Quarterlytics / Financial Services / Financial - Credit Services / adidas

adidas

ads · ASX Financial Services
Claim this profile
Ticker ads
Exchange ASX
Sector Financial Services
Industry Financial - Credit Services
Employees 51-200
← All annual reports
FY2025 Annual Report · adidas
Sign in to download
Loading PDF…
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
adslot.com
2025 
 Annual Report 
 

 
 
 
 
 
 
Vision. 
 
 
To simplify premium 
media trading  
through  
technology and collaboration.

 
 
 
Contents 
Adslot 2025 Annual Report 
 
2 
A Message from our Chairman 
5 
Directors’ Report 
14 
Audited Remuneration Report 
23 
Auditor’s Independence Declaration 
24 
Consolidated Statement of Profit or Loss and Other Comprehensive Income 
25 
Consolidated Statement of Financial Position 
26 
Consolidated Statement of Changes in Equity 
27 
Consolidated Statement of Cash Flows 
28 
Notes to the Financial Statements 
69 
Consolidated Entity Disclosure Statement 
70 
Directors’ Declaration 
71 
Independent Auditor’s Report 
76 
Corporate Governance Statement 
76 
Shareholder Information 
77 
Corporate Directory

 
A Message from our Chairman 
 
2 
 
 
 
 
Dear Shareholders, 
 
This year has been a pivotal one for Adslot. As 
a portfolio of businesses, we have undergone 
significant transformation, emerging as a 
leaner, more focused organization with a 
renewed sense of purpose and direction. FY25 
has not been without its challenges, but I am 
pleased to report that we are in a stronger 
position than we were 12 months ago. 
Adslot now comprises two high-growth ad-tech 
businesses, and two non-core ad sector 
technology business units that are poised to 
drive 
our 
future 
success. 
Our 
growth 
businesses 
have 
achieved 
remarkable 
milestones 
this 
year, 
each 
securing 
transformative, company-making transactions. 
The StoreFront business signed a ground-
breaking partnership with Viber, enabling us to 
provide 
self-service 
advertising 
solutions 
across 34 countries, with further global rollouts 
in progress. Meanwhile, our Open Marketplace 
business has partnered with Goldvertise to 
provide new solutions for premium CTV 
markets, leveraging premium inventory from 
Vevo and other publishers. These transactions 
validate our strategic vision and position us to 
capture a growing share of the self-service 
advertising market. 
In 
addition 
to 
these 
achievements, 
we 
successfully completed a capital raise after 
year end, further strengthening our balance 
sheet and enabling us to accelerate execution 
of our strategic initiatives. I am delighted to 
welcome our new shareholders onto the 
register and thank both new and existing 
investors for their trust and confidence in 
Adslot's potential. 
The changes we have implemented over the 
past year have been sweeping. We have 
repriced key contracts, streamlined operations, 
and focused resources on areas of highest 
potential. 
These 
efforts, 
combined 
with 
disciplined cost management, have reduced 
cash burn and brought us closer to achieving 
breakeven. While there remains much to do, 
the foundations we have laid this year provide 
a platform for sustainable growth. 
I want to express my deep gratitude to our staff, 
whose resilience and dedication have been 
instrumental in stabilizing our core business 
and advancing our strategic priorities. To our 
shareholders, both long-standing and new, 
thank you for your patience and continued faith 
in our vision. Your trust drives us to deliver on 
the potential of this business. 
As we look to the future, we remain laser-
focused on execution. There is no doubt that 
challenges remain, but our progress this year 
demonstrates our ability to adapt, innovate, and 
succeed in a rapidly evolving market. I am 
confident that the steps we have taken, and 
those we continue to take, will position Adslot 
as a leader in the self-service advertising 
landscape. 
 
Sincerely,  
 
Andrew Dyer 
Executive Chairman
 
 

 
Directors 
3 
 
 
Executive Chairman 
Mr Andrew Dyer 
Andrew Dyer is Chair of Rozetta 
Institute, an independent, not-
for-profit research organisation 
that seed-funds transformative 
research centres to deliver 
societal impact. Mr Dyer is also 
a Senior Partner Emeritus and 
Senior Advisor of The Boston 
Consulting Group (BCG), and a 
member of BCG’s global Senior 
Partner Emeritus Council. Mr 
Dyer is also an advisor to 
several 
public 
and 
private 
company CEO’s and boards. 
In his 27 years with BCG Mr 
Dyer 
supported 
senior 
executives 
in 
leading 
companies around the world.  
He also held local, regional and 
global 
leadership 
positions, 
including leading BCG’s People 
& Organization and Enablement 
Practices and was also a 
member 
of 
BCG’s 
global 
Executive Committee, including 
roles on several BCG Board 
Committees.  
Prior to joining BCG in 1994, Mr 
Dyer 
worked 
for 
the 
Commonwealth Bank and the 
Australian Federal Government.  
Mr Dyer is a member of the 
Adslot’s Audit & Risk Committee 
and Remuneration Committee.  
Mr Dyer was appointed as 
Chairman of Adslot on 9 June 
2023. 
Mr Dyer was appointed as 
Executive Chairman of Adslot 
on 13 August 2024. 
 
 
Non- executive Director 
Mr Adrian Giles 
Adrian Giles is an entrepreneur 
with a distinguished track record 
in the Internet and technology 
sectors. In 1997, he co-founded 
Sinewave 
Interactive, 
pioneering 
Australia’s 
first 
Search 
Engine 
Optimisation 
(SEO) business. He later co-
founded Hitwise, a global leader 
in 
internet 
audience 
measurement, which expanded 
into the US, UK, Australia, New 
Zealand, 
Hong 
Kong, 
and 
Singapore. 
Hitwise 
was 
acquired by Experian (LSE: 
EXPN) in 2007 in one of 
Australia's 
most 
successful 
venture capital-backed exits. 
Adrian is currently Chairman of 
Fortress Esports, a leading 
games 
culture 
and 
entertainment 
business 
with 
flagship venues in Melbourne 
and Sydney and a growing 
international licensing footprint. 
At Adslot, Adrian serves as 
Chair 
of 
the 
Remuneration 
Committee and is a member of 
the Audit & Risk Committee. 
 
 
 
 
 
 
 
 
 
Non- executive Director 
Ms Sarah Morgan 
Sarah Morgan has extensive 
experience 
in 
the 
finance 
industry, primarily as part of 
independent corporate advisory 
firm Grant Samuel. Ms Morgan 
has been involved in public and 
private company mergers and 
acquisitions, as well as equity 
and debt capital raisings. She 
holds a degree in Engineering 
and a Master of Business 
Administration 
from 
the 
University of Melbourne and is a 
Graduate of Australian Institute 
of Company Directors. 
Ms Morgan is a Non-Executive 
Director of Future Generation 
Global Investment Limited (from 
July 2015) and Intrepid Group 
Pty Ltd (from January 2019). Ms 
Morgan was previously a Non-
Executive Director of Hansen 
Technology 
Limited 
(from 
October 2014 to December 
2019), Nitro Software Limited 
(from November 2019 to March 
2023) and Whispir Limited (from 
January 2019 to January 2024). 
Ms Morgan is Chair of the Audit 
and Risk Committee. 
 
 
 

 
Officers 
 
4 
 
Interim 
Chief 
Executive 
Officer 
Mr Ben Loiterton 
Ben Loiterton’s career spans 36 
years as a company director, 
executive, investment banker 
and involved in entrepreneurial 
activity.  
He is an experienced public 
company director having served 
on five ASX-listed company 
boards, two as chair, and 
various unlisted public company 
and private company boards. 
Mr 
Loiterton 
has 
extensive 
experience 
with 
driving 
commercial strategy, corporate 
finance, equity capital raising, 
IPOs, mergers & acquisitions, 
financial 
structuring, 
and 
providing legal and business 
advice for both fast-growth 
businesses, 
and 
companies 
navigating 
turnaround 
and 
restructuring. 
Mr 
Loiterton 
has 
direct 
experience in a wide array of 
sectors including technology, 
software / SaaS, telecoms, 
media, 
resources, 
energy, 
FMCGs & food, commercial 
property, financial services and 
traditional businesses. 
He has co-founded several 
start-up 
businesses 
and 
arranged equity funding across 
the full spectrum from initial 
angel rounds to large private 
equity transactions. 
Mr Loiterton is a Principal at 
Sydney-based 
investment 
banking firm Andover Partners. 
Mr 
Loiterton 
graduated 
B. 
Comm LL. B from the University 
of New South Wales. 
Mr Loiterton was appointed as 
Interim Chief Executive Officer 
on 6 September 2024 replacing 
Mr Ben Dixon who resigned as 
Chief Executive Officer on the 
same date. 
 
Company Secretary 
Mr Mark Licciardo 
Mark Licciardo holds a Bachelor 
of 
Business 
Degree 
(Accounting) and a Graduate 
Diploma in Company Secretarial 
Practice, is a Fellow of the 
Australian Institute of Company 
Directors, 
the 
Governance 
Institute of Australia and the 
Institute 
of 
Company 
Secretaries and Administrators. 
Mark Licciardo was appointed 
Company Secretary on 20 April 
2022. He was the founder and 
Managing Director of Mertons 
Corporate 
Services, 
and 
following Mertons’ acquisition by 
Acclime, is Managing Director, 
Listed Company Services for 
Acclime 
Australia. 
Acclime 
provides a range of professional 
services 
including 
company 
secretarial 
and 
corporate 
governance consulting to ASX 
listed and unlisted public and 
private companies. He is also a 
former Company Secretary of 
ASX 
listed 
companies 
Transurban 
Group 
and 
Australian 
Foundation 
Investment Company Limited. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Financial Officer 
Mr Mal Jayakody 
Mr Jayakody has over 26 years 
of 
finance 
and 
executive 
leadership experience across 
listed and private companies. 
He joined Adslot in 2011 and has 
held several senior finance 
roles, including eight years as 
Group 
Financial 
Controller, 
Acting Chief Financial Officer in 
2017, and Head of Finance 
since April 2023. 
Prior to joining Adslot, Mr 
Jayakody was Chief Financial 
Officer at Sintesi, a global 
research, 
design, 
and 
manufacturing 
business 
servicing the apparel industry. 
He holds a Master of Business 
Administration and is a Fellow of 
CPA Australia (FCPA), a Fellow 
of the Chartered Institute of 
Management 
Accountants 
(FCMA, UK), and a Chartered 
Global Management Accountant 
(CGMA). 
Mr Jayakody was appointed as 
Chief Financial Officer on 1 May 
2024. 
 

 
Directors’ Report  
5 
Directors 
Mr Andrew Dyer, Ms Sarah Morgan & Mr Adrian Giles were directors for the whole financial year and 
up to the date of this report.  
 
Mr Andrew Dyer was appointed as Executive Chairman on 1 September 2024. Mr Ben Dixon resigned 
as CEO and Executive Director on 6 September 2024 and Mr Tom Triscari resigned as a Non-Executive 
Director on 29 October 2024. 
 
Directorships of other listed companies 
Other than those disclosed on page 3 of this Annual Report no director holds a Directorship in any other 
listed companies in the three-year period immediately before the end of the financial year. 
Directors’ shareholdings 
The following table sets out each director’s relevant interest in shares or options in shares of the Group 
as at the date of this report. 
 
Directors 
Ordinary Shares 
# 
Share Options 
# 
Mr Andrew Dyer 
403,615,401 
5,700,000 
Mr Adrian Giles 
122,150,907 
- 
Ms Sarah Morgan 
116,462,826  
- 
Mr Ben Dixon (i) 
103,189,675 
- 
Mr Tom Triscari (ii) 
16,913,290 
6,000,000 
 
 
 
(i) 
Mr Dixon resigned as CEO and Executive Director on 6 September 2024. 
(ii) 
Mr Triscari resigned as Non-Executive Director on 29 October 2024. Options expired on 8 
August 2025. 
 
Remuneration of directors and senior management 
Information about the remuneration of directors and senior management is set out in the remuneration 
report of this directors’ report. 
Directors’ Meetings 
The following table sets out the number of meetings of the Group’s Directors held during the year ended 
30 June 2025 and the number of meetings attended by each Director. 
 
Board of Directors 
Remuneration Committee 
Audit and Risk Committee 
Directors 
Held 
Attended 
Held 
Attended 
Held 
Attended 
Mr Andrew Dyer 
7 
7 
2 
2 
5 
5 
Mr Adrian Giles 
7 
7 
2 
2 
5 
4 
Mr Ben Dixon (i) 
2 
1 
- 
- 
- 
- 
Ms Sarah Morgan 
7 
7 
- 
- 
5 
5 
Mr Tom Triscari (ii) 
4 
4 
- 
- 
- 
- 
 
 
(i) 
Mr Dixon resigned as CEO and Executive Director on 6 September 2024. 
(ii) 
Mr Triscari resigned as Non-Executive Director on 29 October 2024. 
 
 

 
 
 
6 
Principal activities 
Adslot Ltd derives revenue from two principal activities:  
1.  Trading Technology - comprises Adslot Media (Marketplace and StoreFront) leading global media 
trading technology platform, and Symphony, market-leading workflow automation technology for media 
agencies. 
2.  Services - comprises digital marketing services - provided by the Group’s Webfirm division - and 
project-based customisation of Trading Technology. 
 
Operating Results 
 
2025 
2024 
Movement 
 
$ 
$ 
$ 
% 
Revenue from Trading Technology 
4,118,161 
6,913,064 
(2,794,903) 
(40%) 
Revenue from Services 
1,480,865 
1,527,363 
(46,498) 
(3%) 
Total revenue and other income 
5,766,174 
8,746,714 
(2,980,540) 
(34%) 
Operating costs 
9,511,549 
13,468,243 
3,956,694 
29% 
EBITDA (loss) 
(3,452,605) 
(7,582,565) 
4,129,960 
54% 
Adjusted EBITDA (loss)1 
(3,452,605) 
(4,790,019) 
1,337,414 
28% 
NPAT (loss) 
(3,699,489) 
(10,703,881) 
  7,004,392 
65% 
Adjusted NPAT (loss)1   
(3,699,489) 
(7,911,335) 
4,211,846 
53% 
 
1 Adjusted EBITDA (loss) and Adjusted NPAT (loss) are non-IFRS metrics used for management reporting. The Group 
believes Adjusted EBITDA (loss) and Adjusted NPAT (loss) reflect what it considers to be the underlying performance 
of the business. The EBITDA and NPAT adjustments comprise: 
EBITDA & NPAT Adjustments  
 
 
2025 
2024 
 
$ 
$ 
Impairment of intangible assets 
- 
5,085,751 
Impairment of right of use asset 
- 
401,355 
Capitalised wages  
- 
(2,694,560) 
Total  
- 
2,792,546 
 
Prior to FY2025, the Group capitalised development costs in accordance with AASB 138. Following a review in FY2025, 
all wages are now expensed (Refer Note 10). 
 
Review of Operations 
Total revenue and other income for FY2025 was $5.8 million, a decrease of 34% versus $8.7 million in 
FY2024 largely due to a 40% decrease in Trading Technology revenue.  
The Group’s operating costs reduced by 29% to $9.5 million in FY2025 (FY2024: $13.5 million) following 
the implementation of a number of cost saving initiatives during the year.  
The Consolidated Group operating loss before interest, income tax, depreciation and amortisation 
(EDITDA) in FY2025 was $3.5 million a 54% improvement versus the $7.6 million loss in FY2024. The 
Consolidated Group operating loss after tax (NPAT) of $3.7 million is a 65% improvement to the prior 
year loss of $10.7 million. 
 
 
 

 
 
 
7 
Trading Technology 
 
The strategic focus of the business remains Trading Technology revenues. These revenues are 
comprised of: 
• 
Trading Fees – fees charged as a percentage of media traded; generated primarily from Adslot 
Media and StoreFront. Trading fees generated via the Adslot Media platform attract a higher 
percentage fee and represent the significant majority of Trading Fees; and 
 
• 
Licence Fees – generated primarily from Symphony, a market-leading workflow automation tool 
for Media Agencies. 
 
Trading Fees 
Total Trading Fee revenue across Symphony and Adslot Media including StoreFront was $0.8 million 
in FY2025, a 6% decrease on the prior financial year (FY2024: $0.9 million). 
 
 
 
Adslot Media trading fees including StoreFront revenue for FY2025 was $0.8 million, a 7% decrease 
compared to the prior period (FY2024: $0.8 million). This decrease largely reflected a 39% fall in 
monetised total transaction value (TTV) for the Adslot Media platform due to adverse macroeconomic 
conditions which is impacting digital advertising spend, as well as broader industry disruption. 
 
 
 
  
 
 
$908 
$1,281 
$1,232 
$1,039 
$876 
$822 
 $-
 $200
 $400
 $600
 $800
 $1,000
 $1,200
 $1,400
FY 20
FY 21
FY 22
FY 23
FY 24
FY 25
Thousands
Total Trading Fees
$15.53 
$28.30 
$25.49 
$47.98 
$43.62 
$26.46 
0
10
20
30
40
50
60
FY20
FY21
FY22
FY23
FY24
FY25
Millions
Monetised Total Transaction Value

 
 
 
8 
Key business initiatives during the year included the: 
 
Continued development of the German CTV market. In February 2025, the company signed an 
agreement with Goldvertise, one of the leading CTV publishers in Germany. Goldvertise sees 
the partnership with Adslot as a critical component to their strategic mission of trading more 
inventories directly. The companies are now collaborating to onboard demand commencing 
with 200 direct advertisers that were invited to the platform in early August, before extending 
the onboarding process to independent agencies and major agency groups.  
 
Launch of the Publisher StoreFront strategy at the end of 2024 with a specific focus on global 
publishers, as well as major publishers in the USA, UK and Australian markets. Important wins 
include Rakuten Viber, a leading messaging app with over 1 billion users across 190+ 
countries, which is now in the process of activating its StoreFront in 34 countries and Hearst, 
the world's largest lifestyle publisher through major titles such as Cosmopolitan, Elle and 
Harper's Bazaar, which has recently activated its StoreFront in the UK, a strategically important 
market for the group globally.  
 
Licence Fees 
Total Licence Fee revenue across Symphony and Adslot Media was $3.3 million in FY2025, 
representing a 45% reduction on the prior financial year (FY2024: $6.0 million). 
 
 
 
  
 
In April 2024, the Company announced amendments to its long standing agreement with international 
agency group, GroupM, for the provision of the standalone Symphony workflow management solution. 
The amendments included the removal of dedicated development resources which were funded by 
GroupM and the removal of the Symphony platform from three markets: Vietnam, India and the 
Philippines. These changes have resulted in a 45% reduction in licence fees in FY2025. The Company 
implemented cost reductions which offset some of the revenue reductions.  
In October 2024, the Company announced the successful execution of a two-year extension to its 
Symphony contract with GroupM. The renewed contract includes a 45% increase to monthly revenue 
from September 2024 across 8 markets in APAC and EMEA. 
As a result of these contract amendments, GroupM licence fees are currently 52% below the revenue 
being achieved at the same time in FY2024. 
 
 
 
$7,207 
$5,154 
$6,049 
$6,424 
$6,037 
$3,296 
 $-
 $1,000
 $2,000
 $3,000
 $4,000
 $5,000
 $6,000
 $7,000
 $8,000
FY 20
FY 21
FY 22
FY 23
FY 24
FY 25
Thousands
Total Licence Fees

 
 
 
9 
Services 
Services revenue, including Webfirm and custom development work for Symphony, Adslot Media & 
Adslot StoreFront customers was $1.5 million in FY2025, a $0.05 million decrease on the previous year 
(FY2024: $1.5 million).  
Webfirm revenue for FY2025 was $1.4 million, a $0.08 million decrease on the previous year. (FY2024: 
$1.5 million). 
 
Cost Management 
Total operating costs of $9.5 million for FY2025 represented a 29% decrease in costs (FY2024: $13.5 
million). Total operating costs are derived by adding back non-cash and non-operating expenses to 
Total expenses: 
 
2025 
2024 
 
$ 
$ 
Total expenses 
9,327,352 
19,251,583 
Depreciation and amortisation expenses 
(63,918) 
(2,921,250) 
Interest Expenses 
(58,693) 
(69,544) 
Impairment – Right of use asset - Melbourne 
- 
(401,355) 
Impairment – Intangible assets 
- 
(5,085,751) 
Capitalised wages (i) 
- 
2,694,560 
R&D grants offsetting wages (ii) 
306,808 
- 
Total operating costs  
9,511,549 
13,468,243 
 
 
 
(i) 
In FY2025, wages were not capitalised (See Note 10). In FY2024, $2,694,560 of wages were capitalised 
and these amounts have been added back in arriving at the comparative total operating costs for FY2024 
to ensure consistency of presentation. 
(ii) Since wages were not capitalised in FY2025, R&D grants were offset against wages expense. This 
amount is added back to ensure consistency. In FY2024, when wages were capitalised, R&D grants were 
offset against capitalised wages. 
 
As disclosed to the market in over the last 24 months, the Group has made pre-emptive steps to reduce 
cash outflows and extend its cash operating runway via a series of cost reduction initiatives. Cost 
reductions were targeted to ensure continued investment in strategic and revenue-generating product 
development, and no disruption to existing client relationships.   
 
 
(i) For consistency, the figures presented in the graph add back capitalised wages for FY2020–FY2024 
(where R&D grants offset against capitalised amounts) and R&D grants offsetting wages for FY2025 when 
wages were not capitalised. 
 
 
$11,723 
$12,045 
$11,690 
$11,302 
$10,774 
$9,205 
$4,563 
$3,106 
$3,405 
$3,205 
$2,695 
$307 
 $0
 $2,000
 $4,000
 $6,000
 $8,000
 $10,000
 $12,000
 $14,000
 $16,000
FY20
FY21
FY22
FY23
FY24
FY25
Thousands
Total Operating Costs
Capitalised salaries
R&D Grants offsetting wages

 
 
 
10 
In FY2025, the total operating costs were $9.5 million (FY2024: $13.5 million), a decrease of 29% on 
prior year.  
In September 2024, after a review of the US-market focused Br1dge project, the Group implemented a 
full phase-out of costs and ongoing investment for the project. This decision was driven by a range of 
factors including ongoing uncertain industry dynamics, medium-term delays with revenue performance 
and as part of the Strategic Review cost-outs initiatives. BrIdge, Inc was dissolved on 31 December 
2024 with minimal remaining costs of $0.4 million incurred in FY2025. Excluding Br1dge, operating 
costs decreased by 7% from FY2024.  
The costs savings largely represented headcount savings which were realised through natural attrition, 
redundancies and optimising internal workflows. 
Capitalised development costs were $2.7 million in FY2024 and nil in FY2025 due to change in 
accounting treatment for development cost. 
 
