Quarterlytics / Financial Services / Financial - Credit Services / adidas

adidas

ads · ASX Financial Services
Claim this profile
Ticker ads
Exchange ASX
Sector Financial Services
Industry Financial - Credit Services
Employees 51-200
← All annual reports
FY2013 Annual Report · adidas
Sign in to download
Loading PDF…
Contents

Chairman’s Report

Directors’ Report

3

4

Remuneration Report

10

Auditor’s Independence Declaration

19

Consolidated Statement of Profit or Loss  
and Other Comprehensive Income

20

Consolidated Statement of Financial Position

21

Consolidated Statement of Changes in Equity

22

Consolidated Statement of Cash Flows

23

Notes to the Financial Statements

24

Directors’ Declaration

63

Independent Audit Report to the Members

64

Corporate Governance Statement

67

Shareholder Information

70

Corporate Directory

72

Adslot Ltd 
ABN 70 001 287 510

Annual Report for the  
year ended 30 June 2013

2

Adslot 

|  Annual Report 2013

Directors’ Report

Chairman’s Report

Chairman’s Report

Our key strategic focus for the year was to sign a diverse catalogue of publishers to our Adslot Publisher 
platform. The Adslot Publisher platform was launched in October 2012, and was the culmination of our 
transition from creating highly customised versions of our technology for each publisher, to creating one 
version that would appeal to a broad range of publishers. Since launch we have secured over 650 publishers 
across the US, UK, Europe and Australia, in the process signing some of the most prominent publishers such 
as eBay, Star Tribune, Lycos, National Public Media and the worlds largest news site The Daily Mail. Publishers 
are adopting the Adslot platform because they see significant benefits in automating their online display 
advertising sales.

The next phase of our strategy sees the launch of the Adslot marketplace. Our marketplace will allow 
advertisers and agencies to profile, plan and purchase premium display inventory across multiple Adslot 
publishers simultaneously. 

Adslot’s marketplace capability will be released at the end of the September quarter, followed by a global 
launch in October 2013. In order to generate the scale required to create liquidity in our marketplace, we are 
working to establish partnerships with companies and technologies that already work with large advertising 
agencies and large publishers. Advertising agencies in particular control a significant majority of the demand 
for display advertising space online and so capturing this demand through partnerships is crucial to the 
success of the Adslot business.

We recently announced a partnership with Nextmark – a technology provider to US agencies – which will see 
their client base able to access and purchase premium display inventory directly from Adslot’s publisher 
catalogue. 

We look forward to announcing more partnerships to help grow our publisher catalogue and importantly  
bring advertiser demand to increase sales of display advertising for our publishers.

Adrian Giles  |  Chairman Adslot Ltd  |  28 August 2013

Directors’ Report

Chairman’s Report

Adslot 

|  Annual Report 2013

3

Directors’ Report

Your Directors present their report, together with the financial report 
of Adslot Ltd [formerly Webfirm Group Limited] ACN 001 287 510 [‘the 
Company’] and its controlled entities [“the Group”] for the financial 
year ended 30 June 2013 and the auditor’s report thereon.

Information on Directors
Mr Adrian Giles, Mr Andrew Barlow, Mr Chris Morris and Ms Tiffany Fuller were directors for the whole financial year  
and up to the date of this report.  |  Mr Andrew Barlow resigned from his appointment as acting chief executive officer  
on 8 October 2012.  |  Mr Ian Lowe was appointed as executive director and chief executive officer on 8 October 2012. 

Mr Adrian Giles 
Non-Executive Chairman

Andrew Barlow
Non-Executive Director

[age 39]

[age 40]

Adrian Giles is an entrepreneur with businesses in the 
Internet, information technology and manufacturing 
industries. In 1997 Adrian co-founded Sinewave 
Interactive which researched and pioneered the concept 
of marketing a website using search engines and was 
the first company in Australia to offer Search Engine 
Optimisation [SEO] as a service.   

In 1998 Adrian co-founded Hitwise which grew over  
10 years to become one of the most recognised global 
internet measurement brands operating successfully in 
the USA, UK, Australia, NZ, Hong Kong, and Singapore. 
Whilst positioning the company for a NASDAQ listing in 
early 2007 Hitwise was sold to Experian [LSE: EXPN] 
in one of Australia’s most successful venture backed 
Internet trade sales. 

Adrian is a member of the Remuneration Committee 
and the Audit & Risk Committee.

Mr Barlow is an experienced entrepreneur who acts  
as an investor and mentor to early-stage technology 
companies with unique IP, highly scalable business 
models and strong executive teams. Mr Barlow 
co-founded Hitwise with Adrian Giles in 1997, was 
Chairman and Managing Director of Hitwise from  
1997 – 2000, and Director of R&D from 2000 – 2002. 
Hitwise was ranked one of the Top 10 fastest growing 
companies by Deloitte for five years running, before 
being sold to Experian Group [LSX.EXPN] in May 2007 
for US$240m. Mr Barlow is also a co-founder of Adslot.

Mr Barlow is the Founder of Venturian, a privately-
owned venture capital fund with investments in a 
number of other technology ventures, including Nitro 
PDF [the second biggest distributor of PDF editing 
software in the world], Brandscreen [Asia’s leading 
demand side platform for online media buying] and 
QMCodes [which makes print media interactive via 
mobile devices]. Mr Barlow has significant expertise  
in online media and business building with a strong 
understanding of the UK and North America markets.

Andrew is Chair of the Remuneration Committee.

4

Adslot 

|  Annual Report 2013

Directors’ Report

Directors’ Report

Mr Ian Lowe
CEO and Executive Director

Ms Tiffany Fuller
Non-Executive Director

[age 43]

[age 43]

Ian Lowe is one of Australia’s most experienced digital 
media executives, having built and run a number of 
successful global media technology companies from 
Australia. He has also forged an impeccable reputation 
in the advertising, media and technology community 
domestically and internationally, and has a deep 
understanding of both agency [demand-side] and 
publisher [supply-side] businesses.

Mr Lowe previously held the role of Chief Executive 
Officer of Facilitate Digital Ltd and, prior to that, worked 
for and managed numerous other media and media 
technology businesses including Traffion, Red Sheriff, 
PMP Limited, and George Patterson Bates.

Mr Chris Morris
Non-Executive Director

[age 65]

Chris Morris is among Australia’s most accomplished 
entrepreneurs and business leaders, having founded 
Computershare [ASX:CPU] in 1978 – one of Australia’s 
most successful global technology companies.

Mr Morris was Chief Executive Officer of Computershare 
from 1990 to 2006, and Executive Chairman from 
2006 to 2010. He is now Non-Executive Chairman of 
Computershare.

Mr Morris has extensive knowledge of the securities 
industry from both a national and international perspective, 
and his diverse experience in building and managing a 
large global enterprise will aid Adslot in its international 
expansion aspirations.

Chris is a member of the Remuneration Committee 
and also the Audit & Risk Committee. Chris is also 
Chair of Smart Parking Limited [ASX:SPZ].

Ms Fuller is a qualified Chartered Accountant who has a 
20-year career across Chartered Accounting, Corporate 
Finance, Investment Banking and Private Equity. Ms Fuller 
joined Rothschild Australia in 1997 in the Investment 
Banking Group after 8 years at Arthur Andersen in 
Audit, Corporate Finance and Management Consulting 
in Australia, UK and the United States.

At Rothschild, Ms Fuller advised various public and 
private clients, was responsible for managing a Microcap 
Fund on behalf of a number of Australia’s large super- 
annuation funds, and was a founding director of the 
Rothschild e-Fund, a technology focused venture 
capital fund. In her roles Tiffany has worked closely 
with emerging technology companies at Board level 
and as corporate adviser.

Tiffany is Chair of the Audit & Risk Committee. Tiffany 
is also a Non-Executive Director of Smart Parking 
Limited [ASX:SPZ].

Mr Brendan Maher
Company Secretary

[age 45]

Brendan Maher joined the Company in 2010  
as a qualified Chartered Accountant with 23 years’ 
experience gained both in Australia and overseas  
with Arthur Andersen, National Westminster Bank  
and Skilled Group Limited.

Mr Maher has extensive experience in financial 
reporting, corporate transactions and was Company 
Secretary at ASX listed Skilled Group Limited [ASX:SKE] 
prior to joining Adslot.

Mr Maher is a member of the Institute of Chartered 
Accountants in Australia and also a member of the 
Australian Institute of Company Directors.

Directors’ Report

Directors’ Report

Adslot 

|  Annual Report 2013

5

Directorships of other listed companies
Other than those disclosed on pages 4 to 5 of this Annual Report no director holds a Directorship  
in any other listed companies in the three year period immediately before the end of the financial year.

Directors’ shareholdings
The following table sets out each director’s relevant interest in shares or options in shares of the  
Company as at the date of this report.

Directors

Mr Adrian Giles

Mr Andrew Barlow

Mr Ian Lowe

Mr Chris Morris

Ms Tiffany Fuller

Share Rights 
#

Share Options 
#

Ordinary 
Shares 
#

19,633,409

62,803,769

-

-

-

20,000,000

70,410,696

100,000

-

-

-

-

-

-

-

Remuneration of directors and senior management
Information about the remuneration of directors and senior management is set out in the remuneration report  
of this directors’ report.

Principal activities
The company operates two main divisions:

The Adslot division provides advertising sales automation services that reduce selling costs and increase advertising 
revenue for publishers. It has three main products:

  ADSLOT PUBLISHER [previously known as Adslot Direct] is a platform that automates the direct sale of online 
display advertising inventory – helping online publishers automate sales and grow profitability. Adslot Publisher  
allows advertisers to find and buy guaranteed, brand safe advertising inventory and develop creative content  
through a simple self-serve process.

  ADSLOT CREATE makes the creation of online display advertising content easy. Online publishers can drive more 
direct sales by empowering advertisers of all sizes to develop their own high quality creative with Adslot Create’s 
simple yet powerful editing tools. Adslot Create reduces the time to develop creative from weeks to minutes.

  ADSLOT ENTERPRISE provides online publishers with all the benefits of Adslot Publisher, but as an integrated 

solution and incorporating auction technology.

The Webfirm division offers online marketing services including search engine optimisation, search engine marketing 
[paid search advertising], social media marketing, website hosting and website development.

Operating Results
The consolidated operating loss before interest, income tax, depreciation and amortisation [EBITDA] is $4,275,300, 
compared to a loss for the prior year of $5,564,742.

The consolidated operating loss after income tax is $6,460,947, compared to a loss for the prior year of $7,331,658.

6

Adslot 

|  Annual Report 2013

Directors’ Report

Review of Operations

Review of Operations

Adslot division
The Adslot division provides advertising sales automation services that reduce selling costs and increase advertising 
revenue for its publisher clients. It was created via the acquisition of three core pieces of technology during 2010 
[Adslot, QDC and Adimise]. Once the technologies were integrated and further innovated it was successfully sold 
and implemented into a small number of large online classifieds publishers in Australia and New Zealand.

From FY 2012 the Company began to focus on increasingly productised iterations of its technology [versus what were 
previously highly customised installations], and correspondingly feature sets that would appeal to a broader set of 
online publishing businesses. Leveraging its various technology assets and knowledge acquired from working closely 
with publishers, in October 2012 the Company launched Adslot Publisher. Adslot Publisher is a purpose built platform 
that allows any online publisher to expose premium inventory into a purpose designed buying interface, from which 
an advertiser can purchase direct from the publisher via an entirely electronic process.

Since October 2012 the Company has signed 657 publishers across US, UK, Europe and Australia to the Adslot 
Publisher platform. The next phase of Adslot’s strategy will see this diverse and growing catalogue of publishers 
assembled into a marketplace, in which large, sophisticated advertisers – such as media agencies – will be able to 
plan and buy premium display advertising inventory across multiple publishers simultaneously.

Adslot’s marketplace capability will be released at the end of the [current] September quarter, followed by a global 
launch in October 2013. This product will be known as Adslot Media. Adslot is also in the process of partnering with 
organisations already servicing large buyers – such as media agencies – and large publishers. This is to optimise  
scale of supply and demand, and in turn optimise marketplace liquidity.

Adslot Create was also released as a stand-alone product in FY 2013, enabling advertisers to quickly and easily build 
banner ads via a library of banner ad design templates. This capability transforms a process of days into minutes, in 
the process removing manual labour and associated cost. Adslot Create is also a key component in all customised 
installations, as it is also in Adslot Publisher for advertisers that do not have appropriate creative assets readily 
available.

Webfirm division
The Webfirm division offers products and services aimed at helping small and medium enterprise customers grow 
their business online. Despite FY 2013 sales slightly reducing to $2.6 million the Webfirm division contributed a 
profitable result of $0.3 million after covering its share of corporate costs.

Whilst the Webfirm divisions strategic focus changed to primarily Search Engine Marketing services for its client 
base last year it has also successfully refocused on providing website development for new and existing clients.

Corporate
Adslot Ltd is exposed to the rapidly evolving digital media industry and its associated risks, however the 
existing and emerging opportunities make it an exciting space in which to operate. The potential rewards 
from the emerging opportunities could be substantial.

Group revenues were down on the previous year, to $4.7 million primarily due to the winding 
back of unprofitable legacy businesses in the Group. The net loss after tax at $6.4 million 
was a reduced loss as compared to FY12 primarily due to lower operating costs.

This result included approximately $3.1 million in non-cash losses consisting of $2.7 million 
in depreciation and amortisation expenses [mostly relating to acquired intangibles relating  
to the Adslot division] and $0.4 million of non-cash share based expenses.

Directors’ Report

Review of Operations

Adslot 

|  Annual Report 2013

7

Matters Subsequent to the end of the financial year
There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 
significantly affected, or may significantly affect, the operations of the group, the results of those operations or the state 
of affairs of the group in future years.

Likely developments and business strategies
In September 2013 the Company will undertake a first release of its marketplace via the release of Adslot Media, a purpose- 
designed buying interface for large buyers such as media agencies. Adslot Media will include advanced buying tools such 
as advanced inventory filtering tools, data driven audience profiling and programmatic optimisation of budget allocation.

The Company expects it will take 2 quarters post global launch in October to drive adoption of the platform, the growth 
of which we expect to drive significant increase in Group revenue in the years to come.

Whilst the Company expects growth in revenues from Adslot Create, Adslot Publisher and to a lesser extent Adslot 
Enterprise and the Webfirm Division, the majority of revenue growth will be derived from the Adslot Media platform.

The Company expects to continue to incur net underlying operational cash outflows during FY 2014, but the extent  
and timing of these are largely subject to the adoption rate of Adslot Media.

Environmental regulations
The group’s operations are not subject to any significant environmental regulations under the Commonwealth, State  
or any other country in which the entity operates.

Dividends
The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during the year.

Shares under option
Details of unissued shares or interests under option as at the date of signing this report are:

Type

Expiry Date

Exercise Price

Options over ordinary shares

08 Jul 2014

Options over ordinary shares

30 Sep 2014

Options over ordinary shares

30 Sep 2014

$0.151

$0.116

$0.190

Total

Number  
Under Option

2,000,000

3,000,000

300,000

5,300,000

There were no shares or interests issued during or since the end of the financial year as a result  
of exercise of an option.

Shares subject to rights
Details of unissued shares or interests subject to rights as at the date of signing this report are:

Type

Right to receive ordinary shares

Right to receive ordinary shares

Right to receive ordinary shares

Right to receive ordinary shares

Right to receive ordinary shares

Total

Share price 
required [a]

$0.100

$0.200

$0.300

$0.400

$0.500

Number  
of rights

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

20,000,000

[a] Share price required to trade above  
a 30 day VWAP before entitlement  
to Right

8

Adslot 

|  Annual Report 2013

Review of Operations

Review of Operations

Indemnification and Insurance of Officers
The Company has during the financial year, in respect of each person who is or has been an officer of the company or 
a related body Corporate, made a relevant agreement for indemnifying against a liability incurred as an officer, 
including costs and expenses in successfully defending legal proceedings.

