intangible assets 
No impairment tests were considered to be required at 31 December 2018 and the carrying value of other intangible assets is considered  
to be appropriate.

13 Property, plant and equipment

Cost
At 1 January 2017
Additions
Disposals

At 31 December 2017
Additions
Disposals

At 31 December 2018

Accumulated depreciation
At 1 January 2017
Charge for the year
Disposals

At 31 December 2017
Charge for the year
Disposals

At 31 December 2018

Carrying amounts
At 31 December 2018

At 31 December 2017

At 1 January 2017

IT equipment
US$ million

Office furniture,
equipment and
motor vehicles
US$ million

Leasehold
improvements
US$ million

Total
US$ million

49.9
4.1
(9.9)

44.1
6.4
(3.5)

47.0

43.6
4.9
(9.9)

38.6
4.4
(3.5)

39.5

7.5

5.5

6.3

4.4
1.2
(0.1)

5.5
0.6
—

6.1

3.3
0.4
(0.1)

3.6
0.5
—

4.1

2.0

1.9

1.1

15.1
0.3
(0.2)

15.2
0.3
—

15.5

13.4
0.4
(0.2)

13.6
0.4
—

14.0

1.5

1.6

1.7

69.4
5.6
(10.2)

64.8
7.3
(3.5)

68.6

60.3
5.7
(10.2)

55.8
5.3
(3.5)

57.6

11.0

9.0

9.1

Following a review of fully written down assets, assets no longer in use with a total cost and accumulated depreciation of US$3.5 million were 
written off in 2018 (2017: US$10.2 million).

115

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
Corporate.888.com

Notes to the Consolidated Financial Statements Continued

14 Investments
Investments in associate

The following entities meet the definition of an associate and have been equity accounted in the consolidated financial statements:

Name

Come2Play Limited

Relationship

incorporation

Country of 

Effective
interest 
31 December
2018

Effective
interest 
31 December
2017

Associate

Israel

20%

20%

On 15 April 2015 the Group acquired 20% of the Ordinary Shares of Come2Play Limited for a cash payment of US$1.5 million. As at 31 December 
2018 the Group had investment in associate of US$0.9 million (2017: US$1.1million). Further disclosures have not been provided as the investment  
is not material to the Group.
A reconciliation of the movements in the Group’s interest in equity accounted associates is shown below:

At 1 January 2017
Share of post-tax loss of equity accounted joint ventures and associates

At 31 December 2017
Share of post-tax loss of equity accounted joint ventures and associates

At 31 December 2018

Investments in US joint ventures

Associates
US$ million

1.3
(0.2)

1.1
(0.2)

0.9

In 2013 the Group entered into a joint venture agreement (‘‘JVA”) with Avenue OLG Entertainment LLC (‘‘Avenue”) and other minority 
shareholders to form AAPN Holdings LLC (‘‘AAPN”), under which the Group had a 47% interest in AAPN. AAPN has a 100% owned subsidiary, 
AAPN New Jersey LLC (‘‘AAPN NJ”), which has a B2C gaming offering in New Jersey.

AAPN has been equity accounted for, reflecting the Group's effective 47% interest in their consolidated results and assets.

On 10 December 2018 (“AAPN buyout day”), the Group acquired an additional 53% interest in the voting shares of AAPN Holdings LLC (‘‘AAPN”), 
increasing its ownership interest to 100% for cash consideration of US$28.5 million. US$10.0 million was paid to the non-controlling shareholders 
on the day of acquisition and additional US$18.5 million to be paid during the first quarter of 2019, included in the other payables as at  
31 December 2018.

AAPN assets and liabilities as of 31 December 2018 are included in the consolidated balance sheet for further information, see note 11.

AAPN results were under the joint venture framework until AAPN buyout day. Starting 11 December 2018 AAPN results are included in the 
consolidated income statement, the impact on 2018 consolidated income statement is not material.

Group’s share of net assets of the joint ventures as of 31 December 2017 are as follows:

Net assets of US joint ventures

Non-current assets
Current assets
Current liabilities

Net assets of joint ventures

Assets attributed to class B holders

Net assets of joint ventures attributed to the Group

Group effective interest in joint ventures

Group share of net assets of joint ventures

116

2017
US$ million

2.5
7.5
(1.1)

8.9

(8.9)

—

47%

—

888 Holdings plc Annual Report & Accounts 201814 Investments continued
Investments in US joint ventures continued
Group’s share of post-tax losses of the joint ventures as are as follows:

Income statement of US joint ventures

Revenue
Expenses

Post tax loss of joint ventures

Expenses attributed to class B holders

Total post tax loss of joint ventures attributed to the Group

Group effective interest in joint ventures

Group share of post tax loss of joint ventures1

1 Jan 2018 – 
10 Dec 2018
US$ million

2017
US$ million

2.7
(10.8)

(8.1)

(2.0)

(10.1)

47%

(4.7)

2.6
(6.1)

(3.5)

(2.0)

(5.5)

47%

(2.6)

1  The Group’s investment in the US joint ventures had reduced to nil due to the US joint ventures’ cumulative losses exceeding the Group’s investment. In 2018 the US joint ventures 
incurred further losses and, as a result, the Group’s investment remained at nil. As the Group’s investment remained at nil, the Group did not recognise the losses of US$4.7 million  
in its consolidated income statement in 2018 (2017: US$2.6 million). The total amount of unrecognised loss as of AAPN buyout day is US$13.2 million (2017: US$8.5 million).

AGN LLC (“AGN”), the entity which contracted with a Las Vegas casino licensee in connection with the operation of a B2C gaming offering  
in Nevada, is 100% owned by the Group. However, the Group considers that due to the manner in which AGN was operated under the contractual 
arrangements in the JVA, it was regarded as a joint venture. During 2016 AGN surrendered its Nevada licence and ceased operation and winded 
down as of 31 December 2017.

Other investments 

The Group holds equity instruments designated at fair value through OCI of US$0.2 million at 31 December 2018 (31 December 2017: US$0.2 million).