EBITDA 
The Consolidated Group operating loss before interest, income tax, depreciation and amortisation 
(EBITDA) in FY2025 was $3.5 million a 54% improvement versus the $7.6 million loss in FY2024. The 
Consolidated Group operating loss after tax (NPAT) of $3.7 million is a 65% improvement to the prior 
year loss of $10.7 million. 
The EBITDA and NPAT for FY2024 were substantially impacted by an impairment of intangible assets 
of $5.1 million and impairment of right of use asset of $0.4 million. Furthermore, in FY2024 development 
cost were capitalised.  These amounts have been adjusted from the FY2024 results to reflect underlying 
performance of the business. 
The Consolidated Group operating loss before interest, income tax, depreciation and amortisation 
(EBITDA) in FY2025 was $3.5 million a 28% improvement versus the $4.8 million adjusted EBITDA 
loss in FY2024. The Consolidated Group operating loss after tax (NPAT) of $3.7 million is a 53% 
improvement to the prior year adjusted NPAT loss of $7.9 million. 
 
Cash Management 
Net cash outflows from operating activities for FY2025 were $3.2 million, an increase of $2.6 million 
compared to FY2024 $0.7 million. This was primarily driven by a reduction in customer receipts. 
Total R&D incentives received in FY2025 was $0.9 million which was recorded across operating 
activities ($0.2 million) and investing activities ($0.7 million). 
During FY2025, the Company raised $1.5 million (after costs) from a capital raise announced on 17 
June 2024, comprising:  
• 
The Institutional Entitlement Offer was concluded in FY2024, raising $0.5 million before costs, 
with 525 million fully paid ordinary shares issued.  
• 
On 15 July 2024, the Company successfully completed the Retail Entitlement Offer of $1.0 
million before costs for the issue of 952 million ordinary shares.  
• 
The Entitlement Offer was finalised on 7 October 2024, raising an additional $0.5 million with 
the issue of 340 million new shares on 8 October 2024 from new and existing shareholders and 
200 million new shares from related parties, which was later approved at the November 2024 
Annual General Meeting.  
Cash as at 30 June 2025 was $1.5 million (FY2024: $3.1 million).  
 
 
 

 
 
 
11 
Business growth strategy 
The Group’s growth strategy is focused on Adslot Media which is supported by Adslot’s other 
businesses:  
• 
Adslot Media 
o 
StoreFront:  Solution Roll-out to global media and publisher clients. 
o 
Open Marketplace: Grow TTV across platform and increase ratio of monetised TTV. 
• 
Symphony: providing a technology platform and services to GroupM; and 
• 
Webfirm: a digital marketing business. 
In addition, the Group will continue its focus on cost management as it progresses towards cash flow 
break-even. 
 
Material business risks 
The Group is subject to risks of both a general nature and those specific to its business activities 
including, but not limited to: 
• 
Retaining existing customers and keeping them engaged in the Adslot’s products and Services; 
• 
Attracting new customers and achieving revenue growth;  
• 
Cyber security incidents involving unauthorised access to data and assets, causing disruption 
to services;  
• 
Retaining key personnel and attracting new personnel; and 
• 
Ongoing access to funds in capital markets. 
 
The information presented in this Review of Operations has not been audited in accordance with the 
Australian Auditing Standards. 
 
Matters Subsequent to the End of the Financial Year 
On 7 August 2025, the Company announced that it has received firm commitments to raise $989,000 
(before transaction costs) from sophisticated and professional investors. The funds were raised through 
the issue of secured convertible notes and equity securities. The Company issued $739,000 in secured 
convertible notes to sophisticated professional investors. The notes are convertible into shares at the 
election of the holder at any time before their maturity date. The conversion price is $0.001 per share 
and face value of each note is $1,000.00. The maturity date of the notes is thirty months after they are 
issued. Each note subscribed for will, subject to shareholder approval, entitle the noteholder to be 
issued with 333,333 attaching options in the Company.  
In addition to the issue of the notes, the Company has received commitments from sophisticated and 
professional investors for $250,000 in ordinary shares. The Company agreed to issue 250,000,000 fully 
paid ordinary shares at a price of $0.001 per share. These investors will be entitled (subject to 
shareholder approval being obtained) to one for one attaching option for each ordinary share 
subscribed. 225,000,000 shares were issued on 8 August 2025 and a further 25,000,000 shares are to 
be issued to a related party subject to shareholder approval. 
On 13 August 2025, the Company issued 57,363,770 fully paid ordinary shares at an issue price of 
$0.001 per ordinary share to the directors as part of Director Fees Plan pursuant to the approval at the 
2024 Annual General Meeting on 6 September 2024. As per the plan the Company entered into 
agreements with its Board of Directors to pay their compensation in equity instead of cash to assist the 
pathway to breakeven. This issue relates to fees relating to quarter ended 30 June 2025. 
On 14 August 2025, ASX granted the Company a waiver from Listing Rule 10.1 to the extent necessary 
to permit the Company to, without shareholder approval, extend the security interest in favour of holders 
of convertible notes issued on 8 August 2025. Under this approval, the Company extended the security 
interest to a substantial shareholder group. That was issued 374 convertible notes ($374,000).   
On 18 August 2025, the Company advised to the market that it has received notice from REA Group 
Limited (REA) of REA's intention to terminate its long-standing arrangement with Adslot for the provision 
of advertising auction management software, effective December 2025. Adslot may provide some 
statement of work services for transitional services as part of the migration of data. 
 
 
 

 
 
 
12 
Environmental regulations 
The Group’s operations are not subject to any significant environmental regulations under the 
Commonwealth, State or any other country in which the entity operates. 
 
Dividends 
The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid 
during the year. 
 
Shares under option 
Details of unissued shares or interests under option as at the date of this report are: 
Issue Type 
Expiry Date 
Exercise 
Price 
Balance at  
beginning of 
the period 
Issued  
during  
the period 
Lapsed/  
Forfeited during  
the period  
Exercised  
during  
the period 
Balance at  
end of the 
 period 
 
 
$ 
(Number) 
(Number) 
(Number) 
(Number) 
(Number) 
Ordinary options 
12/07/2024 
0.028  
13,916,667  
-  
 (13,916,667) 
-  
- 
Ordinary options 
06/08/2024 
0.034  
18,000,000  
-  
 (18,000,000) 
- 
- 
Ordinary options 
16/12/2024 
0.043  
2,500,000  
-  
 (2,500,000) 
- 
- 
Ordinary options 
29/07/2025 
0.041 
8,500,000 
- 
 (2,000,000) 
- 
6,500,000 
Ordinary options 
29/07/2025 
0.041 
6,250,000 
- 
- 
- 
6,250,000 
Ordinary options 
08/08/2025 
0.028 
6,000,000 
- 
- 
- 
6,000,000 
Ordinary options 
11/10/2025 
0.040 
2,500,000 
- 
- 
- 
2,500,000 
Ordinary options 
15/06/2026 
0.018 
35,200,000 
- 
(4,400,000) 
- 
30,800,000 
Ordinary options 
15/11/2026 
0.018  
3,200,000  
- 
- 
- 
3,200,000  
Ordinary options (i) 
31/12/2024 
0.006 
96,562,817 
- 
(96,562,817) 
- 
- 
Ordinary options 
05/11/2028 
0.001 
- 
 25,000,000  
- 
- 
 25,000,000  
Ordinary options 
05/11/2028 
0.001 
- 
 1,150,000  
- 
- 
 1,150,000  
Ordinary options 
01/12/2028 
0.0015 
- 
 95,000,000  
(4,000,000) 
- 
 91,000,000  
Ordinary options 
23/01/2029 
0.0015 
- 
 9,500,000  
- 
- 
 9,500,000  
Ordinary options 
24/02/2029 
0.001 
- 
 40,000,000  
- 
- 
 40,000,000  
Ordinary options  
04/06/2029 
0.0015 
- 
5,000,000 
- 
- 
 5,000,000  
 
 
 
192,629,484 
175,650,000 
(141,379,484) 
- 
226,900,000 
 
 
(i) 
As part of the Entitlement Offer finalised on 6 July 2023, the Group issued 1,126,417,783 unquoted attaching 
share options to purchase ordinary shares of Adslot Ltd. The Directors of Adslot Ltd including their 
personally related parties received 96,562,817 share options under this scheme. The options expired 
without being exercised on 31 December 2024. 
 
 

 
 
 
13 
Indemnification and Insurance of Officers 
The Group has during the financial year, in respect of each person who is or has been an officer of the 
Group or a related body Corporate, made a relevant agreement for indemnifying against a liability 
incurred as an officer, including costs and expenses in successfully defending legal proceedings. 
Since the end of the financial year, the Group has paid premiums to insure all directors and officers of 
Adslot Ltd and the Adslot Group of companies, against costs incurred in defending any legal 
proceedings arising out of their conduct as a director and officer of the Group, other than for conduct 
involving a wilful breach of duty or a contravention of Sections 232 (5) or (6) of the Corporations Act 
2011, as permitted by section 241A (3) of the Corporations Act. Disclosure of the premium amount is 
prohibited by the insurance contract. 
 
Proceedings on behalf of the Group 
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring 
proceedings on behalf of the Group, or to intervene in any proceedings to which the Group is a party, 
for the purpose of taking responsibility on behalf of the Group for all or part of those proceedings. 
No proceedings have been brought or intervened in on behalf of the Group with leave of the Court under 
section 237 of the Corporations Act 2001.  
 
Auditor’s Independence Declaration  
The auditor’s independence declaration for the year ended 30 June 2025 has been received and can 
be found on page 23 of the financial report. Details of amounts paid or payable to the auditor for non-
audit services provided during the year are outlined in Note 19 to the financial statements. 
The directors are satisfied that the provision of non-audit services during the financial year by the auditor 
(or by another person or firm on the auditor's behalf), is compatible with the general standard of 
independence for auditors imposed by the Corporations Act 2001. 
The directors are of the opinion that the services as disclosed in Note 19 to the financial statements do 
not compromise the external auditor's independence requirements of the Corporations Act 2001 for the 
following reasons:  
• 
all non-audit services have been reviewed and approved to ensure that they do not impact the 
integrity and objectivity of the auditor; and 
 
• 
none of the services undermines the general principles relating to auditor independence as set out 
in APES 110 – Part 4A of Ethics for Professional Accountants issued by the Accounting 
Professional and Ethical Standards Board, including reviewing or auditing the auditor's own work, 
acting in a management or decision-making capacity for the Company, acting as an advocate for 
the Company or jointly sharing economic risks and rewards. 

Audited Remuneration Report  
14 
 
The audited remuneration report is set out under the following headings: 
Section 1: 
Non-executive directors’ and Chairman’s remuneration 
Section 2: 
Executive remuneration 
Section 3: 
Details of remuneration 
Section 4: 
Executive contracts of employment 
Section 5: 
Long Term Incentives (equity-based compensation) 
Section 6:  
Culture, accountability and remuneration 
Section 7: 
Equity holdings and transactions 
Section 8:  
Other transactions with key management personnel 
Section 1: Non-executive directors’ and Chairman’s remuneration 
Non-executive directors’ fees are reviewed annually and determined by the Board, taking into account 
fees paid to non-executive directors of comparable companies. These fees remain within the maximum 
aggregate limit of $600,000 per annum, as approved by shareholders at the Annual General Meeting 
held on 23 November 2021. 
To maintain the independence and integrity of their roles, non-executive directors do not receive 
performance-based bonuses. 
The 2025 financial year, non-executive directors’ and Chairman’s remuneration were: 
• 
The Chairman’s fees of $100,000 per annum. 
• 
Non-executive directors $50,000 per annum. 
• 
An additional $25,000 per annum to the Chairs of the Audit & Risk Committee and the 
Remuneration Committee, in recognition of the additional responsibilities. 
Mr Andrew Dyer who was the Chairman since 9 June 2023, was appointed Executive Chairman on 13 
August 2024, with his term running through to 30 June 2025.  
Throughout the 2025 financial year, Ms Sarah Morgan and Mr Adrian Giles were the Chairs of the Audit 
& Risk Committee and the Remuneration Committee, respectively. 
To support the Company’s path to breakeven, at the Annual General Meeting (AGM) held on 26 
November 2024, it was approved that:  
• 
the Board receive their compensation in equity under the Directors Fees Plan. 
• 
Directors will reduce their fees by one third, from 1 October 2024, until the Company can 
sustainably afford otherwise. 
a. Non-executive directors (including fees for Chairs of the Audit & Risk Committee and 
the Remuneration Committee): Reduced from $75,000 to $50,000 per annum. 
b. Chairman’s fee: Reduced from $100,000 to $66,667 per annum. 
• 
A temporary Executive Chairman’s additional fee of $75,000 per annum for the executive role 
until the turnaround plan is complete. 
• 
Once the business is sustainable the directors’ fees will revert to historic levels and be paid in 
cash. 
Mr Tom Triscari was engaged via his consulting company, Lemonade Projects, to provide advisory 
services at a rate of US$50,000 per annum. These fees were included in the key management 
personnel remuneration. His consultancy fee was reduced to US$33,333 per annum effective 1 October 
2024. Mr Triscari resigned as a non-executive director on 29 October 2024.  
Section 2: Executive remuneration 
The Board of Directors are responsible for determining and reviewing compensation arrangements for 
key management personnel and the executive team. The Remuneration Committee makes 
recommendations on remuneration of key management personnel to the Board.  
The Board assesses the appropriateness of the nature and amount of emoluments of these employees 
on a periodic basis by reference to relevant employment market conditions with the overall objective of 
ensuring maximum stakeholder benefit by:  
a) Attracting the highest quality employees; 
b) Retaining the best performing employees; 
c) Aligning the employees with shareholder outcomes; 
d) Aligning employee motivation to a cascading set of key performance indicators that drive the 
most optimal strategic outcomes for the business; and 
e) Ensuring it aligns with the latest industry best practice. 
 

 
 
 
15 
Executives’ remuneration consists of a fixed cash component, short-term incentives in the form of cash 
bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term 
prospects and future performance of the Group. The inclusion of equity-based compensation in 
executives’ remuneration provides a direct link between their remuneration and shareholder wealth, 
otherwise there are no direct relationships. 
The Board has regard to the following variables to assess the Group’s performance and benefits for 
shareholder wealth: 
Item 
2025 
2024 
2023 
2022 
2021 
EPS (cents) 
(0.07) 
(0.33) 
(0.55) 
(0.23) 
(0.33) 
Net loss ($) 
(3,699,489) 
(10,703,881) 
(12,078,360) 
(4,647,402) 
(6,280,774) 
Share price at 30 June ($) 
0.001 
0.001 
0.003 
0.012 
0.028 
 
Section 3: Details of remuneration  
Details of the remuneration of the directors and the key management of the Group and its controlled 
entities are set out in the following tables. 
The key management personnel of Adslot Ltd and its controlled entities include the following directors 
and executive officers: 
Directors 
Position 
Date appointed/resigned as Director 
Mr Andrew Dyer  
Executive Chairman 
Chairman  
Non-Executive Director 
Appointed 1 September 2024 
Appointed 9 June 2023 
Appointed 28 May 2018 
Mr Adrian Giles 
Non-Executive Director 
Appointed 26 November 2013 
Ms Sarah Morgan 
Non-Executive Director 
Appointed 27 January 2015 
Mr Ben Dixon  
Executive Director 
Chief Executive Officer 
Executive Director 
Resigned 6 September 2024 
Appointed 1 February 2018 
Appointed 23 December 2013 
Mr Tom Triscari 
Non-Executive Director 
 
Executive Director, Head of Corporate 
Development and Interim Chief 
Financial Officer 
Resigned 29 October 2024 
Appointed 9 August 2021 
Resigned in an executive capacity 30 April 
2024 
Appointed 6 April 2022 
Executive Officers 
Position 
Date appointed/resigned as Executive 
Mr Ben Loiterton 
Interim Chief Executive Officer 
Appointed 6 September 2024 
Mr Tom Peacock 
Chief Commercial Officer 
Appointed 23 December 2013 
Mr Mal Jayakody 
Chief Financial Officer 
Appointed 1 May 2024 
 
 
 

 
 
 
16 
Group 
2025 
Short-term benefits 
Long 
Term 
Benefits 
Termination 
Benefits 
Post-
employment 
benefits 
Share-based payment 
Total 
Name 
Salary 
& fees 
Short 
Term 
Incentive 
Other 
Long 
Service 
Leave 
Termination 
Benefits 
Super-
annuation 
Share 
Options 
Expensed 
Shares 
& Unit 
 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Executive directors 
 
 
 
 
 
 
 
 
Mr B Dixon (i) 
91,126 
 -   
 -   
59,615  
92,308 
7,483  
- 
- 
250,532 
Non-executive directors 
 
 
 
 
 
 
 
 
Mr T Triscari (ii) 
13,056 
- 
5,702 
- 
- 
- 
212 
16,913 
35,883 
Mr A Giles  
12,714 
 -   
 -   
 -   
- 
5,802  
 -   
37,734   
56,250  
Ms S Morgan  
6,942 
 -   
 -   
 -   
- 
5,802 
 -   
43,506 
56,250 
Mr A Dyer (iii) 
- 
 -   
 -   
 -   
- 
 -   
 -  
137,503   
137,503 
Other key management personnel 
 
 
 
 
 
 
 
Mr B Loiterton (iv) 
166,667 
- 
- 
- 
- 
- 
60,052 
- 
226,719 
Mr T Peacock 
 259,000 
 -   
 -   
5,834  
- 
 29,785  
26,749   
 -   
321,368  
Mr M Jayakody  
210,000 
 -   
 -   
3,500  
- 
24,150  
22,947  
 -   
260,597 
Totals 
759,505 
 -   
5,702 
68,949 
92,308 
 73,022  
109,960  
235,656    1,345,102  
 
(i) 
Mr Dixon resigned as Chief Executive Officer on 6 September 2024.  
(ii) 
Mr Triscari resigned as Non-Executive Director on 29 October 2024. 
(iii) 
Mr Dyer was appointed as Executive Chairman on 1 September 2024. 
(iv) 
Mr Loiterton was appointed as Interim Chief Executive Officer on 6 September 2024. 
 
The Directors agreed to take their compensation in equity to assist the Company to its pathway to breakeven. To 
facilitate this arrangement, a Director Fees Plan has been established to allow Directors to elect, from time to time, 
to be paid through the issue of Shares, rather than cash payment. In addition, effective 1 October 2024, the 
Directors agreed to reduce their fees by one-third until the Company can afford otherwise. These were approved 
at the 2024 November AGM. 
Based on the terms of his contract agreement and performance of the Company as at 30 June 2025, Mr Loiterton 
will be issued 50 million options through his affiliated entity, Venturastar Pty Ltd, subject to shareholders’ approval 
at the upcoming 2025 AGM. 
During the 2025 financial year the Options outlined below expired without being exercised. These expiring options 
are excluded from the above Share-based remuneration figures. These amounts were previously included as 
share-based remuneration when they were expensed in the financial statements. On the date of expiry, the total 
amounts that were already expensed were moved from share-based payments reserve to retained earnings in the 
financial statements.  
Name 
Options Expired 
(Number) 
Value 
($) 
Mr B Dixon 
     18,000,000  
324,301 
Mr A Dyer 
     2.500,000  
58,743 
Mr T Peacock 
    1,250,000  
18,225 
Mr M Jayakody 
     250,000  
3,645 
 
22,000,000  
404,914   
 
 
 

 
 
 
17 
Short Term Incentives   
Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating 
to the 2024 and 2025 financial years, are outlined in the table below: 
Name 
Amount 
Paid 
Total 2024 STI 
Opportunity 
Amount 
Paid 
Total 2025 
STI 
Opportunity 
Assessment Criteria 
 
$ 
$ 
$ 
$ 
 
Mr B Dixon (a) 
- 
100,000 
- 
- Group performance to budget and executive 
management to achieve KPIs 
Mr T Peacock 
- 
100,000 (c) 
- 
100,000 (c) Group revenue achievement and individual 
KPIs 
Mr T Triscari (b) 
- USD 100,000 (d) 
- 
- Achieving key performance criteria in the 
realization of shareholder value 
 
(a) 
Mr Dixon resigned on 6 September 2024.  
(b) 
Mr Triscari resigned on 29 October 2024. 
(c) 
A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue 
targets at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 
(d) 
The Company may in its absolute discretion pay a performance bonus of up to USD$100,000, based on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria 
to be agreed between the Company and the Employee. 
No STIs were paid to key management personnel in relation to the 2025 financial year.  
 