Since the end of the financial year, the Company has paid premiums to insure all directors and officers of Adslot Ltd 
and the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out of their 
conduct as a director and officer of the Company, other than for conduct involving a wilful breach of duty or a 
contravention of Sections 232[5] or [6] of the Corporations Act 2011, as permitted by section 241A[3] of the 
Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract.

Directors’ Meetings
The following table sets out the number of meetings of the Company’s Directors held during the year ended 30 June 
2013 and the number of meetings attended by each Director.

Directors

Mr Adrian Giles

Mr Ian Lowe

Mr Andrew Barlow

Mr Chris Morris

Ms Tiffany Fuller

Board  
of Directors

Remuneration 
Committee

Audit and Risk 
Committee

Held

Attended

Held

Attended

Held

Attended

8

7

8

8

8

8

7

8

8

8

1

-

1

1

-

1

-

1

1

-

3

-

-

3

3

3

-

-

2

3

Proceedings on behalf of the Company
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on 
behalf of the company, or to intervene in any proceedings to which the company is a party, for the purpose of taking 
responsibility on behalf of the company for all or part of those proceedings.

No proceedings have been brought or intervened in on behalf of the company with leave of the Court under section 
237 of the Corporations Act 2001.

Auditor’s Independence Declaration
The auditor’s independence declaration for the year ended 30 June 2013 has been 
received and can be found on page 19 of the financial report. Details of amounts 
paid or payable to the auditor for non-audit services provided during the year 
are outlined in note 22 to the financial statements.

The directors are satisfied that the provision of non-audit services, during 
the year by the auditor is compatible with the general standard of 
independence for auditors imposed by the Corporations Act 2001.

Review of Operations

Review of Operations

Adslot 

|  Annual Report 2013

9

Remuneration Report

The remuneration report is set out under the following headings:
Section 1:  Non-executive directors remuneration
Section 2:  Executive remuneration
Section 3:  Details of remuneration
Section 4:  Executive contracts of employment
Section 5:  Equity-based compensation

Section 1: Non-executive remuneration
Non-executive directors’ fees are reviewed annually and are determined by the Board. In making 
it’s determination it takes into account fees paid to other non-executive directors of comparable 
companies.

Non-executive directors’ fees are within the maximum aggregate limit of $350,000 per annum 
agreed to by shareholders at the Annual General Meeting held on 30 November 2009. To 
preserve the independence and integrity of their position, non-executive directors do not receive 
performance based bonuses.

The Chairman’s fees are $75,000 per annum. Non-executive directors fees are $50,000 per 
annum. In addition the Chair of the Audit & Risk Committee receives a further $25,000 in 
recognition of the additional workload of that position.

Section 2: Executive remuneration
The Board of Directors are responsible for determining and reviewing compensation 
arrangements for key management personnel and the executive team. In June 2011, the 
Company established a Remuneration Committee who now makes recommendations on 
remuneration of key management personnel to the Board.

The Board assesses the appropriateness of the nature and amount of emoluments of these 
employees on a periodic basis by reference to relevant employment market conditions with the 
overall objective of ensuring maximum stakeholder benefit from the retention of high quality 
executives. Executives’ remuneration consists of a fixed cash component, short-term incentives 
in the form of cash bonuses, and long-term incentives in the form of equity based compensation 
linked to the long term prospects and future performance of the Company. The inclusion of 
equity-based compensation in executives’ remuneration provides a direct link between their 
remuneration and shareholder wealth, otherwise there are no direct relationships.

10

Adslot 

|  Annual Report 2013

Remuneration Report

Remuneration Report

Section 3: Details of remuneration
Details of the remuneration of the directors and the key management of the Company and its controlled entities are set 
out in the following tables.

The key management personnel of Adslot Ltd [formerly Webfirm Group Limited] and its controlled entities include the 
following directors and executive officers:

Directors

Position

Date appointed/resigned

Mr Adrian Giles

Non-Executive Director

Appointed 19 December 2007

Non-Executive Chairman

Executive Chairman

Non-Executive Chairman

From 8 October 2009

From 13 April 2010

From 8 October 2012

Mr Andrew Barlow

Non-Executive Director

Appointed 16 February 2010

Executive Director

From 13 April 2010

Acting Chief Executive Officer

Appointed 30 August 2011

Acting Chief Executive Officer

Resigned 8 October 2012

Non-Executive Director

From 31 December 2012

Mr Ian Lowe

Chief Executive Officer

Executive Director

Appointed 8 October 2012

Appointed 8 October 2012

Mr Chris Morris

Non-Executive Director

Appointed 20 September 2010

Ms Tiffany Fuller

Non-Executive Director

Appointed 20 June 2011

Executive Officers

Mr Brendan Maher

Company Secretary / Chief Financial Officer

Appointed 15 November 2010

Remuneration Report

Remuneration Report

Adslot 

|  Annual Report 2013

11

Section 3: Details of remuneration [continued]

Group  
2013

Short-term  
benefits

Termination 
benefits

Post-
employment 
benefits

Share-based 
payment

Salary  
& fees  
$

Bonus  
$

Other  
$

Name

Executive directors

Mr I Lowe [ i ]

221,320

Non-executive directors

Mr A Giles

Mr A Barlow

Mr C Morris

Ms T Fuller

76,040

140,386

50,000

75,000

-

-

-

-

-

Other key management personnel

Mr B Maher

255,892

30,000

Totals

818,638

30,000

-

-

-

-

-

-

-

Super- 
annuation  
$

Shares & 
Rights 1  
$

% of remuneration 
that consists of 
options & shares  
%

Total  
$

12,352

186,766

420,438

44.4%

-

-

-

-

-

-

-

-

76,040

140,386

50,000

75,000

-

-

-

-

19,112

44,780

349,784

31,464

231,546

1,111,648

12.8%

20.8%

$

-

-

-

-

-

-

-

1  Awards of Shares and Rights to Mr I Lowe and Awards of Shares to Mr B Maher are governed by the rules of the Company’s ESOP, 

given the forfeiture conditions contained in that Plan these awards are in substance rights issues.

[i]  from 8 October 2012

Bonuses
Bonuses appearing in the table above were paid for the year ended 30 June 2013 as follows:

Name

Amount Paid 
$

Amount available  
in future periods 
$

Total Bonus 
Opportunity 
$

Assessment Criteria

Mr B Maher

30,000

-

45,063

Divisional performance, 
governance, reporting and 
performance related KPI’s

No portion of the bonuses paid to key management personnel were forfeited.

12

Adslot 

|  Annual Report 2013

Remuneration Report

Remuneration Report

Section 3: Details of remuneration [continued]

Group  
2012

Short-term  
benefits

Termination 
benefits

Post-
employment 
benefits

Share-based 
payment

Super- 
annuation  
$

Options & 
Rights 1  
$

Total  
$

% of 
remuneration 
that consists  
of options & 
shares  
%

Salary  
& fees  
$

Bonus  
$

Other  
$

Name

Executive directors

Mr A Giles

Mr A Barlow

83,840

321,959

-

-

Mr D Burden [i]

133,058

79,834

Mr A Du Preez [ii]

170,915

Non-executive directors

Mr C Morris

Ms T Fuller

50,000

75,000

-

-

-

Other key management personnel

Mr B Maher

255,121

24,000

Mr M Chamley [iii]

12,113

-

Totals

1,102,006

103,834

-

-

-

-

-

-

-

-

-

$

-

-

-

-

-

30,062

6,593

6,525

13,705

11,831

-

-

-

-

-

-

-

-

-

-

83,840

321,959

226,010

196,451

50,000

75,000

15,775

2,163

6,365

2,030

301,261

46,368

50,360

36,294

8,395

1,300,889

-

-

-

-

-

-

2.1%

4.4%

0.6%

1  Shares issued to Mr B Maher under the Employee Share Option Scheme are in substance rights issues and have been treated as 

such in the remuneration table.

[i]  to 30 August 2011

[ii]  to 30 March 2012

[iii] to 20 July 2011

Bonuses
Bonuses appearing in the table above were paid for the year ended 30 June 2012 as follows:

Name

Amount Paid 
$

Amount available  
in future periods 
$

Total Bonus 
Opportunity 
$

Assessment Criteria

Mr D Burden

79,834

Mr B Maher

24,000

-

-

79,834

43,750

New client signings, client platform 
volumes, divisional performance

Reporting, Governance and other 
performance related KPI’s

No portion of the bonuses paid to key management personnel were forfeited.

Remuneration Report

Remuneration Report

Adslot 

|  Annual Report 2013

13

Section 4: Executive contracts of employment
Formal contracts of employment for all members of the key management personnel are in place. Contractual terms for 
most executives are similar but do, on occasions, vary to suit different needs. The following table summarises the key 
contractual terms for all Key Management Personal.

Length of contract

Open ended

Fixed Remuneration

Remuneration comprises salary and statutory employer superannuation contributions.

Incentive Plans

Notice Period

Resignation

Retirement

Eligible to participate. Incentive criteria and award opportunities vary for each executive.

All members of the key management, including executive directors, have a notice period  
of three months.

Employment may be terminated by giving notice consistent with the notice period.

There are no financial entitlements due from the Company on retirement of an executive.

Termination by the 
Company

The Company may terminate the employment agreement by providing notice consistent 
with the notice period or payment in lieu of the notice period.

Redundancy

Payments for redundancy are discretionary and are determined having regard to the 
particular circumstances. There are no contractual commitments to pay redundancy over 
and above any statutory entitlement.

Termination for  
serious misconduct

The Company may terminate the employment agreement at any time without notice, and 
the executive will be entitled to payment of remuneration only up to the date of termination.

Section 5: Equity-based compensation

Employee share ownership plan [ESOP]
Between 2009 and July 2010 the Company operated an options based scheme for executives and senior employees  
of the Group. Each share option converted into one ordinary share of Adslot Ltd on exercise. No amounts are paid or 
payable by the recipient on receipt of the option. The options carry no voting rights. Options may be exercised at any 
time from the date of vesting to the date of their expiry, subject to the individual remaining an employee of the Company. 
The plan rules allow departed employees to retain their options for a period of time based on the length of their service 
with the Company and the nature of their separation from the Company.

The board considered these conditions appropriate to ensure the objective of maintaining key staff within the Company. 
The issue of share options are not subject to performance conditions.

In July 2010, the Board ceased issuing options to eligible employees under the scheme, as it believed that options  
were no longer the most effective way to remunerate employees.

In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot 
Limited Share Option Plan and the Adslot Employee Share Trust.

Rights to shares are available to be issued to eligible employees based on the performance against agreed key 
performance indicators. Any rights awarded are subject to a two year service period and if this service period is not 
met, the rights to shares will be forfeited by the eligible employee. Shares held by the Trust under the scheme will  
have voting and dividend rights, and the right to participate in further issues pro-rata to all ordinary shareholders.

14

Adslot 

|  Annual Report 2013

Remuneration Report

Remuneration Report

Section 5: Equity-based compensation [continued]
The following table shows grants of share-based compensation to directors and senior management under the ESOP 
for the current financial year ended June 2013:

During the Financial year

Number 
Granted

Number 
Vested

% of Grant 
Vested

% of Grant 
Forfeited

3,000,000

1,674,872

-

-

-

-

-

-

% of  
Compensation for 
the year Consisting 
of Shares

23.7%

12.8%

Name

ESOP Series

Mr I Lowe

Mr B Maher

Accepted on 
10 Oct 12

Accepted on 
14 Sep 12

ESOP Series

Shares Vesting Date

Number of 

14-Sep-2012

1,674,872

13-Sep-2014

10-Oct-2012

1,500,000

9-Oct-2013

10-Oct-2012

1,500,000

9-Oct-2014

Value of 
shares at 
grant date  
$

77,044

88,500

88,500

Expensed  
in FY 2013 
$

Fair Value  
Per Share  
$

Date  
vested and 
exercisable

32,102

66,375

33,187

0.0460

0.0590

0.0590

-

-

-

254,044

131,664

The following table shows grants of share-based compensation to directors and senior management under the ESOP 
during prior year ending June 2012:

During the Financial year

Number 
Granted

Number 
Vested

% of Grant 
Vested

% of Grant 
Forfeited

% of  
Compensation for 
the year Consisting 
of Shares

413,511

-

-

-

2.1%

Name

ESOP Series

Mr B Maher

Accepted on  
01 Dec 11

ESOP Series

Shares Vesting Date

Number of 

01-Dec-2011

413,511

30 Nov 2013

Value of 
shares at 
grant date  
$

21,916

21,916

Expensed  
in FY 2013 
$

Fair Value  
Per Share  
$

Date  
vested and 
exercisable

0.0530

-

6,365

6,365

Remuneration Report

Remuneration Report

Adslot 

|  Annual Report 2013

15

Section 5: Equity-based compensation [continued]

Rights over Shares
Upon commencement of employment [8 October 2012] during the current year Mr Lowe has been granted the right to 
receive the following shares after the share price of the Company trades above a 30 day VWAP as per the table below. 
Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria is met. No amounts are paid or 
payable by the recipient on receipt of the right. The rights carry no voting rights. Some rights are subject to escrow per 
the below table and all rights are subject to Mr Lowe remaining an employee of the Company.

Issue Date

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

Number of 
Rights over 
shares

Required 
VWAP Price  
$

Value of rights 
at grant date  
$

Fair Value per 
right  
$

Escrow 
Required from 
award

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

0.10

0.20

0.30

0.40

0.50

93,000

64,500

66,000

73,000

63,500

360,000

0.0310

0.0215

0.0165

0.0146

0.0127

2 years

2 years

-

-

-

Details of ESOP and other rights to ordinary shares in the company provided as remuneration of directors and the key 
management personnel of the Company are set out below:

Rights/Options Granted During the Year

Rights/Options Vested During the Year

2013

2012

2013

2012

Name

Number

$

Number

$

Number

$

Number

$

Directors

Mr Adrian 
Giles

-

-

Mr Ian Lowe [i]

23,000,000

$537,000

Mr Andrew 
Barlow

Mr Chris 
Morris

Ms Tiffany 
Fuller

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Other Key Management Personnel

Mr B Maher

1,674,872

$77,044

413,511

$25,356

[i]  from 8 October 2012

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

16

Adslot 

|  Annual Report 2013

Remuneration Report

Remuneration Report

Section 5: Equity-based compensation [continued]
The assessed fair value at issue date of the options granted to the executive is allocated equally over the period from 
issue date to vesting date, and the amount is included in the remuneration tables above. Fair values at issue date are 
independently determined using the binomial option pricing model that takes into account the exercise price, the term 
of the option, the share price at issue date and the expected price volatility of the underlying share, the expected 
dividend yield and the risk free interest rate for the term of the option.

The model inputs for ESOP rights to shares granted during the year ended 30 June 2013 included:

Model Input

Grant Date

Escrow End Date

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

ESOP #13-1

ESOP #13-2

ESOP #13-3

14/09/12

13/09/14

-

$0.046

108.3%

0%

2.86%

10/10/12

09/10/13

-

$0.059

106.5%

0%

2.44%

10/10/12

09/10/14

-

$0.059

106.5%

0%

2.44%

The model inputs for other rights granted during the year ended 30 June 2013 included:

Model Input

Grant Date

Exercise Date [i]

Expiry Date [ii]

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

Class #C1

Class #C2

Class #C3

Class #C4

Class #C5

08/10/12

08/10/12

08/10/12

08/10/12

08/10/12

-

-

$0.100

$0.059

97.7%

0%

2.68%

-

-

$0.200

$0.059

97.7%

0%

2.68%

-

-

$0.300

$0.059

97.7%

0%

2.68%

-

-

$0.400

$0.059

97.7%

0%

2.68%

-

-

$0.500

$0.059

97.7%

0%

2.68%

[i]  There is no exercise date as the right vests upon the company shares reaching the exercise price,  

assumed to be after three [3] years for the purpose of valuation.