15 Deferred taxes
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The Group's deferred tax assets and liabilities resulting from temporary 
differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax relates to the following:
Accrued severance pay
Vacation pay accrual
Property, plant and equipment
Intangible assets

Reflected in the statement of financial position as follows:
Deferred tax assets
Deferred tax liabilities

2018
US$ million

2017
US$ million

0.2
0.5
1.0
(2.6)

(0.9)

1.4
(2.3)

0.2
0.6
1.1
(0.4)

1.5

1.5
—

The Group has no tax losses at 31 December 2018 (2017: nil) that are available indefinitely for offset against future taxable profits of the companies 
in which the losses arose. 

Deferred tax liabilities of US$2.3 million have been recognised in respect of the fair value of acquired intangible assets recognised on acquisition  
of AAPN.

117

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

16 Cash and cash equivalents 

Cash and short-term deposits
Customer funds
Restricted short-term deposits

2018
US$ million

2017
US$ million

74.4
57.1
1.5

133.0

106.7
71.7
1.2

179.6

Customer funds represent bank deposits matched by liabilities to customers and progressive prize pools of an equal value (see note 20). Restricted 
short-term deposits represent amounts held by banks primarily to support guarantees in respect of regulated markets licence requirements.

17 Trade and other receivables

Trade receivables
Other receivables 
Prepayments

Current trade and other receivables
Non-current prepayments 

2018
US$ million

2017
US$ million

19.0
10.3
3.7

33.0
0.8

33.8

27.8
11.4
3.9

43.1
0.8

43.9

The carrying value of trade receivables and other receivables approximates to their fair value as the credit risk has been addressed as part of 
impairment provisioning and, due to the short-term nature of the receivables they are not subject to ongoing fluctuations in market rates. Note 25 
provides credit risk disclosures on trade and other receivables.

18 Share capital 
Share capital comprises the following:

Ordinary Shares of £0.005 each 

1,026,387,500 1,026,387,500

8.1

8.1

Authorised

31 December
2018
Number

31 December
2017
Number

31 December
2018
US$ million

31 December
2017
US$ million

Ordinary Shares of £0.005 each at beginning of year
Issue of Ordinary Shares of £0.005 each

Ordinary Shares of £0.005 each at end of year

Allotted, called up and fully paid

31 December
2018
Number

31 December
2017
Number

31 December
2018
US$ million

31 December
2017
US$ million

359,679,561
4,604,978

358,585,958
1,093,603

364,284,539

359,679,561

3.3
—

3.3

3.2
0.1

3.3

The narrative below includes details on issue of Ordinary Shares of £0.005 each as part of the Group's employee share option plan (see note 22) 
during 2018 and 2017:

During 2018, the Company issued 4,604,978 shares (2017: 1,093,603) out of which 60,182 shares (2017: 155,603) were issued in respect of 
employees' exercising market value options giving rise to an increase in share premium of US$0.1 million (2017: US$0.2 million).

Shares issued are converted into US$ at the exchange rate prevailing on the date of issue. The issued and fully paid share capital of the Group 
amounts to US$3.3 million (2017: US$3.3 million) and is split into 364,284,539 (2017: 359,679,561) Ordinary Shares. The share capital in UK sterling 
(GBP) is £1.8 million (2017: £1.8 million). 

118

888 Holdings plc Annual Report & Accounts 201819 Trade, other payables and provisions

Trade payables
Accrued expenses1
Liability in respect of AAPN buyout2
Other payables

Total trade and other payables
Provisions3

2018
US$ million

2017
US$ million

30.8
63.6
18.5
23.1
136.0
11.3

147.3

38.4
87.3
—
31.2
156.9
47.0

203.9

1  Following the receipt of tax assessments from the German tax authorities position in respect of 2015-2017 period the Group released US$10.7 million of accrual liability in respect  

of VAT due relating to this period.

2  The Group acquired additional 53% interest in the voting shares of AAPN for cash consideration of US$28.5 million. US$10.0 million was paid on the day of acquisition and 

additional US$18.5 million to be paid during the first quarter of 2019. 

3  Includes mainly provisions in respect of regulatory matters related to legacy customers’ activity in prior periods (2017: US$47.0 million in respect of historical value added tax 

relating to the provision of gaming services in Germany prior to 2015).

The carrying value of trade and other payables approximates to their fair value given the short maturity date of these balances. 

Provisions

During the year, the Group recorded a provision of US$10.4 million in respect of regulatory matters related to legacy customers’ activity in prior 
periods. This amount represents management’s best estimate of probable cash outflows related to these matters, which are closely monitored by 
the Group.

During 2017, the Group recorded a provision for exceptional items of US$45.3 million in respect of historical value added tax relating to the 
provision of gaming services in Germany prior to 2015. During 2018, following receipt of tax assessments from the Tax Authorities in Germany,  
the Group paid US$24.6 million on account of this provision and released US$22.4 million of the provision, as described in note 5. 

Movement in the provision during the year is as follows:

At 1 January 2018
Arising during the year
Paid during the year
Released to income statement during the period
Exchange rate

At 31 December 2018

Current
Non-current

20 Liabilities to customers and progressive prize pools

Liabilities to customers
Progressive prize pools

Total
US$ million

47.0
10.4
(24.6)
(22.4)
0.9

11.3

11.3
—

2018
US$ million

2017
US$ million

49.5
7.6

57.1

65.1
6.6

71.7

119

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

21 Investments in significant subsidiaries 
The consolidated financial statements include the following principal subsidiaries of 888 Holdings plc:

Country of 
incorporation

Percentage of 
equity interest
2018
%

Name

VHL Financing Limited

VHL Financing (Malta) Limited

Cassava Enterprises (Gibraltar) Limited

Virtual Digital Services Limited

Brigend Limited

Fordart Limited

888 UK Limited

Virtual Marketing Services Italia Limited

888 Spain Public Limited Company

888 US Limited

888 Atlantic Limited

888 Liberty Limited

888 Romania Limited

888 (Ireland) Limited

888 Denmark Limited

888 Portugal Limited

888 Sweden Limited

Virtual Emerging Entertainment Limited

Gisland Limited

Virtual IP Assets Limited

Virtual Marketing Services (Gibraltar) Limited

Virtual Marketing Services (UK) Limited

Gibraltar

Malta

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Gibraltar

Malta

Malta

Gibraltar

Gibraltar

BVI

Gibraltar

UK

888 US Services Inc.

New Jersey, USA

Dixie Operations Limited

Random Logic Limited

Random Logic Ventures Limited

Sparkware Technologies SRL

Virtual Internet Services Limited

Virtual Internet Services (Ireland) Limited

Virtual Share Services Limited

888 US Inc.

888 US Holdings Inc.

AAPN Holdings, LLC

AAPN New Jersey LLC

120

Antigua

Israel

Israel

Romania

Gibraltar

Ireland

Gibraltar

Delaware, USA

Delaware, USA

Delaware, USA

New Jersey, USA

Percentage of 
equity interest
2017

% Nature of business

100 Holding company

100 Holding company

100 Holder of gaming licences in Gibraltar

100 Holder of gaming licences in Gibraltar  

for European markets which are not 
locally regulated

100 Bingo business operator

100 B2B business operator (except Bingo)

100 Holder of UK remote gaming licence

100 Holder of Italian online gaming licence

100 Holder of Spanish online gaming licence

100 Holder of Interactive Gaming Service 

Provider and Manufacturer licence  
in the state of Nevada

100 Holder of Transactional Waiver pending 
application for full licensing in the state  
of New Jersey

100 Holder of Gaming Vendor License in the 

state of Delaware

100 Holder of Romanian online gaming 

licence

100 Holder of Irish online betting licence

100 Holder of Danish online gaming licence

100 Holder of Portuguese online  

gaming licence

100 Holder of Swedish online gaming licence

100 Trademark licensor

100 Payment transmission

100 Holder of group IP assets

100 Marketing acquisition

100 Advertising services

100 Provider of US-based services  

for US operations

100 Customer call center operator

100 Research, development and marketing 

support

100 Investment holding company

100 Software development

100 Data hosting and development services

100 Data hosting services

100 Administration of employee equity 

schemes

100 Holder of AAPN

100 Holder of AAPN

47 Holding company (Joint venture in 2017)

47 Holder of Casino Service Industry 

Enterprise licence in New Jersey (Joint 
venture in 2017)

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

888 Holdings plc Annual Report & Accounts 201822 Share benefit charges 
Equity-settled share benefit charges

As at 31 December 2018 the Group has equity-settled employee shares and share options granted under two equity-settled employee share 
incentive plans – the 888 All-Employee Share Plan (“AEP”), which expired according to its terms in August 2015, and the 888 Long-Term Incentive 
Plan 2015 (“LTIP”) which was adopted at the Extraordinary General Meeting on 29 September 2015. The 888 Long-Term Incentive Plan 2015 is 
open to employees (including Executive Directors) and full-time consultants of the Group, at the discretion of the Remuneration Committee. 
Awards under this scheme will vest in instalments over a fixed period of at least three years subject to the relevant individuals remaining in 
service. Certain of these awards are subject to additional performance conditions imposed by the Remuneration Committee at the dates of grant, 
further details of which are given in the Directors’ Remuneration Report on pages 60 to 76.

In addition, on 8 May 2017, the Board adopted a Deferred Share Bonus Plan (“DSBP”) in order to allow the Company to comply with the 
requirement contained in its Remuneration Policy pursuant to which any annual bonus payment made to an Executive Director in excess of 100% 
of such Executive Director’s annual salary is deferred into equity awards of the Company in the form of nil cost options or share awards.

Details of equity settled shares and share options granted as part of the AEP, the LTIP and the DSBP are set out below. Shares are granted to 
employees for nil consideration.

Share options granted

Outstanding at the beginning of the year
Market value options lapsed during the year
Market value options exercised during the year
Outstanding at the end of the year1,2,3

2018

2017

Weighted
average
exercise 
price

£1.26
£1.08
£1.38
£1.08

Weighted
average
exercise 
price

£1.27
£1.15
£1.28
£1.26

Number

97,968
(4,694)
(60,182)
33,092

Number

259,981
(6,410)
(155,603)
97,968

1   Of the total number of options outstanding at 31 December 2018, 33,092 had vested and were exercisable (2017: 97,968).
2   The range of exercise prices for options outstanding at 31 December 2018 is £1.02-£1.11 (2017: £1.02-£1.50).
3   The weighted average remaining contractual life at the year-end was 0.79 years (2017: 1.22 years).

Ordinary Shares granted (without performance conditions)

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2018
Number

4,083,372
910,159
(141,397)
(1,273,858)

3,578,276
0.59 years

2017
Number

4,240,266
35,652
(169,213)
(23,333)

4,083,372
1.09 years

121

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

22 Share benefit charges continued
Deferred Share Bonus Plan 

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares exercised during the year

Outstanding at the end of the year
Averaged remaining life until vesting

2018
Number

211,691
197,074
—
(70,564)

2017
Number

—
211,691
—
—

338,201
1.02 years

211,691
1.22 years

The aforementioned grants under the DSBP were approved by the Board as part of the annual bonus award to the Executive Directors for  
2016-2018, pursuant to which an amount equal to 100% of salary was granted in cash, with the additional 50% of salary deferred into shares  
of the Company. These grants were made on 21 March 2018 to the CEO (117,965 Shares) and CFO (79,109 Shares) and 28 June 2017 to the CEO 
(130,914 Shares) and CFO (80,777 Shares), with the shares vesting in equal tranches over three years. Ordinary Shares granted for future vesting 
are valued at the share price at grant date, which the Group considers approximates to the fair value. On 28 March 2018, the Group purchased 
197,074 shares and on 29-30 June 2017 the Group purchased 211,691 shares on the open market at an average price of 277.9¢ per share and 
255.31¢ per share, respectively, all of which were recognised as treasury shares as of 31 December 2018.

Ordinary Shares granted (subject to performance conditions)

Outstanding at the beginning of the year
Shares granted during the year
Lapsed future vesting shares
Shares issued during the year
Outstanding at the end of the year
Averaged remaining life until vesting

2018
Number

5,991,889
1,372,015
—
(3,221,775)
4,142,129
1.25 years

2017
Number

5,573,612
1,332,944
—
(914,667)
5,991,889
1.17 years

Of these grants, 50% of each are dependent on an EPS growth target, and 50% on total shareholder return (“TSR”) compared to a peer group  
of companies. Further details of performance conditions that have to be satisfied on these awards are set out in the Directors’ remuneration 
report on pages 60 to 76. The EPS growth target is taken into account when determining the number of shares expected to vest at each 
reporting date, and the TSR target is taken into account when calculating the fair value of the share grant.