Group 
2024 
Short-term benefits 
Long 
Term 
Benefits 
Post-
employment 
benefits 
Share-based payment 
Total 
Name 
Salary 
& fees 
Short 
Term 
Incentive 
Other 
Long 
Service 
Leave 
Super-
annuation 
Share 
Options 
Expense
d 
Performance 
Rights 
 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Executive directors 
 
 
 
 
 
 
 
Mr B Dixon  
300,000 
 -   
 -   
 6,185  
27,399  
1,001 
- 
334,585 
Non-executive directors 
 
 
 
 
 
 
 
Mr T Triscari (i) 
99,884 
- 
14,381 
- 
- 
8,082 
- 
122,347 
Mr A Barlow (ii) 
25,333 
 -   
 -   
 -   
 6,132  
 -   
 -   
 31,465 
Mr A Giles  
 68,150 
 -   
 -   
 -   
 6,850  
 -   
 -   
 75,000 
Ms S Morgan  
 68,150 
 -   
 -   
 -   
 6,850  
 -   
 -   
 75,000 
Mr A Dyer 
 100,000 
 -   
 -   
 -   
 -   
 -  
 -   
100,000 
Other key management personnel 
 
 
 
 
 
 
Mr T Peacock 
 259,000 
 -   
 -   
 5,657  
 27,399  
12,138   
 -   
304,194 
Mr M Jayakody (iii) 
 35,000 
 -   
 -   
 585  
 3,850  
 151  
 -   
39,586 
Totals 
 955,517 
 -    14,381  
 12,427  
 78,480  
 21,372  
 -    1,082,177 
 
(i) 
In April 2024, Mr Triscari stepped down from his role of Executive Director, Head of Corporate 
Development and Interim Chief Financial Officer. 
(ii) 
Mr Barlow resigned from Board of Adslot’s Directors on 16 February 2024 and was considered as a 
KMP until then. The superannuation amount shown relates to $55,750 which includes fees from 
FY2023.   
(iii) 
On 1 May 2024, Mr Jayakody was appointed as Chief Financial Officer. 
During the 2024 financial year the Options outlined below expired without being exercised. These expiring options 
are excluded from the above Share-based remuneration figures. These amounts were previously included as 
share-based remuneration when they were expensed in the financial statements. On the date of expiry, the total 
amounts that were already expensed were moved from share-based payments reserve to retained earnings in the 
financial statements. 
Name 
Options Expired 
(Number) 
Value 
($) 
Mr T Peacock 
     1,000,000  
10,724 
 

 
 
 
18 
Short Term Incentives   
STIs paid in the year, along with the total STI opportunity in each year, relating to the 2023 and 2024 
financial years, are outlined in the table below: 
Name 
Amount 
Paid 
Total 2023 STI 
Opportunity 
Amount 
Paid 
Total 2024 
STI 
Opportunity 
Assessment Criteria 
 
$ 
$ 
$ 
$ 
 
Mr B Dixon 
- 
100,000 
- 
100,000 Group performance to budget and executive 
management to achieve KPIs 
Mr T Peacock 
- 
100,000 (a) 
- 
100,000 (a) Group revenue achievement and individual 
KPIs 
Mr T Triscari 
- USD 100,000 (b) 
- USD 100,000 (b) Achieving key performance criteria in the 
realization of shareholder value 
 
(a) A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year 
(b) The Company may in its absolute discretion pay a performance bonus of up to USD$100,000, based on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 
No STIs were paid to key management personnel in relation to the 2024 financial year.  
 
Section 4: Executive contracts of employment  
Formal contracts of employment for all members of the key management personnel are in place. 
Contractual terms for most executives are similar but do, on occasions, vary to suit different needs. The 
following table summarises the key contractual terms for all key management personnel. 
Length of contract 
Open ended. 
Fixed Remuneration 
Remuneration comprises salary and statutory employer superannuation 
contributions. 
Incentive Plans 
Eligible to participate. Incentive criteria and award opportunities vary for 
each executive. 
Notice Period 
Key Management Personnel, including executive directors, have notice 
periods ranging from four weeks to 13 weeks. The Interim Chief Executive 
Officer has a notice period of 60 days, the Chief Financial Officer has 4 
weeks, and the Chief Commercial Officer a period of 3 months. Other 
Executives have notice periods ranging from four weeks to three months. 
Resignation 
Employment may be terminated by giving notice consistent with the notice 
period. 
Retirement 
There are no financial entitlements due from the Group on retirement of an 
executive. 
Termination by the 
Group 
The Group may terminate the employment agreement by providing notice 
consistent with the notice period or payment in lieu of the notice period. 
Redundancy 
Payments for redundancy are discretionary and are determined having 
regard to the particular circumstances.  There are no contractual 
commitments to pay redundancy over and above any statutory entitlement. 
Termination for 
serious misconduct 
The Group may terminate the employment agreement at any time without 
notice, and the executive will be entitled to payment of remuneration only 
up to the date of termination. 
 
 
 

 
 
 
19 
Section 5: Long Term Incentives (equity-based compensation)   
 
Incentive Option Plan  
At the November 2017 Annual General Meeting, shareholders approved the creation of the Group’s 
Incentive Option Plan which enables the Board to offer eligible employees and directors the right to 
options which convert to fully paid ordinary shares upon exercise, subject to meeting certain vesting 
criteria. For current options in issue the only vesting criteria are service conditions. The Incentive Option 
Plan was approved by shareholders at the November 2023 Annual General Meeting. 
The objective of the Incentive Option Plan is to attract, motivate and retain key employees and the 
Group considers that the adoption of the Incentive Option Plan and the future issue of options under 
the Incentive Option Plan will provide selected employees and directors with the opportunity to 
participate in the future growth of the Group. 
Adslot continually reviews its operations, performance and the broader market conditions to ensure that 
incentives offered to key executives are aligned with the growth of the Group and shareholder outcomes 
whilst ensuring it can attract and retain experienced talent in a competitive industry. Adslot continues 
to operate within a highly competitive employment environment for experienced people in the 
technology and software field.  
No amounts are paid or payable by the recipient on the receipt of the options. The options carry no 
voting rights. All options are subject to service periods which require the employees remain an 
employee or Director of the Group. 
The following tables show grants and movements of share-based compensation to directors and 
senior management during the current financial year and the previous financial year: 
2025 
Name 
Series 
Balance at 
beginning of  
the year 
(Number) 
Granted 
during  
the year 
 (Number) 
Lapsed/
Forfeited during
the year
 (Number)
Exercised 
during 
the year 
(Number) 
Balance 
 at the end of 
the year 
(Number) 
Vested and 
exercisable at 
 the of the year
(Number)
Tom Peacock 
OP # 21-1 
1,250,000 
- 
(1,250,000)
- 
- 
-
Mal Jayakody  
OP # 21-1 
     250,000 
- 
(250,000)
- 
- 
-
Ben Dixon (i) 
OP # 21-2 
     18,000,000 
-        (18,000,000) 
       - 
- 
-
Andrew Dyer  
DOP # 21-1 
2,500,000
- 
      (2,500,000) 
       - 
- 
-
Tom Peacock 
OP # 22-1 
     1,000,000
- 
       -
       - 
     1,000,000 
     1,000,000
Tom Triscari (ii) 
DOP # 22-1 
     6,000,000
- 
       -
       - 
     6,000,000 
6,000,000
Andrew Dyer (iii) 
DOP # 22-2 
     2,500,000
- 
       -
       - 
     2,500,000 
2,500,000
Tom Peacock 
OP # 22-2 
6,000,000
- 
       -
       - 
6,000,000 
6,000,000
Mal Jayakody  
OP # 22-2 
600,000
- 
       -
       - 
600,000 
600,000
Andrew Dyer (iii) 
DOP # 23-1 
     3,200,000
- 
       -
       - 
     3,200,000 
3,200,000
Ben Loiterton (iv) 
OP # 24-1 
- 25,000,000 
-
- 
25,000,000 
25,000,000
Tom Peacock 
OP # 24-2 
- 20,000,000 
-
- 
20,000,000 
10,000,000
Mal Jayakody  
OP # 24-3 
- 20,000,000 
       -
       - 
20,000,000 
10,000,000
Ben Loiterton (iv) 
OP # 24-4 
- 40,000,000 
       -
       -      40,000,000 
40,000,000
   41,300,000  105,000,000 
(22,000,000)
-    124,300,000 
104,300,000
 
 
(i) 
Mr Dixon resigned as Chief Executive Officer on 6 September 2024. 18,000,000 options expired in August 
2024. 
(ii) Mr Triscari resigned as Non-Executive Director on 29 October 2024. The Board agreed that he will retain 
6,000,000 unquoted options after resignation. Options expired on 8 August 2025. 
(iii) Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions 
as set out in the Option Plan. The grants were approved at the Annual General Meetings on 23 November 
2021 and 16 November 2022. 
(iv) Mr Loiterton was appointed Interim Chief Executive Officer on 6 September 2024. Options were granted on 
each successful milestone throughout FY2025. The options are to be issued to his affiliated entity, Venturastar 
Pty Ltd. 
 
 

 
 
 
20 
2024 
Name 
Series 
Balance at 
beginning of 
the year 
(Number) 
Granted 
during  
the year 
 (Number) 
Lapsed/ 
Forfeited during 
the year 
 (Number) 
Exercised 
during 
the year 
(Number) 
Balance 
 at the end of 
the year 
(Number) 
Vested and 
exercisable at 
 the of the year
(Number)
Tom Peacock 
OP # 20-1 
     1,000,000 
- 
(1,000,000) 
- 
- 
-
Mal Jayakody (i) 
OP # 20-1 
     350,000 
-  
(350,000) 
- 
- 
-
Tom Peacock 
OP # 21-1 
1,250,000 
- 
- 
- 
1,250,000 
1,250,000 
Mal Jayakody (i) 
OP # 21-1 
     250,000 
- 
- 
- 
     250,000 
     250,000 
Ben Dixon (ii) 
OP # 21-2 
     18,000,000 
- 
       - 
       -      18,000,000 
     18,000,000 
Andrew Dyer  
DOP # 21-1 
2,500,000
- 
       - 
       - 
2,500,000 
2,500,000
Tom Peacock 
OP # 22-1 
     1,000,000
- 
       - 
       - 
     1,000,000 
666,667
Tom Triscari  
DOP # 22-1 
     6,000,000
- 
       - 
       - 
     6,000,000 
5,500,000
Andrew Dyer (iii) 
DOP # 22-2 
     2,500,000
- 
       - 
       - 
     2,500,000 
2,500,000
Tom Peacock 
OP # 22-2 
6,000,000
- 
       - 
       - 
6,000,000 
4,000,000
Mal Jayakody (i) 
OP # 22-2 
600,000
- 
       - 
       - 
600,000 
400,000
Andrew Dyer (iii) 
DOP # 23-1 
     3,200,000
- 
       - 
       - 
     3,200,000 
3,200,000
          42,650,000  
- 
(1,350,000) 
- 
   41,300,000 
38,266,667
 
 
(i) 
Mr Jayakody was appointed as Chief Financial Officer on 1 May 2024. Options granted before his appointment 
is included in the opening balance. 
(ii) Mr Dixon resigned as Chief Executive Officer on 6 September 2024.  
(iii) Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions 
as set out in the Option Plan. The grants were approved at the Annual General Meetings on 23 November 
2021 and 16 November 2022. 
 
Details of Share Options, ESOP and other rights to ordinary shares in the Group provided as 
remuneration of directors and the key management personnel of the Group are set out below: 
 
Name 
Options Granted During the Year 
2025 (Options) 
2024 (Options) 
Number 
$ 
Number 
$ 
Other key management personnel  
 
 Mr B Loiterton (i) 
65,000,000  
61,158 
- 
- 
 Mr T Peacock 
20,000,000 
28,470 
- 
- 
 Mr M Jayakody  
20,000,000  
28,470 
- 
- 
Total 
105,000,000 
118,098 
- 
- 
 
(i) 
Mr Loiterton’s options are to be issued to his affiliated entity, Venturastar Pty Ltd. 
 
No directors have been granted options during the financial years of 2025 and 2024. 
The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the 
options, granted to the executive are allocated equally over the period from issue/grant date to vesting 
date, and the amount is included in the remuneration tables above.  
 
 

 
 
 
21 
Section 6: Culture, accountability and remuneration 
The Group’s values of respect, collaboration, communication, integrity and innovation remain critical to 
our culture and effectively guide our employees in making decisions that realise opportunity for the 
benefit of our clients, our shareholders, our employees and the communities in which we operate. 
Employees are made aware that these values form the basis of all behaviours and actions. These 
behavioural expectations are outlined in the Board approved Code of Conduct. The Group 
communicates and reinforces our culture through executive communications, non-monetary 
performance recognition, policy reminders and updates, training, learning and development. 
The Remuneration Committee and the Board are able to assess culture in many ways including through 
People & Culture reporting, senior management off-sites, department head presentations, staff survey 
results, as well as through personal observation of management and staff behaviours and actions. 
The remuneration framework supports our principles by motivating staff to be innovative but also be 
accountable for their decisions within the business. 
 
Section 7: Equity holdings and transactions 
The number of shares in the Group held during the financial year by each Director of Adslot Ltd and 
other key management personnel of the Group, including their personally related parties, are set out 
below: 
 
2025 
 
Name 
Balance  
at the start  
of the year 
(Number) 
Received during 
the year on 
exercise of an 
option or right 
(Number) 
Net other 
changes 
during the year  
(Number) 
Balance  
at the end  
of the year 
(Number) 
Directors 
 
 
 
 
Mr A Giles  
 17,328,483  
29,253,660 
67,088,004 (i) 
113,670,147 
Ms S Morgan  
 2,410,409  
33,582,660 
70,545,997 (i) 
106,539,066 
Mr A Dyer 
178,170,392 
112,293,499 
74,192,260 (i) 
364,656,151 
Mr B Dixon (resigned on 6 Sep 2024) 
 58,965,528  
- 
44,224,147 (i) 
103,189,675 
Mr T Triscari (resigned on 29 Oct 2024) 
- 
16,913,290 
- 
16,913,290 
Other key management personnel 
 
 
 
 
Mr T Peacock  
 3,375,000  
- 
 -   
 3,375,000  
Mr M Jayakody   
299,993  
- 
224,995 (i) 
524,988 
Total 
260,549,805 
192,043,109 
256,275,403 
708,868,317 
 
(i) 
As part of the Retail Entitlement Offer finalised on 15 July 2024. 
 
At the conclusion of the financial year 2025, the following shares are to be issued to the Directors under 
Director Fees Share Plan for the June quarter 2025.  
The payment of remuneration to Directors through the issue of Shares instead of cash payments will 
enable the Company to apply that cash to meet the operational needs of the business. 
 
 
Name 
Shares 
(Number) 
Mr A Giles 
8,480,760 
Ms S Morgan  
9,923,760 
Mr A Dyer 
38,959,250  
Total 
57,363,770 
 
Additionally, as part of the private placement announced on 7 August 2025, Mr Andrew Dyer (through 
his related entities) agreed to subscribe for 25,000,000 shares at a price of $0.001, subject to 
shareholder approval to be obtained at Extraordinary General Meeting. 
 

 
 
 
22 
Section 8: Other transactions with Key Management Personnel 
Transactions with Directors and their personally related entities: 
During the year, the Company earned revenue of $694 (FY2024: $1,383) from a company requiring 
website hosting related to Mr Adrian Giles on normal commercial terms and conditions. Hosting service 
has since been cancelled in December 2024.  
Additionally, the Company reimbursed Mr Andrew Dyer $1,960 via his related entity for work undertaken 
regarding production of presentation materials.  
The Company also paid $3,500 to Mr Ben Loiterton via his contracted company Venturastar Pty Ltd for 
the use of office space in Sydney CBD. 
In last financial year 2024, as part of the Entitlement Offer announced on 9 June 2023 and finalised on 
6 July 2023, the Company paid below sub-underwriting fees to Directors of Adslot Ltd including their 
personally related parties: 
- 
Mr Andrew Dyer $1,111.52; and 
- 
Mr Benjamin Dixon $335.58.  
 
On 17 June 2024, Adslot announced a capital raise in the form of a partially underwritten 3:4 accelerated 
pro rata non-renounceable entitlement offer. The entitlement offer comprised of an institutional 
component (Institutional Entitlement Offer) and an offer to eligible shareholders to participate on similar 
terms under a retail component (Retail entitlement offer). On 15 July 2024, the shortfall after the Retail 
Entitlement Offer was 197,022,090 shares (approx. $0.02m) which were issued to the underwriters 
Directors Adrian Giles, Sarah Morgan and Andrew Dyer (through their related shareholding entities). 
There were no other transactions with directors and their personally related entities for the financial 
years ending 30 June 2025 and 30 June 2024.  
After the conclusion of the financial year, as part of the private placement announced on 7 August 2025, 
Mr Andrew Dyer (through his related entities) agreed to subscribe for 25,000,000 shares at a price of 
$0.001, subject to shareholder approval to be obtained at Extraordinary General Meeting. 
This marks the end of the audited remuneration report.  
This report is made in accordance with a resolution of directors. 
 
 
 
Andrew Dyer 
Executive Chairman 
29 August 2025 

AUDITOR’S INDEPENDENCE DECLARATION UNDER SECTION 307C OF 
THE CORPORATIONS ACT 2001  
TO THE DIRECTORS OF ADSLOT LIMITED AND CONTROLLED ENTITIES 
ABN 70 001 287 510 
In accordance with section 307C of the Corporations Act 2001, I am pleased to provide the following 
declaration of independence to the directors of Adslot Ltd and controlled entities.  
As the auditor for the audit of the financial report of Adslot Ltd and controlled entities for the year ended 30 
June 2025, I declare that, to the best of my knowledge and belief, there have been no contraventions of: 
i.
the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and
ii.
any applicable code of professional conduct in relation to the audit.
MNSA Pty Ltd 
Mark Schiliro 
Director 
Sydney 
Dated this 29th  of August 2025
23 

Consolidated Statement of Profit or Loss and Other Comprehensive Income  
24 
For the year ended 30 June 2025 
 
 
 
2025 
2024 
 
Notes 
$ 
$ 
Total revenue from continuing operations 
3 
 5,613,064  
 8,508,917  
Other income 
3 
 153,110  
 237,797  
Total revenue and other income 
 
 5,766,174  
 8,746,714  
Hosting & other related technology costs 
 
 (1,097,440) 
 (1,128,964) 
Employee benefits expense 
4,10 
 (5,907,850) 
 (7,038,141) 
Other operating expenses 
4 
 (2,006,781) 
(2,513,999) 
Share-based payment expense 
21 
 (192,670) 
  (92,579)  
Depreciation and amortisation expenses 
4 
 (63,918) 
 (2,921,250) 
Impairment losses 
4 
- 
(5,487,106) 
Interest expense 
 
 (58,693) 
(69,544) 
Total expenses 
 
 (9,327,352) 
(19,251,583) 
Loss before income tax expense 
 
(3,561,178) 
(10,504,869) 
Income tax benefit/(expense) 
5 
(138,311) 
(199,012) 
Loss after income tax expense 
 
(3,699,489) 
(10,703,881) 
Net loss attributable to the members 
 
(3,699,489) 
(10,703,881) 
Other comprehensive income/(loss) 
 
 
 
Items that may be reclassified subsequently to profit or loss 
 
 
 
Foreign exchange translation 
 
 167,951  
(49,844) 
Total other comprehensive income/(loss) 
 
 167,951  
(49,844) 
Total comprehensive loss attributable to the members 
 
(3,531,538) 
(10,753,725) 
 
 
 
 
 
 
2025 
2024 
 
 
Cents 
Cents 
Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the Group 
 
 
 
Basic earnings per share 
17 
(0.07) 
(0.33) 
Diluted earnings per share 
17 
(0.07) 
(0.33) 
 
 
 
 
 
 
 
 
 
 
 
 
The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

Consolidated Statement of Financial Position 
25 
As at 30 June 2025 
 
 
 
2025 
2024 
 
Notes 
$ 
$ 
Current assets 
 
 
 
Cash and cash equivalents 
7 
 1,534,960  
 3,147,242  
Trade and other receivables 
8 
 4,921,685  
 3,437,695 
Prepayments  
 
 164,381  
 272,234  
Total current assets 
 
 6,621,026  
6,857,171  
Non-current assets 
 
 
 
Property, plant & equipment 
9 
2,775 
 197,170  
Intangible assets 
10 
 38,267  
 38,267  
Total non-current assets 
 
41,042 
  235,437 
Total assets 
 
6,662,068 
7,092,608 
Current liabilities 
 
 
 
Trade and other payables 
11 
 8,250,615  
 6,149,192  
Other liabilities 
12 
 468,660  
678,369  
Lease liability 
13 
-  
207,029  
Lease termination fees payable 
13 
 177,273  
- 
Provisions 
14 
 346,829  
 441,410  
Total current liabilities 
 
9,243,377 
 7,476,000  
Non-current liabilities 
 
 
 
Lease liability 
13 
-  
 401,172  
Lease termination Fees payable 
13 
147,727 
- 
Provisions 
14 
 529,118  
 778,602  
Total non-current liabilities 
 
 676,845  
1,179,774 
Total liabilities 
 
9,920,222 
8,655,774 
Net (liabilities)/assets 
 
(3,258,154) 
(1,563,166) 
Equity 
 
 
 
Issued capital 
15 
 164,927,944  
 163,285,169  
Reserves 
16 
 1,004,309  
 1,276,672 
Accumulated losses 
 
 (169,190,407) 
 (166,125,007) 
Total equity 
 
 (3,258,154)  
 (1,563,166)  
 
 
 
 
 
 
 
 
 
 
 
 
 
The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

Consolidated Statement of Changes in Equity 
26 
For the year ended 30 June 2025 
2025 
 
Notes 
Issued 
Capital 
$ 
Reserves 
$ 
Accumulated 
Losses 
$ 
Total 
Equity 
$ 
Balance at 1 July 2024 
 
163,285,169 
1,276,672 
(166,125,007) 
(1,563,166) 
Movement in foreign exchange translation reserve 
16 
 -  
167,951 
 -  
167,951 
Other comprehensive income 
 
- 
167,951 
 -  
167,951 
Loss attributable to members of the Group 
 
- 
- 
(3,699,489) 
(3,699,489) 
Total comprehensive income/(loss) 
 
- 
167,951 
(3,699,489) 
(3,531,538) 
 
 
 
 
 
 
Transactions with equity holders in their capacity 
as equity holders 
 
 
 
 
 
Contributions of equity, net of transaction costs 
15 
1,642,775 
 -  
- 
1,642,775 
Vested options lapsed or expired 
16 
- 
(634,089) 
634,089 
- 
Share-based expenses – employees & directors 
16 
- 
186,715 
- 
186,715 
Share-based expenses – third party  
16 
- 
5,955 
- 
5,955 
Share-based expenses – equity-based 
16 
- 
1,105 
- 
1,105 
 
 
1,642,775 
(440,314) 
634,089 
1,836,550 
Balance 30 June 2025 
 
164,927,944 
1,004,309 
(169,190,407) 
(3,258,154) 
 
2024 
 
 
Notes 
Issued 
Capital 
$ 
Reserves 
$ 
Accumulated 
Losses 
$ 
Total 
Equity 
$ 
Balance at 1 July 2023 
 
160,134,280 
1,371,381 
(155,558,570) 
5,947,091 
Movement in foreign exchange translation reserve 
16 
 -  
(49,844) 
 -  
(49,844) 
Other comprehensive income 
 
- 
(49,844) 
- 
(49,844) 
Loss attributable to members of the Group 
 
- 
- 
(10,703,881) 
(10,703,881) 
Total comprehensive income/(loss) 
 
- 
(49,844) 
(10,703,881) 
(10,753,725) 
 
 
 
 
 
 
Transactions with equity holders in their 
capacity as equity holders 
 
 
 
 
 
Contributions of equity, net of transaction costs 
15 
3,150,889 
 -  
- 
3,150,889 
Vested options lapsed or expired 
16 
- 
(137,444) 
137,444 
- 
Share-based expenses  
16 
- 
92,579 
- 
92,579 
 
 
3,150,889 
(44,865) 
137,444 
3,243,468 
Balance 30 June 2024 
 
163,285,169 
1,276,672 
(166,125,007) 
(1,563,166) 
 
 
 
 
 
 
 
The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes. 