[ii]  There is no expiry dates related to these rights, but assumed to be five [5] years for the purpose of valuation.

The model inputs for ESOP rights to shares granted during the year ended 30 June 2012 included:

Model Input

Grant Date

Escrow End Date

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

ESOP #12-1

01/12/11

30/11/13

-

$0.053

45.0%

0%

3.22%

Remuneration Report

Remuneration Report

Adslot 

|  Annual Report 2013

17

Section 5: Equity-based compensation [continued]

Details of options granted, exercised and lapsed during the year appear in the following table:

Granted 
during the 
year as 
compen-
sation 
[Number]

Balance at 
the start of 
the year 
[Number]

Exercised 
during the 
year 
[Number]

Forfeited 
during the 
year 
[Number]

Lapsed  
during the  
year  
[Number]1

Balance at 
the end of 
the year 
[Number]

Vested and 
exercisable 
at the  
year end 
[Number]

2013

Name

Directors

Mr A Giles

11,800,000

Mr A Barlow

7,900,000

Mr I Lowe

Mr C Morris

Ms T Fuller

-

-

-

Other key management personnel

Mr B Maher

-

Totals

19,700,000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

[11,800,000]

[7,900,000]

-

-

-

-

[19,700,000]

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1  The fair value of options lapsed during the year was $460,980

This marks the end of the audited remuneration report.

This report is made in accordance with a resolution of directors.

Adrian Giles  |  Chairman  |  28 August 2013

18

Adslot 

|  Annual Report 2013

Remuneration Report

Auditor’s Independence Declaration

 
 
 
Auditor’s Independence 
Declaration

Remuneration Report

Auditor’s Independence Declaration

Adslot 

|  Annual Report 2013

19

Consolidated Statement of Profit or Loss and  
Other Comprehensive Income For the year ended 30 June 2013

Notes

2013  $

2012  $

Total revenue from continuing operations

Other income

Website publishers & related costs

Depreciation and amortisation expenses

Salaries and employment related costs

Consultancy and contractor costs

Directors’ fees

Staff recruitment

Telephone and internet

Share based payment expense

Marketing costs

Lease – rental premises

Impairment of intangibles

Impairment of receivables

Listing & registrar fees

Legal fees

Travel expenses

Audit and accountancy fees

Other expenses

Loss before income tax expense

Loss Income tax expense

Loss after income tax expense

Net loss attributable to members

Other comprehensive income 
Items that may be reclassified subsequently to profit or loss

Foreign exchange translation

Total other comprehensive income

3

3

4

4

4

4

5

4,055,721

4,682,469

673,756

659,129

[748,257]

[1,158,310]

[2,711,403]

[2,658,506]

[5,137,214]

[5,504,663]

[249,846]

[249,995]

[82,629]

[80,164]

[429,785]

[256,716]

[320,100]

-

[12,670]

[89,136]

[113,178]

[237,407]

[129,720]

[341,430]

[587,591]

[246,471]

[202,238]

[114,231]

[211,045]

[44,904]

[377,231]

[50,000]

[70,091]

[87,723]

[130,375]

[222,029]

[177,090]

[830,758]

[6,460,173]

[7,331,658]

[774]

-

[6,460,947]

[7,331,658]

[6,460,947]

[7,331,658]

29,777

29,777

36,452

36,452

Total comprehensive loss attributable to the members

[6,431,170]

[7,295,206]

2013 Cents

2012 Cents

Earnings per share [EPS] from loss from continuing operations 
attributable to the ordinary equity holders of the company

Basic earnings per share

Diluted earnings per share

17

17

[0.94]

[0.94]

[1.08]

[1.08]

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction 
with the accompanying notes.

20

Adslot 

|  Annual Report 2013

Consolidated Statement of Profit or Loss and Other Comprehensive Income

Consolidated Statement of Financial Position

Consolidated Statement of Financial Position
As at 30 June 2013

Notes

2013  $

2012  $

CURRENT ASSETS

Cash and cash equivalents

Trade and other receivables

Total current assets

NON-CURRENT ASSETS

Property, plant & equipment

Other financial assets

Intangible assets

Total non-current assets

Total assets

CURRENT LIABILITIES

Trade and other payables

Other liabilities

Provisions

Total current liabilities

NON-CURRENT LIABILITIES

Provisions

Total non-current liabilities

Total liabilities

NET ASSETS

EQUITY

Issued capital

Reserves

Accumulated losses

TOTAL EQUITY

7

8

9

10

11

12

13

14

14

15

16

9,132,037

1,796,793

13,746,124

1,361,994

10,928,830

15,108,118

130,079

212,664

5,771,645

6,114,388

167,738

212,664

7,869,963

8,250,365

17,043,218

23,358,483

813,104

651,185

212,059

1,015,805

1,011,050

174,727

1,676,348

2,201,582

46,618

46,618

26,294

26,294

1,722,966

2,227,876

15,320,252

21,130,607

76,871,148

76,674,272

1,039,039

1,945,845

[62,589,935]

[57,489,510]

15,320,252

21,130,607

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes.

Consolidated Statement of Profit or Loss and Other Comprehensive Income

Consolidated Statement of Financial Position

Adslot 

|  Annual Report 2013

21

 
Consolidated Statement of Changes in Equity
For the year ended 30 June 2013

2013

Balance at 1 July 2012

Notes

Issued 
Capital $

Reserves $

Accum-
ulated 
Losses $

Total  
Equity $

76,674,272

1,945,845

[57,489,510]

21,130,607

Movement in foreign exchange translation 
reserve

16

Other comprehensive income

Loss attributable to members of the company

Total comprehensive income

Transactions with equity holders in their 
capacity as equity holders

Contributions of equity, net of transaction costs

Treasury shares

Reclassification of lapsed options to retained 
earnings

Reclassification of vested ESOP

Increase in employees’ share based payments 
reserve

-

-

-

-

29,777

29,777

-

-

29,777

29,777

-

[6,460,947]

[6,460,947]

29,777

[6,460,947]

[6,431,170]

15

15

16

16

16

648,721

[457,691]

-

-

-

-

648,721

[457,691]

-

[1,360,522]

1,360,522

5,846

[5,846]

-

429,785

-

-

-

-

429,785

196,876

[936,583]

1,360,522

620,815

Balance 30 June 2013

76,871,148

1,039,039

[62,589,935]

15,320,252

2012

Balance at 1 July 2011

Notes

Issued 
Capital $

Reserves $

Accum-
ulated 
Losses $

Total  
Equity $

76,547,875

5,830,556 [54,290,060]

28,088,371

Movement in foreign exchange translation 
reserve

16

Other comprehensive income

Loss attributable to members of the company

Total comprehensive income

Transactions with equity holders in their 
capacity as equity holders

Contributions of equity, net of transaction costs

Treasury shares

Reclassification of lapsed options to retained 
earnings

Increase in employees’ share based payments 
reserve

15

15

16

16

-

-

-

-

36,452

36,452

-

-

36,452

36,452

-

[7,331,658]

[7,331,658]

36,452

[7,331,658]

[7,295,206]

259,413

[133,016]

-

-

-

-

259,413

[133,016]

-

-

[4,132,208]

4,132,208

-

211,045

-

211,045

126,397

[3,921,163]

4,132,208

337,442

Balance 30 June 2012

76,674,272

1,945,845

[57,489,510]

21,130,607

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes.

22

Adslot 

|  Annual Report 2013

Consolidated Statement of Changes in Equity

Consolidated Statement of Cash Flows

Consolidated Statement of Cash Flows
For the year ended 30 June 2013

CASH FLOWS FROM OPERATING ACTIVITIES

Receipts from trade and other debtors

Interest received

Government grants and other receipts

Notes

2013 $

2012 $

3,294,614

547,574

822,844

4,169,273

1,154,422

-

Payments to trade creditors, other creditors and employees

[8,238,911]

[10,020,116]

Income tax paid

[774]

-

Net cash outflows from operating activities

25

[3,574,653]

[4,696,421]

CASH FLOWS FROM INVESTING ACTIVITIES

Payments for property, plant and equipment

Proceeds from sale of fixed assets

Payments for intangible assets

Net cash outflows from investing activities

CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds from issue of shares

Net cash inflows from financing activities

Net increase/[decrease] in cash held

Cash at the beginning of the financial year

Effects of exchange rate changes on cash

[33,123]

855

[986,304]

[1,018,572]

-

-

[56,813]

20,274

[13,741]

[50,280]

82,880

82,880

[4,593,225]

[4,663,821]

13,746,124

18,352,609

[20,862]

57,336

CASH AT THE END OF THE FINANCIAL YEAR

7

9,132,037

13,746,124

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes.

Consolidated Statement of Changes in Equity

Consolidated Statement of Cash Flows

Adslot 

|  Annual Report 2013

23

Notes to the Financial 
Statements For the year ended 

30 June 2013

1. Summary of Significant Accounting Policies
The financial report covers Adslot Ltd, formerly Webfirm Group Limited [“Company”] and controlled entities [“Group”]. 
Separate financial statements for Adslot Ltd as an individual entity are no longer presented as a consequence of a 
change to the Corporations Act 2001. However limited financial information for Adslot Ltd, as an individual entity is 
included in Note 27. Adslot Ltd is a listed public company, incorporated and domiciled in Australia. The financial report 
is for the financial year ended 30 June 2013 and is presented in Australian dollars.

The principal accounting policies adopted in the preparation of these consolidated financial statements are 
summarised below. These policies have been consistently applied to all the years presented, unless otherwise stated.

[a] Basis of preparation
This general purpose financial report has been prepared in accordance with Australian Accounting Standards, other 
authoritative pronouncements of the Australian Accounting Standards Board [AASB] and the Corporations Act 2001.

Compliance with IFRS
Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot Ltd 
[formerly Webfirm Group Limited] comply with International Financial Reporting Standards [IFRS] as issued by the 
International Accounting Standards Board [IASB]. Adslot Ltd is a for-profit entity for the purpose of preparing the 
financial statements.

Adoption of new and amended standards
The following new standards and amendments to standards are mandatory for the first time for the financial year 
beginning 1 July 2012:

  AASB 2010-8 Amendments to Australian Accounting Standards – Deferred Tax: Recovery of Underlying Assets 
provides clarification on the determination of deferred assets and deferred liabilities when investment property is 
measured using the fair value model in AASB 140 Investment Property.

  AASB 2010-8 also includes the requirement that the measurement of deferred tax assets and deferred tax liabilities 
on non-depreciable assets measured using the revaluation model in AASB 116 Property, Plant and Equipment 
should always be based on recovery through sale.

  These amendments have had no impact on the Group.

  AASB 2011-9 Amendments to Australian Interpretations – Presentation of Items of Other Comprehensive Income 

requires entities to group items presented in Other Comprehensive Income on the basis of whether they are 
potentially re-classifiable to profit or loss subsequently and changes the title of ‘statement of comprehensive 
income’ to ‘statement of profit or loss and other comprehensive income’. 

  The adoption of AASB 2011-9 has resulted in changes to Group’s presentation of its financial statements.

Historical cost convention
These financial statements have been prepared under the historical cost convention as modified by the revaluation  
of available-for-sale financial assets. Under the historical cost convention assets are recorded at the amount of cash  
or cash equivalents paid or the fair value of the consideration given to acquire them at the time of their acquisition. 
Liabilities are recorded at the amount of proceeds received in exchange for the obligation, or in some circumstances  
at the amounts of cash or cash equivalents expected to be paid to satisfy the liability in the normal course of business.

24

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

1. Summary of Significant Accounting Policies [continued]

[a] Basis of preparation [continued]

Critical accounting estimates
The preparation of financial statements in conformity with AIFRS requires the use of certain critical accounting 
estimates. It also requires management to exercise its judgement in the process of applying the Group’s accounting 
policies. The estimates and associated assumptions are based on historical experience and other factors that are 
considered relevant. Actual results may differ from these estimates. The estimates and associated assumptions are 
reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate  
is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects 
both current and future periods.

[b] Going concern
Management continue to invest resources to successfully launch the Adslot products in multiple geographies. The 
Group has incurred a net cash outflows from operations of $3.6m for the year, and management anticipate incurring 
further net cash outflows from operations until such time as sufficient revenue growth is achieved.

Accordingly the ability of the Group to continue as a going concern is dependent upon revenue growth in the  
Adslot division. During FY 2013 Adslot started earning revenues from its Adslot Publisher product. During FY 2014 the 
Group expects increase in revenues from the Adslot Publisher Product and new revenues from the launch of the Adslot 
Market Place [Adslot Media] and from the Adslot Create Product. Despite this, it is likely, net operating cash flows from 
operations will continue to be negative in FY 2014. However the directors believe the Group can continue to pay its 
debts as and when the fall due for the following reasons:

  The Group has a cash position as at 30 June 2013 of $9.1m;

  The Webfirm division is expected to make continued positive net cash flows from its operations during FY 2014; 

  and

  Management could reduce the level of resources dedicated to expanding the business if so required.

Accordingly the directors believe there exists a reasonable expectation that the Group can continue to pay its debts  
as and when they fall due, and the financial report has been prepared on a going concern basis.

[c] Principles of consolidation

Subsidiaries
The consolidated financial statements comprise those of the Company, and the entities it controlled at the end of, or 
during, the financial year. Control is achieved where the Company has the power to govern the financial and operating 
policies of an entity so as to obtain benefit from its activities. All intra-group transactions, balances, income and expenses 
between entities in the Group included in the financial statements have been eliminated in full. Where unrealised losses 
on intra-group asset sales are reversed on consolidation, the underlying asset is also tested for impairment from a 
group perspective. Where an entity either began or ceased to be controlled during the year, the results are included 
only from the date control commenced or up to the date control ceased. The accounting policies adopted in preparing 
the financial statements have been consistently applied by entities in the Group.

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in Note 27.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

25

1. Summary of Significant Accounting Policies [continued]

[c] Principles of consolidation [continued]

Business combinations
Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration for each 
acquisition is measured at the aggregate of the fair values [at the date of exchange] of assets given, liabilities incurred 
or assumed and equity instruments issued by the Group in exchange for control of the acquiree. Acquisition related 
costs are recognised in profit or loss as incurred.

The group recognises identifiable assets and liabilities assumed in the business combination regardless of whether 
they have been previously recognised in the acquiree’s financial statements prior to acquisition. Assets acquired  
and liabilities assumed are generally measured at their acquisition date fair values. Goodwill is stated after separate 
recognition of identifiable intangible assets calculated as the excess of the sum of the fair value of the consideration 
transferred over the acquisition date fair value of identifiable net assets. If the identifiable net assets exceeds the 
consideration transferred, the excess amount is recognised in profit or loss immediately.

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. The 
discount rate used is the incremental borrowing rate that the Group can obtain from an independent financier under 
comparable terms and conditions.

Foreign Currency Exchange
In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s functional 
currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each reporting date, 
monetary items denominated in foreign currencies are retranslated at the rates prevailing at the balance date. Exchange 
differences are recognised in statement of profit or loss and other comprehensive income in the period in which they arise.

On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian dollars at 
exchange rates prevailing on the reporting date. Income and expense items are translated at the average exchange 
rates for the period. Exchange differences arising, if any, are charged/credited to other comprehensive income  
and recognised in the Group’s foreign currency translation reserve in equity. On disposal of a foreign operation the 
cumulative translation difference recognised in equity are reclassified to profit or loss and recognised as part of  
the gain or loss on disposal.

[d] Cash and cash equivalents
For the purposes of the Statement of Cash Flows, cash includes cash on hand and deposits at call which are readily 
convertible to cash and are not subject to significant risk of changes in value, net of bank overdrafts.

Publisher Account Cash represents share of advertising revenue held before release to Adslot Publishers.

[e] Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value.  
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated over  
the estimated useful life using the straight-line method with any balance written off at termination of lease.