Valuation information – shares granted under TSR condition:

Shares granted during the year:

Share pricing model used
Determined fair value
Number of shares granted
Average risk-free interest rate
Average standard deviation 
Average standard deviation of peer group

2018

2017

Monte Carlo
£1.72
686,008
0.98%
26%
29%

Monte Carlo
£1.72
666,472
0.16%
31%
29%

122

888 Holdings plc Annual Report & Accounts 201822 Share benefit charges continued
Valuation information – shares granted

Weighted average share price at grant date
Weighted average share price at issue of shares

2018

2017

Without
performance
conditions

With
performance
conditions

Without
performance
conditions

With
performance
conditions

£2.76
£2.29

£2.70
£2.30

£2.73
£2.65

£2.73
£2.71

Ordinary Shares granted for future vesting with EPS growth performance conditions are valued at the share price at grant date, which the Group 
considers approximates to the fair value. The restrictions on the shares during the vesting period, primarily relating to non-receipt of dividends, are 
considered to have an immaterial effect on the share option charge.

In accordance with IFRS 2 a charge to the consolidated income statement in respect of any shares or options granted under the above schemes is 
recognised and spread over the vesting period of the shares or options based on the fair value of the shares or options at the grant date, adjusted 
for changes in vesting conditions at each balance sheet date. These charges have no cash impact. 

Share benefit charges

Equity-settled 
Equity-settled charge for the year

Total share benefit charges

2018
US$ million

2017
US$ million

8.9

8.9

8.5

8.5

23 Related party transactions
The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their share benefit 
charges, are set out below:

Short-term benefits 
Post-employment benefits
Share benefit charges – equity-settled

2018
US$ million

2017
US$ million

3.2
0.2
4.2

7.6

4.6
0.2
4.7

9.5

Further details on Directors' remuneration are given in the Directors' Remuneration Report on pages 60 to 76.

US joint ventures

During 2018 the Group charged the US joint ventures for reimbursement of costs of US$3.9 million (2017: US$2.1 million). 

123

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

24 Commitments 
Lease commitments 

Future minimum lease commitments under operating leases on properties occupied by the Group at the year-end are as follows: 

Within one year
Between two and five years
More than 5 years

2018
US$ million

2017
US$ million

5.4
14.9
8.9

29.2

4.9
17.7
11.8

34.4

The expense relating to operating leases recorded in the consolidated income statement in the year was US$5.1 million (2017: US$5.1 million).  
The disclosure in respect of transition to IFRS 16 is provided in note 2.

25 Financial risk management 
The Group is exposed through its operations to risks that arise from use of its financial instruments. Policies and procedures for managing these 
risks are set by the Board following recommendations from the Chief Financial Officer. The Board reviews the effectiveness of these procedures 
and, if required, approves specific policies and procedures in order to mitigate these risks.

•  The main financial instruments used by the Group, on which financial risk arises, are as follows: 

•  Cash and cash equivalents;

•  Trade and other receivables;

•  Trade and other payables;

•  Customer deposits;

•  Equity instruments designated at fair value through OCI.

Detailed analysis of these financial instruments is as follows:

Financial assets

Trade and other receivables1 (note 17)
Cash and cash equivalents (note 16)
Equity (note 14)

1  Excludes prepayments and non-current other receivables.

2018
US$ million

2017
US$ million

29.3
133.0
0.2

162.5

39.2
179.6
0.2

219.0

In accordance with IFRS 9, all financial assets are classified as loans and receivables. Equity investments are measured at fair value through other 
comprehensive income (“FVOCI”) without subsequent recycling to income statement.

Financial liabilities

Trade and other payables1 (note 19)
Customer deposits (note 20)

1  Excludes taxes payable.

In accordance with IFRS 9, all financial liabilities are held at amortised cost.

2018
US$ million

2017
US$ million

100.7
57.1

157.8

93.8
71.7

165.5

124

888 Holdings plc Annual Report & Accounts 201825 Financial risk management continued
Capital

The capital employed by the Group is composed of equity attributable to shareholders. The primary objective of the Group is maximising 
shareholders' value, which, from the capital perspective, is achieved by maintaining the capital structure most suited to the Group's size, strategy, 
and underlying business risk. There are no demands or restrictions on the Group's capital. 

The main financial risk areas are as follows: 

Credit risk

Trade receivables
The Group's credit risk is primarily attributable to trade receivables, most of which are due from the Group's payment service providers (PSP). 
These are third-party companies that facilitate deposits and withdrawals of funds to and from customers' virtual wallets with the Group. These are 
mainly intermediaries that transact on behalf of credit card companies. 

The risk is that a PSP would fail to discharge its obligation with regard to the balance owed to the Group. The Group reduces this credit risk by: 

•  Monitoring balances with PSPs on a regular basis.

•  Arranging for the shortest possible cash settlement intervals.

•  Replacing rolling reserve requirements, where they exist, with a Letter of Credit by a reputable financial institution.

•  Ensuring a new PSP is only contracted following various due diligence and “Know Your Customer” procedures.

•  Ensuring policies are in place to reduce dependency on any specific PSP and as a limit any concentration of risk.

The Group considers that based on the factors above and on extensive past experience, the PSP receivables are of good credit quality and there 
is a low level of potential bad debt as at year-end amounting to US$0.1 million arising from a PSP failing to discharge its obligation (2017: US$0.5 
million). This has been charged to the consolidated income statement.

An additional credit risk the Group faces relates to customers disputing charges made to their credit cards (“chargebacks”) or any other funding 
method they have used in respect of the services provided by the Group. Customers may fail to fulfil their obligation to pay, which will result in 
funds not being collected. These chargebacks and uncollected deposits, when occurring, will be deducted at source by the PSPs from any amount 
due to the Group. As such the Group provides for these eventualities by way of an impairment provision based on analysis of past transactions. 
This provision is set off against trade receivables and at 31 December 2018 was US$1.1 million (2017: US$1.4 million). 