Consolidated Statement of Cash Flows 
27 
For the year ended 30 June 2025 
 
 
 
2025 
2024 
 
Notes 
$ 
$ 
 
 
 
 
Cash flows from operating activities 
 
 
 
Receipts from trade and other debtors  
 
 11,243,396  
16,701,965 
Interest received 
 
 13,974  
 71,290  
Receipt of R&D tax incentive and other Grants 
 
 237,006  
 271,680  
Payments to trade creditors, other creditors and employees  
 
 (14,645,695) 
 (17,650,765) 
Interest paid 
 
(66,635) 
 (53,061) 
Net cash outflows from operating activities 
22 
(3,217,954) 
(658,891) 
 
 
 
 
Cash flows from investing activities 
 
 
 
Payments for property, plant and equipment 
 
- 
(8,274) 
Proceeds from sale of fixed assets 
 
700 
- 
Receipt of R&D tax incentive relating to capitalised assets 
 
644,462 
703,426 
Payments for intangible assets 
 
- 
(2,698,568) 
Net cash inflows/(outflows) from investing activities 
 
645,162 
(2,003,416) 
 
 
 
 
Cash flows from financing activities 
 
 
 
Proceeds from issue of shares 
 
 1,492,951  
3,678,999 
Proceeds from borrowings 
12 
 200,050  
400,500 
Proceeds from exercise of options 
 
- 
5 
Payment for unmarketable parcel buyback 
 
- 
(210,145) 
Repayment of Borrowings 
 
(400,500) 
- 
Payments of equity raising costs 
 
 (140,141) 
(508,086) 
Payments for leased assets (principal component) 
 
 (169,490) 
(414,083) 
Net cash inflows from financing activities 
 
982,870  
2,947,190 
 
 
 
 
Net (decrease)/increase in cash held 
 
(1,589,922) 
284,883 
Cash at the beginning of the financial year 
 
 3,147,242  
2,874,746 
Effects of exchange rate changes on cash 
 
 (22,360) 
(12,387) 
Cash at the end of the financial year  
7 
1,534,960 
3,147,242 
 
 
 
 
 
 
 
 
 
 
 
 
 
The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

Notes to the Financial Statements 
28 
1. 
Summary of Material Accounting Policies 
The financial report covers Adslot Ltd (‘the Company’) and controlled entities (‘the Group’). Adslot Ltd is a 
listed public company, incorporated and domiciled in Australia. The financial report is for the financial year 
ended 30 June 2025 and is presented in Australian dollars. 
The principal accounting policies adopted in the preparation of these consolidated financial statements are 
summarised below.  These policies have been consistently applied to all the years presented with the exception 
of the change in policy in relation to AASB 8 Operating Segments (Note 2). These accounting policies are 
consistent with Australian Accounting Standards and with International Financial Reporting Standards.   
(a) New or amended Accounting Standards and Interpretations  
The Group has adopted all of the new, revised or amended Accounting Standards and Interpretations issued 
by the Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period. Any 
new, revised or amended Accounting Standards or Interpretations that are not yet mandatory have not been 
early adopted.  
(b) Basis of preparation  
This general-purpose financial report has been prepared in accordance with Australian Accounting Standards, 
other authoritative pronouncements of the Australian Accounting Standards Board (AASB) and the 
Corporations Act 2001. 
Compliance with IFRS 
Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot 
Ltd comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 
Historical cost convention 
The financial statements have been prepared under the historical cost convention except for where applicable, 
the revaluation of financial assets and liabilities at fair value through profit or loss.  
Critical accounting estimates 
The preparation of financial statements in conformity with Australian Accounting Standards requires the use 
of certain critical accounting estimates. It also requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 
experience and other factors that are considered relevant. Actual results may differ from these estimates. The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only that period or in the 
period of the revision and future periods if the revision affects both current and future periods.  
(c) Going concern 
The Group incurred a net loss of $3.7 million during the full year ended 30 June 2025. Inflows from financing 
activities of $1.0 million, combined with the net cash outflows from operating and investing activities of $2.6 
million, resulted in net cash outflows of $1.6 million in FY2025.  
Net cash inflows included the FY2024 R&D claim of $0.9 million which was received in November 2024. Cash 
flows from financing activities included funds raised through the capital raising program initiated at the end of 
FY2024 which continued into FY2025.  
In August 2024, the Group implemented a turnaround plan with the aim to reduce cash burn and ultimately 
reaching cash flow breakeven. As a result of this exercise the operating cost was reduced by $4.0 million in 
FY2025 compared to FY2024. The Group is on track to achieve cash break even in FY2026. 
As a result of these activities, cash at 30 June 2025 was $1.5 million (FY2024: $3.1 million).  
Cash flow breakeven is predicated on generating sufficient revenue growth. A delay in expected growth in 
revenues, and/or a delay in payment of the FY2025 R&D claim, has the potential to create a cash flow risk to 
the Group which could affect its ability to pay its debts as and when they fall due, and to realise its assets in 
the normal course of business.  
However, the Directors believe the Group will be able to continue to pay its debts as and when they fall due 
for the following reasons:  
• 
the Group’s cash position of $1.5 million at 30 June 2025; 
• 
the Group finalised a capital raise of $1.0 million (before cost) in August 2025; 
• 
receipt of the FY2025 R&D claim of $0.5 million which is expected to be received in the first half of FY2026; 

 
 
29 
• 
receipt of Symphony licence fees which are largely recurring and predictable despite being lower than the 
previous financial year; 
• 
Webfirm revenues and the associated receipts which are recurring in nature and have a stable track 
record; 
• 
receipt of Adslot licence fees up to December 2025, when the REA Group Limited (REA) contract ends;  
• 
reduced cash outflows from already implemented cost management initiatives announced to the market 
and additional cost reductions planned to be implemented in December 2025; and 
• 
additional capital cash inflows given the Group has a proven track record of successfully raising capital 
from existing and new investors. 
Accordingly, the Directors believe there exists a reasonable expectation that the Group can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis. 
(d) Principles of consolidation 
Subsidiaries 
The consolidated financial statements comprise those of the Group, and the entities it controlled at the end of, 
or during, the financial year. The Group controls a subsidiary if it is exposed, or has rights, to variable returns 
from its involvement with the subsidiary and has the ability to affect those returns through its power over the 
subsidiary.   
All intra-group transactions, balances, income and expenses between entities in the Group included in the 
financial statements have been eliminated in full. Where unrealised losses on intra-group asset sales are 
reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 
an entity either began or ceased to be controlled during the year, the results are included only from the date 
control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 
statements have been consistently applied by entities in the Group. 
Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 
Note 24. 
Foreign Currency Exchange 
In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 
reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at 
the reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and 
Other Comprehensive Income in the period in which they arise. 
On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian 
dollars at exchange rates prevailing on the reporting date. Income and expense items are translated at the 
closing exchange rates for the period. Exchange differences arising, if any, are charged/credited to other 
comprehensive income and recognised in the Group’s foreign currency translation reserve in equity. On 
disposal of a foreign operation the cumulative translation difference recognised in equity are reclassified to 
profit or loss and recognised as part of the gain or loss on disposal.    
(e) Cash and cash equivalents 
For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at 
call which are readily convertible to cash and are not subject to significant risk of changes in value, net of bank 
overdrafts. 
Cash held on behalf of Publishers represents the share of campaign fees held before releasing to Adslot 
Publishers 
 
 

 
 
30 
(f) Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 
using the straight-line method over the remaining period of the underlying lease.  
Depreciation is calculated on a straight-line basis for all plant and equipment. The estimated useful lives, 
residual values and depreciation method are reviewed at the end of each annual reporting period, with the 
effect of any changes recognised on a prospective basis. 
The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 
the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  
The following depreciation rates are used for each class of depreciable asset: 
Computer Equipment  
33 – 40% per annum 
Plant & Equipment 
20 – 33% per annum 
Leasehold Improvements 
20 – 100% per annum 
 
(g) Receivables 
Trade receivables are initially measured at their transaction price if they do not contain a significant financing 
component. They are non-derivative financial assets with fixed or determinable amounts not quoted in an 
active market. Trade accounts receivables are generally settled between 14 and 65 days and carried at 
amounts recoverable. 
Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible 
are written off. The Group makes use of AASB 9 simplified approach in accounting for trade receivables and 
records the loss allowance at the amount equal to the expected lifetime credit losses. In using this practical 
expedient, the Group uses its historical experience, external indicators and forward-looking information to 
calculate the expected credit losses. The amount of the expected credit loss is recognised in profit or loss. 
Subsequent recoveries of amounts previously written off are credited against the allowance account.  
(h)  Trade and other creditors – financial liabilities 
Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 
prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 
within 45 days of recognition. 
Financial liabilities are measured subsequently at amortised cost using the effective interest method. 
(i) Borrowings  
Borrowings are initially recognised at fair value (less transaction costs) and subsequently measured at 
amortised cost.  Any difference between the proceeds and the redemption amount is recognised in profit or 
loss over the period of the borrowing using the effective interest method. 
(j) Finance costs  
Finance costs are recognised as expenses in the period in which they are incurred except where they are 
incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 
asset. 
(k) Income tax 
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 
based on the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 
liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, and to unused tax losses. 
Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 
when the assets are recovered or liabilities are settled, based on those tax rates which are enacted or 
substantively enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of 
deductible and taxable temporary differences to measure the deferred tax asset or liability.  An exception is 
made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 
tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 
than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 
profit or loss. 

 
 
31 
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is 
probable that future taxable amounts will be available to utilise those temporary differences and losses. 
Deferred tax liabilities are always provided for in full. 
Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. 
Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 
Tax consolidation legislation 
Adslot Ltd and its wholly owned Australian controlled entities have implemented the tax consolidation 
legislation. The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for 
their own current and deferred tax amounts. These tax amounts are measured as if each entity in the tax 
consolidated group continues to be a stand-alone taxpayer in its own right where the entity is subject to tax as 
part of the tax-consolidated group. 
To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 
the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 
entities are not recognised. 
(l) Employee benefits 
Wages and salaries, annual leave and sick leave 
Short-term employee benefits are current liabilities included in employee benefits, measured at the 
undiscounted amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is 
included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 
annual leave for all employees to be used wholly within 12 months of the end of reporting period.  
Long service leave 
The liability for long service leave is recognised in the non-current provision for employee benefits and is 
measured as the present value of the estimated future cash outflows to be made by the Group in respect of 
services provided by employees up to reporting date. 
Share-based compensation benefits 
Equity-settled share-based payments with employees and others providing similar services are measured at 
the fair value of the equity instrument at the grant date. The fair value at grant date is determined using an 
appropriate pricing model that takes into account the exercise price, the term of the option, the impact of 
dilution, the share price at grant date, the expected price volatility of the underlying share, the expected 
dividends yield and the risk-free interest rate for the term of the option. 
The fair value determined at the grant date of the equity-settled share-based payments is recognised as an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight-line basis over 
the vesting period.  
Upon the exercise of options, the balance of the share-based payments reserve relating to those options is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 
credited to share capital. 
 

 
 
32 
(m) Intangible Assets 
Goodwill 
Goodwill arising in a business combination is recognised as an asset at the date that control is acquired 
(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 
of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations 
is not amortised.  Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for 
goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 
Research and development expenditure 
Research costs are expensed as incurred. An intangible asset arising from development expenditure on an 
internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 
intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 
the asset, how the asset will generate future economic benefits, the availability of resources to complete the 
development and the ability to measure reliably the expenditure attributable to the intangible asset during its 
development.  Following the initial recognition of the development expenditure, the cost model is applied 
requiring the assets to be carried at cost less any accumulated amortisation and accumulated impairment 
losses. Any expenditure so capitalised is amortised over the period of expected benefits from the related 
project. 
The carrying value of an intangible asset arising from development costs is tested for impairment annually 
when the asset is not yet available for use or more frequently when an indicator of impairment arises during 
the reporting period. 
Intellectual property 
The intellectual property relates to the platform technology, branding and domains acquired as a result of the 
acquisition of Adslot and Facilitate Digital businesses. Where the useful life is assessed as indefinite, assets 
are not amortised and the carrying value is tested for impairment annually or more frequently if events or 
changes in circumstances indicate impairment. It is carried at cost less impairment losses. For those assets 
assessed as having a finite life, they are amortised on a straight-line basis over the estimated useful life of the 
asset. The expected accounting useful life of intellectual property relating to the Adslot and Facilitate Digital 
business is 4 to 5 years.  
Domain name 
Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 
amortised. The carrying value is tested for impairment annually or more frequently if events or changes in 
circumstances indicate impairment. They are carried at cost less impairment losses. 
Software 
Internally developed software represents internally developed software platforms capitalised according to 
accounting standards. Software is assessed as having a finite life and is amortised on a straight-line basis 
over the estimated useful life of the asset. The expected accounting useful life of software is 5 years. 
The carrying value of the software is tested for impairment when an indicator of impairment arises during the 
reporting period. 
 
(n) Leased assets and liabilities 
In line with AASB 16 ‘Leases’, the Group recognises a right-of-use asset and a corresponding lease liability at 
the commencement of a lease. The right-of-use asset is recognised at an amount equal to the initial 
measurement of the lease liability, adjusted for lease prepayments, lease incentives received, initial direct 
costs incurred and an estimate of any future restoration, removal or dismantling costs.  
The lease liability is measured at the present value of future lease payments comprising; fixed lease payments 
less incentives, variable lease payments, residual guarantees payable, payment of purchase options where 
exercise is reasonably certain and any anticipated termination penalties. The lease payments are discounted 
at the rate implicit in the lease, or where not readily determinable, at the entity’s incremental borrowing rate. 
For all new contracts, the Group considers whether a contract is, or contains a lease. A lease is defined as a 
contract or a part of a contract, that conveys the right to use an asset for a period of time in exchange for 
consideration. To apply this definition, the Group assesses whether the contract meets three key evaluations 
as follows: 
• 
the contract contains an identified asset, which is either explicitly identified in the contract or implicitly 
specified by being identified at the time the asset is made available to the Group; 
• 
the Group has the right to obtain substantially all of the economic benefits from the use of the identified 
asset throughout the period of use, considering its rights within the scope of the contract; and 

 
 
33 
• 
the Group has the right to direct the use of the identified asset throughout the period of use. The Group 
assesses whether it has the right to direct ‘how and for what purpose’ the asset is used throughout the 
period of use. 
The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to 
the earlier of the end of the useful life of the asset or the end of the lease term. The Group also assesses the 
right-of-use asset for impairment when such indicators exist. 
Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. 
It is remeasured to reflect any reassessment or modification, or if there are changes in in-substance fixed 
payments. When the liability is remeasured, the corresponding amount is reflected in the right-of-use asset. 
(o) Goods and services tax 
Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 
 
i. Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part 
of the cost of acquisition of an asset or as part of an item of expense; or 
ii. For receivables and payables which are recognised inclusive of GST. 
The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 
or payables. 
(p) Revenue recognition 
The Group derives revenue from trading technology and services. To determine whether to recognise revenue, 
the Group follows a 5-step process: 
1. Identifying the contract with a customer 
2. Identifying the performance obligations  
3. Determining the transaction price 
4. Allocating the transaction price to the performance obligations 
5.   Recognising revenue when/as performance obligation(s) are satisfied 
The Group often enters into transactions involving a range of the Group’s products and services. In all cases, 
the total transaction price for a contract is allocated amongst the various performance obligations based on 
their relative stand-alone selling prices. The transaction price for a contract excludes any amounts collected 
on behalf of third parties.  
Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance 
obligations by transferring the promised services to its customers.  
The Group recognises contract liabilities for consideration received in respect of unsatisfied performance 
obligations and reports these amounts as contract liabilities in the statement of financial position. Similarly, if 
the Group satisfies a performance obligation before it receives the consideration, the Group recognises either 
a contract asset or a receivable in its statement of financial position, depending on whether something other 
than the passage of time is required before the consideration is due. 
Revenue recognised for the major business activities for each category as follows: 
Revenue from Trading Technology 
Revenue from Trading Technology - Licence Fees 
Adslot and Symphony licence fees are derived by providing customers access to the Group’s technology 
platform. The fee is based on either annual contracted amounts, the number of users, a tier system based on 
historical volumes traded on the platform, and/or resources allocated. The contracts are ongoing but 
cancellable with defined notice periods. The Group is expected to maintain its performance obligations 
throughout the contracted period for the client to achieve the benefits of the platforms. As per AASB 15, 
revenue is recognised over time; since the promise to grant a licence as a performance obligation is satisfied 
over time. The client simultaneously receives and consumes the benefit from the Group’s performance of 
providing access to the platforms. 
Revenue from Trading Technology – Trading Fees 
Adslot and Symphony trading fees are derived based on the transaction value transacted via Group’s 
technology platforms in a given period. 
Adslot trading fee revenues are recognised over time. Only the portion of the media campaign that is retained 
by the Group for their services is recorded as revenue. This is typically a percentage of the total media 
transacted on the Adslot platform. Where media campaigns are realised over a period a time, the portion that 
extends beyond the reporting period is not taken up as revenue as the performance obligations have not been 
satisfied. Where the funds for these campaigns are prepaid by advertisers those amounts are treated as 

 
 
34 
contract liabilities in the Consolidated Statement of Financial Position. As the fees are usage-based revenues 
the revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  
Funds collected or collectable from advertisers and due to be repaid to publisher clients are disclosed in the 
accounts as publisher creditors and categorised under Trade and other payables in the Consolidated 
Statement of Financial Position.  
Symphony trading fees are charged to publishers for the use of the Symphony platform as a workflow solution. 
The fee is based on a percentage fee calculated from the total transacted value of campaigns. As per AASB 
15, revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  
Revenue from Trading Technology – StoreFront Fees 
The Group has developed StoreFront, a specific solution within the Adslot Media platform that enables 
publishers to sell advertising inventory and audience data directly to their buyers in a controlled environment 
(single seller to many buyers). A key feature of the platform is the integrated credit card gateway, which 
streamlines payment processing and is particularly effective for managing a large number of smaller buyers. 
Revenue from StoreFront is derived from two components: 
• 
Monthly Minimum SaaS Fees – These fixed fees provide clients with ongoing access to the platform. 
In accordance with AASB 15, revenue is recognised over time, as clients simultaneously receive and 
consume the benefits of access to the platform. 
• 
Transaction Based Fees – These fees are calculated as a percentage of the value of media traded 
through the platform. Consistent with the treatment of trading fees, revenue is recognised over time, 
when transactions occur and the performance obligations are satisfied through the ongoing provision 
of access and facilitation of trades. Variable consideration is included in revenue only to the extent 
that it is highly probable that a significant reversal will not occur. 
Accordingly, both fixed and variable StoreFront fees are recognised over time, reflecting the continuous 
transfer of services to clients through platform access and transaction facilitation. 
Revenue from Services  
Service revenue is recognised at a point in time or over time based on when the performance obligations are 
met, and the customer can realise benefit from service received without further involvement from the Group.  
A one-off Symphony activation fee is charged to customers when new markets are activated, to cover work 
required to deploy Symphony in a new market. The work typically involves (but not limited to):  
• 
in-country workshops to establish current media buying and business processes, 
• 
information gathering to identify country specific product requirements, 
• 
user training, and 
• 
account set-up. 
Activation fees are recognised over a period of time when the Group satisfies its performance obligation by 
measuring the progress towards satisfaction of that performance obligation based on output method prescribed 
in AASB 15.  
Revenue derived from custom development work is recognised over a period of time when the Group satisfies 
its performance obligation and the customer obtains the ability to direct the use of, and obtain substantially all 
of the remaining benefits from, the work carried out. Revenue is recognised by measuring the progress towards 
satisfaction of performance obligations based on the output method prescribed in AASB 15. 
Website development revenue is recognised over time. All projects are assigned percentages of project 
completion which can be reliably measured based on actual work in progress Revenue is recognised over time 
when the performance obligations are met and when the Group receives an enforceable right to payment for 
performance completed to date. Any incomplete website development project amounts invoiced are recorded 
as contract liabilities. 
Search Engine Optimisation and Search Engine Advertising attempts to improve search engine rankings of 
the client’s website or bid on certain keywords in order for their clickable ads to appear in search results. These 
are ongoing contracts and can be cancelled with 90 days’ notice. The Group needs to continuously manage 
these campaigns; as such the revenue is recognised over time as the clients simultaneously receive the service 
and the Group satisfies its performance obligations. 
Hosting revenue is derived for hosting the client’s websites in third party cloud servers managed by the Group. 
These contracts are ongoing and can be cancelled with 90 days’ notice. Clients may pay upfront annually. The 
Group needs to continually satisfy the performance obligations of hosting the site and provide customer 
support, as and when required. Therefore, revenue is recognised over time.  
For Domain Names Registration and SSL Certification, at the time of initial activation the service has been 
transferred in full to the customer; and the customer is able to realise benefits from services received without 
further involvement from the Group. Furthermore, the Group separately prices and sells these products. There 
is no further performance obligation for the Group. As such revenue needs to be recognised at a point in time.  