Depreciation is calculated on a straight line basis for all plant and equipment. The estimated useful lives, residual  
values and depreciation method are reviewed at the end of each annual reporting period, with the effect of any 
changes recognised on a prospective basis.

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as the 
difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss. The 
following depreciation rates are used for each class of depreciable asset:

Computer Equipment

20 – 40% per annum

Plant & Equipment

20 – 25% per annum

Leasehold Improvements

20% per annum

26

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

1. Summary of Significant Accounting Policies [continued]

[f] Receivables
Trade receivables are recognised initially at fair value and thereafter are measured at amortised cost, less provision  
for impairment. They are non-derivative financial assets with fixed or determinable amounts not quoted in an active 
market. Trade accounts receivable are generally settled between 14 and 60 days and carried at amounts recoverable.

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible are written 
off. A provision for doubtful receivables is established when there is objective evidence that the Group will not be able to 
collect all amounts due according to the original terms of the receivables. The amount of the provision is the difference 
between the asset’s carrying amount and the present value of estimated future cash flows, discounted at the effective 
interest rate. The amount of the provision is recognised in profit or loss. Subsequent recoveries of amounts previously 
written off are credited against the allowance account.

[g] Investments and other financial assets
Financial assets are recognised when the group entity becomes a party to the contractual provisions of the instrument.

At initial recognition, the group measures a financial asset at its fair value plus, in the case of a financial asset not at  
fair value through profit or loss, transaction costs that are directly attributable to the acquisition of the financial asset. 
Transaction costs of financial assets carried at fair value through profit or loss are expensed through profit or loss.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in  
an active market. Loans and receivables are measured subsequent to recognition at amortised cost using the effective 
interest method, less provision for impairment. Discounting is omitted where the effect of discounting is immaterial.

Available-for-sale financial assets are non-derivative financial assets that are either designated to this category or do 
not qualify for inclusion in any other category of financial assets. Available-for-sale financial assets are measured at fair 
value. Gains or losses arising from changes in available-for-sale financial assets are presented in other comprehensive 
income in the period in which they arise.

[h] Trade and other creditors – financial liabilities
Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group prior to 
the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid within 45 days of 
recognition.

Financial liabilities are measured subsequently at amortised cost using the effective interest method.

[i] Borrowings
Borrowings are initially recognised at fair value [less transaction costs] and subsequently measured at amortised cost. 
Any difference between the proceeds and the redemption amount is recognised in the consolidated statement profit  
or loss and other of comprehensive income over the period of the borrowing using the effective interest method.

[j] Finance costs
Finance costs are recognised as expenses in the period in which they are incurred except where they are incurred in 
the construction of a qualifying asset in which case the finance costs are capitalised as part of the asset.

[k] Income tax
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based on 
the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and liabilities attributable 
to temporary differences between the tax bases of assets and liabilities and their carrying amounts in the financial 
statements, and to unused tax losses.

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when  
the assets are recovered or liabilities are settled, based on those tax rates which are enacted or substantively enacted 
for each jurisdiction. The relevant tax rates are applied to the cumulative amounts of deductible and taxable temporary 
differences to measure the deferred tax asset or liability. An exception is made for certain temporary differences arising 

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

27

1. Summary of Significant Accounting Policies [continued]

[k] Income tax [continued]
from the initial recognition of an asset or a liability. No deferred tax asset or liability is recognised in relation to these 
temporary differences if they arose in a transaction, other than a business combination, that at the time of the 
transaction did not affect either accounting profit or taxable profit or loss.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. Deferred tax liabilities 
are always provided for in full.

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and tax 
bases of investments in controlled entities where the parent entity is able to control the timing of the reversal of the 
temporary differences and it is probable that the differences will not reverse in the foreseeable future.

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised directly  
in equity.

Tax consolidation legislation
Adslot Ltd and its wholly-owned Australian controlled entities have implemented the tax consolidation legislation. The 
head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for their own current tax and 
deferred tax amounts. These tax amounts are measured as if each entity in the tax consolidated group continues to  
be a stand-alone taxpayer in its own right.

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which the 
unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled entities  
are not recognised by Adslot Ltd [formerly Webfirm Group Limited].

[l] Employee benefits

Wages and salaries, annual leave and sick leave
Liabilities for wages and salaries, including non monetary benefits and annual leave expected to be settled within  
12 months of the reporting date are recognised in other payables in respect of employees’ services up to the reporting 
date and are measured at the amounts expected to be paid when the liabilities are settled.

Long service leave
Long service leave liability commences to be accrued for staff at four [4] year anniversary date. The liability for long 
service leave expected to be settled within 12 months of the reporting date is recognised in provisions for employee 
entitlements and is measured at the amount expected to be paid when the liabilities are settled. The liability for long 
service leave expected to be settled more than 12 months from the reporting date, is recognised in the non-current 
provision for employee benefits and is measured as the present value of the estimated future cash outflows to be  
made by the Group in respect of services provided by employees up to reporting date.

Share-based compensation benefits
Equity-settled share-based payments with employees and others providing similar services are measured at the fair 
value of the equity instrument at the grant date. The fair value at grant date is determined using a binomial option 
pricing model that takes into account the exercise price, the term of the option, the impact of dilution, the share price  
at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk-free interest 
rate for the term of the option.

The fair value determined at the grant date of the equity-settled share-based payments is recognised as an expense, 
with a corresponding increase in equity [share-based payments reserve] on a straight line basis over the vesting period.

Upon the exercise of options, the balance of the share-based payments reserve relating to those options is transferred 
to share capital and the proceeds received, net of any directly attributable transaction costs, are credited to share 
capital.

28

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

1. Summary of Significant Accounting Policies [continued]

[m] Intangible Assets

Goodwill
Goodwill arising in a business combination is recognised as an asset at the date that control is acquired [acquisition 
date]. Goodwill is measured as the excess of the fair value of consideration paid over the fair value of the identifiable  
net assets of the entity or operations acquired. Goodwill acquired in business combinations is not amortised. Instead, 
goodwill is tested for impairment annually, being allocated to the cash flows of the relevant cash generating unit and is 
carried at cost less accumulated impairment losses. An impairment loss for goodwill is recognised immediately in profit 
or loss and is not reversed in a subsequent period.

Research & development expenditure
Research costs are expensed as incurred. An intangible asset arising from development expenditure on an internal 
project is recognised only when the Group can demonstrate the technical feasibility of completing the intangible asset 
so that it will be available for use or sale, its intention to complete and its ability to use or sell the asset, how the asset will 
generate future economic benefits, the availability of resources to complete the development and the ability to measure 
reliably the expenditure attributable to the intangible asset during its development. Following the initial recognition of 
the development expenditure, the cost model is applied requiring the assets to be carried at cost less any accumulated 
amortisation and accumulated impairment losses. Any expenditure so capitalised is amortised over the period of 
expected benefits from the related project.

The carrying value of an intangible asset arising from development costs is tested for impairment annually when the 
asset is not yet available for use or more frequently when an indicator of impairment arises during the reporting period.

Intellectual property
The intellectual property relates to the names, platform technology, branding and domains acquired as a result of the 
acquisition of Adslot, Adimise, Full Circle Online and QDC IP Technology businesses. Where the useful life is assessed as 
indefinite, assets are not amortised and the carrying value is tested for impairment annually or more frequently if events 
or changes in circumstances indicate impairment. It is carried at cost less impairment losses. For those assets assessed 
as having a finite life, they are amortised on a straight-line basis over the estimated useful life of the asset. The expected 
accounting useful life of intellectual property relating to the Adslot, Adimise and QDC IP Technology business is 5 years.

Domain name
Acquired domain names are brought to account at cost, useful life is assessed as indefinite and the assets are not 
amortised. The carrying value is tested for impairment annually or more frequently if events or changes in circumstances 
indicate impairment. They are carried at cost less impairment losses.

Software
Software represents internally developed software platforms capitalised according to accounting standards. Software 
is assessed as having a finite life and is amortised on a straight-line basis over the estimated useful life of the asset. The 
expected accounting useful life of software is 5 years.

The carrying value of the software is tested for impairment when an indicator of impairment arises during the reporting 
period.

[n] Leased assets
Leases of assets under which the Group assumes substantially all the risks and benefits of ownership are classified  
as finance leases as distinct from operating leases under which the lessor effectively retains substantially all such  
risks and benefits. Property, plant and equipment acquired by finance leases is capitalised at the present value of the 
minimum lease payments as a finance lease asset and as a corresponding lease liability from date of inception of the 
lease. Lease assets are amortised over the period the entity is expected to benefit from the use of the assets or the 
term of the lease, whichever is shorter. Finance lease liabilities are reduced by the component of principal repaid. 
Lease payments are allocated between the principal component of the liability and interest expense.

Operating lease payments are charged to statement of profit or loss and other comprehensive income on a straight-line 
basis over the period of lease term. Associated costs such as maintenance and insurance are expensed as incurred.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

29

1. Summary of Significant Accounting Policies [continued]

[o] Goods and services tax
Revenue, expenses and assets are recognised net of the amount of goods and services tax [GST], except:

i.   Where the amount of GST incurred is not recoverable from taxation authority, it is recognised as part of the  

cost of acquisition of an asset or as part of an item of expense; or

ii.  For receivables and payables which are recognised inclusive of GST.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables  
or payables.

[p] Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue are 
net of returns, allowances and duties and taxes paid.

Revenue is recognised for the major business activities as follows:

Rendering of services
Service revenue is recognised on an accruals basis as and when the service has been passed onto the customer.

Website development revenue is recorded based on project delivery. All projects are assigned percentages of project 
completion [based on actual work in progress] and all website development revenue applicable to percentage of 
incomplete work is recorded as unearned revenue.

Website hosting, SSL certificate and domain name registration revenue is recorded over one year duration. While 30% 
of search engine renewal revenue is recorded as earned in first month of renewal contract, the balance 70% revenue is 
recognised over one year duration. Prepaid revenue calculated in this regard is excluded from revenue and is being 
treated as unearned revenue in the Consolidated Statement of Financial Position.

Adslot Publisher revenue is accounted for in accordance with AASB 118 Revenue such that only the portion of the 
media campaign that is retained by Adslot for their services is recorded as revenue. Where underlying campaigns 
selected by advertisers are served over a period a time, the portion that extends beyond the reporting period is not 
taken up as revenue. Where the funds for these campaigns are prepaid by advertisers those amounts are treated as 
unearned revenue in the Consolidated Statement of Financial Position.

Funds collected from advertisers and due to publisher clients are separated from Company funds and are disclosed in 
the accounts as “Cash held on behalf of Publishers” and “Publisher Creditors”.

Interest revenue
Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the amount can 
be measured reliably, taking into account the effective yield on the financial asset.

Government grants
Government grants are recognised at fair value where there is reasonable assurance that the grant will be received and 
all grant conditions will be met. Grants relating to expense items are recognised as income over the periods necessary 
to match the grant to the costs they are compensating. Grants relating to assets are credited to deferred income and 
are amortised on a straight line basis over the expected lives of the assets.

Sale of non-current assets
The net gain from the sale of non-current asset sales is recognised in income at the date control of the asset passes to 
the buyer, usually when the signed contract of sale becomes unconditional.

[q] Leasehold improvements
The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the estimated 
useful life of the improvement to the Group, whichever is the shorter.

30

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

1. Summary of Significant Accounting Policies [continued]

[r] Earnings per share

Basic earnings per share
Basic earnings per share for continuing operations and total operations attributable to members of the Company are 
determined by dividing net profit after income tax from continuing operations and the net profit attributable to members 
of the Company respectively, excluding any costs of servicing equity other than ordinary shares, by the weighted average 
number of ordinary shares outstanding during the financial period. The number of shares used in the calculation at any 
time during the period is based on the physical number of shares issued.

Diluted earnings per share
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and 
the weighted average number of shares assumed to have been issued for no consideration in relation to dilutive 
potential ordinary shares.

[s] Dividends
Provision is made for the amount of any dividend determined or recommended by the directors on or before the end of 
the financial year but not distributed at balance date.

[t] Impairment of assets
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually 
for impairment or more frequently if events or changes in circumstances indicate that they might be impaired. Other 
assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may 
not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. 
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately 
identifiable cash inflows which are largely independent of the cash inflows from other assets or groups of assets 
[cash-generating units]. Non-financial assets other than goodwill that suffered impairment are reviewed for possible 
reversal of the impairment at each reporting date.

[u] Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision maker. The chief operating decision maker has been identified as the Chief Executive Officer.

Each of the operating segments is managed separately as each of these service lines requires different technologies, 
service different clients and sells different products. All inter-segment transactions are carried out at arm’s length prices.

There have been no changes from prior periods in the measurement methods used to determine reported segment 
profit or loss.

[v] Critical accounting judgements and key sources of estimation 

uncertainty

Critical judgements in applying the entity’s accounting policies
The following are the critical judgements [apart from those involving estimations, which are dealt with below], that 
management has made in the process of applying the Group’s accounting policies and that have the most significant 
effect on the amounts recognised in the financial statements:

Revenue recognition
In web development and web hosting business operations, management assesses stage of completion of each project 
and recognises revenue in the period in which development work is undertaken. In making its judgement, management 
considered the standard duration of such contracts, stage of progress in contracts and commencement date of such 
contracts. Accordingly, management has deferred recognising some web development and web hosting revenue of an 
estimated value of services to be rendered in the future.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

31

1. Summary of Significant Accounting Policies [continued]

[v] Critical accounting judgements and key sources of estimation 

uncertainty [continued]

Key sources of estimation uncertainty
The following are the key assumptions concerning the future and other key estimation uncertainty at the reporting date, 
that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year.

Impairment of goodwill and intangible assets
Determining whether goodwill and intangible assets are impaired required an estimation of the value in use of the 
cash-generating units to which goodwill and intangible assets have been allocated. The value in use calculation 
requires the entity to estimate the future cash flows expected to arise from the cash-generating unit and a suitable 
discount rate in order to calculate the present value. The future cash flows included in the assessment are predicted 
largely on the successful launch of Adslot Media in September 2013. In the event that this product does not generate 
revenues as planned an impairment of the related intangible assets may result.

The carrying amount of goodwill and intangible assets at the reporting date was $5,771,645 [2012: $7,869,963] and 
there were no impairment losses [2012: $50,000] recognised during the current financial year. Refer to Note 11 for 
further details.

Capitalisation of internally developed software
Distinguishing the research and development phases of software projects and determining whether the recognition 
requirements for the capitalisation of development costs are met, requires judgement. After capitalisation, manage-
ment monitors whether the recognition requirements continue to be met and whether there are any indicators that 
capitalised costs may be impaired.

Share based payments
The calculation of the fair value of options issued requires significant estimates to be made in regards to several 
variables such as volatility, dividend policy and the probability of options reaching their vesting period. The estimations 
made are subject to variability that may alter the overall fair value determined. The share based payment expenses for 
the year was $429,785 [2012: $211,045].

Unrecognised deferred tax assets
As disclosed in Note 5, the Group has not recognised deferred tax assets relating to temporary differences, capital 
losses or operating losses. Deferred tax assets are only recognised when it is probable that they will be able to be 
utilised in future reporting periods. Due to the continuing operating losses, the directors have determined it not 
appropriate to recognise deferred tax assets until a point in time where it is probable that future taxable income is 
going to be available to utilise the assets. The tax benefit of deferred tax assets not recognised is $5,352,038 [2012: 
$4,182,251].

Research and development tax concessions
A receivable of $953,878 [2012: $659,129] has been recognised in relation to a research and development tax concession 
for the 2013 financial year. The actual claim is yet to be submitted with the Australian Tax Office and therefore there 
remains some uncertainty in regards to the quantum of the concession to be received. The financial statements reflect 
the directors’ estimate of the receivable after taking into account the likelihood of each component of the claim being 
received.