The Group's in-house Fraud and Risk Management department carefully monitors deposits and withdrawals by following prevention and 
verification procedures using internally-developed bespoke systems integrated with commercially-available third-party measures. 

Cash and cash equivalents 
The Group controls its cash position from its Gibraltar headquarters. Subsidiaries in its other main locations maintain minimal cash balances as 
required for their operations. Cash settlement proceeds from PSPs, as described above, are paid into bank accounts controlled by the Treasury 
function in Gibraltar. 

The Group holds the majority of its funds with highly reputable financial institutions and will not hold funds with financial institutions with a low 
credit rating save for limited balances for specific operational needs. The Group maintains its cash reserves in highly liquid deposits and regularly 
monitors interest rates in order to maximise yield.

Customer funds
Customer funds are matched by customer liabilities and progressive prize pools of an equal value. 

Restricted short-term deposits
Restricted short-term deposits are short-term deposits held by banks primarily to support guarantees in respect of regulated markets licence 
requirements.

The Group’s maximum exposure to credit risk is the amount of financial assets presented above, totalling US$162.5 million (2017: US$219.0 million).

125

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

25 Financial risk management continued
Liquidity risk 

Liquidity risk exists where the Group might encounter difficulties in meeting its financial obligations as they become due. The Group monitors its 
liquidity in order to ensure that sufficient liquid resources are available to allow it to meet its obligations. 

The following table details the contractual maturity analysis of the Group's financial liabilities:

On demand
US$ million

In 3 months
US$ million

11.6
57.1

68.7

83.1
—

83.1

On demand
US$ million

In 3 months
US$ million

11.2
71.7

82.9

68.7
—

68.7

2018

Between 
3 months 
and 1 year
US$ million

6.0
—

6.0

2017

Between 
3 months 
and 1 year
US$ million

13.9
—

13.9

More than 
1 year
US$ million

Total
US$ million

—
—

—

100.7
57.1

157.8

More than 
1 year
US$ million

Total
US$ million

—
—

—

93.8
71.7

165.5

Trade and other payables1
Customer deposits

1  Excludes taxes payable. 

Trade and other payables1
Customer deposits

1  Excludes taxes payable. 

Market risk

Currency risk 
The Group's financial risk arising from exchange rate fluctuations is mainly attributed to: 

•  Mismatches between customer deposits, which are predominantly denominated in US$, and the net receipts from customers, which are  

settled in the currency of the customer's choice and of which Pounds Sterling (GBP) and Euros (EUR) are the most significant.

•  Mismatches between reported revenue, which is mainly generated in US$ (the Group's reporting currency and the functional currency  

of the majority of its subsidiaries), and a significant portion of deposits settled in local currencies. 

•  Expenses, the majority of which are denominated in foreign currencies including Pounds Sterling (GBP), Euros (EUR) and  

New Israeli Shekels (ILS).

The Group continually monitors the foreign currency risk and takes steps, where practical, to ensure that the net exposure is kept to an 
acceptable level. This includes the potential use of foreign exchange forward contracts designed to fix the economic impact of known  
liabilities when considered appropriate.

At 31 December 2018 the Group does not have any open foreign exchange forward contracts.

126

888 Holdings plc Annual Report & Accounts 201825 Financial risk management continued
Market risk continued
Currency risk continued
The tables below detail the monetary assets and liabilities by currency:

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

2018

Cash and cash equivalents
Trade and other receivables
Equity instruments designated at fair value 
through OCI

Monetary assets

Trade and other payables
Customer deposits

Monetary liabilities

Net financial position

37.8
6.2

—

44.0

(16.2)
(8.7)

(24.9)

19.1

38.6
14.9

—

53.5

(16.1)
(17.6)

(33.7)

19.8

39.7
2.3

0.2

42.2

(46.9)
(29.0)

(75.9)

(33.7)

13.2
0.5

—

13.7

(19.9)
—

(19.9)

(6.2)

2017

3.7
5.4

—

9.1

(1.6)
(1.8)

(3.4)

5.7

133.0
29.3

0.2

162.5

(100.7)
(57.1)

(157.8)

4.7

Cash and cash equivalents
Trade and other receivables
Equity instruments designated at fair value 
through OCI

Monetary assets

Trade and other payables
Customer deposits

Monetary liabilities

Net financial position

Sensitivity analysis 

GBP
US$ million

EUR
US$ million

ILS
US$ million

USD
US$ million

Other
US$ million

Total
US$ million

29.5
13.9

—

43.4

(28.4)
(12.5)

(40.9)

2.5

59.5
17.3

—

76.8

(11.3)
(14.1)

(25.4)

51.4

25.8
0.4

—

26.2

(30.5)
—

(30.5)

(4.3)

56.7
2.2

0.2

59.1

(21.4)
(41.0)

(62.4)

(3.3)

8.1
5.4

—

13.5

(2.2)
(4.1)

(6.3)

7.2

179.6
39.2

0.2

219.0

(93.8)
(71.7)

(165.5)

53.5

The table below details the effect on profit before tax of a 10% strengthening (and weakening) in the US$ exchange rate at the balance sheet date 
for balance sheet items denominated in Pounds Sterling, Euros and New Israeli Shekels: 

10% strengthening
10% weakening

10% strengthening
10% weakening

Interest rate risk 

Year ended 31 December 2018

GBP
US$ million

EUR
US$ million

ILS
US$ million

(1.9)
1.9

(2.0)
2.0

0.6
(0.6)

Year ended 31 December 2017

GBP
US$ million

EUR
US$ million

ILS
US$ million

(0.3)
0.3

(5.1)
5.1

0.4
(0.4)

At present the Group has no borrowing. Once the Group utilise the RCF (see note 28) it will be exposed to floating rate risk however given the 
magnitude of the max drawable amount under the RCF interest rate fluctuations are not expected to be significant. 

The Group's exposure to interest rate risk is limited to the interest bearing deposits in which the Group invests surplus funds. 