 
 
35 
Interest revenue 
Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the 
amount can be measured reliably, taking into account the effective yield on the financial asset. 
Government grants 
In accordance with AASB 120, government grants are recognised at fair value where there is reasonable 
assurance that the grant will be received, and all grant conditions will be met. Where appropriate grants relating 
to expense items are recognised as other income, over the periods necessary to match the grant to the costs 
they are compensating. Grants relating to assets are credited to deferred income and are amortised on a 
straight-line basis over the expected lives of the assets.  
Sale of non-current assets 
The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 
passes to the buyer, usually when the signed contract of sale becomes unconditional. 
(q) Financial Instruments 
Recognition and derecognition 
Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual 
provisions of the financial instrument and are measured initially at fair value adjusted by transactions costs, 
except for those carried at fair value through the profit or loss statement, and which are measured initially at 
fair value. Subsequent measurement of financial assets and financial liabilities are described below. 
Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, 
or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is 
derecognised when it is extinguished, discharged, cancelled or expires. 
Classification and initial measurement of financial assets  
Except for those trade receivables that do not contain a significant financing component and are measured at 
the transaction price in accordance with AASB 15, all financial assets are initially measured at fair value 
adjusted for transaction costs (where applicable).  
Subsequent measurement of financial assets  
For the purpose of subsequent measurement, financial assets, other than those designated and effective as 
hedging instruments, are classified as financial assets at amortised cost. 
Classifications are determined by both:  
• 
The entity’s business model for managing the financial asset; and  
• 
The contractual cash flow characteristics of the financial assets.  
All income and expenses relating to financial assets that are recognised in profit or loss are presented within 
finance costs, finance income or other financial items, except for impairment of trade receivables which is 
presented within other expenses.  
Financial assets at amortised cost 
Financial assets are measured at amortised cost if the assets meet the following conditions (and are not 
designated as financial assets at fair value through profit and loss):  
• 
They are held within a business model whose objective is to hold the financial assets and collect its 
contractual cash flows; and 
• 
The contractual terms of the financial assets give rise to cash flows that are solely payments of 
principal and interest on the principal amount outstanding.  
After initial recognition, these are measured at amortised cost using the effective interest method. Discounting 
is omitted where the effect of discounting is immaterial. The Group’s cash and cash equivalents, trade and 
most other receivables fall into this category of financial instruments as well as government bonds. 
Trade and other receivables and contract assets  
The Group makes use of a simplified approach in accounting for trade and other receivables as well as contract 
assets and records the loss allowance at the amount equal to the expected lifetime credit losses. In using this 
practical expedient, the Group uses its historical experience, external indicators and forward-looking 
information to calculate the expected credit losses.  
Trade and other receivables and contract assets are subject to review at least at each reporting date to identify 
expected credit losses. 
At reporting date and throughout the reporting period the Group did not have any other financial instruments 
other than trade and other receivables. 
 

 
 
36 
(r) Leasehold improvements 
The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 
estimated useful life of the improvement to the Group, whichever is the shorter. 
(s) Earnings per share 
 
Basic earnings per share 
Basic earnings per share for continuing operations and total operations attributable to members of the Group 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable 
to members of the Group respectively, excluding any costs of servicing equity other than ordinary shares, by 
the weighted average number of ordinary shares outstanding during the financial period.  The number of 
shares used in the calculation at any time during the period is based on the physical number of shares issued. 
Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take 
into account the after income tax effect of interest and other financing costs associated with dilutive potential 
ordinary shares and the weighted average number of shares assumed to have been issued for no 
consideration in relation to dilutive potential ordinary shares. 
(t) Dividends 
Provision is made for the amount of any dividend determined or recommended by the directors on or before 
the end of the financial year but not distributed at reporting date. 
(u) Impairment of assets 
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which 
the asset’s carrying amount exceeds its recoverable amount. Where the assets do not generate cash inflows 
that are not largely independent of the cash inflows of other assets, the recoverable amount is the higher of 
an asset’s fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash inflows which are largely 
independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial 
assets other than goodwill that suffered impairment are reviewed for possible reversal of the impairment at 
each reporting date.  
(v) Segment reporting 
AASB 8 Operating Segments governs the disclosure of information about operating segments in financial 
statements and focuses on providing financial information based on how management internally evaluates the 
performance of an organisation’s segments.  
In FY2025 after a strategic review of operations, the Group revised its internal reporting and decision-making 
process, from a “Group Level” approach to a “Business Line Financial Reporting”. As a result, the monthly 
financial reports provided to the Chief Operating Decision Maker, comprising the Board of Directors and the 
Executive Committee members, now include performance updates on individual business lines, in addition to 
the overall results. This change in focus of the management was announced to the market on 3 September 
2024.  
The Group identified that it operates in three main operating segments: Symphony, Adslot Media and Webfirm. 
All three segments are discretely identifiable within the Group as they engage in revenue generating activities, 
have the results regularly reviewed by the Chief Operating Decision Maker and have discrete financial 
information available. 
Each of the operating segments is managed separately as each of these service lines requires separate 
resources as well as marketing approaches. All inter-segment transfers are carried out at arm's length prices.  
Symphony segment carries out provision of Digital Media workflow solutions to clients such as GroupM and 
Together NZ. Adslot Media offers a leading global technology trading platform (Marketplace & Storefront) that 
facilitates the trading of premium advertising space, connecting top publishers with leading advertisers.  Media 
auctions business line is aggregated under Adslot Media as they have similar economic characteristics and 
uses same resources.  Webfirm segment provides Digital Marketing services for SME clients. The segments 
cannot be aggregated further.    
 
 

 
 
37 
Identification of reportable segments 
The standard stipulates applying the following quantitative thresholds for operating segments to identify 
reportable segments. 
• 
Reported revenue, including both external and inter segment sales or transfers is 10% or more of 
combined revenue of all operating segments.  
• 
Reported profit or loss is 10% or more of the greater in absolute amount, of: 
o 
The combined reported profit of all operating segments that did not report a loss; and 
o 
The combined reported loss of all operating segments that reported a loss. 
• 
Assets are 10% or more of the combined assets of all operating segments. 
 
The Group’s operating segments identified above, meet the revenue threshold and therefore are considered 
reportable segments for the reporting period under review.  
The standard also stipulates the identification of minimum number of reportable segments. External revenue 
of reportable segments already identified must constitute at least 75% of total consolidated revenue. 
Consolidated revenue for the purpose of this comparison would be by definition, external revenue, as inter 
segment revenue would be eliminated on consolidation. Identification of additional reportable segments is not 
required if this minimum threshold is met. External revenues of the three identified reportable segments 
constitute 99.7% of the consolidated revenue of the Group for the reporting period under review. Therefore, 
the identification of additional reporting segments is not required.  
In prior periods, performance evaluation was carried out on a group level and accordingly entire Group was a 
single operating segment aggregated into a single reporting segment. Accordingly, the comparatives have not 
been restated as they are not readily available and impractical to reproduce.   
This change in segment reporting does not impact the overall financial performance or position of the company 
but affects the presentation of segment results in the financial statements (refer to Note 2a). 
The measurement policies the Group uses for segment reporting under AASB 8 are the same as those used 
in its financial statements, except that:  
• 
Interest income; 
• 
Insurance proceeds; 
• 
Corporate costs; 
• 
Share based expenses; 
• 
Forex gains and losses; 
• 
Depreciation and amortisation; and 
• 
Interest expenses, 
are not included in arriving at the results of the reporting segments.  
Segments assets or liabilities are not included in the internal reports to the Chief Operating Decision Maker 
and therefore not disclosed under reporting segments.  
(w) Provisions, contingent assets and contingent liabilities 
Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the 
Group has a present legal or constructive obligation as a result of a past event, it is probable that an outflow 
of economic resources will be required from the Group and amounts can be estimated reliably. The timing or 
amount of the outflow may still be uncertain. 
Restructuring provisions are recognised only if a detailed formal plan for the restructuring exists and 
management has either communicated the plan’s main features to those affected or started implementation. 
Provisions are not recognised for future operating losses. 
Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 
most reliable evidence available at the reporting date, including the risks and uncertainties associated with 
the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be 
required in settlement is determined by considering the class of obligations as a whole. Provisions are 
discounted to their present values, where the time value of money is material. 
Any reimbursement that the Group is virtually certain to collect from a third party with respect to the obligation 
is recognised as a separate asset. However, this asset may not exceed the amount of the related provision. 
No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. 
Such situations are disclosed as contingent liabilities unless the outflow of resources is remote. 
 
 
 

 
 
38 
(x) Critical accounting judgements and key sources of estimation uncertainty 
Critical judgements in applying the entity’s accounting policies 
The following are the critical judgements (apart from those involving estimations, which are dealt with below), 
that management has made in the process of applying the Group’s accounting policies and that have the most 
significant effect on the amounts recognised in the financial statements.  
Unrecognised deferred tax assets 
As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital 
losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 
Due to the continuing operating losses, the Directors have determined it is not appropriate to recognise 
deferred tax assets until a point in time where it is probable that future taxable income is going to be available 
to utilise the assets. The tax benefit of deferred tax assets not recognised is $20,172,240 (FY2024: 
$19,424,229). Refer to Note 5 for further details. 
Revenue recognition 
In web development and web hosting business operations, management assesses stage of completion of each 
project and recognises revenue in the period in which development work is undertaken. In making its 
judgement, management considered the standard duration of such contracts, stage of progress in contracts 
and commencement date of such contracts. Accordingly, management has deferred recognising some web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 
Key sources of estimation uncertainty 
The following are the key assumptions concerning the future and other key estimation uncertainty at the 
reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial year. 
Impairment of goodwill and intangible assets 
Determining whether goodwill and intangible assets are impaired requires an estimation of the value in use of 
the underlying cash-generating unit. The value in use calculations requires the entity to estimate the future 
cash flows expected to arise from the cash-generating units and a suitable discount rate in order to calculate 
the present value. The future cash flows included in the assessments are predicated largely on growth and 
integration of platforms. 
In the event that these products do not generate revenues as planned an impairment of the related intangible 
assets may result.  
The carrying amount of intangible assets at the reporting date was $38,267 (FY2024: $38,267). Refer to Note 
10 for further details of goodwill and intangible assets. 
Capitalisation of internally developed software 
AASB 138 Intangible Assets requires that costs incurred in the development stage to be capitalised while 
costs incurred in the research stage to be expensed.   
An asset arising from development shall be recognised when a company can demonstrate all of the following: 
1. The technical feasibility of completing the asset so that it will be available for use or sale; 
2. Its intention to complete the intangible asset and use or sell it; 
3. Its ability to use or sell the intangible asset; 
4. How the intangible asset will generate probable future economic benefits; 
5. The availability of adequate technical, financial and other resources to complete the development and 
to use or sell the asset; 
6. Its ability to measure reliably the expenditure attributable to the intangible asset during its 
development.   
 
Distinguishing the research and development phases of software projects and determining whether the 
recognition requirements for the capitalisation of development costs are met, requires judgement. After 
capitalisation, management monitors whether the recognition requirements continue to be met and whether 
there are any indicators that capitalised costs may be impaired. 
The Group is able to satisfactorily demonstrate all of the above conditions except how the intangible asset will 
generate probable future economic benefits. The economic conditions affecting the integrated Adslot 
Symphony asset, the Group share price and the financial outlook of the revenues for the integrated Adslot 
Symphony asset, has not changed significantly since the detailed impairment assessment done at 30 June 
2024. Therefore, the Group believes that the probable economic benefits derived from the development costs 
incurred in FY2025 will not be sufficient to justify capitalising the development cost.  

 
 
39 
Consequently, the Group decided to expense the development costs and ongoing development costs, until 
there is material improvement in the probable future economic value. 
The capitalisation of internally developed software amount for the year was nil (FY2024: $2,049,264). Refer to 
Note 10 for further details.   
Share-based payments 
The calculation of the fair value of options issued requires significant assumptions to be made in regard to 
volatility, along with market and non-vesting conditions. The estimations made are subject to variability that 
may alter the overall fair value determined. The share-based payment expense for the year was $192,670 
(FY2024: $92,579).  
Research and development tax concessions 
A receivable of $455,311 (FY2024: $882,512) has been recognised in relation to a research and development 
tax concession for the 2025 financial year. Refer to Note 8 for further details. The actual claim is yet to be 
submitted with the Australian Tax Office and therefore there remains some uncertainty in regard to the quantum 
of the concession to be received. The financial statements reflect the Directors’ estimate of the receivable after 
taking into account the likelihood of each component of the claim being received. 
New standards and interpretations issued but not effective 
At the date of authorisation of these financial statements, several new, but not yet effective, Standards and 
amendments to existing Standards, and Interpretations have been published by the AASB. None of these 
Standards or amendments to existing Standards have been adopted early by the Group.  
Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 
after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 
in the current year have not been disclosed. 

 
40 
2. 
Segment Information 
In FY2025 after a strategic review of operations, the Group transitioned its internal reporting and 
decision-making process, from a “Group Level” approach to a “Business Line Financial Reporting”.  
As a result, the Group identified that it operates in three main operating segments: Symphony, Adslot 
Media and Webfirm. All three segments are discretely identifiable within the Group as they engage in 
revenue generating activities, have the results regularly reviewed by the Chief Operating Decision 
Maker which includes the Board of Directors and the Executive Committee members, and have discrete 
financial information available. 
The Segment information provided to the Chief Operating Decision Makers for the reportable segments 
for the period ended 30 June is as follows: 
 
For the year ended June 2025 
 
Symphony 
Adslot Media 
Webfirm 
Total 
 
$ 
$ 
$ 
$ 
Segment Revenue 
 2,678,181  
 1,598,252  
 1,470,051  
 5,746,484  
Cost of Sales 
(364,771) 
(193,062) 
(562,975) 
(1,120,808) 
Direct Expenses 
(1,621,937) 
(2,364,435) 
(895,630) 
(4,882,002) 
Segment EBITDA 
691,473 
(959,245) 
11,446 
(256,326) 
 
Comparative for prior periods not included as they are not available and impractical to be reproduced. 
In the prior periods, Chief Operating Decision maker evaluated performance on a group level and 
therefore the financial reports were prepared and presented on a group level basis.  
 
a) Other segment information 
 
The Totals presented for the Group’s reportable segments reconcile to the Group’s key financial figures 
as presented in its financial statements as follows: 
 
 
June 2025 
$ 
Segment Revenue 
5,746,484 
Interest Income 
14,038 
Insurance Proceeds 
5,652 
Total Revenue and other Income 
5,766,174 
 
 
 
June 2025 
$ 
Segment EBITDA 
(256,326) 
Corporate Costs 
(2,900,242) 
Share Based Expenses 
(192,670) 
Foreign Exchange Loss 
(247,348) 
Depreciation & Amortisation 
(63,918) 
Interest Income 
14,038 
Insurance Proceeds 
5,652 
Interest & other expenses 
(58,675) 
Loss for the year 
(3,699,489) 
 
 
Comparative for prior periods not included as they are not available and impractical to be reproduced. 
In the prior periods, Chief Operating Decision Maker evaluated performance on a group level and 
therefore the financial reports were prepared and presented on a group level basis.  
 
 
 

 
 
41 
b) Geographical & major customer information 
 
The Group’s Total Revenue and Other Income (Note 3) and its non-current assets (other than financial 
instruments) (Note 9 & 10) are divided into the following geographical areas:  
 
 
2025 
2024 
 
$ 
$ 
 
Revenue 
Non-Current 
Assets 
Revenue 
Non-Current 
Assets 
Australia (Domicile) 
2,956,840 
38,868 
5,249,034 
229,973 
EMEA 
1,316,812 
2,174 
984,374 
4,589 
The Americas 
112 
- 
17,743 
875 
Other countries 
1,492,410 
- 
2,495,563 
 -   
Total 
5,766,174 
41,042 
8,746,714 
235,437 
 
Revenues from external customers in the Group’s domicile, Australia, as well as other major 
geographical areas have been attributed based on the customer’s geographical location.  There is no 
individual foreign country where 10% or more of the Group’s revenue from services rendered could be 
attributed to.  
Major customers 
The Group provides services to and derives revenue from a number of customers across all the 
divisions. The Group had certain customers whose revenue individually represented 10% or more of 
the Group’s total revenue from services rendered. 
In FY2025, one customer accounted for 10% or more of revenue from services rendered (2024: one).  
 
 
 

 
 
42 
3. 
Revenue and Other Income 
 
 
 
 
 
2025 
2024 
Revenue 
 
$ 
$ 
Licence fees 
 
3,296,475   
 6,036,623  
Trading fees 
 
821,686 
 876,441  
Revenue from Trading Technology 
 
4,118,161 
6,913,064 
Revenue from Services  
 
1,480,865 
1,527,363 
Total revenue for services rendered  
 
5,599,026 
8,440,427 
Interest revenue 
 
14,038 
68,490 
Total revenue from continuing operations 
 
5,613,064 
8,508,917 
Other income 
 
 
 
Grant income 
 
147,458 
237,797 
Insurance Proceeds 
 
5,652 
- 
Total other income 
 
153,110 
237,797 
Total revenue and other income 
 
5,766,174 
8,746,714 
 
 
 
 
Revenue derived from the two product lines are described as follows: 
 
Trading Technology 
Comprises Adslot Media and StoreFront, a leading global media trading technology, and Symphony, 
market-leading workflow automation technology, purpose built for digital media agencies. 
 
Services 
Comprising marketing services that are provided by the Group’s Webfirm division to SME clients and 
project-based customisation of Trading Technology. 
 
The Group’s revenue disaggregated by pattern of revenue recognition is as follows: 
  2025 
 
Trading 
Technology 
Services  
Total 
 
$ 
$ 
$ 
Services transferred over time  
 4,118,161  
 1,468,644  
 5,586,805  
Services transferred at a point in time 
 -   
 12,221  
 12,221  
 
 4,118,161  
 1,480,865  
 5,599,026  
 
  2024 
 
Trading 
Technology 
Services  
Total 
 
$ 
$ 
$ 
Services transferred over time  
 6,913,064  
 1,509,943  
 8,423,007 
Services transferred at a point in time 
 -   
 17,420  
 17,420 
 
 6,913,064  
 1,527,363  
 8,440,427  
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Grant income and other income 
 
 
 
R&D Tax Incentive – AusIndustry (i) 
 
147,458 
237,797 
Insurance Proceeds 
 
5,652 
- 
Total Grant and other income 
 
153,110 
237,797 
 
(i)  Amounts recognised as revenue in relation to financial year 2025 R&D Tax Incentive. 

 
 
43 
4. 
Expenses 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Loss before income tax includes the following specific expenses: 
 
 
 
Other operating expenses 
 
 
 
Recruitment fees 
 
 365 
 - 
Directors' fees 
 
 252,581 
 283,827 
Marketing costs 
 
 15,517 
 38,878 
Short term lease - rental premises 
 
 61,343 
99,196 
Rent outgoings 
 
 120,451 
99,642 
Listing & registrar fees 
 
 49,391 
 69,712 
Legal fees 
 
 105,927 
 147,436 
Travel expenses 
 
18,172 
 54,976 
Consultancy fees 
 
423,359 
 851,326 
Audit and accountancy fees 
 
 204,586 
343,294 
Foreign exchange (gain)/loss 
 
247,348 
(70,712) 
Insurance expenses 
 
160,731 
191,681 
Impairment of trade receivables 
 
2,171 
(4,514) 
Write off of trade receivables 
 
869 
2,213 
Other expenses 
 
343,970 
407,044 
Total other operating expenses 
 
2,006,781 
2,513,999 
 
 
 
 
Depreciation and amortisation 
 
 
 
Amortisation – Software development costs 
 
- 
2,486,220 
Amortisation – Right of use assets 
 
50,212 
399,346 
Depreciation – Computer & equipment 
 
13,672 
35,392 
Depreciation – Plant & equipment 
 
34 
292 
Total depreciation and amortisation 
 
63,918 
2,921,250 
 
 
 
 
Other charges against assets 
 
 
 
Impairment of trade receivables 
 
 2,171  
 (4,514) 
Write off of trade receivables 
 
 869  
2,213 
Impairment of Internally Developed Software (i) 
 
- 
5,085,751 
Impairment of right of use asset (ii) 
 
- 
401,355 
 
 
 
 
(i) 
Intangible assets relating to internally developed software were impaired by $5,085,751 in FY2024 (refer 
to Note 10).  
(ii) The right of use asset relating to the Melbourne office lease was impaired by $401,355 in FY2024 (refer 
to Note 9). Melbourne Office lease was surrendered on 1 May 2025. 
 
 

 
 
44 
 
 
2025 
2024 
 
 
$ 
$ 
Loss before income tax includes the following specific 
expenses: 
 
 
 
Employee benefits expense 
 
5,907,850 
 7,038,141 
R&D grants offsetting wages (i) 
 
306,808 
- 
Total capitalised development wages 
 
-  
 2,694,560  
Employee benefits included in share-based payment expense 
 
132,406 
78,449 
Total employee benefits 
 
6,347,064 
9,811,150 
 
 
 
 
Defined contribution superannuation expense included in employee 
benefit expense  
 
514,181 
762,515 
 
 
 
 
Capitalised development wages (net of related grants) 
 
- 
2,049,264 
Capitalised development wages included in the R&D grant 
 
- 
645,296 
Total capitalised development wages 
 
- 
2,694,560 
 
 
 
 
(i) Since wages were not capitalised in FY2025, R&D grants were offset against wages expense. This amount 
is added back to reflect employee benefits expense.  
 
 

 
 
45 
5. 
Income Tax Expense 
 
 
 
2025 
2024 
 
$ 
$ 
a)  Numerical reconciliation of income tax expense to prima facie tax benefit 
 
 
Loss before income tax 
(3,561,178) 
(10,504,869) 
Prima facie tax benefit on loss before income tax at 25% (FY2024: 25%) 
(890,295) 
(2,626,217) 
Tax effect of: 
 
 
Other non-allowable items 
1,316 
3,312 
Share-based expenses during year 
48,168 
23,145 
Research and development tax concession 
261,673 
507,191 
Income tax benefit attributable to entity 
(579,138) 
(2,092,569) 
Deferred tax income relating to utilisation of unused tax losses 
- 
- 
Deferred tax assets relating to tax losses not recognised  
748,011 
1,236,483 
Other – adjustments and net foreign exchange differences 
(307,184) 
657,074 
Income tax benefit/(expense) attributable to entity  
(138,311) 
(199,012) 
 
b) Movement in deferred tax balances 
 
 
 
 
Balance at 30 June 2025 
 
Balance at 
1 July 2024 
Recognised 
in Profit & 
Loss 
Acquired in 
Business 
combination 
Net 
Deferred 
tax assets 
Deferred tax 
liabilities 
 
$ 
$ 
$ 
$ 
$ 
$ 
Trade and other receivables 
(104,964)  
- 
- 
(104,964)  
- 
 (104,964)  
Property, plant and equipment 
 165  
- 
- 
 165  
- 
 165  
Intangible assets 
 137,863  
- 
- 
 137,863  
- 
 137,863  
Unused tax losses 
(33,064)  
-  
- 
(33,064)  
(33,064) 
- 
Net tax (assets)/liabilities  
- 
- 
- 
- 
(33,064) 
33,064 
 
 
 
 
 
Balance at 30 June 2024 
 
Balance at 
1 July 2023 
Recognised 
in Profit & 
Loss 
Acquired in 
Business 
combination 
Net 
Deferred 
tax assets 
Deferred tax 
liabilities 
 
$ 
$ 
$ 
$ 
$ 
$ 
Trade and other receivables 
(104,964)  
- 
- 
(104,964)  
- 
 (104,964)  
Property, plant and equipment 
 165  
- 
- 
 165  
- 
 165  
Intangible assets 
 137,863  
- 
- 
 137,863  
- 
 137,863  
Unused tax losses 
(33,064)  
-  
- 
(33,064)  
(33,064) 
- 
Net tax (assets)/liabilities  
- 
- 
- 
- 
(33,064) 
33,064 
 
 
 
 
 
 
 

 
 
46 
c) Deferred tax assets not brought to account 
Deferred tax assets not brought to account, the benefits of which will only be realised if the conditions 
for deductibility set out on Note 1(k) occur. 
 