32

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

1. Summary of Significant Accounting Policies [continued]

[v] Critical accounting judgements and key sources of estimation 

uncertainty [continued]

Contingent consideration – QDC Technologies
As detailed in Notes 13 the Company agreed to pay to the vendors of QDC Technologies Pty Ltd [QDC] further 
consideration of up to 13,333,333 additional shares if after eighteen [18] months post acquisition the total consideration 
paid to the vendors was less than $4.0 million. On 6 June 2012 all 13,333,333 additional shares became payable and 
nine out of eleven vendors of QDC were issued with 8,557,576 additional shares in accordance with the QDC acquisition 
agreement.

During 2013 financial year, additional shares to the remaining two QDC vendors who are related parties of the Company, 
were approved paid by shareholders at the 2012 Annual General Meeting. At reporting date, the deferred vendor 
consideration has a nil balance [2012: $286,545]. The difference between deferred vendor consideration liability at 2012 
financial year end and the actual payment amount during the year has been recognised in other expenses in the 
consolidated statement of profit or loss and other comprehensive income.

[w] New standards and interpretations issued but not effective
Certain new accounting standards and interpretations have been published that are not mandatory for 30 June 2013 
reporting periods, and have not yet been adopted by the Group. The Group’s and the parent entity’s assessment of the 
impact of these new standards and interpretations is set out below.

The following new or amendments to existing standards have been published and are mandatory for accounting 
periods beginning on or after 1 January 2013 or later periods, but have not been adopted. They are expected to result 
in minimum or no impact to the Group’s financial statements.

  AASB 9 Financial Instruments;

  AASB 10 Consolidated Financial Statements;

  AASB 11 Joint Arrangements replaces AASB 131 Interests in Joint Ventures;

  AASB 12 Disclosure of Interests in Other Entities

  AASB 13 Fair Value Measurement and related AASB 2012-8 Amendments to Australian Accounting Standards 

arising from AASB 13;

  AASB 119 Employee Benefits [2011], AASB 2012-10 Amendments to Australian Accounting Standards arising from 
AASB 119 [2011] and AASB 2012-11 Amendments to AASB 119 [September 2011] arising from Reduced Disclosure 
Requirements.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

33

2. Segment Information

2013 

Business segments

External sales

Adslot

Webfirm

Total

927,526

2,623,674

3,551,200

Segment result from continuing operations

[7,593,420]

256,998

[7,336,422]

Depreciation included in segment result [note 9]

54,837

15,781

70,618

Amortisation included in segment result [note 11]

2,593,954

46,831

2,640,785

Additions to non-current assets [PP&E]

Impairment of intangibles

Statement of Financial Position

Segment assets

Segment liabilities

2012 

Business segments

External sales

24,996

-

6,378

-

31,374

-

13,522,381

520,619

14,043,000

[12,983,823]

[732,600]

[13,716,423]

Adslot

Webfirm

Total

988,202

2,818,745

3,806,947

Segment result from continuing operations

[8,325,243]

90,914

[8,234,329]

Depreciation included in segment result [note 9]

24,654

6,707

31,361

Amortisation included in segment result [note 11]

2,533,915

46,831

2,580,746

Additions to non-current assets [PP&E]

Impairment of intangibles

Statement of Financial Position

Segment assets

Segment liabilities

17,043

-

3,136

50,000

20,179

50,000

15,169,232

607,814

15,777,046

[13,480,099]

[783,344]

[14,263,443]

Segment revenue reconciles to total revenue from continuing operations as follows:

Revenue

Total segment revenue

Head office revenue

Interest revenue

Intersegment eliminations

Total revenue from continuing operations

2013 $

2012 $

3,551,200

3,806,947

-

526,530

[22,009]

11,257

891,590

[27,325]

4,055,721

4,682,469

34

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

2. Segment Information [continued]
A reconciliation from segment result to operating profit before income tax is provided as follows:

Segment Result

Total segment result

Interest revenue

Other revenue

Impairment of intangibles

Deferred vendor consideration

Share option expenses

Loss on foreign exchange

Income tax paid

Profit on sale of fixed assets

2013  $

2012  $

[7,336,422]

[8,234,329]

526,530

673,756

-

891,590

670,386

[50,000]

95,515

[308,302]

[429,785]

[211,045]

[20,862]

[774]

691

-

-

-

Other head office income/[expenses] not allocated in segment result

30,404

[89,958]

Loss before income tax from continuing operations

[6,460,947]

[7,331,658]

Reportable segment assets are reconciled to total assets as follows:

Segment assets

Total segment assets

Head office assets

Intersegment eliminations

Total assets as per the statement of financial position

Reportable segment liabilities are reconciled to total liabilities as follows:

Segment assets

Total segment liabilities

Head office liabilities

Intersegment eliminations

Total liabilities as per the statement of financial position

2013  $

2012  $

14,043,000

15,777,046

22,826,015

26,816,537

[19,825,797]

[19,235,100]

17,043,218

23,358,483

2013  $

2012  $

[13,716,423]

[14,263,443]

[869,926]

[827,836]

12,863,383

12,863,403

[1,722,966]

[2,227,876]

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

35

Notes to and forming part of the segment information

Business segments
The Group is organised into the following segments by product and service type:

Adslot
The Adslot division provides advertising sales automation services that reduce selling costs and increase advertising 
revenue for publishers through its three main products: Adslot Publisher, Adslot Create and Adslot Enterprise.

Webfirm
The Webfirm division offers online marketing services including search engine optimisation, search engine marketing 
[paid search advertising], social media marketing, website hosting and website amendments.

Accounting policies
The accounting policies of the reportable segments are the same as the Group’s accounting policies described in note 1.

Segment revenues, expenses, assets and liabilities are those that are directly attributable to a segment and the 
relevant portion that can be allocated to the segment on a reasonable basis. Segment profit represents the profit 
earned by each segment without investment revenue, finance costs and income tax expense. This is the measure 
reported to the chief operating decision maker for the purposes of resource allocation and assessment of segment 
performance.

Segment assets include all assets used by a segment and consist primarily of operating cash, receivables, capitalised 
R&D and other intangible assets, net of related provisions but do not include non-current inter-entity assets and 
liabilities which are considered quasi-equity in substance.

Segment liabilities consist primarily of trade and other creditors, employee benefits and sundry provisions and 
accruals. Segment assets and liabilities do not include income taxes.

Inter-segment transfers
Segment revenue reported above represents revenue generated from external customers. Inter segment revenue 
transfers of $22,009 [2012: $27,325], and corresponding expenses have been eliminated on consolidation.

Major customers
The Group provides services to and derives revenue from a number of customers in both the Adslot and Webfirm 
divisions. During the year, the Group has derived over 10% of consolidated revenue from continuing operations from 
one customer within the Adslot division.

Geographical information
Revenues from external customers are attributed to individual countries based on the invoiced address for the services.

Revenue from external customers

Non-current assets

2013  $

2012  $

2013  $

2012  $

Continuing Operations

Australia and New Zealand

3,512,426

3,780,305

6,107,973

8,248,359

North America

Europe

Total revenue and non-current  
assets from continuing operations

11,086

5,679

3,529,191

-

10,574

3,790,879

3,085

3,330

-

2,006

6,114,388

8,250,365

36

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

3. Revenue and Other Income

Revenue

Revenue for services rendered

Interest income

Total revenue

Other income

R&D grant

Total revenue and other income

4. Expenses

Loss before income tax includes the following specific expenses:

Depreciation and amortisation

Amortisation – Leasehold improvements

Amortisation – Software development costs

Depreciation – Plant & equipment

Total depreciation and amortisation

Other charges against assets

Impairment of intangibles

Impairment of trade receivables

2013  $

2012  $

3,529,191

526,530

4,055,721

673,756

673,756

4,729,477

3,790,879

891,590

4,682,469

659,129

659,129

5,341,598

2013  $

2012  $

7,277

2,640,785

63,341

2,711,403

-

12,670

7,169

2,580,746

70,591

2,658,506

50,000

70,091

Rental expense – operating leases

320,100

377,231

Defined contribution superannuation expense

[Profit]/Loss on sale of PP&E & internally developed software

Deferred vendor consideration

Foreign currency loss

410,294

[691]

[95,515]

20,862

362,917

[20,274]

308,302

43,541

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

37

5. Income Tax Expense

[a]  Numerical reconciliation of income tax expense  

to prima facie tax benefit

Loss before income tax

Prima facie tax benefit on loss before income tax at 30%  
[2012: 30%]

Tax effect of:

Other non-allowable items

Share options expensed during year

Research & development tax concession

Income tax benefit attributable to entity

Deferred tax assets relating to tax losses not recognised

Income tax expense attributable to entity

[b]  Deferred tax assets not brought to account

Deferred tax assets not brought to account, the benefits of  
which will only be realised if the conditions for deductibility set  
out on Note 1[k] occur

Temporary differences

Tax Losses:

Operating losses

Capital losses

Potential tax benefit [30%]

2013  $

2012  $

[6,460,173]

[7,331,658]

[1,938,052]

[2,199,497]

4,185

128,936

635,918

[1,169,013]

1,169,787

774

17,027

63,314

544,441

[1,574,715]

1,574,715

-

[4,605,182]

[6,025,183]

22,313,431

131,879

17,840,128

5,352,038

19,834,142

131,879

13,940,838

4,182,251

The company and its wholly-owned Australian resident entities have formed a tax-consolidated group and are therefore 
taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd.

6. Dividends
The Company declared no dividends in the current year or prior year. There are no franking credits available to 
shareholders of the Company.

7. Cash and Cash Equivalents

Cash at bank and on hand

Publisher account

2013  $

9,123,060

8,977

9,132,037

2012  $

13,746,124

-

13,746,124

38

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

8. Trade and Other Receivables

2013  $

2012  $

Current:

Trade debtors

Less: Allowance for impairment

Other receivables

Prepayments

The average age of the Company’s trade receivables is 35 days 
[2012: 44 days].

[a]  Ageing of past due but not impaired

0 – 30 days

31 – 60 days

61 – 90 days

Over 91 days

[b]  Movement in the provision for impairment

Balance at beginning of the year

Impairment recognised during the year

Amounts written off as uncollectible

Amounts recovered during the year

Balance at the end of the year

605,003

[20,480]

584,523

1,082,879

129,391

1,796,793

67,817

1,206

72

-

69,095

470,684

13,937

[458,473]

[5,668]

20,480

983,411

[470,684]

512,727

800,037

49,230

1,361,994

54,571

49,665

27,567

390

132,193

523,190

77,100

[108,390]

[21,216]

470,684

In determining the recoverability of a trade receivable, the Company considers any recent history of payments and the 
status of the projects to which the debt relates. No payment terms have been renegotiated. The concentration of credit 
risk is limited due to the customer base being large and unrelated. Accordingly, the directors believe that there is no 
further provision required in excess of the allowance for impairment.

Included in the amounts written off as uncollectible in 2013 is an amount of $445,703 which relates to a legacy 
business for which an allowance for impairment was made in 2009.

Fair value of receivables
Fair value of receivables at year end is measured to be the same as receivables net of the allowance for impairment.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

39

9. Non-Current Assets – Property, Plant and Equipment

Leasehold improvements – at cost

Less: Accumulated amortisation

Plant and equipment – at cost

Less: Accumulated depreciation

Computer equipment – at cost

Less: Accumulated depreciation

Total carrying amount of property, plant and equipment

2013  $

36,385

[14,871]

21,514

159,090

[100,144]

58,946

215,159

[165,540]

49,619

130,079

2012  $

36,385

[7,594]

28,791

159,090

[78,608]

80,482

187,116

[128,651]

58,465

167,738

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and end of the 
current financial year are set out below:

2013

Carrying amount at  
1 July 2012

Additions

Disposals/write offs

Depreciation/amortisation 
expense

Carrying amount at  
30 June 2013

2012

Carrying amount at  
1 July 2011

Additions

Disposals/write offs

Depreciation/amortisation 
expense

Carrying amount at  
30 June 2012

Leasehold 
Improvements  $

Plant and 
Equipment  $

Computer 
Equipment  $

28,791

80,482

58,465

-

-

-

-

[7,277]

[21,536]

53,613

[20,654]

[41,805]

Total  $

167,738

53,613

[20,654]

[70,618]

21,514

58,946

49,619

130,079

Leasehold 
Improvements  $

Plant and 
Equipment  $

Computer 
Equipment  $

32,704

89,207

75,128

3,256

-

[7,169]

19,587

[3,367]

[24,945]

59,000

[30,017]

[45,646]

Total  $

197,039

81,843

[33,384]

[77,760]

28,791

80,482

58,465

167,738

40

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

10. Non-Current Assets – Other Financial Assets

2013 $

2012 $

Available for sale investment carried at fair value

Investment – at fair value

212,664

212,664

Uncertainty exists with regards to the fair value of our investment in Brandscreen Pte Ltd [an unlisted foreign entity]. 
Despite the absence of a quoted market price based on share transactions that Brandscreen have conducted during 
the year and discussions with the Brandscreen Board, the directors are satisfied that the fair value is not below the 
current carrying value.

11. Non-Current Assets – Intangible Assets

Internally 
Developed 
Software $

Domain 
Name $

Intellectual 
Property $

Goodwill $

Total $

Year ended 30 June 2013

Opening net book amount

113,236

38,267

7,718,460

Acquisitions

Amortisation

Impairment of assets

542,467

[106,869]

-

-

-

-

-

[2,533,916]

-

Carrying amount at 30 June 2013

548,834

38,267

5,184,544

-

-

-

-

-

7,869,963

542,467

[2,640,785]

-

5,771,645

At 30 June 2013

Cost

Accumulated amortisation  
and impairment

790,361

288,267

12,669,578

5,381,652

23,027,186

[241,527]

[250,000]

[7,485,034]

[5,381,652]

[17,255,541]

Carrying amount at 30 June 2013

548,834

38,267

5,184,544

-

5,771,645

Internally Developed Software
Internally developed software represents a number of software platforms developed with the Webfirm and Adslot 
divisions.

During the year a net $542,467 [2012: $13,741] of innovation research & development wage costs arising from the 
development of the Adslot Enterprise and Publisher platforms were capitalised. Associated R&D Grant claims of 
$443,837 [2012: $nil] arising from the capitalised costs offset the gross amount of expenditure. Research and 
development costs of $1,133,425 [2012: $2,092,473] were recognised in profit or loss.

The directors have assessed the accounting useful life of these internally developed software systems, for accounting 
purposes, to be five years. This assessment has given regard to the expected financial benefits of the technology.  
The remaining useful life is approximately four years.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

41

11. Non-Current Assets – Intangible Assets [continued]
Domain names
Domain names opening carrying value of $38,267 relates to the various domain names held by Webfirm and Adslot. 
The Directors have assessed that this intellectual property has an indefinite useful life on the basis that the Directors do 
not believe that there is a foreseeable limit on the period over which this asset is expected to generate cash inflows for 
the entity.

Intellectual property
Adslot Technologies Pty Ltd [“Adslot”] holds valuable copyright and patent licences [“Licences”] in respect of 
Combinatorial Auction Platform Technology [“CAP” or “Core IP”] owned by Enterprise Point Pty Ltd and its controlled 
entities [“Enterprise”]. $5,932,006 of the opening balance relates to this “CAP” technology. Accumulated amortisation 
of this asset as at 30 June 2013 was $4,004,103 [2012: $2,817,702].

Adimise Pty Ltd [“Adimise”] holding online ad-serving technology had $271,055 of Ad-serving IP in the opening balance 
and attached to the Adslot CGU. Accumulated amortisation of this asset as at 30 June 2013 was $162,634 [2012: 
$108,422].

QDC IP Technology [“QDC”] holding creative ad building and video advertising technology had licences to the Core IP 
valued at $6,466,517 in opening balance and attached to Adslot CGU. Accumulated amortisation of this asset as at  
30 June 2013 was $3,318,297 [2012: $2,024,994].