127

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes to the Consolidated Financial Statements Continued

25 Financial risk management continued
Market risk continued
Currency risk continued
The Group's policy is to invest surplus funds in low risk money market funds and in interest bearing bank accounts. The Group arranges for excess 
funds to be placed in these interest bearing accounts with its principal bankers in order to maximise availability of funds for investments. 

Downside interest rate risk is minimal as the Group has no floating rates borrowings. Given current low interest rates a 0.5% downward movement 
in bank interest rates would not have a significant impact on finance income for the year. However, a 0.5% increase in interest rates would, based on 
the year-end deposits, increase annual profits by US$0.3 million (2017: US$0.35 million).

26 Fair value measurements
At 31 December 2018 and 2017, the Group’s equity investment is measured at fair value (level 2). For the remaining financial assets and liabilities,  
the Group considers that the book value approximates to fair value.

There were no changes in valuation techniques or transfers between categories in the period.

27 Provisions, contingent liabilities and regulatory issues 
(a)  The Group operates in numerous jurisdictions. Accordingly, the Group files tax returns, provides for and pays all taxes and duties it believes 

are due based on local tax laws, transfer pricing agreements and tax advice obtained. The Group is also periodically subject to audits and 
assessments by local taxing authorities. Other than as provided in the Group financial statements, the Board is unable to quantify reliably any 
exposure for additional taxes, if any, that may arise from the final settlement of such assessments and considers it unlikely that any further 
liability will arise.

(b)  In 2017, in response to an inquiry from the tax authorities in Germany relating to a legacy VAT matter, the Group disclosed a contingent liability 
of US$18.5 million, relating to issues on which the Group considered that it has strong arguments but regarding which it remained possible 
that there would be a cash outflow. During 2018 following further discussions with tax authorities in Germany culminating in the issuance of 
tax assessments, the Board, supported by their updated legal advice, considered that the risk of cash outflow in respect of these services is 
remote, and therefore the contingent liability no longer exists. The Board has reserved its position and all legal rights, based on the legal advice 
received. The foregoing is in addition to a provision of US$45.3 million (39.6 million Euro) recorded in the 2017 consolidated income statement, 
on account of which the Group paid US$24.6 million and released US$22.4 million during the year.

(c)  As part of the Board's ongoing regulatory compliance and operational risk assessment process, it continues to monitor legal and regulatory 
developments, and their potential impact on the business, and continues to take appropriate advice in respect of these developments.

Given the nature of the legal and regulatory landscape of the industry, from time to time the Group has received notices, communications and 
legal actions from a small number of regulatory authorities and other parties in respect of its activities. The Group has taken legal advice as to 
the manner in which it should respond and the likelihood of success of such actions. Based on this advice and the nature of the actions, for the 
majority of these matters the Board is unable to quantify reliably the outflow of funds that may result, if any. For matters where an outflow of 
funds is probable and can be measured reliably, amounts have been recognised in the financial statements within Provisions. Except for the 
regulatory matters described in notes 5 and 19, these amounts are not material at 31 December 2018,

28 Events after the reporting period 
Acquisitions after the reporting period

On 19 February 2019, the Group announced the signing of an agreement for the acquisition of certain assets of Jet Management Group Limited 
and Jet Media Limited (together, "Jet") for consideration of £18.0 million. Jet is part of the group of companies headed by JPJ Group plc, which 
owns the Jackpotjoy brands. The consideration of £18.0 million will be satisfied all in cash, with £12.0 million being paid to Jet upon closing of the 
acquisition and the remainder of £6.0 million to be paid in September 2019.

Jet has been a partner of Dragonfish, the Group's B2B Bingo division, since 2009 with brands including Costa Bingo, City Bingo and Sing Bingo. 
The acquisition will give the Group full control of these successful brands from a marketing perspective to support and further strengthen the 
Group's position in the UK online bingo market.

On 4 March 2019, the Group announced the acquisition of BetBright's sports betting platform for £15.0 million. The acquisition strengthens 888's 
product and technology capabilities and will support the long-term development strategy for 888sport.

The Directors are still in the process of performing a fair valuation of the acquisitions.

Revolving credit facility

During 2019, 888 has finalised a revolving credit facility with Barclays Bank plc of up to US$50.0 million in order to finance its M&A activities in  
the short term.

128

888 Holdings plc Annual Report & Accounts 2018 
Company Balance Sheet 
At 31 December 2018

Assets
Non-current assets
Investments in subsidiaries
Deferred tax assets

Current assets
Trade and other receivables
Income tax receivable
Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Share capital
Share premium
Treasury shares
Retained earnings1

Total equity 

Liabilities
Current liabilities
Trade and other payables
Income tax payable

Non-current liabilities
Loan payable to subsidiaries

Total liabilities

Total equity and liabilities

Note

2018
US$ million

2017
US$ million

2
10

3

4
4
4

5

9

48.3
0.7

49.0

78.9
—
—

78.9

127.9

3.3
3.6
(1.2)
61.8

67.5

19.5
10.5

30.0

30.4

60.4

127.9

40.5
0.6

41.1

27.9
1.0
0.1

29.0

70.1

3.3
3.5
(0.7)
45.6

51.7

13.4
5.0

18.4

—

18.4

70.1

1 

Includes net profit of the Company for the year ended 31 December 2018 of US$64.2 million (31 December 2017: US$22.2 million).

The financial statements on pages 129 to 133 were approved and authorised for issue by the Board of Directors on 12 March 2019 and were signed 
on its behalf by:

Itai Pazner 
Chief Executive Officer 

Aviad Kobrine
Chief Financial Officer

The notes on pages 132 and 133 form part of these financial statements.