 
2025 
2024 
 
 
$ 
$ 
Temporary differences 
 
1,354,111 
1,871,927 
Tax Losses: 
 
 
 
Operating losses 
 
57,478,280 
53,968,420 
Capital losses 
 
21,856,570 
21,856,570 
 
 
80,688,961 
77,696,917 
Potential tax benefit (25% FY2024: 25%) 
 
20,172,240 
19,424,229 
 
The Group and its wholly owned Australian resident entities have formed a tax-consolidated group and 
are therefore taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd. 
The operating losses above includes all estimated losses available to the Group including from overseas 
jurisdictions.    
Deferred tax assets from temporary differences of $338,528 (FY2024: assets of $467,982) have not 
been recognised as they have been offset with deferred tax liabilities of the same value.  
Capital losses remain unchanged in FY2025 and in FY2024. 
 
 
6. 
Dividends 
The Group did not declare any dividends in the current year or prior year.  There are no franking credits 
available to shareholders of the Group. 
 
 
7. 
Cash and Cash Equivalents 
 
 
2025 
2024 
 
 
$ 
$ 
Cash at bank and on hand 
 
1,534,960 
3,147,242 
 
 
 
 
Included in the Cash at Bank is $240,932 (FY2024: $311,770) of funds held on term deposit as 
guarantee for our corporate credit card facilities and for the benefit of landlords under office lease 
surrender agreements.  
 
 
 

 
 
47 
8. 
Trade and Other Receivables 
 
 
 
 
 
2025 
2024 
Current: 
 
$ 
$ 
Trade debtors 
 
4,444,245 
2,524,905 
Less: Allowance for impairment 
 
(6,761) 
(4,590) 
Trade debtors not impaired 
 
4,437,484 
2,520,315 
Research and Development grant receivable  
 
455,311 
882,512 
Other receivables 
 
28,890 
34,868 
 
 
4,921,685 
3,437,695 
The average age of the Group’s trade debtors is 65 days (FY2024: 56 days).  
 
(a) 
Ageing of trade debtors not impaired 
 
 
2025 
2024 
 
 
$ 
$ 
0 – 30 days 
 
1,181,977 
 942,904  
31 – 60 days 
 
909,840 
 662,062  
61 – 90 days 
 
559,326 
494,400 
Over 91 days 
 
1,786,341 
 420,949  
 
 
4,437,484 
2,520,315 
 
(b) 
 Movement in the provision for impairment 
 
 
2025 
2024 
 
 
$ 
$ 
Balance at beginning of the year 
 
4,590 
9,104 
Provision Impairment recognised/(reversed) during the year 
 
3,040 
(3,898) 
Amounts recovered during the year 
 
- 
(616) 
Amounts written off as uncollectible 
 
(869) 
- 
Balance at the end of the year 
 
6,761 
4,590 
 
 
 
 
 
In determining the recoverability of a trade receivable, the Group considers any recent history of 
payments and the status of the projects to which the debt relates. No payment terms have been 
renegotiated. The concentration of credit risk is limited due to the customer base being large and 
unrelated.  
Accordingly, the Directors believe that there is no further provision required in excess of the allowance 
for impairment. 
 
Fair value of receivables 
 
Fair value of receivables at year end is measured to be the same as receivables net of the allowance 
for impairment.   
 
 

 
 
48 
9. 
Property, Plant and Equipment 
 
 
 
2025 
2024 
 
$ 
$ 
Leasehold improvements – at cost 
 
- 
7,787 
Less: Accumulated amortisation 
 
- 
(7,787) 
 
 
- 
- 
Right of use asset – at cost (i) 
 
- 
1,736,500 
Less: Accumulated depreciation 
 
- 
(1,156,086) 
Less: Impairment of right of use asset 
 
- 
(401,355) 
 
 
- 
179,059 
Plant and equipment – at cost 
 
- 
59,515 
Less: Accumulated depreciation 
 
- 
(59,481) 
 
 
- 
34 
Computer equipment – at cost 
 
147,272 
358,282 
Less: Accumulated depreciation 
 
(144,497) 
(340,205) 
 
 
2,775 
18,077 
Total carrying amount of property, plant and equipment 
 
2,775 
197,170 
 
Leasehold improvements, Plant and equipment and some Computer equipment have been written off 
following the surrender of the office leases in Melbourne & Shanghai.  
 
Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning 
and end of the current financial year are set out below: 
2025 
 
Right of Use 
Assets 
Plant and 
Equipment 
Computer 
Equipment 
Total 
 
$ 
$ 
$ 
$ 
Carrying amount at 1 July 2024 
179,059 
34 
18,077 
197,170 
Disposal/write-off (i) 
(128,847) 
- 
(1,999) 
(130,846) 
Depreciation/amortisation expense 
(50,212) 
(34) 
(13,672) 
(63,918) 
Net foreign exchange differences 
- 
- 
369 
369 
Carrying amount at 30 June 2025 
- 
- 
2,775 
2,775 
 
 
 
(i) 
The lease agreement for the Melbourne premises was surrendered effective 1 May 2025. As a result, the 
associated Right-of-Use asset and corresponding lease liability were derecognised from the financial 
statements in accordance with AASB 16 (refer to Note 13). 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
49 
2024 
 
Right of 
Use Assets 
Plant and 
Equipment 
Computer 
Equipment 
Total 
 
$ 
$ 
$ 
$ 
Carrying amount at 1 July 2023 
1,605,276 
326 
49,280 
1,654,882 
Additions  
-  
                          -  
            7,068  
           7,068 
Disposal/write-off 
(625,814) 
- 
(2,911) 
(628,725) 
Lease Modifications 
 298 
- 
- 
298 
Depreciation/amortisation expense 
(399,346) 
(292) 
(35,392) 
(435,030) 
Impairment of right of use assets  
(401,355) 
- 
- 
(401,355) 
Net foreign exchange differences 
- 
- 
32 
32 
Carrying amount at 30 June 2024 
179,059 
34 
18,077 
197,170 
 
 
Impairment of Right of Use Asset FY2024 
As per AASB 136 Impairment of Assets, an asset needs to be tested for impairment when there are 
indicators of impairment. An impairment test of the intangible assets of the Group was performed as 
there were indicators of impairment as at 30 June 2024. Adslot’s discounted cash flow performed for 
the value in use calculation in respect of testing impairment of intangible assets was negative, which is 
an indicator of impairment of assets other than intangible assets held at 30 June 2024. Therefore, Adslot 
needed to assess the recoverability of other assets, with the Right of Use Asset (ROU) relating to the 
Melbourne office lease being one of them. This ROU asset carried a net book value of $580,414 
whereas the recoverable amount of the asset arrived at using fair value less cost of disposal was 
$179,059. Therefore, the carrying value of the ROU asset was impaired by $401,355 during the financial 
year ended 30 June 2024. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
50 
10. Intangible Assets 
 
Internally 
Developed 
Software 
$ 
 
Domain 
Name 
$ 
 
Intellectual 
Property 
$ 
Goodwill 
$ 
Total 
$ 
Year ended 30 June 2025 
 
 
 
 
 
Opening net book amount 
 -  
 38,267  
-  
 -  
38,267  
Carrying amount at 30 June 2025 
 - 
 38,267  
 -   
 -  
 38,267  
At 30 June 2025 
 
 
 
 
 
Cost 
27,660,501  
 38,267  
 16,191,496  
 15,161,939  
 59,052,203  
Accumulated amortisation and 
impairment 
(27,660,501)  
 -   
(16,191,496)  
(15,161,939)  
(59,013,936)  
Carrying amount at 30 June 2025 
 - 
 38,267  
 -   
 -  
 38,267  
 
 
Internally 
Developed 
Software 
$ 
 
Domain 
Name 
$ 
 
Intellectual 
Property 
$ 
Goodwill 
$ 
Total 
$ 
Year ended 30 June 2024 
 
 
 
 
 
Opening net book amount 
 5,522,707  
 38,267  
-  
 -  
 5,560,974  
Additions 
 2,049,264  
 -   
 -   
 -   
 2,049,264 
Amortisation  
(2,486,220) 
 -   
- 
- 
(2,486,220) 
Impairment of assets 
(5,085,751) 
- 
- 
- 
(5,085,751) 
Carrying amount at 30 June 2024 
 - 
 38,267  
 -   
 -  
 38,267  
At 30 June 2024 
 
 
 
 
 
Cost 
27,660,501  
 38,267  
 16,191,496  
 15,161,939  
 59,052,203  
Accumulated amortisation and 
impairment 
(27,660,501)  
 -   
(16,191,496)  
(15,161,939)  
(59,013,936)  
Carrying amount at 30 June 2024 
 - 
 38,267  
 -   
 -  
 38,267  
 
Internally Developed Software  
The following table shows the portion of platform development costs that are capitalised for the current 
and prior financial years: 
 
Platform 
Capitalised 
Wages 
R&D grants offsetting 
capitalised wages 
Net Capitalised 
Wages 
 
$ 
$ 
$ 
 
2025 
-  
 - 
- 
 
2024 
 2,694,560  
 (645,296) 
2,049,264 
 
In accordance with AASB 138 Intangible Assets, development expenditure may only be capitalised 
when specific recognition criteria are met. While the Group is able to demonstrate most of the required 
conditions – including technical feasibility, intention and ability to complete, availability of resources, and 
reliable measurement of costs, it is currently unable to demonstrate how the integrated Adslot 
Symphony asset will generate probable future economic benefits. 
Economic conditions relating to the asset, including the Group’s share price and projected revenue 
outlook, have not materially improved since the impairment assessment conducted as at 30 June 2024. 
As a result, the Group has determined that it has not met the criteria for capitalisation and has therefore 
expensed development costs incurred during FY2025. Ongoing development costs will continue to be 
expensed until there is a material improvement in the expected economic benefits of the asset. 

 
 
51 
Domain names 
Domain names opening carrying value of $38,267 (FY2024: $38,267) relates to the various domain 
names held by Webfirm and Adslot. The Directors have assessed that this intellectual property has an 
indefinite useful life on the basis that the Directors do not believe that there is a foreseeable limit on the 
period over which this asset is expected to generate cash inflows for the entity.  
Intellectual property 
The Symphony technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  
The cost attributable and the accumulated amortisation to the Symphony technology intellectual 
property was $16,191,496. This asset was fully amortised in FY2019. 
Goodwill 
The Goodwill balance relating to the acquisition of Facilitate was impaired in full during FY2023. 
(a) Cash Generating Units (CGU) 
As a result of increased technical integration, interdependency of the Adslot and Symphony platforms 
and increased number of customers utilising the integrated platform for what was historically the group 
of CGUs, it is no longer possible to identify a single intangible asset associated with each product; 
instead, a single asset is identified which both products leverage. In the absence of any product-specific 
assets, the Company now identifies a single CGU encompassing both products, being the “Adslot-
Symphony CGU”.  
 
(b) Impairment testing and key assumptions 
The Group tests whether intangible assets with definite life have suffered any impairment in accordance 
with the Group’s accounting policies. The directors’ have deemed that a value in use method reliant on 
forecast cash flows is appropriate to assess recoverable amounts of assets and CGU. 
At 30 June 2024, the directors assessed the recoverable amount of the $2.5 million intangible asset 
with definite life and determined to impair the carrying value in full. No intangible assets with definite life 
were recognised during the year. 
The carrying value for intangible assets at yearend were $38,267 (FY2024: $38,267). 
 
11. Trade and Other Payables 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Trade creditors 
 
335,531 
477,780 
Publisher creditors (i) 
 
7,470,108 
4,840,473 
Accrued expenses 
 
243,966 
411,597 
Other creditors 
 
201,010 
419,342 
 
 
 
8,250,615 
6,149,192 
(i) 
Refer to Note 1(p) for further information on publisher creditors. 
 
 
12. Other Liabilities 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Current: Contract liabilities (i) 
 
268,610 
277,869 
Short Term Borrowings (ii) 
 
200,050 
400,500 
 
 
468,660 
678,369 
 
(i) 
Contract liabilities relate to:  
• 
website development and hosting invoices that are rendered based on full contract terms at the 
contracts’ inception, however performed over stages which straddle the reporting date,  
• 
licence fees billed in advance, and  
• 
advertising campaigns that have been purchased but whose delivery will occur after the reporting 
date. 
During the financial year 2025, out of $277,869 of the contract liabilities at the start of the year, $171,413 was 
recognised as revenue. 

 
 
52 
(ii) In March 2024, Adslot entered into a secured loan agreement with Radium Capital for a loan secured against 
the company’s FY2024 R&D claim. Radium Capital is a leading R&D finance provider, offering strategic capital 
by early access to R&D funds, secured against the associated tax rebate. Under this debt facility, the company 
obtained $400,500 in funding. The loan amount was fully settled in November 2024. 
In March 2025, the Company entered into a second secured loan agreement with Radium Capital, against its 
FY2025 R&D claim. Under this new agreement, it obtained a further $200,050 with an annual interest of 16%, 
application of $300 and a maturity date of 31 December 2025. 
 
 
13. Lease Liabilities and Termination Fee payable 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Current: Lease liability 
 
- 
207,029 
Non-current: Lease liability 
 
- 
401,172 
 
 
- 
608,201 
 
 
 
 
The lease for the office premises in Melbourne was classified as leases under AASB 16 which was 
originally due to expire in July 2027. The Company negotiated an early surrender of the lease on 1 May 
2025 for a total surrender fee of $390,000 (including GST). The fee is payable in 24 consecutive equal 
monthly instalments with the first instalment being due on the surrender date (1 May 2025) and 
thereafter on the first day of each month. The final instalment will be on 1 April 2027. 
Accordingly, the Right of Use asset & the corresponding lease liability were derecognised from the 
financial statements in accordance with AASB 16. The lease termination fee payable is disclosed as a 
liability as below. 
 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Current: Lease termination fee payable 
 
177,273 
- 
Non-current: Lease termination fee payable 
 
147,727 
- 
 
 
325,000 
- 
 
 
 
 
Lease payments not recognised as a liability 
The Group has elected not to recognise a lease liability for short term leases (leases of expected term 
of 12 months or less) or for leases of low value assets. Payments made under such leases are expensed 
on a straight-line basis.  
At 30 June 2025 short term and low value leases that were not recognised as a liability represented a 
total commitment of $22,713 (FY2024: $112,064) for the Group. There were no short term lease 
commitments in FY2025 (FY2024: $69,733) while the low value leases are $22,713 (FY2024: $42,331). 
 
 
14. Provisions 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Current: Employee benefits 
 
346,829 
441,410 
 
 
 
 
Non-current: Employee benefits 
 
529,118 
696,740 
Non-current: Provision for make good costs (i) 
 
- 
81,862 
 
 
529,118 
778,602 
   
(i) Present value of estimated make good costs for lease liabilities classified as leases under AASB 16. The 
provision is nil in FY2025 due to the surrender of Melbourne lease on 1 May 2025. 

 
 
53 
15. Contributed equity 
 
 
 
 
 
 
 
2025 
2024 
2025 
2024 
 
 
Number 
Number 
$ 
$ 
Ordinary Shares – Fully Paid  
 
5,434,664,801 
3,749,671,795 
164,927,944 
163,285,169 
 
 
 
 
 
 
Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in 
proportion to the numbers of shares. 
At the shareholders meeting each ordinary share is entitled to one vote when a poll is called. Adslot 
conducts a poll for resolutions at annual general meetings (since 2019). 
 
Movements in Paid-Up Capital 
Date 
Details 
Number of 
shares 
Issue  
price 
Capital 
raising costs 
Value 
 
Number 
$ 
$ 
$ 
01-Jul-23 
Balance  
2,479,348,381 
 
 (3,971,198) 
 160,134,280  
01-Jul-23 
June 2023 Share Placement 
- 
 
(17,670) 
 (17,670) 
06-Jul-23 
July 2023 Rights Issue 
787,268,541 
$0.004 
(244,459) 
2,904,615 
26-Jul-23 
Exercise of Option 
758 
$0.006 
- 
5 
25-Sep-23 
Unmarketable Parcels Share Buy Back 
(42,122,133) 
$0.004 
(3,841) 
(168,118) 
18-Jun-24 
June 2024 Entitlement Offer 
525,176,248 
$0.001 
(93,119) 
 432,057 
30-Jun-24 
Balance 
3,749,671,795 
 
(4,330,287) 
 163,285,169 
 
 
 
 
 
 
01-Jul-24 
Balance  
3,749,671,795 
 
(4,330,287) 
 163,285,169 
15-Jul-24 
July 2024 entitlement offer 
952,949,896 
$0.001 
 (26,388) 
  926,562 
08-Oct-24 
July 2024 entitlement offer completed in October 
340,000,000 
$0.001 
 (10,574) 
329,426 
06-Dec-24 
July 2024 entitlement offer completed in December 
200,000,000 
$0.001 
 (2,222) 
197,778 
06-Dec-24 
Equity raised under Directors Fees share plan 
73,236,100 
$0.001 
 (1,157) 
72,079 
21-Jan-25 
Equity raised under Directors Fees share plan 
61,443,240 
$0.001 
 (971) 
60,472 
 
08-Apr-25 
Equity raised under Directors Fees share plan 
57,363,770 
$0.001 
(906) 
56,458 
 
30-Jun-25 
Balance 
5,434,664,801 
 
(4,372,505) 
164,927,944 
 
 
 

 
 
54 
Options movements during the financial year are summarised below: 
Issue Type 
Expiry Date 
Exercise 
Price 
Balance at 
beginning of 
the year 
Issued  
during  
the year 
Lapsed/ 
Forfeited during  
the year  
Exercised 
during  
the year 
Balance at 
 end of  
the year 
 
 
$ 
(Number) 
(Number) 
(Number) 
(Number) 
(Number) 
Ordinary options 
12/07/2024 
0.028  
13,916,667  
-  
 (13,916,667) 
-  
-  
Ordinary options 
06/08/2024 
0.034  
18,000,000  
-  
 (18,000,000) 
- 
-  
Ordinary options 
16/12/2024 
0.043  
2,500,000  
-  
 (2,500,000) 
- 
- 
Ordinary options 
29/07/2025 
0.041 
8,500,000 
- 
 (2,000,000) 
- 
6,500,000 
Ordinary options 
29/07/2025 
0.041 
6,250,000 
- 
 -  
- 
6,250,000 
Ordinary options 
08/08/2025 
0.028 
6,000,000 
- 
 -  
- 
6,000,000 
Ordinary options 
11/10/2025 
0.040 
2,500,000 
- 
- 
- 
2,500,000 
Ordinary options 
15/06/2026 
0.018 
35,200,000 
- 
(4,400,000) 
- 
30,800,000 
Ordinary options 
15/06/2026 
0.018  
3,200,000  
- 
- 
- 
3,200,000  
Ordinary options 
05/11/2028 
0.001 
- 
 25,000,000  
- 
- 
 25,000,000  
Ordinary options 
05/11/2028 
0.001 
- 
 1,150,000  
- 
- 
 1,150,000  
Ordinary options 
01/12/2028 
0.0015 
- 
 95,000,000  
(4,000,000) 
- 
91,000,000 
Ordinary options 
23/01/2029 
0.0015 
- 
 9,500,000  
- 
- 
 9,500,000  
Ordinary options 
24/02/2029 
0.001 
- 
40,000,000 
- 
- 
40,000,000 
Ordinary options 
04/06/2029 
0.0015  
-  
5,000,000 
- 
- 
5,000,000 
 
 
 
96,066,667 
175,650,000 
(44,816,667) 
- 
226,900,000 
 
 
 

 
 
55 
16. Reserves 
 
 
 
 
Note 
2025 
2024 
 
 
$ 
$ 
Reserves 
 
 
 
Share–based payments reserve 
 
499,801 
940,115 
Foreign currency translation reserve 
 
504,508 
336,557 
 
 
1,004,309 
1,276,672 
 
 
 
 
 
Share–based payments reserve 
 
 
 
Opening balance 
 
940,115 
984,980 
Lapsed/forfeited options during the year - Employees 
 
(575,346) 
(137,444) 
Lapsed/forfeited options during the year - Directors 
 
(58,743) 
- 
Share-based payment expense - employees 
21 
186,503 
78,449 
Share-based payment expense - directors 
21 
212 
14,130 
Share-based payment expense – third party  
21 
5,955 
- 
Share-based payment expense – equity-based 
21 
1,105 
- 
Closing balance 
 
499,801 
940,115 
 
 
 
 
Foreign currency translation reserve 
 
 
 
Opening balance 
 
336,557 
386,401 
Movement on currency translation 
 
167,951 
(49,844) 
Closing balance 
 
504,508 
336,557 
 
The Share-based payments reserve is used to record the value of options accounted for in accordance 
with AASB 2: Share-Based Payments. 
The foreign currency translation reserve is used to record the value of aggregate movements in the 
translation of foreign currency in accordance with AASB 121: The Effects of Changes in Foreign 
Exchange Rates.  
 
 
 

 
 
56 
17. Earnings Per Share 
 
 
 
 
 
2025 
2024 
 
 
Cents 
Cents 
(a) 
Basic earnings per share 
 
 
 
 
Loss attributable to the ordinary equity holders of the Group 
 
(0.07) 
(0.33) 
(b) 
Diluted earnings per share 
 
 
 
 
Loss attributable to the ordinary equity holders of the Group 
 
(0.07) 
(0.33) 
 
 
2025 
2024 
 
 
$ 
$ 
(c) 
Reconciliation of earnings used on calculating earnings per share (i) 
 
 
 
Loss from continuing operations attributable to the members of the Group used on 
calculating basic and diluted earnings per share 
 
(3,699,489) 
(10,703,881) 
 
 
2025 
2024 
 
 
Number 
Number 
(d) 
Weighted average number of shares used as the denominator 
 
 
 
Weighted average number of shares on issue used in the calculation of basic EPS  
 
5,109,113,451 
3,242,291,812 
    (e) 
Weighted average number of shares used as the denominator 
 
 
 
Weighted average number of shares on issue used in the calculation of diluted 
EPS  
 
5,109,113,451 
3,242,291,812 
 
(i) During FY2025 and FY2024 there were no discontinued operations or values attributable to minority 
interests.  
 