The directors have assessed the accounting useful life of all of the above technologies for accounting purposes to be 
five years. This assessment has given regard to the expected financial benefits of the technologies to be potentially well 
beyond a five year period, together with the risk that competitors could replicate these technologies and in light of the 
Company’s ongoing commitment to research and development of the Core IP. The remaining useful life for accounting 
purposes is approximately two years.

Goodwill
The Goodwill balances related to the acquisitions of Webfirm and Full Circle Online which have been fully amortised or 
impaired in prior periods.

Internally 
Developed 
Software $

Domain 
Name $

Intellectual 
Property $

Goodwill $

Total $

Prior Year Comparison

Year ended 30 June 2012

Opening net book amount

146,326

38,267

10,302,375

Acquisitions

Amortisation

Impairment of assets

13,741

[46,831]

-

-

-

-

-

[2,533,915]

[50,000]

Carrying amount at 30 June 2012

113,236

38,267

7,718,460

-

-

-

-

-

10,486,968

13,741

[2,580,746]

[50,000]

7,869,963

At 30 June 2012

Cost

Accumulated amortisation  
and impairment

247,894

288,267

16,566,906

5,381,652

22,484,719

[134,658]

[250,000]

[8,848,446]

[5,381,652]

[14,614,756]

Carrying amount at 30 June 2012

113,236

38,267

7,718,460

-

7,869,963

42

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

12. Trade and Other Payables

Trade creditors

Publisher creditors [i]

Other creditors

[i]  Refer to note 1[p] for further information on publisher creditors

13. Other Liabilities

Current:

Unearned revenue [i]

Deferred vendor consideration- QDC [ii]

2013  $

113,854

8,977

690,273

813,104

2012  $

72,618

-

943,187

1,015,805

2013  $

2012  $

651,185

-

651,185

724,505

286,545

1,011,050

[i]  Unearned revenue relates to website development and hosting invoices that are rendered based on full contract terms at the 

contracts inception, however performed over stages which straddle the reporting date, and advertising campaigns that have been 
purchased but whose deliver will occur after the reporting date.

[ii] Deferred vendor consideration was the estimated value at 30 June 2012 of the balance of additional shares that became due on 6 

June 2012 as further vendor consideration from the acquisition of QDC. This deferred vendor consideration was settled in full during 
the year after approval was gained at the 2012 Annual General Meeting.

14. Provisions

Current:

Employee benefits

Non current:

Employee benefits

2013  $

2012  $

212,059

174,727

46,618

26,294

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

43

15. Contributed Equity

Ordinary Shares – Fully Paid

692,432,056

687,567,332

76,871,148

76,674,272

2013 Number

2012 Number

2013  $

2012  $

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to the 
numbers of shares.

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called, otherwise each 
shareholder has one vote on a show of hands.

Movements in Paid-Up Capital

Date

Details

30-Jun-11

Balance

Number  
of shares

Issue 
price

Capital 
raising costs

Number

$

$

Value

$

681,698,900

933,903

76,547,875

06-Feb12

Exercise of employee options

1,480,000

0.056

20-Mar-12

Cancellation of shares held in escrow

[2,000,000]

0.100

06-Jun-12

Issue of shares – QDC deferred vendor 
consideration

8,557,576

0.044

-

-

-

82,880

[200,000]

376,533

30-Jun-12

Balance [including Treasury shares]

689,736,476

933,903

76,807,288

Less: Treasury shares1

[2,169,144]

0.061

-

[133,016]

30-Jun-12

Balance [net of Treasury shares]

687,567,332

933,903

76,674,272

01-Jul-12

Opening balance  
[including Treasury shares]

689,736,476

933,903

76,807,288

14-Sep-12

Issue of shares – employee ESOP

6,229,054

0.046

10-Oct-12

Issue of shares – employee ESOP

3,000,000

0.059

27-Nov-12

Issue of shares – Balance QDC 
deferred vendor consideration

4,775,757

0.040

-

-

-

286,537

177,000

191,030

30-Jun-13

Balance [including Treasury shares]

703,741,287

933,903

77,461,855

Less: Treasury shares [cumulative]1

[11,309,231]

0.052

-

[590,707]

30-Jun13

Balance [net of Treasury shares]

692,432,056

933,903

76,871,148

1. Treasury shares
Treasury shares are shares in Adslot Ltd that are held by the Adslot Employee Share Trust, which administers the 
Adslot Share Ownership Plan [ESOP]. This Trust has been consolidated in accordance with note 1[c]. Shares held by 
the Trust on behalf of eligible employees are shown as treasury shares in the financial statements.

Shares issued under this scheme will, subject to the provision of the Trust deed, rank equally in all respects and will 
have the same rights and entitlements as ordinary shares under the Constitution of the Company.

44

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

15. Contributed Equity [continued]

Options movements during the financial year are summarised below:

Expiry 
Date

Exercise 
Price 
$

Balance at 
beginning 
of the year 
[Number]

Issued 
during  
the year 
[Number]

Expired 
during  
the year 
[Number]

Exercised 
during  
the year 
[Number]

Balance 
at end of 
the year 
[Number]

Issue Type

Ordinary options

22/10/12

0.090

1,000,000

Ordinary options

31/01/13

0.053

51,700,000

Ordinary options

31/01/13

0.056

7,258,824

Ordinary options

08/07/14

0.151

2,000,000

Ordinary options

30/09/14

0.116

3,000,000

Ordinary options

30/09/14

0.190

300,000

65,258,824

-

-

-

-

-

-

-

[1,000,000]

[51,700,000]

[7,258,824]

-

-

-

[59,958,824]

-

-

-

-

-

-

-

-

-

-

2,000,000

3,000,000

300,000

5,300,000

Rights over shares movements during the financial year are summarised below:

Issue Type

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Required 
VWAP 
Price 
$

Balance at 
beginning 
of the year 
[Number]

0.100

0.200

0.300

0.400

0.500

-

-

-

-

-

-

Granted 
during  
the year 
[Number]

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

20,000,000

Expired 
during  
the year 
[Number]

Vested 
during  
the year 
[Number]

-

-

-

-

-

-

-

-

-

-

-

-

Balance  
at end of 
the year 
[Number]

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

20,000,000

ESOP shares, treated as Treasury Shares, movements during the financial year are summarised below:

Issue Type

Escrow  
End Date

Valuation 
Price 
$

Balance at 
beginning 
of the year 
[Number]

Awarded 
during  
the year 
[Number]

Forfeited 
during  
the year 
[Number]

Transfers 
during  
the year 
[Number]

Balance  
at end of 
the year 
[Number]

Employee ESOP

30/11/13

0.053

413,511

Employee ESOP

01/12/13

0.060

88,967

Employee ESOP

12/12/13

0.064

833,333

Employee ESOP

18/01/14

0.060

833,333

-

-

-

-

Employee ESOP

13/09/14

Employee ESOP

09/10/13

Employee ESOP

09/10/14

0.046

0.059

0.059

-

-

-

6,229,054

1,500,000

1,500,000

2,169,144

9,229,054

-

-

-

-

-

-

-

-

-

413,511

[88,967]

-

-

-

-

-

-

833,333

833,333

6,229,054

1,500,000

1,500,000

[88,967]

11,309,231

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

45

16. Reserves

Reserves

Share–based payments reserve

Available for sale investment reserve

Foreign currency translation reserve

Share–based payments reserve

Opening balance

Reclassification of lapsed options

Reclassification vested ESOP

Share based payment expense

Closing balance

Available for sale investment reserve

Opening balance

Movement in fair value

Closing balance

Foreign currency translation reserve

Opening balance

Movement on currency translation

Transfer to retained earnings1

Closing balance

2013  $

2012  $

902,927

106,335

29,777

1,839,510

106,335

-

1,039,039

1,945,845

1,839,510

[1,360,522]

[5,846]

429,785

902,927

106,335

-

106,335

-

29,777

-

29,777

5,760,673

[4,132,208]

-

211,045

1,839,510

106,335

-

106,335

[36,452]

-

36,452

-

1  The foreign currency translation reserve was transferred to retained earnings in the prior year, due to the exit of the  

Ansearch Inc business.

The Share-based payments reserve is used to record the value of options accounted for in accordance with  
AASB2: Share Based Payments.

The available-for sale investment reserve is used to record net gain/loss arising on revaluation of available-for sale 
financial assets in accordance with AASB 139: Financial Instruments: Recognition and Measurement.

The foreign currency translation reserve is used to record the value of aggregate movements in the translation of 
foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.

46

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

17. Earnings Per Share

[a]  Basic earnings per share

2013 Cents

2012 Cents

Loss attributable to the ordinary equity holders of the Company

[0.94]

[1.08]

[b]  Diluted earnings per share

Loss attributable to the ordinary equity holders of the Company

[0.94]

[1.08]

[c]  Reconciliation of earnings used on calculating earnings per share [i]

Loss from continuing operations attributable to the members of the 
Company used on calculating basic and diluted earnings per share

[i]  During 2013 and 2012 there were no discontinued operations or values 

attributable to minority interests.

2013 $

2012 $

[6,460,947]

[7,331,658]

[d]  Weighted average number of shares used as the denominator

Weighted average number of shares on issue used in the calculation of 
basic EPS

690,411,814

681,316,767

2013 Number

2012 Number

[e]  Weighted average number of shares used as the denominator

Weighted average number of shares on issue used in the calculation of 
diluted EPS

690,411,814

681,316,767

Weighted average number of options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of 
diluted EPS because they are anti-dilutive for the period presented.

18. Discontinued Operations
There were no discontinued operations during the year ended 30 June 2013.

2013 Number

2012 Number

57,537,132

74,062,833

19. Business Combinations
There were no business combinations during the year ended 30 June 2013 or the prior year ended 30 June 2012.

20. Contingencies
No contingent assets or liabilities are noted.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

47

21. Commitments

Operating lease commitments

Total operating lease expenditure contracted for at balance date 
but not capitalised in the financial statements payable:

Within 1 year

Between 1 and 5 years

2013  $

2012  $

296,282

6,538

302,820

296,425

261,188

557,613

The lease commitments detailed above relate to rental premises and lease rental of printer/copier.

Capital commitments
The Group and the Company have not entered any capital expenditure contracts at reporting date that are not 
recognised as liabilities on the Statement of Financial Position.

22. Remuneration of Auditors

During the year the following fees were paid/payable to the auditor 
of the company:

Audit services

2013  $

2012  $

Audit and review of financial reports

93,000

90,000

During the year the following fees were paid/payable to a related 
entity of auditor of the company:

Other services

Indirect tax services

7,700

100,700

39,500

129,500

48

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

23. Key Management Personnel Disclosures

Directors
The following persons were directors of the Company during the financial year:

  Mr Adrian Giles [Non-Executive Chairman]

  Mr Andrew Barlow [Non-Executive Director]

  Mr Ian Lowe [Executive Director & CEO] 

  Mr Chris Morris [Non-Executive Director]

  Ms Tiffany Fuller [Non-Executive Director]

[from 8 October 2012]

Other key management personnel
The following persons also had authority and responsibility for planning, directing and controlling the activities of the 
Group, directly or indirectly, during the financial year:

Name 

  Mr Brendan Maher 

Position

Chief Financial Officer and Company Secretary

Key management personnel compensation

Short-term employee benefits

Post-employment benefits

Other long-term employee benefits

Termination benefits

Share based payments

Total compensation

2013 $

848,638

31,464

-

-

231,546

1,111,658

2012 $

1,205,840

36,294

-

50,360

8,395

1,300,889

Other transactions with key management personnel

Loans to key management personnel
Aggregate loans to key management personnel and their related parties:

Loans to key 
management 
personnel

2013

2012

Balance at 
beginning  $

Loans 
granted  $

Interest 
charged   $

-

200,000

-

-

-

-

Amounts 
repaid/set 
off  $

-

[200,000]

Balance  
at end  $

Highest in 
period  $

-

-

-

200,000

The $200,000 loan represented financial assistance provided to a former CEO [David Burden] for the purpose of 
acquiring 10,000,000 shares [pre-consolidation equivalent to 2,000,000 post consolidation], on escrow [subject to 
settlement of loan] in the Company. The loan was provided on an interest free basis. The loan was approved by 
shareholders at an Extraordinary General Meeting held 16 September 2008. Mr Burden resigned on 30 August 2011 
and the loan became due and payable at the end of February 2012. These shares were cancelled in March 2012.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

49

23. Key Management Personnel Disclosures [continued]
Business Acquisitions:
No related party transactions during the year ended 30 June 2013.

Transactions with Directors and their personally related entities:
During the year payments of $90,391 were made to Venturian Pty Ltd for Andrew Barlow’s services as CEO of the 
Group, which is included in key management personnel compensation.

During the year a payment of $1,040 was made to Yarra Ventures Pty Ltd an entity related to Adrian Giles for consulting 
services on normal terms and conditions.

During the year receipts of $80,460 were received from Colonial Leisure Group an entity related to Mr Chris Morris for 
website hosting and search marketing services on normal terms and conditions.

During the year receipts of $2,650 was received from Venturian Pty Ltd an entity related to Mr Andrew Barlow for a 
website development on normal terms and conditions.

50

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

23. Key Management Personnel Disclosures [continued]
Option holdings
The number of options over ordinary shares in the company held during the financial year by each director of Adslot Ltd 
and other key management personnel of the group, including their personally related parties are set out below:

2013 

Name

Directors

Mr A Giles

Balance  
at the start 
of the year 
[Number]

11,800,000

Mr A Barlow

7,900,000

Mr I Lowe

Mr C Morris

Ms T Fuller

-

-

-

Other key management personnel

Mr B Maher

-

Totals

19,700,000

2012 

Name

Directors

Mr A Giles

Balance  
at the start 
of the year 
[Number]

13,800,001

Mr A Barlow

9,900,001

Mr D Burden *

13,000,000

Mr A Du Preez *

8,500,000

Mr C Morris

Ms T Fuller

-

-

Other key management personnel

Mr M Chamley *

4,000,000

Mr B Maher

-

Totals

49,200,002

Granted 
during the 
year as 
compen-
sation 
[Number]

Exercised 
during  
the year 
[Number]

Forfeited/
Lapsed 
during  
the year 
[Number]

Balance  
at the end  
of the year 
[Number]

Vested and 
exercisable 
at the  
year end 
[Number]

-

-

-

-

-

-

-

-

-

-

-

-

-

-

[11,800,000]

[7,900,000]

-

-

-

-

[19,700,000]

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Granted 
during the 
year as 
compen-
sation 
[Number]

Exercised 
during  
the year 
[Number]

Forfeited/
Lapsed 
during  
the year 
[Number]

Balance  
at the end  
of the year 
[Number]

Vested and 
exercisable 
at the  
year end 
[Number]

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

[2,000,001]

11,800,000

11,800,000

[2,000,001]

7,900,000

7,900,000

-

-

-

-

13,000,000

13,000,000

8,500,000

8,500,000

-

-

-

-

[1,480,000]

[1,441,176]

1,078,824

1,078,824

-

-

-

-

[1,480,000]

[5,441,178]

42,278,824

42,278,824

*  Employees departed during FY 2012 but options held for a period of time post employment based on length of service with the 

Company. All options held at end of the year lapsed in FY 2013.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

51

 
 
 
 
23. Key Management Personnel Disclosures [continued]
Equity holdings and transactions
The numbers of shares in the company held during the financial year by each director of Adslot Ltd [formerly Webfirm 
Group Limited] and other key management personnel of the Group, including their personally related parties, are set 
out below.