129

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
 
 
Corporate.888.com

Company Statement of Changes in Equity
For the year ended 31 December 2018

Balance at 1 January 2017

Profit and total comprehensive income for the year
Dividend paid (note 9)
Issue of shares (note 4)
Acquisition of treasury shares (note 4)
Equity settled share benefit charges (note 8)

Balance at 31 December 2017

Profit and total comprehensive income for the year
Dividend paid (note 9)
Issue of shares (note 4)
Acquisition of treasury shares (note 4)
Exercise of deferred share bonus plan
Equity settled share benefit charges (note 8)

Balance at 31 December 2018

Share 
capital
US$ million

Share 
premium
US$ million

Treasury 
shares
US$ million

Retained
earnings
US$ million

Total
U $ million

3.2

—
—
0.1
—
—

3.3

—
—
—
—
—
—

3.3

3.3

—
—
0.2
—
—

3.5

—
—
0.1
—
—
—

3.6

—

—
—
—
(0.7)
—

(0.7)

—
—
—
(0.8)
0.3
—

(1.2)

85.4

22.2
(70.5)
—
—
8.5

45.6

64.2
(56.6)
—
—
(0.3)
8.9

61.8

91.9

22.2
(70.5)
0.3
(0.7)
8.5

51.7

64.2
(56.6)
0.1
(0.8)
—
8.9

67.5

The following describes the nature and purpose of each reserve within equity. 

Share capital – represents the nominal value of shares allotted, called-up and fully paid for.
Share premium – represents the amount subscribed for share capital in excess of nominal value. 
Treasury shares – represent reacquired own equity instruments. Treasury shares are recognised at cost and deducted from equity.
Retained earnings – represents the cumulative net gains and losses recognised in the parent company statement of comprehensive income  
and other transactions with equity holders.

The notes on pages 132 and 133 form part of these financial statements.

130

888 Holdings plc Annual Report & Accounts 2018Company Statement of Cash Flows 
For the year ended 31 December 2018

Cash flows from operating activities:
Profit before tax
Adjustments for:
Share benefit charges
Interest costs
Decrease (increase) in net amounts owed by subsidiaries
Decrease (increase) in other receivables
Decrease in trade and other payables

Cash generated from operations
Income tax paid

Net cash generated from operating activities

Cash flows from financing activities:
Issue of shares
Acquisition of treasury shares
Loan received from subsidiaries
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

The notes on pages 132 and 133 form part of these financial statements.

Note

2018
US $ million

2017
US $ million

8

3, 5
3
5

4
4
9
9

71.3

0.8
0.4
(42.8)
0.2
(2.0)

27.9
(0.7)

27.2

0.1
(0.8)
30.0
(56.6)

(27.3)

(0.1)
0.1

—

24.9

0.6
—
46.4
(0.1)
(0.8)

71.0
—

71.0

0.3
(0.7)
—
(70.5)

(70.9)

0.1
—

0.1

131

888 Holdings plc Annual Report & Accounts 2018Financial Statements 
 
Corporate.888.com

Notes to the Company Financial Statements 

1 General information and accounting policies 
A description of the Company, its activities and definitions are included in note 1 to the consolidated financial statements. 

The Company’s financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) as adopted by 
the European Union and on an historical cost basis.

The Company applies consistent accounting policies, as applied by the Group. To the extent that an accounting policy is relevant to both Group 
and Company financial statements, refer to the Group financial statements for disclosure of the accounting policy (see note 2 to the consolidated 
financial statements). Material policies that apply to the Company only are included as appropriate.

Under Section 288 of the Gibraltar Companies Act 2014, the Company is exempt from the requirement to present its own income statement. 

Investment in subsidiaries

The Company’s investments in subsidiaries are carried at cost less provisions resulting from impairment. 

Share-based payments

The financial effect of awards by the Company of options over its equity shares to employees of subsidiary undertakings is recognised by the 
Company in its individual financial statements as an adjustment to its investment in subsidiaries with an opposite adjustment to equity. The 
subsidiary, in turn, will recognise the IFRS 2 adjustment in its income statement with a credit (debit) to equity to reflect the deemed capital 
contribution from (dividend to) the Company.

Critical accounting estimates and judgements – impairment testing of investments in and amounts  
due from subsidiaries

The Company’s investments in and amounts due from subsidiaries have been tested for impairment by comparison against the underlying value  
of the subsidiaries’ assets.

2 Investments in subsidiaries
The Company's principal subsidiaries are listed in note 21 to the consolidated financial statements. In the Company’s financial statements, 
investments in subsidiaries are held at cost less provision for any impairment. The Group applies IFRS 2 - Share-based Payment. Consequently, 
the Company recognises as a cost of investment the value of its own shares that it makes available for the purpose of granting share options to 
employees or contractors of its subsidiaries. The net movement in investment in subsidiaries during the year was US$7.8 million (2017: US$2.6 
million) included within this were share-based payment charges of US$7.8 million in 2017 (2017: US$2.3 million), which is net of US$0.3 million 
intragroup recharges related to share based payment schemes (2017: US$5.5 million). No capital contribution during the year (2017: US$0.3m) in 
respect of incorporation of a new subsidiary.

3 Trade and other receivables

Amounts due from subsidiaries
Other receivables and prepayments

2018
US$ million

2017
US$ million

78.7
0.2

78.9

27.5
0.4

27.9

The carrying value of trade and other receivables approximates to their fair value. None of the balances included within trade and other receivables 
are past due or impaired. Amounts due from subsidiaries are payable on demand.

4 Share capital
The disclosures in note 18 to the consolidated financial statements are consistent with those for the Company, including capital management in 
note 25 to the consolidated financial statements. 

132

888 Holdings plc Annual Report & Accounts 20185 Trade and other payables

Trade payables
Amounts due to subsidiaries
Other payables and accrued expenses

2018
US$ million

2017
US$ million

0.6
16.3
2.6

19.5

0.1
8.2
5.1

13.4

The carrying value of trade and other payables approximates to their fair value. All balances included within trade and other payables are repayable 
on demand.

6 Financial risk management
To the extent relevant to Company’s financial assets and liabilities (see notes 2, 3 and 5), the Company’s financial risk management objectives and 
policies are consistent with those of the Group as disclosed in note 25 to the consolidated financial statements. 

7 Contingent liabilities
The disclosures in note 27 to the consolidated financial statements are consistent with those for the Company. 

Loan payable to subsidiaries are made on terms equivalent to those that prevail in arm’s length transactions.

8 Share benefit charges 
The disclosures in note 22 to the consolidated financial statements are consistent with those for the Company except that the charge for the year  
is partly taken to investment in subsidiaries, as set out in note 2.

9 Related party transactions 
The aggregate amounts payable to key management personnel, considered to be the Directors of the Company, as well as their share benefit 
charges is detailed in note 23 to the consolidated financial statements.