 
 
2025 
2024 
 
 
Number 
Number 
Weighted average number of rights and options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of diluted 
EPS because they are anti-dilutive for the period presented. 
 
91,357,763 
101,636,612 
 
 
18. Contingencies  
No contingent assets and liabilities are noted. 
 
 
 
 

 
 
57 
19. Remuneration of auditors 
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
During the year the following fees were paid/payable to the auditor of the Group: 
 
Audit services 
 
 
 
Audit and review of financial reports  
 
77,632 
173,361 
During the year the following fees were paid/payable to a related entity of the 
auditor of the Group: 
 
 
Other services 
 
 
 
Taxation compliance, review of R&D expenditure and other taxation advice 
31,388 
31,213 
 
 
109,020 
204,574 
 
 
20. Related Party Disclosures 
Key Management Personnel 
Directors 
The following persons were directors of the Group during the financial year: 
Mr Andrew Dyer (Executive Chairman) (i) 
Mr Adrian Giles (Non-Executive Director) 
 
 
 
Ms Sarah Morgan (Non-Executive Director) 
 
 
 
 
 
 
 
Mr Ben Dixon (Executive Director & CEO) (ii) 
Mr Tom Triscari (Non-Executive Director) (iii) 
 
(i) 
Mr Dyer was appointed as Executive Chairman on 1 September 2024. 
(ii) Mr Dixon resigned as Executive Director & CEO on 6 September 2024. 
(iii) Mr Triscari resigned as Non-Executive Director on 29 October 2024. 
 
Other key management personnel 
The following persons also had authority and responsibility for planning, directing and controlling the 
activities of the Group, directly or indirectly, during the financial year: 
 
Name 
Position 
Mr Tom Peacock 
Chief Commercial Officer  
Mr Mal Jayakody 
Chief Financial Officer 
Mr Ben Loiterton (i) 
Interim Chief Executive Officer 
 
(i) 
Mr Loiterton was appointed as Interim Chief Executive Officer on 6 September 2024. 
 
Key management personnel compensation 
 
 
2025 
2024 
 
 
$ 
$ 
Short-term employee benefits 
 
765,207 
969,898 
Post-employment benefits 
 
73,022 
78,480 
Other long-term employee benefits 
 
68,949 
12,427 
Termination benefits 
 
92,308 
- 
Share-based payments 
 
109,960 
27,419 
Shares & Unit  
 
235,656 
- 
Total compensation  
 
1,345,102 
1,088,224 
 
There were 8 key management personnel throughout FY2025, some of whom have a part year of 
service (FY2024: 8). 
 

 
 
58 
Business Acquisitions: 
There were no related party business acquisition transactions during the year ended 30 June 2025.  
Transactions with Directors and their personally related entities: 
During the year the Company earned revenue of $694 (FY2024: $1,383) from a company requiring 
website hosting related to Mr Adrian Giles on normal commercial terms and conditions. Hosting service 
has since been cancelled in December 2024.  
Additionally, the Company reimbursed Mr Andrew Dyer $1,960 via his related entity for work undertaken 
regarding production of presentation materials.  
The Company also paid $3,500 to Mr Ben Loiterton via his contracted company Venturastar Pty Ltd for 
the use of office space in Sydney CBD. 
In last financial year 2024, as part of the Entitlement Offer announced on 9 June 2023 and finalised on 
6 July 2023, the Company paid below sub-underwriting fees to Directors of Adslot Ltd including their 
personally related parties: 
- 
Mr Andrew Dyer $1,111.52; and 
- 
Mr Benjamin Dixon $335.58.  
On 17 June 2024, Adslot announced a capital raise in the form of a partially underwritten 3:4 accelerated 
pro rata non-renounceable entitlement offer. The entitlement offer comprised of an institutional 
component (Institutional Entitlement Offer) and an offer to eligible shareholders to participate on similar 
terms under a retail component (Retail entitlement offer). On 15 July 2024, the shortfall after the Retail 
Entitlement Offer was 197,022,090 shares (approx. $0.02m) which were issued to the underwriters 
Directors Adrian Giles, Sarah Morgan and Andrew Dyer (through their related shareholding entities). 
There were no other transactions with directors and their personally related entities for the financial 
years ending 30 June 2025 and 30 June 2024.  
After the conclusion of the financial year, as part of the private placement announced on 7 August 2025, 
Mr Andrew Dyer (through his related entities) agreed to subscribe for 25,000,000 shares at a price of 
$0.001, subject to shareholder approval to be obtained at Extraordinary General Meeting. 
 
 
 

 
 
59 
21. Share-Based Payments 
Employee Option Plan  
Shareholders re-approved the Incentive Option Plan at the November 2023 Annual General Meeting. 
The Incentive Option Plan which enables the Board to offer eligible employees and directors the right 
to options which can be exercised to shares subject to the certain vesting criteria as long as they remain 
an eligible participant. For current options in issue the only vesting criteria are service conditions. 
The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by 
the Group that the adoption of the Option Plan and the future issue of Options under the Option Plan 
will provide selected employees and directors with the opportunity to participate in the future growth of 
the Group. 
No amounts are paid or payable by the recipient on the receipt of the options. The options carry no 
voting rights. All options are subject to service periods which require the employees remain an employee 
or Director of the Group or at directors’ discretion. 
The following table shows grants and movements of share-based compensation to employees under 
the Employee Option Plan during the current financial year: 
 
2025 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end 
of the year 
(Number) 
13/07/20 12/07/24 
0.028 
13,916,667 
- 
- (13,916,667) 
- 
- 
- 
07/08/20 06/08/24 
       0.034   18,000,000  
-  
- (18,000,000)  
- 
- 
- 
30/07/21 29/07/25 
 0.041  
8,500,000 
- 
(2,000,000) 
- 
- 
6,500,000 
6,500,000 
16/06/22 15/05/26 
0.018 
35,200,000 
- 
(4,400,000) 
- 
- 
30,800,000 
30,800,000 
02/12/24 01/12/28 
0.0015 
- 
95,000,000 
(4,000,000) 
- 
- 
91,000,000 
48,000,000 
24/01/25 23/01/29 
0.0015 
- 
9,500,000 
- 
- 
- 
9,500,000 
4,750,000 
Total 
 
 
75,616,667 104,500,000 (10,400,000)  (31,916,667) 
- 137,800,000 
90,050,000 
Weighted average 
exercise price 
$0.026 
$0.002 
$0.016 
$0.031 
- 
$0.007 
$0.010 
 
The options are valued using the Black-Scholes pricing model. The model inputs for options granted 
during the year ended 30 June 2025 included: 
Model Input 
OP # 25-1 
OP # 25-2 
Grant Date 
02/12/24 
24/01/25 
Expiry Date 
01/12/28 
23/01/29 
Exercise Price $ 
0.0015 
0.0015 
Grant date share value $ 
0.0015 
0.0015 
Expected Volatility 
191.68% 
160.93% 
Risk Free Interest rate 
3.97% 
3.91% 
 
 
 

 
 
60 
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of 
the year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end 
of the year 
(Number) 
03/09/19 
02/09/23 
      0.041  
 8,600,000  
- 
- 
(8,600,000)  
- 
 -  
 -  
13/07/20 
12/07/24 
        0.028   16,666,667  
-  
(2,750,000) 
               -  
- 
 13,916,667   13,916,667 
07/08/20 
06/08/24 
       0.034   18,000,000  
-  
- 
               -  
-   18,000,000   18,000,000  
30/07/21 
29/07/25 
 0.041  
8,500,000 
- 
- 
- 
- 
8,500,000 
5,666,669 
16/06/22 
15/05/26 
0.018 
37,600,000 
- 
(2,400,000) 
- 
- 
35,200,000 
23,466,670 
Total 
 
 
89,366,667  
- 
(5,150,000)  
(8,600,000) 
- 
75,616,667 
61,050,006 
Weighted average 
exercise price 
$0.027 
- 
$0.023 
$0.041 
- 
$0.026 
$0.027 
There were no new options granted to employees under the Incentive Option Plan during the year ended 
30 June 2024. 
Third Party Payments  
2025 
During the financial year, the Group granted 1,150,000 new Options as consideration for shortfall offer 
to Green Light Capital Pty Ltd. The exercise price of the Options is $0.001 as announced to the ASX on 
6 November 2024. The Options were vested on issue and have an expiry date of 11 November 2028. 
The Group also issued unlisted options under mandate on 4 June 2025 to a third party as consideration 
for services provided.  
 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of 
the year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during 
the year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
30/07/21 
29/07/25 
       0.041 
6,250,000 
- 
- 
- 
- 
6,250,000 
6,250,000 
06/11/24 
05/11/28 
0.001 
- 
1,150,000 
- 
- 
- 
1,150,000 
1,150,000 
04/06/25 
04/06/29 
0.0015 
- 
5,000,000 
- 
- 
- 
5,000,000 
5,000,000 
Total 
 
 
6,250,000 
6,150,000  
- 
- 
-     12,400,000      12,400,000 
Weighted average 
exercise price 
$0.041 
$0.001 
- 
- 
- 
$0.021 
$0.021 
 
The options are valued using the Black-Scholes pricing model. The model inputs for options granted 
during the year ended 30 June 2025 included: 
Model Input 
EOP # 25-1 
EOP # 25-2 
Grant Date 
06/11/24 
04/06/25 
Expiry Date 
05/11/28 
04/06/29 
Exercise Price $ 
0.001 
0.0015 
Grant date share value $ 
0.001 
0.0015 
Expected Volatility 
203.33% 
122.69% 
Risk Free Interest rate 
4.16% 
3.26% 
 
 
 
 

 
 
61 
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of 
the year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during 
the year 
(Number) 
Lapsed 
during 
the year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
30/07/21 
29/07/25 
       0.041 
6,250,000 
- 
- 
- 
- 
6,250,000 
6,250,000 
Total 
 
 
6,250,000 
-  
- 
- 
-      6,250,000 
     6,250,000 
Weighted average 
exercise price 
$0.041 
- 
- 
- 
- 
$0.041 
$0.041 
 
On 30 July 2021 the Group granted 6,250,000 new Options under mandate to a third party as 
consideration for services provided. The Options were vested on issue and expired on 29 July 2025.  
There were no new options granted during the year ended 30 June 2024.  
Non-Executive Director Options 
The Group grants options to non-executive directors under LR 10.11 subject to approval at the AGM. 
2025 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of 
the year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during 
the year 
(Number) 
Lapsed 
during 
the year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
17/12/20 
16/12/24 
      0.043  
2,500,000 
- 
- (2,500,000) 
- 
- 
- 
09/08/21 
08/08/25 
 0.028     6,000,000  
 -                 -                 -  
-      6,000,000  
 6,000,000  
23/11/21 
11/10/25 
0.040 
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
16/11/22 
15/06/26 
0.018 
3,200,000 
- 
- 
- 
- 
3,200,000 
3,200,000 
Total 
 
 
14,200,000 
- 
- (2,500,000) 
- 
11,700,000 
11,700,000  
Weighted average 
exercise price 
$0.030 
- 
- 
$0.043 
- 
$0.028 
$0.028 
 
 
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of 
the year 
(Number) 
Granted 
during the 
year 
(Number)  
Forfeited 
during 
the year 
(Number) 
Lapsed 
during 
the year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
17/12/20 
16/12/24 
      0.043  
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
09/08/21 
08/08/25 
 0.028     6,000,000  
 -                 -                 -  
-      6,000,000  
 5,500,000  
23/11/21 
11/10/25 
0.040 
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
16/11/22 
15/06/26 
0.018 
3,200,000 
- 
- 
- 
- 
3,200,000 
3,200,000 
Total 
 
 
14,200,000 
- 
- 
- 
- 
14,200,000 
13,700,000  
Weighted average 
exercise price 
$0.030 
- 
- 
- 
- 
$0.030 
$0.031 
 
 

 
 
62 
22. Cash Flow reconciliation 
 
 
 
 
 
2025 
2024 
Reconciliation of Net Cash Flows from Operating Activities to Loss for the 
year 
 
$ 
$ 
Loss for the year after income tax 
 
(3,699,489) 
(10,302,527) 
Add/(less) non-cash and other items 
 
 
 
Depreciation and amortisation 
 
 63,918  
2,921,250 
Non-operating interest payments 
 
 38,097  
17,226 
Impairment losses (intangible assets) 
 
 -  
5,085,751 
Share-based payment 
 
 192,670  
92,579 
Impairment of receivables 
 
 2,171  
(4,514) 
(Profit)/Loss on asset write off 
 
1,363 
(1,013) 
Unrealised foreign currency loss/(gain) 
 
67,704 
86,990 
Movements in receivables relating to investing activities 
 
(337,654) 
(54,121) 
Changes in assets and liabilities (net of effects of acquisition and disposal of 
entities) 
 
 
 
(Increase)/Decrease in receivables 
 
(1,378,307) 
1,215,902 
(Decrease)/Increase in payables and other provisions 
 
1,831,573 
283,586 
Net cash outflow from operating activities 
 
(3,217,954) 
(658,891) 
 
During the financial year Melbourne lease agreement was surrendered resulting in a non-cash gain of 
$54,975 (FY2024: Non-cash gain of $125,009 due to the surrender of Sydney lease agreement). Refer 
notes 9 and 13 for further details.  
 
 
23. Financial Risk Management 
The Group’s operations expose it to various financial risks including market, credit, liquidity and cash 
flow risks. Risk management programmes and policies are employed to mitigate the potential adverse 
effects of these exposures on the results of the Group. 
Financial risk management is carried out by the Chief Financial Officer with oversight provided by the 
Audit & Risk Committee and Board.    
 
(a)  Market risks 
Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities 
expose it to the financial risks of changes in foreign currency, interest rate risk relating to interest earned 
on cash and cash equivalents.  
Disclosures relating to foreign currency risks are covered in Note 23(d) and interest rate risk is covered 
in Note 23(e). The Group does not have formal policies that address the risks associated with changes 
in interest rates or changes in fair values of financial assets.      
 
(b)  Credit risk 
Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 
The credit risk on financial assets, other than investments, of the Group which have been recognised in 
the Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful 
debts. 
The Group has no significant concentrations of credit risk. As disclosed in Note 8(b), ‘Impairment of 
receivables’, the Group has policies in place to ensure that sales of services are made to customers 
with appropriate credit history.  Before accepting any new customers, the Group internally reviews the 
potential customer’s credit quality.  A substantial deposit on contract in website development and 
hosting segment of the Group mitigates initial credit risk. 
 

 
 
63 
The Group held the following financial assets with potential credit risk exposure: 
Financial assets  
 
 
 
 
 
2025 
2024 
 
 
$ 
$ 
Cash and cash equivalents 
 
1,534,960 
3,147,242 
Trade debtors and other receivables (Note 8) 
 
4,921,685 
3,437,695 
 
 
6,456,645 
6,584,937 
(c) Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the 
availability of funding through an adequate amount of committed credit facilities and the ability to close-
out market positions. Due to the dynamic nature of the underlying business, the Board aims at 
maintaining flexibility in funding by keeping sufficient cash available to settle financial liabilities as per 
the contractual terms of the obligations.  
The Group considers expected cash flows from financial assets in assessing and managing liquidity 
risk, in particular its cash resources and trade receivables. The Group’s existing cash resources (see 
Note 7) and trade receivables (see Note 8) exceed the current cash outflow requirements.  
As at 30 June 2025, the Group’s non-derivative financial liabilities have contractual maturities (including 
interest payments where applicable) as summarised below: 
Contractual maturities of financial liabilities 
 
 
 
 
 
2025 
2024 
Due within 12 months 
 
$ 
$ 
Trade and other payables 
 
8,250,615 
6,149,192 
Current: Lease liability 
 
- 
207,029 
Current: Lease termination fee payable 
 
177,273 
- 
Short Term Borrowings (Radium Capital Loan) including accrued interest 
payable 
 
208,770 
417,726 
 
 
8,636,658 
6,773,947 
Due after 12 months 
 
 
 
Non-current: Lease liability 
 
- 
401,172 
Non-current Lease termination fee payable 
 
147,727 
- 
Total 
 
8,784,385 
7,175,119  
 
(d)  Foreign currency risk 
Most of the Group’s financial assets and liabilities are in Australian Dollars (AUD) and US dollars (USD).  
Exposures to currency exchange rates arise from the Group’s overseas operations which are primarily 
denominated in US dollars (USD), Pound Sterling (GBP), Euros (EUR), New Zealand dollars (NZD), 
Chinese Yuan (CNY) and Malaysian Ringgit (MYR). 
Foreign currency exposure is monitored by the Board on a periodic basis.   
Foreign currency denominated financial assets and liabilities which expose the Group to currency risk 
are disclosed below.  The amounts shown are those reported to key management translated into AUD 
at the closing rate: 
 
 

 
 
64 
 
USD 
A$ 
GBP 
A$ 
EUR 
A$ 
NZD 
A$ 
CNY 
A$ 
MYR 
A$ 
30 June 2025 
 
 
 
Financial Assets  
 4,453,175  
 319,438  
 554,172  
 1,902  
 112,914  
2,708 
Financial Liabilities  
 (6,481,819) 
 (887,800) 
 (577,497) 
 (973) 
 (13,037) 
- 
 Total Exposure  
 (2,028,644) 
 (568,362) 
 (23,325) 
 929  
 99,877  
2,708 
30 June 2024 
 
 
 
Financial Assets  
 5,723,047  
 645,735 
 361,846  
 1,760  
 99,524  
1,429 
Financial Liabilities  
 (6,217,199) 
 (920,106) 
 (400,429) 
(493) 
(36,265) 
- 
 Total Exposure  
 (494,152) 
 (274,371) 
 (38,583) 
 1,267  
 63,259  
1,429 
 
The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets 
and liabilities and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, 
NZD/AUD exchange rate, CNY/AUD exchange rate & MYR/AUD exchange rate ‘all other things being 
equal’.  It assumes a +/- 10% change of the following exchange rates for the year ended 30 June 2025 
(30 June 2024: 10%). 
These percentages have been determined based on the average market volatility in exchange rates in 
the previous 12 months. There is no Equity exposure to foreign currency risk. 
 
 
+10% 
 
USD 
GBP 
EUR 
NZD 
CNY 
MYR 
Total 
30 June 2025 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
Impact on Profit 
 230,787  
 60,685  
 (803) 
 -   
 -   
 (246) 
  290,423  
Impact on Reserves 
 (46,365) 
 (9,016) 
 2,923  
 (84) 
 (9,080) 
 -   
(61,622) 
Impact on Equity 
 184,422  
 51,669  
 2,120  
 (84) 
 (9,080) 
 (246) 
228,801 
 
 
 
 
 
 
 
 
30 June 2024 
 
 
 
 
 
 
 
Impact on Profit 
330,091  
 66,813  
9,323 
 -   
 -   
 (130) 
406,097 
Impact on Reserves 
 (285,168) 
 (41,870) 
(5,815) 
 (115) 
(5,751) 
 -   
(338,719)  
Impact on Equity 
44,923 
 24,943  
 3,508 
 (115) 
 (5,751)  
 (130) 
 67,378 
  
-10% 
 
USD 
GBP 
EUR 
NZD 
CNY 
MYR 
Total 
30 June 2025 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
Impact on Profit 
 (282,073) 
 (74,171) 
 981  
 -   
 -   
 301  
  (354,962) 
Impact on Reserves 
 56,668  
 11,020  
 (3,573) 
 103  
 11,097  
 -   
75,315 
Impact on Equity 
 (225,405) 
 (63,151) 
 (2,592) 
 103  
 11,097  
 301  
(279,647) 
 
 
 
 
 
 
 
 
30 June 2024 
 
 
 
 
 
 
 
Impact on Profit 
 (403,445)  
 (81,660) 
 (11,395)  
 -   
 -   
 159  
 (496,341)  
Impact on Reserves 
 348,539  
 51,174  
 7,108  
 141  
 7,029 
 -   
 413,991  
Impact on Equity 
 (54,906)  
 (30,486) 
 (4,287)  
 141  
7,029 
 159  
 (82,350)  
 
 
 

 
 
65 
(e)  Cash flow and interest rate risk 
As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income 
and operating cash flows are not materially exposed to changes in market interest rates.  
Interest rate sensitivity analysis 
The sensitivity analysis below has been determined based on exposure to interest rates on interest 
bearing bank balances throughout the reporting period. A 100-basis point increase or decrease is used 
when reporting interest rate risk internally to key management personnel and represents management’s 
assessment of the possible change in interest rates (also comparable to movement in interest rates 
during the reporting year).  
At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were 
held constant, the Group’s net profit would: 
+1% 
-1% 
 
$ 
$ 
30 June 2025 
14,280 
(4,023) 
30 June 2024 
17,622 
(10,615) 
This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 
 
(f) Fair value of financial assets and liabilities 
The net fair value of cash and cash equivalents and other short-term financial assets and financial 
liabilities of the Group approximates their carrying value. 
The net fair value of other financial assets and financial liabilities is based upon market prices where a 
market exists or by discounting the expected future cash flows by the current interest rates for assets 
and liabilities with similar risk profiles.  
 
 
 

 
 
66 
24. Parent Entity Information 
The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2025. This 
information has been prepared using consistent accounting policies as presented in Note 1.   
 