Received 
during the year 
on exercise of 
options

Received 
during the  
year as 
compensation

Net other 
changes 
during the year

Held at  
1 July 2012

Held at  
30 June 2013

2013 

Name

Ordinary shares

Directors

Mr A Giles

18,421,288

Mr A Barlow

57,140,133

Mr I Lowe*

-

Mr C Morris

62,739,318

Ms T Fuller

100,000

Other key management personnel

Mr B Maher

-

Totals

138,400,739

*shareholding effective from date of employment

2012 

Name

Ordinary shares

Directors

Mr A Giles

Mr A Barlow

Mr D Burden*

18,421,288

57,140,133

5,631,499

Mr A Du Preez*

12,968,051

Mr C Morris

57,130,848

Ms T Fuller

100,000

Other key management personnel

Mr B Maher

-

Mr M Chamley*

229,089

Totals

151,620,908

*shareholding effective as at date of resignation

Received 
during the year 
on exercise of 
options

Received 
during the  
year as 
compensation

Net other 
changes 
during the year

Held at  
1 July 2011

Held at  
30 June 2012

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1,212,121

19,633,409

5,663,636

62,803,769

-

-

7,671,378

70,410,696

-

100,000

665,000

665,000

15,212,135

153,612,874

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

18,421,288

57,140,133

[5,631,499]

[12,968,051]

-

-

5,608,470

62,739,318

-

-

[229,089]

100,000

-

-

[13,220,169]

138,400,739

52

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

24. Share Based Payments
Employee Option Plan
Between 2009 and July 2010 the Company operated an options based scheme for executives and senior employees  
of the Group. Each share option converted into one ordinary share of Adslot Ltd on exercise. No amounts are paid  
or payable by the recipient on receipt of the option. The options carry no voting rights. Options may be exercised at  
any time from the date of vesting to the date of their expiry, subject to the individual remaining an employee of the 
Company. The plan rules allow departed employees to retain their options for a period of time based on the length  
of their service with the Company and the nature of their separation from the Company.

The board considered these conditions appropriate to ensure the objective of maintaining key staff within the 
Company. The issue of share options are not subject to performance conditions.

The total value of these options vested was assessed at $54,490. The remaining value of options to be expensed in 
future years amounts to $124,751. Options for the reporting period were:

2013

Grant 
Date

Expiry 
Date

Exercise 
Price  
$

Balance  
at start of 
the year 
[Number]

Granted 
during the 
year 
[Number]

Exercised 
during the 
year 
[Number]

Lapsed 
during the 
year 
[Number]

Forfeited 
during the 
year 
[Number]

Balance  
at end of 
the year 
[Number]

Vested  
and exer- 
cisable at 
the end of 
the year 
[Number]

21/10/09

22/10/12

0.090

1,000,000

16/02/10

31/01/13

0.053

51,700,000

16/02/10

31/01/13

0.056

7,258,824

28/07/10

08/07/14

0.151

2,000,000

14/10/10

30/09/14

0.116

3,000,000

14/10/10

30/09/14

0.190

300,000

Total

65,258,824

Weighted average exercise price

$0.060

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

[1,000,000]

-

[43,200,000]

[8,500,000]

[6,958,824]

[300,000]

-

-

-

-

-

-

-

-

-

-

-

-

2,000,000

1,333,334

3,000,000

2,000,000

300,000

200,000

[51,158,824]

[8,800,000]

5,300,000

3,533,334

$0.054

$0.053

$0.133

$0.133

Weighted average remaining contractual life at 30 June 2013 [days]

425

There were no options granted during the year ended 30 June 2013.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

53

24. Share Based Payments [continued]
Options analysis for the prior period were:

2012

Expiry 
Date

Exercise 
Price  
$

Balance  
at start of 
the year 
[Number]

Granted 
during the 
year 
[Number]

Exercised 
during the 
year 
[Number]

Lapsed 
during the 
year 
[Number]

Forfeited 
during the 
year 
[Number]

Balance  
at end of 
the year 
[Number]

Grant Date

Vested  
and exer- 
cisable at 
the end of 
the year 
[Number]

27/08/08

30/06/12

0.100

350,000

23/09/08

30/06/12

0.100

6,000,003

21/10/09

22/10/12

0.090

1,000,000

16/02/10

31/01/13

0.053

51,700,000

16/02/10

31/01/13

0.056

10,180,000

28/07/10

08/07/14

0.151

2,000,000

30/08/10

29/08/14

0.096

309,589

14/10/10

30/09/14

0.116

3,000,000

14/10/10

30/09/14

0.190

300,000

Total

74,839,592

Weighted average exercise price

$0.064

-

-

-

-

-

-

-

-

-

-

-

[300,000]

[50,000]

-

-

-

-

[1,480,000]

-

-

-

-

[6,000,003]

-

-

-

-

[309,589]

-

-

-

-

-

-

1,000,000

1,000,000

51,700,000

51,700,000

-

-

-

[1,441,176]

7,258,824

7,258,824

-

-

-

-

2,000,000

666,667

-

-

3,000,000

1,000,000

300,000

100,000

[1,480,000]

[6,609,592]

[1,491,176]

65,258,824

61,725,491

$0.056

$0.100

$0.057

$0.060

$0.056

Weighted average remaining contractual life at 30 June 2012 [days]

260

There were no options granted during the year ended 30 June 2012.

54

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

24. Share Based Payments [continued]
Employee Share Ownership Plan [ESOP]
In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot 
Limited Share Option Plan and the Adslot Employee Share Trust.

Awards of rights to shares are available to be issued to eligible employees based on the performance against agreed 
key performance indicators. Any rights awarded are subject to a two-year service period and if this service period is 
not met, the rights to shares will be forfeited by the eligible employee. Shares held by the Trust under the scheme will 
have voting and dividend rights, and the right to participate in further issues pro-rata to all ordinary shareholders.

The following table shows grants of share-based compensation to directors and senior management under the ESOP 
for the current financial year:

2013

Grant 
Date

Escrow 
End Date

Valuation 
Price  
$

Balance 
at start of 
the year 
[Number]

Granted 
during the 
year 
[Number]

01/12/11

30/11/13

02/12/11

01/12/13

0.053

0.060

413,511

88,967

13/12/11

12/12/13

0.064

833,333

19/01/12

18/01/14

0.060

833,333

-

-

-

-

14/09/12

13/09/14

10/10/12

09/10/13

10/10/12

09/10/14

0.046

0.059

0.059

-

-

-

6,229,054

1,500,000

1,500,000

Trans-
ferred 
during  
the year 
[Number]

-

[88,967]

-

-

-

-

-

Total

2,169,144

9,229,054

[88,967]

Lapsed 
during the 
year 
[Number]

Forfeited 
during the 
year 
[Number]

Balance 
at end of 
the year 
[Number]

Vested at 
the end of 
the year 
[Number]

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

413,511

-

833,333

833,333

6,229,054

1,500,000

1,500,000

11,309,231

-

-

-

-

-

-

-

-

Weighted average share price

$0.060

$0.050

$0.060

$0.000

$0.000

$0.052

$0.000

Weighted average remaining contractual life at 30 June 2013 [days]

715

2012

Grant 
Date

Escrow 
End Date

01/12/11

30/11/13

02/12/11

01/12/13

13/12/11

12/12/13

19/01/12

18/01/14

Total

Valuation 
Price  
$

Balance 
at start of 
the year 
[Number]

Granted 
during the 
year 
[Number]

Trans-
ferred 
during  
the year 
[Number]

Lapsed 
during the 
year 
[Number]

Forfeited 
during the 
year 
[Number]

Balance 
at end of 
the year 
[Number]

Vested at 
the end of 
the year 
[Number]

0.053

0.060

0.064

0.060

-

-

-

-

-

413,511

88,967

833,333

833,333

2,169,144

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

413,511

88,967

833,333

833,333

2,169,144

-

-

-

-

-

Weighted average share price

$0.000

$0.060

$0.000

$0.000

$0.000

$0.060

$0.000

Weighted average remaining contractual life at 30 June 2012 [days]

542

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

55

24. Share Based Payments [continued]
The model inputs for ESOP rights to shares granted during the year ended 30 June 2013 included:

Model Input

Grant Date

Exercise Date

Escrow End Date

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

ESOP #13-1

ESOP #13-2

ESOP #13-3

14/09/12

14/09/14

13/09/14

-

$0.046

108.3%

0%

2.86%

10/10/12

10/10/13

09/10/13

-

$0.059

106.5%

0%

2.44%

10/10/12

10/10/14

09/10/14

-

$0.059

106.5%

0%

2.44%

The model inputs for ESOP rights to shares granted during the year ended 30 June 2012 included:

Model Input

Grant Date

Exercise Date

Escrow End Date

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

ESOP #12-1

ESOP #12-2

ESOP #12-3

ESOP #12-4

01/12/11

01/12/13

30/11/13

-

$0.053

45.0%

0%

3.22%

02/12/11

02/12/13

01/12/13

-

$0.060

45.0%

0%

3.22%

13/12/11

13/12/13

12/12/13

-

$0.064

49.0%

0%

3.08%

19/01/12

19/01/14

18/01/14

-

$0.060

54.0%

0%

3.21%

ESOP rights to shares are valued using the Binomial option-pricing model.

The volatility calculation is based upon historical share price information for the same period as the option life to the 
date that the options were granted.

56

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

24. Share Based Payments [continued]
Rights over Shares
Upon commencement of employment [8 October 2012] during the current year Mr Lowe has been granted the right to 
receive the following shares after the share price of the Company trades above a 30 day VWAP as per the table below. 
Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria is met. No amounts are paid or 
payable by the recipient on receipt of the right. The rights carry no voting rights. Some rights are subject to escrow per 
the below table and all rights are subject to Mr Lowe remaining an employee of the Company.

Issue Date

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

Number of Rights 
over shares

Required VWAP 
Price $

Value of rights 
at grant date $

Fair Value Per 
right $

Escrow Required 
from award

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

0.10

0.20

0.30

0.40

0.50

93,000

64,500

66,000

73,000

63,500

360,000

0.0310

0.0215

0.0165

0.0146

0.0127

2 years

2 years

-

-

-

The model inputs for these rights granted during the year ended 30 June 2013 included:

Model Input

Grant Date

Exercise Date [i]

Expiry Date [ii]

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

Class #C1

Class #C2

Class #C3

Class #C4

Class #C5

08/10/12

08/10/12

08/10/12

08/10/12

08/10/12

-

-

$0.100

$0.059

97.7%

0%

2.468%

-

-

$0.200

$0.059

97.7%

0%

2.68%

-

-

$0.300

$0.059

97.7%

0%

2.68%

-

-

$0.400

$0.059

97.7%

0%

2.68%

-

-

$0.500

$0.059

97.7%

0%

2.68%

[i]  There is no exercise date as the right vests upon the company shares reaching the exercise price, assumed to be after three [3] years 

for the purpose of valuation.

[ii]  There is no expiry dates related to these rights, but assumed to be five [5] years for the purpose of valuation.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

57

25. Cash Flow Reconciliation

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year

Loss for the year after income tax

Depreciation and amortisation

Impairment of intangibles

Share based payment

Impairment of receivables

[Profit]/Loss on asset write off

Unrealised foreign currency gain/[loss]

Grant receivable offset against capitalised intangible assets

Changes in assets and liabilities [net of effects of acquisition and  
disposal of entities]:

[Increase]/Decrease in receivables

[Decrease]/Increase in payables and other provisions

Net cash outflow from operating activities

2013  $

2012  $

[6,460,947]

[7,331,658]

2,711,403

2,658,506

-

429,785

12,670

[691]

29,777

443,837

50,000

211,045

70,091

[20,274]

43,541

-

[447,469]

[40,650]

[293,018]

[337,022]

[3,574,653]

[4,696,421]

26. Financial Risk Management
The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. Risk 
management programmes and policies are employed to mitigate the potential adverse effects of these exposures on 
the results of the Group.

Financial risk management is carried out by the Chief Financial Officer with oversight provided by the Board.

[a] Market risks
Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose it to the 
financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and cash equivalents 
and price risk on available-for-sale financial assets.

Disclosures relating foreign currency risks are covered in Note 26[d], interest rate risk covered in Note 26[e] and price 
risk is covered in Note 26[f]. The Group does not have formal policies that address the risks associated with changes in 
interest rates or changes in fair values on available-for-sale financial assets.

 [b] Credit risk
Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted.

The credit risk on financial assets, other than investments, of the Group which have been recognised in the Consolidated 
Statement of Financial Position is the carrying amount net of any provision for doubtful debts.

The Group has no significant concentrations of credit risk. As disclosed in Note 8 [a], ‘Impairment of receivables’, The 
Group has policies in place to ensure that sales of services are made to customers with appropriate credit history. Before 
accepting any new customers, the Group internally reviews the potential customer’s credit quality. A substantial 
deposit on contract in website development and hosting segment of the Group mitigates initial credit risk.

58

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

26. Financial Risk Management [continued]
The Group held the following financial assets with potential credit risk exposure:

Financial assets

Cash and cash equivalents

Trade and other receivables

[c] Liquidity risk

Financial liabilities

Trade and other payables

2013  $

2012  $

9,132,037

1,687,882

10,819,919

13,746,124

1,783,448

15,529,572

2013  $

2012  $

813,104

1,015,805

Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability of 
funding through an adequate amount of committed credit facilities and the ability to close-out market positions. Due  
to the dynamic nature of the underlying business, the Board aims at maintaining flexibility in funding by keeping 
committed credit lines and sufficient cash available.

All financial liabilities are expected to be settled within 12 months of the reporting date, per the contractual terms of  
the obligations.

[d] Foreign currency risk
Most of the Group’s transactions are carried out in Australian Dollars [AUD]. Exposures to currency exchange rates arise 
from the Group’s overseas operations which are primarily denominated in US dollars [USD] and Pound Sterling [GBP].

Foreign currency exposure is monitored by the Board on a monthly basis.

Foreign currency denominated financial assets and liabilities which expose the Group to currency risk are disclosed 
below. The amounts shown are those reported to key management translated into AUD at the closing rate:

USD in 
$

GBP in 
$

Euro in  
$

30 June 2013

Financial Assets

175,877

65,473

Financial Liabilities

[49,732]

[32,911]

Total Exposure

126,145

32,562

30 June 2012

Financial Assets

639,073

64,652

Financial Liabilities

-

[11,542]

Total Exposure

639,073

53,110

54

-

54

98

-

98

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

59

26. Financial Risk Management [continued]
The following table illustrates the sensitivity of profit in regards to the Group’s financial assets and financial liabilities and 
the USD/AUD exchange rate and GBP/AUD exchange rate ‘all other things being equal’. It assumes a +/- 10% change 
of the AUD/USD exchange rate for the year ended at 30 June 2013 [2012: 10%]. A +/- 10% change is considered for the 
AUD/GBP exchange rate [2012: 10%]. Both of these percentages have been determined based on the average market 
volatility in exchange rates in the previous 12 months. There is no Equity exposure to foreign currency risk.

+10%

GBP in 
$

USD in 
$

Total  
$

30 June 2013

[11,468]

[2,960]

[14,428]

30 June 2012

[58,098]

[4,646]

[62,744]

-10%

GBP in 
$

3,618

5,678

Total  
$

17,634

76,686

USD in 
$

14,016

71,008

[e] Cash flow and interest rate risk
As the Group has no significant interest-bearing assets or liabilities [except cash], the Group’s income and operating 
cash flows are not materially exposed to changes in market interest rates.

Interest rate sensitivity analysis

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing bank 
balances throughout the reporting period. A 100 basis point increase or decrease is used when reporting interest rate 
risk internally to key management personnel and represents management’s assessment of the possible change in 
interest rates [also comparable to movement in interest rates during the reporting year].

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held constant, 
the Group’s net profit would;

+1%

$

-1%

$

155,723

[113,294]

163,667

[155,139]

30-Jun-13

30-Jun-12

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest.

[f] Price risk
The fair value of financial assets and financial liabilities must be estimated for recognition and measurement or for 
disclosure purposes.

AASB 7 Financial Instruments: Disclosures requires disclosure of fair value measurements by level of the following  
fair value measurement hierarchy:

[a]  quoted prices [unadjusted] in active markets for identical assets or liabilities [level 1];

[b]  inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly  

[as prices] or indirectly [derived from prices] [level 2]; and

[c] 

inputs for the asset or liability that are not based on observable market data [unobservable inputs] [level 3].