During the year the Company received dividends from its subsidiaries through intercompany accounts (to be paid subsequently in cash), totalling 
US$72.2 million (2017: US$22.2 million) and paid to its shareholders dividends totalling US$56.6 million (2017: US$70.5 million). See note 10 to the 
consolidated financial statements.

Share benefit charges in respect of options and shares of the Company awarded to employees of subsidiaries totalled US$8.1 million (2017: US$7.9 
million). During the year the Company charged its subsidiary for cost of awards for US$0.3 million (2017: US$5.5 million).

During the year the Company borrowed a US$30.0 million from its subsidiaries and recorded a US$0.4 million interest expenses in respect of 
the loan. During 2017 subsidiaries of the company supported it in funding US$2.9 million of the Company’s costs. At 31 December 2018, the net 
amounts owed by subsidiaries to the Company were US$62.4 million (2017: US$19.3 million). 

10 Deferred taxes 
Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The Company's deferred tax assets and liabilities resulting from temporary 
differences, some of which are expected to be settled on a net basis, are as follows: 

Deferred tax assets (liabilities)
Property, plant and equipment
Intangible assets

2018
US$ million

2017
US$ million

1.0
(0.3)

0.7

1.0
(0.4)

0.6

133

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Shareholder Information

Group websites 
A range of shareholder information is available 
in the Investor Relations area of the Group's 
website, corporate.888.com, including: 

•  Latest information on the Group's  

share price 

•  Information on the Group's  

financial performance

•  News and events 

The following websites can also be accessed 
through the Group's main website  
www.888.com or are available directly. 

Casino 
888's Casino games are offered through its 
888casino, live casino and Costacasino:

•  www.888casino.com
•  www.777.com          
•  www.888games.com            
•  live-casino.888casino.com      
•  www.Casino-on-Net.com
•  www.ReefClubCasino.com
•  www.eucitycasino.com
•  www.888vipcasinoclub.com
•  www.costagames.com
•  www.slotcrazy.com
•  www.fantasticspins.com
•  www.skyhighslots.com
•  www.slotsforce.com
•  www.costagames.com
•  www.slotcrazy.com
•  www.fantasticspins.com
•  www.skyhighslots.com
•  www.slotsforce.com

Bingo 
888's Bingo offering is through 888ladies, 
Wink and Costabingo and others:

Italy
888's Italy Casino games and Sport are offered 
through its Italian regulated website

•  www.888ladies.com 
•  www.winkbingo.com
•  www.poshbingo.co.uk
•  www.tastybingo.com
•  www.redbusbingo.com
•  www.bingostreet.com
•  www.bigbrotherbingo.com
•  www.jammyduck.com           
•  www.daisybingo.com               
•  www.888bingo.com
•  www.deepseabingo.com
•  www.sweetshopbingo.com
•  www.costabingo.com
•  www.realdealbingo.com
•  www.singbingo.com
•  www.citybingo.com
•  www.riobingo.com
•  www.wishbingo.com
•  www.angrybingo.com
•  www.treasurebingo.com
•  www.monkeybingo.com
•  www.giantbingo.com
•  www.dinobingo.com
•  www.sparklybingo.com
•  www.frozenbingo.com
•  www.farmyardbingo.com
•  www.seasonbingo.com
•  www.crocodilebingo.com
•  www.kingdomofbingo.com
•  www.rewindbingo.com
•  www.bringobingo.com
•  www.fancybingo.com

Sportsbook 
888's Sportsbook offering is through 888sport

•  www.888.it 
•  www.888casino.it 
•  www.888sport.it 

Denmark
888's Denmark Poker, Casino games and  
Sport are offered through its Denmark 
regulated website

•  www.888.dk 
•  www.888poker.dk 
•  www.888casino.dk
•  www.888sport.dk

Romania
888's Romania Poker, Casino games and  
Sport are offered through its Romania 
regulated website

•  www.888.ro 
•  www.888poker.ro
•  www.888casino.ro
•  www.888sport.ro

Games
888’s Games offering is through 888games

•  www.888games.com

Responsible gaming: 
The Group's dedicated site focusing  
on responsible gaming

•  www.888responsible.com 

Poker 
888's Poker offering is through 888poker

•  www.888sport.com 

USA
888's New Jersey Poker and Casino games  
are offered through its US regulated website

•  US.888Poker.com 
•  US.888Casino.com 
•  US.888.com 

Spain
888's Spain Poker, Casino games and  
Sport are offered through its Spanish 
regulated website

•  www.888.es 
•  www.888poker.es 
•  www.888casino.es
•  www.888sport.es 

•  www.888poker.com
•  www.PacificPoker.com

134

888 Holdings plc Annual Report & Accounts 2018Notes

135

888 Holdings plc Annual Report & Accounts 2018Financial StatementsCorporate.888.com

Notes

136

888 Holdings plc Annual Report & Accounts 2018Company Information

Shareholder services
All enquiries relating to Ordinary Shares, 
Depository Interests, dividends and 
changes of address should be directed 
to the Group’s Transfer Agent:

Company secretary
Strait Secretaries Limited 
57/63 Line Wall Road 
Gibraltar

Link Asset Services 
The Registry 
34 Beckenham Road  
Beckenham 
Kent 
BR3 4TU 
UK

Tel: 0871 664 0300 
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Further information
For further information please contact: 
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Auditors
Ernst & Young LLP 
1 More London Place 
London 
SE1 2AF 
United Kingdom

EY Limited 
PO Box 191 
Regal House 
Queensway 
Gibraltar

Principal bankers
Barclays Bank Plc 
1 Churchill Place 
London 
E14 5HP 
UK

Solicitors
Latham & Watkins 
99 Bishopsgate 
London 
EC2M 3XF 
UK

Hassans 
7/63 Line Wall Road 
Gibraltar

Herzog Fox Neeman 
Asia House 
4 Weizman Street 
Tel Aviv 
Israel 64239

Design & Production
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888 Holdings plc
Suite 601/701 Europort
Europort Road
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T +350 20049800
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E info@888holdingsplc.com

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888 Holdings plc Annual Report & Accounts 2018