 
2025 
2024 
 
 
$ 
$ 
Current assets 
 
492,820 
894,635 
Non-current assets 
 
63,868 
242,927 
Total assets 
 
556,688 
1,137,562 
 
 
 
 
Current liabilities 
 
643,631 
790,188 
Non-current liabilities 
 
147,727 
690,063 
Total liabilities 
 
791,358 
1,480,251 
 
 
 
 
Contributed equity 
 
164,927,944 
163,285,169 
Share-based payments reserve 
 
499,799 
940,113 
Retained losses 
 
(165,662,413) 
(164,567,971) 
Total equity 
 
(234,670) 
(342,689) 
 
 
 
 
Loss for the year 
 
(1,728,531) 
(9,577,881) 
Total comprehensive loss for the year 
 
(1,728,531) 
(9,577,881) 
 
The recoverable amount of non-current assets, which consists primarily of investments in subsidiaries 
and receivables from subsidiaries was nil & therefore was not subjected to impairment testing. 
Accordingly, the impairment charge recorded for the current year was nil (FY2024: $5,235,595).    
Retained losses as at 30 June 2025 increased by $1,094,442 due to; $1,728,531 total comprehensive 
loss for the year for the parent entity and the $634,089 relating to lapsed options which were reversed 
through retained losses. 
 
 
25. Related Party Transactions 
 
Other than the transactions disclosed in Note 20 relating to key management personnel, there have 
been no related party transactions that have occurred during the current or prior financial year. 
 
 
 

 
 
67 
26. Events Subsequent to Reporting Date 
On 7 August 2025, the Company announced that it has received firm commitments to raise $989,000 
(before transaction costs) from sophisticated and professional investors. The funds were raised through 
the issue of secured convertible notes and equity securities.  
On 8 August 2025, the Company issued $739,000 in secured convertible notes to sophisticated 
professional investors. The notes are convertible into shares at the election of the holder at any time 
before their maturity date. The conversion price is $0.001 per share and face value of each note is 
$1,000.00 paying interest at an annual rate of 11%. The maturity date of the notes is thirty months after 
they are issued. Each note subscribed for will, subject to shareholder approval, entitle the noteholder to 
be issued with 333,333 attaching options in the Company.  
In addition to the issue of the notes, the Company has received commitments from sophisticated and 
professional investors for $250,000 in ordinary shares. The Company agreed to issue 250,000,000 fully 
paid ordinary shares at a price of $0.001 per share. These investors will be entitled (subject to 
shareholder approval being obtained) to one for one attaching option for each ordinary share 
subscribed. 225,000,000 shares were issued on 8 August 2025 and a further 25,000,000 shares are to 
be issued to a related party subject to shareholder approval. 
On 13 August 2025, the Company issued 57,363,770 fully paid ordinary shares at an issue price of 
$0.001 per ordinary share to the directors as part of Director Fees Plan pursuant to the approval at the 
2024 Annual General Meeting on 6 September 2024. As per the plan the Company entered into 
agreements with its Board of Directors to pay their compensation in equity instead of cash to assist the 
pathway to breakeven. This issue relates to fees relating to quarter ended 30 June 2025. 
On 14 August 2025 ASX granted the Company a waiver from Listing Rule 10.1 to the extent necessary 
to permit the Company to, without shareholder approval, extend the security interest in favour of holders 
of convertible notes issued on 8 August 2025. Under this approval the Company extended the security 
interest to a substantial shareholder group. That was issued 374 convertible notes ($374,000).   
On 18 August 2025, the Company advised to the market that it has received notice from REA Group 
Limited (REA) of REA's intention to terminate its long-standing arrangement with Adslot for the provision 
of advertising auction management software, effective December 2025. Adslot may provide some 
statement of work services for transitional services as part of the migration of data. 
 
 
 
 

 
 
68 
27. Consolidated Entities 
Name 
 
Country of 
Incorporation 
Ordinary Share Consolidated 
Equity Interest 
 
 
2025 
2024 
Parent entity 
 
% 
% 
Adslot Ltd 
Australia 
 
 
Controlled entities 
 
 
 
Adslot Technologies Pty Ltd 
 
Australia 
100 
100 
Ansearch.com.au Pty Ltd 
 
Australia 
100 
100 
Ansearch Group Services Pty Ltd 
 
Australia 
100 
100 
Webfirm Pty Ltd 
 
Australia 
100 
100 
QDC IP Technologies Pty Ltd 
 
Australia 
100 
100 
Adslot UK Limited 
 
United Kingdom 
100 
100 
Adslot Inc. 
 
United States 
100 
100 
Symphony International Solutions Pty Limited 
 
Australia 
100 
100 
Symphony Workflow Pty Ltd  
 
Australia 
100 
100 
Symphony Media Pty Ltd 
 
Australia 
100 
100 
Facilitate Digital (Shanghai) Software Service Co., Ltd 
 
China 
100 
100 
Facilitate Digital Limited 
 
New Zealand 
100 
100 
Facilitate Digital Trust 
 
New Zealand 
100 
100 
Facilitate Digital Deutschland GmbH 
 
Germany 
100 
100 
Br1dge, Inc (i)    
 
United States 
- 
100 
Facilitate Digital UK Limited (ii) 
 
United Kingdom 
- 
100 
 
Equity interests in all controlled entities are by way of ordinary shares. 
(i) 
In January 2024 Facilitate Digital LLC, a Georgia (US) limited liability company converted to Br1dge, Inc, a 
Delaware corporation. Br1dge, Inc was subsequently dissolved on 31 December 2024. 
(ii) Facilitate Digital UK Limited was dissolved on 27 May 2025 as it has been non-operational since May 2021. 
 

Consolidated Entity Disclosure Statement as at 30 June 2025 
 
69 
Name of Entity 
Type of  
Entity 
Trustee, partner 
or participant  
in JV 
Country of 
Incorporation 
% of  
Share  
Capital 
Australian or  
Foreign Resident  
for tax purpose 
Foreign Tax 
Jurisdiction of  
Foreign Residents 
Parent entity 
 
 
 
 
 
 
Adslot Ltd (i) 
Body  
Corporate 
- 
Australia 
 
Australian 
N/A 
Controlled entities 
 
 
 
 
 
 
Adslot Technologies  
Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Ansearch.com.au  
Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Ansearch Group  
Services Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Webfirm Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
QDC IP Technologies  
Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Adslot UK Limited 
Body  
Corporate 
- 
United Kingdom 
100 
Australian & Foreign  
United Kingdom 
Adslot Inc. 
Body  
Corporate 
- 
United States 
100 
Australian & Foreign  
United States 
Symphony International  
Solutions Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Symphony Workflow  
Pty Ltd (ii) 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Symphony Media  
Pty Ltd 
Body  
Corporate 
- 
Australia 
100 
Australian 
N/A 
Facilitate Digital  
Limited (iii) 
Trustee 
Trustee 
New Zealand 
100 
Australian & Foreign  
New Zealand 
Facilitate Digital  
Trust 
Trust 
- 
New Zealand 
100 
Australian & Foreign  
New Zealand 
Facilitate Digital  
Deutschland GmbH 
Body  
Corporate 
- 
Germany 
100 
Australian & Foreign  
Germany 
Facilitate Digital  
(Shanghai) Software  
Service Co., Ltd 
Body  
Corporate 
- 
China 
100 
Australian & Foreign  
China 
 
(i) 
Adslot Ltd is the parent entity. 
(ii) Symphony Workflow Pty Ltd is the settlor of Facilitate Digital Trust. 
(iii) Facilitate Digital Limited is the trustee of Facilitate Digital Trust. 
 
 Basis of preparation 
This consolidated entity disclosure statement (CEDS) has been prepared in accordance with the 
Corporations Act 2001 and includes information for each entity that was part of the consolidated entity 
as at the end of the financial year in accordance with AASB 10 Consolidated Financial Statements

Directors’ Declaration 
70 
The Directors declare that the financial statements, comprising the statement of profit or loss and other 
comprehensive income, statement of financial position, statement of changes in equity, statement of 
cash flows and accompanying notes, as set out on pages 28 to 68 are in accordance with the 
Corporations Act 2001 and: 
(a) comply with Australian Accounting Standards, the Corporations Regulations 2001 and other
mandatory professional reporting requirements in Australia;
(b) give a true and fair view of the Company’s financial position as at 30 June 2025 and of its
performance, as represented by the results of its operations and its cash flows, for the financial
year ended on that date; and
(c) the Company has included in the notes to the financial statements an explicit and unreserved
statement of compliance with International Financial Reporting Standards.
(d) the consolidated entity disclosure statement on page 69 is true and correct at the end of the
financial year.
In the directors’ opinion: 
(a) there are reasonable grounds to believe that the Company will be able to pay its debts as and
when they become due and payable.
(b) the audited remuneration disclosures set out on pages 14 to 22 of the Directors’ Report comply
with section 300A of the Corporations Act 2001.
The directors have been given the declaration by the Chief Executive Officer and Chief Financial Officer 
required by section 295A of the Corporations Act 2001. 
This declaration is made in accordance with a resolution of the directors. 
Andrew Dyer 
Executive Chairman 
Adslot Ltd 
29 August 2025 

INDEPENDENT AUDITOR’S REPORT TO THE OWNERS OF 
ADSLOT LIMITED AND CONTROLLED ENTITIES 
ABN 70 001 287 510 
Report on the Financial Report 
Opinion 
We have audited the accompanying financial report of Adslot Limited (the Company) and controlled 
entities (the Group), which comprises the consolidated statement of financial position as at 30 June 2025, 
the consolidated statement of profit or loss and other comprehensive income, the consolidated statement 
of changes in equity and the consolidated statement of cash flows for the year then ended, and notes to 
the consolidated financial statements, including material accounting policies, the consolidated entity 
disclosure statement and the directors’ declaration. 
In our opinion the accompanying financial report of the Group is in accordance with the Corporations Act 
2001, including: 
a.
giving a true and fair view of the Group’s financial position as at 30 June 2025 and of its financial
performance for the year then ended; and
b.
complying with Australian Accounting Standards and the Corporations Regulations 2001.
The financial report also complies with the international Financial Reporting Standards as disclosed in 
Note 1. 
Basis for Opinion  
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under 
those standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Report 
section of our report. We are independent of the Group in accordance with the auditor independence 
requirements of the Corporations Act 2001 and the ethical requirements of the Accounting Professional 
and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (including 
Independence Standards) (the Code) that are relevant to our audit of the financial report in Australia. We 
have also fulfilled our other ethical responsibilities in accordance with the Code.  
We confirm that the independence declaration required by the Corporations Act 2001, which has been 
given to the directors of Adslot Limited and controlled entities, would be in the same terms if given to the 
directors as at the time of this auditor’s report. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion.  
Material uncertainty related to going concern 
We draw your attention to Note 1(c) on going concern in the financial report, which indicates that the 
Group incurred a net loss of $3.7 million during the full year ended 30 June 2025. Inflows from financing 
activities of $1.0 million, combined with the net cash outflows from operating and investing activities of 
$2.6 million, resulted in net cash outflows of $1.6 million in FY2025.  
The Group’s current liabilities exceeded its current assets by $2.6 million and it held net liabilities of $3.3 
million. These events and conditions, along with other matters set forth in Note 1(c), indicate that a 
material uncertainty exists that may cast doubt on the Group’s ability to continue as a going concern. Our 
opinion is not modified in respect of this matter. 
71 

Key Audit Matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial report for the year ended 30 June 2025. These matters were addressed in the context 
of our audit of the financial report as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. 
Revenue recognition – accuracy of revenue recorded 
The Key Audit Matter 
How the matter was addressed in the audit 
Revenue represents a material balance and we 
have identified the following types of transactions 
and assertions related to revenue recognition 
which give rise to key risks:  
•
the completeness of revenue recorded as a
result of the reliance on output of the billing
systems.
Refer to note 1 – Basis of preparation (Critical 
accounting estimates and judgments). 
In responding to this area of focus, our audit 
approach included controls testing and 
substantive procedures covering, in particular: 
•
Reviewing revenue recognition policies for
consistency and compliance with AASB 15
Revenues from Contracts with Customers;
•
Selecting a sample of revenue transactions
and vouching to support documentation,
including invoices and contracts, to verify
whether the revenue recognised is accurate
and in the correct period;
•
Reviewing contract liabilities and publisher
liability accounts to determine whether they
are appropriately treated; and
•
Reviewing relevant disclosures in the financial
statements.
Research and Development Grants 
The Key Audit Matter 
How the matter was addressed in the audit 
For the year ended 30 June 2025, the Group 
recognised a receivable of $455,311 related to 
estimated claims under the R&D Tax Incentive 
Scheme administered by AusIndustry. 
Professional judgement is required to estimate the 
receivable at year-end, particularly where claims 
have not yet been assessed or paid by AusIndustry. 
Given the high level of estimation uncertainty, 
complexity in applying the recognition and 
measurement criteria, and the materiality of the 
balances involved, we determined this to be a key 
audit matter. 
In responding to this area of focus, our audit 
approach included: 
•
Obtained an understanding of the status of
R&D claims lodged with AusIndustry and
assessed the estimation methodology used by
management to determine the receivable;
•
Tested the mathematical accuracy of the
receivable calculation; and
•
Assessed the adequacy of related disclosures
in the financial statements in accordance with
AASB 101 and AASB 108.
72 

Going concern 
The Key Audit Matter 
How the matter was addressed in the audit 
The Directors have assessed the Group’s Going 
Concern position and have made disclosures 
within Note 1(c) of the financial report. 
The assessment of Going Concern requires the use 
of estimates and judgements to be applied. 
As part of our audit we have considered the going 
concern position. As a result, an Emphasis of 
Matter on Going Concern has been included in the 
audit report.  
In responding to this area of focus, our audit 
approach included: 
•
Reviewed current financial position of the
Group;
•
Evaluated management’s cash flow forecasts
and underlying assumptions;
•
Challenging the reasonableness of key
assumptions used in the cash flow forecast;
•
Assessed the Group’s plans to raise further
capital and reduce costs; and
•
Considered the adequacy of disclosures in the
financial statements.
There were no restrictions on our reporting of Key Audit matters.  
Information Other than the Financial Report and Auditor’s Report Thereon 
The directors are responsible for the other information. The other information comprises the information 
included in the Group’s annual report for the year ended 30 June 2025, but does not include the financial 
report and our auditor’s report thereon.   
Our opinion on the financial report does not cover the other information and accordingly we do not 
express any form of assurance conclusion thereon.  
In connection with our audit of the financial report, our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially inconsistent with the financial report or 
our knowledge obtained in the audit or otherwise appears to be materially misstated. 
If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard. 
Responsibilities of the Directors for the Financial Report 
The directors of the group are responsible for the preparation of: 
a)
the financial report (other than the consolidated entity disclosure statement) that gives a true
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001; 
and 
b)
the consolidated entity disclosure statement that is true and correct in accordance with the
Corporations Act 2001, and
for such internal control as the directors determine is necessary to enable the preparation of: 
a)
the financial report (other than the consolidated entity disclosure statement) that gives a true
and fair view and is free of material misstatement, whether due to fraud or error, and
b)
the consolidated entity disclosure statement that is true and correct and is free of material
misstatement, whether due to fraud or error.
73 

In preparing the financial report, the directors are responsible for assessing the ability of the Group to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the Group or to cease 
operations, or have no realistic alternative but to do so. 
Auditor’s Responsibilities for the Audit of the Financial Report 
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with the Australian Auditing Standards will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of this financial report. 
As part of an audit in accordance with the Australian Auditing Standards, we exercise professional 
judgement and maintain professional skepticism throughout the audit. We also: 
•
Identify and assess the risks of material misstatement of the financial report, whether due to
fraud or error, design and perform audit procedures responsive to those risks, and obtain audit
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not
detecting a material misstatement resulting from fraud is higher than for one resulting from error,
as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override
of internal control.
•
Obtain an understanding of internal control relevant to the audit in order to design audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Group’s internal control.
•
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting
estimates and related disclosures made by the directors.
•
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting
and, based on the audit evidence obtained, whether a material uncertainty exists related to
events or conditions that may cast significant doubt on the Group’s ability to continue as a going
concern. If we conclude that a material uncertainty exists, we are required to draw attention in
our auditor’s report to the related disclosures in the financial report or, if such disclosures are
inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up
to the date of our auditor’s report. However, future events or conditions may cause the Group to
cease to continue as a going concern.
•
Evaluate the overall presentation, structure and content of the financial report, including the
disclosures, and whether the financial report represents the underlying transactions and events in
a manner that achieves fair presentation.
•
Plan and perform the group audit to obtain sufficient appropriate audit evidence regarding the
financial information of the entities or business activities within the Group to express an opinion
on the financial report. We are responsible for the direction, supervision and performance of the
Group audit. We remain solely responsible for our audit opinion.
74 

We communicate with the directors regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we identify 
during our audit. 
We also provide the directors with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, actions taken to eliminate 
threats or related safeguards applied. 
From the matters communicated with the directors, we determine those matters that were of most 
significance in the audit of the financial report of the current period and are therefore the key audit 
matters. We describe these matters in our auditor’s report unless law or regulation precludes public 
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should 
not be communicated in our report because the adverse consequences of doing so would reasonably be 
expected to outweigh the public interest benefits of such communication. 
Report on the Remuneration Report 
Opinion on the Remuneration Report  
We have audited the Remuneration Report included in pages 14 to 22 of the directors’ report for the year 
ended 30 June 2025.  
In our opinion, the Remuneration Report of Adslot Limited and controlled entities for the year ended 30 
June 2025, complies with section 300A of the Corporations Act 2001. 
Responsibilities  
The directors of the Group are responsible for the preparation and presentation of the Remuneration 
Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an 
opinion on the Remuneration Report, based on our audit conducted in accordance with Australian 
Auditing Standards.  
MNSA Pty Ltd 
Mark Schiliro 
Director 
Sydney 
Dated this 29th  of August 2025 
75 

Corporate Governance Statement 
76 
 
In accordance with Listing Rule 4.10.3, Adslot’s Corporate Governance Statement can be found at 
http://www.adslot.com/investor-relations/governance/ 
The 2025 Corporate Governance Statement will be lodged with ASX along with the Annual Report. 
Shareholder Information 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere 
in this report is as follows.  The information is current as at 14 August 2025. 
Distribution of equity securities 
Ordinary Shares 
 
Number of Holders 
Number of Shares 
The number of shareholders by size of shareholding are: 
 
 
 
1 – 1,000 
26 
799 
 
1,001 – 5,000 
13 
52,502 
 
5,001 – 10,000 
16 
128,762 
 
10,001 – 100,000 
92 
3,679,329 
 
100,001 + 
712 
5,713,167,179 
 
TOTAL 
859 
5,717,028,571 
 
The number of shareholders holding less than a marketable parcel of $500 
(500,000 shares): 
 
493 
88,372,078 
Twenty largest shareholders 
Listed Ordinary Shares 
 
 
Number of 
Shares 
% of  
Shares 
The names of the twenty largest holders of quoted shares are: 
 
 
1 
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 
1,293,317,276 
22.62 
2 
CITICORP NOMINEES PTY LIMITED 
833,944,904 
14.59 
3 
GIDGELL PTY LTD  
693,782,998 
12.14 
4 
DAWNIE DIXON PTY LTD  
416,381,701 
7.28 
5 
MR ANDREW BARLOW 
142,617,342 
2.49 
6 
CAPITAL ACCRETION PTY LTD  
140,079,227 
2.45 
7 
VASUBO PTY LTD  
120,000,000 
2.10 
8 
ASHMOG INVESTMENTS PTY LTD  
116,462,826 
2.04 
9 
YARRA VENTURES PTY LTD  
97,613,424 
1.71 
10 
STOCK RANGE PTY LTD  
91,991,831 
1.61 
11 
AUSUM PTY LTD  
90,000,000 
1.57 
12 
AMBLESIDE VENTURES PTY LTD  
83,215,925 
1.46 
13 
SCINTILLA STRATEGIC INVESTMENTS LIMITED 
80,000,000 
1.40 
14 
INVIA CUSTODIAN PTY LIMITED  
63,797,136 
1.12 
15 
NEIL ANDREW BROWN 
50,000,000 
0.87 
16 
MR PETER STANKOVIC 
46,751,159 
0.82 
17 
MR ADAM JAMES HOWARD  
45,000,000 
0.79 
18 
SAPEAME PTY LTD   
32,941,379 
0.58 
19 
G & D DIXON INVESTMENTS PTY LTD 
30,936,378 
0.54 
20 
SISUG PTY LTD   
30,000,001 
0.52 
 
Total Top 20 holders of Ordinary Shares 
4,498,833,507 
78.69 
 
Remaining holders balance 
1,218,195,064 
21.31 
Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 
Substantial Shareholders 
 
 
Shares 
% Shares 
 
Private Portfolio Managers Pty Limited 
749,354,941 
13.11 
 
John Barlow 
        693,782,998 
12.14  
 
Jencay Capital Pty Ltd 
543,962,334 
9.51 
 
Geoff Dixon 
470,581,540 
8.23 
 
Andrew Dyer 
403,615,401 
7.06 
 
Andrew Barlow 
352,617,342 
6.17 
 
David Barlow 
322,071,058 
5.63 
Voting Rights - All ordinary shares carry one vote per share without restrictions. 

Corporate Directory 
77 
 
Directors 
Mr Andrew Dyer – Executive Chairman 
Mr Adrian Giles – Non-Executive Director 
Ms Sarah Morgan – Non-Executive Director 
 
Interim Chief Executive Officer  
Mr Ben Loiterton 
 
Company Secretary 
Mr Mark Licciardo 
Acclime Corporate Services Aust Pty Ltd  
Suite 1, Level 3, 62 Lygon Street 
Carlton, VIC 3053  
Australia 
 
Auditors 
MNSA Pty Ltd 
Level 1, 283 George Street 
Sydney, NSW 2000 
Australia 
 
Bankers 
National Australia Bank Limited 
330 Collins Street 
Melbourne, VIC 3000  
Australia 
 
Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001  
Australia 
 
Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins Street 
Melbourne, VIC 3000  
Australia 
ASX Code: ADS 
 
Website 
www.adslot.com 
Registered Office 
Adslot Ltd 
Suite 1, Level 3, 62 Lygon Street 
Carlton, VIC 3053  
Australia 
Phone: + 613 8695 9100  
 
Principal Place of Business 
 
Adslot Ltd 
Level 12, Chifley Tower 
2 Chifley Square  
Sydney, NSW 2000  
Australia 
Phone: + 613 8695 9100 
 
Asia Pacific Offices 
Unit 1-231, Building 447 
No.10 Sha Jing Road 
Hong Kou District, Shanghai 200080 
China 
 
North America Office 
228 Park Ave S 
PMB 23637 
New York, New York 10003  
United States of America  
 
European Offices 
10 John Street 
London, WCIN 2EB 
United Kingdom 
 
Poststraße 33  
20354 Hamburg 
Germany 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adslot.        
 
 
 
 
   adslot.com