All financial assets held by the Group have been classified as level 3 as the available-for-sale financial assets are 
unlisted equities. The fair value of the available-for-sale financial assets were:

2013 $

2012 $

Available-for-sale financial assets

Investments in unlisted equities

212,664

212,664

The fair value of unlisted equities has been determined with reference to comparable equity transactions made by the 
unlisted company. No change in the fair value of the investments has occurred since the end of the end of the prior 
financial year.

60

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Notes to the Financial Statements

26. Financial Risk Management [continued]
[g] Net fair value of financial assets and liabilities
The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of the 
Group approximates their carrying value.

The net fair value of other financial assets and financial liabilities is based upon market prices where a market exists  
or by discounting the expected future cash flows by the current interest rates for assets and liabilities with similar risk 
profiles.

27. Parent Entity Information
The following details of information are related to the parent entity, Adslot Ltd [formerly Webfirm Group Limited], at  
30 June 2013. This information has been prepared using consistent accounting policies as presented in Note 1.

Current assets

Non-current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Contributed equity

Share-based payments reserve

Available for sale investment reserve

Retained losses

Total equity

Loss for the year

Total comprehensive loss for the year

2013 $

8,971,377

13,666,774

22,638,151

120,969

-

120,969

2012 $

12,887,682

13,209,612

26,097,294

168,682

-

168,682

77,461,855

76,807,288

902,927

106,335

[55,953,935]

22,517,182

[2,202,065]

[2,202,065]

1,839,510

106,335

[52,824,521]

25,928,612

[11,547,299]

[11,547,299]

The Commitments Note 21 includes commitments incurred by the parent entity related to leases of the head office 
premises at 85 Coventry Street, South Melbourne for an amount of $274,234 [2012: $544,537]. 

28. Related Party Transactions
Other than the transactions disclosed in Note 23 relating to Key Management Personnel, there have been no related 
party transactions that have occurred during the current or prior financial year.

29. Events Subsequent to Reporting Date
There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 
significantly affected, or may significantly affect, the operations of the group, the results of those operations or the  
state of affairs of the group in future years.

Notes to the Financial Statements

Notes to the Financial Statements

Adslot 

|  Annual Report 2013

61

30. Consolidated Entities

Name

Parent entity

Country of 
Incorporation

Ordinary Share Consolidated 
Equity Interest

2013 %

2012 %

Adslot Ltd [formerly Webfirm Group Limited]

Australia

Controlled entities

Adslot Technologies Pty Ltd

Ansearch.com.au Pty Ltd

Ansearch Group Services Pty Ltd

Webfirm Media Pty Ltd

Searchworld Pty Ltd

Webfirm Pty Ltd

Adimise Pty Ltd

Full Circle Online Pty Ltd

QDC IP Technologies Pty Ltd

Adslot UK Limited

Adslot Inc.

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United Kingdom

United States

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Equity interests in all controlled entities are by way of ordinary shares.

62

Adslot 

|  Annual Report 2013

Notes to the Financial Statements

Directors’ Declaration

Directors’ Declaration

The directors declare that the financial statements, comprising the statement of profit or loss 
and other comprehensive income, statement of financial position, statement of changes in 
equity, statement of cash flows, accompanying notes, as set out on pages 20 to 62 are in 
accordance with the Corporations Act 2001 and:

[a]  comply with Australian Accounting Standards, the Corporations Regulations 2001 and 

other mandatory professional reporting requirements in Australia;

[b]  give a true and fair view of the group’s financial position as at 30 June 2013 and of its 

performance, as represented by the results of its operations and its cash flows, for the 
financial year ended on that date; and

[c] 

the company has included in the notes to the financial statements an explicit and 
unreserved statement of compliance with International Financial Reporting Standards.

In the directors’ opinion:

[a] 

there are reasonable grounds to believe that the company will be able to pay its debts as 
and when they become due and payable.

[b]  the audited remuneration disclosures set out on pages 10 to 18 of the Directors’ Report 

comply with section 300A of the Corporations Act 2001.

The directors have been given the declaration by the Chief Executive Officer and Chief 
Financial Officer required by section 295A of the Corporations Act 2001.

This declaration is made in accordance with a resolution of the directors.

Adrian Giles  |  Chairman , Adslot Ltd  |  28 August 2013

Notes to the Financial Statements

Directors’ Declaration

Adslot 

|  Annual Report 2013

63

Independent Audit Report to the Members

64

Adslot 

|  Annual Report 2013

Independent Audit Report to the Members

Independent Audit Report to the Members

Independent Audit Report to the Members

Independent Audit Report to the Members

Independent Audit Report to the Members

Adslot 

|  Annual Report 2013

65

66

Adslot 

|  Annual Report 2013

Independent Audit Report to the Members

Corporate Governance Statement

Corporate Governance 
Statement

The directors of Adslot Ltd have a commitment to maintain long term shareholder value, and  
recognise the benefits of good corporate governance in achieving this aim.

Having regard to the size and resources available to the company, the company endeavours  
at all times to comply with the Australian Stock Exchange Corporate Governance Principles and 
Recommendations [‘ASX Principles’]. Unless otherwise stated, the company complies with the  
ASX recommendations.

Principle 1: Lay solid foundations for management and 
oversight
The Company has separate functions for board and senior management. The board and senior 
management functions are disclosed publicly in the Company Board Charter which is published  
on the Company’s website. The board meet regularly to perform their prescribed functions,  
including formal meetings held each two months as well as additional ad hoc meetings where 
required.

Each of the board members is in regular contact with the CEO and CFO/Company Secretary.  
The company has a process for evaluating the performance of senior executives, including the 
evaluation of performance against key performance indicators by both the CEO and Board. A 
performance review of the chief executive officer and senior executives of the company has taken 
place prior to the date of this report, in accordance with the established process.

Principle 2: Structure the board to add value
The Board seeks to ensure that its membership represents an appropriate balance between  
directors with experience and knowledge of the company, and directors with an external or fresh 
perspective, and that the size of the board is conducive to effective discussion and efficient decision 
making.

The Board is currently comprised of four board members, three of which are not considered 
independent directors. The only independent director is Ms Tiffany Fuller.

As such, the board composition is not in accordance with ASX corporate governance principles  
2.1 [majority of board members be independent] and 2.2 [independent chair]. However, the board 
considers that the individuals on the board can and do make quality and independent judgements  
in the best interest of the company on all relevant issues.

Different individuals hold the role of chair and chief executive officer. A description of the skills and 
experience of each of the directors and their period in office is contained in the Director’s Report 
section of the Annual Report.

Because the Company has a board consisting of only four directors, the directors collectively  
perform the functions of a nomination committee, as the directors do not consider that any increase  
in efficiency or effectiveness would be achieved through the formation of a nomination committee.

The directors have access to a broad range of professional advisors who provide advice and 
assistance as requested by the directors, and at the expense of the Company. The company is  
yet to implement a formal process for evaluating the performance of the board, its committees or 
individual directors.

Independent Audit Report to the Members

Corporate Governance Statement

Adslot 

|  Annual Report 2013

67

Corporate Governance Statement [continued]

Principle 3: Promote ethical and responsible decision-making
The Company has a code of conduct for directors that provides policy and guidance on matters of conduct as directors. 
The aim of the code is to guide directors in the execution of their responsibilities, to ensure all legal obligations and 
stakeholder requirements are considered, and to provide all stakeholders with confidence in the integrity of the Company 
and the directors. The company actively complies with this policy. The code of conduct is published on the Company’s 
website.

The Company has a policy concerning trading in company securities by directors and employees. The aim of this  
policy to provide guidance to directors and senior employees when acquiring or disposing of shares in the Company, 
and to ensure any acquisition or disposal of shares in the Company by a director or senior employee is conducted in 
accordance with legal and regulatory requirements and good corporate governance practice. The company actively 
complies with this policy. This policy is published on the Company’s website.

To enable a director to carry out his or her duties, the board allows individual directors to seek independent professional 
advice after discussion with the chairman in the first instance. The aim of this practice is to ensure that all directors are 
in a position to have or to obtain all necessary information required for them to make an informed decision about any 
matter concerning the Company. Any necessary advice is obtained at the company’s expense and advice obtained is 
made available to all directors.

The Company is committed to diversity in the work place and the benefit from accessing all available talent. The Company 
has not yet adopted or published an Equality and Diversity Policy. At 30 June 2013 Women filled 20% of the Company’s 
Board, 0% of the Company’s Senior Management and 24% of all staff positions within the Company.

Principle 4: Safeguard integrity in financial reporting
In July 2012 the Company formed an Audit & Risk Committee. Ms Tiffany Fuller chairs the Audit & Risk Committee.  
Mr Chris Morris and Mr Adrian Giles are the committee’s other two members.

As recommended by the ASX Principles the committee has at least 3 members, and is chaired by an independent  
chair who is not chair of the board. It however does not have only non-executive directors as members nor consist of  
a majority of independent directors.

The Audit & Risk Committee Charter can be found at the Company’s website.

The board continues to have the power to make call upon the attendance of the CEO, CFO, the external auditor or any 
other person to the meeting from time to time. The directors also have access to professional advisors who provide 
advice and assistance as requested by the directors.

Compliance with accounting and financial reporting standards and procedures are subject to board review and review 
by the external auditors. Any non-executive director has direct access to the external auditor and is permitted to make 
such enquiries of the auditor, as they feel necessary. The external auditor is invited to attend the annual general meeting 
and make themself available to answer any questions pertaining to the conduct of the audit, the content of the audit 
report or the financial affairs of the Company.

Principle 5: Make timely and balanced disclosure
The company has a policy of complying with ASX disclosure requirements. The directors and senior management have 
received education and training on the subject of ASX disclosure requirements. The company actively complies with 
this policy. The policy is published on the Company website.

68

Adslot 

|  Annual Report 2013

Corporate Governance Statement

Corporate Governance Statement

Corporate Governance Statement [continued]

Principle 6: Respect the rights of shareholders
The company has a policy for promoting effective communication with shareholders. The company  
actively complies with this policy, by way of regular ASX announcements, letters posted to shareholders,  
and shareholder presentations. The Company also provides the last three years’ press releases and 
announcements on our website. The policy is published on the Company website.

Principle 7: Recognise and manage risk
The directors of the Company take the management of business risk seriously, and via the Audit & Risk 
Committee it identifies and evaluates risks, and their associated mitigation strategies.

The area of risk considered under the risk policy include: strategic and market risk; financial; asset and 
resources; personnel and productivity; intellectual property and information; product and operations; 
technological and systems; and legal and compliance risk. Financial risk management, including market 
risks, credit risk, liquidity risk, cash flow and fair value interest rate risk are each addressed in the annual 
report of the Company.

In accordance with section 295A of the Corporation Act, the board has received assurance from both the 
CEO and CFO that a system of risk management and internal control appropriate to the size and nature of 
the organisation is in place and is operating effectively in all material respects.

Principle 8: Remunerate fairly and responsibly
The Company operates a Remuneration Committee and its Charter is published on the Company website. 
The members of the Remuneration Committee are Mr Andrew Barlow [Chair], Mr Chris Morris and Mr Adrian 
Giles.

The committee meets the ASX principles by having at least three members, however it is not chaired by an 
independent director, nor are a majority of its members independent. Despite this the Board believe the 
composition of this Remuneration Committee operates effectively. The directors have access to professional 
advisors who provide advice and assistance as requested by the directors.

The non-executive directors and the executive directors and senior management of the company have 
clearly distinguishable remuneration structures that are set out in documented service agreements. Full 
remuneration details for directors and key executives are provided in the director’s report and the notes  
to the annual financial statements in this annual report.

Corporate Governance Statement

Corporate Governance Statement

Adslot 

|  Annual Report 2013

69

Shareholder Information

Additional information required by the Australian Stock Exchange Limited and not shown elsewhere in this report is as 
follows. The information is current as at 13 August 2013.

Distribution of  
equity securities

Ordinary Shares

Options

Number of 
Holders

Number of 
Shares

Number of 
Holders

Number of 
Options

The number of shareholders by size of shareholding in each class of shares are:

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 +

TOTAL

123

229

297

13,639

702,403

2,409,899

1,026

42,956,306

767

657,659,040

2,442

703,741,287

-

-

-

-

4

4

-

-

-

-

5,300,000

5,300,000

The number of shareholders holding less than a 
marketable parcel of shares [11,628 shares]:

685

3,520,420

70

Adslot 

|  Annual Report 2013

Shareholder Information

Shareholder Information

Shareholder Information [continued]

The names of the twenty largest holders of quoted shares are:

Twenty largest shareholders

1 VENTURIAN PTY LTD 

2 FINICO PTY LIMITED

3 OVERACHIEVE PTY LTD 

4 ANDAMA HOLDINGS PTY LTD 

5 ANSEARCH COM AU PTY LTD

6 CAPITAL ACCRETION PTY LTD 

7 FINICO PTY LIMITED 

8 YARRA VENTURES PTY LTD 

9 MR JASON CONRAD SQUIRE 

10 KHALON PTY LIMITED

11 UBS WEALTH MANAGEMENT AUSTRALIA NOMINEES PTY LTD

12 COTU INVESTMENTS PTY LTD 

13 PHILIP MURPHY INVESTMENTS PTY LTD 

14 K PAGNIN PTY LTD 15 HSBC CUSTODY NOMINEES [AUSTRALIA] LIMITED 16 SISUG PTY LTD 18 YARRA VENTURES PTY LTD 19 ALCATT PTY LTD 20 MS & IM 67 FUND PTY LTD Total Top 20 holders of Ordinary Shares Remaining holders balance Listed Ordinary Shares Number of Shares % of Shares 61,055,667 55,148,796 28,500,000 23,000,000 11,309,232 10,000,000 9,179,849 8,706,577 8,500,000 7,990,330 7,755,539 7,600,000 7,310,222 6,700,000 6,386,531 6,194,236 5,569,629 5,487,858 5,000,000 8.68 7.84 4.05 3.27 1.61 1.42 1.30 1.24 1.21 1.14 1.10 1.08 1.04 0.95 0.91 0.88 0.85 0.79 0.78 0.71 287,362,988 40.83 416,378,299 59.17 17 D & J PAGNIN SUPERANNUATION FUND PTY LTD 5,968,522 Classes of Shares Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. Substantial Shareholders Chris Morris Andrew Barlow Voting Rights All ordinary shares carry one vote per share without restrictions. Shares 70,410,696 62,803,769 % Shares 10.01% 8.92% Shareholder Information Shareholder Information Adslot | Annual Report 2013 71 Corporate Directory Auditors Grant Thornton Australia The Rialto Level 30, 525 Collins Street Melbourne Vic 3000 Bankers National Australia Bank Limited 424 St Kilda Road St Kilda Vic 3004 Share Register Computershare Registry Services Pty Ltd Yarra Falls 452 Johnston Street Abbotsford Vic 3001 Home Stock Exchange Australian Stock Exchange Limited Level 45, South Tower Rialto, 525 Collins Street Melbourne Vic 3000 ASX Code: ADJ Directors Mr Adrian Giles – Chairman Mr Ian Lowe – Executive Director Mr Andrew Barlow – Non-Executive Director Mr Chris Morris – Non-Executive Director Ms Tiffany Fuller – Non-Executive Director Chief Executive Officer Mr Ian Lowe Company Secretary Mr Brendan Maher Head Office Adslot Ltd Level 2, 85 Coventry Street South Melbourne Vic 3205 Australia Phone: + 61 3 8695 9199 Fax: + 61 3 9696 0700 Toll free 1300 852 722 Registered Office Adslot Ltd Level 2, 85 Coventry Street South Melbourne Vic 3205 Australia Phone: + 61 3 8695 9199 Fax: + 61 3 9696 0700 Toll free 1300 852 722 72 Adslot | Annual Report 2013